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BUSINESS  SCREEN 

magazine  •  tools  and  techniques  for  audio  and  visual  communication 


17lli  AnniuJ  l^xxludionRoNicw 


The  complete  1967  buyer's  guide  and  film/tape  reference  bluebook  to  qualified 
producers  of  business  and  television  films.   Number  1  -Volume  28  •  Two  Dollars 


qdbS.  d  348 
B964 


It's  never  been  so  easy  to  pick 
the  right  audience  for  your  film. 


Just  pick  the  right  coupon. 

Modern  gives  you  a  lot  to  choose  from— five  effective  channels  of  distribution 
that  assure  exposure  of  your  company  film  to  the  right  audience.  And  each 
one  is  supported  by  the  complete  merchandising  service  your  film  deserves 
—year  'round  promotion,  monthly  computerized  reports,  regular  print 
inspection  and  maintenance.  It's  the  broadest,  most  flexible  distribution 
program  available  today,  as  you  can  see  by  the  coupons  beiovi/. 


Resorts 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas,  NY.,  N.Y.  10036 
Telephone  (212)  765-3100 

Don't  let  your  film  take  a  summer  vacation.  Give  it  to  Modern.  We'll  circulate 
your  prints  to  more  than  1200  resorts  from  coast-to-coast.  These  hotels, 
motels  and  camps  play  host  to  over  6  million  film  viewers  every  summer.  And 
they  show  a  different  Modern  hour-long  film  program  three  to  six  nights  a 
week.  If  you'd  like  to  become  better  acquainted  with  the  high  income  families 
who  watch  them,  send  for  our  new  resort  survey.  Use  this  coupon. 


NAME_ 


COMPANY. 
ADDRESS_ 
CITY 


Television 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas,  NY.  NY  10036 
Telephone  (212)  765-3100 

Modern  rates  tops  when  it  comes  to  putting  your  film  on  TV— and  into  millions 
of  homes.  92%  of  the  nation's  nearly  750  TV  stations  depend  on  Modern  to 
supply  them  with  interesting  films.  Result:  last  year.  Modern  accounted  for 
some  40,000  television  showings  of  sponsored  films.  The  TV  sales  representa- 
tives in  our  six  regional  offices  deserve  a  lot  of  the  credit.  If  you  want  to  see 
your  film  on  TV,  you're  reading  the  right  coupon. 


NAME_ 


COMPANY. 
ADDRESS_ 
CITY 


Community 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas.  NY.  N.Y  10036 
Telephone  (212)  765  3100 

Thousands  of  local  clubs,  churches,  business  and  professional  groups,  schools 
and  colleges  use  sponsored  films.  Proof:  Modern  makes  more  than  one  million 
bookings  for  community  groups  every  year.  And  our  year-'round  promotion 
program  (including  3  million  mailing  pieces)  adds  over  25,000  new  user 
groups  annually.  Our  network  of  33  film  libraries,  strategically  located  in  major 
U.S.  and  Canadian  cities,  keeps  film  circulating  quickly  from  one  group  to  the 
next.  And  you'll  get  more  details  just  as  quickly,  when  you  clip  this  coupon. 


NAME 

COMPANY. 
ADDRESS_ 
CITY^ 


Airports 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas.  N.Y.  N.Y  10036 
Telephone  (212)  765-3100 


Show  your  film  to  thousands  of  hard-to-reach  business  executives  and  pro- 
fessional people  via  Modern's  Skyport  Cinema  program.  The  free  movie 
lounges  we  maintain  at  major  airports  exhibit  sponsored  films  10  hours  a  day 
to  waiting  air  travelers.  Surveys  show  that  most  of  these  viewers  work  in  man- 
agement, sales,  advertising,  and  engineering.  And  they  watch  Skyport  Cinema 
an  average  of  65  minutes  each.  Sound  like  the  important  people  you  want 
looking  at  your  film?  Then  this  coupon  is  for  you. 


NAME. 


COMPANY. 

ADDRESS_ 
CITY 


Theatres 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas,  N.Y,  N.Y  10036 
Telephone  (212)  765-3100 


What's  playing  at  the  movies?  Your  film  can  be,  through  Modern.  Many  of  the 
nation's  18,000  motion  picture  theatres  and  drive-ins  show  short,  interesting 
sponsored  films  as  part  of  their  regular  programs.  Modern  services  these  thea- 
tres via  film  libraries  in  the  32  designated  theatrical  film  exchange  cities.  Your 
film  is  booked  for  the  companion  feature's  complete  run— an  average  of  five 
showings  per  booking,  if  you  think  you've  got  a  hit,  send  us  this  coupon. 


NAME. 


:j   l. 


COMPANY. 
ADDRESS_ 
CITY 


All  Five 


Modern  Talking  Picture  Service,  Inc. 

1212  Ave.  of  the  Americas.  N.Y,  N.Y  10036       J 
Telephone  (212)  765-3100 

If  one,  or  two,  or  three  of  Modern's  audiences  aren't  enough  to  meet  your 
needs,  this  is  the  coupon  to  send.  We'll  tell  you  everything.  How  Modern  helps 
you  to  organize  a  balanced  program.  How  we  promote  your  film.  How  we  send 
you  monthly  computerized  reports  of  up-to-date  results.  How  we  book,  ship, 
inspect  and  maintain  your  films— all  at  surprisingly  low  cost.  If  you're  planning 
to  make  a  company  film— or  if  you  believe  your  film  is  not  being  seen  in  the 
right  places— stop  reading,  and  start  clipping.  Now! 


NAME 

COMPANY. 
ADDRESS_ 
CITY 


Technicolor  has  a  little 

projector 

with  a 

Magi-Cartridge"^  that  shows 

movies  instantly 

and  never,  never 

needs  rewinding.* 

It's  small  and  handy. 

There's  a  big  bright  light.' 

Small  cost  too! 


* 


"Snap  the  Magi-Carlndge'"  into  the  projector 
and  turn  it  on  Technicolor  Super  8  instant 
movies  are  that  easy  and  that  last' 


'Model  810  Super  8  projector  has  a  super 
brilliant  lamp.  Handles  large  groups  just  like 
16  mm.  Lamp-saver  switch  increases  lite. 


■Quick  and  handy  cartridge  loading,  instant 
set-up.  no  rewinding  or  threading  to  interfere 
with  salesman's  closing. 


Your  own  sales  fiinn  in  full  color  assures  a  perfect  presentation 
every  time.  Technicolor's  cartridge  loading  instant  movie 
projector  makes  it  easy  to  put  that  presentation  on  every  prospect's 
desk,  and  they're  priced  low  enough  that  every  salesman  can  have  one. 
Film  production  costs  no  more  than  a  color  brochure.  You  can  even 
shoot  your  own  product  demonstration  film.  Like  to  know  more? 
Send  for  your  copy  of  Sales  Maker  News  by  filling  out  the  coupon. 


Technicolor 

C O  FR  RO  R/\"TI  O  N 

COtVIMERCIAL    AND    EDUCATIONAL     DIVISION 
1300  Frawley  Drive,  Costa  IVtesa.  Calil   92627 
Technicolor  Is  a  rigltlartd  lrad«mark 


SEND  FOR  FREE  BOOKLET 

Please  rush  me  FREE  Technicolor  Sales  Maker 
News  booklet  Well  send  big  information-packed 
Case  History  File  to  you!    BS-27 


.ZIP. 


What's  up  at  IVPO  ? 


Plenty. 

Here's  a  quick  preview  report 

on  sponsored  films  produced  by  MPO 

during  our  fiscal  year  1966. 


Projects:  53  sponsored  motion  pictures 

Length:  from  6  minutes  to  one-and-a-half  hours 

Film  Objectives:  public  relations,  sales  promotion,  sales  training,  dealer  &  distributor 
communications,  education 

Film  Costs:  $3800  to  $275,000 

Clients:  Major — and  some  not  so  major — corporations  and  organizations  all  across  the  country. 

MPO  is  the  studio  to  come  to  for  all  your  sponsored  films — regardless  of  budget,  location, 
or  degree  of  complexity  (or  simplicity). 


For  a  proposal  from  MPO  or  a  discussion  of  your  A-V  problems,  call  Gus  Eisenmann  at  TN  7-8200. 
MPO  Productions.  Inc..  222  East  44  Street.  New  York.  N.Y.  10017,  Also  in  Cfiicago.  Detroit.  Hollywood. 


BUSINESS    SCREEN   •    1967 


ALL  ROADS  LEAD  TO 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FILM  LABORATORIES  CORPORATION.  Film  C«nt«r  Buildltfg,  630  Ninth  Av«nu«,  New  York.  Naw  York  10036  •  Phon«i  212*CO  S-7e7« 


I7lh    PRODUCTION    REVILW 


mt 


TN  THE  BEGINNING,  man  sought  lo  commu- 
■'•  nicate  b)  inscribing  the  world  around  him 
upon  the  cave  walls,  gave  us  the  heritage  of  his 
times  in  Egypt's  tombs  and  illuminated  his  beliefs 
on  monastic  scrolls.  As  printing  came,  so  did 
enlightened  ages  and  the  common  man  won  meas- 
ures of  freedom  through  knowledge. 

A  generous  providence  has  now  placed  in  our 
hands  an  abundance  of  tools  and  techniques 
through  which  we  may  share  social  and  techno- 
logical progress.  A  smaller  world  is  beneath  those 
communication  satellites  and  continents  only  hours 
apart  by  flight.  But  ignorance  as  well  as  dicta- 
torial fiat  governs  millions  on  this  globe  and  there 
is  the  example  of  Red  Guards  running  rampant  in 
the  streets  of  China  where  the  seeds  of  knowledge 
were  early  planted. 

Let  this  prologue  to  another  Production  Review 
speak  for  ideas,  first  and  foremost.  Ours  is  the 
trade  of  communication,  a  mingling  of  the  arts 
and  science.  This  17th  Annual  compendium  of  the 
creative,  of  craftsmanship  and  experience  brings 
all  kinds  of  skills  into  focus,  throughout  this  land 
and  abroad.  The  emphasis  here  is  on  the  data 
educators  call  "software"  and  this  is  the  stuff 
learning  and  understanding  is  made  of.  There  is 
a  growing  plentitude  of  "hardware"  now  available 
and  dimensions  of  screens  span  everyman's  8mm 
to  larger-than-life  70mm  images. 

But  film  Ls  only  material  and  projectors  only 
machines  until  both  carry  ideas  into  men's  minds. 


Number    1 


Volume  28 


BUSINESS  SCREEN 

&oo/*  and  ^ec/mi^ueA  f^ 'i^o*n*n€t*tica/uttt 

A  Preview  of  17th  Annual  Production  Review  Features 

A  Commentary  on  This  Year's  Film  Awards  Programs 14 

National  and  International  Awards  Competition  for  Business  Films 23 

Professional  Organizations  Serving  Business  cS:  Industrial  Film  Users 37 

lEducational  and  Scientific  Organizations  in  the  Audiovisual  Field 38 

International  Trade  Groups  of  Film  Producers  and  Laboratories 46 

National  &  International  Distributors  of  the  Sponsored  Film 53 

Audiovisual  Programs  Within  the  United  States  Government,  begin  on 65 

Expo  67  Preview:  Canadian  Kodak  Features  The  Wonder  of  Photography  .  .  87 

The  Production  Review  Listing  of  Specializing  Film  Writers,  begin  on 93 

Achievement  in  66;  The  Year's  Films,  Technology  and  Audiences 115 

An  "Open   Forum"  for  the   Industry's   Film   Writers 

Don't  Let  Your  Scriptwriter  Get  Away!  by  Lowry  Coe 103 

Some  Notes  on  the  Pursuit  of  Excellence,  by  Don  Fri field 103 

On  Limiting  Your  Writer's  Creativity,  by  Paul  Jensen 104 

The  Perfect  Film,  a  hope  expressed  by  Benjamin  S.  Walker 104 

Put  Another  Sandbag  on  the  Levee,  Irving,  by  John  Tatge 1 06 

These  Fundamentals  Can  Help  Get  Results!  by  Ray  T.  Sperry 107 

Whatever  Happened  to  the  "Roaring  Road"?  asks  Byron  Morgan 107 

The  Film  Writer  Is  At  His  Best  .  .  .  When,  by  Harry  Preston 108 

Idea:  A  Film  Series  to  Help  Our  Cities,  by  William  D.  Ellis 110 

Getting  More  Benefits  Out  of  the  Writer,  by  Alexander  Klein 112 

Criteria  for  the  Successful  Film  Script,  by  John  Bancroft 200 

The  1 7th  Annual  Listing  of  Specializing  Producers 

Preface:  The  Film  Buyer's  Key  to  Results  in  the  Medium 129 

Alphabetical  Index  to  the  Producer  Listing  Section,  begin  on  page 130 

A  Geographical  Index  to  Producers  in  the  U.  S.  and  Canada 131 

1967  Listings  of  Specializing  Film/Tape  Producers,  begin  on  page 133 

Business  Screen  International:  Listings  of  Producers  Abroad 189 

Representatives  of  the  Film  Manufacturers  in  the  United  States 199 

An  Index  to  Advertisers  in  This  1 7th  Annual  Production  Review 220 

Plus:  The  National  Directory  Of  .Aldtovisl al  Dealers 


Issue  One,  Volume  Twenty-Eight  of  Business  Screen  Mogazine,  published  March,  1967.  Issued  8  times 
onnually  at  six-week  intervals  ot  7064  Sheridan  Rd.,  Chicago,  III.  60626  by  Business  Screen  Magazines. 
Inc.  Phone  BRiargate  4-8234-5.  O,  H.  Coelln.  Editor  and  Publisher.  In  New  York:  Robert  Seymour,  Eostern 
Monoger,  250  V^.  57th  St.,  Phones;  Circle  5-2969,  JUdson  2-1957.  In  Los  Angeles:  H.  I.  Mitchell,  1450 
Lorain  Road.  San  Morino,  Calif.  Phone;  Cumberland  3-4394.  Subscription  S3  00  a  year,  S5,0O  two  years 
(domestic;  $4,00  and  $7,00  foreign.  Second  class  postage  paid  at  Chicago.  Illinois  and  at  additional 
mailing  office.  Entire  contents  copyrighted  1967  by  Business  Screen  Mogozines,  Inc.  Trademark  registered 
U.S.    Patent    Office.    Address   oil   editoriol    and    subscription    inquiries    to    the    Chicago   office    of    publication 


BUSINESS   SCREEN  •    1967 


69   «5b   BC   tm"''''^'' 


Niles  and  the  live  business  show 


(Moving  the  message  from  boredom  to  excitement) 


The  live  business  show  can  be  the  difference  between  boredom  and 
excitement. 

In  putting  your  message  across. 

For  example.  Meadowgold  (division  of  Beatrice  Foods,  Inc.)  used 
a  Niles  produced  show  at  a  January,  1967  national  sales  meeting 
(photo  top  right  I  to  excite  1,.500  of  its  sales  personnel  about  new 
and  existing  products  and  programs.  The  show  was  an  intercoupling 
of  skits,  speeches  and  slides,  all  of  which  were  Niles  produced  and 
directed. 

For  IGA  ( Independent  Grocers  Alliance ).  Niles  produced  an  actual 
book  musical  comedy  show  (photo  top  lefti,  complete  with  original 
music  to  stimulate  enthusiasm  among  .5.000  dealers,  and  to  show 
them  why  it's  profitable  to  bepart  of  the  IGA  team.  The  show  played 


three  days  in  October.   1966  at   Chicago's  Arie   Crown   Theatre. 

For  General  Electric.  Niles  produced  a  clever  show  (photo  bottom 
right  ,  with  only  three  cast  members,  that  played  to  its  general 
purpose  control  salesmen  at  meetings  in  Chicago.  Philadelphia, 
Atlanta.  Dallas  and  San  Francisco,  in  February,  1967. 

For  these  three  shows  and  many  others.  Niles  handled  the  writing, 
the  costuming,  the  sets,  the  original  music,  the  lighting,  and  all  the 
other  elements  that  go  into  a  live  business  show. 

And  that  includes  writing  executive  speeches  and  coaching  the 
speakers. 

And,  where  called  for,  slides,  filmstrips  and  motion  pictures. 

The  Niles  organization  offers  you  a  total  communications  service. 
And  means  it. 


MOTION  PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  .  ANIMATION  •  TV  COM- 
MERCIALS &  SHOWS  •  SOL'ND  FILMSTRIPS  .  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
THCATHE     •     SALES  MEETINGS     •     COLLATERALS     •     "PACKAGED"  COMMUNICATIONS 


Fred  A.  Niles  Communications  Centers,  Inc 


IN    CHICAGO:   1058  W.  Washington  Blvtj.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  212-787-8770 
IN   HOLLYWOOD:   5545  Sunset  Blvd.  213-462-731 1 


17lh    PROULtllON    KKVIKW 


ftttabuofj  'FbMiy 


Television  sold  the  kids. 


Moviematic  sold  the  dealers. 


When  Pillsbury*  came  out  with  a  new  powdered  drink, 
they  had  to  come  up  with  a  way  to  tell  dealers  about  it. 

And  what  better  way,  they  thought,  than  to  show 
dealers  the  actual  commercials  that  kids  would  see  on 
network  television?  The  kids,  in  turn,  would  do  a  "selling 
job"  on  Mom. 

So  Pillsbury  equipped  their  representatives  with  portable 
Kalart/Victor  16mm  Moviematic  Repeater  Projectors,  and 
dealers  pre-viewed  the  commercials;  in  color,  and  with 
sound. 

How  about  what  you're  selling?  Moviematic  will  help 
sell  it  better.  Applications?  Sales  training  programs,  exhib- 
its, display  use,  at  point-of-purchase  sales .  .  .  you  name  it. 

If  you'd  like  to  find  out  more  about  Moviematic,  and 
about  how  you  can  buy  it  or  lease  it,  look  up  your  nearest 
Kalart/Victor  dealer.  Or  write  Kalart/Victor,  Dept. 
M-37.   Plainville.  Conn.  06062 


right  off  the  newsreel 


Nallonal  A-V  Convention  Theme: 
"The  Challenge  (o  Communicate" 

•k  The  theme  of  the  1967  National 
Audio-Visual  Convention  and  E.x- 
hibit,  to  be  held  at  the  Palmer 
House  in  Chicago  on  July  15-18,  is 
"The  Challenge  to  Communicate." 

According  to  Frank  Bangs,  gen- 
eral chairman  of  the  convention, 
"our  world  has  experienced  a  tre- 
mendous explosion  in  both  popu- 
lation and  knowledge,  creating  a 
great  "Challenge  to  Communicate" 
as  our  theme  states.  The  audio- 
visual industry  is  meeting  this  chal- 
lenge in  1967." 

A  larger  attendance  than  last 
year's  total  of  4.000  members  and 
guests  who  attended  the  NAVA 
convention  in  Washington.  D.  C, 
is  expected  in  Chicago  this  year.  • 

;i:  :|;  ^ 

Bailey  Films,  Inc.,  Los  Angeles, 
Acquired  by  CBS/Columbia  Group 

"  CBS  has  acquired  Bailey  Films, 
Inc.,  of  Los  Angeles,  producer  of 
educational  films  and  filmstrips, 
according  to  Goddard  Lieberson, 
president  of  the  CBS  Columbia 
Group.  The  film  company  will  op- 
erate as  a  unit  of  CBS"  Educational 
Services  Division  under  the  super- 
vision of  Norman  A.  Adler,  vice- 
president  and  general  manager  of 
that  activity. 

Albert  Bailey,  who  established 
the  business  in  1938,  will  continue 
to  direct  Bailey  Films  as  vice-pres- 
ident  and   general   manager.   The 


CBS  Educational  Services  Division 
was  formed  in  June,   1966.  • 


Kodak  Phases  Out  Magnetic  Tape 
Manufacture,  Marketing  in  U.S. 

it  The  Eastman  Kodak  Company 
is  phasing  out  its  magnetic  tape 
business  in  the  United  States  and 
will  close  off  both  manufacturing 
and  marketing  of  tape  in  this  coun- 
try, including  audio  and  instru- 
mentation materials.  An  associate 
company  in  France.  Kodak  Pathe, 
will  continue  to  manufacture  and 
market  magnetic  tapes  overseas. 

Magnetic  striping  of  film  by 
Kodak,  well  received  since  1952, 
will  not  be  atfeclcd.  Much-needed 
manufacturing  space  that  now  be- 
comes available  through  the  mag- 
netic tape  shut-down  will  be  uti- 
lized for  film  manufacturing.  The 
phase-out  will  have  no  significant 
effect  on  Kodak's  overall  business 
since  the  volume  of  tape  sales  was 
considered  relatively  small.  • 

*        *        * 

Film  Producers  Guild  Appoints 
Buckland  Smith  to  Head  Interfiira 

/~  G.  Buckland  Smith  has  been  ap- 
pointed managing  director  of  Inter- 
film  ( London )  Limited.  Under  his 
auspices,  this  company  will  con- 
duct the  international  relations  of 
the  Film  Producers  Guild.  His 
headquarters  are  at  Guild  House, 
Upper  St.  Martins  Lane,  London. 
W.  C.  2.,  England.  • 


Hon.  Paul  .M.irtin.  M.  P.,  Canada's  Secretar)   of  State  for  External  Affairs, 

who  rt'cciitly  rcjfit-scntcd  Itis  countnj  on  tour  of  Eurojicait  and  Eastern  bloc 
nations,  iias  presented  with  an  official  fihn  .showing  highlights  of  his  trip 
by  Invin  Young  (right),  president  of  Dii  Art  Film  Laboratories,  Inc.  at  a 
ceremony  in  Ottawa.  looking  on  is  Hoy  Tash  (left),  newsrcel  manager  of 
.\ssociatcd  Screen  hulnstries.  Du  .\rt's  Montreal  subsidiary.  Tash  accom- 
panied the  Canadian  official  as  oiw  of  his  official  cameramen  on  the  tour. 


BUSINESS   SCREEN   •    1967 


Another  prize-winner  by  Audio 

rings  the  bell  for  the  Long  Lines 

Department  of  AT&T. 

"Now  You're  Talking",  an  unusual  training  film 

produced  by  Audio  for  the 

American  Telephone  &  Telegraph  Co., 

recently  won  the  Silver  Award 

at  the  N.Y.  Film  &  TV  Festival. 

We'd  be  happy  to  arrange 
a  screening  for  you.  May  we? 

Audio 

PRODUCTIONS,  INC. 

630  Ninth  Avenue,  New  York  N.Y.  10036 
(212)  PLaza  7-0760 


17lh    PRODl'CTION    REVIEW 


P^VR 


rilENON  yy    IMCTURES 


lun.l.^"  wool) 


The  Parthenon  staff,  as  it  embarks  on  t)ie  making  of  new  types  of 
commnnication  product,  to  be  utih'zed  in  new  and  more  effective 
wavs,  wislies  to  express  its  sincere  and  heartfelt  thanks  to  the  men 
and  women  in  our  sponsors"  organizations  who  ha\e  worked  with 
us  o\er  the  >ears  in  making  |jictures  to  wliich  we  can  all  look  back 
with  honest  satisfaction: 


AMERICAN   MEDICAL  P.A.C. 

W'vatt  lor  Congress 
How  to  Stand  Up 

and  NOT  Be  C:ounted 
How  llif  Opinion  Maker 

Makes  Opinions 

AMERICAN  OIL  COMPANY 

LoN'e  That  Car 

Holiday  lor  Bands 

Schooled  in  Safety 

Shr  Pnrrs  Like  a  Kitten 

Happ)'  Holidays  .  .  . 
.  .  .  Along  the  Potomac 
.  .  .  Anwhere  in  Michigan 
...  In  the  Land  of  Lincoln 

AMERICAN   PETROLEUM 
INSTITUTE 

Three  for  Tomorrow 

AMERICAN  TELEPHONE 
&  TELEGRAPH  COMPANY 

The  Extra  Step 
Slips  and  Falls 
Horizons  Beyond 
May  1  Help  Yon? 
Tools  of  Telephony 
An  Answer  for  Linda 
Television  in  Education 

BANK  OF  AMERICA 

The  File  on  Henry  Rovall 

THE  BORDEN  COMPANY 

Hail  the  Heartv 

CARNATION  COMPANY 

The  Case  of  the 
Bewildered  Bride 

MUTUAL  AND  UNITED 
OF  OMAHA 

Two  Cheers  for  Charlie 

NATIONAL  ASSOCIATION 
OF  RETAIL  DRUGGISTS 

Bartlett  and  Son 

THE  PLANNED  PARENTHOOD 
FEDERATION 

Fair  Chance 

The  C^ostlv  Crowd 


CONNECTICUT  GENERAL 
LIFE  INSURANCE  COMPANY 

Outside  That  Envelope 

FORD  MARKETING  INSTITUTE 

Heavy  (loing 
The  Hardesty  Case 
Love  Thv  Customer 

GENERAL  DYNAMICS 

Locked  On 

GENERAL  TELEPHONE 
&  ELECTRONICS  CORP. 

In  Touch  With  the  Future 

HILTON  HOTELS 

A  Hotel  Is  Born 

INTERNATIONAL  HARVESTER 
COMPANY 

Collectors'  Item 

Headline  for  Harper 

Man  With  a  Thousand  Hands 

KAISER  ALUMINUM  COMPANY 

The  Ne.xt  Ten 

Modern  liasic  Refractories 

MERRILL  LYNCH,  PIERCE. 
FENNER  &  SMITH 

Good  Old  Sam 

MOBIL  OIL 

Fire  and  the  Wheel 

STANDARD  OIL  OF  INDIANA 

This  Is  Standard  Oil 

U.S.  INDEPENDENT 

TELEPHONE  ASSOCIATION 

The  Independent 
Everyhody  Has  Two  Jobs 

THE  UPJOHN  COMPANY 

With  CJare  and  Concern 
The  Research  Environment 
in  Industry 


PARTHENON     PICTURES 

Cap   Palmer,   Executive   Producer 

2625  Temple  Street,    Los   Angeles   90026 

(Area   213)   385-3911 


right  off  the 
newsreel: 

New  York  Film  Producers  Hold 
Grand   Ball:   Greet   New  Officers 

TVI  hW  Ol-FICIKS  AND  DiRtC  lOUS 

-^  of  the  Film  Producers  Asso- 
ciation of  New  York  were  an- 
nounced at  the  association's  first 
Grand  Ball,  held  at  the  Plaza 
Hotel  in  New  York  on  March  1 1. 

Elected  for  the  1967-S  term 
were  Thomas  J.  Dunford  ( Pelican 
Films,  Inc.),  president;  John  Babb 
(F&B/Ceco,  Inc.)  vice-president; 
Lee  Bobker  (Vision  Associates, 
Inc.).  secretary;  and  Morris  Beh- 
rend  (WCD.  Inc.).  re-elected  as 
treasurer. 

Mayor  Receives  FPA  Plaque 

New  York's  Mayor  John  \' 
Lindsay  received  the  FPA's  Film 
Award  from  outgoing  president 
Lou  Mucciolo  for  "his  magnificent 
efforts  toward  making  New  York 
an  outstanding  center  for  film  pro- 
duction." A  tumultous  ovation 
greeted  Lindsay  from  the  capacity 
crowd  of  over  500  attending  the 
ball  as  he  accepted  the  handsome, 
hand-wrought  bronze  plaque.  It 
was  the  first  of  its  kind  ever  ex- 
tended any  individual  or  associa- 
tion by  the  FPA.  The  award  will 
now  become  an  annual  event. 

The  Mayor  was  cited,  according 
to  executive  director  Harold  Klein, 
for  creating  a  one-stop  location 
shooting  permit  procedure  which 
provides  greater  availability  of  city 
buildings,  schools,  parks,  etc.  and 
for  the  agreement  reached  with 
local  craft  organizations  which  per- 
mits production  of  complete  fea- 
tures under  West  Coast  contract 
provisions. 

*        *        * 

Meet   the   FPA's  New   President 

Thomas  J.  Dunford.  new  presi- 
dent of  the  FPA,  is  president  of 
Pelican  Films,  Inc.,  a  leading  pro- 
ducer of  TV  commercials  and  in- 
dustrial films,  with  offices  in  New 
York.  Detroit  and  Hollywood.  He 
has  played  an  important  role  in 
industry  activities  for  many  years. 
Joe  Dunford  first  c;mie  under 
the  spell  of  the  photographic  proc- 
ess while  an  undergraduate  at 
Dartmouth.  As  a  member  of  the 
staff  of  the  Life-format  Dart- 
mouth Pictorial,  and  its  editor 
in  his  senior  year,  he  found  him- 
self so  much  interested  in  visual 
I  communications  that  he  deter- 
j  mined  to  make  it  his  career. 

Dunford  joined  The  Jam  Handy 

!  Organization   in   Detroit   in    1940, 

shortly  after  graduation,  as  a  mo- 


Mayor  Lindsay  receives  FPA  award 
from  pant  president  Lou  Mucciolo 
at    ceremonies    during    Grand    Ball. 

tion  picture  script  writer.  He  con- 
tinued in  this  post,  generally 
branching  into  production  work, 
on  films  for  the  Navy  wartime 
training  program   until    1943. 

Active  service  in  the  Navy,  still 
in  the  training  film  program,  fol- 
lowed, until  1946,  when  he  joined 
Transfilm,  Inc..  in  New  York,  as 
production  manager  of  the  slide- 
film  department.  By  1 95 1,  he  was 
general  production  manager. 

Organized  Pelican  in  19.54 

From  1951  to  1954,  he  was 
executive  vice-president  of  Depicto 
Films,  Inc.,  and  then,  with  Jack 
Zander,  organized  Pelican  Films, 
Inc.,  as  an  animation  studio,  in 
1954.  In  1960.  the  company 
opened  live  action  studios,  and 
has  been  active  in  almost  every 
phase  of  audio-visual  communica- 
tions ever  since. 

Outside  of  the  office,  Joe  Dun- 
ford lives  in  Manhattan,  and 
spends  as  many  spare  hours  as  he 
can  get  sailing  and  skiing.  He  was 
a  member  of  the  Dartmouth  ski 
team,  along  with  Olympic  cham- 
pion, Dick  Durrance.  Durrance 
preceded  him  by  one  year  as  edi- 
tor of  the  Dartmouth  Pictorial,  is 
also  a  film  producer,  and  both 
have  cooperated  on  joint  film  pro- 
jects in  recent  years. 

Dunford  has  two  sons,  one  with 
the  State  Department  in  Ecuador, 

Below:  President-elect  Joe  Dun- 
ford i,s  eon^ratidated  by  FPA's 
executive     director     Harold     Klein. 


BUSINESS   SCREEN   •    1967 


GREAT  ADVANCES  IN  FILM  HISTORY- 1 


No.  493,426. 


T.  A.  EDISON. 

AFFABATDS  FOB  EXHIBITINO  FH0T00BAFB3  OF  UOVINO  OBJECTS.        Patented  Mar.  14,  1893. 


i^m: 


Tm- 


iiiX 


li 


m 


.^i- 


The  present  invention  relates  to  apparatus  for  using  photo- 
graphs which  have  been  taken  in  rapid  succession  of  an 
object  in  motion,  by  means  of  which  a  single  composite 
picture  is  seen  by  the  eye.  said  picture  giving  the  impression 
that  the  object  photographed  is  in  actual  and  natural 
motion. 

Figure  1  is  a  plan  view  of  the  reproducing  apparatus,  the 
top  of  the  inclosing  case  being  removed.  Fig.  2  is  a  rear 
view  of  the  apparatus,  the  back  of  the  case  and  the  motor 
being  removed  and  the  frame  being  broken  away  to  show 
some  of  the  parts  behind  it.  Fig.  3  is  a  sectional  view  show- 
ing the  arrangement  of  reflector,  light,  film,  &c. 


.f-^^ 


These  diacams  and  excerpts  are  Irom  reproductions  ot  the  original  patent  application  in  the  Kemp  R.  Niver  collection. 


WHERE  GREAT  ADVANCES  IN  TODAY'S  FILM  INDUSTRY  BECOME  A  REALITY 

DE  LUXE  LABORATORIES,  INC..  850  Tenth  Ave..  N.Y.  10019  (212)  247-3220.  West  Coast:  1418  N.  Western  Ave.,  Hollywood  90027  (213)  466-8631 
GENERAL  FILM  LABORATORIES,  Division  of  De  Luxe  Laboratories  Incorporated,  1546  North  Argyle,  Hollywood.  California  90028  (213)  462-6177 


17(h    PRODLt HON    REVIEW 


AEROSCOPE 

. . a  new  concept 

in  aerial 

photography  ^ 


PRODUCERS  OF  AWARD-WINNING  FILMS  ACHIEVING  RESULTS 

REID  H.  RAY  FILM  INDUSTRIES,  INC. 


CHICAGO.    ILLINOIS 
208   SOUTH    LA  SALLE 


:{j  Ask  to  see 

our  UNITED  AIR  LINES 

new  films  in 

AEROSCOPE 


ST.    PAUL,    MINNESOTA 
2269    FORD    PARKWAY 


I  PA  ELECTS  DUNFOKD: 

(CONTINUED    FROM     PAGE     EIGHT) 

and  the  other  a  student  at  Cornell. 
Joe  Dunford  behevcs  that  the 
FPA  will  take  more  positive  steps 
this  year  to  serve  the  whole  film 
industry,  members  and  non-mem- 
bers alike.  FPA's  Exeeutive  Sec- 
retary, Harold  Klein,  has  recently 
been  in  Los  Angeles  talking  to 
producers  there  about  mutual 
problems,  with  the  idea  that  many 
of  the  West  Coast  producers'  in- 
terests are  beginning  to  merge  with 
those  of  their  New  York  counter- 
parts. 

Many  Interests   Represented 

The  FPA  track  record  is  ex- 
cellent, Dunford  thinks,  in  rep- 
resenting the  varied  interests  of  so 
many  producers,  equipment  sup- 
pliers and  service  houses  of  wide- 
ly differing  size.  There  is  a  lot  of 
ego  in  the  film  industry,  he  rec- 
ognizes —  a  constant  splitting-up 
and  re-grouping  of  talent  —  but 
FPA  has  managed  very  well  to 
present  a  stable  viewpoint,  and  to 
serve  as  a  steadying  influence  on 
the  entire  industry. 

Dunford  hopes  the  FPA  will  be 
able  to  carry  the  favorable  climate 
brought  about  by  Mayor  Lind- 
say's proposals  to  create  more  fea- 
ture film  production  in  New  York 
into  the  industrial  and  TV  com- 
mercial fields.  While  there  will  al- 
ways be  a  lot  of  hollering  back  and 
forth  in  relations  between  the  pro- 
ducers and  the  craft  unions,  ac- 
tually, both  sides  are  cooperating 
very  well.  • 

*        *        * 

Cinema  Arts  &  Sciences  Society 
Re-Elects  Gindhart  as  President 

is  The  Society  of  Cinema  Arts  & 
Sciences,  serving  filmakers  in  the 
Delaware  Valley  area  from  head- 
quarters in  Philadelphia,  Pa.,  has 
re-elected  Charles  T.  Gindhart,  Jr. 
as  its  president  for  the  1967-68 
term.  Gindhart  is  a  cinematograph- 
er  at  WCAU-TV. 

Paul  A.  Litecky,  free-lance  writ- 
er and  producer,  is  the  new  execu- 
tive vice-president  of  the  Society 
and  Donald  Matticks,  motion  pic- 
ture and  television  director  at 
WCAU-TV,  was  elected  vice-presi- 
dent for  programs.  Jacques  Van 
Vlack,  Behavior  Film  producer  at 
Eastern  Pennsylvania  Psychiatric 
Institute  is  secretary  and  Martin 
Eagan,  supervisor  of  the  motion 
picture  division  at  the  Naval  Air 
Engineering  Center,  Philadelphia 
Naval  Base,  will  serve  as  treasurer 
in  the  year  ahead. 

Leon  S.  Rhodes  heads  a  research 
committee  which  is  conductins  a 


i 

! 

i 

) 
1 

Thomas  ].  Dunford,  president 
elect   of  producer  association 

1 
1 

Delaware  Valley  Film  Production 
Capability  Survey.  The  Society's 
executive  council  has  endorsed  the 
project,  which  is  designed  to  pro- 
mote film  production  facilities  and 
talent  available  in  this  area. 

Sustaining  members  include  Cal- 
vin Cinequip,  Inc.,  O.  H.  Hirt. 
Inc.,  Riverside  Laboratories,  Tel 
Ra  Productions  (in  Philadelphia) 
and  WRS  Motion  Picture  Labora- 
tories of  Pittsburgh.  • 
*       *        * 

Costel  Grozea  Joins  Berkey  Video 
as  Head  of  Special  Effects  Dept. 

">  Heading  up  the  Special  Effects 
Department  at  Berkey  Video  Serv- 
ice, Inc..  is  Costel  B.  Grozea,  a 
leading  authority  in  that  field.  The 
firm,  recently  formed  as  one  of  the 
Berkey  companies  in  New  York, 
includes  Coastal  Film  Services, 
L  +  L  Eastern  Effects  and  Tech- 
nical Film  Laboratories. 

Grozea's  background  includes 
posts  as  head  of  special  effects  for 
MGM.  Paramount.  Warners  and 
20th  Century.  He  was  responsible 
for  this  work  on  such  major  fea- 
tures as  A  Farewell  to  Anns.  War 
and  Peace.  Pride  and  Passion  and 
Quo  Vadis. 

His  services  will  be  available  to 
all  Berkey  Video  clients  on  set  or 


WANTED 

FILM  SALESMAN, 


PRODUCER-DIRECTOR 
with   following 

Reputable  growing  New  York 
film  production  house  offers  top 
sa!ar\'  and  position  to  creati\e 
(.■xecuti\e.  Will  consider  buv-out 
of  existing  compan\-  or  contract 
if  practical. 

Box   BS-67-2A 
BUSINESS   SCREEN   MAGAZINE 

250   West   57th    Street 
New   York,    New   York    10019 


10 


BUSINESS   SCREEN   •   1967 


How  you  gonna  sell  'em 
down  on  the  farm  ? 


ONLY  ONE  WAY...  By  using  films  pro- 
duced by  a  studio  which  recog- 
nizes that  the  ag  market  is  impor- 
tant enough  to  set  up  a  special 
division  concentrating  on  nothing 
but  agricultural  films,  headed  up 
by  farm  experts;  men  who  know 
farmers'  problems  first  hand,  who 
talk  to  them  in  their  own  language, 
at  their  own  level -something 
farmers  recognize  instantly,  and 
appreciate.  Ask  to  see  some  of  our 
films  and  see  for  yourself. 


it^  LIVESTOCK   FEEDING  SYSTEMS. 

••-.~,  ^;  'W^  Discover  the  advantages  of  pres- 

tt?3rM'-'^ ;  sure  cooking  flaked  grain  for 

'—  1'^  commercial  feeding. 

m 


V         a  division  of  CAL  DUNN 

141    WEST    OHIO    ST.   ■    CHICAGO    10.    ILL.  •    644-7600 
1040    N.   LAS  PALMAS    ■    HOLLYWOOD,   CAL.  •    469-9011 


a  division  of  CAL  DUNN  STUDIOS, 


Ever  hear  of  a  Bacon  Bin?  If  so.  it 
was  probably  through  us.  No  man  who 
knows  anything  about  raising  hogs 
can  fail  to  become  interested  in  this 
equipment  after  seeing  this  film.  It  is 
among  the  most  modern,  compact 
and  efficient  yet  designed.  Even  if  you 
make  competitive  equipment,  you'll 
want  to  study  the  film. 


Should  you  want  a  completely  off-beat 
presentation,  you'll  enjoy  "Little  Nell." 
Cartoon  characters  tell  a  warmly  hu- 
morous story  to  help  sell  hog  feed; 
and  win  awards  for  the  producers. 


VJRITE  FOR  YOUR  COPY  OF  OUR  MONTHLY  NEWSLETTER 


GKOZKA  JOINS   BEKKEY: 

(continued  from  page  ten) 
on  location,  including  his  special 
talent  in  creating,  designing  and 
executing  special  elTccts  without 
building  expensive  sets  on  location. 

*  ;;=  -* 

PSA  to  Hold  58th  Film  Festival; 
Accepting  Sponsored  Film  Entries 

-  The  Motion  Picture  Division  of 
the  Photographic  Society  of  Amer- 
ica is  including  business-sponsored 
motion  pictures  for  awards  honors 
at  its  3Kth  Annual  PSA-MPD  In- 
ternational Film  Festival  to  be  held 
in  Seattle,  Washington,  on  August 
1-5. 

Entry  forms  may  be  obtained 
for  "Class  C"  entries  from  George 
W.  Cushnian,  chairman,  at  P.  O. 
Box  4034,  Long  Beach,  California 
90804.  Pre-screening  of  this  com- 
mercial class  will  be  held  in  Los 
Angeles  on  May  20-June  17th.     • 

*  *        * 

Barton  Resigns  Commission  Post 
to  Form  Own  Company  in  Florida 

■ik  Peter  J.  Barton,  director  of  the 
Motion  Picture  Production  Depart- 
ment of  the  Florida  Development 
Commission,  has  resigned  that  post 
to  form  his  own  film  production 
company.  He  has  established  of- 
fices in  Miami  and  Tallahassee. 
Florida. 

Since  the  Development  Commis- 
sion's film  program  was  established 
in  1962  to  service  television  sta- 
tions throughout  the  world  with 
films  on  Florida  subjects.  Barton 
has  produced  more  than  250  short 
subjects,  travel  and  documentary 
films.  His  latest  production.  Hotel 
Beach  I'arry.  was  a  10-minute  sub- 
ject filmed  in  Miami  Beach  to  help 
promote  the  world  press  premiere 
of  the  Warner  Bros,  film.  Hotel. 
The  picture  is  being  used  to  pro- 
mote showings  of  that  feature.     • 


Going-Away  Present:  Peter  Burton, 
i  riglit )  reeenllij  ri  signed  head  of 
motion  pictures  at  the  Florida  De- 
veloinncnt  Conimixsion,  receives  u 
gold -inscribed  film  shipping  case 
from  Commission  chairman.  C.  Wil- 
liam Beaufort,  citing  Bartons  "out- 
standing eimtrihution  to  the  .state's 
extcn.'iicc  promotional  film  program. 

No  Change  in  Top  Management  as 
Cineffects  Announces  Acquisition 

-'  Cineffects,  Inc.,  a  New  York 
optical  and  animation  company 
since  1939,  has  been  acquired  by 
Income  Properties,  Inc.,  a  public 
company  primarily  engaged  in  real 
estate. 

There  will  be  no  change  in  per- 
sonnel or  management,  with  Irv- 
ing Hecht  continuing  as  president 
and  Robert  Pittiuck  and  Jack 
Present  as  vice-presidents.  • 

*        *        * 

Jerry  Kaufman  to  Pelican,  N.Y. 
*  Jerry  Kaufman  has  been  signcti 
as  a  director  cameraman  at  Peli- 
can Productions,  New  York. 

Kaufman,  who  has  directed 
commercials  for  such  advertisers 
as  Chemstrand.  Eastman  Kodak. 
Radio  Free  Europe  and  Milev 
Laboratories,  began  his  motion 
picture  career  with  a  background 
of  art,  music,  stage  direction  and 
still  photography.  • 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"® 

Area  Code  213/459-1019 

.  .  .  will  handle  with  care,  all  your  West  Coast  production 
recjuirements  —  negotiate  name  talent  —  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film   Production   Services   &   A-V   Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


12 


BUSINESS    SCREEN   •    1967 


IF  YOUR  SUPPLIER 

CAN'T  SUPPLY  YOU 
WITH  REPLACEMENTS 

CALLTHE  SUPPLIER 
WHO  SUPPLIES 
YOUR 
SUPPLIER 


We  have  the  biggest 

most  modern  lighting 

inventory  in  the  East 

We've  been  around  longer 

than  anybody  (1921).  So  if  you  need 

lighting  replacement  parts,  wouldn't  it  be  nat-  vf"- 

ural  to  go  directly  to  Charles  Ross  — your  ^m-^ 

supplier  does!  Matter  of  fact,  Charles 

Ross  is  the  best  place  to  go  for  all  your 

lighting  needs!  Send  for  a  rental  rate  schedule. 


THE  EAST'S  ONLY  SPECIALIST  -  LIGHTING,  GRIP  EQUIPMENT,  PROPS.  GENERATORS 

RENTALS  /  SALES  /  SERVICE     rwj  Sole  distributor  of  MoleRichardson  Company  Products  in  Greater  New  York 


INC  333  WEST  52nd  STREET  NEW  YORK,  N.  Y.  10019,  Area  212,  Circle  6-5470 


17lh    PRODUCTION    REVIEW  1-^ 


Freedoms  Foundation  Honors  Filmed  Media 

Ge<>r!'«-  W  ashiiifitoii   M««lals  lo  Coronet  Films  ainl  Flkk-Reedy 


A  Commentary  on  This  Year's  Film  Awards 

Signifiranc-e  of  Awards  Honors  Depends  on  Who  Judges  Films; 
Production    Review    Pages    Provide    Perspective    on    *67    Events 


r'lLM  Awards  Pages  in  this  IVtii 
*-  Annual  Production  Review 
provide  most  of  the  festival  data 
sought  by  prospective  entrants,  es- 
pecially of  worthy  business  and  in- 
dustrial-sponsored motion  pictures, 
slidefilms  and  filmstrips. 

There  are  some  notable  excep- 
tions. Because  we  pride  ourselves 
on  being  good  reporters,  as  well  as 
industry  standard-bearers,  there  is 
news  in  these  pages  of  festival  com- 
petition in  Chicago  and  New  York 
which  we  do  not  cover  in  these  de- 
tailed listings.  Data  on  another  tra- 
ditional event,  the  San  Francisco 
International  Film  Festival,  was 
unavailable  for  coverage  in  these 
Awards'  data  pages  because  of  in- 
complete dates.  Sponsored  by  the 
Greater  San  Francisco  Chamber  of 
Commerce,  we  are  sure  that  it  will 
continue  to  include  a  "Film  as 
Communication"  section.  Watch 
for  news  in  future  issues. 

CINE  Serves  Festivals  Abroad 
As  for  the  international  festival 
scene.  U.  S.  participation  is  largely 
served  by  the  tireless  efforts  of  a 
national  co-ordinating  group:  the 
Council  on  International  Nonthe- 
atrical  Events.  CINE  jurors  are 
now  regionally  screening  films  for 
1967  festival  competition  around 
the  world. 

We  emphasize  in  these  pages 
that  honors  received  from  such 
notable  groups  as  the  National 
Committee  on  Films  for  Safety,  the 
Freedoms  Foundation,  Farm  Film 
Foundation  and  such  experienced 
user  groups  as  those  who  judge 
films  for  the  Columbus  Film  Festi- 
val, the  Educational  Film  Library 
Association,    the     Industry    Film 


14 


Producers  and  the  National  Visual 
Presentation  Association,  are  most 
deserving  of  participation  and  of 
industry  support. 

We  Don't  Play  "Awards"  Game 
This  publication  has  never  de- 
meaned its  neutral  position  by  be- 
coming a  promotion-minded  spon- 
sor of  such  film  awards.  Instead. 
we  serve  and  are  served  by  the 
groups  mentioned,  contributing 
funds  and  time  to  work  for  CINE 
and  others.  We  admit  to  a  few 
misgivings — among  them  antipathy 
toward  film  festivals  primarily  ori- 
ented to  theatrical  entertainment 
motion  pictures  which  happen  to 
""include"  the  factual  film  as  a 
sideshow  attraction.  And  we  urge 
private  sponsors  of  film  awards 
programs  to  seek  out  group  spon- 
sorship— to  engage  and  announce 
the  services  of  known  judges  be- 
fore seeking  entries  from  the  field. 
*        *        * 

i;  Active  participation  in  the  Eu- 
ropean-sponsored International  In- 
dustrial Film  Festivals  has  proven 
to  us  that  (a)  the  industrial  film  is 
a  medium  of  itself,  deserving  of  full 
and  expert  attention  and  ( b )  that 
such  an  event  can  attract  hundreds 
of  top-level  sponsor  executives  and 
has  repeatedly  captured  the  atten- 
tion of  press  representatives  from 
throughout  the  European  continent 
and  England  to  its  annual  events. 


PRINCIPAL  Awards  of  the  Free- 
doms Foundation  1 8th  annual 
competition  for  "outstanding 
achievement  in  bringing  about  a 
better  understanding  of  the  Ameri- 
can Way  of  Life"  were  presented 
on  February  22nd  to  the  Flick- 
Reedy  Corporation,  of  Bensenville, 
Illinois,  and  to  Coronet  Instruc- 
tional Films,  of  Chicago.  Both  re- 
ceived encased  George  Washington 
Honor  Medals  of  the  Valley  Forge. 
Pennsylvania  organization. 

The  Flick-Reedy  award  was 
given  for  its  sponsored  educational 
filmstrip  series.  Two  Worlds,  which 
""demonstrates  the  vigorous  strug- 
gle between  freedom  and  commu- 
nism, contrasting  the  ideals  and 
results  of  these  divergent  philoso- 
phies." Coronet's  honor  medal,  the 
principal  motion  picture  award  for 
1966  productions,  was  based  on 
its  educational  film.  What  Our  Flag 
Means.  The  citation  noted  that  the 
picture  "instills  patriotism  in  chil- 
dren at  an  early  age  when  they  are 
most  impressionable  by  explaining 
the  significance  of  the  American 
Flag,  the  rules  for  honoring  it  and 
the  pride  in  being  an  American 
citizen." 

Bell  System  Film  Is  Honored 
A  George  Washington  honor 
medal  in  the  motion  picture  group 
was  also  bestowed  on  the  Bel!  Tele- 
phone System  for  Salute  to  Vet- 
erans' Day  and  a  similar  honor 
went  to  Prestige  Productions  of 
Hollywood  and  the  U.  S.  Depart- 
ment of  Defense  for  the  film.  Our 
Heritage.  The  National  Education 
Program.  Searcy.  Ark.,  was  cited 
for  Communism  and  Religion. 

Honor  certificate  awards  were 
shared  by  Lockheed-Georgia  Com- 
pany. Marietta,  Ga.,  and  the  Acad- 
emy of  Applied  Science,  Cam- 
bridge, Mass.,  for  Wings  at  Work: 
by  the  Illinois  Bell  Telephone 
Company,  Chicago,  111.,  for  the 
film,  Illinois  Sings:  and  by  the 
Reynolds  Metals  Company.  Rich- 
mond, Va.,  for  To  Reach  the 
Dawn. 

November  Deadline  for  1967 
Entries  for  the  1967  awards,  to 
be     presented     on     Washington's 
Birthday.   1968.  will  close  in  No- 


vember.   See    data    in    the    Film 

Awards    Section    of    this    .Annual 

Production  Review  issue.  • 

*        *        * 

Visual  Presentation  Association 
to  Sponsor  14th  "Days  of  Visuals" 

7r  The  National  Visual  Presenta- 
tion Association  will  hold  its  14th 
annual  ""Days  of  Visuals"  on  June 
1  and  2  at  the  Statler  Hilton  Hotel 
in  New  York  City.  Entries  for  that 
organization's  film  competition  will 
close  on  May  2nd. 

Awards  will  be  given  in  14  clas- 
sifications with  separate  categories 
for  motion  pictures  and  filmstrips 
or  sound  slidefilm  programs.  Sub- 
ject areas  range  from  sponsored 
documentary,  public  relations, 
sports,  recruitment  films  to  profes- 
sional medical  and  pharmaceutical 
and  general  public  welfare  titles. 
Travel,  employee  relations,  train- 
ing (both  workers  and  salesmen), 
industrial  sales  and  promotion,  in- 
troductory presentations  and  con- 
sumer sales  and  promotion  are 
other  categories  in  which  films  and 
filmstrips  will  be  judged. 

F.  P.  Weldon  and  Joseph  Elkins 
are  co-chairmen  of  the  NVPA 
Awards  Program;  entry  forms  may 
be  obtained  from  NVPA  Awards 
Chairmen.  333  North  Michigan 
Avenue.  Chicago.  Illinois  60601. 
The  annual  awards  ceremonies  will 
be   held    at   the   Statler  Hilton   in 

Manhattan  on  June  I.  • 

*        ^=        * 

5th  Int'I  Labour  Film  Festival  at 
Montreal  from  August  1 1  to  1 5th 

tV  The  Fifth  International  Labour 
Film  Festival,  sponsored  by  the 
International  Labour  Film  Insti- 
tute in  Brussels,  Belgium,  will  be 
held  during  Expo  67  in  Montreal 
from  August   II   to   15  this  year. 

The  Institute  organizes  a  festival 
of  this  kind  every  three  years  to 
"display  cinematographic  works 
made  in  the  world  of  free  labor 
and  to  show  films  on  social  and 
trade  union  subjects  of  interest  to 
workers'  organizations."  The  film 
festival  immediately  precedes  the 
First  World  Conference  of  the  In- 
ternational Confederation  of  Free 
Trade  Unions  on  Education  in  t'ne 
Trade  Union  Movement,  which 
also  takes  place  in  Montreal  (on 
August  16-26th). 

Round  table  discussions  on  the 
"Role  and  Utilization  of  Audio- 
Visual  Aids  in  the  Developing 
Countries"  will  be  open  to  the 
public,  as  are  all  film  showings. 
Entry  lists  closed  on  February  1st. 


BUSINESS   SCREEN  •   1967 


i 


TECHNICOLOR  EXCELLENCE  IS 

NOW  AVAILABLE  IN  SUPER  8 

JO  ALL  PRODUCERS  OF  BUSINESS  FILMS 

During  its  50  year  history,  Technicolor's  scientists  and  technicians  have  pioneered  and 
introduced  many  processes  and  have  received  10  Awards  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences  for  distinguished  contributions  to  the  motion  picture  industry. 

Technicolor  has  many  firsts  in  its  list  of  accomplishments.  Among  them  are: 

The  first  commercially  successful  color  motion  picture  system. 

The  first  commercially  successful  three  component  color  motion  picture  system. 

The  first  single  film  color  motion  picture  system  in  commercial  use. 

The  first  cartridge  loading  8mm  projector. 

The  first  Technicolor  Vidtronics  process  for  color  tape  to  color  film  prints. 

Now  the  first  Technicolor  Super  8  Process! 

Super  8  dye  transfer  color  prints  immediately  available  in  any  quantity. 

Super  8  prints  promptly  delivered  to  meet  industrial  schedules. 

Super  8  dye  transfer  color  prints  with  silver  optical  sound  tracks. 

Super  8  prints  with  magnetic  sound  tracks. 

Super  8  prints  from  your  35mm  or  16mm  subjects. 

Super  8  color  prints  by  direct  reduction  from  original  negatives. 

Super  8  color  prints  by  reduction  from  internegatives  or  by  contact  from  multi-rank 

internegatives. 


Plus: 


Technicolor  perforates  its  Super  8  film  prints  after  all  processing-assuring  you  of  high 
quality  perforations. 


^S  "Technicolor 

MOTION  PICTURE  DIVISION 
6311  Romaine  Street,  Hollywood,  California  90038  (213)  467-1101 


IMAGE  OF  EXCELLENCE   THROUGHOUT     THE    WORLD 


I7lh    PRODUCTION    REVIEW 


15 


From  the  pioneers  of  rear- screen  projection 

Advanced  audio-visual 
film  projection  systems 


Britain's  Industrial  Film  Awards  for  196 


SLIDES 


BUSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  U" 
X  U"  built-in  Daylight  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  with  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit  The  Busch  Cine-Slide  Projector  is 
versatile,  dependable,  portable  and 
lightweight 


16  MM 


BUSCH  Cinesalesman  sell-contained, 
continuous  16mm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  proven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

Tlie  Big  Screen  16mm  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finished  in  Walnut  Formica. 
Special  features  are:  push-but- 
ton start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
high-quality  sound.  Heavy-duty 
projector  units  with  many  ex- 
clusive features.  This  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  the  16mm 
Projector. 


SPECIAL  UNITS 

We  have  25  years  of  experience  in  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


BUSCH   f\\M  AND   EQUIPMENT  CO. 


214   S.    HAMILTON   ST.        SAGINAW,   MICHIGAN 


Select  Best  Pictures  on  |une  13-14 

F^lNAi.  Si;i,F.CTi()N  of  lilms  which 
'-  will  receive  the  British  Indus- 
trial Film  Awards  for  1967  will 
be  made  at  the  Shell  Centre  The- 
atre. Soulhbank,  London.  S.  E.  1. 
on  June  13-14.  In  announcing  the 
competition,  which  is  organized 
annually  under  the  auspices  of  the 
Confederation  of  British  Industry, 
the  executive  committee  of  the 
awards  program  disclosed  the?c 
primary  objectives: 

1.  The  program  provides  an  op- 
portunity to  view  industrial  activ- 
ities and  recent  progress  made  in 
production,  research  and  manage- 
ment. 

2.  Films  shown  in  competition 
help  explain  the  position  of  indus- 
try in  a  free  society  and  its  attend- 
ant social  problems. 

3.  The  competition  stimulates 
production  of  industrial  films  of 
the  highest  standard;  providing  na- 
tional awards  for  Britain's  best  of 
this  type.  A  special  award  is  also 
made  for  the  film  "best  calculated 
to  promote  British  exports." 

15   Best  to  Show   at   Lisbon 

4.  The  final  goal  of  the  Awards 
program  is  to  select  British  entries 
for  the  Eighth  International  Indus- 
trial Film  Festival,  scheduled  to  be 
held  in  Lisbon,  Portugal,  on  Sep- 
tember 5-10,  1967.  under  the  aus- 
pices of  the  Council  of  European 
Industrial  Federations. 

Films  completed  since  October 
11,  1965,  may  be  entered  in  the 
seven  principal  categories  of  com- 
petition. Juries  will  include  execu- 
tives representing  principal  spon- 
sors and  users  of  industrial  films. 
An  invitation  has  been  extended 
to  Britain's  Federation  of  Special- 
ized Film  Associations  to  nominate 
representatives  of  film  production 
companies  to  serve  on  these  panels. 

Up  to  20  awards  will  be  pre- 
sented to  successful  entrants.  From 
these,  the  1 5  films  which  represent 
Britain  at  Lisbon  in  September  will 
be  chosen. 

Themes  of  Special  Meetings 

To  give  delegates  every  opportu- 
nity to  discuss  the  latest  techniques 
and  methods  of  production  and 
their  related  problems,  four  dis- 
cussion groups  have  been  an- 
nounced in  conjunction  with  the 
screenings.  Themes  of  these  special 
meetings  are  as  follows: 

1.  The  Film  and  Industrial 
Training;  2.  Cost  Effectiveness  and 
the  Industrial  Film;  3.  The  Film  in 
Industrial  Health  and  Safety;  and 
4.  Speak  Up  for  Britain — the  Na- 
tional and  Industrial  Image.         • 


Entries  Accepted  to  April  22nd 
for  the  I4lh  Inl'l  Ad  Film  Festival 

'-:  Final  deadline  for  screen  adver- 
tising and  television  commercial 
films  scheduled  to  compete  at  the 
I4th  International  Advertising 
Film  Festival  in  Cannes,  France, 
on  June  14-19,  has  been  extended 
to  April  22nd.  U.  S.  entries  for 
this  specialized  film  competition 
are  being  accepted  by  Movie- 
record.  Inc.,  the  member  represen- 
tative in  this  country  of  the  Screen 
Advertising  World  Association, 
sponsors  of  the  event.  Inquiries  and 
entries  should  be  directed  to 
Movierecord  at  845  Third  Avenue 
in  New  York  City.  Their  telephone 
number  is  (212)  PL  1-6233. 

Theater  screen  ad  films  and  tele- 
vision commercials  from  more  than 
30  countries,  including  Malaysia, 
India  and  Japan,  as  well  as  most 
European  countries  and  Latin- 
America,  are  shown  at  this  festival. 
The  Screen  Advertising  World  As- 
sociation (producing  companies 
specializing  in  these  media)  cur- 
rently has  50  members.  Jean 
Mineur.  director-general  of  Publi- 
cite  Pathe  Cinema-Jean  Mineur,  is 
president  of  SAW  A;  vice-presi- 
dents are  Pax  Moren,  of  Filmlets 
(S.A.)  Ltd.  and  Per  Onner  of 
ab  Filmkontakt,  SF  -  Sandrews. 
Sweden. 

Entries  for  both  Cinema  and 
Television  film  groups  will  now  be 
judged  under  product  categories  at 
this  year's  festival;  they  were  pre- 
viously grouped  by  length  and  tech- 
nique. There  are  17  product  cate- 
gories for  each  of  these  principal 
groups  at  the  Cannes  festival.     • 


QQ  QQ  QQ  QQ 

Specialists  in 
Main  and  Credit  Titles 

for  industrial  films  for  50  years 

3,000  FONTS  ON  HAND-PLUS 
Complete  Art  &  Design  Setup 
—  also  Animotion  &  Opticals  — 

NO  CHARGE  FOR  ROUGH  LAYOUTS 

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247  West  46th  St.,  New  York 
Phone:  (212)  CI  7-2126-7 

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16 


BUSINESS   SCREEN   •    1967 


Industrial  Film  Division  of 
Wolper  Productions,  Inc. 

A  Metromed  la  Connpany 

Mel  London,  Vice  President 

485  Lexington  Ave.,  New  York  10017 

682-9100 

8544  Sunset  Blvd.,  Los  Angeles  90069 
0L2-7075 


^ 

»; 


Motion  Pictures  For  Business 


I 


17ih    HKOUUCTION    REVIEW 


17 


Pollock  Becomes  Board  Chairman: 
Arnold  Kaiser,  President  of  MPO 

%?  The  election  of  Judd  L.  Pollock 
as  chairman  of  the  board  and 
Arnold  Kaiser,  as  president,  has 
been  announced  by  MPO  Video- 
tronics.  Inc.  The  board  of  directors 
of  that  national  tllni  company, 
which  headquarters  in  New  York, 
also  announced  the  election  of 
the  company's  treasurer,  Sanford 
Greenberg,  to  the  board. 

Judd  Pollock,  who  now  assumes 
the  previously  unoccupied  post  as 
chairman  of  MPO,  has  served  as 
president  since  1947.  He  was  one 
of  the  founders  of  the  television 
commercial  and  industrial  film 
company.  Mr.  Kaiser,  formerly 
sales  and  production  vice-presi- 
dent, joined  the  firm  in  1950.  • 
*        *        * 

Rev  Edward  Eagle  Assumes  Post 
as  President  of  Cathedral  Films 

•k  A  36-year-old  former  stage,  film 
and  television  actor  and  director  in 
New  York  and  Chicago,  the  Rev. 
Edward  D.  Eagle,  has  resigned  as 
minister  of  St.  David's  Episcopal 
Church  in  North  Hollywood,  Cali- 
fornia, to  become  president  of  Ca- 
thedral Films,  Inc..  of  Burbank. 
The  international  non-profit  com- 
pany creates,  produces  and  distrib- 


the  screen 


North  Hollywood  with  his  wife  and 

two  children.  • 

*        «        » 

ColorTran  Names  Charles  Lipow 
Vice-President  for  Sales  and  Adv. 

•->  The  appointment  of  Charles 
Lipow  as  vice-president  of  Color- 
Tran Industries,  Inc.,  Burbank, 
California,  has  been  announced  by 
president  Milton  Forman.  Lipow's 
duties  in  the  Berkcy  Photo  Com- 
pany subsidiary  cover  general  su- 


Judd  L.   Pollock,  Chairman  of  the 
Board  at  MPO  Vidcotronics,  Inc. 


Arnold  Kaiser,   newly-elected  presi- 
dent of  MPO  Videotronics,  Inc. 


utes  religious  and  educational  films. 
It  was  founded  in  1938  by  the  late 
Dr.  James  K.  Friedrich,  also  an 
Episcopal  clergyman.  George  Bag- 
nail  is  chairman  of  the  board. 

Citing  the  scope  of  Cathedral's 
influence  throughout  the  U.S.  and 
abroad,  the  new  president  esti- 
mated that  approximately  6  mil- 
lion people  view  the  company  films 
and  filmstrips  every  week.  He 
noted  that  every  effort  will  be  made 
to  fill  the  needs  of  churches  and 


schools    for    modern    audiovisual 
materials. 

Eagle  was  born  in  Di.xon,  Illi- 
nois, and  graduated  from  North- 
western University,  where  he  ma- 
jored in  speech,  theater  and  radio- 
TV  production  and  acting.  He 
received  his  ministerial  education 
at  Seabury-Western  Theological 
Seminary  in  Evanston,  111.,  and  at 
Church  Divinity  School  of  the  Pa- 
cific in  Berkeley,  Calif.  The  new 
Cathedral     president     resides     in 


Charles  Lipow:  ColorTran  v.p. 

pervision  of  the  sales,  advertising 
and  public  relations  departments. 
ColorTran  is  one  of  the  nation's 
leading  designers  and  manufac- 
turers of  professional  lighting  and 
production  equipment  for  the  mo- 
tion picture  and  television  indus- 
tries. Lipow  joined  the  California- 
based  firm  several  years  ago.        • 


Designed  for  your  film /tape  production  requirements 


THE  MIDWEST'S  ONLY  SERVICE  STUDIO 

TWO   SOUND  STAGES  WITH    EDITING   AND  PRODUCER  QUARTERS   IN  THIS 
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Ideal  Facilities  for 

INDUSTRIAL  FILMS 
THEATRICAL  FILMS 
TV  FILMS  &  COMMERCIALS 
EDUCATIONAL  PICTURES 
and  STILL  PHOTOGRAPHY 

within    minutes   of   Chicago's   Loop   or 
O'Hare  International  Airport 


Midwest  Studios,  Inc.  has  the  finest  physical 
facilities  in  the  Midwest  for  the  production  of 
sound  motion  pictures  or  videotaping  ...  a 
production  man's  dream  come  true!  Here,  un- 
der one  roof,  is  a  complete  serxice  studio  avail- 
able to  any  organization. 

PHYSICAL  DETAILS: 

This  sound  studio  has  two  stages.  The  main 
sound  stage  is  100  feet  long  by  60  feet  wide, 
height  to  o\crhcad  catwalk  30  feet.  Catwalks 
on  both  sides  of  the  stage  16  feet  from  floor. 
Ground  le\el  entrance  to  stage  for  passenger 
cars  and  trucks.  Stage  is  equipped  with  over- 
head electric  crane.  The  second  stage  is  40  feet 
long  and  24  feet  wide  with  a  14  foot  ceiling. 

OTHER  PLUS  FACTORS: 

3000  amps  of  120  \olt  .\C  current  distributed 
to  stage  plugging  outlets;  hundreds  of  feet  of 
cable  ...  A  permanent  sweep  set,  as  well  as 
miscellaneous  sets  and  components  .  .  .  Sepa- 


rate make-up  and  dressing  rooms  for  men  and 
women  . . .  Screening  room  . . .  Modern  kitchen 
.  .  .  Carpenter  shop  with  power  tools  .  .  .  Large 
fire-proof  vault  .  .  .  Fully  equipped  editing 
room  .  .  .  Production  office  facilities  for  units 
renting  the  stages  .  .  .  Conference  room  avail- 
able for  top  executi\  es'  "office-aw  ay-f roni-the- 
office"  while  working  in  the  studio. 


Midwest  Studios.  Inc.  Operational  Policy 

Midwest  Sludios,  Inc.  is  owned  by  a  realty  corpora- 
tion ond  will  not  compete  witti  its  service  customers. 
No  production  personnel  will  be  employed  by  (tie 
studio  corporation.  A  producer  desiring  to  rent 
studio  space  may  bring  ttis  own  personnel  and 
equipment.  However,  upon  request.  Midwest  Stu- 
dios will  supply  or  suggest  sources  of  personnel 
needed,  sucti  as  directors,  set  designers,  comero- 
men,  sound  men,  carpenters,  pointers  and  ottier 
technicians.  Talent  sources  olso  available.  Arronge- 
ments  may  be  mode  ttirougti  ttie  studio  for  any  and 
all  types  of  equipment  as  required. 


w 


For  Information  on  Roles  and  Schedules,  contact: 

MIDWEST  STUDIOS,  INC. 

1037   Woodland    Drive,   Glenview,    Illinois 

CHICAGO   PHONE:  GLENVIEW    PHONE: 

(3)2)    273-3880  (312)    724-0515 


18 


BUSINESS   SCREEN   •   1967 


DON'T  GAMBLE  YOUR  PRODUCTION  DOLLARS! 


Here's  The  Winning  L 


Combination! 


WORLD'S  LARGEST  STOCK  OF 
RENTAL  EQUIPMENT! 

WORLD'S  BEST  EQUIPMENT  MAINTENANCE  AND  REPAIR  SHOP! 


Why  settle  for  less?  F&B  CECO  has  the  biggest  in- 
ventory of  cameras,  lights,  recording  and  editing 
equipment,  maintained  by  the  finest  technicians. 
No  matter  how  large  or  how  small  your  production, 
you  get  the  equipment  you  want... when  you  want 


it... at  sensible  rates  that  preserve  your  budget. 
F&B  CECO  strives  to  be  first  in  every  way... here 
are  just  a  few  of  the  innovations  we've  brought  to 
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AERO-VISION 

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17th    PRODUCTION    REVIEW 


19 


NUMBER  FIVE  IN  A  SERIES 


WHAT  PRICE  8MM  !  For  years,  educators  have  been  patiently 
waiting  for  our  industry  to  develop  a  low-cost  sound  motion  picture 
system  tor  use  in  the  expanding  audio-visual  field. 

Prerequisites  of  such  a  system  arc:  A  small,  lightweight,  and  compara- 
tively inexpensive  sound  projector,  so  designed  that  any  school  child 
can  operate  it.  It  must  require  practically  no  maintenance.  The  picture 
must  be  bright,  sharp,  of  good  contrast  and  color.  The  sound  must  be 
distinct,  intelligible  and  tree  from  distortion.  (Any  deficiency  in  pic- 
ture or  sound  would  make  our  youngsters  conscious  of  the  medium 
and  distract  from  the  subject  matter.)  Print  cost  must  be  low.  Prints 
must  be  packaged  in  inexpensive  magazines  to  eliminate  handling  and 
threading.  Magazines  must  be  easy  to  catalog,  file  and  shelve. 

Because  of  the  print  cost  factor,  attention  focused  on  amateur  8mm 
silent  film.  One-half  as  wide  as  16mm,  and  running  at  one-half  the 
linear  speed,  everyone  concluded  that  prints  would  sell  at  one-quarter 
the  price  of  16mm. 

Optical  sound  normally  employed  in  motion  pictures  unfortunately 
could  not  be  used  on  amateur  8mm  film  because  there  was  insuffi- 
cient space  to  accommodate  it,  so  a  magnetic  stripe  vvas  applied  to  the 
narrow  edge  of  the  film.  The  major  objection  to  this  8mm  format  is 
that  recording  on  pre-  or  post-striped  material  makes  it  too  expensive. 

I  once  saw  a  bill  from  a  lab  for  ten  8mm  color  positive  magnetic  sound 
prints  in  this  format — 66  feet  each  at  $.10  per  foot.  Each  print  cost 
$6.60.  The  same  print  in  16mm  with  optical  sound  track  would  amount 
to  132  feet  at  S.076,  totaling  $10.03.  8mm  with  magnetic  sound  does 
not  meet  our  objective  of  one-quarter  the  16mm  price.  It  isn't  even 
one-half!  In  addition  to  the  S6.60  for  the  print,  the  magazine  cost 
$11.20,  mounting  $.50,  print  waxing  $2.00,  totaling  $20.30.  Would  you 
believe — 8mm  at  twice  the  price  of  16mm  !  Both  magnetic  sound  and 
magazine  costs  put  us  out  of  the  ballpark.  Incidentally,  about  seven 
years  ago,  Eastman  Kodak  introduced  a  magnetic  sound  projector 
using  this  format,  without  magazine.  It  didn't  sell  because  8mm  mag- 
netic sound  was  too  expensive  for  the  amateur,  as  well  as  the  educa- 
tor. This  format  still  has  some  limited  use  in  sales  presentations  on 
portable  projectors  where  price  is  not  a  major  factor. 

A  very  clever  engineer  and  pioneer  in  our  industry  had  the  idea  that  if 
the  width  of  8mm  perforations  were  reduced  there  would  be  enough 
room  to  put  an  optical  track  on  the  sprocket  side  of  the  film.  This  pro- 
posal was  made  by  John  Maurer  and  called  the  "M-8"  format.  Maurer 
also  suggested  that  new  dimensions  be  adopted,  increasing  the  picture 
area  20Vr  over  the  old  silent  picture.  To  cut  costs,  multirank  printing 
and  processing  seemed  desirable — that  is — two  8's  side-by-side  on 
16mm,  or  four  on  35mm.  Maurer's  reduction  in  perforation  width  in 
no  way  prevents  printing  and  processing  multirank  prints  on  slightly 
modified  16  or  35/32  laboratory  equipment. 

Another  way  of  reducing  cost  would  be  to  use  a  photocell  that  reads 
dye  track  in  our  8mm  projector.  This  will  eliminate  the  very  critical 
track  application  that  often  results  in  costly  reprints. 

Incidentally,  there  are  two  types  of  processing  machines.  The  more 
dependable  in  my  opinion  is  the  "sprocket  drive"  where  the  perfora- 
tions of  the  film  are  engaged  on  sprocket  teeth  to  transport  the  film. 
The  other  type  is  friction  or  "tendency  drive"  where  film  is  trans- 
ported on  rollers  by  friction.  I  have  often  wondered  if  this  machine 
was  so  named  because  of  its  "tendency"  to  scratch  the  base  side  of 
the  film.  Film  with  our  Maurer  format  can  be  physically  processed  on 
the  tendency  machine  without  change,  but  slight  modifications  of  the 
teeth  on  the  sprocket  machine  might  be  necessary. 

After  processing,  o.ur  multirank  8mm  pictures  would  be  inspected  on 
high  speed  projectors,  then  slit  into  8mm  sections.  Now  the  laboratory 
slit  edge  will  be  the  projector  guide  edge,  so  any  inaccuracy  in  slitting 
will  cause  weave  and  unsteadiness  on  the  screen.  This  is  one  of  the 


problems  with  the  multirank  technique.  To  cut  cost,  our  inspection 
must  be  done  before  slitting,  so  weave  unfortunately  cannot  be  de- 
tected. 

Should  8mm  release  be  printed  by  reduction  or  contact?  Reduction 
printing  is  slower,  more  expensive — but  better. Today's  negative  emul- 
sions are  not  good  enough  to  make  optimum  8mm  contact  prints.  Ail 
8mm  prints  have  poor  definition.  It's  only  a  matter  of  'how  poor'  can 
you  tolerate.  The  fact  that  you  are  buying  8mm,  or  considering  it,  indi- 
cates you  are  more  price  conscious  than  quality  conscious.  To  achieve 
the  lowest  price,  contact  printing  both  picture  and  track  is  a  must. 

The  multirank  8mm  printing  negative  used  in  contact  printing  is  made 
by  printing  down  one  side  of  the  film  and  up  the  other  side.  But  how 
do  we  make  a  timing  change  when  the  scene  to  be  corrected  is  never 
opposite  the  same  scene  in  the  other  rows?  So,  we  have  to  make  our 
multirank  negative  with  all  rows  of  8mm  images  going  in  the  same 
direction.  Final  corrections  can  now  be  made  in  the  release  without  re- 
making the  expensive  negative.  This  procedure  also  simplifies  syncing 
track  with  picture. 

All  these  problems  were  being  discussed  in  1960  and  '61.  Unfortu- 
nately at  the  beginning,  Maurer's  optical  sound  left  something  to  be 
desired  quality-wise.  In  the  Summer  of  1961,  I  heard  our  own  experi- 
mental direct  positive  8mm  optical  sound  and  was  impressed.  1  also 
heard  our  own  8mm  contact  print  and  was  surprised  how  good  it  was. 

1  knew  then  that  our  industry  was  on  the  right  track  and  would  soon 
have  something  to  offer  the  educational  market. 

Now,  most  of  the  problems  were  solved,  and  the  rest  would  be  ironed 
out  with  experience.  So — the  show  is  about  to  go  on  the  road ! 

But  wait !  Hold  everything  !  Another  8mm  format  was  being  discussed. 
It  was  designed  to  make  the  picture  50%  larger  than  the  old  silent 
film,  and  because  there  was  very  little  space,  it  was  to  have  a  magnetic 
track.  This  is  called  "Super-8".  This  film  is  also  8mm  in  width,  but  in 
order  to  make  the  picture  larger,  the  perfs  were  made  smaller  and 
placed  very  close  to  the  edge  of  the  film.  In  addition,  the  distance  be- 
tween the  perforations  was  increased.  This,  of  course,  increased  the 
length  of  the  film  by  about  lOVf,  which  automatically  meant  10'.' 
increased  costs. 

Because  there  will  be  no  professional  shooting  in  8mm,  how  do  we 
get  the  8mm  images  on  the  multirank  contact  printing  negative?  Ob- 
viously, by  optical  reduction  from  16mm.  Therefore,  it  is  desirable  to 
have  a  simple  ratio  for  both  speed  and  picture  dimensions  between 
16mm  and  8mm  film.  The  ratio  of  the  total  width  of  16  to  8  is  2  to  1. 
The  height  and  width  of  M-8  projected  picture  is  507f  of  16mm  di- 
mensions. Super-8  picture  is  approximately  559c  of  16mm.  Both  8mm 
formats  have  the  same  picture  proportions,  but  Maurer's  is  a  direct 

2  to  1  reduction,  while  Super-8  is  1.818-h  to  1.  The  speed  of  16mni 
film  is  precisely  36  feet  a  minute.  The  ratio  of  16mm  speed  to  M-Ji 
speed  is  also  an  exact  2  to  1,  or  18  feet  a  minute  on  the  nose.  Thi 
speed  ratio  of  16mm  to  Super-8  is  a  complex  figure  of  1.799640072  t'  ■ 
1.  This  results  in  an  unorthodox  speed  of  20.004  feet  a  minute.  It  bi 
comes  a  little  complicated! 

The  location  of  the  small  sprocket  hole  is  so  close  to  the  edge  that 
there  is  great  concern  whether  this  film  will  actually  wear  well.  As  .* 
matter  of  fact,  the  engineers  who  designed  the  format  must  ha\< 
recognized  this  weakness.  Splices  are  always  made  at  the  frame  lint 
and  always  involve  the  area  around  the  perforation.  The  perf  in  thi^ 
Super-8  format,  being  so  close  to  the  edge,  would  be  susceptible  to 
serious  damage  by  splicing.  So  the  small  perf  was  moved  from  ihv 
frame  line  to  a  new  position  on  the  edge  of  the  film  opposite  the 
middle  of  the  picture  vertically.  But  why  was  the  perf  extended  intu 
the  printed  picture  area!  All  labs  have  experienced  difficulty  in  print- 
ing film  shot  with  certain  cameras  that  have  the  picture  aperture  run- 
ning into  the  perforation.  There  is  always  the  possibility  of  picking  up 
'flare'  because  the  film  base  acts  like  a  lucite  rod  and  carries  light  to 


the  edges  of  the  perforation,  causing  a  fogged  area.  1  predict  there  will 
be  problems  with  certain  types  of  scenes  when  contact  printed  in 
Super-8. 

Why  would  magnetic  sound  ever  be  adopted  in  preference  to  optical 
on  any  8mm  format?  (Incidentally,  I  just  learned  that  a  well  known 
lab  is  putting  optical  sound  on  Super-8.  This  is  a  step  in  the  right  direc- 
tion.) Magnetic  projectors  cost  less  than  optical,  but  the  slight  addi- 
tional cost  for  an  optical  system  is  well  justified  and  does  not  upset 
our  goal  for  an  inexpensive  projector.  The  magnetic  balance  stripe  on 
the  edge  of  the  film  offers  protection  to  this  fragile  area  and  sup- 
posedly increases  the  life  of  the  print.  I  disagree  with  the  idea  that  we 
should  use  a  more  expensive  pre-stripcd  magnetic  raw  stock  to  cover 
up  weaknesses  in  the  film  dimensions.  Pre-striped  magnetic  material 
certainly  costs  more  to  manufacture,  but  many  in  the  industry  think  it 
might  be  offered  at  the  same  price  as  unstriped  raw  stock.  If  the  mar- 
gin of  profit  is  large  enough  to  absorb  the  additional  expensive  pre- 
stripping  operation,  then  there  certainly  should  be  a  reduction  in  the 
price  of  film  stock  that  is  not  pre-striped. 

To  avoid  a  separate  magnetic  recording  operation,  the  natural  ap- 
proach would  be  to  record  the  sound  at  the  same  time  the  picture  is 
printed.  But  this  requires  a  complicated  printer  and  extra  cost.  More 
Important,  increased  labor  costs,  because  in  addition  to  our  printer 
operator,  we  probably  will  have  to  add  a  recording  technician  or  two. 

Is  8mm  magnetic  track  better  quality  than  8mm  optical?  No  !  However, 
a  poor  8mm  magnetic  track  may  be  better  than  a  poor  8mm  optical 
track,  but  if  they  are  both  good,  I  doubt  if  you  can  tell  the  difference. 
Magnetic  or  optical  sound  tracks  located  on  the  sprocket  edge  of  the 
film  will  not  deliver  optimum  sound  quality  and  are  susceptible  to 
Injury. 

Claims  have  been  made  that  magnetic  track  is  ideal  for  teaching  be- 
cause it  enables  the  student  or  teacher  to  change  the  track.  It  seems 
to  mc  this  is  one  thing  that  no  one  should  ever  be  able  to  do.  Thou- 
sands of  dollars  were  put  into  this  track  and  if  it  doesn't  fit  the  school 
program,  why  buy  the  film.  If  a  school  projector  has  provision  for 
erasing  and  recording,  I  shudder  to  think  what  will  be  on  some  of  the 
tracks  in  the  high  school  grades — accidentally  or  otherwise.  And  what 
about  the  destructive  child  loose  in  the  library  with  a  magnet ! 

Now,  if  the  industry  accepts  this  super-duper  8  with  the  unorthodox 
perforations,  pitch  and  speed  —  a  lab  must  purchase  a  lot  of  new 
equipment.  Printers,  processing  machines,  splicers,  inspection  projec- 
tors, synchronizers,  slitters,  etc.  An  investment  of  at  least  a  half  million 
dollars.  This  doesn't  help  bring  prices  down. 

The  small  perfs  used  in  Super-8,  which  do  not  fit  existing  sprocket 
machines,  are  very  susceptible  to  damage.  It  is  not  recommended  that 
these  perls  be  used  to  transport  the  film  in  the  printing  and  processing 
operations  because  any  slight  injury  to  the  perfs  would  cause  an  un- 
steady picture.  Consideration  has  been  given  by  some  labs  to  the  idea 
of  printing  three  8mm  images  (instead  of  four)  on  35mm  film  perfo- 
rated for  Supcr-8,  but  with  the  edge  of  the  film  perforated  with  either 
standard  35  perfs  or  16  perfs  for  the  35/32  machines.  These  perfs  used 
for  film  transport  will  not  be  used  in  the  final  product.  Our  processed 
film  will  be  slit  into  three  useable  8mm  sections,  a  total  of  24mm.  We 
throw  away  11mm  of  finished  film  which  represents  almost  one-half 
the  amount  we  sell !  What  a  way  to  reduce  price  I 

One  important  fact  that  we  haven't  discussed  is  the  distributor's  cost 
problem.  Everything  else  being  equal,  his  overhead  and  administrative 
costs  are  the  same  to  sell  an  8mm  print  as  a  16mm  print.  Rent,  salaries, 
phone,  advertising,  promotion,  won't  change  a  bit.  So  will  a  distributor 
cut  his  price,  unless  he  achieves  tremendous  volume? 

If  release  requirements  ever  reach  the  astronomical  figures  that  are 
being  bandied  about,  isn't  it  possible  that  the  industry  could  sharpen 
its  perKil  and  offer  16mm  release  prints  at  prices  fairly  competitive  to 


byroi 


the  over-priced  8mm.  Why  not  lake  a  new  look  at  the  existing  16mm 
market.  There  has  been  nothing  radically  new  in  16mm  projector  de- 
sign for  years.  Why  don't  we  have  an  inexpensive,  portable,  magazine 
load  16mm  projector  with  a  photocell  that  reads  dye  track?  Are  the 
manufacturers  so  complacent  they  think  there  is  no  room  for  im- 
provement? 

Labs  have  recently  received  notice  of  a  new  special  color  stock  with 
finer  grain,  greater  definition,  and  better  resolution  that  will  be  manu- 
factured for  use  in  printing  8mm  only.  Is  this  an  admission  thatSuper-8, 
and  perhaps  all  8,  needs  improving?  And  why  limit  this  improvement 
to  8?  If  the  industry  knows  how  to  make  a  better  film,  make  it  avail- 
able for  16mm,  35mm  and  70mm ! 

How  was  this  Super-8  conceived?  .My  obser\ation  is:  to  pep  up  a  stag- 
nant still  camera  market,  a  film  manufacturer  designed  a  small  camera, 
extremely  easy  to  operate,  that  loads  instantly,  with  a  simple  maga- 
zine. The  sales  promotion  was  so  successful  the  company  now  looked 
at  the  sluggish  home  movie  market  and  decided  to  apply  the  same 
technique.  8mm  movie  cameras  were  being  designed  with  the  same 
features.  Then  the  big  decision — start  from  scratch.  Forget  the  old 
equipment  in  the  field  and  make  a  whole  new  line  of  equipment, 
cameras  and  projectors,  based  on  a  new  film  concept.  So,  Super-8  was 
born  !  Now  our  merchandisers  must  have  looked  at  the  educational 
market,  and  thought — "Why  not  kill  two  birds  with  one  stone" — apply 
the  same  Super-8  format  to  the  educational  market. 

Super-8  is  by  no  means  an  accident.  It  is  the  result  of  a  well-planned 
design  and  merchandising  program  for  the  home  movie  maker.  5uper-8 
may  be  super'  for  the  amateur,  but  dont-force-it-down-the-profes- 
sional's-throat.  Incidentally,  I  differentiate  between  amateur  and  pro- 
fessional: the  professional  projects  prints — the  amateur  projects  his 
original. 

Since  the  Super-8  format  was  introduced,  the  industry  has  been  mark- 
ing time — afraid  to  piake  a  decision  which  format  to  adopt — afraid  to 
fight  city  hall — afraid  to  invest  money  in  new  equipment  that  may  be 
junked  tomorrow.  Because  of  Super-8,  aM  8mm  has  been  standing  still. 
To  help  the  situation  a  film  manufacturer  is  installing  a  model  Super-8 
release  laboratory  in  the  hope  they  can  teach  us  'how  to  do  it.'  On 
September  26,  1964,  when  the  industry  was  trying  to  learn  how  to  do 
it,'  The  Association  of  Cinema  Laboratories  met  at  the  Commodore 
Hotel  in  New  York  to  discuss  8mm  problems.  Representatives  from  all 
related  fields  were  invited  to  this  forum.  This  same  film  manufacturer 
received  and  accepted  an  invitation  to  participate,  but  no  one  showed 
up.  However,  two  days  later  at  the  same  hotel,  at  a  meeting  of  the 
Laboratory  Practice  Committee  of  the  Society  of  Motion  Picture  and 
Television  Engineers,  seven  representatives  of  this  film  manufacturer 
were  in  attendance.  A  16-page  document  covering  all  facets  of  the 
Supcr-8  system  was  submitted  for  consideration  as  proposed  American 
Standards.  A  request  was  made  (or  early  adoption  even  though  "the 
system  had  received  no  market  place  acceptance." 

Has  too  much  water  gone  over  the  dam,  or  is  there  still  lime  to  stop 
and  take  a  final  look  before  we  leap?  If  we  have  passed  the  point  of 
no  return,  why  not  accept  the  Maurer  concept  with  an  optical  dye 
track  as  the  most  sensible,  practical  and  economic  solution.  All  labs 
can  be  in  8mm  with  a  minimum  of  delay  and  expense.  Prints  with 
this  format  will  come  closest  to  our  target  of  one-quarter  the  price 
of  16mm. 

You  might  conclude  that  I  am  opposed  to  all  8mm.  Not  entirely.  I  do 
not  believe  that  any  8mm  is  Rood  enough  for  class  viewing.  I  do  be- 
lieve that  any  8mm  is  perfectly  satisfactory  for  the  single  concept  film 
for  close-up  viewing  on  small  screens.  If  8mm  can  be  made  and  sold 
at  greatly  reduced  prices,  and  we  can  open  up  a  whole  new  market 
for  the  educators — I  am  for  it!  But  if  it  fouls  up  a  good  16mm  market 
that  already  exists — with  an  inferior  product — at  vcr>'  httle  saving — 
I  am  against  it!  •-. 


22 


BUSINESS   SCREEN  •   1967 


AWARDS  COMPETITION  FOR  BUSINESS  FILMS 


THE  AMERICAN   FILM   FESTIVAL 

Sponsored  by  the  Educational 
Film  Library  Association 
New  York  City  May  10-13,  1967 
■^  The    1967   American   Film   Festival,  spon- 
sored by  the  Educational  Film  Library  Asso- 
ciation,   representing    school,    university    and 
public  libraries,  and  film  libraries  throughout 
the  U.S.  will  be  held  May  10-13  at  the^Bilt- 
more  Hotel,  New  York  City. 

Categories:  32  major  areas  of  education  and 
information,  art  and  culture,  religion  and 
ethics,  business  and  industry,  and  health  and 
medicine  will  be  offered  for  final  judging  by 
screening  groups  during  the  Festival.  Elections 
will  have  been  made  by  pre-screening  juries 
for  final  entries. 

Awards:  Blue  Ribbon  (certificate)  Awards 
to  be  presented  at  banquet,  Friday,  May  12. 
Entries  closed  on  January  27,  1967. 

1968  Festival:  May  29-June  1.  Closing  date 
for  entries:  January  27,   1968. 

THE  SEVENTH  ANNUAL  FILM  FESTIVAL 

AMERICAN  PERSONNEL  &  GUIDANCE 

ASSOCIATION 

Held  in  conjunction  with  the  Annual 
APGA  Convention  at  Detroit,  Michigan, 
April  8-n,  1968 
Categories:  Films  and  filmstrips  in  the  fol- 
lowing   categories    will    be    presented:    Inter- 
Personal    Relations;    Educational    and   Career 
Planning,     Rehabilitation;     Counseling;     The 
Profession,    Principles    and    Techniques;    and 
Guidance  Films  from  other  countries. 

Selection:  All  films  and  filmstrips  presented 
at  the  Film  Festival  arc  previewed  before  the 
final  in\itation  to  the  producer.  Generally  15 
to  100  films  are  previewed,  and  25  to  30  are 
chosen.  Selection  is  aimed  to  provide  as  wide 
a  program  as  possible. 

Information:  Further  information  about 
APGA  Film  Festivals  is  available  from  Film 
Festival  Coordinator,  1609  New  Hampshire 
Avenue,  N.  W.,  Washington,  D.C.  20009.     • 


National  Program.s 
for  the  Selection  of 
Outstanding  Pictures 


THE  1STH  ANNUAL  COLUMBUS 
FILM  FESTIVAL  AND  AWARDS 

Sponsored  by  the 

Film  Council  of  Greater  Columbus 

in  association  with  the 

Columbus  Area  Chamber  of  Commerce 

.\wards  Scrcciiinj;  (  for  General  Public )  at 
Center  of  Science  and  Industry  Auditorium, 
280  East  Broad  St.,  Columbus,  Ohio,  from 
I  to  .5  p.m. 

Chris  .\wards  Ran(|ui't:  Kridav  evening, 
October  6,  at  the  Fort  Hayes  Hotel. 

Entries:  Film  producers  and  sponsors  are  in- 
vited to  enter  motion  pictures  and  filmstrips 
produced  in  196.'>,  1966  and  1967  provided 
they   have   not   been   previously   submitted   to 


any  Columbus  Film  Festival.  Entries  (in  the 
categories  enumerated  below)  must  be  ac- 
companied by  4x6  cards  (for  preview  commit- 
tees)  noting  type  of  audience  intended. 

Films  are  judged  by  professionals  in  the 
various  fields.  Entry  fee  for  all  motion  pictures, 
regardless  of  length,  (no  filmstrips  accepted 
this  year)  is  $\5.  Entries  will  be  accepted  be- 
ginning March  1,  1967  and  closing  date  is  Au- 
gust 1,  1967  at  5  p.m.  E.S.T.  Each  print 
should  be  made  available  for  judging  for  at 
least  one  month  or  longer.  If  less  time  is  avail- 
able, the  category  chairman  should  be  so  in- 
formed. This  year  no  film  will  be  accepted 
after  the  closing  date  for  entries,  August   1. 

Categories  &  Chairmen:  (Motion  pictures 
should  be  shipped  directly  to  the  following:) 
Business  &  Industry  (job  training;  sales  pro- 
motion; industrial  relations;  public  relations; 
Gaivy  Cordon.  Cohtmbus  Public  Library,  96 
S.  Gram  Ave..  Columbus.  Ohio  43215:  In- 
formation and  Education  (classroom  instruc- 
tional films;  specialized  instructional;  general 
information),  Glenn  S.  Biilner.  804  Dim.ion 
Drive  Ea.st,  Columhu.s,  Ohio:  Health  &  Mental 
Health  (health  &  hygiene;  mental  health;  gen- 
eral medicine;  professional  medicine;  dental), 
Florence  L.  Fogle.  Assoc.  Professor  of  Health 
Education,  Ohio  Stale  University,  321  W. 
\lth  St..  Columbus.  Ohio  43210;  Travel  U.S. 
&  Foreign.  Daniel  F.  Prugh,  Film  Council  of 
Greater  Columhus.  280  East  Broad  St.,  Co- 
lumbus 43215  Ohio.  Religious  Films,  Miss 
Delores  Sherwood.  Augsburg  Publishing  House. 
Audio  Visual  Depl..  57  F.  Main  St..  Colum- 
bus 43215,  Ohio;  Cultural  and  Theater  Arts; 
.9.  A'.  Hallock.  Center  oj  Science  &  Industry, 
280  E.  Broad  St..  Columhus  43215,  Ohio, 

Awards:  This  is  the  1 0th  year  of  the  Chris 
Statuette  Awards,  presented  to  the  outstanding 
films  in  each  category.  Films  receiving  the 
Chris  Statuette  must  be  voted  "best  in  photog- 
raphy, story  value,  and  technical  aspects  of 
production."  Chris  Certificate  Awards  are 
given  to  motion  pictures  considered  "finalists" 
but  not  receiving  the  statuette  award. 

For  Entry  Blanks:  Write  to  Miss  Mary 
Rupc,  Film  Library,  Columbus  Public  Li- 
brary, 96  South  Grant  Avenue,  Columbus, 
Ohio  43215.  • 

■V-  The  Editors  of  Bi'siness  Screen  commend 
members  of  the  Academy  of  Motion  Picture 
Arts  and  Sciences  for  their  recognition  ex- 
tended to  factual  documentary  and  other  rele- 
vant short-subject  films  nominated  to  receive 
the  coveted  "Oscar"  award  of  this  professional 
organization  in  the  cinema  industry. 


FARM   FILM   FOUNDATION 
PROFESSIONAL   IMPROVEMENT   AWARDS 

Awards:  For  the  13th  consecutive  year,  an 
inscribed  certificate  and  S500.00  will  be  given 
to  an  active  member  of  the  American  Asso- 
ciation of  Agricultural  College  Editors,  who 
is  selected  by  a  committee  of  three  Judges  as 
having  made,  through  work  in  motion  picture 
production,  the  most  outstanding  contribution 
to  the  advancement  of  agriculture,  home  eco- 
nomics, rural-urban  relations,  and  the  public 
interest  during  the  past  two  years.  Honorable 
Mention  Awards  of  S50.00  each  may  also  be 
given  at  the  discretion  of  the  judges. 

PRESENTATior>i:  The  Awards  will  be  presented 
at  a  dinner  co-sponsored  by  the  Farm  Founda- 
tion and  the  Foundation  for  American  Agri- 
culture at  the  annual  meeting  of  the  American 
Association  of  Agricultural  College  Editors 
scheduled  for  July  10.  1967  at  The  Univer- 
sity of  Nebraska,  Lincoln,  Nebraska. 

Elicihility:  Any  active  member  of  AAACE 
engaged  in  some  phase  of  motion  picture  pro- 
duction is  eligible  to  apply  for  the  Award.     • 


FREEDOMS  FOUNDATION   AWARDS 

Sponsored  by  the  Freedoms  Foundation 
Valley  Forge,  Pennsylvania 
Closing  Date  for  Entries:  November  1,  1967. 
Categories:    Consideration    is    given    to    all 
films  produced  or  released  during  1967,  which 
are  aimed  at  building  a  better  understanding 
of  the  American  Way  of  Life. 

Awards:  A  distinguished  jury  of  State  Su- 
preme Court  jurists  and  other  eminent  citizens 
selects  one  film  for  the  top  award  and  approxi- 
mately 10  others  for  the  George  Washington 
Honor  Medal  recognition.  Awards  will  be  an- 
nounced at  Valley  Forge  on  February  22, 
1968. 

To  Nominate:  Nomination  forms  are  avail- 
able from  the  Freedoms  Foundation,  Valley 
Forge,  Pennsylvania.  • 


ANNUAL   INDUSTRY   FILM   PRODUCERS 

ASSOCIATION   AWARDS 

IFPA  Conference-June  1,  2,  and  3,  1967 
Mlromar  Hotel,  Santo  Monica,  California 

Annual  Awards  Competition  in  recogni- 
tion of  outstanding  factual  films.  The  purpose 
of  the  IFP.A  awards  is  to  stimulate  constant 
improvement  in  the  quality  of  documentary, 
public  relations  and  educational  films,  and 
their  effective  utilization  by  industry,  business, 
education  and  government. 

Categories:  Information-Education,  Busi- 
ness-Sales Presentation-Public  Relations,  and 
Films  Produced  Specifically  for  Internal  Use. 

Entry  Information:  .Any  film  produced  by 
or  commissioned  by  an  IFPA  .Active  Member 
during  the  calendar  year  1966.  or  any  such 
film  completed  for  relea.se  during  the  calendar 
year  1966  is  eligible.  Films  completed  earlier. 


17th    PRODUCTION    REVIEW 


23 


At  the  next 

film  festival, 

drop  the  name 

of 


and  see  what  happens 

n 


Unless  you  happen  to  be 
talking  to  someone  from: 

A.T.&T. 

HAMILTON  WATCH 

FOOTE  MINERAL 

NVF  COMPANY 

JARRELL-ASH 

KEUFFEL  &  ESSER 

DRESSER  INDUSTRIES 

READING  RAILROAD 

LANCASTER  RED  FEATHER 


AWARDS  FOR  BUSINESS  FILMS 


MUTSCHMANN  FILMS 

I  BOX  398,  PAOLI,  PA.  19301 
AREA  CODE  215  647-2260 


INDUSTRY  FILM  PRODUCERS  AWARDS: 

under  government  security  classification,  but 
declassified  during  1966,  are  also  eligible  for 
submission.  More  than  one  film  may  be  sub- 
milted  by  the  same  member  or  organization. 
Entry  deadline  is  March,  1967.  Entry  fee  per 
film  is  $15.  For  additional  information  write 
to:  Film  Competitions  Chairman,  Industry 
Film  Producers  Association,  Inc.,  P.O.  Box 
1470,   Hollywood,  Calif.   90028.  » 

1967  INTERNATIONAL  MANAGEMENT  FILM 
AWARD   COMPETITION 

Sponsored  by 

The  Soc'ety  for  Advancement  of  Management, 

Inc. 

Finalist  Judging— New  York  City 

October  16-20,  1967 

Categories:  "Community  Service"  in  nature, 
stressing  a  management  interest  or  idea,  rather 
than  a  specific  skill;  Management  Techniques 
that  stress  methods  of  developing  managers 
and  increasing  management  efficiency;  Func- 
tional Management  Organization  in  a  specific 
area  of  a  company  or  organization,  including 
non-profit  organizations;  Technical  Films  deal- 
ing in  education  in  highly  technical  areas 
rather  than  teaching  new  information. 

Entries:  Must  be  16mm  Motion  Picture  films 
with  Sound,  either  in  color  or  b/w.  The  Pro- 
duction  Release  Date  must  be  from  July    1, 

1966  through  December  31,  1966.  Entries 
accepted  until  September  15,  1967.  Films 
judged  by  professional  executives  in  Manage- 
ment Development,  Business,  and  the  Film 
Industry.  For  full  information  write  to:  An- 
thony G.  Toran,  Administrative  Manager, 
S.A.M.,  16  West  40th  St.,  N.Y.,  N.Y.   10018. 

Awards:  Bronze  Plaques  presented  to  grand 
prize  winner,  and  winners  in  each  category 
at  an  awards  banquet. 

THE  25TH  ANNUAL  NATIONAL 

SAFETY   FILM  CONTEST 

Sponsored  by  the  National  Committee 
on  Films  for  Safety 

Eligible  Films:  All  motion  pictures  and 
sound  slidefilms  produced  or  released  during 

1967  whose  primary  objectives  are  safety  or 
which  have  important  accident  prevention  se- 
quences. Contest  entry  deadline  will  be  Feb- 
ruary 20,  1968. 

Categories:  Motion  pictures,  non-theatrical 
(16mm)  in  each  of  four  fields:  1.  Occupation- 
al. 2.  Home.  3.  Traffic  and  transportation.  4. 
General.  Sound  slidefilms  are  judged  separate- 
ly, as  arc  television  and  theatrical  subjects,  TV 
shorts  and  spots. 

Awards:  Bronze  Plaques  will  be  awarded  to 
top  winners  in  each  of  the  various  areas  of 
safety.  Award  of  Merit  Certificates  will  be  giv- 
en to  other  films  for  special  reasons  of  subject 
treatment,  production  excellence  and 'or  un- 
usual contribution  to  safety.  At  the  discretion 


THE   NATIONAL   SAFETY   FILM  CONTEST; 
of  the  judges,  awards  may  be  given  separately 
for  "instruction-teaching"  and  for  "inspiration- 
al" purpose  films. 

Presentations:  Films  winning  the  Bronze 
Plaque  will  be  shown  in  October  during  the 
National  Safety  Congress  and  Exposition  in 
Chicago,  111.  Plaques  will  be  presented  at  that 
time  to  representatives  of  sponsors  of  these 
films  by  the  Committee's  chairman.  Certifi- 
cate of  Merit  winners  will  receive  their  awards 
after  the  final  judging  which  is  in  April.  All 
winners  will  be  notified  immediately  after  the 
judging. 

Information  on  Awards  Programs:  Write 
to  William  Englander,  Secretary,  National 
Committee  on  Films  for  Safety,  425  North 
Michigan  Avenue,  Chicago,  Illinois  60611.     • 

14TH   ANNUAL  "DAY   OF  VISUALS" 

Sponsored   by  the 
Notional   Visual   Presentation  Assn. 

New  York,  New  York-June  1-2,  1967 
•  The  14th  Annual  "Day  of  Visuals"  Awards 
Competition  will  be  held  June  1-2,  1967,  at 
the  Statler  HUton,  New  York,  N.  Y.  The  events 
are  open  to  both  members  and  non-members, 
producers  and  non-producers. 

The  program  includes  two  days  of  seminars, 
a  luncheon  program  and  the  annual  Awards 
Banquet.  Winners  will  receive  their  awards  at 
the  Banquet  June  1 . 

Program  chairman  is  Albert  Jacoby  (The 
Sperry  and  Hutchinson  Co.).  Awards'  co- 
chairmen  are  F.  P.  Weldon  and  Joseph  Elkins. 

For  information:  Write  "Day  of  Visuals" 
Chairman,  National  Visual  Presentation  Asso- 
ciation, 333  North  Michigan  Ave.,  Chicago, 
Illinois  60601.  • 


THE   EIGHTH   ANNUAL 
WESTERN   HERITAGE  AWARDS 

Oklohomo  City— January  1968 

Sponsored  by  The  Notional  Cowboy  Hall  ot  Fame 

and  Western  Heritage  Center 
Categories:  Dedicated  to  honoring  motion 
pictures,  television  programs,  books,  poetry, 
articles  and  musical  compositions  for  their 
accurate  portrayal  of  the  West,  the  Awards 
hope  to  bring  about  a  desire  to  create  a  great- 
er appreciation  and  a  better  understanding 
of  our  nation's  Western  heritage. 
Entry  Information:  Application  blanks  can 
be  obtained  from  the  Public  Relations  Depart- 
ment at  the  National  Cowboy  Hall  of  Fame. 
1700  N.  E.  63rd  Street,  Oklahoma  City,  Okla. 
Phone:   (405)  GR  8-1811.  • 


Editor's  Note:  Film  awards'  programs  re- 
viewed in  the  preceding  columns  have  all  been 
sponsored  by  recognized  national  or  profes- 
sional groups  concerned  with  audiovisual  me- 
dia; other  awards  programs,  initiated  by  indi- 
viduals or  corporate  entities,  but  not  identified 
with  such  groups,  are  reported  on  other  pages. 


24 


BUSINESS    SCREEN   •    1967 


r 


Capital 
is  in 


motion 


A  COMPLETE  COLOR 
MOTION  PICTURE  LABORATORY 


FILM   LABORATORIES,   INCORPORATED 

470  E  STREET  S  W  ,  WASHINGTON.  D  C    20024  •  347-1717 
1998  N  E    150TH  STREET.  NORTH  MIAMI.  FLORIDA.  33)61  •  949-3242 


INTERNATIONAL  AWARD  COMPETITION 


CINE 
THE  COUNCIL  ON   INTERNATIONAL 
NONTHEATRICAL  EVENTS 
Office:  1507  M  St.,  N.W..  Suite  807,  Wash- 
ington. D.C.  Mailing  address:    1201    16th  St., 
NAV.,  Washington,  D.C.  20036.  Phone:  (202) 
265-1136     James  H.  Culver,  Managing  Di- 
rector. 

Officers  1966-67:  President,  Alden  H.  Liv- 
ingston (E.  I.  DuPont  de  Nemours  &  Co.); 
Vice  Presidenis,  Charles  Dana  Bennett  (Farm 
Fihii  Foundation)..  Ralph  P.  Creer  (Ameri- 
can Medical  Assn. ).  John  Flory  (Eastman  Ko- 
dak Co.),  Thomas  W.  Hope  (Eastman  Kodak 
Co.),  Dr.  Anna  L.  Hyer  (National  Education 
Assn.h  J.  Edward  Oglesby  (Virginia  Dept.  of 
Education),  Reid  H.  Ray  (Reid  H.  Ray  Film 
Industries,  Inc.),  Willard  Webb  (Retired); 
Treasurer  and  Managing  Director,  James  H. 
Culver  (Retired);  Secretary,  Peter  Cott  (Na- 
tional Academy  of  Television  Arts  and  Sci- 
ences); Coordinating  Director.  Dr.  Harold  E. 
Wigren  ( National  Education  Assn. ) ;  Past 
President.  Willis  H.  Pratt,  Jr.  (American  Tel- 
ephone &  Telegraph) . 

Other  Directors:  Newman  Bumstead  (Na- 
tional Geographic  Society);  Eyre  Branch  (Noel 
Enterprises);  Alfred  E.  Bruch  (Capital  Film 
Laboratories,  Inc.);  Ott  H.  Coelln  (Business 
Screen  Magazine);  William  J.  Connelly  (Union 


Carbide  Corp.);  J.  Walter  Evans  (Retired); 
Emily  S.  Jones  (Educational  Film  Library 
Assn.);  Stanley  Mcintosh  (Teaching  Film 
Custodians,  Inc.);  Daryl  1.  Miller  (Ameri- 
can Dental  Assn.);  Rev.  Michael  Mullen  (St. 
John's  University);  Rev.  David  O.  Poindcxter 
(National  Council  of  Churches  of  Christ); 
Frank  S.  Rolhns  (E.R.  Squibb  &  Sons);  Dr. 
Randall  M.  Whalcy  (University  of  Missouri 
at  Kansas  City);  Dr.  Don  G.  Williams  (Uni- 
versity of  Missouri  at  Kansas  City). 
Committee  Chairmen:  Reid  H.  Ray,  Awards 
and  E.xliibilion:  Willard  Webb,  Editorial  & 
Publications:  Charles  Dana  Bennett.  Finance: 
Thomas  W.  Hope,  Injormalion  &  Publicity:  Dr. 
Don  G.  Williams,  Nominating:  Charles  Dana 
Bennett,  Patrons:  J.  Walter  Evans,  Road  5/ioir,- 
J.  Edward  Oglesby  Selection  &  Review:  CINE- 
NAM,  Eyre  Branch. 

Purpose:  CINE  is  a  voluntary,  non-profit  or- 
ganization established  to  coordinate  the  se- 
lection of  U.S.  non-theatrical,  short  subject, 
and  television  documentary  motion  pictures 
(including  government  films)  for  submission 
to  overseas  film  festivals.  CINE  is  supported 
by  interested  patrons  (associate,  profession- 
al, and  sustaining). 

Festival  Activity — 1967:  Selection  of  non- 
theatrical  films  will  this  year  be  made  for  en- 
try to  the  following  festivals  —  Anzaas  (Aus- 
tralia &  New  Zealand);  Adelaide  (Australia); 
Acapulco     (Mexico);     Antwerp     (Holland); 


Barcelona  (Spain);  Belgrade  (Yugoslavia); 
Bergamo  (Italy);  Berlin  (Germany);  Bilboa 
(Spain);  Brussels  (Belgium);  Budapest  (Hun- 
gary); Buenos  Aires  (Argentina);  Cairo  (L. 
A.R. );  Cannes  (France);  Cordoba  (Spain): 
Cordoba  (Argentina);  Cork  (Ireland);  Cor- 
tina (Italy);  Cracow  (Poland);  Deauville 
France);  Edinburgh  (Scotland);  Florence 
(Italy);  Guadalajara  (Mexico);  Johannesburg 
(South  Africa);  La  Plata  (Argentina);  Le 
Palma  (Brazil);  Locarno  (Switzerland);  Lon- 
don (England);  Knokke  Le  Zoute  (Belgium): 
Mamaia  (Rumania);  Mannheim  (Germany): 
Melbourne  (Australia);  Milan  (Italy);  Mon- 
tevideo (Uruguay);  Montreal  (Canada); 
Obcrhausen  (Germany);  Ottawa  (Canada): 
Padua  (Italy);  Rio  dc  Janeiro  (Brazil);  Rome 
(Italy);  Salerno  (Italy);  Siena  (Italy);  Sydney 
(Australia);  Teheran  (Iran)  Toronto  (Can- 
ada); Tours  (France);  Trenlo  (Italy);  Tunis 
(Tunisia);  Valladolid  (Spain);  Vancouver 
(Canada);  Venice  (Italy).  • 

THE   19TH   CANADIAN   FILM   AWARDS 

Sponsored  Jointly  by 
The   Canadian    Association    for   Adult    Education, 
The  Canadian  Film  Institute  and 
The  Canada  Foundation 
Management  Committee:   Consists  of  rep- 
resentatives from  each  of  the  sponsoring  or- 
ganizations  plus   technical    advisers,   who   are 
associated   with   the   film   making   industry   in 
Canada.  Roy  Little.  Secretary.  Canadian  Film 
Awards.    1762    Carling   Avenue.   Ottawa    13. 
Ontario.        (Concluded  on  following  page  30) 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


a^^ 


'oM^ 


American  Telephone  &  Telegraph  Company 

Dun  &  Bra(dstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div,  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING,  SALES  PROMOTION  AND  PUBLIC  RELATIONS 
WITH   MOTION   PICTURES,  SLIDEFILMS,    RECORDINGS    AND   SUPPLEMENTARY   AIDS. 

ELEVEN   EAST   FORTY-FOURTH   STREET,    NEW  YORK,   N.Y.  10017  •   (212)    MU   2-445C 


26 


BUSINESS    SCREEN   •    1967 


Your 

"stand-in" 

at  Kodak 


Misname  is  Earl  Kage.  Hehasjustabout 
as  many  cameras  and  lights  to  work 
with  as  you  do.  As  much  studio  space. 
As  many  headaches— maybe  more.  On 
top  of  his  own,  we  give  him  our  very 
special  R&D  problems.  He  accepts 
them  — and  a  bottle  of  aspirin  — cheer- 
fully, then  asks  what  our  research  sci- 
entists are  looking  for  in  a  film  that,  as 
yet,  has  only  a  code  name  Now  he  goes 
into  production:  a  modest  epic,  usually, 


involving  no  more  complicated  a  plot 
than  "pretty  girl  reclines  on  sofa  and 
smiles  on  signal." 

Based  on  Earl  Kage's  contribution, 
the  film  may  t>e  made  faster  or  slower, 
the  dyes  and  couplers  altered,  the  proc- 
ess varied.  Naturally,  he  reshoots  with 
the  improved  emulsion,  either  in  the 
studio  or  on  location,  or  both.  By  the 
time  you  use  our  product,  you  can  be 
sure  it's  been  perfected  and  thoroughly 


put  to  the  test.  Obviously,  we  find  It  ex- 
tremely helpful  to  have  a  working  cine- 
matographer  around  the  shop. 

Kodak  knows  where  thecinematogra- 
pher's  needsare.  Wherever  possible,  we 
put  ourselves  in  your  place.  And  we  have 
a  direct  line  to  you  through  our  motion 
picture  engineers  in  the  offices  listed 
below.  We  think  this  gives  us  a  sound 
business  relationship:  professionals 
working  with  professionals. 
EASTMAN  KODAK  COMPANY 


ATLANT*   S3IS  P«ockir««  Induiitlol  Blvd..  0«int>lM,  30005.  «M— Gl  7-SMi    CHICAGO    1901  W«tl  ;>d  Si..  Oct  Broot.  taS13,  11?— &S40nO, 

OAlLASi  6300  C>daf  Snlitoi  Bd  .  7S35.  2lt— FL  \-171\,     HOllVWOOD:  iJM  Sonlo  Monico  eixt  .  90036.  211— <«44III| 

NEW  VOB(.  200  Poik  An..  10017.  212-MU  7-70601    SAN  FBANCISCOi  J25l>  Von  N«t  A.*..  94119.  4IS-77»4aU 


17lh    PRODUCTION    RFVIEW 


27 


Adjustable  finder 

Finder  diopeter  adjustment 

Eyepiece  with  auto-closure 
mechanism  and  snap-on 
eye  cup 

Camera  cover  lock 

Camera  cover 

60  cycle  sync  pulse  outlet 

Start  mark,  running,  and 
scene  marker  lamps 

BL-400  ft.  magazine  with 
hinged  cover 

Magazine  cover  lock  and 
safety  latch 

Magazine  retaining  lock 


any  way  you  look  at  it. . . 


ARRIFLEXIBbl 

the  one  right  camera  for 
16mm  location  sync-sound 


1 7.  Professional  footage 
counter 

18.  Professional  tachometer, 
calibrated  m  fps 

19.  Knurled,  spring-loaded 

take-up  knobs 

20.  Magazine  mechanism 
coverptate 

21.  Camera  inching  knob 

22.  Main  slop-start  switch 

23.  Anatomical  hand  grip 

24.  Main  drive  motor  assembly 

25.  Recessed  forward-reverse 
switch 

26.  Footage  counter  reset 
button 

27.  Mam  power  cable 


All  specifications  subject  to  change  without  notice. 


28 


BUSINESS    SCREEN   •    1967 


when  you 
must  be 
really  sure .  -  - 


ARRIFLEX  16bl 

has  what  It  takes  I 


RUGGED  RELIABILITY  it  takes  more  ttian  fancifully  fabricated 
metal  and  glass  to  give  a  camera  ttie  rugged  reliability  that's  a  must  for  the 
professional  cameraman.  That's  why  the  Arriflex  15BL  was  designed  from 
the  start  for  heavy-duty  location  filming — with  ruggedness  and  reliability 
built-in. 

Arriflex  16BL's  sure  reliability  is  centered  on  the  famous  Arri  mirror- 
shutter/registration-movement — famous  for  proven  performance  in  millions 
upon  millions  of  film  footage.  Another  major  contributor  to  the  16BL's 
reputation  for  dependability  is  the  Arri  Quick-Change  magazine  system — the 
system  that  masters  the  toughest  location  assignments  because  its  design 
makes  no  compromise  with  reliability.  It  places  the  entire  film  gate — rear 
pressure  pad  and  all— protecti»ely  in  the  camera  head.  There  it  serves  to 
locate  the  film  precisely  and  unfailingly  in  the  focal  plane — safe  from 
bumps,  nicks,  scratches  and  deformation,  Arriflex  16BL's  has-what-it-takes 
features  include  an  fps  tachometer  and  digital  footage  counter  for  verified 
visual  proof  of  camera  speed  and  expended  film  footage— indications  that 
can  mean  the  difference  between  film  in  the  "can"  or  film  in  the  trash  box. 

VlKoAMLIIT  And  it  takes  more  than  a  "Johnny-One-Note"  filming 
tool  to  assure  the  hardworking  filmmaker  of  a  full  and  profitable  return  on 
his  investment.  It  takes  a  truly  versatile  camera  to  handle  a  broad  scope  of 
assignments.  That's  why  the  Arriflex  16BL  was  designed  with  its  classical 
configuration — the  right  configuration  for  every  filming  technique— tradi- 
tional or  verite. 

The  16BL's  versatility  extends  to  its  sound  system  in  full  measure — DOUBLE 
SYSTEM  or  SINGLE  SYSTEM,  either  or  both— it's  sound  convertible  on  the 
spot  by  simply  adding  or  removing  the  Arri  Recording  Module.  The  Arriflex 
16BL  is  the  choice  of  professional  filmmakers  because  it  is  the  most 
rugged,  reliable  and  versatile  sync  sound  location  camera  in  the  industry. 


Write  Oept.  BS  for 
ARRIFLEX  16BL 

10  page  brochure 


iuatrat«4: 

rl  16IL  with  ■lii«l«- 

1  r«cordtQ«  M»llll«t. 


ARRIFLEX  CORPORATION  OF  AMERICA     ■     P.O.  BOX  1050.  WOODSIOE.  N.  Y.  11377 


17th    PRODlfTinS     R^VI^\^ 


M 


JUST  IN  CASE  YOU  MISSED  OUR  LATEST  PRE- 
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A  SPECIAL  PRIVATE  SCREENING  FOR  YOU  OF 
THE  SHOWS  WE'VE  RECENTLY  PRODUCED 
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•     AMERICAN   INSTITUTE  OF  BANKING     •    ACME 
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(CONTINUED   IROM   THE    PRECEDING   PAGE   2b) 

Categories;  Awards  are  given  for  films  in 
categories.  Films  released  during  1966  by 
Canadian  Film  producers  are  eligible  for 
awards.  • 

THE   14TH   INTERNATIONAl 
ADVERTISING   FILM   FESTIVAL 

Cannes,  France— June  19-24,  1967 

Sponsored  by  the  Screen  Advertising 

World  Association  Ltd. 

Management:  The  Executive  Council  of 
S.A.W.A.  is  fully  responsible  for  all  policy 
matters  in  relation  to  the  Organization  of  the 
Festival.  All  inquiries  should  be  made  to  the 
Festival  Director;  Mr.  B.  H.  Annett,  Head 
Office,  International  Advertising  Film  Festival, 
35  Piccadilly,  London.  W.I..  England.  Phone: 
REGent  7621/2. 

Entry  Dates;  Books  of  Entry  Forms  will 
be  issued  from  Head  Office  during  March  and 
completed  Entry  Forms  must  be  returned  by 
the  22nd  April:  latest  date  for  delivery  of  films 
to  Cannes,  20th  May.  Information  in  the 
United  States:  Movierecord,  Inc.,  845  Third 
Ave.,  New  York,  N.Y.  10022. 

Categories;  For  the  first  time  films  will  be 
judged  by  product  categories.  There  will  be  17 
individual  categories  in  each  of  the  two  groups 
—  Cinema  and  Television  and  details  of  each 
category  are  included  in  the  film  entry  books 
together  with  the  regulations  governing  the 
entry  of  films. 

Juries:  Two  international  juries,  one  for  the 
Cinema  and  the  other  for  the  Television  group, 
will  be  selected  to  judge  all  the  entries.  • 

THE  EIGHTH  ANNUAL  AMERICAN 
TV   COMMERCIALS   FESTIVAL 

New  York  City-May   12,   1967 
Chicago,  Toronto,   Dallas,  Los  Angeles 
Atlanta  and   Boston— May  &  June.   1967 
Eligibility;  Open  to  commercials  telecast  in 
the  U.S.  and  Canada  for  the  first  time  during 
1966.  No  limit  on  entries  from  sponsors,  agen- 
cies, station  or  production  companies. 
Categories:  Forty  product  classifications  plus 
one   category   for  Classics,   which   must   have 
been  first  telecast  more  than  five  years  ago. 
A  special   International  category  this  year  is 
open  to  entries  from  all  other  countries.  Dead- 
line was  February  15. 

Judging:  By  ten  Regional  Councils  of  prom- 
inent advertising  executives,  headed  in  1967 
by  George  H.  Gribbin,  former  chairman  of  and 
now  consultant  to  Young  &  Rubicam,  Inc. 
Criteria:  Outstanding  commercials  .  .  .  based 
on  strength  of  the  sales  message,  visual  and 
aural  appeal  and  all-over  technical  skill. 
Awards:  A  golden  "CLIO"  statuette  to  each 
Best  of  Product  Category  and  Special  Citation 
winner.  Certificates  to  Runners-Up  and  150 
Finalists. 

Information:  16mm  reel  of  winners  is  avail- 
able from  Wallace  A.  Ross,  Director,  Ameri- 
can TV  Commercials  Festival,  6  West  57th 
Street,  New  York,  New  York  10019.  Phone; 
(212)    LT    1-7060.  • 


30 


BUSINESS   SCREEN   •    1967 


When... 


Xerox  Corporation  and  Marine 
Midland  Trust  Company  and  West- 
wood  Pharmaceuticals  and  Ford 
Motor  Company  and  United  States 
Steel  Corporation  and  New  York 
Telephone  Company  and  Stackpole 
Carbon  Company  and  J.  H.  Williams 
Company  and  General  Electric 
Company  and  Birge  Company  and 
Gleason   Works   and   St.    Lawrence 


Seaway  Development  Corporation 
and  Sylvania  Electric  Products  and 
American  Management  Association 
and  Cornell  Aeronautical  Laboratory 
and  Ohio  Bell  Telephone  Company 
and  Trojan  Division  of  Eaton  Yale  & 
Towne  and  Port  of  Cleveland  and 
International  Breweries,  Inc.,  and 
Kendall  Refining  Company  and  Bell 
Aerosystems,  a  Textron  Company, 


and  the  Linde  Division  of  Union  Car- 
bide Corporation  and  National 
Business  Forrrrs  Association  and 
Corning  Glass  Works  and  Warner 
Electric  Brake  and  Clutch  Company 
and  Ounlop  Tire  &  Rubber  Company 
and  National  Gypsum  Company 
and  Rochester  Gas  &  Electric 
Corporation  and  Crouse-Hinds 
Company  .  .  . 


and  dozens  of  others  choose  a  film  producer  to  create  rriotion  pictures  for 
business  and  television  there  should  be  some  reasons. 

There  are.  We  think  integrity,  creativity,  technical  brilliance  and  patient 
attention  to  detail... 

These  companies  have  chosen  Holland-Wegman  in  recent  months.  We  would 
be  delighted  to  talk  with  you  about  your  communications  needs  and  to  give 
you  some  honest  answers. 


[Ul 

n 


m 


^^Tv^ 


HOLLAND-WEGMAN  PRODUCTIONS,   INC. 

207  Delaware  Avenue,  Buffalo,  New  York  14202 
C716)  853-7411 


17th    I'ROni'CriON    RF.VIEW 


31 


Ci\ic  and  National 
Film  Counc  il  Groups 


CHICAGO  FILM  COUNCIL,  INC. 
Office:  5400  N.  St.  Louis,  Chicago.  Illinois. 
60625.  Phone:  583-5000.  Mr.  Seipp. 
Officers:  Roben  Seipp  (WTTW-TV).  Presi- 
ilent:  Jerry  Curto.  Jr.  (Santa  Fe  Railroad). 
Vice  President:  Phil  Tobin  (Contemporary 
Films,  Inc.).  Treasurer:  Frank  Bronwell  (Chi- 
cago Cinema  Club).  Program  Chairmatv. 
Gloria  Janis  (Argonne  National  Laboratory). 
Secretary. 

Directors:  Dr.  Philip  Lewis  (Chicago  Board 
of  Education):  Darryl  Miller  (Am.  Dental 
Assn.);  Richard  Edmundson  (Illinois  Public 
Aid  Commission);  William  Kruse  (Audio- 
Visual  Media.  Inc.);  John  Colburn  (John  Col- 
burn  Assoc. ) :  Bernard  Mack  ( Filmack  Stu- 
dios); Donald  Buck  (Coronet  Films);  Esther 
Altschul  (Journal  Films.  Inc.);  Robert  Koni- 
kow  ( Advertising  &  Sales  Promotion ) ;  Robert 
Doyle  (U.  S.  Steel  Corp.);  George  Tressel 
(Argonne  National  Lab.);  Jack  Lusk  (Modem 
Talking  Picture  Service). 

Purpose:  The  purpose  of  the  Council  is  to 
promote,  improve,  and  extend  the  use  of  films 
and  other  audio  visual  materials  for  commer- 
cial, informational,  cultural,  and  socially  con- 
structive purposes,  and  to  seek  progressive 
methods  of  film  production,  distribution  and 
effective  use  of  the  film  medium.  • 


THE    FILM   COUNCIL   OF 
GREATER   COLUMBUS 

Offic!  s:  Center  of  Science  and  Industry.  280 
E.  Broad  Street.  Columbus.  Ohio  43215.  and 
Film  Dept..  Columbus  Public  Library,  96  So. 
Grant  Avenue,  Columbus.  Ohio  432  1  5. 
Officers:  Dr.  D.  F.  Prugh  (Director,  Frank- 
lin County  Historical  Society),  President; 
Galvy  Gordon  ( Public  Relations  Dir.,  Colum- 
bus Public  Library ) ,  Executive  Vice-President; 
Mary  A.  Rupe  (Film  Librarian,  Columbus 
Public  Library),  Secretary-Treasurer. 
Trustees:  G.  Roger  Cahaney  (Executive 
Vice  President,  Sterling  Movies  U.S.A.);  Dr. 
Edgar  Dale  (Research  Associate  of  the  Bu- 
reau of  Education,  Ohio  State  LIniversity ) ; 
Carl  M.  Lenz,  (President.  Modern  Talking 
Picture  Service);  Dr.  Robert  M.  Wagner  (Di- 
rector of  Motion  Picture  Division,  Ohio  State 
LIniversity ) ;  Charles  W.  Vaughn  ( Director  of 
Communications  Arts  Department.  Xavier 
University). 

Purpose:  To  promote  a  greater  interest  in  the 
production  and  use  of  films  by  schools  and 
universities,  public  service  organizations,  civic 
groups,  and  business  firms  and  industries.  The 
use  of  films  by  these  organizations  in  the  Co- 
lumbus   area   and   the   state    is    also   stressed. 

1967  Activities:  The  15th  Annual  Columbus 
Film  Festival  will  take  place  October  6  and 
8,  1967.  This  year's  Chris  Award  banquet  will 
be  held  at  the  Fort  Hayes  Hotel  on  Friday 
evening,  October  6.  Cocktail  hour  and  dinner 
are  $10.00  per  person,  by  reservation.  • 


THE  CANADIAN  FILM  INSTITUTE 
National  Office:  1762  Carling  Avenue,  Ot- 
tawa 13,  Ontario,  Canada. 
Officers:  His  Excellency  Major-General 
Georges  P.  Vanier,  DSO,  MC,  CD,  Governor- 
General  of  Canada,  Honorary  President;  Jean 
Clavel,  President:  A.  L.  Hepworth,  Vice-Presi- 
dent: Andre  Saumier,  Vice  President:  Gordon 
Noble,  Honorary  Treasurer;  Roy  Little,  Execu- 
tive Director. 

Divisions:  Canadian  Film  Archives,  Canadian 
Federation  of  Film  Societies,  Scientific  Film 
Division,  Business  Film  Service. 
Purpose:  To  bring  together  Canada's  educa- 
tional, scientific,  cultural  and  community  in- 
terest in  the  field  of  documentary  films  and 
to  encourage  and  promote  the  study,  apprecia- 
tion and  use  of  motion  pictures  and  television 
as  educational  and  cultural  factors. 
Activities:  Distribution — National  Film  Li- 
brary (8,000  titles  in  32  special  collections); 
National  Science  Film  Library  established 
June,  1962,  Peter  Morris,  Director;  Importa- 
tion of  films  from  other  countries;  Information 
Service;  Preservation  of  films  of  historical 
interest;  Distribution  of  sponsored  films;  Cana- 
dian Film  Awards;  Special  services  in  the  fields 
of  business  films,  scientific  films,  films  on  art, 
medical  films,  etc. 

Publications:     Catalogues,     Special    Subject 
Listings,  Information  Sheets. 
Committees:  Canadian  Film  Awards,  Cana- 
dian  Film   Archives,   Canadian   Labour   Film 
Committee  and  the  Children's  Film  Centre.      • 


For  very  wide,  powerful  fill  light  ap- 
plications in  motion  pictures  and  tele- 
vision. Use  long-life  3200°K  quartz- 
iodine  lamps  on  120  or  230  volts  AC 
or  DC.    Ideal   for   color  work  where 


constant  color  temperature  is  re- 
quired. Singles,  variable  focus  and 
fixed,  and  fixed  focus  doubles  (illus- 
trated). "TV"  models  available  for 
television  studio  installations. 


Colorlran  meets  every  lighting  challenge  .  .  .  with 
Academy     Award    Winning     Ouarfz-ZocJine    lights. 


(213)  843-1200 

1015  Chestnut  Street.  Burbank,  California 


A  BERHtV  PHOTO  COMPANY 


32 


BUSINESS    SCREEN   •    1967 


Even  Bad  News  Looks  Good  on  DuPont 


When  the  pressure's  on,  Du  Pont  films  have  the 
speed  and  latitude  to  deliver  a  quality  picture. 

Type  932,  the  fastest  reversal  film  around,  has 
a  standard  daylight  ASA  of  320  but  pushes  to  1250 
with  little  loss  in  picture  quality. 

If  you  prefer  to  shoot  negative,  Du  Pont  Type  937 
gives  you  fine  grain  precision  with  wide  latitude. 
Its  nominal  speed  is  250,  and  pushes  to  double 
that  in  a  crisis. 

DuPont  news  films  have  lubricated  emulsions. 


They  travel  through  your  film  gate  smoothly  in  cold 
or  hot  weather. 

Next  time  you  run  into  shooting  conditions  that 
are  bad  news  from  the  start,  p„o,o 

count  on  Du  Pont  for  products 

a  picture  that  looks  good.         department 


I 


:iliNl; 


BETTER  THINGS  FOR  BEHER  IIVINC  .  .  .  THROUGH  CHEMISTRr 


17«h    PRODICTION    RKVIK.W 


33 


you  are  overpaying 

oil  your 
equipment  rentals 


CAMERA  SERVICE  CENkR 

J3.lWfST  WndSlHLll 
NEW  YORK  19.  N.  V. 


(unless  this  metal  name  plate  appears  \ 
on  your  rental  equipment!  J 


Sure,  today  all  major  rental  equipment  companies  are 
offering  you  highly  competitive  rates.  But  here's  the 
difference  —  and  it's  a  vital  difference.  You  knov\/  when 
you  rent  or  buy  from  CSC,  you  are  guaranteed  only  the 
finest  maintained  professional  motion  picture  equipment 
available.  We  don't  have  to  tell  you  vi/hat  equipment 
failure  can  mean  —  sometimes  thousands  of  dollars 


down  the  drain.  Why  take  chances  with  any  equipment 
but  CSC's,  which  is  maintained  according  to  factory 
specifications  by  the  highest  skilled  technicians  in  the 
field.  Think  it  over.  Are  you  overpaying  on  your  rental 
rates?  You  are,  if  you're  not  renting  from  CSC. 

Play  it  safe  —  consult  us  on  your  next  assignment. 
write  for  a  trve  copg  ot  our  rental  rate  U»t! 


SMPTE)        camera  service  center,  inc. 

|El'iSn|    O  ^^^  sales    affiliate    •    CAMERA     SALES     CENTER     CORPORATION 

;....„.    ^^^^"333   WEST    52nd   STREET  •  NEW    YORK    10019   •    212    PL    70906 


Hold  7th  International  Film 
and  TV  Festival  Oct.  19-20 

-ft-  The  7lh  International  Film 
and  TV  Festival  of  New  York, 
organized  by  Industrial  Ex- 
hibitions. Inc..  will  be  held  on 
October  19-20  in  New  York 
City.  According  to  Herbert 
Rosen,  president  of  the  spon- 
soring organization,  this  years 
discussion  and  awards  pro- 
gram will  be  broader  in  scope 
News  of  the  program  and  ot 
arrangements,  judges,  etc.  are 
scheduled  to  appear  in  these 
pages  in  later  months.  For  ad- 
vance entry  details  and  exhibit 
arrangements,  etc.  contact  In- 
dustrial Exhibitions,  Inc.  at 
!  17  E.  45th  St..  New  York. 
*        *        * 

Department  of  Interior  to 
Release  "The  Last  Frontier" 

■i!^  A  new  color  documentar, 
motion  picture.  The  Lasi  I 
Frontier,  is  being  released  by 
the  U.  S.  Government  in  April. 
In  announcing  the  film.  Sec- 
retary of  the  Interior  Stew.;' 
L.  U'dall  said: 

"This  film  depicts  the  va-- 
ness  of  the  resources  —  lan^ 
water,  forest,  grasslands,  mi; 
erals.  wildlife,  recreation,  and 
open  space  —  of  the  remain- 
ing public  domain. 

-In  The  Last  Frontier,  v- 
see  what  has  happened  t  • 
earlier  frontiers  —  how  the\ 
have  disappeared  as  our  popu- 
lation grew.  Now.  the  public 
lands  of  the  west  and  Alaska 
remain  as  the  last  frontier  for 
national  expansion,  where  the 
public  has  a  choice  as  to  their 
eventual  use." 

The  28-minute  film  was 
produced  for  the  Department's 
bureau  of  land  management 
by  Larry  Madison  Produc- 
tions. It  tells  the  storv-  of  4^ 
million  acres  of  land  mana;c. 
by  that  bureau.  Madison  w.is 
the  producer  of  Wild  Rivers. 
also  produced  in  cooperation 
with  the  Interior  department 
and  co-sponsored  by  the 
Humble  Oil  &  Refining  Com- 
pany. It  is  being  widely  dis- 
tributed bv  Modern  TPS.  • 
*        *        * 

"Concrete"  Wins  Top  Prizo 
of  Industrial  Advertisers 

<^  The  Los  .Angeles  Chapter. 
Association  of  Industrial  Ad- 
vertisers, has  awarded  top 
honors  for  "the  best  industrial 
motion  picture"  to  Concrete. 
a  20-minute  color  film  prcv- 
ducers  for  Kaiser  Cement  and 
Gypsum  Corporation  by  Eraser 
Productions.  San  Francisco.  •'. 


34 


BUSINESS   SCREEN 


1967 


notwhattheyare- 

but  what  they  do! 


Motion  Pictures  and  Filmstrips — 
communicate  better  than  any  other  media. 
When  produced  by  Audio  Visual  Communication 
specialists,  they  give  keener  insight,  better 
understanding  and  stronger  motivation  to  the 
viewers! 


exclusive  with 


an  exclusive  method 

developed  by 
Rocket  Pictures,  Inc. 
for 
Audio  Visual  Communications. 

©1964  ROCKET  PICTURES,  INC. 


Rocket  Pictures  perfected  this  method  of  communication  and  calls  it: 


...the  surest  way  to  sell  a  product,  an  idea,  a  service,  a  viewpoint,  a  technique, 
motivate  your  salesmen  or  your  customer. 


.to 


AuViCation  is  available  to  you  right  now  — through  our  ready-made  programs  — or, 
we  can  custom-tailor  your  story  to  incorporate  AuViCation  and  assure  you  better 
communications. 

SEND  us  THE  COUPON  BELOW  INDICATING  YOUR  INTEREST. 


ROCKET  PICTURES,  INC.,  1150  W.  Olive  Ave.,  Burbank,  Calif.  91506 

Please  send  me  information  on  ready  made  programs  for  the  categories  indicated  below  and  how 
we  may  preview  them. 

Q  General  Sales  Training  Q  Life  insurance,  recruiting,  training  and  selling 

Q  Supervision  — Human  Relations      D  Casualty  &  Fire  Insurance  Training  C  Banking 

OR,  C  Call  me  to  discuss  the  possibility  of  a  custom  tailored  program. 


NAME 


_TrTLE_ 


_ZIP_ 


17lh    PRODUCTION    REVIEW 


35 


WeVe  passed  every  eye  test,  magna  cum  laude! 


Tsk.  Tsk.  Everybody's  staring  at  our  new  process!  Station  Engi- 
neers arc  goggle-eyed  about  the  high-level  of  color  fidelit\l  The 
critical-eyes  of  the  networks  are  pleased  by  our  broadcast  qualit\! 
Sharp-eyed  producers  are  raving  about  the  consistcnc\-  of 
our  quality!  Ad  agencies  do  a  double-take  when  we 
meet  every  deadline!  Millions  of  T\'  viewers  have 
their  eye  on  us  in  commercials  f(jr  Hamm's,  Birdseye, 
Goodvear,  Ford,  Plymouth,  T\\'A,  Winston.  Even 


ACME-GHROMA 


our  competitors  are  casting  envious  eyes!  Such  flattery    COLOR  filmtransfsrs 


could  go  to  our  heads;  but  wc  won't  let  it!  ^^'e're  too  busy  giving 
you  the  high-level  color  fidelity,  broadcast  quality,  sensible  prices, 
and  on-time  delivery  you  need!  If  you  believe  your  eyes,  try  us 
sometime  soon  — or  send  now  for  an  eye-pleasing  demonstration 
print!  ACME  Eilm  &  \'ideotape  Laboratories,  a  sub- 
sidiary of  Filmways  Inc.,  1161  North  HighlanJ 
Avenue,  Hollywood,  California  90038,  phone  (21  \) 
464-"4"l,  or  51  \\'cst  5 1st  Street  (Filmways  Inc.), 
New  York.  New  York  10036.  phone  (212)  581-9200. 


36 


BUSINESS   SCREEN   •    1967 


AUDIO   VISUAL  SERVICE   COMMITTEE 

OF   THE   ASSOCIATION    OF   NATIONAL 

ADVERTISERS,   INC. 

oh-ice:  155  K.  44th  St.,  New  York,  N.Y. 
111017. 

'  )i  MCI.RS:  Peter  \V.  Allport,  President:  Lowell 
'Kirov,    Senior    Vice-President:    Sidney    J. 
alins,  Administrative  Secretary,  Audio-Visual 
Service  Committee. 

.Vlt.MBERSHiP:  Chairman:  William  J.  Connelly 
(Union  Carbide  Corp.,  Plastics  Div. ):  Com- 
mittee Members:  Walter  A.  Burton  (Honey- 
well); Robert  O.  Dunn  (Ford  Motor  Co.); 
John  Flory  (  Eastman  Kodak  Co. ) ;  John  K. 
Ford  ( General  Motors  Corp. ) ;  Gerry  Germain 
(Metropolitan  Life  Insurance  Co.):  James  J. 
Graven  (Bell  &  Howell  Co.);  Jack  Hansen 
(Johnson  &  Johnson);  F.  Barry  Koss  (Wor- 
thington  Corp.);  Willis  H.  Pratt.  Jr.  (Amer- 
ican" Tel.  &  Tel.);  Frank  Rollins  (E.  R.  Squibb 
&  Sons  Div.  Olin  Mathieson  Chemical  Corp.); 
J.  L.  Siegal  (IBM  Corp.):  Thomas  F.  Battag- 
lini  (Schering  Corp.);  R.  W.  Bonta  (General 
Electric  Co. ) ;  James  M.  Creamer  ( Avondale 
Mills.  Inc.);  Blair  R.  Gettig  (Aluminum  Co.  of 
America);  John  P.  Grember  (United  Air- 
lines); Kenneth  P.  Schwartz  (U.S.  Steel 
Corp.).  Administrative  Secretary.  Sidney  J. 
Sbuiins  (Association  of  National  Advertisers, 
Inc.). 

Purpose:  The  Committee  initiates  and  exe- 
cutes projects  which  will  provide  the  1200 
"Audio-Visual  Interest  Group"  members  of 
the  ANA  with  cost,  technical,  distribution  and 
other  information  about  business  films  and 
related  audio-visual  materials.  • 

THE   INDUSTRIAL 
AUDIO-VISUAL  ASSOCIATION 

Office:  (of  E.xeculive  Secretary):  Frederic 
J.  Woldt.  313  Stanley  Ave.,  Waukegan.  III. 
60085. 

Officers:  William  H.  Buch  (Lederle  Lab- 
oratories). President:  Gordon  W.  Butler 
(American  Can  Co.-Dixie  Cup  Div.),  15/ 
Vice-President:  John  T.  Hawkinson  (Illinois 
Central  R.R. )  Vice-President-IUinois:  Frank 
Stedronsky  (A.  B.  Dick  Co.).  Secretary:  Don- 
ald G.  Peterson  (Caterpillar  Tractor  Co.). 
Asst.  Secretary:  Frederic  J.  Woldt  (Illinois 
Bell  Tell.  Co.  (Retired).  Executive  Secretary 
&  Treasurer. 

Directors:  Robert  E.  Doyle  (U.S.  Steel 
Corp. ) .  Central  Region:  William  W.  Walton 
(IBM).  Eastern  Region:  Robert  D.  Fuller 
(Pillsbury  Co.).  Northern  Region:  Martin  M. 
Broadwell  (Southern  Bell  Tel.  Co.).  Southern 
Region:  Edward  L.  Carroll  (Southern  Pacific 
Co. ) .  Western  Region. 

Advisory  Council:  Eugene  F.  Frein  (Metro- 
politan Life  Insurance  Co.).  Constitutional 
Chairman:  James  Craig  (General  Motors 
Corp.).  Historian:  Gerald  K.  Hall  (National 
Cash  Register  Co. ) .  Memhersliip  Chairman: 
Harold  W.  Daffer  (Honeywell.  Inc.).  Past 
Presidents  Chairman:  Herbert  R.  McCartney 
(Southern  Bell  Tel.  Co.).  Project  Chairman: 
Martin  M.  Broadwell  (Southern  Bell  Tel.  Co.) 
and  Kenneth  L.  Morton  (.Aluminum  Co.  of 
America),  Program  Co-Chairmen  1966  Fall 
Meeting:  Gerald  L.  Johnson  (Panhandle  East- 


ern Pipe  Line  Co.),  Program  Chairman  1967 
.4nmud  Meeting:  Leo  Coyle  (Ohio  Bell  Tel. 
Co.).  Program  Chairman  1967  Fall  Meeting: 
Jack  G.  Hansen  (Johnson  &  Johnson).  Pub- 
licity Chairman:  Jerry  F.  Curto,  Jr.  (Atchison, 
Topeka  &  Santa  Fe  Railway  Co.),  Technical 
Chairman. 

Pi'rpose:  To  study  all  means  of  audio-visual 
communications  including  creation,  produc- 
tion, appreciation,  use  and  distribution;  to 
promote  better  standards  and  equipment,  and 
to  establish  a  high  concept  of  ethics  in  the  re- 
lation of  members  with  associated  interests. 
Spring  Meeting:  Muehlebach  Convention 
Center.  Kansas  City.  Mo..  April  25-27.  1967. 
Fall  Meeting:  Hospitality  Inn.  Cleveland, 
Ohio.  Oct.   17-19,   1967.  • 


THE    INDUSTRY    FILM 
PRODUCERS   ASSOCIATION 

Office  (mail  address);  P.O.  Box  1470,  Holly- 
wood. Calif.  90028. 

National  Officers:  Gene  Marcus  Huggens, 
President:  Ralph  Hall.  Financial  Vice-Presi- 
dent: Roy  L.  Deets.  Editorial  Vice-President; 
Michael  Reese.  Chapters  Vice-President. 
Membership:  Primarily  composed  of  indus- 
trial, business,  educational,  and  aerospace  and 
electronics  film  producers,  directors,  writers, 
cameramen  and  editors,  along  with  sustaining 
members  in  commercial  labs,  equipment  firms, 
independent  production  studios,  etc. 
Pirpose:  Study,  discussion  and  exchange  of 
ideas  concerning  the  production  of  industrial, 
documentary,  public  relations  and  educational 
films;  upgrading  of  standards  and  advancement 
of  the  "state  of  the  art." 

Plblication:  Official  publication  of  the 
IFPA  is  Business  Screen. 

1967  Activities:  Eighth  Annual  National 
Conference  and  IFPA  Film  Awards  Banquet. 
June  1.  2.  and  3.  1967  at  the  Miramar  Hotel. 
Santa  Monica,  California.  • 

THE    NATIONAL   COMMITTEE 
ON    FILMS   FOR    SAFETY 

Office  (of  the  Secretary):  425  North  Michi- 
gan Ave..  Chicago.  Illinois  6061 1. 
Officers:  James  T.  Wadkins  (Association  of 
Safely  Council  Executives).  Cluiirman:  Wil- 
liam Fnglander  (National  Safety  Council). 
Secretary. 

Member  Organizaiions:  American  Automo- 
bile Association,  American  Association  of 
Motor  Vehicle   Administrators,   .American    In- 


Professional 
Organizations 
Serving  the 

Business 

and  Industrial 

Film  User 


surance  Association,  American  Medical  As- 
sociation, American  National  Red  Cross, 
American  Petroleum  Institute.  American  Pub- 
lic Health  Association,  American  Society  of 
Safety  Engineers,  American  Society  for  Train- 
ing and  Development,  Association  of  Safety 
Council  Executives,  Auto  Industries  Highway 
Safety  Committee,  Automotive  Safety  Founda- 
tion, Insurance  Institute  for  Highway  Safety, 
International  Association  of  Chiefs  of  Police, 
National  Association  of  Automotive  Mutual 
Insurance  Companies,  National  Association  of 
Manufacturers,  National  Association  of  Mutual 
Casualty  Companies,  National  Fire  Protection 
Association,  The  National  Grange,  National 
Safety  Council.  U.S.  Air  Force,  U.S.  Army, 
U.S.  Bureau  of  Public  Roads,  U.S.  Junior 
Chamber  of  Commerce.  U.S.  Navy.  United 
States  of  America  Standards  Institute. 
Purpose:  A  co-sponsored  group  of  national 
organizations,  with  active  interest  in  accident 
prevention  through  use  of  films,  who  wish  to 
accomplish  the  following  objectives:  I.  To 
stimulate  production  and  use  of  safety  films. 
2.  To  raise  the  quality  of  films  produced.  3. 
To  establish  film  evaluation  standards.  4.  To 
recognize  film  excellence  in  awards  program. 

1967  Activities:  April  meeting  of  the  Com- 
mittee as  a  Board  of  Judges  to  screen  and 
finally  judge  entries  in  their  24th  Annual  Safe- 
ty Film  Awards  Program.  October  evening 
showing  of  top  winning  films  and  presenta- 
tion of  awards  to  representatives  of  sptinsors 
and  or  producers  (during  the  National  Safety 
Congress  and  Exposition  in  Chicago,  111.).      • 


THE    NATIONAL   VISUAL 
PRESENTATION    ASSOCIATION, 


INC. 


(>l  I  u  is:  (i(i3  Iillh  .\venue.  New  'hork.  N.  Y. 
10022.  Phone:  (212)  421-5282.  Midwest 
Office:  333  No.  Michigan  Ave,.  Chicago.  111. 
60601.  Phone:  (312)  346-1665. 

National  Officers:  Leon  Luxenburg  (CBS 
Radio).  President:  Herbert  C.  Rosenthal 
I  Graphics     Institute     Inc.).     Vice     President 


17lh    I'ROni  (HON    RKVIF.W 


37 


VISUAL   PRESENTATION: 

(CONCLUDED  FROM   THE   TRECEDING   PACE   37) 

(Trade);  Roger  Hall  (National  Council  Boy 
Scouts  of  America),  Vice  President  (User); 
Charles  Com  (Admaster  Prims,  Inc.),  Sec- 
retary; Robert  B.  Kiigicr  (Thomas  J.  Lipton, 
Inc.),  Treasurer:  Jules  S.  Schwimmer,  E.xecii- 
tive  Secretary. 

MiDwi;sT  Charier  Officers:  Howard  J. 
Jacobson  (Helcnc  Curtis  Industries),  Presi- 
dent: Robert  Konikow  (Advertising  &  Sales 
Promotion  Magazine).  Vice  President  (User); 
Marvin  E.  Goessl  (Becker-Goessl,  Inc.),  Vice 
President  (Trade);  Howard  Rice  (Motorola 
Communications  Div.),  Secretary  Treasurer: 
Thomas  Robinson,  Executive  Director. 
Purpose:  To  advance  and  encourage  the  more 
effective  use  of  visuals  to  promote  better  com- 
munication in  industry,  business,  education 
and  government.  To  increase  the  prestige  of 
the  visual  communications  specialist  by  ad- 
herence to  the  highest  ethical  standards. 

Annual  Awards  Competition:  Deadline  for 
awards  for  the  "Best  Visuals  of  1967"  is  May 
1.  1967.  The  awards  will  be  presented  at  the 
Awards  Bamuet  June  1st  at  the  Statler  Hilton, 
New  York.  N.  Y. 

Meetings:  Monthly  luncheon  meetings,  Sep- 
tember through  June,  in  New  York  and  Chi- 
cago. Visitors  welcome.  The  14th  Annual  "Day 
of  \'isuals"  Exposition.  Seminars  and  Awards 
Banquet  will  be  held  June  1-2,  1967  at  the 
Statler-Hilton,  New  York,  N.Y.  • 


EDUCATIONAL  AND  SCIENTIFIC 
Organizations  Serving  Audio -Visual  Users 


BIOLOGICAL   PHOTOGRAPHIC 
ASSOCIATION,   INC. 

Headquarters:  333  North  Michigan  Avenue, 
Chicago,  Illinois,  60601.  (Office  of  the  Ad- 
ministrative Director).  Phone  (312)  782-1811 

Officers:  Clifford  L.  Freehe,  RBP,  FBPA 
( Univ.  of  Washington,  School  of  Dentistry  ) , 
President:  Howard  E.  Tribe,  RBP,  FBPA. 
(Academic  Communications  Facility,  Health 
Science  Center,  UCLA  ) ,  Vice-Presidium:  Rich- 
ard C.  Matthias,  RBP  (Medical  Illustration 
Section,  Smith  Kline  &  French  Laboratories). 
Secretary-Treasurer:  Samuel  N.  Turiel.  .4dmin- 
istralive  Director. 

Ex  Officio:  Leo  C.  Massopust,  Sr.,  FBPA 
(Mount  Sinai  Hospital),  Editor  oj  llie  Journal: 
Lawrence  B.  Brown,  FBPA  ( Harvard  School 
of  Dental  Medicine).  Chairman,  Cliapters 
Committee:  Lardner  A.  Coffey,  RBP,  FBPA 
(  Section  of  Photography,  Mayo  Clinic  ) .  Presi- 
dent. 1964-6.'^;  Mervin  W.  LaRue,  Sr..  FBPA 
(Mervin  W.  LaRue.  Inc.),  President.  1962-63; 
Verlin  Y.  Yamamoto.  FBPA  (Medical  Illustra- 
tion Service,  Veterans  Administration  Center, 
Des  Moines,)  President.  1960-61. 

Directors:  E.  Lynn  Baldwin,  FBPA  (Super- 
visor, Visual  Production  Laboratory,  Dept.  of 
Visual  Communication,  M.  D.  Anderson  Hos- 


pital, Texas  Medical  Center,  Houston);  Louis 
A.  Facto,  RBP.  FBPA.  (Chief,  Medical  Illus- 
tration Service,  Veterans  Administration,  West 
Side  Hospital.  Chicago);  Stanley  Klosevych. 
RBP,  FRMS  (Ottawa,  Ontario);  Wilbour  C. 
Lown  (Washington,  D.C. );  William  L.  M. 
Martinsen,  RBP,  FBPA  (Medical  Illustration 
Service,  Veterans  Administration  Center,  Los 
Angeles);  Frank  J.  Reindl  ( A-V  Production 
Officer.  Dental  Training  Center,  Veterans  Ad- 
ministration Hospital,  Washington.  D.C); 
Sidney  Shapiro,  RBP,  FBPA  ( Dept.  of  Visual 
Aids.  Long  Island  Jewish  Hospital);  Marshall 
V.  Stokes.^ll,  FBPA  (Chief,  Medical  Illustra- 
tion Service,  Veterans  Administration  Hospi- 
tal, Boston ). 

Purpose:  The  BPA  was  founded  at  Yale  Uni- 
versity in  1931  as  a  group  of  medical,  dental, 
veterinary  and  natural  science  photographers. 
Active  membership  is  limited  to  those  profes- 
sionally engaged  in  the  practice  of  biophotog- 
raphy.  The  BPA  is  dedicated  to  the  study  and 
improvement  of  photographic  science  as  ap- 
plied to  all  things  which  live  or  have  lived. 

Activities:  The  1967  annual  meeting  is  being 
held  at  the  Royal  York  Hotel.  Toronto.  Can- 
ada on  August  20-24;  the  1968  annual  meet- 
ing is  scheduled  for  the  Biltmore  Hotel  in  Los 
Angeles  on  August  10-15.  Chapters  hold  area 


JET  STOCK  "FOOTAGE 


*JET/ PISTON/ HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  Ae  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


UNITED  AIR  LINES 
Publicity  Department 

Atlanta  523-5316 

Chicago  726-5500 

Denver  398-4535 

Detroit  963-9770 

Honolulu  510-171 


Los  Angeles 
New  York 
Pittsburgh 
San  Francisco 
Seattle 


482-3300 
922-5225 
391-5152 
397-2620 
682-3731 


Washington  737-6830 

Write  for  catalog: 

UNITED  AIR  LINES  FILM  LIBRARY 

Suite  230,  Statler  Center 

900  Wilshire  Boulevard 

Los  Angeles.  California  90017 


'Jet  mockups  for  interior  filming— New  York  City  and  Hollywood 


United  Air  Lines 


38 


BUSINESS    SCREEN    •    1967 


Is  your  16mm  projector  hard  to  thread? 
Our  16mm  Autoload  threads  itself. 

Let's  trade. 


Just  insert  the  film  leader  in  the  slot  and  iiip  a  switcn.  The 
Autoload  threads  itself . .  .  completely  automatically. 


The  BELbHOUJEU  touch:  we've  taken  the  fuss 
out  of  16nnnn  film  projection  with  a  versatile  souncJ 
projector  that  threaijs  itself  .  .  .  completely  auto- 
matically. Isn't  It  time  you  maije  your  sales  and 
training  presentations  easier? 

The  Autoload*  16mm  projector  sets  up  in  less 
than  a  minute,  threads  itself  in  seconds.  Your  show 
is  on  the  screen  quickly  and  easily.  You  can  show 
film  in  a  lighted  room  if  necessary.  Easily  stop  the 
film  on  a  single  frame  to  make  an  important  point. 
Or  run  the  picture  backwards  to  repeat  entire 
scenes. 

That's  the  Bell  &  Howell  touch.  A  unique  com- 
bination of  features  and  operating  simplicity  that 
helps  make  every  film  you  show  a  success. 

Now  all  you  need  to  know  is  how  much  your  old 
orojector  is  worth  in  trade  for  a  new  Bell  &  Howell 
Autoload. 

Clip  and  mail  this  coupon. 


Bell  &  Howell  Company,  Dept.  AV4 

7100  McCormick  Road,  Chicago,  III.  60645 

Gentlemen:  I'd  like  to  know: 

TJ  more  about  your  Autoload  16mm  projector. 

□  how  much  my  old  projector  is  worth  in 
trade. 


Name- 
Title— 


Firm  or  Company_ 
Business  Address- 

City 

Phone 


-State- 


-Z,p_ 


BELbHOUJELL 


We're  not 

bragging . . . 

but  we've 

really  got 

what  it 

takes! 


It's  not  unusual  for  our  custom- 
ers to  thank  us  when  they're  fin- 
ished because  we  satisfy  them 
so  completely.  Who  else  in  the 
midwest  has  in  rental  stock  43 
Arriflex  cameras,  28  Eclairs,  35 
Nagra  recorders,  61  Angenieux 
12-120  zoom  lenses  .  .  .  and 
they're  right  where  you  need 
them  when  you  need  them!  Send 
for  our  catalog  and  see  how  we 
can  satisfy  you  next  time  you 
.want  that  something  extra!       _ 


^^^^■^W)  C.  GRAND  AVENUE 
^^^F             CHICAGO.  ILLINOIS  60611 

^^^B                           "(I?)  527  3060 

CLEVELAND 

4019  Prospect  • 

(216)  UT  11550 

DETROIT 

9930  Greenfield 

Rd.  •  (313)  BR  2-3990 

MEMPHIS 

781    Main  Street 

•  (901)  948-0456        M 

m 

1 

EDUCATIONAL  AND  SCIENTIFIC 

Organizations  Serving  Audio-Visual  Users 

Channel  9,  University  of  Washington),  Vice- 
President:  Kenneth  Norberg  (Prof,  of  Educ., 
Sacramento  State  College,  Calif.),  Past  Presi- 
dent. 

Dues:  Individual,  $10  and  $15;  Business, 
$25  and  $50.  Membership  is  approximately 
7,000.  A  joint  membership  plan  has  been  set  up 
with  the  National  Assn.  of  Educational  Broad- 
casters. 

Purposf:  The  improvement  of  instruction 
through  the  better,  wider  use  of  audio-visual 
equipment,  materials  and  techniques.  Member- 
ship consists  primarily  of  directors  and  special- 
ists in  colleges  and  universities,  state  depts.  of 
education,  and  county  and  city  school  systems. 
School  supervisors  and  administrators,  class- 
room teachers,  librarians  and  audio-visual  spe- 
cialists in  the  armed  forces,  in  industry  and 
among  religious  groups  are  included  in  mem- 
bership of  this  NEA-affiliated  a-v  department. 
Conferences:  National  Convention:  1967, 
Atlantic  City,  N.J.,  April  2-6;  Post  1967  con- 
vention conference,  Puerto  Rico,  April  6-9; 
1968:  Houston,  Texas,  March  24-29;  Post 
1968  convention  conference,  Mexico  City; 
1969:  Portland,  Oregon,  April  27-May  1; 
1970:  Detroit,  Mich.,  April  26-30.  Joint 
DAVI-AASL  meeting  in  connection  with  NEA 
Convention,  Minneapolis,  Minn.,  July  4,  1967. 
Lake  Okoboji  Educational  Media  Leadership 
Conference,  August  20-24,  1967. 
Activities.  1966-67;  DAVI  convened  task 
forces  in  these  areas  of  concern:  computer- 
ized booking  and  cataloging,  professional  edu- 
cation, media  standards,  role  of  the  media  pro- 
fessional in  education.  Operates  a  National 
Tape  Repository  of  approximately  4,700  titles 
offering  a  recording  service  for  educational 
institutions.  DAVI  has  committees  and  com- 
missions dealing  with  such  areas  as  quantita- 
tive standards,  teacher  education,  professional 
education  of  the  AV  specialist,  school  plant 
design,  technical  standards  for  equipment,  leg- 
islation, international  relations,  consultative 
service,  research,  and  history  and  archives. 
Works  on  joint  projects  with  the  Educational 
Media  Council,  American  Assn.  of  School 
Librarians,  National  Assn.  of  Educational 
Broadcasters,  Associated  Organizations  for 
Teacher  Education.  DAVI  participates  in  ac- 
tivities of  international  organizations  of  the 
Teaching  Profession,  International  Council 
for  Educational  Films,  and  in  state  and  re- 
gional audiovisual  conferences.  It  provides  con- 
sultants for  conventions  of  many  national  or- 
ganizations. 

Publications:  Official  organ  is  Audiovisual 
Instruction  (monthly  except  July  and  ."Xugust); 
AV  Communication  Review  (quarterly).  Pub- 
lished in  1966-67:  Educational  Facilities  uitli 
New  Media:  H'ltat  is  DA  VI'.'  (sound,  color 
slide  set);  Monograt'h  #3:  Audiovisual  Tech- 
noloi;y  in  tlie  Public  Schools.  A  Sitrvey  of 
Equipment  and  Progratns  (tentative  title;  at 
press);  Monoi;rapli  #4:  Project  Discovery  (at 
press ) ;  DA  VI  Mendierslup  Directory  and 
Data    Book.     1966-67;    Handbook    for    State 


BIOLOGICAL  PHOTOGRAPHIC  ASSOCIATION: 

meetings  for  their  respective  members.  Slide- 
tape  lectures  of  outstanding  papers  presented 
at  annual  meetings  are  made  available  through 
the  BPA's  recorded  lecture  program. 

Oi-fktal  Publications:  The  Journal  of  the 
Biological  Photographic  Association;  The  BPA 
News,  a  bulletin  of  chapter  activities.  • 

CATHOLIC   AUDIO-VISUAL 
EDUCATORS   ASSOCIATION 

Office:  Box  618,  Church  Street  Station,  53 
Park  Place,  New  York,  New  York  10007. 

Officers:  Rev.  Raymond  Valle,  Saint  Clement 
Rectory,  President:  Sister  Jean  Philip,  O.P., 
Vice-President:  Sister  Marie  Joachim,  O.P., 
Secretary:  Rev.  William  Cogan,  ACTA  Foun- 
dation, Treasurer. 

Executive  Board:  Rt.  Rev.  Msgr.  Leo  Mc- 
Cormick;  Rev.  Michael  Mullen,  CM.;  Rev. 
Joseph  Coyne,  O.S.A.;  Rev.  Bernard  Butcher; 
Sister  Agnes  Virginia,  C.S.J. ;  Rev.  John  Cul- 
hins,  S.  J.;  Rev.  Louis  Rongione,  O.S.A.;  Sis- 
ter Mary  Leo,  I.H.M.;  Sister  Dolores  Schorsch, 
O.S.B.;  Brother  Raymond  Glemet,  S.M.; 
Clement  J.  Wagner;  Rev.  Francis  Matthews; 
Rev.  John  McAdam;  Rev.  William  Winches- 
ter; Rev.  Bernard  Wetzel,  O.S.F.S.;  Rev.  Ed- 
ward Soares;  Richard  Walsh;  Rev.  (Major) 
W.  L.  Kreiger;  Sister  Mary  Richardine, 
B.V.M.;  Rev.  David  Coffey;  and  Rev.  Donald 
Holloway. 

Purpose:  to  further  the  proper  use  of  audio- 
visual materials  and  equipment  in  Catholic 
education  and  to  encourage  production  of  suit- 
able films  for  Cathohc  school  use. 

Annual  Convention:  CAVE  will  meet  in 
Atlantic  City,  New  Jersey,  March  27-30.  Ten 
producers  of  outstanding  Catholic-oriented 
films  and  filmstrips  will  be  presented  with 
awards  (initiated  in  1966)  during  this  annual 
meeting. 

Other  Activities:  Three-day  area  workshops 
are  offered;  a  bi-monthly  CAVE  Newsletter  is 
issued  to  members.  The  organization  also  is- 
sues a  biennial  directory  of  films  and  does 
critical  evaluation  of  these  materials  which 
are  published  monthly  in  The  Catholic  Edu- 
cator and  are  reproduced  for  member  use  in 
the  CAVE  Directory.  , 


DEPARTMENT  OF  AUDIO/VISUAL 

INSTRUCTION   OF  THE 

NATIONAL  EDUCATION   ASSOCIATION 

Office:  1201  Sixteenth  Street,  N.W.,  Wash- 
ington, D.C.  20036.  Anna  L.  Hyer,  E.xecutive 
Secretary. 

Officers:  Wesley  C.  Meierhenry  (Asst.  Dean, 
Teachers  College,  Univ.  of  Nebraska),  Presi- 
dent; John  Vergis  (Prof,  of  Educ,  Arizona 
State  Univ.),  President-Elect;  June  Dilworth 
(Dir,     of    School     Broadcasting,     KCTS-TV, 


40 


BUSINESS    SCREEN    •    1967 


A  new  film  for  management: 

THE  ERA  OF  RADICAL  CHANGE 

AND  THE  CORPORATION 

produced  for  the  Editors  of  Fortune 

with  the  cooperation  of  Armco  Steel  Corporation 

LOAN  PURCHASE 


DYNAMIC     FILMS.     INC. 

NEW  YORK  •  ATLANTA  •  PITTSBURGH 


EDUCATIONAL  &  SCIENTIFIC  GROUPS: 


AUDIOVISUAL  DEPARTMENT  OF  THE  N.E.A. 

Membership  Chairmen.  Current  publication 
list  includes  books  and  pamphlets  in  areas  of 
AV  Instruction.  T\',  programmed  instruction, 
educational  technology,  foreign  language,  edu- 
cational uses  of  the  computer,  non-projected 
pictures.  (Complete  publications  catalog  avail- 
aDle  upon  request. ) 

Awards  and  Scholarships:  Pioneer  Awards 
for  long-time  service  in  the  AV  field  given  at 
each  national  convention:  two  scholarships 
for  A\'  personnel — Memorial  and  Programmed 
Instruction  scholarships. 


THE   EDUCATIONAL  FILM 
LIBRARY  ASSOCIATION 
Office:    250  West   .^7th   Street.    New   York 
New  York   10019. 

Officers:  James  L.  Limbacher.  Presideiu: 
William  J.  Speed.  Vice-Presidem:  Carolyn 
Guss.  Secretary:  Emily  S.  Jones,  Administra- 
tive Director  (at  headquarters). 

CoiUMiTTEEs:  Emily  S.  Jones,  Festival  Chair- 
man: Carolyn  Guss.  Nominations  Chairman: 
William  J.  Speed.  Membership  Cliairman:  Judy 
V'ogelsand.  Evahiations  Chairman. 
Membership:  (Constituent)  —  715  non- 
profit educational  institutions:  (Service)  — 
95  commercial  organizations  and  interested  in- 
dividuals;   4   international    members    (govern- 


ment agencies,  film  groups  of  other  countries ) : 
46  sub-memberships  and  250  personal  mem- 
berships, for  a  total  enrollment  of   1 1 00. 

Plrpose:  To  encourage  and  improve  the  pro- 
duction, distribution  and  utilization  of  educa- 
tional films.  EFLA  conducts  a  film  evaluation 
service. 

1967  American  Film  Festival:  To  be  held 
May  10-13,  at  the  Biltmore  Hotel,  New  York 
City. 

Pi'BLiCATiONs:  For  members  —  Evaluations. 
EFLA  Bulletins.  Service  Supplements  and  Film 
Review  Digest  and  Filmlist.  A  catalog  contain- 
ing descriptions  of  EFLA  "general"  publica- 
tions is  provided  on  letterhead  request. 

THE   FARM   FILM   FOUNDATION,   INC. 

Main  Office:  1425  H.  St..  N.W.,  Washing- 
ton, DC.  20005. 

Officers:  Dr.  Roger  B.  Corbett  (New  Mex- 
ico State  University).  President:  Mrs.  Edith 
T.  Bennett.  Executive  Vice-President;  Beatty 
H.  Dimit  (National  Grange).  Francis  Wilco.x 
( National  Council  of  Farmer  Cooperatives ) . 
Mrs.  Haven  Smith  (Women's  Committee,  .-^m. 
Farm  Bureau  Federation),  E.  M.  Norton  (Na- 
tional Milk  Producers  Federation).  Vice-Presi- 
dents: Ken  Geyer  (Connecticut  Milk  Produc- 
ers Assn.).  Treasurer;  J.  K.  Stern  (American 
Institute  of  Cooperation),  Secretary:  Charles 


Dana  Bennett,  Special  Consultant:  Lewe  B. 
Martin.  (Pope.  Ballard  &  Loos),  Counsel; 
Dickson  Loos  (Pope,  Ballard  &  Loos),  As- 
sistant Treasurer. 

Board  of  Trustees:  Elmaar  Bakken  (Boy 
Scouts  of  America);  Mrs.  Edith  T.  Bennett, 
L.xec.  V.  P.;  Harry  O.  Bercher  (International 
Harvester  Co.);  Mrs,  Anna  Breckenridge 
(Potomac  Grange):  Roger  Corbett  (New 
Mexico  State  University):  P.  O.  Davis  (Assn. 
of  Land  Grant  Colleges);  Beatty  H.  Dimit 
(National  Grange):  Roger  Fleming  (American 
Farm  Bureau  Federation);  Ken  Geyer  (Con- 
necticut Milk  Producers'  Assn.):  James  E. 
Gibson  (National  Archives);  N,  John  Hansen 
(National  .Assn.  of  County  Agricultural 
.^gents);  H.  G.  Hawes  (Maine  State  Dept.  of 
.'\grieulture ) ;  Karl  D.  Loos  (Pope.  Ballard  & 
Loos);  Robert  F.  McCleod  (Corn  Products 
Co.);  Herschel  D.  Newsom  (National  Grange); 
E.  M.  Norton  (National  Milk  Producers  Fed- 
eration ) ;  Mrs.  Haven  Smith  ( Women's  Com- 
mittee. Am.  Farm  Bureau  Federation);  J.  K. 
Stern  (American  Institute  of  Cooperation); 
Carroll  Streeter  (Farm  Journal):  R.  Douglas 
Stuart  ( Quaker  Oats  Company ) :  Webster  Ten- 
ney  (Future  Farmers  of  America):  John  D. 
Waugh  (Allied  Chemical  Corp.):  J.  Jerome 
Thompson  ( Chas.  Pfizer  &  Co. ) ;  Francis  Wil- 
cox (National  Council  of  Farmer  Coopera- 
tives). 

Honorary  Life   Me.mbers:    Earl   W.  Benja- 
min. William  T.  Brady.  Frank  W.  Jenks.  James 
A.  McConnell.  Wheeler  McMillen.  Mrs.  Ray- 
mond Sayre.  William  T.  Spanton. 
Board  of  Consultants:  Roy  Battles  (Clear 


■quality. .  -Service.,  .Dependability" 

. . .  everybody's  promise  to  the  film  maker! 


These  are  all  empty  words  mdeed.  with- 
out the  know-how  and  the  personal  at- 
tention of  experienced  people  to  back 
them  up. 

Charles  Young,  our  Laboratory  Sched- 
uling Director,  helps  us  put  life  and 
meaning  into  the  words  "Colburn  Qual- 
ity," "Colburn  Service."  "Colburn  De- 
pendability." Charlie  and  his  co-workers 
have  that  priceless  experience  and  the 
equipment  to  help  you  achieve  a  finer 
finished  film  on  your  next  production. 


GEO.  W.  COLBURN  LABORATORY,  INC. 

164  N,  Wacl^er  Drive  •  Chicago,  Illinois  60606 
Telephone  (area  code  312)  332  6286 


Complete  laborjioiy  Serv 

Suner  8  8MM  «  Ifif.'M  RpK 


ice  lor  I6MM      Editing      RecoftJing 

;icp  Pnnlinp      Titlinr       l^MV  ShiIp  ^nrt 


Work  Prints  / 

ilmstnp  SpfvirP 


42 


BUSINESS    SCREEN   ■    1967 


Why  the  NPR's  magazine  change  takes  only  five  seconds. 


Snap  off  the  old  magazine,  check 
the  aperture,  snap  on  the  new  mag- 
azine. That's  all.  No  threading;  no 
loop  to  form;  no  blimp  to  climb  in 
and  out  of.  You  don't  need  to  touch 
the  film  at  all.  The  film  is  threaded 
and  the  loop  formed  inside  the 
magazine  when  you  load  it.  before 
shooting  starts.  When  you  run  the 
camera,  a  built-in  noisemaker 
warns  you  if  the  loop  is  not  correct. 
The  pressure  plate  is  on  the  maga- 
zine; the  aperture  is  on  the  camera 
body.  When  you  snap  off  the  maga- 
zine, there's  the  aperture,  registra- 
tion-pin and  claw,  right  before  your 
eyes.  Inspection  and  cleaning  are 
fast  and  foolproof. 
An  unwritten  law  of  unscripted  film 
making  is  that  you  save  your  last 
few  feet  of  film  for  the  big  scene 
you  think  will  come  up  at  any 


moment,  thus  missing  some  good 
cutaways.  Then  you  run  out  during 
the  big  scene  anyway.  With  the 
NPR  you've  lost  only  ten  seconds 
of  the  action.  In  the  studio  and 
working  from  a  script,  the  five- 
second  magazine  change  can  stop 
everyone  on  set  going  off  to  make 
a  phone  call  when  they  hear  the 
dread  cry  "Reload." 
One  of  our  customers,  shooting  at 
the  last  GOP  convention,  reports 
that  he  was  able  to  get  matching 
closeups  of  two  VIPs  — one  asking 
a  question  and  the  other  answering 
it  —  on  two  rolls  of  film.  He  ran  out 
on  the  question  and  got  the  answer 
on  the  next  roll,  using  the  NPR's 
automatic  clapper  to  re-establish 
sync.  The  VIP's  preliminary  har- 
umphs  and  the  NPR's  blimp-free 
silence,  precise  reflex  viewing,  two- 


lens  turret  and  steady  shoulder- 
resting  were  helpful  too. 
We  have  a  brochure  on  the  NPR 
that  we'd  like  to  send  to  you.  Just 
let  us  know  your  address.  Ours  is 
Eclair  Corporation  of  America, 
7262  Melrose  Avenue,  Los  Angeles, 
Calif.  90046.  Call  (213)  933-7182. 

Franchisee!  dealers:  ea%t  coast:  F&B 
CECO.  Camera  Mart,  Camera  Service  Cen- 
ter. General  Camera  Corp.,  SOS  Photo 
Cine  Optics,  Claus  Gelotte:  middle  west: 
Behrends  Inc..  Victor  Duncan  Co.;  south: 
Frye  Photo:  west  coast:  Gordon  Enter- 
prises, Mark  Armistead,  Brooks  Camera. 


17th    PRODUCTION    RKVIEW 


43 


IMPORTANT  NEWS  FROM  CFI  TO  ALL  FILMSTRIP  PRODUCERS: 

Now  you  can  shoot  3  5mm  2X2  color  slide  originals 
using  35mm  Ektachrome  Commercial  and  obtain 
Filmstrip  Release  Prints  of  new  and  better  quality. 

Kodachronie  II,  Kodaftirome  X,  Ektachrome  X,  and  other  presently  available 
color  Amateur  Reversal  35mm  Films  in  cartridge  loads  are  not  intended  to,  and 
do  produce,  excellent  2x2  color  slides  for  projection  —  NOT  FOR  REPRO- 
DVCTION.  Filmstrips  made  from  such  2x2  slides,  by  any  of  the  current  tech- 
niques, regrettably  show  a  tendency  to  be  high  in  contrast  and  low  in  color 
fidelity. 

Since  most  of  our  customers  furnish  us  with  2x2  color  slide  originals  as  the 
basic  material  for  filmstrips,  we  began  to  wonder  why  the  same  hi-fi  shooting 
film  that  has  proved  so  eminently  successful  for  16mm  color  motion  pictures 
couldn't  be  applied  to  filmstrips.  As  you  probably  know,  non-theatrical 
motion  picture  producers  use  I6mm  Ektachrome  Commercial  as  camera  film 
and  make  release  prints  on  EK  Color  Positive  from  a  color  intemegative. 

Would  Kodak  supply  Ektachrome  Commercial  in  35mni  size?  The  answer, 
we  found,  was  "Yes,"  provided  that  we  ordered  an  entire  production  run. 
Accordingly,  we  placed  a  special  order  and  now  have  the  film  in  stock. 

The  3fi-exposure  cartridge,  including  processing  and  mounting,  is  available 
from  us  at  a  net  price  of  $5.50. 

Here  is  the  procedure: 

1.  Shoot  35mm  Ektachrome  Commercial  purchased  from  CFI. 

Exposure  Data;  A.S.A.  Daylight  -  (use  i±8.5  filter)  16 
Tungsten  —  ( no  filter )  i5 

3200°K 

2.  Send  exposed  ECO  film  cartridge  to  CFI  for  procesung  and  mounting. 

3.  CFI  will  return  the  processed  and  mounted  slides  to  you. 

4.  You  assemble  the  material  for  the  Filmstrip  ( you  may  include  ordinary 
Kodachronie  and  Ektachrome  2x2  slides,  larger  size  transparencies,  art 
work,  opaque  color  prints,  titles,  overlays,  etc.)  and  send  it  all  to  CFI  with 
instructions  for  making  your  filmstrip  negative. 

5.  We,  at  CFI,  make  a  color-corrected  and  balanced  filmstrip  interne^ative 
from  your  slides  and  other  material.  Then  we  make  a  filmstrip  answer  print  on 
EK  Clolor  Positive.  This  print  is  sent  to  \ou  for  your  inspection. 

6.  Upon  your  approval  of  the  answer  print,  we  make  release  prints  on  our 
unicjue  high-definition,  non-scratching  printer.  We  develop  these  prints  in  our 
regular  35mm  motion  picture  color  processing  machines  and  inspect  c\er\-  print. 
( The  high  \olume  of  color  motion  picture  processing  going  on  at  CFI  necessi- 
tates and  justifies  all  of  the  chemical,  sensitometric  and  color  control  that  insures 
uniformly  excellent  filmstrip  release  prints. ) 

IF  YOU  WANT  IMPRO\  ED  PICTURE  QUALITY  IN  FILMSTRPS,  THIS 
IS  THE  W.\Y  TO  GET  IT!  For  further  information  or  purchase  of  35mm 
Ektachrome  Commercial  film,  contact  Lou  Livingston  in  our  Filmstrip  De- 
partment. Phone  him  at  (213)  HO  2-08S1. 

CONSOLIDATED    FILM    INDUSTRIES 

959  SEWARO  STREET,  HOLLYWOOD.  CALIFORNIA  90038  ;  HO  2-0881  •  HO  9-144) 


THE    FAR.M    FILM    FOUNDATION,    INC. 

(CONTINUED   FROM   THE    PRECEDING   PACE   42) 

Channel  Broadcai-ting  Service);  E.  G.  Cher- 
honnicr  ( Foundation  for  American  Agricul- 
ture); Ott  Coelln  (Business  Screen  Magazine); 
Don  Donnelly  (American  Farm  Bureau  Fed- 
eration); Kit  H.  Haynes  (National  Council 
of  Farmers  Cooperatives);  H.  N.  Hunsicker 
(Office  of  Education,  HEW);  J,  Don  Parcl 
(Association  of  American  Railroads);  Val 
Sherman  ( National  Milk  Producers  Federa- 
tion); C.  Maurice  Wieting  (Ohio  Farm  Bureau 
Federation);  Louis  H.  Wilson  (National  Plant 
Food  Institute);  Judd  Wyatt  (Missouri 
Farmers"  Association). 

Meetings:  The  Trustees  meet  each  year  in 
lune.  The  Board  of  Consultants  meet  to  screen 
films  on  call  of  the  Executive  Vice-President. 
Purpose:  The  creation  of  better  understand- 
ing between  rural  and  urban  America  through 
audio-visual  education. 

Activities:  (1)  Distributes  through  its  main 
office  and  cooperating  depositories  16mr' 
!  motion  pictures  found  suitable  by  Board  of 
;  Consultants  for  Foundation  endorsement.  Dis- 
tribution is  principally  to  rural  America.  There 
is  no  cost  to  film  users  except  for  return  post- 
age. There  is,  however,  a  small  library  of  spe- 
cial purpose  rental  films  maintained  at  the 
main  office.  (2)  The  Foundation,  through  its 
contacts  with  all  nhases  of  rural  America, 
makes  available  a  unique  consultation  service 
to  film  sponsors  and  producers.  • 

THE  UNIVERSITY   FIIM 
PRODUCERS  ASSOCIATION 
Office  (of  the  President):  Raymond  E.  Field- 
ing,   TV-Radio-Film    Division,    University    of 
Iowa,  Iowa  City,  Iowa. 

Officers:  Raymond  E.  Fielding.  President: 
Richard  1.  Goagin  (Communication  Arts.  New 
York  Univ.)  Executive  Vice-President:  Robert 
W.  Wagner  (Motion  Picture  Div..  Ohio  State 
Univ.)  Editorial  Vice-President:  W'iW'idm  Drake 
( Motion  Picture  Div..  Ohio  State  Univ. )  Con- 
ference Vice-President:  J.  Sol  Wrenn.  Jr.  (Va. 
State  Bd.  of  Education)  Treasurer:  Luella  Sny- 
der (Winnsboro,  La.)  Secretary. 
Board  of  Directors:  Frank  R.  Paine  (So. 
111.  L'niv.)  Immrdiate  Past  President:  John  B. 
Kuiper  (American  Univ.);  Larry  Silverman 
(Wayne  State  Univ.);  Jes'e  Senn  (Purdue 
Univ.);  Donald  E.  Staples  (Ohio  State  Univ.); 
John  Tyo  (Syracuse  Univ.);  J.  Blair  Watson 
( Dartmouth ) . 

Committee  Chairmen:  Herbert  E.  Farmer 
(Univ.  of  So.  Calif.).  Consiilulion:  John  Kui- 
per (American  Univ.).  Curriculum:  J.  E. 
Oglesby  (Va.  Stj.te  Board  of  Education). 
Festivals  and  Contests:  John  Mercer  (So.  111. 
Univ.)  and  Kenneth  Mason  (Eastman  Kodak 
Co.),  Historians:  Richard  J.  Goggin  (  New  York 
Univ.),  International  Relations:  Marshall  Lov- 
rien  ( Univ.  of  Iowa ) ,  Membership:  Howard  W. 
Cotton  (So.  III.  Univ.),  Pe'sonnel. 
Publications:  The  formal  publications  of 
UFPA  is  a  quarterly.  The  Ufpa  Journal. 
(subscript'on  to  non-members  is  S4.00  per 
year).  Other  special  reports  and  papers  pub- 

(CONTINUED    ON    THE    FOLLOWING    PAGE    219  I 


44 


BUSINESS    SCREEN    •    1967 


THE  ASSOCIATION   OF 
CINEMA   LABORATORIES,   INC. 
Office:   1925  K  St.,  N.VV.,  Washington,  D.C. 
20006.  Phone:  (202)  FE  8-3157. 

Officers:  Sidney  P.  Solow  (Consolidated 
Film  Industries),  President;  W.  D.  Hedden 
(Calvin  Productions,  Inc.).  Vice-President: 
Robert  A.  Colburn  (Geo.  W.  Colbum  Lab- 
oratory. Inc.),  Treasurer:  A.  E.  Bruch  (Capi- 
tal Film  Laboratories,  Inc.),  Secretary;  Pres- 
ton B.  Bergin,  Executive  Secretary. 

Board  of  Directors:  Terms  Expire  Fall — 
1968:  Class  A— Robert  F.  Blair  (Labcraft 
International  Corp.);  Class  B — \V.  A.  Palmer 
(W.  A.  Palmer  Films,  Inc.);  Class  C— G. 
Carleton  Hunt  (DeLu.xe  Laboratories,  Inc.); 
Canadian  Rettion — E.  W.  Hamilton  (Trans- 
Canada  Films.  Ltd.);  vyesiern  Region — Sidney 
P.  Solow  (Consolidated  Film  Industries). 
Terms  Expire  Fall — 1967;  Eastern  Region — 
John  E.  Asher  (Lab-TV);  Soutliern  Region — 
F.  F.  Sack  (Reela  Films,  Inc.);  Central  Re- 
gion— Frank  M.  McGeary  (Motion  Picture 
Laboratories,  Inc.);  Western  Region — Burton 
Smith  (Cine-Chrome  Laboratories);  Canadian 
Region — Findlay  J.  Quinn  (Film  House,  Ltd.). 

Meetings:  Held  semi-annually  at  the  same 
time  and  place  as  the  Society  of  Motion  Pic- 
ture and  Television  Engineers'  conventions.  • 


THE  FILM  PRODUCERS 
ASSOCIATION  OF  MINNESOTA 
Officers:  Cliff  R.  Sakry  (Promotional  Films, 
Inc.),  President:  Don  Bajus.  (Studio  One, 
Inc.);  Secretary;  Anthony  Lane  (Anthony 
Lane  Studios,  Inc.),  Treasurer;  Clark  Dean 
(Image,  Inc.)  and  Dick  Pollster  (Empire 
Photosound,  Inc.),  Managers,  two-  and  one- 
year  terms  respectively. 

Members;  Countryman-Klang  Film  Produc- 
tions; Empire  Photosound.  Inc.;  George  Ryan 
Films,  Inc.;  Promotional  Films.  Inc.;  Rusten 
Film  Associates;  Anthony  Lane  Film  Studios. 
Inc.;  Studio  One,  Inc.;  Image.  Inc.;  Sly-Fox 
Films,  Inc. 

Purpose:  The  advancement  of  the  arts  and 
crafts  of  film  production  for  the  betterment 
and  improvement  of  the  film  industry:  the 
establishment  of  improved  client  relations  and 
the  exchange  of  technical  information. 
Pro.iects:  Advertising,  publicity  and  public 
relations  campaign  to  build  recognition  and 
prestige  for  the  accredited  local  film  producers; 
to  enlighten  business  and  industry  in  the  types, 
uses  and  advantages  of  films  and  to  encourage 
wider  use  of  films  in  training,  selling,  adver- 
tising and  public  relations. 

Meetings:  Third  Monday  of  each  month, 
6:30  p.m.,  Minneapolis.  • 


Through  membership  and 
active  participation  in  the 
ajlairs  of  their  industry 
groups,  men  and  women  in 
these  organizations  are 
helping  advance  the  cause 
of  the  film  medium  .  .  . 


FILM   PRODUCERS   ASSOCIATION 
OF  NEW  YORK,   INC. 
Office  (of  the  Executive  Director):  165  West 
46th  Street,  New  York,  N.Y.  10036. 

Officers:  T.  Joseph  Dunford  (Pelican  Films, 
Inc.),  President:  John  Babb  (F&B  Ceco, 
Inc.).  Vice  President;  Lee  Bobkcr  (Vision  As- 
sociates, Inc.),  Secretary:  Morris  Behrend 
(WCD,  Inc.),  Treasurer. 

Directors:  Robert  Bergmarm  (Filmex,  Inc.); 
Lee  Blair  (TV  &  Film  Graphics,  Inc.);  Manny 
Casiano  (Coastal  Film  Service,  Inc.);  Hubert 
Clapp  (Camera  Scr\'ice  Center,  Inc.);  Robert 
Colodzin  (Colodzin  Productions,  Inc.);  Robert 
Crane  (Color  Service  Co..  Inc.);  Eli  Feldman 
(Focus  Presentations,  Inc.);  Sanford  Green- 
berg  (MPO  Videotronics,  Inc.);  Burton  Gro- 
din  (ABC  Camera  Co..  Inc.);  Robert  Gross 
(American  Film  Producers.  Inc.);  Irving 
Hecht  (Cineffects.  Inc.);  Sam  Magdoff  ( Flek- 
tra  Film  Productions.  Inc. ) ;  Peter  Mooney 
(Audio  Productions,  Inc.);  Sheldon  Satin 
(VPI  Productions,  Inc.);  Wilfred  Sohl  (EUE  ' 
Screen  Gems,  Inc. ) ;  Chester  Stewart  ( Reeves 
Sound  Studios);  Al  Viola  (PGL  Productions, 
Inc.). 

Producer  Members:  Allegro  Film  Produc- 
tions; American  Film  Productions.  Inc.;  .Audio 
Productions.  Inc.;  John  Bransby  Productions, 
Inc.:  Colodzin  Productions.  Inc.;  Thomas 
Craven  Film  Corp.;  Directors  Group.  Inc.; 
Dynamic  Films,  Inc.;  Elektra  Film  Produc- 
tions. Inc.;  EUE  Screen  Gems;  Farkas  Films. 
Inc.;  Filmex.  Inc.;  Filmfair.  Inc.;  Focus  Pre- 
sentations. Inc.;  Gerald  Productions;  Gordon/ 
Youngman  Productions.  Inc.  Henkin-Faillace 
Productions.  Inc.;  Illustra  Films,  Inc.;  Henry 
Jaffe  Enterprises  Clayco  Films,  Inc.;  Kim  & 
Gifford  Productions.  Inc.;  James  Love  Pro- 
ductions. Inc.;  Marathon  International  Produc- 
tions. Inc.;  Movierecord.  Inc.;  MPO  Produc- 
tions, Inc.;  Owen  Murphy  Productions,  Inc.; 
Fred  A.  Niles  Communications  Centers.  Inc.; 
Pelican  Films.  Inc.;  PGL  Productions.  Inc.; 
The  Place  for  Filmmaking,  Inc.;  Producing 
Artists.  Inc.;  Production  Center.  Inc.;  Rosc- 
Magwood  Productions.  Inc.;  Savage  Friedman 
Productions.  Inc.;  Mickey  Schwarz  Produc- 
tions. Inc.;  Spectra  Films,  Inc.;  Henry  Strauss 
Productions.  Inc.;  Tele-Video  Productions. 
Inc.;  TV  &  Film  Graphics.  Inc.;  Vision  As- 
sociates. Inc.;  \'PI  Productions.  Inc.;  WCD. 
Inc.;  Willard  Pictures.  Inc. 
Associate  Members:  ABC  Camera  Corp.; 
Animated  Productions.  Inc.;  Bonded  Service, 
div.  Novo  Industrial  Corp.;  Camera  Service 
Center,  Inc.;  C"ineffccts.  Inc.;  Coastal  Film 
Services.  Inc.;  Jerome  J.  Cohen,  Inc.;  Color 
Service  Co.;  Du  Art  Film  Labs.  Inc.;  F&B' 
Ceco.  Inc.;  General  Camera  Corp.;  Saul  Korn- 
reich  &  Sons,  Inc.;  Manhattan  Sound  Corp.; 
Mecca  Film  Laboratories  Corp.;  Moviclab, 
Inc.;  Precision  Film  Labs.  Inc.;  Preview 
Theatre.  Inc.;  Recording  Studios.  Inc.;  Reeves 
Sound  Studios;  Charles  Ross,  Inc.;  Titra  Sound 
Corp. 
Executive  Director:  Harold  Klein 

Purpose:  An  organization  of  professionals  in 
the  art  and  craft  of  motion  picture  making, 
dedicated  to  preserving  standards  of  quality. 


Trade  and 
Professional 
Organizations 
Serving  the 
Audio- Visual 
Industry 


Associations  of  Dealers, 
Engineers,  Laboratories 
cind  Producers  in  the  U.  S. 
Canada  and  Abroad 


service,  good  practice,  ethics  and  to  the  devel- 
opment of  the  Industry.  The  organization, 
through  membership  meetings  and  active  com- 
mittees, works  to  advance  the  motion  picture 
industry  in  all  of  its  branches;  to  establish 
and  maintain  a  high  standard  of  ethics  among 
prixlucers.  their  employees,  their  suppliers  and 
their  clients;  to  distribute  accurate  information 
with  regard  to  technical  improvements;  to  ad- 
vise the  general  public  on  the  importance  of 
the  film  industry  in  the  nation's  economy;  to 
encourage  responsible  people  to  enter  the  in- 
dustry: to  promote,  stabilize  and  coordinate  all 
elements  of  the  industry  • 


Internal ional  Prod ut  or 
and  Laboratory  Groups 


THE   ASSOCIATION 
OF   MOTION    PICTURE   PRODUCERS 
AND   LABORATORIES  OF  CANADA 
Office    (of    ihc    President):    ^    Brockhouse 
Road,  Toronto  14.  Ontario:  (of  the  Executive 
Secretary):  Suite  512,  55  York  Street,  Toron- 
to 1,  Ontario.  Can.    {Continued  on  next  page) 


I7th    PRODUCTION    REVIEW 


45 


LaBTV 

stops 
processing 
headaches 
4-ways 


•  SERVICE 

•  TIME 

•  QUALITY 

•  PRICE 


Save  yourself  a  headache.  Next 
time  get  a  "professional"  lab  to 
do  the  job.  Only  Lab-TV  has  the 
knowledge  experience  and  equip- 
ment to  the  do  the  job  right.  Ask 
any  film-maker. 

So  take  a  tip,  not  a  pill.  Send 
your  next  job  to  Lab-TV. 

The  Lab  for 

i6/35mm 

Negative/Positive,  Black/ 
White,  Color  &  Reversal  Film 

OTHER  SERVICES: 

•  16mni  Color  Printlne  •  Reduction  Printing 

•  Processine  i  Printing  •  Dupe  Negatives 
■  Fine  Grain  Positives  ■  Release  Prints 

•  Complete  Services 


International  Industry  Trade  Organizations: 


723  Seventh  Ave  .  New  York  19.  N.Y.  •  JU  6-2293 


CANADIAN  LABORATORIES  AND  PRODUCERS; 
Officers:  Roger  J.  Bcaudry  (Pathc-Hum- 
phrics  of  Canada,  Ltd.),  President:  Heinz  A. 
K.  Drege  (Williams.  Drege  &  Hill.  Ltd.):  Vice- 
Pre.siilenl:  S.  Dean  Peterson  (Peterson  Pro- 
ductions, Ltd.),  Immediate  Past  President: 
Frank  A.  Young,  Executive  Secretary. 
Directors:  Claude  Barnwell  (Filmarc  Pro- 
ductions. Ltd.):  David  Bier  (David  Bier  Stu- 
dios &  Film  Laboratories);  Robert  C.  Crone 
(Film  House,  Ltd.);  E.  Wally  Hamilton 
(Trans-Canada  Films,  Ltd.):  Gerald  J.  Kee- 
ley  (Robert  Lawrence  Productions  (Canada), 
Ltd.)  Gordon  Petty  (Film  Technique.  Ltd.); 
Nick  J.  Zubko  (Cine  Audio,  Ltd. ) :  Frank  Tate 
(Photo  Importing  Agencies,  Ltd.). 
Membership:  Canadian  firms,  proprietorships. 
partnerships,  corporations  and  agencies  en- 
gaged in  motion  picture  production  or  labora- 
tory work  are  eligible  for  Active  Membership. 
Persons,  firms  or  organizations  acceptable  to 
the  membership  and  interested  in  the  further- 
ance of  the  motion  picture  industry  in  Canada 
are  eligible  for  Associate  Membership  (non- 
voting). Present  membership:  60  Active  Mem- 
bers; 14  Associate  Members;  Total  74. 
Purpose:  To  promote  the  common  interest  of 
those  engaged  in  the  motion  picture  produc- 
tion and  laboratory  industries  in  Canada  by 
maintaining  the  highest  possible  standards  in 
the  production  of  motion  pictures  for  indus- 
trial, commercial,  theatrical,  or  television  re- 
lease; to  represent  the  industry  in  its  relations 
with  government,  other  associations  and  the 
public  at  large;  to  encourage  government  agen- 
cies to  have  their  films  produced  by  private 
producers. 

Activities:  I.  To  continue  to  promote  the 
position  and  advantages  of  the  Canadian  pri- 
vate film  production  and  laboratory  industries. 
2.  To  encourage  all  governments  and  govern- 
ment agencies  to  let  more  and  more  film  pro- 
duction via  tender  to  private  producers,  and 
to  produce  fewer  films  themselves.  3.  To  as- 
sist with  the  launching  of  35mm  color  process- 
ing in  Canada.  4.  To  provide  for  film  require- 
ments in  connection  with  EXPO  '67  (Canada's 
Official  World's  Fair,  to  be  held  in  Montreal). 
5.  To  assist  in  staging  an  impressive  Cana- 
dian Centennial  Film  Awards  Competition, 
with  presentations  to  take  place  in  Toronto 
in  the  fall.  • 

FEDERATION  OF  SPECIALIZED 
FILM  ASSOCIATIONS 
Office  (of  the  Secretary) :  2,  Bourchier  Street 
London,  W.  1,  England.  Telephone:  REGent 
3781.  J.  Neil  Brown,  M.A.,  Secretary. 
Purpose:  The  Federation  represents  aad  pro- 
motes the  interests  of  all  branches  of  the 
specialized  film  industry  through  its  constituent 
member  Associations:  (1)  Association  of  Spe- 
cialized Film  Producers  representing  the  pro- 
ducers of  cinema  shorts,  documentaries,  spon- 
sored industrial  and  Government  fUms.  (2) 
Advertising  Film  Producers  Association  repre- 
senting producers  of  advertising  films  for  tele- 
vision and  cinema.  (3)  British  Animation 
Group    representing    producers    of    cartoon. 


animated  diagram,  special  and  model  anima- 
tion films.  Each  Association  is  represented  on 
the  Federation  Council  by  its  Chairman  and 
Vice-Chairman  and  elected  representatives.     • 

INTERNATIONAL  QUORUM 
OF  MOTION   PICTURE   PRODUCERS  (IQ) 
Of  lie  L  (of  the  President):  19  Fairmont  Ave., 
Ottawa,  Canada. 

Officers:  Graeme  Eraser  (Crawley  Films, 
Ltd.),  President:  Matt  Farrell  (Matt  Farrell 
Productions).  Vice-President:  Jack  R.  Rabius 
K  &  S  Films,  Inc.).  Secretary-Treasurer. 
Directors:  Graeme  Eraser.  Matt  Farrell,  Jack 
R.  Rabius;  Knut-Jorgen  Erichsen  (Central- 
film  A/S.  Oslo,  Norway);  D.  M.  Sapra  (Asia 
Telefilms.  Hyderabad  (20)  India);  Howard 
J.  Silbar  (Time  Life  8  Productions,  Grand 
Rapids.  Mich.). 

Membership:  Charter  members  include  51 
non-theatrical  motion  picture  production  com- 
panies, situated  in  31  marketing  areas  of  the 
United  States,  plus  one  company  in  each  of 
Australia.  Belgium.  Canada.  Denmark.  Fin- 
land. Germany,  Greece,  India.  Japan.  Kenya. 
Mexico,  Norway.  Portugal.  Puerto  Rico.  South 
Africa,  Sweden.  Switzerland.  Turkey,  United 
Kingdom,  and  Yugoslavia. 
Purpose:  This  is  a  newly-formed  international 
network  of  non-theatrical  producers  of  films 
for  industry,  government  and  television.  Pur- 
poses are  to  assist  in  the  exchange  of  ideas, 
information  and  understanding  among  its 
members,  to  broaden  the  surface  horizon  of 
each  member  through  affiliation  with  member- 
producers  located  strategically  throughout  the 
world:  to  raise  the  professional  standards  of 
non-theatrical  motion  pictures  by  examples 
of  excellence;  to  share  among  members  new 
concepts  and  technology  for  the  betterment 
of  motion  pictures:  to  exchange  information 
on  personnel,  equipment  and  markets  for  the 
good  of  all  members;  to  provide  members  with 
information  on  photography  and  recording 
conditions  in  each  area;  and  to  simplify  and 
render  more  productive  the  operations  of  all 
members.  • 

SCREEN      ADVERTISING 
WORLD   ASSOCIATION   LTD. 

Office:  35  Piccadilly.  London  W.  1.  England. 
Cables:  FESTFILM  LONDON  W.l. 
Officers:  Jean  Mineur,  President;  Ernest 
Pearl.  Honorary  Life  President:  Pax  Moren 
and  Per  Onner.  Vice  Presidents:  B.  H.  Annett. 
Director  General. 

Purpose:  To  promote  and  develop  cinema 
screen  advertising  on  an  international  basis; 
to  assist  in  the  promotion  and  trade  among 
members  of  the  Association  by  provision  for 
distribution  facilities  and  a  central  information 
service;  and  by  arranging  for  the  exchange  be- 
tween members  of  information  for  their  mutual 
assistance. 

1967  Activities:  The  Association  is  respon- 
sible for  the  organization  of  the  International 
.Advertising  Film  Festival.  The  14th  Interna- 
tional Advertising  Film  Festival  will  be  held 
during  the  period  June  19-24,  1967,  at  Cannes. 


46 


BUSINESS   SCREEN  •   1967 


THE  COMMUNICATOR: 
AGENT  OF  CHANGE 

In  the  process  of  modifying  behavior, 
the  communicator  plays  a  critical  role. 

He  must  not  only  transmit, 

but  structure  and  sequence  as   well. 

He  must  not  only  tell, 

but  insure  that  reception  and  retention 

will  indeed  take  place. 

His  imagination  and  skill  are,  in  fact, 
the  only  guarantee  that  change  will  occur. 
His  integrity  the  only  assurance 
that  the  cheinge  will  be  for  the  better. 


31    WEST    53RD    STREET    •    NEW    YORK    IB.    N. 
PLAZA   70651 


Communicating  ideas  on  film  and  a  full  range  of  pi-ogrammed  audio-visual  media 


NOT 
ENOUGH... 

It  takes  more  than  a  camera  to 
make  good  films.  Fraser  Produc- 
tions' staff  of  writers,  directors, 
cameramen  and  editors  can 
guarantee  that  your  next  film  will 
be  an  effective  one.  Write  or  call 
for  a  showing  of  the  'Fraser  Film 
Film'  demo  reel. 

FPASER    PRODUCTIONS 


38  HOTALING  .  SAN  FRANCISCO 

(415)  982-9988 

8380  MELROSE,  HOLLYWOOD 

(213)  653-4480 


The  Sweet  Sound  of  Success 

An  idea  to  communicate?  Record  it!  On  tape, 
records,  or  film  ...  at  RPL.  Unexcelled  studios, 
expert  engineers,  huge  music  and  effects 
library,  monaural  and  stereo  mastering  and 
duplicating,  screening  theater,  efficient  follow- 
through.  You  just  concentrate  on  the  IDEA  .  .  . 
and  listen  to  the  sweet  sound  of  success!  The 
quick,  precise,  economical  way  to  reach  your 
salesmen,  distributors,  customers,  prospects, 
the  public  .  .  .  with  sales  and  product  infor- 
mation, management  messages,  engineering 
data,  training,  meetings,  audiovisuals,  films, 
and  exhibits.  Call  or  write  for  details. 

Sound  Ideas  from 

RECORDED  PUBLICATIONS  LABORATORIES 
1508  Pierce  Avenue,  Camden,  N,  J.  08105 


RF 


J 


National  Organization 
of  Audio- Visual  Dealers 


THE  NATIONAL  AUDIO-VISUAL 

ASSOCIATION,   INC. 

National  Office:  3150  Spring  Street,  Fair- 
fax. Virginia  22030. 

Contact;  Don  White.  Executive  Vice-Presi- 
dent or  James  P.  Thompson,  Vice-President 
&  General  Manager. 

Membership:  A  trade  association  of  the  com- 
mercial audio-visual  industry:  membership 
consists  of  ( 1 )  A-V  dealers  and  film  libraries; 
(2)  A-V  materials"  producers;  (3)  A-V  equip- 
ment manufacturers;  and  (4)  independent 
A-V  suppliers"  representatives. 
Purpose:  The  Association  was  organized  in 
1939  to  ( 1 )  collect  and  furnish  data  which 
will  benefit  A-V  business;  (2)  improve  the 
professional  status  and  business  practices  of 
the  industry;  ( 3 )  provide  business  education 
and  information;  and  (4)  promote  better  re- 
lations between  A-V  suppliers,  distributors, 
and  customers. 

Board  of  Directors:  Eloise  Keefe  (T.E.A. 
Film  Library,  Dallas),  Chairman  of  the  Board: 
Max  Rarig  (Rarig"s.  Inc.,  Seattle),  President; 
Frank  S.  Bangs  (Frank  Bangs  Co..  Inc.,  Wich- 
ita ) ,  First  Vice-President  &  President-Elect: 
John  Ellingson  (Inland  Audio-Visual  Co., 
Spokane),  Second  Vice-President:  P.  Ray 
Swank  (Swank  Motion  Pictures,  Inc.,  St. 
Louis)  Secretan,':  Alan  P.  Twyman  (Twyman 
Films,  Inc.,  Dayton),  Treasurer. 
Directors-at-Large:  Ann  Vath  (Audio-Vis- 
ual Aids,  Sharpsville,  Pa.);  Jasper  G.  Ewing 
(Jasper  Ewing  &  Sons,  New  Orleans);  Paul 
Cox  (Coast  Visual  Education,  Hollywood);  C. 
M.  Meserve  (A.  H.  Rice  Co.,  Inc.,  Manches- 
ter, N.H.). 

Regional  Directors:  Rutherford  K.  Clarke 
(The  Rud  Clarke  Co..  Inc..  Syracuse);  Boggs 
Huff  (Visual  Education  Co.,  Inc.  Nashville); 
Lester  E.  Norstad  (Norstad  Audio-Visual  Co., 
Northfield,  Minn.);  Ronald  Nelson  (Redlands 
A-V  Sales  &  Service,  Redlands,  Calif. ) ;  Nelson 
C.  White  (Nelson  C.  White — Ideal  Pictures, 
Baltimore);  R.  R.  Hiller  (Midwest  Visual 
Equipment  Co.,  Inc.,  Chicago);  Arnold  A. 
Nored  (Sound  Photo  Sales  Co.,  Lubbock,  Tex- 
as); Marvin  Melnyk  (Winnipeg,  Manitoba, 
Canada). 

Ex  Officio:  Robert  P.  Abrams  (Williams, 
Brown  &  Earle  Co,,  Philadelphia);  Harvey 
Marks  (Visual  Aid  Center,  Denver);  Albert 
R,  Bailey  (Bailey  Films,  Inc.,  Hollywood); 
Don  E.  Warner  ( Audiotronics  Corp.,  North 
Hollywood);  Mike  Swank  (Swank  Motion  Pic- 
tures. Inc.,  St.  Louis);  Howard  Wilson  (H. 
Wilson  Corp.,  Chicago);  Jerry  Denbo  (West- 
ern Audio-Visual  Representatives,  San  Mateo, 
Calif.). 

Principal  Committees:  Frank S. Bangs, Co;i- 
vention:  Ellsworth  C.  Dent,  Educational:  Mike 
Swank,  Fihn  Council:  Robert  P,  Abrams,  In- 
dustry &  Business  Council:  John  Ellingson, 
Membership:  J,  W,  Kintner,  Nominating:  Har- 
vey  Marks,   Religious  Council:  Wayne   New- 


man, Resolutions:  Max  Rarig,  Long  Range 
Planning:  Ainslic  Davis,  Technical  .Standard':. 
Publications:  The  Association's  regular  bul- 
letin, NA  VA  News,  is  published  26  issues  per 
year,  available  to  members  only.  Of  general 
interest  are:  The  Audio-Visual  Equipment  Di- 
rectorx,  Thirteenth  Edition,  published  Janu- 
ary, 1967  (340  pages,  $6,00);  The  NAVA 
Trade  Directory.  1966-67,  coded  to  show 
services  and  products  available  (free  on  re- 
quest); The  Audio-Visual  Speakers'  Guide 
1 964  ( free  on  request ) ;  and  Tall<  Is  Not 
Enough.  1962,  an  A-V  utilization  handbook 
for  industry  (single  copies,  free  on  request). 
1967  Activities:  The  NAVA  Convention  and 
and  Trade  Show:  July  1 5- IS,  The  Palmer 
House,  Chicago.  III.  Guests  admitted  on  fee 
basis.  • 


National  Organization  of 
Professional  Engineers 


THE   SOCIETY  OF  MOTION   PICTURE 
AND  TELEVISION   ENGINEERS 

Headquarters:  9  East  41st  Street,  New  York, 
New  York  10017. 

Officers:  G.  Carleton  Hunt  (Deluxe  Lab- 
oratories, Inc.),  President:  Deane  R,  White 
(Photo  Products  Dept,,  E.  I.  du  Pont  de 
Nemours  &  Co. ) .  Executive  Vice-President; 
Ethan  M.  Stifle  (Eastman  Kodak  Co.),  Past 
President:  William  T.  Wintringham  (Bell  Tel. 
Laboratories,  Inc.),  Engineering  Vice-Presi- 
dent: Rodger  J.  Ross  (Canadian  Broadcasting 
Corp.),  Editorial  Vice-President:  Joseph  T. 
Dougherty  (E.  I.  du  Pont  de  Nemours),  Fin- 
ancial Vice-President:  E.  B.  McGreal  (Pro- 
ducers Service  Co. ) ,  Conference  Vice-Presi- 
dent: Wilton  R.  Holm  (E.  I.  du  Pont  de 
Nemours),  Sections  Vice-President;  Max 
Beard,  Vice-President  for  Education  Affairs; 
William  G.  Hyzer.  Vice-President  for  Instru- 
mentation &  Higli-speed  Photograpliy;  Richard 
J,  Goldberg  (Houston  Fearless  Corp,),  Vice- 
President  for  Motion  Picture  Affairs;  J.  S, 
Courtney-Pratt  (Bell  Tel,  Laboratories),  Vice- 
President  for  Photo  Science  Affairs:  Richard 
S.  O'Brien  (CBS  Television  Network)  Vice- 
President  for  Television  Affairs:  H,  Theodore 
Harding  (E.  I.  du  Pont  de  Nemours),  Secre- 
tary 1967-68;  Saul  Jeffee  (Movielab,  Inc.). 
Treasurer  1966-67;  Lewis  A.  Bernhard,  Ex- 
ecutive Secretary. 

Local  Section  Chairmen:  Gordon  L.  Bone. 
2405  Esther  Ave,,  Huntsville.  Ala.  35810; 
Orley  J,  Bratton,  205  Nelson  Ave,,  Eau  Gallie, 
Fla.  32935;  John  F.  X.  Browne,  Jr..  642  N. 
Woodward,  Birmingham.  Midi.  48011;  Sid- 
ney Davidson,  2424  South  Dahlia  St.,  Denver. 
Colo.  80222;  Raymond  Demoulin,  193  Kay- 
mar  Dr..  Rochester.  N.Y.  14616;  Ted  Fogel- 
man,  1057  South  Ogden  Dr..  Los  Angeles. 
Calif..  90019;  Allen  F,  Hilliard,  164  N. 
Wacker  Dr„  Chicago.  60606;  Hubert  T.  Jen- 
kins. 1600  Clifton  Rd,.  N,  E.,  Atlanta.  Ga. 
30333;  Robert  E.  Johnson,  51  Orchard  Way, 
N..  Rockville.  Md.  20852;  Edward  Kornstein, 
6  Holiday  Rd.,  Wayland.  Mass.  01778;  John 
J.  Kowalak.  619  W.  54  St.,  New  York  10019; 


48 


BUSINESS   SCREEN   •    1967 


] 


OF    KANSAS    CITY 


OF   PHILADELPHIA 


TWO     SIGNS     OF     THE     TIMES 

Calvin  Cinequip,  Inc.  of  Kansas  City  and  Calvin  Cinequip,  Inc.  of  Philadelphia  are 
the  full  corporate  names  of  two  new  companies  organized  to  serve  your  equipment  needs 
in  the  field  of  communications.  A  complete  range  of  production  and  audio  visual  equipment 
is  available  for  rental  or  purchase.  The  organizations  are  also  backed  by  production  and 
utilization  knowledge  as  both  have  experience  and  working  relationships  with  sources  for 
production  services,  processing,  and  release  printing. 

Whatever  your  needs,  raw  stock,  cameras,  recorders,  lights,  accessories,  editing 
gear,  projectors,  cans  and  cases  .  .  .  We  have  them.  They  are  available  for  you  now— and 
right  now.  The  letters  CCI  were  selected  for  easy,  quick  reference— which  is  exactly  the 
kind  of  service  we  expect  to  supply.  You  are  our  reason  for  being  in  business— so  write, 
wire  or  call: 


L_N/irvJ 


irxiEic^LJj 


irvj 


1105  TRUMAN  ROAD 
KANSAS  CITY.  MISSOURI 


64106     (816)  HA  1-1230 


1909  BUTTONWOOD  STREET 
PHILADELPHIA,  PENNSYLVANIA      19130     (215)  LO  3-1686 


17lh    PROnitllON     RIVIKU 


irvmlevine 


associates 


o 

IS) 

in 

<N 

rvj 
in 


o 
o 


O 


UJ 

u 

I- 


O 


ART  ON  FILM 
AND  ANIMATION 

TITLE  DESIGN 

AND  ILLUSTRATION 


7241  -  2 


7386  -  88 

5386  -  88 

iiiiii 

ECO-2/7255 


bebell 


108  Wes)     2-iih 


■l6~ 


:„L  [ijijll 


CORNER      UCMi:    OF    CMCRICAS 

PHONE:    I2I2I  924-8573 

CABLES     LABSBEBELL.N    V 

for  NEW  1967  Price  List  C-2. 


MOTION   PICTURE   &   TV   ENGINEERS: 

(CONTINUED  FROM   THE    PRECEDING   PAGE   48) 

Murray  W.  Marshall,  14  Fcatherwood  PL, 
Islington.  Onl..  Canada:  William  M.  O'Rork, 
161  Eighth  Ave,  N..  Nashville.  Tenn.  37203: 
Bruce  L.  Prentice,  5170  Cumberland  Ave., 
Montreal  29,  Quebec.  Canada:  Burton  Smith, 
4075  Transport  St.  Palo  Alto.  Calif.  94303. 
Chairmen/Smpte  Engineering  Commit- 
tees: John  M.  Waner  (Kodak),  Color:  Arthur 
J.  Miller  ( Du  Art  Film  Labs),  Film  Dimen- 
sions: Frank  H.  Riffle  (Carbons,  Inc.),  Film 
Projection  Practice:  Robert  D.  Shoberg  (Red 
Lake  Labs. ) ,  Instrumentation  &  High  Speed 
Photography:  James  L.  Wassell  (Hollywood 
Film  Co.).  Laboratory  Practice:  Gary  Kaess 
( Keystone  Camera  Co. ) ,  1 6/8mm  Motion  Pic- 
tures: F.  G.  Albin  ( 20th  Century  Fox ) ,  Sound: 
R.  E.  Putman  (General  Electric),  Television: 
F.  M.  Remley,  Jr.  (Univ.  of  Michigan),  Video 
Tape  Recording:  H.  W.  Knop,  Jr.  (E.  L  du- 
Pont),  Standards. 

Conferences:  101  st.  New  York,  New  York 
Hilton,  April  16-21,  1967:  102nd,  Chicago, 
Edgewater  Beach,  Oct.  15-20,  1967.  • 

BRITISH   INDUSTRIAL  FILM  ASSOCIATION 

Office:  30  Queen  Anne's  Gate.  London, 
S.W.I.  England.  Phone:  WHltehall  9971. 

Officers:  Sir  Peter  Runge,  President:  The 
Earl  of  Drogheda,  The  Earl  of  Halsbury,  Vice 
Presidents. 

Council:  B.  G.  Akroyd  (United  Kingdom 
Atomic  Energy  Authority ) ;  Edgar  Anstey 
(British  Railways  Board);  Clive  Barwell 
(Mullard):  R.  L.  Bassett  (Smith  Kline  and 
French  Laboratories):  Maurice  Buckmaster 
(Maurice  Buckmaster  Associates);  J.  Camp- 
bell Eraser  (Dunlop):  W.  P.  N.  Edwards 
(Confederation  of  British  Industry);  Peter 
Goodricke  (George  Wimpey  &  Co.,  Ltd.);  L. 
M.  Mitchell  (Unilever,  Ltd.);  M.  W.  Pitts- 
Tucker  (Courtaulds) ;  John  Drummond  (Shell 
International):  Hugh  Whitwell  (Courage,  Bar- 
clay &  Simonds). 

Purpose:  To  promote  the  best  use  of  film  in 
the  service  of  industry  and  commerce  and  in 
particular  (a)  to  foster  the  exchange  of  infor- 
mation and  experience  among  industrial  organ- 
izations interested  in  the  use  of  films:  and  (b) 
to  encourage  the  wide  distribution  and  use  of 
British  industrial  films  at  home  and  overseas. 

Meetings  and  Activities:  Monthly  meetings 
in  London  and  cities  in  Britain:  publication  of 
news  and  comment  items;  loan  of  cinema  facil- 
ities between  members;  confidential  advice  on 
production  facilities  and  services.  Organizers 
of  the  annual  British  National  Industrial  Film 
Awards  Competition.  Membership  restricted  to 
sponsors  and  users  of  industrial  films.  Adver- 
tising agencies:  public  relations  consultants  and 
non-theatrical  film  distribution  companies  are 
admitted  as  associate  members  of  this  national 
organization  in  the  factual  film  industry.         • 

■i;  Reports  on  activities  of  the  British  Industrial 
Film  Association  are  featxired  in  regular  issues. 


WORLD   FILM   COMPETITION    IN    1967 

THE   EIGHTH   INTERNATIONAL 
INDUSTRIAL   FILM   FESTIVAL 

Sponsored   by   the   Council   of   European 
Industrial   Federations 

'■  The  world's  foremost  gathering  of  industrial 
film  users  and  producers  from  throughout 
Europe,  the  Middle  East  and  the  U.  S.  is  held 
annually  in  various  European  capitals.  The 
1966  International  Industrial  Film  Festival 
took  place  in  Venice,  Italy,  last  fall,  under  the 
sponsorship  of  the  Italian  member  of  the  Coun- 
cil of  European  Industrial  Federations. 

The  Eighth  International  Industrial  Film 
Festival  will  be  held  in  Lisbon.  Portugal,  on 
September  5  through  the  10th,  1967.  The  event 
will  be  sponsored  by  the  Portuguese  Federa- 
tion of  Industry,  the  CIFE  member  in  that 
country  and  host  of  the  1967  Festival. 

All  delegates  and  jurors  are  official  represen- 
tatives of  their  national  industrial  associations 
or  federations.  The  U.S..  for  example,  is  rep- 
resented by  the  National  Association  of  Manu- 
facturers. At  Rouen.  France  in  1965  and  again 
at  Venice,  in  1966,  the  publisher  of  Business 
Screen  was  one  of  the  official  U.S.  delegates. 

Categories:  the  following  types  of  films  are 
in  competition  at  these  International  Festivals: 

A.  Films  about  industrial  questions  (economic, 
social,  technical  or  scientific )  or  general  inter- 
est and  intended  for  showing  primarily  to  the 
general  public. 

B.  Films  about  specific  industrial  products, 
materials  or  projects,  intended  for  showing 
primarily  to  the  general  public. 

C.  Films  aiming  less  at  information  than  do 
the  films  in  categories  A  and  B,  but  which  have 
the  purpose  of  contributing  to  the  prestige  of 
the  industry  concerned  or  a  firm,  intended 
primarily  for  the  general  public. 

D.  Films  about  specific  industrial  products, 
materials  or  projects  or  about  industrial  tech- 
niques (management  methods,  measures  for 
increasing  productivity,  efficiency  and  output, 
rationalisation,  automation,  application  of 
modern  techniques,  etc. )  intended  primarily 
for  specialist  audiences. 

E.  Films  on  industrial  application  of  scientific 
principles  and  research  intended  primarily  for 
special  audiences,  including  educational  estab- 
lishments, rather  than  for  general  showing  like 
categories  A,  B  and  C. 

F.  Films  on  management  and  manpower  train- 
ing (for  example,  vocational  guidance  and 
training,  training  within  the  firm )  and  on  man- 
power promotion  and  human  relations  within 
the  firm,  intended  rather  for  an  industrial  au- 
dience than  for  the  general  public. 

G.  Films  on  accident  prevention,  occupational 
diseases,  health,  re-education  and  measures 
of  social  security,  intended  rather  for  an  in- 
dustrial audience  than  the  general  public. 
Films  will  be  shown  in  their  original  language. 
The  two  official  languages  of  the  Festival  are 
English  and  French. 

Entries:  U.  S.  entries  are  screened  by  the 
Council  on  International  Nontheatrical  Events 
(CINE)  on  behalf  of  the  National  Association 
of  Manufacturers  which  represents  this  country. 


50 


BUSINESS   SCREEN   •   1967 


Whether  your  interest  is  in  mass  film  circulation 

or  in  specialized  audiences,  you  will  want  to  check  your  cost 
and  find  out  how  you  can  obtain  CUSTOM  distribution 
and  up  to  25%  more  booking  with  no  increase 
in  your  distribution  budget . . . 


-:'.^ 


United 
World 
Films 


^^^  Custom  Sponsored 

Distribution 


X 


For  more  details  on  Custom  Distribution 
call  collect  or  write: 


UNITED  WORLD  FILMS,  INC. 


221  Park  Avenue  South  •  New  YoiJ<,  N.Y.  10003 


(212)  777-6600 


17lh    PRODUCTION    REVIEW 


51 


PICTURE   PARADE 


New- 
just  off  the  presses . 


our  full  color  brochure  which  describes  all  of  the 
services  available  at  Capital.  We  solicit  people  who 
want  customized  service. .  .who  demand  top  quality. 
Our  expanded  laboratory  and  production  facilities 
are  at  your  disposal  24  hours  a  day.  Professional 
motion  picture  laboratory  with  complete  in-house 
capabilities  from  script  to  screen  all  under  one 
complex.  Complete  photo  processing  and  printing 
service  with  the  most  modern,  up-to-date  equipment 
available.  Comprehensive  recording  and  re- 
recording  facilities  to  fit  every  need. 
We'll  be  pleased  to  tell  you  our  complete  service 
story.  Just  drop  us  a  line  and  our  brochure  will  go 
out  to  you  return  mail. 
No  obligation,  of  course. 

•  'Be  sure  the  company  you  deal  with  has  the  years 
of  experience  we  have." 


IfflSING 
FILMS 


America's  Merchant   Marine  at 
Work:  Film  on  World  Commerce 

■A'  Four  continents,  including  a 
fascinating  3,000-mile  trip  up  the 
Amazon  River,  are  featured  in 
Colleai'iies  in  World  Commerce,  a 
new  30-niinute  documentary  film 
on  the  American  Merchant  Ma- 
rine, sponsored  by  Moore-McCor- 
niack  Lines. 

The  United  States,  South  Amer- 
ica, Africa.  Scandinavia  and  the 
European  Low  Countries  are  used 
as  examples  of  the  expanding  im- 
portance of  the  American  flag 
shipping  scene  in  terms  of  recipro- 
cal commerce.  Operations  of 
Moore-McCormack's  break-bulk 
and  door-to-door  container  cargo 
liner  service  should  make  the  new 
film  interesting  to  shippers  around 
the  world.  Moore-McCormack's 
luxury  liner  cruises  offer  charming 
vignettes  of  some  of  the  expe- 
riences which  delight  cruise  pass- 
engers. 

The  film  was  produced  by  John 
M.  S'^uiers,  president  of  Willard 
Pictures.  Inc..  of  New  York,  with 
the  cooperation  of  J.  A.  Meder- 
nach.  vice-president  of  Moore- 
McCormack  Lines,  and  J.  S.  Ful- 
lerton,  of  J.  S.  Fullerton.  Inc.  ad- 
vertising agency. 

Three  camera  crews  under  the 
direction  of  Fred  Porrett.  Richard 
Durrance  and  Walter  Holcombe 
traveled  over  30.000  miles  to 
cover  the  four  continents  which 
Moore-McCormack  serves. 

The  film  was  premiered  on  Feb- 
ruary 6  aboard  Moore-McCor- 
mack's luxury  liner  S.S.  Brasil  in 
New  York  harbor.  It  will  be 
placed  in  extensive  distribution  in 
this  country  and  abroad  in  the 
near  future.  • 

*       *       * 

Volkswagen  World  Trade  Picture 
ii  Production  for  Fall  Release 

ir  The  "disappearing  barriers" 
among  people  of  the  world  as  a 
result  of  their  participation  in  in- 
ternational trade  is  the  subject  of 
a  new  film  to  be  made  for  Volks- 
wagen of  America  by  Marathon 
International  Productions.  Inc. 

The  35mm  color  film,  tentative- 
Iv  titled.  A  Wlwie  World,  will  be 
the  seventh  in  the  series  of  inter- 
national Volkswagen  films  pro- 
duced bv  Marathon  in  several  lan- 
guages for  worldwide  distribution, 
and  is  to  be  released  this  fall. 

Location  photography  in  the 
United  States.  England.  Thailand. 
Hong  Kong.  France,  Italy.  Swe- 
den, Hungary  and  Germany  is 
pL'-nned.  • 


"Florence,  Day  of  Destruction" 
Moving  Story  of  November  Flood 

The  Committee  to  Rescue  Ital- 
ian Art  (CRIA.  Inc.)  has  an- 
nounced that  the  hour-long  color 
documentary.  Florence:  Day  of 
Destruction,  narrated  by  Richard 
Burton,  is  now  available  on  a  free- 
loan  basis  for  public  and  private 
use  through  libraries  of  Associa- 
tion Films.  Inc 

Franco  Ziffirelli.  the  director. 
Mr.  Burton  and  RAl.  the  pro- 
ducer, donated  the  film  to  CRIA 
in  order  that  it  mi?ht  be  shown 
throughout  the  country  to  raise 
funds  to  assist  in  the  rescue  of  the 
dama"ed    museums,    archives   and 


\Vater-ravag:d  interior  o/  ihc  Santa 
Ciocc  cliincli,  Iniilt  in  1294.  as 
shoun  in  "Florence  —  Days  of  De- 
struction" d-stnbutcd  by  Associa- 
tion Films. 

libraries  of  Florence.  The  motion 
picture  is  a  deeply-moving  account 
of  the  flood  of  November  4.  1 966. 
which  raced  across  one-third  of 
Italy. 

Zeffirelli.  a  Florentine,  and  Bur- 
ton, who  claims  Florence  as  his 
"second  city."  document  the  price- 
less loss  of  artistic  treasures  as 
well  as  the  fortifying  spirit  of  the 
Florentines  and  the  young  people 
from  all  over  the  world,  who  vol- 
unteered their  serivces  to  the  re- 
cue  of  a  cultural  heritage. 

The  purpose  of  this  >vorld-"iH'; 
art  rescue  and  restoration  opera- 
tion is  concisely  stated  in  the  film 
by  Mr.  Burton:  "It  seemed  liki' 
the  logical  thini  for  a  civili'er' 
people  to  do."  • 

Love  Productions  in  New  Offices 

■;"  James  Love  Productions  hav 
moved  to  new  offices  at  ?50  Fifth 
.Avenue  in  New  York.  Facilities 
no  V  include  a  sound  stage  as  well 
as  recording  and  editina  studios.  • 


BUSINESS    SCREEN    ■    1967 


* 


ASSOCIATION   FILMS,   INC. 
Headquarters  Office: 

600  Madison  Ave.,  New  York,  N.Y.  10022 
Phone:  (212)  421-3900 
Midwest  Sales  Office:  The  Wriglcy  Bldg..  400 

N.  Michigan  Ave.,  Chicago,  111.  60611. 
Phone:    (312)   467-0400.   J     Liebich,    Manager 

of  Sales 

Robert  D.  Mitchell,  President 

J.  R.  Bingham,  Vice-Chairman,  Treasurer 

Robert   M.    Finehout,   Vice  President,   Corpo- 
rate Advertising  &  Public  Relations 

Robert  \V.  Bucher.  Vice  President,  Sales 

A.   L.   Fredrick.  Vice  President,   Mid-Western 
Represcntatiie 

Reg.  Evans.  Vice  President,  Sales 

[ohn  Barwick.  Miinager  Association 
Instructional  Materials 

E.  H.  Johnson.  Mfir..  Special  Services 

Tim  Wholey.  Service  Manager 

Eastern  .•Vrea  Exchange 

600   (Irand   .Xvcnue.    Ridgefield,    \.J..   Phone; 
201-\\hitney   3-8200.    E.    H.    Johnson.   Manager 
East  Central  Area  Exchange 
324    Delaware    Ave.,    Oakniont.    Pa.     Plione: 
412-828-5900.  Hobcrt  Imlach.  Manager. 
Central  Area  Exchange 
561    Hillgrovc    Ave.    La   Grange.    Til.    Phone: 
312-3.52-3.377.  William  Lareau.  Manager. 
Southern  .\rea  Exchange 
1621   Dragon  St..  Dallas  7.  Texas.  Phone  214 
Riverside  8-8757.  Ivan  Clark.  Manager 
\\'estem  .\rea  Exchange 
25358   CvDress   .\\e..  Ha\ward.   Calif.  Phone: 
41.5-783-0100.  Winston  O.   Siler,  Manager. 
Canada 
Association-Industrial  Films,   135  Peter  Street, 
Toronto,  Ontario.  .Mrs.  Jean  Lewis,  Vice-President 
and  General  Mgr.:  James  Bach,  Sales  Mgr. 

Background:  Founded  in  1911  (as  "The  YMC.^ 
Motion  Picture  Bureau,"  a  division  of  tlie  Inter- 
national Committee  of  the  YMC.\'s).  A.ssociation 
Films  was  the  first  sponsored  film  distributor  in 
.\merica.  In  1949.  the  company  was  incorporated 
as  an   independent  national   distribution   service. 

Sebvk:es:  Promotion  and  PubUcilv:  Promotes 
sponsored  films  through  catalogs,  special  supple- 
ments (directed  to  teachers  and  program  chair- 
men), advertising  in  educational  and  adult  jour- 
nals, individn:il  film  brochures,  exhibits  at  con- 
ventions, publicitv  services.  Print  Inspection  and 
Maintenance:  prints  are  electronically  cleaned 
.»nd  inspected  after  each  use;  repairs  are  made 
.IS  needed  and  replacement  prints  ordered  on 
spon.sor's  authoritv;  scratched  prints  are  given 
Perma-N'ew  treatment,  as  authorized;  during  the 
first  .36  months  of  print  life  .\ssociation  Films 
shares  in  replacement  costs  due  to  damages. 
Monthlv  Reports:  sponsors  receive  detailed  per- 
form;mce  reports  (IBM)  which  give  audience 
size  and  composition;  film-user  ev;duations  and 
comments;  course  of  sludv  wlierc  film  w.as  ii.sed; 
bookings  and  showings  (current,  vear-to-datc, 
and  cumulative);  summar\'  of  coverage  hv 
States;  and  other  data  about  performance  and 
audiences.  Programming  Senices:  confirmation 
and  advance  booking  notices  are  sent  to  users 
and  sponsors  on  a  dailv  basis;  bookers  assist 
organization  in  arranging  programs  and  special 
distribution  concepts  (Movie-.\-Week.  Films  for 
Freedom,  etc.)  Liorarv'  Serx-ice  Plan:  a  profes- 
sional "plivsical  handling"  sen-ice  for  sponsored 
film  libriiries  that  provides  all  regular  services 
(except  promotion,  as  desired)  and  includes 
Sponsor  Imprinted  forms. 

.AssociATiov  Tfi.kkii.ms;  This  division  is  respon- 
sible for  the  distribution  of  sponsored  films  to 
commercial  and  educational  T\'  stations.  It  main- 
tains daily  contact  with  TV  programmers,  creates 


ASSOCIATION  FILMS  INC: 

sponsored-film  series  and  special  concepts,  pre- 
pares TV  promotion  kits,  publicizes  sponsored 
films  in  "T\'  Cuide"  and  local  newspapers  and 
distributes  newsclips  and  scripts  to  TV  news 
departments.  Current  .AF-TV  series  include:  Kyle 
Rote's  World,  Di.ietyvering  .\merica.  Films  for 
Freedom  .Your  Neighbor  —  The  World.  Theatre 
30.  Achievement,  World  in  Focus  and  This  .\cro- 
spaee  Age,  all  comprised  of  sponsored  films. 
The.\thical  DisTHiiiLTioN:  Through  the  book- 
ing services  and  facilities  of  Theatrical  Film 
Distributors.  .Association  Films  places  sponsored 
films  in  motion  picture  theatres.  Monthly  reports, 
comment  cards  and  advance  booking  notices  are 
provided;  promotion  is  sent  to  theatres  and  .31 
exchange-city  bookers;  publicity  stores  are  sent 
to  theatrical  trade  magazines. 
Association  Instri<  tionai.  Materials:  This 
division  of  As.sociation  Films  handles  the  sales, 
long-term  Ic.ising  and  rental  of  education.al,  train- 
ing .md  speciid  pun'ose  films  eind  filmstrips.  This 
division  made  several  acquisitions  in  1966.  in- 
cluding sales,  rental  rights  to  more  than  150 
enisodes  from  the  award-winning  series.  The 
Twentieth  Cinlunj;  Fair  Adventure,  a  lecture 
series  on  Shakespeare  featuring  Dr.  Frank  Bax- 
ter; CBS  Reports:  .ind  The  Ri/on  .\lhletic  In- 
strtirlional  Sfrics.  sports  training  films  produced 
by  Dr.  Frank  Ryan  and  offered  to  schools  through 
local  bank  sponsorship  or  bv  direct  purch.Tse. 
.Associ.\TioN  Matkhiai.s  MAn.iNC  SEnvTCE:  a 
new  service  for  mailing,  storage  and  servicing  of 
consumer  infomiation  and  educational  materials; 
processes  shipping  of  booklets,  catalogs,  premi- 
ums and  e've.iwav  s:  records  and  tapes;  fulfil- 
ment specialties.  MMS  h.is  facilities  for  weigh- 
ing and  metering:  packaging;  labeling,  inventorv' 
control  and  deliverv.  • 

FILMS  OF  THE  NATIONS   DISTRIBUTORS  INC. 
305  E.  S6th  Street.  New  York.  N.Y.   10028 
Phone:  (212)  348-7600 
Cable:  Cliftofilm/Ncw  York 

Maurice  T.  Groen,  President 

Enist  Fischel,  Vice  President 

William   Rosenfeld.   Secretary/Treasurer 

Jerry  Shapiro.  Service  Manager 
DiSTRiBCTiON  office;  Birmingham,  Ala.;  Sac- 
ramento. Calif.;  Chicago.  111.;  Boston.  Mass.;  Min- 
neapolis, Minn.:  St.  Louis.  Mo.;  R.ileigh.  N.C.; 
Buffalo.  N.Y.;  Brooklvn.  N.Y.;  New  York  City: 
Canton.  Ohio;  Pittsburgh.  Pa.;  Fort  Worth.  Tex.; 
Spokane.  Wash.;   Milwaukee.  Wis.  • 


^ 


INC. 


THE   JAM   HANDY   ORGANIZATION, 
Headquarters  Office: 

2821   E.  Grand  Blvd.,  Detroit,  Mich.  48211 
Phone:  (313)  TRinitv'  5-2450 

Bettv-  W'atfers,  in  charge.  Distribution  Services 
Services:  Currently  distributing  theatrically 
throughout  the  U.  S.  ,\.  with  fiftv-odd  years  of 
active  experience  in  tJie  theatrical  and  non- 
theatrical  distribution  field.  Special  services  in- 
clude physical  h:indling  of  sponsored  films  for 
self-equipped  audiences;  major  convention  and 
other  group  meetings  projection  service  in  all 
principal  cities.  See  stiidio  listing  pages  for  com- 
plete data   on   corporate  background.  • 

IDEAL  PICTURES,   INCORPORATED 

IlEAPQCAIlTIinS  OfFK  F 

1010  Church  St.,  Evanston,  Illinois  60201 
Phone:  (312)  273-4565 

Jiick  C    Walls.  President  i  Continued) 


rr\ 


National 

Distributors 

of  the 

Sponsored 

Motion 

Picture... 


A   17TH  PRODl'CTIO.N  REVIEW 
SPECIAL  REFERENCE  REPORT 


0 


this  symbol  over  a  distribu- 
tor's listing  in  these  pages  refers  to  display  adver- 
tising in   this    17th  Annual   Production   Review. 


17lh    PRODUCTION    REVIEW 


53 


NATIONAL  DISTRIBUTORS  OF  SPONSORED   FILMS 


IDEAL  PICTURES  CORPORATION: 

W.  C.  Kirkpatrick,  Vice-President 

M.  George  Weiland,  Exec.  \  P-  nnri  Clpn   Afgr 

Hal  C.  Stewart,  Treai-urer 

Eddie  Nakagania,  Secretary 

Branch  Exch.\nces:  Atlanla,  Georgia  30303— 
133  Nassau,  N.W.,  \\m.  Flv-AC:  404  523-2645; 
Baltimore,  Md.  21218-102  West  25th  St.,  Nel- 
son C.  White-AC:  301  TU  9-9963;  Berkeley, 
Calif.  94703-1840  Alcatraz  Ave.,  Eddie  Nak- 
agama-AC:  415  OL  4-3006;  Boston,  Mass.  02116 
-42  Melrose  St.,  Edw.  Kondazian-AC :  617  HA 
6-1133;  Buffalo,  N.r.-1.55S  Main  St.,  \Vm.  Kirk- 
patrick, Jr.-AC:  716  TT  3-3782;  Chicago,  III. 
60610-417  N.  State  St..  Robert  Craig-AC:  312 
321-9693;  Clcteland,  Ohio  44114-2110  PaMie 
Ave.,  Mike  Blaettnar-AC:  216  MA  1-9173;  Dal- 
las, Texas  75247—3131  Stemmons  Freewav,  Bill 
Blair-AC;  214  ME  7-2483;  Denver,  Colo.  80203 
-1120  Broadvvav,  Hal  F.  Stewart,  Ka\-  Stewart— 
AC:  303  TA  5-5525;  Detroit,  Mich.  48227- 
15924  Grand  Ri\er  Ave.,  Leo  Leddv-AC:  313 
VE  8-5850;  Honolulu,  Hawaii  96814-1370  S. 
Beretania  St.,  Oram  H.  Strauser,  jr.— 6-5536; 
Indianapolis,  Ind.  46204—15  E.  .Maryland- Mrs. 
Mar\-  Markev-AC;  317  ME  2-6383;  Kansas  City, 
Missouri  64108-1822  Main  St.,  Charles  Broken- 
ick-\-AC:  816  HA  1-2481;  Los  Angeles,  Calif. 
90028-1619  N.  Cherokee-Wm.  E.  Kennev-AC: 
213  HO  3-0357;  Louisville,  Ky.  40202-616  S. 
Fifth  St.,  Wright  C.  Hadden-AC:  502  JU 
3-3859;  MemphLt,  Tenn.  38103-352  Union, 
Stanley  Nolan-AC:  901  ]A  7-4313;  Miami,  Flor- 
ida 33132-55  X.  E.  13th  St.-Jack  Spire-AC: 
305  FR  4-8173;  Milwaukee,  Wis.  53208-443L 
W.  North  A\e.,  Richard  Hoelke-AC:  414  UP 
3-0434;  Minneapolis,  Minn.  5.5408-3400  Nicollet 
Ave.,  Joe  Komarek-AC:  612  TA  7-2966;  New 
York.  S'.Y.  10036-321  W.  44th  St..  Walter  ]. 
Dauler-AC:  212  CI  6-0560;  Portland,  Ore.  97214 
-234  S.E.  12th  Ave.,  John  T.  Moore-AC:  503 
233-5621;  Richmond.  Va.  23219  One  E.  Main 
St.-Dan  Browning-AC:  703  MI  4-2973;  St. 
Louis,  Mo.  63121-6187  Natural  Bridge-Norma 
Kraus,  Georgia  Williams-AC:  314  CO  1-2600; 
Tuba.  Okla.  74119-1122  S.  Cheyenne  Ave.,  Bill 
Blair-AC:  918  LU  4-2128. 

Services:  Promotion,  publicity;  booking,  ship- 
ping, storage  and  inspection  of  prints  (elec- 
tronically); film  programming  (community  and 
school  groups);  film  programming  (TV  stations). 
Furnish  monthly  reports  on  print  activitv'  and 
audiences,  all  supported  bv  actual  signed  audi- 
ence reports;  advance  booking  notices  to  spon- 
sors: correspondence  and  confirmations  (to 
users);  merchandising  of  teaching  aids  and  other 
film-related  materials;  print  servicing  (physical 
handling  of  professional,  sales  and  TV  prints).     • 

NEWPORT  FILAAS,   INC. 
630  Ninth  Ave.,  New  York,  N.Y.  10036 
Phone:  (212)  JU  2-1180 

Seymour  Berkowitz,  President 

Sehna  Fier,  Vice-President 

F.  Urbach,  Office  Manager 

Ken  McUwaine,  Film  Editor 
Services:  National  distributor  of  sponsored  short 
subjects  for  theatrical  use. 


* 


■ir  Reports  on  audiences,  new  channels  of 
distribution  and  operational  procedures  appear 
in  our  pages  throughout  the  year. 


MODtkN   TALKING   PICTURE  SERVICE,   INC. 
Headquarters  Office: 
1212  Avenue  of  the  Americas,  New  York, 

New  York,  10036 
Phone:  765-3100  AC:  212 

Carl  H.  Lenz,  President 
W.  H.  MacCallum,  Executive  Vice  President 
R.  M.  Hough,  Vice-President-Sales 
George  Vic'kers,  Secretary  &  Treasurer 
Harrv  Bogaards,  Assistant  Secretary 
Richard  H.  Rogers,  Vice  President, 

Theatrical  Division 
W.  M.  Oard,  Vice  President-Operations 
F.  M.  Kincheloe,  Advertising  &  Promotion  Mgr. 
James  McPoland,  Operations  Supervisor 

Modern  Marketing  Programs 

1212  Avenue  of  the  Americas,  New  York, 

New  York,  10036 
Phone:  765-3100  AC:  212 

Karl  M.  Kuechenmeister,  in  charge 
Harold  Belkin 

NATIONAL  SALES  OFFICES 

Eastern  Division  Sales  at  New  Y'ork: 

1212  Ave.  of  the  Americas,  New  York,  N.Y. 

Phone:  765-3100  AC:  212 

Ralph  Del  Coro,  Vice  President 
Bruce  Thomas;  Walter  Stahura 

National  Sales  Offices:  at  Pittsburgh: 
910  Penn  Ave.,  Pittsburgh,  Penn.  15222 
Phone:  GRant  1-9118  AC:  412 
D.  P.  Konn\-,  in  Charge 

Centrai,  DrvTsioN  Sales 
1909  Prudential  Plaza,  Chicago,  111.  60601 
Phone:  DEIaware  7-3252  .\C:  312 

Dan  Kater,  Vice  President 
Jack  Lusk;  Edwin  Swanson 

Western  Divtsign  Sales 
at  Los  .\ngeles 
1717  N.   Highland  Ave.,  Los  Angeles,  Cal. 

90028 
Phone:  HOlIywood  2-2201  AC:  213 
W.  M.  MacCallum,  Executive  Vice  President 
at  San  Francisco: 

16  Spear  St.,  San  Francisco,  Cal.  94105 
Phone:  YX'kon  2-9414  AC:  415 
Robert  .\.  Kelley,  in  Charge 

Southern  Division'  Sales 
1834  "K"  St.,  N.W.,  Washington,  D.C.  20006 
Phone:  783-0558  AC:  202 
Jack  Lalley,  Vice  President 

At  Toronto 
1875  Leslie  St.,  Don  Mills,  Ontario,  Canada 
Phone:  444-7347  AC:  416 
C.  L>Tm  Meek,  in  Charge 

At  Lont)on',  Englant) 
358  The  Strand,  London,  W.C.  2,  England 


Donald  W.  Llovd,  in  Charge 

MODERN  LEARNING  .\IDS 
Div.  of  Modem  Talking  Picture  Service,  Inc. 

1212  .\venue  of  the  Americas,  New  York,  New 

York  10036 
Phone:  765-3173  AC:  212 

James  Renko,  Saks  Manager 


54 


MODERN  LEARNING  AIDS  SALES  OFFICES: 

National  Sales  Offices 

Eastern  Division  Sales 

at  Boston: 

1168  Commonwealth   .\ve.,   Boston,  Mass. 
02134 

Phone:  HA  6-7262  AC:  617 

Jack  Langlois,  in  Charge 

at  Washington,  D.C: 

1834  "K"  St..  N.W.,  Washington,  D.C.  20006 

Phone:  738-0558  .\C:  202 

Frank  Hufford,  in  Charge 

Central  Division  Sales 

160  E.  Grand  Ave..  Chicago,  III.  60611 

Phone:  467-6475  .\C:  312 

Jack  Fowlie,  in  Charge 

SoiTHvvEST  Division  Sales 

1411  Slocum  St.,  Dallas.  Texas  75207 

Phone:  (214)  RI  2-4106 

Bert  Downing,  in  Charge 

Western  Division  Sales 

at  San  Francisco: 

16    Spear    St.,    San    Francisco,    Cal.    94105 

Phone:  (415)  YUkon  2-9414 

R.  W.  McAllister,  in  Charge 

at  Seattle:  c  o  Rarig's,  Inc. 

2100  N.  45th  St.,  Seattle,  Wash.  98103 

Phone:  (206)  MElrose  3-3878 

Frank  -Archer,  in  Charge 

Southern  DnisiON  S-4Les 

714  Spring  St..  N.W.,  Atlanta,  Ga.  30308 

Phone:  (404)  TR  5-5666 

Ken  Chastain,  in  Charge 

B.KCKGsoirsn:  The  outgrowth  of  a  pioneering 
program  in  the  field  of  talking  motion  pictures 
by  Electrical  Research  Products,  Inc.,  a  sub- 
sidiarv'  of  the  Western  Electric  Co.,  formed  in 
1927  at  the  birth  of  the  commercial  sound  motion 
picture  medium.  Modem  Talking  Picture  Service 
first  emerged  as  the  non-theatrical  department 
of  that  companv'.  .\n  earl\-  pioneer  in  the  licens- 
ing and  operation  of  portable  projection  service 
for  industrv',  etc..  Modem's  present  trade  name 
\\'as  adopted  by  its  licensees  in  1935  and  Frank 
-•Vrlinghaus,  then  of  ERPI.  was  placed  in  charge 
of  this  growing  activitv'.  Modern  became  an  inde- 
pendent corporation  on  Jul\'  1,  1937,  under  the 
ownership  and  management  of  its  distribution 
emplov'ees. 

Services:  In  1965,  in  its  28th  vear.  Modem 
represents  over  400  organizations  from  industrv', 
commerce  and  the  professions,  distributing  their 
public  relations  films  to  schools,  colleges,  indus- 
trial plants,  offices,  and  to  the  public  and  private 
clubs,  and  social  groups  throughout  the  United 
States  and  Canada.  Other  primarv'  channels  of 
distribution  in  which  Modem  is  a  leading  spe- 
cialist include:  theatres  showing  sponsored  short 
subjects;  television  stations.  Modem  operates  a 
network  of  32  regional  libraries.  For  sponsors 
utilizing  its  service,  the  companv-  promotes,  ships, 
cleans,  repairs,  maintains  and  stores  their  films. 
.\dditionallv-.  it  coimts  audience  attendance,  re- 
cords their  comments  and  furnishes  the  sponsor  a 
monthly  tabulation.  E.xtensive  IBM  facilities  and 
equipment  for  promotional  printing  .ire  main- 
tained at  .New  Y'ork  headquarters.  .■Ml  regional 
libraries  are  equipped  for  electronic  film  inspec- 
tion and  handling.  In  1960,  Modem  establisned 
its  Modem  Learning  Aids  division  to  distribute 
educational  films  for  purchase,  subscription 
(series  rental)  and  lease-to-buy.  ML.\  distributes 
film  series  developed  bv'  the  Physical  Science 
Study  Committee,  CHEMstudy,  Colonial  Wil- 
liamsburg. SMCG,  and  others. 
Regional  E.\ch-\.n-ges  are  located  in  Anchorage, 

BUSINESS   SCREEN  •  1967 


Over  10,000,000  film  shipments 
ago,  Plio-Magic  introduced 
our  first  reel  improvement. 


Custom 
imprinting 
availa 


Thirty  years  experience  in  plastics  makes  the 
big  difference  in  film  reels. 
Plio  Magic,  the  historic 
innovation  by  Plastic 
Reel  Corp..  origi- 
nators of   large 
plastic  film  reels 
—  make  it  pos- 
sible for  you  to 
slash  shipping 
costs  while  en- 
suring safer, 
more  efficient 
handling    and 
storage    of    your 
film.    These    light 
weight    reels    have 
high-impact  strength, 
will  never  chip  and  are 
free  from  hazardous  sharp 
edges  —  bane  of  anyone  who 
handles  film.  • 

Plio-Magic  material  isactually60% 

ghter  than  old-fashioned  metal  reels 
which  means  you  save  a  whopping  60% 
on  every  reel  you  ship. 

Our  16mm  reels  are  supplied  in  600.  800. 
1200.  1600.  and  2200  foot  sizes.  Also  avail- 
able: 8mm  reels  from  600  to  1600  foot  capacity. 

Join  the  film  industry  leaders  who  appreciate 
the  difference.  Switch  to  genuine,  improved 
Plio  Magic.  Your  films  deserve  it.  Write  Depf. 
BS-2,1612  Boulevard  East.  Weehawken.  N.  J., 
for  money-saving  PRC  data  kit. 

PLASTIC  REEL  CORPORATION  OF  AMERICA 


M.in.jfdCturers  of 

Film  Reels,  Cans.  Shipping  Cases.  Reel  Paks.  Tape  Reels, 

Processing  Rollers.  Cores  and  Bushings. 

612  eOULEVADD  EAST.  WEEHAWKEN.  N  J..  (2011  eS7-«020 

Direct  N.Y.C.  Plione  No.:  (212i  Yukon  i-tttl 

West  Coast:  1133  COLE  avenue,  HOUYWOOD,  CAIIF.  S003S,  213-462-aOOS 


J  New,  improved  Plio-Magic 

J  materiats  won't 

f  ruit,  dent,  chip  or  peel. 


'  steet  insert 
'  for  added  strength 


17lh    PKODL'CTION    REVIEW 


55 


NATIONAL  DISTRIBUTORS  OF  SPONSORED  FILMS 


MODERN  TALKING  PICTURE  SERVICE:  ROTHACKER  INCORPORATED: 

closer  tie-in  with  bis  film.  Prints  are  all  hand- 
inspected,  sound-read,  cleaned  and  repaired  and 
a  complete  record  maintained  on  condition  of 
each  print.  An  indi\idual  print  breakdown  with 
classification  is  always  available  and  print  life- 
time guarantee  is  a  part  of  the  ser\ice.  Monthly 
exhibition  reports  sent  with  fnll  information  of 
each  showing.  Special  questionnaires  and  personal 
attendance  at  screenings  provide  additional  infor- 
mation and  can  be  keyed  to  supplement  com- 
panies' other  public  relations  efforts. 
Foreign'  Disthibution:  In  addition  to  full  cover- 
age throughout  the  United  States  and  Canada, 
Rothacker.  Inc.,  offers  international  distribution 
senice  for  Europe  and  the  Orient.  The  main 
basis  of  operation  is  from  Germany  with  other 
distributors  located  in  England,  France,  Scandi- 
navia, the  Benelux  countries,  Italy  and  Switzer- 
land. The  foreign  distribution  is  handled  in  basic- 
ally the  same  manner  as  the  domestic  with  special 
emphasis  on  a>idience  selectivity-  and  a  high 
standard  of  the  circulation  of  each  film  title.  As 
this  t\T3e  of  acti\ih-  continues  to  grow  throughout 
Europe,  the  number  of  specific  outlets  in  spe- 
cialized categories  continues  to  increase.  • 


Alaska  (811-8th  Ave.);  Atlanta,  Ca.  (714  Spring 
St.,  N.W.);  Boston,  Mass.  (1168  Commonwealth 
Ave.);  Buffalo,  N.Y.  (1122  W.  Chippewa  St.); 
Cedar  Rapids,  la.  (129-3rd  Ave.,  S.W'.);  Char- 
lotte, \.  C.  (.501  N.  College  St.);  Chicago,  111. 
(160  E.  Grand  .^ve.);  Cincinnati,  Ohio  (9  Gar- 
field PI.);  Cleveland,  Ohio  (22.38  Euclid  Ave.); 
Dallas,  Tex.  (1400  Slocum  St.);  Denver,  Colo. 
(922  Bannock  St.);  Detroit,  .Mich.  (14.5.33  Sec- 
ond Ave.):  Harrisburg,  Pa.  (928  N.  3rd  St.); 
Honolulu,  Hawaii  (742  Ala  Mo.ana  Blvd.);  Hous- 
ton, Tex.  (4084  Westheimcr  Rd. );  Indianapolis, 
Ind.  (102  E.  Vermont  St.);  Kans.is  Citv,  Mo. 
(3718  Broadway);  Los  Angeles,  Calif.  (1145  N. 
McCadden  Place);  Memphis,  Tenn.  (214  S. 
Cleveland  St.);  Milwaukee,  Wis.  (1696  N.  Astor 
St.);  Minneapolis,  Minn.  (1114  Nicollet  Ave.); 
New  Orieans,  La.  (715  Girod  St.);  New  York, 
.N.Y.  (1212  Ave.  of  the  Americas);  Omaha,  Neb. 
(1410  Howard  St.);  Philadelphia,  Pa.  (1234 
Spruce  St.);  Pittsburgh,  Pa.  (910  Penn  Ave.); 
St.  Louis,  Slo.  (201  S.  Jefferson);  San  Francisco, 
Calif.  (16  Spear  St.);  Seattle,  Wash.  (2100  N. 
4.5th  St.);  Summit.  N.J.  (315  Springfield  Ave.); 
W.ishington,  D.C.  (927-19th  St.,  X.W.);  Don 
Mills,  Ont,ario,  Canada  (1875  Leshe  St.);  Mon- 
treal, Canada  (485  McGill  St.). 
Special  Activities:  A  physical  handling  services 
is  maintained  for  technical  professional  and  spe- 
cial films.  Recent  references  for  sponsor  reading 
(a\ailable  on  letterhead  request  or  by  telephone 
from  listed  sales  offices)  include:  The  Modern 
Fact  Book  of  Sponsored  Film  Distrihution;  Busi- 
ness Films  at  the  Movies;  Hoie  to  Reach  the 
Television  Audience  with  Business  Sponsored 
Films:  The  Teen  Age  Market;  and  How  To  Hit 
The  Bidl's  Etje  With  Your  Business  Motion  Pic- 
ture. 

Skyport  Cinema:  Free  movie  lounges  in  airport 
terminals  now  operating  in  Atlanta,  Cincinnati, 
Cleveland,  Denver,  Kansas  City  and  Minneapolis. 
Films  provide  entertainment  and  information  for 
waiting  passengers  and  are  shown  continuously 
for  about  ten  hours  each  day. 

Modern  Marketing  Programs:  Handles  the  sale 
and  rental  of  business  programs  to  industry;  also 
coordinates  marketing  programs  in  the  sponsored 
film    field.  • 


ROTHACKER,   INC. 
Rothacker  Building,  241   West   17th  Street, 

New  York,  N.Y,  lOOIl 
Phone:  (212)  989-2929 

Douglas  D.  Rothacker  Jr.,  President 
W.  Stanfield  Cooper,  Vice-President 
Edward  F.  Psotta,  Vice-President 
Merrill  E.  Laub,  Vice-President 
Mayme  R.  Dawson,  Secretary-Treasurer 
Background:   Estabhshed  in   1910  as  the  Roth- 
acker Film  Manufacturing  Co.,  pioneer  producer 
and  distributor  of  sponsored  films,  the  organiza- 
tion was  subsequentK'  reorganized  as  Rothacker, 
Inc.,  and  is  currently  engaged  in  speciahzed  busi- 
ness film  distribution  throughout  the  world. 

Services  .\.\d  Operations:  Distribution  of  spon- 
sored business  films  through  theatrical,  non- 
theatrical  and  television  outlets  is  handled  from 
the  New  York  office  and  the  various  distributors 
throughout  the  United  States  and  Europe.  Em- 
phasis is  put  upon  reaching  exactly  the  audi- 
ence the  sponsor  wishes  to  reach  no  matter  how 
specific  or  how  general  that  audience  may  be; 
and  this  individual  approach  is  accomplished 
through  separate  promotional  campaigns,  audi- 
ence selection,  publicity  and  ph\sical  handling 
done  on  a  separate  basis  for  each  film.  A  general 
catalogue  is  not  pubhshed  since  each  title  re- 
ceives an  exclusive  handling,  thus  assuring  the 
sponsor   of   more   complete   identification   and    a 


STERLING  MOVIES,   INC, 
Executive  Office: 

375  Park  Avenue,  New  York,  N.Y.  10022 
Phone:  586-1717  AC:  212 

Charles  F.  Dolan,  Fresid/'nt 

Sophie  C.  Hohne,  Senior  Vice  Present 

G.  Roger  C.ahanev,  Executive  Vice  President 

Morton  J.  Fink,  Vice  President,  Director  of 

Marketing 
William   ].  Tro\-,    National  Sales  Manager 

CFE4TIVE  PbOCRAMMINC  SERVICES 

375  Park  Avenue.  New  York,  N.Y.  10022 

Phone:  586-1717  AC:  212 

Edward  Atwood,  Executive  Producer 

Television  Presentations,  Inc. 

(Closed  Circuit  DiWsion) 
375  Park  Avenue,  New  York.  N.Y.  10022 
Phone:  421-9666  AC:  212 
Ira  G.  DeLumen,  Executive  Producer 

National  Sales  Offices 
Eastern  Region 

375  Park  Avenue,  New  York,  N,Y.   10022 
Phone:  .586-1717  AC:  212 

Morton   J.   Fink;   William   J.   Tro\-;    Sophie  C. 
Hohne;  Vincent  J.  Capuzzi 

Washington,  D.C.  Sales  Office 

1750  Pennsjivania  Avenue,  N.W.  20206 

Phone:  298-5980  AC  202 

Ward  French.  Regional  Sales  Manager 

Midwestern  Region 

69  W.  Washington  St.,  Chicago.  111.  60602 

Phone:  939-6056  .\C:  312 

Frank  J.  Ha\licek,  Vice  President 

Gordon  J.  Hempel 

Western  Region 

6290  Sunset  Boulevard,  Los  .\ngeles,  Calif. 

90028 
Phone  467-3739  AC:  213 

Ralph  Rafik.  Regional  Sales  Manager 

Canadian  Sales  Office 
Sterling  Movies  Canada 
4980  Buchan  Street,  Montreal  9,  Quebec 
Phone:  737-1147  .\C:  514 

John  Lush,  Manager 


BUSINESS   SCREEN  •   1967 


I 


!•  This  is  a  coupon. 


To:  Sterling  Movies,  Inc. 
375  Park  Avenue 
New  York,  N.Y.  10022 
Attn;  G.  R.  Cahaney 

Please  add  my  name  to  your  "News  Briefs"  free  mailing  list. 

Name 


Company - 
Address_ 
City 


-  State - 


-Zip. 


2.  This  is  a  ne^wsletter 


STERLING 
MOVIES"" 


News  Briefs 


Itee  ReKler  Service  Card  (RSC)  lo  rtquw  addiliorul  intomuHon 
— not*  RSC  number  attcr  eech  ilei 


37S  Park  Annue.  Hn  Vock.  N.V. 


LIVE  TELEVISION  TELLS  SWIFT  i^  CO.    TURKEY  STORY.    Direct  from 
the  Swift  It  Co.    kitchens  in  Chicago,    Martha  Logan  advised  television  audi- 
ences in  50  cities  (30  of  which  in  top  100  markets)  how  to  prepare  and 
carve  the  turkey  for  the  holidays.     Sterling  Movies  arranged  live  telecasts 
on  open^^frp'''^""*'"^::^!  proR£ams  prior^o  ThapJii2.\vmB  and  Cho       """"^ M^xJ^ia     /    \ 

News  Briefs  is  a  to-tfie-point  newsletter  which  contains  creative  solutions  to  a  wide 
range  of  communications  problems.  Sponsored  films  for  schools,  groups,  TV  &  theatre 
audiences.  Radio  for  the  general  public.  Closed  circuit  TV  for  more  audiences  than  you 
might  think.  Published  whenever  we  have  enough  legitimate  information  to  give  you 
solid  news. 


One  ^will  get  you  t^wo. 

If  you  have  a  thing  against  tearing  up  magazines,  write  us  on  your  letterhead. 


I7lh    PRODUCTION    REVIEW 


57 


NATIONAL  DISTRIBUTORS  OF  SPONSORED   FILMS 


STERLING  MOVIES  INCORPORATED: 
Regional  Film  Exchanges 
Eastern  Operations  Headquarters:  43  West  6Lst 
St.,  New  York,  \.Y.  10023.  Plioiie:  586-1717 
AC:  212,  Ceorjje  Wisker,  Actitiii  Operations  Man- 
ager, Joseph  Siheiniintz.  Complroller,  Oplielia 
Brussajy,  Manager  TV  Dcpl..  Joliii  .Saitta.  Manag- 
er, Data  Process-  Dipt.  NIarie  Kullotk,  Manager. 
Promotion  Dept.;  Midwestern  Regional  Office: 
309  West  Jackson  Blvd.,  Chicago,  Ilhnois  60606. 
Phone:  939-60.56  -AC:  312.  Gordon  ].  Hempel, 
Manager 

Southwestern  Regional  Office:  100  University 
Ave.,  Fort  Worth.  Tex.  76107.  Phone:  332-7184 
AC:  817,  I.  L.  Miller,  Manager;  Western  Region- 
al Office:  6290  Sunset  Blvd..  Los  .Angeles,  Cahf. 
90028.  Phone:  464-2656  .\C:  213.  Ralph  Rafik, 
Regional  Manager,  Heather  For.s\th.  TV  Co- 
ordinator; Canadian  Office;  4980  Buchan  St.. 
Montreal  9,  Quebec.  Phone:  737-1147  AC:  514, 
John  Lush,  Manager. 

Services:  National,  regional  and  special-market 
distribution  of  sponsored  motion  pictures  to  the 
following  audiences:  Television  stations,  motion 
picture  theatres,  business  and  professional  audi- 
ences, general  adult  audiences,  colleges  and  uni- 
versities, high  schools,  elementary  schools.  Serv- 
ices include  audience  promotion  and  publicity, 
print  inspection  and  maintenance,  monthly  ac- 
tivity reports,  quarterK-  inventor)-  reports,  special 
audience  analyses.  Other  programs:  Sponsor's 
Service,  nation-wide  s\stem  of  servicing  book- 
ings arranged  b\'  sponsor;  Library  Service,  na- 
tion-wide s\stem  of  servicing  fihn  programs  un- 
der sponsor's  identity;  Promotion  Service,  audi- 
ence development  service  in  which  bookings  are 
serviced  by  sponsor.  Creative  Programming  Serv- 
ices, creation  and  syndication  of  informational 
programming  materials  for  public  media:  tele- 
vision, radio,  theatre.  Television:   News-Screen, 


6()-second  sponsored  news  film  stories  for  TV 
news  pr<)gi;uns;  TV  Tempo,  (jnarter-hour  film 
p;irticip;itioii  piogram  of  five  2*^2  minute  stories, 
rclca.scd  hi-monthK ;  Tele-L<'eture,  i[iterview  for- 
nuit  lor  pUjciiig  business  and  industry  spokesmen 
on  local  TV  programs.  Radio:  Rad'o  Tempo, 
(juiirtcr-hour  participation  program  of  four  yh 
mitiutc  stories,  released  inonthK'.  CinisUtine  Call- 
ing. intcr\iew  i()rni;it  toi  pLicing  business  ;ind 
industry    spokesmen    on     local     r;idio    programs. 

Theatre:  Cavalcade,  10-minute,  35mm,  color 
piirticipation  film  series  of  five  two-mimite  stories. 
Four  releases  per  year.  Telev'Isiov  Presenta- 
tions: Closed  circuit  fLvision.  Phuuiing,  creative 
and  production  ser\ices  in  prepar'iig  programs 
for  closed-circuit  TV  distribution.  Distribution  ot 
live  and  videotape  programs.  Programming  and 
operation  of  closed-circuit  TV  "networks'  'for  con- 
ventions, seminars,  sales  meetings.  Planning  and 
installations  of  closed-circuit  system  for  inter- 
comp;iny  use.  • 


UNITED  WORLD   FILMS,   INC. 
Headquarters  Office: 

221  Park  Avenue,  S.,  New  York,  N.Y.  10003 
Phone:  (212)  SPring  7-6600 

James  M.  Franey,  President 

Murray  Goodman,  Vice-President,  Castle  Pack- 
aged Films 

John  D.  Desmond,  Vice-President,  Distribution 
Services 

Donald   Freeberg,   Director,  Advertising  & 
Sales  Promotion 

Edward  S.  Riley,  Director  of  Purchasing 

Leo  Guelpa,  Director  of  Research 

Richard  Lukin,  E.xecutive  Producer 

Frank  J.  Gilhaus,  Manager,  Branch  Operations 


UNITED  WORLD  FILMS   INCORPORATED: 

Arthur  McLaughlin,  Director,  Sponsored  Film 

Department 
f  :harles  McGratty,  As.'iistant  Director 

SpoM.viircf/  Film  Distribution  Services 
Ralph  Ryder.   Manager,  Educational  Films 

Department 

New  York  Regional  Area 
221  Park  Ave.,  New  York,  N.Y.  10003 
Phone:  (212)  SPring  7-6600 
Herbert  Sidel,  Manager 

Caiu  .\c.o  BFf:ioNAL  Ahea 
.542  S.  Dearborn  St.,  Chicago,  III.  60605 
Phone:  (312)  WAbash  2-7840 
Dan  Bishop,  Manager 

Los  .\ngeles  Regional  Area 
1025   N.   Highland   Ave.,   Los   Angeles,  Calif. 

90038 
Phone:  (213)  HOUywood  5-5136 

William  Powers,  Manager 

Portland  Regional  Ave\ 
5023  N.E.  Sandy  Blvd.,  Portland,  Ore.  97213 
Phone:  (503)  ATlantic  1-9732 

Stephen  Tuckman,  Manager 

Atlanta  Regional  Area 
287  Techwood  Drive,  Atlanta,  Ga.  30313 
Phone:  (404)  JAckson  3-6201 

J.  Hunt,  Manager 

Dallas  Regional  Area 
6434  Maple  Ave.,  Dallas,  Texas  75235 
Phone;  (214)  FLeetwood  2-1830 

P.  Howard.  Manager 

Background;  United  World  Films  was  organized 
in   1946.  It  is  part  of  the  Music  Corporation  of 


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HUDSON  PHOTOGRAPHIC  INOUSTRIES,  INC.  •  INDUSTRIAL  AND  A/V  PRODUCTS  DIVISION  •  Irvineton-on  Hudson,  N.  Y. 


58 


BUSINESS   SCREEN  •   1967 


FAIL.   1966 


Sports -Oriented  Public  Relations  Films 
Exciting  Way  to  Reacli  Large  Audiences! 


Sports  Stars  Spark 
Sears  Series 

Trtl  Willuiiu.  Sir  f-^]niiiri(l  HitUr\  jiid 
1.1(1.  Tm^iiijii  .in-  iht'  I irtchl-ik hilling  Nton 
III  the  Sf.irs  «|)tiit«'hliii  fintt;iinciil.  This 
wul*'-r,tiiniiii:  lihr.in  l.iV.«'%  .tinlifiKvs  {iimt 
ihf  \viiiil-^Ht-i>t  HiiiLiUvas  ti>  IIk-  win 
ilniHtinl  ('^iiiblkc^n. 

E»l  Mi-iiiiiniirr.  ii;ilitin.il  pul>lici»>'  (^i^tH^^^^ 
liT  S-.*iv  RfH-hiick  mkI  Cit..  U-IK  »!iv  S«^r> 
%«nijt\  with  \]mf|\  in  tttit  i\$»h'  i»l  .\iu1i4nctt 
lli-fi-  Atf  tlw  hlm\  .\N<d>«-i.ilioti  Films  is  iU\- 
Inhiitiiik; 

'Ci'ttu-  Cnintmiti  in  Miutm"  *  M  miii».. 
•  "Iff '  Sir  lulniiiiiH  lliILm  .ux-i>inp>jninl 
In   )iii  «iU   .ii«l  llii»^  rliil«lti-n.  r\|il<>rt->  iJh- 

"li*l(    <i|      \itHTH.l". 

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A  Miiiiiiil.iin  cliiithiiii:  f\)>r(ltli<in  up  M<niiil 
r.i\v«lH-   t((  tiniitt  spitiiii;   w.ile-r   In  Shttli.i 

'Almkan  Safdri"  iZVi  iniiiv  oAtrt  Th. 
HtlLins'  wildlit.-  .itKriihtrf  lli.i1  imlink-^  a 

"iliiiilt    lip  M.Miiii  Mtkiiik-^  «iiij:(t-  cti 

Ofw  jtliiif. 

{'.fimu  lliintlHc  uillt  Tcil  W  illmrn\~ 
.20  mm*..  o4'»ri  Tul  .iiitl  frtnuh  Malk  iJu 
(jII  ar.is»  [••iiiilr\  r>t  ui>%ti-ni  Ni-lirj^L.t  lot 
thi'  \%xU   KKMLsr 

'  /  (i/f Min  f  1  Judtf  uith  If  tl  U  Mmnix 
t2J'  *  iiiiit»..  ti>kn  >  1Tii\  RliM  KiUmhi  AujjJ 
WiiiiMf  ( Aiiii-rii..tii  Film  Ki-^lnatl  itums 
m|u!  il  Lilt-*  tM  Luitl  th«-  iMmt-sl  ot  .ill  cuitr 
lis).. 

'  Dutk  UuHtinc  urtth  fut  Witlkinu  t  11'.- 
niii»  .  mill  >  Tlw  pin  imI  H.ir%  m  Sturi^it, 
Ark.     u   Ihr   >rfliiiK   l»ir   this   finr   uultktor 

.iK.I.I.IM- 

/I'/miii:  U'//>    I  rtl  \\  Uh.iinx      .Zif!    tim.v. 
<o<iii'Hif>d  en  po>9«  low« 


«(0  FOOTBAU  STARS  vho-   /own,  A-ne.^ 


Pru  Uses  Pros  To 
Promote  Fitness 

■''  -  ■■■  -  '  ■  Rvt 

ittiM  vl«t(M  '  Dm  riui)t-itli.il  lii>iinuKv  <'<Mn 
p.ii)\  frt-l.  iImI  Ih-  rfiintvr  m.t>  li.-  in  Hw 
Irt-nM-ndouN  iiittrckt  in  innlf^itm^il  fiaitlull 
jnil  itlhtT  <i\Hitty.  HiivT*ii'(  y'HniKslfn  r.t  .ill 
iitJi**    .iKv.i\>  ••timl.itr*!  .iiiil    iiMilalf«j    ^pllr1^ 


111  (.in»|H*r.iluiii  uill) 
ill.  |*r>*M4)iii('s  ('(Minn) 
■  "  Ili^m-.il  Ki(nt-vv  4Uil 
tl-  N.itMtial  FiMUiII 
1.1  ..line  I'niik'Mlial  lu* 
1  iMiK-ltttl  .III  imhiliims 
l.tr  r^ii\;iiii:   h(iif\>   pnt- 


PRESIOENTS 

Hi 

rFlTNESS 

Tlw  hicliliKhl  ..1  lift  iHi.jo.ini  is  j  2«». 
miniirr  mhiimI  .hmI  t^>i,n  nM4iiwi  pMiin-. 
ToiM-d    Inr    A»iiii«r,    ilimltti    li\     llmiuii 

MuAIM.     Iltlllif     ol     "Si'KiiIjsIh      tjMth".     Il     It 

ii..nil.tl  l>>    Ihilh    l>4iiulH-r1\     (aiiKil  Diriv 
1..(  ..I  K.«.lk.lUl  MhIih:.iii  Sl..t,-.  ..nil  *Imw, 

NFL   pl;iVtT*   III   Mill'*'.   tAriXIM-S.   4tfIII(HI»ltJ 

Itiiti  Imnh  fixilliull  sLtIK  anil  ui  .hIuiiI  ^inr 

MiHHt. 

cenTwtiMd   0*1   pog«   louf 


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It  uiiiili]  .t-<-ni  Ml.    \inrririiii-  are  pla«- 

III::    riH.rf.   Iiusini:    r.-  -port-  r«|uip- 

iliriit  iiiitl  Miilrliiii^  more  -purliiij: 
*-»riii-  than  r\rr  iM-fnri-.  Wf*»r  Im> 
roiiir  u  nation  of  ilmr-  an«l  >i«-tofr«. 

lni-rf-u<M-4l      ufniirni-p.      Iri->urt--liinr 


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iiMi'iciitxiK-Kn  mrr  ooini-  ttf 


lti«-   rrtt- ;:i*fn    for  ihr  nporl-   pli»-. 

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carl-.,  rjiiMit*.  himI  rtiurxintf^.  «iii|  r\ 
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minialiirr    -p.trlo    annuf    •>ir<'rin»:    up 

*'•""-     l..i-rl.i.ll.     tnlf,     h.Mki-%     uii.l 

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takiiilS  .<il\.Mitai{r  <if  rhit  sjnirti  l..«n  l.y 
dtvrln|>ii)c  ^iKirtshtm  pururunL>  \miu-  a 
Np«'rt  -iikI  flir  « lunrrs  jn-  therc't  a  ^hhi- 
vifrd    fiUti    jKmii    ir  IimhKiI)     UueKak 

liOAkt-llMl].  ipJI,  lr.irk,  s.iiltnB,  i<\tliii|*.  hunt- 
mtf.  f»hii)i:,  411I11  r.i(iiif;  j,„l  ^p„  t)^.  -g,,- 
siKirtx  Mirbiiji.  Awljvine.  miiIm  di\iii|c 
vwfiiii:  .iikI  iniHinl,jUH-i'nne. 

And  \\tf>  Mv  vinr  tA  ihe  \|N«iMm:'  Kirr 
*lutM-.  Cull  Hiimu^  ).  |j,,|,„,.  Pnirlrrilul. 
Scjrx.  Aiii-Jcl.  Sdmum.  STP  l}iviu.«i  „( 
Stiiik>lviki-r  .itid  ^ininraii  Xiflmn  ru  iwnM- 
ImiI  a  Irw.  Kinks.  iM^tMiiii:  m  llwir  -mn 
jiiil  Mrtiiii:  AnMfM.tt  (iitim-.  jrr  diiitaliiit; 
»l»"rt»  i'tUtmlitiiMl  liliiM  re.  ithnuk  Jl  mi-t 

TIm-h-  is  ;in  «lmint  uiKlii-^nM-d  .it  aiidWiKx 
|M*triilial  ill  s|).m>.irs|iip  i.|  %|i).ri(  him*.  Fm 
rv.Mnpl«-,  .t  fpurlir  I-«it  him.  'EifcMh  .\jinii 
.il  l>.i\t>iii.i  rrfjtr.  li.ird  up  .u.  jiiditiMr  ..I 
iii'iu-  iImIi  m\  iiiiIIkni  iKTXiltN  \u  21l'  trie- 
c.i»(*  ht  kw  lluit  liHir  miitilKs  Srjlion*  .ur 
M»  mli-iiiii-d  in  flit  sftHtK  hlim  that  nwin 
Klmhili    ilN-in  ill  ivtitK'  Imii- 


RECOMMENDED  READING! 

tlRREKI  NIWS  i  VIEWS  Of  H£  SPONSORED  fllll  EIEID 


America's  fir  si  distributor 

of  sponsored  motion  pictures 


Association  Films,   Inc. 

600  Madison  Avenue 
New  York  10022 
(212)421-3900 


FREE 

Namt 

PLEASE  SEND  ME 
AUDIENCES     REGULARLY: 

Potition 

Organiiatton                                                                                                        • 

StraM                                                                                                                    : 

Cily 

Stat.                            z,p    : 
- —-....J 

17lh    PRODI  CriON    REVIEW 


59 


NATIONAL  DISTRIBUTORS  OF  SPONSORED  FILMS 


UNITED  WORLD  FILMS  INCORPORATED: 

America,  whiili  iiicliulcs  Universal  Pictures,  Uni- 
versal Citv  Stiulios,  Inc..  Decca  Records,  Inc., 
and  MC-^-TV,  Inc.  In  1946  United  World  Films 
purchased  the  Bell  &  Howell  Film-O-Sound  li- 
hrary  which  was  the  largest  film  library  operat- 
ing in  the  United  States.  In  1946  United  also 
purchased  outright  Castle  Films,  the  largest  pro- 
ducer and  distributor  of  8mm  and  16mm  sound 
and  silent  motion  pictures. 

.Services:  Since  its  organization.  United  World 
Films  has  distributed  sponsored  films  for  indus- 
try. Distribnticm  is  conducted  for  non-theatrical, 
television  and  theatrical  audiences  through  4.3 
distribution  offices  located  throughout  the  United 
States.  United  also  produces  and  distributes  class- 
room teaching  films  to  the  nation's  schools.  It 
makes  available  on  16nim  film  all  of  its  own  com- 
pany (Uni\ersal)  featme  theatrical  titles  along 
with  selected  features  from  Paramount  and  J. 
.Arthur  Rank.  Demand  for  its  films  comes  from 
clubs,  business  organizations,  colleges,  universi- 
ties, high  schools,  women's  organizations,  agricul- 
tural groups,  etc.  These  audiences  are  constanth- 
increasing  and  United  uses  this  source  of  fresh 
new  audience  contacts  for  distributing  their 
clients'  sponsored  films.  In  the  distribution  of 
their  clients'  3.5mm  sponsored  films.  United  uti- 
lizes the  theatrical  knowledge,  experience  and 
contacts  of  Universal  Pictures,  its  parent  compa- 
n\-.  Bv  reason  of  its  affinity  with  MCA,  United 
has  the  added  opportunit\'  to  be  in  constant  con- 
tact with  the  program  departments  of  television 
stations  throughout  the  country.  These  contacts 
are  used  b\'  United  in  arranging  showings  for  its 
clients'  films. 

Promotion  antj  Publicity-:  United  not  only  pro- 
duces indi\idual  advertising  and  brochures  for 
each  of  their  clients'  pictures,  but  also  has  avail- 
able the  extra  advertising  exposure  via  listings  in 
other  film  catalogs  produced  by  the  company  and 
distributed  to  16mm  audiences.  United  maintains 
booths  and  exhibits  at  the  important  convention 
and  audio-visual  demonstration  centers  through- 
out the  world. 

Print  Services  -\xd  Maintenance:  Because  it 
is  part  of  a  professional  motion  picture  distribu- 
tion organization.  United  maintains  the  highest 
standard  of  inspection.  Prints  are  inspected  and 
cleaned  utilizing  the  latest  electronic  equipment. 
Scratched  prints  are  repaired  under  a  special 
film  coating  process.  United  also  shares  in  the 
cost  of  replacing  any  prints  damaged  during  the 
earh"  years  of  distribution. 

Film  Users  Evalc-\tion"  Reports:  Certified  at- 
tendance report  forms  are  supplied  to  the  client 
on  e\ery  showing. 

Monthly  Reports:  The  sponsor  receives  de- 
tailed perfonuance  reports  which  supply  audience 
information  by  type  and  size.  A  detailed  re- 
capitulation of  the  cumulati\e  total  audience  is 
supplied  each  month  together  with  information 
on  number  of  showings,  bookings  and  the  like. 
Television  Dep.\rtme.nt:  This  department  spe- 
cializes in  the  distribution  of  client  sponsored 
films  to  commercial  and  educational  TV  stations 
utilizing  TV  .station  contacts  of  MCA. 

Theatrical  Film  Department:  Through  this 
department,  arrangements  are  made  for  quality 
theatrical  distribution  dates  utihzing  the  exper- 
ience and  theater  contacts  of  the  parent  firm. 
Universal  Pictures.  The  latter  compan>'  has  had 
o\er  .50  years  experience  in  theatrical  distribu- 
t  on  and  was  the  first  organized  motion  picture 
compaiu'  in  the  industr\'.  United  also  makes  ar- 
rangements for  its  sponsored  clients  through  its 
film  editing  staff  to  produce  35mm  prints  from 
existing  16nmi  prints  via  a  special  process.  These 
35mm  prints  are  thereafter  exhibited  in  the  na- 
tion's tneaters.  Professional  advertising  is  em- 
ploxed  by  United  in  the  exploitation  of  its  clients' 
fibus  in  the  theatrical  distribution. 


.\oN-TiiEATRiCAL  DivisiO-N:  f:lubs.  Organizations, 
colleges,  universities,  men's  and  women's  groups, 
high  schools,  agricultural  groups,  etc.  are  but 
some  of  the  audiences  supplied  to  their  clients 
by  this  division  of  United.  Film  showings  are 
arranged,  advance  booking  notices  supplied, 
monthly  reports  and  recapitulations  utihzing  au- 
tomatic business  machines. 

Sponsor-Generated  Distribution:  Where  a 
client  wishes  to  solicit  and  obtain  bookings  him- 
self. United  provides  the  physical  handling,  in- 
spection, storage  and  distribution  of  such  films 
utilizing  its  professional  experience  and  facili- 
ties. Additional  services  include  "custom"  pro- 
motion and  national  research  can  also  be  obtained 
under  this  tv-pe  distribution. 

"Custom"  Services:  United  produces  a  "custom" 
service  which  includes  promotional  kits  supplied 
(under  a  special  contract  service  with  its  client) 
by  United  to  each  film  audience.  This  gives  the 
sponsored  client  the  added  public  relations  ef- 
fect surrounding  each  local  community  film  dis- 
tribution. It  is  accomphshed  by  United's  pubhcity 
di\'ision  and  advertising  staff  which  prepares 
special  news  releases,  film  guides,  advertising 
mats  and  special  posters  for  use  by  local  film 
exhibiting  audience. 

National  Research  Facilities:  United  has  en- 
gaged a  national  research  organization  on  a  per- 
manent basis  for  the  purpose  of  conducting  a 
detailed  research  on  questions  of  importance  and 
interest  to  its  clients.  Such  things  as  preferred 
length  of  films,  content  and  the  Uke  is  obtained 
from  audiences  throughout  the  country.  • 


INTERNATIONAL  DISTRIBUTORS 
OF  THE  SPONSORED   FILM 


INFORFILAA 

Headquarters  Office: 

147  ave.  de  I'Hippodrome,  Brussels  5,  Belgium 

Phone:  47.10.03-47.28.77 

Jan  Botennans,  General  Secretary 

MEMBER  COMPANIES 

avenue  de  rHippodrome, 


Belgium:   Sofedi,    14 
Brussels  5. 


1875 


Canada:    Modem   Talking  Picture  Service, 
Leslie  Street,  Don  Mills  ,Ontario. 

Denmark:  Erhvervenes  Film  Center,  22  Kobma- 
gergade,  Copenhagen. 

Finland:  Filmivhtima  Ov,  Kaisaniemenkatu  13A, 
Helsinki. 

France:  Cefilm,  31  avenue  Pierre  ler  de  Serbie, 
Paris  16. 

Germany:  Konferenz  der  Landesfilmdienste, 
Rheinallee  59.  Bad  Gixlesberg. 

Great  Britain:  Sound-Services  Ltd.,  Wilton  Cres- 
cent. Merton  Park,  London  S  W.  19. 

Italy:  Difi,  3  Via  Domenico  Chelini,  Rome. 

Japan:  Educational  Film  Exchange,  3  Ginza 
N'ishi:  6-Chome,  ChuokTj,  Tokvo. 

Netherlands:  Technical  Film  Center,  Stadhou- 
derslaan  152.  The  Hague. 

New  Zealand:  The  H.  J.  .Ashton  Company  Ltd., 
Box  2.541,  Auckland. 

Sweden:  Swedish  Council  for  Personnel  Adminis- 
tration, Sturegatan  58,  Stockholm  O. 

Switzerland:  Schmalfilm  Zentrale,  Erlachstr  21, 
Bern:   Schweizerisches   Film-Archiv,   Ankerstrasse 

3,  Zurich  3/36. 

United  States  of  .\merica:  Modem  Talking  Pic- 
ture Service,  1212  Avenue  of  the  .Americas, 
New  York,  N.Y.  10036. 

European  Office:  358,  Strand,  London  W.C.  2. 


60 


BUSINESS   SCREEN  •   1967 


Remember  Those 

GOOD  OLD  DAYS? 

People  cared  about  the  kind  of  service  they  gave. 
Employees  cared  about  the  jobs  they  did. 

Conservative  virtues,  such  as 

Doing  the  job  well 
Having  integrity 
Living  up  to  the  contract 
Keeping  clients  happy 

were  the  rule  of  the  day. 

We  are  very  contemporary  in  the  way  we  function — the  way 
we  key  the  film  distribution  to  each  sponsor's  needs — the  way 
we  continue  to  improve  and  refine  our  operation. 


But  when  it  comes  to  the  UOOU.  things  about  the  GOOQ.  Olu.  DiyS - 


we're  still  a  bit  old-fashioned. 


ROTHACKER    BUILDING 

241  West  Seventeenth  Street 
New  York.  New  Nork  101)11 
Telcptione:   (212)  989-2929 


17lh    PRODUCTION    REVIEW 


61 


UIE  nSKED  mETRO/KmunR 

TO  HELP  SOLUE  OUR 
PROEESSinC  PRORLERIS- 
THEV  OFFERED  HO  SOLUTIORS! 


"With  our  Metro/Kalvar  Model  135/16  Printer-Processors  we're  pro- 
ducing our  own  filmstrip  prints  without  chemical  solutions  or  darkroom," 
says  Dr.  Samuel  N.  Stevens,  Jr.,  President,  Psychotechnics,  Inc.,  Chicago, 
Illinois,  specialists  in  reading  training  aids  for  industry  and  education. 


You  too  can  enjoy  the  simplicity  of  producing  top-quality,  long  wearing, 
B&W  release  prints  with  Metro  Kalvar's  Printer  Processors  and  unique. 
heat  developing,  dry-process  print  films.  Operating  at  speeds  up  to 
100  fpm,  the  Model  135  16  provides  both  printing  and  processing  in  a 
single  pass.  Requiring  only  electrical  power,  installation  of  the  desk-top 
Model  135  16  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro/Kalvar  process,  no  special  operator  skills  are  needed. 

Write  today  for  details  on  how  a  Metro  Kalvar  program  can  benefit  you! 


METRO/KALVAR,  Inc. 

745  Post  Road,  Darien,  Conn.  06820  203  655-8209 

A  JOINTLY  OWNED  SUBSIDIARY  OF  MGM,  INC.  AND  THE  KALVAR  CORPORATION 


Overseas    Distributors 
of  Sportsored  Pictures 


(CONTINUED   FRO.M    THE    PRECEDING    PAGE    60) 

RANK   FILM   LIBRARY 

.\intrce   Road,   Peri\ale,   Greenford,   Middx. 
Phone:  Perivale  6666 
Cables:    Gebescope-Greenford 

A.  R.  Hodge,  Executive  Director 

A.  H.  Hall,  General  Manager 

L.   Francis,  Film  Sales  Manager 

D.  R.  Pluck,  Film  Hire  Sales  Manager 
B.\CKCRoiND;    The   largest    16min   film   distribu- 
tion library  in  Europe,  founded  in  1933,  special- 
izing in  entertainment,  education  and  industrial 
training  films. 

Services:  The  Librar\  provides  distribution  facili- 
ties for  sponsored  films,  with  special  arrange- 
ments for  promotion  on  behalf  of  sponsors  out- 
side the  British  Isles.  Service  studio  for  foreign 
language  narration  and  dubbing,  titling,  editing 
and  print  production.  Publishes  a  "Sponsored 
Film  Catalogue"  and  a  quarterly  "Filin  News" 
distributed  to  each  address  on  mailing  list. 


SOUND  SERVICES   LIMITED 
Kingston  Rd.,  Merton  Park,  London  SVV  19 
Phone:   Liberty  7201;   Tel:   Servisound 

H.  S.   Hind,   and 

E.  S.  -Morden.  Joint  Managing  Directors 
M.  J.  Nichols,  Film  Library  Manager 
Services:  In  its  31st  year,  Sound  Services'  dis- 
tribution is  NCR/ Elliot  computer-controlled, 
providing  rapid  and  accurate  dispatch,  retrieval 
and  report  facilities  for  some  450  clients.  Full 
librar\'  services  include  promotion,  shipping, 
maintenance,  insurance  and  storage  of  films, 
backed  b\'  regular  monthly  reports  on  attendance 
and  audience  characteristics.  Specialized  promo- 
tion to  selected  audiences  is  also  available.  Road 
show  campaigns  include  projection  facilities  for 
non-equipped  groups.  Sales  promotion,  other 
meetings  are  arranged  and  services  throughout 
England  and  Europe. 


TECHNICAL  FILM  CENTRE 

152  Stadhoiiderslann,  The  Hague.  Netherlands 
Phone:  The  Hague  55.83.00:  Cables:  TECH- 
FILM 

K.  J.  Blaauw,  Managing  Director 

L.  deVries.  Managing  Director 
Services;  A  service  to  industry,  commerce  and 
education  in  the  fields  of  distribution,  production 
and  utilization  of  films,  filnistrips.  etc.  Sponsored 
film  distribution:  production  of  sound  filmstrips 
and  slides:  sales  of  audiovisual  equipment.  Art- 
work .studio;  filmstrip  laboratory.  A  free-loan 
film  librarv-  is  run  as  part  of  the  general  lending 
librarv  service.  Promotion  through  catalogues, 
a  monthly  magazine,  press  releases,  direct  maiL 
MonthK'  reports  on  utilization  of  films.  Mainte- 
nance, storage  and  handling.  Dutch  and  foreign 
language  dubbing  in  TFC  sound  studios.  Mem- 
ber of  Inforfilm. 


ASIA  TELEFILMS 

No.    1-1-24   \iveknagar,   Hyderabad-20,   India 
Phone:  36112 

D.  M.  Sapru.  MA.  FRES.  C/i<iir»iuii 

Miss  S.  Neelima.  Executive  Director 

N.  Mohan.  Manager,  Films  Distribution  Dept. 

SERvic:t:.s:    Distribution    of    sponsored    industrial, 

educational,    commercial    films    and    TV    shorts, 

travelogs    and    features,    newsfilms    and    special 

I    events  coverage.  • 


fi2 


BISINESS   SCREEN   •   1967 


UNIQUE,  REVOLUTIONARY  FEATURES  OF  THIS  NEW 
CARTRIDGE/LOAD,  AUTOMATIC  MOTION  PICTURE 
SOUND  PROJECTOR  ARE  UNSURPASSED! 


JAYARK 


Supa/s/ 


►  Big  Picture... 9"  x  12"  Screen  (108  sq.  in.). 
^  Brilliant  Image  in  any  lighted  room. 
^  Full  Range... Quality  Sound. 

►  Truly  Portable... only  12  lbs. 

►  Ultra  Compact...  11"  high,  closed;  21"  open. 
^  No  Film  Handling... All-Automatic. 
^  Cool-Burning,  Long  Life,  Quartz  Iodine  Lamp. 

C  Quiet,  Dependable,  Trouble-Free  Performance. 
Super  8  Film  Format. 

►  Sensibly  Priced! 

)nly  a  demonstration  can  reveal  how  utterly  simple  it  is  to  operate  the  JAYARK  Super  8  .  .  .  how 
ts  space  age  engineering  and  patented  design  ensure  years  of  reliable  performance  and  provide 
)ermanent  stability  of  sound  and  picture  under  all  operating  conditions.  2  to  26  minutes  cartridge 
apacity.  Will  play  continuously,  intermittently,  or  stop  automatically  at  film  end.  Sold  or  leased 
/ith  one  year  service  warranty. 

EASIEST  TO  OPERATE . . .  EASIEST  TO  CARRY. . .  EASIEST  TO  BUY 
THE  IDEAL  AUDIO-VISUAL  AID  FOR  INDUSTRY  &  EDUCATION 


fhe  JAYARK  Super/8's  superior  advantages  are  indeed  unprecedented.  It  has  limitless 
uses  at  every  level  of  industry,  business,  education,  health  care,  science  and  govern- 
nent.  Perfect  for  inplant  and  schoolroom  instruction.  Plays  vital  role  in  sales,  public 
elations,  and  sales  promotion.  Works  unattended  in  store  windows,  on  counters,  at 
xhibits.  Provides  best  possible  film  presentation;  longer  film  life. . .  .Ask  for  full  details! 

lAYARK  INSTRUMENTS  CORPORATION 

0    EAST    49th    STREET,    NEW    YORK,    N.Y.    10017    •    (212)    751-3232 

0  1967  by  Jayark  Instruments  Corp. 


Jayarit  Instruments  Corporation 

10  East  49th  St..  New  York.  N.  Y,  10017 

Please  send  full  particulars: 

Company 

Name 

Title 

Address 

City  StJte  Z'P 


17(h    PRODUCTION    REVIEW 


C3 


William  J.  Canz,  President,  /V'C 


We  add  a  secret  ingredient 
to  every  film  we  produce. 

Stubborn  pride.  An  instinct  for  getting  results.  A 
powerful,  professional  sense  of  audio-visual  impact. 

At  IVC,  we  leave  nothing  to  chance.  We  take  total  charge  of 
planning,  writing,  production  and  distribution.  The  results 
are  invariably  rewarding  — in  production  values,  in  audience 
reaction,  in  widespread  circulation,  in  total  effectiveness. 
And  in  national  awards  as  well. 

It  takes  experience  to  achieve  these  kinds  of  results, 
year  after  year,  film  after  film.  Our  blue-ribbon 
client  list  testifies  to  our  success. 

Shouldn't  your  company  be  on  this  list? 

Client  List 

The  following  represents  only  a  partial  list  of  IVC  clients. 
A  complete  list  is  available  on  request. 


American  National  Red  Cross 
A  &  P  Food  Stores 
Arnold  Bakers,  Inc. 
Becton,  Dickinson  &  Co. 
Brunswick  Corporation 
E.  I.  duPont  deNemours  &  Co. 
Eaton  Yale  &  Towne,  Inc. 


Empire  State  Building  Company 
Gaines  Dog  Research  Center 
General  Foods  Corporation 
MacGregor/Brunswick 
Mead  Johnson  &  Company 
Metropolitan  Life  Insurance  Co. 


Melville  Shoe  Corp. 

(Thom  McAn  Shoes) 
The  New  York  Times 
Paper  Cup  &  Container 

Institute,  Inc. 
Pharmaco,  Inc. 


Radio  Corporation  of  America 
Sterling  Drug  Co.  (Bayer  Aspirin) 
Texaco,  Inc. 

Trans-World  Airlines,  Inc. 
United  Fruit  Company 
U.  S.  Plywood  Corp. 
White  Laboratories,  Inc. 


n^^ 


INSTITUTE   OF   VISUAL    COMMUNICATION,    INC. 
P.O.  BOX  268  •   SCARSDALE,  N.  Y.    •   914-472-0470 


BUSINESS   SCREEN   •    1967 


DEPARTMENT      OF      DEFENSE 

Office   of   Public   Affairs:    Directorate   for 

Defense  Information— Audio-Visual  Division 

The  Pentagon,  Washington,  D.  C.  20301 

•  This  Di\  ision  is  the  central  Annc<l  Forces  con- 
tact for  news  media  and  prochiccrs  in  the  impor- 
tant fields  of  radio,  television,  still  pictnrcs  and 
motion  pictures.  Direct  contacts  on  national  and 
international   release  matters  in  these  fields  are: 

-Vorman  T.  Hatch,  Chief.  Audio-Visual  Dioision 
Phone:  O.Xford  7-4162 

C:DR  Ed«ard  F.  Roeder,  USN,  Chief.  Audio- 
Visual  Productions  Branch 
Phone:  OXford  7-09,55 

Lt.  Col.  Lonzie  I.  Dukes,  USA,  Chief.  Audio- 
\  i.sual  \'(  us  Branch 
Phone:  0.\  7-5111 
AcTiviTiE.s:  The  Audio-\'isual  Productions  Branch 
approves  release  of  Armed  Forces  stock  foot:iKe 
which  cannot  be  procured  commcrci:ill\  for 
newsfilm  television  proRrams.  theatrical  produc- 
tions, etc.  The  Branch  cooperates  with  producers 
of  some  35  major  theatrical  productions  and  10- 
12  TV  series  featuring  or  relating  to  the  .\rmed 
Forces.  Infomiation  on  Armed  Forces  films  avail- 
able for  public  non-profit  showinR  or  cleared  for 
public  service  T\"  programs  cm  be  obtained 
from  the  Alldio-^'i.sual  Productions  Branch. 

The  Audio-\isual  News  Branch  releases 
aporoximately  300  (2-3  minute)  .subfccts  to  the 
T\'.  newsfilm  and  theatrical  newsfilm  media 
annually.  It  maintains  two  small  Pentagon  stu- 
dios for  servicing  the  news  media  and  radio  pro- 
grams, which  feature  inteniews  with  top  De- 
fense officials.  In  addition,  the  Audio-\'isual 
Xexvs  Branch  releases  taped  and  filmed  mes- 
sages bv  Secreta-ies  and  .Service  Chiefs,  provides 
advice  :in<l  guidance  to  docnmentarv  film  and 
T\'  nro<lucers  on  military  subjects. 

The  Branch  also  releases  to  the  press  and  tele- 
Mson  approximately  2.000  photographs  per  year. 

Armed  Forces  Institute  of  Pathology 

Medlfol  Illustration  Service 

Washington,  D.  C.  20305 

Morris  M    Coldberg,  Chief.  Medical 
lllustrat'on  Service 
Phone:  576-2866 

|ohn  A.  Ev.  Jr..  As.it.  Chief.  Medical 
lllustrat'on  Serv'ce 
Phone:  576-2867 

James  \.  Young.  C/i!<f.  Train  ns  Aids  Division 
Phone:  576-2865 

Miss  D:itsv    B.  Howze.  Chief.  Audio-Visual 
Support  Center 
Phone:  .576-2864 

'  nviTiES:  This  Institute  makes  or  .supervises 
I  Iriis  for  the  .Amied  Forces  on  medical  subjects. 
F.\(:iLiTiEs:  In-house  capabilitv.  and  contracts 
through  Office  of  the  Chief,  Communication- 
Electronics. 

Dlstbiihtiox:  AFIP  operates  a  I' S.  Army  Au- 
do-Vi'siial  Support  Center  for  medical  films.  The 
Institute  procures  and  loans  films  for  the  Medi- 
cal Senices  of  the  .Armed  Forces.  Unclassified 
films  .ire  .ivailable  to  members  of  the  medical 
profession,  with  borrowers  paying  return  post- 
age. For  information  about  available  films,  write 
the  Superintendent  of  Documents.  Covemment 
Iriiling  Office.  Washington.  DC.  20402  and 
I'  (,r  to  The  Film  Reference  Guide  for  Medicine 
iiud  Allied  Sc'enees. 


Directorate  for  Armed  Forces 
Information  and  Education 

P;inl  J.  Murdock,  C/ii(f,  Motion  Picture 
Division 
Phone:  O.Xford  4-4943 

Dallas  Ilalverstadf,  A<isistant  Chief 
Phone:  OXford  4-4944 


ARMED  FORCES:  INFORMATION  &  EDUCATION 

•  This  office  produces  and  distributes  informa- 
tion films  for  the  use  of  the  Armed  Forces.  Films 
are  distributed  through  the  film  exchanges  of 
each  service,  through  on-base  theaters,  and  to 
■Armed  Forces  T\'  netvsorks  in  overseas  locations. 

DEPARTMENT  OF  THE  AIR  FORCE 
The  Pentagon,  Washington,  D.  C. 

•  The  U.S.  .Air  Force  produces  approximately 
400-500  reels  of  film  each  year  b\'  contract  with 
commercial  producers  or  in-service.  These  films 
are  used  b\  ;ill  levels  of  management  for  educa- 
tion, trailing  :ind  informational  briefings. 
Activities:  Headquarters,  USAF  at  the  Penta- 
gon, Washington.  D.C.  The  management  focal 
point  within  the  Air  Staff  for  all  photographic 
policN  is  the  .Aiid'0-\isiial  Systems  Division.  Di- 
rectorate of  Operations.   Complete  address   is: 

Hn.  U.S.  Air  Force 
AF.XOPXB 

W;ishington.  D.C.  20330 
The  ke\-  personnel  in  charge  of  the  program  are: 

Col.  William  F.  Gallogly 

Thomas  E.  Farmer 

This  office  is  responsible  for  determining  or 
v.ilidating  requirements  for  all  .A'r  Force  motion 
pictures  and  insuring  that  the  capabilitv  exists 
within  the  .Air  Force  to  either  procure  them  bv 
contract  or  produce  them  with  in-house  facilit'es. 
In  this  respect,  they  monitor  the  .Aerospace  .Audio 
V'isual  Service,  a  technical  service  under  the 
Militarv  .Airlift  Command.  Comnlete  address  is- 
Hq  MAC  (MAXPDV)  Scott  AFB.  Ill  62225. 
The  kev  personnel  in  charge  of  the  nrograni  are: 
Lt.  Col.  Robert  J.  Arblaster  and  Maior  PhOUp 
Krasney.  The  -Aerospace  .Audio-X'isual  Service 
is  directlv-  responsible  for  producing  or  nrocur- 
ing  films,  adeonate  photographic  documentation 
of  the  total  Air  Force  m's.sion  and  d-stribiition 
of  release  prints. 

Facilitifs:  The  Aerospace  Audio-Visual  Serv-Ve. 
Orlnido.  .AFB.  F'nrida.  is  the  headouarters  for 
the  .Air  Force  world-w'de  nhotopraoh'C  program. 
Complete  motion  nictnre  nrodiKtion  fac'ht'es 
located  at  the  nfi'^th  Phototrraph'c  Snuadron. 
Orlando,  AFB.  Florida,  and  at  tho  1.3."2nd  Photo- 
granhic  Grnun.  Lei's  .Angeles.  California,  support 
Air  Force-wide  production  requirements. 

1.350th  Motion  Picture  Squadron.  AAVS. 
Wright-Patterson  .AFB.  Ohio,  is  responsible  for 
contract  nrocuremept  and  commerci:il  produc- 
tion of  .Air  Force  films,  and  provides  in-service 
engineering  and  film  report  U-pe  productions  to 
technic.ll  commands.  The  1350th  Motion  Picture 
.Squadron  .ilso  maintains  the  USAF  Film  Deposi- 
tor\-.  a  film  archive  wnth  historical  and  current 
film  footage  holdings  in  excess  of  99.000.000 
feet. 

.AA\'S  also  maintains  photo(?r'>nhie  units  at 
\\-indcnbur<!  AFB.  T.ompoc.  Calif.:  Ent  AFB. 
Colorado  Sorings.  Colo.;  and  .Andrews  AFB. 
Camn  Snrings.  Md.  to  provide  documentary 
.ind  instrumentation  coverage  of  .Ai'r  Force  mis- 
sile and  other  act'vilies.  A  squadron  based  at 
Ton  Smi  Xhut  .AB.  near  Siigon.  Vietnam,  h.an- 
dles  all  Air  Force  photogranhic  requireinents  — 
including  gun  cameras,  strike  photography  and 
combat  documentation  Imt  eX'JudinT  recon- 
naissance photogranhv  —  throughout  the  entire 
combat  zone.  Combat  documentarv  teams,  can- 
able  of  ran'd  denlov-ment  anvwhere  in  the  world, 
are  "ermanentlv  located  at  M:irch  .AFB  Riverside 
C:ilif.;  Offult  AFB.  nm:iha.  Nebr.;  and  Westover 
AFB.  Chicooee  F:i"s.  \|.ass.  Photogr  iphic  de- 
tachments are  also  located  overseas,  in  the  F:ir 
East.  Europe  and  certain  other  areas  of  the 
world,  to  nrovide  historical  and  combat  docu- 
mentation film  coverige  of  important  events  of 
national  and  .Air  Force  interest. 

.Add  tional  infomiation  regarding  the  .Air  Force 
Film   Program   ma\-   be  obtained   by   contactinR: 
Col.  William  S.  Bark.sdale.  Jr. 

Commander.   .Aerospace   Audio-Visual   Scrv- 


Audio-Visual 

)grams 

in  the 

United  States 

Government 

Tir    tV    -6- 


.\\    .\LPH.\BETICAL    INDEX 

Aeronautics  and  Space  Adminis- 
tration, The  National 80 

.Agriculture,  The  Department  of  .  .  .  68 

.Air  Force,  Department  of  the    ....  65 

.Army,  Department  of  the 66 

.Atomic  Energy  Commission.  The   .  .82 

Commerce.  The  Di'partment  of   .  .  .68 

Defense.  The  Department  of 65 

Federal  .Aviation   Agency,  The   ....78 

General    Services    Administration    .  .84 

Health,  Education  and  Welfare  ...  .72 

Information  .Agency.  The  U.  S 82 

Int:rior.   Department   of  The    76 

Library  of  Congress,  The   84 

Navy,  Department  of  the   66 

Peace  Corps,  The   84 

Post  Offic;  Department,  The 80 

Transportation,    Department   of  78 

Treasur.v  Department,  The  U.  S.   .  .  80 


I7lh    PRODUCTION    REVIEW 


<5 


CHAPPELL 

Recorded  Music  Library 


BIG. 

BIGGER 

Complete 
Music  Selection  Service 

Special  concern  for 
ALL 

your  programming  needs 


Send  for  catalogue 
and  demonstration  tape 


Chappell  Music  Library 

117  West  46th  Street 

Netv  York,  Neiu  York  10036 

phone:  212  PL  7-3641 


audio-visual  programs 
of  the  U.S.  government: 

DEPARTMENT  OF  THE  AIR  FORCt 

ice.  Orlando  AFB,  Florida  3281.3 
Phone;   (305)  841-5611.  cxt.  501 

Lt.  Col.   Donnell  E.  Bjoring,   Deputy  Chief 
of  Staff,  .Aerospace  .\iidio-Visual 
.Service  (.MAC)  Operations, 
Orlando.  AFB,  Fla.  32813 
Phone:  (305)  841-5611,  ext.  2226 

•  Specific  information  regarding  the  Commer- 
cial Production  of  Mr  Force  films  may  be  ob- 
tained by  contacting: 

Major  Lawrence  C.  Albers,  Commander 
1350th  Motion  Picture  Squadron,  AAVS 
(M.AC) 

Wright-Patterson  AFB.  Ohio  45433 
Phone:  (513)  25.5-3058 

DisTBiBLTiON:  Approxed  Air  Force  films,  film- 
strips  and  related  \isual  aids  are  distributed  b\- 
the  Aerospace  -Audio-Visual  Service  (MAC) 
through  the  centralized  facilities  of  the  .Air  Force 
Film  Library  Center,  St.  Louis.  Mo.  This  facili- 
ty routineK  distributes  360,000  films  per  year 
to  Air  Force  units  and  other  agencies  all  over  the 
world.  The  present  active  in\'entory  consists  of 
nearK'  one-half  million  prints  of  more  than  6,000 
separate  film  subjects.  The  Film  Library  Center 
also  maintains  o\erseas  central  Film  Libraries 
located  in  Gemianx',  Panama.  Japan  and  .Alaska, 
with  a  Branch  Film  Library  in  the  United  King- 
dom. Thcie  libraries  are  strategically  placed  and 
stocked  to  ser\ice  approximately  140  Base  Film 
Libraries  located  throughout  the  world.  Informa- 
tion regarding  distribution  of  these  films  can  be 
obtained  b\'  contacting: 

Major    Theodore    R.     Hammer,    Commander, 
1356th    Film    Librar\-    Squadroji.    .A.AVS 
(MAC) .  8900  South  Broadway. 
St.  Louis-  ^'■ssou^i  63125 
Phone:  MElrose  1-4800,  ext.  671 

DEPARTMENT     OF     THE     ARMY 

Pentagon.  Washington,  D.C-  20315 

•  The  Chief,  Communications-Electronics  of 
the  .Army  is  responsible  for  policy  matters  on 
the  procurement,  production,  distribution  and 
utilization  of  all  official  motion  pictures  of  the 
-Army.  As  the  D.A  Staff  contact  point,  all  film 
programs  are  coordinated  by  the  Pictorial  & 
.Audio-\'isual  Di\'ision  of  the  Office  of  the  Chief, 
Communications-Electronics.  Information  per- 
taining to  pictorial  and  audio-\isual  activities  may 
be  obtained  from  the  following: 

Col  C.  W.  Huff.  Chief,  Pictorial  &  Aiirfio 

Visual  Division 

Phone:  O.Xford  7-3520 
Lt.  Col.  R.  F.  Dubes,  Chief  Photographic 

Branch 

Phone:  OXford  5-3806 
Lt.  Col.  G.  T.  Gabelia.  Chief.  Television 

Branch 

Phone:  OXford  5-4395 
James  .A.  Moses,  Chief,  A\udio-Visiial 

Distribution  and  Utilization 

Phone;  O.Xford  7-2039 

The  -Army  Pictorial  Center  is  responsible  for 
the  actual  production  and  initial  distribution  of 
official  motion  pictures  and  related  audio-visual 
materials.  Information  concerning  contracts  for 
writing,  production  and  procurement  may  be  ob- 
tained from: 
Commanding    Officer,    .Army    Pictorial    Center, 

35-11    3.5tli   .A\enue.   Long   Island   Citv,    New 

York  11106.  Phone:  937-0600. 

.AvDio-\'isiAL  Support  Centers.  -All  official  mo- 
tion pictures,  film  strips,  transparencies,  language 
training   materials   and   related   audio-visual   ma- 
I   terial  are  distributed  throughout  the  U.S.  Army 
1   by  the  .Army  Audio-\'isual   Support  Distribution 


and  Utilization  System.  This  system  is  composed 
of  three  segments:  (1)  the  Pictorial  &  Audio- 
\isual  Division,  OCC-E;  (2)  the  Distribution 
Branch  of  the  .Army  Pictorial  Center;  and  (3) 
the  network  of  ,Audio-\'isual  Support  Centers  lo- 
cated at  headquarters  major  commands,  major 
service  schools  and  throughout  the  Zone  of  the 
Interior  and  overseas  connnands. 


DEPARTMENT      OF     THE      NAVY 
Washington,  D.  C.  20390 

•  The  U.S.  Department  of  the  Navy  produces 
motion  pictures  and  still  photographs  for  such 
purposes  as  training,  maintaining  fleet  readiness, 
explaining  new  weapons  and  devices,  and  for 
medical,  historical,  indoctrination,  safety  and  re- 
cniiting  uses,  public  relations,  to  name  a  few 
key  subject  areas. 

•  Information  and  General  Policy  Procedures  on 
all  aspects  of  the  Navy  film  program,  including 
application  information  for  commercial  producers 
interested  in  bidding  on  Navy  c-ontract  films,  are 
handled  bv  the  Commander.  Naval  .Air  Sy.stems 
Command' (AlR-5393),  .Nav\  Department,  Wash- 
ington, D.C.  20360. 

Captain  ].  J.  Crowder.  USN-Code  (AIR-5393) 
Director.  Photograph'c  Division 
Phone:  OXford  8-3416 

E.  L.  Randel,  Code  (AIR-.5393)   Head,  Train- 
ing Film   &  Motion   Picture  Branch.  Photo- 
graphic Division 
Phones;    O.Xford   8-3470.   OXford   8-3472 

•  Procurement  policies  and  procedures,  which 
involve  information  on  technical  questions  re- 
garding bids,  are  handled  bv  the  Officer  in 
Charge.  Navv  Purchasing  Office.  Washington. 
D.C.  20390. 

Cdr.  Donald  A.  Needham.  US.N,  Officer  in 

Cliarge 

Phone:  OXford  8-2901 
M.  D.  Bennett,  Acting  Director 

Purchase  Division 

Phone:  O.Xford  8-2844 
F.\cii.iTiEs:  The  U.  S.  Naval  Photographic  Cen- 
ter, a  field  activiU^  of  the  Naval  .Air  S\stems  Com- 
mand, is  the  central  photographic  laboratory  for 
the  Nav\-  Department  and  the  Na\-y's  largest 
photographic  acti\it\.  The  Center,  composed  of 
about  540  militan,-  and  civilian  personnel,  pro- 
vides photographic  assistance  and  specialized 
services  to  the  entire  Naval  Establishment,  super- 
vises the  production  of  Navv-  training  films  and 
maintains  the  Navv's  motion  picture  and  still 
photographic  film  libraries  and  motion  picture 
distribution  division. 

The  motion  picture  production  facilities  at  the 
Center  are  modem  and  complete.  There  is  a 
sound  stage,  film  and  tape  recording  and  mix- 
ing equipment,  an  art  and  animation  group  and 
editorial  branch.  Here  experienced  script  writers 
and  artists  collaborate  with  Navv-  photographers 
.-md  technicians,  maintaining  high  standards  of 
aualitv  for  Navv-  productions.  The  processing 
division  has  the  capability  to  develop  and  print 
negative  film  and  release  prints  in  35nim  .ind 
16mm  black-and-white  and  negative-positive 
color.  .About  75  percent  of  all  Nav-y-  films,  how- 
ever, are  contracted  with  established  commercial 
producers. 

In  addition,  there  is  a  growing  requirement  for 
films  to  report  on  the  Navy's  research  and  de- 
velopment activitv.  To  meet  this  need,  a  T\ 
closed  circuit  kinescope  facilitv-  has  been  in- 
stalled. Two  video  tape  recorders  and  kine-record- 
ers  together  with  viscomat  processing  make  for 
rapid  completion  of  urgent  films. 

Extensive  libraries  of  both  still  and  motion 
picture  photography  are  maintained  at  the  Cen- 
ter. Library-  services  are  provided  to  the  Naval 
Establishment,  other  government  agencies  and 
to  commercial  concerns  on  a  cash  sale  basis.  The 
Still  Picture  Department  produces  all  types  of 
still  photographv  such  as  press,  serials,  murals, 
and  official  portraits.  Modem  continuous  roll 
paper  printing  and  processing  units  meet  the 
Navv's   large   vohmie   print   demands.   There   are 


BUSINESS   SCREEN   •    1967 


%^i 


''A  Year  Toward  Tomorrow' 

PRODUCED  FOR  THE  OFFICE  OF  ECONOMIC  OPPORTUNITY 

Our  thanks... 

...to  the  Motion  Picture  Academy  of  Arts  and  Sciences 

for  the  nomination  for  Best  Documentary  of  the  Year... 

...and  our  thanl(s  to  those  who  made 
this  nomination  possible... 

PAUL  NEWi«1AN-Narrator  ED  LEVY- Writer-Director 
WILLIAM  6ARR0NI  and  ROSS  LOWELL-Photography 
JOHN  OETTINGER-Editor    FRANK  LEWIN-Original  Music 


PrMidanI,  SUN  DIAL  FIUAS  Inc. 


SUN  DIAL  FILMS,  Inc. 

New  York     Washington,  D.C.     California 
318  E45th  SL  New  York.  N.Y.  (212)889-6575 


audio-visual  programs 
of  the  U.S.  government: 

DEPARTMENT  OF   THE   NAVY: 

also  complete  negative,  positive  and  transparencA 
color  processing  facilities. 

A  research  and  de\cl()i)nient  group  conducts 
tests,  experimentations,  development  and  evalu- 
ation of  pliotographic  c<iiiipment.  Here,  technical 
photographic  specifications,  instructions  and  other 
publications  are  also  prepared.  Inlomiation  about 
NPC  may  be  obtained  from:  Conim.iiid  ng  Ot- 
ficer.  Naval  Photographic  Center.  V.  S.  \aval 
Station.  Washington  D.C.  20390 
Captain  R.  G.  Hanecak,  USN, 

Coiiniianiliug  Officer 

Phone:  OXford  8-2101 

Cdr.  T.  E.  DeVeas,  U.S.\.  Head 

Motion  Picture  Department 

Phone:  OXford  8-2U2 
Di.sTuimTioN:  Prints  of  all  Navy  films  available 
to  the  public  can  be  purchased  from  Du.-^rt  Labs, 
Inc.,  24.5  W.  .5.5th  St..  New  York,  New  York, 
UTider  an  annual  contract  administered  b\  the 
General  Services  .administration.  Civilians  mav 
borrow  films  from  Naval  District  Public  Informa- 
tion Officers,  Training  Aids  Libraries,  Aviation 
Films  Libraries.  Recruiting  Stations  and  Public 
Infomiation  Offices  located  throughout  the  L'nited 
States  will  serve  government  requests  for  film 
showings.  Requests  for  the  use  of  Navv  stock 
footage  in  commercial  productions  should  be 
submitted  to  the  Chief  of  information.  Navv 
Department,  Washington,  D.  C.  20350. 

United  States  Marine  Corps 

•  For  information  on  I'.  S.  Marine  Corps  films, 
which  are  produced  bv  the  Department  of  the 
Navy,  write  to  the  office  of: 

Commandant  of  the  Marine  Corps  (Code 
A03P) 


UNITED  STATES  MARINE  CORPS: 

Hcad(|uarters,  V.  S.  .Marine  Corps 
Henderson  Hall 
.Arlington,  \'irginia  22214 

DEPARTMENT    OF    AGRICULTURE 

Office  of  Information 
Motion  Picture  Service 
Washington,  D.  C.  202.50 

•  The  Motion  Picture  Service  ot  the  USDA 
produces  motion  pictmes  in  color  and  black-and- 
white  on  agricultural  and  related  subjects  for 
various  agencies  within  the  Department  and,  on 
occasion,  for  other  Government  agencies.  Pro- 
duction and  laboratory  services  are  also  available 
on  a  cooperative  basis  with  land  grant  colleges 
and  universities. 

Martin  Lobdell,  Chief  Motion  Pieture  Service 

Phone:  DUdlev'  8-6072 
Homer  Boor,  Producer 

Phone:  DUdley  8-3628 
Judd  Scott,  Producer 

Phone:  DUdley  8-6518 
Gilbert  Courtnev,  Producer 

Phone:  DUdley  8-3319 
Joseph   Sanders,   Chief,   Business  Management 

Phone:  DUdley  8-7263 
Arthur  Foster,  Chief  of  Lahorutoni 

Phone:  DUdley  8-6747 
James  E.  Alford,  Chief  of  Distribution 

Phone:  DUdley  8-5246 
Mrs.  .\nne  Ware,  Stock  Footage  Librarian 
Phone:  DUdley  8-3629 
Activities:  The  USD.\  currently  has  more  than 
300  films  in  distribution  with  an  estimated  audi- 
ence of  380  million   persons.  These  f  Ims   cover 
such   subjects   as   conservation,   forestry,   agricul- 
tural research,  insect  eradication,  control  of  ani- 
mal   diseases,    consumer   infonnation,    ruial   area 
development,  nutrition  and  marketing.   .Maintains 
an  e.xtensive  16mm  color  stock  footage  librarv'  of 


U.S.   DEPARTMENT  OF  AGRICULTURE: 

agricultural  scenes  which  are  for  sale  at  nom- 
inal cost. 

Facilities:  The  USD.\  Motion  Picture  Service 
has  complete  in-service  production  and  labora- 
tory facilities  which  have  been  in  continuous  op- 
eration since  1912. 

Distribution:  Films  for  school  and  group  show- 
ings are  distributed  through  69  cooperative  film 
libraries  located  in  each  state.  Films  for  TV  book- 
ings are  distributed  directly  from  Washington, 
and  prints  of  most  films  may  be  purchased  from 
Du.\rt  Film  Laboratories,  Inc.,  245  W.  .5.5th  St.. 
New  York,  N.Y".,  10019.  Catalogues  arc  available 
of  motion  pictures,  films  suitable  for  T\'  show- 
ing, state  produced  films  and  of  stock  footage 
scenes. 

Publications:  Two  catalogs  contain  complete 
listings  of  L'SDA  motion  pictures:  one  of  these 
provides  data  on  films  for  general  16mm  distri- 
bution; the  other  lists  films  available  for  public 
service  showings  bv'  television  stations. 

DEPARTMENT     OF     COMMERCE 
Washington,  D.  C.  20230 

•  The  \J.  S.  Department  of  Commerce  produces 
and  circulates  motion  pictures  dealing  with  those 
domestic  and  foreign  subjects  relating  to  the 
offices  under  the  jurisdiction  of  this  Department. 

Business   &   Defense   Service   Administration 
James  L.  Ohver,  Director 

Scientific,  Photographic  and  Business 

Hquipment  Division 

Phone:  WOrth  7-3518 
Earl   Young,   Motion   Picture  Anahjst,    Motion 

Picture  &  Photographic  Products  Branch 

Phone:  \\'Orth  7-2911 

•  The  Motion  Picture  and  Photographic  Prod- 
ucts Branch  was  established  to  serve  the  motion 
picture  apparatus,  equipment  and  supplies  indus- 
tries.   It  performs   many   functions,   some  of  the 


...with  a  name  like  Fifi  Oscard, 
we  liave  to  supply  great  talent 
for  industrial  films  and  shows! 


Some  people  used  to  think  we  were  the  talent 
ourselves,  but  now  that  that's  been  straightened  out 
...  we  can  find  just  the  right  talent  for  your  indus- 
trial films  and  shows. 

We  work  with  the  giants  . . .  and  the  dwarfs 
(and  anyone  in  between). 


So  whatever  your  size,  whatever  your  problem, 
whatever  your  needs  (writers,  directors,  choreog- 
raphers, composers,  and  especially  narrators  and 
actors),  they're  as  simple  to  solve  as  a  phone  call. 

Fifi  Oscard  Aaency.  18  East  48th  Street.  New 
York.  N.Y.  10017,^(212)  HA  1-4650. 


68 


BUSINESS   SCREEN   •   1967 


Making  movies 
-  i         isift  hid  stuff 


^ 


You  can't  afford  to  play  games  with  time  or  money. 

That's  why  it's  so  important  to  buy  or  rent  your 

equipment  from  professionals. 

At  Camera  Mart  we  make  it  our  policy  to  stock  the 
best  equipment  available  for  studio  or  location. 

Professional  equipment  that  is  lightweight,  portable, 
easy-to-handle;  such  as  Arriflex,  Eclair,  Colortran, 


Nagra  Sound  Recorders  and  Wireless 

Mike  Systems,  Elemack  and  Colortran  Dollies.  Plus 

battery  operated  portable  Sun  Guns,  long  range 

Angenieux  Zoom  Lenses,  etc.  You'll  find  these 

and  many  more  at  Camera  Mart. 

Don't  kid  around  with  your  equipment  needs. 

Call  Camera  Mart  today.  Phone:  212-757-6977. 


Specializing  in  equipment  lor  TV  News, 
Documentaries,  Industrial.  Educational, 
16mm-35mm  Production. 


THE 


CAMERA  MART 


IM 


1845  BROADWAY  (60tli  ST.)  NEW  YORK,  NY.  10023      212-757-6977 
SALES      O     SERVICE     o     RENTALS 


Save  money  and  man-hours  with  RCA's  new  solid-state 
PM-76  TSP  Magnetic  Recorder/ Reproducer! 


Today  you  can  rewind  reel-to-reel— 
throupli  the  sprocket— at  1.000  fpni, 
completely  eliminating  unnecessary 
film  handling.  And  that's  just  the  first 
way  RCA's  remarkable  new  PM-76 
brings  new  standards  of  efficiency  and 
excellence  to  motion  picture  film  re- 
cording. 

In  addition,  it  lets  you  update  any 
track  without  audible  "clicks"  or  any 
trace  of  fade-in  or  fade-out  noise  — 
thanks  to  unique  silent,  selective  head 


switching.  To  facilitate  remote  and 
automated  c-ontrol.  there's  a  new  logic 
low-voltage  DC  motor  control  —  a  s\s- 
tem  including  tally  lights  for  easier 
operation.  .Knotlier  innovation  pro- 
vides automatic  head  switching  so  that 
the  record  head  also  serves  as  the  re- 
produce head  when  in  the  play  mode. 


To  minimize  maintenance:  solid- 
state  plug-in  modules. 

Now  available  in  1.  3,  4.  and  6-track 
models  (record/reproduce  or  repro- 
duce only)  for  16,  17 Vi  or  35mm  film. 

For  more  information  about  the 
PM-76  and  RC.\'s  wide  range  of  (jual- 
ity  film  recording  e<iiiipment.  Write: 
RC.\  Broadcast  &  Communications 
Products  Division,  2700  W.  Oli\c  Ave- 
nue, Burbank.  California,  or  30  Rocke- 
feller Plaza,  New  York  Cifs'. 


The  Most  Trusted  Name  in  Electronics 


17lh    I'RODl  C  TION    RIVIEW 


71 


audio-visual  programs 
of  ttie  U.S.  government: 

U.  S.  DEPARTMENT  OF  COMMERCE: 
more  iuiportaut  being  to  ioster,  jiroinote,  and 
develop  the  foreign  and  domestic  trade  of  these 
industries.  It  provides  market  development  coun- 
sel to  producers  and  exporters  on  where  and 
how  to  cultivate  and  expand  their  overseas  sales, 
acquire  distributors,  facilitate  the  acquisition  ol 
(rozeii  remittances,  and  render  assistance  in  other 
problem  areas.  It  also  participates  in  tariff  and 
trade  negotiations,  maintains  constant  surveil- 
lance of  foreign  trade  trends,  and  periodicallv 
issues  concise  basic  infonriation  releases  for  in- 
dustrv  guidance.  The  Branch  acts  as  the  focal 
point  for  industrv'  with  reference  to  advice  and 
guidance  to  other  agencies  and  use  of  other 
agency  facilities. 

Environmental   Science 
Services   Administration   (ESSA) 
Stanlev  B.  Eames,  Director  of 

Public  Information 
George  A.  (Jeff)  Baker,  Rat/io/ TV/ Fi/m 
Officer 

Phone:  (301)  496-8243 
•  ESSA  established  a  centrahzed  film  develop- 
ment office  within  the  Office  of  Public  Infoniia- 
tion  in  1966  to  administer  and  supervise  the  pro- 
duction of  infoniiational  and  educational  films 
for  all  components  of  the  Agency.  Film  and  tape 
spots,  short  and  special  features  for  both  radio 
and  TV  also  are  under  the  direction  of  this  of- 
fice. .A  new  informational  film  on  tornados,  to 
replace   an   older   production   on   this   subject,   is 


.scheduled  for  release  in  the  early  spring  of  1967. 
Other  old  films  on  the  earth  sciences  also  arc 
slated  lor  updating  and  reissuance. 

The  development  of  new  films  and  an  expand- 
ed stock  lontage  librarv'  arc  in  the  blueprints  f(n" 
this  office.  ESS.A's  film  lihrarv'  now  combines 
films  formerly  distributed  Ijy  the  U.S.  Weather 
Bureau,  the  U.S.  Coast  and  Geodetic  Survey  and 
the  Ionospheric  Radio  Propagation  Laboratory  of 
the  Bureau  of  Standards. 

Direct  inquiries  about  these  films  to;  Environ- 
mental Science  Services  Administration,  U.S. 
Dept.  of  Commerce,  Washington  Science  Center, 
6001  Executive  Blvd.,  Rockville,  .\Id.  20852. 
Attention  .^0133. 


Bureau  of   Public   Roads 

\\'illiam  F.  Hall.  Oiicf.  Pltolo^raphic  Section 
Phone:  WOrth  7-3013 
Activities:  This  Bureau  produces  films  on  sub- 
jects pertinent  to  highvvav'  development,  safety 
and  related  subjects,  sometimes  in  cooperation 
with  other  government  agencies,  state  and  local 
highway  departments,  and  other  interested  or- 
ganizations. 

Facilities:  In-house  capacity. 
Distribution':  These  films  are  available  on  a 
loan  basis,  with  borrower  paving  return  trans- 
portation, from  Chief,  Photographic  Section, 
Bureau  of  Public  Roads,  Washington,  D.  C. 
20235.  Films  mav  be  purchased  by  responsible 
organizations,  by  inquiry  to  same  address. 

•  Audiovisual  media  play  a  key  role  in  training, 
human  relations  and  public  information  programs 
conducted  by  agencies  of  the  Federal  government. 


U.   S.   DEPARTMENT  OF 

HEALTH,   EDUCATION   AND   WELFARE 

Washington,  D.  C.  20202 

Andrew  R.  Molnar,  Research  Coordinator,  Re- 
search Branch,  Division  of  Higher  Educa- 
tion Research,  Bureau  of  Research,  U.  S. 
Office  of  Education.  400  Maryland  Ave., 
S.W.,  Washington.  D.C.  20202 
Phone:  (202)  963-4548 

•  The  Office  of  Education  administers  Title  \'I1 
of  the  National  Defense  Education  Act,  which 
provides  research  grants  in  the  uses  of  new  edu- 
cational media,  and  for  the  dissemination  of  infor- 
m..tion  aljout  such  media. 

The  Office  of  Education  also  conducts  studies 
and  sunevs,  prepares  catalogs  and  bibliographies, 
and  provides  consultive  services  on  educational 
uses  of  audio-visual  materials.  For  information 
on  this  program  write  office  above. 


Captioned   Films  for  the   Deaf 

(Division  of  Educational  Services, 
Bureau  for   Education  of  the   fHandicapped) 
Dr.   William  J.   Riou.x,  Acting  Associate  Com- 
missioner, Bureau  for  Education  of  the 
Handicapped. 
Phone:  962-1955/6 
Dr.  John  A.  Gough,  Acting  Chief,  Division  of 
Educational      Services;      Chief,      Captioned 
Films  for  the   Deaf.   Bureau  for  Education 
of  the  Handicapped. 
Phone:  963-3060  65 
•   The  Captioned  Films  for  the  Deaf  branch  ad- 
ministers a  program  of  educational  media  under 


72 


BUSINESS   SCREEN   •    1967 


FREE! 

30-DAY 
TRIAL 


Sl1£  (U^ 

there  are  flanges  and  split  reels  which 

HANDLE  ALL  FILM 

any  way  it  comes;  on  reels,  on  positive  cores,  on  negative 
cores,  or  tightwound.  They're  the  new  patented 
MASTEREEL  flanges  and  split  reels. 

there  are  split  reels  whose  halves  are 

INTERCHANGEABLE 

flanges  which  can  instantly  engage  with  any  other  flanges 
of  the  same  film  size  to  form  a  split  reel.  They're  the  new 
patented  MASTEREEL  flanges  and  split  reels. 

there  are  flanges  and  split  reels  which  are 

FULLY  COMPATIBLE 

with  all  your  present  equipment;  they  fit  all  rewinds,  pro- 
jectors, editing  or  viewing  equipment.  They're  the  new 
patented  MASTEREEL  flanges  and  split  reels. 


Incredibly  simple,  completely  versatile,  these  all-purpose  flanges 
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73 


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MODERN     TALKING     PICTURE     SERVICE 

1145      N.      McCodden      PI.      Hollywood      90038 


audio-visual  programs 
of  the  U.S.  government: 

CAPTIONED  FILMS  FOR  THE  DEAF; 

P.  L.  8.5-905,  as  amendecl  b>-  P.  L.  87-715  and 
P.  L.  89-258.  The.se  laws  pi()\ide  for  promoting 
tlie  general  welfare  and  the  educational  advance- 
ment of  deaf  per.son.s.  Captioned  Filni.s  for  the 
Deaf  fmiiishes  a  free  loan  .service  of  films  for 
the  deaf;  conducts  research  in  the  use  of  films 
and  other  educational  media  for  the  deaf;  pro- 
duces and  distributes  films,  filmstrips  ;ind  related 
meat  for  the  deaf  ;ind  for  persons  who  work 
closely  w.th  the  deaf  (parents,  employers,  etc.). 
The  branch  a!so  provides  for  the  training  of 
persons  in  the  utilization  of  these  materials.       • 

United    States    Public   Health   Service 
Public  Health  Service  Audiovisual  Facility 
-Atlanta.  Georgia  30333 
All  Phones:  (404)  633-3311 

Dr.  James  Lieberman,  Director 
Edward  F.  McClellan,  Deputy  Director 

Jerome  K.  Barnett,  Asst.  Director  for 

Operations 
Joseph    A.    Staton,    Special    Projects    Officer 
Dr.   Richard  Fuisz,  Associate  in  Biomedical 

Communication 
Dondell  C.    Cotter,   Program   Management 

Officer 
Katherine  C.   Skogsfad,  Information  and 

Puhl  cations  Officer 
Jack  C.  Kirkland,  Chief,  Motion  Picture  & 

Television  Section 
Robert  S.  Craig,  Chief,  Graphic  & 

Photographic  Arts  Section 
Dr.  Norman  L.  Cole,  Chief,  Educational 

Studies  &  Development  Section 

Charles  N.  Farmer,  Jr.,  Chief 

Audio-Visual    Stjsictns  Planning   Section 
O.  T.   Chambers,  Chief,  Cataloging  &  Special 

Reference  Section 
Robert  Sumpter,  Chief,  Acciuisition,  Retention 

&  Distribution  Section 

Activities:  The  Public  Health  Service  Audio- 
visual FacilitN'  plans,  directs,  conducts  and  co- 
ordinates a  national  program  in  biomedical  com- 
munication. It  operates  the  central  installation 
in  the  Public  Health  Senice  for  development, 
production,  distribution,  evaluation  and  utiliza- 
tion of  motion  pictures,  videotapes,  and  other 
audiovisual  forms. 

In  addition  to  its  production  program,  the  Fa- 
cility, through  a  newK  established  educational 
program,  provides  consultation  and  assistance 
to  schools  of  the  health  professions,  and  is  re- 
sponsible for  the  development  of  specialized  con- 
ferences, seminars  and  workshops.  A  recently 
established  audiovisual  svstems  planning  activ- 
ity concerns  itself  with  the  development  of  com- 
munications svstems  in  a  wide  variety  of  health 
and  health-related  institutions. 

In  1966,  under  the  leadership  of  the  School 
of  Medicine  at  Tulane  University,  the  Facility 
planned  for  the  establishment  of  a  new  gradu- 
ate program  in  biomedical  communication.  The 
curriculum  was  developed  through  a  consortium 
of  institutions  of  higher  learning  which,  in  co- 
operation with  the  Facilitv,  will  sponsor  the  first 
program  scheduled  for  Fall,  1967. 

The  Communitv'  Medical  Television  System, 
the  nation's  first  medical  network  on  the  2500 
-Mega-Hertzian  instructional  bandwidth,  will  be- 
gin operation  in  Spring  of  1967,  under  the  Fa- 
cilitv's  leadership  and  coordination.  It  will  link, 
with  line-of-sight  transmitters,  Emery  Univer- 
sity Medical  School  and  Hospital;  Grady  Me- 
morial Hospital.  Emerv's  teaching  hospital;  the 
Cleorgia  Department  of  Public  Health  and  its 
Mental  Health  Institute;  the  Wterans  .Adminis- 
tration Hospital  and  the  .\udio-\'isual  Facility. 
Initially,    programs    will    be     transmitted     from 


PUBLIC   HEALTH  AUDIOVISUAL   FACILITY: 

(;r:id\  and  the  Facility  and  will  be  received  by 
others  liookcd  into  the  network.  The  System,  if 
successliil,  will  serve  as  :i  prototype  for  others 
of  its  kind  throughout  the  nation. 

Facilities:  The  Facility  has  complete  in-plant 
motion  picture,  filmstrip  and  television,  produc- 
tion :ind  laboratory  e<iuipment  located  in  ;i  four- 
storv  building  designed  especiiilly  for  audio-vis- 
ual activities.  In  addition,  the  Facility  acquires, 
prjits  and  distributes  medical  and  health-re- 
lated films,  makes  multiple  prints  and  distributes 
them  throughout  the  world,  operates  the  .Nation- 
al Archives  of  Medical  Motion  Pictures  and 
maintains  an  intemational  central  reference  file 
of  medical  audio-visuals. 

DisTPiBUTicN;  Public  Health  Service  films  are 
available  from  the  U.S.  Public  Health  Service 
.Audiovisual  F;icility.  Atlanta,  Georgia  30333.  on 
loan  to  schools  of  the  health  professions,  other 
educational  institutions  and  medical-health  or- 
ganizations throughout  the  U.  S.  and  abroad. 
Films  are  listed  in  a  Pubhc  Health  Service  Film 
Catalog  published  by  the  Facility.  Information 
on  teaching  films  is  also  available  from  a  cen- 
tral reference  file. 

Reference  Sources:  Three  other  fim  catalogs 
are  published  by  the  Facilitv:  Film  Reference 
Guide  for  Medicine  and  Allied  Sciences;  Cancer 
Film  Guide:  and  Weurological  and  Sensory  Dis- 
ease Film  Guide.  A  special  catalog  of  films  in 
areas  of  heart  disease,  cancer,  and  stroke  was  re- 
leased in  Februarv,  1967.  Other  specialized  ref- 
erence works  are  in  production.  A  master  inter- 
national index  is  maintained  to  support  special 
reciuests  for  film  information  not  otherwise  avail- 
able. 

Productions:  Among  recent  16mm  motion  pic- 
tures produced  are:  Spot  Prevention,  an  animated 
film  designed  to  promote  measles  vaccination; 
and  R.V:  Innovation,  a  film  discussing  the  broad 
aspects  of  biomedical  communication,  its  prob- 
lems and  resources.  A  series  of  8mm  single- 
concept  teaching  films  dealing  with  various 
phases  of  rehabilitation  for  victims  of  stroke  also 
has  been  released.  In  addition,  videotapes  and 
tape-to-filni  transfers  have  been  released  on  heart 
disease  including:  The  Totally  Implantable  Me- 
chanical Heart;  Operable  Heart  Disease  in  In- 
fancy: and  Reconditioning  of  Coronary  Proi^c  and 
Coronary  Stricken  Subjects.  As  in  1966.  more 
than  100  films  are  scheduled  for  production  in 
1967-68,  many  of  which  will  have  Spanish  and 
French  sound  tracks  as  well  as  the  original  Eng- 
lisK » 

Social   Security  Administration 
Baltimore,  Maryland  21235 

Rov  L.  Swift,  Information  Officer 
Phone:  944-5000  ext.  2187 

Robert   T.    Fenvvick,    Chief,   Audio-Visual 

Branch.  Office  of  Information 

Phone:  944-5000,  e.\t.  .5587 
Activities:  The  Social  Security  Administration 
produces  and  distributes  films  on  Old  Age,  Sur- 
vivors, and  Disability  Insurance,  and  on  Health 
Insurance  (Medicare).  These  are  public  infor- 
mation films  designed  to  explain  to  the  viewer 
what  he  needs  to  know  about  the  social  securitv' 
law  and  what  benefits  he  might  be  entitled  to. 
Most  films  and  spots  are  intended  for  both  tele- 
vision and  theatrical  use. 

Facilities:  The  Administiation  has  a  small  stu- 
dio and  limited  facilities  located  in  the  Balti- 
more Headquarters  Building.  Much  film  work  is 
contracted  to  commercial  producers. 

Distribution:  Through  710  District  and  Branch 
offices  throughout  the  country,  prints  may  be  ob- 
tixined  on  a  free  loan  basis.  Prints  may  also  be 
bought. 

•  Additional  text  on  other  Federal  audiovisu;il 
programs,  not  received  at  presstime,  will  ap- 
pear in  an  early  Production  Review  supplement. 


74 


BUSINESS    SCREEN 


1967 


'■^kS. 


a  film  produced  for  Save  The  Children  Federation 


Vision  As!bciates,lDc.,  680  Fifth  Avenue,  New  York  City 


^V 


audio-visual  programs 
of  the  U.S.  government: 

DEPARTMENT  OF  INTERIOR 
Washington.  D.  C.  20240 
•  The  Department  of  Interior  produces  films 
which  are  concerned  with  the  management,  con- 
ser\ation  and  development  of  natural  resources 
in  e\er\-  section  of  the  Xation.  Films  are  avail- 
able from  the  bureau  in  whicli  the\  have  Ijeen 
produced. 

Office   of  the  Secretary 

Harlan  Wood.  Office  of  Information 
Phone:  (202)  343-3171 
Inquiries   concerning   the   use  of  Department   of 
Interior  films  for  teIe\ision  should  be  addressed 
to    this   office.    A    Departmental   film    catalog   is 
available  on  request. 

The  U.   S.   Bureau  of  Mines 

Dr.   A.   .Nicholas   X'ardac,   Officcr-in-Charge, 
Motion  Picture  Development  and  Production 
Bureau  of   .Mines,   Washington.   D.C.   20240 
Phone:  REpublic  7-1820,  E.\t.  3359 
Me\er  Reiness.  Chief,  Film  D'strihution, 
Bureau  of  Mines 

4800  Forbes  Ave.,  Pittsburgh,  Pa.  1.5213 
Activities:  The  Bureau  of  Mines  has  a  broad 
film  program  dating  from  about  1920.  .Motion 
picture  subjects  deal  with  natural  resources  of 
states  and  areas  and  with  mineral  commodities 
including  metals,  non-metals  and  petroleum.  Re- 
cently released  films  include:  Helium  Aluminum 
—  Metal  of  Many  Faces,  and  a  new  version  of 
Arizona  and  Its  Natural  Resources. 
F.^ciLiTiEs:  .All  films  are  made  in  cooperation 
with  private  industrial  firms  which  pay  produc- 
tion costs  and  select  commercial  film  producers. 


The  Bureau  maintains  no  production  facilities. 
DisTiuHiTioNs:  .\bout  .5.000  prints  of  films  are 
distributed  to  the  public  on  a  free  loan  basis 
from  the  center  film  distribution  center  of  the 
Bureau  of  .Mines,  4800  Forbes  Ave.,  Pittsburgh, 
Pa.  15213,  and  from  depositories  in  40  states. 
.Annual  number  of  showings  is  200,000.  Most 
films  are  cleared  for  free  TV  use.  Single  or  block- 
bookings  arranged.  Catalogs  available. 
Productions:  Films  in  current  production  in- 
clude: A  presently  untitled  film  on  steel;  one 
on  the  conservation  and  re-c\cling  of  mineral 
wastes;  on  land  rechiiniition.  and  a  new  film, 
S'cvada  and  its  Satural  Risourccs.  The  follow- 
ing TV  series  are  available:  Down  to  Earth; 
States  of  the  Union;  Out  of  the  Earth. 

The   Bureau  of  Reclamation 

Ottis  Peterson,  Assi-itant  to  the  Commissioner, 
Information 
Phone:  (202)  343-4662 

Activities:  The  Bureau  of  Reclamation  produces 
one  or  two  pictures  a  \ear  on  water  resource 
de\e!opment  in  the  seventeen  western  states  — 
usually  "low  budget,"  sound-color  films  which 
run  14  or  28  minutes  for  T\'  use.  Film  catalogs 
are  available  from  the  Washington,  D.C.  office 
of  the  Bureau;  the  Regional  offices  and  the  film 
Distribution  Center  in  Denver. 
F.\ciLiTiES:  .Most  of  the  film  work  for  the  Bu- 
reau of  Reclamation  is  contracted  b\'  the  appro- 
priate Regional  office  with  commercial  producers. 
There  are  se\en  Regional  offices,  all  in  the  west- 
em  states.  super\ised  b\   the  Washington  office. 

DisTBiBUTio-v:  Distribution  of  Bureau  of  Recla- 
mation films  is  now  accomphshed  through  the 
Film  Distribution  Center,  Bureau  of  Reclamation, 
BIdg.  53,  Den\er  Federal  Center,  Denver,  Colo- 
rado.  On  occasion,  surplus  prints  are  loaned  to 


educational  institutions  for  their  distribution  li- 
braries. 

Pboihctio.ns:  Recent  productions  include:  Rivers 
in  the  Skij.  a  picture  with  unusual  cloud  effects 
resulting  from  time-lapse  photograph,  to  show 
research  in  weather  modification.  Flaming  Gorge, 
the  storv  of  the  construction  of  a  high  dam  on 
the  Green  River  in  the  Rocky  Mountains  in 
northern  Utah  which  was  selected  as  the  win- 
ner in  public  relations,  sales  and  advertising  in 
an  industrial  photography  competition;  Power  for 
a  Nation  in  which  the  Bureau  of  Reclamation  col- 
laborated with  other  Department  agencies  fo 
portra\-  the  role  of  the  Department  in  hytljOpow- 
er  production.  The  Bureau  of  Reclaraatfon  is  also 
distributing  prints  of  Sew  Water  for  a  Thirs-tij 
World  which  was  produced  by  the  Office  of 
Saline  Water  of  the  Department  of  the  Interior. 

The   Bureau   of   Land   Management 

John  .\.  .Mattoon,  Information  Officer 
Phone:  (202)  343-3609 
•    Four    films    are    available   from    the    Bureau's 
Washington,   D.C.  office  and  from   11   State  of- 
fices in  western  states. 

Available  for  loan  and  for  TV  showings  are: 
Alaska,  Land  to  Grow  On,  28-minute  color  film 
on  public  lands  and  resources  in  Alaska;  Water- 
shed Conservation,  demonstrating  water  conser- 
vation on  the  public  lands;  Rogue  River  Country, 
28-minute  color  film  about  the  recreational  op- 
portunities and  wealth  of  natural  resources  found 
in  the  Rogue  River  \'alle\  of  southwestern  Ore- 
gon, and  This  Waiting  Land,  a  27-minute  color 
film,  which  contrasts  pioneering  a  centur\-  ago 
with  present  da\'  multiple  use  resources  manage- 
ment. State  BLM  offices  haWng  film  libraries 
are:  Portland,  Sacramento,  PhoenLv,  Reno,  Salt 
Lake  Cit\ .  Santa  Fe,  Denver,  Cheyenne,  Boise, 
Billings,  and  Anchorage. 


We  are  justly  proud 
of  our  contributions  — 
in  languages,  talent 
and  technical  know-how 
— to  our  clients'  efforts 
to  establish  audio- 
visual communications 
with  the  world. 


LOCKHEED  AIRCRAFT 

CORP. 

SATS    11    in   German 

(USAF) 

ZELL  for  Defense  in  German 
(USAF) 


WE'VE  EARNED  THE  RIGHT 

TO  BLOW  OUR  HORN! 


DOUGLAS  AIRCRAFT  COMPANY,  INC. 

Winds  of  Ctiange  In  German 

(Air  Afrique) 

Islands  of  the  Trade  Winds  in  French 

(UTA  French  Airlines) 

Live  Via    Early  Bird    in   German,   French, 

Spanish,    Italian,    Japanese    (COMSAT) 


CATE  &   McGLONE  FILMS 

Skydrol   (Monsanto)    in  Spanish 

and  Japanese 

Pydrol  (Monsanto)   in  Spanish,  Japanese 

and  Portuguese 

Western  Airlines  Story   in  Spanish 


FRANK  WILLARO 
PRODUCTIONS 

An  Industry  for  San  Miguel 

in  Spanish  and  Portuguese 
(Governments  of  Guatemala 
and  Brazil). 


WALTER  WISE 
PRODUCTIONS 

NAWAPA  ...  in  Arabic  and 
Spanish   (Ralph   Parsons)     | 


Early  Bird  .  . 

(Siamese) 


in  Thai 

(COMSAT) 


JERRY  FAIRBANKS 
PRODUCTIONS 

Animal  Stories  (lip sync) 
Tales  of  the  Border .  . 

Monkey  Business  . . . 

. . .  both  in  Spanish 


NORTH  AMERICAN 

AVIATION,  INC. 


Saberliner  .  .  . 
(Sales  Film) 


in  German 


FOREIGN    LANGUAGE    CINEMA    SERVICE 

7046  Flo!iywood  Bouievard  ■  Hollywood,  Calif.  90028  •  213    Hollywood  7-5128 


EXPERT  TRANSLATIONS  ^^^;%^; 


76 


BUSINESS    SCREEN   •    1967 


A  sight  for  sore  fingers. 


Run  a  finger  along  this  path. 

That's  about  how  easy  it  is  to 
load  (and  unload)  a  Gra flex  16 
sound  motion  picture  projector. 
And  that's  how  easy  it  is  on  your 
fingers,  too. 

There's  no  soundhead  to  thread 
around,  Just  slide  your  film  into  a 


slot.  The  rest  is  automatic.  Sound 
is  always  perfectly  clear  and  syn- 
chronized with  your  picture. 

It's  so  simple,  anyone  can  do 
it.  Even  if  he  were  born  with  ten 
thumbs. 

But  easy  loading  is  only  a  part 
of  Graflex  16  superiority.  There's 
the  lamp  that  lasts  up  to  ten  times 
as  long  as  ordinary  ones.  Less 
chance  of  an  embarrassing  mid- 
show  blackout.  You  also  get  a 
brighter  picture  and  quieter  oper- 
ation. And  your  choice  of  speaker 
in  the  machine  or  at  the  screen. 

Think  of  the  value  of  your  film 
prints.  And  the  importance  of  your 


audiences.  Don't  they  both  deserve 
the  most  professional  presentation 
possible? 


gpaPlex     |9. 

CtJflei.  Inc   A  Mbstdury  of  General  Precision 
Equipmeni  Corporjiion,  Rochester,  N.Y.  14603 
Irt  Canjdj   Crjflei  of  C*n»6»  Limited 


17lb    PRODUCTION    REVIEW 


77 


audio-visual  programs 
of  the  U.S.  government: 

The    U.   S.    Geological   Survey 

Frank  H.  Forrester,  Information  Officer 
Phones:  343-4646/46-47 

•  Tliis  office  maintains  and  distributes  a  limited 
collection  of  motion  picture  films  dealiug  with 
the  earth  sciences.  Of  major  inteiest  are  the 
award  winning  films,  Tlic  Ernption  of  Kilaiicci. 
1959-60  and  the  earlier  film  release,  77ic>  1955 
Ernption  of  Kiltinca.  These  show,  at  close  range, 
the  spectacular  eruption  of  the  Kilauea  volcano 
on  the  island  of  Ha\vaii. 

Recent  film  releases  include  the  Alaskan  Earth- 
qnukc.  1964  iiiul  The  Sra  River.  The  first  of 
these  films  documents  the  destructive  effects  of 
the  March  27,  1964,  Alaskan  earthquake  both 
graphicalK-  and  pictorialK  in  on-the-spot  scenes. 
The  Sea  River  film  records  hydrologica!  investi- 
gations carried  on  in  The  Amazon  Ri\er  Basin 
as  a  joint  operation  between  the  Geological  Sur- 
vey and  the  Brazilian  Navy. 

Requests  for  additional  infomiation  about  these 
and  other  films  should  be  addressed  to  the  In- 
formation Office,  U.S.  Geological  Sunev,  Wash- 
ington, D.C.  20242. 

U.  S.   Fish  &  Wildlife  Service 

Elliot  A.   Macklow,  Chief,  Audio-Visual  Serv- 
ices, Branch  of  .Marketing,  Bureau  of  Com- 
mercial   Fisheries,   Fish   &  Wildlife   Ser\ice. 
Phone;  (202)  343-6897 
Activities:  Using  commercial  contractual  motion 
picture   facilities,   this   organizational   unit   plans, 
produces   and   distributes   fishery   marketing   and 
educational   motion   pictures    sponsored   b\'   both 
Government    and    industry.    Other    audio-visual 
materials  such  as  fishery  television  spot  announce- 
ments,   radio    spot    announcement    discs,    slides, 


specialized  publications,  etc.  are  also  produced 
and  distributed. 

I'.vCiLiTiiiS:  Commercial  contractual  niiitioii  pic- 
ture facilities. 

IJisTBiBi'TiON:  Utilizing  about  200  Gu\crnnient 
and  private  film  libraries,  22  fishery  motion  pic- 
tures are  distributed  free  of  charge  upon  re- 
quest. Provision  has  been  made  so  that  most 
of  tlie  films  are  cleared  for  television,  although 
special  permission  is  recpiired  before  telecasting. 
Stock  footage  is  not  available.  A  catalog  listing 
the  commercial  fisheries  films  distributed  and 
the  instiTictions  for  obtaining  them  may  be  ob- 
tained free  of  charge  upon  request.  A  central 
.■\udio-\'isual  Services  film  library  is  maintained. 
Films  and  information  may  be  obtained  b\  writ- 
ing Audio  Visual  Services,  Bureau  of  Commercial 
Fisheries,  1815  N.  Ft.  Myer  Drive,  .\rlington, 
Va.,  22209.  Requests  for  films  to  be  sent  outside 
the  U.  S.  should  be  made  to  the  nearest  U.  S. 
Embassy  or  Consulate.  Applications  are  accepted 
from  institutions  wishing  to  serve  as  non-profit 
film  libraries. 

Productions:  The  motion  picture.  Flavor  of 
Maine,  sponsored  by  the  Maine  Sardine  Council, 
is  now  in  active  distribution.  The  fibns  tenta- 
ti\el\-  titled  Menhaden  Toun  for  the  National 
Fish  Meal  &  Oil  Assn.,  Trout  to  Order  for  the 
U.S.  Trout  Famiers  Assn.,  and  Mullet  Country 
for  the  Florida  Board  of  Conservation,  all  re- 
t|uire  seasonal  filming  and  are  in  production.  A 
28-minute  film,  Estuary,  is  being  planned  for 
the  five  states  bordering  the  Gulf  of  Mexico. 

Annual  Review  of  Federal  A-V  Programs 

•  The  extensi\e  use  of  audio\isual  media  with- 
in the  Federal  Government  is  reflected  in  this 
special  Production  Review  feature  which  updates 
current  productions,  names  of  ke\'  staff  members 
and  other  useful  background  data.  Films  are  help- 
ing train  and  inform  workers  and  the  public. 


DEPARTMENT  OF  TRANSPORTATION 
FEDERAL  AVIATION   ADMINISTRATION 

SOO  Independence  Avenue,  S.W.,  Room  412E 

Washington.  D.C.  20.533 

Phone:  WOrth  2-5693 

John  A.  Nugent,  Chief 

Motion  Picture  Branch,  U{)-A5i) 

Martin  S.  Konigrnacher 

Senior  Production  Supervisor 

James  D.  Helliwell,  Producer-Director 

George  .M.  Mathieu,  Project  Coordinator 
AcTiviTiKs:  The  Motion  Picture  Branch  produces 
motion  pictures  and  tele\ision  progriuns  designed 
to  meet  the  needs  (jf  the  Ser\ices  and  Offices 
which  comprise  tlie  Federal  Aviation  Administra- 
tion. 

F.\ciLiTiES:  The  FAA  uses  both  in-service  capa- 
bilities and  commercial  contracts  with  industry  in 
suppKing  its  Motion  Picture  ser\ices. 
Film  Distbibutiox:  Distribution  of  FAA  films 
is  handled  through  the  Aeronautical  Center  Film 
Library.  AC-43.1,  P.O.  Box  1082,  Oklahoma  City, 
Oklalioma. 

Motion  Pictcre  Production;  Productions  vary 
from  highly  technical  training  films  to  those  de- 
signed for  the  general  public. 

United   States  Coast  Guard 
Washington,  D.  C.  20226 

H.  E.  Whitwer,  Chief,  Motion  Picture  &  TV 
Branch,  Public  Information  Division 
Phone:  (202)  WOrth  4-5303 
Activities:  The  U.  S.  Coast  Guard  produces  in- 
formation   and    training,    as    well    as    recruiting 
films.  The  majority  are  in  16mni  color-sound  with 
running  time  of  3  to   28  minutes.   Coast  Guard 
films    have    consistently    been    selected    b\-    the 
United    States    go\emment   for   entry   in   foreign 
film  festi\als,  and  have  won  a  number  of  awards. 
Facilities;  In-house  capability.  The  Coast  Guard 


NTERNATIONAL 
■  LM  &TV 
FESTIVAL 


NEW  YORK 


PLEASE   NOTE: 

OctoLf  19-20,  1967 

■7th  INTERNATIONAL 

FILM  &  TV  FESTIVAL 

OF    NEW   YORK 


1H£  LEADING  ANNUAL  EVENT  Of  THE 
PROFESSIONAL  FILM  &  TV  INDUSTRY 


ornuni 


'V 


zeci    OL 


V 


INDUSTRIAL  EXHIBITIONS,  INC. 

HERBERT   ROSEN,    President 
17   East  45th  Street,   New  York,   New  York    10017 

Phone:    (212)  Oxford   7-0725 


78 


BUSINESS.  SCREEN   •    1967 


J 


Thank  you. 


.e' 


I » 


.?v 


AM  of  us  at  Hanna-Barbera  want  to  thank  our  nnany  distinguished  clients  for  helping  us  make  1966  our  most  successful  year,  and  we 
look  forward  to  the  privilege  of  serving  the  business  film  industry  for  many  years  to  come.  Clients  with  whom  we  worked  in   1966: 

AMERICAN  TELEPHONE  &  TELEGRAPH  COMPANY  /  THE  BOEING  COMPANY  /  GENERAL  MOTORS  CORPORATION 
NATIONAL  ASSOCIATION  OF  TOBACCO  DISTRIBUTORS  /  GENERAL  TELEPHONE  COMPANY  I  AMERICAN  CANCER  SOCIETY 
CHAMBER  OF  COMMERCE  OF  THE  UNITED  STATES  /  ANHEUSER-BUSCH  COMPANY  /  AMERICAN  HEART  ASSOCIATION 
BANK     OF     AMERICA    /    WARNER-LAMBERT     PHARMACEUTICAL     COMPANY    /    GENERAL     ELECTRIC     COMPANY 


HANNA-BARBERA     PRODUCTIONS    /     3400    CAHUENGA    BOULEVARD.     HOLLYWOOD.    CALIFORNIA 

Sealed  from  left  to  right  are:  BUI  Hanna.  Fred  Flinlstone,  Yogi  Bear,  Joe  Barbera,  Ross  Sutherland. 


B 


ARRIHEX 
STORY" 


® 


Arrange  to  see 
this  absorbing  film 
on  your  own  screen 

No  matter  whether  you  have  been  using  Arri- 
flex  cameras  for  years  or  contemplating  buying 
your  first,  this  32  minute  color  and  sound 
16MM  film  provides  "inside  story"  informa- 
tion that  will  heighten  your  appreciation  or 
resolve  your  interest  in  these  sophisticated 
filming  tools. 

HOW  ARE  ARRIFLEX  CAMERAS  MADE? 

"The  Arri  Story"  takes  you  to  West  Germany 
on  a  guided  tour  through  the  ultra  modern 
Arriflex  plant.  Here  you  witness  first-hand,  de- 
sign and  detailed  manufacturing  steps  of  these 
world  renowned  cameras  from  drawing  board 
to  finished  product. 

WHY  ARE  ARRIFLEX  CAMERAS  SO  RELI- 
ABLE? It's  all  in  the  meticulous  unrelenting 
testing  procedure  before  a  single  camera  is 
ever  checked  out  of  the  plant.  "The  Arriflex 
Story"  shows  you  how  and  why  more  time  is 
devoted  to  testing  and  inspection  than  actual 
fabrication.  When  finally  you  reach  the  final 
check-out  test  you'll  understand  why  Arriflex 
cameras  consistently  produce  ultra-sharp, 
rock-steady  footage  to  the  highest  profes- 
sional standards. 

WHAT'S  THE  RANGE  OF  ARRIFLEX  AS- 
SIGNMENTS? 'The  Arriflex  Story"  takes  you 
literally  around  the  world  and  to  many  of  the 
more  than  100  countries  where  Arriflex  is  the 
preferred  camera  among  professional  cinema- 
tographers.  From  Alaska  to  Zanzibar,  on  as- 
signments as  diverse  as  missile  tracking  to 
microbe  hunting,  from  cinema  art  to  newsreel, 
you  will  witness  the  facts  that  have  earned 
Arriflex  its  reputation  as  the  most  versatile, 
most  reliable  professional  motion  picture 
camera  in  the  world. 

"THE  ARRIFLEX  STORV  is  oHered  on  loan  with- 
out charge  for  screening  anywtiere  in  the  continen- 
tal U.S  A.  to  the  following  grouos:  Professional 
producers  and  cameramen,  professional  associa- 
tions and  affiliated  chapters,  institutions  teaching 
motion  picture  production.  Government  Agencies 
and  services  concerned  with  motion  picture 
production.  Please  request  on  letterhead. 

Write  Dept.  BS 


PO    BOX    1050    WOODSIDE.  N.Y     11377 


audio-visual  programs 
of  the  U.S.  government: 


THE  UNITED  STATES  COAST  GUARD: 
has  limited  in-hoiise  writing,   directiiij»,  shooting 
and    editorial    capability.    Additional    production 
ser\ices   as   well   as   all   processing   and   printing 
are  contracted  tor  as  re<|nired. 

Distribution:  A  catalog  of  U.  S.  Coast  Guard 
films  is  distributed  b\  film  libraries  in  Washing- 
ton, D.  CI.  and  at  District  offices  in  Boston,  New 
York,  Portsmouth,  Miami,  New  Orleans,  St.  Louis, 
Long  Beach,  San  Francisco,  Seattle,  luneaii  and 
Honolulu. 

Productions:  Current  productions  include  pub- 
lic information  films  of  the  Coast  Guard  in  \'iet 
Nam,  and  Should  the  Day  Ever  Come  (the  story 
of  the  Coast  Guard  Reser\e),  Plamied  produc- 
tions include  a  search  and  rescue  film  and  sev- 
eral training  and  indoctrination  films. 

NATIONAL     AERONAUTICS 
AND    SPACE     ADMINISTRATION 

Office  of  Public  Affairs-AudioVisual  Program 

Washington,  D.  C.  20546 

Walter   E.    Whitaker,   Audio-Visual  Officer 
f^ooin  80.5,  Reporters  Building 
Phone:  962-2.516 

Edward  A.  Pierce,  Director,  Media  Develop- 
ment Division.  Room  802,  Reporters  Building 
Phone:  962-2161 

Donald  M.  Swartz,  Chief,  Motion  Picture 
Branch  Room  812,  Reporters  Building, 
Phone:  962-2757 

Cla\  ton  Edwards,  Chief,  TV  and  Radio  Branch 
Fioom  814,  Reporters  Building 
Phone:  962-2795 

Warren    Phipps,    Chief,    Di.stribution    and   De- 
pository  Room   811,   Reporters   Building 
Phone:  962-2858 

AcTrv'mEs:  These  branches  supenise  the  agen- 
c\-wide  production  and  distribution  of  films,  TV 
and  radio  programs  and  other  audio-visual  ma- 
terials on  space  and  aeronautics,  and  coordi- 
nate lequests  for  NASA  assistance  in  production 
of  all  these  media. 

F.^ciLiTiEs:  Production  requirements  are  fulfilled 
through  in-house  capabilities  at  NASA  field  in- 
stallations and  by  contractors. 

Distribution:  NASA  films,  tapes,  stock  footage 
and  other  AV  resources  are  loaned  through  N.-^- 
SA  Central  Motion  Picture  Depositor)  and  Li- 
brar\ .  .\\\  requests  for  N.-\S.\  assistance  with  non- 
gosernmental  productions  should  be  directed  to 
Mr.  Whitaker;  requests  to  borrow  NASA  films 
should  be  directed  to  Mr.  Phipps. 

Productions:  Those  released  in  1966  include: 
Uving  in  Space  (3  parts);  Log  of  Mariner  ,V; 
Men  Encounter  Man:  Research  Project  -V-15; 
Returns  from  Space:  Gemini  Mission  Films:  Sci- 
ence Reporter  13  li-hour  TV  films ) ;  Aeronau- 
tics and  Space  Report  (monthly  TV  series); 
Production  Aid.'i  for  TV/  Radio. 

POST      OFFICE      DEPARTMENT 
Washington,  D.  C.  20260 

Ira  Kapenstein,  Special  Assi.'itant  to  the 
Postmaster  General,   Public   Information 
(Public  Information  Films) 
Phone:  961-7500 

Ray  N.  Mahan,  Director,  Audio  Vi.iual  Division, 
Office  of  Special  Assistant  to  Postmaster 
General,  Public  Infonnation 
Phone:  961-7077 

AcTiviTiE,s:  The  Post  Office  Department  cur- 
rently uses  Public  Infonnation  film  clips  for  Pub- 
lic Service,  plus  training  and  engineering  photo 
reports, 

F.^c:iLiTiES:    Limited    motion    picture    production 


THE  POST  OFFICE  DEPARTMENT: 

performed    by    the    Department.    Pubhc    Servii 
iilm  production  is  contracted: 

Bureau   of   Facilities,   Procurement  Division 
Room  4206,  Post  Office  Department 
Washington,  D,C.  20260 
Distribution:    Public  information   film  chps   fo; 
public    service    are    distributed    through    U.    S 
Postmasters  in  all  regions.  Training  films  are  dis 
tributed  by  Regional  Directors  in  15  regions, 

U.    S.    TREASURY    DEPARTMENT 
Washington,  D.  C.  20025 
Robert  L.  Skinner,  Mattagement  Analyst,  Office 

of   Management   and  Organization    {Project 

Officer).  Phone:  WOrth  4-2463 
Charles  M.  Lammond.  Public  Information  Oj 

ficer.   Internal  Revenue  Service    (Technicu' 

Advisor).  Phone:  WOrth  4-4037 
•  The  Treasury  Story,  a  28-minute,  16mm  color 
film,    was    recently    produced    by    the    Treasur> 
Department  in  1966  to  tell  briefl>'  the  activities 
of  the   Bureaus  and   Offices  which  comprise   it- 
l^arflung    operation.    The    production    serves    t' 
orient    new    empIo\ees   with   Treasvu^"    function 
and   also   brings   graphically  to   the   attention   n' 
public   viewers   the   work    of   such   organization 
as   Bureau  of  Customs,  Engraving  and  Printins; 
the  Mint,  the  Secret  Service,  and  other  key  Treas- 
ur\-  agencies.   In  its  public  viewing,  it  is  adapt- 
able to  use  b\-  television,  civic  groups  and  schooU. 
The  film  is  now  being  revised  to  eliminate  ref- 
erences to  the  Coast  Guard,  which  is  being  trans- 
ferred to  the   Dept.  of  Transportation.   In   addi- 
tion,  a   5-minute   summary    version  will   be   pro- 
duced  for   use   in   continuous   automatic   projec- 
tors. 

The   Internal   Revenue  Service 

Washington.  D.  C.  20025 

Charles   M.   Lammond,   Public  Information 

Officer.  Phone:  WOrth  4-4037 
John  Burleson,  Audio  Visual  Training  Officer. 
Phone:  WOrth  4-3962 

Activities:  Films  for  public  and  internal  use 
are  prepared  b>  the  Internal  Revenue  Service. 
Motion  pictures  for  public  \ie\\ing  are  produced 
b\  the  Public  Information  Division,  those  for 
employee  training  or  orientation  b\'  the  Training 
Di\ision.  'The  Information  Division  also  super- 
vises production  of  television  spot  announcements 
for  use  during  each  tax  filing  period.  It  has  also 
recenth  begun  the  production  of  films  and  TV 
spots  in  Spanish,  partly  to  extend  its  taxpayer 
infomiation  in  the  U.  S.  and  partly  as  an  advisory- 
aid  to  Latin  American  countries  concerned  with 
Federal  go\eniment  cooperative  programs. 

F.^ciLiTiES:  The  public  information  films  of  In- 
ternal Re\enue  Service  are  produced  profession- 
alK',  usually  uHUzing  the  agenc\'s  owti  office 
facilities  and  personnel  for  background  scenes  but 
hiring  professional  talent  for  action  bits,  narration, 
etc.  Laborator\-  production  facilities  are  con- 
tracted to  complete  the  film  ;ifter  the  first  rough 
cut.  Training  films  are  sometimes  produced  with 
Internal  Revenue  Service  personnel  and  some- 
times with  professional  talent. 

Distribution:  The  58  district  offices,  and  sev- 
eral of  the  larger  local  offices,  distribute  Internal 
Re\enue  Ser\ice  film  productions.  .\11  clearances 
and  releases  ha\e  been  obtained  for  general 
showing  of  Internal  Revenue  Service  films. 
Prodictions:  The  Public  Information  Division 
has  prepared  a  new  '2-hour  film  production 
featuring  Dave  Garrowas-  to  inform  taxpa\ers 
about  new  de\elopments  in  filing  their  federal 
income  tax  returns  this  \ear.  In  addition  to  this 
16inm  color  production,  it  also  has  released  a 
color  film  featuring  Internal  Revenue  Service 
Commissioner  Sheldon  S.  Cohen  in  an  inform.il 
inter\iew  in  which  several  matters  of  taxpa\er 
interest  are  noted.  The  division  also  is  prepar- 
ing a   Vi-hour   color  production   on   the  new   a<- 


BUSINESS   SCREEN   •   1967 


t. 

J 


a  portable 
16/16  Interlock 
for  previews?     ^ 

yes! 


SIEMENS  2000   16/16   projector 
from  16mm  magnetic  deck  side. 


EXCLUSIVE    U  S     DISTIiaUTOt 


SIEMErJS   SIXTEEN/SIXTEEN 


Hard  to  be//eve  — this  suitcase-size  "studio"  makes  16/16  interlock  quick  and  easy- 
gives  your  previews  theatre  impact  —  without  costly,  cumbersome,  electrical  interlocks. 
Now  you  can  have  professional  quality  previews  in  your  own  studio-or  on  the  run  — in 
client's  office,  plant,  or  wherever. 

The  16/16  Siemens  2000  is  a  quality  16mm  optical/ magnetic  sound  projector, 
mechanically  interlocked  with  fine  16mm  magnetic  deck.  Its  versatility  is  virtually  un- 
limited. Whether  it's  to  be  your  only  projector  or  a  supplement  to  existing  equipment,  the 
unique  Siemens  2000  16/16  is  the  time  saving,  money  saving  answer  to  dozens*  of  sound 
film  problems. 

*  Operates  as  a  single  system  or  doubfe  system  projector  •  Record  on  200  mil  track  of  tho 
16mm  mmgntttc-dtck  *  Rtcord  on  100  mil  magnetic  tUiptd  16mm  picture  film  *  Ulx  * 
Tr»n%t9r   *    Pfayback  opticml  or  magnetic  sound    *    And  more 

WRITE  DEPT.  BS  FOR  COMPLETE  LITERATURE 


CORPORATION 
OF       AMERICA 


25-20  BROOKLYN  QUEENS  EXPRESSWAY  WEST 
WOODSIDE.  NEW  YORK     11377 


17th    PRODUCTION    REVIEW 


SI 


m 


San  Francisco's 
complete  16  mm, 
film  service 


W.A. PALMER  FILMS, INC. 

611    HOWARD   STREET     SAN    FRANCISCO 


''That's  what  >ve  all  say  ..." 
We  make  great  pictures! 

.  .  .  and  many  producers  do. 

What's  our  plus? 

Ask  any  of  our  Blue  Chip  clients: 

Mobil   Oil   Corp. 

(40  pictures  since   1953) 

Crown   Zollerbafh 
U.    S,   Navy 
Kaiser   Aliiniiniim 
Prudential    Insurance 

•  We'll  be  happy  to  show  you  the  classic 
In  the  Beginning,  Sea  Lab  II,  Poised  for 
Action,  One  Day,  and  other  films  which 
have  solved  client  problems. 


TTTT 


JOHN    J.  HENNESSY 

MOT/ON    PICTURES 

1702  /AARENGO  AVE.  ■  SOUTH  PASADENA 
CALIFORNIA       •       PHONE;    213/682-2353 


audio-visual  programs 
of  the  U.S.  government: 

THE  INTERNAL  REVENUE  SERVICE: 
pects  of  its  machine  |)roiessiiiK  tax  returns, 
which  this  year  become  nationwide.  Also  nearing 
completion  is  a  combination  Iiistorital  and  in- 
tormational  film.  A/i.s.s7<;)i  for  Millimis.  wliicli  will 
give  ta.xpa>er  \iewers  an  insight  into  actual  op- 
erations ot  Internal  Re\enue  .Service  offices  of 
all  types.  Other  films,  all  in  16mm  color,  in  the 
Internal  Rc\'euue  Service  librar\'  include:  Then 
iiud  Xou— 22  min.:  Time  and  Taxes— \H  niin.; 
Tlic  IniLilulilr  Day— 22  min.;  Piisti  Bullnns  and 
Taxis— \{)  min.;  Moonshine  and  Tuxes— 15  min. 
Since  the  Beginning  of  Time,  Then  and  Note, 
and  Moonshine  and  Taxes  are  a\ailable  as  1-reel 
films  for  theater  use. 

U.  5.   Savings   Bonds   Division 

Jacob  Mogele\'er,  Promotion  Manager,  U.  S. 
Sating,?  Bonds 
Phone:  WOrth  4-5702 

•  A  \ariety  of  films  telling  the  story  of  U.S. 
Savings  Bonds  is  available,  suitable  for  com- 
mimit\'  audiences  of  all  kinds.  .\Ian\-  are  inspir- 
ational, some  humorous,  some  informational.  .-Ml 
were  made  a\ailable  to  the  Treasmy  b>  \olun- 
teers  and  showings  take  place  under  \-olunteer 
auspices.  The  Land  We  Love,  16mm,  sound- 
color,  20-min.,  is  a  film  tour  produced  by  \Varner 
Brothers  in  association  with  other  major  motion 
picture  studios.  Wilbur  Gets  the  Message  .  .  . 
Abont  Payroll  Savings,  16mni,  sound-b&w,  20 
min..  has  been  cleared  for  television.  Danny  Kaye 
for  School  Savings,  16nim,  sound-b&w,  16  min. 
is  not  cleared  for  television.  The  Junior  Astronaut, 
16mm,  sound-b&w,  15  min.,  is  cleared  for  tele- 
vision. 

UNITED      STATES 
ATOMIC    ENERGY    COMMISSION 

Division   of   Public   Information 

Audio-Visual   Branch 

Washington,  D.  C.  20545 

•  The  Audio-Visual  Bianch  of  the  Atomic  En- 
ergs-  Conunission  has  as  its  primar\  function 
responding  to  requests  from  the  public  media 
in  all  the  audio-visual  fields  for  assistance  in  the 
preparation  of  films,  stills,  and  other  audio-\is- 
nal  materials  on  atomic  energy. 

Edwin  L.  Wilber,  Branch  Chief 

Phone:  (301)  973-5365 
Elton  P.  Lord,  Deputy  Chief 

Phone:  (301)  973-5476 
Sid  L.  Schwartz,  Asst.  to  the  Chief 

Phone:  (301)  973-4239 
James  E.  VVestcott,  Photographer-Editor 

Phone:  (301)  973-5476 
]on  Fogel,  T/V-Badio  SpeciaUst 

Phone:  (301)  973-4483 

.Activities:  This  branch  plans  and  carries  out 
film,  TV,  radio  and  still  picture  projects  to  ad- 
vance specific  Commission  Programs,  and  acts 
as  advisor  to  CommissioTi  and  contractor  jier- 
sonnel  in  Washington  and  nationwide  on  audio- 
visual problems  and  projects.  In  1966,  16  films 
were  produced  b\'  the  Commission  and  its  con- 
tractors; about  20  films  are  planned  for  1967.  In 
aciclition.  more  T\'  clips  and  radio  tapes  are 
produced  b\  the  Commission  and  contractors 
ever\-  \ear.  This  branch  also  places  Commission- 
and  contractor-produced  motion  pictures  into 
loan  and  commercial  sale  channels,  determines 
the  content  of  the  10  domestic  and  8  o\erseas 
film  libraries,  and  issues  popular-le\el  and  pro- 
fessional-level film  hsts. 

F.\ciLiTiES:  .\EC  has  no  motion  picture  produc- 
tion facilit\-  or  motion  picture  laborator\ ,  but 
uses  Government  and  or  commercial  ser\ices. 
Distribution:  -AEC  operates  an  8,000  still  photo 
Ubrary,  and  distributes  films  through  10  domes- 
tic   film    libraries    which    cover    particular    geo- 


U.  S.  ATOMIC  ENERGY  COMMISSION: 
graphical  areas.  All  films  are  for  tree-loan.  Each 
library  has  about  319  titles  (popular,  semi-tech- 
nical, and  technical  levels).  The  Conmiission  also 
has  four  overseas  libraries  at  its  offices  at  the 
U.  S.  Embassies  at  London,  Brussels,  Tokyo  and 
Buenos  Aires,  stocked  with  semi-technical  and 
technical  films,  and  also  supplies  films  to  the 
film  library  of  the  International  Atomic  Energs 
.Agency  in  X'ienna,  The  American  Film  Librar\. 
The  Hague,  Holland,  The  National  Science  Film 
Librar\'  of  Canada,  The  Puerto  Rico  .Nuclear 
Center,  and  to  USIS-Stockholm  for  use  through- 
out Sc:mdinavia.  The  BiTJSsels  and  Buenos  .Aires 
librarcs  have  about  80  films  each  in  French 
and  Spanish  respectively.  Information  on  h- 
braiies  a\ailable  from  Washington  office. 
Stock  Footage:  The  Commission  has  more  than 
120.000  feet  of  35mm  black-and-white  unedited 
film  footage  on  peacetime  uses  of  atomic  energ\ 
available  for  purchase.  Information  ma\'  be  ob- 
tained from  \Vashington  office.  Color  stock  foot- 
age is  ;iIso  available  from  an\'  of  the  completed 
documentar\'  films  produced  by  or  sponsored  by 
the  g(j\ernment.  Films  may  be  borrowed  from 
libraries  in  geographical  areas  for  footage  counts 
prior  to  purchase  of  duplicafng  materials  from 
the  various  laboratories  holding  the  originals. 
Unedited  stock  film  footage  in  black-and-white 
and  color  on  nuclear  or  thermonuclear  detona- 
tions sold  at  Lookout  Mountain  -Air  Force  Station, 
USAF,  8935  Wonderland  A\eime,  HolKwood. 
California  90046. 


THE     UNITED     STATES 

INFORMATION      AGENCY 

Washington  23,  D.  C. 

George  Stevens,   Jr.,   Director,  Motion  Picture 
&  TV  Service 
Phone:  WO  2-6961 
Anthon%'   Guarco,   Deputy   Director,   Motion 
Picture  &  T\'  Service 
Phone:  WO  2-6962 
Antboiu-  Loeb,  Special  Assistant 

Phone:  WO  3-3869 
Howard  Kirchwehm,  Program  Manager 

Phone:  WO  3-5938 
Anthonv  Jowitt,  Production  Manager 

Phone:  WO  2-6170 
Richard  Mohler,  Chief  .Vcics  &  Special 
Events  Division 
Phone:  WO  2-6974 
Antonio  \'ellani.  Chief.  Documentary 
Production  Division 
Phone:  WO  3-4130 
John  Barker,  Operations  Manager 

Phone;  WO  2-3053 
Wilbert  Pearson,  Chief.  Comm-Med'a 
Attestation  Staff 
Phone;  WO  2-3102 
Doug  Smith,  Chief,  Acipmitions  Staff 

Phone:  \\'0  2-7955 
John  R.  Wheeler,  Chief.  Administrative  Office 
Phone;  WO  2-6060 
Services  and  F-\cilities;  USI.A  produces,  ac- 
quires and  distributes  abroad  motion  picture  and 
tele\ision  films  for  the  o\erseas  information  and 
cultural  program  of  the  U.S.  Government.  The 
USI.A  audience  numbers  oxer  260  million  tele- 
\iewers  in  92  countries  plus  some  750  million 
persons  who  annualK  see  USI.A  films  in  theaters 
and  pri\ate  showings.  Output  ranges  the  full 
gamut  of  both  media  —  from  brief  newsclips  to 
feature  length  motion  pictures  and  hour-long  tele- 
vision dramas.  These  products  are  released  in  as 
m;my  as  58  foreign  languages. 
Pbodcctions;  Examples  of  the  .Agenc>'s  motion 
picture  and  television  output  include;  S'inc  From 
Little  Rock,  depicting  U.  S.  Ci\il  Rights  prog- 
ress —  a  20-minute  production  which  won  the 
1965  .Academ\-  .Award  for  the  best  short  doeu- 
mentar\-  of  the  year,  Suesiro  Barrio,  a  series  of 
dramatic  episodes  on  the  -Alliance  for  Progress 
now  pl.aying  on  television  in  Latin  .American 
cities;  Sight  of  the  Dragon,  a  26-minute  docu- 
mentary on  \'iet  Nam  shown  theatricalK'  and 
non-theatricall>    in    23   languages.   John   F.   Kcri- 


82 


BUSINESS   SCREEN   •   1967 


Percent  is  A  Preily  Good  Score! 


The  Educational  Film  Library  Association's  "Selected  List  of  Recom- 
mended Films  about  Water  Pollution"  lists  18  films.  We  made  8  of 
them  or  44%.   No  other  producer  made  more  than  one. 

Complicated  and  sensitive  subjects  such  as  water  resources  and 
pollution  control  programs  deserve  substantive  film  treatment.  Stuart 
Finley,  Incorporated  has  made  16  films  for  8  clients  in  recent  years 
on  the  subject  of  water  management. 

Beargrass  Creek  Ohio  River  Valley  Water  Sanitation  Comm. 

Coal  and  Water  Ohio  River  Valley  Water  Sanitation  Comm. 

Crisis  on  the  Kanawha  Ohio  River  Valley  Water  Sanitation  Comm. 
The  First  Fifteen  Years  Ohio  River  Valley  Water  Sanitation  Comm. 
George  Washington's  River  U.  S.  Public  Health  Service 


Good  Riddance 

A  Horseshoe  Nail 

The  New  River 

Oil  on  the  River 

Oops! 

Potomac  Concept 

Renaissance  of  a  River 


Ohio  River  Valley  Water  Sanitation  Comm. 
Susquehanna  River  Interstate  Advisory  Cte. 
Kimberly-Clark  Corporation 
Ohio  River  Valley  Water  Sanitation  Comm. 
Ohio  River  Valley  Water  Sanitation  Comm. 
U.  S.  Department  of  the  Interior 
Susquehanna  River  Interstate  Advisory  Cte. 


River  Watchers  Ohio  River  Valley  Water  Sanitation  Comm. 

Teamwork  on  the  Potomac  Interstate  Comm.  on  the  Potomac  River 

Twentieth  Century  River  U.  S.  Army  Corps  of  Engineers 

Water  Resourcefulness  *  New  York  State  Conservation  Department 

■  The  above  scene  is  from  "Water  Resourcefulness"  produced  for 
the  New  York  State  Department  of  Conservation.  (Winner— Gold 
Medal,  New  York  International  Film  and  TV  Festival  1966.) 

Other  subject  specialties  Include;  solid  waste  management,  green 
space,  urban  planning,  physical  education,  mental  retardation,  lan- 
guage, and,  of  course,  industrial  films. 


Complete  production  and  distribution  facility 

STUART 
FINLEY 

INCOnPORATED   L 


Q 


342B  tVIANSFIELD  ROAD 
FALLS   CHURCH,  VA.  22041 


audio-visual  programs 
of  the  U.S.  government: 

tudij:  Years  of  Ligblniiifi.  Diiy  of  Dniiiis,  an  85- 
niinvite  color  Icatiiic  on  President  Kennedy's 
term  in  office.  The  film  has  played  in  over  1000 
commercial  theaters.  To  date  29  language  ver- 
sions have  been  shown  in  117  countries. 


PARTHENON  Vy  PICTURES 

HOLLYWOOD 

It  is  true,  as  you  may  have  heard,  that  Par- 
thenon is  concerned  with  the  development  of 
a  new  type  of  motion  picture  display  system, 
with  usefulness  to  business  and  to  education. 
However,  the  equipment  will  not  be  deliv- 
erable in  quantities  for  some  time.  And  then 
it  will  be  available  only  to  a  relatively  few 
organizations  with  certain  specialized  char- 
acteristics and  needs.  (Most  of  these  organ- 
izations have  already  been  informed. ) 

The  system  is  intended  for  new  usages 
of  the  film  medium;  not  competitive  with. 
nor  replacing,  current  applications  of 
conventional  business  and  educational 
films. 

Therefore,  except  for  organizations  already 
contacted,  film  users  have  no  reason  to  de- 
lay contracting  for  any  contemplated  film  pro- 
ductions, nor  postpone  purchase  or  leases  of 
Fairchild,  Technicolor,  Eastman,  or  other  pres- 
ently available  quality  equipment. 

— Cap  Palmer 

PARTHENON  PICTURES 

2625    Temple     Street,     Los    Angeles    90026 
(Area  213)   385-3911 


THE   PEACE  CORPS 

Washington,  D.  C.  20525 

Kobert    Ilaupt.    Adiiiiiiislrutivc   Assistant 
OlfUc  of  riditk  .\ffairs 
Plione;  (202)  382-3737 

Activities:  Limited  film  activity. 
DisTHiBi'Tiox:  Two  films,  .4  Mission  of  Discov- 
rnj  (1964)  and  A  Choke  I  Made  (1965)  are 
distrib\ited  b\  I'liited  World  Free  Films  through 
30  outlets  ill  coiitiiieiilal  I'.S..  Alaska  and  Hawaii. 
A  third  film,  .Assijinment :  Latigkaui  (1965),  a 
story  of  Peace  Corps  nurses  in  .\lalaysia,  is  avail- 
able on  free  loan  to  nursing  schools  and  nursing 
organizations    from    Peace    Corps,    Washington. 

THE   LIBRARY  OF  CONGRESS 

Washington,  D.  C.  20540 
Dr.  Edgar  Breitenbach,  Chief,  Prints  and 

Photographs  Div. 

Phone;  STerling  3-0400,  ext.  217 
John  B.  Kuiper,  Head,  Motion  Picture  Section 

Phone;  STerling  3-0400,  e.\t.  721 
Paul  Spehr,  Motion  Picture  Librarian 

Phone:  STerling  3-0400,  e.\t.  721 
Joseph  W.  Rogers,  Chief.  Copyright  Cataloging 

Division,  Copyright  Office 

Phone;  STerUng  3-0400,  ext.  458 
Mrs.  Katharine  W.  Clugston,  Audio-Visual 

Specialist.  Descriptive  Cataloging  Div. 

Phone;  STerling  3-0400,  ext.  484 
Mrs.   Virginia   Colbert,   Acting  Head,   Special 

Services  Section,  Card  Division 

Phone:  STerling  3-0400,  ext.  8039 

•  The  Librap.'  of  Congress  has  an  unrivalled 
collection  of  American  films  dating  from  the 
infancy  of  the  motion-picture  industry,  which  it 
has  acquired  through  the  operation  of  the  copy- 
right law  and  through  gifts,  and  it  also  has  a 
large  body  of  foreign  films  turned  over  to  it  as 
a  result  ot  wartime  seizure.  The  Library's  activi- 
ties in  the  motion-picture  field  include  the  regis- 
tration of  claims  to  copyright,  the  acquisition  of 
fibis,  the  cataloging  of  films  and  related  bibli- 
ographical data. 

The  Library's  Cop\right  Office  has  registered 
claims  to  copxright  for  motion  pictures  since 
1894,  when  the  first  examples  of  this  medium 
were  deposited  in  the  Library  in  the  form  of 
photographic  paper  prints;  since  1912  the  copy- 
right law  has  provided  for  the  registration  and 
deposit  of  motion  pictures  as  such.  Generally, 
under  the  provisions  of  the  motion-picture  copy- 
right agreement  between  the  Library  of  Congress 
and  the  motion-picture  proprietors,  the  films  are 
returned  to  the  copyright  proprietor  by  the  Li- 
brary after  registration,  but  the  Library  has  the 
right  to  claim  tile  deposits  for  its  collections  later. 
The  Copyright  Cataloging  Division  of  the 
Copyright  Office  prepares  a  semi-annual  Catalog 
of  Copyright  Entries:  Motion  Pictures  and  Film- 
strips,   which   lists    all  such   materials   registered 


Q33[iG23  132II57  SOC22ESSCS  C^^ 


oi)\  right  111  the  United  St 
published  b\'  the  Library  and  sold  by  the  Gov- 
ernment Printing  Office.  It  has  also  prepared 
four  cumulati\'e  catalogs  entitled  Motion  Pic- 
tures, which  together  cover  registrations  of  films 
for  the  years  1894-1959  and  which  are  for  sale 
liy  the  Government  Printing  Office. 

In  addition,  the  Library's  Descriptive  and  Sub- 
ject Cataloging  Divisions  catalog  educational 
films,  using  data  submitted  largely  by  producers 
and  distributors,  and  the  Library  publishes  this 
cataloging  information  in  two  useful  forms  for 
purchase  by  other  libraries  or  individuals.  One 
form  is  the  printed  catalog  card,  which  any  film- 
user  ma\'  purchase  to  establish  his  own  card- 
catalog  for  the  control  of  his  collection  and  for 
the  dissemination  of  film  information.  The  other 
is  a  book-catalog  reproduced  photographicalK- 
from  the  printed  cards  and  containing  a  detailed 
subject-index,  adequately  cross-indexed;  entitled 
Library  of  Congress  Catalog  —  Motion  Pictures 
and  Film-Slrips.  this  publication  is  issued  quar- 
terly and  in  annual  cumulation,  and  it  also  ap- 
pears as  a  volume  in  the  quinquennial  cumula- 
tion of  the  Library's  National  Union  Catalog. 
Both  the  printed  catalog  cards  and  the  book- 
catalog  may  be  purchased  from  the  Card  Divi- 
sion. Librar\'  of  Congress,  Building  1.59,  Navy 
yard  .\nnex,  Washington,  D.C.  20541. 

The  Library's  collection  of  motion  pictures 
comprises  about  86,000  reels  and  is  in  the  cus- 
tody of  the  Prints  and  Photographs  Division  in 
the  Reference  Department.  It  is  primarily  an 
archive  in  nature,  and  reference  service  is  lim- 
ited to  assisting  research  activities.  The  Library 
does  not  lend  motion  pictures,  but  some  films 
ina\'  be  copied  under  certain  conditions;  copying 
requires  the  signing  of  a  standard  agreement  con- 
cerning the  clearance  of  copyright  and  the  copy- 
and  Records  Service.  • 

GENERAL  SERVICES  ADMINISTRATION 

The  National  Archives  and  Records  Service 

Sth  and  Pennsylvania  Ave.,  N.  W. 
Washington,  D.  C.  20408 

James  E.  Gibson,  Special  As.it.  to  the  Archivist 
of  the  United  States  for  Audio-Visual  Matters 
Phone:  963-4275 

James  W.  Moore,  Chief.  .\udio-Visual  Branch 
Phone:  963-6493 
•  The  National  Archixes  and  Records  Service  is 
the  repository  for  more  than  50  million  feet  of 
historical  motion  pictures  created  b\'  100  Federal 
agencies  and  several  non-government  producers. 
The  ever-growing  collection  includes  a  wide 
range  of  subjects  coxering  the  period  from  1896 
to  the  present. 

Films  are  not  loaned,  but  max'  be  \iexved  by 
researchers,  film  producers  or  their  authorized 
representatixes.  Duplicate  negatives  or  masters 
of  films  or  scenes  max'  be  purchased  by  indi- 
viduals or  producing  companies  subject  to  con- 
sent of  the  depositing  agencies  and  copyright 
restrictions,  if  any. 

.At  its  new  Federal  Records  Center  in  Suitland. 
Md.,  the  National  .-Vrchixes  and  Records  Serxice 
preprint  materials  of  current  motion  pictures 
produced  by  or  for  Federal  agencies.  Federal 
;igeiicies  xvhich,  in  the  past,  haxe  relied  on  com- 
mercial producers  and  laboratories  to  store  these 
materials  are  being  encouraged  to  use  this  nexv 
central  facility. 

A  completely  nexv  service  noxv  being  offered 
to  Federal  agencies  by  the  National  .Xrchixes 
and  Records  Service  is  that  of  a  color  motion 
picture  stock  footage  librarx .  Recentlx-  started 
\xith  the  acquisition  of  a  small  stock  footage  li- 
brary from  one  agencx',  it  is  anticipated  that  it 
will  eventually  serx'e  as  a  central  stock  footage 
library  for  most  non-Defense  Federal  agencies, 
(^olor  masters  of  scenes  in  this  library  are  axail- 
able  for  sale  to  Federal  agencies,  indixiduals 
;iiid  producing  companies  on  the  s;une  basis  as 
masters  ;ind  negatixes  of  films  belonging  to  the 
historical  collections  in  the  National  Archives 
ing  of  equivalent  footage  for  the  Library.  • 


84 


BUSINESS    SCREEN   •   1967 


Ektrachrome  7255  Processed  .  .  .  Ek 
tachrome  7255  Processed  .  .  .  Ekta 
chrome  7255  Processed  .  .  .  Ektach 
rome  7255  Processed  .  . .  Ektachrome 
7255  Processed  .  .  .  Ektachrome  72 
55  Processed  .  .  .  Ektachrome  7255 
Processed  .  .  .  Ektachrome  7255  Pro 
cessed  .  .  .  Ektachrome  7255  Process 
ed  .  .  .  Ektachrome  7255  Processed 
.  .  .  Ektachrome  7255  Processed  .  .  . 
Ektachrome  72SS  Processed  .  .  .  Ek 
tachrome  7255  Processed  .  .  .  Ektac 
hrome  7255  Processed  .  .  .  Ektachr 
ome  7255  Processed  .  .  .  Ektachrom 


Ektachrome  ER  7257-7258  Processed 
.  .  .  Ektachrome  ER  7257-7258  Proces 
sed  .  .  .  Ektachrome  ER  7257-7258  P 
rocessed  .  .  .  Ektachrome  ER  7257-7 
258  Processed  .  .  .  Ektachrome  ER  7 
257-7258  Processed  .  .  .  Ektachrome 
ER  7257-7258  Processed  .  .  .  Ektach 
rome  ER  7257-7258  Processed  .  .  .  E 
ktachrome  ER  7257-7258  Processed  . 
.  .  Ektachrome  ER  7257-7258  Process 
ed  .  .  .  Ektachrome  ER  7257-7258  Pr 
ocessed  .  .  .  Ektachrome  ER  7257-72 
58  Processed  .  .  .  Ektachrome  ER  72 
57-7258   Processed   .  .  .   Ektachrome 


Ektachrome  MS  7256  Processed  ...  E 
ktachrome  MS  7256  Processed  .  .  .  Ek 
tachrome  MS  7256  Processed  .  .  .  Ekt 
achrome  MS  7256  Processed  .  .  .  Ekta 
chrome  MS  5256  Processed  .  .  .E 
ktachrome  MS  5256  Processed  .  .  . 
Ektrachrome  MS  5256  Processed 
.  .  .  Ektachrome  MS  5256  Proces 
sed  .  .  .  Ektachrome  MS  5256  Pro 
cessed  .  .  .  Ektachrome  MS  7256 
Processed  .  .  .  Ektachrome  MS  725 
6  Processed  .  .  .  Ektachrome  MS 
7256  Processed  .  .  .  Ektachrome  MS 
7256  Procesesd  .  .  .  Ektachrome   M 


Ektachrome  EF  7242  Processed  .  .  .  E. 
ktachrome  EF  7242  Processed  .  .  .  Ek 
tachrome  EO  7242  Processed  .  .  .  E 
ktachrome  EF  7242  Processed  .  .  . 
Ektachrome  EF  7242  Processed  .  .  .  E 
ktachrome  EF  7242  Processed  .  .  .  Ek 
tachrome  EF  7242  Processed  . . .  Ekta 
chrome  EF  7242  Processed  .  .  .  Ektac 
hrome  EF  7242  Processed  .  .  .  E 
ktachrome  EF  7242  Processed  .  .  .  E 
ktachrome  EF  7242  Processed  .  .  . 
Ektachrome  EF  7242  Processed 
.  .  .  Ektachrome  EF  7242  Processe 
d  .  .  .  Ektachrome  EF  7242  Process 


Roll  after  roll. 
Processed  correctly. 

The  first  roll  of  the  day . . .  the  last  at  night . . .  and  every  roll  in  between. 
All  standard  procedure  at  Hollywood  Film  Enterprises,  Inc., 
home  of  complete  PERSONALIZED  16mm  Laboratory  Service. 

Versatility. 
Speed. 
Accuracy. 
Courtesy. 


These  are  the  specifications  of  the  most  discriminating  lab  customers — H  F  E's. 
Are  they  your  specifications,  too? 

You  should  try  H  F  E's 

PERSONALIZED  Service!  for  the  U?te4]^ 


inf5;oLOR 

or  Black  &  Wlille 


H OLLYVtfOOD  FILM   ENTERPRISES,   INC. 

6060  SUNSET  BOULEVARD     •     HOLLYWOOD,  CALIFORNIA  90028     •     TELEPHONE    213       464-2181 


Serving  film  producerx  since  1907  .  .  .  the  laboratory  that's  OLDEST  in  Experience  and  NEWEST  in  Equipment 


17«h    PRODUCTION    REVIEW 


•5 


FOCUS  ON  SPORT 

Uurraiice  Film,  "America  on  Skis" 
to  Show  in  Tliealers  Next  Autumn 
t-v  America  on  Skis,  a  ten-minulc 
theatrical  color  film  for  the  tasl- 
man  kodak  L'ompany,  produced 
and  directed  by  Dick  Durrance  (to 
be  distributed  by  t'araniount  nc- 
tures  Corporation)  is  now  in  pro- 
duction. 

Durrance,  one  of  America's 
foremost  producers  of  ski  films,  is 
now  on  a  three-month  shooting 
schedule  that  will  include  the  ma- 
jor ski  areas  of  the  United  States. 

The  film,  to  be  edited  by  Jean 
Oser  and  written  by  Bob  Sertz- 
berg,  will  include  location  photog- 
raphy in  New  England,  the  Mid- 
West,  the  Rocky  Mountains  and 
the  West  Coast.  Even  the  subway 
ski-circuit  at  New  York's  Van 
Cortlandt  Park  will  be  included. 

Durrance,  who  has  been  produc- 
ing films  for  a  variety  of  clients 
since  1939,  was  this  country's 
first  great  international  ski  star. 
An  Olympic  standout,  he  has  pro- 
duced over  20  skiing  films.  A 
current  television  ski  series,  now 
in  national  syndication,  includes 
100  programs  directed  and  photo- 
graphed by  Dick  Durrance. 

"I've  done  a  lot  of  films  that 
had  nothing  to  do  with  skiing," 
says  Durrance.  "but  skiing  is  nat- 
urally a  particular  love  of  mine. 
This  film  for  Eastman  Kodak  will 
be,  we  feel,  the  most  complete 
and  definitive  skiing  film  ever  pro- 
duced." 

Eastman  Kodak,  whose  photo- 
graphic equipment  will  be  care- 
fully worked  into  the  film's  flow, 
recognizes  the  film  as  an  exciting 
look  at  the  tremendous  growth  of 
skiing  in  America.  Fully  utilized 
will  be  Durrance's  ability  to  ski 
the  trails  with  the  film's  subjects 
as  he  hand-holds  the  35mm  cam- 
era equipment.  Extreme  slow  mo- 
tion, telephoto  and  traveling  shots 
will  also  be  brought  into  play  to 
capture  the  thrill  of  the  sport. 

After  completion  of  America 
on  5A/s,  Durrance  will  begin  work 
on  a  preview  film  of  the  multi- 
million  dollar  resort.  Snonmass 
at  Aspen,  now  under  construction 
in  Colorado. 

America  on  Skies,  with  an  orig- 
inal music  score,  will  be  released 
bv  Paramount  in  the  Fall  of  1967. 
and  will  plav  to  an  estimated  55 
million  theater-goers  all  over  the 
world.  • 

*        *        * 

"Basic   Sailing"   Film   to   Help 
Show  Youngsters  Boating  Safety 

r-  With  an  ever  increasing  num- 


ber of  Americans  "going  down  to 
the  sea  in  ships"  there  is  a  grow- 
ing   need    for    instruction    in    the   , 
handling  of  sailboats. 

To  meet  this  need,  Basic  Sc.il- 
//i,','.  a  new  20-minute  color  film, 
has  been  sponsored  by  the  Co- 
lumbia Yacht  Corp.  in  coopera- 
tion with  the  American  National 
Red  Cross,  as  a  public  service  and 
produced  by  Victor  Kayfetz  Pro- 
ductions, of  New   York. 

The  Red  Cross  accepted  the 
offer  extended  by  Richard  Valdes, 
President  of  Columbia  Yachts,  to 
sponsor  the  film  required  by  the 
Red  Cross  for  their  stepped-up 
program  of  training  instructors  to 
teach  youngsters  the  theory  and 
practice  of  sailing.  The  film  now 
completes  the  integrated  Red  Cross 
instructional  package  of  a  manual 
and  paperback  student's  handbook 
on  Basic  Sailing. 

George  O'Day,  well-known  Cor- 
inthian sailor  and  vice-president 
of  Columbia,  teamed  with  Charles 
W.  Russell,  also  a  sailing  enthusi- 
ast, and  Director  of  Small  Craft 
Safety  for  the  Red  Cross  to  be- 
come joint  technical  advisers  for 
the  safety  film  project.  • 

*        *        * 

Firestone  Sponsors  27-Minute 
Film  on  PGA  Golf  Championship 

•  Highlights  of  the  50th  PGA 
golf  championship,  played  at  the 
Firestone  Country  Club  last  sum- 
mer, are  featured  in  a  new  16mni 
color  movie  narrated  by  Chris 
Schenkel.  The  27-minute  film. 
PGA  Golden  Anniversary  Cham- 
pionship, presented  by  Firestone 
Tire  and  Rubber  Company,  is 
available  for  free-loan  to  com- 
munity organizations,  country 
clubs,  television  stations,  high 
schools,  colleges  and  resorts 
through  Association  Films. 

The  film  covers  the  golf  finals 
from  numerous  vantage  points,  via 
mobile  cameras  and  telephoto 
lenses.  You  see  key  shots  better 
than  those  who  attended  the  PGA. 


PRODUCIBLE  SCRIPTS 

representing  over  25  years 

in  actual  production  of 

technical  and  special 

effect  films. 

DESIGN    ■    SCRIPTING    ■    DIRECTION 

Leon  S.  Rhodes 

King      Rd.,     Bryn     Athyn.      Pa.     1900* 

Wilson   7-4044 


ff. 


BUSINESS    SCREEN   •   1967 


PREVIEW  OF  A  SIGHT/SOUND  INNOVATION   FOR  EXPO  67 

"The  Wonder  of  Photography"  at  Expo  67 

Canailian   Koilak  Pavilion   Theatre   Fealures  "Cascade  of  (iolor"' 
on  Unique  "Livinfj"  Water  Screen   lor  Climax  of  Presentation 


SHIMMERING  Color  Pictures 
will  virtually  spring  to  life 
on  water  in  the  Kodak  Pavilion 
at  Expo  67  —  Canada's  first 
World's  Fair  —  being  held  in 
Montreal  April  28  to  October  27. 

Butterflies  will  appear  to  take 
flight,  fish  to  swim,  fireworks  to 
explode  in  mid-air  and  colorful 
go-go  girls  to  —  go-go.  as  pic- 
tures are  projected  on  a  unique 
water  screen  composed  of  thou- 
sands of  needle-like  water  jets. 
A   Multi-Screen   Color   Show 

It's  all  part  of  a  multi-screen 
eighl-mmute  slide  show  entitled 
The  Wonder  of  Photography 
which  will  be  presented  in  the 
100-seat  pavilion  theatre,  less 
than  a  two-minute  walk  from  the 
Expo  Express  station  on  lie  Notre 
Dame. 

The  "cascade  of  color"  on  the 
water  screen  will  climax  the  slide 
program.  Pictures  will  grow,  ao- 
parently  out  of  nowhere,  as  ris- 
ing and  falling  water  refracts  im- 
ages of  three  color  slides  projected 
side  by  side.  The  images  on  the 
water  will  be  formed  by  rear- 
screen  projection  with  the  aid  of 
mirrors. 

Presented   in   Two   Segments 

A  conventional  screen  will  be 
used  during  the  first  portion  of 
the  show,  to  be  followed  by  the 
water   screen    for   the   final    three 


minutes.  Altogether.  12  Kodak 
Carousel  projectors  will  be  used 
with  synchronized  music  narra- 
tion. The  program  will  explore  the 
ways  in  >vhich  photography  serves 
Man  and  his  World  —  the  theme 
of  Expo  67. 

In  addition  to  the  theatre,  the 
Kodak  Pavilion  will  include  a  Pho- 


A  Special  Expo  67  Report 

''r  When  Canada's  Expo  67 
is  underway,  well  bring 
our  readers  the  complete 
details,  in  pictures  and 
text,  of  all  that's  new  at 
this  first  category  World 
Exhibition,  supplementing 
the  preview  pages  published 
several  months  ago.  Ex- 
periences at  Expo  67  will 
be  invaluable  to  all  who  use 
audiovisual  techniques  in 
trade  shows,  at  fairs  and 
I      for  their  product  displays. 

to  Information  Centre  where  multi- 
lingual Canadian  Kodak  photo 
specialists  will  be  on  hand  to  as- 
sist camera  fans.  A  free  picture- 
taking  guide  to  the  grounds  will 
offer  information  and  suggestions 
to  help  visitors  plan  a  photograph- 
ic record  of  Expo  67. 

A  special  exhibit  area  will  dis- 
play 24  large  color  transparencies 


Floor  plan  of  Canadian  Kodak's  100-scat  theatre  at  Expo  67,  showing  seat- 
ing arrangements  ami  setup  far  both  front  and  rear  projection  used  in  hotli 
segments  of  "The  Wonder  of  Photonraphtj"  show  designed  for  the  Exhihi- 
tion.  Master  control  system  also  adds  b:-lingual  narration,  original  miis.e. 


MASTER 

CONTROL 

PANEL 


\'isitors  to  Canada's  Expo  fi"  will  share  'The  Wonder  of  Pholo^rapliy" 
ill  a  10()-.vc«(  Canadian  Kodak  Pavilion  theatre  where  a  tirtiud  "cascade 
of  color"  climaxes  the  show  with  water  screens  refracting  ecloiful  images. 


of  photographs  taken  across  Cana- 
da from  a  low  flying  helicopter. 
They  illustrate  the  country's  re- 
sources, modern  cities,  grandeur 
and  old-world  charm.  Another 
series  of  displays  will  depict  the 
role  of  photography  in  education, 
health  and  science,  business  and 
communication,  and  in  leisure- 
time  activities. 

Pax'ilicn    Has    Fine   Location 

The  one-story  pavilion  fronts 
on  an  attractive  mall  and  extends 
back  to  a  picturesque  canal.  It  is 
situated  midway  between  the  Ca- 
nadian and  Russian  pavilions  and 
has  6.000  square  feet  of  floor 
space. 

Kodak  suggests  that  any  camera 
manufactured  outside  the  United 
States  be  registered  with  the  U.S. 
customs  office  before  entering 
Canada.  Canadian  Customs  regu- 
lations permit  visitors  to  take  a 
reasonable  amount  of  film  into 
Canada    while    visiting    Expo   67. 

Well  report  again  on  this  Ko- 
dak show  in  our  Expo  67  feature. 


BACKGROUND  ON    PROfECT 

■  -  A  unique  water  projection 
screen,  composed  of  thousands  of 
needle-like  water  jets,  will  produce 
a  new  dimension  in  images  at  the 
Kodak  Pavilion. 

The  "cascade  of  color"  on  the 
water  screen  will  clima.x  an  eight- 
minute  program  portraying  The 
li'onder  of  Photography  in  the 
100-seat  Kodak  theatre  pavilion. 
Mater  Scretn  Goes  to  Work 

A  conventional  screen  used  dur- 
ing the  first  portion  of  the  pro- 
gram will  be  replaced  by  the  water 
screen.  A  pair  of  precision-drilled 
glass  fibre  pipes  and  a  special  sys- 
tem of  pumps  will  allow  three 
images  from  Kodak  Carousel  Pro- 
jectors to  appear  suddenly  before 
the  audience  on  the  fine  screen  of 
water  droplets.  The  images  are 
formed  by  rear  screen  projection 
with  the  aid  of  mirrors. 

The  complete  projection  system 
includes  a  total  of  twelve  Ktxlak 
Carousel  projectors  —  one  bank 
of  six  for  front  screen  projection 


Fulb-auloniated  sight/ sound  presentation  —  "The  Wonder  of  Photography" 
is  clarified  in  this  sketch  showing  how  concentional  screen  used  in  the  first 
portion  of  the  program  is  replaced  by  fine  screen  of  falling  water  droplets 
which  emeriie  from  precision-drilled  plastic  pipes  in  the  "Cascade  of  Color." 


MAIN  WATER  SCREEN  P1RE 


INTROOUCnOM 


KODAK  CAROUSEL  RROJECTOR 


ROOP  MIRROR 


I7lh    PROUUCIION    KtVlt« 


87 


KODAK  SHOWS  "WONDER  OF  PHOTOGRAPHY"  AT  EXPO  67:   i  = 


INTERNATIONAL  AWARDS 

1966: 

ROME 

ANKARA 

TRIESTE 

1965: 

VICHY 

VENICE 

in  EXHIBITION 

National  Gallery 

of  Art 

WASHINGTON 

1964: 

VENICE 

NEW  YORK 

1963: 

VENICE 

1962: 

PADUA 

1961: 

EDINBURGH 

VENICE    ' 

1960: 

VENICE 

1959: 

VENICE        ^n« 

1958: 

VENICE^    '^^^ 

BYRON    MORGAN 

ASSOCIATES.   INC. 

(CONTINUED   FROM    PAGE    87) 

and  a  second  bank  for  rear-screen. 
Each  bank  is  linked  to  provide 
three  simultaneous  images  with 
dissolve  capability  and  synchro- 
nized music-narration.  Overall 
synchronization  will  be  provided 
by  punched  paper  tape  which  will 
control  the  water  screen  equip- 
ment and  energize  the  synchro- 
nized projectors.  The  dissolve  con- 
trols used  to  control  the  projectors 
provide  either  a  1  '/i  second  lap 
dissolve  or  for  an  instantaneous 
change,  both  of  which  are  used 
throughout  the  presentation  for 
dramatic  transitions  and  special 
effects  in  shimmering  color. 

Subjects  to  be  seen  on  the  water 


screen  during  its  three-minute 
showing  will  include  representa- 
tional art  and  red-clad  go-go  girls. 
Butterflies  appear  to  take  flight, 
fireworks  explode  in  mid-air,  fish 
swim  and  great  cities  of  the  world 
shimmer  on  the  watery  backdrop. 
How  Photography  Ser\es  Man 
The  initial  front-projection  por- 
tion of  the  eight-minute  theatre 
program  will  explore  the  many 
ways  in  which  photography  bene- 
fits man  in  his  everyday  life  —  his 
health,  recreation,  scientific  pur- 
suits and  learning. 

Original  music  underscores  the 
various  themes  of  the  presentation 
and  is  accompanied  by  narration 
in  French  and  English.  • 


MAIN  WATER  SCREEN  PIPE 


KODAK  CAROUSEL  PROJECTORS 


MOTION    PICTURE 
SCRIPTS  &.   PRODUCTION 

1025  THIRTir-THlRD  ST.,  N.W. 

WASHINGTON,  D.  C. 

(202)  333-5155 


Behind-the-scenes  sketch  of  one  of  the  three  unique  tcater  screen 
panels  uacd  in  the  Canadian  Kodak  Pavilion  theatre.  Two  Kodak 
Carousel  projectors,  linked  by  external  dissolve  si/stcm,  project  images 
on  two  surfaces  of  roof  mirror,  to  fixed  mirror,  then  to  water  screen. 

■m  A  Special  Report  on  the  many  unique  applications  of  audiovisuals 
at  Expo  67,  complete  with  pictures  and  text  details  on  how-it-works, 
will  be  published  in  these  pages  shortly  after  the  Canadian  show  opens. 


CREATE  THE 
WSHTnOOD 

I  EVERY  TIME 

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Major  offers  you  a  full 
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Major  specializes  in  sound 
—you   get  exceptional   technical 
know-how    and    beautifully- 
recorded  original  music  on 
LP  records  and  tapes. 


IMPORTANT:  Major  owns  iti  own  copy 
righls  on  all  mood  music  in  its  libroryt 
world  righls  avoilobte  to  you  on  o 
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available  on  o  "per  selection"  or 
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WRITE  FOII 

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ISO  W.  4ith  SI.,  New  Yerli  3«.  N.  Y. 

Also  ovailoble: 

Catalogue  of  our  complete  new  LP 

sound  effects  library 


88 


BUSINESS   SCREEN  •   1967 


DIAL-A-SLIDE 

RANDOM  ACCESS  PROJECTORS 

Complete  Versatility  for  Sophisticated  Visual  Presentations 


A  Model  80;  For  applications  in  marketing,  adver- 
tising, sales  meetings  and  training  {690 

B  Model  160:  For  highly  sophisticated  presenta- 
tions, integrating  random  access  with  fade 
dissolve  control  $1990 

C  Model  240:  Large  capacity  random  access  for 
industrial  control  consoles  and  displays   $3490 

D  Custom  Console:  For  executive  remote  con- 
trol of  random  access  projection  equipment. 
associated  audio-visual  equipment  and  en- 
vironmental control. 


Let   us   help  you   plan  your  client's  communication  system. 
Call  or  write  without  obligation  regarding  your  specific  applications. 


DECISION    SYSTEMS,   inc. 

E  66  Midland  Avenue,  Paramus.  New  Jersey  076S2 
Specialists  in  Audio  Visual  and  Related  Electronic  Equipment 


17ih    PRODUCTION    REVIEW 


89 


pelican 


^^ 


.-j>^ 


new  york      •      292  madlson  ave.      •      679  067dv 
hollywood     •     8730  sunset  blvd.     •     657-2'061 
Chicago     •     410  n.  michigan  ave.     •     337  8116 
detroit  •  new  center  bidg..  suite  747  •  871-4200 


■7 


The  7th  International  Broadcasting  Awards 

HoUywoud    Itailio    &    Trievisioii    Society    Honors    lo    TV    S|>ol> 


■WTlNNERS  OK  THi;  7th  Annual 
"  International  Broadcasting 
Awards,  sponsored  by  the  Holly- 
wood Radio  and  Television  Soci- 
ety, were  announced  to  the  1,000 
advertising  and  broadcast  execu- 
tives who  attended  these  cere- 
monies on  March  7  at  the  Holly- 
wood Palladium. 

Grand  Sweepstakes  Winner  for 
television  commercials  was  a  three- 
spot  series  for  Best  Foods'  Bosco, 
produced  by  N.  Lee  Lacy  Associ- 
ates Ltd.  of  Los  Angeles,  for 
Dancer-Fitzgerald  &  Sample  West, 
Inc.  J.  Walter  Thompson  Com- 
pany and  Doyle  Dane  Bernbach, 
Inc.  shared  honors  among  agencies 
with  three  trophy  winners  apiece. 

Three  "Firsts"  in  Television 
Doyle  Dane  honors  were  all 
achieved  in  the  television  field,  a 
major  achievement  at  this  year's 
competition.  The  agency  had  the 
best  aniinated  commercial  with 
Animated .'\;pxodMQ.e.&  by  Pelican 
Films  (New^York)  for  Volkswag- 
en of  America';  it  also  had  the  best 
humorous  commercial  with  Socks. 
produced  by  MPO  Videotronics,  of 
New  York,  for  the  Burlington  Hos- 
iery Co.  Another  MPO  production, 
Parts,  produced  for  Volkswagen  of 
America,  waj-'ajjie  third  Doyle 
'Dane  winnet-ia.s  ^S«ored  in  Tele-: 
vision  Category-'^  for  live-action, 
60-sefead  corMfti^rcials.  This  cate- 
[ory  jjrew  -inore  entries  than  any 
in  the  competition,  empha-» 
.the  scope  of  this-award. 
J^^itolter  Thompson's  commer-" 
cial.  White  Dress,  shared  top  hon- 
ors in  Category  2  for  live-action 
commercials  of  over  60  seconds.  It 
was  sponsored  by  the  American 
Gas  Association.  The  other  winner 
in  this  Category  was  Pilot,  entered 
by  Young  &  Rubicam,  Inc.  of  New- 
York,  and  produced  for  Eastern 
Airlines. 

Eleven  of  the  20  trophy  winners 


were  produced  in  New  York  City. 
including  the  radio  sweepstakes 
winner.  Four  trophy  winners  were 
produced  in  Los  Angeles,  includ- 
ing the  television  sweepstakes  win- 
ner. London,  Toronto,  Chicago, 
Denver  and  Boston  contributed  the 
other  trophy  winners. 

Foreign  Entries  Share  Honors 

The  public  service  television 
commercial  trophy  went  to  Mc- 
Cann-Erickson  of  Canada,  Ltd.  for 
Snon-  Plow,  produced  for  the  De- 
partment of  Highways  of  Ontario 
The  Canadian  winner  was  one  of 
two  foreign  entries  to  carry  off 
honors.  The  other  winner  was  in 
television  category  3,  live-action, 
under  60  seconds,  and  was  given 
the  London  Press  Exchange,  Ltd.. 
London.  England,  for  Sluntman 
produced  for  Miles  Laboratories. 
Ltd. 

John  Urie  &  Associates,  of  Los 
Angeles  was  another  notable  win- 
ner and  received  top  honors  in 
television  category  6  for  "ID's,  10 
seconds  or  under"  for  a  spot  creat- 
ed for  Ice  Capades,  Inc. 

Sherman    J.    McQueen.    Foote, 

Cone  &  Belding,  is  president  of  the 

Hollywood   Radio  and   Television 

Society    which    sponsored    the 

awards;    Jackie    Cooper,     Screen 

^ems'  executive,  was  general  chair- 

ifean  of  this  year's  program.  The 

wiffiets  were  selected  from  a  rec- 

,Qrd,3.i012  entries,  of  which  1.867 

>■  were:  television   commercials    and 

1;14^  were  radio  spots. 

'^  Comsat  Exec  "Man  of  the  Year" 

James  McCormack.  chairman  of 
the  board  of  the  Communications 
Satellite  Corporation,  was  named 
IBA's  "Man  of  the  Year"  in  inter- 
national communications.  Mr.  Mc- 
Cormack presented  the  sweep- 
■^takes  awards;  other  citations  were 
made  b^  Hollywood  stars.  • 

^■*        *        * 

BUYERS    READ    BUSINESS    SCREE' 


4241  Normal  Ave.  Hollywood  29,Callf.  No.3-9331 


90 


BUSINESS    SCREEN    •    1967 


For  filmstrip  and  slide  photography... 
only  OXBERRX  "complete  package 
filmaker  stands  offer  these  quality 
proven  features: 


•  Stand  and  camera  integrated  design 

•  Automatic  Focus  to  1:1  m, 

•  Focusing  independent  of  sizing 

•  Camera  handles  both  single  and 
double  frame  photography; 
Artwork  always  remains  j 
right  side  up 

•  Photographs  art  work  from 

1  inch  to  40  inches  wide       r  ^^' 

•  Remote  control  reticle 
projection  

•  Master  control  console  with  printed 
circuit  wiring  ^, 

Built  to  run  for  years... 
Professional  standards 


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Model  5327-00  Filmstnp/  Slide  Camera 

Independent  motor  controlled  shutter 
and  film  advance  mechanism  permits 
multiple  exposure  without  advancing 
nim  •  100  fool  daylight  load.  Receives 
accessory  400  foot  magazine  •  Inter- 
changeable apertures  •  '4  second  ex- 
posure  with  manual  timer  control  •  Reg- 
istration accuracy   —  003   (BH  Pcrf) 


Master  Control  Console 

A]  Light  control-high-low  B)  Shutter  inter- 
lock and  time  exposure  controls  C)  Reset- 
table  frame  counter  D)  Electric  zoom 
control  E)  Viewfinder  projection  control 
F)  Automatic  timer  with  Strobe  outlet  (ac- 
cessory) G)  Prcdolcrmlned  counter 
facressoryt 


FOR  ANIMATION 
OXBERRY  Model  :i32t]-00 
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Reinstated  by 

PUBLIC  DEMAND 

..because  thirty-four  customers  complained 
when  we  withdrew  this  offer... 

SO  HERE  IT  IS  AGAIN! 


F&B/CECO  Offers  You  a  Year's  Supply 

of  Mylar  Splicing  Tape  ^ 

Just  to  Try  Our  New  AUTOMATIC         ^ 


GUILLOTINE 
PERFORATING       '. 
TAPE  SPLIGER  ^^ 


T*""*?*!!!; 


F&B/CECO  is  so  convinced  that  every 
film  producer,  every  person  who  han- 
dles film,  should  up-date  his  splicing 
with  GUILLOTINE,  that  we  are  willing 
to  make  the  following  offer: 
FREE  with  each  purchase  of  one 
GU ILLOTINE  SPLICER  we  will  give  you . . . 
1-  Ten  rolls  of  f^ylar  splicing  tape  (a 
normal  year's  supply). 
2.  An  unconditional  f^oney-tiack  guar- 
antee, return  the  splicer  and  get  your 
money  back — keep  the  tape. 
ADDEO  ATTRACTION  to  make  it  even 
easier  for  you,  we  will  give  you  a 
$50.00  Trade-in  allowance  on  any  non- 
perforating  HFC  or  Rivas  tape  splicer. 


a.  How  economical  is  the  GUILLOTINE  SPLICER?  I 

A.  GUILLOTINE  SPLICERS  use  non-perforated 
tape  v»hich  costs  only  $2.15  a  roll,  as  com- 
pared to  $11.00  a  roll  for  perforated  tape. 
Save  up  to  a  nickel  per  splice. 

Q.  How  fast  does  GUILLOTINE  splice? 

A.  GUILLOTINE  makes  splices  35%  faster  than 
conventional  pre-perforated  tape  splicers, 
because  you  don't  have  to  fumble  with 
sticky  tape,  placing  it  over  the  sprocket 
teeth- 

Q.  How  strong  is  a  GUILLOTINE  splice? 

A.  GUILLOTINE  SPLICER  splices  are  far  stronger 

because  the  act  of  perforating  the  tape 

bonds  the  Mylar  to  the  film. 

These  are  facts  vihich  you  can  easily  prove  by 
using  the  GUILLOTINE  SPLICER.  Other  facts 
which  you  should  know  are  that  you  can  make 
butt,  overlap,  or  diagonal  splices  on  film  or 
sound  recording  tape.  You  can  rebuild  torn 
sprocket  holes  and  you  can  repair  damaged 
film  without  losing  frames. 

That's  why  GUILLOTINE  is  easier,  faster,  more 
reliable,  and  the  most  economical  film  splicer 
on  the  market  today. 

Send  your  orders  to 

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JUdson  6-1420 

Cable  Address:  CINEQUIP     Telex:  1-25497 

Branches  in:  Hialeah.  Fla  /Washington,  D.C./Atlanta/New  Orleans/Cleveland 


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^frB/CECo 

Medical  Film.s  Set  a  Record 

1  4,061  Me.liial  &  Health  Films  Vtere 
Dislribiiled   in   1966  by  AMA  Library 

¥  TsE  Oh  Medical  and  Health  Films  b> 
*-^  physicians,  hospitals,  medical  schools  and 
other  professional  groups  continues  to  grow.  A 
total  of  14.064  motion  picture  print  shipments 
was  reported  for  1966  by  the  American  Medi- 
cal Association's  Film  Library.  The  number  of 
such  bookings  was  the  greatest  ever  recorded 
by  this  service  organization  and  represented  a 
21  per  cent  increase  over  the  previous  year. 
Total  bookings  have  shown  constant  growth 
each  year  since  1955  when  3,007  were  re- 
corded, according  to  an  analysis  prepared  b\ 
Ralph  Creer.  director  of  the  AMA  Section  on 
Medical  Motion  Pictures  and  Television. 

A  major  portion  of  this  increase  was  attrib- 
uted to  the  addition  of  films  formerly  distrib- 
uted by  the  Association  of  American  Medical 
Colleges  and  the  American  College  of  Obstetri- 
cians and  Gynecologists.  Further  analyzing  the 
1966  totals.  Creer  noted  that  the  largest  single 
users  of  films  from  the  AMA  library  were 
civilian  hospitals  and  schools  of  nursing. 

Every  U.  S.  medical  school  except  two  and 
10  medical  institutions  abroad  used  the  services 
of  the  AMA  Film  Library  during  the  past  year. 
Paramedical  schools  were  also  increasingly 
heavy  users,  accounting  for  over  10  per  cent 
of  the  total  bookings.  The  library  now  has 
2,269  prints  of  -:89  film  titles.  This  total  in- 
cludes 124  health  films  which  can  be  used  by 
physician   invited  to  address  lay  groups. 

A  new  and  revised  edition  of  "Medical  and 
Surgical  Motion  Pictures.''  the  American  Medi- 
cal Association's  catalog  of  selected  medical 
and  health  films,  was  also  published  at  year- 
end.  More  than  1 .000  new  film  titles  have  been 
added  to  this  new  edition  of  the  catalog,  bring- 
ing the  total  title  listings  to  more  than  4,000. 

10-year  growth  in  use  of  medical  and  health  films 

from  the  Americati  Medical  Association's  library 
is  topped  by  '66  record  of  14.064  film  shipments. 


MESKM*  HEmCM.  ASS0OA1KM 
nUI  UBRARr  BOOKINGS 


■•>•  II 


ItillHIit 

NSJ         NSB  t»»  WC  19*1  TM2  1963  Nt4  NftS         i'W 


92 


BUSINESS   SCREEN  •   1967 


17lh  Annual  Plxxludion  IicaIcw 
ANNUAL  GUIDE  TO  FILM  WRITERS 


ARMINGTON   &  MEISTER 
220  East  54th  St.,  New  Vorfc.  N.V.  10022 
Phone:  (212)  MU  8-3909 
Date  of  Organization:  1960 
H.  F.  Aniiingtoii.  Writer-Director 
1.  W.  Mcister.  Induslriol  P.  R.  Cimyiillant 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictlhes:  XtitrilioiwI  Tluraptj  —  Some 
New  Perspectives  (Sturgis-Grant  Productions, 
Inc./E.  R.  Squibb  &  Sons);  The  itinulc  Saved 
(U.S.  .\rmy  Board  of  .\viation  .Accident  Re- 
search); Helicopter  Instrument  Flying,  Parts  I 
&  //;  Tactical  Formation  Flying  (U.S.  Army 
Aviation  School);  On-Carriage  Fire  Control 
Equipment    (U.S.   Army  School  of  Artillery). 

JOHN  C.  BANCROFT 

3S55  .N.  Sheridan  Rd..  Chicago,  III.  60626 

Phone:  (312)  ARdmore  1-7747 
RECENT  SCRIPTS.  PRODUCERS  AND  SPONSORS 
Motion  Pictires:  Gems  for  Induslry;  Ttic  Dif- 
ference is  PDQ  (Pilot  Productions  Superior  Steel 
Castings  Co.);  Mixed  Blessing  (Pilot  Produc- 
tions .Siikrcte);  The  Greater  Harvesi  (Reid  H. 
Ray/Pioneer  Com);  Electric  Shovels  (Reid  H. 
Ray  for  Hamischfeger  Corp.);  Big  Acre  Han- 
dling, and  Guardians  of  Profit  (direct  for  .Allis- 
Chahners);  Crossbar  Selector  Switch  (Pilot  Pro- 
ductions for  Cherry  Electric  Co. ) ;  Packaging 
Equipment  films  (for  Container  Corp.  of  .Ameri- 
ca). Slmiehlms:  Reid  H.  Ray  (3  films  for  Bank 
Public  Relations  &  Marketing  .Assoc);  Whitlock 
Co.)  Dancer-Fitzgerald-Saniple  ( Frigidaire);  In- 
terlock Productions  (.AT&T,  U.ARCO— plus  sales 
meeting  material ) ;  Pilot  Productions  ( Aqua- 
Ser\'.  Illinois  Tool  Works,  Dearborn  Chemical. 
Business  Methods  Institute,  jennison-Wright, 
Lester  B.  Knight,  DuBois  Chemical  (3);  Doug- 
las Film  Industries  ( Sara  Lee,  Ekco. ) 

SHERMAN  BECK 

207    East    43rd    St.,    New    York.    N.Y.    1 00 1 7 

Phone:  (212)  Oxford  7-14.59 

Date  of  Organization:  1947 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pktihes:  Brand  Impact  (  Depicto  Films 
Corp.;  \icks  Chemical  Co.);  Signals  (Drew 
Lawrence  Productions.  Inc.  for  .American  Cancer 
SocietN  ) ;  Moments  of  Decision  ( Gerald  Produc- 
tions for  the  U.S.  .Army);  Moments  in  U'fl.s/iing- 
ton  (Marathon  Intem;itioniil  for  U.S.  Informa- 
tion Agency);  To  Please  the  Lad'es  (WCD  for 
Continental  C^an  Co. ) ;  Good  and  Careful  ( De- 
picto Films  Corp.  for  U.S.  Rubber  Co.) 

LESTER  S.  BECKER 
II  Cob  Drive.  Westport,  C:onn. 
Phone:  (203)  226-0300 

Lester  Becker.  Writer-Director 


WILLIAM  BERNAl 
203  Clen  Ave..  Sea  Cliff.  L.I.,  N.Y.  11.579 
Phone:  (516)  OR  6-1664 

Date  of  Organization:  1946 

William  BiTii.il.  Wrili  r-Prodin  i  r 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  PicrvBt-s:  Discover  Hawaii.  Aloha.  D«- 
coter  America  (Reid  H.  Ray  United  .Air  Lines); 
A/flf»'.v  Reach  (N.AS.A  Electronics  Research  Cen- 
ter);  The  World  of  Si,;»cr/8    (Elektra   films  for 


WILLIAM  BERNAL:  CONTINUED 

Eastman  Kodak  Co.);  .VASA  Segment/ IBM 
Corp.  Presentation  (Ted  .Mills,  Inc.  for  IB.NI 
Corp.);  Treasiires  of  the  Earth  (Film  Enterprises 
for  Dept.  of  Interior);  Keep  it  Current!  (N'isual- 
scope  for  American  Cancer  Society). 


* 


SPENCER  BOSTWICK'S  PLANFILM,  INC. 
3212  "O  •  Street,  N.W.,  Washington,  D.C. 

20007 
Phone:  (202)  337-2181 

Date  of  Organization:  1958 

Spencer  Bostwick,  Owner— Head,  Script 

Production  and  Storyboard  Services 
Susan  Elizabeth  Johnson,  Editorial  Assistant 

RICHARD  W.   BRUNER 

777  Third  Ave.,  New  York,  N.Y.  10022 
Phone:  (212)  6SS-2019 
197  Bradley  Ave.,  Bcrgenfield.  N.J.  07621 
Phone:  (201)  DU  .5-3751 

Date  of  Organization:  1963 
RECENT     SCRIPTS.     PRODUCERS     AND     SPONSORS 

.Motion  PK:TrnEs;  Oxygen  Therapy  (Union 
C:arl)ide);  Growing  Slarkets  Growing  Men 
(I.B..\I.);  The  Evolution  of  a  Management  In- 
formation  System  (I.B.M.);  Reh.xed  and  Re- 
freshed (Heublein);  Slidefilm:  Crescendo 
(National  Council  of  Churches);  Vour  School 
Board  ( New  Jersey  Federation  of  District  School 
Boards).  Indisthi.^l  Shows:  Kodasehool  '67, 
P.C.I.  Sales  Meeting,  Sew  Products  (Eastman 
Kodak);  Research  and  Development  (St.  Regis 
Paper). 

JACK  BURNEY 

353  Sacramento  St..  San  Francisco,  Calif. 

94111 
Phone:  (415)  981-5197 

Date  of  Organization ;  19.59 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictihks;  ]rl  Cargo— J.\L  Style  ( .Auilio- 
\'isual  Consultants  Japan  .Air  Lines);  A  Taste  of 
Sunshine  (\'ista  Productions,  Inc.  California 
Pnme  Board);  Oi>eration  Freeze  ( .Audio\'isu;d 
Consultants' Watsonville  Frozen  Food  Co.);  Tin 
Fledglings  ( I'.AL  Training  Film  Dept.  United 
Air  Lines);  Comparative  Blood  Flote  Studies  in 
Prosthetic  Heart  Valves  (Dick  Ham  Productions 
Cutter  Lalx)ratories);  Weapon  Effeils  Display 
(LRL  Film  Unit  L;iwrence  R;uliation  Labora- 
tory); Rivers  of  Gold  (Stanley  Hall  Marvin 
Becker  Films  Nevada  Irrigation  District);  The 
Guild  Program  (.Audio  A'isual  ('onsultants  Oliver 
Tire  &  Rubber  Cu. ) :  Time  for  a  Change  ( Dick 
Himi  Productions  Bull  Sled  Products.  Inc.);  The 
Computer  That  Learned  How  to  Read  { Bill 
Stokes  .Associ;»tes  Recognition  Equipment  Inc.); 
Scorpion  (Mar\in  Becker  Films ' Broadwa>  Ware- 
house Corp.);  Defense  Communication  Satell'te 
( Films  for  Industry  for  Philco  Corp. ) ;  The 
llydro-Vent   Story    (Mar\'in   Becker 'Pacific   Dis- 

■5!^  The  "star"  over  a  writer's  listing  in  these 
pages  denotes  advertising  text  for  additional 
reference  elsewhere  in  this  Pnxluclion  Review. 


JACK  BURNEY:  CONTINUED 

tributors  Inc.);  Out  of  the  Past;  Homeless  Sear 
a  Thousand  Homes;  Duel  for  Downtown  (Jamor 
Productions/ San  .Antonio  Urban  Renewal  Agen- 
cy; Consultants  Tri-Valley  Growers  .Assn.); 
Flight  66  (.Audio  \'i.sual).  Slidefilms:  Tomato- 
ness  (.Audio  \'isual  Con.sidtants/Bolsford,  Con- 
stantine  &  McCarthy  Inc.  for  |apan  .Air  Lines); 
7"/ir  Guaranteed  Tomorrow  (Wyatt  .Adv.  Inc./ 
C;P.\I  Life  Insurance  Co.).  Sales  Meetings: 
Prospecting  ( Ford  Motor  Co.  for  Ford  .Authorized 
Leasing  System  Dealer  Convention);  The  Race 
for  Sales  (Shelby  .American  Inc.).  Exhibtt 
SoiNDTB,\CKs:  Bi'osatellite.  Gravity  Welk  in 
Space  (Films  for  Industry/ NAS.A,  Ames  Re- 
search Center). 

COE-PEACOCK,  INC. 

Governors  House,  8400  Wisconsin  .Ave., 

Washington  14.  D.C. 
Phone:  (301  »  656-5240 

Date  of  Organization:  1961 

Lowry  N.  Coe.  jr..  Partner 

(Jifford  L.  Pf;icock,  Partnt  r 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictibes:  Pageant  of  Promise  (GM  Pho- 
tographic/Chevrolet and  E.istman  Kodak); 
Movin  I'p  to  Derby  Downs-  (GM  Photo/Chev- 
rolet); Man  in  Command;  Wings  for  the  Fleet; 
Weaponiers  of  the  Deep  (U.  S.  Navy);  Ireland 
on  the  Cio  ( .NLittco  .Associates/ Paramount  Pic- 
tures); 1966  Buick  Open  Golf  Tournament; 
Water  Ski  With  Buick  (GM  Photo/ Buick ) ; 
Pathway  to  Profit  (Industrial  Systems  Div., 
Aerojet-General  Corp.);  Sick  Call:  Infectious 
Di.wases;  Sick  Call:  .\bdominal  Disorders  (U.S. 
Navy  Bureau  of  Medicine  &  Surgen.);  \ursing 
in  a  Coronary  Care  I'nit  (U.  S.  Public  Health 
Service);  .\'.M-2I  Helicopter  .\rmament  Sub  Sys- 
tem (.Aberdeen  Proxing  Ground);  \uclear  Pro- 
ptd.sion  (N.AS.A);  Pacific  .\dvenlure  (Mattco 
As.sociates/ Eastman  Kodak  Co.);  Firebird  (GM 
Photo/Pontiac);  Destination  Vietnam  (U.  S. 
Coast  Guard ) ;  Rmd  to  Everywhere  (Produc- 
tion .Associates  for  National  .Asphalt  Paving 
.Assn.);  Voyage  from  Tahiti  (Mattco  .Associates/ 
Paramount  Pictures);  Sew  Era  for  Lord.iiown 
(GM  Photo  Fisher  Bodv).  Filmstbips:  Title  I— 
Off  and  Running  (Charlie  Papa  Productions/ U.S. 
Office  of  Education). 


DEAN   COFFIN   &   ASSOCIATES 
7261  Holl.™ood  Blvd.,  Hollywood.  Calif. 

90046 
Phone:  (213)  S76-S979 

D:ite  of  Organization:  October.  1965 

Dean  f'offin.  Executive  Associate 

W.  D.  Coffin,  .\ssoeiate 

RoImtI  .a.  Thorn.  Midwest  .\.K.soclate 

B:irl)ara  Whitney.  Office  Manager 
RECENT  SCRIPTS.  PRODUCERS  AND  SPONSORS 
Motion  Putiius:  (  hn  sIit  Corp.  (HolKwood 
Animators);  Clorox  Compan\  (Parthenon  Pro- 
ductions), Hix-son,  Jorgensen  .Ageiuy-Richfield 
(The  Petersen  Co.);  American  Bar  .Association 
'  Theatrical  Production ) . 


COFFIN   CHRISTENSEN 
(Formerly  James  L.  Coffin) 

1506   17lh  East,  Seattle,  Washington  9SI02 
Phone:  (206)  EA  5-27S2 

Date  of  Organization:  Febniarv'.  1965 


17lh    PROniCTION    RFVIEW 


93 


ANNUAL  GUIDE   TO   FILM  WRITERS: 


•■  COFFIN/CHRISTENSEN: 

James  L.  Coffin,  Pwdiirtion  Dcagner 
i)a\iil  G.  Christeiiscn,  Writer.   Dirrctor 

RECENT     SCRIPTS.     PRODUCERS     AND     SPONSORS 

Motion  PiCTiuts:  Sets,  i'uion  anil  Intersection: 
AiUlilion  and  Siil)traclion;  Miilliiilication  and  Di- 
vision ( Matheinatkal  Association  of  America, 
supported  by  the  National  Science  Foundation). 
ANi.\i.\Tif:D  Se<jvkn'c:ks:  for  Scrappy;  Xiinjcrical 
Control:  Rain  kepcllcnt  (The  Hoeing  Compan\  ) : 
Electric  Xorthuest  { Ia\  Knlp  Film  Productions 
Pud  get  Power);  Sets:  Part  1  and  2  {Rarig's  Inc. 
Mathematical  As.sn.  of  .America).  T\'  Commeh- 
ciALS:  for  Ernest  Hardware  (Botsford,  Constan- 
tine  and  .\IcCart\  .Adytg. ). 

LEE   DAVIS 

313   NorHood   Lane,   Woodbridge.  \'a.   22191 

Phone;    (703)   494-4912 

Date  of  Organization:  1965 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion-  Pictures;  The  Golden  Went  and  Com- 
pamj'x  Coming  (U.S.  Travel  Service):  Electronic 
Scanning  Radar  —  ESR  (Sperry  Gyroscope); 
lloic  Airplane:  Fhj:  The  Inxpector.'i;  Plane  Sense: 
(Feder;il  .\viation  .\gency):  The  Don't  Giva 
Danin.^  (Standard  Steel  Div..  Baldwin.  Lima 
Hamilton);  The  Monetj  Maker  (.\irbonie  Prod- 
ucts, Inc.);  Painting  Aboard  Ship:  Strains,  Sprains 
and  Dislocation.':  (U.S.  Xav\ ) ;  Phantoms  of  Phan 
Rang:  Operalion  Para-Cote  and  Buildup  in  South- 
east .Asiti  (U.S.A.F. );  Face  of  Brotherhood  (In- 
ternational Brotherhood  of  Electrical  Workers ) ; 
The  Guardians  ( Societ\-  for  the  Prevention  of 
Cruelt\  to  .Animals);  Surface  to  Air  .Mi.v.si/c  De- 
velopment (RCA);  To  Care  Enough:  Tempera- 
ture, Puhc  &  Respiration:  Bed  and  Bedside  Unit: 
Patient's  Food  Xeeds  and  Bathing  the  Patient 
(PRN  Films);  The  Adcerti.wtg  Que.^ion:  Vari- 
atiom  oti  a  Theme;  The  Calendar  Game;  Tlie 
Follow-up   (Small  Business  .Administration). 

TED   DE  ALBERICH 

14  Yarmouth  Rd.,  Chatham,  New  Jersey  0792S 
Phone:   (201)  63.5-S67S 

Ted  dc  .Alberich,  Writer-Director 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motio.v  Pictltbes:  Operation  of  the  ANGSQ 
76:  Survival;  Special  Forces  Destructive  Tech- 
niquex;  Special  Forces  Air  Operation.^,  Drop 
Zones;  Special  Forces  Air  Operations,  Landing 
Zones;  Psychological  Operations.  Troop  Units  & 
Em])loymcnt;  Psychological  Operations  in  Un- 
conventional Warfare;  XM  16  Aircraft  Weapons 
Sy.<item;  XM  21  Aircraft  Weapons  Sy.stem;  Ve- 
hicle. Operations— Weather  Extremes— Part  I— 
Arctic:  Vehicle  Operation.^— Weather  Extremes, 
Part  II-Desert  &  Tropical  (U.  S.  Army).  Slide 
Presentations:  Federal  Paperboard  Sales  pre- 
sentation (Williams  &  London):  Sales  training 
program  (Beth  Israel  Cemeten,-  .Association). 

EDITORIAL  SERVICES,   INC. 

1276  West  Third  Street.  Cleveland.  Ohio 

44113 
Phone:   (216)  TOwer   1-4577 

Date  of  Incorporation:  1952 

William  D.  Ellis,  President 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictl-hes:  Clo.\e-Up:  .Mr  Force  Doctor 
(U.  S.  .A.  F.);  Special  Pcrfornuinee  ( .Mode- .Art 
Pictures,  Inc.  for  Bethlehem  Steel  Co. ) ;  Adven- 
ture: Greater  Cleveland  (United  .Appeal  of 
Greater  Cleveland). 

"Late"  listings  will  appear  in  an  early  Supplement. 


94 


JANE   FITZ-RANDOIPH 

1845  Bluebell  Ave.,  Boulder,  Colorado  S0302 
Ph<me:  422-4436 

D.ite  of  Organiziition:  1959 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Filmstbif:  .a  Home  is  Belonging  to  Someone 
(The  Boulder  County  Humane  Society,  Boulder, 
Colorado ) . 

DON  FRIFIELD 

53  West  42nd  St.,  New  York,  N.Y.  10036 
Phone:  (212)  .56,5-,5230 

Don  Frifield,  Writer-Director 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictlties:  Logic  and  the  Way  Things 
.\re;  The  Field  Engineering  Story  (I.  B.  M.); 
Puerto  Rico  Means  Bu.sincss!  (Contact  Market- 
ing/Commonwealth of  Puerto  Rico);  The  Xatu- 
ral  Look  of  Action  (Contact  Marketing/ Chese- 
brough-Ponds);  The  Beginning  of  the  Rainbow 
(Triumph  Productions/ N.  Y.  Philanthropic 
League);  Mixed  Steel  (Mode-Art  Pictures/ Beth- 
lehem Steel):  Wiiig.s  to  Hawaii  (Film  .Authors/ 
Pan  American  .Airways);  Poised  for  Action  (Con- 
tact Marketing/ Prudential  Insurance  Co.); 
Something's  Happening!  (Spectrum  Associates/ 
Coty):  A  Destiny  Upon  The  Waters:  The  Xew 
Xation;  Profile  of  a  Sea  Power;  Traditions  Old. 
Traditions  Xew;  The  Sea  is  a  Special  Place  (U.S. 
Nav\);  The  Hard  Work  of  Freedom  (Y.B.  &  W. 
Advertising  Institute  of  Rural  Reconstniction) : 
The  Imperfect  Society:  The  Xew  Federalism. 
The  Total  Environtnent  (WETA/ National  Edu- 
cational Television).  Slidefilms:  for  T.  W.  A., 
I.  B.  M..  Pepsi-Cola,  Coty. 

DWINELL  GRANT 

Solebur>',   Bucks  County,   Pennsylvania   18963 
Phone:  (215)  297-5204 
Date  of  Organization:  1955 

Dwinell    Grant,   Science   Writer   &   Animation 
Designer 

THOM  HOOK  ASSOCIATES 

Ferry  Farms,  N,A,P.O.,  Annapolis,  .Md.  21402 
Phone:  (301)  757-1S06 

Date  of  Organization:  1965 

Thorn  Hook,  Writer-Pholographcr-Editor 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictcres:  Highlights  of  R  k  D  (Marine 
Engineering  Laborator\)  Staff  Report:  Father's 
Day  Air  Show  (.Aqualand,  Newburg,  Md,); 
Frederick  .\ir  Races  (UPI);  Down  the  Potomac 
(Ranger  Hal-Lee  Shephard  Show  (WTOP-T\'): 
Rick  &  Coco  Show  (W.MAL-TV'),  Capt.  Lee 
Show  (WTTG-T\'). 

CHARLES  E.  HUSTON 

7337  Beechwood  Drive,  Mentor.  Ohio  44060 
Phone:  (216)  2.5.5-31S9 

Date  of  Organization:  1961 

Charles  E.  Huston.  Writer-Scripts  and  Lyrics 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictches;  Sotncthing  Special  (Wilding 
Goodyear  Tire  &  Rubber  Co.);  The  Set  of  Dif- 
ferences, Set  of  Rational  Xumbers  ( Educational 
Research  Council  of  Greater  Cleveland);  White 
Betters  The  Best-By  Test  (Cinecraft 'White 
Motor  Co.);  Why  Politics?  Government-Business 
Relations;  How  to  Wage  a  Political  Campaign, 
Getting  into  Local  Politics,  Our  Two-Parttj  System 
(Republic  Steel  Corp.).  Slidefilms:  The  Gath- 
ering Storm.  Push  Button  Paper  Cutting,  Faster 
Makeready-llighrr  Productivity  (John  .Avel'Har- 
ris-Seybold);  What  Do  You  Do  With  a  Delin- 
quent? (Cinecraft/ Cleveland  Welfare  Federa- 
tion); Stainless  Steel  Passenger  Shelters  (Repub- 


CHARLES  E.  HUSTON: 

lie  Steel);  On  the  Prowl  with  the  Tiger  (Wild- 
ing/Baker Division,  Otis  Elevator  Co.  Sales 
Meetings:  Executive  speeches.  Regional  Whole- 
sale Dealer  Conferences;  Skits  and  l\Tics.  District 
Managers'  Conference  (Good\ear  Tire  &  Rubber 
Co.). 

PAUL  W.  JENSEN 

115  South  Benton  St.,  Palatine,  111. 
Phone:  (312)  358-1137 

Date  of  Organization:  1963 

Paul  W.  Jensen.  Writer 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures;  Table  Talk  (Burt  Munk  & 
Co./Sealy);  Xew  Life  for  Old  Schools— An  In- 
terim Report  (Pilot  Productions/ Research  Council 
of  the  Great  Cities  Program  for  School  Improve- 
ment); The  Difference  Is  You  (Household  Fin- 
ance Corp.);  Make  the  Best  of  It;  One  for  the 
Money;  Material  Handling  Beyond  Words;  The 
Trouble  with  Speed;  World  of  Difference  (Inter- 
national Harvester).  Slidefilms:  Friend  of  the 
Family  (Film  Motivators/ Delu.\e  Check 
Printers);  The  Business  of  Profit  (Burt  Munk  & 
Co.  .American  Research  Merchandising  Insti- 
tute) ;  A  Career  that  Counts  (Pilot  Productions/ 
Victor  Comptometer  Corp.). 

PHILIP   KALFUS 
1323  51st  Street,  Brookh-n,  N.Y.   11219 
Phone:  (202)  GEdney  3-1075 

ALEXANDER  KLEIN 
521   West    112th   St..   New    Y'ork,   N.Y.    10025 
Phone:  (212)  .AC  2-7634 

Alexander  Klein  &  Staff,  Writers 

RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictibes  and  Shows:  for  Metropolitan 
Life  Insurance,  Johnson  &  Johnson,  RCA,  Para- 
mount Pictures,  Screen  Gems,  Columbia  Pictures, 
General  Telephone  Co.,  Texaco,  Coca-Cola,  B.  F. 
Goodrich.  A'olswagen,  IG.A  Stores,  Bo\s  Club  of 
.America,   Greater   New  York    Fund,   du   Pont. 

DAN   KLUGHERZ 

4S  -Arrandale  .Avenue,  Great  Neck.  New  York 
Phone:  (516)  HUnter  2-5737 

RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictlkes:  Modern  W(mwn:  The  Uneasy 
Life:  The  Difference  Between  Us;  Marked  for 
Fa^.lure  (National  Education  Tele\Tsion);  Canada 
in  Crisis;  Room  Down  Under  (National  Educa- 
tional Television  and  \\'estinghouse  Broadcast- 
ing Co. ) . 

ED   KNOWLTON 

Box  368,  Charlton  City,  Massachusetts  0150S 

Phone:  (617)  24S-5886 

Date  of  Organization:  1963 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Going  Places  (.Audio  Produc- 
tions lohn  Hancock  Mutual  Life  Insurance  Co.); 
Credit-Power  for  Commerce  (.Audio  Productions' 
Dun  &  Bradstreet.  Inc.);  Harvester  of  the  Sea 
( Ba\  State  Film  Productions  Maine  Dept.  of  Sea 
&  Shore  Fisheries) :  Xature's  Palette  (Morse  .Allen. 
Inc.):  The  Touch  of  Diamonds  (Bay  State  Film 
Productions   Norton  Company). 

WAYNE  A.  LANGSTON 
2266   Howell  Mill   Rd.,   N.^\ ,.  Atlanta.  Ga 

30318 
Phone:   (404)  3.55-2422 

Wayne  A,   Langston,  Writer-Director 

Extra  copies  of  this  17th  Annual  on  request  while 
supplies  last.  Enclose  S2.00  with  \our  order. 


BUSINESS   SCREEN 


1967 


Mrmisf 


AEGIS  PRODUCTIONS,  INC. 

381     PARK     AVENUE    SOUTH        •        NEW      \ORK        •         NEW      YORK     10016 


Tor  a  Fresh  Approttcb 
to  hidustritil  &  Scientific  Fihiis— 


Contact:  Sid  Milstcin,  President 
Phone:  (212)  MU  4-7450 


17lh     I'RODl  (    I  ION     HI  \  IIU 


95 


Round  Peg 

in  a  Round  Hole 


We    fhink    script    writing    is    fine    to   start    with- 
That's  the  stort  of  fine  script  writing. 

Spencer  Bostwick's 
Plonfilm,  Inc. 

3212    O    St.,    N.W.,   Washington,   D.    C. 
Phone:  202/337-2181 


YOU  NEED  THESE  2  BOOKS 

by  JOSEPH  V.  MASCELLI,  A.S.C. 
American  Cinematographer  Manual 

Revised,  enlarged  new  edition.  Over  600  pages 
of  concise,  informative  shooting  data  in  a  format 
designed  for  everyday  usage.  .    $12.50  postpaid 

The  Five  C's  of  Cinematography 

Here  is  the  first  practical  fullyiilustrated  bock 
showing  how  to  adapt  proven  Hollywood  produc- 
tion methods  to  limited  budget  pictures. 

.      $12.50  postpaid 

Send  for  free  Brochure 

California  buyers  please  add  4°;,  tax.  Foreign  buyers 
pay  by  International  Money  Order.  Remittance  must 
accompany  single   book  orders. 

CINE/GRAFIC  PUBLICATIONS 


P.O. 

Box  430. 

Dept. 

B  • 

Hollywood,  Ca 

if.  90028 

BUYERS 

REFER 

TO 

BUSINESS 

SCREEN 

AS  TO  CARL  PUGH 
ASK  FOR  "WHERE 
THE  MONEY  IS"... 
"JES"..."THE  MORE 
THE  MERRIER"...  AND 
FUTURE  NOVELS 
BY  CARL  SELWYN 


G  U  IDE    TO    WRITERS 

PAUL  A.   LITECKY 
417  MaplewoocI  ,\veiiue,  Springfield,  Pa. 

19064 
Phone:  (215)  ,543-7336 

Date  of  Organization:  November,  1966 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictihes:  Milk  and  llic  Multihiilis  (Cal- 
vin-De  Frenes  Corp./ the  Commonwealth  of 
Pennsylvania);  1967  CMM  Show  (Aimcee 
Wholesale  Corp.,  New  York). 

SUMNER  J.   LYON 

518— 8th    Street.    Wilniette,    Illinois    60091 
Phone:  (312)  ALpine  6-1.526 

Date  of  Organiz;ition:  1961 

Summer  J.  Lyon,  Film  Writer-Consiiltaiit 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  A  Meeting  to  Remember 
(Vogue  Films/ Renault);  That  the  People  Shall 
Knoic  (Telecine  Film  Studios  Sigma  Delta  Chi, 
lournalistic  Sodetv);  War  on  Pocerttj  (Ushijima 
Films,  C.C.V.O.);'  Satellite  Orbit  Calculation 
(United  States  Air  Force).  SLroEFiLM:  The 
Foundation  (Ushijima  Films/A.B.C). 

JOHN   K.   MACKENZIE 

957  Park  Ave..  New  York,  N.Y.  10028 
Phone:  (212)  RE  7-4091 
Date  of  Organization:  19.58 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictvbes:  for  .AT&T,  American  Bankers 
Association,  International  Paper,  National  Cystic 
Fibrosis  Research  Foundation,  American  Sugar 
Company,  Axerst  Laboratories,  American  Chem- 
'cal  Society,  Screen  Gems  (The  Naked  City), 
Canadian  Broadcasting  Corp. 


DOUGLAS  C.  McMULLEN  -  Script  Services 
16  Kellogg  Drive.  Wilton.  Conn.  06897 
Phone:  (203)  762-3145 

Date  of  Organization:  1960 

Douglas  C.  McMullen,  Writer 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Vail  New  Power  for  the 
Peneil  and  Cutting  Pattern  Costs  with  Computer 
Cut  Patterns  (F.  Kolarek  Productions  IBM); 
The  Medical  Information  System;  Produceabilityl 
The  Extra  Dimension;  Railroads  Go-On-Line  For 
Profit  (IB.M);  The  Expanding  Frontiers  of  Tech- 
nology (Audio  Productions/ Babcock  &  Wilcox); 
Get  in  the  Swim  and  The  White  House-Ati  Amer- 
ican Heritage  (Universal  Pictures'  newsreel); 
How're  You  Doing?  (APC/the  U.  S.  Amiv). 
Meeting  Procr-\ms:  A  View  From  The  Other 
Side  (IBM  World  Trade  1007<-  Club);  Section 
of  Sales  Meeting  for  the  Scott  Paper  Co.  (Pro- 
ductions Associates). 


OSMOND  MOLARSKY 

P.O.  Box  6,  Sacramento.  California 
Phone:  (916)  922-6.563 

Date  of  Organization:  1946 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  More  Than  Meets  the  Eye 
(National  Park  Services );  Videotape:  Gold  Was 
M'here  You  Found  It  ( Winner  Readers  Digest 
Foundation  A\vaid/K\1E,  Sacramento);  The 
Communists  (Eight  programs  about  Communism, 
for    Sacramento   Vallev    Instructional    Tele\ision. 

■^  The  "star"  over  a  writer's  listing  in  these 
pages  denotes  advertising  text  for  additional 
reference  elsewhere  in  this  Production  Review. 


BRUCE  MOODY 
372  Central  Park  West,  New  York,  N.Y.  10025 
Phone:  (212)  UN  5-.5278 

Date  of  Organization:  1961 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Weajwus  of  the  Infantry; 
Nike  Hercules  Missile  Parts  II  &  III;  other  classi- 
fied (.Army  Pictorial  Center);  A/-21  Expedition- 
ary Aircraft  Recovery  System;  (Fordel  Films/ 
Naval  Photographic  Center).  Slidefilms:  Atireo 
SS  Potentiated  Chick  Starter  Program;  A  Closer 
Look  at  an  Old  Problem  (Fordel  Films/ Cyana- 
mid  International). 

LAWRENCE  MOLLOT 

71   West  23rd  Street,  New  York.  N.Y.   10010 
Phone:  (212)  YU  9-17.50 

Lawrence  Mollot,  Writer-Director 

Ceceille  Lester.  Associate 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Espionage  Warfare;  The  Man 
for  the  Aerospace  Team  (U.  S.  Air  Force); 
Minuteman  and  You;  The  Ground  Electronics 
System  for  Minuteman  1.33B;  The  AN/MPQ-32 
Counter  Battery  Radar  System  (Sylvania  Elec- 
tronic Systems);  Teamwork  Pays  Dividends; 
Sykania  and  Minuteman  (Sylvania  Electric  Pro- 
ducts, Inc.);  Discovery  (Tennessee  Valley  .Auth- 
ority); Communication  Tools  for  Management 
(McLaughlin  Research  Corp.). 


BYRON  MORGAN  ASSOCIATES,  INC. 
1025-33rd  St.,  N.W.  Washington,  D.C.  20007 
Phone:  (202)  333-5155 
Date  of  Organization:  1961-Inc.:  1965 

Associated  with:  Gotham  Rhodes  Ltd..  at  Co- 
lumbia Pictures  Corp.,  438  Cower  St.,  Holly- 
wood. California;  Biofilms,  Easton,  Maryland 

B\  ron  Morgan,  Writer 

Ton\-  Lazzarino,  Writer 

Pat  'Morgan,  Research  Writer,  Film  Research 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
.Motion  Pictu-bes:  The  Present  is  Prologue 
(Seriei;  of  4.  National  Educational  Association/ 
NASSP):  HighUghts  of  1966  (Sun  Dial  Films' 
National  .Aero.  &  Space  .Administration);  Recog- 
nition of  F4B/C;  Mineswceping  Personnel  Safety 
(U.  S.  Navy);  Georgetotcn  University  (George- 
town Universitv);  Final  Guns  (Feature,  John 
Eisenhower,  Tech  .Adviser.  Columbia  Pictures 
Corp.).  

EDWARD   R.   MURKIAND,   Writer 
27  Bank  Street,  Box  38,  New   Milford,  Conn. 

06776 
Phones:  (203)  EL  4-3301' 5660 

Date  of  Organization :  1 962 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Total  Production  Capability 
(Eclipse-Pioneer  Div.  of  Bendix  Corp.);  Busi- 
ness Planning  Tools  in  Action;  The  Close  (Con- 
necticut General  Life  Insurance  Co.);  The  24 
Hours  of  LcMans  (Film  Enterprises/ IBM  World 
Trade  Corp.);  Corrasioii  Control  of  Underground 
Steel;  The  Handtrap  Test  {MM  Farrell  Produc- 
tions, Inc.  for  U.S.  Steel;  .Ally  Day  in  the  Week!; 
The  Particle  of  Difference;  Safer  for  Cotton 
(Matt  Farrell  Productions.  Inc. /Hercules.  Inc.); 
The  Inside  Story  (Matt  Farrell  Productions,  Inc.' 
P.  R.  Mallor\-  Corp.);  Report  on  '66  (Matt  Fai- 
rell  Productions,  Inc.  Burlington  Industries). 
Meetings:  J.  P.  Stevens;  Fieldcrest;  Fleischman; 
Ballantine;  -American  Airlines  ( Michael  John  .As- 
sociates); Tb.^imng  Courses;  Control  Desk  Man- 
agement (Michael  John  .A.ssociates  .AMF  Bowl- 
ing Marketing  Institute). 

Reference  data  which  accompanies  these  listings 
provides  the  bu\cr  w ith  assurance  of  experience. 


9C 


BUSINESS    SCREEN    •    1967 


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Image  shown  as  actually  projected  by  MARC-300 

Meet  the  projection  lamp  that's  brighter  than  all  outdoors. 

(Now  imagine  its  brilliance  indoors) 


The  amazing  G-E  MARC-300 


The  new  G-E  MARC-300  makes  it  possible  to 
show  16  mm  movies  anywhere  there's  an 
electric  outlet.  It's  a  tiny  dichroic  300-watt 
pre-focused  quartz  arc  lamp  designed  for 
new  compact,  portable  projectors  that  any- 
one can  operate.  Yet  it  produces  as  much 
as  4  times  the  screen  brightness  of  the 
most  powerful  incandescent  lamps.  Pic- 
tures look  sharper,  colors  brighter, 
whiteswhiter,  even  in  well-lighted  con- 
ference rooms  and  offices.  And  that's 
a  real  advantage  for  you.  By  leav- 
ing the  lights  on  you  can  give  sup- 
plementary visual  presentations, 


and  you  make  it  easy  for  your  audience  to  take 

accurate  notes.  Once  you  have  a  projector 

I  equipped  with  MARC-300  you  can  forget 

about  space  consuming  projection  booth 

equipment.  It  has  power  enough  to  fill  big 

_   screens  in  all  but  the  largest  of  auditoriums. 

K     Look  at  MARC-300,  an  exclusive  develop- 

•     ment  of  G.E.  You'll  find  it  in  these  new 

15mm  projectors:  Bell  &  Howell  566, 

Graflex  940,  and  Kalart/ Victor  70-MC3. 

GENERAL^ELECTRIC 

Neld  Park.  Cleveland,  Odio  44112 


ANNUAL  GUIDE  TO  FILM  WRITERS: 


* 


EDOIE  O'BRIEN  -  THE  WRITER 

67  Old  Higlnvay,  \\  ilton.  Conn. 

Phone:  (203)  762-8-100 

Date  of  Oi-j;anizati()ii:  1960 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Dclcvrama  Tuo-  rictiMirania 
The  Mark  of  Excellence:  You  Hate  to  he  a  Saint 
to  Do  Thk:  A.C.E.;  Aim  for  Perfection;  Sales- 
tnanship:  Art  of  Scieiiee?;  Ralph  Mark  Retirc- 
vient  film  (GM  Photographic  for  CM  sponsors)- 
Corporate  Film  Script  (General  Foods);  pilot 
Films  Ski  with  Stein  (Video  Artist). 


EARL  PEIRCE,  Scripts 
Blue  Mountain  Farm,  Blairstown,  N'.J.  07825 
Phone:  (201)  362-6087 

Date  of  Organization:  1945 
Earl  Peirce,  Writer-Director 

Services:  Scripts  and  stor\  boards;  direction  aiid 
editorial  coordination. 

RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion-  Pictibes:  Ili/pertcnsion:  Challenge  of 
Diagnosis  (American  Heart  Assn.);  Riot  Control 
Agents;  Role  of  the  Veterinarian  ( U.  S.  Dept.  of 
Agricnlture):  Cryosurgery  in  the  Oral  Cavity 
(\eterans  Administration);  Civil  Defense  at  Port 
Facilities  (Maritime  Administration);  Seapower- 
UnUas  V  (U.  S.  \avv);  Logistics:  Vietnam  Re- 
port II;  The  I  in  Infantry;  Interior  Guard  Duty- 
Riot  Control  Munitions;  Military  Police  in  the 
FiM  Army  IV.  S.  Army).  Other  classified  films. 

GILBERT  R.   PETERS,  JR. 

2909   Perrysville  Ave.,   Pittsburgh,   Pa.    15214 
Phone:  (412)  322-3993 

Dateof  Org;mization:  1965 

Gilbert  Peters.  Writer-Director 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Color  in  Concrete  (Res.  Div 
of  Pittsburgh  Plate  Gla.ss  Co.);  The  Short  Way 
^fome  (Montefiore  Hospital.  Pittsburgh)- 
Wrought  Iron,  The  Modern  Metal  (A.  M.  Byers 
Company).  (All  the  above  produced  bv  William 
Matthews  Co.).  Basic  Geometry  (Mode- Art 
Pictures/ Pittsburgh    Board    of    Education). 

STAN  PHILLIPS 
1060  Bannock  St.,  Denver,  Colo.  80204 
Phone:  (303)  534-6494 

Date  of  Organization:  1962 
Stanley  C.  Phillips.  Writcr-Con.mltant 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
MoTio.N-  PicTLBEs:  The  Home  Health  Aide 
(Barbre  Productions/Colorado  State  Dept  of 
Public  Health);  Rails  to  Go  (Barbre  Productions/ 
CF&I  Steel  Corp. ) ;  Glen  Canyon  ( National  Park 
Service).  Filmstbips:  Municipal  Investment 
Trust  Fund  (Audio-Visual  S> stems,  Inc  / 
.M.  I.  T.  F.);  Ma.Hermatic  I:  The  Idea  Machine 
(.Audio- Visual  System,  Inc./Elco  Optisonics 
Corp.);  The  Aerosol  Spray  Method  of  Signmak- 
ing  (Audio-Visual  Systems,  Inc./Signmakers 
Inc.);  Cessna  1.50  Demonstration  (A\"  Aviation 
Ground  School  Co.).  TV  Commercials:  for 
American  Lamb  Council  (Frve-Sills  &  Bridges 
Inc.);  Chevron  Oil  Co.  (White  &  Shuford  Ad- 
vertising); Ranch  House  Mixes  (Forrest  G.  .Mever 
Advtg.);  Hathaway  for  Governor  ( Kostka-Brooks 
&  Associates,  Inc.);  Romer  for  U.  S.  Senate  (Eby- 
Everson,  Inc.). 


HENRY  R.  POSTER  &  ASSOCIATES 

South  Farm  Road,  Port  Washington,  N.V. 

110.50 
Phone:  (516)  PO  7-1310 

Date  of  Organization:  1961 

Henry  R.  Poster,  W'riter,  Director 

lo\ce  Ke\s  Poster,  R.  N.,  Research 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
.Motion  Pictures:  yew  Grounds  for  Recreation; 
This  is  Chcmstrand;  Decorating  For  Xow  and 
Then  (Aegis/ Monsanto);  The  Protective  Barrier; 
The  Visual  Experience  (La.\/U.  S.  Plywood); 
The  Robot  Chemist;  Guided  Arteriography 
(Aegis/Wamer-Chilcott);  Bank  Pre-Fabs  (J. 
Armstrong  &  Co.);  Diabetes  Mellitus  (Aegis/Eli 
Lilly);  Search  at  Schering  ( Aegis/ Schering 
Corp.);  Front  Screen  Projections  (Kavfetz/ 
Lotas);  The  Wide,  Wide  World  of  Julius  Wile 
(Aegis/ Julius  Wile  &  Sons);  Mews  Break 
(.\.  C.  M.  E./ Professional  Closed  Curcuit  TV); 
Doxapram  Hydrochloride  (Aegis  for  A.  H.  Robins 
Co.).  Slidefu-ms:  NESA  (Lax/ American  Cyana- 
mid). 

HARRY  PRESTON 

1279  W.  Forest  A^e.,  Detroit,  Michigan  48201 
Phone:  (313)  831-1786 

Date  of  Organization:  1952 
Harry  Preston,  Writer,  Director,  Producer 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictures;  The  Quest  for  Quality;  Get 
on  the  Ball;  Merit  Plans  for  1967  (Instructional 
Arts/Merit  Mufflers.  Toledo);  Dead-Beat  Treat- 
ment (B.  F.  Goodrich  Co.);  Sonic  Testing  (Heath 
Electronics/ Instructional  Arts,  Detroit);  Bionics 
(Bendix  Corp.,  Detroit).  Slidefilms;  for  Ency- 
clopedia Britannica,  Chicago  and  Michigan  Heart 
Association.  LnE  Shows:  You  Gotta  Be  Kidding 
(Half -Pint  Lounge,  Detroit).  Kelvinator  .An- 
nouncement Show  for  1967  (Briggs  Corporation, 
Dearboni,    Mich,    for    Kelvinator). 


■5!^  The  "star"  over  a  writer's  listing  in  these 
pages  denotes   ad%'ertising  in    this   Review. 


LEON  S.  RHODES 
King  Road,   Br>n  Athyn,  Pennsylvania   19009 
Phone:  (215)  Wilson  7-4044 

Leon  Rhodes,   Design,   Scripts,   Direction 

RECENT  SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictures:  F/(/,s7i  Blindness:  Mining  in 
A.  S.  W.;  Aerial  Mining  (U.  S.  Xavv);  Phila- 
delphia RkV  Story  (.American  Heritage  Foun- 
dation); Even-Flo  Enclosures  (C.  R.  S.  Indus- 
tries ) . 

M.   G.   RIPPETEAU 

1427  Church  St..  Evanston,  III.  60201 
Phone:  (312)  UN  4-9043 

Date  of  Organization:  19.59 

.\I.  G.  "Rip"  Rippeteau,  Writer,  A-V  Consultant 
\'irginia  C.  Rippeteau,  Secretary  Bookkeeper 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
.Motion  Pictures:  M-T  for  Minimum  TilUige 
(Howard  Rotavator  Co.,  Inc.);  Awards  Report 
(American  Feed  Manufacturers  Assn.);  Non- 
Stop,  High  Speed  Mowing;  Use  Whitaker  Shear- 
fingers;  Why  Whitaker  Leads  (W'hitaker  Manu- 
facturing Co.).  Slidefilms:  Sackner  is  GO  for 
Cotton-Flote  (\\'m.  .\.  Kirschner  &  Co.  for  Sack- 
ner Products,  Inc.);  Your  Hardware  Line  (WNK/ 
.McGraw-Edison  Co.);  Versatile  Variety  of  Amaz- 
ing Ansteers  (WNK/ Dow  Corning  Corp.);  Water 
Science  in  the  Home  (Societ\-  for  \'isual  Educa- 
tion,  Inc./Culligan  Water  Foundation). 


WILLIAM  L.  SIMON   FILM  SCRIPTS,  INC. 
2407' 2  Eye  St.  N.W.,  Washington,  D.C.  20037 
Phone:  (202)  FEderal  3-7514 

Date  of  Organization:  1938 
William  L.  Simon.  Writer 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

.Motion  Pictures:  Mark  of  Quality— The  Story 
of  Meat  Packing  (.Monumental  Films  for  Esskay 
Co.);  Weapons  Ranges— USAF  (Audio  Produc- 
tions/U.  S.  Air  Force);  Stolen  Cars  (Nonvood 
Studios/ F.  B,  I.);  Zero  Defects-Right  the  Fir.^ 
Time  (Norwood  Studios/U.  S.  Air  Force);  fip- 
search  in  the  Upper  Atmo.iphcre  (Goddard  Space 
Flight  Center);  The  Modern  Marine  (V.  S. 
Marine  Corps.);  On  Iron  Rails  (Federal  Aviation 
-Agency);  Introduction  to  Service  Center  Opera- 
tions (Internal  Revenue);  The  Mode  Program 
(Department  of  Agricult\ire);  C-130  Aircraft- 
Introduction  and  C-130  Aircraft— Familiarization 
(.Norwood  Studios/ U.S. A.F.);  Photographic  In- 
strumentation (Monumental  Films  for  .\av 
Ordnance  Lab.):  C  Mk  1  Sonar  (Lopatin  Pn 
ductions  for  US  Navy);  Walleye  Weapon  System 
and  Bcachjiimpcr  Operations  (U.  S.  Navy).  T\' 
Co.MMERCL\LS:  (Shakespeare  Summer  Festival. 
U.  S.  Marine  Corps,  U.  S.  Marine  Corps  Resenes. 
and  National  Institute  of  Mental  Health.  Pro- 
GR-^iMS:  Spectrum  USA  (J.  Walter  Thompson  for 
U.  S.  Marine  Corps). 

RAY  SPERRY 

2332  Manchester  Avenue,  Cardiff,  Calif. 

92007 
Phone:  (714)  753-7118 

Date  of  Organization:  1961 
Ray  T.  Sperry.  Writer 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictures:  Scientific  Safari  (Copley  Pro- 
ductions ) ;  San  Diego—The  Most  Important 
Corner  (Copley  Productions);  The  Bountiful 
Flow  (Utilities  Dept..  City  of  San  Diego);  The 
Recreation  Department:  1965  and  1966  Annual 
Report;  Public  Works  Department  (City  of  San 
Diego).  Slidefilms:  The  Magneform  Machine 
(S.  S.  W.  Films /General  .Atomic  Div.  of  General 
DyTiamics);  The  High  Country  (S.  S.  W.  Films/ 
John  Da\'  Recreational  Development  Co.).  TV 
CoMMEBCLALs:  Coplcy  Productions/ San  Diego 
Union  and  E\ening  Tribune;  Sacramento  Union; 
Technical  F'lms/Honest  John. 


* 


GENE  STARBECKER,   Film  Builder 
475  Fifth  Ave..  New  York.  N.Y. 
Phone:  (212)  MU  3-1093 

Date  of  Organiz.ition ;  1953 

Gene  Starbecker,  Writer-Director 

Ste\e  Stelean.  Researcher 

Rita  Frankl'n.  Sceri  tary 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  The  Day  the  Bicycles  Dis- 
appeared (Bay  State  Productions/ American  .Auto- 
mobile -Assn.):  Rules  of  the  Slopes  (John  Br.ins- 
by  U.  S.  Ski  .Association);  Operation  Bra  Strap 
( Thirty-Five/  Si.xteen,  Inc.  Fairchild-Hiller,  Inc. ) ; 
Forty  Years  Since  Lindbergh  (U.  S.  Paris  Air 
Show,  Federal  .Aviation  .Agency);  A  New  Mem- 
ber in  the  Family  (.Applied  Concepts,  Inc./Con- 
tineiital  Can  Comnan\);  Accelerated  Action 
(John    Bran.sby   Productions/ Humble   Oil   Co.). 

STARBECKER,   INC. 

8700  Manchester  Rd.,  SiNer  Spring,  Md. 

20901 
Phone:  (301)  587-8648 

Date  of  Organization:  1954 

J.  M.  Starbecker,  President 

Eugene    Norman    Starbecker,    Writer-Director 

Jerry   Ward,  Associali'   Writer,   Researcher 


98 


BUSINESS   SCREEN  •   1967 


■I 


What's  a  "world"  of  experience? 

Every  year  for  our  clients  Bay  State  crews  log  thousands  of  miles  in  a 
growing  list  of  countries,  from  South  America  to  Europe  and  Africa.  Last 
year  our  cameras  went  everywhere  from  Bond  Street  in  London  —  to  dia- 
mond mines  at  Kimberly.  Paris.  Cologne.  Milan.  Amsterdam.  We  were  there. 

Our  men  bring  back  more  than  just  footage.  Wherever  they  work,  they  look 
for  new  ideas  and  concepts  in  film  making.  They  add  constantly  to  Bay 
State's  range  of  technical  experience  —  and  creative  resources. 

That's  one  reason  why  at  Bay  State  you'll  always  find  a  fresh  approach  — 
a  surprising  stock  of  new  and  exciting  ways  to  make  your  production 
better,  and  better  received. 


"^ 


FILM 

PRODUCTIONS 


fjncorp 


or  a 


When  we  say  we  offer  a  world  of  experi- 
ence, we've  got  the  airline  ticket  stubs  to 
prove  it. 


SPRINGFIELD,  MASS. 

Mam  Offices  and  Studios  at 
35  Springfield  Street.  Agawam 
7343164 
P.O.Box  129 

BOSTON 

80  Boylston  Street  • 
4268904 


a  color  movie 
comp  ete  in  1  week? 


art,Siimclips| 
&producfs ' 
syiic^linHiiKeil 
to  voice,  iiiiisic, 
I  soiiii«l  cf fectsi  I 


Producing 
Filmstrips? 


Color  Film  Corporation  provides  all 
filmstrip  laboratory  services  from 
master  negative  preparation  through 
release  prints. 

Negative  analysis  and  overnight 
answ/er  prints  for  producers  and  in- 
plant  A-V  depts.  that  shoot  own  nega- 
tives. 5251  and  6008  processed  daily; 
negative  splicing;  A  &  B  printing; 
dupe  negative  preparation.  Short  min- 
imum loop. 

All  jobs,  large  and  small,  given 
careful, professional  attention. Service 
requirements  of  out-of-town  clients 
given  special  consideration. 

Established  17  years;  filmstrips  and 
quantity  2x2  slides  only. 

Visitors  always  welcome;  write  for 
price  list. 


COLOR  FILM 
CORPORATION 

500  Halstead  Ave, 

Mamaroneck,  New  York 

(914)  698-6350 

(212)  933-3322 


OS 

a' ^0 

?□? 

OS 

n' In 


ANNUAL   GUIDE   TO   FILM   WRITERS: 


STARBECKER  INCORPORATED: 
Marcia  Mailovv,  Associate  Writer,  Researcher 
Isabell  Fraiik,  Secretary 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motrin  PicTiiit.s:  Soineluidij  C.nofed  (Bethle- 
hem Steel  Co. ) ;  A  State  of  Discovery-New  York 
(John  Bian.sby  Productions/ Humble  Oil  Co.); 
The  SST  Program  (Federal  Aviation  Agencv); 
The  Edgewood  Arsenal  Story  (Dept.  of  Agricul- 
ture-U.  S.  Army);  Another  Name  fur  Nowlu-rc 
( Mod  Production.s ) . 

PETER  J.  STUPKA 
6980   Maple   Street,   N.W.,   Washington,   D.C. 

20012 
Phone:  (202)  RAndolph  3-6427 
Date  of  Organization ;  194.5 

DON  SWEET 

3402— 153rd  Street,  Flushing,  N.Y.,  11354 
Phone:  (212)  463-9095 
Date  of  Organization:  1963 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  PiCTunE.s:  The  Difference  is  in  the 
Reading  (Applied  Concept.s/ Saturday  Evening 
Post);  Good  and  Careful  (Depicto  Films/ U.  S. 
Rubber  Co.);  Plus  Value  (Depicto  Films/ U.  S. 
News  &  World  Report).  Slidefilms;  The  Sale  is 
Made  When  They  See  What  They  Said  They 
Wanted  and  If  You  Ask  Them,  You  Can  Trade 
Them  Up  (Depicto  Films/ Bates  Fabric);  The 
New  Beauti-Blend  Perma-Iron  Sheet  (Depicto 
Films/ [.  P.  Stevens);  House  &  Gardens  Color 
Keys  to  Satisfaction  and  Sales  (Depicto  Films/ 
House  &  Garden  Magazine);  A  Plan  for  Keeping 
in  Shape  (Depicto  Films/the  Pellon  Corp.);  Pre- 
scription  for  Happy  Eyes  and  Pockethooks  (De- 
picto Films/ Frederick  Printing  Co.);  What  Will 
Your  Retirement  Be  Like?  (Depicto  Films/ Mu- 
tual of  N.  Y.);  How  Pantasote  Can  Help  You  In- 
crease Your  Sales  (Roger  Wade  Prods./ the  Pan- 
ta.sote  Co. ) ;  Announcing  the  Spectacular  New 
Touch  &  Sew  (Depicto  Films/ the  Singer  Co.). 
Sales  Phesentations:  Word  Processing  (Char- 
isma Group/IBM);  Untitled  E.xecutive  Sales  Pre- 
sentation (Charisma  Group/ Celanese);  The  Story 
Behind  Consumer  Acceptance  of  Keds  (Depicto 
Films/ U.  S.  Rubber).  Sales  Meetings:  Qualify- 
ing Your  Pros-pect.  Canister  Cleaner  Demonstra- 
tion. Upright  Cleaner  Demonstration,  Drama- 
tizing the  Difference,  How  to  Make  Multiple 
Sales  of  Singer  Products,  Keeping  Your  Hand  in. 
Courtesy  Certificate.  The  Idea  Behind  Telephone 
Collections,  Collection  Phone  Power,  How  to  Sell 
Singer  Stereo  Equipment,  Creative  Salesmanship. 
—Yesterday,  Today,  and  Tomorrow,  Your  Very 
Best   Prospect    (Depicto   Films/ Singer   Co.). 

KENNETH  STUBBS 

1334    Wisconsin   Avenue,   N.W.,   Washington, 
D.C.  20007 

Phone:  (202)  338-4449 

Kenneth  Stubbs,  Writer  and  Artist 

Date  of  Organization:  19.54 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Frci/i/cNci/  Regulation;  The 
Junction  Transistor;  Submarine  Sound  and  Vi- 
bration Measurement;  Self-Noi.<ie  Surveys;  Over- 
side and  Underway  Surveys;  Principles  of  Mine 
Firing  Mechanism  Actuation  (U.  S.  Navy). 


JOHN  TATGE:  CONTINUED 
Jefferson  Place,  N.W.,  Washington,  D.C. 
20036 
Phone:  (202)  FE  8-4294 

Date  of  Organization;   1961 
RECENT     SCRIPTS,     PRODUCERS     AND     SPONSORS 

Motion  Pictihes;  Nuclear  Power  for  New  York 
City  (Lester  .Associates/ Consolidated  Edison); 
Leesburg  Poicer  (Lester  .Associates/ American 
Electric  Power);  Associated  Presents  (P-C  Pro- 
ductions/Associated Transport);  A  Contract  with 
Pipeline  on  Wheels  (P-C  Productions/ Matlack, 
IiR-.);  Welcome  to  Malaysia  (Leo  Seltzer  Associ- 
ates/USIS);  Mountain  Summer  (Creative  Mo- 
tion Pictures).  Slidefilms:  The  Convalescent 
Aids  Program;  The  Big  M  for  '67  (Al  Behar  Ad- 
vertising/Homer Higgs  Associates);  The  GATE 
Dot  Gain  Scale  (Graphic  Arts  Technical  Founda- 
tion); Votir  Town  (Visualscope/ American  Bank- 
ers Association ) . 


* 


JOHN  TATGE 
322  East  34th  St.,  New  York,  N.Y.  10016 
Phone:  (212)  LE  2.3697 
Washington  Office:  Felton  Studio,  1830 


ESKO  TOWNELL 
128  Sharrow  \ale  Road,  P.  O.  Box  273 

Cherry  Hill,  N.J.  08034 
Phone:  (609)  428-3722 

Motion  Pictures:  Minuteman  III  Mark-\2  Re- 
Entry  Syslem;  Earned  Value  —  Cost /Schedule 
Planning  &  Control  Syslem  (Animation  Arts  As- 
sociates. Inc. /General  Electric  Co.);  Land  Coth- 
bat  Support  System:  Apollo  Guidance,  Naviga- 
tion and  Control  System;  Fuel  Control  for  r-.53 
L-13  Engines;  Solid  Vinyl  Siding,  Shutters  &  Rain 
Carrying  Systems  (Bay  State  Film  Productions, 
Inc./RC.'\;  MIT  Instrumentation  Laboratory; 
Chandler-Evans.  Inc.;  Bird  &  Son);  Emplant- 
ment  At  Eleuthera  Ocean  Basin  Communications 
Link;  Emplantments  at  Bermuda-  Deep  Ocean 
Sound  Source  (Calvin  Productions,  Inc. /U.S. 
NaN-v   Underwater   Sound   Laboratory). 

FRAN  TUCKSCHER  AND  ASSOCIATES 

711  — 14th  St..  N.W.  Washington,  D.C. 

20005 
Phone:  (202)  EXecuHve  3-6664 

Date  of  Organization;  1955 

Fran  Tuckscher,  Writer-Director 
Ken  Nathanson,  Editorial  Supervisor- 
Researcher 

HOWARD  TURNER 

57  West  75th   Street,  New  York,  N.Y.   10023 
Phone:  (212)  TRafalager  3-3211 

RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures;  Dealer  identification  film 
(Tom  Thomas,  Inc./ Ford  Motor  Co.);  The 
Loaves  and  the  Fishes  and  Search  for  Survival 
(Equinox  Films,  Inc./Standard  Oil  Co.  (N.[.); 
The  Quiet  Sioi  and  The  Interplanetary  Medium 
(  Lothar  Wolff  Productions,  Inc.  National  Acad- 
em\'  of  Sciences ) . 

DICK  UPTON 

418  S.  Fourth  .^ve.,  Libertyville,  Illinois 
60048 

Phone:  (312)  362-0174 

Date  of  Organization;  1960 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures;  On  Call  (Henry  Ushijima/ 
C;liicago  Police  Dept.);  Infinite  Control  (Pilot 
Productions/ Iowa  Nlfg.  Co.);  Simulated  Acquisi- 
tion M  a  n  a  ge  me  nt  ( Kellock  Productions/ 
U.S..A.F. );  On-The-Joh  Training  (Telecine/ 
U.S..'\.F. ).  Slidefilms;  The  Many  Sides  of  Marty 
Wade  (Vogue/ DuPont);  The  Wise  Steward 
(Henry  Ushijima/ Lutheran  Brotherhood);  Ex- 
panded Metal,  Expanded  Markets  (Niles). 


100 


BUSINESS    SCREEN   ■    1967 


LARGEST  INVENTORY 

of  Lighting  Equipment 
in  MIDWEST,  U.$.A.  and  CANADA 


# 


National   Headquarters   Detroit 


JACK  A. FROST 


COBO  HALL  OFFICE:    1  Washington  Blvd.  MAIN    OFFICE     234    Piqoette       CANADIAN  OFFICE:  —  336  Bering 

Rm.  3143.  WO  2  1255.  Detroit.  Mich  48226       TR  3-8030,  Detroit,  Mich.  48202       BEImont  9  1145.  Toronto.  Canada 


17th    PRODUCTION    REVIEW 


101 


"We  were  talking  about  good  scriptwriters 
and  the  name  Slarbecker  came  up" 


475   FIFTH   AVE    •   NEW  YORK.    N.   Y.    10017   •   212'MU    3-1093 


IN  CANADA 

IT'S  CRAWLEY 

^Experience 

1,821  films  in  27  years 


Quality 


163  national  and 
international  awards 

For  a  "different"  production,  call 
Canada's  international  producer— 

CRAWLEY  FILMS  LIMITED 

19    FAIRMONT    AVENUE 

OTTAWA,    ONTARIO 

CANADA 


TORONTO 


MONTREAL 


GUIDE     TO    WRITERS 

(CONTINUED  FROM  THE  PRECEDING  PACE   100) 

W.   J.   VAN   DE  MARK 
502  Linden  Place  Cranford,  New  Jcrscv  87016 
Phone:  (201  )  276-9649 

Date  of  Organization:  1962 

BENJAMIN   S.   WALKER 
11317    Marcliff    Road,    Rotk\  ille,    Maryland 

20852 
Phone:  (301)  469-8998 

Date  of  Organization:  1963 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictltkes:  The  Battle  of  Roaring  Creek 
and  Grassy  Run  (Mode-Art  Pictures  Bureau  of 
Mines);  Screening,  a  Combatant  Foree  at  Sea 
(Norwood  Studios/ U.S.  Navy);  Guided  Missile 
Launching  System  Mk  7  (U.  S.  N'avy):  Tartar- 
Damage  Assessment  (John  Hopkins  .Applied 
Physics  Lab'U.  S.  Navy);  Loading  Mines 
Aboard  Aircraft  (V.  S.  Navy);  Searching  the 
Crime  Scene  (Norwood  Studios/ F.B.I. );  The 
Raitibow  Optical  Sysiem  (U.  S.  Naval  Research 
Laboratory.)  Slidefilms:  Tools  for  Teaching- 
Title  II  of  the  Elementary  and  Secondary  Edu- 
cation Act  of  196.5  ( Snosvden-.Nett  Productions/ 
Department  of  HEW). 

JOHN   I.  WASHBURN 

261  Rockingstone  Ave.,  Larchmont,  N.Y. 

10538 
Phone:  (914)  TEnnyson  4-8741 

Date  of  OrKanization:  1953 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictibzs:  A  Sumnur's  Work.  The  Radio- 
Astronomy  Explorer  (Hearst  Metrotone  News, 
Inc./N.-'\.S.A.);  Comhustion  Controls  (Anima- 
tic  Productions/ Bell  Telephone  System);  Tips 
from  Special  Forces.  Staff  Film  Reports  (V.  S. 
Army);  100  Million  Dollars  A  Day!  (M.P.O.,  Inc./ 
Federal  Home  Loan  Banks ) ;  OS/  Mission  World 
Wide,  Systems  Data  Management  (MPO,  Inc./ 
US-AF);  Teaching  for  Tomorrow.  A  Moment  in 
Historu.  Protect  Relati.  Ariel  II.  The  OSO,  Echo 
A-12  Explorer  X  (M.P.O..  Inc.  N.A.S.A.);  CBS 
Sports  Spectacular  (CBS-T\'/MPO,  Inc.).  Eight 
T\'  Documentaries  for  The  World  Through 
Stamps  (Bob  Trout  &  Craven  Films.  Inc.  1. 

HUGH  GORMAN  WHITTINGTON 

1216  Connecticut   .\venue  N.W.,   Washington 

D.C.  20036 
Phones:    (202)    FEderal   8-6198;  EMerson 

2-7326 

Date  of  Organization:  1962 

Hugh  \\"hittingt<)n.  Scripts  &  Production  Work 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictibes:  The  Price  of  Survival  (U.  S. 
Public  Health  Service);  Policeman  (Irving  Rusi- 
now/  EBF ) ;  Higher,  Easier  and  Farther 
(N.A.S.A.);  Your  First  80  Days  and  Landing 
At  Red  Beach  One  ( U.  S.  .Marine  Corps ) ;  Mark 
of  Quality  (U.  S.  Dept.  of  .Agriculture);  Chal- 
lenge of  Space  (Exhibit  Filmclips   (N.-\SA). 

GEORGE  E.  WOLF 

18  West  45lh  St.,  New  York,  N.Y.  10036 
Phone:  (212)  YU  6-5707     (516)  HU  2-9173 

Date  of  Organization:  1948 

Ceorge  E.  \\'olf,  Writer-Director 
RECENT  SCRIPTS,  PRODUCERS  AND  SPONSORS 
Motion  Pictures:  Chemical  Detector  Kit^  Basic 
Rifle  Markwrnnship  Course;  Aircraft  Loading; 
Military  Pipelinis  (  U.  S.  .\rmy);  Systems  Man- 
agement; Sea  Survival  Series  ( U.  S.  .Air  Force); 
Dial  Me  An  Accident  (.MPO  Productions);  Ter- 
rier; The  Julie  System  (Audio  Productions). 


102 


BUSINESS    SCREEN    •    1967 


Don't  Let  Your  Scriptwriter  Get  Anmin! 

bv  Lowrv  C.oe,  t:oe-Pea«-o«-k,   Inc. 


Some  Notes  on  the  Pursuit  of  Excellence 


li\    Don   Frifii-UI 


tti^REAT    SCRIPT,    Charlie. 

^  Breezed  right  through  The 
Committee.  Don't  sec  how  you  do 
it  —  take  all  that  teehnicai  mish- 
mash, grind  it  up.  eondcnsc  it.  and 
give  us  back  filet  mignon.  Boy, 
whenever  we  have  another  film  to 
make,  we'll  sure  know  who  to  call 
for  the  script." 

A  warm  handshake.  And  out 
the  door  goes  the  scriptwriter.  He 
has  done  his  job.  He  has  satisfied 
the  sponsor.  As  far  as  he  is  con- 
cerned, the  project  is  all  over. 

But  it's  not  all  over  for  the 
sponsor.  Nor  for  the  producer.  It's 
just  beginning.  Now  comes  the  task 
of  translating  the  writer's  ideas  to 
film. 

No  matter  how  much  detail  the 
writer  has  put  on  the  left  hand  side 
...  no  matter  how  conscientiously 
he  has  researched  his  subject  and 
planned  his  shots  ...  no  matter 
how  creatively  he  has  structured 
his  script  .  .  .  there  is  often  a  giant 
gap  between  the  approved  script 
and  the  completed  film.  A  gap  of 
understanding  ...  of  interpreta- 
tion ...  of  intent  .  .  .  and  of  the 
simple  mechanical  limitations  of 
the  film  technique. 

Who  fills  this  gap'.'  The  produc- 
er, the  director,  the  editor,  even 
the  sponsor  .  .  .  sure.  But  no  one 
can  better  explain  what  the  writer 
had  in  mind  than  the  writer  him- 
self. 

Where  is  he  at  this  time?  Who 
knows?  His  fee  has  been  paid.  He 
is  off  on  another  assignment,  on 
another  subject,  for  another  cus- 
tomer. Physically  and  psycholog- 
ically, he's  gotten  away. 

This  is  not  the  way  it  should  be. 
1  say  this  as  a  scriptwriter.  The 
scriptwriter's  first  responsibility  is 
to  prepare  an  acceptable  script,  of 
course.  But  then  he  simply  cannot 
be  allowed  to  escape.  He  should 
be  available  to  fill  that  inevitable 
gap  between  approved  script  and 
completed  film,  to  provide  to  the 
project  what  I  choose  to  call  "cre- 
ative continuity". 

He  should  first  sit  in  on  the  pre- 
production  conference.  This  gives 
him  the  opportunity  to  convey  in 
person  what  he  has  attempted  to 
convey  on  paper.  He  can  fill  in 
between  the  lines  .  .  .  let  the  di- 
rector know  exactly  what  he  is 
trying  to  accomplish  with  the  film 
.  .  .  discuss  possible  production 
problems  he  will  meet  on  location 
.  .  .  acquaint  him  with  various  cus- 
tomer personalities  he  will  be 
working  with   .   .   .   and   generally 


provide  the  kind  of  first-hand  in- 
formation the  producer  and  direc- 
tor can  get  nowhere  else,  not  even 
from  the  sponsor. 

OK,  then.  The  film  is  shot.  En- 
ter the  writer  again.  In  some  in- 
stances conditions  on  location  may 
have  dictated  wholesale  changes 
in  the  script.  The  writer  should 
screen  all  the  footage  and  prepare 
a  narration  and  cutter's  script  ac- 
cordingly. Only  he  can  make  sure 
the  new  material  is  molded  effec- 
tively into  the  kind  of  film  he 
knows  the  sponsor  wants. 

Even  assuming  everything  went 
beautifully  during  production,  the 
writer  should  be  on  hand  to  con- 
sult with  the  editor.  Then  he  should 
review  the  rough  cut.  Here  is 
where  he  can  see  for  the  first  time 
if  the  film  really  does  come  off  as 
he'd  hoped.  Often  at  this  stage 
he  will  be  delighted  with  the  re- 
sults. But  more  often,  he  will  see 
certain  sequences  that  simply  miss 
the  mark.  Maybe  a  transition  he 
called  for  didn't  work  out,  or  a 
sequence  just  doesn't  play  as  orig- 
inally written.  A  few  word  changes 
here,  a  little  juggling  around  there 
—  that's  usually  all  it  takes  to 
shape  things  up.  And  the  com- 
pleted film  uill  certainly  be  the 
better  for  it. 

There's  certainly  nothing  new  in 
the  idea  of  keeping  the  scriptwriter 
in  the  act  through  production.  We 
work  that  way  with  most  of  our 
clients.  But  there  are  still  an  amaz- 
ing number  of  film  buyers  who 
believe  that  approval  and  payment 
for  the  script  rules  out  further  par- 
ticipation by  the  writer.  They  hesi- 
tate to  "impose  "  on  him  after  "his 
part  of  the  job  is  finished." 

The  point  is  —  his  job  isn't  fin- 
ished with  script  approval.  Or  it 
shouUln'i  be!  He  sliouUI  attend  the 

(CONTINL'ID     ON      PAGE      218) 


■f  N  AN  iDtAL  World,  which  we 
-'■  probably  won't  have  for  from 
four  to  seven  years,  the  filmwriter 
will  consult  his  muse,  consign  the 
resulting  inspiration  to  paper,  and 
wait  until  the  director  and  his  min- 
ions transform  the  vision  to  a 
wondrous  interplay  of  light  and 
sound,  of  hue  and  shadow.  We  call 
this  jUm. 

Even  today,  when  the  world  is 
a  bit  short  of  the  ideal  state,  the 
filmwriter  is  often  likened  to  an 
architect  or  even  to  a  pilot  of  a 
plane,  give  or  take  a  few  other 
folks  in  the  cockpit,  each  with  a 
hunk  of  the  wheel.  In  a  regular 
commercial  airline,  the  big  boss  is 
safely  away  in  an  office  some- 
where, trusting  in  his  pilots.  But 
on  a  film  assignment,  the  big  boss 
may  be  anywhere  —  changing  a 
wing  in  midflight.  adjusting  a 
course,  or  even  shifting  from  a 
707  to  a  727.  In  film,  most  things 
are  possible  —  and  the  mere  pos- 
sibility is  the  harbinger  of  prob- 

I  ability. 

{       The  filmwriter,  all  by  himself  in 
the  cloistered  fluorescence  of  desk 

j  and  navel,  types  out  a  script  with 
somewhat  more  noise  but  less  ccr- 

I  tainty  than  the  doctor  jotting  down 

!  a  prescription: 

j      VISUAL 

]       The  harpoon  streaks  toward  the 
whale,  its  motion  sure  and 
relentless,  as  seen  from  the 
whale's  point  of  view  .  .  . 

.\rDio 

(There  is  no  audio  for  this 
sequence  because  it  is.  in 
the  jargon  of  film,  priniarilx 
\isual  .  .  . 

How  to  take  this  shot,  of  course, 
is  the  job  of  the  director.  The  di- 
rector, looking  for  an  easier  shot, 
says   to   himself   that    filmwisc    it 


.\n    Open  Forum  "  for  the  Film  W  riter 

'T'hi;  Editors  of  this  .Annual  Production  Review  recognize 
*■  and  honor  the  most  basic  creative  contributions  made  by 
those  experienced  film  writers,  both  free-lance  and  within  our 
studios,  for  their  work  is  the  very  essence  of  the  whole  produc- 
tion process,  from  conference  and  research  into  outline  and 
script.  And  it  continues  until  the  final  scenes  are  "on-screen" 
and  the  picture  is  at  work  in  the  field. 

We  are  privileged  to  list  many  of  these  writers  in  earlier  pages 
and  they  share  display  advertising  space.  Now,  with  their  help, 
we  begin  these  "open  forum"  columns  where  writers  may  freely 
express  opinion  and  make  constructive  suggestions  which  may 
hopefully  expand  the  sponsor's  viewpoint  and  help  get  results. 


doesn't  click  with  him  —  better  to 
get  that  whale  being  harpi>oned 
from  the  deck  of  the  whaling  ship. 
Less  wear  and  tear  on  crew, 
steadier  camera  platform;  besides, 
subjective  camera  is  old  hat. 

Later  on.  of  course,  the  editor 
will  intercut  the  shot  with  Gregory 
Peck  saying  farewell  to  Susan 
Hayward  and  going  out  to  fight 
the  enemies  of  Israel.  That,  we  all 
know,  is  the  peculiar  genius  of  the 
film  art.  where  everyone  can  write 
the  film  in  his  own  way,  one  man 
with  a  scissors,  the  other  with  a 
contrast  filter,  and  some  with  tears 
in  their  eyes. 

The  writer,  griping  to  his 
cronies,  talks  about  the  great  vis- 
ual that  was  lost.  "Film  is  primarily 
visual,  you  know,"  he  explains  — 
but  harken  how  he  uses  audio  to 
paint  the  picture. 

The  truth,  as  most  of  us  writers 
come  to  know  in  good  lime,  after 
a  certain  amount  of  fighting  and 
buffeting,  is  that  film  is  primarily 
idea.  This  is  neither  audio  nor 
visual  in  the  strict  sense  of  the 
word:  it  is  both,  of  course,  but  far 
more.  Film  is  a  medium  —  it  is 
not  an  end  in  itself.  Just  as  we 
board  a  plane  to  take  us  from 
point  A  to  point  B.  we  see  a  film 
for  much  the  same  reason.  Where 
are  you  taking  me?,  is  our  un- 
voiced but  omnipresent  question 
when  we  take  the  time  to  see  a 
film. 

It  goes  without  saying  that  the 
writer's  principal  problem  is  put- 
ling  ideas  into  film  terms,  whether 
this  involves  sound  or  no  sound, 
music  or  no  music,  but  never  — 
it  seems  —  visual  or  no  visual. 
There  always  has  to  be  something 
before  our  eyes  on  film,  whether 
we  like  it  or  not.  Conceivably, 
could  we  have  the  screen  blank 
for  a  moment  or  e\en  for  a  min- 
ute'' No.  the  unwritten  rule  has  it. 
for  film  is  visual,  even  if  the  au- 
dience blinks  or  yawns 

We  film  people,  like  anyone 
else,  love  our  own  folklore.  We 
cherish  it  through  the  ages  and 
fi'.'ht  those  who  dare  to  challenge 
our  nice  little  orthodoxies.  Besides, 
our  clients  are  notoriously  con- 
servative, it  sometimes  appears; 
even  when  they  came  out  real 
swingin".  the  very  vticabulary  sug- 
gests that  they're  six  months  or  six 
years  behind  the  times.  Industrial 
and  government  clients  are  notor- 
ious for  seeking  new  ideas,  but  not 
too  new.  and  of  course,  no  one, 

(rONTINlFD     ON      PAGE      207) 


17th  PKonit HON  Ki  vii':>\ 


103 


On  Limiting  Your  Writer's  Creativity 


by   Paul   Jensen 


THEY  ARE  AVAILABLE  THROUGH 


Plastican  Corp. 
Box  157 
Butler,  N.J. 


PLASTICAN  Slide  Frames 


Provides   orderly  filing   of   slides 
•   Twenty  slides  viewed  at  a  glance 
•    Fits  standard   ring   binders 
•    Holds  slides  snugly 

•   Slides  slip  in  and  out  easily 
Flexible  yet  durable 

Plastican     Corp. 

Box    157 
Butler,   N.  J. 


I 


THEY  ARE  AVAILABLE  THROUGH 


M  NO  WRITER,  you  Under- 
stand, but  .  .  ."  With  that. 
Mr.  Client  begins  his  outline  of 
the  film  as  he  sees  it. 

Struggling  to  resist  the  tempta- 
tion to  point  out  that  his  admission 
was  entirely  unnecessary.  I  pretend 
to  take  notes  which  will  record, 
verbatim,  his  infinite  wisdom. 

"Why  don't  we  open  with  a  long 
shot  of  the  plant?  Maybe  an  aerial 
view,"  continues  Mr.  C. 

Huh,  that'll  really  grab  "em  at 
Columbus!  I  can  see  the  chances 
for  an  award  go  glimmering  unless 
I  can  make  Mr.  C  understand  the 
importance  of  the  many  subtleties 
involved  in  effective  communica- 
tion today. 

"We  could  call  it  The  American 
Producis  Co.  Story."  he  is  saying. 

Now,  wouldn't  that  look  great 
in  my  Business  Screen  listing! 
Maybe  I  can  switch  him  around  to 
The  Beggar  on  Horseback.  Nobody 
has  bought  that  title  yet,  but  .  .  . 

"One  of  the  high  points  can  be 
a  demonstration,  say  in  slow  mo- 
tion, of  what  happens  when  we 
give  it  the  impact  test,"  says  Mr. 
C.  "We've  had  a  lot  of  requests 
from  the  field.  " 

What  do  they  know  about  mak- 
ing films?  It's  obvious  that  Mr.  C 
doesn't  appreciate  that  the  writer's 
first  responsibility  is  to  communi- 
cate with  his  audience. 

"1  saw  a  technique  on  televi- 
sion you  might  want  to  use." 

If  only  clients  could  see  the 
dangers  inherent  in  limiting  the 
creativity  of  the  writer  with  their 
own  preconceived  notions.  There 
must  be  some  way  I  can  convince 
him  that  the  idea  I  had  in  the  cab 
on  the  way  over  .  .  . 

"And  then."  Mr.  C  continues. 
"I  think  we  have  to  actually  show 
them  how  to  sell  it.  I'll  leave  the 
exact  words  up  to  you,  but  the 
technique  I've  found  effective  is 
to  .  .  ." 

What  does  he  know  about  his 


problems,  anyway?  Let's  see  .  .  . 
maybe  I  can  sell  him  an  allegori- 
cal approach.  We  could  open  up 
with  an  extreme  close-up  of  a  hu- 
man   embryo,    as    the    voice    of 

the  .  .  .  • 

*  »  * 

A  PERFECT  FILM 

...  a  hope  expressed 
by  Benjamin  S.  Walker 

WHEN  A  FILM  has  a  great  script, 
superb  photography  and  di- 
rection, and  is  imaginatively  edited, 
it  has  a  chance  to  become  a  per- 
fect film.  I  say  "chance  to  be- 
come" because  I  have  a  limited 
meaning  for  "perfect."  I  would 
call  a  film  perfect  if  it  had  THE 
ANSWER  for  a  problem  and,  fur- 
ther, if  the  answer  had  such  a 
widespread  and  total  effect  on 
viewers  that  it  permanently  influ- 
enced their  thinking,  resulting  in 
action. 

A  perfect  film  could  change  the 
course  of  history.  Imagine  the  ef- 
fect of  The  Auschwitz  Story  shown 
to  an  entire  world  audience  in 
September  1941. 

We  have  plenty  of  problems  — 
hunger,  war,  greed,  and  the  rights 
of  man  —  and  plenty  of  films 
about  these  problems.  But  how 
many  perfect  or  near-perfect  films 
do  we  have?  How  many  films  that 
nail  a  problem  firmly  to  a  wall  in 
the  glare  of  a  global  spotlight  that 
illuminates  not  only  the  problem 
but  also  THE  ANSWER  written 
and  shown  so  clearly  and  dra- 
matically that  people  are  changed 
after  seeing  it? 

I've  never  written  a  perfect  film. 

But  I  hope  to  one  day.  • 

*  *  * 

Background  on  the  Writers 

ir  Biographical  data  on  writers 
who  contributed  to  these  pages 
appears  in  the  Production  Review 
Writer  Listings,  which  we  publish 
twice  each  year.  See  page  93.     • 


The  BIG  new  SOUND 

. . .  /n  San  Francisco 
comes  from 

MARVIN  BECKER  FILMS 


EX  2-1655     a/c  415 


915  HOWARD 


104 


BUSINESS    SCREEN   •    1967 


We've  come  up  with  a  lighter  cake, 
and  weVe  not  even  in  the  business. 


•^^ 


•  • 


oEsie 


INC 


DESIGNERS  &  ^^^^^^^^ 

MEW   YORK 


T"A,rE 


SOUND 


ff^AMAW 


'^OunDmajj 


SOUNDMAN 


«TT» 


MCSR 


INC 


Somehow  we  seem  to  have  spent 
eleven  years  getting  around  to  our 
tenth  anniversary. 

The  fact  is,  we  weren't  expecting  it  so 
soon,  and  it  almost  slipped  by. 

A  decade  of  film-making  is  not  in  itself 
particularly  noteworthy  ...  we  share  this 
minor  distinction  with  many  other  pro- 
duction companies. 

During  these  years,  however,  our  films 
have  achieved  an  uncommon  degree  of 
success  for  our  clients.  And  largely  be- 
cause of  a  few  simple,  basic— perhaps 
noteworthy— ideas  about  film-making. 

We've  had  no  reason  to  change  them 
since  we  founded  the  company. 

"The  medium  is  the  message,"  says 
Marshall  IVIcLuhan.  He's  right  —  to  a 
point.  But  when  you're  designing  films 


for  the  special  audiences  of  business  and 
industry,  the  message  should  transcend 
the  medium. 

We  believe  that  you  can  be  imaginative 
without  being  carried  away  .  .  .  straight- 
forward, without  being  dull  .  .  .  exciting, 
without  being  psychedelic. 

It's  easy  to  put  "motion"  into  pictures. 
It's  a  little  harder  to  put  meaning  into  them. 

If  your  need  is  to  inform,  persuade  or 
educate  ...  if  you  are  as  unimpressed 
as  we  are  with  the  mystique  that  cur- 
rently seems  to  surround  the  film  medium 
. .  .  we'd  like  to  talk  with  you. 

The  lighters?  They  have  been  in  de- 
mand ever  since  we  originally  designed 
them  for  our  friends  some  years  ago.  If 
you  write  to  us,  we'll  be  happy  to  tell  you 
how  to  get  one. 


/ 


pBOOUCf 


Q 


O 


Te^. 


% 


/ 


TELIC.  INC., 

FILM  CENTER   •   630  NINTH  AVENUE 
NEW  YORK.  N.Y.  10036 
PHONE  (212)  582-3480 


Pulling  Your  Salesmen   Together... 


1  WRITER  JOHN  TATGE  SAVS: 

Put  Another  Sandbag  on  the  Levee.  Irving  .  .  .  or 
How  I  Setred  Lace  ,\round  .Vfy  Teen-Age  Valentine 


Pulling  your  salesmen  together  for  a  meeting?  Hold 
their  attention  with  proven  ideas  and  effective  visuals. 
Call  and  ask  us  what  we  have  done  for  other  people. 


PINNN  PRODUCTIONS 

40  E.  Erie  St.,  Chicago,  III.  6061 1 ,  Ph.  787-8432 


1~|0N'T  Forget  those  prognos- 
-'-'  ticators  of  the  "Soaring  60's". 
Few  would  question  that  their 
ministrations  brought  forth  in 
sparkling  reality  those  wild  dreams 
of  the  50 's.  Of  course,  many  of  us 
compare  their  achievement  with 
predicting  hot  weather  in  August. 
This  is  America,  you  know. 

But  now,  we  have  to  fend  off 
those  soothsayers,  peering  into  the 
Seventies.  Some  of  them  even  ven- 
ture a  tentative  peek  into  the  last 
third  of  the  century. 

But  Decade-Bound  or  Century 
Unlimited,  even  money  says  you 
can't  struggle  beyond  the  second 
paragraph  without  being  hit  from 
behind  by  that  sturdy  spear-car- 
rier: ■'POPULATION". 

Out  of  the  dark  statistics  that 
evoke  visions  of  impending  doom 
and/or  brave  optimism  (depend- 
ing on  whether  you  want  lots  of 
neighbors  or  lots  of  challenges) 
one  fact  rises  like  bread:  By  1970. 
half  the  population  of  the  United 
States  will  be  under  25  years  of 
age. 

When  this  amenclave  of  swamis 
was  heralding  the  Soaring  60's. 
half  the  population  was  under  30. 
Or  about  to  be.  No  need  to  rehash 
the  grim  results  of  that  happy 
crystal-gaze.  For  better  or  worse, 
the  thundering  onrush  of  gallop- 
ing juvenalia  stampeded  all  under 
a  backwash  of  Bubbly  Pop: 
Twitching  Op:  Mini-Mouse  Eye- 
poppers:  Funky  Guitars:  Ricky- 
Tick  S(w)ingers"  and  occasional 
(you  have  to  be  there)  tempting 
titillators  with  their  tops  off.  (Not 
everyone  can  expect  to  outlive  the 
Pepsi  Generation;  except  those 
who  drink  Diet  Pepsi.) 

The  point  is  that  ".  .  .  we  have 


just  begun.  .  .  ."'  In  this  land  of 
plenty,  the  nation's  birthright  is 
more,  not  less.  On  behalf  of  per- 
petuating prosperity,  the  producer 
of  ordinary  business  potboilers 
should  take  note: 

"If  this  shambles  is  what  the 
Soaring  60's  hath  wrought,  what 
sensibilities  will  be  served  in  the 
70's?"  he   asks,   rhetorically. 

Color  TV  will  change  the 
colors  the  eye  wants  to  see.  And 
exciting  camera  work  will  be 
aimed  at  holding  the  restless  eyes 
of  —  you  guessed  it  —  "The 
Young".  And  in  so  doing,  ren- 
dered a  sophisticated  point  of 
view  even  more  refined.  Inevitably. 
"The  Young"  will  reach  for  their 
trusty  $20-can't-miss-electric-eye 
Super  8's  and  start  grinding  out 
their  own  shows. 

Meanwhile,  those  of  us  that 
strut  and  pose  in  the  twilight  zone 
between  imaginative  creativity  and 
brazen  hard-sell  will  require  some 
socko  fodder  —  lest  someone 
spring  the  lights  and  depart  the 
scene.  We  should  command  a  cer- 
tain respect  —  at  least  for  age,  if 
not  imagination. 

The  intention  is  not  to  pour  hot 
soup  on  what  already  may  be  to- 
day's cold  pot  roast.  But  do  take 
note:  Our  own  All-American  Ver- 
sion of  the  Red  Guards  will  push 
form  (content  vanished  long  ago) 
further  and  harder.  And  as  a  re- 
sult, today's  most  sincere  effort 
may  go  to  pasture  in  the  film  col- 
lection of  the  local  library  as  a 
stunning  example  of  high  camp  in 
the  Soaring  60's. 

Unless,  of  course,  that  old  death 
wish,  fame,  gets  you  where  your 
wallet  is.  • 


we  quote: 


a 


. .  so  when  my  client  said 
he  liked  the  latest  film  I 
had  produced  for  him  I  failed  to  understand 
why  he  had  changed  to  another  producer . . . 
then  he  told  me  that  their  titles  were  much 
better  than  mine . . .  they  had  been  made  by 
Knight  Studio,  Chicago.  Now  I  get  my  titles 
there...!  have  my  client 
back . . .  and  we're  all  happy.  /  / 

Knight  Studio 

159  E.  Chicago  Avenue,  Chicago  11,  Illinois 


106 


BUSINESS   SCREEN   ■    1967 


These  Fundamentals  Can  Help  Get  Results 


by    Kay   T.    Sperry 


Whatever  Happened  to  the  "Roaring  Road"? 

by   Byron   Morgan,   Byron   Morgan   Associates 


THE  Film  Writer  is  at  his  best 
when  he  is  paid  and  honestly 
informed.  All  too  many  potential 
writers  never  find  themselves  until 
they  have  a  firm  assignment  for  a 
given  sponsor,  for  a  given  audi- 
ence —  with  a  given  purpose  in 
mind.  After  years  of  free-lancing. 
The  Jam  Handy  Organization 
proved  that  fact  to  me. 

Since  that  time,  1  have  written 
for  my  own  organization,  in-plant 
film  producers,  industrial  film  pro- 
ducers and  the  City  of  San  Diego 
—  in  addition  to  Copley  Produc- 
tions whom  I  have  been  fortunate 
to  serve  for  nearly  eight  years  on 
assorted  film  assignments. 

Each  film  has  an  established 
goal,  audience,  and  purpose  — 
yet,  the  same  film  has  technical  ad- 
visors, a  director,  cameraman,  edi- 
tor, and  a  host  of  assorted  talents 
including  the  narrator  and/or 
actors.  The  film  writer  is  at  his 
best  when  he  knows  all  these  per- 
sonalities intimately  by  knowing 
their  previous  work.  He  must  also 
know  the  budget,  schedule,  and 
how  the  film  will  be  used. 

The  .\ssigiiment  Begins  It  .  .  . 
The  writer  begins  with  an  as- 
signment. He  knows  there  is  no 
such  thing  as  a  technical  film  — 
only  films  about  technical  subjects. 
If  the  film  cannot  be  remembered 
by  the  least  educated  eye  in  the 
audience,  and  understood  by  the 
least  educated  mind  in  the  audi- 
ence, the  writer  has  failed  miser- 
ably. He  must  put  himself  in  the 
position  of  the  lowest  mentality  of 
the  audience  level. 

The  writer  must  also  draw  the 
ultimate  from  his  technical  ad- 
visors. He  must  ask  dumb  ques- 
tions that  can  only  be  explained  in 
simple  "kitchen"  English.  When 
necessary,  he  should  make  rough 
sketches  to  insure  that  both  he  and 
the  advisor  are  speaking  the  same 
language. 

Now  come  the  budget  and 
schedule  —  and  how  to  accom- 
plish the  given  chore  for  the  al- 
loted  buck,  and  get  it  out  on  time. 
If  ever  a  writer's  fee  is  earned,  it  is 
at  this  vital  moment  as  he  puts  his 
desires  on  paper.  If  he  gets  car- 
ried away  with  visual  effects,  the 
producer  can  be  wiped  out.  If  he 
lets  the  voice  tell  all,  the  message 
will  be  forgotten.  If  he  expects  an 
animator  to  save  it  for  him  in  two 
weeks,  hc"d  better  find  a  pretty 
good  investment  plan. 

Should  the  assignment  be  a  tele- 
vision commercial,  he  had  best  be 


acquainted     with     the     prevailing  1 
rates  of  Guild  performers  and  be 
ready   to  devote  time   for   proper 
casting  suggestions.   In  larger  or- 
ganizations,   a    simple    cast    sheet 
will  often  provide  guide  lines,  but 
when  the  writer  acts  as  director, 
casting  becomes  a  chore  that  must 
be    allotted    for    by    director    and 
producer  —  and  both  should  know 
the  client's  needs  and  wants. 
Communicate    With    the   Crew 
.About  the  crew  —  a  crew  that 
doesn't  understand  can  make  even 
a  good  show  look  and  sound  bad 

—  and  let's  face  it,  without  the 
crew,  the  best  script  remains 
pieces  of  paper  (and  paper  sells 
for  S5.00  a  ream).  The  writer 
must  communicate  with  the  crew 

—  especially  the  cameraman  and 
editor.  They  should  both  have  the 
same  interpretation  of  the  script. 

.Although  I  have  been  blessed 
with  the  advantage  of  working  with 
people  1  know  for  the  last  several 
years  —  1  still  find  the  storyboard 
the  best  means  of  communication. 
This  is  not  professional  illustra- 
tion, but  rather  a  means  of  proving 
continuity  and  giving  rise  to  any 
questions  of  the  writer,  the  camera- 
man and  editor.  It  is  also  an  in- 
valuable aid  in  pinning  down  nec- 
essary props,  changes  of  costume, 
screen  direction  and  countless 
other  problems  that  have  a  way  of 
creeping  up  during  production  on 
a  tight  schedule.  If  a  crew  under- 
stands my  thumbnail  sketches,  I 
can  be  assured  of  the  kind  of  film 
I  want,  and  that  1  believe  the 
sponsor  wants. 
\\'ho's  the  Narrator  .  .  .  .\ctors? 
A  writer  is  also  at  his  best  when 
he  knows  in  advance  who  his  nar- 
rator or  actors  are  going  to  be  — 
when  he  knows  their  pacing,  their 
personalities,  and  the  foibles  that 
hang  them  up.  You  certainly  can't 
write  the  same  words  for  John 
Williams  that  you  would  write  for 
Rex  .Allen  —  nor  the  narration  for 
Buddy  Ebsen  that  you  would  write 
for  John  Glenn,  Jr.  When  in 
doubt,  pray  for  a  Michael  Rye  or 
Larry  Thor  to  give  the  narration  a 
smooth  ride  with  complete  under- 
standing. 

Finally,  a  writer  is  at  his  best 
when  he  writes  and  when  he  writes 
about  a  diversity  of  subjects  so  he 
doesn't  get  stagnant.  He  writes 
best  when  he  pleases  his  custom- 
ers, his  audiences,  and  brings  the 
show  in  under  budget.  He  can  only 
write  at  his  best  when  he  believes 
in  the  story  that  must  be  told!     • 


IT  Doesn't  Roar  Any  More,  it 
just  lays  there  —  cold  concrete, 
poured  by  a  machine  on  a  low  bW 
contract.  It  doesn't  "offer  a  chal- 
lenge "  or  become  "tortured".  It's 
hardly  ever  "Winding",  and  you 
can  search  all  day  and  never  find 
a  "Hairpin  Turn". 

It  is  gray,  and  straight,  and  flat, 
and  the  best  way  to  die  on  it  is  to 
go  to  sleep.  It  leaves  me  cold. 

"Excuse  My  Dust ".  Now.  there 
is  something  which  conjurs  up 
images.  Here  is  something  to  con- 
quer. This  offers  resistance;  it's 
formidable.  Even  the  polite  devil 
who  runs  me  down  and  then 
shouts.  "Excuse  my  dust!",  adds 
to  the  thrill  of  just  being  there. 

I  can  take  him  on,  get  even  with 
him,  and  pass  him. 

Roaring  Road.  Excuse  My  Dust. 
were  film  titles  from  the  first  auto- 
mobile racing  pictures.  Famous- 
Players-Lasky  produced  them. 
They  starred  Wallace  Reid.  James 
Cruze  directed  them.  My  father 
wrote  them  from  his  Satlrimy 
Evening  Post  stories. 

These  films  were  entertainment, 
but,  they  were  also  documentary. 
They  documented  our  love  affair 
with  the  automobile. 

This  auto-love-affair  was  an  in- 
heritance with  me  —  along  with 
the  affairs  with  motion  picture 
making  and  airplanes. 

There  were  others  in  the  auto 
series  by  Byron  Morgan  Sr.: 
U'lial's  Your  Hurry?  directed  by 
Sam  Wood:  Sporting  Youth  and 
California  Straight  Ahead  with 
Reg.  Denny,  The  Lucky  Devil 
Richard  Dix.  They  entertained, 
yes,  but  they  sold  cars  too. 

Henry  Ford  Sr.  told  Arthur 
Brisbane  after  they  both  had  seen 
a  Ford-like  car  win  in  the  Byron 
Morgan  film.  Across  The  Con- 
tinent. "Arthur,  I  could  send  my 
salesmen  down  the  aisle  of  the 
theater  with  order  blanks." 

There  was  a  joy,  a  zest  in  life 
and  in  film  making  which  came 
through  those  silent  days. 

I  remember  my  father's  incom- 
parable comedy.  Rookies  with 
Karl  Dane  and  George  K.  Arthur: 
Fair  Co-ed  with  Marion  Davies: 
Air  Mail  with  Billie  Dove  and 
Warner  Baxter.  This  was  the  first 
flying  picture. 

There  were  pictures  with  Laurel 
and  Hardy,  Wheeler  and  Woolsey, 
Jack  Benny,  and  then  always  back 
to  flying  and  auto  racing. 

Of  these;  the  first  picture  on 
Naval  Aviation,  Flying  Fleet  writ- 


ten with  Spig  Wead;  The  Lmsi 
Flighi-RichiTii  Barthlemess;  Speed- 
way: Hell  In  The  Heavens;  Wings 
For  Tlie  Eagle  with  Ann  Sheridan 
and  Dennis  Morgan;  Gallant  Jour- 
ney with  Glenn  Ford  and  Janet 
Blair,  directed  by  William  Well- 
man. 

These  films,  the  silent  ones, 
told  an  uncluttered  story  and  the 
form  was  strong,  simple,  and  di- 
rect. You  understood  where  the 
conflict  lay  and  you  didn't  have  a 
great  problem  deciding  upon  the 
"rooting  interest". 

The  films  of  this  time  were  a 
dramatic  form  in  themselves.  They 
evolved  from  the  short  story  and 
the  unity  imposed  by  the  film  and 
by  the  camera. 

They  said  something  about  us 
and  the  American  dream;  just  as 
our  motion  pictures  today  show 
us  and  reveal  us  to  ourselves.  We 
can  do  a  great  deal  more  today 
with  our  films.  We  dare  more, 
and.  probably  we  know  more  about 
ourselves.  We  are  complicated  and 
we  know  it. 

Our  films  often  reflect  this  — 
they  are  complicated,  involved, 
and  we  take  great  pride  in  the  fact 
that  their  form  is  not  simple.  The 
Aristotellian  Unities  have  long 
since  dissolved  —  even  in  our 
theater. 

Our  form  is  often  formless;  our 
themes  are  antithematic:  our 
images  are  kaleidoscopic  —  beau- 
tiful but  scattered.  Our  intellect 
hungers  after  order  and  we  make 
our  own. 

The  documentary  film  maker 
has  survived  this  revolution  of  the 
senses  and  the  sensible.  He  was 
washed  by  cleaner  winds  and 
clearer  water.  He  knew  the  in- 
nate form  that  his  films  must  take. 
This  grew  from  within  him,  from 
his  appreciation  of  the  mirror  he 
had  to  hold  up  to  nature. 

The  impact  of  the  documentary 
film  maker  upon  the  motion  pic- 
ture as  drama,  upon  it  as  a  com- 
mercial sales  vehicle,  upon  it  as  a 
teaching  device,  is  beginning  to  be 
evident. 

Perhaps  from  this  thesis,  anti- 
thesis, synthesis  prixess  a  recog- 
nizable dramatic  motion  picture 
form  will  evolve.  It  may  be  all 
ready  evident  to  some. 

1  think  it  will  be  exciting,  mov- 
ing, raw  at  times,  tender  and  in- 
teMigent,  The  audience  will  be  in- 
volved —  they  will  care. 

This  will  be  our  "Roaring 
Koad  " — stav  awake  for  the  ride!  • 


17lh    I'RODLCIION    Rh\Il.\\ 


107 


Quality  •  •  • 

TIME  AFTER  TIME. 


IN  TIME 


at 


Wtetoi 


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The  Film  Writer  Is  At  His  Best . . .  When 

by   Harry   Preston 


We  provide  more  news  and  features  exclusively  devoted  to  audiovisual 
media  and  techniques  than  any  other  business  pubMcation.  That's  why  busi- 
ness and  industrial  users  of  film/tape  and  related  tools  turn  to  the  bigger, 
better  pages  of  a  most  complete  and  dependable  source;  Business  Screen. 


WHLN  Is  The  Film  Writer  at 
his  best?  Some  of  our  older 
and  more  eynical  members  of  the 
fraternity  may  say  when  he's  feel- 
ing good,  and  the  night  before  isn't 
hanging  on,  or  over,  as  the  case 
may  be! 

But  in  all  seriousness,  I  believe  a 
writer  can  only  provide  his  client 
with  a  workable,  worthwhile 
scenario  when  he  possesses  a  com- 
plete knowledge  of  production  fac- 
tors concerning  the  proposed  film. 

Too  many  writers,  particularly 
those  on  staff  with  the  larger  com- 
panies, have  only  a  minimal 
knowledge  of  what  happens  to 
their  script  after  it  leaves  the  edi- 
torial department.  Few  have  ac- 
tually had  the  experience  of  work- 
ing in  production,  physically  edit- 
ing a  film,  actually  shooting  one, 
and  learning  the  desperate  atten- 
tion to  detail  that  can  rocket  costs 
out  of  all  proportion  if  left  un- 
checked. 

In  my  twenty  years  in  the  film 
business,  I  have  been  lucky 
enough  to  work  in  almost  every 
branch  of  the  industry,  from  haul- 
ing ca'Dle  to  operating  the  camera, 
as  well  as  designing  and  building 
sets,  casting,  cutting,  scoring  and 
learning  the  lab  end  of  things. 

This  experience  has  proved  in- 
valuable when  writing  a  scenario 
that  has  to  be  held  to  a  certain 
budget.  It  is  better  to  be  able  to 
write  to  a  proposed  figure  than  to 


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Type  Overlays  for  Video  Art,  Commercial  Art.  Pliotos.  Offset  Copy.  Ptioto-engraving  Copy  •  Studio  Properties  •  Newspaper  Headlines  •  Plaques-Merit  Awards 


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Remains  Long  After  the  Sweetness 

of  Low  Price  is  Forgotten. 


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churn  out  an  artistic  masterpiece 
and  suffer  the  pangs  of  seeing  it 
cut  down  to  a  fraction  of  its  orig- 
inal content  because  of  financial 
reasons. 

I  remember  only  too  well,  way 
back  when,  sitting  in  a  projection 
room  and  seeing  what  was  origin- 
ally an  inspired  piece  of  writing 
end  up  as  just  another  run-of-the- 
mill  industrial  film  that  drew  ho- 
hums  instead  of  hurrahs.  Since 
those  days  I  have  been  fortunate 
enough  to  tailor  my  scripts  to  the 
proposed  budget,  and  confine  my 
artistic  feelings  with  limitations. 

A  knowledge  of  the  tricks  of  the 
trade  also  enables  a  writer  to  give 
his  client  some  little  extra  touch 
that  the  less  knowledgeable  writer 
would  not  think  of. 

It  is  this  knowledge,  that  only 
comes  from  actual  experience  in 
production,  that  turns  the  would- 
be  Hemingway  into  the  Abby 
Mann,  that  makes  the  film  take  on 
sparkle  and  gives  it  that  different 
stamp  that  lifts  it  above  the  usual 
year-in,  year-out  efforts  that  too 
many  larger  companies  chum  out, 
(quite  adequately  let  me  stress), 
but  often  lacking  that  touch  of 
originality  that  clients  seek  to- 
day. 

Having  experienced,  only  brief- 
ly, the  interdepartmental  road- 
blocks that  stifle  the  staff  writer's 
creativity,  I  can  with  due  modesty 
wave  a  flag  for  those  stalwart  free- 
lancers who  rely  on  their  ability 
and  experience  to  carve  a  niche 
for  themselves  in  the  film  world. 
But  a  secure  niche  can  only  be 
carved  when  the  writer  has  a  com- 
plete knowledge  of  his  craft  — 
and  this  includes  every  facet  of 
production. 

The  typewriter  is  only  the  foun- 
dation stone.  It's  the  bricks  that 
follow  which  really  make  the  pro- 
duction a  living  thing,  and  the 
writer  should  know  how  the  bricks 
are  put  together  and  how  to  prop- 
erly mix  the  concrete.  • 


108 


BUSINESS   SCREEN   •   1967 


from  everywhere  in  the  world,  our  films  carry  home  the  thought 

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ALL  YOU  HAVE 
IS  AN  IDEA, 
A  FEW 


IDEA:  A  Film  Series  to  Help  Our  Cities 

bv   Vt'illiani   D.   Ellis,   Editorial   Services,   Inc. 


PIECES. 

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ANIMATIC! 

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For  next  to  nothing. 


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JUdson  2-2160 


PRODUCERS  OF 

AWARD  WINNING 
FILMS  SINCE  1949 


STRANGELY   ENOUGH,   the  film  I 
believe  someone  should  make 
is  a  "nuts  and  bolts"  series. 

Though  careful  always  to  ap- 
pear put-upon  and  abused,  we 
writers  do  enjoy  a  very  rare  privi- 
lege of  being  exposed  to  some 
heroic  problems  and  some  heroes 
at  work  on  them.  So  we're  grateful 
for  this  opportunity  to  propose 
some  films  that  need  making. 

The  series  I  propose  .  .  .  starts 
with  the  fact  that  the  dozen-or-so 
cities  which  have  pioneered 
dramatic  downtown  renewal  pro- 
grams (Pittsburgh.  Detroit,  At- 
lanta, etc.)  have  each  found  their 
own  way  through  an  extremely 
complex  briar  patch  of  financing, 
rezoning.  rehousing,  legislation, 
litigation,  surprises  and  pitfalls. 
Each  was  a  tremendous  learning 
job  of  finding  the  right  ways-and- 
means;  putting  together  parts  of 
different  enabling  laws;  passing 
new  ones;  lashing  together  differ- 
ent types  of  private  and  public 
funding;  trying  different  ways  of 
organizing  for  the  job. 

Separately,  they  self-learned 
how  to  do  this,  and  for  cities  as 
different  as  Philadelphia  (where 
history  whispers  over  the  wine  and 
violin  music)  and  Houston  (a 
whiskey  and  trombone  town). 
BUT  NOW  .  .  . 
.  .  .  the  second  wave  of  200 
smaller  cities  (the  Wheelings, 
Worcesters,  Youngstowns)  are  be- 
ginning their  renewals.  And  they, 
too,  are  starting  with  a  blank  sheet 
of  paper  .  .  .  relatively  speaking 
...  to  learn  all  over  again,  trial- 
and-error.  cut-and-fit.  the  enor- 
mously expensive  lessons  already 
learned  .  .  .  but  scattered  across 
the  nation  from  Hartford  to  San 
Francisco. 

This   second   wave   of  separate 
and    redundant    self-learning    will 
cost  tank  cars  of  money  and  years 
of  man-hours. 
BUT  IF  .  .  . 

.  .  .  the  hard-won  knowledge, 
already  bought  and  paid  for  by 
Chicago,  New  York,  Philadelphia, 
were  assembled  .  .  .  on  films  .  .  . 
in  an  Urban  Renewal  Resource 
Center,  let's  call  it  .  .  .  with  ten 
screening  rooms  to  which  the 
mayor  of  Cincinnati  could  bring 
his  top  planning  committee  for 
three  days  ...  I  believe  200  city 
renewals  could  surge  ahead  .  .  . 
and  telescope  the  expensive  learn- 
ing period. 

"But  certainly  this  information 
is  all  published." 

Yes  ...  in  a  thousand  publica- 


tions and  parts  of  books  which  be- 

leagurcd     mayors     and     planning 

commissions  cannot  possibly  sift. 

And  the  printed  word  has  not  the 

same    assurance   as   the   lip-synch 

voice  of.  say,  the  mayor  of  Detroit 

explaining.  "Now  you're  going  to 

run    into   the    problem    of   public 

support.  We  started  off  wrong  in 

Detroit,  but  we  corrected  this  by 
»» 

These  men  collectively,  and 
their  staffs,  know  the  workable 
solutions  for  dijferent  types  of 
cities. 

"But  there  have  been  scores  of 
films  on  the  urban  problem!" 

Yes,  but  none  on  the  solutions. 

Lewis  Mumford  pioneered  a 
distinguished  film  series  alerting 
the  nation  to  the  problem,  and  a 
whole  catalog  of  films  followed; 
but  now  the  need  is  for  quick 
availability  of  the  known  solu- 
tions. 

"But  surely  this  information  is 
packaged  in  Washington!" 

Available  .  .  .  yes;  packaged  .  .  . 
no. 

The  convincing  practical  knowl- 
edge is  in  the  heads  of  scattered 
men  who  have  been  through  it. 
and  in  fragmented  news  articles 
and  books.  The  books  tend  to  be 
more  theoretical  and  are  suspect. 
And  reading  it  is  not  enough.  This 
subject  screams  to  be  seen  in  ac- 
tion. On  film,  planning  directors 
could  see  .  .  .  the  choices,  the  con- 
sequences, the  results.  They  could 
see  the  successful  action  steps  .  .  . 
one  .  .  .  two  .  .  .  three  .  .  .  etc. 

The  series  would  contain  per- 
haps forty  short  films  covering  the 
subjects  of:  —  Gaining  Public 
Support;  Financing;  Putting  To- 
gether a  Package  of  the  Right  En- 
abhng  Laws  (existing  and  new); 
Motivating  Private  Renewal;  Zon- 
ing; Code  Revisions;  Slum  Clear- 
ance Procedures;  Establishing 
Housing  Authority  for  Public 
Housing;  How  to  Organize  the 
Renewal  Job;  Pitfalls;  and  one 
film  newsreeling  the  best  examples 
around  the  nation  .  .  .  which  a 
mayor  could  bring  home  to  show 
to  his  local  leadership  to  mobilize 
enthusiasm. 

The  cast  of  authentic  characters 
narrating  parts  of  the  films  would 
be  dramatic:  crusty  old  Ernie 
Bohn.  father  of  public  housing, 
with  a  voice  like  sandpaper  and  a 
mind  like  a  razor;  the  dynamic 
young  mayor  of  Detroit;  urbane 
Richard  Nfcllon  of  Pittsburgh. 

(concluded   on    page   200) 


DOUGLAS  C. 
AAcMULLEN 

SCRIPT  SERVICES 

for 
MOTION   PICTURES 

SLIDEFILMS 
BUSINESS  MEETINGS 

(Storyboards) 


16  Kellogg  Drive 
Wilton,  Connecticut 

(203)  762-3145 

At  Liberty 

Qualified,  creative,  experienced 
motion  picture  and  slidefilm  pro- 
ducer-director, production  manag- 
er, account  executive  (member. 
Director's  Guild  of  America). 

A  real  "pro"  with  "care-how"  as 
well  as  "know-how''  —  interested 
in  joining  top-quality  industrial 
film  organization.  Write. 

Box   BS-67-1B 

BUSINESS   SCREEN   MAGAZINE 

7064   Sheridan    Road    Building 

Chicago,    Illinois   60626 


110 


BUSINESS   SCREEN   •   1967 


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V, 


Our  New 


Chicago  Address 

.  .  .  new.  expanded  quarters  allow  us  to  serve  you  better.  They  provide  more  space  for 
inventory,  for  our  service  department,  and  for  preparation  of  your  equipment. 

■  This  expansion  involves  more  than  growth:  New  inventory  includes  additional  Mitchell 
BNC  cameras.  Mitchell-built  "System  35"  blimps  for  the  Mark  II  Reflex  cameras,  the  new 
Cannon  cameras.  Moviola  crab  dollies,  Elemack  Spyder  dollies,  and  many  new  accessory 
items  Also,  new  shop  equipment  and  specialized  test  equipment  gives  us  a  repair  capa- 
bility never  before  available  to  our  Midwest  customers.  Increased  service  facilities  include 
more  people  in  both  our  rental  and  repair  departments. 

We  expect  to  continue  to  earn  your  confidence  and  approval  by  offering  the  best  camera 
equipment  available  anywhere  in  the  world.  We  invite  you  to  visit  our  new  quarters  and 
inspect  our  facilities. 

VICTOR  DUNCA^.  INC. 

CAMERA   SPECIALISTS    RENTALS        •        REPAIR   SERVICE        •       SALES 

?50  PlOUfm '  DemOIT.  MICH.  4IM2'fJl3Jt74-2133/lSSl.  OHIO  SI.  •   CHICAGO.  III.  lUII  •DUIUIMH 


17lh    PRODI  (TION    Rl  VIKW 


111 


Stan  is  currently  starring  in 
"The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society,  He 
helped  us  tell  the  story  of  can- 
[;  cer  of  the  colon.  If  you  have 

I  a  story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
i   or  Andy  or  Vic  or  Mik  or  )ay 
I'  or  Al   or  Mike  or   Bruce   or 
[    Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPORATION 
FILM  DESIGNERS  A  4. 
DIVISION  i  *  *  4  ± 
7000  SANTA  MONICA 
BLVD  &  HOLLYWOOD 
CALIFORNIA  4  90038 
Hollywood  3=3282    i  4. 


Getting  More  Benefits  Out  of  the  Writer 


by   Alexander  Klein 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND    RECORDINGS 


T  1KI-.  Management  Consult- 
'^  ANTS,  ad  agencies  and  public 
relations  counselors,  film  writers 
LUid  producers  delve  into  many 
varied  aspects  of  different  corpora- 
tions' activities.  Generally,  though 
—  unlike  the  others  —  the  film 
writer  is  only  called  in  afler  the 
basic  subject  matter  of  a  specific 
film  has  been  decided  on  by  the 
client. 

However.  I  believe  that  many 
companies  could  greatly  benefit  by 
having  an  experienced,  imagina- 
tive, keen  film  writer  come  in  as 
a  periodic  consultant  to  survey  one 
or  several  facets  of  their  opera- 
tions and  indicate  how  one  or  more 
films  could  be  of  tangible  value 
to  the  sponsor  —  films  often  inte- 
grated with  other  programs  already 
in  progress  or  new  ones  which  the 
writer-consultant  would  propose. 

This  procedure  would  bring  to 
bear  a  fresh,  uncluttered,  widely 
experienced  persp)ective  on  vital 
company  operations,  a  perspective 
developed  and  honed  in  conjunc- 
tion with  many  sales,  marketing, 
research.  advertising,  training, 
public  relations  and  other  programs 
and  problems. 

Some  sponsors,  in  a  sense,  do 
get  this  type  of  consultative  service 
through  their  continuing  associa- 
tion with  a  particular  film  produc- 
er. 

And  there  have  been  quite  a  few 
occasions  when  researching  data 
to  script  one  film  has  led  to  my 
discovering  another  area  where  a 
film  could  be  an  effective,  profit- 
able tool  for  the  sponsor,  or  to  my 
suggesting  useful  non-film  pro- 
grams or  approaches  —  in  sales, 
advertising,  training,  public  rela- 
tions, customer  service  and  infor- 
mation (still  only  a  partially  tapped 
goldmine  with  most  firms),  or 
other  areas. 

Admittedly,  in  my  own  case,  a 
background  in  advertising,  public 
relations  and  management  consult- 
ing helps  put  me  on  the  lookout 
lor  this  sort  of  thing,  but  I  suspect 
many  film  writers  and  producers 
have  had  similar  experiences. 

Indeed,  the  concreteness  of  the 
film  medium  forces  the  writer  to 
think  through,  visualize,  focus  and 


organize  the  contents  of  his  film 
in  a  way  that  can  sometimes  result 
in  a  sharpened  perspective  or  a 
more  effective  organization  not 
only  of  the  film  but  of  the  work  or 
program,  itself,  with  which  the  film 
is  dealing. 

Thus,  the  joint  client-writer 
search  for  the  best,  memorable 
symbolization  of  a  product-advan- 
tage has,  in  several  cases,  led  to  a 
new  basic  focus  of  the  total  adver- 
tising and  public  relations  program 
for  the  product. 

All  in  all,  though,  if  sponsors 
particularly  cultivated  this  use  of 
the-film-writer-as-consultant,  in  a 
broader  and  more  regular  fashion, 
I  believe  they  could  reap  much 
more  substantial  dividends  along 
these  and  other  lines. 

Indeed,  films  have  a  way  of  pro- 
viding unexpected  by-products.  To 
wit:  One  summer  when  I  was  a 
house  guest  of  some  Rio  Grande 
Pueblo  Indian  friends  during  the 
week  of  their  annual  Corn  Dance, 
I  spent  part  of  each  day  pecking 
away  on  the  script  of  a  large  bank 
chain's  film  to  motivate  their  em- 
ployees to  give  more  polite,  per- 
sonalized service. 

My  Indian  host  asked  me  what 
I  was  writing  and  I  explained.  "Ah, 
the  white  man  has  to  be  taught  to 
be  polite,"  he  exclaimed,  gleefully, 
the  Pueblo  Indian  considering 
politeness  to  be  a  natural  human 
trait. 

And  the  word  spread  to  all  the 
other  Indian  Pueblos.  So  several 
thousand  Indians  were  made  hap- 
py, being  able  to  feel  temporarily 
superior  to  their  white  brothers. 
(They  also  asked  me  what  bank 
was  sponsoring  the  film,  because 
they  intended  to  give  it  their  pa- 
tronage if  possible.  All  this  the  re- 
sult of  a  film  even  before  it  was 
produced! )  • 

:;;  *  * 

See   the  Writer  Listing  Pages 

■jJr  Twice  each  year,  the  Editors 
now  list  the  experienced  writers 
of  audiovisual  media;  data  with- 
in these  pages  includes  material 
on  those  who  have  contributed  to 
our  first  "open  forum"  for  these 
creative  talents  behind  the  film. 
Let  us  extend  our  thanks!  • 


Quality-Bilt 

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added  protection 

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MUSIC  LIBRARY  •SOUND  EFFECTS  •  EDITING 


WRITERS 

Established  business-film  producer 
may  need  visual-minded  assignment 
writers  in  New  York,  Chicago, 
Detroit,  Cleveland  and  Pittsburgh 
to  research  and  write  short  ( 3-8 
minutes)  sponsored-film  segments 
in  training,  instructional  and 
sales-pitch  fields.  Pictures  will  be 
very  direct  {no  Bob-aml-Mary 
fluff,  but  straight  nuts-aiut-bolts 
What  and  How);  predominantly 
visual  with  minimum  of  narration 
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112 


BUSINESS   SCREEN   •    1967 


'l  l. 


go  ahead, 
name  -  drop . . . 


Over  cocktails  atSardi's  or  while  chatting  on 
the  floor  at  the  Exchange,  casually  mention 
the  fact  that  Frank  Holmes  Laboratories 
processes  your  filmstrips  and  color  slide 
duplicates.  You'U  get  blank  stares  from  the 
ignoranti...envy  from  the  cognoscente.  Hav- 
ing Holmes  as  your  laboratory  is  a  subtle 
status  symbol.  Not 
everyone  can  aSord  us . . . 
only  those  who  want  the 
very  best  and  are  willing  to 
pay  a  little  more  for  it. 

Write  for 

our  new  catalog 

FRANK   HOLMES 
LABORATORIES,  INC. 

1947  First  Street  •  San  Fernando.  California  •  EMpire  5-4501 


•^ 


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114 


BUSINESS    SCREEN   •    1967 


J 


.  .  .  in  -A-^w a, r d. s  •  Teotiinology  •  -A.-uLciienGes 


THERE  Were  Abundant  Honors  bestowed 
on  business-sponsored  motion  pictures  and 
slidefilms  in  1966,  both  in  the  U.S.  and  abroad. 
but  the  "award"  counting  most  among  these 
companies  and  groups  with  films  in  circulation 
during  the  year  were  the  audience  totals 
achieved  out  among  the  people  for  whom  these 
films  were  intended.  Films  of  the  American  Oil 
Company,  with  its  popular  Holiday  series:  the 
American  Cancer  Society,  with  public  educa- 
tion films;  the  Bell  System,  with  numerous 
well-received  titles;  the  Humble  Oil  &  Refining 
Company's  extensive  film  library;  and  Sieel 
and  America,  sponsored  by  the  American  Iron 
&  Steel  Institute,  headed  for  record  totals  of 
viewers  in  1966. 

There  were  no  awards  given  professional 
baseball's  World  Series  of  1966,  sponsored  by 
the  Coca-Cola  Company  ( and  none  asked ) , 
but  this  Jack  Lieb  production  was  easily  one 
of  the  most  widely-shown  pictures  of  the  year. 
And  astronomical  audience  figures  were 
achieved  when  other  factual  documentary  films 
earned  wide  acceptance  for  public-service  tele- 
casts. 

Oil   Companies    .\re    Sponsors-of-the-Year 

If  sponsor-of-the-year  honors  were  accorded 
in  these  pages,  strong  competition  for  that 
tribute  would  come  from  the  petroleum  indus- 
try. American  Oil  not  only  provided  a  most 
useful  Schooled  in  Safely  Smm  film  series  (see 
page  1 22 )  that  attained  nationw  ide  use  in  high 
school  driver  education  classrooms,  but  topped 
its  own  audience  popularity  rating  for  the  Holi- 
day travel  promotion  film  scries  now  in  dis- 
tribution with  two  first  awards  at  the  National 
Visual  Presentation  Association's  "Day  of 
Visuals"  and  a  National  Safety  Committee 
bronze  plaque. 

The  Humble  Oil  &  Refining  Company  more 
than  matched  that  record  as  it  reported  1966 
audiences  of  10  million  Americans  each  month 
for  the  nearly  5.000  prints  of  36  general-in- 
terest motion  pictures  now  in  circulation.  Most 
of  Humbles  films  promote  auto  travel,  featur- 
ing cities  and  states.  Others  are  on  cultural  and 
adventure  subjects,  conservation,  driver  edu- 
cation and  the  petroleum  industry.  One  of 
these  pictures,  ll'ild  Rivers,  co-sponsored  with 
the  U.  S.  Department  of  Interior's  Bureau  of 
Outdoor  Recreation,  was  honored  by  Cine  and 
at  the  Columbus  Film  Festival  last  year.  It  was 
produced  by  Larry  Madison. 

The  job  of  filling  the  thousands  of  requests 
that  pour  in  each  month  is  handled  by  Modern 
Talking  Picture  Service,  which  maintains  Hum- 
ble Film  Libraries  in  25  cities  across  the  coun- 
try. An  affiliate:  Modern  TV.  distributes  these 
films  on  request  to  television  stations. 

A  third  oil  company.  Shell,  went  into  strong 
audience  competition  with  another  1966  Na- 
tional Safety  bron/e  plaque  winner.  The  Na- 
tional Driver's  Test,  produced  by  CBS  Tele- 


vision News  for  nationwide  television  showing 
and   subsequent    16mm  distribution. 

The  Paper  Forest"  .\warded  Tree  of  Cold 
In  worldwide  industrial-sponsored  film  com- 
petition, one  U.  S.  entry  won  the  highest  honor 
attainable  at  the  World  Forestry  Congress  com- 
petition held  in  Madrid  last  year.  The  Paper 
Forest,  sponsored  by  the  Southern  Pulpwood 
Conservation  Association  and  produced  by 
Frank  Willard  Productions,  received  the  "Tre« 
of  Gold"  trophy  in  stiff  competition  with  many 
other  countries. 

But  at  the  7th  International  Industrial  Film 
Festival,  held  on  the  Lido  at  Venice,  Italy,  only 
one  of  the  15  U.  S.  entries  was  significantly 
honored.  The  American  Iron  &  Steel  Institute 
received  a  second  prize  in  its  category  for  the 
Disney  production.  Sleet  and  America.  First 
honors  in  that  group  went  to  the  Cammell- 
Hudson-Brownjohn  production.  The  Tortoise 
and  the  Hare,  sponsored  by  Pirelli  Ltd.  Other 
outstanding  award  winners  and  some  of  the 
truly  best  industrial  films  of  the  year  were 
Sweden's  first  prize  winner.  Like  Rings  on  Wa- 
ter, sponsored  by  Orebro;  Finland's  Te.xtiles, 
produced  by  Sektor  Filmi;  Elements  Facing 
Elements,  a  Netherland's  first  prize  winner, 
sponsored  by  Enci-Cemij  and  Rober  N.\'.;  and 
Two  Cubic  Centimeters  for  Life,  which  won  a 
first  award  for  its  sponsor.  Medizinish-Pharma- 
zeutische  Studiegesellschaft  e.V  Credit  the 
talented  pnxiucer.  Dr.  George  Munck  and  his 
Leonaris  Film  company. 

A  very  useful  picture.  Visual  Aids,  won  one 
of  the  other  Venice  first  awards  for  its  sponsor, 
the  British  Ministry  of  Defence  (Navy)  and 
the  producer.  Stewart  Films  Limited.  The  final 
first  prize  winner  at  this  Industrial  Festival  was 
the  British  Insurance  Association  film.  The 
Stable  Door,  produced  by  Ronald  H.  Riley  & 
Associates.  These  "firsts"  and  other  high 
honors  at  Venice,  earned  Britain  the  Grand 
Prix  at  this  event. 

Other  V.  S.  Pictures  \\crc  Honored  .\broad 
U.  S.  film  entries  at  numerous  other  over- 
seas film  festivals,  reviewed  and  submitted  by 
the  very  active  Council  on  International  Non- 
theatrical  Events  (CINE)  which  serves  as  the 
nation's  coordinating  agency  for  this  purpose, 
were  well  received  and  brought  home  many 
trophies.   Among   the   honors   accorded    1966 


"Golden  Eagle"  films  submitted  abroad  were 
the  first  place  cup  given  Emily  Films'  The  King 
of  Madison  Avenue  at  the  Rome  Electronic  & 
Nuclear  Film  Festival  and  a  silver  medal  from 
the  Guadalajara  (Mexico)  Festival;  an  enter- 
taining, non-sponsored  short  subject.  Skater- 
Dater.  won  a  grand  prize  at  Cannes;  the  St 
Finnbar  first  prize  at  Cork.  Ireland  and  diplo- 
mas from  Edinburgh  and  Krakow  festivals. 

Turning  to  the  domestic  scene,  such  import- 
ant subject  areas  as  economics  and  corporation 
management;  safety  education  and  health  edu- 
cation were  illuminated  by  many  outstanding 
1966  productions. 

Freedoms  Award  to  "The  Pursuit  of  Profit" 

Two  leading  U.  S.  manufacturers  received 
highest  honors  as  the  Proctor  &  Gamble  Com- 
pany's film.  The  Pursuit  of  Profit,  received  the 
Alexander  Hamilton  Award  of  the  Freedoms 
Foundation.  It  was  produced  by  The  Jam 
Handy  Organization.  The  other  award-winner 
was  the  Kroger  Company's  two-phased  subject. 
Partners  in  Profit/Profit  for  Partners,  produced 
by  Fred  A.  Niles  Communications  Centers, 
Inc.  This  employee  orientation  film  won  the 
first  prize  award  of  the  Society  for  the  Ad- 
vancement of  Management. 

The  Grand  Prize  at  the  1966  Management 
Film  Festival  went  to  Clood  Old  Sam.  produced 
for  Merrill,  Lynch.  Pierce.  Fenner  &  Smith  by 
Parthenon  Pictures.  This  was  ParthcHon's 
fourth  high  honor  of  the  past  year,  following  a 
bronze  plaque  trophy  given  Love  That  Car.  by 
the  National  Committee  on  Films  for  Safety 
and  two  first  place  awards  at  the  NN'PA's  "Day 
o'  Visuals  "  which  went  to  She  Purrs  Like  a 
Kitten  ( American  Oil )  and  Two  Cheers  for 
Charlie  (Mutual  and  I'nited  of  Omaha). 
Cited  for  Sales  Promotion.  Employee  Training 

The  important  area  of  sales  presentation  and 
promotion  also  had  its  share  of  fine  pictures 
in  '66.  The  Family  Circle  production  of  The 
Collection,  by  Dynamic  Films,  Inc.,  took  a  first 
award  at  NVPA's  "Day  of  Visuals"  and  fol- 
lowed with  a  silver  medal  at  the  San  Francisco 
International  Film  Festival  as  well  as  a  "Chris" 
certificate  award  from  Columbus.  Alitalia  Air- 
lines' Jet  Cargo  won  a  gold  medal  at  the  Inter- 
national Film  &  TV  Festival  of  New  York,  a 
second  prize  from  NVPA  and  a  Columbus 
certificate  award.  Wilding,  Inc.  was  the  pri>- 
ducer. 

Employee  and  retailer  training  film  honors 
were  highlighted  by  the  gold  medal  given  Eli 
Lilly's  Day  of  Judgment.  priKluced  by  the  Cen- 
tron  Corptiration  and  given  this  picture  at  the 
International  Film  &  T\'  Festival  of  New 
Yi'rk;  Eastern  .Airlines'  Sunrise  at  Eastern,  a 
1965  winner,  continued  to  gather  kudos  for  its 
producer.  Audio  Productions.  Inc.  This  picture 
won  an  NVP.\  first  prize  and  a  CINE  "Golden 
Eagle"  in  1966. 

In  the  vital  fields  of  traffic,  home  and  occu- 


17(h    PRODUCTION    REVIEW 


lis 


Citizenship  Citation 
to  Hughes  Aircraft 

The  year's  honors 
lor  corporate  citizen- 
ship go  to  the  Hughes 
Aircraft  Company  for 
its  public  affairs"  cam- 
paign aimed  at  getting 
out  the  vote  among 
all  employees  and 
documented  in  its 
picture  H-'/io  Cares? 
97%  of  all  eligible 
workers  were  regis- 
tered to  vote  last  year. 


ACHIEVEMENT  IN  1966 

(continued  from  the  preceding  page  115) 
pational  safety  education.  The  Chokerman, 
produced  by  Rarig's,  Inc.  for  the  Northwest 
Forest  Industry  Film  Committee  was  another 
bronze  plaque  winner  in  the  National  Safety 
Film  Contest.  Other  plaque  winners  in  the  oc- 
cupational safety  category  for  1966  were 
Everything  to  Lose,  produced  by  Calvin  Pro- 
ductions for  the  Caterpillar  Tractor  Company 
and  The  Return  of  Milton  Whitty.  sponsored 
by  the  Ontario  Construction  Safety  Association 
and  produced  by  Westminster  Films  Limited, 
of  Canada.  Other  safety  plaque  winners  have 
been  mentioned. 

Outstanding  Films  for  Health  Education 

Turning  to  the  equally  important  field  of 
health  education,  a  new  version  of  one  of  the 
most  widely-heralded  educational  films  of  the 
past  decade.  Human  Reproduction,  won  a 
Chris  statuette  award  at  the  Columbus  Film 
Festival  and  followed  with  a  Blue  Ribbon  first 
prize  at  the  American  Film  Festival.  The  film 
was  made  by  Audio  Productions  for  the  Text- 
Film  Division  of  McGraw-Hill,  Inc. 

Point  of  View,  produced  by  Vision  Asso- 
ciates for  the  National  Tuberculosis  Associa- 
tion, was  an  Academy  Award  nominee  at  last 
year's  Hollywood  "Oscar"  ceremonies  and  won 
a  top  award  ( best  rendition  of  concept )  at  the 
International  Film  &  TV  Festival  of  New  York. 
The  American  Heart  Association's  film  Better 
Odds  for  a  Longer  Life  won  one  of  last  year's 
Chris  statuettes  at  Columbus  and  another  Heart 
Association  film.  Candidate  for  Stroke,  won  a 

Scene  from  "Point  of  View"  —  1966  Academy 
nnmincc  icas  cited  for  best  rendition  of  concept. 


Chris  certificate  and  a  CINE  "Golden  Eagle." 
Similar  honors  went  to  a  third  Heart  Associa- 
tion film.  Cardiac  Faihire  in  Infancy,  produced 
by  Sturgis-Grant  Productions. 

The  American  Cancer  Association's  latest 
film.  Time  for  Decision,  was  a  1967  Academy 
Award  nominee.  This  color  cartoon  subject 
was  produced  by  Hanna-Barbera  Productions. 
Other  Health  and  Medical  Films  Are  Cited 
The  Wilson  Research  Foundation  con- 
tributed a  useful  film  on  The  Changing  View  of 
the  Change  of  Life,  produced  by  Dynamic 
Films,  Inc.  This  film  was  another  first  award 
winner  at  the  NVPA's  "Day  of  Visuals"  last 
year.  Other  health  and  medical  education  films 
of  the  year  included  Examination  of  Reflexes. 
produced  for  Parke  Davis  &  Company  by  The 
Jam  Handy  Organization  ( a  CINE  "Golden 
Eagle"  selection ) ;  Fertility  Control,  the  Role 
of  the  Oral  Contraceptive,  produced  for  the 
Eli  Lilly  Company  by  Aegis  Productions,  Inc. 
( "Golden  Eagle"  selection  ) ;  and  Handle  With 
Cure,   produced   by   John   Sutherland   Produc- 


"A  Different  Drum"  tells  of  the  significance  of 
the  AMA's  nctc  Itulitute  for  Biomedical  Research. 
The  award-winner  is  a  Henry  Strauss  production. 

tions.  This  film  won  a  Chris  statuette  at  the 
Columbus  Film  Festival. 

The  area  of  medical  research  was  explored 
by  A  Different  Drum,  sponsored  by  the  Amer- 
ican Medical  Association  and  produced  by 
Henry  Strauss  &  Co.  It  was  a  first  award  win- 
ner at  NVPA's  "Day  of  Visuals"  and  a 
"Golden  Eagle"  selection.  Scientific  research 
was  well  served  by  the  General  Motors  Re- 
search Labs'  picture.  Search,  which  won  a  gold 
medal  at  the  International  Film  and  TV  Festi- 
val of  N.  Y.  and  was  also  a  CINE  "Golden 
Eagle"  selection.  Seneca  Productions  produced 
this  fine  picture. 

Public  Awareness  of  the  Law  and  Justice 

The  public  service  sector  brought  out  some 
of  the  year's  outstanding  pictures.  Two  of  the 
best  were  The  Odds  Against,  produced  by 
Vision  Associates  for  the  American  Founda- 
tion, Institute  of  Corrections  and  The  True  and 
the  Just,  sponsored  by  the  State  of  New  York 
Departmental  Committee  for  Court  Adminis- 
tration and  produced  by  Audio  Productions, 
Inc.  The  Odds  Against  is  a  1967  Academy 
Award  nominee  and  has  already  been  honored 
with  a  Chris  statuette  and  a  silver  medal  from 
the  International  Film  &  TV  Festival  of  New 
York.  Tlie  True  ami  the  Just  earned  Audio  a 
gold  medal  at  the  same  event  last  year. 

Stuart  Finley's  production.  Hater  Resource- 
fulness, sponsored  by  the  New  York  State  Con- 
servation Department,  was  another  gold  medal 
winner  at  the  International  Film  &  TV  Festival. 
Some  Honored  Educational  Films  of  1966 

Public  education  and  films  which  made  con- 
tributions to  both  information  and  classroom 
learning  had  more  notable  honors  candidates  in 
'66.  Columbus  awarded  its  highest  honor,  the 
Chris   statuette,    to   the   Centron    Corporation 


The  American  Iron  &  Steel  Institute  film  "Steel  and  America "  won  lienors 
at  the  7th  International  Industrial  Film  Festival  held  in  Venice  in  '66. 


116 


AT&T's  picture,  "Beyond  All  Barriers"  told  the 
^liinj  of  how  comtminicaliort.^  can  unite  mankind. 

j  production,  Spain  ami  Portugal  —  on  the 
[  Threshold  of  Success,  produced  for  the  Text- 
I  ilm  Division  of  McGraw-Hill.  The  .Atom  and 
A  If.  produced  by  Bay  State  Film  Productions 
.  i  for  the  Connecticut  Yankee  Atomic  Power 
Company,  made  a  fine  contribution  to  better 
understanding  of  nuclear  energy  in  peacetime 
application.  Honored  with  a  certificate  award 
at  Columbus,  the  film  also  received  a  CINE 
"Golden  Eagle." 

The  AT&T-sponsored  film  on  the  broad 
spectrum  of  world  communications.  Beyond 
All  Barriers,  was  produced  in  1965  by  Larry 
Madison  Productions  but  achieved  further  dis- 
tinction in  "66  as  it  received  a  CINE  ""Golden 
Eagle"  and  was  sent  abroad.  The  pictorial  visit 
to  the  National  Gallery  of  Art  in  Washington, 
presented  in  The  American  Vision  with  con- 
summate skill  by  United  States  Productions, 
■was  previewed  at  the  White  House  and  later 
received  a  top  festival  award  in  Chicago. 
Sports  and  Tra\el  .Are  Popular  Subjects 
•ir  Sports,  travel  and  recreational  inlcrests  were 
served  by  some  very  exciting  pictures  in  the 
year.  Dynamic  Films"  film  report  of  the  In- 
diana/tolis  500.  sponsored  by  Ashland  Oil  & 
Refining  Co..  was  among  the  best  of  these.  The 
World  Series.  1966,  has  already  been  men- 
tioned as  one  of  the  year's  most  widely-seen 
sports  pictures  and  pro  football  had  its  hour  in 
the  Wolper  Productions'  classic.  Mayhem  on 
o  Sunday  Ajternoon.  first  seen  as  a  television 
■"special"  and  later  available  in  16mm. 

Travel  promotion  through  the  medium  of  the 
screen  continues  to  win  tremendous  16mm 
group  audiences.  Here.  Pan  .American  World 
Airways  had  three  winners  last  year  with  the 
Henry  Strauss  Production,  Wintis  to  .Alaska. 
honored  with  a  first  place  by  the  National 
■Visual  Presentation  Association  and  the  Vision 

(CONTINUED   ON    THE    FOLLOWING    PACE     118) 


WE   HONOR  THESE   INDIVIDUALS  AND  GROUPS 


¥T  ONORS  OF  THE  Yi  AR  belong  not  only  to 
**  the  outstanding  films  of  1966  but  must 
be  shared  by  those  individuals  and  organiza- 
tions who  contributed  new  methods  of  produc- 
tion and  projection,  who  helped  to  get  these 
pictures  to  increasing  thousands  of  viewers  and 
to  others  who  made  notable  personal  contribu- 
tions to  the  advancement  of  audiovisual  com- 
munication. 

The  Editors  of  Business  Screen  cite  Dr. 
James  Lieberman,  director  of  the  Public  Health 
Service  Audiovisual  Facility  in  Atlanta. 
Georgia,  as  our  candidate  for  "man-of-the- 
year"  honors.  Recipient  in  1966  of  the  Public 
Health  Service  Meritorious  Service  Medal  lor 


Dr.  James  Liebcmian,  Director  uf 
the  Public  Health  Seniee  Audio- 
visual Facility  in  Atlanta,  Geor^^ia. 

"his  leadership  in  developing  and  administer- 
ing a  national  and  international  program  for 
the  improvement  of  biochemical  communica- 
tion" Dr.  Lieberman  is  a  prophet  niih  honor 
in  his  own  professional  community.  His  strong 
belief  in  the  value  of  single-concept  8mm  films 
for  health  education  and  medical  education,  the 
work  of  his  Facility  in  making  so  many  useful 
films  and  his  sound  administration  of  this  pro- 
gram merit  our  further  acknowledgement  of  his 
outstanding  leadership  in  audiovisuals. 

Film    Distributor  Cited    for   Leadership 

r  National  distributors  of  sponsored  films  have 
been  most  progressive  in  recent  years,  turning 
quickly  to  computers  for  more  accurate  and 
complete  processing  of  audience  data.  Among 
such  organizations  on  whom  the  industry  de- 
pends to  move  its  prinJuct  to  the  people  for 
whom  it  is  intended.  Modern  Talking  Picture 
Service,  Inc.  has  earned  commendation  here 
for  its  extensive  computer  and  reporting  sys- 
tem installations  and  for  the  continued  spread 
of  its  Airport  Theater  operations,  now  reaching 


Scene  from  "Spain  and  Portugal  —  on  the  Threshold  of  Success"  jyroduced 
hij  the  Cenlron  Corporation  for  McCraw-llill  Text-Film.i  —  and  a  uinner! 


II^^H 

^ms^^^^h. 

1        ^Mf* 

5^^^  ""^^^  "" 

new    and   larger  audiences  of  influential   men 
and  women. 

.Among  organizations  deserving  special  men- 
tion, we  cite  the  National  Committee  on  Films 
for  Safety,  "because  this  voluntary  group  of 
outstanding  specialists  in  all  areas  concerned 
with  safety  education  has  provided  the  United 
States  with  one  of  its  most  respected  annual 
film  awards  programs."  The  National  Safety 
Film  Contest,  coordinated  by  William  Eng- 
lander,  secretary  of  the  National  Committee, 
culminates  at  the  annual  National  Safety  Con- 
gress held  each  year  in  Chicago.  Sans  entry 
fees  and  without  fanfare,  this  group  of  experts 
in  the  subject  field  they  know  best,  comes  up 
with  bronze  plaque  and  merit  awards  that  are 
recognized  as  authoritative  and  meaningful 
throughout  the  world. 

Prime  Nio\er  of  Films  to  Festivals  Abroad 
"ir  The  Council  on  International  Nontheatrical 
Events  (Cine)  can't  please  everyone  in  mak- 
ing annual  U.  S.  selections  for  overseas  film 
awards  competition  but  it  makes  an  enormous 
( and  too  often,  thankless )  contribution  to  this 
task  of  nationwide  film  review  and  coordina- 
tion. To  James  Culver  and  his  staff  in  Wa.sh- 
ington,  and  to  members  of  regional  Cine  juries 
across  the  country  as  well  as  to  other  hard- 
working volunteers  who  comprise  the  Board  of 
Cine,  we  extend  the  grateful  thanks  of  prtxluc- 
ers  and  sponsors  whom  it  has  served  these  past 
nine  years. 

Within  the  .American  Medical  .-Association, 
the  work  of  Ralph  P.  Creer.  director  of  medical 
motion  pictures  and  television  in  the  depart- 
ment of  postgraduate  education,  includes  sup- 
ervision of  an  ever-expanding  professional 
medical  film  library.  The  increasing  service  of 
that  library  among  medical  societies,  hospitals, 
medical  schools  and  other  professional  groups 
is  reported  elsewhere  in  this  issue.  But  we 
would  also  cite  the  good  citizenship  of  audio- 
White  House  premiere  of  "The  American  Vision" 
brought  p,reetiug  from  Mrs.  Lyndon  B.  Johivion 
to  noted  art  patron,  Mrs.  Chester  Dale  and  C.atlert, 
director  John  Walker.    ( Washington  Star  photo) 


^        ^l 


117 


A 


\^ii 


«:>*«L 


■J 


WE  PAUSE  TO  HONOR: 

(CONTINUED  FROM    IHE   PRICHDING  PAGE    117) 

visual  leader  Ralph  Creer  tor  his  work  in  di- 
recting the  preparation  of  the  AMA's  medical 
film  catalog,  his  frequent  talks  to  medical  as- 
semblies (on  January  5.  1967.  for  example,  he 
addressed  the  AIVIA"s  Third  Conference  on 
International  Health  on  "New  Developments  in 
International  Medical  Film  Programs"),  and 
for  his  constant  probing  of  medical  film  data 
which  resulted  in  reports  on  U.S.  produced 
medical  films  used  in  specific  lands  abroad 
such  as  Colombia,  Brazil  and  India. 

As  one  of  those  Cine  "volunteer"  spokes- 
men, serving  in  his  special  field  of  medical  film 
interest,  as  a  past-president  and  active  sup- 
porter of  the  Chicago  Film  Council,  Ralph 
Creer  is  also  one  of  the  industry's  "men-of-the- 
year." 

National   Audio-Visual   Association   Cited 

Professional  and  trade  organizations  serving 
the  audiovisual  industry  worked  hard  this  past 
year  to  advance  both  business  and  educational 
use  of  films.  The  National  Audio-Visual  Asso- 
ciation, for  e.xample.  has  done  a  tremendous 
iob  in  working  with  Congress  on  behalf  of 
films  in  our  schools.  The  annual  convention 
and  trade  show  of  that  dealer  organization  is 
the  largest  gathering  place  of  those  who  dis- 
tribute both  films  and  equipment  as  well  as 
the  largest  single  showing  of  the  latest  in  audio- 
visual equipment  and  related   accessories. 


7V  A  single  company,  Calvin  of  Kansas  City, 
has  recently  concluded  its  21st  annual  work- 
shop for  film  makers  and  again  presented  both 
films  and  techniques  to  a  capacity  crowd  of 
nearly  800  professionals.  To  president  Leonard 
Keck  of  Calvin  Productions  and  to  all  who 
made  so  many  useful  contributions  to  those 
who  attended  the  21st  Annual  Calvin  Work- 
shop, this  special  commendation  is  merited. 
While  helping  themselves.  Calvin  has  helped 
the  many  who  benefit  from  this  useful  sharing. 
This  was  the  year,  too,  in  which  staunch  be- 
lievers in  audiovisual  communication  were  in 
high  places  within  the  U.S.  government.  Sena- 
tors George  Murphy  (Rep.  California)  and 
Charles  Percy  (Rep.  Illinois)  will  not  overlook 
opportunities  to  better  apply  sound  principles 
learned  through  long  experience  with  the  film 
medium  as  they  help  to  bring  more  informa- 
tion and  better  teaching  methods  to  the  coun- 
try in  years  ahead. 

CIFE  Honors  the  Industrial  Film  Medium 
Finally,  looking  abroad,  we  must  commend 
the  work  of  the  Confederation  of  Industrial 
Federations  of  Europe  (CIFE)  for  its  sponsor- 
ship of  the  annual  International  Industrial  Film 
Festivals  on  that  continent  and  in  England. 
The  8th  annual  event  moves  to  Lisbon.  Portu- 
gal in  September.  Secretary-General  Rene  Ar- 
naud  and  members  of  his  staff  have  placed  the 
industrial  film  medium  on  a  high  plateau 
among  top  management  in  European  industry. 


i 


SPORTS  AND  TRAVEL:  66 

(CONTINUED  FROM  THE  PRECEDING  PAGE  117) 

Associates"  picture.  Wings  lo  France,  came  up 
with  a  special  jury  prize  at  the  Chicago  Inter- 
national Film  Festival  as  well  as  a  citation  for 
"the  best  direction  and  editing"  given  at  the 
International  Film  &  TV  Festival  of  New  York. 
I  ihii  .Authors"  production  of  New  Horizons- 
liiazil  was  Pan  Am"s  third  winner  last  year. 


■if  Meeting  the  interest  of  audience  in  both 
travel  and  outdoor  recreations  were  pictures 
like  As  Tall  As  the  Mountains,  sponsored  by 
Adolph  Coors  Co.;  Eastman  Kodak's  colorful 
short  subject,  Trek  to  the  Telons.  produced 
by  Mattco  Associates,  and  such  adventure-in- 
spired films  as  High  In  the  Himalayas,  spon- 
sored by  Sears-Roebuck.  Carson  Davidson 
Productions  won  festival  honors  with  Railway 
IViih  a  Heart  of  Gold  and  there  were  others!  • 


.At  the  left:  u  vi  i/Kciicc  front  Dynamic  Filmi'  "Indianapolis:  .500"  incture 
showing  the  much-hcraldcd  crash  scene  at  this  exciting  race.  Below:  a 
Worlds  Series  film  produced  by  Jack  Lich  Productions  icas  sure  to  be  one 
of  the   best-attended  attractions   ivhcn   offered  to  audiences  in   the    U.S. 


BUSINESS   SCREEN   •    1967 


The  American  Navv  in  Vietnam 

The  Naw's  Aliility  l<>  K«>>|miii<I  yui<-kl\   anil  l)<»  a  Siir|>ri"-in^ 
\'ari«-lv  of  Uil'lVreiil  Ta»k«  liflalt-d  in  a  (!i>lor  noriinicniarv 


OS  August  2,  1964,  the  United 
States  Navy  destroyer  Mad- 
Dox,  on  patrol  in  international 
waters  of  the  Gulf  of  Tonkin, 
picked  up  three  unidentified  con- 
tacts on  her  radar  scopes  ap- 
proaching from  the  northwest  and 
coming  fast.  Within  minutes  they 
were  identified  as  North  Vietna- 
mese PT  boats  armed  with  torpe- 
does and  37mm  guns  and,  with 
ensuing  exchange  of  gunfire,  the 
Navy's  role  in  Vietnam  had  sud- 
denly expanded. 

In  the  two  and  a  half  years  that 
have  passed  since  the  Tonkin  Gulf 
incident,  the  United  States  Navy 
has  done  an  unprecedented  variety 
of  different  jobs  in  Vietnam,  which 
the  general  public  often  knows 
very  little  about. 

Aided  South  \'ict  nam's  Navy 
Even  before  Tonkin  Gulf,  the 
Navy  had  been  active  in  an  advi- 
sory capacity,  trying  to  help  the 
small  South  X'ietnamese  Navy  in- 
crease the  effectiveness  of  its  ef- 
forts to  defend  the  rivers  and  coas- 
tal waters  from  the  Vict  Cong.  In 
addition,  the  Navy  was  called  upon 
to  take  command  responsibility  for 
all  support  activities  in  Vietnam  — 
an  assignment  which  developed 
into  the  Navy's  largest  single  over- 
seas shore  command. 

The  Marines  were  sent  to  help 
fight  the  land  war;  never  before 
has  the  potential  of  the  Navy- 
Marine  Corps  team  been  so  fully 
realized.  Naval  air  power  from 
land  and  from  carriers  in  the  South 
China  Sea  has  been  a  primary  fac- 
tor in  American  military  strength. 

>\'ritcr-dircclor     Tom     Carroll,     Jr., 

(/(.scii.v.vcv  filminfi  of  on-camera  nar- 
ration uilh  Chrt  Ihintley  and  cani- 
erainan  llirman  Kilclicn  aboard 
I'SS  GUAM  in  New  York  Harbor. 


.And  along  with  it  all.  the  Navy 
has  pursued  a  vigorous  program 
of  civic  action  designed  to  help  the 
people  of  South  Vietnam  rebuild 
in  the  face  of  a  conflict  that  often 
threatens  to  destroy  them. 

Informs  Public  of  Its  Role 

In  an  effort  to  inform  the  public 
about  the  full  scope  of  its  activi- 
ties in  Vietnam,  the  Navy's  Chief 
of  Information  assigned  to  Sun 
Dial  Films,  Inc.  the  task  of  re- 
searching,   writing   and    producing 


uuxi)i.i;. 
i'I(:tx.v 


Project  Handclasp  at  work  in  Viit- 
imm  as  VS.  Xaiy  Chief  Radioman 
(Urald  Bisslcr  helps  a  young  Mon- 
lagnard  girl  choose  new  dress  from 
clothing  sent   by  American   people. 

a  half-hour  film,  to  be  entitled, 
"The  American  Navy  in  Viet- 
nam", which  would  give  complete 
picture  of  the  U.S.  Nava'  effort, 
including  even  those  activities 
which,  while  they  are  less  glamor- 
ous and  more  overlooked,  are  often 
vitally  important. 

Producer  Carl  Ragsdalc.  in  turn, 
assigned  staff  writer-director  Tom 
Carroll.  Jr.,  to  supervise  the  proj- 
ect and  he  began  a  series  of  re- 
search conferences  with  interested 
naval  commands  and  personnel 
from  the  Secretary  of  the  Navy 
and  the  Commander-in-Chief  of 
the  Pacific  Fleet  to  a  young  navy 
journalist  recently  returned  from 
.issignment  in  the  Mekong  Delta 
and  a  pilot  back  from  carrier  duty. 
Covers  All   Naial  .\ctivities 

On-location  photography  in 
\'ietnam  took  Sun  Dial's  camera 
crews  from  the  Mekong  Delta  in 
the  south  to  Danang  in  the  North 
Since  the  assignment  was  to  cover 
all  phases  of  naval  activity,  the  lo- 
cations ranged  from  administra- 
tive and  command  offices  in  Sai- 
gon to  Navy  ships  offshore  in  the 
South  China  Sea:  the  Attack  Car- 

( CONCLUDED    ON     PAGE     218) 


High-speed  patrol  craft  of  the  U.  S.  Navy,  called  Swift  Boats,  participate  m 
(Operation  Marketimc  to  deny  rivers,  coastal  waters  to  Viet  Cong  traffic. 


FROM:  CHIEF  OF  NAVAL  OPERATIONS 

TO:  COMMANDER-IN-CHIEF  PACIFIC  FLEET 

SUBJECT:  FILMING  "AMERICAN  NAVY  IN  VIETNAM" 

1.  SECNAV  HAS  AUTHORIZED  A  NAVY-SPONSORED 

28-MINUTE  COLOR  MOTION  PICTURE  TELLING  THE 
STORY  OF  NAVAL  ACTIVITIES  IN  VIETNAM. 
CONTRACT  FOR  THE  FILM  HAS  BEEN  LET  TO  SUN 
DIAL  FILMS  OF  NEW  YORK.   DIRECTOR/WRITER 
TOM  CARROLL  AND  CREW  OF  SEVEN  WILL  ARRIVE 
SAIGON  21  MARCH.   GROUP  PLANS  FOUR  TO  SIX 
WEEKS  FILMING  IN  VIETNAM  AND  SHIPS  OF 
7TH  FLEET. 

2.  FILM  WILL  COVER  ALL  ASPECTS  OF  THE  NAVY 
ROLE,  INCLUDING  CVA/AIR  STRIKES,  NGFS, 
AMPHIBIOUS  OPS.,  LOGISTICS,  MARKET  TIME, 
RAG'S,  JUNK  FORCE,  SEABEES,  HSA,  USMC. 

3.  IN  COUNTRY  AIRTRANS,  COD  AND  EMBARKATION 
SHIPS  AND  UNITS,  AS  REQUIRED,  AUTHORIZED. 

4.  FULL  COOPERATION  IS  NECESSARY  TO 
COMPLETE  REQUIREMENTS  IN  ACCORD  WITH  PUBLIC 
AFFAIRS  IMPORTANCE  OF  THIS  PROJECT. 


\  eriical  Knvelopment,  one  of  niuesi  concepts  in  strike  warfare,  is  slutwn  as 
helicopters  loaded   tcith   Marines  lift  nfi  irntn   \hips  oj  the  ~th   Fleet  .   .   . 

r    ■ 


\'^ 


I7lh    PRODICTION    RKVIFW 


4     • 


Modem    radar-equipped    barge   tow 

iiHHcs  along  an  inland  waterway; 
lure  there  arc  28  barges-  loaded 
with  a  variety  of  commodities  .  .  . 
scene   in   "The  Wonder  of  Water." 


Multi-purpose  dams  siieli  as  this 
xerve  both  industry  and  the  public. 
Here  small  craft  are  nuiving  down- 
stream via  McNary  Dam  lock,  en- 
route  to  Steelhead  fishing  grounds. 


The  Role  of  America's  Inland  Waterways 

Benefits  of  System  to  Industrial  Economy  and  the  Public 
Are  Pictured  in  27-Minute  Film  on  '"The  bonder  of  ^ater" 


THE  Importance  of  America's 
inland  waterways  system  to 
the  economy  of  the  nation  is  made 
vividly  clear  in  a  new  27-minute 
color  film,  sponsored  by  The 
American  Waterways  Operators, 
Inc.  and  produced  on  cross-coun- 
try location  by  The  Jam  Handy 
Organization.  The  title:  The  Won- 
der of  Water. 

As  the  film  shows,  95  per  cent 
of  the  nation's  people  are  served  by 
the  more  than  25,000  miles  of 
navigable  streams  and  canals,  not 
even  counting  the  Great  Lakes. 
Along  these  routes  travelled  the 
pioneers  who  opened  the  land  to 
settlement  and  expansion;  today, 
these  inland  waters  are  put  to 
work  in  power  generation,  irriga- 
tion and  recreation  —  as  well  as 
facilitating  lower-cost  of  the  goods 
and  materials  which  move  over 
their  surface. 

Recent  Progress  Is  Reported 

The  nation's  future  growth  is 
inexorably  involved  in  what  hap- 
pens to  improve  and  expand  this 
system.  The  recent  developments 
(some  under  construction)  include 
17  multi-purpose  projects  along 
the  Arkansas  River,  linking  Fort 
Smith,  Little  Rock  and  Tulsa  with 
the  sea:  making  the  Snake  River 
navigable  from  the  Columbia 
River  to  Lewiston,  Idaho  for  con- 
tinued development  of  the  North- 


inum,  petro-chemicals  which  move 
to  markets  on  barges:  wheat  from 
North  Dakota  and  Montana,  corn 
and  soybeans  from  the  Midwest 
...  all  these  basic  products  are 
benefited  by  water  transportation. 

The  Wonder  of  Wal^r  shows 
what  the  waterways  industry  is  do- 
ing to  improve  equipment  —  to 
keep  costs  down  while  moving 
larger  payloads.  Today's  barges, 
unlike  such  ancestors  as  the  Mis- 
sissippi stern-wheelers,  are  purely 
functional.  Lashed  together,  as 
many  as  50  to  a  single  tow.  they 
behave  as  a  single  vessel  .  .  .  seven 
acres  of  products  moving  to  mar- 
ket in  a  single  hand. 

Barges  like  these  are  equipped 
with  the  latest  navigational  and 
communication  devices,  rivaling 
the  airlines  in  their  constant  evolu- 
tion of  newer  and  better  equip- 
ment. They're  even  moving  out  to 
sea  as  ocean-going  barges  carry  up 
to  20,000  tons  in  a  single  move- 
ment. As  an  example  of  compara- 


west;  the  Cross-Florida  Barge 
Canal  and  improvement  of  the 
Pearl  River,  a  space-age  necessity. 

Industry  follows  the  opening  of 
new  and  improved  waterways,  us- 
ing their  fluids  for  manufacturing 
as  well  as  transportation,  .^nd  in- 
dustry's growth  triggers  a  chain  re- 
action of  prosperity  for  these  areas 
as  it  creates  jobs.  But  where  water- 
ways are  outmoded  by  the  passage 
of  time,  older  industries  move  on. 
There  is.  for  example,  the  obso- 
lescent Florida  State  Barge  Canal 
system  which  needs  to  be  incor- 
porated into  the  big  Federally-op- 
erated network  and  modernized. 
Plant  Expansion  Along  Ohio 

The  19  new  locks  along  the 
Ohio  which  have  replaced  46  out- 
dated installations  are  now  ade- 
quate to  handle  modern  commer- 
cial barge  traffic.  As  a  result, 
along  the  Ohio  and  its  tributaries, 
billions  of  dollars  in  plant  expan- 
sion have  stimulated  that  area's 
economy. 

UnUke  other  natural  resources, 
water  can  be  used  again  and 
again.  Strenuous  efforts  to  avoid 
pollution  and  to  keep  these  streams 
clean  arc  being  made  by  Federal 
as  well  as  local  and  state  govern- 
ments and  industry  to  safeguard 
this  vital  resource. 

The  film's  sequences  cover  ma- 
jor industries  such  as  coal,  alum- 


tive  sizes,  the  film  shows,  a  50,- 
000-ton  payload  on  a  river  tow 
would  be  the  equivalent  of  eight 
and  one-third  trains,  each  with 
120  cars  or  more  than  1.500  of 
the  largest  trucks  on  the  highways. 

Frankly  competitive.  The  Won- 
der of  Water  notes  that  water 
transports  costs  only  three-tenths 
of  a  cent  per  ton-mile  as  compared 
to  one  and  one-half  cents  by  rail 
and  six  and  one-half  cents  over  the 
highways. 

Jam  Handy  camera  crews  caught 
barges  in  action  throughout  the 
land:  this  visual  report  is  a  sequel 
to  another  successful,  earlier  film 
for  the  same  sponsor  and  brings 
the  case  for  America's  waterways 
up  to  date.  Prints  are  available  for 
free  loan  by  groups  and  organiza- 
tions as  well  as  schools  throughout 
the  nation  from  regional  libraries 
of  its  national  distributor:  Asso- 
ciation Films,  at  Ridgefield,  New 
Jersey;  LaGrange.  Illinois;  Dallas, 
Texas;  and  Hayward,  California.  • 


How  To  Be  More  Than  "Just  a  Secretary' 


WEBSTER  DEFINES  a  secretary 
as  "a  person  employed  to 
keep  records,  take  care  of  cor- 
respondence and  other  writing 
tasks,  etc.,  for  an  organization  or 
individual." 

A  new  slidefilm  now  in  use  by 
the  First  National  City  Bank  in 
New  York  goes  on  to  say  that  the 
most  important  word  in  that  defi- 
nition is  etcetera.  For  the  truth  is 
that  when  you're  secretary — 
whether  you  know  it  or  not — 
you're  really  a  diplomat,  econo- 
mist, professor  of  English,  psy- 
chologist, communications  special- 
ist, official  hostess,  captain  of  the 
guard,  advisor,  consultant,  interior 
decorator,  industrial  designer,  gen- 
eral arranger,  protector,  and  much, 
much  more! 

Just  A  Secretary,  a  sound  slide- 
film  used  for  training  throughout 
the  bank,  is  designed  to  show  the 
secretary's  job  is  something  quite 
out   of  the   ordinary;   a   job   that 

A    secretary's    role    includes    being 
captuin-of-the-guard    aiul    diplomat. 


requires  judgment,  sensitivity, 
and  understanding,  in  addition  to 
the  usual  office  skills.  And  it  is 
these  qualities  that  make  the  job 
more  enjoyable  and  more  hkely 
to  lead  to  advancement.  It  was 
produced  by  Gotham  Film  Pro- 
ductions under  the  supervision  of 
Gordon  Rhodes,  Training  Direc- 
tor of  the  First  National  City 
Bank. 

The  bank  has  authorized  its  use 
by  other  companies  faced  with  the 
problem  of  training  and  motivat- 
ing the  secretarial  staff.  Among 
companies  currently  using  the  film 
are  W.  T.  Grant,  J.  C.  Peimey, 
New  York  Telephone  Co.,  and 
L'nion  Bag-Camp  Paper  Corp. 
How  to  Obtam  This  Program 
Prints  of  the  1 1 1  o-minute  sub- 
ject, plus  record  with  both  manual 
and  automatic  tracks,  are  avail- 
able for  sale  (S20)  from  Gotham 
Film  Productions,  Inc.,  1 1  East 
44th  Street.  New  York  10017.     • 

Her  job  requires  judgment  and  sen- 
sitivity,   ;)/»«    rssiiUiiil   office   skills. 


120 


BUSINESS   SCREEN   •   1967 


THE   BUSINESS  CORPORATION 
Meets  Problems  of  Era  of  Radical  Change 

■V  New  Fortune  Film.  Made  in  Cooperation  ^^  itii  Arnic-o  Steel 


OVFR  THh  PAST  TWO  YEARS  it 
has  been  a  frequent  editorial 
reference  point  in  Fortune  Maga- 
zine that  we  are  living  in  an  "Era 
of  Radical  Change."  affecting  our 
economy,  our  social  institutions. 
and  —  profoundly  —  our  business 
corporations. 

In  a  new  motion  picture.  The 
Era  of  Radical  Change  ami  the 
Corporation.  Fortune  Films,  a  de- 
partment of  the  magazine,  shows 
how  one  company  —  an  old-line 
company  at  that  —  is  attempting 
to  cope  with  and  condition  its  peo- 
ple for  change. 

How  Change  .Effected  .-Vrmco 

The  film  is  presented  in  the  pub- 
lic interest  in  cooperation  with  the 
Armco  Steel  Corporation,  which 
served  as  an  example  of  the  proc- 
esses of  change  as  they  affect  to- 
day's corporations. 

TTie  film  demonstrates  that  in 
every  area  of  operations,  from  pro- 
duction to  marketing,  the  problem 
is  how  to  motivate  people  to  ac- 
cept change,  to  participate  in  and 
help  make  the  changes  work.  and. 
most  important  ( and  difficult )  to 
use  their  initiative  in  creating 
change. 

Armco's  part  in  the  film  project 
developed  through  conferences 
with  Dynamic  Films.  Inc.,  produc- 
er of  a  previous,  and  highly  suc- 
cessful. Fortune  film.  The  Sales- 
man Isn't  Dead  —  He's  Pilferenl. 
and  with  Robert  C.  Hattersley, 
head  of  Fortune  Films. 

First  of  Corporate  Studies 
This  activity  makes  motion  pic- 
tures on  certain  editorial  subjects 
which  prove  to  be  particularly  in- 
teresting and  useful  to  the  business 

Logan  T.  Johnston,  hoard  cliainiian 
of  Armco  Stiil.  auuits  signal  of  Oi- 
sixtant  canuraman  Dick  Hlofxom  for 
scene    in     ichich     be    is    featured. 


community.  .And  this,  the  fir^t 
"corporation  story"  done  by  For- 
tune Films,  was  made  because,  it 
was  thought  that  Armco  repre- 
sented the  change  syndrome  so  well 
that  the  company  might  serve  as  a 
prime  example  of  the  problems 
facing  other  companies  in  these 
times. 

Armco.  which  paid  all  produc- 
tion costs,  agreed  to  give  Fortune 
complete  editorial  authority  in 
scripting  and  producing  the  pic- 
ture. As  a  result,  it  is  a  thought- 


William  \  erity.  president  of  Arm- 
co (right)  listen.^  intently  while  di- 
rector Maurice  Rapf  discusses  a 
scene  to  he  lensed  in  executive  of- 
fice of  the  big  steel  company. 

fully  perceptive  documentary,  de- 
scribing the  problems  and  chal- 
lenges of  change  taking  place  with- 
in the  big  Middletown,  Ohio,  steel 
producer. 

Company   Is  "Going   Places" 

Probably  few  companies  could, 
or  would,  stand  still  for  this  kind 
of  probing,  but  Armco,  which  has 
been  described  as  a  shining  exam- 
ple of  a  company  really  going 
places,  comes  out  looking  remark- 
ably good  as  it  thrashes  its  way  out 
of  old  habits  and  old  methods  into 
the  new  technology  and  philosophy 
of  change. 

It  is  interesting  that  the  film 
does  not  examine  a  "glamor"  com- 
pany, where  products  themselves 
are  symbols  of  change,  but  a  com- 
pany with  venerable  facilities 
grinding  out  the  most  basic  com- 
motlity  of  industrial  society  — 
steel. 

New  Ca.sling  Method  Debaled 
Decisions  are  not  always  easily 
arrived  at.  as  Armco  prepares  for 
the  future.  The  plan  to  adopt  a  ncu 
continuous  casting  methix.!  caused 
a  lot  of  argument  within  the  coni- 


Amico  Steel's  controller,  D.  E,  Boone,  talks  about  computers  in  a  scene  from 
the  Fortune  Film  on  "The  Era  of  Radical  Change  —  and  the  Corjmration." 


pany.  There  were  as  many  for  the 
plan  as  against  it. 

As  President  C.  William  Verity, 
Jr.,  says  in  the  film,  "It  was  nc 
easy  decision  .  .  .  and  after  thrash- 
ing it  around  many  times,  the  exec- 
utive committee  recommended  that 
we  hedge  our  bet."  To  which  the 
narrator  comments,  "Not  exactly 
a  bold  decision,  and  not  everyone 
in  the  company  was  satisfied." 

But  adjusting  to  new  technology 
is  a  continuing  problem  in  most 
industries,  and  basic  production 
methods  can't  change  every  day, 
especially  in  an  industry  like  steel. 

The  Market:  Chanj;es  and  Grows 
But  Fortune  pt)ints  out  that  as  it 
has  often  explained,  what  does 
elmnge.  grow  and  become  more 
complicated  all  the  lime,  is  the 
area  in  which  the  products  of  the 
new  technology  must  be  sold  — 
the  market.  The  innovation  and 
specialty  of  today  becomes  the 
commodity  of  tomorrow,  and  the 
tomorrows  are  coming  much  faster 
than  they  used  to. 

Armco  has  always  been  an  in- 
novator in  the  steel  industry.  For 
ten  years,  the  film  points  out,  the 
company  tried  to  sell  aluminized 
steel  for  automobile  mufflers  —  an 
obvious  improvement  —  to  De- 
troit, but  it  wasn't  until  19.';9  that 


one  major  car  maker  switched  to 
an  aluminized  muffler  as  standard 
equipment.  Today,  every  Ameri- 
can car  built  has  all  or  part  of  its 
exhaust  system  made  of  aluminized 
steel.  It's  really  a  big  market. 

Product   Can    Become  Obsolete 

But  the  irony  of  it  for  Armco  is 
that  it  can't  even  sit  back  and 
enjoy  its  share.  Mufflers  are  going 
to  be  different  because  the  whole 
system  is  going  to  be  changed 
radically  to  help  the  smo^  prob- 
lem. One  solution  will  result  in 
the  exhaust  gasses  being  much 
hotter,  which  could  rule  out  alum- 
inized. But  this  could  mean  that 
stainless  steel  is  on  the  way  in. 

"There's  the  era  of  radical 
change  for  you,"  an  Armco  execu- 
tive says.  "You  spend  ten  years 
establishing  something  new  and 
useful,  and  then  find  out  it  might 
be  on  the  road  to  obsolescence  just 
a  few  years  after  you  get  it  ac- 
cepted." 

Armco  middle  management 
seems  to  be  keenly  alert  to  the 
winds  of  change  and  ready  for 
whatever  they  may  bring. 

One  young  Armco  man  sums  up 
this  attitude  in  the  concluding 
moments  of  the  film:  "Whether 
it's  change  wrought  by  use  of  a 

(CONCLUDED    ON     PAGE     209) 


Technical  "task  force"  of  .\rmco  Steel  Corporation,  about  to  go  overseas, 
pauses  for  film  scenes  shot  at  the  company  hangar  in  Middletotcn.  Ohio. 


I7lh    PRODLCTION    RKVIEW 


121 


American  Oil  Company's  driver  education  film  program  Ict.s  teachers  show 
iini)ortant  aspects  of  car  operutioii  and  safe  driving  habits  that  can't  be 
horned  through  verbal  discussion  in  the  high  school  classroom. 

American  Oil  Films  Encourage  Dri\  er  Safetv; 
Build  Company's  Image  Among  Teen-Agers 


'W/'hen  Dad  Was  a  Teenager 
"  learning  to  drive,  his  car  had 
about  60  horsepower  and  was  one 
of  30  million  motor  vehicles  on 
the  nation's  streets  and  highways. 
Today,  his  teenage  son  or  daughter 
learns  to  drive  a  car  with  three  to 
five  times  more  horsepower  on 
highways  carrying  more  than  82 
million  motor  vehicles. 

Consequently,  training  compe- 
tent drivers  now  is  both  more  im- 
portant and  more  complex  than 
when  Dad  first  lurched  along  a  se- 
cluded country  lane  in  the  family 
car  years  ago,  while  his  father 
shouted  instruction  and,  perhaps, 
epithets. 

Eight  Single-Concept  Films 

For  this  reason,  American  Oil 
Company,  the  nationwide  market- 
ing subsidiary  of  Standard  Oil 
Company  ( Indiana ) ,  is  helping 
young  people  to  become  assured, 
safe  drivers  through  the  use  of 
eight,  8mm,  single-concept,  black- 
and-white  driver  education  films 
which  visualize  special  road  situa- 


tions otherwise  impossible  to  rep- 
resent adequately  in  the  classroom. 
American  Oil  is  one  of  the  first,  if 
not  the  only,  company  to  work 
with  schools  in  this  Smm,  single- 
concept  medium. 

The  chief  goal  of  the  film  pro- 
gram is  to  assist  high  school  driver- 
education  instructors  to  graduate 
safe,  competent  drivers.  But,  of 
course,  the  project  also  serves  to 
introduce  young  motorists  and  po- 
tential future  customers  to  Ameri- 
can Oil.  Teenagers,  in  fact,  con- 
stitute one  of  the  fastest  growing 
portions  of  the  population  and  rep- 
resent the  company's  future  busi- 
ness. 

Inaugurated  in  1964,  the  film 
project  follows  a  tradition  of  youth 
programs  supported  over  the  years 
as  an  aspect  of  American  Oil's  cor- 
porate citizenship.  For  example, 
the  company  and  The  American 
Oil  Foundation,  for  many  years 
has  sponsored  the  4H  Tractor  Pro- 
gram in  40  states.  American  Oil 
Foundation  also  contributes  to  the 


Chief  goal  of  American's  driver  education  film  program  is  to  help  high 
school  driver  education  teachers  to  develop  safe,  competent  drivers.  But 
the  widely-used  series  is  also  inirnd\ii  iiej,  imti  nlial  euslonurs  tt>  cmnpantj. 


Future  Farmers  of  America  foun- 
dation. 

Pro\ided  Booklets  and  Posters 
The  company,  in  the  early  Six- 
ties prepared  four  booklets  telling 
the  story  of  the  petroleum  industry 
in  terms  of  research,  marketing, 
transportation  and  exploration. 
Each  of  these  booklets  was  mailed 
to  more  than  17,000  high  schools 
in  the  country  with  an  offer  to 
make  them  available  in  quantity 
free  of  charge  for  classroom  use. 
The  response  was  very  good. 

A  poster  program  was  also  es- 
tablished   in    which,    each    month 


Driver    education    students    at    the 

Xaperville,  111.  Communitij  High 
School  were  among  the  first  to  use 
American  OiFs  Smm  film   program. 

during  the  school  year,  a  poster 
covering  a  science  topic  in  petrol- 
eum is  mailed  to  each  high  school. 
In  addition  to  highlighting  science, 
these  posters  help  to  build  the 
image  of  the  teacher  and  promote 
interest  in  the  petroleum  industry 
from  a  job  standpoint. 

However,  in  the  past,  most  cor- 
porate youth  activities  had  been 
generally  concentrated  in  rural 
areas.  There  was  a  need  to  level 
out  this  activity  so  as  to  incorpor- 
ate more  teenagers  in  urban-sub- 
urban environments.  In  the  search 
for  a  common  denominator  through 
which  to  contact  teenagers,  only 
one  appeared;  the  high  school. 

Meanwhile,  at  various  nation- 
wide meetings  American  Oil  deal- 
ers suggested  that  a  program  be 
developed  to  promote  safe  driving 
among  today's  youth. 

Form  An   .\d\isory   Committee 

As  a  result,  the  National  Educa- 
tion Association's  National  Com- 
mission on  Safety  Education  was 
approached  and,  with  American 
Oil  support,  a  special  committee  of 
professionals  in  driver  education, 
traffic  safely,  and  audio-visual  in- 
struction was  formed. 

This  committee  developed  the 
concept  of  a  driver  education  film 
program  to  counteract  the  inade- 


by  R.  L.  Ultley,  Supervisor 
Youth  &  Educational  Activities 
American  Oil  Company 


quacy  of  words,  charts  and  still 
pictures  to  portray  road  situations 
realistically  —  a  problem  further 
complicated  by  the  limited  experi- 
ence of  the  beginning  driver. 

Series    Produced   bv    Parthenon 

The  committee  working  with  the 
National  Commission  on  Safety 
Education  and  Parthenon  Pictures, 
a  leading  Hollywood  production 
company,  produced  the  eight  films. 
The  films  do  not  bring  a  moving 
car  into  the  classroom.  But  they  do 
the  next  best  thing  by  realistically 
simulating  special  driving  situa- 
tions —  at  a  cost  so  low  any  school 
can  afford  one  or  more  sets. 

Titled  Schooled  in  Safety,  the 
motion  pictures  are  designed  as  a 
special  supplement  to  the  national 
driver  education  program.  Each  of 
the  eight  films  is  4'  2  minutes  long. 
They  allow  teachers  to  show,  on 
screen,  important  aspects  of  driv- 
ing that  could  not  be  practicably 
demonstrated  in  class  discussion  or 
on  the  road. 

Cover  These  Essential  Topics 

Topics  discussed  include  how  to 
cope  with  highway  emergencies, 
how  to  drive  on  urban  superhigh- 
ways, how  the  brakes  and  ""power 
train"  of  a  car  work,  what  physical 
forces  and  laws  are  involved  in  op- 
erating a  car,  and  the  limits  ot 
lights  in  night  driving.  The  film 
program  includes  a  guide  book  to 
assist  the  teacher  and  a  special 
booklet  on  safe  driving  for  stu- 
dents, called  "Tips  from  Pro  Driv- 
ers." 

The  films  tie  in  directly  with 
existing  driver  education  textbooks 

(CONCLUDED     OS     PAGE     201   I 

'Schooled    in    Safetv"    program    in- 
eludes    eight    Smm,    singlc-concei>t 
films     (each    AH    min.),     plus    the 
teacher's   guide   and   a    booklet   ft 
students  on   "Tips  from    Pro   Drii 
ers."  Series  is  available  in  both  n  • 
a>\d  cartridge  format  and  is  also  »• 
leased  in   IBnvti  sound  film  formal. 


BUSINESS   SCREEN   •    1967 


Watch  for  Handtraps 

A  Film   Help.-   Prrvfnl   Injuries 

LAST  FALL,  in  plants  through- 
out the  U.S.  Steel  Corpora- 
tion, employees  picked  up  paper 
I  and  pencil — and  watched  a  movie 
I  — The  Handlrap  Test.  It  was  a 
I  new  20-niinute  motion  picture  in 
I  color  which  was  shown  over  a 
I  two-month  period  to  all  company 

employees. 
I      The    film    was    sponsored    by 
I  USS  for  one  purpose  —  to  help 
I  workers  prevent  hand   and   finger 
injuries  on  the  job  and  off. 

Some  4S5.000  hands  and  fin- 
gers were  disabled  in  industrial 
accidents  last  year.  Such  injuries 
were  the  number  one  safety  prob- 
lem in  American  industry.  In  fact, 
one  of  every  four  disabling  in- 
juries involved  the  hands. 

The  Hamllrap  Test  —  patterned 
after  the  recently  televised  Nation- 
al Driver's  Test  —  quizzed  view- 
ers on  their  knowledge  of  causes 
of  hand  and  finger  injuries  and 
their  reaction  to  potential  accident 
situations.  The  test  was  not  for 
grading  purposes,  but  to  remind 
employees  of  the  many  potential 
hazards  to  hands  and  fingers,  and 
to  determine  how  well  the  average 
USS  employee  recognizes  "hand- 
traps." 

The  film,  prcxluced  by  Matt  Par- 
rel! Productions.  Inc.,  of  New 
York,  used  USS  employees  and 
plant  and  mine  locations  in  its 
filming.  In  the  film,  employees 
were  vividly  reminded  of  "pinch- 
points"  —  places  where  hands  and 
fingers  can  be  caught  between  two 
objects. 

"Pinchpoints"  are  a  part  of  ev- 
eryday life,  the  film  points  out. 
They  are  everywhere  —  at  home, 
at  play,  at  work  —  kitchen 
drawers,  auto  doors,  machinery  in 
motion.  But  pinchp<iints  in  them- 
selves are  harmless.  It's  only  when 
we  get  a  hand  or  finger  in  a  pinch- 
point  that  it  can  become  a  "hand- 
trap." 

The  Hamllrap  Test  was  pro- 
duced to  help  U.S.  Steel  people 
recognize  pinchpoints  so  handtraps 
will  be  avoided  and  hands  and 
fingers  will  be  protected.  S.'i  prints 
of  the  film  were  used  in  showings 
throughout  all  U.S.  Steel  plants.  • 


f\  F  All  the  communication 
^-^  skills  in  the  repertoire  of  the 
average  man  or  woman,  the  one 
used  most  ( and  paid  attention  to 
least )  is  that  of  listening.  The 
amount  of  time  devoted  to  instruc- 
tion in  the  art  of  listening  is  min- 
iscule. 

An  unusual  motion  picture,  cur- 
rently available  for  outright  print 
purchase,  represents  a  vital  step 
towards  correcting  the  imbalance 
in  favor  of  the  eye  at  the  expense 
of  auditory  sense.  Are  You  Listen- 
ing? (  12' ; -minutes.  16mm  b&w) 
was  produced  by  Henry  Strauss  & 
Co.  It  not  only  diagnoses  major 
causes  of  the  "non-listening"  dis- 
ease but  also  provides  a  basis  on 
which  effective  programs  of  cura- 
tive value  can  be  developed. 
Listening  Can  Be  Neutralized 
The  films  premise  is  that  people 
are  prevented  from  listening  by 
certain  emotional  or  intellectual 
distractions.  Even  the  skillful  lis- 
tener can  fall  prey  to  one  of  sev- 
eral "conditions  of  interference" 
in  which  his  skill  is  neutralized. 

In  structure  as  well  as  the  na- 
ture of  its  subject  matter.  Are 
You  Listening?  is  a  very  useful 
tool  for  business,  supervisory,  and 
a  wide  range  of  other  group  uses. 
Five  dramatic  "case  histories" 
provide  substance  for  effective 
and  objective  listening  as  they 
present  subtle  but  forceful  back- 
ground on  what  happens  when 
people  fail  to  listen. 

Show  Causes  of  Non-Listening 
The  five  cases  show  five  differ- 
ent causes  of  non-listening  in  op- 
eration. In  each  case  the  effect  is 
one  of  dissatisfaction  —  no  matter 
what  the  setting  nor  who  the  par- 
ticipants. .\  supervisor  is  insensi- 
tive to  the  feelings  and  opinions  of 
employees.  The  morale  in  his  unit 
sinks  to  an  all-time  low.  In  an- 
other case,  a  meeting  is  held  at 
which  the  leader  pays  attention 
only  to  himself.  Participation 
drops  off  to  nothing.  Then,  we  ob- 
serve an  evaluation  interview 
which  produces  nothing  but  ill 
will  and  evaluates  just  plain  noth- 
I  ing.  No  one  is  listening. 

At  another  interview  there  is 
every  appearance  of  listening,  but 
we  come  to  realize  that  "listening 
is  more  than  meets  the  ear".  It  is 
not  something  that  takes  place  on 
the  surface.  It  is.  rather,  some- 
thing that  tKcurs  deep  within  each 
individual  giving  meaning  and  im- 
portance to  someone  else.  In  this 
instance  there  is  little  more  than 
wasted   time. 

Finally,  we  eavesdrop  on  a 
situation  in  which  a  prospective 
airline  passenger  attempts  to  con- 


"Thc  act  of  listening  is  one  of  thf  "She  screens  out  unwanted  sounds; 
inoxl  important  of  all  litiman  funt-  fillers  ami  distorts,  because  of  things 
lions  anil  one  of  the  most  difficult."      which   she    doesn't    want    to    hear." 

ARE  YOU  LISTENING? 

This  New  12->linule  Pielure  ("an  Help  Its  Viewers  Improve 
Upon  the  Mo8t-Ur>r<l.  Bailly-Neglerteci  Communiralion  .Skill 


vey  something  of  his  uncertainty 
to  an  employee  of  the  airline.  The 
point  is  beautifully  made  that  lis- 
tening is  not  simply  a  matter  of 
hearing  what  is  said.  Nor  is  it 
something  that  can  be  accom- 
plished with  one-half  of  one's  at- 
tention. We  "see"  listening  as  a 
truly  full-time  effort. 

Binding  these  separate  cases 
together,  providing  the  philosophic 
thread  that  makes  a  unified  whole 
out  of  distinctly  individual  parts, 
is  some  exciting  documentary-style 
footage  of  people  in  various  atti- 
tudes of  listening  and  not  listening. 


"Wc    begin    life    by    listening.    \Vc 

Iciirn  to  talk  Inj  li.steninp  .  .  ahsorh 
ideas;  grow  hy  listening." 

of  paying  close  attention  and  of 
screening  everything  out,  of  in- 
volving themselves  and  of  cutting 
themselves  off.  The  scenes  are  apt 
visualizations  of  the  ideas  about 
listening  that  abound  in  the  film's 
narration  script :  ideas  w orth  bring- 
ing to  life. 

Are  You  Listening?  was  orig- 
inally produced  by  the  Strauss  or- 
ganization for  Pan  American 
World  Airways  for  use  in  their 
Sales  and  Service  training  pro- 
grams. 
llo«   Yon  Can  Obtain  This  Film 

The  film  is  now  available  for 
general  distribution  as  well.  The 
purchase  price  of  .4  re  You  Listen- 
ing? is  SI 40  which  includes  a  well- 


organized  discussion  guide,  in- 
valuable for  small  group  or  class- 
room showings.  Previews  can  be 
arranged  at  a  cost  of  SI 0.00,  ap- 
plicable towards  purchase.  Henry 
Strauss  &  Co.,  31  West  53rd 
Street.  New  York  City,  are  the 
sole  distributors.  • 


Seagram's  Holiday  Promotional 
Show  Features  Unusual  Visuals 

Seagram-Distillers  Co.  demon- 
strated its  Christmas  and  New 
Year's  holiday  packaging  and  ad- 
vertising plans  during  October  and 
early  November  last  fall  at  32 
meetings  held  for  the  company's 
own  and  distributor  salesmen  at 
strategic  locations  throughout  the 
country.  Three  traveling  station- 
wagon  units  with  Powerhouse 
slidefilm  and  16mm  sound  motion 
picture  projectors,  20-foot  wide 
screen,  and  designed  for  one-man 
operation,  were  used  to  put  on  the 
meetings. 

Seagram  wanted  something  spir- 
ited this  year  for  the  annual  sales- 
men's show  —  something  with  fun. 
a  lot  of  pacing,  get-up-and-go  sales 
excitement  —  but  at  the  same 
time  not  taking  itself  tixi  seriously. 

The  presentation,  said  to  be  ex- 
tremely successful  in  pleasing  its 
audience  and  motivating  them  for 
the  big  holiday  season,  combined 
motion  pictures  and  slides  on  one 
wide-screen,  with  content  material 
provided  by  puppets,  hill-billy 
singers,  pop  art,  Super-Salesman 
himself,  a  cast  of  20,  an  original 
score  and  many  more  elements. 
Slide  changes  were  cued  to  a  script 
and  made  manually,  while  the 
16mm  projector  ran  continuously. 
Both  picture  sources  were  blend- 
ed into  a  freshly  new  and  smooth- 
ly integrated  presentation,  all  put 
touether  bv  X'isualscopc.  Inc..  New 
Y^rk.  , 


17lh    PRODUCTION   REVIEW 


1 23 


Title  frame  of  IBM  widescreen  presentation  which  featured  the  Gray  Company's  successful  experience. 


Strong  graphics  combined  with   live  photography  pictured  the  computing  speed  of  IBM's  Ramoc   1405. 


Overlapped   images  created  excitement,   illustrated   machme  parts  awaiting   replacement   in   inventory. 


Above:  five  elements  of  manufacturing  "loop":  order,  manufacturing,   planning.    Inventory   and    financial    control. 
Below:  complex  bill  of  materials  explosion  was  built  up  ocross  the  screen  for  easy  comprehension. 


Visual  Impact  Helps 
Sell  Data  Processing  , 

IBM   Widescreen  Pr<>j»ram 

Vt  ins    .\uilienoes    at    Exhibitiun 

Oeven  Leading  Manufactur- 
'--'  ERS  of  data  processing  systems 
were  invited  by  the  Data  Proces- 
sing Management  Association  to 
present  case  histories  at  their  three- 
day  Exhibition.  The  case  history 
presentations  were  to  be  "side 
show"  exhibits  with  each  company 
attracting  its  own  audience. 

This  year's  show  was  held  at  the 
Conrad  Hilton  Hotel  in  Chicago. 

IBM  chose  to  tell  the  story  of 
a  medium-size  manufacturer,  the  ■ 
Gray  Company  of  Minneapolis, 
which  had  installed  a  punch  card 
machine  in  1952  and  since  then 
had  expanded  its  system  to  an 
IBM  System/ 360  to  include  vir- 
tually every  phase  of  its  manufac- 
turing operation.  Its  sales  had  more 
than  tripled  since  1950,  and  its 
work  force  more  than  doubled.  It 
was  a  success  story  largely  due  to 
efficient  systems  management.  It 
was  a  story,  too,  with  which  most 
of  the  DPMA  membership  could 
identify. 

•  The  Problem:  To  present  the 
Gray  Company  story  in  a  style  to 
capture  an  audience's  attention 
without  distracting  from  the  mes- 
sage itself.  To  bring  showmanship 
to  the  story,  but  avoid  the  pitfall 
of  over  production. 

IBM  wanted  to  present  the  story 
with  impact  and  showmanship  to  ; 
the    prospective     systems    buyers 
who  are  in  strong  concentration  at 
the  DPMA  meetings. 

•  The  Solution:  A  tightly  paced 
forty-five  minute  audiovisual  pre- 
sentation using  a  new  "overlap" 
slide  and  film  technique  developed 
by  Ken  Saco  Associates,  New 
York.  With  this  dramatic  visual 
support  IBM  executives  who  were 
intimately  connected  with  the  Gray 
story  were  chosen  to  appear  as 
"live"  speakers.  Gray  Compan\ 
executives  who  were  involved  with 
implementation  and  purchasing  de- 
cisions were  asked  by  IBM  to  ap- 
pear in  the  presentation  in  filmed 
interviews. 

The  production  was  structured 
to  tell  the  Gray  story  chronologic- 
ally, alternating  problem  with  so- 
lution, with  company  reaction  and 
steps  toward  new  systems  devel- 
opment. 

Working  closely  with  IBM,  who 
structured  the  basic  story.  Ken 
Saco  Associates'  writer  Richard 
Bruner    developed    a    script    with 


BUSINESS    SCREEN    •    1967 


Ken  Saco  integrating  visual  treat- 
ment. From  the  resultant  story- 
board  emerged  the  style  —  a  com- 
1  bination  of  live  film  footage  and 
still  photography  with  strong  sym- 
bolic graphics. 

Working   under   Ken   Saco  As- 
sociates' supervision.  IBM  film  and 
still    photographers    covered     the 
Gray    Company    executive    intcr- 
1  views  and  the  entire  manufacturing 
I  operation  in  three  days  of  intensive 
shooting  on  location  in  Minneapo- 
'  lis.  Time  was  a  crucial  factor  with 
the  entire  production  scheduled  for 
a  60  day  completion  date. 
:      Staging  involved  the  use  of  two 
I  podiums,  one  on  either  end  of  the 
i  twenty-four     foot     wide     screen. 
]  Speakers  appeared  on  alternating 
I  sides.  Filmed  interviews  were  plan- 
1  ned  for  cross  conversation  between 
I  live   speaker   and    filmed   speaker. 
I  This  required  exacting  scripts  and 
!  careful  timing. 

Visuals  were  used  to  symbolize 
the  progress  from  the  beginnings 
of  a  system  to  a  fully  integrated 
system.  Photography  illustrated 
systems-in-use.  Complex  systems 
flow  charts  were  boiled  down  and 
their  essence  built  up  step  by  step 
across  the  wide  screen. 

Results:  Audiences  were  at- 
tracted to  the  IBM  performances 
in  greater  numbers  than  to  any 
other  exhibitor.  .Audience  reaction 
was  captured  through  a  question- 
naire distributed  at  the  third  per- 
formance. The  overwhelming  en- 
thusiastic responses  were  ample 
evidence  of  its  effectiveness. 

So  successful  was  the  production 
that  immediate  plans  were  begun 
to  translate  the  live  performance 
into  a  filmed  version  usable  by 
IBM  branches  over  the  country. 

Once  again  the  audio-visual 
medium  demonstrated  its  unique 
ability  to  attract  sizeable  audiences 
and  communicate  a  complex  cor- 
porate story  favorably  and  consis- 
tent with  good  corporate  image.  • 


Cancer  Society's  "Crusade  '67" 
Film  Processed  at  Color  Service 

j  it  The     American     Cancer     So- 
ciety's Crusade  '67  film  is  present- 
'  ly  being  processed  by  Color  Service 
I  Company.  It  is  scheduled  for  na- 
tionwide   television    release    early 
in  April. 

The  half-hour  color  film  fea- 
tures Jack  Benny.  Sammy  Davis, 
Jr..  and  Lome  Greene  of  televi- 
sion's Bonanza.  Crusade  '67  was 
produced,  directed  and  writ- 
ten by  Harry  Olesker  of  the  .Amer- 
ican Cancer  Society,  with  editing 
and  color  quality  control  by  Stefan 
Bcdnariuk.  • 


ONE  OF  THE  Great  scientific 
laboratories  in  the  world. 
Brookhaven  National  Laboratory, 
at  Upton.  Long  Island.  New  York, 
is  the  subject  of  a  new  film  de- 
signed to  explain  the  objectives  of 
the  national  research  center,  and 
show  how  they  are  carried  out  a-- 
an  integral  part  of  the  Atomic  En- 
ergy Commission's  nationwide 
program. 

Research  at  Brookhaven.  which 
is  operated  for  the  A.E.C.  by  As- 
sociated Universities.  Inc.,  (Col- 
umbia. Cornell,  Harvard.  Johns 
Hopkins.  M.I.T..  Princeton.  Penn- 
sylvania. Rochester  and  Yale )  en- 
compasses a  broad  sf>ectrum  of 
the  sciences. 

Nuclear  Experiments  Pictured 

The  film.  The  Brookhaven 
Speclrum,  produced  for  the  Lab- 
oratory by  Owen  Murphy  Produc- 
tions. Inc..  of  New  York,  surveys 
some  of  the  varied  aspects  of 
nuclear  research  and  engineering 
at  the  Laboratory. 

Scientists  and  technicians  are 
seen  conducting  experiments  in 
biology,  chemistry,  medicine,  phy- 
sics and  reactor  technology.  The 
use  and  operation  of  such  large 
and  complex  facilities  as  reactors 
and  accelerators  are  shown  in 
studying  the  fundamental  structure 
of  matter  and  the  forces  within  the 
atomic  nucleus.  Yet  in  spite  of 
the  impressive  size  and  complexity 
of  their  tools,  the  film  concen- 
trates upon  the  men  and  women 
themselves  who  are  the  most  vital 
component  of  any  scientific  in- 
vestigation. 

These  .\re  Research  Projects 

Among  the  research  projects  re- 
viewed in  the  film  are  these:  the 
presenation  of  perishable  foods 
with  high  intensity  radiation:  the 
auto-radiography  of  rare  oil  paint- 
ings by  neutron  activation:  studies 
with  radiation  on  the  mechanisms 
of  aging:  an  experiment,  in  coop- 
eration with  NASA,  on  the  com- 
bined effects  of  weightlessness  and 
radiation  on  living  organisms  in 
outer  space:  a  newly  developed 
treatment  for  leukemic  patients  by 
extracorporeal  irradiation  of  the 
blood:  an  experiment  at  the  .^3- 
BeV  Alternating  Gradiant  Syn- 
chrotron resulting  in  the  discover) 
of  an  important  subnuclear  par- 
ticle; and  the  use  of  neutron  spec- 
trometers at  the  High  Flux  Beam 
Research  Reactor  in  studying  the 
structure  of  liquids  and  solids. 

In  conclusion,  the  film  suggests 
the  many  lines  of  research  that  lie 
ahead.  While  the  primary  aim  of 
such  research,  basic  in  itself,  is  to 
add  to  man's  knowledge  of  his 
physical  world,  it  is  eventually  ap- 


Loading  the  face  of  u  •iTu)ihiti   reactor  at  Bronklnivi  n  \iilioual  Laboratory. 

The  Spectrum  of  Research  at  Brookhaven 

Nuclear   Keseareh   Projects,  Desipnerl   lo   Benefit    Mankind, 
('aughl    \k  ilh    Imafiinalive    Skill    at    a    Nati«>nal    Lahoralory 

plied  to  his  benefit  in  a  more  di- 
rect sense. 

Rare  Combination  of  Talents 

The  Brookhaven  Siyeclrun: 
brings  viewers  an  impressisc 
2.''' : -minutes  of  beautiful  color 
photography,  visually  enhanced  b\ 
skillful  use  of  colored  lights  and 
selective  focus,  and  complemented 
by  a  sound  track  orchestrated 
from  sound  "themes"  actually  re- 
corded live  at  the  laboratory.  Paul 
Cohen,  of  OMP  was  director: 
.Alexander  Scourby,  the  narrator: 
and  Frank  Lewin  composed  the 
sound  track. 

Final  distribution  plans  have 
not  been  worked  out  as  yet.  The 
film  is  intended  for  general  audi- 
ences. Official  previews  were  held 
in  New  York  and  in  Washington 
late  in  March.  Each  A.E.C.  film 
library    will     have    a     print,     and 

Calf  is  being  treated  for  leukemia  throtigh  cxira-corportal  irradiation  of  the 

hhwd—oni    of  th(    ri:\i  iircli  /iro/icfs  \lioun  in  "7"/i<    Brookluniii  Siuclrtim" 


J^,    ■ 

3Sir  3-' 

IctB 

1  1  ■■■  y 

U.^V 

I 

'  ;.' 

Placing  a  target  In  fore  open  port  of 
tligh  Flux  Beam  Reactor  in  a  scene 
for    "The     Brookhaien     Speclrum." 


Brookhaven.  itself,  will  show  the 
film  to  community  groups  on 
Long  Island,  accompanied  by  a 
speaker  to  intnxluce  the  picture 
and  to  answer  audience  questions. 


17lh    PRODUCTION    REVIEW 


12."; 


BRIEF  REVIEWS  OF  FACTUAL   PICTURES  OF  THE  MONTH 

Useful  Tra\el  Tips  for  "People  on  the  Go" 

TV  Stations  Like  Program  \'alues  in  Siiort  Monsanto  Film 


T  N     1968,    Americans    will    be 

packing  their  bags  and  taking 
off  on  travels  amounting  to  one 
trillion  miles  ...  53  per  cent  of 
the  adult  population  traveled  100 
miles  or  more  from  home  last  year 
.  .  .  among  new  passport  holders, 
women  outnumber  men  —  802.- 
890  to  748,690. 

Based  on  statistics  like  these,  it 
can  be  seen  that  most  Americans 
are  interested  in  travel  —  and  that 
anything  that  satisfies  this  interest 
• —  such  as  a  film  about  how  to 
pack  a  bag  —  should  have  a  good 
audience. 

.Aid    to    Customer    Relations 

The  Monsanto  Company,  which 
supplies  the  plastic  materials  used 
in  Samsonitc  luggage,  has  recent- 
ly sponsored  a  short  film,  People 
on  the  Go.  which  demonstrates  a 
number  of  tips  on  how  to  pack  a 
bag  quickly  and  efficiently.  It  is 
aimed  at  daytime  TV  audiences, 
principally  of  women,  and  is  of- 
fered to  television  stations  com- 
bined with  a  set  of  six  cartoons  for 
programming  use,  and  a  sheet  full 
of  travel  statistics  about  which  a 
whole  program  can  be  built. 

Monsanto  produced  the  film  for 
Samsonite  Corporation  as  a  good 
customer  relations  gesture.  Not 
that  Samsonite  needs  any  help  in 
the  sales  promotion  line  —  the 
company  is  by  far  a  leader  in  the 
luggage  field,  and  is  one  of  the  in- 
dustry's most  adept  merchandisers. 
But  public  relations  activity  at 
Monsanto  is  more  often  in  support 
of  its  customers  than  on  its  own 
behalf,  and  the  People  on  the  Go 
promotion  seemed  a  nice  thing  to 
do  for  one  of  its  top  customers. 

.Artful    Evolution   of   Luggage 

The  film  has  been  out  only  a 
few  weeks,  but  is  already  achiev- 
ing wide  acceptance.  TV  stations 
are  not  only  using  the  film,  but 
are  building  on  it  to  set  up  whole 
programs  based  on  the  travel 
theme  and  using  the  statistical 
data  sheet  and  the  series  of  amus- 
ing cartoons  about  the  evolution  of 
luggage,  drawn  by  Bernie  Oelge. 
of  Cellomatic. 

People  on  the  Go.  produced  by 
Aegis   Productions,   Inc.,  of  New 


York,  demonstrates  in  a  montage 
of  fast  takes  some  of  the  stresses 
and  strains  that  luggage  is  subject 
to  —  moving  on  and  off  ships, 
planes,  auto  trunks  and  rooftops. 
Without  plugging  for  any  one 
brand    ( oni\    one   brief  look   at   a 


Whoever  called  this  the  period 
of  chivalrv?  This  errant  knight  won't 
cull  help  ciirnj  his  own  bludgeon! 

Samsonite  tag  throughout  the 
film)  it  shows  that  modern  lug- 
gage should  be  lightweight,  but 
roomy  and  strong. 

Packing  tips  include:  stuffing 
things  in  the  tips  of  shoes,  using 
small-size  containers  for  cosmetics, 
taking  advantage  of  the  modern 
non-wrinkling  synthetic  knit  and 
jersey  clothing.  Monsanto  takes  no 
credit  at  all.  except  in  a  brief  end- 
title,  which  many  TV  stations  are 
apt  to  cut.  anyway. 

But  Monsanto  believes  that  its 
indirect  advantages  from  the  film 
will  lie  in  encouraging  more  use 
of  strong,  lightweight  plastic  mate- 
rials in  luggage,  more  use  of  syn- 
thetic yarns  in  clothing,  and  in 
this.  Monsanto  can't  fail  to  get  its 
share.  • 


Then  came  the  re%olution,  both  in 
luggage  anil  higgagr-luttuUing,  as 
man  at  last  assinnes  hi.',-  rightful  role. 


Scene  in  the  Heading  Railroads 
new  picture  "Your  Track  to  Profit." 

"On-Time  Delivery"  Featured  in 
Reading   Railroad's   Sales   Picture 

The  Reading  Railroad's  new 
14-minute  sales  film  (color)  tells 
the  story  of  "personalized  custom- 
er service,"  which  the  railroad  fea- 
tures along  with  "On-Time  Deliv- 
ery." These  are  two  key  precepts 
on  which  Reading  has  prided  itself 
for  many  years. 

Singled  out  for  special  attention 
in  Your  Track  to  Profit,  produced 
by  Mutschmann  Films.  Frazer,  Pa., 
are  such  new  technical  develop- 
ments as  TRACE,  the  recently- 
installed  "real-time"  computer  sys- 
tem: Reading's  marine  terminal  at 
Port  Richmond,  Philadelphia;  the 
company's  rapidly  growing  con- 
tainer service;  and  "Bee-Line" 
service,  now  offering  fast  dock-to- 
dock  delivery  to  on-line  customers 
who  ship  a  minimum  of  five  cars. 
The  "Bee-Line"  trains  by-pass  ter- 
minal delays  completely,  with  one 
crew  handling  switching  at  both 
ends  as  well  as  road  service  en 
route,  making  possible  delivery  to 
on-line  points  in  hours  instead  of 
days. 

Provided  in  16ram  format  for 
screening  before  large  groups,  or  in 
a  self-contained  8mm  version  in  a 
desk-top  projector,  Your  Track  to 
Profit  is  being  shown  by  Reading 

Pre^icwe^s:  Roderick  Crahb,  direc- 
tor of  public  relatioiu  at  the  Read- 
ing Railroad  (left)  pictured  at  pre- 
view of  "Your  Track  to  Profit"  icith 
producer  Bill  Mutschmann,  presi- 
dent  of   Frazer,  Pa.  film   coinpamj. 


spokesmen  to  the  railroad's  cuv- 
tomcrs  and  likely  prospects  for  il^ 
services. 

The   firm's   concluding   line   ■ 
narration,  as  a  switch  signal  turn 
from  red  to  green,  is  direct  and  i 
the    point:    "Our   salesman    is    m 
your  office  right  now,  why  not  give 
him  the  "go"  signal?"  • 

*        *        * 

"Symmetry"  a  Ballet-on-Film 
Helps  Teaching  of  College  Physics 

An  op-art  ballet-on-film  is  the 
latest  in  the  series  of  motion  pic- 
ture sponsored  by  the  National 
Science  Foundation,  and  designed 
for  teaching  purposes  in  freshman 
and  sophomore  college  physics. 

Symmetry,  designed  and  di- 
rected by  the  noted  animator, 
Philip  Stapp.  structurally  follows 
precise  mathematical  laws  of  sym- 
metry in  a  two-dimensional  plane. 
Mr.  Stapp  explained  at  a  recent 
preview  in  New  York's  Museum  of 
Modern  Art,  "It  is  not  a  film 
about  science,  but  a  film  which  de- 
velops according  to  specific  scienti- 


A  PREVIEW  OF  EDITORIAL  FEATURES  FOR  THESE  PAGES 

■sV  Features  to  appear  in  subsequent  issues  include  a  pictorial  report 
on  audiovisual  facilities  at  Douglas  Aircraft;  a  "behind-the-scenes" 
analysis  of  modern  data  processing  now  used  in  film  distribution:  a  sec- 
tion on  Expo    67:  the  Index  of  Sponsored  Films  (reviewed  in   1966). 


The  letter  S  /la?  an  axis  of  two-fold 
sijinmelnj.  perpendicular  to  it  —  and 
passing  through  its  center. 

fie  laws  in  the  manner  in  which  a 
sonnet,  or  haiku,  determines  poetic 
form." 

Symmetry  was  made  at  Sturgis- 
Grant  Productions.  Inc..  in  New 
York,  over  an  18-month  period  in 
collaboration  with  three  physicists 
—  Alan  Holden  of  the  Bel'l  Tele- 
phone Laboratories,  Judith  Breg- 
man  of  the  Brooklyn  Polytechnic 
Institute,  and  Richard  Davisson  of 
the  University  of  Washington.  The 
music  for  the  film  was  composed 
by  Gene  Forrell. 

Philip  Stapp,  a  painter  as  well 
as  film-maker,  has  exhibited  his 
works  in  several  New  York  mus- 
eums. He  has  directed  animation 
films  for  the  Marshall  Plan  in 
Paris,  and  has  received  awards  at 
film  festivals  in  Brussels,  New- 
York,  San  Francisco  and  Venice. 

In  addition  to  its  primary  use  in 
phvsics'  instruction,  the  10-min- 
ute  color  film  has  also  excited  in- 
terest among  art,  music  and  design 
teachers,  as  well  as  among  theat- 
rical distributors.  • 


126 


BUSINESS    SCREEN 


1967 


With  me  you'll  only  be  great. 


Add  us  and  be  SPECTACULAR! 


The  Kodak  CAROUstu  AV-900  Projector  rolls  olT  your  slide 
presentation  smoothly  without  getting  in  your  way. 

It's  jamproof  on  remote  control,  jamproof  on  manual. 
jamproof  even  when  completely  unallended  on  automatic 
slide  changing  at  5-.  8-.  or  I  .S-sccond  intervals. 

But  now  suppose  you  want  to  dazzle  \our  audience.  You 
can  add  monaural  or  stereo  taped  sound  synchronized  to 
slides.  For  unattended  showings,  too.  if  you  want  it  that  way. 

Or  how  about  the  professional  touch  of  one  slide  fading 
or  lap  dissolving  into  the  next  slide— dramatizing  progression, 
or  just  to  add  impressive  elTecl?  Also,  with  synchronized 
sound  and  unattended  performance  if  you  like. 

You  can  even  razzle-dazzle  vour  audience  with  slides  that 


show  simulated  motion— actually  demonstrate  flow  paths, 
directional  change,  progressive  and  regressive  action.  Kodak's 
new  Carousel  Motion  Adapter  and  specially  prepared  slides 
make  it  happen. 

Lenses.'  There's  a  size  for  room  or  hall,  including  zoom. 

Why  go  into  another  presentation  without  the  KoD\K 
Carol'sei  '  System  pulling  for  you. 

To  sec  one.  call  your  Kodak  Educational 
Markets  dealer.  Or  write  for  hookletVI-IO 
and  read  about  the  great  showman  you 
can  be. 

EASTMAN   KODAK   COMPANI 
Rivhester.  NY.   14650 


17lh    PRODUCTION    REVIEW 


127 


MEDICINE 

EDUCATION 

INDUSTRY 

DOCUMENTARY 

TELEVISION 

CINEGRAPHIC  EXHIBITS 


STURGIS-GRANT 
PRODUCTIONS,  INC. 

328  East  44th  Street,  New  York,  N.Y.  10017 
212/689-4994 


.WANT  TO  SEE.. 


the  rest  of  your  life 

A  retirement  planning  film  for  the 
Mayor's  Commission  for  Senior  Citizens 

CALL   ON    US   FOR    PREVIEW 

GILBERT  ALTSCHUL  PRODUCTIONS,  INC. 

909  West  Diversey  Parkway,  Chicago,  III.  60614 


Change  Reshapes  Today's  Drug  Store  Market 


"TV  RUG  Nkws  Weekly  has  gath- 
■'-'  ered  together  comprehensive 
data  about  the  drug  store  market, 
and  presents  it  in  a  sound  slide- 
film.  The  Changing  Drug  Store 
Market. 

The  new  fihii,  produced  by 
Rossmore  Productions,  of  New 
York,  points  out  that  the  market 
is  moving  in  three  major  direc- 
tions: ( 1 )  towards  the  predomin- 
ance of  the  larger  stores  —  those 
doing  at  least  $200,000  annual 
volume  and  over;  (2)  towards 
growing  complexity  —  greater 
numbers  of  departments  and  prod- 
ucts served  by  many  more  dis- 
tributors; and  (3)  towards  vastly 
greater  competition,  particularly 
by  supermarkets  and  their  subsi- 
diaries. 

These  three  significant  changes 
in  the  market  are  reshaping  all 
drug  merchandising,  the  film 
states. 

Drug  News  Weekly,  a  Fairchild 
Publication  with  40  news  bureaus 
in  the  U.S.  and  abroad,  provides 
news  and  ideas  that  can  be  effec- 
tively used  by  key  accounts.  It  has 
41,000  paid  subscribers  in  an  in- 
dustry saturated  with  free  journals. 

The  films  says  that  "any  pub- 
lisher can  address  a  publication  to 
any  person,  title,  or  company  — 
but  only  the  individual  at  the  re- 
ceiving end  can  address  himself  to 
reading  the  publication  and,  by  so 
doing,  close  the  communications 
loop.  Reading  is  a  unilateral  deci- 
sion." 

The  magazine  presents  new  evi- 
dence of  its  leadership  and  effec- 
tiveness in  a  survey  which  shows 
that  its  readers  are  key  people  in 
key  accounts  responsible  for  most 
of  the  purchasing  in  these  stores. 

The  film  is  being  used  in  desk- 
top showings  for  agency  and  ad- 
vertising managers  with  LaBelle 
Courier  battery-powered  sound 
slidefilm  projectors.  According  to 
DNW  advertising  manager  Louis 
D.  Bailey,  the  reaction  to  the  film 
has  been  uniformly  good.  • 

*  *  :■;: 

Magazine's  "Farm  Progress  Show" 
Dramatic  Subject  of  Color  Film 

■m  Farmer  City,  Illinois  was  well- 
named  for  the  site  of  the  14th  an- 
nual Farm  Progress  Show  put  on 
by  the  editors  of  Prairie  Farmer 
magazine,  hosts  of  this  exciting 
Midwest  exposition  of  farm  equip- 
ment and  products.  Converting  the 
nearby  Simpson-Otto  farm  to  a 
fairgrounds  and  using  its  fields  for 
demonstration,  the  publication 
drew  28.*^. 000  farmers  to  the  three- 


Drug  News  \\eekly  i.v  in  a  class  by 
itself  in  the  driifi  inilti.\try  as  a  use- 
ful and   wanted   news   publication.  , 

day  show;  the  middle  day  alone 
saw  135,000  visitors  on  the  50- 
acre  exhibit  field.  And  on  that  day, 
American  farmers  landed  430  air- 
planes on  an  adjacent  strip. 

Leading  manufacturers  of  near- 
ly every  line  of  farm  machinery, 
plant  foods,  fertilizer  and  farm 
home  products  jammed  the  show 
area  for  what  the  editors  say  was 
"the  biggest  participation  in  the 
history  of  an  Illinois  farm  show." 

But  you'll  have  to  see  the  color 
film  report.  Farm  Progress  Show. 
produced  by  Jack  Lieb  Produc- 
tions of  Chicago,  to  really  grasp 
the  excitement  of  the  event!  From 
the  air  and  on  the  ground.  Lieb 
camera  crews  brought  together  a 
picture  that  would  stir  tremendous 
interest  in  many  lands  abroad. 
Practical  field  demonstrations  of 
plowing  and  planting  methods;  a 
women's  home  show,  weed  con- 
trol methods,  etc.  are  all  there.  The 
concentrated  interest  of  these 
thousands  of  working  farmers  in 
machines  at  work  is  a  highlight  in 
the  film.  The  Farm  Progress  Show- 
merits  a  special  feature  in  an  early 
issue  of  Business  Screen  as  one 
of  the  most  successful  industry 
promotions   in   years.  • 

"Farm  Progres.s  Show"  is  pictnrid 
uilh  fish-ctjc  Irns  ouncd  Inj  the 
producer  of  Prairie  Farmer  film. 
Jack   Lieb   Production.^!  of  Chicago. 

f       iifrr  T  •  iiiimi  uTiri 


128 


BUSINESS    SCREEN   •    1967 


10  Million  View  Bureau  of  Mines  Pictures 


p  URING 

million 


1966,  more  than  10 
Americans  saw  mo- 
I  tion  pictures  circulated  by  the  Bu- 
reau of  Mines.  U.S.  Department 
of  Interior.  The  films  depicted  the 
,  conservation  and  development  of 
I  the  nation's  mineral  resources. 
I  Showings  of  these  films,  which 
are  sponsored  by  private  industry 
and  distributed  by  the  Bureau  on 
'a  free  loan  basis,  totaled  almost 
j  195,000  last  year.  8.500.000  view- 
lers  saw  them  "live'"  in  various 
I  group,  club  and  school  audiences 
and  another  two  million  watched 
'them  on  public-service  and  com- 
|mercial  telecasts. 

The  10  most  popular  films  cir- 
[culated  by  the  Bureau  during  1966 
iand  the  numbers  of  times  each  was 
shown,  were  as  follows:  Copper, 
the  Ohlesl  Modern  Melal  (  14.394 
!  showings ) ;  Calijornia  and  Its  Nat- 
ural Resources  (13,815);  The 
Petrified  River  ( The  Story  of  Ura- 
nium )  (12.855);  Alaska  and  Its 
Natural  Resources  ( 1  1 .646  ) ;  The 
Manic  of  Sulphur  ( 1 1 .340 ) ;  Wash- 
ington and  lis  Natural  Resources 
(10,515);  Arizona  and  Its  Natur- 
al Resources  (  10.017);  The  Story 
of  the  Modern  Storage  Battery 
(8.446 ) ;  Lead.  From  Mine  to  Met- 
al ( 7.677 ) ;  and  The  Drama  of 
Steel  (6.422). 

Bureau  motion  pictures  on  cop- 
per and  uranium  surpassed  their 
own  previous  showing  records,  as 
did  four  other  films  covering  cast 
iron,  phosphorus,  synthetic  rubber 
and  asbestos.  Three  new  films  ivere 
placed  in  circulation  in  1966;  He- 
lium. Aluminum.  Melal  of  Many 
Faces,  and  Arizona  and  Its  Na- 
tural Resources,  an  entirely  new 
version  of  this  perennial  favorite. 
Industrial  sponsors  pay  all  costs 
of  producing  these  films  and  sup- 
ply the  Bureau's  library  with  prints 
for  distribution,  on  request,  to 
schools,  colleges,  universities,  busi- 
ness organizations,  scientific  and 
technical     societies     and     similar 


groups.  All  films  are  available  in 
16mm  sound  and  nearly  all  are  in 

color.  • 

*  *        * 

"The  Mayflower  Story"  Reaches 
100  Million  Audience  in  Decade 

V  Certified  figures  from  Modern 
Talking  Picture  Service.  Inc.  show 
that  the  motion  picture.  The  May- 
flower Story,  has  been  seen  by 
more  than  100  million  persons. 
The  picture  is  sponsored  by  the 
Aero  Mayflower  Transit  Company, 
of  Indianapolis,  and  has  reached 
a  total  audience  of  101.275.859 
during  the  past  nine  and  one-half 
years  since  it  was  released. 

In  heavier  demand  now  than 
when  first  released.  The  Mayflower 
Story  is  a  25-minute  documentary 
which  re-creates  the  historic  Pil- 
grim voyage.  According  to  John 
Sloan  Smith,  president  of  Aero 
Mayflower,  heaviest  demand  has 
been  from  schools,  civic  organiza- 
tions and  other  groups.  It  has  been 
seen  by  millions  via  public-service 
television  showings. 

Aero  Mayflower  sponsored  the 
film  as  a  result  of  its  participation 
in  the  re-creation  of  the  Pilgrim's 
voyage  which  took  place  in  1957 
when  an  intrepid  group  of  British 
sailors  brought  the  Mayflower  II 
to  America.  The  long-distance 
moving  company  handled  delivery 
of  the  cargo  chests  of  gifts  brought 
over  on  the  replica  ship  and  pre- 
sented to  governors  of  48  states. 

At  present.  Aero  Mayflower  has 
some  300  prints  of  the  picture  in 
group  distribution;  another  50 
prints  are  being  used  at  Skyport 
Theaters  and  for  resort  showings 
by  Modern.  35  short  versions  of  the 
film  are  used  to  meet  television  sta- 
tion requests.  The  film  is  one  of 
the  most  popular  educational  pro- 
ductions of  all  time  and  demand 
continues  unabated  after  10  years 

in  the  field.  • 

*  •        • 

American  Cancer  Society  Shows 
"Time  for  Decision"  to  Leaders 

■ft-  Major  areas  of  progress  in  can- 
cer control,  cited  in  the  annual  re- 
port of  the  American  Cancer  So- 
ciety which  was  released  in  Febru- 
ary, are  being  made  through  ex- 
tensive use  of  films  for  professional 
education.  According  to  the  report, 
"the  ScK-iety  has  established  the 
most  extensive  film  program  ever 
undertaken  by  a  voluntary  agency." 
Cancer  Society  films,  directed  to 
medical  and  allied  professional 
groups,  deal  with  such  subjects  as 
Oral  Cancer.  Nursing  Management 

(CdNtlNlKD     ON      PAGE      213) 


Keys  to  Film  Results 

A  Preface  to  the  Producer  Listing  Pages 

fyHE  Buyer  of  Films  and  related  audiovisual  production  serv- 
-*■  ices  can  turn  to  the  following  65  pages  of  detailed  listings 
of  active,  experienced  and  specializing  producers  with  confi- 
dence that  the  Editors  of  this  17th  Annual  Production  Review- 
have  again  provided  the  most  complete  and  dependable  source 
of  such  reference  data  available  anywhere  in  the  world. 

With  no  emphasis  upon  mere  numbers  of  such  listings  but 
rather  upon  the  quality  and  depth  of  information  needed  for 
guidance  of  the  buyer,  we  have  compiled  countless  thousands 
of  lines  that  reveal  essential  facts  about  402  production  com- 
panies in  the  United  States  and  Canada  and  more  than  60  other 
producers  in  overseas  countries  around  the  world. 

These  are,  beyond  any  question,  the  vast  majority  of  the 
firms  qualified  to  provide  film/tape  services  needed  by  the 
business,  industrial,  trade  group  and  government  buyer  here 
and  abroad.  With  no  payment  accepted  and  reserving  the  right 
to  reject  any  listing  which  does  not  meet  our  standards  for  ac- 
curacy and  completeness  of  reference  data,  the  Editors  of 
Business  Screi;n  have  put  quality  of  information  above 
sheer  names-in-quaniily.  The  key  to  the  value  of  these  listings 
is  in  the  data  freely  provided  on  recent  films  and  sponsor  ac- 
tivity, as  well  as  facts  about  facilities  and  personnel. 

In  this  28th  year  of  this  publication,  we  bring  readers  the 
names  and  titles  of  1.842  key  men  and  women  within  the  listed 
companies.  Including  overseas  studios,  the  total  of  such  per- 
sonnel holding  key  positions  is  well  over  2.100! 

Titles  and  sponsors,  including  agencies  involved  in  T\'  com- 
mercials, are  given  for  1,978  motion  pictures  created  within  U.S. 
and  Canadian  companies  and  an  additional  332  motion  picture 
credits  were  submitted  by  overseas  producers.  Slidefilms,  live 
shows  and  other  audiovisual  media  given  in  reference  by  U.S. 
and  Canadian  producers  totaled  669;  there  were  35  such  ref- 
erences from  companies  abroad. 

And  behind  these  statistics  is  the  more  important  evidence 
that  these  were  certainly  among  the  most  widely-shown  films  in 
1966,  accounting  for  countless  thousands  of  prints  needed  to 
reach  the  millions  of  viewers  in  the  U.S.  and  abroad  for  whom 
they  were  created.  The  \ast  majority  of  the  prints  now  in  use 
for  such  pictures  are  in  color;  they  range  in  dimension  from 
8mm  to  70mm  widescreen  subjects. 

The  pictures  submitted  as  credits  also  clearly  accounted  for 
the  largest  number  of  film  awards  honors  given  in  national  and 
international  competition  this  past  year.  That  impressive  fad 
must,  however,  be  .secondary  to  their  real  objective:  helping 
industry,  trade  groups  and  government  to  improve  training  and 
education,  to  deliver  ideas  and  information  needed  throughout 
the  world  and  to  reach  within  the  hearts  and  minds  of  viewers 
as  only  a  great  film  can! 

Let  us  note  that  new  companies  are  permitted  a  single  listing 
in  these  pages  without  submitting  credits.  A  few  other  listings 
were  accepted  without  the  minimum  number  of  five  motion 
picture,  slidefilm  or  commercial  credits  when  the  applicant 
showed  that  an  extensive  project  had  iKCupied  most  of  his 
preceding  year's  time  and  labor.  No  well-known  producer  was 
e.xcluded  when  adequate  explanation  was  given.  Specialists  in 
the  field  of  television  commercial  work  are  also  clearly  identi- 
fied with  credits  showing  the  nature  of  their  activity  in  that  field. 

Kortified  by  nearly  three  decades  of  experience  in  serving 
the  field  of  factual  film  production,  we  have  done  our  best  to 
provide  complete  and  error-less  data  in  these  pages.  Inevitable, 
it  seems,  are  the  gremlins  of  error  and  omission.  They  will  be 
promptly  corrected  in  our  First  Review  Supplement         — OHC 


17lh    PRODUCTION    REVIEW 


129 


ALPHABETICAL     INDEX     TO     PRODUCER     LISTINGS 


UNITED  STATES 

Producers  Page  No. 

A   C    I    Prodiiclions    135 

A  V  Corporation    17S 

Academy  Film  Productions,  Inc 165 

Academy-McLarty   Productions,   Inc 151 

Admasler   Prints,   Inc 135 

Aegis   Productions,  Inc 135 

Allegro    Film   Productions    135 

All   Star   Film   Production    185 

Allschul,  Gilbert  Productions,  Inc 165 

American    Diversified    Services    160 

American  Film  Productions,  Inc 136 

Anderson.    Jack,    Productions    172 

Animated  Productions,  Inc 136 

Animatic  Productions,  Ltd 136 

Animation   .Arts  Associates.  Inc 155 

Animators.  The   156 

Applied   Concepts.   Inc 136 

Ascon  Corporation    179 

Associated  Film  Consaltants,  Inc 136 

Astra   Films.   Inc 153 

Audio    Productions,    Inc 136 

Audio-Visual    Consultants    176 

B  F  B  Productions.  Inc 137 

Barhre   Productions.   Inc 175 

Barton.  Film  Company.  The 158 

Bay  State  Film  Productions,  Inc 133 

Beck.  John.  Associates  Inc 152 

Becker,  IVIarvin,  Films    177 

Becker-GoessI,  Inc 1 65 

Bovey.  Martin,  Productions.  Inc 133 

Branshy.  John.  Productions.  Ltd 137 

Brav  Studios.  Inc 137 

Bukar  &  Larisch.   Inc 137 

Cadwell  Productions.  Inc 160 

Calvin-DeFrenes   Corporation    155 

Calvin  Productions,  Inc 172 

Camau  Productions,   Inc 179 

Cameras  International  Productions 165 

Cameron  Film  Productions  Co 185 

Campbell  Films   135 

Campbell.  John.  Films   133 

Campus  Film  Productions.  Inc 137 

Canyon  Films  of  Arizona    173 

Capital  Film  Services,  Inc 163 

Carlocke.  Langden 1 74 

Cavalcade  Productions.  Inc 165 

Centron  Corporation,  Inc 170 

Chapman  5   Productions,  Inc 179 

Chapman-Spittler   Productions,   Inc 172 

Charles.  Henry.  Motion  Picture  Studios  .  .  152 

Chenoweth,    R.B..    Films    179 

Chicago  Film  Laboratory,  Inc 165 

Christensen,  Ray  J.,  Film  Associates,  Inc.   .  173 

Chronicle    Productions    137 

Cinecraft.  Inc 164 

Cinemakers,  Inc 137 

Cine-Pic    Hawaii    186 

Cine-View.    Inc 179 

City  Film  Center.  Inc 137 

Clifton   Productions.  Inc 138 

Close  Productions   158 

Colbum.  John.  Associates.  Inc 165 

Coleman   Meyer.  Inc 138 

Coleman    Productions,   Inc 138 

Colonial    Films.    Inc 159 

Commercial    Productions,    Inc 185 

Communication  Films 177 

Condor  Productions.  Inc 172 

Contempo   Productions.   Inc 138 

Continental  Film  Productions.  Corp 160 

Corwin.   Raymond.   Productions.  Inc 138 

Copley    Productions    178 

Copri  International  Films.  Inc 157 

Cornell  Visual  Aids  Company 156 


Producers  Page  No. 

Countryman-Klang.  Inc 171 

Craig.  Walter  S..  Film  Productions 173 

Craven.  Thomas.  Film  Corporation 138 

Creative  Arts  Studio,   Inc 153 

Creative  Communications,   Inc 166 

Crowe.  Gordon.  Productions.  Inc 138 

Custom   Films.    Incorporated    133 

Cygnet-LPA.    Inc 138 

Daggett,  Avalon,  Productions    160 

Darron    Associates,    Inc 185 

Data/Films    179 

Davidson  Films   177 

Dawson.   Larry,   Productions    177 

Dekko   Film   Productions,    Inc 134 

Depicto   Films  Corporation    138 

Derujinsky   Studio,   Inc 139 

D4  Studios,  Inc 1 34 

Dimension    Films    179 

Ditzel,    William,    Productions    164 

Dolphin    Productions,    Inc 139 

Donovan,  Kevin  Films   133 

Doric    Productions    166 

Douglas  Film  Industries,  Inc 166 

Douglas,   Neil.   Productions    161 

Dudley  Productions.  Ltd 180 

Dunn,  Cal,  Studios,  Inc 166 

Dynamic  Films,  Inc 139 

East  West  Films.  Inc 139 

Ediin  Film  Productions.  Inc 173 

Edson.    Franz.    Productions    139 

Educational  Film  Productions   153 

Elektra    Film    Productions.    Inc 139 

Elms,  Charles.  Productions.  Inc 139 

EMC   Corporation    180 

Empire   Films   Corporation    186 

Empire  Photosound.   Inc 171 

Esprit    Productions    139 

Faber.  Marshall  L.,  Productions   176 

Farrell,  Matt,  Productions,  Inc 140 

F.   B.  N.   Films   161 

Feld.   William.   Productions    152 

Feil,   Edward   Productions    164 

Fidelity    Film    Productions    174 

Filmaek  Studios 166 

Film    Enterprises,   Inc 140 

Filmex,  Inc 140 

Filmfair    ]  80 

Filmfair,  Inc 1 40 

Film  Graphics,  Inc 140 

Film  Motivators,  Inc 166 

Film  Services.  Inc 171 

Films  For  Industry.  Inc 177 

Films  West,  Inc 185 

Fine  Arts  Productions.  Inc 180 

Finley,  Stuart,  Inc 153 

Fiore  Films    153 

Fisher,  Robert,  Productions 161 

Flagg   Films,   Inc 180 

Fleming,  Rex.  Productions 179 

Florez   Incorporated    161 

F  M  Productions 1 80 

Focus  Presentations,  Inc 198 

Fordel   Films.    Inc 140 

Format   Productions,    Inc 180 

Foster  Films.  Inc 140 

Foto  Fonic  Sales  &  Productions 173 

Fotovox,  Inc 161 

EPS  Productions.  Inc 140 

Eraser  Productions    177 

NOTE:  Bold-face  listings  denote  display  ad- 
\  ertising  of  producers  in  this  issue.  See  Index 
to  Advertisers  on  final  page  of  this  Review. 


Producers  Page  No 

Frechette.  Fred  L.,  Motion  Picture 

Productions    15; 

Fried.  Si,  Production,  Inc 14' 

Galbreath,    Richard,    Inc 16: 

Gemini  Films,  Inc 14 

General  Pictures  Corp l( 

George,    Doug,   Associates    18( 

Gerald   Productions,   Inc 14' 

Glenn,  Jack,   Inc 14; 

Goldberger,   Edw.   H.,   Productions 17; 

Goldsholl,  Morton,  Design  Associates,  Inc.  16t 

Goodway  Printing  Co 15! 

Gotham  Film  Productions,  Inc 14] 

Grandey.   Roy.  Productions   17' 

Graphic    Films    Corporation    IS 

Graphic  House 13.' 

Gregg.    Henry.    Inc 15l 

Guggenheim   Productions,   Inc 15; 

Hallmark  Films  and   Recordings,  Inc.    ...  15' 

Handy,  Jam.  Organization,  Inc.,  The  ....  161 

Hankinson   Studio.    Inc 14! 

Hanna-Barbera  Productions    18! 

Hans.  Charles,  Film  Productions,  Inc.    ...  14 

Hardcastle   Film   Associates    17; 

Harris-Tuchman   Productions.   Inc 18: 

Hartley    Productions,    Inc 14 

Harvest   Films,    Inc 14' 

Haverland  Film  Productions  Ltd 14; 

Haycox  Photoramic,  Inc 15! 

Henderson,    Bucknum   &   Co 17f 

Henkin-Faillace  Productions,  Inc 14; 

Hennessy,  John  J.,  Motion  Pictures   18! 

Henning  &  Cheadle,  Inc 16; 

Hess,   Dan,   Productions    14; 

Hicks.  Robert  Bruce  &  Associates 16; 

Holland-Wegman   Productions,   Inc 15; 

Hollywood    Animators    If 

Horizon    Productions    17; 

Hotchkiss.   Tom,    Productions    181 

Huber,  Louis  R..  Productions   18 

Humphrey,  Williamson  &  Gibson,  Inc.  ...  17' 

Imagination.    Inc 17; 

Independent    Productions.    Inc 161 

Industrial   Motion   Pictures,   Inc 16' 

Institute  of  Visual  Communication,  Inc.  .  .  14i 

Instructional    Arts.    Inc 16; 

Interlock    Productions.   Inc 16; 

JPI    Denver    17( 

Jamieson    Film    Company    17i 

Jenkyns.   Shean   &    Elliot.    Inc 18' 

Johnston.   Hugh  &  Suzanne,   Inc 15! 

K  &  S  Films.  Inc 16: 

Karas.  Jonathan  &  Associates 13' 

Kayfetz.  Victor.  Productions.  Inc 14; 

Keith.  Allan,   Productions,  Inc 14; 

Keitz  &   Herndon,   Inc 17' 

Kellock   Productions,   Inc 16' 

Kerkow,   Herbert,   Inc 14; 

Kim,  Paul.  &  Gifford,  Lew  Productions. 

Inc 14; 

Kirshner  Wm.  N..  &  Companv.  Inc 16' 

Klein.  Walter  J..  Co..  Ltd.   .  . '. 16( 

Knickerbocker  Productions,  Inc 14; 

Lance  Productions.  Inc 14! 

Lance   Studios    14j 

Lane.   .Anthony,   Film   Studios,   Inc 17: 

La  Rue,  Mervin  W.,  Inc 16' 

Lasky   Film   Productions,   Inc 16: 

Laurence   .Associates.    Inc 13' 

Lewis    Studios.    Inc 15; 

Lieb,  Jack,  Productions    16' 


130 


BUSINESS   SCREEN  •   1967 


Ge()^ra|)hiccil  Index  to  Pi\)(liioers 


A  Reference  Listing  of  Established 
Business  &  Television   Film/Tope   Producers 
in  the  United  States,  Canada  and  Abroad 


NEW  ENGLAND  STATES 

Connecticut,  Mossachusetts,  Rhode  Islond,  Vermont 

METROPOLITAN  NEW  YORK  CITY 

Producer  listinfjs  begin  on  page  135,  through  page 

MIDDLE  ATLANTIC  STATES 

New  York  State,  New  Jerjey,  District  of  Colombio 
AAaryland,  Virginia,  Pennsylvania 

SOUTHEASTERN   REGION 

Alabama,  Florida,  Puerto  Rico  and   Georgia 
Kentucky,  Louisiana,   North  Carolina,  Tennessee 

EAST  CENTRAL  STATES 

Indiano,    Michigan    and    Metropoliton    Detroit    Areo 
Ohio,  Metropolitan  Cincinnati   and   Cleveland   Areas 

ILLINOIS:  METROPOLITAN  CHICAGO 

Producer  listings  begin  on  page  165,  through  page 

WEST  CENTRAL  STATES 

Kansas,    AAinnesota,    Missouri 
Nebraska,    North    Dakota,    Wisconsin 


133-135 


151 


151-154 
154-157 


157- 159 
159-161 


161-163 
163-164 


170 


170-172 
172  173 


SOUTHWESTERN  STATES 

Arizono,    Oklahoma,    Texos    'DoHos    and    Houstom  173-175 

MOUNTAIN  STATES 

Colorado   and  Metropoliton    Denver  175-176 

PACIFIC  WEST  COAST:  CALIFORNIA 

Son   Francisco  Boy   Areo.   Sonto   Borboro    Son   Diego  176-179 

METROPOLITAN   LOS   ANGELES 

Producer    listirtgs   begin    on   page    179,    through    page  184 

PACIFIC   NORTHWEST  &   HAWAII 

Oregon,    Woshington    and    Howaii  185-186 

BUSINESS   SCREEN    INTERNATIONAL 

Conodo:  Alberto  through  Soskotchewon   Provinces  186-188 

AAexico  and  Latin- American  Film  Producers  18v 
European  Producers:  Belgium,   Englond,  Franca.  Germony  169-192 

Holland,    Denmark,    Scondinovio,    Italy,    Yugotlovio  193-195 

Middle-East,  Africa  and  For  East:  Turkey    South  Africa,  India 

Malaysia.    Hong    Kong.    Jopon    ond    Australio  195-196 


ALPHABETICAL     INDEX     TO     PRODUCER     LISTINGS 


Producers 


Page  No.         Priidiiccrs 


Paac  No. 


Producers 


Page  No. 


Lodge,  Arthur  Productions.  Inc 143 

Logos  Ltd 1 54 

Lopalin.  Ralph  Productions,  Inc 156 

Lori   Productions.   Inc 182 

Lou  Lilly  Productions 181 

Love.   James   Productions.   Inc 143 

Low  and  .Associates.  Inc 171 

Luniar  Film  Productions.  Inc 182 

Lux-Brill  Productions.  Inc 143 

MPO  Productions,  Inc 144 

M   R   C  Films   143 

McGinnis  Film  Productions   161 

McHugh.   Fenton.   Productions.  Inc 16S 

Madison.  Larry  Productions.  Inc 143 

Magna  Film  Productions.  Inc 134 

Mantell.  Harold.   Inc 198 

Marathon  International  Productions.  Inc.    .  143 

Mastercralt  Telefilms    157 

Master  Motion  Picture  Co 1  34 

Mattco   .Associates.   Inc 167 

Matthews.  William  W.  &  Company,  Inc.  .  .  156 

Maysles   Films.    Inc 143 

Meiendez.  Bill.  Productions,  Inc 182 

Mendelson.  Lee.  Film  Productions,  Inc.  .  .  178 

Mercury   Newsftlm.    Inc 144 

Metro-Goldwyn.    Mayer.    Inc 182 

Metrovision.    Inc 144 

Milner-Fenwick,    Inc 155 

Mode-.Art  Pictures.  Inc 157 

Mokin.  Arthur.   Productions.  Inc 144 

Monumental  Films  &  Recordings.  Inc.   ...  155 

Morgan,   Byron,   Associates,   Inc 154 

Morrison.   .Arnold.   Ltd 144 

Moss  Communications.  Inc 144 

Motion  Picture  Service  Co 178 

Muller.  Jordan   &   Herrick.  Inc 145 

Mundell.   Jeff.    Productions    174 

Munk.  Burt,  it  Company 168 

Murphy,  Owen,  Productions 145 

Mutschmann  Films   156 

NFL  Films,  Inc 156 

National  Television  News,  Inc 162 

Nestingen    Films    145 

Nlles.  Fred  A.,  Communications  Centers, 

Inc 168 

Nolan.   Roy.   Productions    178 

Northwestern.    Inc 185 

Norwood  Studios.  Inc 154 

Nowak.  Aniram  Associates.  Inc 145 

O'Connor.  Walter  G.,  Company 157 

Pace  Productions 145 

Pace   Productions.  Inc 1 82 

Palmer.  Alfred  T..   Productions.   Inc 178 

Panel   Film    Productions.   Inc 145 

Paragon    Productions    154 

Parthenon   Pictures    182 

Parthenon-Reel/ 3     182 

Peckham    Productions,   Inc 145 

Pelican  Films,  Inc 145 

Pictures   for  Business    182 

Picture  House    146 

PGL  Productions.  Inc 146 

Pilot  Productions,  Ine 168 

Pinnn    Productions    168 

Pittaro   Productions.   Inc 146 

Place  for  Film  Making.  Inc..  The 146 

Playhouse    Pictures    183 

Port-A-Films  Presentations,  Inc 146 

Portaf  ilms 163 

Producing   Artists,    Inc 146 

Production    Center,    Inc 146 

Provence   Productions,   Inc 159 

Quartet    Films,    Inc 183 

RMA,    Inc 146 


Kagsdale,  Carl.   Associates,   Inc 146 

Rampart    Studios     183 

Rarig's,    Inc 186 

Ray,  Reid  H.,  Film  Industries,  Inc 171 

Read.  Brooks  &  Associates.  Inc 160 

Reed.   Roland.   Productions,  Inc 183 

Regan   Productions.  Inc 162 

Reeder    Productions.    Inc 160 

Reela  Films,  Inc 157 

Richie.  Rohert  Yarnall.  Productions,  Inc.   .  146 

Riviera    Productions    183 

Rocket   Pictures,  Inc 183 

Rockett,   F.K..    Productions.   Inc 183 

Rolab  Studios  &  Laboratories 133 

Rose-Magwood   Productions.   Inc 147 

Rossmore  Productions  &.  Selling  Methods, 

Inc 147 

Roy.  Ross.  Inc 162 

Rusten    Film   Associates.    Inc 172 

Saco.   Ken.  Associates.  Inc 147 

Sandak-Color   Illustrations,    Inc 147 

Sarra-Chicago.    Inc 169 

Schulman.  Samuel,  I...  Productions,  Inc.    .  153 

Schwartz.  Lew  Del  Sol.  Inc 147 

Schwarz.  Mickey  Productions.  Inc 147 

Screen  Presentations,  Inc 154 

Screen    Projects.    Inc 147 

Sebastian    Film    Productions    175 

Seneca   Productions.   Inc 147 

Show  Associates.  Inc 147 

Skyline  Films.   Inc 147 

Smith.    Fletcher.    Studios,    Inc 158 

Snyder.    Bill.    Fi'ms    173 

Soilys.  Richard  J..  Productions   183 

Sonochrome  Pictures.  Inc 176 

Soundac  Color  Productions,  Inc 158 

Soundfilm,  Inc 183 

Sportlite    Films    169 

S.  P.  I.  Television  Center 178 

Spottswood    Studios    1 57 

Spur  Productions.  Inc 169 

Stark-Films.  Inc 198 

Stew  art.  Ray.  Film  Productions 157 

Stokes.  Bill.  Associates,  Inc 174 

Strauss,  Henry  &  Company,  Inc 148 

Sturgis-Grant  Productions,  Inc 148 

Summit   Films.    Inc 176 

Sun   Dial  Films,  Inc 148 

Sutherland.   John,   Productions,  Inc 184 

Swain,   Hack,    Productions,   Inc 158 

Swanson    Productions    173 

Swartout    Enterprises    173 

TMI  Productions.  Inc 148 

T   R   Productions.   Inc 134 

Take  Ten.   Incorporated    169 

Technical  Communications.  Inc 184 

Tel-Air  Interests.  Inc 158 

Telecine  Film  Studios,  Inc 169 

Telle    Incorporated    148 

Tilton.  Roger,  Films.  Inc 179 

Time-Life  8  Film  Productions   163 

Tobin    International   Productions.   Inc.    ...  152 

Tomlin    Film    Productions    149 

Touchstone    Productions     158 

Training  Films.   Inc 149 

Trans- World   Productions,   Inc 169 

Tree.    Joshua    Productions,    Inc 149 

Trinity    Pictures    175 

T  V  Graphics,  Inc 149 

NOTE:  Bold-face  listings  denote  display  ad- 
vertising of  producers  in  this  issue.  See  Index 
to  Advertisers  on  final  page  of  this  Review. 


United  States  Productions,  Inc 149 

University   Films,   Inc 149 

Uric.  John.  &  .Associates   184 

I'shijima,   Henry,  Films,  Inc 169 

Van    Praag   Produclion.s,   Inc 149 

Vavin.    Inc 150 

Video    Films.    Inc 163 

Videotape  Productions  of  New  York,  Inc.  .  150 

Vision  Associates,  Inc 150 

Vista    Productions.    Inc 1 78 

Visual    Methods.    Inc 164 

Visual    Presentations.    Inc 175 

Visualscope,  Inc 150 

Visual    Techniques.    Inc 164 

Vogue  Film  Productions,  Inc 159 

V  P  I  Productions,  Inc 150 

W  C  D.  Incorporated   151 

Wade.   Roger,   Productions.   Inc 150 

Warner.    Robert.    Productions    150 

Warner.  Jerry  &  .Associates   1 84 

Watson    Film    Productions    135 

Wexler  Film  Productions,  Inc 184 

Widescreen  Films  Ltd 170 

Wilding,    Incorporated    170 

Willard,  Frank,  Productions 159 

Willard    Pictures,    Inc 151 

Winik  Films  Corporation   151 

Wolper  Productions,  Inc 151 

Wonderland    Productions    184 

Worcester  Film   Corporation    135 

Youth    Concepts.    Inc 151 

Zapel    Studios.    Inc 170 

Z«eibel  Seymour,  Productions,  Inc 151 

PUERTO   RICO 

Delta   Films    International,    Inc 159 

Viguie  Film  Productions,  Inc 159 

CANADA 

Academy  TV  Film  Productions  of  Canada  .  187 

Bird    Films   Limited    188 

Canawest   Master  Films  Ltd 186 

Chetwynd   Films,    Ltd 187 

Chisholm.  Jack.  Film  Productions,  Ltd.    .  .  187 

Crawley   Films   Ltd 186 

Film  Art  Corporation,  Ltd 187 

Gilbert  Film  Productions.  Ltd 187 

Graphic  Films  Limited   187 

Lawrence.  Robert,  Productions  (Canada) 

Ltd 187 

1  esser   Studio   Limited    187 

Mc\er.  Robert  J.  Productions 188 

Moreland-Latchford   Productions.   Ltd.    ...  188 

Motion  Picture  Centre  Limited 188 

Parry.  Lew.  Film  Productions,  Ltd 198 

Peterson   Productions  Ltd 188 

Thatcher  Film   Productions    188 

Western   Films    Limited    1 86 

Westminster   Films,    Ltd 188 

INTERNATIONAL 

Mexico  and  Latin  .America   189 

European  Producers:  Belgium  and 

England     189-192 

France.  Germany  and  Holland 192-194 

Denmark.  Norwav.  Sweden.  Italv  and 

Yugoslavia  .  .  . '. .' 194-195 

Turkey.  South  Africa.  India.  Hongkong. 

Malaysia.  Japan  and  Australia 195-198 


132 


BUSINESS   SCREEN   •   1967 


CONNECTICUT 

KEVIN  DONOVAN  FILMS 
44  Treal  Road,  Glastonbury,  Connecticut 
Phone:  (203)  633-9331 

Date  of  Organization:  1953 

Branch:   15  West  44th  St.,  New  York  10036 
Phone:  (212)  YU  6-6049 

Kevin  Donovan,  Owner 
Services:  Motion  pictures  exclusively  —  public  re- 
lations, industrial  and  medical  films.  FACii.rTi£s: 
Aniflex  cameras  (Models  S,  BL),  Kagra,  Magna- 
sync  sound  equipment;  studio  and  portable  light- 
ing, editing  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Dark  Is  the  Nielit  (Public 
Service  of  Indiana);  Irtjection  Techniques  for 
Some  Common  Foot  Disorders  (Schering  Corp.); 
Progress  in  Connectictit  (Stone  &  Webster);  The 
Better  Way  (Northeast  Utihties). 

JOHN  CAMPBELL  FILMS,  INC. 

Box  3443,  Greenwich,  Conn. 

Phone:  (203)  322-3443 

Date  of  Incorporation:  1960 

lohn  Campbell,  President,  Executive  Producer 

G\Tieth  R.  Campbell,  Vice-President 

Ve  Velsor,  Office  Manager 

Gar>'  O.  Hampton,  Production  Assistant 
Services:  Script  to  screen;  public  relations,  busi- 
ness, training  films.  Faciijties:  Studio  and  sound 
recording  on  lease  basis. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  PicrnREs:  Litter-hj  Speaking  (N.Y.  State 
Dept  of  Public  Works);  Lasting  Impact  (Self- 
sponsored). 

ROLAB  STUDIOS  &  LABORATORIES 
Walnut  Tree  Hill,  Sandy  Hook,  Conn.  06482 
Phone:  (203)  426-2466 

Date  of  Organization  in  New  York  Cit)-:  1928; 
in  Connecticut:  1934 

Henry  Roger,  Owner-Director 

E.  H.  Roger,  Secretary 
Services:  Complete  and  partial  productions,  as- 
sistance to  other  producers  utilizing  our  facili- 
ties; camera  and  sound;  sound  stage  for  rent; 
specialists  in  highly  technical  and  scientific  cam- 
era work.  Facilities:  Modem  studio  with  light- 
ing equipment;  preview  room;  25  cameras,  35mm; 
16mm,  still  18mm/24mm  to  8"  x  10";  complete 
lab  for  micro-macro-time-lapse;  optical  benches; 
biological,  medical,  physical,  chemical  research; 
optical  electrical  motion  picture  engineering; 
manufacturer  of  instruments  for  time-lapse,  spe- 
cial cameras  and  devices,  developments.  Com- 
plete facilities  for  mass  production  of  filmstrips. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PicrruHEs:  The  Making  of  Pencils  (Eagle 
Pencil  Co.);  Dissolving  Experiments  {].  Walter 
Thompson  Co. ) ;  Sound  Stage  Demonstrations 
(McLaughlin  Research  Com.).  Filmstrips: 
t4easuring  &  Testing  Chisels;  Handsaws  for 
Woodworking  (Stanley  Works).  Photo  and  Cine- 
Micrography  for  New  England  Industries. 

CUSTOM  FILMS,  INC. 

11  Cob  Drive,  Wcstport,  Conn.  06880 

Phones:  (203)  226-0300 

Date  of  Incorporation:  1963 

Lester  S.  Becker,  President 
Services:  16mm  and  35mm  motion  pictures  for 
business,  industry,  sports.  FACiLrriE.s:  editing 
rooms;  equipment  for  location  pliotograpliy. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Safely  Is  Everybody's  Busi- 
ness; Stock  Car  Racing's  Greatest  Cliallcngc 
(Grev  Rock  Division,  U.S.  .\sbestos);  The  Seven- 
teenth Southern  500  (Southern  500  Film  Corpo- 
ration). Pboductio.v  Services  for  Falstaff  Beer; 
Gabriel     Division,     .Maremont     Marketing,     Inc! 


MASSACHUSETTS 


BAY  STATE  FILM  PRODUCTIONS,   INC. 
35  Springfield  St.,  Agawam  (Springfield), 

Massachusetts  01107 
Phones:  (413)  734-3164-5;  734-6189 
Date  of  Organization;  1943 
Branch:  80  Bovlston  St.,  Boston,  Mass.  Phone: 
(617)  426-8904  Lowell  F.  Wentworth,  Vice- 
President  in  charge. 
Morton  H.  Read,  President 
David  D.  Doyle,  Exec.  Vice-President 
Harold  O.  Stanton,  Vice-President 
Francis  N.  Letendre,  Vice-President 
Lowell  F.  \Ventworth,  Vice-President  —  Boston 
.\.  Herbert  Wells,  Treasurer 
Harold  M.  Fischer,  Vicv-Prc.',.,  Production  Mgr. 
Donald  J.  Caulfield,  Art  Director 
Keimeth  Alexander,  Chief  Sound  Engineer 
Bruc-e  Jorey,  Editing  Director 
William  Rhodes,  Account  Executive 
Robert  Hart,  S(udio  Manager 
E.  Ritchie  Smith,  Laboratonj  Manager 
Services:  16/35mm  motion  pictures  in  b&w  and 
color;  industrial,  scientific,  pubhc  relations,  sales, 
training,    religious,    documentar\,    medical,    ani- 
mated; special  programs  for  sales  and  stockhold- 
ers   meetings;    TV    commercials    and    programs; 
sound   slidefilms,   filmograph;   storyboards;    tech- 
namation;   foreign    languages,   narratives;    special 
effects;  still  photography,  b&w  and  color;  script 
services;    sales    and    training    aids;    distribution. 
Services  .•\v.\n.ABLE  to  Other  Producers:  Pho- 
tography, sound  recording,  color  and  b&w  print- 
ing,  processing,   positive,   negative   and   reversal; 
editing,    scoring,    cutting,    interlock   screening   — 
35/16mm    projectors,    animation,    titles,    use    of 
sound  stage,  set  designing,  Hghting,  truck  mount- 
ed generators.  Facilities:  Mitchell,  Maurer,  East- 
man, Aniflex,  Oxberry  cameras;  Hydrolly,  com- 
plete lighting  facilities;  AC  and  DC  portable  gas 
driven  generators;  two  trucks;  Maurer  16mm  op- 
tical film  recording;  16mm,  V*"  svnchronous  mag- 
netic   recording,     16/ 17'/4/35mm    dubbing    .ind 
equalization;    two    printing    labs    for    color    and 
b&w,   DePue   and   Peterson   printing   equipment, 
electronic   cueing;    16mm   b&w   processing,   posi- 
tive, negative,  reversal;   Fisher  Mike  perambula- 
tor,   Camart    Portable    Boom.    Fish    Pole,    micro- 
phones, including  Shot  Gun  .Mike;  two  screening 
rooms  with  35/  16mm  interlock  equipment;  3  cut- 
ting rooms;  7  cutting  benches;  16/ 35mm  Movio- 
las;   sound   readers   for    16/17V4/35mm.    optical 
and   magnetic;    animation   department    with   two 
animation  stands;  Oxberry  16/ 35mm  Bi-Pack  ani- 
mation camera  with  automatic  follow  focus,  roto- 
scope,   projection   light,   one   to   twentv-sLx   field, 


111%  Ti  LDSTiKii  mm 

■^  The  detail-in-depth  of  these  listings  of 
business  and  television  film  companies  pro- 
vides the  sponsor,  advertising  agencv  and 
government  film  buyer  with  a  complete  pic- 
ture of  his  prospective  producer. 

In  addition  to  names  of  principal  officers 
and  data  on  services  and  physical  studio  fa- 
cilities, the  facts  on  "Recent  Productions 
and  Sponsors"  show  the  nature  of  recent 
studio  experience,  of  films  produced  in  the 
past  )e.ir.  Preview  current  pictures  a.s  a 
prerequisite  to  purchases;  bidders  should 
also  provide  factual  data  on  experience, 
staff,  facilities  and   financial   stability. 

There  was  no  charge  or  obligation  what- 
soever to  these  listed  companies;  every 
knoviTi  source  was  contacted  with  three 
separate  first-class  mailings.  OiJy  those  who 
furnished  evidence  of  recent  production 
were   accepted   for   an    unqualified    listing. 


NEW  ENGLAND  STATES 


BAY  STATE  FILM  PRODUCTIONS: 

over  and  under  lighting,  360°  rotary  compound, 
adapted  for  technamation ;  art  department;  hot 
press,  carpenter  shop;  set  designing;  music  libra- 
ries; film  vault;  still  photography  department  with 
dark  rooms  for  color  and  b&w;  air-conditioned 
sound  stage,  over  3000  sq.  ft.  permanent  staff  of 
30. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Torpedo  Mark  16;  The  Oblong 
Window-  Dishwashing  Machines  -  Maintenance 
(U.S.  Navv);  racing  The  Hack  Out  of  the  Hack- 
saw (Simonds  Saw  &  Steel  Co.);  Indwttnal 
Doors  (Stanlev  Works);  The  Big  Ten  (Raybestos 
Div.,  Raybestos-Manhattan  Corp.);  Export;  Meet 
the  Swinger  (Polaroid  Corp.);  Field  Report 
(Honeywell  Corp.);  Your  Retirement  Income 
(Conn.  General  Life  Ins.  Co.  for  the  Rollins  Co.); 
Keep  or  Sell:  The  Close  (Conn.  General  Life  Ins. 
Co.);  Safety  in  Numbers;  Secure  IFF  (U.S.  .^ir 
Force);  Directory  Delivery  (New  England  Tel. 
Co.  &  Reuben  H.  Donnelley  Co.);  Heritage 
(Ocean  Sprav  Cranberries);  The  Touch  of  Dia- 
monds (Norton  Co.):  The  Day  .After  Tomorrmo 
(Rhode  Island  Apprenticeship  Council);  Vinyl 
Sliding  (Bird  &  Son);  7"/if  Day  the  Bicycles  Dis- 
appeared {.\A.\  Foundation  for  Traffic  Safety); 
Dedication  to  Excellence  (U.S.  Envelope  Co.); 
Standard  of  Precision  (Hamilton  Standard) :  Apol- 
lo (.Mass.  Inst,  of  Technology);  PJ  400  (Pratt  & 
Whitnev  Machine  Tool);  Millionths  in  Motion 
(Miniature  Precision  Bearings);  Report  to  the 
Field  (New  Departure-Hyatt  Co.).  Slidefilms: 
This  is  yepco;  Profit  Twins  (Arbor  Acres  Farm, 
Inc.);  Home  Territory  (Norton  Co.);  Curriculum 
Development  for  Health  Technicians  (Springfield 
Tech.  Institute).  TV  CoNfMERCLVLS:  0>'ality 
Bakers  (8  for  Dreikom's  Bread);  LaTouraine 
Coffee;  McDonald's  Hamburgers;  Riversile  Park; 
Midas  Muffler;  Castro  Convertibles  (.\mold  Co.): 
Electric  Power  Companies  of  Connecticut  (4 
spots).  

Metropolitan   Boston   Area 
Bay  State  Film   Productions,  Inc. 
80  Boylston  St.,  Boston,  Mass.  02116 
Phone:   (617)  426-8904 

Lowell  F.  U'entworth,  Vice-President  in  Charge 
(See  complete  listing  under  Agawam,  Mass.) 


MARTIN   BOVEY   PRODUCTIONS,   INC. 

Estabrook  Road.  Concord,  Mass.  01742 

Phone:  (617)  369-2334 

Date  of  Organization :  1949 

Martin  Bovey,  Jr.,   President.   Exec.   Producer 

LawTence  R.  Miller,  Associate  Producer-Director 
Sebvtces:  Documentary,  p.r.,  industrial,  sales, 
educational  and  television  films,  commercials. 
Facilities:  .■\niflex,  Eclair  NPR  cameras,  Nagra 
recorders;  hghting  equipment  for  color,  b&w 
location  shooting.  Moviola,  other  editing  equip- 
ment. 

RECENT      PRODUCTIONS      AMD      SPONSORS 

Motion  Pictures;  77i.  Minnesota  Stoiy  (Fiumers 
&  Mechanics  Saving  Bank  of  Minncipolis) ;  Plau 
Ball  With  the  Minnesota  Twins;  (First  Natl  Bank 
of  Minneapolis);  Saint  Paul:  Fur  Trade  to  Space 
Agr  (First  .Natl.  Bank  of  St.  Paul);  rca('i<T»' 
.\ides:  A  New  Opportunity  (Garland  Jr.  Ctillege 
&  Office  of  Economic  Opportunity).  Phoduction 
Services:  Sports  Training  Films  for  The  Coca- 
Cola  Co.  In  Production:  Boston  docviment.-uy 
(untitled- State  Street  Bank  &  Trust  Co.  of 
Boston). 

y^  this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  di-splay  adver- 
tisement in   this   17th  Production   Review  issiie. 


17th   PRODUCTION    REVIEW 


133 


NEW  ENGLAND  STATES 

DEKKO   ftlM   PRODUCTIONS,   INC. 

126  Dartmouth  St.,  Boston,  Mass.  02116 

Phone:  (617)  536-6160 

Date  of  Organization:  1946 

Joseph  Rothberg,  President 

Webster  Lithgow,  Creative  Director 

Eric  Handley,  Editor 

Rice  Smith,  Assistant  Editor 

Howard  Rothberg,  Sound  Recording 

Charles  Sulli\an,  Production  Assistant 

Dorothy  Cohen,  Treasurer 
Services:  16mm  and  35mm  film  productions  and 
sound  slidefilms.  Design,  anmiation,  hot  press, 
titles,  stor>book,  script  editorial  and  consulting. 
All  services  available  to  industry-  and  producers. 
Sales  promotion  and  sales  training  packaging. 
F.\cii.iTizs:  2,000  ft.  sound  stage;  lighting  equip- 
ment; Bell  &  Howell,  Arriflex  with  s\-nc  genera- 
tor, .\Iaurer,  Auricon  16mm  and  35mm  cam- 
eras; 16mm  and  35mm  projection  room;  record- 
ing booth,  editing  rooms  with  16mm  and  35mm 
Moviolas;  s\Tichronizers;  hot  splicers;  magnetic 
and  optical  sound  readers;  animation  stand-  hot 
press  H\-drolIy  and  tracks;  .Mole-Richardson  mike 
boom;  Western  Electric  and  RCA  mikes;  ten- 
position  niLXing  console;  equalizers  and  dip  fil- 
ters; optical  and  magnetic  recorders;  Reeves, 
Nagra,  magnetic  interlock-dubbers;  three  music- 
libraries. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictlres:  Xew  Directions  1966  (loth 
lear  report);  Difar;  and  Saturn  V  (Sanders  As- 
sociates); H.  F.  Propagation  Report  #2  and  #3 
(Ray-theon  Company);  CSF  Leak  (Schering  Cor- 
poration); Chiquita  Goes  to  School  (United  Fruit 
Company);  The  Copier  Game  (Dennison  Mfg 
Co.).  Slidefilms:  It  Sells  (Christian  Science 
Monitor);  Therimage  (Dennison  Manufacturing 
Co.);  Draft  Beer  (.\Iillipore  Filter  Co.);  Opera- 
tions C3  (Carter's  Ink  Co.);  Factors  in  Accident 
Prevention  (Liberty-  Mutual  Insurance  Co)-  To 
Achieve  A  Vision  (Regis  College) 


D4  FILM  STUDIOS,  INC. 
56  Elmwood  Street,  Newton,  Mass.  02158 
Phone:  (617)  969-7770 

Date  of  Organization:  1935 
Date  of  Incorporation:  1955 

Joseph    Dephoure,    President   &    Treasurer 

Stephen  Dephoure,  Sales  Manager 

Jean  Preo,  Audio  Engineer 

Ralph  Picardi,  Laboratory  &  Printing  Dept. 
Services:  16mm  and  35mm  color  and  h&w  mo- 
tion picture  film  production.  Industrial  educa- 
tional, medical,  go\-emment,  TV',  public  relations 
trainmg  films.  Sound  recording,  optical  &  mag- 
netic. .Music  scoring  from  hbraries  and  original. 
Color  and  b&w  printing.  Negative,  positive  and 
reversal  processing.  Editing:  A&B  roU  preparation 
and  conforming.  .Animation,  hot  press  and  super 
titles,  art  department.  Slidefilms,  slides,  still  pho- 
tography-color and  b&w.  FAcn.iTiES:  Air-condi- 
tioned sound-proof  studio  with  overhead  lights, 
400  amps.,  35  &  16mm  cameras:  Arriflex  with 
zoom.  Super  1200  with  zoom,  Auricon  Pro,  Fear- 
less sound  camera,  3  Bell  &  Howell  2  cine 
specials,  4x5  Graphic  .Monorail  camera,  3  double 
irame  and  single  frame  slide  cameras;  recording 
dept.:  16mm  S\-nc  Recorder,  I7Hmm  Sync  Re- 
corder, 3  16mm.  interlocked  dubbers,  interlock 
projection.  Gates  custom  built  mbdng  console 
Maurer  dual-track  optical  recorder.  Sound-proof 
projection  room  (air  conditioned).  16mm  &  35mm 
projectors.  Five  music  libraries.  16mm  color  and 
Mew  automatic  printer.  Oxberry  animation  stand 
Houston  Fearless  Film  Processor,  Kensol  Hot 
Press,  three  multiple  editing  stations  with  opti- 
cal and  magnetic  readers,  viewers,  hot  splicers 
Art  department. 

RECENT      PRODUCTIONS      AND      SPONSORS 
Mo-no.v     Pictures:      Measure     of     a     College 


D4  FILM  STUDIOS  INCORPORATED: 

(Augustana);  Turkey  (W.  R.  Grace  &  Co.); 
Cathode  Ray  Display  Computer  (Raytheon  Co.); 
Kitchen  Serving  Equipment  (Seco,  Inc.);  Digi- 
graphics  (Control  Data  Corp.);  Alden  Starrcar 
(Alden  Self-Transit  Co.);  Homecoming  (Dean 
Junior  College);  Chapel  Consecration  (St.  An- 
selm's  College);  1966  Football  Highlights  (Dart- 
mouth College);  Harvard  Reading  Films  (Har- 
vard Univ.);  Splay  Foot,  Primus  Varus  (Massa- 
chusetts Gen.  Hosp.);  also  fihns  for  Sylvania 
Electronics,  Radio  Corp.  of  America,  Science 
House. 

JONATHAN  KARAS  &  ASSOCIATES 

Science  House,  Manchester,  Mass. 
Phones:  (617)  526-1120;  526-7116 

Date  of  Organization:  1958 

Dr.  Jonathan  Karas,  President 
M.  \'an  de  Ryn,  Vice-President 

Services:  Creative  science  and  engineering  con- 
sultants to  advertising  agencies,  industry  and 
film  producers.  Client-agency  technical  liaison, 
scientific  demonstrations,  e.\hibits;  motion  picture 
scripts,  technical  testing  and  specialized  WTiting. 
Facilities:  Laboratory  and  photographic  facili- 
ties and  affiliations  with  several  university  tech- 
nical staffs  with  laboraton-  and  testing  facilities. 
Scientists  and  engineers  available  as  consultants 
in  any  branch  of  sen-ice  and  engineering  and  as 
professional  exhibit  demonstrators. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Scientific  Concepts,  Design  Consltlt.\tion: 
This  Is  Photography  (Chicago  Museum  of  Science 
&  Industry-Eastman  Kodak);  Lab  '67  (Canadian 
Pulp  &  Paper  Pavilion-Expo  '67  Montreal);  IEEE, 
Design  Engineering,  N.-^E,  National  Plastics, 
Nepcon,  Wescon,  AIA.4  show-s  (Dupont-Film 
Dept.);  S.\E,  Design  Engineering  shows  (Du- 
Pont-Elastomers  Dept.);  Nersica,  IIC,  NAHB 
shows  (DuPont-Building  Materials);  Nepcon 
(DuPont-Freon  products):  Ted  Bates,  Inc.;  all 
major  automobile  shows  (Volkswagen  of  Arneri- 
ca);  AISE  show  (\\'estinghouse) ;  AISE  (Hagan 
Controls);  Design  Engineering,  Packaging  shows 
(U.  S.  Steel). 


lAURENCE  ASSOCIATES,  INC. 

215  Stuart  Street,  Boston,  Mass.  02116 
Phone:  (617)  423-0133 

Date  of  Organization:  1957 

L.  C.  Switzer,  President  &  Treasurer 

William  Lovering,  Vice-President 

L.  R.  Miller,  Vice-President 

John  Daley,  Office  Manager 

George  Hughes,  Art  Director 

\'incent  Ahaesv,  Equipment  Manager 

Frank  McNiff.'Sa/ra 

Robert  Gorrill,  Photographic  Director 

Ronald  R\an,  Brenda  Geishecker,  Art 

Wende  Sheffield,  Administrative 
Services:  Filmstrips;  sound  slidefilms,  art,  pho- 
tography, scripts,  sound  recording,  motion  pic- 
tures, staging.  A-V  equipment  for  sales,  rentals. 
Facilities:  5,000  sq.  ft.  downtown  street  floor; 
three  darkrooms,  color  processing;  photographic 
&  design  studios.  Editing,  screening  and  sound 
rooms.  Repair  section. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-re:  Key  to  a  Continent  (Fort 
Ticonderoga).  Filmstrips:  Hawaiian  Carnival, 
American  Carnival  (.\merican  International 
Travel  Service);  I.D.  Color  System  (Polaroid 
Corporation);  Reading  for  Meaning  (Houghton 
Mifflin  Co.). 


Your  Most  Complete   Buyer  Reference 

•  These  Annual  Production  Review  listing  pages 
provide  the  most  complete  reference  data  avail- 
able anywhere  to  the  buyer  of  business  fihns. 


MAGNA  FILM   PRODUCTIONS,   INC. 

49  Berkeley  Street,  Boston,  Mass.  02116 
Phone:  (617)  HU  2-5580 
Date  of  Incorporation:  1955 
Robert  Berman,  President 

Boardman  O'Connor,  Director  of  Photography 
Henry  J.  .McGonagle,  Creative  Director 
Maryann  Squadrito,  Asst.  Art  Director 

Services:  16mm  and  35mm  motion  picture  pro- 
duction. Industrial,  TV  commercials,  slides,  film 
strips,  artwork,  tithng.  Creative  services,  sound 
services.  Facilities:  2500  sq.  ft.  studio;  Maurer, 
.Auricon,  Arriflex,  Bell  &  Howell  camera  equip- 
ment, RCA,  Magnasync,  Ampex,  Synchronous 
recording, 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pic-tl'bes:  Safe  Fuel  Test  and  Materials 
Handling  (General  Electric);  CCTV-Electric 
Writing,  Radio  Telephone  (Sylvania);  Richard- 
son for  Attorney  General  (O'Leary  Advtg.); 
Lehigh  Metal  Products  fihn.  Slidefilm:  Bozo 
Savings  Plan  (Ralph  Schiff  &  Partners);  Slide 
Presentations:  Annual  Reports  for  Tufts  New 
England  Medical  Center,  Mass.  Hospital  Asso- 
ciation, and  Universal  Foods  System.  TV  CoM- 
merchls:  for  Stelbar  Unicycles  (Ralph  Schiff 
&  Partners);  Chemstrand  —  Actionwear  and  ]. 
C.  Best  (.-V^rnold  Company);  St.  Regis  Paper 
( Stem/  Frank  Advtg. ) . 

MASTER  MOTION  PICTURE  COMPANY 

50  Piedmont  St.,  Boston,  Mass. 
Phone:  (617)  HA  6-3592 

Date  of  Organization:  1925 

Irving  Ross,  President 

."Man  Ross,  Production  Manager 

Sally  Seader,  Creative  Art  Director 

Steven  Mark,  Laboratory  Services  & 
Quality  Control 
Services:  Motion  picture  production  16/35nun 
(live  or  animated),  slidefilms,  TV  films.  Fa- 
cilities: 16/35mm  b6ttv  processing;  16/35mm 
production  equipment  with  sound  recording  in 
studio  or  on  location. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-res:  Brandeis  '67  (Brandeis  Uni- 
versity); Partners  in  Progress  (Hancock  Man- 
agement); Selrcx  (Meaker  Corporation);  Boating 
A  Way  of  Life  (Sportswear  Group).  Slidefilm: 
W.  T.  Grant  (Liberty  Mutual). 

TR  PRODUCTIONS,   INC. 
1031   Commonwealth  Ave.,   Boston  02115 
Phone:  (617)  783-0200 

Date  of  Organization :  1947 
Date  of  Incorporation:  1951 

Oscar  H.  Cheses,  President 
Alfred  D.  Benjamin,  Vice  President,  Production 
Edward  B,  Shaw,  Vice-Pres.,  Prod.,  Sales 
Eugene  W.  Jones,  Musical  Dir.,  Producer 
Thomas  Fleming,  Art  Director 
Robert  M.  Kellawav-,  Audio  Engineer 
Kenneth  A.   Mac.Askill.  Writer,  Director 
James  B.  Deaderick,  Director,  Editor, 

Cameraman 
Paul  Skillings,  Cameraman 
Stephen  W.  Snider,  Associate  Art  Director 
Robert  Nesson,  Asst.  Editor,  Cameraman 
Charles  J.  Eads,  Sales  Representatioe 
Leslie  G.  Kaplan,  Secretary 
Services:    Motion    pictures— animation,    live    ac- 
tion, theatrical,  wide-screen,  TV  commercials  and 
programs,    cartoon    packages;    educational,    sci- 
entific,  industrial,   public   relations   and   business 
films;  filmstrips,  slides,  script  services.  FACiLmES: 
35  and   16mm  .\rri's,  Mitchell  cameras;  Moviola 
editorial  equipment;   2   sound   stages;   sound  re- 
cording facihties;   interlock  projection;   screening 
rooms;   art   and   animation;   kinescopes. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictlres:  tikid  Control  (Liberty  Mutual 
Ins.    Co.);    Colonial    Six    (Phmoth    Plantation); 
On    Our    Way    (John    Hancock);    New    Home 


134 


BUSINESS   SCREEN   •    1967 


TR  PRODUCTIONS  INCORPORATED: 

^United  Shoe  Machinery);  Gyro-Maneuvers 
(General  Electric);  Super  Super  8  (Keystone 
Camera);  Behind  Every  Shadow  (Boston  Police 
Dept.);  Interior  Decorating  (New  England 
School  of  Art);  Warren  66  (Bresnick);  The 
Place  of  the  Lab  in  Reconnaissance  (U.S.  Air 
Force);  The  Fugitive  (Cabot  &  Co.);  CD.  (Civil 
Defense  of  Mass.).  Slidefilms:  Liberal  Arts 
(Northeastern  U.);  Hotel  Motel  (Hotel  Motel 
Assn.);  Bowling  Instructional  Series  (Mass.  Bowl- 
ing Assn.);  Moment  of  Decision  (N.\MCO- 
Ingalls);  Safes  Presentation  (Simplex  Wire  & 
Cjible  Co.);  Opportunities  (Boston  Globe); 
Market  Builder  (State  Mutual  Life  Assurance 
Co.  of  America).  TV  Commebci.m-S :  Serta:  Ski- 
mobile;  Erbacher  Ski's  (PF&C);  The  Mass- 
achusetts Turnpike;  Boston  Herald  (CE&L); 
The  Greatest  Air  Show  Series  ( Westinghouse 
Broadcasting-WBZ) ;  New  England  Merchants 
National  Bank  (K&E):  Jet  Spray;  Dust  &  Wa.\ 
(Wilson  Haight  &  Welch);  Lighthouse  (Guy 
Gannett  Broadcasting-WGAN-TV);  Depositors 
Trust  (Reach  McClinton);  Community  Opticians 
(Riseman);  Cott  Beverages;  Boston  Edison; 
Revere  Sugar  (Dowd);  Homblower  Weeks 
(Doremus);  Martignetti  (Tech  Reps);  .Mmy's; 
Smyly  Buick  (Barron);  Luby  Che\Tolet  (Apple- 
ton);  The  Second  Season;  Bright  New  Face 
(RKO  General);  Gas  Allies;  Boston  Gas  Co.; 
Rambler;  New  England  Telephone  Co.;  Yellow 
Pages;  Shawmut  National  Bank  (Cabot  &  Co.). 

Other  Massachusetts   Cities 

WATSON  f\\M  PRODUCTIONS 
Phone:  (617)  829-3422 
23  Chestnut  Hill  Rd.,  Holden,  Mass.  01520 

Date  of  Organization ;  19.56 

James  L.  Watson,  Producer 
Services:  Motion  pictures,  slidefilms  and  film- 
strips  for  industr\',  education,  television.  Separate 
script,  consultation  service.  FACiLrriES:  Arrifle.x, 
Bolex  16's;  editing  rooms  with  B&H  hot  splicer; 
magnetic,  optical  sound  readers.  ColorTran  port- 
able lighting  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  So  You  Have  to  Write  a  Re- 
port; Automated  Handling  of  Limp  Fabrics 
(Arthur  D.  Little,  Inc.);  Waushacum  Holiday 
(Worcester  Boys  Club);  Paging  History  (Wor- 
cester Telegram  &  Gazette);  Continuous  Intra- 
venous Regional  Anesthesia  for  the  Rheumatoid 
Hand   (Astra  Pharmaceutical  Products). 

WORCESTER  FILM  CORPORATION 
131  Central  Street,  Worcester,  Mass.  01608 
Phones:  (617)  757-2276  756-1203 

Date  of  Organization:  1918 

Carleton  E.  Bearse,  General  Manager 

Walter  R.  Porter,  Cinematographer 
Services:  16mm  industrial  and  medical  motion 
picture  service  including  writing,  photography, 
lighting,  editing  and  sound  recording;  slide  and 
strip  film  productions  and  photographic  research 
and  engineering.  FACiLrriEs;  Studios  and  gen- 
erator tnick. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Numerical  Control-Manage- 
ment Style  (Jones  &  Lamson  Division  of  Water- 
bury-Farrel ) ;  Specialmatic  ( Watcrbury-Farrel ) ; 
Aircraft  Flame  Protection  (Fenwal,  Inc.);  Trie 
Allen  Automatic  Set  Screw  Driver  (Allen  Mfg. 
Co.).  Slidefilm:  Abrasive  Machining  With  V-62 
Segments  (Bay  State  Abrasive). 

Client  References  to  Guide  the  Buyer 

•  Client  references  proWded  in  these  L'sting  pages 
are  for  the  guidance  of  our  buyer-readers.  Check 
titles  and  spon.sor^  listed;  preview  work  of  your 
prospective  producer  who  is  listed  in  these  pages. 


RHODE  ISLAND 

GRAPHIC  HOUSE 
75  Westminster  St.,  Providence,  Rhode  Island 
02903 

Phone:   (401)  331-2992 

Date  of  Incorporation:  1962 

David  Green,  President,  Director 

David  Ferrin,  Executive  Producer,  Director 

Al  Carlson,  Art  Director 

Carol  Dandanell,  Editor 
Services:  Motion  pictures,  TV  films  &  commer- 
cials, slidefilms,  animation,  art,  hot-press  titles, 
front-projection  filming.  Facilities:  Sound  stage, 
editing  department,  art  studio,  16  and  35inm  pro- 
duction equipment,  2  Nagra  recorders,  Magna- 
s^c  recorder,  interlock  projection. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Life  on  a  Volcano  (Manu- 
facturer-s'  Mutual  Ins.);  No  Room  for  Error  (Fac- 
tory' Mutual  System);  Rhode  Island  on  the  Go 
(Rhode  Island  Development  Council).  Slide- 
film;  This  is  Fram  (Fram  Corp.)  TV  Commer- 
cl\l:   Greyhound  Derby   (Video  Productions). 


VERMONT 

CAMPBELL  FILMS 
Academv  Avenue,  Saxtons  River,  Vt.  05154 
Phone:  (802)  869-2547 
Date  of  Organization:  1947 

Robert    M.    Campbell,    Executive   Producer 

James  HormeU,  Writer-Editor 

Milton  W.  Bellows,  Cameraman-Editor 

Terrence  Hickey,  Production  Manager 

Alfred  Ikeler,  Safes  Manager 

Ann  Hatfield,  Film  Librarian 

Dorothy  Barrows,  Office  Manager 
Services:  Educational  and  business  fihns  for  all 
purposes;  shdefibns.  Industrial  still  photography. 
Facilities:  Production  facilities,  camera,  lights, 
sound  equipment  for  location  and  studio  produc- 
tion. Editing  rooms  and  recording  studio  with 
three  channel  magnetic  mixing.  16mm  interlock 
screening.  16mm  distribution  services. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  The  Legacy  of  Anne  Sulliian 
(Perkins  School  for  the  Blind);  productions  in 
work  for  Bucknell  University,  Furman  University', 
Smith  College  and  Spelhnan  College. 


PRODUCERS  IN  METROPOLITAN  NEW  YORK  AREA 


Listings  cover  entire  metropolitan  area  of 
New    York    Cit\',    as    well   as    suburban    towns. 

ACI  PRODUCTIONS 
16  West  46th  Street,  New  York,  N.Y.  10036 
Phone:   (212)  JUdson  2-1918 

Date  of  Organization;  Juh',  1958 

Stelios  Roccos,  President 
David  Chapin,  Producer 
Francis  Jones,  Editor 

Services:    Motion   picture   production   including 
photography,  animation,  editing,  sound  and  mu- 
sic. FACU-rriES:   Recording  and  editing  facihties; 
small  studio  and  photographic  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  To  Begin  Again  (U.  S.  I.  A.); 
Prints;  Clay;  Puppets;  Silkscreen  (Rediscovery 
Series— self -produced ) . 


* 


* 


ADMASTER  PRINTS,  INC. 
425  Park  Ave.  South,  New  York,  N.Y.   10016 
Phone:  (212)  679-1134 

Date  of  Organization ;  1948 

Charles   Com,   President  &   Creative   Director 

Henry  Roth,  Secretary-Treasurer 

Mejer  Gordon,  Comptroller 

Reese  Patterson,  Executive  Art  Director 

Edward  Glasser,  Production  Marmger 
Services:  Creators  and  producers  of  shdes,  slide 
productions,  filmstrips  and  Umited  animations. 
35mm,  SVi  x  4,  X'ugraph;  stand  photography. 
FACU-mES:  Fully  staffed  art  dept.;  air-condi- 
tioned stiidios,  projection-conference  room;  cam- 
era and  processing  equipment  for  color  and  black 
&  white  including  botn  horizontal  and  vertical 
camera  facilities  for  all  slides.  .Ml  facilities  for 
complete  internal  production  p.ickage. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Slidefilms:  A  Tour  of  CelaneiC  (5  languages) 
(Celanese  Corp.);  Sfar  Tracker  (KoUsman  In- 
strument Corp.);  By  Any  Name  (New  York  Life 
Insurance  Co.);  Hospital  Microfilm  (Atlantic 
Microfilm);  Slide  Show;  Stockholders'  Meeting 
(W.  R.  Grace  &  Co.)  Screen  Show:  Presidents' 
Conference  (New  Jersey  Bell  Telephone  Co.); 
VucRAPH  PnocRAMs;  Basic  Investment  (Bache  & 
Co.,  Inc.);  S(a<ion  Maimgcment  Training  (Shell 
Oil  Co.);  Vista-Sell  Procra.m:  NWD.-V  Con- 
vention   (Nat.   Wholesale  Drug  Assn.). 


AEGIS   PRODUCTIONS,   INC. 
381  Park  Ave.  South,  New  York,  N.Y.   10016 
Phone:  (212)  MU  4-7450 
Date  of  Organization:  May  1963 

Sidney  Milstein,  President 
Herbert  Leventhal.  Vice-President 
Barbara  Milstein,  Secrcfary- Treasurer 
Edward  J.  English,  Editor 
Harry  Preusch,  Production  Assistant 
Services;  Motion  pictures  and  slidefilms  for  in- 
dustry, T\'  commercials.  Facilities:  Special  fa- 
cilities and  equipment  for  medical  and  scientific 
productions;    8mm    productions    for    Technicolor 
Instant     Projector;     art    facilities.     Arriflex     and 
.■\uricon    motion    picture    equipment;     16/ 35mm 
animation  stand;   Nagra   and   Magnasy'nc  sound 
equipment;    Moviola   editing   equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  Oral  Cancer  (American  Can- 
cer Societv);  Wear-Dated;  People  on  the  Go 
(Monsanto);  The  Art  of  Making  Furniture 
(Baumritter  Corp.);  The  Robot  Chemist;  Sim- 
plastin;  Angina  Pectoris  Lecture  (Warner-  Chil- 
cott);  Presenting  Diabetes  Mellitus  (Eli  Lilly 
&  Co.);  7"/ic  Mechanism  of  the  Action  of  the 
Oral  Contraceptives  (S>-ntex);  Doxajyram: 
A  Clinical  Report  (A.  H.  Robbins  &  Co.);  Cryo- 
pliake  (Alcon  Laboratories);  All  Clear  (Du 
Barr\');  Projections;  Astro  Turf  ( Chemstrand ) ; 
Scwsbrcak  (Network  for  Continuing  Medical 
Education);  The  Wide  World  of  Julius  Wile 
(Julius  Wile  Sons  &  Co.);  Parson's  School  of  De- 
sign Awards:  Fashion  Show   (J.  C.   Penney). 

ALLEGRO  FILM  PRODUCTIONS,  INC. 
201   W.  52nd  St.,  Nc«   York,  N.  Y.   10019 
Phone:  (212)  JUdson  6-3057 

Date  of  Organization;  1958 
Date  of  Incorporation:  1961 

Jerome  G.  Forman,  President 

lulius  Edelman,  Vice  President  &  Executive 

Producer 
Hugh  King.  Producer-Writer 
Daniel  Ruffini.  Production  Assistant 
ludv  Rabitcheff.  Production  Coordinator 
David  Saw\er;  Erford  Re<licnt.  Wrifrrs 
Kent  McKinney,  Production  Supervisor 
Jo.\nne  Marone,  Treasurer 
Services;    Motion    picture   and   slide   film   pro- 
ducers;  commercials,  public  relations,  industrial 


17th    PRODUCTION    REVIEW 


135 


NEW  YORK  PRODUCERS 

ALLEGRO  FILM  PRODUCTIONS: 

and  sponsored  films;  specialist  in  news  and  sports 
films,  special  department  for  foreign  language 
versions  and  post-production  finishing.  Facili- 
ties: Recording,  screening,  editorial  rooms  and 
studio.  35mm  and  16mm  camera  and  editorial 
equipment;  script  and  art  departments,  special 
print  procurement  and  ser\ices  department. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictxbes:  Dynamic  Diagnosis;  Ford  of 
California  (Ford  Motor  Co.);  Today;  Le  Congo 
En  Marche  (U.  S.  Information  Agency);  Beyond 
tlw  Moon;  Today,  Tomorrow  &  Titan  III  (Mon- 
orand.  7  Arts);  Ncics  Cavalcade  (Sterling  .Movies, 
U.  S.  A.);  The  City  &  The  University  (New  York 
University);  Crusaders  in  the  Sky  (U.  S.  Army 
Office  of  Information  &  Education);  Images  of 
the  East  (BOAC).  Filmsthips:  Protecting  Your 
Margin  of  Safety;  Brake  Failure;  Controlling 
Skids:  Wheels  Off  Pavement;  and  Sudden  Loss 
of  Vision  (Ford  Motor  Co.).  Newsfilms:  for 
Ford  Motor  Co.,  General  Electric,  Celanese  Corp. 
of  America,  Frigidaire,  Union  Carbide,  Thiokol, 
Allis  Chalmers,  New  York  Stock  Exchange.  TV 
CoMMERCL^Ls;  for  Ted  Bates,  Doyle-Dane-Bem- 
bach.  Ogilvy,  Benson  &  Mather,  Grey  Advertis- 
ing and  Dancer-Fitzgerald-Sample. 

AAftERICAN   FILM   PRODUCTIONS,   INC. 

1540  Broadway,  New  York,  N.Y.   10036 
Phone:   (212)  582-1900 

Date  of  Organization:  1946 

Date  of  Incorporation:  1956 

Robert  Gross,  President 

Lawrence  A.  Glesnes,  Secretary-Treasurer 

Sheldon  Abromowitz,  Vice  President 

Cornelius  Vanderbilt,  Jr.,  Vice-President 

Harriet  H.  Hester,  Director  of  Program 

Development 
Barbara  Brazong.  Office  Manager 
Services;  Motion  pictures,  16mm  and  35mm, 
color  and  b&w;  and  slidefilms.  Specialties:  in- 
dustrials, sales,  public  relations,  TV,  education, 
training,  medicals,  documentary  and  merchandis- 
ing; television  commercials.  Facilities:  16inm 
and  35mm  cameras,  lighting  and  sound  produc- 
tion equipment;  slx  cutting  rooms,  screening 
rooms,  shooting  stage;  special  effects;  animation; 
stop  motion;  storyboard  personnel,  script  wTiters. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motio.v  Pictures:  One  Hundred  Vintage  Years 
(Gold  Seal  Vineyards);  Faces  of  America  (U.S. 
Navy);  Fluothane  for  Trans-Oral  Procedures 
(Kansas  City  Medical  Center).  TV  Commer- 
cials: Buitoni  Products  (Vinti  Advertising,); 
Keds  (U.S.  Rubber);  A-1  Sauce  (Fletcher-Rich- 
ards Co.);  Westinghouse  Electric  Corp.;  Na- 
tional Biscuit  Co.;  Buick  Motor  Di\ision;  Sav- 
ings  &    Loan    Association    ( McCann-Erickson ) . 


ANIMATED   PRODUCTIONS,   INC. 

1600  Broadway,  New  York.  N.Y.  10019 

Phone:  (212)  CO  5-2942 

Date  of  Incorporation:  1949 

Al  Stahl,  President 

Richard  Stahl,  Vice  President 

Peter  Puzzo,  Director 

Shirley  De  Brier,  Production 
Services;  Fotomation  —  a  new  audio-visual  mo- 
tion picture  technique  designed  for  seven  day 
production  of  limited  live-animated  sales  train- 
ing and  industrial  film.  Fotomation  uses  client's 
photographs,  slides,  storyboard  drawings,  maga- 
zine ads,  circulars,  printed  materials.  These  visual 
elements  are  photographed  on  16mm  or  8mm 
color  film,  synchronized  to  sound  track  and  given 
camera  movements  with  animation.  Fotomation 
conversion  service  updates  filmstrips  by  convert- 
ing into  I6nim  or  8mm  motion  pictures.  Profes- 
sional color  blow-ups  from   8mm  to   16mm.   All 


ANIMATED  PRODUCTIONS  INC: 

phases  of  animation;  live  action  and  filmstrip 
production;  sales  promotion  and  exhibits.  Educa- 
tional and  television  animation  film  production; 
TV  commercials;  ad  agency  presentations;  sound 
slidefilms  in  three  dimensions.  FACiLrriES:  3  Ox- 
berry  animation  stands;  special  stop-motion  live- 
action  motion  picture  cameras  for  in-plant  pro- 
duction; editorial  facilities;  multiple  animation 
stand  for  product  stop-motion.  New  automated 
animation  stand  controlled  by  digital  computer 
and  pimch  tape.  Optical  Oxberry  printer  for  spe- 
cial effects  printing;  Mitchell,  Oxberry,  and 
Bell  &  Howell  cameras. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Tlie  Egg  (Grey  Advertising); 
Armstrong  Styling  (Armstrong  Cork  Co.);  New 
Orleans  (Malonev,  Regan  &  Schmidt);  Naturally 
Blonde  (Clairol);  ABC-Stage  67  (American 
Broadcasting  Co.);  A.T.  &  T.  Looks  to  the  Fu- 
ture (American  Tel.  &  Tel.  Co.).  TV  Commer- 
cials: for  Sealtest  (N.  W.  Ayer);  Scott  Tissue, 
Lark  (J.  Walter  Thompson);  Pohdent  (Grey  Ad- 
vertising); Endust  (Y'oung  &  Rubicam);  Army 
Recruiting  (N.  W.  Ayer). 


ANIMATIC  PRODUCTIONS,  LTD. 
15  West  46th  Street,  New  York,  N.Y.   10036 
Phone:  (212)  JU  2-2160 

Date  of  Organization:  1949 

Tasker  G.  Lowndes,  President 

Leonard  B.  Elliott,  Vice-President 

Darrel!  C.  Baker,  Creative  Director 

Mako  Oike,  Director  of  Animation 

James  DeGregory,  Art  Director 

Sandra  BelardinelU,  Production  Coordinator 
Services:  Producers  of  sound  slidefilms,  slides, 
Salesmate  presentations,  filmographs,  technical 
animation.  .Animatic  Boards  (animated  story- 
boards  on  motion  picture  film),  TV  commercials, 
charts  and  printed  material  for  sales,  new  business 
presentations,  corporate  stockholder  meetings  and 
agency  presentations.  F.\cilities:  Art,  editing  and 
photographic  departments;  O.xbeny  animation 
equipment:  35mm  and  16mm  motion  picture  cam- 
eras; various  types  of  still  cameras. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Step  Up  the  Pace  (James 
Lee  &  Sons);  The  Connoisseur  (Burlington 
Hosiery  Co.);  The  All  New  Duke  Astrojet  Tire 
(Duke  Tire  Co.);  Advertising  Report  (Founda- 
tion for  Commercial  Banks).  Slidefilms:  The 
Open  Road  (American  Oil  Co.);  Safety  Valve 
Maintenance  (American  Tel.  &  Tel.);  Southland 
Presentation  (D'Arcy);  Breakthrough-Vulcan  714 
(Reeves  Bros.);  Double  Duty  Disiies  (Reynolds 
Metals);  Originals  de  Coty  (Coty);  PVC'-DWV 
(Goodrich  Chemical  Co.);  Sales  films-Series 
(Kelly-Springfield  Tire  Co.).  TV  Commebci.\ls: 
Ford  Dealers  (J.  Walter  Thompson);  Arabesque 
(West,  Weir  &  Bartel);  Eli  Lilly  Co.  (Geer-Du- 
Bois). 

APPLIED  CONCEPTS  INC. 

866  Third  Ave.,  New  York,  N.Y.  10022 
Phone:   (212)  421-4130 

Date  of  Incorporation :  1965 

George  R'lberts,  President  &  Exec.  Prod. 

Irv   Silverberg,  Secretary  &   Creative  Director 

Ian  iMichael  Summers,  Dir.-Client  Relations 

F.  Restivo,  Senior  Art  Director 
Services:  Motion  pictures,  sound  slidefilms, 
graphic  aids,  booklets,  hve  shows  for  sales  pro- 
motion, public  relations,  training,  and  advertis- 
ing. F,\cilities:  .\rt  studios;  motion,  still  pho- 
tography; screening,  conference  rooms;  mu5ic  and 
sound  effects  library. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picture:  Real  People  ( Saturday  Evening 
Post).  Slidefiuiis:  Visit  USA;  Adventures  1966 
(TWA);  Speaking  of  Operators  (American  Tel. 


APPLIED  CONCEPTS  INC.: 
&  Tel.);  MiraSeam  (American  Can);  Are  the 
Funnies  }ti.st  for  Laughs?  (Puck— The  Comic 
Weekly).  Live  Shows:  Data  Communications 
(American  Tel.  &  Tel.);  Management  Orienta- 
tion (J.  C.  Penney). 

ASSOCIATED  FILM  CONSULTANTS,  INC. 

501   Madison  Avenue,  New  York,  N.Y.   10017 
Phone:   (212)  PL  2-2224 

Date  of  Organization :  1961 
Date  of  Incorporation:  1963 

Benjamin  S.  Greenberg,  Pres.,  Exec.  Prod. 

Samuel  Kravitt,  Treas.,  Dir.  Film  Operation 

Suzanne  Holeton,  Secretary 

Mar\'in  L.  Holmes,  Dir.  P.R. 

David  P.  Evans,  Dir.  of  Sales 
Services:  Production  of  sales,  training  and  doc- 
umentary motion  pictures,  particularly  those  \vith 
public  relations  orientation;  TV  commercials,  par- 
ticularly public  service  spots;  filmstrips.  Facili- 
ties: Editing,  sound  recording,  lighting  equip- 
ment: Arriflex,  Auricon,  Beauheu,  Kodak,  Bolex, 
Eyemo  cameras;  Magnecord,  MagnesyTic  and 
Minitape  sovind  recorders;  Acmade  Editing 
Equipment;  animation  and  titling;  full  still  photo 
ser\'ice. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Monox  PicTi'RES:  People  Without  (U.  S.  Dept. 
Health,  Education  &  Welfare);  The  Creative 
Person  (Natl  Education  Television);  The  Traffic 
Engineer  (N.Y.C.  Dept.  of  Traffic);  From  Israel 
With  Style  (Israel  Fashion  Instihite);  The  Paris 
Hilton  (Hilton  International);  The  IBM  Voto- 
matic  (International  Business  Machines);  Pro- 
fessor B  &  His  Wonderful  Time  Machine  (Chas. 
Bruning  Co.).  Filmstrip:  Girl  on  the  Go  (Bobbie 
Brooks).  TV  Commercials:  for  Women's  Army 
Corps  (Ketchum,  McLeod  &  Grove);  U.S.  Post 
Office  I  ,\dvertising  Council). 


AUDIO  PRODUCTIONS,  INC. 

Film  Center  Building 

630    Ninth    Avenue,    New   York,    N.Y.    10036 

Phone:  (212)  PL  7-0760 

Date  of  Organization:  1933 

Branch  Offices:  1724  Connecticut  Ave.,  N.W. 
Washington,  D.  C.  20009.  Phone:  (202) 
232-3637  (Contact:  Harry  Carragher) 
716  No.  LaBrea,  Hollywood,  Calif.  90038. 
Phone:  (213)  933-5821  (Contact:  Charles 
Smith) 

Officers  and  Department  Heads 

Peter  J.  Mooney,  President 

.Alexander  E.  Gansell,  Secretary 

M.  E.  Fletcher,  Treasurer 

lohn  Henderson,  III,  Director  of  TV  Sales 

Louis    Mucciolo,    Manager,   IndustriaUt^fOvern- 

ment  Departments 
Joseph  Keaney,  Industrial  Sales 
Frank  Lucidon,  Industrial  Sales 

Producer-Directors 

Frank  Beckwith  Harold   R.    Lipman 

L.  S.  Bennetts  Bruce   Malmuth 

Frank  Bums  Hans  E.  Mandell 

•Alexander    E.    Gansell   Richard  Miller 
Stanley    R.    Johnson        Robert  Vietro 
Mike  Zingale 

Services:  All  phases  of  motion  picture  produc- 
tion—public  relations,  sales  promotion,  mer- 
chandising, training,  medical,  technical  and  edu- 
cational. F.\cilities:  Silent  and  sound  studios; 
complete  Ughting  equipment;  mobile  units  for  lo- 
cation work  with  tape  recorders;  permanent  staff 
in  all  departments:  writing,  direction,  editing,  ani- 
mated dr;iwin<i  and  optical;  projection  room;  two 
optical  printers  uicluding  latest  Oxberry;  editing 
equipment;  zoom  stand  for  trick  work;  machine 
shop;  stop  motion  studio. 


136 


BUSINESS   SCREEN  •   1967 


AUDIO  PRODUCTIONS: 

lECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictlres;  Kids  &  Cookies  (Nabisco); 
The  Tnie  and  the  Just  (N.  Y.  Supreme  Court- 
Ford  Foundation ) ;  Now  You're  Talking  ( AT&T— 
Long  lines);  The  Lively  New  Look  (Atlantic- 
Richfield  Co.);  The  Invisible  Power  of  Coal  (Na- 
tional Coal  Assn.).  T\'  Commerciai.s:  for  N.  W. 
Aver;  BBD&O;  Benton  &  Bowles;  Leo  Burnett 
Co.;  Clyne  Maxon;  Dancer-Fitzgerald-Sample; 
Doyle,  Dane  &  Bembach;  William  Est>-;  Fuller  & 
Smith  it  Ross;  Geyer,  Morey,  Ballard;  Grey  .\d- 
vertising;  C.  J.  La  Roche,  Richard  K.  Manoff; 
McCann-Erickson;  McKim  Adv.;  Needham, 
Harper  &  Steers;  Ogilvy  &  Mather;  Papert.  Koe- 
nig.  Lois;  ].  Walter  Thompson;  Weightman; 
Young  &  Rubicam. 

BFB  PRODUCTIONS,  INC. 
422  Madison  Ave.,  New  York,  N.Y.  10017 
Phone:   (212)  421-5811 

Date  of  Organization:  1959 

Herbert  Freed,  President 

Merrill   S.   Brody,  Executive  Vice-President 
Production 

Hal  Weiner,  Vice-President,  Producer 

Carl  Lemer,  Producer,  Director 

Su!;an  O'Meara,  Associate  Producer 
Sebik:es:  Motion  pictures,  slide  and  filmstrip 
presentations:  Industrial  and  promotional  TV 
commercials,  documentaries,  specials,  features. 
FACiLrriEs:  For  production  of  color  &  b/w,  35  & 
16mm.  library  of  sound  effects  &  stock  music; 
editing,  projection  and  recording  equipment;  dis- 
tribution in  .35.  Ifi  and  Smm— including  rear- 
screeu  portable  projectors  for  sales,  training  pro- 
grams. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictihes:  All  This  and  702  (Olivetti 
Underwood):  To  Be  Aware  (Lehigh  Portland 
Cement  Co.);  The  Vertislide  Press  (Torrington 
Mfg.  Co.);  The  Living  Center  (Long  Island  Con- 
sultation Center);  The  Paper  Novelty  Story 
(ZIowe  Agency);  The  Falnihus  Concord  (Con- 
cord Hotel);  The  F-489  (Fairchild  Aerospace 
Corp.);  Crash  at  Sunrise  Highway  (U.  S.  Steel 
Corp.);  Terror  in  the  City  (Allied  Artists);  Blast 
of  Silence  (Universal  International).  T\'  Com- 
mercials: for  Chr\sler  Motors;  F'rst  Natinn.al 
City  Bank;  Wedgwood  China;  McNeil  Lab- 
oratories; Industrial  Valley  Bank;  3M  Comoany; 
Crown  Staffordshire  China;  .American  Tobacco 
Co.;  Continental  Can  Co.;   U.  S.   Steel  Co. 

JOHN  BRANSBY  PRODUCTIONS,   LTD. 
2S  West  44th  Street,  New  York,  N.Y.  10036 
Phone:  (212)  LO  4-3580 

Date  of  Organization:  1936 

John   Bransby,   President,  Treas.,   Exec.   Prod. 

David  M.  Jacobson,  Vice-Pres.,  Chg.  of  Prod. 

Lee  Stenstrom,  Secretary 

Frank  G.  Marshall,  General  Manager 

Martin  Craven,  Production 

Sylvia  Davem,  Art  Director 
St:HviCES:  Production  of  industrial,  educational, 
government,  travel,  sales  and  training  films  16mni 
or  35mm,  color  or  black  and  white;  educational, 
promotional  film  strips;  wTiting  service.  Facili- 
ties: Sound  stage  and  studio.  Equipment  for 
photographv,  sound  and  location  lighting;  film 
editing  facilities,  service;  animation  photography; 
art  department. 

RECENT  PRODUCTIONS  AND  SPONSORS 
M'mo.N  Pictlres:  New  York,  tlie  Anytime  City: 
Hules  of  the  Slopes  (Humble  Oil  &  Refining  Co. ) ; 
fUoers  in  the  Sky  (U.S.  Dept.  Interior);  .A.V 
FLR-12  (I.T.T. ),  Petroleum  in  Perspective 
(A.P.I. );  Sales  Films  (Doyle,  Dane,  Bembach). 


* 


this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in  this   I7th  Production  Review  issue. 


BRAY  STUDIOS,  INC. 

729   Seventh   Avenue,   New  York,   N.Y.    10019 

Phone:  (212)  245-4852 

Date  of  Organization:  1911 

|.  R.  Bray,  Chairman  of  the  Board 

Paul  A.  Bray,  President 

Paul  Brav,  jr.,  Vice-President 

Ronald  G.  Stevens,  Production  Manager 

Rodell  Johnson,  Director  of  Animation 
Services:  Planning,  production  and  distribution 
of  sales  promotion,  public  relations,  training, 
technical  and  general  education  films.  Foreign 
language  translations.  Facilities:  Staff  _and 
equipment  for  live  action  or  animation;  16/35mm 
productions,  including  sync  sound;  slide  film  and 
slide  set  reproduction;  aerial  photography;  own 
fihn  library  for  distribution  to  schools,  technical 
institutes  and  industries. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlres:  Using  the  Airspace:  Naviga- 
tion and  Communications  (AOP.\  Foundation, 
Inc.);  Hotc  to  Avoid  Muscle  Strains  (Bray  Li- 
brary); General  Instrument  Film  Report  (General 
Instrument  Corp.);  Insulation  (Armstrong);  Div- 
ing: Self-Containcd  Underwater  Breathing  Ap- 
paratus-Scuba; Value  Engineering  Series;  7-28 
Standard  Operating  Procedures;  Navy's  Elec- 
tronic  Warfare   Airborne    POD    Program    (U.S. 

N'avy). 

BUKAR  &   lARISCH   INC. 
10  East  49th  Street,  New  York,  N.Y.  10017 
Phone:  (212)  EL  5-5111 
Date  of  Organization:  1953 

Nat  Bukar,  Partner,  Client  Contact 
Kurt  Larisch,  Partner,  Creative  Direction 
Services:  .\udio/ visual  consultants  for  program 
development  in  sales  training,  retail  program 
development  in  sales  training,  retail  promotion, 
sales  meetings,  direct  selling  and  other  areas  of 
business  communications.  Producers  of  motion 
pictures,  stopmotion  animation,  sound  slidefilms 
and  filmstrips.  FAcn-rriES:  Script,  design,  research 
and  production  personnel;  art  department;  pho- 
tographic studio,  screening  room. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picttoes:  Meteorology  and  Weather 
Forecasting  (U.  S.  Nav^-TDC);  Tlie  Gertz  Story 
(L.I.  Press);  Butterick  Operations  (Butterick  Pat- 
ters); GCMI  1966  Report*  (Glass  Container 
Mfg.  Inst.);  The  Hot  Line  (Model  Rectifier 
Corp.). 

CAMPUS  FILM  PRODUCTIONS,  INC. 

20  East  46th  St.,  New  York,  N.Y.  10017 
Phone:  (212)  MU  2-8735 

Date  of  Organization:  1934 

Nat  Campus,  President 
Steve  Campus,  Executive  Producer 
Lesley  Froum,  Distribution  Coordinator 
Ser\tces:     Motion    pictures    and    slidefilms    for 
business,   government  and   social   agencies;   also 
various  film  services  sep.-u-ately,  including  trans- 
lations, sound  tracks;  editing  and  finishing  serv- 
ice   for    comp.iny   photographed    films:    distrbu- 
tion    service.    Facilities:    Studio,    on-    location 
equipment  and  creative  staff. 
Motion  Picttbes:   Nursing  Management  of  the 
Patient  with  Cancer  (American  Cancer  Society); 
SupervuHon  in  Vocational  Rcltabilitation  Counsel- 
ing   (Dr.    Wilfred    H  il>er-Vncati(mal    Rehab  I'ta- 
tion  Program  of  N.  Y.  U.);  Vocational  Rehahih- 
tation    in    a    General    Hospital    (The    National 
Arthritis   Foundation  h    Part    111-1966   Examina- 
tion   (National    Board   Medical   Ex;miiners);   Re- 
visions of  Toxic  Anhidrosis  (Institvite  for  Derma- 
tologic  Communication  &  Education ) . 

M.  M.   Chanowski   Productions  N.V. 
122    East    42nd    St.,    New    York,    N.Y.    10017 

Mr   W.  Roscnfeld.  in  charge 
(For  complete  listing,  see  Amsterdam,  Holland) 


NEW  YORK  PRODUCERS 


CHRONICLE   PRODUCTIONS 

364  West   ISth  Street,  New  York,  N.Y.   10011 

Phone:  (212)  YU  9-5680 

Date  of  Organization:  1965 

Robert  Glatzer,  President 
Services:  Production  of  documentaries,  industrial 
.ind  theatrical  films,  tv  commercials.  Facilities: 
Studio,  facilities  for  production  in  35/ 16mm. 
Editing,  print  distribution  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlties:  Friendly  Game;  The  Lobster- 
men  (Chronicle  Productions);  Now  Comes  to 
Berkeley  Heights  (Waterbury,  Conn.  Anti-Pov- 
erty Program);  Carnival  Weekend;  Silver  Sitz- 
marks   (.American  Youth  Hotels,  Inc.). 


CINEMAKERS,  INC. 
1741  Broadway,  New  York,  N.Y.  10019 
Phone:   (212)  CI  6-3198 

Date  of  Incorporation:  196.5 

Ed  Schultz,  President 

William  Doherty,  Vice-President 
Services:  Motion  pictures,  filmstrips,  slide  shows 
and  TV  spots;  photography,  recording,  film  and 
sound   editing.    FACiLmES:    Writing,   production 
and  editing  staff. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictl-re:  Poetry  for  Beginners  (Coronet 
Instructional  Fikns);  Photographic,  directorial, 
recording,  and  editorial  services  on  other  pro- 
ductions. TV  Spot  (Public  Service):  Today 
(Community  Service  Society). 


CITY  FILM  CENTER,  INC. 

66-40  69th  Street,  Middle  Village,  New  York 

11379 

Phone:  (212)  TW  4-7800 

Date  of  Incorporation:  1957 

Subsidiary:  AV  Lithographers,  Awenire  Build- 
ing, 257  Pacific  St.,  Brooklyn,  New  York. 
11201. 

John  R.  Gregorv-,  President 

Herbert  Awenire,  Executive  Vice-PresiderU 

Douglas   Mitchell,   Vice-President,   Productions 

Clarence  Schmidt,  Vice-President 

Joseph  W.  Harrop,  Corporate  Secretary 

Henri  LaMothe,  Art  Director 
Services:  8,  16,  35mm  motion  pictures  and  sound 
slidefilms  for  business,  industry,  science,  educa- 
tion, health,  religion,  poUtical  and  public  service 
fields.  Cortelated  promotional,  distributional, 
public  relations  and  sales  packages  for  motion 
pictures  and  sound  siidef.lms  include  evaluation, 
designing,  layout,  copv,  artwork  and  lithography. 
FACiLrriEs:  Equipped,  staffed  motion  picture 
studio;  sound  stage,  with  control  room,  narrator's 
booth,  scene  dock,  conference  lounge  with  pro- 
jection facilities.  Art,  editing  and  sound  depart- 
ments; mobile  and  location  units;  motion  picture 
color-printers  for  color-cortected  and  exposure 
compensated  answer  and  release  prints.  Equipped 
and  sl;iffed  Lithograph)  Division  with  five 
presses,  including  die-cutting,  and  high-speed 
four-color. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motidn  Pk  TIRES:  .\queduct  Stakes  (RKO  Gen- 
eral) LP\'-L  Color  Antenna  Series  A.  B.  C.  D 
(JFD  Elertronics  Corp.);  The  Physicians  Role  in 
Suicide  Prevention  and  .Motion  Picture  Films  in 
Psijehosomatic  Reuarth  ( N'isual  Projects);  Select- 
ed Pathology  II  (Dr.  Borowskv/Searle);  Death 
of  Christ  (WPI.X  TV  Color  Special);  Who  Cries 
for  the  Lonely?  (Feature  Film:  Thaddeus  Pro- 
ductions); etc. 


17lh    PRODUCTION    REVIEW 


137 


NEW  YORK  PRODUCERS 

CLIFTON   PRODUCTIONS,   INC. 
305  East  86th  St.,  New  York,  N.Y.  10028 
Phone:   (212)  348-7600 

Date  of  Organization:  1947 

Maurice  T.  Green,  President 

Ronald  T.  Croen,  Vice-President 

Ernst  Fischel,  Vice-President 

William  Rosenfeld,  Secretary-Treasurer 
Sekvices:  Industrial,  public  relations,  transporta- 
tion, travel,  nature  studies,  wildlife  conservation 
sales  promotion,  agricultural  and  horticultural 
motion  pictures;  TV  shorts  and  commercials- 
color  stock  shots.  Facilities:  Cameramen  iii 
Sweden,  Austria,  and  Holland;  worldwide  cover- 
age Production  affiliations  for  location  shooting 
in  Europe,  Middle  East,  Far  East,  Australia  and 
Latin  Amenca. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Rctuhes:  Key  to  Life  (Agrico  Chemical 
Co.  ;  And  There  Was  Light  (Clifton  Bible  Clas- 
sics); City  on  the  Water;  Caribbean  Spearfishing 
^y^'°(,^%^'^^o"sh  Prepare  for  Spring  (Asso 
ciated  Bulb  Growers  of  Holland). 


COLEMAN  PRODUCTIONS,  INC. 

75  West  45th  Street,  New  York,  N.Y.  10036 
Phone:  (212)  CI  5-9080 

Date  of  Organization:  1935 

Harry  L.  Coleman,  President 

Sonya  Coleman,  Vice-President 

Bany'  A.  Lisee,  Production  Manaser 

Phillip  Messina,  Editor 

Rib  Smith,  Sales  Coordinator 

John  Peterson,  Dir.  of  Photography 

J.  BrowTi,  Sound 

Harold  Azine,  Scripts 
Services:  Production  of  16/35mm  motion  pic- 
tiires  from  script  to  final  print  for  industry,  medi- 
cme,  travel  and  television.  Facilities:  25'  x  25' 
sound  stuio  equipped  with  lights,  props,  sets, 
cameras;  Fearless  dolly;  Ampex  s^c  sound 
equipment;  cutting  rooms  and  screening  room, 
l-acihties  available  to  outside  producers 
RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.N  PicTURLs:  Marketing  Horizons  (Con- 
tinental Can  Co.);  The  Crossing  (Italian  Line); 
impulse  m  Foot  Surgery  (Diapulse  Corp.  V 
Meknom^  of  the  Head  (Pack  Medical  Foun- 
dahon):  R,hot,de  (Rosston,  Kremer  &  Slaughter) . 

COIEMAN/MEYER,  INC. 

225  West  57th  Sb-eet,  New  York,  N.Y    10019 

Phone:  (212)  581-4840 

Date  of  Organization:  1965 

Joseph  M.  Coleman,  Creative  Director 

Gil  M.  Meyer,  Executive  Producer 

Bibi  Damon,  Production/ Traffic 

Bradley  N.  Johnson,  Sales  Manager 
Services:  Motion  pichires,  sUdefihns,  slide  pro- 
grams, graphics,  sales  meetings  and  shows  for 
promotion  public  relations,  training,  new  prod- 
uct introduction.  Facilfties:  No  data  pro\'ided 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Where  Giants  Come  to  Plat, 
(Ihe  San  Francisco  Giants);  Garter,  Garter 
Who s  Got  the  Button  (Warner  Lingerie-Slim- 
wear  Div  ).  Slidefilms:  Tale  of  a  Lead  Bal- 
loon (Co  eman/ Meyer);  The  Man  from  Man- 
^»an;  Shirt  Watcher's  Guide  (The  Manhattan 
Shirt  Co.);  But  Where  Have  all  the  Ware 

Ccoei  Gone.?;  r/ic  Second  Longest  Link;  Identi- 
fied Elymg  Objects  (American  AirHnes);  Field 
Irainmg  and  Sales  Meeting  (Warner  Bros.  Lin- 
gerie-Slimwear  Div.);  Not  Every  Pebble's  on 
the  Beach  (American  Enka);  The  Live  Wires 
(Montgomery  Ward);  Training  Film  (Clairol)- 
New  Products  (Lehn  &  Fink).  CLosEo-Cmcur^ 
TV:  you  Can  t  Beat  the  System  (Minnesota  .Min- 


COLEMAN/MEYER: 
ing    &    Manufachiring).    Graphics:    Quotes   and 
Quotas   (The  Chunky  Corp.);  Selling  with  Sur- 
rey  (Surrey  Candy  Kitchens);  Dimensions  of  the 
Marketplace   (Universal  Marketing  Research). 

CONTEMPO!  PRODUCTIONS,  INC. 

25  West  6Sth  St.,  New  York,  N.Y.   10023 
Phone:   (212)  TR  3-3333 

Date  of  Incorporation:   1963 

Branch:   690  East   Maple   Road,   Birmingham, 
Michigan  48011  Phone:    (313)    MI  2-8363 
(Ross  R.  Callaway) 
David  B.  Marshall,  Executive  Producer 
Donald  P.  Smith,  Vice-President 
Joan  Marshall,  Corporate  Secretary 
Nathan  Caldwell,  Jr.  Assoc.  Producer 
Ross   R.   Callaway,   Account  Rep. 
Charles  E.  Hoefler,  Art  Director 
Cecily  B.  Hoeck,  Production  Associate 
T.  F.  Fagan,  Manager,  Accounting  Services 
C.  Monique  Siegel,  Production  Secretary 
Services:  Motion  pictures-16,  35mm,  live  shows, 
business,     sales    meeting    presentations;     special 
techniques     include:     multi-screen,     multi-image 
choreographed"    visual    presentations,    portable 
cyclorama  projection;  sculptured  projection,  A-V 
programmed  presentations.  Jingles,  theme  music 
recordings.  Facilities:  for  art,  graphics;  editing' 
ammation;    road    show,    meeting   equipment   for 
sound  and  projection. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Live  Shows:  Diesel  Dazzle  (General  Motors- 
Diesel  Div,);  ABC  Record  Slww;  ABC  Affiliates 
Show  (American  Broadcasting  Co.)-  1967  Press 
Preview  Concept  (ChryshT  Corp.).    ' 

RAYMOND  A.  CORWIN  PRODUCTIONS,  INC. 
701  Seventh  Ave.,  New  York,  N.Y.  10036 
Phone:    (212)   756-0662 

Date  of  Organization:  1959 
Raymond  A.  Corwin,  President 
Bertram  Brown,  Executive  Vice-President 
Donald  Crabb,  Vice-President   (Travel  Dept  ) 
Richard  E.  Brooks,  Director  of  Photography 
Bert  Salsman,  Production  Manager 
Susan  McCartney,  Art  Director 
Services:  Motion  pichires  for  television,  indusb^'- 
sound     slidefilms     and     filmstiips.     FACiLmES-' 
Offices,    screening    and   editing   rooms;    facilities 
tor   production    of   film,   tape   and   other   audio- 
visual media. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Breaking  the  Production  Bar- 
rier (IB.M);  /  Understand  (Xerox);  Americans 
on  the  Move  (American  Hotel  &  Motel  Assn.)- 
Vnce  Upon  a  Mattress  (Simmons);  Portrait  of 
Stanhy  (Stanley  Furnihire);  A  Dream  of  a 
Blanket  (Chatham  Mills).  Slidefilms:  North- 
east s  Vacation  Plan  (Northeast  Airlines)-  This 
IS  Holiday  ( Holiday  .Magazine) . 

THOMAS  CRAVEN  FILM  CORPORATION 

330  East  56th  St.,  New  York,  N.Y.  10022 
Phone:   (212)  MU  8-1585 

Date  of  Organization:  1950 

Thomas  Craven,  President 

Harvey  G.  McClintock,  Vice-President 

Wilhs  F.  Briley,  Director,  Production 

Marvin  Barouch,  Comptroller 

Andrew  B.  Nemes,  Associate  Producer 

Beverly  O'Reilly,  Dir.  of  Sales 
Services:  Production  of  television,  industiial 
public  information,  training  and  educational  films 
and  programming,  theatrical  feahirettes  and 
promos;  overseas  and  multi-language  depart- 
ments; live  action  and  animated  TV  commercial 
division.  Facilities:  Air-conditioned  sound  stage 
camera,  sound,  hghting,  animation  and  set  con- 

These  Exclusive  Review  Reports  Are 
a  Copyrighted  Business  Screen  Feature 


CRAVEN  FILM  CORPORATION: 

struction  departments;  editing,  recording  and  pro- 
jection rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Filiberto  of  the  High  Valley; 
The  Port  City  and  the  Pampa  (United  World 
Films-educational  documentaries);  Sonic  Boom 
and  You  ( Federal  Aviation  Agency ) ;  Act  of  Love 
(Kennedy  Foundation-Educational  TV);  2001-A 
Space  Odyssey;  Holiday  Italian  Style;  Return 
of  the  Gunfighter;  Tell  Me  Whom  to  Kill  (theat- 
rical promotions);  Grand  Prix— Spanish  (TV 
show-MGM);  Alliance  for  Progress  (USIA).  TV 
CoMMERiciALS:  for  Colt  45  Malt  Liquor  (W.  B. 
Donner);  Yardley  (Johnstone);  Food  Fair  Stores 
(W.  B.  Donner). 

GORDON  CROWE  PRODUCTIONS,  INC. 

15  East  41st  St.,  New  York,  N.Y.  10017 
Phone:  (212)  867-9437 

Date  of  Incorporation:  1965 

Gordon  Crowe,  President,  Executive  Producer 
Kent  Lane,  Vice-President,  Producer 
Selma  Cooper  Crowe,  Secretary-Treasurer 
Services:     Sales    meetings,     entertainment    and 
musical  productions  for  industr\-;  motion  pictures 
for     industry;      special     projection      techniques. 
Facilities:  Sound  stages,  rehearsal  studios,  pho- 
tographic  studio;    equipment   and   personnel   for 
motion  pictures  and  live  industrial  shows. 
RECENT      PRODUCTIONS      AND      SPONSORS- 

Motion  Pictures:  Beauty  and  the  Bosom  (Bali 
Co. ) ;  ]ob  Opportunity  ( National  Association  of 
Manufacturers).  Slidefilms:  Where  the  Action 
Is  (Saturday  Evening  Post);  The  Name  of  the 
Game  (Calvert  Distillers);  TWA  Marketair 
(TWA).  Live  Shows:  Kingdom  of  Best  Foods 
(Best  Foods);  We're  No.  1  (Congoleum  Nairm); 
Move  with  Mobil  (Mobil  Oil  Co.);  The  New  Look 
(Premium  Advertising  Assn.),  Volkswagen  Show 
(Worldwide  Volkswagen  Convention). 

CYGNET-LLOYD  PEARSON  ASSOCIATES,  INC. 

347  Madison  Ave.,  New  York,  N.Y.   10017 

Phone:  (212)  MU  8-9545 

Date  of  Organization:  1952 

Lloyd  Pearson,  President 

Rae  Evans,  Vice-President 

John  Reeve,  Vice-President 

David  Grainger,  Vice-President 

Alexander  Greeley,  Secretary 

Jim  Roomes,  Production  Manager 
Services:    Motion  pictures,  slides   and  filmstrips 
for   business,    industry,    and    TV;    business    and 
educational    audio-visual    programs.    FACiLrnES: 
Studios,  also  mobile  camera  vans  in  Europe. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Watch  on  the  Rhine  F105 
(Republic  Aviation);  The  Sun  Goes  North  (Flor- 
ida Citrus  Comm.);  The  Story  of  Thread  (Coats, 
Ltd.);  Arrow  Around  the  World  (Arrow  Inter- 
national); Over  the  Top  (Thos.  Costain  Ltd.). 

Delta   Films  International,  Inc. 
15  West  46th  St.,  New  York,  N.Y.  10036 
Phone:  (212)  582-5711 

Klaus  Werner,  Manager 
(For  complete  listing  data,  see  Puerto  Rico) 

DEPICTO  FILMS  CORPORATION 

254  West  54th  St.,  New  York,  N.Y.  10019 
Phone:  (212)  CO  5-7620 

Date  of  Organization:  1944 

Jack  R.  von  Maur,  President 
Glenn  J,  Graves.  Vice-President.  Industrials 
Pat  Labate,  Vice  President,  Production 
Services:  A  completely  integrated  one-source 
organization  provicling:  Scripting— from  technical 
to  creative  to  complete  convention  format;  Mo- 
tion Picture— live-action,  location,  animation; 
Slidefilm— training,    promotion,    public    relations. 


138 


BUSINESS   SCREEN  ■    1967 


DEPICTO  FILMS  CORPORATION: 

•  i  merchandising;  Slides— all  sizes,  color  and  b&w, 
lamination;   Industrial  Meetings  &  Conventions— 

I  complete  package  from  creation  through  staging 
and  equipment  to  traveling  unit  teams.  Facili- 
ties;   Photographic   studios;    full   motion    picture 

I  department,  live  and  animation;  completely  staff- 
ed slidefilms  and  graphic  art  department;  special 
y    wide-screen   and  carbon  arc  projectors. 
,|     RECENT      PRODUCTIONS      AND      SPONSORS 
'    Motion  Pictures:   A  Lion  Sized  Budget  for  a 
Lion's  Share  of  the  Market  (Canada  Dry  Corp.); 
Tcdlar    (DuPont   de   Nemours).    Slidefilms:    A 
Vrtt,'  Miimher;  S.  A.  M.  (A.  T.  &  T.).  Industrial 
Snows:     Our     Dynannc     Tomorrow     (Westing- 

II  house);  1966  Congress  (N.  A.  M.). 

DERUJINSKY   STUDIO,   INC. 
106  West  End  Ave.,  New  York,  N.Y.  10023 
Phone:   (212)  799-4400 

Date  of  Organization:  1950 

Cleb  Derujinsk\',  Jr.,  President 

George  Lawrence,  Executive  Vice-President 

Joseph  K.  Landsman,  Secretary 
Services:  TV  commercials,  documentaries,  in- 
dustrials. Facilities:  Creative  department,  edi- 
.  torial  staff,  studios,  and  equipment. 
I  RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoMMEBCHLS:  for  Peuce  Corps  (Peace 
Corps— Young  &  Rubicam);  Ford  Corporate 
(Ford  Motor-Gre\  Adv. ) ;  Camay  ( Proctor  & 
Gamble— Leo  Burnett);  Camel  Cigarettes  (R.  J. 
Reynolds,  Dancer  -  Fitzgerald  -  Sample ) ;  Fresca 
(Coca-Cola  Co.— .Marschalk  Co.). 

DOLPHIN  PRODUCTIONS,  INC. 

4  East  53rd   Street,   New  York,  N.Y.    10022 
Phone:   (212)  PL  3-5892 

Date  of  Incorporation:  1960 

Division:  Dolphin  International. 

Allan  Stanley,  President 

Roger  Ame  Lun.\en,  Business  Manager 

BiUVitus,  Chief  Editor 

Barbiira  Fletcher,  Co-ordinator,  Int't  Div. 
Services:  Commercial,  industrial,  educational 
motion  pictures;  radio  transcriptions;  tele\ision 
commercials  (live  and  animated);  35mm  and 
16mni,  color  and  B&W.  For  Dolphin  Interna- 
tional: Television  commercials  for  international 
markets;  re\'oicing  and  adaptation  of  existing 
commercial  for  multi-lingual  markets;  dealer  trail- 
ers; researching,  anaKzing,  planning  and  placing 
cinema  advertising  campaigns  around  the  world. 
Facilities:  Four  editing  rooms;  working  arrange- 
ments with  all  studios  in  New  York  City;  out-of- 
towTi  connections  for  location  photnaraphv. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Natural  Look;  Great  Day; 
Travelling  Carousel;  Nice  'n  Easy  (Clairol);  Eye 
on  the  NFL  (CBS-TV);  My  Secret  Vice  (20th 
Century-Fox).  T\'  Commercials:  for  CBS-TV; 
Michigan  National  Bank  (Jepson-Murrav);  U.  S. 
Coast  Guard;  New  York  Daily  News  (Schneider) ; 
Pan-American  Miles  Lab.  (LPE  Robert  Otto); 
Opel  Kadett  (Gen.  Motors-Foreign  Dis.  Div.); 
Procino-Rossi,  Inc.  (Mathison  Adv.);  Colorforms 
Toys  (Chalek  &  Dreyer);  Knapp's  Dept.  Stores; 
The  Esterbrook  Pen  Co.;  BemzOmatic  Corp. 
(Rumrill);  Expo  '67  (Spaulding,  Taylor,  Hall, 
Ltd.);  Wise  Potato  Chips  Company  (The  Lynn 
Organization);  U.  S.  Air  Force  Reserve  (Hume, 
Smith,  Mickleberry). 

Kevin   Donovan   Films 
15  West   44th  Street,   New  York,  N.Y.    10036 
Phone:  (212)  YUkon  6-6049 
(See  complete  listing  under  Connecticut) 

^fS"  this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement  in   this    17th   Production    Review   issue. 


DYNAMIC  FILMS,   INC. 
Executive  Offices:  405  Park  Avenue,  New  York, 

New  York  10022 
Phone:  (212)  PL  1-7447 

Date  of  Organization:  1948 

Divisions:  Dynamic  Theatre  Networks,  Inc. 
Medical  Dynamics,  Inc.,  Dvnamic  Programs 

Branch  Offices:  133  Carnegie  Way,  N.W.,  At- 
lanta, Ga.  30301  Phone:  (404)  524-7211. 
Don  O'Reilly,  Manager.  130-7th  St.,  Pitts- 
burgh, Pa.  15222  Phone:  (412)  471-2780. 
William  Matthews,  Manager. 

Nathan  Zucker,  President 
Maurice  Rapf,  Executive  Producer 
Nlina  Brownstone,  Director  of  Production 
and  Public  Relations 
Services:  Producers  and  distributors  of  all  audio- 
visual materials  including  fihns,  filmstrips,  sound 
shdefilms,    tape    and    easel    presentations   for   in- 
dustry, public  relations,  sales  training,  emplo\ee 
relations  and  specialized  visual  aids.  Also  theatri- 
cal   features    and    short    subjects,    television    pro- 
gramming,    special     foreign     language     revision, 
foreign  film  productions,  etc.  Facilities:   Sound 
stages,    recording    and    dubbing    studios,    editing 
faciUties   for   all   16mm   and   35mm   audio-visual 
production. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  International  500  (Golden  .\n- 
niversan-  Race)  (Studebaker  Corp.  STP  Div.h 
Six  Deadly  Skids  (Liberty  Mutual);  Era  of  Radi- 
cal Change  &  the  Corporation  (Fortune  Maga- 
zine-Armco  Steel)  ;  Information  E.xplosion 
(Cowles  Communications);  Chlorine,  The  Crecn 
Goddess  (Pittsburgh  Plate  Glass  Co.)  Revolu- 
tion at  Sand  Springs  (Armco  Steel  Corp.);  The 
Green  Thumb  (Denson  Frey  &  .\ffihates); 
Changing  View  of  the  Change  of  Life  (Wilson 
Research  Foundation);  The  Collection  (Family 
Circle  Magazine);  The  Quickest  Quiet  One-Ned 
Jarrett  Story  (Ford  Motor  Co.);  Victory  Circles 
1966  (Dana  Corp.);  iVHRA  Drags  (Hurst- 
Campbell);  Race  Againsi  Time  (Ashland  Oil  & 
Refining  Co.);  Annual  National  Sales  Meeting 
(Ayerst  Lab.).  TV  Commerclals:  for  Diet  Rite 
Cola  (D'Arcy  Agency). 

EAST-WEST  FILMS,  INC. 

35  West  45th  St.,  New  York,  N.Y.   10036 
Phone:   (212)  5S2-6800 

Date  of  Organization:  1958 

Bruce  McConnachie,  President 

Morton  .McConnachie,  Vice-President 

Joseph  Lydon,  Secretary.  Treasurer 

Dick  L>Tich,  Vice-President,  Sales 

George  Lcuck,  Production  Manager 

Tom  Martin,  Production  Manager 

Dave  Pollock,  Editorial  Supervisor 
Services:  Motion  pictures;  TV  commercials.  Fa- 
cilities: 35  and  16mm  production  equipment, 
lights,  sound  records,  cameras,  etc.;  editing 
rooms;  35  and  16mm  projection  and  conference 
rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picttre:  journey  of  Oil  (Aramco).  TV 
GoMMEiucL\LS:  for  Vitalis  (Young  &  Rubicam); 
Hollywood  Bread  Co.  (Elinor  Landsbury); 
Handi  Wrap  (Norman  Craig  &  Kummel);  CITCO 
(Lennen  &  Newell). 

FRANZ   EPSON   PRODUCTIONS 
24  Crist  Mill  L.inc,  llalc-sitc.  New  York  11745 
Phone;   (516)  IIAmiltun  7-2.545 

Date  of  Organization:  1961 
Franz  Edson.  Owner. 
Services:    Documentary,  sales,   technical   motion 

fiictures  and  slidefilms.  FACiLrriES:  Cameras, 
ighting.  sound  rec-ording  &  editing  equipment. 
.Animation  stand;  liigh-speed  instrumentation 
equipment. 


NEW  YORK   PRODUCERS 


FRANZ  EDSON  PRODUCTIONS: 
RECENT      PRODUCTIONS      AND      SPONSORS 

A-V  Presentations:  for  Bell  Telephone  Labora- 
tories; Univac;  Pickering  &  Co.;  Franklin  Na- 
tional Bank;  B.  Altman  &  Co.;  Leesona  Moos 
Laboratories;  Institute  of  High-Fidelit>-;  Sperry 
Rand    Corp.;    Philips    Electronic    Instrument. 


ELEKTRA  FILM  PRODUCTIONS,  INC. 

33  West  46th  Street,  New  York,  N.Y.   10036 
Phone:   (212)  582-3606 

Date  of  Organization:  1956 

Samuel  Magdoff,  President 

Jordan  L.  Caldwell,  Vice-President 

Bert  Hecht,  Producer-Sales 

Mike  Kraft,  Producer-Sales 

Marvin  Friedman,  Director 

George  Cannata,  Director 

Morty  Baran,  Production  Manager 
Services:  Production  of  industrial,  educational, 
sales  training  films,  featurettes,  and  T\'  commer- 
cials. Facilities:  Stage;  animation  staff  and 
facihties:  editing,  concept  creation. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.N  PiCTiREs;  A  Product  is  Like  a  Woman 
(Eastman  Chemical  Products);  Patterns  for  Com- 
munication (Western  Electric);  In  Search  of  Pie 
(Mrs.  Smith's  Pies);  Kodak  (Eastman  Kodak); 
Xmas  Trailer  (Theater  release-f eaturette ) .  TV 
Commercials:  for  Wilkinson  Blades  (Ted  Bates 
&  Co. ) ;  Benjamin  .Moore  Paint  ( Dreher  Advtg. ) ; 
Wishbone  Salad  Dressing  (Ed.  H.  Weiss  &  Co.); 
Post  Honeycomb  (Benton  &  Bowles);  Thermo- 
dent  (Doyle,  Dane,  Bembach);  Coca-Cola 
(McGann-Erickson);  American  Gas  (J.  W. 
"Thompson):  Remington  Tvpewriter  (Y'oung  & 
Rubicam);  Rescue  Soap  Pads  (BBD&O);  Brown 
&  Williamson  Tobacco  (Ted  Bates);  Westing- 
house  (.McCann-Erickson);  Lipton  Tea  (SSC&B); 
Ballantine  (SSC&B). 

CHARLES  ELMS  PRODUCTIONS,  INC. 

163  Highland  .\ve..  No.  Tarrj-town,  N.Y. 

10593 
Phone:  (914)  631-7474 

Date  of  Incorporation:  1952 

Charles  D.  Elms,  President 
Charles  D.  Elms,  Jr.,  Vice-President 
Ruth  .M.  Elms,  Secretary,  Treasurer 
Service:    Research    and    production    of    16mm, 
35mm  and  70mm  "Widescope"  motion  pictures; 
slide  motion;  sound  slidefilms;  slide-presentations; 
training  manuals  and  charts  for  sales  promotion, 
sales  training  and  education.   Facilities:   Studio 
mobile   Ciunera,    sound    and   lighting   equipment. 
"Widescope"   70mm    revolving   lens   camera    and 
2-lcns  split-screen  camer.i. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictuhes:  Go//;  Love  That  Job-Edition 
VtU  (Phihp  Morris);  Basic  Electricity  (Gas  Con- 
sumers Service  Co.).  Slidefilms:  Compact-Im- 
pact Merchandizing  of  Razor  Blades  ( Philip  Mor- 
ris, Inc.);  More  Cigarette  Profits  (Lord  Balti- 
more Candy  &  Tobacco  Co.);  Federal  Heats  New 
York;  Quic}  Cushion;  18th  International  Heating 
Exposition  ( Federal  Boiler  Co. ) 


ESPRIT  PRODUCTIONS 

300  W.  5.5th  Street,  New  York,  N.Y.    10019 

Phone:  (2121  76.5-0678 

Date  of  Organization:  .April,  196.5 

Svlvan  Markman.  Presidiiit.  Producer-Director 

\"inccnt  R.  Tortos.i,  Script  &  Concept  Director 

|err\  Hruck,  Sound  Director 

Dave  Watts,  Chief  Cameraman 
Services:    Industrial,   educational,    sales   promo- 
tional, T.  \'.  documentaries,  short  subjects.   Fa- 


17th    PRODUCTION    REVIEW 


13» 


NEW  YORK  PRODUCERS 

ESPRIT  PRODUCTIONS: 
ciLTTiEs:  Creative  department;  art,  editing 
stiidios,  16/35mm  production  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  An  Academical  Village  (Uni- 
versity of  Virginia);  The  Liberty  BeU  (Libert)' 
Be  Foundation);  The  Old  Order  Amish  (Penna. 
FoIkLfe  Societ>');  The  World  Today  (Council 
on  Internationa]  Affairs);  A  Montage  in  3  Min- 
utes (Photo-Arts  Products). 


MATT  FARRELL  PRODUCTIONS,   INC. 
213  East  38th  Street,  New  York,  N.Y.   10016 
Phone:  (212)  683-8358 

Date  of  Incorporation:  1951 

Matt  Farrell,  President  &  General  Manager 

C.  LiUian  Farrell,  Secretary-Treasurer 

William  McAleer,  Vice-President  & 
Director  of  Photography 

Joseph  Faro,  Vice-President,  Production  Mgr. 
Services;  Production  and  distribuHon  of  sound 
motion  pictures  and  sound  stripfilms  for  busi- 
ness and  industry.  Facilities;  16mm  and  35mm 
motion  picture  and  stripfilm  production;  color 
and  b&w;  sound  studio,  magnetic  film  recording 
editmg  services,  script,  art  work,  animation, 
foreign  language  versions. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  r/ie  Hand  Trap  Test;  Cable  to 
Count  On  (U.S.  Steel  Corp.);  Any  Day  in  the 
Week;  The  Particle  of  Difference;  Safer  to  Cot- 
ton (Hercules,  Inc.). 

FILM  ENTERPRISES,  INC. 

485  Fifth  Avenue,  New  York,  N.Y.  10017 

Phone:  (212)  MV  2-3973 

Date  of  Incorporation:  1959 

James  R.  Handley,  President 

F.    WiUiam    Bryant,    Jr.,    Secretary-Treasurer 

Howard  A.  Mann,  Production  Supervisor 
Services;  16  and  35mm  motion  pictures  for 
business  and  mdustry;  slide  and  stripfilms;  script 
service;  audio-visual  production  management  and 
coordmahon^  International  production  capabilitv 
m  Canada,  Europe,  South  America  and  Far  East 
fAciLiTiES:  AdministraHve  offices;  preview 
screening;  editorial  dept. 
RECENT      PRODUCTIONS      AND      SPONSORS 

W^^^T'^iV^'""  "  ^■^'  ^'■^  Vacutainer 
r^  lZjj''^°'>-^"'^"'^°''^  '="■'>■-  Development 
(rKM-^T^v  ^"?"t  /<^^e^.-  Nike-X-Reports 
(BeU  Telephone  Lab.);  Man  and  Machine;  24 
Hours  of  Le  Mans;   System/ 360    (IBM   World 

Jia^rtTLft^o'n)^^^  '^^^^   ^^^•^- 


FILMEX  INCORPORATED: 
Robert  Bergmann,  President 
Peter    Griffith,    Vice-President-Production 
Paul  Minor,  Vice-President-Sales 
Steve  Kambourian,  Vice-Pres..  Completion 
Thomas  Victor,  Vice-President,  Business  Films 
Frank    Tuttle,    Vice-President,    National 

Production  Services 
Herb  Horton,  Vice-President,  Director,  Tapex 
Ray   Dietrich,    Vice-President,    Gen.   Mgr. 

Filmex  West 
George    Wyland,    Vice-President,   Director 

Creative  Services 
Slavko  Vorkapich,  Staff  Consultant 
Donald  Horan,  Director 
Edward  Vorkapich,   Dir./Cinematographer 
Christian  Herfel,  Director 
Baron  Trenner,  Jr.,  Director 
Bernard  Herschenson,  Cinematographer 
Peter  Passas,  Cinematographer 
jack  Horton,  Cinematographer 
Services:  Fihns  for  business,  advertising,  educa- 
tion, government  and  the  television  arts. 'Facili- 
ties: Studio  and  office  facihties  include  50'  x  80' 
sound    stage    with    photographic,    lighting    and 
sound    equipment   for   studio    and    location-    still 
photograph  lab,  carpentr>'  shop,  dressing  rooms 
makeup  rooms,  editorial  rooms,  screening  rooms 
with  35mm  and   1 6mm  interlock  facilities. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:    Consider  the  Bearing    (Tim- 
ken  Roller  Bearings  Co.);  The  Computer  DoUar 
Guide    (Prudential    Ins.);    Aerospace    MarkeHng 
(McGravv-Hill);   Enkalure   (Amer.  Enka  Corp.) 
Port    Malabar;    Port    St.    Lucie;    Port    Charlotte 
(General   Development   Corp.);   70mm   film   for 

v°T^  ^^f^i^  ^*  N-"^-  ^"^"'^^'^  Fair  (Eastman 
Kodak).  TV  Commercl^ls;  Batten,  Barton  Dur- 
stine  &  Osborne;  Benton  &  Bowles;  Young  & 
Rubicam;  McCann-Erickson;  Ted  Bates-  D'Arcy- 
J.  Walter  Thompson;  Wm.  Estv;  Ogilvy  & 
Mather;  SuUivan,  Stauffer,  ColweU  &  Bayles- 
Grey  Advertising;  Cunningham  &  Walsh;  Papert 
uTi!-^'  >j°'l',  Dancer-Fitzgerald-Sample;  Camp- 
bell-Ewald;  N.  W.  Ayer;  Warwick  &  Legler-  Leo 
Burnett;  Marschalk. 


Filmexpress,   East 
300  East  46th  St.,  New  York,  N.Y.  10017 
Phone:  (212)  OX  7-6655 
Patricia  Linbum,  Executive-in-Charge 


FILAA  GRAPHICS,  INC. 

369  Lexington  Ave.,  New  York,  N.Y.  10017 
Phone:  (212)  TN  7-3330 

Date  of  Organization:  1945 

Lee  E.  Blair,  President 

Bernard  Rubin,  Secretary-Treasurer-Director 

Sidney  Greenhaus,  Vice-President,  Production 

Harold  Wondsel,  Producer,  Salesman 

Peter  Tytla,  Staff  Director 

Lee  Blair,  Director  of  Animation 

Irvin  Wallace,  Studio  Manager 

Walter  Rogge,  Chief  Film  Editor 
Sebvices;  Documentary,  educational  public  re- 
lations, training,  informational  and  TV  commer- 
cial films  in  35mm  and  16mm,  both  color  and 
b&w.  FACiLrriES:  Fully  equipped  and  staffed 
15,000  s(j.  ft.  studio:  independent  animation  and 
special  effects  departments;  optical  effects  de- 
partment with  optical  film  laboratory;  editing^ 
and  service  departments. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Beyond  the  Moon  (Avco 
Corporation);  Tactical  Command  (NBC  News); 
Women's  World  (U.  S.  Marine  Corps);  Climb- 
ing the  Navy  Advancement  Ladder;  Blondes  Pre- 
fer Gentlemen;  How  to  Succeed  With  Brunettes; 
Gentlemen  at  Sea  (U.  S.  Naxy). 

(See  T.V.  Graphics,  this  section,  for 
TV  productions) 

FOSTER  FILMS,  INC. 

200  West  57th  Street,  New  York,  N.Y.  10019 

Phone:   (212)  JU  2-7620 

Date  of  Organization;  1963 

Harry  Foster,  President 

Barn,'  Dubin,  Vice-President 
Services:    Industrial    and    theatrical   films,    TV 
commercials.     Facilities;     Editing    rooms,    pro- 
duction facilities. 

RECENT  PRODUCTIONS  AND  SPONSOR! 
Mo-noN  Pictures:  Sports  Carnival  (Canadian 
National  Exhibition);  Windjammer  Adventure 
(Dutch  East  Indies— Remington  Arms— Pan  Am); 
Story  of  a  Castle  (National  Distilleries);  Swim- 
mer; Lord  Jim  (special  featurette  for  Columbia 
Pictures). 


FILMEX,   INCORPORATED 

300  East  46th  Street,  New  York,  N.Y.   10017 

Studio  240  E.  45th  St.,  New  York,  N.Y.  10017 

Phone:   (212)  O.X  7-6655 

Date  of  Organization:  1959 

Brmiches-Subsidiaries:  1041  N.  Highland  Ave., 

Hollywood,  Cahf.  Phone:  (213)  HO  6-3211 

hZ  m'^^nfh  ^1  ^  Gen.  Mgr.  2801  E.  Oak: 

(^Osf    5fi4  7R7^"'^;"^^^^'^''^'  F'^'-  Phone; 
(305)     564-7671.     Jack     Drur\',     Exec,     in 

charge.   SUidio  EAG,   18  Rue  Louis-Blanc 

ar'^Q^'ifi^?^^'-  H"""-  l'""''^-  Phones:  371 
46  39-46.  Kevm  Farrell,  Exec,  in  charge 
Fihnexpress  West,  Plant  #20,  Technicolor 
Corp.,  Universal  City,  Hollywood,  Calif 
Phone:  (213)  769-8500.  Joseph  B'enadon; 
akqI  'xi  v^^-,  Fihnexpress  East,  300  E. 
7fifi.^-=;  p'L^-°*r^°P'^'  Phone:  (212)  OX 
7-6655.   Patncia  Linbum,   Exec,    in   char''e. 


FIIMFAIR,   INC. 

339  E.  48th  St.,  New  York,  N.Y.  10017 

Phone:   (212)  HA  1-8480 

Date  of  Organization:  1965 

August  A.  Jekel,  President 

Chuck  Manno,  Vice-President 

\yilliam  D.  Jekel,  Secretary 

Kay  Himes,  Treasurer 

.-^rmand  Acosta,  Live  Action  Director 

Peter  Von   Schmidt,  Live  Action  Director, 
Cameraman 

David  Lloyd,  Editor 
Services;  Live  action  fihns  for  commercial  and 
mdustrial  accounts.  FACiLrriEs:  Two  stages-  com- 
plete editing  rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TVCOMMERCLU.S:  for  Falstaff  Beer  (Dancer-Fitz- 
gerald-Sample); Clairol  (Normal,  Craig  &  Kum- 
mel);  Ford  Motor;  Eastman  Kodak  (J.  Walter 
Thompson);  Chevrolet  ( Campbell-Ewald  Co)- 
Dupon  (N.  W.  Ayer);  Ocean  Spray  (Dole,  Dane 
Bern  bach). 


All   the  Facts  You  Need  to  Know 

■jV  Concise,  accurate  data  on  film  production 
sources  throughout  the  world  appears  in  these 
pages.  The  bu\-er  is  invited  to  preview  current 
pictures  made  by  listed  companies;  the  nature  of 
their  experience  is  noted  under  Client  Refer- 
ences which  appear  in  each  listing. 


140 


FORDEL  FILMS,  INC. 
1079  Nelson  Ave.,  Bronx,  N.Y.  10452 
Phone:  (212)  WY  2-5000 

Date  of  Organization:  1941 

Clifford  F.  Potts,  Pres.  &  Exec.  Producer 

Enid  Borde.  Secretary-Treasurer 
Services:  PubHc  relations;  sales  promotion;  train- 
ing; educational;  scientific  and  medical  motion 
pictures  and  slidefilms;  complete  responsibility, 
specialists  in  color,  Uve  and  animated.  Audio- 
\isual  consultation  and  services  for  convention 
and  sales  meeting.  Facilities;  Sound  stage;  com- 
plete cameras,  lights  and  sound  equipment  for 
studio  and  location  production;  animation  stand; 
art  department;  cutting  rooms;  16mm  magnetic 
and  optical  interlock  screening  facilities;  color 
printing  department;  carpenter  shop;  machine 
shop;  mobile  units. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Real  Thing  (U.  S.  Navy); 
Pigs  for  Profit  (Cyanamid);  Immunization 
Against  Infectious  Diseases  (Lederle);  Slide- 
films;  Aureomycin  SS  (Cyanamid);  A  Closer 
Look  ( Inter-.American  Corp. ) . 

FPS  PRODUCTIONS,  INC. 

45  West  45th  St..  New  York,  N.Y.   10036 
Phone:   (212)  CI  5-6950 

Date  of  Organization:  1957 
Date  of  Incorporation:  1963 
Joseph    C.    Bowman,    President,    Exec.    Prod. 


BUSINESS   SCREEN  •    1967 


F-P-S  PRODUCTIONS: 

William  F.  Mills,  Jr.,  Director  Marketing 
Jacob  R.  Moon,  Script  Supervisor 
Ann  Leonessa,  Production  Coordinator 
Services:  Salesmate  selling  programs;  also  sales, 
training    and    educational    motion    pictures    and 
sound  slidefilms.  Facilities:  Editing  and  art  fa- 
cilities. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Garrard  Trade  Show;  Tlie 
Garrard  1967  Line  (British  Industries  Corp.): 
Gold  &  You  (Directorate  for  Anned  Forces  of 
Education  &  Informatirn,  U.S.  Govt.).  Test 
Films:  Perm  Central  (New  York  Central/ Robt. 
Conahay);  Ncte  Products  (Young  &  Rubicam); 
1.3  Test-Films  (Cunningham  &  Walsh).  T.\pe: 
How  to  Sell  Permanent  Press  (Klopman  Mills- 
Burlington  Ind.).  In  Production  (Motion  Pic- 
tubes:  Prescription  Farming  Today  (Allied 
Chemical);  Strike  Command  (Directorate  for 
Anned  Forces  of  Education  &  Infomiutiun,  U.S. 
Govt.).  Slidefilms:  Ozrne.  The  Tinij  Giant; 
Hydrogen  Peroxide;  Oil.  Its  Behavior  in  the  Re- 
frigeration System  (Ind.  Chemicals  Div.,  Allied 
Chemical);  The  Critical  Path  to  Profits-Time 
(Worthington  Corp.). 

SI  FRIED  PRODUCTION,  INC. 

49  West  45lh  St.,  New  York,  N.Y.  10036 

Phone:  (212)  PL  7-4424 

Date  of  Organization:  1960 

Si  Fried,  President  &  Producer 

Stan  Vanderbeek,  Creative  Director 

Art  Zigouras,  Writer-Director 

Gerald  Kabat,  Business  Manager 
Services:    Motion   pictures,  including   theatrical, 
industrial   documentary,   TV  commercials,   news- 
films,  etc.   F.\ciLmEs:    16mm  and  3.5mm  equip- 
ment available  in  house. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  E.rpo  67  (IBM  World  Trade 
Corp.);  Todays  Quality  (IBM  Corp.);  All  the 
Other  Outs  in  Free  ( self -produced  theatrical  fea- 
ture). 


GERALD  PRODUCTIONS  INC: 

Henry  Traiman,  Vice-Pres.,  General  Mgr. 

Ralph  Caruso,  Ccmiptrotler 
Services:  Production  media-film,  live  and  video 
tape,  TV  and  industrial  shows;  complete  distri- 
bution services.  Documentary,  industrial,  educa- 
tional, and  entertainment  films.  FACiLrriEs: 
Sound  stages,  recording  and  mi.ving  studio;  3.5mm 
.ind  16mm  theaters. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Picti'res:  Forecast  (Alcoa);  Moments 
of  Decision  and  Yotir  Man  In  (U.  S.  Army);  A 
Math  Crisis  (Olivetti);  Sir  Robert  Bumelt's  Gin 
(Seagram's-Robert  Hills  Prods.);  Successful 
Farming  (Robert  Hills  Productions);  TV  Com- 
mercims:  for  Beer  llottle  Caps  (Alcoa);  .Vqua 
Velva  (Parkson  Advtg);  MDA-A,  ABC  and  CBS. 

JACK  GLENN,  INCORPORATED 

207  East  37th  Street,  New  York,  N.Y.  10016 

Phone:  (212)  OX  7-0121 

Date  of  Incorporation:  1953 

Jack  Glenn,  President 

Caroll  Lee  Douglass,  Vice-President 

Lew  Waldeck,  Production 

William  Lister,  Production 

Charles  E.  Mcher,  Production 

Glen  Tracy,  Production 
Services:  Complete  production  of  special-pur- 
pose and  entertainment  motion  pictures;  anima- 
tion and  filmstrips;  commercial  and  slidefilms; 
filmographs;  stories,  stor\'boards  and  voice  tracks 
for  animated  cartoons;  text-film  scripts  and  pro- 
duction; specializing  in  entertainment  and  adver- 
tising cartoons;  institutional,  public  relations,  pro- 
motion, orientation,  educational  films,  fictional  or 
documentary.  Contract  or  subcontract  separately 
for  script-writing  and/or  directing,  producing, 
editing.  Facilities:  Mitchell,  Wall,  B&H,  Arri- 
flex  cameras;  lighting  and  Nagra  sound  equip- 
ment; studios  and  scenic  shops;  projection  and 
cutting  rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Six  classroom  films  for  Mc- 
Graw  Hill  Text-films.  TV  Spots:  for  National 
Council  "kTVICA. 


William  J.  Ganz,  Company,  Inc. 

(A  Division  of  I.V.C.) 

P.O.  Box  268,  Scarsdalc,  New  York  10583 

Phone:  (914)  472-0470 

(See    complete    data   under    Institute    of   Visual 

Communications,   Inc.   listing,   this   section) 

GEMINI  FILMS,  INC. 
150  East  37th  St.,  New  York,  N.Y.  10016 
Phone:  (212)  889-7194 

Date  of  Incorporation:  1963 

Morton  S.  Epstein,  President 

Michael  Jorrin,  Vice  President 
Services:  Conception,  design,  production  of 
films  for  go\'emment.  industrv',  tv  and  theater. 
Facilities;  Office,  screening  and  editing  rooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictuties:  (TV)  The  Thickening  Forest 
(The  Caldwell-Davis  Co.);  The  Writer's  World 
(State  University  of  New  York).  TV  Commer- 
cials: Fabulash  (Revlon/Grey  Advertising); 
V-8  Juice  (Campbell's  LPE/Robt  Otto);  One  A 
Day  Vitamin.^  ( Miles/ LPE-Robt  Otto):  Reef 
Mouthwash  (Wiimer-Lambert  J.  Walter  Thomp- 
son);   Westinghouse    Air   Conoitioner. 

GERALD   PRODUCTIONS,   INC. 
Subsidiary  of  The  Communicolions  Group 
421  West  54th  St.,  New  York,  NY.   10022 
Phone:  (212)  PL  7-2125 

Date  of  Incorporation:  1955 
Gerald  Auerbach,  President 


* 


GOTHAM  FILM  PRODUCTIONS,  INC. 

1 1  E.  44th  St.,  New  York,  N.Y.  10017 

Phone:   (212)  MU  2-4450 

Date  of  Org.inization;  1956 

Susan  Wa\'ne,  President 
Services:  35,  16  and  8mm  motion  pictures; 
filmstrips  &  slidefilms,  slides;  recordings  and 
supplementary  aids.  Facilities:  Sound  stage;  art 
staff;  still  studio;  editorial  and  recording  ser\'ices. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Safety  is  Golden  (N.  V. 
Telephone  Co.);  Eagle  Clothes  (Walsh's  Pty. 
Ltd. -Australia);  Slidefilms:  Mind's  Eye  Series; 
Accent  on  Service  (.American  Tel  &  Tel);  Just  a 
Secretary  (First  National  City  n,ink);  Using 
Communication*  for  Better  Patient  Care  (Execu- 
toneCorp.).  

Halas  &  Batchelor  Cartoon  Films  Ltd. 
Unirep    TV    Sales,   Ltd.,    Representative 
75  East  .55th  St..   New  York,  N.Y.    10022 
Phone:  (212)  PLaza  2-8715 

(see  listing  under  England,  Intl  Section) 


The   Jam    Handy   Organization,    Inc. 
1775    Broadway,    New    York,    N.Y.    10019 
Phone:  (212)  JU  2-4060 
Herman  Goelz,  in  charge 
Complete  office  facilities  and  projection  room 

with  ser\ice  staff  for  Eastern  clients 
(See  complete   listing  under   Detroit   area) 


NEW  YORK  PRODUCERS 


HANKINSON   STUDIO,   INC. 

72  West  43lh  Street,  New  York,  N.Y.   10036 

Phone:   (212)  YU  6-2180 

Date  of  Organization:  1947 

Frederick  L.  Hankinson,  President 

Walter  Klas,  Vice-President 

Lawrence  Dineen,  Treasurer 
Services;  Live  and  animated  motion  pictures  for 
TV,   industry   and   sales   promotion.    FACiLmEs: 
Animation  studio;  live  insert  stage;  editing  facili- 
ties. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Memory  Years  (American 
Yearbook);  Easy-O  (Continent<al  Can);  Aradcom 
Ring  (Army  Pictorial  Center);  TV  Commercials: 
for  Wise  Potato  Chips  (Lytm  Organization); 
N.Y.  Blue  Cross   (I.  Walter  Thompson). 

CHARLES  HANS  FILM  PRODUCTIONS,  INC. 

305  East  46th  St..  New  York,  N.Y.   10017 

Phone:   (212)  \nj  2-4894 

Date  of  Organization:  1963 

Charles  S.  Hans,  President 

Sigmund  Sosiewicz,  Vice  President 

Eleanore  Hans,  Secretary 
Ser\tces:  Industrial,  public  relations,  sales  pro- 
motion, educational,  sales  training  and  special 
purpose  motion  pictures;  slidefilms,  filmographs, 
slides  and  slide  lamination.  FACiLrriF.S:  Studio; 
art  department;  projection  and  cutting  room; 
personnel  for  photography,  writing,  direction, 
editing,  technical  animation  and  production. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  Group  Lead  to  Ordinary  (New  York 
Life  Ins.  Co.);  Motorized  Grades;  Operation  of 
Engineer  Equipment  (Army  Pictorial  Center); 
Film-o-craph:  Intramuscular  Injections  (Chas. 
Pfizer  Co.).  TV  Commerchls:  for  Malathion 
(2)  (Dancer/ Fitzgerald/ Sample). 

HARTLEY  PRODUCTIONS,  INC. 

279  East  44th  St.,  New  York,  N.Y.  10017 

Phone:  (212)  YU  6-0363 

Date  of  Incorporation:  1951 

Ir\'ing  Hartlev.  President 

Elda  Hartlev,  Secretary-Treasurer 

Frederick  \V.  Adams,  Vice-President 

Saul  B.  Cohen,  Producer-Director 
Services:  Motion  pictures  and  slidefihns  for 
business,  education,  training,  travel  and  public 
relations.  Specialize  in  fihns  on  women's  interests 
for  distribution  to  TV,  schools,  service  dubs  and 
women's  clubs.  FAcn-mES:  None  listed. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Flavor  of  Maine  (U.S. 
bept.  Fish  &  Wildlife  Service);  Datebne  L.I. 
(Newsdav);  The  MAI  Story  (Management  As- 
sist.ince.  Inc.);  The  Winners  (Bates  Fabrics); 
The  Mood  of  Zen  (Society  for  Comparative  Phi- 
losophy); Let's  Have  a  Party  (Glassware  Insti- 
tute);  FflbuJoiw  Cheeses  of  France  (Foods  from 
Fr.ince).  Slidefilm:  New  Profit  Horizons  (Coats 
«e  Clark).  

HARVEST  FILMS,  INC. 

25  West  43rd  St.,  New  York,  N.Y.   10036 

Phone:   (212)  BR  9-0180 

Date  of  Org.inization:  1950 

Leo  Trachtenberg,  President 

Simon  Nuchtem,  Producer 

Jon  Ealv,  Librarian 

Cecile  Fein,  Office  Manager 

Gay  Weisman.  Asst.  to  the  President 
Services:  Motion  pictures  and  filmstrips  for  in- 
dustry, government,  educational  and  social  serv- 
ice organizations.  Distribution  of  selected  films 
for  clients.  FACiLrriES:  Production  and  creative 
facilities  —  cameras,  sound  equipment,   art   and 


17lh    PRODUCTION    REVIEW 


141 


NEW  YORK  PRODUCERS 

HARVEST  FILMS: 

editorial   departments,   music   and   stock   footage 

libran,-,  sloraRe,  stages. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictibes:  For  que  Juanito?  (Anencv  for 
International  Development);  Don't  Push  Yotir 
Luck  (National  Society  for  Prevention  of  Blind- 
ness); Hrlping  Hands;  Aides  in  Daily  Living 
(United  Hospital  Fund). 

HAVERLAND  FIIM  PRODUCTIONS  ITD. 
6  East  39th  St.,  New  York,  N.Y.  10016 
Phone:    (212)   679-0939 

Date  of  Organization:    1958 
Date   of   Incorporation:    1966 
Laszio  Haverland,  Producer-Director 
Arpad  Makay,  Assoc.  Prod.  &  Tech.  Director 
Laszio  Noszthy,  Production  Coordinator 
Bela  Szabadosi,  Writer 
Services:  3.5  and  16mm  script  to  screen  produc- 
tions or  service.  Facilities:  35  and  16mm  cam- 
eras,   dubbers,    dubbing    studio,    recording    and 
editing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictxres:  Go-Go  Program:  Children's 
Fashion  Show  (Allied  Chemical/ Benton  & 
Bowles);  Leonard  Bernstein  Interview  (Mer- 
cury Newsfilm);  Four-H  Interviews-Chicago  (As- 
sociated Films);  The  Abandoned  Mill  (M.  Grum- 
bacher. 


HENKIN-FAILLACE  PRODUCTIONS,  INC. 

1270  Sixth  Ave.,  New  York,  N.Y.  10020 

Phone:  (212)  246-7676 

Date  of  Incorporation;  1963 

Tony  Faillace,  ]r..  President 

Howard  Henkin,  Vice-Pre.^ident 

Herbert  A.  Boas,  Tr.  Vice-President 

Pat  Coleman,  Office  Mgr. 
Seb\ices:   Industrial,  commercial  and  sales  train- 
ing films;  slidesfilms;  creation  of  original  music; 
animation   and  live  action.   F.^cilities;    Creative 
staff;  editing;  recording  and  filming. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictxtbes;  World  of  Bowling  (Miller 
Brewing);  The  Air  of  Good  Living;  The  ACD 
PretHew;  '67  Holidau  (American  Standard).  T\' 
Commercials ;  for  Pixie-Pie  Ice  Cream  (Fore- 
most Dairies-Battle  Adv.);  Sparkle  Scent  (Stand- 
ard Household  Products— Ingalls  Adv.);  Herculite 
(Pittsburgh  Plate  Glass— Ketchum  MacLeod  & 
Grove);  Aluminum  ( -\lcoa— Fuller  &  Smith  & 
Ross);  ROTC  (U.S.  Army  (K.M.G.);  Slo-Poke 
(M.  J.  Hollowa\-Don  Kemper  Co.). 

DAN  HESS  PRODUCTIONS 

148-14  East  40th  Street,  New  York,  N.Y.  10016 
Phone:  (212)  ORegon  9-6260 

Date  of  Organization :  1961 

Daniel  L.  Hess,  President  &  Executive 

Producer 
Hal  Douglas,  Senior  Writer-Director 
George  Ancona,  Director  of  Photography 
Da\'id  Lucas,  Mu.^ical  Director 
John  Steinberg,  Creative  Director 
Joan  G.  Onorato,  Production  Manager 
Seb\ices:  Industrial,  documentary-  films  for  sales 
promotion,   public  relations,   sales  training;   sales 
meetings.  Sound  slidefilms,  filmstrips,  programs- 
including  printed  literature,   publications. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures;   It's  Called  Motor  Oil    (Shell 
Oil    Co.);    Our   Young-Young    World    (Eastman 
Kodak);   Kodrl  11    (E.astman"  Chemical);   BOAC 
Goes     to     Market     (British     Overseas     Airways 
Corp.);  Take  10  (Renault,  Inc.);  Christm,->s  Pre- 
sentation, (McCall's). 

These  Exclusive  Review  Reports  Are 
a  Copyrighted   Business  Screen   Feature 


INSTITUTE  OF  VISUAL 
COMMUNICATION,   INC. 

P.O.  Box  268,  Searsdale,  New  York  10583 

Phone:  (914)  472-0470 

Date  of  Organization;  1919 

William  J.  Ganz,  President 
Services:  Producers  and  distributors  of  audio- 
visual communication,  including  motion  pictures, 
filmstrips  and  slidefilms.  Facilities:  Complete 
film  production  from  script  to  screen  for  pub- 
lic relations,  industrial,  sales  training,  educational 
and  documentary.  Complete  nationwide  and  for- 
eign distribution  of  films. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  tn  the  Hearts  of  Men  (Free- 
masonry); On  the  Road  to  Olympics  (Mead  John- 
son); Winning  Golf  (Brunswick-NIacGregor); 
Journey  to  Banana  Land  (United  Fruit);  Pala- 
tizing  for  Profit  (Unarco). 

VICTOR  KAYFETZ  PRODUCTIONS,  INC. 

1780  Broadway,  New  York,  N.Y.  10019 

Phone:  (212)  CI  5-4830 

Date  of  Organization:   1947 

Branches:  New  York:  1200  Westfall  Rd.,  Ro- 
chester. Phones:  (716)  CH  4-5164;  GR  3- 
3000,  Ext.  534.  Don  Lvon.  New  Jersey:  Box 
1042,New  Brunswick.  Phone;  (201)  763- 
6000.  Henr>'  M.  Sager. 

Victor  Kayfetz,  President,  Exec.   Producer 

Se\Tnour  Posner,  Assistant  to  the  Producer 

Gerald  Cotts,  Mgr.  Special  Projects 

Irene  Siegel,  Administrative  Asst. 

Bernard  Peretz,  Production  Asst. 

Jane  Kayfetz,   Vicc-Pres.  Creativision,  Inc. 

Joele  Brediger,  Distribution  Mgr.  Creativision 
Services:  Motion  picture  production,  combining 
line  cinematography,  animation.  "Projected  Pres- 
entations" equipment,  capable  of  cinematography 
of  9x12  ft.  projection  backgrounds  of  live  sub- 
jects in  front  of  any  projected  color  background. 
Facilities:  35mm  Eclair  Camerette,  16mm  Cam- 
erette,  16mm  Arriflex  with  zoom  lenses,  B&H- 
70DL,  Auricon  (400  ft.  &  1200  ft.)  with  zoom, 
full  accessories.  Studio  flats,  backgrounds,  table 
tops.  Slidefilm  and  2x2  shde  production  cameras. 
For  stop  motion  shooting:  35mm  Model  L  DeBrie 
and  16mm  Cine  Special  both  completely  adapted 
for  animation.  Oxberry  animation  stand  with  bi- 
pack  camera  (16  and  3.5mm)  with  compound 
table.  Complete  art  and  animation  department, 
16  and  35mm  sound  Moviolas,  35mm  interlock 
and  16mm  projectors  in  booth  of  screening  room. 
Nagra  tape  recorder;  microphones.  Tripods,  high 
hat,  dolly,  location  hghting  equipment,  cables, 
trucks,  cargo  trailer. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Outdoor  Advertising  Control 
Fibn  ( Schwerin  Research  Corp. ) ;  Safety-Tested 
Aluminum  Median  Barriers  (Aluminum  Assn.); 
Sea-Safe  America  (National  Assn.  Engine  &  Boat 
Mfg. ) ;  Basic  Sailing  ( Columbia  Yacht  Corp.  for 
American  Natl.  Red  Cross);  Lotas  TV  Presenta- 
tions (John  Lotas  Productions);  Human  Multi- 
Directional  Impact  Test  (MB  Div.  Textron  Elec- 
tronics ) ;  TWA  Travel  Agents  Show  ( Wakeman 
&  Walworth ) ;  Solderless  Wire  Wrapping  ( West- 
em  Electric);  Remuda  Ranch  Grants  Film,  using 
Projected  Presentations  and  River  Ranch  and 
Remuda  Ranch  Party  Films  (Paul  Venze  Asso- 
ciates); Foreign  Object  Damage  to  Army  Air- 
craft (.\rmy  Pictorial  Center);  Flamingos  of  the 
Bahamas  (Bahamas  National  Trust).  TV  Com- 
mercials: for  Ripoo  (Natl.  Export  Adv.  Serv- 
ice, Inc.);  Ourisman  Ghevrolet  (Lotas);  Penn- 
svlvania  Gas  &  Water  Co.  (Lotas);  YMCA 
(Y.MCA  of  Greater  N.Y.) . 

ALLAN  KEITH  PRODUCTIONS,  INC. 

243  West  56th  St.,  New  York,  N.Y.   10019 
Phone:    (212)   246-0239 


ALLAN  KEITH  PRODUCTIONS: 

Date  of  Organization;  1956 

Allan  Keith,  President-Exec.  Producer 

Evelyn  McCarthy,  Vice-President 

Burrell  Smith,  Producer-Director 

Frank  Schilling,  Editor 
Services:  Films  for  industry,  sales  training  & 
education;  dramatized  sales  meetings.  Specialize 
in  cosmetic  &  hairstyling  films  for  the  beauty 
trade.  Facilities;  Sound  stage  and  editing  room. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-res;  Image  (John  H.  Breck);  Im- 
perial Edition  of  Beautyrama  (joint);  Beauttjland 
(joint).  TV  Commercials;  for  Alberto-Culver; 
Coca-Cola  Co. 

HERBERT  KERKOW,  INC. 
14  East  38th  St.,  New  York,  N.Y.  10016 
Phone:   (212)  MU  9-9122 

Date  of  Organization;  1937 

Date  of  Incorporation:  1946 

Herbert  Kerkow,  President  &  Treasurer 

Rosemond  Kerkow,  Secretary 
Servhces:  Public  relations,  sales  training  and  sales 
presentation  films.  Facilities:  Sound  stage;  set 
building  department,  projection  room,  sound  re- 
cording; editing  and  animation  facilities.  Bell  & 
Howell  and  Eclair  Camerette  3.5mm  cameras, 
Maurer  and  Arriflex  16mm  cameras.  Visualiza- 
tion sound  stage,  special  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  PicTUfRES;  VD  Control:  Leadership  Re- 
spon-^bility;  Time  for  Decision  (U.S.  Navy-);  A 
Post-Graduate  Seminar  in  Dental  Radiation  (U.S. 
Pubhc  Health  Ser\'ice);  To  Face  Life  Again  (So- 
ciet\-  for  Rehabilitation  of  Facially  Disfigured, 
Inc.);  TV  CoMMERCLJiLs:  for  MacBarron's  To- 
bacco   (Fireside   Tobacco   Corp./Zakin   Co.). 

PAUL  KIM  &  LEW  GIFFORD 
PRODUCTIONS,  INC. 
342  Madison  Avenue,  New  York,  N.Y.   10017 
Phone:   (212)  YU  6-2826 

Date  of  Organization;  1960 

Date  of  Incorporation:  1961 

Paul  Kim,  Director 

Lewis  Gifford,  Director 

Julia  Whalen,  Production  Manager 

Arthur  Petricone,  Sales 
Services:  Creative  serNice  and  production  of  an- 
imated, squeeze  motion  and  live-action  films. 
F.4CILITIES:  Stage,  .animation  department. 
RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoMMEHCi.\Ls;  for  J.  Walter  Thompson  Co. 
(Burry  Biscuit  Co.;  Eastman  Kodak  Co.);  BBDO 
(Continental  Can  Co.;  Armstrong  Cork  Co.;  Lib- 
erty Mutual  Insurance  Co.;  F  &  M  Schafer  Brew- 
ing Co.;  Wall  Street  Journal);  Young  and  Rubi- 
cam.  Inc.  (Manufacturers  Hanover  Trust);  Reach, 
McClinton  &  Co.  (Prudential  Insurance  Co.); 
N.  W.  Ayer  &  Son,  Inc.  (Insurance  Co.  of  North 
America;  American  Tel.  and  Tel.  Co.);  Sullivan, 
Stauffer,  Colwell  &  Ba>es,  Inc.  (American  Iron 
&  Steel  Institute). 

KNICKERBOCKER  PRODUCTIONS,   INC. 

1540  Broadwav,  New  York,  N.Y-  10036 

Phone:  (212)  CI  5-6710 

Date  of  Organization:  1947 

Howard  S.  Lesser,  President 

Willard  Van  Dyke,  Production  Consultant 

Renzo  Olivieri,  Vice-President 

Agnes  Grant,  Secretary 

Frederic  G.  Calder,  Sales  Manager 
Services:    Production   from   original   research   to 
finished  film.  F.\ciLi-nE.s:  Cameras  (35  &  16mm), 
hghting,  and  editing  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pic-ixbes;  Oktoberfest;  Inflatable  Struc- 
tures (J.  P.  Stevens  &  Co.);  A  Simple  Piece  of 
Cloth  (Infoplan)- 


142 


BUSINESS   SCREEN  •   1967 


lANCE   PRODUCTIONS,   INC. 

333  West  57th  St.,  New  York,  N.Y.   10019 

Phone:  (212)  PL  7-6167 

Date  of  Organization:  19.50 

Lorren  Lester,  President 

George    Lessner,    Vice-President   &    Treasurer 

Alford   Lessner.   Executive  Vice-President 

Robert  Lessner,  Vice-President  Charge  of  Sound 
Services:  Motion  pictures,  features,  TV  com- 
mercials, industrials,  sound  recordings,  etc.  Fa- 
Cn-ITIES;  Sound  stage;  electrical  equipment  (sets, 
props,  dolK'.  etc. ) . 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictires;  Bobo  and  His  Travelling 
Troupe  (26  fihns  in  color-Fantasy  Featiues); 
The  Head  That  Wouldn't  Die  (Carlton  Pro- 
duction); The  Naked  Road  (Bill  Martin  Produc- 
tion); Industrial  (^U.S.  Rubber).  T\'  Commer- 
cials for  Cunningham  &  Walsh.  Y  &  R,  etc. 


LANCE   STUDIOS 

151  West  46th  Street,  New  York,  N.Y.  10036 

Phone:   (212)  JU  6-4233 

Date  of  Organization:  1948 

David  Wasserman,  Producer 

Amador  Chaidez,  Producer 

Doris  Rontowsky,  Art  Director 
Services:  Sound  filmstrips,  slides  and  motion  pic- 
tures for  sales  meetings,  public  relations  and  em- 
ployee training.  Slide-imation  technique;  art  and 
three-dimensional  models,  mock-ups  and  special 
effects  for  sales  meetings,  industrial  shows  and 
TV  commercials.  Facilitizs:  Art  and  production 
studios;  scripts,  ston.  boards,  art,  music  and  sound, 
photography  and  editing. 
RECENT      PRODUCTIONS      AND      SPONSORS 

SuDEFiLMs:  Top  Management  Conference 
(American  Can  Co.);  Interline  Sales  Promotion 
(Eastern  Airlines);  Advertising  &  Promotion  Sem- 
inar (National  Distillers);  Sales  Meeting  (Ma.\- 
well  House);  Sales  Meeting  (General  Foods); 
Sales  Meeting  (American  Home  Foods);  Intro- 
ductory Promotion  (Mr.  Wiggle  Gelatin);  1966 
Advertising  (Old  Grand-Dad);  Sales  Meeting 
(Breck);    Sales   Meeting    (Bellows   Bourbon). 

Anthony  Lane  Film  Studios,  Inc. 
2    Overhill    Rd.,    Scarsdale,    N.Y. 
Phone:    SC   5-3477 

Neil  McCaffrey,  in  charge 

(See   complete   listing   under   Minneapolis.) 

ARTHUR  LODGE  PRODUCTIONS,  INC. 

333  West  52nd  St.,  New  York,  N.Y.  10019 

Phone:   (212)  JU  2-5477 

Date  of  Incorporation :  1953 

Arthur  |.  Lodge,  Jr.,  President 
Services:    Industrial,   documentar)',   educational, 
and   newsfilm   production.   FACiLmES:    No  data 
provided. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.N'  PiCTiRES;  Putting  Sparkle  in  Our  Lives 
(American  Bottlers  of  Carbonated  Beverages); 
Service  Center  for  Industry  (American  Supply 
&  Machinery  Mfg.  Assn.);  The  Quest  for  Per- 
fection (Rubber  Mfg.  Assn.);  The  Flame  of  the 
Future  (American  Gas  Assn.);  Design  for  High- 
way Safety  (Automobile  Mfg.  Assn.);  The  Tree 
Farm    (.\merican   Forest  Products   Industries). 

JAMES  LOVE  PRODUCTIONS,   INC. 
550  Fifth  Ave.,  New  York,  N.Y.   100.36 
Phone:   (212)  JU  2-4633 
Date  of  Organization:  1952 
James  A.  Love,  President 
Anne  M.  Love,  Secretary 
Herlwrt  R.  Dietz.  Vice-President 
Jack  S.ifran.  Laboratory  Expediter 
Robert  S.  Cherin,  Commercial  Producer 


JAMES  LOVE  PRODUCTIONS: 
Services:  Scripts,  stor>l)oards,  motion  pictures 
for  television  and  industry;  slidefilms;  TV  pack- 
age shows.  Script  and  consultation.  Facilities: 
Offices,  cutting  rooms,  art  department;  mobile 
location  unit.  Studio,  creative,  technical  and  pro- 
duction staff 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Hasbro  Toy  Fair  (Hassenfeld 
Bros.);  Titanium  Pigments  (Titanium  Pigment 
Corp.).  Slidefilms:  Slip,  Trip  &  Fall;  Scat  Belts 
(Bell  Tel.  of  Penna.).  TV  Commercials:  for 
Home  Town;  Hector  ( Bell  Tel.  Co.-Gray  &  Rog- 
ers); Cheerios  (Gener.al  Mills-Dancer-Fitzger- 
ald-Sample) ;  Bounty;  Dash;  Oxydol  (Proctor  & 
Gamble-Dancer-Fit-/gpr:»ld-Samplc)     and    others. 

LUX-BRILL  PRODUCTIONS,  INC. 

321  East  44th  St.,  New  York,  N.Y.  10017 

Phone:  (212)  OR  9-6320 

Date  of  Organization:  1950 

Bernard   Grossman,   Production  Supervisor 

Richard  S.  Dubelman.  Producer  &  Director 

Herbert  D.  Brown,  Editorial  Dcpt. 

Anne  L.  Bauer,  Office  Manager 
Services:  Live  and /or  animated  motion  pictures 
and  slidefilms;  ideas,  writing,  storvboards.  art 
direction.  Sales  promotions,  training  films,  docu- 
mentaries, TV  commercials;  editing  and  re-edit- 
ing company  films;  integration  of  fibi  and  live 
TV;  rear  projection  and  process  photography. 
FACiLnTES:  .Animation  dept.,  studio;  location 
equipment;  editing  and  screening  rooms;  record- 
ing studio;  creative  and  technical  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires:  Clinic  for  Transfusions  (Chil- 
drens'  Blood  Foundation):  TWA  Tempo  1966 
(TWA);  Great  Moments  (U.S.  Army);  Hallmark 
Presentation  (Hallmark):  U.S.  Dept.  of  Labor- 
State  Emplovment  Guidance  Films;  Adoption 
(Foster  Parents"  Plan).  T\'  Commerclvls:  for 
Crvstal  Springs  Water  Co.;  X.ational  Biscuit  Co.; 
U.S.  .Armv;  Alberto-Culver;  Savarin  Coffee;  Eco- 
nomics Lab.;  Empire  Brushes;  Taylor-Reed  Corp.; 
Menley  &  James  (various  Contac  products):  Ster- 
ling Dnigs;  General  Foods  Corp.;  Royal  Desserts; 
Crisco;  Dash;  Ivory  (divisions  of  Proctor  &  Gam- 
ble): Vick  Chemical;  Tri-Point  Industries:  .Amer- 
ican Can  Co.;  Rheingold  Beer;  Jacques  Kreisler 
Mfg.  Corp.;  Servel,  Orkin  Exterminating  Co.; 
and  others. 

LARRY  MADISON  PRODUCTIONS,  INC. 

Ill  East  39th  Street,  New  York,  N.Y.  10016 

Phone:   (212)  687-1890 

Date  of  Organization:  1962 

Larry  Madison.  President 

William  Donati,  Production  Manager 
Services:  Producers  of  industrial,  documentary, 
public  relations,  sales,  education  and  T\'  films 
and  commercials.  Location  shooting  in  color  and 
B&W,  16  and  3.5mm.  Facilities:  16  and  35mm 
.Arriflex;  lighting  and  sound  equipment  for  lo- 
cation shooting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pk tires:  The  Last  Frontier  (U.S.  Bu- 
reau of  Land  Management);  Wild  Heritage; 
Skect  Shooting  (Remington  Arms  Co.);  A  Touch 
of  California  (.Xmorican  .Xirlines);  As  Tall  As 
the  Mountains  ( Adolph  Coors  Co.).  TV  Commer- 
ciAh:  for  Salem  cigarettes  (ReyTiolds  Tobacco 
Co.-Wm.  EstvCo.). 

MARATHON   INTERNATIONAL 
PRODUCTIONS,   INC. 

10  East  49th  Street,  New  York,  N.Y.   10017 

Phone:    (212)   688-1130 

Cable:   Maratelvis  Newyork  Telex:   01-2.5398 

Date  of  Incori">or,ition :  1948 

Branch:  Studio  Hamburg.  Tonndorfer  Haupt- 
strasse  90,  2  Hamburg-Wandsbek  (70)  Ger- 
many. Phone:  66881,  Telex;  021  4218.  Ca- 
ble: Studio  Hamburg.  Ruediger  Proske  in 
charge. 


NEW  YORK  PRODUCERS 


MARATHON  INTERNATIONAL  PRODUCTIONS: 

Konstantin  Kaiser,  President  &  Executive 
Producer 

Kenneth  Baldwin,  Exec.  Vice-President; 
Supervisor  of  Production 

Joseph  Clair,  Gen.  Mgr.-Production 

Leonard  Weinstein,  Accounts  Dept. 
Services:  Public  information  films,  vyorldwide 
news  service,  company  newsreels,  special  events 
coverage  for  industrv ;  film  editing,  commercials, 
stock  sbots.  Videotape  division:  production,  edit- 
ing, duplicating.  FACiLrriEs;  Complete  16mm  and 
35mm  production,  recording,  interlock  and  edit- 
ing facilities.  Correspondent  cameramen  in  the 
USA  :in(i  all  countries  nf  the  world. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  /mages  '67  (Federal  Repub- 
lic of  Germanv);  Moments  in  Washin0on 
(US/.A);  Of  Sea  and  Ships  (Paramount);  The 
Young  Ambassadors;  Treasure  with  Pleasure 
(Volkswagen  of  America). 


Mattco  Associates,  Inc. 
18  W.  45th  Street,  New  York,  N.Y.  10036 
Phone:  (212)  OX  7-2896 

Winston  Sharpies,  Jr.,  Musical  Director 

Clifford  Baxter,  Sales 

(See  complete  listing  under  Chicago  area) 


MAYSLES  FILMS,  INC. 
1697  Broadway,  New  York,  N.Y- 
Phone:  (212)  JU  2-6050 
Date  of  Organization:  1962 

David  Mavsles,  Albert  Maysles, 

Stanley  Hirson,  Directors-Producers 
Services:  All  services  in  connection  with  produc- 
tion of  motion  picture  films.  Facilities:  Total 
production  facilities  include  special  personally 
designed  portable  camera  and  sound  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti'res:  (work  in  progress)  The 
Computer  in  Retail  Management  (IBM);  The 
Problem  On  Our  Hands  (Johnson  tt  Johnson); 
The  Hemingway  Mystique  (co-production  with 
Orson  Welles);  The  Bible  Salesman  (independent 
non-fiction  feature  film);  presentation  films, 
trailers  and  T\'  spots  for  American  Cyanamid, 
MGM,  20th  Century  Fox,  and  McCann-Erickson. 

Mclaughlin  research  corporation 

M  R  C  Films   Division 
71  West  23rd  St.,  New  York,  N.Y.   10010 
Phone:  (212)  YU  9-1750 
Date  of  Organization:  1942 
Branch  Office:  1110  13th  St.,  N.W..  WashinR- 
ton.  DC.  Phone:  (202)  ST  3-0986 

C.  H.  McLaughlin,  President 
O.  C.  Romanelli,  Vice-President 

Lawrence  .Mollot.  Executive  Producer-Director 

John  Newport,  Writer 

Ramsev  Togo,  Writer 

Walter  Hertz,  Sales,  .V.Y.  Office 

D.  L.  Whelchel.  Sales.  Washin0on  Office 
W.  E.  McMahon,  Technical  Services 
Richard  Fanizzi,  .\rt  Director,  N.Y. 
Wayne  Proctor,  Art  Director.  Washington 
Edvvard  Sinnott,  Scenic  Art 

Services:  Production  of  motion  pictures,  film- 
strips,  and  recordings  for  TV  industry  and  gov- 
ernment. Consultants  to  "in-plant"  film  units, 
providing  script,  editing,  animation,  recording, 
and  production  completion  services.  Facilfties: 
Writers,  directors,  editors,  tind  animation  artists; 
30'x40'  sound  stage  with  16'  ceiling.  Also  special- 
ized scientific  studio  for  micro,  macro,  and  time- 
lapse  photographv'. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti-hes;  Minuleman  in  Montana;  Syl- 


17(h    PRODUCTION    REVIEW 


143 


NEW  YORK  PRODUCERS 

McLaughlin  research/mrc  films: 

vania  and  Minuteman;  Teamwork  (Sylvania  Elec- 
tronics Systems);  Espionage  Warfare  (U.S.  Air 
Force);  Comnuinicatinn  Tnols  for  Management 
(McLaughlin  Research  Corp.). 


Medical   Dynamics,   Inc. 
405  Park  Avenue,  New  York,  N.Y.  10022 
Phone:   (212)  PLaza  1-7447 
(See  complete  data  under  Dynamic  Films 
Inc.  listing,  this  section) 


MERCURY  NEWSFILM,  INC. 
501  Madison  Ave.,  New  York,  N.Y.  10022 
Phone:  (212)  PL  2-2224 

Date  of  Organization;  1961 
Date  of  Incorporation:  1963 

Benjamin   S.   Greenberg,  President,  Exectttive 

Producer 
Da\id   P.    Evans,   Vice  President,   Director  of 

Sales 
Marvin  L,  Holmes,  Vice  President,  Director  of 

Public  Relations 
Samuel   Kravitt,    Treasurer,   Director  of  Cine- 
matography 
Suzanne  Holeton,  Secretary,  Adm.  Director 
Services:    Production    and    distribution    of    T\' 
AewsfiLris   and   Cameos,   silent  and  sound     Spe- 
cif assignments.  FACn-iriEs:  Editing,  sound  and 
hghtuig  equipment:   Arrifle.x,   Auricon,   Beaulieu 
Kodak,  Bolex  and  Eyemo  cameras;  animation  and 
titling  equipment;   radio  recording  services-   still 
photo  services.  ' 

RECENT      PRODUCTIONS     AND      SPONSORS 

Y^™^\  P''^'«'^?i„  -^'^    fo'    the    Handicapped 
AT&T);  Proiect  70  (U.S.  Steel);  Cirl  on  the  Go 
(Eastrnan  Chemical);  4-H  Convention   (General 
l-oods);   Always  on  Saturday    (Sears-Roebuck) 


METROVISION,  INC. 
117  West  48th  Street  New  York.  N.Y.  10036 
Phone:   (212)  PLaza  7-3270 
Date  of  Organization:  1961 

I°J™  Y,;  ^^^^'^'  President,  Exec.  Producer 

Jolin  VValek,  Secretary.  Treasurer 

Carroll  Owen,  Public  Relations,  Writer 

Nicholas  Albano,  Producer 

John  Douglas,  Production  Manager 
Services:  Motion  pictures,  filmstrips.  slides  for 
public  relations,  sales  training,  education  tele- 
vision sales  meetings.  Specialized  audio^-isual 
consultant  ser\'ices.  F.^cilities:  Studios  and  of- 
fices eqmpped. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion-  Picttres:  Serving  Up  a  Service  (Johnson 
Bros.);  En  France  (Scope  Advertising):  Asso- 
aate  Degree  Nursing  (Kellogg  Foundation); 
Quackery-Unfa.r  Came;  Stock  Market  Today 
(Self-sponsored)  SLroEFiLMS:  Home  Building 
(Time-Life,  Inc.);  Theodore  Dritzer  (Theodore 
Dntzer  Co.);  Gas  and  Oil  (Meredith  Publishing 
Co>./"rf'«'7  &  So.  Plainfield  (Borough  of  So 
Flamtield);  Accmmting  for  your  Future  (Na- 
tional  Assn.   Certified   Public  Accountants). 

ARTHUR  MOKIN   PRODUCTIONS,   INC. 

17  West  60th  St.,  New  York,  N.Y.  10023 

Phone:   (212)  PL  7-4868 

Date  of  Organization:  19.56 

-Arthur  Mokin.  President 

Joseph  Weber,  Distribution  Manager 

Karen  Chavis,  Administrative  Ass't. 
SER%acEs:  Production  and  distribution  of  non- 
theatrical  motion  pictiires  and  slidefilms.  Facili- 
ties: Camera  and  editorial  equipment  for  16mm 
production.  Library  and  maintenance  equipment 
for  print  distribution. 


ARTHUR  MOKIN  PRODUCTIONS: 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pict^tres:  Offensive  Backfield;  Offen- 
sive Line;  Defensive  Football  (Standard  Brands. 
Inc.);  Holy  Communion;  Morning  Prayer  (Exec- 
utive Council,  Episcopal  Church). 

MOSS  COMMUNICATIONS,  INC. 

10  East  40lh  St.,  New  York,  N.Y.  10016 

Phone:  (212)  889-7758 

D.ate  of  Organization:  1966 

Jack  Moss.  President 
Ser\ices:  16mm  motion  pictures,  slidefilms, 
slides,  and  sales  meetings  for  training,  education, 
and  motivation;  and  budget-service  on-location 
s\Tic  films.  F.AcrLmEs:  New  company. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictxtres:  The  Dynamic  People  of  GAC 
(General  Acceptance  Corp.);  on-location  sync 
films  (Pepsi-Cola):  Fancy  Stitches  (Japan  Trade 
Center);  Shhh!  180.000,000  Americans  are  Sleep- 
ing (Mohawk  Carpet  Mills).  Slidefilms:  1967 
Promotion  Presentation;  Quality  in  Every  Drop 
(Pepsi-Cola).  S.\les  Meetings:  Portions  of  meet- 
ings for  Pepsi-Cola,  Mohawk  Carpet  Mills,  Kelly- 
Springfield  Tires,  New  York  Oil  Heat  Assn. 

ARNOLD  MORRISON  LTD. 
150  West  55th  St.,  New  York,  N.Y.  10019 
Phone:  (212)  CI  5-2850 

Date  of  Organization:  1940 
Date  of  Incorporation:  19.57 

.\mold  Morrison,   President.  Producer-Director 
Herbert  L.  Shore,  Writer-Director 
Morton  Silverstein.  Creative  Director 
Peter  Jones,  Script  Supervisor 
H.  C.  .\nthonv.  Production  Supervisor 
Glen  Moore,  Musical  Director 
Services:    Creative   planning  and  production   of 
business,    documentar\'    and    educational    films. 
Consultation  services  for  visual  education.  Eval- 
uation of  film  programs.  Li%'e  programs  for  sales 
meetings,  conventions  and  sales  promotion.  Closed 
circuit  TV  production  and  planning.  Faciuties: 
Filming    and    editing   facilities;    film    library   for 
stock    footage    and    rear-screen    projection.    Film 
research. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictcres:  Segments  of  At  Isstie;  Dollars 
&  Cents:  Yottr  Dollars  Worth  (NET);  Untitled 
sales  promotion  film  (Metropolitan  Life  Insurance 
Co.).  TV  CoMifERCiALs:  for  AVNET  Industries. 


MPO   PRODUCTIONS,   INC. 
(A  Subsidiary  of  MPO  Videotronics) 

222  Ea.st  44th  St..  New  York,  N.Y.  10017 
Phone:  (212)  TN  7-8200 

Date  of  Organization:  1947 

Branch  Offices:  Michigan:  Kerbawv-MPO 
1300  Buhl  Bldg.,  Detroit.  48226.  Phone: 
(313)  963-0201,  Haford  Kerbawv.  Presi- 
dent. Illinois:  185  \.  Wabash.  Chicago. 
60601.  Phone:  (312)  372-1535.  Bill  Bailey. 
Manager.  California:  800  N.  Seward,  Holly- 
wood. 90038.  Phone:  (213)  HO  6-3341,  Mel 
Dellar,  Vice-President,  Manager 

Tudd  L.  Pollock.  President 

Marvn'n  Rothenberg.  Vice-President 

.\mold  Kaiser,  Vice-President 

Gerald  Hirschfield,  ASC.  Vice-President 

Gustave  Eisenmann.  Vice-President 

H\'  Goldman,  Vice-President 

Marshall  Stone,  Vice-President 

Morton  Dubin,  Vice-President 

William  Susman.  Vice-President 

Sanford  Greenberg,  Trca-turer 

Sidney  Jerris,  Assistant  Treasurer 

Michael  Cimino.  Joseph  Kohn.  Murrax-  Lemer, 
Ira  Mar^^n,  David  Monahan,  David  Nagata, 
Julius  Potocsny,  Robert  Reagan.  Lloyd  Rit- 


M  P  O  PRODUCTIONS  INCORPORATED: 
ter,  Victor  Solow,  Marshall  Stone,  Gerald 
Hirschfield,  Leonard  Hirschfield,  Al  De- 
Caprio,  Charles  Dubin,  Peter  Glushanolc 
Victor  Lukens,  Marvin  Rothenberg,  Director' 
Richard  Dniz,  Invin  Forster,  Thomas  White- 
sell,  Sheldon  Friedman,  Michael  Angelo, 
Howard  Title,  Producers 

Sol  Goodnoff.  Director  of  Special  Effects 

Paul  Petroff.  Director  of  Scenic  Design 

Howard  Baker.  William  Molyneux, 
Art  Directors 

Ton\'  Brooke,  Leonard  Hirschfield.  Stan  Mere- 
dith,  Owen   Roizman,   Directors  of 
Photography 

Julian  Bergman,  Bennet  Canarick,  George 
Fineman,  Stuart  Gellman,  Hy  Goldman, 
Gam'  Hayes,  Bill  Kosh,  Dan  Heiss,  Harry 
Howard,  Robert  LvTich,  James  MacLean, 
George  Norris,  E\a  Radnay,  Cal  Schultz 
Frank  Madden,  Philip  Colon,  Editors 

Erik  Hazel,  Lou  Leighton,  Color  Quality  Con- 
trol 

Philip  Frankel,  Norman  Gewirtz,  George  Mar- 
vin. Jerry  Leeds,  Assistant  Directors 

Tape  Films  Inc.-Kenco 

Charies  ■■Khto,  General  Manager 

Hal  Briggs,  Sales  Manager 

Tom  Jones,  Storage  Supervisor 
Sebvzcks:  Complete  production  of  motion  pic- 
tures for  sales  promotion,  training,  public  rela- 
tions and  product  demonstration.  Fikned  TV 
commercials.  Distribution  service  to  TV,  stations, 
schools,  etc.  Film  and  live  presentations  and  stage 
shows  for  industry,  closed  circuit  and  live  pres- 
entations for  sales  force  and  management  meet- 
ings. Entertainment  packaging  for  banquets, 
meetings,  etc.  Communications  counseling.  Fa- 
CILITIFS:  fNew  Ynrkl:  Large  self-contained  shi- 
dio  center  for  sponsored  films;  includes  9  sound 
stages  with  lighting,  photographic,  and  sound 
equipment,  make-up  and  dressing  rooms,  screen- 
ing rooms,  set  construction  shops,  casting  rooms, 
special  effects  shops:  mobile  units  for  on  loca- 
tion photography;  editing  facihties,  kitchens, 
paint  shop,  machine  shop,  recording  studios:  off- 
street  ramps  for  loading.  (California):  Complete 
production  facilities  in  the  heart  of  the  Holh- 
wood  motion  picture  district  including  sound 
stages,  lighting,  shops,  photographic  and  sound 
equipment,  make-up  and  dressing  rooms,  etc. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  PiCTrTU-s:  USS  ERW  Pipe:  USS  Con- 
tinuous Ca.'!tine:  Manufacture  of  U.  S.  Steel 
Sheets  (U.  S.  Steel  Corp.);  To  Be  a  Man  (Vale 
Universiti');  Search  for  the  Lost  Self  (NET); 
Ron.ton  Poifcr  Center:  Ron.ion  Electric  Tooth- 
hm.^h  (Ronson  Corp.);  The  Spy  Who  Came  in 
for  the  Olds  (General  Motors-Oldsmobile  Div.); 
.Accent  on  Excellence  (General  Motors-AC  Spark 
Plug  Div.);  Fruits  of  our  Labors  (State  of  Cali- 
fomia-Deot.  of  Labor);  The  Travelodge  Story 
(Travelodge  Corp.):  The  World  of  Welding 
(Eutectic/Castolin  Welding  Alloys  Corp.);  How 
to  Keep  Your  Man  Well  Dressed  (Newsweek 
Magazine);  The  Coronet  Tire  (Armstrong  Rub- 
ber Corp.);  Miracure  Bacon;  The  Golden  Star 
(Armour  &  Co.);  AccuRoU  Chair  Platforms;  The 
Blaster  (Universal  Bleacher  Co.);  Inventory  Man- 
agement Control  Series:  The  Purdue  Sales  Game 
(Quaker  Oats);  Don't  Tell  Mu  Wife  (Piper  Air- 
craft Corp.);  Medium  Duty  Tilt  Cab  (Dodge- 
Truck  Div.);  Come  On  Up  (Cessna  Aircraft 
Corp.):  For  Every  Tomorrow  (Detroit  United 
Foundation).  SLroEFiLMS:  Keylease  Plan  (Chr>-s- 
ler  Leasing  Corp.!.  Sales  Meetings:  Distribu- 
tor Meeting-Lear  Jet-Stereo  Div.;  '67  .Announce- 
ment Show-Dodee  Div.;  '67  Announcement 
Show-Chrisler-Plymouth  Div.:  IBM-General 
Electric  Div.:  Calvert  Distillers;  General  Electric- 
Lamn  D-v..  Housewares  Di\-.:  AT&T.  TV  Com- 
MERCiAis:  for  Ted  Bates;  Benton  &  Bowles; 
BBD&O;  Leo  Burnett;  Compton;  Dancer-Fitz- 
gerald-Sample; Lennen  &  Newell;  J.  Walter 
Thompson;  Young  &  Rubicam. 


144 


BUSINESS   SCREEN  •   1967 


MPO/Repeater   Projector   Division 
461  Park  Avenue  South,  New  York,  N.Y.  10016 
Phone:  (212)  TN  7-8200 

Don  Woelfel,  General  Manager 

MULLER  JORDAN   AND  HERRICK,   INC. 

757  Third  Ave.,  New  York,  N.Y.  10017 

Phone:   (212)  MU  8-6900 

Date  of  Organization:  1955 

John  T.  Jordan,  President 

NN'iUiam  F.  Herrick,  Executive  Vice-President, 
Charge  of  Audio-Visual  Department 

Frank  b.   Nluller,  Executive  Vice-President  & 
Treasurer 

Mark   Perrier,   Vice-President  &  Project 
Supervisor 

John  D.  Lind,  Project  Supervisor 

Edward  Chasins,  Director,  Consumer  Marketing 

Lew  Zacks,  Audio-Visuat  Art  Director 

Terrance  Santry,  Atidio-Vi-iual  Assl. 
Art  Director 

John  Avildsen,  Director,  Motion  Picture 
Production 

Lvnn  Phillips,  Audio-Vistial  Sales 

Alan  Zwick,  Audio-Visual  Sales 

Alex  Palermo,  Choreographer/  Director 
SER\^CEs:  Motion  pictures,  presentations  and 
staee  shows  for  industry;  slidefilms  and  other 
auoio-visual  media.  Service  audio-visual  print 
media  and  public  relations  accounts.  F.^ciLmEs: 
Staff  wTiters.  directors,  art  director,  art  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Timehuyer;  Gasoline  Gulch 
(Shell  Oil  Co.);  Whif  Did  I  Ever  Come  Here 
for  Oii-'  (.Mid-Continent  Oil  Co.);  Sulphur  (Free- 
port  Sulphur).  Slidefilms:  .50(/i  Anniversary 
Banquet  (Miles  Shoes);  Janiiury  Sales  (Thom 
McAJi);  Media  Presentation  (Town  &  Country); 
Poverty  (National  Council  of  Churches);  Made 
for  the  Sun  Roofing;  (Owens-Coming  Fiber- 
glas);  Credit  (J.  C.  Penney);  1966  TV  Cam- 
paign (.Metropolitan  Life);  S.L.T.:  Float;  Ex- 
plosion (I.B..\L);  Changing  Face  (Industrial  Dis- 
tribution); The  N.E.A.  Annuity  Program  (Pru- 
dential); Coil  Springs;  Railroad  Products  (.Mco); 
1966  Media  Presentation  (House  Beautiful); 
1966  Media  Presentation  (Redbook);  Vcar  Props 
(Union  Carbidr);  Hardware  Dealer  (General 
Electric);  Food  Store  PreserUation  (Clairol).  LrvE 
Shows:  Corf  am  (Dupont);  Tulsa  Oil  Show  (Mid- 
Mtinent  Oil  Co.);  Color  TV  (General  Electric); 

ACDS;  Fashion  Presentation;  L.A.  Sales  Mcit- 
'riy  (Clairol);  Design  Explosion:  In-Store  Dem- 
onstration (Owens-Coming  Fiberglas);  Zef- 
rhrome  (Dow  Badische);  Learning  to  Sew  (|. 
C    Penney);  Men's  Fibers  Show  (Celanese). 


* 


OWEN   MURPHY   PRODUCTIONS,   INC. 

666  Fifth  Avenue,  New  York,  N.Y.   10019 

Phone:  (212)  PL  7-8144 

Date  of  Organization:  1946 

Paul  Cohen,  President 

Eric  H.  Lawrence,  Vice-Pres.  in  Chg.  Editorial 

Robert  Johnson,  Supervising  Editor 

Emanuel  Munos.  Editorial 

Arthur  Kaplan,  Controller 
Sfrvices:  Motion  pictures  for  industry  and  tele- 
ion;   complete  production:    scripts,   cinematog- 

^hy,  editorial,  recording;  live  and  anim;ition. 
>picial  editorial  service  for  industrial  photo- 
•jr.iphic  departments.  FACtLmES:  Full  produc- 
tion facilities  including  35mm  and  16mm  cam- 
er.is;  lighting  equipment;  magnetic  sound  re- 
I  order*;;   ninliile  loc.ition  unit;   cutting  rooms;   re- 

iiding  room  and  insert  stage. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures;   The  Journey   iVSlA);  Faith 
'"r    Every    Frontier;    Spirit    in    the    Tree;    Cod 

"■aks  my  language  (.Americ.in  Bible  Society); 
fa    Commtinicatious;    Western    as   We    Srr    It 

merit, in   Tel.   &  Tel.   Co.);    Brookhaven  Sprc- 


OWEN  MURPHY  PRODUCTIONS: 

trum  (Brookhaven  National  Lab.);  Test  of  the 
Champion;  Backstretch  to  Homestretch  (N.Y. 
Racing  Assn.). 

NESTINGEN  FILMS 

156  East  52nd  Street,  New  York,  N.Y.  10022 

Phone:  (212)  PL  9-8260 

Date  of  Organization:  1957 

Don  N'estingen,  President 

P.  Burke,  Vice-President 

Donovan  Thesenga,  Production  Manager 

Hugh  Schuck,  Producer 
Services:  16  and  35mm  motion  pictures  for  busi- 
ness and  indiistni'.  Facilities:  Cameras,  lighting, 
sound  and  editing  equipment 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Typctronic  Story;  Qual- 
itu-The  Story  of  a  Product  (SCM);  Minerals 
Plant  Engineering  (Swindell  Dressier  Div,  Pull- 
man); Aluminum  Production  (Howmet  Corp.); 
FifP  Resistant  Fbiids  (E.  F.  Houghton  &  Co.). 

NFL  Films,   Inc. 
1   Rockefeller  Plaza.  Suite  791,  New  York, 

N.Y.  10020 
Phone:   (212)  765-2050 
(See  complete  listing  under  Philadelphia,  Pa. 


Fred  A.  Niles  Communications  Centers,  Inc. 
108  West  End  Avenue,  New  York,  N.Y. 
Phone:  (212)  SUsquehanna  7-8770 

Charles  Ticho,  Vice  President 

(See  complete  listing  imder  Chicago  area) 

AMRAM   NOWAK  ASSOCIATES,   INC. 
254  West  54th  St.,  New  York.  N.Y,  10019 
Phone:   (212)  LT  1-3140 

Date  of  Organization:  1960 

Date  of  Incorporation:  1966 

.■\mrarn  Nowak,  President 

David  Hoffman,  Vice  Pres..  Creative  Director 

William  Compton,  Production  Director 

Jerry  Pantzer,  Cameraman  &  Editor 

Sally  Chaney,  Production  Manager 
Services:  Producer  of  documentary  motion  pic- 
tures and  public  service  TV  spots  for  health, 
social  u'elfare.  religious  and  educational  atren- 
cies.  Facilities:  Editorial  rooms,  insert  stage, 
animation,  screening  room,  executive  offices. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picttpes:  Pauline  Trig(rr  (Nation:il 
Education.il  TV):  Blue  to  Pink  ( Metropolit.an 
Life):  The  Trouble  with  Eddie  (United  Com- 
munitv  Funds  of  .America):  The  Battle  Against 
TB;  There  is  a  Way  (National  Tuberculosis 
Assn.).  TV  Commercials:  1967  campaigns  for 
National  Conference  of  Christians  and  Jews,  Na- 
tional Tuberculosis  Assn..  Save  the  Children  Fed- 
eration, Junior  .Achievement,  National  Education 
Assn.,  De.afness  Rese.irch  Foundation,  .and  Na- 
tional Assn.  of  Social  Workers. 

PACE  PRODUCTIONS 

251  East  51st  St..  New  York,  N.Y.  10022 

Phone:   (212)  PL  5-5486 

D.ite  of  Organization:  1961 

Romano  \'anderl)es.  President 

Pat  Baum,  Vice-President 
Services:  Consultation,  scripting  and  production 
of  documentaries  and  industrial  films;  slidefilms 
FACiLmF_s:  Screening,  editorial,  location,  studio 
equipment  av.iilable.  Studio  facilities  located  in 
.\msterd;ini.  Netherlands. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Putuih.s;  Hauaii-VSA  (.American  Ex- 
press Co.);  Zirroni.wi  (Foster  Co.).  Slidefilms: 
Sandalwood  (.Arden  Sales  Corp.);  Program  In- 
troductions,  Profit  Route  '67    (Amexco);   others. 


PANEL   FILM   PRODUCTIONS,   INC. 

535  Fifth   Avenue  #611,  New  York,  N.Y. 
10017 

Phone:  (212)  MU  2-8755 

Date  of  Incorporation:  19.59 

Henry  E.  Knaup.  President 

Catherine  Knaup,  Vice-President 

.Alice  Marzimo,  Secretary  &  Treasurer 

John  L.  Huszar.  Art  Director 

Garv-  Borresen,  Editorial 
Sehvkes:  .Motion  pictures,  filmstrips  and  slides, 
specializing  in  television  test  commercials.  Facuj- 
TIES:  Studio  and  location  photoeraphv,  editorial, 
sound  recording,  music  and  effects  librarv'  and 
art  dept. 

RECENT  PRODUCTIONS  AND  SPONSORS 
T\'  Commercials:  for  E.vcedrin.  Sanka.  Adulton 
(Young  &  Rubicon);  Clorets.  Scott  Paper  ^Ted 
Bates  &  Co.  1;  Jergens  Lotion.  Woodburv  (Cun- 
ningham &  Walsh);  Arrid  (S  S  C  &  B);  Sinclair 
(Geyer  .Adv.). 

PECKHAM   PRODUCTIONS,   INC. 
9  East  48th  Street,  New  York,  N.Y.  10017 
Phone:  (212)  PL  8-0490 

Date  of  Organization:  1958 

John  L.  Peckham,  President 

Harvey  Y'ale  Gross,  Vice-President 

Peter  H.  Peckham,  Secretary-Treasurer 

Tom  Detienne,  Director  of  Sales 

Hoyt  Griffith,  Editorial  Director 
Services:  16/35mm  films  and  slidefilms— busi- 
ness, industrial,  government,  TV  sales  promotion, 
public  relations,  theatrical,  documentarv-.  educa- 
tional, scientific.  Commercials,  programs  for  T\' 
in  color  and  b&w;  sales  training,  sales,  advertis- 
ing films.  F.ACILITIES:  Creative,  production  and 
editorial  depts.;  Amflex  cameras;  also  Techni- 
scope  camera,  16/35mm  animation  camera;  sync 
sound  recording  equipment;  complete  35mm 
tr.ansfer  &•  mix  facil't'es. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti-rfs:  Simply  Beautiful  (.Avon  Pro- 
ducts, Inc.);  A  Sense  of  Resvonsibilittj  (News- 
week Magazine):  We  Hand  You  a  Line  (Italian 
Lines);  A  New  Way  to  Set  Type;  From  Thought 
to  Page-Better  Ways  to  Talk  Business  (IBM); 
Open  Outcry!  (N.  Y.  Coffee  &  Sugar  Exchange); 
Color.  Coverage  and  Compatibility  (Life  Maga- 
zine); E.  S.  R.  (Sperry  Gyroscone);  Marketing 
Mix-Master  (Stokely-Van  Camp).  Slidefilms: 
Simply  Beautiful  (.Avon  Products.  Inc.).  TV 
Commercial:  Had  Any  Lately?  (Chateau 
Martin ) . 


PELICAN   FILMS,   INC. 
292  MaHisn,,  ..\vc..  New  York.  N.Y.   10017 
Phone  (212)  OR  9-0670 

Date  of  Organization:  1954 

Branch  Offices:  Illinois:  410  N  Michigan  Ave.. 
Chicago,  Phone:  (312)  337-8116.  Max 
Pride,  Producer.  Nlichigan:  New  Center 
Bldg.,  Detroit.  Phone:  (313)  871-4200.  Ed 
Henry,  Jr ,  Producer.  California:  Pelican 
Films  of  Califomia,  Inc.  1777  North  \'ine, 
Hollywood.  Phone:  (213)  469-5821.  Tom 
Anderson,  Executive  Producer. 

Thomas  J.  Dunford,  President 
.Arthur  I.  Ziuidcr,  Vice-President ' 

Secretary/  Treasurer 
Marc  T.  Statler,  Vice-President  f 

Exeiiitivr  Producer,  Director 
S.  William  .Aronson,  Vice-President,  Sales 
Ted  LowTy,  Producer.  Director 
Thomas  .A.  .Anderson.  Executive  Producer 
I.ars  Caloniiis.  Vicr  President' Director 
Calhoun  McKean,  Producer-Director 


17th    PRODUCTION    REVIEW 


145 


NE>/V  YORK  PRODUCERS 

PELICAN  FILMS  INCORPORATED: 

John  D.  McShane,  Producer-Director 

Mordi  Gerstein,  Producer-Director 

Paul  Hane\',  Producer-Director 

Beiigt  Sommerscliield,  Senior  Editor 

Jerry  Kaufman,  Director/  Cameraman 

David  Reisnian,  General  Production  Manager 

Arthur  yacks,  Production  Manager 

Jack  Daniels,  Sales  Representative 

Sam  Sperber,  Sales  Representative 

Bob  Gold,  Print  Service  Manager 

Jack  I,  Lumnier,  Controller 
Services:  Animation  and  live  action  motion  pic- 
tures for  T\'  commercials,  public  relations,  sales 
promotion,  training  and  education.  FACiLrriEs: 
Fully  staffed  and  equipped  animation  studio 
(three  Oxberry  stands),  editing,  screening 
(35mm  and  16mm),  fullv  staffed  and  equipped 
live-action  stages  (85'  x  90'  and  60'  x  120'). 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  PicmnEs:  Worthington  (W'orthington 
Compressor  Division);  The  Designer  (Penton 
Publications):  Repeal  Anneal;  Begin  at  The  End 
(United  States  Steel).  TV  Commercials:  for 
American  .-Virlines  (Doyle  Dane  Bembach); 
other  national  advertising  agencies,  for  national 
and  local  advertisers. 


PGL  PRODUCTIONS,  INC. 
25  East  26th  St.,  New  York,  N.Y. 
Phone:  (212)  679-2266 

Henry  Trettin,  President 

Alfred  M.  Viola,  Executive  Vice-President  & 
Producer/  Director 

Anthony  J.  Ciccolini,  Supervisor  of  Editing 

Raymond  Lofaro,  Sales  Manager 

Jack  Gold.smith,  Creative  Director 

Paul  Winston,  Industrial  &  Educational  Films 
Services:  Industrial,  educational  films,  and  tele- 
vision films.  Facilities:  for  international  produc- 
tion through  associates  in  Rome,  London  and 
Tok-yo. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti'res:  Harlem  Globe  Trotters;  Win- 
chester Clay  Bird  Tournament  (CBS  Sports); 
Poly  crest  (Uniroval);  Sheenya/Boy  of  Tokyo 
(United  World  Films). 


PICTURE  HOUSE 

2000    Longfellow    Ave.,    East    Meadow, 

New  York 
Phone:  (516)  IV  6-5180 

Date  of  Organization:  19.55 

Fidelis  Blunk,  President,  in  charge  of 
Production 

Jean  Rigo,  Secretary-Treasurer 
Services:  Production  of  motion  pictures  for  ed- 
ucation, industry,  advertising  and  pubhc  rela- 
tions. FACiLrriEs:  Personnel  and  equipment  for 
16/3.5mm  production;  location  or  studio.  Editing 
department,  animation  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictures:  Dip  Brazing  of  Aluminum 
(Hughes  Treitler  Mfg.  Corp.);  Ephphatlia  (Mill 
Neck  Manor  School  for  the  Deaf) ;  Experimental 
Series  for  Audio-Visual  Education  of  the  Handi- 
capped (Private  educational  subsidv),  Rallye  de 
Monte  Carlo  and  Marlboro  Endurance  Run 
(SAAB  Automobiles,  Inc.);  The  Laborers  in  the 
Vineyard  (Wartburg  Home  for  Aged-currently 
in  production). 


PinARO  PRODUCTIONS: 

Services:  35,  16mm  motion  picture  and  film- 
strips  for  TV  and  non-theatrical  purposes;  spe- 
cial effects,  trick  cinematography,  stop  motion, 
animation.  Facilities:  Live-action  stage,  spe- 
cially-modified equipment  for  stop-motion  &  trick 
work.  .Animation  stand,  fixtures  for  unusual  ef- 
fects. Two  ,35  and  Ifimin  cameras. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MoTIOiN  Pic:txires  (.Animation):  Germ  and  Child; 
Airtosis  (Johnson  Wax-Benton  &  Bowles);  Hon- 
eysuckle (Ralston  Purina-Dancer-Fitzgerald-Sam- 
ple.  Inc.);  Post  Biography  (Post  Cereals-Benton 
&  Bowles);  Shu-lock  (Talon-Delehantv,  Kumit 
&Geller). 

THE   PLACE   FOR  FILM-MAKING,   INC. 

47  E.  44th  Street,  New  York,  N.Y.  10017 
Phone:  (212)  686-6922 

Date  of  Organization:  1966 

Joseph  Lerner,  President,  Producer-Director 
Stephen  Hajnal,  Vice  President,  Producer 
Geraldine  Lemer.  Fi7m  Editor 
Brenda  Hajnal,  Business  Adminisiration 
Services:  16/35mm  motion  pictures  and  creative 
services  including  stop-motion  photography.   Fa- 
ciLrriEs:  Editing  rooms,  complement  of  specialh- 
designed  35/ 16mm  camera  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

(New  company,  organized  in  1966) 

PORT-A-FILMS   PRESENTATIONS,   INC. 

422  Madison  Ave.,  New  York,  N.Y.  10017 

Phone:   (212)  421-5811 

Date  of  Organization:  1963 

Hal  Weiner,  President 

Alan  Rogers,  Vice-President 

Susan  O'Meara,  Production  Administrator 
Services:  16,  35mm  TV  commercials,  industrial 
films  and  sales  presentations.  Production  and  pro- 
duction consultant  services  for  films  used  exclu- 
sively in  automatic  8mm  projectors.  FACiLrnES: 
editorial  for  8,  16  and  35mm;  distribution  of 
management  films  in  sound  cartridges. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Blue  Ridge  Winkler  (Zlowe 
Agency);  The  Living  Center  (Long  Island  Con- 
sultation Center);  The  Fabulous  Concctrd  (Con- 
cord Hotel);  TV  Commercials:  for  Wedgwood 
and  Crown  Staffordshire  China  (Rockmore,  Gar- 
field &  Schaub) . 

PRODUCING  ARTISTS,  INC. 

17  East  45th  Street,  New  York,  NY. 

Phone:  (212)  661-2131 

Date  of  Organization:  1961 

Robert  McCahon,  President/ Director 

Andrew  C.  Doyle,  Vice-President/  Director 

Michael  Minerva,  Editor 

Gordon  WilHs,  Cameraman 
Services:  16/ 35mm  motion  pictures  and  televi- 
sion commercials.  FAcrLrriEs:  sound  stage  at  537 
W.  59th  St.,  New  York  City;  editing  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoMMEBCL\Ls:  for  Ford,  1967  Announce- 
ments (J.  Walter  Thompson  Co.);  Nabisco  Shred- 
ed  Wheat  (Kenyon  &  Eckhardt);  G.  E.  Air  Con- 
ditioners, Ranges,  Refrigerators  (Young  &  Ru- 
bicam);  Michigan  Bell  Telephone  (N.  W.  Ayer) : 


PITTARO  PRODUCTIONS,  INC. 
P.O.  Box  428,  Flushing,  N.Y.  11367 
Phone:   (212)  BO  1-7277 
Date  of  Organization:  1965 
Ernest  M.  Pittaro,  President 
Dolores  Pittaro,  Secretary 


1 7th  Production  Review  Copies 

— for  year-around  buyer  reference 

■^  Extra  copies  of  this  useful  17th  Annual 
Production  Review  issue  may  be  obtained 
from  Chicago  office  of  publication  at  onl>- 
S2.00.  This  annual  edition  is  included 
(with  other  special  feature  issues)  in  all 
regular  subscriptions  at  only  S3.00  per 
year    (domestic);    $5.00   annually,   foreign. 


PRODUCINe  ARTISTS  INC: 

Esso,  Enco,  Humble  &  A.  J.  Foyt:  Humble  Oil 
Co.  (McCann-Erick.son). 

PRODUCTION  CENTER,  INC. 
221  W.  26th  Street,  New  York,  N.Y. 
Phone:  (212)  OR  5-2211 

Date  of  Incorporation:  1955 

Himan  Brown,  President 
Services;  16/ 35mm  motion  pictures  for  theatri- 
cal and  television  use.  Documentaries,  TV  com- 
mercials and  sales  presentations.  FACiLmEs: 
Stages  in  New  York  City— with  35/ 16mm  equip- 
ment for  filming,  recording  and  editing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  The  Stars  Salute  '66  (Federa- 
tion of  Jewish  Philanthropies);  Anyone  Around 
My  Base  (Jewish  Chautaugua  Society);  A  New 
Life  (Jewish  United  Appeal);  The  Road  Ahead 
(N.Y.  Tel.  Co.);  Appointment  with  Tomorrow 
(N.Y.  Bell  Tel.). 


146 


CARL  RAGSDALE  ASSOCIATES,  INC. 
318  East  45th  Street,  New  York,  N.Y.  10017 
Phone:  (212)  889-6575 
Date  of  Incorporation:  1944 
Branches:    Washington,    D.C.    20007.    Phone: 

(202)   333-6767;  0.xnard,  CaUfomia  93030. 

Phone:  (805)  448-6610. 
Carl  V.  Ragsdale,  President 
Hardy  Glenn,  Vice-President 
(Parent  company  of  Sun  Dial  Films,  Inc. 
See  complete  listing  under  Sun  Dial  Films, 
New  York  City  area) 

ROBERT  YARNALL  RICHIE  PRODS.,  INC. 
240  E.  46th  St.,  New  York,  N.Y.  10017 
Phone:  (212)  MO  1-1380 

Date  of  Organization:  1948 

Robert  Yamall  Richie,  President 
V.  G.  Richie,  Secretary-Treasurer 
Gilda  T.  Gold,  V.  P.  Chg.  Production 
Services:    Motion    pictures    for    T\',    industrial, 
documentary,  35  &  16mm  b&w  and  color;  shde- 
motion;  filmstrips;  scripts  and  story  board  treat- 
ments.  Speciahsts   in   still  photography.   Facili- 
ties: Self -equipped  for  all  phases  of  motion  pic- 
ture photography;   employing   Mitchell   cameras, 
Magnasvnc  sound  on  location;  shooting  staff  for 
sets  and  special  effects.  Lighting  for  large  indus- 
trial interiors. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlires:  Motion  picture  and  still  as- 
signments of  untitled  material  for  Association  of 
American  Railroads.  Borg-Wamer  Corporation, 
Hess  Oil  &  Chemical  Corp.,  Phelps  Dodge  Cop- 
per Products  Corp.,  Texaco,  Inc.,  Grolier  Corp., 
Trans  World  .-Mrlines,  American  Tobacco,  Pan 
American  World  Airways. 

RMA,  INCORPORATED 

117  East  30th  St.,  New  York,  N.Y.  10016 

Phone:  (212)  LE  2-7083 

Date  of  Organization:  1953 

Rene  |.  Mechin,  Jr.,  President 

Peter  Tumquist,  Secretary-Treasurer-Producer 

Roger  Dressier,  Sales  Manager 

William  C.  Cla\-pool,  Art  Director 
Services:    TV   graphics,   commercials;    industrial 
motion  pictures;  slide  and  sUdefilm  presentations. 
Facilities:   Creative  department;   art  and  photo 
studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictu-re:  Have  you  Tried  Them?  (Pep- 
peridge  Farm-Ogilvy-Mather) .  Slidefilms:  The 
75th  Anniversary  (Women's  Division  Institute 
of  Life  Insurance);  N.R.M.A.  (Bertell  for  Bell 
Tel.);  General  Food  Presentation  (McCall's); 
The  Open  Road  (Camp  Fire  Girls). 


BUSINESS   SCREEN  •   1967 


ROSE-AAAGWOOD   PRODUCTIONS,   INC. 
72  West  45th   Street,  New   York,  N.Y.    10036 
Phone:   (212)  TN  7-S020 
Date  of  Incorporation:  December,  1961 
Branches:  RMP  Productions  of  California,  1380 
N.  Van  Ness  Ave.,  Hollywood,  Calif.  90028. 
Phone:    (213)   446-8561.   Jim   Rose,   Ex.  in 
charge;   RMP  Productions  of  Chicago,   203 
N.  Wabash  Ave.,  Chicago,  111.  Phone:  (312) 
372-8683.  Ken  Drake,  £.v.  in  charge:  RMP 
Ltd.,  233  Jarvis  St.,  Toronto,  Canada.  Phone: 
(416)  366-7917.  Z;ile  Magder,  £.t.  m  charge: 
RMP   (U.K.)   Ltd.  3.5  Curzon  St.,  London, 
W.     1,     England.     Phone:     493-5773.     Jack 
RtfVTiolds,  Ex.  in  charge. 
Jim  Rose,  President 

Howard  Magwooi.  Executive  Vice-President 
Nat  B.  Eisenberg.  Director 
Ernesto  Caparros,  Director  of  Photography 
Da\id  Schermerliom,  Production  Mgr. 
Frank  Kratochvil,  Supenising  Editor 
Leon  Romaner,  Comptroller 
Richard  Mabli,  Head,  Print  Dept. 
SER\acES:   Production  of  TV  spots,  business,  in- 
dustrial,   sales    and    training    films.    Facilities: 
Offices,   studios,  editorial  and  distribution  facili- 
ties in  N.Y.C.;  branches  in  Los  Angeles,  Chicago, 
Toronto,  and  London. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoM.MERCL^LS:  Chemsirand  Island  ( Burling- 
ton Industries-Doyle,  Dane  &  Bembach);  Car- 
lings  Beer  Break  (Carlings  Brewers- Jack  Tinker 
&  Partners);  Ford  Cetawaij  (Ford  Motors-J.  Wal- 
ter Thompson);  Utica  Club  Vignettes  (Utica 
Club  Brewers- W'ells.  Rich  &  Greene);  Alha  Selt- 
zer Acid  Test  (Miles  Laboratories-Jack  Tinker 
&  Partners ) . 


ROSSMORE   PRODUCTIONS 
AND   SELLING  METHODS,   INC. 
50  East  42nd  Street.  New  York,  N.Y'.   10017 
Phone:  (212)  MUrray  Hill  2-3625 

Date  of  Organization:  May,  1959 

Branch  Office:   .54  Rossmore  .\ve..  Bronwille, 
NY.  10708.  Phone:  (914)  SP  9-5786 

.\nne  Koller.  Producer 

M.  G.  Baas,  Creative  Director 

G.  L.  Hesse,  Production  Manager 
Services:  Creation  and  production  of  motion  pic- 
tures, filmstrips.  slides,  flipcharts  and  presenta- 
tions for  training,  sales  promotion,  and  merchan- 
dising. Facilitie-s:  Photographic  and  art  studios; 
research,  development  and  creative  depts. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Live  Shows:  (with  visualizations)  Tlie  Fash- 
ion Equation  (National  Shoe  Retailers  Assn.); 
Outerwear  Everywhere  (National  Outerwear 
Sportswear  Assn.);  Suing  With  London;  Go-Co 
Britain  (Associated  British  Industries).  Slide- 
films:  Fiin  in  Trinidad:  Tohago  for  Relaxing, 
lie.  (British  West  Indian  .Ainvavs);  The 
\hominahle  \o-Man;  The  Abominable  .Vo-iiian 
Coes  on  Record  (Amprobe  Instruments  Corp.); 
The  Customer  on  Your  Horizon  (E.  I.  duPont 
de  Nemours);  Easy  as  One,  Two,  Three  (Rud- 
co  and  Moore  Business  Forms). 

Ross   Roy,   Inc. 
500  Fifth   Avenue,   .New    York,   N.Y.    10035 
Phone:    (212)   565-3200 

William  A.   Walker,   Executive  Vice-President 
F.  Henry  Larsen,  Vice-President  &  Acct.  Exec. 
(.See  listing  in    Detroit.    Mich,   area) 

The  Most  Complete  Studio  Reference 

•  These  pages  of  detailed  producer  reference  list- 
ings comprise  the  world's  most  complete  buyer  re- 
ference source  to  business  and  television  film  tape 
reduction   facilities   in   the   U.    S.   and    abroad. 


f 


KEN  SACO  ASSOCIATES,  INC. 
777  Third  Ave.,  New  York,  N.Y.  10017 
Phone:  (212)  688-2015 

Date  of  Organization ;  1957 

Ken  Saco,  President 

Curt  Lowey,  Executive  Art  Director 
Services:   Design,  create  and  supervise  produc- 
tion  of  films,   filmstrips  and  slide  presentations. 
Facilities:  Design  studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Evolution  of  Management 
System  (IBM);  MGM  Kaleidoscope  (MGM); 
Mechanization  of  Aerial  Photography;  Physics 
Shotv;  Pennytevie  (Ea.stman  Kod.ik). 

SANDAK-COLOR  ILLUSTRATIONS,  INC. 

4  East  4Sth  Street,  New  York,  N.Y.   10017 
Phones:   (212)  688-2460 

Date  of  Organization:  August,  1937 

Victor  H.  Sandak,  President 
Harold  J.  Sandak.  Secretary-Treasurer 
Services:  Industrial  and  educational  audio-\isual 
presentation  program  producers;  planning,  writ- 
ing, design,  photography,  slides,  filmstrips, 
sound  slidefilms.  Facilities:  Art  and  pho- 
tographic studios;  processing  labs;  Oxberry 
stand. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  Span  of  Time  (Time,  Inc.);  Atti- 
tude (Nabisco);  Leapt/car  for  Selling  (Arm- 
strong Cork  Co.);  Metropolitan  Comic  Books 
(Solow  Wexton);  Timeless  Art  (Metropolitan 
Life  Ins.  Co. ) . 

LEW  SCHWARTZ/DEL  SOL  INC. 

440  East  57th  Street,  New  York,  N.  Y.  10022 

Phone:  (212)  PL  2-0923 

Date  of  Organization:    September,    1964 

Lew  Sayre  Schwartz.  President 

Ed  McNIahon,  Vice  President 

James  Cronin,  Vice  President /Secretary 
Services:  Film  production,  exhibitions,  design, 
visualization  and  consultation,  graphics,  slide 
presentations.  Facilitie,s:  5.000  sq.  ft.  of  work- 
shop space  (carpentry  shop),  art  studio  —  sew- 
ing machine,  motion  picture  editing  facilities, 
insert  stage;  slide  &  motion  picture  projection 
equipment,  slide  libr,iry,  animation  camera  stand 
facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
T\'  Com.mehcials:  Peanuts  (Peanuts  .\ssociates. 
Inc.);  Donbtc-Dividcnd  Days  ( Chevrolet /Camp- 
bell-Ewald  Co.);  Family  Essentials  (."Vvon/ 
Dreher  Advertising);  Birds,  Bees  &  Italians  (Sev- 
en .Arts  .Associated  Corp.);  .Manhattan  Fund 
(Grey  Advertising,  Inc.). 

MICKEY  SCHWARZ  PRODUCTIONS,  INC. 

419  East  54th  Street,  New  York,  N.Y'.    10022 

Phone:  (212)  421-7440 

Date  of  Orgimization:  1962 

Branch  Office:  Academy  T\'  Film  Productions 
of  Canada,  433  Jarvis  St.,  Toronto  5,  On- 
tario, Canada.  Phone:  (416)  92.5-5997. 

Mickey  Schwarz.  Owner.  Producer-Director 

Eugene  Chirk,  Executive  Producer 

Janet  Plucknctt,  Production  Manager 

Arthur  Weiss,  Editor 
Services:   Scripts,  writing,  artwork,  ston,boards, 
layouts,  complete  animation,  live  production,  edit- 
ing. Facilities:  Stage  with  permanent  cxclorama. 
screening  room,  cutting  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
T\'  Co.MMEiiciAUS;  for  Timcx  Watches  (W;irvvick 
&  Legler);  Primatcnc  Mi.st  (Ted  Bates  &  Co.); 
Drcwry's  Beer  (Doyle,  Dane  Bembach);  Res- 
pond Hair  Spray  (Norman,  Craig  &  Kummel); 
General  Electric  (Clyne,  Moxon). 


NEW  YORK   PRODUCERS 


SCREEN   PROJECTS,   INCORPORATED 
880  Third  Ave.,  New  York,  N.Y.  10022 
Phone:  (212)  MU  8-5255 
Date  of  Incorporation;   1965 
William  Nojes,  President 
Patricia  Keane,  Safes  Representative 
Services:  Motion  picture,  filmstrip  and  slide  pre- 
sentations for  industry  and  T\'.   Facilities:   Fa- 
cilities   available    for   location    or   studio   photog- 
raphy ;(nd  sound  recording. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Look  at  the  Bright  Side 
(WOR-TV);  Festa  Italiana  (RKO  General  Pro- 
ductions); A  World  in  Communication  (ITT 
World  Communication  Inc. -Foreign  language 
versions).  Slidefilms:  Welcome  to  Jefferson  City 
(Chesebrough-Pond's-Fenga  &  Berkovitz.  Inc.); 
Impressions  of  Excellence  (McCall  Printing 
Corp.-Comart,  Inc.);  Happenings  1967  (Paul 
Bradlev,  Inc.-Visual  Marketing,  Inc.);  Go  Go 
Gilbert  (A.  C.  Gilbert  Co.  Visual  Marketing, 
Inc.). 

SENECA  PRODUCTIONS,  INC. 

21  West  46th  St.,  New  York,  N.Y.   10036 

Phone:   (212)  LT  1-0480 

Date  of  Incorporation:  1961 

Robert  Gaffney,  President 

Robert   I.   .McCarty,  Secretary-Treasurer/Vice- 
President 
SEH\^CEs:  Motion  pictures,  including  the  produc- 
tion  of   features.    F.^ciLrriEs:    Casting;   sound    li- 
brary; editing;  recording:  70mm. 
RECENT      PRODUCTIONS      AND      SPONSORS 

MoTio.v  Pictures:  Nuclear  Potver  for  \ew  Jer- 
sey (Public  Seri-ice  Elec.  &  Gas  Co.);  American 
Field  Service;  Atoms  on  the  Move  (.\EC/Benni 
Korzen);  70mm  Directing/ Photography  unit  by 
Robert  Gaffney  for  Netherlands  Expo  '67  and 
Canadian  National  Railways  Expo  "67. 

SHOW   ASSOCIATES   INC. 
150  West  55th  Street,  New  York,  N.Y.  10019 
Phones:  (212)  581-5420/5732;  245-5618 

Date  of  Organiz.ition:  1963 

Rodney  C.  Chalk.  President 

Stan  LoPresto,  Vice-Pres-ident 

Sidney  Eagle,  Secretary-Treasurer 

Sandra  Horn,  Peggy  Friedman 
Services:  Production  of  theatrical,  training,  TV, 
industrial  and  public  relations  films:  still  pic- 
tures, slide  .ind  lilmstrip  productions.  Facilities: 
3.5/ 16mm  color,  b&\v:  still  photography  4x5,  120, 
35mm.  Equipment  inclucles  .\uricon,  .\rriflex, 
Bolex,  Nagra,  Linhof,  Rollei,  Nikon.  Location 
shooting,  also  undenvater,  aerial  and  macropho- 
tography.  Studio  and  screening  room. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PktuhI-s:  First  Miseries;  In  the  Begin- 
ning (CBS-TV);  Fiesta  Europa  (.Veronavcs  dc 
Mexico);  Chaoui  Faces  His  Future:  Two  Brazils 
(United  World  Films);  The  Good  Life  (United 
Presbvterian  Church);  Our  Language  and  Cul- 
ture (The  University  of  the  State  of  New  York). 


7lh    PRODL'CTION    REVIEW 


SKYLINE  FILAAS,  INC. 

501  Fifth  Ave.,  New  York,  N.Y.  10017 

Phone:   (212)  986-1737 

Date  of  Inc-orporation:  1963 

Joseph  F.  McDonough,  President 

Divici  Saperstein,  Vire-Presidrnt 

Charles  S.  .\doniey.  Vir(-rrc.M'</rii( 

Mrs.  Wanda  Wot/.l  Editorial  Suprrx-i.'ior 

.Miss  Catherine  M.um,  Prm/iicfion  Services 
Services:    Motion    pictures,    television    commer- 
cials,  sliclefilms   and    all   areas  of   business   com- 
munication  including   graphics.    Facu-ITIES:   E.x- 


147 


NEW  YORK  PRODUCERS 

SKYLINE  FILMS: 
ecutive  produchon  offices;  screening,  editing;  art 
and  graphics  department. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictubes:  Overture  to  Tomorrow;  I 
Can,  Of  Course  I  Can  (Litton  Industries-Hewitt 
Robins  Div.);  Previews  (American  Machine  & 
Foundr\);  Stimulating  the  Classroom  Experience 
(11  films)  (Science  Research  Associates).  Pre- 
views (American  Machine  &  Foundry).  Slide- 
FIL^r:  Teacher  Education  (Science  Research  As- 
sociates). TV  CoMNrERCL\LS:  for  Gold  Medal 
Flour  ( N'ucoa-Dancer,  Fitzgerald,  Sample;  Esso 
(McCann,  Erickson);  Station  Wagon  (Prudential- 
Reach  McClinton ) ;  Kava  (Borden  Co.-Ross-Roy); 
Western  (Westinghouse  International  air  condi- 
to'onei ) . 


HENRY  STRAUSS  &  CO.,   INC. 
31  West  53rd  St.,  New  York,  N.Y.  10019 
Phone:   (212)  PLaza  7-0651 

Date  of  Organization:  1951 
Henn.'  Strauss,  President,  Executive  Producer 
Robert  Wilmot,  Vice-President,  Producer 
Mar\in  Dre\er,  Producer 
Allan  Schwartz,  Production  Manager 
William  Hagens,  Vice-President,  Training 
Jerr>'  La\'in,  Research,  Development 
Mary  Lynn  Hanle\',  Distribution 
SER\acES:  Internal  and  external  communications, 
including  public  and  employe  attitude  develop- 
ment; education,  sales  training;  sales  promotion; 
communit>',    customer    and    industrial    relations; 
management  and  staff  training,  through  program- 
med   motion    pictures    (excluding    TV    commer- 
cials).    Semi-animated    and    shdefilms,    training 
courses   and   guides;   printed    and   recorded   ma- 
terial;  other  coordinated   audio-Nasual   tools.   Fa- 
cn-mES:    All    necessar.'   for   research,    planning, 
programming   and   the   creation    and   production 
of  these  media. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-bes:  Wings  to  Great  Britain;  Are 
You  Listening?;  Horizons  Unlimited;  Your  Cal- 
leti;  Passenger  &  Cargo  Telephone  Salesmanship 
Cases;  Passenger  Airport  Customer  Service  Cases 
fPan  American  .\ir\vays);  Small  Miracle;  For 
Your  Benefit;  The  Magic  Ingredient  ( IBM ) ;  The 
Managerial  Revolution  (National  Industrial  Con- 
ference Board);  Rocky,  An  Informal  Portrait 
(Friends  of  the  Rockefeller  Team);  Only  One 
Opening  (Michigan  State  Universitv')- 


STURGIS-GRANT  PRODUCTIONS,  INC. 

328  East  44th  Street,  New  York,  N.Y.  10017 
Phone:   (212)  689-4994 

Date  of  Organization:  1948 

Warren  Sturgis,  President 

William    H.    Tern,'.    Executive   Vice-President 

Benedict  Magnes,  Vice-President  & 
General  Manager 

Wv-nne  S.  Eastman,  Associate  Medical  Producer 

William   T.   Moeller,   Production  Supervisor  & 
Chief  Cameraman 

Orestes   Calpini,  Art  Director  &  Animator 

LawTence  T.  Quartararo,  Chief  Animation 
Cameraman 

Charles  E.  Dutchess,  M.D.,  Medical  Consultant 
Services:  Educational,  industrial  and  documen- 
tary films  and  filmstrips;  special  emphasis  on 
me<licine,  health  and  science;  animation  of  all 
tvpes,  scripts  and  stor>'boards;  TV  commercials; 
demonstration  films;  foreign  language  adapta- 
tions; service  work;  Cinegraphic  exhibits.  Facili- 
ties: Mitchell  and  Arriflex  16/35mm  cameras; 
special  timelapse,  cinephotomicrographic.  and 
endoscopic  camera  equipment;  two  1 6/ 35mm 
Oxberry  animation  cameras  and  stands;  full  art 


STURSIS-GRANT  PRODUCTIONS: 
studio;  sound  stage,  sets;  recording,  editing  facili- 
ties. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictl!\I::s:  Barrier  Packs  and  Sterility; 
Barrier  Packs  and  Their  Manufacture;  Lister's 
Laparotomy  Pack-Disposahle  Drapes  (Johnson  & 
lohnson);  Automatic  Ligature  Ilcmoslat  (AMP, 
Inc.);  Carcinoma  of  tlie  Breast,  Parts  /,  //,  ///  & 
rV  (Francis  D.  Moore,  M.D.);  Cracking  the  Code 
of  Life  (American  Cancer  Society);  Convulsive 
Seizures:  Hypnotic  Induction  and  Control  (Her- 
bert Spiegel,  M.D.);  Differential  Diagnosis  of 
Muscular  Dystrophy  and  Related  Conditions 
(Muscular  Dystrophy  -\s.sociations  of  America); 
First  Graders  in  Church  School  (Board  of  Parish 
Education,  Lutheran  Church  in  America);  The 
Measurement  of  Depression  (L;ikeside  Labora- 
tories); The  Moore-Lunceford  Knee  Prosthesis; 
The  Moore  Vitallium  I-Beam  Prosthesis  in  Arth- 
roplasty of  the  Hip;  Vitallium  Prosthetic  Replace- 
ment of  Distal  Humerus  for  Parosteal  Osteosar- 
coma (Howmet);  Oral  Care  and  Preventive  Hy- 
giene for  the  Mentally  Retarded  (Squibb);  Sym- 
metry (Polytechnic  Institute  of  Brooklyn  for  Na- 
tional Science  Foundation). 


SUN  DIAL  FILMS,  INC. 
318  East  45th  St.,  New  York,  N.Y.  10017 
Phone:  (212)  889-6575 

Date  of  Incorporation:  1944 

Branch  Offices:  Sun  Dial  Fihns,  Inc.  3133 
Copperthwaite  Lane,  Washington,  D.  C. 
20007.  Phone:  (202)  333-6767.  Hardy 
Glenn,  E.Tec.  Producer  in  charge. 
Carl  Ragsdale  Associates,  Inc.  3133  Copper- 
thwaite Lane,  Washington,  D.  C.  20007. 
Phone:  (202)  333-6767.  Hardy  Glenn, 
Exec.  Producer  in  charge. 
Sun  Dial  Films,  Inc.,  205  W.  Hueneme  Rd. 
Oxnard,  Calif.  93030.  Phone:  (805)  448- 
6610.  Carl  V.  Ragsdale,  President 

Carl  V.  Ragsdale.  President 

Hardy  Glenn,  V.P.  &  Exec.  Producer 

Tom  Carroll.  Jr.,  Writer-Director 

Donald  B.  MacLeod,  Production  Manager 

Hairy  Bjorkstrom,  Production  Supervisor, 

Director 
Paul  Fitzpatrick,  Animation  Director 
David  Donovan,  Head.  Editorial  Dept. 
Meta  A.  Parker,  Comptroller 

Services;  Motion  pictures  and  slidefilms  for  in- 
dustrv,  government,  trade  associations,  advertis- 
ing agencies  and  pubhc  relations  firms.  Complete 
ser\'ices  from  script  to  screen.  Facilities:  Offices, 
screening  and  editing  rooms;  complete  produc- 
tion facilities  including  extensive  technical  ani- 
mation staff. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictubes:  A  Year  Towards  Tomorrow; 
While  I  Run  This  Race  (Office  of  Economic 
Opportunity— Vista);  Basic  Techniques  of 
Droivnproofing  (Water  Safety  Programs);  The 
American  Navy  in  Viet  Nam;  So  Note  You  Have 
an  Agreement;  The  Submariner  (U.S.  \av\'); 
New  Guidelines  for  the  Well-Landscaped  Home 
(American  Assn.  of  NurservTnen);  Highlights  of 
1966  (Office  of  Space  Science  &  Application, 
\.\S.\).  Slidefilms:  A  series  for  the  U.S.  Naxy, 
West  Coast. 

(see   listing  of  Ragsdale   Associates) 


Tapex 
300  East  46th  St.,  New  York,  N.Y.  10017 
Phone:  (212)  OX  7-6655 
Herb  Horton,  Executive-in-Charge 
(See  listing  of  Filmex,  Inc.  this  section) 


TELIC,  INC. 

630  Ninth  Avenue,  New  York,  N.Y.  10036 

Phone:  (212)  582-3480 

Date  of  Incorporation:  1956 

Elwood  Siegel,  President,  Executive  Director 

Edward  F.  Boughton,  Vice-Pres.,  Exec.  Prod. 

Walter  Rothschild,  General  Manager 

Philip  F.  Brennan,  Production  Manager 

Nancy  D.  Conrad,  Afimints(ra(ion 

Fran  Amitin,  Asst.  for  Program  Development 
Services:  Motion  picture  designers  and  produc- 
ers; audio\isual  program  consultants.  Script-to- 
screen  service  for  business,  in(lustr>',  agriculture, 
education,  government  &  TV.  Maximum  security 
project  department;  live  action  and/or  animation. 
Writers,  directors,  cameramen,  soundmen,  editors 
and  co-production  units  for  "in-plant"  assign- 
ments. FAcn-rriES:  Air  conditioned  facilities  for 
35mm/ 16mm  color  and  b&w  production.  Cam- 
eras (recorders,  electrical  equipment,  lights,  grip, 
prop  equipment;  camera  cars.  Insert  studio; 
make-up  and  dressing  rooms;  completely  equip- 
ped editorial  rooms  for  special  projects;  offices 
for  planning  and  writing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlties:  Cooke's  Tour,  Training  the 
Wholesaler  (.Armstrong  Cork  Co.);  Silent  Iceberg 
Detection  Radar  (Sperry  Gyroscope  Co.);  The 
Sound  of  Bread,  Eastern  Haymaking,  Western 
Haymaking,  The  Netv  Holland  Baler,  Combine, 
Hayliner,  Hower  Conditioner,  Forage  Harvester, 
Speedrotver,  Spreader  (New  Holland  Division, 
Sperrv-  Rand  Corp.);  Bulk  Delivery  of  Mobil 
Sorbead,  The  Bunkering  Operation.  How  Mi/Dac 
Works.  Hmv  to  Cut  Fuel  and  Oil-Handling  Costs, 
The  Inside  Story,  Mi/Dac  and  Management, 
Mobilmet,  Super  Mobil  (Mobil  Oil  Corp.); 
special  projects.  Dept.  of  Defense.  TV  Com- 
mercials: for  Armstrong  Cork  (Batten,  Barton, 
Durstine  &  Osbom);  New  Holland  Div.,  Sperry 
Rand  Corp.;  Red  Rose  Tea  (Simonds,  Payson 
Company). 

TFI  Productions,  Inc. 
150  West  54th  St.,  New  York,  N.Y.  10019 
Phone:  (212)  CO  5-3520 

(see  listing  of  Training  Fihns.  NYC) 

TMl  PRODUCTIONS,  INC. 

145  East  49th  St.,  New  York,  N.Y.  10017 

Phone:  (212)  PLaza  2-2635 

Date  of  Organization:  1966 

Sidnev  M.  Maran.  President 

Stanle\-    Turtletaub.    Executive    Vice-President 

Priscilla  Yoimg,  Production  Assistant 

Marsha  Tisman,  Production  Assistant 
SER\acES:  Creative  scripts,  art,  recording,  direc- 
tion and  photography  for  slidefilms,  motion 
pictures,  sales  meetings,  live  presentations,  sem- 
inars, industrial  shows,  school  educational  pro- 
fframs,  TV  commercials,  theatrical  and  TV  pro- 
ductions. Facilities:  Production  from  scriptwTit- 
ting  to  screening  and  direction  of  live  presenta- 
tions. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Tfiis  is  Versatility.  C-60 
Luminaire  (.Armstrong  Cork  Co.);  The  Story  of 
G.A.C.  (General  Acceptance  Corp.)  Pepsi  Potirs 
It  On;  Twenty  Days  in  July  (Pepsi-Cola  Co.); 
Land  Use  Planning  (script-Federal  Aviation 
.\gencv);  Hospital  Interphone  (.\merican  Tel.  & 
Tel.)  Slidefilms:  So  Ym:  Want  to  be  a  Sales- 
man: How  to  Overcome  Ohjections:  Huntley- 
Brinkley  Report  on  the  Pepsi-Cola  Stonj;  loan 
Crawford  and  the  Pepsi-Cola  Quality  Story 
(Pepsi-Cola  Co.);  G..A.C.  Collections  (General 
Acceptance  Com.).  TV  Commercials:  for  At- 
lantic Coast  Conference  Basketball  Playoffs; 
U.S.S.  North  Carolina  Battleship  (Pensi-Cola 
Co.).  Sales  Meetincs:  National  Pepsi-Cola  In- 
dustrial Shotv;  Lease  Plan  International  Manage- 
ment Meeting. 


148 


BUSINESS   SCREEN  •   1967 


Tobin  International  Productions,  Inc. 
527  Madison  Ave.,  New  York,  N.Y.   10022 
Russell  Jones,  in  charge. 
(For  complete  listing  see  New  York  state  area). 

TOMLIN   FILM   PRODUCTIONS,   INC. 

405  Lexington  Ave.,  New  York,  N.Y.  10017 

Phone:  (212)  OXford  7-0003 

Date  of  Organization:  1939;  Inc.  1946 

Frederick  A.  Tomlin,  President 

Carl  A.  Tomlin,  Vice-President 

Mary  D.  Tomlin,  Secretary-Treasurer 

Harr>-  L.  FKnn,  Sales  Manager 
Services:  Production  of  sales  promotion,  institu- 
tional, and  industrial  motion  pictures;  sound 
slidefikns,  wide-screen  slides  and  filmstrips; 
standard  slides  and  filmstrips;  side-motion  pic- 
tures. Facilities:  Photographic  studios  with  front 
light  projection  system;  film  editing  rooms;  t\vo 
16mm/35mm  Oxberry  animation  stands;  16mm 
Picture  and  Track  interlock  projection;  16mm 
motion  picture  c.imeras. 

lECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires:  H.I.D.E.  (Pratt  &  Whitney 
Aircraft);  6  HoUings  TV  Spots;  llollings  for  Sen- 
ator (Hardy-Kotis  .Associations);  .\FSC  TV  Spots 
(.American  Friends  Service  Committee);  G.  M. 
Detroit  Leadership;  We  Were  There;  Diesel 
Dazzle-IQ66  National  Convention  (G.  M.  Die- 
sel). Slidefilms:  Contemporary  Ceramics;  Art 
of  Personal  Adornment  (American  Craftsmen's 
Council);  1966  White  Horse  Scotch  Wholesalers' 
Presentation  (Browne-Vintners  Co.);  Marketing 
Philosophy  and  Marketing  Potential;  Sales  Meet- 
ing (Simmons  Co.);  Factorii  Tour  (Uniroyal 
Co. ) ;  Frito  Lay  Advertising  Presentation  ( Frito 
Lav  Inc.);  Football  Hall  of  Fame  (.Allied  Chem- 
ical Co.);  Annual  .Meeting  —  CDA  Irulustry-Wide 
Strategy  (Copper  Development  .Vssn.);  Report 
tn  Stockholders;  Birds  Eve  Meeting  (General 
Food  Corp.):  \DPC  and' Data  Processing  (Na- 
tional Dairy  Products  Corp.);  District  Managers' 
Meeting  (J.  C.  Penney  Co.);  Management  Con- 
ference   (International   Basic  Economy   Corp.). 

TRAINING  FILMS,  INC. 

150  West  54th  St.,  New  York.  N.Y.  10019 

Phone:  (212)  CO  5-3520 

Affiliate:  TFI  Productions,  Inc. 

Date  of  Organization:  1948 

Robert  A.  Lightbum,  PresiderU 

Howard  Stiles,  Production  Mgr. 

Robert  McCoun,  Coordinator 
SERvacES:  Specialize  in  production  of  industrial 
and  educational  filmstrips  and  shdes;  non-thea- 
trical 35/16/8mm  motion  pictures  for  industry, 
TV  and  the:iter;  filmographs.  easels,  booklets, 
etc.  Consultants  on  audio-visual  presentation  for 
meetings;  mobile  training  schools  for  dealers. 
Distributors  of  a-v  equipment.  Tape  and  disk 
recording  and  duplication;  duplication  of  film 
and  tape  for  Beseler  Salesmate  and  continuous 
8mm  sound  projectors.  Wide-screen  panoramic 
and  multi-projector  filmstrip  presentations.  F.\- 
cn-iTiES:  Animation  and  live  action  facilities  in 
the  U.S.  and  abroad;  35mm  Oxberry  equipment. 
Research,  vvxiting,  graphic  arts,  photographic 
arts,  narration. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Stony  Brook  Highlands  (Stony 
Brook  Development  Co.).  Slidefilms;  Oil.  Air, 
ar\d  Gas  Filter  Merchandising;  Purolator  Prod- 
ucts—special versions  for  Gulf  Oil  Co.,  Mobil  Oil 
Co.,  Pnillips  Petroleum  Co.,  Cities  Service  Oil 
Co.;  Lake  End  Sales;  Read  Dnig  Presentation; 
Pigglv'  Wiggly;  Suler  Food  Service  (Personal 
Products  Co.,  a  Division  of  lohnson  &  Johnson); 
What  is  S.C.E.I.?  (Safe  Car  Educational  Insti- 
tute); Crash  USA  (Automotive  Service  Industrv' 
Assn.)  Crash  Cariada  (Automotive  Industries 
.■\ssn.  of  Canada);  New  York  State  Motor  Vehi- 
cle .\ssn.;  Life,  Fire  &  Casualtv-;  Blue  Cross, 
Blue   Shield ) ;    Motor   Vehicle    Information    Sys- 


TRAINING  FILMS  INCORPORATED: 

tem;  IBM  1050  Tape  Series;  29  Operators  Train- 
ing Course;  Bridge  Tapes  (IBM);  Stock  Market 
Report  Tapes  (Brokerage  Houses). 

JOSHUA  TREE  PRODUCTIONS,  INC. 

43  W.  47th  Street,  New  York,  N.Y.  10036 

Phone:  (212)  CO  5-5800 

Date  of  Organization:  1964 

David  W.  Funt,  President 

E.  David  Lukiishok,  Vice-President 

Richard  Weinman,  Production  Mgr. 

Lynn  Feld,  Office  Mgr. 

Bernard  Bookistein,  Studio  Mgr. 
Services:  TV  commercials,  business  &  educa- 
tional films  &  filmstrips;  scripts;  editorial  services. 
Facilities;  Creative  department;  sound  stage; 
16/35mm  production,  editing  &  screening  rooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Antarctica-The  Last  Continent 
(McGraw-Hill);  Hamel  &  Gretel;  Rumpelstilt- 
skin;  Jack  and  the  Beanstalk;  Emperor's  New 
Clothes;  Princess  and  the  Pea  (Childwavs,  Inc.). 
TV  Pilot:  Paradox  (Transworld  Broacicasting). 
TV  Commercials:  for  .\erowax  (.McCann-Erick- 
son);  President's  Council  for  Physical  Fitness 
(Papert,  Koenig,  Lois);  Fact  Toothpaste;  Prolong 
(Grey  -\dvertising);  Ora;  Calamatum  (Kator, 
Foote,  Hilton  &  .-Vtherton),  etc. 


T.  V.  GRAPHICS,  INC. 

369  Lexington  Ave.,  New  York,  N.Y.  10017 

Phone:  (212)  TN  7-3330 

Date  of  Organization;  1949 

Bernard  Rubin,  President 

Lee  Blair,  Exec.  Vice-President  &  Treasurer 

Sid  Greenhaus,  Vice-President  &  Prod.  Mgr. 

Louis  Melamed,  Vice-President  &  Sales  Mgr. 

Harold  Wondsel,  Director,  Indxistrial  Sales 

Bernard  Rubin,  Peter  Tvtla,  Directors 

Walter  Rogge,  Head  Editor 

Larry  Pall,  Director  of  Photography 

Lee  Blair,  Animation  Head 
Services:  Commercial  production  for  advertising 
and  industry,  live  action,  rear  projection,  stop 
motion,  special  effects,  full  animation.  Facili- 
ties; Sound  stage,  75'  x  100;  stop  motion  stage; 
Mitchell  rear-screen  process  projector;  anima- 
tion and  art  department;  optical  printing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials:  for  Thom  McCann  (DDB); 
Texaco  (B&B1;  N.  Y.  Telephone  Co.  (BDD&O); 
Ma.xvvell  House  (B&B);  Ideal  Toy,  Prolong 
(Grey);  Proctor  &  Gamble  (Dancer,  Fitzgerald- 
Sample);  Salada  Tea  (Norman,  Craig  &  Kum- 
mel);  Bumble  Bee  Salmon  (Richard  K.  M.anoff); 
United  .Mr  Lines  (Leo  Burnett);  Duncan  Hines 
(Compton);  Clairol  (Foote,  Cone  &  Belding); 
Dristan  (Wm.  Estv);  Lipton  Tea  (SSC&B); 
Shell  (Ogilvv  &  Niather);  Kara-stan  (AC&R); 
Neet  (Gumbiner-North);  and  Absorbine  {]. 
Walter  Thompson). 

(.\lso  see  Film  Graphics,  this  section) 

UNITED  STATES  PRODUCTIONS,  INC 

(Incorporating    Science    Pictures 

and  Information  Productions) 

5  East  .S7th  Street,  New  York,  N.Y.  10022 

Phone:  (212)  PLaza  1-1710 

Date  of  Organization;  1946 

Francis  C.  Thayer,  President 

Bob  Dierbeck,  Producer 

Tnm  Hollv-man.  Producer-Director 

Paul  Huang,  Producer 

Bert  Shapiro,  Producer-Director 

Clem  Stigdon,  Producer-Director 

Roger  Boblcy,  Production  Monflger 

.\nn  Freydberg,  Production  Coordinator 
Services:    Production   from   conception   through 
printing  and  distribution  for  theatrical,  television, 
educational  and  industrial  motion  pictures,  sound 


NEW  YORK   PRODUCERS 


UNITED  STATES  PRODUCTIONS: 

slidefilms.  FAcn-mEs:  Complete  production  fa- 
cilities; color,  b&vv. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires;  On  Target  (Sperrv'  Gyro- 
scope Co.);  Island  Called  Wallops;  Last  Worry- 
ing Place  (NASA);  Mission:  Oceanography 
(U.  S.  Navv);  The  Name  of  the  Game  is  Money 
(ITT);  The  Astronomer;  The  Meteorologist 
(United  World).  Slidefilm:  Bolivia  (Research 
Institute  for  the  Study  of  Man). 


UNIVERSITY  FILMS,  INC. 
(William   P.   GoHlieb  Co.) 

36  West  60th  St.,  New  York,  N.Y.  10023 

Phone:  (212)  581-5582 

Date  of  Organization:  1949 

William  P.  Gottlieb.  President 

Walter  F.  Schaap,  Vice-President 

Aida  Colt.  General  Manager 

Ed  Dahlin,  Art  Director 
Services:  Creation  and  production  of  sound 
slidefilms  and  filmstrips.  Specialists  in  educational 
and  institutional  work,  sales  promotion,  person- 
nel training,  business-sponsored  filmstrips  for 
school  distribution.  Writing  and  production 
of  illustrated  booklets.  FAcn-rriEs:  Research  and 
scriptwTiting  staff;  art  department,  photo  studio; 
recording  and  projection  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  The  Architect  (F.  W.  Dodge  Co.); 
Zero  Defects  (Factory  Magazine);  Collected 
Works  of  Tecn-Age  Art  (Scholastic  Magazines): 
Code  14  (Union  Carbide  Corp.);  Learning  About 
our    Language    (McGraw-Hill    Text-Films). 

VAN  PRAAG  PRODUCTIONS,  INC. 
1600  Broadway,  New  York,  New  Yoric  10019 

Phone:  (212)  PL  7-2687 
Date  of  Organization:  1952 
Branch  Offices:   Michigan:   2.301    Dime   Bldg. 
Detroit    48226.    Phone;    (313)    WOodward 
2-4896:    J.    Reagan,    Manager.    California: 
1228  N.  Vine  St.,  Hollvwood  90038.  Phone: 
(213)   Hollywood  2-2341;  Charles  Wasser- 
man,   Vice-Pres.   &  Manager.   Florida:    Stu- 
dio CiK— 1954   N.E.    I51st  St..   North   Mi- 
ami 33162.   Phone:    (305)    949-4557;  Hen- 
ry Marcus,  Manager 
William  V:in  Praag,  President 
Gunnard  Faulk,  Vice-President 
Charles  H.  Wasserman,  Vice-President 
Jeff  Gold.  Sales  Director 
Maurice  Kalker.  Comptroller 
.\nita  M.   Palumbo,  Secretary/ Business  Mgr. 
Robert    \.    \'an    Praag,    Production    Manager 
Charles  Carrubba.  Editor 
Henry  Marcus,  General  Manager 
Services:   35 '16mm  color,  b&vv  motion  pictures 
for    commercial,    industrial,    educational,    promo- 
tional,   government,   documentary   and   theatrical 
presentations;  slidefilms  and  distribution.  Facili- 
ties:   Sound    stage,    full    editing    facilities    plus 
vidicon    and    projection    closed    circuit    facilities. 
RECENT      PRODUCTIONS      AND      SPONSORS 
TV    Commercials:    for    Post    Instant    Breakfast 
(General   Foods-Dovlc.    Dme   Bcmb.nch);    I.ces 
Carpets  (Doyle,  Dane  Bembach);  American  Tel. 
&  Tel;   DuPont  Lucite  W.ill  Paint   (N.  \V.  Aver 
&  Son.  Inc.);  ChevTolet  Trucks  (Campbell  Ewald 
Co.);  Lever  Brothers  All  (Sullivan,  Stauffer  Col- 
well    &    Bavles);    Abbots ' Fairmont    Ice    Cream; 
White  Rose  Tea   (Bauer-Tripp-Foley);  Delta  Air 
iLJnes     (Burke    Dowling    .\dams);    Hertz    Cars 
(Hertz   Corp.);    General    Motors   Pontiac    (Mc- 
Manus  John  &  Adams) . 

These  Exclusive  Review  Reports  Are 
o  Copyrighted   Business  Screen   Feature 


17th    PRODUCTION    REVIEW 


14» 


NEW  YORK  PRODUCERS 

VAVIN,  INCORPORATED 
(Video  and  Visual  Information   Films) 
236  East  46th  Street,  New  York,  N.Y.   10017 
Phone:  (212)  682-4624 

Date  of  Incorporation:  19-18 

Branch  Offices:  Paris:  72  Boulevard  Raspail, 
Paris  VI,  France,  Phone:  924-5080.  M.  lean 
Pages,  Production  Manager.  Switzerland: 
31  Grande  Rue,  Geneva,  Switzerland,  Phone: 
26-21-27.  N.  Z.  Moreno,  V.  P.  &  Manager. 

Richard  de  Rochemont,  President,  Ch.  of  Bd. 

Gerald  E.  Weiler,  Exec.  Vice-President 

N.  Z.  Moreno,  Vice-President 

Joseph  Stultz,  Vice-President 

Ruth  Teksmo,  Secretary,  Asst.  Treasurer 
Services:  Documentan,',  industrial  public  rela- 
tions and  travel  films  for  theatrical,  non-theatrical 
and  TV  distribution.  Production  of  closed-circuit 
telecasts.  Facilities:  Production  and  editorial 
for  16  and  35mm  color,  b&w,  in  U.S.  and  over- 
seas. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti-bes:  Neivsfilm  Series  (American 
Iron  &  Steel  Institute);  Newsfilm  Series  (Soconv 
Mobil  Oil  Co.);  TV  Featurettes  Series  (Reader's 
Digest  Assn.);  Annual  Awards  (Overseas  Press 
Club  of  America);  Farmers'  AImanac-1967 
(Simon  &  Schuster);  Pht/IIis  DiJlcr  (Doubleday). 

VIDEOTAPE  CENTER 
(Videotape  Productions  of  New  York  Inc.) 
101  West  67th  Street,  New  York,  N.Y.  10023 
Phone:   (212)  TR  3-5800 

John  B.  Lanigan,  President 

George  K.  Gould,  Exec.  Vice  President 

Nathan  Weiss,  Treasurer 

William  Boyd,  Controller 

Thomas  Tausig,   VP/Dir.,   Programming 

Charles  Holden,  Director  Production 

Donald  Collins,  Chief  Engineer 

Edgar  Grower,  Commercial  Sales  Manager 

Cadwell  Swanson,  Advtg.   and  P/R  Manager 

David  Byrnes,  Manager,  Tape  Operations 

Will  Roth.  Director,  Creative  Services 

Philip  McEneny,  Manager,  Scheduling/ 

Estimating 
Tack  Kell\',  Production  Manager 
Paul  Pekumey,  Tape  Dept.  Supervisor 
Craig    Allen,    Glenn    Botkin,    Rick    Chapman, 
Joseph    DiBuono,    Jerry    Golden,    John    Mc- 
Carthy, Louis  Selener,  Account  Executives 
Adrian  Riso,  Harold  Stone,  Directors 
Rudy  Braunschneider,  Richard  DeMaio,  Glenn 
Giere,    Denis    Harrington,    Frank    Hefferen, 
Producers 

Services:  TV  Commercials  and  shows  color,  b/w. 
FACiLrriEs:  Three  fully-equipped  ground  level 
studios  or  on  location  professional  equipment  and 
personnel  to  direct,  produce,  edit,  duplicate  and 
service  T\'  stations. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Videotaped  Commercmls:  for  Winston  (\Vm. 
Esty);  World  Journal  (Carl  Allv);  Commerce 
Union  Bank  (McDonald  &  Saussev)  AT&T;  First 
Pennsylvania  Bank;  Plymouth  (N.W.  Ayer); 
North  Carolina  National  Bank  (Cargell,  Wilson 
&  Acree);  SheU  Oil  (Ogiivy  &  Mather);  Florida 
Citrus  (Lennen  &  Newell);  Coldwater  All;  S&H 
Green  Stamps;  Northeast  Airlines  (Sullivan, 
Stauffer,  Colwell  &  Bavles);  Aerowax;  Marshall 
Field;  Buick;  Nabisco  (McCann  Erickson);  Honi 
&  Hardart  (Grey  &  Rogers);  Chevrolet;  Baldwin 
Organs  (Campbell-Ewald) ;  Gleam  (Compton); 
Ba\er  Aspirin;  Best  Foods;  Skippy  (Dancer- 
Fitzgerald-Sample);  .'\mazing  (Werman  & 
Schorr);  Lanolin  Plus  (Spade  &  Archer);  Chase 
Manhattan  Bank  (Ted  Bates);  ENO  (Kenyon  & 
Eckhardt);  Johnson  &  Johnson;  Tang  (Young 
&  Rubicam);  Respond;  Arnold  Bread  (Norman 
Craig  &  Kummel);  Gillette;  Polaroid  (Doyle, 
Dane,  Bembach);  KVP  Paper  Co.  (Post.  Keyes, 
Gardner);   Goodyear    (Norman   Malone   .^ssoc.)'. 


VISION  ASSOCIATES,   INC. 
680  Fifth  Avenue,  New  York,  N.Y.  10019 
Phone:   (212)  Circle  5-2611 

Date  of  Organization:  1959 

Lee  R.  Bobker,  President 

Irving  L.  Oshman,  Vice-Presilent 

Helen  Kristt  Radin,  Vice-President 

Sid  Aronson,  Production  Coordinator 
Services:  Producers  of  motion  pictures,  slide- 
films,  theatrical  and  television  programs.  Facili- 
ties: Offices,  screening  and  editing  rooms  and 
all  facilities  for  production  of  film,  tape,  theatrical 
and  audio-visual  media. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Wings  to  Italy  (Pan  Ameri- 
can World  Airvvays);  A  Richer  Harvest;  Self- 
Portrait;  Let's  Talk  Profit  ( 14  language  versions- 
Merck  Sharp  &  Dohnie);  The  Odds  Against  (The 
American  Foundation);  Someone  Like  You  (Girl 
Scouts  of  the  U.S.A.);  Quiet  Victory;  Understand- 
ing Diabetes  (American  Nurses  Assn.-National 
League  for  Nursing);  In  Search  of  Peace  (U.S. 
Dept.  of  State);  Poland:  The  Factory  Against 
the  Farm;  Czechoslovakia:  The  Growth  of  In- 
dustry; Hungary:  An  Agricultural  Past  vs.  an 
Industrial  Future:  Tliailand:  Winds  of  Change; 
India:  The  Struggle  to  Industrialize;  India:  The 
Struggle  for  Food;  M'hat  Will  You  Have?  Up  in 
Smoke;  A  Walk  in  the  Park  (McGraw-Hill). 
Slidefilms:  Thailand,  India,  Poland,  Hungary, 
Czechoslovakia  (Geography  Series-M  c  G  r  a  vv 
Hill).  TV  CoMMERCL'iLS:  for  Bovs  Club  of  Ameri- 
ca; Girl  Scouts  of  the  U.S.A.;  Visiting  Nurse 
Service  of  N.Y.;  Save  the  Children  Federation; 
National  Teacher  Corps. 


VISUALSCOPE  INCORPORATED 

103  Park  Avenue,  New  York,  N.Y.  10017 
Phone:  (212)  MU  3-3513 

Date  of  Incorporation:  1955 
Robert  G.  Taylor,  President 
Manuel  Garcia  Rey,  Executive  Vice-President/ 

Creative  Director 
Marvin    H.    Green,    Jr.,    Senior   Vice-President 
Stanford  Sobel.  Vice-President 
Karl  Fischl,  Vice-President,  Educational  Films 
Jack  Lane,  Aecmmt  Group  Supervisor 
Robert  Stringer,  Director/ Composer 
Thomas  McNally,  Production  Supervisor 
Services:     Audio-visual    presentations    including 
the  Visualscope,   35   and   16mm  filmographs,   35 
and    16mm    live    action,    shdes,    flipcharts,    Vu- 
Graphs   and   spectaculars  staged  for  sales  meet- 
ings, sales  promotions  and  training,  public  rela- 
tions,   corporate   stockholders    meetings,    motiva- 
tional   research   studies    and    technical    presenta- 
tions.  Facilities:   Art  department,  photographic 
studio,    staff    wTiter,    projection    equipment    and 
editing  facilities.   Trained   personnel   for  staging 
and  projection  of  presentations. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Paying  by  Check;  Your  Tmon 
(American  Bankers  Assn.);  Medicare  and  You 
(Social  Security  Adm.);  Safe  Way  to  Profits 
(Raybestos  Co.);  The  Golden  Circle  (Mobil  Oil); 
How  Xerography  Works  (Xerox  Corp.);  Super 
Salesmen  (Seagrams).  Slidefilms:  1967  Sales 
Meeting  (Van  Heusen  Co.);  Golden  Glow  (Lever 
Bros.);  Principles  of  Banking  (.■American  Institute 
of  Banking);  Affiliates  Meeting  (C.B.S.);  They 
are  not  Alone  (Visiting  Nurses  Assn.).  Industrial 
Shows:  Annual  Meeting.  I.R.I.;  Plans  Conference 
(Xero.x  Corp.);  The  Conquest  of  Space  (Sara 
Lee);  Spirit  of  75  (.Acme  Supermarket);  NAB, 
The  Look  of  Tomorrow  (ABC);  Worldvision 
(.ABC  International);  The  Maze  (Woman's  Day). 

E.xtra  copies  of  this  17th  Annual  on  request 
while   supplies   last.    Enclose   $2.00   with  order. 


VPI   PRODUCTIONS,   INC. 
A   Division  of  Electrographic   Corp. 

321  W.  44th  Street,  New  York,  N.Y.  10036 

Phone:  (212)  JU  2-8082 

Subsidiary  Companies:  Video  Editors,  Video 
Opticals  and  Video  Prints,  Inc-,  321  W  44th 
St.,  N.Y.  (212)  JU  2-8082;  Video  Programs, 
Inc.,  145  E.  .52nd  St.,  N.Y'.  (212)  758-1846; 
VPI  and  Video  Prints,  Inc.,  1515  N-  West- 
ern Ave.,  Hollywood,  California  90038.  (213 1 
HO  6-8691;  Video  Editors  of  Illinois  and 
\ideo  Opticals  of  Illinois,  Video  Prints  of 
Illinois,  450  East  Ohio,  Chicago,  III.  60611. 
(312)  787-2.500;  VPI  of  Atlanta,  1140  Peach- 
tree  St„  N.E.,  Atlanta,  (404)  873-2848;  VPI 
of  Florida,  Inc.,  925  N.  Lake  Drive,  HolK- 
wood,  Fla.  (305)  927-3369. 

George  Tompkins,  President 

Sheldon  B.  Satin,  Executive  Vice  Pres.  (Corp) 

A.  J.  Miranda  III,  Exec.  VP  in  Chg.  of  VPI 

N.Y.  Operations 
Peck  Prior,  Exec.  VP  in  Cliarge  of  VPI  Calif. 

Operations 
William  E.  Huston,  Vice  President  &  National     i 
Sales  Manager  | 

Robert  C.  Winkler,  President,  Video  Prints 
Robert   Sinise,   Vice   President,   Video   Editor  > 
of  Illinois 
RECENT      PRODUCTIONS      AND      SPONSORS        I 
TV  Co.M.MERciALS:  for  Allen,  Anderson,  Niefield 
&   Paley;    N.W.    Ayer   &   Son;    Ted    Bates,    Inc.:       1 
Benton    &    Bowles,     Inc.;     Buchen    .Advertising; 
Campbell-Ewald    Co.;    Leo    Burnett    Co.,    Inc.; 
Compton  Advertising,   Inc.;   D'Arcy  Advertising, 
Inc.;    Dovle-Dane-Bembach,   Inc.;   W.   B.   Doner 
&Co. 


ROGER  WADE  PRODUCTIONS,  INC. 

16  West  46th  Street,  New  York,  N.Y.  10036 
Phone:   (212)  Circle  5-3040 

Date  of  Incorporation:  1946 

Roger  Wade.  President 

iMartin  J.   Mclnhre,  Vice-President  in  chg., 

Photographic  Dept. 
Florence  Hewitt,  Secretary,  Production 

Co-ordinator 
Edward  A.  Bendell,  Account  Executive 

Services:  Planning  and  production  of  hve-action 
and  animated  motion  pictures,  sound  slidefilms 
(single  and  double  frame  format),  VuGraphs, 
slides,  multi-media  sy.stems  and  materials.  Slide 
development  in  specific-application  audio-visual 
equipment  and  presentation  materials.  Facil- 
rriEs:  Studio;  art  department;  editing;  darkrooms: 
Oxberry  16-35mm  animation  stand;  special 
slide  and  shde-film  shooting  stands;  special  cam- 
eras and  cop\ing  equipment;  slide-laminating 
equipment,  machine  shop  and  electronics  shop. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictltres:  Titne,  Tempo,  and  Money 
(Univac  Div.  Spern.-  Rand);  Parents  Buy  Much 
More— Children  Make  the  Difference  (Parents' 
Magazine);  The  Story  of  Shell  (SheU  Oil  Co.); 
A  Spy,  A  Thief,  .4  Detective,  4  Clues  and  You 
(Nas.sau  Libran,'  System);  General  Claij-TV  Spot 
(Radio  Free  Eurone).  Slidefilms:  Five  Minutes 
More  (Calvin  Bullock,  Ltd.);  The  Conde  Nast 
Group  (Pampel  &  As.sociates) ;  Residential  Serv- 
ices Program  (General  Tel.  &  Electronics). 

ROBERT  WARNER  PRODUCTIONS 

7  East  7Sth  St.,  New  York,  N.Y'.  10021 
Phone:  (212)  RH  4-7979 

Date  of  Organization:  19.59 
Robert  NV'iirner,  President 

Services:  Li\'e,  film  and  tape  programs  and  com- 
mercials. Facilities:  For  even.-  tvpe  of  photog- 
raphy, special  effects  and  editing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Five  new  films  tor  the  .Amer- 
ican Diabetes  .Association. 


150 


BUSINESS   SCREEN  •   1967 


W  C  D,  INC. 

1600  Broadway,  New  York,  N.Y.   10019 
Phone:  (212)  CI  7-1600 
Date  of  Organization:  1957 
Branch   Office:    California:    1028    N.    LaBrea 
Ave.,  Los  .•Vngeles  90038.  Phone:  (213)  HO 
3-3113. 
Robert  W.  Carlisle,  President 
Tom  Dunph\',  Executive  Vice-President 
Jack  L.  Lemmon,  Vice-President  in  Charge  of 

Sales 
Walter  Kullberg,  Secretary-Treasurer 
Morri.s  D.  Behrend,  General  Manager 
Rex  Cox,  Creative  Director,  Producer 
Michael  M.  Stehne\-,  Producer,  Director 
Joel  M.  Weisman,  Producer.  Director 
Sebvices;  Facilities  and  staff  for  the  production 
of  all  types  of  motion  pictures  including  theatri- 
cal,   industrial,    documentar\',    television,    educa- 
tional, governmental,   and  T\'  commercials.   Fa- 
cn-mES:    New   York:    two    large    air-condiboned 
studios,   hi"  and  3.5nun  tape  recording;   camera, 
lighting   and    photographic   equipment.    Casting, 
editing,    print   service    and    film    storage.    Holly- 
wood:  Fully  equipped  sound  stages  available  in 
HoUsAvood. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Picttbes:  The  High  Cost  of  Letting  Go 
(Union  Pacific  R.R.);  At  the  Market  (N.Y.  Stock 
Exchange);  Touchtone  Telephone  in  Banking 
(American  Tel.  &  Tel.):  In  Search  of  a  Hero 
(National  Distillers  &  Chemical  Corp.);  You've 
Got  it  Made:  They're  Just  Desserts;  A  Pie  With  a 
Pedigree:  Under  the  Coconutreets  (General 
Foods).  TV  CoMMEBCiALs:  for  Sunoco  Gasoline 
(Sun  Oil  Co.-William  Esty);  Kinney  Shoes  (Kin- 
ney Shoe  Corp.-Frank  Sawdon);  Plus  White 
Toothpaste  (Hazel  Bishop,  Inc.,  State  Pharmacal 
Div.-\Vermen  &  Schorr);  Mrs.  Paul's  Frozen  Fish 
Sticks  &  Fish  Filets  (Mrs.  Paul's  Kitchens-.\itkin- 
Kynett);  Crazy  Foam:  Fuzzy-Wuzzy  (Aerosol 
Corp.-Wellesley  .^dv.);  Topper  Toys  (DeLu.\e 
Topper  Corp. -Dancer-Fitzgerald-Sample);  Di- 
C.cl.  St.  Joseph  Aspirin;  St.  Joseph  Aspirin  for 
Children,  Solarcaine,  QT  (Plough,  Inc.-Lake- 
Spiro-Shurman);  Dove  Beauty  Bar  (Lever  Bros.- 
Ogilvy  &  .Mather);  Remington  Electric  Knife 
(Remington  Shaver  Div.  Sperr\-  Rand  Corp.- 
Yonng  &  Rubicam);  and  others. 

Eli  Wheelock  Productions,  Inc. 
45  West  45th  St..  New  York,  N.Y.  10036 
Phone:  (212)  JU  2-0441 
(See  complete  listing  under  Willard  Pictures) 

Wilding   inc. 

405   Park   Avenue,    New   York,   N.Y. 

Phone:  (212)  PLaza  9-0854 

(See  complete  listing  under  Chicago  area) 

WILLARD  PICTURES,  INC. 

45  West  45th  Street,  New  York.  N.Y.  10036 

Phone:  (212)  JUdson  2-0430 

Date  of  Organization:  1932 

Studio:  (Editorial,  cutting,  projection,  record- 
ing, animation)  550  Fifth  Avenue,  New 
York,  N.Y. 

Subsidiarv  Company:  Eli  Wheelock  Produc- 
tions, Inc..  45  West  4.5th  St.,  New  York, 
N.Y.    10036.   Phone:    (212)   JUdson   2-0441 

John  M.  Squiers,  Jr..  President 

David  C.  Hessey,  Vice-President 

S.  H.  Childs.  Treasurer 

Claude  Underwood,  Charge— Production  Dept. 
Sebvices:  Industrial,  medical,  educational,  sales 
and  job  training  motion  pictures  and  slidefilms; 
training  films  for  U.  S.  Armed  Forces  and  Gov- 
ernmental agencies;  theatricals;  television  film 
shows  and  commercials.  FACiLtTiES:  Mitchell  NC 
cameras  and  camera-top  station  wagons,  portable 
generators,  field  sound  recording  instalments; 
pioneer  in  industry  techniques  and  equipment; 
color  production  in  East  and  South  .\merica  for 


WILLARD  PICTURES  INCORPORATED: 

theatrical  producers;  animation  department;  pro- 
jection and  cutting  rooms;  creative  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictubes:  A  Friend  Downtown;  PPA 
Convention;  Adirondack  Skiing;  Instamatic 
Chrislmas;  Plain  Talk  on  Tape;  How  to  Solder 
(Eastm;m  Kodak  Co.);  In  association  with  Dick 
Durrance;  America  on  Skis  (Eastman  Kodak- 
Paramount  Pictures);  Sky  High  on  Skis  (John 
Jav-Swiss  Airlines);  Colleagues  in  World  Com- 
merce (Moore-McCormack  Lines);  Ethicon  Su- 
tures (Ethicon  Div.,  Johnson  &  Johnson);  To 
Catch  a  Skiing  Star  (John  Jay);  Project  HOPE 
(People  to  People  Foundation);  Two— Gas  Sen- 
sor (NAS.\-ThePerkin-ElmerCo.). 

WINIK  FILMS  CORPORATION 

1501   Broadway,  New  York,  New  York  10036 
Phone:  (212)  LW  4-0540 

Date  of  Organization;  1939 
Leslie  Winik,  Chairman  of  Board/  Producer 
Richard  Winik,  President/  Producer-Director 
Barry  Winik,  Vice  PresJ  Producer-Director 
Estelle   Rosen,   Treasurer/ Controller 
SEB\^CEs:   Motion  picture  production:   library  of 
sports  stock  footage,  b&w  and  color.  FACiLrriEs: 
Creative  and  editorial  departments;  facilities  and 
equipment  for  16/ 35mm  production  in  studio  or 
on  location. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictibes;  Basketball  Hilitcs  1966  (Con- 
verse Rubber);  The  Mets  Are  Coming  (Borden 
Farm  Products,  Manufacturers  Trust);  The  New 
York  Jets  1966  (Rheingold  Breweries);  Condn- 
ental  Football  League  1966;  West  Point  Hilites 
1966  (General  Aniline  &  Film  Corp.);  Sports 
Hilites  1966  (Seagrams);  The  N.B.A.  Story  (Na- 
tional Basketball  Assn.);  Princeton  Football  1966 
(Princeton  Alumni  Assn.);  The  Tall  Men  of  Balti- 
more (Baltimore  Bullets);  Chop-Chop,  Ski  Boom, 
Deep  Sea  Hunt,  The  Winning  S(rain,  Racing  to 
the  Top,  Duck  Fever,  Ladders  Up,  Race  with 
the  Wind  (Distributed  through  Paramount); 
Filmed  Sequences  for  Olympus  '7000  (Stage  67. 
TV-ABC);  Filmed  Sequences  for  Evening  Prim- 
rose (Stage  67  (TV-ABC);  Fihned  Sequences  for 
Sonni/  Money  &  Merger  (,\BC). 

WOLPER  PRODUCTIONS,  INC. 
(Industrial   Film  Division) 
485  Lexington  Ave.,  New  York,  N.Y.  10017 
Phone:  (212)  682-9100 

Date  of  Organization:  1959 
Mel  London.  Vice  President 
Norton  Gretzler,  Account  Executive 
Sebvices:  Business  motion  pictures  and  TV  docu- 
mentaries.  Facilities:   Complete  production  fa- 
cilities in  New  Y'ork  and  Los  .Angeles. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pktiues:   Destination:  Safety   (General 
Motors);  The  Men  From  the  Boys  (U.S.  Army/ 
Ketchum,  MacLeod  &  Grove);  MPs  for  Metro- 
media, Foster  &  Kleiser,  Station  WIP,  Philadel- 
phia. 


Sound  Advice  for  the  Film  Buyer 

W  .\  careful  study  of  the  prospecti\e  pro- 
ducer's listing  text  is  a  prerequisite  to  film 
buWng.  Sec  the  pictures  listed  by  the  com- 
pany; note  the  nature  of  client  references. 
.\nd  if  the  prospective  producer  isn't  listed 
in  these  pages  visit  his  facilities;  meet  per- 
manent staff  personnel  and  view  current 
pictures  identified  as  his  own  productions. 


NEW  YORK  PRODUCERS 


YOUTH   CONCEPTS,  LTD. 
21  West  46th  St.,  New  York,  N.Y.  10036 
Phone:  (212)  581-0480 
Date  of  Incorporation:  1966 

Robert  ].  McCartv.  President 
Merle  L.  Steir,  Vice-President,  Secretary 
Walter  Peters,  Vice-President-Treasurer 
Sebvices:  Motion  pictures,  slides,  environmental, 
70mm,  and  kinetic  light  production,  specializing 
in  the  youth  market.  FACiLrriES:  Casting,  writing, 
editing,  sound  library-,  recording. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictibes;  Pfaff-Beaunitt  Sew-Off 
(Pfaff);  Nostalgia;  Protest;  Music.  Heroes  & 
Artifacts  (General  Foods- Young  &  Rubicam). 
Slidefilm:  Affluence  (General  Foods- Young  & 
Rubicam). 

(New  company,  organized  in  1966) 


^ 


SEYMOUR  ZWEIBEl  PRODUCTIONS,  INC. 
11  East  44th  Street,  New  York,  N.Y.  10017 
Phone:  (212)  MUrray  Hill  2-4450 

Date  of  Organization:  1948 

Susan  Wa\Tie,  President 
Sebvices:  35,  16  and  8mm  motion  pictures, 
sound  slidefilms,  filmstrips,  slides,  recordings  and 
supplementary  aids.  FAca-mES;  Sound  stage; 
including  Cyc;  art  staff,  still  photographic  studio; 
editorial  and  recording  services. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  Don't  Say  Another  Word:  Benny 
Fitz  on  Benefits  (W.  T.  Grant  Co.);  That's  the 
Ticket  (Kimball  Systems,  Inc.);  Talk-Back  Sales 
Series  (J.  C.  Penney  Co.). 

(Also  see  Gotham  Film  Producbons,  N.  Y.  C.) 


NEW  YORK  STATE 

Upper   New   York   State 
Metropolitan    Buffalo   Area 

ACADEMY-McLARTY  PRODUCTIONS,   INC. 
20-28  Mesmer  Street,  Buffalo,  N.Y.   14220 
Phone:     (716)    826-2800;    Telex:    091-245. 

Date  of  Organization :  1934 

Date  of  Incorporation:  1959 

Franz  E.  Hartmann,  President  &  Executive 
Producer 

William  T.  Clifford,  Production  Manager 

Bud  .Norton.  Art  Director 

Frederic  S.  Bemev,  Director-Editor 

Adolph  I.  Adolfi,  jr.,  Chiii  Cameraman 

Ted  Pelka,  Electrician 

John  .■\.  Tirak.  Jr.  Editor 

Bishop  Duncan,  SounW  Engineer 

James  J.  White,  Jr.  Slide  &  Filmstrip  Dept. 

IIenr\  J.  Kunttu,  Animation  .Artist 

Ruth'Zemla,  Animation  Artist 

Martha  Carlon,  Office  Manager 

Barry  Johnson,  Sales  Rcjnescntative 
Sebvices:  A  comprehensive  film  service  from 
pre-planning  to  projection.  Specializing  in  16/ 
35mm  motion  pictures  for  sales  and  technical 
tr.iining,  public  filmstrip  department,  mxss  slide 
duplicating.  TV  and  theater  commercials.  Fa- 
cilities: 55'  X  30'  main  stage,  25'  x  25'  insert 
stage,  interlock  theater,  in-house  art  department 
complete  with  t>pography  and  photostat  capa- 
bilitv.  four  editing  rooms,  carpenter  shop.  35mm 
Arriflex.  Maurer,  IWiH  cameras;  Hou.ston  crane. 
Mole-Richardson  studio  lighting.  Quartz  location 
lighting.  Transistorized  mixing  console  with  full 
equalization  on  each  channel,  automatic  ducker 


17th    PRODUCTION    REVIEW 


151 


NEW  YORK  STATE: 

ACADEMY-MCLARTY  PRODUCTIONS: 

circuits,  and  noiseless  faders.  Magnas>nc  master 
recorder  3  Magnasync  sels>Ti  interlocked  dub- 
bers,  Nagra  location  recorder,  Vi!'  tape  recorders, 
Oxberry  animation  stand,  with  numerical  tape 
control;  still  department  and  darkroom,  four 
music  labr-ories,  t\vo  location  trucks  and  in-house 
printing  plant. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictvbes:  The  Sonar  Approach  &  Attack; 
The  Periscope  Approach  &  Attack;  Introduction 
to  Mark  113  Mod  2  Fire  Control  System; 
Emergency  Runway  Arresting  Cear-Component 
Functions;  Emergency  Runway  Arresiing  Gear- 
Operational  Procedure;  Uydrographic  Surveying 
Operations  Geodesy  &  Planning;  Secondary  Survey 
and  Hydrographic  Developments  (U.  S.  Na\'>); 
Mirawal  arid  You  (Mirawal  Co.);  Sand  Sampling 
&  Screening  Techniques;  A  Centennial  of  Sand  & 
Service  (Whitehead  Bros.  Co.);  10  Million  Times 
a  Year;  9  Mile  Point-The  Half-way  Mark  (Ni- 
agara Mohawk  Power  Corp.);  Automated  Core 
Assembly,  Versions  I  Si  II  (Harrison  Radiator 
Div.,  General  Motors);  Slo-Syn  Numerical  Tape 
Control  (Superior  Electric  Co.);  Power  Dock 
(Hartman  Mfg.  Co.);  March  of  Materials  Tech- 
nology, Vol.  5  ( American  Society'  for  Metals ) ; 
Music  Means  Money  (Wurlitzer  Co.):  Induction 
Weathermaking  System  (Carrier  Air  Condition- 
ing Co.):  Putting  Custom  into  Customer  (Nash 
Engineering  Co. ) ;  Casteel-Engineered  Flexibility; 
Casteel-Railroad  Applications;  Casteel  Production 
Applications;  Casteel-Frecision  Applications;  Cas- 
teel-Heavy-Duty  Applications  (Steel  Founders 
Societ\-  of  .America).  SLroEFiLMs:  Heat  Pumps; 
Applied  Electricity-Air  Cw\ditioning  (Carrier  Air 
Conditioning  Co.);  A  hlew  Sound  at  Mohawk 
(Mohawk  Airlines);  United  Fund-1966  (United 
Fund  of  Buffalo  &  Erie  County) ;  Dioped  Salad 
Assembly  (Kansas  State  University);  Cornea; 
Rare  Pediatric  Cases   (Keystone  View  Co.). 


HOLLAND-WEGMAN   PRODUCTIONS,  INC. 
207    Delaware   Avenue,    Buffalo,    N.Y.    14202 
Phone:  (716)  853-7411 

Date  of  Organization :  1952 
Date  of  Incorporation:  1962 

Edward  |.  W'egman,  President 

Sheldon  C.  Holland,  Executive  Vice-President 

James  I.  Allan,  Production  Manager 

Paul  G.  Ent,  Director  of  Photography 

|ohn  V.  Gates,  Director  of  Photography 

Zeb  M.  Pike,  Senior  Writer  -  Director 

Lewis  \\'.  Branche,  Writer 

John  E.  Bjarnov,  Art  Director 

William  F.  Nailos,  Studio  Manager 

James  G.  Liiman,  Chief  Sound  Engineer 

Earl  S.  Howell,  Laboratory  Manager 

F.  Pete  Casey,  Account  Executive 

Ted  Podd,  Closed-Circuit  TV 

SEB\acEs:  Producers  of  motion  pictures  and  sound 
slidefilms  from  original  research  and  concept  to 
distribution.  Peimanent  staff  of  25  to  plan,  write 
and  produce  sales  promotion,  public  relations, 
industrial,  educational,  fund-raising,  medical  and 
scientific  films.  Producers  of  commercials  and 
syndicated  programs  for  television,  including 
storyboards.  scripts,  animation  and  jingles.  Plan- 
ning and  production  of  national  sales  meetings 
and  programs.  Producer's  ser\-ices.  Closed-circuit 
T\^  Videocorders.  FAcrLrriEs:  Completely-inte- 
grated film  production  center.  SCXxTO'.xS^'  sound 
stage;  two  smaller  studios  for  sound  recording  and 
insert  shooting;  16mm  blimped  Mitchell,  Arnflex, 
Auricon  and  ^laurer  cameras;  Fearless  Panoram 
dollies  equipped  with  Worral  heads;  multi-chan- 
nel, magnetic  film  recording  and  mixing;  2  inter- 
lock screening  rooms;  two  recording  and  mixing 
rooms,  40-seat  mixing  theater  equipped  with  12- 


HOLLAND-WEGMAN  PRODUCTIONS: 
channel  Fairchild  mixing  console  with  equaliza- 
tion on  each  channel,  four-channel  stereo-output 
with  reverberation;  optical  film  recorder;  three 
Ampex  recorders  M-R  mike  boom,  Telefunken 
and  Neuman  microphones;  complete  art  and  ani- 
mation facilities,  including  16mm  and  35mm 
Acme  animation  stand;  seven  music  libraries; 
laboratory  for  processing  negative  and  reversal, 
printing  and  edgenumbering. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Development  of  Leadership 
Skills,  Seven  Lecture  fihns  and  12  Case  Histories 
(American  Management  Assn.)-  Seamless  Mo- 
dern -  five  films  (U.S.  Steel  Corp.);  Win  and 
Telephone  (Westinghouse  Electric  Corp.);  Car- 
bon Graphite  (Stackpole  Carbon  Co.);  Optimum 
Ratio  Drive  (Cen.  Electric  Co.);  Grinding  Dem- 
onstration (Carborundum  Corp.);  An  Instrument 
of  Service  (Cornell  Aeronautical  Lab.,  Inc.); 
Display  the  Product  and  The  Trouble  Shooters 
(Ohio  Bell  Tel.  Co.);  Par-Star-Honolulu  and  Of- 
fice Safety  (.Xerox  Corp.);  Financial  Meeting  and 
Pushbutton  Farming  (Warner  Brake  &  Electric 
Co.);  Boron  10  (Nuclear  Material  &  Equip  Co.); 
Sights  &  Sounds  of  Remodeling  (National  Gvp- 
sum  Co.);  Small  World  (French,  Spanish  &  Ger- 
man versions)  (St.  LawTence  Seaway  Corp.); 
Cardiac  Surgery  (State  Univ.  of  N.Y.,  Buffalo); 
Southern  Tier  Cutover  (New  York  Telephone 
Co.);  The  Sky's  The  Limit  (Builders  E.xchange 
of  Rochester);  Service  .  .  .  The  Name  of  the 
Game  (National  Business  Forms);  Frame  Fash- 
ions (Bausch  &  Lomb);  Dr.  Teller  Lecture  series 
(State  Univ.  of  New  York);  Well^ille  (Aero  jet 
Co.);  Sltoefilms:  Bon  Aid  (Norwich  Pharma- 
ceutical); Sentry  Safety  (Hammermill);  Traflo 
(Qrouse-Hinds);  The  Xew  Generation  (Car- 
borundum); CAfC  (National  Gvpsum);  Win 
(WesHnghouse  Electric):  Ju.it  Plain  Horse  Sen.^e 
(New  York  State  Gas  &  Electric);  Sealtest  Foods. 
TV  CoMxrERCi.\Ls:  for  Ford  Motor  Co.;  Curtis- 
Bums,  Inc.;  Marine  .Midland  Trust  Co.;  Citv  of 
Rochester;  Pennsyhania  Chiropractic  Society; 
Agway:  Rochester  Gas  &  Electric:  Internationa! 
Breweries:  and  United  Fund  of  Buffalo. 


Victor  Kayfetz  Productions,   Inc. 
1200  WestfaU  Rd.,  Rochester,  N.Y. 
Phones:  (716)  CH  4-5164;  OR  3-3000,  Ext.  534. 
(For  complete  listing  see  New  York  City) 

TOBIN  INTERNATIONAL  PRODUCTIONS,  INC. 

S61     Old    Kensico     Road,     Thomwood,     N.Y. 

10594 
Phone:  (914)  RO  9-2493 

Date  of  Incorporation:  1960 

John  H.  Tobin,  President-Producer 
Jacques  Lemoine.  Vice-President,  Sales 
John  B.  Sandstone.  Vice-President,  Production 
Frances  K.  Tobin,  Secretary/ Treasurer 
Sally  Radice.  Comptroller 
Russell  Jones,  Production  Manager 
Donald  Jacques,  Supervising  Editor 
John  Culley,  Equipment  Manager 
SEPv-rcFS:    Industrial    films.    T\'    documentaries, 
script    &_  production.    FAcrLiTiEs;    16mm    Eclair 
NPR,    3.5mm    Arriflex,    Nagra    recorder,    air-ride 
camera  car,  16/35mm  editing. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictx-res:  Landing  on  Red  Beach  One 
(U.  S.  Marine  Corps):  Return  of  the  66  (Win- 
chester-Western); .\RB  Systems  (Neptune 
Meter);  Amphibious  Operations  (U.S.  Navy); 
The  Trip  ( Scotese-Kanetti,  Rome). 

Listing   Data   is   Fully  Copyrighted 

-^  Duplication  of  this  List  for  any  purpose  is  ex- 
pressly forbidden  without  the  written  consent 
of  the  pubhshers  of  Business  Screen  Magazines, 
Inc.  This  list  is  keyed  so  that  mailing  use  will  be 
immediateK-  detected.  Its  content  is  an  exclusive 
feature  of  this  publication,  gleaned  from  montlis 
of  editorial  research  b\'  Editors  of  this  Review. 


WILLIAM  FELD   PRODUCTIONS 
276  Oriental   Place,  Lradhurst,   N.J.   07071 
Phone:  (201)  933-2440 ' 

Date  of  Organization:  1962 

William  Feld.  President 

Samuel  Feld,  Business  Manager 

Judy  Kessler,  Gerd  Frost,  Art  Direction 
Ser\tces:  Meeting  presentations,  animated  titles 
&  slides,  filmstrips,  slidefilms,  slide  presentations, 
animation,  overhead  slide  presentations,  visual 
aids.  F.\ciLrnES:  .\rt  studio,  cameras,  animation 
stand,  etc. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Slidefilms:  Tanapol  (English  &  Spanish-Tana- 
tex  Corp.);  Plant  Cable  (Bell  System);  Lend  an 
Ear  fWLAEV  Filmsttp:  The  Enteritis  Came 
(Merck),  .•\x;.\i.\tion,  Titles:  A  Lady  Called: 
Trans  Continental  Pipeline  (Filmwide).  Visual 
Aids:  The  Magic  Set  (Zenith  Toy  Co..) 


NEW  JERSEY 

JOHN   BECK  ASSOCIATES,  INC. 
SO"  W.  Atlantic  Ave.,  Laurel  Springs, 

-New  Jersey  08044 
Phone:   (609)  784-2500 

Date  of  Organization:  19.58 
Date  of  Incorporation:  1961 

John  C.  Beck,  President 

Charles  Redner,  Production  Manager 
Services;    16mm  live,  animated  motion  pictures 
for  industry;  8mm  silent,  sound  films;  slidefilms, 
slide  presentations;  polarized  animations;  record- 
ings. FACiLmEs:    16mm  cameras,  editing  equip- 
ment:  still   photography   equipment   and   studio;      " 
photo-t\-pe-setting;     production    of    diazochrome 
slides;    art    stud'o:    slide    animation    a    polarized 
hght;  3.5mm  slidefilm  stand;  overhead  slide  pro- 
grams; tape  recording  studio;  released  music  li-      I 
brar>';   Technicolor   cartridge-loading  station. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Beloit  Bi  Winder;  Blotc  Mold 
System;  Newsprint  Winder  (Beloit  Eastern 
Corp.).  Filmstrips:  CATV  (Viking  Industries); 
The  Prefab  Hou.se  (Lansdale  Forest  Products). 
.AvTMATiON  &  Slides:  Operation  of  Telephone 
(N.  J.  Bell  Tel.  Co.);  Steam  Turbine  (Westing- 
house  1;  Landing  Gear  Hydraulic  System  (Piper 
.Aircraft) . 

HENRY  CHARLES  MOTION  PICTURE  STUDIOS 

Plainfield   Avenue.  Edison,  N.J.  j 

Phone:   (201)  545-5104 

Date  of  Organization:  19.50: 
Date  of  Incorporation:  1961 

Henr>'  Charles,  President 

John  H.  Dunnachie,  Vice-President 

Henn.-  Fleischer,  Secretary-Treasurer 

J.  Sims  Murrav,  Account  Executive 

Mrs.  Henry  Fleischer,  Office  Mgr. 
SERvacEs:  Color  and  b/w,  35,  16,  8mm,  motion 
pictures:  filmstrips,  slides,  sales  presentations, 
promotion  and  marketing  aids,  still  photographv 
in  color  and  b/w,  aerial  stills  and  motion  pictures, 
artvvork.  training  aids;  animation  and  closed  cir- 
cuit TV.  Original  research  and  script  to  relea.se 
prints  and  distribution.  Motion  pictures  with  for- 
eign laneuage  scripts  .and  narratives.  Music  and 
effects  hbrary.  FAcrLrriES:  Air-conditioned  stu- 
dios, cutting  rooms,  darkrooms,  office.  30  seat 
theater  and  projection  booth.  Mobile  units  for 
location  production:  stage  and  location  lightinc 
equipment.  35.  16.  8mm  cameras,  projectors  and 
editing  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Bovine  Surgery  (Johnson  4- 
Johnson):  M  d  T  Chemicals  (M  &  T  Chemical 
Co.):  1966  New  Good  Ndghhor  .Award  Winners 
(New  lersev  Business  Magazine)-  Piscataway 
1966  (Piscataway  300th  Committee):  See  Nei'c 
Jersey  Where  the  .Action  Is  (State  of  New  Jersey). 


152 


BUSINESS   SCREEN  •   1967 


FIORE   FILMS 

128  Mallory   Avenue,   Jersey   City   N.J.  07304 

Phone:  (201)  HEnderson  2-4474 

Date  of  Organization:  1951 

.\Ibert  A.  Fiore,  Production 

John  A.  Critelli,  Photography  &  Sound 

Rose  Hertel,  Distribution 

Michael  A.  Fiore,  Executive  Director 
Sebvices:  35/ 16mm  educational  and  documen- 
tary, public  service  films,  b&w  or  color,  for  in- 
dustry, TV,  public  relations,  religious  and  civic 
organizations.  Sound  slidefilms;  animation;  TV 
commercials.  F.^cilities:  35/ 16mm  filming  and 
editing  equipment,  45'  x  90'  soimd  stage. 
lECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Plant  Expansiort  Budget-Care 
(Miller  Construction  Co.);  Playing  Better  Hock- 
ey (Lane  &  Young,  Inc.);  Laminated  Textiles 
(Riegel  Textile  Corp.);  Music  Made  Easy  (Pe- 
terson Associates,  Inc.);  Under  The  Hood  (Stand- 
ard Motor  Products,  Inc.). 

HUGH  &  SUZANNE  JOHNSTON,  INC. 
16  Valley  Road,  Princeton,  New  Jersey  08540 
Phone:   (609)  924-7505 

Date  of  Organization:  1965 

Hugh  Johnston,  President 

Suzanne  Johnston,  Writer/  Director 

John  McCarth\-,  Jr.,  Secretary 

John  Procaccino,  Comptroller 
Services:  Design  and  production  of  educational 
and  sponsored  motion  picture  films;  specialized 
film  promotion  and  distribution  ser\'ices  (Prince- 
ton Seminars)  FACiLrriES:  .\11  necessary  equip- 
ment and  facilities  for  production  and  distribu- 
tion of  motion  pictures. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Patterns  of  Influence  (.Ameri- 
can Institute  of  Aeronautics)  How  To  Turn  Many 
Hands  into  One  (Fitney-Bowes);  Free  Time  and 
Flying  Fun;  The  Outsiders  (Princeton-Trenton 
Institute ) . 

Victor  Kayfeti  Products,  Inc. 
Box  1042,  New  Brunswick,  New  Jersey 

08903 
Phone:   (201)  763-6000   (Henry  M.  Sager) 

(See  Complete  li.sting  under  New  York  City) 

LEWIS  STUDIOS,   INC. 
15  South  Grove  St.,  East  Orange,  N.J.  07018 
Phone:    (201)   677-1800 

Date  of  Organization:  1947 

D.  E.  Hults,  President  and  Producer 
R.   F.  Van  Derveer,  Vice-Presidertt,  Director- 
Producer 
A.  G.  Burian,  Business  Manager 
F.  A.  Stubbe,  Jr.,  Production  Manager, 
Art  &  Animation  Director 
Services:  Motion  pictures,  slidefilms.  Facilities: 
Creative   department;    studio;    16mm    production 
equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictibfjj:  Frankly  Speaking  (Standard 
Packaging);  Hydrazine  in  Orbit;  Secondary  Pro- 
pulsion Systems  (Walter  Kidde  &  Co.).  Slide- 
films:  A  Matter  of  Profit  (Consumers  Marketing 
Research  Services);  Step-on-it  (Congoleum 
Nairn) 

SAMUEL  L.  SCHULMAN  PRODUCTIONS,  INC. 
P.O.  Box  1794,  Trenton,  New  Jersey  0S607 
Phone:   (609)  396-6913 

Date  of  Organization:  1929 
Date  of  Incorporation:  1955 

S.  L.  Schulman,  President 
Mrs.  C.  V.  Marshall,  VUe-PresidenI 
Eileen  B.  Schulman,  Secretary-Treasurer 
I    Services:    Complete    16/ 35mm    motion    picture 


SCHULMAN  PRODUCTIONS: 

productions.  Faciuties;  Complete  production 
facilities;  sound  recording;  art;  music;  sound  ef- 
fects; color-correct  prints. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MoTio.N  PicTiBES;  \uw  and  Forever  (Ocean 
Grove  Camp  Meeting  Assn.);  P(anning  and 
Scheduling  of  Maintenance  Work  (Marshall 
Maintenance);  Ocean  County  Police  Academy 
(Ocean  Co.  Bd.  of  Chosen  Freeholders);  Untitled 
science  fiction  feature;  animal  life  film  (Schul- 
man's  Films). 


DISTRICT  OF  COLUMBIA 

Metropolitan   Washington   Area 

ASTRA   FILMS,   INC. 
10524  Detrick  Ave.,   Kensington,   Md.   20795 
Phone:   (301)   942-3033 

Date  of  Organization:  1962 
Date  of  Incorporation:  1964 

Leonard  Grossman,  President 
Carol  Haworth  Udel,  Vice-President 
Sharon    Lynn    Grossman,    Secretary/ Treasurer 
George  H.   Rosenberg,  Production  Manager 
Earl  P.  Withers,  Editorial  Department 
Services:    .Motion    pictures    (documentary,    edu- 
cational,   medical,    TV,    and    information    films). 
Facilities:     Location    sound    cameras    and    re- 
corders,    lighting    equipment,     16mm     magnetic 
transfer    facilities,    16/35mm    editing    equipment 
and  cutting  rooms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.N  Pictures:  lU  Wind  on  a  Sunny  Day 
(U.  S.  Senate  Public  Works  Committee);  Trip 
of  the  President;  The  Sea  River  (U.  S.  Dept. 
Interior);  They  Call  Him  Ted  (Sen.  Frank  E. 
Moss);  T/ii.9  v>  Gale  McGee  (Sen.  Gale  McGee); 
A  itan  With  Xorth  Dakota  on  His  Mind  (Sen. 
Quentin  Burdick);  Your  Man  in  Washington 
(Sen.  William  Proxmire);  And  Then  One  Day 
You're  Old  (Hebrew  Home  for  the  .Aged);  A/eif 
York-New  Jersey  Air  Pollution  Abatement  (U.  S. 
Dept.  HEW);  Palito  Ortega  in  Nashville;  African 
Report  (U.  S.  Information  .Agency);  The  Islamic 
Center  (Blue  Nile  Productions);  TV  promos 
for  Emilio  Espania  (U.  S.  Information  .Agency). 


Audio  Productions,  Inc. 
1724  Connecticut  Ave.,  N.W.,  Washington, 

D.C. 20009 
Phone:  (202)  232-3637 
Harry  .A.  Carragher,  in  charge 
(See  complete  listing  under  New  York  City) 

CREATIVE  ARTS  STUDIO,  INC. 
814  H  St.,  N.W.,  Washington,  D.C.  20001 
Phone:  (202)  737-0302 

Date  of  Incorporation:  1942 

Milton  R.  Tinsle\ .  President 
Phillip  G.  .Arnest,  Vice-President 
William  Watson.  Treasurer 
Edward  C.  Santclmann,  Director,  Animation 
W.  H.  De  La  Vcrgne,  Producer/Writer 
Bill  Stunn,  Executive  Producer 
Louis  Bara,  Director,  Quality  Control 
Bela  Orban,  Director,  Animation  Camera 
Services:    Animation,   live  action,   and  still  pho- 
tography;   commercial,    training,    education    and 
informational   motion   pictures,   TV   commercials, 
filmstrips,  .'ilidcs  and  hot  press  lilies;  design,  art, 
and  production  sLiffs.  Facilities:   16/ 3.5mm  live 
action  production  units.  Oxberry  animation  stand, 
filmstrip  ;uid  title  stands,  editorial  facilities,  film 
distribution  prn^r-iiiis.  rcsr.trch  antl  u'liting  staff. 
RECENT      PRODUCTIONS      AND      SPONSORS 
.Motion    Pictures:    Health    Comes    First    (Pan 


MID-ATLANTIC  STATES 


CREATIVE  ARTS  STUDIO  INC: 
American  Health  Organization);  Banc  Aerody- 
namics; The  Planned  Maintenance  System  (Dept. 
of  the  Navy);  It's  Your  Business  (Henry  J.  Kauf- 
man &  Associates);  Sclf-Servicr  Postal  Units; 
Series  of  seven  films  on  mechanization  (Post 
Office  Dept.).  Slidefilms:  Touch-Tone  Seruice 
(Chesapeake  &  Potomac  Telephone  Co.);  Dis- 
ability-Your  Rights  and  Benefits  (Social  Security 
Adm.);  Drive  the  Mailster  Professionally  (Post 
Office  Dept.);  Fuel  for  the  Future  (Washington 
Gas  Light  Co.);  Lake  Powell-Jewel  of  tlie  Colo- 
rado (Interior  Dept.);  Project  Earning  Power 
(President's  Committee  on  Employment  of  the 
Handicapped);  Series  of  12  filmstrips  (Interna- 
tional Association  of  Chiefs  of  Police).  TV  Com- 
mercials: The  Muppets;  Frank  Blair  (FHA- 
HUD);  The  Evening  Star  Newspaper  (Kal 
Ehrlich  &  Merrick  Adv.  Inc.);  NRECA's  Role 
(National  Rural  Electric  Cooperative  Assn.); 
Election  Report   (Fahlgren  &  Associates) . 


EDUCATIONAL  FILM   PRODUCTIONS 
10832  Margate  Rd.,  Silver  Spring,  Md.  20901 
Phone:   (301)  593-3380 

Date  of  Organization:   1964 

Imre  L.  Toth,  Producer 

Services:  Educational,  documentary,  scientific, 
public  service  productions  from  script  to  screen; 
16mm  to  70mm.  Slidefilms.  filmstrips,  TV  com- 
mercials and  cinematography.  FACtLlTiES:  cam- 
eras, editing  and  lighting  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Rhythm  Series,  Captioned 
Films  for  the  Deaf.  U.S.  Office  of  Education; 
Jamaica;  Mao's  Red  China:  Textures  in  Painting; 
programmed  teaching  films.  National  Education 
Assn.  Filmstrips:  series  of  24,  Mi/  Weekly 
Reader    (U.S.    Office   of   Education    ,HEW). 


STUART   FINLEY,   INCORPORATED 
3428  Mansfield  Road,  Falls  Church,  Va.  22041 
Phone:   (703)  481-7700 

Date  of  Organization:  1955 
Date  of  Incorporation:  1966 
Stuart  Finley,  President  and  Producer 
NIargaret  Finley,  Secretary 
Theodore  Jones.  Director  and  Editor- 
Photographer 
Ralph  Burgin,  Writer 

Services:  Motion  picture  production;  television 
film  and  spot  production;  film-public  relations 
services;  film  distribution.  pACiLmES:  None 
Ii.sted. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictvhks:  Water  Resourcefulness  (N.Y'. 
State  Dept.  of  Con.ser\  ation ) ;  A  Horshoc  Nail 
(Susquehanna  Advisory  Comm.);  The  Third 
Pollution  (Distribution);  Language  —  The  So- 
cial Arliiter  (series  of  7  educational  films):  The 
Wic  Ritcr  (Kimbcrb -Clark  Corp.). 

GUGGENHEIM  PRODUCTIONS,  INC. 
815   17th  St.,  N.W.,  Washington,  D.C. 
Phone:    (202)   RE  7-1600 

Branch:   14   N.  Ncwstead  .Ave.  St.   Louis,  Mo. 
63108.  Phone:  (314)  JE  5-9188 

Dale  of  Incorporation:  19.56 

Charles  Guggenheim.  President 
Richard  Hcffmn,  Virc-Prr.«</rnf 
L.  T.  Iglehart,  Executive  Producer 
Herbert  F.  Decker,  Production  Manager 
Services:   Production  of  theatrical  and  non-lhc- 


17lh    PRODUCTION    REVIEW 


153 


WASHINGTON    AREA: 

GUGGENHEIM  PRODUCTIONS: 
atrical    motion    pictures.    Facilities:     16/ 35mm 
editing,  projection,  sound  recording,  camera  and 
lighting  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictx-res:  Monument  to  the  Dream 
(American  Iron  &  Steel  Inst.);  Journey  to  Rock- 
wood  (The  Adler  Co.);  Hands  of  a  Stranger; 
The  Other  War;  A  Distant  Province;  The  Longer 
Journey  (USIA);  Shapp  (Shapp  for  Governor 
Committee);  Man  Against  the  Actor  (Califomians 
for  Drown ) . 

Anthony  Lane  Film  Studios,  Inc. 
2828    Connecticut    Ave.,    N.W.,    Washington, 

D.C. 
Phone:  (301)  332-7617 
Lawrence   Griswold,  in  charge 
(See   complete   listing   under   Minneapolis.) 

LOGOS  LTD. 

3620   S.   27th   Street,   Arlington,  Va.   22206 

Phone:   (703)  671-1300 

Date  of  Organization;  1961 

Marvin  E.  Singleton,  jr..  President 

Charles  F.  Riley,  Vice-President,  Gen.  Mgr. 

John  E.  Blades,  Jr.,  Vice-President,  Engineering 
Services:  Color  and  b&w  mobile  videotape  units. 
Complete  color  and  b&w  TV  studios.  Tape  to  film 
transfer  service,  color  and  b&w,  16/ 35mm.  Fa- 
cilities: Four  separate  mobile  units  with  equip- 
ment for  color,  b/vv. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Videotape  Productions:  AFL  Championship 
Football  Game  (NBC);  Dinner  at  Howard  K. 
S/nith's,  Year-End  Report,  Washington,  D.C. 
(ABC);  Mummer's  Day  Parade,  Philadelphia 
(CBS);  President  Johnson's  Operations  (Bethes- 
da  Naval  Hospital— CBS);  Lucis  Wedding  at  the 
White  House  (CBS);  Masters  Golf  Tournament, 
Augusta,  Ga.  (CBS);  Madison  Square  Garden 
Fights;  Aqueduct  Races,  New  York  (RKO  Gen- 
eral); Dedication  of  Oceanography  Ship  at  Navy 
Yard,  Washington  (Environmental  Science  Serv- 
ice); Election  Returns,  Philadelphia  (WFIL-TV); 
Eastern  Football,  Syracuse  University  Stadium, 
(SvTacuse,  N.Y.);  Keeping  an  Eye  on  Ginny, 
Chincoteague  Island;  The  Dream  That  Wouldn't 
Down;  A  is  For  Aeronautics-Langleii  Field;  The 
Woman's  Touch,  Goddard  Space  Flight  Center; 
Tiros,  Cape  Kennedy;  Voyage  to  the  Moon,  Peo- 
ple of  Pad  .37,  SA  -  5  Launch  (NASA);  Ash- 
land, Kentucky;  OAS  Symphony  Special,  Howard 
University;  Sunreme  Court;  Catoctin  Mountain 
Job  Corps,  OAS  7oth  Anniversary  (USIA). 


BYRON  AAORGAN  ASSOCIATES,  INC. 

1025-33rd   Street,  N.W.,  Washington,   D.C. 
20007 

Phone:  (202)  333-51.55 

Date  of  Organization:  1961;  Inc.  1965 

Associated  with:  Gotham  Rhodes  Ltd.,  at  Co- 
lumbia Pictures  Corp.,  Hollywood,  Calif.; 
Biofilms,  Easton,  Md. 

Byron  Morgan,  Writer-Director-Producer 
Tony  Lazzarino,  Writer-Director-Producer 
Vincent  Dougherty,  Sales  Manager 
Patricia  Morgan,  Writer 
Eugene  Rubacky,  B.S.,  Ph.D.,  Life  Sciences 

Consultant 
Lois  Karasik,  NASSP,  NEA,  Educational 

Consultant 
Walter  Hering,   NAS.\,  Pub.   Affairs,   Space 

Photography  Constdtant 
John  Rosenberr\'.  \.\SA,  Space  Sciences,  Space 

Sciences  Consultant 
John  Norton,  .■\llegheny  Airlines, 

Aviation  Cons-ultant 
Services;   Motion  picture  writing,  direction  and 
production  for  government,  education,  industry. 


BYRON  MORGAN  ASSOCIATES: 

public  relations,  tv  and  entertainment  industry. 
Consultation,  slidefilm,  Uve  presentations  and 
stage  shows  for  education,  public  relations  and 
entertainment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Highlights  of  1966  (Sun  Dial 
Films,  Inc.;  N.'\SA);  The  Present  is  Prologue 
series  (National  Education  Assn.);  Georgetown 
University  1965-66  (Georgetown  University); 
Ethiopian  Embassy;  Tunisian  Embassy  (USlA); 
Final  Guns  (in  production  with  Gotham  Rhodes, 
Ltd.  at  Columbia  Pictures  Corp.). 

MRC   Films 
(A  Div.  of  McLaughlin  Research  Corp.) 

1110-13th   St.   N.W.,   Washington,   D.C. 
Phone:   (202)  ST  3-0986 

(See  complete  listing  under  New  York  City) 

NORWOOD  STUDIOS,  INC. 

926  New  Jersey  Avenue,   N.W.,  Washington, 

D.C.  20001 
Phone:  (202)  DI  7-2992 

Date  of  Organization;  1951 

Philip  Martin,  President 

Thomas  H.   Burrowes,  Vice  President,   Treas. 
Frank  Nastick,  Vice  President,  Secretary 
Werner  Schumann,  Vice  Pres.,  Production 
Lewis  Baer,  Vice  President,  Producer  Govern- 
ment Projects 
Ralph  CoUett,  Vice  President,  Director  of 

Norwood  Films 
David  M.  Gebs,  Production  Manager 
Pinckney  Ridgell,  Director  of  Photography 
Penelope  A.  Martin,  Casting  Director 
Harold   E.   Loclavood,   Director  of  Animation 
Mike  Ritter,  Head  Editorial  Dept. 
Serntces:   Complete  production,  including  script 
writing,  storyboard,  sound  recording,  animation, 
editorial,  original  music,  set  design  and  construc- 
tion,    photograph    promotion,     advertising,     dis- 
tribution.  Films  for  science,   government,   indus- 
try, labor,  educational,  medicine,  and  religion,  for 
theatrical,  non-theatrical,  and  TV  use.  Also  slide- 
films.      Facilities:      Sound      stage;      16/35mm 
Mitchell,  Arriflex  and  Cine  Special  cameras,  16/ 
35nun    projection,    16/ 35mm    Moviolas,    Ampex 
and    Magnasync    recorders.    Oxberry    animation 
equipment,  lighting,  grip,  generator  and  transpor- 
tation  equipment.   Screening,   theater  projection, 
and   editing   rooms;    sound   and   music   libraries. 
Film   storage  capacity  of  24,000,000   feet. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Sysiem  Program  Management 
—A.  Concept,  B.  Definition,  C.  Acquisition;  R  & 
D  Viet  Nafn;  C-130  Aircraft-A.  Introduction,  B. 
Familiarization  Exterior,  C.  Familiarization  Top 
&  Interior  (U.  S.  Air  Force);  Pathfinders  from 
the  Stars  (U.  S.  Coast  Guard  &  Geodetic  Sur- 
ve\');  Howard  University  and  the  Changing  So- 
ciety (Howard  University);  R&D  1967  (U.  S. 
Army);  Stroke  (Veterans  Adm.);  Hazards  of  the 
Flight  Deck;  Search  for  Excellence  (U.  S.  Navy); 
Guided  ML^sile  Launching  System  MK7  (Defense 
Supply  Agency);  It's  Called  S.A.S.— Stable  and 
Sure;  Take  It  Easy  (Federal  Aviation  Agency); 
The  Sky's  the  Limit;  Public  Relations  in  Law  En- 
forcement; Examination  of  Stolen  Cars;  Search- 
ing the  Crime  Scene  (Federal  Buerau  of  Investi- 
gation ) . 

PARAGON   PRODUCTIONS 
2930     M     Street,     N.W.,    Washington,     D.C. 

20007 
Phone:   (202)  333-3252 

Date  of  Organization:  1956 

Wm.   B.   H.   Legg,  Jr.,   President-Exec.   Prod. 
Frances  R.  Millington,  Production  Dir. 
W.  L.   Stuy\'esant,  Director  of  Photography 
Sharon  Farr,  Art  &  Animation  Director 
Barbara  R.  Blair,  Writer-Script  Editor 


PARAGON  PRODUCTIONS: 

Services:  Educational,  industrial,  informational, 
technical  and  commercial  16mm  motion  picture 
production,  television  commercials;  Foto-Mo- 
TiON,  animation,  live  action.  Facilities:  Facili- 
ties for  1 6mm  motion  picture  and  television  com- 
mercial productions. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictures:  A  Step  Ahead;  A  Challenging 
Career  (American  Podiatry  Assn.);  A  Changing 
Role  (.\merican  Nursing  Home  Assn.);  Easiest 
Transnms-ion  in  the  West;  Annual  Report;  Opcon 
(University  Computing  Co.);  Epilepsy— An  In- 
visible Disease  (The  Epilepsy  FoundaHon);  New 
Drying  Methods  (Com  Industries  Research  Foun- 
dation); So  You're  Going  to  Paint  Your  Boat 
(SavCote  Mfg.).  T\'  Commercl-vls:  for  Mor- 
gan's Wonder  Boy;  Rock\ille  Ford;  Carolina 
Barbecue;  Rinaldi's  Take  Home  (Bailey  &  Mock-  ' 
bee  Adv.);  Com  Drying  Series  (Com  Refiners 
Assn.  &  U.  S.  Dept.  Agriculture);  Scan  Stores; 
Rocket  Room;  The  Epilepsy  Foundation;  Salva-  J 
tion  Army;  Parkway  Dodge;  American  Podiatry  I 
Assn. 


Sun   Dial  Films,   Inc. 
Carl   Ragsdale  Associates,   Inc. 
3133  Copperthwaite  Lane,  Washington,  D.C. 

20007 
Phone:     (202)     333-6767     (Hardy    Glenn    in 
charge ) 

(See  complete  listing  under  New  York  City) 

SCREEN   PRESENTATIONS,   INC. 

10524   Detrick   Ave.,   Kensington,   Md.   20795 

Phone:  (301)  946-1770 

Date  of  Organization :  1964 

C.  David  Gerber,  President 

Claude  Bache,  Vice-President 

Herbert  Awe,  Vice-President 

Jeanne  M.  Gerber,  Secretary-Treasurer 

John  Carter,  Writer-Director 
Services:  Motion  pictures,  slide  films,  TV  spots, 
live  and  animated.  Script  writing  services.  Facili- 
ties: Creative  department  for  writing  and  direc- 
tion; editorial  rooms  for  16/35mm;  screening 
theater  for  interlock  projection;  16/35mm  cam- 
era and  production  equipment,  field  recording 
equipment  for  location  sound  work;  animation 
facility  with  Oxberry  stand. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Gitmo  (Directorate  for  Armed 
Forces  I  &  E  DOD);  Cachalot  Deep-Diving  Sys- 
tem ( Westinghouse  Elec.  Corp.);  Seabees  in  Viet- 
nam (U.S.  Navy);  Da.sh  Helicopter  ASW  Sys- 
tem (8  scripts-GyrodjTie  Corp.);  Sherman  Fair- 
child  Technology  Center  ( Fairchild-Hiller  Corp.). 


MARYLAND 

HALLMARK   FILMS   &   RECORDINGS,   INC. 

1511    E.   North   Ave.,   Baltimore,   Md.    21213 
Phone:  (301)  N'E  7-3516 

Date  of  Incorporation:  1960 
Maxwell  Brecher,  President 
Beatrice  Canter,  Vice-President 
Emest  Barger  Jr.,  Art  &  Animation 
Daniel  Wijangco,  Jr.,  Editor 
Louis  Mills,  Sound  Dept. 

Services:  Motion  pictures,  sound  slidefilms, 
filmographs,  kinescopes,  air  checks,  medical 
teaching  films,  TV  commercials.  FACiLmES: 
Techniscope  camera,  sound  stage,  35/16mni 
.\uricon.  Bell  &  Howell.  .Arriflex  cameras,  edi- 
torial rooms.  Moviolas,  16/35mm  projection,  ani- 
mation stand,  16mm  Westrex  sync  &  Vi"  Ranger 
recorders.  Puppet  stage,  location  truck. 


154 


BUSINESS   SCREEN  •   1967 


MARYLAND: 


HALLMARK  FILMS  AND   RECORDINGS: 
RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures:  GrassTex  and  LaijKold  Tennis 
Courts  (Chevron  Asphalt  Co.)  The  Somebody 
Wfio  (United  Appeal);  Clinical  Periteneoscopy 
( Wamer-Chilcoat  Pharmacol  Co.);  Finding  a 
Way  to  Employment  Success  (Dept.  of  Voca- 
tional Education);  The  Life  and  Times  of  Parkin- 
son (Dr.  Charles  Van  Buskirk).  Slidefilm:  Yoiir 
Employment  Application  (Dept.  of  Emplojinent 
Security- ) . 

MILNER-FENWICK,  INC. 
3800  Liberty  Heights,  Baltimore,  Md.   21215 
Phone:   (301)  664-4221 

Date  of  Incorporation:  1956 

Er\in  M.  Milner,  President 

Glenn  Burris,  VP  in  charge  of  Production 

William  Walsch,   Jr.,  Production  Supervisor 

Ted  Kliman.  Writer-Director 
Services:  Scripts,  storvboards,  live  photography, 
animation,  industrial  e.xhibits,  sales  presentations, 
editing,  opticals.  F.^ciLrriEs:  Sound  stage,  mobile 
studio  van  with  16  '35mm  equipment.  .\11  ser\-ices 
and  equipment  for  production  rentals. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictthes;  Port  Preparedness  (Maritime 
Adm.);  On-lhe-Joh  Training  (U.  S.  Dept.  of 
Labor);  Your  First  80  Days  (U.  S.  Marine 
Corps);  Sutyply  Overhaul  (U.  S.  \a\->);  In  Con- 
gress Assembled    (Dept.    of   Defense V 

MONUMENTAL  FILMS  &  RECORDINGS,  INC. 

2160    Rockrose    Ave.,    Baltimore,    Mar>'land 
Phone:    (301)   542-8313 

Date  of  Organization:  1950 

John  D.  A"Heni.  President  &  Producer 

Vernon  Spedden,  Vice-President 

C.  Wilbur  Taylor,  Secretary 

Kenneth  Resnick,  Editorial  Chief 

Kathrine  A.  Boyce,  Animation  Dir. 

Dottie  Ayers,  Artist  &  Animator 

Harding  Roberts,  Camera  Technician 

Norman  Vogel,  Camera  Technician 

Harr\'  T.  Brashear,  Sound  Engineer 

Judith  Clodfelter,  Editor 

Patricia  A.  Deitrich,  Office  Manager 

Daniel  Lyons,  Editor 
Sekvices:  Scripting,  motion  picture  services,  edi- 
torial services,  sound  recording,  narration  and 
voice,  music  sound  effects,  slidefilms,  slides,  T\' 
commercials,  industrial,  commercial  and  educa- 
tional films,  sound  recordings.  Facilities:  Sound 
Studios;  motion  picture  shooting  stage;  animation 
Stand,  BNC  Mitchell,  Arriflex,  B  &  H,  Auricon 
cameras;  Cine  specials,  doUies;  blimps;  stage  and 
location  lighting,  art  department;  recording  stu- 
dio with  interlock  projection;  Ampex  stereo  con- 
sole and  allied  recording  equipment,  90'  x  70' 
sound  shooting  stage;  two  sni.illcr  sound  stages. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.MoTio.N  PicTiHES:  Air  Base  Master  Planning 
(  U.  S.  Air  Force);  President  Lyndon  B.  Johnson- 
White  House  (U.  S.  Treasury  Dept.);  Courtesy 
in  the  Service  (Comm.  of  Internal  Revenue  Serv- 
ice, Sheldon  Cohen);  .VOL  Ring  Story  (U.  S. 
Naval  Ordnance  Laborator\' ) ;  Medicare  (U.  S. 
"Iicial  Security  Administration);  The  Day  the 
■  ::l  Stopped  (U.  S.  Post  Office  Dept.);  Fast's 

nplings     (Koppers     Co.);     Mark    of    Quality 
Schluderberg-Kurdle  Co.). 


The  Book  You  Ne«d  All  Year  Long 

•  Kxtra  copies  of  this  l>ig  ITtli  .\niuial  Production 
lirview  issue  me  av-ailable  on  order  (while  suppl\ 
l.i^ts)  at  S2.00  each,  sent  postpaid  if  payment  ac- 
companies order.  Producticm  Review  and  other 
annual  i.ssues  arc  included  in  subscription  at  S3.00 
per  \ear;  $5.00  for  two  years.  Direct  order  to 
i  Chicago    office    at    7064    Sheridan    Road    Bldg. 


VIRGINIA 

FRED   L.   FRECHETTE 
MOTION  PICTURE  PRODUCTIONS 
4615  West  Broad  St.,  Richmond,  Va.  23230 
Phone:  (703)  355-5332 
Date  of  Organization;  1963 
Fred    L.    Frechette,    Oumer/ Writer-Director- 
Producer 
Services:  Creation  and  production  of  motion  pic- 
tures. Facilities;  Not  stated. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Renaissance  of  a  Railroad 
( Pennsvlvania  R.R.);  Pacemakers  in  Packaging- 
Men  Who  Talk  to  Metal  (Rev-nolds  Metal  Co.); 
Behold  Virginia:  Focal  Point  (Governor's  Office, 
Commonwealth  of  Virginia);  Gripstop;  The  For- 
gotten Killer  (Gripstop  Corp.);  The  Magic  Pin 
(United  Fund  of  Philadelphia  Area);  Artmobilc 
(Virginia  Museum  of  Fine  Arts);  The  Day  the 
F's-h  Stopped  Biting  (Lycoming  United  Fund. 
Williamsport,  Penna. ) ;  The  Membership  Card 
(United  Givers  Fund  of  Richmond,  Henrico  & 
Chesterfield).  T\'  Commercials:  for  Luray  Cat- 
ems  (Robt.  Kline  Agency);  Christian  Children's 
Fund  (Cabell  Eanes);  Virginia  Museum  of  Fine 
Arts. 


HAYCOX  PHOTORAMIC,  INC. 
1531  Early  Street,  Norfolk,  Va.  23502 
Phone:  (703)  855-1911 
Date  of  Organization:  1956 

George  Banks  Haycox,  President 

Robert  Fischbeck,  Vice-President 

Tames  E.  Ma\s.  Director  of  Scripts 

Ernie  B.   Hamblin.   Dir.,   Motion  Picture  Die. 

Robert  W.  Davis.  Production  Manager 

Shirley  Parks,  Editorial  Dent. 

Charles  C.  Venable,  First  Cameraman 

lames  C.  Cando,  Sound  Engineer 

Joseph  Mclntire.  Motion  Picture  Processing 
Services:  Complete  motion  picture  production 
ser\'ices;  storyboards  and  script  writing,  set  de- 
sign, art  and  animation,  16mm  and  35mm  pro- 
duction, casting,  music  selection  and  sound  re- 
cording, editorial  ser\'ice  and  special  effects. 
Slidefilm  design  and  production.  Motion  pictures 
for  sales,  training,  public  information,  TV,  medi- 
cal research  and  instruction.  Facilities:  Equip- 
ped sound  stage,  16mm  and  35mm  cameras,  loca- 
tion hghting  and  sound  recording  equipment, 
mobile  capabilities.  16mm  and  35mm  animation 
stand  and  creative  art  facilities.  Editing,  sound 
recording,  music  selection,  screening  and  confer- 
ence rooms.  Specialized  equipment  for  medical 
and  scientific  nhotographv.  16mm  b&w  reversal 
processing.  Full  color  and  b&w  still  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Fishing  Virginia'x  Saltaatcr 
Kingdom  (Virginia  Department  of  Conservation 
and  Economic  Development);  Party  Fair  (Tup- 
penv.ire  International);  Strtictural  Dynamics  Re- 
search: Titan  III  Launch  Vehicles  and  Payloads: 
Landing  Loads  Track  (National  Aeronautics  and 
Space  .Administration);  Parosteal  Osteogenic  Sar- 
coma of  Bone-Treated  By  Hip  Disarticulation 
(Thiemeyer.  Duncan.  Holland  and  Spears); 
Colonial  Stores  A?  Seen  Through  the  Ei/c.«  of 
the  Customer  (Mid-.\tlantic  Reg-on  Coloni.il 
Stores,  Inc.);  The  Safety  Ambassadors  (Wilkins 
Chevrolet);  Faces  of  Progress  (Chamber  of  Com- 
merce, Norfolk,  Virginia);  Neptune  Highlights. 
1966  (Norfolk  Professional  Sports.  Inc.);  Slioe- 
films:  Hardslvp  House  (Council  for  Home  Own- 
ership); T\'  SroTs:  for  .Aineric-an  Bakeries  Co- 
operative; City  of  Norfolk— Norfolk  Tour  (At- 
lantic National  .Adv.);  Oil  Heal  (Major  and  Bie 
\<lvertising). 

These  Exclusive  Review  Reports  Are 
a  Copyrighted   Business  Screen  Feoture 


MID-ATLANTIC  STATES 


PENNSYLVANIA 

Metropolitan  Philadelphia  Area 
ANIMATION  ARTS  ASSOCIATES,  INC. 
1528  Walnut  Street,  Philadelphia,  Pa.    19102 
Phone:  (215)  PE  5-0664 
Date  of  Organization:  1963 
Harry  E.  Ziegler,  Jr.,  President 
Alice  May  Ziegler,  Secretary/ Treasurer 
Leonard  E.  Cooper,  Vice  President 
D;ir\vood  F.  Taylor,  Animation  Director 
.Adelaide  ].  Clymcr,  Security  Officer 
Services:  Technical  and  cartoon  animation:  mo- 
tion   pictures,    stripfilms,    slidefilms,    stor\boards, 
special  effects,  titles.  Facilities:  Creative  anima- 
tion art  department  with  complete  Acme  and  Ox- 
berry  plotting  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picturks;  Minuleman  III  Mark  12  Re- 
entry System;  Minuteman  111  Mark  12  Re-entry 
System  Program  Overview  (General  Electric,  Re- 
entry Systems  Dept.);  The  Wyeth  Story:  To"'' 
Benefits  as  a  Wyeth  Salesman  (Wveth  Labora- 
tories); Ionic  Conduction  in  Bi-Molectdar  Lipid 
Membranes  (Eastern  Penn.  Psychiatric  Institute); 
DuMont  Promotional  Film  (Emerson  Radio 
Corp.);  Color  Tuning  Eye  (Philco  Corp.);  En- 
zymes  in  the  Food  Industry  (Rohm  &  Haas). 
Slidefilms:  General  Description  of  Electronic 
Switching  System  (Bell  Tel.  Co.  of  Penn.); 
Densitrol  Application  (Precision  Thermometer  & 
Instrument  Co.).  TV  Commebchls:  Customer 
Service  (Philadelphia  Gas  Works-Lewis  &  Gil- 
man):  Antennas  (Jerrold  Electronics— Irving 
Gould  Agency);  Lucite  Paint  (DuPont-N.  W. 
Ayer  &  Son ) . 

CALVIN-DE  FRENES  CORPORATION 

1909-19    Buttonwood    St.,    Philadelphia,    Pa. 

19130 

Phone:   (215)  563-1686 

Telex:  CALDEFCORP  PHA  83-4316 

Date  of  Org;inization;  1916 

Date  of  Reincorporation:  1963 

Stephen  A.  Ciechon,  President 

Russell  K.  Spear.  Director  of  Marketing 

Ronald  Davis,  Office  Manager 

John  Heidenreich,  Service  Director 

Edward   B.    Maguire,   Equipment   Sales  & 
Rental  Agent 

Henr\-  D.  McKee,  Art  &  Animation  Director 

Robert  R.  Collom,  Soimd  Director 

John  Goraj,  Plant  Manager/ Set  Designer 

Jack  Polito,  Special  Effects 

Jack  Mehlbaum,  Cameraman 

George  Dolan,  Canirramoii 

Paul  Scaramucci,  Film  Editor 
Services:  Motion  picture  and  slidefilm  produc- 
tion from  script  to  finished  film.  Motivation,  T\' 
and  training  films  for  business.  ;i.s.sociations  and 
go\emmcnt  agencies.  16/ 35mm  ser\-ices  and  lab- 
orator\-  facilities  for  producers,  universities  and 
industrial  photographic  departments.  Facilities: 
Three-stor>-  building  designed  exclusively  for 
motion  picture  production  and  ser\ices.  60  x  60 
x  20  sound  stage.  .Art  and  anim.ition  dept..  Ox- 
berry  animation  stand;  special  effects  dept.;  com- 
plete location  equipment  for  sound  or  silent 
16/ 35mm  color  and  b&\v  production;  sound  stu- 
dios with  five  35mm  magnetic  or  optical  RCA 
sound  ch.annels,  four  16mm  magnetic  channels, 
16mm  magnetic  or  optical  RCA  sound  channels, 
4  16nun  optical  equipment.  ■■'<"  magnetic  orig- 
inal recording  and  transfer  channels;  five  editorial 
rooms;  music  libraries;  film  storage  vault;  car- 
penter &  machine  shop. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Someone  Voii  Cuii  Trust— 
Someone  You  Can  Be  (Smith,  Khne  tt  French 
Laboratories);  Six  protluctions  Sursing  Aides 
Training  Series  (EEGE  .Associates);  four  pro- 
ductions. Advertising  and  Sales  Promotion  Course 


17lh    PRODICTION    RF.VIF.W 


155 


PENNSYLVANIA  CITIES: 

CALVIN-DEFRENES  CORPORATION: 

(Small  Business  Administration);  Six  produotions, 
Dnncp  Ctirrinihnn:  200  Years  in  Medical  Educa- 
tion: Sign.i  of  Success  (Uni\'orsitv  of  Pennsyl- 
vania: Saturn  IV  B  Space  Station  (General  Elec- 
tric Co.):  S^.InFFII.^^s:  20  for  XIniversity  of  Penn- 
sylvania tlirouph  Office  of  Education.  TV  Com- 
MERCi.\T,s:  for  Town  House  pies  (Aitken-Kynett) 
IVB  Banlc.  Garden  State  Raceway  (BofinRer  Kap- 
lan); WIP  Radio,  Metro  Media  Station;  Hanover 
Products  (Rinenld-Kalisli). 

CORNELL  VISUAL  AIDS  COMPANY 
fiSlO  Marlv-et  St..  Upper  Darby,  Fa.  19082 
Phone:  (2I.';).IA8-,5494 
Date  of  Organization:  195S 
L.  W.  Cornell,  Creative  Director 
T.  W.  Parker.  Art  Director 
R.  A.  Parker,  Sfill  Phofograpbi/ 
R.  L.  Olmstead,  Cinematosraphti 

E.  E.  Bach.  Sales 

F.  M.  Mat\'s,  Sound  Recording 

Services:  Audio-visual  presentations:  slides,  film- 
strips,  sound  slidefilms,  associated  promotional 
literature,  sales  and  service.  FAriLrrres:  Script 
writing,  art.  sound  recording  studio;  still  photog- 
raphy and  moHon  picture  facilities. 
RECENT      PRODUCTIONS      AND_  SPONSORS 

Slidefilms:  Sales  Training  Series  (Lee  Tire  & 
Rubber  Co.);  Ultrasonic  Welding  (Sonobond 
Div.-Aeroproipcts  Inc.);  The  Changing  Farm 
Market  (Farm  Toumal  Magazine);  Industrial 
Fasteners  fBcthlehem  Steel  Corp.);  CATV  Mi- 
crowave  (Jerrold  Electronics  Corp.). 

HENRY  GREGG,  INC. 
413  Upland  Road,  Havertown,  Pa.   19083 
Phone:   (215)  446-8143 

Date  of  Organization:  19R2 

Date  of  Incorporation:  1967 

Henn,'  Gregg,  President 
SER\qCEs;  Audiovisual  consultant  service.  Scripts; 
production  of  slide  presentations,  sound  slide- 
films,  motion  pictures:  sales  meetings,  sales  train- 
ing and  emnlovee  training  programs,  sales  presen- 
tations: sales  promotion  and  public  relations  pro- 
grams. F.^rTLrrrEs:  Art,  photographic,  filmstrip, 
motion  picture  and  recording  facilities  available. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slhiefilms:  The  Magic  of  Masland  Carpets  (C. 
H.  Masland  &  Sons):  Talh  Ahout  FaM  ("Pop" 
Rivets/USM  Com):  Technical  Data  Center  (Cop- 
per Development  Assn.);  Meeting  Presentations 
^Ridee  Home  Sales  Convention-Ridge  Pike  Lum- 
ber Co.);  Thh  Business  of  Conventions  (Conti- 
nental Can  Co.). 

RALPH  lOPATIN  PRODUCTIONS.  INC. 

1728  Cherrv  St.,  Philadelnhia,  Pa.  19103 

Phone:   (215)  LOcust  8-6644 

Date  of  Organization:  19.58 

Ralph  Lonatin,  President 

George  M.  Adams.  Vice-President 

Michael  Levanins,  Jr..  Vice-President 

Robert  A.  Wolber,  Vice-President,  Gen.  Mgr. 

SEBVirFS:  Live  photography,  recording,  anima- 
tion, titling,  editing,  film  distribution,  filmagranh. 
FAcrLriTEs;  Air-conditioned  studio,  offices,  edit- 
ing room,  animation  dept.;  screening  rooms  with 
16mm  interlock;  dressing  rooms,  workshop,  cam- 
era loading  room.  16  &  3.5mm  synchronous  cam- 
eras; Magna-Tech  svnc  sound  equipment;  edit- 
ing, lighting,  dollv.  Moviola  equipment.  Tele- 
PrompTer  &  Oxbcrr>'  animation  camera  with 
aerial  image. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Captioned  Films  for  the  Deaf; 
NEA  Language;  New  Science  Reading  Adventure 
(Dept.  HEW);  Stockholders  Report  1966  (Phila- 
delphia Electric  Co.);  Liturgical  Conference;  And 


RALPH  LOPATIN  PRODUCTIONS: 

the  World  Looks  at  Us  (National  Council  of 
Catholic  Men);  This  One's  for  Jesus  (American 
Sunday  School  Union);  Thank  You  for  Dialing; 
The  Grass  is  Greener;  Mr.  Pennypacker  and  the 
Talk-.ng  Machine  (Bell  Tel.  Co.  of  Penna.); 
Philadelphia's  Food  City  of  Tomorrow  (English 
&  French  Food  Distribution  Center);  Wliat  Hap- 
pens Next?  (Smith  Kline  &  French);  Early  Diag- 
nosis and  Management  of  Breast  Cancer  (Ameri- 
can Cancer  Society);  This  Precious  Food  (Ab- 
botts Dairies);  Delaware  County  Story  (Dela- 
ware C,  Penna.  Commissioners);  Rotomission 
(Airborne  Tndiistries) ;  Garroicay  Talks  Ahout 
Taxes  (Internal  Revenue  Service);  Mr.  Money 
(Monsanto);  Cathodic  Protection,  C  Mk  1  Mod 
O  Sonar  System,  Loading  Mines  Aboard  Air- 
craft; Sailor  With  a  Future  (U.S.  Navy);  Town 
With  Ttvo  Faces  (Penna.  Dept.  Internal  Affairs). 
TV  Commercials:  for  TV  Guide;  Bell  Tel.  Co. 
of  Penna.;  Acme  Supermarkets;  Fidelity  Phila- 
delphia Tmst;  P.S.F.S. -Philadelphia  Savings  Fund 
Society;  Interstate  Milk;  Franklin  Institute;  Big 
Brothers;  Penna.  Traffic  Safety;  Penna  Highway 
Safet>';  Reading  Railroad  Penna.  Liquor  Control 
Board;  Tri.angle  Circulation  Co. 


MUTSCHMANN   FILMS 
Box  398,  Paoli,  Pa.  19301 
Studios:  520  Lincoln  Highway,  Frazer,  Penna. 
19355.  Phones:   (215)   647-2260;   647-2261. 
Date  of  Organization:  1964 
W.  F.  Mutschmann,  Executive  Producer 
S.  G.  Williams,  Production  Manager 
Mrs.  H.  C.  Rubenstone,  Office  Manager 
Services:  8  &  I6mm  motion  pictures,  slide  films, 
color  and   black  and   white   photography,   script 
to    screen    in-house    capability,    art    and    design 
for  animation.  FACiLrriES:  Eclair,  Arri,  and  Cine 
cameras.  Sound  stage,  editing,  art  studio  and  lo- 
cation lighting  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Red  Feather  (Lancaster  Coun- 
ty United  Fund);  Conventional  Watch  As.^embly; 
Electric  Watch  Assembly  (Hamilton  Watch  Co.); 
Beyond  Agricola  (Foote  Mineral  Co.);  Big  Switch 
(Dresser  Industries). 

NFL  FILMS,   INC. 

250  N.   13th  St.,  Philadelphia,  Pa.   19107 
Phone:  (215)  LO  3-6413 

Date  of  Organization:  1965 

Branch:   One  Rockefeller  Plaza,  Suite  791, 
New  York.   N'.Y.   10020  Phone:    (212)   765- 
2050 

Ed  Sabol,  President 

Daniel  Endy,  Asst.  to  President 

Harry  Weltman,  Vice-President  charge  of 
Marketing 

John  J.  Hentz,  Vice-President  charge  of 
Production 

David  Marx,  Director  of  Photography 

John  Mullen,  Comptroller 

Arthur  Spieller,  Production  Manager 

Conley  Benfield,  Production  Supervisor 

Steve  Sabol,  Producer-Director 

Chris  Shoch,  Producer-Director 

Robert  Ryan,  Producer-Director 

Stanley  Leshner,  Film  Library  Director 

Inez  Aimee,  TV  Sales 
Services:  Official  motion  picture  production  unit 
for  member  teams  in  the  National  Football 
League.  FACiLmEs;  All  necessary  equipment  and 
facilities  for  production  of  all  phases  of  NFL 
football. 

RECENT      PRODUCTIONS      AND      SPONSORS 
Motion    Pictlties:    iVFL    Game    of    the    Week 
(SvTidicated  on   106  TV  St;rtions-Screen  Gems) 
Countdown  to  Kickoff   (all  filmed  segments  fo 
CBS);  Team  Highhghts  (National  Brewing  Co. 
Falstaff    Brewing    Co.,    Hamms    Brewing    Co.) 
Action/ NFL  —  25  Week  TV  Series   (American 
Express   Co.);   Key   Plays  of   Pro   Football    (86 
b.anks  in  U.S.  and  abroad). 


Metropolitan   Pittsburgh  Area 

THE  ANIMATORS 

1104  Keenan  Building,  Pittsburgh,  Pa.   15222 

Phone:   (412)  391-2550 

Date  of  Organization:  1959 

Robert  A.  Wolcott.  Onnrr/Prod.  Manager 

Carol  M.  Heuber,  Office  Manager 

William  J.  Wolcott.  Sales  Manager 

Leland  Ilartman,  Chief  Animator 
Services:  Designed  and/or  animated  motion  pic- 
tures for  television  and  industry,  16/3.5mm,  color 
&  B&W;  Sound  slidefilm  production.  FACiLmES: 
writing,  storyboard,  scoring,  art  and  editorial; 
Oxberry  lR/35mm  animation  stand;  screening 
room,  art  and  animation  studio,  editorial  facili- 
ties. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictitbes:  G.E.S.U.N.D.H.E.I.T.  (.Ameri- 
can Iron  &  Steel  Institute);  Alcoa  Full-Service 
Team  (Fuller  &  Smith  &  Ross) ;  The  Latent  Image 
(animated  sequences— Lando  Agency  film);  Tiri' 
plate  for  the  M'dtvest  (Mode  Art  Pictures,  ani- 
mated titles).  Slidefilm:  Westinghouse  Auto- 
matic Synchronizers  (Ketchum,  Macleod  & 
Grove) . 


Dynamic  Films,  Inc. 
130   Seventh   St.,   Pittsburgh,  Pa.   15222 
Phone:  (412)  471-2780 
William  Matthews,  Manager 
(See  complete  listing  under  New  York  City) 


The  Jam   Handy  Organization,  Inc. 
Pittsburgh,  Pennsylvania 
Phone:  (412)  ZE  0143 

(See  complete  listing  under  Detroit  area) 

WILLIAM  W.  MATTHEWS  &  CO.,  INC. 
130    Seventh    Street,    Pittsburgh,    Pa.    15222 
Phone;  (412)  471-2780 

Date  of  Organization:  1960 

Date  of  Incorporation:  1966 

William   W.    Matthews,   President/ Producer 

Katharine  W.  Matthews,  Vice-President 

William  J.  Devlin,  Vice-President  of 
Sales/  Producer 

Anita  W.  Rice,  Secretary,  Treasurer 

Lou's  Sisk,  General  Maruiger 

B.  F.  Tones  TV.  Production  Coordinator 

Bemadette  Onaitis,  Resident  Artist 

Don  Lew,  Lecturer,  Advisor  (Alfilms,  Inc.) 
Services:  Industrial  motion  pictures,  shows,  film- 
strips,  slide  shows,  TV-PR  films,  wTiting.  photog- 
raphy,   editing    and    film    recording.    Also    sales 
meetings  and  presentations.  FACiLrnEs:   Studios,  I 
portable  lighting  and  camera  equipment  for  8/16-  ' 
/35mm  motion  picture  production.   Still  photog- 
raphy. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion    Pictures:    REZ-5    (PPG    Industries); 
Two-Wail    Turn-a-Round    (Dravo    Corp.);    The 
Short  Way  Home    (Montefiore  Hospital);  Rug- 
ged  Wrought   Iron    (A.    M.    Byers   Co.);    SLroB  J 
Presentation:   Cn.f/i/cs.s  Economy   (Mellon  Na- 1 
tiona!  Bank);  Filmstrip:  Come  Catch  a  Rainbow 
(PPG    Industries);    TV   Commercials:    for  Li-, 
brarian  Recruitment   (L^niversity  of  Pittsburgh  &; 
State   of   Pa);    Gas   Appliances    (Hope    Natural 
Gas;  Agency:  Ketchum,  McLeod  &  Grove);  Alle- 
gheny Center  (Ketchum,  McLeod  &  Grove). 

The  Most  Complete  Studio  Reference 

•  These  pages  of  detailed  producer  reference  list- 
ings comprise  the  world's  most  complete  buyer  re- 
ference source  to  business  and  television  film  tape 
production   facilities    in   the   U.    S.    and    abroad. 


156 


BUSINESS   SCREEN   •   1967 


MID-ATLANTIC  STATES 


MODE-ART  PICTURES,  INC. 

1022    Forbes   Avenue,   Pittsburgh,   Pa.    15219 

Phone:   (412)  391-1846 

Date  of  Organization;  1938 

James    L.    Baker,    Chairman   of  the   Board  & 
Chief  Executive  Officer 

Robert  L.  Stone,  President 

Ernest  A.  Egyed,  Secretary-Treasurer 
Services;  A  complete  motion  picture  production 
company  specializing  in  communications  of  sales 
promotion,  public  image,  educational  and  televi- 
sion productions.  Facilities:  Mitchell  and  Airi- 
flex  cameras;  editorial  (1,  2  or  6  head  Moviolas) 
for  16/35mm  picture  and  track  editorial  synchro- 
nizers with  tape  heads;  foot  pedal  hot  splicers; 
screening  facilities  including  sels\Ti  sync  16/35mm 
picture  and  track;  lighting  equipment  includes 
full  arc  timgsten  complement  for  studio  or  loca- 
tion shooting;  mobile  equipment  with  3000  amp 
generator;  recording  studio;  recording  studio 
cxjmplete  for  photography  and  8  channel  mi.ving. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictubes:  A  Great  Combination;  Ulti- 
met  in  Stainless  Steel  (U.S.  Steel  Corp.);  World's 
Most  Modem  Plate  Mill  (Bethlehem  Steel  Corp.; 
Zell  Space  Cabinets  (Zell  Mfg.  Co.);  TL-110 
Transloader  ( (oy  Mfg.  Co. ) . 


RAY  STEWART  FILM  PRODUCTIONS 
132  Oakwood  .\venue,  Pittsburgh,  Pa.  15229 
Phone:    (412)   931-1030 
Date  of  Organization:  1965 
Ray  Stewart,  Owner-Producer 
Seb\ices:  Sales  promotion,  public  information  and 
documentary  filnis  in  8/ 16/ 35mm.  Travel  and  lo- 
cation photography,  Filmograph  productions  and 
collateral  services,  editing  and  photography.  Fa- 
[  ciLmES:   Cameras,  sound  recording  and  editing 
equipment;    special    equipment    for    Filmograph 
and   quick-cut  animation   from   opaque  materials 
or   color   transparencies;    editing   and   projection 
rooms.    Camera    equipment    and    photo    lab    for 
still  photogniph\ . 

RECENT  PRODUCTIONS  AND  SPONSORS 
'  Motion  Pictlbfs:  Untitled  sales  promotion  film; 
\  Finishes  for  Aluminum  (Alcoa);  two  untitled 
I  sales  promotion  films  (Centriblast  Div.,  Joy  Mfg. 
I  Co.):  T\'  Commercials:  for  (Planned  Parent- 
hood Centers  and  Pennsylvania  Heart  .\ssn.). 


Other   Pennsylvania    Cities 

WALTER  G.  O'CONNOR  COMPANY 
100  N.  Cameron  St.,  Harrisburg,  Pa. 
Phone:  (717)  234-5925 
Date  of  Organization:  1952 
Walter  C.  O'Connor.  President 
George  A.  McNult>',  Jr.,  Vice-President  tt 

Exec.  Producer 
James  S.  Campbell.  Director  of  Script  Writing 
G.  Patrick  O'Connor.  Asst'  Dir.  of  Script 

Writing 
Paul  Coulter,  Art  &  Anim<ifion  Director 
Donald  B.  McElwain,  Director  of  Photography 
Frank  Taylor,  Chief  Sound  Engineer 
i  Services:  Script  to  screen  production  of  motion 
pictures  ,ind  slidefilms.  including  public  relations 
and  public  ser\'ice.  industrial  training  and  sales, 
educational,    reports,    live    action    .-ind    animated 
TV  commercials.   Also  disc  recordings,   etc.    Fa- 
ciLmES;  4,600  square  feet  studio  space  includ- 
ing soimd  stage;  post-recording,  projection,  sound 
recording  and   mi.xing  rooms;   editing;   animation 
stand;  complete  ba.sic  filming  equipment;  art  de- 
partment. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Picti  bes:  Combolinc:  Tiiprnialir  (.AMP, 

Inc.);   Miracle  of  Apples   (,\.itional  .Apple  Insti- 

I  tute) ;  Corn-Packed  for  Power:  A  Place  in  His- 


WALTER  O'CONNOR  COMPANY: 

tory  (York-Shipley  Co.);  The  Bell  for  Action; 
6-60  second  TV  commercials  ( Patriot-News  Co. ) ; 
Total  Rebar  Seroice  (Brocker  Mfg.  &  Supply 
Co.);  Mathematics  Curriculum  File  Analysis 
(Pennsylvania  Dept.  Public  Instruction);  TV 
Commercials:  for  (State  Capital  Savings  &  Loan 
Assn.  and  Dauphin  Deposit  'Trust  Co.  Series  ofl2 
for  each). 


MASTERCRAFT  TELEFILMS 
41  East  Market,  Wilkes  Barre,  Pa. 
Phone:  (717)  824-7120 
Date  of  Organization:  1954 
Marvin  Berg.  General  Manager 
Hal  Berg,  Production  Director 
Morey  Wint,  Director  of  Photography 
Services:    16mm    color,    b/w   motion    pictures; 
TV  commercials,  documentaries.   Industrial  film- 
ing   for   training   &    sales;    sound    slidefilm    pro- 
duction;  script  wTiting,   stor\boards.   Facilities: 
Production   stage   with   lights,   filming   capability 
for   single  or  double  system   on   stage   or  loca- 
tion;   animation    stand;    b/w    processing;    art    & 
animation   dep.irtments;   sound   booth. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion   Pictures:    Tapestries    (United    Fund); 
Sea  Mist  (Trager  Mfg.  Co.-Roy  Silver  Agency); 
A  Tree  of  Life  (United  Hebrew  Institute);  Amer- 
can    Beauty    Pageant    (Promotional   films— Pepsi 
Cola).   Slidefilm:    House  of   Tomorrow    (Atlas 
Homes). 


SOUTHEAST  REGION 


ALABAMA 

SPOTTSWOOD  STUDIOS 
2520  Old  SheU  Rd.,  MobUe,  Ala.  36607 
Phone:  (205)  478-9353 

Date  of  Organization:  1952 

Manning  Spottswood.  Oicncr,  Producer 

Maribeth  Spottswood,  Office  Manager 

John  S.  Spottswood,  Jr.,  Production 

Herb  Skelton,  Sound 
Services:  Producers  of  16/35mm  films,  slide 
films,  filmstrips,  television  commercials,  com- 
mercial photography.  F.\cilities:  Equipped  for 
all  types  of  sound  and  silent  motion  picture  and 
filmstrip  productions;  location  photography. 
Equipment  includes  Arrifle.v.  Bach-Auricon 
cameras. 

RECENT      PRODUCTIONS      AND       SPONSORS 

.Motion  Pictures:  Cal-Tech  (Calhoun  Jr.  Col- 
lege); As  the  Grass  (The  Phoenix  Co.);  Alabama 
Aviation  (Ala.  Institute  of  Aviation  Tech.). 
Slidefilms;  Fornct  Me  Sot  (The  Methodist 
Church);  Of  Such  Is  the  Kingdom  (Methodist 
Childrens'  Village). 


FLORIDA 

Metropolitan    Miami   Area 

COPRi   INTERNATIONAL  FILMS,   INC. 
983  S.W.  1st  St.,  Miami.  Florida  33130 
Phone:  (305)  377-2081 

Date  of  Organization;  1955 

Eugene  A.  Prinz,  President 

Mark  Harris.  Chief  Director 

Jose  D.  de  Villega.s,  Attimation  Director 

Reuben  Guberman,  Chief  Writer 

Sarino  R.  Costanzo,  Secretary 

Mann%    San   Fernando,  Production  Marxagcr 

Reinaldo  Puig,  Office  Manager 

Julio  L.  Roldan,  Prod.  Coordinator 
Services:   Theatrical  features;   English  dubbing; 
animation,   T\'   conunercials,   industrials.    Facili- 
ties;   Sound    16/35mm;    language   dubbing;    art 
staff;  Oxberry  animation  stand;  recording  &  mix- 


COPRI  INTERNATIONAL  FILMS: 
ing   stages;    staff   writers;   directors;    cameramen, 
etc. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  PitmHES:  The  Black  Chritt  (Copri  In- 
ternational); Destination  Miami  (C.  B.  K.  Film 
Enterprises);  Authentic  Revolution;  The  Lucky 
Arrow;  Guerrilla  Training  (U.  S.  Information 
Agenc\') ;  The  Lions  Are  Loose;  S'onnandie  Nie- 
men;  three  Treasurers;  The  Way  of  Youth  (Seven 
Arts  Associated  Corp.);  Downfall  (Greek  M.  P.); 
The  Hidden  Vault;  Red  Orchid;  Forgers  of  Lon- 
don; The  Yellow  Snake;  The  Black  Widow; 
Mysterious  Magician;  Room  13  (Roberts  & 
Barry):  Air  Commandos'  1350  M.  P.  Squadron 
Documentar\';  Land  Suroicai-Educational- 
U.S.A.F.).  "TV  Series:  Prince  Planet  (American 
Intl.  Pictures);  The  Amazing  Three  (W.P.I.X.). 


REELA   FILMS,   INC. 
(Division  of  Womefco  Enterprises  Inc.) 

65  N.W.  Third  Street,  Miami,  Fla.  33128 
Phone:  (305)  377-2611 

Date  of  Incorporation:  1951 

Stanlev  L.  Stem,  President 

F.  F.  (Ted)  Sack,  VP/ General  Manager 

Al  Dempsey,  Production  Manager 

Trevette  Wilson,  Laboratory  Manager 

Joe  Romano,  Business  Manager 

Ed  Thompson,  S(i//  Drp^  Manager 

Merrill  Vann,  Photo  Offset  Manager 

David  Edwards,  Expediter 
Services:  Laboratory':  proces.sing  of  35mm  color 
&  b/w  positive/ negative,  sound  tracks,  hi-con- 
trast;  16mm  color  &  b/w  positive/ negative,  and 
reversal  positive/ negative  equipment  is  hi-speed 
spray,  color  re\ersal  equipment  is  hi-speed  with 
Ekta'ehrome  Commercial  Orginial  (ECO-2/T255) 
and  ME  4  (ER)  capabilities.  Printing:  double 
8/16/35mm  blow-up  and  35/16  reduction, 
scene-to-scene  color  correction  on  B&H  Model  C 
plus  full  line  of  contra-st  printing  on  B&H  and 
DuPugh  equipment.  Ultrasonic  cleaning;  16/ 
35mm  print-thni  or  yellow-lettered  edge  number- 
ing. Sound:  studio  &  location  recording  (Nagra, 
Ampex,  Magna  S\tic,  s>'nc  or  wild:  16/35mm 
multi-channel  mixing;  16/ 35mm  RCA  optical 
transfers,  16/ 35mm  interlock  projection  for 
screening  or  post  recording;  music  and  sound 
effects  selection.  Editorial:  complete  editorial 
services  including  16/ 3.5mm  editing  equipmen'.. 
Animation  art,  preparation  and  photography. 
Kinescope  transfers  of  \ideo  tape  recordings; 
film  vaulting  and  librarv  print  senice.  Complete 
variet>'  Eastman  Kodak  professional  film  pro- 
ducts. Contrast  production  crews  and  personnel 
and  special  requests.  FACiLrriES:  40'  x  45'  sound 
stage  complete  with  lighting  control  boards,  dark 
room  &  dressing  rooms.  2  fully  equipped  record- 
ing studios  complete  with  dubbing,  narration 
and  projection  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires:  CBS.  Arthur  C^dfrey-Miracle 
of  Broadcasting  (Lee  Mendelson  Productions); 
Marco  Island  TV  Spots  (Deltona  Corp.):  Orhn 
Exterminator  (Tclekon  Productions);  .Kcrial  Pho- 
tography Opener  (Peekskill  Enterprises);  Jackie 
Cle.-uion  Show;  CMhricl  Heater  on  Medicart 
fDept  HEW.) 


iqP  this  s>'mbol  over  a  producer's 
listing  in  these  page.s  refers  to  di-splay  adver- 
tisement  in   this    I"th   Protluction   Re\ic\v   issue. 

These  Exclusive  Review  Reporli  Are 
a  Copyrighted  Business  Screen  Feature 


17lh    PRODUCTION    REVIEW 


157 


SOUTHEAST      REGION: 

Metropolitan   Miami  Area: 

SOUNDAC  COLOR  PRODUCTIONS,  INC. 

2201  S.VV.  59th  Terrace,  P.O.  Box  2167, 

Holly^vood,  Fla.  33022 
Phone:  (305)  945-0562 

Date  of  Organization:  1952 

Robert  D.  Buchanan,  Exec.  Vice-President- 
Gen.  Mgr. 

Richard  H.  Ullman,  President 

Clarence  M.  Schleh,  Jr.  Vice-President,  Dir. 
Production 

Robert  Biddlecom,  Technical  Director 
Services:  Motion  pictures  for  TV,  sales  training, 
education,  public  relations;  specializing  in  anima- 
tion and  animated  syndicated  services  for  TV. 
Advertising  consultation  and  creation  of  point-of- 
material.  Special  experience  in  Spanish  language 
production  for  theater  and  TV  advertising.  Fa- 
cilities; Complete  production  equipment  for 
16mm  color;  Oxbern,'  animation  stand;  Maurer, 
Arriflex  cameras;  lighting  and  sound  equipment 
for  studio  and  location  production. 
RECENT      PRODUCTIONS      AND      SPONSORS 

TV  Commercials:  Red  Stripe  Beer  (McMillan 
Adv.);  Libby's  Fruit  Nectars;  Sldppy's  Peanut 
Butter  (Lennen  &  Newell);  Charleston  Chew 
(Arnold  &  Co.);  Cafe  Rico  {].  Walter  Thomp- 
son ) ;  South  Pacific  Restaurants  ( Creative  Con- 
sultants). 

TEL-AIR  INTERESTS,  INC. 
P.O.  Box  267  Gratigny  Branch,  Miami,  Florida 

33168 
Phone:  (305)  681-6362 

Date  of  Organization;  1960 

Grant  H.  Gravitt,  President 

Charles  Allen,  Vice  President 

M.  L.  Gravitt,  Secretary-Treasurer 
Services:  Motion  picture  production,  cinematog- 
raphy, editing,  sound  recording,  script  writing, 
record  pressing,  high  speed  audio  tape  duplicat- 
ing, distribution.  Facilities:  16/35mm  motion 
picture  equipment;  Vi  inch  and  16mm  record- 
ing with  electrical  interlock  Ampex,  and  Magna- 
sync;  studio;  narration  booth;  editing  room;  music 
and  sound  effects. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Greyhound  Derby  (26  epi- 
sodes-Creative Marketing,  Inc.);  1966  Miss 
U.  S.  A.  Pageant;  1966  Miss  Universe  Pageant 
(Miss  Universe,  Inc.);  Where  the  Champion.1 
Race  (Gulf stream  Park);  First  at  the  Finish 
( Hialeah  Racing  Course ) ;  Fasten  Your  Seat  BeUs; 
Orange  Bowl  Jamboree  (Florida  Dev.  Comm.). 
Inside  Racing  (12  week  T\'  series-TEL-AIR  In- 
terests, Inc.);  That  Plantation  Pride  (Plantation 
Chamber  of  Commerce).  T\'  Commercials:  for 
Flagler  Kennel  Club  (Advertising  Associates); 
Exotic  Gardens  (Saunders,  Bell);  Diet  Rite  Cola 
(D'Arcy). 

Van  Praag  Productions,  Inc. 

Studio  City,  1954  N.E.  151st  St.,  North 

Miami,  Florida  33162 
Phone;  (305)  949-4557 
].  Reagan,  Manager 
(For  complete  listing  see  New  York  City) 

VPI  of  Florida 

925  N.  Lake  Drive,  Hollywood,  Florida 

Phone:  (305)  927-3369 

(See  complete  listing  under  New  York  City) 

•ic  For  year-around  reference  to  specializing  pro- 
ducers of  business  film/ tape  media,  use  these 
detailed  listings  in  the  17th  Annual  Production 
Review   with   their   complete   references. 


Fort  Lauderdale  Area 


Filmex  South,  Incorporated 
2801     East    Oakland    Park     Boulevard, 

Lauderdale,  Florida 
Phones:    (305)    564-7671 
Jack  Drury,  Executive  in  Charge 
(See  complete  listing  under  New  York 


Fort 


City) 


FLETCHER  SMITH  STUDIOS,  INC. 

259  S.VV.  21st  Terrace,  Ft.  Lauderdale,  Florida 

Phone:  (305)  581-7300 

Date  of  Organization:   1932   (New  York  City) 

Date  of  Incorporation:  1944  (New  York  State) 

Fletcher  Smith,  President 

Janet  Smith,  Vice-President 

Marie  A.  Dehn,  Secretary,  Treasurer 
Services;  Production  of  motion  pictures  for  in- 
dustry and  television,  sound  recording  for  motion 
pictures,  records,  radio.  Scripts  for  TV  and  radio 
commercials,  specializing  in  comedy.  Facilities: 
Sound  studio;  editing  and  projection;  16mm  and 
35mm  equipment;  music  library. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Fun  and  Games  and  West- 
inghouse  Future  Forum  (Westinghouse);  Sal- 
vation Armv  Fund  Raising  Campaign.  Slidefilm; 
The  Space  Age  (Westinghouse);  TV  Films: 
Conni  Gordon  Show  (Gonni  Gordon  Pub.  Co.). 


TOUCHSTONE  PRODUCTIONS 

834  S.W.  11th  St.,  Ft.  Lauderdale,  Fla 
Phone:  (305)  523-9648 

Date  of  Organization:  1964 

R.  G.  Touchstone,  Producer-Writer 

Jo  Ann  Goss,  Secretary 

Ken  Twaddell,  Still  Picture  Production 

Robert  Goss,  Director  of  Photography 
Services;    16/ 35mm  motion  pictures,  TV  docu- 
mentaries   and    commercials,    slidefilms.    Facili- 
ties:  Film  editing  department;   portable  camera 
and  sound  for  location  work. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  New  Horizons  (Common- 
wealth of  Kentuckv);  Kids  and  Dogs  (National 
Dog  Derby);  That  Florida  Flair  (A.O.P.A./The 
Diplomat  Hotel);  havelogs,  short  subjects  for 
Florida  Development  Commission.  TV  CoM- 
MERCLVLs:  for  Castro  Convertibles,  Crosse 
Pointe  Furniture,  Hale  Piano  and  Organ  Com- 
pany, Thorn  McAnn-Shoeboat,  Gateway  Rambler. 


Other   Florida  Cities 

THE  BARTON  FILM  COMPANY 

4853  Waller  St.,  Jackson\  ille,  Florida  32205 
Phone:  (904)  389-4541 

Date  of  Organization:  1953 
Reorganized:  1965 

Donald  E.  Barton,  President 

Lee  O.  Larew,  A.'isoe.  Producer 

Georg  C.  Brolin,  Photography 

Neil  Mengel,  Sound 

Ralph  Haeg,  Editing 

Rebecca  Hysler,  Administrative  Asst. 
Services;  16/35mm  motion  pictures  for  industry, 
industry  pubUc  relations,  promotion,  sales  train- 
ing, product  information,  motivation,  employee 
indoctrination;  TV  commercials  and  productions. 
Complete  creative,  writing  and  production  staff 
producer  services.  FACiLrriEs:  40'  x  60'  air-con 
ditioned  sound  stage  with  heavy-duty  lighting: 
16mm  and  35mm  sound  and  silent  photographic 
equipment;  hydro-dolly;  interlock  projection; 
complete  editing  facilities;  separate  narration  re 
cording  studio;  music  and  sound  effects  library 
animation  and  title  stand,  hot  press  titles;  sound 
mixing;  talent  file. 


BARTON  FILM  COMPANY: 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Suwannee  Sojourn  (Stephen 
Foster  Memorial  Comm.);  Decompression  Sick- 
ness in  Flight  (U.  S.  Air  Force);  Moore  Modem 
Methods  (Moore  Dry  Kiln  Co.);  Gator  Bowl 
Highlights;  Texas  AhM  vs  Georgia  Tech  (Gator  , 
Bowl  Assn.).  TV  Commercials:  for  Winn-Dixie  ; 
Stores  (William  Cook  &  Associates);  Sunbeam 
Rolls  (Quality  Bakers  of  America);  State  of 
Florida  ( Florida  Development  Comm.) . 

CLOSE  PRODUCTIONS 
163  San  Carlos  Boulevard,  Ft.  Myers  Beach, 

Florida  33931 
Phone:  MOhawk  4-6166 

Date  of  Organization:  1965 

Branch  Office:  114  N.  Wayne  Ave.,  Wayne, 
Pa.  19807.  David  J.  Flood,  Creative  Vice- 
President 

E.  Burt  Close,  Owner 
Services:  Production  of  custom-made  sound  fihn- 
strips,  color  slides.  Readymade  filmstrips  on  sales 
training,  service  station  management  and  safety, 
sales  incentive  contests,  sales  training  programs 
and  meeting  display  devices.  Facilities:  Photo- 
graphic studio  for  production  of  filmstrips  and 
shde  presentations. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms;  Spectral  Color  Range  (National 
Lead);  The  Future  is  Yours  .  .  .  As  a  Salesman 
(Quality  Bakers  of  America);  Safety  is  Your 
Job  (Penna.  R.  R);  9000  Series  Announcement 
Film  (UNIVAC);  The  Two  Faces  of  Tape;  Only 
Money;  How  to  Stack  the  Odds  in  Your  Favor 
(Permacel  Div.,  Johnson  &  Johnson);  Steady  Diet 
(DuPont). 

GOODWAY  PRINTING  COMPANY 

102  Lakeview  Bldg.,  North  Palm  Beach,  Fla. 

33403 
Phone:  (305)  848-8260 

Date  of  Organization;  1929 

Beryl  J.  Wolk,  President 
Donald  L.  Wolk,  Exec.  Vice  President 
Stuart  B.  Mclver,  Manager,  Writer-Director 
David  R.  Englund,  Director  of  Photography 
Richard  B.  Logan,  Editorial  Director 
John  J.  Boyle,  Corporate  Art  Director 
Services:   Production  of   16mm   industrial,  busi-   ^ 
ness,   sales  promotion,   training,   public   relations   , 
and  technical  motion  pictures  from  research  and 
script     development     through     release     prmting. 
Facilities:  Studio,  editorial  and  office  facilities;   . 
Arriflex,  Bell  &  Howell  cameras;  Moviola;   Mag-  j 
nasync     sound     recording     equipment;     Ughting 
equipment;    equipment   for    underwater   photog- 
raphy. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Million  Acre  Playground 
(Central  &  So.  Florida  Flood  Control  District!, 
The  National  Dividend  (Perry  Pubhcationsi 
Eagle  in  the  Everglades;  ;TF17A-20  Maintaw- 
ability  (Pratt  &  Whitney  Aircraft);  Automated 
Beam    Stop    (Molecular    Research,    Inc.). 

HACK  SWAIN  PRODUCTIONS,  INC. 

1685  Fortuna  St.,  P.O.  Box  5396, 

Sarasota,  Florida  33579 
Phone:  (813)  955-1706 

Date  of  Organization;  1960 

Hack  Swain,  President 

Tony  Swain,  Vice-President 

Mike  Swain,  Vice-President 

Marie  Swain,  Secretary-Treastirer 
Services:    Production  of   16mm   industrial,   edu- 
cational,   documentar.'    and    training    films;    TV 
spots;  35mm  spots,  slidefilms,  stripfilms.  Facili- 
ties;    Editing   faciUties   for    16/ 35mm    including  1 
sound,    interlock    projection    and    sound    equip- 


158 


BUSINESS   SCREEN  •   1967 


J 


HACK  SWAIN  PRODUCTIONS: 

ment;  Vi"  Nagra  tape  sync  system  &  16mm  Amega 
recording  equipment;  Bell  &  Howell  sound  pro- 
jectors. Available  camera  equipment:  Cine 
Special,  Auricon,  Arriflex,  Bell  &  Howell  lighting. 

KECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictihes:  Quality  5  (C\press  Gardens, 
Marineland,  Busch  Gardens,  Weeli  Wachee,  Sil- 
ver Springs);  Sports  Fishing  at  Marco  Island; 
Marco,  Your  Island  in  the  Sun  (Marco  Island 
Development  Co.);  Friend  or  Foe;  Deer  Santa 
(Silver  Springs).  Sudefilms:  Opportunities  I7n- 
limited  (Lehigh  Acres  Development  Co.);  Big 
Change  in  Florida  (St.  Petersburg  Times).  TV 
Commercials:  Weeld  Wachee;  Marco  Island 
(Patrick  Duffy  Agency);  C  &  P  Telephone  Co. 
of  W.  Va.  (Fahlgren  &  Associates). 


PUERTO  RICO 


DELTA  FILMS   INTERNATIONAL,   INC. 

152  Tetuan  St.,  San  Juan,  P.R. 

Phone:  725-7920 

Date  of  Organization:  1956 

Branch  Offices:  New  York:  15  West  46th  St., 
New  York,  10036.  Phone:  (212)  582-5711, 
Klaus  \\emer.  Manager.  Dominican  Repub- 
lic: Producciones  Dominicanas  C.  por.  A., 
Calle  Mercedes  17,  Santo  Domingo.  Rosendo 
Sepulveda,  Manager 

Akos  Litsek.  President 

Horacio    Sidnev'.    Creative    Director    &    Sales 

Mary  Multhof,  Treasurer 

Atilla  Futo,  Director  of  Photography 
Services:  Creation  and  production  of  TV  and 
theater  commercials  in  color  and  b&w.  Creation 
and  production  of  documentary  films,  specializ- 
ing in  educational  or  technical  subjects.  Produc- 
tion of  t\so  weekh-  newsreels  for  Puerto  Rico 
and  the  Dominican  Republic,  used  simultaneous- 
ly as  media  for  insertion  of  color  commercials. 
Facilities:  Complete  facilities  for  production, 
both  video  and  audio,  with  the  exception  of  labo- 
ratory facilities.  .Ml  laboratory  work  and  opticals 
processed  in  New  York  Cit>-. 

RECENT  PRODUCTIONS  AND  SPONSORS 
T\'  CoM.\iEBCL\i.s:  for  Eastern  .\ir  Lines;  Puerto 
Rico  Telephone  Co.  (Badillo,  Inc.);  Singer  Sew- 
ing M.ichine;  National  City  Bank  (J.  Walter 
Thompson);  Chase  National  Bank;  Ma.\well  Cof- 
fee: Don  Q  Rum  (Young  &  Rubicam);  Jade  East 
(Swank-Shaller-Rubin);  Correctol  (Pharmaco— 
N  H  &  S);  Dubonnet  Wines  (Schenley-Bhss/ 
Grunewald);  Camel  Cigarettes  (William  EsU); 
Ajiix  (Norman.  Craig  &  Kummel);  Max  Factor 
Lipsticks  (McCann-Erickson;  Mazola  Com  Oil; 
Libby's  Ketchup;  Vel  Detergent  (Colgate-Len- 
nen_&  Newell);  Friendship  Cottage  Cheese  (Bor- 
den's—Chalek  &  Dreyer);  Instant  Fudge  (General 
Foods-Bliss/Gninewald);  Mirinda  Soft  Dtink 
(Pepsi-Cola  Int'l.). 

VIGUIE   FILM   PRODUCTIONS,   INC. 
Lamar   Comer   to   Salaman,    Hato   Rev,    P.R. 
Phones:  766-0235;  766-0236 

Date  of  Organization :  1950 

Juan  E.  Viguie.  Jr.,  President 

Manuel  R.  Navas,  Vice-President 

Salvador  Tio,  Vice-President 

Liana  Rosa  Toledo,  Adminvrtrator 
Services:  16  and  35mm  b&w  and  color  com- 
mercial spots;  docimientary  films  for  government 
and  private  organizations;  TV  and  theater  news- 
reels;  editing;  single  and  double-system  pho- 
tography; animated  commercials.  FAriLrriES: 
Two  sound  studios  (SC  x  50'  and  34'  x  20'); 
aitting  rooms;  35mm  and  1 6mm  b&\v  labora- 
for>-;  kinescope  facilities;  proce,s.sing.  printing; 
music  l.ibrars-. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  PurrtnEs:  Our  Daily  Water  (P.  R. 
Aqueduct   Authority);   Special   Christmas   Docu- 


VIGUIE  FILM  PRODUCTIONS: 

mentary  for  Vietnam  (Viguie  Film  Prods.).  TV 
CoM.MEBCHLs:  for  Lux  Soap  (National  Export); 
Captain  Action  &  Motorific  Boats— Ideal  Toys 
(Grey  Advtg.);  Leche  Fresca  (West  Indies 
Advtg);  ScUitz/ Amstel  Beer  (Lennen  &  Newell 
of  P.  R);  Kellogg's  (J.  Walter  Thompson); 
Credito  &  Ahorro  Ponceno  Bank  (color  anima- 
tion); El  Mago  rice  (Lennen  &  Newell);  Dodge 
1967  (Siboney  Advtg.);  Pertussin  Cough  Syrup 
(Norman,  Craig  &  Kummel  of  P.  R.  Inc.); 
Palmolive-Colgate  Palmohve  (Norman  Craig  & 
Kummel  of  P.  R. ) . 


GEORGIA 

Metropolitan   Atlanta   Area 

COLONIAL  FILMS,   INC. 
71  Walton  Street,  N.W.,  Atlanta,  Ga.  30303 
Phone:  (404)  525-5377 

Date  of  Organization :  1947 
Date  of  Incorporation:  1961 

Taylor  E.  Ho\Ties,  Sr.,  President 
Clarence  B.  Glover,  Industrial  Sales 
Ta\lor  E.  Hontics,  Jr.,  Industrial  Sales 
John  E.  Sajem,  Director  of  Art  &  Prod. 
^Iargaret  A.  Sullivan,  Editor,  Writer 
Services:  Creators  and  producers  of  35mm  color 
slidefilms  and  slides  and  overhead  transparencies 
for  pubUc  relations,  sales,  training,  education  and 
sales  meetings.  .Art,  photography,  editorial,  writ- 
ing   and    research    services.    Recording    services 
available.    -Animation    and    production    quantity 
prints.   Facilities:   6,000  sq.   ft.  housing  equip- 
ment,   business    offices,    etc.;    photographic    and 
animation    equipment.    .Audio    equipment    avail- 
able;   Neumann    condenser    microphones;    Altec 
console  with   amplifiers;   .\mpex  Vt"  multi-chan- 
nel magnetic  recorders;  Faircnild  recording  lathe 
with   Grampian   inverse  feed-back  cutter. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Slidefilms:   Let's  Look  at  the  Learner;  Looking 
at  Vistial  Aids;   Looking  at   Teaching    (Colonial 
Films);   The  Labor  Calculator   (Norris  &  Co.). 
Transparencies:    Mathcmatics-Ocerhead   Trans- 
parencies; Using  the  Library  (Colonial  Films). 


Dynamic  Films,   Inc. 
133  Carnegie  Way,  N.W.,  Atlanta,  Ga.  30301 
Phone:  (404)  524-7211 
Don  OHeillv-,  Manager 
(See  complete  listing  under  New  York  City) 

PROVENCE  PRODUCTIONS,  INC. 
477  Armour  Circle  NE,  Atlanta,  Georgia  30324 
Phone:  (404)  873-296S 

Date  of  Organization :  1965 

Gerald  M.  Crowder,  President 
Jerry  Brown,  Vice-President.  Producer 
Harriet  Laurence,  Secretary 
Bill  Lieder,  Director,  Producer 
George  Watkins,  Production  Manager 
Jern.'  Harkness,  Editor 
Bill  Brady.  Sound  Engineer 
Dick  Henderson,  Ccncral  Sales 

Services:  Motion  pictures.  TV  films  and  com- 
mercials, productions  in  16/35mm.  FACiLrriEs: 
Creative  department,  air  conditioned  sound  stage, 
insert  .stage,  make-up  and  dressing  rooms,  16/ 
3.5mm  editing  rooms;  16' 35  sound,  studio  or  lo- 
cation sound. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictibes:  Fabulous  Playground  (Lake 
Spivcy  Park);  Taken  for  Crantcd  (Southern  Bell 
Tcl. -Tucker  WavTie);  Miracle  on  the  Mountains 
(Berry  College);  Moon  Riccr  (Southern  Cross 
Sleep  Products— Coinmark);  Discotheque  (Na- 
tional NuGr.ipc— Chuck  Shields). 


SOUTHEAST  REGION 


VPI  of  Atlanta,   Inc. 
1140  Peachtrce  St.,  Atlanta,  Georgia 
Phone:  (404)  873-2848 
(See  complete  hsting  under  New  York  City) 

FRANK  WILLARD  PRODUCTIONS 

1842  Briarwood  Rd.,  N.E.,  Atlanta,  Ga.  30329 
Phone:  (404)  634-2433 
Date  of  Organization:  1952 

Frank  H.  Willard,  Jr.,  Writer  Director 
Judge  E.  Jackson,  Field  Production  Marmger 
Shirley  Bigger,  Production  Manager 
Sam  Cravitz,  Sound  Engineer 
Lamar  Tutwilar,  Editor 
Services:  16/ 35mm  motion  pictures  and  sound 
shdefilms  for  business,  public  relations,  education. 
Complete  production  and  scripting  services.  Fa- 
cn,mEs:  Film  studio  building,  air-conditioned 
sound  stage  and  editorial  facihties,  three  16/ 
35mm  editing  rooms;  animation,  sound  control 
and  machinery  rooms;  screening  room  equipped 
for  interlocks  and  print  showing;  recording 
equipment  on  16mm  edge  track  includes  recorder, 
three-channel  dubbers;  .Ampex  Vi"  tape  and  tum- 
tables;  U-channel  audio  inputs;  16mm  projector 
sels\Ti  interlocked  with  dubbers  for  mixing  and 
trail  screening;  2  music  libraries  on  disc  and  tape; 
silent  and  studio  cameras;  camera  dolly,  Mole- 
Richardson  microphone  boom,  complete  studio 
lighting  and  grip  accessories  in  sound  stage;  lo- 
cation trailer;  underwater  blimps  for  2  16mm 
cameras. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires:  Una  Industria  Para  San 
.A/t'gur/-Latin  .America  (Conway  Research); 
Paper  Forest  (Southern  Pulpwood  .Assn.):  1966 
Georgia  Tech  Hi-Lites  (Georgia  Tech);  Blizzard 
Girl  (Coca-Cola  Co.):  RC  Cola  Contest  (Royal 
Crown  Cola  Co.).  Filmstrip:  The  Girl  from 
Coca-Cola  (Coca-Cola  Co.).  TV  Commercials: 
for  Pomona  Products  Co.:  Dynamic  Carpet  Cle.-m- 
er  Co.:  Coloni.il  Stores:  Dvnamic  Tile  Cleaner 
Co.;  .Atlanta  S\Tnphon\-;  Piedmont  Airlines-Liller 
Neal  Battle  &  Lindsey. 


KENTUCKY 

VOGUE   FILM   PRODUCTIONS,   INC. 
P.O.   Box   20126,  9701   Taylorsville  Rd., 

Louisville,  Ky.  40220 
Phone:  (502)267-7436 
Date  of  Organization:  1950 
Edw.   .A   "Jack"  Price,   President 
William  Dejamette,  Director.  Production 
Elise  Mever,  Creative  Director 
George  Weinmann,  Director  of  Photography 
Robert  King,  Production  Asti.<ttant 

Services:  Complete  creative  and  production  fa- 
cilities for  16/ 35mm  motion  pictures  and  slide- 
films  for  sales,  training,  public  relations,  business, 
education  and  TA'.  Creating  and  staging  shows 
for  sales  meeting  and  conventions.  FACiLrrirs: 
16/35mm  production  equipment,  including  sound 
studio,  set-building  facilities;  complete  locatioii 
equipment  in  a  mobile  imit. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictibes:  Renault  Slum  boat  (Ren.uilt, 
Inc.):  Self-Levelling  &  Washability;  What  a 
Woman  Wants;  Adjusta-Clidr  Shelves  &  Whceb; 
Superthrust  (General  Electric  Co.).  SLinFFiLMS: 
The  Many  Sides  of  Charlie  Wade  (E.I.  Du  Pont 
de  Nemoursh  Electronic  Cooking  with  the  GE 
Versatronic  Range;  The  Top  Storu;  Green  Dot 
Dependability:  Let  George  Do  It;  The  2.5f/i  llmir 
(Gener.ll  Electric  Co.).  T\'  Commfbciai-s:  Citi- 
zens Fidelity  Bank  (Zimmer-McClaskey-Lewis). 
Live  Shows:  for  Renault;  General  Electric  Co.; 
Brown-Forman   Distillers  Corp. 


17lh    PRODUCTION    REVIEW 


159 


SOUTHEAST    REGION: 


LOUISIANA 


AVALON   DAGGETT  PRODUCTIONS 
P.O.  Box  14656,  539  Park  Boulevard, 

Baton  Bouge,  La.  70808 
Phone:  (504)  DI  2-7974 

Date  of  Organization:  1950 

Avalon  Daggett,  Owner,  Writer  &  Director 

Jesse  Davis,  Editor 

Mrs.  Elaine  Miller,  Office  Manager 
Services:  Motion  pictures  for  public  relations, 
sales,  training,  education  and  TV.  Fach-ittes: 
Mitchell,  Cine-Special  and  Bolex  cameras;  light- 
ing and  sound  equipment  for  studio  and  location; 
editing  room;  all  production  facilities  available. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Signs,  Signals  &  Safety 
(Louisiana  Dept.  of  Highways);  Others  in  pro- 
duction for  the  Louisiana  Dept.  of  Highways; 
Mississippi  Dept.  of  Highways,  Louisiana  Dept. 
of  Education,  Marcantel  Co. 

BROOKS  READ  &  ASSOCIATES,  INC. 

251  Florida  Street,  (P.O.  Box  2345)  Baton 
Rouge,  Louisiana  70821 

Phone:  (504)  343-1715 

Date  of  Organization:  1965 

Brooks  Read,  President 

Maureen  H.  Read,  Vice-President 

Glenn  Ducote,  Secretary-Treasurer 

Gus  Cranow,  Art  Director 

Millard  F.  Cranch,  Fi7m  Director 
Services:  Motion  pictures,  television  commercials, 
news  filming,  audio  recording  and  duplication, 
film  library.  Facilities:  Small  motion  picture 
studio;  audio  studio.  Auricon,  Bolex  and  Bell  & 
Howell  cameras.  Ampex  and  Magnecorder  audio 
equipment;  art. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictltkes:  The  City  That  Cares  (United 
Givers  Fund  of  Greater  B.R.);  Higher  Education 
(Pubhc  Affairs  Research  Council);  Cajun  Coun- 
try ( Breaux  Bridge  Fine  Foods  Co. ) ;  La.  Nation- 
al Guard  (.Assn.  of  La.  Electric  Coops.);  La. 
Radiant  (Ed  Reed  Organization);  Publicity  (Sig- 
ma Productions/ Otto  Preminger);  1966  Year- 
End  Report  (U.S.  Sen.  Russell  Long);  Lake  D'- 
Arbonne  (D'Arbonne  Lake  Commission);  State 
Fair  .■\udiovisual  Exhibit  (La.  Dept.  Education). 
Slidefilm:  Farm  Bureau  (La.  Farm  Bureau  Fed- 
eration), TV  C0MMERCIA1.S:  for  Dixie  Electric; 
Assn.  of  La.  Electric  Coops.;  John  Covington 
(Agency— Self);  Hall  for  Congress  (Advertising 
Promotion  Assn.);  Guidry  for  Congress;  Gravel 
for  U.S.  Senate  (Ed  Reed  Organization);  La. 
AFL-CIO;  WWL-TV;  KNOE-TV;  D.  W.  Parker. 


Real  Facts  for  Sponsors 

— evidence    of    suppliers'    good    faith 

■jV  The  detailed  hstings  given  specializing 
producers  of  business  motion  pictures  and 
slidefilms  furnish  the  buyer  of  sight /sound 
media  with  solid  evidence  regarding  an\ 
prospective  supplier.  Listing  data  request's 
emphasized  the  need  for  both  film  and 
sponsor  references  and  it  is  this  area  of 
each  listing  which  indicates  the  recent  ex- 
perience of  each  company  in  these  pages. 


NORTH  CAROLINA 

WALTER  J.   KLEIN   COMPANY,   LTD. 

1214  Elizabeth  Ave.,  Charlotte,  N.C.  28204 

Phone:  (704)  377-1646 

Date  of  Organization:   1948 

Walter  ).  Klein,  President 

Elizabeth  G.  Klein,  Vice-President 

Richard  Klein,  Account  Manager 

Diane  Bowden,  Distribution  Director 

M.  B.  Brosius,  Admitustration  Supervisor 

John  Chfford,  Technical  Director 
Services:  Production,  distribution,  updating  of 
35/ 16/ 8mm  motion  pictures  in  following  cate- 
gories: television,  pubhc  service,  sports,  travel, 
sales  training,  pubUc  relations,  industrial  and 
technical.  FACH-mES;  Own  building  with  sound 
stage,  art  studio,  film  screening  room,  sound  re- 
cording room,  film  vault,  editing  room,  darkroom, 
distribution  rooms,  and  general  offices.  Ampex, 
Magnecord,  Stellavox,  and  Rangertone  sync  re- 
corders, music  library,  heavy  lighting.  Writers, 
editors,  photographers,  recording  technicians. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Ninety  Hours  to  Nairobi 
(Black  &  Decker  Mfg.  Co.);  Community  Action 
for  Beauty  (Chevron  Chemical  Co. -Ortho  Div.); 
My  Dog  the  Teacher  (Allen  Products  Co. -U.S. 
Humane  Society);  Your  Move  (P.  A.  Sturtevant 
Co. ) ;  The  Toughest  Test  of  All  ( AP  Parts  Corp. ) ; 
.An  American  in  the  Ethiopian  Highland  Rally 
(Carreras  Overseas,  Ltd.);  Americas  Cliampion 
Cook  (Shelco,  Inc.);  She  Planteth  a  Vineyard 
(Agrico  Chemical  Co.)  Gardens  of  America  (Vel- 
sicol  Chemical  Corp.);  My  Last  Race  (Coca-Cola 
Co.). 


TENNESSEE 

CONTINENTAL  FILM   PRODUCTIONS   CORP. 

2320  Rossville  Blvd.,  Chattanooga,   Tenn. 
Phone:  (615)  267-4302 
Date  of  Incorporation:  1953 
James  E.  Webster,  Pres.  &  Exec.  Producer 
Betty  T.  Webster,  Vice  Pres.  &  Treasurer 
Thomas  Crutchfield,  Secretary 
Erven  Jourdan,   Director  of  Production 
Services:   16mm  and  35mm  color  and  b&w  live 
and  animated  motion  pictures;   sound  slidefilms; 
industrial    sales,    sales    and    personnel    training, 
documentary,    pubhc    relations,    medical,    educa- 
tional and  TV  films.  Complete  commercial  still 
photography  dept.,  including  color  negative  and 
type    C"  print  processing  equipment.  Facilities: 
Production  facilities,  including  16mm  and  35mni 
cameras,  sound  stage  and  recording  rooms,  mo- 
bile location  miit,   synchronous   recorders,   single 
system  cameras,  FilmRama  lenses;  lighting  equip- 
ment;   complete  art   and   animation   department 
Permanent  creative  staff  —  writers,  directors  and 
musical  director.  Company  plane  for  conferences, 
aerial  and  location  photograph)'. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:    The  VP  Boiler   (Combustion 
Engineering,  Inc.);   The  Hand  That  Feeds  You 
(Morrison   Cafeterias   Consolidated,   Inc.);    Poit;- 
er  Building  Blocks  (U.  S.  Air  Force);  The  Story 
of  Adfusla-Form  (Duplex  Div.  of  Temco);  Films 
for  Cessna  Aircraft  Co.,  Eviiuaide  Motors,   King 
Seeley    (Thermos    Div.);    Jos    Schlitz    Brewing 
Co.;     Yucatan    Holiday     (Winchester- Western). 
Slidefilms:   You're  in  the  Floor  Show   (Morri- 
son Cafeterias  Consohdated,  Inc.);  Our  Gal  Sal 
(Coca-Cola  Co.);  Best  Mobile  Homes  (Best  Mo- 
bile Home  Sales,  Inc.);  The  Dorsey  Story  (Dor- 
sey   Trailers).   TV   Commercl^ls:    for   Southern 
Cross  Industries,  Inc.  (Coinmark  Agency);  Crown 
Ford  (Andrews  Advtg.  Agency). 


^^  this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in   this    17th  Production   Review   issue. 


AMERICAN   DIVERSIFIED  SERVICES 

Box  975,  Kingsport,  Tennessee 

Phone:  (615)  239-9301 

Date  of  Organization:   1960 

John  Dallas,  Sales  Manager 

Ronald  Edwards.  Creative  Director 

Linda  Cash,  Office  Manager 

Tom  MacNeer,  Director,  Photography 
Services:  Motion  pictures  and  filmstrips  for  in- 
dustry, business,  education,  tv,  etc.  Distributor  of 
films  to  tv  and  non-theatrical  sources.  Facili- 
ties: For  live  action  and  animation  photography, 
sound  recording,  editing,  dubbing,  film  inspec- 
tion and  distribution. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Years  Ahead  (Eastern 
Kentucky  University);  The  Golden  Age  (Rev- 
nolds  Plastics);  217  Southeast  Proprietary). 
Slidefilms:  Aeons  of  Brick  (General  Shale  Prod- 
ucts); The  Second  Market  (WLEX-TV). 

REEDER  PRODUCTIONS,  INC. 
James  Agee  Memorial  Studio,  Tobler  Lane, 

Knoxville,  Tenn.  37919 
Phone:  (615)588-8181 

Date  of  Organization:  1964 

Branch  Office:  417  Garfield  Ave.,  Glendale,  . 
CaUf.  91204.  Phone:  (213)  246-4265. 
Thomas  W.  Taylor,  in  charge 

W.  Fleming  Reeder,  President 

Thomas  W.  Taylor,  Sales  Manager 
Services:  16mm  and  35mm  color  and  b&w  mo- 
tion pictures  for  industry,  television  and  educa- 
tion. Slidefilms  and  other  presentations.  All  serv- 
ices from  original  script  to  release  print.  Facili- 
TTEs:  Offices  in  new,  city-owned  studio,  lOO'xSO' 
x28'.  Carpenter  shop;  make-up  rooms,  storage  and 
editing  rooms;  studio  and  location  equipment 
Lights,  camera,  sound. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Highland  Sounds;  Untitled 
film  (Marvville  College);  More  Than  a  Push- 
button (Institute  of  Electronics);  Area  Survetf 
(Aluminum  Co.  of  America-Tenn.  Div.).  TV 
Commercials:  Conwood  Corp.  (Show  Biz,  Inc.).  . 

Metropolitan   Memphis  Area 

CADWELL  PRODUCTIONS,  INC. 
402  S.  Second  St.,  Memphis,  Tenn.  38103 
Phone:  (901)  526-1453 

Date  of  Organization:   1966 

Date    of    Incorporation:    1967 

Charles  E.  CadweU,  President,  Director 

Photography 
Linda  B.  Cadwell,  Secretary/ Treasurer 
David  Beardsley,  Sales/  Production  Manager 
D.   Lancaster,   Photographer 

D.  C.  Hoffman,  Administrative  Director 

E.  M.   Russell,  Artist 

Ser\ices:  Photography,  fihn  productions  for  TV 
&  industry  on  location  or  studio.  .\rt,  storyboard, 
scripts,  film  production,  narration  and  sound  re- 
cording; editing  and  laboratory  services;  free- 
lance photo-journalist  for  TV  news  assignments. 
Facilities:  5,000  sq.  ft.  studio  &  offices;  8/16/- 
3.5mm  motion  picture  equipment;  35  mm  2y4x3y4, 
4x5,  3x7  and  8x10  still  equipment.  Single,  double 
svstem  sound  recording.  Arriflex,  Auricon,  Bolex, 
Bell  &  Howell  cameras.  Distributorship  and  sale 
(if  8mm  Port-.\-Matic  rear  screen  projectors. 
Closed-circuit  TV;  videotape. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Federal  Compress  (Federal 
Comp.  &  Warehouse  Co.);  Blueprint  for  Progress 
(Pilot  Projects  Ltd.);  Operation  Head  Start 
(WOP  Comm.  &  Memphis  Bd.  of  Education); 
Industrial  Blowpipe  (Industrial  Blowpipe  Co.) 
Condifioning  the  Athlete  (Messick  High  School 
Memphis  Technical  High  School  (Tech  Hi 
School).  SLroEFiLMS:  First  National  Bank  (Simon 
&  Gwvnne  Adv.);  Systems  Management  (Walker 
&  .Associates);  Gem,  Inc.  (John  Mabno);  Sher- 
win    Wilhams   Paint   Co.    (local   company).   TV 


160 


BUSINESS   SCREEN  •   1967, 


CADWELL  PRODUCTIONS: 

Commercials:  for  Naliimal  Bank  of  Commerce, 

:  Four     Fl;unes,     Flame     Room;     Belle-Shanneer; 

I  Levy's  ( |ay  Scott  &  Assoc.);  Memphis  Light,  Gas 

&  Water   Div.;    Eastgate    I31dg.    (Creenshaw   & 

Rush);  Medicentcrs;  Lake  Anowhcad;  Kar  Wash 

(Walker  &  Assoc);    Sealy   Fashioniters;   Carrier 

Air  Conditioner   (Merrill  Kremer);   King  Cotton 

Meat  Products  (Rosengarten  &  Steinke);  Reelfoot 

1  Packing  Co.  ( Noble-Dur>' ) ;  etc. 

FOTOVOX,   INC. 
752  South  Somer\iUe,  Memphis,  Tenn-  38104 
(Mailing  Address:  Box  43S6) 
Phone:  (901)  526-1239 

Date  of  Organization :  1951;  Inc.  19.55 

Elston  Leonard,  Jr.,  President 
F.  M.  Leonard,  Secretary-Treasurer 
Services:  Research;  script;  production  of  mo- 
tion pictures,  slidefilms;  special  presentations  for 
business,  industr>'.  Tele\ision  commercials  and 
series  productions.  Studio  or  location.  Anima- 
tion, live-action,  documentary.  Custom  recording 
and  tape  duplicating.  F.tciLrriEs:  45  x  65  sound 
stage  and  20  x  30  insert  stage;  theatre  with  pro- 
jection room  equipped  for  interlock  screening; 
standing  sets  and  scene  dock;  prop  room;  con- 
struction shops;  talent  file,  art  and  animation 
department;  Hot  press  titling  equipment;  four 
!  editing  rooms.  Moviola  equipped;  seven  magnetic 
channels  and  mixer.  Stancil-Hoffman  recorder 
and  dummies;  30/50  and  audible  tone  generator 
'for  shdefilm  tracks.  Magnecord  tape  duplicator 
portable  sntic  recorder;  nmiter  amplifier,  equal- 
izers; sound  effects  library  and  4  music  libraries; 
I  Mitchell,  .Auricon  and  Cine  Special  camera  equip- 
imeiit;  electronic  control  slidefilm  animation  cam- 
lera:  hydraulic  Crab  dolK ;  Telefunken  and  E\' 
microphones;  Mole-Richardson  mike  boom  and 
'perambulator;  M-R  and  Mc- .Mister  lighting  equip- 
|ment;  grip  equipment  and  sun  reflectors;  small 
ibackcround  proiectinn  screen,  still  equipment; 
J35mm,  2Vi.  4x5,  5x7,  and  8x10.  ColorTran, 
iQuartz,  and  Lowell  Light  location  lighting  equip- 
ment 

RECENT       PRODUCTIONS       AND       SPONSORS 

IMoTioN    PiCTLRts;     Cunxinumnn    i:nd    Rrligion; 

iCommtmist  Morals;   The  Truth  About  Commu- 

inivm   (The  National  Education  Program);  Petti- 

\bone  Master  5  Forester  (Pettibone  Nfullijdn  Cor- 

Doration);  A  Conversation  with  Ian  Smith   fCiti- 

Fonim);    Suprrhird   Toys    (Tennessee   In- 

ries);    Tuin    Drive    in    Presentatior)    (Malco 

! :    aters). 


INDIANA 


RICHARD  GAIBREATH,   INCORPORATED 
2920  Engle  Road,  Fort  Wa>-ne,  Indiana  46807 
Phones:  (219)  744-4379;  744-4596 

Date  of  Organization:  1950;  Inc.  1961 
Richard  Galbreath,  Producer-Director 
Services:  Motion  picture  production.  Facilities: 
Equipped  for  b&w  .md  color,  lip  sync/soimd  or 
silent.   He.avv'   illumination   lighting;   mobile   loca- 
ion  equipment. 

«ECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PimHKS:  Idea  in  Action  (.\MP,  Inc.); 
3reakthrnufih  (Ford  Motor  Co.);  Muscle  in  the 
Zrain  Marliet  (Indiana  Farm  Bureau  Coop.); 
Hood  to  the  Camcrorts  (National  Council  of 
rarmer  Ccxip);  Operation— E  (Peter  Eckrich  & 
ions.  Inc. ) ;  Ptierto  Rico  Produces  Profit  ( Indus- 
rial  Opprirtunitios,  Inc.V 


I      Client   References  to  Guide  the   Buyer 

•  Client  references  pro\  ided  in  these  listing  pages 
ire  for  the  guidance  of  our  buyer-readers.  Check 
-ides  and  sponsors  listed;  preview  work  of  your 
prospective  producer  who  is  listed  in  these  pages. 


J.   B.   MCGINNIS   FILM   PRODUCTIONS 

1403  Shawnee  Road,  Indianapolis,  Indiana 

Phone:  (317)  251-1817 

Date  of  Orgaiii/atiDu:  1965 

Karen  B.  .McGinnis,  Secretary  and  Treasurer 
Services:  Motion  pictures,  TV  films  and  com- 
mercials, industrial  films.  Facujties:  Studio,  edit- 
ing, 16mm  production  equipment  (sound  and  si- 
lent). 35mm  (on  request). 
RECENT      PRODUCTIONS      AND      SPONSORS 

.Motion  Pictibes;  The  Allamil  Story  (Altamil 
Corporation ) .  TV  Spots:  Mortey  on  the  Move 
(Indiana  National  Bank);  Cosco  Cradlette  (Ham- 
ilton Coscii.  Inc.);  Roberts  Animals  (Roberts 
Dairy);  Say  Wluii  you  Think  (Time-Life  Broad- 
east  (WFBMTV). 


MICHIGAN 

Metropolitan   Detroit  Area 

Contempo!   Productions,  Inc. 
690  East  Maple  Road,  Birmingham,  Michigan 

48011 
Phone:  (313)  ^a  2-8363 
Ross  R.  Callaway 
(See  complete  listing  under  New  York  City) 

NEIl  DOUGLAS  PRODUCTIONS 
3030  Iroquois  Ave.,  Detroit,  Michigan  48214 
Phone:  (313)923-0303 

Date  of  Organization:  1927 

Neil  Douglas,  President 

Rosalie  Douglas,  Secretary-Treasurer 

Mary  Neil  Morrison,  Promotion  Executive 
Sekvices:  Films  for  travel  promotion,  service 
organizations  in  financial  and  public  relations 
areas,  education  project  documentaries.  Facili- 
ties: Photographic  studio,  film  projection  theater; 
.■Vrriflex.  Paillard,  etc.;  sound  recording  on  t;ipe, 
access  to  commercial  laboratory  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires:  The  Bold  Vikings  (.Norway 
Government);  There  Shall  Be  \ew  Glory  (Span- 
i.sh  Tourist  Dept.);  The  Suprising  Finns  (Finnish 
National  Tourist  office);  Magnificent  Fury  (.Alas- 
ka Promotion  Dept.):  And  There  Was  S'o  Xight 
(Swedish  National  Travel  Office). 

F.   B.   N.   FILMS 

15240  Crcscent^vood,  East  Detroit,  Michigan 

Phone;  (313)  PR  .5-0114 

Date  of  Organization:  1958 

Bert  Penzien,  Owner,  Cinematographer 

Dan  Blough,  Safes 

Robert  Anthony,  Narration  and  Scripts 
Services:  16nim/35mm  motion  pictures  for  thea- 
tres,   television   and    industrv'.    Facilities:    16/- 
35mm    cameras;    editing   and   sound   equipment; 
ColorTran  lighting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Tiieatrk  AL  SiioHi:  Historical  Mackinac  Island 
(Universal  Pictures).  Televisio.n  Film:  The  Su- 
premes  (Fitzpatric  Inc.).  Theater  Screen  Aes; 
Series  of  120  screen  ads  (Dolan  Theater  Ser.). 


ROBERT   FISHER   PRODUCTIONS 

403  Fisher  Building.  Detroit.  Mich.  48202 

Phone:  (313)  875-0430 

Date  of  Organization:  1957 

Robert  S.  Fisher,  Producer 

Dayton  C.  Closser,  Writer 

Marian  S.  Fisher,  Vice-Pre':. 

.Auilre)  J.  Fisher,  Secretary 
Servicf^;     Motion    pictures,    motion    sUdefilms, 
sound    filmslrips,    packaged    meeting    materials, 
TV    commercials.    rAciLrriEs:    Facilities    rented 
as  required. 


EAST  CENTRAL  STATES 


ROBERT  FISHER  PRODUCTIONS: 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti'res:  Close-Ups  of  the  Wild  (Chev- 
rolet Div.).  Slidefilms:  P  (t  A  S'ewsreel;  Big 
News  in  Ring.?,-  5956095  (Chevrolet  Division); 
The  Year  for  Sotilhem  Living  (Southern  Living 
Magazine) 

FLOREZ  INCORPORATED 
815  Bates  Street,  Detroit,  Mich.  48226 
Phone:  (313)  WO  2-4920 

Date  of  Organization:  1931 

Cenaro  A.  Florez,  President 
J.  Raymond  Cooper,  Senior  Vice-President 
Herbert  Hall,  Vice  Pres.,  Client  Service 
Clark  E.  Pardee,  Jr.,  Vice-President 
Ernest  D.  Nathan,  Vice-President, 

Consultative  Service 
C.  E.  Broderick,  Vice-President 
R.  M.  MacKinnon,  Vice-President 
Charles  W.  Sabin,  Secretary-Treasurer 
W'm.  E.  Herzog,  Art  Director 

Services:  Management  consultation  on  sales  man- 
power development.  Planning,  writing  and  pro- 
duction of  complete  sales  training  programs.  Pro- 
duction of  audio-visual  media,  including  motion 
pictures,  slidefilms,  recordings,  slides  and  trans- 
parencies, flannelboard  presentations,  charts  and 
printed  materials.  Personnel  Services  Division  of- 
fers consuJtation,  research  and  personnel  testing. 
Visual  Presentation  Division  offers  graphic  and 
film  arts  ser\'ices,  plus  meeting  plans  and  arrange- 
ments. Facilities:  Six-story  main  office  in  down- 
towii  Detroit. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  The  Perils  of  Pauline  &  Pete  (Gulf 
Oil  Corporation);  Clues  and  Miscues;  Better 
Than  .  .  .  ;  Three  Screen  1967  Product  Features 
(American  Motors  Corporation).  Stock  Market 
Lecture  Course  (Paine,  W'eber,  (ackson  &  Cur- 
tis). 


THE  JAM  HANDY  ORGANIZATION,   INC. 
2821  East  Grand  Blvd.,  Detroit,  Mich.  48211 
Phone:  (313)  TR  5-2450 

Officers 
Jamison  Handy,  President 
William   G.   Luther,    Executive  Vice-President 
(ohn  .\.  C,uni)bcll.  Treasurer 
W.    Eugene    Hunter,    Scmor   Vice-Prfs;</i-nf 
Russell  B.  Robins,  Senior  Vice-President  for 

Mercharulising  and  Market  Development 
Everett   F.   Schafer.   Senior  Vice-President  for 

Planning  and  Programming 
Harold  Dash,  Vice-President,  Western  Contacts 
James  V.  Grann,  Vice-President,  Production 
Jennings   Hammer,  Vice-President,   Motion 

Picture  Planning 
Charles  W.  Renfrew,  Vice-President 
Hughes  G.  Southwell,  Vice-President, 

Business  Theater 
T.  H.  Westermann.  Vice-President.  Eastern 

Contaels 
N'incent  Henuan,  Secretary 

Branch  Offices 
New  York:    1775  Broadwav.  New  York,  New 
York,  11019.  Phone   (212)   JUdson  2-4060. 
Herman  Goelz,  in  charge 

Ciucago;  230  N.  Michigan  Avenue,  Chicago, 
Illinois  60601.  Phone:  (312)  STate  2-6757. 
Harold    Dash,    Vice-President,    in    charge. 

IIollvw(X)d:  1680  North  \'ine,  HoIIvwixkI, 
California  90028.  Phone:  HOIK-wood  3-2321. 

PrrrsBUBCii,  Pennsvlvania.  Phone:  (412) 
ZEnith  0143. 


I7(li    PRODUCTION    REVIEW 


161 


■I 


DETROIT,  MICHIGAN 

(continued   fbom    the   pbeceding   pace    161) 


THE  JAM  HANDY  ORGANIZATION,   INC. 
2821  East  Grand  Blvd.,  Detroit,  Mich.  48211 
Phone:  (313)  TR  5-2450 

Services:  Motion  picture  production:  commer- 
cial, industrial  and  sales  promotion;  personnel, 
customer  and  public  relations;  minute  movies; 
sponsored  shorts;  safety,  educational  motion  pic- 
tures; television  commercials;  theatrical  and  non- 
theatrical  distribution  service.  Filmatrip  and  slide- 
film  production:  commercial,  industrial,  sales 
training  and  shop  training,  customer  relations  and 
public  relations;  merchandising;  training;  cartoon. 
Glass  slides,  transparencies,  slide  racks,  opaque 
materials.  Meetings  assistance:  staging  and  pro- 
jection service,  convention  programs,  live  shows. 
FACn-rriES:  Complete  studio.  Sound  stage,  re- 
cording, set  construction,  direction,  casting,  scene 
design,  mock  ups,  miniature,  stage  management, 
field  reconnaissance,  animation  studios,  music 
direction  and  orchestra,  rear  projection,  prop  de- 
partment, speech  and  acting  coaching,  slide- 
film  studio,  film  processing  laboratories,  art  de- 
department,  location  equipment,  creative  staff. 
Projection  equipment,  sales  and  service.  Special 
devices;  suitcase  projectors.  Shoppers  Stoppers, 
continuous  loop  projection,  projectors,  synthetic 
training  devices. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Don't  Take  a  Chance  (Chev- 
rolet Motor  Div. );  Happy  Anniversary  to  All  of 
Us  (Sinclair  Refining);  Time  for  Living  (Parke, 
Davis  &  Co.);  The  Day  They  Didn't  Inspect  the 
Rope  (Armco  Corp.);  A  Special  Breed  (J.  I.  Case 
Co.);  Case  After  Case  (Gen.  Motors  Acceptance 
Corp.);   Service  Second  to  None   (Motors  Insur- 
ance Corp.);   The  Wonder  of  "Water  (American 
Water\va\s  Operators);  The  Name  of  the  Game 
is  Green'  (The   Detroit  News);   The  Selling  Se- 
crets   of    Ben    Franklin    (Dartnell    Corp.);    The 
Story   of   Die   Heads  and   Taps    (United-Green- 
field Corp.);  The  Triad  of  Infection  (Eli  Lilly); 
The   Canteen   Story    (Canteen   Corp.);   Ideas  in 
Action    (Westinghouse);  One  of  a  Kind   (Radio 
Station   WjR);    Supermarket  Rallies    (Coca-Cola 
Co.);     The     Food-Life     Preserver     Refrigerator 
(Frigidaire     Division).      Slidefilms:      Skyhawk 
Holmes  Solves  Case  0007^4;  I'll  Tell  You  What 
I  Mean;   Crack   the   Closing   Barrier    (Chevrolet 
Motor   Div,);    Get   Wise   and   Price    Is   Not   the 
Problem    (Westinghouse);    The    People    Watch- 
ers (S.  S.  Kresge  Co.);  Spotlight  on  Employee 
Benefits   (Marsh  &   McLennan);   Old  Fashioned 
Virtues    Pay    Off    (Pontiac    Division);    Door    to 
Opportunity    (J.    L   Case);    The  Job   of  Market- 
ing and  Times  Have  Cltanged  (Coca-Cola  Corp.) ; 
Credit  and  Collections    (American  Telephone  & 
Telegraph);  A  Quiet  Revolution   (National  Gyp- 
sum);  The  Runaways    (Detroit  News).   School 
Ser\tce  Productions:   Insect  Societies,  Indiana, 
Tales  by  Rudyard  Kipling  Using  Sets  and  Num- 
bers, Our  Community',  Numbers,  Names  and  Col- 
ors, Art  Appreciation-Painting,  Automotive  Sheet 
Metal  Repair,  Biology  Dissections.  Biology  (Tech- 
niques or   Dissection),   Famous   Composers   and 
Their  Music. 

HENNING  AND  CHEADIE,  INC. 
10000  Greenfield  Road,  Detroit,  Mich.  48227 
Phone:  (313)  BR  2-1000 

Date  of  Organization:  1945 

George  R.  Cheadle,  President 

John  D.  Joseph,  Vice-President 

James  Heinonen,  Technical  Editor 

Alan  R.  Hibbert,  Secretary 
Services:  Preparation  of  sales  promotion  and 
training  programs  and  materials  including  mo- 
tion pictures,  sound  filmstrips,  overhead  trans- 
parencies, charts  and  literature.  Complete  direct 
mail  and  addressing  services.  Facilities:  Writ- 
ers, photograph)',  recording  and  direction;  direct 
mailing  data  processing  facihties. 


HENNING  AND  CHEADLE: 

RECENT      PRODUCTIONS       AND       SPONSORS 

Slidefilms:  Operation  Profit  Growth  for  '67;  A 
Case  of  Positive  Protection  ;md  A  Winning  Com- 
bination (Pittsburgh  Plate  Glass  Co.);  Lawn 
Crypts  (Allegheny  County  Memorial  Park); 
There  Is  a  Difference   (Creditors  Service,  Inc.). 

INSTRUCTIONAL  ARTS,  INC. 

16210  Meyers  Road,  Detroit,  Mich.  48235 

Phone:  (313)  UN  2-3932 

Date  of  Organization:  1946 

Nicholas  ].  Beck,  President 

James  W.  Atkinson,  Vice-Pres.  &  Treasurer 

Gerald  C.  Simon,  Secretary 

John  Parrott,  Head  of  Sales 
Services:  Creative  and  production  staff  for  slide- 
fihns,  motion  pictures,  slides,  instructional  man- 
uals, catalogs,  aitwork  and  photography.  Audio- 
visual equipment  sales.  Facilitizs:  Complete  art 
and  photographic  departments  including  40'  x 
50'  stage  with  equipment  for  still  or  motion  pho- 
tography; still  laboratories;  16mm  and  35mm 
animation  stand;  recording  studio;  hot  press  tj'pe- 
setting  department. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Tlic  Quest  for  Quality  (Merit 
Industries):  Slidefilms:  Follow  the  Leader 
(GMTC);  The  Uni  Line  for  '66  (New  Idea 
Farm  Equipment  Co.);  Tlie  1966  Air  Condi- 
tioner Line  (American  Motors  Corp.);  America 
History  Series  (Encyclopedia  Britannica). 


Kerbawy-MPO 
1300  Buhl  Building,  Detroit,  Michigan  48226 
Phone:  (313)  963-0201 
Haford  Kerbawy,  President 
(See   complete    data    of    MPO    Productions, 
N.Y.C.) 


NATIONAL  TELEVISION  NEWS,  INC. 
560  W.  Eight  Mile  Road,  Detroit,  Mich.  48220 
Phone:  (313)  541-1440 
Date  of  Organization:  1961 
Howard  Back,  Executive  Editor 
Jim  O'Donnell,  Managing  Editor 
Leshe  Walden,  Production  Supervisor 
Betty  Gunther,  Operations  Manager 
Services;    Planning,   production,   distribution   of 
newsfilm   for  business   and   industry;   production 
of  syndicated  TV  series;  TV  public  relations  coun- 
seling; preparation  and  distribution  of  TV  sports- 
film,    women's    features,    editorial    matter,    radio 
newstape  and  related  material.   FACiLrriES:    16/ 
35mm  production  and  editing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  (TV  Specials):  Outlook  '67 
(Armco  Steel  Corporation,  Bank  of  America, 
Chrysler  Corporation,  Minneapolis-Moline,  Inc., 
Sun  Oil  Companv);  Yon  and  the  Economy  (Frigi- 
daire Division,  'General  Motors,  General  Foods 
Corporation,  John  Hancock  Mutual  Life  Insur- 
ance Co.,  Lederle  Laboratories).  Newsfilms: 
for);  American  Petroleum  Institute,  Bendbc  Cor- 
poration, Cadillac,  Chevrolet,  Chrysler-Plymouth, 
Chrv'sler  Corporation,  Chrysler  Marine  Products, 
Dodge,  General  Tire,  Lederle  Laboratories,  The 
Peace  Corps,  Pontiac,  Renault  and  Volkswagen. 
TV  Films:  26  half-hour  programs,  George  Pier- 
rot's World  Adventure  Scries  for  national  distri- 
bution. 


Pelican  Films,  Inc. 
New  Center  Building,  Detroit,  Michigan  48202 
Phone:  (313)  871-4200 

Ed  Henry,  Producer 

(See  complete  listing  under  New  York  City) 


REGAN  PRODUCTIONS,  INC. 

19730  Ralston,  Detroit,  Mich.  48203 

Phone:  (313)  883-2800 

Date  of  Organization;  1950 

Lawrence  M.  Regan,  Cfiairman 

James  L.  Herman,  President 

Robert  R.   Engelhard,  Vicr-Prcs.,  Editorial 

Randall  D.  Garrison,  Vice  President, 
Special  Projects 

Lawrence  O.  Perry,  Production  Manager 

Frederick  T.  Sherry,  Bus.  Mgr.,  Secretary 
Services:  Complete  programs  for  training,  sales 
promotion,    pubUc    relations    and    education     in- 
cluding sound  motion  pictures,  sound  slidefilms, 
business  meetings,  film-controlled  meetings,  prmt- 
ed    materials,    stage    presentations,    audiographs 
and  TV  spots.  Facilities:  Studio  and  stage  de- 
signed, built  and  equipped  for  motion  picture  and 
sUdefilm  production.                                                      ' 
RECENT      PRODUCTIONS      AND      SPONSORS, 
Motion  Pictures:  Flags  are  for  Flying  (General, 
Motors  Corp.);  No  Accident  and  Championship 
Basketball  (Ford  Motor  Co.);  1st  Quarterly  Deal- 
er Meeting  and  Parts  Managers  Forum  (Cadillac 
Motor  Car);   Protective  Maintenance    (Amencan 
Motors  Corp.).  Slidefilms:  DOT  Film  Program 
(New    York    International    Film    &   TV    Festival 
Award  Winner) ;  Future  of  Planned  Maintenance, 
Diesel  Engine  White  Paper,  1967  Product  Sem- 
inar, 1967  Product  Service  Training  Conference 
(GMC  Truck  &  Coach  Division);  Business  Man- 
agement Meeting  (Cadillac  Motor  Car);  Criterion 
Gate  Valves,  Deming  Pump  (Crane  Co.);  Cotjr- 
tesy    Pays    Off,    Sell    Credit,    Tlie    Man    from 
N.A.I.L.    (Montgomery  Ward  &   Co.);   Finding 
the  Time   (Kellogg  Co.);  Press  Preview   (Heub- 
lain,   Inc.);   Dairy  Council    (Educational   Media, 
Inc.')-    Selling    Aids    Meeting    (Owens    Coming 
Glass);  Buick  Opel,  Buick  Electra  (SCI  Division- 
McCann  Erickson).  

ROSS  ROY,  INC. 
Motion  Picture,  Visual  Aids  &  Stage  Div. 
2751  E.  Jefferson  Ave.,  Detroit,  Mich.  48207 
Phone:  (313)  567-4000 

Branch:   500  Fifth  Avenue,  New  York,  N.  Y 
10035.   Phone:   (212)   565-3200.   William   A 
Walker,    Exec.    Vice-Pres.;    F.    Henry    Lar 
son,  Vice-Pres.  &  Acct.  Exec. 
Thomas  P.  Marker,  Vice-President,  Stage 

&  Motion  Picture  Production 
Donald  G.  Trac\',  Vice-President,  Visual  Aid: 
Robert  S.  Fisk,  Vice-President,  Creative 

Supervisor  —  Merchandising 
F.  J.  O'Neil,  Executive  Producer 
John  Zachary,  Prod.  Mgr.,  Motion  Pictures 
Services:  Create  and  produce  motion  pictures 
slidefilms  and  industrial  theater  programs  of  al 
kinds.  Facilities:  Creative  and  supervisory  stafB 
fihn  editorial  facilities;  two  equipped  stages;  con 
tinning  contractual  agreements  covering  special 
ized  creative  requirements  and  mechanical  facill 
ties, 
RECENT      PRODUCTIONS      AND      SPONSOR 

Motion  Pictl-res:  Ballads  for  '67;  Field  Fore 
Meeting,  Cars;  and  Field  Force  Meeting,  Truck 
(Dodge  Di\ision.  Chn,'sler  Corp.);  Michigan 
U.S.A.  (Michigan  Tourist  Council);  Salesmen 
'67  Product  Meeting  and  Barracuda  Introduc 
tion  Films  ( Chrvsler-Plvmouth  Division,  Chrys 
ler  Corp.);  Pure-Pak  Partnership  (Ex-Cell-( 
Corporation);  Hydro-Vee  (Chrysler  Marine  Prod 
ucts  Division);  '67  Distributors'  Introductwt 
(Chrvsler  International,  U.S.A.).  Slidefilms 
Continuing  programs  for  Chrysler  Corporation  an 
other  clients.  t\'  CoMiiERCuLs:  for  Blue  Cross 
Blue  Shield,  Michigan  Tourist  Council,  ChrysW 
Marine  Products  Division,  Detroit  Bank  &  Trus 
Company. 

Van  Praag  Productions,  Inc. 
2301  Dime  Bldg.,  Detroit,  Michigan  48226 
Phone:  (313)  WO  2-4896 
Henry  Marcus,  Manager 
(See  complete  listing  under  New  York  City) 


162 


BUSINESS   SCREEN  •   19« 


VIDEO  FILMS,  INCORPORATED 
1004  E.  Jefferson  Ave.,  Dctroil,  Mich.  48207 
Phone:  (313)  WO  2-3400 
Date  of  Organization:  1947;  Inc.  1959 

Wilham  R.  WithereU,  Jr.,  President 
Clifford  Hanna,  Vice-Pres.  and  Sales  Mgr. 
Services:  Production  of  sales  promotion,  sales 
training,  public  relations,  and  engineering  motion 
pictures  for  industry'.  Script;  animation  and  live 
photograph)';  music  selection;  sound  recording 
and  mi.xing;  editing  and  conforming;  completion 
!ser\ices  for  in-plant  units;  slidefilms;  TV  com- 
mercials. Facilities:  Sound  stage;  Maurer  and 
Arriflex  cameras;  editing  rooms;  16mm  and  35mm 
Moviolas;  interlock  screening.  Complete  sound 
and  hght  equipment  for  studio  and  location. 
RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.v  PiCTT  iiES:  Speak  up  for  Safety  ( Consum- 
mers  Power  Companj');  High  Standards  (Huck 
Manufacturing  Company);  Big  Power  Grab  (De- 
troit Edi-son);  This  is  Nest-Pak  (Anchor  Steel  & 
Conveyor  Co.);  Safety  Knows  no  Season  (Mon- 
•00  .\uto  Equipment  Company);  A  New  Look 
It  the  Soo  (U.S.  -■Vrmy  Corps  of  Engineers);  R. 
S.  Evans  '67  Announcement  and  1967  Better 
rhan  (American  .Motors  Corporation);  Partners  in 
1'recision  Packaging  (Foreign  Tracks)  and  The 
Hidden  Talent  (Swedish  version)  (Ex-Cell-O 
Corporation);  Profitman  (Walker  Mfg.  Co.). 
>Lii)KFiLMS:  \o.  3  (Homestead  Corporation). 
!■%■  Co.MMERCiALS  for:  Michigan  Mutual  Liabil- 
t\  Co.  and  First  Federal  Sa\ings  of  Detroit 
Hi'hr.  Otto,  -Abbs  &  .Austin);  Master's  Secret, 
IK  (M.G.  Advertising);  Michigan  State  Coun- 
il  tor  the  Arts  ;ind  Elite  Creations. 

Wilding   Inc. 

4925    Cadieux    Road,    Detroit,    Mich. 
Phone:    (313)   TUxedo   2-3740 
\\  illiiim  R.  Winn,  Vice-President 

1.1335   Livemois   Ave.,   Detroit,   Mich. 
I'hone:  (313)  WEbster  3-2431 
\\ .    W.    Kraft,   Vice-President,  Branch   Mgr. 
Si'e  complete   listing  under  Chicago  area) 

Other  Michigan   Cities 

PORTAFILMS 
4 1  SO  Dixie  Highway ,  Drayton  Plains,  Mich. 

4S020 
ri.one:  (313)  674-0489 
I  ),ite  of  Organization:  1947 
\\'illiam  .Murray,  Director 
Edward  F.  Wheeler,  Sales  &  Utilization 
I'lhn  Warren,  Finance 

1  Knickerbocker,  Design  &  Animation 

I  Colson,  Editorial 
I  ■\vei\  King,  Production  Coordination 
Michal  Bright,  Office 

EFviCES:    Designers   and   producers   of   modem 

[ictures  for  business  and  education.  Facilities: 

>wii    and/or    rent   all    equipment    and    facilities 

il  for  live-action,  animation  and  stop-motion. 

:.£NT      PRODUCTIONS      AND      SPONSORS 

I'liiiN  Pi(:tl-ke.s:  Dig  Big  ( Baldwin-Lima-Ham- 

t"!    Corporation);    The    Children    of    St.    ]ude 

\l  SAC);  Let  Them  Learn  (Encyclopaedia  Brit- 

"iuca    Films/Bell    &    Howell);    The    Widening 

yortd  of  Presiotite   (PrestoHte  Company);  Miss 

mmerica  TV  Commercial  (American  Medical  .As- 

fpdation ) ;  An  Overture  to  a  Neighborhood  Hero 

I AP    Parts    Corporation ) ;    History    of    Prote-its 

demonstrations  #IU. 

\— — 

Your  Most  Complete  Reference  Source 

!f  This   17th   Production   Re\-iew  lists  over  500 

pecializing    producers,    principal    film    distribu- 

t)ts,     government     a-v    programs     and     writers. 

•  Cxtra    copies    of    this    Hth    Annual    on    request 

'l-hile  supplies   last.   Enclose   $2.00  with   order. 


TIME   LIFE   8   PRODUCTIONS 
(Oiv.  Time  Life  Broadcast,  Inc.) 

120  College,  S.E.,  Grand  Rapids,  Michigan 

Phone:  (616)  GL  9-4125 

Date  of  Organization:  1962 

Howard  J.  Silbar,  Managing  Director 

Linda  Dejong,  Executive  Producer 

Robert  LaBour,  Executive  Producer 

Leonard  Bridge,  Controller 

Gerald   Vander  Sloot,   Recording  Engineer 

Greg  Mavo,  Film  Editor 

\Valt  Stokes,  Art  Director 

Gerald  Kruyf,  Photographic  Director 

Peter  Whigham,  Sales 

Sehmces:  16  and  8  mm  color,  b&w  photography. 
Slide  and  film  strip  production.  Editing;  sound 
recording;  scripts  for  audio  and  \'ideo;  art  work; 
music;  TV  commercials;  video  tape  recording; 
translation  and  foreign  language  recording.  Film- 
ing available  in  foreign  markets  through  parent 
company  (Time,  Inc.).  Facilities:  Sound  studio; 
projection  room;  editing  rooms;  art  department; 
music  library;  carpentry  shop. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictikes:  Sitting  Pretty  (.American  Seat- 
ing Company);  A  Time  to  Begin  (.Aquinas  Col- 
lege); Retreat  (Michigan  Dept.  of  State  Health); 
In  the  Red  or  the  Black  (RC  Allen  Business  Ma- 
chines, Inc.);  Off  Street  Parking  (Michigan  State 
Dept.  of  Highway);  DeZwaan  (City  of  Holland, 
Michigan);  To  Those  Who  Care  (W.  Michigan 
Catholic  Diocese);  A  Sure  Thing  (Import  Motors 
Volkswagen);  Helping  Others  (Mary  Free  Bed 
Hospital).  Slidefilm:A  Bed  Time  Story  (Gen- 
eral Appliance  Corp.— Div.  of  Gibson  Refrigerator 
Co.).  TV  Commebcl^o^:  for  Herpolsheimer  De- 
partment Store  (Lundberg  Thompson  Associ- 
ates; Vescio  Foods  (Breen  Advertising);  Meijer 
Super  Markets  (Johnson  &  Dean  Advertising); 
Michigan  Dept.  of  Sanitarians. 


CAPITAL  FILM  SERVICES,   INC. 

1001  Terminal  Road,  Lansing,  Michigan 

Phone:  (517)  IVanhoe  7-3735 

Date  of  Org.anization:   1942;  Inc.:   1964 

lames  Robert  Hunter.  President 
Edna  F.  Hunter,  Vice-President 
Richard  G.  Cole,  Manager  and  Director 
James  Landes,  Secretary  &  Quality  Control 
Supervisor 

Services:  Script  to  screen  productions;  T\'  com- 
mercials; kinescopes;  fihnstrips;  slide  presenta- 
tions; titles  and  animation  photography;  complete 
motion  picture  producer  services;  studio  record- 
ing and  record  cutting.  Facilities:  Motion  pic- 
ture processing  laboratory,  8mm,  16mm  and 
35mm,  color  and  black  and  white.  Licensed 
Eastman  Kodak  Kodachrome  II  processor.  Black 
and  White  reversals,  negative-positive  and  optical 
sound  tracks,  Fairchild  and  Ansco  color  process- 
ing. Complete  laboratory  f:icilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictxres:  It's  Your  Association  (.Michi- 
gan State  Employees  Assn.);  Operation  Oppor- 
tunity (.Michigan  Technological  University); 
Freedom  (U.  S.  .Army  Tank-Automotive  Center); 
Servo-Chief  (Jackson  \'ibrators):  Vcnczuelean 
Call  (Wesleyan  Community  Church);  All  Fired 
Up  (East  Jordan  Iron  Works);  It's  System  of  Edu- 
cation (Grand  Blanc  Public  Schools);  Lunar 
Space  Vehicle  (Bendix  Corporation).  TV  Com- 
mercials; for  Jepson-Murray  .Adv.,  Aves  Adv., 
Jaqua  Adv.,  Flair  Adv..  Wallace-Blakeslee  Adv., 
Harry  Goldberg,  Jr.,  Adv. 


'jfc'  this  syTnbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in   this   17th  Production   Review  issue. 


EAST  CENTRAL  STATES 


OHIO 

Metropolitan   Cincinnati  Area 

K  &  S  FILMS,  INC. 
10490  Taconic  Terrace,  Cincinnati,  Ohio 

45215 
Phone:  (513)  771-4440 

Date  of  Incorporation:  1946 

Jack  R.  Rabius,  President 

S.  Harry  Wilmink,  Vice-Presiaent 

Roma  I.  Rabius,  Seeretary-Treasttrer 

John  Ruth\'en,  Art  Director 

Mary  J.  Stefansson,  Production  Coordinator 

Clifton  Price,  Production  Supervisor 

John  H.  Rabius,  Technical  Director 

Roger   McEIya,    Roger   McHugh,   Cameramen 

Albert  Tyler,  Production  Assistant 

Services:  Specializing  in  industrial  motion  pic- 
tures, sales  training  films,  sound  slidefilms,  ani- 
mated and  hve  TV  commercials.  FACiLmES: 
Production  facilities,  air-conditioned:  two  3,000 
sq.  ft.  studios,  sound  control  rooms,  narration 
studio,  conference  room,  editing  rooms,  art  and 
animation  studio.  Script  service,  16mm  synchron- 
ous sound  recording  equipment  and  complete 
editorial  services. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.MoTio.N  PiCTLRES:  How  to  Automate  a  Ham- 
burger (Burger  Chef  Systems,  Inc.);  A  Bright 
New  World  (.American  Realty  Senice);  Ad- 
vanced Microelectronic  PCM  telemetry  System 
(Radiation  Inc.);  Preview  Film  (Association  Lo- 
cal Transport  Airhnes ) ;  Profit  the  Inter-Con- 
tinental Way  (Inter-Continental  Hotel  Corpora- 
tion). Slidefilms:  Credit  Serves  You  (Credit 
Bureau  of  Cincinnati);  Discover  the  World  (Cin- 
cinnati Historical  Society).  T\'  Commercials  for: 
American  Bank  &  Trust  Series  (American  Bank 
&  Trust  Co. ) ,  Kenner  Toy  Mfg.  Co.  Series  ( Leon- 
ard M.  Sive  &  Assoc);  Bunny  Bread  Series  (Fes- 
sel,  Siegfriedt  &  Moeller,  Inc.);  Rainbow  Crafts 
Play  Doh  Series  (Rainbow  Crafts-General  Mills), 
Jif  Peanut  Butter  Interviews  (Procter  &  Gam- 
ble); Heiner's  Bread  Series  (John  J.  McCormack 
Advtsg.,  Inc.),  First  National  Bank  of  Kalama- 
zoo Series  (Wm.  John  Upjohn  Assocs.,  Inc.); 
Gold  Carpet  Group  Series  (Financial  Advertis- 
ing .Agency,  Inc. ) :  and  others. 

LASKY  FILM  PRODUCTIONS,  INC. 
3705  Lonsdale  Street,  Cincinnati,  Ohio  45227 
Phone:  (513)  271-5833 
Date  of  Organization:   1939;  Inc.  1956 
Max  Lasky.  President,  Executive  Producer 
Elizabeth  C.  Peters,  Treasurer 
H.  H.  Nieberding,  Secretary 
Marc  Siegel,  Script  Supervisor 
David  R.  Wilson,  Sound  Supervisor 
Douglas  L.  Gray,  Production  Supervisor 

SEB\ncEs:  Producers  of  motion  pictures  for  in- 
dustry and  television.  Specialists  in  color  photog- 
raphy. FACiLrriES:  Completely  equipped  sound 
studio  and  laboratory  for  16mm  production. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictihes:  A  Time  to  Wv,h  (Cincinnati 
United  .Appeal);  Lightweight  Lift  Engine  (Gen- 
eral Electric  Co.);  TIte  Sound  of  Profit  (Cinn. 
Lathe  &  Tool  Co.);  Tubhies  (Procter  &  Gamble 
Co.);  How  to  Become  a  Miracle  Worker  (Miz- 
rachi    Women's   Organization   of   .America). 

All  the  Facts  You  Need  to  Know 

li!r  Concise,  accurate  data  on  film  production 
.sources  throughout  the  world  appears  in  these 
pages.  The  buyer  is  invited  to  preview  airrent 
pictures  made  by  listed  companies;  the  nature  of 
their  experience  is  noted  under  Client  References. 


7lh    PRODUCTION    RKVIEW 


M3 


EAST  CENTRAL  STATES: 

Metropolitan   Cleveland  Area 

CINECRAFT,   INCORPORATED 

2515  Franldin  Blvd.,  Cleveland  13,  Ohio 

Phone:  (216)  781-2300 

Date  of  Organization:  1937;  Inc.  1947 

Ray  Culley,  President 

Paul  Culley,  Vice-President,  General  Mgr. 

James  Sheedy,  Secretary 

Arittia  Markworth.  Controller 

Robert  Haviland,  Executive  Director 

Robert  Mowry,  Art  Director 

Harry  Horrocks,  Chief  Cameraman 

Edwin  C.  Perr>',  Director-Cameraman 

Robert  Schneider,  Sound 
Services;  16mm  and  35mm,  color,  b&w,  produc- 
tion of  live  or  animated  subjects  for  documentary, 
sales  promotion  and  training,  public  relations, 
medical  and  full  length  T\'  productions.  Special- 
ists in  multi-camera  synchronous  shooting.  Orig- 
inal music  score  production,  8mm  projector  and 
film  point  of  sales  productions.  FACU-rriEs:  Fully 
equipped  building;  three  sound  stages;  floating 
recording  studio,  control  rooms  with  sound  equip- 
ment; art  dept.,  two  animation  stands;  film  proc- 
essing labs,  general  offices,  carpenter,  paint  shop; 
16mm  and  35mm  camera  equipment,  Mitchell 
NC  and  BN'C;  portable  diesel  electric  generator 
for  location  shooting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictt-res:  White  Betters  the  Best  (White 
Motor  Corp. ) ;  BuiMing  Political  Leadership  Series 
(Republic  Steel):  Hall  of  Fame  (Scott  &  Feteer); 
Ohio  Heritage  Series  (Sohio):  66  Sales  Meeting 
(Marathon  Oil):  MPs  for  A.  Schulman  Co.,  Blue 
Water  Sea  Foods,  Sherwin  Williams.  FrLMSTRiPS: 
Initial  Teaching  Alphabet  Series  (Greater  Cleve- 
land Educational  Research):  Series  Training 
Films  (Sherwin  Wilb'ams):  The  Union  Eye  Care 
Center  (AF  &  W);  Operation  Teamwork  (Glid- 
dro). 


EDWARD  FEIL  PRODUCTIONS 
1514  Prospect  Avenue,  Cleveland,  Ohio  44115 
Phone:  (216)  771-0655 
Date  of  Organization:  1953 
Edward  R.  Feil,  Executive  Producer 
\aomi  Weil,  Script  Department 
Services:    Production  of  industrial,   institutional, 
sales,  public  relations  and  promotion  films;  films 
for  teleWsion.   Facilities:   Scripts,  camera,  edit- 
ing,  and   sound  recording  available   for  location 
or  studio  production. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Tinrwrman  Story  (Tinnerman 
Company / Meldrum  &  Fewsmith,  Inc.);  Adven- 
ture: Greater  Cleveland  (The  United  .Appeal  of 
Greater  Cleveland);  Step  a  Little  Higher  (Read- 
ing Centers  Project-Adult  Education  Dept.  Cleve- 
land Public  Library);  Lakes  of  the  Four  Seasons 
(United  States  Land,  Inc./Wattenmaker  Adv.); 
Akron  —  Rebirth  of  a  City  (Citizens  for  Progress, 
Akron,  Ohio). 

GENERAL  PICTURES  CORPORATION 

4501  West  Pleasant  Valley  Rd.,  Cleveland, 
Ohio  44134 

Phone:  (216)  842-3636 

Date  of  Organization :  19.57 

George  Oliva,  Jr.,  President  &  Sales  Mgr. 

Miliard  M.  Horace,  Vice-Pres.,  Prod.  Supvr. 

Doris  Shaw,  Asst.  Production  Supervisor 

Mildren  Thompson,  Treasurer 
SER\nCEs;  Production  of  16mm  and  35inm  mo- 
tion pictures,  sound  slidefilms,  film  commercials, 
script  writers  for  training  programs,  sales  presen- 
tations, lecturers,  speeches,  newsreel  films,  still 
photograph)-,  art  work.  pACiLi-nES:  Sound  stage 
49'  X  49'  with  ceiling  grids  for  overhead  lighting, 
rear    projection,    Uvo    Fearless    Panoram    dollies. 


GENERAL  PICTURES  CORPORATION: 

Mole-Richardson  perambulator,  studio  and  loca- 
tion lighting  equipment,  Ampex  and  Magnasync 
tape  recording,  eight-channel  mixing  console. 
Maurer  optical  recorder.  Moviola,  Oxberry  anima- 
tion stanci,  music  and  sound  effects  library. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlres;  Spring  Dealer  Meeting  (Fire- 
stone Tire  &  Rubber  Company);  GE  Bulbs  Be- 
long   (General    Electric   Company);    Wet    Paint 

(Cleveland  Board  of  Education).  Commercials 
for;  Central  National  Bank  (Fuller  &  Smith  & 
Ross,      Inc.).      Slidefilm;      American-Standard 

(American-Standard).  TV  Spo-rs:  for  Society 
National  Bank  (Griswold-  Eshleman  Adv. 
Agency);  World  Publishing  Co.  (Lang,  Fisher 
&  Stashower  Adv.  Agency);  Glidden  (Meldrum 
&  Fewsmith  Adv.  Agency). 

INDUSTRIAL  MOTION  PICTURES,  INC. 
3211  Paj-ne  Avenue,  Cleveland,  Ohio  44114 
Phone:  (216)  771-1833 
Date  of  Organization:  1945 
A.  P.  MacDermott,  President-Treasurer 
D.  E.  MacDermott,  Secretary 

Services;  Motion  pictures,  filmstrips,  slides,  stills; 
sound  recording,  script.  Specialists  in  location 
work  for  heavy  industry.  Facilities:  Fully  equip- 
ped sound  stages;  editing  rooms;  animation  de- 
partment; six-channel  s>Tichronous  recording; 
complete  music  department;  Arriflex,  Auricon, 
Cine  Special,  Bolex  cameras;  mobile  equipment 
for  location  recording  and  photography. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictcbes:  Introduction  to  Kitimat  (Alcan 
.Aluminum  Corp.);  At  Your  Service  (American 
Cancer  Society);  .Annual  Convention  (.American 
Welding  Society);  The  Sights  and  Sounds  of 
Cedar  Point  (Tri-Graphic  Corp.);  This  and  That 
( DubHer  Gr\co  Corp. ) ;  Fork  Lift  Hoist  ( Dyson 
&  Sons  Co.);  Alliance  Machine  Co.  at  A.I.S.E. 
(Huet.  Becht  &  Henrich). 

Riviera   Productions 
3303   Rumson   Road,   Cleveland,   Ohio 
Phone:  (216)  RE  1-6076 
Pat  Rancati,  Eastern  Representative 
(See  complete  listing  under  Los  Angeles  area) 

VISUAL  METHODS,  INC. 
3910  Carnegie  Ave.,  Cleveland,  Ohio  44115 
Phone:  (216)  431-0700 
Date  of  Incorporation:  1963 
Donald  H.  Howe,  President/ General  Manager 

Services:  Preparation  of  original  material  for  all 
types  and  sizes  of  slides  and  visual  aids,  including 
writing,  ideas,  art  work.  t\-pe.  photography.  Pro- 
duction of  slides.  \'u-Graph  transparencies,  slide 
programs,  flip  charts,  filmstrips  and  sound  slide- 
films.  pACiLrriEs:  .Art  department,  studio,  camera 
and  processing  facilities  for  b&w  and  color. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Sales  Meeting  Slide  Programs  for:  Chase 
Brass  &  Cooper,  Goodrich-Gulf  Chemicals,  Dia- 
mond Alkali,  Hooker  Chemical  Corp.,  Manage- 
ment/Stockholders' Reports  for  Standard  Oil  Co.. 
Ferro  Corp.,  Jones  &  Laughlin  Steel.  New  busi- 
ness promotion  for  Austin  Co. 


Sound  Advice  for  the  Film  Buyer 

^  A  careful  study  of  the  prospective  pro- 
ducer's listing  text  is  a  prerequisite  to  film 
buying.  See  the  pictures  listed  by  the  com- 
pan\-;  note  the  nature  of  client  references. 
And  if  the  prospective  producer  isn't  listed 
in  these  pages  visit  his  facilities;  meet  per- 
manent staff  personnel  and  view  current 
pictures  identified  as  his  own  productions. 


VISUAL  TECHNIQUES,  INC. 

7016  Euclid  Avenue,  Cleveland,  Ohio  44103 
Phone:  (216)  361-3733 

Date  of  Organization:  April,  1963 

Edward  T.  Noll,  President 

Jerry  F.  Turk,  Executive  Vice-President 

Robert  T.  Davidson,  Jr.,  Vice  Pres., 
Engineering 

Charles  Toth,  Photographic  Supervisor 

Richard  Suhin,  Art  Director 

William  Taylor,  Sound  Engineer 
Services:   Production  and  staging  of  automated 
visual  and  stereo  sound  presentations  featuring 
multiple   screens   and   panoramic  projections   for 
sales     meetings,     conventions,     public     relation- 
marketing  meetings,  etc.   Facilities:   Air  cone 
tioned  32'  x  28'  studio,  newly  equipped  Ampt  . 
stereo  recording  studio,  art  studio,  photographic 
studio,  iinimation  camera  for  slides  and  sliaefilms, 
multiscreen  panoramic  camera.  Traveling  equip- 
ment including  12  and  16  channel  automatic  pro- 
grammers, dissolving  slide  projectors,  screens  anr^ 
stages  including  exclusive  Three-Plane  Project;. 
S\stem,    and    Wall-of -Light    Projection    Syste;. 
Walk-Thru-Screen,    Do-It- Yourself-Three    Screen 
sonic  programmer. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Presentations;  1967  Straight-Talk  Sales  Raiiu 
(B.  F.  Goodrich  Co.);  National  Audio-Vis-ual 
Dealers  Show;  Audio-Visual  Educational  Road 
Show  (Eastman  Kodak  Co.);  Atom  Fair  (West- 
inghouse  Electric  Corp. ) . 

Wilding  Inc. 
2307   Chester   Ave.,   Cleveland,   Ohio 
Phone:    (216)   771-4030 
S.  C.  Johns,  Jr.,  Branch  Manager 
(See  complete  listing  under  Chicago  area) 


Dayton,  Ohio 

WILLIAM   DITZEL  PRODUCTIONS 

933  Shroyer  Road,  Dayton,  Ohio  45419 

Phone:  (513)  298-5381 

Date  of  Organization:  1962 

William  G.  Ditzel,  Owner 
SEB\acEs:  Write  and  produce  motion  pictures, 
filmstrips,  TV  programs,  commercials,  and  meet- 
ings. Facilities:  Auricon,  Bell  &  Howell,  Ampej 
Soimd;  Cine-Special  cameras;  editorial  facilities, 
music  librar>-.  30'  x  50'  studio. 
RECENT      PRODUCTIONS      AND      SPONSOII 

Motion  Pictures:  The  WXL  Washer  (Frigidaire 
Div.,    CMC);    The    Innovators    (.Armco   Steel) 
Promotional  Theatre  Trailers  (WHIO-TV)  Slide- 
films:  Another  Space  Age  Adventure;  and  Sel  ■ 
Where  the  Action  Is;  (Frigidaire  Div.,  CMC). 


Real  Facts  for  Sponsors 

^—evidence  of  suppliers'  good  faili\ 

■^  The  detailed  listings  given  specializing 
producers  of  business  motion  pictures  and 
slidefilms  furnish  the  buyer  of  sight/ sound 
media  with  solid  evidence  regarding  the 
prospective  supplier.  Listing  data  requests 
emphasized  the  need  for  both  film  and 
sponsor  references  and  it  is  this  area  of 
each  listing  which  indicates  the  recent  ex- 
perience of  each  company  in  these  pages. 


164 


BUSINESS   SCREEN  •   19«1 


Metropolitan  Chicago  Area 

ACADEMY  FILM  PRODUCTIONS,  INC. 

123  West  Chestnut  St.,  Chicago,  111.  60610 

Phone:  (312)  Michigan  2-5877 

Date  of  Incorporation:  1950 

Bernard  Howard,  Pres.  &  Exec.  Producer 

Donna  Lee  Johnson,  Associate  Producer 
Sekvices:  16mm  and  35mm  motion  pictures, 
slidefilms,  slides,  widescreen  and  other  presenta- 
tions for  TV,  conventions,  meetings  and  sales  aids 
for  both  the  broadcast  medium  and  industry,  ed- 
ucation, and  business.  Specializing  in  sales  pro- 
motion and  medical  films.  Editing,  writing,  re- 
cording, titling  for  outside  producers.  Writing, 
directing,  proouction  services  for  ad  agencies  and 
industrial  firms.  Animation  as  well  as  live  shoot- 
ing. FAcrLmES:  Cameras,  lights,  cables,  mike 
booms,  dollies,  recordinj;  equipment,  etc.,  for 
complete  production  and  shooting  either  in  own 
studio  or  on  location:  30'  x  45'  x  14'  ceiling  sound 
stage. 

RECENT       PRODUCTIONS       AND      SPONSORS 

Motion  Pictures:  24r/i  Annual  XRECA  Meeting 
(AlUs-Chalmers);  High  Energy  Absorption  Ma- 
terials for  Automotive  Safety  (Uniroyal);  Ski- 
Daddlcr  (AMF  Western  Tool  Division);  B'nai 
B'rith's  Israel  (B'nai  B'rith  Commission  on  Israel); 
Slidefilms:  Kintrim  Snap-Lok  Suspended  Ceil- 
ing System  (Kinkead  Industries).  Sales  Meetinc 
Pmsentations;  for  Sealy  Mattress  Co.,  Mogen 
David  Wine  Corp. 


AGRI-FILAIVS 
(A  Division  of  Col  Dunn  Studios) 
141  West  Ohio  Street,  Chicago,  111.  60610 
Phone:  (312)  644-7600 

Cal  Dunn,  President 

George  Owen,  Vice  President  &  Creative 

Director 
(See  complete  listing  under  Cal  Dunn  Studios) 


GILBERT  ALTSCHUL  PRODUCTIONS,  INC. 

909  W.  Diversey  Parkway,  Chicago,  lU.  60614 

Phone:  (312)  LAkeview  5-6561 

Date  of  Organization;  1954 

Gilbert  Altschul,  Pres.  &  Executive  Producer 

Bruce  Colling,  Vice-President 

Len  H.  Slaton,  Vice-President 

Esther  Altschul,  Secretary-Treasurer 

Don  Schumacher,  Production  Manager 

Services:  Production  of  motion  pictures,  slide- 
films,  slide  presentations  for  industry,  education 
and  government.  Facilities:  Sound  stage;  edit- 
ing, rec-ording  and  animation  facilities. 
lECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PicTunti:  Wlure  the  Action  Is  and  Be- 
cause the  Bird  is  ButtebaU  (Swift  &  Co.);  Par- 
ticulatc  Control  in  Air  Pollution  (Taft  Center); 
Hypothyroidism  (Fhnt  Laboratory).  Sltoefilms: 
System  Sales  and  Centrifugal  Clarification  (De 
Laval  Separator  Co.);  Reading  Training  (Psy- 
chotechnics.  Inc.);  Love  Affair  With  an  Island 
(Travelpower,  Inc.). 

BECKER-GOESSl,   INC. 
5621  Dempster  Street,  Morton  Grove,  Illinois 
Phones:  Morton  Grove:  (312)  YO  5-3121;  22 

Chicago:  (312)  267-0058 
Date  of  Organization:  November,  1961 

Frank  G.  Becker,  President,  Photographer 
Marvin  E.  Gocssl.  Vice-President,  Creative 

Director 
Nora  Crane.  Art  Director 
Gloria  Kondell,  Design  Illustration 
Vema  S.  GoessI,  Home  Economist 


BECKER-GOESSL  INCORPORATED: 
Paul  Cliff,  Mecltanical  Illustrator 
William  Brodt,  Art  Production 
Earl  Lindberg,  Photographic  Laboratory 
Harry  Hedlund,P/iofograp/itc  Illustrator 
Patricia  Pfaff,  Office  Manager 
Services:    Vista    screen    fihnstrips;    wide    screen 
filmstrips,    sound    slidefilms;    sUdes;    Vu-Graphs; 
movies;  TV  commercials;  flipcharLs;   easel  pres- 
entations; charts  and  graphs;  collateral  material; 
slidefilm    animation,    art,    cartoons,    illustrations, 
lettering,    typography.    FACiLrriEs:    Photographic 
studios,   slidefilm   animation  cameras,  slide  pro- 
duction and  mounting  equipment,  film   process- 
ing labs,  typesetting  facilities,  white  and  colored 
type  cell  overlays,  home  economics  kitchen. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Commercial  Electric 
Knife  (Hamilton  Beach);  Slidefilms:  1967  Na- 
tiorial  Dealer  Meetings  (Johnson  Motors);  The 
Paper  Master,  Your  Blueprint  to  Printing  and  Op- 
erating a  Floor  Model  Offset  Machine  (A.B.  Dick 
Co.);  Warm  up  to  Winter  1966  Osterizer  Slide- 
film,  Wonderfilm  of  Massage  and  1966  National 
Sales  Meetings  (lohn  Oster  Mfg.  Co.);  You,  the 
Shopper  and  Your  World  and  Money  (Household 
Finance  Corp.);  1967  Simplicity  National  Deal- 
er Meetings  (Baker- Johnson-Dickinson  Advertis- 
ing Agcv.);  Do  You  Really  Know?  (Professional 
Budget  Plan).  Slides  fob  Man.aceme.vt  Meet- 
ings: for  Johnson  Motors,  Outboard  Marine  Corp., 
A.B.  Dick  Co.,  Avon  Products,  Inc.,  International 
Minerals  &  Chemical  Corp.,  Beloit  Corp.,  Hamil- 
ton Beach,  E.I.  DuPont  de  Nemours  Co.,  Inc.  In- 
ternational Harvester  Co.,  Clinton  E.  Frank  Ad- 
vertising Agencv,  Cuna  Mutual  Insurance  Society, 
American  Machine  Foundry  Co.  and  Flint  & 
Fenwal. 

CAMERAS  INTERNATIONAL  PRODUCTIONS 
(Division  of  the  Ankh  Corporation) 
1724  N.  Orchard,  Chicago,  Illinois  60614 
Phone:  (312)  \VH  4-1818 

Date  of  Organization;  1957 

Date  of  Incorporation:  1966 

Charles  D.  Sharp,  President 

Richard  Mansfield,  Vice-Pres.  &  Counsel 

John  Oertel,  Laboratory  Manager 

Jim  Moore,  Producer-Director 

John  Stase\-,  Writer 

Bill  Buhl,  Director  of  Sales 

Orville  Hurt,  ArtiH 
Services:  Producers  of  16  and  35mm  motion 
pictures  and  sound  slidefilms.  Particularly  ori- 
ented to  medical  films  and  social  documentary. 
Facilities:  Complete  studio,  sound  stage.  Arri- 
flex  and  Eclair  camera  equipment;  Nagra,  Perfec- 
Tone,  Ampex  and  Magnas>Tic  sound  equipment. 
Interlock  screenings;  16mm  b&w  reversal  and 
color  printing  laboratory. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  TIw  Cooperative  of  San 
Andres  (Parts  One  and  Two)  (The  Cooperative 
League  of  the  USA);  Bring  Forth  My  People 
(Twentieth  Century  Fox  Television).  Slide- 
films:  A  Neic  Life  (The  Loyal  Order  of  Moose); 
Principles  of  Cooperation  (The  Cooperative 
League  of  the  VS.\ ) . 

CAVALCADE  PRODUCTIONS,  INC. 

P.O.  Box  801,  Whealon,  Illinois  60187 

Phone:  (312)  668-6363 

Date  of  Incorporation:  1948 

Dale  McCulley,  President,  Writer-Producer 

Encn  Jourdan,  Vice-Pres.,  Writer-Director 

Harold  B.  Mackenzie,  Secretary 

Loreen  R.  McCulley,  Treajtirer. 

Carol  DahLstrom.  Production  Assistant 
Services:  Production  of  industrial,  educational 
and  religious  motion  pictures  and  sound  film- 
strips.  Pa(cnte<l  "Cincmastage"  process  for  indus- 
trial show  production.  FAc;iLiTit;s:  Arriflex  cam- 
era with  blimp;  35mm  and  120  still  cameras; 
editing;  40  x  40  sound  .stage  with  variety  of  set 


CHICAGO    PRODUCERS 


CAVALCADE  PRODUCTIONS; 
components;   Raby  dolly;   Mole-Richardson  mike 
boom    with    perambulator;    Magnecord;    lighting 
equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  More  Gas  for  More  People- 
Naturally  (Northern  Illinois  Gas  Co.);  Diagnosis 
of  Speech  and  Reading  Problems  and  Treatment 
of  Speech  and  Reading  Problems  (Cavalcade); 
Electricity  from  Chemicals  and  Germs  and  What 
Theii  Do  (Coronet). 


CHICAGO  FILM  LABORATORY,   INC. 

1322  West  Belmont  Ave.,  Chicago,  lU.  60657 

Phone:  (312)  935-6785 

Date  of  Organization:  1926 

Eugene  G.  [osephson.  President 

Robert  D.  Casterline,  Vice  President 

Fred  Piemonte,  Laboratory  Manager 

Virginia  Rose,  Office  Manager 
Services:  16/ 35mm  color  and  b&\v  motion  pic- 
tures; slidefihns;  TV  commercials.  Facilities: 
Laboratory  processing.  16/ 35mm  b&w  and  nega- 
tive-positive color  developing  and  printiiig.  RCA 
sound  recording,  16/35mm  magnetic  and  optical 
titles  and  editing,  for  our  ovra  and  other  pro- 
ducers. 

RECENT       PRODUCTIONS       AND      SPONSORS 

Motion  Pictures;  The  World  Serii's  of  Com 
Combining:  Cotton  Picker;  1966  Statement  of 
Purpose;  Big  Acre  Handling;  This  Business  of 
Gleaning;  Guardians  of  Cotton  Profit  (AUis-Chal- 
mers  Mfg.  Co.);  Afiami  Conference;  Tale  of 
Three  Cities;  Dialogue  of  Champions;  Personal 
Property;  New  Home  Office;  Regional  Man- 
ager Conference;  Kick-Off  1967  (AUstate  In- 
surance Co.);  Doten  Under;  Across  the  Border; 
The  Narrow  Gap  (Casjo,  Inc.);  Madrigal  (Imag- 
ination, Inc.);  Lark  (Northwestern  University'); 
What's  New;  Com  Combine;  The  Growing  Cf 
(Oliver  Corp.).  Slidefilms:  Harvest  Bounty; 
Dealer  Advisory  Council;  Color  Blind  Plow  (Oli- 
ver Corp. ) . 


JOHN  COLBURN  ASSOCIATES,  INC. 

1215  Washington  Ave.,  Wilmette,  Illinois 

60091 
Phones:  Wihnette:  (312)  ALpine  1-8520 
Chicago:  (312)  BRoadway  3-2310 

Date  of  Incorporation:  1953 

John  E.  Colbum,  President 

M.  H.  Colbum,  Secretary 

Floyd  D.  Parker,  £iec.  Vice  Pres. 

Edwin  I.  Schonfeld,  Vice  Pres.  &  Senior  Writer 

Robert   I.   Ford,   Vice  Pres.   Educational  Div. 

John  Holliday,  Account  Executive 
Services:  Industrial  and  educational  motion  pic- 
tures; sound  slidefilms,  filmstrips  and  overhead 
projector  transparencies.  Production  services, 
studio  and  facilities  available  to  other  producers. 
Writers,  artists  and  technicians  available  on  free- 
lance basis.  FACiLrriES:  Large  sound  stage;  com- 
pletely equipped  for  16mm  and  35mm  produc- 
tion. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Tlierc  is  a  Difference  (Tell 
City  Furniture  Co.);  What  Makes  America  Great 
(DoAll  Companv);  Conquest  (Christian  &  Mis- 
sionarv  Alliance).  Slidefilms:  The  Gift  of  a 
Lifetime  (Colonial  Pcnn  Life  Ins.  Co.);  Peace  of 
Mind  (Maccabees  Life  In.surance  Co.);  SiiTcesi- 
ful  ScUing  Series  (8  filmsl  (IntemaUon.d  Sales- 
power  Institute,  Inc.);  The  Fence  Around  the 
Fortune  (1967  Edition)  (Northwestern  Mutual 
Life  Ins.  Co.);  The  Secret  of  tfw  Top  5%  (19ffr 
Edition)  (The  Franklin  Life  Ins.  Co.);  The 
World  Your  Child  Will  Live  in  (1967  Edition) 
(The  Franklin  Life  Ins.  Co.). 


17lh    PRODUCTION    REVIEW 


1C5 


CHICAGO    PRODUCERS: 

CREATIVE  COMMUNICATIONS,   INC. 

520  N.  Michigan  Ave.,  Chicago,  HI.  60611 

Phone:  (312)  527-2530 

Date  of  Incorporation:  1961 

Herschell  G.  Lewis,  President 

Andy  Romanoff,  Production  Manager 

Larry    Wellington,    Production    Co-ordinator 

Louise  Downe,  Script  Supervisor 

Bill  Shallop,  Art  Director 

Ted  Hell,  Slidefilm  Supervisor 
Services:  Motion  pictures;  features,  industrial 
commercial,  educational,  training;  slidefilms; 
still  photography;  pubUc  relations;  scripts;  loca- 
tion photography  for  other  producers;  editing 
service.  Facilities:  Studio  facihties  available  in 
Chicago  and  Miami.  Mobile  motion  picture  and 
sound  unit  fully  equipped  for  location  shooting; 
35mm  and  16mm  editing  department;  art  depart- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.v  Pictures:  On  The  Beam  (James  B. 
Beam  Distilling  Co.);  The  Dispensed  Potato 
(Smith  Div.,  United  Fruit  Co.);  Fashion  Show 
(BeeUne  Fashions,  Inc.).  Feature  Films:  The 
Eerie  World  of  Dr.  Jordan  and  Jimmy,  The  Boy 
Wonder.  Slidefilm:  Future:  Unlimited!  (Chick- 
en Unlimited,  Inc.) 

DORIC  PRODUCTIONS 
5  West  Hubbard  St.,  Chicago,  111.  60610 
Phone:  (312)467-7056 

Date  of  Organization:  1966 

Berne  Baker,  Executive  Producer 

William  Bauer,  Associate  Producer 

Lester  Schein,  Music  Director 

John  DerdaU,  Technical  Director 

Bill  Tyler,  Sound  Technician 
Services:   Motion  pictures,  shdefihns,  filmstrips, 
business  theater,  staged  presentations.  Faciuties: 
Portable   stages,   stagettes;   show   domes,   tents; 
shop  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Chicago  Story  (Equitable 
Life).  SLiDEFiLM:T/ie  Growing  Challenge  (Clip- 
per Craft).  Business  Theater:  National  sales 
meeting  (Manpower,  Inc.).  TV  Commercials: 
for  Metropolitan  Federal  (Adv.  Div.);  Fox  Man- 
ufacturing  (Worple  Associates). 


DOUGLAS  FILM  INDUSTRIES,  INC. 
10  West  Kinzie  SL,  Chicago,  IlL  60610 
Phone:  (312)  MOhawk  4-7455 

Date  of  Organization:  1945 

Fred  C.  Raymond,  President 
Arthur  R.  Jones,  Vice  President 
Douglas  P.  Raymond,  Vice  President  & 

Director  of  Production 
Frank  M.  Miller,  Director  of  Photography 
Emily  Rich,  Art  Director 
George  G.  Gilbert,  Field  Sales  Manager 
Joe  Pusateri,  Quality  Control  Manager 
WilUam  Bielicke,  Quality  Control  Manager 
Lawrence  Tickus,  Chg.  Printing  Control  & 
Production 
Services:  Creation  and  production  of  SSmin  and 
16mm  motion  pictures,  slidefilms,  TV  commer- 
cials   and    theatre    trailers    from    script    through 
release  prints  for  industry,  agencies  and  educa- 
tion. Complete  35mm  and  16mm  color  and  b&w 
film  laboratory  services  for  industry  and  produc- 
ers. Equipped  and  staffed  for  studio  and  location 
photography  in  motion  picture  and  still  fields. 
FACiLmEs:  Large  sound  stage;  staffed  and  equip- 
ped; script,  art  and  animation;  magnetic  and  op- 
tical   sound    recording,    music    scoring,    editing, 
conforming  and  distribution  of  films.   Complete 
35inm  and  16inm  color  neg-pros,  b&w  printing 
processing;  ultrasonic  cleaning. 


DOUGLAS  FILM  INDUSTRIES: 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Girls  Are  Better  Than  Ever 
^American  Dairy  Association);  All  Pro  Football 
(American  Oil  Company);  Kairos  (Bethany 
Theological  Seminaij);  Doughboy  (Union  Car- 
bide); Marketing  the  Quiet  Home  (Insulation 
Board  Institute).  Slidefilms:  From  Ice  Age  to 
Frozen  Foods  Age  (Sara  Lee);  All  About  Gar- 
nishes ( Ecko  Housewares  Co. ) ;  Electrophoresis 
of  Agar  Gel  and  CPC  Program  (American  Society 
of  Chnical  Pathologists).  TV  Commerchls: 
Elanco  (Clinton  E.  Frank  Adv). 


CAL  DUNN  STUDIOS,  INC. 
141  West  Ohio  Street,  Chicago,  Illinois  60610 
Phone:  (312)  644-7600 

Branch:  1040  N.  Las  Pahnas,  Hollywood,  Cal. 
90038;  Phone:  (213)  HO  9-9011,  Alan  S. 
Lee,  Manager. 

Date  of  Organization:  1947 

Cal  Dimn,  President 

Joseph  G.  Betzer,  Vice-President 

Helen  A.  Krupka,  Creative  Services  Director 

Bob  O'Reilly,  Executive  Art  Director 

Ray  Mueller,  Director,  Cameraman 

Janet  White,  Art  Director 

Bernard  A.  Montgomery,  Stage  Manager 

Art  Ellis,  Chief  Editor 

Ruth  Reidy,  Audit  &  Bookkeeping 

Linda  Axelson,  Talent  Contact 

Services:  Motion  pictures  and  slidefilms  for  sales 
training,  promotion,  product  information,  em- 
ployee indoctrination  and  special  purposes;  TV 
commercials  and  productions.  FACiLrnES:  Sound 
stage,  insert  stages,  working  kitchen,  Oxberry  an- 
imation stand  and  equipment;  complete  anima- 
tion, inking  and  painting  depts.;  editing,  screen- 
ing rooms,  carpenter  shop,  creative  and  admin- 
istrative facihties. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Freedom  to  Succeed 
(National  American  Wholesale  Grocers'  Associa- 
tion); The  Smallest  Giant  (Aerospace  Div.  of 
Abex  Corporation);  Car  Wash  Franchises  (Si- 
moniz  Co.);  Jim  Beam  Sales  Meeting— James 
Bond  (Campbell-Ewald  Co.);  Blue  Ballot  Illinois 
Looks  AJiead  (Citizens  Committee  for  a  New 
Revenue  Article,  (Jacobs  &  Bozell);  The  Bacon 
Bin  ( Black,  Sivalls  &  Bryson,  Inc. ) ;  Systems 
Farming  With  BS&B  (BS&B).  Slidefilms:  Berry 
Tours  (Winius-Brandon);  How  to  Manage  For 
Results  (Campbell  Soups);  The  Trials  of  Little 
Nell  (Gardner  Adv.-Elanco);  Bonanza  for  '67 
(Crush  Int.);  BS&B  Talks  to  Investors,  Livestock 
Farming  Systems,  The  BSSiB  Bacon  Bin  (Black, 
Sivalls  &  Bryson,  Inc. ) ;  Co— and  Grow  With 
Modem  Woodmen  ( Modem  Woodmen  of  Ameri- 
ca); Live  Like  a  Millioruiire  (Western  Auto  Sup- 
ply Co.);  The  Not-So-Strange  Case  of  George 
Q.  Frizbee  (Metropolitan  Life  Insurance  Co.,); 
Traveler  Boats  (Winius-Brandon);  When  You 
Need  It  (Metropohtan  Life  Insurance  Co.)  TV 
Commercials:  for  Repubhc  Lumber  Market 
(Geyer-Morey-Ballard);  NBC  Channel  5  Promo- 
tion Announcements;  Meadow  Gold-Cantrece 
(Don  Kemper  Company) ;  1966  Combined  Jewish 
Appeal;  1966-67  Jacobsen  Mower  Commercials 
(Don  Kemper  Company);  Grain  Bin  (L.  W. 
Ramsey  Advertising  Agency) . 

FIIMACK  STUDIOS 
1327  South  Wabash  Ave.,  Chicago,  HI.  60605 
Phone:  (312)  HArrison  7-4855 
Date  of  Organization:  1919 
Irving  Mack,  Chairman  of  the  Board 
Bernard  Mack,  President 
Joseph  R.  Mack,  Vice-President 
Louis  Garfinkle,  Controller 
EUiott  Satinover,  Still/ Slidefilm  Dept.  Manager 
Roman  Pol>'S,  Music  &  Sound  Engineer 
Harlan  Croy,  Manager,  Industrial-TV  Sales 


FILMACK  STUDIOS: 

Jay  Jankowski,  Lab  Manager 
Pat  Cascio,  Production  Manager 
Robert  Berg,  Executive  Producer 

Services:  Motion  pictures,  sound  shdefilms  ano 
shdes  for  TV,  industry,  education,  training  pro< 
grams,  sales  meetings,  public  relations  and  iW" 
ports;  creative  services  —  script-writing,  present»> 
tions,  story-board  jingles;  production  services  — 
live  motion  picture  and  still  photography  ii 
studio  or  on  location  in  16mm  and  35mm  colta 
and  b&w,  animation  and  shdefilm  photography 
sound  recording  and  mixing— hp  sync,  wik 
sound,  singing  jingles,  sound  effects  for  tape 
records  or  optical  film;  art  work  —  illustrations, 
cartoon  characters,  backgrounds,  photo  touch-upj 
titling  —  hot  press,  cold  press,  opaque  and  trans- 
parencies; lab  work  —  editing,  processing,  print- 
ing, inspection.  FAcn-rriES:  Completely  equipped 
sound  stage,  prop  and  dressing  rooms;  two  sound 
departments;  six  animation  stands  with  automatic 
Oxberry;  art  department;  type  shop;  laboratory 
including  optical  printers,  developing  machine, 
editing. 

RECENT      PRODUCTIONS      AND      SPONSOR! 

Motion  Pictures:  Progress  Thru  Service  (.\mer< 
ican  Sign  &  Indicator  Corp.);  Promotion  Film 
(Harlem  Globetrotters);  Sales  Film  (Peter  Pan) 
Slidefilms:  There's  This  Banquet  (Cathohc  Ex- 
tension Society);  NABSP-This  is  Your  Life  (Na- 
tional Assn.  of  Blue  Shield  Plans) ; 


FILM  MOTIVATORS,  INC. 
3610  W.  Pratt  Ave.,  Chicago,  Illinois  60645 
Phone:  (312)  267-3680 
Date  of  Organization:  1965 
G.  Richard  Bowen,  President  &  Gen.  Manager 
M.  Hans  Zielke,  Vice-President  &  Dir.  of 

Photography 
Jerome  Hippler,  Secretary 

Services:  Motion  pictures,  slidefilms,  industrial 
and  advertising  photography,  industr\'-wide 
training  programs,  product  presentations.  Facil- 
ities: 30'  X  40'  studio;  editmg  room;  equipment 
for  studio  and  location  proauction;  warehouse 
and  modem  material  handling  equipment,  dark- 
room. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Slidefilms:  Friend  of  the  Family  (DeLuxe 
Check  Printers);  How  Much  Better  Could  It 
Be?  (Quality  Chekd  Dairy  Products  Assn.);  Chi- 
cage's  People  and  Places  (Field  Enterprises); 
Real  Estate  Salesmen's  Training  Programs— 5 
films  plus  books. 

MORTON  GOLDSHOLL 
DESIGN  ASSOCIATES,  INC. 
420  Frontage  Road,  Northfield,  Illinois,  60093 
Phone:  (312)  446-8300 

Date  of  Organization:  1942 

Morton    GoldshoU,    President,    Exec.    Prod. 

Mildred  GoldshoU,  Secretary,  Producer 

John  Weber,  V.P.,  Studio  Director  of  Design  i 

William  Langdon,  Film  Administration 

Tom  Freese,  Producer 

Services:  Producers  of  motion  pictures  and  slide- 
films  for  business,  industry,  television  and  educa- 
tion. Specialists  in  animated  graphic  design.  Fa- 
ciLnTEs:  Sound  stage,  16mm  and  35mm  cam- 
eras. Moviolas,  Oxberry  animation  stand  with 
Aerial  Image;  .'\mpex,  Nagra  and  Magnasync 
sync    sound    recorders,    editing    equipment. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  PiHer  Patterns  (Science  Re- 
search Associates,  Inc.);  Imagination  10  (Cham- 
pion Papers,  Inc.);  Summer  Harvest  (Chicago 
Board  of  Education);  For  Whom  We  Care 
(Children's  Memorial  Hospital,  Chicago).  Slide- 
film:  AIM  (Continental  Casualty  Co.).  TV 
Films:  WGN  &  KWGN  Color  ID's  (WGN-TV; 
KWGN-TV);  World  Series  Golf;  Championship 
Bowling  (NBC/ Walter  Schwimmer,  Inc.). 


166 


BUSINESS   SCREEN  •   1967 


/ 

J 


The  Jam  Handy  Organization,  Inc. 
230  North  Michigan  Ave.,  Chicago,  Ul.  60601 
Phone:  (312)  STate  2-6757 
Harold  Dash,  Vice-President,  in  charge 
(See  complete  listing  under  Detroit  area) 


ROBERT  BRUCE  HICKS  &  ASSOCIATES 

2  N.  Riverside  Plaza,  Suite  1904, 

Chicago,  Illinois  60606 
Phone:  (312)  372-6966 
Date  of  Organization:  1963 
R.  B.  Hicks,  President 
V.  N.  Hansen,  Vice-President 
R.  O.  Hicks,  Secretary-Treasurer 
SERVICES:  Motion  pictures,  slide  films  and  closed 
circuit  TV  for  business.  Producers  of  sales  meet- 
,'.  ing  and    sales   incentive    programs.    FAcn-iriES: 
Associate  producers  in  New  York.  Atlanta,  and 
Los  Angeles.  Studio  facilities  leased  or  rented  as 
required. 
''  lECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:  Take  a  Second  Look  (Nation- 
^  al  Renderers  Assn.);   Field  Performance    (Side- 
:    winder  Corp.);  The  Scriptco,  Inc.  Story  (Scriptco 
-•Corp.);  VauxhaU  Quality  (Vauxhall  Div.,  C.  M. 
"  Corp);  Marine  Trade  Exhibit  &  Conference  1966 
[[(Boating  Industr>'  Assn.). 


INDEPENDENT  PRODUCTIONS,  INC. 
615  N.  Wabash  Ave.,  Chicago,  HI.  60611 
Phone:  (312)  7S7-5650 

Date  of  Organization:  1965 

Howard  Berkowitz,  President 

Bernard  F.  Caputo,  In  Chg.,  Special  Projects 
Ser\tces;  Motion  pictures,  television  films;  post- 
production  services.  pAcn-mEs:  Editing;  music 
Iibrar\'. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictuhes;  Compression  Flare  System 
(A.  Y.  McDonald  Co.);  Olson  Sales  Fihn;  Won- 
derful World  of  Travel  (Olson  Travel  Organ- 
ization; They  Wanted  to  Fly  (self -production). 
Post  Production:  ABC-T\';  Harness  Racing  In- 
stitute. 


INTERLOCK   PRODUCTIONS,   INC. 

127  South  Wacker  Dr.,  Chicago,  111.  60606 

Phone:  (312)  346-1867 

Date  of  Incorporation:  1963 

Louis  E.  Wilder,  President,  Exec.  Producer 
'      William  R.  Snowhite,  Vice-President,  Creative 
&  .Art  Director 

D.  H.  Bash,  Secretary 
Services:  Producers  of  business  films— 8mm, 
16mm  &  35mm  motion  pictures;  sound  slidefilms, 
filmstrips  and  slides.  New  concepts  and  com- 
plete programming  for  sales  meetings.  Fach-ities: 
Cameras,  lighting  equipment,  studio,  creative  & 
art  departments  and  executive  offices.  Affiliated 
with  writers;  editing,  recording  and  animation 
services;  laboratories. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  The  UARCO  Grand  Prix  (UARCO, 
Inc.);  Equitable  Life  Assurance  Society  Case 
History  (.\T&T).  Meeting  Presentations:  Cal- 
I  ifomia  Highway  Patrol,  Eisenhower  Expressway 
and  United  Air  Lines  Case  Histories  (AT&T). 


ITfh  Production  Revievv  Copies 

— jor  ycar-around   buyrr  reference 

■^  E.xtra  copies  of  this  useful  17th  Annual 
Production  Review  issue  may  be  obtained 
from  Chicago  office  of  publication  at  only 
S2.00.  This  annual  edition  is  included 
(with  other  special  feature  issues)  in  all 
regular   subscriptions    at    53.00    per    year. 


KELLOCK  PRODUCTIONS,  INC. 
(Midwest  Studios,  Inc.) 
1037  Woodland  Drive,  Glenview,  IlL  60025 
Phones:  Glenview:  (312)  724-0515 
Chicago:  (312)  273-3880 

Date  of  Incorporation:  1964 

iames  A.  Kellock,  President-Treasurer 
larion  R.  Kellock,  Secretary 
James  A.  Kellock,  Ir.,  Vice-President 
Frederick  K.  Barber,  Vice  Pres.-Sales 
].  C.  Diebold,  Vice  President-Sales 
Albert  S.  Bradish,  Vice  President  Prod. 
Services:  Writing,  production  of  motion  pictures, 
slidefilms,  and  business  show.s.   Facilities:   Two 
soimd  studios  on  ground  level— 100'  x  60'  with  30' 
clear  to  overhead  caUvalks— 40'  x  25'  x  14'  clear 
to  roof— 3,000  amperes-120V  AC  power;  screen- 
ing   room;    lighting   equipment;    camera;    sound; 
editing;    carpenter    shop;    makeup    and   dressing 
rooms;   commissar\';   art  dept.;   prop  rooms;  cre- 
ative staff  and  production  offices. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion    Pictures:     More    Jobs,    More    Profits 
(Bucyrus  Erie);  Simulated  Acquisition  Manage- 
ment; A.   F.   Cadet  Wing   Honor  Code;   Moral 
Leadership    (U.    S.   Air   Force);    Challenge   for 
Change    (American  Oil  Co.);   Tom   Meets   The 
Test    (B.    F.   Goodrich);    Corporate   Partnership 
(Wooaward  Governor  Co.).   Slidefilms:   Profit 
Planning  Quietline   Selling    (Bryant  Mfg.   Co.); 
also  for  Keebler  Co.,  G.  D.  Searle  Co. 

WM.  N.  KIRSHNER  &  COMPANY,  INC. 

Executive  Plaza.  1132  Waukegan  Rd.,  Glen- 
view, 111.  60025;  Studio:  1037  Woodland, 
Glenview. 

Phone:  (312)  729-3030 

Date  of  Incorporation:  1959 

William  N.  Kirshner,  President— Gen.   Mgr. 

Robert  B.  Ross,  Vice-President,  Training 

Robert   Beaugrand,   Vice-President,   Writing 
Dept. 

Ansel  Pope,  Vice-President,  Art  Department 

Richard  Hereford,  Vice-President,  Production 

W.  E.  Terry,  Creative  Director 

John  Fleming,  Art  Director 

Robert  Larson,  Secretary 

Services:  Producer  of  audio-visual  materials  for 
marketing,  sales  promotion,  TV,  training  and 
public  relations;  motion  pictures,  TV  commer- 
cials, slide  programs,  slidefilms,  industrial  and 
business  presentations,  closed-circuit  TV  pro- 
grams for  business.  Faciuties:  Two  .sound  stages; 
three  production  studios;  writing,  photography 
and  art  department;  recording;  animation;  edit- 
ing; projection  and  interlock  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictxres;  Hefty  (Mobil  Chemical  Co.); 
Viamorxtc-Hobbs  Injector  ( Barber-Colman  Co.). 
Sltoefilms:  Cold  Heading  (Elco  Screw  &  Tool); 
Sackncr  is  Co  For  Cotton  Front  (Sackner  Prod- 
uct); Versatile  Variety  of  Amazing  Answers 
(Dow-Coming). 


* 


MERVIN   W.   LA   RUE,   INC. 
159  East  Chicago  Ave.,  Chicago,  III.  60611 
Phone:  (312)  SUpcrior  7-8656-57 

Date  of  Organization:  1937;  Inc.  1947 
Re-Incorporated:  1966 

Mervin  W.  La  Rue,  Sr.,  FBPA,  Cht^nnan, 
Board 

Gunter  H.  Doetsch,  President,  Exec.  Producer 

Parker  W.  Thomas,  Secretary 

Christine  Lundstedt,  Production  Asst. 
Services:   Motion  pictures,  slidefilms.  Specialists 
in    medical,    micro    and    macro-cinematography 


CHICAGO    PRODUCERS 


MERVIN  W.  LARUE  INCORPORATED: 

w/ depth  experience  in  scientific,  research,  medi- 
cal teaching  films.  Consultants:  planning,  pro- 
duction, utilization  of  audiovisual  media.  Facili- 
ties: Studio,  sound  and  camera  equipment;  ani- 
mation stands;  time-lapse,  high-speed  facilities. 
Explosion-proof  cameras,  lighting  equipment; 
micro,  macroscopic  motion  picture  cameras.  De- 
velopment, application  of  fiber  optics  for  body 
cavity  cinematography.  Full  spectrum  (infra- 
red, ultra-violet)  motion,  still  photography. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Introduction  to  Clinical  Medi- 
cine (Northwestern  University  .Medical  School); 
Challenge  of  Change  (Lake  Forest  College); 
Clinical  Proctoscopy  (Travenol  Laboratories); 
Exchange  Transfusion  in  Management  of  Hemo- 
lytic Disease  in  the  Newborn  (Stone  Foundation); 
Reaction  of  Passively  Sensitized  Macaco  Mulatta 
(Northwestern  University);  Errors  of  Refraction 
(Academy  of  Opthalmology) . 


JACK  LIES  PRODUCTIONS 
1230  W.  Washington  Blvd.,  Chicago,  lU.  60607 
Phone:  (312)  243-2600 
Date  of  Organization:  1946 
Jack  H.  Lieb,  President 
Warren  H.  Lieb,  Vice-President 
Donald  J.  Richter,  Sound  Engineer 
Charles  R.  Kite,  Editor-in-Chief 
Ernest  Schubert,  Production- Asst.  Editor 
Andy  Burd,  Production 
Bill  Swander,  Electrical  Dept. 
Jerry  Veysada,  Traffic 

Services:  Motion  picture  production;  industrial, 
theatrical,  TV,  sales  promotion,  institutional  and 
sales  training;  specialists  in  travel  promotion 
films,  TV  productions,  spots  and  shows.  Film- 
strips  and  sound  slidefilins.  Consultant  on  mo- 
tion picture  problems.  Facilities:  Complete  stu- 
dios, 3  sound  stages,  RCA  35mm  and  16mm  mag- 
netic and  optical  recording.  Specialists  in  hi- 
fidelity  magnetic  mixing.  Nagra-lBmm  sj-nc  re- 
cording for  studio  or  location.  Editing,  musical 
score  facilities,  echo  chamber. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  1966  World  Series  (.American 
&  National  League  Baseball  Clubs-Lew  Fonseca) ; 
Farm  Progress  Show  (Prairie  Fanner  Publica- 
tion); New  Look  at  the  Land;  Last  Generation; 
Fair  Clumce;  Constitution  1966  (Commonwealth 
of  Kentucky);  Mrs.  Kay  Series:  Fun  at  the  Zoo 
and  On  the  Farm  (Dept.  of  Health,  Education 
&  Welfare ) ;  Gerwral  Electric  Dishwasher  ( Zim- 
mer  McCla.skev  Lewis).  TV  Commf.rchls:  for 
Slim  Master  Cycle  Exerciser  Cummings  Brand 
(McPherson  Associ.ntes ) ;  Alberto  Culver/ Rinse 
Away  (Campbell-Ewald,  Inc.);  Bell  Savings  & 
Loan;  Kroger;  .Admiral;  (Campbell-Mitnun, 
Inc.);  Termitol  (Frank  C.  Nahser);  7  Up  (J. 
Walter  Thompson ) . 

MATTCO  ASSOCIATES,   INC. 
2309  W.  Johnsburg  Rd.,  McHcnry,  111.  60050 
Phone:  (815)  385-5508 

Date  of  Organization:  1960 

Branch  Offices:  New  York:  18  W.  45th  St., 
New  York  10036.  Phone:  (212)  OX  7-2896. 
Winston  Sharpies,  Jr.  Musical  Director;  Clif- 
ford Baxter,  Sales. 

Richard  J.  Matt,  President  &  Executive  Director 
\\'illiam  .\1.  Eraser,  Director  of  Sales 
Jerry  Olson,  Production  Maiuigcr 

Services:  Motion  picture  and  slidefilm  produc- 
tion, including  theatricals,  TV  and  sponsored  in- 
du.strials.  sales  and  training  films.  Faciiities: 
Recording,  music  scoring  and  editing;  16mm  and 


17lh    PRODUCTION    REVIEW 


167 


CHICAGO    PRODUCERS: 


MAHCO  ASSOCIATES: 

35mm  editing  rooms,  Mo\-iola  equipped;  16mm 
and  35mm  projection.  16  and  35mm  Arriflex  and 
Eyemo  cameras;  Nagra  sound  equipment;  com- 
plete studio  and  portable  lighting;  special  cam- 
era-boat and  truck. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictuhes:  Happy  Holidays:  Camping 
in  the  Smokies  (.American  Oil  Co.);  Mississi/ypi 
Match  Race;  1967  Product  Liiw-11  films  (John- 
son Motors);  Ireland  on  the  Go  (Republic  of  Ire- 
land). Theatrical  Shorts:  Smoky  Mountain 
Magic;  Voyage  from  Tahiti  (Paramount).  TV' 
Commercials;  Skee  Horse  (Johnson  Motors/ 
Baker,  Johnson  &  Dickinson);  Filet-O-Fish  (Mc- 
Donald. Inc/D'.\rcy). 

FENTON  McHUGH  PRODUCTIONS,  INC. 

161  E.  Grand  .\ve.,  Chicago,  HI.  60611 
Phone:  (312)  321-0533 

Date  of  Organization;  1956 

Fenton  P.  McHugh,  President 
Joan  Kennedy,  Administrative  Assistant 
Robert  Krugly,  Comptroller 
Services;   Production  of   16mm  and  35mm  mo- 
tion   pictures    for    business,    industry    and    TV. 
Sound  slidefilm  productions.  Facilities:    16mm 
and  35mm  production  equipment;  editing  facili- 
ties and  sound  stage. 
RECENT      PRODUCTIONS      AND      SPONSORS 

MoTiox  Pictx'res:  Race  to  the  Sun  (Time-Life 
Broadcasting  Co.);  The  Credit  Interview  (Credit 
Union  National  Association);  Old  Milwaukee 
Beer  (Joseph  Schlitz  Brewing  Co.);  Slidefilm; 
The  World  Needs  Credit  Unions  (Credit  Union 
National  Association).  TV  Commercials:  for 
Milwaukee  Western  Bank,  Miller  Brewing  Com- 
pany (Mathisson  &  Co.). 


MPO  Incorporated 
185  N.  Wabash  Avenue,  Chicago,  111.  60601 
Phone:  (312)  372-1535 
WiUiam  Bailey,  Manager 
Don  Tait,  Mgr.,  Completion  Services 

(See  complete  listing  under  New  York  City) 

BURT  MUNK  &  CO. 
56  E.  Walton  Place,  Chicago,  111.  60611 
Phone:  (312)  337-0034 

Date  of  Organization:  1961 

Burton  M.  Munk,  President 

Earl    .\nderson.    Production    Manager-Director 

Mary  .Abraham,  Business  Manager 
Services:  Creation  and  production  of  motion 
pictures,  shdefilms  and  related  materials  for  busi- 
ness conmiunication.  Sales  meeting  and  conven- 
tion services.  Nationwide  public  school  distribu- 
tion of  sponsored  filmstrips.  FACiLmES:  Crea- 
tive writing,  planning  and  production. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  A  Lot  of  Living  to  Do  (.VIa>- 
tag);  Low  Temperature  Construction,  A  Step 
Forward,  Spraying  for  a  Billion,  &  Power  Pack- 
age-The  Tordon  Herbicide  Story  (Dow  Chemical 
Company);  The  Elegant  Ones,  &  Introduction  of 
1967  Mobile  Dishwasher  Line  (Hotpoint);  Table 
Talk  (Sealy,  Inc.).  Slidefilms;  Decision  for 
Profit  (.American  Research  Merchandising  Inst); 
Show  a  Better  Way;  Step  this  Way;  Freezers  '67 
(Hotpoint);  Time  for  Decision  (Missouri  Fidel- 
ity/Union Trust  Life  Insurance  Co.);  The 
Memoirs  of  Shadlow  Smart-The  X/11  Episode 
(Motorola);  X  Stands  for  Excellence,  Sell  the 
Big  Ticket,  The  Sweetest  Sound  Around,  and 
New  Products,  New  Features  for  1967  (Zenith). 


FRED  A.   MILES 
COMMUNICATIONS  CENTERS,  INC. 
1058  W.  Washington  Blvd.,  Chicago,  111.  60607 
Phone:  (312)  SEeley  8-4181 

Date  of  Organization:  1955 

Branch  Offices:  New  York:  108  West  End 
Ave.,  New  York.  10O23  Phone:  (212)  SU 
7-8770.  Charles  Ticho,  Vice-President.  Cal- 
ifornia: 5545  Sunset  Blvd.,  Holl>'%vood. 
90028  Phone:  (213)  462-7311.  Lionel 
Grover,  Vice-President. 

Fred  A.  Niles,  President 

Norman  C.  Lindquist,  Vice-President,  Sales 

William  E.  Harder,  Vice-President,  Production 

Rolf    W.    Brandis,    Vice-President,    Television 

Harry  Lange,  Vice-President, 
Executive  Producer 

James   E.    Morgan,   Vice-President,    Finance 

Robert  Alpert,  Vice-President 

Manny  Paul!,  Vice-President 

George  Jarrett,  Editing  Administrator 

Dorothy  Roecker,  Office  Manager 

Bert  Lindberg,  Chief  Charge  Man 
Services:  TV  commercials;  industrial  films;  sales 
training  films;  business  theater;  sound  slidefilms; 
TV  shows.  Marketing  and  merchandising  pro- 
grams. FACiLrriEs;  100,000  sq.  ft.  of  space;  3 
sound  stages;  3  editing  rooms  complete  sound 
dept.;  carpentry,  electric,  paint  and  prop  depts.; 

5  screening  rooms;  art  dept. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures:  Change  is  the  Challenge, 
Where  Better  Nutrition  Starts,  Formula  for  Suc- 
cess (Kraft  Foods  Co.);  Revolution  in  Color 
( Clairol,  Inc. ) ;  Nation  of  Ncnnads  ( United  Van 
Lines);  Radiological  Health  Lab  (U.  S.  Air 
Force);  Leadership:  A  Supportive  Role  (U.  S. 
Na\'y);  Threads  of  Craftsmanship  (Tony  Lama 
Co.);  The  Pacesetter  in  Aisle  #3  (General  Mills); 
A  Storeful  of  Ideas  (Reader's  Digest);  Partners 
in  Profit/ Profit  for  Partners  (Kroger  Co.);  It's 
How  You  Handle  It,  Beer  Clean  Glasses  (An- 
heuser-Busch); Healing  Hands  of  Medico 
(CARE,   Inc.)    Break-Through    (Chicago  Bridge 

6  Iron);  Wliat's  In  a  Word?  (Community  Fund 
of  Chicago);  Showdown  (Porter  Electric):  De- 
sire (Wilbert  Haase);  The  Mark  of  Leadership 
(General  Electric)  Where  the  Action  Is  (Beatrice 
Foods).  Slidefilms:  for  Sealed  Power  Rings, 
GE,  Blair  Fashions,  Faultless  Castor  Co.,  IGA, 
Patricia  Stevens,  Inc.,  Ariens,  Inc.,  AP  Parts, 
R.  R.  Doimelly.  TV  Shows:  The  American  Canni- 
bals, Love  in  a  Sexi/  Society,  Marriage  ( Episcopal 
Radio-TV);  Tlie  Wonder  Circus  (Walter  Sch\vim- 
mer);  Score  Four,  Post  Time  (IRDC).  Ln-E 
Shows;  Where  the  Action  Is  (Beatrice  Foods); 
Convention  Shows,  for  Admiral  Corporation,  In- 
dependent Grocers  Alliance,  Gale  Products 
(Lawnboy),  General  Electric;  The  Inside  Story 
Affair  CTheo.  Hamm  Brewing  Co.);  Magoo's 
Magic  (General  Electric);  1967  Reveal  (Ameri- 
can Motors  Corp.).  Feature  Film:  The  Nash- 
ville Rebel. 


Pelican  Films,  Inc. 
410  N.  Michigan  Ave.,  Chicago,  111. 
Phone:  (312)  337-8116 

Max  Pride,  Producer 

(See  complete  listing  under  New  York  City) 

The  Book  You  Need  All  Year  long 

•  Extra  copiesof  this  big  16th  Annual  Production 
Review  issue  are  available  on  order  (while  supply 
lasts)  at  S2.00  each,  sent  postpaid  if  pa\Tnent  ac- 
companies order.  Production  Revnew  and  other 
annual  issues  are  included  in  subscription  at  $3.00 
per  year;  S5.00  for  two  years.  Direct  order  to 
Chicago   office    at   7064    Sheridan    Road    Bldg. 


PILOT  PRODUCTIONS,  INCORPORATED 
1819  Ridge  Avenue,  Evanston,  111.  60201 
Phones:  (312)  DAvis  8-3700 

(312)  BRoadway  3-4I4I 

Date  of  Organization:  1940;  Inc.  1952 

C.  Robert  Isely,  President 

Robert  L.  Dedrick,  Executive  Vice-President 

Bob  Luce,  Vice-President,  Prod. 

C.  Don  Sheldon,  Treasurer 

A.  E.  Boroughf,  Secretary 

Hal  Childs,  Director  of  Photography 

Ken  Kracht,  Director  of  Illustrative 
Photography 

Dave  Hohnes,  Director 

Dick  Sato,  Production  Assistant 

Connie  Andersen,  Filmstrip  Department 

Jay  Norman,  Jim  Cuca,  John  Needham,  Sales 
SEH\acEs:  Complete  creative  and  production  fa- 
cilities for  motion  pictiires  and  filmstrips.  Re- 
search, WTiting,  photography,  soimd  recording, 
editing,  and  stripfilm  services  for  industrial  and 
business  films.  FACiLmEs:  10,000  sq.  ft.  3,700  j 
sq.  ft.  shooting  stage  with  14  ft.  clearance  under 
catwalks;  complete  kitchen  facilities  for  food 
photography;  16mm  Mitchell  and  .Arriflex  camera 
equipment;  generator  &  battery  packs  for  field 
work;  special  right  hand  drive  camera  truck  with 
inside  camera  mount,  front  platform,  top  plat- 
form and  radio  gear;  Ampex  and  Magnasync  re- 
cording equipment  including  DuKane  30/50 
signal  generator;  double  s\stem  projection. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti^-res:  Shaft  Surface  Finish  (Chicago 
Rawhide) ;  Selector  Switch  (Cherry  Electric  Co.) ; 
Safety  Makes  Sense,  To  Top  Them  All  (Clark 
Equipment  Co.);  Furniture  Unlimited  (Steel- 
case);  Mixed  Blessing  (Sakrete);  The  Difference 
is  P.  D.  Q.,  Jewels  for  Industry  (Superior  Steel 
Castings  Co. ) ;  Driver  Improvement  Series-seven 
films  (National  Safety  Council).  Slidefilms: 
Du-a-trol.  Stcamall,  Cutting  Fluids  (DuBois 
Chemical  Co.);  Measure  of  a  Leader,  Measure  of 
a  Club  (Kiwanis  International);  Message  to  You, 
It's  for  You,  Insuring  Good  Customer  Relaticms 
(Chicago  Tile  &  Trust);  Welcome  (Illinois  Tool 
Works);  A  Career  That  Counts  (Victor  Compto- 
meter); TLC  for  Wood  Block  Floors  (Jennison- 
Wright  Corp.). 

i 

PINNN  PRODUCTIONS 
40-54  East  Erie  Street,  Chicago,  Illinois  606II 
Phone:  (312)  787-8432 
Date  of  Organization:  1957 

Richard  J.  Powers,  President 

Sandra  Powers,  Secretary-Treasurer 

Ra>-  Hebe!.  Production  Director 

James  H.  Johnson,  Creative  Director 

Larry  Kelly,  Sales  Director 

Ray  kupjack.  Art  Director 

Edward  Fitzgerald,  Graphics  Art  Director 

Harold  Amston,  Photographic  Director 

Ida  Matz,  Comptroller 

Paul  Spiel,  Animation  Director 

Roger  Micus,  Cameraman 

Dan  Lawler,  Director 

Les  Tucker,  Musical  Director 

Frank  Rossi,  Diana  Golz,  Dick  Haberkom, 
Sheldon  Kaplan,  Lou  Battista,  Phil  Water- 
man, Account  Executives 
Services:  Motion  pictures,  TV  commercials, 
sound  slidefilms,  slides,  live  shows,  sales  train- 
ing meetings  featuring  "Pinnn  Optics"  (anima- 
tion of  shdes,  speaker  controls  movement).  Com- 
plete studios  for  creative  product  and  fashion 
photography  including  artists,  designers  and  writ- 
ers for  collateral  material  and  sales  promotion 
production.  Special  packaging  and  shipping  facil- 
ities for  quantitv'  programs.  FACiLrriES:  2  Ox- 
berry  animation  cameras,  Mitchell  animation  cam- 
era with  stands;  full  range  35mm,  4  x  5,  8  x  10 


168 


BUSINESS   SCREEN   •   1967 


PINNN  PRODUCTIONS: 

ind  11  X  14  cameras;  automatic  slide  mounter; 
Automatic  slide  duplicators;  three  color  process- 
ng  labs  for  roll,  sheet  film  and  color  prints.  B  & 
vV  lab  for  processing  film  and  enlargements, 
treative  art  department  with  Headliner  type  ma- 
:hines.  26,000  square  feet  of  shooting  area. 
iECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Tear  Tup  Can  (Libby  McNeill 
i  Libby).  Slidefilms;  Pronto  (S.  C.  Johnson  & 
Son);  Abbott  Clean  Air  Center  (Abbott  Labora- 
tories); Bat  Woman  (Libby  McNeill  &  Libby); 
This  is  Kclhggs  (Kelloggs  Sales  Co.);  Suzanna 
Shopper;  Gifts  of  Elegance;  National  Treasures 
(Sears,  Roebuck  &  Co!).  TV  Spots:  WMAQ-TV 
Promotional  Spots.  S.^es  Meetings:  Kellogg's 
Key  Biscayne  Meeting;  Kroehler  Sales  Meeting; 
United  Air  Lines;  Parker  Pen;  Green  Giant; 
Breakfast  Meeting  (Leo  Burnett  Co.,  Inc.); 
Dairy  &  Poultry  a  Go  Go!  (Swift  &  Co.); 
Pronto  {].  C.  Johnson  &  Son  Co.);  National  & 
Regional  Sales  Meeting  (Libby  McNeill  &  Lib- 
byh  Cleveland  Press  Party  (featuring  five 
{Screens)  ( Sears,  Roebuck  &  Co. ) . 


Reid   H.   Ray  Film   Industries,  Inc. 

208  South  LaSalle  Street,  Chicago.  HI.  60604 

Phone:    (312)   FI   6-0897 

Cl>de   Krebs,   Vice-Pres.,   General  Sales 

Dorothy  Power  .Special  Assistant 

Reid  H.  Ray,  President  &  Producer 

Ellsworth  Pokfuss,  Director 

Robert  Winter,  Film  Editor 
Creative    staff    for    scripts,    storyboards    for    the 
production  of  motion  pictures,  sound   slidefilms. 
TV  films,  TV  commercials,  animation  and  graphic 
design.  Screening  room. 

(See  complete  listing  under  St.  Paul,  Minn.) 


SPORTLITE  FILMS: 

events  and  direct  sponsor  assignments;  in-plant 
and  entertainment,  instructional  documentaries. 
FACn-rriES:  On  location  or  studio;  Bell  &  Howell 
"ODRs,  Cine  II,  .■Vrrifle.t,  Eclair;  Nagra  tape 
recorders,  mikes,  hp  s\tic,  color  or  b&\v;  on  lo- 
cation camera  crews  per  diem  basis;  color  or 
b&w  stock  footage  available. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti.bi--s:  One  for  the  Money  (Thomp- 
son Industries);  Indy  Epic  '66  (Bryant  .Manu- 
facturing); They  Catne  to  Race  (The  Seven  Up 
Companv);     Scaring     12    Hours    of    Endurance 

(Sporthte    oOO"  Films);  Everyone's  On  the  Go 

(Peter  Eckrich  &  Sons). 

SPUR  PRODUCTIONS,  INC. 
57  West  Grand  Ave.,  Chicago,  lU.  60610 
Phone:  (312)  321-1222 

Date  of  Incorporation:  1966 

Ransom  P.  Dunnell,  President 
Paul  A.  Robinson,  Executive  Producer 
Frank  Babcock,  Secretary-Treasurer 
Robert  Falisbender,  Safes  Manager 
Kathy  Kimotek,  Production  Assistant 

Ser\tces:   TV  commercials;   industrial  and  sales 

training  films.  Facilities:   16/ 35mm  equipment. 

Midwest      Representatives     for:      lack     Denove 

Prods.,  Hollywood. 

RECENT       PRODUCTIONS       AND       SPONSORS 

Motion  Pictvres:  Bctliany  Hospital  (Bethany 
Hospital,  Downers  Grove,  111.);  TV  Commeb- 
cials:  for  Holsum  bread  (W.  E.  Long);  Standard 
Oil  (D'Arcv  Advertising  Co.);  McDonald  Ham- 
burgers (D'.\rcy  Advertising  Co.);  Peter  Hand 
Brewer\'  (Batten,  Barton,  Durstine  &  Osbom); 
Morter(Grant  Advertising);  Kellogg's  (Leo  Bur- 
nett); lohn  M.  SmWh  Furniture  Co.  (Herbert 
S.  Laufman). 


RMP  Productions  of  Chicago 

203  N.  Wabash  Ave.,  Chicago.  HI.  60601 
Phone;  (312)  372-8683 
( Ken  Drake  in  charge ) 
(See  data  under  Rose-Magwood,   NYC) 

SARRA-CHICAGO,  INC. 
16  East  Ontario  St..  Chicago,  III.  60611 
Phone:    (312)    \MlitehalI   4-5131 
Date  of  Organization :  1937 

William  Newton,  President 

Marvin  Bailey,  Vice-President 

Jack  Conrad,  Vice-President 

Harold  Lignell,  Vice-President 

Pat  Saviano,  Production  Manager 
Sebvices:  Production  of  TV  commercials.  Facili- 
ties:  16mm  and  35mm  equipment,  three  stages 
and  processing  laboratory. 

IECENT      PRODUCTIONS      AND       SPONSORS 

TV  CoMMKRciALs  for:  Allstate  Insurance;  Camp- 
bell Soup;  Commonwealth  Edison;  Clearasil; 
Green  Giant;  Kellogg's;  Nestle's;  Pillsburv;  Proc- 
ter &  Gamble;  Pure  Oil;  ScHitz;  Starkist;  S%vift; 
United  Air  Lines  (Leo  Burnett);  Alberto  Culver; 
American  Bakeries;  Ken-L-Ration;  Oscar  Mayer; 
Quaker    Oats;    7-Up     (J.    Walter    Thompson). 

SPORTLITE  FILMS 
20  North  Wacker  Drive.,  Chicago,  111.  60606 
Phones:  (312)  236-8955;  236-8488 

Date  of  Organization:  July,  1955 

Alfred  D.  LeVine,  Producer 

Tom  Carnegie,  Talent  Director 

lames  Leapley,  Unit  Manager 

Marv  Carroll,  Comptroller 

Robert  Renner,  Dick  Upton,  Writers 
Services:  Motion  pictures  for  industr>-,  T\',  edu- 
cation, commercials,  "how-to"  marketing;  special 


rj!irjf.i.i=jrM,iiMJrU 


TELECINE  FILM  STUDIOS,  INC. 
100  S.  Northwest  Highway,  Park  Ridge,  111. 

60068 
Phones:  Park  Ridge:  (312)  823-1418 
Chicago:  (312)  763-5818 

Date  of  Organization:  1952 

Byron  L.  Friend,  President 

June  A.  Friend,  Secretary-Treasurer 

Joan  Werrbach,  Audit-Finance 

Paul  Luttgens,  Production  Manager 

Arvid  Nelson,  Si/pprt>ising  Editor 

Roger  Ruhlin,  Director  of  Photography 
Services:  Motion  pictures,  filmstrips,  live  meet- 
ings, new  product  introductions,  trade  show  par- 
ticipation. Color  and  B&W,  35mm  or  16mm 
studio  or  location.  TV  commercials  and  programs, 
complete  packaging  service,  editing,  rerecording, 
mixing,  interlock  screening,  recording,  script  writ- 
ing, fllmstrip  animation,  high  speed,  time  lapse 
photography.  Aniforms,  Communipak.  FACiLrriES: 
Multiple  camera,  continuous  shooting  equipment, 
35mm  and  16mm  cameras,  Arri,  Eclair,  etc;  mag- 
netic recorder  .\mpex,  Nagra,  etc.,  soimd  stage 
30'  X  45',  five-channel  re-recording  and  mLxine; 
dubbing  from  Nagra  to  sprocketed  material; 
selsyTi  interlock;  animation  stand,  motion  pic- 
ture and  filmstrip,  sUde  cop\ing  equipment; 
wireless  microphones;  location  generators.  CCTV. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Picti-res:  That  the  People  Shall  Know 
(Sigma  Delta  Chi);  This  is  the  4th  (RMC  Corp.); 
Racing  (BF  Goodrich);  The  Motorola  Story 
(Motorola).  Slidefilms:  Sigma  Chi  (Sigma 
Chi);  Ideas  and  Film  (Linck). 


TAKE  TEN  INCORPORATED 

211  East  Chicago  Ave.,  Chicago,  HI.  60611 
Phone:  (312)  944-0455 
Date  of  Organization:  1961 

David  R.  Hayes,  President  &  Board  Chairman 
Dean    DiBrito,    Vice-President,   Admirustration 

&  Production 
Leo  Peyton,  Comptroller 
Inez   Harris,   Corp.   Secretary,   Motion  Picture 

Director 
Robert  M.  Cooper,  Vice-President  Creative 

Services 
Thomas  J.  O'Connell,  Jr.  Director,  Client 

Services 
Kenneth  Solomon,  Manager,  Technical 
Services 
Services:  Industrial  motion  pictures;  live  indus- 
trial shows;  sound-slidefilms;  slide  presentations; 
TV  films;  videotape;  musical  jingles;  radio  tran- 
scriptions;  radio  programs;  creative  consultation. 
FACn-nnES;   Business  offices;  creative  dept.;  stu- 
dio,  16/35mm  production;  original  music,  scor- 
ing and  copying  dept.;  art  dept.;  still  photography 
dept.;   print   production  dept.   for  collateral   ma- 
terial. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  A  Sccon<i  Thought  (Quaker 
Oats);  It's  No  Secret  Now;  And  Suddenly  — 
PoUjcard  (Finn  Industries);  Breakthrough;  Hands 
Out;  Open  the  Door  (A.  B.  Dick  Co.).  Slide- 
films:  The  Challenge  of  Change;  The  Complete 
Line  (Masonite  Corp);  Chain  Reaction 
(BPRMA);  Chili  Pepper  Land  (Universal 
Foods);  Where  Do  We  Live?;  Do  Me  a  Favor 
(Montgomery  Ward).  LnE  Siiow-s:  Pacemaker; 
Over  the  Horizon  (A.  B.  Dick  Co.);  Mark  One 
for  Quality  (B-  F-  Goodrich  Distributor  Show, 
American-Standard);  In  17.50,  Somebody  Goofed 
(B.  F.  Goo<lrich  1967  Dealer  Touring  Sales 
Meeting).  T\'  Commercials:  for  .\merican 
Dental  .■Vssn.;  First  Federal  Savings  of  Chicago; 
First  Federal  of  Pittsburgh. 


TRANS  WORLD  PRODUCTIONS  INC. 

131  So.  Wabash  Ave.,  Chicago,  Illinois 

Phone:  (312)  ST  2-0010 

Date  of  Organization:  1940 

Robert  H.  Estes,  President 

James  C.  Reeves,  Vice  Pres.,  and  Safes 

John  Samo,  Secretary.  Treasurer 

Pearl  O.  Estes.  Fashion  Cood. 
Services:  Package  TV  shows,  training  films, 
slidefilms.  still  photography.  Food  color  photog- 
raphv.  Recording  and  planning.  FACiLrriES:  Stu- 
dio; 40  \  60  dark  room  and  all  prop  storage  and 
sets  for  all  food  preparation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PirTTBF.s:  The  Big  Picture;  Shelf  Man- 
agement; Slock  Control;  and  Cotirtesy  fa  Yours 
(IGA  Food  Stores)  ;Yotir  Bigecst  Asset  (Wausau 
Insurance  Co.);  The  Total  That  Counts  (Jewel 
Tea  Co.).  The  Wonderful  World  of  Mr.  Frank 
CnO  (Union  Carbide  Corp.);  T\'  Siiow-s:  The 
Cookine  Can  Be  Fun  Show  (Eddie  Doucette 
on  Staffas  Chef):  Cooks  Tour  Show  (IGA). 


* 


HENRY   USHIJIMA  FILMS,   INC. 

1101  Harrison  Avenue,  Park  Ridge,  III.  60068 

Phone:  (312)  698-3331 

Date  of  Incorporation:  1962 

Henry  Ushijima,  President  &  Exec.  Producer 

P.  .\.  Ushijima,  Treasurer 

Ruth  Ushijima,  Secretary 
Services:  Producers  of  motion  pictures  and  slide- 
films  for  industry,  education  and  TV.  FACn-mES: 
.Ml  location  equipment  in  both  35mm  and  I6mm 
and  complete  editing  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictir»:s:  Golf  With  Sam  Snead  (Fire- 
stone Tire  &  Rubber  Co.)  A  Meeting  to  Re- 
member (Vogue  Productions-Renault);  Agent  008 


17lh    PRODUCTION    REVIEW 


u» 


CHICAGO    PRODUCERS: 

HENRY  USHIJIMA  FILMS: 

f  Hiram  Walker  (AVA);  A  Report  to  Distributon 
(Continental  Motors  (AVA);  The  Dashaveyor 
(Dashaveyor  Corp.);  Reo  Mower  TV  Comm 
(Magee  Wheelhorse);  SLroEFiLMS:  The  Founda- 
tion (American  Bldg.  Constitutionally),  To  Your 
Health  (Western  Ogden  Purifier  Corp.). 

VPI  of  Illinois,  Inc. 
450  East  Ohio  St,  Chicago  60611 
Phone:  (312)  787-2500 
Robert  Sinise,  Vice  President 
(See  complete  listing  under  New  York  City) 

WILDING  INC. 
1345   West   Arg>le   St.,   Chicago,   111.    60640 
Phone:  (312)  BRoadway  5-1200 
Date  of  Organization;  1914;  Inc.  1927 

Main  Office  and  Studios 
1345  West  Arglvie  St.,  Chicago,  111. 
Phone:  (312)  BRoadway  5-1200 
Dirk  Young,  Vice  Fres.,  Midwest  Sales 

Other  Chicago  Locations 

Wilding-TV  Division 

301  East  Erie,  Chicago,  111. 

Phone:  943-9500 

Carl  J.  Nelson,  Vice  President 

Communications  Idea  Center  —  Customer  Service 
5725  North  Broadwav,  Chicago,  111. 
Phone:  BRoadwav  5-1200 
Robert  Younker,  Robert  Lane. 


Commercal   Picture   Equipment 

Broadway,  Chicago,  III. 
Phone:  BRoadway  5-1200 
Harvey  N.  Wilcox,  Manager 


5719   North 


Wilding  Branch  Offices 

New  York:  405  Park  Avenue,  New  York,  N.  Y. 
Phone:  (212)  759-0854.  Dave  Raymond,  Vice 
Pres.,  Branch  Manager 

Detboft:  4925  Cadieux  Road,  Detroit,  Mich. 
Phone:  (313)  TUxedo  2-3740.  William  R. 
Winn,  Senior  Vice  Pres. 

13535  Livemois,  Detroit,  Mich.  Phone;  (313) 
933-2431.  W.  W.  Kraft,  Vice-Pres.-Branch 
Martager 

Cixveland;  2307  Chester  Ave.  Phone:  (216) 
771-4030.  S.  C.  Johns,  Jr.,  Branch  Manager 

Los  Angeles;  8460  W.  Third  St.,  Los  Angeles, 
Cal.  Phone:  (213)  651-1860.  W.  Watkins, 
Production  Manager 

Toronto:  Wilding/ Canada  Ltd.,  875  Don  Mills 
Rd.,  Don  Mills,  Ontario.  Phone:  (416)  429- 
1270.  R.  K.  Carlson,  Vice  Pres.,  Branch  Mgr. 

WILDING  DIVISIONS 

Mid-America  Color  Lars:  1345  Argyle  St., 
Chicago,  III.  Phone  (312);  784-4224.  D.  H. 
Howe,  Lab  Superintendent 

Tri-dex  Display  Corporation:  13800  Nelson, 
Detroit,  Michigan.  Phone:  (313)  931-0300. 
A.  S.  Cetlinski,  President 

Officers  and  Department  Heads 
R.  C.  Ausbeck,  President 
Daniel  B.  Gallagher,  Exec.  Vice-President 
William  R.  Winn,  Senior  Vice-President 
Harold  Kinzle,  Vice-President-Production 
George  P.  Zenner,  Vice-President  Finance 
C.  F.  Weake,  Vice-President 
F.  F.  Palac,  Treasurer 
L.  A.  Backey,  Secretary 
J.  W.  Anderson,  Advertising  and  Public 
Relations 


WILDING  INCORPORATED: 

Services;  A  communicatioD  agency  specializing 
in  marketing  and  promotion.  Creative  counselors 
and  producers  of  motion  pictures,  shdefilms,  TV 
commercials,  complete  live  shows  and  presenta- 
tions, conventions  and  sales  meetings,  displays, 
exhibits,  printed  materials,  and  audio-visual  in- 
stallations. 

FACiLmES:  Studio  and  service  operations  de- 
tailed as  follows:  Chicaco:  (1345  Argyle  Street); 
Home  office  and  main  studios;  105,000  sq.  ft. 
floor  space  —  29,000  sq.  ft.  in  four  sound  stages 
(75'  X  140'.  70'  X  100'.  50'  x  100',  75'  x  60');  re- 
mainder in  administrative  and  creative  offices; 
still  and  motion  laboratories,  color  and  black 
and  white;  optical,  animation  and  art  depart- 
ments; film  screening  rooms;  sound  recording 
departments;  film  vaults;  carpenter  shops,  etc. 
(5719  N.  Broadway) :  20,000  sq.  ft.  floor  space 
—  15,000  sq.  ft.  devoted  to  manufacturing  of 
projection  screens,  portable  stages,  8mm  film 
cartridges,  portable  lecterns,  and  specialized  pro- 
jection equipment;  and  administrative  offices. 
TV  production  facilities  were  opened  during 
1966  at  301  E.  Erie,  designed  and  created  for 
the  production  of  TV  commercials.  Comprising 
4,150  sq.  ft.;  building  houses  a  stage,  screening 
room  and  administrative  offices. 

Detroit;  (4925  Cadieux  Road) :  This  building 
was  especially  designed  and  constructed  for  mo- 
tion picture  production.  It  contains  administrative, 
sales  and  service  facilities,  t\vo  sound  stages  total- 
ing 8,000  sq.  ft.  and  screening  rooms.  (13535 
Liveraois ) :  Operations  here  include  creative, 
training  and  sales  promotion  and  merchandising 
services  and  a  complete  graphic  arts  production 
department.  (Tri-Dex  Display  Corp.  —  subsi- 
diary, 13790  Nelson  Ave.):  30,600  sq.  ft.  floor 
space  —  27,600  sq.  ft.  devoted  to  the  design  and 
production  of  displays  and  exhibits  and  includes 
carpenter  shops,  paint  shops,  assembly  areas  and 
storage;  3,000  sq.  ft.  —  administrative  and  office. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Ideas  (Sylvania  Corp.);  Big 
City  Paper  (Chicago  Tribune);  It's  Your  Deci- 
sion— Clean  Water  (Soap  &  Detergent  Assoc); 
Toward  the  Victory  of  Health  (American  Di- 
etetic Assoc);  Indian  Hill  (Bell  Laboratories); 
Sports  Car  Fun  (Ford  Motor  Co.);  The  Name 
of  the  Game  is  Fun  (American  League-Chrysler 
Corp.);  From  Cow  to  Carton  (Pure  Pak  Div. 
of  Excello  Corp.);  Child  of  Darkness,  Child  of 
Light  (Foster  Parents  Plan,  Inc.);  Opportuni- 
ty Land  (Deere  &  Co.);  Firebrewing  Story 
(Strohs  Brewing  Co.).  SLroEFiLMS:  High  Time 
for  Hires  1967  (Hires);  See-Tell-Sell  Program 
(International  Harvester);  "C  The  Difference 
(American  Oil  Co.);  Ingot  Soundness  (Republic 
Steel);  Royal  New  Cougar  (Lincoln-Mercury); 
Selling  the  Big  Deal  (Quaker  State);  Pure  Pride 
(Pure  Oil  Co.);  T-Bird  (Ford  ^^otor  Co.).  In- 
dustrial Stage  Shows:  General  Electric  Utility 
Executives  Conference;  Ford  and  Lincoln-Mer- 
ciuy  1967  New  Car  Announcements  Shows  (U.S. 
and  Canada);  Gibson  shows;  American  Associa- 
tion of  Travel  Agents;  Eastern  Airhnes  Show; 
Royal  Crown  show;  A.  O.  Smith-Harvestore  Div. 
show;  RCA  Whirlpool  show. 


WIDE-SCREEN  FILMS  LTD. 
525  Pinecrest  Lane,  Wilmette,  IlL 

SER\^CES:   Motion  pictures,  slidefilms;  specialists 
in  stereo  and  widescreen  techniques. 

(New  company,  reorganized  in  1965) 

ZAPEl  STUDIOS,   INC. 
615  North  Wabash  Ave.,  Chicago,  111.  60611 
Phone:  (312)  Superior  7-2755 

Date  of  Incorporation:  1955 

Owen  Zapel,   President  &  Executive  Director 
Ken  Knutson,  Production  Manager 
Warren  Leming,  Editor 
Darel  Hale,  Cameraman 


ZAPEL  STUDIOS  INCORPORATED: 

Services:  Producer  of  animation  for  TV  com- 
mercials, industry  and  education.  Live  action  for 
all  purposes.  Audio  visual  productions  for  sales 
presentations,  slidefilms,  filmstrips,  Cellomatic. 
Optical  and  animation  camera  services  for  Mid- 
west producers.  FACiLmEs:  Studio  2000  sq.  ft. 
with  working  kitchen;  two  floors,  animators,  art- 
ists, layout,  lettering,  hot  press,  16mm  and  35mm 
projection;  35mm  optical  and  magnetic  interlock. 
Editing  with  16nmi  and  35mm  Moviolas,  two 
animation  stands.  Master  series  Oxberry  with 
Aerial  Image  projector,  Joy-Stick  control.  16mni 
and  35mm;  35mm  printer. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Cape  Cod  —  Classics  —  Re- 
flections; New  Home  Service  (Homemakers, 
Inc.);  Supplementary  Agents  Pension  Plan  (All- 
State  Ins.);  Swiss  Family  Robinson  (OZ  Produc- 
tions). TV  Commercial:  Avant  (Kroehler  Fum. 
Co.). 


KANSAS 


CENTRON  CORPORATION,  INC. 

West  Ninth  at  Avalon  Road,  Lawrence,  Kansas 
Phone:  Viking  3-0400 

Date  of  Organization:  1947 

Arthur  H.  Wolf,  President  and  Exec.  Prod. 

Russell  Mosser,  Executive  Vice-President 
and  Treasurer 

Charles  Lacey,  Vice-President  &  Secretory, 
Director  of  Production 

Norman  Stuewe,  Vice-President  and 
Director  of  Photography 

J.  W.  Newsom,  Director  of  Sales 

T.  J.  Johnson,  Account  Executive 

Harold  Harvey,  Director 

Margaret  Travis,  Script 

John  Clifford,  Script 

J.  D.  Powers,  Script 

Dan  Palmquist,  Director  of  Editing 

James  Pearce,  Director 

Courtney  Jones,  Writer-Director 

Gene  Boomer,  Director 

Don  Jessup,  Sound  Engineer 

Oscar  Rojas,  Art  &  Animation  Director 

Douglas  Poulter,  Director  of  Animation 
Photography 
SER\^CES:  Motion  pictures,  slidefilms  and  sales 
meetings  for  public  relations,  sales,  training,  edu- 
cation and  television,  sales  meetings.  Subcontract- 
ing. Specialized  sports  photography.  Specialized 
color  and/or  black  and  white  still  assignments. 
Animation  and  recording  service.  FACn-rriES: 
New  studio  and  office  facilities  include  60'  x  IOC 
X  27'  and  50'  x  50'  soimd  stages,  voice  studios, 
editing  rooms,  sound  rooms,  etc.  Mitchell,  .\Tri- 
flex  and  Eclair  cameras;  complete  hghting  and 
sound  equipment  for  studio  and  location.  Com- 
plete animation  facilities,  Oxberry  Senior  anima- 
tion stand,  16mm  and  35mm. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Dealers  Choice  (Phillips  Pet- 
roleum Company);  Ride  the  Hot  One  (Continen- 
tal Oil  Company);  New  Dimensions  in  New 
Construction,  Building  Better  Living  (General 
Electric);  To  Totich  a  Child  (The  Mott  Founda- 
tion); Schools  Are  Built  for  Learning;  Lennox 
Compressors  (Lennox  Industries);  The  Invisible 
Traveler  (Cities  Ser\'ice  Gas  Company);  1  Day 
of  Judgment  (Eli  Lilly);  European  Culture  Re- 
gion; Spain  and  Portugal;  Italian  Farm  Family; 
Airplanes  and  How  They  Fly  ( McGraw-Hill  Book 
Co.);  Parts,  Joy  of  Seville  (Webster  Division, 
McGraw-HiU  Book  Company).  T\^  Commer- 
cials: Skelly  Oil  Company  (Bruce  B.  Brewer): 
Cities  Service  Oil  Company.  Sales  Meeting: 
1967  Phillips  Petroleum  and  Continental  Oil 
Co. 


170 


BUSINESS   SCREEN  •   1967 


MINNESOTA 

COUNTRYMAN-KLANG,  INC. 
905  Park  Ave.,  So.,  Minneapolis,  Minn.  55404 
Phone:  (612)  332-2538 

Date  of  Organization:  1956;  Inc.:  1959 

Thomas  C.  Countryman,  President  & 
Director  of  Photography 

Floyd  A.  Klang,  Vice-President,  Writer- 
Director  &  Producer 

Florence  Brown,  Production  Coordinator 

Robert  A.  Farrell,  Camera  Department 

lack  Gauvitte,  Sound  Department 

tames  Sugimura,  Slide  Films 

Robert  L.  Edwards,  Art  Director 

Sebwces:  Producers  of  industrial,  educational, 
sports,  sales,  sales  training,  TV  commercials  and 
fSmstrips,  16mm  and  35mm,  and  advertising 
sales  pnotography.  Faciuties:  4500'  stage,  ani- 
mation, Mitchell.  Arriflex,  dollies.  Lighting  and 
sound  equipment  for  studio  or  location.  Complete 
recording  with  Nagra.  Four  Magnasyncs  inter- 
locks and  multi-channel  mixing.  Music  library 
and  producers  services. 
lECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictxibes:  The  Road  Ahead;  Profit  .  .  . 
As  Large  as  Imagination;  To  See  and  To  Hear; 
Bright  Warning  1966  Canadian  Version  (3M 
Company);  Camp  Friendship;  In  The  Name  of 
Humanity  (Minnesota  Assn.  for  Retarded  Chil- 
dren); V/Stol  Tactical  Display  and  Control  (Hon- 
eywell, Inc.);  NCAA  Basketball  Championships 
(5  shows)  (Pepsi-Cola);  De^'gn  and  Accuracy 
.  .  .  the  Essentials  of  Reliabilitu  ( Uni vac.  Inc. ) ; 
More  Power  for  MAPP  Land  (Mid-Continent 
Area  Power  Planners);  Carguard  1966  Ver.sion 
(Cargill,  Inc.— Salt  Division);  Z-Stage  Sow  Pro- 
gram (Cargill,  Inc.— Nutrena  Division).  Sude- 
Fnjus;  Kodak  Bowl  Report  (Sports  Films  &  Tal- 
lents/Eastman  Kodak  Co.);  A  Day  to  Live  In 
(Jewish  Home  for  the  Aged);  Selling  a  Future 
(Palmer  Writers  School):  TV  Commebcials: 
Blindfold  (3M  Co./MacManus  John  &  Adams, 
Inc. ) ;  Schweigert  Meats.  Tonka  To\s  ( Kerker- 
Peterson,  Inc.);  First  National  Bank  of  St.  Paul 
(John  W.  Forney,  Inc.);  Crystal  Sugar  (Barick- 
man  &  Selders  Adv.  Inc. ) ;  Lan-O-Sheen  ( Bozell 
&  Jacobs,  Inc.);  King  Koil  (Johnson-Livingston). 

EMPIRE  PHOTOSOUND  INCORPORATED 
4444  W.  76th  St.,  Minneapolis,  Minn.  55435 
Phone:  (612)  920-3020 

Cable  Address:  EMPS,  Minneapolis 

Telex:  —  029-5317 

Date  of  Incorporation:  1945 

William  S.  Yale,  President  &  Treasurer 
Richard  N.  Jamieson,  Executive  Vice-President 
Joseph  T.  McDermott,  Vice  President  of  Sales 
Arthur  J.  Nicol,  Vice  President,  Production 
John  Raddatz,  Director  of  Photography 
Mary  Sherman,  Corporate  Secretary 
Wanen  Rose,  Mgr.,  Systems  Engineering 
Cordon  Winters,  Mgr.,  Commercial  Still  Dept. 
Paul  Martinson,  Manager,  Sound  Dept. 
Rik  Rydlun,  Art  Director 

Services:  Production  of  motion  pictures,  sound 
slidef  ilms,  TV  commercials  and  sales  meeting  pre- 
sentations. Time-lapse,  slow  motion  equipment. 
Editing  and  interlock  projection.  Tape  and  mag- 
netic film  recording,  disc  and  tape  music  libraries. 
Process  screen  and  arc  rear  projection.  Still  lab- 
oratory. FAcnjTiES;  16mm  Maurer  and  Arriflex 
cameras;  35  mm  and  Techniscope  cameras;  16mm 
Eastman  Arc  projectors;  Strong  Arc  projectors 
;  for  31i"  X  4'  slides  and  filmstrips;  8'  x  20",  12' 
i  X  30"  and  20'  x  20'  projection  screens,  available 
for  conventions,  sales  meeting,  etc.  .\nimation, 
Soimd  recording  studio  for  stereo  or  monaural 
recording;  35mm  recording  equipment;  Nagra 
recording  equipment;  Ampex  MRTO  4-track  S" 
stereo  equipment;  industry  and  educational  video- 
tape  production   on   Ampex   VR    1000  and  VR 


EMPIRE  PHOTOSOUND  INCORPORATED: 

7000;  40'  x  60'  x  20'  high  sound  stage;  stereo  high 
fidehty  public  address  system. 

RECENT      PRODUCTIONS      AND      SPONSORS 

-Motion  pictures:  The  Promise  of  Esterhazy, 
The  Growing  Edge,  That  Something  More,  Quest 
and  Techniscope  newsreel  coverage  of  events  at 
IMC  (International  Minerals  and  Chemical 
Corp.);  Metal  Forming  Processes  (Hossfeld  Mfg. 
Co.);  In  Touch  With  Tomorrow  (First  National 
Bank  of  Mpls.);  Growing  Soybearu  (National 
Plant  Food  Institute);  The  Open  Stage  (Minne- 
sota Theatre  Co. ) ;  Gene  Littler  Golf  Film  Series 
(Sahara  Products);  TV  Commercials:  for  3M 
Company  (McManus,  John  &  Adams,  Inc.); 
Great  Northern  Railway  Co.  (John  Forney,  Inc.); 
Walter  Mondale  for  Senator  (CoUe  &  McVoy 
Advertising  Agency,  Inc.)  and  Studio  One.  Meet- 
ing PRESENTATIONS:  Specialized  videotape  pro- 
duction for  M.  F.  Patterson  Dental  Supply  Co., 
M.  F.  Patterson  Dental  Supply  Company's  1966 
Sales  Meeting,  Toro  Mfg.  Corporation's  1966 
Sales  Meeting;  Farmers  Union  Central  E^xchange 
1966  Annual  Meeting;  AMC  Convention  for  the 
Dayton  Company. 

FILM  SERVICES,  INC. 

2219  Johnson  St.,  N.E.,  Minneapolis  55418 

Phone:   (612)  789-1235 

Date  of  Incorporation:   1961 

Iver  C.  Lind,  President 

Galen  L.  Cain,  Secretary-Treasurer 
Services:      16mm     motion     picture    production; 
scripts;    sound    recording;    editing.    Fachjties: 
Small  studio,  sound  recording  and  editing  equip- 
ment; cameras,  etc. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Hospital  Fire  Safety  (Hen- 
nepin County  General  Hospital);  Report  on 
Africa  (Rev.  Delmar  Kingsriter);  Who's  Watch- 
ing the  Store?  (Honey-well,  Inc.);  On  Call  for 
All  (3M  Co.).  TV  Spots:  Cliristmas  Toys  (Mid- 
land Cooperatives,  Inc.). 

ANTHONY  LANE  FILM  STUDIOS.,  INC. 
7401  Wayzata  Blvd.,  Minneapolis,  Minn. 
Phone:  (612)  545-2518 

Date  of  Organization:  1948 

Branch  Offices:    New  York:    2   Overhill   Rd., 
Scarsdale.  Phone:  SC  5-3477.  Neil  McCaf- 
frey;  Washington,   D.C.:   2828  Connecticut 
Ave-,    N.W.    Phone:    332-7617.    Lawrence 
Griswold;    California:    2859    Federal    Ave., 
W.  Los  Angeles.  Paul  Wurtzel. 
Anthony  Lane,  Chairman  of  the  Board 
William  R.  Heideman,  President 
Sereno   S.    Scranton,   Director  Technicolor 

Equipment  Sales 
Muriel  Hovorka,  Comptroller 
Wm.  C.  Perry,  Production  Coordinator 
Services:  16  and  35mm  production  of  industrial 
and   TV    films   and   commercials.    Hunting    and 
other  sports  films  a  specialty.  Animation;  sound 
slidefilms;    recording    for    radio,    T\'    and    films. 
Faciijties:   Sound  stage;  recording   16mm  mag- 
netic, Vt"  tape;  three  music  hbraries;  sound  ef- 
fects library'.  Eclair-Nagra  equipped. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictu-res:  Polluting  Our  Blessings  (.Arch- 
er Daniels  Midland  Co.);  Masonry  Hartdling  and 
Sugar  Boat  (Melroe  Mfg.);  Showmobile  (Wenger 
Corp.);  Larson  Boats  1967  (TV)  (Larson  In- 
dustries). 

LOW  &  ASSOCIATES,  INC. 
7708  Morgan  .\ve.,  South,  Minneapolis,  Minn. 
Phone:  (612)  866-4110 
Date  of  Organization:  1959;  Inc.  in  1961 
R.  Glenn  Low,  President  &  Producer 


WEST  CENTRAL  STATES 


LOW  AND  ASSOCIATES: 

Roseanne  E.  Low,  Vice-PresiderU  i 

Associate  Producer 
Justin  S.  Edwards,  Vice-President 
Wilham  J.  Steinbicker,  Director 
Richard  W.  Laird,  Art  &  Animation  Director 

Services:  Writing  and  production  of  motion  pic- 
tures for  industry  and  government.  Shdefilms; 
TV  commercials  and  producer's  services.  Fa- 
cilities: Modem  studio  with  complete  live  action 
and  animation  production  facihties.  Arriflex  and 
high-speed  camera  equipment,  sound  stage, 
Nagra,  Magnasync  and  Stancil-Hoffman  sound 
equipment,  electrical  interlock  system,  Color- 
Tran  quartz  hghting.  Moviola  and  other  editing 
equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  P>ictures:  Charlie  (Federal  Aviation 
Administration);  Time  Optimal  Control  Weapon 
Stabilization  System;  Rockeye  II:  Weapon  Evolu- 
tion and  Development;  Rockeye  11:  Prototype 
Production;  LVM  Feasibility  Demonstration  and 
FMU  30/B  (Honeywell,  Inc.);  On  Safari  in 
Africa  (Commimity  State  Bank  of  Bloomington); 
Project  Evaluation  and  Tropic  Testing  (Picatiimy 
Arsenal);  One  classified  film  for  the  Department 
of  the  Army. 


REID  H.  RAY  FILM  INDUSTRIES,  INC. 
2269  Ford  Parkway,  St.  Paul,  Miim.,  55116 
Phone:   (612)  699-1393 
Date  of  Organization:   1910 

Branch  Office:  208  So.  La  Salle  St.,  Chicago, 
60604.  Phone:  (312)  H  6-0897.  Clyde 
Krebs. 

Reid  H.  Ray,  President  &  Producer 
Ellsworth  H.  Polsfuss,  Asst.  Secretary  h 

Producer 
Mrs.  Frances  Hostettler,  Asst.  Treasurer 
Del  Shockley,  Controller 
Clyde  Krebs,  Vice-President,  General  Sales 
Webb  Hedin,  Twin  City  Area  Acct.  Exec. 
James  Jackson,  Art  &  Animation  Director 
Robert  H.  Winter,  Chief  Film  Editor 
Donald  Anderson,  Chief  Sound  Engineer 

Services:  Creative  staff  for  scripts,  stooboard, 
music  scoring,  and  the  production  of  motion  pic- 
tures, sound  shdefihns,  T\'  films,  TV  commer- 
cials; animation  and  graphic  design,  sales  meeting 
programs;  editing,  interlock  screening,  and  6- 
chaimel  recording  services.  F.^ctlities:  Anima- 
tion Department;  studio-stage;  16  and  35mm 
editing  equipment;  recording  equipment,  includ- 
ing Nagra,  K"  tape,  16mm  magnetic,  16mm 
optical,  35mm  magnetic,  35mm  optical  (RCA 
hcensee) ,  studio  and  location  recording;  300  amp- 
here  portable  gas-electric  generators;  .\rriflex  and 
Mitchell  cameras,  still  photographic  equipment; 
arc  and  incandescent  hghting  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Discover  Hawaii  and  Aloha 
Hawaii  (United  Air  Lines);  Land  of  Oppor- 
tunity; What's  New  for  1967;  //;  and  Cite  us  This 
Day  (Deere  &  Co.);  The  Greater  Harvest  (Pi- 
oneer Hibred  Com.);  Happiness  Is  .  .  .  (Peaivm 
Candy  Co.);  Fisher  Quintuplets  (Joe  Floyd); 
SuDEFiLMS:  Life  on  a  Dairy  Farm  (National 
Dairy  Association);  Acrepfing  Deposits  and 
Cashing  Checks  (NABAC);  Deposits-Life  Blood 
of  Banking  (BPRMA);  NW  Bancorporation  Re- 
tiremetU  Plan    (Northwest   BanCorporation). 


t(^  this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in  this  17th  Production  Review  issue. 


17th    PRODUCTION    REVIEW 


171 


WEST  CENTRAL  STATES 

RUSTEN  FILM  ASSOCIATES,  INC. 
5910  VVayzata  Blvd.,  Minneapolis,  55416 
Phone:  (612)  545-1656 

Date  of  Organization:  1958 

Paul  D.  Rusten,  Producer 
Ted  K.  Larson,  Production  Manager 
William  Brown,  P}iotography 
Services:  Creative  design,  writing  and  full  pro- 
duction   of    business,    educational    and    religious 
motion  pictures,  sound  slidefilms  and  TV  docu- 
mentaries;   talent    and    art    services.    Facilities: 
Camera,    sound    recording,    lighting   and   editing 
equipment  for  dialogue  or  narrated  productions 
in  company  studio  or  on  location. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion    Pictubes;    Carlcton    College    (Carleton 
College);  For  Thiel  Tomorrow   (Thiel  College); 
Happy  Grass  (Toro  Mfg.  Corp.);  Engine  Block 
Storage  System  (Standard  Conveyor  Co.);  Slide- 
films:    The   Better   Sell  Best,    Opportunity  for 
Profit  (Toro  Mfg.  Corp.);  TV  Commercial:  NK 
Cash  Grain  and  NK  222  General  (Northrup  King 
&  Co.). 


MISSOURI 

Metropolitan  Kansas  City 

CALVIN  PRODUCTIONS,  INC. 

1105  Truman  Road,  Kansas  City,  Mo.  64106 
Phone:   (816)  HA  1-1230 

Date  of  Organization:   1931 

Leonard  W.  Keck,  President 
William  Hedden,  Vice-President 
Frank  Barhydt,  Vice-President 
James  Hash,  Secretary-Treasurer 
Richard  Bulkeley,  Executive  Producer 
James  Moore,  Production  Manager 
Larry  Kauffman,  Director  of  Marketing 
Donald  Phillips,  Manager,  Administrative 
Services 

Services:  8mm,  16mm  and  35mm  color,  sales 
and  sales  training  and  educational  films:  8mm, 
16mm  and  35mm  service  work  and  laboratory 
facilities  for  other  producers,  universities  and  in- 
dustrial photographic  departments.  All  film  serv- 
ices offered  at  one  location.  FACiLrnzs:  Two 
soimd  stages,  area  19,000  sq.  ft.;  location  equip- 
ment; laboratory  with  output  of  25,000,000  ft. 
b&w,  30,000,000  ft.  color  a  year;  Kodachrome, 
Ecktachrome,  and  16mm  negative-positive  color 
printing  and  processing,  14  editing  rooms;  two 
sound  studios  with  six  channels,  eight  phono,  re- 
cording equipment  for  film,  tape,  wax,  magnetic; 
ten  fiill-time  directors;  creative  staff;  complete 
Oxberry  animation  and  music  facilities. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Year  of  Disaster  (Caterpillar 
Tractor  Co.);  It's  the  Same  Story  —  With  A  Dif- 
ference and  A  True,  Spectacular  Story  (E.  I.  Du 
Pont  de  Nemours);  An  Extra  6  in  '66  (EH  Lilly 
&  Co.);  Missouri  Calendar  (State  of  Missouri); 
Promises  to  Keep  (Mid-Continent  Regional  Ed- 
ucational Lab.);  The  Million-Dollar  Eraser 
(NASA);  Know  Your  Football  (Official  Sports 
Film  Services);  Someone  You  Can  Trust  —  Some- 
one You  Can  Be  (Smith,  Kline  &  French);  A 
Report  to  Members  (Southern  Pine  Association); 
Separate  Training  Films  (for  Anne  Saum  &  As- 
sociates and  Inter-University   Film  Group). 


this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  displa\'  adver- 
tisement  in   this   17th   Production   Review   issue. 


HORIZON  PRODUCTIONS 
(Division  of  Longmoor-Nelson,  Inc.) 
301  West  73rd  St.,  Kansas  City,  Mo.  64114 
Phone:  (816)  363-3585 

Date  of  Organization:  1947 
Date  of  Incorporation:  1952 

William  V.  Longmoor,  President 

Allen  Jacobs,  Vice-President 

James  P.  Jouras,  Secy.-Treas. 

Ralph  L.  Papin,  Producer/ Director 

Maurice  W.  Prather,  Director  of  Photography 

Roger  C.  Webb,  Sound  Engineer 

Patricia  Moore,  Office  Manager 
Services:  16/35mm  motion  pictures  for  sales, 
sales  training  and  promotion,  public  relations, 
educational  and  religious  fields.  35mm  sound 
color  slidefilms  for  industry  and  education;  TV 
commercials,  live  and  animated;  research,  story- 
treatment  and  script  writing;  complete  producers 
service.  FACiLrnEs:  for  1 6/ 35mm  motion  pictures 
and  35mm  filmstrips.  Sound  service  dept.  with 
8  channel  mixing  console,  interlocked  projection 
and  Magnasync  recorders  and  dubbers,  Ampex, 
Nagra,  and  Rangertone  s>'nc  record  and  playback 
equipment.  Westrex  35/32  &  16mm  optical  re- 
cording system;  editing  rooms,  music  libraries, 
16/ 35mm  Arriflex  camera  equipment,  animation 
and  stop-motion  cameras  and  related  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Pause  and  Consider  (Supreme 
Council,  Order  of  DeMolay) ;  Gifts  of  Time  (Kan- 
sas City  Museum/ Junior  League  of  K.C.);  The 
Wonder  Workers  (Heart  of  America  United  Cam- 
paign). Slidefilms:  Demonstration  Techniques; 
Interview  Techniques;  Sktjlight  Electronics;  Ren- 
aissance ( Cessna  Aircraft  Co. ) ;  Berry  Travel 
Sales  Promotion  (Barickman-Selders  Agency); 
United  Campaign  Training  Session  (Heart  of 
America  United  Campaign).  TV  Commercials: 
for  Holsum  Bread;  Strongheart  Tastyburger 
(Barickman-Selders  Agency);  Commerce  Trust 
Co.  (Valentine-Radford  Agency);  Iowa  State 
Republican  Committee  Series  (Wesley  Day  & 
Co. ) ;  Meyer's  Bread  series  ( Cranf ord-Johnson 
Adv.);  Safety  Federal  Savings  &  Loan  (The  Bid- 
die  Co.). 

Metropolitan  St.   Louis  Area 

CONDOR  PRODUCTIONS,  INC. 

3024  North  Lindbergh  Blvd.  St.  Louis, 

Missouri  63074 
Phone:  (314)  AX  1-3430 

Date  of  Organization:  February,  1967 

Wm.  Schmidt,  President,  Producer 

C.  J.  (Duke)  Uding,  Vice-Pres.  &  Operations 

Mgr. 
J.  E.  Schell,  Secretary/ Treasurer,  Producer 
Services; Motion  pictures,  shde  and  stripfilm  pre- 
sentations, TV  film  and  commercials,  language 
and  science  tape/ film  series.  Producer  services, 
from  pre-script  to  screen.  Sound  recording  and 
dubbing.  Story  preparation,  scripting  and  scene 
breakdowns.  High  speed  tape  duplications.  Edu- 
cation and  training  consultation.  Facilities: 
Complete  script  service;  16mm  and  35mm  pro- 
duction facilities;  complete  sound  recording  and 
duplication,  Vi"  and  16mm;  sound  studio;  ani- 
mation; interlock  projection  in  studio  or  client's 
location. 

RECENT      PRODUCTIONS      AND      SPONSORS 
(New  Company— Organized  in  1967) 

EDW.  H.  GOLDBERGER  PRODUCTIONS 

1210  Tamm  Avenue,  St.  Louis,  Missouri 

Phone:  (314)  MI  7-7112 

Date  of  Organization:  1946 

Edward  H.  Goldberger,  Producer 
Services:  Motion  pictures  for  documentary,  news- 
reel  and  public  relations;  I6mm  kinescopes  (off/ 
.lir)  of  local  television  programs.  FACiLmEs:  On- 


GOLDBER&ER  PRODUCTIONS: 
premise  studio;  four  cameras,  lighting  and  edit- 
ing equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

■Motion  Pictures:  No  Man  Is  An  Island  (KTVI- 
TV);  Seven  League  Boots  for  Danny  (St.  Louis 
Society  for  Crippled  Children);  Internationai 
Folk  Dancers  (Steve  Edison).  TV  Commercials: 
for  Al  Maecher  Adv.  Co.;  Gold  Agency. 

Guggenheim  Productions,  Inc. 
14  N.  Newstead  Ave.,  St.  Louis,  Mo.  63108 
Phone:  (314)  JE  5-9188 
(See  complete  Usting  in  Washington,  D.C.  area^ 

HARDCASTLE  FILM  ASSOCIATES 

7319  Wise  Avenue,  St.  Louis,  Mo.  63117 

Phone:    (314)   MI  7-4200 

Date  of  Organization :  1930 

J.  H.  Hardcasde,  Producer 

Lambert  Kaiman,  Director 

Richard  Hardcastle,  Editorial 

Richard  Hardcastle,  Jr.,  Production 
Services:  Production  of  sound  motion  pictures,, 
shdefilms,  TV  documentaries  and  commercials  in 
b&w  and  color;  advertising,  sales  promotion,  pub- 
he  relations,  and  training  films  for  business,  civic 
and  religious  organizations;  local  coverage  or 
completion  services  for  out-of-town  producers. 
Facilities:  35mm  &  16mm  Arriflex,  Auricon  Fro 
600,  Eclair;  sound  stage,  Nagra,  Ampex,  Standi 
Hoffman  and  Magnasync  recorders;  editing  rooms. 
Moviola;  portable  lighting  equipment  for  loca- 
tion production. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  This  Business  of  Air  and  The 
Lengthening  Shadow  (KSD-TV);  Introduction  to 
Steel  (Fleischman  Hillard,  Inc.);  Can  Machin- 
ery (Continental  Can  Co.);  Underground  Distri- 
bution (Jasper  Blackburn  Corp.).  Slidefilms: 
Wet  and  Wild  and  1966  Holiday  Sales  (Seven- 
up  Company);  TV  Commercials:  Manchester 
Bank  series  (Lynch,  Phillips  &  Waterbury);  ABC 
Bank  Series  (Guild  Asjiiociates). 


NEBRASKA 

Omaha  Metropolitan  Area 
JACK  ANDERSON  PRODUCTIONS 

1701  North  74th  St.,  Omaha,  Neb. 

Phone:   (402)   393-3888 

Date  of  Organization:  1958 

Jack  Anderson,  Ou-ner 
Services:  Production  of  documentary,  education- 
al, sales  training,  motion  pictures,  filmstrips, 
slides,  recordings,  regionally  and  from  coast-to- 
coast.  Producer  services.  Cleared  to  Secret.  Fa- 
cilities: 16mm  Auricon  Pro-600,  Bolex  Reflex, 
Cine-Special,  Bell  &  Howell  cameras;  single  and 
double-system  recording  equipment  including 
Magnasync,  Magnacorder,  Ampex,  Roberts,  Ran- 
gertone; animation  stand;  hot  press  tides;  editor- 
ial facihties;  sound  stage  wiui  studio  lighting; 
portable  gear  for  location  assignments. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  A  Man  from  Minden  (U.S. 
Senator  Curtis ) ;  Serenade  to  a  City  ( Lincoln 
Chamber  of  Commerce);  Operation  Disaster 
(Army  National  Guard);  Intercross  —  1966  and 
Gold  'n  Pure  —  1966  (Waterman-Loomis  H>- 
brids). 

CHAPMAN /SPITTLER  PRODUCTIONS,  INC. 

1908  California,  Omaha,  Nebraska  68102 

Phone:  (402)  348-1600 

Date  of  Organization:  1960 

Robert  J.  Spittler,  President 

Donald   L.   Chapman,   Secretary-Treasurer 

Donald  L.  Hanson,  Art  Director 

Brian  Kennedy,  Commercial  Photo  Dept. 


172 


BUSINESS   SCREEN  •   1967 


CHAPMAN-SPITTLER  PRODUCTIONS: 

Sehvices:  16/35mm  motion  pictures;  filmstrips; 
35inm  slides,  slide  presentations;  artwork  and 
animation;  still  photography;  TV  films  and  com- 
mercials; recording,  editing  and  scripts.  Faceu- 
mES;  Sound  stage;  recording  studio;  16/ 35mm 
tediting,  sound  and  production  equipment  for  lo- 
cation or  studio.  Airplane  for  transportation,  lo- 
cation use. 
lECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Idea  That's  Changing  a 
6,000- Yrar-OU  Irrigation  Habit  (Valley  Mfg. 
I  Co.);  Please!  (United  Community  Services).  TV 
CoMMEBCiALS:  for  Northern  Natural  Cas;  Mu- 
tual of  Omaha;  Northwestern  Bell  (Bozell  &  Ja- 
cobs). 

RAY  J.  CHRISTENSEN  FILAA  ASSOCIATES,  INC. 

809  N.  50lh  St.,  Omaha,  Nebraska 
'     Phone:  (402)  558-5611 
Date  of  Organization ;  1956 
Ray  J.  Christensen,  Producer,  Director 
Roger  P.  Mazur,  Cameraman,  Editor 
Sebvices:   Research  and  creation  of  motion  pic- 
tures for  public  information,  education  and  public 
relations,  specializing  in  documentary,'  techniques. 
FACiLrriES:   Arriflex   16mm   S  &  BL,  Nagra  re- 
'  corder  and  allied  lighting  and  editing  equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

MonoN  PicTtmEs:  It's  About  People  (North- 
western Bell  Telephone  Co. ) ;  Together  and  Time 
(Nebraska  Sv-nod,  Lutheran  Church  in  America) : 
The  Tie  That  Binds  (Immanuel  Inc.);  Untitled 
I  Film  (Metropolitan  Utilities  District). 

WALTER  S.  CRAIG  FILM  PRODUCTIONS 

4315  Burt  Street,  Omaha,  Nebraska   68131 

Phone:  (402)  551-4400 

Date  of  Organization:  1937 

Walter  S.  Craig,  Owner  and  General  Maruiger 
Sebvicfj;:  35mm  and  16mm  production  services, 
1  color  and  b&w,  soimd  or  silent,  location  or  studio. 
Also  furnishing  out  of  town  producers  with  equip- 
ment and  personnel.  FAcrLiriES;  Mitchell,  Bell 
&  Howell.  Cine  Soecial  cameras;  Westrex  sound, 
I  Mole-Richardson  lighting;  Fearless  dolly,  Worrell 
!  Head,  Western  Electric  and  Telefimken  micro- 
phones; Mole-Richardson  boom,  camera  car,  re- 
mote power  for  camera  and  recording,  portable 
power,  .inimation.  Complete  editing,  magnetic  or 
onticnl-  .35mm  and  16mm  interlock. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Monov  PrmiRES:  Untitled  films  and  film  serv- 
ices for  industn,'  clients  during  entire  past  year; 
basic  producer  services  only. 

FOTO  FONIC  SALES  &  PRODUCTIONS 

109  E.  Ashton  St.  (Box  663)  Grand  Island,  Neb. 
68801 

Phones:  (30S)  382-0170;  9646 

Date  of  Organization:  1963 

Bill  Martin,  Oicner-Manager-Producer 

Steve  Martin,  Associate  Producer 

Mike  Alberts.  Director 

Ed  Mason.  Director  of  Photography 

Willard  Morton,  Sales  Manager 

Lew  Cole,  Sound  Production  Manager 

Ruth  Martin,  Manager.  Script  Department 
Services  :  Production  of  slide  and  filmstrips  for 
public  relations,  sales  training,  education,  adver- 
tising, product  demonstration,  sales  meetings,  etc. 
Sound  tracks  for  all  t%T5es  of  film  productions  and 
audio  presentations.  FACn,rnES:  Complete  audio 
and  film  studio  facilities;  art  and  animation  serv- 
ices; photo  and  photo  copy;  high  speed  dubbing 
of  magnetic  tapes;  writing  and  editing;  and  asso- 
ciated services  except  film  duplication. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  Chritt  —  The  Church  artd  Ycni  (First 
Methodist  Church,  Grand  Island,  Nebraska);  The 
Challenge  of  Tomorrow  (Community  Develop- 
ment  Council);    The   Came    That    Never   Ends 


FOTO  FONIC  SALES/PRODUCTIONS: 

(Nebraska  Division  of  Resources);  Changing 
Frontiers  (Central  Nebraska  Trade  School); 
Sands  of  Time  (North  Platte  Chamber  of  Cotn- 
merce ) ;  Show  of  Progress  ( Centeimial  Commit- 
tee). 


NORTH   DAKOTA 

BILL  SNYDER  FILMS 
lOo"^:;  Broadway,  Fargo,  North  Dakota 

Mailing  Address:    Box   984,   Fargo,  N.D. 
Phone:   (701)  232-6500 
Date  of  Organization:  1956 
Bill  Snyder,  Owmer,  Cinematographer 
John  i\icDonough,  Creative  Director 
Conrad  Rose,  Cirwrruttographer 
Wilson  Ferragut,  Editor 
Jim  Baccus,  Writer 

Services;  16mm  sales  promotion,  pubUc  rela- 
tions and  educational  films  for  business,  agricul- 
ture; TV  commercials;  sound  slidefilms;  news- 
film  coverage;  agricultural  film  stock  footage  li- 
brary; film  completion  for  in-plant  photographers. 
Facilities:  Cine-Special,  Eyemo  and  blimped 
.\rriflex  cameras;  MagnasyTic  recorder;  three- 
channel  mixing  and  equalizing  equipment;  Per- 
fectone  Vi"  sync  recording  and  transfer  equip- 
ment; animation  stand;  music  library;  sound 
Moviola;  portable  lighting  equipment;  time-lapse 
equipment;  company-owned  aircraft. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictt'res:  The  Other  End  of  tlie  Line 
and  What's  It  Take  (Otter  Tail  Power  Co.);  Htj- 
draulic  Harroweeder;  Bobcat  a  Co  Go;  Bobcat 
Afyplications  Series  (Melroe  Mfg.  Co.);  Arnold 
Olsen  (Judge  Advertising);  The  Cliaffsaver 
(Quanrud  Company);  Untitled  (Sylvania  Elec- 
tronics). TV  Commercials:  Farm  Loans  (Pro- 
duction Credit  .Associations/ Colle  and  McVoy); 
Gasoline  and  Tire  Service,  Central  Exchange; 
Banks  (Paulsen  Advertising  NW  Bank);  Insur- 
ance (Blue  Cross  and  Blue  Shield/ Fhnt  and  As- 
sociates); Batteries  (National  Cooperatives,  Inc.); 
Construction  Equipment  (Melroe  Mfg.  Co./ 
Flint  and  Associates). 


WEST  CENTRAL  STATES 


SWANSON  PRODUCTIONS 
Empire  Bldg.,   Milwaukee,  Wisconsin 
Phone:   (414)  BR  1-8774 
Date  of  Organization:  1939 
Robert  W.  Swanson,  President 
Elizabeth  Swanson,  Secretary 
Rudv  Swanson,  Treasurer 
David  W.  Nelson,  Director,  Prod.  Services 

Services:  Creators  and  producers  of  all  elements 
of  16mm  and  35mm  sound,  color  sales,  sales 
training,  documentary,  public  relations  and  sound 
slide  and  T\'  films.  Facilitif^:  Motion  picture 
center  with  sound  stages,  offices,  projection,  re- 
cording and  editing  facilities.  Main  stage  40"  x 
6&  with  standing  sets.  16mm  and  35mm  .\rrif1ex 
cameras  and  Magnasvuc  recording;  music  script 
and  art  facilities.  Fearless  dolly,  gear  head,  M-R 
mike  boom,  3  channel  playback  interlock,  Va" 
Magnacorder,  blimped  Arriflex;  100,000-watt 
heav%'  lighting. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictvbes:  Dells  Country  (Wisconsin 
bells  Chamber  of  Commerce);  Agri-Business 
(Wisconsin  Dept.  of  Agriculture);  Silent  Sales- 
men (National  Retail  Hardware);  Technology  on 
the  Move  (A.  O.  Smith  CorporaHon);  Name  Not 
a  Number  (Keamev  &  Trecker  Co.);  Now  and 
When  (Wisconsin  Telephone  Co.);  Brush  Up 
Training  (Manpower,  Inc.);  Martite  (American 
Can  Co.);  Radicon  (Falk  Corporation).  TV  Com- 
mercials for:  Wise.  Telephone  Company,  Shur- 
fine  Foods,  Patrick  Cudahv,  Kohl's,  Yellow  Pages. 


SOUTHWEST  STATES: 


WISCONSIN 

EDLIN  FILM  PRODUCTIONS,  INC. 
W.  140  N.  10111  Fond  Du  Lac  .\ve., 

Germantown,  Wisconsin  53022 
Phone:   (414)  251-7328 
Branch:  225  E.  Michigan,  Milwaukee,  Wise. 

Phone:  BR  6-6445. 

Date  of  Organization:  1962;  Inc.  in  1964 
Edward  E.  Lindner,  President,  Producer- 
Director 
John  Riesner,  Wrifer 
James  Calder,  Sales 

Services:  Motion  pictures;  TV  films  and  com- 
mercials. FACiLrriEs:  Sound  stage  75  x  40-feet; 
Arri  cameras;  Nagra,  MagnasyTic  sound  equip- 
ment; studio,  location  hghting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MorioN  PicTiHES;  Yucatan  Holiday  (Schlitz 
Brewing  Co.);  Majestic  Elk  (Schlitz/ Globe 
Union).  A.B.C.  Lath  (Gisholt  M;»chine  Co.); 
Untitled  public  relations  fihns  (Badger  Meter); 
Control  Data  Delivers  (Control  Data  Corp.); 
Petroleum  Metering  (\.  O.  Smith  Corp.).  TV 
Commercials:  for  North  Central  Airhnes  (Klau/ 
V.P.D.  Advertising  Agency). 

Your  Most  Complete  Reference  Source 

■j^  This  17th  Production  Review  lists  over  500 
specializing  producers,  principal  film  distribu- 
tors,    government    a-v    programs    and    wTiters. 


ARIZONA 


CANYON  FILMS  OF  ARIZONA,  INC. 

834  N.  Seventh  Ave.,  Phoenix,  Ariz.  85007 

Phone:  (602)  252-1718 

Date  of  Organization:  1953 

Ravinond  .\.  Bolev,  President 

Robert  J.  Allen,  General  Mgr.,  Secy.  Trcas. 
Services:  Motion  picture  producers  for  industry, 
television,  advertising  and  education.  T\'  spots: 
sound  slidefilms  and  theatrical  films.  Contract 
shooting  or  editing  for  outside  producers.  Art. 
animation  and  script  services.  FACU-mES:  Three 
sound  stages  (largest  60'  x  100'),  sound  record- 
ing facilities:  MagnasvTic  Mark  IX  DC  interlock, 
dubbing  facilities  or  .Kmpcx  "-i"  tape  equipment. 
Set  lighting  and  complete  portable  lighting. 
Synchronous  camera,  recorders  and  dubbers, 
camera  cnme.  Set  construction.  16/35mm  pro- 
duction; location  equipment.  Sound  stage  and 
equipment  available  on  rental  to  out-of-state 
prixlucers. 
RECENT      PRODUCTIONS      AND       S  P  O  N  S  O  II  S 

Motion  Pictures:  Arizona  Vacationland;  Amaz- 
ing Arizona  (.Arizona  Development  Board); 
Our  Works  of  Love  (Catholic  Diocese  of 
Tucson);  Took;  Our  Works  of  Love  (Elba 
Corp.);  Yoti're  Sever  Too  Old  (Phoenix  Coll., 
Evening  Div);  Alaska  Wildlife  Wonderland 
Wonderland  Films).  Slidefilm:  One  Mans 
Family  (Elba  Corp.).  TV  Commercl^ls:  Arizona 
Public  Service  Co.-Curran-Morton  Adv.);  Knoell 
Homes-Owens  &  Associates. 

SWARTWOUT  ENTERPRISES 

71.55  E.  Thomas  Ro.id.  P.O.  Box  476, 

Scotlsdale,  .Arizona  S5252. 
Phone:    (602)  947-2142 
Dale  of  Organization:  1965 


ITlh    PRODUCTION   REVIEW 


173 


SOUTHWEST  STATES: 

SWARTWOUT  ENTERPRISES: 

Kenyon  Swartwout,  Partner 

Charles  Swartwout,  Partner 
Sebvices:  Business,  documentary,  educational  and 
public  relations  firms;  integrated  instructional 
and  promotional  packages,  including  films,  pho- 
nograph records  and  printed  materials.  Facili- 
ties: 16mm  Arriflex,  Auricon,  and  Bolex  cam- 
eras; V4"  tape  and  16mm  magnetic  sync  sound 
recording  equipment;  multi-channel  dubbing  fa- 
cilities; licensed  background  music  libraries;  edit- 
ing and  interlock  screening  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures  :  The  Orme  School  Revisited 
—  with  James  Stewart  (The  Orme  School,  Mayer, 
Ariz.);  The  Roof  Openers  (Swarhvout,  Inc.  Ko- 
komo,  Ind.);  Teller  Tactics  (Valley  National 
Bank,  Phoenix,  Ariz.);  Miracle  in  the  Desert 
(Carefree  Development  Corp.,  Carefree,  Ariz.). 


OKLAHOMA 

HUMPHREY,  WILLIAMSON  &  GIBSON,  INC. 

Motion  Picture  Productions 
1400  Skirvin  Tower,  Oklahoma  City,  Okla. 

73102 
Phone:  (405)  CE  2-3221 

Date  of  Organization:   1926;  M.P.P's:   1964 

Date  of  Incorporation:  1941 

Mitchell  Williamson,  President 

Don  Loewen,  Vice-President  &  Art  Director 

Monty  Mann,  Vice-President,  Executive 
Director  &  General  Manager,  Motion 
Picture  Productions 
Services:  Industrial,  business,  training,  technical, 
historical,  educational,  rehgious,  travel  motion 
pictures;  TV  films  and  commercials;  theater  com- 
mercials; videotape  production;  slide  and  film- 
strip  presentations;  producers  services;  sales  meet- 
ings; closed -circuit  TV.  pACiLrnES:  16/8mra 
equipment;  art  studio,  animation. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Plan  Purina;  English,  Ger- 
man, Italian,  Portuguese  versions;  All  You  Add  Is 
Love,  French  Version  (Ralston  Purina  Co.)-  Let's 
Play  Softball  (Amateur  Softball  Assn.  of  Ameri- 
ca); The  Bishop's  Fund  (Catholic  Diocese  of 
Oklahoma).  Slidefilm:  Purina-Worlds  Lead- 
er in  Pet  Food  Sales  &  Research  (Ralston  Purina 
Co.).  TV  Commercials:  for  Shawnee  MiUing 
Co.;  Oklahoma  City  Federal  Savings  &  Loan 
Assn.;  Mt.  Scott  Foods-Humphrev,  Williamson 
&  Gibson,  Inc. 


TEXAS 

Metropolitan   Dallas  Area 

CARLOCKE/LANGDEN 

716  Rebance  Life  Bldg.,  Dallas,  Texas  75201 

Phone:  (214)  RI  1-5239 

Date  of  Organization:  1960 

Betty  Whitlock,  President 

Gerald  L.  Armstrong,  Vice-Pres.,  Production 

Margaret  (Mark)  Miurell,  Creative  Director 
Services:  Business,  educational,  pubhc  relations 
motion  pictures;  slidefihns;  TV  commercials  and 
sales  promotion  materials.  Scripting;  color  & 
b/w  stiU  photography;  technical  supervision;  edit- 
ing; direction  &  supervision,  videotape  produc- 
tions. FACiLrnES:  8/16/35mm  production  -  live 
or  animation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Gas  Turns  Things  On!;  Home's 
Best  Friend  (American  Gas  .-Vssn.);  Our  Crowing 
Curriculum  (Dallas  Independent  School  District); 
Commercial  Electric  Cooking  (Dallas  Power  & 
Light  Co.);  Somewhere  in  Between  (Texas  Girl 
Scout  Council).  Slidefilm:  The  Big  "V  in  Big 


CARLOCKE/LANSDEN: 
"D"  (Dallas  Comm.  for  Truth  in  Advertising). 
TV  Commercials:  for  Dallas  Assn.  of  Insurance 
Agents  (Ayres  Compton  Agency);  Lone  Star  Gas 
Co.  (BBD&O);  Vaporette  (Pams);  Southern 
Union  Gas  Co.  Sales  Promotion  Media:  Amer- 
ican Gas  Assn.;  Mithoff  Adv.  Agency. 

FIDELITY  FILM  PRODUCTIONS 

1949  Stemmons  Freeway,  Dallas,  Texas  75207 

Phone:  (214)  RI  7-9446 

Date  of  Organization:  1958 

Branch:  901  So.  First  St.,  AbUene  79602. 
Phone:  (915)  OR  4-1342.  Brett  AUison, 
Assistant  General  Manager 

Norman  E.  C.  Naill,  V.P.  and  General  Mgr. 

Robert  Holton,  Director 

Robert  E.  Pierson,  Director  Sales 

Frank  Sloan,  Production  Supervisor 

David  Dodge,  Director,  Photography 

George  Chyka,  Director  of  Photography 

James  Tally,  Editorial  Supervisor 

Norris  Ragle,  Sound 
Services:  TV  commercials;  industrial,  sales, 
training  and  religious  motion  pictures;  filmstrips; 
radio  recording.  FACiLrnES:  Production  capabib'n- 
for  16/ 35mm,  b&w  and  color;  studios  in  both 
Dallas  and  Abilene. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Herald  of  Truth;  Why  (High- 
land Church  of  Christ);  Profit  Saver  (Semco 
Mfg.  Co.);  Band-O-Matic  (Misceramic  Tile  Co.); 
Educating  for  Christian  Living  (Abilene  Chris- 
tian College);  TV  Commercials:  for  F>'ne  Pyne 
80  (Gordon  Marks  Adv.);  Dierks  Fence  Posts 
(Glenn  Adv.);  Lone  Star  Gas  (BBDO);  Gooch 
Meats  (Meat  Merchandising)  Triangle  Alumi- 
num (Sam  Bloom  Adv.);  Quaker  Oats  (Glenn 
Adv.);  Tom  Thumb  (Sam  Bloom);  Frito  Bar 
BQ  (Tracy  Locke). 


JAMIESON  FILM  COMPANY 

3825  Bryan  Street,  Dallas,  Texas  75204 

Phone:   (214)  TA  3-8158 

Date  of  Organization:  1916 

Bruce  Jamieson,  President 

Hugh  V.  Jamieson,  Jr.,  Executive  Vice-Pres. 

Jerry  Dicldnson,  Vice-President 

David  Orr,  Vice-President 

Lloyd  Abemathy,  Vice-President 

Walter  Spiro,  Secretary,  Treasurer 

Roel  van  de  Wijngaard,  Camera  Dept.  Head 

Mike  Reyna,  Animation  Dept.  Head 

Robert  Campbell,  Laboratory  Manager 

Roy  Broussard,  Editing  Dept.  Head 

Ohver  H.  OUver,  Sound  Dept.  Head 

Larry  Kuehn,  Sales  Manager 

Richard  E.  Byers,  Equipment  Div.  Manager 
Services:  Industrial,  educational,  training,  and 
pubhc  relations  motion  pictures,  16/35mm;  filmed 
TV  programs  and  commercials;  soimd  recording, 
editing,  animation;  and  laboratory  services  for 
industrial,  educational,  governmental  or  producer 
organizations.  Manufacture  of  color  processor  — 
Mark  III.  FAcn-rriEs:  10,000  sq.  ft.  studio  & 
laJjoratory;  2  sound  stages  5000  &  9000  sq.  ft.; 
complete  35/ 16mm  production  equipment;  RCA 
35/ 16mm  sound  channels;  animation,  creative 
staff;  editing,  printing,  processing  35/ 16mm  b/w, 
16mm  Ektachrome. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Guided  Missile  Technology; 
Hurricane  Penetrations  (U.S.  Navv);  Warner 
Lambert  New  Products  Report  (Glenn  Adv.); 
Campus  Crusade  for  Chrust  (Lay  Institute  of 
Evangehsm);  Success  Planner  (Success  Motiva- 
tion Institute);  you  and  Your  Car  (State  of  Ken- 
tucky); Sales-A-Poppin  (Seven-Eleven  Stores/ 
Stanford  Agency);  Pearl  Beer  Sales  Promotion 
(Tracy-Locke  Adv.).  TV  Commercials:  for  In- 
diana Michigan  Electric,  Ohio  Art,  North  Ameri- 
can Van  Lines  (Bonsib,  Inc.);  General  Tire 
(D'Arcy);    Page   Tissues,    American    Family    In- 


JAMIESON  FILM  COMPANY: 

surance  (Mathisson  Associates);  SOHIO,  Cleve- 
land Electric  &  Illuminating  (Marschalk);  Ma- 
sonite  (Buchen);  Lone  Star  Beer,  Avmt  Jemima 
Commeal  (Glenn  Adv.);  Mortons  Foods  (Crook 
Adv.);  Pepsi  Cola,  Owens  Country  Sausage 
(Bloom  Adv.);  Wayne  Candy,  Aunt  Jane  Foods 
(Geyer,  Morey,  Ballard);  Shamrock  Oil  (Mo- 
Cormick  Adv.);  Dr.  Pepper  (Grant);  Dodge  Au- 
tomobiles (BBD&O);  Pearl  Beer,  Southern  Union 
Gas  (Tracy-Locke);  Holsum  Bread  (W.  E. 
Long);  ACA,  APA  (Clayton  Davis);  Northern 
Natural  Gas  (Bozell  &  Jacobs);  and  others. 

KEITZ  &  HERNDON,  INC. 
3601  Oak  Grove,  Dallas,  Texas  75204 
Phone:  (214)  LA  6-5268 
Date  of  Organization:  1950;  Inc.:  1960 
L.  F.  Hemdon,  President 
R.  K.  Keitz,  Executive  Vice-President 
Tom  Young,  Vice-President,  Art  Director 
John   Bronaugh,   Vice-President,   Production 

Manager 
Don  Lusby,  Sales  Manager 
Services:  35mm  and  16mm  color  and  b&w  mo- 
tion picture  production  for  sales,  training,  educa- 
tional, government  agency  films,  and  TV  com- 
mercials. Complete  slidefilm  production  services. 
FACiLrnES:  Sound  stage,  optical  printing;  ani- 
mation stand;  35mm  and  16mm  motion  picture 
equipment;  soimd  facihties;  editing;  animation 
art  staff;  location  truck  equipment 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Better  Way  (Southwest- 
em  Bell  Telephone  Co.);  Performance  Films  and 
Buick  Show  (Buick  Div.  of  General  Motors); 
Big  Blue  (Gen.  Motors  Truck  Div.);  Acapulco; 
See  America  (Braniff  International).  TV  Com- 
mercials: for  Dr.  Pepper  Company  (Grant  Ad- 
vertising); Coca-Cola  Co.  (.McCann-Erickson, 
Inc.);  Conoco  (Clinton  E.  Frank,  Inc.);  Orkin 
Exterminating  Co.  (Kinro  Advertising);  R  C 
Cola  (D'Arcy  Advertising);  Lone  Star  Beer 
(Glenn  Advertising);  Borden's  MiDc  (Tracy- 
Locke  Co.,  Inc.);  "The  Houston  Post  (Goodwin, 
Dannenbaum,  Littman  &  Wingfield);  Bama's 
Best  (Savage,  Kerr  &  McMiUen);  Kenner  Toys 
(Leonard  M.  Sive  &  Assoc);  Dodge  Bovs 
(BBD&O). 

JEFF  MUNDELL  PRODUCTIONS 

500  South  Ervay,  Dallas,  Texas  75201 

Phone:   (214)  RI  8-2582 

Date  of  Organization:  1964 

Jeff  Mundell,  President,  Producer 

Phil  Hevenor,  Vice-President 

Richard  Glover,  Vice-President,  General  Sales 

Ruth  E.  Phillips,  Secretary-Treasurer 
Services:   Industrial  motion  pictures,  sUdefilms, 
TV  commercials;  producers'  sound  services.   FA- 
CiLrnES: 16/35mm  production;  location  &  studio 
recording  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Moulded  Stone  (Concrete  In- 
dustries Board  of  Te.xas);  The  Digger  (Hugh  B. 
WiUiams  Mfg.  Co.);  The  New  Sport  (American 
Marine,  Inc.);  Oklahoma's  Troubled  Youth  (Okla. 
Welfare  Dept.);  An  Electron  Beam  (Electron 
Airmotive  Techniques). 

BILL  STOKES  ASSOCIATES,  INC. 

5527  Dyer  St.,  Dallas,  Texas 
Phone:  (214)  EM  3-0161 

Date  of  Organization:  1965 

Date  of  Incorporation:  1965 

Bill  Stokes,  President 

John  Stokes,  Executive  Vice-President 

Johnny  Beasle>',  Vice  President  -  Executive 

Producer 
Roy  Henry,  Vice-President,  Research 
Carl  Tinsley,  Rental  Services 
Monty  Young  .Animation  Director 
MajTne  Allen,  Director  Graphic  Arts 


174 


BUSINESS   SCREEN  •  1967 


BILL  STOKES  ASSOCIATES: 

Jack  Benton,  Director  Filmstrip  Services 

Bob  Boeye,  Art  Director 

Marshall  Riggan,  Writer 
Services:  Motion  pictvires,  sales  meetings,  live 
shows,  TV  commercials,  sound  slidefilms  and 
slide  presentations;  complete  animation  and  film- 
strip  services  for  other  producers,  rental  services 
of  motion  picture  &  filmstrip  production  equip- 
ment. Faciijties:  Art  and  animation  department; 
Oxberry  animation  stand  and  camera  (16/35- 
mm).  Arriflex  16mm  camera  and  blimp,  porta 
dollies,  portable  sound  equipment,  16mm  Magna- 
sync  and  V*"  Ampex  tape  recorders,  custom  and 
librar\'  music,  interlock  screening,  MoWola,  still 
photography  laboratory.  Equipment  for  large 
quantity  transparency  (3.5mm)  production. 
(ECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PicTn\Es:  The  Computer  Tutor  (Recog- 
nition Equipment  Co.);  The  Charmin  Story 
(Procter  &  Gamble);  Frito  Network  Film;  Men 
From  Frito;  Austex  Broker's  Film  (Tracy-Locke 
Co.);  Frito-Lay  Theme  Film  (Frito-Lay,  Inc.); 
This  is  My  Hand  (Baptist  General  Convention). 
Slidefilms:  Borden's  Impact  (Tracy-Locke  Co. ); 
Cementing— A  Progress  Report  ( Dowell ) ;  The 
Dover  Story  (Hunter-Hayes  Elevator  Co.);  The 
Iceman  Goeth  (Frigildng  Co.).  Training  Media: 
The  Theory  of  Air-Con<litioning  Installation;  Au- 
lo-Conditioning  IrxstaUation;  Successful  Trouble- 
shooting ( Frigildng  Co. ) ;  New  Look  at  the  Old 
Sauce  (Texas  Comm.  on  Alcoholism);  The  Right 
Man  for  the  Job:  M.  Brigham  Dover  and  the  Per- 
soruil  Progress  Equation  ( Campbell-Taggart  As- 
sociated Bakeries ) ;  The  Ballad  of  Pepper  Dan;  Six 
Dr.  Pepper  Route  Salesman  Training  Films  (Dr. 
Pepper  Co.);  Emphasis  '67;  Design  for  Action 
(Maritz  Co.).  TV  Commehclvls:  for  Icee  (Nors- 
worthy-Mercer) ;  Jalapeno  Bean  Dip;  First  Na- 
tional Bank  of  Dallas;  Watermaid  Rice  (Tracy- 
Locke  Co. ) ;  Lone  Star  Beer  ( Glenn  Advertis- 
ing); Commercial  National  Bank  (Charles  Rupp- 
man  Advertising);  Frigildng  Co.  (Caldwell,  Lark- 
in  &  Sidener-Van  Riper) . 

TRINITY  PICTURES 
500  S.  Er\av,  Dallas,  Texas  75201 
Phone:  (214)  RI  7-2323 
Date  of  Incorporation;  1965 
David  R.  Mulheren,  Co-Owner 
Paul  D.  Cook,  Co-Owner 
'  Sernices:    Motion    picture    production,    editing, 
conforming,     sound     recording,     motion     picture 

E recessing,  printing,  and  filmstrips.  FACiLrriES: 
aboratory  16/35mm  interlock  screening,  screen- 
ing room,  sound  recording,  mixing  and  editing. 
bfirw  and  color  laboratories. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Gift  of  Laughter  (United 
Fund  of  Dallas  Count\);  ]im  Shoulders  (Glenn 
Adv. Pfizer  Pharmaceutical);  Expansion  (Col- 
lins Radio);  The  New-  Sport  (American  Marine). 
TV  Commercial:  Showdown  at  Chevytown 
(Phillips  Adv.  .\gcncy). 

VISUAL  PRESENTATIONS,   INC. 

4519  Maple  Ave..  Dallas,  Texas  75219 

Phone:   (214)  LA  6-4939 

Date  of  Organization :  1961 

James  M.  Guthrie.  President 

J.  Bert  Rodriguez,  Vice-President 

Robert  E.  Bethard,  Secretary-Treasurer 

Ted  Stanford,  Music  Director 

Patricia  D.  England,  Production  Supervisor 

John  T.  Davis,  Ir.,  Production  Coordirtator 
Services:  Production  of  TV  commercials;  in- 
dustrial and  training  films;  syndicated  TV  series; 
animation;  slidefilms  and  filmstrips.  Facilities: 
35/ 16mm  production  facilities.  Air-conditioned 
sound  stage.  Closed-circuit  television.  Recording 
facilities. 

IICENT  PRODUCTIONS  AND  SPONSORS 
Motion   Pictures:    Texas   Tourist   Film    (Texas 


VISUAL  PRESENTATIONS: 

State  Highway  Dept.).  TV  Commebclvls:  for 
Shell  Oil  Co.  (Ogiivy  &  Mather);  Arnold  Palmer 
Dry  Cleaners  (Northlich,  StoUey);  Dr.  Pepper 
(Grant  Adv.);  Continental  Trailways  (AD-PR, 
Inc.);  Deep  Rock  Gasoline  (Lowe  Runkle); 
Dodge  Rebellion  (Dodge  Automobile);  Lone  Star 
Gas  Co.  (BBD&O);  Central  Forwarding  (South- 
west Adv.);  Justin  Boot  (WBI  Adv.). 


Metropolitan   Houston  Area 


A-V  CORPORATION 
2518  North  Boulevard,  P.  O.  Box  66824 

Houston,  Texas  77006 
Phone:   (713)   JA  3-6701 

Date  of  Organization:  1945 

].  C.  Rebman,  President 
William  B.  Padon,  Vice-President 

Secretary-Treasurer 
A.  P.  Tyler,  Executive  Vice-President 
David  Cazalet,  Executive  Producer 
Wm.  Bradley,  Director,  AnimatioTt 
\Vm.  W.  Robbins,  Vice-President 

jVASA  Production 
John  M.  Denman,  Vice-President 

NASA  Administration 

Services:  Commercial,  industrial  documentaries, 
public  relations,  sales  and  promotional,  training 
and  educational  films,  TV  commercials,  filmstrips. 
Design,  construction,  and  production  of  display 
and  exhibit  booths,  and  materials  used  therein 
for  industry,  education,  trade,  and  technical  as- 
sociations. Complete  production  staff:  writers, 
producers,  cameramen,  editors,  animation  and 
other  artists  and  designers,  sound  engineers  and 
recordists,  laboratory,  printing  and  recording 
services.  FAcn-mES:  Processing  labs,  including 
latest  Eastman  films,  printing,  color  and  density 
correction,  optical  and  special  effects  printing. 
Oxberry  &  Mitchell  animation  stands,  including 
aerial  image  equipment,  sound  stage,  sound  and 
recording  studios,  8-channel  mixing  16mm  and 
V*"  tape  recorders,  dubbers,  optical  sound  equip- 
ment, contact  printers,  step  printers,  16mm  b/w 
and  color  processing,  b/w  negative,  positive,  re- 
versal and  sound  track.  Ektachrome  original  work 
prints,  release  prints,  Eastman  color  prints,  nega- 
tives, intemegatives,  positive  release  prints,  East- 
man EF  and  Me-4  film,  reduction  35/ 16/ 8mm, 
16/ 35mm  cameras,  lighting  equipment,  boom 
truck. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictires:  This  is  Thermal  Recovery 
( Tidewater  OU  Co. ) ;  Dealer  Sales  Promotion 
Films;  Tigerino  (Humble  Oil  &  Refining  Co.); 
Chronicle  Film  (Chronicle-Rives  Dyke  Adv.); 
Straw  Hat  and  Crown;  Trail  to  the  Stars  (Trans- 
World  Productions);  An  Atmosphere  for  Ther- 
apy; X-Band  Radar  on  Tactical  Aircraft;  Broken 
Arrow  Procedures  for  an  EDO  Detachment;  The 
Portals  to  Progress  (USAF);  From  Balloon  Gon- 
dola to  Spacecraft;  The  Second  Step;  Aerospace 
Careers;  Fotir  Days  of  Gemini  IV,  and  78  others 
(NASA);  Apolto-LEM  (Aerolog-Grumman  Air- 
craft Co.);  Space  Support  Films  (NBC);  Hous- 
ton National  Bank  ( Weekly- Valenti ) ;  The  Shape 
of  Things  to  Come  (Trans-Texas  Airways);  Tro- 
car Decompression  in  Acute  Small  Bowel  Ob- 
struction (St.  Joseph's  Hospital);  Selective  Rerml 
Angiography  (Eaton  Laboratories);  Cardiac 
Valve  Replacement  with  an  Improved  Prosthesis 
(Cutter  Laboratories);  Prosthokeratoplasty  (Ra- 
mon Castroviejo,  M.D.);  Paracorporal  Left  Ven- 
tricular Bypass  (Baylor  Univ.  College  of  Medi- 
cine). 


Tq^  this  S)Tnbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in  this   17th  Production  Review  issue. 


SOUTHWEST  STATES 


SEBASTIAN   FILM  PRODUCTIONS 
2111  Norfolk,  Houston,  Texas  77006 
Phone:  JA  9-7861 
Date  of  Organization:  1965 
Ferd  Sebastian,  Ir.,  President/ Oumer 
Beverly  C.   Sebastian,  Educational  Director 
Services:   Public  safety   and  educational   films; 
medical,   industrial  and  documentary  films;  TV 
commercials  —  concept,  storyboards,  script  and 
foUowthrough;     still     photography.     FacilitieSi 
16inm  and  35mm  production  and  editing  facili- 
ties. Staff  wTiters,  directors  and  talent  file. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures    ( TV ) :    An  Enclosed  Method 
of  Urologic  Irrigation   (Abbott  Labs);  American 
National  Series  (.\merican  National  Bank);  BSW 
Series    (Bank   of   the    Southwest);    TSO    Series 
(Texas  State  OPTICAL);  Hart's  Fried  Chicken; 
Gulf  &  Western  Utilities    (.^ylin  Advertising). 

Other  Texas  Cities 

Fidelity  Film   Productions 
901  South  First  St.  Abilene,  Texas  79602 
Phone:  (915)  OR  4-1342 

Brett  Allison,  Asst.  General  Manager 

(See  complete  listing  under  Dallas,  Texas) 


MOUNTAIN 


COLORADO 

Metropolitan   Denver  Area 
BARBRE  PRODUCTIONS,  INC. 
2130  So.  Bellaire  St.,  Denver,  Colo.  80222 
Phone:  (303)  756-8383 

Date  of  Organization :  1940 

Date  of  Incorporation:  1963 

.\nita  T.  Barbre,  President  &  Btu.  Mer. 

Paul  F.  Emrich,  Vice-President  in  charge 
Operations 

Harold  J.  .\nderson.  Production  Manager 

Kenneth  A.  Meyer.  Director  of  Photography 

Robert  S.  Price,  Director  of  Sound 

Leona  Anderson,  Film  Distribution 
Services:  Complete  production  of  all  t>pes  of 
business  films.  Sales,  training,  public  relations, 
advertising,  educational,  medical.  Color  and  black 
and  white.  TV  commercials.  Complete  animaHon. 
Producer  services.  Complete  film  di.stribution. 
service.  FACiLrriES:  2400  sq.  ft.  sound  stage, 
theater,  16mm  interlock;  Maurer,  Eclair  &  .\rri- 
flex  cameras.  100,000  watts  lighting  equipment.  5 
ch;mnel  sound;  Maurer  optical  recording;  mag- 
netic film  recording;  .\mpex  2  channel  tape  re- 
cording; portable  Arriflex-Eclair-Nagra  sync  sys- 
tem. Portable  camera  crane.  Editing  and  titling 
rooms;  full  animation  stand;  editors,  script  writ- 
ers. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictxties:  What  You  Should  Know  About 
Rifle  Scopes  (Redfield  Gun  Sight  Co.);  Ai«cu/- 
tation  of  the  Heart;  Mitral  Stenosis  (Eli  Lilly 
&  Co.);  Walk  With  Me  (Disabled  American  Vet- 
erans); The  Kokanee  Salmon  (Colorado  Dept.  of 
Game,  Fish  tt  P.irks);  Lymphangio  Sarcoma  of 
the  Swollen  Extremities  (Wyoming  Cancer  So- 
ciot\');  Rails  to  Go  (CF&I  Steel  Corporation); 
Colorado:  The  Cattlemen  (State  Historical  So- 
ciety of  Colorado);  Wonders  of  Wilderness  (Colo- 
rado State  Univ.).  TV  Commercials;  for  Public 
Service  Co.  of  Colorado,  Gates  Rubber  Company 
(Harold  Walter  Clark,  Inc.);  Windsor  Gardens. 

Extra  copies  of  this  17th  Annual  on  request 
while  suppUes   last.   Enck>se  IZOC  with  order. 


17lh    PRODUCTION   REVIEW 


175 


MOUNTAIN  STATES 

MARSHALL  I.   FABER   PRODUCTIONS 

115-121  Mariposa  Street,  Denver,  Colorado 
Phone:    (303)   255-3694 
Date  of  Organization:  1963 

Marshall  L.  Faber,  Producer 
Perr\'  Ward,  Jr.,  Production  Manager 
Albert  Brandeberr\-,  Jr.,  Technicolor  Supervisor 
De,-m  S.  Canada,  Supervisor  Still  Dept. 
Ser\'ices:  Complete  motion  pictiire  production 
from  script  to  screening  print  in  35mm  or  16mm 
theatrical  or  non-theatrical  fields  including  tele- 
vision commercials.  Industrial  commercial,  sales 
promotional,  fund  raising,  training  and  education- 
al films  and  slide  presentations.  Design,  execution, 
and  production  of  display  materials  for  use  by 
industn.'.  commerce,  or  education.  Guidance  in 
the  preparation  of  the  training  program  or  sales 
development  procedures  with  special  emphasis 
on  the  use  of  16mm  and  8mm  selling  and  train- 
ing .lids.  Editing  services,  art  work,  sound  re- 
cording, distribution  service,  8mm  printing  serv- 
ice. Cartridging  of  8mm  for  Technicolor  projec- 
tors, service  and  repair  of  Technicolor  projectors. 
Facduties:  10,000  sq.  ft.  plant  including  well- 
equipped  sound  stage;  preview  room  and  dubbing 
stage;  art  department;  cutting  rooms;  still  lab- 
oratorv-;  8mm  printing  laboratory;  cartridging  sta- 
tion; service  and  repair  station  for  Technicolor 
8mm  projectors;  portable  equipment  for  location 
shooting. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  One  At  the  Top;  Working 
Under  Presstire  (Gates  Rubber  Co.,  Industrial 
Sales.  Hose  Div. ) ;  Oil  Field  Reports  and  Poly- 
flex  No.  1  (Gates  Rubber  Co.,  Automotive  Hard- 
Div.);  Keystone  to  the  Future  II  (Univ.  of  Ida- 
ho); Land  of  the  Lively  Ghosts  Series:  Leadville: 
Marble;  Central  City;  Georgetown;  On  the  Hoof 
Series:  This  Was  the  Waddie;  Pony  Express; 
Buffalo  Bill  (Educational  Library  Associates). 
TV  CoMMEBCL\LS:  for  Chevroti  (White  &  Shu- 
ford);  American  Beauty  (Ranck  Freiberger); 
Political  Spot  Series,  Hansen  for  Senate  (Kostka 
Brooks,  Wyoming);  Denver  Election  Commis- 
sion; Colorado  State  Dept.  of  Employment:  Desks, 
Inc.  (Ranck  Freiberger);  Cheyenne  Frontier 
Days  (Kostka  Brooks,  Wyoming);  Mile  High 
United  Fund;  Windsor  Gardens.  Displays:  Au- 
dio-visual truck  equipped  and  outfitted  for  Gates 
Rubber  Co..  Automotive  Div.;  convention  displa\- 
for  Ball  Brothers  Research  Corporation. 

HENDERSON,  BUCKNUM  &  CO. 

909  Sherman  Street,  Denver,  Colo.  80203 
Phone:   (303)  222-5601 
Date  of  Organization:  1943 

Gilbert  H.  Bucknum,  Partner,  Producer 

Clair  G.  Henderson,  Partner 

Harry  A.  Lazier,  Partner 

Robert  G.  Zellers,  Chief  Cameraman 

Kenneth  C.  Osborne,  Film  Editor 

Lee  Yetter,  Executive  Art  Director 
Servtces:  Script  writing  and  production  of  16mm 
motion  pictures,  including  industrial,  business, 
sales,  promotional,  public  relations,  educational 
and  religious  subjects.  Sound,  b&\v  or  color. 
Sound  slidefilms.  FACiLrnES:  Sound  stage,  edit- 
ing rooms,  16mm  cameras,  interlock  projection, 
four-channel  sound  mixing  equipment,  magnetic 
film  and  tape  recording,  complete  lighting  and 
electrical  equipment,  creative  staff,  art  depart- 
ment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Beauty  &  Tlie  Bounty 
(Minneapohs  Star  &  Tribune);  judge  Gilliam 
(United  Way);  Good  Taste  in  Decorating  (Du- 
Pont  of  Canada  Limited ) ;  Direct  Dialing  of 
Long  Distance  Calls  (Northwestern  Bell  Tele- 
phone) ;  Direct  Distance  Dialing  for  Clovis 
(Mountain  States  Telephone).  TV  Commercials: 
for  Colorizer  Associates;  Colorado  Game  &  Fish 


HENDERSON,  BUCKNUM  &  COMPANY: 

Department;  Social  Security  Administration;  Saab 
U.S.A.,  Inc.;  Safeway  Stores,  Inc.;  Vincent  Bar- 
None  Co.,   Mountain   Stales  Telephone  Co. 

J  P  I  DENVER 

2785  N.  Speer  Blvd.,  Denver,  Colorado  80211 

Phone:  (303)  433-8406 

Date  of  Organization :  1958 

Jack  E.  Carver,  President  &  Dir.  of  Dec. 

Jerome  P.  Vondergeest,  Vicc-Pres.  &  Prod.  Mgr. 

Dallas  P.  Boyd,  Sec-Treas.  &  Exec.  Producer 

Roy  Pritts,  Mu.iic  Director 
Services:  Motion  pictures,  slidefilms;  TV  films 
and  commercials  (live  &  animated);  li\'e  shows; 
meeting  presentations;  still  photography;  video 
tape  production.  Facilities:  Creative,  writing  and 
art  departments;  opticals;  animation;  16mm  and 
35mm  production  equipment;  studio  or  location 
sound  recording;  still  photo  equipment  and  photo 
]ah. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  HTGR  and  Achievement  '65 
(Public  Service  Co.  of  Colorado);  Ski  Purgatory 
(Purgatory  Ski  Area);  102  Spray  Machine  (H. 
L.  Fisher  Mfg.);  Park  Mayfair  East  (Structural 
Clay  Products  Institute);  TV  Commerchls:  for 
ChevTon  Oil  (White  &  Shuford  Adv.);  Pubhc 
Service  Co.  of  Colorado;  National  Ski  Patrol; 
Capitol  Federal  Savings  (Ekberg,  Degrofft  & 
Hunter,  Inc.);  Dupler's  Furs  (Flesher  Adver- 
tising Agency);  GW  Sugar  (Frye,  Sills  &  Bridges, 
Inc.). 

SONOCHROME  PICTURES,  INC. 

995   So.   Clermont   St.,   Denver,   Colo.    80222 

Phone:  (303)  756-3615 

Date  of  Organization:  1942 

R.  B.  Hooper,  Producer 

Tim  Riordan,  President 

Robert  Talkin,  Secretary-Treasurer 

George  E.  Perrin,  Director  of  Photography 

G.  H.  Spurlock,  Technical  Director 

Herbert  McKenney,  Jr.,  Owner,  Multichrome 
Laboratories,  San  Francisco 
Services:  Motion  picture  and  television  pro- 
ducers; Sovmd  recording,  titles,  animation,  slides 
filmstrips,  (DuKane)  national  distribution.  Fa- 
cilities:  16mm  and  35mm  cameras,  Magnasync 


SONOCHROME  PICTURES: 

recorders,    portable   lighting   equipment;    camera 

cars;  new  building. 

RECENT      PRODUCTIONS      AND      SPONSOR 

Motion  Pictures:  So  (Sew)  What's  Si 
(American  Uniform  Co.);  Canyonlands  Advetf 
ture  (Tag-A-Long  Tours,  Dessert  Lodge.  Froil' 
tier  Airlines);  Design  for  Conditioning  (PaytOD 
Productions);  Shelter  (Cinderella  Roof  Co.); 
Candy  Country  (Revised)  (Jolly  Rancher  Can- 
dies, Inc.).  TV  Commercials:  for  Denver  & 
Rio  Grande  Western  R.R.  and  Laviola  Skin  Lo- 
tion (Frye-Sills  &  Bridges  Agency);  Coors  Por- 
celain Tire  Studs  (William  Kostka  &  Associates) 
and  (Tallant/ Yates  Advtg.);  Jolly  Rancher  Can- 
dies ( Don  Kemper  Advtgj . 

Other  Colorado  Cities 

SUMMIT  FILMS,  INC. 
12  Forest  Road,  Vail,  Colorado 
Phone:    (303)   476-5940 

Date  of  Organization:  1961 
Date  of  Incorporation:  1964 

Branch:    Jackson   Hole,   Wyoming,   Barry 
Corbet,  Vice-President,  in  charge 

Roger  G.  Brown,  President 

James  Barry  Corbet,  Vice  President-Treasurer 

Services:  16mm  and  35mm  sound/color  B&W 
film  production  for  public  relations,  advertising, 
industry,  education,  sales,  and  T\'.  Subcontract- 
ing. Specializing  in  remote  location  work  under 
severe  weather  conditions.  (Mountain  sports  pho- 
tography, skiing,  chmbing,  wildhfe).  FAdLrriES: 
Offices;  editing  rooms;  lighting  and  sync  soimd 
recording  equipment  for  location  work.  Two  Arri- 
flex  16's;  lenses  from  10mm  to  400mm,  power 
operated  zoom  12mm  to  120mm.  Stellavox  re- 
corder. Siemens  projector,  precision  sound  edit- 
ing equipment.  Large  stock  footage  library  on 
skiing  and  mountain  sports. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures:  Too  Hoo,  I'm  A  Bird  (United 
Air  Lines);  Winterday  (Head  Ski  Company); 
Vail,  Ski  Magic  ( Vail  Associates,  Inc. ) ;  A  Turn 
Is  Bom  (Scott-USA);  Waterville,  Rise  of  a  Sh 
Area  (Waterville  Co.,  Inc.). 


PACIFIC  WEST  COAST  PRODUCERS 


San  Francisco  and  Bay  Area 

AUDIO-VISUAL  CONSULTANTS 
353    Sacramento    St.,    San    Francisco,    Calif. 
94111 

Phone:   (415)  981-5197 
Date  of  Organization:  1964 

Jack  Bumey,  Writer-Producer 
John  D'Amato,  Production  Director 
Hubert  J.  Bemhard,  Special  Constdtant 
Primo  Angeli,  Art  Conitdtant 
James  Spohn,  Editorial  Constdtant 
Mike  Ranney,  Public  Relations  Consultant 
Lloyd  Pratt,  Sound  Consultant 
Edward  Wetteland,  Musical  Consultant 
Ellen  Bumey,  Talent  Consultant 
James  Murray,  Photographic  Constdtant 
Services:   TV  spots,  motion  pictures,   filmstrips, 
exhibit   soundtracks,    sales   meetings   and   educa- 
tional  recordings   for   business,   industr>',   educa- 
tional  and   governmental   agencies,   organizations 
and  associations.  Facilities:   Studio  and  editing 
equipment,   screening   room,   music   &   sound   li- 
bra r\'. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictities:  }et  Cargo-]AL  Style  (Japan 
Airlines-Botsford,  Constantine  &  McCarty);  Op- 
eration Freeze   ( Watsonville  Frozen  Food  Co. ) ; 


The  Guild  Program  (Oliver  Tire  &  Rubber  Co.) 
Slidefilms:  Tomatoness;  1966  Annual  Report 
(Tri/Valley  Growers);  Flight  66  (Japan  Airlines- 
Botsford,  Constantine  &  McCarty).  Exhibit 
Sol'Ndtrack:  To  Find  a  Way  (N.^S.A-Ames  Re- 
search Center).  TV  Commercl\ls:  News,  Edi- 
tions, Features  (The  Oakland  Tribune).  Sales 
Meetinc:  Prospecting  (Ford  Motor  Co.,  F.\LS 
Convention ) . 


Real  Facts  for  Sponsors 

— evidence  of  suppliers'  good  faith 

^  The  detailed  listings  given  specializing 
producers  of  business  motion  pictures  and 
slidefilms  furnish  the  buyer  of  sight/ sound 
media  with  solid  e\'idence  regarding  the 
prospective  supplier.  Listing  data  requests 
emphasized  the  need  for  both  film  and 
sponsor  references  and  it  is  this  area  of 
each  listing  which  indicates  the  recent  ex- 
perience of  each  company  in  these  pages. 


176 


BUSINESS   SCREEN  •   1967 


San   Francisco  and   Bay  Area: 

MARVIN   BECKER   FILMS 

915  Howard  St.,  San  Francisco,  Calif.  94103 

Phone:  (415)  392-1655 

Date  of  Organization:  1952 

Marvin  E.  Becker,  President 

Ann  Becker,  Secretary-Treasurer 

Frank  E.  Wulzen.  Production  Manager 

Jack  Halter,  Studio  &  Striping  Dept. 

Wm.  C.  Birdsey,  Production  Coordinator 
Services:  Industrial,  documentar>-,  business,  pub- 
lic relations,  sports  and  education  motion  pic- 
tures and  slidefilms.  TV  films  and  commercials, 
newsreel  coveraee.  Motion  picture  editinc.  fli- 
speed  photography.  Franchised  Reeves  Sf;uiid- 
craft  Magna-Striping  service.  FAcn-iriEs:  Crea- 
tive staff,  16/35mm  production  equipment  and 
facilities.  Sound  recording  and  sound  stage;  multi- 
channel dubbing.  Music  and  effects  library;  hghts. 
set.  art  department,  animation  equipment.  Edit- 
ing and  proiect'on  ser\'ice. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Television  Repairs;  Shopping 
for  a  Loan  (NET);  Summer  T\'  Promos  with 
Eddie  Albert,  Robert  Vaughn,  Don  Adams  (Ca- 
nadian Broadcasting  Corp. ) ;  ArtJiur  Hiller,  Film 
Director:  Wallace  Stegner,  Author;  Wm.  Dozter 
and  the  Batman  Phenomena;  Sebastian  Cabot; 
Prince  Phillip  in  Hollywood;  Interviews  with 
Lome  Green,  Norman  Corwin,  Alan  Young  for 
John  Dranie  Special  (Telescope);  Merced  River 
Development  (Merced  Irrigation  District).  TV 
CoMMEBCUL:    Parktotcn    (G.   Coakley   Co.). 

COMMUNICATION   FILMS 
(Unit  of  Walter  Landor  and  Associates) 

Pier  5,  San  Francisco,  Calif.  94111 
Phone:  (415)  982-5096 
Date  of  Organization:  1963 
Charles  Larrance,  Executive  Producer 
James  Morgan.  Production  Supervisor 
Edd  Dundas,  Producer 

Charles  Mai.sel.  Director,  Script  Development 
Robert  Graham,  Art  Director 
George  Riekman.  Director,  Photography 
Services:  Live-action,  animated  films,  slidefilms. 
brochures,  graphic  representations,  other  visual 
media.  Utilize  design  talents  of  affiliated  Walter 
Landor  and  Associates.  Facilities:  Staff  and 
equipment  for  3.5/16mm  motion  pictures  and 
slidefilms. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Osteoporosis  of  Aging;  New 
World  of  the  Sursing  Home  (Sandoz.  Ltd.); 
Market  Communications  Program;  Panel  15  — 
Wood  and  Power;  Pregnant  Forest;  Building 
Game  ( \Ve\erhaeuser  Co.  —  Wood  Products 
Croup);  Dressing  by  Design  (University  of  Cali- 
fornia); Professional  Billing  Service:  Welcome 
to  the  Top  (Bank  of  -America);  Face  Value  (Fal- 
staff  Brewing  Co.);  Slidefilms:  Lucerne  (Safe- 
way Stores);  Tuesday  —  Packages:  The  Visahle 
Fursiiader  (Danfoods  Co.). 

DAVIDSON  FILMS 

1757  Union   St.,  San   Francisco,  Calif.   94123 

Phone:   (415)   885-6853 

Date  of  Organization:  1955 

John  M.  D.ivid.son.  Owner 

Arthur  M.  Kaye,  Production  Director 

Peter  J.  Smith,  Producer 

George  Moon,  Producer 

Warren  Zimmcr,  Art  Director 

Daync  H.  Webb,  Office  Manager 

Gar\'  Schreck,  Production  Assistant 
I  Services:  16/ .3.5mm  motion  picture  production; 
'  research  and  writing;  shooting,  recording,  art  and 
animation.  Facilities;  Sound  stage,  mixing,  dub- 
bing, interlock,  editing,  projection,  b&w  process- 
I  ing  and  printing,  still  lab,  set  and  construction, 
1 1    animation,  art  dept. 


DAVIDSON  FILMS: 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Arif/iropoJogi/  Series  (.Ajitliro- 
pological  Curriculum  Studv  Project);  Piaget  De- 
velopmental Theory  ( self -produced  Davidson 
Films);  Cla!i.sroom  Documentaries  (Sdence  Cur- 
riculum Improvement  Study);  Teacher  Training 
Films  (American  Assn.  for  the  Advancement  of 
Science. ) . 

LARRY  DAWSON  PRODUCTIONS 

611   Howard  St..  San  Francisco,  Calif.  94105 

Phone:    (415)   986-5961 

Date  of  Reorganization:  1965 

Laurence  Dawson,  President 

J.  Terry  Brickley.  Consii/fatif 
Services:    Production  and  production   assistance 
for  documentary,  educational  and  industrial  films. 
FACiLrriES:  None  listed. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pkti'bes;  Grace  in  Motion  (Women's 
Board,  U.S.  Olvmpic  Development  Comm.): 
NASA/MitU  College  Space  Symposium  (W.  A. 
Palmer  Films);  10  Film  Series  -  Politics  '66 
(P.G.&E.). 

FILMS  FOR  INDUSTRY,  INC. 

970  O'Brien  Drive,  Menio  Park,  California 

Phone:   (415)  32.5-4453 

D,ite  of  Incorporation :  1959 

Paul  B.  Rich.  President 

Emil  A.  Sanderock,  Director  of  Photography 

D.  F.  Skillicom.  Associate  Producer 

Manuel  Urqniza,  Associate  Producer 

M.  L.  Rich.  Secretary 

W.  W.  Crane  III,  Customer  Relations 
Seh\tces:  Complete  or  partial  services  for  audio- 
visual presentations:  planning,  uTiting,  produc- 
tion, distribution  for  all  tvpes  of  motion  pictures 
and  filmstrips  including  industrial,  educational, 
documentary,  training,  public  relations,  sales  pro- 
motion. TV  commercials.  FACn-rriEs:  Sound  stage, 
animation,  1 6/ 3.5mm  production  equipment, 
sound  recording  and  re-recording,  editing,  inter- 
lock and  projection  rooms. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Picttties:  High-Temperature  Turbine 
(Pratt-Whitnev);  Stored  Program  Systems 
(IBM);  Portals  to  Progress  (USAF);  Monorail 
(Arrow  Dev.);  Alps  (Westinghouse);  Manpower 
Planning  It's  Vp  to  You  (State  of  California); 
Media  It  (San  Jose  State  College);  It's  a  Crime 
(Walton  .Assoc). 


PACIFIC  COAST  STATES 


FRASER  PRODUCTIONS: 

trial  shows.  FACiLrriES:  Conference  and  screen- 
ing theatre;  shooting  stage,  recording  studio;  edit- 
ing and  interlock  facilities;  music  hbrary,  art  de- 
partment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Hardboard  Widow;  Love 
Me,  Love  My  Versaboard;  Concrete;  Zip  Rib 
(Kaiser  .aluminum);  Graphically  Speaking 
(Calif.  Computer  Corp.);  Hey,  Look  at  Us 
(Foremost  Dairies);  Where  the  Action  Is  (Chris- 
tian Brothers);  Hands  that  Care  (U.  S.  Shoe 
Corp.);  Pure  Pak  (Weyerhaeuser  Pckg.);  Kor- 
atron  (Infoflan);  Careers  (.Advg.  Assn.  of  the 
West).  TV  Commercial:  for  Texaco,  Inc.  (Ben- 
ton &  Bowles);  Safcwa\'  Stores  (Cancilla  Wren 
&  Knapp);  Bank  of  Hawaii  (Lennen  and  Newell) 
Laguna  Honda  (Young  &  Rubicam);  Mont- 
gomer\'  Ward  ( Luf rano  Associates ) ;  American 
Savings  (Wenger  Michael);  A.  C.  Transit  (Scott 
Hermansky);  .Allied  Grocers  (Richardson  & 
Hance). 


FRASER   PRODUCTIONS 
38  Hotaling  Place,  Jackson  Square 
San  Francisco.  California  941 1 1 
Phone:  (41.5)  982-9988 

Branch     Office:     8380     Melrose     Ave.,     Los 

Angeles.  Calif.  90069 
Lee  Blystone.  Prod.  Coordinator 
Geoffrey  Smith,  Script  Constdtant 
Date  of  Organization:  19.56 
Thomas  H.   Fraser,  President  &  Creative  Dir. 
David  Groot,  Executive  Producer 
Norman  Gerard.  Producer/  Director 
Barbara  Stvman.  Production  Coordinator 
Cl.iire  McN.imara,  Office  Manager 
Michael  .\ndcrson.  Customer  Relations 

Manager 
Susan  Trimbel.  Traffic  Maruiger 
James  J.  Dou-ning.  Sales  Mgr..  Hollywood 
Sfbvicf.s:  Complete  prfnluction  of  sales,  training, 
etlucational.     public     relations     motion     pictures 
(3.5mm    and    I6mm)    and    filmstrips;    T\'    spots 
and   programs.   Studio  and   location  photography 
and  recording.  Cirtoon  and  industrial  animation; 
music  scoring.  Consultation  .services  and  produc- 
tion  assistance,   writing,   staging  and   supervision 
for  client  conferences,   sales  meetings,  etc.   0<it- 
of-town   producer  services.   Production   of   indus- 


ROY  GRANDEY   PRODUCTIONS 
(Formerly  Gene  K.  Walker  Prods.) 
1881  Rollins  Rd.,  Building  C. 

Burlingame.   California    94010 
Phone:  (415)  0.\  2-0500 
Date  of  Organization:  1949 

Rov  Grandev,  Oiiner 

Rockwell   Hereford,   Mgr.,   Industrial  Division 

Gene  K.  Walker,  Con.itiltant 

Rich  Brace.  Special  Effects 

William  Beck,  Research 

Hans  Heim,  Animation 
Ser\tces:  Film  production  for  all  visual  require- 
ments. Emph.-»sis  on  staff-written  planning,  story 
treatments  and  screen-plays.  FAcrLrriES:  New  stu- 
dios adjacent  to  San  Francisco  International  Air- 
port; 5.000  sq.  ft.  staging  area  plus  separate 
studios  for  music  and  narration.  Fully  equipped 
for  research  writing,  cinematography.  Light 
weight  quality  equipment  for  location  produc- 
tion. Editing  &  recording  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-res:  One  For  All  1966  Verston; 
RPM  for  Latin  America  (Standard  Oil  of  Calif.); 
The  View  from  the  Vineyards  (California  Grape- 
growers);  Talking  Book  (Standard  Oil  of  Calif. 
Salvation  Armv).  Slidefilms:  Gift  of  Life  (St. 
Francis  Hospital);  Marching  Together  (The  Sal- 
vation Army).  TV  Commercials:  National  Mens 
Social  Service  Centers;  March  of  Dimes. 


IMAGINATION,   INCORPORATED 
531  Pacific  .\ve.,  San  Francisco,  California 

941.33 
Phone:  (415)  986-6075 
Date  of  Organization:  1950;  Inc.:  1960 
John  Magnuson,  President 
Robert  Hovorka.  Vice  President 
Jeffrey  Hale,  DiriT (or.  Art  &  Animation 
Sebvicf-s:  Production  of  theatrical,  television,  in- 
dustrial, training  and  educational  motion  pictures 
.Animation  and  live  action,  creative  television  and 
radio  commercials,  film  strips,  scripting,  original 
musical  production.  Facilitu^:  Complete  anima- 
tion and  graphic  art  eqtiipment;  16inm  and  35mm 
motion  picture  and  editing;  interlock  projection; 
recording  and  mixing  studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pk-tures:  Sra  &  Ski  Goes  Where  the 
.\ction  Is  (Sea  &  Ski  Corp.);  Product  300  (Van 
Camp  Seiifood  Co.);  Computer  Data  (Ampex 
Corp.);  One  to  One  (Comm.  on  Educational 
Media);  Road  of  the  lnt€-rior  ( l>pt.  of  Inferior). 
TV  Commercials:  Savings  (Bank  of  .America/ 
D'.Arcy    Adv.    Co.);    Villein    (Standard    Oil    of 


17lh    PRODUCTION    REVIEW 


1T7 


PACIFIC  COAST  STATES: 

IMAGINATION  INCORPORATED: 

Calif./BBDO):  Container  (Matson  Navigation 
Co./Campbell-Ewald);  Ortho  Products  (Chevron 
Chemical  Co./McCann  Erickson);  Chocolate 
(Ghirardelli  Chocolate  Co./McCann  Erickson); 
Cling  Peaches  (Cling  Peach  Advisory  Board/ 
BBDO);  6  O'clock  Movie  (K.G.O.TV). 

LEE  MENDELSON  FILM  PRODUCTIONS,  INC. 

1310  Howard  Avenue,  Burlingame,  California 
94010 

Phone:   (415)  343-5337 

Date  of  Organization:  1964 

Lee  Mendelson,  President,  Director  of  Produc- 
tion 

Walter  DeFaria,  Vice  President,  Producer 

Sheldon  Fay,  Jr.,  Vice-President,  Director 
Photography  &  Editing 

Susan  Dryer,  Production  Assistant 
Services:   Network  television  specials,  films  for 
business,  government  and  industry.   FACiLrnES: 
Production  studio  and  crew. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictx-hes:  It's  a  Great  Pumpkin,  Charlie 
Brown;  you're  in  Love,  Charlie  Brown;  More 
Than  One  (Coca-Cola);  '67  West  (Sunset  Maga- 
zine); The  Pressure  Is  On  (East  Bay  Municipal 
Utility  District);  Susan  (Sanford  Children's  Con- 
valescent Hospital).  TV  Commercials:  "Granny 
Goose  Green  Onion"  Spot;  "Granny  Goose  Pret- 
zel" Spot  (Granny  Goose  Foods/ Grey  Adv.); 
Pacific  Telephone  —  "Susan"  Spot  (Pacific  Tel- 
ephone Co./BBD&O). 


MOTION  PICTURE  SERVICE  COMPANY 

125  Hyde  St.,  San  Francisco,  Calif.  94102 

Phone:  (415)  673-9162 

Date  of  Incorporation:  1935 

Gerald  L.  Karski,  President,  Gen.  Manager 

Harold  A.  Zell.  Vice-Pres.  in  Chge.  of  Prod. 

Boris  I.  Skopin,  Title  &  Trailer  Dept. 

Gerald  B.  Patterson,  Mgr.  Laboratory  Dept. 
Sebvjcts:  Industrial,  commercial  and  public  re- 
lations films;  special  annoimcement  and  adver- 
tising trailers  for  theaters,  business.  TV  films, 
spot  commercials.  FAcrLiriES:  Maurer  &  Cine 
Special  16mm  cameras;  3  studio  35mm  cameras; 
2  title  3.5mm  cameras;  16/35mm  laboratory  (de- 
veloping, printing,  reduction  and  enlarging);  art 
dept.;  magnetic  &  optical  recording;  dubbing 
equipment:  sound  stage;  editing  equipment; 
script-to-release  print  service;  screening  room 
equipped  for  CinemaScope,  35/16  mm  projection. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Gardens  of  the  Morning 
(Westinghouse  Broadcasting  Co.).  TV  Commer- 
CL\LS:  for  Pacific  Telephone  Co.;  Ocean  Dodge 
(BBD&O);  Monks  Bread  ( Becker/ Patael,  Inc.); 
Save  Mart  Stores  (Herald  House);  Evershaip 
Pens  (Joseph  Pedot  Adv.);  Donald  Duck  Orange 
Juice  (Cappel,  Pera  &  Reid);  A\Tshire  Dairy 
(MPS  Co.). 

ROY   NOLAN   PRODUCTIONS 

181   Second  St.,  San  Francisco,  California 
94105 

Phone:  (415)  989-5194 

Date  of  Organization:  1966 

Roy  Nolan,  Owner/ Director  of  Production 

Brian  Kiely,  Assistant  Producer 
SER\acEs:    Motion    pictures.    FAcn-rriES:    Sound 
studios  including  multiple-channel  16mm  mixing 
and  interlock  facilities;  location  and  studio  equip- 
ment; editing  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:   The  Most  Important  People 


ROY  NOLAN  PRODUCTIONS: 

(Far  West  Surveys);  Realtime  Railroading 
(Southern  Pacific  Co.);  Aluminum  is  Right  Here 
(Kaiser  Aluminum  &  Chemical  Corp.);  Fiedelis- 
simo;  Crazy  Clown  (Independent);  Reading  is 
Talk  Wrote  Down  (Ellen  K.  Raskob  Learning 
Institute).  TV  Commerciai.s:  for  Pl>-mouth  Deal- 
ers ( Young  &  Rubicam ) . 

ALFRED  T.  PALMER  PRODUCTIONS 
161  Tehama  Street,  San  Francisco,  Calif. 

94103 
Phone:  (415)  421^403 

Date  of  Organization:  1931 

.Alfred  T.  Palmer,  President 
Alexa  H.  Palmer,  Vice-President,  Treasurer 
Donald  A.  Palmer,  Associate  Producer 
Thomas  .\.  Dailey,  Cameraman-.\ssociate 
Mrs.  Arthur  Gist,  Educational  Consultant 
Services:    Industrial,   educational   and  documen- 
tary films.   Specialize  in   production  of  maritime 
and   overseas   subjects   related   to  the  promotion 
of  human  understanding  through  trade  and  travel. 
Production  consultation.  .^Iso  specialize  in  med- 
ical and  surgical  cinematography  and  production. 
FACiLmEs:  Production  and  soimd  studios,  drive- 
on  sound  stage,  35mm  &  16mm,  interlocked  re- 
cording facilities,  b&\v  &  color  printing  and  pro- 
cessing,   art   department;    still    photographs    and 
16mm  color  film  hbrar\'  on  world  subjects.  Cam- 
era associates  abroad. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Many  Faces  of  a  City 
(Cin-  of  San  Jose,  Calif.);  Pacific  Horizons, 
Bangkok  to  Bali;  Explore  the  World  Series  (Dis- 
covery Productions);  Bridging  the  Seas  (new  ver- 
sion)  (United  Seamen's  Service). 

SPI  TELEVISION  CENTER 

155  FeU  Street,  San  Francisco,  Calif.  94102 
Phone:   (415)  431-5490 
TWX  910  372-6532 

Date  of  Organization:  1954 

Branch:  5533  Sunset  Blvd.,  Hollywood,  Calif. 

90028.  Dean  Gilmore,  Production  Head 
E.  E.  Gregg  Snazelle,  President  &  Exec. 

Producer 
Richard  Ortner.  Vice-President  &  Treasurer 
Donald  .\rlett.  Vice  President 
Helga  A.  Wilson,  Production  Manager 
Jan  d'.'Uquen,  Sfage  Manager 
Walter  Schenk,  Camera  Department 
Dean  Gilmore,  Sound  Dept. 

Services:  16/35inm  motion  pictures;  slidefilms, 
industrial,  sales  and  training  films,  tv  commer- 
cials and  programs.  F.^cilities:  Patented  MVF 
Mobile  Video  Film  System,  4  camera  tape  film 
for  studio  and  remote  tv  production,  sound  stage, 
75'  X  35',  editing  rooms,  sound  recording,  Vt" 
optical  &  magnetic.  Dubbing,  mudng  &  interlock 
services.  16/3.5mm  facilities.  BNC  Mitchell,  Arri- 
flex.  Super  1200  Auricons,  animation,  art  &  tithng 
services,  set  department,  studio  and  remote  light- 
ing facilities. 

RECENT      PRODUCTIONS      AND       SPONSORS 

TV  Specl\l:  Governor  Romney  of  Michigan. 
TV  Spots  &  Programs:  Arlene  Dahl  Beauty 
Series  (Clairol);  Reagan  For  Governor  (primary 
&  gubernatorial  campaigns);  Sawyer  for  Gov- 
ernor (Nevada  gubernatorial  campaign).  TV 
Commercials:  for  Crown  Zellerbach;  Softique 
Skin  Products;  Clairol  Hair  Products:  KPAT; 
Gentle  Care;  Laurentide  Finance  Corp.;  Bank 
of  America;  Bank  Americard;  several  others. 

Note  on  Omissions  and  Listing  Correction 

■i^  Three  first-class  mailings  to  producing  com- 
panies throughout  the  U.  S.  and  abroad  were 
used  to  compile  this  section.  Listing  data  re- 
ceived after  extended  deadlines  and  corrected 
material  will  appear  in  our  first  Production  Re- 
view supplement  to  be  published  later  this  year. 


VISTA  PRODUCTIONS,   INC. 

675  Howard  St.,  San  Francisco,  Calif.  94109 

Phone:   (415)  982-4180 

Date  of  Incorporation:  1959 

Richard  M.  Fowler,  President 

Florence  H.  Fowler,  Vice-Pres.  &  Ex.  Producer 

Joe  M.  Winters,  Manager,  Sound  Slidefilm  ft 
Still  Photo. 

Bob  Scott,  Superutstng  Editor 

Steve  Nagy,  Editor 

Celie  Roberts,  Office  Manager 

JoJm  Hanna,  Production  Assistant 

Doree  Webber,  Comptroller 
Services:  Communications  for  business,  indust^^ 
education  and  TV  through  16/ 35mm  color  and 
b4w  motion  pictures,  TV  spots,  sound  slidefilnW 
and  slide  duplication.  Production  services  for  out-! 
of-town  producers.  FACn-mEs:  Production  and' 
sound  studios,  recording,  projection  and  interlock, 
laboratory  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictures:  A  Place  and  a  Time  (Mills' 
College);  Where  do  the  Walnuts  Go?  f Diamond 
Walnut  Growers,  Inc.);  Plans:  Approved!  (Merry, 
Calvo,  Lane  &  Baker);  Tower  in  the  Sky  (Bank 
of  America  N.T.  &  S.A.);  Where  Your  Money 
Goes;  One  Gift-One  Time  (Federal  Campaign 
Section— United  Bav  Area  Crusade):  University 
Without  Walls  (Dept.  H.E.W.):  Careers  in 
Business  .Automation  (.•Vutomation  Inst,  of  Amer- 
ca— Div.  CTER):  Oceanography  (Gateway  Pro- 
ductions): Iron  Ore  from  Peru  fMarcona  Mining 
Co.);  U.S.  Golf  Oven  (Inteml.  Snorts  Produc- 
tions) ;  Dichondra:  Systemic  Insect  Control;  Ortho 
Grow  Lawn  Food;  A  Good  Year  for  Potatoes; 
Color  Me  Green  (Standard  Oil  Co.  of  Calif. - 
Chevron  Chemical  Div.).  SLiDEFrLMS:  What  Does 
it  Take?  (Bank  of  America,  N.T.&S.A.);  Arpo 
(Pacific  Teleohone  Co.);  Perf-O-Matic  (Pierce 
Specialized  Eauipment).  TV  Commercials: 
Fund  Raisins;  "Help;"  "Thank  You"  (United  Bay 
Area  Crusade;  Kaiser  Jeep  International  (Comp- 
ton  Adv.);  California  Beef  Coimcil:  7-Un:  Ford 
Dealers  Assn.  Ford  Countni  (J.  Walter  Thomp- 
son); Kilpatrick's  Bread  (Cappel,  Pera  &  Reid). 

Walker  &  Grandey  Productions 
1881  Rollins  Rd.,  Burlingame,  Calif.  94010 

(Complete  listing  under  Roy  Grandey,  S.F.) 


San   Diego  Area 

COPLEY  PRODUCTIONS 
7776  Ivanhoe  Ave..  LaJoUa,  Calif.  92037 
Phone:   (714)  454-0411 
Date  of  Organization:  19.56 

Branch    Film    Libraries:     434    Downer   Place,  , 
Aurora.    111.    60506,   Phone:    312/892-0465, 
Mrs.  Helen  Hansen;  313  So.  6th  St.,  Spring- 
field 111.  62701.  Phone:  217/.544-5711,  John 
L.  Satterlee-  2411  W.  8th  St..  Los  .\ngeles, 
Calif.  90057.  Phone:  213/387-3296.  Charles 
C.    Hushaw:    Suite   421    Land   Title    Bldg., 
235   Broadwav.    San    Diego,    Calif.    92101, 
Phone:    714/234-7111,    Thomas    Pike;    c/o 
1139  Waieli   St.,   Honolulu,   Hawaii   96819, 
Phone:    31-778,    Jack    Heintz:    The    Sacra- 
mento   Union,    1910    Capitol   Ave.,    Sacra- 
mento. Cal..  Jack  Harrington. 
G.  Howard  Matson,  Jr.,  Producer-Manager 
Frank  L.  WiUey,  Edit.  Supr..  Assistant  Mgr. 
Ra\Tnond  T.  Sperr>',  Writer,  Consultant 
Services:  16mm  motion  pictures  and  3.5mm  slide- 
films  on  newspaper  operations,  in  addition  to  pro- 
motional films.  FAcn-rriEs:  Complete  studio  capa- 
bilities  at  Lajolla  headquarters  of  The  Copley 
Press,  Inc. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  San  Diego— The  Most  Impor- 
tant Comer  (Copley  Press);  An  Invitation  to  Bet- 
ter Newspapers;  Scientific  Safari. 


178 


BUSINESS  SCREEN  •   1967 


ROGER  TILTON  FILMS,  INC. 
241  West  C  St.,  San  Diego,  California  92101 
Phone:   (714)  233-6513 
Date  of  Incorporation:  1954 

i|    Branch:  6640  Sunset  Blvd.,  Hollywood,  Calif. 
I        90028.  Phone:    (213)  467-3191.  Hugh  Mc- 
Teman,  Branch  Manager 

Roger  Tilton,  President 

Robert  King,  Vice-President 

Richard  Crawford,  Production  Manager 

Robert  Sherry,  Cinematogravher/ Director 

Rebecca  Oldfield,  Comptroller 

Barry  Nye,  Traffic  Dept. 

Sue  Ann  Bushue,  Secretary 

Services:  Motion  picture  and  filmstrip  produc- 
tion. TV  commercials:  government  and  industrial 
films;  live  action  and  animation.  Facqjties:  60' 
X  60'  sound  stage,  offices,  editing  rooms,  theater 
(16/35mm),  16/35mm  cameras.  100  K  lighting, 
standing  sets,  full  sweep  eye,  vehicles. 
(■CENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictubes:  The  Shelter  (Amer.  Nurse's 
Assn.— Nat'l.  League  for  Nursing) ;  Texas  and  the 
Mexican  War  (Encyclopedia  Britannica  Films); 
Our  People  (Pacific  Telephone  Co.);  Seas  Buoy 
(Bissett-Berman  Mfg.).  TV  Commercials;  Ca- 
price Owner;  Tombstone  (Chevrolet);  Firestone 
Tires  (Firestone-Campbell-Ewald);  Kal  Kan  Dog 
4  Cat  Foods  (Reach-McClinton);  Afr^.  Breedlove; 
Parts  arid  Service  (Toyota  Autos— Clinton  E. 
;Frank);  Sea  World  (Eastman  Kodalc-I.  W. 
Thompson);  Airport;  Sunrise;  Cougar  (Lincoln- 
Mercury-N.  W.  Ayer) ;  Boy  arid  Dog;  All  Through 
the  Night;  Conveyor  ( Fulvita  Vitamins-Ross-Side- 
man). 


Santa   Barbara   Area 

REX  FLEMING  PRODUCTIONS 
2449  Las  Canoas  Rd.,  Santa  Barbara,  Calif. 

93105 
Phone:   (805)  966-3087 
Date  of  Organization:  1939 

I     Douglas  Gordon,  General  Manager 
1     Duane  Pierce,  Editing  Dept. 

Barry  Duncan,  Animation  Dept. 
'     Irv  Turvey,  Technical  &  Printing  Dept. 

John  Appel,  Finishing  &  Print  Distributiort 

Services:  Film  production.  Full  animation  from 
script  to  screen.  Facilities:  Production  and  ani- 
mation departments;  printing  department;  sound 
stage  (38'  x  70'  x  19'  high);  production  equip- 
ment (dollies,  mike  booms,  hghting,  etc.).  Re- 
I  recording  department.  Trucks  for  transportation 
to  location  shooting. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictt-res:  Lesions  of  the  Mouth  (Abbott 
Laboratories);  Parent  to  Child  About  Sex  (Fil- 
!  Med  Corp.);  Santa  Barbara— Pacific  Paradise  (S. 
B.  Chamber  of  Commerce);  Apgar  on  Apgar; 
The  Spinal  Fluid  Examination;  The  Urine  Exam- 
iruition  (Gerber  Products);  Multiple  Sclerosis 
(National  Multiple  Sclerosis  Society);  Occlusive 
Arterial  Duicaie  (Ciba  Pharmaceutical);  Musilog 
Pri'.ients  (series)  (Musilog  Corp.). 


Real  Facts  for  Sponsers 

— evidence   of   supplier*^   good   faith 

•fy  The  detailed  listings  given  specializing 
producers  of  business  motion  pictures  and 
shdefilms  furnish  the  buyer  of  sight/ sound 
media  with  solid  evidence  regarding  any 
prospective  suppher.  Listing  data  requests 
emphasized  the  need  for  both  film  and 
sponsor  references  and  it  is  this  area  of 
each  listing  which  indicates  the  recent  ex- 
perience of  each  company  in  these  pages. 


Specializing  Producers  in  the 
Metropolitan  Los  Angeles  Area 

ASCON  CORPORATION 
(Programmed  Learning  Systems  Division) 
1100  Glcndon   .\ve.,  Los   .\ngeles,  Calif. 
Phones:  (213)  OR  6-1949 
Date  of  Organization;  1960 
Edward  Alfshuler,  Pres.,  Creative  Director 
Louis  Camin,  Director  of  Operations 
John  Sharaf,  Chief  Photographer 
Services:      Audio-visual;     videotaped     program 
learning  materials,  including  research,  validation, 
scripts,    texts,    production    and    distribution    for 
sales,  management  training,   FACiLrTrES:    16/3.5- 
mm;  videotape  equipment, 

RECENT  PRODUCTIONS  AND  SPONSORS 
SLroEFiLMS:  Does  Your  Picture  Belong?  (Helms 
Bakeries);  Rape  of  a  \atinn  (Execugraf  Corp.); 
Recruitment  &  Training  Techniques;  Time— Secret 
of  Good  MarMgement  (Wallcovering  %\'hoIesalers 
Association);  Selling  Teamwork  (National  Elec- 
tronic Distributors  ,\s.sociatinn ) , 


Audio  Productions,  Inc. 
716  No.  LaBrea.  HolK-vvood,  Calif.  90038 
Phone:  (213)  933-5821  (Charles  Smith) 
(For  complete  listing  see  New  York  City) 

CAMAU  PRODUCTIONS,  INC. 

Suite  500.  8730  Sunset  Blvd..  Holh-wood,  Calif. 

Phone:  (213)  OL  7-4302 

Date  of  Incorporation:  1965 

.Man  T-  Levi.  President 

Stan  Atkinson,  Vice-President 

Sam  Famsworth,  Vice-Presider\t 
Services:  Vidifilm  camera  sv'stem  production; 
specialists  in  live  action  from  concept  to  comple- 
tion. Script\%Titers,  production  and  post-produc- 
tion crews.  FACiLmEs:  Conference,  editing  and 
screening  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
^foTTON  Pim-RES:  The  Other  Vietnam  (U.S. 
Dept.  of  State— .\. ID,):  Anniversary  f United 
Auto  '\\'orkers  Union):  Tropic  Survival  (U.S. 
Na\y,  Bureau  of  Medicine  and  Sureer\') ;  Evalua- 
tion Taste  (National  Institutes  of  Health);  Prog- 
ress Report  (Beverlv  Estates), 

CHAPMAN  5  PRODUCTIONS,  INC. 

3805  W.  Magnolia  Blvd..  Burbank,  Calif.  91505 

Phone:   (213)  849-6889 

Date  of  Incorporation:  Jan.  1961 

Frank  E.  Guire.  President 

Quinn  K.  Redeker,  Vice-President 

James  H.  Flint.  Producer.  Agricultural  Dio. 

WnvTie  Mitchell.  Director.  Cinematosraphy 

William  Garnet.  Director.  Still  Photography 

George  A\'ickham,  Sound  Engineer 
SERvinES:  Complete  or  p.irti.il  services  for  16mm 
and  3-5mm  audio-visual  productions:  idea  devel- 
opment, planning,  creating,  writing,  photography, 
editing,  sound  recording,  programming;  distribu- 
tion of  all  t\T>es  of  motion  pichires  filmstrips  and 
slidefilms  including:  documentary,  sales  and  sales 
promotion,  education.il,  training,  public  relati'ons, 
industri.ll.  TV  commercials  and  news  clips.  Facil- 
mEs:  Equipped  for  WTiting,  photographv,  edit- 
ing, lighting,  %",  16mm  and  3.5mm  sound  re- 
cording and  dubbing,  music  scoring,  animati'on. 
location  sovmd  recording,  16mm  and  .35mm 
screening  rooms  and  sound  stage;   fuHv  staffed, 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pim'RES:  Frances  Ixingford  —  VSO 
Show;  California  Dairy  Princess  (American  Dain.' 
.^sso.  of  California);  Untitled  (Designed  Facili- 
ties Gorp,).  SunEFiLMS:  The  Wonderful  World 
of    Viviane    Woodard;    Techniques    of    Natural 


LOS  ANGELES  AREA 


CHAPMAN  S  PRODUCTIONS  INC: 

Make-up  (Viviane  Woodard  Corp,);  What  Every 
Agent  Should  Know  About  Speciiil  Risk  Auto 
(Mission  Equities  Insurance  Group),  Filmstrip 
Series:  California  Design  (Pasadena  Art  Mu- 
seum), 

R.  B.  CHENOWETH  FILMS 

8021  East  Second  St.,  Downey,  Calif.  90240 

Phone:   (213)  TO  1-9909 

Date  of  Organization:  1955 

Robert  B.  Chenoweth,  Owner 
Services:  Motion  pictures  and  slidefilms  for  pub- 
lic relations,  sales  reports,  training  and  education. 
TV  commercials.  FACrLrriEs:  16mm  and  35mm 
production  facilities.  Editorial  facilities  in  Dow- 
ney, Calif.  Production,  location,  theater  and  stu- 
dio equipment  in  La  Habra,  California, 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Picti'res:  Just  Your  Speed  (U,S,  Elec- 
tric Motors  Div,  of  Emerson  Electric) ;  Everclean 
Newsreel  (Ventilation  and  Cleaning  Engineers, 
Inc);  A  Study  in  Suspension  (Allen  Colloids); 
To  Catch  a  Shadow  ^Lockheed-California  Co,), 
Production  support  for  various  other  Lockheed 
productions, 

CINE-VIEW,  INC. 

6325  Santa  Monica.  Holh-wood,  California 

Phone:  (213)  465-3376 

Date  of  Organizab'on :  1961 

Harrv  J.  Lehman.  President 

Cecile  Lehman,  Vice-President 

Jacques  Lehman,  Secretary-Treasurer 

Phil  Saltz,  Aissi.  Secretary 
Services:  Educational,  institutional,  documentary 
film  production  and  distribution.  Facihties: 
Production  equipment;  laboratorv'  services. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  We  Will  Try  to  Win  (Ameri- 
can Air  Lines);  Olympiad  Mexicano  (Helms  Ath- 
letic Foundation);  Principles  of  Food  Sanitation 
(L.  A.  Health  Dept). 

Communication  Films 
8831  Sunset  Blvd.,  Hollywood,  Calif.  90069 
Phone:  (213)  6.57-5630 
Cally  Curtis,  Producer 
(See  complete  listing  under  San  Frandsoo) 


DATA/FILMS 

2626  Temple  St.,  Los  .\ngeles,  Calif.  90026 

Phone:  (213)  DUnkirk  5-3911 

Date  of  Organization:  1960 

Charles  (Cap)  Palmer,  In  Charge 

David  Bowcn,  Quality  Control 

Ted  (W.  T.)  Palmer,  General  Manager 

Audrey  Kaczenski,  Office  Manager 
Services:  Sales  company  for  release-prints  of 
Parthenon  Pictures.  Production  company  8mm 
"Data  Films'  for  instruction.  skiU,  training,  and 
sale  aids.  Facilities:  Operates  as  an  affiliate  of 
Parthenon  Pichires.  HolN^vood. 
(See  listing  of  Parthenon  Pictures  —  Hollywood) 

DIMENSION  FILMS 

733  N.  La  Brea  Ave.,  Los  Angeles,  Calif.  90038 

Phone:  (213)  WE  7-3506 

Date  of  Organization:  1962 

Gar>'  Gold.smith,  President 

Edward  Schuman,  Vice-President 
Services:   Writing  and  production  of  documen- 
tarv  and  e<lucational  films.   FACiLmES:   Offices 
and  editing  rooms. 
RECENT      PRODUCTIONS      AND      SPONSORS 


17(b   PRODUCTION   REVIEW 


17» 


LOS  ANGELES  AREA: 

DIMENSION  FILMS: 
Motion  Picttties:  President  Johnson's  Journey 
to  the  Pacific;  Basketball,— the  Age  of  Chuinpions 
(U.S.I.A.);  Whu  Communities  Trade  Goods; 
Time,  Lines  arul  Events;  Rainshower  (self -pro- 
duced—Dimension  Film ) . 

DUDLEY  PRODUCTIONS  LTD. 

308  N.  Rodeo  Drive,  Beverley  Hills,  Calif. 
Phone:   (213)  273-5891 

Carl  W.  Dudley,  President 

Dudley  A.  Warner,  Exec.  Vice  Pres. 

Otto  Lang,  Producer-Director 

Ernest  Flook,  Editorial  Supervisor 

Lee  Christman,  Comptroller 
Services:  Theatrical,  television  and  commercial 
motion  pictures;  35mm  slides.  Facilities:  Of- 
fices, editorial  rooms,  projection  room. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictubes:  TWA's  USA  (TWA);  Cruise 
to  Paradise  (Matson  Navigation  Co.);  Aerial  Od- 
dyssey—New  Zealand  (New  Zealand  Gov't  Tour- 
ist Office);  Destination  Hong  Kong  (Hong  Kong 
Tourist  office);  Gear  Up  For  67  (TWA);  Friend- 
ly Fiji  (Fiji  Visitors  Bureau ) ;  Isles  of  Paradise 
(Polynesian  Cultxiral  Center);  Discover  New 
Zealand  (New  Zealand  Gov't  Tourist  office); 
Aloha  Land  (Aloha  Airlines);  Madrid— New  Gate- 
way to  Europe  (Iberia  Airlines);  Adventure 
Through  Time  (Israel  Gov't  Tourist  Organiza- 
tion ) ;  Blue  Holiday  ( Greek  Government  Tourist 
Organization);  A  World  of  Difference,  (World 
Airivays);  Gateways  to  North  America  (SAS). 


Cal  Dunn  Studios,  Inc. 
1040  N.  Las  Palmas,  Hollywood,  Cal.  90038 
Phone:   (213)  HOUywood  9-9011 
Alan  S.  Lee,  Manager 
(See  complete  listing  under  Chicago  area) 


EMC  CORPORATION 

7000   Santa   Monica  Blvd.,  Hollywood,  Calif. 

90038 
Phone:   (213)  463-3282 
Date  of  Organization:  1951 

David  E.  Feinberg,  President 

Robert  Hyskell,  Vice-President 

Leonard  Gray,  Art  Director 

Dorse  Lanpher,  Animation  Director 

Allan  Halderson,  Sales  Manager 

Thomas  Conrad,  Writer-Director 
Services:  Motion  picture  and  slidefilm  produc- 
tion, script  writing,  photography,  editing,  anima- 
tion and  art  production,  sound  recording,  educa- 
tion programming,  all  media.  Facilities:  35mm 
and  16mm  Arriflcx  cameras.  Moviolas,  etc.,  writ- 
ing, editing  and  production  rooms,  sound  record- 
ing stages  with  Ampex  equipment/ 40  Ampex 
high-speed  duplicating  machines;  animation  stand. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Fictxtres:  Underwater  Technology  (U.S. 
Navy);  KC-135  Cargo  Loading  (U.S.  Air  Force); 
My  Husband  Stanley  (American  Cancer  Society); 
Outrunning  the  Sun  ( Lockheed— Cahfomia  Co.); 
JOT  (television  series  for  Southern  Baptist  Con- 
vention). Slidefilms:  Words  and  Their  Parts, 
The  Changing  City  (Cinn  &  Co.);  Great  Decisions 
( Houghton-Mifflin  Co. ) ;  Let's  Get  Organized 
(Americ.m  Cancer  Society). 


Filmexpress,  West 
Plant  #20,  Technicolor  Corp.,  Universal  City, 

Hollywood,  California 
Phone:  (213)  769-8500 


Filmex  West,  Incorporated 
1041  North  Highland  Ave.,  Hollywood,  Calif. 
Phone:   (213)  HO  6-3211 
Ray  Dietrich,  Vice-President/ General  Manager 
(see  complete  Hsting  under  New  York  City  area) 

FILMFAIR,  INC. 
10920  Ventura  Blvd.,  Studio  City, 

California  91604 
Phone:   (213)  877-3191 

Date  of  Organization:  1960 

August  A.  ]ekel.  President  &  Executive  Producer 

William  D.  Jekel,  Secretary 

Ted  Goetz,  Vice-President  &  Studio  Manager 

Ben  Norman,  V.  P.  &  Live-Action  Director 

Bob  Sage,  Vice-President,  Live  Action  Director 

Bob  Gips,  V.  P.  &  Live-Action  Director 

Dick  van  Benthem,  V.  P.  and  Art  Director 

Kenneth  Champin,  Vice-President  & 

Animation  Director 
Kay  Himes,  Treasurer 
George  Alch,  Sound 
Jan  Cornell,  Production  Coordinator 
Jacques  Dury,  Jerry  Brady,  Paul  Wittenberg, 
Editors 
Services:    Live   action  and   animated  films   for 
commercial  and  industrial  accounts.  FxciLmES: 
Studio  includes  art  rooms,  animation  crane,  sound 
editing  and  recording,  editing  rooms  and  stage. 

RECENT      PRODUCTIONS      AND       SPONSORS 

TV  Commercials:  Freeway  (Goodyear  Tire/ 
Young  &  Rubicam);  Circus  (Schlitz  Beer)  and 
Seashore  (United  Air  Lines/ Leo  Burnett);  Big 
Brother  (General  Electric/ BBD&O);  Cheerios 
(General  Mills/ Dancer-Fitzgerald-Sample) ; 
Apollo  (R.C.A./|.  Walter  Thompson);  Credit 
Card  (Std.  Oil  of  Calif. /BBD&O);  Heinz  Soup 
(Doyle  Dane  &  Bembach);  Orangutan  (Kleenex/ 
Foote,  Cone  &  Belding) . 

FINE  ARTS  PRODUCTIONS,  INC. 

727  N.  Seward  St.,  Hollywood,  Calif. 

Phone:   (213)  HO  5-0549 

Date  of  Organization:  1958 

John  David  Wilson,  President-Producer 

Steven  S.  Click,  Production  Manager 

Tom  Baron,  Animation  Director 

Dean  Spille,  Design 
Services:   Motion  pictures  for  theatrical,  televi- 
sion,  business   and  educational  use.    FACiLmES: 
All  production  facilities  available.   Specialize  in 
.-inimation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Sea  (Science  Engineering  As- 
sociates); Starseekers,  Small  Farm,  My  Govern- 
ment (Sterling  Films);  Hailstones  and  Halibut 
Bones  U  ( self-produced— Fine  Arts  Productions). 

FLAGG  FILMS,  INC. 

6345  Fountain  Ave.,  Hollywood,  Calif.  90028 
Phone:   (213)  HO  2-0902 

Date  of  Organization:  1946 

Don  Flagg,  President 

Aime  Flagg,  Vice-President  &  Secretary 

Steve  Click,  Treasurer 

"Red"  Schry%'er,  Editor 
Services:  Industrial  films;  sales  films;  medical 
films;  TV  commercials.  35mm  color  and  b&w. 
16mm  color.  FACiLmES:  Insert  stage;  production 
offices;  projection  and  cutting  rooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  77ie  Tractor  Stretcher  (Mas- 
sey-Ferguson);  The  Beginning  (The  Carnation 
Company);  Broken  Arrow  (U.S.  Air  Force); 
Central  American  Holiday  (Pan-American  Air- 
ways); The  Sub  Searchers  (USIA). 

Copyright  1967;  International  Rights  Reserved. 


F-M  PRODUCTIONS 

713  N.  Highland  Ave.,  Los  Angeles,  Calif. 

90038 
Phone:  (213)  937-1622 

Date  of  Organization:  1952 

William  Morrison,  President,  Prodn.  Mgr. 

Aladar  Klein,  Editorial  Supervisor 

Thor  Putnam,  Asst.  Prodn.  Mgr.,  Art  Director 
Services:  Motion  pictures  and  slide  presentations 
for  business,  government,  TV  programs,  com- 
mercials. Production  services  for  16mm  motion 
pictures  including:  research,  writing,  photogra- 
phy, animation  and  editing.  Facilities:  4,500 
sq.  ft.  production  facilities  including  six  cutting 
rooms,  art  department,  projection  room,  stock 
film  hbrary,  hot  press  titles,  title  stand. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Navy  Laboratories;  Series  of 
Film  Reports  (U.  S.  Navy);  Personal  Property 
Disposal  (U.  S.  A.  F.);  Slidefilm;  Missile  Sys- 
tems (U.  S.  Navy).  TV  Commercial:  for  Hills 
Bros.  Coffee  (Foote,  Cone  &  Belding). 

FORMAT  PRODUCTIONS,  INC. 

12754  Ventura  Blvd.,  Studio  City, 

California  91604 
Phones;  (213)  PO  9-3610;  877-3356 

Date  of  Organization:  1963 

Herbert  KlvTin,  President 
Marvin  Klynn,  Executive  Vice  President 
Henrietta  Jordan,  Vice  President  Sales 
Ra\-mond  Thursby,  Production  Manager 
Rudy  Larriva,  Director 
Joe  Siracusa,  Editorial  Supervisor 
Services:  Producers  of  animated  and  live  action 
films  for  TV  commercials  and  programming,  the- 
atrical shorts;  feature  and  industrial  films.  Facili- 
ties:   Creative   and   production   facilities. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Lone  Ranger  Animated  TV 
Series  (Wrather  Organization);  Speedy  Gonzales- 
Daffy  Duck  Cartoons  (Warner  Bros.);  TV  Series: 
Larxis  End  and  Mothers-in-Law  (Desi  Amaz  Pro- 
ductions); Everywhere  a  Chick  Chick  (^Sheldon 
Leonard  Productions);  Braddock—Juda  (Paul 
Monash  20th  Centur\'  Fox). 

DOUG  GEORGE/ASSOCIATES 

1137  N.  Cole  Avenue,  Hollywood  90038 
Phone:  (213)  HO  2-2480 

Date  of  Organization:  1924 
Branch   Office:    California:    250    Golden    Gate 
Ave.,  San  Francisco.  Pat  Patterson,  Manager. 

Douglas  F.  George,  Owner-Producer 

Arlette  Karpo,  Art  Director 

Nan  Kurd.  Creative  &  Scripts 

Terry  Follnier,  Staging  &  Projection 

Margaret  McGarrigle,  Photography 
Services:  Motion  pictures;  shdefilms;  shdes; 
sales  and  meeting  presentations;  presentation 
equipment  rentals  and  sales.  FACiLrTiEs:  Com- 
pletely equipped  photographically;  lighting;  edit- 
ing; Ampex  and  Roberts  tape  recorders;  art  de- 
partment; title  department  including  hot  press. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  Spirit  of  '67  and  Lost  Valley  (Boy 
Scouts);  Get  Squirt  (Squirt  Botthng  Co.);  Swine 
Magic  (Western  Farmers  Asso.);  Meetings: 
Management  meeting  for  So.  Calif.  Edison  Co. 


The   Book  You   Need  All  Year  Long 

•   Extra  copies  of  this  big  1 7th  Annual  Production 
Review  issue  are  available  on  order  (while  supply 
lasts)  at  $2.00  each,  sent  postpaid  if  payment  ac-  I 
companies   order.   Production  Review  and  other  f 
annual  issues  are  included  in  subscription  at  S3.00 
per  year;   $5.00  for  two  years.   Direct  order  to  ' 
Chicago    office    at    7064  'Sheridan    Road    Bldg.   ■; 


180 


BUSINESS   SCREEN   •   1967   l 


J 


GRAPHIC   FILAAS  CORPORATION 
916  N.  Citrus  Ave.,  HoUywood,  Calif.  90038 
Phone:  (213)  467-2191 

Date  of  Organization:  1941 

Lester  Nontos,  President 

lerry  C.  McCuire,  Vice-President  &  Secretary 
Paul  Novros,  Treasurer 
J.  Gordon  Legg,  Chief— Animation  Dept. 
James   Connor,   Chief,   Live  Action   Dept. 
Services:  Production  of  animated  and  live  action 
films    tor    industry    and    government;    films    and 
I    special  effects  for  exhibits.  Design  and  publica- 
i    tion  of  booklets,  brochures  and  \Tsual  presenta- 
tions. Facilities:  Animation  and  live  action  fa- 
;    cilities  and  staff. 

RECENT      PRODUCTIONS      AND       SPONSORS 

.Motion  Pictures:  Skinting  (Dept.  of  Defense, 
[  Office  of  Civil  Defense);  Space  Navigation 
I  (N.  A.  S.  A.);  The  Environmental  Control  Sys- 
'  tern;  Design  for  Reliability:  Supersonic  Wind- 
I  jammer;  The  Pilot  and  the  SST;  Safety  in  the 
'  SST;  VS/CF-Power  System  for  the  SST,  &  The 
1  SST  Configuration  Story,  (Boeing  Co.);  Bio- 
'  satelite  Program  Presentation  (N.A.S.A.);  fie- 
I  search  and  Development  for  2001— Space  Odys- 
sey (Stanley  Kubrick);  Safety  and  Man's  Limits 
(In-House  Production). 


The  Jam   Handy   Organization,   Inc. 
1680  North  Vine  St..  Holl>-\vood,  Calif.  90028 
Phone:  (213)  HOU>-wood  3-2321 
Service  office  and  production. 
(See  complete   listing  under   Detroit   area) 


HANNA-BARBERA  PRODUCTIONS 
3400   Cahuenga    Blvd.,   Hollywood,    Calif. 
Phone:   (213)  466-1371 

Date  of  Organization:  1957 

Joseph  Barbera,  President 

William  Hanna,  Vice-President 

Jess  Morgan,  Secretary-Treasurer 

Ross  M.  Sutherland,  Vice-President,  Sales  & 
Industrial  Films 

Arthur  Pierson,  Suprv.  Dir.  &  Assoc.  Prod., 
Live  Action 

Carl  Urbano,  Suprt.  Dir.  &  Assoc.  Prod., 
Animation 
Services:  Motion  picture  production— live  action 
and  animation— for  industry',  theatre  and  tele- 
vision. Permanent  staff  of  over  300  professional 
artists  and  technicians.  Facilities:  New,  fully 
equipped  studio,  including  sound  recording  facil- 
ities, editorial  rooms,  art  department. 

lECENT      PRODUCTIONS      AND       SPONSORS 

Motion-  Pictibes:  .\nollicr  Language  (.\inerican 
Telephone  &  Telegraph  Co. ) ;  Wings  of  Tomorrow 
(The  Boeing  Company);  Time  for  Decision 
(American  Cancer  Society);  Mark  O'CulUver 
(Chamber  of  Commerce  of  the  U.  S.);  Advertis- 
ing 1967  (Anheuser  Busch). 

HARRIS-TUCHMAN   PRODUCTIONS,   INC. 

751  North  Hiiihbnd,  Holh-wood.  Calif.  90038 
Phone:  (213)  WE  6-7189 

Date  of  Organization:  1950 

Ralph  G.  Tuchman,  President 

Fran  Harris,  Vice-President 

Martin  Strudler,  Art  Director 

Richard  G.  Wyatt,  Production  Supervisor 
Services:  Creative  writing,  planning,  produc- 
tion of  motion  pictures  and  sound  slidefilms  for 
sales,  training,  public  relations,  sales  talks  on 
film,  sales  meetings,  live  action  or  animation. 
FAca-mEs:  Staff  writers  and  artists;  fully  equip- 
ped   stage;    all   editing   facilities    for   3.5mm    and 


HARRIS-TUCHMAN  PRODUCTIONS: 

16mm;   animation  department;  projection;  music 

library;  stock  film  library. 

RECENT       PRODUCTIONS      AND      SPONSORS 

Slidefilms:  Lives  You  Touch  (United  Way); 
Marman  Meets  Your  Needs  (Aeroquip  Corpora- 
tion); Girl  from  TUNA  and  The  Big  Top  (Star- 
kist  Foods,  Inc.);  Your  Big  Step  to  Sales  (Cam- 
bro.  Inc.);  Medicare  and  You  (California  Hospital 
Association ) . 


* 


JOHN   J.   HENNESSY  MOTION   PICTURES 
1702    Marengo    Ave.,    South    Pasadena,    Calif. 

91030 
Phone:    (213)   MU  2-2353 

Date  of  Organization:  1953 

John  ].  Hennessy,  President/ Exec.  Producer 
Harold    H.    Marquis,    Vice-President/ Manager 

Education  Films 
Jean-Philippe  Carson,  Associate  Producer 
E.  C.  Norton,  Music  and  Sound  Director 
Glen  Holse,  Art  Director 
.Marge  Benson,  Carting  Director 
Ronald  S.  Sexton,  Director/ Production 
Manager 
Services:   Producers  of  industrial,  documentary, 
sales  promotion,  public  relations,  training,  educa- 
tional motion  pictures;  TV  commercials  and  pro- 
grams; sound  slidefilms;  sales  and  promotion  of 
educational   films.   Facilities:    Creative   depart- 
ment;   camera,   sound,   lighting,   editing,   projec- 
tion equipment. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictxbes:  1966  Mobil  Economy  Run 
(.Mobil  Oil  Co.);  Poised  for  .\ction  (Pnidential 
Insurance  Co.  of  .\merica— Contact  Marketing); 
Man  in  the  Sea  (U.  S.  Navy);  Puerto  Rico  Means 
Business  (Commonwealth  of  Puerto  Rico— Contact 
Marketing);  Giants  in  the  Valley  (American  Pipe 
and  Construction  Co.).  TV  Commercials  for: 
Buick  ( McCann-Erickson,  Inc.);  .\merican  Motors 
(Benton  &  Bowles,  Inc.). 

HOLLYWOOD  ANIAAATORS 
7401  Sunset  Blvd.,  Hollywood,  Calif.  90046 
Phone:   (213)  876-1190 

Date  of  Organization:  1955 

William  F.  and  Jean  M.  Selleck, 
Owners  &  Executive  Producers 

H.  Eugene  Burson  Jr.,  Producer 
Seb\tces:  Research,  writing,  directing,  photo- 
graphing and  editing  of  16mm  and  35mm  motion 
pictures  and  sound  slidefilms  for  business,  TV 
commercials;  animation  and  live  action,  including 
advanced  capabilities  in  using  Vidifilm  camera 
system.  Facilities:  Photographic,  lighting  and 
editing  equipment;  animation  stand  and  special 
effects  rig,  miniature  re\oKing  stage,  small  in- 
stTt  sound  stiigo. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictures:  Profits  in  Borates  and  Han- 
dling Chlorates  Safely  ( American  Potash  &  Chem- 
ical Coip. ) ;  The  Chrysler  Turbine  Engine  &  The 
1967  Chrysler  News  Preview  (Chrysler  Corpora- 
tion); The  Pur  ex  Fume  Hood  (Purex  Corpora- 
tion). Slidefilms;  The  Ovation  Story  (Ovation 
Cosmetics);  The  Girls  from  F.  I.  L.  O.  N.  (Filon 
Corporation);  Three  Little  Words  (Janco  Corpo- 
ration); The  Cam-Rac  System  (ITT  Cannon 
Electric).  TV  Commercials:  for  The  First  Na- 
tional Bank  of  New  Orleans    (.\rcher  Agency). 

TOM  HOTCHKISS  PRODUCTIONS 
P.O.  Box  4102,  San  Fernando,  Calif.  91342 
Phone:    (213)   367-1132 

Date  of  Organization:  1953 

Tom  Hotchkiss,  Manager  &  Producer 
Evel>Ti  Hotchkiss,  Business  Martager 


LOS  ANGELES  AREA 


TOM  HOTCHKISS  PRODUCTIONS: 

Services;  .Motion  pictures,  slidefilms.  FACOxriEs: 
Creative  department,   studio,   titles,    16rmn   pro- 
duction equipment  with  sound  recording  in  studio 
or  on  location. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Business  of  Reliability 
(Custom  Component  Switches,  Inc.);  Physical 
Fitness  Clinic;  Expanding  Horizons  (Dairy 
Council  of  California);  Honey-Nature's  Golden 
Treasure  (California  Honey  Advisory  Board); 
Futures  in  Your  Future  (N.  Y.  Mercantile  Ex- 
change). 

JENKYNS,  SHEAN  &  ELUOTT  INC. 

8718    Sunset   Boulevard,   Los    Angeles,   Calif. 

90069 
Phone:  (213)  OL  5-9340 

Date  of  Organization  &  Incorporation;   1962 

Chris  Jenk-\Tis,  President 

Jack  Silver,  Vice-President,  Producer 

Richard  Elliott,  Secretary-Treasurer 

George  Woolery.  Public  Relations 

Dorothy  Irwin,  Casting,  Secretary 

Carmel  Goode,  Design  &  Layout 

Glenn  Johnson,  Film  Editor 

Barbara  Baldwin,  Production  Supervisor 
Ser\ices:  Story  and  script;  art  design;  direction 
and  editing  from  creation  through  staging  and 
production,  in  color  and  b&w,  35mm  and  16mm 
animation  and  live-action  motion  pictures,  indus- 
trial, educational  and  public  relations  films  and 
tv  commercials.  Facilities:  All  with  exception 
of  soimd  stage  and  lab. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Hard  Facts  About  Soft 
Landings  (Boeing);  Spectrum— Navigation  Stcny 
(National  Educational  Television  (NET);  Johnny 
Mathis  Christmas  Show  (ROJAN  Productions). 
T\'  Commercials:  for  General  Tel.  &  Electronics 
Corp.  (Tatham,  Laird  &  Kudner);  Sugar  Infor- 
mation Bureau,  Kellogg's  Sugar  Pops,  Nestle's 
Crunch,  &  Franco-.\merican  Spaghetti  (Leo 
Burnett  Company);  Del  Monte  Fruit  Drinks 
(McCann-Erickson);  Dodge  Dealers  of  So.  Calif .- 
.Arizona  (Cole-Fischer-Rogow);  Richfield  Oil 
Company  (Hixson  &  Jorgensen);  Mellon  Bank  & 
Trust  Co.,  Salada  Tea  (Freberg  Ltd.);  Lyon  Van 
&  Storage  Co.  (Lee  Mishk-in).  TV  Promotions 
for:  ABC-TV  Nehvork  (Election  Night,  Holly- 
wood Palace.  Rango;  Peter  Jennings  News,  Sun- 
day Night  Movies,  Fall  Season— Seven  Nights  to 
Remember).  T\'  TrixEs:  for  N'ET-TX'  (Spectrum 
Science  Series,  Fort\-  Supers);  .\rmed  Forces 
Radio-Television  Sen-ice   (AFRTS  Color  Logo). 

lOU  LILLY  PRODUCTIONS 

1522  N.  Van  Ness  Ave.,  Hollywood,  Calif- 
90028 

Phone:  (213)  HO  6-6484 

Date  of  Organization:  1952 

Lou  Lilly,  President  tc  Producer 

Jack  Perrin,  Comptroller 

M.iry  -Ann  \\'ood.  Office  Maruiger 

Stuart  O'Brien,  Editorial  Dept. 

Bud  Thompson,  Lab  Control 
Servkf-s;  T\'  cTimmercials;  industrial  and  edu- 
cational films.  Facilities:  Creative  department; 
titles;  animation;  35  &  16mm  production  equip- 
ment with  sound  recording  in  studio  or  on  lo- 
cation; RC.\  magnetic  or  optical  35'  16mm. 
RECENT  PRODUCTIONS  AND  SPONSORS 
TV  C:i>MMKii<  lAUs;  (or  Wiiichesttr  Rifle  (Mattel, 
Inc./ Carson-Roberts  Inc..  L.A.);  Checkstand 
(Laura  Scudder/ Doyle.  Dane  &  Bembach);  Surf- 
er (Blitz  Weinhard  Beer  Ilonig.  Cooper  &  Har- 
rington); Hillbillies  (Clorox  Bleach  Honig.  Cooo- 
er  &  Harrington);  Drink  Big  Montage  (RC  Cola 
Co.    D'.Arcy  Advertising) . 


17«h    PRODUCTION    REVIEW 


181 


LOS  ANGELES  AREA: 

LORI  PRODUCTIONS,  INC. 
9100  Sunset  Blvd.,  Los  Angeles,  Calif.  90069 
Phones.  (213)  CR  4-0839;  CR  3-4541 

Date  of  Organization:  1962 

Tack  Wipper,  President 

Dick  Grant,  National  Sales  Manager 

Ralph   Drewry,   Director  of  Administration 

Gil  Hubbs,  Production  Manager 

Ronald  Peterson,  Writer-Director 

Beverly  Witt,  Office  Manager 

Ron  Se.xton,  Supervising  Fum  Editor 

Ricardo  Diaz,  Writer 

Mel  Kreger,  Business  Manager 
Services:  35/16inm  motion  picture  production 
and  film  services.  Slidefilms,  commercials,  the- 
atrical, industrial  and  business  films.  FACn-mES: 
Creative  department,  studio,  titles,  animation, 
camera  and  sound  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictuhes:  The  Parcelman  (United  Parcel 
Ser\'ice);  The  Art  of  Fantasy  (Buzza  Cardozo); 
The  Natzlers  (Los  Angeles  County  Museum  of 
Art);  In  Pursuit  of  Safety  (Advanced  Safety  De- 
vices, Inc.);  The  Karbomatic  Story  (Pacific  Sci- 
entific Corp.);  Discovering  Yourself  —  Series 
(Sterling  Educational  Films,  Inc.);  The  Profes- 
sional-Series (Seven  Arts  Television);  The  Pat 
Boone  Show-Series  (Cooga  Mooga-NBC);  The- 
atrical Food  Trailers  (Pacific  Theatres,  Inc.); 
The  World  of  Archery  (Easton  Aluminum). 

LUMAR  FILM  PRODUCTIONS,  INC. 

6223  Selma  Avenue,  Hollywood,  Calif.  90028 
Phone:  (213)  HO  7-5168 

Date  of  Organization:  1960 

Bill  Webb,  President,  Director-Writer 

Don  Henderson,  Exec.  Vice-Pres.,  Prod. 

Tommy  Tomlinson,  Producer/Writer 

Cran  Chamberlin,  Producer,  Writer 

Lauri  Fifield,  Research 

Steven  Smith,  Design-Graphic  Arts 

John  Wiafield,  Editor 

Stan  Fox,  Glen  Smith,  Photography 
Services:  Motion  pictures  for  sales  and  commim- 
ication;  films  designed  for  theatrical  release; 
public  service,  public  relations,  industrials,  sales, 
corporate  image  films,  commercials  and  test 
commercials.  FACn-mEs:  Facilities  and  staff  for 
all  aspects  of  35/ 16mm  production. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  America's  Amazing  Fun  Farm 
(Knotts  Berry  Farm);  The  Connecting  Link 
(California  Highway  Patrol);  Climate  for  Success 
(San  Bemadino/ Inland  Empire);  CAMARO!  and 
Jungle  Fighter  (AMF-WEN-MAC) . 

BILL  MEIENDEZ  PRODUCTIONS,  INC. 

429  N.  Larchmont  Blvd.,  Los  Angeles,  Calif. 

90004 
Phone:  (213)  463-4101 
Date  of  Organization:   1964;  Inc.:   1965 

Bill  Melendez,  President 

Helen  Melendez,  Secretary-Treasurer 

Holly  Wilgus,  Secretary 

Edward  Levitt,  Color  &  Design  Director 

Bernard  Gruver,  Story  &  Layout  Director 

Ruth  Kissane,  Layout  &  Design 

Robert  GiUis,  Film  Editor 

Beverly  Bobbins,  Ink  &  Paint  Supervisor 
SER\acES:  Production  of  35/ 16mm  animated  and 
live  action  motion  pictiu-es,  tv  programs  and 
commercials,  industrial  and  pubhc  relation  films. 
FACiLmzs:  All  with  exception  of  sound  stage 
and  laboratory. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Films:  Charlie  Brown's  All  Stars;  It's  a 
Great  Pumpkin,  Charlie  Brown;  A  Cliarlie  Brown 
Christmas;  You're  in  Love,  Charlie  Brown  (Coca- 
Cola/McCann  Erickson);  The  Fabulous  Funnies 


BILL  MELENDEZ  PRODUCTIONS: 

(Lee  Mendelson  Film  Productions);  John  Stein- 
beck's America  (NBC-TV  News).  TV  Co.m.mer- 
CLALS:  for  Cheerios  (General  Mills/ Dancer-Fitz- 
gerald-Sample); Dolly  Madison  Cakes;  Breads: 
Butternut,  Webers,  Mrs.  Karls,  Cobbs,  Harts, 
Sweetheart  and  Blue  Seal  (Interstate  Bakeries/ 
Dancer-Fitzgerald-Sample);  Oscar  Mayer  Wein- 
ers  (J.  Walter  Thompson);  Lucky  Lager  Draft 
(General  Brewing  Corp./BBDO);  Standard  Oil 
Chevron  (David  Commons/ White  &  Shyford); 
Bugles,  Whistles  and  Daisys  (General  Mills/ 
Knox  Reeves);  Standard  Oil  Chevron  (BBDO); 
Centro  Hispano  public  service  spots  (Presby- 
terian Church);  Westinghouse  TV  ID's  (Klein- 
Baizman). 

METRO-GOLDWYN-MAYER,   INC. 
ANIMATION/VISUAL  ARTS  DIVISION 

6290  Sunset  Blvd.,  Hollywood,  Calif.  90028 

Phone:  (213)  466-3393 

Date  of  Organization:  1964 

Charles  (Chuck)  Jones,  Division  Head,  Prod. 

Las  Goldman,  General  Mgr.  &  Producer 

Maurice  Noble,  Design  Director 

Abe  Levitow,  Director 
Services:  Creation,  development  and  production 
of  shorts,  featurettes  and  longer  films  for  thea- 
tres, television  and  commercial  purposes.  Design 
and  execution  of  titles  and  promotional  films. 
Production  of  program  series  for  television.  Fa- 
crLiTiES:  Entire  production  complex  for  anima- 
tion, experimental  and  graphic  films  —  including 
all  facilities  of  a  major  motion  picture  studio. 
Back  lot  and  location  capability. 

RECENT  PRODUCTIONS  AND  SPONSORS 
T\'  Series:  Off  to  See  the  Wizard.  Animated 
TV  Film:  Dr.  Seuss'  Special  sponsored  by  the 
Foundation  for  Commercial  Banks.  Cartoons: 
Tom  and  Jerry  theatricals. 


MPO-TV  of  California,  Inc. 
800  No.  Seward  St.,  Hollywood,  Calif. 
Phone:  (213)  HO  6-3341 
Mel  Dellar,  Vice-President 

(For  complete  listing  see  New  York  City) 


Fred  A.  Niles  Communications  Centers,  Inc. 
5545  Sunset  Blvd.,  Hollywood,  Calif.  90028 
Phone:   (213)  462-7311 

Lionel  Grover,  Vice  President 

(See  complete  L'sting  under  Chicago  area) 

PACE  PRODUCTIONS  INCORPORATED 
155  No.  La  Peer  Drive,  Los  Angeles,  Calif. 

90048 
Phone:   (213)  BR  2-8067 

Date  of  Organization:  1960 

Robert  Ellis,  President,  Creative  Director 
Bernard  Gardner,  Photography 
Tracy  Gustavsen,  Production  Assistant 
Services:    Production   of  color  sound   filmstrips 
from  conception  to  screen.  Consultant  and  script 
services  for  audio-visual  programs  of  all  kinds. 
Specializing  in   films  for  franchise   training  and 
selling,    land   development,    sales    and    corporate 
orientation  films.  FACiLrriEs:  No  data  provided. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Slidefilms:  Telemetries  Story  (Telemetries, 
Inc.);  This  is  JPL  (Jet  Propulsion  Laboratory); 
The  Inside  Story  (Pioneer  Restaurant  Systems); 
The  Leadership  Million  (Military  Purchase  Sys- 
tem). 

Entire  contents  Copyright    1967 


PARTHENON  PICTURES 
—  Hollywood 
2625  Temple  Street,  Hollywood,  Calif.  90026 
Phone:  (213)  DU  5-3911 
Date  of  Organization:  1954 
Charles  (Cap)  Palmer,  In  Charge 
David  Bowen.  Producer-Director 
John  E.  R.  McDougall,  Producer-Director 
Don  Livingston,  Assoc.  Prod.,  Director 
Norman  Glazer,  V.P.  Special  Services 
Ted  (W.  T.)  Palmer,  General  Manager 
Marge  Benson,  Casting  Director 
Glen  Holse,  Art  Director 
Larry  Sullivan,  Executive  AssistarU 

Services:  Films  for  business  and  education;  TV 
documentaries.  MiniVue  Division  makes  short 
films  for  8mm  release.  Parthenon-Reel/ 3  is  ani- 
mation and  design  affihate,  with  separate  studio 
and  own  equipment.  FACiLrnEs:  Sound  stage 
with  offices,  craft  rooms,  and  projection  theater 
adjoining.  Full  professional  equipment  in  camera, 
sound,  lighting,  editorial  and  projection;  35inm, 
16mm  and  8mm.  Access  to  all  Hollywood  re- 
sources. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motio.n  PicTi-REs:  Good  Old  Sam  (Merrill 
Lynch);  Two  Cheers  for  Charlie  (Mutual  of 
Omaha);  Love  Thy  Customer  (Ford  Market- 
ing); Action  Baseball  (Parthenon  Pictures);  The 
Extra  Step  (.American  Tel.  &  Teleg);  Chromo- 
some Puff  (The  Upjohn  Co.);  Bartlett  And  Son 
(National  Association  of  Retail  Druggists). 


PARTHENON-REEL/3 

8439  Melrose  Ave.,  West  Hollywood  69,  Calif. 

Phone:   (213)  OL  3-0630 

Date  of  Organization:  1963 

Richard  Earle  Spies,  Executive  Producer 

Charles  (Cap)  Palmer,  Associate 

David  Bowen,  Parthenon  Liaison 
Services:  Animated  motion  pictures;  technical, 
instructional  and  theatrical;  all  services  from  con- 
cept to  delivery.  Animation  integrated  with  Bve- 
action  is  produced  in  collaboration  with  Parthe- 
non Pictures'  talent  and  facilities.  Facilities: 
Professional  creative  art,  editorial  and  camera 
equipment  for  animation  work. 

(See  listing  of  Parthenon   Pictures) 


Pelican  Films  of  California,  Inc. 
1777  North  Vine,  Hollywood,  California 
Phone:  (213)  469-5821  ' 

Tom  .\nderson.  Executive  Producer 

(See  complete  listing  under  New  York  City) 

PICTURES  FOR  BUSINESS 
ISox  2309,  Hollywood,  Calif.  90028 
1260  North  Wilcox  Ave.,  Hollywood  38,  Calif. 
Phone:  (213)  467-7009 

Date  of  Organization:  1951 

Bill  Deming,  Executive  Producer 

.\nn  Deming,  Producer-Director 

A.  H.  HolyvveU,  Administration 
Services:  Motion  pictures  and  slidefilms  for 
business  and  government.  T\'  program  produc- 
tion and  packaging  (live  and  film).  Animated 
and  Uve  TV  spot  production.  Consultation  and 
creative  planning  services.  Fachjties:  Studio 
and  location  equipment;  animation  department, 
complete  from  plarming  through  photography. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Commac  Line  (Commac, 
Inc.);  Hack  Saws  (Script  for  Avis  Films);  Project 


m 


BUSINESS  SCREEN  •  1967 


PICTURES  FOR  BUSINESS: 

Image  (Data  Processing  Management  Associa- 
tion). SuDEFiLMS:  Accumulators  Unlimited 
(Greer  Hydraulics);  The  Riverside  Mall  (Her- 
man Ruhnau;  Dial-a-Gift  (Harry  &  David); 
Accumulator  Applications  (Greer  Hydraulics); 
Captain  Neverout  (Towlsaver-Hughes  &  Law); 
Yankee  Doodle  (Proto  Tools) ;  Accumulator  in  the 
Hydraulic  System  (Greer  Hydraulic);  The  Im- 
portant Option  (Southern  California  Edison 
Company) ;S/ir7Wcrt-A,  B,  C,  It  D  (Proto  Tools); 
Preferred  Floor  Care  (Sanico);  The  Lifesaver 
(Bussway);  The  Dial-a-Gift  Franchise  (Harry  & 
David). 

PLAYHOUSE  PICTURES 
1401  N.  La  Brea  Ave.,  HoU)-wood,  Calif.  90028 
Phone:   (213)   HO  5-2193 

Date  of  Organization:  1952 

Adrian  Woolery,  President 
Jim  Pabian,  Producer/  Director 
Mary  Matthews,  Secretary/ Treasurer 
Bernard  Gruver,  Story  &  Design  Director 

Services:  Animation  specialists  in  industrial,  edu- 
cational, entertainment  and  TV  commercials.  Fa- 
cnjTiES:  Complete  creative  staff  and  facilities 
for  production  of  16mm  and  35nun  color  and 
bJnv  films  from  story  idea  and  development 
through  camera  and  answer  print. 
■ECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials:  Pete  &  Harry  Series  (Carna- 
tion Co.,/Erwin  Wasey);  Very  Important  Bird 
(Western  Airlines/B.B.  D.  &  O.);  Shaggy  Dog 
(So.  CaUf.  Ford  Dealers/J.  W.  Thompson); 
Mickey  &  Donald  (NBC  Puppet  Cereal/ Wm. 
Esty)-  Winnie-the-Pooh  (Quaker  Oats  Huimy 
Munch/ Spitzer,  Mills). 

QUARTET  FILMS,  INC. 
5631  Hollywood  Blvd.,  Hollywood,  Calif. 

90028 
Phone:  (213)  HO  4-9225 

Date  of  Organization:  1956 

Arnold  B.  Gillespie,  President 

Stanley  L.  Walsn,  Executive  Vice-President 

&  Secretary 
Michael   R.    Lah,   Executive   Vice-President 

ti  Treasurer 
Frank  C.  Eberle,  Paul  Carlson,  Prod.  Mgrs. 

Services:  Live  action  and  animation  for  all  film 
media  and  radio.  pAcn-mES:  Complete  studio 
facilities  for  all  film  and  radio  media. 
RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials:  Laclede  Bear  (Laclede  Gas/ 
D'Arcy  Advertising);  Dennis  the  Menace  (A&W 
Root  Beer/ Botsford,  Constantino  &  McCarty); 
Happiness  Boys  (Minnesota  Federal  Savings/ 
Kerker-Peterson ) ;  Eat  Well  Series  (Swanson 
Frozen  Foods/ Leo  Burnett  Co.);  Wealding,  Val- 
ley a  Ho  Ho,  Guess  Who,  Tourist,  Giant  Watch- 
ing, The  Berries  Are  Coming,  etc.  (Green  Giant 
Frozen  Foods/ Leo  Burnett  Co.);  Tauem  Base- 
ball, Great  Beer  Robbery,  Matchstick  Tavern, 
Poster  Bear,  Bobsledding,  Shooting  Rapids,  etc. 
(Hamm's  Bear/Campbell-Mithun  Agency) ;  Movie 
Tiger,  Figures,  Alarm  Clark,  etc.  ( Kellogg's  Sugar 
Frosted  Flakes/  Leo  Burnett  Co. ) ;  others  for  Na- 
tional Beer/\V.  B.  Doner  &  Co.;  Budweiser/ 
D'Arcy  Co.;  Foremost  Dairies/ Dancer-Fitzgerald- 
Sample);  Marbon  Purafil/Fahlgren  &  .Associates; 
Clorox/Honig-Cooper-Harrington;  etc. 


RAMPART  STUDIOS 

2625  Temple  St.,  Los  Angeles,  Calif.  90026 

Phone:  (213)  DU  5-3911 

Date  of  Organization;  1955 

Ted  (W.  T.)  Palmer,  In  Charge 
Sbrvices:  Operates  as  service  producer  on  sub- 
contract for  primary  producen,   speciaLzing  in 


RAMPART  STUDIOS: 

"photoplay"  studio-type  work  under  lATSE  union 
conditions.  Facilities:  Sound  stage  with  scene 
dock;  insert  stage;  optical  room;  dressing  rooms; 
projection  theater  and  offices.  Limbo  sikes. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Producer  Services:  for  Parthenon  Pictures;  Bay 
State  Film  Productions,  Video  Films,  Canadian 
Broadcasting  Corp.,  Willard  Pictures. 

ROLAND  REED   PRODUCTIONS,   INC. 
650  N.  Bronson,  Los  Angeles,  Calif.  90026 
Phone:   (213)   HO  9-1628 

Date  of  Incorporation:  1947 

Roland  D.  Reed,  President 
Duke  Goldstone,  Executive  Vice-President 
Jesse  C.  Corallo,  Production  Manager 
Services:  Producers  of  TV  film  series;  industrial, 
educational  and  public  relations  motion  pictures; 
TV  commercials.  FACn-rriES:  Based  at  Producers 
Studios  with  9  large  sound  stages. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:    To  Reach  the   Dawn    (The 
Reynolds    Metals   Corp.);    Croup   Portrait    (Na- 
tional Automobile   Dealers  Assn.);   The   Million 
Club    (American    Cancer    Society);    The    Poles 
Came   Tumbling  Down    (Westinghouse  Electric 
Corp. ) ;  A  Home  in  the  City  ( Federal  Cooperative 
Housing  Co. ) . 

Reeder  Productions,  Inc. 
417  Garfield  Ave.,  Glendale,  Calif.  91204 
Phone:  (213)  246-4265 
Thomas  \V.  Taylor,  in  charge 
(See  complete  listing  imder  Knoxville,  Tenn. ) 

RIVIERA  PRODUCTIONS 
6610  Sehna  .\ve.,  Hollywood,  Calif.  90028 
Phone:   (213)  462-8585 

Date  of  Organization:  1947 

Branch  Offices:  Ohio:  3303  Rumson  Rd., 
Cleveland.  Phone:  (216)  RE  1-6076.  Pat 
Rancati,  Eastern  Representative.  Wisconsin: 
340  Westmoor,  Brookfield  (Milwaukee). 
Phone:  (414)  SU  2-8815.  Robert  Zens,  Mid- 
west Representative 

F.  W.  Zens,  Executive  Producer 

Leif  Rise,  Associate  Producer 

Cliff  Bertrand,  Associate  Manager 
Services:  Complete  motion  picture  production 
from  script  to  final  prints  for  industrial,  educa- 
tional, pubhc  relations,  ad\ertising,  sales,  medi- 
cal, religious,  technical,  theatrical  motion  pic- 
tures. TV  programs  and  spots.  pACiLmES:  Execu- 
tive office;  studios;  editing  rooms;  projection 
room;  sound  recording  and  mixing.  Location 
equipment,  musical  and  sound  effects  library. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PicTtRES:  Keys  to  Creativity  (The 
Wurlitzer  Co.);  Invitation  to  Europe  (Renault 
Co.);  Road  to  ^^ashville  &  Hell  on  Wheels 
(Robert  Patrick);  Punishment  Battalion  ( West- 
ham  pton). 


ROCKET  PICTURES,  INC. 
1150  W.  Olive  Ave.,  Burbank,  Calif.  91506 
Phone:   (213)  849-6078 

Date  of  Incorporation :  1943 

Dick  Westen,  President 

John  Russo,  Vice-President,  Sales 

Don  Bartelli,  Vice-President,  Production 

Kay  Shaffer,  Secretary-Treasurer 
Services:  Creators  and  producers  of  ready-made 
and  custom-made  propams  for  recruiting,  train- 
ing, selling  and  public  relations,  incorporating 
motion  pictures,  filmstrips  and  records  imd  other 
audio-visual  media.  Planned  programs  include 
collateral    material    such    as    booklets,    manuals. 


LOS  ANGELES  AREA 


ROCKET  PICTURES  INCORPORATED: 


charts,  direct  mail,  etc.  Single-Step  Service  from 
idea  to  completion.  FACiLrriEs:  New  building 
with  shooting  stage,  art  and  animation,  creative 
writing  staff,  camera  department,  editing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  How  to  Sell  Auto  Insurarwe  (Farm- 
ers Insurance  Group);  76  Auto  Care  Program 
(Union  Oil  Company);  Like  Youl  (Associated 
In-Group  Donors);  Cure  the  Sadi,  Dad!  (Cham- 
pion Laboratories);  How  to  Sell  Casualty  &  Fire 
Insurance  (BSB  Sales  Division). 


F.  K.   ROCKETT  PRODUCTIONS,  INC. 
5451  Laurel  Canyon  Blvd.,  North  Hollywood, 

Calif.  91607 
Phone:   (213)  464-3183 

Date  of  Organization:  1924 

Thomas  H.  Cole,  President 

Dixon  Q.  Dem,  Secretary  &  Treas. 

Sharon  West,  Office  Maruiger 
Services:  Motion  picture  and  filmstrip  produc- 
tion ser\'ices  from  scripts  to  answer  prints.  Live 
action  &  animated  TV  commercial  Specializing 
in  public  service,  sales  and  training,  and  educa- 
tional films  for  industry  and  government.  Facili- 
ties: Equipped  for  all  phases  of  film  production. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Measure  for  the  Future;  Lasser 
ReolJty;  The  Year  with  53  Weeks  (U.S.A.F.); 
To  See  or  Not  to  See  (Univis,  Inc.).  Filmstrip: 
The  Distributor  Story   (Ovation  Cosmetics). 

RMP  Productions  of  California 
1380  N.  Van  Ness  Ave.,  Hollywood,  Calif. 

90028 
Phone:    (213)   446-8561 
(Jim  Rose,  Ex.  m  charge) 
(See  Rose-Magwood  listing.  New  York  City  area) 

RICHARD  J.  SOLTYS    PRODUCTIONS 
1615  W.  Burbank  Blvd.,  Burbank,  Calif.  91506 
Phone:   (213)  843-0373 
Date  of  Organization:  1960 
Richard  J.  Soltys,  Executive  Producer 
SERvacEs:    Documentary   and    industrial    motion 
pictures  in  16mm,  such  as  public  and  employee 
relations,  sales  training  and  TV  films.   From  re- 
search and  script  to  delivery  of  release  prints. 
TV  commercials.  pACiLmES:  Own  building  with 
editorial    department,    offices,    projection,    pho- 
tographic and  sound  equipment  for  studio  or  lo- 
cation shooting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Help  Wanted  (Unemploy- 
ment Studv  Committee-Cit>-  of  Honolulu);  Pur- 
pose (Pacific  Telephone  Company);  Trouble 
Shooting  (Plymouth  Dealers  (LA).  TV  Commer- 
cials: Long  Beach  Independent  (Max  Becker 
Adv.);  Sahara  Safari  (Geyer.  Morey  &  Ballard). 

SOUNDFILM,  INC. 
707  S.  Brand  Blvd.,  Glendale,  Calif.  91204 
Phone:  (213)  246-8329 
Date  of  Organization:  1957 
John  B.  Sullivan.  President,  Producer 
Jack  Shnell.  Production  Supervisor 
William   Troiano,    Director    of    Photography 
Clark  Howat,  Research  and  Writing 

Sehvtces;  Motion  pictures  and  TV  commercials. 

FACiLrriES:     Creative    department,    studio     .md 

sound  stage  equipped  for   16/35mm  production. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Presenting  the  Offer,  Qualify- 


17th   PRODUCTION   REVIEW 


JM 


LOS  ANGELES  AREA: 

SOUNDFILM  INCORPORATED: 
ing  the  Buyer  and  Sliotving  the  Property  (Calif. 
Real  State  Assn.);  The  Extra  Step  (Pacific  Light- 
ing Co.);  Crisis  in  Education  (Independent  Pro- 
duction ) . 

SPI  Television  Center 
5533  Sunset  Blvd.,  Hollywood,  Calif.  9002S 

Dean  Gilmore,  Production  Head 
( See  complete  listing  under  New  York  City  Area ) 


Sun  Dial  Films,  Inc. 
205  W.  Hueneme  Rd..  Oxnard,  Calif.  93030 
Phone:    (805)    448-6610 

Carl  V.  Ragsdale,  President 
(See  complete  listing  under  New  York  City  Area) 

JOHN  SUTHERLAND  PRODUCTIONS,  INC. 

201   No.  Occidental  Blvd.,  Los  Angeles, 

California  90026 
Phone:   (213)  DU  8-5121 

Date  of  Incorporation:  1943 

John  E.  Sutherland,  President 

George  Gordon,  Vice  President  & 
Dir.  of  Animation 

Dan  E.  Weisburd,  Exec.  Vice  President 

Jean  Matheis,  Treasurer 
Services:  Complete  production  of  live-action  and 
animation  films  from  research  and  script  de- 
velopment through  release  printing.  Industrial, 
documentary,  public  relations,  sales  promotion 
and  educational  films.  FACn-rriEs:  Motion  pic- 
ture studio.  Completely  staffed  animation  de- 
partment. Live-action  stage  with  electrical,  grip 
and  sound  equipment.  Set  inventon,',  mill,  paint 
shop,  etc.  Editorial  department  equipped  with 
35mm  and  16mm.  Projection  theater  equipped 
for  35mm  and  16mm. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Picttires:  The  Modern  Corporation  (Al- 
fred P.  Sloan  Foundation);  Buy  Wise  (Office 
of  Economic  Opportunity);  The  Test  Case  & 
More  Than  A  Living  (American  Telephone  & 
Telegraph ) ;  Make  a  Mighty  Reach  ( Charles  F. 
Kettering  Foundation);  Lexicon  (University  of 
California,  Los  Angeles).  Slidefilm:  Buy  Wise 
(U.   S.  Office  of  Economic  Opportunity). 

TECHNICAL  COMMUNICATIONS,  INC. 

10340  Santa  Monica  Blvd.,  Los  Angeles, 

California  90025 
Phone:   (213)  273-1440 

Branch:  2337  Lemoine  Ave.,  Fort  Lee,  N.  J. 
07024.  Phone;  (201)  947-0371.  Dr.  VV.  R. 
Goodvnn,  Vice-President. 

Date  of  Incorporation:  1955 

Leon  Vick-man,  President 
Dr.  W.  R.  Goodwin,  Vice  President 
Merl  Edelman,  In  Charge  of  Production 
Fritz  Miller,  Animation  Director 
Services;  Government,  industrial  communications 
and   training  systems;   information   and   manage- 
ment  systems;   general   communications   systems, 
consulting,    design    and   implementation   through 
production  of  various  types  of  media.  Facilities: 
Design    and    production    facilities,    5,000    square 
feet    in    company-owned    building;    total    media 
production  capability  'in  house.' 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  AN/SQQ-U  MINE  DE- 
TECTING SONAR,  Progressive  Aircraft  Rework, 
Jezebel  Tactics,  &  Jezebel  Gram  Reading  (U.  S. 
Navy);  Total  Energy  ( Garrett- AiResearch ) . 


Roger  Tilton  Films,   Inc. 
6640  Sunset  Blvd.,  Hollywood,  Calif.  90028 
Phone:   (213)   467-3191 
Hugh  McTeman,  Branch  Mgr. 
(For  complete  listing  see  San  Diego,  Calif.) 

JOHN  URIE  &  ASSOCIATES 
5831  Sunset  Blvd.,  Los  Angeles,  Calif.  90028 
Phone:   (213)  466-7701 

Date  of  Organization:  1959 

John  Urie,  Producer 
.  Don  Richetta,  Associate  Producer 

Richard  Urie,  Business  Manager 

Robert  Curtis,  Director 

Stuart  Hagmann,  Director 

Remi  Kramer,  Director 
Services:  Live-action,  special  effects,  stop-mo- 
tion and  animation.  Producing  commercial,  in- 
dustrial, public  relations,  theatrical  and  documen- 
tary films.  Facilities:  Studio  and  two  sound 
stages. 
RECENT      PRODUCTIONS      AND      SPONSORS 

TV  Commercials  ;  for  American  Oil  (MacManus, 
John  &  Adams);  Chevrolet  (Campbell-Ewald); 
General  Mills  (Knox-Reeves);  Hunt  Foods 
(Young  &  Rubicam) ;  Ice  Gapades  (Ice  Capades) ; 
Kelloggs  Cereals  (Leo  Burnett);  Kraft  Foods 
(Foote,  Cone  &  Belding);  Lincoln-Mercury 
(Kenyon  &  Eckhardt);  Olympia  Beer  (Botsford, 
Constantine  &  McCarty);  Trans  World  Airlines 
(Foote,  Cone  &  Belding). 

Van  Praag  Productions,  Inc. 
1228  N.  Vine  St.,  Hollywood  Calif.  90038 
Phone:  (213)  HO  2-2341 

Charles  Wasserman,  Vice-President  &  Manager 
(For  complete  hsting  see  New  York  City) 

VPI  Films  of  California 

1515  N.  Western  Ave.,  HoUywood,  Calif. 

90038 
Phone:  (213)  HO  6-8691 
Peck  Prior,  Exec.  Vice-President 
( See  complete  listing  under  New  York  Cit\' ) 

JERRY  WARNER  &  ASSOCIATES 

8615  Santa  Monica  Blvd.,  Los  Angeles,  Calif. 

90069 
Phone:  (213)  655-4884 
Date  of  Organization;  1952 
Jerry  Warner,  President/ Exec.  Prod.-Dir. 
V.  M.  Warner,  Vice-President /Treasurer 
Albert  Duffy,  Prod.  Exec.  Writer 
Michael  Kraike,  Prod.-Dir.-Special  Projects 
Stan  Oilman,  Camera/ Editorial  Supervisor 
William  S.  Meigs,  Indus.  Theater  Planning 
G.  Eckert,  Industrial  Tlwatcr  Staging 
Zeke  Zekley,  Art  Director 
Services;  Planning,  writing  and  production  of  in- 
dustrial and  sponsored  motion  pictures;  TV  com- 
mercials;   live   staging   for   industry,   sales   meet- 
ings,   pageants,    commemorative    programs    and 
government    films.    Facilities;    Film,    videotape 
sound  stages,  rehearsal  stages,  studio  staff  plan- 
ning and  creative  writing  departments,  prop  de- 
partment,   casting   service,   camera,    lighting,    lo- 
cation equipment,  transportation,  special  effects, 
recording    scoring    and    dubbing,    laboratory    su- 
pervision, editorial  services. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  Lipton  Goes  to  Market  (Thos. 
J.  Lipton,  Inc.);  Bonus  (Procter  &  Gamble); 
CBS  Apollo  Program  (CBS);  Man-Child;  Grand 
Masquerade;  and  Man  Who  Wore  3  Hats  (U.S. 
Navy);  SST  Presentation  (Boeing  Aircraft  Co.). 
Slidefilm:  1976  Olympics  (Litton  Industries); 
Project  S  (Van  Camp  Sea  Food).  Live  Show; 
for  Richfield  Oil  Co. 


W  C   D,   Inc. 
1028  N.  LaBrea  Ave.,  Los  Angeles,  Calif. 

90038 
Phone:    (213)  HO  3-3113 

(See  complete  listing  under  New  York  Cit>'  area) 

WEXLER  FILM  PRODUCTIONS,  INC. 

801  N.  Seward  St.,  Los  Angeles,  Calif.  90038 

Phone:  (213)  HO  2-6671 

Date  of  Incorporation:  1961 

Sy   Wexler,    Owner-Produccr-Director-Camera- 
man 

Helen  R.  Wexler,  Office  Manager 
Services:  Educational  and  medical-educational 
motion  pictures.  Specialized  services  of  16inm 
and  3.5mm  production,  color  printing,  animation 
and  equipment  design.  Facilities;  Offices,  art 
dept.,  animation  camera,  editing,  projection  room, 
55'  X  45'  stage. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures;  Cancer  in  Children  (American 
Cancer  Society);  Human  and  Animal  Beginnings 
(E.  C.  Brown  Trust);  A  Chance  to  Wonder  Why 
(Chemical  Education  Material  Study);  Especial- 
ly for  Boys  (Los  Angeles  County  Medical  Asso- 
ciation). 

Wilding,  Inc. 
8460   West   Third   St.,  Los  Angeles,  Calif. 
Phone:  (213)  651-1860 
W.  Watkins,  Production  Manager 

(see  listing  of  Wilding,  Inc.,  CJiicago) 


Wolper  Productions,  Inc. 
(A  Division  of  Metromedia) 

8544  Sunset  Boulevard,  Los  Angeles,  Calif. 

90069 
Phone:  (213)  OL  2-7075 

(See  complete  listing  in  New  York  Cit\  area) 

WONDERLAND  PRODUCTIONS 

760  Cahuenga  Blvd.,  Hollywood,  Calif.  90038 
Phone:  (213)  462-7385 

Date  of  Organization :  1957 

Marvin  Bryan,  Executive  Producer 

Robert  R.  Mulqueen.  Production  Spvr. 

John  Simons,  Supervimr,  Editorial  Dept. 

Carol  Lee,  Production  Coordinator 

Sally  Gorham,  Office  Manager 
Services:  Production  of  motion  pictures  for  busi- 
ness and  industry  throughout  U.S.  35mm  and 
16mm.  All  services,  script  to  screen,  by  perma- 
nent, full-time  staff.  Facilities:  Comp.iny-o\vned 
airplane  to  transport  crews  an\-where  in  U.S.  or 
Canada.  Compan\-o\vned  Holh-wood  studio,  edit- 
ing and  production  center,  complete  equipment 
including  sound  dubbing,  music  hbrary,  stock 
footage. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Building  Tomorrow  and  Fu- 
ture Unlimited  (Automation  Industries,  Inc.); 
Symbol  of  Safety  (Sperry  Rail  Service);  Know 
How  in  Metals  (Austenal);  The  Howmet  Story 
( HowTnet  Corporation ) . 

All  the  Facts  the  Picture  Buyer  Needs 

tV  These  64  pages  of  the  17th  Production  Re- 
\iew  listings  of  specializing  business  and  edu- 
cational film  producers  provide  facts-in-depth 
about  tnily  qualified  companies  from  coast-to- 
coast  and  abroad.  Look  to  film/sponsor  reference 
data  for  key  data  on   the  individual  companies. 


IM 


BUSINESS   SCREEN  •   1967 


OREGON 

Metropolitan   Portland  Area 

ALL  STAR  FILM  PRODUCTIONS 
1226  S.W.  Broadway,  Portland,  Oregon  97205 
Phone:   (503)  22S-6046 

Date  of  Organization:  April,  1956 

Rex  E.  Pruitt,  Owner,  Manager 
Sebvices;     Motion    pictures,    TV    commerciak, 
slidefilms    and    slide    presentations.    FAcn-rriES: 
Camera    room;    editing    room;    animation    stand: 
slidefilm  camera. 

I       RECENT      PRODUCTIONS      AND       SPONSORS 

,  Presentations;  Potato  Chip  Sorting  (.Mien 
'  Fruit  Co.,  Newberg,  Oregon);  Poultry  Handling 
i  Equipment  (Gordon  Johnson  Co.,  Kansas  Cit>')' 
'■  TV  Show:  Let's  Co  Coifing  (Lynn  Kirby  Ford, 
Portland).  T\'  Commercials;  Mary  Tonkin  Ford 
(Ad  Factors,  Inc.  Agcy);  Western  Business  Uni- 
versity (David  Evans  &  .Assoc.  Agcy.). 


NORTHWESTERN  INCORPORATED 
MOTION  PICTURES  &  RECORDING 

Oil  S.  VV.  Hooker  St..  Portland.  Ore.  97201 

Phone:   (503)  224-3456 

Date  of  Organization:  1953 

Robert  M.  Lindahl,  President 

Sheldon  Goldstein,  Vice-President 

MacDonald  MacPherson,  Writer 

Fred  Miller,  Director 

Richard  Blakeslee,  Camera  Dept. 

Michael  Carter,  Recording  Division 

Alfredo  .Montalvo,  Editing  Supervisor 

Dan  Snellback,  Audio  Visual  Sales 
Sermces:  Public  relations;  sales,  industrial  and 
training  motion  pictures;  medical  films,  TV  com- 
mercials and  programs;  sound  slidefilms;  script- 
ing, and  storyboards;  artwork,  animation,  titling, 
scoring.  Complete  production  service  from  script 
to  screen.  Facilities;  16mm  and  35tnm  b&%v 
and  color  photograph\';  remote  trucks;  lighting 
and  generators;  Westrex  and  Moviola  editors; 
cutting  rooms;  animation  camera  and  stand;  music 
and  sound  effects  library;  5-channeI  interlock  pro- 
jection; hot  press  titles;  16  and  35mm  theater; 
sound  recording  in  V*",  M"  and  16mm.  also  disc 
recording. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictx'res:  The  Great  Country  (United 
States  National  Bank);  The  Big  Lift  (Hyster 
Company);  The  Golden  Harvest  Center  Story 
(Pacific  Supply  Cooperative);  Operation  Concen- 
tration 1967  (Georgia  Pacific  Corp.);  Civilian 
Defense  Exercise  (Systems  Development  Corp.). 
Slidefilms:  Portland  Housing  Authority  (Madi- 
son/West Inc.);  Report  on  Long  Range  Planning 
(N.W.  Intermountain  Dev.  Corp.).  TV  Commer- 
cials: for  Blue  Cross  (Botsford,  Const.intine  & 
McCarty,  Inc.  Adv.,)  A.  B.  Smith  Chevrolet 
(R.  G.  Montgomery  &  Associates  Adv.);  Bio-D 
(Madison/West  Inc.,  Adv.);  Pacific  International 
Livestock  A.sso.  (McCann-Erickson  Inc.);  McCall 
for  Governor  (Botsford,  Constantine  and  McCart> 
Adv.);  Dellenback  for  Congress  (Cerber  Adv.); 
Franz  Bread  (Cole  &  Weber  Inc.) ;  Hillbilly  Bread 

iCole  and  Weber  Inc.);  Pacific  Power  and  Light 
McCann-Erickson  Inc.);  Hollidav  Radio  (Madi- 
son/West Inc.);  Tonex  1967  (Madison/West. 
Inc.);  Colonial  Mortuary  (R.  G.  Montgomery  & 
Associates ) . 

Eugene,  Oregon 

DARRON   ASSOCIATES,   INC. 
1177   Pearl  Street,  Eugene,  Oregon  97401 
Phone:    (503)   343-2548 

Date  of  Organization :  February,  1963 

Dan   Pelletier,    President,   General   Manager 
Bc\erly  Green,  Vice  President,  Writer 


DARRON  ASSOCIATES  INC: 

Marvin  Boggs,  Secretary,  Art  Director 

Alice  Hill,  Writer 

William  H.  Green,  Recording  Technician, 
Sound  Eng. 
Services:  Advertising,  public  relations,  industrial, 
educational    and    training   motion    pictures;    T\' 
commercials     and     programs;     sound     slidefilms, 
scripting,  artwork,  titling,  cleared  music.  Facili- 
ties: On-location  mobile  film  unit  for  16mm  b&w 
and  color  films  and  35mm  slide  originals.  Com- 
plete cutting  room,   track  mLxing  and   recording 
on  double-system  interlocked  recording  projector, 
with  9  recording  combinations.  Westrex-recorded 
density  tracks.   Facilities  also  for  8mm  sales-aid 
films  for  use  with  Technicolor  or  Fairchild  sound 
equipment. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictirzs:  Hot-deck  Pre-Loader  (Page 
&  Page  Co);  Balloon-Logging  (Flying  Scotsman, 
Inc.);  We  Have  News  for  You  (Eugene  Register 
Guard).  Slidefilm;  Western  Manufacturing 
(U.  S.  Plywood  Corporation).  TV'  Com.merciai-S: 
for  Darigold  Farms,  Burch's,  Willamette  Towers, 
Pizza  Joe's. 


N/VASHINGTON 

Metropolitan  Seattle   Area 


CAMERON  FILM  PRODUCTIONS  COMPANY 
222  Minor  Ave.  No.,  Seattle,  Wash.  98109 
Phone:  (206)  MAin  3-4103 

Date  of  Organization:  1955;  Inc.:  1967 

Richard  W.  Cameron,  President-Producer 

L.  H.  Zwilgmeyer,  Vice  President,  Director- 
Chief  Editor 

Donald  Egerstrom,  Chief  Cameraman 

Buela  Armstrong,  Film  Librarian 
Services:  16mm  and  35mm  sales,  advertising, 
public  relations  and  training  motion  pictures; 
shorts.  All  services  from  initial  research  to  final 
utilization.  Facilities;  16mm  and  35mm  cameras 
for  normal,  wide-screen  and  anamorphic  photog- 
raphy; 16mm  and  35mm  animation  and  stop- 
motion  camera,  wide-angle  through  telephoto 
lenses,  also  16mm  zoom  lens;  Magnas\Tic  and  Vi" 
pulse  sync  .sound  systems  for  studio  or  location. 
2500  sq.  ft.  shooting  stage;  Studio;  screening 
room;  16mm  and  35mm  editing  equipment;  dub- 
bing equipment  with  optical  and  mag.  playback; 
16mm  sync  magnetic  interlock  equipment.  Music 
library;  studio;  location  lighting;  grip;  transpor- 
tation equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Aeromedical  Evacuation  in  tlic 
]et  Age;  The  Lunar  Orbiter;  Facilities  for  the 
Boeing  SST;  The  Little  Factory  on  the  Edge 
of  Town  (BOEING);  Tlie  Civil  Engineer  in 
Aerospace  Defense  (U.  S.  A.  F.). 

COMMERCIAL  PRODUCTIONS,  INC. 

1426  Fifth  Avenue  Bldg..  Seattle,  Wash.  98101 
Phone:  (206)  MA  4-8390;  MU  2-5480 
Date  of  Organization:  1954 

Lylc  C.  Thompson,  President 

Richard  G.  Larson,  Vice-President 

L.  J.  Lathrop,  Secretary-Treasurer 

Lester  D.  Irion,  Sr.,  Sales  Manager 

James  M.  Erbes.  Sound  Engineer 

Carol  A.  Johnson,  Secretary 
Services:  Motion  picture  and  sound  recording 
studios;  production  for  public  relations,  sales  pro- 
motion, industrial  and  training  films;  tv  programs 
and  spot  commercials.  Writing,  directing,  etliting 
and  recording.  Facilities:  .\mpex  MR-70;  3 
Ch;uincl  ''i"  tape;  15  or  30  I.P.S.  w/sel-sync; 
16/ 35mm  camera  equipment;  1700  ft.  studio  and 


PACIFIC  NORTHWEST 


COMMERCIAL  PRODUCTIONS: 

sound  stage;  Ampex  350  and  354  tape  machines; 
16mm  Magnasync  recorders;  lighting  equipment; 
crab  dolly;  12  channel  custom  mixing  facility. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictlres;  Ideas  in  Action  (Simpson 
Timber/ Lennen  &  Newell);  Meeting  at  Alder- 
lyrook  and  King  County  Election  Officials  (Ken- 
worth  Motor  Truck  Co. ) ;  Beam  &  Decking  Wey- 
erhaeuser Timber/ Cole  &  Weber);  Libby  Dam 
Project  (U.S.  Corps  of  .Army  Engineers);  Seattle 
Transit  Film  and  3  films  on  the  Rosary  Scrip- 
turals  (Mrs.  Eleanor  Looker).  Slidefilms:  7s- 
sues  1966  (Doug  Hanson);  SST-Wing  Pivot  and 
Westours  Presentation  (Audiscan,  Inc.).  TV 
Commercials  for  Heidelberg  Beer  (F.  E.  Baker 
Advtg.,  Inc.);  Space  Needle;  Bankamericard; 
Weverhaeuser  Resources;  1st  National  Bank  of 
Oregon;  "Save  $6.00  Sale"  -  Weyerhaeuser 
(Cole  &  Weber);  Northwestern  Mutual  (Mc- 
Cann-Erickson); Canadian  Pacific  (Kraft,  Smith 
&  Ehrig).  Sound  Tracks:  Northstar  Operation 
(Bureau  of  Indian  Affairs);  Safari  (R.  W.  Byer- 
ley);  Northwest  Living;  Design  for  the  Future; 
Operations  Round  File;  50th  Anniversary  (Boe- 
ing Company). 

FILMS  WEST,  INC. 
1218  Terry  Avenue,  Seattle,  Wash.  98101 
Phone:   (206)  MA  2-7662 

Date  of  Organization:  October,  1966 

Arthur  H.  Bleich,  Pres.  &  Exec.  Producer 
Judd  McUvain,  Vice  Pres.,  General  Sales 
Leland  Kenower,  Vice  Pres.  and  Director  of 

Photography 
Eli  Bleich,  Director  and  Film  Editor 
Jim  verDoom,  Art  and  Animation 
Leslie  Bleich,  Treasurer 
Services;  Visual  communications  consultants  and 
procedures  of  16mm  and  35mm  motion  pictures 
and    film    strips    for    industry,    education,    public 
relations,  sales  promotion,  tele\ision  commercials 
and     theater    release.     Scripting,     photography, 
editing,  narration,  music  and  distribution.  Picture/ 
sound  transfer  and  full  productions  for  all   car- 
tridge   film    and    film    strip    system.    Facilities; 
Complete    production    facilities   for   location    and 
studio  shooting.  .Arriflex,  Eclair,  Bolex,  Angenieux, 
Nagra,  .\mpex,  Colortran,   Moviola  and   Seimens 
equipment   available  for  all  assignments.    Music 
and    sound    effects    libran.',    interlock    projection, 
sound  recording  and  still  photngraphv . 
RECENT      PRODUCTIONS      AND      SPONSORS 
(New  Company,  Organized  in  1966) 

LOUIS  R.   HUBER  PRODUCTIONS 
(Affiliate:  Northern  Films) 
Box  98  —  Main  Office  Station,  Seattle,  Wash. 

98111 
Phone:   (206)  AT  water  2-6362 

Date  of  Organization:  1952 

Louis  R.  Huber,  President 

Helen  Bertram,  Secretary 
Ser\tces:  Educational,  promotional  and  public 
relations  motion  pictures,  16mm  color  and  B&W. 
Film  researching,  planning,  script,  narration  edit- 
ing. Facilpties:  Bell  &  Howell,  Cine  Si>eci.il  11 
motion-picture  cameras;  Hasselblad,  Rolleiflex 
;ind  Contiix  still  cameras;  wide  assortment  of 
lenses  for  all  cameras;  camera  .ind  equipment 
truck  for  extended  field  work.  Magnasync  re- 
corder; multi-channel  sound  editing;  high-fi- 
delity tape  recorders;  music  and  sound-effcct.s  li- 
braries; stock-film  libr.ipi. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictiri;s:  Wasted  River  and  Canadian 
Wildlife  (Northern  Films);  Arcltarohgical  Ex- 
rnvntitm  and  Tribal  Elhnolopi  ( Washington  Stale 
I'niversitv);  Centennial  Celebration  (49th Stale). 


I7th    PRODUCTION    REVIEW 


ISS 


PACIFIC  NORTHWEST 


RARIG'S,   INC. 
(Film  Production  Division) 

5510  University  Way,  Seattle,  Wash.  98105 

Phone:   (206)  LAkeview  2-0707 

Date  of  Incorporation:  1946 

Max  H.  Rarig,  President 

Edith  A.  Rarig,  Vice-President 

James  H.  Lawless,  Vice  President,  Production 
Services:  Public  relations,  sales  promotion,  in- 
dustrial and  training  films,  TV  programs  and  com- 
mercials. Complete  productions  from  idea  to 
prints.  Special  services  include:  writing,  directing, 
editing,  recording,  studio  facilities,  animation, 
mixing  and  original  music.  Complete  underwater 
photography  including  46-foot  boat.  Facilities: 
16inm  and  35mm  Arriflex  and  Bell  &  Howell  cam- 
eras, bUmp,  Westrex  16mm  magnetic  recording, 
sound  stage,  lighting  equipment.  Underwater 
housings,  marine  exposure  meters,  underwater 
lighting  equipment.  Full  permanent  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion-  Pictlirzs:  Cutting  Crew  (\.  W.  Forest 
Ind.  Film  Committee):  Counting  (Mathematic 
Association  of  America);  Opportunities  in  Log- 
ging (Pacific  Logging  Congress);  Mighty 
Western  Forest  (Western  Wood  Products  Asso- 
ciation); Investment  for  Profit  (Investment  Ex- 
change). 

Spokane,  Washington 

EMPIRE  FILMS  CORPORATION 
Suite  703,  Radio  Central  Bldg.,  Spokane, 

Wash.  99204 
Phone:  (509)  MA  4-5570 

Date  of  Incorporation:  1952 

C.  H.  Talbot,  President 

A.  R.  Godfrey,  Vice-President 

M.  O.  Talbot,  Secretary-Treasurer 

J.  R.  Ulrich,  Dir.  Research  &  Education 
Services;  Motion  pictures  and  other  audio-visual 
materiak  for  business,  industr>',  TV  and  the  pro- 
fessions. Studio  and  location  filming  and  sound. 
Consultation  , research,  script,  for  both  narration 
and  dialogue,  production  and  directional  services 
for  both  cinematography  and  sound  recording. 
Producer's  services  available  to  professional 
clients.  FACH-mES:  Equipped  for  studio  or  loca- 
tion hghting,  filming  and  recording;  post-record- 
ing wild  or  with  interlock  projection;  editing  for 
picture  and  sound  materials;  music  library;  script 
services.  Production  and  directional  personnel; 
creative  talent.  Maintain  own  studio  recording, 
and  editing  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Freedom  Mine  (Grand  Lodge 
B.  P.  O.  Elks);  The  Hospital  on  the  Hill  (Sacred 
Heart  Hospital);  Grasshoppers  for  Breakfast  (J. 
Rosenfield  Productions);  Passenger  Extra  #8444 
(Hut  Enterprises);  TV  Commeecl\i.s:  Pres-to- 
Log  (Robert  Miller  Advertising). 


HAWAII 


CINE'-PIC  HAWAII 
1847  Pacific  Heights  Road,  Honolaln,  Hawaii 
Phone:  50-2677 

Date  of  Organization:  1947 

George  Tahara,  Owrter-Producer 

Lloyd  Stone,  Writer 

Larry  Grant,  Narrator 

David  Thorn,  Art/ Animator 

Tiki  George,  Music  Editor 
Services:  Complete  16mm  production  for  motion 
pictures  and  TV.  FAcrunEs: Arriflex  S&M,  &  BL, 


CINE'-PIC  HAWAII: 

Auricon  600,  Nagra  Neopilotone,  Westrex,  and 
Magna-sync  magnetic  recorders;  Maurer  Optical; 
Magna-s>'nc  dubbers  and  mixers.  Stock  shots;  mu- 
sic library;  animation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictlires:  Palolo  Turns  Back  The  Clock 
(City  &  Country  of  Honolulu);  Fishhooks  of 
Hawaii  (B.  P.  Bishop  Museum);  Profit  in  Para- 
dise  (Hawaii  Visitors   Bureau);   Kona  Develop- 


ment (The  Bishop  Estate) ;  Governor  Bums  Doctt- 
mentary;  Travels  of  Princess  Liliokalani  (Aloha 
Week  Committee).  TV  Commebcials:  for  Loves 
Bread  (McCaim  Erickson-Hawaii ) ;  Holsura  Bak- 
ery (Compton-Carey  Adv.  Agency);  Democratic 
Party  Commercials  (Budar  Adv.  Agency);  Hilo 
Hatt  Othro  Spray  (McCann  Erickson-Hawaii). 
TV  Spots;  Series  News  Briefs  for  Hawaiian 
Telephone  Co.  (N.  W.  Ayer  &  Son);  Series 
Governor  Bums  Campaign  (Carlos  Rivas  &  As- 
Mciates ) . 


SPECIALIZING    PRODUCERS    IN    CANADA 


ALBERTA 

CANAWEST/MASTER  FILMS  LTD. 
815-17  Avenue  S.W.,  Calgary,  Alberta 
Phone:  245-2266 

Date  of  Organization:  1955 

David  Mintz,  Presidertt 

William  Marsden,  Vice-Pres.,  Operatiorts  Mgr. 

Robert  Willis,  Vice-Pres.,  Film  Director 

Gerald  Moir,  Director,  Photography 
Services:  Motion  picture  and  sound  film  strips 
for  industry,  education  and  tourism.  Television 
commercials,  live-action  and  animated.  Services 
to  independent  producers.  FACn-rriES:  Auricon 
Super  1200,  Arriflex,  Beaulieu,  Bolex,  Cine  Spe- 
cial cameras;  art  and  animation  department;  edit- 
ing and  cutting  rooms,  full  lighting;  recording 
and  dubbing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Monov  Pictures:  West  to  the  Mountains  (Al- 
berta Government);  We  Take  It  All  for  Granted 
(Agricultural  Centennial  Comm.);  Make  No 
SmaU  Plans  (Univ.  of  Calgar>');  Campus  in  the 
Clouds  (Banff  School  of  Fine  Arts);  Seismic 
Polar  Expedition   (Petropar  &  C.G.G.  Oil  Co.). 


BRITISH  COLUMBIA 

Chetwynd  Films  Ltd. 
1118  Melville  St.,  Vancouver  5,  British 

Columbia 
Phone:  MU  5-0027 

(See  complete  listing  under  Toronto,  Ontario) 


MANITOBA 

WESTERN   FILMS   LIMITED 

757   St.   Mary's   Road,  Winnipeg,  Manitoba 
Phones:  253-0064/4853 

Date  of  Organization:  October,  1964 

G.  T.  Herming,  President /  Producer 
W.  Franz,  Vice-President /Producer 
L.  Brown,  Vice-President 
G.  T.  Brazzell,  Secretary 

SER\^CES:  Motion  Pictures,  T\^  films,  commer- 
cials, live  and  animated.  Facilities:  Creative 
dept.,  studio,  titles,  animation;  sound  recording 
in  studio  or  on  location. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Trappers'  Festival;  Enjoy  or 
Destroy  (Labatt's);  Forestry  Film  (Canadian 
Forestry  Assn. ) ;  Assignment  Manitoba;  Manitoba 
(Manitoba  Government);  TV  Commerclm-S:  for 
The  Hudson's  Bay  Co.;  Simplot;  Alcoholic  Edu- 
cation (McConnel-Eastman);  Manitoba  Tele- 
phone System;  O'Keefe;  Sask.  Wheat  Pool 
(Foster  Adv.);  Eaton's  of  Canada;  Dept.  of  Edu- 
cation (Cockfield  &  Brown);  Automatic  Products 
(Paul,  Phelan  &  Perry);  Labatt's  (Ronalds-Reyn- 
olds). 


MN  this  symbol  over  a  producer's 
listing  in  these  pages  refers  to  display  adver- 
tisement in  this  17th  Production  Review  issue. 


ONTARIO 


CRAWLEY  FILMS  LIMITED 
19  Fairmont  Avenue,  Ottawa  3,  Ontario 
Phone:  728-3513 

Date  of  Organization:  1939 

Branch  Offices:  181  Eglinton  Avenue  E.,  To- 
ronto, Ontario.  Phone:  485-0325.  Anne  A. 
Kloepfer,  Mgr.  1  Place  ViUe  Marie,  Suite 
1503,  Montreal  2,  Que.  Phone:  861-9449. 
Henry  Strub,  Mgr. 

Subsidiary:  Graphic  Films  Limited,  19  Fair- 
mont Ave.,  Ottawa  3,  Ont.,  Phone:  728-3513. 

.Associate  Dubbing  Company:  Synchro-Quebec, 
1318  St.  Catherine  Street  W.,  Montreal, 
Quebec.  Phone:   866-8136. 

Officers  and  Department  He.\ds 
F.  R.  Crawley,  C.  A.,  President 
Graeme  Eraser,  Vice-Presidervt 
Charles  Everett,  Vice-President 
Thomas  Glynn,  Vice-Pres.,  Special  Projects 
Anne  A.  Kloepfer,  Manager,  Toronto  Office 
Henry  Strub,  Manager,  Montreal  Office 
Paul  Harris,  Production  Manager 
William  O'Farrell,  Laboratory  Manager 

and  Quality  Control 
Glenn  Robb,  Ass*.  Laboratory  Mgr. 
Peter   Cock,    James    Turpie,    Seaton    Findlay, 

Donald  Carter,  Senior  Producer-Directors 
Sally  MacDonald,  Producer's  Service  Mgr. 
Alex  Murray,  Comptroller 
Mary  Whalen,  Purchasing  Agent 
Rod  Sparks,  Chief  Engineer 
Dave  Cochrane,  Sound  Department  Head 
Larry  Crosley,  Director  of  Music 
Stan  Brede,  Camera  Department  Head 
Gary  DesLavriers,  Lighting  Department  Head 
Vic  Atkinson,  Animation  Department  Head 
Judith  Crawley,  Script  Department  Head 

Services:  Motion  pictures  and  slidefilms  for 
Canadian  and  United  States  industr>',  govern- 
ment, education  and  television;  plus  recording, 
editing,  animation  and  extensive  laboratory  serv- 
ices for  producers,  independent  cameramen,  ten 
pro\Tncial  government  and  other  organizations 
from  coast  to  coast.  FACix-rriES:  42,000  sq.  ft 
studio  buildings,  40-acre  studio  lot,  two  sound 
stages  and  two  recording  studios.  17  cameras: 
Mitchells,  Maurers,  Bell  &  HoweUs,  Arriflexes, 
Cine-Specials  and  Newman-Sinclair;  blimps, 
dollies,  375,000  watts  of  lighting  equipment  with 
two  generators  and  transformer  station;  RCA 
35mm  and  Maurer  16mm  re-recording  theatres 
with  8  and  4  mixing  consoles.  Stancu-Hoffman 
35/ 16mm  magnetic  recording,  8  magnetic  re- 
corders—Rangertone,  Ampex,  Stellavox,  Magne- 
corder  and  Tapak,  disc  recorder;  animation  de- 
partment with  Saltzman  stands;  engineering  de- 
velopment facilities;  35 /16mm  laboraton,';  casting 
files;  music  hbrary;  fleet  of  16  trucks  and  trailers. 
Electronic  service  dept.,  and  stock  shot  library. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Perpetual  Harvest  (Mac- 
Millan  Bloedel,  Ltd.);  VigC  (Canadian  Nurses' 
Assn.);  A  Matter  of  Attitudes  (Canadian  Coun- 


186 


BUSINESS   SCREEN  •   1967 


CRAWLEY  FILMS  LIMITED: 

cil  of  Resource  Ministers);  The  BuUders  (Cana- 
dian Council  of  Professional  Engineers);  Crystal 
from  the  Sun  (Canada  &  Dominion  Sugar);  Ele- 
phant Country  (Cominco);  The  Coppermetals 
(Anaconda  American  Brass);  Holiday  Island 
(Prince  Edward  Island  Travel  Bureau);  Calcium 
Chloride  Road  (Allied  Chemical);  The  Enter- 
tainers, '66  Canadian  Open  Coif  (House  of 
Seagram);  Big  Deal  (Ontario  Dept.  of  Econom- 
ics); And  Now  (Voluntan,'  Economic  Planning 
Board,  Nova  Scotia);  Brian  Adams,  C.L.U.  (Ca- 
nadian Life  Underwriters  Assn.);  St.  John  Am- 
htilance  in  Canada  (a  centennial  film  for  the 
Association);  New  Mill,  New  Richmond  (Bath- 
hurst  Paper,  Ltd.):  Are  You  Warm  to  the  Touch? 
(Industrial  Acceptance  Corp.);  Lab  Dogs  (Ani- 
mal Welfare  Institute  of  N.Y.). 


GRAPHrc  FILMS  LIMITED 
(A  Subsidiary  of  Crawley  Films  Limited) 

19  Fairmont  Avenue,  Ottawa  3,  Ontario 

Phone:  728-3513 

F.  R.  Crawley.  C.  A.,  President 

Graeme  Eraser,  Vice-President 

W.  OTarreD,  Manager 

Glenn  Robb,  Lab  Manager 

Sally  MacDonald.  Producers  Services  Mgr. 
SET^\^CES:  Laboratory  and  producers*  service 
company  associated  with  Crawley  Films  Ltd. 
Undertakes  the  printing  &  processing  of  16/35 
mm  b&%v  films,  16mm  Ektachrome  processing, 
16mm  b&w  reversal  processing;  also  16mm  ad- 
ditive color  printing,  intemegs  &  color  posih've 
prints,  Elctachrome  masters  &  reversal  color 
prints.  Scene-to-scene  color  corrections.  F.\cii.i- 
TIES:  Include  cutting  &  inspection  rooms;  print- 
ing department  includes  both  step  &  continuous 
printer.  Control  &  processing  departments.  Pro- 
duction services  (Htles,  animation,  editing  &  re- 
cording). 

Metropolitan  Toronto  Area 

ACADEMY  TV  FILM  PRODUCTIONS 
OF  CANADA 
433  Jarvij  Street,  Toronto  2,  Ontario 
Phone:  (416)  925-5997 

Date  of  Organization:  1961 

Branch:    Miclcev    Schwarz    Productions,    Inc. 
419  E.  .54th  St.,  New  York,  N.Y.   10022 
Phone:  (212)  421-7440 

Mickev  Schwarz.  Owner.  Producer,  Director 
Janet  Pluclcnett,  Production  Assistarti 
Sebvtces:  Scripts;  artwork;  .storyboards,  layouts; 
animation  and  live  production;  editing;  etc.  Fa- 
CTLrriES:  35mm  screening  facilih'es;  stage;  cutting 
room,  etc. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoM^rEncIALS :  Ivory  Liquid;  Crisco  (Comp- 
ton  Adv.);  Kellogg's  (Leo  Burnett);  Liquid  Prell 
(Benton  &  Bowles);  Duz  Detergent  (Grev 
Adv.). 

CHETWYND  FILMS  LTD. 
10  Banigan  Drive,  Toronto  17,  Ontario 
Phone:  924-4493 

Date  of  Incorporation:  Ontario— 1950 
British  CoIumbia-1960 

Branch:  1118  Melville  St.,  Vancouver  5,  B.C. 
Phone:    MU  5-0027.   A.   P.   Gardner,   Mgr. 

Arthur  Chet\%'ynd,  President  &  Gen.  Mgr. 
Marjory  Chet\v\Tid,  Vice-President  & 

Secretary-Treasurer 
Robin  Chetwynd,  Production  Manager 
Ross  McConnell,  Producer/  Director 
William  Street,  Producer/  Director 
Karl  Konnry,  Director/  Editor 


CHETWYND  FILMS  LIMITED: 

Robert  Brooks,  C.S.C,  Dir.  of  Photography 

James  Robinson,  Supervisor,  Sound 

Robert  Millard,  Supervising  Editor 

Lillian  Gauci,  Admirustrative  Secretary 
Sebvices:  35/16/8nun  motion  picture  production, 
color  and  b&w,  for  education,  sport,  travel,  in- 
dustry, advertising,  public  relations,  television, 
including  research,  writing,  photography,  editing, 
titling,  printing,  set  design  and  artwork.  Shde- 
films  and  filmstrips;  motion  picture  equipment 
rentals;  producer's  services  department;  distri- 
bution and  production  consultation.  Fach-ities: 
Cameras:  16mm  Arriflex,  BL  Arriflex,  Auricon, 
Kodak  Cine-Specials;  K-100.  Lenses:  Full  range. 
Lighting:  Full  range  of  lighting  &  grip  equip- 
ment. Sound:  Nagra  &  Mini-tape  V*"  sync  pulse 
double-system  location  recording  equipment; 
Magna-Tech  16/ 35mm  recorder-producer  for 
transfer  to  16/ 35mm  magnetic;  Magna-Sync  dub- 
bers;  facilities  for  4-5  channel  miring;  full  com- 
plement microphones;  voice  recording  studio; 
small  sound  stage;  sound  cutting;  music  &  effects 
library. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Stanley  Cup  Firuds  1966 
(Molson  Breweries,  Ltd.);  Canada's  Waterways 
West  (Outboard  Marine  Corp.  of  Canada  Ltd.); 
A  Century  of  Canadian  Medicine  (The  Canadian 
Medical  Assn.);  Voices  of  the  North  (Canadian 
National  Telecommunications);  Player's  World  of 
Racing  1966  (Imperial  Tobacco  Sales  Ltd.); 
du  Maurier  International  1966  (Peter  Jackson 
Tobacco  Sales  Ltd.);  Grey  Cup  '66  (Labatt 
Breweries  of  Canada  Ltd.) ;  Safe  as  Houses  (Con- 
struction Safety  Assn.  of  Ontario);  The  Anderson 
File    (Canadian   Imperial   Bank  of  Commerce). 

JACK  CHISHOIM  FILM  PRODUCTIONS  LTD. 
Ste.  102-4  New  Street,  Toronto  5,  Ontario 
Phone:  925-2281 

Date  of  Organization:  1950 
John  J.  Chisholm,  B.S.A.  P.Ag.,  President 
M.  di  Tursi,  M.A.,  Secretary-Treasurer 
Don  Hutchison,  Director,  Exec.  Prod. 
Allan  Macleod,  M.A.,  Director,  Exec.  Prod. 
Sebwces:   Construction,  engineering,  educational 
motion  pictures  and  shdefilms;  stock  shot  hbrary 
—over  300,000  ft.   16mm  Elctachrome  Canadian 
scenic,  industrial,  wildlife,  etc.  Facilities  :  Pro- 
duction, location  cameras  &  sound;  editing  equip- 
ment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Portraits  in  Steel  (Steel  Co. 
of  Canada);  Forests  for  the  Future  (Ont.  Dept. 
Lands  &  Forests);  Mine  Model  (Ont.  Dept.  of 
Mines);  Canadian  Mosaic  (Salvation  Army); 
Cartoon   Series    (Canadian  Broadcasting  Corp.). 


Crawley  Films  Limited 
181  Eglinton  Ave.  E.,  Toronto,  Ontario 
Phone:  485-0325 
Anne  A.  Kloepfer,  Manager 
(For  complete  data  see  listing  imder  Ottawa) 

FILM  ART  CORPORATION  LTD. 
(Also  see  Lesser  Studi*  Ltd.) 

55  Charles  St.  West,  Toronto  5,  Ontario 

Phone:  924-6611 

Mort  Lesser,  President 

Bruce  Walker,  Creative  Director 

Bill  Gimmi,  Production  Manager 

Mary  Adams,  Producer 

Dorothv  McKav,  Producer 

Karl  Gilbert,  Editing  Dept. 

Chris  Holmes,  Studio  Supervisor 

Claude  Lewis,  Sales  Marxagcr 
Services:   35/ 16mm  color  tt  b/w  film   produc- 
tion,  live   action,   TV  commercials,   industrial  & 
sales  films,  studio  facilities.   FACiumES:   60'x80' 
sound  stage;  35mm  Mitchell  R35,  10-1  motorized 


SECTION  TWO: 

Sources  for 
Production  in 

CANADA 

Specializing  Producers 
of  Audio-Visual  Media 
from  Coast-to-Coast  — 


FILM  ART  CORPORATION: 

zoom.  Super  Baltar  lenses  and  blimp;  35mm 
Mitchell  NC  zoom  &  blimp;  35inm  Arriflex  & 
zoom;  16mm  Eclair  NPR  &  zoom;  Nagra  sound; 
Magna  Tech  transfer  to  35/ 16mm  magnetic; 
Moviola  Crab  Dolly;  Fearless  Dolly;  35/35, 
16/16,  35/16  editing  facilities;  35mm  interlock 
screening. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  COMMEBCLAX.S:  for  Alberto-Culver,  Anacin, 
Awake,  Campbell's,  Chocks,  Clearasil,  Crisco, 
Dainty  Rice,  Duz,  Firestone,  Ford,  General  Ci- 
gar, 6eneral  Motors,  Greb,  Lavoris,  Lightning, 
Molson's,  Oxydol,  Red  Rose,  Remington,  Robin 
Hood,  Schweppes,  Shreddies,  Sinex,  'Tide,  Vicks 
Formula  44,  Windex. 

GILBERT  FILM  PRODUCTIONS  LTD. 
1411  Crescent  St.,  Suite  507,  Montreal  25, 

Quebec 
Phone:  (514)  288-1616 
Date  of  Organization:  1966 
Richard  Gilbert,  President  and  Producer 
A.  E.  Newman,  Vice-President 
C.  M.  Gilbert,  Secretary-Treasurer 
Services:  16/ 35mm  film  production.  Faciijties: 
Cutting    rooms    for    16mm/35mm    positive    and 
negative.  Screening  facilities  for  16mm. 
RECENT      PRODUCTIONS      AND      SPONSORS 
(New  company  organized  in  1966) 

ROBERT  LAWRENCE  PRODUCTIONS 
(CANADA)   LTD. 

38  Yorkville  Avenue,  Toronto  5,  Ontario 

Phone:  925-5561 

Date  of  Organization:  1955 

John  T.  Ross,  President 

Gerald   J.   Keelev,   Executive  Vice-President 

Donald  F.  Hall,  Vice  President,  Exec.  Producer 

George  Caton  Jones,  Vice-Pres.  Finance 

E.  Bruce  Clark,  Comptroller 

Jack  Kuper,  Creative  Director 

Fritz  Spiess,  Director,  Cinematography 

Barry  Bittle,  Producer 

Blanche  McDermaid,  Script  Asst. 
Services:  Motion  picture  production  services,  on 
film  and  videotape.  FACiLrriEs:  3  stages:  UO"* 
iv,  35'x45';  complete  35/ 16mm  equipment  — 
BNC  &  NC  Mitchells,  Arriflex  cameras. 
RECENT  PRODUCTIONS  AND  SPONSOR! 
Motion  Pictures:  Multi-screen  panoramic  sound 
production  (Pulp  &  Paper  Pavilion  at  Elxpo); 
Circle-Vision  360°  (Walt  Disney  for  Telephone 
Pavilion  at  E.xpo);  business  films  (Canadian  Im- 
perial Bank  of  Commerce,  Continuous  Color 
Coat,  Province  of  New  Brunswick).  TV  Commer- 
cials: for  Canada  Packers,  Swift's  Canadian, 
CKeefe  Breweries,  Molson's.  Colgate-Palmolive, 
Lever  Bros..  P&C.  Imperial  Oil,  BA  Oil,  Natural 
Gas,  Imperial  Tobacco,  and  others. 


17«h   PRODUCTION   REVIEW 


U7 


PRODUCTION:     CANADA 

LESSER  STUDIO  LIMITED 
(See  Also  Film  Art  Corporation  Ltd.) 

55  Charles  St.,  West,  Toronto  5,  Ontario 

Phone:  924-66 U 

Date  of  Organization;  1947 

Mort  Lesser,  President 

Bruce  Walker,  Creative  Director 

Lock  Haight,  Production  Manager 

Don  Snovvdon,  Chief  AtUmator 

Tom  Mortensen,  Graphics  Director 

Claude  Lewis,  Sales  Manager 

Bryan  Hopper,  Sales  Representative 
Services:  Animation,  graphics,  slides  &  slide- 
films;  opticals  &  special  effects.  Facilities;  Ani- 
mation, slide  &  slidefilm,  still  photography,  opti- 
cals departments;  hot-press  titles,  Oxberry  elec- 
tronic animation  stand  with  Oxberry  35/ 16mm 
camera,  Oxberry  35/ 35mm  or  35/ 16mm  optical 
printer,  Hernfeld  color  scene  tester.  Acme  35mm 
printer,  35mm  interlock  screening,  16/35mm 
sound  transfer. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Slidefilms:  for  Abitibi;  Canadian  Sheet  Steel 
Building  Institute;  Department  of  Education, 
Department  of  Transport,  Fiberglass,  Ford,  Kel- 
loggs,  Kodak,  National  Research  Council,  Stelco. 

MOREIAND-LATCHFORD   PRODUCTIONS  LTD. 

2298  Yonge  Street,  Toronto  12,  Ontario 

Phone:  485-1136 

Date  of  Organization:  1958;  Inc.  1964 

Hugh  Moreland,  President 

Frank  Latchford,  Vice-President 
Services:   Producers  of  films  for  industry,   gov- 
enunent,  and  education.  Fach-ities;   Production 
services  and  facilities. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Men  of  Iron  (Safety  Con- 
struction Assn.);  Black  Creek  Pioneer  Village 
(Continental  Can  Co.  of  Canada,  Ltd.);  Why 
Drown?  (Canadian  Red  Cross  Society);  Winter 
in  Ontario  (Province  of  Ontario);  VD?  See 
YotiT  Doctor  (National  Health  &  Welfare);  Circa 
75  (Dom.  Electrohome  Industries,  Ltd.).  TV 
CoMMERCiAi-S;   for  Canadian  National  Railways. 

MOTION  PICTURE  CENTRE  LIMITED 

577  Jarvis  Street,  Toronto  5,  Ontario 

Phone:  924-8329 

Date  of  Incorporation:  1953 

G.  S.  Kedey,  President 

David  A.  Smith,  Writer-Director 

Elin  Ife,  Office  Marxager 
Ser\tces;  Motion  pictures  and  slidefilms  for  TV, 
industry,  sales  promotion,  staff  training,  religious, 
travelogues  and  public  relations  use.  FACiLmES: 
Auricon,  Arriflex  cameras,  Magnasync  and  Ampex 
recording  equipment,  editing,  writing,  screening 
facilities. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  1967  in  Selling  Color  ( Swift 's- 
McCann-Erickson^ ;  Median  Barriers  (Lumber- 
men's Safety  Assn.);  French  versions  of  Pesti- 
cides, Paints,  Polishes,  Plastics  (Imperial  OU); 
Untitled  film  (Thorold  Tunnel);  Jeannie's  Genie 
(Black  Diamond  Cheese).  Slidefilms:  Report 
from  Osaka,  Jerusalem  &  Beyond;  On  the  Edge 
of  Tibet;  For  the  People  of  Lira  (Anglican 
Church  of  Canada) . 

PETERSON  PRODUCTIONS  LIMITED 
121  St.  Patrick  Street,  Toronto,  Ontario 
Phone:  EM  2-3287 
Date  of  Organization :  1959 
S.  Dean  Peterson,  President 
Walter  J.  Rapson,  Secretary 
Audrey  |.  Boison,  Treasurer 
Derek  F.  G.  Smith,  Supervisory  Editor 


PETERSON  PRODUCTIONS  LTD: 

Isobel  Weston,  Penny  LyTin  Cookson,  Producers 
David  Main,  Kirk  Jones,  Directors 
Kelly  Duncan,  CSC,  Director,  Photography 
Gordon  MacDonald,  Production  Manager 
Services:  Production  of  television  film  commer- 
cials.   Facilities:    Complete   sound   stage;   insert 
stage  with  adjoining  test  kitchen;   make-up   and 
dressing  rooms;   client's   pre-production   planning 
room,  recording  and  re-recording  facilities;  edit- 
ing and  screening  rooms;   16/35mm  equipment. 

RECENT      PRODUCTIONS      AND      SPONSORS 

TV  Commercials;  for  Noxzema  Chemical  Co.; 
Quaker  Oats  of  Canada,  Ltd.  (Spitzer  Mills  & 
Bates);  Can.  General  Electric;  Lever  Brothers; 
Imperial  Oil;  H.  J.  Heinz  Co.  of  Canada;  Mol- 
son  s  Breweries  ( MacLaren  Adv. ) ;  Colgate-Pal- 
molive; Ontario  Hydro;  Ronson;  General  Mo- 
tors (Foster  Adv.);  Canadian  National  Railways; 
Proctor  &  Gamble  (Compton  Adv.);  Ban;  Bris- 
tol Myers  (Olgilvy-Mather);  Kellogg  (Leo  Bur- 
net). 


RMP,  Limited 

233  Jarvis  St.,  Toronto,  Canada 

Phone:  (416)  366-7917 

(Zale  Magder,  E.t.  in  charge) 

Date  of  Organization:  1940 

(See  Rose-Magwood  Productions,  New  York) 


THATCHER  FILM  PRODUCTIONS 
895  O'Cormor  Drive,  Toronto  16,  Ontario 

Canada 
Phone:  759-2711 

Date  of  Organization :  1940 
Leslie  P.  Thatcher,  Owner  &  Producer 
Services;    16mm   industrial,   commercial,    educa- 
tional and  medical  motion  pictures.  TV  programs 
and  commercials  on  film.  FACiLmEs:  Equipment, 
facilities  and  personnel  necessary  for  all  types  of 
16mm  motion  picture  production. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:   The  Living  World;  All  Hail 
the  Pmccr;  He  Who  Would  Valiant  Be;  Career 
Girl;  Dr.  H.  Radar-Interview ;  Stagier-Interview; 
I  Was  a  Stranger;  The  Impossible  Bargain;  Or- 
namental Iron;  Music  and  Message;  Choose  You 
This  Day   (Salvation  Army  —  color  series). 

WESTMINSTER  FILMS  LTD. 

259  Gerrard  St.  East,  Toronto  5,  Ontarie 
Phone:  921-3138 

Date  of  Organization;  1959 

Branch:  1414  Crescent  Street,  Montreal,  Que- 
bec. Phone:  849-3006.  Stuart  Richardson, 
Vice-President 

Don  Haldane,  President 
Lee  Gordon,  Director  of  Production 
Malcolm  Cobley,  Producer-Director 
Margaret  Beadle,  Production  Manager 
Services:    16mm  and   35mm  films   for  business, 
industry,  public  relations  and  training.  TV  spots 
and  sound  slidefilms;  TV  and  theatrical  produc- 
tions.   FACrLrriES:    All    facilities    including   fully 
equipped   editing  rooms,  theater,   camera  equip- 
ment. Moviola,  etc. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  Opening  Ceremony  (North- 
gate  Exploration,  Ltd.);  Man  and  His  World- 
Expo  67  and  Expo  67— A  Preview  (Canadian 
Corp.  for  the  1967  World  Exhibition);  A  Pioneer 
Story  (Carling  Breweries  Ltd.);  We  Live  in  Min- 
ing (Noranda  Mines  Ltd.);  Kidd  Creek  Mine 
CTexas  Gulf  Sulphur  Co.). 


Wilding   Canada   Limited 
875  Don  Mills  Road,  Don  Mills,  Ontario 
Phone:  (416)  429-1270 
R.  K.  Carlson,  Vice-Pre.9.,  Branch  Mgr. 
(See  listing.   Wilding,  Inc.,   Chicago  area) 

Ontario  Cities:   Hamilton 

ROBERT  J.  MEYER  PRODUCTIONS 

174  Herkimer  St.,  Hamilton,  Ontario 
Phone:  527-5568 

Date  of  Organization:  1956 

Robert  J.  Meyer,  Producer,  Writer,  Editor 

Services;  Motion  pictures.  Facilities:  Creative 
department;     studio,     titles;     16min     production 
equipment;  sound  recording. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Years  of  Heritage  (County  of 
Lincoln,  Ontario);  Fe.rtitJo/-1965  (Niagara  Grape 
&  Wine  Festival ) ;  Hands  of  the  Man  ( Greater 
Windsor  Industrial  Comm. ) ;  Chemical  Valley : 
Cultivated  for  Industry  ( Samia  Chamber  of  Com- 
merce); Story  of  a  General  (Eastern  Construction 
Co.,  Ltd.). 


Your  Most  Complete  Buyer  Reference 

•  These  Annual  Production  Review  listing  pages 
provide  the  most  complete  reference  data  avail- 
able  anywhere   to   the   buyer  of   business   films. 


QUEBEC 

Crawley  Films  Limited 
1  Place  Ville  Marie,  Suite  1503,  Montreal  2, 

Quebec 
Phone:  861-9449 

(Henry  Strub,  Marvager) 

(For  complete  listing  see  Ottawa,  Ontario  area 


Synchro-Quebec  Limited 
1318  St.  Catherine  St.  West,  Montreal,  Quebec 
Phone:  866-8136 

Yvon  Charette,  President 

Andre  Sequin,  Secretary /  Treasurer 
Services:    Dubbing   of   sponsored   films   &   TV 
series  from  Enghsh  into  French  and  from  French 
into  English. 
(See  Crawley  Films,  Ottawa  for  complete  listing) 


S  AS  K  ATC  H  E  W  A  N 

BIRD  FILAfVS  LIMITED 
2016-12th  Ave.,  Regina,  Saskatchewan 

Date  of  Organization:  1930 

Dick  Bird,  FPSA,  ARPS,  FZS,  President 

Ada  G.  Bird,  Vice-President 

Yvonne  EUis,  Secretary 

Jeanne  Kaad,  Treasurer 
Services:  Motion  pictures.  FACiLrnES:   No  data 
provided. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictuires:  Panorama  of  a  Province; 
Birds  of  the  Saskatchewan  Prairie;  Birds  of  the 
Saskatchewan  Woodhnds;  Birds  of  the  Saskatch- 
ewan Sloughs  and  Lakes;  Adventure  in  British 
Guiana;  Bermudiana;  New  Zealand;  Newfound- 
land ( Saskatchew.in  Government). 


ITlh  Production  Review  Copies 

— for  year-around  buyer  reference 

■fi  Extra  copies  of  this  useful  17th  Annual 
Production  Review  issue  may  be  obt;uned 
from  Chicago  office  of  publication  at  onl\' 
■S2.00.  This  annual  edition  is  included 
(with  other  special  feature  issues)  in  all 
regular  subscriptions  at  only  $3.00  per 
year    (domestic);   $5.00  annually,  Canada. 


188 


BUSINESS   SCREEN  •   1967 


LATIN-AMERICA 


MEXICO 

AUDIOVICENTRO 
Rio   Panuco    116,   Mexico   5,   D.F.,   Mexico 
Phones:  14-68-14;  25-40-78 
Cable:  AuDiovicENTRO 

Date  of  Organization:  1956 
j  Dr.  David  Grajeda,  President/  Director 
I  Services:  Spanish  version  of  foreign  films.  Dub- 
bing into  Spanish  for  T\'  shows.  Filmstrip  pro- 
duction. Optical  and  magnetic  sound  recording. 
Animation.  Production  of  scientific,  technical 
and  educational  films.  FACiLrriES;  Sound  studios; 
Arriflex,  Bolex,  Cine-Kodak  Special  cameras; 
Abpex,  .Magnasync,  RCA  sound;  Moviola  equip- 
ment; \'i-Mex  title  system. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures:  .Modem  Welding  and  Brazing 
Sutec-Audiovicentro) ;  Hygiene  Series  (Dept. 
of  Public  Health);  Chemical  Study  Film  series 
(Spanish  version)  (Univ.  of  California);  La 
Soldadura  en  la  Era  Especial  (Super  Tecnica, 
S..\.);    Menopausia    (Ayerst   Laboratories). 

CINE  COMMERCIAL  S.A. 

Luisiana  81,  Mexico,  D.F.,  Mexico 
Phones:  43-33-80,  23-88-30 

Date  of  Organization:  1954 

Hans  Beimler,  General  Manager 

Pablo  Rodriguez,  Production  Manager 

Rosa  Maria  Okimo,  General  Accountant  & 

Treas. 
Juan  Nelson,  Laboratory  Services  & 

Quality  Control 
Ricardo  Moreno,  Chief  Film  Editor 

Serxtces:  Documentaries  for  both  TV  and  motion 

picture  release:  T\'  films  and  commercials  (live). 

rACXLiTiES:    Creative  department;  studio;   16mm 

and  35mm  production  equipment. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictlbes  (TV) :  Orange  Crush  and 
Eveready  (D'.^rcy);  Cigarros  Windsor,  Ekco, 
Bon  Ami,  I.  E.  M.,  Brandy  Premier,  Omega 
Jova  and  Omega  Constellation  (Stanton);  Mis- 
sulcy  (Cardoze);  Tecate,  Carta  Blanca  Navidad 
(Glenn  Adv.);  McCormick  amd  Herdez  (Augusto 
Elias);   |.  B.  Williams   (W.   Thompson). 


PERU 

ESTUDIOS  CINEMATOGRAFICOS  ROSELLO 
Casilla  Correo  n<>  3116,  Lima,  Peru  S.A. 
Phone:  30-553 

Date  of  Organization:  1952 

Jose  Maria  Rosello  Beltran,  President  & 
Treasurer 

R.  De  Nardo,  Vice  President 

L.  Rosello,  Production  Mastager 
Services:  Complete  production  of  films,  b&w 
and  color,  35mm  and  16mm.  Travel,  newsreel, 
artistic  productions,  TV  news,  commercials,  doc- 
umentary, etc.  FACH-mES:  16mm  and  35mm 
.\rriflex  camera,  lighting,  sound  optic  and  mag- 
netic sound,  editing,  laboratory  b&w  16mm  and 
35mm,  cutting  rooms,  projection,  etc. 

RECENT      PRODUCTIONS       AND       SPONSORS 

Motion  Pictures:  Machu  Picbu  (Land  of 
Incas);  SeruUi  (Sociedad  Nacional  de  Aprendi- 
zaje);  56  News  Reel  35mm  (Rosello  Produc- 
tion). Ten  Documentaries.  48  Commercials 
35mm  and  102  TV  Commercials. 


PRODUCTION:    EUROPE 


BELGIUM 

SOFEDI-FILAAS 
147,   Avenue   de   lUippodrome,   Brussels    5 
Phones:  47-10-03;  47-28-77 

Date  of  Incorporation :  1948 

G.  A.  Magnel,  President 
J.  Botermans,  Production  Manager 
Services:  Production  of  live  and  animated  16mm 
and  35mm  sponsored  films.  Non-theatrical  distri- 
bution of  sponsored  films.  Member  of  INFOR- 
FILM  for  Belgium.  Faciuties:  Arriflex,  Bell  & 
Howell  cameras;  ColorTran  location  lighting;  stu- 
dio; four  editing  rooms;  picture  and  sound;  Steen- 
beck  table;  35mm  6c  16mm  viewing  theatre; 
Animation  stand  with  Debrie  camera;  electronic 
inspection  equipment. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Ano(/ier  Name  for  Steel  Wire 
(Bekaert);  Naissance  dun  Complexe  Side'rur- 
gique  (Sidmar);  Une  Usine  i  Automobiles 
(Blaton  Francois);  Echec  aux  Hold-Up  (Mon- 
santo); De  Tetevisie  Draaggolf  (Philips). 


ENGLAND 

ANVIL  FILM  &  RECORDING  GROUP  LTD. 
Denham    Studios,    Denham,    Nr.    Uxbridge, 
Middlesex,  U.  K. 
Phone:  DENHAM  2625 
Date  of  Incorporation:  1952 

Branch  Offices:  Realist  Film  Unit,  Ltd.,  9 
Great  Chapel  St.,  London  Wl.  Phone:  Ger- 
rard  5477.  Rowland  M.  Wright,  Secretary. 
World  Mirror  Productions,  Ltd.,  Denham 
Studios,  Denham,  Nr.  Uxbridge,  Middlesex. 
Phone:  Denham  2625.  Ken  Cameron,  Di- 
rector.  Anvil  Films  (Scotland),  Ltd.  Cordon 
Chambers,  Mitchell  St.,  Glasgow.  Mrs.  Rus- 
sell, Scottish  Representative. 

The  Lord  Archibald,  Chairman 

Ken  Cameron,  O.B.E.,  B.  Sc. 

R.I.C.H.  Warren 

R.K.T.  Scrivener 

Rowland  W.  M.  Wright,  C.  .\..  Directors 
Services;  Film  production  and  sound  recording. 
FACiLrTiEs:  Full  35mm  music  recording  and  re- 
recording.  35mm  and  16mm  cameras  and  cutting 
rooms.  Location  facilities  and  lights. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Reliability:  An  Introduction 
(British  Productivity  Council);  Survival  at  Sea 
(Admiralty-Ministry  of  Defense);  Close  Quarter 
Battle  (^Army  Kinema  Corporation-Ministry  of 
Defense);  We  Make  Music— the  Organ  (un- 
sponsored);  The  One  That  Nearly  Got  Away 
( Ford  Motor  Company ) . 


■fr  More    data    on    overseas    production    service 
will   be  pro\ided   as  additional   listings   are   re- 
ceived to  appear  in  a  first  Production  Review 
I    supplement  to  be  published  at  mid-year. 


ARMADA  PRODUCTIONS 
86  Wardour  Sti^et,  London  W.  I. 
Phone:  CERrard  5738 

Date  of  Organization:  1947 

John  Dooley,  Producer 

H.  G.  Hurrell.  Cliairnian 

J.  Martin,  Finance  Director 
Services:   Producers  of  documentary,  theatrical, 
industrial,  and  educational  films.  Facilpties:  All 
location  facilities  for  16  and  35mm  film  prtxluc- 
tion. 

RECENT       PRODUCTIONS       AND      SPONSORS 

Motion  Picttbe:  Andalucia  (British  Lion-Co- 
lumbia); Gateway  to  New  Africa  (Ghana  Air- 
ways); The  West  At  Work  (Hohnan  Lld./Tec- 
alemit  Ltd.);  The  Solar  System  (Armada  Pro- 
ductions);  The  Sogrape  Story   (Sogrape). 


BUSINESS 

SCREEN 

INTERNATIONAL 


Worldwide  Production 
Facilities:  Latin-America, 
Europe,  the  Middle  East, 
Africa,  Australia,  India, 
Japan  and  Malaysia 


17lh    PRODUCTION    REVIEW 


189 


PRODUCTION:  ENGLAND 

ASSOCIATED  BRITISH-PATHE  LTD. 
142  Wardour  St.,  London  W.  1 
Phone:  GERrard  0444 

Date  of  Organization:  1910 

Harry   I.   Field,  Director  &  General  Manager 

and  Executive  Producer 
Lionel  Hoare,  Producer 
Ted  Bilsdon,  Television  Commercial  Producer 

iohn  G.  Blair,  Supervising  Editor 
Jouglas  Warth,  Patlie  Pictorial  Editor 
George  Newberry,  Sound  Supervisor 
Sidney  Randall,  Head  of  Camera  Dept. 
Harry  Wynder,  Head  of  Film  Library 
Gillian  Adams,  Head  of  Casting 
Geoffrey  Conway,  Head  of  Stills  Dept. 
Sebvices:   Motion  pictures,  VTR,  TV  films  and 
commercials,   documentaries   and   interest   films. 
Fach-itizs:    Studios;   laboratories   8mm,    16   and 
35mm;  opticals;  rostrums;  BNC's,  Mitchell's,  Arri- 
flex's,  Camiflex  cameras.   Full  studio  and  loca- 
tion  equipment;   RCA  recording  studio;   cutting 
rooms;    tneatres;    closed    circuit;    suite    and    lo- 
cation. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Hand  of  Night;  The  Syndi- 
cate (feature  films);  Insight  on  East  AngUa 
(BTA);  We  Building  for  the  World  (C.O.I.  Min- 
istry of  Technology). 

AAARTIN  BENSON  FILMS,  LTD. 
King's  House  Studio,  Red  Rd.,  Boreham  Wood, 

Herts,  England 
Phone:  Elstree  1592 

Date  of  Organization:  1961 

Martin  Benson,  Executive  Producer 

Joan  Benson,  Production  Manager 

Alastair  Akers-Douglas 
Services:  35mm  and  16mm  production,  includ- 
ing research,  script  and  completion.  Anywhere  in 
the  world.  Projection  theatre  (16mm  optical  and 
magnetic).  Cutting  rooms  (35mm  and  16mm). 
Recording  Theatre.  Ait  Department.  Distribu- 
tion to  TV  internationally  for  suitable  subjects. 
Completion  services.  Foreign  versions.  Documen- 
tary; commercials;  entertainment  series  for  TV. 
Facilities:  Units  available  anywhere  in  Europe. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PicTUREs:Fkir  of  Holidays  (Milbanke 
Travel);  Pets  Profile  (Petfoods);  Zambia  1  and 
Zambia  2  (Beneuela  Rlwy). 

BIRCH-HILL  FILAA  PRODUCTIONS  LTD. 
6  Dean  St.,  London,  W.  1,  England 
Phone:  734-3653 

Dudley  Birch,  Chairman  &  Producer 

Douglas  HiU,  Director  &  Head  of  Technical 

Services 
T.  A.  WiUiams,  Director  &  Secretary 
Services:  Complete  creative  and  production  fa- 
cilities for  35mm,  16mm,  wide  screen  and  TV 
motion  pictures  (live  or  animated).  Commercials; 
filmstrip;  slidefilms.  Speciahsts  in  public  rela- 
tions films.  FACELrriES;  Studio:  38  ft.  x  26  ft. 
also  stills  studio  and  stills  laboratory.  Lighting; 
photographic  and  sound  equipment  for  studio 
and  location  work.  Research;  script  writing;  art; 
animation;  titles,  etc.  Full  production  facilities 
throughout  the  world. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Gaing  Places  (The  United 
Africa  Company);  Rubber  Project  (Unilever 
Limited);  Four  Films  on  Oilseeds  (Margarine 
Union);  Two  films  on  Malaya  (Central  Office  of 
Information). 

JOHN   BYRD  PRODUCTIONS 
61  Arthur  Road,  Wimbledon,  London  S.W.  19 
Phone:  WIMbledon  2183 

Date  of  Organization:  1946 


JOHN  BYRD  PRODUCTIONS: 

lohn  Byrd,  Produccr-Direcior-Writer 

Bettine  Braham,  Film  Editor 

Marian  Ludin,  Production  Associate 

Henry  Hall,  Lighting  Cameraman 
Services:  Documentary,  travel,  TV  and  enter- 
tainment films.  Speciahzing  in  world-wide  assign- 
ments. Facilities:  Studio,  theatre;  cutting  rooms. 
Magnasync  16mm  and  EMI  recording  systems. 
Arriflex  camera  equipment. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Warmth  With  Safety  (Dream- 
land Electi-ical  AppUances,  Ltd.);  A  Concrete 
Service  to  Industry  (Richard  Lees  Ltd.);  OU 
Plant  in  Afghanistan  (Rose,  Downs  &  Thompson 
Ltd.);  CUy  Building  (Redpath  Brown  Ltd.); 
Power  Systems  (British  Insulated  CaUender's 
Cables  Ltd.). 

CALEDONIAN  FILAAS 
22  Greek  St.,  London  Wl 
Phone:  GERrard  0702 

Date  of  Incorporation:  1957 
Robert  R.  Bucknell,  Managing  Director 
James  Elderton,  Supervising  Editor 
].  F.  Charman,  Head  of  Sound 
Cederic  Williams,  Chief  Cameraman 
Services:  Editing  and  recording  services,  in  stu- 
dio or  on  location.  Supply  location  film  units  for 
news  and  documentary  productions.  FACiLrnES: 
Four   cutting   rooms   equipped   with    16mm   and 
35imn    Moviolas.    RCA   sound   transfers   and  re- 
cording.   Arriflex    35mm    and    16mm    cameras. 
16mm    Auricon    camera.    Perfectatone.    Nagras. 
Location  Units. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  For  the  Love  of  Man  (World 
Health  Organization);  Clmrlie  Must  Go  (Kodak 
Ltd.);  Bermuda  Constitutional  Conference 
(ZFBTV  Bermuda);  British  Calendar  (Central 
Office  of  Information);  Edinburgh  Festival  1966 
(Scottish  Television).  Spring  Demonstration 
(Farmers  Weekly);  Election  Special  (Anglia 
TV);  Sorun  Geth  Soru  (Serendib  Prod.  Ceylon); 
Fun  in  the  Sun  (Sky  Tours);  various  news  cov- 
erage for  overseas  TV  service. 

DRAYTON  FILM  PRODUCTIONS  LTD. 

14,  Abingdon  Road,  Kensington,  London  W.  8 

Phone:  WEStem  4547/8 

Date  of  Organization:  1952 

K.  W.  Daley;  ].  R.  Ward,  Directors 
Services:  16mm  film  producers  for  complete 
productions  or  finaUzing  customer's  own  ma- 
terial. Facilities:  16inm  magnetic  film  inter- 
locked forward  and  reverse  with  picture  for  re- 
cording Uve  commentary  or  from  discs  or  tape 
at  18,  24  or  25  f.p.s.;  16mm  dubbing  facilities. 
16mm  Arriflex  camera  equipment.  Editing  and 
master  cutting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Choice  is  Yours  (Feder- 
ation of  Civil  Engineering  Contractors);  A 
Modern  Earth  Dam  (Tarmac  Civil  Engineering 
Ltd.);  Transport  Pioneer  (United  Transport);  A 
Postscript  to  Hold  to  Thy  Faith  (Viscount  Bledi- 
sloe). 

EOTHEN  FILMS  LIMITED 
70,  Furzehill  Rd.,  Boreham  Wood,  Hertford- 
shire 
Phone:  953-7254 

Date  of  Organization:  1950 

Dr.  Phillip  Sattin,  Managing  Director,  Head  of 

Production 
Gerald  Sattin,  Head  of  Sales  &  Development 

(Director) 
Sheila  Sattin,  Head  of  Accounts  Director 
S.   R.   Veltman,   Exec.    Producer    (Industrial) 
Services:    Motion    pictures:    "Cinettes"    (regis- 
tered trade  name  of  Eothen  8mm  cassetted  film 


EOTHEN  FILMS  LIMITED: 

loops).  FACiLiTms:  Creative  department;  studio; 
fuU  editing;  cinema.  Full  production  equipment 
for  16mm  or  35mm  sound  recording  in  studio  or 
on  location.  Animation. 

RECENT  PRODUCTIONS  AND  SPONSORS  ' 
Motion  Pictures;  Theatre  Techniques  for  Nurses 
(London  Rubber  Indush-ies);  Sittiplifying  Touch 
in  Electrical  Taping  (Sellotape  Ltd.);  Mogadon 
(Roche  Ltd.);  The  Bandage  of  Today  (Roussel 
Ltd.);  Convenience  Foods  (H.  J.  Heinz  Co.); 
From  Small  Beginnings  (Goldsmiths  &  Silver- 
smitlis);  Handle  With  Care;  Tomorrow  at  Ten; 
Baiis  for  Beauty;  Starting  Science;  Dressmaking 
(Eothen  Fihns  (Educational)  Ltd.);  It's  All  on 
the  Drawing  and  Mechanical  Drawing  (Eothen 
Films  (Industrial)  Ltd.);  First  Aid  Series  I  & 
//  (Eothen  Fikns  (Medical)  Ltd.). 

THE  FILM  PRODUCERS  GUILD  LTD.  | 

Guild  House,  Upper  St  Martin's 

Lane,  London  W.C.  2  / 

Phone:  TEMple  Bar  5420  ! 

Telegrams:  Filmicity;  Telex:  263378 
Date  of  Incorporation:  1944  j 

Associate  London  Companies:  i 

Films  of  Today  Ltd.;  Film  Workshop  Ltd.;  I 
Greenpark  Productions  Ltd.;  Guild  Anima- 
tion Ltd.;  Guild  House  Films  Ltd.;  Guild 
"Television  Service  Ltd.;  Interfilm  Ltd.;  The 
Larkins  Studio;  Merton  Park  Studios  Ltd.; 
Publicity  Film;  Sound-Services  Ltd.;  Talk- 
iestrips  Ltd.;  Technical  and  Scientific  Films 
Ltd.;  Verity  Films  Ltd. 
Associate  European  Companies: 

Guild   Television   Service   G.m.b.H.;   Diffu- 
sion D'information  par  le  Film. 
K.  Lockhart  Smith,  Chairman 
A.  T.  Burlinson,  Managing  Director 
E.  W.  Beckett,  H.  S.  Hind,  H.  G.  Jessop, 
S.  Kershaw,  E.  S.  Morden,  R.  C.  Tyrell,  W. 
Wilkinson,  Directors 
Services:    Creative   advisers,  producers  and  dis- 
tributors of  35mm   and   16mm  documentary,  in- 
dustrial,   education,    scientific,    advertising,    sales 
promotion    and   national    propaganda   films;    TV 
and   cinema   advertising   fibis;    sound   filmstrips; ' 
Cartoon,    puppets    &    technical    diagram    anima- 
tion, feature  films  for  theatrical  distribution;  com- ' 
plete  live  shows  for  conventions  and  sales  meet- 
ings;   displays;    exhibits;    printed    materials    and 
audiovisual  installations,  including  CCTV.  Facil- 
ities:   Mobile  location   units.   Rental   service   for 
camera     sound,     electiical     and     transport     de- 
partments;   Cutting    rooms,    recording    and    pre- 
view  theatres;    Westrex   recording.   Cartoon    and 
animated    diagram    studios.    Casting   dept.    Film 
library   and   non-theatrical  distribution   organiza- 
tion. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Rubber  Chemicals  (Monsanto 
Chemicals);  Hidden  Profits  (Chas.  Barker  for 
Merck,  Sharpe  &  Dohme);  Drug  Dependence 
(World  Health  Organization);  The  Neio  Face 
of  Saudi  Arabia;  Message  from  Riyadh;  The 
Wise  Men;  The  Healing  Sword  (Kingdom  of 
Saudi  Arabia);  Lowland  England;  Industrial 
England  (Institut  fur  Film  u  Bild,  Germany); 
The  World  of  N.C.R.  (National  Cash  Register); 
Barakat  (I.T.T.  Battery  Co.  of  Iran);  Elsi  (Esso 
Peb-oleum);  Be  Telexpert,  G.P.O.  Tower  (Gen- 
eral Post  Office);  Modem  Convertor  Processes 
(British  Iron  &  Steel  Confederation);  What  We 
Find  (The  Vulcan  Boiler  and  General  Insurance 
Co.);  At  Henley  (Midland  Bank);  York  and  Its 
University  (Shepherd  Group);  Whatever  the 
Weather  (Gas  Council);  People  at  Players  (John 
Players  and  Sons);  Future  With  Fairchild  (S.G.S. 
Fairchild);  The  Midland  Overseas  (Chas.  Bark- 
er for  Midland  Bank);  Calf  Conservation,  Crop 
Irrigation.  Fish  Today  Fish  Tomorrow,  House  of 
Plenty,  Trawler  Captain  (The  Ross  Group); 
Which  Carbohydrate?  (Beecham  Group- Food 
and  Drink  Div.);  Putting  the  Atom  to  Work 
(United  Kingdom  Atomic  Energy  Authority); 
Search  and  Research  (B.  P.  Trading);  A  Family 


196 


BUSINESS  SCREEN  •   1967, 


FILM  PRODUCERS  6UIL0  LIMITED: 

of  Firms  (Thomas  Tilling);  Protein  and  Health 
(Flour  Advisory  Bureau);  Corortary  Heart  Dis- 
eases (Imperial  Chemical  Industries);  Spain  to 
Canaries  (Standard  Telephones  and  Cables); 
Johnny  and  the  DK  Robot  (Oral  Hygiene  Serv- 
ice); Put  it  in  The  Boot  Beasley,  Henry  P!ulpott 
(Cnas.  Barker  for  Barclays  Banlc);  Cargo  Dynam- 
ics (Cargo  Dtynamics);  Pigs  for  Profit  (I.  Bibby); 
Fool's  Eye  View  (Masius  Wynne- Williams  for 
Protective  Footwear  Service);  Vision  in  the  High 
Street  (Central  News  for  Glass  Advisory  Coun- 
cil); Algerian  Pipeline  (Constructors  John 
Brown);  Tank  Killing  (Ministry  of  Defence- 
Army);  Titi  and  the  Woodman  (Chas.  Barker 
for  Barclays  Bank  D.C.O.);  Interrogation,  Colli- 
sion Course,  The  Record  (Ministry  of  Defense- 
Air);  What's  It  to  You?  (J.  Robertson  &  Sons); 
Retail  Trade  (Allen  and  Hanbury);  Top  Tecn- 
nicians  (Central  Office  of  Information);  Drill- 
ing (Production  Engineering  Research);  Sea 
Cat  (Ministry  of  Defense-Navy);  UnUast  (Uni- 
bond;)  A  Tale  of  Two  Shambas  (Barclays  Bank 
D.C.O.);  Hi  Foil  2  (Parker  P.R.  for  Andian 
Development);  A  Touch  of  Quality  (Richard 
Thomas  &  Baldwin ) ;  Diamonds  ( De  Beers  Con- 
solidated Mines);  Spot  Welding  (British  Weld- 
Research  Association);  The  Records  Remain 
(Chubb  &  Son  Lock  &  Safe  Co.).  SLJDErtt.MS: 
The  Way  to  Success  in  Carpet  Sales— Parts  III 
and  IV  (Pritchard  Wood  for  Federation  of  Brit- 
ish Carpet  Manuftrs.);  Automatic  90  (Electro- 
\ux).  TV  CoMNfEBCiALs:  for  Trickets,  1001, 
Cephos,  Vosene,  New  Vosene,  Good  News  and 
Eden  Vale  Yogurt  (Osborne  Hope  and  Pea- 
cock); Lady  Penelope  (Spottiswoode);  Kelloggs, 
Elastoplast,  Kraft  Cheese  (].  Walter  Thompson); 
Knorr  Soups,  Dry-  Cleaning,  Barbie,  Tetley  Tea 
Bags  (Smith- Warden);  and  others. 

WALTER  GARTON  FILM  PRODUCTIONS 

163  Woodland  Dr.,  Anlaby,  Hull,  Yorkshire 

Phone:  HULL  57381 

Date  of  Organization :  1958 

Walter  M.  Carton,  Proprietor 
Services:  Motion  pictures,  16mm  TV  newsfilms 
(BBC).    FACirmES:    Double   headed   projection 
and  recording.  (16mm). 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Port  of  Goole  (Code 
Junior  Chamber  of  Commerce);  People  Cause 
Accidents  (Reckitt  &  Sons  Ltd.);  Speeding  Tim- 
ber at  Hull  and  Freight  Flow  (British  Transport 
Dons.  Board ) ;  Xew  Analgesic  Tranquilizer  Mix- 
ture (Biological  Research  Labs  of  Reckitt  & 
Sons  Ltd.). 

I        GATEWAY  FILM  PRODUCTIONS  LTD. 
470/472   Green   Lanes,   London  N.    13 
Phones:  Palmers  Green  1003  &  7440 
Date  of  Organization:  1946 
W.  H.  Baddeley,  Managing  Director 
1     C.  W.  Bending,  Educational  Director 
G.  L.  Smart,  Sponsored  Production  Mgr. 
Robert  Webb,  Educational  Sales  Director 
Josef   Leszczinski,   Chief  Sound   Recordist 
Services:   Production  of  motion  pictures  for  in- 
dustry, public  relations,  sales,  training,  education, 
rehgion,   TV.   Distributors   of  educational   films. 
FACiLrriEs:  Sound  stage  40'  x  20';  sound  record- 
ing; editing  rooms;  animation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictl-res:  Over  To  You  (National  Chil- 
dren's Home);  Sugar  (East  African  Railways  & 
Harbours);  Annitcfsan/  Salute  (The  Salvation 
Army);  Teeth  in  Mammals  (General  Dental 
Council);  Face  of  India  Today  (Baptist  Mission- 
ary' Society' ) . 

Reference  Facts  the  Buyer  Needs 

it  For  year-round  reference  to  specializing  pro- 
ducers of  business  film/tape  media,  use  these 
detailed  listings  in  the  17th  Aimual  Produc- 
tion Review  with  their  in-depth  listing  refer- 
ences of  recent  films  and  chents  served. 


HALAS  &  BATCHELOR 
CARTOONS  FILMS  LTD. 
3/7  Kean  Street,  London  W.  C.  2 
Phone:  01-240-3143 

Date  of  Organization:  1941 

Representative:   UNIREP  TV  Sales  Ltd.,  75, 

East  55  St.,  New  York,  New  York  10022. 

Phone:  PLaza  2-8715. 
Associate:  Louis  de  Rochemont  Associates  Inc., 

18   E.   48th  St   N.Y.,   N.Y.    10017.   Phone: 

PL  5-9710. 
Representative:  European  Artists,  Kampchaus- 

see     12,    Hamburg    205,    West    Germany. 

Phone:  718675.  Eberhard  Kruger. 

John  Halas,  Director 

joy  Batchelor,  Director 

S.  Eckman.  Jr.,  C.  B.  E.  (U.  S.  A.),  Director 

Jack  King,  Chief  Editor 

Bernard  Gitter,  Sales  Manager 

Services:  Staff  of  50  for  animated  film  produc- 
tion for  advertising  and  entertainment  for  TV 
and  cinema.  Industrial,  public  relations  and  edu- 
cational films.  FACiLrnES:  Studio  for  both  cellu- 
loid animation  and  3-dimensional  puppet,  model 
animation.  Five  animation  cameras,  including  an 
O.xberry;  3  model  camera  setups.  Editorial  and 
projection  equipment  for  35mm  and  16mm. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictvbzs:  Ruddigore  (Gilbert  &  Sulli- 
van) (Produced  in  association  with  Doyly  Carte 
Opera  Co.).  TV  Series:  Lone  Ranger  (Format 
Productions,  Inc.,  Calif.). 

KINOCRAT  FILMS  LIMITED 

85,  Cromwell  Road,  London  S.  W.  7 
Phone:  FRObisher  2242 
Date  of  Organization:  1937 

Gerald  Cookson,  Managing  Director 
D.  Brian  Gibson,  TechnicM  Director 
Innes  Watson,  Sales  Director 

Services:  Production  of  16mm  and  35inm  tech- 
nical, industrial,  sales,  TV  and  all  other  films  for 
speciahzed  purposes.  Audio-visual  division  covers 
fumstrip  and  sound  slide  production;  closed-cir- 
cuit TV  (b&w  and  color);  Script  to  screen  pro- 
duction service;  service  fadhties  and  studio  for 
outside  production  units.  Faciuties:  Sound  and 
silent  stages;  16mm  and  35mm  editing;  sound 
recording;  dubbing  and  post-syncing,  pre-view 
theatre;  titling;  scripting;  animation;  location 
services;  permanent  technical  crews  and  staff. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Comfort  Begins  at  Home 
(Honeywell  Controls  Ltd.);  Down  to  Earth 
(Sand  &  Gravel  Association);  What's  Afoot 
(Courtaulds  Ltd.);  Drit>ing  the  D-1000  (Ford 
\Iotor  Co.);  Product  demonstration  for  Procter 
&  Gamble  (Young  &  Rubicam). 


DERRICK  KNIGHT  &  PARTNERS  LTD. 
8/12  Broadwick  St.,  London  W.  1 
Phone:  GERrard  0761/2 
Date  of  Organization:  1957 

Derrick  H.  Knight,  Managing  Director 
Brenda   M.   Henderson,  Director 
Robin  Douct,  Director 
Charles  Hodgson,  Director 

Services:  All  types  of  motion  picture  produc- 
tion, with  special  emphasis  on  social  documen- 
tary. Production  services  and  United  Kingdom 
representation.  Faciuties:  Fully  equipped  16mm 
and  35mm  cutting  rooms. 

RECENT      PRODUCTIONS      AND      SPONSORS 

.Motion  PicTinEs:  Marketing  is  the  Link  (Brit- 
ish Produttivitv  Council);  Stress  —  Parents  with 
a  Handicapped  Child  ( Nlental  Health  Film  Coim- 
cil):  Port  Health  (Corporation  of  City  of  Lon- 
don); Jemima  &  Johnny  (Fiction  Short);  Trao- 
elling  for  a  Living  (British  Broadcasting  Corp. ) . 


PRODUCTION:  ENGLAND 


UHLETON  PARK  FILM  PRODUCTIONS  LTD. 
Shepperton  Studios,  Sbepperton,  Middlesex 
Phone:  CHErtsey  2611 
Date  of  Incorporation:  1961 

U.  S.  Representative:  Littleton  Park  Film  Pro- 
ductions Ltd.  40  East  49th  Street,  New  York. 
N.Y.  10017.  Phone:  421-9430.  Gary  Dartiiall, 
in  charge 

Adrian  Worker,  Chairman 

Ronald  Spencer,  Managing  Director 

Roy  Boulting,  Director 

David  Kingsley,  Director 

Robert  Angell,  Producer 

Erica  Masters,  Production  Mgr. 
Services:  Specialized  film  production  division 
of  British  Lion  Group:  producers  of  feature,  doc- 
umentaries, sponsored  and  advertising  films,  TV 
programmes,  educational  films,  childrens  films, 
TV  and  cinema  commercials.  Facilities:  AH  the 
facihties  of  Shepperton  studios:  40  cutting  rooms, 
13  sound  stages,  scoring  theatre,  post  sy'nch  the- 
atre, 3  viewing  theatres,  2  dubbing  theatres. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Mo-noN  Pictures:  A  Piece  of  Plastic  (Barclays 
Bank);  Afar  J:  of  Distinction  (Ford  Motor  Co.); 
Danger  on  the  Danube  (Childrens  Film  Founda- 
tion); Heinz  Baby  Food  (Dorland  Advertising); 
Telephone  Girl  (Gen.  Post  Office). 

MARISH  FILMS  LTD. 
36,  Buckland  Ave.,  Slough,  Buckinghamshiie 
Phone:  SLOugh  21630 

Date  of  Organization:  1946 

Frank  A.  Taylor,  Producer,  Director 

J.  Warburton,  Secretary 
Services:  16mm  and  8mm  industrial,  educational 
and  medical  film  production.   Editing,  dubbing 
and   script  \vriting.   Animation  and  distribution. 
FAcn-rriEs:  Equipment  and  hghting. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  The  Bridgeport  Story  (Ad- 
cock  and  Shipley  Ltd.);  Safety  Cabinet  (Home 
Safety  Council);  Taper  Turning  on  the  Centre 
Lathe;  20  Machine  Tool  and  Building  Smm  Auto 
Loops  (Rank  Film  Library);  Shaping  Machine; 
and   Accounting   Machines    ( Self -sponsored ) . 

MOTTERSHAW  COMMERCIAL  FILMS 

Union  Road,  Nether  Edge,  Sheffield,  Yorkshire 

Phone:  Sheffield  53351 

Date  of  Organization:  1929 

E.  R.  .Mottershaw,  A.I.I.P.,  Marujging  Director 

].  R.  Mottershaw,  M.B.K.S.,  Director 
Film  Production  &  Still  Photography 

I.  R.  Gillott,  Seruor  Cameraman 

P.  B.  Jones,  TIteater  Manager 

A.  Dalby,  Sales  Manager 
Services:  16mm  productions:  sales,  technical, 
educational,  etc.;  sound  recording,  mixing,  etc 
FACiLrnES:  Dubbing  theatie;  cutting  rooms;  stu- 
dio 32'x40';  pres-iew  theatre.  Transflex  studio 
(front  projection  screen);  comprehensive  StiDs 
aept.  ( Mottershaw  photography ) . 

RECENT      PRODUCTIONS      AND      SPONSORS 

Mo'noN  Pictures:  Yorkshire  Derwent  Scheme 
Stage  2  (Sheffield  Corp.  Water  Works);  Super- 
forge  (International  'Twist  Drill  Co.);  Baby 
Bouncer  (Cindico  Productions  Ltd.);  A  New  Con- 
cept  in  the  Production  of  Grinding  Wheels 
(Daw  Ashmore  Ltd.);  In  The  Swim  (Oaks 
Park  handicapped  Childrens  Appeal). 

RMP  (U.K.)  Ltd. 
35  Curzon  St.,  London,  W.I.,  England 
Phone:  493-5773 

Jack  Rev-nolds,  in  charge 

(See    Rose-Magwood    listing.    New    York) 


17th    PRODUCTION   REVIEW 


191 


PRODUCTION:  ENGLAND 


STEWART  FILMS  LIMITED 
2   Orchard   Road,   Malvern,   Worcestershire 
Phone:  M.\Lvem  4975 

Date  of  Organization;  1950 

Date  of  Incorporation:  1956 

Branch  Office:  Studio,  Cutting  Rooms  and 
Preview  Theatre:  82/84  Clifton  Hill,  Lon- 
don, N.W.  8.  Phone:  MAIda  Vale  7296; 
1238. 

John  R.  F.  Stewart,  Managing  Director 

Richard  ].  Need,  Director 

Hugh  Marsh,  Director 

R.  K.  Hardy,  Director 
Services;  35mm  and  16mm  motion  picture  pro- 
duction; scripting,  editing.  Facilities:  Editing 
and  sound  recording;  insert  and  model  stage; 
Arriflex,  Mitchell,  Newman-Sinclair  35mm  cam- 
eras. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictlires:  Chemistry  Educational  Series 
(Esso  Petroleum  Co.);  Gas  -  What  Is  It?  (The 
Gas  Council);  Anywhere  But  Here  (Central 
Electricity  Generating  Board).  Many  technical 
training  films  for  the  Royal  Navy.  Slidefilm: 
Your  New   Telephone    (British  Petroleum). 

SWIFT   FILM  PRODUCTIONS 

1  Wool  Road,  London  S.  W.  20,  England 

Phone:  WEMbledon  2040 

Date  of  Organization;  1952 

T.  Peter  Hadingham,  M.B.K.S.,  Director 
Services;  16nun  b&w  and  color  film  production, 
specialising  in  documentary  and  industrial  sub- 
jects; live  dialogue,  foreign  versions  and  all  stages 
of  part-production.  Sound  recordings  for  films, 
filmstrips  and  exhibitions.  Facilities;  16rmn 
cameras,  lighting  and  recording  equipment,  cut- 
ting room. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  E.F.V.A.  Lawn  Tennis  Series; 
Introduction  and  Bait  Sense;  Starting  to  Play; 
The  Service;  Court  Positions  and  Net  Play 
(Slazengers  Ltd.). 

TALKING  PICTURES,  LTD. 

27  Albemarle  Street,  London  W.  1,  England 
Phone:  01-499-7466 

Date  of  Incorporation:  1960 

Myron  L.  Broun,  Director 

Talbot  N.  Hainault,  Director 

Derek  S.  Greaves,  Director 

T.  Elholm,  Engineering  Supervisor 

T.  A.  Hodson,  Account  Producer 

M.  D.  Fitzgerald,  Account  Producer 

Miss  E.  Heichert,  Account  Producer 
Services:  Motion  picture  production  (live  and 
animated);  preparation  of  foreign  versions;  sound 
slide  films;  slides,  conference  management;  ex- 
hibition devices.  FACiLrnEs:  Creative  depart- 
ment; rostrum  camera;  16mm  and  35mm  edfiting 
facilities;  sound  cartridge  facilities  for  Salesmate 
and  La  Belle  projectors. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  //  It  Weren't  For  Customers 
.  .  .  (Rank  Xerox  Ltd.);  Slidefilms:  Kiev  1966 
( Merck  Sharpe  &  Dohme  International ) ;  Cur- 
rent Affairs  (Sundav  Times);  May  3rd  1966  (The 
London    Times);    This   is   BOAC    (B.O.A.C). 

WORIEY  THOROGOOD  PRODUCTIONS,  LTD. 

79,  The  Grove,  Ealing,  London,  W.  5.  England 
Phone:  Ealing  7201 

Date  of  Organization;  August,  1965 
Donald  N.  Worley,  Managing  Director 
Dennis  C.  Thorogood,  Art  Director 
Brenda  M.  Lewis-Taylor,  Administrative  Mgr. 
Services;    CoimseUng,    scripting,    production    of 
sound   slidefilms   and   filmstrips   for   sales,    man- 
agement   training,    sales    promotion    and    public 


WORLEY  THOROGOOD  PRODUCTIONS: 
relations.  Creators  of  "Insight",  A-V  sales  train- 
ing filmstrip  series.  FACiLrriEs:  All  filmstrip  pro- 
duction facilities,  production  of  discs  and  all 
types  of  visual  aids  with  the  exception  of  mo- 
tion pictures. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Slidefilms:  Insight  No.  1,  2,  3,  4,  5  and  6 
(sales  and  management  training  programme) 
(Rank  Organization  and  Isis  Securities  Ltd.). 


WORLD  WIDE  PICTURES  LTD. 
34  Cursitor  Street,  London  E.  C.  4 
Phone:  HOLbom  7666 

Date  of  Organization;  1942 
Associate  Companies:  World  Wide  Pictures, 
S.a.e.,  Avenida  Generalisimo  Franco  614, 
Planta  Primera,  Barcelona,  Spain.  Phone; 
Barcelona  239-4300.  Emilio  Marios,  contact. 
World  Wide  Pictures,  S.  r.  1.,  Via  Leon 
Battista  Alberti  12,  Milan,  Italy.  Phone; 
Milan  339-585.   Jonathan  Varley,  contact. 

James  Carr,  Chairman  of  Group 
V.  L.  Price,  Joint  Managing  Director 
C.  T.  Parris,  Joint  Managing  Director 
Hindle  Edgar,  Peter  Gilpin,  A.  J.  Harris, 
Directors 
Services;    35/ 16mm   sponsored   public   relations, 
documentary,  training  and  sales  films  for  indus- 
try- and  government  departments,  TV  programs. 
Facilities;    Theater,   cutting   rooms;    85'   x   45' 
studio   with   full   equipment;    ancillary    facilities. 
Western    Electric-equipped    recording    studio. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:  Phtjsics  &  Chemistry  of  Wa- 
ter   (Unilever  Ltd.);   Retail  Stock  Management 
(British  Productivity  Covmcil);  Risk  (Stenhouse/ 
Chas.  Barker  &  Sons  Ltd.);  Horizons  Unlimited 
(Central  Office  of  Information  &  Society  of  Brit- 
ish    Aerospace     Companies);     Riverside     2000 
(George  Wimpey  &  Co.  Ltd.). 

WORLD  WIDE  ANIMATION  LTD. 

34  Cursitor  Street,  London  E.  C.  4 
Phone:  HOLborn7666 

Date  of  Organization;  1955 

Hindle  Edgar,  Managing  Director 
James  Carr,  Director 
V.  L.  Price,  Director 

Services:  Animated  cartoon  films,  film  credits 
and  titles.  FACiLrnES:  Same  as  World  Wide  Pic- 
tures Ltd. 

RECENT      PRODUCTIONS      AND       SPONSORS 

Motion  Pictures;  Magnetism  Part  I  and  Transi- 
ent Behavior  of  the  Transitor  (Philips,  Eind- 
hoven ) .  See  pre%ious  listing. 

WORLD  WIDE  TCLEVISION 
FILM  SERVICES  LTD. 

34  Cursitor  St.,  London  E.  C.  4 
Phone:  HOLbom  7666 

Date  of  Organization;  1957 

James  Carr,  Director 
V.  L.  Price,  Director 
J.  A.  Harris,  Director 

Services;  All  types  of  TV  and  cinema  advertis- 
ing films.  FAcnjTiEs:  See  World  Wide  Pictures 
Ltd. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials;  Rothmans  Bridges  (Rothmans 
International/ Mackay  &  Ptnrs.);  £ggs  (Egg  Mar- 
keting Board/ Ogilvy  &  Mather);  Schweppes  Se- 
ries (Schweppes  Ltd./ Ogilvy  &  Mather). 


i!r  Complete  data  on  International  Producers 
will  appear  in  Business  Screen  International  edi- 
tion now  being  prepared  for  publication  in  '67. 


PRODUCERS  IN   FRANCE 

LES  ANALYSES 
CINEMATOGRAPHIQUES 

15  Avenue  de  Segur,  Paris  7,  France 

Phone:  705-84-20  -h 

Date  of  Organization;  1947 

Georges  Roze,  President 

Jean  Vincent,  Edition  &  Equipment  Mgr. 

Robert  Arquer,  Production  Manager 

Paul  Mattel,  Sales  Manager 

Yvette  Roze,  Office  Manager 
Services  &  FACiLrriEs:  Department  Production 
and  Realization:  Documentaries,  industrial  and 
sales  promotion  films,  16/ 35mm  and  filmstrips 
Department  Ultra-Ralenti:  Studios  with  high 
speed  Kodak  camera.  Department  Fihn:  Editing, 
titles,  effects,  s>Tichronization,  dubbing  (cutting 
room's,  projection  rooms).  Department  Equip- 
ment; Authorized  dealer  for  Bell  &  HoweU.  De- 
partment Edition;  Diffusion  and  sale  of  sales- 
training  and  human  relations  films. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Djebel  Onk  (Union  Phos- 
phatiere  Africaine);  Beghin,  Dynamique  dun 
Groupe  (Agence  Havas);  Madame  de  Stael 
(Ministere  des  Affaires  Etrangeres);  Moteurs 
Classiques,  des  solutions  nouvelles  ( Institut  Fran- 
cais  du  Petrole);  II  Etait  Une  Fois  (S  N  C  F); 
Dessins  D'Adolescents  (Sandoz).        


LES  CINEASTES  ASSOCIATES 

25  Chemin  de  Presles,  Saint-Maurice, 

Seine,  Paris 
Phone:  Entrepot  68-50 

Date  of  Organization;  1953 

Jacques  Forgeot,  President 
Daniel  Pauquet,  Production  Director 
Services;  Bilingual  staff  in  French,  Enghsh,  Ger- 
man,   Italian.   Cartoon   dept,    stop   motion;    live 
action;  photo  animation;  marionettes;  music;  de- 
sign. FACiLrriEs:  Six  stages,  laboratory,  projection 
cinema,  dressing  rooms,  restaurant,  sound  studios 
adjacent. 
RECENT      PRODUCTIONS      AND      SPONSORS 

TV  COMMEHCHLS;  for  Kennomeat  (S.  H.  Ben- 
son Ltd.,  London);  Yardley's  (C.P.V.Promos, 
Paris);  Twentv  (Publicis,  Paris);  Space  (Lip- 
ton's  Overseas  Ltd.,  London);  Rang  (Prad  N.V., 
Amsterdam ) .  


Fllmex,  U.  S.  A. 
Studio  EAG,   18  Rue  Louis  Blanc,  Lavallois- 

Perett,  Seine,  France. 
Phones:  37-46,  39-46 
Kevin  Farrell,  Executive-in-Charge 
(See  hsting  of  Filmex,  Inc.,  New  York) 


COMPAGNIE  LYONNAISE  de  CINEMA 
71  rue  de  la  Republique,  Lyon  2eme,  France 
Phone:  37-88-92 
Date  of  Organization;  1938 
Laboratory    &    Screening    Room:    274    cours 

Emile  Zola  a  Villeurbanne  (Rhone) 

Phone:  84-87-98 

Henri  Giraud,  President 

Victor  Kandelaft,  Administrator,  Director- 
General 

Andre  Jalibert,  Sales  Director 
Services;    Production   of  short,   feature   and   in- 
dustrial films  and  T\'  commercials.   Facilities: 
Production  equipment,   laboratories   and  \iewing 
theatre,  double  screen  viewing  room. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;   Reportage  sur  la  Ciat   (Ste. 
Ciat-Culoz-France);    Ligne    de    Decoupage    des  ' 
Flans  (Ste.  Forges  de  Gueugnon-France);  Usine  ; 
de  St-Laurcnt-deMure  (Ste.  Ricard  S.A.-France);  ; 


192 


BUSINESS   SCREEN  •   1967 


COMPAGNIE  LYONNAISE  DE  CINEMA: 

Delle-Ahthom;  Disjoncteur  Pneumatique  P.  K. 
(Ste.  Delle- Alsthom ) ;  l/ne  Nouvelle  Camme 
(Ste.  Richard  Freres/ Richard  Continental- 
Saviem ) . 

LES  FILMS  PIERRE  REMONT 

33  rue  Washington,  Paris  8°,  France 
Phone:  339-95-70 

Date  of  Organization:  1948 

Branch  Offices:  Animation  Studios:  1,  rue  Lord 
Bvron,  Paris  8°.  Phone  359-52-16.  Studio: 
37,  avenue  de  la  Republique  94-Arcueil. 
Phone:  735-03-30.  Auditorium:  10,  rue  du 
Chateau  92-La  Garenne-Colombes.  Phone: 
224-63-89. 

Pierre  Remont,  President/  Director  General 

D.  Dimka,  Director 

J.  P.  Ganancia,  Director 

Dominique  Remont,  Director 

lean  Claude  Monier,  Creative  Art  Director 
Services:  Motion  pictures;  T\'  films  and  com- 
mercials (live  or  animated).  Facilities:  Creative 
department;  studio;  optical  titles;  animation; 
16/  35mm  production  equipment  with  sound  re- 
cording in  studio;  magnetic  or  optical  sound 
35/  IBiiun. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV'  CoM.MEBCiALS:  for  Kraft;  CMC  (detergent); 
Butter  Council  of  England;  Tree-Top  (orange 
juice);  Hand  in  Glove  (Allen  Rubber  Co.);  Nim- 
bel  Bred;  Tervlene  Wash'n  Wear  (A,  Wirz/i.c.i. 
Switzerland);  Cerber  (B.  E.  R.  Lausanne);  So 
Many  Experienced  Hatxds  (Renault  Cars);  La 
Main  Heureuse  ( O'Cedar/ McCann  Erickson, 
Paris);  DuPont  Lighters;  (S.  T.  Dupont/ 
Eproma). 


Vavin,  Inc. 
72  Boulevard  Raspafl,  Paris  VI,  France 
Phone:  924-3080 

M.  Jean  Pages,  Production  Manager 

(See   complete   listing   under   New    York   City) 


GERMANY 

GONG-FILM  BODO  MENCK 
Hofweg  53,  2  Hamburg,  Germany 
Phone:  22-35-17 

Date  of  Organization:  1956 

Branch:    Schanzenstrasse    2.5,    Industriegebiet 
Osf,  215  Baxtehude.  Phone:  4385. 

;  Ser\ices:  Production  of  sponsored  films;  syn- 
I  chronizing  and  distribution  of  sponsored  films  for 
non-commercial  use  in  Western  Germany,  Aus- 
tria, etc.  Facilities:  Studio,  camera  equipment, 
playback,  etc.,  35mm  production  and  svnchro- 
nizing  of  feature  films,  trailers,  and  TV  films  for 
commercial  use. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pktihes;  Angclept  fur  morgcn  (Min- 
istry of  Federal  Property);  Punkt  fur  Punh 
(Neufassung-Glanzstoff-AG);  Fontane  der  Fadcn 
(Industrievereinigung  Chemiefaser) ;  /  Was 
Happy  Here  (Synchronization  for  order  of  Rank 
I  Organization). 


GUILD  TELEVISION  SERVICE  G.m.b.H. 
(Associate  Co.  Film  Producers  Guild,  London) 
Studio  Hamburg,  2  Hamburg  70,  Tormdorfcr 

Hauptstrasse  90,  West  Germany 
Phone:  6688-389 
Cable:  Studio  Hamburg:  Telex:  021  4218 

Date  of  Organization:  1965 
Peter  Maxwell,  Manager 
Services:    Production   of  cinema  and   television 


17lh    PRODUCTION    REVIEW 


GUILD  TELEVISION  SERVICE: 

advertising  films.  FACiLrriEs:  for  live  action 
films;  studios,  equipment  and  personnel;  loca- 
tion facilities  for  film  and  television  produc- 
tions. Facilities  include:  11  sync  shooting  stages, 
6  recording  theatres,  6  preview  theatres,  20  cut- 
ting rooms,  workshops,  property'  store,  ward- 
robe, stock  pieces,  3  construction  halls,  camera 
cars,  personnel  buses,  lamp  vans,  property  pan- 
technicons. genn\s.  sound  van. 
RECENT      PRODUCTIONS      AND      SPONSORS 

TV  Commercials:  for  Via  Flip,  Fix  Sauber, 
Hengstenberg,  Prag  Amsterdam,  Young  and 
Rubicam,  Broose  &  Partners. 


Halas  &  Batchelor  Cartoon  Films,  Ltd. 
European  Artists,  Kampchaussee  12,  Hamburg 

205,  West  Germany 
Phone:  718675 

Eberhard  Kruger,  Representative 
(See  complete  listing  under  London,  England) 

INDOC-INDUSTRIE-&  FERNSEHFILM  GMBH 
4  Waldhomstrasse,  Munich  54,  Fed.  Republic 

of  Germany 
Phone:  57  33  10 

Date  of  Organization:  1962 

Volkmar  R.  Kahlert,  Managing  Director  & 
Producer 
Sehvices:  Production  of  documentary  films,  spe- 
cializing in  industrials;  T\'  spots.  Facilities: 
Cameras  and  lighting  equipment  (Colortran); 
cutting  rooms;  location  shooting;  special  park  of 
cross-country  vehicles  for  extreme  grade  location 
operation. 

RECENT  PRODUCTIONS  AND  SPONSORS 
MoTio.N  Pictures:  Anno  Dotnini  AlCMLXV 
(German  Federal  Post  Office);  MSH -Profile, 
MSH  das  ncue  Bauelement  (NIannesmann  A. 
G.);  NIOC  Teheran  Refinery  in  Iran  (Joint  Ven- 
ture Teheran  Refinery) ;  Motor-Powered  Marathon 
(MAN  Munich  Works);  YTONC  (YTONG  AG). 

LEONARIS-FILM  DR.  GEORG  MUNCK  KG 

703  Boblingen-Tannenberg,  Meisenweg  2, 

Federal  Republic  of  Germany 
Phones:  07031/21641/42 

Date  of  Organization:  1956 

Georg  Munck,  M.D.,  President 
Eckehard    Munck,    Director.    Writer 
Bemd  Scheithaiier,  Writer,  Director 
Peter  Jacobi,  Head,  Animation  Studio 
Services:  Medical,  chemical,  pharmaceutical  and 
agricultural    motion    pictures;    TV    commercials; 
TV    entertainments    on    higher    level;    animation 
in  the  field  of  education  and  science.  Faciuties: 
Life-shots;    technical    animation;    graphic    artists; 
equipment   for   s\  nchronization   in   all   languages. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictibks:  Segment  (BIK.^  Arzneimit- 
telfabrik  GmbH,  Stuttgart);  Gefahrlicher  Urlaub. 
Falsche  Selbsthehandhmg  (II  Deutches  Fersehen, 
Mainz);  Fester  Fub  and  Lockerer  Kopf  (Gebr. 
\Velger,  Wolf enbuttel ) ;  Stulpa,  eine  Neue  Ver- 
bandstechnik  Paul  Ilartman;  Verwruideltes  Ges- 
tein-vom  Gips  zum  Gipsverband  Paul  Hartman 
(A.  G.  Heidenheim). 


Marathon   International 
Studio  Hamburg,  Tonndorfcr  Hauptstrasse  90 

2  Hamburg-V\'andsbek  (7),  Germany 
Phone:  66881.    Telex  021  4218 

Ruediger  Proske,  in  charge 
(See   complete   listing   under   New   York   City) 

■^  Additional  listings  of  overseas  production 
companies  will  appear  in  the  special  Interna- 
tional edition  of  Business  Screen  publishing 
in  the  later  months  of  1967. 


PRODUCTION:  EUROPE 


SASSE  FILM  KG 
IsabclIastraBe  32,  Mumch,  Germany 
Phone:  37  26  21/23 
Date  of  Organization:  1954 
Mr.  Heinz  Sa.sse,  Producer,  Cameraman 
Mr.  Hello  Imhof,  Production  Manager 
Services:  Films  for  industry;  documentaries,  ed- 
ucational motion  pictures  and  TV  spots.  Facili- 
ties: Cameras,  lighting  equipment,  cutting  room, 
screening  room,  35/  16mm. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Magnet-tape  (BASF);  The 
History  of  the  Bavarian  Motor  Works  (BMW); 
Synthetic  (Farbwerke  Hoechst);  SpcciaJ  Trips 
(Deutsche  Bundesbahn).  TV  Commercials:  for 
Dash  (Proctor  &  Gamble- Young  &  Rubicam, 
Frankfort);  Card  Hair  Spray  (Colgate  Palmohve- 
Hegemann,  Dusseldorf);  Dunlop  Tires  (Dunlop- 
Thompson,  Frankfurt);  PalmoUve  Shave  Cream 
(Colgate    Palmolive-Masius,    Hamburg). 


HOLLAND 

CARILLON  FILMS  N.  V. 
Koninginnelaan  45,  Rijswijk-ZH,  Holland 
Phone:  070-98-67-65 
Cable:  Carillonfilm,  The  Hague 

Date  of  Organization:  1949 

Branch:  Slangenburg  38,  .\msterdam-Bvt.  H. 
de  Haan,  In  Charge. 

Ted  de  Wit;  Gerard  J.  Raucamp,  Managing 
Directors/  Executive  Producers 

Ronny  Erends,  Creative  Director,  Senior 
Producer 

Hennan  H.  Bloemen,  Deputy  Managing 
Director,  Administrative 

Peter  Konings,   Deputy  Managing  Director, 
Technical  Development 

Henk  de  Haan.  Sales  Manager 

Herbert  Friemel,  Camera 

Ed  van  Zwanenburg,  Camera 

Hans  van  Toer,  Lighting 

Bob  Linn,  Sound 

Olga  Servaas,  Editing 

John  van  der  Steen.  Xarration 

Ida  Kozelka,  Art  Director 

Paul  Heijnneman,  Art  Director 

Esther  Zacks,  Art  Director 

Kalman  Kozelka.  Animation  Cameraman 

.\nita  Hakim,  Animation 
Sehvices:  Script/ to/ screen  production  in  35/ 
16niin  h\e  action,  animation  and  stop  motion  for 
communication  in  government,  business,  and  in- 
dustry. Distribution  arrangements  for  sponsored 
films.  Foreign  narrations  in  French,  German, 
SpanLsh,  Portuguese,  Brazilian,  Dutch,  Danish, 
Swedish,  Norwegian,  Italian,  Arabic.  Facilities: 
Shooting  stage;  Newman  Sinclair,  Arriflexes,  100,- 
000  watt  lighting  equipment;  sound  with  Philips 
4-channel  17''imm,  4-cn.annel  35mm  and  4-chan- 
nel  twin  or  triple  track  35mm  stereophonic 
sound;  .Nagra  sound  recording  system  with 
synchropulse;  fully  automatic  35mm  Crass  ani- 
mation camera  &  stand;  rear  projection  &  aerial 
image  photography;  30  seat  screening  theater 
for  35/  I6mm  &  double-head  magnetic  soimd- 
tracks;  script  dept.  with  research  library;  casting 
files,  sound  effects  and  music  hbrary;  cutting 
room  facilities  with  35mm  Steenbecks  (Cinema- 
scope) for  magnetic  tracks  in  16/35mm. 

RECENT  PRODUCTIONS  AND  SPONSORS 
.Motion  Pictures:  Holland  Terra  Fertilis  (Neth. 
Gov.-.Min.  of  Agriculture);  Philishave  A/3 
(Philips  Electronics);  S'eth.  Red  Cross;  The 
Bridge  to  Europe  (K.L.M.);  Asschcr  Diamonds 
(Asscher  Diamant  Mij.);  The  Sky  Has  No  Limit- 
sales  presentation  for  K.L.M.);  Tlicy  Call  It 
Holland  (Neth.  Government  &  Industries). 


193 


PRODUCTION:    EUROPE 

N.  V.  CINECENTRUM 

Gravelandseweg  80,  Hilversum 
Phones:  02950;  13851 

E.  J.  Verschueren,  Managing  Director 
T.  Dudok  van  Heel,  Managing  Director 

F.  Vaal,  Sales  Manager 

W.  Gerdes,  Production  Manager 

P.  Buis,  Head,  Film  Distribution  Dept. 

R.  Decossaux,  Head,  Sound  Dept. 

J.  Eekhout,  Head,  Laboratory 
Sebvices:  35/ 16mm  motion  picture  production 
in  b&w  and  color.  Live  action;  model  animation 
and  cartoon.  Slides  and  filmstrips  in  b&\v  and 
color,  silent  and  sound.  Sound  recording  dubbing 
and  mmng.  Editing,  subtitling.  35/ 16mm  b&w 
and  color  printing  and  processing.  Facilities: 
Shooting  stage.  4  dubbing  theaters  with  record- 
ing equipment.  60  cameras  (Debrie;  Arri;  Bell  & 
Howell;  Newman,  Sinclair;  Auricon)  with  acces- 
sories. Blimps,  dollies,  etc.  Lighting  equipment. 
Piloton  sound  recording  system.  Sound  effects 
and  music  library.   Screening  theaters. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictxtues:  Seven  Years  of  Courage 
(Working  Group  for  European  Refugee  Cam- 
paign 1966):  The  Restless  Port  (Pakhuismeeste- 
ren  N.V.);  Eihnd  op  poten  (R.D.M.):  Bloed 
(Ned.  Roode  Kruis);  Met  man  en  macht;  Met 
scherm  en  schild;  Silhouetten  aan  de  horizon 
(Ministerie  van  Defensie);  Werf  in  de  wildemis 
(Verolme);  Rotterdam  Metropolis  (Gemeente 
Rotterdam);  Zout  voot  de  wielen  (Kon.  Ned. 
Zoutindustrie);  Steel  eel  (NV  Ned.  Gasunie); 
Stop  U  stoort  (P.T.T.);  Plantpropaganda  (Sticht- 
ing  Plantpropaganda).  TV  Commercials:  for 
Esso  Tiger  (Esso-FCB  Palm);  Exota  (Exota- 
Bauduin);  Vileda  (NV  Lahneman-Sell  More); 
Stad  Rotterdam  (Stad  Rotterdam-FCB  Palm); 
Amro    (Amro   Bank-Frantzen,   Hey  &  Veltman). 

M.  M.  CHANOWSKI  PRODUCTIONS  N.V. 
Nieuwe  Prinsengracht  21  en  25,  Amsterdam 
Phones:  50271;  51864;  55242 
Studios:  Prinsengracht  852  en  854 
Phones:  223126,  222176 
Date  of  Organization:  1962 

Branch  Office:  New  York:   122  East  42nd  St., 
New  York  10017.  Mr.  W.  Rosenfeld. 

M.  M.  Chanowsld,  President  &  Producer 
Miss  S.  S.  Hofstee,  Secretary 
W.  Schuhmacher,  Producer 

C.  N.  J.  DoUeman,  Producer 

E.  Jansen,  Art  &  Animation  Director 

F.  Brinkman.  Assistant  Producer 

G.  Feigl,  Editor 

M.  de  Goede,  Chief  Sound  Dept. 
J.  Misdom,  Photography 

D.  Brinkman,  Photographti 

R.  Hermans,  Photo  &  Film  Laboratory 

K.  Stein,  Treasurer 

B.  van  Munster,  Cameraman 
Services:  Motion  pictures;  TV  series;  commer- 
cials (live  and  animated);  slidefilms;  a. v.  shows; 
multi  screen  performances;  records;  distribution 
for  TV  films  in  Europe.  FACiLmES:  Creative  de- 
partment; studio;  animation  department  with  Ox- 
berry  camera;  backgroimd;  aerial  image;  optica] 
bank,  etc.;  Laboratory;  35/ 16mm  cameras  and 
sound  studio. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoMMEBCL\Ls:  for  Mars;  Milky  Way;  Schick; 
and  others. 

OSCAR  FILM  FILAAPRODUCTION  CO.  LTD. 

Weesperzijde  111,  Amsterdam 
Phone:  58304 

Date  of  Organization:  1959 

Pieter  W.  A.  de  Man,  President  &  Producer 
Mariaime  Mulders,  Secretary 


OSCAR  FILM  FILMPRODUCnON  CO. 

A.  Brouwer,  Producer 

Douglas  Rodgers,  Lyle  Pelton,  Directors 

A.  Griekspoor,  Cameraman 

Services:  TV  and  cinema-commercials  Hive- 
action,  stop-motion  and  cartoon);  TV  and  docu- 
mentary films.  Facilities:  Creative  and  technical 
department;  studio-crew;  cartoon  animation  de- 
partment; stop-motion  department;  sound  studio, 
projection,  etc.  16/ 35mm  production  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Bouwfilm  (for  cooperative 
organization  in  the  construction  field  in  Nether- 
lands); Drilling  Platform  (Brown  &  Root  U.S.A.); 
.\tlas  (Heerema  Engineering  S.A.).  TV  Com- 
mercials: for  Blue  Band;  Radion;  Royco;  Iglo 
(Unilever);  Zanussi  (N.  V.  Electrotechniefc); 
Nlin  Spray  (Van  Maanen  N.  V.)  Simca  Auto- 
mobiel  (Simca  Automobiel  Nederland);  Miele 
(Miele  N.  V.)  Baume  &  Mercier  (Goudsmit 
N.  v.);  AEG  Refrigerator  (AEG  N.  V.);  Tergal 
(Bauduin  N.  V.);  Sony  (Van  Hees  Vettewinkel 
Schmidt  &  Kirschner);  Pyxex  (Dorland  &  Grey). 

TOPSPOT  N.  V.  TELEVISIE  REKLAME 
(A  Subsidiary  of  Carillon  Films  N.  V.) 

86  Duivendrechtsekade,  Amsterdam  (0) 

Phone:    Amsterdam   020-923333;   Teletype: 
11260 

Ted  de  Wit,  Managing  Director-Executive 
Producer 

Gerard  J.  Raucamp,  Director 

Hans  Keizer,  Manager  (Advertising  Specialist) 

Prosper  Dekeukeleire,  Camera  Dept.  Head 

Jaap  van  Rij,  Production  Manager 

Anita  van  Reede,  Casting 

Herman  Lucas,  Editing 

Hans  Vermeer,  Art  Director 

Johan  C.  Vos,  Company  Coordinator 

Services:  Script  to  screen  production  of  TV  & 
cinema-commercials  (hve  action,  stop  motion  and 
cartoon).  FAcn-rriEs:  Shooting  stage  with  rig- 
ged lighting  system,  35mm  cameras,  Arriflex, 
Bell  &  Howell,  Eclair,  blimps,  dollies,  booms; 
direct  vision  (TV  monitors)  on  35inm  cameras. 
Nagra  studio  soimd  recording  system,  preview 
theater  (25  seats)  installed  with  TV  monitors 
and  projection  on  normal  screen-double  head 
projection  for  35mm,  editing  rooms,  with  35mm 
Steenbecks. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials:  for  Smith  Chips  (McCann- 
Erickson  N.V.);  Danlon  Hosiery  (Speijer,  Rich- 
ter  &  Co.  N.V.);  Unilever  (Lintas  N.V.);  K.L.M.; 
Bellofast  Shirts;  Heineken  Beer  (Smit's  Reclame 
Advises-en  Service  Bureau);  Mobiloil  (van  Hees 
Vettewinkel  Schmidt  &  Kirschnerl;  Odorono  (J. 
Walter  Thompson);  Vredestein  Tyres  (Grijseels 
Adv.  en  Reclame  Bureau);  Neth.  Postal  Services 
(Nijgh  &  van  Ditmar);  Philips  (Philips  Reclame 
Bureau);  ven  Nelle  Tea  (Ph.  van  Alfen  Reclame 
.\dv.  Bureau). 


JORGEN  BAGGER  FILM  PRODUCTION: 

Byways  of  Denmark  (Dansk  Esso  A/S);  S.A.S. 
Catering  (Nordisk  Nesde  AS/);  Building  in 
Winter  (Larsen  &  Nielsen  A/S).  SLroEFiLM; 
Perfect  Light  -  Philips   (Philips  Lampe  A/S). 


DENMARK 

JORGEN  BAGGER  FILM  PRODUCTION 

Store  Strandstraede  8,  Copenhagen 

Phone:  0128-1122 

Cable:  BAGGERFILM 

Date  of  Organization:  1956 

Torgen  Bagger,  Chairman  &  Managing 
Director 

Jens  Henriksen,  Chief  Director 

Jan  Caroc,  Chief  of  Production 

Bodil  Romer,  Chief  of  Administration 
SEB\^CEs:  Production  of  16mm  and  35mm  docu- 
mentary, industrial,  educational,  advertising  and 
TV   films   and  sound-slides.   FAcn-inES:    Camera 
and  sound  equipment  for  the  same. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Milk  for  Development   (Niro 
Atomizer  A/S  &  F.\0  under  UN);  Highways  and 


IB  DAM  FILM  A/S 
6,  Kvaesthusgade,  Copenhagen  K. 
Phone:  Minerva  3505 

Date  of  Organization:  1959 

lb  Dam,  Managing  Director 
Services:  16/35mm  motion  pictures  for  docu- 
mentary, educational,  pubhc  relations  and  ad- 
vertising use.  Facilities:  16/ 35mm  Arriflex 
cameras;  16/35mm  projection;  ColorTran  light- 
ing; Kudelsld  recorder;  16/ 35mm  editing  facili- 
ties. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  Ma.9titis  (Leo  Pharmaceutical 
Products/ Danish  Agricultural  and  Dairy  Offices); 
Winter  Working  Clothes  (Ministry  of  Public 
Works);  Imarssuaq—The  Great  Sea;  The  Roads 
of  the  Sea  (Danish  Armed  Forces  Information 
&  Welfare  Office);  Redovre  Building  Center  (A. 
Jespersen  &  Son  A/S);  Greaf  Dane  Combine 
Harvester   (Dronningborg  Maskinfabrik  A/S). 

LATERNA  FILMS 
50,  Klampenborgv-ej,  Klampenborg 

Copenhagen 
Phone:  ORDRUP  10888 
Cable:  Latemafilms  Copenhagen 

Date  of  Organization:  1955 

Mogens  Skot-Hansen,  President  &  Producer 
Leif  Larsen,  Treasurer 
Erik  Overbye,  Production  Manager 
Ame  Lintner,  Head,  Technical  Department 
Knud  Kristensen.   Head,   Sound  Department 
Rolf  Ronne,  Head,  Camera  Department 
Helge   Ernst,    Ole    Gammeltoft,    Borge    Host, 
die  Roos,  Senior  Directors 
Services:    16/35mm  motion  pictures;   assistance 
to  overseas  producers  and  equipment  rental.  Fa- 
CiLrnES:     16/35mm     Arriflex,     Eclair    cameras; 
Nagra  sound  recorder;  six  editing  rooms;   sound 
department  with  Amandus  Keller  sound   equip- 
ment for  recording,  mixing  and  dubbing.  Latema 
Studio  in  Copenhagen  also  provides  sound  stage 
for  feature/ tv.  films. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  A  Good  Glass  of  Beer  (Carls- 
berg  Breweries);  Royal  Visit  to  Latin-America 
(narrated  by  Princess  Margrethe);  Letter  from 
Copenhagen  (BP  Oil  Company);  The  Dangerous 
Age  (Assn.  of  Insurance  Companies);  St. 
Lawrence  Winfer  Service  (Lauritzen  Shipping): 
Life  of  the  Maya  (Royal  Ministry  of  Foreign 
Affairs).  Meet  The  Press  (Danish  Press  Infor- 
mation Committee. 

MINERVA-FILM  A/S 
Toldbodgade  18,  Copenhagen,  Denmark 
Phone:  Minerva  no.  1 

Date  of  Organization:  1936 

Torben  Madsen,  President 
Services:  Complete  35/ 16mm  equipment  and 
facihties;  production  of  all  films  and  shdefibis. 
FACiLrnES:  Complete  professional  cameras; 
cameramen;  recording  and  cutting  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  USSR:  A  Provincial  River 
Town;  Society  and  the  Individual;  Workers  in 
the  City  (Miners-a-Film);  Sisimiut-Greenland 
(Danish  Go\'t.  Committee);  Danish  Apples 
(Danish  Fruit  Exporters);  Baltica  (Insuranc-e 
Co.);  Danish  Flowers  (Danish  Gardeners); 
Heming  1965  (Minerva-Film).  SLroEFiLM: 
Herlufsholm  (Danish  Foreign  Office  &  Danish 
Employers).  TV  Commercials:  for  Main  Ore 
(Burmeister  &  Wain). 


194 


BUSINESS   SCREEN  •   1967 


ORION  FILM  INC. 

■  Middelfartvej  121,  Odense  V,  Denmark 
Phone:  (09)  12-75-18 

Date  of  Organization:  1947 

Taee  Larsen,  President 

Ebbe  Larsen,  Director 

Lionel  Chisnall,  Sound  Engineer 

Kristian  Seeberg,  Script 

Ole  Thrane,  Photographer 
Services:  Production  of  16/35mm  documentary, 
industrial,   educationl  and  TV  films,   and  slide- 
films.  Fach-ities:  Camera,  light  and  sound  unit, 
16/ 35mm  cinema. 

(ICENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  West  Coast  of  Slesvig 
(BP-GAS);  Four  Days  in  Aarhus  (D.D.G.U.); 
The  Story  of  a  Museum  (The  Museums  of  the 
Town  of  Oaense);  Automatic  Handling  of  Pal- 
letized Cargo  (Thrige-Titan);  Marzipan  (Odense 
Marcipanfabrik). 


NORWAY 

CENTRALFILM  A/S 
Akebergveien  56,  Oslo  6,  Norway 
Phone:  67-63-93 

Date  of  Organization:  1953 

Knut-Jorgen    Erichsen,    Managing    Director 
'  Services:   Production  of  all  tj'pes  of  sponsored 
I  films  and  slidefilms.  FACiLrriES:  Studio  with  200 
'  K\V;   35mm  and   16mm  cameras;   recording  and 
'  cutting  equipment;   theatre.   Charter  Member  of 

10 

RtCENT      PRODUCTIONS      AND      SPONSORS 

Motion  PicrrL'HES:A  Safe  Smile  (Health  .Author- 
ities); Tinny  the  Sardine  (Nonvay  Sardines); 
Radioactivity  (Civil  Defense);  This  is  Beer  (The 
Breweries  of  Oslo).  Slidefilms:  for  Unilever;  The 
Shoe  Manufacturers'  organization;  The  Institute 
of  Marketing,  and  others.  T\^  Commercials: 
for  Unilever,  Shell.  The  World  Coffee  Committee 
I  (Nonvav),  and  others. 


SVEKON  FILM 
Seiersbjerget  7,  Bergen,  Norway 
Phone:  14688-146S0 

Date  of  Organization:  1950 

Haakon  Sandberg;  Sverre  Sandberg,  Owners/ 
Matwging  Directors 
Services:  Production  of  16/35mm  documentary, 
public  relations,  advertising  and  educational 
films  for  distribution  in  U.S.A.  FAcn-rriEs:  16mm 
and  35mm  cameras— Arriflex,  Auricon,  Pro  600. 
Editing  rooms,  recording  equipment;  sound 
studio. 

IICINT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  The  Munckloader  (Munck 
International);  United  Kingdom  of  Great  Britain; 
Sails  of  Exploration:  Art  Dlicovered  in  Nature  by 
Scandinavian  Children;  Art  Expressions  by  Scan- 
dinavian Students  (co-production  with  Bailey 
Films,  Inc.  U.S.A.). 


SWEDEN 

AB  CENTRAFILM 
Kaknacs,  Stockholm  NO,  Sweden 
Phone:  63-14-30 

Date  of  Organization:  1947 

Per  Olof  Nuhma,  President 
Services:    Production   of  all   types   of  sponsored 
films  and  slidefilms.  Facilities:  Studios,  cameras, 
cameramen,   recording,   cutting  equipment,   lab- 
oratories, etc. 

IICENT      PRODUCTIONS      AND      SPONSORS 
Motion  Picti'Res:  Military  Equipment  (S.\.\B); 


AB  CENTRAFILM: 

Kontors  Landskap  (Facit  AB);  Rena  Fakta  (Uni- 
lever); Lustre  Creme  (Colgate-Palmolive); 
Clearasil  ( Richardson-Merrell ) . 

FORBERG-FILM  AB 

Kungsgatan  27,  Stockholm,  Sweden 
Phone:  10-16-55 

Date  of  Organization:  1934 
Date  of  Incorporation :  1937 

Ove  Forberg,  President 

Lilian   Gamberale,   Produrtjon  Manager 

Leif  Hedenberg,  Director 

Agge  Lidberg,  Director,  Photography 

Kaljo  Pill,  Art  Director 

Thyra  Hultgren,  Chief  Accountant 
Services:  Motion  pictures;  slidefilms;  TV  films; 
adaptation  of  films  and  slidefilms  for  Swedish, 
Finnish,  Danish  and  Norwegian  markets.  Facili- 
ties: Studio;  16mm  production  equipment  (Arri- 
flex cameras,  Nagra  recorder,  etc.)  with  sound 
recording;  complete  facilities  for  slidefilms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Timber  (Husqvama  Vapen- 
fabriks  AB);  Service  From  ARA  (ARA-Bolagen). 
SuDEFiLMS:  The  New  Way  ( Aktiebolaget 
Svenska  Godscentraler) ;  Millions  to  Save  (Atlas 
Copco);  A  Study  in  Hollow  Bar  (Sandvikens 
Jemverks  AB ) . 

SVENSKA  AB  NORDISK  TONEFILM 

Apelbergsgatan  58,  Stockholm,  Sweden 
Phone:  23-71-60 

Date  of  Organization:  1929 

Ake  Sanno,  Managing  Director 
Fred  Terselius,  Sales  Manager 
Ronald  Sundberg,  Production  Manager 
Services:    Production  services  in   35/ 16mm  for 
documentary,    education,    PR,    advertising    and 
training   films,   spots   and   slides.   Distribution   of 
sponsored  films  for  non-theatrical  screening.  Fa- 
ciLrriEs:    Special  A.  V.   department.   Stage  and 
sound  studios.  Editing. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures: Cigar  and  Cigarill  (Swedish 
Tobacco  Co.);  The  Wave;  What  is  Money? 
f  Svenska  Handelsbanken);  Labor  in  Actual  Life 
(National  Board  of  County  Councils);  There  Axe 
Also  Other  Children  (National  Board  of  Educa- 
tion); The  High  Hat  (Social  Democratic  Youth 
Organization).  Slidefilms:  Skansen—What  a 
Museum— What  an  Adventure  (The  Nordic  Mu- 
seum); The  Letraset  Method  (Letraset  Sweden 
AB);  The  ESSEM  Belt  (SM  Works);  Treasures 
from  the  Chinese  Collection  of  H/M  King  Gustaf 
Adolf  VI  of  Sweden  (Stockholm's  Enskilda 
Bank);  The  Activity  at  the  Parent  Company 
(Sandviken  lemverk  AB);  Danderyd  Hospital 
(Stockholm  Coimty  Council);  Medical  Attend- 
ance in  Orchro  County  CotmcU  (Orebro  Coun- 
t\'  Council). 


ITALY 

AFILM  S.R.l.-TRANS-AFRICA  FILMS,  INC. 
26  Via  Francesco  Carrara,  Rome,  Italy 
Phone:  310245-389774 

Date  of  Organization:  1963 

Affiliate:  Trans-Africa  Films  Ltd.,  P.  O.  Box 
593,  Tripoli,  Libya,  Africa.  Suleiman  Zunni, 
Director. 

Warren  Kiefer,  Producer-Director 
Renzo    Lucidi,    Editorial    Director-Producer 
Terence  Cooke,  Laboratory  Services 
Mira  Brtka,  Animation  Director 
Federico  Mueller,  Chief  Film  Editor 
Services:    Complete  production   of  motion   pic- 
tures, TV  films,  and  live  or  animated  commer- 
cials   and   training   films.    FACiLmF.s:    35/ 16mm 
facilities.  All  Arriflex  equipment  with  Nagra  and 
Magnasync     recording     facilities.     Foreign     Ian- 


PRODUCTION:    EUROPE 

AFILM  S.R.L— TRANS-AFRICA  FILMS: 
guage  dubbing  studio.  Documentary  and  train- 
ing film  unit  permanently  on  location  in  Libya. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Horse  of  the  Desert;  Harbor 
at  Sea;  Education  for  Oil;  The  Promising  Years 
(Standard  Oil  Co  );  Django  Never  Forgives  (self- 
sponsored  ) . 


YUGOSLAVIA 

ZAGREB  FILM 
Vlaska  70,  Zagreb,  Yugoslavia 
Phones:  412676,413338 

Date  of  Organization:  1955 

Emil  Ivanc,  General  Manager 

Dr.  Dragutin  Kolman,  Commercial  Manager 

ZeLmir  Matko,  Export  Manager 

Ladislav  Santak,  Production  Manager- 
Documentaries 

Nikola  Kostelae,  Production  Manager-Cartoons 
Ser\ices:  Production  of  cartoons;  documentaries; 
short  features;  educational  shorts;  TV  spots;  short 
publicity  films.  FAcnjTiEs:  Cartoon  studio— larg- 
est in  middle  Europe. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures  (Cartoon  Animation):  Curios- 
ity; Dog's  Life;  The  Fly;  Bachelor's  Song;  Tamer 
of  Wild  Horses;  The  World's  Desires.  Live 
Action:  People  of  Neretva;  Women-From  3  to 
22  Hours;  Animal  Life  of  Alps;  Missing  Trains. 


MID-EAST:  TURKEY 

BAYSAL  FILM 
Taksim  Sara)i,  Istanbul,  Turkey 
Phones:  44  77  77;  44  77  79 

Date  of  Organization:  1949 

Kemal  Baysal,   President,   Executive   Producer 
Sami  Guner,  Director  of  Production 
Turgut  Oren,  Ali  Ugur,  Sumer  Vatan, 
Cameramen 
Services:   Specialists,  color  motion  picture  pro- 
duction  35mm.    Correspondent  for   CBS,   ABC, 
New  York;  VISnews,  London.  Public  relations, 
theatrical,  TV  shorts  in  color  or  b&w.  FACiLrriES: 
Complete  color   laboratory  facilities;   t\vo   35min 
Arriflex,  two  16mm  Paillard  Bolex  cameras,   16/ 
3.5mm  zoom  lenses;  35mm  widescreen. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion     Pictures:      Kosan     Adam;     Orkestra 
(Turkish  Ziraat  Bank);  Hayat  Boyunca   (Moran 
Reklam);  Refrigerator  (Arcelik);  Gul  ve  Dudak 
(Vakko). 

PRODUCTION:    AFRICA 
SOUTH  AFRICA 

VIDEO  INTERNATIONAL  PRODUCTIONS 
P.  O.  Box  23464,  Johannesburg,  South  .\frica 
Phone:  724-3602 

Date  of  Organization:  1959 
Geoffrey  Mangin,  Executive  Producer 
Services:   Motion  pictures,  slidefilms,  TV  films 
and    commercials,    language    translations;    equip- 
ment and  staff  for  hire.  FACnjnES:  Creative  de- 
partments;   studios;    titles;    animation;    16/35min 
production   equipment   with   sound   recording   in 
studio  or  on  location;  16mm  magnetic  sound. 
RECENT      PRODUCTIONS      AND      SPONSORS 
Motion  Pictures:  Lesotho  le  Thabile  (Govt,  of 
Lesotho);  How  Flour  is  Made  (National  Cham- 
ber of  Milling) ;  sundry  film  completion  work- 
editing  and  sound  recording— for  Coca-Cola,  Dun- 
Icip  Rubber). 


17th    PRODUCTION   REVIEW 


195 


PRODUCTION:  FAR  EAST 
INDIA 

ASIA  TELEFILMS 
No.  1-1-230/15/1  Viveknagar,  Hyderabad-20 

India 
Phone:  36112 

Date  of  Organization:  1964 

D.  M.  Sapra,  MA,  FEES,  Cluiirman 

Miss  S.  Nilimma,  Executive  Director 

R.  Pushpa,  Director  Story  Dept. 

R.  Krishnan,  TV  Consultant 

M.  Bharati,  Art  Director  &  Choreographer 

S.  Rashma,  Director  Film  Distribution 

N.  Bhoimeesh,  Director  Newsfilm  & 

Chief  Editor 
N.  Mohan,  Director  Distribution  Service 
M.  Vinod,  Director  Sales  Promotion 
Services:  Production  and  distribution  of  spon- 
sored industrial  films,  educational,  commercial 
and  TV  shorts;  travelogs  and  features;  newsfilms 
and  special  event  coverage.  Member  &  Board 
Director  of  International  Quorum  of  Motion  Pic- 
ture Producers  (IQ).  Sponsored  film  publicity  & 
special-audience  distribution.  Facilities;  All 
types  of  production  facilities  including  staff  of 
English-speaking  artists.  Dubbing  and  narration. 
Creative  planning  from  script  to  screen.  Audi- 
ence-research; promotional  and  publicity  serv- 
ices. Oriental  dances  and  music  department; 
filmstrips,  slide  production  for  sales  &  publicity. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictitres:  T)ie  Tea  Ritual;  The  Magic 
Carpet  (Advertising  Agency);  The  Parents'  Day; 
Indian  Classic  Series  (Froebel  School);  Around 
the  World  with  Pearls   (S.S.V.  Institute). 


FARKAS  FILM  COMPANY 
275  Gloucester  Rd.,  17  D  Hoi  Deen  Court, 

Hong  Kong 
Phone:  763963-241585 

Date  of  Organization:  1955 

Marvin  Farkas,  President 

Richard  Farkas,  Vice-President 

Ray  Woodbury,  General  Manager 
Services:  16/35mm  production;  equipment; 
crew  rental.  FACiLrnEs:  I6/35mm  Arriflex 
cameras;  complete  magnetic  and  optical  Auricon 
equipment;  synched  recorders;  lighting  genera- 
tors; still  laboratory. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Hong  Kong,  Saigon,  Calcutta 
and  Seoul  (Christian  Children's  Fund);  Medical 
Missionaries  (British  Inst,  of  Medicine);  Mis- 
sions in  Vietnam  (Dutch  TV).  TV  Commerciai.s: 
for  CARE;  Cathay-Pacific  Airways. 


MALAYSIA 

CATHAY-KERIS  FILM  PRODUCTIONS  LTD. 

532-D,  East  Coast  Road,  Singapore  15 
Phone:  493181 

Date  of  Organization:  1952 

Tom  Hodge,  Managing  Director  &  Executive 
Producer 

Services:  Motion  pictures,  TV  films,  commer- 
cials, industrial  and  public  relations  films.  Facili- 
ties: Two  sound  stages;  complete  studio;  35/ 
16mm  production  equipment,  with  sound  re- 
cording in  studio  or  location;  modem  process- 
ing and  printing  laboratory.  All  equipment  avail- 
able for  hire  with  technicians. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  Commercials:  for  I.C.I.  Paints;  Guinness 
Stout;  Marmite;  Philips  Transistors;  Embassy 
Cigarettes;  Vick's  Vaporub;  Winchester  Batteries 
(S.  H.  Benson  (M)  Ltd.);  Chartered  Bank; 
Smirnoff  Vodka;  Libby's  Tomato  Juice;  N'eno's 
Cough  Mixture;  Vosene  Hair  Shampoo  (LPE  (S) 
Ltd.);  Boh  Tea  (Sharikat). 


PRODUCTION:  JAPAN 

EDUCATIONAL  FILM  EXCHANGE,  INC. 

3  Cinza  Nishi  6-chome,  Chuo-Ku,  Tokyo 

Phone:  571-9354 

Date  of  Organization:  1949 

I.  Hirao,  Sales  &  Office  Manager 

I.  Hirao,  Studio  Manager 
Services:  Production  and  distribution  (also  rent- 
ing film  libraries)  of  educational  and  cultural 
films;  children's  films  (drama  and  animation); 
TV  films;  commercials.  Facilities:  17,390  sq. 
ft.  studio;  four  stages,  4,592  sq.  ft.;  other  build- 
ings, 3,963  sq.  ft.;  600,000  watts  power  supply 
and  lighting. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  Value  of  One  Minute  (Nissei 
Gekijo);_Li«/e  Thumb  (Puppet  Films);  Folk- 
craft  (Kiroku  Eiga);  Agriculture  Cooperative 
(Shin  Bunka   Eiga);   Noh    (Kamakura   N-K). 

INTERNATIONAL  MOTION  PICTURE  CO.,  INC. 

Katakura  Bldg.,  4th  Floor,  Kyobashi,  Chuoku, 
Tokyo.  Phone:  281-5778 

Date  of  Organization:  1952 

Ian  Mutsu,  President 

Shokichi  Mogami,  Suga  Mutsu,  Monosuke 
Umemura,  Directors 
Services:  Producers  of  industrial,  business  films; 
35/16  newsreel  and  documentary  assignments. 
35/16rrmi.  FACiLrnEs:  Full  time  camera,  sound 
and  office  staff;  own  production  equipment. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures;  Keihin  66  ( Ishikawajima 
Harima  Co.);  Copal  Eye  (Copal  Co.);  750  BPM 
(Coca-Cola  japan  Ltd.);  Japan  Screen  Topics 
(Japanese  Ministry  of  Foreign  Affairs);  Kan- 
agawa  Calling   (Kanagawa  Government). 


IWANAMI  PRODUCTIONS,  INC. 
2-22  Kanda,  Misaki-Cho,  Chiyoda-Ku,  Tokyo 
Phone:  Tokyo  262-3551 

Date  of  Organization:  1950 

Isamu  Kobayashi,  Managing  Director 

Teizo  Oguchi,  Executive  Producer 

Keiji  Yoshino,  Executive  Producer 

Takeji  Takamura,  Executive  Producer 

Nobuhiro  Kawakami,  Treasurer 

Yuzo  Kitahara,  Secretary 
Services:  Production  and  sales  of  documentary, 
educational,  public  relations,  feature,  TV  films, 
slides  and  pnotographs.  Facilities:  I6/35mm 
cine  cameras;  animation  stands;  35/I6mm  pro- 
jectors; editing  equipment;  stages,  sound  studio. 
RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures:  General  Election  in  England 
(Ministry  of  Home  Affairs);  Steel  and  Agrictd- 
ture  (Steel  Associations);  Fantasy  of  a  Young 
Couple  (Kurashiki  Reyon);  Speed  Trial  (Toyota 
Automobile;  Construction  Record  of.  Nuclear 
Power  Plant. 

SHU  TAGUCHI  PRODUCTIONS,  INC. 

No.   8-1,3-chome,   Nishi-Shimbashi,   Minato-ku 
Tokyo.  Phone:  (431)  0461,  4741;  (433)  6851 
Date  of  Organization ;  1948 
Takeshi  Kawai,  President-Producer 
Yasushi  Taguchi,  Director-Producer 
Services:  16/ 35mm  films,  color  or  b/w  for  busi- 
ness and  industry;   sales  promotion,  public  rela- 
tions,   educational,    medical,    scientific    and    tra- 
velog films.   Facilities:   35mm  N.  C.   Mitchell, 
Arriflex,    Eyemo    cameras;    16mm    Cine    Kodak 
Special,  Arriflex,  Nagra  III,  Bell  &  Howell  Filmo 
cameras;  editing  room. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Mitsubishi  Asphalt  Finisher: 
Mitsubishi-Meyer  Bottling  Plant;  Mitsubishi 
NATCO  Injection  Moulding  Machine  (Mitsubishi 
Heavy  Industries  Ltd.);  Periodic  Peritoneal 
Dialysis  (Morishita  Pharmaceutical  Co.  Ltd.): 
Fu/if(i   Singlc-8   Fuji   Photo  Film   Co.   Ltd.). 


STUDIOS:  AUSTRAL  I  At 

ARTRANSA  PARK  TELEVISION  PTY.  LTD. 

Warringah  Road,  French's  Forest, 

Sydney,  New  South  Wales 
Phone:  40-  9311;  Cable:  Artfilm  Sydney 
Date  of  Organization:  1956 

Branches:  218  High  Street,  Kew,  Victoria,, 
Melbourne,  R.  Rawson,  in  charge;  229  West 
43rd  Street,  New  York  36,  N.Y.,  M.  Calla- 
ghan.  International  Representative;  R.T.V. 
International,   Inc.   405  Park  Ave.,  N.Y. 

|.  H.  M.  Oswin,  General  Manager 

L.  Becker,  Manager 

R.  Hannam,  Assistant  Manager 

B.  Fletcher,  Sales  Manager 
A.  Ezard,  Senior  Producer-Director 
A.  R.  Litchfield,  Afgr.,  Documentary  Devel. 
G.  Lovvry,  Manager,  Prod.  Facilities 

C.  Woolveridge,  Art  Director 
A.  Allen,  Chief  of  Sound 

Services:  Feature,  TV  program  productions,  TV 
commercials  and  theatrical  advertising  films, 
documentar\',  training  and  industrial  films. 
Equipped  to  handle  film,  videotape,  animation 
production.  Facilities;  36/ 16mm  film  produc- 
tion equipment.  Mitchell  BNC,  Arriflex  cameras; 
0.\berry  optical  printer  and  animation  camera; 
Westrex,  Magnasync  sound  equipment.  Sound 
stages,  lighting,  etc.  Videotape  installation— 3 
Ampex    recorders    uith    selective    editing. 

RECENT      PRODUCTIONS      AND      SPONSORS 

Motion  Pictures;  Snowy  Spectacular  (Roth- 
mans  of  Pall  Mall  Ltd.);  Ours  to  Share  (Asso- 
ciated Stock  Exchange  of  Australia) ;  New  Fron- 
tier (West  Australian  Govt.,  Shell  Co.,  Conzinc 
Rio  Tinto,  Wesfarmers,  MacRobertson,  Miller 
Airlines);  Why  Take  a  Chance?;  A  Big  Country 
(Alcan  Australia);  Password  Precision  (Amalga- 
mated Wireless  Valve  Co.);  King  Gee  (King  Gee 
Co.);  Queensland  Spectacular  (Ansett  Airlines 
&  Queensland  Govt.);  Defective  Vehicles 
(N.S.W.  Dept  of  Motor  Transport). 

AUDIO  VISUAL  PROMOTIONS  PTY.  LTD. 

77  Pacific  Highway,  North  Sydney, 

New  South  Wales 
Phone:  929-7133 
Branch  Office:  598  St.  Kilda  Road,  Melbourne, 

Victoria  Phone:  51-6764;  Mr.  John  Hitchens, 

Sales  Manager 

Date  of  Organization:  1961 

James  Finnegan,  President,  Exec.  Producer 

Shirley  Finnegan,  President,  Exec.  Producer 

Ronald  Sheward,  Writer-Director 

Tony  Eden,  Art  Director 

Barry  McHolme,  Business  Manager 

Marguerita  Sheward,  Artist 

Peter  Kinder,  Cameraman 

Services:  Sound  slidefilms,  motion  pictures  for 
public  relations,  sales  promotion,  dealer  and  sales 
training,  education,  sales  meetings  and  technical 
training  and  selling.  Fairchild  400  Rear  View 
MK  IV,  MK  V  8mm  and  repeater  movie  projec-  j 
tor  distributor.  Sole  Aust.  distributor  Elco  Mas- 
termatic  tape  filmstrip  projector,  Wilson  overhead 
projector.  Facilities;  Linholf  and  Nikon;  A.  V.  P. 
animation  stand;  lighting  for  studio  and  location 
photograph) ;  studios,  dark  rooms. 

RECENT      PRODUCTIONS      AND      SPONSORS 

MoTio.N  Pictures:  The  Selling  Spirit  (Lincoln 
International  (Aust.)  P/L;  Project  People  (L.  J. 
Hooker);  SLroEFn-MS:  Thibenzole  Cattle  Story 
(Merck  Sharpe  &  Dohme  (.\ust.)  P/L;  Success 
By  Design  (Australian  Design  Council);  Invisi- 
ble Glove  Story  (Parke  Davis  &  Co.);  N.P.K. 
For  Record  Profits  (Australian  Fertilizers);  Borg 
&  Beck  Clutch  Story  (British  Automotive  Indus- 
tries); Profit  Through  Printed  Tape  (Minnesota 
Mining  &  Manufacturing);  The  '66  Sizzle  Cam- 
paign (Tip  Top  Bakeries). 


196 


BUSINESS   SCREEN  ■   1967j 


What  do  you  get  by  going 
Eastman  all  the  way? 

You  get  a  complete  system  of  color  motion  picture  products. 
Each  element— shooting  stock,  intermediate,  print  film  and 
chemistry— is  designed  to  do  a  specific  job.  All  are  designed 
to  work  together,  beautifully.  And  you  get  much  more 
than  just  product.  You  get  the  personal  service  of  our  fielt^ 
engineers,  who  are  backed  by  the  engineers  and 
scientists  in  our  laboratories.  When  you  rely  on 
Eastman,  you  get  a  total  concern  for  the  un- 
qualified success  of  your  entire  production. 


f  ^ 


L«^<|, 


/  ♦- 


EASTMAN  KODAK  COMPANY 

NE*  YORK:  200  r..l  Ave.  10017.  2IJ-MU  7-7080:     SAN  FRANCISCO.  3250  V.n  N~  Av..,  91II»,  4I5-77M055 


I7lh    HRODUCTION    REVIEW 


197 


AWARD-WINNING 
DOCUMENTARIES 

—SINCE    1950— 
May  we  help  you? 

Avalon  Daggett  Productions 

BOX  14656    ■    BATON  ROUGE,  LA.  70808 


FROM 
DOCUMENTARIES 
TO  MEDICALS 

From  stock  footage 

to  complete  productions... 

on  the  East  Coast  it's 

HAYCOX 
PHOTORAMIC,  INC 

1531  Early  street,  Norfolk,  Virginia   •   Phone  703-855-1911 

IN  SAN  FRANCISCO.  IT'S 


Educational,  documentary 
scientific,  public  service 
productions  from  script  to 

screen.  Filmstrips  and  TV 
commercials. 


EDUCATIONAL  FILM  PRODUCTIONS 

10832  Margate  Road 

Silver  Springs,  Maryland  20901 

(301)  593-3380 


QUALITY  FILM  PRODUCTION 

mOPIcfuRi  SERVICE  CO. 

GERALD  L.  KARSKI.  PRES.    •    HAROLD  A.  ZELL,  V.P. 

125  Hyde  St.,  San  Francisco,  Calif.  94102 


STUDIOS:     AUSTRALIA 

(continued  from  the  preceding  page  196) 
ROY  A.  DRIVER  &  ASSOCIATES 
31   Agnes  Street,   East  Melbourne,   \'ictoria, 
Phone:  63  1956 

Date  of  Organization:  1910 

R.  A.  Dri\'er,  Managing  Director,  Producer 

G.  M.  Dri\er.  Director 

].  T.  Dri\ei,  Director 
Services:  16inm  and  35nini  production  service 
lor  industrial,  sales  proniotion,  public  relations, 
educational  and  training  films,  coloiu"  and  bficw. 
F.ACILITIES:  Production;  scriplinji:  recording  and 
editing  facilities.  Kiiiini  and  .ISniin  laboratory 
service. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictiihes:  "th  Australia  Jamboree  (Boy 
Scouts  Association);  Insulator  Testing  (State 
Electricity  Commission);  The  Pug  Dog;  The 
Poodle;  Sainoyeds  Dogs  (Kennel  Control  Coun- 
cil); Cliristnws  Carols  (Ro\al  School  of  Church 
Music);  Prodigal  Son    (Religious  Fihi  Society). 

PERIER  FILM  PRODUCTIONS  PTY.  LTD. 

24  Jamison  St.,  Sydney,  New  South  Wales, 

Australia 
Phones:  27-6527;  27-4049 

Date  of  Organization:  1947 

Reg.  Perier,  Managing  Dir./Prod.  Dir. 

.Mildred  FKnn,  Director/  Exec.  Producer 

Julian  Gibson,  Fi/»i  Editor 

Lana  Nicholson,  Colour  Transparencies 
Sehvices:  Producers  of  16mm  documentary,  edu- 
cation, business  and  TV  films;  35mm  filmstrips 
and  transparencies.  F.icilities:  Soimd  studio  and 
editing  facilities,  16mni  photographic  and  mag- 
netic sound  recording  equipment;  full  range  still 
cameras. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  PR;TrREs:  Crossroads  Alice  (Castrol 
Ltd.);  Tuo  Againsi  Time  (British  Motor  Corp. 
Ltd.);  Lucas  Heights  (Aust.  Atomic  Energy 
Comm. ).  TV  Commercl\ls;  for  Castrol  Ltd. 
( Coudrey-Campbell-Ewald ) ;  Sunbeam  Corp. 
Ltd.  (Pitt  &  Associates);  Liberty  Trading  Co. 
(Steele,  Kain,  Kelly,  Paton);  B.M.C.  Corpora- 
tion (S.  Polkinghome  &  O.  Stevens). 

"LATE"     LISTINGS 

Additional  studio  data  material  received 
after  closing  date  of  preceding  sections. 

FOCUS   PRESENTATIONS,    INC. 

400  Park  Ave.,  New  York  City,  New  York 

Phone:  (212)  421-0870 

Date  of  Organization:  March,  1965 

Eli  Feldman,  President 

David   W'edeck.   Vice  President,    Treasurer 

Chris  Ishii,  Vice  Pres.-Director 

Ma.\  Katz,  Director 

.Alfred  Califano,  Vice  Pres.,  Production  Mgr. 

.Michael  Weil,  C/ii</  Film  Editor 
Services;  Live  action,  industrials  and  animation. 
Commercials  and  T\'  progr;unining.   F.xcilities: 
Creative     department,     studio,     animation,     print 
service. 

RECENT  PRODUCTIONS  AND  SPONSORS 
TV  CoM.MERciALS:  for  Down\  Fabric  Softener 
(Procter  &  Gamble  Grey  .Advtg.);  Fruit  Life 
Savers  ( Beech-Nut  Life  Savers/  Benton  & 
Bowles);  Washers  (Westinghouse/McCann-Erick- 
son);  ."Mmond  |o\ ,  Clusters  (Peter  Paul 'Dancer 
Fitzgerald  &  Sample);  Savings  &  Loan  (Savings 
&    Loan   .A.s,sociation/McCann-Erickson). 

Editor's  Note:  Other  "late"  listings  received 
after  presstime  as  well  as  omissions  and  cor- 
rections will  appear  in  the  First  Production  Re- 
view Supplement  pages,  scheduled  at  mid-\ear. 


HAROLD  MANTELL  INC. 

505  Eighth   Ave.,   New  York,  New  York 

Phone:  (212)  549-5245 

Date  of  Organization:  1949 

Harold  .Mantell,  President 

.Marianne  .Mantel),  Vice  President 

Richard  .Adcr,  Secretary 

Ernest  Sommer,  Treasurer 
Services;  Production  of  motion  pictures  and 
sound  slide  fihns,  and  integrated  text  and  in- 
structional materials.  Facilities;  Production  fa- 
cilities and  equipment  for  production  of  profes- 
sional 16/35imn  motion  pictures:  screening  room, 
stntlio,  audio  control  room  antl  editing  rooms. 
RECENT  PRODUCTIONS  AND  SPONSORS 
.Nhnio.v  PicTiHEs;  Vt'ith  Each  Breath  (N.Y. 
State  Department  of  Health);  Rebirth  of  Jonny 
(Metromedia  Television  Network);  Secrets  of 
the  Desert;  The  Brave  Boys  (National  Educa- 
tional Television);  To  Open  A  Door  (U.S.  Pub- 
lic Health  Service);  Oral  Sepsis— The  Unseen 
Problem  (Johnson  &  Johnson);  The  Woman  in 
Question  (American  Cancer  Society);  Emergency 
77  ( Metropolitan  Life  Insurance  Co. ) ;  Town 
Against  TB  (Lederle  Laboratories). 

STARK-FILMS,   INC. 

537  N.  Howard  St.,  Baltimore,  Md. 

Phone:   (301)  LE  9-3391 

Date  of  Org.  1920;  Incorporated  1966 

.Milton  Stark,  President 

Robert  Stark,  Vice-President 
Services:  Documentary  film  production  in  16mm. 
Facilities:   Small  studio;  equipment  for  location 
shooting. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Hold  Pligh  the  Torch;  The 
World  Is  One  (1960  OlvTiipic  Games);  Physi- 
cally Fit  (American  Dairy  -Association).  Four 
films  in  production  on  world  traffic,  children, 
ancient  Olympia. 

LEW   PARRY   FILM   PRODUCTIONS   LTD. 

1759   Capilano   Road,   North  Vancouver,   B.C. 

Phone:  988-2755 

Date  of  Organization:  1947 

L.  .M.  Parrv',  President-Producer 

E.  H.  Parrv',  Secretary-Treasurer 

R.  J.  G.  Richards,  Solicitor 
Services:  Motion  picture  production,  industrial, 
films,  feature  films,  television  programming,  pack- 
aging. Facilities:  Offices  and  studio. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires;  Challenge  in  the  Rock  (Min- 
ing ."Assn.  of  B.C.);  Stcllako  Log  Drive  (Inter- 
national Salmon  Commission).  News-Clip  Series 
for  T.V.  (B.C.  Hydro).  Scripting  and  Packaging 
(3  features). 


BroaDwav  nv 
circLe  t3i9a 


198 


BUSINESS   SCREEN   ■   1967 


REPRESENTATIVES    OF    THE    FILM    MANUFACTURERS 


AGFA-GEVAERT,   INC. 
275    North    Street,    Teterboro,    New 
Jersey 
Phone:    (201)   288-4100 

Sales  Manager,  Professional  Cine 
Products,    Irwin    B.    Freeclnian. 

Atlanta 

F.  Cole,  1019-C  Collier  Road,  X.W., 
Atlanta.  Ceorgia;  Phone;  (404) 
3.5.5-7450 

Boston 

E.  Newman,  440  Totten  Pond  Rd., 
Waltham,  .Mass.;  Phone;  (617) 
891-5430 

Chicago 

Al  Blais,  6601  X.  Lincoln  Ave. 
Lincolnwood.  Illinois;  Phone: 
(312)  CO  7-9100 

Cleveland 

WJOO  Granger  Rd.,  Independence, 
Ohio;    Phone:    (216)    524-3801 

Dallas 

Jack  Gilbert,  1355  Conanl  St..  Dal- 
las, Texas;  Phone:  (214)  \1E 
1-7290 

Denver 

R.  Bennett.  5225  East  38th  St., 
Denver  7,  Colo.;  Phone:  (303) 
388-9261 

Los  Angeles 

George  .■Mexander,  Phil  Singer,  102.5 
Grand  Central  .Ave.,  C.Iendale 
Calif.  91201.  Phone:  (213)  246- 
8141 

San  Francisco 

W.  Hughes.  1485  Bavshorc  BKd, 
San  Francisco,  Calif.  94124 
Phone:  (415)  DE  3-7569 


GENERAL  ANILINE 

&   FILM   CORPORATION 

140  \V.  51  St  St.,   New   Vork,  N.   Y. 

10020 
Phone:  (212)  JU  2-7600 

R.   C.   \'an   Winkle,   National  Sales 

Manager 
L.  \V.  Jennis,  Product  Manager 

Recion-al  And  Dlstbict 

.Sales  Offices 

Northeastern  Region 

P.  |.  D;d\,  Refiiimiil  Manager; 
J.  D.  liiiTTW  District  Manager.  \40 
W.  51st  St.,  .New  York,  N.Y.  10020 
Phone:  (212)  (U  2-7600;  \V.  F. 
Schlag,  District  Manager.  240  Uni- 


A   Kefereiice   I.isliiis   of   Field    Office,  &  Technical    .Specialist, 
of  Leading  Film  .Maiuifacliirinf:  Companies  in  the  UnileH  Stales 

DU   PONT  PHOTO  PRODUCTS: 


^ 


versity  Ave.,  Westwood,  Mass. 
02091.  Phone:  (617)  329-1.5.50;  H. 
P.  Christman,  District  Manager 
4601  Lvdel  Rd.,  Chevcrlv,  .Md. 
20781  (\V.ishington,  D.C.  District). 
Phone:  (301)  322-3130. 

Central  Region 

W.  D.  Hopkins,  Regional  Manager; 
P.  Stadler,  District  ^tanagcr.  4255 
\V.  Touhy  A\e.,  Chicago,  III,  60646. 
Phone:  (312)  679-2300;  S.  C.  Davis, 
District  Manager,  2524  Spring 
Grove  Ave..  Cincinnati,  Ohio  45214. 
Phone:  (513)  CH  1-5100;  H.  W. 
C:ost,  District  Manager.  12680  West- 
wood  Ave.  Detroit,  Mich.  432''3 
Phone:  (313)  BR  3-8410;  E.  J. 
Dower,  Dittrict  Manager,  Kansas 
C^ity,  Kansas. 

Southern  Region 

P.  \'.  DcGraff,  Regional  Manager; 
]■  H.  Famhani,  District  Manager 
2925  Avetnie  E  East,  P.O.  Box  68, 
Arlington,  Tex.  76011;  Phone:  (817) 
CR  5-4411;  W.  L.  Fagan,  Di.strict 
Manager.  1219  Williams  St.,  N.W 
Atlanta,  Ga.  30309.  Phone:  (404) 
TR  6-0.351. 

Western  Region 

L.  H.  Pnrcell,  Regional  Manager: 
P.  T.  McXaughton,  District  Man- 
ager. Los  Angeles  District,  525  E. 
Imperial  Highwa\,  P.O.  Box  626 
La  Habra,  Calif.  90631.  Phone: 
(714)  LA  6-6601;  \\-,  H.  .VIetzger, 
District  Manager.  206  Utah  Ave.. 
S.  San  Francisco,  Calif.  9408o! 
Phone:  (415)  JU  9-6.500. 

Canada 

C;.  F.  Ashmore,  Vice  President  & 
Sales  Manager.  General  Aniline 
and  Film  (Canada)  Ltd..  2403  St;m- 
ficld  Rd.,  Cooksvillc,  Ontario 
Phone;  (705)  277-0381. 

E.   I.   DU   PONT 
DE   NEMOURS   &   CO. 

Photo   Products    Department 

\\'ilmington,  Delaware  19S98 

I.  A.  Lundgaard,  Director, 

Marketing  Dicision 
F.  I).  Astley,  Director.  X-ray  & 

Motion    Pitiurc    Markets,  Sales 

Dicision 

.M.  J.  Yates,  Planning  &  Tech.  Serv. 
Asst.,  Motion  Picture  &  Aerial 
Markets 


Regional   Sales  Offices 

Southeastern 

W.  M.  Springer,  |r..  District  Man- 
ager. C.  A.  Perr>-,  [r.,  FicW  Sales 
Manager,  17.37  Ellsworth  Industrial 
Drive  N.  W.,  Atlanta,  C;eorgia 
30325,     Phone:      (404)     355-1230. 

Northeasfem 

F.  G.  Hcaclle\-,  District  Manager. 
W.  J.  Cannon,  Field  Sales  Man- 
ager. 380  Allwood  Rd.,  Allwood 
Station,  Clifton,  .New  Jersev  07012 
Phone:  GR  3-4004,  WAtkins  4-3100 
(for  .N.  Y.  use).  Technical  Repre- 
sentatives: |.  X.  BeiHiett.  J.  T. 
Doughertx,  Xew  York,  N.Y.  Phone: 
(212)  971  4777. 

Midwestern  &  East  Central 

W.  D.  Baker,  District  Manager. 
D.  F.  Jones,  R.  E.  .Na.se,  C.  S. 
flates.  Field  Salis  Managers.  6161 
Gross  Point  Ro.id,  .Niles.  111.  60648. 
Phone:  (312)  222-.50.50. 

Southwestern 

H.  B.  Ruble,  Disirict  Manager.  J.  W. 
Bloeher.  R.  A.  Falcinelli.  Field 
Sales  Managers.  P.O.  Bo.x  10486. 
3120  Commonwealth  Drive,  Dallas, 
Texas  75247. 

Western 

.\I.  .A.  Hatfield,  District  Manager. 
L.  E.  BiU-ron,  R.  E.  Wa\Tvnen, 
Field  Sales  Managers.  7051'  Santii 
Monica  Blvd.,  Los  Angeles,  Calif. 
90038.  Phone:  (213)  469-5147. 
Technical  Representatives:  R.  L. 
McCallistcr.  San  .Mateo,  Calif., 
Phone:  Diamond  2-2822;  W.  A. 
Cushman.  W.  R.  Hohn,  Los  Angeles 
Dstr.ct  Office. 


Washington,  D.C. 

A.  F.  Davis.  Manager,  415  Second 
St.,  N.E.  W.-ish.,  D.C.  20002. 
Technical  Representative:  F.  W. 
Gerretson,  Washington,  D.C.  Phone: 
(202)  547-3124. 


Refer  to  Advertising  Pages 

-;>  The  1)()1(1  star  (-^i  appearing 
alK)ve  the  listing  data  of  a  film 
manuf:ictnring  compan>-  on  this 
piige  refers  to  useful  adxertising 
d;ita  appearing  on  displa\-  p;iges  of 
this  company  el.sewhcre  in  the  17lh 
Annual  Production  Rc\iew  issue. 
Look  to  the  pages  of  Bisine.ss 
Screen  for  these  added  references. 


EASTMAN    KODAK    COMPANY 
Motion  Picture  and  Education 
Markets  Division 
General  Offices:  343  State  Street, 
Rochester,  New  York  146.50 
Phone:    (716)    32.5-2000 
D.   K.   Hyndman,  Ceneral  Manager 
East  Coast 

K.  M.  .Mason,  Sales  Manager.  200 
Park  Ave.,  New  York,  .N.Y.  10017. 
Phone:  .MUrray  Hill  7-7080.  AC: 
212. 

Local  Distribution  Point: 
5315     Peachtree     Industrial     Blvd., 
Chamblee,      C;a.      30005.      Phones: 
GLendale  7-5211/12/13.  AC:   404. 

Midwest 

I.  H.  Ma\nard.  Sales  Manager.  1901 

W.  22nd  St..  Oak  Brook.  111.  60523. 

Phone:  654-0200.  AC:  312. 

Local  Distribution  Point: 

6300    Cedar    Springs    Rd.,     Dallas, 

Tex.    75235.    Phone:    Fleetwood    1- 

3221.  AC:  214. 

\\'est  Coast 

W.  L.  Farley,  Sales  Manager.  6677 
Santa  Monica  Blvd.,  Holhwood, 
Calif.  90038.  Phone:  464-6131.  .\C: 
213.  Local  Di.stribution  Point:  32-50 
\"an  Ness  Ave.,  San  Francisco, 
California  94119;  Phone:  776-6055 
AC:  41.5. 

Hawaii 
G.  .A.  Stcxens,  Sales  Manager 
1065     Kapiolani     Blvd..     Honolulu, 
Hawaii      96807.      Phone      566-111 
AC:  808 


^ 


METRO   KALVAR,   INC. 

745  Post  Road,  Darien.  Connecticut 

06820 
Phone:  ( 203 )  655-8209 
N.  R.  Bacon.  President 
A.  W.  Hall,  |r..  Director.  Marketing 
R.  B.  Lindemeyer,  Director  of 

Operations 
Engineering     Office:     10202     West 
Washington  Boulexard,  Culver  Cit>'. 
Califoniia     90232.     Phone:      (213) 
870-3311.  Ext.  366. 
K.  W.  Srett,  Director  of 

Development 
W.  I.  \'ance.  Chief  Engineer 
Services:  Manufacturers  and  distrib- 
utors   of    e<|uipment    and    film    for 
the    motion    picture    and    television 
industries. 


17lh    PROOUCIION    REVIEW 


199 


Some  Criteria  for  the 

I))    John 

MOST  Industrial  Screen 
VVritfrs  are  asked  sometime 
during  their  careers,  "When  is  the 
film  writer  at  his  best?" 

My  first  inclination  is  to  answer 
that  question  with  another.  "By 
what,  or  by  whose,  criteria?" 

First  of  all,  we  must  assume 
that  the  question  refers  to  the 
creation  of  a  "good"  script,  from 
which,  subsequently,  a  "good"  film 
is  produced. 

For  theatrical  screen  writers,  a 
good  film  is  one  that  either  gen- 
erates good  box  office  or  wins  an 
Oscar  or  some  equally-renowned 
accolade.  Sometimes,  happily,  the 
plaudits  of  both  are  achieved. 

The  business  screen  writer, 
however,  usually  has  even  more 
audiences  to  please  —  or  to  ap- 
pease. Quite  often,  he  must  try  to 
write  for  the  producer's  salesman, 
the  producer's  production  person- 
nel, the  sponsor's  production  sup- 
ervisor, the  sponsor's  top  manage- 
ment and  the  sponsor's  intended 
audience  —  to  say  nothing  of  the 
judges  at  innumerable  "film  festi- 
vals". Very  often  also,  each  of 
these  "audiences"  has  a  different 
criteria  for  judging  the  quality  of 
the  script  and  the  resultant  film. 

For  some,  visual  continuity  is  of 
no  consequence.  For  others,  the 
visuals  are  merely  to  attract  the 
eye  while  the  narration  attempts 
the  whole  job  of  communication. 
Grammarians  forget  that  the 
spoken  word  and  the  printed  word 
must  often  be  different  in  form  in 
order  to  achieve  equal  effective- 
ness. In  filmstrips,  one  sponsor 
will  condone  20  to  30  second 
frames,  whereas  long  ago  the  Navy 
standards  insisted  upon  visual 
changes  at  least  every  6  seconds. 

And,  in  general,  there  is  a 
dearth  of  feedback  which  could 
help  establish  workable,  realistic 
standards.  Certainly,  a  sponsor  is 
delighted  when  tangible  results  are 
achieved  from  the  showings  of  his 
film.  But  he  has  no  way  of  know- 
ing how  much  better  they  might 
have  been  with  a  better  film.  And 
he  is  quick  to  condemn  a  film 
which  does  not  get  the  desired  re- 
sults —  regardless  of  how  much 
warping  of  the  script  may  have  oc- 
cured  since  its  inception. 

Of  course,  every  writer  has 
some  standards  by  which  he  works. 
And  almost  every  writer  will  com- 
promise those  standards  —  simply 
because  he  has  to  make  a  living. 
Also,  every  writer  is  different.  As 
only  one  writer,  I  can  only  offer 


SiKcessfiil  Film  Script 

iSancrol't 

the  conditions  which  permit  me  to 
do  what  in  my  opinion  is  my  best 
job. 

First,  I  must  have  a  thorough 
umlersumclini;  oj  the  message  to  be 
communicated  —  along  with  the 
reason  for  its  communication. 

Second,  I  need  to  know  to  whom 
the  message  will  be  directed.  I 
need  to  know  as  much  as  I  can 
about  the  audience  so  that,  in 
theory,  I  can  become  "one  of 
them".  In  this  sense,  writers  ought 
to  be  actors,  as  well. 

Finally,  1  would  like  the  free- 
dom to  structure  the  communica- 
tion of  the  particidar  message  to 
the  particular  audieitces  via  the 
film  medium  by  using  the  best  of 
my  accumulated  knowledge  of 
both  the  medium  and  the  basics  of 
communication.  I  want  the  script 


to  have  a  high  degree  of  assurance 
that  .  .  . 

1.  The  audience  is  "tuned  in". 

2.  That  they  are  receptive. 

3.  That  they  are  motivated. 

4.  That  they  understand. 

5.  That  they  are  convinced. 

6.  That  they  will  act. 

Of  course,  anyone  who  can 
guarantee  those  objectives  is  on 
his  way  to  being  a  millionaire  in 
a  very  short  time. 

I  want  the  visuals  in  my  script 
to  reinforce  the  narration  —  and 
vice  versa.  I  want  them  sufficient- 
ly strong  so  that  when  the  film  is 
run  silently  after  a  sound  showing, 
the  message  will  be  effectively  re- 
called. (Maybe  all  of  us  screen 
writers  should  be  required  to  write 
at  least  one  silent  film  a  year! ) 

Few  writers,  in  my  opinion, 
rarely  have  complete  freedom  to 
follow  the  dictates  of  their  expe- 
rience and  particular  criteria.  Sup- 


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321  West  54th  Street,  New  York,  New  York  (212)  765-0930 


pose,  however,  that  some  general, 
basic  criteria  could  be  formulated 
and  accepted  by  all  concerned. 
And  suppose  that  writers  were 
permitted  to  do  their  best  accord- 
ing to  this  standard.  Then  I  would 
suppose  that  we  would  have  much 
better  writers  and  much  better 
films.  Then  writers  would  have  to 
measure  up  or  fall  by  the  wayside. 
And  sponsors  would  have  to  con- 
form to  something  other  than 
their  own  opinions.  • 

FILMS    TO    HELP    OUR    CITIE.S 

(CONTINUED  FROM    PAGE    1  10) 

— Who  should  sponsor  the  series? 

No  single  corporation  perhaps 
could  justify  it.  But  could  not  a 
major  bank  sponsor  the  finance 
films?  The  American  Bar  Asso- 
ciation ...  the  legal  films?  A  ma- 
jor materials  and/or  electrical  ap- 
paratus manufacturer  .  .  .  the  code 
revision  series.  An  architectural 
association  ...  the  zoning  films? 
And  so  forth 

I  admit  that  assembling  such  a 
patch  quilt  sponsorship  would  be 
a  backbreaker. 

Why  not  the  U.  S.  government? 

Because  it's  too  short  a  step 
from  consulting  to  directing.  The 
government  itself  probably  recog- 
nizes this  and  refrains. 

There  is  one  other  way. 

Certain  industries  have  on  oc- 
casion each  had  the  opportunity  to 
advance  the  nation  by  a  major 
tour  de  force:  railroads  opening 
the  West;  merchant  shipping  trans- 
porting America  across  both 
oceans  in  World  War  II;  automo- 
tive giving  us  a  vigorous  economy; 
aerospace  industry  .  .  .  coming 
from  behind  to  leadership  in 
space. 

Expediting  the  sweeping  re- 
building of  Downtown  U.S.A. 
would  be  the  equal  of  these.  And 
what  that  needs  right  now  ...  is 
our  industry  .  .  .  the  movie  mak- 
ers. 

Could  our  twenty  major  U.  S. 
film  producers  .  .  .  and  our  twenty 
most  experienced  script  writers  . . . 
each  pick  up  five  percent  of  the 
job  .  .  .  just  for  the  privilege  of 
being  in  business  in  U.S.A.? 

Could  a  film  distributor  furnish 
centrally  located  screening  rooms 
as  the  'Urban  Renewal  Resource 
Film  Center"? 

Could  Editor  Ott  Coelln,  who 
gave  us  writers  this  platform,  see 
that  "The  Center"  was  fully  pub- 
licized to  all  city  governments? 

If  our  industry  did  dramatically 
expedite  a  sweeping  national 
downtown  renewal,  would  it  re- 
ceive awards  and  thanks? 

No.  Just  bigger  jobs.  • 


20« 


BUSINESS   SCREEN   •   1967 


Schooled  in  Safety: 

^CONTINUED  FROM   PAGE    122) 

iind  teaching  schedules.  They  can 
'le  shown  in  the  conventional  way 
^vith  an  8nim  projector,  or  they 
.an  be  purchased  in  plastic  cart- 
idges  that  snap  into  a  special,  low- 
.-ost  projector,  allowing  both  con- 
inuous  showing  without  rewinding 
iind  stopping  at  any  point  for  class- 
room discussion. 

I  8mm.  rather  than  16mm.  film 
[was  selected  to  reduce  the  cost  of 
he  films  and  the  projection  equip- 
Tient  to  show  them.  However. 
16mm  sound  films  arc  available  to 
.chools  that  prefer  this  size. 

Meets  a  N-ilioinvidc   Dcnicnd 

The  program  began  on  an  expe- 
rimental basis  in  four  Midwestern 
■itates  early  in  1964.  Educators 
iked  the  program  so  well  that  it 
*as  extended  nationwide  in  Aug- 
ust. Since  then,  it  has  enjoyed  a 
tontinuing  excellent  response  with 
;ven  schools  in  other  nations  re- 
questing information  about  the 
)rogram. 

As  of  1964-6S,  there  were  17.- 
W  high  schools  with  2.971.000 
.tudents  in  the  country.  Of  these 
Whools.  11.800  operated  fully 
t]ualified  driver  education  pro- 
brams.  An  overall  total  of  13.152 
schools  were  providing  some  form 
•)(  driver  education.  Students  in 
ichools  with  fully  qualified  driver 
iducation  programs  numbered  1  .- 
)32,000.  Overall,  students  at 
schools  with  a  driver  education 
urogram,  qualified  or  unqualified, 
otalled  1.780.000. 

200,000  .\re  Seeing  Films 

American  Oil  now  has  a  total  of 
1,050  sets  of  films  in  distribution 
n  these  schools.  It  is  estimated  that 
Tiore  than  200.000  students  see 
he  films  every  year  with  about  100 
students  viewing  each  film  set  each 
icmcster.  In  addition,  another  1 50 
«ts  of  films  are  used  by  court  sys- 


tems, business  and  industry,  and 
individual  American  Oil  dealers 
for  showings  at  schools  and  service 
clubs.  Seventy-five  per  cent  of  film 
sales  are  in  the  8mm  size,  equally 
divided  between  reel  and  cartridge; 
the  remainder  of  sales  are  in  the 
16mni  format. 

Feedback  on  the  films'  value  has 
included  good  suggestions  recom- 
mending subjects  for  coverage  in 
the  future.  Overall,  educators  have 
voiced  high  praise  for  the  film 
package. 

"New  Concept  in  \'isuals" 

Dr.  Norman  Key,  executive  sec- 
retary of  the  National  Committee 
on  Safety  Education,  said  the  films 
are  "a  new  concept  in  visual  pres- 
entations for  enrichment  of  the  in- 
struction in  driver  education.  They 
enable  students  to  learn  more  ef- 
fectively the  basic  understandings 
and  techniques  which  later  will 
mean  the  difference  between  safe 
traffic  behavior  and  aimless  guess- 
ing." 

L.  W.  Moore,  president  of  the 
American  Oil  Company,  summed 
it  up  this  way:  "The  proved  worth 
of  driver  education  in  the  nation's 
high  schools  was  the  main  reason 
we  decided  to  support  it  with  our 
own  special  film  program.  Our 
long-standing  support  of  automo- 
bile safety  and  youth  programs  tied 
in  perfectly  with  our  new  film 
package."  • 

*        *        * 
Corelli-lacobs  Adds  20  Hours 
to  Its  DeWolfe  Music  Library 
■w   Corelli-Jacobs  Film  Music,  New 
York,  has  added  20  hours  of  new 
music   to  its   DeWolfe   Music   Li- 
brary. Of  special  interest  lo  sound 
studios  and  industrial  film  compa- 
nies is  the  availability  of  a  large 
variety  of  light   mechanical,   light 
neutral  and  opening-closing  music 
that  can  be  used  in  their  own  stu- 
dios. • 


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WARREN  HART 

4345   SAMOSET   ROAD 

ROYAL  OAK,  MICHIGAN   48072 

313  549-3374 

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(Member,  Director^  Guild  of  America) 


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ntb    PRODLtTION    REVIEW 


201 


The  longer  film  featured  Dreicr 
on-screen  and  included  a  10-niinute 
"lift"  from  the  Slattery  picture. 
Pre-production  planning  and  writ- 
ing also  niade  possible  the  shoot- 
ing of  stills  for  the  three  slidefilms 
simultaneously   with    modern   pic- 


Joe  Slatterj'  (on  camera)  prepares  to  give  film's  audience  a  tour  through  the 
Copp  Farm  Bacon  Bin  installation  near  Fori  Wayne.  Indiana   {see  story). 

Agri-Films  Aims  to  Serve  Farm  Marketers 


'T'wo  Chicagoan's  have  recently 
-'-  joined  hands  to  prove  the  old 
adage  that  you  can  take  the  boy 
out  of  the  country  —  but  not  the 
country  out  of  the  boy.  Both  Cal 
Dunn  (Cal  Dunn  Studios)  and 
George  Owen  (George  Owen  Pro- 
ductions) were  born  on  farms  and 
each  has,  from  time  to  time,  writ- 
ten and  produced  agricultural 
films. 

Market  analysis,  however,  con- 
vinced them  that  the  agricultural 
industry  needed  a  specialized  film 
group,  headed  up  by  farm-oriented 
people  and  able  to  translate  sales 
requirements  of  ag  marketers  into 
needs  of  their  farmer  customers  in 
language  they  understand.  The 
fact  that  Owen  is  also  a  Cornell 
Ag  grad  impetus  to  the  decision. 
First    "Package"    Shows    Method 

The  Agri-Films  Division  of  Cal 
Dunn  Studios  was  the  happy  result 
and  a  new  film  package  designed 
for  Black,  Sivalls&  Bryson.  makers 
of  grain  storage,  livestock  housing 
and  feed  equipment  reveals  a 
method  of  selling  and  production 
worthy  of  study. 

The  total  package  consists  of 
one  15-minute  motion  picture  de- 
signed to  introduce  a  new  product 
at  the  recent  Farm  Progress  Show. 
plus  a  25-minute  film  for  general 
distribution  (covering  all  equip- 
ment elements)  and  three  15-min- 
ute slidefilms  slanted  at  (1)  in- 
vestors, (2)  farmers,  and  (3) 
dealers.  There  are  also  three  TV 
spots,  a  selection  of  brochures  for 
giveaway  use  at  film  showings  and 
a  live  stage  presentation  which 
drew  Farm  Progress  Show  audi- 
ences to  hourly  screeninas  of  the 
film. 

Advance  Planning  Cut   Budget 

Key  factor  behind  all  this  was 
the  pre-production  planning  which 
made  it  possible  for  clients  to 
achieve  considerable  budget  sav- 
ings. 

The  Farm   Progress  Show   film 


202 


featured  Joe  Slattery  taking  direc- 
tion from  off-screen  narrator  Ale.x 
Dreier.  It  proved  its  effectiveness 
by  drawing  more  than  2,000  in- 
terested  farmer  prospects  away 
from  the  show  to  visit  a  nearby 
BS&B  installation. 


Newscaster  .Alex  Dreier  narrates 
"Systems  Farming  With  BS&B"  on 
the  .muiid  stage  at  Agri-Films.  .  . 


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INDUSTRIES 


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and  printing  of  color-balanced  ansvirer  prints  ■  daily  printing 
of  color  filmstrip  release  prints  ■  automatic  slide  duplicating 
and  mounting  ■  complete  filmstrip  and  slidefilm  distribution 
services 

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include  over  100,000  feet  of  color-balanced  prints  daily. 


m\ 


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BARNETT  FILM  INDUSTRIES 

321  West  54th  Street,  New  York,  N.  Y.  (212)  7650930 


ture  work.  TV  spot  scripts  alsi 
dictated  duplicate  shooting  for  tha 
series.  And  the  brochures  wen 
largely  script  "lifts"  which  pro 
vided  take-home  impact  on  kc\ 
features  on  the  screen.  • 

*        *        * 

The  Gold-Plated  Courier  —  How 
It  Helped  Build  Teletrans  Sales 

ti  Its  user  calls  an  audiovisua 
selling  tool  one  of  the  most  ini 
portant  assets  to  his  rapidly-dc 
veloping  business.  A  sound  sliiL 
film  (filmstrip)  projected  on 
LaBelle  Courier  helped  Thoniu' 
A.  Murphy,  executive  vice-presi 
dent  of  Teletrans  Corporation,  oi 
Detroit,  open  a  billion-dollar  trans- 
portation market  within  recent 
months. 

As  a  result.  Murphy  has  had  his 
Courier  gold-plated.  "I  would  aKo 
have  had  it  mounted  on  a  pedestal 
in  my  office,"  he  noted,  "but  it's 
too  valuable.  I'm  using  it  all  the 
time."  These  decisions,  he  believes 
were  directly  aided  by  the  film 
presentation; 

American  Airlines  has  awarded 
Teletrans  a  major  contract  to  de- 
velop an  automatic  baggage  handl- 
ing system  for  airports;  on  Januar\ 
24th,  the  Air  Transport  Associa- 
tion ( ATA )  voted  unanimously  to 
invest  SI 00,000  in  the  project  to 
extend  it  to  all  airlines.  And  on 
January  17th,  the  Detroit  City 
Council  voted  to  supply  funds  for 
a  preliminary  study  by  Stanford 
University  on  the  use  of  the  fan- 
tastic Teletrans  rapid  transit  sys- 
tem in  Detroit. 

"We  had  to  sell  something  that  I 
didn't  yet  exist,"  explains  Murphy. 
'"The  Teletrans  urban  transporta- 
tion system  is  so  new  and  radically 
different  in  concept  that  we  looked  I 
for  the  most  advanced  communi- 
cations methods  to  put  it  across 
person-to-person.  The  battery-op- 
erated Courier  was  just  right.  It 
made  the  unbelievable  story  of  the 
Teletrans  system  of  rapid  transit 
believeable  and  never  missed  a 
fact  or  figure  at  any  of  its  many 
showings."  • 

.\    Telelran    rapid-transit    station    is 

pictured  in  scene  from  firm's  sound 
filmstrip.  System  automates  pa.iscn- 
ger  travel  via   automated   Telecars. 


BUSINESS   SCREEN   •    1967 


New  Color  Tape-to-Film   Transfer  Process 


THE  Technicolor  Corpora- 
tion has  announced  plans  for 
immediate  production  of  color 
ifilm  transfers  from  video  tape 
"with  full  broadcast  quality."  A 
new  color  tape-to-film  transfer 
iprocess  which  the  company  noted 
'as  "climaxing  years  of  research" 
kvas  described  by  Paul  W.  Fass- 
(nacht.  president  and  chief  execu- 
tive officer,  as  the  prelude  to  "a 
whole  new  field  of  color  film  usage 


of  videotape  photography  —  with 
the  mass  savings  of  color  film 
duplication. 

The    Technicolor    process,     he 
said,    will    transfer    video   tape   to 


['.ml  W  .  Fus.siuiacht,  iirtaidi  ill  of  the 
I ,  (  linicolor  Corporalum. 

tor  networks,  producers,  sponsors 
.ind  syndicators  who  can  now 
pl.ice  their  color  tape  product  on 
film  and  distribute  it  throughout 
thf  world." 

Joseph  E.  Bluth,  vice-president 
jnd  general  manager  of  Techni- 
coliir's  V'idtronics  Division,  under 
whose  supervision  the  process  was 
dt\  eloped  and  perfected,  described 
the  transfer  method  as  "a  mar- 
ri.iue  of  an  electronic  process  to 
1  eclinicolor's  print  processing 
m.inufacture  techniques,  which  al- 
lows maximum  quality  possible  to 
be  recorded  on  color  film  from 
video  tape." 

Details   of  the   New   Process 

Bluth  explained  that  the  trans- 
fer system  basically  involves  break- 
ing down  a  video  tape  into  its  red. 
green  and  blue  images  and  re- 
cording them  separately.  These 
images  are  specially  enhanced 
electronically  before  processing. 
Technicolor  then  registers  the  sep- 
arations to  produce  a  quality  com- 
posite print  by  integrating  the 
components  into  the  final  release 
print. 

Calling  it  a  "major  step  for- 
ward," Bluth  further  noted  that 
the  V'idtronics'  system  "allows 
greater  flexibility  in  the  present 
and  future  planning  of  TV  pro- 
gramming requirements,  permit- 
ting producers  to  take  full  advan- 
tage   of   the   economy   and   speed 


17th    PRODUCTION    REVIEW 


Joseph  E.  Bluth,  VHi-prisidc\it  and 
general  manager,  Vidtroniet.  Divi- 
xion  of  the  Technicolor  Corporation. 

3.'imm.  16mni,  8nim  and  the  new 
Super-8  color  film,  the  latter  two 
sizes  for  use  with  Technicolor's 
cartridge-loading  "Instant"  port- 
able motion  picture  projectors. 
Film  Producers  Will  Benefit 
Producers  of  commercials  for 
television,  their  agencies  and  pro- 
ducers of  sales,  educational,  pro- 
motional and  institutional  films, 
all  will  be  benefited  by  the  V'id- 
tronics tape-to-film  system,  he 
concluded.  The  new  process  was 
unveiled  at  a  press  conference.   • 


"We  were  talking  about  good  scriptwriters 
ar)d  the  name  Starbecker  came  up" 


475    FIFTH    AVE    .   NEW  YORK.    N.   Y     100I7    •  212/MU    3-1093 


Extra  copies  of  this  17th  Annual  Production  Review  are  avalloble  (while 
the  supply  lastsi  at  $2.00,-  sent  postpoid  if  check  accompanies  the  order 
But  you  also  get  seven  additional  copies,  including  the  Production  Service 
Annual    (fall,    1967i   with   a  full   year's  subscription  at  only   $3.00  a   year. 


•  Complete  producers  services 

^  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILMS,  INC. 

.;  DIVISION  or  WOMEtCO  ENTERPRISES.  INC. 

17  N.W.  Third  Street,  Miami, 
Florida  33128 
Phone:  (305)  374-2108 

WRITE  FOR  FREE  CATUOC 


203 


Useful  New   Pictures  in  the  Month's  News 


Time  fleets  \n  aiul  siulilinly  il.s  ijoiii 
20th  anniicrxanj  on  the  job,  the  men 
agree  as  they  attend  a  plant  retire- 
ment meeting  in  this  scene  from  Gil 
Altschurs  "The  Rest  of  Your  Life." 

"The  Rest  of  Your  Life"  a  Fine 
Pre-Reiiremenl  Planning  Picture 

■fr  The  years  of  retirement  from 
business  or  industry  are  a  subject 
of  widespread  interest  to  increas- 
ing millions  of  Americans  who 
must  face  this  fact-of-life.  Feelings 
of  guilt  and  anxiety  arise  even  be- 
fore retirement;  what's  going  to 
happen  to  "me"  with  all  that  time 
on  my  hands? 

The  Mayor's  Commission  for 
Senior  Citizens  in  Chicago  has 
made  a  valuable  contribution  in 
this  key  area  with  a  new  28-min- 
ute  color  motion  picture.  The  Rest 
of  Your  Life,  produced  by  Gil  Alt- 
schul  Productions.  Inc.  Not  just  a 
picture  but  an  integrated  cam- 
paign which  includes  posters  and 
a  tie-in  booklet,  this  Pre-retire- 
ment Planning  Package  was  pre- 
miered to  concerned  groups  on 
January  26. 

Four   Major   Planning   Areas 

The  film  emphasizes  the  need 
for  careful  planning  in  four  major 
areas:  income,  health,  housing  and 
new  activities.  It  documents  the 
growing  need  for  the  services  of 
retired  persons  on  citizens'  com- 
missions and  in  community  or- 
ganizations and  volunteer  activ- 
ities. As  the  narrator  describes 
says: 

"Retirement,  properly  planned, 
can  be  anticipated  as  an  opportu- 
nity to  embark  on  a  second  career, 
a  chance  to  grow  in  new  interests, 
to  find  new  avenues  of  creativity, 
with  the  knowledge  that  activity  it- 
self is  an  essential  ingredient  for 
successful  living. 

"The  greatest  gift  is  time.  And 
a  gift  of  time  —  for  which  no  pay- 
ment is  expected  —  is  precious  in- 
deed." 

These    Firms    Pro\ided    Funds 

All-out  cooperation  by  Chicago 
industrial  sponsors  made  the  film 
program  possible.  Companies 
whose  grants  underwrote  The  Rest 
of  Your  Life  include  the  First  Fed- 
eral Savings  and  Loan  Association 
of  Chicago.  United  Air  Lines  and 
Carson,  Pirie  Scott  and  Co.,  large 


204 


Chicago  retailer.  C.  Virgil  Martin, 
president  of  Carson's,  served  as 
host  for  the  film's  well-attended 
world   premiere  in   that  store. 

National  distribution  of  the  Pre- 
retirement    Planning     Package     is 


The  man  who  retired  uithoiit  mak- 
iufi  plans  finds  that  his  wife  needs 
no   help    uith    the   household   tasks. 


being  handled  by  the  Industrial 
Relations  Center  of  the  University 
of  Chicago.  It's  one  of  the  most 
useful  subjects  to  enter  the  field  in 
'67!  • 

*        *        * 

DuKane  Releases  Sound  Filmstrip 
on  Best  Methods  of  Production 

Release  of  a  new  12-minute 
sound  slidefilm  ( filmstrip )  which 
documents  the  effectiveness  of  au- 
diovisual techniques  in  general  and 
then  emphasizes,  with  sound  ef- 
fects, cartoons,  color  photog- 
raphy, narration  and  background 
music,  the  ingredients  which  pro- 
vide successful  use  of  this  me- 
dium, has  been  announced  by  the 
Audio  Visual  Division  of  the  Du- 
Kane Corporation. 

Titled,     The    Sound     Filmstrip 
Svslem  —  The  Method,  the  sub- 


w 


Jamieson  Film  Company 

still  looks  young  after 

SO  years 

Years  of  achievement  and  progress  have  kept  Jamieson 
fresh  and  alert  to  all  developments  and  innovations 
of  the  film  industry. 


Look  at  this  diversified  list  of  services,  facilities  and 
capabilities  offered  by  Jamieson. 

Educational  and  documentary  films 

Industrial  films 

Training  films 

Television  films  and  commercials 

Complete  production  services 

Animation  and  art 

Sound  stages 

Scripting 

Music  libraries 

Titling  -  Editing 

Sound  recording 

Slide  films 

Award  winning  production  staff 

Full  laboratory  services 

Also,  manufacturers  of  the  revolutionary  new  Mark 
III  16  mm  color  film  processing  machine  for  television 
station  or  commercial  laboratory  use. 


hM 


Jamieson  Film  Company 

38XS  Bryan  Street  •  Dallai ,  Texas  7SX04 
Area  Code  214  •  TAylor  3-81S8 


/^ 


DuKane  film  jnakes  ease  for  audio- 
visual  communication  in  general, 
and   sound  filmstrips   in    particular 

ject  takes  viewers  through  all 
phases  of  production:  script,  pho- 
tography, art,  recording  and  di- 
rection. Also  presented  are  the 
economics  of  the  medium  and  its 
distribution,  as  well  as  suitable 
projection  equipment  for  varying 
size  groups,  from  a  single  viewer 
to  large  audiences  of  2,000  or 
more. 

As  case  histories,  the  film  in- 
cludes sequences  from  a  Bruns- 
wick Corporation  production  used 
to  instruct  beginning  bowlers  and 
from  a  Rockwell  Standard  }<.' 
Commander  sales  film  whit 
dramatizes  the  importance  of  time 
through  the  sound  of  a  ticking 
clock  as  it  speeds  up  with  in- 
creasing urgency  as  the  narration 
unfolds. 

Companies,  trade  groups  and 
others  interested  may  obtain  the 
sound  subject  for  viewing  without 
charge  through  local  DuKane  au- 
diovisual distributors  or  by  direct 
request  to  the  Audio  Visual  Divi- 
sion, DuKane  Corporation,  Si. 
Charles,   Illinois  60174.  • 

*        *        * 

American  Bible  Society  Film 
Traces    150   Years   of    Its    Work 

i-T  A  51 -minute  color  motion  pic- 
ture. Faith  for  Every  Frontier,  ob- 
serves the  150th  anniversary  of 
the  American  Bible  Society  as  it 
traces  the  history  of  that  great 
organization  and  the  work  which 
it  has  done  in  translating,  publish- 
ing and  distributing  the  Scriptures 
all  over  the  world. 

The  16mm  film  was  produced 
for  the  Society  by  Owen  Murphy 
Productions,  New  York  City,  and 
is  narrated  by  .Alexander  Scourby. 
National  distribution  is  being 
handled  by  Association  Films. 

Faith  for  Every  Frontier  takes 
viewers  from  the  founding  of  the 
Society  in  1816  into  the  following 
decades  of  growth  and  expansion. 
It  highlights  the  ways  in  which 
this  international  organization  is 
brinaina  God's  Word  to  millions. 


BUSINESS   SCREEN 


1967 


SIGHT  &  SOUND 

Focu!<  on  Audiovisual  Education 
at  SMPTEs   10 1  St  Conference 

^  Education  and  its  use  of  mo- 
tion pictures,  television  and  other 
audiovisual  techniques  will  be 
heavily  emphasized  at  the  forth- 
coming technical  conference  of  the 
Society  of  Motion  Picture  and 
Television  Engineers  in  New  York. 

The  conference,  the  Society's 
101st.  is  set  for  the  New  York 
Hilton  Hotel.  April  16-21. 

A  full  day  of  papers  on  educa- 
tional techniques,  divided  between 
a  morning  and  an  afternoon  ses- 
sion, is  scheduled  for  Tuesday. 
April  18.  Arrangements  for  the 
sessions  were  made  by  the  Topic 
Chairman.  William  L.  Millard. 
Asst.  Director.  Office  of  Institu- 
tional Research.  Rensselaer  Poly- 
technic Institute,  Troy,  N.Y.  Pro- 
gram Chairman  of  the  entire 
SMPTE  conference  is  K.  Blair 
Benson,  of  the  CBS  Television 
Network  in  New  York. 

According  to  Millard,  the  edu- 
cation sessions  will  reflect  the  in- 
creasing importance  of  audio-vis- 
ual aids  to  education  and  the  de- 
velopment and  use  of  film  and 
television  systems  within  various 
educational  complexes.  • 

*       *       * 

MPO  Sales  Slightly  Higher  But 
Profits   Decline   in   Fiscal   Year 

V  MPO  \ideotronics.  Inc..  pro- 
ducer of  television  commercials 
and  audio-visual  communications, 
has  issued  its  Annual  Report  for 
the  fiscal  year  which  ended  Oc- 
tober 31.  1966. 

The  report  shows  sales  for  the 
1966  fiscal  year  at  S14.670.383. 
compared  with  sales  of  S 1 4.641. - 
6 1 1   for  the  previous  year. 

Earnings  after  taxes  in  1966 
were  $238, .'i6S  which  was  equal 
to  51  cents  per  share.  In  the  pre- 
ceding fiscal  year  net  income  after 
taxes  was  $476,098,  or  SI. 02  per 
share. 

MPO  is  also  now  involved  in 
the  production  of  full-length  fea- 
ture films  for  theatrical  and  T\' 
release.  On  February  6.  the  com- 
pany announced  the  signing  of  an 
exclusive  one-year  contract  with 
Czcchoslovakian  Filmexport  for 
Jan  Kadar  and  Elmar  Klos,  Acad- 
emy .Award-winning  directors  for 
Tlw  Shoi>  on  Main  Slreel.  to  di- 
rect a  feature  film  this  summer. 

The  company  also  manufactures 
and  markets  an  Smm  sound  repeat- 
ing motion  picture  projector  for 
sales,  training  and  educational 
use.  • 


Form  Calvin  Cinequip  Companies 
in  Kansas  City  and  Philadelphia 

Two  new  companies  ha\c  been 
formed  to  serve  the  cine  equip- 
ment needs  of  business,  industry 
and  education.  Inventories  and 
franchises  of  Calvin  Cinequip. 
Inc..  of  Kansas  City  and  Calvin 
Cinequip.  Inc.,  of  Philadelphia, 
have  been  selected  to  offer  users 
a  complete  range  of  professional 
equipment  in  all  phases  of  film 
production  and  sound  recording. 

Equipment  of  both  firms  is 
available  on  a  rental  and  sale  basis; 
the  firms  also  maintain  working 
relationships  for  production  serv- 
ices, processing  and  release  print- 
ing. 

Gil  Davidson,  manager  of  the 
Kansas  City.  Mo.  facility  is  head- 
quartered at  I  105  Truman  Road; 
Edward  P.  Maguire,  an  officer  of 
both  companies,  is  located  at  the 
Philadelphia  offices  —  1909  But- 

tonwood  Street.  • 

*        *        * 

American  International  Pictures 
lo  Distribute  Films  for  Modern 

American  International  Pic- 
tures. Jacksonville,  Fla..  has  join- 
ed the  Modern  Talking  Picture 
Service  network  of  regional  film 
libraries,  raising  the  total  to  32 
outlets  for  this  sponsored  film  dis- 
tribution company  in  the  U.S.  and 
Canada.  At  least  five  new  releases 
will  be  immediately  available 
through  AlP.  • 


musifex  inc 

45  w.  45  St.,  n.  y.  c. 


COMPLETE 

MUSIC  &  SOUND  EFFECTS 

SERVICE 


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•  BACKGROUND  MUSIC  EDITING 

•  SOUND  EFFECTS  EDITING 
•ORIGINAL  SCORES 

•  17  MUSIC  LIBRARIES 

•  MUSIC  LIBRARY  FOR  LEASE  .  .  . 

•  SOUND  EFFECTS  LIBRARY 

FOR  SALE  .  .  . 

•  "MUSICAL"  SOUND  EFFECTS 

•  SOUND  TRANSFER  FACILITIES 

•  COMPETITIVE  PRICES 

Musifex  talent  proven  on  over  5,400  productions 

FLY -PHONE -WIRE -WRITE  NOW 

FOR  FULL  INFORMATION  AND  CATALOG 

TRY  US—  BOB  VELAZCO 


ci  6-4061 


For  the  best  in  audiovisual  products  and  services,  buyers  turn  to  the 
pages  of  Business  Screen;  read  throughout  the  year  by  identified  users 
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IVIh    PRODLCTION    REVIEW 


205 


IN  THE  PACIFIC 
NORTHWEST  IT'S 

RARIG  FILM 
PRODUCTIONS 

•  For  complete  productions     •  For  topflight  writing 

•  For  superb  photography     •  For  sound  stage 

•  For  Westrex  Sound  Recording 

•  For  art,  layout,  production  &  animation 

•  For  expert  cutting     •  For  library  scenes 

•  And  now,  for  NEW  UNDERWATER  FILM  CAPABILITY 

RARIG'S,  IIMC. 

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Filmex   Forms  Tapex  Division  to 
Provide  Color  Videotape  Media 

Tape,\,  Inc.,  a  new  division  of 
Filmex,  Inc.,  New  York,  has  been 
formed  to  provide  a  total  produc- 
tion service  to  the  advertising  com- 
munity, it  has  been  announced  by 
Robert  1.  Bergmann.  president. 

Tapex  is  film-oriented  and  of- 
fers the  experience  of  Filmex  per- 
sonnel from  the  creative,  produc- 
tion and  completion  departments 
for  the  shooting  of  videotape  com- 
mercials     on      Filmex's      staces. 


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This  professional  slide  projector  Model  SM3-65  has  a  3.000  watt,   IC 
tungsten  lamp   and  projects  a%  much  as  6.000   lumens  on  the  scree 
or  front  projection,  3 '/i"  x  4"  slides,  glass  mounted  or  Polaroid- 
Price  $1 

Ask   for  the  .l.ustra.ed   Catalog        *   ?"'""';"  "^""^'  f^^^hang 
which  describes  other  models  of        '   SP3    Conttnuous    Automatic    fo 
Genarco      3.000      Watt      Slide               d'splays  and   outdoor   advertisin 
Proiectors-                                                    •    ^'^°  Electric  Slide  Changers  to 
on  3)1  makes  of  3'A"x  4"slide  pre 

btNAKl/U    irii/B            97-04  SUTPHtN  BLVD., JAMAICA. 
SUBSIDlARv  OF  BOeiNS  INDUSTRIES  CORP            Telr  Slide  Projectors  Division   215 

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Herb  Horton:  supervises  Tapex 

Unique  operational  procedures  al- 
low directors  and  cinematograph- 
ers  complete  freedom  of  expres- 
sion. 

With  the  use  of  the  latest  elec- 
tronic equipment,  including 
Plumbicon  color  cameras  and  high 
band  recorders  with  velocity  com- 
pensators. Tapex  is  producing  and 
delivering  color  commercials  the 
same  day  of  taping.  For  more  so- 
phisticated approaches,  from  two 
to  five  days  are  required. 

Tapex  has  installed  round-rob- 
in multi-channel  circuits  from 
sound  stages  located  at  240  East 
45th  Street  to  Filmex"s  receiving 
and  sendinc  antennae  atop  the  Pan 
Am  building  to  penthouse  offices 
at  300  East  46th  Street. 

Taping  services  are  available 
at  Filmex.  West  in  Hollywood,  and 
at  Filmex.  South  in  Fort  Lauder- 
dale. 

Herb  Horton  has  joined  Film- 
ex as  vice  president  and  direc- 
tor of  Tapex.  Previously,  he  was 

Herb  Horton  (ctr)  chats  uifh  Mar- 
schalh  v.p.  Vincent  lole  (at  left)  at 
shooting  of  Sprite   T\'  commercial. 


with  MGM-Video  Tape  Center 
as  producer,  director  and  account 
executive.  Before  that,  he  was 
senior  producer  with  J.  Walter 
Thompson. 

The  new  company  has  already 
produced  spots  for  the  Agency 
for  International  Development 
(for  McCann-Erickson )  and  the 
Coca-Cola  Company  (Sprite — for 
the  Marschalk  Co. ), 

The  Tapex  staff  includes;  Paul 
Minor,  vice-president,  sales:  Peter 
Griffith,  vice  president,  produc- 
tion and  Steven  Kambourian,  vice- 
president,  completion.  • 

Tuttle  Named  V,P.  in  Charge 
of  Production  Service  at  Filmex 

.:  Frank  Tuttle  has  been  pro- 
moted to  vice-president  in  charge 
of  national  production  services  at 
Filmex,    Inc..   New   York. 

Previously  he  was  vice-presi- 
dent in  charge  of  Filmex.  West  in 
Hollywood.  Before  joining  the 
company  in  1964  he  headed  his 
own  Hollywood  production  firm 
and  before  that  was  commercial 
production  supervisor  with  Procter 
&  Gamble.  • 

*  '.-        -^ 

R.  |.  Rubin  Is  Vice-President, 
CM  at  Rose-Magwood  Productions 

-  Jim  Rose,  president  of  Rose- 
Magwood  Productions.  Inc..  has 
announced  the  appointment  of 
Robert  J.  Rubin  as  vice-president 
and  general  manager. 

Rubin,  a  long-time  assistant  to 
Barney  Balaban.  former  presi- 
dent and  new  board  chairman  of 
Paramount  Pictures,  was  also  vice- 
president  of  Paramount  Film  Dis- 
tributing Company  and  more  re- 
cently assistant  to  Columbia  Pic- 
tures president,  Abe  Schneider. 

The  company  has  also  an- 
nounced the  formation  of  Rose- 
Magwood-Doheny.  Inc..  with  Lar- 
ry Doheny  as  president.  In  addi- 
tion to  his  duties  as  head  of  the 
new  organization  which  will  be 
active  in  the  fields  of  industrial 
and  educational  films,  Doheny  will 
be  on  staff  at  Rose-Magwood  Pro- 
ductions as  a  producer-director.  • 

*  *        * 

Charles  Adams  Heads  VPI  Sales 

■^  Charles  F.  Adams  has  been 
appointed  vice-president  and  gen- 
eral sales  manager  of  VPI.  a  Di- 
vision of  Elcctrographic  Corpora- 
tion. 

He  has  been  an  executive  in 
the  television  industry  since  1958, 
and  comes  to  VPI  from  the  Video- 
tape Center  where  he  was  vice- 
president  in  charge  of  commercial 
sales.  Prior  to  that  he  was  an  ac- 
count executive  with  MGM, 


20« 


BUSINESS   SCREEN 


1967 


Some  Notes  on  the  Pursuit  of  Excellence: 


(CONTINUED  FROM  PACE   103) 

but  no  one.  should  take  offense. 
I  Well,  who's  to  say  they're  all 
I    wrong? 

The  film  writer,  then,  must  cope 
with  more  jargon  than  just  his 
own.  He  has  to  translate  words 
from  clients  and  producers  into 
what  the  words  really  mean  —  not 
necessarily  what  thev  impart  liter- 
ally. 

The  tremendous  overflowing  of 
film  into  our  society  has  worked 
its  own  Gresham's  law  of  over- 
abundance. The  teen-ager  now 
yawns  as  he  clicks  off  the  next 
space  launch  on  color  television. 
How  do  you  top  Cinerama?  So 
much  is  happening,  sometimes 
with  a  large  H.  that  more  people 
get  more  jaded  earlier  in  life  than 
was  ever  thought  possible. 

In  this  overflowing,  themes  and 
ideas,  approaches  and  gimmicks, 
camera  movements  and  angles,  be- 
come commonplace  in  themselves. 
But  a  fresh  idea,  even  if  it's  only 
partially  fresh,  retains  a  certain 
freedom  from  cliche  that  all  our 
gimmickry  cannot  overcome. 

The  only  trouble  is  that  an  idea, 
any  idea,  has  in  it  the  germs  of  of- 
fending someone,  however  slight  a 
minority  that  someone  might  be. 
The  fresher  the  idea,  of  course,  the 
more  possibility  that  it  can  offend. 
This  is  the  cross  we  all  bear  in  film 
—  clients,  producers,  directors, 
writers,  editors  —  the  whole 
shebang  of  us. 

I  wish  1  could  suggest  a  cure  for 
this,  something  that  would  make  it 
possible  for  every  man-jack  of  us 
to  express  himself  fully  and  re- 
freshingly on  film.  But  most  of  life 
is  something  of  a  consensus,  some- 
thing of  a  committee-ization,  so 
film  becomes  that,  too.  A  camel, 
it  has  been  said,  is  a  horse  de- 
signed by  a  committee. 

Still,  we  who  write  films  —  we 
who  want  to  do  little  else  in  life 
and   are   probably  good   for  little 


ESKO  TOWNELL 
Writer -Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


else  —  will  congenially  and  pa- 
tiently, sometimes  with  blood  on 
our  brows,  try  to  fight  this  great 
Truism:  ideas  are  dangerous  and 
fresh  ideas  are  more  dangerous 
than  any. 

We  film  writers  have  a  lot  to 
learn.  Our  successes,  let  alone  our 
failures,  are  full  of  the  imperative 
to  keep  an  open  mind,  to  avoid 
any  hint  of  smugness  whatever  the 
degree  of  material  success. 

Our  industry  has  a  passion  for 
festivals,  for  awarding  prizes,  for 
issuing  press  releases  on  how  good 
we  are.  This  is  human  enough  and 
American  enough.  But  in  our  heart 
of  hearts,  we're  smart  enough  to 
know  that  excellence  is  always 
somewhat  elusive. 

This  pursuit  of  excellence  can 
keep  us  young.  Nothing  really 
good  can  come  from  someone  who 
thinks  he  has  all  the  answers. 
What  we  need  most  of  all  is  a 
kind  of  collective  instinct  among 
clients  and  producers,  directors 
and  writers,  that  consensus  is  not 
always  the  answer.  Nor,  for  that 
matter,  is  unbridled  individualism. 
Gimmicks  and  interplay,  coffee- 
klatsches  and  conferences,  middle 
echelons  of  command  and  higher 
echelons  of  command,  camera 
tricks  and  emotional  ploys  —  all 
are  the  /n/rastructure  of  film,  the 
environment  of  the  business. 

The  real  structure  is  idea.  Film 
k  primarily  idea  or  film  is  primar- 
ily nothing.  The  world  will  little 
consume  nor  long  remember  any- 
thing else,  anything  le.w. 

My  own  dictum  of  film  is  that 
anything  that  can  be  expressed  as 
an  idea  can  be  expressed  in  film 
terms.  Sometimes  it's  quite  hard, 
but  it's  always  quite  possible.  In 
these  terms,  audio  is  never  subor- 
dinate to  visuals  nor  vice-versa, 
but  both  are  always  subordinate  to 
and  serving  iileas.  A  film  of  the 
Gettysburg  Address,  for  example, 
would  have  audio  superior  to  vis- 
ual, almost  certainly  —  a  kind  of 
blasphemy  to  many  film-makers. 
Bui  it  would  be  the  idea  of  such  a 
film  that  makes  this  necessary, 
therefore  desirable. 

Film  is  for  us.  We  are  not  for 
ihe  film.  When  the  medium  he- 
loiiies  the  message.  Dr.  McLuhan, 
the  message  becomes  worthless. 
Cinerama  is  a  3-inch  screen  com- 
pared to  the  mind  that  is  stimu- 
lated by  an  idea  worth  having.  • 
•        •        * 

Ki>.  Nort:  This  'open  forum"  for 
experienced  film  writers  will  be 
continued    in    subsequent    issues. 


HAVING  FILM  PROBLEMS? 
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£7  CORPORATION  is  one  of  the  largest,  com- 
pletely integrated  motion  picture  and  audio-visual 
facilities  in  the  country. 

^  CORPORATION'S  permanent  staff  of  more  than 
21)0  employees  includes  writers,  producers,  directors, 
editors,  cameramen  and  animation  artists  with  the 
most  sophisticated  and  modern  Oxberry  animation 
equipment  at  their  disposal. 

£7  CORPORATION'S  fully  integrated  facility  pro- 
vides us  with  unique  capability  to  produce  the  highest 
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for  clients  all  across  the  country. 

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mil     I'HODI  <   I  ION     RKVIF.W 


207 


Fcrminale   Negotiations  for  Sale 
of  Pathe's  Eastern  Lab  to  Fox 

■ri  Lawrence  I.  Wcisnian.  Chair- 
man of  the  Board  and  President 
of  Patlie  Industries,  Inc..  has  an- 
nounced (hat  ncLiotiations  with 
20lh  Century  Fox  Film  Corp.  for 
the  sale  to  that  company  of  the 
Pathe  Laboratories,  Inc.  East 
Coast  Laboratory  have  been  ter- 
minated. 

Mr.  Weisman  said  that  after 
several  months  of  negotiations  the 
parties  were  unable  to  agree  on  the 
disposition  of  the  large  backlog 
and  commitments  for  motion  pic- 
ture film  processing  that  Pathe  has 
on  hand.  Pathe's  New  York  lab- 
oratory processes  appro.ximately 
350  million  feet  of  motion  picture 
film  each  year  for  major  motion 
picture  and  television  film  produc- 
ers. 

Mr.  Weisman  said  that  based 
on  unaudited  figures  presently 
available  he  expected  Pathe  Indus- 
tries to  earn  S944.640  for  the  12 
months  ending  Dec.  31,  1966,  or 
approximately  23  cents  a  share. 
This  represents  the  highest  earn- 
ings per  share  in  the  last  five 
years.  • 

*        *       * 

Florman  Building  a  Worldwide 
Network  of  Producer  Equipment 

ii  Arthur  Florman,  President  of 
F&B  Ceco.  Inc.,  reported  from 
Taipei,  Taiwan,  that  he  has  ap- 
pointed Ya  Chung  Industrial  Co., 
Ltd.,  24  Hwai-Ning  Street.  Taipei, 
as  exclusive  agent  for  F&B /Ceco 
products  and  services  in  Taiwan. 
This  is  the  second  of  a  world- 
wide network  of  agencies  which 
Florman  formed  during  his  re- 
cent round-the-world  trip. 

F&B  Ceco,  Inc.  is  also  repre- 
sented in  Japan  by  Doi  Works. 
Ltd.,  9  Kawazoe-Cho,  Nakano-Ku. 
Tokyo. 

K.  C.  Woo,  president  of  Ya 
Chung,  also  heads  the  Asia  Mo- 
tion Picture  Co.  Ltd..  as  well  as 
several  hotels,  travel  agencies,  ex- 
port-imoort  and  manufacturing 
firms.  Mr.  Woo  says  that  Taiwan 
is  a  prime  area  for  film  produc- 
tion because  of  its  favorable  sub- 
tropical climate,  varied  topog- 
raphy,, inexpensive  labor  and  liv- 
ing costs  and  wide-spread  knowl- 
edge of  the  English  language.  By 
making  available  the  stocks  of 
F&B  Ceco  motion  picture  equip- 
ment for  rental  and  sale.  Ya 
Chung  hopes  to  attract  film  mak- 
ers from  all  over  the  world. 

Mr.  Florman"s  goal  is  to  set  up 
facilities  in  all  film  producing 
countries  not  only  for  local  pro- 
ducers, but  for  location  companies 


208 


News  Along  llie  Film^Tape  Production  Line 


from  other  nations.  He  estimates 
the  cost  of  transporting  produc- 
tion equipment  from  Hollywood  to 
Taiwan  for  shooting  the  recently 
completed  2()th  Century-Fox  Fea- 
ture. Sand  Pebbles,  at  more  than 
SI  00.000.  • 

*        *        * 

MPO  Expands  Tape  Films  Kenco 
Division;  Ahio  Heads  Operation 

"-■  The  Tape  Films  Inc. -Kenco  di- 
vision of  MPO  Videotronics  has 
expanded  its  service  operations 
and  moved  into  new  headquarters 
in  the  Movielab  Building,  619 
West  54th  Street.  New  York. 

The  new  space  permits  TFI  to 
increase  its  services  in  print  pro- 
curement and  distribution  in  both 
film  and  tape  TV  commercials 
and  programs. 

Charles    Ahto,    formerlv    with 


Deluxe  Labs,  has  been  appointed 
general  manager  and  now  heads 
up  the  entire  Tape  Films  Inc- 
Kenco  operation,  both  in  New 
York  and  the  Secaucus,  N.J.  stor- 
age facility  and  library. 

Mr.  Ahto  will  also  be  responsi- 
ble for  the  TFI-Kenco  service  fa- 
cility on  the  West  Coast  at  140 
Universal  City  Plaza.  Holly- 
wood. • 
»        «        * 

Bebell  &  Bebell  Now  Has  ME-4 
Ektachrome  35  Film  Processing 

■-  An  ME-4  Ektachrome  35mm 
reversal  motion  picture  process- 
ing service  is  now  being  offered 
by  Bebell  &  Bebell  Color  Labora- 
tories. Inc..  New  York. 

According  to  Norman  Lars 
Bebell,  president,  this  is  the  only 
commercial   film   laboratory  facil- 


Sharp  —  Distinct 

Full  color,  Full  contrast 

Pictures  in  Average  Room  Light 


Microfilm    Render- 
Printer   by   3M 


Millions  of  tiny  lens  on  the  POLACOAT  LENSCREEN  transmit 
rather  than  reflect  light.  Whether  your  room  has  natural  or 
artificial  light  — or  both  —  LENSCREEN  assures  maximum  con- 
trast and  easy  viewing. 

LENSCREEN  is  available  in  glass,  plexiglas,  other  plastics  — 
may  be  ordered  as  material  by  the  square  foot. 


LENSCREEN 


is  ideal  for 

Sales  &  Business  Presentations 
Exhibits  —  Displays  —  Training 
Display  of  Data  &  Information 


POLACOAT,  INCORPORATED 

972S  CONKIIN   ROAD     •     BlUE   ASH,  OHIO,  4S24} 


ity    processing    both     16mm    and 
35mm   ME-4  Ektachrome  on  tl 
east  coast.  Previously  ME-4  Eki, 
chrome  35mm  had  to  go  to  Cali 
fornia  for  processing. 

Mr.  iiebell  said  that  the  ul 
color  reversal  processing  times  wi 
aid  producers  in  getting  faster 
service  on  duplicate  color  work- 
prints  without  going  back  to  nega- 
tive. Color  reversal  camera  film 
permits  faster  screen  tests,  faster 
test  commercials,  and  faster  ani- 
mation tests.  It  is  used  when  light- 
ing conditions  do  not  allow  usage 
of  the  slower  speed  color  negative 
film.  • 

*        *        * 

Broadcast  Students  Tour  Elektra 
Studio  to  Learn  Film  Techniqueb 

7'    Broadcast    advertising   studeni 
from    Pennsylvania   State    Univci- 
sily  will   visit  the   New  York   of- 
fices and  studios  of  Elektra  Film 
Productions   on  April   7   to   lear 
first-hand  how  a  commercial  pn 
duction    is    made.    Conducted    h 
Kim  B.  Rotzoll,  Chairman  of  thL 
University's    Advertising    Option 
the    group    will    be    shown    man- 
phases    of   commercial,    industri.i 
and  educational  movie-making  — 
from     storyboard     to     screening 
room. 

Elektra's  president.  Sam  Mag- 
doff,  will  also  invite  an  agencv 
executive  from  one  of  the  ac- 
counts he  is  working  with  at  the 
time,  together  with  an  executive 
from  the  client  firm  to  participate 
in  the  seminar.  All  three  will  ad- 
dress the  students,  then  conduct 
a  question-and-answer  session  in 
Elektra's  board  room.  • 

*        *        * 

AF  Offers  'The  Gardening  Game' 
Film  on  Attractive  Yard  Care 

i"  A  gardenful  of  fun  ideas  for 
more  attractive  yard  care  may  be 
seen  in  a  new  16mm  color  film. 
The  Gardening  Game,  presented 
by  True  Temper  Corporation, 
manufacturer  of  garden  and  lawn 
care  tools.  The  22-minute  motion 
picture,  produced  by  Dick  Roberts 
Films,  with  the  assistance  of  Mar- 
jorie  Dietz.  Editor  of  Home  Gar- 
den Magazine,  is  available  for 
free-loans  to  adult  groups,  garden- 
ing clubs,  resorts,  and  TV  sta- 
tions through  the  facilities  of  As- 
sociation Films,  Inc. 

In  the  film.  George  and  Beth 
Rogers  are  pictured  as  a  talented, 
charming  young  couple  with  a 
lovely  home,  hut  they  are  utterly 
defeated  by  almost  anything  that 
grows  until  their  neighbors.  Herb 
and  Helen  .^dams.  show  them  how 
to  play  The  Gardenini;  Game  and 
make  landscaping  a  truly  satisfy- 
ing outdoor  sport.  • 


BUSINESS    SCREEN    •    1967 


Tecluiicolor  >  Conmicrcial  and  licUicatioiuil  Division  field  sales  executives 
;■!>•.(  al  main  irilrancc  of  comiMimj'.s  new  plani  in  California  at  conclu'don 
I't  mint  thrii-day  confenncc.  Pictured  {I  to  r):  E.  Del  Smith.  Wa.shing.- 
ti'ii.  D.  C;  Jack  Baigclman,  Chicago:  Harold  Johnson.  Detroit;  Stephen 
I'liicher.  Sew  York;  Robert  Kreintan,  general  manager  of  C&E  Division; 
I  ill  Ralston.  Dallas;  Arthur  Salkin,  Atlanta;  Jack  Kershatc,  International 
(   rrration.s,  London;  and  Kulman  SpelUtich.  manager.  Audio-Vis-iial  Sales. 


(  1 1 ANGING      CORPORATION : 

I  (  ONTINUED      FROM      PAGE       121) 

iiiinpuier  or  whether  it's  some  de- 
\ue  that's  only  on  the  horizon. 
\iich  CIS  lasers,  for  instance,  and 
Ui\cr  technology  —  whatever  this 

II  ///  bring  for  i4S  —  why.  if  it  will 
Jo  this  job  better,  if  it  will  help 
w.  increase  our  market  potential 
uinl  improve  our  quality,  run  a 
more  efficient  operation,  then  I 
u  iint  to  be  right  in  there  helping 
make  the  change." 

Fortune  Films  has  recently  held 
a  scries  of  previews  of  Tlie  Era  of 
Radical  Change  and  the  Corpora- 
tion for  leading  industrial  execu- 
ii\cs  in  New  York. 

Some  of  the  comments  by  mem- 
Krs  of  these  audiences  are  inter- 
cstmg: 

"Your  film  is  stimulating  and 
thought-provoking  and  will  serve 
as  a  reference  point  in  our  think- 
ing." —  Fritz  C.  Hyde.  Jr..  Presi- 
dent. Revere  Copper  and  Brass. 

""All  of  us  found  your  film  in- 
teresting and  impressive.  iVe  have 
already  begun  a  series  of  showings 
throughout  the  company."  —  Da- 
vid L.  Luke  111.  President.  West 
Virginia  Pulp  and  Paper. 

"The  pace  of  change  is  indeed 
a  major  challenge  to  business  to- 
day. I  like  the  way  your  film 
doesn't  just  view  with  alarm  but 
si4ggests  answers."  —  Ralph  E. 
Ablon.  President,  The  Ogden  Cor- 
poration. 

Prints  of  the  27-minule  color 
film  are  available  to  business  men 
and  to  colleges  on  short-term  free 
loan  from  Fortune  Films.  Time  & 
Life  Building.  New  York,  N.Y. 
I(H)2(). 

.Armco  Steel  Corporation  is,  of 


course,  showing  the  film  to  em- 
ployees, stockholders,  colleges, 
customers  and  the  financial  com- 
munity. • 

*  *  * 

Mutschmann  Films  Re-Locates 
Studio,  Offices  at  Frazer,  Pa. 

Mutschmann  Films,  formerly  of 
Paoli.  Pa.,  has  relocated  its  studios 
and  offices  at  520  Lincoln  High- 
way,  Frazer,   Pa.  • 


Federal  Home  Loan  Banks' 
Story:  "SlOO  Million  a  Day" 

The  relationship  of  the 
Federal  Home  Loan  Bank 
system  to  the  nation's  savings 
and  loan  associations  —  the 
role  they  play  in  helping  re- 
build after  disasters  are 
graphically  told  in  a  new  26- 
minute  color  film,  sponsored 
by  the  system  and  produced 
by  MPO  Productions. 

It  was  premiered  last 
month  at  Board  meetings 
with  directors  and  presidents 
of  the  Federal  Home  Loan 
District  Banks.  The  film, 
lensed  throughout  the  U.S. 
(including  Alaska  and  Puerto 
Rico )  shows  the  effects  of  a 
tornado  in  Topeka.  Kansas 
and  the  part  banks  played  in 
rebuilding.  The  Alaskan 
earthquake  and  rebuilding 
there  is  also  presented. 

Julius  Potocsny  directed 
and  Gus  Eisenmann  pro- 
duced for  MPO.  The  original 
score  was  composed,  ar- 
ranged and  conducted  by  Ray 
Martin.  Ray  Scott  did  the 
narration.  Film  is  available  to 
colleges.  TV  and  adults.     • 


the  mark 
of  distinction 
in  business  films 


We  exist  to  serve  you  through  the  medium  of  trim  in 
a  manner  unexcelled  .  .  .  and  in  a  scope  unlimited.  No 
matter  what  or  where  your  settmg  needs  to  be.  we 
can  reach  out  and  provide  the  best  talent  and  the  best 
facilities  for  the  job  of  producing  creative  and  out- 
standing motion  pictures  or  slide  films.  Over  the  years 
we  have  served  an  imposing  list  of  clients,  most  on  a 
repeat  basis.  We  would  welcome  the  opportunity  of 
discussing  your  film  needs. 

HENRY   USHIJIMA   FILMS,  mc. 

IIOJ  Harrison  Avenue   •    Park  Ridge.  Illinois 
Area  Code  312  698-3331 


For  the   finest   in   audiovisual   production   and   equipment,   refer   to   these 
bigger,   better    pages   of   the    industry's    leoding   source:    Business   Screen. 


move  your  products 

VISTA-SELL 


DuKane 


Pot  "action'  into  your  point  of  purchase 
sales  program. 

Capture  your  prospect's  interest  and  present 
your  sales  message  where  the  customer  makes 
his  buying  decision.  Increase  your  sales  with 
an  exciting  "Vista-Sell  "  display  that  puts 
COLOR,  MOTION  and  ACTION  into  your  pro- 
duct story.  Easy  to  operate  . .  .  runs  and  re- 
peals continuously. 

CALL    OR    WRITE    FOR    FULL    DETAILS 

DUKANE     CORPORATION 

AUDIO   VISUAL  DIVISION 

DEPTBS-27A    ST  CHARLES.ILLINOIS 60174 

PHONE  312  584  2300 


I7lh    PRODUCTION    REVIEW 


209 


the  screen 

NEWS   OF   STAFF    APPOINTMENTS   AND   A-V    INDUSTRY    DEVELOPMENTS 


Ken  Jones,  nctc  sales  inanaii,ii  a'. 
Cl'l.   uith    credit   chiej   Don    GttiiU. 

Top  Executives  in  New  Positions 
at  Consolidated  Film  Industries 

i  Executive  appointments  made  by 
Sidney  P.  Solow.  president  of  Con- 
solidated Film  Industries,  have 
brought  Ted  Fogelman  the  post  of 
vice-president  in  charge  of  produc- 
tion. He  is  also  laboratory  super- 
intendent at  the  Hollywood-based 
plant.  Fogelman  began  his  career  . 
at  CFI  as  a  maintenance  and  clean- 
up man  and  rose  through  various 
jobs  to  become  head  of  its  16nim 
division. 

Edward  H.  Reichard,  who  joined 
the  engineering  department  at 
CFFs  Fort  Lee,  New  Jersey  plant 
in  1933,  has  been  appointed  vice- 
president  in  charge  of  engineering 
and  chief  engineer  of  CFI. 

Ken  Jones,  formerly  credit  man- 
ager, has  taken  over  as  sales  man- 
ager and  will  also  supervise  opera- 
tions of  the  credit  department,  now 
headed  by  Don  Gault.  Stephen  S. 
Boskin  has  joined  CFFs  public  re- 
lations department  as  expansion  of 
the  laboratory,  begun  last  year, 
continues.  • 

*  *        * 

Creenebaum  Elected  President, 
Board  Member  of  Panacolor,  Inc. 

i~  The  election  of  Charles  L. 
Grcenebaum  as  president  and  a 
member  of  the  board  of  directors 
of  Panacolor,  Inc.,  has  been  an- 
nounced by  chairman  Harry  Har- 
ris. Creenebaum  was  formerly  a 
vice-president  of  the  Hertz  Corpo- 
ration and  general  manager  of 
Hertz  Rent-a-Car. 

The  firm  is  currently  engaged  in 
perfecting  a  new  audiovisual  mo- 
tion picture  film  system  and  in 
processing  motion  picture  release 
prints  for  theatrical  use.  Panacolor 
executive  offices  are  located  in 
New  York  City  and  the  company 
maintains  laboratories  in  Lodi, 
New  Jersey  and  Hollywood,  Calif. 

*  *        * 

George  Wyland  Heads  Creative 
Sevices  as  V.P.  at  Filmex,  Inc. 

i:  George  Wyland  has  joined 
Filmex,  Inc.,  New  York,  as  vice- 


Ted  Fogelman,  CFI  vice-presi- 
dent and  the  production  chief. 

president  and  director  of  creative 
services.  Robert  I.  Bergmann. 
president,  made  the  announcement 
last  month.  Mr.  Wyland's  respon- 
sibilities in  this  newly  created  po- 
sition lie  mainly  in  the  Business 
Film  Division,  in  addition  to  con- 


Edward  H.  Reichard,  L.p.  u:ho 
heads    CFI    engineering   staff. 

suiting  in  other  creative  areas  of 
the  company. 

Since  1962,  he  has  been  with 
Fuller  &  Smith  &  Ross,  Inc.,  as 
vice  president  and  creative  direc- 
tor of  the  Television  Department. 
He  headed  his  own  creative  coun- 


Mdtt  Fdrrell  Productions 
Has  Gone  Mernati'ondlf 

Our  affiliation  with  a  world-wide  network 
of  film  producers  created  through 


CHARTER  MEMBER 
INTERNATIONAL  QUORUM  OF 
MOTION  PICTURE  PRODUCERS 


.  .  ,  enables  us  to  offer  economical  motion  picture 
coverage  ,  .  .  not  only  in  North  and  South  .America 
.  ,  ,  but  also  in  the  rapidly  expanding  markets  of 
Europe,  .\frica  and  Asia. 

What  on  earth  do  you  want  to  film?  Let  us  help 
you  plan  your  international  requirements. 


Matt  Farrell  Productions,  Inc. 

213  East  .38lh  .Street,  New  York.  .\.  Y.  10016 
Phone:   212/683-83.58 


seling  service,  and  has  worked  with 
Filmex  on  a  number  of  documen- 
tary and  industrial  films.  • 

*        *        * 

Warrington  to  Business  Theater 
Staff  of  Jam  Handy  Organization 

■  Jamison  Handy,  president  ol 
The  Jam  Handy  Organization,  ha^ 
announced  the  appointment  of 
Frank  Warrington  to  the  business 
theater  staff.  He  will  locate  in  the 
Chicago  area.  Warrington  has 
served  as  a  director  of  motion  pic- 
tures and  business  theater  produc- 
tions for  J  HO  in  Detroit  and  was 
subsequently  a  consultant  on  sales 


Frank  Warrington,  to  Chicago 

meetings  and  executive  speech  de- 
velopment. He  has  considerable  ex- 
perience in  radio  as  a  writer  and 
show  director.  • 

Bob  Edmonds  to  Direct  Sales  of 
International  Film  Bureau,  Inc. 

--  The  new  sales  manager  of  the 
International  Film  Bureau.  Inc.  in 
Chicago  is  Robert  Edmonds,  who 
has  made  nearly  50  classroom 
teaching  films  and  has  also  taught 
all  aspects  of  film  production  at 
the  Institute  of  Design  and  Co- 
lumbia College  in  Chicago,  as  well 
as  at  the  Film  Institute  of  CCNY, 
New  York  LIniversity  and  Long 
Island  University,  in  New  York. 

He  began  his  film  career  at  the 
National  Film  Board  of  Canada 
and  was  most  recently,  executive 
producer  for  the  Walter  G.  O'Con- 
nor Company  in  Harrisburg,  Pa. 
In  his  new  IFB  post,  he  will  also 
serve  in  various  production  ca- 
pacities, • 
*        *        * 

Dr.  Eldon  Bauer  Named  Assistant 
to  Vice-President  at  Graflex,  Inc. 

is-  Dr.  Eldon  E.  Bauer  has  been 
named  assistant  to  the  vice-presi- 
dent at  Graflex..  Inc..  and  has  been 
given  responsibility  for  Gratlex 
planning,  management,  informa- 
tion services  and  international  op- 
erations. He  reports  to  Charles  E. 
Rausch.  vice-president  for  opera- 
tions at  the  Rochester.  N.  Y.-based 
manufacturing  company.  • 


210 


BUSINESS    SCREEN 


1967 


tlie  screen  executive 

DIRECTORS  of  F.  K.  Rockett  Productions,  Inc.  (Delaware)  have 
elected  36-year-()ld  Thomas  Cole  as  the  conipain's  third 
president  in  its  42-year  history.  The  North  Hollywood-based 
film  company  chief  is  a  fonner  network  television  producer  with 
experience  in  botli  educational  and  entertainment  films.  He  has 
alreadv  announced  the  signing  of  Stein  Erikson  Ski  rilins  to  pro- 
duce a  90-minute  color  picture  and  work  is  in  progress  on  a  scries 
of  educational  films  for  a  company  in  India. 
■sV  Stephen  A.  Ciechon  is  the  new  president  of  Cahin-DeFrenes 
Corporation  in  Philadelphia.  A  fonner  vice-president  oi  the  com- 
pany he  began  his  film  career  IT  years  ago  as  a  film  editor's  as- 
sistant at  the  former  DcFrenes  Company  and  within  a  few  years 
became  editorial  supers  isor.  His  broad  experience  includes  writ- 
ing and  direction.  Russell  K.  Spear  is  handling  marketing  opera- 
tions at  (Jalvin-Del'rencs.  Both  appointments  became  eftecti\e 
on  February  1. 

Ti-  Lars  Hednian  has  joined  tlii'  Fred  A.  Niles  Communications 
Centers,  Inc.  as  \  ice-president  in  charge  of  special  projects.  .Ac- 
cording to  Fred  .\.  Niles,  president  of  the  connnercial  and  indus- 
trial motion  picture  companx'.  Hedmans  talents  as  a  still  photog- 
rapher of  note  will  be  used  primarily  in  the  production  of  color 
television  commercials.  "We  will  be  taking  advantage  of  his 
creative  abilities  in  the  direction  of  photography,  lighting  and 
composition. "  .Niles  said. 

i::  Stephen  C.  Williams  has  become  production  manager  of 
Mutschmann  Films,  Frazer,  Pa.,  according  to  studio  president 
\V.  F.  Mutschmann.  He  was  fonnerly  assistant  film  director  at 
television  station  WPHL-TV  and  is  a  graduate  of  the  University 
of  Kansas  School  of  Journalism,  where  he  majored  in  communi- 
cations studies. 

i-~  Ralph  DrcNvry  is  the  new  executive  vice-president  of  Lori 
Productions,  Inc.  of  Los  Angeles,  responsible  for  general  admin- 
istration and  production  supervision.  President  Jack  Wipper  also 
announced  the  appointment  of  Peter  Baron  as  director  of  Lori's 
expanded  T\'  connnercial  department.  He  has  been  a  staff  direc- 
tor there  and  was  pre\  iouslv  radio  and  T\'  director  for  Collver 
Advertising.  Toronto  and  with  Foote,  Hilton  and  .\therton  in 
New  York  CAt\\ 

<~  William  J.  (Bill)  Devlin  is  vice-president  of  sales  at  the  Wil- 
liam H.  Matthews  Company,  Pittsburgh  producer  of  industrial 
films.  Before  joining  the  compaiiv.  he  was  regional  business 
manager  for  Iron  .Age  and  Iron  .\ge  International  and  also  served 
four  vears  at  Fuller  and  Smith  and  Ross  and  for  three  vears  was 
advertising  program  manager  of  .Vlcoa.  Devlin  is  a  graduate  of 
Carnegie  Tech. 

ir  Margaret  (Mark)  Murrell  has  beCTi  named  creative  director  at 
Carlocke  Langden.  Dallas-based  film  production  and  promo- 
tional fimi.  Beltv  Whitlock,  president  of  Carlocke  Langden. 
noted  that  Miss  .\Iurreil  has  worked  in  advertising  in  Dallas  for 
the  past  12  years  as  a  corporate  and  agency  ad  executive. 
i'  Reginald  .Armour,  president  of  S.O.S.  Photo-Cine-Optics,  Inc. 
has  appointed  C.  H.  (.Andy)  Beal  as  vice-pnsideiit  in  cliargc  ol 
that  company's  West  Coast  activities.  Beal  will  make  his  head- 
(|uarters  at  106.'i5  Burbank  Boulevard  in  North  Hollvwood,  Calif. 
it  The  board  of  directors  of  Eskay  Film  Services  has  aimounced 
the  appointment  of  Harold  Pearson  as  president  and  general  man- 
ager of  the  (Chicago-based  animation  and  optical  service  firm. 
Barnetl  (Bernie)  Farbman  li.is  joined  L  &  L  Eastern  Effects,  a 
division  of  Berkey  A'ideo  Services,  Inc.  as  an  account  executive 
in  that  company's  client  service  area,  according  to  Manuel  .A. 
Casiano,  president  of  the  Berkev  companv  in  New  York  Catv. 
<  H.  Earl  Ralston  is  now  district  .sales  manager  for  the  Commer- 
cial &  Educational  Division  of  Technicolor,  basetl  in  Dallas.  • 


r 


Missile  Systems  Div, 
of  ARC  selects  two 
Da-Lite'  automatic 
projection  screens. 


The  Atlantic  Research  Corporation's  Missile 
Systems  Division,  Costa  Mesa.  California, 
utilizes  two  projection  screens.  Both  fully 
automatic.  And  both  made  by  Da-Lite,  the 
originator  of  the  first  electrically  operated 
screen. 

Why  Da-Lite?  Fully  automatic  operation^ 
goes  down  and  up,  and  out  of  sight,  at  the 
touch  of  the  button  •  Ease  of  handling  • 
Space  conservation  •  Builttolast  construc- 
tion •  And  sensible  prices. 

Electrically  operated  Da-Lite  screens  (4 
models  in  all)  are  designed  for  easy  installa- 


tion on  the  wall,  ceiling  or  within  the  ceiling. 
Sizes  from  50"  x  50"  thru  20'  x  20'. 

The  Da-Lite  screens  Awere  purchased  from 
A.  F.  Milliron  Co..  Inc.  Write  for  information 
and  the  name  of  a  franchised  Oa  Lite  dealer 
near  you. 


IDLA.-LITEe 


Da-Lite  Screen  Co..  Inc.,  Warsaw,  Ind. 


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be  sure  to  include  your  Zip  Code  Number.  Our  circulation  plotes  ore  now 
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See  vuur  pnotographic  dedkf  i" 
WRITE  FOR  DETAILED  LITERATURE 

MAIER-HANCOCK 

SALES,  INC. 
14106  VENTURA   BOULEVARD 

SHE'^MAN   OAKS,   CALIFORNIA 


17lh    PRODI  CI  ION     RKVIKW 


211 


">i-'VirT  ■ 

'  '  L  ^  l£9  1 

Mascelli  s  Basic  Text  on  Cinematographv 


\\'allace  A.  Ross.  (;if;/i/)  dinvloi  of 
Anurican  TV  Coninicrcials'  jcsti- 
iiil  is  pictured  with  first  copy  of 
"Best  T\'  Comincrciah  of  the  Year ' 
held  by  Riixscl!  F.  Neale,  exec.  v.p. 
of  publishers,  Hastings  House,  N.Y. 

"Best  TV  Commercials  of  Year" 
Analysed  for  Student  of  Medium 
■ii  Students  of  the  television  com- 
mercial as  an  effective  medium  of 
advertising  and  those  who  look  to 
the  TV  advertisement  as  an  art 
form  when  at  its  best,  will  find  the 
191-paae  illustrated  compilation  of 
""Best  TV  Commercials  of  the 
Year"  an  extremely  useful  refer- 
ence work. 

Prepared  and  edited  by  Wallace 
A.  Ross,  director  of  the  Ameri- 
can TV  Commercials  Festival,  this 
cloth  bound  volume  was  publish?  1 
by  Hastings  House  ($12.50).  It 
contains  photoscripts  and  text 
analyses  of  the  70  winners  at  the 
1966  festival.  Creative  directors, 
copywriters  and  producers  contrib- 
uted the  background  articles  on 
these  winning  entries. 

There  are  64  storyboards,  each 
of  15-frames,  plus  a  special  color 
folio.  A  trend  analysis  is  offered  by 
Ross  and  VideoRecord,  Inc.  pre- 
pared the  interesting  photoscripts 
which  total  over  900  frames  from 
both  films  and  videotapes  reviewed. 

A  typical  analysis  of  one  of 
these  storyboards  includes  remarks 
by  the  copywriter  or  agency  pro- 
ducer on  what  the  advertiser  was 
trying  to  accomplish  plus  a  com- 
ment from  the  producer  or  direc- 
tor on  how  he  carried  out  these 
specifications.  The  volume  is  also 
being  made  available  at  special 
cost  of  $9.50  for  college  ad  and 
broadcast  classes  and  a  16mm  loan 
print  of  these  award-winning  com- 
mercials is  furnished  with  the 
copies  of  this  volume. 

A  quote  from  Prof.  Albert  Book, 
head  of  the  Advertising  Sequence 
at  the  University  of  Nebraska,  says 
"the  storyboard  with  text  analysis, 
when  combined  with  actual  view- 
ing, fills  a  dire  need  in  education." 


Joe  Mascelli  is  an  award-winning 
cinematographcr  who  has  written 
more  than  100  articles  on  film  sub- 
jects and  is  the  author  of  that  monu- 
mental  American  Cinemato- 
c;sAi'HER  Manual.  In  his  latest 
hook  "The  Five  C's  of  Cinematog- 
raphy"" (Cine/Grafic  Publications, 
244-pages,  $12.50),  Mascelli  pro- 
vides a  really  basic  text  for  students 
of  film  production  techniques. 

This  ASC  specialist  says  that  the 
five  "C's"  of  cinematography  are: 
camera  angles,  continuity,  cutting, 
close-ups  and  composition.  He  de- 
votes chapters  to  all  the  principal 
details  involved  in  each  of  these 
subjects.  These  are  followed  by 
succint  wrap-ups  of  the  key  points. 

The  organization  and  illustrative 


material  in  "The  5  C's  of  Cinema- 
tography" is  excellent.  The  scores  of 
photographs  from  both  35mm  en- 
tertainment and  16nim  industrial 
films  are  supplemented  by  pictorial 
demonstrations  of  actual  techniques 
by  professional  actors. 

This  handsome,  easy-to-read 
book  fulfills  the  intention  of  Joe 
Mascelli,  expressed  in  his  preface: 
"to  provide  greater  insight  into  the 
many  ways  in  which  a  movie  narra- 
tive may  be  filmed  —  with  the  as- 
surance that  the  picture  can  be  edit- 
ed into  an  interesting,  coherent  and 
smooth-flowing  screen  story." 

The  volume  is  an  informative 
gold  mine  for  both  the  beginning 
and  the  experienced  cinematogra- 
phers  who  take  Mascelli's  counsel.  • 


DvKi^Mr 


% 


HARRIS  Trust  lai 

and  Savings  BANK 


PROFeSSlONAL 
BUDGET  PIAN 


Motion  pictures  and 
filnnstrips  produced  by 
Pilot  Productions,  inc., 
Iiave  lielped  tliese 
companies  seli  products, 
services  or  ideas 


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"[[nTvERSAL  (aSTINGS  C0RP0f?ATI0N 


AUTOMATIC  ELECTRIC 


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AVAILABLE  NOW: 

Ask  for  kit  of  12  case  histories  showing  how 
well  known  companies  use  movies  and  film- 
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DOD^GE 


--J    '.'.I'-n-.-rla     \nd. 


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EQUIPMENT 


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Our2Sth 

Anniversary 


PILOT  PRODlC'l'IONS  IXC. 

Producers  of  motion  pictures  and  filmstrips 
1823  Ridge  Avenue  •  DAvis  8-3700  •  Evanston,  Illinois 


Tips  for  Home  Gardeners  in 
Film  "Make  the  Best  of  It" 

■  Are  you  one  of  the  home- 
owners who  always  has  wanted 
to  have  a  picture-book  lawn, 
but  doesn't  know  how  to  de- 
velop one,  or  thinks  it  takes 
too  much  time? 

Well,  International  Harvester 
Company,  manufacturer  of  a 
complete  line  of  lawn  and  gar- 
den tractors  and  accessory 
equipment,  has  endeavored  to 
tell  you  how  to  do  it  in  a  new- 
ly released  16mm  sound  and 
full  color  motion  picture  on 
lawn  and  garden  care. 

The  32-minute  film,  entitled 
Make  the  Best  of  It,  gives  the 
viewer  a  detailed  description  of 
how  to  maintain  his  lawn,  trees, 
shrubs,  and  evergreens  through 
the  four  seasons  of  the  year. 
The  experts'  advice  contained  in 
the  motion  picture  is  inter- 
spersed with  comedy  situations 
showing  ""how  not  to  do  it". 

Intended  for  garden  clubs, 
businessmen's  organizations, 
women's  clubs,  civic  and  church 
organizations,  the  film  is  avail- 
able for  viewing,  free  of  charge, 
except  for  postage  required  to 
return  films,  through  the  Farm 
Film  Foundation.  1425  ""H" 
Street,  N.W.,  Washington,  D.C.. 
or  Modern  Talking  Picture 
Service,  Inc.  at  3  East  54th 
Street,  New  York,  N.  Y.         • 

*        *       * 
Problems  of  Slips  and  Falls 
Covered  by  a  New  Aetna  Film 
*  A   new   animated   film   that 
deals  with  the  problem  of  slips 
and   falls   while   on   the   job   is 
about    to    be    released    by    the 
Aetna  Life  &  Casualty  Co.   in 
cooperation   with   Parke.    Davis 
&  Company. 

Entitled' 7"o  Fall  Or  Not  To 
Fall,  the  12-minute,  full-color 
film  will  be  available  shortly 
through  Aetna  and  the  National 
Safety  Council  on  a  free  loan 
basis  to  any  group  or  organiza- 
tion in  the  nation.  Its  chief  ex- 
posure, however,  is  expected 
through  showings  in  various  in- 
dustrial plants. 

The  film  is  a  result  of  a  three- 
year  study  undertaken  by 
Parke-Davis  at  its  headquarters 
here  which  showed  that  the 
biggest  source  of  lost  time  in- 
juries to  its  workers  were  slips 
and  falls  while  on  the  job.  This 
data  from  the  drug  firm  was 
turned  over  to  Aetna,  which 
then  used  much  of  the  material 
in  producing  the  film  which 
thev  will  now  distribute.  • 


212 


BUSINESS    SCREEN 


1967 


AMERICAN    CANCER    FILMS: 

(CONTINUED  FROM  PAGE  129) 
of  the  Cancer  Paiieni  and  Clukl- 
hootl  Cancer. 

In  the  public  education  sector, 
more  than  1 1  million  Americans 
saw  the  Society's  lay  films.  Latest 
of  these  was  a  Hanna-Barbera  car- 
toon production.  Time  for  Deci- 
sion. The  film  marked  an  innova- 
tion, in  that  it  was  specifically 
meant  for  community  leaders,  ask- 
ing them  to  take  up  the  challenge 
and  to  recognize  the  health  menace 
explicitly.  Time  for  Decision  is  an 
Academy  Award  nominee  in  this 
year's  "Oscar""  awards  program. 
It  was  premiered  in  Jacksonville, 
Florida,  on  January  5  to  a  disting- 
uished audience  of  public  and  pro- 
fessional leaders. 

In  his  introduction  to  Time  for 
Decision  at  this  premiere.  Dr.  Ash- 
bel  C.  Williams,  president  of  the 
American  Cancer  Society,  de- 
clared: ""The  cigarette  smoking 
problem  has  assumed  crisis  propor- 
tions and  the  Society  is  calling  upon 
opinion  leaders  in  every  walk  of 
life  —  including  those  who  pass 
the  nation's  laws  —  to  take  re- 
sponsible action  to  help  reverse  the 
mounting  trend  of  death  caused  by 
cigarette  smoking." 

Following  the  premiere,  the  film 
was  shown  to  community  leaders  in 
L.'iOO  cities  throughout  the  nation. 
In  the  picture,  viewers  are  shown 
a  stylized  and  semi-humorous  car- 
toon treatment  of  the  amazing  hold 
that  cigarettes  have  over  their  vic- 
tims. 

A  new  aspect  of  this  Hanna- 
Barbera  picture  lies  in  the  concept 
of  community  action,  in  addition  to 
awakening  the  individual's  will 
power.  Thus,  the  potential  audience 
for  Time  for  Decision  is  conceived 
of  as  being  among  the  ""actives" 
and  the  opinion-leaders  of  the  com- 
m  u  n  i  t  y,  business-and-industrial 
leaders,  club-figures,  members  of 
the  clergy,  teachers,  executives,  un- 
ion officers,  legislative  leaders  and 
the  like.  • 

1!(  «  * 

The  National  Inrormalion  Center 
for  Educational  Media  Is  Formed 

"  One  of  the  nation's  largest  pub- 
lishing firms  and  the  oldest  and 
largest  independent  university  in 
the  West  have  joined  professional 
hands  to  establish  the  world"s  only 
automated  index  of  audiovisual  ma- 
terials. 

The  McGraw-Hill  Book  Com- 
pany of  New  York  has  awarded  a 
four-year  grant  to  the  L'nivcrsity 
of  Southern  California  for  the  ex- 
pansion of  its  two-year-old  auto- 
mated film  catalog  project  into  the 


National  Information  Center  for 
Educational  Media  (NICEM).  To 
educators  of  the  world.  NICEM 
can  mean  instant  availability  of 
data  on  all  audiovisual  tiiaterials 
ever  produced  on  a  given  subject. 

use  already  has  put  more  ihan 
30,000  entries,  primarily  motion 
pictures  and  filmstrips,  on  compu- 
ter tapes.  NICEM  will  add  tapes, 
transparencies,  programmed  in- 
structional materials,  disc  record- 
ings and  even  art  prints.  To  this 
memory  bank  will  be  added  all 
listings  in  the  14-volume  Educa- 
tional Media  Index,  published  by 
McGraw-Hill,  and  not  already  in 
the  use  tape  files. 

The  first  of  the  smaller  publica- 
tions which  NICEM  will  produce 
is  the  Index  to  16mni  Educational 
Films,  which  McGraw-Hill  plans 
to  publish  later  this  Spring.  More 
than  15.000  listings  are  indicated 
for  this  volume,  which  may  reach 
600  pages  in  size. 

Glen  McMurry  will  direct  the  ac- 
tivities of  NICEM.  He  initiated 
work  in  this  field  nearly  eight  years 
ago.  An  important  breakthrough 
at  use  came  when  Dr.  James  D. 
Finn,  then  head  of  Cinema  at  the 
university,  obtained  financial  aid 
from  the  U.  S.  Office  of  Educa- 
tion for  a  two-year  study.  Conduct- 
ed with  the  cooperation  of  all  non- 
commercial audiovisual  libraries  in 
an  eight-county  area  comprising 
the  Southern  section  of  the  A-V 
Education  Association  of  Californ- 
ia, the  project  then  catalogued  all 
audiovisual  media  in  these  libraries 
on  computer  tapes.  • 

*        *        * 

F&B  Ceco  Expands  Manufacture, 
Storage  Facilities  in  New  York 
"  .All  the  manufacturing  and  stor- 
age facilities  of  F&B  Ceco,  Inc., 
have  been  moved  into  vastly  larger 
quarters  in  the  14-story  F&B  Ceco 
Industries  Building  at  the  nation- 
wide film  production  equipment 
firms  main  office,  located  at  315 
West  43rd  Street.   New  York. 

In  making  the  announcement, 
Arthur  Florman,  President  of 
F&B  Ceco  said  that  "by  adding 
U),000  square  feet  of  machine 
shop  space,  we  are  able  to  step 
up  production  to  meet  the  increas- 
ing demands  for  our  own  manu- 
factured line  of  equipment.  Be- 
sides the  obvious  convenience  of 
these  shops  now  being  under  one 
roof,  we  are  also  expanding  our 
camera  research  and  development 
and  service  departments,  a  move 
necessitated  by  the  success  of  our 
Doiflex  16,  Cinevoicc  Conversion 
and  BNC  Reflex  cameras,"  • 

BUYERS    READ    BUSINESS    SCREEN 


in  SEATTLE 


AND   THE 

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IN  CLIENT  .4>D  PKODl  CFJ{   SEKMCES 


A   NEW,  MODERN 
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IN   THE    PACIFIC    NORTHWEST 

Cameron  film  productions 

222  MINOR  AVENUE  NORTH    •    SEATTLE.  WASHINGTON  •  98109 


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17lh    PRODI  CTION    RFVIFW 


213 


•  1966  World  Series"  Color  Film 
Available  from  Coca-Cola  Bottlers 

v-i  Previously  mentioned  in  these 
pages  as  one  of  the  year's  most 
popular  sports  film  offerings.  The 
1466  World  Series  is  re-lived  in  a 
40-minute  official  color  film  pres- 
entation, available  nationally 
through  Bottlers  of  Coca-Cola. 
Produced  for  the  American  and 
National  Leagues  of  Professional 
Baseball  Clubs  by  Jack  Lieb  Pro- 
ductions, the  film  has  special  his- 
torical interest  with  its  sequences 
on  Sandy  Koufax"  final  pitching 
effort. 

This  battle  between  the  Balti- 
more Orioles  and  the  Los  Angeles 
Dodgers  is  the  eighth  under  con- 
tinuing sponsorship  by  the  Coca- 
Cola  Company.  Lieb  used  seven 
camera  crews,  shooting  from  every 
conceivable  angle  to  accumulate 
thousands  of  feet  of  film  from  the 
four  games  to  assure  that  every  key 
play  was  caught. 

There  are  such  exciting  "re- 
plays" as  the  back-to-back  home 
runs  of  Frank  Robinson;  unbe- 
lievable outfield  catches  by  Russ 
Snyder,  Paul  Blair,  Curt  Blefary 
and,  on  occasion,  by  Willie  Davis. 
Sparkling  infield  play  by  Luis 
Aparicio,  Brooks  Robinson,  Maury 
Willis  and  Wes  Parker  match  the 
precision  pitching  contributed  by 
Jim  Palmer,  Wally  Bunker,  Don 
Drysdale  and,  of  course,  the  in- 
comparable Koufax. 

Showings  this  spring  are  sched- 
uled to  coincide  with  a  new  Coca- 
Cola  promotion:  "Match  the 
Stars."'  • 

*  *       * 

"The  Better  Way"  Explains 
Long   Distance    Phone   Service 

t  The  Better  Way.  a  12-minute 
color  motion  picture  about  long 
distance  telephone  service,  has 
been  released  for  public  showings 
on  a  free  loan  basis  by  the  South- 
western Bell  Telephone  Company. 
The  16mm  film  traces  develop- 
ment of  long  distance  telephone 
service,  including  Direct  Distance 
Dialing  (DDD)  and  E.xpanded  Di- 
rect Distance  Dialing  (EDDD),  a 
new  service  which  is  being  grad- 
ually introduced  throughout  the 
country.  Southwestern  Bell  serves 
telephone  customers  in  Texas,  Ok- 
lahoma, Arkansas,  Kansas,  Mis- 
souri and  a  small  portion  of  Illi- 
nois within  the  St.  Louis  market 
area.  Keitz  and  Herndon,  Inc.  of 
Dallas  was  the  producer.  • 

*  *        * 

The  Index  of  Sponsored  Films 

i<  Our  annual  index  to  films  re- 
viewed in  1966  issues  will  be 
published  in  next  month's  issue.  • 


10  Million  See  Humble's  Films  Each  Month 


'T'kn  Million  Americans  each 
-'•  month,  either  in  group  meet- 
ings or  on  television,  sec  movies 
owned  —  not  by  a  Hollywood  film 
studio  but  by  an  oil  company! 

With  nearly  5,000  copies  of  36 
motion  pictures  io  circulalion. 
Humble  Oil  4  Refining  Company 
has  one  of  the  largest  film  libraries 
in  the  nation.  Throngh  its  film  pro- 
gram, Humble  loans  general-in- 
terest motion  pictures  free  of 
charge  to  organizations  and  tele- 
vision stations  throughout  the 
United  States. 

"Travel  U^^."  Basic  Theme 
Most  of  the  company's  motion 
pictures  are  travel  films  featuring 
cities  and  states.  Others  are  on 
cultural  and  adventure  subjects, 
conservation,  driver  education,  and 
the  petroleum  industry. 

The  Humble  film  program,  co- 


ordinated by  the  company's  head- 
quarters Public  Relations  Depart- 
ment in  Houston,  was  begun  in 
1961  after  five  domestic  oil  com- 
panies affiliated  with  Standard  Oil 
Company  ( New  Jersey )  had 
merged  into  Humble  Oil  &  Refin- 
ing Company, 

The  new  company  needed  to  ac- 
quaint people  throughout  the  na- 
tion with  its  name  and  trademarks, 
so  a  film  program  was  developed 
to  help  accomplish  these  goals. 

From  the  beginning,  the  pro- 
gram proved  effective  and  Hum- 
ble now  invests  a  half  million  dol- 
lars annually  to  conduct  it.  The 
job  of  filling  thousands  of  requests 
for  film  that  pour  in  each  year  is 
handled  for  the  company  by  Mod- 
ern Talking  Picture  Service,  which 
maintains  Humble  Film  Libraries. 

An  affiliate  —  Modern  TV  — 


WHO'S  THE  GENIUS? 

Why  do  we  make  so  many 
successful  motion  pictures? 

Mrs  THE  TEAM.  .  . 
THE  C03tPA.\Y 

Our  many  years  of  experience 

and  our  continuously  updated 

staff  is  the  answer. 

THY  US 


We're  no  farther  away 

than  the  phone  on  your  desk! 

Call  Film  Graphics, 

212-867-3330 

369  LEXINGTON  AVENUE  •  NEW  YORK,  N.  V.  1001 7 


distributes  films  to  television  sta- 
tions which  request  them. 

Humble  adds  an  average  of 
three  new  films  to  the  program 
each  year.  Many  of  the  new  pic- 
tures are  made  to  update  older 
films  which  have  been  among  the 
most  popular  in  the  company's 
film  catalogue. 
Maiiv   Have  \\  on  Award  Honors 

The  Humble  films,  16mm  and 
in  color,  have  won  numerous  lo- 
cal, state  and  national  awards.  One 
recent  award  winner  was  Wild 
Rivers,  a  conservation  film  pro- 
duced in  cooperation  with  the  Bu- 
reau of  Outdoor  Recreation  of  the 
United  States  Interior  Depart- 
ment. 

Humble  assesses  its  films  as  a 
valuable  aid  in  building  good  will. 
Produced  as  a  public  service,  the 
company's  pictures  are  non-com- 
mercial in  content  and  merely 
identify  Humble  as  the  sponsor. 

A  free  brochure  listing  the  lo- 
cations of  Humble  Film  Libraries, 
and  describing  the  films  available 
to  adult  organizations,  can  be  ob- 
tained by  writing  to  Humble's  Pub- 
lic Relations  Department  at  Post 
Office  Box  2180,  Houston,  Texas 

77001.  • 

*       *        * 

23-Minute    Government    Film 
Shows  8mm's  Role  in  Education 

•m-  a  new  documentary  film  for 
educators,  describing  the  use  of 
8mm  film  as  a  teaching  tool  in 
schools  and  colleges  in  the  United 
States,  has  been  made  available  by 
the  U.  S.  Office  of  Education. 

Entitled,  Smin  Film:  Its  Emerg- 
ing Role  In  Education,  the  film 
shows  examples  selected  to  pro- 
vide a  wide  range  of  illustration 
and  innovation  in  the  use  of  this 
medium. 

The  film  was  produced  by  the 
Project  in  Educational  Communi- 
cation of  the  Horace  Mann-Lin- 
coln Institute  of  School  Experi- 
mentation, Teachers  College,  Co- 
lumbia University,  under  contract 
with  the  U.  S.  Office  of  Education. 

Educators  will  be  able  to  study 
sequences  showing  how  8mm  film 
is  used:  to  instruct  an  entire  class: 
to  instruct  small  groups,  while  the 
teacher  works  with  the  rest  of  the 
class;  for  self-instruction  of  indi- 
vidual students;  to  instruct  handi- 
capped students;  for  ego  develop- 
ment of  children;  and  for  indi- 
vidual studv  and  review  of  lectures 
and  demonstrations  at  a  later  date. 

Prints  of  the  16mm  color  mo- 
tion picture,  which  is  about  25 
minutes  in  length,  may  be  pur- 
chased from  Du  Art  Film  Labora- 
tories, Inc.,  245  West  55th  Street, 
New    York.    New    York,    10019, 


214 


BUSINESS   SCREEN   ■    1967 


l.iiRm    prrsidi  nt.  Ciinter  Doctsch 

Gunier  Doetsch  loins  LaRue,  Inc. 
us  President  of  Chicago  Studios 

One  of  the  industry's  most  dis- 
iniuuishcd  veterans  in  medical  and 
^cientific  film  production,  has  an- 
nounced the  formation  of  a  new 
company.  Mervin  \V.  LaRue,  Inc. 
\\hich  this  veteran  now  heads  as 
hoard  chairman. 

Joining  Mr.  LaRue  as  president 
of  the  expanded.  Chicago-based 
film  firm,  is  Guntcr  H.  Doetsch. 
He  brings  a  long  career  of  active 
experience  in  this  field.  After  grad- 
uation from  Frankfurt  (Germany) 
University  Law  School  in  1952. 
Doetsch  joined  the  motion  picture 
and  photo  illustration  studio  of 
Wolff  and  Tritschlcr.  He  first  be- 
gan working  with  photography  and 
films  at  the  age  of  16.  later  writing 
articles  on  these  subjects  for  Ger- 
man publications  and  working  in 
the  summer  of  1944  as  an  assistant 
director  at  Universum  Film  A.  G. 
(Ufa). 

A  frequent  prize  winner  for  his 
photo  illustration  work.  Doetsch 
came  to  the  U.S.  in  19.56.  estab- 
lishing "Foto-Doetsch  Films"  in 
1957.  Some  of  his  noteworthy  films 
since  that  time  include  /  Si>eiik  for 
Taya.  a  film  about  retarded  chil- 
dren with  Zachary  Scott  and  Ruth 
Ford;  and  a  medical  film.  E.\chan\ie 
Tranjusion  in  the  Management  oj 

Mer\in   \\'.   LaRue,   Sr.   now   hoard 
chairman    oj    nitilical    film    xliulio. 


Hemolytic  Disease  in  the  .Wiv- 
iirn.  made  in  cooperation  with 
hvanslon  Hospital  and  the  North- 
western University  Medical  School. 
This  latter  film  was  an  Ameri- 
can entry  at  the  film  competition 
during  the  ISth  General  Assembly 
of  the  World  Medical  Conference 
in  Helsinki.  Finland.  More  recently 
he  guided  production  of  the  film. 
I  he  ChalU'iii;e  of  Change,  with 
Richard  Widmark  as  narrator. 

Doetsch  married  the  former  Vir- 
ginia Lamb,  an  advertising  copy- 
writer, in  1953.  They  have  one  son. 
Hugo,  born  in  1959.  In  progress, 
he  reports,  are  two  books  on  film 
as  a  propaganda  tool  and  another, 
based  on  a  series  of  lectures  is 
titled,  "Writing,  Directing  and  Edit- 
ing." For  the  past  three  years  Gun- 
ter  Doetsch  has  conducted  an  au- 
diovisual workshop  at  Lake  For- 
rest College.  • 
»        *       * 

Walter  O'Connor  Film  Division 
Opens  Office  in  New  York  City 

A  new  office  in  New  York  City 
will  serve  clients  of  the  Motion  Pic- 
ture Division  of  the  Walter  G. 
O'Connor  Company.  Harrisburg. 
Pa.  Located  at  320  E.  52nd  St.. 
the  facility  will  ser\'e  as  a  sales  and 
production  coordinating  center  for 
the  Pennsylvania  company,  which 
also  includes  a  4-A  advertising 
agency  division.  • 

*  *        * 

Larry  Molloi  Completes  Work 
on  the  TVA  Picture  "Discovery" 

Writer-direetor-ed  i  tor  Larry 
Mollot.  of  New  York  City,  has 
just  completed  work  on  a  new  film 
for  the  Tennessee  Valley  Authori- 
ty, titled  Discovery.  The  picture 
gives  a  child's-eyc  view  of  wonders 
to  be  found  at  the  Land  Between 
the  Lakes,  a  new  national  recrea- 
tion area  in  Tennessee.  It  was 
created  for  both  television  use  and 
for  showings  to  school  audiences. 

*  •       * 

Aronson  loins  Vision  Associates 
as  Producer,  Production  Manager 

N'ision  .-Xssiiciates.  Inc..  New 
York,  has  announced  the  addi- 
tion to  its  staff  of  Sidney  R.  Aron- 
son. in  the  capacity  of  producer 
and  production  manager. 

Mr.  Aronson.  a  native  of  New 
Nork.  served  in  the  Army  from 
1959  to  1961  as  a  television  di- 
rector and  motion  picture  advisor 
to  the  Korean  Office  of  Public 
Information. 

Prior  to  joining  Vision,  he  was 
vice-president  and  production 
manager  of  Guggenheim  Prixluc- 
tions  of  St.  Louis  and  Washing- 
ton. DC.  '• 


SOME   OF   MY   CREDIT   CARDS  .  .  . 

When  you  want  your  film  to  scintillate, 

call  for  a   Poster  Script. 

It's  the  last  word  in  good  writing. 

Realistic  rates  .  .  . 

punctual  delivery. 

HENRY   R,   POSTER 
Complete  creative  writing  services  and  storyboards 

South  Farm  Road  663  Fifth  Avenue 

Port  Washington,  N,  Y,  11050    New  York.  N.  Y.  10022 
(516)  PC  7-1310  (212)  PL  2-7510 


"Production  iiuniher  43-1769 — Take  26  .  .  ." 
NFXr  RECORDING  SESSION,  BOOK 
JUST  HALF-AN-HOIR  ,  .  .  CALL  .  .  . 

CHARLES  MOUNTAIN 

HA    1-5777  •  A/C  212 

NARRATOR  •  COMMERCIAL  SPOKESMAN 

0\1:R   l-'.T  FIL.M.S   N.VRR.Vll.D  IN   l%ti 

ANNOUNCER  FOR     1  DREAM  OF  JEANNIE" 

\i()\n\vs    o\  \BC-T\ 


I7lh    PROni  «    I  ION     Kh\IK\\ 


215 


a-v  equipment  trade  tair 


DtiKiine's    new    "Super-Micromatic" 

/or     iisi'    in     simi-durki'iied    rooms. 

DuKane's  Super  Micromatic  Has 
Brilliant  Light  and  Coated  Optics 

"  Meeting  a  trend  to  film  show- 
ings in  semi-darkened  instead  of 
"blacked-out"  rooms,  the  DuKane 
Corporation  has  introduced  a  new 
automatic  sound  filmstrip  projec- 
tor, the  Super  Micromatic.  with 
high-efficiency  coated  optics  and 
600  watts  of  concentrated  white 
light. 

This  Model  14A650  employs  a 
halogen  quartz  lamp  with  a  life 
expectancy  of  75  hours.  Efficiency 
is  increased  by  a  self-cleaning  fea- 
ture in  which  tungsten  evaporation 
is  redeposited  on  the  filament,  help- 
ing to  maintain  color  balance  and 
light  output.  Standard  35mm  film- 
strips  are  projected;  discs  up  to 
16"  at  33  1/3  or  45  rpm  may  be 
used  in  either  standard  or  micro- 
groove  types. 

Automatic  picture  change 
( l/20th  of  a  second)  is  triggered 
by  inaudible  recorded  signals  and 
strips  are  rewound  while  being 
shown.  2x2  slides  may  be  pro- 
jected by  use  of  an  adapter.  There's 
a  "'program  hold"  feature  and  the 
whole  package  weighs  in  at  24 
pounds;  list  price  is  $295.00. 

Write  the  Audio-Visual  Divi- 
sion. DuKane  Corporation  at  St. 
Charles.  III.  for  useful  technical 
literature.  • 

v:  Write  our  New  Products  Desk 
to  request  data  on  all  equipment. 


NEW  PRODUCTS  &  ACCESSORIES 
Maler-Hancock  16  Viewer/Editor 
Designed  for  Professional  Use 

A  new  portable  16mm  viewer/ 
editor,  companion  to  the  Maier- 
Hancock  Portable  Hot  Splicer,  is 
now  available  from  that  company. 
The  Model  1600  viewer/editor  was 
designed  for  continuous  "profes- 
sional duty"  and  incorporates  four 
rollers,  one  sprocket  wheel,  film 
notcher  and  film  pressure  plate 
with  a  special  mirror  finish  to  pre- 
vent film  damage. 

Optical  system  is  protected  by 
dust  filter,  easily  removed  from 
cleaning.  The  viewer/editor  has  a 
removable  hood  for  use  in  brightly- 


FOR  PRODUCTION  AND  PROJECTION 


Maier-Hancock   16  \'iewer/ Editor 

lit  rooms:  4/4"  by  3  1/3"  viewing 
screen  provides  a  sharp  image. 
Equipped  with  a  6-volt  lamp  and 
transformer-operated  on  110-120 
volts  AC.  the  unit  sells  for  S  159.50. 
Write  Maier-Hancock  Sales,  Inc., 
14106  Venture  Blvd.,  Sherman 
Oaks.  Calif,  for  further  technical 
data  and  nearest  supplier.  • 

*        *        * 

Duncan  Designs  New  Hand  Grip, 
Trigger  Release  for  Eclair  NPR 

There's  a  new  hand  grip  and 
trigger  release  for  the  Eclair  NPR 
camera,  introduced  by  Victor  Dun- 
can. Inc.  The  moulded  aluminum 
grip   incorporates   a  finger-tip   re- 


New  hand  grip  for  the  Eclair  XPR 
camera  dcsitincd  by  Victor  Duncan. 

lease  which  operates  the  camera 
through  a  pig  tail,  included  with 
the  grip.  Accessory  handle  attaches 
quickly  to  camera  with  two  screws. 
With  the  magazine  at  shoulder 
rest,  the  Duncan  grip  assures  cam- 
era balance  and  safety,  completely 
freeing  the  left  hand  for  zoom  con- 
trol or  other  purposes.  Available 
for  immediate  delivery  at  $98  post- 
paid from  Victor  Duncan,  Inc.,  250 
Piquette    St.,     Detroit.     Michigan 

48202.  "  • 

*        *        * 

Big  Dual-Head  Slide  Projector 
by  Genarco  for  Important  Shows 
•??  There's  a  new  dual-head  rear- 
slide  projector  designed  for  color 
video  use.  with  a  single  magazine 
that's  simpler  and  more  versatile 
than  conventional  twin  systems. 
Also  useful  for  trainers  and  busi- 
ness presentation,  the  new  dual- 
head  machine  is  available  from 
Genarco,  Inc. 

Single-magazine  feature  of  the 
new  projector  offers  an  error-free 
advantage  when  projection  auto- 
matically shifts  from  one  optical 
train  to  the  other.  Slide  changing  is 
simplified  by  inserting,  deleting  or 


CHICAGO  FILM  LABORATORY,  INC. 

Quality,  Service  and  Dependability  Since   1936 
to  the   Professional   Producer 


COMPLETE  LABORATORY  XSD 
RCA   SOUND  FACILITIES:   16-35INni 

BLACK   A\D  WHITE   AND  COLOR 
PROCESSING  AND  DUPLICATESG — 
CONTACT  AND  REDUCTION 


:M0ST  MODERN  EQUIPMENT  FOR 
16>IM/3.5M>I  EASTMAN  NEG-POS 
COLOR   PROCESSING 

EDITING.   TITLING.    MUSIC 

AND  EVTERLOCK  PROJECTION  .  .  . 


re-arranging  in  a  single  magazine. 
Genarco's  unit  holds  up  to  70  3 '  4 " 
X  4'/4  "  slides  with  either  glass  or 
Polaroid  mounts  —  the  two  types 
may  be  intermingled.  Black-out  be- 
tween slide  changes  is  also  elimi- 
nated. 

Each  optical  train  has  a  reflec- 
tor. 3.000-watt  lamp,  condensors, 
heat  filter  and  color-corrected  lens 
to  put  6,000  lumens  on  the  screen. 
Lamphouses  are  sound  proofed 
with  a  long-life  cooling  system. 
Write  Genarco,  Inc.,  Jamaica,  N.Y. 
for  descriptive  literature  and  avail- 
abilities. • 

--:;  ---^  * 

Busch  "77"  Projection  System  Is 
Ideal  for  Multi-media  Showings 

A  new  Busch  Mobile  Audio- 
visual Projection  System.  Model 
77.  has  been  announced  by  the 
Busch    Film    and    Equipment   Co. 


SE^D  FOR  OLR  COMPLETE  PRICE  LIST 
PHONT;:  9356783  (A/C  312)  .  1322  \^ .  BELMONT   .WTNUE    .   CHICAGO,  ILL.   60657 


Busch  "77"  Multi-Screen  Cabinet 

The  integrated  system  provides  for 
a  combination  of  35mm  slide,  film- 
strip  and  16mm  sound  projectors 
as  well  as  a  complete  public  ad- 
dress system  and  cartridge  type 
tape  recorder  within  a  self-con- 
tained mobile  cabinet. 

Push-button  automatic  controls 
operate  all  equipment  from  a  con- 
venient side  panel.  The  multi-me- 
dia approach  favored  in  today's 
training  classrooms  and  other  pres- 
entations is  made  very  flexible  and 
convenient  in  this  new  design.  The 
entire  unit  is  said  to  cost  about  one- 
third  of  comparable  custom-built 
audiovisual  systems,  because  of 
factory  assembly. 

Write  for  descriptive  literature 

to  Edwin  Busch.  president.  Busch 

Film  and  Equipment  Co..  214  So. 

Hamilton  St.,  Saginaw,  Michigan. 

*        *       * 

What's  New  in  A-V  Equipment? 

a  Extensive  reports  on  the  latest 
in  audiovisual  equipment  for  pro- 
jection and  production  next  month! 


216 


BUSINESS    SCREEN    •    1967 


equipment  trade  fair 


i-  The  Arriflex  C;or|)oialion  of  America,  sole  U.S.  agents  for  the 
Siemens  motion  picture  projectors,  has  announced  immediate 
a\ailahilif\-  of  a  new  zoom  projection  lens  for  the  Siemens  2000 
16/16  projector.  Tiie  X'ario-S  Tr.urndii  lens  has  a  continually  var- 
iable focal  length  of  30nim-50inm  and  an  aperture  of  f/1.5. 

ti  Also  in  the  news  from  .\rriflex  is  word  that  a  completely  re- 
designed version  of  tlie  Tavlor-Hohson-Cooke  12.5mm  Kinetal 
lens,  in  original  facton'  mount,  is  available  for  .\rri  16S  and  16M 
motion  picture  cameras.  Lens  is  considerably  smaller  in  si/.e. 

■ji-  ColorTran  Industries,  Inc.  has  been  appointed  exclusive  U.S. 
and  Canadian  distributor  of  the  new  "Samcine"  Depth  of  Field 
Calculator  and  Film  Conversion  Chart  manufactured  bv  Samuel- 
son  Film  Ser\  ice,  Ltd..  London,  England.  The  calculator  has  easy- 
to-read  straight-line  scales  \\  hich  cover  the  full  range  of  fixed  fo- 
cal length  lenses  now  in  daily  use.  The  conversion  chart  provides 
all  standard  film  conversions  and  nianv  other  types  of  data. 

■r'  The  General  Electric  Company  has  introduced  a  new  one-inch, 
helical  scan  professional  video  tape  recorder  specificallv  de- 
signed for  educational  and  business  training  use.  The  new  Model 
2-30  carries  a  suggested  list  price  of  S3495. 

I'v  Initial  deliven'  of  the  Quad-S  Optical  Printers  for  the  Super- 
8  format  was  aimounced  in  late  January  bv  Andre  Debrie  of  New 
York,  American  distributors  for  the  Paris  companv  making  it. 
Printing  bv  reduction  from  a  16mm  original,  the  Quad  Super-S 
puts  four  simultaneous  images  on  a  single  strand  of  .3.5nnn  film, 
3.5inm  wide  perforated  for  four  strands  of  Super-S.  These  new 
Tipro  Optical  Printers  are  also  designed  to  make  a  four  rank 
"dupe"  negative  for  latt'r  use  on  continuous  printers. 

•ir  \  new  lOniin  stop-motion  projector,  the  .\thena-T\',  is  offered 
by  L-W  Photo,  Inc.  of  \an  Nuvs.  Califoniia.  It  makes  possible 
for  the  first  time  projection  over  a  wide-range  of  frame  rates, 
including  single-frame,  in  closed-circuit  and  broadcast  T\'  ap- 
plications. Instant  start  and  stop  for  sound,  as  well  as  picture, 
eliminates  three-second  roll-in   for  audio  stabilization. 

i<  The  Filmline  Corp.,  Milford,  Conn,  has  announced  manufac- 
ture of  a  new  16mm  Ektachrome  continuous  film  processor. 
Designated  the  F.E.  .30.  this  all  new  processor  i.s  a  scaled-down 
reverser  of  the  professional  calibre  e<|uipment  built  bv  Filmline 
for  the  major  film  laboratories.  It  turns  out  color  emulsions  at 
.50  FPM  and  is  made  of  stainless  steel.  Equipped  with  Filmline's 
triction  drive,  built-in  overdrive,  it  has  complete  set  of  controls. 

The  Cue-Slide  Projector  Programmer  provides  flexible  auto- 
matic slide  projector  control  openition  from  tape  recordings  as 
it  synchronizes  commentai-v  and  slide  sequences.  For  literature 
write  to  .Meridian  Enterprises,  16-4.5  So.  La  Caenega  Blvd.,  Los 
.\ngeles,  Calif.  90035.  It's  a  very  useful  new  a-v  tool.  • 

Cue-Slide  Programmer  (on  tuhh-  fnrcfiroiiiul)  shown 
in  clatsnidiii  rm   nilli  Kitiliik  Carousil  \liilc  pwjcclor. 


N0W-16MM 
THEATRE- 
QUALITY 
PiaURES^ 


NEW  "MIGHTY  MITE" 
XENON  ARC  LAMP 

pfoiectJ  Ihe  mai.mum  jmouni  o(  iteady  high  intern. tf,  pure 
daylieht  white  heht  (6000  KeUin)  16MM  Mm  un  •f.th. 
sUnd- Screen  iltumin*tionii«pproilma(el)reiehltimtlHi4t 
obtained  from  incandetcenl  loureei  and  twice  that  obtained 
from  ttie  new,  lower  powered,  enclosed  ate  tourcts. 
Eajjr  mounting  on  all  16mm  proiectort  pretently  ittinf 
%      -^  carbon  arci  and  »ome  equipped  witti  mcandetcenl. 

FAITHFUL  REPRODUCTION  OF  COLOR 
Ideal  lor  sparkling  bright 
BIG  SCREEN  PROJECTION  EVEN  IN  ROOMS  WHICH  CANNOT  BE  DARKENED 
Operating  costs  are  about  Ihe  same  as  lor  carbon  arcs  which  project  an  equal  amouni  ol  light.  The 
bulb  has  a  life  eipeclanc/  ol  over  2,000  hours.  No  moving  parts  to  wear  out  No  dirt  or  carton  sool 
to  adversely  alfect  relleclor  efliciency.  The  "Mighty  Mite"  System,  In  any  of  three  avaiUble  watt- 
ages,  450,  900  or  1600,  includes  the  lamphouse,  silicon  translormer-rectilier  power  supply  and  bulb. 

Write  tor  brochure 

THE   STRONG   ELECTRIC  CORP. 

538     cily  Park  Avenue  .  Toledo.  Ohio  4360I 

C!Ej>  A   SUBSIDIARY  OF  GENERAL  PRECISION   EQUIPMENT  CORPORATION 


The  New  Products  Desk,  a  Business  Screen  reader  service  bureau,  provides 
prompt  exchange  of  informotion  on  production  and  pro|ection  equipment  as 
reviewed  in  these  pages.  For  technical  literature  and  nearest  sources  of 
any  product  covered  in  Business  Screen,  drop  line  to  New  Products  Desk. 


F&B/CECO 


EDITING    ^, 
TABLES     R 


Only  F  &  B  has  combined  greater  durability  and  eye- 
appealing  lines  in  the  design  of  an  editing  table. 
F  &  B  engineers  skillfully  blended  steel,  Micarta  and 
your  favorite  shade  of  green  into  a  form  that  is  both 
more  attractive  and  more  durable. 

Heavy-gauge  steel  construction. 

Attractive  green  hammertone  finish. 

Durable  top  of  light  gray  Westinghouse  Micarta. 

Spacious  60X28  inch  work  area. 

Convenient  height -33'/j  inches. 

9X12  inch  light  bo>  with  diffusion  glass. 

Electrical  outlet  boi  and  light  switch. 

Back  rack  with  Vshaped  shelves. 

Handy  utility  drawer. 


$149 


so 


Table  Only  (without  light  box, 
drawer   and   rack)   $92.00 


Extra  Liners  (4.50  each 

As  illustrated,  but 

without  casters  $38.00 

Barrel  only  (without  casters, 

rack  &  liner) 

$18.00 


F  &  B  FILM  EDITING  BARRELS 

Heavy  fibre  construction  .  Hard  glaze  finish  •  Top 
dimensions:  15'  X  28"  •  Bottom  dimensions:  12"  X 
24'  •  Depth:  30"  .  Height  (with  rack  &  casters):  66" 
•  Staggered  rack  pins  make  film  handling  easy  • 
Rolleasy  hard   rubber  casters   •   Cotton  drill  liner. 


Mo     Ic   /l*1?l*ll  H  3'5W»*l«3rd  street 

F&Ij/UIjUUc.  N^vrork.  NY   10036 
Cable  Address:  CINEQUIP      Telei:  1  25497         <2*2)  JU  61420 

Branches  m   Hialeah.  Fla    Washington.  DC.  Atlantj  New  Orleafls/Clevelano 


I7lti    I'RODLCTION    REVIEW 


JI7 


NATIONAL  DIRECTORY  OF  AUDIO-VISUAL  DEALERS  ^he  Navy  m  Vietnam: 


EASTERN  STATES 

•  MARYLAND  • 

Stark-Films  (Since  1920).  Howard 
and  Centre  Sts.,  Baltimore  1.  LE. 
9-3391. 

•  MASSACHUSETTS  • 

Cinema,  Inc.,  234  Clarendon  St., 
Boston  02)  16. 

•  NEW  YORK  . 

Buchan  Pictures,  122  W.  Chippewa 
St.,  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1775 

Broadway.   New  York    10019. 
Phone  212/JUdson  2-4060. 

Training  Films,  Inc.,  150  West  54th 
St.,  New  York  19.  CO  5-3520. 

VisDal  Sciences,  599BS  Suffem. 

•  PENNSYLVANIA  • 

Appel     Visual     Service,     Inc.,      12 

Eighth   St.,   Pittsburgh    15222. 

Oscar  H.  Hirt,  Inc.  41  N.  11th  St. 
Philadelphia.  19107.  Phone:  215/ 
923-0650. 

J.  P.  Lilley  &  Son,  Inc.,  Box  3035, 
928  N.  Third  St.,  Harrisburg 
17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN   STATES 

•  GEORGIA  . 

Colonial  Films,  71  Walton  St.,  N. 
W.,  JA  5-5378,  Atlanta. 

•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 

St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

Robt.    H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midtvest  Visual  Equipment  Co.,  Inc. 

3518  W.  De\on.  Chicago  60645. 
Phone:  312/IR.  8-9820,  or  571 
West  Randolph,  Chicago  60606, 
Phone:    312/263-5076. 


.  MICHIGAN  • 

The  Jam  Handy  Organization,  282 1 
E.  Grand  Blvd..  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave..    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy   Film  Service,  Inc.,  2 1 1 0 

Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,   Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
A-ve.,  Cleveland  44114. 

Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

.  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 
HO  6-1651. 

The  Jam  Handy   Organization,   305 

Taft   Building,   1680  N.  Vine  St., 
Hollywood  90028.  HO.  3-2321. 

Photo    &    Sound    Company,    55 1 5 

Sunset    Blvd..    Hollywood   9002S. 
Phone:  2 13/ Hollywood  6-7681. 

Raike   Company,   Inc.   A-V    Center. 

641    NortI)    Highland    Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  1 1 6  Na- 
toma  St.,  San  Francisco  94105. 
Phone:  415/GArfield   1-0410. 

•  COLORADO  . 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

.  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th    Ave.     Portland 
97214    Phone:   503/233-5621. 

•  UTAH  • 

Deseret  Book  Company,  44  East 
South  Temple  St..  Salt  Lake.   10 


(CONIINUEiD  FROM   PACl^    119) 

rier  Kitty  Hawk,  the  Helicopter 
Carrier  Princfton,  the  Destroyer 
F.scort  Lowi;.  the  Amphibious  Ship 
BiLLL  Guovi;.  and  others. 

Sun  Dial  camera  crews  traveled 
by  plane  and  he!ict)pter  from  Sai- 
gon to  Cat  Loh  and  Vung  Tau  on 
the  Coast,  to  Can  Tho  and  Tieni 
Tom  in  the  Delta,  westward  to  Cai 
Son  and  Vinh  Long  and  north- 
ward as  far  as  Danang.  They  rode 
on  a  mission  with  a  River  Assault 
Group,  lived  at  a  small  Vietnamese 
Junk  Force  base  and  rode  the 
Navy's  Swift  boats  and  air-jet  pro- 
pelled PBRs. 

The  final  sequence  for  the  film 
was  photographed  not  in  Vietnam 
but  in  New  York  Harbor.  Several 
weeks  after  the  completion  of  loca- 
tion shooting.  Chet  Huntley  was 
selected  as  the  film's  narrator.  In 
order  to  associate  him  as  closely 
as  possible  with  the  film's  subject 
matter  and  location.  Sun  Dial's 
crew  photographed  Huntley's  on- 
camera  narration  aboard  a  U.  S. 
Navy  helicopter  assault  carrier  on 
its  Navy  Day  visit  to  a  New  York 
pier  —  Huntley  wearing  his  cor- 
respondent's jacket  from  an  earlier 
trip  to  Vietnam,  and  the  camera 
showing  only  the  flight  deck,  a 
helicopter  with  its  crew,  and  the 
superstructure  of  the  assault  car- 
rier in  the  background. 

The  American  Navy  in  Vietnam. 
except  for  Chet  Huntley's  on-cam- 
era  portions,  was  shot  entirely  in 
Vietnam  and  on  the  waters  of  the 
South  China  Sea.  It  is  a  28-minute, 
color  documentary  and  will  be  dis- 
tributed by  the  Navy  —  first  to 
television   stations  throughout  the 


Navy  F-S  Crusader  i.s  po.'tilioned  on- 
catapuh  ready  fcr  un  uttcick  luuitcli. 

country,  and  then,  through  the 
Navy's  extensive  distribution  chan- 
nels, to  the  widest  possible  general 
audiences.  • 

HOLD     THAT     SCRIPTWRITER 

(CONTINUED  FROM  PAGE    103) 

pre-production  conference.  He 
should  consult  with  the  editor.  He 
should  review  the  rough  cut. 

Don't  be  embarrassed  that 
you've  already  paid  him  for  hiv 
services.  His  fee  should  have  in- 
cluded the  extra  time  for  consulta- 
tion and  rewriting  at  rough-cut.  It 
it  didn't,  then  an  equitable  arrange- 
ment can  be  worked  out.  If  the 
producer  is  in  another  city,  pay 
the  writer's  expenses.  It  will  be  a 
small  investment  with  a  potential 
for  a  large  return. 

In  the  final  analysis  a  scriptwrit- 
er doesn't  write  scripts  —  he 
writes  films.  This  means  he  must 
be  made  a  greater  part  of  the  film 
production  effort.  Don't  let  him 
get  away!  • 


Powerful  six-inch  guns  of  the  guided  nmsilc  light  cruiser,  USS  TOPEKA. 
fire  salvos  at  Viet  Cong  stronghold.  (Scene  in  "American  Wavy  in  Vietnam' 


218 


BUSINESS   SCREEN   •    196: 


A  complete  quality  line  of  reels 
for  every  purpose 

•  16mm  metal  ceels  and  cans,  400'  to  2300' 

•  8mm  metal  reels  and  cans,  200'  to  400' 

•  35mm  metal  reels  and  cans,  IOC  to  2000' 

•  16mm  plastic  reels,  50'  to  2200' 

•  8mm  plastic  reels,  50'  to  400' 

•  35mm  plastic  reels  and  cans,  100' 

•  Fibre  carrying  cases,  all  sizes 

•  Aerial  Spools 

MICROFjLM-Aluminum  spools  for  unex- 
posed film:  plastic  reels  and  storage  boxes 
for  exposed  film. 

We  specialize  in  fast  service.  Write  for 
catalog  and  prices. 

TAYLOREEL  CORP.,  155  Murray  St. 

Dept.     3.      Rochester,  N.  Y.  14606 
V J 


THE   UNIVERSITY   FILM    IMUiDUCJiRS:  j 

(CONTINUED   FROM   THE    PRECEDING   PAGE   44)    I 


16»  FILM  PROTECTION 

with  genuine  RBQIBILT  shipping  cases 


For  16mm  Film— 400'  to  2000'  REELS 


FIBERBIIT  DIVISION  or  ikciheimemihist,  inc 

eOl  W    26111  SI  .  Ne«  yort.  NT    10001  •  D<pt    Tr 


lished  at  intervals  for  member  guidance.  The 
UFI'A  Dii-eM  is  a  newsletter  for  members 
and  is  published  bimonthly.  The  Association 
is  represented  annually  at  Film  Festivals,  on 
the  Educational  Media  Council  and  at  the  In- 
ternational Congress  of  Schools  of  Cinema  and 
Television  in  Europe. 

Annual  Conference:  2 1st  Aimnal  Confer- 
ence to  be  held  August  20-26,  1967.  Host: 
University  of  South  Dakota,  Vermillion,  S.D. 
Sanford  Gray  and  Marshall  Lovricn,  Confer- 
ence Chairmen.  • 

UNIVERSITY  FILM  FOUNDATION,  INC. 

Office  (of  the  President):  O.  S.  (Steve) 
Knudsen.  Film  Production  Unit,  Alice  Norton 
House,  Unva  State  University,  Ames,  Iowa 
.'^OOIO. 

Officers:  O.  S.  Knudsen  (Iowa  State  Univ.). 
President:  John  Flory  (Eastman  Kodak  Co.), 
Vice-President:  Herbert  E.  Farmer  (Univ.  of 
So.  Calif.),  Secretary:  C.  N.  (Ned)  Hockman 
(  MoPic  Dept.,  Univ.  of  Oklahoma),  Treasurer. 
Other  Trustees:  Ravmond  E.  Fielding 
(Univ.  of  Iowa);  Ncal  G.  Keehn  V.P.  Gen- 
eral Film  Laboratories);  J.  E.  Oglesby  (Vir- 
ginia State  Board  of  Education);  Frank  Paine 
(So.  Illinois  Univ.);  Oscar  E.  Patterson  (Univ. 
of  So.  Calif.);  Lawrence  Silverman  (Wayne 
State  Univ.);  Luella  V.  Snyder  (Rt.  1,  Winns- 
boro.  La.);  Robert  W.  Wagner  (Ohio  State 
Univ.);  Don  G.  Williams  (Univ.  of  Missouri 
at  Kansas  City ) . 

Advisory  Council:  Mr.  and  Mrs.  Charles 
Dana  Bennett  (Farm  Film  Foundation);  Mr. 
and  Mrs.  Reid  Ray  ( Reid  H.  Ray  Film  In- 
dustries); Mrs.  Rose  Blyth  Kemp  (Calif.  In- 
stitute of  Technology);  Edward  Fischer  (Notre 
Dame);  Richard  Goggin  (New  York  Univ.); 
J.  Blair  Walson,  Jr.  (Dartmouth  College 
Films);  ByrI  Sims  (Univ.  of  Illinois);  John 
Kuiper  (Library  of  Congress);  Jesse  Scnn 
(Purdue  Univ.);  Donald  G.  Cain  (Univ.  of 
Minnesota ) ;  Marshall  N.  Lovricn  (Univ.  of 
Iowa);  Loren  D.  Cocking  (So.  Illinois  Univ.); 
William  Drake  (Ohio  State  Univ.). 
Purpose:  This  Foundation  is  a  tax-exempt, 
non-profit  corporation  established  to  raise  en- 
dowment; handle  research  contracts;  and  facil- 
itate fellowship  and  scholarship  programs.      • 


Data  on  a  secular  educational  film  award 
program  received  after  our  closing  date; 


ANNUAL  C/A/V/E  AWARDS 
Sponsored  by  the  Catholic 
Audio-Visual  Educators 
Awards;    K)  producers  of  outstanding  Cath- 
olic-education-oriented    motion    pictures    and 
filmstrips  are  honored  by  this  group  each  year 
at    awards   dinner   held   during   annual    meet- 
ing of  the  Catholic   Audio- Visual   F^ucators 

Entries:  write  for  I9f>7  entry  forms  to  office 
.It  Box  618,  Church  Street  Station,  53  Park 
Place  in  New  York  Cily,  New  York  r(KX)7.  Or 
address  inquiries  to  the  secretary.  Sister  Marie 
Joachim,  OP.  at  2105  West  72nd  Street  Chi- 
cago, Illinois.  • 


^a^^iO 


'^my 


0U7O  ^^ 


1  he  objectives  of  Comprehensive  Sen'ice 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  wiih  complete  under- 
standing uf  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  ond 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  to  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
ndence  in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 

NEW  YORK  *  HOLLYWOOD 
1 0023       90038 


center 

Admaster  Prints  has  developed 
THE  place  for  the  CREATION  and 
production  of  persuasive 
communications  tools  tailored 
exactly  to  your  specifications. 

•  Full  creative  art  department 

•  Complete  charting  department 

•  Every  type  and  size  of  slide 

•  Projection  equipment 
Sales-Rentai-Lease 


'  -I  Same  day  service  available 


Admaster  Prints  Inc. 

425  Park  Ave,  So.,  New  York.  N.Y. 
Telephone  679-1134 


17lh    PROm   (    HON     RIVIIW 


219 


AN   INDEX   TO   ADVERTISERS    IN  THIS   T7TH   ANNUAL    PRODUCTION    REVIEW 


A-V  Corporation 207 

Acme  Film  &  Videotape  Laboratories.  Inc.  36 

Admaster  Prints.  Inc 219 

Aegis   Productions.   Inc 9.S 

Altschiii.  Gilbert.  Productions,  Inc 128 

Anderson.  Howard  A.,  Co 213 

Animated  Productions.  Inc 100 

Animatic  Productions.   Ltd 110 

Arriflex  Corporation  of  America  28.  29,  80,  8  1 

Association  Films.  Inc .sy 

Audio  Productions.   Inc 7 

-B  — 

Barnett   Film   Industries    202 

Bay  State  Film  Productions.  Inc 99 

Bebcll  &  Bebell  Color  Labs.  Inc 50 

Becker.  Marvin.  Films 104 

Behrends  Incorporated 40 

Bell  &  Howell  Company 39 

Better  Selling  Bureau   35 

Bostwick's.  Spencer.  Planfilm,  Inc 96 

Busch  Film  and  Equipment  Co 16 

Byron  Motion   Pictures    20,2 1 

-C- 

Calvin  Cinequip.  Inc 49 

Camera  Mart.  Inc..  The   69 

Camera  Service  Center.  Inc 34 

Cameron  Film  Productions 213 

Canyon  Films  of  Arizona 60 

Capital  Film  Laboratories,  Inc 25 

Capital  Film  Services,  Inc 52 

Centron  Corporation,  Inc 109 

Chappell  Music  Library 66 

Chicago  Film  Laboratory,   Inc 216 

Cine/Grafic   Publications    96 

Cinemakers,  Inc 198 

Colburn,  Geo.  W.,  Laboratory,  Inc 42 

'Coleman  Productions,  Inc 205 

Color  Film  Corporation   100 

ColorTran  Industries,  Inc 32 

Comprehensive  Service  Corporation 219 

Consolidated  Film  Industries   44 

Corelli-Jacobs  Film  Music,  Inc 112 

Crawley  Films,  Ltd 102 

Criterion   Film   Labs,   Inc 108 

—  D  — 

Daggett.  Avalon.  Productions 198 

Da-Lite  Screen  Co..  Inc 211 

Decision  Systems.  Inc 89 

De  Luxe  Laboratories.  Inc 9 

Douglas  Film  Industries   207 

Du  An  Films  Labs/Du  Art  Color  Corp.  .    1  1 

DuKane   Corporation    209 

Duncan.   Victor.   Inc Ill 

Dunn,  Cal,  Studios,  Inc 12 

Du  Pont,  E.I..  de  Nemours  &  Co 33 

Dynamic   Films.   Inc 41 

—  E  — 

Eastman  Kodak  Company   ...27.   127.   197 

Eclair  Corporation  of  America    43 

Educational  Film  Productions 198 

EMC  Corporation   112 

—  F  — 

F  &  B/Ccco.  Inc 19,  92,  217 

Farrell,  Matt,  Productions,  Inc 210 

Fiberbilt  Div.  of  Ikelheimer-Ernst.  Inc.   .  .219 


Filme.N   Incorporated    22 

Film   Graphics.   Inc 214 

Finley.  Stuart.  Incorporated    83 

Foreign   Language  Cinema  Service    76 

Eraser  Productions    48 

Frost.  Jack  A 101 

-G- 

Ganz.  William  J.  Co..  Inc.  (IVC)   64 

Genarco.   Inc 206 

General   Electric    97 

General  Film  Laboratories   9 

Gotham  Film  Productions,  Inc 26 

Graflex,  Inc 77 

-H  — 

Handy,  Jam,  Organization,  Inc., 

The   Back  Cover 

Hanna-Barbera  Productions    79 

Hart,  Warren 201 

Haycox  Photoramic,  Inc 198 

Hennessy.  John  J..  Motion  Pictures 82 

Holland-Wegman  Productions 31 

Hollywood  Film  Enterprises,  Inc 85 

Holmes,  Frank,  Laboratories,  Inc 114 

Hudson  Photographic  Industries,  Inc 58 

-I-J- 

Industrial  Exhibitions,  Inc 78 

Institute  of  Visual  Communications,  Inc.   .   64 

Jamieson  Film  Company    204 

Jayark  Instruments  Corporation 63 

—  K  — 

Kalart/Victor 6 

Kellock  Productions,  Inc 18 

Knight  Studio    106 

Knight  Title  Service 108 

—  L  — 

Lab— TV 46 

Lance  Studios   84 

LaRue,  Mervin  W.,  Films   86 

Levine,  Irv,  Associates   50 

Lieb,  Jack,  Productions   56 

—  M  — 

Maier-Hancock  Sales,  Inc 211 

Manhattan  Effects,  Inc 200 

Mastered  Industries.  Inc 73 

McMullen.   Douglas   C 110 

Mecca  Film  Laboratories  Corp 3 

Mercer.  Ray  &  Company 90 

Metro/Kalvar,  Inc 62 

Midwest  Studios,  Inc 18 

Modern  Talking  Picture  Service, 

Inc Second  Cover 


For  the  Finest  in  Products  and  Services 
Look   to   Advertisers   in   Business  Screen! 


Morgan.  Byron.  &  Associates,   Inc ^ 

Motion  Picture  Service  Co 1' 

Mountain.  Charles 21 

Movielab.  Inc Third  Co\l 

M  P  O  Productions.  Inc '. 

Murphy.  Owen.  Productions,  Inc 1'. 

Musifex,  Inc 20' 

Mutschniann  Films   2 

_  N  _  O  _ 

Niles,  Fred  A.,  Communications  Centers, 

Inc 

O'Brien.  Eddie.  The  Writer \V-\ 

Oscard,  Fifi.  Agency 61 

Oxberry   Corporation    9 

-P- 

Palmer,  W.  A.  Films,  Inc 8! 

Parthenon  Pictures   8,  8-1 

Pelican  Films,  Inc 9( 

Pilot  Productions,  Inc 21! 

Pinnn  Productions lOi 

Plastican  Corporation    lU- 

Plastic  Reel  Corporation  of  America  ....    55 

Polacoat.   Incorporated   20^ 

Poster.  Henry.  R 21.- 

Pugh.  Carl Vf 

-Q-R- 

00  Motion  Picture  Titles I  f- 

Ragsdale.  Carl.  Associates,   Inc fi" 

Rapid  Film  Technique,  Inc 201 

Rarig's  Inc 20f- 

Ray,  Reid  H..  Film  Industries.  Inc 10i: 

RCA  Sound 70,  7  it 

Recorded   Publications   Laboratories    ....    48 

Reela  Films.  Inc 203 

Rhodes.  Leon  S 86, 

Rocket  Pictures,  Inc 3."^ 

Ross,  Charles,  Inc \y 

Rothacker.  Inc 61 

—  S  — 

Schuessler.  Wm Ill 

Starbecker.  Gene 102.  203 

Sterling  Movies.  Inc 57 

Strauss.  Henry  &  Co..  Inc 47 

Strong  Electric  Corp.,  The 217 

Sturgis-Grant  Productions,  Inc 128 

Sun  Dial  Films,  Inc 67 

—  T  — 

Tayloreel  Corporation 219 

Technicolor  Corporation    1.   15 

Telecine  Film  Studios,  Inc 88 

Telic.  Inc 105 

Townell.    Esko    207 

TV  Graphics.  Inc 214 

—  r — 

L'nited  ."Xir  Lines 38 

United   World   Films.   Inc 51 

Ushijima.   Henry.   Films.   Inc 209 

—  \  —  \\—Z  — 

Vacuumate  Corporation    74 

N'alentino.  Thomas  J..  Inc 88 

Vanderford.  H.  Leroy 12 

Vision  .Associates.  Inc 75 

Visualscope.    Incorporated    30 

Wolper  Productions.  Inc 17 

Zweibel.  Sevmour.  Productions.  Inc 26 


f?osH5  ^Te  r^d 


I  f 


when  it's  processed  by 


v^ — 

WA 


y«*o\^ 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54lh  Street 

New  York.  NY.  10019 

JUdson  6  0360 

Cable  MOVIELAB    Telex:  12  6785 


. . .  All  the  facilities  necessary  to  deliver 

your  ideas  lucidly,  imaginatively 

and  with  dramatic  impact. 

. . .  Set  up  to  do  the  job  right  and  do  it  right 
on  time  is . . . 


THE  JAM  HANDY  ORGANIZATION 

NEW  YORK      .      DETROIT         .         CHICAGO      •       HOLLYWOOD 
JUdson  2-4060   .    TRinity  5-2450   •    STate  2-6757    .    HOUywood  3-2321 


//^^  <^ 


IN 


ii/IAGAZINE  .  TOOLS  AND  TECHNIQUES  FOR  AUDIO  &  VISUAL  COMMUNICATION 


Funny  people,  vacationers. 
They  travel  hundreds  of  miles 
to  resortsThen  fish  all  day  Go 
boating.  Play  tennis. Water  ski. 
Golf.  Or  sightsee. 


Then  at  night,  what  do  they 
like  to  do? 

Watch  fihns  about  traveLOr 
fishing.  Boating.  Tennis.  Water 
skiing.  Golf.  Sightseeing. 


If  it's  your  company's  film  they  watch— or  if 
you'd  like  it  to  be -maybe  you  should  know 
more  about  these  people. 

We  can  tell  you. 

We  just  completed  a  detailed  research  study 
of  the  resort  audiences  who  view  these  films. 
And  it  proves  that  if  you  have  a  film -or  plan 
to  make  one -on  sports,  recreation,  travel,  or 
other  interesting  subjects,  you  won't  find  a 
more  receptive  audience  anywhere. 

Knowing  these  people  is  our  business.  Every 


year  Modern's  unique  Resort  Cinema  opera- 
tion distributes  sponsored  films  to  more  than 
1 200  resorts  from  coast  to  coast.  Hotels,  mo- 
tels and  camps  that  play  host  to  over  6  million 
film-viewing  vacationers  every  summer. 

Knowing  them  could  be  your  business,  too. 
That's  why  we'd  like  to  send  you  a  free  copy  of 
our  informative  new  resort  cinema  audience 
survey.  We'll  also  show  you  how  these  active, 
high-income  family  groups  can  be  watching 
your  sponsored  film  this  coming  summer. 


MODERN  TALKING  PICTURE  SERVICE,  INC. 

1212  Avenue  of  the  Americas,  New  York,  N.Y.  10036 


How  instant  are  Technicolor 
instant  movie  projectors? 


Snap! 

As  instant  as  that! 

Pack  your  sales 

story  in  this 

Magi-Cartridge 

and  move  your  product 

right  into  your  ^ 

customer's  office.  /^ 

Costs  less 

than  a  live 

demonstration. 


As  business  users  throughout  the 
world  have  found.  Great  for  training, 

safety,  public 

relations, 

exhibits,  or 

you  name  it! 

Get  the  story 
by  sending  us  this  coupon. 

^  "Technicolor 

COMMERCIAL  AND   EDUCATIONAL   DIVISION 
1300  Frawley  Drive.  Costa  Mesa    Calilorma  92627 


bSi^ 

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Sales  Maker  News  booklet. 

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"Let  me  show  you 

Eleven 

of  the  sharpest 

ways  to 

CLOSE  THE  SALE" 


This  is  the  promise 

you  can  make 

to  your  salesmen 

at  the  start  of 

''CLOSING 
THE  SALE" 

—the  first  of  six 

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Closing  the  Sale  — and  5  other  sub- 
jects in  the  audio  visual  course 
"University  of  Marketing"  brings 
you  the  selling  secrets  of  the 
nation's  top  experts.  It  doesn't 
mal<e  any  difference  what  product 
or  service  you're  selling  ..  .these 
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But  don't  take  our  w/ord  for  it.  Our 
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Send  coupon  for 
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BETTER  SELLING  BUREAU  Dept.  X27 

A  division  of  Rocket  Pictures.  Inc 

1150  W,  Olive  Ave,,  Burbank,  Calif.  91506 

Please  send  details  of    'University  of  Mar. 
keting"  program  and  of  your  preview  offer 


Conipany 


City 


Zip 


Number    Two 


Volume    28 


BUSINESS  SCREEN 

Siool^  and  0ec/i*t€qtteA  o^  ^otnniunicafion 

A    Preview   of   This    Month's    Features 

Academy  Awards  "Oscar"  to  "A  Year  Toward  Tomorrow"    10 

Camera  Eye:  The  Editorial  Viewpoint  and  Commenfory  14 

Expo  67:  Audiovisuols  in  All   Dimensions  in  Canada  18 

Meet  Fifi  Oscard:  the  Lady  Has  Great  Talent  24 

Editorial:    the    Unchangeable    Dimension,    Quality     .  26 

Academy  Award  to  Arriflex:  Dr.  Robert  Richter  Visits  the  U.S.    .35 

The   Year's  Best  Films  for  Safety   Education   39 

See  It  at  Expo:  "A  Time  to  Play"  Is  Previewed   39 

Vista's    Film    Sequel:   "While    I    Run   This    Race"   40 

Tribute  to  Men  Who  Hold  "The  Thin  Blue  Line"  41 

Surprise    Package   from    Nabisco:   "Kids   and   Cookies"   41 

Southern  Baptists  Pioneer  Color  Films  in  Television  Series  42 

The  Computer  Age:  How  it  Affects  Sales  Training  44 

Showtime  for  Springmaid:  Pucci  Towel  Designs  on  Film  45 

Automated  System  Speeds  Data  on  Film  Audience  46 

Tour   Sales   Up  as  Agents  Show   "Hawaii-USA"   48 

California's  Fish  &  Gome  Film  Progrom:  a  Report  50 

New  Era  in  Ocean  Freight:  a  New  York  Port  Film  ,. 56 

Videotape:   It's  a  Tool   for  the   Producer  58 

Ford   Uses  Videotapes  for  Training  Seminar  Replays  60 

The  Index  of  Sponsored  films:  Reviews  of   1966  62 

The  Screen  Executive:   News  of  Appointments  64 

The  Company  Newsreel:  Monsanto  Produces  Its   18th  .66 

The  New  Technicolor  1000:  o  Behind-the-Scenes  Report  67 

Audiovisual  Equipment  Tradefair:  News  About  New  Products  .  ..68 

The   National   Directory  of  Audiovisual   Dealers  70 

On  This  Montli's  Cover  ireod  across  top  to  bottom):  U.S.  Pavilion 
at  Expo  67  (poge  18);  Arri's  Dr.  August  Arnold,  Dr.  Robert  Richter 
(page  35);  designing  Technicolor's  new  1000  (poge  67);  videotape 
OS  o  tool  for  producers  (page  58);  automated  system  speeds  data 
on   film   oudience   (page   46^;  filming    new  era    in   ocean   freight    '56). 


Issue  Two,  Volume  Twenty-Eight,  Business  Screen  Magazine,  published  April,  1967. 
Issued  eight  times  annually  of  six-week  intervals  at  7064  Sheridan  Rd.,  Chrcogo, 
Illinois  60626  by  Business  Screen  Magazines,  Inc  Phone  BRiargote  4-8234-5. 
O.  H.  Coelln,  Editor  ond  Publisher.  In  New  York:  Robert  Seymour,  Eastern  Mon- 
ager,  250  W.  57th  St.,  Phone:  245-2969.  In  Los  Angeles:  H.  L  Mitchell,  1450 
Lorain  Road.  San  Marino,  Colif.,  Phone:  Cumberland  3-4394.  Subscription  $3.00 
o  year;  $5.00  two  years  (domestic);  $4.00  and  $7.00  foreign.  Second  doss 
postage  paid  of  Chicogo.  Iltinais  and  at  additional  mailing  office.  Entire  con- 
tents copyrighted  1967  by  Business  Screen  Mogozines,  Inc.  Trademark  registered 
U,  S.  Potent  office.  Address  editoriol  and  subscription  inquiries  to  the  Chicogo 
office    of    publication,    7064    Sheridan    Road    Building,    Chicago,     Illinois    60626. 


Stan  is  currently  starring  in 
"The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  Story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tonn  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPOR.^TION 
FILM  DESIGNERS  ±  * 
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MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND   RECORDINGS 


BUSINESS    SCREEN 


At  Byron,  we  are  proud  of  our  Sound.  Our  Westrex  8-channel 
mixing  console  uses  graphic  equalizers  to  correct  defects  in 
the  original  sound  recording  track.  New  dynamic  equalizers 
give  a  fuller  music  track  under  voice.  An  electronic  echo 
chamber  makes  a  "dead"  narrator's  voice  come  to  life,  a  trio 
sound  like  a  10-piece  orchestra,  u  Byron  offers  every  acces- 
sory known  to  the  art  of  motion  picture  sound  recording.  All 
facilities  for  magnetic  or  optical  recording  and  dubbing. 
Speedy  transfer  from  any  material  to  any  material  ...  35  mm, 
17%  mm,  16  mm,  and  %"  tape  or  film  (negative  or  direct  posi- 
tive), n  Byron's  Sound  Studio  and  the  Byron  Motion  Picture 
Laboratory  are  closely  coordinated  for  complete  control  .  .  . 
a  big  reason  why  film  producers  the  world  over  get  the  best 
16  mm  and  35  mm  sound  recording  and  exclusive  Color- 
Correct®  prints  from  Byron. 


"Color-Correct"* 
a  Byron  exclusive 

J.S.  Patent  Office 
■  rademark  No.  575058) 

Sound 
Editing 
jeveloplng 
Printing 

Negative,  Positive 
Reversal 
Answer  Prints 
Magnetic  Striping 
16  mm,  35  mm 
Music 
MOTION    PICTURES    screening 


byron 


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4UMBER    2    ■    VOLUME    28 


rig  tit  off  ttie 


llth  International  San  Francisco 
Film   Festival   On   October  20-29 

''r  Dates  for  the  II  111  annual  San 
Francisco  international  Film  Festi- 
val have  now  been  confirmed  by 
its  directors  and  sponsor,  the 
Greater  San  Francisco  Chamber  of 
Commerce.  The  festival  will  be 
held  October  20-29  and  will  again 
be  non-competitive.  Its  program 
includes  competition,  however,  for 
sponsored  and  documentary  mo- 
tion pictures  shown  on  the  "Film  as 
Communication"  program. 

.Ml  Festival  activities  will  be 
held  at  the  San  Francisco  Masonic 
Auditorium.  They  begin  on  a 
weekend  evening  and  will  present 
1 8  feature  motion  pictures  plus  a 
special  Friday  first-night  attraction. 
Stanley  Mosk  is  general  chairman 
for  the  1967  event;  Stewart  Ma- 
condray.  vice-president  of  W.  A. 
Palmer  Films  in  San  Francisco, 
will  direct  the  "Film  as  Communi- 
cation" program. 

For  entry  details  and  forms  con- 
tact iMr.  Macondray  at  Palmer 
headquarters.  611  Howard  Street 
in    San    Francisco.    Entry   closing 


dates  have  not  yet  been  disclosed 
but  further  details  will  be  carried  in 
a  subsequent  issue.  • 

*  *  * 
Leading  Canadian  Film  Groups 
Sponsor  National  Awards  Sept.  23 
:  Combined  efforts  of  the  Associ- 
ation of  Motion  Picture  Producers 
and  Laboratories  of  Canada,  the 
Canadian  Society  of  Cinematog- 
raphers  and  the  Directors'  Guild  of 
Canada  are  being  made  to  promote 
high  standards  of  film  making  in 
that  country. 

Encouraged  by  recent  federal 
government  legislation  on  their  be- 
half, the  groups  will  help  honor 
recent  outstanding  Canadian  films 
and  their  makers  at  a  special  pres- 
entation during  the  Canadian  Film 
Awards  in  Toronto  on  September 
23rd. 

The  competition  has  been  modi- 
fied as  recommended  by  the  pro- 
ducers" association.  Panels  in  Mon- 
treal, Toronto  and  Ottawa  will 
adjudicate  films  in  eight  categories. 
Beyond  the  formal  recognition 
given  feature  length  pictures,  ex- 
perimental films,  etc.,  awards  will 
be  given  the  best  public  relations, 
sales  and  promotion,  sports  and 
recreation,  general  information  and 
films  for  television. 

The  Canadian  Cinematography 


Awards  for  both  black  and  white 
and  color  cinematography  will  be 
judged  by  a  panel  of  distinguished 
film  makers  in  Toronto.  Members 
of  the  Directors'  Guild  will  select 
the  best  director  and  best  editor. 
The  Canadian  Film  Awards 
competition  is  sponsored  by  the 
Canada  Foundation,  the  Canadian 
Association  for  Adult  Education 
and  the  Canadian  Film  Institute. 
The  presentation  of  awards,  as  last 
year,  will  be  arranged  by  the  Asso- 
ciation of  Motion  Picture  Pro- 
ducers and  Laboratories  of  Can- 
ada. This  Centennial  year  is  re- 
garded as  especially  noteworthy 
in  the  history  of  the  program.  • 
*     «     * 

University  Film   Producers  to 
Meet  in  Vermillion  Aug.  20-26 

ir  Theme  of  the  2 1  st  annual  con- 
ference of  the  University  Film  Pro- 
ducers Association,  slated  for  the 
campus  of  the  University  of  South 
Dakota  at  Vermillion,  S.D.  from 
August  20  to  the  26th  is  "New 
Faces,  New  Facets." 

Sanford  D.  Gray,  director  of 
film  production  at  the  University 
is  host  for  the  meetings,  which 
will  bring  together  some  400  ac- 
tive and  associate  members  of  this 
scholastic  film  group.  Dr.  Ray- 
mond   E.    Fielding,    president    of 


UFPA,  and  Marshall  Lovrien,  I 
of  the  University  of  Iowa,  are 
gram  chairmen. 

As  the  leading  organizatioi 
the  U.S.  concerned  with  film  | 
duction  and  film  instruction 
American  universities,  the  assol 
tion's  roster  lists  more  than  mi 
ber  institutions.  It  recently 
nounccd  the  establishment  of  il 
annual  scholarships  for  niotl 
picture   studies. 


DeLuxe,  Movielab  Co-Sponsonl 
of  a  N.Y.  "Career  Fair"   ExhiT 

ir  To  stimulate  interest  of  yoij 
people  in  the  motion  picture  zl 
television  sciences,  two  of  the  il 
tion's  largest  professional  fil 
processing  organizations  are  sp 
soring  a  joint  exhibit  at  the  WCE 
TV  Career  Fair  being  held  the  fil 
two  weeks  in  May  in  cooperatil 
with  the  New  York  City  BoaT 
of  Education. 

Movielab,  Inc.  and  DeLu 
Laboratories.  Inc.  are  join  it 
hands  to  show  in  actual  operati 
the  machinery  and  equipment  us 
in  a  motion  picture  film  processi 
plant.  Phases  to  be  shown  inclu 
printing,  developing,  editing,  spli 
ing,  cleaning,  projection,  chemii 
analysis,  control,  mechanics,  ai 
maintenance  of  lab  equipment. 


JET  STOCK  "T^OOTAGE 


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35  MM/16  MM  COLOR  and  BLACK  &  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


UNITED  AIR  LINES 
Publicity  Department 

Atlanta  523-5516 

Chicago  726-5500 

Denver  398-4535 

Detroit  963-9770 

Honolulu  510-171 


Los  Angeles 
New  York 
Pittsburgh 
San  Francisco 

Seattle 


482-3300 
922-5225 
391-5152 
397-2620 
682-3731 


Washington 


737-6830 


Write  for  catalog; 

tTNITED  AIR  LINES  FILM  LIBRARY 

Suite  230.  Statler  Center 

900  Wilshire  Boulevard 

Los  Angeles.  California  90017 


■Jet  mockups  for  interior  filming — New  York  City  and  Hollywood 


United  Air  Lines 


BUSINESS    SCREEh 


Niles  and  the  federal  agencies 


Motivating  people  is  not  only  a  business  problem  .  .  .  it's  a 
problem  faced  by  the  government  and  its  chartered  agencies. 

A  growing  realization  of  this  has  created  a  movement  within 
i;overnment  towards  communication  based  on  fresh,  imaginative 
approaches  .  .  .  the  kind  on  which  the  Xiles  organization  has 
l)uilt  its  reputation. 

Kor  e.xample,  Niles  recently  completed  a  major  motion  picture 
lor  the  U.S.  Navy  (photo  top  left),  defining  the  individual's 
role  in  the  exercise  of  leadership.  Vignettes  from  history  in  a 
humorous  format  were  employed  to  isolate  the  elements  of  leader- 
ship, and  to  show  how  they  were  used  by  well  known  historical 
ligures.  Sometimes  without  immediate  success. 


A  film  (top  right  I  just  completed  for  the  Federal  Land  Bank 
System  (farmer  owned,  but  federall.v  chartered),  mixes  romantic 
interest  in  a  drama  that  clearl.v  describes  how  the  system  can 
assist  farmers  with  their  money  needs. 

P'or  the  Bureau  of  Commercial  Fisheries,  U.S.  Department  of 
Interior,  Niles  produced  a  series  of  4-minute  films  demonstrating 
the  many  ways  fish  and  shellfish  can  be  prepared.  The  films  are 
tied  in  with  recipe  pamphlets,  and  are  being  u.sed  in  demonstra- 
tions before  high  school,  college  and  women's  groups. 

The  Niles  organization  believes  in  the  creative  approach  to 
communications  problem  solving. 

Regardless  of  who  has  the  problem. 


OIIO.N  PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  .  ANIMATION  •  TV  COM- 
ERCIALS  &  SHOWS  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
■lEAlRE     •     SALES  MEETINGS     •     COLLATERALS     •       PACKAGED"  COMMUNICATIONS 


=  red  A.  Niles  Communications  Centers,  Inc. 


IN   CHICAGO:   1058  W.  Washington  Blvd.  31 2-738-41 81 
IN   NEW  YORK:   108  West  End  Ave  21  2-787-8770 
IN   HOLLYWOOD:   5545  Sunset  Blvd.  21  3-462-731 1 


lUMBER    2    ■    VOLUME    28 


right  off  the 


Three  Incompatible  Color  TV 
Systems  Raise  World  Barriers 

The  bright  future  predicted  for 
intcriuitional  color  television  dis- 
tribution is  being  dimmed  by  the 
adoption  of  three  separate  systems 
of  color  telecasting.  \\  arning  dele- 
gates to  the  4th  annual  Holly- 
wood Festival  of  World  Tele- 
vision, held  in  April  at  LaCosta, 
California,  of  the  impending  haz- 
ard was  G.  Carleton  Hunt,  presi- 
dent of  the  Society  of  Motion  Pic- 
ture and  Television  Engineers. 

Lack  of  standards  for  one  ac- 
ceptable method  for  worldwide 
color  telecasting  will  depress  in- 
terchange of  programs  between 
countries,  he  noted.  Hunt  told  the 
conferees  that  engineers  both  in  the 
U.S.  and  abroad  agree  that  there 
is  little  to  choose  between  any  of 
the  three  systems  as  far  as  color 
picture  quality  is  concerned. 

British  and  West  German  engi- 
neers have  adopted  the  PAL 
(Phase  Alternation  Line)  system, 
a  more  comple.x  version  of  the 
American  (NTSC)  system.  They 
claim  that  the  American  system  is 
subject   to    color    distortion    over 


long  distance  co-axial  cable  and 
radio  links.  However,  American 
network  engineers  counter  that 
they  have  solved  this  problem. 

France  and  the  Soviet  Union 
plan  to  use  the  SECAM  system 
(Sequential  V\'ith  Memory),  claim- 
ing that  color  receivers  in  this  sys- 
tem are  as  simple  to  operate  as 
black  and  white  sets.  Hunt  said 
both  overseas  color  systems  need 
more  expensive  and  more  compli- 
cated T\'  receivers  and  he  noted 
that  color  video  tape  had  to  go 
through  complex  transcoders  to  be 
transmitted  from  one  system  to 
the  other,  resulting  in  poorer 
images.  • 

*  *         * 

Deforest  Treichler  to  Leave  His 
Mobil  Training  Post  on  )une   1st 

i~  A  40-year  veteran  of  corporate 
training  activities  and  one  of  the 
leading  spokesmen  in  business  for 
audiovisual  tools  and  techniques, 
DeForest  G.  Treichler.  will  retire 
on  June  1  from  the  Mobil  Oil  Cor- 
poration. 

"Treich""  has  been  a  frequent 
contributor  to  these  columns  and 
has  been  corporate  training  advis- 
or at  MobiKs  New  York  headquar- 
ters since  1964.  In  1949  he  organ- 
ized and  promoted  the  company's 
first    full-scale    audiovisual    com- 


munication program  and  in  \9S6 
assisted  in  the  design  of  the  com- 
pan,  s  model  training  center  in 
Manhattan.  He  has  managed  that 
center  for  the  past  1 1  years. 

A  frequent  visitor  to  industry 
audiovisual  trade  shows  where  he 
"keeps  up"  on  all  that's  new  anu 
appropriate  to  his  company's 
needs.  "Treich"  is  a  longtime  mem- 
ber of  the  Industrial  Audio-Visual 
Association.    He   joined    Mobil   at 


DeForest   G.    lieiciiler 

Buffalo  in  1927  as  a  service  sta- 
tion salesman  but  was  soon  as- 
signed to  retail  training  duties.  He 
was  transferred  to  New  York  in 
1 945  to  handle  special  assign- 
ments.  Hundreds  of  Mobil  em- 
ployees in  both  domestic  and  for- 


.Marines  honor  DeLuxe  LaboratO; 

(M  president  Ci.  Carleton  Hi 
(rifiht)  accepts  plaque  at  a  rea 
Hotlijwood  ceremony  from  Mi 
General  William  C.  Thrash.  C>\ 
pony's  contributions  to  A/oriil 
"Toys  for  Tots"  program  earrwd 
luxe    commendation    of    the    Co 


eign  operations  have  benefited  ; 
his  department's  services  and 
personal  care  and  concern  in  U 
izing  effective  tools  for  better  c(i 
niunication. 

The  Treichlers  reside  in  Mc 
clair,  New  Jersey  and  have  the 
married  children.  In  addition  3 
the  long-s  ought  opportunity  i 
spending  a  little  more  time  in  tr  • 
el  and  family  affairs,  '■Trei( 
looks  forward  to  continued  inter  I 
in  the  field  of  a-v  communicati* 


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ColorTran  meets  every  lighting  challenge  . 


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Crcie   Item    16  on  Tech  Dolo  Cord 


A  BERKEY   PHOTO   COMPANY   ' 


i 


BUSINESS    SCREE 


GREAT  ADVANCES  IN  FILM  HISTORY- II 


The  Edison  Kinetographic  Camera;  the  first  patented  American  camera  to  produce 

successive  photographs  of  a  subject  m  motion  on  a  ribbon  of  film. 


No.  589.168. 


T.  A.  EDISON. 

KINETOGRAPHIC  CAMERA. 


Patented  Aag.  31,  1897. 


5^5=1 


°^9K 


3llOC>ll'OI 


X)  <5^-J^^V*^xX-^^ 


/aBoaaaaaaaaa^aaaaaaav^ 

[aaasaaaaaaaaaaaaaaaa  a^ 


The  purpose  I  have  in  view  is  to  produce 
pictures  representing  objects  in  motion 
throughout  an  extended  period  of  time 
which  may  be  utilized  to  exhibit  the 
scene  including  such  moving  objects  in 
a  perfect  and  natural  manner  by  means 
of  a  suitable  exhibiting  apparatus. 

Figure  1  is  a  plan  view,  with  the  top 
of  the  casing  removed,  of  a  form  of 
apparatus  which  I  have  found  highly 
useful  for  the  taking  of  the  photographs. 
Fig.  2  is  a  vertical  longitudinal  section 
on  line  x  x  in  Fig.  1.  Figs.  3  and  4  are 
enlarged  views  of  the  stop  mechanism 
of  the  photographing  apparatus.  Fig.  7 
is  a  persjiective  view  of  a  section  of  the 
tape-film  with  the  photographs  thereon. 


These  Oiaorams  ana  e^cerots  a'e  ' 


'oproa^icinns  ot  tne  onginai  patent  apoiiration  in  tfie  t\emp  R.  Niver  collection. 


WHERE  GREAT  ADVANCES  IN  TODAY'S  FILM  INDUSTRY  BECOME  A  REALITY 

OE  LUXE  LABORATORIES.  INC..  860  Tenth  Ave.,  N.Y.  10019  (212)  247-3220.  West  Coast:  1418  N  Western  Ave.,  Hollywood  90027  (213)  466-8631 
GENERAL  FILM  LABORATORIES,  Division'of  De  Luxe  Laboratories  Inc.,  1546  North  Argyle  Ave..  Hollywood,  California  90028  (213)  462-6171 


UMBER    I    ■   VOLUME    21 


WORLD'S  BEST  SELLING  TRIPOD! 

F&B/CECO  FLUID  HEAD  &  V-GROOVED  TRIPOD 


Regular  Prices: 

Ruid  Head  Only $350 

V-Grooved  Tripod  Legs. .  $85 
Ball  Joint  &  Adapter $60 


TOTAL 
$495 


SPECIAL  $ 
PRICE 


420 


Complete 


F&B/CECO  combines  the  popular  Fluid  Drive  Head  witli  V-Grooved  Legs  and  Ball  Joint  assuring  extreme 
flexibility  and  adaptability.  Instant  leveling  is  yours,  without  adjusting  Tripod  Legs.  Ball  Joint  and  Adapter 
Plate  will  also  fit  all  ProJr.  Friction,  Spring  and  Geared  Heads. 

Exclusive  formula  of  silicone  fluid  assures  maximum  smoothness.  Operates  with  100%  efficiency  in  tem- 
peratures varying  from  20°  below  zero  to  over  120°  Fahrenheit.  Positive  grip  locks  permit  absolute  freedom 
of  drift  in  locked  position.  Unique  combination  camera  balancing  and  tightening  lever.  Removable  pan  handle 
adjusts  in  any  position.  "T"  level  attached.  Accommodates  any  camera  up  to  30  lbs.  including  Cinevoice. 
Cinevoice  400'  conversion,  Arriflex  16mm,  35mm  and  BL.,  Auricon  600  and  1200,  Maurer,  Eclair,  Kodak 
Reflex,  Eyemo  and  Filmo  with  motors.  Cine  Special,  Bolex. 

Write  for  detailed  Specification  Sheets  describing  our  whole 
line  of  Pro-Jr.  Tripods,  Hi-Hats,  Dollies  and  accessories 


F&B/CECO 


c. 


315  West  43rd  St. 

New  York,  N.  Y.  10036 

Phone  (212)  JU  6-1420 

Cable:  CINEQUiP  •  Telex:  1-25497 


Branches  In:  Hialeah,  Fla  /Washington,  D.C.  /Atlanta  /New  Orleans  Cleveland 


BUSINESS    SCREEh 


Arrifiei  35  RNodei  zc-es.  same »  Modei  2c  pivt 


Now  available  at  selected  dealers 
forlllil^X  UlASll  orSALK 

COMPLETELY  NEW  REFLEX  VIEWING  SYSTEM 

Production  is  beginning  to  catch  up  to  the  enthusiastic  acceptance  of  Arriflex's  brilliant,  advanced 
line  of  35mm  professional  motion  picture  cameras.  These  latest  2C  models  have  been  worth 
waiting  for-and  now  that  they  are  becoming  more  available-woilh  insisting  on! 

Featuring  a  completely  new  reflex  viewing  system— larger,  brighter  field,  divisible  finder  and  inter- 
changeable ground  glass-Arriflcx  35  2C  models  are  the  easiest  handling,  lightest  weight,  most 
versatile  professional  cine  cameras  in  the  world.  Advantages  that  have  made  Arriftex  synonymous 
with  the  most  advanced  cinema  techniques. 

There  are  Arriflex  35  2C  camera  models  available  for  every  filming  assignment-documentary  or 
feature,  "shoestring"  production  or  "spectacular."  So,  for  your  next  assignment,  insist  on  an 
Arriflex  35  2C.  Whether  you  rent,  lease  or  buy  it,  you'll  be  starting  out  right.  With  the  best. 


NEW  CATALOG!  Just  out-our  new  12  page,  fully  illustrated 
catalog,  describes  the  complete  Arri  35  2C  system  of  professional  motion 
picture  equipment.  Please  write  for  your  copy. 

'.VRPTE     POP     COMPLETE     LITERATURE 


irrHlei 35  Model 2C-S,  >«  jt  mt  itnuici »' 

trie  Model  2C.  clws  specKI  32  volt.  bC  motof.  u^iite 
speed-control  rhtottjt.  ir>d  ipccrjl  tKliomelef.  for  oper 

jtion  to 


krrtfln  u  Mtdtl  ic-T.  \.^.it>  to  >io«r  7c  m 

«pt^  moieTienl  fof  Ii>op«rlo««t>on  pult-4o«ti  and  TKhtr- 
Mooe  tirm  aperture  10  373"  ■  0  tM'l  200'  »i»uttef  and 
"e?rii 
]  iOO  ft   maiafinct  1 


CORPORATION 
O  f       AMERICA 


25-20  BROOKLYN-OUEENS  EXPRESSWAY  WEST 
WOODSIDE.  NEW  YORK     11377 


UMBER    2    >    VOLUME   28 


k. 


PARTHENON  V!#  PICTURES 


U01.LVW00D 


A  PICTURE 

IS  WORTH 

A  THOUSAND  WOROS 


the  right  picture 


And.   ot  cwiirsc.  thr 
right  produrer  .  .   . 


PARTHENON  PICTURES 

Cap  Palmer   Exec.   Producer 

2625  Temple  St.   •   Hollywood  90026 

213-DUnkirk  5-3911 


William  Buch  Elected  President 
of  Industrial  Audio-Visual  Assn. 

•>■  Members  of  the  Industrial 
Audio-Visual  Association,  at  their 
annual  meeting  in  the  Muehlebach 
Hotel  in  Kansas  City  on  April 
25-27,  have  re-elected  William 
Buch,  Lederle  Laboratories,  as 
president  of  that  professional  so- 
ciety of  business  audiovisual  ad- 
ministrators. Buch  succeeded  Law- 
rence Warnock  as  lAVA  president 
on  the  latter's  resignation  to  enter 
promotional  work  last  year. 

First  vice-president  for  the  com- 
ing year  is  Frank  Stedronsky,  A.  B. 
Dick  &  Company;  William  Walton. 
International  Business  Machines,  is 
the  new  second  vice-president  and 
Gerald  L.  Johnson.  Panhandle 
Eastern  Pipe  Line  Company  was 
elected  secretary.  Johnson  was  pro- 
gram chairman  for  the  annual 
meeting. 

Other  Officers  and  Directors 

Other  officers-elect  are  Harold 
Read,  Liberty  Mutual,  assistant 
secretary;  John  Hawkinson,  Illinois 
Central,  re-elected  vice-president 
for  Illinois  (home  state  of  the  as- 
sociation ) .  Robert  Unrath,  Port  of 
New  York  Authority,  will  serve  as 
eastern  regional  director;  Harry 
Paney,  Arthur  Anderson  &  Co.,  in 
the  midwest;  Marshall  Hosp.  Gen- 
eral Mills,  northern  regional  direc- 
tor; Edward  Carroll,  Southern  Pa- 
cific, western  regional  director;  and 
Martin  Broadwell,  Southern  Bell 
Telephone  Co.,  is  southern  re- 
gional director. 

lAVA  has  retained  Fred  Woldt, 
retired  former  member  from  Illi- 
nois Bell  Telephone  Co..  as  its  ex- 
ecutive secretary-treasurer. 

A-\'  for  Economics,  Team  Play 

The  well-filled  meeting  agenda 
was  highlighted  by  the  talk  of  Dr. 
Carl  Madden,  chief  economist, 
U.  S.  Chamber  of  Commerce,  on 
"Understanding  Economics 
Through  Audio-Visuals."  Hank 
Stram,  head  coach  of  the  Kansas 
City  Chiefs  professional  football 
club,  demonstrated  the  value  of 
films  for  football  training.  Arthur 
H.  Wolf,  president  of  the  Centron 
Corporation,  Lawrence.  Kansas, 
presented  "New  Concepts  in  Sales 
Meetings"  at  the  annual  banquet. 

Field  trips  to  the  audio-visual 
facilities  at  the  Army  Command 
and  General  Staff  College.  Ft. 
Leavenworth,  Kansas,  to  the  stu- 
dios and  laboratories  of  Calvin 
Productions  and  an  evening  tour 
of  Trans  World  Airlines  Pilot 
Training  Center  in  Kansas  City 
were  among  the  other  noteworthy 
events.  Members  also  witnessed  a 
number  of  demonstrations  of  new 


audiovisual  equipment  and  heard 
Ott  Coelln,  publisher  of  Business 
Sc"ri;en  and  a  founder  of  the  asso- 
ciation, discuss  the  International 
Industrial  Film  Festival  held  at 
Venice,  Italy,  last  fall.  As  one  of 
the  judges  and  an  oflicial  U.  S. 
delegate,  he  spoke  of  the  quality  of 
pictures  which  attained  highest 
honors    at    this    important    event. 


Three  of  the  top  award-win 
films  were  shown  at  lAVA  i 
large  meeting  hall. 

These  outstanding  Europeai 
dustrial  films  included  Two  C 
Centimeters  for  Life,  produce" 
Leonaris  Film  (Germany); 
Hare  and  the  Tortoise,  prodi 
by   Cammell  -  Hudson  -  Brown 

(CONCLUDED      ON      PAGE 


"A  Year  Toward  Tomorrow"  Wins  "Osca 

•Best  Documentar>'  Short  of  1966"  Produced  by  Sun  Dial  Fr 


■m  a  Year  Toward  Tomorrow,  an 
intensely  moving  half-hour  mo- 
tion picture  depicting  the  work  of 
VISTA  volunteers  in  what  has 
been  called  "the  domestic  peace 
corps,"  has  been  awarded  an 
"Oscar"  by  the  Motion  Picture 
Academy  of  Arts  and  Sciences  as 
the  "Best  Documentary  Short  of 
1966," 

The  film,  produced  for  the  Of- 
fice of  Economic  Opportunity  by 
Sun  Dial  Films,  Inc.,  documents 
the  lives  of  three  VISTA  volun- 
teers —  Eric  Metzner,  in  the 
slums  of  Atlanta,  and  Karen  Mur- 
kett  and  Laurie  Bergler  on  a  pov- 
erty-stricken Navajo  reservation  in 
Arizona  (See  Business  Screen. 
#5—1966) 

First  "Oscar"  for  Its  Producer 

The  "Oscar",  presented  at  the 
39th  Annual  Awards  ceremonies 
held  at  the  Santa  Monica,  Calif., 
Civic  Auditorium  on  April  10th, 
is  the  first  to  be  won  by  Sun  Dial 
Films,  although  a  nomination  for 
an  award  was  made  to  the  com- 
pany in  1946  for  The  Road  to 
Victory,  produced  for  the  U.S. 
Army. 

The  production  staff,  chosen  to 
work  on  the   film   by  Sun  Dial's 

Scene    from    VisliCs:   auaid-U'inning 


president  Carl  V.  Ragsdale, 
eluded  Ed  Levy,  writer-direc 
William  Garroni  and  Ross  Lo\ 
einematographers;  John  Oettir 
editor;  and  Frank  Lewin,  orig 
music.  Film  star  Paul  Newn 
after  screening  a  rough  cut, 
so  moved  that  he  contributed 
services  as  narrator. 

Film  Has  Been  Widely  Showr 

Mr.  Ragsdale  received  wore 
his  company's  "Oscar"  a  w ; 
while  several  fathoms  deep  in 
ters  off  Nassau,  the  Bahar 
where  he  was  engaged  in  shoo 
underwater  footage  for  Sun  D 
latest  film  for  General  Dynar 
Corp. 

A  Year  Toward  Tomorrow 
received  wide  distribution  thro 
OEO  facilities  since  its  rel« 
about  a  year  ago.  It  is  shown  tc 
new  VISTA  volunteers  for  inc 
trination  purposes,  and  has  b 
seen  by  thousands  of  club  and  c 
groups.  In  the  past  several  mon 
the  film  has  also  been  shown  tl 
trically,  playing  leading  downtc 
houses  in  major  cities. 
*        *        * 

*  VISTA'S  second  film,  Whil 
Run  This  Race,  is  the  subject 
a  feature  article  on  page  40 

film    "A   Year   Toward   Tomorrow 


10 


BUSINESS    SCRE 


from  the  phneers  of  rear- screen  projection 

Advanced  audio-visual 


film  projection  systems 


SLIDES 


BUSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  14" 
X  U"  built-in  Daylight  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  with  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit  The  Busch  Cine-Slide  Projector  Is 
versatile,  dependable,  portable  and 
lightweight 


16  MM 


BUSCH  Cinesalesman  self-contained, 
continuous  16mm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  proven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

The  Big  Screen  16mni  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finished  in  Walnut  Formica. 
Special  features  are:  pusli-but- 
ton  start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
higfi-quality  sound.  Heavy-duty 
projector  units  with  many  ex- 
clusive features.  This  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  the  ISmm 
Projector. 


SPECIAL  UNITS 

We  have  25  years  of  experience  In  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


SIGHT  &  SOUND 


Kodak  Demonstrates  Mass  Output 
System   for  Super-8  Sound   Films 

iv  A  new  high-speed  system  for 
mass  production  of  sound  color 
release  prints  of  motion  pictures 
using  the  super-8  format  was  dem- 
onstrated on  April  18  by  Eastman 
Kodak  Company  representatives  at 
the  101st  Technical  Conference  of 
the  Society  of  Motion  Picture  and 
Television  Engineers. 

Delegates  at  the  conference  in 
the  New  York  Hilton  Hotel  were 
given  details  of  a  system  designed 
to  provide  low-cost  film  prints  for 
education  and  industry  with  a 
capability  of  printing  within  three 
minutes  enough  sound  film  to  run 
two  hours  on-screen.  It  utilizes 
Eastman  Color  Print  Film,  Type 
7380,  a  new  material  developed 
by  the  company  expressly  for  mak- 
ing color  prints  in  the  super-8 
format. 

The  new  film  is  said  to  offer 
significantly  finer  grain  and  sUght 
improvement  in  sharpness;  it  will 
be  available  pre-striped  with  mag- 
netic sound  strip  for  recording 
tracks  simultaneously  with  mass- 
production  printing  of  the  picture 
images.  A  fraction  of  a  cent  per 
linear  foot  is  added  to  the  product 
cost  as  a  result  of  the  magnetic 
stripe. 

Equipment  for  high-volume  pro- 
duction of  super-8  prints  is  already 
commercially  available.  It  will  not 
be  provided  by  Eastman  Kodak, 
although  the  company  wiU  offer 
engineering  assistance  to  labora- 
tories installing  the  system.  Here 
is  how  it  works: 

Films  produced  on  16mm  or 
35mm  color  original  film  is  opti- 
cally reduced  and  transferred  to 
an  internegative  of  35ram-wide 
film  made  up  of  four  rows  of 
images    in    the    super-8    format. 


From  this  internegative  four  rl 
of  color  prints   are  made   at  f 
speed  of  200  linear  feet  per  ; 
ute,  a  total  of  800  feet  of  prj 
per  minute. 

Simultaneously,  the  sound 
is  automatically  transferred  to  fl 
magnetic  stripes  on  the  color  pj 
film.  Sound  monitoring  for  qua 
is  also  done  simultaneously.  Fi 
operation    automatically    slits 
35mm  "four-up"  color  print  j 
cisely  into  four  individual  supt 
sound  and  color  prints. 
«  *         « 

Model  Cineconference  Center 
is  Opened  by  BNA  in  Washing 
■ir  A  new  concept  in  audio  vis  i 
training  and  conference  room 
cilities  has  been  created  at  the  c 
headquarters  of  the  Film  Divis 
of  The  Bureau  of  National  Afia, 
Inc..  in  Washington.  D.  C 

A   new   Cineconference   Cer; 
which   includes   a   motion   pictj 
theater,  screening  room  and  ci 
ference  suite,  is  located  near 
Wisconsin    Avenue    exit    of 
Washington  Beltway.  It  feature^ 
high,    acoustically-perfect    ceili 
separate   glass-enclosed  proji 
room  (equipped  with  the  latesl 
16mm  sound  motion  picture  p, 
jection  and  sound  equipment) 
a  wide  viewing  screen. 

Open-space    architectural    zo 
struclion     provides     unobstruc 
viewing  from  any  part  of  the  ro 
Controlled  lighting,  air  condi 
ing.   carpeting   and   contempor,. 
furnishings  have  been  installed 

As  a  theater,  the  Cineconfereil 
Center  can  be  set  up  to  accomn- 
date  75  persons:  for  classroo 
lecture  use,  where  desks  and  chai 
are  desired,  the  Center  will  seat , 
comfortably.  Thirty  persons  can 
gathered  at  a  round-table  conf 
ence. 

Previews  of  BN.-X  films  are  h( 
by  appointment  at  the  Center 


cinefnaKeF^ 


II  eroaowav  riV. 
>i      circue  t3t9e 


12 


BUSINESS    SCREI 


NIQUE,  REVOLUTIONARY  FEATURES  OF  THIS  NEW 
ARTRIDGE/LOAD,  AUTOMATIC  MOTION  PICTURE 
OUND  PROJECTOR  ARE  UNSURPASSED! 


JAYARK 


Swpa/Sj 


^Big  Picture... 9"  x  12"  Screen  (108  sq.  in.). 

'Brilliant  Image  in  any  lighted  room. 

'Full  Range ...  Quality  Sound. 

'Truly  Portable ...  only  12  lbs. 

'Ultra  Compact...  11"  high,  closed;  21"  open. 

'No  Film  Handling... All-Automatic. 

hCoolBurning,  Long  Life,  Quartz  Iodine  Lamp. 

HQuiet,  Dependable,  Trouble-Free  Performance. 

'Super  8  Film  Format. 

'Sensibly  Priced! 

a  demonstration  can  reveal  how  utterly  simple  it  is  to  operate  the  JAYARK  Super  8  .  .  .  how 
pace  age  engineering  and  patented  design  ensure  years  of  reliable  performance  and  provide 
fianent  stability  of  sound  and  picture  under  all  operating  conditions.  2  to  26  minutes  cartridge 
city.  Will  play  continuously,  intermittently,  or  stop  automatically  at  film  end.  Sold  or  leased 
one  year  service  warranty. 

;\SIEST  TO  OPERATE . . .  EASIEST  TO  CARRY. . .  EASIEST  TO  BUY 
RE  IDEAL  AUDIO-VISUAL  AID  FOR  INDUSTRY  &  EDUCATION 


JAYARK  Super/8's  superior  advantages  are  indeed  unprecedented.  It  has  limitless 
at  every  level  of  industry,  business,  education,  health  care,  science  and  govern- 
it.  Perfect  for  inplant  and  schoolroom  instruction.  Plays  vital  role  in  sales,  public 
;ions.  and  sales  promotion.  Works  unattended  in  store  windows,  on  counters,  at 
bits.  Provides  best  possible  film  presentation;  longer  film  life. . .  .Ask  for  full  details! 

YARK  INSTRUMENTS  CORPORATION 

EAST    49th    STREET,    NEW    YORK.    N.Y.    10017    •    (212)    751-3232 

&7  by  Jayark  Instruments  Corp. 


Jayartt  Instruments  Corporation 

10  East  49th  St  .  New  York,  N.  Y.  10017 


Please  send  full  particulars: 

Company 

Name 

Title 

Address 

City  State 


Zip 


llMBER 


VOLUME    28 


13 


Four  Reasons 
Why... 


Cameramen  and  Directors 
Expect  a  Great  Deal  From 
Birns  &  Sawyer 

Here's  why:  The  standard  director's 
finder,  optical  zooms,  etc.,  used  to  list 
from  $79.50  to  $139.50.  BIRNS  & 
SAWYER  made  them  better,  sharper, 
smoother  and  sell  them  for  35%  less! 
At  prices  dealers  used  to  pay!  Prices 
now  from  $49.50  to  $89.50!  Easy  to 
see  why  top  people  expect  a  Great  Deal 
from  BIRNS  &  SAWYER. 


® 
® 

® 

® 


BUY  NOW  FOR  35%  OFF 


MODEL  K  16mm  ZOOM  FINDER  zooms  from 
extreme  wide  angle  of  8mm  to  75mm  tele- 
photo.  Fast  f  1.0  aperture  permits  viewing 
in  dim  light.  All  optics  bard  coated.  Accur- 
ate, dependable.  Length  4";  diameter  IW: 
weight  71/2  ounces.  Catalog  number  2605 
...  was  S89.50.  NOW  $59.50! 

MODEL  NIB  CINEMASCOPE  35  16mm  ZOOM 
FINDER  for  all  wide-screen  formats  and 
film  ratios.  Built-in  adjustable  masks  frame 

view  at  1:1.66.  1:1,75,  1:1.85.  1:2.33,  1:2.55. 
Focal  lengths  18.5-lOOmm  for  35mm,  9-50mm 
for  16mm.  Masterfully  engineered  and  ma- 
chined. Length  3^8".  diameter  2Vi":  weight 
83/a  ounces.  Catalog  number  2615  .  .  .  was 
$139.50.  NOW  $89.50! 

MODEL  I  35mm  ZOOM  FINDER  for  profes- 
sional 35mm  cameras.  Aperture  f  l.O.  Zoom 
range  from  25  through  135mm:  easy-to-read 
focal  length  indicators  at  25.  30,  32.  35, 
40.  50.  75.  100.  125  and  135mm.  Slip-on 
masks  available  for  TV  outline.  Length  3V2"; 
diameter  I'/a";  weight  6Vi  ounces.  Catalog 
number  2610  ...  was  $79.50.    NOW   $49.50! 

MODEL  K  16,'35mm  ZOOM  COMBIFINDER. 
Ideal  for  both  16mm  and  35mm  work.  Zoom 
range;  17.5  to  150mm  for  35mm  format  .  .  . 
8  to  75mm  for  16mm  format.  Designed  to 
meet  the  needs  of  all  engaged  in  creative 
motion  picture  activity.  Length  414";  diam- 
eter V/b":  weight  73/4  ounces.  Catalog  num- 
ber 2606  ...  was  $109.50.  NOW  $69.50! 
As  always,  neck  chain  and  top-grade  leather 
case  with  belt  strap  included  with  each 
Finder. 


StLES  DENTALS 

'    "onica  Blvd.       1014  North  Vine  SI. 
Angeles.  Calif.  90038 

Telephone  213  464-5166 


amera 


THE     EDITORIAL    VIEWPOINT 


THREE    FILMS    THAT    SPELL    SUCCESS 

THREE  Sponsored  Motion  Pictures  are 
not  only  making  important  news  this 
month  but  merit  intensive  study  by  any  com- 
pany or  trade  group  seelcing  to  use  the  film 
medium.  Each  one  of  these  pictures  contains 
the  vital  ingredients  for  screen  success:  a  clear 
and  projit-conscious  objective:  well-defined, 
responsive  audiences:  and  superb  produclion 
quality,  well-suited  to  tlie  nature  of  each  film. 

These  ingredients  will  be  clearly  interpreted 
as  each  film  is  discussed  in  this  column.  They 
can  be  applied  to  future  projects  by  companies 
and  trade  groups  and  when  they  are  you're  on 
the  road  to  winning  friends,  influencing  people 
and  making  customers  out  of  viewers.  Let's 
begin  with  the  26-minute  black  and  white 
documentary  film.  The  Thin  Blue  Line,  which 
is  reviewed  in  depth  on  page  41  of  this  issue. 

The  objective  of  this  sponsor,  the  Kemper 
Insurance  companies,  is  to  dramatize  the  law 
enforcement  problems  facing  the  police  in  these 
United  States.  The  film  has  won  the  com- 
mendation of  the  International  Association  of 
Chiefs  of  Police  but  what  it  really  must  win  is 
the  attention  of  millions  of  Americans  to  help 
improve  police-community  relations  and  in- 
crease the  citizen's  respect  for  the  vast  majority 
of  dedicated  officers.  Nicholas  Katzenbach, 
chairman  of  the  president's  crime  commission, 
concludes  in  that  group's  task  force  report: 

"No  single  task  is  more  urgent  in  confront- 
ing the  challenge  of  crime  than  breaking  down 
the  wall  of  isolation  that  surrounds  the  police." 

Kemper's  sponsorship  is  a  "natural"  for  this 
group  of  insurance  firms.  And  to  get  the  job 
done,  to  reach  countless  thousands  of  citizen 
groups,  the  sponsor  has  enlisted  the  help  of 
1 2,000  local  agents  throughout  the  country. 
Behind  them  it  has  placed  all  the  film-handling 
and  audience-building  resources  of  Modern 
Talking  Picture  Service,  Inc.  and  its  nationwide 
film  libraries. 

Finally,  Kemper  began  this  project  with  a 
topflight  documentary  film  maker  —  Wolper 
Productions  —  and  the  resulting  picture  is 
both  authoritative  and  dramatic.  This,  by  every 
standard,  is  an  action-packed,  hard-hitting  pic- 
ture with  a  very  important  objective.  The  mes- 
sage is  eminently  suited  to  the  sponsor.  The 
plan  for  distribution  was  carefully  outlined, 
fortified  by  the  strength  of  local  cooperation 
and  then  insured  by  nationwide  film  distribu- 
tion resources  that  provide  clean  prints,  plus 
fast-moving  turnover  of  copies  to  reach  maxi- 
mum audience  saturation. 

These  are  the  ingredients  of  film  success. 
*        *        * 
United  Air  Lines  Has  All  the  Ingredients 
in  Its  Great  New  Film  "Discover  America" 
M-  Our  second  "film  of  the  month"  has  to  be 
United  Air  Lines'   Discover  America.  A  pic- 
ture text  review  is  destined  for  these  pages  next 


14 


month  but  you  can't  hold  news  and  that's  wh 
this  long-established  user  of  the  film  mediu 
has  made  as  it  prepares  to  launch  a  really  gre 
46-minutc  color  epic  of  the  American  seen 
coast-to-coast.  "Discover  America"  is  a  currei 
United  Air  Lines'  print  media  theme,  tied-f 
with  the  government's  campaign  to  promo 
domestic  tourism.  The  film  is  being  releast 
for  theatrical  debuts  during  "Discover  Arae 
ica"  month. 

Produced  for  United  by  Reid  H.  Ray  Fil 
Industries  ( under  the  personal  supervision  ai 
direction  of  Reid  Ray),  Discover  America  W; 
lensed  entirely  from  helicopters  with  the  Re 
Ray  "Aeroscope "  technique.  The  camera  tak 
in  America  from  coast-to-coast,  covering 
locations  from  Maine  to  Hawaii.  Its  qualit 
conscious  format  is  enriched  by  an  origin 
music  score  from  the  world-famed  compose 
Igor  Stravinsky,  and  the  warm,  "Americai 
style"  narration  of  Burgess  Meredith.  Prin 
are  by  Technicolor. 

Following  its  theatrical  showings,  this  pk 
ture  goes  all  the  way.  It  was  skillfuUy-tailore 
for  maxin\um  exposure  to  every  type  of  aud 
ence.  For  instance,  five  sections  of  region 
coverage  (again  by  Modern  Talking  Pictui 
Service,  Inc..  film  distributor  for  United)  wi 
be  edited  out  of  the  complete  picture  f( 
separate  regional  audiences.  Even  briefer  sei 
ments  on  individual  cities  can  be  excerpted  - 
and  this  may  be  done  in  another  year. 

Is  that  all?  Not  hardly,  for  prints  wit 
French,  Italian,  Spanish,  German  and  Japane< 
sound  tracks  are  being  offered  by  United  I 
overseas  air  lines  for  distribution  in  their  coui 
tries,  inviting  U.  S.  travel  by  overseas  viewer 
And,  of  course  there's  United's  own  vast  fan 
ily  of  employees.  The  first  group  of  600  to 
supervisors  greeted  the  picture  with  waves  , 
applause  at  United's  recent  annual  manag; 
ment  conference. 

Finally,  travel  agents  are  being  invited  to  se 
the  picture  during  a  one-hour  "Discover  Amei 
ica"  show  being  staged  in  larger  cities.  Unite 
field  personnel  will  carry  the  picture  to  travi 
agent  groups  in  smaller  cities  throughout  th 
U.S. 

The  rest  will  have  to  wait  for  our  own  pit 
ture  story.  But  here  you  have  the  ingredient 
for  film  success:  objectives  that  sell  air  lin 
travel  in  the  most  intensive  way  possible;  aud 
ences  unlimited;  and  a  producer  who  gave 
long,  hard  year  of  painstaking  effort,  enliste 
great  personalities  for  music  and  narration,  an 
thus  brought  the  film  medium  one  of  its  trul 
great  achievements! 

These  are  the  ingredients  of  film  succes' 
*  *  * 
International  Minerals  &  Chemical  Film, 
"My  Garden  Japan",  Will  Show  to  Millioit 
->  The  International  Minerals  &  Chemic; 
Corporation  set  a  very  high  standard  for  filr 
quality  with  a  film  titled  Gardens  of  Englam 
produced  by  Empire  Photosound  in  70mm  an 
acclaimed  throughout  the  U.S.  and  abroac 
This  month  that  sponsor  unveiled  a  companio 
piece.  My  Garden  Japan,  also  in  70mm  Tech 
nicolor  and  created  by  the  same  dedicated  pre 
duction  company. 

What's  especially  noteworthy  about  this  ne\ 

(CONTINUED    ON     THE     FOLLOWING    PAGE     16 


BUSINESS    SCREEI 


ALL  ROADS  LEAD  TD 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FILM  LABORATORIES  CORPORATION.  Film  C«fi<«r  Building,  MO  Ninth  Av*nu«,  New  Yorfc,  Nao  Torh  10O36  •  Phon«i  2ia-CO  5-7«7» 


lUMBER    2    ■    VOLUME    28 


IS 


Four  Reasons 
Why... 


amer? 


Cameramen  and  Directors 
Expect  a  Great  Deal  From 
Birns  &  Sawyer 

Here's  why:  The  standard  director's 
finder,  optical  zooms,  etc.,  used  to  list 
from  $79.50  to  $139.50.  BIRNS  & 
SAWYER  made  them  better,  sharper, 
smoother  and  sell  them  for  35%  less! 
At  prices  dealers  used  to  pay!  Prices 
now  from  $49.50  to  $89.50!  Easy  to 
see  why  top  people  expect  a  Great  Deal 
from  BIRNS  &  SAWYER. 


© 
© 

© 
® 


BUY  NOW  FOR  35%  OFF 


MODEL  K  16mm  ZOOM  FINDER  zooms  from 
extreme  wide  angle  of  8mm  to  75mm  tele- 
photo.  Fast  f/1-0  aperture  permits  viewing 
in  dim  light.  All  optics  hard  coated.  Accur- 
ate, dependable.  Length  4";  diameter  V/a": 
weight  7i2  ounces.  Catalog  number  2605 
...  was  S89.50.  NOW  $59.50! 

MODEL  MIB  CINEMASCOPE  35  16mm  ZOOM 
FINDER  for  all  wide-screen  formats  and 
film  ratios.  Built-in  adjustable  masks  frame 
view  at  1:1.66.  1:1.75.  1:1.85,  1;2,33,  1:2.55. 
Focal  lengths  18.5-lOOmm  for  35mm,  9-50mm 
tor  16mm.  Masterfully  engineered  and  ma- 
chined. Length  3^8".  diameter  21.4";  weight 
8^/4  ounces.  Catalog  number  2615  .  .  .  was 
$139.50,  NOW  SB9.50! 

MODEL  I  35mm  ZOOM  FINDER  for  profes- 
sional 35mm  cameras.  Aperture  f  1.0.  Zoom 
range  from  25  through  135mm:  easy-to-read 
focal  length  indicators  at  25.  30.  32,  35, 
40.  50,  75.  100.  125  and  135mm.  Slip-on 
masks  available  for  TV  outline.  Length  3V2"; 
diameter  ^''b";  weight  6i'4  ounces.  Catalog 
number  2610  ...  was  $79.50.    NOW   $49.50! 

MODEL  K  16  35mm  ZOOM  COMBIFINDER. 
Ideal  for  both  16mm  and  35mm  work.  Zoom 
range  17.5  to  150mm  for  35mm  format  .  .  . 
8  to  75mm  for  16mm  format.  Designed  to 
meet  the  needs  of  all  engaged  in  creative 
motion  picture  activity.  Length  41,4";  diam- 
eter l^'s";  weight  7^4  ounces.  Catalog  num- 
ber 2606  ...  was  $109.50.  NOW  $69.50! 
As  always,  neck  chain  and  top-grade  leather 
case  with  bett  strap  included  with  each 
Finder. 


SUES 

6424  Sania  Monica  Blvd. 
Los  Angeles.  C 


RENrtLS 

1014  North  Vine  St 
lit.  90038 


Telephone  213  464-; 


THE    EDITORIAL    VIEWPOINT 


THREE    FILMS    THAT    SPELL    SUCCESS 

THREE  Sponsored  Motion  Pictures  are 
not  only  making  important  news  this 
month  but  merit  intensive  study  by  any  com- 
pany or  trade  group  seeking  to  use  the  film 
medium.  Each  one  of  these  pictures  contains 
the  vital  ingredients  for  screen  success:  a  clear 
and  profit-conscious  objective:  well-defined, 
responsive  audiences;  and  superb  production 
quality,  well-suited  to  the  nature  of  each  film. 

These  ingredients  will  be  clearly  interpreted 
as  each  film  is  discussed  in  this  column.  They 
can  be  applied  to  future  projects  by  companies 
and  trade  groups  and  when  they  are  you"re  on 
the  road  to  winning  friends,  influencing  people 
and  making  customers  out  of  viewers.  Let's 
begin  with  the  26-minute  black  and  white 
documentary  film,  The  Thin  Blue  Line,  which 
is  reviewed  in  depth  on  page  41  of  this  issue. 

The  objective  of  this  sponsor,  the  Kemper 
Insurance  companies,  is  to  dramatize  the  law 
enforcement  problems  facing  the  police  in  these 
United  States.  The  film  has  won  the  com- 
mendation of  the  International  Association  of 
Chiefs  of  Police  but  what  it  really  must  win  is 
the  attention  of  millions  of  Americans  to  help 
improve  police-community  relations  and  in- 
crease the  citizens  respect  for  the  vast  majority 
of  dedicated  officers.  Nicholas  Katzenbach. 
chairman  of  the  president's  crime  commission, 
concludes  in  that  group's  task  force  report; 

"No  single  task  is  more  urgent  in  confront- 
ing the  challenge  of  crime  than  breaking  down 
the  wall  of  isolation  that  surrounds  the  police." 

Kemper's  sponsorship  is  a  "natural"  for  this 
group  of  insurance  firms.  And  to  get  the  job 
done,  to  reach  countless  thousands  of  citizen 
groups,  the  sponsor  has  enlisted  the  help  of 
1 2,000  local  agents  throughout  the  country. 
Behind  them  it  has  placed  all  the  film-handling 
and  audience-building  resources  of  Modern 
Talking  Picture  Service.  Inc.  and  its  nationwide 
film  libraries. 

Finally.  Kemper  began  this  project  with  a 
topflight  documentary  film  maker  —  Wolper 
Productions  —  and  the  resulting  picture  is 
both  authoritative  and  dramatic.  This,  by  every 
standard,  is  an  action-packed,  hard-hitting  pic- 
ture with  a  very  important  objective.  TTie  mes- 
sage is  eminently  suited  to  the  sponsor.  The 
plan  for  distribution  was  carefully  outlined, 
fortified  by  the  strength  of  local  cooperation 
and  then  insured  by  nationwide  film  distribu- 
tion resources  that  provide  clean  prints,  plus 
fast-moving  turnover  of  copies  to  reach  maxi- 
mum audience  saturation. 

These  are  the  ingredients  of  film  success. 


United  Air  Lines  Has  .All  the  Ingredients 
in  Its  Great  New  Film  "Discocer  America" 

M  Our  second  "film  of  the  month"  has  to  be 
United  Air  Lines'  Discover  America.  A  pic- 
ture text  review  is  destined  for  these  pages  next 


14 


month  but  you  can't  hold  news  and  that's  wh 
this  long-established  user  of  the  film  mediu 
has  made  as  it  prepares  to  launch  a  really  grc 
4(i-minute  color  epic  of  the  American  scci 
coast-to-coast.  "Discover  America  "  is  a  currt 
United  Air  Lines'  print  media  theme,  tied- 
with  the  government's  campaign  to  promo 
domestic  tourism.  The  film  is  being  releast 
for  theatrical  debuts  during  "Discover  Ame 
ica"  month. 

Produced  for  United  by  Reid  H.  Ray  Fil 
Industries  (under  the  personal  supervision  ai 
direction  of  Reid  Ray),  Discover  America  w: 
lensed  entirely  from  helicopters  with  the  Re 
Ray  "Aeroscope"  technique.  The  camera  tak> 
in  America  from  coast-to-coast,  covering 
locations  from  Maine  to  Hawaii.  Its  qualit 
conscious  format  is  enriched  by  an  origin 
music  score  from  the  world-famed  compose 
Igor  Stravinsky,  and  the  warm.  "Americai 
style"  narration  of  Burgess  Meredith.  Prill 
are  by  Technicolor. 

Following  its  theatrical  showings,  this  p|. 
ture  goes  all  the  way.  It  was  skillfully-tailore 
for  maximum  exposure  to  every  type  of  auti 
ence.  For  instance,  five  sections  of  region 
coverage  (again  by  Modern  Talking  Pictui 
Service.  Inc..  film  distributor  for  United)  wi 
be  edited  out  of  the  complete  picture  fc 
separate  regional  audiences.  Even  briefer  sej 
ments  on  individual  cities  can  be  excerpted  - 
and  this  may  be  done  in  another  year. 

Is  that  all?  Not  hardly,  for  prints  wit 
French,  Italian.  Spanish.  German  and  Japanen 
sound  tracks  are  being  offered  by  United  li 
overseas  air  lines  for  distribution  in  their  coui 
tries,  inviting  U.  S.  travel  by  overseas  viewer 
And.  of  course  there's  United's  own  vast  farr 
ily  of  employees.  The  first  group  of  600  to 
supervisors  greeted  the  picture  with  waves  ( 
applause  at  United's  recent  annual  managi 
ment  conference. 

Finally,  travel  agents  are  being  invited  to  se 
the  picture  during  a  one-hour  "Discover  Amei 
ica"  show  being  staged  in  larger  cities.  Unite 
field  personnel  will  carry  the  picture  to  travi 
agent  groups  in  smaller  cities  throughout  th 
U.S. 

The  rest  will  have  to  wait  for  our  own  pit 
ture  story.  But  here  you  have  the  ingredieni 
for  film  success:  objectives  that  sell  air  lin 
travel  in  the  most  intensive  way  possible;  aud 
ences  unlimited;  and  a  producer  who  gave 
long,  hard  year  of  painstaking  effort,  enliste 
great  personalities  for  music  and  narration,  an 
thus  brought  the  film  medium  one  of  its  trul 
great  achievements! 

These  are  the  ingredients  of  film  succes- 
*  *  * 
International  Minerals  &  Chemical  Film, 
"My  Garden  Japan".  Will  Show  to  Million 
"  The  International  Minerals  &  Chemic; 
Corporation  set  a  very  high  standard  for  filr 
quality  with  a  film  titled  Gardens  of  Englaiu 
produced  by  Empire  Photosound  in  70mm  an 
acclaimed  throughout  the  U.S.  and  abroac 
This  month  that  sponsor  unveiled  a  companio 
piece.  My  Garden  Japan,  also  in  70mm  Tech 
nicolor  and  created  by  the  same  dedicated  pre 
duction  company. 

What's  especially  noteworthy  about  this  ne\ 

(CONTINUED    ON     THE     FOLLOWING    PAGE     16 


BUSINESS    SCREE! 


ALL  ROADS  LEAD  TD 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FILM  LABORATORIES  CORPORATION.  Film  Cantsr  Building,  SSO  Ninth  Av«nu»,  N«w  York,  New  Yorh  10036  •  Phon»i  212-CO  S-7«7« 


(UMBER    2    ■    VOLUME    28 


IS 


"here's  a  $87,000 
camera  department . . . 
yours  for  the  asking" 

After  17  years,  we've  built  a 
Camera  Department  that's  the 
"end"  in  equipment.  It's  staffed 
with  technicians  who  have  liter- 
ally performed  miracles  in  photo- 
graphing material  for  filmstrips 
and  slides. 

Producers  and  professionals,  like 
yourself,  use  Manhattan's  Cam- 
era Department  constantly.  They 
like  our  superior  quality,  speed 
and  dependability.  It's  typical  of 
why  "we're  the  biggest  because 
we're  the  best."  And  you'll  appre- 
ciate the  courtesy  and  personal 
attention  that  accompanies  every 
job  at  Manhattan. 

Call  or  write  for  complete  details 
and  our  new  price  schedule. 


THi:  EDITORIAL  \IEVVPOIN T 


manKattan 


A  BCRKEV  PHOTO  COWANyI 


laboratory,  inc. 

210  West  6Sth  St .  New  York,  N.Y.  10023  (212)  373-1919 

PHOTOGRAPHY /MASTER  NEGATIVES /ANSWER  PRINTS 
RELEASE  PRINTS  /SLIOE  DUPLICATING  «  PROCESSING 


(CONTINUED    FROM    THE    PRECEDING   PAGE    14) 

30-minute  production  is  its  "'built-in"  audience 
success,  already  assured  by  its  selection  as  one 
of  two  top  attractions  for  the  United  Nations 
Pavilion  at  Expo  67  in  Montreal.  My  Garden 
Japan  was  honored  by  the  UN  to  share  the 
screen  with  that  great  Johnson's  Wax  film.  To 
Be  Alive!  This  Academy  Award  winner  was 
the  most  popular  attraction  during  its  two-year 
run  at  the  New  York  World's  Fair. 

Plant  foods  arc  an  important  part  of  IMC's 
business  but  this  film  doesn't  have  to  sell  prod- 
uct. Neither  does  it  recite  company  history  or 
train  salesmen.  But  it  will  win  tremendous 
goodwill  among  the  millions  who  see  it  at  Mon- 
treal, establish  IMC  as  a  quality-conscious 
company  and  provide  30  minutes  of  sheer 
pleasure,  both  eye  and  ear,  to  every  beholder. 
Its  images  of  obvious  beauty  and  interest  have 
the  music  of  an  original  score  recorded  by  the 
Japanese  Imperial  Court  musicians  to  enhance 
them.  Leading  dramatic  actors  of  Japan  are 
featured  on  the  screen. 

These  are  the  ingredients  of  film  success. 
^        ^       * 
"The  True  and  the  Just"  Is  Acclaimed  by 
Audiences  as  Showitigs  Aid  Jury  System 

M-  That  Audio  production  reviewed  in  these 
pages  last  year.  The  True  and  the  Just,  has 
already  played  to  some  300,000  people  in  New 
York  City  and  a  million  and  a  half  other  view- 
ers have  seen  it  across  the  country.  Made  to 
inform  prospective  jurors  about  their  im- 
portance to  the  courts  (and  to  answer  in  ad- 
vance some  of  their  complaints),  the  film  was 
produced  in  cooperation  with  the  Departmental 
Committee  of  the  First  Judicial  Department  in 
New  York.  It  was  made  possible  by  a  grant 
from  the  Ford  Foundation  and  has  certainly 
earned  that  help. 

Presiding  Justice  Bernard  Botein  of  the 
Appellate  Division,  first  department,  comments 
"you  might  call  this  a  'sleeper',  it  has  been 
shown  by  bar  associations,  schools,  other 
courts,  civic  organizations  and  business  and 
industrial  companies."  The  picture  will  be  used 
soon,  we  hear,  to  "ease  the  lot  of  jurors.  It  will 
be  shown  to  women's  groups,  to  persuade  them 
to  volunteer  for  service  and  to  join  in  an  ef- 
fort to  eliminate  the  automatic  exemption  for 
women  now  provided  by  law."  E.  G.  Marshall 
is  the  narrator  of  this  truly  useful  film. 

*        *        * 
RCA  President  Predicts  Big  Growth  for 
"Knowledge  Industry"  in  Next  20  Years 
•m   According   to   the   president  of  RCA,   the 
"knowledge  industry"  will  account  for  half  of 
the  nation's  gross  product  in  another  20  years. 
Robert  W.  Sarnoff  recently  told  a  Florida  At- 
lantic University  audience  that  "its  volume  is 
growing  at  twice  the  rate  of  the  economy  as  a 
whole"  and  he  noted  that  human  knowledge 
is  estimated  to  be  doubling  every  10  years  in- 
stead of  every  2,000  years  as  it  was  in  past 
centuries. 

"Just  as  mechanical  technology  has  freed 
much  of  mankind  from  sheer  physical  drudgery, 
so  can  electronics  help  liberate  the  human 
mind."  he  concluded. 


Kodak's  National  Ads  and  TV  Commercijr  ■ 
Tell  Business  Advantages  of  Film  Medium  I 

•  Helping  to  get  the  message  to  Amen. 
business  about  the  value  of  well-produ. 
business  films  and  the  role  of  the  speciali/ 
producer,  Eastman  Kodak's  Motion  Pict 
and  Education  Markets  Division  has  been  c 
rying  some  commendable  page  ads  in  nalin 
periodicals. 

These  advertisements  take  up  a  specific  i 
objective  and,  with  illustrations  and  fact 
text,  define  the  goal  of  each  featured  pictu 
For  instance,  a  recent  Byron  Morgan  prodi 
tion  for  Georgetown  University  was  descnl 
by  the  provocative  headline:  "Raise  $26  n 
lion  in  3  years?  How?"  Another  current 
covered  a  Bell  Telephone  Laboratories'  I 
produced  in  cooperation  with  Wilding,  li 
The  theme:  "Relocate  a  Division  of  Techni. 
People,  1,000  Miles  .  .  .  How  Can  a  Mc 
Help?" 

Kodak    merits    a    salute    for   the   camp, 
and   for    the   relevant    television    commerci 
on  the  value  of  business  and  educational  fili; 
used  within  the  Academy  Awards'  color  te 
cast  which  this  company  sponsored. 

*  *       * 

"Opening  Day'  Report  on  Audiovisuals  at 
Expo  67  to  be  Followed  by  Exhibit  Rem 

tV  Our  second  and  "opening  day"  report 
audiovisuals  at  Expo   67   in  Montreal  bcji 
on  the  following  page  18;  there's  also  a    i 
cial  report  on  what  promises  to  be  one  of  i 
"hit"   films  of  that  world   exposition    (sl\ 
Time  to  Play,  previewed  on  page  39). 

An  exhibit-by-exhibit  study,  similar  to 
comprehensive  report  on  the  New  "^ . 
World's  Fair,  is  already  in  preparation  for 
later  issue.  Meanwhile  correspondent  repo 
call  the  20-minute  film  We  Are  Young  (pi 
duced  by  Francis  Thompson  and  Alexanc 
Hammid  and  featured  in  the  Canadian  Pacil 
Cominco  Pavilion)  "one  of  the  liveliest  sho 
at  Expo,  Cinerama  with  a  psychedelic  kick 

The  producers  of  To  Be  Alive!  (which 
also  showing  at  Expo  in  the  UN  Pavilion  i  i 
quired   six   synchronized    70mm    water-cc. 
projectors,  modified  to  35mm,  and  six  scr. 
with   a   total   area  of   2,900  square   feet' 

*  *       * 

A  "Consensus"  List  of  Year's  Outstanding 
Business-Sponsored  Films  Worth  Recieuii 
■w-  A  fresh  look  at  some  of  last  year's  oi 
standing  business-sponsored  motion  pictures  , 
provided  in  this  list  of  "consensus"  selectioi 
made   by  nationwide   film  juries   last  mont 

Are  You  Listening?  (12  minutes).  Pr 
duced  for  Pan  American  World  Airways  1 
Henry  Strauss  &  Co. 

Atomic  Power  (27  minutes).  Produced  f 
the  Atomic  Energy  Commission  by  Sene 
Productions. 

Character  of  a  Company  (20  minutes).  Pr 
duced  for  Deere  &  Company  by  Wilding,  In 

Color  Coverage  Compatibility  ( 10  minutes 
Produced  for  Life  Magazine  by  Mixed  Mcdi 
New  York  City. 

Copper!    (37   minutes).    Produced   for   tl 

(CONTINUED    ON     THE     FOLLOWING     P.AGE     71 


IS 


BUSINESS    SCREEi 


Kids  know  cookies. 
Audio  knows  kids. 

The  result? 

We'd  rather  show  you 

than  tell  you. 

May  we  arrange  a  screening. 


Audio 

PRODUCTIONS.  INC. 

630  Ninth  Avenue.  New  York  N.Y.  10036 
(212)  PLaza  7-0760 


lUMBER    2   ■   VOLUME   2» 


17 


Craccful,   flowing   lines  that   suggest   a   huge   tent  mark  the  German  pavilion  at  Expo  67.  Sculpture 
in  the  foreground  is  the  work  of  one  of  40  Canadian    artists   commissioned    to    create   such    pieces. 


Expo  67:  c:r:. 


T^HE  1967  World  Exhibition  in  Montreal 
-^  will  bring  a  new  dimension  to  the  art  of 
cinema.  The  theme  of  the  Exhibition,  "Man 
and  His  World"  could  well  be  subtitled  '"Man 
and  His  Films"  since  at  least  50  pavilions  will 
use  film  in  one  way  or  another.  There  are 
enough  film  showings  to  keep  a  person  watch- 
ing during  the  entire  six  months  of  the  Exhibi- 
tion. 

Film  at  Expo  will  be  used  as  never  before. 
The  tradition  of  going  to  your  neighborhood 
movie-house  to  watch  a  story  unfold  in  black 
and  white  or  technicolor  may  seem  almost 
primitive  after  the  World  Exhibition.  Many  of 
the  techniques  will  demand  a  keener  imagina- 
tion and  more  active  involvement  by  the 
viewer,  who  himself  becomes  an  integral  part 
of  the  multiplicity  of  images. 

Blend  Images  on  a  Multitude  of  Screens 

This  is  especially  true  of  the  multiscreen 
technique,  which  in  itself  is  not  new — Abel 
Gance  used  split  screens  to  project  his  famous 
Napoleon  film  at  the  Paris  exhibition  40  years 
ago — but  it  probably  reaches  its  most  exciting 
stage  of  development  at  Expo.  It  enables  the 
spectator  to  pick  and  choose  his  images,  assem- 
ble the  pieces  as  though  he  is  working  on  a 
jigsaw  puzzle,  and  blend  them  into  a  meaning- 
ful artistic  whole  in  his  mind. 

The  film  presentations  at  many  pavilions  are 
not  restricted  to  the  ordinary  screen.  Images 
will  shoot  along  walls,  bounce  off  ceilings  and 
fioors.  Films  will  be  projected  on  acrylic  blocks, 
on  spinning  globes,  on  gigantic  parasols  and  on 
glass  prisms.  The  screens  take  the  shape  of 
circles,  hexagons,  crosses  and  many  other 
geometric  patterns. 

Audiences  on  the  Move  in  Expo's  Exhibits 

Visitors  aren't  simply  seated  but  they  are 
whirled  around  from  screen  to  screen  on 
carousels:  they  are  strapped  into  seats  and  take 
off  on  simulated  space  rides  as  the  stars  are 
projected  on  an  overhead  dome;  they  stand  in 
an  enormous  hall  to  be  bombarded  by  film 
originating  from  150  different  projectors. 

Film  is  often  combined  with  live  perform- 
ances and  kinetic  displays  for  greatest  artistic 


All  Dimensions  at 
s  World  Exhibition 


Displays     inside     Canada's     Katimavik     pavilion 

will  help  depict  Expo's  theme— "Man  and  His 
World."  tracing  time,  navigation,  nature  and  man. 

effect.  This  use  of  moving  pictures  with  sound, 
light,  acting  and  ingredients  from  other  the- 
atrical forms  is,  in  fact,  one  of  the  most 
exciting  stories  of  the  Exhibition. 

Perhaps  the  largest-scale  and  most  ambitious 
film  project  at  Expo — and  one  of  the  world's 
most  avant-garde  cinematographic  adventures 
— is  Labyrinth,  created  by  the  National  Film 
Board  of  Canada  on  Cite  du  Havre. 

Within  a  windowless  concrete  structure  that 


\\  ithin  this  geodesic  dome  of  the  United  States 
pavilion,  a  special  theatre  will  feature  an  un- 
itsiial  film— "A  Time  to  Pluy"—to  be  shown  on 
three  screervi   in   35nim    color.    (See   page   39) 


An  "Opening  Day"  Preview  of  Audiovisi 
Media   on   Display   at   Expo   67   in   Montri. 

stands  five  stories  high  and  resembles  a  fo 
the  visitor  is  taken  on  a  cinematic  journey 
pursuit  of  the  Minotaur  within  himself. 

The  basic  idea  for  Labyrinth  is  derived  fro 
the  Greek  myth  of  Theseus,  who  entered 
maze  to  slay  a  voracious  half-bull  and  ha 
human  monster  that  periodically  sated  its  a 
petite  by  devouring  seven  maidens  and  sevi 
youths.  Since  these  ancient  labyrinths  we 
meant  to  symbolize  life  itself,  the  Expo  proje 
tries  to  relate,  through  a  synthesis  of  arch 
lecture  and  film,  the  story  of  life,  and  of  ma: 
You'll    Remember    That    \'isil    to    "Labyrinth' 

The  Expo  Labyrinth  is  a  dramatic  exper 
ence.  So  dramatic,  in  fact,  that  the  produce 
Roman  Kroitor,  of  the  National  Film  Boat 
was  prompted  to  say:  "We  believe  that  oni 
having  seen  it  people  will  never  be  quite  tf 
same  again." 

Labyrinth  consists  of  three  chambers,  eac 
of  which  holds  up  to  500  people,  and  the  toti 
experience  lasts  45  minutes.  In  the  first  chan 
ber.  the  audience  watches  from  four  balconie 
at  different  levels  as  the  story  of  !^an  the  Hen 
unfolds    on    two    mammoth    screens    at    rigt 
angles  to  each  other.  One  is  on  the  floor  belo' 
the  audience  and  the  other  towers  45  feet  u 
a   facing  wall.   As   a  viewer   watches   a  ste<  ] 
worker  walking  nimble-footed  along  the  girde  I 
of  a   skyscraper  hundreds  of  feet   above  th 
ground,  he   has  a  dizzying  sensation  as  if 
were  himself  moving  along  the  beams. 

The  second  chamber,  fitting  in  with  th 
maze  concept,  is  made  up  of  mirrored  glas 
prisms  and  some  10,000  multi-colored  light 
controlled  electronically  by  soundtrack. 

As  the  visitor  finds  his  way  through  th' 
labyrinth,  he  enters  the  third  and  final  cham 
ber,  which  contains  five  screens  in  symbolii 
cruciform  shape.  The  scenes  on  the  60-foot  b; 
60-foot  cross  are  significantly  contracted  ti 
evoke  a  profound  poetic  effect. 

The  cinematic  features  of  Labyrinth  have  se 
the  tone  for  many  of  the  theme  pavilions,  whicl 
use  film  to  complement  other  displays. 

Experience   the   Grandeur  of   Polar   Regions 

For  instance,  in  the  Man  and  the  Polar  Re 
gions  section  of  Man  the  Explorer,  visitors  an 
taken  on  a  carousel  ride  around  a  series  o! 
screens.  The  films,  originating  from  a  dozer 
projectors  in  the  center  give  a  visitor  the  fee 
of  the  strange  grandeur  of  the  polar  regions 
even  to  the  extent  of  receiving  periodic  blast' 
of  cold  air. 

Watching  the  films,  a  visitor  experiences  the 
bitter  and  beautiful  polar  night,  the  outburst! 
of  life  in  the  Arctic  spring  and  the  brilliance  ol 
a  day  that  is  six  months  long.  Also,  he  relives 
man's  first  struggle  in  the  Arctic  and  shares  in 
the  dreams  of  the  men  who  are  forging  its 
future.  The  producer,  Graeme  Ferguson,  and 
his  crew  spent  many  months  travelling  the  polar 
regions  from  Lapland  to  the  South  Pole,  col 
lecting  footage. 

In  the  Man  and  Planet  section  of  the  same 
pavilion,  a  vertical  screen  45  feet  high,  is  used 

(CONTINUED    ON     THE     FOLLOWING     V.\GV.     20) 


18 


BUSINESS    SCREENI 


Now-  Color  by  Technicolor  for  all 
business  and  educational  films 


Color  by  Technicolor,  standard  of  highest  quality  and  service 
in  major  theatrical  motion  pictures  tor  more  than  half  a  cen- 
tury, is  now  being  used  to  enhance  the  effectiveness  of  business 
and  educational  films.  The  same  processes  used  in  Technicolor 
wide  screen  and  35mm  feature  films  are  being  applied  in  a  new 
Technicolor  laboratory  specially  equipped  for  Super  8  motion 
picture  print  manufacture.  Technicolor  laboratories  can  pro- 
duce prints  of  business  and  educational  films  with  the  same 
rapidity,  quality  and  service  required  in  the  theatrical  field. 


And,  of  course,  the  best  way  to  show  8mm  and  Super  8  busi- 
ness and  educational  films,  silent  or  sound,  is  to  use  one  of 
Technicolor's  portable,  cartridge-loading,  instant  projectors. 


Hollywood  •  London  •  Rome 
6311  Romaine  Street,  Hollywood,  California  90038  •   (213)467-1101 


UMBER    2    ■    VOLUME    28 


19 


AT  CFI,  WE  TREAT  FILMSTRIPS  LIKE  MAJOR  SURGERY.  Any  good  surgeon 
demands  the  best  back-up  staff  tie  can  get  and  the  vast  facilities  of  the 
modern  hospital  complex.  At  CFI.  we  do  for  filmstrips  what  the  hospital  staff 
and  equipment  do  for  the  surgeon.  Our  labs  are  staffed  by  trained  techni- 
cians backed  up  by  the  most  precise  laboratory  equipment.  Sensitometric 
control  insures  proper  color  correction  and  exposure  balance;  Chemical 
control  gives  consistent  color  balance  and  density;  Accurate  color  rendition 
and  minimum  contrast  gain  is  assured  by  special  lighting  equipment.  At 
CFI,  our  experts  take  the  worry  out  of  the  operation.  Delivery  problems?  In 
our  business,  one  week  is  normal  for  a  complete  filmstrip,  but  on  tighter 
deadlines,  we'll  work  with  you  to  meet  your  schedule.  Emergency?  Like 
need  a  special  piece  of  artwork?  Our  art  department  will  design  and  com- 
plete original  frames  with  just  the  right  touch.  Or  we'll  photograph  your  flat 
art  up  to  24"  x  32"  (32  field).  Worried  about  getting  the  message  across? 
We  set  type  on  cells  for  superimposure  or  give  you  special  handlettering. 
3-dimensional  packages?  We  can  shoot  them  against  a  colorful  background 
right  into  your  filmstrip.  Different  size  transparencies?  We  shoot  directly 
from  35mm  through  8x10  with  no  intermediate  reduction  step  to  cause 
loss  of  detail  or  color.  And  at  CFI,  no  matter  how  delicate  the  problem,  our 
unique  continuous-loop  printing  equipment  assures  you  absolutely  uniform, 
filmstrip  prints  from  scratch-free  negatives.  Our  experts  are  ready  to  solve 
your  problems  right  now  in  our  labs.  Hopeless  case?  Call  Lou  Livingston  at 
HO  2-0881. 

Your  filmstrip  benefits  from  tt)e  superior  facilities  and  technology  that  have 
been  developed  to  meet  the  high  standards  of  the  motion  picture  industry. 


CONSOLIDATED    FILM    INDUSTRIES 

959  StWARD  STREET,  HOLIVWOOD.  CALIFORNIA  90038  /  HO  2  0881  •  HO  gi^l 


20 


EXPO  67:  Films  on  the  Move 

(CD.N  ri.NULU    1  K().\I    TUt    PRECEDING    PAGE    KS  ) 

for  the  projection  of  a  haunting  film  called  I 
Earth  is  Man's  Home,  produced  by  the  Cana- 
dian husband  and  wife  team  of  Nick  and  Ann 
Chaparos.  The  screen  is  divided  into  three  sec- 
tions, each  third  showing  scenes  in  relation  to 
its  altitudinal  situation.  The  bottom  section,  for 
instance,  shows  miners  digging  out  ore  thou- 
sands of  feet  underground;  the  middle  section 
shows  life  on  the  earth's  surface;  and  the  top 
third  of  the  screen  shows  the  moon,  planets  and 
stars.  Stereophonic  sound  emanating  from  each 
individual  image  gives  the  presentation  power- 
ful impact. 

Exploring  the  World  Beneath  the  Seas 

Still  in  the  Man  the  Explorer  theme  area, 
Man  and  the  Oceans  uses  a  screen  as  a  back- 
drop as  divers  plunge  into  an  aquatic  tank  to 
demonstrate  underwater  exploration.  The 
images  on  the  screen  of  exotic  under-sea  life 
are  combined  with  stereophonic  music  for 
heightened  effect.  Producer  of  the  film,  Mario 
Galloppini.  has  created  a  montage  of  undersea 
film  by  Commander  Jacques  Cousteau  that  has 
never  before  been  shown. 

fn  the  Resources  for  Man  section  of  Man 
the  Producer,  film  is  projected  not  on  screens, 
but  on  the  inside  walls  of  acrylic  cubes.  As 
the  viewer  peers  through  the  clear  plastic  six- 
inch  thick  cubes,  he  sees  the  image  on  the 
back  walls  of  the  cubes  and  then  again  on  four 
adjacent  surfaces.  There  is  a  kaleidoscopic 
three  dimensional  effect  as  these  scenes  > 
natural  phenomena,  such  as  soil  erosion  aru 
cloud  formations,  are  presented.  In  another 
area  of  the  exhibit,  50  projectors  throw  con- 
stantly changing  patterns  of  images  on  the 
surrounding  walls. 

Global  Images  to  Show  "Man  in  Control" 

In  the  Man  in  Control  exhibit,  produced  by 
James  Beveridge  of  Quebec,  three  black  and 
white  16mm  loops  are  projected  on  three 
parallel  picture  screens.  Below  them  is  a  globe 
turning  on  its  axis  onto  which  is  projected  a 
35mm  color  loop.  Scenes  are  strategically  alter- 
nated on  the  parallel  upper  screens  and  th. 
spinning  globe-shaped  lower  one. 

At  the  Man  and  Health  pavilion,  film  an 
theatrical  action  are  used  to  show  the  stor;. 
of  man"s  health.  As  actors  perform  on  stage, 
the  screen  is  used  as  a  backdrop  to  show  a 
patient  undergoing  open  heart  surgery,  a  kid- 
ney machine  in  operation,  brain  surgery  being 
performed  and  an  operation  for  Parkinson's 
Disease.  The  producer  of  this  is  Robert  Cordier 
of  New  York. 

Man    in    the   Community    via    'Urbanissimo" 

Man  and  Life,  Man  the  Provider  and  Man 
in  the  Community  are  also  using  film  in 
various  ways.  In  the  latter  theme  section,  a 
film  called  Urbanissimo,  produced  by  the  Hub- 
ley  Studios,  is  to  be  projected  through  an 
anamorphic  lens  which  doubles  the  width  of 
the  image  in  relation  to  the  height.  Also, 
Quebec  producer  Jacques  Languirand  intro- 
duces a  revolving  stage  process  called  Citerama. 

National  pavilions  are  also  making  imagina- 
tive use  of  film.  Perhaps  the  most  overvvhelm- 

(CONTINUED    ON     THE     FOLLOWING     PACE     22) 


BUSINESS    SCREEN 


IMBER    2    •   VOLUME    28 


21 


4> 


FOR 

FOREIGN 
MARKETS 
use 

FOREIGN 
LANGUAGES 

YOU  need... 

EXPERT 

TRANSLATIONS 
of  promotion 
material 

DUBBING 

OF  NARRATION 

for  your  films 

IVE  can  do  it... 

INANV 
LANGUAGE 

lA/E  did  it  for... 

PARTHENON 
PICTURES 

CATE  &  McGLONE 
FILMS 

JERRY  FAIRBANKS 
PRODUCTIONS 

yi/ALTER  IVISE 
PRODUCTIONS 

FRANK  IVILLARD 
PRODUCTIONS 

and  many  more. 

FOREIGN  LANGUAGE 
SERVICE  COMPANY 

7046  HOLLYWOOD   BOULEVARD 

HOLLYWOOD,   CALIFORNIA  90028 

213/  Hollywood   7-5128 


EXPO  6>1.  Films  on  the  Move 

(CONIINULU    IKOM     IHl.    I'KECtDINC.    I'AUb    20) 

ing  project  is  by  Czechoslovakia,  which  pre- 
sents a  "film  mosaic"  —  as  it  is  called.  As 
the  visitor  enters  the  cine-room,  his  eyes  fall 
on  no  fewer  than  l.'iO  screens,  showing  l.'iO 
different  films. 

In  another  part  of  the  pavilion,  the  audience 
becomes  its  own  film  creator.  As  a  film  is 
shown,  say,  of  a  murder  trial,  the  audience 
by  pushing  buttons  can  vote  whether  it  wants 
the  defendant  executed  or  liberated.  Majority 
rules  —  but  even  then,  sometimes  the  ending 
can  be  a  surprise.  The  creators  of  this  experi- 
ment say  its  object  is  to  ""analyze  crowd  reac- 
tion." 

Another  Czechoslovakian  film  contribution 
to  Expo  is  the  Laterna  Magika  —  or  Magic 
Lantern  —  show  in  the  entertainment  area  of 
la  Ronde.  In  a  600-seat  theatre,  a  multiscreen 
movie  is  combined  with  sound  recording  ef- 
fects and  live  acting.  They  are  interwoven  to 
produce  a  strikingly  dramatic  show. 
I  In  fact,  the  Laterna  Magika  show  has  been 
so  popular  in  Czechoslovakia  that  the  Prague 
Theatre  has  been  sold  out  continuously  in  the 
past  two  years.  The  entertainment  is  to  be 
offered  several  times  daily  in  the  especially- 
equipped  theatre  on  La  Ronde. 

N'isualizing    Life    in    France,    Great    Britain 

France  and  Britain,  side  by  side  on  lie 
Notre-Dame,  are  also  using  modernistic  film 
techniques.  One  of  the  highlights  of  the  French 
pavilion  is  an  exhibit  called  Panrama  in  which 
images  are  projected  through  a  hole  in  the 
ceiling  onto  a  concave  mirror  screen  below. 
The  images  are  deflected  from  the  mirror  back 
onto  the  ceiling  at  a  180  degree  angle.  Thus, 
as  the  visitor  watches  the  scenes  unfold,  it 
is  as  though  he  is  watching  the  movie  on  a 
gigantic    overhead    umbrella.    This    exhibit    is 


■Ji^Z 


The  French  pavilion  has  something  "new"  in 
fihn  tcchniqiw— intakes  are  projected  onto  a 
ceiling  at  a  ISO-rfcgrce  angles  jcatiire  films  will 
also  he  shown  each  day  in  the  pavilion's  theatre. 

quite  apart  from  another  theatre  in  the  French 
pavilion  where  183  different  feature  films  are 
to  be  presented,  one  every  day,  until  the  end 
of  Expo. 

Britain  uses  a  novel  audio-visual  approach 
by  putting  69  projectors  into  use  to  give  visi- 
tors a  glimpse  of  what  British  life  is  like  today. 
In  addition,  the  British  pavilion  has  a  170- 
seat  theatre  which  is  to  show  a  full  program 
of  British  films. 

The  major  portion  of  the  Austrian  pavilion's 
exhibit  space  is  taken  up  by  an  unconventional 


The  British  pavilion  leill  nliinc  69  projecto 
visualize  aspects  of  life  in  Britain;  there's 
a    170-se(it    theatre    for    formal    fihn    showt 

panoramic  theatre  where  a  process  ca 
"Austrovision"  is  presented.  Through  a  c 
bination  of  theatre,  music,  slide  projections 
space  elements,  the  creators  have  tried 
convey  a  true-to-life  picture  of  what  Aust 
life  is  like  today. 

Thirty-six  hundred  color  slides  are  lin 
to  each  other  by  blending  frames  to  fori 
continuous  series  of  pictures.  An  accousi 
system  composed  of  nine  groups  of  speal 
add  to  the  illusion  of  actuality,  and  also  ev 
memories  for  those  who  have  been  to  Ausi 
The  15-minute  exhibit  is  inspired  by  a  fani 
book  "'Imago  Austriae." 

A  Carousel  Tour  of   "100  Years  in  Canada 

The  host  country,  Canada,  indicates  in 
centennial  year  that  it,  too,  is  tuned  in 
modern  film  processes.  Part  of  the  exh 
""100  Years  in  Canada"  consists  of  a  dn 
shaped  rotating  theatre  partitioned  into 
segments. 

The  audience,  after  moving  into  the  f 
segment,  is  whirled  around  through  the  ot 
five  which  contain  multiscreen  movies  con 
ponding  to  five  periods  in  Canadian  histc 
The  170  people  in  the  carousel  spend  4 
minutes  in  each  segment  and  then  anot 
■'2 -minute  being  spun  on  to  the  next  parti 
the  show.  The  cinematic  experience  cris 
and  humorously  tells  the  story  of  Canac 
100  years  of  Confederation. 

Multi-Screen    Look   at   "A   Time  to   Play" 

In  the  geodesic  dome  of  the  United  Sla 
pavilion,  a  special  theatre  has  been  construe 
where  an  unusual  film  called  A  Time  to  Plu\ 
presented  on  three  screens.  This  is  a  lyri 
poem  combining  moving  pictures,  animatii 
stills  and  graphics,  directed  by  a  top  U 
photographer.  Art  Kane.  The  film  last: 
minutes  and  is  in  color.  And  in  another  p 
of  the  dome,  there  is  an  exhibit  of  60  ye 
of  American  film  history,  consisting  of  i 
most  dramatic,  entertaining  and  artistic  imai 
and  sounds  in  U.S.  cinema. 

Across  the  Cosmos  Walk  in  the  pavilion 
the  USSR,  the  600-seat  Cosmos  Hall  thea 
presents  fashion  shows  against  a  filmed  bai 
drop  of  typical  Russian  scenes.  Also,  classi 
Soviet  feature  films  and  short  subjects  are 
be  presented  in  the  theatre. 

So\ic(    Film    Simulates    a    Ride    in    Space 

The  Soviet  pavilion  uses  film   also  for 
simulated  space  ride.   Visitors  enter  a  don 
shaped   structure  that  looks  from  the  outsi 
like   a   flying   saucer;   they   are   strapped   ir 

(CONTINUED    ON     THE     FOLLOWrNG     PAGE 


22 


BUSINESS    SCREi 


Is  your  16mm  projector  hard  to  thread? 
Our  16mm  Autoload  threads  itself. 

Let's  trade. 


Just  insert  the  tilm  leader  in  the  slut  dnj  hip  a  SAttch.  The 
Autoload  threads  itself .  .  .  completely  automatically. 


The  BelL'HOUJELL  touch:  we've  taken  the  fuss 
out  of  16mm  film  projection  witti  a  versatile  sound 
projector  that  threads  itself  .  .  .  completely  auto- 
matically. Isn't  it  time  you  made  your  sales  and 
training  presentations  easier? 

The  Autoload*  16mm  projector  sets  up  in  less 
than  a  minute,  threads  itself  in  seconds.  Your  show 
is  on  the  screen  quickly  and  easily.  You  can  show 
film  in  a  lighted  room  if  necessary.  Easily  stop  the 
film  on  a  single  frame  to  make  an  important  point. 
Or  run  the  picture  backwards  to  repeat  entire 
scenes. 

That's  the  Bell  &  Howell  touch.  A  unique  com- 
bination of  features  and  operating  simplicity  that 
helps  make  every  film  you  show  a  success. 

Now  all  you  need  to  know  is  how  much  your  old 
projector  is  worth  in  trade  for  a  new  Bell  &  Howell 
Autoload. 

Clip  and  mail  this  coupon. 


Bell  &  Howell  Company,  Dept.  AV4 

7100  McCormick  Road,  Chicago,  III.  60645 

Gentlemen:  I'd  like  to  know: 

Zl  more  about  your  Autoload  16mm  projector. 

n  how  much  my  old  projector  is  worth  in 
trade. 

Name . 

Title 


Firm  or  Company— 
Busin;ti  Address. 

City 

Phone 


-State- 


-Zip- 


□  BellHoujell 


UIE  nSKED  mETRO/KRlUHR 
TO  HEIP  501UE  OUR 
PROIESSinC  PROBIERIS- 
THEV  OFFERED  HO  SOLUIIORS! 


"With  our  Metro/Kalvar  Model  135/16  Printer-Processors  we're  pro- 
ducing our  own  filmstrip  prints  without  chemical  solutions  or  darkroom," 
says  Dr.  Samuel  N.  Stevens,  Jr.,  President,  Psychotechnics,  Inc.,  Chicago, 
Illinois,  specialists  in  reading  training  aids  for  industry  and  education. 


You  too  can  enjoy  the  simplicity  of  producing  top-quality,  long  wearing, 
B&W  release  prints  with  Metro  Kalvar's  Printer  Processors  and  unique, 
heat  developing,  dry-process  print  films.  Operating  at  speeds  up  to 
100  fpm,  the  Model  135  16  provides  both  printing  and  processing  in  a 
single  pass.  Requiring  only  electrical  power,  installation  of  the  desk-top 
Model  135  16  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro  Kalvar  process,  no  special  operator  skills  are  needed. 

Write  today  for  details  on  how  a  Metro/Kalvar  program  can  benefit  you! 


K 


METRO/KALVAR,  Inc. 

745  Post  Road,  Darien,  Conn.  06820  203  655-8209 
A  JOINTLY  OWNED  SUBSIDIARY  OF  MGM,  INC.  AND  THE  KALVAR  CORPORATION 


Meet  Fifi  Oscard:  the  Lady  Has  Great  Tal(j| 


TTeading  up  one  of  New  York's 
■'-'■  leading  talent  agencies  serving 
the  industrial  film  and  show  fields 
is  an  attractive  and  trim  brunette 
with  the  improbable  name  of  Fifi 
Oscard.  Improbable  because  Fill 
Oscard  sounds  more  like  the  stage 
name  of  a  musical  comedy  sou- 
brette  than  that  of  a  most  efficient 
businesswoman  who  has  made  a 
well-known  name  for  herself  serv- 
ing the  industrial  film  industry  for 
many  years. 

The  Fifi  Oscard  Agency,  al- 
though working  in  the  full  spec- 
trum of  talent  requirements,  in- 
cluding Broadway,  Hollywood  and 
television,  makes  a  distinct  spe- 
cialty of  providing  actors,  writers, 
directors  and  narrators  to  pro- 
ducers of  industrial  films  and 
shows. 

Miss  Oscard's  firm  has  been  a 
leader  in  this  field  for  many  years 
and  is  one  of  the  few  talent  agencies 
in  the  country  which  is  recognized 
as  a  specialist  in  this  type  of  cast- 
ing. So  well  accepted  is  it  through- 
out the  theatrical  field  that  other 
talent  agencies,  primarily  theatri- 
cally-oriented, willingly  cooperate 
with  the  Oscard  agency  in  provid- 
ing talent  for  industrial  films  on  a 
split-fee  basis. 

Miss  Oscard  represents  about  30 
actors,  writers  and  directors  on  an 
exclusive  basis,  and  including  such 
outstanding  narrators  as  Alexander 
Scourby.  Jackson  Beck.  Peter 
Thomas  and  Norman  Rose.  She 
also  provides  talent  to  meet  the 
particular  needs  of  the  industrial 
market  from  amongst  over  5.000 
performers  and  creative  people 
registered  in  her  files. 

What  is  special  about  industrial 
film  casting  requirements?  Accord- 
ing to  Miss  Oscard,  industrial  film 


and  show  actors  and  narrW 
must  be  thoroughly  reliable  |J 
responsible  people  who  cai  |j 
readily  identified  on  the  scrci.  c 
stage    to   a   business   backij! 


Oscard;     spccialint 


and  who  can  fit  in  easily  v.r 
tual  business  people  on  locat 
office  or  plant. 

Miss  Oscard  and  her  si 
twelve  know  the  capabiliti 
thousands  of  actors  of  ju 
right  type  to  successfully  pla\ 
men.  accountants,  farmers,  g. 
tion  operators,  as  well  as  di  - 
lawyers  and  merchant  chiefs 
kind  of  creative  casting  has  bi 
her  over  a  hundred  stead\ 
tomers  in  the  sponsored  film  liu 

Fifi  Oscard  determined  at  .i  n 
der  age  to  some  day  have  a 
trical  career.   After  college 
nard )  and  after  having  raisi. 
daughters,  she  finally  felt  sh.    ., 
time    to   do   something   aboiu  i 
(concluded    on    page 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"® 

Area  Code  213/459-1019 

.  .  .  v/ill  handle  with  core,  all  your  West  Coast  production 
recjuirements  —  negotiate  name  talent  —  set  up  cmd  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  — •  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film  Production   Services  &  A-V  Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades.  Calif.  90272  Hollywood,  Calif.  90028 


24 


BUSINESS    SCRE 


New  Plio-Magic  Film  Strip/Phono  Record  Shipping  Case. 

An  exclusive  from  PRC!  Our  new  PlioMagic  film 

strip/phono  record  case  holds  eigfit  film  strip  canisters 

and  up  to  eight  phonograph  records,  each 

with  its  own  protective  cushion. 

Your  A/V  materials  never  had  it  so  safe. 

Because  PlioMagic  won't  dent,  rust  or  chip. 

And  the  exclusive  design  of  our  cases 

ensures  tight,  moisture  and  dust-resistant 

closure.  Without  buckles  or  straps.  Just  a 

twist  of  the  positive  locking  latches  and 

your  case  is  ready  to  ship  or  be  carried 

by  its  convenient  handle. 

What's  more,  you  save  in  shipping 

costs,  thanks  to  the  remarkable 

light  weight  of  Plio-Magic  material. 

And  today's  new  improved  Plio-Magic  is 

tougher,  stronger,  more 

rugged  than  ever  before. 


hen  it  comes  to  film  strips  and 
phono  records,  we  make  quite  a 
case  for  saf e,economical  shipping. 


Two  great  new  ways  to  ship  and  store  film  cartridges. 


6 


The  Plio-Magic  Technicolor-type 
cartridge  box  gives  you  the  ultimate 
in  safe  storage.  Its  hinged  cover 
closes  tightly  for  maximum  security 
against  dust  and  moisture. 


Our  Fairchildtype  cartridge  box 
offers  the  same  kind  of  rugged 
protection.  Available  for  AV400 
and  Mark  IV  type  cartridges. 
Shock-resistant  construc- 
tion assures  safe  arrival 
of  every  shipment.  Easy- 
to-operate  positive  locking 
system  ends  fussing 
with  belts  and  straps  forever. 
Write  today  Dept.   BS-4  ,  640  South  Commercial 
Ave.,  Carlstadt,  N.  J.  07072  for  the  new  money 
saving  PRC  fact  kit. 


PLASTIC  REEL  CORPORATION  OF  AMERICA 


Manufacturars  of 


Film  Reels,  Cans.  Shipping  Cases.  Reel  Pat'-,    Tj 

Processing  Rollefs.  Cores  and  Bushings 

640  SOUTH  COMMERCIAL  »VE  .  CARLSUDI.  N   I  07072.  l201'  933  9125 

Direct  NYC   Phone  No    (212)  524-M55 

West  Coast:  905  NORTH  COIE  AVE.,  HOllYWOOO,  CALIF.  9003»,  (213)  462-7310 


UMBER    2    •    VOLUME    23 


25 


^t^*  DICHROIC  ^ 

DAYLIGHT 
CONVERSION 

A  rcvolulionaty,  palenled  dichroic,  developed  specifically  for  color 
TV  and  movie  film  production.  Highly  accurate,  converts  incan- 
descent and  quartz  light  to  5600°  Kelvin— a  perfect  simulation  of 
daylight!  The  patented  process  enables  the  high  efficiency  inter- 
ference filters  to  function  by  reflection,  instead  of  conventional 
heat  absorption. 

The  revolutionary  features  include: 

■A' Transmission  of  85%  corrected  light  available  (much  higher  than 

previously  obtainable) 
if  Complete  stability-Color  temperature  will  not  vary  with  age  or 

heat 
if  Normal  operating  corrected  Kelvin  color  temperature  of  5600° 
i(  Construction  of  Pyrex  glass  with  sturdy  steel  frame 
i(  Fully  safe  and  easy  to  clean 

Sizes  Available:  Price 

Sy4"X    S%"  forColortran  650  w.  Quaru  Duals $23.7S 

4%"X    43,4"  for  Colorlran  Mini-Lire  6  23.75 

63/8"  X    6V3"  for  Colortran  Quartz  1000  w.  Duals;  650  w.  Multi-Beam  30.85 

4'/;"X    6"     forColortran  Mini-Lite  10  30.85 

7%"  X    TVs"  for  Colortran  1000  w.  Quaru  Wide  Flood,  Multi-Beam;  Mole-Quartz  Mickey  Mole  38.50 

7y2''X    8"      for  Colorlran  1000  w.  Quartz  Variable  Broads 56.50 

6V'!"X1iy4"  forColortran  1000  w.  Quaru  Single;  Multi-Beam  Broads  59.50 

Available  from  most  leading  dealers,  or 
Exclusive  U.S.  Distributor: 


(Mail  Orders  Promptly  Filled) 


F&B/CECO 


315  West  43rtl  St.,  New  York,  N.  Y.  10036 

Branches:  Hialeah,  Fla. /Washington  D.C. /Atlanta/Cleveland/New  Orleans 


Phone  (212)  )U  6-1420 
Telex  1-25497 
Cable  CINEQUIP 


When  ordering  a  new  subscription  or  forwarding  a  renewal  order,  please 
be  sure  to  include  your  Zip  Code  Number.  Our  circulation  records  are 
compiled  by  Zip  Codes  according  to  U.  S.  Post  Office  regulations.  To 
help  speed  delivery  of  your  Business  Screen   copies:  show  the  Zip  Code. 


IKTRODUCING  THE  NEW 


DuKam"Super-8" 


DuKane 


SOUND 
PROJECTOR 

.  .  .  the  only  Super-8 
projector  that  offers 
magnetic  recording 
and  playback,  plus 
optical  sound  repro- 
duction— a  preci- 
sion-made unit  with 
automatic  threading, 
quartz  iodine  lamp, 
solid  state  amplifier. 
A  professional  qual- 
ity machine  that  is 
easy  to  operate. 

WRITE  fOR.  COMPLETE 
INFORMATION 

DUKANE     CORPORATION 

AUDIO-VISUAL   DIVISION 
St.  Charles,  Illinois  60174  /  Dept.    BS-47A 


Hie  Unchangeable  Dimension:  Qiialit 

'T'ociTiii  H    With    professional    audiovisual    adiniiiistr;i 
-*•    from  within  the  ranks  of  industn',  we  ha\c  uitiic; 


2G 


some  impressive  demonstrations  of  new  lightweight,  at 
niatic,  low-cost  sound  projectors,  partieularlv  in  the  8i 
sound  field.  They  offer  considerable  proinise  for  more  eff 
ti\e,  wider  field  use  of  the  film  medium  and  have  hrol 
formidable  barriers  in  reduced  weight,  effortless  loading  i 
other  conveniences. 

But  trulv-experienced  users  of  films  for  both  internal  a 
external  communication  will  not  look  to  the  impending  era 
the  "Mini-Moxie"  with  mini-minds.  Whether  the  compa 
acquires  .50  or  .500  of  these  efficient  machines,  the  law 
response  remains  unchanged:  results  attained  by  project 
images  will  be  oiJy  as  good  and  no  better  than  the  qual 
of  the  pictures  and  sound  which  is  delivered  to  the  view 
In  today's  business  world  of  shrinking  profits  and  higf 
o\erhead,  onK-  more  persuasive  ideas  and  information,  mt 
effectivelv  planned  programs  can  get  the  job  done.  Greai 
selling  efforts,  better  instruction  to  workers  and  salesmt 
more  understandable  service  information  and  decision-m 
ing  infoniiation  to  potential  bu\'ers  can  be  implemented 
projected  audio\  isuals.  This  is  no  game  for  the  amateur; 
new  economies  in  lab  and  equipment  costs  be  translated  ir 
superior  content! 

And  what  of  existing  channels  for  public  relations,  prorr 
tional  or  inspirational  motion  pictures':'  For  a  very  long  tin 
the  16mni  and  35mm  motion  picture  remains  the  basic 
dium  for  reaching  millions  of  potential  viewers  in  organiz 
groups,  the  schools,  churches,  grange  halls  and  theaters.  .V' 
public  service  release  of  films  to  television  remains  on  t 
16mm  standard. 

So  it's  a  time  of  challenge  and  responsibility  for  the  m 
who  influence  company  audiovisual  policy.  Now  the\-  c. 
implement  field  projection  with  renewed  confidence.  With 
vast  resource  of  specialized  producers  to  call  upon,  thev  Ci 
accjuire  films  that  really  infomi  or  persuade  or  demonstrat 
Simplicity  is  an  art  in  itself.  Onlv  the  most  inexperience 
executive  is  going  to  equate  8mm  or  Super  8  with  "hon 
movie '  film  concepts. 

.America  has  made  great  strides  with  functional  use  of  tl 
audiovisual  tools,  both  stripfilm  and  motion  picture.  It's  tin 
to  remember  that  film  has  tremendous  emotional  and  ment 
impact  when  its  complete  persuasive  povv er  is  put  to  vv or 
There's  been  a  lamentable  trend  in  recent  years  to  neglc' 
these  inherent  adv  antages.  American  business  should  be  e 
posed  to  examples  of  today's  best  films,  raise  its  sights  an 
use  the  film  medium  as  it  can  be  created  by  the  professional 
For  example,  trade  between  nations  continues  to  be  vit 
to  the  economies  of  ,\merica,  Europe,  .\ustralia  and  the  F; 
East.  Films  can  speed  news  of  products  between  contimn 
at  jet-age  speed  and  this  has  been  greatly  enhanced  bv  tl; 
airmail  packet  of  lighter  Smm  sound  cartridges.  But  sue 
films  require  understanding  of  overseas  customs  and  trad 
tions,  expert  translation  of  foreign  versions.  .\nd  to  get 
appreciation  of  content,  they  must  be  skn'llfullv  produeec 
both  at  home  and  abroad.  \\'e  can  vv  ell  remember  that  ov  ei 
seas  sales  account  for  a  v  ital  2o^<r  of  America's  profit  eeonom 
and  the  same  holds  true  (and  better)  for  those  who  hav  e  t 
sell  to  the  people  of  these  United  States. 

So,  it's  a  time  of  real  opportunity,  onlv  just  renewed  vv  it 
the  aid  of  better  color  processes,  better  equipment,  mor 
experience  with  the  value  of  audiovisuals.  Let  us  use  thi 
time  well,  remembering  that  "the  future  depends  on  whic 
end  we  use  .  .  .  heads  we  win,  tails  we  lose! 


BUSINESS    SCREEI 


SOMETIMES  AT  CAPITAL 


•  •  • 


Onr  lab  technicians  take  a  little  time  ont 

But  not  very  often.  Usually  they're  busy  fulfilling  your  35MM  color  lab  requests  on  a  two  and  three  shift  basis. 
Here's  the  schedule:  (1 )  Original  film  processing  and  one  light  color  dailies  at  night;  out  to  you  in  the  morning. 
(2)  35MM  color  release  printing  during  the  day.  That  doesn't  leave  them  much  time  to  fool  around. 


(Ommi^ms 


FILM   LABORATORIES,  INCORPORATED 
470  E  STREET  S.W.  •  WASHINGTON.   DC.  20024.  PHONE  (202)  347-1717 
1998  N.E.   150th  STREET- NORTH  MIAMI,  FLORIDA  33161  •PHONE  (305)  949-4252 


DUMBER    2    -    VOLUME    28 


21 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


'ewe. 


American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,   SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN  EAST  FORTY- FOURTH  STREET, 
NEW  YORK,  N.Y.10017«(212)  MU2-4450 

For  the  finest  in  audiovisual  production  and  services,  depend  on  these 
bigger,  better  pages  of  the  industry's  leading  source:  Business  Screen. 
Read  by  over  8,000  buyer-executives  in  U.S.  business  and  trade  groups. 


SCREEN  EXECUTIVE 

Top  Management  Appointments 
Are  Announced  by  Movielab,  Inc. 

-k  Top  management  appointments 
announced  by  Movielab,  Inc.,  New 
York  motion  picture  film  labora- 
tory, brought  Norman  Rinehart 
and  Peter  Cardasis  new  posts  as 
vice-president  of  production.  Nor- 
man Lewis  has  been  elected  treas- 
urer of  the  company  and  Theodore 
R.  Schreier  is  the  new  corporate 
secretary  for  Movielab. 

Both  Rinehait  and  Cardasis 
have  served  in  management  posts 
at  Movielab  for  a  number  of  years; 
Lewis  joined  the  firm  in  1967  after 
filling  top  financial  posts  at  New 
York  advertising  agencies.  As 
newly-elected  treasurer,  he  suc- 
ceeds Daniel  S.  Eisenberg,  now 
elected  vice-president,  finance. 
Schreier,  who  also  joined  the  com- 
pany this  year,  is  an  attorney  and 
a  former  partner  in  the  law  firm  of 
Sims  and  Friedman,  specializing 
in  corporate  practice.  • 

»      *     * 

Louis  Mucciolo  Heads  Industry, 
Government  Projects  for  Audio 

>7  Louis  Mucciolo  has  joined  Audio 
Productions,  Inc.,  of  New  York 
and  California,  as  administrative 
manager  of  industrial  and  govern- 
ment projects.  The  former  execu- 
tive vice-president  and  executive 
producer  for  Gerald  Productions 
has  for  many  years  been  involved 


•  Complete  producers  services 

,  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILMS,  INC. 

A  DIVISION  OF  WOMETCO  ENtERPRISES,  INC. 

65N.W.  Third  Street,  Miami, 
Florida  33128 
Phone:  (305)  374-6262 

WRITE  rOR  FREE  CATALOG 


''Vr'!!'l||i 


Morris  E.  Fonda  {left},  manager 
the  Agri-Systejns  Division  of  Bla 
Sivalls  &  Bryson,  Inc.,  acce 
Award  of  Excellence  given  by  1 
tional  Agricultural  Advertising 
Marketing  Association  for  film  "S 
terns  Farming  With  BS&B"  p 
duced  bxj  Cal  Dunn  Studios  of  C 
cago.  NAAMA's  film  commit 
head,    Robert   Foster,   gave   plaq 


in  the  production  of  industr 
films.  TV  commercials  and  n 
work  promotions.  He  will  contin 


Louis  Mucciolo:  joins  Audio 

in  these  areas  on  Audio's  staff,  a 
cording  to  Peter  J.  Mooney,  pre' 
dent. 

Mucciolo  is,  like  Mooney,  a  i  . 
president  of  the  Film  Produce 
Association  of  New  York  and 
currently  active  in  the  Manageme 
Council  on  Motion  Picture  ProJu 
tion.  East  Coast. 


Slavko  and  Edward  Vorkapich 
Join  New  York  Staff  of  Filmex 

i-7  Slavko  Vorkapich  and  his  so: 
Edward  Vorkapich,  have  joine 
Filmex,  Inc.,  New  York.  Vork; 
pich,  now  for  the  first  time  wii 
a  TV  commercial  production  firn 
is  staff  consultant,  while  Edwai 
Vorkapich  is  director,  cameramai 

Slavko  Vorkapich,  a  well-knu\>. 
Hollywood  movie  director,  ha^.   ' 
veloped  many  montage  princij 
which  apply  to  today's  TV  con 
mercials.  His  responsibilities  as 
consultant  will  lie  mainly  in  Filn: 
ex's   commercial   division. 

Edward    Vorkapich    previousl 
served  with  Libra  Productions. 


28 


BUSINESS    SCREE 


The  400-foot  Bolex 


So  many  people  have  told  us  that  our  Rex-4  l6mm  camera 
lakes  such  great  pictures,  we  hated  to  see  them  stop  shoot- 
ing. Even  If  it  was  just  to  reload. 

That's  why  we  decided  to  create  the  400-foot  Bolex. 

We  simply  designed  the  Rex-5  so  that  it  accommodated  our 
400-foot  magazine.  And  we  did  it  without  upsetting  a  hair  of 
the  precision  and  versatility  of  the  traditional  Bolex  16. 

In  fact,  we  made  400-foot  cameras  more  manageable. 
Our  magazine  Is  lighter  and  adds  very  little  bulk  or  weight  to 
the  camera. 
Our  separate  interchangeable  take-up  motor  lets  you  carry 


three  or  four  extra  magazmes  without  breaking  your  back.  (If 

also  lets  you  buy  them  without  denting  your  wallet.) 

Our  electric  grip  makes   "hand-held"  filming  easier  on  the 

hands. 

The  400-foot  Bolex  comes  equipped  with  a  sync-sound  motor 

and  lightweight  rechargeable  power  pack.  You  can  also  build 

it  into  the  most  complete  system  you  can  buy.  With  prime 

lenses  from  iomm  to  isomm.  Wacrotelephotos.  A  full  range 

of  zooms,  including  automatic  zoom.  And  anything  else  you 

can  think  of.  (You  can  even  use  it  as  a  loo-footer.) 

Think  about  it.  With  the  400-foot  Bolex,  you  might  even  plan 

to  film  your  next  spectacular  non-stop. 

For  free  16  page  Industrial  or  Medical  Bulletin  and  16mm  Bolex  catalogue, 
write  Paillard  Inc.,  1900  Lower  Road.  Linden.  New  Jersey  07036. 


LaBTV 

stops 

processing 

headaches 


4-ways 


•  SERVICE 

•  TIME 

•  QUALITY 

•  PRICE 


Save  yourself  a  headache.  Next 
time  get  a  "professional"  lab  to 
do  the  job.  Only  Lab-TV  has  the 
knowledge  experience  and  equip- 
ment to  the  do  the  job  right.  Ask 
any  film-maker. 

So  take  a  tip,  not  a  pill.  Send 
your  next  job  to  Lab-TV. 

The  Lab  for 

i6/35mm 

Negative/Positive,  Black/ 
White,  Color  &  Reversal  Film 

OTHER  SERVICES: 

■  16mm  Color  Printing  ■  Reduction  Prinlinj 

•  Processine  i  Printing   •    Dupe  Negatives 

•  Fine  Grain  Positives  •  Release  Prints 

•  Complete  Services 


723  Seventh  Ave.,  New  York  19.  N.Y.  •  JU  6-2293 


EXPO  67:  Films  on  the  Move   i 


(CONTINUED  FROM   THE   PRECEDING   PACE   22) 

their  seats,  the  lights  go  out,  and  suddenly 
they  have  a  feeling  of  weightlessness  as  film 
is  projected  planetarium-style  on  the  domed 
ceiling.  Meteorites  fly  by  and  visitors  in  the 
72-seat  theatre  sway  in  their  seats  as  they  try 
to  maneuver  the  "sputnik." 

The  Soviet  pavilion  also  has  a  triple-screen 
film  presentation  of  aspects  of  Soviet  culture, 
and  a  children's  cinema,  which  enables  par- 
ents to  tour  the  exhibits  while  their  children 
are  kept  busy. 
These  PaWIions  Use  a  \'ariet^    of  Techniques 

Among  the  other  national,  state  and  pro- 
vincial pavilions  using  film  are:  Venezuela, 
Cuba  and  New  York  State,  all  using  multiple 
screens:  Ontario,  which  has  a  30-foot  high 
and  66-foot  wide  screen  in  a  570-seat  circular 
theatre;  Quebec,  with  short  loop  film  exhibits 
and  also  regular  showings  of  a  short  film 
Monireal  Un  Jour  d'Eie  ("Montreal  on  a 
Summer's  Day" )  produced  by  Denis  Archand 
for  the  Office  du  Film  du  Quebec;  Monaco, 
with  a  10-minute  musical  fantasy  by  Jean 
Masson  in  an  open-air  100-seat  theatre  as  well 
as  regular  presentations  of  one  of  the  first 
documentary  films  ever  made,  filmed  by  form- 
er Monegasque  ruler  Albert  I;  Belgium,  with 
three  audio-visual  shows  besides  a  regular 
movie  theatre;  and  Sweden,  Switzerland.  Mau- 
ritius, Israel  and  Germany,  which  will  all  pre- 
sent films  in  conventional  format. 

You're  in  the  Action  With  "Circle-\'ision" 
Of  the  private  and  industrial  pavilions,  one 
of  the  most  ambitious  projects  is  by  the  Tele- 
phone Association  of  Canada,  which  uses  a 
process  called  "Circle-Vision  360  degrees". 
The  audience,  sitting  in  the  center  of  a  circular 
theatre,  has  an  uninterrupted  view  of  a  screen 
running  around  the  entire  room. 

With  the  bottom  of  the  screen  only  seven 
feet  from  the  floor,  the  visitor  has  the  thrilling 
sensation  of  being  caught  up  in  typical  Cana- 
dian scenes,  such  as  a  hockey  game  between 
the  Montreal  Canadiens  and  Toronto  Maple 
Leafs,  the  Quebec  Winter  Carnival,  the  Cal- 
gary Stampede,  and,  in  fact,  many  of  the 
scenic  wonders  of  Canada,  from  Newfound- 
land to  Vancouver  Island,  from  Niagara  Falls 


POST   PRODUCTIOI\! 

from  dailies  to  answer  print  .... 
Let  us  help  you  with  all  or  part 
of  the  finishing  stages: 

Editing,  scoring,  narrating, 

effects,    supervision    of    lal> 

work,  negative  cutting. 

We'll  give  your  film  that 

HOLLYTIOOD   POLISH 

which  makes  the  difference. 
Professional  standing  with  all 
\^  est    Coast    service    organizations. 
References.   Write  or  mil 

GIJIVTHER   von   FRITSCH 

265    M.irsuerita    Lane,    Pasadena,    Calif.    91106 
(213)    799-5267 


Ontario's  patilion  contains  a  •530-srat  circu, 
theatre;  films  are  presented  on  a  66-foot  scree 

to  the  Alaska  Highway.  The  illusion  of  i 
volvement  is  so  intense  that  railings  have  bei 
installed  for  the  audience  of  up  to  1,500  pe 
pie  to  grip. 

Although  Circle-Vision  360-degrees  h 
been  used  in  Disneyland,  this  is  the  first  tin 
that  35mm  projectors  have  been  used.  Tl 
large  frame  gives  a  much  more  intense  effe 
than  16mm,  and  with  the  nine  projecto 
spaced  at  40^  intervals,  this  film  by  Robe 
Lawrence  Productions  of  Toronto  promises  • 
be  one  of  the  highlights  of  the  World  Exhib 
tion. 
A  New  Half-Hour  Film  by  Francis  Thompson 
The  Canadian  Pacific  —  Cominco  pavilio 
is  a  12-sided  theatre  building  seating  54 
where  every  half-hour  a  film  by  innovate 
Francis  Thompson,  whose  production  To  B 
Alive  was  one  of  the  triumphs  of  the  Ne' 
York  World's  Fair,  is  to  be  shown.  Mi 
Thompson  and  his  associate,  Alexander  Ham 
mid,  usually  shoot  about  80  miles  of  film  tv 
a  production,  never  knowing  what  shape 
will  take  until  it  reaches  the  editing  rooir 
The  Expo  film  is  no  exception,  although  it 
known  that  it  generally  follows  the  Man  anc 
His  World  theme,  with  the  accent  on  youth 
The  multiscreen,  multi-effect  film  is  an  eagerl; 
awaited  event. 

The  Kaleidoscope  —  Man  and  Color  I' 
vilion  —  produced  jointly  by  six  of  Can;nl 
leading  chemical  companies,  uses  mirrors  .: 
three  projectors  to  involve  the  audience  in 
motion  picture,  color  and  sound  kaleidoscope 

(CONTINUED  ON  THE  FOLLOWING  P.-^CE  32  I 


The  operation  was  a| 

success. ..but  the  patient  died 

You,  too,  can  lose  "patients"  through  some 
small  detail . . .  such  as  titles  not  up  to  the 
standard  of  the  rest  of  your  production. . . 
Guard  against  loss  of  clients  by  protecting 
your  large  Investment  in  time  and  money 
by  a  very  small  Investment  in  Knight  titles. 

KNIGHT  STUDIO 

159  E.  Chicago  Ave.,  Chicago  11 


30 


BUSINESS    SCREEN 


IF  YOUR  SUPPLIER 
CAN'T  SUPPLY  YOU 
WITH  REPLACEMENTS 
CALLTHE  SUPPLIER 

WHO  SUPPLIES 

YOUR 

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We  have  the  biggest, 
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We've  been  around  longer 
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lighting  replacement  parts,  wouldn't  it  be  nat- 
ural to  go  directly  to  Charles  Ross  — your 
supplier  does!  Matter  of  fact,  Charles 
Ross  is  the  best  place  to  go  for  all  your 
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lUMBER    2    '    VOLUME    28 


31 


Sound  Ideas  in 

MOTION  PICTURE  RECORDING 

At  RPL,  your  ideas-in-sound  come  to  life  crea- 
tively, on  time,  economically!  Unexcelled  film 
recording  facilities  at  your  command  ...  in- 
terlocked 16mm  and  35mm  magnetic  record- 
ers, 6-channel  mixing  console,  l^•i^ch  Ran- 
gertone  and  Picsync  tape  transfer  facilities, 
interlock  live  narration  studio,  huge  music 
and  sound  effects  library,  an  acoustically- 
designed  screening  theater,  and  a  top-flight 
engineering  staff!  Why  settle  for  less?  Write 
or  phone  for  rates  and  full  information.  It's 
a  sound  idea! 

RECORDED  PUBLICATIONS  LABORATORIES 

1565    Pierce    Avenue,    Camden,    N.    J.    08105 


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STlllwell  6-4600  •  Est.  1940 


EXPO  67:  Films  on  the  Move 

(CONTINUED   FROM    THE    PRECEDING   PAGE    30) 

By  an  inventive  process,  the  audience  feels 
that  it  is  actually  part  of  the  kaleidoscope, 
new  patterns  being  created  with  movement  of 
people.  Three  chambers  treat  the  themes  of 
morning  colors,  the  colors  of  day  and  evening 
and  night  colors  —  an  enlightening  voyage. 
Canadian  Kodak  Show  Created  by  Crawleys 
Other  private  pavilions  using  film  are:  Air 
Canada,  with  a  16mm  film  on  the  effect  of 
aviation  on  Man  and  His  World;  Canadian 
Kodak,  which  presents  a  multiscreen  color 
film  and  slide  show  produced  by  Crawley  Pro- 
ductions of  Canada;  Canadian  National,  which 
has  a  200-seat  octagonal  theatre;  Canadian 
Pulp  and  Paper  Association,  with  a  show  made 
up  of  films  and  shdes:  Du  Pont  Auditorium, 
with  scientific  films  relating  to  the  themes  of 
the  international  "Insight  67"  scientific  pro- 
gram; Pavilion  of  Economic  Progress;  Interna- 
tional Trade  Centre;  the  Sermons  from  Science 
Auditorium,  which  has  multilingual  science 
films  and  a  seven-minute  filmed  religious  pre- 
sentation; the  Steel  Pavilion,  which  has  a  350- 
seat  auditorium.  Also,  the  United  Nations 
pavilion  contains  a  300-seat  auditorium  where 
various  films  deahng  with  U.N.  activities  are 
to  be  shown. 

Three  Film  Festivals  Being  Held  at  Expo 
Quite  apart  from  the  films  shown  in  the 
pavilions.  Expo  win  have  several  film  festivals. 
The  eighth  Montreal  International  Film  Festi- 
val takes  place  in  the  2,000-seat  Expo  theatre 
from  August  4  to  10,  followed  on  August  11 
and  12  by  the  Fifth  Canadian  Film  Festival 
and  from  August  12  to  18  by  a  world  retro- 
spective of  Animated  Cinema. 

During  these  two  weeks  100  50-second 
films,  selected  from  256  shorts  entered  for 
the  Man  and  His  World  film  contest,  will  be 
shown.  Winner  of  the  contest  was  Czechoslo- 
vakian  Pavel  Prochazka  with  his  entry  entitled 
Man  and  His  Health. 

Techniques  for  the  Screen  of  the  Future 

Expo,    then,    illustrates    the    importance    of 

films  in  Man  and  His  World,  and  shows  how 

revolutionary  techniques  may  be  changing  the 

face  of  cinema.  • 


Y0UNEEDTHESE2B00KS 

by  JOSEPH  V.  MASCELLI,  A.S.C. 

American  Cinematographer  Manual 

Revised,  enlarged  new  edition.  Over  600  pages 
of  concise,  informative  shooting  data  in  a  format 
designed  for  everyday  usage.       $12.50  postpaid 

The  Five  C's  of  Cinematography 

Here  is  the  first  practical  fully-illustrated  book 
showing  how  to  adapt  proven  Hollywood  produc- 
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.       $12.50  postpaid 
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pay  by  International  Money  Order  Remittance  must 
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CINE/GRAFIC  PUBLICATIONS 

P.O.  Box  430,  Dept.  B  •  Hollywood,  Calif.  90028 


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32 


BUSINESS    SCREE 


ARRIFLEX 


SERIES 


ARRIFLEX   plays  dual  role — shoots  animation  and 
live  action  for  Multiple  Sclerosis  Society  of  America 


How  do  you  convey  the  crippling  effects  of  Multiple  Sclerosis  in  some 
50  countries  throughout  the  world — in  only  83  seconds  of  running 
time?  This  was  just  one  of  the  problems  facing  Rex  Fleming  in  filming 
a  sequence  for  "My  Friend  Joe,"  a  U'/z  minute  SOF  color  production 
for  the  Multiple  Sclerosis  Society  of  America.  "Even  more  restrictive 
than  the  travel  costs,"  writes  Mr.  Fleming,  "was  the  short  time 
allotted  this  sequence  on  the  screen.  Footage  from  the  various  loca- 
tions could  never  have  been  presented  within  the  required  83 
seconds." 

Mr.  Fleming's  answer  was  animation — simple  in  technique  to  main- 
tain the  film's  low  budget,  yet  high  in  creativity,  quality  and  effective- 
ness to  arouse  public  support  of  research  programs.  Working  with 
actor  Jimmy  Stewart's  prerecorded  narration,  Mr.  Flemmg  shot  the 
fast-moving  animation  sequence  with  the  elements  of  each  scene 
merging  into  the  next.  "Since  the  objects  in  each  scene  literally 
re-form  themselves  into  each  succeeding  scene,  we  were  not  only 
able  to  convey  our  point  in  the  83  seconds,  we  also  reduced  the 
number  of  cells  required  to  178  instead  of  almost  1000.  We  now  use 
this  technique  quite  often,  sometimes  amazinp  our  clients  bv  show- 


^^[SDIFlIiXJ 


CORPORATION 
OF       AMERICA 


ing  them  how  limited  animation  can  strengthen  their  message  while 
reducing  costs." 

An  Arriflex  16  shot  both  the  live  action  and  animation  sequences. 
"The  choice  was  a  natural.  Budgetary  considerations  limited  the 
amount  of  equipment  we  could  apply,  so  our  camera  had  to  be  equally 
suitable  for  hand-held  shooting  and  the  animation  sequences.  The 
Arn's  reflex  viewing  made  easy  work  of  the  critical  framing  and 
focusing.  We  have  found  that  we  can  do  pop-ons.  scratch-offs.  titling, 
wipes,  straight  cell  animation  and  much  of  our  'budget'  animation 
with  our  Arriflex  16.  We  always  get  excellent  picture  quality,  because 
Arn's  film  movement  produces  perfect  registration,  and  unfailingly, 
gives  us  sharp  steady  pictures." 

Mr.  Fleming's  approach  to  his  film  assignment  was  discerning  and 
resourceful — so  too.  was  his  choice  of  camera.  For,  whenever  a 
production  represents  challenging  problems,  imaginative  producers 
all  over  the  norld  rely  on  the  versatility  and  adaptability  of  the 

Arriflex  W,;t   Orp'     BS  to-   litfrolur.. 


25-20  BROOKLYN-QUEENS  EXPRESSWAY  WEST 
WOODSIDE.  NEW  YORK     11377 


UMBER    2    ■    VOLUME    28 


Making  movies 
^}         isn't  hid  stuff 


You  can't  afford  to  play  games  with  time  or  money. 

That's  why  it's  so  important  to  buy  or  rent  your 

equipment  from  professionals. 

At  Camera  Mart  we  make  it  our  policy  to  stock  the 
best  equipment  available  for  studio  or  location. 

Professional  equipment  that  is  lightweight,  portable, 
easy-to-handle;  such  as  Arriflex,  Eclair,  Colortran, 


Nagra  Sound  Recorders  and  Wireless 

Mike  Systems,  Elemack  and  Colortran  Dollies.  Plus 

battery  operated  portable  Sun  Guns,  long  range 

Angenieux  Zoom  Lenses,  etc.  You'll  find  these 

and  many  more  at  Camera  Mart. 

Don't  kid  aiound  with  your  equipment  needs. 

Call  Camera  Mart  today.  Phone:  212-757-6977. 


Specializing  in  equipment  lor  TV  News, 
Documentaries,  Industrial.  Educational, 
16mm-35mm  Production 


THE 


CAMERA  MART 


INC. 


1845  BROADWAY  (60th  ST.)  NEW  YORK,  N.Y.  10023      212-757.6977 
SALES      O      SERVICE     O      RENTALS 


Was  an  Eventful  Visi  r  for  the  man  who 

has  made  so  many  notable  contributions  to 
Sessional  camera  and  fihii  laboratory  equip- 
:nt  widely  used  throughout  the  world.  Durint; 
)ril.  Dr.  Robert  Richter,  president  of  Arnold 
Richter  in   Munich,  Germany,  came  to  the 

S.  to  receive  an  Academy  Award  for  scien- 
c  and  technical  achievement  at  those  Holly- 
Kxl  ceremonies.  The  "Oscar"  plaque  was 
;sentcd  by  actor  McDonald  Carev  on  April 
th. 

The  manufacturer  of  Arriflex  motion  pic- 
e  cameras  and  other  equipment  was  honored 

a  significant  time:  1967  marks  the  .'iOth 
niversary  of  the  founding  of  his  company 
d  subsequent  receptions  in  Hollywood  and 
;w  York  paid  further  tribute  to  the  men  who 
veloped  the  famed  "Arri"  line  in  1917.  The 
lividuals  most  importantly  involved  are  Dr. 
chter.  his  partner  and  co-founder.  Dr.  .'Xu- 
st  Arnold,  and  chief  engineer  Erich  Kaestner. 
To  mark  the  company's  50th  birthday,  Paul 
ingenstein,  president  of  the  Arriflex  Corpora- 
n  of  America,  presented  Dr.  Richter  with  an 
graved  desk  piece  at  the  reception  held  at 
:  Plaza  in  New  York  City  on  April  20.  The 
cribcd  message  carries  a  tribute  shared  by 
"the  appreciation  of  the  American  motion 
rture  industry  for  the  contributions  Arriflex 
neras  have  made."  The  Arri  was  hrst  intro- 
ced  in  the  U.  S.  in   1953  by  the  company 


Industry  Honors  Dr.  Richter 
on  Arri's    oOtli    Anniver.sar> 

which  shortly  thereafter  became  the  Arrille.x 
Corporation  of  America.  But  Arnold  &  Riehter's 
lirst  portable  hand-held  tamera.  the  predecessor 


Dr.    Robert   Richter,   president   of  Arnold  & 
Richter  KG,  with  an  Arriflex  16BL  camera. 

of  today's  equipment,  was  the  "Kinarri"  born 
in  1925.  By  1931.  they  had  begun  development 
of  the  first  mirror/shutter  reflex  viewing  sys- 
tem. It  took  five  years  to  perfect  the  invention 
and  the  first  Arriflex  35  with  this  feature  was 
marketed  in  1936.  The  first  16mm  Arrillcx 
camera  was  introduced  in  1952. 


Pitlurcd  at  reception  in  New  York  i left  to  right): 
Victor  James,  vice-president  of  .Arriflex  Corp.  of 
America;  Dr.  Richter;  and  Paul  Klingcnstein,  the 
president  of  the  Arriflex  Corporation  of  America. 

It  was  developments  like  these,  plus  the  first 
quickly  interchangeable  electric  motor  drives 
\\ith  tachometer  control  in  a  hand  camera;  the 
tirst  registration  pin  movement  (.'\rrillex  16 
only )  in  a  small  portable  camera:  and  the  first 
hand-camera  design  with  "anatomical  engineer- 
ing" that  won  the  Academy  honor  for  Arnold 
&  Richter  KG.  The  company,  incidentally, 
knows  what  its  equipment  can  do:  it  maintains 
complete  production  facilities,  including  sound 
stages  and  studios  and  recording  facilities  at  its 
Munich  headquarters  and  in  the  Bavarian 
mountains. 

Happy  anniversary  Dr.  Richter!  • 


THE  CALENDAR  OF  NATIONAL  &  INTERNATIONAL  AUDIOVISUAL  EVENTS 


MAY 

May  8-12:  23rd  N'uliunul  Conference-American 
Society  for  I  raininj;  &  Development.  Boston. 
Massachusetts. 

•  *      « 

May  12:  Kighth  Annual  .American  Tilm  Festi- 
val AHurds  Dinner,  .Vnicricuna  Hotel,  No\^ 
York  City. 

May    10-13:    Annual    American    Film    Festival 

(awards  banquet  Friday.  May   12).  Blllmorc 
Hold,  New  York  City. 

lUNE 
.liinc   1-3:  Industry  Film  Producer  Association 
National   Conference   and   "Cindy"   Awards 
li:iii(|uct.  Miraniar  Hotel.  Santa  Monica.  Cali- 

lornia. 

June  1-2:  National  Visual  Presentation  .Vvtoci- 

atfon's   14th   .Vnnual  "Davs  of  Visuals"  and 

Awards    Banquet.    .Stailer-Hilton    Hotel.    New 

York  City. 

•  •      • 

June    13-14:    British    National    Industrial    Film 
Awards  .Selection,  sponsored  by  the  Confed- 
eration of  British   Industry.  Shell  Centre  The- 
atre. London.  England. 

June  19-24:  14th  Inlcmational  AdverlLsing  Film 
Festival,    Cannes.    France.    For   theater   and 
television  advertising  films. 

lULY 

Julv    10:   .Vnnuul  Farm  Film  Professional   Im- 
pro^enu'iil    .\wards,    ilinncr    ceremonies    al 
the  University  of  Nebraska,  Lincoln. 


lULY 
July   15-18:  28th  National  Audio-Visual  Con- 
vention and  Exhibit.  Palmer  House,  Chicago. 
Illinois. 

AUGUST 

.\UKUst  1-5:  38th  PSA-MPD  International  Film 
Festival,  sponsored  by  Motion  Picture  Divi- 
sion, Photographic  Society  of  America.  Seattle, 

Washington. 

*  •>      * 

August  8-10:  Conference  on  Education  &  Train- 
ing; Education  &  Training  Exposition,  spon- 
sored   by    ihc    .American    M.uuigcnient    Assn. 

Americana  Hotel.  New  York  City. 

*  *      • 

.Vugust   11-15:  Fifth  International  Labor  Film 
Festival.  Montreal.  Canada. 

.\ugusl  20-24:  Biological  Photographic  Associ- 
ation  .Annual   Meeting.    Royal   York   Hotel. 

Toronto.  Canada. 

*  *      • 

.'Vugust   20-26:   2lsl  .\nnual  Conference,  Uni- 
versity I'ilm  l>roduccrs  As.sociation.  Univ.  of 
So.   Dakota.  Vermillion.  South  Dakota,  is  host 
in  1967. 

•  «  • 

SEPTEMBER 
.September  5-10:  Eighth  International  Industrial 
Film  F'eslival,  sponsored  by  the  Council  of 
Industrial  I  ederations  of  Europe.  Lisbon,  Por- 
tugal is  host  city  and  the  Portuguese  Federation 
of  Industry  is  the  host  organization  in  1967. 

*  •      • 

September   23;    Canadian   Film    .Awards   cert - 
monies,  Toronto,  Canada. 


OCTOBER 
October  6:  15th  Annual  Columbus  Film  Festi- 
val   "Chris"    .Awards    Baiu(iiet.    Fort    Ha\es 
Hotel.  Columbus,  Ohio.  (Entries  close  Aug.   II 

*  fc      • 

October    15-20:    102nd   Technical  Conference, 
.Society  of  Motion  Picture  &  Television  Engi- 
neers. Edgewatcr  Beach  Hotel.  Chicago 

October  19-20:  .Seventh  International  Film  and 
TV  F'eslival  of  New  York,  New  York  Cil\ . 
For  entry  details  write  sponsoring  host:  Indus- 
trial   Exhibitions.    Inc..    17   E.    45th   St..   New 

York.  N.  Y. 

«  » 

October  16-20:  International  Management  Film 
Award  Competition.  Finalist  Judging.  New 
York  City.  Entry  lists  to  close  Sept.  15.  Write 
for  entry  data  to:  A.  G.  Toran.  Society  for 
■Advancement  of  Management.  Inc..  16  W.  40th 

St..  N.Y.C.  I00I8. 

•  •      • 

October  20-29:  lllh  .Annual  .San  Francisco  In- 
temulionul  Film  Frsli>al.  Primarily  theatrical 
event  but  includes  section  judging  "Film  as 
Comnuinication."  For  entry  details  to  that 
competition  write  Stewart  Macondray.  c  o 
W.  A.  Palmer  Films.  611  Howard  St..  San 
Francisco, 

October:  National  Safely  I'ilm  Contest  .Vwards 
Presentation,    during    National    Safety    Con- 
gress. C  hicago.  III.  Dale  to  be  announced. 

NOVEMBER 
November     1:     Freedoms     Foundation     Film 
.Awards:   cnlry    lisi   closes     lor   cnlr\    forms 
write:  Freedoms  Foundation.  Valley  Forge.  Pa. 


JMBER    2    •    VOLUME    28 


3S 


Rent  an  NPR: 

see  if  you 

get  more  shot 

in  one  day. 


Sync  sound  without  a  blimp  and  five-second 
magazine  changes  aren't  built  into  the  NPR 
just  to  make  life  easier  for  the  cameraman. 
He's  getting  paid  anyway.  It's  the  producer 
we  care  about.  The  NPR  makes  life  cheaper 
for  him  because  he's  able  to  get  more  shot 
in  a  day.  Shooting  sync  sound  is  just  as  easy 
with  the  NPR  as  shooting  silent.  And  sync 
sound  effects  save  editing  and  dubbing  time. 

The  NPR  lets  you  spend  the  day  shooting, 
not  setting  up.  It  weighs  only  21  pounds  with 
Angenieux  12-120  zoom  lens  and  400  feet 
of  film.  You  can  climb  a  tree  with  it  in  one 
hand,  like  a  briefcase.  The  rotating  turret 
will  accept  any  two  lenses  you  like.  And 
since  they're  not  inside  a  blimp,  you  can 
get  at  them  fast.  The  magazine  is  threaded 
when  you  load  it,  before  shooting  starts. 
Changing  magazines  takes  five  seconds, 
and  you  don't  need  to  touch  the  film. 

The  NPR  needs  no  blimp,  no  AC  power  and 
no  clapstick.  It  uses  a  battery  operated 
constant-speed  motor  with  a  sync-pulse 
generator  and  an  automatic  clapper.  Moving 
the  NPR  and  tripod  from  one  studio  setup 
to  another  is  a  fast  one-man  operation. 
Try  that  with  a  70  pound  blimp.  The  NPR's 
precise  reflex  viewing  lets  you  see  what's 
just  off-screen  in  the  viewfinder.  No  more 
microphones  getting  into  the  shot. 

If  you  are  a  producer,  you'll  agree  there's 
something  in  our  claim  that  this  spontaneous 
camera  is  liable  to  pay  for  itself  quicker 
than  most.  If  you  are  a  cameraman,  try 
renting  an  NPR  for  more  good  first  takes. 
The  producer  might  think  it's  you. 

Service,  sales  and  rental  facilities  are  available  from 
these  expert,  franchised  dealers:  east  coast:  F&B 
CECO.  Camera  Mart.  General  Camera  Corporation. 
Camera  Service  Center  and  SOS  Photo  Cine  Optics; 
middle  west:  Behrends  Inc.  and  Victor  Duncan  Co.; 
west  coast :  Gordon  Enterprises.  Mark  Armistead 
and  Brooks  Camera.  Or  write  us  for  a  complimentary 
brochure  on  the  NPR:  Eclair  Corporation  of  America, 
7262  Melrose  Avenue,  Los  Angeles  46.  California. 

motion  picture  cameras  since  1909 
patents  coutantmathot 


NUMBER    2    ■    VOLUME    28 


17 


Variety  has  no  box  office  figures  on  our  latest  movie. 


But  that's  aingtit.  We  find  receptive 
audiences  at  national  conferences, 
community  gatherings,  sales 
meetings  and  on  television. 

It's  very  good  for  your  image. 

Wolper  Industnal  Films  concentrates 
on  fresh  approaches  to  business 
films  while  developing  dynamic 
and  exciting  presentations 
for  our  clients. 

If  we  never  shoot  for  a  "Boffo"  at  the 
Bijou,  It's  because  the  curves  we're 
trying  to  feature  have  to  do  with  sales. 


Industrial  Film  Division  of 
Wolper  Productions,  Inc. 
A  Metromedia  Company 

Mel  London,  Vice  President 

485  Lexington  Avenue,  New  York.  N.Y.  10017 

682-9100 

8544  Sunset  Blvd..  Los  Angeles  90069 
OL  2-7075 


38 


BUSINESS    SCREEN 


NUMBER  2  «  VOLUME  28  OF  BUSINESS  SCREEN  MAGAZINE 

jriie  Year's  Best  Films  for  Safety  Education 

Top  Honors  of  IN'ational  Committee  on  Filniii  for  Safety 
;  Go  lo  1  I  Pictures:   12  Others  Reeeive  Awards  of  Merit 


TJronzi;  Pi.AQLE  Awards,  sym- 
bolic of  the  ycar"s  best  mo- 
Ion  pictures  for  safely  education. 
vmII  be  presented  to   14  producers 
and    sponsors    whose    titles    were 
Selected     from     among    the     106 
irfinalists"  in  the  24th  Annual  Na- 
tional   Safety    Film   Contest  con- 
■klucted  by  the  National  Committee 
,lon  Films  for  Safety. 
1 1     Another      12      films     received 
1  (Awards  of   Merit   in  the  contest, 
ipudged   by   leading  representatives 
ijof    national    safety    organizations 
ijwho  are  represented  on  this  jury  of 
[experts   in   the  field.   The  awards 
I  were  made  in  late  April  at  Mon- 
treal. Canada.  There  are  four  prin- 
cipal categories  for  entries:  occu- 
pational safety;  home  safety;  traf- 
fic and  transportation  safety;  and 
general    safety.    Sound    slidefilms 
are  also  judged  (separately)  as  are 
television  and  theatrical  films  and 
r\    shorts  and  "spot"  films. 

Occupational  Safety  Awards 
There  were  three  winners  of 
bronze  plaque  awards  among  oc- 
cupational safety  motion  pictures 
produced  last  year.  Facts  About 
Backs,  a  14-minute  instructional 
motion  picture  produced  for  the 
Bell  System  by  Graphic  Films 
Corporation,  won  one  of  these  top 
honors.  It  shows  the  cause  and 
prevention  of  back  ailments.  The 
Hiimllrap  Test,  a  21 -minute  em- 
ployee color  film  produced  for  the 
United  States  Steel  Corporation  by 
Matt  Farrcll  Productions,  was  a 
plaque  winner.  Third  plaque  win- 
ner in  the  occupation  group  was 
an  inspirational  eight-minute  color 
film,  created  for  the  .Xerox  Cor- 
poration by  Holland-Wegman  Pro- 
ductions. Inc.  Titled  You  ami  Of- 
jice  Safety,  the  picture  focuses  on 
typical  office  practices  which 
create  hazards. 

Four  Awards  of  Merit  went  to 
occupational  safety  films,  includ- 
ing another  film  sponsored  by  the 
Northwest  Forest  Industries'  Film 

A  .sct'fM-  from  "Tlu  Ildtullmp  Test"— 


Committee  ( w  inner  of  a  plaque 
last  year).  The  Cutting  Creu,  an 
I  I -minute  color  film,  was  pro- 
duced by  Rarig's  Inc.  and  covers 
hazardous  problems  faced  by  tim- 
ber crews.  The  Humble  Oil  &  Re- 
fining Co.  sponsored  the  merit 
winner.  Danger  H/2/S,  a  13-min- 
ute  color  film  produced  by  William 
Frutchey  Associates. 

Pre\ention  of  wire  rope  acci- 
dents was  the  mission  of  a  merit- 
award  winner.  The  Day  They 
Dhlii't  Inspect  the  Rope,  an  eight- 
minute  color  film  for  employee 
showings.  Sponsored  by  the  Union 
Wire  Rope  Division  of  Armco 
Steel  Corporation  this  film  was 
produced  by  The  Jam  Handy  Or- 
ganization. The  final  Award  of 
Merit  in  the  occupational  category 
went  to  Safety  Makes  Sense,  a  20- 
minute  color  film  on  safe  practices 
in  lift  truck  operation.  The  spon- 
sor was  the  Industrial  Truck  Divi- 
sion of  Clark  Equipment  Com- 
pany and  the  film  was  produced 
by  Pilot  Productions,  Inc. 

Two  Plaques  for  Home  Safet\' 
Only  two  bronze  plaque  awards 
were  given  in  the  home  safety 
group.  An  1 1 -minute  color  film. 
Donald's  Fire  Survival  Plan,  won 
top  honors  for  its  producer.  Walt 
Disney  Productions.  The  film  il- 
luminates the  need  for  a  family 
fire  escape  plan.  The  other  plaque 
winner  among  home  safety  films 
was  Growing  Up  Safely,  a  25  min- 
ute color  film  sponsored  by  Can- 
ada's Department  of  National 
Health  and  Welfare.  Produced  by 
Crawley  Films  Ltd.,  this  picture 
shows  home  safety  practices  which 
affect  children  from  birth  to  school 
age. 

The  very  important  field  of  traf- 
fic and  transportation  safety  edu- 
cation had  20  "finalists"  and  three 
bronze  plaque  awards  went  to  the 
best  of  these  films.  The  1  .^-minute 
film,  Post-Mortem.  won  a  top 
award  for  Cine  AssiKiates.  Inc.  as 
it  showed  accident  situations 
caused  by  common  drugs.  Charles 
Cahill  &  Associates,  specialists  in 
safety  film  production,  won  top 
honors  with  Space  Driving  Tac- 
tics, a  I6-minute  film  which  shows 
the  importance  of  a  "space  cush- 
ion" in  traffic. 

The  third  plaque  award  in  this 
group  went  to  a  U.  S.  Air  Force- 


:^ZJI^       (CONTINUED     ON      PAGE      52) 


"Follow  the  Leader"  challenges  individual  versatility. 

Sec  II  at  Expo:  "A  Time  lo  Plav 

Tliree-Sereen  Pietiire  to  lie  .Slio» u  in  the  I.  S.  Pavilion 


95 


ANorHiR  Smash  Hii  on  the 
.irder  of  the  Johnson  Wax 
film.  I'o  Be  Alive,  top  film  attrac- 
tion of  the  New  York  World's  Fair, 
was  unveiled  at  a  preview  showing, 
April  20.  at  New  York's  Museum 
of  Modern  Art.  The  Polaroid  Cor- 
poration's A  Time  to  Play  is  a 
most  exciting  and  unique  tri-screen 
motion  picture  that  will  be  viewed 
by  millions  of  visitors  to  the  geo- 
desic-domed United  States  Pavil- 
ion at  Expo  67  in  Montreal.  Can- 
ada. It  was  greeted  by  the  New 
York  preview  audience  with  sev- 
eral minutes  of  frenzied  and  sus- 
tained applause. 

The  20-minute  film  was  specif- 
ically commissioned  for  Expo  67 
by  the  United  States  Information 
Agency,  which  wanted  a  provoca- 
tive contemporary  film  in  keeping 
with  the  U.S.  Pavilions  theme, 
"Creative  America." 

A  Time  To  Play  fulfills  that 
requisite,  being  an  unconventional 
treatment  of  universally-played 
children's  games  that  reflect  the 
competitive  nature  of  adult  society. 
Based  on  the  philosophy  of  the 
biblical  text  of  Ecclesiastes,  it  sug- 
gests the  story  of  the  cycle  of  life 
with  its  continuing  yet  ever  chang- 
ing emotional  patterns. 

The  film  was  created  and  di- 
rected by  the  well-known  Ameri- 
can still  photographer  Art  Kane, 
in  his  first  experience  with  the 
medium  of  motion  pictures.  His 
magnificent  picture  essays  have 
appeared  in  Life,  Look.  McCall's 
Vogue,  Harper's  Bazaar.  Esquire. 
Sports  Illustrated,  and  the  Satur- 


day Evening  Post.  The  film  was 
produced  by  VPI,  of  New  York. 
The  title,  A  Time  lo  Play,  is 
Kane's  own  extension  of  Ecclesi- 
astes. Chapter  3,  Verses  1-8.  which 
be:ins:  "For  everything  there  is  a 
season,  and  a  time  for  every  mat- 
ter under  heaven:  A  time  to  be 
born,  and  a  time  to  die  .  .  ." 

A  Time  to  Play  utilizes  the  tri- 
screen  motion  picture  technique  in 
three  cameras  were  used  to  create 
the  integrated  design  of  the  film. 
Three  motion  picture  projectors 
are  used  to  show  different,  yet 
compatible  scenes  on  separate 
screens.  The  resulting  photograph- 
ic montage  is  a  bold  adventure  for 
even  the  most  sophisticated  movie- 
goer. Mingled  with  scenes  of  beau- 
ty and  joy  are  emotional  sequences 
of  real  terror. 

The  games  that  Kane  selected 
for  the  film  were  chosen  for  their 
ability  to  reflect  adult  life  with  its 
joys  and  sorrows;  its  struggle  for 
existence;  its  good  and  evil;  and  its 
bold  insecurity;  and  its  warmth 
and  goixi  fellowship. 

They  arj  dramatized  by  Ameri- 
can childn  r.  of  many  races  at  play. 
Kane  ha^  attempted  to  capture 
tender,  lyrical,  blithe  and  turbu- 
lent motxls.  The  resulting  film  is 
neither  a  lesson  nor  a  form  of 
entertainment,  but  a  sensitive  emo- 
tional experience. 

Production  credits  for  \'PI  in- 
clude Kane,  as  creator  and  direc- 
tor; Bob  Drucker.  producer;  Mike 
Murphy,  cameraman;  Kikimo  Ka- 
wasaki, editor;  and  Marc  Bucci, 
music  composer.  • 


"Blind  Man's  Puff"— exploring  a  face  Inj  touch  oprn.f 
Firir  uorld  of  perception,  (\ccnr  in  ".\  Time  to  Play") 


NUMBER    2    ■    VOLUME    28 


39 


Migrant      icorktrs      inaci      real-life 
roles  in  "While  I  Run   This  Race." 


VISTAS  Aid  the  Migrant  Worker 


"Vt  hile  I  Run  This  Race"  Sh 
in  Sequel  to  Acadeniy-Award 

'T'HE  Work  of  four  VISTA  Vol- 
-*-  unteers  in  America's  South- 
west, helping  migrant  worl<ers  to 
stand  on  their  own  feet,  is  reported 
in  authentic  and  compelling  cinema 
in  a  new  companion  film  to  the 
recent  Academy  Award-winning 
documentary,  A  Year  Toward  To- 
morrow. 

The  film.  While  I  Run  This 
Race,  was  also  created  for  Vista 
by  Sun  Dial  Films,  Inc.,  producers 
of  the  "Oscar"  winner,  and  was 
shot  on  location  in  Arizona.  It  is 
scheduled  for  release  later  this 
month. 

Music  Appropriate  to  Theme 

Charlie  Byrd,  well-known  gui- 
tarist, composed  an  original  score 
using  a  Mexican-American  theme 
in  one  location  and  a  theme  based 
on  a  Negro  spiritual  for  the  other 
location.  In  addition  to  guitar, 
mandolin,  marimba  and  drums. 
a   "penny   whistle,"   more   techni- 


ows  Vista  Volunteers  at  Work 
Picture  Produced  by  Sun  Dial 

cally  called   an   orkon   flute,   car- 
ries the  plaintive  solos. 

The  production  team  of  writer- 
director  Ed  Levy,  photographer 
Ross  Lowell  and  editor  John  Oet- 
tinger,  assigned  by  Carl  V.  Rags- 
dale,  president  of  Sun  Dial  Films. 
Inc.,  the  producers  have  again 
collaborated  for  their  second  film 
about  the  experiences  of  VISTA 
Volunteers  by  shooting  the  on-lo- 
cation  featurette  at  two  migrant 
worker  shack  towns  in  the  120 
desert  country  of  Southeast  Ari- 
zona. Actor  Charlton  Heston  de- 
livers a  hard-hitting  narrative. 

Arizona  locations  were  chosen 
because  of  the  squalid  living  con- 
ditions of  the  communities  (no 
stores,  no  street  signs,  no  mail 
delivery,  no  drinking  water)  and 
the  desperate  plight  of  America's 
migrant   population. 

The  camera  crew  recalls  that 
during  the  filming,  "the  improvised 
coolers  were  useless.  The  VISTAs 


Poll-winning  guitarist  Charlie  Byrd     (left)   and  Cliff  Chip  record  musical 
hachftronnd   for   Spanish-American   scenes  in   "While   I    Run    This   Race." 


and  townspeople  were  more  used 
to  the  heat,  but  even  so,  we  had 
to  break  every  few  minutes  to 
wipe  away  their  perspiration. 
When  we  shot  at  dusk,  wc  were 
attacked  by  insects  swarming 
around   the  lights." 

T)pic!il   N'ISTAS  Are  Featured 

The  Volunteers  chosen  for  the 
fihii  were  a  retired  couple  and  two 
young  men.  Mr.  and  Mrs.  Donald 
Jackson,  of  Berkeley,  California, 
experienced  in  agricultural  and 
educational  work,  were  assigned 
to  the  Mexican  migrant  town  of 
Stanfield,  Arizona,  while  Larry 
Kelly,  of  Saint  Paul,  Minnesota, 
and  Bob  Breving  of  Cincinnati, 
Ohio,  were  working  in  the  nearby 
Negro  community  of  Allenville. 

The  Stanfield  sections  of  the 
film,  edited  in  episodal  contrast  to 
those  of  Allenville,  depict  the 
problems  the  Jacksons  encounter 


Charlton  Heston  narrates  V/STA'i 
film,    "While    I    Run    This    Race." 

when  they  try  to  enlist  the  ap- 
proval of  the  farm  workers  for  a 
children's  day  care  center.  With- 
out the  center,  the  children  will 
never  hear  English  until  they  go  to 
school. 

Borrowing  an  old  trailer,  the 
Jacksons  travel  around  the  15 
camps,  carrying  toys  and  dolls 
with  them  as  incentives.  They  of- 
fer jobs  to  the  housewives  as  teach- 
ing assistants;  even  though  they 
have  had  little  formal  education 
themselves,  they  can  be  trained. 

Helps  Migrant  Learn  a  Trade 

One  of  the  film's  sidelights  con- 
cerns Mr.  Jackson's  success  in 
pointing  an  unemployed  migrant 
worker  in  the  direction  of  a  job  as 
a  trade  apprentice,  a  job  that  can- 
not be  replaced  by  modern  farm 
machinery. 

Cleanup  day  in  Allenville  comes 
with  only  the  VISTAs.  their  pro- 
ject supervisor  and  one  resident 
on  the  scene.  Levy's  talent  to  con- 
trast the  sandy  stretch  of  land  of 
gutted  automobiles  and  junk  with 


Cameraman  Ross  Lowell  finds  re 
pite  from  114-(iegrpc  desert  heat  ei 
countered    iiliile    on    film    locatior 

the  riotous  Arizona  landscap 
around  it  captures  the  spirit  of  th 
community's  heat-induced  apath\ 

Rounds  of  door-knocking  an( 
elbow-bending,  however,  turn  ou 
enough  neighbors  to  clear  the  com 
munity  of  much  of  the  junk,  anc 
at  the  end  of  the  day,  a  rentei 
flatbed  truck  carries  tons  of  littc 
away  from  Allenville.  The  towi 
has  done  something  on  its  own 
has  handled,  for  the  first  time,  iti 
own  problem.  Later  on,  a  skepti 
cal  resident  takes  a  chance  or 
hope,  and  inspired  by  the  cleanuf 
campaign,  visits  the  nearby  whiti. 
community  to  inquire  about  street 
signs.  She  returns,  slightly  fatigueiJ 
from  the  confusion  of  bureaucratic 
door-pointing,  but  with  good  news 
Allenville  has  solved  another  ol 
its  problems,  and  is  beginning  tu 
get  on  its  feet  for  the  first  time. 

Where  Volunteers  Are   Service 

VISTA  Volunteers  serve  in 
poverty  areas  all  over  the  United 
States,  from  the  ghettoes  of  New 
York  City  to  the  isolated  villages 
of  Alaska.  They  are  paid  little 
salary  and  a  meager  living  allow- 
ance, and  upon  completion  of  their 
service  receive  a  stipend  of  $50 
for  every  month  of  service.  During 
their  year,  they  must  live  in  the 
same  surroundings  as  the  people 
they  serve. 

White  I  Run  This  Race  is  a  true 
story.  The  VISTAs  and  the  people 
of  the   two  migrant  communities 
re-enacted    the    incidents   as    they     i 
originally  occurred. 

The  film  was  produced  by  Sun 
Dial  Films,  Inc..  for  the  Office  ol 
Economic  Opportunity.  Distribu- 
tion schedules  are  not  yet  final- 
ized, but  the  film  will  be  available 
in  a  281 2  minute,  16mm  version 
*        *       * 

Academy  Award  Story  on  Page  10 

*  The  report  on  the  1967  Aca 
demy  Awards  program,  at  which 
Vista's  A  Year  Toward  Tomor- 
row was  named  the  "Best  Docu- 
mentary Short"  of  the  year, 
appears  on  preceding  page  10.     • 


BUSINESS    SCREEN 


rhey  Hold  "The  Thin  Blue  Line' 

Long  Overdue  Film  Tribute  to  Law  Inforcement  Agencies 
Sponsored  by  Kemper  Insurance  for  Nationwide  Showings 


How  Long  does  a  big  city  po- 
lice squad  take  to  get  to  the 
scene  of  a  crime?  What  kind  of 
raining  does  a  policeman  go 
hrough?  What  kind  of  situations 
iocs  he  run  up  against  while 
jrowling  on  the  night-time  beat? 

These  and  a  dozen  other  pene- 
trating questions  are  answered  in 
The  Thin  Bhte  Line,  a  compelling 
film  documentary  produced  for 
Kemper  Insurance  companies  by 
the  Industrial  Film  Division  of 
Wolper  Productions.  Inc. 
I  "This  film  is  concerned  with 
'a  kind  of  insurance  nobody  can 
buy  —  but  without  which  every 
American  would  live  in  constant 
Ifear  of  losing  his  property,  his 
freedom,  even  his  life."  explains 
James  S.  Kemper.  Jr..  president 
bf  the  Kemper  companies,  in  the 
[introduction.  "The  first  line  of  de- 
fense against  crime  and  violence 
lis  the  thin  blue  line  formed  by 
tour  police  across  the  country.  To- 
aay,  when  the  problems  and 
jdangers  faced  by  policemen  are 
!greater  than  ever,  they  are  too 
often  taken  for  granted." 
I  In  26  minutes  of  exciting,  yet 
Isobering  action.  The  Thin  Bhie 
'Line  presents  views  of  critics  of 
|law  enforcement  methods  and  ex- 
I  plains  the  plight  faced  by  the  po- 
jlice  and  their  feelings  about  public 
i apathy,  lenient  courts  and  riot- 
ling,  giving  audiences  new  insight 
I  into  one  of  the  most  pressing  and 
(controversial  problems  of  oui 
times. 

Narrator     Van     Heflin     says, 
"While  the  charges  and  counter- 


charges rage,  the  crime  rate  con- 
tinues to  grow  —  a  murder  every 
hour,  3000  burglaries  every  day, 
three  million  Americans  hopelessly 
addicted  to  narcotics,  and  a  50 
per  cent  increase  in  the  last  five 
years  in  major  crimes  committed 
by  teen-agers.  Each  year  in  trying 
to  hold  the  line  against  crime  an 
average  of  51  officers  are  mur- 
dered and  3 1  die  in  line-of-duty  ac- 
cidents." 

The  Thin  Blue  Line  shows  inci- 
dents from  the  inner  workings  of 
several  police  departments  across 
the    country,    including    a    spine- 
chilling  call  from  a  woman  with 
a  prowler  in  her  house  as  it  ac- 
tually came  in  to  the  Communi- 
cations Center  of  the  Chicago  Po-  , 
lice     Department.     In     other    se- 
quences,  rookie  officers  are  seen  | 
undergoing  training  in  California.  ! 
and  viewers  go  along  on  an  8  pm 
to  4  am  tour  of  duty  with  officer 
Tony  Day  in  Rochester,  N.Y. 

The  film  is  a  strong  and  con- 
vincing argument  for  support  of 
municipal  police  departments.  It 
is  timely  and  excellent  public  re- 
lations for  the  progressive-minded 
Kemper  companies.  Endorsements 
have  come  in  from  such  groups 
as  the  International  Association  of 
Police  Chiefs,  the  Chicago  Police 
Department,  and  Northwestern 
University's  Traffic  Institute,  as 
well  as  from  thousands  of  ordi- 
nary citizens  concerned  about  the 
rising  crime  rate  and  public  apathy. 
Kemper  has  told  its  12,000  in- 
dependent agents  across  the  coun- 

(CONTINUED      ON       PAGE       66) 


Training  procedures  u/iiV/i  members  of  the  California  Higliuay  patrol  viust 
undergo  before  taking  the  field  are  pictured  in  "The  Tliin  Blue  Line'  an 
effective  dnciimrnlanj  fnoduced  by  Wolper  Productions  for  Kemper  Co. 


"k^  and  Cookies" 

Youngsters'  Joyous  Reactions  on  Cookie  Production  Line 
Captured  \^  ilh  Sublime  .Artistry   in  This  Nabisco  Picture 

THERE  Are  Films  which,  from  the  first  moment  of  viewing,  give 
evidence  of  their  freshness  and  vitality.  It's  this  sort  of  picture 
which  makes  even  the  most  jaundiced  film  viewer  straighten  up  in  his 
chair  and  look  with  renewed  interest  at  a  possible  candidate  for  awards 
honors.  Such  a  picture  is  a  new  1 3 '  2  -minute  color  subject.  Kids  and 
Cookies,  produced  for  the  National  Biscuit  Company  by  Audio  Pro- 
ductions. Inc.  Intended  for  groups  of  school-age  youngsters  and  a 
replacement  for  this  sponsor's  perennial  favorite.  Crackers  by  the  Bil- 
lion, initial  reaction  seems  to  assure  a  much  wider  audience  for  the 
enthusiastic  children  who  play  uninhibited  roles  in  this  new  film. 

The  concept  is  beautifully  simple.  Audio  cameras  tour  the  cookie 
production  lines  of  two  Nabisco  bakeries  while  the  soundtrack  records 
the  bubbling,  happy  responses  of  a  group  of  elementary  school  children 
to  the  sight  of  their  favorite  fare  being  made  before  their  eyes.  There 
wasn't  any  script  —  the  children  weren't  acting  —  just  reacting!  Nor 
was  there  any  staging  or  interruption  of  normal  operations  at  the 
bakeries  in  Philadelphia  and  Fair  Lawn.  New  Jersey  where  these  scenes 
were  lensed. 

As  basically  simple  things  often  do.  Kids  and  Cookies  conceals  a 
high  degree  of  complex  artistry  under  its  simplicity.  Audio  director 
Hans  Mandell,  frequently  cited  for  his  unique  gift  in  translating  indus- 
trial operations  into  cinematic  showpieces,  shows  the  "playful"  side 
of  his  talent  as  this  film  orchestrates  an  army  of  cookie-cutting,  choco- 
late-pouring, icing-squirting  and  dough-mixing  machines  into  an  excit- 
ing and  amusing  visual  adventure. 

Equally  delectable  are  the  spontaneous  comments  of  the  youngsters 
as  they  "ooh"  and  "ah"  their  way  along  the  production  line  and  in- 
struct one  another,  hilariously,  on  the  intricate  operations.  By  chance, 
one  of  the  visitors  takes  it  upon  himself  to  deliver  a  running  commen- 
tary on  the  action,  from  beginning  to  end,  gratuitously  unifying  the 
action.  There's  ani>lher  happy  moment  when  one  of  the  boys  enthuses 
"I  love  them  cookies"  and  has  his  grammar  lesson  on  the  spot  from 
another  youngster:  "not  them  .  .  .  these!" 

Nabisco  spokesmen  feel  that  Kids  and  Cookies  "is  intended  to  pro- 
duce a  warm,  friendly  view  "  and  originally  intended  the  film  for  school 
viewing.  Initial  reaction  has  been  so  strong,  however,  that  the  specifica- 
tion has  been  expanded  to  include  women's  clubs  and  other  general 
audiences.  The  company's  older  film,  with  a  long  and  successful  12- 
year  life,  was  seen  by  more  than  12  million  viewers  and  had  41,000 
showings.  Kids  and  Cookies  should  have  an  equally  illustrious  career.  • 


NUMBER    2    '    VOLUME    2S 


41 


^  f 


Overseas  areas  wlwrc  Soutluiit  Buptiit  Radiu-TcUxUiun  Com- 
mission's programs  are  circulated  are  examined  by  Dr.  Paul 
Stevens  (right)  and  marketing  director  Clwrles  Roden.  Tele- 
vision  films   are   translated   into   jour   languages  for   overseas. 

Filmed  Tele%  ision  Programs  Bring  Message 
of  Faith  to  Millions  at  Home  and  Abroad 


rpuis  Week  Nearly  50.000.000 
-'-  people  throughout  the  world 
will  hear  radio  programs  or  see 
filmed  television  shows  designed 
for  one  purpose — to  carry  the  mes- 
sage of  Christianity  to  the  viewer  or 
listener. 

Next  week  and  the  week  after — 
for  an  annual  audience  total  of 
more  than  2,400,000,000  people— 
this  material,  produced  by  the 
Southern  Baptist  Radio-Television 
Commission,  Fort  Worth,  Tex., 
will  be  programmed  on  approxi- 
mately 2,300  stations,  in  nine  lan- 
guages including  Russian  and  Chi- 
nese. 

To  supply  broadcasters  with  fin- 
ished products  such  as  Master  Con- 
trol. The  Baptist  Hour,  or  any  of 
22  other  radio  programs,  the  Com- 
mission stocks  enough  recording 
tape  to  literally  circle  the  world. 

And  for  television,  it  takes  a 
running  inventory-  of  some  S200,- 
000  in'^film  prints,  4,000  black  and 
white  and  color,  to  satisfy  demand 


for  current  shows:  The  Answer,  a 
half  hour  series  and  sixty  and 
twenty  second  inspirational  spots 
featuring  Dr.  Theodore  F.  Adams. 
Every  year  $35,000  in  prints  from 
13  new  feature-length  productions 
are  added  to  this  inventory  and  an 
equal  amount  of  older  subject  ma- 
terial is  usually  retired. 

""We  have  come  a  long  way,"' 
says  executive  director  Dr.  Paul  M. 
Stevens,  "from  1941,  when  the 
idea  for  a  Radio  Commission  was 
first  proposed  by  Dr.  Samuel  Lowe 
of  Atlanta.  In  those  early  days  all 
the  emphasis  was  on  radio,  and  it 
was  not  until  1954,  that  we  pro- 
duced our  first  pilot  film  for  The 
Ans^ver  series."' 

The  Answer  started  as  a  method 
of  presenting  the  parables  of  Jesus 
in  contemporary  terms,  later  ex- 
panding to  touch  on  spiritual  prob- 
lems of  man  and  to  include  biblical 
documentary  films.  The  initial  pro- 
duction. This  My  Son,  was  the 
modern  version  of  the  prodigal  son. 


Southern  Baptist's  Radio-Television  ("oniniission  >^  as  a 
Pioneer  in  Color  Films  for  Ueli;j;ious  TV  Programming 


filmed  in  color  on  a  western  ranch. 

With  this  use  of  16mm  color. 
The  Answer  became  the  nation's 
tirst  and  only  100  per  cent  color 
series  for  religious  television  pro- 
gramming, a  distinction  il  held 
well  into  the  1960's. 

But  television  programs,  even  in 
color,  are  less  "tangible"  items 
than  overseas  mission  work,  rescue 
missions,  hospitals,  theological 
schools  or  the  hundreds  of  activi- 
ties of  the  18  other  agencies  sup- 
ported by  the  30,000  Southern 
Baptist  Churches.  All  RTVC  can 
show  that  is  ""tangible,""  are  finished 
films  shown  on  network  or  local 
broadcasts. 

This  fact,  plus  the  strong  com- 
petition for  broadcast  times,  are 
the  incentives  for  Dr.  Stevens  and 
his  80  staff  members  to  turn  out 
highly  creative,  professional  pro- 
ductions; productions  that  account 
for  a  large  per  cent  of  the  nearly 
$4,000,000  in  public  service  time 
the  Commission  receives  annually 
from  radio  and  television, 

"One  indication  of  the  success  of 
our  efforts,"  emphasizes  Dr. 
Stevens,  "is  shown  by  results  of 
the  Commission's  work  in  South 
America.  Until  1961.  there  was  no 
Baptist  programming  at  all  in 
South  America,  now  we  are  on 
over  430  radio  and  television  sta- 
tions with  800  hours  of  broadcast 
time. 

■"This  makes  us  the  second  larg- 
est 'outside'  source  for  program- 
ming in  that  part  of  the  world — 
the  Voice  of  America  has  some 
900  hours  and  the  Soviet  Union 
beams  approximately  700  hours  to 
South  American  countries.  For 
broadcast  mail  response  from  below 
the  border  is  even  greater  than  in 
North  America." 

Closer  to  home  reaction  from 
viewers  is  typified  by  such  shows 


as  The  Inheritance,  an  RTV( 
NBC-TV  special  seen  in  Ma 
1965,  and  re-run  January,  196i 
Requests  for  a  free  pamphlet  o 
fered  at  the  close  of  the  film  ha\ 
topped  16,000  and  the  number 
still  growing. 

But  probably  the  most  importai 
"reaction"  to  the  work  of  th  | 
Southern  Baptist  Radio-Televisic 
Commission,  is  the  financial  su| 
port  of  the  churches  that  must  mc- 
the  current  51,300,000  budget  ( 
the  Commission.  Even  though  the 
could  do  it,  no  single  church  h; 
diverted  funds  away  from  th 
work. 

The  largest  portion  of  the  mi 
lion-plus  budget  is  channeled  int 
he  pnidiiction  of  13  new  non-set 
tarian  shows  each  year.  These  ar 
cut  from  about  90,000  to  100,00 
feet  of  1 6mm  Eastman  Ektachrom 
Commercial  Film  and  Kodak  Ekt; 
chrome  Reversal  Film,  dayligt 
and  tungsten  exposed  in  all  pari 
of  the  world.  Original  negativ 
value  of  film  shot  since  1954  i 
over  $2,000,000. 

Dramatic  episodes  such  as  Tout 
teen  Going  on  Sixteen  or  Car  Fen 
which  focus  on  teen  problems,  ar 
filmed  under  RTVC  supervision  b 
Family  Films  in  Hollywood. 

Religious  documentaries,  a  fieh 
in  which  the  Commission  is  con 
sidered  a  pioneer,  are  handled  b 
the  Commission's  own  crew  or  b 
ABC,  CBS  or  NBC-TV  cre« 
working  with  RTVC  representa 
tives  in  scattered  areas  that  frc 
quently  include  the  Holy  Land-' 
Africa,  Alaska  or  Japan. 

The  costs,  according  to  Directo 
of  Radio-Television  Productioi 
Truett  Myers,  range  from  an  a\or 
age  S30,'000  for' the  Hollyvo.K 
productions  to  a  network  sharn 
cost  of  5138,000  for  the  ambition 
one-hour  special  Life  Of  Christ.  t> 


Over  4.000  color  and  black  ti hit e  film  prints  are  stored  in  the  Commission's  Film  atui  fnyi.    Di.\lnhution  Departnimt.  partiaUy  shown  in  the  scene  In  !• 


,  Jr.  Paul  Nf.  Stevens  (I)  and  director 

"  inielt  Mvers  rxatiiinc  sonif  "i}r(ips" 

M J  for  nitutly  i>ri)ilucc(l  film  on 

ir    "Life   of   Christ."   for   T\'    u.te. 

t  televised  in  the  first  quarter  of 
')67. 

After  the  Life  Of  Christ  is  shown 
K-  first  time,  and  hopefully  re-run 
N  many  as  two  times,  it  w  ill  go  into 
irculation  world-wide  as  have 
kher  RTV'C  films.  Through  direct 

nt.ict  by  Dr.  Stevens  or  mis- 
.Hi.iry  workers,  time  on  foreign 
tations  will  be  donated  or  even 
lurchased. 

Some  documentaries,  naturally. 
■iNc  a  limited  life  span,  but  the  av- 
r.iLic  useful  period  is  about  five 
^.irs.  Thus,  a  documentary  circu- 
ited world-wide  could  be  shown 
i.my  as  50  times  on  as  many 
ns.  For  dramatic  productions 
;c  life  is  judged  by  subject  matter 
ml  public  value — 90  episodes  of 
tnswer  have  been  made  since 

I  r.inslation  for  Spanish-spcak- 
;:  countries  is  done  in  Florida  by 
"pri  International.  Portuguese  is 
-curded  by  a  Brazilian  firm.  Pres- 
ntl>,  over  440  language  stations  in 
t)  countries  carry  either  the  Com- 
iivsion's  radio  or  television  pro- 
raiiis  and  a  few  carry  both. 

I  here  is  a  great  deal  of  pres- 
ure.  especially  in  radio,  for  us  to 
ansl.ile  all  our  work  into  the  lan- 
u.ii^L-  of  the  population."  explains 
l>crs.  "It  is  expensive,  of  course. 
nd  dilTicult.  say  in  a  country  such 
•-  those  in  Africa,  where  dozens  of 
i.ikcts  are  spoken. 

\i  present,  many  African  sta- 
oiis  are  programming  our  work 
1  I  nglish  because  a  majority  of 
■knision  set  owners  are  British  or 
Witish  educated.  As  more  Afri- 
iti--  bring  sets  into  their  homes  we 
ul^l  plan  on  a  translation  pro- 
r.iin.  probably  through  our  de- 
lominations  mission  board." 
'  Between  radio  and  television 
Jicre  are  nine  languages  in  use. 
Commission  television  programs 
re  translated  into  Japanese.  Thai, 
'ortugucse  and  Spanish.  On  radio 


(UMBER    ;    '    VOLUME    28 


the  translations  include  Russian. 
Chinese.  French  and  Navajo,  the 
first  such  effort  to  reach  the  Ameri- 
can Navajo  Indian  in  his  own  lan- 
guage. 

Just  making  religious  radio  or 
television  programs  available  is  not 
always  enough.  Dr.  Stevens  has 
personally  done  a  lot  of  spade 
work,  especially  in  South  America 
and  North  America,  that  has 
opened  new  broadcast  facilities  to 
the  Commission. 

In  addition  to  personal  contact. 
RTV'C  prints — much  of  it  in  its 
own  print  shop — calendars,  full- 
color  pamphlets,  direct  mail  pieces 
and  The  Beam  magazine.  This 
printed  material  is  distributed  with 
the  help  of  a  computer  generated 


Still  film  i.s  also  used  for  special  tele- 
vision productions.  Tlic  commis.tions 
art  director.  Rachel  Collin,  .■ihot 
more  than  .500  pictures  on  Kodak 
Tri-X  film  "Epilogue",  a  photo 
essaij  on  tlie  process  of  aging. 

mailing  list  containing  over  500.- 
000  names.  The  annual  budget  for 
this  publicity  material,  while  not 
large  compared  to  the  results  at- 
tained, runs  well  into  five  figures. 

Oddly  enough,  while  the  com- 
mission exposes  upwards  of  100,- 
000  feet  of  Eastman  Kodak  color 
film  each  year,  only  a  fraction  of 
it  is  shot  at  the  agency's  Fort 
Worth  headquarters. 

"In  the  beginning."  says  Dr. 
Stevens,  "we  were  fortunate  enough 
to  be  able  to  examine  as  obser\ers. 
the  wny  the  networks  got  their 
filmed  shows — from  independent 
prixlucers — compared  with  the  do- 
it-yourself  approach.  Another  de- 
nomination built  studios,  hired 
crews  and  turned  out  their  own 
shows,  only  to  go  broke  in  the  ven- 
ture a  short  time  later.  This  con- 
vinced us  that  going  to  experienced 
producers  was  the  right  choice 
until  we  became  we'l  established." 

Now.  after  2.5  years,  the  Baptist 
Radio- Television  Commission  is 
tirmly  established.  In  1965.  they 
moved  into  their  own  $1,750,000 
facility,  containing  44.000  square 


The  Holy  Lands  are  a  familiar  "location"  area  for  Commission  documentary 
films.  Here,  an  RT\'C-\KC-TV  crew  prepares  to  expose  footage  in  Egypt. 
"Echo",  abo  filmed  in  Egypt,  won  a  Columbus  "Chris"  statuette  in  1966. 


feet  of  space,  set  on  five  acres. 
Through  careful  planning  the  build- 
ing, which  is  really  two  buildings 
forming  a  giant  "T."  has  expansion 
potential  built  right  in.  With  a  min- 
imum of  expense  it  can  be  ex- 
panded about  60  per  cent. 

Building  "A."  the  cross  bar  of 
the  "T.  ■  houses  office  space,  art. 
publications,  public  relations  and 
marketing  development,  where  a 
constant  dialogue  is  carried  on  with 
radio  and  television  stations  to 
place  programs.  A  glassed  in  three- 
story  lobby  is  the  only  part  of  this 
building  that  touches  the  ground. 
the  building  itself  is  constructed  on 
"stilts." 

Building  "B  '  is  the  heart  of  the 
Commission's  radio  activities,  com- 
plete with  a  floating  recording  stu- 
dio, mounted  on  steel  springs,  com- 
pletely isolated  from  direct  contact 
with  the  building  that  surrounds  it. 
Tape  and  film  distribution,  data 
processing  and  the  printing  depart- 
ment are  on  various  levels  of  this 
three  story  unit,  which  has  two  of 
its  floors  below  ground  level. 

The  Southern  Baptist  Radio-Tel- 
evision  Commission's   installation 


is  a  one-of-a-kind  building,  says 
Dr.  Stevens,  in  fact,  the  Commis- 
sion is  the  only  organization  of  its 
kind.  Other  denominations  in  the 
field  of  electronic  communications 
have  their  programs  produced  out- 
side of  the  denomination  or  by  a 
small  group  of  laymen.  The  radio 
and  television  committee  is  under 
one  head  and  the  approach  to  the 
media  is  controlled  by  the  South- 
ern Baptist  Convention  which 
meets  for  four  days  each  year. 

Plans  are  already  well  underway 
to  carry  this  facility  still  further. 
"Some  of  our  film  activities  can 
be  transferred  to  Fort  Worth."  ex- 
plains Dr.  Stevens,  "with  the  proper 
studio.  What  we  are  planning  is  a 
domed  sound  studio — similar  to 
Fort  Worth's  well  known  Casa 
Manna  theater  in  the  round — and 
the  first  outdoor  sound  studio  for 
religious  filming." 

There  is  a  tremendous  challenge 
in  doing  quality  religious  films.  On 
the  one  hand,  they  cannot  compete 
with  productions  in  Class  AA  time, 
backed  by  a  large  manufacturer. 
Yet,  they  must  compete  with  com- 

(CONIIMII)      ON       P.ACE      60 1 


Publicity  plays  an  important  part  in  the  Commissirm's  f'l'"  dislrihulion 
program.  Teaming  up  to  select  stills  for  a  direct  mail  brochure  are  (left 
to  right):  cameraman  Marly  Young;  puhVcity  director  Ed  Shipman;  pro- 
ducer Truelt  Myirs:  art  director  Rachel  Cukin  and  film  writer  John  Stevens. 


"Tfour  Prospects  for  Success"  sliowi  agent  view- 
ers how  to  "cold  canvass"  for  insurance  pros- 
pects; how  to  serve   100  prospects  each  month. 


"Make  It  Worthwhile"  shotcs  hun-  planned  ap- 
proach, by  phone  or  in  person,  can  "sell"  the 
appointment  to  all  types  of  insurance  prospects. 


"Give  Them  What  They  Want"  demonstrates  how 
to  sell  benefits  in  the  presentation  which  cause 
prospects  to  want  the  policy  tchicli  agent  offered. 


"The  End  and  the  Beginning"  presents  basic 
techniques  on  closing  the  sale,  as  well  as  pointers 
on  how  to  get  referrals  to  other  likely  prospects. 


"Selling  the  Benefits"  gives  the  viewer  ideas  on 
how  to  by-pass  and  overcome  prospects'  objec- 
tions —  hoiv  he  can  turn  these  to  liis  advantage. 


44 


REQUIREMENTS  OF  THE    COMPUTER  AGE- 
AFFECT  METHODS  OF  TRAINING  MEN  TO  SELL 


1%/f  ANY  Companies,  aware  of  the  nearly  un- 
■'■'■■•  believable  speed  with  which  modern  data 
processing  equipment  communicates  facts  and 
figures  needed  for  business  decision-makers, 
are  taking  a  fresh  look  at  tools  available  to 
them  for  sales  training.  Executives  can  well 
ask,  "are  our  tools  and  techniques  for  mar- 
keting compatible  with  the  requirements  of 
the  computer  age?" 

The  nation's  schools,  for  example,  are  rev- 
olutionizing classroom  teaching  methods 
through  widespread  adoption  of  audiovisual 
techniques;  today's  tradeshow  exhibitor  fails 
to  draw  and  hold  visiting  delegates  without 
some  form  of  a-v  media.  And  more  and  more 
companies,  both  national  and  regional  in  size, 
realize  they  can  no  longer  overlook  the  need 
for  fast,  accurate  and  compelling  tools  in  near- 
ly every  phase  of  internal  communication. 
No  Time  for  Delays  or  Misinterpretation 
The  vital  factor  of  "time"  which  men  and 
women  in  the  field  have  to  receive  and  inter- 
pret company  policies  and  programs  no  longer 
allows  for  the  delay,  misinterpretation,  or  de- 
pendence on  either  spoken  or  printed  word  for 
sales  meetings,  recruiting  or  individual  sales 
instruction.  Audiovisual  media,  designed  by 
experienced  specialists,  have  proven  their  value 
time  and  again  in  helping  make  sales  and  hold 
trained  salesmen. 

A  case  in  point  and  a  very  active  user  of 
a-v  techniques  is  the  insurance  industry.  With 
a  high  turnover  rate  induced  by  inadequate 
training,  firms  in  this  field  faced  rising  costs 
of  initial  hiring  and  rehiring.  More  and  more 
companies  and  general  agents  have  found  that 
training  men  to  sell  with  tested  audiovisual 
media  was  far  less  costly  and  a  key  factor  in 
reducing  manpower  turnover. 

Training  to  Sell  Casualty,  Fire  Insurance 
One  nationally-recognized  specialist  in  audio- 
visual materials  for  business  and  industry,  the 
Better  Sellmg  Bureau,  has  become  a  prime 
source  of  programs  for  the  insurance  industry. 
Latest  of  this  Burbank,  California  producer's 
contributions  is  a  new  six-part  prograim  titled 
How  to  Sell  Casualty  and  Fire  Insurance  Suc- 
cessfully. Lessons  provided  in  this  "short- 
course"  provide  training  help  in  a  very  highly- 
specialized  field  of  insurance  which  calls  for 
exceptional  skills  in  the  art  of  intangible  sell- 
ing. 

The  audiovisual  program,  originated  at  the 
suggestion  of  leaders  in  that  field,  incorpo- 
rates basic  laws  of  learning  and  couples  them 
with  the  unique  advantages  of  audiovisuals 
which  enable  trainees  to  see,  understand  quick- 
ly and  clearly  and  retain  the  knowledge  com- 
municated to  them.  And  the  visualized  lessons 
may  be  reviewed  by  the  trainee  at  his  own  pace 
and  on  his  own  time,  until  he  is  satisfied  that 
he  knows  and  understands  the  subject  matter 
thoroughly. 

Preparation  and  Research  Make  a  Program 
Programs  like  these   aren't  just  "born"  of 
inspiration  but  made  through  long  months  of 
careful  preparation,  research  and  testing.  Un- 
der the  direction  of  BSB's  Dick  Westen,  the 


Bureau's  first  task  was  to  tap  the  innumeral 
sources  of  information  on  the  art  of  selli 
casualty  and  fire  insurance.  Countless  mei 
ings  with  company  executives  directly  co 
cerned  with  sales  or  training  helped  accum 
late  a  large  amount  of  data  on  proven  tec 
niqucs   for   producing   sales. 

Further  consultation  and  careful  screenii 
of  material  with  experts  in  these  insuran 
fields  as  well  as  "outside"  sales  experts  broug 
a  distillation  of  facts  to  the  programmii 
phase.  How.  then,  to  best  communicate  th 
knowledge  within  a  format  incorporating  the 
essentials:  motivation,  application,  particip 
lion  and  measurable  progress? 

Making  the  Program  Easy  to  Administer 

From  this  step-by-step  approach,  the  BS 
evolved  today's  si.x-lesson  course.  It  is  "pn 
grammed"  through  a  "Developer's  Manua 
which  guides  the  "trainer"  so  effectively  th 
nearly  anyone  in  the  field,  regardless  of  trail 
ing  experience,  may  safely  and  effectively  coi 
duct  these  meetings. 

The  six  programs  cover  a  like  number  ( 
recognized  steps  to  successful  selling:  pro 
pecting,  making  the  appointment,  the  presei 
tation,  the  close,  meeting  objections,  and  /><■, 
sonal  delivery  of  the  policy.  The  method  fu 
lows  the  P-E-S-O-S  principles:  Prepare,  E 
plain.  Show,  Observe  and  Supervise.  And  the- 
are  incorporated  in  procedures  outlined  in  tli 
Developer's  Manual. 

Successful  Selling:  a  Rewarditxg  Experience 

The  overall  objective  of  this  new  prograi 
is  to  develop  agents  who  enjoy  their  work  bt 
cause  they  know  what  to  do.  Rewards  are  aj 
parent:  increased  earnings,  an  improved  stanc 
ard  of  living  and  the  immeasurable  feeling  i 
satisfaction  which  comes  with  the  knowledg 
that  the  agent  has  provided  a  responsible  ser\ 
ice  to  his  clients. 

Management,  at  every  level,  is  rewarded  b 
a  successful  career  sales  force,  capable  of  con 
tributing  to  company  growth  and  free  of  con 
tinuous  losses  sustained  in  wasteful  manpowe 
turnover.  ii 

*         *         * 

Readeb  Source:  ioi  AsAh  on  How  to  Sell  Casuali 
and  Fire  Insurance  Successfully  and  other  BSi  j 
training  programs,  write  the  Better  SeUing  Bu 
reau,   a  Division  of  Rocket  Pictures,   Inc.,   1151 
West  Olive  Avenue,  Burbank,  Calif.  91506. 


"Special  Delivers"  shows  the  agent  how  to  d< 
liver  the  policy  and  at  this  phase  to  establish  neu 
opportunities  for  more  business  in  the  future.  . 


BUSINESS    SCREE^ 


I 


IT'S  SHOWTIME  FOR  SPRINGMAID 

Projected  Images  Play  on  Avanl-Ganle  Ballet  Dancers  as 
Springs  Mills  Premieres  Pucci  Towel  Designs  to  Buyers 


<i)A  N  Interesting  Blend  of  live 

- 1**-  and  filmed   industrial  theatre 

vas  seen  on   March   28   in   New 

ffork    when    Springmaid    (trade 

lame  of  Springs  Mills,  Inc.,  Fort 

klill,  S.C.)  introduced  a  new  line 

»f  bath  towels  designed  by  Eniilio 

i  Pucci  to  some  3,000  buyers  at  two 

•  Ihows  given  in  the  George  Abbott 

-  Theatre. 

I   Towels  are  a  new  venture  for 
^  tpringmaid  and  the  company  was 
letermined  to  present  them  to  the 
radc  with  a  resounding  splash  of 
howmanship,  utilizing  the  talents 
:  (pf  the  avant-garde  Alwin  Nikolais 
J  a  n  c  e  r  s,    and    the    even    more 
avant"    underground    film-maker 
d  Emshwiller,  in  a  production  de- 
igned by  Concepts  Unlimited.  Inc. 
fhe  combined  ballet  and  film  used 
'■olors,  motion  and  an  almost  psy- 
hcdclic  atmosphere  to  influence 
ts  audience, 
(iilorful  Patterns  Are  on  Film 
Dancers  dressed  in  plain  jersey 
-acks  moved  about  while  films  of 
iiwcl   patterns  were  played  upon 
hcni.   At   another  point,   abstract 
ilnicd   shots    of   weaving    threads 
.'.ere  projected  on  the  background 
•ereen    while    16   dancers    moved 
ibout   trailing  fluorescent  ribbons 
-eeniing   to   simulate   the   weaving 
if  a  towel.  But  not  a  towel  was 
<en  on  stage.  What  was  seen  — 
find  felt  —  was  the  essence  of  the 
product:    in   color,  design,   move- 
pient  and  texture. 

!  Concepts  Unlimited,  producers 
pf  the  Springmaid  show,  is  a  three- 
year  old  firm  that  has  become,  in  a 
relatively  short  time,  an  active  par- 
ticipant in  the  licld  of  industrial 
presentations,  sales  promotion  pro- 

(  iminalographer      Ed      Emshwiller 

' '■     protlucid  special  projection  cf- 

cia   slides    and    movies,    also 

■  (/  abstract  film  lilh  d  "Fusion." 


grams  and  marketing  campaigns. 
Other  recent  credits  for  the  com- 
pany have  included  an  original  mu- 
sical for  Olivetti-Underwood,  six 
"spectaculars"  for  Chemstrand. 
and  twelve  projects  for  General 
Foods. 

Ed  Emshwiller  is  a  painter  who 
has  turned  to  avant-garde  film- 
making. Through  Ford  Foundation 
grants  and  work  on  government 
and  television  documentaries,  he 
has  been  able  to  devote  more  and 
more  time  to  cinematography. 

In  1959,  the  Creative  Film 
Foundation    gave    Emshwiller    an 


Dancers  in  choreographed  ballet  /or 

Springmaid  slunc  norr  robe-like  cos- 
tumes in  colorful  new  towel  designs. 

award  of  Exceptional  Merit  for 
Dance  Chromatic.  In  1960,  he  pro- 
duced Lifelines,  utilizing  nude  fig- 
ures in  counterpoint  with  abstract 
line  drawings.  Along  with  these 
ventures  into  the  effects  of  super- 
imposing film-on-film,  he  has  also 
experimented  with  mixed-media. 
In  late  1965.  he  presented  his  film 
Body  It'orks  at  the  Film-Makers 
Cinematheque  in  New  York.  This 
work  utilized  two  stationary  film 
projectors  and  three  hand-held 
mobile  projectors,  accompanied  by 
three  dancers  who  not  only  danced, 
but  also  served  as  living,  moving 
screens. 

In  a  recent  article  reviewing 
what  is  happening  to  the  art  of 
film-making  Time  cited  Ed  Em- 
shwiller as  "one  of  the  most  im- 
portant cinematographcrs  influenc- 
ing trends  in  the  media  today." 
Five-Minute  Film  for  Stores 

Prints    of    a    five-minute    Smm 
film    mounted   on    Fairchild    cart- 


Projections  of  Pucti  towel  designs  urrc  rapidly  flaslud  over  tlw  entire 
stage  at  Springmaid  premiere  as  these  complex  designs  were  interpreted 
by  the  Alwin  Xikolais  Dance  Company,  accompanied  by  an  electronic  score. 


ridge  projectors  will  be  distributed 
to  retail  stores  by  Springmaid  for 
point-of-purchase  v  i  e  w  i  n  g.  The 
film  is  designed  to  stop  the  shopper 
in  her  tracks  and  win  her  attention. 
With  no  commercial  message  but 
an  end  title,  the  film  shows  a  jacq- 
uard  loom  in  action,  accompanied 
by  electronic  music  repetitiouslv 
following  the  machinery's  rhythm. 
Later,  one  sees  dancers  recreating 
the  loom's  movements. 

In  addition,  a  20-minute  film, 
called  Fusion,  based  on  abstrac- 
tions of  the  towel  designs,  will  be 
offered  (with  a  Springmaid  credit 
line)  to  art  cinema  houses.  • 

*        *        * 

ABC  Signs  Keitz  &  Herndon  for 
Animation  on  Moon  Project 

ir  The  American  Broadcasting 
Company  has  contracted  with 
Keitz  &  Herndon.  Inc..  Dallas- 
based   film   producer,   for  original 


color  animation  to  be  used  on 
.ABC's  upcoming  "Road  to  the 
Moon "  TV  coverage  on  Project 
Apollo. 

.Already  completed  and  ap- 
proved is  a  50-second  announce- 
ment bulletin  for  use  in  presenting 
network  news  coverage  of  the 
manned  moon  flight.  "The  second 
phase,  considerably  more  complex, 
covers  the  launch  and  re-entry  por- 
tions of  the  .Apollo  flight  and  in- 
vokes more  than  30  minutes  of 
animated  film  depicting  aspects  of 
the  operation  that  would  be  impos- 
sible to  photograph. 

ABC  plans  to  draw  from  this 
extensive  footage  as  needed,  rely- 
ing on  animation  to  supplement 
live  photography  and  use  of  scale 
models  to  bring  TV  viewers  the 
story  of  man's  first  lunar  landing. 
K&H  artists  and  researchers  have 
worked  on  the  project  for  months. 


Dancers  became  living  screens  for  multi-colored  projections  as  movie  and 
slide  images  of  Springmaid  towel  patterns  played  across  abstract  coitumcs. 


NUMBER    2    ■    VOLUME    28 


45 


.♦^. 


1 1 1 


Ilcart  of  yioil(-rns  EDP  system  is  a  Hotii-ywcJl  200  c(>nipnt('r  with  its- five  juaguctic  tape  drives,  tape  reader,  600   Ipju  printer  and   ]6K 


mam   incvw 


Automated  System  Speeds  Data  on  Film  Audience 

After   Two    Years    of   Testing    and    Analysis,    Modern    Talking    Picture    Service    Is    Installing 
Automatic  Data  Collection  Equipment   in   12  Offices  to  Feed   Computer  System  in  New  York 


/^ROWING  Audiences,  of  all 
"^  types,  sizes  and  special  char- 
acteristics, now  viewing  sponsored 
motion  pictures  throughout  the 
U.S.  and  Canada,  us  well  as  over- 
seas, have  required  an  equally- 
constant  evolution  in  the  collec- 
tion and  reporting  of  data  about 
the  self-equipped  groups,  tele- 
vision stations,  theaters  and  spe- 
cial viewer  installations  which  na- 
tional film  distribution  companies 
have  developed  to  reach  their  ever- 
increasing  audiences.  Today,  the 
computer  is  a  way-of-life  to  the 
national  film  distribution  company. 
At  Modern  Talking  Picture 
Service,  for  example,  punched  card 
equipment  was  installed  in  1947. 
Since  1961  the  company's  head- 
quarters in  New  York  City  has 
utilized  a  Honeywell  200  computer 
as  the  "heart"  of  its  EDP  System, 
with  five  magnetic  tape  drives, 
paper  tape  reader,  card  reader 
punch.  600  1pm  printer  and  16K 
main  memory.  The  system  was 
constructed  to  expand  to  several 
times  its  present  capacity. 


•  Today,  in  logical  course  and 
after  two  years  of  testing  and 
analysis.  Modern  is  installing  an 
automatic  data  collection  system 
in  twelve  of  its  branch  offices. 
The    new    system    utilizes    Flexo- 


writer  machines  which  can  read 
punched  cards  and  paper  tape, 
produce  written  order  forms  and 
generate  punched  paper  tape  si- 
multaneously. 

Modern's  Home  Office  compu- 


As  the  Flexowriter  prints  ihc  order 
from  prc-piinclicd  customer  cards,  a 
puper  tape  {foregrouml)  is  i)iinclied. 
This  combiiws  all  fixed  and  variable 
data  needed  for  the  big  computer. 


Repetiti\'e  information,  such  as  cus- 
tomer name  and  address,  are  entered 
from  pre-punehed  ma.ttcr  cards. 
Variables,  such  as  film  .^how  date, 
are  then  entered  from  the  keyboard. 


as  told  to  Business  Screen 

by  W.  M.  Oard, 

Vice-President,  Operations 

Modern  Talking 

Picture  Service.  Inc. 

ter  system,  equipped  with  pa| 
tape  reading  devices  which  pei 
direct  input  from  these  branch 
fices  to  the  EDP  system  (bypa:^ 
ing  manual  transcription;,  are  th. 
able  to  provide  added  spee 
greater  accuracy  and  econorr 
The  company  plans  to  inst 
Flexowriters  in  most  of  its  i 
maining  21  film  libraries  duri 
the   year   ahead. 

The  new  system  now  being  i 
'tailed  required  a  considerable  sti 
forward  in  total  thinking  ai 
closer  integration  of  the  enti 
film  booking-reporting  procc 
from  the  initial  borrower's  ord 
through  the  final  report  and  a 
companying  billing  to  the  fil 
sponsor. 

One  of  the  basic  aims  of  ar 
EDP  system  is  to  put  data  im 
machine-readable  form  as  early 
the  process  as  possible.  The  Flex( 
writers  allow  the  company  to  get 
erate  inacliine-readahle  materi, 
while  the  original  customer  ordi 
is  being  written.  The  order-vvritin 
process  was   also  expedited  sine 


The  FlexowTiter  can  l\pe  from  punched  master  cards,  from  the  keyboard.  As  orders  are  prepared  on  the  Flexowriters  in  branch  libraries,  punclie- 
and  can  simultaneously  prepare  a  punched  tape  with  information  required  paper  tape  is  simidtaneously  created.  Tapes  are  sent  to  Modern's  main  of 
for  further  processing  on  company's  EDP  stjsicm  at  \ew  York  headquarters.       fice  for  direct  entry  to  the  computer  and  further  data  processing  referenct 


;  information  is  read  from  pre- 
:vly-prepared  customer  master 
ards.  Accuracy  is  improved  from 
'le  initial  contact. 

Orders  are  written  in  each 
ranch  library  and  rolls  of  paper 
ipe  sent  daily  to  the  central  com- 
uter  rcHim  in  New  York.  Tapes 
re  read  and  edited  by  the  com- 
uter  and  a  number  of  validity 
hecks   performed   to   assure   that 

> 'i    items    as    picture    and    ZIP 

s.  calendar  dates,  state  codes. 

il    are  reasonable  (for  instance. 

,1  date  appears  as  13  15/67,  it 
.ould  be  rejected  by  the  compu- 
:r  because  the  month  is  invalid), 
nconiing  items  are  also  checked 
)  sec  that  they  fulfill  sponsor  re- 
'uircinenls.  as  to  types  of  audi- 
iKc  booked,  territory,  date,  etc. 

Modern's  promotional  list  of 
pproximately  200.000  user  groups 
~  now  on  computer  tape  and  all 
i^«  bookings  can  now  be  checked 
(1st  the  master  list,  with  new 
.^ics  added  automatically.  Each 
i.iino  on  this  list  has  associated 


with  it  the  date  of  latest  film  usage. 
When  promotional  mailings  are 
ordered,  it  is  a  simple  matter  to 
instruct  the  computer  to  set  aside 
the  names  of  long-time  non-users 
for  special  treatment. 

The  distributor  is  thus  assured 
that  new  names  are  promptly 
added  to  lists  and  that  old  and  in- 
active accounts  are  cither  re-ac- 
tivated or  removed.  With  the 
high  speed  and  selectivity  pro- 
vided through  computer  name  list- 
ing, the  company  is  able  to  supply 
addressed  envelopes  to  its  nation- 
wide film  libraries  on  short  notice 
for  supplemental  mailings  in  each 
region.  And.  in  place  of  old  metal 
plates  which  occupied  a  large  area 
of  valuable  space.  Modern's  mail- 
ing list  is  on  five  small  reels  of 
magnetic  tape  ( w  ith  a  duplicate 
copy  kept  in  a  remote  location  for 
safety! ). 

With  transactions  arriving  on 
punched  tape  and  entered  into  the 
EDP  system  on  a  daily  basis,  both 
daily  and  month-to-date  reports  on 


If  takes  more  than  machines  to  operate  a  data  processing  system.  Here, 
EDP  nicinagcr  Burl  Lipskij  (Irfl)  anil  Mj.slciiis'  niaiiugcr  Dick  liauic  discuss 
one  of  tlie  machine  runs  tiuit  eompivic  Modern's  data  processing  system. 


new  orders  are  quickly  at  hand. 
This  provides  management  with 
a  valuable  "feel"  of  the  business 
and  gives  promotional  people  an 
excellent  check  on  the  progress  of 
individual   programs. 

At   all   times.   Modern   officials 


report,  they  have  before  them  an 
accurate  picture  of  the  flow  of  new 
orders  as  well  as  total  advance 
commitments  as  they  stand  in  ail 
areas. 

New  bookings  are  sorted  daily 
into  sponsor  sequence  and  printed 


iiiiiputer''s  Role  in  Film  Distribution 


Flow  chart  of  data  processing  operations 

aper  punclud  paper  output  tape  from  the 
FIcxoivriters  in  field  ( plus  records  of 
.•■bipments.  report  cards,  cancelled  book- 
ings) are  delivered  daily  to  headquarters. 


.ADVANCE 

NOTICES    FOR 

SPONSORS 


LETTERS 


lUMBER    2    •   VOLUME    28 


HISTORICAL 

REPORTS 
&    ANALYSIS 


47 


AUTOMATING  FILM  AUDIENCE  DATA: 


out  as  multi-copy  advance  notices. 
These  notices  were  formerly  part 
of  the  hand-written  form  and  re- 
quired hand  sorting.  The  new 
process  produces  a  better-looking 
form  and  delivers  it  in  the  proper 
order  for  mailing.  Modern  sends 
supplementary  literature  from  a 
central  source  to  accompany  many 
films.  The  computer  stores  the 
names,  delivers  them  on  the  date 
of  shipment  in  correct  order  and 
automatically  coded  for  parcel  post 
zone.  This  has  eliminated  consider- 
able sorting,  filing  and  zone  search 
and  an  attractive  label  is  also  pro- 
duced to  accompany  the  literature 
packages. 

A  film  booking  is  regarded  as 
"incomplete"  until  the  company 
has  recovered  a  show  report  from 
the  user.  Thus,  according  to  W. 
M.  Oard,  vice-president  for  opera- 
tions of  Modern,  a  suspense  file 
of  bookings  is  maintained  against 
which  show  reports  are  matched 
as  they  arrive.  At  regular  intervals. 
the  computer  generates  second  and 
third  request  cards  which  are  sent 
to  film  users  when  they  have  not 
returned  show  reports  within  30 
days  of  their  scheduled  film  show- 
ing. This  job  was  formerly  done 
by  hand  in  each  film  library;  put- 
ting it  on  the  computer  represents 
a  great  economy  and  gives  Modern 
much  more  accuracy  and  control 
of  the  entire  process. 

Completed  transactions  are  ac- 


cumulated for  monthly  reporting 
and  invoicing.  As  a  result  reports 
and  bills  are  in  the  mail  by  the 
fourth  working  day  of  each  month. 

Beyond  the  general  system  de- 
scribed here,  which  processes 
something  over  one  million  com- 
pleted film  bookings  annually,  the 
EDP  system  is  also  handling  the 
bulk  of  financial  reporting  to  man- 
agement as  well  as  accounts  re- 
ceivable and  inventory.  Some  82,- 
000  film  prints  of  1.900  titles  arc 
being  handled  in  33  regional  film 
libraries! 

The  computer  is  also  shortly 
expected  to  take  over  much  of  the 
company's  accounts  payable  rou- 
tine. At  the  same  time,  according 
to  Bill  Oard,  this  system  "gives 
us  closer  control  over  the  business 
and  faster,  more  accurate  manage- 
ment reporting  than  has  hitherto 
been  possible. 

"We  hope  to  apply  the  system,'" 
he  reflects,  "to  other  areas  of  the 
business  and  we  are  currently  fasci- 
nated with  the  prospect  of  using  it 
to  schedule  films,  much  as  the  ma- 
jor airlines  schedule  seats  on  their 
EDP  systems.  Although  it  now 
appears  that  the  cost  would  be 
higher  than  can  be  immediately 
justified,  we  nevertheless  believe 
there  is  value  to  us  in  continued 
research  along  this  and  other  lines 
since  we  cannot  predict  when  and 
where  the  next  forward  step  will 
take  place."  • 


Tour  Sales  Up  a.s  Agents  Show  'Hawaii-USA" 

Vista§  of  Island  Paradise  Offered  in  an  .\nieriean  Express  Film 

".  .  .  the  loveliest  fleet  of 
islands  anchored  in  any 
ocean  .  .  ." 


w 


ARK   Twain    Described   Ha- 
waii,   our    50th   state,    with 
poetic    precision.    And    today    his 
words  continue  to  be  used  freely 


A  glimpse  of  Lumaluii  Beach  on  Kauai,  one  of  the  island's  finesi  retreats. 


on  booklets,  maps,  and  almost 
every  piece  of  printed  material  that 
seeks  to  give  a  concise  description 
of  Hawaii.  Little  did  he  know  that 
his  fleet  of  islands  was  destined  to 
become  America's  foremost  vaca- 
tion paradise. 

This  year  almost  a  million  peo- 
ple will  run  away  to  this  vacation 
paradise  when  things  at  home  get 
too  much;  or  buy  a  carefully-plan- 
ned trip  when  annual  holiday  time 
arrives.  Whatever  the  case  may  be, 
they  will  have  a  pretty  good  idea 
what  to  expect,  what  Hawaii  is  go- 
ing to  be  like. 

People  know  it  as  an  island 
paradise  of  white  coral  strands, 
palm-fringed  lagoons,  magenta 
blue  skies  and  golden  sunlight  on 
the  ocean  —  of  sunny  smiles,  hula 
girls,  surfers,  and  suntanned  faces. 
That  is  what  they  expect  to  find 
when  they  get  there.  And  that  is 
what  they  expect  to  see  when  they 
are  invited  to  a  half-hour  travel 
documentary  that  seeks  to  prompt 
them  into  taking  a  trip  to  the  is- 
lands. 

HAWAII-USA,  a  recent  Ameri- 
can   Express    travel    documentary 
does  just  that.  It  has  captured  these 
images  in  a  dramatic  color  film. 
Travel  Agents   Fill  Theatres 

American  Express,  one  of  the 
major  operators  to  Hawaii  of  es- 
corted tours  and  independent  trav- 
el packages,  is  making  nationwide 
use  of  the  film  as  a  major  sales- 
promotion  tool.  Distributed  by 
their  own  sales  offices  and  made 
available  as  a  promotional  tool  to 
travel  agents,  it  is  filling  theatre 
auditoriums  from  coast  to  coast 
and  is  doing  the  kind  of  SRO  busi- 
ness that  might  make  a  commercial 
movie  distributor  wince  with  envy. 

The  picture  captures  an  audi- 
ence, involves  them,  and  builds  to 
a  strong,  dramatic  close.  So  much 
so.  American  Express  executives 
happily  admitted  that  many  tour 
sales  are  made  right  after  the  film 
showings. 

The  effectiveness  of  the  film,  out 
in  the  field  where  it  counts  most, 
is  in  great  part  the  result  of  careful 
consultation  and  planning  of  theme 
and  emphasis  prior  to  scripting  and 
production. 

Next,  the  picture  was  shot  to  a 
fairly  detailed  shooting  script.  Sub- 
sequently, it  was  assembled  and 
edited  to  the  original  design  and 
not,  as  is  so  often  the  case  with 
travel  films,  assembled  from  what- 
ever amount  of  footage  the  loca- 
tion unit  managed  to  bring  back. 

Produced  for  American  Express 
by  Pace  Productions  of  New  York 
City,    HAWAIl-L'SA    reflects   the 


48 


belief,  on  the  part  of  the  produi. 
and  American  Express  execullv- 
that  a  motivational  travel  fi 
should  be  much  more  than  just 
random  collection  of  pretty  p 
tures  given  a  semblance  of  stn 
ture  and  continuity  by  a  facti 
narration. 

Directed  and  written  by  R. 
mano  Vanderbes,  the  film  gi\ 
full  expression  to  the  scope  a 
variety  of  the  island  state.  Fi 
there  is  the  island  of  Oahu,  t 
main  commercial  island  with  Ho 
olulu,  the  largest  city  of  the  mi- 
Pacific.  There  is  famous  Waiki 
beach,  just  below  the  magic  sha 
of  Diamond  Head,  with  its  surfc} 
outrigger  canoes.  There  are  fas 
ion  shows,  exotic  nightlife,  and 
catamaran  ride  to  the  rim  of  tl 
horizon  to  capture  the  serei 
beauty  of  a  Hawaiian  sunset. 

Then  the  audience  is  given 
chance  to  explore  the  other  thrd 
major  islands.  First  Kauai,  the  u 
touched  Garden  Island,  a  veritab 
Hawaiian  Shangri-La.  with  its  di 
tant  mountain  peaks  shrouded  in 
perpetual  misty  rain;  and  its  ca 
peted  canyons  and  dramatic  clit 
carved  over  millions  of  years  \ 
time  and  weather  from  the  origin 
volcanic  cones  and  craters. 

Then  the  viewer  gets  a  glimps 
of  Maui,  the  Valley  Island.  Thei 
is  the  sleepy  town  of  Lahaina  o, 
the  sundrenched  western  c  o  a  s 
where  once  whalers  from  Nanti 
ket.  New  Bedford,  and  Mystic  use 
to  winter.  There  is  the  old  Pionet 
Inn,  the  Whaler's  Prison,  and  th 
old,  rusty  cannons  still  guardin 
the  entrance  to  the  little  harbor. 

And  finally  the  big  island  ( 
Hawaii,  the  largest  and  most  trul 
native.  In  scenes  of  modernda 
resorts  and  activities:  sport  fishin 
for  marlin,  and  golf  on  the  sun 
drenched  Kona  Coast.  And  i 
scenes  of  old  Hawaii:  the  ancier 
City  of  Refuge,  and  the  awesom 
gaping  craters  of  the  still  activ 
Kilauea  Volcano. 

Credits   for   This   Production 

To  capture  the  elusive  beaut 
of  the  islands  almost  20,000  fee 
of  Ektachrome  were  shot.  Creativ 
editing  by  Robert  Collinson  ha 
delivered  a  smoothly-paced  filn 
that  develops  and  builds  to  a  dra 
matic  and  stirring  visual  close. 

An  original  musical  score  —  us 
ing  ancient  Hawaiian  motifs  — 
was  written  for  the  picture  by  com 
poser  Emanuel  Vardi  and  record 
ed  in  London  with  members  of  th< 
London  Philharmonic  Orchestra 
The  light,  impressionistic  narratioi 
was  handled  with  sensitive  preci' 
sion  b\'  Allvn  Edwards.  • 


BUSINESS    SCREEN 


WlmrlWlrlinjI 

You've  got  a  roomful  of  people  waiting . . . 


This  is  the  projector  you  can 
count  on  to  work  right  when 
you   push   the   button.   The 
Kodak  Pageant  Projector. 
The  one  with  the  sound  system 
that's  built  to  last  for  the  life  of  the 
machine.  With  no  tubes  to  fail.  With  an 
exciter  lamp  that  keeps  working.  With  a 
special  sound-focusing  lever  that  lets  you 
tune  in  the  sound  track  exactly  right.  This 


is  the  one  backed  by  factory-trained 
Kodak  audiovisual  dealers,  who 
understand  your  needs  and  prob- 
lems and  are  eager  to  help. 
Call  your  Kodak  audiovisual  dealer 
and  ask  for  a  Pageant  Projector  demonstra- 
tion. If  you  don't  know  who  your 
dealer  is,  write  us.  ^ 


EASTMAN  KODAK  COMPANY 

Rochester,  N.Y.  14650 


lUMBER    2    •   VOLUME    28 


4S 


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^H 

An  interlock  of  a  new  California  Department  of  Fish  and  Came  color  pic- 
ture is  checked  for  approval  by  (left  to  riglit):  Bert  Williams,  inforrrtation 
officer  and  film  script  director;  Mrs.  Bess  Brady  is  checking  time  and  script 
uhile  editor-photographer  \V.  H.  Coop  handles  controls  of  the  projector. 

California's  Fish  &  Game  Films  Carry  the 
Conservation  Story  to  Statewide  Audience 


CONSERVING  America's  Nat- 
ural Resources  is  a  matter 
of  widespread  public  concern.  Ex- 
panding cities,  a  highly-mobile 
and  greatly-increased  population 
and  industry's  growing  raw  mate- 
rial needs  all  have  direct  bearing 
on  existing  fish  and  wildlife  and 
the  shrinking  acreage  available  for 
both  economic  and  recreational 
use. 

The  individual  states  as  well  as 
the  Federal  Government  have  real- 
ized that  protecting  these  resources 
involves  intensive  public  educa- 
tion, not  only  in  reaching  interested 
groups  of  sportsmen  but  the  aver- 
age man  and  woman  and  to- 
morrow's citizens. 

California  Informs  Its  People 

A  notable  contributor  to  this 
vital  program  of  citizen  informa- 
tion is  California's  Department  of 
Fish  and  Game.  Through  that  De- 
partment's Conservation  Eiduca- 
tion  Division,  headed  by  William 
Dillinger.  nearly  three  quarters  of 
a  million  Califomians  viewed  some 


24  motion  pictures  on  game,  in- 
land and  ocean  fishing  and  gen- 
eral background  on  that  state's 
natural  resources.  The  audience  to- 
tal would  be  greatly  increased  by 
additional  thousands  who  viewed 
these  films  via  the  state's  television 
stations  and  in  California's  schools. 
Objectives  of  the  Conservation 
Education  Division  are  important 
and  forthright: 

1.  To  help  maintain  and  en- 
hance the  fish  and  wildlife  of  the 
State  and  the  habitat  upon  which 
they  depend. 

2.  To  achieve  and  encourage 
optimum  beneficial  uses  of  these 
fish  and  wildlife  resources  through 
public  recognition  of  their  recrea- 
tional, commercial,  scientific  and 
educational  aspects. 

3.  To  achieve  public  recogni- 
tion that  the  State's  fish  and  wild- 
life have  values  far  beyond  eco- 
nomic terms. 

California's  Department  of  Fish 
and  Game  serves  the  public  by 
protecting     and     maintaining     its 


Simon  Nathenson,     Southern    California   information   officer  for   the   De- 
partment, discusses  a  new  addition  to  film  library  with  Mrs.  Lucille  Long. 


(iron  ing  Library  of  16nini  Color  and  TV  News  Films  Helps 
Iiiforni   California's   People   on   Protection   of   Vt'iltl-Life 

properly:  fish  and  wildlife.  And 
public  cooperation  is  essential  in 
accomplishing  the  task.  Encour- 
agement of  conservation  practices 
is  the  prime  objective  of  all  its  mo- 
tion pictures  as  well  as  literature, 
news  releases  and  other  education- 
al activities. 

Films  for  Groups  and  for  TV 

16  of  the  24  films  currently  of- 
fered were  produced  by  Bert  F. 
Williams,  information  officer  with- 
in the  Conservation  Education  Di- 
vision. In  addition  to  these  docu- 
mentary films,  Bert  Williams  pro- 
duces 16mm  color  films,  both 
sound  and  silent,  offered  for  "spot" 
announcement  use  by  all  30  of 
California's  television  stations.  He 
estimates  that  some  24  million 
viewers  were  exposed  to  these 
spots  in  1966. 

A  further  example  of  film's  role 
in  conservation  education  was  the 
State's  hunter  safety  program  in 
which  almost  400,000  young  peo- 
ple have  received  training. 

10  Statewide  Film  Libraries 

The  primary  audience  which 
draws  upon  the  10  film  libraries 
maintained  by  the  Department 
throughout  the  state  are  hunters 
and  anglers  but  there's  an  equally 
important  and  growing  number  of 
film  borrowers  who  enjoy  nature's 
bounty  for  it's  own  sake:  "shoot- 
ing" their  game  with  still  and 
motion  picture  cameras.  The  active 
hunter  and  angler,  Bert  Williams 
notes,  is  engaged  in  a  participa- 
tion activity  which  demands  skill 
and  knowledge  and  "all  our  films, 
either  directly  or  indirectly"  assist 
these  sportsmen  (and  women')  to 
enjoy  their  activity  through  im- 
proving their  skills. 

Fortunately,  these  active  people 
are  easily  reached  through  their 
respective  organizations  and  while 
such  groups  are  frequently  reached 
by  fish  and  game  wardens  in  talks 
and  by  printed  media,  the  Depart- 
ment finds  motion  pictures  most 
effective  in  providing  in-depth  in- 
formation and  reaching  many 
more  individuals  than  is  possible 
through  personal  appearances. 

Cost-Per-\'iewer  Is  ^'er^  Low 

And  California  finds  that  initial 
budget  costs  for  new  films  are 
quickly  dissipated  by  the  very  in- 
expensive per-viewer  cost  entailed 
in  its  statewide  film  showings. 
Meeting  Governor  Reagan's  pledge 
of  statewide  economy,  the  Con- 
servation Education  film  program 
designs  its  films  so  that  they  are 
as  inexpensive  as  possible  to  revise 
and    update.    One   of   its    current 


Wallace   Garland   of  San   Francis] 
Department  office  checks  a  title 
film    list    with    Gloria    Cirino.    H. 
preparing  to  .thow  picture  to  a  B 
Area's    sports    group    he    will   t>is' 

films  on  pheasants,  for  examp 
required  only  three  different  voi 
tracks  (due  to  changes  in  regul 
tions)  over  a  period  of  about  . 
years.  I 

"In  making  a  film,"  Williai' 
says,  "I  space  our  music  and  voi 
so  that  we  can  revise  a  section 
the  picture  with  either  a  new  scei 
or  a  new  track,  splice  it  into  e 
isting  prints  or  make  a  comple 
track  and  buy  new  prints  - 
whichever  is  the  most  effecti' 
and  least  expensive.  I  believe  th 
care  must  be  taken,  consiste:, 
with  quality,  to  obtain  a  full  dC| 
lar's  worth."  , 

Typical  Films  Briefly  Noted 
A    real    insight    into    this    fil 
program  is  given  by  a  brief  scai 
ning  of  the  current  catalog.  Fir 
film   is    Bighorn   Sheep   of   Dt 
Valley.  This  20-minute  color  fi 
deals  with  an  animal  protected  I 
State  laws  and  not  a  "game"  t, 
get.  This  life  story  of  the  Bigh. 
Sheep  is  building  an  informed  pi 
lie.  enlists  aid  in  their  protecth 
Next   on    the   list   is   Californi 


Tips  on  projector  operation  iii 
being  given  by  Robert  Bouvie 
(standing)  to  staff  members  Doug 
las  Buchanan  and  Douglas  Thaye 
who  will  use  Fish  and  Game  film 
for  fil  Id   tniining:    public   shotcing- 


BUSINESS    SCREEI 


Oeer  Unlimiled.  a  film  needed  to 
nform  many  people,  in-depth, 
jbout  the  life  of  these  animals  and 
vhat  has  brought  them  to  an  all- 
ime  high  in  popularity  as  well  as 
vhal  iniisl  be  dune  to  prolecl  litem. 

Show   Kxotif  Chukar  Partridge 

The  film,  Chukar  of  Culijornia, 
A  as  made  with  the  cooperation 
I  and  hard  work )  of  personnel  at 
he  China  Lake  Naval  Station  who 
helped  to  develop  this  exotic  bird. 
Little  was  known  about  how  to 
lunt  the  chukar  and  consequently 
I  was  under-utilized.  The  film  en- 
courages utilization  —  but  not  to 
'the  extent  of  hurting  the  popula- 
tion. 

Soil  conservation  practices  which 
mereasc  the  habitat  needed  for 
/  pland  Game  Birds  of  California 
,iro  encouraged  by  the  film  of  that 
iiile,  especially  in  the  development 
ol  water  supplies  in  semi-arid  areas 
lo  mcrease  the  population  of  quail, 
chukar  and  doves.  The  film  also 
vhows  how  conservation  practices 
|improve  the  hunting  of  surplus 
Ibirds. 

Audiences   Like   Fishing   Films 

I  ishing  subjects,  such  as  Rain- 
Hatcheries    ( on    production 
!  planting  of  trout);  HifihJump- 
I  protecting  the  spaw  ning  mi- 
-I  aiions  and  populations  of  salmon 
iiul    steelhead ) ;    Reservoir    Fish- 
V  of  the  Future  (changing  ha- 
i  of  inland  fish  from  streams. 
tinlts  and  lakes  tei  man-made  im- 
IHUKiments):  and  Fish  in  the  Sea 
I  emphasizing  the  role  of  research 
n  improving  ocean  sport  fishing) 
extremely  popular  film  fare. 

^everal  new  pictures  are  cur- 
reiuly  in  production  and  their  sub- 
le^i  matter  indicates  the  trend  of 
iliis  program.  The  construction  of 
,1  iKh  hatchery  at  the  Oroville  Dam 
Is  vvplaincd  in  one  of  these;  an- 
oilier  film  deals  with  the  Depart- 
nunl's  work  in  planting  and  study 


part,, 


c  ille  Long  repairs  a  film 
■re  riturniitg  il  to  the  De- 
V  lilirarti  for  the  next  user. 


of  wild  turkeys,  providing  the 
Slate's  hunters  with  a  future  re- 
source; near  completion  is  a  film 
on  anchovies  of  interest  to  both 
commercial  and  sports  fishermen. 
This  film  will  show  the  scientific 
work  being  done  to  manage  this 
important  resource.  .And  a  film  en- 
couraging the  preservation  of  Cal- 
ifornia's forest  streams  is  being 
updated  with  a  new  version. 

.\c€iuire  Footage.   Lab  Ser\ices 

The  Conservation  Education  Di- 
vision turns  to  a  wide  range  of 
sources  for  help  on  its  film  pro- 
gram. It  builds  its  file  of  stock 
footage  with  purchases  of  suitable 
footage,  often  finding  clips  which 
are  invaluable  for  news  spots.  As 
these  pages  have  previously  dis- 
closed, the  film  program  is  en- 
trusted to  Hollywood  Film  Enter- 
prises' laboratory  for  both  pro- 
duction and  release  printing.  The 
use  of  inter-negative  is  encour- 
aged whenever  a  quantity  of  re- 
lease prints  is  evident. 

And  the  quality  of  the  Division's 
prints  is  evident  to  a  film-con- 
scious State,  oriented  to  that  in- 
dustry's focal  center  in  Hollywood. 
T\  News  Films  Ser\e  Public 

That  quality  standard  is  es- 
pecially important,  also,  in  serv- 
ing the  State's  television  outlets. 
Keeping  the  public  informed  of 
game  seasons  is  a  most-evident  re- 
sponsibility and  spots  which  pro- 
vide "hard,  hot  news"  are  in  in- 
creasing demand.  "Whenever  we 
can  anticipate  an  event."  says  Bert 
Williams,  "we  make  a  simple,  sil- 
ent one-minute  spot  with  a  writ- 
ten script.  We  even  use  our  filed 
clips  for  this  purpose.  All  stations 
arc  thus  rapidly  served  with  hard 
news.  Then,  after  this  hard  news 
phase,  we  remake  the  spot,  if  ad- 
visable, and  put  a  voice  on  it  for 
use  when  timeliness  is  less  im- 
portant. We  did  that  with  a  condor 
spot,    which    has   now    been   con- 

W.  H.  Coop  iat  left)  is  wnrkiiiu  on 
ctittiiit^  of  Fi.\h  and  C^awr  pirtun 
iL'itIt  department  chief  Bert  Williiiin^. 


Bert  Williams  {at  right)  points  out  proposed  script  change  in  new  film  to 
Conservation  Education   program   officer  William   C.   Dillinger    (seated). 


verted  into  a  film  that  appeals 
for  assistance  in  protecting  the  in- 
creasingly-rare California  Condor. 
With  a  limited  staff  but  with  in- 
tense dedication  to  the  work  at 
hand,  this  activity  in  California  is 
meeting  a  vital  public  need.  It  is 
also    rcachinu    an    ever-increasina 


and  appreciative  audience  through 
the  groups  who  view  its  fine  16mm 
color  prints  and  the  individual 
viewers,  by  the  millions,  who  are 
being  informed  via  television  of 
their  role  in  protecting  as  well  as 
using  and  enjoying  the  state's  fish 
and  wildlife  resources.  • 


Fish  &  Game  films  are  bringing 
scenes  of  midc  deer  (ahove'i  and 
the  chukar  partridge   {at  right). 


Above:  Starry  rockfl^h  is  tensed  at 
1 1  ()-/()«/  depths  heloic,  a  sea  otter, 
rarely  caught  Ity  camera  in  the  water. 


^4 


NUMBER    2   •   VOLUME   2S 


m 


l/i/e  are  honored  to  be 
associated  with 
the  film 
"A  YEAR  TOWARD  TOMORROW" 

which  has  won  the 
IVIotion  Picture  Academy 
of  Arts  and  Sciences  award 
for  the  Best  Documentary 
Short  of  1966. 

Congratulations  to: 

EDMOND  A.  LEVY-Writer-Director,  PAUL  NEWMAN-Narrator 

WILLIAM  GARRONI  sn.i  ROSS  LOWELL-Photography 


JOHN  OETTINGER-Edilor         FRANK  LEWIN-Original  Music 


and  SUN  DIAL  FILMS,  INC.,  CARL  RAGSDALE,  President 


FILMSOUNDS,  INC.  NORMAN  J,  KASOW,  President 

rlLMSOUNUO,    /A/C    128  EAST  4tst  STREET     NEW  YORK,  NEW  YORK  10017 

867-0330 


Your  most  complete  reference  source  for  news  and  features  about  films, 
Business  Screen  covers  such  events  as  Expo  67,  professional  meetings, 
owords  programs,  ideas  on  utilization,  etc.  with  depth  and  experience. 


Congratulations 
on  the  Academy  Award 

to  Carl  V.  Ragsdale 

and 

SUN  DIAL  FILMS,  INC 

for 

"A  Year  Toward  Tomorrow" 

Best  Documentary  Short  Subject 

laboratory  work  by 

PRECISION  FILM  LABORATORIES,  INC. 

21  WEST  46TH  STREET  •  NEW  YORK,  N.  Y.  10036 
(212)  JU   2-3970 


The  Year's  Best  Films 

(continued  from  page  39) 
sponsored  motion  picture  (15 
minutes):  Traffic  Safety  Base 
Communily  Workshop.  This  color 
film  by  John  Sutherland  Produc- 
tions, Inc.  describes  cooperation 
between  civil  and  military  au- 
thorities to  combat  common  traf- 
fic problems. 

Four  Awards  of  Merit  were 
given  other  outstanding  traffic  and 
transportation  films  in  this  year's 
contest.  Aiilo-Pedestrian  Collision. 
a  10-minute  color  film  which 
shows  test  evidence  of  potential  in- 
juries, was  produced  for  the  U.S. 
Public  Health  Service  by  the  Uni- 
versity of  California,  Los  Angeles. 
Merit  honors  also  went  to  The 
Day  ihe  Bicycles  Disappeared, 
sponsored  by  the  AAA  Founda- 
tion for  Traffic  Safety  and  pro- 
duced by  Bay  State  Film  Produc- 
tions, Inc.  This  15-minute  picture 
points  up  safe  practices  in  bicycle 
riding,  especially  among  elemen- 
tary grade  children. 

Two  Films  Win  Merit  .4 wards 

A  film  which  compares  driving 
procedures  of  two-wheel  and  four- 
wheel  vehicles  won  a  merit  award. 
Licensing  Operators  of  Two- 
Wheeled  Vehicles,  a  15-minute 
film,  was  co-sponsored  by  the 
American  Association  of  Motor 
Vehicle  Administrators  and  the 
American  Motorcycle,  Scooter  and 
Allied  Trades  Association.  It  was 
produced  by  Evans  Sight  &  Sound 
Productions. 

Final  and  noteworthy  Award  of 
Merit  honors  went  to  the  14%- 
minute  color  film,  5(.v  Deadly 
Skids,  sponsored  by  Liberty 
Mutual  Insurance  Co.  and  pro- 
duced by  Dynamic  Films,  Inc. 
This  film  graphically  shows  vari- 
ous types  of  skids  and  how  they 
can  be  controlled  by  the  driver. 

Honor  "General"  Safety  Films 

The  "open"'  category  of  general 
safety  films  had  five  bronze  plaque 
winners.  A  30-minute  picture  on 
high  altitude  flying  hazards  (Den- 
sity Alliliule)  won  a  plaque  for 
its  producer,  Flagg  Films,  Inc. 
The  Job  Corps'  entry  (Office  of 
Economic  Opportunity),  a  22- 
minute  color  film  titled  Drown- 
proofing,  was  a  top  award  winner. 
It  was  produced  by  Helicon 
Audio-Visual  Consultants.  Inc. 
(Sun  Dial  Films,  Inc). 

The  High  Cost  of  Letting  Go.  a 
27-minute  inspirational  film  which 
shows  the  role  of  emotional  up- 
sets in  accidents,  won  plaque 
honors  for  the  Union  Pacific  Rail- 
road, its  sponsor,  and  WCD,  Inc., 
the  producer.  Moods  in  Safety,  a 


for  Safety  Educatio 

19-minute  film  for  Air  Force  p 
sonnel  (also  showing  the  role 
emotional  stresses  in  creating 
cident  situations)  was  a  plac 
winner.  This  color  subject 
produced  by  Allend'or  Prod; 
tions  for  the  U.  S.  Air  Force,  f 
other  Air  Force-sponsored  fil 
the  18-minute  production  tit 
Nuclear  Might  —  Ready  But  So 
also  received  a  bronze  plaque. 
Three  Plaques  to  Air  Force 

This  award  brought  to  three  i 
total  number  of  top  honors  gi\ 
Air  Force  films  in  this  year's  c( 
test. 

Only  one  Award  of  Merit  w 
bestowed  in  the  general  safi 
category.  This  merit  recogniti 
was  given  the  National  Ski  Pat 
System,  Inc.  for  its  23-mini 
color  film,  Thai's  Why  We 
Here,  showing  the  work  of 
patrol  in  handling  ski  accident! 

A  short  theatrical  film.  Life 
How  You  Keep  It,  won  an  Awa 
of  Merit  in  that  specialized  ca 
gory.  This  water  safety  subjf 
was  produced  by  the  New  Zeala 
National  Film  Unit  of  that  count 
by  Geoffrey  Scott  and  Oxl 
Hugh  an. 

TV  Program  Gets  Top  Award 

The  final  and  14th  bron 
plaque  award  went  to  a  25-minu 
television  program.  Design 
Danger  (Part  1),  an  auto  era 
subject  produced  by  WCAU-' 
of  Philadelphia.  It  was  the  fii 
and  only  black  &  white  subject 
win  top  honors,  although  sever 
other  winners  were  available 
either  color  or  monochrome. 

Two  television  "spots"  we 
given  Awards  of  Merit.  The  mil 
ute  spot.  Safety  on  the  Highwa, 
sponsored  by  the  National  Safe 
Council  and  produced  by  Nee( 
ham.  Harper  &  Steers  (and  Tt 
Advertising  Council)  was  cited 
was  SMV- — Slow  Moving  Vehic 
EnMem.  produced  by  the  Jamii 
son  Film  Company  for  the  Soutl 
ern  Farm  Bureau  Casualty  Insu 
ance  Co. 

Presented  at  Safet)'  Congress 
Bronze  plaques  will  be  presente 
during  the  1967  National  Safet 
Congress,  to  be  held  in  Chicag 
next  fall.  These  ceremonies 
showings  of  the  top  award  winnin 
entries  are  a  special  feature  of  th 
Safety  Congress  and  witnessed 
large  audiences  of  safety  educa 
tors  and  other  professionals  in  al 
fields  of  safety. 

«        *       * 

•k  A   catalog   of  safety   films 
published  by  the  National  Safet; 
Council  to  update  your  files. 


52 


BUSINESS    SCREEN 


\k. 


''A  Year  Toward  Tomorrow' 

PRODUCED  FOR  THE  OFFICE  OF  ECONOMIC  OPPORTUNITY 

Our  thanks... 

...to  the  Motion  Picture  Academy  of  Arts  and  Sciences 
for  the  Award  for  Best  Documentary  Short  of  1966. 
We  are  honored  to  receive  the  Motion  Picture  Industry's 
Highest  recognition.  J 

Continuing  23  years  of  motion  picture  excellence... 


Pruident,  SUN  DIAL  FIIAAS  Inc. 


SUN  DIAL  FILMS,  Inc. 

New  York     WashinEton,  D.C.     California 
318  E45tl)  St.  New  Yorit,  N.Y.  (212)B89-657S 


««JI4.PA5 


A  setting  for  trans-ocean  fun:  scene  from  "The  Crossing"  sliot  on  Raff  ado. 

Enjoy  a  Voyage  Abroad  on  a  Luxury  Liner 

"The  Crossing"  Recreates  Trip  on  the  Italian  Line's  Raffaelo 


"WThat's  It  Like  to  cross  the  At- 
"^  lantic    on    a    modern    super- 
liner?  What's  there  to  do?  What's 
the  fun? 

This  is  what  Europe-bound 
travelers  are  bound  to  ask  them- 
selves when  faced  with  the  choice 
of  get-there-fast  jet  tickets  or  the 
leisurely  luxury  of  an  ocean  cross- 
ing. To  provide  prospective  trav- 
elers with  almost  as  good  a  "voy- 
age" as  actually  being  there, 
Italian  Line  is  now  showing  The 
Crossing,  a  half-hour  color  film 
which  documents  practically  every 
angle  of  a  crossing  on  the  Raff- 
aelo. prize  liner  of  the  fleet. 
Needed  a  Real  Impro\iser 

There  are  probably  a  hundred 
things  to  do  on  Raffaelo,  and  the 
Italian  Line  naturally  wanted  to 
miss  not  a  thing  in  this  film.  They 
knew  the  filming  would  require 
either  a  thoroughly  hefty  crew 
with  carloads  of  equipment  and 
much  discomfiture  to  passengers — 

Scene  from  "The  Crossing"  as  pas- 
sengers    enjoy     Icistire-hour    game. 


or  the  services  of  a  great  impro- 
viser,  who  could  set  up  tasteful, 
interesting  shots  quickly,  unob- 
trusively, without  sacrificing  the 
quality  with  which  Italian  Line 
had  to  be  identified. 

Harry  Coleman,  head  of  Cole- 
man Productions,  of  New  York, 
filled  this  bill,  as  the  Italian  Line 
knew  without  looking  far  afield, 
for  Coleman  had  done  previous 
productions  for  the  line. 

Only  Narration  at  Beginning 

The  30-minute  color  film  opens 
with  a  great  hammers-horns-holler- 
ing montage  of  New  York  —  what 
a  place  to  get  away  from!  —  and 
into  a  smooth  Bob  Landers-nar- 
rated introduction.  From  then  on, 
there  is  no  narration,  just  Harry 
Coleman  and  his  facile  camera, 
plus  sensitive  score  by  Musifex 
to  help  carry  the  mail. 

A  great  helicopter  shot  of 
Raffaelo  in  New  York  harbor 
starts  it  off,  and  then  we  go  on 
ship  to  live  through  about  a  hun- 
dred scenes  which  will  make  al- 
most any  traveler  want  to  go  by 
ship  next  time.  Coleman's  virtu- 
osity, working  with  a  small  crew 
and  a  bare-bones  script,  goes  be- 
yond aiming  his  camera  at  the 
pretty  girls  pool-side.  He  invents 
quick  situations  —  many  shot 
with  live  sound  —  to  cover  a  great 
deal  of  the  action  so  it  all  comes 
out  as  smooth  as  Roman  fettucine 
and  as  sparkling  as  a  vintage  Asti 
Spumante. 

Association  Films  Has  Prints 

Association  Films  is  distribut- 
ing 50  prints  nationally  for  loan 
to  groups  from  regional  libraries.  • 


Coinpleal  Film  Maker 

Producer  Harry  <!olenian  .Vims 
to    Create    That    "Live"    Picture 

i-r  Improvisation  in  films  is  often 
called  the  badge  of  poor  planners, 
or  of  shaky  underground  film- 
makers who  will  wave  their  cam- 
eras at  almost  any  figment  of 
imagination. 

But  almost  any  travel  film- 
maker knows  that  the  shots  that 
are  not  in  the  script  —  no  matter 
how  carefully  prepared  it  may  be 
—  are  often  the  difference  be- 
tween a  fresh,  live  film  and  a 
merely  competent  one. 

Improvisation,  based  on  years 
of  experience,  is  important  to  the 
travel-film,  and  few  travel  film- 
makers have  been  at  this  longer  or 
more  skillfully  than  Harry  Cole- 
man. 

Winner  of  awards  on  films  for 
a  number  of  sponsors  —  the 
Italian  Line.  French  Government, 


Harr)  Coleman,  "the  compleat  film 
maker",   holding  his  Eclair  camera. 

Pan  American,  etc.  —  Coleman 
has  been  a  film-maker  in  surpris- 
ingly diverse  fields  since  his  grad- 
uation as  an  electrical  engineer 
from  Worcester  (Mass.)  Poly- 
technic Institute  in  his  own  home 
town  in  the  mid-thirties. 

Depression-time  electrical  engi- 
neering was  a  dismal  field  of  en- 
deavor at  that  time,  and  Coleman 
fared  little  better  than  his  fellow 
diploma-holders. 

His  Hobby  Since  Boyhood 

But  photography  had  been  his 
hobby  since  boyhood,  so  when  a 
dentist  friend  wanted  a  photo- 
graphic record  of  a  new  technique 
he  had  developed,  Coleman 
worked  up  a  motion  picture  rig  to 
do  the  job,  showed  it  at  a  dental 
convention,  and  found  himself  a 
career. 

Peck  Dental  Labs  had  seen  the 
film,  and  hired  him  to  develop 
other  visual  productions  to  display 
their  products  to  the  profession. 

By  1940,  Harry  Coleman  was 
branching  out   far  beyond  dental 


films  into  motion  picture  workr 
a  variety  of  fields.  He  set  up  Ci 
man  Productions  in  1940,  but 
the    new    company    in    mothb 
during  the  war  by  joining  Tra  - 
film,  one  of  the  leading  producs 
of  Navy  training  films  from   \S\ 
to   1945. 

After  the  war,  Coleman  P. 
ductions  was  revived  and  the  cc- 
pany  got  going  strong  with  a  nc- 
blc  series  of  films  on  anaesthcj 
for  Novocol  Chemical  Compan' 

Produced  Theaterama  at  Fair 

Twelve   films   for   Pan   Amt 
can  World  Airways  were  produil 
during    the     I950's    and    presij 
clients  have  included  Olin  Math- 
son.  Continental  Can,  N.Y.   Pi 
Authority,   U.S.   Navy,  and  mai 
TV  commercial  sponsors.   Duri 
the  New  York  World's  Fair,  Co 
man    Productions    made    the 
half-million     dollar     360-degr 
Theaterama   presentation   for   Ij 
State  of  New  York  Pavilion. 

Coleman  lives  in  Bayside,  N.' 
has  two  married  daughters  a 
two  grandchildren.  What  he  lik. 
to  do  best,  away  from  the  studi( 
is  to  travel  —  without  a  camei 

Harry  Coleman  is  the  "coi 
pleat  film-maker"  —  direct( 
photographer,  editor,  musical  sec 
supervisor,  and  able  to  constani 
think  of  the  whole  finished  moti< 
picture  during  work  in  progrer 
He  is  adaptable,  fast  thinking  ai 
a  stickler  for  detail. 

He    has    been    the    subject 
many  an  anecdote  by  people  ul 
have  worked  with  him.  Erik  ki 
ten.  then  v\ith  Pan-American, 
members  holding  him  by  the  Ic 
while  Harry  leaned  far  out  of  l! 
church  steeple  at  Chichicastenai 
go,   Guatemala,   to  get   an  othe 
wise  impossible  shot. 

During  photography  for  a  ri 
cent  U.S.  Navy  film,  Illusions  i 
Flying,  the  jet  fighter  pilot's  m. 
neuvers  got  so  hairy  that  the  spi 
cial  aerial  photographer  hired  £o 
the  film  grounded  himself.  Wb 
wound  up  doing  the  whole  twt 
hour  job  —  and  enjoying  it.  t 
boot?  —  producer  Harry  Colemai 

Pedestrians  in  New  York  wet 
recently  astounded  by  the  sight  < 
a  car  traveling  briskly  down  Nint 
Avenue  with  Coleman  spread  fU 
out  on  the  hood  shooting  throug 
the  windshield  for  a  TV  commei 
cial.  "Much  more  realistic,  th; 
way."  he  says. 


Editors  Note:  This  brief  bic 
graphical  sketch  is  the  first  in 
continuing  series  on  the  men  be 
hind  the  cameras  and  in  creativ 
roles  within  the  factual  film  indu^ 
try.  Nominations  are  invited  by  ih 
Editors  from  our  readers. 


54 


BUSINESS    SCREFT 


NUMBER  THREE  IN  A  SERIES 


KNOW  YOUR  A's  and  B's 

The  terms  "A"  and  "B"  winds  refer  to  motion 
picture  film,  perforated  on  one  edge,  and  in- 
dicate the  emulsion  position  of  raw  stock. 
The  wind  of  the  manufacturer's  raw  stock  is 
of  great  concern  to  the  laboratory  because 
some  printing  machines  require  "A"  wind  raw 
stock  and  some  "B"  wind.  For  the  average 
user  of  motion  picture  films,  the  emulsion 
position  of  the  manufacturer's  raw  stock  is 
not  important. 

It  is  necessary,  however,  to  be  familiar  with 
the  emulsion  positions  of  both  track  and 
picture.  These  emulsion  positions  are  often 
erroneously  referred  to  also  as  "A"  and  "B" 
wind,  but  useage  of  these  terms  in  reference 
to  emulsion  position  is  so  popular,  it  is  neces- 
sary for  us  to  accept  and  understand  them. 

Let's  start  with  the  film  in  the  camera  which 
has  been  exposed  in  a  normal  fashion.  This  is 
referred  to  as  "B"  wind,  or  "original"  emul- 
sion position.  If  a  contact  print  is  made  from 
a  "B"  wind  "original"  with  the  emulsions  of 
the  two  films  in  contact,  the  image  on  the 
print  is  reversed.  This  results  in  an  "A  "  wind 
material,  or  "print"  emulsion  position. 

In  order  to  identify  the  emulsion  position  of 
a  16mm  track  or  picture,  place  the  film  be- 
fore you  with  the  head  up.  If  the  material  is 
single  perforated,  place  the  perfs  on  your  left. 
If  the  picture  film  is  double  perforated,  place 
it  head  up  and  turn  it  so  that  the  right  side  of 
the  scene  is  on  the  right,  and  the  left  hand 
side  on  the  left.  Titles,  of  course,  are  easy  to 
distinguish.  In  scenes,  however,  look  for  posi- 
tion of  buttons  on  coats,  handkerchief  pock- 
ets, buttons  in  lapels,  etc.  After  placing  track 
or  picture  in  this  position,  if  the  film  base  is 
toward  you,  it  is  "B"  wind, or  "original"  emul- 
sion position.  This  is  often   referred   to  as 


"reads  through  the  base."  If  the  emulsion  is 
toward  you,  it  is  "A"  wind,  or  "print"  emul- 
sion position,  and  referred  to  as  "reads 
through  the  emulsion." 

If  prints  are  to  be  made  directly  from  camera 
"original"  (which  is  "B"  wind),  then  a  "B" 
wind  track  should  be  used.  When  a  "B"  wind 
picture  and  a  "B"  wind  track  are  printed  to- 
gether, the  result  is  a  sound  composite  print 
that  is  "A"  wind.  Prints  can  be  either  "A"  or 
"B"  emulsion  position,  depending  upon  the 
emulsion  position  of  the  printing  material. 
When  a  "B"  wind  print  is  threaded  into  a  pro- 
jector, the  emulsion  is  toward  the  lens.  If  the 
print  has  the  emulsion  away  from  the  lens,  it 
is  an  "A"  wind  print. 

In  any  contact  printing  operation,  emulsion 
to  emulsion,  the  finished  material  is  always 
the  opposite  emulsion  position  from  the 
printing  material.  For  example,  when  "B" 
wind  original  camera  negative  is  printed  to  a 
master  positive,  the  master  positive  is  "A" 
wind.  If  a  dupe  negative  is  then  made  from 
the  master  positive,  this  would  have  the  same 
"B"  wind  emulsion  position  as  the  original 
negative. 

In  optical  one-to-one  printing,  however,  it  is 
possible  to  print  the  picture  either  emulsion 
to  emulsion  or  base  to  emulsion  by  merely 
refocusing  the  printer  optics.  Let  us  suppose 
that  you  have  a  piece  of  16mm  Ektachrome 
original  and  you  want  to  use  the  same  scene 
twice.  You  would  order  an  optical  one-to-one 
master  on  Ektachrome  with  a  "B"  wind  emul- 
sion position.  In  this  instance  the  duplicate 
and  the  original  would  have  the  same  emul- 
sion position.  In  reduction  printing  the  nor- 
mal emulsion  position  of  a  print  made  on  a 
35mm  to  16mm  reduction  printer  from  a 
35mm  original  would  be  "B"  wind. 


Listed  below  are  some  picture  printing  materials  together  with  the  proper  tracks,  and  the  resulting  emul- 
sion position  ol  the  prints. 

PICTURE  PRINTING  MATERIAL  +  TRACK  =  PRINT 

Black  and  While 

Original  Negative 8  wind  negative Positive — A  wind 

Internegalive  from  Original  Reversal A  wind  negative Positive — B  wind 


.  Posil/ve- 
.  Reversal- 


A  wind 
A  wind 


Dupe  Negative  Irom  Master  Positive 8  wind  negative 

Original  Reversal   8  wind  positive 

Color 

Original  Negative 8  wind  negative Positive — A  wind 

Original  Reversal   8  wind  negative Reversal — A  wind 

Reversal  Master  Irom  Original  Reversal A  wind  negative Reversal — 8  wind 

Internegative  Irom  Original  Reversal A  wind  negative Positive — 8  wind 

Dupe  Negative  Irom  Master  Positive 8  wind  negaKve Positive — A  wind 


byron' 


UMBER    2    -    VOLUME   28 


ss 


Ships  and  cargo  of  New  York's  busy  Port  provide  a  symbolic  background 
as  Peter  Eckel,  of  the  Port  of  New  York  Authority's  photographic  staff,  films 
scene  for  "Today  the  Twenty-First"  on  the  container  revolution  in  shipping. 

Report  on  a  New  Era  in  Oceanic  Freight 

New  Technie|iies  for  Handling  of  Containerized   Cargo  Are 
Pictured   by   Port    Authority    in    "Today    tlie   Twenty-First" 


'T^HE  Container  Revolution, 
-*-  helping  move  constantly  in- 
creasing bulk  cargoes  of  ocean 
freight  with  greater  efficiency  and 
at  lower  cost,  is  very  much  in  evi- 
dence along  the  docks  of  New 
York's  sprawling  metropolitan  wa- 
terfront. And  as  containerization 
has  made  obsolete  older  methods 
of  cargo-handling  at  the  Port  of 
New  York,  it  has  also  outmoded 
the  Port  Authority's  comparatively 
recent  film  on  this  subject. 

During  recent  weeks  and 
through  the  months  ahead,  trade 
and  civic  groups,  particularly  of 
executives  most  directly  concerned 
with  freight  traffic  and  internation- 
al trade,  will  be  seeing  an  entirely 
new  Port  film  on  this  subject. 

Today  the  Twenty-First,  shows 
the  twenty-first  century  techniques 
in    handling    containerized    cargo 

Port  of  New  York  Authority  staffer 
Theodore  Ross  len.ws  a  scene  for 
film  on  today's  container  revolution. 


which  are  already  in  operation  in 
the  New  York  —  New  Jersey  har- 
bor. It  replaces  Containers  and 
Cargoes,  the  Port  Authority's  film 
produced  two  years  ago  and  al- 
ready made  obsolete  by  the  spec- 
tacular development  of  container- 
ization at  the  Port. 

Two  Other  Related   Pictures 

The  new  Port  picture  will  sup- 
plement the  prize-winning  films. 
The  Fabulous  Decade,  which  em- 
phasized the  development  of  ter- 
minal and  transportation  facilities 
in  the  bi-state  Port  District  —  and 
Sixty-Seven  South,  which  depicted 
the  movement  of  export  freight 
through  the  port. 

Showings  of  these  three  films 
have  been  attended  by  some  850, 
000  businessmen,  government  and 
civic  officials  throughout  the  world 
—  in  addition  to  many  millions 
who  have  viewed  them  on  numer- 
ous telecasts  in  the  United  States 
and  abroad. 

Dawn  of  New  Era  in  Shipping 

The  new  motion  picture  unveils 
the  technological  developments  in 
ocean  shipping  that  "rival  in  im- 
portance the  changes  from  sail  to 
steam,  propeller  to  jet  and  horse- 
power to  combustion  engine." 

The  film  also  highlights  how  in- 
ternational standards  on  dimen- 
sions and  hardware  have  given 
containers  uniform  features,  en- 
abling them  to  be  interchanged 
among  all  modes  of  transport  — 
rail,  truck,  ship  and  even  aircraft. 

The  film  script  was  written  by 


Paul  F.  Van  Wicklcn,  Editor  of 
Via  Port  of  New  York,  the  Port 
Authority's  monthly  commerce 
magazine.  It  was  lensed  by  Auth- 
ority photographers  Peter  Eckel. 
Theodore  Ross  and  John  H.  Wit- 
ten  borg.  Coleman  Productions, 
Inc..  of  New  York,  provided  tech- 
nical film  services. 


Prints  of  the  film  are  avaih 
without  charge  to  trade  and  c 
groups  and  other  interested  ai 
ences.  Showings  may  be  bool 
through  the  Port  Authority's 
gional  Trade  Development  Offi 
or  the  Authority's  Port  Promot 
Division  at  its  main  office,  1 
Eighth  Avenue,  New  York  100 


Films  Can  Help  Train  Manager,s  &  Employe 


'X' here's  a  Need  among  many 
companies  and  trade  groups 
for  "ready  made"  training  films 
when  such  programs  are  produced 
with  sufficient  skill  and  relevance 
of  content  for  showing  to  employee 
groups.  Both  motion  pictures  and 
slidefilms  released  by  such  sources 
as  the  Better  Selling  Bureau,  the 
Bureau  of  National  Affairs'  Film 
Division,  the  Dartnell  Corpora- 
tion. The  Jam  Handy  Organiza- 
tion, Roundtable  Films  and  Henry 
Strauss  &  Co.  have  helped  to  fill 
this  nationwide  (and  overseas) 
demand.  Fortune  Films  has  made 
a  notable  contribution. 

Training  of  sales  and  super- 
visory personnel  account  for  most 
requests;  managerial  skills  are  an- 
other important  area.  Safety  edu- 
cation is  a  constant  factor.  An  ex- 
ample of  how  useful  such  films 
can  be  was  given  recently  by 
Merlin  Landberg,  assistant  vice- 
president  and  director  of  person- 
nel at  the  large  Minneaoolis  bank 
holding  company,  the  First  Bank 
Stock  Corporation. 

Mergers  Due  to  Poor  Managers 

Landberg  points  out  that  studies 
made  by  the  Federal  Deposit  In- 
surance Corporation  shows  that  63 
per  cent  of  mergers  among  banks 
result  from  either  poor  or  im- 
properly planned  management  suc- 
cession or  incompetent  manage- 
ment. His  company  recently  con- 
ducted a  training-oriented  program 
for  its  84  top  management  and 
500  middle  management  men. 

They  used  the  28-minute  sound 
film.  Manager  Wanted,  and  this 
Roundtable  production  was  cited 
as  giving  "uniformly  good  results 
in  terms  of  increased  realization 
and  acceptance  of  the  responsibil- 
ity for  managerial  training  for  suc- 
cession," according  to  Landberg. 

8mm  Films  for  Retail  Stores 
Another  important  area  for  em- 
ployee training  is  among  retail 
sales  people.  The  film  packace  re- 
leased by  Modern  Talking  Picture 
Service  in  this  area  indicates  a  pos- 
sible trend.  The  films  were  short, 
skillfully  produced  with  depart- 
ment store  situations  in  mind,  and 
may    be   quickly   shown   on   cart- 


ridge-load Fairchild  rear-scrt 
8mm  sound  projectors.  They  h 
been  widely  adopted  by  dep: 
ment  stores  throughout  the  coi 
try. 

Such  films  may  be  rented 
brief  group  showings  or  prints  m 
be  acquired  outright.  Costs  of 
fective  films  range  from  the  li 
$100  rate  for  purchase  of  20-m 
ute  black  &  white  subjects 
S250-$300  for  25-26  minute  co 
prints.  The  standard  in  this  fi( 
remains  16mm  sound,  requiri 
that  type  projection  equipment  b 
8mm  sound  prints  will  increase 
numbers  as  equipment  of  that  ty 
becomes  more  widely  owned. 

Free  Loan   Films  Can   Be  Usefi 

There's    another    source    whi 
can  help  the  training  director.  Fi 
loan    films    on    specific    prodi 
areas,    such    as   automotive,    el 
trical  and  petroleum  industry  filn 
will    give    useful    background 
technical  details  which  are  usef 
to  the  salesman  as  well  as  servi 
personnel.     Sponsored     film    di 
tributors  supply  catalogs  of  th 
industry-sponsored     pictures, 
sure  your  reference  shelf  contai 
such  literature   from   sources  li 
Association  Films,  Modern,  Si 
ling-Movies  and  Universal  Visu 
Arts  &  Education   (United  Wor 
Films).    Sponsors    with    large 
braries,  such   as  General  Motoi 
General   Electric,   Ford,   etc.   al; 
publish  annual  updated  catalogs  ■ 
films  in  their  libraries. 

Another  useful  source,  speciali: 
ina  in  sound  filmstrips  availab 
for  either  schools  or  industrv. 
the  Audio-Visual  Division  of  tl 
DuKane  Corporation,  St.  Charle 
111.  In  Canada.  Crawley  Films  Ltc 
publishes  a  very  comprehensi\ 
list  of  free  films  in  that  country. 

This  publication  currently  pul 
lishes  specialized  film  guides,  sui. 
as  our  booklet  on  Managenu 
Films,  the  Sales  Manager's  ti 
Guide  and  The  Farm  Film  GuiJ 
Increased  activity  in  that  area  li 
already  begun  in  Chicago. 

A  projector  is  only  a  niacin 
until  it's  put  to  work.  Films  arc  il 
tools  that  bring  life  to  the  scree 
and  put  ideas  into  men's  minds. 


56 


BUSINESS    SCREE 


Meet 

"The  Group" 

at  Kodak 


Before  any  Hollywood  starlet  gets  her 
big  chance  in  a  new  film,  these  girls  at 
Kodak  have  seen  thousands  of  images 
of  themselves.  On  the  same  type  film! 
Such  is  life  at  Kodak  — we  do  a  terrific 
amount  of  testing  before  we  put  our 
best  footage  forward.  And  what  better 
subjects  for  our  screen  testing  than 
these  four  lovely  girls? 

They've  been  photographed  on  some 
pretty  far-out  films,  we'd  like  you  to 


know.  Some  never  got  past  the  focal 
plane  into  the  factory.  Others  looked 
very  promising  indeed,  and  are  now 
pleasing  audiences— and  professionals 
like  yourself— around  the  world.  But  we 
never  would  have  felt  sure  about  these 
films  if  we  hadn't  put  them  through 
long  hours  of  actual  shooting  situations. 
Thanks,  girls,  for  your  splendid  efforts 
in  movies  that  will  never  put  yournames 
up  in  lights.  But  you  knew  all  along: 


your  roles  were  played  only  in  the  name 
of  progress. 

Kodek  knows  where  the  cinematog- 
rapher's  needs  are.  Wherever  possible, 
we  put  ourselves  in  your  place.  And  we 
have  a  direct  line  to  you  through  our 
motion  picture  engineers  in  the  offices 
listed  below.  We  think  this  gives  us  a 
sound  business  relationship:  profes- 
sionals working  with  professionals. 
EASTMAN   KODAK  COMPANY 


ATLANTA    Si]$  P*ochirM   ln<Mt'lol  Bl«d  .  ChombI**.  30005.  404--OI  7.531  Ij     CHICAGO    1901  Wsti  22nd  Si  .  Oot  Brook    d0533.  312— «$' 0700 

DAllAS.  iXO  C«dai  Ssrlnsi  Dd  .  752U.  214— Fl  l.373lj     HOllVWOOO    iJ06  Sdnio  Monica  >l«)  .  90038.  211— U4-4I3I, 

NEW  TOUIt    200  Polk  A....  10017,  212— MU  7.70eOi     SAN  fHANCISCO    3JS)  Von  Noil  Av«  ,  94119.  41S-77«-iaSS 


<<UMBER    2    •    VOLUME    21 


57 


Rear-screen  projection  setup  for  a  recent  sales  convention.   Video    monitors 
shotccd  the  production  staff  what  was  happening  on  stage  and  in  audience. 

Videotape:  Tool  for  the  Producer 

Empire  Photosound'^  Editors,  Sound  Men  and  \^  rilers  Have 
Found  Many  Prodiirtion  Uses  for  Studio's  Video  Recorder 

'T'HE      Videotape      Recorder,  found   an    'instant"  need  for  an- 

■*■     proving  its  usefulness  for  in-  other  copy  of  the  footage  to  allow 

ternal    communication    within   in-  the  sound  editor  to  pull  music  and 

dustry.  has  also  become  a  versatile  the  writer  to  view  it  for  final  script 

tool  for  the  business  film  producer,  adjustments — while  the  workprint 

Empire  Photosound  Incorporated,  was  left  free  of  interruption  so  that 

of  Minneapolis,  specializes  in  top-  the    film    editor    could    finish    on 

quality  product  for  its  motion  pic-  schedule. 

tures  and  other  a-v  presentation  Making  an  extra  copy  of  the 
services.  The  studio's  "discovery"  workprint  meant  extra  cost  and  a 
of  the  videotape  recorder  as  an  aid  serious  time  delay, 
to  production  began  with  a  single  Tape  Film  Right  Off  Screen 
incident  and  has  flourished  into  a  "We  got  the  idea  of  projecting 
broad  range  of  applications.  the  film  while  using  a  standard  in- 
"Sudden  need,  more  than  de-  dustrial  video  camera  and  tape  re- 
sign," says  Richard  Jamieson.  ex-  corder.  recording  directly  ofl'  the 
ecutive  vice-president  and  art  di-  screen  for  later  playback."  Jamie- 
rector  at  Empire,  "gave  us  our  son  recalls.  The  Ampex  VR  7100, 
first  experience  in  video  tape's  a  portable  TV  "studio  on  wheels" 
value."  Facing  a  very  tight  sched-  was  selected  for  this  purpose.  And 
ule  on  a  major  film,  the  company  it   served   the   purpose   well   as   a 

Script  writer  checks  narration  while  v4ewing  film  footage  on  TV  monitor. 
Scene  on  monitor  is  electronicaUy-squeezed  since  film  was  shot  in  scope. 


very  suitable  copy  of  the  film  was 
made.  It  could  easily  be  seen  over 
and  over  by  any  of  the  stall  in- 
volved in  production. 

The  cut  workprint  was  liberated 
to  the  editing  department;  projec- 
tion facilities  and  personnel  carried 
on  other  duties.  Video  tape,  easy 
to  use  as  audio,  saved  costly  time 
and  the  film  was  completed  on 
schedule. 

^\'riter.s  Study  Stock  Footage 
"After  this  first  experience," 
Jamieson  notes,  "many  more  prac- 
tical applications  of  the  VR  7100 
became  apparent  and  were  put  to 
work."  For  example,  scripts  must 
occasionally  be  prepared  from 
stock  footage  or  other  sequences 
filmed  before  a  script  is  completed. 
Script  writers  at  Empire  Photo- 
sound  now  use  the  VR  7100  to 
play  back  tapes  of  film  footage 
while  they  adjust  and  time  their 
narrations.  The  ability  to  easily 
re-run  the  tapes  again  and  again 
helps  the  writer  get  the  feeling  of 
continuity  while  saving  time  and 
preventing  any  "second  guessing." 
The  art  director  no  longer  needs 
to  mentally  visualize  his  artwork  on 
the  screen.  Using  a  sync  generator, 
he  can  superimpose  title  and  credit 
designs  on  the  videotaped  film 
background  and  test  their  effective- 
ness before  expensive  lab  work  is 
ordered. 

Helps  Sound  Men  Select  Music 
Important  applications  of  the 
VR  7100  have  been  found  in  the 
studio's  sound  department.  Sound 
editors  and  engineers  have  discov- 
ered many  advantages  in  using 
video  taped  film  when  selecting 
music. 

With  the  film's  rough  cut  on  the 
monitor,  the  editor  can  be  sure 
that  music  and  sound  effects  fit  the 
mood  of  the  picture.  Talent  also 
appears  to  really  appreciate  having 
a  video  monitor  with  them  in  the 
booth  when  recording  narration.  A 
second  small  monitor  can  be 
placed  close  enough  to  the  script 
so  that  the  narrator  clearly  sees  the 
film  without  losing  eye  contact 
with  the  script  itself. 

Most  of  all,  it  was  found  that 
the  quick  stop,  start  and  replay  of 
the  video  tapes  save  much  valuable 
time  during  various  stages  of  mix- 
ing. 

"Instant  Replay"  of  TV  Spots 
Color  television  commercial 
filming  is  also  expedited  when  a 
convenient  camera  and  monitor  on 
the  set  give  immediate  replay  of 
the  scene  as  it  will  look  on  black 
and  white  television.  Clients  have 
really  appreciated  this  application! 
The  simplicity  and  ease  of  learn- 


ing operation  of  the  VR  1000, 
its  portability,  were  the  obvious 
vantages    in    getting    this    tool 
widely  used.  And  what  is  in  s 
for  the  future? 

Has  "On  Location "  Potential 
Well,  Empire  executives 
technicians  alike  agree  that  t 
may  have  only  scratched  the  • 
face  and  they  are  working  to 
pand  video  tape  applications 
their  many  assignments.  There 
possibilities,  for  example  again 
on-location  shooting.  Quick  repl 
help  orient  inexperienced  plaj 
in  documentary  films,  show  th 
what  the  director  expects  of  th( 
When  filming  calls  for  match 
action  during  a  sequence,  vid 
tape's  "instant"  replay  of  a  f 
ceding  scene  can  eliminate  em 
An  important  use  for  the  eqi 
ment  came  during  a  recent  c( 
vention  program. 

Here  it  was  essential  to  prope 
integrate    slides,    motion    pictu 
and  sound  effects.  The  projectii 
ists    and    director,    finding    the 
selves  in  a  poor  position  to  see 
stage  for  cues,  simply  set  up  vie 
cameras  focused  on  the  platfo 
and   the    audience,   then   took 
program  cues  from  the  monit( 
Savings  Justify  Its  Cost 
Empire  Photosound  officials  I 
lieve  that  time  and  costs  saved 
their  current  use  of  the  VR  71 
have  more  than  justified  the  mi 
est  investment.  As  Jamieson  sa) 
"with  the  rising  costs  of  prodi 
tion    everywhere,    any    procedi 
that  can  save  time  and  money  f 
the  producer   and  sponsor,  off( 
countless  advantages  to  both.  Ai 
the  value  of  videotape,  from  a  pi 
duction  viewpoint,  is  that  the  < 
tire  staff  has  access  to  a  portal 
method  of  viewing  the  film  whe 
ever   necessary.   This   accessibili 
keeps    each    production    meml 
visually  "up"  with  the  film's  pro 
ress.  The  result  is  a  more  unifii 
production  effort  and.  in  the  ei 
a  belter  completed  picture." 


Cine  King,  Queen  Conversion  Kit: 
Now  Available  from  Colortran 

-■^  There  is  a  new  lightweight  Cii 
King  and  Cine  Queen  Conversii 
Kit.  consisting  of  an  adapter  ar 
specular  or  diffuse  intensifier  avai 
able  from  ColorTran  Industrie 
Adapter  with  intensifier  is  price 
at  $66.50;  a  fitted  carrying  casi| 
foamlined  and  partitioned,  is  avai 
able  to  accommodate  one  adapii 
and  one  intensifier.  This  accessoi, 
is  ideal  for  high  speed  photograph 
and  for  applications  requiring  hig 
intensity  and  long  throw. 


58 


BUSINESS    SCREE 


WeVe  passed  every  eye  test,  magna  cum  laude! 


!  fsk.  Everybody's  staring  at  our  new  process!  Station  F.ngi-  could  go  to  our  heads;  but  we  won't  let  it!  We're  too  busy  giving 
^1.  IS  .ire  goggle-eyed  about  the  high-level  of  color  fidelits!  The  you  the  high-level  color  fidelits',  broadcast  quality,  sensible  prices, 
11  c.il-eycs  of  the  networks  are  pleased  by  our  broadcast  quality!  and  oii-tinie  deliverv  vou  need!  It  \ou  believe  your  eyes,  try  us 
;irp-eyed  producers  are  raving  about  the  consistency  of  sometime  soon  — or  send  now  for  an  e\e-pleasing  demonstration 
li  'luality!  Ad  agencies  do  a  double-take  w  hen  we  _-  ■--...,■„■.,.-,-  print!  AC^.Ml",  Kilm  &  X'idcotape  Laboratories,  a  sub- 
cii  every  deadline!  Millions  of  TV  viewers  have  ^^^tC^^B^  sidiary  of  P'ilniways  Inc.,  1161  North  Highland 
ic;r  e\e  on  us  in  coiiiniercials  tor  I  laiiim's,  Rirdse\e,  ^|^|^|^|^h^|  Avenue,  llollvwood,  ("alifornia  90()?8,  plione  (21  >) 
iii'iiyear.  Ford,  Plymouth,  TWW,  Winston,  {"ven  HUH  4('>4-"4~l,  or  5  1  West  .^  1st  Street  (l-'ilmwa>s  Inc.), 
ur  competitors  arc  casting  envious  eyes!  Such  flattery    color  film  THANsreRS    New  York,  New  York  100.^6,  phone  (212)  581-9200. 


DUMBER    2    ■    VOLUME    28 


A    CONTINUING    SERIES    ON    VIDEOTAPE    FOR    INDUSTI 


Video  tape  solves  technical  training  problem:  a  twu-hour  technical  seminar 
at  Ford  Motor  Company  is  recorded  on  video  tape  for  later  replay  to  a 
large  number  of  company  engineers,  technicians  unable  to  attend  session. 

Videotape  Proves  Versatile  Tool  at  Ford 

Replays  Bring  Technical,  Sales  Training  Seminars  to  Men 
^Tio  Can't  Attend;  Speech  Students  See  Themselves  on  TV 


'C'oRD  Motor  Company.  Dear- 
-*-  born,  Michigan,  is  using  video- 
tape recording,  television's  familiar 
"instant  replay,"  to  train  engi- 
neers, technicians  and  sales  train- 
ees, coach  oral  communications 
classes  and  show  television  com- 
mercials to  company  executives. 

According  to  John  D.  Mayberry, 
Ford  photographic  department 
manager,  the  addition  of  a  com- 
pact, portable  closed  circuit  video- 
tape recorder  and  accessories  to 
Ford's  list  of  movie  and  still 
photography  equipment  has  given 


his  organization  additional  versa- 
tility and  scope. 

Offers  Choice  of  Both  Media 
Ford's  motion  picture  staff  uses 
an  Ampe.x  VR-6000  videotape  re- 
corder in  situations  where  its  in- 
stant replay  ability  and  cost  of  op- 
eration make  it  more  desirable  than 
film.  "The  staff  now  has  the  op- 
portunity to  decide  which  medium 
is  more  desirable  for  a  particular 
situation  and  then  to  use  it  to  its 
best  advantage,"  Mayberry  said. 

Videotape  recorders,  used  with 
television  cameras,  record  pictures 


Oral  communications  training  by  "instant  replay"  as  a  member  of  the  Ford 
oral  communications  class  delivers  a  talk  before  his  classmates  and  for  the 
video  camera/recorder;  Ampex  Vfl-6000  is  being  used  to  record  the  talk. 


and  sound  on  magnetic  video  tape 
for  instant  or  delayed  playback  as 
a  television  picture.  The  tape  may 
be  replayed  indefinitely,  or  erased 
and  used  to  record  new  informa- 
tion. 

In  the  past  year,  engineering  ad- 
vancements have  provided  simpli- 
fied portable  recorders  for  closed 
circuit  use  priced  from  $1,000  to 
$3,500,  compared  with  $15,000 
to  $100,000  for  broadcast  video- 
tape recorders.  These  new  record- 
ers are  finding  a  multitude  of  di- 
verse uses  in  business,  industry, 
recreation  and  education. 

Where  \ideotapes  Are  Used 
Video  tape  recording  is  applied 
in  three  general  areas  at  Ford: 
seminars,  oral  communications 
classes  and  the  recording  of  TV 
commercials  for  convenient  show- 
ing to  Ford  executives. 

Seminars  take  two  forms;  tech- 
nical training  and  sales  training. 
According  to  Mayberry,  "the  tech- 
nical training  consists  of  two-hour 
meetings  in  which  authorities  in 
certain  technical  areas  lecture  be- 
fore company  engineers  and  tech- 
nicians. The  sessions  are  video- 
tape recorded  for  showing  to  the 
many  people  who  are  not  able  to 
attend  the  live  presentations. 

"These  seminars  are  recorded 
live,  without  rehearsals.  One  cam- 
era is  used  to  record  the  speaker 
and  a  second  camera  is  focused 
on  a  screen  to  record  motion  pic- 
tures, slides  or  other  visual  aids," 
Mayberry  said. 

Role-Playing  Sessions  Taped 
In  sales  training.  Ford  uses  the 
Ampex  equipment  to  videotape 
record  role-playing  sessions,  so  the 
participants  can  immediately  see 
a  replay  of  their  actions  and  ob- 
serve their  strong  and  weak  points 
with  the  aid  of  comments  from 
the  instructor  and  other  members 
of  the  group. 

Prepared  talks  by  participants 
in  oral  communications  classes  are 
recorded  at  the  beginning  of  the 
course  and  played  back  to  the  stu- 
dents along  with  a  critique.  A 
single  camera  with  a  zoom  lens 
follows  the  speaker  and  pans  to 
pick  up  any  visual  aids  he  uses. 
Toward  the  end  of  the  course, 
speakers  are  videotape  recorded 
again  to  show  improvements  they 
have  made  and  to  show  a  before- 
and-after  relationship  in  their 
progress. 

Off-.4ir  Pickups  of  TV  Spots 
The  third  use  to  which  Ford's 
Ampex  videotape  recording  equip- 
ment is  put  is  the  duplication  of 
television  commercials.  According 


60 


to  Mayberry,  "We  take  the 
corder  to  a  local  television  stai 
and  record  Ford  commercials  ■ 
rectly  from  their  broadcast  vidi. 
tape  recorder  onto  our  VR-6C) 
for  later  showing  to  company  i. 
ecutives.  We  replay  the  comm  • 
cials  to  the  executives  in  their  o\ 
offices  at  times  that  are  most  ct. 
venient  for  them." 

Anticipate  Further  Uses 
Ford  expects  to  get  greater  i: 
from  their  equipment  in  the  futu 
.'\s  new  applications  appear,  t 
company  expects  to  use  the  vide 
tape  recorder  on  a  much  wio 
range   of  applications. 

#  *  * 

CFl  Installs  Closed-Circuit  TV 
to  Provide  Lab  Progress  Reports 
•i!!r  Consolidated  Film  Industri 
has  installed  closed-circuit  tel 
vision  between  its  color  printii 
department  and  the  finishii 
room.  Information  requests  c; 
now  be  answered  by  a  mere  glam 
at  a  convenient  TV  monitor. 

BAPTIST    COLOR    FILM* 

(continued  from  page  43  1 
mercial  buyers  to  get  the  best  po 
sible  public  service  time — or  eve 
better  sustaining  time,  say  on  tl 
week-end.  | 

Speaking  to   Dr.   Stevens   at 
meeting  during  1966,  Julian  Gooc 
man,    president    of    NBC,    con 
mented   on   improved   support 
reUgious  programming  by  the  i., 
works.   "You  need  more  suppo 
from  us,"  he  said,  ".  .  .  since  yoi 
money  comes  on  the  basis  of  pr^ 
ress  and  achievement,  and  is  ri. 
tively  limited  anyway,  it  seems  i 
me  that  we  at  NBC  and  the  indu- 
try  as  a  whole  should  do  what  w 
can  to  give  prestige  treatment  i 
your   produce   if   and   when   it   i 
worthy  of  it." 

Many  of  the  Commission's  film 
are  measuring  up  to  better  time 
and  the  quality  is  certainly  ther 
as  shown  by  productions  like  Ec/.i 
a  documentary  on  the  day-to-da 
work  of  an  Egyptian  Baptist  min 
ister,  scripted  and  filmed  by  ai 
RTVC  crew. 

.At  the  14th  (1966)  annual  ( 
lumbus  Film  Festival  it  took  ; 
highest  honor  in  the  religious  1: 
category  and  to  do  it.  it  had  to 
judged  best  in  photography,  st. 
value,  and  technical  aspects  of  pi 
duction.  Five  George  Washing! 
Honor  Medals  from  Freedoi 
Foundation  at  Valley  Forge  ha 
also  gone  to  The  Answer  seric- 
among  other  awards  this  widely 
shown  program  has  received.       • 


BUSINESS    SCREEN 


this 

sound  studio 
sets  up  aud  guos! 


U 


The  oneofakind  Siemens  2000  16/16  double  and  single-system 
sound  projector  is  an  amazingly  useful  and  versatile  addition  to 
your  complement  of  production  equipment  Fully  portable,  it  travels 
from  the  editing  room  to  preview  room  to  the  conference  room  . . . 
even  packs  up  and  goes  with  you  to  the  client's  office.  And  every- 
where it  goes,  it  does  some  remarkable  things. 

Actually,  it's  a  top  quality  optical/magnetic  16mm  sound  projector, 
mechanically  interlocked  with  an  equally  fine  audio  deck  for  16mm 
full  coat  magnetic  stock.  Its  mechanical  linkage  keeps  absolute 
sync  between  picture  and  sound. 

How  many  ways  can  you  use  the  Siemens  2000  16/16'  Count  'em. 
As  a  fine,  single  system  projector  for  optical  and  magnetic  sound 
tracks;  as  a  double-system  projector  for  preview  screenings,  in  your 
preview  theatre  or  your  client's  office:  to  record,  re-record  and  post- 
record  200  mil  tracks  on  16mm  magnetic  stock;  for  multi-lingual  and 
other  multi-track  purposes;  for  test  tracks  and  scratch  tracks;  for 
"quick  access"  film  showings;  for  one-shot  screenings  of  originals, 
and  for  all  the  etceteras  you  can  think  of. 


Get  the  full  story.  Write  for  complete  literature. 


SIEMENS  DOUBLE/SIXTEEN 


time-saving 
money-saving  answer 
to  dozens  of  your 
sound  film  problems 


MODEL  2000  16/16 


ARRIFLEX  CORPORATION  OF  AMERICA 


Write  dept.BS 
for  literature. 


O 


11 


P.O.  BOX  1050.  WOODSIDE,  N.  Y.   11377 


NUMBER    2   •    VOLUME    28 


n 


THE  INDEX  OF  SPONSORED  FILMS 

He  This  convenient  index  covers  titles  and  sponsors  of  mo- 
tion pictures  and  sound  slldef ilms  ( ssf )  reviewed  in  the 
preceding  Volume  27.  196(i  of  Business  Screen.  Sponsor 
names  are  listed  alphabetically;  and  page  numbers  indicated. 


SPONSOR 
Aetna  Life  &  Casualty  Co. 
Aluiiiiiiuni  Company  of  America 
American   Airlines 

American  Assn.    of   Advlg. 

Agencies 
American   Assn.  of 

Nurserymen 
American    Bible    Society 
American   Foundation  Inst.  o£ 

Corrections  — 
American    Home 

American  Institute  of  CPA 
American  Iron  &  Steel  Institute 
American   Management   Assn. 

American   Oil  Co.   (co-sponsored 
with  Ford  Motor  Co. ) 

American  Society  for  Metals 
Armour   Agricultural   Chemical 

Co. 
Assn.  of  American  Railroads 

Atlantic   Refining   Co. 
Atlas  Chemical   Industries 


Baldwin-Lima-Hamilton's  Const. 
Equipment  Division 

Donald  Bassist  Schools  for 
Fashion 

The  Boeing  Company  (co-spon- 
sored with  El  Al  Israel  Air- 
lines, Hertz-rent-a-car,  Hilton 
International,  Polaroid  and 
Pratt  &  Whitney  Aircraft) 

Britain's  Gas  Council 

Broken  Hill  Smelters,  Ltd. 


California- Arizona  Citrus  League 
Charles  of  the   Ritz 
Chemstrand   Company 
Chrysler    Corporation    ( co-spon- 
sored with  American  League ) 
Columbia   Universit>'   Press 


Dartnell  Corporation 

Daylona  International  Speedway 


Eastman   Chemical   Co. 

Eli  Lilly  &  Co. 

The  Firestone  Tire  &  Rubber 

Co. 
FMC  Corporation 

(American  Viscose  Div. ) 
Ford  Motor  Co. 

Foster  Parents  Plan,  Inc. 


Garrett  Corporation 

Girl  Scouts  of  America 
B.  F.  Goodrich  Co. 
Goodyear  Tire  &  Rubber  Co. 
Greyhound  Corporation 


John  Hancock  Mutual 

Life  Ins.  Co. 
Health  Insurance  Institute 

(co-sponsored  with   Institute 

of  Life  Insurance) 
Hughes  Aircraft  Company 
Humble  Oil  and  Refining  Co. 

Illinois  State  Chamber  of 

Commerce 
International  Business  Machines 


-A- 

FILM   TITLE  Issi 

The    TtxhlU'rs   Hours  of  Hazard 
Aliimi}ium:    Metal  of  Many  Faces 
A   Touch   of  California 
Operation    Golilen    Eagle 
Whatever   Happened   to 

Mrs.    Moniiyania? 
New  Guidelines   for  the 

Well-Landscaped  Hanie 
Faith  for  Every  Frontier 

The    Odds   Against 

The  American  Home  in  the 

Next  Third  of  a  Century 
INC. 

Steel  and  America 
How  to  Improve  Intlivitlual 

Manager  Performance 
Smoky  Mountain  Magic 
Happy  Holidays,  Camping 

in  the  Smokies 
Metal  Crystals  in  Action 
The  Vertagreen  Story 

New  Directions  in  Modem 

Railroading 
The  Lively  New  Look 
The  Man  from  D.A.R.C.O. 

-B- 

Dig  Big 

your  Career  in  Fashion 

The  Agent's  Secret 


e  No. 

Page 

2 

46 

4 

62 

3 

44 

3 

44 

7 

64 

6 

20 

4 

62 

8 

30-31 

6 

30 

7 

40 

6 

41 

1 

219 

1 

113 

1 

113 

■5 

47 

8 

34 

8 

37 

3 

41 

1 

16 

7 

112 

1 

206 

8 

50 

The  Methane  Story 
Saharan  Venture 
Broken  Hill 

California  Sun  Fruit 
Gift  of  Beauty 
This  Is  Chemstrand 

The  Name  of  the  Game  is  Fun 
Smoke,  Anyone? 
Pruning  Practices  at  the 
Brooklyn  Botanic  Garden 

-D- 

The  Selling  Secrets  of 

Ben  Franklin 
Eighth  Annual  Daijtona  500 

-E  F- 

A  Product  is  Like  a  Woman 

Fertility  Control 

For  Every  Wheel  That  Rolls 

A  Tale  of  Two  Tires 

Love  Thy  Customer 
Man  is  the  Measure 
Child  of  Darkness,  Child  of  Light 

-G- 

M-U-S-T,  Medical  Unit 

Self-Contained    Transportable 
Someone  Like  You 
Tommy  Looks  at  Careers—Chemistry 
The  Wildest  Ride 
Discover  Greyhotwd  America 

-H- 

In  Common  Cause 


Time 


and  a  Place  to  Grow 


Who  Cares 

New  York:    The  Anytime  City 

-I  J- 

CItallenge 

IBM  -  A  Self  Portrait 
Smatl  Miracle 


1 


45 
45 
50 

46 
40 
39 

34 
204 

58 


6 

19 

4 

46 

3 

8 

o 

40 

1 

58 

8 

50 

6 

50 

7 

6 

8 

33 

4 

46 

3 

41 

3 

22 

1 

205 

1 

206 

23 
38 


26 


36 
43 


SPONSOR 

Robert  Jeffrey   Ballet  Co. 
Johnson   &  Johnson 

S.  C,  Johnson  &  Son,  Inc. 


Kaiser  Cement 
The  Kelly  Girl  Service 
Kendall    Refining    Co. 
Kcnnccott  Copper  Corp. 
Kentucky  State  Citizens 

Knights   of   Columbus 
Kroger  Company,  The 


Liberty    Mutual   Insurance   Co. 
Lutheran  Churches  of  the  U.S. 

Jas.    H.    Matthews   &   Co. 
McGraw  Hill   Inc.  Text-Films 

Merrill,  Lynch,   Pierce,  Fenner 

&  Smith 
Metro-Goldwyn  Mayer 


National   Assn.   of  Engine  & 
Boat  Mfrs. 

National  Assn.  of  Sec.  School 
Principals 

Nat'l  Industrial  Conference 
Board 

National  Safety  Council 

National   Tuberculosis   Assn. 

New  York  Departmental  Com- 
mission for  Court  Admin- 
istration 

New  York  State  Conservation 
Dept. 

New  York  Stale  Department 
of  Health 

New  York  State  Power 
Authorit>' 

New  York  Telephone  Co. 

Norton  Company 


Office  of  Economic  Opportunity 

(c(vsponsored  with  VISTA) 
Pan  American  World  Airways 


Parke-Davis    &    Co. 
J.  C.  Penny  Co. 
Pen  ton   Pubhcations 
Personal  Products  Co. 
Portland   Cement  Association 
Propeller  Club  of   America 
Prudential    Insurance   Co. 


Rank  Organization 

Reynolds  Metal  Co. 
Rocket  Research  Foundation 
( LTnderwater  Division ) 


Seagram's  Distillers  Co. 
Shell  Int'I  Petroleum  Co. 
Smith  Kline  &  French 

Laboratories 
Soap  &  Detergent  Association 
Southern  Pulpwood 

Conservation  Assn. 
Standard  Oil  Co. 
Superior  Steel  Castings  Co. 
Sylvania 


True  Temper  Corporation 

United   Air    Lines 

U.S.   Army 

U.S.  Dept.    of   Health 

U.S.   Dept.    of   Interior 

US.   Information  Agencv 

U.S.  Navy 

Ushijima  &  Company 

Volkswagen   Company 


FILM  TITLE 

Issue   Nu. 

P» 

Design  for  Dreaming 

3 

Baths  and  Babies 

1 

Space  Project 

5 

To  Be  Alivel 

2 

; 

Something  Better 

5 

; 

-K- 

Concntf 

6 

■ 

Control  for  Profit 

1 

2i 

Nature's  Golden   Totwh 

4 

( 

Copper  t 

2 

To  Be  Informed: 

Constitution  '66 

7 

S 

The  Papal  Challenge 

6 

i 

Partners  in  Profit/Profit 

for  Partners 

7 

i 

-L  M- 

Six  Deaillij  Skitb 

7 

s 

A  Time  for  Burning 

4 

2 

6 

4 

Heritage  of  Splendor 

7 

e 

Planet  Earth  &  Gen.  Science 

1 

9 

Human  Reproduction 

5 

'1 

Good  Old  Sam 

2 

4 

The  Lion  Power  —  The  Roar 

Heard  Around  the  World  7 

-N- 

Marina  2 

Sea-Safe  America  8 

The  Present  is  Prologue  1 

The  Managerial  Revolution  7 

Mission  Safety  —  70  3 

Point  of  View  1 

The  True  and  the  Just  2 


New  York  State:  Year 

Around  Playground  7 

With  Each  Breath  8 

Tale  of  Two  Rivers  7 

Safety  is  Golden  5 

Adventures  in  Abrasives  1 

Tlie  Touch  of  Diamonds  8 

-o  p- 

A  Year  Toward   Tomorrow  5 

Another  Way  8 

Follow  the  Leader  I 

One  Simple  Little  Favor  2 

Wings  to  France  4 

Wings  to  Great  Britain  8 

Time  for  Living  6 

One  Peseta,  Two  Pesetas  3 

The  Designer  7 

It's  Wonderful  Being  a  Girl  7 

This  is  Marina  City  6 

Bridging  the  Seas  4 

Poised  for  Action  6 

-R- 

The  Customer  and  You— 

Two-Way  Communication  3 

To  Reach  the  Dawn  6 

Project  Rise  1 

-s- 

Quality  of  Demand  4 

The  River  Must  Live  7 

Someone    You    Can    Trust,  7 

Someone    You    Can   Be  6 
It's  Your  Decision  —  Clean  Water       1 

Paper  Forest  4 

5 

Life  in  the  Balance  2 

Jewels  for  Industry  7 

Minutctnan  and  You  1 

-T- 

The  Gardening  Game  8 

-u  V- 

Too  Hoo!  I'm  a  Bird  6 

Discover  America  8 

Those  Who  Lead  4 

The  Critical  Decades  1 

Arizona  &  Its  Natural  Resources         6 

T/ic  Journey  1                 1 

So,  Now  You  Have  an  Agreement       8 

Golf  with  Sam  Sncad  1                 2 

r/ic  U'rti/  of  a  Ship  1 

( Concluded  on  the  following  page  sixty-foit 


41 

3l 
20l 


2l 
lOl 

3l 


31 
5| 

9l| 
41 

M 

4:1 

2sf 


63 
108 

511 


11- 

21S 


63 

10 

-II 

111 


62 


BUSINESS    SCREEN 


New  tapes... white  for  processing,  clear  for  editing... that  splice  without  loss  of 
frames.  Packed  and  protected  for  long  life  in  easy-open,  reusable  plastic  boxes. 


New    P-96    KLEER-SPLICE'     Film 
Splicing  Tape  by  PERMACEL 

•  So  clear  that  it  won't  interfere  with 
optical  transmission. 

•  Precision    perforated   to   eliminate 
weave  and  wander. 

•  Unwinds  smoothly... releases  from 
the  roll  uniformly. 

•  Won't  curl... hasafirm1.5mil  Mylar* 
body.  Outlasts  the  film  base  itself. 


New  P-962  White  Film  Splicing 
Tape  with  the  same  unwind,  firmness 
and  perforating. 

PLUS  .  .  .  extremely  high  resistance 
to  solvents  and  heat. 

Available  in  a  variety  of  16mm, 
ITVamm  and  35mm  sizes.  Write 
Dept.  112  for  details  and  list  of  your 
nearby  dealers. 


•DuPonl  liademark         ;,  PERVIACEL  1%7 


engineered  for  performance . .  .whatever  the  job 

PERmacEL 


Si>«  Brum. lev.  N  J    08903 


■  number    2    '    VOLUME    28 


Johnson  Is  Named  Account  Exec, 
for  Centron  Corp.,  Lawrence,  Kas. 

■&•  The  appointment  of  Thure 
"T.  J."  Johnson  as  an  account  ex- 
ecutive for  the  Centron  Corpora- 
tion, Lawrence,  Kansas,  has  been 
announced  by  Arthur  Wolf,  presi- 


tlie  screen  executive 


NEWS  OF   STAFF   APPOINTMENTS  AND  A-V   INDUSTRY   DEVELOPMENTS 


Otis  Riggs  Named  Art  Director 
of  Audio  Productions,  New  York 
A  Otis  Riggs  has  joined  Audio  Pro- 
ductions, Inc.,  as  art  director.  His 
appointment  to  the  New  York- 
based  producer  of  documentary 
films   and   television    commercials 


"T.  J."  Johnson;  at  Centron 

dent.  Johnson  will  report  to  J.  W. 
Newsom,  director  of  sales. 

The  new  account  executive  was 
formerly  in  the  Chevrolet  Motor 
Division  of  General  Motors.  Dur- 
ing his  nine-year  career  with  that 
company,  his  assignments  included 
public  relations  work  for  the  Fisher 
Body  Division,  instructor  in  train- 
ing at  the  General  Motors  Institute 
and  a  supervisor,  education  and 
training,  in  the  sales  department 
of  Chevrolet.  He  also  has  had  con- 
siderable experience  in  sales  meet- 
ing and  convention  activities.       • 

*  *  * 
Color  Service  Company,  N.  Y., 
Promotes  Executives  to  New  Posts 
■r'r  The  promotion  of  Joseph  B. 
Brown  to  vice-president  in  charge 
of  operations  tor  Color  Service 
Company,  Inc.,  Richard  A.  Fer- 
ris to  chief  engineer,  and  Sylvia 
White  to  customer  service  man- 
ager, have  been  announced  by 
Robert  G.  Crane,  president  of  the 
company. 

Brown,  who  has  been  with  the 
New  York  laboratory  for  19  years, 
was  most  recently  a  technical  di- 
rector. 

Ferris,  the  new  chief  engineer, 
was  responsible  for  the  construc- 
tion of  the  entire  new  Color  Serv- 
ice headquarters  on  54th  Street  in 
New  York. 

Miss  White  comes  to  Color 
Service  from  Walter  Manley  En- 
terprises, where  she  had  been  of- 
fice manager  since  1963.  • 

*  *  * 
Ray  Dietrich  Heads  Filmex  West 
•;.  Ray  Dietrich  has  joined  Film- 
ex,  Inc.,  as  vice  president  and  gen- 
eral manager  of  Filmex,  West  in 
Hollywood,  Robert  I.  Bergmann, 
president,  has  announced.  • 


64 


was  announced  last  month  by  Peter 
J.  Mooney,  president. 

Riggs,  who  spent  many  years 
with  NBC-TV  as  a  scenic  designer, 
won  an  Emmy  for  his  work  on  the 
network's  production  of  Thornton 
Wilder's  play,  "Our  Town."  • 


THE    INDEX    OF    SPONSORED    FILMS:    REVIEWED    IN     1966 


W  X- 


SPONSOR 

FILM   TITLE 

Issue  No. 

Page 

Water  Safety  PrDgraiii-s 

Hiisic  Techniques  for 

Drownproofinfi 

2 

Wflcnme  Wagon   Iiit'l  Inc. 

The  Welcome  Wagon 

Opi>ort  unities 

1 

Julius  Wile 

The   Sketchbook  of  the 
Wonelerful   World  of 

Julius  Wile 

1 

203 

Wi.sLonsin   Board  nf 

We  Like  It  Here 

1 

116 

Economic  Dev't 

Wilson  Research  Foundation 

The  Chaitfiins  Vietv  of 

the  Change  of  Life 

4 

3.5 

Weverliaeuser  Companv 

Tomorrotv's   Trees 

8 

38-39 

Xerox  Corporation 

Coniftany  for  Lunch 

FREE! 

30-DAY 
TRIAL 


there  are  flanges  and  split  reels  which 

HANDLE  ALL  FILM 

any  way  it  comes;  on  reels,  on  positive  cores,  on  negative 
cores,  or  tight  wound.  They're  the  new  patented 
MASTEREEL  flanges  and  split  reels. 


there  are  split  reels  whose  halves  are 

IIMTERCHANGEABLE 

flanges  which  can  instantly  engage  with  any  other  flanges 
of  the  same  film  size  to  form  a  spHt  reel.  They're  the  nevv 
patented  MASTEREEL  flanges  and  split  reels. 


there  are  flanges  and  split  reels  which  are 

FULLY  COMPATIBLE 

with  all  your  present  equipment;  they  fit  all  rewinds,  pro- 
jectors, editing  or  viewing  equipment.  They're  the  new 
patented  MASTEREEL  flanges  and  split  reels. 


Incredibly  simpip,  romplflnly  versatile,  ihese  all-purpose  flanges 
dnd  spill  reels  art'  ihp  heart  of  ihe  new 

MASTEREEL 

FILM  HAIUDLIIMG  SYSTEM 

The  reiull  of  exliaustive  pnidijcl  design  and  development  based 
on  years  of  professional  film  handling  experience.  Wilh  just  one 
pair  of  MASTEREEL  split  reels  in  ihe  film  size  of  your  choice,  you 
can  use  inexpensive  plastic  film  cores  Instead  of  reels  and  also 
start  saving  important  money  in  all  other  phases  of  film  handling. 
Anytime  you  choose  to  save  more,  you  can  use  the  new  sturdy 
lightweight  MASTEREEL  plastic  film  cases  for  unbelievable  sav- 
ings in  storage  and  shipping. 


Wani  to  kno' 


'  Wnle  us  for  detail 


(OSd  MASTEREEL   IIMDUSTRIES,   INC. 

25  HOME  STREET,  WHITE  PLAINS.  NEW  YORK  10606    TEL   (914)  946.««4  /  DIRECT  NYC  TEL   (313)  333.1488 

CSS   4  MASIEREEL  ...  Irtavfftt  .1  UASTtREEl.  'NOUSTRiES.  IHC 


Bob  Haymes  Forms  Own  Compij 
in  New  York:  "Creative  Cell" 

i-T  Bob   Haymes,   composer,   p 
ducer  and  director  of  network  >. 
dio,    television    and    industril 
shows,  has  formed  his  own  col 
pany  in  New  York  called  "Cr 
live  Cell." 

Creative  Cell  will  serve  as  a  t; 
force  to  sponsors  and  agencies  » : 
are    seeking  creative   concepts 


Bob  Ha\nies:  heads  Creative  Ce 

print,  films,  television  and  indi 
trial  theatre.  The  Creative  C 
group  —  composed  of  writers  a 
art  directors  from  New  York  agf 
cies  —  handle  assignments  l 
every  communication  from  a  sin; 
print  message  or  commercial  tc 
series.  They  work  on  a  continui 
basis  for  agencies  and  advertisi 
or  on  a  single  assignment. 

Haymes.  president  and  creati 
director  of  the  new  company,  I 
gan  his  career  as  a  vocalist  and 
tor  in  Hollywood  films,  and  Y 
been  in  New  York  since  19 
where  he  has  written,  produc 
and  appeared  on  his  own  radio  a 
television  shows  on  NBC,  CE 
ABC-TV,  and  Metromedi 
WNEW  and  Channel  5.  His  son 
have  been  recorded  by  almc 
every  major  recording  artist.  Ha 
mes  has  just  completed  the  ere 
tive  work  on  National  Geograp 
ic's  1967  presentation  to  advert 
ers. 

For  the  past  five  years,  Haym 
has  written,  composed  and  direct 
the  "Motorama"  show  for  Genet 
Motors;  the  Calvert  Christm 
show,  the  graphics'  change  prese 
tation  for  Mobil;  and  films  for  B; 
Bra.  of  New  York  City. 

*  *  « 
Pare  Lorentz,  Jr.  loins  Savage 
Friedman  as  Executive  Producei 
'i-  Pare  Lorentz,  Jr.,  has  been  a 
pointed  Executive  Producer /C 
rector  of  "The  Specials  for  Indu 
try  and  Documentary  Division 
Savage /Friedman,  New  York  T 
Commercials  production  house 


BUSINESS    SCREE 


-#^^ 


"•..IJ.,ii.i. 


The  Company  Newsreel:  It's  Monsanto's  18t 


Another  Califontia  llighmiy  Patrol  session  sitoivn  in  "TIic  Thin  Bhie  Line." 


THE    THIN    BLUE    LINE: 

(CONTINUED       FROM       PAGE       41) 

try  that  the  film  can  be  the  basis 
of  a  fine  public  service  campaign. 

"Show  it  to  local  luncheon  and 
civic  clubs,  church  groups,  schools, 
etc.,"  says  a  letter  to  agents. 
■"You'll  build  your  reputation  as 
a  civic  leader  and,  at  the  same 
time,  pre-sell  your  agency  name." 

The  letter  is  part  of  a  hand- 
some kit  sent  to  agents,  which  also 
contains:  an  illustrated  description 
of  the  film,  suggested  introductory 
remarks  about  the  film,  a  check- 
list on  how  to  stage  a  film  pro- 
gram, a  proposed  letter  to  send 
to  local  groups  offering  the  film, 
a  proposed  press  release  for  dis- 
tribution to  local  newspapers  prior 
to  a  showing  of  the  film,  an  audi- 
ence handout  booklet  (a  reprint 
of  an  article  by  a  law  professor 
about  the  police  and  the  public), 
and  four  "Help  the  Police"  mail 
inserts  for  policy  holders  and 
prospects.  It  is  an  outstanding  pro- 
promotional  kit  and  should  con- 
siderably enhance  the  value  of  this 
excellent  film. 

The  Thin  Blue  Line  is  available 
from  all  offices  of  Modern  Talk- 
ing Picture  Service,  as  well  as 
through  Kemper  agents. 

Credits  for  Wolper  Productions 
include  Mel  Stuart,  executive  pro- 
ducer; Bill  Friedkin,  producer  and 
director;  Bud  Wiser,  writer;  and 
Vilis   Lapenieks,   cinematography. 

It  is  a  standard  operating  pro- 
cedure for  this  leading  documen- 
tary film  producer  that  back  of 
the  immediate  live  action,  which 
seems  to  explode  spontaneously 
right  off  the  screen,  is  an  incredi- 
ble amount  of  research. 

According  to  Mel  London,  vice- 
president  of  Wolper's  Industrial 
Film  Division,  the  company's  type- 
written file  of  research  material 
for  The  Thin  Bhie  Line  occupies 
a  volume  slightly  larger  than  the 
Manhattan  Telephone  Directory. 

Kemper  Insurance  is  planning 
a  series  of  programs  on  subjects 
of  public  interest,  and  research  is 


66 


constantly  building  up  for  films  on 

such  pressing  problems  as  juvenile 
delinquency.  • 


THE  Company  Newsreel  can 
be  a  very  effective  way  to 
communicate  events  to  employees 
throughout  today's  widely-scat- 
tered corporate  plants.  The  Mon- 
santo Company,  through  its  active 
public  relations  department,  puts 
this  tool  to  work  every  year  and 
its  1966  Newsreel  is  one  of  the 
best! 

Produced  by  John  G.  Walsh, 
manager  of  special  projects  in 
Monsanto's  p.r.  department,  this 
18//i  consecutive  film  in  the  series 
takes  its  viewers  to  Texas,  New 
York,  London,  Luxembourg, 
Idaho,    Louisiana,    Texas,    Wash- 


When  Hollywood  Film  Enterprises  says  — 

COMPLETE  UMM  FILM  LABORATORY  SERVICE 

it  means: 

Daily  Processing  oi 
\/  B  &  W  Negative 

V  B  &  W  Reversal 
\/Ektachrome  Type  7255 

V  Ektachrome  E.R.  Type  7257-7258 

V  Ektachrome  M.S.  Type  7256 
\  '  Ektachrome  E.F.  Type  7242 

Same-Day  Service  — 

processing  your  color  originals 

and  furnishing  color  prints  — 

\    Ektachrome  Dailies 

\'  Kodachrome  Dailies  (expedited  service) 

Providing 

\    Optical  Masters 

\ '  Reduction  Prints 

\/  Additive  Scene-to-Scene  Color  Printing 

y/  Eastman  Color  Internegative 

Kelease  Prints  — 

\  Black  &  White 
\ '  Eastman  Color 
\ '  Kodachrome 

And  Always  — 
PERSONALIZED  SERVICE.  To  find  out  what  Personalized 
Service  can  tnean  to  you,  ask  any  of  our  regular,  satisfied 
customers,  or  better  yet,  try  us! 

HOLLYWOOD  FILM  ENTERPRISES    INC. 

6060  SUNSET  BLVD    ■  HOLLYWOOD,  CALIFORNIA  90028  ■  PHONE  213.  464-3181 

FOR  Ty\^/m£4pJ 


in/5;oLOR 


or  Black  &  Wliile 
Serving  fUm  producers  since  1907  — 
The  Laboratory  thaVt  OLDEST  in   Experience 

and  ISEWEST  in   Equipment   .   .  . 


ington,  D.C.,  Cape  Hatteras  ; 
Wales,  in  addition  to  show 
some  St.  Louis  scenes. 

As  international  in  scope  as  i; 
company  itself,  the  reel  shows  i; 
lissome  Gretchen  Wyler  as  ;; 
demonstrates  Actionwear  stre  i 
garments  for  clothing  buyers  i 
New  York's  Latin  Quarter;  dai. 
ers  in  native  costumes  perform  t 
a  festival  in  Wales;  and  thei; 
even  a  home  run  on  AstroTurf  i 
Houston's  Astrodome. 

Wilis    Praise    of    Film    Critic 

A  noted  film  critic  who  sav, 
reel   (George  Wead)   found  it  ; 
fetching  piece  of  work.   To  hi 
me,"  he  said,  "it  would  have  to 
for  while  I  feel  some  affinit\ 
daily  news.  I  have  no  connect  i 
with  Monsanto   (even  if  the  f  v 
shows  how  hard  it  is  not  to  ci-i 
nect  somewhere  with  a  Monsa  r 
product)." 

For     critic     Wead,     "the 
moments"  were  "the  surprise- 
detail  or  visual  beauty  I  woul 
have    expected    from    a   chen 
company's  annual  news  reviev. 
a  yacht  or  a  quarterback  cult : 
into  the  camera,  a  Turkish  n' 
keting    executive's    striking    n 
tache    or    Monsanto's    steam  t 
float   moving   away,   like   Chj 
Chaplin  down  that  familiar   i 
road,  into  the  Gateway  Arch 

Shown  to  All  Monsanto  PeopU 

Monsanto     employees     on 
levels  and  in  all  plants  in  the  L 
and  abroad,  share  the  1966  A< 
reel.  In  St.  Louis  it  was  shown  i 
conference  rooms,  at  the  Resea  i 
Center    and   there    was   even 
early  showing  for  members  ol 
company's     housekeeping     cr 
who  work  throughout  the  nigh 
the  General  Offices. 

The  1966  reel  produced  by  .1. 
Walsh  was  edited  by  Robert  Jol  • 
son,  scripted  by  Richard  Kotn. 
and    narrated    by    Thom    Le 
Monsanto's  a  firm  believer  in 
film   medium   and   asks  only 
the   company   get    full   dollar 
every  foot  on  the  screen.  This  i 
it  got  SI. 50  for  every  centini 
and     employees     got    better 
quainted  with  the  most  interc^-i 
events  of  their  far-flung  organ i 
tion   as   they  happened  last  yc 
It  should  give  other  companicJ 
good  idea.  > 

*       *        * 

Trend  Is  lo  Color  in  TV  Spots 

lk  79  per  cent  of  the  tele\l^ 
commercials  entered  in  the  Am 
ican  TV  Commercials  Festival 
'67  are  in  color.  Only  47  per  o 
were  in  color  last  year;  only 
per    cent    had    color    in    '65. 


BUSINESS    SCRE 


II 


echnicolor:  Sound  Plus  Super  8 

A  Behind-lhe-Scenes  Report  on  the  Krsearcli  and  Dcsifjn 
Work  Vi  hich  Made  Possible  the  iNew  1000  Sound  Projector 


[  I  HE  Question  was  "When?" 
I  Though  Technicolor  itself  said 
pthing  on  the  matter,  right  from 
le  1961  introduction  of  the  revo- 
itionary  Snim  Instant  Projector 
ith  Magi-Cartridge,  both  the  film 
idustry  and  the  public  took  it  for 
ranted  that  in  time  a  sound  ver- 
iin  would  appear. 
They  were  right,  of  course,  and 

I  jie  answer  is  "Now." 

J  Research  did,  in  fact,  begin 
tuickly  following  introduction  of 
le  silent  unit.  As  soon  as  the  pro- 
itctor  was  seen  free  of  tlaws  in 
Jfoad-scale  use  by  the  public,  tech- 
lllcians  set  to  work. 

I I  Their  first  move  was  a  logical 
I^tempt  to  adapt  sound  to  the  al- 

-•ady-cxisting    projector.    It    was 

pted  that  the  small  cartridge  was 

I  limiting  factor,  unable  to  handle 

lisincss  needs  for  longer  films  and 

'  I. ike  television  productions  gen- 

,illy  running  a  half  hour. 

Before   long  it  became  evident 

lai  the  small  frontal  area  of  the 

irt ridge  wouldn't  permit  separa- 

n  of  picture  and  sound — the  for- 

cr  running  intermittently  at  24 

lames  per  second,  of  course,  and 

Ic  latter  needing  to  move  at  con- 

'  lant    speed.    This    was    an    even 

eater  problem  than  the  limit  on 

m-length. 

For  a  short  time  technicians  ex- 
;rimented  freely,  trying  every- 
ing.  Then,  seeing  clearly  that  it 
as  "no-go,"  and  needing  to 
oaden  the  silent  line  to  include  a 
ar  projection  model,  the  com- 
1  iny  scrapped  the  adaptation  proj- 
t. 
Advent  of  Super  H  .\nnoiincecl 

If  The  halt  was  happily-timed,  for 
\  on  afterward,  to  allow  them  lead- 
tie  to  prepare  for  it  before  public 
wnounccment,     Eastman     Kodak 
Id  the  processing  laboratories  of 
e  coming  of  Super-8. 
Moving  into  this  new  area.  Tech- 
color  began  a  three-phase  study, 
fvo   separate    engineering   teams 
■Ere  set  up  to  establish  the  prin- 
Iplcs  to  be  used  in  the  ultimate 
(nm  Technicolor  sound  projector, 
he  first  of  these  was  headed  by 
lalcolm   Townsley,   a   consultant 
lid  a  former  Bell  &  Howell  engi- 
ker.  This  group  was  instructed  to 
■  iork    out    a    preliminary    model 
.  fing  a  rcel-to-reel  cartridge. 

tThc  other  team,  led  by  Clarence 
hrader.  the  inventor  of  the  In- 
(|ant  Projector  and  then  (as  now) 


vice-president  of  Eversharp,  Inc.,  a 
Technicolor  affiliate,  was  assigned 
to  do  a  feasibility  study  of  a  unit 
using  an  endless  loop  cartridge. 

The  scales  were  weighted  a  bit 
in  favor  of  the  latter  because  of  a 
suspicion  this  would  mean  a 
smaller  projector  in  the  end,  but 
there  were  advantages  apparent  in 
both  principles  and  they  had  to  be 
checked  out.  There  was  pay-dirt  in 
the  previous  research  for  both 
teams;  some  aspects  of  miniaturi- 
zation emerged  from  the  aban- 
doned sound-adaptation  work. 

Begin   Optical  Sound    Kesearch 

In  the  third  phase,  and  parallel 
to  the  work  of  the  other  two  teams. 
Technicolor's  Motion  Picture  Divi- 
sion engineering  group,  working 
with  Todd-AO  engineers,  began  to 
research  the  problems  of  putting 
optical  sound  on  Supcr-8.  The  tar- 
get was  a  three-rank  format  on 
35mm  stock.  This  would  mean  de- 
livery to  the  customer  of  film  with 
the  super  8mm  perforations  un- 
touched, assuring  increased  film- 
life.  Since  there  are  no  reference- 
points  in  this  procedure,  registra- 
tion of  three  colors  promised  to  be 
tricky.  Developing  a  technique  for 
exposing  and  developing  three  sil- 
ver sound  tracks  on  color  stock, 
without  touching  the  picture  area, 
similarly  held  a  number  of  research 
booby-traps. 

Toward  the  latter  part  of  1964 


TECHNICOLORS  "lOOO"  SUPER   8  SOUND  PROJECTOR 


Here's  the  new  Technicolor  1000 

iiilh  optical  soiiiuL  instaiil  rurtrid, 


Super  S  motion  picture  projector 
!ii-loacI:iig.  It  inigltx  18  potindx. 


the  decision  was  made  to  disregard 
a  possible  amateur  market  for  the 
8mm  sound  projector  and.  without 
any  sort  of  compromise,  produce  a 
professional  industrial  unit  even 
though  the  market  would  be 
smaMer.  The  consideration  was 
"what  does  the  16mm  sound  pro- 
jector do — and  how  can  we  do  it 
better  and  less  expensively'?" 
Why  They  Chose  Optical  Sound 
The  concept  of  the  Magi-Cart- 
ridge was  widely-accepted  by  this 
time  and  this  firmed  the  decision  to 
use  the  endless-loop  design.  The 
first  system  used  magnetic  sound, 
but  since  the  design  specifications 
called  for  the  sound  system  to  be 


They  helped  to  develop  Technicolor's  new  "1000"  Super-8  sound  projector. 

Pictured  (left  to  right):  C.  Keith  Rch  (seuted),  the  cnmparnj'^  chief  of  engi- 
neering- Chtrence  O.  Shruder.  engineering  con.mltant:  Carl  F.  Fazekas, 
Technicolor  manager  of  operations:  and  Robert  T.  Kreiman,  vice-president 
and  genirid  manager  of  eiimpani/.s  Commercial  and  Educational  Division. 


a  module,  permitting  changes  to 
be  made  without  redesigning  the 
whole  package,  as  technological 
advances  were  made,  the  direction 
toward  optical  sound  was  pointed 
even  more  strongly,  notwithstand- 
ing the  striping  capabilities  of 
Technicolor's  own  Magnacraft  Di- 
vision. Adding  emphasis  was  rec- 
ognition that  the  professional/in- 
dustrial use-concept  could  ignore 
the  user's  own  sound  recording,  but 
would  call  for  multiple  prints,  with 
costs  a  significant  factor,  so  that 
optical  sound  became  still  more  im- 
portant. 

In  a  reasonably  short  time  the 
laboratory  reported  that  it  could 
deliver  optical  sound  prints  at  two 
cents  a  foot  less  than  the  cost  of 
prints  with  magnetic  sound.  TTicn 
it  was  demonstrated  that  high- 
speed triple-rank  printing  could  de- 
liver Super-8  footage  at  a  price 
even  lower  than  standard  8mm. 

Continuing  sound  and  labora- 
tory research  produced  a  system 
using  a  color-sensitive  photocell  to 
read  a  track  actually  printed  with 
color  dyes,  rather  than  in  silver. 
Done  on  blank  acetate,  this  elimi- 
nates a  separate  black  and  white 
printing,  and  overcomes  the  prob- 
lems of  growing  silver  shortage. 
While  plans  were  not  made  to  begin 
use  of  this  system  with  release  of 
the  projector,  it  was  determined 
that  projectors  would  be  equipped 
for  it,  right  from  the  start,  antici- 
pating fulfillment  of  tomorrow's 
technology. 

Design  \\  ork  Took  Two  Years 
After  two  years  of  elapsed  time 
and  many  man-years  of  work,  the 
basic  design  specifications  were 
locked  up.  The  project,  with  the 
Schrader    team's    prototype,    was 


r 


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68 


Sight /Sound  Innovation:  Technicolor's  1000 


(CONTINUKD    FROM     PAGE    67) 

handed  to  the  permanent  engineer- 
ing staff  headed  by  Chief  of  Engi- 
neering Kcilh  Reh,  with  Carl  Fa- 
zekas,  manager  of  operations,  as 
general  supervisor. 

A  noted  stylist,  Tor  Petterson, 
was  called  in  to  handle  the  proto- 
type. Using  only  three-dimensional 
models  he  turned  out  a  full  scale 
styling  model  which  was  matched 
closely  by  Clarence  Schrader  and 
the  design  team  which  had  to  be 
sure  of  practicality  for  manufac- 
ture. They  carried  the  cartridge, 
mechanical  components  and  the 
sound  system  through  the  engineer- 
ing prototype  in  its  final  form. 

The  industrial  engineering  group 
under  Jack  Meadows  then  took  the 
project  to  be  laid  out  for  manufac- 
turing methods  and  the  provision 
of  assembly  tooling.  As  soon  as 
the  requirements  were  worked  out, 
plans  were  completed  for  and  con- 
struction begun  on  a  new  building 
in  Costa  Mesa,  California — now 
occupied — to  house  the  entire 
Commercial  and  Educational  Divi- 
sion's operation.  Ample  space  was 
provided  for  production  lines  for 
the  newest  member  of  the  Techni- 
color equipment  family. 

Offer  Tape-to-Film   Transfer 

It  was  about  this  time,  too,  that 
Technicolor  established  the  Vid- 
tronics  Division  to  handle  video- 
tape copying  in  color  and  black 
and  white.  Procedures  were  devel- 
oped here  for  making  tape-to-film 
transfers  in  such  a  way  that  Super-8 
as  well  as  other-size  prints  could  be 
taken  from  videotape.  This  cleared 
the  way  for  fast,  simple  production 
with  single  system  lip-sync  sound, 
camera  editing  and  effects,  low 
cost  lighting,  and  instant  playback. 
This  rounded  out  the  range  of  film 
sources  and  meant  easy  adaptation 
of  any  format  to  the  sound  pro- 
jector. 

■Ml  the  parts  of  the  project  came 
together  a  few  weeks  ago  when  the 
presidents  of  the  nation's  most  ac- 
tive business  film  production  com- 
panies were  invited  to  a  two-day 
Technicolor  session  at  Hollywood's 
Screen  Guild  Theatre.  Vidtronic 
techniques  and  standard  laboratory 
processes  were  shown,  including 
traveling  matte  and  autoselective 
printing.  The  story  of  capabilities 
was  climaxed  with  a  summary  of 
communication  methods  presented 
by  Drs.  Gerald  Kemp  and  Richard 
Lewis  of  California  State  College 
at  San  Jose.  They  showed  the 
whole  range  of  audio-visual  de- 
vices,   with    the    new    Technicolor 


1000  8mm  sound  projector  high- 
lighted. 

These    Were    Three    Objectives 

The  "no-compromise,  purc-pro- 
fessional/industrial"  projector  thus 
revealed  met  three  specific  require- 
ments which  Technicolor  people 
deemed  essential  if  they  were  to 
seek  converts  from  1 6mm  to  the 
new  format.  These  points  are: 

(1)  Complete  portahiUly.  Meas- 
uring 14'/4"  long,  11"  wide,  8'4" 
high,  completely  self-contained  in 
a  die-cast  aluminum  housing  with 
built-in  handle  and  with  no  need 
for  a  carrying  case,  the  compact 
Technicolor  1000  weighs  only  19 
pounds. 

Unique  design  concepts  include 
use  of  flanged  legs  which  serve  as  a 
cord-winder  to  eliminate  any  dan- 
gling power-supply  line,  and  a  6'/2" 
lens  recess  which  keeps  it  safe  from 
accidental  bumps  during  transport, 
eliminates  fingerprints  and  mini- 
mizes accumulation  of  dust. 

(2)  Complete  simplicity.  It  was 
recognized  that  with  the  need  for 
making  a  point  at  the  end  of  the 
picture,  neither  salesman  nor 
teacher  could  afford  time  to  re- 
wind the  film,  and  with  use  of  the 
endless-loop  cartridge  the  ultimate 
in  simplicity  was  gained  with  elim- 
ination of  both  threading  and  re- 
winding. Solid-state  sound  ended 
the  need  for  any  warmup  or  ad- 
vance turn-on  of  an  amplifier.  It 
also  permitted  use  of  a  single-panel 
control  consisting  chiefly  of  two 
buttons — a  green  one  which, 
pushed,  makes  everything  go,  and 
a  red  one  which  shuts  off  every- 
thing. Simplicity  even  provides  for 
the  problem  of  the  absent-minded 
or  otherwise-occupied  projection- 
ist/salesman/teacher: if  he  fails  to 
push  the  red  button,  a  notch  at  the 
end  of  the  film  activates  a  micro- 
switch  and  the  shut-off  is  auto- 
matic. 

(3)  Low  cost,  not  only  in  the 
unit  itself  but  also  in  prints  and 
cartridges.  The  Technicolor  1000 
with  its  impressive  gains  over 
silent  projection  equipment,  carries 
a  modest  industrial  consumer's 
price  tag  of  $299.95. 

In  value  comparison,  the  unit 
gives  a  light  output  twice  as  great 
as  even  the  brightest  silent  pro- 
jector, aad  one  which  compares  fa- 
vorably with  many  16mm  sotE^d 
projectors,  through  use  of  a  l«Av 
voltage  (for  coolness  and  brilli- 
ance )  quartz  halogen  lamp  coupled 
with  a  20mm  Fl.l  high  aperture 
lens.  The  lamp  has  a  40-hour  life 
with  no  deterioration  durini;  use. 


Snap  in  the   Movie-Cartridge,  pi 

the  green  "Go"  button  on  top  of  : 
projector  and  the  slww  i.<t  on.  Te 
nicolor  1000  sotind  cartridges 
of  two  sizes:  one  uith  up  to 
minutes  of  fihn;  the  other  to  sh 
up  to   10   minutes  of  picture. 

Turbine  cooUng,  and  an  initial  b 
lower  than  that  of  a  silent  niachi 
mean  a  great  reduction  in  film  i 
terioration  and  color  fading 
Optical  Sound  System  Element 

The  optical  sound  system  use 
special  hum-eliminating,  high-fid 
ity  DC  exciter  lamp  with  a  life 
1000-1-  hours,  which  doesn't  ns 
replacement  between  normal  p 
jector  maintenance  periods.  So 
state  construction  means  increas 
reliability  and  lower  operating  ccT 
As  previously  noted,  use  of  opti' 
sound  nets  a  2-cents-a-foot  savi 
in  print  cost  over  magnetic  soi 
prints. 

Cartridge  design  for  reliabU 
and  economy  called  for  most  of  ( 
mechanism  to  be  in  the  project 
The  film  actually  rests  on  a  tui 
table  driven  by  a  projector  capst; 
The  weight  of  the  film  is  not  trai 
mitted  to  the  film  advance,  a 
longer  film  and  cartridge  life 
suit.  There  are  no  sprockets  in  l 
projector  itself,  of  course;  this  ell 
inates  a  major  source  of  film  da 
age. 

Cost  of  Two  Cartridges  \otec 

A  complete  600-foot  cartrid 
with  up  to  half-hour  capacity, 
eluding  film  lubricating  and  lo! 
ing,  is  priced  at  $5.95.  The  2( 
foot  cartridge,  with  lubrication  a 
loading,  is  $4.50. 

It's  not  hard  to  guess  that 
new  Technicolor  1000,  the  Inst: 
Projector  with  the  voice,  will  a 
new  dimensions  to  Super-8  and 
seen — and  heard — in  fast-incre 
ing  numbers  across  the  country. 


« 


BUYERS    READ    BUSINESS    SCRE 


BUSINESS    SCRE 


i-v  equipment  trade  fair 


EW  PRODUCTS  &  ACCESSORIES 
idiscan,  Inc.  Announces  16mm 
(irtridge-Load  Filmslrip  Projector 
A  new  16mm  audiovisual  film- 
>  p  'iystem  combining  sight  and 
!   in  a  single  sealed,  snap-in 
Icctronically    operated   cart- 
is  now  being  marketed  by 
.an.  Inc.  of  Bellevue,  Wash- 

five-inch    plastic   cartridge 

up    to    225    separate    film 

-  and  delivers  up  to  25  min- 

'I   magnetic  audio-taped 

Both  sound  and  continuous 


in  Soiiiid  Filmslrip  Projector 

iilm  are  perfectly  synchro- 
tn  the  sealed  cartridge,  which 
[i|y  "plugged  in"  the  Audis- 
ojector. 

rear-screen  projector  weighs 
lian  12' 2  pounds  and  has 
1  controls  for  volume,  pic- 
ild  and  rapid  advance.  Cart- 
play   automatically   as   pro- 


FOR  PRODUCTION  AND  PROJECTION 

grammed  and  shut-off  is  automatic. 
1 6mm  film  strips  can  be  easily  con- 
verted from  existing  35mm  slides 
or  strips;  audio  tapes  are  made 
from  existing  records  or  new  tape 
recordings. 

Write:  Audiscan.  Inc.,  1414 
130th  N.  E.,  Bellevue,  Washington 
98004  for  prices  and  local  dealer 
contacts  or  ask  our  New  Products 
Desk  to  forward  your  inquiries  to 
the  manufacturer.  • 


Kalart/ Victor  Sound  Projector 
Has  the  Marc  300  Light  Source 

The  Kalart  Victor  70  MC-3 
projector  now  features  the  new 
General  Electric  Marc  300  light 
source. 

This  16mm  sound  projector  con- 
tinues such  Victor  features  as 
safety  film  trips  to  detect  film  prob- 
lems, single-drive  sprocket  and 
top-mounted  reels.  It  has  a  180- 
degree  swing-out  lens  that  facil- 
itates threading  and  cleaning. 

The  Model  70-MC-3  is  said  to 
produce   clear,   sharp   sound   with 


IROFESSIONAL 

'ITLE  Typographers 
lot-press  Craftsmen 


UNCE    1938 


ITnlf  for  FREE  iyf>e  chart 


m  KNIGHT  TITLE  SERVICE 

Vs\       MS   W»»   4S»h   Si      N»»   Yoflr     W     r 
^= — 

BKO  TOWNELL 
Writer -Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


Kalart /Victor's  Model  "iO-M-Z 
cither  a  15-walt  amplifier  and  5- 
inch  by  7-inch  speaker  or  with  the 
25-watt  amplifier  and  its  large  12- 
inch  speaker.  A  wide  range  of  ac- 
cessories is  also  available.  • 

»       »       « 
Successful  Splicing  Cement  for 
"Cronar"  Introduced  by  Du  Poni 

The  first  successful  splicing 
cement  for  "Cronar"  polyester  film 
and  other  polyestcr-bascd  motion 
picture  film  was  recently  demon- 
strated by  Du  Pont.  Acetate 
cements  do  not  work  with  poly- 
ester film  and  previous  polyester 
cements  caused  rapid  crystalliza- 
tion of  the  film  base,  resulting  in 
brittle  or  weak  splices. 

"Cronar"  splicing  cement  cm- 
ploys  conventional  solvent  splicing 
techniques  and  strength  is  said  to 
increase  within  the  first  few  hours 
.ichieving  about  90  per  cent  of  its 
ultimate  strength  in  three  hours.  • 


Quality  . . . 

TIME  AFTER  TIME,  IN  TIME  ...  at 


IMum 


•  IVI 


iT>Jc::, 


/ 


or 

a  16-35mm  Developing  and  Printing 

t^  Block  White    ii    Eastman  Color 

it  Ektachrome     ir     Kodachrome 

"it  Reduction  &  Blowup  Printing 

it  Reversal  Printing  and  Developing 

it  Editing  and  Conforming 

it  Titles    it    Inserts 

it  Stop  Motion    i^    Animation 

A    Frte    Booklet    is    availablt    that    wilt    be    helpful    in    ttodget 
preparation  and  tlie  Itandling  of  pre-print  mmteriots.  Writo  today. 

33  WEST  60TH  STREET   .   NEW  YORK,   N.  Y.   10023 

Telephone:  COIumbus  5-2180    •    A/C  213 


THERE'S  NOTHING  FINER  THAN 

POLY-CONS 


POLYETHYLENE 

CONTAINERS 


Exclusive . . . 

•  Hinged  lid. 

•  Unbreakable  Polyethylene. 

•  Moisture-proof,  dust-proof. 


•  Fit  standard  storage 
containers. 

•  Available  with  plain  or 
custom  printed  labels. 


2  Sizes  , . , 

No.  1:  l'/2xl'/2"  In  red.  yellow,  blue. 


green,  orange,  magenta, 
wtiite.  black  and  natural 


No.  2:  l'/2"x2'    In  red.  blue,  green 
and  natural. 


RICHARD     MANUFACTURING     CO 


5914     NOBLE     AVE 


VAN     N  U  V  S 


MBER    2    ■   VOLUME    28 


mTBMLMlimMlirAllMD-VimilHI^ 


Trends  in  the  BUSINESS  of  Audio-Visua  | 


EASTERN  STATES 

.   MARYLAND   • 

Stark-Films  (Since  1920).  Howard 
and  Centre  Sis.,  Baltimore  I.  LE. 
9-3391. 

•  MASSACHUSETTS  • 

Cinema,  Inc.,  234  Clarendon  St., 
Boston  02116. 

•  NEW  YORK  • 

Buchan  Pictures,  122  W  Chippewa 
St.,  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1775 
Broadway,  New  York   10019. 
Phone  212/JUdson  2-4060. 

Training  Films,  Inc.,  150  West  54th 
St.,  New  York  19.  CO  5-3520. 

Vlsnal  Sciences,  599BS  Suffern. 

.  PENNSYLVANIA   . 

Appel  Visual  Service,  Inc.,  12 
Eighth  St.,  Pittsburgh   15222. 

Oscar  H.  Hirt,  Inc.  41  N.  11th  St. 
Philadelphia,  19107.  Phone:  215/ 
923-0650. 

I.  P.  Ulley  A  Son,  Inc.,  Box  3035, 
928  N.  Third  St.,  Harrisburg 
17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  . 

Colonial  FUms,  71  Walton  St.,  N. 
W.,  JA  5-5378,  Atlanta. 

•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 

St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  . 

Robt.    H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

3518  W.  Devon,  Chicago  60645. 
Phone:  312/IR.  8-9820,  or  571 
West  Randolph,  Chicago  60606, 
Phone:   312/263-5076. 


.  MICHIGAN  . 

The  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

.  MISSOURI   • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave..    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

.  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
A-ve.,  Cleveland  44114. 

Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E..  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28 
HO  6-1651. 

The  Jam  Handy  Organization,  305 

Taft  Building,   1680  N.  Vine  St., 
Hollywood  90028.  HO.  3-2321. 

Photo  &  Sound  Company,  5515 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  213/HOllywood  6-7681. 

Raike   Company,   Inc.  A-V   Center, 

641    North    Highland    Ave.,    Los 
Angeles  36.  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  1 1 6  Na- 

toma   St.,    San   Francisco   94105. 
Phone:  415/GArfield   1-0410. 

•  COLORADO  • 

Cromars'  Audto-Visual  Center,  922 
Bannock,  Denver  80204. 

•  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th    Ave.     Portland 
97214   Phone:   503/233-5621. 

.  UTAH  . 

Deseret  Book  Company,  44  East 
South  Temple  St.,  Salt  Lake,   10. 


Calvin  Completes  Lab  Facilities  to 
Process  All  8mm  Sound  Films 

fr  Completion  of  facilities  for  re- 
duetion  printing  and  processing  of 
both  optical  magnetic  sound  for 
standard  and  Super  8  motion  pic- 
ture films  have  been  announced 
by  Calvin  Productions,  Inc..  Kan- 
sas City,  Missouri. 

The  company,  which  has  been 
printing  and  processing  8mm  silent 
film  since  1947.  looks  for  a  signif- 
icant increase  in  the  use  of  sound 
films  in  that  dimension.  Recent  in- 
troduction of  projectors  for  both 
types  of  sound  have  given  new  im- 
petus to  this  phase  of  the  film  me- 
dium, according  to  marketing  man- 
ager Larry  Kauffman.  • 

"The  Film  Company"  Formed  by 
John  Hynd  and  Michael  Reese,  Jr. 

■k  Two  award-winning  film  direc- 
tors-producers, John  Hynd  and 
Michael  Reese,  Jr.  have  teamed  up 
to  form  The  Film  Company  in  San 
Diego,  California. 

Reese,  who  recently  returned 
from  a  film  assignment  in  the  Far 
East  for  Sun  Dial  Films.  Inc.  and 
the  Navy,  is  a  former  director  and 
cinematographer  at  Convair.  Hynd, 
who  left  Convair  as  head  of  the 
motion  picture  and  television  sec- 
tion to  establish  a  film  production 
interest  in  Hollywood,  has  extend- 
ed his  activities  to  San  Diego. 

Both  men  are  active  in  affairs  of 
the  Industry  Film  Producers  Asso- 
ciation. Offices  have  been  estab- 
lished at  7969  Engineer  Road  in 
San  Diego.  Richard  A.  Noble  has 
been  named  sales  manager  for  The 
Film  Company  in  that  area.  • 

S:  *  * 

I  &  R  Film  Co.  in  New  Quarters 

7V  J  &  R  Film  Company,  manu- 
facturer and  distributor  of  editing 
equipment  and  western  representa- 
tive for  the  Plastic  Reel  Corp.  of 
America,  has  completed  construc- 
tion of  a  new  building  at  905  North 
Cole  Avenue,  Hollywood.  Offices 
and  factory  moved  into  the  new 
quarters  in  early  March.  • 

*      *     * 

Second  Int'l  Cine  Convention  at 
Photokina  in  Cologne  Next  Year 
ft  The  second  International  Con- 
vention of  Photography  and  Cine- 
matography in  Industry  and  Tech- 
nology is  scheduled  to  be  held  at 
Cologne.  Germany  during  the  next 
"photokina"  (World's  Fair  of  Pho- 
tography). It  will  be  open  on  the 
Cologne  fair  grounds  on  Septem- 
ber 28  and  continues  thru  October 
6th  in  1968.  • 


M 


70 


Keep  Up  With  Atomic  Progre: 
Check  Films  in  AEC's  Library. 

■■  As  nuclear  energy  and  rch 
aspects  of  the  atomic  energy  j 
gram  extend  deeper  into  the  hij 
of  industry  worldwide,  the 
great  interest  in  films  on  this  s 
ject.  A  prime  source  in  the  U. ! 
the  Atomic  Energy  Commiss 
Washington,  D.C.  20.545  and 
should  ask  to  be  kept  infon 
about  the  many  films  emana 
from  this  active  distributor. 

For  example,   last  January 
AEC    began    distribution    of 
nVs-minute    color    films    on 
preservation  of  fresh  seafoods 
fresh     fruits     and    vegetables 
radiation       pasteurization       ( 
Fresher  the  Belter  and  Farm  Fi 
to  )'oii).  During  March  the  A 
made  available  four  other  mo 
pictures  now  in  its  domestic 
libraries. 

Titles  and  content  of  these  I 
cate  the  range  of  subject  m; 
being  covered:  The  Mass 
Atoms  is  a  semi-technical  47-i 
ute  film  produced  by  Educatii 
Services.  Inc.  for  college  phyi 
classes;  SNAP-&:  System 
Nuclear  Auxiliary  Power  is  a 
minute  color  film  produced  by 
Aerojet-General  Corporati 
Atomic  Energy  for  Space,  a 
minute  color  film,  was  produce* 
the  Handel  Film  Corporation  i 
the  cooperation  of  the  AEC 
NASA;  and  The  Atom  and  I 
a  15-minute  film,  produced  by 
State  Film  Productions  for 
Connecticut  Yankee  Atomic  Po 
Company. 

*  *  * 
New  Super  8  Color  Print  Film 
Is  Announced  to  Labs  by  Kodat 
^-  A  new  color  print  film,  desig 
expressly  for  commercial  lab< 
tories  to  use  in  making  supe 
release  prints,  has  been  announi 
by  Eastman  Kodak  Company.  ' 
film  stock  will  be  available  | 
striped  for  magnetic  sound. 

Eastman  Color  Print  Film,  T> 
7380.  offers  significantly  finer  gu 
and  a  slight  improvement  in  sh;) 
ness  over  the  Types  5385 
7385,  but  is  approximately  c 
third  the  speed  of  those  35  mm 
16mm  color  print  films. 

Like  those  types,  however, 
new  print  film  is  a  multilayer  ci 
film  intended  for  making  color 
lease  prints  from  original  ci 
negatives,  color  duplicate  negati 
or  color  internegatives  from 
versal  originals.  The  new  T 
7380  print  film  will  be  offered  v 
or  without  magnetic  striping. 


BUSINESS    SCRE 


NEW!  PROFESSIONAL 


MAKE-UP  KIT 

^)eciaUij  Prtpared  For 

COLOR  MOTION  PICTURE  & 
STILL  PHOTOGRAPHY 

By  The 

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MAKEUP 

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INC. 


UBt 


Complete  New  Color  Process  kit  contains 
over  65  items  of  foundation  bases,  eye  color, 
Ip  color,  mascara,  lotions,  brushes,  puffs, 
etc,  plus  attractive  carrying  case  and  step 
by  step  instructions.  Includes  ail  make-up 
required  for  Ektachrome  ECO  7255,  EMF 
7256,  EF  7257  and  EF  7258.  color  negative 
=  :51  and  Ansco  242  film  stocks.  Also  ideally 

,.,ited    for    color    television    and    theatrical 

-ake-up  applications. 

'or  free  brochure  listing  over  250  indi- 
vidually priced  items  and  SMPTE  technical 
paper  reprint,  write  or  call  Exclusive  U.S. 
Distributor: 


F&B/CECOI 


MAIN  OFFICE: 
315  W.  43rd  St. 
New  York,  N.Y. 


(212)  JU  6-1420     Telei:   1-25497 


Branches  in:  HIaleah,  Fla./Washington, 
O.C./Allanta/  New  Orleans/  Cleveland 


iWi  genuine  RBEHUI  shipping  cases 


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FI8ERBIIT  DIVISION  OF  ikiiheimoi.ciinst.  mc 

6;i    .-.    26t^  St     N>.«  York    NY    lOOOl   •  OIOI    ir 


f 


THE  KDITORI.\L  VIEWPOINT: 

(CONTINUED  FROM  THE  PRECEDING  PAGE  16) 

Kennecolt   Copper   Company   by    MPO    Pro- 
ductions. 

Cuswm  (12  minutes).  Produced  for  E.  T. 
Barwick  Mills   by   Kahana   Film   Productions. 

The  Designer  (28  minutes  I.  Produced  for 
Machine  Design  .Magazine  by  Pelican  Films. 
Inc. 

Discover  Hawaii  (27  minutes).  Produced  for 
United  Air  Lines  by  Reid  H.  Ray  Film  In- 
dustries, Inc. 

Everything  to  Lose  (21  minutes).  Pro- 
duced for  the  Caterpillar  Tractor  Company  by 
Calvin  Productions.  Inc. 

Eureka  ( 13  minutes).  Produced  for  the  Na- 
tional Electrical  Contractors  Association  by 
Film  Dimensions. 

Giants  in  the  Valley  ( 20  minutes ) .  Produced 
for  American  Pipe  &  Construction  Co.  by 
John  J.  Hennessy  Motion  Pictures. 

Good  Old  Sam  (28  minutes).  Produced  for 
Merrill.  Lynch,  Pierce,  Fenner  &  Smith,  Inc. 
by  Parthenon  Pictures. 

The  Handtrap  Test  (20  minutes).  Produced 
for  United  States  Steel  Corporation  by  Malt 
Farrell  Productions. 

Hiiey  in  a  Hellicopler  War  ( 26  minutes ) . 
Produced  and  sponsored  by  Bell  Helicopter. 

Ideas  ( 1 3  minutes ) .  Produced  for  Sylvania 
Electric  Products  by  Wilding,  Inc. 

Let's  Get  Wet  (26  minutes).  Produced  for 
Johnson  Motors  and  Eastman  Kodak  by  Homer 
Greening. 

Long  Beacli  /.?  a  Symphony  (21  minutes). 
Produced  for  the  Long  Beach  Independent 
Press  Telegraph  by  G-P  Productions. 

The  Managerial  Revolution  (26  minutes). 
Produced  for  the  National  Industrial  Confer- 
ence Board  by  Henry  Strauss  &  Co. 

Mow  You're  Talking  (22  minutes).  Pro- 
duced for  the  Bell  System  by  Audio  Produc- 
tions, Inc. 

To  Reach  the  Dawn  (28  minutes).  Pro- 
duced for  Reynolds  Metals  by  Roland  Reed 
Productions. 

Sandia  Spinoff  ( I  1  minutes).  Produced  (and 
sponsored )  by  the  Sandia  Corporation. 

Sense  of  Responsibility  (25  minutes).  Pro- 
duced for  Newsweek  Magazine  by  Peckham 
Productions,  Inc. 

Small  Miracle  (14  minutes  I.  Produced  for 
IBM  by  Henry  Strauss  &  Co. 

You  and  Office  Safety  (10  minutes).   Pro- 
duced for  the  Xerox  Corporation  by  Holland- 
Wegman  Productions,  Inc. 
I        Wings  to  Great  Britain  (28  minutes).  Pro- 
duced for  Pan   American  World   Airways  by 
Henry  Strauss  &  Co. 
,        World's  Most  Modern  Flute  Mill  (15  min- 
I  utes).   Produced   for   Bethlehem   Steel   Corpo- 
ration by  Mode-Art   Pictures.   Inc. 
•       •       • 

You've  read  abtiut  many  of  these  in  the 
'  pages  of  Business  Screen;  but  have  you  and 
your  corporate  or  trade  group  assiKiates  seen 
the  pictures?  If  you  haven't,  contact  the  pro- 
ducers or  the  sptmsors  credited  above  and  fol- 
low through  tor  an  experience  in  viewing  some 
outstandinu  current  industrial  lilm  fare.  • 


m^o  ^^ 


'm?to 


^iSO 


1  he  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing of  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  to  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 


NEW  YORK 
10023 


HOLLYWOOD 
90038 


acolorooTie 
Iron  a  iik  strip? 


Z003VIS 


artfSirmcliosi 

SYiicliroiiiKcil 
to  voice,  iiiiisic, 
sound  elffects  i 


BER    2    ■    VOLUME    28 


71 


News  Along  the  Film /Tape  Production  Line 


MFC's  Chicago  Branch  Expands 
in  North  Michigan  Ave.  Facilities 
■i:  MPO's  Chicago  brancli  has 
moved  to  new  headquarters  at  528 
North  Michigan  Avenue,  right  in 
the  heart  of  the  Chicago  advertis- 
ing agency  district. 

The  new  faciUties  include  ex- 
panded cutting  rooms,  as  well  as 
additional  convertible  au.\iliary  ed- 
itorial offices.  Plans  are  being 
made  for  future  projection  and 
screening  facilities.  The  new  loca- 
tion encompasses  just  about  dou- 
ble the  previous  space. 

Bill  Bailey,  manager  of  MPO's 
Midwest  Videotronic  8  projector 
and  sponsored  film  sales,  is  also 
headquartered  at  528  North  Mich- 
igan. Service  facilities  for  MPO's 
Videotronic  8  projector  are  now  at 
the  new  location.  • 

*  *  ^: 

Chroma  Lab.  Inc.  Is  Opened 
in  New  York  by  Warren  R.  Smith 
*  Chroma  Lab.  Inc.  has  been 
formed  in  New  York  to  specialize 
in  16mm  and  8mm  color  film  print- 
ing and  processing.  The  lab  is 
headed  by  Warren  R.  Smith, 
founder  of  the  first  motion  picture 
lab  in  Pittsburgh,  now  operating 
as  W.R.S,  Inc. 

Mr.  Smith  was  the  originator  of 
the  Gemini  video/film  system  be- 
ing used  by  television  producers 
around  the  world.  He  has  a  broad 
background  as  producer,  camera- 
man and  engineer. 

Chroma  Lab's  activities  will 
place  emphasis  on  timing  and  color 
control.    Services    will    include 


1 6mni  Ektachrome  developing, 
workprints,  reversal  prints,  inter- 
negatives  and  positive  prints.  8mm 
reduction  prints  are  made  from 
16mni  internegatives  for  use  on 
regular  8mm  sound  projectors  or 
rear-screen  cartridge  type  projec- 
tors for  industry,  advertising  and 
education.  • 

*  :;:  * 

United  World  Becomes  Universal 
Education  &  Visual  Arts  Division 
<-  United  World  Films.  Inc..  sub- 
sidiary of  Universal  City  Studios. 
Inc..  has  been  renamed  by  its  par- 
ent company.  The  national  educa- 
tional film  production  and  distribu- 
tion company  is  now  being  known 
as  Universal  Education  and  Visual 
Arts,  a  division  of  Universal  City 
Studios,  Inc.  Headquarters  are  at 
21  Park  Avenue  South  in  New 
York  City.  The  change  was  ef- 
fected on  March  31.  • 
*      *     * 

Kerbawy  Now  Heads  Independent 
Communication  Firm  in  Detroit 

The  formation  of  the  Kerbawy 
Company,  as  an  independent  com- 
munications producer  with  offices 
at  1300  Buhl  Building  in  Detroit, 
has  been  announced  by  Haford 
Kerbawy.  The  firm  was  formerly  a 
participant  in  a  joint  venture  with 
MPO  Videotronic s.  Inc.  and 
known  as  Kerbawy-MPO. 

In  addition  to  its  president,  the 
following  officers  serve  the  new 
organization:  Victor  F.  Radcliffe 
and  Lester  T.  Davis.  Jr.,  vice-pres- 
idents; Roy  ToUeson.  secretary; 
and  Dan  S.  Mclntire.  Jr..  treasurer. 


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American  Management  Assn.  Hosts 
Education  &  Training  Conference 

7-r  Technological  aspects  of  formal 
education  as  well  as  industrial  and 
business  training  are  the  subject  of 
another  major  conference  and  ex- 
position to  be  held  August  8-10  at 
the  Americana  Hotel  in  New  York 
City  under  the  auspices  of  the 
American  Management  Associa- 
tion. 

Titled  the  "Conference  of  Edu- 
cation and  Training"  and  the  "Edu- 
cation and  Training  Equipment  Ex- 
position" the  two  events  will  be 
run  concurrently  at  the  Americana. 
In  1966  some  3,500  educators  and 
administrators  from  educational  in- 
stitutions, government  agencies, 
business  and  industry  attended  a 
similar  program.  Between  five  and 
six  thousand  are  expected  at  the 
meetings  this  year.  • 

*  *  * 
Coleman  Directs  Midwest  Region 
of  Kodak  Motion  Picture  Division 
ir  Leonard  F.  Coleman,  formerly 
director  of  international  services 
for  the  Rochester  office  of  Eastman 
Kodak's  motion  picture  and  educa- 
tion markets  division,  has  been  ap- 
pointed to  succeed  William  A. 
Koch  in  the  division's  Midwestern 
region.  He  began  his  Kodak  career 
in  1948.         "  • 

*  *     * 

Rolfe  Productions,  of  Chicago, 
Embarks  on  World  Air  Project 
•fe  A  Chicago  producer,  Rolfe  Pro- 
ductions, embarks  in  early  June  for 
a  24.000-mile  airborne  trek  to  film 
an  aviation  documentary  along  the 
historic  China-Burma-India  route. 
Flying  on  a  North  American  B-25 
"Mitchell"  bomber,  the  Rolfe  crew 
plans  to  re-create  the  aura  of  ad- 
venture which  surrounded  World 
War  II  missions. 

Their  itinerary  will  include  such 
historic  landing  sites  as  Gander. 
Bluie  11.  Rejavik,  Stornway.  Lon- 
don. Marseilles,  Athens.  Beirut, 
Baghdad,  Basra.  Bahrein.  Karachi. 
Calcutta.  Rangoon.  Singapore, 
Sarawak,  Manila.  Tahiti,  Pago- 
Pago  and  Honolulu.  • 

*  *  * 
Animated  Productions  Installs 
Computer  Animation  Equipment 
-  The  first  production  model  of 
an  automated  control  concept  for 
animation  camera  and  stand  has 
been  installed  by  Animated  Pro- 
ductions, of  New  York.  The  solid- 
state  system  is  set  up  to  produce 
complex  animated  movement  in 
about  one-fifth  the  time  normally 
required  and  greatly  reduces  costs. 
President  Al  Stahl  announces  "all 
systems  are  reported  .t'o.' "  • 


THE  LAm    HAS  TALEN 

(CONTINUED       FROM        PACE       '. 

Lacking  (she  thought)  the  neti. 
sary  talents  for  the  acting  pro^ 
sion.  Miss  Oscard  started  to  w 
for  a  friend  who  owned  a  tali 
agency  —  actually  serving  an  i 
prenticeship  with  no  recompei 
just  to  gain  experience. 

In  1959,  she  took  over  the  b 
ness  of  the  Lucile  Phillips  Agei 
with  which  she  had  been  ass< 
ated,  and  has  continued  it  on,  v 
constant  expansion,  under  her  c 
name.  She  has  always  concentra 
on  the  industrial  field  and  it  is 
day  the  mainstay  of  the  busin 
She  thinks  it  is  an  attractive 
mate  of  work,  and  finds  the  ind 
try  full  of  very  high-calibre  p 
pie. 

Away  from  her  desk  in  the  ag 
cies'  office  at  18  East  48  Strc 
she  lives  in  Greenwich,  Coim.  I 
is  an  inveterate  (naturally)  theaj 
goer,  and  an  enthusiastic 
darn  good  —  tennis  player. 
*        *        * 

lAVA   AT   KANSAS   CH 

(CONTINUED       FROM       PAGE       1 

(England)  for  PireUi,  Ltd 
Visual  Aids,  produced  by  Stew 
Films  (England)  for  the  Bril 
Navy  and  now  being  distributed 
the  U.S.  by  Modern  Talking  P 
ture  Service,  Inc. 

Member  presentations  also  f 
tured  highly-useful  round-table 
changes  led  by  Bill  Herman, 
Lilly  &  Co.,  and  Ed  Palmer. 
England  Telephone  &  Telej 
Co.  A  concluding  address 
Bill  Hedden.  vice-president 
Calvin  Productions,  on 
Color.  Color?"  was  another  of  i 
meeting  stand-outs. 

lAVA's   fall   meeting  is  sch(- 
uled  to  be  held  in  Cleveland,  Oh, 
and   Lee   Coyle.   Ohio   Bell  Te- 
phone    Co.    is    chairman    of   tl 
coming  event. 


Golden  Rondelle  Theatre  Debut 
for  New  (ohnson's  Wax  Picture 

*  S.  C.  Johnson  &  Co.  will  dell 
a  new  20-minute,  live-action  fit 
titled  Something  Better  at  its  n^ 
Golden    Rondelle  Theatre  in  1 
cine.    Wisconsin.    The    film,    c 
rently    being    completed    by    Ki 
Snyder  Enterprises,  will  also  h 
the  company's  global  operations 
38  lands. 

The  new  picture  traces  the  co 
pany's  history  during  the  past 
years.  Footage  was  shot  at  Rac 
headquarters  and  abroad.  It  fi 
tures  an  original  music  score  a 
was  directed  by  Fred  Crippen. 


are  V^^ 


\    /  ^^ 


y^olets  m 


y(o\€\ 


when  it's  processed  by 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54th  Street 

New  York.  NY.  10019 

JUdson6  0360 

Cable:  MOVIELAB    Telex:  12  6785 


To  Mmve 


Group  Meeting  Services 
PicturizattOns 
Speech  Coaching 
Meeting  Guides 
Meeting   Equipment 
Meeting  Pockets 
Portable  Stogette 
Stoge  Presentorjoni 
Troining  Pfogfoms 
Convention  Assistance 
Closed  Circuit 

TV  Programs 
Programmed  Projection 
Field  Surveys 
Field  Checks 

Group  Meeting  Medio 
Tronsporencies 
Disc  Recordings 
Tape  Recordings 
Pictorial  Booklets 
Turnover  ond 
Flip  Charts 
Poster  Chorts 
Promotion  Pieces 
Training  Manuals 
Training  Devices 
Quiz  Materials 

Picture  Productions 

Motion  Pictures 
Film  Strips,  Slides 
and  Slidefilms 
Television  Commercials 
Screen  Advertising 
Animated  Cortoons 
Film  Distribution 


MEN'S  MINDS 

with 

MOTION 
PICTURES 


/^  JAM  HANDY  ^ya^^^^^^^^ 
is  set  up  to  help  you. 

NEW  YORK      .      DETROIT         •         CHICAGO      •       HOLLYWOOD 
JUdaon  2-4060    •    TRinity  5-2450    •    STate  2-6757    •    Hollywood  3-2321 


IN 


>V^ 


MAGAZINE  •  TOOLS  AND  TECHNIQUES  FOR  AUDIO  &  VISUAL  COMMUNICATION 


■  *V 


•*'*^^ 


•<n= 


m 


V5l 


'v: 


i« 


1-^1 


fcjsTiTTI'''^ 


^^ 


iV 


Number  3 

Volume  28 

1967 

PRICE  FIFTY  CENTS 


*^^ 


PREVIEW   OF   EDITORIAL   FEATURES 

Special  Report:   Picture/Text  Visit  to 
Douglas  Aircraft's  Audio-Visual  Center 

Auto  Safety:  "Skill  Takes  the  Wheel" 

Pointed  Humor:  "You  and  Office  Safety" 

General   Development  Films  Growth  Story 

SupermarKets  See  Benefits  of  Automation 

"The  Incredible  Voyage  of  Mark  O'Gulliver" 


/ 


1 


B< 


For  30  years,  Modern's  been  quietly  making 
one  innovation  after  another. 

It's  time  we  made  some  noise. 


Forgive  us  if  we  brag  for  the  next  few  para- 
graphs, but  we've  been  modest  for  a  long, 
long  time. 

So  modest  that  you  may  be  unaware  of  all 
that  Modern  can  do  for  you. 

Modern  is  the  world's  largest  distributor  of 
sponsored  films.  And  one  reason  for  this  is 
that  we've  developed  more  innovations  to 
benefit  film  sponsors  than  anyone  else. 

For  example,  we  were  the  first  to  assure  a 
longer  life  for  film  prints  by  installing  elec- 
tronic inspection  equipment. 

We  were  the  first  to  introduce  electronic 
data  processing  so  that  we  could  deliver  more 
detailed  reports  of  distribution  results.  And 
deliver  them  faster. 

We've  also  made  major  contributions  to 
the  art  of  audience  development.  And  we  still 
are  the  most  active  company  in  finding  new 
ways  to  reach  important  new  audiences  for 
your  films. 

We  were  the  first  to  offer  extensive  na- 
tional distribution  to  resorts.  (We  now  have 
more  than  40  resort  circuits,  where  sponsors 
can  reach  high-income  family  groups.)  And 
we've  pioneered  and  developed  airport 
movie  lounges.  (Today,  our  Skyport  Cinemas 
in  seven  major  airports  serve  thousands  of 
affluent  air  travelers.) 

There's  more.  But,  we've  bragged  enough. 

Except  to  promise  this:  When  it  comes  to 
serving  the  industry,  enough  will  never  be 
enough.  Tomorrow,  there'll  probably  be  an- 
other innovation  coming  along  to  improve 
and  extend  film  distribution. 

And  the  odds  are  good  that  it  will  come 
from  Modern.  The  leader. 

MODERN  TALKING  PICTURE  SERVICE,INC. 

1212  Avenue  of  the  Americas,  New  York,  N.Y.  10036 


irl 


Technicolor  starts  an  audio  visual  revolution! 


Siioe^  ^^ 


BijcHj,  it's  because  the  curves  were 
trying  to  feature  have  to  do  with  sales. 


8544  Sunset  Blvd .  Los  Angeles  90069 
a  2-7075 


Colorful 
information- 
packed 
brochure 
FREE! 

Send  this  airmail  reply  card 
today,  and  Technicolor  will 
rush  you  a  full  color  brochure 
packed  with  information 
about  the  Technicolor  1000. 
It's  free! 


:  Revolutionary  cartridge- 
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•  Super  fast 
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for  big,  bright 
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where from  desk 
top  to  audi- 
torium. •  Quartz 
halogen  lamp. 
•  Die  cast 
aluminum 
housing,  very 


light  and  strong.  •  Scuff-proof  ivy  green  finish.  • 
Safety  three  wire  cord  stows  conveniently  around 
projector  legs. 

•  Amazingly  quiet 
operation. 

•  Sprocketless  film 
drive  eliminates 
film  damage  and 
excessive  wear. 
Technicolor  1000:  Designed  without  compromise 
with  professional  quality  throughout ...  only  $299.95. 

COMMERCIAL  AND    EDUCATIONAL  DIVISION 


1300    Frawley    Dri 


Costa    Mesa.    California    92627 


» 


Vtariety  has  no  box  office  figures  on  our  latest  movie. 


But  that's  alngtit.  We  find  receptive 
audiences  at  national  conferences, 
connmunity  gattierings,  sales 
meetings  and  on  television. 

It's  very  good  for  your  image. 

\Afolper  Industrial  Films  concentrates 
on  fresh  approaches  to  business 
films  while  developing  dynamic 
and  exciting  presentations 
fof  our  clients. 

If  we  never  shoot  for  a  "Boffo"  at  the 
Bijou,  it's  because  the  curves  we're 
trying  to  feature  fiave  to  do  with  sales. 


Industrial  Film  Division  of 
\Atolper  Productions.  Inc. 
A  Metromedia  Gxnpany 

Mel  London.  Vice  President 

485  Lexington  Avenue,  New  Yof1<.  N.Y.  10017 

682  9100 

8544  Sunset  Blvd..  Los  Angeles  90069 
OL2  7075 


For  those  in  Line  and  Staff  Manage- 
ment, who  supervise  the  work  of 
others: 

SUPERVISOR 

TRAINING 

ON 

HUMAN   RELATIONS 


Every  Company's  Chiof  Exsrutive  knows 
the  importance  of  hav  ng  all  managers 
and  supervisors  develop  a  deep  under- 
standing of  human  behavior ...  and  how/ 
to  successfully  achieve  better  human 
relations  with  others . . .  how  to  develop 
an  esprit  d'corps.  which  will  have  every- 
one trying   harder  ...  to  achieve   more. 

Why  so  many  management  failures? 

One  of  the  country's  largest  institutions 
in  its  field,  after  researching  the  prob- 
lem, discovered  that  of  those  who  fail 
as  managers . . .  2%  do  so  because  they 
lack  technical  knowledge  . . .  while  98% 
fail  because  they  lack  "people  knowl- 
edge" and  how  to  work  with  others. 

How  to  gain  "people  knowledge" 

"SUPERVISOR  TRAINING  ON  HUMAN 
RELATIONS"  IS  a  complete  16  hour 
course,  including  filmstrips,  manual  and 
supplementary  material,  which  drama- 
tically demonstrates  how  to  successfully 
handle  such  supervisory  responsibil- 
ities as; 

•  Promoting  Cooperation 

•  Interpreting  company  policies 

•  The  Supervisor  as  a  representative 
of  management 

•  Maintain  discipline 

...and   many  other  equally  impor- 
tant supervisory  responsibilities 

How  to  "judge"  the  program  before 
you  buy 

Don't  take  our  word  for  it.  Our  "preview" 
offer  permits  you  to  "see  and  judge  "  the 
program  for  yourself.  A  small  handling 
charge,  credited  to  the  purchase  price, 
allows  you  a  5-day  examination  period 
of  your  choice. 

MAIL  COUPON  TODAY.  .  .  FOR  PREVIEW  OFFER 

Guided  FILM  Missiles 

ROCKET 


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PICTURES 

Mail  coupon  for  preview  details 

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Burbonk.  Collfornlo  91506 

Tell    ui    how    -e    moy    preview:    "SUPERVISOR 

TRAINING  ON  HUMAN  RELATIONS." 

Nome  „ 

Add'ess   _ _ 

City    S'ole    Zip  Code 


Company 


Title 


BUSINESS  SCREEN 

A   Preview   of  This   Month's   Features 

Right  Off  the  Newsreel:  Events  in  the  Month's  News 6 

Business  Screen  Executive:  News  of  Staff  Appointments  .         14,  74 
71  "Clio's"  Awarded  to  Best  American  TV  Commercials  16 

American  Film  Festival  Attracts  ),000  at  New  York  City 20 

CINE  Selects  U.  S.  Films  for  1967  Overseas  Film  Festivals  28 

International;  Third  Military  Film  Festival  Held  in  Paris  30 

14th  Annual  "Cay  of  Visuals"  Awards  and  NVPA  Conference. --.35 

International:  Mobile  Classroom  Puts  Training  on  the  Rood  36 

NASA  Reports  to  the  Nation  on  "Space  Highlights  of  1966"  .37 

Calendar  cf  Audiovisual  Events:  Notional  &  Internotlonol  37 

Music  and  Images  Take  Soaring  Flight  on  "Wings  to  Itoly"  38 

U.S.  Chamber  of  Commerce  Shows  Parable  on  Big  Government  39 
Driver  Safety  Hazards  Reduced  When  "Skill  Takes  the  Wheel"  40 

Communications'  Vital  Role  Is  Pictured  in  "Without  Foil" 41 

Laugh-Getter  With  a  Message  on  "You  ond  Office  Safety" 41 

Motivating  Government  Employees  to  Toke  "The  Extra  Step"    ...42 

lAVA   Annual  Meeting   Highlights:   Picture,  Text  Report  43 

General  Development  Corporation  Turns  to  the  Film  M.edium  ...44 

Feature:  Douglas  Aircraft:  on  Audiovisual  Center  of  Work  45 

NCR  Time  &  Motion  Films  Help  Sell  Check-Out  Automation 60 

Annual   Survey  Report:   1966  Sponsor  Audiovisual  Activity  64 

Audiovisual  Equipment  Tradefoir:  News  of  New  Products  72 

The  National   Directory  of  Audiovisual   Dealers  72 

On  This  Month's  Cover:  (read  ocross,  top  to  bottom):  "Labyrinth" 
theater  at  Expo;  a  sky-diver  handles  70mm  film  packoge  aloft 
(see  these  features  in  next  issue).  Below:  inside  Esso-Nederlond's 
mobile  classroom  (page  36i;  camero  rig  for  "Skill  Tokes  the  Wheel" 
(poge  40  ;  bottom   right:  Ben  Marble,  Donald  Douglas,  Jr.   ipoge  45'. 


Issue  Three,  Volume  Twenty-Eight,  Business  Screen  Magozine,  published  June, 
1967.  Issued  eight  times  annually  ot  six-week  intervals  at  7064  Sheridan  Rd., 
Chicago,  Illinois  60626  by  Business  Screen  ^Aogo2ines,  Inc.  Phone:  BRiargote 
4-323J-5  O.  H.  Coelln,  Editor  and  Publisher,  In  New  York:  Robert  Seymour, 
Eoslern  Manager,  250  W.  57lh  St..  Phone;  2452969.  In  Los  Angeles:  H.  L. 
Mitchell,  1450  Lorain  Road,  Son  Morino,  Calif.,  Phone,  Cumberland  3-4394. 
Subscription  53.00  o  yeor;  $5.00  two  years  (domeslici;  $4.00  and  $7.00  foreign. 
Second  doss  postage  paid  at  Chicago,  Illinois  and  at  additional  mailing  office. 
Entire  contents  copyrighted  1967  by  Business  Screen  Magozines,  Inc.  Trade- 
mark registered  U.  S.  Patent  Office.  Address  editorial  ond  subscription  inquiries 
to  office  of  oublicction    7064  Sl^erid.-'n   Road   B'  ilding,   Chicago.    Illinois  60626. 


PARTHENON 


PICTURI 


JIOLI.VWO(H> 

In  the  course  of  discnssiroix  »■ 
a  client  about  certain  coniplexit 
which  were  being  pressured  in 
his  picture,  it  became  necessary 
crystallize  in  icords  one  of  (. 
principles  on  which  i/ond  fil) 
makeis  have  always  instinctive 
built  their  work. 

IVDTE  m  SIMPLICITY 

True  simplicity  is  an  elusive  quf 
ity,    and    very    rare.      But    mai, 
forms  pass  for  "simplicity."  Thei' 
is  the  .simplicity  of  paucity,  whei 
that's   all   the   man   knows   aboi 
the  subject  and  hasn't  had  time  • 
fog  it  up  with  complex  constru 
tions  and  long  words.  Then  there 
the  simplicity  of  selection — this 
getting   closer  to   it;    it   at   lea: 
ploughs  off  and  di.scards  a  lot  it 
irrelevancies  and  items  whici 
though  relevant,  aren't  really  fui; 
damental  to  the  subject. 

But.  to  me.  the  real  simplicity 
the  simplicity  of  distillation.  Hei 
you  start  with  tTie  whole  comple 
subject  and  distill  it  down  to  if 
utter  essence  .  .  .  you  boil  off  ni 
just  the  irrelevancies,  but  the  ei 
planatory  material  and  deveIo| 
mental  aspects  —  and  you  disti 
down  to  the  syrup.  To  s«itc 
metaphors,  you  stai't  with  the  bus 
covered  with  flowers,  trace  th 
branches  back  to  the  main  staD 
follow  down  the  stalk  to  th 
ground,  and  then  at  the  bottom  o 
the  original  root  you  find  the  see 
from  which  the  big,  showy  bus 
grew.  True  simplicity  is  that  seet 

Here's  an  example.    For  a  phoni 
graph    record-album    called    "Th 
Story  of  -Jesus."  Side  3  permitte 
exactly  eight   seconds  to  tell  t^ 
audience    i  children  aged  G  to 
why  Jesus'  teachings  endui' 
when  the  many  other  prophet- 
the  time  were  soon  forgotten.  H',. 
was  He  different?    I  put  the  quea, 
tion  up  to  our  pastor  advisors  am 
got    a    succession   of   5,000  -  woi 
confusing  roundabouts,    I  rei 
them,   I  studied  the  four  Gospelj 
in  a  half  dozen  translations] 
thought  long  and  hard,  and  finaU; 
got  the  answer  from  m.v  wife: 

"Until  Jesus  came,  people  ha«] 
always  been  afraid  of  God." 
At  first  glance,  this  seems  too  sim 
pie.  But  when  you  think  it  ove 
and  roll  it  around  in  your  mind 
you  find  that  in  those  few  woy^ 
is  the  seed  from  which  the  G 
pels  could  be  written  and  on  wh: 
a  church  was  founded. 

The  simplicity  of  paucity  ,  ,  .  ir. 
simplicity  of  selection  .  .  .  but,  : 
real — and  for  good  films — the  si: 
plicity  of  distillation. 

Cap  Pain. 

PARTHENON   PICTURES 

Charles     Palmer.     Executive     Produce- 
2625  Temple  St.     •      Hollywood  2: 


BUSINESS    SCREEl 


I 


most  film  producers  take... 
byron,  of  course 

byron  motion  pictubes.  122*  Wisconsin  avenue,  northwest.  Washington,  o.c.  20007  •  telephone  202.  federai  3-4000 


lUMBER  3   '    VOLUME  2t 


right  off  the 


Nat'l  Audio-Visual  Convention 
Coming  to  Chicago  on  July  15th 

7'.-  Max  R.  Rarig.  president  of  the 
National  Audio-Visual  Associa- 
tion, has  extended  a  nationwide 
invitation  to  members  and  friends 
of  that  dealer  organization  to  at- 
tend the  2Sth  National  Audio-Vis- 
ual Convention  and  Exhibit  at  the 
Palmer  House  in  Chicago  on  July 
15-18. 

"The  rapidly  increasing  search 
for  newer  ways  to  communicate, 
in  industry,  schools  and  churches 
is  strongly  emphasized  by  this 
year's  convention  theme,  "The 
Challenge  to  Communicate"."  he 
notes.  ""The  challenge  is  to  dem- 
onstrate what  we  can  do  to  meet 
the  needs  of  the  knowledge  explo- 
sion in  the  year  ahead."  • 

*       *        * 
George  Stevens  |r.  Resigns  as 
Head  of  USIA  Films,  Television 
7'r  The  resignation  of  George  Stev- 
ens. Jr..  head  of  the  United  States 
Information  .Agency's  motion  pic- 
ture   and    television    service,    was 
announced  on  June  5  by  Leonard 
H.  Marks,  director  of  that  agency. 


Community  Medical  TV  System 
Lnveiled  in  Atlanta  May  27th 

i  An  historic  contribution  to 
medical  a-v  communications  was 
highlighted  on  May  27  when  a 
Community  Medical  Television 
System  was  dedicated  in  .Atlanta, 
Georgia. 

The  new  professional  service. 
facility  was  made  possible  by  the 
combined  efforts  of  the  Public 
Health  Service  Audiovisual  Facil- 
ity of  the  National  Communicable 
Disease  Center  in  collaboration 
with  the  Council  of  the  Commu- 
nity Medical  Television  System  in 
that  city.  • 

*        *        * 

Entry  Lists  Close  August  15th 
for  San  Francisco  Film  Festival 

•  A  call  for  entries  has  been  is- 
sued by  Walter  Landor.  chairman 
of  the  Competitive  Division  for  the 
11th  annual  San  Francisco  Inter- 
national Film  Festival,  to  be  held 
in  that  city  October  20-29th. 

Of  interest  to  producers  of  fac- 
tual, documentary  and  business 
films  is  the  category:  "Film  as 
Communication"  designed  for 
films  produced  with  "'a  specified 
purpose  for  a  defined  audience." 
Other  relevant  competitive  cate- 
gories of  the  festival  are  the  Tele- 
vision  Division,   which   is  invitins 


entries  from  television  broadcast- 
ers and  producers  and  the  tradi- 
tional event.  "Film  as  Art"  in 
which  films  "which  expand  the  ex- 
pression of  motion  pictures"  may 
compete.  Festival  officials  urge 
"film  makers  using  movement, 
light,  color  and  sound  in  experi- 
mental ways"  to  enter  this  latter 
competition. 

Entry  forms  may  be  obtained 
from  Walter  Landor.  chairman. 
Competitive  Division.  San  Fran- 
cisco International  Film  Festival. 
CO  420  Montgomery  St.,  San 
Francisco,  Calif.  94104.  A  print 
of  the  entered  film  plus  the  entry 
form  and  fee  must  be  received  in 
that  city  by  August  15th.  • 

*  *  * 
"Sales  Manager  of  the  Year" 
Award  to  Kodak's  Gerald  Zornow 
-  Gerald  B.  Zornow.  Eastman 
Kodak  vice-president  for  market- 
ing, was  named  ""Sales  Manager  of 
the  Year"  on  May  3  by  the  Na- 
tional Account  Marketing  Associa- 
tion. The  honor  was  presented 
during  N.AMA's  convention  in  At- 
lantic City.  Formed  in  1964.  the 
association  works  to  establish  a 
better  understanding  and  apprecia- 
tion of  the  importance  and  scope 
of  national  account  sales  manage- 
ment. • 


More  than   140,000  youngsters 

joint    cxhihit    of    Moviclah-Dr  L 
Film     Lahoratorics    at     the    n'<_  - 1 
WCBS-TV  Career  Fair  in  \etv  Yi,  i 
Pinpointiuff  career  opportunities    ' 
film       processing       industry, 
dramatic   exhibit    was   attended 
Saul    ]cffee     (left),     president    f 
Movielah    and    C.    Carleton    Hu 
president  of  DeLuxe  Film  Lab. 


Stamp  Honoring  Walt  Disney 
Being  Considered  by  U.S.  Board 

7>  Issuance  of  a  commemorat: 
postage  stamp  honoring  the  I: 
Walt  Disney  is  under  considei 
tion  by  the  Citizens'  Stamp  A 
visory  Board  of  the  U.  S.  Govei 
ment.  The  proposal  was  origina 
advanced  by  Saul  Jeffee.  preside 
of  Movielab.  Inc..  to  Postmas 
General  Lawrence  F.  O'Bric 
(continued    O.N    PAGE    te: 


^ET  STOCK  "T-OOTAGE 


*JET/PISTON/HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  8e  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


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Publicity  Department 

Atlanta  523-5517 

Chicago  726-5500 

Denver  398-4535 

Detroit  963-9770 

Honolulu  514-261 


Los  Angeles 
New  York 
Pittsburgh 
San  Francisco 
Seattle 


482-3620 
922-5225 
471-0700 
397-2620 
682-3731 


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Write  for  catalog: 

UNITED  AIR  LINES  FILM  LIBRARY 

626  Wilshire  Blvd. 

Suite  80-1 

Los  Angeles,  California  90017 


♦Jet  mockups  for  interior  filming  — New  York  City  and  Hollywood 


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BUSINESS    SCREE 


♦<.< 


Niles  and  the  sales  training  f  iinn 


.« 


les  training  film  can  be  deadly  dull.  If  all  it  does  is  train.  It 
has  to  make  the  subject  matter  appear  dramatic  and  esciting. 
at  Niles,  this  is  e.xactly  what  we  do  .  .  .  from  the  writing,  to 
casting,  to  the  setting,  to  the  direction,  to  the  filming,  to  the 
nd,  to  the  editing. 

or  American  Oil  Company  (photo  top  right),  Niles  produced 
minute  color  film,  "The  American  Family  of  Oils,"  to  train 
ilers  on  how  to  improve  their  motor  oil  sales.  Filmed  in  Chicago 
i  on  the  West  Coast,  it  emphasizes  quality  levels  of  American's 
jious  oils,  and  dramatically  portrays  what  the  dealer  must  do 
iell  them. 

Per  Sylvania  Service  Company,  Niles  produced  a  comedy- 

ictuated  indoctrination  film  (photo  bottom  left),  "The  People 

jortunity",  16  minutes  in  color.  It  stresses  the  importance  of 

rtesy  for  servicemen  and  telephone  girls  in  dealing  with  the 

blic.   Exaggerated   parodies  on   the  situations  employees  may 

lounter  point  out  that  "Fixing  People"  is  as  important  as  fixing 

jvania  TV  sets  and  other  electronic  home  entertainment  products. 

nother  Niles  comedy  production,  "Sell  Shock",  1.5  minutes  in 

r  (photo  bottom  right),  made  for  AP  Parts  Corp.,  shows  service 

ion  attendants  how  to  sell  shock  absorbers.  Amusingly  pre- 

Ited  "Wrong  Way",  "Right  Way"  sketches  drive  home  the  simple 

damentals  of  making  sales.  Famed  Chicago  "Second  City" 

ers  were  used  in  the  cast. 


IKON 'PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  .  ANIMATION  •  TV  COM- 
RCIALS  &  SHOWS  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
EATHE     .     SALES  MEETINGS     •     COLLATERALS     •      'PACKAGED'  COMMUNICATIONS 


red  A.  Niles  Communications  Centers,  Inc. 


IN   CHICAGO:   1058  W.  Washington  Blvd.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  212-787-8770 
IN   HOLLYWOOD;  5545  Sunset  Blvd  213-462-731 1 


UMBER  3    ■    VOLUME  2S 


doiflex    in  action 


(Doiflex  16  used  for  Microcinemalography) 


doiflex  1G  records 
neurological  surgery 

at  leading 

New  York  college  for 

physicians  and  surgeons 


Staff  Medical  Photographer*  is  shown  filming  the  latest 
neurological  surgery  techniques  with  the  Doiflex  16 
motion  picture  camera.  Asked  why  the  Doiflex  was 
purchased  by  the  University,  he  replied,  "Our  first  re- 
quirement was  for  a  fully  professional  camera.  Reflex 
viewing  was  of  high  importance,  since  we  are  fre- 
quently called  upon  to  shoot  extreme  close-ups  during 
delicate  surgery,  which  leaves  no  time  for  making  paral- 
lax corrections.  We  also  needed  a  camera  which  would 
record  a  rock-steady  picture,  so  a  registration  pin,  pull 
down  claw  mechanism  was  essential.  Electrical  opera- 
tion, variable  speed  motor,  tachometer  and  3  lens  re- 
volving turret  were  also  desirable.  There  were  three 
distinct  reasons  why  we  chose  the  Doiflex  16  over  other 
professional  brands.  First,  we  were  extremely  impressed 
by  the  brilliance  of  the  image  seen  through  the  reflex 

Available  al  leadrng  dealers. ..  For  more  information  and  complete  price 


ng  X-rays  with  the  Doiiiex  16) 


viewfinder,  as  we  are  seriously  restricted  in  the  amount 
of  light  we  can  use  while  neurological  surgery  is  being 
performed.  Next  was  the  great  economy  the  "C"  Mount 
turret  gave  us  for  using  lenses  we  already  owned.  We 
have  a  large  collection  of  fine  special  lenses,  and  are 
able  to  interchange  them  at  will,  without  any  modifica- 
tions or  special  adapters.  Lastly,  we  found  all  the  pro- 
fessional features  we  required  on  the  Doiflex  16,  and 
yet  were  amazed  a(  the  very  low  price,  a  major  consid- 
eration these  days,  for  anyone's  budget!" 
Here  is  just  one  practical  usage  of  the  Doiflex  16.  Actu- 
ally, this  versatile,  economical  camera  can  be  used  any- 
where to  produce  fine  professional  film  quality.  AsIc 
about  our  one  week  trial  rental  plan. 
'Alfred  T.  Lamme,  Medical  Photographer  lor  Columbia  Univer- 
sity College  of  Physicians  and  Surgeons,  Dept.  of  l^eurology. 


ist  of  accessories,  write 


F&B/CECO 

exclusive  North  and  South  American  Distributor 


MAIN  OFFICE: 

31 5  West  43ril  street    New  York,  N.  Y.  1003E 

Phorte(2t2)lU  6-1420 

Cable  CINEQUIP-Tele>  1-2S497 

Branches  in:  Hialeah,  Fta  /Washington,  D.C./ Atlanta/ New  Orleans/ Cleveland 


BUSINESS    SCREEI 


ALL  ROADS  LEAD  TD 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FILM  LABORATORIES  CORPORATION.  Film  Cantar  Building,  S30  Ninth  Av 


•  nua.  Naw  York.  Naw  York  1003S  ■  Phonal  »i2-CO  S-T«Ta 


iUMBER  3   •   VOLUME  28 


right  off  the 


(C0NT1NUEI3       FROM       PACE       SIX) 

who  has  referred  the  matter  to  this 
committee.  It  has  received  strong 
backing  from  Cahfornia's  Gov- 
ernor Ronald  Reagan  and  from 
U.S.  Senator  George  Murphy 
(Rep.  Calif.  I. 

People  and  organizations  with- 
in this  industry  are  urged  to  com- 
municate directly  with  the  Citi- 
zens' Stamp  Advisory  Committee, 
c/o  the  Post  Office  Department. 
Washington.  D.  C.  advocating  this 
deserved  tribute  to  Disney.  • 

*  *  .-s 

Kodak  Forecast:  Sales,  Earnings 
to  Grow  in  Second  Half  of  1967 

i-\  Continued  gains  in  sales  and 
earnings  were  forecast  for  1967 
by  Dr.  Louis  K.  Eilers.  president 
of  Eastman  Kodak  Company. 
Speaking  to  the  Los  Angeles  Soci- 
ety of  Investment  Analysts  on  May 
23,  he  said: 

"Our  forecast  for  the  year  as 
a  whole  calls  for  growth  in  both 
sales  and  earnings  and.  hopefully. 


an  acceleration  in  the  rate  of  gain 
during  the  final  half  of  1967." 

Sales  by  Kodak  units  in  the 
U.  S.  advanced  seven  per  cent  to 
about  $373  million  during  the 
first  12  weeks  of  1967;  net  earn- 
ings rose  one  per  cent  to  about 
$61  million.  Both  sales  and  earn- 
ings represented  record  high  levels 
in  the  first  quarter  of  the  year.     • 

*       *        * 
Mary  Hoyt  Appointed  Director 
of  Radio  &  TV  for  Peace  Corps 
:     Mary     Finch     Hoyt,      former 
Washington    columnist    for    Busi- 
.NESS  Screen,  has  been  named  di- 
rector of  radio  and  television  for 
the  Peace  Corps.  Jack  Vaughn,  di- 
rector of  the  Corps,  made  the  an- 
nouncement in  late  May. 

Mrs.  Hoyt  joined  the  Peace 
Corps  last  July.  In  her  new  post, 
she  will  serve  as  liaison  with  radio 
and  television  media  for  whom  she 
will  help  interpret  the  Corps"  pro- 
grams in  the  52  developing  coun- 
tries now  served  by  nearly  14.000 
Volunteers.  Director  Vaughn. 
commenting  on  her  appointment, 
said: 

in  the  past  year  Mary  Hovt 
has  done  an  outstanding  job  for 


Mar>  Finch  Hoyt,  recently-named 
Director  of  Radio  and  Television 
for  America's  Peace  Corps.  .  . 

the  Peace  Corps.  It  is  a  pleasure 
to  promote  her  and.  at  the  same 
time,  to  underscore  our  emphasis 
upon  women  on  the  Peace  Corps" 
staff  in  this  country  and  overseas."" 
A  total  of  62  professional  women 
are  now  serving  the  Corps  in 
Washington  and  overseas. 

The  author  of  American  Women 
of  the  Space  Age.  Mrs.  Hoyt  has 
also  served  on  the  Washington 
staff  of  the  Historical  Evaluation 
and  Research  Organization.         • 


Canadian  Film  Institute  Names 
Graydon  Roberts  Exec.  Direcio 
r  The  appointment  of  J.  Grayd 
Roberts  as  executive  director 
ihe  Canadian  Film  Institute,  su 
ceeding  Roy  Little,  has  been  a 
nounced  by  the  lnstitute"s  pre^ 
dent.  Jean  Clavel. 

The  new  executive  direct 
comes  to  his  post  from  the  Ur 
\ersity  of  British  Columbia  whei 
for  the  past  seven  years,  he  h 
been  supervisor  of  audio-visu 
services.  Previously,  he  was  wi 
the  National  Film  Board  of  Ca 
ada  for  eight  years.  Roberts  is 
director  of  the  British  Columb 
Educational  Television  Associ 
tion  and  served  on  the  directora 
of  the  Industrial  Audio-Visual  A 
sociation  for  that  province. 
*        *        * 

Mourn  Passing  of  |ohn  Boland 

i'  John  J.  Boland.  head  of  .Ac 
verti-Films  and  a  producer  i 
films  for  major  U.S.  companies  i 
the  late  30"s  and  40"s.  died  at  h 
home  in  Hollywood,  Calif,  on  Ma 
I.  Retired  from  active  productio 
for  the  past  decade,  he  continue 
to  serve  several  local  firms  as 
consultant  on  film   projects. 


SPACE  HIGHLIGHTS 
OF  1966"         ( 


>-!: 


-V- 


-•*>•---«■**»■- 


II 


'  1 


GREAT  ADVANCES  IN  FILM  HISTORY- III 

The  Selig  Machine;  a  device  capable  of  displaying  as  well  as  photographing 
successive  pictures  of  subjects  in  motion,  although  used  only  for  the  latter. 


W.  N    SELIG. 
MACillNE  FOR  EXHIBITING  AND  TAKING  PICTURES. 


The  invention  relates  to  that  class  of  machines  for  exhibiting 
and  taking  pictures  especially  designed  for  use  in  the  display 
of  what  arc  known  or  termed  "moving"  pictures,  which 
machines  have  a  variety  of  names  or  designations. 
Figure  1  is  a  front  elevation  with  the  upper  reel  for  the 
film-strip  partly  broken  off  and  the  lower  reel  for  such  strip 
removed.  Fig.  2,  a  side  elevation  of  the  driving  pulley  or 
wheel  for  the  lower  reel  of  the  film  strip.  Fig.  5.  a  side  ele- 
vation of  the  machine  with  the  upper  reel  for  the  film-strip 
partly  broken  off.  Fig.  6.  a  sectional  elevation  on  line  6  of 
Fig.  I  and  showing  also  in  dotted  lines  the  frame  or  support 
for  the  lens  and  some  of  the  operating  devices  swung  forward 
to  permit  access  to  the  main  frame  or  support. 


PilaatU  Oct.  28.  1902. 


These  diagrams  and  excerpts  are  trom  reproductions  ot  the  original  patent  application  in  the  Kemp  R.  Niver  collection. 


0(i[ 


WHERE  GREAT  ADVANCES  IN  TODAY'S  FILM  INDUSTRY  BECOME  A  REALITY 

DE  LUXE  LABORATORIES.  INC.,  850  Tenth  Ave.,  N.Y.  10019  (212)  247-3220.  West  Coast:  1418  N.  Western  Ave.,  Hollywood  90027  (213)  466-8631 
GENERAL  FILM  LABORATORIES,  Division  of  Oe  Luxe  Laboratories  Inc..  1S46  North  Argyle  Ave..  Hollywood.  California  90028  (213)  462-6171 


UMBER  3    ■    VOLUME  28 


11 


Stan  is  currently  starring  in 
"The  -3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it  ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  lohn  or  Marilyn  or 
Merle  or  Charlev  or  Hark  .  .  . 


EMC  CORPORATION 
FILM  DESIGNERS  *  A 
DIVISION  *  &  4  a  & 
7000  SANTA  MONICA 
BLVD  i  HOLLYWOOD 
CALIFORNIA  A  90038 
HOIlvwood  3  =  3282    *  & 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND    RECORDINGS 


SIGHT  &  SOUND 

Hillman  Award  to  William  |ersey 
for  Film  "A  Time  for  Burning" 

The  producer  of  A  Time  for 
liiirninii,  timely  and  hard-hitting 
documentary  film  about  an  Omaha 
pastor  who  was  obliged  to  give  up 
his  church  over  a  civil  rights  issue, 
is  one  of  six  Americans  who  re- 
ceived Sidney  Hillman  Foundation 
awards  of  $500  each  on  May  17. 

William  C.  Jersey,  who  pro- 
duced the  film  for  Lutheran  Film 
•Associates  and  has  since  seen  it 
w  idely  shown  on  the  National  Edu- 
cational Television  network  and  to 
numerous  church  and  community 


Bill  Jersey  gwes  his  acceptance 
speech  al  Hillman  Award  hincheon. 

organizations,  received  the  award 
"for  outstanding  achievement  in 
the  field  of  mass  communication 
during  1966." 

Other  award  recipients  at  the 
New  York  ceremonies  last  month 
were  Joseph  P.  Lyford,  author  of 
The  Airtight  Cage;  Richard  Har- 
ris, who  wrote  the  New  Yorker 
articles  on  Medicare;  Donald  S. 
Walker  and  Robert  A.  Keveney. 
Dayton  Daily  News'  writers  of 
articles  on  right-wing  activities; 
and  Harrison  E.  Salisbury,  for  his 
New  York  Times'  reports  on  Viet- 
nam. 

A  Film  Maker  for  This  Time  .  .  . 

Bill  Jersey  is  a  film  maker  who 
never  saw  a  movie  until  the  age 
of  1 6.  Born  and  raised  in  Long  Is- 
land, N.Y.,  his  family's  religious 
beliefs  excluded  movie  watching. 
He  is  a  graduate  of  Wheaton  Col- 
lege. III.,  where  he  studied  paint- 
ing. 

Jersey  made  his  first  film.  The 
Black  Cat.  while  studying  for  his 
master's  degree  at  the  University 
of  Southern  California.  A  color 
production,  produced  on  a  $300 
budget  and  based  on  the  story  by 
Edgar  Allan  Poe,  it  received  the 


Screen  Producers  Guild  Award 
from  Look  magazine. 

During  his  career,  Jersey  has 
worked  for  a  number  of  produc- 
tion companies  but  has  always 
retained  an  individual  style  for 
which  he  has  become  famous. 

The  hour-long  documentary,  A 
Time  for  Burning,  is  typical  of  his 
method  of  allowing  real  people, 
not  actors,  to  show  themselves  in 
real  crises.  Confining  himself  to 
acting  as  a  catalyst  in  an  actual 
situation  of  social  significance. 
Jersey  produces  pictures  with  such 
strong  story  lines  that  many  view- 
ers find  it  hard  to  believe  they  are 
not  watching  a  play. 

In  addition  to  the  Sidney  Hill- 
man Foundation  award,  A  Time 
for  Burning  has  received  a  special 
citation  from  the  National  Council 
of  Churches  and  the  annual  Cath- 
olic audio-visual  educators  award. 

Merck  Sharp  &  Dohme  Appoints 
Don  Benjamin  Audio-Visual  Mgr. 

w  Donald  A.  Benjamin,  formerly 
of  the  public  relations  staff,  Mobil 
Corp.,  has  been  named  audio-vis- 
ual manager  for  Merck  Sharp  & 
Dohme.  West  Point,  Pa.  pharma- 
ceutical manufacturer.  He  will  be 
responsible  for  the  production  of 
the  company's  public  relations, 
medical  and  scientific  motion  pic- 
tures and  still  photographic  serv- 
ices. 

A  member  of  the  Industrial  Au- 
dio-Visual Association  and  the 
former  manager  of  audiovisual 
media  for  the  Columbia  Gas  Sys- 
tem. Benjamin  is  a  graduate  of 
the  Syracuse  University  School  of 
Journalism  and  has  completed 
course  studies  toward  a  Master's 
Degree  at  the  Boston  University 
School  of  Public  Relations  and 
Communications.  • 


When  American  Women  in  Rl 
and  Television  held  their  16t/i  i 
ntial  conccntion  at  .\tlanta,  C 
during  May.  AWRT  member  Ca 
Fricke.  of  Modern  Talking  Pictt 
Service'n  .Vcif  York  headquartt 
staff,  ua.<i  siHnipsed  during  plena 
banquet  gathering  with  Ed  Fn 
of  General  Motor.',,  Atlanta,  a  ho 


Hutchins  Advertising  Co.  Sets  I 
New  Department  for  Audiovisu: 

<•  A  new  department  of  "Spec 
Projects."  responsible  for  the  pr 
duction  of  films  and  other  audi 
visual  aids,  sales  training  and  r 
motional  materials  and  trade  sh- 
media,  has  been  announced  by  tj 
Hutchins  Advertising  Compan 
Inc.,  Rochester,  New  York  age 
cy. 

Richard  Yates,  30,  is  the  ne\ 
ly-appointed  director  of  this  a 
tivity.  He  has  been  a  writer-d 
rector  for  Holland-Wegman  Pn 
ductions  in  Buffalo  and  was  a  frei 
lance  writer-director  of  films 
New  York  City. 

*        ^        * 

A-V   Equipment  Buyer's  Guide 

i~  The  latest  in  a-v  projectio 
equipment  will  be  featured  i 
these  pages  next  month! 


Academy  Awards  "Moment"  as  actor  Sidney  Poifier  congratulated  ]anic 

Pink,  11.  of  Atlanta,  Georgia  for  her  role  in  award-uinning  documental 
"A  Year  Tmcards  Tomorrou"  produced  for  \"/ST.A  Inj  Sun  Dial  Filmi.  Im 
Curtis-    Fuller.     14.     also    from     Atlanta,     uas    featured     in     this    picturt 


12 


BUSINESS    SCREE 


Two  Blue  Ribbon 
award  winners  at  the 
American  Film  Festival 
May  12,  1967 
"Kids  and  Cookies"  for  Nabisco 
"Now  You're  Talking"  for  the 
American  Telephone  &  Telegraph  Corp. 
We'd  be  happy  to  arrange  a 
screening  for  you. 

May  We? 

Audio 

PRODUCTIONS,  INC. 

630  Ninth  Avenue,  New  York  N.Y.  10036 
(212)  PLaza  7-0760 


-Umber  3  •  volume  28 


13 


SCREEN  EXECUTIVE 

Ray  Hyde  lo  Manage  Corporate 
P.R.  for  Bell  &  Howell  Company 

■si  The  appointment  of  W.  Ray 
Hyde  as  corporate  public  relations 
manager  of  the  Bell  &  Howell 
Company  has  been  announced  by 
Peter  G.  Peterson,  president  and 
chief  executive  officer.  In  this  new 
post.  Hyde  will  be  involved  in  all 
areas  of  the  company's  corporate, 
shareholder  and  financial  public 
relations  and  will  assist  in  the  area 
of  employee  communications. 

He  is  the  former  public  rela- 
tions manager  of  the  W.  A. 
Schaeffer  Pen  Co..  Fort  Madison. 
Iowa  and  is  a  member  of  the  Pub- 
lic Relations  Society  of  America 
and  the  International  Council  of 
Industrial  Editors.  • 

^        *        * 

DeLuxe  Appoints  Fred  |.  Scobey 
as  Engineering  Vice-President 

T  Fred  J.  Scobey  has  been  ap- 
pointed engineering  vice-president 
for  DeLuxe  Laboratories,  accord- 
ing to  an  early  June  announcement 
made  by  G.  Carleton  Hunt,  presi- 
dent. He  has  been  with  DeLuxe 
since  1963  as  plant  superintendent 
of  the  New  York  lab.  He  joined 
General  Film  Lab  in   1955.         • 


Daniel  B.  Gallagher  Becomes 
the  President  of  Wilding,  Inc. 

The  election  of  Daniel  B.  Gal- 
lagher as  president  of  Wilding. 
Inc..  Chicago-based  producer  of 
business     films     and     audiovisual 


Wilding's  Dan  Gallagher: 
heads  national  a-v  company. 

communications,  has  been  an- 
nounced by  Robert  C.  Ausbeck. 
board  chairman. 

Until  recently  the  executive 
vice-president  of  Wilding.  Gal- 
lagher joined  the  firm  nine  years 
ago.  Prior  to  joining  the  company's 
headquarters  organization  in  Chi- 
cago, he  was  a  vice-president  and 
branch  manager  of  the  company's 
Detroit  facility.  Ausbeck  remains 
as  chairman  of  the  board  and  chief 
executive  officer.  • 


Niles  Appoints  Thomas  A.  Casey 
Marketing-Merchandising  V.  P. 

The  appointment  of  Thomas 
A.  Casey  as  vice-president,  mar- 
keting and  merchandising,  for  the 
Fred  A.  Niles  Communications 
Centers.  Inc.  has  been  announced 
by  that  company's  president.  Fred 
A.  Niles. 

Casey  is  a  former  vice-president 
of  Canipbell-Mithun,  Inc.  and  a 
member  of  that  agency's  market- 
ing and  creative  review  boards,  a 
position  he  held  since  1963.  Prior 
to  that  time  he  was  vice-president 
of  Needham.  Harper  &  Steers,  and 
of  Lilienfeld  &  Co..  both  Chicago- 
based  advertising  agencies. 

In  his  new  executive  post.  Casey 
will  work  in  the  area  of  total  com- 
munication projects.  involving 
motion  pictures.  TV  commercials, 
slidefilms.  live  shows,  collateral 
materials  and  their  general  imple- 
mentation. He  will  make  his  head- 
quarters at  Niles'  Chicago  studios. 
*        ^        * 

Milton  Shefter  to  Direct  Sales 
as  Vice-President  of  Acme  Labs 

ir  Milton  R.  Shefter  has  been 
named  vice-president  in  charge  of 
sales  of  Acme  Film  and  Videotape 
Laboratories.  His  appointment 
was  confirmed  on  May  8  by  Mel 


KhM 

nw5 


Sawelson.     president     of     .Ai 
which  recently  became  a  w 
owned    subsidiary    of    Filmw 
Inc. 

Shefter.  who  will  headquarte  t 
Filmways'   New   York  office 
had  extensive  experience   in  t| 
television    and    radio.    He    joi  ( 
Westinghouse  station  KY\\  -T\  i 
Cleveland    in     1962    and    nn  ( 
from  there  to  V\'BC  Production 
New   York,  where  he  was  m; 
ger  of  advertising,  sales  promoi 
and  informational  services  for 
syndication    subsidiary    of    Grj 
W.     Westinghouse     Broadcas  j 
Co.    Earlier,    he    was    produr. 
writer  of  the  "Hy  Gardner  Shi 
and  a  staff  writer  for  WNEW- 
in  New  York. 

Milton    Shefter;    Acme    sales    c; 


we  make  a 
good  case  for 


A  whole  line  of  them,  in  fact,  designed  and 
fitted  to  securely  accommodate  your  ColorTran 
lights,  stands,  accessories  and  power 
distribution  equipment,  for  compact 
portability.  Extra-light  weight,  exceptionally 
strong  and  durable,  to  cut  your  pack-and- 
carry  effort  to  a  minimum.  For  the  pro  who  takes 
professional  care  with  his  equipment.  Write  for  de- 
tailed literature.  ColorTran  Industries,  Inc.    d    1015  Chestnut 
Street  d  Burbank,  California  91502  a  (213)  843-1200 


14 


BUSINESS    SCREI 


esoecially 
ior  Teckniscope 


From  all  appearances  it  looks  like  the  familiar  Arriflex  35  2C.  but.  on  the  inside  some  important  things  have  happened 
that  makes  it  the  "cameraman's  camera"  for  Techniscope. 

We've  designed  the  filmgate  and  pulldown  for  half-frame  Techniscope  format;  we've  changed  the  shutter  to  200°  aper- 
ture and  put  a  Techniscope  groundglass  in  the  viewfinder;  and.  we've  made  certain  that  this  specialized  tool  is  as 
dependable,  reliable  and  rugged  for  Techniscope  filming  as  the  standard  Arriflex  35  2C  is  for  conventional  format. 
And.  of  course,  we've  changed  the  model  designation.  Arriflex  35  2CT.  To  signify  all  the  advantages  of  Techniscope  film- 
ing, reduced  stock  and  processing  costs:  better  image  quality  and  longer  depthof-field  through  the  use  of  conventional 
Arriflex  spherical  lenses  in  shorter  focal  lengths ...  the  same  lenses  you  use  for  standard  filming:  release  prints  in 
35mm  and  16mm.  standard  projection  or  anamorphic  ...  all  from  the  same  camera  originals. 

Plus,  the  benefits  of  working  with  the  familiar  Arriflex  that  has  consis- 
tently produced  superior  footage  for  you  in  standard-format  filming. 
Through-the-lens  viewing.  Easily  set  up.  Lightweight.  Highly  mobile.  Uses 
the  same  lenses,  quick-change  magazines,  systems  and  accessories.  And. 
it's  convertible  to  standard  format  at  any  time. 

If  your  schedule  includes  Techniscope,  turn  to  a  time-proven  friend  for 
help  ...  the  new  Arriflex  35  2CT. 


4  ° 

a  o 

o  o 

a  o 

°  __^^^^    ° 
c  ■■"•^^^""    o 

o  o 

a  o 

c  _^^^^     ° 

c  —^^^^    o 

c  ^^^_^^    o 

o  o 

Q  O 

C  '^^^~^     o 

o  ^^^^^    o 

o  o 

o  o 


'Techniscope  is  t 
registered  trade- 
mark of  Techni- 
coiorCorporalion. 


See  your  franchised  Arriflex  dealer,  or  write  for  complete  information. 

ARRIFLEX  CORPORATION  OF  AMERICA    ■  PO.  BOX  1050.  WOODSIDE. 


N.Y.    11377 


ARRIFLEX  35  ret 


JMBER  3   ■    VOLUME  28 


IS 


BSCB 


SALES  SERVICE     C     RENTALS 


TilK 


CAMERA  MART 


IV. 


o  o 


16*5    BROADWAY    (AT    60TM    ST  ).    NEW    YORK.    NT.    10O23      •       757-6977 


ARRIFLEX  CAMERAS  AND  ACCESSORIES 


r 


CM  301  ARRIFLEX  16nim  STANDARD 

Model  S  camera  also  available  with  built-in 
slate  and  sync  generator.  Use  with  100' 
spools  or  400'  magazines-  Simplified  film 
path  lets  you  change  magazines  in  seconds- 
Rock-steady  registration  pm  movement-  Mir- 
ror-shutter reflex  system- 


CM  302  ARRIFLEX  16  BL 


Rugged,  reliable,  versatile,  self-blimped 
sound  camera-  The  professionals  camera 
for  quality  location  sync  sound  filming- 
Compact,  lightweight-  Tachometer,  frame 
footage  counter-  Simplified  film  path,  gear- 
driven  sprocketed  magazine  system.  Camera 
built  around  famed  mirror-shutter  reflex 
system  and  registration  pin  movement. 


CM  303  ARRIFLEX  35mmCAMERA 

Model  ll-C  incorporates  the  latest  improve- 
ments in  35mm  reflex  cameras.  Quick 
change    magazines,    mirror   reflex   shutter. 


CM  304  SIEMENS  PROJECTOR  2000 

Preview  type  high  quality  optical-magnetic 
interlock  sound  projector.  Records  200  mil 
magnetic  track.  Mix  and  playback.  Single 


Also  available  with  variable  shutter,  built-in    system   optical,   single   or  double   system 


electric  slate  and  synch  generator. 


magnetic  tracks  in  perfect  sync. 


CM  306  ARRIFLEX  SOUND  BLIMPS 

For  I6mm,  35mm  cameras.  Compact,  noise- 
less. Accepts  400'  magazines  (up  to  1,000' 
on  35mm).  Sync  motor,  footage  counter, 
follow  focus  for  studio  or  location.  Also 
available  In  new  fiber  glass  materials. 


CM  305  ANGENIEUX  ZOOM  LENS 

provides  the  widest  assortment  of  zoom 
lenses  available  in  l&mm,  35mm  Arriflex 
cameras,  A  varied  selection  of  zoom  ranges 
is  available  for  every  need  from  newsreel 
photography  to  the  most  elaborate  studio 
production. 

All  Arriflex  and  Siemens  equipment  available  for  long  term  leasing. 

^LIKE-NEW  SHOWROOM  DEMONSTRATORS  AVAILABLE  wr„e  /or  d»cnp„ve  ii..r.,ur^. 

LOOK  TO  CAMERA  MART  FOR  EVERYTHING 
YOU  NEED  FOR  MOTION  PICTURE  PRODUCTION 


71  Clio's  lo  Bol  American  TV  Commerci 

2,000  .\Ueii(l  .\uard$  Dinner  at  N.  Y.'s  -Americana  on  .Mav  1 


"C'.NOLGH  CLIO  Statuettes  to 
■*-'  cover  a  good-sized  banquet 
tabic  were  presented  Friday  eve- 
ning. .May  12.  at  the  Awards  Din- 
ner which  concluded  the  1967 
American  TV  Commercials  Festi- 
val held  in  the  Imperial  Ballroom 
of  the  Americana  Hotel  in  New 
York.  The  awards  function  wound 
up  two  days  of  seminars  and 
screenings  of  the  outstanding  com- 
mercials of  the  past  year. 

71  CLlOs  were  presented  in  the 
U.S.  television  section  of  the 
three-ring  series  of  ceremonies.  In 
addition,  25  statuettes  were  pre- 
sented to  "Bests"  in  Product  Areas 
and  Techniques  in  a  separate  In- 
ternational TV  Commercials  Festi- 
val, and  14  CLIOs  for  "Bests""  in 
a  new  radio  commercials  festival 
competition. 

Largest  Entr)'  Total  in  Years 

This  year's  entries  topped  the 
number  entered  in  previous  years: 
1938  entries  were  received  for  the 
American  TV  competition  —  (up 
from  1891  last  year).  There  were 
589  radio  entries,  and  439  entries 
in   the   international   TV   group. 

A  black-tie  audience  of  2000 
agency  men.  producers  and  their 
wives  watched  the  three-hour  cere- 
mony, which  was  MC"d  by  a  fa- 
miliar TV  "'spokesman,"  Cy  Har- 
rice.  Wallace  A.  Ross,  Festival 
Director,  announced  that  chair- 
manship of  the  Festival's  Board 
was  passing  to  David  Ogilvy.  cre- 
ative director  of  Ogilvy  &  Mather. 
from  last  years  chairman,  George 
H.  Gribbin,  former  president  of 
Young  &  Rubicam. 
Judged  by  Ten  Regional   Groups 

TV  Commercial  entries  were 
judged  this  year  by  ten  regional 
panels  of  advertising  executives  in 


.\djudged  best  corporate  televi 
commercial  "IliM  Cainpul 
(Ogihij  &  Matlur  -  VPI   Pre 


Atlanta,  Boston,  Chicago.  CI 
land,  Detroit,  Dallas,  Los  Angi 
New  York,  Montreal  and  Tore 
Representatives  of  these  regii 
judging  centers  were  seated  at 
head  table  for  the  awards  din 
along  with  some  thirty  promii 
people  in  advertising  and  brc 
casting.  In  addition  to  presid 
of  five  advertising  agencies,  tl 
were  three  advertising  or  mar 
ing  managers  of  major  spons 
two  presidents  of  broadcasting 
sociations,  and  two  presidents 
station  representative  firms. 

The  Festival's  T  e  c  h  n  i  i 
Achievement  Award  this  year  v> 
to  the  Technicolor  Corpora 
for  its  Vidtronic  Process,  whic 
a  color  tape-to-film  transfer  sys 
which  extracts  all  color  infori 
tion  from  a  video  tape  and  recc 
it  on  to  a  film  negative. 

3.5,  16mm  Color  Prints  Made 

The  resulting  color  film  negai 
can  be  used  for  the  production 
multiple  35mm  or  16mm  cc 
prints  by  ordinary  processing  te 
niques.  It  allows  the  producers 
programs  and  commercials  to  l 
full  advantage  of  the  economy 

(CONCLUDED      ON       NEXT       PAC 


aroaowav  nV- 

CtrCLe  ^3198 


16 


BUSINESS    SCREll 


GREAT  THINGS  ARE  DEVELOPING  AT  DU  ART 


nil  ART  P     M     ARQ  /fill/  \>'\  Pri   (\\>  ('f\\']>  245  WEST  55  STREET  NEW  YORK.  N.Y.  10019  /  PL  7-4580 

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from  the  pioneers  of  rear- screen  projection 

Advanced  audio-visual 
film  projection  systems 


SLIDES 


BVSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  14" 
«  14"  built-in  Dayi:ght  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  witli  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit  The  Busch  Cine-Slide  Projector  is 
versatile,  dependable,  portable  and 
lightweighL 


16  MM 

w.      -^ 

^ 

MiBHi 

f,  -    ^.  ----« 

IS 

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:P4 

■■         - 

L'. .     

"iii 

BUSCH  Cinesalesman  self-contained, 
continuous  lEmm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  p.oven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

Ttie  Big  Screen  16mm  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finistied  in  Walnut  Formica. 
Special  features  are:  pusfi-but- 
ton  start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
filgti-quality  sound.  Heavy-duty 
projector  units  with  many  ex- 
clusive features.  Tfiis  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  ttie  16mm 
Projector. 


SPECIAL  UNITS 

We  have  25  years  of  experience  in  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


BUSCH   FILM  AND  EQUIPMENT  CO. 

2U   S.   HAMILTON   ST.        SAGINAW,   MICHIGAN 


TV    FESTIVAL   WINNERS: 

(CONTINUED       FROM        PAGE        16) 

speed  of  video  tape  photography 
with  the  mass  production  savings 
of  color  film  duplication. 

Leading  multi-award  winners  at 
the  Festival  among  agencies  in- 
uded  Young  &  Rubicam  (13). 
•oyle  Dane  Bembach  (9).  Jack 
inker  and  Partners  (5),  Ogilvy 
&  Mather  ( 5  ) .  Carl  Ally  ( 3 ) .  Ben- 
ton &  Bow  les  ( 3  ) .  and  Foote, 
Cone  &  Belding  (3). 

Among  producers  who  received 
most  of  the  "hardware"  were 
these:  HUE  Screen  Gems  (7), 
MPO  (7).  VPI  (6),  Howard  Zieff 
(5),  Rose-Magwood  (4),  Televi- 
deo  (4),  and  Audio  (3). 

*        *        + 
Belgian  Film  Archives  Sponsor 
Experimental  Film  Competition 
■:    The    Royal    Film    Archives    of 
Belgium  is  sponsoring  a  fourth  In- 
ternational     Experimental      Film 
Competition    with    prizes    totaling 
SI 2.000.  The  competitive  screen- 
ing will  take  place  at  Knokke-Le- 
Zoute.    Belgium    from    Dec.    25. 
1967  to  January  2.  1968.  Purpose 
of  the  event  is  "to  encourage  free 
artistic  creation  and  the  spirit  of 
research."" 

The  term  "experimental  film"" 
will  be  interpreted  as  "embracing 
all  works  created  for  cinema  or 
television,  which  give  evidence  of 
an  effort  to  regenerate  the  film  as 
a  medium  for  cinematographic  ex- 
pression."" Entrants  may  submit 
one  or  more  films,  16mm  or 
35mm  standard  or  wide-screen 
(optical  system),  sound  or  silent. 
Films  must  not  have  been  pre- 
viously shown:  however,  the 
.Archives  notes  that  it  may  make 
exceptions  to  this  latter  rule. 
\\Tiere  to  Get  Entrv  Forms 

Requests  for  applications  to 
participate      should      be      made 


Best  black  &  white  cinematograi] 
award    uav    gitcri    "Fresh    Deo 
ant."    (Doyle  Dane  Bernhach—i', 
Films).    See    story    on    this    piS 

through  Belgian  Consulates  or 
Belgian   Embassy   in   Washingi 
D.  C.  They  may  also  be  obtai 
from  the  Royal  Film  Archives 
Belgium.  Ravenstein  23.  Brussi 
Belgium.  A  completed  question;! 
must  be  submitted  for  each  en 
along  w  ith  a  scenario  ( text  of  i 
logue  or  commentary)    and   si 
for  press  use.  This  must  reach  i 
Archives  by  Oct.   I,   1967.  De 
line  for  receiot  of  films  is  Nov. 

A    registration    fee    of    S 1 5 1 
charged  for  each  film  of  30  n' 
utes  or  less;  and  S30  for  those  I 
more  than   30  minutes  in  lent 
Fees  must  be  paid  in  Brussels 
fore  Oct.  1  and  entrants  must  [y 
transport   and   insurance  costs 
route,  while  the  Archives  will 
for    storage    and    insurance    t 
while  films  are  in  Belgium. 
First  Prize  Award  is  S4,000 

The  first  prize  of  S4.00ii 
being  contributed  by  Gevat 
Agfa.  X.V'..  Mortsel.  Belgiu 
four  other  firms  are  contribut 
prizes  of  52.000.  including  c 
for  a  television  film. 


PRODUCERS .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"' 

Area  Code  213/459-1019 

.  .  .  will  handle  with  ccn-e,  all  your  West  Coast  production 
requirements  —  negotiate  name  talent  —  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  • —  serve  as  your  ambassador 
v/hen  you  or  your  friends  visit  Southern  California! 

H.  LB3ROY  VANDERFORD 

CONSULTANT 
Film  Production   Services   &   A-V   Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


18 


BUSINESS   SCREI 


Ne^v  Ibintn  Tyle 
Vibrationless 
ini-Mount ! 


Wheelchairs . 


Dollies. 


Internal  Electronics 
for  automatic 
soft  start  and 
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Vibration  Isolation 
Unit  adapts  to 
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tjoats,  cars, 
tripods,  etc 


4 


Weight  of 
complete  system 
as  shown:  88  tbs. 


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Theodora— 
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Miami  /  LockrowRoCertson  Production  Services  •  (305)  565-1288 


lUMBER  3    •    VOLUME  28 


18 


Producer  Stuart  Finley  accepts  a 
Blue  Ribbon  award  from  Peter  Cott 
for  his  prizc-icinning  color  film, 
"The  Third  Pollution"  (sec  below). 


Ralph  Tuchman  was  on  hand  to  get 
a  Blue  Ribbon  award  from  present- 
er Ted  Mahne  for  his  nwtion  pic- 
ture, "The  Lives  You  Touch." 


LOGO  Attend  9th  American  Film  Festival  in  New  York 

Educational  Film  Library  Association  Hosts  Panel  Discussions.  Awards  Banquet 
Honorin"   Best   Motion  Pictures   and  FUnistrips  Selected  from  Among  830  Entries 


Over  a  thousand  non-theatrical  film  special- 
ists, both  users  and  producers,  were  on 
hand  for  this  year's  Annual  American  Film 
Festival,  held  at  the  Biltmore  Hotel  in  New 
York.  May  10-13.  The  event,  ninth  in  a  series 
of  programs  initiated  in  1959,  is  sponsored  by 
the  Educational  Film  Library  Association.  It 
culminated  in  gala  banquet  ceremonies  on  Fri- 
day evening,  May  12.  at  which  Blue  Ribbon 
Awards  were  presented  to  winners  in  some  48 
subject  area  categories. 

Winners  were  chosen  from  over  300  motion 
pictures.  8mm  films  and  filmstrips  screened 
at  the  Festival  before  the  final  award  juries. 
Pre-screening  jury  members  had  previously 
winnowed  the  field  down  from  830  films  sub- 
mitted to  the  Festival. 

Winners   of  Multiple   Honors   Noted 

Multiple  award  winners  included  the  Na- 
tional Film  Board  of  Canada  (4).  Guidance 
Associates  (3).  Audio  Productions  (2), 
Churchill  Films   (2).  and  Fraser  Productions 

(2). 

In  addition  to  the  awards  competition  and 
the  screening  of  winners  on  May  13,  the  Festi- 
val offered  a  diversity  of  special  program 
events  including  a  talk  by  Willard  Van  Dyke, 
noted  film  producer  and  Director  of  the  Film 
Library  of  the  Museum  of  Modern  Art,  and 
several  panel  discussions  on  such  subjects  as 
The  Uses  of  Animation.  Using  Creative  Film 
in  the  Classroom.  A  Community  Oriented  Film 
Center,  and  Do  Public  Library  Film  Librarians 
Need  Their  Own  Organization? 


Tl^TMVERS  OF  BLUE  RIBBON  AWARDS 

-':  A  resume  of  this  year's  Festival  winners  fol- 
lows: 

Agriculture,  Forestrj',  and  Natural  Resources 
Life  in  The  Balance,  produced  by  Equinox  Films. 

Inc..  for  Standard  Oil  Company  (New  Jersey). 
Distributed   by   Modern  Talking   Picture   Service. 

Citizenship,  Government,  and  Citj'  Planning 
The  Third  Pollution,  produced  by  Stuart  Finley, 
Inc. 

Classroom  Films  for  Lower  Grades 
A  Verj-  Special  Day:  An  Adventure  at  Coney  Is- 
land.   Produced    by    Richard    Beymer.    Distri- 
buted by  Universal  Education  and  Visual  Arts. 

Conservation  Films 
Progress,  Pork  Barrel  and  Pheasant  Feathers,  pro- 
duced  by    Fisher-Slezas   Films.   Distributed   by 
Contemporary  Films,  Inc. 

Current  Events  and   International   Relations 
Inside  Red  China,  produced  by  Columbia  Broad- 
casting System.  Distributed  by  Carousel  Films, 
Inc. 

Economics,  Business  and  Labor 
The   Modem   Corporation,   produced   by   Suther- 
land   Educational    Films    for    The    .Mfred    P. 
Sloan  Foundation.  Distributed  by  Sutherland  Ed- 
ucational Films. 

Education  and  Child  Development 
To  Touch  A  Child,  produced  by  Centron  Corp. 

for   The   Mott   Foundation. 
Distributed  bv  Modern  Talking  Picture  Service. 


Festival  Highlights 

.\t  left:  Administra- 
tive director  Emiltj 
Jones  chats  ivith  a 
fumed  film  maker  .  .  . 
julitn  Bnjan  .  .  .  and 

Right:  members  of 
the  festival  jury  who 
helped  select  Sales 
and  Promotional  films 
submitted  for  festival 
honors  in  Neie  York. 


Geography  Films                       I  '^ 

Mekong,    produced    by    Shell    International    Fl  ^ 

Unit;   sponsored   and   distributed   by   She!  |  |j 
Company. 

Vocational  Guidance 
In  A  Medical  Laboratory,  produced  by  Churc 
Films  for  National  Committee  for  Careers 
Medical  Technology.  Distributed  by  Put 
Health  Service,  Audiovisual  Facility,  Atlai 
Georgia. 

Personal   Guidance 
No  Reason  to  Stay,  produced  by  Nation  d  F 
Board    of    Canada.    Distributed    by    Encyt 
pedia  Britannica  Educational  Corp 

Biographical  Films 
Robert  Frost:  A  Lover's  Quarrel  with  the  Woi 

produced  by  WGBH  Educational  Foundati 
Distributed  by  Holt.   Rinehart  &  Winston. 

History   Films 
Battle  of  the  Bulge  —  the  Brave  Rifles,  produi 
by  Mascott  Productions. 

Language  and  Communication  Arts 

The  Pleasure  Is  Mutual:  How  to  Conduct  EfP 

live    Picture    Book    Programs,    produced 
Connecticut  Films.  Inc.,  for  Westchester  Libri 
System.    Distributed    by    The    Children's    Be 
Council,  Inc 


Nature  and  Wildlife  Films 
Life   Cycle   of   the   Monarch,   produced   by   K 
Middleham    Productions. 

Tied  With 

The  Wood  Duck's  World,  produced  by  James  ' 
Wilkie,  Continental  Machines,  Inc. 

Recreation,    Hobbies   &   Crafts 
Cooper's  Craft,  produced  and  distributed  by  C 
lonial  Williamsburg.  Inc. 

Science — General  Background 

The   Noisy   Underwater   World   of   the   Wedd 

Seal,  produced  by  William   Claiborne  for  t 

New  York  Zoological  Society. 

Instructional  Science 

Insect    Metamorphosis,    produced    by    Norm 

Bean.  Distributed  by  Film  Associates  of  Ca 

fomia. 

Social  Documentary  Films 
Sixteen  in  Webster  Groves,  produced  by  Colut 

bia      Broadcasting      System.      Distributed 
Carousel  Films,  Inc. 

Sports  Films 

Water  Ski  with  Buick,  produced  by  General  M 

tors   Photographic   for   Buick   Motor   Divisio 

Distributed   by   Modern  Talking   Picture   Servic 

Film  as  Art 
Time  Piece,  produced  by  Muppels.  Inc.   Disirl 
uted  by  Contemporary   Films.   Inc. 

Graphic  Arts,  Sculpture  &  Architecture 
Eskimo  Artist  Kenojuak,  produced  by  Nation 
Film    Board   of   Canada.    DisU-ibuted   by   Coi 
temporary  Films,  Inc. 


Music,  Literature  &  Film 

Buster   Keaton    Rides    Again,    produced    b\    N: 

tional   Film   Board  of  Canada.   Distributed  b 

Contemporary  Films.  Inc. 

(continued  on  the   following  page   22 


20 


BUSINESS   SCREEI 


TECHNICOLOR  EXCELLENCE  IS 

NOW  AVAILABLE  IN  SUPER  8 

lOALL  PRODUCERS  OF  BUSINESS  FILMS 

During  its  50  year  history.  Technicolor's  scientists  and  technicians  have  pioneered  and 
introduced  many  processes  and  have  received  10  Awards  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences  for  distinguished  contributions  to  the  motion  picture  industry. 

Technicolor  has  many  firsts  in  its  list  of  accomplishments.  Among  them  are: 

The  first  commercially  successful  color  motion  picture  system. 

The  first  commercially  successful  three  component  color  motion  picture  system. 

The  first  single  film  color  motion  picture  system  in  commercial  use. 

The  first  cartridge  loading  8mm  projector. 

The  first  Technicolor  Vidtronics  process  for  color  tape  to  color  film  prints. 

Now  the  first  Technicolor  Super  8  Process! 

Super  8  dye  transfer  color  prints  immediately  available  in  any  quantity. 

Super  8  prints  promptly  deliseied  to  meet  industrial  schedules. 

Super  8  dye  transfer  color  prints  v\ith  silver  optical  sound  tracks. 

Super  8  prints  with  magnetic  sound  tracks. 

Super  8  prints  from  your  35mm  or  16mm  subjects. 

Super  8  color  prints  by  direct  reduction  from  original  negatives. 

Supers  color  prints  by  reduction  from  internegativos  or  by  contact  from  multi-rank 

internegatives. 


Plus: 


Technicolor  perforates  its  Super  8  film  prints  after  all  processing  — assuring  you  of  high 
quality  perforations. 


"Technicolor 


MOTION  PICTURE  DIVISION 

6311  Romaine  Street,  Hollywood,  California  90038  (213)  467-1101 


IMAGE  OF  EXCELLENCE  THROUGHOUT     THE    WORLD 


f;:?^ 
^A^ 


UMBER  3    •    VOLUME  28 


» 


SOME  OF  OUR  FILMSTRIP  CUSTOMERS  bring  in  grocery  cartons  full  of 
everything  from  cornflakes  to  handlettered  signs.  At  CFI  we  make  great  film- 
strips  from  the  darndest  material.  Backed  by  special  equipment,  our  experts 
specialize  in  converting  all  kinds  of  copy  into  filmstrips.  Different  sizes  of 
art?  We  shoot  flat  copy  up  to  24"  x  32"  (32  field).  Products  to  stioot?  We'll 
photograph  them  into  your  filmstrip  against  a  colorful  background.  Need 
additionaf  art?  A  skyline?  Hand  lettering?  Type  set  on  a  cell  overlay?  We  can 
do.  Or  if  you  have  an  assortment  of  transparencies,  we  copy  from  35  mm 
through  8  X  10  direct  with  no  intermediate  reduction  step  to  cause  loss  of 
color  or  detail.  Quality?  We  give  you  faithful  color  rendition  with  minimum 
contrast  gain  and  frame  to  frame  color  correction  to  insure  over-all  balance. 
And  our  unique  continuous-loop  printing  equipment  assures  you  absolutely 
uniform  filmstrip  prints  from  scratch-free  negatives.  How  long?  Our  normal 
delivery  is  one  week.  On  super-rush  jobs  we'll  work  with  you  to  meet  a 
tighter  deadline.  Need  advice?  We'll  answer  your  questions  on  the  phone. 
Call  Lou  Livingston  at  HO  2-0881. 

Your  filmstrip  benefits  from  ffte  superior  facilities  and  teclinology  that  t)ave 
been  developed  to  meet  the  high  standards  of  the  motion  picture  industry. 


CONSOLIDATED    FILM    INDUSTRIES 

S59  SEWARD  STREET,  HOLLYWOOD,  CALIFORNIA  90038  /  HO  2-0881  •  HO  9-1441 


9th  American  Film  Fe.stivl 

(CONTINUED    FROM    THE    PRECEDING    PAGE      > 

Stories  for  Children 
Paddle   to  the   Sea,   produced   by   National   (| 
Board  of  Canada. 

The  Church  a(  Work 
Inner  Cilj,  produced  by  Berkeley  Studios  for 
Board  of  Home  Missions  for  the  United  Cht 
of  Canada.   Distributed   hy   Berkeley   Studios. 

Doctrinal  and  Denominational  Religion 
The  Book  and  the  Spade,  produced  by  Glenn  I 

nard  Productions,  Inc.  Distributed  by  The  I 
versity    Museum    of    the    University    of    Penn 
vania. 
Tied   With 
Mood  of  Zen,  produced  and  distributed  by  H 

ley  Productions,  Inc.,  for  Society  of  Comp: 
tive   Philosophy,   Inc. 

Ethical  Problems 
Nothing  But  A  Man,  produced  by  Michael  R 
nier  and   Robert   Young.   Distributed   by   Bf 
don  Films. 

Fund  Raising  Films 
Chi'd  of  Darkness — Child  of  Light,  produced 
Wilding,    Inc.    for    Foster    Parents'    Plan.    I 
tributed  by  .Association  Fi'ms. 

Industrial    and    Technical    Processes 

Concrete,    produced    b\    Fraser    Productions   i 
and  distributed   by   Kaiser  Cement  &  Gypsi 
Corp. 

Personnel  and  Sales  Training 
Now    You're   Ta'king,   produced    by   Audio   P: 
duciions.  Inc.  for  (and  distributed  by),  Ame 
can    Telephone    &    Telegraph    Company,    Lo 
Lines  Department. 

Public  Relations — Commercial 
Get  Wet,  produced  b\   Homer  Groening  for.  a 
distributed   by.   Johnson   Motors   and    Eastm. 
Kodak   Companv. 

Public   Relations — Non-Profit 
To  Be  a  Man,  produced  by  MPO  Productions  f 

Yale   University. 

Sales  and  Promotion 
Kids  and  Cookies,   produced   b\    Audio   ProdU 
tions.  Inc.  for.  and  distributed  by  the  Nation 
Biscuit  Company. 

Travel  Films 
Wings    to    Great    Britain,    produced    by    Heiu 
Strauss    Productions   for,    and   distributed   h 
Pan  American  World  Airways. 
(CONTINUED    ON     THE     FOLLOWING     PAGE     24 

Filmstrips  competing  for  honors  at 
the  9th  Ariurican  Film  Festival  arc 
being  previewed  by  jurtj  members. 


22 


BUSINESS    SCREEk' 


who's  kidding  wliom? 

In  any  field,  there  are  always  imitators.  But  there's  only  one  best.  In  the 
field  of  lighting,  Charles  Ross,  Inc.  has  for  years  been  acclaimed  the 
best  by  thousands  of  motion  picture  producers  who  demand  the  finest 
lighting  equipment  in  the  industry.  Send  for  a  schedule  of  rental  rates! 

THE  EAST'S  ONLY  SPECIALIST  -  LIGHTING,  GRIP  EQUIPMENT.  PROPS,  GENERATORS 

RENTALS  /  SALES  /  SERVICE    rWJ    Sole  distributor  of  Mole  Richardson  Company  Products  in  Greater  New  York 


333  WEST  52nd  STREET.  NEW  YORK,  N.  Y.  10019.  Area  212.  Circle  6  5470 


"(UMBER  3    ■    VOLUME  28 


23 


BIRNS   A    SAWYER 

6424  Santa  Monica  Blvd..  Los  Angeles,  Calif.  90038 
Telephone  213/4645166  •  Cable:  BIRNSAW 


If  you  need  what  you  don't  see  Birns  &  Sawyer 
Rents  that  too!  We  have  the  largest  inventory  of 
production  equipment  in  the  West:  and  where  the 
cost  factor  is  a  factor  -  many  low  cost  production 
secrets  are  told  with  B&S  equipment.  Custom 
keyed  to  specific  requirements  of  both  major  and 
budget  filming  -  at  lower  cost!  Another  reason  peo- 
ple expect  a  Great  Deal  from  Birns  &  Sawyer. 


BARNEYS,  Sound  &  Heater 

BAHERIES 

BLIMPS 

CAMERAS.  16mm  MOTION  PICTURE 

—  Arntie.  _  Bolex 

—  Auncon  —  Cine  Special 

—  Bell  &  Howell  -  Eclair 

—  Mitchell 

CAMERAS,  35mm  MOTION  PICTURE 

—  Airillex 

—  Bell  &  Howell         —  Mitchell 
CAMERAS.  INSTRUMENTATION 

&  SPECIAL  PURPOSE 

—  ISmm  Hi-Speed  (Fastax) 

—  16mm  Hi  Speed  IBell  S,  Howell, 
Milchelll 

—  35mm  HiSpeed  (Arriflex) 

—  16mm  Single  Frame  (Afriflex, 
Bolex.   Mitchein 

—  35mm  Pulse  (Automax) 

—  70mm  Sequence  (Hulcher) 

CAMERAMAN'S  ACCESSORIES 

CAMERA  CARS 

CONVERTERS.  Rotary  &  Vibrator 

DOLLIES 

ELEMACK  DOLLIES 

ELEMACK  BOOM  ARM 

EDITING  EQUIPMENT 

—  Moviola  Editing  Machines 

—  Synchronizers,  Viewers. 
Sound  Readers 

—  Splicers.  Rewinds,  Editing  Room 

Accessories 

EXPOSURE  METERS 
GRIP  EQUIPMENT 
LENSES,  MOTION  PICTURE, 

Wide  Angle.  Normal,  Telephoto,  Zoom 

—  Airiflex-Mount,    IGmm 

—  ArriHex-Mount.    35mm 

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—  Eyemo-Mount 

—  Mitchell-Mount.   16mm  &  35mm 

—  'S^'-Mount 

LENSES.  INSTRUMENTATION 

—  Fastax  Raptar 

—  Elgeet  Hi-"G" 

LENS  ACCESSORIES 
LIGHTING  EQUIPMENT 

—  Sylvania  (Quaftzi 

—  ColorTran   (Quartz) 

—  ColorTian  ("Boosted") 

—  Lowel-Light 

—  Mole  Richardson.  McAltster 
(Standard   Incandescent) 

—  Dimmers.  Cables 

MAGAZINES 
MOTORS 

POWER  SUPPLIES 
PROJECTORS.  MOTION  PICTURE 
PROJECTORS.  SLIDE.  STRIP 

S  OPAQUE 
PROJECTION  SCREENS 
SOUND  RECORDING  EQUIPMENT 
SOUND  RECORDING  ACCESSORIES 
TRIPODS  &  TRIPOD  HEADS 
TRIPOD  ACCESSORIES  &  HI  HATS 
UNDERWATER  CAMERA  HOUSINGS 
UNDERWATER  LIGHTING  EQUIPMENT 
UNDERWATER  STUDIO  TANKS 
STILL  PHOTOGRAPHIC  EQUIPMENT, 

Cameras,  Lenses  &  Accessories 


At  left:  festival 
jurors  and  guests 
await  another 
film  screening  .  .  . 
Below:  \eu;  York 
State  Commerce 
Department  exec. 
Harry  Arondiie  (I) 
and  James  Manilla, 
FUrriscope  prexy. 


9th  American  Film  Festival  : 

(continued  from  the  preceding  page  22) 

Health  for  General  Audiences 
Drugs    and    the    Nervous    System,    produced    by 
Churchill  Films. 

Medical  Science  for  Professional  Audiences 
Cancer   in    Children,    produced    by   Wexler   Film 

Productions  for,  and  distributed  by  American 
Cancer  Society. 

Mental   Health   for   General   Audiences 
Search    for   the    Lost   Self,    produced    by    Mente 

Films. 

Safetj'  and  First  Aid  Films 
Fire    Fighting    During    Riots,    produced    by    Los 
Angeles  City  Fire  Department.  Distributed  by 
Cinesound  Company. 

Safe  Driving   Films 
The  Day  the  Bicycles  Disappeared,  produced  by 
Bay  State  Film  Productions,  Inc.,  for,  and  dis- 
tributed by,  AAA  Foundation  for  Traffic  Safety. 

8mm  Films 

Art  Process  Concept  Films,  produced  and  dis- 
tributed  by   Hester   &  Asso. 

Tied  With 

Method  for  Rapid  Electrophoresis,  produced  and 
distributed   by   Coronet   Instructional    Films. 

Filmstrips:  Art 
Master>vorks  of  Mexican  Art,  produced  and  dis- 
tributed by  Bailey  Films,  Inc. 

Filmstrips:   Language   Arts 
Sound   Filmstrip  Set   =15,  produced   by  Weston 
Woods  Studios. 

Filmstrips:  Science  and  Math 
I  Never  Looked  at  It  That  Way  Before,  produced 
and    distributed    by    Guidance    Associates. 

Filmstrips:  Biography,  Geography,  and  History 
This  Honorahle   Court:   The   Supreme  Court  of 
the  United  States,  produced  and  distributed  by 
Guidance  Associates. 

Filmstrips:    Social    Studies,    Economics 
Cities,  U.S.A.,  produced  by  Guidance  Associates. 

Filmstrips:  Home  Skills, 
Guidance  &  Professional  Training 
One  Chance,  produced  by  Fraser  Productions  for, 
and  distributed  by.  Bank  of  America. 


Filmstrips:  Sales  Promotion  and  Training 

It's  For  You,  produced  by  Pilot  Productions  foi 

and  distributed   by,  Chicago  Title  &  Trust. 

Filmstrips:  Puhlic  Relations-Non-Profit 

The  Lives  You  Touch,  produced  by  Harris  Tuch 

man     Productions     for,     and    distributed    by 

United  Way, 

Filmstrips:  Religion 
Doorstep   Mission,   produced   and  distributed  b; 
Presbyterian  Distribution  Service. 
*  *  * 

A  hard-working  Festival  Committee  or- 
ganized this  ninth  program  of  the  Educationa 
Film  Library  Association.  Headed  by  its  ad 
ministrative  director,  Emily  Jones  (who  direct? 
these  annual  events),  the  key  people  respon- 
sible for  meetings  and  showings  were  Caroi 
Hale,  Frederic  A.  Krahn,  EFLA's  president. 
James  H.  Limbacher.  Public  relations  is  ably 
handled  by  Harriet  Lundgaard. 

Festival  jurors  were  supervised  by  Elsa 
Volckmann:  Rudolph  Kamerling  directed  pro- 
jection of  the  many  festival  films.  Members  of 
the  New  York  Film  Council  formed  the  hospi- 
tality committee,  coordinated  by  Madeleine  S.- 
Friedlander  at  EFLA's  hospitality  desk.  The 
beneficiaries?  All  those  who  saw  films  they 
could  use  in  "67.  • 


we  quote: 


ii 


. .  so  when  my  client  said 
he  liked  the  latest  film  I 
had  produced  for  him  I  failed  to  understand 
why  he  had  changed  to  another  producer... 
then  he  told  me  that  their  titles  were  much 
better  than  mine... they  had  been  made  by 
Knight  Studio,  Chicago.  Now  i  get  my  titles 
there...  I  have  my  client 
back  . . .  and  we're  all  happy.  // 

Knight  Studio* 

159  E.  Chicago  Avenue,  Chicago  11,  Illinois  i 


24 


BUSINESS   SCREEN! 


A  sight  for  sore  fingers. 


Run  a  finger  along  this  path. 

That's  about  how  easy  it  is  to 
load  (and  unload)  a  Graflex  16 
sound  motion  picture  projector. 
And  that's  how  easy  it  is  on  your 
fingers,  too. 

There's  no  soundhead  to  thread 
around.  Just  slide  your  film  into  a 


slot.  The  rest  is  automatic.  Sound 
is  always  perfectly  clear  and  syn- 
chronized with  your  picture. 

It's  so  simple,  anyone  can  do 
it.  Even  if  he  were  born  with  ten 
thumbs. 

But  easy  loading  is  only  a  part 
of  Graflex  16  superiority.  There's 
the  lamp  that  lasts  up  to  ten  times 
as  long  as  ordinary  ones.  Less 
chance  of  an  embarrassing  mid- 
show  blackout.  You  also  get  a 
brighter  picture  and  quieter  oper- 
ation. And  your  choice  of  speaker 
in  the  machine  or  at  the  screen. 

Think  of  the  value  of  your  film 
prints.  And  the  importance  of  your 


audiences.  Don't  they  both  deserve 
the  most  professional  presentation 
possible? 


^^ 

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gnaPlex      a. 

Gr^nei.  Inc.  A  subsidiary  of  Cfneril  Precision 
EQuipn>«nt  Corporation,  Rochester.  NY.   14603 
In  Canada:  Graflci  of  Canada  Limited 


NUMBER  3   •   VOLUME  28 


CHAPPELL 

Recorded  Music  Library 


BIG... AND  GETTING 

BIGGER 

Complete 
Music  Selection  Service 

Special  concern  for 
ALL 

your  programming  needs 


Send  for  catalogue 
and  demonstration  tape 


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Chappell  Music  Library 

117  West  mil  Street 

New  York,  New  York  10036 

phone:  212  PL  7-3641 


Along  the  Production  Lines 


Producer  Reid  Ray  and  Crew  on  Six-Week 
Location  Trek  for  AUis-Chalmers  Picture 

a  Heading  into  the  troubled  Middle  East  for 
a  six-week  film  production  trip  that  began  in 
early  June  is  St.  Paul  film  producer  Reid  H. 
Ray.  The  studio  chief  and  his  wife  Roxanne, 
with  Toronto  cinematographer  Chris  Slagter, 
are  on  an  extensive  jaunt  that  includes  loca- 
tion shooting  in  Turkey,  Iran,  India,  Lebanon 
and  then  into  Kenya  and  Uganda  in  Africa. 

The  Ray  film  organization  is  producing  this 
film  for  the  Allis-Chalmers  Company,  present- 
ing the  world-encircling  countries  where  this 
company's  industrial  and  agricultural  equip- 
ment is  contributing  to  economic  and  food  de- 
velopment programs.  They  embark  for  South 
America  from  Dakar  with  three  locations 
scheduled  in  Brazil. 

Rio  de  Janeiro  is  the  first  stop,  followed  by 
a  sequence  in  Brasilia,  the  new  Capital.  Then 
they  will  film  a  highway  under  construction 
from  Brasilia  to  Belem  in  northern  Brazil.  A 
fourth  member  of  the  group,  script-writer  Wil- 
liam Bernal,  left  in  late  May  to  do  research 
on  the  various  locations.  Better  skip  the  Mid- 
dle East  for  awhile  .  .  .  we'd  like  to  see  all 
hands  safely  home  this  summer! 
*         *         * 

C/T  Film  Center  Is  Set  Up  in  Syracuse,  N.Y. 

■«•  The  C'T  Film  Center,  Inc.  has  set  up  shop 
in  Syracuse,  New  York's  Midtown  Plaza. 
Heading  the  Central  New  York  motion  pic- 
ture production  facility  is  Richard  C.  Cressey, 
well-known  cinematographer  in  that  area. 
*        *        * 

Sun  Dial  Films  Shooting  Three  Sea-Based 
Location  Films  for  Cenl  Dynamics,  Navy 

if  Three  new  sea-based  location  films  are  cur- 
rently underway  for  Sun  Dial  Films.  Carl  "V. 
Ragsdale,  Sun  Dial's  president,  has  been  on 
location  under  water  off  Nassau,  Vieques 
Island,  and  the  Virgin  Islands  for  footage  for 
his  company's  latest  General  Dynamics  film. 
A  second,  six-man  crew,  filming  a  U.S. 
Navy  three-part  production  called  Sea  Power, 
has  been  carrier-based  out  of  Puerto  Rico. 
The  Sea  Power  crew,  headed  up  by  Director 


POST  PRODUCTION! 

from  dailies  to  answer  print  .... 

Let  us  help  you  M'ith  all  or  part 
of  the  finishing  stages : 
Editing,  scoring,  narrating, 
effects,   supervision   of   lab 
work,  negative  cutting. 

We'll  give  your  film  that 

HOLLYWOOD   POLISH 

which  makes  the  difference. 

Professional  standing  with  all 
West    Coast    service   organizations. 
References.   Write  or  call 

GUI\THER   von   FRITSCH 

265   Marguerita   Lane,   Pasadena,   Calif.   91106 
(21.3)    799-3267 


Sun  Dial  president  Carl  Ragsdale  on  utidrmdli 
location  in  Caribbean  on  General  Dynamics'  fiht 

Tom  Thomber,  sf)ent  two  weeks  aboard  van 
ous  Navy  ships,  throughout  the  Caribbeai 
prior  to  returning  to  New  York  and  Washing 
ton  where  they  will  complete  the  first  pha^ 
of  their  world-wide  location  shooting  schedule 

Across  the  Pacific,  a  third  crew,  unde 
Writer-Director  Tom  Carroll,  is  filming  Amen 
can  Advisor  in  Vietnam.  This  is  the  secont 
Vietnam  film  for  the  U.S.  Navy  done  by  Car 
roll  and  Sun  Dial.  His  four-man  crew  is  head- 
quartered in  Saigon.  Da  Nang.  and  Rung  Sat 
and  is  filming  action  sequences  of  the  compre- 
hensive operations  of  the  U.S.  Navy  advisor  al 
sea,  aboard  U.S.  military  and  Vietnamese  ships, 
as  well  as  in  the  jungles  and  combat  areas. 

Two  additional  sea-based  projects  are  due 
for  launching  shortly,  extending  the  scof)e  of 
operations  for  Sun  Dial  across  the  Atlantic 
and  through  the  Mediterranean.  • 

YOU  NEED  THESE  2  BOOKS 

by  JOSEPH  V.  MASCELLI,  A.S.C. 
American  Cinematographer  Manual 

Revised,  enlarged  new  edition.  Over  600  pages 
of  concise,  informative  shooting  data  in  a  format 
designed  for  everyday  usage.  .    $12.50  postpaid 

The  Five  C's  of  Cinematography 

Here  is  the  first  practical  fully-illustrated  boot- 
showing  how  to  adapt  proven  Hollywood  produc- 
tion methods  to  limited  budget  pictures. 

.      $12.50  postpaid 

Send  for  free  Brochure 

California  buyers  please  add  4%  tax.  Foreign  buyers 
pay  by  International  Money  Order.  Remittance  must 
accompany  single   book   orders. 

CINE/GRAFIC  PUBLICATIONS 

P.O.  Box  430,  Dept.  B  •  Hollywood,  Calif.  90028 


BUSINESS    SCREEN 


SOMETIMES  AT  CAPITAL 


Our  technieal  V.P.  gets  mad 

Recently  Gar  Misener  got  steamed  up  because  there  wasn't  a  35MM  color  additive  scene  tester  any- 
where in  the  world  that  was  compatible  with  the  new  Bell  and  Howell  Additive  Printing  machines  .  .  . 
so  he  went  out  and  built  his  own!  If  you  want  to  see  how  it  works,  send  us  your  35MM  color;  you'll 
never  see  any  other  Cinex  strips  to  compare  with  ours.  Honest. 


(O^MISMTa 


FILM  LABORATORIES.  INCORPORATED 
470  E  STREET  S.W. .  WASHINGTON.   DC.  20024.  PHONE  (202)  347-1717 
1998  N.E.    150th  STREET -NORTH   MIAMI.   FLORIDA  33161  •  PHONE  (305)  9494252 


lUMBER  3   •   VOLUME  28 


27 


Film 

PROCESSinC 

PROBIEmS? 

mETRO/KHLUnR 

OFFERS  HO 

soiuiion.i 


No  chemical  solutions  of  any  kind  are  used  in  the  new  and  revolutionary 
Metro /Kalvar  Model  135  Printer-Processor.  Top  quality,  long-wearing 
prints  are  dry-processed  by  heat  alone  under  normal  room  light.  Operating 
at  speeds  up  to  100  fpm,  the  Model  135  provides  both  printing  and  proc- 
essmg  in  a  single  machine  pass.  Requiring  no  plumbing,  installation  of  the 
desk-top  Model  135  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro/Kalvar  process,  no  special  operator  skills  are  required. 

Say  hello  to  lower  print  costs,  eased  deadlines  and  faster  deliveries  with 
the  Metro/Kalvar  Model  135.  B&W  FILMSTRIP  PRINTS,  TEACHING  MA- 
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METRO/KALVAR,  Inc. 

745  Post  Road,  Oarien,  Conn.  06820/203  655-8209 


CINE  Selcct-s  Films  for  Overseas  Festival 


Cllection  of  U.  S.  Films  tor 
this  year's  international  film 
festivals  has  been  completed  by  re- 
gional and  ""finalist"  juries  of  the 
Council  on  International  Non- 
theatrical  Events  (CINE).  Meet- 
ing in  Washington,  D.C.  on  May 
18-20,  members  of  the  CINE 
Board  reviewed  230  motion  pic- 
tures submitted  by  24  regional 
juries  as  ""finalist"  candidates.  157 
of  these  were  awarded  '"Golden 
Eagles"  and  the  titles  considered 
eligible  for  submission  to  various 
overseas  events. 

At  the  annual  meeting  of  the 
CINE  Board  in  the  NEA  Head- 
quarters building  on  May  20, 
Alden  H.  Livingston,  a  DuPont 
advertising  executive,  was  re- 
elected president  of  the  interna- 
tional film  selection  group.  Reid 
H.  Ray,  head  of  the  St.  Paul  film 
company  which  bears  his  name, 
was  named  first  vice-president.  A 
past  president  of  the  Society  of 
Motion  Picture  and  Television 
Engineers.  Ray  served  as  CINE's 
Awards  Program  chairman  during 
the  past  year. 

Newly-elected  vice-presidents- 
at-large  were  Rev.  David  Poindex- 
ter.  National  Council  of  Churches, 
New  York,  and  Dr.  Don  G.  Wil- 
liams. University  of  Missouri  at 
Kansas  City.  Alfred  E.  Bruch, 
president  of  Capital  Film  Labora- 
tories Inc..  Washington,  D.C,  be- 
came CINE's  treasurer.  Re-elected 
as  secretary  was  Peter  Cott,  execu- 
tive director.  National  Academy  of 
Television  Arts  and  Science.  New 
York.  Dr.  Harold  Wigren.  of  the 
National  Education  Association, 
continues  as  CINE's  coordinating 
director. 

Four  new  board  members 
joined  CINE's  leadership.  They 
are:  Charles  A.  Bemant,  New 
York,  head  of  Filmscope,  Inc.;  J. 
Carter  Brown,  assistant  director  of 
the  National  Gallery  of  Art,  Wash- 
ington. D.  C:  Charles  Guggen- 
heim. Washington  film  producer: 
and  Willard  Van  Dvke.  director  of 


the  film  library.  Museum  of  M  -. 
ern  Art.  New  York. 

James  H.  Culver  continues  i 
CINE's  managing  director,  he: 
ing  the  organization's  full-ti 
staff  in  Washington.  Date  of  t 
Annual  Exhibition  and  Inten 
tional  Awards  Program,  schedu^ 
for  the  NEA  Auditorium,  has  be 
announced  as  November  17. 
*        *        * 

43'7f  Increase  in  Sales  Reporte 
by  Capital  Film  Laboratories,  Ii 

7-  Record  sales  of  $3,700,045  1 
the  year  ending  March  3 1  were  i 
ported  by  Capital  Film  Laboi 
tories.  Inc.  of  Washington,  D. 
and  Miami.  Florida.  Capital  pre 
dent  Alfred  Bruch  reported 
shareholders  that  the  compan; 
sales  volume  represented  an  i 
crease  of  43  per  cent  over  Ii 
year's  total  of  $2,587,801.  Net  i 
come  for  the  year  nearly  double 
from  S83.304  to  S162.326,  r 
fleeting  a  return  on  stockholdei 
equity  of  32e  per  share. 

The  laboratory  company  h 
diversified  its  basic  operatic 
through  the  opening  of  its  Miarr 
Florida  facility  last  year  and  li 
expanded  into  network  televisit 
and  theatrical  film  processin; 
During  its  nine  months  of  oper; 
tion  in  Miami,  for  example,  th 
company  serviced  eight  full-lengt 
motion  picture  feature  produc 
tions.  A  new  Ivan  Tors'  televisio; 
series.  Gentle  Ben,  is  currenti 
being  printed  for  fall  telecast 
( Sunday  evenings )  over  the  CBS 
TV  network. 

To  accommodate  ever-incrcas 
ing  Miami  film  production.  Capit.i 
is  currently  planning  to  expand  ii 
Miami  laboratory,  installing  nev 
high-speed  printing  and  processinj 
equipment  which  will  triple  it 
present  capacity.  Other  improve 
ments  include  installation  of  nev 
Ektachrome  processing  equipmen 
and  high-speed  printers  in  tht 
Washington,  D.  C.  laboraton 
plant  later  this  year.  i 


ESKO  TOWNELL  ^rTTr'^'^r'*  i, 

TITLE  Typographers 

Writer- Director    ^"^ 

Hot-press  Craftsmen 


p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


SINCE   1938 

Wriit  for  FREE  tyfe  dan 


KNIGHT  TITLE  SERVICE 

145  VIeu  4Sth  Si.,  New  rork,  N.  Y. 


28 


BUSINESS    SCREE^ 


Is  your  16mm  projector  hard  to  thread? 
Our  16mm  Autoload  threads  itself. 

Let's  trade. 


Just  insert  the  film  ieader  in  the  slot  and  tlip  a  switch.  The 
Autoload  threads  itself . .  .  completely  automatically. 


The  Bea'HOUJEU  touch:  we've  taken  the  fuss 
out  of  16mm  film  projection  with  a  versatile  sound 
projector  that  threads  itself  .  .  .  completely  auto- 
matically. Isn't  it  time  you  made  your  sales  and 
training  presentations  easier? 

The  Autoload"^  16mm  projector  sets  up  in  less 
than  a  minute,  threads  itself  in  seconds.  Your  show 
is  on  the  screen  quickly  and  easily.  You  can  show 
film  in  -a  lighted  room  if  necessary.  Easily  stop  the 
film  on  a  single  frame  to  make  an  important  point. 
Or  run  the  picture  backwards  to  repeat  entire 
scenes. 

That's  the  Bell  &  Howell  touch.  A  unique  com- 
bination of  features  and  operating  simplicity  that 
helps  make  every  film  you  show  a  success. 

Now  all  you  need  to  know  is  how  much  your  old 
projector  is  worth  in  trade  for  a  new  Bell  &  Howell 
Autoload. 

Clip  and  mail  this  coupon. 


Bell  &  Howell  Connpany,  Dept.  AV4 

7100  McCormick  Road,  Chicago,  111.  60645 

Gentlemen:  I'd  like  to  know: 
G  more  about  your  Autoload  16mm  projector. 
D  how  much  my  old  projector  is  worth  in 
trade. 


Name- 
Title— 


Firm  or  Company- 
Business  Address- 
City 

Phone 


-State- 


-Zip- 


a  BELL'HOUJELL 


^^^^^^DJCHROiCA 


DAYLIGHT 
CONVERSION 

A  revolutionary,  patented  dichroic, developed  specifically  for  color 
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descent  and  quartz  light  to  5600°  Kelvin-a  perfect  simulation  of 
daylight!  The  patented  process  enables  the  high  efficiency  inter- 
ference fillers  to  function  by  reflection,  instead  of  conventional 
vj-  J  heat  absorption. 

The  revolutionary  features  include: 

■it  Transmission  of  85%  corrected  light  available(much  higher  thanj 

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i(  Normal  operating  corrected  Kelvin  color  temperature  of  5600° 
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if  Fully  safe  and  easy  to  clean 

Sizes  Available:                                                       .  ''"'^^ 

SV*"  X    SYb"  (or  Colorlran  650  w.  Quartz  Duals S23.75 

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(Mail  Orders  Promptly  Filled) 

Or  Write  For  Complete  Information 

Phone  (212)  JU  6-1420 
Telex  1-25497 
Cable:  CINEQUIP 


Available  from  most  leading  dealers,  or 
Exclusive  U.S.  Distributor: 

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Dept.  423 

315  West  43r(l  St.,  New  York,  N.  Y.  10036 


Branches    Hialeah,  Fla  /Washington  D.C./Atlanta/Cleveland/New  Orleans 


When  ordering  a  new  subscription  or  forwarding  a  renewal  order,  please 
be  sure  to  include  your  Zip  Code  Number.  Our  circulotion  records  are 
compiled  by  Zip  Codes  according  to  U.  S.  Post  Office  regulations.  To 
help   speed    delivery   of   your    Business   Screen   copies,   show   the    Zip    Code.j 


NEW 


DuKane 


"SUPER  MICROMATIC" 

SOUND  FILMSTRIP  PROJECTOR 

"rrrFEATURING  A  NEW  600 
WATT  QUARTZ  IODINE  LAMP 


Brighter  pictures  and  3 
times  longer  lamp  life  are 
now  available  in  this  more 
powerful  version  of  the 
familiar  "Micromatic." 
Changes  pictures  auto- 
matically. Ideal  for  sales 
and  service  training  .  .  . 
with  small  or  large  groups. 

CALL  OR  WRITE 
FOR  FULL  DETAILS 

DUKANE  CORPORATION 

AUDIO  VISUAL   DIVISION 

DEPT.  6S-57A  ST.  CHARLES,  ill.  60174 

PHONE  312-584-2300 


Third  Inlernational  Military  Film  Festive 

lo  Eastern  European  Entries  at   Snowings  in   Pij 


Top  Honors 

;.  international  interest  in  film 
production  within  the  mihtary 
forces  of  various  lands  centered 
14  miles  from  Paris  last  month  as 
the  Third  International  Mihtary 
Film  Festival  was  held  May  25- 
30th  in  tiie  newly-built  Congress 
Hall  of  the  City  of  Versailles. 

Organized  by  the  Municipality 
of  Versailles  under  the  sponsorship 
of  Andre  Malraux,  French  Minis- 
ter for  Cultural  Affairs,  the  event 
was  under  the  honorary  chairman- 
ship of  Pierre  Messmer,  Minister 
of  War  of  the  host  country.  The 
festival  received  entries  from  29 
countries  and  presented  a  total  of 
91  short  subjects  which  required 
a  total  screening  time  of  nearly  29 
hours. 

Delegates  from  29  Countries 
The  29  countries  with  film  en- 
tries were  also  represented  by  of- 
ficial delegates.  The  United  States 
was  represented  by  Col.  William 
F.  Gallogly,  Chief,  Audio-Visual 
Systems  Division,  Directorate  of 
Operations  of  the  U.  S.  Air  Force 
and  by  Lt.  Col.  Carl  K.  Mahokian. 
United   States   Marine  Corps. 

These  were  the  U.  S.  official 
entries : 

Reel  Diamond.  Army  Pictorial 
Center  production  (29  min..  col- 
or), on  the  training  of  the  5th  In- 
fantry Division  at  Fort  Carson. 

Mission:  Oceanography.  U.  S. 
Navy  production  (29  min.,  color) 
of  the  story  of  oceanography 
throughout  the  ages  to  present 
day. 

Recon  Pilot.  Screen  Gems'  pro- 
duction (8  min..  color)  of  a  pub- 
lic relations  film  for  recruitment 
of  pilots. 

Support  from  the  Sky.  U.S. 
Naval  Photographic  Center  film 
(15  min..  color)  on  the  recruit- 
ment of  marines  and  on  daily  life 
of  naval  aviation. 

U.S.  Suffers  by  Comparison 
While  well  received  by  the  audi- 
ence, these  films  failed  to  com- 
pare favorably  with  entries  of 
other  countries  since  they  were 
made  and  shown  in  16mm,  while 
others  were  shown  in  35mm  large- 
screen  format.  This  same  failing 
was  pointed  out  in  these  pages 
following  the  1966  International 
Industrial  Film  Festival  at  Venice. 
Any  subject  presented  in  16mm 
at  such  festivals  carries  a  real 
handicap,  no  matter  how  favor- 
able its  content  and  production 
quality. 

All  films  presented  at  this  event 
were  in  two  principal  categories, 
i.e.,   instructional   or   public   rela- 


tions. All  four  U.S.  films  were)] 
the  latter  category.   Here  are 
awards     presented     at     Versai 
(Golden  Sun,  first  award;  SUi 
Sun.  second  award) ; 
Instructional:  Golden  Sun 

Vodnik.  Bomb  I:  Yugosla- 
This  17-minute  35mm  black 
white  film  was  "a  very  human  i 
lively  picture  with  a  good  deal 
sync  sound.  Its  message:  the  ; 
dier  must  follow  orders  given  \ 
by  his  superiors. 

Instructional:  Silver  Sun  I 

Le  Sous  Marin:  France.  A  ;. 
mm.  38-minute  color  film  p. 
duced  by  the  French  Army  Cineii 
Service,  showing  the  principles  i 
which  the  submarine  operat, 
partly  explained  with  animati( 
Laws  of  physics  are  very  clea' 
demonstrated. 

Instructional:  Versailles  Medal 
Asemaan   Tulta:    Finland.   Ti 
9    minute    35mm    black   &   wh 
film  shows  the  training  of  troo 
fighting  in  snow  regions. 
Public  Relations:  Golden  Sun 
Airborne  Troops:  USSR.  A  2 
minute  35mm  color  film  made 
the  film  studio  of  the  USSR  E 
partment   of   Defense    (1965) 
show    the    training    of    airbor 
troops  of  the  USSR,  both  mllita 
and  physical. 
Public  Relations:  Silver  Sun 

Het    Korps    Mariners:    Nethi 
lands.  This   24-minute  color  fil 
(also    35mm)    was    produced 
Multifilm  in  that  country.  It  p; 
tures  the  training  of  marines  in  t 
Netherlands  and  abroad. 
Public  Relations:  Versailles  Med 
Concerto     Grosso:     Czechi  - 
vakia.  A  I3'i-minute  35mm  cim 
film,  produced  by  Studio  CAF.  ■ 
the    physical    training    of    Czc. 
troops. 

Both  the  Czech  and  Yugosl;  i 
delegations  were  congratulated  c  I 
the  excellent  quality  of  their   • 
spective  entries. 


Westport  Communications  Group 
Set  Up  in  Manhattan.  Westpori 
"  Westport  Communicatii'i 
Group  has  been  established  in  tl 
Greater  New  York  area  with  o 
fices  at  53  Newtown  Turnpik 
Westport.  Conn.,  and  at  15  Fa 
48th  Street.  New  York.  The  nc 
firm  will  specialize  in  slides,  filn 
strips,  motion  pictures,  tapes  ,in 
discs. 

Heading  up  the  new  compan 
is  Fred  Hertz.  Joining  him,  8 
vice-president,  is  Tod  Dockstac 
er;  Flu  Lindsay  is  art  director. 


30 


BUSINESS   SCREEI 


UMBER  3   •   VOLUME  21 


SI 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


Me. 


American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,  SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST  FORTY- FOURTH   STREET, 
NEW  YORK,  N.Y.  10017  •(212)  MU  2-4450 


Quality  • . . 

TIME  AFTER  TIME,  IN  TIME 


at 


iTsic:, 


/ 


or 

it   16-35mm  Developing  and  Printing 

i?  Black  White    ii    Eastman  Color 

ii  Ektachrome     i<     Kodachrome 

ii  Reduction  &  Blowup  Printing 

■ir  Reversol  Printing  and  Developing 

■fir  Editing  and  Conforming 

-U  Titles    -d    Inserts 

■sV  Stop  Motion    "ti    Animation 

A     Frte    Booklet    is    available    that    will    be    helpful    in    budget 
preparation  and  the  handling  of  pre-print  materials.   Write  today. 

33  WEST  60TH  STREET   •   NEW  YORK,   N.  Y.   10023 

Telephone:  COIumbus  5-2180    •    A/C  213 


Pennsylvania  Premieres  Films 
on  Its  Water  Pollution  Program 

i-~  Two  new  nioticin  pictures  which 
explain  the  state  ot  Pennsylvania's 
e.xtensive  water  pollutiim  program 
were  premiered  in  Philadelphia's 
Franklin  Institute  on  April  27,  In- 
troducing The  Silent  Thief  and 
Giuirdiam  of  a  Treasure  to  the  au- 
dience was  Dr.  Thomas  W. 
Georges,  Jr.,  Secretary  ot  Health 
for  the  Commonwealth  of  Penn- 
sylvania and  chairman  of  its  Sani- 
tary Water  Board. 

Both  films  were  produced  by 
the  Calvin-DeFrenes  Corporation 
of  Philadelphia.  The  Silent  Thief, 
a   16-niinute  color  film,  uses  his- 


Dr.    Thomas    W.    Georges,   Jr.,   the 

Pcnn.stjhiiniu  Sccttj.  of  Health  (at 
right)  commends  Cahin-DeFrenes 
president  Stephen  Cicchon  (cir) 
and  producer  Paul  Scaramucci  on 
ttco  new  tcater  pollution  films. 

toric  prints,  color  photography  and 
graphic  illustrations  to  show  how 
Pennsylvania's  economic,  indus- 
trial and  population  growth  is  re- 
lated to  water  pollution,  which 
silently  crept  up  on  its  citizens  as 
a  thief.  Progressive  legislation  has 
been  developed  to  cope  with  the 
problem. 

Giiardion.s  of  a  Treasure  { 1 2 
minutes,  color)  goes  on  to  ex- 
amine the  efforts  being  made  by 
the  Sanitary  Water  Board  and  its 
engineering  staff  within  the  De- 
partment of  Health  to  protect  and 
improve  the  quality  of  Pennsyl- 
vania's water  resources  for  domes- 
tic, industrial  and  recreational  pur- 
poses. 

Both  films  are  now  available 
from  the  Health  Department  in 
Harrisburg  for  statewide  use  by 
interested  groups.  Paying  tribute 
to  Calvin-DeFrenes'  director-edi- 
tor for  his  work  on  the  films,  the 
studio's  president  Stephen  A,  Cie- 
chon  told  the  premiere's  guests: 

"Paul  Scaramucei's  talents,  im- 
agination and  perseverance  in  striv- 
ing for  perfection  contributed 
greatly  to  the  goals  established  for 
these  vital  films  produced  in  the 
public  interest,"  • 

ANNUAL  A-V   EQUIPMENT  TRADEFAIR: 
I   FEATURED    IN    NEXT    ISSUE:    JULY    15 


; 


I 


Salmona  to  Head  Audiovisuals 
in  Winchester-Western  Divisio 

"••,'  The   new  supervisi)r  of  am 
visual     communications     for 
Winchester-Western     Division 
the  Olin  Mathieson  Chemical  ( 
poration  is  Stelio  Salmona,  Ba 
at  corporate  headquarters  in  Nj 
York   City,    Salmona   will   be 
sponsible  for  national  and  inter., 
tional  television  and  radio  pul; 
relations  and  publicity.  He  has  aj 
been   assigned   to  develop  an    - 
panded    Winchester-Western    f  i 
program   for  the   division's   m;^ 
products  and  programs.  i 

A  recent  candidate  for  the  I . 
House  of  Representatives  fri 
Connecticut's  Third  Congressio 
District  (in  1966),  Salmona 
signed  as  news  director  of  WHN 
TV  in  New  Haven,  Conn,  to  ■ 
cept  the  Republican  Congressio  I 
nomination. 

Born    in   New   York   City   sj 
educated  in  the  public  schools  [ 
Argentina  and  the  western  U.  , 
Salmona  completed  his  educaM 
at  the  Brooks  School  in  Andov^ 
Mass.  He  attended  Duke  Univ-' 
sity   and   is   a   member   of  Sil 
Delta  Chi.  professional  journal, 
society.   A  member  of  the  U 
Marine   Corps,   he   saw   action  i 
the     Korean     conflict     and     \>; 
awarded  the  Silver  Star.  The  S> 
monas  reside  in  Orange.  Conn.' 

FOR   SALE,   $20,000 

NATIONALLY-KNOWN   WEST 
COAST  "ONE-STOP  SERVICE- 
PRESENTATION  &  AUDIO-VISU/ 
COMPANY 

and  other  creati\ e  services  as  w 
Estbl.  14  yrs.,  slidefilm,  meetin, 
as  A-V  equipment  dealersliips  ai 
rentals.  L..\.  based.  Scr\  icing  1 
West  Coast  Blue  Chip  accoim 
$15,000    equipment-rental    inve 
toPi'.  Owner  semi-retiring;  will 
main  hmited  period  as  sales  .. 
consultant     if     desired.     $10.01  \ 
down  payment,  extended  term-   ' 

Box   3A-67 
Business   Screen   Magazine 

7064   Stierldan    Rd        •      Chicago,    III.   606 


UNUSUAL  OPPORTUNITY* 

for     a     growing     iiuinufacturiiB- 
firm,  to  acquire  \aluable  paten  I 
and  trade  mark  rights  on  latf  ' 
accessories   for   large   and    si 
recording    tape    or    movie    tili 
SPECIAL   point-of-sale   packag 
SPECIAL  reel  etc.  Write: 
Box  3B-67 
Business   Screen   Magazine 

7064   Slierldan    Rd,      •      Chicago,    III.    60( 


32 


BUSINESS    SCREE 


JNIQUE,  REVOLUTIONARY  FEATURES  OF  THIS  NEW 
CARTRIDGE/LOAD,  AUTOMATIC  MOTION  PICTURE 
)OUND  PROJECTOR  ARE  UNSURPASSED! 


JAYARK 


Sapa/Sj 


Big  Picture... 9"  x  12"  Screen  (108  sq.  in.). 

Brilliant  Image  in  any  lighted  room. 

Full  Range... Quality  Sound. 

Truly  Portable 

Ultra  Compact...  11"  high,  closed;  21"  open. 

No  Film  Handling... All-Automatic. 

Cool-Burning,  Long  Life,  Quartz  Iodine  Lamp. 

Quiet,  Dependable,  Trouble-Free  Performance. 
'  Super  8  Film  Format. 
K  Sensibly  Priced! 

nly  a  demonstration  can  reveal  how  utterly  simple  It  is  to  operate  the  JAYARK  Super  8  .  .  .  how 
s  space  age  engineering  and  patented  design  ensure  years  of  reliable  performance  and  provide 
^rmanent  stability  of  sound  and  picture  under  all  operating  conditions.  2  to  26  minutes  cartridge 
apaclty.  Will  play  continuously,  intermittently,  or  stop  automatically  at  film  end.  Sold  or  leased 
ith  one  year  service  warranty. 

lASIEST  TO  OPERATE . . .  EASIEST  TO  CARRY. . .  EASIEST  TO  BUY 
FHE  IDEAL  AUDIO-VISUAL  AID  FOR  INDUSTRY  &  EDUCATION 


he  JAYARK  Super/8's  superior  advantages  are  indeed  unprecedented.  It  has  limitless 
ses  at  every  level  of  industry,  business,  education,  health  care,  science  and  govern- 
lent.  Perfect  for  inplant  and  schoolroom  instruction.  Plays  vital  role  in  sales,  public 
aiations,  and  sales  promotion.  Works  unattended  in  store  windows,  on  counters,  at 
xhibits.  Provides  best  possible  film  presentation;  longer  film  life....Ask  for  full  details! 

lAYARK  INSTRUMENTS  CORPORATION 

0    EAST    49th    STREET,    NEW    YORK.    N.Y.    10017    •    (212)    751  3232 


Jayarli  Instruments  Corporation 

10  East  49th  St..  New  York.  N.  Y.  10017 


Please  send  full  particulars: 
Company 

Name 
T.tle 
Address 
C.ty 


'^f  by  Jsyark  Instruments  Corp. 


Visit  us  ol  Booth  =499-500  of  (he  NAVA  Conyenlion 


iUMBER  3    ■    VOLUME  28 


33 


COMMUNIUTORS 
OF  IDEAS 


TELLING  IT  LIKE  IT  IS  .  .  . 

may  not  involve  "telling"  at  all. 

In  the  repertoire  of  the  communicator 
words  are  only  one  of  an  increasingly 
varied  set  of  tools  and  techniques. 

The  old  departure  of  deciding 
what  to  say  has  long  since  become 
deciding  what  to  do. 

An  impression,  a  feeling,  an  entire 
experience  are  objectives  as 
legitimate  now  as  the  transmission 
of  information  and  ideas. 

We've  come  a  long  way  from 
the  story  hour. 


.  .  INC. 


31    WEST    53RD    STREET    •    NEW    YORK    19.    N. 
PLAZA   7-0651 


Communicating  ideas  on  film  and  a  full  range  of  programmed  audio-visual  media 


sn^MBER  3  •  VOLUME  28  OF  BUSINESS  SCREEN  MAGAZINE 

the  news  perspective 


tiB  Ceco  Signs  Pact  lo  Acquire 
^  O.S.  Phoio-Cine-Oplics,  Inc. 

Hie  acquisition  of  S.O.S.  Photo- 
.ine-Optics.  Inc.  by  F  &  B  Ceco 
industries.  Inc.  has  been  indicated 
)y  the  signing  of  a  contract  to 
iflect  the  purchase  by  Arthur 
Florman,  president  of  F  &  B  Ceco. 
Subject  to  approval  by  sharchold- 
TS,  the  sale  will  be  effective  June 
13  and  will  be  paid  for  in  com- 
non  stock  of  the  purchaser. 

S.O.S. ,  a  43-year-old  supplier 
a  professional  motion  picture 
iquipment  with  sales  totaling  $1,- 
500,000  last  year,  will  be  operat- 
id  as  a  division  of  the  parent  firm. 
F&B/Ceco  anticipates  sales  total- 
Dg  more  than  $4,500,000  for  the 
iscal  year  which  ended  May  31. 
Several  new  departments  will  be 
.vailable  to  F&B  Ceco  through  the 

,0.S.  acquisition,  including 
latre  projection  and  motion  pic- 
e  laboratory  equipment,  a  com- 
ilete  line  of  proprietary  products, 
well  as  extensive  mail  order  and 
;zport  business.  The  S.O.S.  branch 
iffice  in  Hollywood  will  be  mer- 
and  expanded,  moving  to  a 
lew  and  larger  building.  This  off- 
cc  will  now  also  carry  the  com- 
)lctc  line  of  F&B/Ceco  rental 
:quipmcnt. 

Under  the  new  setup.  Reginald 
\rmour.  former  president  of  S. 
D.  S.  will  become  vice-president 
)f  the  combined  companies  in 
■lollywood.  Former  S.  O.  S.  vice- 

iresidcnt    Newell    Crawford    will 

ecome  president  of  the  S.  O.  S. 

Mvision  as  well  as  vice-president 
uid    financial    officer    in    charge 

if  acquisitions  and  purchasing. 
Dom  Capano,  former  vice-presi- 
dent and  general  manager  of 
!.  O.  S..  becomes  vice-president 
for  sales  and  export  of  F&B/Ceco. 
*       *       * 

Entry  Forms  Now  Available  for 
Film  &  TV  Festival  of  New  York 

fr  Entry  forms  for  the  Internation- 
al Film  &  TV  Festival  of  New 
Y(irk-.  scheduled  for  October  19- 
20  in  that  city,  are  now  reaching 
sponsors,  producers,  agencies  and 
television  stations. 

.According  to  Festival  director 
Herbert  Rosen,  a  panel  of  pro- 
minent judges  will  evaluate  all 
1967  entries.  This  showcase  en- 
compasses all  phases  of  film  pro- 
duction, including  filmstrips,  in- 
dustrial films,  television  and  cin- 
ema commercials  as  well  as  public 
service  t.  v.  programs. 

The    host    group    headed    by 


NUMBER  3  ■  V0LUME2I 


Rosen,  Industrial  Exhibitions,  Inc. 
is  now  located  at  121  W.  4.'ith 
Street,  New  York  City  10036  and 
requests  for  entry  data  and  fest- 
ival program  details  should  be 
addressed   to   this   office.  • 


Industry  Film  Producers  Assn. 
Postpones  National  Conference 

Action  taken  by  the  officers  of 
the  Industry  Film  Producers  As- 
sociation lead  to  cancellation  of 
that  organizations  national  con- 
ference, scheduled  for  the  Miramar 
Hotel  in  Santa  Monica.  Calif,  on 
June  1-3.  According  to  the  state- 
ment issued,  the  meeting  was  de- 
ferred to  conserve  operating  re- 
sources. 

Plans  are  being  discussed  to 
hold  a  seminar-workshop  program 
in  the  fall  and  IFPA's  film  com- 
petition for  its  "Cindy"  awards 
would  be  held  at  that  time.  Ac- 
cording to  the  national  officers, 
formal  announcement  will  be  made 
"with  adequate  time  allowed  to 
submit  entries  for  that  event." 

Ballots  for  the  slate  of  1967-68 
national  officers  have  been  mailed 
to  active  members.  Plans  are  also 
being  discussed  with  the  Northern 
California  Chapter  to  hold  a  din- 
ner installation  of  the  officers- 
elect  in  San  Francisco  during  July. 
Again,  announcements  will  be 
mailed  to  all  members  "as  soon  as 
arrangements  are  completed." 

Meanwhile,  as  this  issue  goes 
into  the  mails.  IFPA  Chapters  are 
actively  nominating  and  electing 
their  local  officers  for  the  coming 
year.  Results  of  these  elections  will 
be  announced  next  month.  • 

«       *       « 

"High  Iron  Holiday"  Takes  You 
Along  the  Old  Santa  Fc  Trail 

■'  Sights  and  sounds  along  the 
picturesque  right-of-way  of  the 
Santa  Fe  Railway  are  colorfully 
presented  in  Hiiih  Iron  Holiday,  a 
new  28-minute  color  film  just  re- 
leased by  the  Film  Bureau  of  that 
company.  lt"s  the  story  of  Ameri- 
ca on  the  move,  going  places  along 
the  Old  Santa  Fe  Trail.  Viewers 
share  the  sights  of  the  Southwest 
country  and  stroll  the  streets  of 
Los  Angeles,  San  Francisco  and 
Chicago. 

Ask  the  Santa  Fe  Film  Bureau 
office  in  Chicago,  Los  Angeles, 
Topeka,  Kansas  or  Amarillo  and 
Dallas  in  Texas  to  book  a  print 
for  your  group.  • 


NVPA  Holds  14th  Annual  "Day  of  Visuals' 

National   Vi^^ual   Fresienluliun   .\!<!<oi'iati(iii    II<ililt<   lis   .\iinual 
C«nffrenoe  &  .Vwartls  Program  at  Stallcr-llillon  in  New  York 

v.  The  National  Visual  Presen- 
tation Association's  14th  annual 
"Day  of  Visuals"  conference  and 
awards  program  returned  to  New 
York  City  on  June  1-2.  After  a 
brief  visit  to  Chicago's  Hotel  Sher- 
man in  1966,  NVPA  provided  a 
welcome  event  for  Manhattan  a-v 
business  users  and  producers  who 
turned  out  in  good  numbers  for 
discussions  and  film  showings  at 
the  Statler-Hilton. 

Program  chairman  Alfred  Ja- 
coby  brought  together  an  authori- 
tative group  of  speakers,  includ- 
ing Leon  Luxenberg,  director  of 
sales  promotion,  CBS  Radio  (and 
outgoing  president  of  the  associa- 
tion); Clayton  J.  Cottrell,  manager 
of  proposals,  General  Dynamics 
Corp.;  Jerome  McGarry,  Kodak 
audio- visual  services;  and  Thomas 
Hatcher,  director  of  experimenta- 
tion. Equitable  Life  Assurance  So- 
ciety. 

Speakers  at  the  Conference 
Zenn  Kaufman,  marketing  con- 
sultant and  a  well-known  speaker 
on  sales  promotion  subjects,  ad- 
dressed NVPA  members  and 
guests;  Jack  Moss,  president  of 
the  communications'  firm  bearing 
his  name,  was  another  speaker. 
John  Grember,  advertising  proj- 
ects manager.  United  Air  Lines, 
gave  a  most  informative  talk  on 
that  company's  current  "Discover 
America"  film  program. 

NVPA's  president-elect  (subject 
to  membership  ratification )  is  Mr. 
Jacoby.  He  is  creative  services 
manager  of  the  Sperry  and  Hutch- 
inson Company. 

The  "Day  of  Visuals"  awards 
program  brought  honors  to  53  mo- 
tion pictures  and  filmstrips,  se- 
lected as  best  in  the  15  categories 
of  this  competition. 

Seven  Award.s  Go  to  Wilding 
With  five  first  place  awards; 
one  second  prize  and  one  merit 
award.  Wilding,  Inc.  was  consid- 
ered the  "sweepstakes"  winner  at 
this  14th  annual  awards  program. 
32  judges  served  as  the  associa- 
tion's New  York  reviewers,  includ- 
ing representatives  of  industry, 
welfare,  religious  and  producing 
companies;  there  were  13  jurors 
on  the  Chicago  committee  which 
submitted  candidates  for  these 
"Day  of  Visual"  honors.  • 


;    NVPA  "Day  of  Visuals"  awards 
went   to    the    following   subjects: 

SPONSORED  EDUCATIONAL 
DOCU.MENTAKY  FILMS 

1st  Award:  .Motion  Picture 
"The  Thin  Blue  Line"  sponsored  by 
the  Kemper  Insurance  Companies 
and   produced   by   Wolper  Produc- 
tions, Inc. 

•  •         • 

2nd  Award:  .Motion  Picture 

"Man  in  the  Sea"  a  United  States 
Navy   film   produced   by   John  J. 
Hennessy  Motion  Pictures. 

e  e  • 

1st  .Award:  Filmstrip 

"The  History  of  Our  Flail,"  produced 
for  the  Society  for  Visual  Educa- 
tion, Inc.  by  Burt  Munk  &  Company. 

e  o  • 

SPONSORED  EDUCATIONAL 
PUBLIC  REL.\TIONS  HLMS 

1st  Award:  Motion  Picture 

"From  Cou  to  Carton"  sponsored  by 
the  Pure-Pak  Division,  Ex-Cell-O 
Corp.    and   produced   by    Wilding, 
Inc. 

e  e  • 

2nd  Award:  Motion  Picture 

"Seeing  Color"  sponsored  by  the  In- 
terchemical  Corporation  and  pro- 
duced by  Wilding.  Inc. 

•  •        • 

1st  Award:  Filmstrip 
"The  Architect"  produced  for  F.  W. 
Dodge  Co.  by  University  Films, 
Inc. 

•  e  • 

2nd  Award :  Filmstrip 
"Sheet  Selector  Presentation"  spon- 
sored b\-  United  States  Steel  Corp. 
and  produced  b\-  The  Chartmakers, 
Inc. 

e  e  • 

SPONSORED  EDUCATIONAL 
SPORTS  AND  HOBBY  FILMS 

1st  Award:  Motion  Picture 
"Sports  Car  Fun"  spon.sored  b\'  the 
Ford   Motor  Companj'   and   pro- 
duced by  Wilding  Inc. 

•  •       • 

SPONSORED  EDUC.ATION.AL 
RECRUITMENT  FILMS 

1st  .Award:  Motion  Picture 
"A   Year  Tmeard   Tomorrow"   pro- 
duced   for   the   U.    S.    Office   of 
Economic  Opportunity  (VIST.A)  by 
Sun  Dial  Fihns,  Inc. 

•  o  • 

2nd  .Award:  Motion  Picture 
"Auto   Meclianic   &    Technical   Ca- 
reers in  the  Automotive  Industry' 
sponsored  by  the   Ford  .Motor  Co. 
and    produced   b>'    Djnamic    Films. 


14TH  =  DAY  OF  VISUALS"  AWARDS: 


(CONTINUED      FROM       PAGE       35) 

1st  Award:  Filmstrip 
"There'x    Tliit^    Banqud"    produced 
for  the  Cadiulic  Church  Extension 
SocietN-  b>    Fihiiack  Studios. 

o  o  e 

PUBLIC  WELFARE  FILMS 

1st  Award:  Motion  Picture 

"Tmiiird    the    Victoiij    itf    Health" 
sponsored  1)>-  the  American   Die- 
tetic  Association   and   produced   b\' 
Wilding,  Inc. 

e  e  0 

1st  .Award:  Filmstrip 

"A  Neiv   Look  at   the  Oh!   Sauce" 
sponsored  b\-  the  Te.\as  Commis- 
sion on  .\lcoholisni  and  produced  b\' 
Bill   Stokes  Associates. 

e  e  o 

FUND  RAISING  FILMS 

1st  Award:  Motion  Picture 

"Child  of  Darkness.  Child  of  Light" 

sponsored  by  Foster  Parents  Plan, 

Inc.  and  produced  by  ^\'ilding,  Inc. 

o  o  e 

2nd  .\ward:  Motion  Picture 

"This  Is  Mij  Hand"  sponsored  by  the 
Baptist    General     Convention     of 
Te.xas  and  produced  by  Bill  Stokes 
Associates. 

o  d  o 

TRW^EL  FILMS 

1st  Award:  Motion  Picture 
"Discover    Hawaii"    sponsored     b>- 
United    .\ir   Lines   and   produced 
b\-    Reid    H.    Ra%-    Film    Industries, 
Inc. 

o  o  e 

2nd  .-Vward:  Motion  Picture 

"Wings  to  Italy"  sponsored  by  Pan 

American     World     Air\vays     and 

produced  by  \'ision  Associates,  Inc. 

»  e  e 

E.MPLOYEE  RELATIONS  FILMS 

1st  Award:  Motion  Picture 

".Votf  and  When"  sponsored  by  the 
Wisconsin  Telephone  Co.  and  pro- 
duced b\    Swanson  Productions. 

o  e  o 

1st  Award:  Filmstrip 

"Benny  Fitz  on  Benefits"  sponsored 
by   W.    T.    Grant   Company   and 
produced  by  Seymour  Zweibel  Pro- 
ductions, Inc. 

e  e  e 

EMPLOYEE  TRAINING  HLMS 

1st  Award:  Motion  Picture 

"You  and  Office  Safety"  sponsored 
by    the    .Xerox    Corporation    and 
produced  b\-  Holland-\\'egman  Pro- 
ductions. Inc. 

e  e  o 

2nd  Award:  Motion  Picture 

"Facts  About  Backs"  sponsored  b\ 
American  Telephone  &  Telegraph 
Co.  and  produced  by  Graphic  Films 
Corp. 

o  «  e 

Merit  Award:  Motion  Picture 

"A  Storeful  of  Ideas"  sponsored  b\- 
the  Readers  Digest  and  produced 
by   Fred  A.    Niles   Communications 
Centers,  Inc. 


3rd  Award:  Filmstrips 

(no  first,  second  awaids  presented) 
"Accident     Claims     and     Balloons" 
spi)n.sored  by  the  Liberty  Mutual 
Insurance  Co.  and  produced  by  At- 
kins &  Wariner. 

e  o  o 

SALES  TRAINING  FILMS 

1st  Award:  Motion  Picture 

"The    Key"    sponsored    b>    Te.xaco. 
Inc.  and  produced  b\   .\udio  Pro- 
ductions, Inc. 

o  o  o 

1st  .\ward:  Filmstrip 
"Field  Vnderuriting"  sponsored  by 
the  Pmdential  Insurance  Compa- 
ii\-  and  produced  by  Mazin  &  Wy 
coff  Co.,  Inc. 

o  o  o 

INDUSTRL\L  S.'VLES 
AND  PROMOTIONAL  FILMS 

1st  Award:  Motion  Picture 

"Opportunity    Land"    sponsored    by 
Deere  &  Compan\-  and  produced 
b\'  Wilding,  Inc. 

o  o  o 

2nd  Award:  Motion  Picture 

"\eic    Orleans   —    Reel    #1"    spon- 
sored   by    New    Orleans     Times 
Picayune  and  S-I;  produced  by  Tom 
Craddock  &  Al  Stahl. 

1st  Award:  Filmstrip 

"The    Lone    Broker"    sponsored    by 
Green   Giant   Company   and   pro- 
duced by  Shield  Productions,   Inc. 

see 

2nd  Award:  Filmstrip 

"Handle  With   Care"  sponsored  by 
Sv\iss  Airhnes  Ltd.  and  produced 
bv   Egon    Becker    (Zurich,   Switzer- 
land). 

e  o  o 

INTRODUCTORY 
PRESENTATIONS 

1st  Award:  Motion  Picture 

"Custom"  sponsored  b>-  E.  T.   Bar- 
wick  Mills,  Inc.  and  produced  by 
Kahana  Film  Prods. 

e  e  e 

2nd  Award:  Motion  Picture 

"A  \ew   Way  to   Set   Type"  spon- 
sored b\  IBM  Office  Products  Di- 
vision   and    produced   by   Peckham 
Productions,  Inc. 

e  o  o 

1st  Award:  Filmstrip 

"The    Mouse    That    Roared"    spon- 
sored by   Procter  &  Gamble  and 
produced    b\-    Fannon    &    Osmond, 
Inc. 

o  o  o 

2nd  Award:  Filmstrip 

"Great  Shakes"  sponsored  by  Gen- 
eral  Foods   Corp.    and    produced 
b\  the  Dura-Sell  Corp. 

o  o  o 

CONSUMER  S.\LES 
AND  PRO.MOTION  FILMS 

1st  .Award:  Motion  Picture 

"The  Burden  Bearers"  sponsored  b\ 
Overseas  Tractor  Operation  < 
Ford  Tractor  Div.,  Ford  .Motor  Cn 
and  produced  bv-  Meldrinn  &  Few 
smith.  Inc. 


2nd  .\ward:  Motion  Picture 

"The     Threads    of    Cruflsnumship" 
sponsored   by   Tony   Lame   Boots 
and  produced  by  the  Fred  A.  Niles 
Communications  Centers,  Inc. 


1st  Award;  Filmstrip 

"The  SEA  Annuity  Program"  spo 
sored    by    The    Prudential   Insu 
ance    Company    and    produced    1 
Muller,  Jordan  &  Herrick,   Inc. 


Interior    of    the    mobile    classrooi 

is  functionally  furnished,  has  con 
pact  equipment.  Seated  near  fror, 
of  the  bus,  the  in.^ructor  Ims  moi 
of  the  electronic  controls  (and  pre, 
jector)  right  at  his  finger  tips.  . 


Mobile  Classroom  Puts  Training  on  the  Roai 

¥n  this  era  of  shifting  produc-  . 
■*■  tion  and  transient  populations, 
industry  is  giving  increasing  at- 
tention to  the  mobility  of  its  train- 
ing facilities.  How  do  you  take  an 
"ideal"  training  classroom  "on  the 
road"  to  help  open  a  new  plant  or 
service  center,  to  step  up  produc- 
tivity at  a  distant  site? 

American  trainers  are  familiar 
with  the  idea  of  a  mobile,  motor- 
ized training  facility  ( witness  our 
recent  report  on  the  Permacel  op- 
eration ) .  But  there's  a  fresh,  new 
look  about  one  of  these  motorized 
setups  introduced  in  Holland  by 
Esso  Nederland  N.V.,  an  affiliate 
of  Standard  Oil  of  New  Jersey. 

"//  //  lakes  them  loo  long  to 
get  to  you.  take  it  to  them"  said 
the  Dutch  protagonists  of  this  Am- 
bulant Training  Center  (or 
A.T.C.)  as  it  is  called.  They  put 
an  automotive  training  facility  in 
a  40-foot  motor  coach  especially 
designed  for  classroom  activities. 
From  10  to  12  trainees  are  effi- 
ciently handled  in  each  class  group. 

Functionally  furnished,  the  bus 
is  equipped  with  slide  and  film  pro- 
jection equipment  together  with 
other  visual  and  audio  devices.  All 
controls  for  projection  and  sound 
as  well  as  heating,  ventilation  and 
other  electronic  gear  are  in  a  panel 
within  the  easy  reach  of  the  in- 
structor. The  wall  between  the 
instructor's  desk  and  the  driver's 
seat  serves  as  a  blackboard.  Stor- 
age and  sanitary  facilities  are  in 
the  rear  of  the  vehicle. 

Primary  use  of  A.T.C.  will  be 


for  the  training  of  Esso  Dealer  per 
sonnel.  It  is  being  driven  to  variou 
Esso  Dealer  locations  throughou 
the  country  for  a  series  of  one 
week  courses  in  each  area.  Par 
ticipants  from  the  neighborhoot 
attend  the  sessions.  It  is  also  plan 
ned  to  use  the  equipment  for  agri 
cultural  and  industrial  training. 

Esso  Nederland  has  in  mind  ; 
bonus  use  of  A.T.C.  The  bus  wil 
serve  as  a  reception  booth  anc 
rallying  point  at  sports  events 
fairs,  and  expositions.  One  side  o) 
the  bus  can  be  opened  for  the 
width  of  two  windows  • —  approxi- 
mately 10  feet  —  so  that  a  cov- 
ered platform  can  be  formed  foi 
special  uses.  Two  loudspeakers 
are  mounted  on  the  roof  contribut- 
ing to  the  versatility  of  this  mo- 
bile  "classroom  on  wheels." 


Esso-Nederland's  Ambulant  Training  Center  can  be  opened  on  one  .^idc  1o 
create  a  covered  platform  for  use  at  fairs  and  expositions.  The  bus  also  hai 
tiuo  roof-mounted  loudspeakers,  connected  to  its  sound  system.  .  . 


36 


BUSINESS    SCREEN 


1966  was  a  busy  year  for  U.S.  space  science. 

The  nation  launched  a  score  of  Earth-orbil- 
ng  satellites.  U.S.  space  scientists  photo- 
praphecl  the  moon,  both  near  and  far  sides  — 
'nade  the  first  soft  landing  on  the  moon  with 
purveyor  I  —  and  determined  that  man  could 
valk  upon  its  surface. 

I  During  this  eventful  year,  space  scientists  of 
he  United  States  made  the  first  photograph  of 
Earth  from  space  —  and  placed  the  first  sta- 
ionary  multi-purpose  satellite  over  the  e^uatiir 
IS  the  first  step  in  a  scries  of  satellites  which 
vill  provide  instant  weather  data  as  well  as 
elevlsion  and  airline  communications  to  any 
pot  on  Earth. 

1966  was  also  a  year  for  motion  pictures  — 
ispccially  those  dealing  with  space. 

.\.\S.A    .^'jeiicy   Assigned   Film    to   Sun    Dial 
In    April    of    last    year,    N.'XS.'^'s    Goddard 
Ipace  Flight  Center  asked  Sun  Dial  Films,  Inc. 

0  begin  preparing  a  motion  picture  that  would 
locument  the  story  of  space  science  and  ap- 
plications through  the  year.  Sun  Dial  president 
Carl  V.  Ragsdale  assigned  Byron  Morgan,  of 
Washington.  D.  C.  to  write  and  direct  the  pic- 
ure  for  completion  by  February,   1967. 

The  problem  was  to  create  an  original  docu- 
nentary  film.  It  was  not  to  be  "just  a  rehash" 
)f  stock  footage  but  a  memorable  film  which 
vould  incorporate  much  original  photograpliy 
It  different  universities  and  science  centers 
rem  coast  to  coast.  It  would  make  full  use  of 
>un  Dial's  top  quality  animation  capability. 

Production  Team  Laid  Out  Basic  .\pproach 

1  Hardy  Glenn.  Sun  Dial's  producer;  A\ 
Rosenthal,  film  project  officer  and  deputy 
jjublic  affairs  officer  for  Goddard  Space  Flight 


"Space  Highlights  of  1966" 

Heporl  cm  .Nation's  Space  Program 
Features  Animation,  Live  Coverage 

Center,  and  Morgan  laid  out  the  basic  plan  of 
approach  under  well-defined  NASA  specifica- 
tions. 

The  space  agency  invited  seven  eminent 
scientists  to  report  on  scientific  progress  within 
the  body  of  the  film.  All  important  scientific 
and  technical  events  were  to  be  faithfully  docu- 
mented —  successes  and  failures  alike. 

By  July,  Byron  Morgan  had  prepared  a 
script  covering  the  first  six  months  and  a 
"treatment"  for  the  remaining  part  of  the  year; 
Phil  Santry  of  Sun  Dial  designed  the  anima- 
tion and  storyboard. 

Space   Scientists   Report   to   the   Nation 

In  the  resulting  historic  reporl-on-film.  orig- 
inal   photography    demonstrates    NASA    pro- 

Dr.  Eugene  Shoemaker:  V.  S.  Geological  Survey. 


Dr.  NcUo  Pace:   of  the  Vniirmity  of  California. 

grams  at  19  universities  and  science  centers 
across  the  nation  including  on-camera,  sync- 
sound  sequences  that  bring  to  the  screen  Dr. 
James  Van  Allen  of  Iowa  State;  Dr.  Vcrnor 
Suomi,  of  the  University  of  Wisconsin;  Dr.  Leo 
Goldberg,  of  Harvard;  Dr.  Nello  Pace,  Uni- 
versity of  California  at  Berkeley;  Dr.  Ivan 
Mueller,  Ohio  State;  Dr.  Francis  Johnson, 
South  West  Graduate  Research  Center;  and 
Dr.  Eugene  Shoemaker,  U.  S.  Geological  Sur- 
vey. Flagstaff.  Arizona. 

Al  Rosenthal  programmed  special  photo- 
graphic documentation  in  anticipation  of  the 
historic  space  achievements  of  Lunar  Orbiter 
I  and  11  and  of  the  multi-purpose  Applications 
Technology  Satellite. 

Animated   Sequences   Plus  "Li^•e"  Coverage 
The  impact  of  the  film  is  created  by  the  use 
of  contrasts  —  animation  played  against  strik- 
ing documentary  "live"  coverage.  Viewers  sec 
the  long  shadow  of  Surveyor  I  on  the  desolate 


THE  CALENDAR  OF  NATIONAL  &  INTERNATIONAL  AUDIO-VISUAL  EVENTS 


JUNE 
June     19-24:     14th     international    Advertising 
Film  Festival.  Cannes.   France.  For  theater 
.ind  television  advertising  films. 

JULY 
July   10:  Annual  Farm  Film  Professional   im- 
provement   Awards,    dinner    ceremonies    at 
ihe  University  of  Nebraska.  Lincoln. 

•  •      • 

July   13-22:  international  Exhibition  of  Cine- 
maloKraphic  Art,  Venice.  Italy. 

•  •     * 

July    I5-IK:  2Klh  National  Audio-Visual  Con- 
vention and  Exhibit.   I'alnier  House,  Chicago. 

AIGU.ST 
.August  1-5:  38lh  PSA-MPi)  Inlcmalional  Film 
Festival,  sponsored  hy  Motion  Picture  Divi- 
sion. Photographic  Society  of  America,  Seattle, 
Washington. 

•  •      « 

AuBUst    K-ll:    Conference    on    F.ducalion    & 
Irainlni:;  Education  &    Inlnini;  Exposition, 

sponsored  hy  the  .American  Management  ,\ssn. 

■Americana  Hold,  New  York  Cily. 

•  *      * 

AueusI   11-15:  Fifth  Intemalinnal  Lal>or  Film 

Festival,  Montreal,  Canada. 

•  •      « 

August  20-24:  Biological  Photographic  As.soci- 
ation    Annual    Meeting.    Royal   York    Hotel, 
Toronto,  Canada. 


August  20-26:  2 1st  .Annual  Conference,  Uni- 
versity Film  I^oducers  Association.  Univ.  of 

So.  Dakota,  Vermillion,  South  Dakota,  is  host 

in  1967. 

.August  20-Sept.  3:  2 1st  international  Edin- 
burgh Film  Festival,  Edinburgh.  Scotland. 

•  *      * 

SEPTEMBER 

September  5-10:  Eighth  international  industrial 
Film  Festival,  sponsored  by  the  Council  of 
Industrial  Federations  of  Europe.  Lisbon.  Por- 
tugal is  host  city  and  the  Portuguese  Federation 
of  Industry  is  the  host  organization  in  1967. 

*  *      • 

September   23:    Canadian    Film    Awards   cere- 
monies. Toronto.  Canada. 
OCTOBER 

October  6:  15th  Annual  Columbus  Film  Festi- 
val   "Chris"    .Atturds    Banquet.    Ion    Hayes 

Hotel.  Columbus,  Ohio.  (Entries  close  .Aug.   1) 

*  •      • 

October   15-20:   102nd  Technical   Conference, 
.Socicl\  of  Motion  Picture  &  Teleiision  Engi- 
neers, 1  dgc«aier  Beach  Hotel,  Chicago. 

•  «      • 

October  19-20:  Seventh  international  Film  and 
TV  Icsthal  of  Nc«  A  ork.  New  '^'ork  City. 
For  entry  details  Hrile  sponsoring  host:  Indus- 
trial Exhibitions,  Inc.,  17  E,  45th  St.,  New 
York,  N.Y. 


October  16-20:  Inlcmalional  Management  Film 
Award  Competition.  Finalist  Judging,  New 
York  City.  Entry  lists  to  close  Sept.  15.  Write 
for  entr\'  data  to:  A.  G.  Toran,  Society  for 
Advancement  of  Management.  Inc.,  16  W.  40th 

St.,  N.Y.C.  10018. 

«     *      « 

October  20-29:  11th  Annual  San  Francisco  in- 
ternational Film  Festival.  Primarily  theatrical 
event  but  ineUiilcs  section  judging  "Film  as 
Communication."  For  entry  details  to  that 
conipetilion  write  Slew  an  Macondray,  c  o 
W.  A.  Palmer  Films,  611  Howard  St..  San 
Francisco. 

October:  National  Safely  Film  Contest  .Awards 
i>rescnlation.   during   National    Safely    Con- 
gress. Chicago.  111.  Date  to  be  announced. 

NOVEMBER 
November     1:     Freedoms     Foundation     Film 
Awards:  entrv    list  closes.   For  entry  forms 
write:  Freedoms  Foundation.  N'alley  Forge.  Pa. 

•  *      • 

November:    12th    international    Exhibition    of 
Scientific  &  Educational  Films,  Padua,  Italy. 
Dales  lo  be  announced. 

•  •      * 

November   17:   Annual  CINE   Exhibition   and 
international     i'ilm     Awards     i>resenlalion. 
NE.A   .Auditorium.   Washington.    D.   C. 


NUMBER  3   •   VOLUME  28 


"Space  Highlights  of  1966" 

(CONTINUED  FROM  THE  PRECEDING  PAGE  37) 

lunar  surface,  the  beautiful  pastoral-like  mo- 
tion picture  images  of  Earth  made  from  Gemini 
XII  —  the  photography  of  a  solar  echpse 
taken  by  an  astronaut  in  space. 

There  is  a  moment  of  exultation,  recorded 
from  the  faces  of  NASA  scientists  as  the  results 
of  the  nation's  first  soft-landing  attempt  on  the 
moon  were  flashed  to  the  control  room  at  Pasa- 
dena. The  beauty  of  the  solar  system,  re- 
created through  the  medium  of  animation,  con- 
trasts with  the  stark  but  amazing  low-altitude 
photography  of  the  Sea  of  Tranquility,  taken 
by  cameras  on  Lunar  Orbiter  11. 

Progress  Report  on  a  S2  Billion  Program 

This  is  a  factual  report  to  the  nation,  con- 
densed by  necessity  into  30  minutes  of  film 
time,  documenting  progress  made  in  a  S2  bil- 
lion national  space  program  that  had  many 
great  moments  of  accomplishment  and  a  brief 
heart-rending  hour  of  tragedy. 

During  its  completion,   film   editor  George 


Dr.  \'emor  Suomi:  of  the  Vniienity  of  Wisconsin. 

Merriken  and  writer-director  Byron  Morgan 
had  to  follow  both  program  results  and  their 
production  schedule  from  NASA's  November 
and  December  launches  and  experiments  right 
down  to  the  deadline. 

Highlights  of  1966,  by  great  teamwork,  was 
completed  on  schedule  and  is  now  being  re- 
leased by  the  National  Aeronautics  &  Space 
Administration.  • 


Music  and  Images  Take  Soaring  Flight  on  "Wings  to  Italy" 

Camera  TSork,  .>IemorabIr  Score  .4re  Key  .\ssets  of  a  Fine  New  Pan  American  Film 


YjO' IDE -Spread  Favorable  Response  to  Pan 
'"  American  World  Airways'  strongly  musi- 
cal Wings  to  France  last  year  has  brought 
forth  a  sequel,  just  released,  Wings  to  Italy, 
from  the  same  producer,  Vision  Associates, 
of  New  York. 

Once  again,  director  Lee  Bobker  has  plotted 
his  trip  with  a  highly  romantic  point  of  view, 
and  utilizes  the  skills  of  top-notch  cinematog- 
rapher,  Herbert  Raditschnig,  to  great  advan- 
tage. 

The  team  of  director,  cameraman,  and  as- 


sistant director,  Ann  Eisner,  move  about 
Italy  from  Sardinia,  Amalfi,  Capri  and  Sorren- 
to, north  to  Assisi  and  Florence,  the  lakes  of 
Como  and  Maggiore,  the  Dolomites,  and  fi- 
nally, Venice.  The  camera  moves,  captures 
the  quality  of  the  land  and  the  people,  in  the 
best  modern  fashion,  but  doesn't  forget  to  re- 
veal the  colors  and  physical  beauty  of  Italy. 
Captures  the  Fragile  Beaut\'  of  \'enice 
Some  shots  of  the  film  are  especially  nota- 
ble, such  as  a  long,  hand-held  rock-steady  pan, 
beginning  on  the  spire  of  the  Cathedral  St 


*  SiB  fflfflSB  iJJ]       --^ 


K'.. 


f''^    ^i^^i^f  ^  "  ?  "f  "^  *'*  *  W^ 


Harbor  scene  at  Capri  in  film  "Wings  to  Italy"       Colorful  Sii  nun  is   vUifcd  in  this  film  sequence. 


Marco  in  Venice,  and  swinging  over  the  c 
and  down  the  Grand  Canal. 

Music    in   This    Film   Especially    Notable 

One  of  the  most  interesting  things  abc: 
the  film,  as  with  Wings  to  France,  is  the  choii 
of  music.  Eschewing  the  conventional  approa, 
to  travel  film  scores,  Bobker  and  music  edit 
Morton  Fuchs  have,  as  they  did  with  Fran 
and  Germany,  chosen  a  score  representati 
of  the  musical  history  of  the  country. 

When  Vision  first  did  this,  it  was  not  wit 
out  trepidation.  The  company  was  aware  th 
there  would  be  those  who  were  not  prepare 
for  a  fully   "classic"  orchestrated  score. 

But  with  the  full  support  of  Michael  Kru 
nick.  Pan  Am's  Manager  of  Special  Featurt 
and  Murray  Barnes.  Director  of  Advertisin' 
Vision  has  proceded  in  the  German  at 
French  versions  of  the  film  to  evolve  an  ai 
thentic  style  in  music  for  films. 

Infusing  Picture  \\'ith  Pace  and  Rhythm 

The  results  of  the  first  two  pictures  ha\ 
more  than  vindicated  this  judgment  and  thei 
have  been  many  requests  for  record  versioi 
of  the  supporting  music  scores.  Vivaldi,  A 
binoni.  Verdi,  Tosti  and  others  give  the  n^ 
film  a  drive  and  a  rhythm  that  is  a  major  la 
tor  in  its  undeniable  attractiveness. 

In  addition,  Bobker  had  Guiseppe  Scarol/ 
the  great  Capri  folk  singer,  write  and  perfon 
a  song  especially  for  the  film;  obtained  pe 
mission  to  utilize  a  San  Remo  Festival  wii 
ner,  Una  Rosa  de  Vienna,  which  Bobker  rt 
corded  live  in  Italy  for  the  film;  and  as  tf, 
absolute  piece  de  resistance,  the  film  ends  wit 
a  succession  of  spectacular  images  of  Ital;| 
accompanied  by  Placido  Domingo,  the  brilliai! 
young  lead  tenor  of  the  New  York  City  Oper 
Company,  singing  Paolo  Tosti's  Ideale.  Musi 
experts  have  called  this  the  finest  rendition  ( 
this  song  since  the  death  of  the  late  lamente, 
Jussi  Bjoerling. 

Another  Fine  Addition  to  Pan  .\m  Librari.- 

In  discussing  his  approach  to  the  musii| 
Bobker  said,  ""The  biggest  problem  with  trav( 
films  is  always  how  to  give  a  first  view  of  fi 
miliar  material  .  .  .  how  to  take  it  out  of  thi 
cliche  class.  This  means  that  the  film  must  b 
infused  with  pace  and  rhythm  and  a  sense  c| 
vitality  that  the  film  maker  must  achieve  i 
his  own  attitudes  toward  the  country. 

"This  approach  puts  an  added  burden  oi 
the  director,  cameraman  and  editor.  Th! 
photography  must  be  more  than  well  exposei 
and  colorful.  It  must  be  free,  moving,  am 
abo\'e  all.  evocative.  TTie  directing  must  be  in 
cisive  and  must  reveal  an  eye  for  detail  no 
commonly  available  in  the  average  travel  film 
The  zoom  lens  has  become  a  crutch  for  e\er 
bad  travel  film  being  made. 

■"With  the  light,  mobile  equipment  we  hav( 
today,  with  the  great  quality  lenses,  there  i: 
no  excuse  for  an  endless  procession  of  pic 
ture  postcards.  The  editing,  too.  must  have 
style  and  structure,  and  I  rely  heavily  on  m: 
editor  for  original  ideas  as  to  how  to  handle 
special  sequence." 

There  Should  Be  an  .\Ibum  of  This  Score 

Wings  to  Italy  will  serve  to  give  Pan  Ameri- 
can another  superb  motion  picture  in  what  L' 
probably  the  best  library  of  travel  promotiot 


The  Dolomites  form  high  barrier  in  North  Italy.      A  scene  in  ancient  Herculeum  in  "Wings  to  Italy"      pictures  currently   available. 


3t 


BUSINESS   SCREEN) 


tHE  Government  of  the  United  States 
is  the  biggest  entity  in  the  country  today. 
,  ■  is  the  biggest  employer.  Biggest  borrower. 
,  liggest  lender.  It  is  the  biggest  landowner,  the 
Jggest  tenant.  It  is  the  greatest  single  customer 
I  this  country's  industrial  production.  It  is  the 
iggest  in  almost  everything  —  and  it  is  get- 
ng  bigger  all  the  time. 

Starting  with  these  ominous  facts,  the  Cham- 

';r  of  Commerce  of  the  United  States,  in  asso- 

^  ation  with  Hanna-Barbera  Studios,  has  pro- 

,.iced  an  immensely  amusing,  but  highly-sig- 

,  ficant  film.  The  film's  story  takes  the  form 

■  a  humorous  parable,  in  which  a  mythical 

.  S.  Congressman.  Mark  O'Gulliver,  becomes 

.  lipwrecked  on  a  remote  Pacific  isle  —  among 

,  j  community  of  hilarious  animals  whose  so- 

■  lety,  unfortunately,  is  all  too  similar  to  our 

ivn.  For  in  trying  to  find  his  way  back  to 

iviiization,    Mark    O'Gulliver    encounters    all 

e  frustrations,  the  obstacles,  indeed,  the  pa- 

j  Jysis  which  results  from  stuffy  bureaucracy. 

Serious  Note  Beneath  a  Light  Approach 

The  25-minutc  color  film,  an  animated  car- 

on   titled   The  Incredible    Voyage  of  Mark 

(Gulliver,  is  most  entertaining.  The  animation 

superb  and  the  animal-characters  are  delieht- 


A  Humorous  Parable  on  the 
Problem  of  BIG  Government 

L.  S.  tihamber  of  Commerce  Pictures 
a  Conf:ressiiian's  Visit  lo  "Animalia"'' 

ful.  But,  for  all  its  humor  and  wit,  the  film 
poses  some  ominous  questions  about  Big  Gov- 
ernment. 

As  originally  conceived,  our  society  was  to 
embrace  a  range  of  interests  so  vast  that  no 
one  interest  or  branch  of  government  could 
become  the  dominant  power.  This  concept  was 
embodied  in  our  system  of  checks  and  balances, 
as  everyone  knows. 

But  times  have  changea.  and  the  composi- 
tion of  government  has  changed  also.  The  ad- 
ministrative tasks  of  government  have  become 
so  immense  that  a  gigantic  bureaucracy  has 
grown  up  within  the  past  fifty  years. 

Now,  a  bureaucracy  possesses  certain  fea- 
tures which  automatically  make  it  a  hazard. 
First  of  all,  a  bureaucracy  is  hierarchy  —  a 
pyramid  of  authority,  with  power  transferred 


SCENES     FROM     "INCREDIBLE     VOYAGE" 


^^  y^^        '^r[)^J>^- 


from  the  pinnacle  down  toward  the  broader 
base.  Second,  all  activities  are  governed  by 
fixed,  written  rules.  And  finally  people  are 
hired  to  perform  certain  specialized  functions 
which  are  impersonal  and  supposed  to  lie  out- 
side the  political  realm.  All  of  this  leads  to 
inflexibility. 

The  hazards  of  this  kind  of  organization  are 
vividly  portrayed  in  the  film.  We  see,  for  in- 
stance, how  government  by  the  true  legislative 
process  has  become  eroded  with  government  by 
bureaucratic  fiat.  And  the  film  illustrates  other 
pitfalls  inherent  in  big  government:  decision- 
making reduced  to  thoughtless  routine;  the 
self-perpetuation  of  bureaucratic  inertia. 
Where  to  Obtain  a  Print  of  This  Fibn 

The  film  may  be  used  by  local  chambers 
of  commerce,  business  groups,  trade  associa- 
tions, schools,  unions,  church  and  civic  groups 
interested  in  public  affairs.  It  has  been  cleared 
for  television  showings. 

Prints  and  full  information  may  be  had 
from  the  Audio-Visual  Department  of  the 
Chamber  of  Commerce  of  the  United  States, 
1615  H  St..  N.  W..  Washington.  D.  C.  20006. 
Film  rental  charges  are  $10  for  three  days, 
or  the  film  may  be  purchased  for  SI 50.         • 


.iivscast:  "Congressman  O'Gulliver 
ij\  apparently  washed  overboard 
iirins  a  violent  Storm  at  sea  ..." 


"Uh  (sputter)  uh  .  .  .  where  am  I      The  Bear:  "What  a  ""■  'V'"'"^'  '  '" 

must  he  a  desert  inland  ...      I'm  Congressman  iinu  !».•"  "I  'If-      laniM    ami  tlu    ■ 
maybe  inhabited  by  cannibals  .  .  ."      United  States  of  Animalia.  .  ."  we   found   gave 


it's  an  ideal  school- 
ncyclopacdias  tluJi 
us  some   lamin'." 


r.iii^  the  way  you've  grasped 
trial  know-hotv!"  Bevo:  "Pri- 
rntcrprisc  is  a  natural  instinct." 


"See  here.  Commissioner,  as  a  rep-  "I'll  probably  have  lo  hire  two  or 
resentative  of  the  people  I  want  to  three  more  assistants.  You  can't  have 
know  about  these  extra  rates!"  too  much  help,  you  know.  .  ." 


S'.tN 


<^i:^ 


/i 


^''"^; 


I  i,„„  /„  ,/  ...  „  ,,„r  nay  when  '  Ihr  <  ■  ry  laws  that  u.rr  il.'.igned  ".Am/  when  tvc  make  laws,  we  do 
■.i..,l  with  facts  and  looc.  Makes  lo  proucl  our  citiziiis  arc  being  so.  by  and  large,  in  good  conscience^ 
lie  feel  good  to  be  so  helpful.  .  ."      twisted  against  them.   .   .'  Ager\cics  arc  set  up  to  administer. 


k 

"s 

iV9 

"What's  to  investigate?  .Ml  I  want 
to  do  is  rr-opcn  my  compaiuj." 
"Haste  makes  waste,  my  friend.  .  ." 


-      /:>V/ 


"And  so  the  Congress  made  changes 
with  rcstdls  that  were  immediate. 
There  was  a  lot  less  bureaucracy." 


NUMBER  3  ■  VOLUME  28 


Here's  a  shining  example  of  visual  distraction 
u/irii  the  spoken  word  has  to  be  depended  on  in 
the  training  program.  A  scene  in  "Vinial  Aids" 

Pictures  to  Aid  the  Trainer 

"Visual  Aids"  &  "A  Class  of  Your  Own" 
INow  Available  for  Purchase  in  the  U.S. 

'T'wo  Highly-Useful  new  16mm  sound  mo- 
-*-  tion  pictures,  especially  suitable  for  busi- 
ness audio-visual  department  libraries  and  the 
company  training  director,  have  just  been  an- 
nounced by  Modern  Marketing  Programs,  a 
division  of  Modern  Talking  Picture  Service, 
Inc. 

Both  films  were  noteworthy  award-winners 
in  stiff  industrial  film  competition  held  abroad. 
The  first,  titled  Visiud  Aids,  is  a  27-minute 
sound  and  color  film  that  offers  an  imagina- 
tive and  effective  presentation  of  the  role  of 
visual  tools  in  industrial  training.  It  shows  man- 
agers and  supervisors  how  to  teach  through 
the  medium  of  vision  .  .  .  how  to  supplement 
sound  with  sight  ...  the  verbal  with  the 
graphic. 

In  describing  both  right  and  wrong  ways  to 
applv  visual  aids  during  the  training  session, 
the  film  reviews  the  full  range  of  equipment 
available  to  trainers:  chalk,  flannel  and  mag- 
netic boards;  charts,  diagrams  and  models. 
There's  proper  emphasis  on  films  and  on  "the 
real  thing"  ,   .  .  working  machines,  etc. 

Visual  Aids  was  a  premier  award  winner  at 
the  1966  British  Industrial  Film  competition; 
then  won  a  first  prize  in  its  category  at  the 
1966  International  Industrial  Film  Festival  in 
Venice.  Now  you  can  share  its  effective 
content. 

The  second  film,  A  Class  of  Your  Own,  is 
a  25-minute  sound,  color  picture  that  spotlights 
the  critical  difference  between  telling  and 
teaching.  It  shows  managers  and  supervisors 
how  to  conduct  an  effective  classroom  or  on- 
the-job  training  session  through  planning, 
preparation  and  development  —  as  well  as 
the  proper  use  of  teaching  aids,  asking  the 
right  questions  and  properly  summarizing  the 
lesson. 

Either  film  is  now  available  for  outright 
print  purchase  at  $225.00.  Order  prints  direct 
or  arrange  for  preview  through  Modern  Mar- 
keting Programs,  1212  Avenue  of  the  Ameri- 
cas, New  York,  N.  Y.   10036.  . 


NEW   PICTURES   ON    TRAFFIC   SAFETY 

When  Skill  Takes  the  Wheel 

Sironj;   Kinpha.-iis   on   Driver   Ha/arfis 
in   I\e«    Film    from   American   .Motors 

T  EADiNC  U.S.  Auto  Makers,  frequent  spon- 
sors  of  traffic  safety  films  in  past  years, 
have  stepped  up  the  pace  of  their  public  educa- 
tion programs  to  help  fight  the  growing  tide  ol 
death  on  the  highway. 

A  dramatic  new  entry  in  current  title  lists  is 
Skill  Takes  the  Wheel,  only  13-minutes  in 
length,  but  with  strong  visual  emphasis  on 
driving  hazard  situations.  Sponsored  by  Amer- 
ican Motors  Corporation  and  produced  by 
Fred  A.  Niles  Communications  Centers,  Inc., 
this  picture  was  narrated  by  Les  Viland,  engi- 
neer and  test  driver  for  American  Motors  and 
it  also  features  Viland  on-screen  as  he  graphic- 
ally portrays  potential  hazards  and  shows  the 
driver-viewer  how  to  handle  them. 

Intercut  Crash  Scenes  in  Black  &  \Vhite 
Good  use  is  made  of  black  and  white  "ac- 
tion" sequences  intercut  into  the  largely  color 
film.  These  monochrome  subliminal  "cuts"  are 
used  to  preface  each  danger  situation  intro- 
duced by  Viland  —  showing  viewers  what  hap- 
pens when  the  driver  makes  a  mistake  or  han- 
dles his  car  incorrectly  at  a  moment  of  deci- 
sion. Collisions,  skids,  etc.  come  up  starkly  in 
black-and-white  scenes  accompanied  by  on- 
the-spot  documentary  sound  effects. 

The  film's  "situation"  show  what  to  do  when 
a  blowout  occurs,  how  to  handle  a  road  prob- 
lem with  a  "tailgater"  too  close  behind,  how  to 
turn  left  in  heavy  traffic,  how  to  drive  on  snow, 
what  to  do  when  an  oncoming  car  pulls  into 
your  lane  while  passing  another  vehicle,  and 
how  to  enter  and  exit  expressways.  .  . 

The  Cameras  Follow  the  Driving  Seasons 
All  kinds  of  weather  conditions  were  taken 
into  account.  Niles'  staff  director,  Ted  Bokhoff 
logged  nearly  a  month  of  location  time  moving 
from  a  week's  shooting  of  winter  driving  scenes 
at  Burlington,  Wisconsin  to  another  two  weeks 
of  film  work  at  Miami  Springs,  Florida.  A 
final  three  days  were  spent  on  sequences  filmed 
at  American  Motors'  test  track  in  Detroit. 
As  veterans  of  this  kind  of  action  will  agree, 


Niles'  cameraman  John  ELsenback  get.t  ready 
a  fast  pan  shot  for  film  "Skill  Takes  the  Whei  I. 

Bokhoff's  biggest  problem  was  lensing  the 
cident  scenes  with  utter  realism  (especialK 
one  head-on  collision)  and  without  serious 
jury  to  crew  or  cast  members.  Credit  NilJ 
cinematographer  John  Elsenbach  and  his 
sistant,  Pete  Blinn,  for  some  good  16mm  Ej 
man  Color  shooting  and  editor  Jim  Miller  i| 
a  tight,  fast-moving   13  minutes  of  believal 
and  informative  picture. 

Employees  Are  Helping  Arrange  Showings 
Skill  Takes  the  Wheel  showings  are  bci 
implemented  by  volunteer  efforts  of  Americ, 
Motors  at  all  of  the  company's  23  facto 
branches.  They're  helping  set  up  local  gro\ 
showings  in  these  communities.  Public  servi. 
television  release  is  also  planned  for  this  tim 
ly,  useful  new  aid  to  public  safety  education. 

Two  New  Ford  Motor  Films  Feature 
Safety  Research  and  Car  Check-Up 

TWO  New  Ford  Motor  Company  moi!< 
pictures  interpret  important  phases  of  aii 
production  and  car  care  which  relate  to  ci 
rent  interest  in  reducing  highway  accidents. 
23-minute  color  film.  No  Accident,  takes  i 
the  vital  role  of  safety  research  in  producii 
cars  and  trucks;  a  17-minute  color  film,  D. 
namic  Diagnosis,  dramatizes  the  need  for  far, 
ily  car  check-ups  to  help  reduce  the  chance 
a  car  failure  which  can  lead  to  an  accident.  | 
Interpreting  the  film.  No  Accident.  Robi, 


Camera  truck  used  for  rolling  scenes  in  tlic  futc 
American  Motors'  film,  equipped  with  two  rigs. 


The  second  rig  ua^  mcunlLd  i"i  iIk    front  of  tl 
camera  truck  for  low-angle  road  action  sequence 


40 


BUSINESS    SCREE 


I  Dunn.  Ford  motion  picture  manager,  said: 

•'Our  goal  was  to  produce  a  film  that  would 

jpturc   the    present   concern    for   automotive 

jfely  and  document  the  engineering  progress 

Jade    by   our   company    during    the    last    50 

jars." 

J j  Scientifically-instrumented  tests  in  the  film 

Ijclude  cars  crashing  into  barriers,  car-to-car 

UUision  and  cars  rolling  over.   Durinu  these 

5] 


tests,  engineers  learn  what  happens  to  car  oc- 
cupants in  collisions.  Viewers  also  explore  the 
newest  of  Ford  research  facilities  —  the  Auto- 
motive Safety  Center  in  Dearborn.  Mich.  —  a 
first  for  the  auto  industry.  Research  conducted 
at  the  center  covers  vision,  biomechanics, 
vehicle  systems  and  electronics,  impact  dy- 
namics, human  performance  and  anthrop- 
ometry. [Continued  un  pane  sevenly-lhree) 


M.I.  ..  //..mi  Jiin  Ic)  It  iHuLi  his  fingers  before  Glassy-f>td  stare?  Bill  Peters  reacts  after  that 
rtanj  closes  a  file  drawer!  Poor  Jim,  he  teas  stcect  young  office  girl  slams  a  door  in  /lis  face 
I.  e/  door  that  slammed  on  his  other  hand. . .       in  a  gripping  scene  from  "You  and  Office  Safety." 

High -Getter  With  a  Message  on  "You  and  Office  Safety" 


r  11  ■■Sleeper"  C.\.me  Alive  in  May  when 
'  the  National  Committee  on  Films  for 
iIlIv  selected  You  and  Office  Safety  for  one 

Its  bronze  plaque  awards,  symbolic  of  the 

,ir\  best  in  its  field. 

Then  the  word  came  through  that  a  New^ 
.>rk  jury,  selecting  entries  for  overseas  film 
stivals.  had  given  high  marks  to  this  eight- 
inuie  color  film  sponsored  by  the  Xero.x  Cor- 
iration  and  produced  by  Holland-Wegman 
roductions.  Inc.  Reviewers  called  it  "one  of 
ic  funniest  but  also  one  of  the  most  memor- 
ik-  pictures  in  a  long,  long  time." 

1  liore's   a   Message   Beneath   the   Chuckles 

I'lcking  up  honors  wherever  it  shows.  You 
i<l  Office  Safely  merits  this  closer  editorial 
"  k  Office  accidents  isn^t  the  kind  of  subject 
•iiicr  that  would  ordinarily  get  laufihs.  But 
II-  brief  collage  wins  kudos  by  taking  the 
side  of  a  rough  topic  —  and  it  gets  the 
.     ./1,'f  through. 

(  harles  R.  McHenry.  .Xerox"  manager  of 
II  ironmental  Health  and  Safety,  says: 

1  he  film  is  doing  an  outstanding  job  of  edu- 

•  !l;  our  people  to  the  risks  inherent  in  office 
Office  accidents  cost  major  industries 
iKc  ours  a  large  number  of  minor-to-severe 
ersonal  injuries  each  year.  Prevention  of 
iich  avoidable  calamities  can  result  in  sub- 
tantial  financial  savings  and.  just  as  impor- 
int,  in  a  lot  less  pain  and  loss  to  the  injured 

well." 

But  how  do  you  tackle  a  film  project  like 
■lis? 

How  do  you  make  office  people  aware  of 

pping  hazards,  lifting  and  handling  perils. 
harp  objects  that  escape  attention  until  the 
lamagc  is  done?  How  do  you  alert  people  to 
he  changing  environmental  conditions  under 
vhich  they  work? 

Xerox  told  Holland-\Vegman"s  people   that 


(UMBER  3  •  VOLUME  28 


they  wanted  ""the  strong  underlying  theme  to 
be  a  person's  responsibility  to  himself  and  to 
his  office  neighbors."  Executive  producer 
Sheldon  Holland,  using  professional  local 
talent,  has  turned  out  a  slapstick-type  picture 
that  uses  its  first  six  minutes  of  screen  time  for 
a  ■■how-not-to-do-it"  approach  and  then  closes 
with  an  appeal  to  the  intellect  for  alertness  to 
safety. 

Minimal    Xerox   Identification    in    Film 

The  film  draws  guffaws  from  every  con- 
ceivable type  of  viewer  —  from  top  execu- 
tives to  maintenance  men.  The  only  corporate 
identification  is  one  visual  shot  of  a  Xerox 
safety  brochure  and.  naturally,  the  closing 
credit.  The  sponsor  has  responded  to  nation- 
wide interest  in  the  picture  by  making  prints 
available  at  SI 00  each  for  a  single  film  (up  to 
10  prints),  with  substantial  discounts  on  larger 
print  quantities.  Write  Charles  McHenry  at 
the  Xerox  Corporation.  800  Phillips  Road, 
Webster.  New  York  14580.  Tell  him  we  said 
"it's  great.'"  • 


Open  drawer  policy?  Sot  for  Bill  Peters  ax  he 
thumps  hi.1  head  on  a  carelessly-opcticd  file  draw- 
er in  this  scene  from  Xerox  office  safely  fUm. 


si.iriji  n.iriiiii-!  ;.  .tabthe-clock  repair  crews  re- 
ccicc  caniul  lirit  /i/ig  to  insure  continuous  flow 
of  communications  in  sequence  for  Bell  System 
film   "Without   Fait  produced  by  Audio  Prods. 

Communications  Vital  Role 
in  tlie  Life  of  This  Nation 

Bell  System  Ser\es  Public  "^  ilhout  Fail" 

'T'nE  Significance  of  modern  communica- 
'-  tions  in  our  national  life  is  the  key  theme 
of  a  new  documentary  motion  picture  now 
being  presented  to  country-wide  public  audi- 
ences by  the  American  Telephone  and  Tele- 
graph Company. 

The  specific  communications  message  con- 
veyed in  Withoul  Fail,  according  to  a  Bell  Sys- 
tem spokesman,  is  that  ■■communications  today 
occupies  not  just  an  important,  but  an  essential 
role,  affecting  the  entire  pattern  of  our  social 
fabric." 

Must  Have   a  "Without   Fail"   Capability 

"Episodes  drawing  from  actual  experiences 
are  recorded  to  show  that  business  and  in- 
dustry, our  news  and  entertainment  media  and 
family  life,  depend  upon  communications  to 
perform  their  ordinary  daily  services  and  carry 
out  their  normal  functions.  As  a  result,  today's 
communications  must  have  a  ■■Without  Fail" 
capability."  the  spokesman  said. 

The  27' 2 -minute  color  film  was  produced 
by  Audio  Productions.  Sequences  were  photo- 
graphed at  Republic  Steel  Corporation  and 
The  New  York  Central  Railroad  in  New  York 
and  Cleveland;  at  the  Seattle  Times  and  Asso- 
ciated Press  in  New  York;  in  Brooklyn  at 
NBC's  Studio  II;  at  the  Tennessee  Gas  Pipe- 
line Company  in  Texas  and  Massachusetts;  at 
NASA  installations  in  Maryland.  Cape  Ken- 
nedy and  Houston  and  other  locations. 
Prints  Distributed  by  Bell  and  Sterling 

Wiihoiii  Fail  is  being  offered  to  general  pub- 
lic groups  through  local  Bell  System  offices  and 
to  television  audiences  through  libraries  of 
Sterling  Movies,  Inc.  • 

Complex  communications  center  of  Tcnnc^.tee 
('.as  Pipeline  Company  itL^tantly  translates  in- 
formation and  orders  into  action  in  thi%  .scene 
from    the    tirir    Fell    Trirphimr    Sf/v(,iii    picture. 


"The  task  of  government  is  to  serve  the  public.  It  has  been  my 
deep  and  continuous  concern  to  assure  that  each  American  receives 
from  his  Government  the  fastest,  most  efficient  and  courteous 
service."  —  The  President  of  the  United  States 


The  "complaint  department     ilvL^n't  sctin  to  be  reading  uith  cntliusiasm 
as  Jeanne  Bates  registers  her  opinion  in  this  scene  from  "The  Extra  Step". 

A  Film  Helps  Motivate  Government  Workers 
to  Improve  Communications  With  the  Public 

AT&T  Picture  Encourages  Employees  to  Take  "The  Extra  Step" 


'T'he  American  People  will  ap- 
•■■  preciate  and  salute  a  broad 
Federal  government  campaign 
which  currently  seeks  to  improve 
all  communications:  face-to-face 
and  written  as  well  as  on  the  tele- 
phone. President  Johnson  has 
given  all  Federal  employees  his 
view  of  the  objectives  (see  the 
quotation  on  this  page )  and  these 
words  provide  the  opening  se- 
quence for  a  new  32-minute  mo- 
tion picture,  Tlie  Extra  Step. 

Sponsored  by  the  American 
Telephone  &  Telegraph  Company, 
in  cooperation  with  the  United 
States  Civil  Service  Commission, 
the  film  was  created  to  motivate 
government  employees  in  the  three 
basic  areas  of  communication — 
but  its  specific  instruction  con- 
centrates on  communications  by 
telephone.  Produced  by  Parthenon 
Pictures  with  the  guidance  of  the 
Interagency  .Advisory  Group  of 
the  Civil  Service  Commission,  the 
new  film  has  already  met  with 
widespread  enthusiasm,  resulting 
in  the  purchase  of  hundreds  of  ad- 
ditional prints  by  government 
agencies  and  bureaus. 

Chairman  Macy  Lauds  Picture 

Civil  Service  Commission  Chair- 
man John  W.  Macy,  Jr.,  in  thank- 
ing AT&T  for  making  the  film  pos- 
sible, said: 

"The  Extra  Step  will  be  shown 
widely  throughout  the  Govern- 
ment, both  in  this  country  and 
overseas.  It  is  my  hope  that  every 
Federal  employee  will  have  an  op- 
portunity to  see  it  and  that  new 
employees  will  view  it  as  a  part  of 
their  orientation  to  the  Federal 
service.  In  my  judgment,  it  admir- 


ably expresses  the  concept  of  serv- 
.ce  to  the  public  which  we  hope 
that  each  Federal  employee  will 
have  in  his  daily  dealings  with  our 
citizens." 

These    .\re    Key    Objectives 

Briefly  re-stated,  the  film's  ob- 
jectives in  getting  government 
people  to  take  "the  extra  step"  in 
servicing  callers  include  basic  in- 
struction in  the  fundamental  psy- 
chology of  handling  people  as  well 
as  specific  pointers  on  telephone 
techniques.  An  important  facet  of 
motivation  lies  in  the  "photoplay" 
treatment  given  this  picture  by 
Parthenon.  That  phase,  however, 
followed  a  considerable  amount  of 
research:  the  picture-makers  had 
to  find  out  what  government  peo- 
ple were  doing  wrong  before  they 
could  begin  to  show  them  how  to 
do  it  right. 

Basic  research  began  with 
"anonymous"  random  phone  calls, 
asking  typical  questions  of  people 
in  principal  agencies — the  kind  of 

Jackie  Russell  does  convincing  job 
in  her  role  as  a  "pleased  secretary" 
in   this  scene  from  AT&Ts  neic  film. 


questions  John  O.  Public  asks. 
What  about  unemployment  bene- 
fits. Medicare,  veteran's  compen- 
sation, tax  problems,  etc.?"  the  re- 
searchers asked.  Faults  in  tele- 
phone handling  were  categorized 
and  potentially-useful  dialogue  was 
transcribed  verbatim  for  the  film 
writer. 

In-person  interviews  with  em- 
ployees in  the  offices  of  "key" 
agencies   were   held,   especially  in 


Mr.  J.  P.  Mason  reads  to  an  un- 
plea.iant  experience  on  the  phone 
in  a  scene  from  "The  Extra  Step." 

agencies  where  recently  broad- 
ened-benefit  legislation  has  now 
brought  a  surge  of  contacts  with 
types  of  people  not  easy  to  deal 
with,  particularly  over  the  tele- 
phone: elderly  people,  the  handi- 
capped, semi-literate,  foreign-ac- 
cented and  even  the  mentally- 
disturbed. 

Callers  and  Their  "Problems" 

The  "ingredients"  of  The  Extra 
Step  emerged:  caller-types  cate- 
gorized by  "problems"  .  .  .  major 
faults  on  the  part  of  government 
workers  .  .  .  attitudes  and  prac- 
tices of  clerks  and  secretaries  and 
their  bosses,  with  reference  to  tele- 
phone handling.  On  the  positive 
side,  ideas  for  specific  good  prac- 
tices in  handling  governmental 
telephone  communications  came 
up  strongly. 

In  Parthenon's  concept,  the 
story  is  carried  along  by  an  on- 
screen narrator,  "supervisory- 
type"  Ed  Keller:  whose  clerk  and 
secretary  (Doris  Larson  and  Gale 
Swanson )  are  on  hand  for  demon- 
strations. They  work  in  a  realistic 
office  setting.  But  when  "Ed" 
brings  in  his  examples  and  illus- 
trations of  "good  and  bad"  atti- 
tudes and  techniques,  these  are 
brought    out    in    trick-visual    for- 


mats. The  result  of  this  change-c 
pace  is  to  pop  them  into  the  na 
rator's  flow  as  a  kind  of  visu 
parenthesis,  interpolated  illustr 
tions  rather  than  a  change  of  sttt 
location. 

Adds  to  Film's  Visual  .\ppeal 
As  a  considerable  bonus,  tb 
approach  endows  what  might  ha' 
been  a  "flat"  picture  visually  wii 
indigenous  freshness.  "Ed  Kelleii 
serves  in  a  three-way  characteriz 
tion  created  for  this  picture's  spt 
cial  problem:  functionally,  he  is 
sort  of  Master  of  Ceremonies,  bi 
during  the  "illustrations"  he  do( 
a  voice-over  commentary;  in  tecl 
nique  demonstrations,  he  works  i\ 
an  actor.  j 

This  picture  would  seem  to  hav' 
broad  application  in  business  bi 
draws  its  obvious  strength,  a 
proven  by  Government  enthusiasr 
and  print  acquisitions,  by  bein 
uniquely  "government".  Action  i 
predominantly  in  Federal  agen 
cies.  both  in  the  "big"  Washingtoi 
environment  and  in  smaller  fieli 
offices  around  the  nation.  The  filn 
has  a  useful  future,  as  well,  in  thi 
telephone  training  of  state  ani 
municipal  employees.  At  the  out 
set.  The  Extra  Step  was  to  hole 
maximum  interest  at  clerical  anc 
secretarial  levels  but  it  soon  wor 
the  hearts  of  supervisors  and  ex- 
ecutives. 

No  Specific  Agency  Identified 
It  should  be  noted  that  scenes 
and   conversations   in    The  Extrc 
Step  do  not  pin  down  the  action  tc 
any   particular   agency.   While   all 
conversations  have  the  necessar 
authentic  ring,  content  is  "generic 
so  that   ( 1 )    all  employees  of  ,: 
agencies  can  identify  with  the  ik- 
tion,  and  (2)  the  focus  of  atten- 
tion is  not  on  the  factual  contenl 
of  the   call,   but  on  the  attitude, 
psychology     and      technique     ol 
handling  the  caUer. 

Production  Credits  .4re  Noted 
Directed  and  produced  by  Par- 
thenon's David  Bowen,  The  E.xtra 
Step  was  written  by  that  com- 
pany's  executive  producer,  Charles 
Palmer.  For  AT&T,  direct  super- 
vision of  the  project,  under  Willis 
H.  Pratt,  Jr.,  was  given  to  film 
project  and  planning  supervisor 
George  Couch.  Technical  advisor 
during  production  was  Miss  Terry 
Johnson,  instructor  in  the  Traffic 
Department  of  the  Chesapeake 
and  Potomac  Telephone  Com- 
pany, in  Washington. 


42 


BUSINESS  SCREEN 


■pHE  Annual  Meeting  of  the 
■'•     Industrial    Audio-Visual    As- 
lociation.    professional    society   of 
eading     corporate     audiovisual 
Tianagers,    took   place    in    Kansas 
|rity  on  April  25-27.  We  supple- 
Tient  news  of  that  event  which  ap- 
peared   in    our    preceding    issue, 
i  With  these  pictorial  highlights.  Wil- 
!  nam    H.    Buch.    Lederle    Labora- 
I  pries,  was  re-elected  president  of 
'  lAVA  for  the  coming  year. 
I  ■    The  well-filled  meeting  agenda 
'Iwas  highlighted  by  the  talk  of  Dr. 
I  Carl    Madden,    chief    economist, 
I  p.S.   Chamber  of  Commerce,   on 
j ''Understanding      Economics 
trhrough     Audio-Visuals."     Hank 
$tram,  head  coach  of  the  Kansas 
City   Chiefs    professional    football 
club,   demonstrated    the    value   of 
ifilms  for  football  training. 


IA\A  members  and  wi\cs  gathered  on  Sound  Stage  "\"   uf  Cult  in  Production.','  Iicadquarlirs  biiildinfi 
City  fnr  brief  welcome  from  Ltimj  Kiiiifman,  director  of  marketing.  Infore  beginning  a  tour  of  the 

lAVA  Annual  Meeting  Highlights 


f    f 


laboratory. 


Don  C;la>stll,  Monl<:<>nu-ry  Ward 
It)  comments  on  Bill  Herman's 
in  stipport  of  "single  concept" 
d'niv.  Herman  (at  right)  heads  the 
y.li  Lilly  &  Company  photographic 
and  motion  picture  program. 


•b  A  special  editorial  acknowl- 
edgement is  due  lAV.'X's  spring 
meeting  program  chairman,  Gerald 
1  Johnson,  of  the  Panhandle 
Eastern  Pipe  Line  Company,  for 
his  excellent  program  arrange- 
ments at  Kansas  City.  • 


New  members  who  joined  the  In(lnstri;i]  Aii(liii-\  isu.tl  .V.ssoeiation  at  t/ii-v 
spring  meeting  in  Kansas  City  learn  the  obligations  of  membership  from 
past-president  Bob  McCaslin  (extreme  right).  Inductees  arc  (from  left 
to  right) :  R.  E.  Rieser,  Kaiier  Induslries;  Larry  Filby,  .Aerojet-General 
Corporation;  Earl  Auld,  General  Electric  Company;  Richard  Statim.  Radi- 
stan.  Inc.  and  J.  P.  Tiemey,  of  the  Standard  Oil  Company  of  \ew  Jersey. 


Dr.  C:arl  H.  Madden,  C/iief  Econ- 
mnist,  Chamber  of  Commerce  of  the 
United  States,  deliiered  kcijnote  ad- 
dress on  "Understanding  Econom- 
ics. .  .  Through  .\udio-V Lsuals" .  He 
noted  that  many  young  Americans 
are  grotcing  up  without  ever  having 
been  exposed  to  economies  during 
their    years    in    school    classrooms. 

it  lAVA's  fall  meeting  is  sched- 
uled to  be  held  in  Cleveland.  Ohio, 
and  Lee  Coyle,  Ohio  Bell  Tele- 
phone Co.,  is  program  chairman  • 


I  \%  .\  members  enjoy  a  Bill  Buch  "production"  introducing  a  coffee  break.  Pictured  at  a  "quiz  session"  during  the  l.\V.\  spring  meeting   in  Kansas 

If  lured    (hit   to   right):    Richard   Lichtenwalner,   Penn.stjkania   Power  it  City  are  (left  to  right):  Harry  Paney.  .Arthur  .Ari(/frsifi  &  Co.;  Bill  Pratt, 

jht  Co.;  Boh  Dunn,  Ford  Motor  Co.;  Ira  Thatcher,  United  .Mr  Lines;  American  Telcplwne  &  Telegraph  Co.  (with  harul  raised);  John  Ford,  Gcn- 

ni  Filby.  .\eroiet-General;  and  Don  Glassell,  Montgomery  Ward  &  Co.  eral  Motors  Corp.  and  O.  H.  Peter.wn,  .American  Oil  Company   (retired). 


Watcricay  homes  f^Iiwpscd  from  air  in  Ed^cuaicr  .section  of  Port  Charlotlr. 

A  Community  Developer  Turns  to  the  Screen 

General   Development   Corporation    Has  Three   New  Color   Films 
to    Keep    Purchasers    Informed    Ahout    Its    Florida    Communities 


"IYTiami-Based  General  Develop- 
-'■'-'■  nient  Corporation,  one  of  the 
nation's  largest  community  devel- 
opers, is  using  motion  pictures  to 
keep  its  property  purchasers  up 
to  date  on  latest  developments 
within  the  communities  it  is  build- 
ing on  both  Florida  coasts. 

Early  this  year.  General  Devel- 
opment completed  three  new  films, 
each  24  minutes  long  and  featur- 
ing singing  star  Gordon  MacRae. 
The  films  highlight  progress  at  the 
company's  three  major  communi- 
ties. Port  Charlotte,  on  the  state's 
southwest  Gulf  Coast;  Port  Mala- 
bar, the  large  residential  commu- 
nity near  the  nation's  moon  port 
at  Cape  Kennedy;  and  further 
south.  Port  St.  Lucie,  on  the  famed 


Treasure  Coast,  midway  between 
Stuart  and  Fort  Pierce. 

The  films  present  the  latest  de- 
velopments and  progress  to  pros- 
pective and  existing  homesite  pur- 
chasers. Personal  interviews  with 
some  of  the  nearly  22,000  resi- 
dents who  live  in  General  Devel- 
opment's communities,  along  with 
shots  of  yacht  clubs,  schools  and 
churches,  playgrounds  and  shop- 
ping centers,  all  point  up  the  ad- 
vantages of  living  in  these  care- 
fully pre-planned  new  cities. 
Earlier  Use  of  Film  Medium 
This  is  not  the  first  time  Gen- 
eral Development  has  turned  to 
the  film  medium  to  tell  its  dra- 
matic story  of  growth.  In  the  past, 
Arthur  Godfrey  and  John  Came- 


On  location  at  Port  Malabar  Country  Club  for  General  Development  film 
(I  to  r):  Harry  Wahh.  Jr.,  u.s,sf.  cameraman;  Frank  Bibas.  Filmex  director; 
Harry  \Valsh,  :}fl  cameraman;  John  Sottile,  a.<ist.  producer;  and  soundman. 


ron  Swayzc  have  each  narrated 
GDC  film  productions,  that  served 
to  document  earlier  progress. 

tiut.  GDC  executives  explain, 
the  new  pictures  hosted  by  Mac- 
Rae, present  the  most  up  to  date 
report  on  the  three  communities. 
They  show  dramatically  what  has 
been  done  in  the  first  steps  of 
Cieneral  Development's  $70  mil- 
lion land  improvement  and  devel- 
opment program  scheduled  for  the 
next  10  years. 

Showings    at    "Florida    Parties" 

An  effective  method  of  bringing 
these  films  to  the  public  is  through 
"Florida  Parties"  which  are  hosted 
by  representatives  of  GDC 
throughout  the  country. 

Fifteen  to  thirty  couples,  many 
of  whom  are  current  purchasers, 
are  invited  to  a  dinner,  following 
which  they  are  shown  one  of  the 
three  films. 

The  films  quickly  establish  the 
feeling  of  communities  on  the  go. 
MacRae   appeals   to   retirees   and 


Filmex'  crew  and  host  l>r\ide 
company  plane  (/  to  r)  Clifford 
Poland,  cameraman;  host  and  nar- 
rator Gordon  MacRae;  director 
Frank  Bibas  and  Filmex'  producer 
of  the  picture,  Brud  Talbot.  .  . 

other  wise  investors  with,  "Before 
anyone  buys  land  as  an  investment 
—  here  or  anywhere  else  —  he 
ought  to  know  the  basic,  proven 
principles  behind  all  successful  in- 
vestment —  the  principles  which 
help  you  answer  one  key  ques- 
tion —  Where  should  you  buy 
land?" 

\\'hy   People   Bu)'   Real   Estate 

The  films  underscore  the  three 
fundamental,  unchanging  eco- 
nomic principles  that  motivate 
people  to  invest  in  real  estate  — 
buy  where  the  population  is  grow- 
ing, where  capital  income  is  in- 
creasing and  where  the  land  is 
scarce. 

MacRae  then  documents  that 
Port  Malabar,  for  example,  is  in 
such  an  area.  It  is  situated  in 
Brevard  County,  near  Cape  Ken- 
nedy, which  has  the  highest  per 
capita  income  in  the  state  and  is 


Aerial    cameraman    Jack   McGowa 

is  usinfi  same  Tyler  Canwra  motin 
on  General  Development  sequence' 
as  used  for  "ThunderbaU"  feature. 


44 


the  fastest  growing  county  in  tb 
country. 

Produced  by  Filmex,  Inc 
through  Spire  Advertising  of  Mi 
ami,  the  films  feature  especiall' 
fine  photography,  particularly  n 
the  aerial  sequences  of  the  water 
ways,  shorelines,  industrial  park- 
and  shopping  areas  in  the  Genera' 
Development  communities. 

According  to  Walter  Berdahl 
director  of  marketing  and  salev 
promotion,  the  films  provide  tht 
most  accurate  information  of  an\ 
the  company  has  ever  done.  Si 
far  they  are  providing  remarkabl\ 
effective,  as  indicated  by  the  com 
pany's  sales,  which  have  riser 
sharply  since  more  than  150  copies 
of  each  film  have  been  put  intc 
circulation.  • 

*        *        * 

Significance  of  Urban  Complex 
Interpreted  in  "City  by  Design" 

"  The  180-acre  urban  complex  in 
West  Los  Angeles  which  com- 
prises Century  City  includes  office 
buildings,  apartments,  a  shoppiiiL- 
center  and  a  luxury  hotel,  the  Cen 
tury  Plaza.  It  took  two  and  one- 
half  years  to  build  —  that  pha--c 
takes  just  20  seconds  of  a  new  2" 
minute  motion  picture  describing 
the  area,  titled  City  by  Design. 

Narrated  by  Douglas  Fairbanks,- 
Jr.  and  sponsored  by  Alcoa  Prop- 
erties, Inc.,  color  film  interprets 
the  significance  of  Century  City  in 
relation  to  the  evolution  and  de- 
sign of  urban  life  throughout  his- 
tory. Its  scenes  throughout  the 
complex  are  described  by  people 
who  live  and  work  there  and  by 
some  of  the  architects  responsible 
for  its  design. 

The  film  was  produced  by  Lee 
Chancy  and  Al  Teeter  of  Filmagic, 
Hollywood.  It  is  being  released  to 
t.v.  stations  and  group  audiences 
for  public  showing.  Century  City, 
Inc.  is  one  of  the  10  major  urban 
developments  of  Alcoa  Properties. 


BUSINESS    SCREEN 


piiE     Film     and    Television 

*-     COMMINICATIONS        DEPART- 

II  NT    of    the    Douglas    Aircraft 

lOmpany  occupied   the   attractive 

Ind  hiuhly-functional  new  Auilio- 

',    'isual    Center   at   Santa    Monica. 

j(    'alifornia  late  last  year.  The  facil- 

|y  is  the  fulfillment  of  one  man's 

jreani.  It  was  O.  13.  "'Ben"  iVlar- 

■  |le.    Douglas"    vice-president    for 

'g,  Marketing    communications,    who 

■r,  jealized  the  impact  of  audiovisual 

Communications    early    in     1953. 

I  ^'ith  a  nucleus  staff  of  three  men. 

0    began    the    task    of   providing 

!■-  company  with  films  as  market- 

il;  and  public  information  tools. 

How   has  it  gone?   During  the 

last  fiscal  year.  Film  and  Telcvi- 

ion    Communications    staffers    at 

)iiuylas  completed  44  motion  pic- 

ures  of  major  concern  and  turned 

ml  another  350  sound  and  silent 

ilins.  including  26  television  news 

lipM     I  .v^      ■i:'ni:ineering     assist" 


5cene  from  one  of  Douglas'  award-win- 
iing  films:  "The  Arm  and  the  Spear." 

.uhjccts.   60  "public  relations  as- 

^i--l  '  films,  some  13  monthly  "con- 

raclual    input"    subjects;   22    air- 

inc  support  pictures  and  94  films 

-Uiich     Douglas     terms     "OPOP" 

nicrnal-use   subjects. 

A   Record  of   Performance 

W  ithin  that  year,  the  44  "ma- 

I  r     Douglas  sound  films  totaled 

"ID  minutes  of  screen  time;  con- 

irictual    footage    exposed    totaled 

11111.360      feet;      non-contractual 

^l  H.k  accounted  for  another  ISS.- 

"iii  feet  of  film.  A  viewing  audi- 

.tKx-    which    totaled    42.390,955 

[UTMins  was  reached   by  Douglas 

Aircraft  motion  pictures,  new  and 

current.      And      the     department 

counted  a  total  of  13  awards  rc- 

ccncd  in  1966. 

Uroad-based  in  its  service  ca- 
p.Kity.  Douglas  also  was  active  in 
cliisod-circuit  television  and  pro- 
duced a  considerable  number  of 
complete  video  tape  programs. 
Oriented  to  sales  and  marketing 
promotion,  the  Department  strong- 
l\  emphasizes  its  still  photographic 
facilities  and  skills  in  that  field 
made  a  continuing  and  notable 
contribution  to  print  advertising. 
custumer   brochures   and   publica- 


NUMBER  3  ■  VOLUME  28 


Donald  W.  Douglas,  Jr.  (right),  president  of  Douglas  Aircraft    Company,   with    0.    B.    Marble,   vice-president,    Douglas' 
marketing  communications,   pictured   in   front  of   the  company's    Audio-Visual    Center    building    in    Santa    Monica. 

Audio-Visuals  Are  Working  Tools 
at  the  Douglas  Aircraft  Company 

STORY  OF  FILM  &  TELEVISION  COMMUNICATIONS  AT  WORK 


tions  and  to  other  important  end- 
uses  for  color  and  black-and-white 
still  photographs  in  both  the  air- 
line and  missile  and  space  systems 
areas  it  server 

Serve  Two  Key  Divisions 
''--  Time  has  matured  and  certain- 
ly changed  the  course  of  Douglas 
Aircraft  Company's  manufactur- 
ing facility.  Civilian  and  military 
aircraft   production   and   sales  ac- 


count for  a  major  segment  of  au- 
diovisual activity:  missile  and 
space  systems  production  has  been 
growing  apace  and  the  special 
needs  of  that  business  arc  met  by 
the  company's  Film  and  Televi- 
sion Communications  Department. 
Today.  Douglas  is  a  component 
of  the  McDonnell  Douglas  Corpo- 
ration, formed  with  the  merger  of 
these  two  pioneer  aerospace  firms. 


effective  April  28.  1967.  The  Au- 
dio-\'isual  Center  at  Santa  Mon- 
ica is  responsible  for  the  film  and 
promotional  photographic  require- 
ments of  the  Douglas  Company. 

Under  Ben  Marble's  leader- 
ship. W.  J.  ""Bill"  Gibson,  as  di- 
rector of  customer  relations.  Film 
and  Television  Communications,  is 
well  aware  of  role  of  this  audio- 
visual  service  activitv;  serving  as 


Functional    design   which    expresses    its   purpose    is   exemplified    in   front   facade   view   of   the   Audio-Visual   Center. 


HOW   AUDIO-VISUALS    SERVE    DOUGLAS    AIRCRAF" 


Jackson  McGowen,  Group  Vice  President  —  Aircraft:  "I  doubt 
that  any  other  company  makes  fuller  use  of  films  to  dramatize 
its  products  and  to  communicate  with  its  customers.  The 
production  and  operation  of  aircraft  lend  themselves  naturally 
to  motion  picture  coverage  —  and  our  film  unit  does  an 
admirable  job  of  capitalizing  on  the  pictorial  qualities  of  this 
subject.  We  not  only  use  films  for  sales  promotion  of  our 
products  —  but  also  to  report  to  our  customers  on  the  status  of 
the  aircraft  they  have  purchased.  This  has  brought  more  effec- 
tive communication  between  the  company  and  the  customer." 


,r^' 


/ 


DOUGLAS 


Test  firing  of  missile  at  White  Sands  Missile  Range  is  "covered" 
by  personnel  from  Film  and  Television  Communications.  Sync 
sound  recording  was  used  for  "quick  look"  film  which  was 
rushed  to  completion  overnight  to  report  on  the  success  of  test. 


(CONTINUED       FROM       PAGE       45) 

a  consultant,  providing  services  as 
a  vendor,  and,  in  every  way  pos- 
sible, serving  the  company  with 
care,  discernment  and  devotion. 

"But,"  says  Gibson,  "there  is 
one  more  element  that  must  be 
present  if  our  Department  is  to 
play  a  strong  role  in  serving  the 
company.  Top  management  — 
and  I  mean  those  at  the  very  top 


level  —  must  be  aware  of  the  v;. 
ue  of  audio-visual  communicatic' 
and  must  have  confidence  in  i 
own  film  organization. 

"Here  at  Douglas  we  are  mc 
fortunate  that  management  at  tl 
top  does  believe  in  what  we  a 
capable  of  doing  for  the  compai 
and  its  divisions.  I  am  speakii 
of  men  like  Donald  Douglas,  Ji 
president  of  the  company;   Wei 


Wellwood    Beall,   Executive   Vice-President   —   Operations:   "Audio-visual   aid 
have    become    a    most    important    tool    in    management    communication.    Ol 
corporate    chart    room    makes    use   of    the    finest    projection    equipment    a 
carefully-prepared    materials    so    that    presentations    and    quarterly    revie. 
capitalize  on  a  maximum  flow  of  information  to  the  company's  management. 


Charles  R.  Able,  Group  Vice  President  —  Missiles  &  Space  Systems:  "Visual 
communication  plays  a  major  role  in  the  many  presentations  that  are  a  part  o1 
our  operation.  Our  marketing  effort  invariably  Is  enhanced  by  use  of  films  and 
slide  materials  to  illustrate  launch  vehicle,  missile  and  spacecraft  programs." 

BUSINESS   SCREEN 


Kood  Beall,  executive-vice-presi- 
enl — operations;  and  Ben  Mar- 
■le.  These  men  have  taken  a  hard 
jx)k  at  what  we  are  doing  and 
avc  given  us  the  all-important  go- 
ihead." 

The   Aircraft    Division 

►  The  Aircraft  Division's  Doug- 
hs DC-8  flies  the  airlanes  of  a 
Khole  world  and  the  luxurious 
lassenger  services  offered  by  the 
lirlincs  who  fly  Douglas  aircraft 
,ave  been  extremely  well-drama- 
zed  through  Douglas-originated 
avel  promotion  films.  The  com- 
any  has  developed  a  cooperative 
Ian  with  its  commercial  custom- 
rs  which  has  brought  to  the 
:reen  some  noteworthy,  widely- 
opular  films.  The  Wind  of 
'han^e  pictured  the  emerging  free 
ations  of  Africa  and  showed  how 
ir  transportation  has  brought 
lem  closer  to  the  lands  beyond. 
labiihay.  narrated  by  Glenn  Ford, 
resented  the  sights,  sounds,  cus- 
3ms  and  tourist  attractions  of  the 
'hilippines.  Venezuelan  Adven- 
tre  accompanies  General  Jimmy 
)oolittle  on  a  fishing  and  hunt- 
•\%  expedition  to  the  land  served 
ly  VIASA.  the  Venezuelan  air- 
inc. 

But  for  spectacular  customer  re- 
ations.  there's  little  in  the  audi- 
)vi$ual  field  that  exceeds  the 
■quick-look"  films  produced  to 
lerald  the  first  flight  of  each  of 
he  new  Doualas  aircraft.  The  re- 


"The  development  of  new  ideas  —  is  a  never-ending  task."  Bill  Gibson,  m  foreground,  ponders  over  translucent 
panel  charting  future  programs  during  meeting  with  his  staff  in  theater  of  Audio-Visual  Center.  Don  Adams  (left, 
center),   Jack   Gabrielson   and   Vern    Barry   are   other   Film    and    Television    Communications    executives    in    picture. 


cent  maiden  flight  of  the  DC-8 
Super  63  is  a  dramatic  case  in 
point. 

At  1  1:00  A.M.  on  April  10. 
the  world's  largest  commercial  jet 
transport  now  flying.  lifted  from 
the  runway  at  Long  Beach,  Cali- 


fornia. Audio-Visual  Center  cam- 
eramen covered  the  event  from 
many  angles.  Their  film  was  im- 
mediately rushed  to  Hollywood 
Film  Enterprises,  some  30  miles 
away,  for  processing  and  print- 
ina.    Meanwhile,    staffer    Dewey 


Smith  was  shooting  air-to-air  foot- 
age of  the  first  maneuvers  of  the 
huge  airplane.  Upon  Dewey's  re- 
turn to  the  ground,  an  hour  after 
lift-off.  his  footage  was  also 
rushed  to  HFE  in  Hollywood. 
Within    12  hours  after  lift-off, 


ti  boom  is  a  very  useful  tool  for  production.  Shooting  a  promotional  film  on 
he  DC-8  are  Doug'as'  Bill  Gibson  (at  left,  pointing)  while  Wally  Tufts  handles 
the  camera  chores  in  this  recent  glimpse  of  location  production  work  in  field. 


General  Jimmy  Doolittle  sits  in  a  DC-8  mockup  on  sound  stage  of  the  Audio- 
Visual  Center  at  Douglas.  General  Doolittle  appeared  in  and  narrated  the  film 
"Venezue'an  Adventure"  which  Douglas  produced  for  Viasa  Airlines.  Venezuela. 


^UM 


BER  3  ■  VOLUME  21 


Sales  promotion  film  featuring  J.  L  Jones,  Vice  President  and  General  Manager      Company  promotion:  Douglas  customer  relations  films  often  feature   inter 
of  Douglas'  Aircraft  Division   is  being  lensed  by  Walt  Tufts  on  sound  stage.      shots  of   DC-8's  and   DC-9's  to  promote  the  service  provided   by  the  airlint 
Dick  Schwartz  is  using  TelePrompTer  and  blimped  Mitchell  for  these  sequences.      Still   photos  are  taken  at  same  time  to  provide  customer  promotional  aids 


HOW    AUDIO-VISUALS    SERVE    DOUGLAS    AIRCRAFT: 


(continued     from     page    47) 

the  answer  print  and  a  first  re- 
lease print  were  aboard  a  mid- 
night flight  bound  for  St.  Louis. 
At  9:00  A.M.  the  next  morning 
(still  within  the  first  24  hours), 
the  "cuick  look"  was  screened  in 
the  executive  offices  of  McDon- 
nell Company  by  Ben  Marble. 
Back  at  HFE,  12  more  prints  were 
being  completed  and  these,  too, 
were  rushed  to  the  Los  Angeles 
International  Airport  for  shipment 
to  the  airlines  around  the  world 
which  had  already  purchased  the 


Super  63.  By  the  middle  of  the 
afternoon,  one  day  after  the 
maiden  flight,  each  print  was  on 
its  way  to  the  airline  for  which  it 
was  made. 

These  "quick-look"  films  have 
inspired  a  counterpart  which  illus- 
trates the  Audio-Visual  Center's 
service  capacity.  Still  photographs 
are  normally  made  of  the  high- 
lights of  each  "first  flight"  for 
news  and  advertising  purposes.  It 
became  apparent  that  these  still 
photos  could  be  useful  in  another 
promotional  way.  Thus  was  born 


Here's  a  "wide-angle"  look  at  the  sound  stage  of  the  new  Douglas  Audio-Visual 
Center  —  and  some  of  the  people  who  staff  the  company's  Film  and  Television 
Communications  Department.   In  the  foreground  (from   left  to  right)  are:   Don 


^ 


the  plan  to  expedite  to  each  air- 
line customer  a  highly-select  group 
of  "first  flight"  pictures. 

These  "quick-look"  still  photo- 
graphs, 8  X  10  color  prints  as 
well  as  black  &  white,  are  proc- 
essed and  printed  overnight.  Care- 
ful planning,  judicious  use  of  over- 
time and  an  overwhelming  desire 
to  provide  top  quality  are  the 
prime  ingredients.  The  result:  an 
attractive  folder  containing  a  se- 
lection of  fine  pictures  and  a  per- 
sonal letter  from  the  president  of 
Douglas  —  all  arriving  at  the 
headauarters  of  the  customer  air- 
line within  hours  of  a  "first  flight." 


Missile  &  Space   Systems 

"  The  Missile  and  Space  Systems 
Division  doesn't  use  films  to  "sell' 
a  product  but  emphasizes,  or 
screen,  concepts  and  ideas  whicf 
represent  the  thrust  of  the  think- 
ing ard  planning  of  the  Division 
These  films  often  take  the  viewer 
into  laboratories  where  researcl 
and  development  efforts  lead  tc: 
new  space-age  applications. 

Invariably,     these     "marketing 
films    run    under    20    minutes    ir 
length;   often   are   as  brief  as    1( 
minutes.  They  are  deliberately  de  ^ 
signed  for  short  running  time  : 
portions  of  a  total  "package"  - 


Adams,  Vern  Barry,  Bill  Gibson  and  Jack  Gabrielson.  Note  the  M-45  mount  ir 
right  foreground  which  is  frequently  used  for  missile,  airplane  tracking  shots 
Other  active  staff  personnel  are  pictured  in  background  of  this  unusual  view.) 


Q 


f  IRIT  rLOOII 


:iean,  modern  lines  keynote  the  design  of  Douglas'  Audio-Visual  Center.  The 

vail  in  background  of  this  lobby  scene  features  display  of  a  few  of  the  many 
i/»ards  won  by  Douglas'  motion  pictures.  Over  66  trophies  and  certificates  have 
jeen  given  to  films  produced  by  the  Department  up  to  the  first  quarter  of  1967. 


ludioviiual  aids  to  a  presentation 
I  \hich  must  be  made  in  depth, 
i  In  thi:  field  these  films  are  most 
I  )ften  screened  in  8mm  format  on 
j  1  Fairchild  400  or  Mark  IV  pro- 
I  ector.  Marketing  personnel  have 
,  ndicated  real  enthusiasm  for  this 
I  (orm  of  presentation.  They  usually 
,  Hsit  several  offices  in  a  short  time 
;  |)eriod;  at  each  of  these,  the  men 
i  kpeak  to  small  but  select  audi- 
[  pnces. 

I      Longer,  more    "dramatic"'  pub- 

I  lie  information  films  are  also  giv- 

;n  strong  support  by  the  Missile 

md  Space  Systems  Division.  These 

I  'soft-sell"  image  builders  get  na- 

j  ional  and  international  circulation. 

"i  :  occasion,  as  with  the  film  Live 

i'.arly  Bird,  showings  are  made 

rough     the     U.S.      Information 

•\Lcncy.    Here,    for   example,    the 

s  I. A.  purchased  225  prints  of 

film  in  si.x  languages  for  cir- 

lion   abroad.  • 


The   Audio-Visual  Center 

w  With  a  sound  rationale  estab- 
lished for  its  output,  a  visit  to  the 
physical  plant  of  the  Audio-Vis- 
ual Center  at  Santa  Monica  is  an 
illuminating  experience.  Within 
this  functional,  modern  two-story 
structure  of  some  1 1 ,000  square 
feet,  some  35  employees  are 
housed.  In  the  departmental  or- 
ganization chart.  Jack  Gabrielson 
serves  as  manager  of  Film  and 
Television  Communications.  Re- 
porting to  him  are  Vern  Barry, 
administrator  for  Film  and  TV 
activities  and  Don  Adams,  admin- 
istrator of  Still  Photo  Communi- 
cations. Donn  Bates  supervises 
Film  and  Television  Communica- 
tions. 

A  sound  stage.  35  by  45-feet 
has  an  18-foot  ceiling  and  is  sup- 
plied with  2,000  amps  of  power. 
A  TV  and  audio-control  and  re- 


FLOOR 
PLANS... 

DOUGLAS 

AUDIO-VISUAL 

CENTER 


tCCOMD  riooR 


Audio-Visual  Center  facilities  in  layout  at)ove  inc'ude  35  x  45  sound  stage: 
film  contro',  editing  rooms:  theater,   library  and  offices  are  on  second  floor. 

Film  control  offices  in  Audio-Visual  Center,  Here  new  pictures  are  made  ready 
for  laboratory.  Work  orders  and  shippers  are  prepared  and  the  business  tiles  of 
the  department  are  maintained.  The  circulating  release  print  library  occupies 
the  area  in  the  background.  Working  with  Sterling-Movies.  Inc..  Douglas  films 
reached  nearly  40  million  viewers  throughout  the  U.  S.  during  the  past  year. 


.■DUMBER  3  •  VOLUME  23 


employees  —  producers,  directors, 
writers,  photographers,  film  cut- 
ters, narrators  and  secretaries  — 
frequently  "double  in  brass"  as 
needs  arise.  For  example,  all 
cameramen  are  qualified  to  oper- 
ate the  closed-circuit  TV  vidicons 
as  well  as  the  Arriflex,  Auricon, 
Eclair  and  Mitchell  cameras  which 
are  the  basic  tools  of  their  craft. 

An  Active   Film    Library 
■k  Finally,  the  Center  has  its  own 
Film    Library.    Bookings   by    this 
facility  totaled  4,237  in  the  past 


Selecting   pictures  from   the   Still   Photographic   Library  are   Don   Adams   (at 
left)     with     staff     photographer     Ken     McVey    and     librarian     Peggy     Pugh. 

HOW    AUDIO-VISUALS    SERVE    DOUGLAS    AIRCRAFT: 


(CONTINUED      FROM      PAGE      49) 

cording  room,  completely  sound- 
proofed, overlooks  the  stage.  One 
standing  set  and  four  full-scale  sec- 
tions of  the  famed  Douglas  DC-8 
Jetliner  are  on  hand  for  use  by 
airline  customers  as  well  as  near- 
by film  studios.  Mole-Richardson 
lighting,  Houston-Fearless  dollies 
and  other  top  line  equipment  is 
apparent  "on  stage." 

There  are  four  completely- 
equipped  editorial  rooms  within 
the  center.  TTirough  its  Film  Con- 
trol and  Library  facilities  pass  all 
company  films  —  from  raw  stock 
to  exposed  film  and  release  prints 
sent  to  customers.  A  film  vault 
houses  both  originals,  raw  stock 
and  release  prints.  This  12  by  16- 
foot  area  is  air-conditioned  with 
humidity  control  and  was  built  to 
U.  S.  government  agency  secur- 
ity specifications. 

The  Center's  16  by  30-foot  the- 


ater, recently  completely,  has  16 
permanent  seats  and  is  served  by 
a  well-equipped  16,35mm  projec- 
tion booth.  Equipment  on  hand 
provides  for  interlock  projection 
through  a  six-channel  playback 
with  a  Magnasync  mixing  console 
and  dual  turntables,  as  well  as 
Siemens  interlock  projection. 
Complete  close-circuit  TV  facili- 
ties connect  the  stage  to  the  the- 
ater. 
Still   Photographic   Services 

The  Still  Photographic  Depart- 
ment maintains  a  catalogued  file 
of  all  Douglas  programs  as  well 
as  airline  material  which  totals 
some  7,500  proof  prints.  The  Cen- 
ter's complete  slide  presentation 
system  (Spindler  &  Sauppe-equip- 
ped )  is  supplied  by  over  5,000 
slides.  These  also  detail  Douglas' 
programs  as  well  as  airline  cus- 
tomer support  service. 

Douelas'    Audio-Visual    Center 


na 


Planning    photographic    coverage    of 

a  first  take-off  of  latest  version 
Douglas  DC-8  are  Dewey  Smith  (in 
background),  photo  coordinator  for 
Aircraft  Division,  and  staff  producer 
Frank  Roh,  seated  in  the  foreground. 

year.  Distribution  to  television  sta- 
tions and  public  groups  is  sup- 
plemented by  the  services  of  Ster- 
ling Movies  Inc.  which  last  year 
handled  285  prints  of  Douglas' 
films.  The  total  reported  audience 
was  over  42  million  viewers.         • 


Tom  Williams  (left)  edited  televisit 
news  clip  on  first  flight  of  DC-8  Sup 
63  airplane.  Douglas  public  relatiot 
representative  Bob  Fowler  logged  tl 
actual  time  of  production  and  disti 
bution  from  11:00  a.m.  take-off  to  d 
livery  of  first  16  color  clips  by  Holl 
wood  Film  Enterprises  at  4:30  p.r 
same  day.  Within  hour  later,  an  adc 
tional  24  prints  of  color  clips  and  > 
black  &  white  prints  were  on  way  ■ 
Los  Angeles  International  Airpor 
going  to  customers  and  by  airma 
to  TV  stations  in  Australia,  Ne 
Zealand,  Japan  and   into   Europe. 

Films  Win   Many  Honors 

i^  During  the  past  eight  year 
Douglas  motion  pictures  have  n 
ceived  66  honor  awards,  includin 
certificates  of  merit  and  honorab 
mentions  in  film  competitioi 
throughout  the  U.  S.  and  abroai 
Leading  award  winner  is  EcUpi 
of  the  Quiet  Sun.  a  science  subje 
lensed  by  Bill  Gibson  from  a  DC- 

( CONTINUED       ON       NEXT       PAGE 


Film  and  Television  Communications'  equipment  truck  barely  squeezes 
into  a  C-124.  The  truck  has  spanned  the  U.  S.  many  times  in  support 
of    location    photography    by    this    department's    active    camera    crewmen. 


An  M-45  mount  provides  stability  and  smooth  tracking  of  missile  firings  ar 
aircraft  flight.  The  mount  was  used  at  the  Paris  International  Air  Show  th 
year  to  capture  highlights  of  the  flying  events  at  this  world  gathering 


Douglas  Aircraft 
goes  hunting 


. . .  and  with 
our  cameras! 


.  !5  Aircraft  shoots  a  lot  of  pictures,  in  many  parts  ol  the  world,  for  greatly 

ludiences.  Their  audiovisual  staff  Is  made  up  of  true  professionals,  ready  and 

j  to  tackle  any  job,  anywhere  Gordon  Enterprises  Is  proud  of  their  association 

HI  uuuglas  Aircraft  for  more  than  15  years.  Our  Rental  Department  has  been  called 

ako  supply  a  great  diversity  of  standard  as  well  as  highly-specialized  optical  and 

Tlie  Audio-Visual 
Center's  sound  stage 
at  Douglas  boasts 
sophisticated  sound 
equipment.  Specialized 
and  "fill-in"  equip- 
ment, required  for  a 
short  time,  is  readily 
available  from  Gordon 
Enterprises  .        for  a 
day,  a  week,  a  month 
or  longer  .  .  . 

Bill  Gibson,  Douglas'  Director  of 
Marketing  Communications,  is  using 
equipment  supplied  by  Gordon 
Enterprises  for  the  filming  of  the 
award-winning  documentary, 
"Eclipse  of  the  Quiet  Sun." 


Producing  "Venezuelan  Adventure",  travel  film  for 
the  Venezuelan  International  Airlines,  Douglas  Air- 
craft's Bill  Gibson  (right)  uses  Arriflex  "16",  sync 
sound  equipment  and  power  supply  .  .  .  supplied 
by  Gordon  Enterprises'  Rental  Department.  General 
James  Doolittle,  who  narrated  the  film,  is  at  the 
extreme  left. 

electronic  equipment  for  motion  picture  production,  closed-circuit  TV,  still  photog- 
raphy and  Instrumentation.  Our  staff,  professionals  too,  welcomes  every  challenge, 
whether  It  be  an  Arriflex  for  a  day,  or  a  missile  tracking  system  for  a  year.  Profes- 
sionals like  Douglas'  Ben  Marble.  Bill  Gibson,  Vern  Barry  and  Dick  Schwartz  know  they 
can  count  on  Gordon  Enterprises'  trained,  experienced  and  equipped  staff. 

Gordon  Enterprises 

can  supply  complete 

video  systems,  a  TV 

camera,  or  a  recorder. 

Here,  test  pilot  H.  H 

Knickerbocker,  Jr.  and 

Douglas'  TV  Department 

head,  Don  Bates,  vie  v 

a  video  tape  record 

of  a  test  flight 

just  completed. 


Tracking  missile  test  firings  on 

Johnson  Island  with  the  M-45  tracking 

mount.  Gordon  Enterprises  modified 

the  tracking  mount,  supplied  cameras, 

lenses  and  tracking  finders  .  .  rented 

for  this  highly-specialized  application. 


Whatever  your  next  challenge  may  be, 

do  what  the  professionals  do  .  .  . 

check  Gordon  Enterprises  first! 


gordon  enterprises 


f         r\tJ(r/\inn     i/ir     It  o  f 


/y 


5362  NORTH  CAHUENGA  BOULEVARD       •       NORTH  HOLLYWOOD,  CALIFORNIA  91601       •       PHONE:  766-3725 


IMBER  3   ■    VOLUME  28 


SI 


HAIL  DOUGLAS! 

Pioneer  in  conception,  building  and  im- 
provements of  aircraft  to  serve  the  nation 
and  mankind. 

We  esteem  the  privilege  of  serving  you 
for  over  a  decade  as  interpreter  of  your 
a-v  messages  to  your  friends  and  clients 
abroad. 


DOUGLAS  AND  AUDIO-VISUALS: 


■i? 


Thanks  for  this  unsolicifed 

REPORT  CARD 

foretelling  the  continuance  of  our  associ- 
ation and  service. 


DOUGLAS 


O^' 


/ 


COnPORATE  OFFICES 


foreign  Language  Service  Co. 

7046  Hollywood  Boulevard 

Los  Angeles.  California  9002S 


Attention: 

Subject: 


Kr.  Albert  J.  Anisteau 

Perforr-^r.ce   Evaluation 


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7046   HOLLYWOOD   BOULEVARD 

HOLLYWOOD,   CALIFORNIA  90028 

213  /  Hollywood    7-5128 


(CONTINUED  FROM  THE  PRECEDING  FACE  50) 

flying  42.000  feet  over  Northern  Canada.  Films 
like  To  Catch  a  Dream  1  another  notable  award- 
winner  )  and  The  Priceless  Laboratory  have  set 
a  very  high  standard  indeed  among  business- 
sponsored  films. 

There's  a  special  fascination,  shared  by  mil- 
lions of  viewers,  in  the  travel  and  tourism  mo- 
tion pictures  which  Douglas  produces  for  its 
airline  customers,  users  of  the  great  DC-8  and 
of  newly-developed  passenger  craft.  During  the 
past  year  alone,  the  record  shows  customer 
""support''  films  completed  for  S/A/S  (Scan- 
dinavian Air  Line),  VIASA  (of  Venezuela). 
Air  Canada.  Air  Afrique  and  UTA  ( French 
Air  Line).  Films  in  production  (some  since 
completed )  build  tourism  business  for  Garuda 
(of  Indonesia).  IBERIA,  the  Spanish  air  line; 
KLM    (Dutch)    and    for    Eastern    Air   Lines. 


"Selemat  Datang"  was  another  recent  film  produced 
by  Douglas  (for  Garuda,  Indonesian  Air  Line).  The 
picture   included  these   colorful    Balinese  dancers. 

•k  If  these  "support"  pictures  take  their  cue  for 
excellence  from  The  Wind  of  Change,  lensed 
by  Douglas  for  Air  Afrique  in  1965.  they  will 
attain  a  very  high  standard.  This  picture 
gained  five  awards  in  the  year  of  its  release 
but,  even  more  important,  it  was  a  superb  e.x- 
position  on  the  emerging  free  nations  of  Africa 
and  of  the  importance  to  them  of  air  trans- 
portation in  their  battle  for  economic  survival. 

Theater  in  the  Audio-Visual  Center  provides  com- 
fortable accommodations  for  16,  with  space  pro- 
vided tor  additional  seating  when  the  need  arises. 


"Mallorca",  which  Douglas  produced  in  assoclc| 
with    Ibena    Airlines    (of   Spain)   got   marquee 
ing  when  shown  at  Trans-Lux  Theater  in  New  \| 

The  picture  hail  to  carry  tourism  overt! 
( and  did )  but  it  came  very  close  to  being 
of  the  finest  expositions  on  modem  Africfj 
hit  the  screen.  A  German  language  vers' 
translated  by  the  Foreign  Language  Serl 
Co.   last  year,   further  widened   the   audieil 

Foreign  versions  of  Douglas  motion  picti| 
are  growing  apace:  done  with  consummate 
by  the  Foreign  Language  Service  specialii 
they  included  a  French  version  of  another  I'^j 
"support"  film.  Islands  of  the  Trade  Wi 
( UTA )  and  a  Spanish-language  version 
Iberia's  Mallorca.  recently  in  work.  Not  c 
"support"  films  but  also  military  aircraft 
missile  pictures  have  gone  into  overseas  ' 
sions  as  the  small  world  grows  smaller  w 
Douglas  planes  and  space  system  equipm 
move  to  customers  all  over  the  globe. 

Speaking  of  a  ""small  world"  draws  atteni 
to  the  global  activity  of  Douglas  film  mak 
Walt  Tufts  and  Donn  Bates,  for  example,  w 
in  Indonesia  on  a  recent  assignment  for 
Garuda  Air  Line  film.  Selemat  Diitang.  Ami 
this  film's  most  appealing  sequences  are 
featuring    colorful    Balinese    temple    dana 

(CONTLNUED    ON    THE    FOLLOWING    P.AGE 


Ed  Lyon  (left)  discusses  advantages  of  Fairctlj 
Mark  IV  cartridge  projector  with  Jim  Mann,  Do'| 
las    service    engineer,    in    the    presentation    ro<f 


52 


BUSINESS    SCREI 


Now  HFE  Flies  the  DC-8's  . . . 

I 

'.  I  Hollywood  Film  Enterprises  has  thousands  of  hours  of  DC-8  "flying  time." 
'  It's  like  this:  Douglas  Aircraft's  Audio- Visual  Department  supports  the 
I  Douglas-buying   airlines  with   travel-promoting  motion  pictures. 
!  For  many  years,  HFE  has  been  privileged  not  only  to  process  the  original 

film  material,  but  also  the  many  release  prints  which  "sell  the  sizzle" 

—the  end  result  of  DC-8  travel. 

These  scenes  at  HFE,  photographed  by  Douglas,  show  some  of  the  control 
steps  which  insure  the  quality  of  the  Douglas  image  on  screens  around 
the  world.  So,  HFE  flies  the  DC-8's  .  .  . 


Paperwork,  first  requisite  in  accuracy. 


^ 


Comical  control  .  .  , 


, .  and  continuous  checiung. 


.  confirmed  by  test-strip  inspections. 


Additive   Printing  for 
Color  Correction. 


V    yprotsc.ion. 


Inspection  .  .  . 


.  . .  and  still  more  inspection. 


Your  on-film,   on-screen   image   gets   identical  treatment  at  HFE... 

quality    insured    by   care  .  .  .  care    dictated    by  the  program  of  Personalized  Service. 

You'll   find   it  worth  a  try.   Make  the  test   soon,  won't  you? 


FOR  THE.  ///lej^ 

in/5;oLOR 

or  Black  &  White 

H^I-I-Y^'^OOD   FILM   ENTERPRISES,   INC. 

6060  SUNSET  BOULEVARD     •     HOLLYWOOD,  CALIFORNIA  90028     •     TELEPHONE:  213  /  464-2181 


Irving  film  producers  since  1907  .  .  .  the  laboratory  that's  OLDEST  in  Experience  and  NEWEST  in  Equipment 


hMBER  3    •    VOLUME  28 


S3 


m 


San  Franciscans 
complete  16  mm 
film  service 


W.A. PALMER  FILMStlNC. 

611   HOWARD   STREET     SAN   FRANCISCO 


The  good  old  days 
sound   better  now! 

At  RPL,  the  good  NEW  days  are  here! 
Spacious,  fully-equipped  studios  and 
control  rooms,  experienced  engineers, 
every  conceivable  facility  for  highest- 
quality  professional  sound  recording 
on  film,  tape  and  disc.  When  you  re- 
cord at  RPL,  everything  sounds  betterl 
Write  or  phone  for  rates  and  full  infor- 
mation, without  obligation. 

Sound  Ideas  from 

RECORDED  PUBLICATIONS  LABORATORIES 
1508  Pierce  Avenue,  Camden,  N.  J.  08105 


DOUGLAS  AND  AUDIO-VISUALS: 

(CONTINUED  FROM  THE  PRECEDING  PAGE  52) 

The  Philippine  Air  Lines  have  found  their 
Douglas-prixiuced  film.  Mabuhay,  an  excellent 
promotional  aid  in  promoting  island  travel. 
The  sportsman-traveler  was  not  forgotten. 
General  Doolittle  and  his  party  took  this  potent 
group  of  prospective  airline  travelers  on  a 
hunting  and  fishing  trip  to  VIASA-land  in  the 
film,  Venezuelan  Adventure,  produced  on  be- 
half of  that  country's  leading  air  line. 

Technical  and  Scientific  Films 

■&■  But  Douglas  film  production  can  also  be  a 
very  serious  business  indeed  when  lenses 
switch  to  technical  and  scientific  film  subjects. 
Live  Via  Early  Bird,  produced  in  cooperation 


**^ 


Control  booth  at  Audio-Visual  Center  overlooks 
the  sound  stage  beyond.  Sound  recording,  closed- 
circuit    television    equipment    is    being    installed. 

with  the  Communications  Satellite  Corpora- 
tion, contained  superb  color  animation  se- 
quences. Delta  and  Saturn  "report  films"  were 
another  important  part  of  the  Film  and  Tele- 
vision Communications  program  in  1966  and 
in  this  year.  An  1 8-minute  Report  to  the  Stock- 
holders was  also  completed  last  year. 

Sales  films  completed  last  year  included 
such  subjects  as  Aerospace  Biotechnology. 
overseas  versions  of  For  the  Short  Haul  (in- 
cluding a  Japanese  translation)  and  (in  pro- 
duction earlier  this  year)  films  on  the  DC-9 
and  a  revised  version  of  The  Forward  Look. 

Corporate  film  productions  to  be  noted  were 
Adventures  in  Space  Age  Photography:  Eclipse 
1966  (both  sound  and  silent  versions),  an- 
other co-production  with  Comsat  and  Douglas 
Missile  &  Space  Systems  Division,  Comsat- 
Apollo  and  the  MSSD  film  on  Delta-Work- 
horse in  Space. 

Add  the  training  films  produced  for  Douglas 
customers  (there  were  30  versions  alone  of 
Meet  the  DC-9  turned  out  for  various  airlines 
in  1966)  to  the  Douglas  Aircraft  Company 
Nensreels  (four  in  1966)  for  employee  com- 
munication and  you  get  some  ideas  of  a  really 
active  film  workshop  that  exemplifies  Douglas' 
Film    and    Television    Communications    unit. 

Douglas   Looks  to  the  Future 

T'  What  does  the  future  hold?  Development  in 
closed-circuit  television,  for  one  thing.  Work- 


Helicopter  mount  designed  for  Douglas  film  .■ 
will  be  used  by  Dewey  Smith  as  he  lenses  ai 
views    of    high-speed    taxi    tests    of    new    airri 

ing  on  a  modest  scale  at  present,  the  Don 
film  group  feels  there  is  a  rightful  role  in 
future  for  this  medium. 

As  for  the  training  film,  Douglas  persci 
consider  this  "a  mother-lode  whose  surface 
barely  been  scratched."  Says  Jim  Gibson, 
intend  to  get  in  there  and  do  more  scratch 
With  the  world's  airlines  required  by  their  j 
ernments  to  provide  continuous  refresher  tr 
ing  for  their  personnel,  the  natural  advant. 
of  film  are  bound  to  be  more  usefully 
ploited." 

One  thing  is  certain.  If  there  is  any  pha^e 
a  film/tv.  program  that  can  be  developed 
the  advantage  of  its  company,  the  Doul: 
Audio-Visual  Center  will  be  pushing  for  its  • 
velopment  and  its  application. 


Mm  FILM  PROTECnON 

with  genuine  HBERBILI  shipping  cases 

> 


For  16mm  Film— 400'  to  2000'  REELS 


SOLD 

through 

LEADING 

DEALERS 

everywhere 


FIBERBILT  DIVISION  of  ikelheimer-ernst.  inc 

601    .V     26Ih   SI      Nv«  rofk.    NY     10001    •   Ooot    TF 


54 


BUSINESS    SCREi 


KODAK  Ektachrome  EF  Film  is  not  just 
"another  great  film  from  Kodak."  It's 
another  great  film  from  the  men  at 
Kodak  who  perfected  it— these  four 
in  Kodak's  Film  Emulsion  Division 
working  in  close  cooperation  with  their 
colleagues  in  research,  testing,  and 
process  development. 

It's  easy  to  lose  sight  of  the  people 
behind  the  success  of  a  film  when 
they're  always  t>ehind  the  scenes.  But 
Kodak  is,  after  all,  nothing  more  than 
talented  people  using  their  company's 


The  stars 

of  a 

film  triumph 


resources  to  respond  to  the  needs  of 
other  people. 

Your  needs.  You  wanted  a  color  mo- 
tion picture  film  with  great  sharpness, 
rich  color  saturation,  fine  grain  and 
speed  to  spare.  Ektachrome  EF  Films 
have  all  these  qualities.  An  E.I.  of  160 
for  the  Daylight  type  and  125  for  Tung- 
sten type,  plus  one-stop  pushabilify, 
make  them  ideal  for  all  general  shoot- 
ing. And  if  you  want  them  for  scientific 
data  recording,  you  can  (with  the  proc- 
ess on  your  premises)  push  the  Day- 


light film  to  E.I.  1280,  the  Tungsten  to 
E.I.  1000. 

How  do  we  at  Kodak  know  where 
your  needs  are?  Whenever  possible, 
we  put  ourselves  in  your  place.  And  we 
have  a  direct  line  to  you  through  our 
motion  picture  engineers  in  the  office 
listed  below. 

We  think  this  gives  us  a  sound  busi- 
ness relationship:  professionals  work- 
ing with  professionals. 


EASTMAN  KODAK  COMPANY 


ATLANI*.   SJIS  P>ocl<lf««  I itduilrlol  Six)  .  CKoi>blM.  SOOOS,  404— Gl  7.aili  CHICAGO.   1901  Watt  Zad  Si  ,  Oot  ereot.  <aQl.  yi—titJOX): 

DALLAS,  iXK)  Cxior  Sclngi  «d.,  75335,  214— FL  yin\:  HOLLVWOOO    «7Di  SoMO  Mmlco  BInl  .  WX.  }!}— 4W.4I1I, 

NEW  VOtK,  300  PiKk  Ax  .  10017.  212— MU  7-7060..  SAN  FDANCISCO.  3250  Vo«  Khu  Ava.,  ;4n9,  4IS— 77<-«>55 


lUMBER  3    ■   VOLUME  28 


when  you 
must  be 
really  sure . . . 

ARRIFLEX  16bl 

has  what  It  fa/res'' 


RUGGED  RELIABILITY  it  takes  more  than  fancifully  fabricated 
metal  and  glass  to  give  a  camera  the  rugged  reliability  that's  a  must  for  the 
professional  cameraman.  That's  why  the  Arriflex  16BL  was  designed  from 
the  start  for  heavy-duty  location  filming — with  ruggedness  and  reliability 
built-in. 

Arriflex  15BL's  sure  reliability  is  centered  on  the  famous  Arri  mirror- 
shutter/registration-movement — famous  for  proven  performance  in  millions 
upon  millions  of  film  footage.  Another  major  contributor  to  the  16BL's 
reputation  for  dependability  is  the  Arri  Quicl<-Change  magazine  system — the 
system  that  masters  the  toughest  location  assignments  because  its  design 
makes  no  compromise  with  reliability.  It  places  the  entire  film  gate — rear 
pressure  pad  and  all — protectively  in  the  camera  head.  There  it  serves  to 
locate  the  film  precisely  and  unfailingly  in  the  focal  plane — safe  from 
bumps,  nicks,  scratches  and  deformation.  Arriflex  ISBL's  has-what-it-takes 
features  include  an  fps  tachometer  and  digital  footage  counter  for  verified 
visual  proof  of  camera  speed  and  expended  film  footage— indications  that 
can  mean  the  difference  between  film  in  the  "can"  or  film  in  the  trash  box. 


VtKbAIILMY  And  it  takes  more  than  a  "Johnny-One-Note"  filming 
tool  to  assure  the  hardworking  filmmaker  of  a  full  and  profitable  return  on 
his  investment.  It  takes  a  truly  versatile  camera  to  handle  a  broad  scope  of 
assignments.  That's  why  the  Arriflex  16BL  was  designed  with  its  classical 
configuration — the  right  configuration  for  every  filming  technique — tradi- 
tional or  verite. 

The  15BL's  versatility  extends  to  its  sound  system  in  full  measure — DOUBLE 
SYSTEM  or  SINGLE  SYSTEM,  either  or  both— it's  sound  convertible  on  the 
spot  by  simply  adding  or  removing  the  Arri  Recording  Module.  The  Arriflex 
15BL  is  the  choice  of  professional  filmmakers  because  it  is  the  most 
rugged,  reliable  and  versatile  sync-sound  location  camera  in  the  industry. 


Write  Oept.  BS  for 
ARRIFLEX  16BL 

10  page  brochure 


II  luttrsted: 
Arri  16BL  wlch  ^- 
systea  "Sound  Co:i 
And  recording  xaplif  I 


ARRIFLEX  CORPORATION  OF  AMERICA     ■     P.O.  BOX  1050.  WOODSIDE,  N.  Y.  11371 


56 


BUSINESS    SCREI 


10. 

11. 

12. 
13. 

14. 

15. 

16. 


Special  blimped  12120mtn 
Angenieux  zoom  lens 


FiRger-grip  for  diaphcaC" 
adjustment 

Adiustable  finder 

Finder  diopeter  adjustment 

Eyepiece  with  auto-closure 
mechanism  and  snap-on 
eye  cup 

Camera  cover  lock 

Camera  cover 

60  cycle  sync  pulse  outlet 

Start  mark,  running,  and 
scene  marker  lamps 

BL-400  (t.  magazine  with 
hinged  cover 

Magazine  cover  lock  and 
safety  latch 

Magazine  retaining  lock 


.<; 


any  way  you  look  at  it... 
ARRIFLEXIBbl 

the  one  right  camera  for 
16mm  location  sync-sound 


17.   Professional  footage 
counter 

Iff,    Professional  tachometer, 
calibrated  in  fps 

19.  Knurled,  spring-loaded  . 
take-up  knobs 

20.  Magazine  mechanism 
coverplate 

21.  camera  inching  knob 

22.  Main  stop-start  switch 

23.  Anatomical  band  grip 

24.  Main  drive  motor  assembly 

25.  Recessed  forward-reverse 
switch 


26 

27.   M«tn  power  cable 


footage  counter  resel 
button 


All  tpeclliMtioru  subject  to  cKante  ollAout  notice. 


[tl  OMBER  3    ■   VOLUME  28 


57 


You  can 

get  it 

even  if 

you're  not  in 

Hollywood 

or  New  York! 


.  .  .  and  you  can  get  it  faster  . 
equipment,  that  is!  Behrenu's 
has  four  midwest  locations  (one 
is  in  Cleveland!)  that  will  give 
you  immediate  delivery  of  the 
cameras,  lights,  editing  and 
sound  equipment  you  need.  Rent, 
buy  or  rent-with-option-to-buy. 
Send  for  our  catalog  so  next  time 
you're  in  the  midwest  and  you 
'  want  it  —  you'll  know  where  to 
find  it!  md 


1  E.  GRAND  AVENUE 
CHICAGO,  ILLfNOIS  60611 

(Area  312)  527  3060 


/CLAND 

;  4019  Prospect  •  (216)  UT  I-)550 

[  DETRO/T 

:  9930  Greenfield  Rd.-  1313)  BR  2-3990 


I 


MEMPHIS 

f  781  Main  SUeel  ■  (901)  948-0456 

i 


J 


AN   UNUSUAL  FILM  SCORES  AT  EXPO 

Saga  of  "Man  in  Ethiopia" 

Sniillisoniun  Scientist''!'  "Film  Poem'"' 
Featured    in    the    Kthiopian    Pavilion 

A  Film  Made  by  an  American  "'amateur'' 
film  maker  is  one  of  the  featured  attrac- 
tions at  the  Ethiopian  PaviUon  at  Expo  67, 
and  is  causing  considerable  favorable  com- 
ment. 

It  should  be  quickly  explained  that  the  word 
"amateur"  in  this  respect  has  no  connotation 
of  inexpertness  for  the  film  is  thoroughly  "pro- 
fessional" in  every  facet.  Its  title  is  Man  in 
Ethiopia  and  it  was  made  by  Robert  Citron, 
manager  of  the  Astrophysical  Observing  Sta- 
tion for  the  Smithsonian  Institution  at  Addis 
Ababa. 

A  Scientist  and  Film  Maker  Since  Youth 

Citron,  who  has  been  making  first  8mm,  and 
later  16mm.  films  since  he  was  15  years  old, 
has  been  a  scientist  for  almost  as  many  years. 
He  became  actively  involved  in  satellite  track- 
ing on  an  amateur  basis  almost  at  the  birth  of 
the  space  age  —  with  such  success  that  the 
Smithsonian  Institution  offered  him  a  job  with 
their  professional  network  of  optical  satellite 
tracking  stations,  and  he  has  been  engaged  in 
this  work  ever  since. 

But  everywhere  the  Institution  has  sent  him, 
his  camera  has  been  busy,  too,  and  several  of 
his  films  have  been  purchased  for  showing  on 
television  in  this  country  and  abroad. 

Traces   Background  of  Ethiopian  Culture 

Man  in  Ethiopia  is  a  film  poem,  tracing  the 
background  and  culture  of  the  Ethiopian  peo- 
ple to  their  earliest  beginnings  as  the  children 
of  Solomon,  of  the  Old  Testament,  and  their 
monarch,  the  Queen  of  Sheba.  It  explains  the 
devotion  of  the  people  to  religion  —  they  have 
been  Christians  since  the  4th  Century  —  and 
to  the  land.  Despite  attempts  from  every  quar- 
ter to  seize  the  country  over  the  centuries, 
Ethiopians  have  never  given  up  their  cherished 
land  for  very  long.  Pre-historical  indications 
trace  Ethiopian  civilization  back  half  a  million 
years. 

The  film  is  not  a  travel  film  in  the  ordinary 
sense.  It  is  narrated  by  Alexander  Scourby  and 
concentrates  on  the  Ethiopian  people  as  they 
meet  in  such  rites  as  the  Epiphany  celebration, 
the  anniversary  of  the  finding  of  the  True 
Cross,  and  in  harvest  fetes  and  dancing.  Only 
at  the  conclusion  are  there  a  few  scenes  show- 
ing modern  aspects  of  the  country  —  the  archi- 
tecture of  Addis  Ababa,  art  and  industry.  It 
was  edited  and  finished,  but  with  entirely 
Citron's  footage,  much  of  his  live  taped  track, 
and  script  by  Cindy  Citron,  by  Allegro  Produc- 
tions, of  New  York.  It  is  an  impressive  docu- 
ment. • 
*        *        * 

Bob  and  Cindy  Citron:  Film  Making  Team 

ir  It  is  perhaps  much  more  proper  to  speak 
of  the  producers  of  the  film  as  "The"  Citrons 
rather  than  as  just  Bob  Citron.  Bob  and  his 
wife  Cindy  met  at  UCLA  where  she  was  an 
English  major  and  he  was  in  the  Theater  Arts 
department.  Married  in  1953.  they  graduated 
from  the  University  of  the  Philippines,  where 


His  Imperial  Majesty  Haile  Selassie  I  visits  r 
Astn>i)liij.sicut  Ob.scrvinii  Station  for  a  perso. 
dvinonatralion  inj  Bob  Citron  (pictured  at  righ 

Bob  was  stationed  during  his  military  serv. 
and  Cindy  worked  as  Assistant  Historian  to  t 
Thirteenth  Air  Force. 

Returning  to  Los  Angeles,  Bob  enrolled 
Northrop  Institute  of  Technology,  receivi 
his  B.Sc.  in  Aeronautical  Engineering  in  195 
It  was  during  these  years  that  his  interest 
satellite  tracking  came  to  fruition  with  t 
Smithsonian   Institution  position. 

After   short    assignments   in    Spain    and 
Florida,  the  Citrons  and  their  young  son,  Kii 
were   sent  to  Johannesburg.   South  Africa, 
1961.  Three  daughters  were  born  there  in  4 
years,   and    in   the   same   period   of   time  t 
Citrons  traveled  the  length  of  Africa  14  tim( 
Usually   accompanied   by   their   children, 
16mm  Bolex  H-16  Rex,  tape  recorder,  tripe 
still  camera,  a  suitcase  full  of  film  and  anotl^ 
full   of   diapers,   they    have   traveled    (at  ]; 
count)  in  63  countries.  They  have  traveled 
Egypt  up  the  Nile  to  Aswan  with  two  babi 
under  1 7  months  and  have  driven  from  Oslo 
Tel  Aviv  through  Eastern  Europe  and  the  Mi 
die  East  with  three  kids  and  a  Volkswagen. 
Prize    Film    Merged    Sculpture    and    Poetry 
During  these  years.  Bob  served  as  consu 
ant  to  the  Uttar  Pradesh  State  Observatory 
India  and  the  University  of  Oslo  in  Norwaj 
His  tilm.  Vigeland  on  Life,  which  he  made 
Oslo,  combines  the  sculpture  of  Gustav  Vig 
land  with  the  poetry  of  Kahli!  Gibran  and  h 
won  two  international  prizes. 

In  1965,  when  their  youngest  daughter  wii 
seven  weeks  old.  the  family  left  Somh  Afrit 
by  ship,  traveling  through  England,  Americ 
Finland,  Russia,  Iran  and  Lebanon  befo 
settling  in  Addis  Ababa,  Ethiopia,  where  Be 
was  assigned  to  build  and  manage  a  new  Astn 
physical  Observing  Station  for  the  Smithsonia 
Cindy  joined  the  Ethiopian  Tourist  Organ 
zation  as  Executive  Secretary  to  the  Adimi 
istrator,  Hapte  Selassie  Taffesse,  and  undi 
his  aegis  they  traveled  throughout  Ethiop 
shooting  film.  When  the  Administrator  becan 
the  Commissioner-General  for  the  Ethiopis 
Pavilion  at  Expo  67.  Cindy  became  his  .Admit 
istrative  Assistant  and  Bob's  film  became  tl 
official  film  for  the  Ethiopian  Pavilion. 
Professional  Skills  .\dd  Polish  to  Film 
After  the  Observing  Station  was  formal 
opened  by  His  Imperial  Majesty  Haile  Selass 
I  and  had  become  a  highly  successful  link  : 
the  Smithsonian  network.  Bob  concentrated  c 
his  film,  Man  in  Ethiopia,  flying  to  New  Yof 

(CONTINUED    ON     THE     FOLLOWING     PAGE     73 


58 


BUSINESS   SCREEl 


NUMBER  FOUR  IN  A  SERIES 


^-VE  GROWN  ACCUSTOMED  TO 
HER  FACE  .  .JV 

No  color  process  is  capable  of  reproducing 
all  colors  accurately.  So  we  must  have  a  guide 
— a  familiar  color  that  we  are  'accustomed 
to'  and  can  remember.  The  answer — skin 
tones  of  the  face.  We  sometimes  hear  "Co 
for  the  color  of  the  product  and  sacrifice  the 
girl's  face."  This  is  a  grave  mistake.  Any  audi- 
ence will  object  to  our  girl's  face  on  the 
green  side,  but  slight  variations  in  the  color 
of  the  product  are  rarely  noticed  (except  by 
the  client). 

Seeing  color  is  an  educated  sense,  so  let's 
study  some  basic  facts.  Color  theory  of  light 
is  quite  different  than  pigments.  White  light 
Is  composed  of  three  primary  colors:  red, 
green  and  blue.  The  secondary  colors  are 
cyan,  magenta  and  yellow.  Primary  red  has 
as  its  compliment  secondary  cyan,  which  is 
a  mixture  of  the  other  two  primaries,  green 
and  blue.  The  compliment  of  green  is  ma- 
genta, a  mixture  of  red  and  blue.  The  compli- 
ment of  blue  is  yellow,  a  mixture  of  red  and 
green.  Changing  any  color  affects  all  colors. 
If  we  add  red  to  a  scene,  we  would  be  taking 
out  cyan,  which  makes  the  scene  less  blue 
and  green.  If  we  make  the  sce'-e  less  red,  we 
would  increase  the  cyan  and  the  scene  would 
be  bluer  and  greener. 

There  are  two  methods  of  printing  color — 
subtractive  and  additive.  In  subtraclive,  white 
light  is  passed  through  gelatin  filters  to 
achieve  the  desired  color  balance.  Gelatin 
filters  pass  wide  bands  of  the  spectrum, 
therefore  cause  contamination  of  colors. 
They  vary  in  color  and  density  from  batch  to 
batch,  and  are  susceptible  to  fading  because 
of  the  light  and  heat  to  which  they  are 
subjected. 

The  additive  method,  which  our  experience 
has  proven  best,  is  accomplished  by  dividing 
the  white  light  into  three  beams.  A  dichroic 
filter  in  each  light  beam  filters  out  everything 
except  one  primary  color.  We  now  have 
three  color  beams — pure  red,  green  and  blue. 
If  all  three  color  beams  are  mixed,  we  again 


have  white  light.  A  variable  light  vane  in  the 
path  of  each  color  beam  offers  a  choice  of 
50  steps  of  intensity  of  each  color.  By  vary- 
ing the  vanes  of  all  three  colors,  we  have  a 
possible  125,000  color  combinations!  Choos- 
ing the  right  combination  is  'color  timing'  or 
'color  balancing'.  Color  timers  must  often 
compromise  the  balance  of  one  scene  to 
make  it  compatible  with  the  other  scenes  in 
the  same  sequence. 

The  color  timer  must  know  what  light  source 
will  be  used  for  projection — incandescent, 
arc  or  Xenon.  A  print  that  is  pleasing  in  the 
laboratory  screening  room  may  not  be  so 
when  projected  under  poor  conditions.  The 
color  of  the  screen,  the  amount  and  color  of 
the  projector  illumination,  the  darkness  of 
the  room,  are  all  factors.  Now,  should  we 
make  a  bad  print  to  show  under  bad  condi- 
tions? 1  don't  think  so.  I  think  the  best  pos- 
sible print  should  be  made  to  show  under 
the  best  possible  conditions. 

Unfortunately,  film  does  not  see  color  as  the 
eye  sees  it.  Some  camera  films  do  not  make 
good  prints.  Kodachrome  II  is  made  for  direct 
projection  only,  and  not  for  duplication.  So 
the  compatibility  of  the  original  film  with 
the  printing  stock  must  be  taken  into 
consideration. 

Now,  do  our  customers  see  color  as  we  see 
it?  All  our  timers,  quality-control  men  and 
inspectors  periodically  pass  visual  color  tests. 
If  our  customer  sees  a  color  as  we  do,  does 
he  use  the  right  term  to  describe  it? 

Timers  know  the  terms  and  the  colors.  They 
know  how  much  of  each  color  to  mix  to- 
gether to  get  the  best  result. 

To  sum  up — shoot  your  film  on  the  nose,  not 
a  V*  stop  over  or  under.  Consult  your  lab  for 
the  best  films  to  use.  Trust  the  timer.  Check 
your  projection  facilities.  Think  in  six  colors 
— the  primaries  and  secondaries — and  use 
the  right  terms  to  describe  your  likes  and  dis- 
likes. Go  for  the  flesh  tones  and,  if  necessary, 
compromise  the  product  (for  when  it's  on 
the  TV  screen,  the  client  won't  recognize  it 
anyway). 


ibyronl 


UMBER  3   ■   VOLUME  28 


51 


According  to  B>Ton  L.  Carter,  a^^stant  vice-president  of  XCR's  Retail 
Systems  Division,  time  and  motion  study  films  enable  retailers  to  ihiiialize 
hou:  increased  prodiuiivity  can  help  increase  their  store  profits.  "As  a 
restdt,"  he  says,  "\CR  sold  several  millioit  dollars  worth  of  automated  cash 
register  equipment  that  othencuie  might  not  have  been  sold." 

NCR  Time  &  Motion  Study  Films  Are  Helping 
to  Sell  Retailers  on  Check -Out  Automation 


¥Tow  Can  a  Retailer's  Invest- 
'-'-  MENT  in  more  automatic 
check-out  operations  be  econom- 
ically justified? 

This  is  the  sales  problem  which 
faced  The  National  Cash  Register 
Company.  As  part  of  its  continu- 
ing systems  development  effort, 
the  Dayton  data  processing  firm 
had  introduced  "Pushbutton  Auto- 
mation."' the  name  given  a  number 
of  mechanized  cash  register  fea- 
tures, including  automatic  change 
and  trading  stamp  computation 
and  dispensing,  automatic  tax  and 
bottle-refund  calculation;  and 
automatic  error  control. 

Astute  retailers,  of  course,  rec- 
ognize that  competition  for  the 
consumers"  dollar  increasingly  cen- 
ters around  fast  service  at  the 
check-out  counter.  Today's  af- 
fluent consumer  will  not  stand  in 
long  lines  even  for  lower  prices. 
But.  like  buyers  everywhere,  retail 
managers  had  to  be  shown. 

Increased  Productivity  ShowTi 

The  solution?  Time  and  motion 
study  films  or  actual  in-store 
check-out  operations.  "The  motion 
pictures  made  it  possible  to  estab- 
lish the  check-out  productivity  re- 
sulting from  more  automated  cash 
register  operations."  explains  By- 
ron L.  Carter,  assistant  vice-presi- 
dent of  the  NCR  Retail  Systems 
Division. 

'"For  the  first  time,  our  retailer 
customers  were  able  really  to  look 
at  their  check-out  operations  and 
see  how  increased  check-out  pro- 
ductivity would  help  increase  store 
profitability,''  he  says.  "As  a  re- 


sult, we  sold  several  million  dol- 
lars of  equipment  that  otherwise 
might  not  have  been  sold.'" 

The  time  and  motion  study  films 
were  a  logical  outgrowth  of  The 
NCR  Company's  continuing  effort 
to  permit  retail  store  customers  to 
spend  more  time  shopping  by  re- 
ducing what  is  called  TPT  (Time 
Per  Transaction )  at  the  check-out 
counter. 

NCR  industrial  engineers  had 
previously  conducted  actual,  in- 
store  time  and  motion  studies  at 
the  check-out  counter.  But  it  was 
found  that  check-out  operations 
were  too  varied  and  interrupted  to 
permit  accurate  time  recording  of 
split-second  operational  elements. 

"We  could  have  used  conven- 

Time    and    motion    study    films    of 

actual  retail  checkout  operations  in 
supermarkets  were  lensed  by  this 
NCR  group  (I  to  r):  G.  K.  Hall, 
audio-visual  manager;  Tom  Jackson; 
and   cincnuitographer   Guy   Phillips. 


tional  time  and  motion  study  pro- 
cedures to  clock  "ring  up"  time,  for 
example,  "  points  out  Paul  Hitting- 
er  of  NCR's  Product  Planning  De- 
partment. "But  we  also  wanted  to 
know  how  many  items  were  in- 
volved. What  else  does  a  checker 
do  in  terms  of  customer  service 
or  bagging  merchandise,  and  so 
forth? 

Films  Provide  Study-in-Depth 
"The  main  reason  we  used  mo- 
tion pictures  was  to  enable  us  to 
study  all  elements  in  a  check-out 
transaction."  Hittinger  adds.  "With 
films  we  got  all  sequences.  There's 
no  other  way  to  study  an  opera- 
tion such  as  check-out." 

Films  were  shot  by  an  NCR 
camera  crew  under  the  direction 
of  chief  cinemaphotographer  Guy 
Phillips.   Check-out  operations  in 


By  means  of  mathematical  models, 
\'CR  (/.Sf'.y  motion  picture  analyses 
in  "Pushbutton  Automation"  study 
of  siipermarki't  checkouts.  Here, 
Paul  Hittinger  (standing).  Product 
Planning,  and  Thomas  L.  Healy, 
Operations  Evaluation,  dvicu-is  re- 
sults of  the  filmed  analyses. 

six  supermarkets  were  chosen  for 
the  time  and  motion  study.  A 
16mm  motion  picture  camera  with 
a  1200-foot  magazine  was  mount- 
ed in  the  ceiling  of  each  of  these 
stores  directly  above  a  check-out 
counter. 

Camera  position  provided  a 
complete  overhead  view  of  check- 
out operations.  Check-out  clerks 
saw  the  camera  installed  but.  since 
it  was  operated  by  remote  control, 
they  did  not  know  when  it  was 
lilming  and  soon  forgot  about  it 
in  the  press  of  doing  business. 

Approximately  65,000  feet  of 
film  were  shot  in  the  six  super- 
markets. The  great  bulk  of  this 
footaae  was  shot  on  Eastman 
Tri-X  Reversal.  Type  No.  7278. 
16mm  motion  picture  film.  A  small 
percentage  was  shot  on  Eastman 
MS  (Daylight  Type).  Type  No. 
7256.  16mm  color  film.  In  one 
of  the  six  stores,  filmina  was  done 


"before"  and  "after"  installaiii 
of  NCR  "Pushbutton  automati  ' 
cash  register  equipment. 

A  functional  analysis  was  1 1) 
conducted  of  exposed  and  prj- 
essed  film  footage.  Analysis  l 
vealed  50  to  60  individual  fu 
tional  elements.  Times  were  - 
corded  for  each  one  of  these  i. 
ments  by  studying  film  foot; 
frame-by-framc.  Statistical  anj 
sis  of  this  data  determined  aver:; 
times  for  check-out  elements  t 
each  store  location.  Comparisc; 
before  and  after  installation  ( 
NCR's  "pushbutton"  equipm^t 
were  then  developed. 

Time  Reductions  Are  Identified 

"The  results  of  our  detailed  s- 
tistical  analyses  identified  the  tii 
reductions  that  can  be  achiev. 
through  the  use  of  Pushbutt. 
Automation."  states  Thomas 
Healy,  Operations  Evaluation.  " 
means  of  mathematical  models  ^ 
were  able  to  show  the  effect  ' 
"Pushbutton  Automation'  on  ci 
tomer  queues  in  supermart 
checkout  operations." 

Because  of  the  concentratic 
imposed  by  motion  picture  vie 
ing.  retailers  who  were  shown  t 
time  and  motion  study  films  beg; 
to  see  problems  at  the  checko 
counter  which  previously  had  a 
peared  insignificant  under  actu 
store  conditions.  New  insigh 
were  derived  into  functional  el 
ments  of  the  check-out  procedu 
and.  in  many  stores,  changes  we 
made  to  develop  more  optimu 
check-out  configurations. 

Many  Other  Uses  for  Footage 

Consequently,  although  origii 
ally  conceived  as  a  sophisticatei 
scientific  improvement  of  convei 
tional  time  and  motion  study  tecl 
nique.  film  footage  has  since  bee 
put  to  many  other  uses. 

For  instance,  a  half-hour,  con 
posite  version  with  a  sound  narrt  I 
tion  was  prepared  for  a  supermaii 
ket  convention  meeting  attende 
by  supermarket  managers  from  a 
over  the  country.  Another  adapta 
tion  of  the  original  footage  wa 
made  to  produce  a  half-hour  filr 
presentation  for  internal  sale 
training  purposes  at  a  nations 
NCR  sales  convention. 

Finally,  at  the  request  of  th 
NCR  sales  force,  a  22-minut 
sound  film  version  entitled  Push 
hiitlon  Automation  was  produced 
Three  hundred  prints  of  this  pro 
duction  were  made  and  distributee 
to  NCR's  nationwide  sales  offices 

"We  conclusively  proved  tha 
"Pushbutton  .'\utomation"  is  eco 
nomically  justified  in  supermar- 
kets." sums  up  Byron  Carter.  "Wf 
now  intend  to  use  the  motion  pic- 
ture technique  in  other  fields.     « 


BUSINESS    SCREEN 


and  you  can  do  it  froni  any  part  of  tlie  room 


With  the  new  Kodak  Carol  sel  Pro- 
jector, Model  AV-950,  you  simply 
dial  the  number  of  the  wanted  slide 
and  push  a  button.  The  tray  auto- 
matically indexes  to  that  number. 
This  lets  you  project  your  slides  in 
sequence,  or  change  that  sequence 
at  will. 


The  remote-control  slide  finder 
has  a  20-foot  cord.  Every  function  is 
controlled  by  the  same  unit:  on-off 
switching,  focus,  and  tray  movement. 

You  can  have  all  the  great  Carou- 
SF.L  Projector  features,  too:  jam- 
proof,  gravity-feed  slide  changing; 
brilliant  optics,  with  a  lamp-saving 


high-low  switch:  a  selection  of  lenses 
—including  zoom— to  suit  any  screen- 
to-projector  distance.  There's  even  a 
motion  adapter  for  showing  special 
slides  that  simulate  the  action  of 
moving  parts,  or  such  things  as  move- 
ment of  gas  or  liquid  through  a  sys- 
tem. 

For  complete  information,  see 
your  Kodak  Audiovisual  Dealer.  If 
you'd  like  a  copy  of  our  informative 
booklet,  "Audiovisuals  in  Business 
and  Industry,"  please  write:  Motion 
Picture  and  Education  Markets  Divi- 
sion. Eastman  Kodak  Company. 
Rochester,  N.Y.  14650. 


lUMBER  3    ■   VOLUME  2B 


tl 


The  Wide.  Wide  World  of  Sponsored  Films 


Throush  familiar  sidewalk  profit- 
ancl-loss  transactions  like  litis,  teach- 
ers can  illuslrutc  ;)ri;ici;)/c.v  uf  cco- 
luiniics.  Scene  in  "Economic  Educa- 
tion: A  Part  of  the  Main,"  produced 
by  the  Centron  Corporation. 

Value  of  Economic  Education  at 
all  Grade  Levels  Shown  Teachers 

'-"  A  new  motion  picture  con- 
cerned with  the  importance  of  in- 
cluding economics  in  the  student's 
learning  experience  at  all  grade 
levels  has  been  produced  for  the 
Joint  Council  on  Economic  Edu- 
cation with  a  grant  from  the  Sears- 
Roebuck  Foundation  by  Centron 
Corp..  Lawrence,  Kansas. 

Called  Economic  Education:  A 
Part  of  the  Main,  the  28-minute 
color  film  illustrates,  in  a  series  of 
striking  episodes,  how  economic 
illiteracy  can  be  a  dangerous  in- 
dulgence for  a  democratic  society, 
and  how  some  schools  are  bring- 
ing economic  understanding  into 
their  programs. 

The  film  shows  how  students 
learn  economic  concepts  in  their 
social  studies,  history,  geography, 
arithmetic,  art.  and  English  classes 
in  the  elementary  and  secondary 
schools  cooperating  in  the  Joint 
Council's  Developmental  Eco- 
nomic Education  Program. 

For  many  scenes,  camera  crews 
went  right  into  the  classrooms  to 
record  students  in  unrehearsed  dis- 
cussions involving  economic  prin- 
ciples. 

The  film  also  depicts  other  im- 
portant aspects  of  the  Joint  Coun- 
cil's program,  including  its  teach- 
er-education activities  and  its  net- 
work of  more  than  45  regional 
and  state  councils  on  Economic 
Education  throughout  the  country. 

Unrehearsed  classroom  scene  from 
film  shows  high  school  siudents 
analysing  an  econotnics  problem. 

.  I  •  I'l 


The  film  is  not  recommended 
for  student  showings.  Its  purpose 
is  to  acquaint  teachers,  administra- 
tors, school  boards  and  parents 
with  some  of  the  unique,  yet  work- 
able ways,  that  economic  educa- 
tion can  become  part  of  the  child's 
learning  experience. 

Distribution  is  through  regional 
libraries  of  Association  Films.       • 

Film  on  "The  Cooper's  Craft" 
Made  by  Colonial  Williamsburg 

">  Colonial  Williamsburg  has  an- 
nounced a  new  film  on  the  craft 
of  coopering,  titled  The  Cooper's 
Craft.  The  39-minute  picture  is 
the  first  of  a  projected  series  on 
crafts  practiced  in  Colonial  Wil- 
liamsburg. 

This  new  subject  is  available  on 
a  SIO  rental  charge  from  the  Film 
Distribution  Department.  Colonial 
Williamsburg.  Inc.,  Williamsburg, 
Va.   23185.   Future   titles   include 


an  account  of  the  Colonial  Militia, 
a  popular  subject  on  Archaeology, 
another  craft  film.  The  Silver- 
smith: and  a  photographic  essay 
on  the  Five  Moods  of  Williams- 
hursJ.  • 

*        *         * 
Condor  Completes  Vision   Film; 
a  First  for  Technicolor  Sound-8 

One  of  the  earliest  films  to  be 
especially  produced  for  use  on  the 
new  Technicolor  Super-8  sound 
projector  has  been  completed  by 
Condor  Productions,  Inc.,  of  St. 
Louis.  Titled  From  Cataracts  to 
Contacts,  the  subject  is  the  first 
of  a  series  of  films  on  sight  and 
sight  correction  by  Condor.  The 
series  will  be  distributed  by  SET- 
CO,  also  of  St.  Louis. 

This  first  subject  shows  how 
contact  lenses  restore  vision  to 
"aphakics"  which  is  deemed  im- 
possible with  regular  cataract 
spectacles.  It  was  produced  under 


FREE! 

30-DAY 
TRIAL 


there  are  flanges  and  split  reels  which 

HANDLE  ALL  FILM 

any  way  it  comes;  on  reels,  on  positive  cores,  on  negative 
cores,  or  tightwound.  They're  the  new  patented 
MASTEREEL  flanges  and  split  reels. 


there  are  split  reels  whose  halves  are 

IIMTERCHAIMGEABLE 

flanges  which  can  instantly  engage  with  any  other  flanges 
of  the  same  film  size  to  form  a  split  reel.  They're  the  new 
patented  MASTEREEL  flanges  and  split  reels. 


there  are  flanges  and  split  reels  which  are 

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with  all  your  present  equipment;  they  fil  all  rewinds,  pro- 
jectors, editing  or  viewing  equipment.  They're  the  new 
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Incredibly  simple,  completely  versatile,  these  all-purpose  Hanges 
and  split  reels  are  the  heart  of  the  new 

MASTEREEL 

FILM  HANDLING  SYSTEM 

The  result  of  exhaustive  product  design  and  de\elopment  based 
on  years  of  professional  film  handling  experience.  With  lust  one 
pair  of  MASTEREEL  split  reels  in  Ihc  film  size  of  your  choice,  you 
can  use  inexpensive  plastic  film  cores  instead  of  reels  and  also 
start  saving  important  money  in  all  other  phases  of  film  handling. 
Anytime  you  choose  to  save  more,  you  can  use  the  new  sturdy 
lightwreight  XfASTEREEL  plastic  film  cases  for  unbeUevable  sav- 
ings in  storage  and  shipping. 

Want  lo  know  more?  Write  us  for  details. 


CSO  MASTEREEL   INDUSTRIES,   IIMC. 


the  technical  supervision  o\'  R  , 
Koctting,     AOA,     a     nation, 
known  optometrist.  The  film    pi 
shows    how    contact    lenses    )f 
made  and  fitted. 


I 


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C3  4  U*S1ERE£L  v(  I.>d.Bvti  al  UAilEKtlL    NliU^IlliES    iSC 


"Red  Light  Return",  Prize  Safei' 
Film,  Available  for  Group  Shov 

i~  Red  Liiilit  Return,  a  1  3-mir 
color  motion  picture  that  det 
the  efforts  being  made  to  pre\ 
serious  injuries  during  automo 
accidents  is  now  available  for  fi 
loan  use  to  interested  commui 
and  school  audiences  through  . 
sociation  Films.  Inc.  Sponsored 
the  American  Seat  Belt  Coun 
the  Charles  Cahill  production 
veals  how  cars  actually  can 
made  safer  —  and  many  lives  i 
be  saved  and  injuries  can  be  1 
severe  with  the  proper  use  of  i 
belts. 

The  term  "red  light  return" 
fers  to  those   situations   when 
ambulance  —  speeding  from 
scene  of  crash,  siren  wailing, 
light   flashing  —  rushes   its   p 
cious  cargo  of  human  life  to   ; 
nearest   hospital.   Those   who 
the    film    Red   Light   Return    \\ 
immediately  recognize  many  p 
ventive    measures    which    can 
taken,    and    should    be    taken, 
reduce  "red  light  returns." 

Research  now  being  done  at  I! 
University  of  California  and  el  ■ 
where  includes  a  variety  of  safe 
and  crash  experiments  being  cc- 
ducted  and  evaluated  by  experts  i 
the  automotive  field  —  purpose 
staged  collisions  not  the  lei: 
among  them.  Drivers  and  passe 
gers  are  urged  to  stay  alert,  ke 
doors  locked,  and  keep  seat 
properly  and  securely  fasten( 
There  is  definite  proof  through  i 
search  that  by  following  simf 
safety  rules,  many  lives  can 
saved. 


Films  on  Football  Fundameniah 
Offered  Schools.  Youth  Groups  , 
x"  Three  football  instruction  filn 
will  be  available  to  schools  ar 
youth  groups  on  a  free-loan  bas 
after  August  1.  according 
Arthur  Mokin  Productions,  Inc 
producers  and  distributors  of  tl 
films. 

Made  with  the  cooperation 
the  New  York  Jets  and  sponsore 
by  Planters  Peanuts,  the  films  ai 
in  color  and  run  15  minutes  eacl 
Titles  are  Tlie  Offensive  Line.  Dt 
fensive  Football,  and  The  Offer 
sive  BackfieUl. 

Prints  are  available  from  th 
Planters  Peanuts  Film  Librar; 
e/o  Arthur  Mokin  Production; 
17  West  60th  Street,  N.Y.  1002: 


62 


BUSINESS    SCREEI 


Another 
CINE  60 
Exclusive 


NEW  FIBERGLASS 
BUMP  FOR  ARRI 
35  mm  CAMERAS 
MODELS  2B  and  2C 


This  is  the  very  latest  in  blimp  design  on  the 
market  today,  it's  light-weight,  it's  portable  and 
completely  new  in  function,  material,  shape  and 
accessories. 

The  new  CINE  60  Blimp  gives  your  Arriflex  pro- 
duction exciting  new  versatility  in  sync  sound 
shooting  never  before  possible  with  existing  equip- 
ment. 

Because  it  is  fiberglass,  the  Blimp  weighs  only  17 
pounds — making  it  possible  for  hand-held  shooting 
in  normally  restricted  spaces. 

HOW  IT  WORKS:  Camera  and  constant  speed 
motor  are  mounted  on  the  CINE  60  Offset  Motor 
base.  This  unit  is  then  placed  in  the  Blimp  and 
rests  on  a  shockproof-mounted  rubber  platform. 
thereby  providing  firm  support  and  utmost  sound- 
absorbing  quality.  ■  A  new  gear-driven  focusing  de- 


vice allows  smooth  and  accurate  follow-focus  from 
the  outside.  "The  Blimp  is  battery-operated  only; 
and  the  camera  off-on  switches,  power  input,  sync 
outlet  and  control  lamp  are  conveniently  mounted 
on  a  rear  control  panel. 

A  large  front  window  allows  the  use  of  all  standard 
lenses,  including  the  18mm  wide  angle  lens  with- 
out vignetting.  ■  The  25-50  Angenieux  zoom  lens 
can  also  be  used  with  a  special  adapter.  ■  Camera 
speed  and  film  footage  can  be  observed  from  the 
outside.  ■  In  just  a  few  seconds  the  camera  can  be 
inserted  or  readily  removed  for  regular  shooting. 

There  are  many  more  time  and  money  saving 
conveniences.  For  example.-  the  CINE  60  Blimp  with 
camera  boards  a  plane  with  you  as  your  personal 
hand  baggage — ready  to  shoot  when  you  step  off 
the  plane  .  .  . 

Write  now  for  new  brochure  and  price  list. 


CINE  60 -FIRST  IN  SALES,  SERVICE,  RENTALS,  REPAIRS 


CINE  60,  INC. 

Motion  Picture  Equipment 

Film  Center  Building   •   630  Ninth  Avenue 

New  York.  N.Y.  10036  •  586/8782 


UMBER  3    ■    VOLUME  28 


83 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF   SPONSOR    A-V   ACTIVITY 


A  Report  on  Audiovisual  Media  Produced  During  1966 
T^  This  second  Business  Screen  Index  to  the  Active  Sponsors  of  Motion 
Pictures.  Slidefilms  and  Audiovisual  Presentations  covers  onlj  titles 
produced  in  1966.  Survev  research  began  with  the  most  authoritative 
single  reference  source  covering  the  field  of  audiovisual  communica- 
tion: our  o«n  17th  Annual  Production  Review.  Direct  contact  with  the 
listed  sponsors  is  currenllj  updating  and  validating  this  data.  Verified 
listings   will   continue    in    the   next   issue,   together   with   a   summary. 


—  A  — 

Abbotts  Dairies   (1) 
Abbott  Laboratories   (2)    (t-sf) 
Abex  Corporation  (1) 
Acme  Supermar]<et  (1  AvP) 
The  Adler  Company  (1) 
Advanced  Safety  Devices,  Inc.  (1) 
Advertising  Assn.  of  the  West  (1) 
Aerojet-General   (3) 
Aerolog-Grumman     Aircraft     Co. 

(I) 

Aeronaves  de  Mexico  (1) 
Aeroprojects,   Inc.    (1-sf) 
Aeroquip  Corporation    (1) 
Aetna  Life  &  Casualty  Co.  (4) 
Agrico  Chemical  Co.   (2) 
Airborne   Industries    (1) 
Alcan  Aluminum  Co'-i-o.ailon  (i) 
Alcon  Laboratories  (1) 
Alco  Products  Inc.   (2-sf) 
Alden  Self-Transit  Co.   (J) 
Allen  Business  Machines   (1) 
Allen  Colloids   (1) 
Allen  Fruit  Co.  (1  AvP) 
Allen  Manufacturing  Co.   (1) 
Allen  Products  Co.   (1) 
Allied    Chemical    Company     (1) 

(6-sf) 
AUis-Chalmers      Mfg.     Co.      (5) 

(1  AvP) 
All-State  Insurance  Co.  (8) 
Aloha  Airlines  (1) 
Altamil  Corporation   (1) 
Aluminum   Company   of   America 

(5) 
American  Airlines  (3)    (2-sf) 
American    Assn.    of    Advertising 

Agencies  (1) 
American  Assn  of  Motor  Vehicle 

Admin.  (1) 
American    Assn.    of    Nurserymen 

AAA  Foundation  for  Traffic  Safe- 
ty (1) 
American  Bankers  Association  (1) 


KEYS  TO  DATA  SYMBOLS 

Numbers  which  follow  each  spon- 
sor's name  indicate  motion  pictures 
(3);  followed  by  sound  slideflims 
(filmstrips)  as  (3-sf);  and  concluded 
in  a  growing  number  of  reports  b\ 
the  total  of  audiovisual  presentations 
used  by  these  sponsors  (S-.\vP).  Data 
on  AvP  includes  slide,  overhead  and 
combined  motion  picture  and  film- 
strip   presentations. 


American  Bible  Society   (2) 
American   Bottlers  of  Carbonated 

Beverages  (1) 
American    Broadcasting   Company 

(3)    (4  AvP) 
American     Cancer     Societv     (9) 

(1-sf) 
American  Can  Co.  (2)   (1-sf) 
American      Craftsmen's      Council 

(2-sf) 
American     Cyanamid     Co.      (1) 

(1-sf) 
American   Dairy   Association    (1) 
Amer.   Dairy  Assn.  of  California 

(2) 
American     Diabetes     Association 

(5) 
American  Dietetic  Association  (1) 
.American   Enka   Corporation    (1) 

(1-sf) 
American  Express  Co.   (2) 
American    Forest    Products    Ind.. 

American     Foundation     Inst,     of 

Corrections  (1) 
American    Gas    Association     (5) 

(1  AvP) 
American    Heart   Association    (2) 
Ainerican  Home  Magazine   (1) 
American  Home  Foods  (1-sf) 
American   Hotel    &    Motel    Assn, 

(1) 

American  Inst,  of  Aeronautics  (1) 
American  Inst,  of  Banking  (1-sf) 
.\merican  Institute  of  CPA  (1) 
American     Int'l     Travel     Service 

(2-sf) 
American  Iron  &  Steel  Inst.   (3) 
American  League   (1) 
American     Machine    &     Foundry 

Co.   (1) 
American     Management     Associa- 
tion   (3) 
American  Marine.  Inc.  (2) 
American  Medical  Association  (1) 
American  Motors  Corporation  (5) 

(2-sf) 
American  National  Bank  (1) 
American  National  Red  Cross  (I) 
American  Nurses  Association   (4) 
American  Oil  Company  (4)   (2-sf) 
.American  Optical  Company   (1) 
Amer,    Orthotics    &     Prosthetics 

Assn.  (1) 
American     Pipe    &    Construction 

(1) 
American     Podiatry     Association 

(2) 


American     Potash     &     Chemical 

Corp.  (2) 
American    Realty   Service    (I) 
Amer.  Research  &  Merchandising 

Inst.   (1-sf) 
American  Seating  Co.  (I) 
American  Sign  and   Indicator  Co. 

(1) 
Amer.  Society  of  Anesthesiologist'. 

(1) 
American  Standard  Co,  (3)  (1-sf) 
American    Supply    &    Machinery 

Mfg,  Assn,  (1) 
American  Telephone  &  Telegrap' 

Co,  (12)    (7-sf) 
American  Tobacco  Co,  (1-AvP) 
American  Uniform  Co,  (1) 
American  Waterways  Corp,  (1) 
American  Welding  Society    (1) 
American  Yearbook   (1) 
American  'I'outh  Hotels.  Inc,   (2) 
Amexco  (1)    (1-sf) 
AMP.  Inc.  (4) 
Ampex  Corporation    (1) 
Amprobe  Instruments  Corp,  (2-sf) 
Anchor  Steel     Conveyor  Co,   (1) 
Anheuser  Busch  Inc,   (3) 
A,O.P,A,  Foundation.  Inc.  (2) 
A  P  Parts  Corporation  (3) 
Arbor  Acres  Farms.  Inc,   (2-sf) 
Archer  Daniels  Midland  Co,    (1) 
Arden  Sales  Corporation   (1-sf) 
Aramco   ( 1 ) 
Ariens,  Inc,   (1-sf) 
Armco  Steel  Corporation    (3) 
Armour  and  Company  (2)    (1-sf) 

(35  AvP) 
Armstrong  Cork  Co,   (4)    (I-sf) 
Armstrong  Rubber  Corp,    (1) 
Arrow  Development   (1) 
Arrow  International    (1) 
Ashland  Oil  &  Refining  Co,  (1) 
Associated  British   Industries    (2) 
Associated  Bulb  Growers  of  Hol- 
land  (1) 
Associated       In-Group       Donors 

(1-sf) 
Association 

roads   ( I ) 


Rail- 


ot     American 
(1-AvP) 

Assn,  Local  Transport  Airlines  (1) 
Assn,  of  Oil  Well  Servicing  Con- 
tractors   (1) 
Astra  Pharmaceutical  Prods,  (1) 
Atchison,  Topeka,  and   Santa   Fe 

Railway  Co,   (1) 
Atlantic  Microfilm    (1-ssf) 
Atlantic  Richfield  Co,  (1)    (4-sf) 
Atlas    Chemical    Industries.    Inc. 

(1) 
Atlas  Homes   (1-sf) 
Audiscan,  Inc,  (1-sf)    (1-AvP) 
Austenal  Co,   (1) 
Automation   Industries.  Inc.   (2) 
Automation  Inst,  of  America   (I) 
Automobile  Mfg,  Association   (1) 
Automotive  Service  Industry  Assn, 

(2-sf) 
Avco  Corporation   ( I ) 
Avon  Products,  Inc,  (1) 
Ayerst  Laboratories   (1) 


—  B— 

i3ache  &  Co,  Inc.  (I  AvP) 
Badger  Meter  Mfg.  Co,  (1) 
Bakcr-lohnson-Dickinson       A  d| 

Agency   (1-sf) 
Baldwin-Lima-Hamilton  Corp. 
Bali  Co,  (i) 
Baltimore  Bullets  (I) 
Bank  of  America  (3)    (1-sf) 
Bank  of  the  Southwest  (1) 
Barber-Coleman  Co,   (1) 
Barrickman-Selders  Agency   (i;| 
E,  T,  Barwick  Mills  Inc,  (I) 
Bassist  School  for  Fashion  (1)  | 
Bates  Fabrics.  Inc   (1) 
Baumritter  Corporation  ( t ) 
Bausch  &  Lomb.  Inc.  (1) 
Bay   State   Abrasive   Products  t| 

(1) 
lames  B,  Beam  Distilling  Co,  (| 
Becton,  Dickinson  &.  Co,  (2) 
Beeline  Fashions,  Inc,   (I) 
Bell   Telephone    Laboratories    l| 

(2-sf) 
Bell  Telephone  Co.  of  Penna,  ( 

(1-sf) 

Beloit  Eastern  Corporation   (3) 
Bemis    Company,    Inc,    (8)     (: 

AvP)    (28  8mm  films) 
Bendix  Corporation  (1) 
Bermuda      Travel      Developmi 

Board  (1) 
Best  Foods  (1  AvP) 
Best    Mobile    Homes    Sales,    Ii 

(1-sf) 
Bethlehem  Steel  Corporation   ( 

(33   AvP) 
Bethany  Hospital.  111.   (1) 
Bethany  Theological  Seminary  ( 
Beverly  Estates   (1) 
Bell  Helicopter  (1) 
Bird  &  Son,  Inc,   (1) 
Bishop  Estate   (1) 
Bissett-Berman  Manufacturing 
Black  &  Decker  Mfg,  Co,   (1) 
Black,  Sivalls  &  Brvson,  Inc.  ( 

(3-sf) 
Blair  Fashions,   Inc.    (1-sf) 
Blissway   (-sf) 
B'Nai  Brith   (1) 
Boating   Industry  .Association   ( 
Boeing  Company  (15)   (4  AvP)  ■ 
Borden  Chemical  Co,   (1) 
Borden  Farm  Products  (I) 
Borg-Warner  Corporation  ( t  Avl 
Borough  of  So.  Plainfield   ( l-sf; 
Boston  Globe   (1-sf) 
Boston  Police  Department   (1) 
Boy  Scouts  of  America  (2-sf) 
Paul  Bradley,  Inc,  (1-sf) 
Braniff  International  (2) 
Breaux  Bridge  Fine  Foods  Co,  (! 
Bresnick  (I) 

Britain's  Gas  Council    (2) 
British  Industries  Corp,  (2) 
British    Overseas    .Airways    Cor 

(2) 

British  Petroleum  Co,,  Ltd,  (1) 
British      West      Indian      Airwa;. 

(2-sf) 

(PLEASE       TURN       TO       P.AGE       66 


E4 


BUSINESS   SCREE 


New  tapes... white  for  processing,  clear  for  editing... that  splice  without  loss  of 
frames.  Packed  and  protected  for  long  life  in  easy-open,  reusable  plastic  boxes. 


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Splicing  Tape  by  PERMACEL 

•  So  clear  that  it  won't  interfere  with 
optical  transmission. 

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the  roll  uniformly. 

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New  P-962  White  Film  Splicing 
Tape  with  the  same  unwind, firmness 
and  perforating. 

PLUS  .  .  .  extremely  high  resistance 
to  solvents  and  heat. 

Available  in  a  variety  of  16mm, 
ITVamm  and  35mm  sizes.  Write 
Dept.  112  for  details  and  list  of  your 
nearby  dealers. 


•DuPc^t  trsdetpari 


PSR'.UCSl  15f~ 


engineered  for  performance  . .  .whatever  the  job 

PERmacEL 


Sc.  Bfunt^'ck.  N  J    0SS03 


HM 


BER  3    ■    VOLUME  28 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF    SPONSOR    A-V    ACTIVITY 


(CONTINUED       FROM        PAGE       64) 

Brocker  Mfg.  Supply  Co.  (1) 
Srookhaven  National  Laboratories 

(I) 

Bobbie  Brooks  Company   (1-sf) 
Broken  Hill  Smelters.  Ltd.  (1) 
E.  C.  Brown  Trust   (I) 
Browne-Vintners  Co.   (l-sf) 
Chas.  Bruning  Co.  (1) 
Brunswick  MacGregor   (1) 
Brvant     Manufacturing    Co.     (1) 

(l-sf) 
Bucyrus  Erie  Co.  (1) 
Builders    Exchange    of    Rochester 

(I) 

Bureau  of  Indian  Affairs  (1-AvP) 
Burger  Chef  Systems.  Inc.   (1) 
Burlington  Hosiery  Co.   (1) 
Butterick  Co..  Inc.   (1) 
Buzza  Cardozo  (1) 
R.  M.  Byerly  (1  AvP) 
A.  M.  Byers  Co.  (1) 

—  C  — 

Cabot  &  Company  (1) 
Caldwell-Davis  Co.  (1) 
California-Arizona   Citrus    League 

(1) 

California   Computer   Corporation 

(1) 

California  Grape  Growers  (1) 
California  Highway  Patrol  (1) 
California  Honey  Advisory  Board 

(1) 

California     Hospital     Association 

(l-sf) 
California  Real  Estate  Assn.  (1) 
Calvin  Bullock,  Ltd.  (l-sf) 
Calvert  Distillers  Corp.   (I) 
Cambro,  Inc.  (l-sf) 
Campbell  Soup  Co.   (l-sf) 
Campbell-Taggart  Assoc.  Bakeries 

(2-AvP) 
Campfire  Girls  (l-sf) 
Canada  Dry  Corp.  (1) 
Canadian  Pulp  &  Paper  Co.  (1) 
Canteen  Corporation  (1) 
Carborundum     Corporation      (1) 

(l-sf) 
Carefree  Development  Corp.  (1) 
Care,  Inc.  (1) 
Cargill.  Inc.   (2) 
Carnation  Company   (1) 
Carreras  Overseas.  Ltd.  (1) 
Carrier  Air  Conditioning  Co.  (I) 

(2-sf) 
Carter's  Ink  Co.  (l-sf) 
I.L  Case  Co.  (2)    (l-sf) 
Casjo,  Inc.  (3) 
Caterpillar  Tractor  Co.   (2) 
Catholic     Diocese    of    Oklahoma 

(1) 

Catholic  Diocese  of  Tucson   (1) 
Catholic  Extension  Society  (l-sf) 
Celanese  Corporation  of  America 
(1-AvP) 


Central    and    So.    Florida    Flood 

Control  District  (1) 
Cessna  Aircraft  Co.  (1)   (4-sf) 
CF&l  Steel  Corporation    (1) 
Chamber  of  Commerce  of  the  U.S. 

(1) 
Champion  Laboratories   (l-sf) 
Champion  Papers  Inc.  (1) 
Chatham  Mills  (1) 
Charles  of  the  Ritz  Co.  (1) 
Chemstrand  Company   (2) 
Cherry  Electric  Co.  (1) 
Chesapeake  &   Potomac  Tel.  Co. 

(l-sf) 
Chesebrough-Ponds  (l-sf) 
Chevron  Asphalt  Co.  (I) 
Chevron  Chemical  Co.  (2) 
Chicago  Board  of  Education  (1) 
Chicago   Bridge  &   Iron   Co.    (1) 
Chicago  Museum  of  Science  and 

Industry   (1  AvP) 
Chicago  Rawhide  Mfg.  Co.  (1) 
Chicago  Title  &  Trust  Co.   (3-sf) 
Chicago  Tribune  (1) 
Chicken  Unlimited,  Inc.   (1) 
Children's  Blood  Foundation   (1) 
Children's  Memorial  Hospital  (1) 
Christian  Brothers,  (1) 
Christian  and  Missionary  Alliance 

(1) 
Christian  Science  Monitor    (l-sf) 
Chronicle-Rives  Dyke  Advtg.   (1) 
Chrysler  Corporation  (4) 
Chrysler  Corporation.  Dodge  Divi- 
sion   (3) 
Chrysler    Corporation,    Plymouth 

biv.  (2) 
Chrysler  International,  U.S. .A.  (1) 
Chrysler   Corp.    Marine    Products 

Div.  (1) 
Chrysler  Leasing  Corporation 

(l-sf) 
The  Chunky  Corporation  (1  AvP) 
Ciba  Pharmaceutical  Co.  (1) 
Cincinnati   Historical  Society 

(l-sf) 
Cincinnati  Lathe  &  Tools  Co.  (1) 
Cincinnati  United  Appeal   (1) 
Cinderella  Roof  Co.    (1) 
Citizens  Forum  (1) 
Citizens  for  Progress.  Akron    (1) 
City  of  Holland,  Michigan  (1) 
City  of  Honolulu  (2) 
City  of  San   Jose,  California   (1) 
Civil    Defense    of    Massachusetts 

(1) 
Clairol.  Inc.  (5)    (6-sf) 
Clark  Equipment  Co.  (2) 
Cleveland  Board  of  Education  (1) 
Cleveland  Public  Library   (I) 
Clifton  Bible  Classics  (1) 
Clipper  Craft  (l-sf) 
Coats  and  Clark  Sales  Corp. 

(l-sf) 
Coats,  Ltd.  (1) 
Coleman-Meyer  (1) 
Coca-Cola  Company  (8)    (4-sf) 


Colonial  Penna.  Life  Ins.  Co. 
(l-sf) 

Collins  Radio  Co.  (1) 

Colorado  Dept.  of  Game.  Fish  & 
Parks  (I) 

Columbia  Yacht  Corporation   (I) 

Combined  Insurance  Co.  of  Amer- 
ica  (1)    (2-sf) 

Combustion  Engineering,  Inc.  (1) 

Commac,  Inc.   (I) 

Comm.  on  Educational  Media  (1) 

Commonwealth  of  Kentucky    (5) 

Commonwealth  of  Puerto  Rico 
(I) 

Community  Bank  of  Bloomington 
(1) 

Community  Development  Council 

(1) 

Community  Fund  of  Chicago  (I) 

Concord  hiotel  (1) 

Concrete  Industries  Bd.  of  Texas 

(1) 
Congoleum-Nairn  Co.  (l-sf) 

(1-AvP) 
Connecticut  General  Life  Ins.  Co. 

(3) 
Conni  Gordon  Publishing  Co.  (1) 
Consumers    Mkt.    Research    Serv. 

(l-sf) 
Consumers  Power  Co.   (I) 
Continental  Can  Co.   (3)    (l-sf) 
Continental  Casualty  Co.  (l-sf) 
Continental   Motors   (1) 
Continental  Oil  Co.  (1) 
Control  Data  Corporation  (2) 
Converse  Rubber  Co.   (1) 
Conway  Research  (I) 
Cooperative   League   of   the  USA 

(1)    (l-sf) 
Copper   Development   Association 

(2-sf) 
Cornell    Aeronautical    Lab.,    Inc. 
Corn  Indus.  Research  Foundation 

(1) 
Thos.  Costain  Ltd.   (1) 
Coty,  Inc.  (1) 

Council  on  Home  Ownership  (1) 
Council   on    International   Affairs 

(1) 
Cowles  Communication  (1) 
Crane  Company  (2-sf) 
Creative  Marketing.  Inc.  (I) 
Credit  Bureau  of  Cincinnati  (l-sf) 
Creditors  Service.  Inc.  (1) 
Credit  Union  National  Assn.   (1) 

(l-sf) 
Crouse-Hinds  Co.   (l-sf) 
Crush  International  (l-sf) 
Custom  Component  Switches.  Inc. 

(1) 
Cutter  Laboratories  (I) 

—  D  — 

Dairy  Council  of  California  (2) 

Dallas  Comm.  for  Truth  in  .Advtg. 
(l-sf) 

Dallas  Independent  School  Dis- 
trict (1) 

Dallas  Power  &  Light  Co.  (1) 

Dana  Corporation  (1) 

Danfoods  Co.  (l-sf) 

D'Arbonne  Lake  Commission  (1) 


DArcy  (I) 

Darlnell  Corporation   (1) 
Dashaveyor  Corporation  (1) 
Data       Processing      Managemi 

Assn.  (1) 
Defense  Supply  Agency  (I) 
Daytona    International    Speeds 

(I) 
John  Deere  and  Co.  (5) 
De  Laval  Separator  Co.   (2-sf) 
Deluxe  Check  Printers  (l-sf) 
Denson,  Frey  &  Affiliates  (I) 
Dennison  Mfg.  Co.  (l-sf) 
Designed  Facilities  Corp.  (I) 
Detroit  News  (I)   (l-sf) 
Detroit  United  Foundation  (1) 
Diapulse  Corporation  (1) 
A.   B.   Dick   Co.    (4)    (2-sf)    ( 

AvP) 
Diplomat  Hotel  (I) 
Disabled  American  Veterans  (I 
DoAIICo.  (I) 
Dodge.  F.  W.,  Co.  (l-sf) 
Donnelly    Co..    Reuben    H.    ( 

(l-sf) 
Douglas  Aircraft  Company  (44 

plus  350  news,  pr.  films,  etc 
Dow  Badische   (1  AvP) 
Dow  Chemical  Company  (4) 

(l-sf) 
Dow  Corning  Corp.   (I) 
Dravo  Corporation  (1) 
Dresser  Industries  (I) 
Theo.  Dritzer  Co.  (l-sf) 
Du  Barry  Div.  (1) 
Dublier  Gryco  Corporation  (I) 
Du  Bois  Chemicals,  Inc.  (3-sf) 
Duke  Tire  Co.  (1) 
DuPont.    E.    I.   de   Nemours   a 

Company  (4)    (3-sf)    (1  AvP 
DuPont  of  Canada  Ltd.  (1) 
Dyson  &  Sons,  Co.   (1) 

—  E  — 

Eagle  Pencil  Co.  (I) 

East    Bay    Muni.    Utility    Distr 

(1) 
East  lordan  Iron  Works  (1) 
Eastern    Penn.    Psychiatric    In 

(1) 
Eastern  Airlines   (l-sf) 
Eastman  Chemical  Products  (3 
Eastman   Kodak  Co.    (14)    (I-- 
(1-AvP) 

Easton  Aluminum  (1) 
Eaton  Laboratories  (12) 
Peter  Eckrich  &  Sons  (2) 
Educational  Media.  Inc.  (l-sf) 
LEGE  Associates  (1) 
Ekco  Housewares  Co.  (l-sf) 
Elba  Corporation  (2)   (l-sf) 
Elanco  Product  Co.   (l-sf) 
Elektron     Airmotive     Techniqu 

(1) 
Emerson  Electric  Co.   (1) 
Emerson  Radio  Corporation  (I) 
Environmental     Science     Servi 

(I) 
Epilepsy  Foundation  (1) 
Episcopal       Church,       Executil 
Council   (2) 

(PLEASE       TURN       TO       PACE       61 


E6 


BUSINESS    SCREE 


Take  a  letter. . . 

". . .  One  of  the  highlights  of  the  party  was  the  showing  of  two  Copley  Produc- 
tions films  with  Spanish  narration.  There  was  no  electricity  at  the  school,  so  we 
brought  a  generator  with  us.  The  fifty-two  children,  most  of  whom,  had  never 
seen  a  movie,  were  thrilled." 

All  Copley  Productions  motion  pictures  are  16mm,  and  may  be  used  with- 
out charge  by  interested  groups.  Many  of  these  films  also  are  available  in 
Spanish.  In  addition,  educational  filmstrips  may  be  purchased.  Please  direct 
inquiries  to  the  nearest  Copley  Productions  distribution  center— 7776  Ivanhoe 
Avenue,  La  Jolla,  California,  or  434  West  Downer 
Place,  Aurora,  Illinois.  Or  if  you  prefer,  ask  about 
the  films  at  any  of  the  Copley  Newspapers. 


MMBER  3    •   VOLUME  21 


n 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF    SPONSOR    A-V   ACTIVITY 


(CONTINUED       FROM       PAGE       66) 

Equitable  Life  Assurance  Co.  (1) 
Eutectic  Castolin  Welding  Alloys 

Corp.  (» 
Eugene  Register  Guard  (1) 
E\-Cell-0  Corporation  (4) 
Executone  Corporation   (1) 

—  F  — 
Factory  Magazine   (1-sf) 
Factory  Mutual  System  (1) 
Fairchild  .Aerospace  Corp.  (1) 
Fairchild-Hiller  Corporation   (1) 
Falk   Corporation    (1) 
Falstaff  Brewing  Co.  (1) 
Farmers     &     Mechanics     Savings 

Bank  of  Minneapolis   (1) 
Farmers   Insurance   Group    (1-sf) 
Farm  Journal  Magazine  (1-sf) 
Farwest  Surveys  (1) 
Faultless  Castor  Co.  (1-sf) 
Federal  Boiler  Co.  (3-sf) 
Federal   Compress   &   Warehouse 

Co.  (1) 
Federal  Cooperative  Housing  Co. 

(1) 
Federation     of     Jewish     Philan- 
thropies  (I) 
Fenwal,  Inc.  (1) 
Field      Enterprises      Educational 

Corp.   (1-sf) 
Fiji  Visitors  Bureau   (1) 
Filon  Corporation  (1-sf) 
Finn  Industries  (2) 
Finnish    National    Tourist    Office 

(1) 
Firestone  Tire  &  Rubber  Co.  (2) 
First  Methodist  Church,  Nebraska 

(1) 
First  National  Bank  of  Minnesota 

(2) 
First  National   Bank   of   St.   Paul 

(1) 
First  National  Citv  Bank  of  New- 
York  (1-sf) 
First    Wisconsin    National    Bank 

(1) 
Fisher,  H.L.  Mfg.  Co.  (1) 
Fitzpatrick  Bros.  Inc.  (1) 
Fleischman   Hillard.   Inc.    (1) 
Flint  Laboratory   (1) 
Florida  Citrus  Commission  (1) 
Florida  Development  Commission 

(2) 
Florida   Sugar   Growers   Coopera- 
tive (I) 
Flying  Scottsman.   Inc.    (1) 
FMC  Corporation  (1) 
Foods  from  France  (1) 
Foote  Mineral  Co.  (1) 
Ford  Foundation    (1) 
Ford  Motor  Companv  (13) 

(2-sf) 
Foremost  Dairies  Inc.   (1) 
Fortune  Magazine  (1) 
Fester  Company   (1) 
Stephen  Foster  Memorial  Comm 
(1) 


Foster  Parents  Plan  (1) 
Foundation  for  Commercial  Banks 

(1) 
Freemasonry   (1) 
Freeport  Sulphur  Co.   (I) 
Friends  of  the   Rockefeller  Team 

(1) 
Frigiking  Co.   (1-sf)    (3-AvP) 
Fram  Corporation  (1-sf) 
Franklin  Life  Insurance  Co.  (2-sf) 
Frito-Lay.  Inc.  (2) 
Frontier  Airlines  Inc.  (1) 
The  Fyr  Fyter  Company  (I) 

—  G  — 
Garrett-Air  Research   (1) 
Garrett  Corporation   (1) 
Gas  Consumers  Service  Co.  (I) 
Gates  Rubber  Co.  (4) 
Gator  Bowl  Assn.  (1) 
General    Acceptance    Corporation 

(2)    (1-sf) 
General  Aniline  &  Film  Corp.  (2) 
General     Appliance     Corporation 

(1-sf) 
General  Development  Corporation 

(3) 
General  Electric  Co.   (57)    (9-sf) 
General  Foods  Co.   (8)    (4-sf) 
Birdseye  Division   (20-AvP) 
General  Instrument  Corp.  (1) 
General  Mills  Inc.  (1) 
General  Motors  Corp.  (135) 

(118-sf) 
General  Motors  Corporation 

Buick  Division   (2) 
General  Motors  Corporation 

Cadillac  Division   (5-sf) 
General  Motors  Corporation 

Chevrolet  Division   (4)    (5-sf) 
General  Motors  Corporation 

Diesel  Division  (3)    (1-AvP) 
General  Motors  Corporation 

Frigidaire  Division  (4) 
General  Motors  Corporation 
Oldsmobile  Division   (1) 
General  Motors  Corporation 

Pontiac  Division  (1-sf) 
General  Motors  Corporation 

Truck  Division  (1)  (5-sf) 
General  Shale  Products  (1-sf) 
General  Telephone  &  Electronics 

Corporation   (1-sf) 
Georgia  Pacific  Corporation   (1) 
Gerber  Products  Co.  (3) 
A.  C.  Gilbert  Co.  (1-sf) 
Girl  Scouts  of  the  U.S.A.   (2) 
Ginn  &  Co.  (2-sf) 
Glass  Container  Mfg.  Inst.  (1) 
Gisholt  Machine  Co.  (1) 
Glassware  Institute   (1) 
Globe  Union  Inc.  (1) 
Gold  Seal  Vineyards   (I) 
Goodrich  Chemical  Co.  (t) 
B.F.  Goodrich  Co.    (4) 
Goodyear  Tire  &  Rubber  Co.  (1) 
Gordon  Johnson  Co.   (1  AvP) 
W.R.  Grace  &  Co.  (1  AvP) 


Grand  Blanc  Public  Schools  (1) 
Grand  Lodge  B.P.O.  Elks  (1) 
W.R.  Grant  &  Co.  (2-sf) 
Greek  Gov't  Tourist  Organization 

(I) 

Greer  Hydraulics  Inc.  (3-sf) 
Grey  Advertising   (1) 
Greyhound  Corporation  (1) 
Gripstop   Corporation    (2) 
Gulf  Oil  Corporation  (1-sf) 
Gulfstream  Park   (1) 
Gvrodvne  Corporation   (1) 

—  H  — 
Hamilton  Beach  Co.  (1) 
Hamilton  Standard    (1) 
Hamilton  Watch  Co.  (2) 
Hammermill  Paper  Co.   (1-sf) 
Hancock  Management  (2) 
lohn    Hancock   Mutual    Life    Ins. 

Co.  (3)   (2-sf)  (55  Avp) 
Harlem  Globe  Trotters  (1) 
Harry   and   David    (2-sf) 
Hartman   Manufacturing   Co.    (1) 
Hassenfeld  Brothers   Inc.    (1) 
Hawaii  Visitors  Bureau  (1) 
Head  Ski  Company   (1) 
Health  Insurance  Institute  (1) 
Heart   of   America    United    Cam- 
paign  (2) 
Hebrew  Home  for  the  Aged   (1) 
Helms  Athletic  Foundation  (1) 
Helms  Bakeries  (1-sf) 
Hennepin  County  Gen.  Hospital 

(1) 
Hercules.  Inc.   (5) 
Herman  Ruhnau  (1-sf) 
Hess  Oil  &  Chemical  Corp. 

(1  AvP) 
Heublin,  Inc.   (1-sf) 
Hialeah  Racing  Course   (1) 
Highland  Church  of  Christ  (2) 
Hilton  International   (1) 
Hires  Company   (1-sf) 
Holiday  Magazine  (1-sf) 

Hollywood  Vasserette  (1) 
Homemakers.  Inc.   (2) 
Homestead  Corporation   (1-sf) 
Honeywell.  Inc.   (45)    (76-AvP) 

Hong  Kong  Tourist  Office  (1) 

Hossfeld  Mfg.  Co.  (1) 

Hotpoint  Co.  (4)    (1-sf) 

Houghton  Mifflin  Co.   (2)    (1-sf) 

House  Beautiful  Magazine   (1-sf) 

Houshold  Finance  Corporation 
(2-sf) 

The  Howmet  Corporation  (5) 

Huck  Manufacturing  Co.   (1) 

Huet,  Becht,  &  Henrich    (1) 

Hughes  Aircraft  Co.  (2) 

Hughes   Treitler  Mfg.   Corp.    (O 

Humble  Oil  &  Refining  Co.   (5) 

Hunter-Hayes  Elevator  Co.  (I-sf) 

Hurst-Campbell   (1) 

Hut  Enterprises  (I) 

Hyatt  Company   (1) 

Hyster  Company  (1) 
—  I  — 

Iberia  Airlines  (1) 

IGA  Food  Stores  (4)  (1-sf) 

Illinois  Stale  Chamber  of 
Commerce    (1) 

Illinois  Tool  Works  (1-sf) 


II 


Imagination.  Inc.  (I) 

Immanuel,  Inc.    (I) 

Import  Motors  Volkswagen  (1 

Indiana  Public  Service   (1) 

Industrial  Blowpipe  Co.  (1) 

Industrial  Distribution  (1-sf) 

Industrial  Opportunities.  Inc.  I) 

Infoplan  (2) 

Insulation  Board  Institute  (1 

Institute    of    Computer    Man  . 

ment   (1) 
Institute  of  Electronics   (1) 
Institute  for  Dermatological 

Communication  &  Educati. 

(1) 
Insurance  Co.  of  North   Anic.a 

(1)  I  1 

Inter-American  Corporation  (  |  I 
Inter-Continental    Hotel    Corpjai 

tion   (1) 
International  Assn.  of  Police 

Chiefs  (12-sf) 
International  Basic  Economy 

Corp.  (1-sf) 
International    Business    Mach 

(15)    (2-sf) 
International    Harvester   Co. 

(!-sf) 
International   Minerals   &   Ch 

ical  Corn.  (6) 
Iptprnatjonal  Salespower  Insti 

(8-sf) 
Investment  Exchange  (1) 
Israel  Fashion  Institute  (!) 
Israel    Government    Tourist 

ganization  (1) 
Italian  Lines  (2) 
International   Telephone   & 

graph  Corp.  (4) 
ITT  Cannon  Electric  Div.  (t) 

—  I  — 

lackson  Vibrators  Inc.  (1) 
Janco  Corporation  (1-sf) 
Japan  Air  Lines  (1)   (1-sf) 
Japan  Trade  Center  (1) 
Jasper  Blackburn  Corp.  (1) 
John  Jay   (2) 

Jennison-Wright  Corp.  (1-sf) 
Jerrold  Electronics  Corp.  (1-sf ' 
Jet  Propulsion   Laboratory    {\'^ 
Jewel  Tea  Co.  (1) 
Jewish  Chautaugua  Society  ( 1 ! 
Jewish  Home  for  the  Aged  (1 
Jewish  United  Appeal  (1) 
JFD  Electronics  Corporation 
Johnson  Bros.  (1) 
S.  C.  Johnson  &  Son  (4)    (1-s 
Johnson  Motors  (4)    (1-sf) 
Johnson  &  Johnson   (9) 
Joy  Manufacturing  Co.   (3) 
Junior  Achievement  (1) 

ti  This  survey  data  is  being  c 
eluded  in  the  following  issue  v 
further  verification  of  listings  f 
lished.  plus  a  statistical  summary 
total  1966  production  activity  t 
ered  by  this  Business  Screen  sup 


68 


BUSINESS    SCRE 


t^MBER  3    ■    VOLUME  28 


News  Along  the  Film/Tape  Production  Line 


Quality-Bilt 

Film  Shipping  Cases 

•  Best  quality  domestic  fibre 

•  Heavy   steel   corners  for 
added  protection 

•  Durable  1"  web  straps 

•  Large  address  card  holder 
with  positive  retainer  spring 

•  Sizes  from  400'  to  2000' 

OTHER  ■  QIALITY-BILT"  ITEMS: 

Salon  Print  Shipping  Cases 

Sound  Slidefilm   Shipping   Casea 
(for  Transcriptions  &  Filmstrins) 

2"  X  2"  Glass  Slide  Cases 

Filmstrip  Shipping  Cases  (hold  up 
to  6  strips  plus  scripts) 

Write  direct  to 
Tiiatiitfucturer  for  catalog 

WM.  SCHUESSIER 

361  W.  Superior  St.,  Chicago  10,  111. 
Phone:  312-SU  7-6869 


QQ  QQ  QQ  QQ 

Specialists  in 
Main  and  Credit  Titles 

for  industrial  films  for  50  years 

3,000  FONTS  ON  HAND-PLUS 
Complete  Art  &  Design  Setup 
—  also  Animation  &  Opticals  — 

NO  CHARGE  FOR  ROUGH  LAYOUTS 
Supet-%pee6  Service 

QQ  MOTION  PICTURE  TITLES 

247  West  46th  St.,  New  York 
Phone:  (212)  CI  7-2126-7 

QQ  QQ  QQ  QQ 


70 


Filmex  Expands  N.Y.  Facilities; 
New  Filmexperimentale  Division 

Filmex,  Inc..  has  expanded  its 
office  space  to  encompass  another 
complete  floor,  re-designed  its 
present  offices  and  set  up  Film- 
experimentale. an  experimental 
film  division. 

"These  new  developments  sig- 
nify the  growth  of  the  company's 
divisions  and  emphasize  the  need 
and  value  of  experimental  TV 
commercials  and  business  films," 
President  Robert  I.  Bergmann  an- 
nounced. 

The  re-designed  offices  provide 
increased  efficiency  for  a  growing 
staff.  In  addition  to  completely  re- 
designed individual  offices,  the 
editorial,  conference,  screening 
and  reception  rooms  have  been 
enlarged  and  re-decorated.  In  all 
offices  is  the  newest  type  of  dec- 
orative ceiling  lighting,  as  well  as 
individually-controlled  air  condi- 
tioning and  heating  units. 

Directed  by  Slavko  \'orkapich 

Slavko  Vorkapich.  the  well- 
known  Hollywood  montage  expert, 
will  head  up  the  Filmexperimen- 
\  tale.  He  has  been  lecturing  each 
week  to  the  Filmex  staff  on  tech- 
niques of  filmmaking,  the  same 
series  of  lectures  that  he  presented 
at  the  Museum  of  Modern  Art  and 
at  Princeton  University.  On  his 
staff  are  Lars  Swanberg,  Bob 
Downey,  Robert  Klane  and  Wally 
Fax. 

Lars  Swanberg,  Swedish  pro- 
ducer and  consultant,  studied  un- 
der Ingmar  Bergman  and  founded 
the  Stockholm  School  of  Photog- 
raphy. Bob  Downey  is  the  writer, 
director  and  producer  of  the  cur- 
rent    hit     of     the     Underground, 


Thomas  \'ietor,  head  of  Filmex' 
/Jkmiic.vv  Film  Division,  calls  on  Ex- 
perinteiUale  group  to  help  set  up  re- 
search for  upcoming  film. 

Chafeil  Elbows.  It  is  currently 
playing  at  the  Bleeker  Street  The- 
atre. Robert  Klane,  director  and 
writer,  helped  create  the  present 
Think  Drink  campaign  for  the  In- 
ternational Coffee  Industries.  Wal- 
ly Fax,  an  artist,  is  the  graphics 
consultant  on  answer  prints  and 
stills. 

An  R&D  "Lab"  for  Production 
Speaking  of  the  new  depart- 
ment, Mr.  Bergmann  said:  "With 
the  presence  of  these  experts  in 
filmmaking,  Filmexperimentale  is 
the  equivalent  of  research  and  de- 
velopment in  the  film  industry.  We 
are  studying  and  evaluating  new 
lenses,  lighting,  techniques,  grip 
and  dolly  equipment  and  other  in- 
novations that  keep  pace  with  the 
industry.  Several  experimental 
commercials  have  been  produced 
and  have  been  shown  to  agencies. 
Reaction  has  been  so  encouraging 
that  it  was  time  to  start  a  formal 
division."  • 

Ed:  a  report  on  a  recent  Filmex 
production   appears  in  this  issue. 


During    a    quiet    moment    over    coffee,    Filmex    president    Boh    Bergmann 
(left)     discusses     Filmexperimentale     Division     icith     Shivko     Vorkapich. 


Holland-Weginan  to  Begin  Col 
Film  Processing  by  Mid-Summ 

7.r  The  first  phase  of  a  S20().i 

equipment   program   that  will 

able     Holland-Wegman     Prod 

tions.   Inc.  of  Buffalo,  New   '» 

to    process    color   motion    pk 

film  has  begun.  Initial  equipn  „, 

is  being  installed  at  207  Delaw  e| 

Ave.  and  should  be  ready  to  p: 

ess   motion   picture  film  by   i 

July,  according  to  H/W  execu 

vice-president    Sheldon    C.     I 

land. 

Three   of   the   company's   i. 

nical    people    have    just    retui 

from  special  training  in  color 

processing  at  the   Pako  Cor|^ 

Minneapolis,  manufacturers  ui 

lab    equipment.    Holland-Wet: 

has   maintained   black   and    v. 

processing  facilities  for   12  \^ 

It   now  will   offer   the  first  C' 

I 

processing  plant  in  Western  > 
York  state,  servicing  only  f 
fessionally-produced  motion  | 
ture  and  TV  color  news  films. 
The  company's  building  was 
cently  purchased  by  Niagara  Fr 
tier  Services,  Inc.,  parent  corpc 
tion  of  Holland-Wegman. 
structure  is  being  remodeled  i 
a  modern  office  building  and  H 
will  expand  to  utilize  about  25.( 
square  feet  of  space. 
*       *        * 

Color  Answer  Prints  in  6  Hou 
at  Manhattan  Color  Lab  in  N 

<'  A  six-hour  answer  print  ser\ 
on  color  negatives  has  been 
nounced  by  Manhattan  Cc| 
Laboratory,  Inc.  Clients  whj 
color  negatives  are  received  b;f 
a.m.  or  the  previous  evening  'I 
have  answer  prints  by  no  \i\ 
than  2  p.m.  the  same  day  at  I 
lab.  The  record  service  was  m;l 
possible  by  installation  of  a  ril 
6008  processing  machine  to  h  ■ 
die  its  specialty:  color  filmstrk 
and  slides. 

"We  have  dramatically  i- 
proved  both  speed  and  qualit 
says  Manhattan  president  Chil 
Robbins.  "Overall  color  qua; 
has  improved  substantially  as  a  - 
suit  of  this  new  equipment.' 


10  Hours  of  New  Film  Music  ii 
Added  to  DeWolfe  Mood  Libn 

.  Corelli-Jacobs  Film  Music  ( 
West  4_Sth  Street,  New  York)  I 
added  ten  hours  of  new  recordii 
to  their  De  Wolfe  mood  mu 
library. 

These  selections  available 
disc  or  tape  for  radio,  film  a 
videotape  use,  have  been  recorc 
with  an  emphasis  on  the  lat 
young,  modern  sounds  of  tod 
Catalog  available  on  request. 


BUSINESS    SCREI 


(^icient  New  35mm  Developing 
Vchine  at  DeLuxe  Western  Lab 

j*A  new   35mm  developing  ma- 

jne    with     a     special     "turbine 

ive"  that  is  said  to  provide  great- 

{Ircliability  than  previous  equip- 

(rnt  of   this   type   has   been   un- 

V'led   by   the   West   Coast    Divi- 

ijn  of  DeLuxe  Laboratories.  Inc. 

unit     uses     a    company-dc- 

iped    Hanson    Turbine    Drive 

\l  is  capable  of  processing  color 

itive   film    at    200   "plus"   feet 

p   minute  and  color  negative  at 

|0  fpm  with  a  number  of  built- 

lljquality  safeguards. 

The    machine    is   also    used    to 

■-  35  32mm  (double  16mm) 

Xniong    advantages    noted    by 

'     ."mpany   are   its   initial   low- 

of    construction,     minimum 


lician  adjusts   sound  truck  ap- 
utittir  sfclUin  rotttnjU  tif  the  Ilati- 
Tiirbinc   Driic  dcvvlopitii'   ma' 
ne  now  scriing  DeLuxe  Labora- 
for    35mni    film    i)roccs.iing. 


Acme  Perfects  New  Process  for 
Color  Film  Transfers  Off  Tape 

■•  A  new  electronic  process  for 
making  high-quality  color  film 
transfers  from  color  videotape, 
with  delivery  guaranteed  in  48 
hours,  has  been  announced  by  Mel 
Sawelson.  president  of  Acme  Film 
and  Videotape  Laboratories,  Inc. 
The  process,  known  as  Acme- 
Chroma  Color  Film  Transfers,  has 
been  extensively  tested  by  sta- 
tions, networks,  agencies  and  pro- 
ducers throughout  the  U.S..  fol- 
lowini;  four  vears  of  research  and 
an  exVenditu'rc  of  S250.000.  The 
process  is  described  by  Sawelson 
as  providing  users  with: 

"An  electronic  breakthrough, 
in  which  the  three  color  elements 
are  electronically  synergized.  This 
process  meets  the  most  exacting 
requirements  of  the  industry  in 
terms  of  speed  and  quality  at  rea- 
sonable cost."  • 
*        *        * 

Craven  Filming  for  Volkswagen 
and  Abroad  on  MGM  Promotion 

Peter  Powell,  of  Craven  Films. 
New  York,  is  on  location  in  Mor- 
ristown.  N.J.  filming  a  30-minute 
\olkswagen  training  film.  The 
Drivini;  Scene,  using  a  cinema 
vcrite  technique. 

Tom  Craven,  president  of  the 
company,  is  in  Europe  where  he 
will  produce  and  direct  a  half-hour 
documentary  for  MGM  on  the  big 
unconiing  feature.  Dark  of  the 
Sun.  due  for  earlv  release.  • 


intenance,  a  new  "pcrf  tear  de- 
tor"  which  warns  of  film 
aks;  an  "electric  film  brake"  on 
put-on  end  used  for  splicing 
Is  continuously;  a  "no  loss" 
«y  feature  on  the  take-off  end 
ich  minimizes  damage  resulting 
ffl  the  loss  of  the  end  of  a  roll 
]  a  low  and  high  pressure  air 
1  water  rinse  operated  by  "dis- 
inects"  which  eliminate  the 
xi  for  dangling  hoses  when  in 
■  raised  position. 
rhc  developing  machine  has  a 
•roller  span  and  is  four  feet 
le,  six  feet  deep  and  54  feet 
ig.  When  full,  it  is  capable  of 
ding  6.500  feet  of  film.  The 
bine  drive  was  designed  by 
erett  Hanson,  plant  engineer  at 
neral  Film.  The  new  machine 
ng  the  drive  was  designed  by 
DeLuxe  engineering  staff, 
ided  by  Al  Ford,  assisted  by 
wn  Taylor,  machine  shop  forc- 
in  and  his  staff.  • 


musifex  inc 

45  w.  45  St.,  n.  y.  c. 


We  are  proud  to 
announce  our 


M 


^^KtTVj 


Stti  expansion 

in  8  years 

We  can  now  offer  you 

an  even  better 

music  &  effects 

editing  service 

Musifex  talenf  proven  on  over  5,400  productions 

TRY  US—                                           BOB  VELAZCO 

ci  6-4061 


For  the  finest  in  audiovisual  production  and  services,  depend  on  these 
bigger,  better  pages  of  the  industry's  leading  source:  Business  Screen. 
Read   by  over  8,000  buyer-executives  in  U.  S.  business  and  trode  groups. 


^kI^ 


•  Complete  producers  services 

,  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILM 
LABORATORIES,  INC. 

•  DIVISION  Of  WOMtKO  INItaPfllSiS    IhC 

65  N.W.  Third  Street 
Miami,  Florida  33128 
Phone:(305)377-2611 

WRITE  FOR  FREE  CATU.OC 


Sm 


BER  3   ■   VOLUME  28 


n 


aU  laimnfiYnf  Aimffl-VmiAl  Mima  a^vequipmenltrade  l  a  i 

1  NEW  PRODUCTS  &  ACCESSORIES  FOR  PRODUCTION  AND  PROJECTI 


EASTERN  STATES 

.   MARYLAND   • 

Stark-Kilms.  Inc.  (Since   1920) 

537  N.  Howard  St.,  Baltimore, 
Md.  21201.  Phone:  305/539-3391. 

•  MASSACHUSETTS  • 

Cinema,  Inc.,  234  Clarendon  St., 
Bo«ton  02116. 

•  NEW  YORK  • 

Bnchan  Pictures,  122  W.  Chippewa 
St.,  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1775 
Broadway,  New  York   10019. 
Phone  212/JUdson  2-4060. 

Training  Films,  Inc.,  150  West  54th 
St..  New  York  1(1019.  CO  5-3520. 

Vtanal  Sciences,  599BS  Suffem. 

•  PENNSYLVANIA  • 
Appel     Visual     Service,     Inc.,      12 

Eighth  St.,  Pittsburgh   15222. 

Oscar  H.  Hin,  Inc.  41  N.  11th  St. 

Philadelphia,  19107.  Phone:  215/ 
923-0650. 

J.  P.  LUley  A  Son,  Inc.,  Box  3035, 
928  N.  Third  St.,  Harrisburg 
17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Colonial  Films,  71  Walton  St.,  N. 
W.,  JA  5-5378,  Atlanta. 

•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 
St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

CHICAGO  AREA 
Robt.    H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 
The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 
Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin,  Chicago  60645. 
Phone:  (312)  IR  8-9820.  and 
Two  equipment  rental  locations: 
571  W.  Randolph  —  AN  3-5076. 
O'Hareland:  6600  Mannheim  Rd. 
at  OHare  Inn  —  Phone  296-1037. 


•  MICHIGAN  • 

The  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,~fnc.','201~S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy   Film  Service,   Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 


Sunray    Films,    Inc.,    2005 
Me.,  Cleveland  44114. 


Chester 


Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28 
HO  6-1651. 

The  Jam  Handy  Organization,  305 

Taft  Building,   1680  N.  Vine  St.. 
Hollywood  90028.  HO.  3-2321. 

Photo  &  Sound  Company,  5515 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  213/HOllywood  6-7681. 

Raike   Company,   Inc.   A-V   Center, 

641    North    Highland   Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  1 1 6  Na- 

toma    St.,    San    Francisco    94105. 
Phone:  415/GArfield   1-0410. 

•  COLORADO  « 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

•  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th     Ave.     Portland 
97214   Phone:   503/233-5621. 

•  UTAH  • 

Dcseret  Book  Company,  44  East 
South  Temple  St..  Salt  Lake.   10. 


"C"  Mount  Lens  Modification 
of  Mitchell   16  Done  by  Gordon 

i'-  Turret  modification  of  the 
Mitchell  "16"  camera,  enabling  it 
to  accommodate  the  Angenieux 
12-120  Model  AZO  and  other  "C " 
mount  lenses,  is  available  from 
Gordon  Enterprises,  North  Holly- 
wood. Calif. 

The  modification  effects  only 
one  of  the  lens  mounts  on  the 
standard  Mitchell  "16"  turret.  The 


.Mitchell  "16"  with  lens  modification. 

remaining  three  mounts  are  un- 
touched and  accept  conventional 
Mitchell  lenses.  The  camera  also 
retains  full  reflex  viewing  and 
rack-over  capability.  Gordon  re- 
quires the  customer's  camera  and 
lens  for  the  modification.  They 
will  also  modify  customer's  camera 
and  supply  lens.  Adaption  to  "C" 
mount  is  $250,  less  lens. 

Technical  details  on  request 
from  Gordon  Enterprises.  5362  N. 
Cahuenga  Blvd.,  North  Holly- 
wood. Calif.  • 


Special  Marked  Ground  Glasses 
Available  for  Arriflex  l6BL's 

T>  The  Arriflex  Corporation  of 
America  is  now  supplying  special, 
marked  ground  glasses  for  its 
widely-used  16BL  Cameras.  The 
special  glasses  include  these  for- 
mats: 

Catalog  #339 1 29:  Ground  glass 
marked  with  TV  Safe  action  area, 
corner  markings  for  projection  for- 
mat and  with  center  cross. 

Catalog  #339128:  Ground  glass 
marked  with  projection  aperture 
and  center  cross. 

In  both  cases,  the  camera  aper- 
ture appears  as  a  bright  field, 
while  the  surrounding  area  is  sub- 
dued to  permit  the  cameraman  to 
anticipate  action  entering  the  film- 
ing field.  In  addition,  the  TV 
Ground  Glass  also  includes  small 
corner  markings  to  indicate  stand- 
ard 16mm  camera  aperture  as 
well. 

Check  with  your  .Arriflex  Fran- 
chised  Dealer  for  availability  and 
installation.  • 


"Plio-Magic"  Video  Tape  Reels 
Introduced  by  Plastic  Reel  Coi 

ir  A  new  Plio-Magic  two-ij 
Video  Tape  Reel,  available 
61/2"  and   8"  diameter  sizes, 


Plio-Magic  \ideo  tape  reels,  ca 

been  announced  by  the  P! 
Reel  Corporation  of  America 
precision-engineered  reel  is  r 
of  a  high-impact  formulation 
comes  with  a  rubber  pickup  I 
on  the  hub.  Retainer  pivot  I 
reels  securely  in  a  special  ship 
carton. 

Plio-Magic  Video  Tape  1- 
and  related  audio-visual  film  pr 
ucts  may  be  purchased  dire 
from  the  company  at  640  S.  ( 
mercial  Avenue.  Carlstadt. 
Jersey.  On  the  West  Coast,  cor 
PRC  offices  at  905  North  ( 
Avenue  in  Hollywood.  ■ 


y<!^ 


Da-Lile"s  "Silver  Dart"  Screen 
— Bright  Color  Image,  Low  C 

i<  A  budget-priced  lenticular  y 
jection  screen  that  makes  c 
come  vividly  alive  in  partly-d, 
ened  rooms  is  the  new  "Sil 
Dart"  model  announced 
month  by  the  Da-Lite  Scr 
Company. 

Housed   in   a  color-coordina 
case,  finished  in  high  gloss  enan 
the  Silver  Dart  is  available  in 
X  40"  and  50"  x  50"  sizes.  It  h, 
smooth,  wrinkle-free  picture  at 
positive     automatic     roller     lo 
closed-end  caps;  center  band 
extra     strength;     smooth-wind 
roller;  steel  saddle  for  e\cn  tens 
and  a  pickup  tap  for  quick,  e 
closing.  The  silver  laminate  vii 
lenticular  screen  surface  is  sai( 
give  excellent  color  values. 


i\ 


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BUSINESS    SCREl 


Ektachrome 
PROCESSING 

and  PRINTING 

HIGH  SPEED 
16  &  35mm 

and 
ECO-2/7255 


bebell 


rta  Wi".'   ;4i-  si ,  "te,.  Y~.i  r-Ti 

CORMR       (DM)     n>     VMtRllkS 

PHOIVl:    I2I2I  924-8573 

CABLES     LABSBEBELLN   V. 

(or  NEW  1967  Price  Ust  C-6 


w  m  wmi\ 


Specialists  in  the  Science  of 

FILM  RRJUVENATION 

FOR  16  MM  AND  35  MM 
RAPIDWELD  Process  includes   treitment  for: 

•  Dirt  •  Abrasions 

•  Scratch  Removal    •  "Rain" 

8MM  SERVICES  NOW  AVAIIABIE. 

Smtt  for  frte  Brorhure,  Si^'  h' 

■facts  os  film  care". 
^^Paj'io  film 

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37-Oa  27  ST.,  L.  I.  C.  1,  N.  V. 
STIHwall  •-4600*  Est.  1»40 


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INC. 


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•  I  T\x()  ^^:w  films  i  kom  fokD:  i 

(CONIINLED   FROM    THI     PRKC  KDING    PAGE    41) 

The   film   is   recommended   for   high-school  ' 
driver  education  class  showings  and  for  tech- 
nical schools  and  youth  and  adult  groups  con- 
cerned with  auto  safety. 

Dynamic  Diagnosis  shows  the  safety  and 
convenience  advantages  of  "space  age"  elec- 
tronic equipment  used  in  a  growing  number  of 
diagnostic  centers  across  the  country.  Par- 
ticipating in  an  experiment  which  tests  the 
thoroughness  of  a  San  Diego.  Calif,  diagnostic 
center  is  David  T.  Donaldson,  supervising  in- 
spector of  the  California  Highway  Patrol. 

In  this  sequence,  a  used  car  selected  at  ran- 
dom from  a  dealer's  lot.  is  secretly  "bugged" 
by  deliberately  maladjusting  12  parts  of  the 
car.  Diagnosticians  are  successful  in  finding  the 
12  faults  —  plus  a  13th  (a  worn  wiper  blade) 
which  wasn't  "planted."  The  film  describes 
more  than  100  tests  given  a  car  during  a  com- 
plete diagnosis. 

Both  films  are  available  on  a  free-loan  basis 
from  the  Ford  Motor  Company's  film  libraries 
in  Oakland.  Calif..  New  York  City  and  at 
Dearborn.   Mich.  • 


SAGA     OF     MAN     IN     ETHIOPIA: 

(CONTINUED    FROM    THE    PRECEDING    PAGE    58) 

for  final  production  work  with  Allegro's  Jerry 
Forman.  and  to  engage  Alexander  Scourby  to 
narrate  the  script  that  Cindy  had  written  for 
the  film.  Cindy  soon  joined  him  on  her  way  to 
Montreal,  where  they  were  both  actively  en- 
gaged in  the  exciting  project  of  setting  up  the 
audio-visual  facilities  of  the  Ethiopian  Pavilion 
and  preparing  for  the  State  Visit  of  His  Im- 
perial Majesty  in  early  May. 

The  Citrons  are  now  back  in  Ethiopia  mull- 
ing over  several  prospective  projects,  in  filming 


Robert  Cilriin.  ihc  producer  ofMnti  in  Lllin'iiiti." 

and  in  science.  Two  of  their  travel-adventure 
films  of  various  trips  with  the  children  to 
archaeological  sites  in  the  Middle  East,  the 
capitals  of  Eastern  Europe  and  wildlife  reserves 
in  Africa  are  still  in  syndication  on  television 
in  the  I'nited  States.  Man  in  Etiiiapia  was  re- 
cently shown  in  Washington  at  a  special  pre- 
view arranged  by  the  Smithsonian  Institution.  • 
«        *        • 

1967   I{iij«t''>  (Miiile  In   A   V   Kqiiipnifnl 

The  next  issue  of  BlsiSEss  Screen  will 
feature  the  Audiovisual  Equipment  Tradefair, 
a  Buyer's  Guide  to  the  latest  in  projection 
equipment  of  all  types,  including  related  acces- 
sories and  a  Directory  of  Equipment  Manu- 
facturers. Your  best  reference  source!  • 


ra^//f€y 


0my 


v  ^^y^m^ 


(^A 


1  he  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under* 
standing  of  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  tv  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge- 

COMPREHENSIVE  SERVICE 

NEVy  YORK     .      HOLLYWOOD 
TO?'  90038 


acoormovie 
from  si  des  &  type? 


ZOOIVIS 


artffiifnclipsi 
&  products 
sYiitiiroiiizeil 
to  voice,  iiiiisic, 
soiiiifl  et'fecfsi 


HMBER  3    •    VOLUME  28 
II 


-.3 


the  screen 


NEWS  OF  STAFF  APPOINTMENTS  AND  A-V   INDUSTRY   DEVELOPMENTS 


Association  Films'  Board  Names 
Siler,  Liebich  as  Vice-Presidents 

■k  The  board  of  directors  of  As- 
sociation Films,  Inc.,  has  named 
Winston  O.  Siler  and  Joseph  R. 
Liebich.  both  active  in  the  spon- 
sored film  distribution  field  for 
over  20  years,  as  vice  presidents. 
Mr.  Siler.  in  addition  to  his  duties 
as  manager  of  the  company's  Hay- 
ward,  California,  film  exchange, 
will  be  in  charge  of  sales.  West 
Coast  area. 

Mr.    Liebich    heads    the    com- 
pany's sales  activity  in  the   Mid- 
west  area.    His   office   is   in   Chi- 
cago's Wrigley  Building.  • 
*        *        * 

Tetard  Joins  Arriflex  Corp.  as 
Midwest  Technical  Representative 

V  The  appointment  of  John 
Claude  Tetard  as  Midwest  Tech- 
nical Representative  for  the  Arri- 
flex Corporation  of  America  has 
been  confirmed  by  Victor  James. 
Arri  vice-president. 

Tetard  has  long  experience  in 
film  production  and  equipment. 
He  studied  film  production  at  the 
Sorbonne  in  Paris  and  in  Argen- 
tina and  is  a  graduate  of  the 
Special  School  of  Cinematography 
in  Paris.  He  trained  and  served  as 
a  cameraman  and  assistant,  work- 
ing with  such  outstanding  director- 
producers  as  Rene  Clair.  Henri 
Clouzot   and   Lucien  Thirard. 

In  his  new  post,  he  will  back 
up  the  Arriflex  field  sales  staff  and 
the  company's  franchised  dealers, 
working  out  of  New  York  head- 
quarters. • 


Manhattan  Color  Lab  Appoints 
O'Malley  National  Sales  Manager 

M;irtin  O'Malley  is  the  new 
national  sales  manager  for  the 
Manhattan  Color  Laboratory.  Inc. 
A  25-year  veteran  in  the  audio- 
visual field,  both  as  a  client  and 


Martin  O'Malley;  directs  sales 

producer,  he  will  be  available  to 
Manhattan's  clients  for  counsel  on 
their  problems  and  to  help  ex- 
pedite service  on  quality  filmstrips 
and  color  slides. 

Manhattan  Color  is  located  at 
210  W.  65th  St..  New  York.  A 
new  laboratory  now  nearing  com- 
pletion will  open  this  summer  on 
East  44th  Street  in  that  city.     • 

Carl  Carbone  Joins  Craven  Film 
Corp.  as  a  Producer-Director 

Carl  A.  Carbone  has  joined  the 
Thomas  Craven  Film  Corporation. 
New  York,  as  a  producer-director. 

Formerly  president  of  his  own 
company,  and  more  recently  with 


VPI.  Carbone  has  produced  and 
directed  well  over  700  commercial 

and  industrial  films.  • 

#  *        * 

Harold  Hinkle  Named  Operations 
V.P.  at  Pathe  Labs  in  New  York 

-  Harold  Hinkle  has  been  ap- 
pointed vice-president  for  opera- 
tions of  the  New  York  division  of 
Pathe  Laboratories.  Inc.  He  was 
formerly  plant  manager  of  the 
New  York  laboratory. 

Mr.  Hinkle  has  been  associated 
with  Pathe  for  22  years  in  various 
capacities  such  as  printing  supervi- 
sion to  production  and  laboratory 

manager.  • 

*  *        * 

Lawrence,  Townsend  and  Priestly 
Join  Filmex.  Inc.  as  Directors 

;.  Three  film  directors  have  joined 
Filmex,  Inc..  TV  commercial  and 
business  film  production  firm. 

Bert  Lawrence,  formerly  head 
of  his  own  production  company, 
and  recently  with  VPh  Bud  Town- 
send,  formerly  with  Filmways  and 
Leo  Burnett  Co.:  and  Jack  Priest- 
ly, director  of  photography  on  a 
number  of  television  series,  have 
all  joined  the  company  in  the  past 
two  months. 

All  have  won  awards  for  their 
work  in  the  television  field:  Lawr- 
ence with  CLIOs  in  1961  and 
1962.  Townsend  with  a  CLIO  in 
1966.  and  Priestly  with  an  Emmy 
for  the  CBS  special  The  Ages  of 
Man  with  Sir  John  Gielgud,  on 
which  he  directed  photography.  • 

*  :S  * 

Terry  Colasacco  Now  a  Producer 
in  Filmex  Business  Film  Division 

Terry  Colasacco  has  joined 
Filmex.  Inc..  New  York,  as  a  film 
producer  in  that  company's  Busi- 
ness  Film  Division.   Her  appoint- 


YOURE  INVITED  TO  JOIN  OUR  SUBSCRIBER  FAMILY! 
•  To  get  all  the  ne^s  and  features-in-depth  about  the  latest 
and  best  in   audiovisual  tools  and   techniques,  just   fill   in 
the  convenient  Reservation  Form  below  and  mail  to  us  today: 

Yes,  Enfer  My  Subscription  to 

BUSINESS   SCREEN   MAGAZINE 

n  One  Year  (Eight  Issues)  $3.00  Q  Two  Years  $5.00 

Nome: 

Company: 

Position: 

Address:  


B&H  Audio-Visual  Division  fi 
to  Staff;  Sets  New  Sales  Regi( 
■k  Important   staff   additions 
the  creation  of  two  new  regii 
sales  territories  for  Bell  &  Ho' 
Audio-Visual     Products     Di 
have  been  announced  by  Ch; 
A.    Musson.    division   sales   n 
ager. 

Edward  Hochhauser,  Jr. 
been  named  institutional 
manager.  He  will  be  respon; 
for  development  and  impleme 
tion  of  all  a-v  sales  programs 
the  educational  and  religious  i 
kets.  He  is  the  former  directci 
marketing  and  marketing  sei 
for  Encyclopaedia  Brita: 
Films  and  was  a  vice-presided 
that  company's  home  study 
sion. 

Frank  W.  Johnson  and  W 
A.  Manaker  are  managers  of  il 
ly-created  regional  sales  territo 
Johnson's  region  embraces  s 
western  and  west  central  st 
with  headquarters  in  St.  L 
Manaker  heads  the  new  tl 
covering  Indiana.  Kentucky.  \ 
igan  and  Tennessee,  with  h 
quarters  in  Detroit. 

Donn  L.  Walling  has  beeni] 
pointed  an  audio-visual  sales 
resentative.  in  the  division's 
cago  staff,  where  he  will  assi 
marketing    programs,    dealer 
consumer     communications 
field  selling  assistance  to  reg 
sales  managers.   He  has  been 
ministrator  of  overseas  liaisor 


City 


State 


Zipcode: 


n  Check  Enclosed  D   Bill  Company  D   Bill  Me 

Subscribers  in  Canada  and  abroad  pay  $4.00  a  year;  $7.00  for  two  years. 


Terr\    flolasacco;    Fihyux    producer 


ment  was  announced  by  vice- 
president  and  division  head 
Thomas  Victor.  She  was  previous- 
ly production  manager  at  Anima- 
tic  Productions.  Inc.  and  has  been 
associated  with  Henry  Strauss  & 
Co.  and  the  National  Broadcast-; 
ing  Corporation. 


New  O'Hareland  Rental  Bran 
for  Midwest  Visual  Equipmer 

i"  The  opening  of  a  new  ai 
visual  equipment  rental  faci 
at  the  nation's  airline  crossn 
near  the  O'Hare  International 
port  of  Chicago,  has  been 
nounced  by  the  Midwest  N 
Equipment  Company.  Ki 
Tvree.  general  manager  ot 
west's  Rental  Equipment  Di\i 
reports  that  an  O'Hareland  Bt 
has  now  been  opened  at  th 
Hare  Inn.  6600  N.  Mann 
Road,  in  suburban  Desplain 
From  this  location  the  firn- 
supply  all  types  ot  film,  filn 
and  slide  projection  equip 
and  screens,  sound  systems, 
recorders,  easels  and  other 
ness  and  convention  meetini 
quirements.  Richard  Aschom 
been  named  manager  of  the 
branch. 

The   firm   is   headquarterei 
I  Chicago's    North    Side    and 
maintains  a  branch  in  the  i' 
itown  Chicago  "Loop"  area 
[Randolph     Street     where 
Imaintains  his  quarters. 


-re  red 


when  it's  processed  by 


v^ — 

K/l 


y<o\€^ 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54th  Street 

New  York,  NY.  10019 

JUdson6  0360 

Cable:  MOVIELAB    Telex:  12-6785 


Your  future  is  in 


their  hands.  We're 


set  up  to  help. 


THE  JAM  HANDY  ORGANIZATION 

NEW  YORK      •      DETROIT         .         CHICAGO      .      HOLLYWOOD 
JUdson  2-406O   •    TRinity  5-2450   •    STate  2-6757    •    HOUywood  3-2321 


MOTION  PICTURES 
BUSINESS  THEATER 
SLIDES  •  SLIDEFILMS 
TRAINING  AIDS 


Let's  Talk  to  Youth 

•  Entrusted  \Wth  many  youth  picture 
programs  and  other  youtli  projects,  we 
have  guidance  to  gi\e.  It's  out  there 
waiting  —  the  vast  "youth  market". 
You've  seen  all  the  statistics,  you  know 
the  grow-th  potential.  .\n  eager  audi- 
ence awaits  those  who  speak  the  lan- 
guage of  youth. 

We've  Learned  How 
to  Make  Things  -Ctear 

•  Jam  Handy  creativity  is  ke>ed  to 
education  —  right  into  tlie  classrooms, 
with  stimulating  learning  and  guidance 
materials  that  are  used  every  school 
dav,  the  vear  around. 


USINESS  SCREEN 


AGAZJNE  •  TOOLS  AND  TECHNIQ^^I 


T^^v-^ 


>«,r,'-sf>  AUDIO  &  VISUAL  COMMUNICATION 

„,-,,„„  AffD^lj^LIC  LIBRARy 


,/r\ 


q65i.d345 


Audiovisual  Equipment 
Trade  Fair  &.  Buyers  Guide 

-PAGE    58 


ZX|/\1      No.  4 .  Volume  28 .  1967 


FIFTY  CENTS 


They're  still  collecting  the  dividends. 

The  exchange's  investment  was  a  film  called 
"What  Makes  Us  Tick."  They  made  it  to  help 
people  understand  the  Big  Board's  role  in  the 
nation's  economy. 

The  results  have  been  bullish  ever  since. 

So  successful,  in  fact,  that  the  exchange  has 
broadened  its  national  program  with  three  addi- 
tional films  that  explain  how  every  American 


benefits  from  the  free  enterprise  system. 

At  last  count,  more  than  300,000  groups  have 
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1212  Avenue  of  the  Americas,  New  York,  N.  Y.  1 003  6 

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.Title 


''SELLING 
IS 
k   MENTAL" 


18  Complete  Sales  Meetings 
Ready  to  Use- 
Stimulating— 

Keys  Men  Up  With 
New  Enthusiasm- 
Motivates  Them  to 
Greater  Sales  Efforts 


"SELLING  IS  MENTAL"  with  all  the 
advantages  of  audio  visual  to  communi- 
cate knowledge  and  understanding,  will 
add  zest  to  your  meetings,  start  them  off 
on  the  right  foot. 

The  men  will  gain  greater  confidence  in 
their  own  capacity  to  achieve  greater 
sales  goals,  by  learning  for  example: 
How  "To  Sell  the  End  Result  First" 
How  "Closing  the  Sale"  can  be  quite 
simple. ..and  other  equally  important 
techniques. 

Easy  to  Administer. . .  because  everything 
has  been  done  for  you.  The  18  meet- 
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"Leaders  Manual'  to  guide  you  easily 
through  each  lesson  perfectly. .  .with 
what  to  say,  what  to  do  and  . . .  when. 

6  Color  Sound  Filmstrips. . .  to  demon- 
strate how  the  basic  techniques  of  sell- 
ing are  applied,  so  that  men  will  see  for 
themselves  how  to  achieve  greater  sales 
success. 

You  can  "judge"  program  before 
you  buy 

You  needn't  take  our  word  about  the 
benefits  of  "Selling  is  Mental!'  Our  pre- 
view offer  permits  you  to  "see"  and 
"judge"  for  yourself.  A  small  handling 
charge,  credited  to  the  purchase  price, 
allows  you  to  have  the  complete  pro- 
gram for  any  5  day  examination  period 
you  choose. 

MAIL  COUPON  TODAY. . .  FOR  PREVIEW  OFFER 


Selling  Bureau 

A  DIVISION   Of  ROCKET  PICTURES.  INC. 

BETTER  SELLING  BUREAU,  Dept.  X-47 

1150    W.    Olive    Avenue 
,  Burbonlc,     Colilornio     91506 
We'd      like     to     have     details     on     previewing 
nimstrip     program:     "SELLING     IS     MENTAL." 

Name     -  

Address   .... 

City  _ State  Zip  Code  _ 


Company 


Title 


BUSINESS  SCREEN 

Sotili  and  ^ecAtiigueA  o^  ^i&ommunica/ion 

A  Preview  of  This  Month's  Features 

Camera  Eye  Viewpoint:  Sight  and  Sound  at  the  Crossroads  ...  4 

Right  Off  the  Newsreel:  Events  of  the  Month  in  Brief 10 

World  Screen:  the  8th   International   Industrial   Film   Festival   .     14 

World  Screen:  "Best  of  Britain"  Win  1967  Film  Awards  18 

World  Screen:  the  Best  French  Industrial  Films  of  Year  18 

Trends  in  the  Business  of  Audiovisuals:  News  Events 11 

15  U.S.  Films  to  Compete  for  World  Honors  ot  Lisbon  35 

Calendar  of  Events  for  the  Audiovisual  Executive  35 

A  Visual  Tribute  to  the  Railroads:  "Imoginatlon  10"  38 

Skeins  That  Bind  EXPO:  Steel  Offers  A  Study  in  Form  38 

Candid  Film  Techniques  Add  Zest  to  a  Film  on  Advertising 39 

Cresto  Blanco  AV;  BNA's  Behavioral  Science  Film  Series  40 

Promotion  Moves  a  Good  Burndy  Corporation  Sales  Film ...41 

Audiovisuals  to  Help  Train  Auto  Insurance  Salesmen  42 

A  Pacific  Missile  Range  Film  Reports  to  the  Nation 42 

Second  Annual  Survey  of  Sponsor  A-V  Activity:  Part  II  43 

Air  Force  Film  Clarifies  Systems  Program  Management 46 

New  Tool  for  the  Animator:  Al  Stahl  Installs  Computer 48 

Douglas  Film  for  KLM  Helps  Promote  U.  S.  Travel  - 50 

The  Annual  Audiovisual  Equipment  TradeFair 

The  Latest  in  Sound  Projection:  16,  8mm;  Sound  Slidefilm  and 
Slide  &  Filmstrip  Projectors,-  Rear-Screen  Equipment;  Videotape 
Recorders;  Film  Handling  and  Storage  Equipment  58 

The  Notional   Directory  of  Audiovisual   Dealers  .    70 

On  This  Month's  Cover:  a  salute  to  the  manufacturers  of  oudiovisual 
proiection  equipment.  The  four  pictoriol  columns  bring  representative 
models  of  (a)  I6mm  sound  projectors;  (b)  8mm  sound  projectors;  (c) 
sound  slidefilm  projectors;  and  d)  the  lotest  in  filmstrip  ond  slide 
equipment.    See     pages    58    to    66    for    this    useful    buyer's    guide. 

Issue  Four,  Volume  Twenty-Eight,  Business  Screen  Magazine,  published  July, 
1967.  Issued  eight  times  annually  ot  six-week  intervals  at  7064  Sheridon  Rd., 
Chicago.  Illinois  60626  by  Business  Screen  Magazines,  Inc.  Phone:  BRiargate 
4-8234-S.  O.  H.  Coelln,  Editor  and  Publisher.  In  New  York:  Robert  Seymour, 
Eostern  Monager,  250  W.  57th  St.,  Phone:  245-2969.  In  Los  Angeles:  H.  L. 
Mitchell,  1450  Lorain  Road.  Son  Marino,  Calif.,  Phone;  Cumberland  3-4394. 
Subscription  $3.00  a  year;  $5.00  two  years  [domestic);  S4.00  ond  S7.00  foreign. 
Second  doss  postage  paid  at  Chicago,  Illinois  and  ot  additional  mailing  office. 
Entire  contents  copyrighted  1967  by  Business  Screen  Magazines,  Inc.  Trade- 
mark registered  U.  S.  Potent  Office.  Address  editorial  and  subscription  inquiries 
to  office  of   publication,   7064   Sheridan   Road    Building,  Chicago,    Illinois  60626. 


PARTHENON 


riCTURES 


IIOLIA'WUUU 

WANTED 


A  TRIA/SCOPE  JOB 

In  a  few  months.  Parthenon  will  of- 
fer its  new  family  of  8mm  cartridge-i 
load  projectors  —  showing  20-pliia 
minutes  of  sound/color  movies,  baf 
selling    at    much    less    than    souni 

slidefilm  projectors. 

»=        *        * 

In  parallel  with  this,  we  have  de- 
veloped a  new  way  to  re-make  your 
"classic"  slidefilms  into  10  to  20 
minute  color  movies,  with  live 
actors  in  pseudo-synch  dialogue, 
working  in  up  to  a  dozen  colorful 
sets  or  locales  ...  AT  COSTS  NO 
MORE  THAN  QUALITY  SLIDE- 
FILMS. 

*  *       * 

One  saving  in  money  and  time  is  that 
we  start  with  the  research  and  script- 
ing already  done  and  "tested",  need- 
ing only  a  simple  conversion  from 
narrative  words  to  dialogue.  But 
the  big  saving  is  in  the  special 
TRIA/SCOPE  techniques  of  design 

and   production. 

*  *       « 

TRIA/SCOPE  is  best  suited  to  the 
"human  relations'"  type  of  subject, 
i.e.,  role-playing,  selling  situations, 
etc.  And  while  static  photographs 
will  impart  certain  types  of  instruc- 
tion. TRIA  SCOPES  people-in- 
action can  a!so  motivate. 

*  *        * 

To  build  our  "sample  case"  for  use 
when  the  new  projectors  are  ready, 
we  will  take  on  two  assignments 
now,  each  involving  three  good  slide- 
films  —  and  we  will  price  them  at 
our  net  cash  costs,  without  overhead 
or  profit.  .4nd  obviously,  with  sam- 
ples in  prospect  and  awards  to  he 
won,  the  boys  and  I  will  knock  our- 
selves out. 

*  *        * 

If  you  should  be  interested  in  look- 
ing further  into  this  proposal,  let 
me  know  and  we'll  gel  together. 

— Cap    Palmer 

PARTHENON   PICTURES 

Charles    Palmer.     Executive     Producer 
2625  Temple  St.     •     Hollywood  26 


BUSINESS    SCREEN 


byron 


the  point  is  quality... 
at  byron,  of  course 

MOTION   PICTURES,   1226  WISCONSIN  AVENUE,  NORTHWEST,  WASHINGTON,  O.C.  20007   •    TEIEPHONE  202,  FEDERAL  3<000 


NUMBER    4    '    VOLUME    28 


amers 


THE     EDITORIAL    VIEWPOINT 


SIGHT  &  SOUND  AT  THE  CROSSROAD 
Important  Forces  Are  At  Work,  influenc- 
■'■  ing  the  course  of  sight/sound  communica- 
tion for  tfie  immediate  future  and  perhaps  for 
years  ahead.  The  financial  journals  abound 
with  prophecy  on  swiftly-advancing  ■communi- 
cation" trends,  stemming  from  electronic  tech- 
nology, satellite  transmission  and  micro-cir- 
cuitry. Life  magazine  (July  14)  heralds  the 
imagery  at  E.XPO  67  as  "A  Film  Revolution 
to  Blitz  Man's  .Vlind"  to  suggest  that  "through 
images  thai  assault  the  senses  and  expand  the 
mind,  explodes  the  world  into  a  revolution  in 
communications."  Newsweek  (July  17J  also 
covers  E.XPO  with  a  feature  section  "The  Point 
is  Pictures."  and  tells  other  millions  of  readers 
that  "Films  are  the  stars  of  the  Montreal  fair 
and  tho.se  at  the  most  popidar  pavilions  are 
light-years  ahead  of  anything  being  shown  any- 
where else  in  the  world." 

How  true  is  Life's  accompanying  essay  (by 
Frank  Kappler)  which  concludes  that  "all  this 
blitzing  of  the  mind  is  basically  a  softening-up 
operation  which  can  become  a  basic  part  of  the 
educative  process.  The  mind  blitzed  is  a  mind 
burst  open  .  .  .  If  tliese  kaleidoscopic  images 


and  stereo  sound  tracks  jar  the  young  out  of 
their  posture  of  non-involvement  —  and  thev 
do  —  then  we  are  more  tliun  halfway  home." 
The    "fail-out"    of    sight/sound    techniques 
used  at  E.XPO  67   (nearly  all  of  which  were 
also  used  at  the  New  York  World's  Fair,  and 
Seattle,   and  Brussels)    will   depend  on  sober 
considerations  of  cost,  of  the  necessity  of  fixed- 
installations   visited   by   millionfold   audiences. 
Few  are  likely  to  emulate  the  more  than  $4 
million  expended  to  install  and  present  another 
Labjrinth,  for  example,  except  at  another  ex- 
position site.   But  multi-media  techniques  are 
already  at  work  in  university  and  high  school 
auditorium  installations,  in  government  infor- 
mation centers  and  to  an  ever-increasing  degree 
in  the  conference  rooms  of  industry  and  ad- 
vertising agencies. 

An  immediate  point  of  reference  is  the  re- 
cent gathering  of  those  who  sell  audiovisual 
equipment  to  schools  and  industry:  the  dealers 
who  comprise  the  basic  membership  of  the  Na- 
tional Audio-Visual  Association.  At  the  28th 
annual  convention  and  trade  show  of  these 
manufacturer  representatives,  the  theme  of 
"The  Challenge  to  Communicate"  was  key- 
noted  by  a  most  articulate  spokesman  of  edu- 
cational film  production,  Maurice  Mitchell. 
Now  the  recently-appointed  Chancellor  of  the 
University  of  Denver,  he  has  headed  both  the 
film  and  publishing  activities  of  Encyclopedia 
Britannica.  Inc. 

His  eloquent  challenges  to  much-needed 
work  on  soft-ware  aspects  of  the  teaching  proc- 
ess is  echoed  in  his  recent  comment  in  Forbes 


magazine,  terming  the  recent  National  ( 
Register  Company  development  of  the  nik 
book  process  a  most  significant  forward  m 
Within  a  two-inch  square  the  entire  Holy  B; 
can  be  capsulized  for  read-out  on  NCR  equ 
ment.  Does  the  future  lie  in  the  Bell  Systei; 
Picturephone  or  with  closed-circuit  vidt 
What  are  the  implications  of  RCA,  Westiil 
house  or  Xerox  innovations? 

The  answer  at  this  point  is  resolved  in  1 
phrase :  the  here  is  now.  We  are  miles  ahead 
hardware:  miles  behind  in  software.  Miniturii 
tion  of  sight/sound  in  the  8mm  dimension  % 
have  meaning  when  sound  film  prints  are  aval 
able  to  use  these  on  lighter,  less-costly,  flexibi 
cartridge-loading  tools.  If  the  standard  of  Sm 
prints  for  mass  usage  is  not  Super-8  by  tl 
time  (or  very,  very  soon)  some  very  larj 
makers  of  projector  and  many  film  laboratoric 
will  be  greatly  surprised. 

Does  the  clue  lie  in  this  July  report  out  ( 
Europe  —  which  reads  as  follows: 

"A  standard  projection  cartridge  for  audii 
visual  applications  of  Super-H  motion  piclui 
films  has  been  developed  in  Europe  by  a  con. 
mittee  of  representatives  from  Agfa-Gevaer 
Kino-Bauer,  Leitz,  and  Zeiss-Ikon  of  West  Get, 
many:  Bolex  of  Switzerland  and  Eumig  ol 
Austria.  Tlie  results  of  this  collaboration  will  b\ 
incorporated  in  projection  staruiardization  pro« 
posals  which  will  be  offered  at  a  German  standi 
ards  meeting  in  Berlin  and  later  at  the  Interi 
lional  Standardization  Organization  conferenct 
in  Moscow.  Widespread  adoption  of  Super-i^ 
(continued  on  the   following  p.age  six 


'^ET  STOCK  'ROOTAGE 


*JET/PISTON/HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  &  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


UNITED  AIR  LINES 
Call  Publicity  Department 

Atlanta  523-5517 

Chicago  726-5500 

Cleveland  333-3500 

Denver  398-4535 

Detroit  963-9770 

Honolulu  514-261 


Los  Angeles 

482-3620 

Washington.  D.C. 

737-6830 

New  York 
Pittsburgh 
San  Francisco 

922-5225 
471-0700 
397-2620 

Write  for  catalog: 
UNITED  AIR  LINES 
626  Wilshire  Boulevard 

FILM  LIBRARY 

Seattle 

682-3731 

Los  Angeles.  California 

90017 

*Jet  mockups  for  interior  filming-New  York  City  and  Hollywood 


United  Air  Lines 


BUSINESS    SCREEN 


Il  '^e^ilesTV Creative  Qroup 
cy^re  a^undi  of  Stuffed  Sljirts 


Eut  look  at  the 
commercials  they 
lirn  out. 

Tby  don't  even  like  to  talk  to  us.  Except 
l^'en  they  need  a  new  piece  of  equipment 
osomething. 

They  think  they're  different .  .  .  with  their 
bferds  and  tennis  shoes  and  all  that. 
Ad  we  agree.  They  are  different.  So  we  give 
thm  plenty  of  elbow  room.  But  it's 
pjducing  results. 

n  the  excitement  of  the  photography  and 
eiting  in  a  spot  for  Jean  Nate. 

n  the  folksiness  of  an  oil  spot  in  which 
tsy  cast  Donna  Axum  (Miss  America,  1964), 
qa  station  operator's  wife. 
Jn  the  humor  of  a  series  for  Kentucky 
ijed  Chicken  .  .  .  starring  historical  figures, 
llwhich  our  group  says:  "You  make  history, 
*l'll  make  dinner." 

lS  a  result  of  it  all,  our  sample  reels  have 

nething  new  to  offer.  And  there  is  one 

ing  our  group  will  let  us  do. 

hey'll  let  us  show  you  the  reels. 


iTION  PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  •  ANIMATION  •  TV  COM- 
EHCIALS  e.  SHOWS  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
lEATRE     .     SALES  MEETINGS     •     COLUVTERALS     •     "PACKAGED"  COMMUNICATIONS 


=  red  A.  Niles  Communications  Centers,  Inc. 


IN   CHICAGO;   1058  W.  Washington  Blvd.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  21  2-787-8770 
IN   HOLLYWOOD:   5545  Sunset  Blvd.  21  3-462-731 1 


NUMBER    4    •    VOLUME    28 


NOW  YOU  CAN  SHOOT  35mm  2  x  2  COLOR  SLIDE  ORIGINALS 
ON  35mm  EKTACHROME  COMMERCIAL  (ECO)  AND  OBTAIN 
FILMSTRIP  RELEASE  PRINTS  OF  NEW  AND  BETTER  QUAL- 
ITY USING  THE  SAME  TECHNIQUE  THAT  HAS  PROVED  SO 
SUCCESSFUL  FOR  PROFESSIONAL  16mm  FILMS. 


This  is  the  procedure: 


1.  Order  36exposure  cassettes  of  35mm  ECO,  at 
$5.50  each,  from  CFI  for  your  original  photography. 
Price  includes  processing  and  mounting. 

2.  Send  exposed  cartridges  to  CFI. 

3.  Processed  and  mounted  slides  are  returned  to  you. 

4.  Assemble  filmstrip  material.  You  may  include  ordi- 
nary kodachrome  slides,  large-size  transparencies,  art, 
opaque  color  prints,  titles,  overlays,  objects,  etc.  Send 
material  to  CFI  with  instructions  for  making  your  film- 
strip  negative. 

5.  CFI  will  manufacture  a  balanced  filmstrip  negative 
and  an  answer  print  on  Eastmancolor  positive. 

6.  Upon  your  approval  of  the  answer  print,  CFI  will 
make  release  prints  on  its  unique,  high-definition,  non- 
scratching  filmstrip  printers. 

PHOTOGRAPHING  ORIGINALS  ON  EKTACHROME 
COMMERCIAL  IS  THE  KEY  TO  BETTER  RELEASE 
PRINTS  OF  YOUR  FILMSTRIPS. 


THE  EDITORI.AL  \I  t:\VPOI 

(continued  from  the  preceding  page  Fl 

jilm  as  an  education  tool  in  Europe  is  expt 
to  result  from  this  enterprise." 

There  was  a  seeond  important  address  a^ 
NAVA  Convention  to  which  we  direct  sell 
attention.  Communications  facilities  consu 
Hubert   Wilkie    discussed    and    illustrated  h 
trend  toward  ever-closer  relationships  betv 
electronics   technology   and    traditional    si  t, 
sound  media. 

The  man  who  has  helped  design  and  in 
many  of  the  largest  multi-media  auditorii 
meeting  rooms  and  presentation  centers 
schools,  industry  and  advertising,  was  an 
portant  prophet  at  this  moment  of  decis 
What  is  liappening  at  EXPO  lias  already  b\ 
put  to  worl<  in  many  important  places  thro 
Hubert  Wilkie's  collaboration  with  architi' 
and  other  planners.  New  buildings  are  ris 
with  his  pre-planning  suggestions  already 
volved. 

But  NAVA  was  not  without  a  degree  of 
perfection  and  this  highlights  the  key  problr 
of   the   era:    basically  a  hardware   expositi 
NA  VA    presented   too  jew   ideas  in   softv/\ 
trends.  There  were  no  important  films  exhibi 
to  spur  the  imagination,  either  for  education 
for  industry.  NAVA  dealer  members  need 
bone  up  on  that  vital  segment:  nobody  buyl 
projector  or  a  videotape  recorder  to   admH 
their  mechanical  innovations.  The  picture's  i! 
thing! 

And  if  the  temptation  gets  strong  to  cheap 
■  he  image  to  match  the  savings  in  print  costs 
projector  economies,  the  opportunities  i 
much  wider  dissemination  of  information  » 
be  greatly  diminished.  Creativity  must  not 
"narrow-gauge""  in  concept;  today's  cinem 
tographic  equipment,  color  processes  and  fil 
design  and  content  concepts  must  be  employe 
with  even  greater  skill! 

The  here  is  now.  There  remain  all  the  stam 
ard  16mm  sound  motion  picture  projectors,  u 
ing  brighter  lamps  ( Marc-300 )  and  their  nun 
ber  still  increases.  There  remain  literally  tei 
of  thousands  of  16mm  sound  prints  in  educ: 
tional,  industrial,  government  and  religious  fill 
libraries,  now  moving  out  faster,  cleaner  an 
more  efficiently  thanks  to  electronic  film  it' 
spection  and  automated  methods  of  audienc 
accounting  and  print  control. 

The  here  is  now.  There  remain  practically  aJ 
of  the  nation's  hard-top"  and  drive-in  cinemas 
accepting  the  acceptable,  thoroughly  profes 
sional  and  interesting  sponsored  short  subjects 
The  here  is  now.  Commercial  and  educa 
tional  television  stations  borrow  and  show  tht 
most  interesting  and  colorful  of  these  spon- 
sored, factual  films.  The  common  denominatoi 
of  acceptance  is  their  content  and  pictorio: 
value. 

The  here  is  now.  The  world  of  factual  film 
production,  both  for  education  and  industry, 
has  a  commonality  of  world  relationship:  a 
role  to  play  in  improving  the  lot  of  mankind 
through  sight/sound  training  of  the  untrained 
and  underdeveloped  throughout  the  Earth.  The 
spur  of  superb  production  techniques  in  Europe 
(continued  on   the   following  page   71) 


BUSINESS    SCREEN 


1 


^ox"^ 


What  it  is 
and  how  it  works. 
Now  on  film  from 
Dun  &  Bradstreet. 


Dun  &  Bradstreet,  Inc. 


Man's  confidence  in  man.  The  intangible 
foundation  for  manufacturing,  distribution, 
sales  witfiout  wfiicfi  ttiere  could  be  no 
American  commerce  and  industry. 

This  is  credit.  And  "CREDIT"  is  Dun  & 
Bradstreefs  15-minute  color  film  that  simply 
and  informatively  explains  how  credit  is 
earned  and  how  it  works.  Fascinating  viewing 
for  everyone  who  will  need,  or  extend, 
commercial  credit. 

Prints  Ion  tree  loan)  can  be  obtained  by 

contacting: 

Modern  Talking  Picture  Service,  inc. 

1212  Avenue  of  the  Americas. 

New  York.  N.Y.  10036 

^or  any  o/  Modern's  33  local  ollices) 

Or  prints  can  be  purchased  for  your  permanent 

use  {price  $100  including  can.  reel  and 

shipping  case)  from : 

Dun  &  Bradstreet,  Inc. 

99  Church  Street.  New  York.  NY.  10008 


Dept.  PRAD,  99  Church  Street,  New  York,  NY.  10008 

Please  send  me,  without  obligation,  for  previewing  a  print  of  the  new  Dun  &  Bradstreet  film  "Credit' 

Name 

Company.  School.  Agency 

Address 

City  State  Zip 


i 

Audio 

PRODUCTIONS,  INC. 

630  Ninth  Avenue.  New  York  N.Y.  10036 
(212)  PLaza  7-0760 


NUMBER    4    '    VOLUME    28 


Dichroism  (di'kroizm),//.  The  property  by 
which  a  crystalized  body  exhibits  different  color 
according  to  the  direction  of  light  transmitted 
through  it. 


A  dichroic  filter  has  the  ability  to  both  transmit  and  reflect  the  different 
primary  colors  of  an  artificial  light  source.  Its  purpose  is  to  convert  the 
Kelvin  color  temperature  from  3200°  K,  standard  for  interior  lighting, 
to  5600°  K,  the  ideal  simulation  of  sunlight.  Boston-Lite  dichroic  day- 
light conversion  filters  do  NOT  add  blue  to  the  light  source,  as  con- 
ventional glass  filters  do.  Instead,  their  dichroic  coatings  reflect  the 
red  portion  of  the  spectrum,  and  permit  the  intense  blue  region  to  be 
transmitted. 


Boston-Lite  dichroic  daylight  conversion  filters  are  specifically  formu- 
lated in  a  high-vacuum  deposition  chamber  by  an  extremely  precise 
and  patented  process.  This  new  development  assures  a  normal  oper- 
ating corrected  Kelvin  color  temperature  of  5600°(±200°),  and  com- 
plete stability.  Color  temperature  will  not  vary  with  age  or  heat!  They're 
easy  and  safe  to  clean— fingerprints  wash  right  off.  Pyrex  glass  con- 
struction, in  a  sturdy  steel  frame. 


Boston-Lite  Dichroic 
Filter  iTM-lO  shown  on 
Colortran  LQM-10/ 
WYB  (Mini-Lite  "10"). 


Boston-Lite  Dichroic 
Filter  #VB-10  shown 
on  Colortran  LQBF-IO 
(Variable  Broad). 


Boston-Lite  Dichroic 
Filter  ;;;5  shown  on 
Colortran  LQF-IO 
(Multi.Beam  "1000"). 


Model  No.     Sizes  Available: 


6 

51/4 

X    5% 

M-6 

4% 

X    43/4 

10 

6% 

X    6% 

M-10 

41/2 

X    6" 

5 

73/3' 

X    7% 

MB-10 

6V2' 

xiiy4 

VB-10 

7'/2' 

X    8% 

Price 

for  Colortran  650  w.  Quartz  Duals $23.75 

for  Colortran  Mini-Lite  6 23.75 

for  Colortran  Quartz  1000  w.  Duals:  650  w.  Multi-Beam 30.85 

for  Colortran  Mini-Lite  10 30.85 

for  Colortran  1000  w.  Quartz  Wicde  Flood.  Multi-Beam; 

Mole  Quartz  Mickey  Mole   38.50 

for  Colortran  1000  w.  Quartz  Single:  Multi-Beam  Broads 59.50 

for  Colortran  1000  w.  Quartz  Variable  Broads 56.50 

other  sizes  available  on  special  order. 


Mail  Orders  Promptly  Filled 


Available  at  Most  Leading  Dealers  or 

F&B/CECOi 


MAIN  OFFICE:  315  West  43rd  Street,  New  York,  N.  Y.  10036  •  (212)  JU  6-1420 

Cable  Address:  CINEQUIP  Telex:  1.25497 

Branches  in:     Hialeah,  Fla/ Washington.  D,C,/ Atlanta/ New  Orleans/ Cleveland 


BUSINESS   SCREEN 


u 


Academy 
Award 

to  the 

Arriflex  35 


This  compact  lightweight 


motion  picture  camera  which 
utifizes  a  mirror  reflex  system  tor 
continuous  focusing  and  viewing 

without  parallax  is  a  product  of 
advanced    engineering  design 

and    construction.    It   provides 
the  motion  picture  industry  with  a 

hand  held  camera  of  extreme 
mobility    which  broadens  the 
range  of  photographic  techniques. 


ARRIFLEX    CORPORATION    OF    AMERICA    •    NEW   YORK    •    HOLLYWOOD 


kJMBER   4   •   VOLUME    2$ 


from  the  pioneers  of  rear- screen  projection 

Advanced  audio-visual 
film  projection  systems 


SLIDES 


BUSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  14" 
X  14"  built-in  Daylight  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  with  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit  The  Busch  Cine-Slide  Projector  is 
versatile,  dependable,  portable  and 
lightweight 


16  MM 


BUSCH  Cinesalesman  self-contained, 
continuous  16mm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  proven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

The  Big  Screen  16mm  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finislied  in  Walnut  Formica. 
Special  features  are;  push-but- 
ton start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
high-quality  sound.  IHeavy-duty 
projector  units  with  many  ex- 
clusive features.  This  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  the  16mm 
Projector. 


SPECIAL  UNITS 


We  have  25  years  of  experience  in  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


BUSCH   FILM  AND  EQUIPMENT  CO. 


right  off  the 


214   5.    HAMILTON   ST.        SAGINAW,   MICHIGAN 


National   Medical  Audiovisual 
Center  in  U.S.  Library  of  Medicine 

:;  Tlic  U.  S.  Public  Healtli  Service 
has  created  a  consolidated  bio- 
medical communications  program, 
helping  speed  the  transfer  of  re- 
search information  to  medical 
practitioners  by  merging  the  Na- 
tional Medical  Audiovisual  Center 
(formerly  the  Public  Health  Serv- 
ice Audiovisual  Facility)  into  the 
National  Library  of  Medicine.  The 
move  was  effective  July   1. 

Commenting  on  the  reorganiza- 
tion announced  by  Surgeon  Gen- 
eral William  H.  Stewart,  Dr.  Philip 
R.  Lee,  Assistant  Secretary  of 
Health,  Education  and  Welfare  for 
Scientific  Affairs,  said: 

"This  action  will,  in  effect,  cre- 
ate a  national  biomedical  commu- 
nications center  which  will  pro- 
vide a  central  resource  for  bio- 
medical information  in  all  forms 
—  audiovisuals  as  well  as  tradi- 
tional print  materials.  The  reor- 
ganization resulted  from  growing 
concern  about  a  time-lag  in  in- 
formation exchange  which  im- 
peded application  of  medical 
Icnowledge  to  health  care." 

Originating  in  Atlanta  in  1942 
as  part  of  the  Malaria  Control  in 
War  Areas  Program,  the  Audio- 
visual Unit  later  became  a  branch 
of  the  Communicable  Disease 
Center  where,  in  1962,  it  was  also 
designated  the  Public  Health  Serv- 
ice Audiovisual  Facility.  With  its 
transfer  to  NLM  on  July  1,  it  was 
renamed  the  National  Medical 
Audiovisual  Center.  It  is  the  Serv- 
ice's focal  point  for  production, 
acquisition  and  distribution  of  bio- 
medical teaching  films,  television 


productions,  slide  series  and  ol| 
audiovisual  media. 

Dr.  James  Lieberman,  wheel 
tinues  as  Chief  of  the  Audiovisl 
Center,  has  been  named  an  As| 
ciate  Director  of  the  National 
brary  of  Medicine  by  Martin 
Cummings,  M.  D.,  NLM  Direcil 
Dr.  Lieberman  is  a  career  offil 
in  the  Public  Health  Service  Ccl 
missioned  Corps  and  the  reel 
recipient  of  the  PHS"  MeritoriJ 
Service  Medal  for  "leadership  [ 
the  field  of  medical  communi| 
tion." 

*  *        * 

Albert  Jacoby  Elected  Presidenl 
of   the   Visual   Presentation  Asl 

ir  The  National  Visual  Presen| 
tion  Association,  composed  of 
dividuals  and  firms  interested  I 
improving  the  use  of  audiovisil 
communication,  has  elected  Albl 
Jacoby  as  its  1967-68  presidenl 
Mr.  Jacoby  is  manager  of  cnl 
live  services  for  the  Sperry  al 
Hutchinson  Company,  at  its  N| 
York  City  headquarters. 

*  *       * 

Kodak  to  Participate  in   1968 
HemisFair  Exposition  in  TexasI 

it  The     International    Expositil 
HemisFair,  to  be  held  in  1968  f 
San  Antonio,  Texas,  will  have 
one  of  its  major  participants  t| 
Eastman     Kodak     Company, 
confirming   Kodak's   participatic 
Gerald  B.  Zornow,  the  companj 
vice-president  for  marketing,  sail 
"An  an  international  compa| 
serving  human  progress.  Eastm.f 
Kodak    has    been    part    of    eve 
world's  fair  since  before  the  tul 
of  the  century.  In  continuing  o| 
tradition,  it  is  a  distinct  pleasu 
to  join  with  our  many  Kodak  ded 
ers    and    employees   in   Texas 
plan  a  welcome  for  the  more  thi 

(CONTINUED  ON  THE  NEXT  PACll 


The  operation  was  a 

success. ..but  the  patient  died 

You,  too,  can  lose  "patients"  through  some 
small  detail . . .  such  as  titles  not  up  to  the 
standard  of  the  rest  of  your  production. . . 
Guard  against  loss  of  clients  by  protecting 
your  large  investment  in  time  and  money 
by  a  very  small  investment  in  Knight  titles. 

KNIGHT  STUDIO 

159  E.  Chicago  Ava.,  Chicago  11 


10 


BUSINESS    SCREE 


GREAT  THINGS  ARE  DEVELOPING  AT  DU  ART 


245  WEST  55  STREET,  NEW  YORK,  N.Y.  10019  /  PL  7-4580 

IN  CANADA    ASSOCIATED  SCRCEN  INDUSTRIES.  LTD..  2000  NORTHCLIFFC  AVE.,  MONTREAl 


right  off  the 
newsreel: 

(CONTINUED      FROM       PAGE       10) 

seven  million  visitors  expected  at 
HemisFair  68." 

The  exposition  will  occupy  a 
92-acre  site  in  a  mid-San  Antonio 
location  and  will  be  open  from 
April  6  to  October  6.  After  the 
fair,  the  1968  Olympic  Games 
begin  in  Mexico  City  on  October 

12.  • 

*        *        * 

First  Film  Competition  Held  by 
Assn.  of  Industrial  Advertisers 

ir  The  Association  of  Industrial 
Advertisers,  meeting  in  Cleveland, 
Ohio  June  26-28  for  its  annual 
convention,  included  a  first  "In- 
dustrial Film  Festival"  as  part  ot 
that  program  and  awarded  the 
Aluminum  Company  of  America's 
film.  Choices,  a  first  prize. 

Under  the  auspices  of  the  TF 
Club  of  Cleveland,  the  association 
gathered  some  97  films  for  this 
first  year  of  competition  and  nar- 
rowed that  original  entry  list  to 
eight  pictures  for  submission  to  a 
"blue  ribbon"  panel  of  judges. 
These  included  the  publisher  of 
Business  Screen.-  the  editor  of 
Advertising    &    Sales    Promo- 


tion (Bob  Konikow);  Peter  D. 
Crane,  special  events  manager  for 
S.  C.  Johnson  &  Son.  Inc.;  Mar- 
vin Gold,  of  Gerson.  Howe  & 
Johnson;  Jack  Lusk,  account  su- 
pervisor in  Chicago  for  Modern 
Talking  Picture  Service,  Inc.;  and 
Ken  Schwartz,  manager  of  motion 
pictures  and  presentations,  U.  S. 
Steel  Corporation,  Pittsburgh. 

The  other  seven  honor  award 
winners  included  This  is  Rotomis- 
sion.  sponsored  by  the  Airborne 
Accessories  Corp.  and  produced 
by  Ralph  Lopatin  Productions; 
Light  for  All,  sponsored  by  the 
Baltimore  (Md.)  Sunpapers;  The 
Use  and  Care  of  Twist  Drills. 
sponsored  by  the  Cleveland  Twist 
Drill  Co.  and  produced  by  Wild- 
ing, Inc.;  Design  for  Skidding. 
sponsored  by  Deere  &  Company 
and  produced  by  Reid  H.  Ray 
Film  Industries.  Inc.;  Urethane 
Seamless  Floor  and  Wall  Coatings. 
sponsored  by  Mobay  Chemical 
Company  and  produced  by  Ellis 
Dungan  Productions;  Transit  E.r- 
pressway.  sponsored  by  Westing- 
house  Electric  Corp.  and  produced 
by  Mode-Art  Pictures,  Inc.;  and 
The  Pregnant  Forest,  sponsored 
by  the  Weyerhaeuser  Company 
and  produced  by  the  Communica- 
tion Films  Division  of  Walter  Lan- 
dor  &  Associates. 


S500  Farm   Film  Professional 
Award  lo  Wisconsin  Film  Team 

A  A  team  entry  from  the  Univer- 
sity of  Wisconsin  won  the  annual 
S?00  Professional  Improvement 
Award  given  by  the  Farm  Film 
Foundation  to  recent  and  out- 
standing films  produced  by  col- 
lege, university  and  extension  film 
service  organizations  on  behalf  of 
American  agriculture.  The  win- 
ning picture.  What's  Happening 
to  Our  Landscape? ,  was  the  work 
of  cameraman  Fritz  Albert,  editor 
Peter  Baenziger,  and  narrator 
Keith  Stamm. 

The  award  was  presented  by 
Edith  T.  Bennett,  executive  vice- 
president  of  the  Foundation  at  a 
dinner  hosted  by  that  group  and 
the  Foundation  for  American  Ag- 
riculture during  the  annual  meet- 
ing of  the  American  Association 
of  Agricultural  College  Editors 
held  at  the  University  of  Nebraska 
on  July  10. 

Honorable  mention  certificates 
and  checks  for  $50  each  were  pre- 
sented to  Gustav  Landen,  of  Cor- 
nell University,  and  to  John 
Schmidt,  of  Ohio  State. 

The  winning  entries  were  se- 
lected by  Dr.  Landis  Bennett,  au- 
diovisual chief  at  North  Carolina 
State  University;  James  E.  Gibson 
of  the  National   Archives,   Wash- 


ington, D.  C.  (former  chiefi 
the  Motion  Picture  Service,  U| 
Department  of  Agriculture); 
Antony  Adolfi,  an  account  ex8 
tive  with  the  Fuller,  Smith  &  Rl 
advertising  agency  in  Chical 
Adolfi  formerly  headed  agriculll 
al  public  relations  at  Chas.  Pfi| 
&Co. 

*  *       * 

Bell  &  Howell  Announces  a  Nl 
Professional  Equipment  DivisicI 

■h  A  new  Professional  Equl 
ment  Division,  unifying  marketil 
product  management  and  mail 
facturing  functions  related  to  eI 
&  Howell  professional  motion  p| 
ture  equipment  has  been 
nounced  by  Everett  F.  Wagnl 
president  of  that  company's  Ph(l 
Products  Group.  The  current  sa| 
structure  remains  unchanged. 

*  *       * 

1 1  College  Scholarships  AwardI 
by  Da-Lite  Screen  Foundation 

<r  The   Da-Lite   Screen   Found 
tion,  Inc.,  established  in  1965 
a  memorial  to  the  founders  of  tl 
58-year-old  projection  screen  coi| 
pany   from   which   it   derives 
name,    has    awarded    1 1    schoUl 
ships  to  Indiana  high  school  st| 
dents. 

A  total  of  35  boys  and 
have  now  received  college  scholal 
ships  to  schools  of  their  choice.  I 


Experience  In  Action 


working  to  save  you 
time  and  money  on 
your  next  filmstrip. 

Yes,  Henry  Zenner,  filmstrip  director  at 
Geo.  W.  Colburn  Laboratory,  and  his  co- 
workers are  constantly  adding  to  their 
proven  experience.  This  know-how,  cou- 
pled with  our  latest  special  equipment, 
is  ready  to  save  you  many  dollars  on  your 
next  sound  filmstrip.  However,  to  take 
full  advantage  of  our  laboratory  services 
please  consult  with  Henry  and  his  staff 
before  shooting  your  first  picture. 

There  is  no  obligation.  Write,  stop  in  or 
call   now  (area  code  312)  332-6286. 


GEO.  W.  COLBURN  LABORATORY,  INC. 

164  N.  Wacker  Drive  •  Chicago.  Illinois  60605 
Telephone  (area  code  312)  332-6286 

Complete  Laboralory  Service  lor  16MM  /  Editing  /  Betording  /  Work  Prints  / 

Super  8,  8MM  S  16MM  Release  Printing  /  Titling  '  35MM  Slide  and  Filmstrip  Service 


12 


BUSINESS    SCREEI 


US 


rhe  City  Council 


color  film  about  I  the  movie  capita!  I      of  the  worlci. 


^■■¥11 


MEL  LONDON.  V.P..  485  LEXINGTON  AVE..  NEW  YORK.  N.Y.  1001 7  (212)  682  9100 
8544  SUNSET  BLVD..  HOLLYWOOD.  CALIF.  90069  (213)  Ot  2-7075 

OLPER  PRODUaONS.  INC/ INDUSTRIAL  FILM  DIVISION/A  METROMEDIA  COMPANY 


AN  INVITATION 

extended  to  the  peoples 


of  th 


e  wor 


Id 


by 

United  Air  Lines 

to  jet  throughout  the  length 

and   breadth   of  the 

United  States: 

From   the   rocky   shores  of 

historic   New   England  to  the 

enchanted   isles  of  Hawaii  .  .  . 

from   Niagara   Falls  to   Florida, 

Louisiana,   Colorado  and   Utah, 

to  the  teeming  cities  on  the 
shores  of  the   Pacific  with  .  .  . 

Their  special  film  presentation 

^iscover^merica 

Produced  by 

REID  H.  RAY  FILM 
INDUSTRIES,  INC 

in   English 

-O- 

Script  especially  revised 

for  foreign   countries  — 

translated,  narrated  and  edited  in 

Japanese 

Swedish   •   French 

Spanish   •   German 

Portuguese  &  Italian 

by 


FOREIGN  LANGUAGE 
SERVICE  COMPANY 

7046   HOLLYWOOD   BOULEVARD 

HOLLYWOOD,   CALIFORNIA   90028 

213      Hollywood    7-5128 


BEST   OF   EUROPE   AND   OTHER   LANDS  TO  COMPETE   FOR   WORLD  HONORS 

Lisbon  Hosts  the  8th  International  Industrial  Film  Festixa 

'T'he  Eighth  International  Industrial 
-'-  Film  Festival,  held  under  the  auspices 
of  the  Council  of  Federations  of  Industries  of 
Europe  (CIFE),  takes  place  in  Lisbon,  Por- 
tugal this  year,  from  September  5-10,  The  1967 
national  host  is  the  Industrial  Association  of 
Portugal.  In  recent  months  it  appeared  that  this 
event  would  be  limited  to  the  films  of  European 
member  countries  of  CIFE  but  at  presstime,  the 
Editors  of  Business  Screen  have  been  inform- 
ed that  entries  from  the  United  States,  Canada 
and  Japan  will  be  accepted. 

In  these  pages  we  present  the  national  en- 
tries of  Britain.  France.  West  Germany  and  the 
United  States.  They  provide  excellent  perspec- 
tive on  what  jurors  and  other  selectors  within 
these  countries  consider  their  best  for  this  ex- 
tremely competitive  international  event.  Entries 
from  the  European  countries  are  also  the  result 
of  annual  Industrial  Film  Competitions  and 
recipients  of  national  awards  honors.  U.  S.  en- 
tries are  selected  less  formally  by  a  special 
committee  serving  the  National  Association  of 
Manufacturers  through  this  country's  Council 
on  International  Nontheatrical  Events  (CINE). 
It  is  CINE  which  clears  the  vast  majority  of 
all  U.S.  motion  pictures  submitted  for  interna- 
tional film  festival  competition  each  year. 
National  Entry  Limited  to   15  Pictures 

A  maximum  of  15  films  can  be  submitted  by 
each  country  and  not  more  than  four  pictures 
may  be  entered  in  each  of  the  seven  festival 
categories.  Films  which  have  already  been 
shown  in  international  events  organized  under 
the  auspices  of  CIFE  or  made  two  years  before 
the  date  of  each  festival  are  excluded.  Only 
35mm  and  16mm  films  are  accepted  and  a 
maximum  of  45  minutes  of  showing  time  is  the 
preferred  length.  Each  film  is  projected  with 
the  original  sound  track  and  accompanied  at 
the  Festival  screenings  by  simultaneous  transla- 
tion in  French,  English  and  German. 

Because  35mm  or  wider  dimensions  (70- 
mm )  are  practically  a  European  "standard"  in 
Festival  presentation,  the  16mm  film  print  suf- 
fers considerably  in  competition  and  in  audi- 
ence acceptance.  At  last  year's  Industrial  Film 
Festival  (in  Venice.  Italy)  the  largest  theatre 
on  the  Lido  was  used  for  35nim  and  70mm 


International  Festi\  al  entries  will  be  screened  i 
this    modern    theatre    of    the    F.I.L.    at    LisbO}i 

projection;  16mm  entries  were  shown  to  juroi' 
in  less  desirable  screening  rooms.  An  effort  bs 
been  made  by  U.S.  selectors  and  CLNE  to  sen 
prints  in  the  larger  dimension  this  year. 

How  the  International  Jury  Is  Selected 

Films  are  judged  by  an  international  jiir. 
composed  of  a  president  and  28  member! 
These  are  organized  into  four  jury  groups  c 
seven  members  each  to  review  the  seven  festive 
categories.  Each  jury  group  elects  its  own  pres 
ident  and  these  must  represent  four  differa 
countries.  The  organizing  Federation  ( Portugai 
this  year)  retains  the  right  to  nominate  fii 
members  of  the  jury  and  among  these,  to  n; 
the  international  jury  president. 

Members  of  these  truly  international  jurie 
have  represented  very  knowledgeable  leader 
in  industrial  film  sponsorship  and  use  through 
out  Europe,  including  principals  of  various  na 
tional  industrial  federations.  Producers  or  thei 
creative  and  technical  staff  members  are  spe 
cifically  excluded  from  jury  service.  CIFE  reg 
ulations  provide  that  there  will  be  two  juror 
from  each  participating  country,  one  of  wh^i 
will  be  qualified  to  judge  technical  films 
Categories  D,  E,  F.  and  G,  and  one  substitut 
juror. 

U.  S.  Represented  at  Rouen  and  \'enice 

At  two  preceding  international  events  (ii 
Rouen,  France  in  1965  and  at  Venice,  Italy  ii 
1966,  the  publisher  of  Business  Screen  sharec 
jury  membership  with  such  well-known  U,  S 
representatives  as  John  Flory,  advisor  on  Non 
theatrical  Films  to  the  Eastman  Kodak  Com 
pany,    and   Carl   Lenz,   president   of   Moden  j 


Industrial  exhibition  halls  near  center  of  Lisbon  will  house  the  Eighth  International  Film  Festival. 


14 


BUSINESS    SCREEN 


ALL  ROADS  LEAD  TO 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FI1.M  LABORATORIES  CORPORATION.  Film  Cant»r  Building,  630  Ninth  Av«nu«.  N*w  York.  N«w  York  10036  •  Phonal  212-CO  5-7e7« 


DUMBER    4   •   VOLUME    28 


15 


The  Eighth  Inlernational 
Industrial  Film  Festival: 

(CONTINUED  FROM    THE    PRECEDING   PAGE    14) 

Talking  Picture  Service,  Inc.  All  are  agreed  that 
these  events  represent  a  formidable  showcase 
of  outstanding  industrial  motion  pictures.  There 
is  no  other  event  in  the  U.  S.  or  abroad  to  com- 
pare with  it. 

It  will  be  useful  to  those  who  contemplate 
future  entry  or  wish  to  compare  international 
standards  for  this  kind  of  competition  to  once 
again  review  the  official  International  Industrial 
Film  Festival  entry  form  details. 

Primary  questions  asked  are  (a)  what  is  the 
objective  of  the  film?  and  (b)  what  audience 
is  it  aimed  at? 

Here  is  the  way  the  categories  are  officially 
stated: 

A.  Films  on  industrial  subjects  of  general 
interest  (economic,  social,  technical,  or  scien- 
tific) and  destined  in  the  first  place  for  the  gen- 
eral public. 


B.  Films  about  industrial  materials,  projects, 
and  products  of  special  interest  and  which  were 
made  in  the  first  place  for  the  general  public. 

C.  Films  not  having  the  same  purpose  as 
those  under  A  and  B  but  which  contribute  to 
the  prestige  of  the  industry  and  were  originally 
made  for  the  general  public. 

D.  Films  on  special  industrial  materials, 
projects,  or  products  intended  in  the  first  place 
for  a  specialized  audience. 

E.  Films  on  principles  and  scientific  re- 
search with  industrial  applications  destined  for 
specialized  audiences  (teaching  institutions, 
etc.)  rather  than  those  belonging  to  categories 
A,  B,  C. 


"Best  of  Britain"  Receive  1967  Industrial  Film  Awards 

'T'he  1967  British  Industrial  Film 
-'•  Awards  competition  has  honored  18  mo- 
tion pictures  of  outstanding  merit  and  from 
these  15  titles  have  been  selected  to  represent 
Britain  at  the  8th  International  Industrial  Film 
Festival  in  Lisbon,  Portugal  on  September  5- 
10th. 

Silver  statuettes  symbolic  of  the  highest  hon- 
or given  these  sponsored  films  were  voted  the 
winners  by  a  competition  jury  made  of  mem- 
bers of  the  Executive  Committee  of  the  British 
Industrial  and  Scientific  Association.  The  com- 
petition jury  also  included  the  chairmen  or 
vice-chairmen  of  the  seven  preliminary  eval- 
uation juries.  Ronnie  E.  Tritton.  British  Petrol- 
eum Co.  Ltd.,  a  vice-president  of  BISFA,  was 
chairman  of  the  jury. 

Diplomas   and   Merit  Awards  to  30  Others 

The  awards  presentation  was  held  in  Lon- 
don on  June  13-14  following  their  showing  at 
the  Shell  Centre  Theatre.  Nine  additional  pic- 
tures were  awarded  diplomas  and  21  other 
titles  in  the  seven  competition  categories  re- 
ceived awards  of  merit. 

One  of  the  Lisbon  entries  by  Britain,  Alger- 
ian Pipeline,  received  an  additional  important 
honor:    the   annual   Export   Award.    This   oil 


"Exploring  Chemistry"  (see  page  68)  shows  how 
youngsters  can   lie  stimulated  to   learn  sciences. 


"Revolutions  for  All",  sponsored  by  Churchnians, 
uses  humor  to  alleviate  its  solid  sales  content. 

pipeline  construction  film  (see  description  in 
listing  data)  was  produced  by  Greenpark  Pro- 
ductions (in  association  with  the  Film  Produ- 
cers Guild)  for  Constructors  John  Brown 
Limited. 

The  Short  Films  Group  of  Rank  Advertising 
Films  Limited,  with  three  top  prize  winners  of 
silver  statuettes  ( also  selected  for  Lisbon  show- 
ings), was  the  "most  honored"  producer  in  this 
year's  national  competition. 

Industrial   Film  Correspondents'  Awards 

The  Industrial  Film  Correspondents'  Group, 
again  making  a  contribution  to  the  1967 
awards  program,  honored  one  individual  and 
a  sponsor  organization.  Miss  Sarah  Erulka  was 
cited  "as  the  director  of  the  film  which  most 
imaginatively  communicates  its  message."  The 
film :  Something  Nice  to  Eat,  sponsored  by  The 
Gas  Council,  was  one  of  two  top  award  win- 
ners for  that  sponsor. 

The  Correspondents  also  cited  Pirelli  Limit- 
ed (Great  Britain)  "as  the  sponsor  who  has 
shown  the  greatest  enterprise  and  imagination 
in  achieving  the  planned  distribution  of  The 
Tortoise  and  the  Hare.  The  picture  was  a  first 
prize  winner  in  its  category  at  the  7th  Inter- 


16 


national  Industrial  Film  Festival,  held  in  Ven 
ice  last  year. 

Here  are  the  details  on  the  British  Industria 
Film  selections  for  Lisbon  and  on  two  addi 
tional  statuette  award  winners  in  this  year's 
competition: 

Category  A:  Busine.ss  &  Industrial  Subjects 

The  Rise  of  Parnassus  Needy.  Sponsor:  Barclay 

Bank  Limited.  Producer:  Dick  Taylor  Cartooi 

Films  Ltd.  in  association  with  Charles  Barker  i 

Sons  Ltd. 

•  A  light-hearted  cartoon  "look"  at  the  most  im 
portant  function  of  a  banker  —  the  lending  0 
money.  With  a  bank  manager  acting  as  com 
mentator,  we  follow  the  unlikely  career  of  Par 
nassus  Needy.  Purpose:  to  explain  the  basis  01 
which  banks  lend  money.  Audience:  general  pub 
lie. 

*  *       * 

The  River  Must  Live.  Sponsor:  Shell  Internationa 
Petroleum  Co.  Ltd.  Producer:  Shell  Film  Unit 

•  A  widely-useful  study  of  river  pollution  in  Eu 
rope  (reviewed  in  BUSINESS  SCREEN,  #7,  1966 
and  how  it  can  be  overcome  by  the  treatmen 
of  urban  and  industrial  wastes.  Makes  good  use 
of  microphotography  to  show  how  minute  or 
ganisms  in  a  healthy  river  absorb  waste  and  pre 
serve  balance  of  life.  Purpose:  to  create  an  aware 
ness  of  the  problem  of  water  pollution,  whici 
transcends  national  boundaries.  Audience:  govern 
ment  and  other  local  officials  concerned  with  wa 
ter  pollution  and  the  general  public. 

*  *        * 

Category   B:  Industrial  Product  Films 
Algerian    Pipeline.    Sponsor:    Constructors    Johr 
Brown  Limited.   Producer:  Greenpark   Produc- 
tions Ltd.  in  association  with  the  Film  Producer 
Guild  Ltd. 

•  The  ever-increasing  output  of  Algeria's  Saharai 
oilfields  demanded  a  new  pipeline  outlet  to  thf 
Mediterranean.  This  film  describes  how  CJB  car- 
ried out  this  500-mile  project  from  the  Sahars 
across  the  Atlas  Mountains  to  the  sea  and  all  ol 
the  other  installations  (pump  stations,  terminals 
submarine  loading  lines  and  other  ancillary 
works).  It  was  the  largest  contract  of  its  kind  yei 
to  be  undertaken  by  a  British  contractor  and  01 
immense  economic  importance  to  Algeria.  Pur- 
pose: to  reflect  the  special  experience  of  the  con 
tractor,  not  only  in  construction  but  in  arranging 
finance  and  credit  essential  to  a  major  turnke\ 
project.  Audience:  all  organisations  concerned 
with  engineering  construction  projects  of  thi 
kind,  including  foreign  governments.  Also  for 
other  company  representation  and  public  audi- 
ences. 

Category  C:  Industrial  "Image"  Films 
Something  Nice  to  Eat.  Sponsor:  The  Gas  Coun- 
cil. Production  Consultants:  Anthony  Gilkison 
Assoc.  Ltd. 

•  The  art  of  cookery  has  spread  from  France  tc 
many  lands.  In  this  film  the  practice  of  this  arl 
by  both  geniuses  and  the  amateurs  of  the  20th 
century  is  presented  in  an  imaginative  setting 
Purpose:  to  present  luxurious  cooking  by  expert? 
so  that  ordinary  people  can  realize  that  "The  Arl 
of  Good  Cookery"  is  by  no  means  beyond  them, 
with  the  infinite  flexibility  of  the  gas  flame. 
Audience:   general   public,   especially   housewives, 

*  *        * 

The  Engineers.   Sponsor:   The  Hawker  Siddele> 
Group  Limited.  Producer:  Athos  Film  Produc- 
tions Ltd. 

•  Pictures  Hawker  Siddeley  on  earth,  in  watei 
and  in  the  air  —  from  an  irrigation  project  in 

(CONTINUED    ON     THE     FOLLOWING     PAGE     68) 


BUSINESS   SCREEN 


Now-  Color  by  Technicolor  for  all 
business  and  educational  films 


Color  by  Technicolor,  standard  of  highest  quality  and  service 
in  major  theatrical  motion  pictures  tor  more  than  half  a  cen- 
tury, is  now  being  used  to  enhance  the  effectiveness  of  business 
and  educational  films.  The  same  processes  used  in  Technicolor 
wide  screen  and  35mm  feature  films  are  being  applied  in  a  new 
Technicolor  laboratory  specially  equipped  for  Super  8  motion 
picture  print  manufacture.  Technicolor  laboratories  can  pro- 
duce prints  of  business  and  educational  films  with  the  same 
rapidity,  quality  and  service  required  in  the  theatrical  field. 


And,  of  course,  the  best  way  to  show  8mm  and  Super  8  busi- 
ness and  educational  films,  silent  or  sound,  is  to  use  one  of 
Technicolor's  portable,  cartridge-loading,  instant  projectors. 

W*-.^  Hollywood  •  London  •  Rome 

6311  Romaine  Street,  Hollywood,  California  90038  •  (213)467-1101 


IMBER    4    ■    VOLUME    28 


IT 


BIRNS   A    SAWYER 

6424  Santa  Monica  Blvd.,  Los  Angeles.  Calif.  90038 
Telephone  213/464-5166  •  Cable:  BIRNSAW 


If  you  need  what  you  don't  see  Birns  &  Sawyer 
Rents  ttiat  too!  We  have  ttie  largest  inventory  of 
production  equipment  in  the  West;  and  where  the 
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secrets  are  told  with  B&S  equipment.  Custom 
keyed  to  specific  requirements  of  both  major  and 
budget  filming  -  at  lower  cost!  Another  reason  peo- 
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Hi^ 

w^^^ 


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BARNEYS,  Sound  &  Heater 

BAHERIES 

BLIMPS 

CAMERAS,  16mm  MOTION  PICTURE 

—  Afriflen  —  Bolex 

—  Auricon  —  Cine  Special 

—  Bell  &  Howell  -  Eclair 
-Milchell 

CAMERAS,  35mm  MOTION  PICTURE 

—  Amllex 

—  Bell  S  Hov»ell  —  Mitchell 

CAMERAS,.  INSTRUMENTATION 
&  SPECIAL  PURPOSE 

—  16min  Hi-Speed  (Fastax) 

—  16mm  Hi-Speeil  (Bell  &  Howell, 
Mitchelll 

—  35mm  Hi-Speed  (Arriflex) 

—  16mm  Single  Frame  (Arriflex, 
Bolex,   Mitchell) 

—  35mm  Pulse  (Automax) 

—  70mm  Sequence  (Hulcher) 

CAMERAMAN'S  ACCESSORIES 

CAMERA  CARS 

CONVERTERS,  Rotary  &  Vibrator 

DOLLIES 

ELEMACK  DOLLIES 

ELEMACK  BOOM  ARM 

EDITING  EQUIPMENT 

—  Moviola  Editing  Machines 

—  Synchronizers.  Viewers, 
Sound  Readers 

—  Splicers.  Rewinds,  Editing  Room 

Accessories 

EXPOSURE  METERS 
GRIP  EQUIPMENT 
LENSES,  MOTION  PICTURE, 

Wide  Angle,  Normal.  Telephoto.  Zoom 

—  ArrifiexMount.    16mm 

—  ArndexMount.   35mm 

—  ■■C'-Mount 

—  Eyemo-Mount 

—  Milchell-Mount.   16mm  &  35mm 

—  ■■S"Mount 

LENSES.  INSTRUMENTATION 

—  Fastax  Raplar 

—  tigeet  Hi--'G" 

LENS  ACCESSORIES 
LIGHTING  EQUIPMENT 

—  Syluania  (Quartz) 

—  ColorTran   (Quartz) 

—  ColorTran  ("Boosted") 

—  Lowel  Light 

—  Mole-Richardson,  McAlister 
(Standard   Incandescent) 

—  Dimmers,  Cables 

MAGAZINES 

MOTORS 

POWER  SUPPLIES 

PROJECTORS,  MOTION  PICTURE 

PROJECTORS,  SLIDE,  STRIP 

&  OPAQUE 
PROJECTION  SCREENS 
SOUND  RECORDING  EQUIPMENT 
SOUND  RECORDING  ACCESSORIES 
TRIPODS  &  TRIPOD  HEADS 
TRIPOD  ACCESSORIES  &  HI  HATS 
UNDERWATER  CAMERA  HOUSINGS 
UNDERWATER  LIGHTING  EQUIPMENT 
UNDERWATER  STUDIO  TANKS 
STILL  PHOTOGRAPHIC  EQUIPMENT, 

Cameras,  Lenses  &  Accessories 


FRANCE  Selects  Its  Best 
Industrial  Films  of  1967 

TTere  are  the  winners  of  the  French  Na- 
^'-  tional  Industrial  Film  Awartds  competition 
and  that  nation's  entries  for  the  Lisbon  Festi- 
val which  opens  on  September  5th: 

Categorj-   A:   Business  &   Industrial   Subjects 

While  Waiting  for  Others   I  En   .Mtendanl   D'Au- 
tresl.    Sponsored    and    produced    hy    Concorde 
Europe  Films, 

Once  Upon  a  Time  (II  Etait  Une  Fois).  Sponsored 
and   produced   by   S.N.CF,    (Section   Centrale 
Cinema)  and  Les  Analyses  Cinematographiques. 

Nature     Rediscovered     (La     Nature     Retrouvee). 
Sponsor:    Bureau   d'Etudes   &    De    Realisations 
Urbaines.    Producer:    Films    Artistiques   &   Tech- 
niques. 

Island   of   Steel    (L'lle  d'Acierl.    Sponsor:    Esso- 

Standard     (Service  Information).      Producer: 
Cinetest. 

*  *       * 

Category  B:  Industrial  Products 

Architecture  of  Light  (Architecture  de  Lumiere), 
Sponsor:  Cie  de  Saint  Gobain.  Producer:  Les 

Analyses  Cinematographiques, 


Category  C:  Industrial  "Image"  Films 

Beghin  —  Group  Dynamics  (Beghin  —  Dynam- 
ique   d'n   Groupe).   Sponsor:   Ste   Beghin.   Pro- 
ducer: Les  Analyses  Cinematographiques. 

"Osiris",  a  film   on   atomic  energy   u:on  the  top 
award  in  Cateoorii  D  for  Films  Roger  Leenhardt. 


BUSINESS  FILM     £  ||  D  E  ■% 


FILM  SERVICING  AND 
DISTRIBUTION  PROBLEMS  SOLVED. 
COMPLETE  TV  FILM  EXPEDITING  .  .  . 
•  nd  MOTION  PICTURE  SERVICING. 
FILM  STRIPS  -  CUT.  CANNED  AND 
PACKAGED. 


V  A  C  U  U  M  A  T  E  film  pdoteciivi  treatment 
LASTING    PROTECTION    4gainsf 
OIL  -WATER-WEAR -CLIMATE 
SCRATCHES-    FINGER    MARKS 


(IVES    TROUBLE    FREE 

PROJECTION   OF  CONTINUOUS 

I  LOOP  AND  CARTRIDGE  LOADED 

FILKS  FOR  ADVERIISINC  AND 

^~^~~^         EDUCATIONAL  PURPOSES. 
for  information,   write   or  eail 

VACUUMATE  CORPORATION 

427    WEST   42na   STREET,   NEW   YORK.   N    Y. 

For  information  on  NO-EN   in   Weti 
fVlODERN   TALKING   PICTURE   SERVICE.  ir>iC. 

2400  WEST  71h  STREET  •  LOS  ANGELES.  CAL 


NO-EN 


"Tl  Etait  Une  Fois"  ivas  sponsored  and  prudu 
by  S.N.CF.  and  Les  Analyses  Cinematogra 
qties,    of    Paris;    it    won    Category    A    lion 

Mountain   Flights  (Vols  en   Montagne).   Spon 
Ste     Francaise     des     Petroles     BP.     Produ 
Cinecim, 

*  *        * 

Category  D:  Technical  Information   Films 

Long   Distance   Gas   (La    Gaz    au    Long   Coi 
Sponsor:    Gaz    de    France.    Producer:    Son 

Lumiere. 

Osiris    (Egyptian    Diety).    Sponsor:    Commissa 
a  I'Energie  Atomique. 

Route  Over  the  Atlantic   (Une   Route   Sur   I. 

lanliquel  Sponsor:  Enterprise  Campenon  B 

ard.  Producer:  Europimages  Sa. 

Overhead  Crane  Operators  (Les   Grutiers  de 
Air).    Sponsor:    Sud    .-Aviation.    Producer: 
Objectifs. 

*  *        * 

Category   E:   Industrial  Research  Subjects 

In   the   Heart   of   Steel   (Au   Couer   de    L'.Aci 

Sponsor:  Ste  Francaise  d'Electrophysique.  I 

ducer:  Guifrance  Films. 

Cryogenics      (Cryogeniel.      Sponsor:     Ste      L" 
Liquide.  Producer:  Les  Films  Caravelle. 

.\    Four-Current    Machine   (Une    Machine 

4    Courants).    Sponsored    and     produced 
S.N.CF.  (Section  Centrale  Cinema).  See  page 


YOU  NEED  THESE  2  BOOK! 

by  JOSEPH  V.  MASCELLI,  A.S.C. 
American  Cinematographer  Manu; 

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18 


BUSINESS   SCRE 


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UMBER    4    '    VOLUME    28 


LA  BELLE 

AUDIO- VISUAL 

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tery-pak  delivers  10  average  showings  per 
day.  Battery  recharges  from  110  V.  outlet. 
And  the  COURIER  weighs  only  15  pounds! 


TUTOR 

Filmstrip  with  cartridge  (or  reel)  sound.  No 
records  to  break,  jump  or  wear.  Self-con- 
tained screen.  Ideal  for  small  groups. 


MAESTRO    II 

Ideal  for  internally  produced  presenta- 
tions. Extremely  flexible  complete  tape 
recorder.  Voice  can  interject  over  program. 
Programs  can  be  constantly  updated. 

LABELLE  INDUSTRIES,  INC. 

502  S.  Worthington  St.,  Oconomowoc,  Wis  53066 


BEST     FRENCH     INDUSTRIAL     FILMS: 


(continued  from   THE   PRECEDING   PAGE    18) 

Radioagronomy    (La    Radioagronomie).    Sponsor: 
Commissariat  a  L'Energie  Alomique.  Prodacer: 
Anafilms. 


Category    F:    Manpower   Training   Films 

Computer  Unit  908  (Unite  de  Geslion  908).  Spon- 
sor:   Regie    Francaise    de    Cinema.    Producer: 
Henri  Poland. 

*       *       * 

Category  G:  Safety  Education  &  Health  Films 
Cancer-Research    and    Therapeutics    in    Villajuif 

(Le  Cancer-Recherches  et  Therapeutiques — 
Villajuif.  Sponsor:  Association  Pour  le  Developp- 
ment  de  la  Recherche  Sur  le  Cancer  de  Villajuif. 
Producer:  Films  Arlistiques  &  Techniques. 

No  Danger  (Pas  de   Risque).   Sponsor:   Commis- 
sion Audio-Visuelle  de  Securite  des  Charbonn- 
ages  de  France.  Producer:  Son  et  Lumiere. 

Time   Returned   (Le   Temps   Redonne).   Sponsor: 
Caisse  Regionale  de  Securite  Sociale  de  Paris. 
Producer:  La  Grande  Ourse  SA. 


ENTRIES  FROM  WEST  GERMANY 

Category  A:  Business  &  Industrial  Subjects 

Resonanzen.     Sponsor:     .AEG-Telefunken.      Pro- 
ducer: DIDO-Film. 

Taler,  Taler,  Du  Musst  Wandern.  Sponsor:  Bun- 
desverband    des    Privaten    Bankgewerbes.    Pro- 
ducer: UFA. 

Umwandlung.   Sponsor:   Siemens   AG.   Producer: 

Houwer-Film. 

Category    B:    Films    on    Industrial    Products 

N  —   Portrait    Eines   Elements.    Sponsor:    Ruhr- 
Sticksoff.  Producer:  DIDO-Film. 

Kleben.  Sponsor:  Henkel  &  Cie.  Producer:  Pahl- 

Film. 


Stahlfahrt.     Sponsor:     Stahlwerke 
Producer:  Ewald-Film. 


Sudwestfalen. 


Category  C:  Industrial  "Image"  Films 

Unsichtbare   Kohle.  Sponsor:   Unternehmens-ver- 
band    Ruhrbergau.    Producer:    Neue    Filmpro- 
duktion. 

Erdgas.     Sponsor:     Thyssengas     .AG.     Producer: 

Franck  Film. 

Zum  Beispeil  Frankfurt.  Sponsor:   Siemens  AG. 
Producer:  GBF. 

«        «       * 

Category     D:     Technical     Information     Films 

Transall    C    160.    Sponsor:    Vereinigte    Flugtech- 
nische  Werke.  Producer:  Porta-Film. 

Von   Pfeiler  Zu   Pfeiler.  Sponsor:    Dyckerhoff  & 

Widman.  Producer:   Arnold  &  Richter. 

*  *        * 

Category  E:  Industrial  Research 

Entwicklungsauftrag  NR  at   113.  Sponsor:  Fred- 
rich    Uhde  GmbH.   Producer:   DIDO-Film. 

Diabetes.    Sponsor:     Farbwercke    Hoechsl.     Pro- 
ducer:   LEONARIS-Film,    Boeblingen. 

Sicherheit  Sponsor:  Daimler-Benz  AG.  Producer: 

Cinecontact-Film. 

*  ♦        * 

Category  F:  Manpower  Training  Films 

Siemens  Heule.  Sponsor:  Siemens  AF.  Producer: 
GBF. 


a 

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EKTACHROME 
EF/MS 

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20 


BUSINESS    SCREE 


UNIQUE,  REVOLUTIONARY  FEATURES  OF  THIS  NEW 
CARTRIDGE/LOAD,  AUTOMATIC  MOTION  PICTURE 
SOUND  PROJECTOR  ARE  UNSURPASSED! 


JAYARK 


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►  Big  Picture... 9"  x  12"  Screen  (108  sq.  in.). 
^  Brilliant  Image  in  any  lighted  room. 
^  Full  Range ...  Quality  Sound. 

►  Truly  Portable 

►  Ultra  Compact...  11"  high,  closed;  21"  open. 

►  No  Film  Handling... All-Automatic. 
^  Cool-Burning,  Long  Life,  Quartz  Iodine  Lamp. 
^  Quiet,  Dependable,  Trouble-Free  Performance. 
^  Super  8  Film  Format. 
^  Sensibly  Priced! 

Only  a  demonstration  can  reveal  how  utterly  simple  it  is  to  operate  the  JAYARK  Super  8  .  .  .  how 
its  space  age  engineering  and  patented  design  ensure  years  of  reliable  performance  and  provide 
permanent  stability  of  sound  and  picture  under  all  operating  conditions.  2  to  26  minutes  cartridge 
capacity.  Will  play  continuously,  intermittently,  or  stop  automatically  at  film  end.  Sold  or  leased 
with  one  year  service  warranty. 

EASIEST  TO  OPERATE . . .  EASIEST  TO  CARRY. . .  EASIEST  TO  BUY 
THE  IDEAL  AUDIO-VISUAL  AID  FOR  INDUSTRY  &  EDUCATION 


us  Patents  3.271  095  3,284.155 


The  JAYARK  Super/8's  superior  advantages  are  indeed  unprecedented.  It  has  limitless 
uses  at  every  level  of  industry,  business,  education,  health  care,  science  and  govern- 
ment. Perfect  for  inplant  and  schoolroom  instruction.  Plays  vital  role  in  sales,  public 
relations,  and  sales  promotion.  Works  unattended  in  store  v^indows,  on  counters,  at 
exhibits.  Provides  best  possible  film  presentation;  longer  film  life. . .  .Ask  for  full  details! 

JAYARK  INSTRUMENTS  CORPORATION 

10    EAST    49th    STREET,    NEW    YORK,    N.Y.    10017    •    (212)    751-3232 

■  967  by  Jsyark  Instruments  Corp. 

NUMBER    4    •    VOLUME    28 


JayarV  Instruments  Corporation 

10  East  49th  St..  New  York.  N.  Y.  10017 

Please  send  full  particulars: 
Company 

Name 

Title 

Address 

City  State  Zip 


21 


Trends  in  the  BUSINESS   of  Audiovisuals 


Stan  is  currently  starring  in 
"The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  story  to  tell,  give  us  a  call 
and  well  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPOR.ATION 
FILM  DESIGNERS  *  * 
DIVISION  *  *  *  *  & 
7000  SANTA  MONICA 
BLVD  ±  HOLLYWOOD 
CALIFORNIA  *  90038 
Hollywood  3=3282    i  & 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND   RECORDINGS 


7th  Skyport  Cinema  Opened  by 
Modern  at  Seattle  Air  Terminal 

The  opening  of  another  airport 
theatre  by  Modern  Talking  Picture 
Service,  Inc.  has  extended  the  net- 
work of  these  "Skyport  Cinema" 
nstallations  in  terminal  waiting 
rooms  of  large  metropolitan  cities 
to  seven.  Latest  of  the  "free 
movie"  lounges  is  at  the  Seattle- 
Tacoma  International  Airport. 
This  busy  terminal  is  the  take-off 
site  for  many  Far  East  air  travel- 
ers. 

Modern's  Cincinnati  "Skyport 
Theatre"  (first  of  these  installa- 
tions) has  been  moved  to  the 
front  waiting  area  at  the  Kenton 
County  Airport,  a  far  more  active 
site.  The  company  recently  closed 
down  its  Eastern  Air  Lines'  ter- 
minal showcase  at  Kennedy  Inter- 
national in  the  New  York  area 
during  building  alterations. 

Sponsored  motion  pictures  most 
suitable  to  affluent  and  active  air 
travelers  are  projected  on  special 
rear-screen  installations  to  com- 
fortable lounge  areas.  They  have 
not  only  proven  a  real  boon  to 
waiting  passengers  but  are  very 
well-attended  during  the  day  and 
evening  hours  of  showing.  A  large 
percentage  of  business  travelers 
have  been  counted  among  these 
Skyport  Cinema  audiences.  • 

*        *        * 
Major  Big  City  TV  Stations 
Showing  Sponsored  Film  Titles 
^  The  myth  that  larger  TV  sta- 
tions  in   the   major   markets   will 
not   use    sponsored    informational 
films  has  been  exploded  again  by 
a  recent  report  from  Sterling  Mo- 
vies. Inc. 

In  the  year  ending  March  31, 
1967.  Sterling  Movies  reports  147 
completed  telecasts  of  sponsored 
informational  films  on  New  York 
City's  seven  VHP  stations,  many 
more  on  the  city's  two  UHF  out- 
lets. There  are  six  million  sets  in 
the  area. 

Typical  titles  and  sponsors  ap- 
pearing on  the  New  York  stations 
were:  WOR,  Design  for  Dreaming 
(Celanese  Corp.);  WNBC,  Sealed 
in  Glass  (Glass  Container  Manu- 
facturers Institute);  WPIX,  Cof- 
fee House  Rendezvous  (Coffee  In- 
formation Service ) ;  WNDT,  Wind 
of  Change,  ( Douglas  Aircraft ) ; 
WNEW,  The  Shareowner  (New- 
York  Stock  Exchange ) . 

Sterling  Movies  TV  Department 
head,  Ophelia  Brussaly,  attributes 
the  uptrend  to  "more  sophisti- 
cated, audience-minded  film  prod- 
uct from  sponsors.  If  content  has 


valid  audience  appeal,  big  city 
stations  not  only  schedule  films 
but  promote  use  through  local 
media."  • 


Nat'I  Confectioners  Association 
Awards  Film  Scripts  to  Wilding 

ir  The  Public  Relations  Com- 
mittee of  the  National  Confection- 
er's Association  has  approved 
three  five-minute  motion  pictures. 
The  action  was  taken  during  the 
recent  annual  meeting  of  the  As- 
sociation in  Chicago  and  creative 
script  work  has  been  awarded  to 
Wilding,  Inc. 

The  films  cover  such  themes  as 
How  to  Lose  Weight  by  Eating 
Candy;  How  to  Drive  Safely  and 
Fight  Fatigue:  and  How  to  Relieve 
Tension  With  a  Candy  Break. 
They  will  show  in  schools,  to 
community  groups,  etc. 

In  February,  1966,  NCA  began 
distribution  of  an  earlier  film. 
Wonderful  World  of  Candy.  This 
1 4 '/i -minute  sound-film  was 
shown  through  libraries  of  Mod- 
ern Talking  Picture  Service,  Inc. 
to  nearly  eight  million  viewers  in 
slightly  more  than  one  year  of  dis- 
tribution. The  new  five-minute 
films  will  "back  up"  the  longer 
picture,  according  to  NCR  Public 
Relations  Committee  chairman 
Tico  Bonomo,  and  will  be  shown 
concurrently. 

Robert  L.  Richards,  president  of 
the  Association,  told  the  dele- 
gates that  "with  the  phenomenal 
success  of  Wonderful  World  of 
Candy  —  which  we  fully  expect 
to  continue  to  serve  audiences  for 
many  more  years  —  we  are  con- 
vinced that  the  film  medium  is  one 
of  the  best  vehicles  to  tell  the 
positive  story  of  our  product  to 
the  American  public."  • 


Quality-Bilt 

Film  Shipping  Cases' 

•  Best  quality  domestic  fibre 

•  Heavy   steel   corners  for 
added  protection 

•  Durable  1"  web  straps 

•  Large  address  card  holder 
with  positive  retainer  spring 

•  Sizes  from  400'  to  2000' 
OTHER  "QU.^LITY-BILT"  ITEMS: 

Salon  Print  Shipping  Cases 

Sound  Slidefilm  Shipping  Case» 
(for  Transcriptions  &  Filmstrios  I 

2"  X  2"  Glass  Slide  Cases 

Filmstrip  Shipping  Cases  (hold  u 
to  6  strips  plus  scripts) 

Write  direct  to 
manufacturer  for  catalog 

m.  SCPESSIER 

361  W.  Superior  St.,  Chicago  10,  1 
Phone:  3 12-SU  7-6869 


For  the  BEST  in  audiovisual  product; 
and  services,  turn  to  the  companie 
who  advertise  in  BUSINESS  SCREEM 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"^ 

Area  Code  213/459-1019 

.  .  .  will  handle  v/ith  care,  all  your  West  Coast  production 
requirements  —  negotiate  name  talent  —  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film   Production   Services   &  A-V   Conununications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


22 


BUSINESS    SCREEN 


SOMETIMES  AT  CAPITAL 


\\. 


}  (. — — 


(  ! 


Hazel  gives  our  timers  the  eye 

She  does  it  instinctively.  You  see,  the  Hazeltine  instantaneous  color  film  analyzer  is  an  electronic  pre- 
viewer  for  analyzing  color  film  to  determine  proper  printing  exposure  and  color  balance.  We  just  bought 
one  ...  to  give  our  timers  a  hand  in  getting  your  work  through,  faster.  You  might  say  "in  a  wink". 


FILM   LABORATORIES.  INCORPORATED 
470  E  STREET  S.W. .  WASHINGTON.  DC.  20024. PHONE  (202)  347.1717 
1998  N.E.    ISOIh  STREET  •NORTH   MIAMI.   FLORIDA  33161  .PHONE  (305)  9494252 


NUMBER    4    '    VOLUME    28 


23 


UIE  nSKED  mETRO/KRlURR 
TO  HEIP  SOLVE  OUR 
PROIESSinC  PRORIERIS- 
THEV  OFFERED  HO  SOIUTIORS! 


"With  our  Mefro/Kalvar  Model  135/16  Printer-Processors  we're  pro- 
ducing our  own  filmsfrip  prints  without  chemical  solutions  or  darkroom," 
says  Dr.  Samuel  N.  Stevens,  Jr.,  President,  Psychotechnics,  Inc.,  Chicago, 
Illinois,  specialists  in  reading  training  aids  for  industry  and  education. 


You  too  can  enjoy  the  simplicity  of  producing  top-quality,  long  wearing, 
B&W  release  prints  with  Metro/Kalvar's  Printer  Processors  and  unique, 
heat  developing,  dry-process  print  films.  Operating  at  speeds  up  to 
100  fpm,  the  Model  135, 16  provides  both  printing  and  processing  In  a 
single  pass.  Requiring  only  electrical  power,  installation  of  the  desk-top 
Model  135/16  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro/Kalvar  process,  no  special  operator  skills  are  needed. 

Write  today  for  details  on  how  a  Metro/Ka/var  program  can  benefit  you! 


METRO/KALVAR,  Inc. 

745  Post  Road,  Darien,  Conn.  06820  203  655-8209 

A  JOINTLY  OWNED  SUBSIDIARY  OF  MGM,  INC.  AND  THE  KALVAR  CORPORATION 


SIGHT  &  SOUND 

SMPTE's  1967  Progress  Medal 
Awarded  (o  Gordon  A.  Chambers 

■•-  Gordon  A.  Chambers,  director 
of  engineering  services  at  the  East- 
man Kodak  Company,  will  be  the 
recipient  of  the  1967  Progress 
Medal  Award  presented  annually 
by  the  Society  of  Motion  Picture 
and  Television  Engineers.  SMPTE 
president  G.  Carleton  Hunt  will 
present  the  gold  medal  during  spe- 
cial ceremonies  at  the  Society's 
102nd  Semiannual  Technical  Con- 
ference in  Chicago,  Monday,  Sep- 
tember 18. 

The  Progress  medal  is  given  in 
recognition  of  inventions,  research 
or  development  which,  in  the 
opinion  of  the  Society,  "has  re- 
sulted in  a  significant  advance  in 
the  development  of  motion  picture 
or  television  technology."  Cham- 
bers' many  contributions  cover  the 
period  from  1921  when  he  was 
first  employed  as  an  assistant  phy- 
sicist in  the  Kodak  Research  Lab- 
oratories, through  1926  when  he 
began  fulltime  work  and  assisted 
in  the  early  development  of  the 
science  of  sensitometry  and  its  ap- 
plication to  sound  on  motion  pic- 
tures and  in  quality  control  of 
sound  motion  picture  film  process- 
ing. 

In  April,  1929.  when  he  was 
transferred  to  the  West  Coast  Di- 
vision of  Kodak's  Motion  Picture 
Film  Department,  in  Hollywood. 
Chambers  assisted  in  experimenta- 
tion and  development  of  special 
films  for  sound  recording;  training 
of  studio  engineers  in  sensitome- 
try, densitometry  and  processing 
control.  He  supervised  the  installa- 
tion of  Eastman  Model  II-B  sen- 
sitometers  in  each  Hollywood  mo- 
tion picture  film  processing  lab- 
oratory and  a  system  for  calibra- 
tion of  standardized  light  sources 
for  these  then-new  instruments. 
Also,  he  personally  supervised  the 
introduction  of  the  Capstaff  den- 
sitometer and  its  use  in  the  motion 
picture  industry. 

Long  active  in  affairs  of  the 
Society,  he  was  appointed  director 
of  engineering  services  at  Kodak's 
Rochester  headquarters  on  Feb- 
ruary 1.  1965.  He  retires  from 
that  company's  service  shortly, 
after  41  years  of  continuous  and 
fruitful  service  to  his  company.  • 

^'  *  ft 
Jack  Birns  on  10-Week  Tour  of 
Far  Eastern  Producers,  Dealers 
■fr  Currently  touring  the  Orient 
and  visiting  motion  picture  pro- 
ducers and  equipment  dealers  in 
Japan.  Hong  Kong.  Formosa. 
Vietnam,     and     .'\ustralia.     Jack 


Birns,  president  of  Birns  &  Sa 
yer.  Inc.  of  Hollywood  has  i 
turned  to  familiar  lands. 

He  covered  the  Orient  as  a  ci 
respondent/photographer  for  Ln 
and  was  responsible  for  mai 
dramatic  pictures  during  his  co 
erage  of  postwar  China.  Formes 
the  Philippines  and  Southea 
Asia  from   1947  to   1950. 


QQ  QQ  QQ  QC 

Specialists  in 
Main  and  Credit  Titles 

for  industrial  films  for  50  years 

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Complete  Art  &  Design  Setup 
—  also  Animation  &  Opticals  — 

NO  CHARGE  FOR  ROUGH  LAYOUT 
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NATIONALLY-KNOWN   WEST 

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PRESENTATION  &  AUDIO-VISUAL 

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Estbl.  14  yrs.,  slidefilm,  meeting- 
and  other  creati\e  services  as  well 
as  A-V  equipment  dealerships  and 
rentals.  L..A..  based.  Servicing  150 
West  Coast  Blue  Chip  accounts. 
$15,000  equipment-rental  inven- 
tor^'.  Owner  semi-retiring;  will  re-; 
main  limited  period  as  sales  and? 
consultant  if  desired.  SIO.OOO 
down  pavment.  extended  temi';. 

Box  3A-67 
Business  Screen  Magazine 

7064   Sheridan    Rd        •       Chicago,    III     6062« 


UNUSUAL  OPPORTUNITY 

for  a  growing  manufacturing 
firm,  to  acquire  valuable  patents 
and  trade  mark  rights  on  latest 
accessories  for  large  and  small 
recording  tape  or  movie  film. 
SPECL\L  point-of-sale  package. 
SPECIAL  reel  etc.  Write: 
Box  4B-67 
Business   Screen   Magazine 

7064   Sheridan    Rd        •       Chicago,    III     60626 


24 


BUSINESS    SCREEN 


champagne  lighting 
on  a  beer  budget? 


Of  course.  Charles  Ross  answers  every  budget  need.  Many  of  the  country's 
largest  motion  picture  producers  appear  on  our  extensive  list  of  customers.  But 
whether  your  company's  big  or  small . .  .there's  only  one  requirement  for  do- 
ing business  with  us— you  must  insist  on  the  finest  lighting  equipment  in  the 
industry!  Send  for  a  schedule  of  rental  rates. 


THE  EAST'S  ONLY  SPECIALIST  -  LIGHTING  /  GRIP  EQUIPMENT  /  PROPS  /  GENERATORS  /  RENTALS  /  SALES  /  SERVICE 
SOLE   DISTRIBUTOR   OF   MOLE-RICHARDSON    COMPANY    PRODUCTS    IN    GREATER    NEW   YORK^Q 

INC.,  333  West  52nd  Street,  New  York  10019.  Area  212  Circle  6-5470 


NUMBER    4    ■    VOLUME    28 


25 


NUMBER  6  IN  A  SERIES 


OKAY  FOR  SOUND!  Years  ago,  all  sound 
recording  for  motion  pictures,  on  location 
or  in  the  studio,  was  made  directly  on  film. 
Later,  magnetic  recording  came  into  its  own 
— /4"  tape,  16MM  and  35MM  magnetic  film. 
Early  'A"  magnetic  recorders  were  a  problem 
because  they  were  always  in  and  out  of 
"sync".  Perforated  magnetic  film  was  by  far 
the  best,  but  these  recorders  were  expensive, 
heavy,  and  bulky.  Today,  with  lightweight 
equipment  and  improved  synchronization 
techniques,  the  ''-t"  tape  recorder  is  used  ex- 
tensivelyandeffectivelyfor  location  recording. 

Any  recorder  that  can  record  two  tracks  can 
be  modified  for  sync  recording.  A  small 
amount  of  the  60  cycle  AC  can  be  fed  into 
the  second  or  B  recording  channel.  (CAU- 
TION— Only  a  qualified  electronic  technician 
should  make  this  modification.)  The  second 
head  will  then  record  a  sync  pulse  that  later 
will  be  scanned  in  the  rerecording  process. 
A  synchronous  camera  motor  must  be  used 
and  powered  by  the  AC  source. 

It  is  recommended  that  dialogue  be  recorded 
at  15"  or  J'A"  per  second.  The  recorder  and 
camera  should  run  at  least  five  seconds  be- 
fore clap  sticks  are  used.  This  allows  sufficient 
sync  pulse  to  be  recorded  enabling  the  play- 
back unit  to  "lock  in"  on  the  sync  signal.  It 
is  recommended  that  1  'A  mil  tape  of  the  "low 
print"  variety  be  used.  The  base  can  be  poly- 
ester. Mylar,  or  acetate.  If  16MM  or  35MM 
magnetic  film  is  used,  it  is  advantageous  to 
use  full  coat  rather  than  edit  stripe.  All  tape, 
new  or  used,  should  be  bulk  erased  before 
recording.  Never  depend  on  any  erasing 
mechanism  on  any  recorder.  Record  and  play- 
back heads  should  be  kept  clean.  Magnetic 
heads  can  be  easily  magnetized,  so  make  sure 
that  you  keep  screw  drivers,  pliers,  etc.  away 
from  the  heads.  Heads  should  be  demagne- 
tized regularly.  You  would  be  surprised  at  the 
amount  of  noise  and  distortion  that  can  be 
introduced  by  a  slightly  magnetized  record 
head. 

Microphone  placement  is  an  art  in  itself.  The 
only  suggestion  that  can  be  made  here  is  to 
place  the  microphone  in  relationship  to  the 
picture  on  the  screen.  For  example:  the  mi- 
crophone in  a  long-shot  must  be  farther  away 
than  in  a  close-up  so  the  resulting  sound  is 
properly  related  to  the  picture.  Neck  micro- 
phones, so  often  used  today,  will  not  fulfill 
this  requirement.  A  microphone  on  a  boom 
is  preferred.  Good  microphones  with  a  uni- 
directional or  cardioid  pattern  are  recom- 
mended for  dialogue  recording.  Always  make 
sure  that  the  microphone  is  correctly  im- 
pedance matched  to  the  recorder  input.  In 
narration  recording  or  close  microphone 
placement,  avoid  placement  directly  in  front 
of  the  mouth.  This  lends  to  increase  breathy 
sounds  and  sibilants.  It  is  not  always  possible 


to  make  a  perfect  recording  because  of 
acoustics  encountered  on  location,  but  care- 
ful choice  of  microphone  and  position  can  be 
a  tremendous  help. 

It  is  essential  that  the  recording  engineer  hear 
all  of  the  sound  with  the  correct  frequency 
response  that  is  being  recorded.  An  average 
set  of  earphones  is  not  adequate.  They  should 
be  the  best  available.  Make  sure  they  also 
have  the  correct  impedance  match  to  the  re- 
corder monitor  circuit. 

All  recorders  have  volume  indicators.  The  VU 
meter,  often  used  in  radio  applications,  in- 
corporates a  slow  acting  needle  that  indicates 
an  average  of  the  sound.  A  VI  meter  gives 
rapid  needle  indication  and  is  preferred. 
Neon  bulbs  or  oscilloscopes  are  instantane- 
ous m  action  and  are  extremely  accurate,  but 
more  difficult  to  use.  The  recordist  should 
know  what  kind  of  volume  indicator  he  is 
working  with,  and  he  must  learn  how  to  eval- 
uate its  reactions  to  continous  tones  and 
short  bursts  of  audio.  Continuous  tone  is 
often  used  in  the  beginning  of  a  take  to  indi- 
cate the  maximum  level.  Unfortunately,  many 
times  the  program  material  has  no  relation- 
ship whatever  to  this  reference  tone. 

After  location  recording,  normal  procedure 
is  to  have  a  sound  studio  rerecord  the  original 
sound.  Always  furnish  good  logs  indicating 
footage  and  program  material  to  be  rere- 
corded. The  studio  rerecording  is  usually 
done  on  16MM  or  35MM  magnetic  film. 
These  perforated  films  can  be  cut  in  absolute 
synchronization  with  the  picture  film.  The 
original  recording  is  usually  put  away  for  pro- 
tection. If  the  location  recording  was  made 
on  perforated  film,  normal  procedure  would 
be  to  edge  number  both  the  original  and  re- 
recorded film.  Now  you  can  cut  the  rere- 
corded film  as  you  would  a  daily,  and  later 
match  the  original  by  edge  numbers  that  will 
be  used  in  the  "mix".  In  a  good  studio  there 
is  practically  no  loss  in  the  rerecording  step, 
so  many  editors  mix  from  the  rerecorded  film 
and  file  the  original  for  protection.  When 
editing  magnetic  material,  make  sure  your 
magnetic  reader  is  operating  properly.  There 
have  been  occasions  where  defective  reader 
amplifiers  have  fed  a  spurious  signal  back  to 
the  pickup  head  and  ruined  a  beautiful  re- 
cording. Splices  can  be  made  with  Mylar 
splicing  tape  or  on  a  standard  film  splicer.  If 
a  good  splicer  is  used,  and  the  splicing  blades 
and  the  scissors  used  in  cutting  are  demag- 
netized, it  is  not  necessary  to  bloop  magnetic 
splices. 

After  cutting  the  dialogue  tracks,  sound  effect 
tracks,  music  tracks,  we  move  to  the  sound 
studio  for  a  "mix".  The  mix  and  the  transfer 
to  optical  film  will  be  taken  up  in  Article  7 
of  the  Series. 


byron 


2S 


BUSINESS    SCREEN 


I  NUMBER    4    •    VOLUME    28 


27 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


a<ye^ 


i^oM-  o^jeA^- 


American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,  SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST  FORTY- FOURTH   STREET, 
NEW  YORK,N.Y.10017«(212)  MU2-4450 

For  the  finest  in  audiovisual  production  and  services,  depend  on  these 
bigger,  better  pages  of  the  industry's  leoding  source;  Business  Screen. 
Read  by  over  8,000  buyer-executives  in  U.S.  business  and  trade  groups. 


SCREEN  EXECUnVE 

Stewart  Wolfe  Heads  Advertising 
and  PR  at  DeLuxe/Ceneral  Labs 

X  Stewart  J.  Wolfe  has  been  ap- 
pointed director  of  advertising  and 
public  relations  for  DeLuxe  Lab- 
oratories. Inc.  and  that  company's 
General  Film  Laboratories"  divi- 
sion. According  to  Neal  Keehn, 
vice-president  sales,  who  announc- 
ed the  appointment.  Wolfe's  re- 
sponsibilities also  include  promo- 
tion. 

The  new  DeLuxc/General  exec- 
utive has  broad  managerial  exper- 
ience. He  has  been  associated  with 
Parke.  Davis  &  Company  and 
American  Motors  Corporation  in 
public  relations  and  company  pub- 
lication posts  and  was,  more  re- 
cently, in  the  Lincoln-Mercury  Di- 
vision of  the  Ford  Motor  Company. 
He  has  also  served  as  national  rec- 
ognition, promotion  coordinator 
and  marketing  manager  for  the 
Palace  Corporation,  a  Michigan 
mobile  home  manufacturer. 

Wolfe  is  a  former  editor  of  Com- 
munication Central,  published  by 
The  Jam  Handy  Organization  for 
Chevrolet  Motor  Division  dealer- 
ship management.  His  experience 
includes  radio  broadcast  program- 
ming, service  with  the  United  Press 
and  various  newspaper  posts. 

An  electrical  engineering  gradu- 
ate of  Purdue  University,  the  new 
ad/p.r.  exec  has  been  active  in 
many    professional    organizations. 


•  Complete  producers  services 

,  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILM 
LABORATORIES,  INC. 

A  DIVISION  OF  WOMEtCO  ENTERPRISES,  INC. 

65N.W.  Third  St.,  Miami.  Fla.  33128 

Phone  (305)377-2611 

850  Seventh  A\/e.,Rm.  901, 

New  Yorli.  N.Y,  Phone:  (212)  586-7650 

WRITE  FOR  FREE  CATALOG 


serving  as  president  of  the  Intern 
tional  Council  of  Industrial  Ec 
tors.  He  is  a  member  of  Sign 
Delta  Chi  and  the  Public  Relatioi 
Society  of  America. 

*        *       * 

Audio  Elects  Nicklos  Cancilla  an 
Stephen  Rothfeld  Vice-President 

"  Audio  Productions,  Inc.,  of  Ne 
York     and     Los     Angeles,     h; 
elected  two  vice  presidents,  it  hi 
been     announced     by     Peter 
Mooney.  president. 

Nicklos   J.    Cancilla.   elected 
vice-president,    joined    Audio 
1944.  He  has  been  serving  as  an 
mation  supervisor  for  the  firm 

Stephen  Rothfeld,  also  electe 
a  vice-president — TV  Administra 
tion,  joined  Audio  in  1961.  H 
had  been  in  charge  of  managemen 
of  the  firm's  TV  operations. 

^  *  * 
William  Self  Named  Chairman  o 
8th  Int'l  Broadcasting  Awards 
-■  The  8th  annual  Internationa 
Broadcasting  Awards,  sponsorec 
by  the  Hollywood  Radio  and  Tele 
vision  Society,  has  a  new  genera 
chairman.  William  Self,  executive 
vice-president  of  20th  Centur> 
Fox  Television,  will  hold  that  posi 
as  the  Society  prepares  for  it; 
1967  television  and  radio  commer 
cial  competition. 

Commercials  broadcast  durind 
1967  are  eligible;  entry  lists  will 
close  on  December  8.  1967.  Tro-| 
phies  will  be  presented  in  19  tele-l 
vision  and  radio  categories  at  the 
traditional  awards  dinner  { March 
12,  1968).  Herminio  Traviesas  is 
president  of  the  Society:  he  is  vice- 
president  and  broadcast  director 
of  Batten.  Barton.  Durstine  &  Os- 
born  ad  agency,  in  Los  Angeles. 
For  entry  details  address:  Holly- 
wood Radio  and  Television  Soci- 
ety. 1717  North  Highland  Avenue, 
Hollywood.  Calif.  90028.  • 

EXECUTIVE     NEWS     ON     PAGE     30 


28 


BUSINESS    SCREEN! 


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no  place 
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second  best 


That's  professional  cameraman,  Peter  Jackson  of  Yorkshire, 
England  withljis  Krriflex  I6S,  filming  a  dramatized  but  completely 
realisticcave  "rescue".  Members  of  a  local  volunteer  Rescue 

Association  constitute  the  cast. 

The  scene  depicted  shows  the  "victim"  suitably  equipped  with 

breathing  apparatus,  about  to  be  submerged  for  the  passage  through 

a  "duck"— a  point  where  the  roof  of  the  cave  and  river  meet. 

In  every  field  of  endeavor— when  outstanding  achievement 

calls  for  maximum  contribution  by  men  and  equipment 

—there's  no  place  for  second  best. 


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The  only  truly  compact  and  lightweight  16mm  and  35mm  professional  motion  picture  cameras— world 
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The  new  A-V  MATIC  is  a  complete  unit  with  built-in  screen 
and  sound.  It  features  a  Program  Hold  Control  (picture  and 
record  can  be  stopped  instantly  for  study  or  discussion)  .  .  . 
shows  bright  pictures  even  in  lighted  room  .  .  .  has  plug-in  for 
earphones  .  .  .  dependable— built  for  continuous  use. 

WR/re  FOR  LITERATURE 

DUKANE  CORPORATION  rjrf^'^'.f^ri'^,.. 

DCPT.    ES7-. 


When  ordering  a  new  subscription  or  forwarding  a  renewal  order,  please 
be  sure  to  include  your  Zip  Code  Number.  Our  circulation  records  are 
compiled  by  Zip  Codes,  according  to  U.  S.  Post  Office  regulations.  To 
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Or  heavy,  or  complicated.  Just  rugged 
and  reliable.  Like  the  new  Bauer  P6. 
The  most  compact,  lightweight,  auto- 
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From  one  of  the  world's  largest  manu- 
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equipment. 

The  P6  delivers  everything  you  want  in 
a  school,  business  or  industrial  pro- 
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extended  to  4000  feet,  with  optional 
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clude dynamic  microphone,  accessory 
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throw  and  larger  pictures  are  desired. 
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CREEN  EXECUTIVE 

Dennis  Knife  Now  Exec  Producer 
in  Wolper  Industrial  Film  Unit 

.  Dennis  H.  Knife  has  been  ap- 
pointed executive  producer  for  the 
Industrial  Film  Division  of  Wolper 
Productions.  Mel  London,  vice- 
president  of  the  Wolper  film  unit, 
announced  the  appointment  last 
month. 

Knife  was  formerly  a  producer- 
director  at  Wilding.  Inc.  and  pre- 
viously had  been  with  "Candid 
Camera"  as  an  editor  responsible 
for  the  creation  of  musical  spe- 
cialties. His  Wilding  credits  in- 
clude Light,  a  GE  film;  Ideas,  for 
Sylvania;  The  Auto  USA:  Green 
On  the  Land  (Deere  &  Com- 
pany); and  Story  Behind  a  Name. 
for  Sinclair.  • 


Filmex  Inc.  Names  )oseph  Tinney 
Exec.  Vice-President  for  Projects 

l>  Joseph  L.  Tinney  has  joined 
Filmex.  Inc.,  New  York,  as  execu- 
tive vice-president/projects.  Previ- 
ously he  had  been  manager  of 
commercial    production    for    five 


Filme-x    e.\ec    v. p.:    Joseph    Tinney 

years  for  the  Colgate-Palmolive 
Company. 

In  disclosing  his  future  plans  for 
the  expansion  of  the  company, 
president  Robert  Bergmann  stated: 

"Mr.  Tinney's  arrival  at  Filmex 
is  a  giant  step  toward  the  achieve- 
ment of  our  ultimate  goals  of  de- 
velopment. He  is  responsible  for 
the  establishment  of  new  ap- 
proaches to  commercial  produc- 
tion as  well  as  the  creation  of 
television  programming."  • 


Directors  Group  Names  King 
To  Head  Business  Films  Unit 

ir  Ben  Gradus  has  announced  the 
appointment  of  Walter  King  as 
managing  director  of  his  Films  for 
Business,  Industry  and  Govern- 
ment Unit  at  Directors  Group. 
Inc.,  New  York. 

Mr.    King    was    most    recently 


Ian  Latimer,  head  of  the  Shot 
Films  Group  (uithiii  the  Adverth 
ing  Fi/m.s  Divviioti)  of  the  Ran, 
Organization,  England,  was  a  re 
cent  and  welcomed  visitor  to  tk 
United  States,  enroute  to  Expo  ff 
at  Montreal  where  his  company' 
film  "Rtder.^  of  the  Elements"  is  fee 
t tired  screen  attraction  of  the  Can 
adian  Steel  Companies  Pavilion. 


Vice  President  in  charge  of  thi 
Edward  H.  Weiss  advertisinj 
agency's  New  York  branch,  ant 
Account  Supervisor.  He  is  a  vet 
eran  executive  producer  and  di 
rector,  with  long  experience  ii 
films,  TV  and  radio.  • 


Gene  Carr  Now  Production  V.P 
at  Calvin-DeFrenes,  Philadelphia 

y>  Gene  A.  Carr,  well-known  tc 
factual  film  producers  and  users 
as  the  "m.c."  and  host  at  the  an- 
nual Calvin  Workshops  in  Kansa' 
City,  has  been  named  vice-presi- 
dent for  production  of  Calvin-De- 
Frenes Corporation,  in  Philadel- 
phia. Stephen  A.  Ciechon.  presi- 
dent of  the  eastern  Calvin  affiliate 
concern,  confirmed  the  appoint- 
ment. 

At  Kansas  City,  Carr"s  actual 
position  was  that  of  a  Calvin  Sen- 
ior Producer.  His  background 
covers  27  years  of  experience  in 
communications'  media.  For  the 
past  15  years  he  has  been  exclu- 
sively engaged  in  the  planning, 
writing  and  direction  of  factual 
motion  pictures,  both  as  an  in- 
dependent producer  and  as  a  Cal- 
vin staff  member.  • 
*        *       * 

Warren  Hart  Joins  |am  Handy's 
Motion  Picture  Planning  Staff 

<-  Warren  Hart  has  joined  The 
Jam  Handy  Organization  as  a 
member  of  that  company's  motion 
picture  planning  staff.  His  appoint- 
ment was  announced  by  Everett 
Schafer.  senior  vice-president  ir 
charge  of  Jam  Handy  planning  anc 
programming  at  headquarters.      • 


BUSINESS    SCREEr 


Over  10,000,000  film  shipments 
ago,  Plio-Magic  introduced 
our  first  reel  improvement. 


Cusloi 
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Thirty  years  experience  in  plastics  makes  the 
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PlioMagic.  the  historic 
^  innovation  by  Plastic 

Reel  Corp.,  origi- 
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plastic  film  reels 
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costs  while  en- 
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edges  —  bane  of  anyone  who 
handles  film. 

Plio-Magic  material  isactually60% 
lighter  than  old-fashioned  metal  reels 
which  means  you  save  a  whopping  60% 
on  every  reel  you  ship. 

Our  16mm  reels  are  supplied  in  600.  800, 
1200.  1600.  and  2200  foot  sizes.  Also  avail- 
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Join  the  film  industry  leaders  who  appreciate 
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MUMBER    4    •    VOLUME    28 


31 


REAR  PROJECTION 
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Leading  Ladies:  Stars  of  Industry  Events 


American  Women  in  Radio  &  TV 
Elect  Susan  Wayne,  Calla  Fricke 

i-;  Two  women  active  in  the  spon- 
sored film  field  were  among  the 
officers  recently  elected  by  Amer- 
ican Women  in  Radio  and  Televi- 
sion, a  national  association  with 
headquarters  in  New  York. 

Susan  Wayne,  president  of 
Gotham  Film  Productions,  Inc., 
was  elected  first  vice-president  of 
AWRT,  and  Calla  Fricke,  direc- 
tor of  client  service.  Modern  Talk- 
ing Picture  Service,  was  re-elected 
treasurer. 

Other  officers,  elected  at  the 
annual  meeting,  June  19  at  the 
Advertising   Club   of   New    York, 


New  AWRT  officers  (I  to  r):  Susan 
Wmjne,  finst  vice-pre.iidei\t;  Bar- 
bara Greenbcrg,  prciHdent:  and  Cal 
Fricke,  tvho  was  re-elected  treasurer. 

were:  Barbara  Greenberg,  East 
Coast  representative  of  TV  Guide, 
president;  May  M.  Dowell,  direc- 
tor of  special  projects,  CBS  News, 
second  vice-president;  Katherine 
O'Connor,  staff  assistant — press 
relations,  U.S.  Steel  Corporation, 
corresponding  secretary;  and  Mar- 
jorie  Bassett,  manager  of  Radio 
and  TV,  British  Travel  Associa- 
tion, recording  secretary.  • 

=^       *        * 
Los  Angeles  Advertising  Women 
Honor  Feminine  Film  Producers 
■A-  The  annual  "Lulu"  awards  giv- 
en by  the  Los  Angeles  Advertising 
Women's  group  at  their  21st  an- 
nual   Achievement    Awards   cere- 


ESKO  TOWNELL 
Writer- Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


s 


monies  in  that  city  on  May  lOt 
were  shared  by  several  of  the  fili 
industry's  active  women  pre 
ducers. 

Receiving  golden  "Lulu"  trcl 
phies  in  the  Television  and  Fili 
category  of  this  competitio 
among  western  ad  women  werl 
Betty  Jane  Williams,  of  the  Lock 
heed-California  Company,  for  he| 
public  service  motion  picture  T. 
Catch  a  Shadow,  prepared  for  th 
U.S.  Navy  by  that  Burbank  com 
pany;  Ann  Deming.  of  Pictures  fo 
Business  (Los  Angeles),  for  , 
sound  slidefilm  sponsored  by  th 
Towel  Saver  Corporation;  am 
Norma  Fulcher,  Carson/Roberts 
Inc.  ad  agency,  for  a  business  filn 
sponsored  by  Vassarette. 

Certificate  of  Merit  winners  in 
eluded  Florence  H.  Fowler,  o 
Vista  Productions  (San  Fran 
Cisco )  for  her  public  service  film 
sponsored  by  Mills  College;  Frai 
Harris  Tuchman,  of  Harris-Tuch 
man  Productions,  for  a  StarKis 
Tuna  sound  slidefilm;  and  Bett 
Hopkins,  United  Way,  Inc.,  for  ; 
sound  slidefilm  aimed  at  voluntee: 
recruitment. 


Jackie  Rivett  Becomes  Director 
at  the  Niles  Studio  in  Chicago 

iv  Joining  the  growing  list  ol 
women  active  in  leading  roles 
within  the  factual  film  industry  is 
Jackie  Rivett,  recently  named 
director  at  the  Fred  A.  Niles  Com- 
munications Centers,  Inc.  She 
joined  the  Niles'  studios  three 
years  ago  as  an  assistant  director. 
According  to  Fred  Niles.  presi- 
dent of  the  firm.  Miss  Rivett  will 
now  become  part  of  the  TV  crea- 
tive group  at  the  studio  in  Chi- 
cago, where  she  will  concentrate 
on  television  commercial  work, 
"With  more  than  60  per  cent  of  all 
commercial  television  advertising 
aimed  at  women,  we  think  it's 
time  to  meet  that  challenge,"  Niles 
commented  in  announcing  the  ap- 
pointment. 


PROFESSIONAL 


TITLE  Typographers 

and 

Hot-press  Craftsmen 

SINCE  1938 

Vriri  /or  FREE  ryft  Aarl 


i 


KNIGHT  TITLE  SERVICE 

145  West  45lh  St.,  New  Yorli,  N.  Y. 


32 


BUSINESS    SCREEN 


i;:'^*!*^^ 


J>- 


-v 


*-'r*M 


THE  ROAD...  a  dramatic  doc 


iji 


the  work  of 


^  the  Frontier  Nursing  Service  of  Wj|f!d«iver,  Kentucky 


Vision  Associates,  Inc.,  680  Fi 


^i 


lie,  New  York  City 


America's  leading  film  laboratories  don't 
brag  about  their  Treise  processors 


PARTIAL  VIEW  OF  TREISE  FINAL  ASSEMBLY  AREA 


they  just  keep  buying  them! 


If  you're  in  the  market  for  a  continuous  lab 
processor,  we  suggest  you  talk  to  anyone  of  our 
many  outstanding  customers.  He'll  tell  you 
things  about  Treise  that  we  wouldn't  dare  say 
about  ourselves  (  —  without  blushing,  that  is!) 
Sound  like  bragging?  Yes,  sir!  We  know  we're 
good,  and  we'd  like  everyone  to  hear  about  it! 

When  you  buy  a  Treise  processor,  you  get 
many  features  that  no  one  else  offers ,..  — Like 
precise  temperature  control  through  the  most 
advanced  proportional  pneumatic  system  yet 
designed.  Plus  a  unique  transport  system  that 
provides  unparalleled  consistency  and  excep- 
tionally smooth  performance.  Plus  fully  metered 
replenishment,  balanced  turbulation,  superior 
fibre-glass  construction,  and  a  host  of  other  fea- 
tures too  numerous  to  mention. 

It  goes  without  saying  that  a  Treise  proces- 
sor meets  or  exceeds  all  film  manufacturers' 
specifications. 


What  does  all  this  add  up  to?  — Just  one  thing... 
Every  Treise  processor  guarantees  unvaryingly 
consistent  quality  and  performance  —  end  to  end, 
side  to  side,  roll  to  roll,  day  to  day.  This  is  the 
kind  of  performance  you  should  demand  from  a 
processor... and  can  take  for  grranted  when  you 
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Ure 


Write  for  free  catalog  on  our  complete  line 
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ENGINEERING,  INC. 


1949      FIRST      STREET     .     SAN     FERNANDO.     CALIF.     (213)     365-3124 


34 


BUSINESS    SCRI 


5  U.  S.  Films  to  Compete  for  World  Honors  at  Lisbon  Festival 

Entries  Selected  by  (JIISE  and  the  ISatiunal   As>ociation   of   .■Manufacturers 


Ix'HE  Official  United  States  Entries  for 
i-l  the  Eighth  International  Industrial  Film 
Festival  at  Lisbon  next  month  were  these  15 
jutstanding  films,  selected  by  a  joint  com- 
■nittec  of  the  National  Association  of  Manu- 
acturers  and  the  Council  on  International 
Nontheatrical  Events. 

j  The  U.  S.  will  submit  films  in  all  seven  of- 
'^icial  festival  categories  and  at  least  four  of 
:hese  titles  will  be  presented  in  the  preferred 
?5mm  dimension.  Here  are  the  pictures  which 
;ompete  for  the  U.S.  at  Lisbon: 

I  Category  A:  Industrial  Films  of  General  Interest 

(economic,  social,  technical  or  scientific) 
Imagination  10.  Sponsor:  Champion  Papers,  Inc.  I 
1  Producer:  Morion  Goldsholl  Design  Associates. 
;•  Pays  tribute  to  railroading  in  America,  pre- 
senting a  vivid  diar>-  of  freight  and  passenger 
irains;  the  work  and  life  of  people  who  run  them; 
k  panorama  of  the  U.S.  scene.  1 

I  ...  I 

Small  Miracle.  Sponsor:  IBM  Corporation.  Pro- 
ducer: Henry  Sirauss  Productions,  Inc. 
[  In  an  imaginative  portrait  of  world  around  us, 
the  film  describes  man"s  unending  search  for 
Knowledge  to  help  place  modern  technology  in 
historic  and  philosophic   perspective. 

•  *        • 

A  Touch    of    Diamonds.   Sponsor:    The   Norton 
Company.   Producer:   Ba\    State   Film   Produc- 
tions. 

r  The  extraction  and  careful  sorting  of  industrial 
diamonds  taken  from  the  Kimberly  Mines  in 
Africa  begins  the  processes  of  manufacture  of 
Igrinding  wheels  at  Norton  plants  where  research 
find  technical  skills  are  highlighted. 

•  *        * 

Category  B.  Industrial  Materials  and  Products 

Kids  and  Cookies.  Sponsor:  National  Biscuit  Com- 
pany. Producer:  .Audio  Productions.  Inc. 
Candid  and  delightful  visual  studies  of  the  re- 
actions of  young  children  on  a  tour  of  this  baker's 
manufacturing  lines  are  accompanied  by  their 
spontaneous  comments, 

•  •        • 

The  Growing  Edge.  Sponsor:  International  Min- 
I  erals  &.  Chemical  Corp.  Producer:  Empire 
Photosound  Incorporated. 

•  The  scientist's  quest  to  help  create  a  more 
Ibouniiful  earth  is  related  with  startling  camera 
ilechniques.  employing  time-lapse  photography, 
ilens  adaptations  and  color  effects  as  sequences 
'move  from  the  atom  to  modern  fields  and  gardens 

The  growth  sciences:  at  the  edge  of  discovery. 

... 

Castom.  Spon.sor:  E.  T.  Barwick  Mills,  Inc.  Pro- 
ducer: Kahana  Film  Productions. 
■  Manufacture  of  custom  carpeting  is  pictured, 
from  dye-mix  and  dyeing,  hand-weaving  of  the 
individual  design  by  a  single  craftsman  through 
hand-finishing  processes  (backing,  glueing,  com- 
bing, sculpturing  and  edging). 

•  •        • 

Category  C:  Institutional  &  Corporate  Idvntil,> 

Discover    America,    Sponsor:    United    Air    Lines, 
Producer:  Rcid  H.  Ray  film  Industries,  Inc. 

•  The  .Vmcrican  scene  filmed  entirely  from  the 
helicopter  is  accompanied  by  an  original  music 
score  b\  Igor  Stravinsky.  Commenlarv  by  Burgess 
t  Meredith  as  the  camera  covers  25  states  and  5 1 

important  areas  from  coast-to-coasl  and  Hawaii, 


NUMBER    4    '    VOLUME    2B 


My  Garden  Japan.  Sponsor:   International   Min- 
erals &  Chemical  Corporation.  Producer:  Em-  | 
pire  Photosound  Incorporated.  ] 

•  The  bond  of  nature  so  characteristic  of  the  Jap- 
anese people  is  exemplified  in  their  traditional  art 
and  culture,  especially  within  the  beautiful  gar- 
dens of  Japan.  .A  visual  tribute  to  this  esthetic 
and  philosophical  approach  to  life  which  was  se- 
lected for  showing  in  the  United  Nations  Pavilion 
at  EXPO  67  this  year.  I 

*  •        . 

Category  D:  Special  Industrial  Materials 

Atomic  Power  Todaj:  Service  With  Safety.  Spon- 
sor:   Atomic    Industrial    Forum    and    the    U.S, 
Atomic    Energy    Commission.    Producer:    Seneca 
Productions,  Inc. 

•  The  economical  cost,  dependability  and  safety 
aspects  of  atomic  power  are  compared  with  that  of 
water  power  and  from  fossil  fuels.  The  building 
of  an  atomic  power  plant  is  followed  by  scenes  of 
other  utility  installations. 

*  *        * 

The   Designer.  Sponsor   Machine    Design    Maga- 
zine. Producer:  Pelican  Motion  Pictures. 

•  The  work  of  the  industrial  design  engineer  is 
carried  from  consumer  products,  heavy  machinery 
to  supersonic  aircraft.  The  narrator  discusses  the 
problem  of  the  information  explosion  in  modern 
technology,  worldwide,  and  the  steps  being  taken 
to  help  engineers  and  educational  institutions  to 
keep  up  with  developments. 

Category  E:  Scientific  Principles  &  Research 

The  World's  Most  Modem   Plate   Mill.  Sponsor: 

Bethlehem  Steel  Corporation.  Producer:  Mode- 
Art  Pictures.  Inc. 

•  Following  sequences  of  the  construction  of  a 
160-inch  plate  mill  at  this  steel  maker's  Burns 
Harbor  Plant,  the  film  pictures  operations  which 
"set  new  standards  of  excellence." 

«        •        • 
Sandia  Spinoff.  Sponsor:  Sandia  Corporation. 

•  This  company's  laminar  cleanroom  principle 
is  shown  through  animation  and  live  action  as 
many  industrial  and  medical  applications  of  com- 
pany developments  are  illustrated,  such  as  ion 
plating;   automation   of  printed  circuits. 

*  *        * 

Categorv  F:  Manpower,  Management  Training 

Ideas.  Sponsor:  Sylvania  Electrical  Products.  Inc. 
Producer:  Wilding,  Inc. 

•  Methods  of  Svlvania  design  and  production  of 
color  television  and  micro-circuitry  equipment 
are  explained;  complex  demands  imposed  on  the 
engineer  in  these  fields  are  discussed. 

... 

Category  G:  Health  &  Safety  F'ducalion 

Everything  to  Lose.  Sponsor:  Caterpillar  Tractor 

Company.  Producer:  Calvin  Productions. 
■  The  serious  consequences  of  ignoring  shop  safety 
rules  are  shown  as  the  film  takes  up  actual  in- 
stances of  to  point  out  safety  rules  for  people 
who  work  around  machine  tools  and  material- 
handling  equipment.  For  worker  safety  education. 

You  and  Office  Safet).  Sponsor:  Xerox  Corpora- 
tion.   Producer:    Holland-Wcgman    Productions. 

•  With  a  light,  amusing  approach,  some  very  hard 
facts  about  common  hazards  in  offices  are 
brought  "home"  to  viewers  and  constructive  cor- 
rective measures  are  presented. 


CALENDAR  OF  EVENTS 

FOR    THE    AUDIOVISUAL    EXECUTIVE 

AUGUST 
August  11-15:  Fifth  International  Labor  Film 
Festival,  Montreal,  Canada. 

•  .       • 

August  20-24:  Biological  Photographic  Associ- 
ation   .Annual    Meeting,    Royal    York    Hotel, 
Toronto,   Canada. 

•  •        * 

August   20-26:   2 1  si   .\nnual  Conference,  Uni- 

versitj  Film  Producers  As.socialion.  Univ.  of 

So.  Dakota.  Vermillion,  South  Dakota,  is  host. 

•  •        . 

August    20-Sepl.    3:    21st    International    Edin- 
burgh Film  Festival,  Edinburgh.  Scotland. 

SEPTEMBER 

September  5-10:  Eighth  International  Indusirial 
Film  Festival,  sponsored  by  the  Council  of 
Industrial  Federations  of  Europe.  Lisbon.  Por- 
tugal is  site  of  this  year's  event. 

«        «        • 

September  17-22:  Society  of  Motion  Picture  & 
Television   Engineers.  Technical  Conference 
&  Equipment  Exhibit.  Edgewater  Beach  Hotel. 
Chicago. 

»        »       » 

September    23:    Canadian    Film    Awards   cere- 
monies. Toronto,  Canada. 

OCTOBER 

October  6:  15lh  .Annual  Columbus  Film  Festi- 
val   "Chris"    Awards    Banquet,    Fort    Hayes 
Hotel,  Columbus.  Ohio. 

«       «       . 

October  16-19:  Industrial  Audio-Visual  Asso- 
ciation. .Annual  fall  meeting  (members  onlyl. 
Cleveland.  Ohio. 

*  .       . 

October  16-20:  International  Management  Him 
A«ard  Competition,  linalist  Judging.  New 
York  City.  Entry  lists  to  close  Sept.  \^.  Write 
for  entry  data  to:  .A.  G.  Toran.  Society  for 
.Advancement  of  Management.  Inc..  16  W. 
4()lh  St..  N.Y.C.   10018. 

•  •        • 

October  19-20:  Seventh  International  Film  and 

TV  Festival  of  New  York.  New  York  City. 

Contact:    Industrial    Exhibitions.    Inc.,     17    E, 

45lh  Sl„  New  York,  N.  Y.  for  entry  details. 

•  •       • 

October  20-29:  1  Ith  .Annual  San  Francisco  In- 
ternational Film  Festival.  Primarily  theatrical 
event  but  includes  section  judging  "Film  as 
Communication."  For  entry  details  to  that 
competition  write  Stewart  Macondray,  co 
W.  A.  Palmer  Films.  61 1  Howard  St.  San 
Francisco.  Calif. 

•  •        . 

October:  National  Safelv  Film  Contest  Awards 
Presentation,    durmg    National    S;<lct>    Con- 
gress. Chicago.  111.  Date  to  he  announced. 

NOVEMBER 

November     1:     Freedoms     Foundation     Film 

.Awards:  entrv    list  closes.   For  entry   forms 

write:  Freedoms  Foundation,  Valley  Forge.  Pa. 

•        •        • 

November    17:   .Annual  CINE   Exhibition   and 
International     Film      Awards     Pre*enlati«m. 

NF\    Aiidiloriiim.  W  .i-.hinglon.  P    C 


BUSINESS    SCREE 


1 


sync  sound 
without  a  blimp: 
how  to  spend 
the  day  shooting 
not  setting  up. 


Why  is  the  camera  crew  so  often  called  an  hour 
before  the  cast?  The  lighting  is  one  reason. 
Another  is  the  time  and  effort  it  takes  to  set  up 
a  blimped  camera.  The  NPR  weighs  20  pounds 
and  it  needs  no  blimp. 

That's  the  day's  first  setup.  But  what  about  the 
others?  A  crab  dolly  saves  you  from  having  to 
haul  the  rig  yourself,  but  the  angles  you  can  get 
with  it  are  limited.  Taking  one  on  location  is  a 
pain  in  the  neck.  The  NPR  gives  you  sync  sound 
without  a  blimp  —  and  it  needs  no  AC  power. 
If  you  want  a  really  high  angle,  you  can  climb  a 
tree  with  it  in  one  hand,  like  a  briefcase. 

Changing  lenses,  setting  the  stop  and  focus- 
ing are  all  slowed  down  by  a  blimp,  even  if  it's 
a  "self-blimp."  Changing  magazines  is  even 
worse.  We  all  know  what  a  disruption  that  can 
be.  People  leave  the  set;  the  lights  are  killed. 
When  the  camera  —  and  blimp  —  are  ready,  the 
director  has  to  establish  the  mood  and  con- 
tinuity all  over  again,  poor  chap.  The  NPR's 
pre-threaded  magazine  can  be  changed  in  five 
seconds.  If  you  happen  to  run  out  in  mid  scene, 
it  just  means  another  take.  Immediately. 

With  the  NPR  you  get  more  shot  in  a  day.  You 
also  get  precise  reflex  viewing,  registration- 
pin  movement,  a  rotating  two-lens  turret,  a  con- 
stant-speed motor  with  sync-pulse  generator 
and  automatic  clapper,  five-second  magazine 
changes  and.  of  course,  you  get  blimp-free 
silence.  You  get  more  shot;  and  you  don't  have 
to  get  up  an  hour  before  the  cast.  Why  not 
write  to  us  for  the  new  free  NPR  brochure? 


Franchised  dealers:  east  coasl.  F4BCEC0.  Camera  Marl.  Camera 
Service  Center.  General  Camera  Corp  .  S.O.S.  Pnolo  Cme  Opl'CS. 
Claus  Gelotle:  middle  west:  Behrends  Inc  .  Victor  Duncan  Company; 
south-  Frye  Photo;  west  coast:  Brooks  Camera.  Mark  Armistead, 
Gordon  Enterprises.  Eclair:  7262  Melrose  Ave  ,  Los  Angeles  90046. 

motion  picture  cameras  since  1909 


NUMBER    4    •    VOLUME    28 


37 


Skeins  That  Bind  EXPO:  "A  Study  in  Form 

The    Versatile    Rule    of    Steel    at   Canada's    Vi  oriel    Exhibitio 


Scope  and  \ariet)'  of  scenes  in  color  film  "Imagination  10"  arc  shown. 
Cinematic  tribute  to  the  railroads  tyf  America  was  produced  for  Champion 
Papers,  a  division  of  U.S.  Plywood,  by  Morton  GokithoU  Design  Associates. 

Tribute  to  Railroading:  "Imagination  10" 

Visual  Imagery  Helps  Introduce  a  Champion  Paper  Monograph 


■^lEWERs  OF  "Imagination  10" 
'  a  new  I7-minute  color  film, 
produced  for  Champion  Papers  by 
Morton  Goldsholl  Design  Asso- 
ciates, are  going  to  get  an  urge  to 
ride  a  train. 

Which  is.  in  a  sense,  the  film's 
purpose  since  this  vivid  cinematic 
diary  of  the  freights,  the  passenger 
trains  and  the  work  and  life  of  the 
people  who  run  them  is  a  visual 
tribute  to  railroading  in  America. 
It  is  also  a  filmed  introduction  to 
"Imagination  10".  one  of  a  series 
of  distinguished  monographs 
printed  on  Champion  papers.  The 
film  has  already  been  selected  to 
represent  the  U.S.  at  the  8th  In- 
ternational Industrial  Film  Festi- 
val in  Lisbon  and  in  other  over- 
seas film  events  this  year. 

Mort  Goldsholl.  a  gold-medal 
Art  Director  of  the  Year,  has 
created  this  picture  with  character- 
istic discernment  and  interpreta- 
tion of  beauty  found  in  the  com- 
monplace. There  is  a  rich  tapestry 
in  the  motion  and  still  shots  which 
he  and  his  people  captured  in  14 
states,  almost  from  coast-to-coast. 
A  variety  of  climates,  night  and 
day  sequences,  desert  and  forest 
locales  as  well  as  city  and  wilder- 
ness scenes  move  across  the 
screen. 

Blend  of  the  Old  and  New 

At  Green  Bay.  Wisconsin.  Gold- 
sholl photographed  the  old  trains 
in  the  National  Railway  Museum. 
One  vintage  steam  locomotive 
was  fired  up  especially  for  this 
picture.  Switchmen  assembling 
transcontinental     freights    in     an 


enormous  Chicago  rail  yard  be- 
came a  study  of  strength  and 
nimbleness. 

Sound  plays  an  important  part 
in  Imagination  10  as  the  hiss  of 
steam  and  throb  of  diesels.  the 
waiter's  call  to  the  diner,  the  con- 
ductor's "all  aboard"  and  the  click 
of  steel  on  rail  joints  come  near 
being  treasured  hi-fi  material  for 
the  railroad  buff. 

Titles  and  credits  for  the  pic- 
ture move  and  sound  like  trains. 
Touches  of  humor,  like  the  red 
lantern  blob  that  follows  the  last 
title  across  the  screen,  will  warm 
viewer's  hearts.  Periodically, 
throughout  the  picture,  scenes 
from  the  printed  version  of  "Im- 
agination 10"  are  interspersed  to 
show  how  paper  can  capture  the 
essence  of  a  subject  and  retain  it. 

Showing  to  the  Customers 

Champion  Paper  distributors 
and  prospective  customers  are  the 
film's  primary  audience  but  it  wi 
be  popular  among  club  groups,  in 
schools  and  among  art  and  design 
groups  when  the  word  gets 
around.  Agency  for  the  Goldsholl 
production  was  Needham.  Harper 
&  Steers.  Inc.  of  Chicago,  who  al- 
so furnished  the  accompanying 
commentary. 

As  Mort  Goldsholl  says.  "The 
film  was  meant  to  be  a  poetic  es- 
say on  what  the  railroad  was  and 
is."  He  adds,  "Whether  in  film  or 
on  paper,  imagination  builds 
awareness,  making  the  old  new, 
making  the  unknown,  uncovering 
new  ways  of  seeing  things  and 
helping  others  to  see,  too."  • 


A  Little  Sleeper  of  a  motion 
picture  that  was  almost  never 
born  is  now  causing  considerable 
favorable  comment  from  group 
audiences  across  the  country. 

The  film  is  A  Study  in  Form, 
sponsored  by  the  American  Iron 
and  Steel  Institute.  Its  genesis  was 
a  tentative  project  to  construct  a 
motion  picture  on  the  uses  of  steel 
at  Expo  67.  Cinematographer 
Dick  Durrance  was  dispatched  to 
Montreal  last  October  to  record 
highlights  of  the  building  then  go- 
ing on  at  full  force  prior  to  the 
winter  shut-down  at  the  Expo  site. 

His  footage  was  eye-filling,  but 
the  budget  originally  allocated  to 
the  project  had  been  diverted  to 
other  uses,  so  the  film  —  kept  just 
for  the  record  —  was  put  away  in 
a  storage  vault,  un-edited,  not 
much  wanted,  and  almost  unseen. 

Come  early  March  this  year. 
and  AISI  officials  began  to  cast 
about  for  something  to  lend  a  few 
minutes  of  added  grace  to  the  In- 
stitute's important  bi-annual  De- 
sign in  Steel  Awards  dinner  to  be 
held  at  the  Waldorf-Astoria  March 
30.  At  this  affair,  the  audience, 
itself,  of  top  designers,  engineers 
and  architects  is  the  focus  of  the 
evening.  It  was  felt  that  an  out- 
side speaker  might  tend  to  slow 
things  down  too  much,  just  when 
the  program  needed  a  lift. 

The  award-winning  designs  — 
for  such  items  as  skyscrapers  and 
coffee  pots  —  would  be  shown  on 
screen  by  slides,  so  it  was  thought 
that  a  motion  picture  would  fit  in 
rather  nicely.  Especially  a  film 
showing  the  design  flexibility  of 
steel  in  modern  construction. 

It  became  quickly  apparent 
that  the  makings  of  the  exact  film 


which  could  do  the  job  prope 
were  stashed  away  in  the  vai 
So,  with  21  days  to  go,  executiv 
at  H  &  K  Marketing  Servii 
Company,  a  division  of  Hill 
Knowlton.  public  relations  ci 
sultant  to  the  Institute,  dug  out  t 
footage,  called  in  editor  Jean  O? 
and  the  music  services  of  Rt 
Gaffney,  and  went  to  work. 

The  resulting  film,  A  Study 
Form  was  gracefully  worked  in 
an   ingredient   of  the   remarks 
John  P.   Roche,  president  of  t 
Institute,   on   the   evening  of  t 
Design  in  Steel  Awards  with  i 
markable  success  and  to  great  a 
claim  from  the  distinguished  a 
dience. 

The  film  is  a  composite  exprc 
sion  of  the  skills  of  the  designe 
engineer  and  architect.  It  depic 
the  incidents  of  a  few  days  in  tl 
building  of  four  of  the  maji 
pavilions  at  Expo  67  —  the  U. 
dome  of  geometric  steel  forms,  tl 
West  German  "tent"  supported  f 
steel  cables,  the  Russian  swaybac 
steel  construction,  and  Canadia 
inverted  pyramid. 

Durrance's  photography  is  in 
aginative  and  impeccable,  an 
Oser's  magic  timing  sense 
thoroughly  evident.  The  story 
told  entirely  with  pictures  an 
music  —  no  words.  But  the  mear 
ing  —  the  enormous  flexibilit 
and  capabilities  of  steel  —  come 
through  with  crystal  clarity. 

Because  reaction  to  the  filr 
was  so  good  on  its  only  showini 
it  became  inevitable  that  the  pub 
lie  should  be  interested  as  wel 
This  has  proved  to  be  eminentl 
true.  Nationwide  distribution  i 
through  regional  offices  of  Asso 
ciation  Films,  Inc.  • 


Scene  from  ".A  Study  in  Form"  u/iir/i  pictures  the  use  of  steel  at  Expo 


BUSINESS   SCREEN 


ffOHl 


:e  Bureau  of  Advertising  of  the  Ameri- 
can Newspaper  Publishers'  Association,  one 
whose  functions  is  to  compete  with  TV  and 
her  media  for  the  client's  advertising  dollar. 


!^ 


(M 

les  film  as  daringly  and  creatively  as  the  most 
inging  TV  commercial  in  One  Every  One 


id  Six-Tenths  of  a  Second,  32-minute  color 
m  produced  for  the  Bureau  of  Advertising 
,  Audio  Productions.  Inc. 
.Audio,  which  has  been  experimenting  with 
ich  TV  and   avant-garde  film  techniques  as 
iL-  hidden  camera,  hidden  mike  and  stop  mo- 
rn with  notable  success,  makes  uses  of  the 
iicma-verite   technique    in    this    picture   with 
ratifying  results. 
The  title  derives  from  a  statistic  —  "one  new 
ar.  used  car.  truck  must  be  sold  every  one  and 
\  tenths  of  a  second  in  the  United  States  dur- 
ig  1967  in  order  to  equal  the  19  million  sales 
f  1966."  To  attain  this  goal,  considerable  sums 
[ill  be  spent  in  advertising.  Bureau  of  Adver- 
ising  vice-president  and  creative  director  Steve 
•ohmer  went  into  the  project  with  .Audio  as  a 
leans  of  communicating  to  ANPA  members 
he  ways  in  which  advertisers  use  newspaper 
a  sell  cars  — •  thus  helping  them  to  get  their 
hare  of  the  advertising. 

Creativity's  an  Elusive  Bird  on  N\  ing 
Audio  moved  its  cameras  right  into  the  of- 
ices  of  a  sizable  number  of  agency  creative 
nen  and.  in  their  own  words  and  those  of  the 
iccount  men  —  showing  their  own  layouts  and 
rxplaining  their  rationale  —  let  them  talk  of 
'heir  various  approaches  to  using  the  news- 
oaper  medium.  A  sample  of  the  post-transcript 
I —  rough,  unvarnished,  with  all  the  warts  on  — 
shows  how  fascinatingly  effective  cinema-verite 
ban  be  if  used  imaginatively.  It  steps  up  the 
reality  of  a  situation  and  the  impact  of  a  mes- 
sage. Look  at  just  a  line  or  two  out  of  a  "bull 
session"  at  Young  &  Rubicam  among  vice- 
president  and  associate  creative  director  Bill 
Stadnik.  Copy  Supervisor  Bo  Moroz.  Vice- 
President  and  creative  director  Don  Dolen  and 
copy  supervisor  Russ  Hare,  discussing  the 
lagency's  Plymouth  newspaper  campaign. 

" — didn't  we  start  out.  we  wanted  something 
that  would  go  across  the  whole  Plymouth  line, 
all  the  cars.  We  wanted  something  that  was 
conquest  oriented." 

"Right." 

"We  wanted  something  that  appealed  to  a 
younger  profile." 

"Oh,  yeah,  I  remember  the  crazy  broad  with 
the  tail." 

(laughter). 

"Well,  as  I  remember  it,  we  started  out  wiili 

"Yeah,  with  a  heart.  We  had  tails  on  it  and 
arrows  through  it  and  horns  on  it." 

"  Welt,  the  line  you  came  up  with  —  the  orig- 
inal line  was  'Plymouth  is  out  to  win  you  over' 

"Over,  yeah." 

"Period." 

"Yeah.  So  then  we  added  a  heart,  and  we 
tested  the  heart  with  the  tail.  A  nd  it  tested  very 
very  well." 

There  is  a  ring  of  actuality  in  the  dialogue, 
in  the  broken  expressive  sentences,  the  break- 


.\t  the  D.  P.  Brother  Advertising  .\genc) ,  uii  Olds- 
inohilc  canipaifiit  is  cxplaimd  to  llon.s  Mandell 
by  {.seated,  left  to  right)  vice-pretitlent  and  pro- 
duction manager  Don  Delozicr;  .tenior  vice-presi- 
dent Val  Corradij:  and  Walts  Wacker,  senior  vice 
president  for  media,  marketing  and  research. 


Che\rolet  ads  are  background  as  Campbell- 
Euald  executive  vice-president  and  creative  di- 
rector Kcn.tinger  Jones  ( left ) ;  account  executive 
Betty  Frankman;  Audio  director  Hans  Mandell 
and  Sieve  Sohmer,  vice-president  and  creative  di- 
rector of  Bureau  of  Advertising  discuss  a  scene. 


Candid  Film  Techniques  Add  Zest  to  Film  on  Advertising 

.\ulo  Industrv's  Reliance  on  Newspaper  Space  Told  in  a  32-Minute  Audio  Film 


ing   in   and   hesitations,   that   no   writer  could 
bring  off. 

Audio's  crew,  under  the  leadership  of  award- 
winning  director  Hans  Mandell.  working  close- 
ly with  Steve  Sohmer.  invaded  just  about  every 
agency  with  a  major  auto  account,  as  well  as 
car  dealerships  in  Seattle.  Euless.  Texas,  and 
Lapeer.  Michigan,  and  the  press  room  of  the 
Cumberland.  Maryland.  News. 

A  Ford  Dealer's  Photo-Taking  Session 

A  sequence  at  the  Helm-Lary  Ford  dealer- 
ship in  Euless.  Texas,  was  particularly  inven- 
tive and  amusing.  The  principals  are  shown 
during  actual  photo-taking  for  their  ad  cam- 
paign, based  on  the  Batman  theme,  in  which 
both  are  in  Batman  costumes. 

.Agencies  covered  in  the  film  are  Young  & 
Rubicam  for  Plymouth.  Chrysler  and  Imperial; 
MacManus.  John  and  Adams  —  Pontiac  and 
Cadillac;  Kenyon  and  Eckhardt  —  Mercury; 
D.  P.  Brother  —  Oldsmobile;  Benton  &  Bowles, 
for  American  Motors;  J.  Walter  Thompson  — 
Ford;  Campbell  Ewald  —  Chevrolet;  B.B.D.  & 
O.  for  Dodge;  and  McCann  Erickson  for  Buick. 

Editing  Takes  Film  to  an  I'pbeat  Ending 
From  the  extensive  footage  taken,  32  min- 
utes was  beautifully  honed.   Not  the  least  of 
achievements    was    managing    to    present    the 
many   participants   with  equal   emphasis,   pre- 


E^ 

1^         wHRv;' 

^B^^K^KI^mi  y.-: - 

Hi 

Pete  Peterson  and  his  son  are  Rambler  dealers  in 
LaPeer,  Michigan.  They're  pictured  as  they  .scan 
a  liH-al  newspaper  advertising  featuring  their 
product  ami  helping  launch  a  local  sales  cam- 
IHiign  on  beludf  of  wit  model  line. 


sumably  a  factor  of  some  importance  to  the 
client. 

The  film  closes  on  a  soaring  upbeat,  with  a 
helicopter  shot  of  Bureau  of  Advertising  presi- 
dent Jack  Kauffman  standing  on  the  roof  of 
Detroit's  Cobo  Hall  for  his  summation.  When 
he  finishes,  the  camera  just  takes  off  and  keeps 
climbing  as  Kauffman  shrinks  to  pinpoint  size 
in  a  moment.  Very  effective,  very  creative  and 
the  right  touch  for  signing  off  of  this  excitingly- 
made  advertising  media  promotion.  • 


John  Gahagan  {foregrouiul) .  creative  director  at 
McMatms,  John  &  Adams,  makes  a  point  during 
.session  on  a  Cadillac  advenising  campaign,  as 
glimpsed  in   this  Bureau  of  .\dvertising  jncture. 


Special  Report  on  E.XPO 

TO    BE   FEATURED   IN    NEXT   ISSUE 

An  illustrated  special  report  on  the 
role  of  audiovisuals  at  EXPO  67.  the 
great  Canadian  World  E.xhibition.  will 
he  provided  our  readers  in  the  forth- 
coming Number  Five  issue.  Its  fascina- 
ting pages  will  include  a  full  color  rc- 
\  lew  of  My  Garden  Japan  ( the  out-stand- 
ing U.  S.  film  in  the  UN  Pavilion)  and 
factual  background  on  every  other  out- 
standing film  and  technique  being 
presented  at  E.XPO.  We'll  bring  it  all  to 
you  in  these  big  pages  next  month.         • 


NUMBER    4   •   VOLUME    28 


39 


'The  Subject  Is  Wine"  for  Cresta  Blanca 


Company "s   Salesmen   Fin<l   Slidefilni   a   "Happy   Medium"   for 
Consumer    Presentations    That    They    Make    at    Wine-Tastings 

C^LESMEN  in  the  Cresta  Blanca 
^  Wine  Company's  nationwide 
network  are  being  aided  by  a  new 
12-minute  audiovisual  program  at 
their  regularly-scheduled  organiza- 
tion   "wine-tastings"    out    in    the 


field.  The  program  titled  The  Sub- 
jeer  Is  Viine  utilizes  an  "open- 
end"  technique  which  permits  the 
salesman  to  literally  move  out  of 
his  introductory  talk  into  the  au- 
diovisuals. 

While  still  speaking,  he  quietly 
switches  on  a  DuKane  Micromatic 
sound  filmstrip  projector  and  his 
■words  become  the  narration  for 
visuals  on  the  lighted  screen.  And. 
just  as  easily,  he  stops  talking  and 
recorded  narration  takes  over. 
With  no  cues  to  either  electrician 
or  projectionist,  a  live  talk  has 
segued  into  an  audiovisual  presen- 
tation. 

Salesman's  His  Own  "M/C" 

Created  for  Cresta  Blanca  by 
the  Mazin-Wycoff  Company,  of 
New  York,  the  program  permits 
the  salesman  to  serve  as  his  own 
projectionist  and  master  of  cere- 
monies as  well  as  guest  speaker. 
The  program  is  said  to  be  first  of 
its  kind  developed  by  a  U.S. 
vintner  for  consumer  showings. 

"We've  been  presenting  wine 
tastings  to  service  clubs,  civic, 
church  and  temple  groups  for  years 
and  know  they've  been  success- 
ful," explains  Ronald  Kassin,  Cres- 
ta Blanca  executive  vice-president. 
"Each  of  our  sales  reps  puts  on  at 
least  two  a  month  and  they  are 
invariably  followed  by  increased 
local  sales  of  our  products. 

Technique  That  Met  a  Problem 

"Good  as  our  salesmen  are  on 
their  feet,  we  felt  they  would  be 
even  better  if  their  basic  message 
could  be  standardized  in  an  in- 
teresting fashion  with  film  and 
sound.  But  we  wanted  to  retain 
the  easy  informality  and  audience 

""Champagne  is  for  gaiety,  at  any- 
time" saya  the  narrator  of  this 
scene  in  Cresta  Blanca  slidefilm. 


contact  at  which  they  had  become 
so  skilled.  That  need  was  solved 
by  the  open-end  technique." 

Much  of  the  film  is  a  tongue- 
in-cheek  spoof  of  narrow-minded 
idiocies  of  wine  snobs  .  .  .  the  rest 
a  simplified  explanation  of  the 
care  taken  in  producing  premium 
California  wines.  The  narration, 
recorded  by  John  Connell — and 
the  visuals — have  fun  with  both 
subjects. 

Audiences,  Salesmen  Like  It! 

The  open-ended  "tail"  of  the 
audiovisuals  eases  directly  into  the 
wine  tasting,  usually  of  three  Cres- 
ta Blanca  California  labels. 

"Audiences  dote  on  the  combi- 
nation," Mr.  Kassin  says,  "after 
only  three  tastings  at  which  we 
used  this  medium,  our  New  York 
manager  had  more  demands  for 
bookings  than  he  and  his  staff 
could  handle  in  a  month. 

"As  for  our  field  men.  they  ob- 
jected at  first  to  lugging  around 
the  projector.  Now  they're  asking 
for  a  second  one  as  a  stand-by 
against  accidents.  The  audiovisuals 
give  them  confidence  because  they 
know  it  goes  over. 

"It  also  cuts  down  the  amount 
of  time  they  have  to  speak,"  Mr. 
Kassin  concluded  with  a  twinkle.   • 


Behavioral  Science  Works  for  Management 

Kesearch    by    Noted    Scientists    and    Related    Case    Histories 
Shown  in  BNA  Film  Series  on  Motivation  and  Productivity 

TTow    Can    Results    of    Re-     an     interviewer.     He 


ow  Can  Results  of  Re- 
search in  behavioral  science 
be  applied  to  specific  management 
problems?  In  a  new  series  of  five 
motion  pictures  recently  released 
by  BNA  Films,  five  of  the  coun- 
try's best-known  behavioral  scien- 
tists talk  informally  about  results 
of  their  research  work  and  show 
how  their  theories  related  to 
dramatized  "case  studies"  of  typi- 
cal problems  faced  by  managers. 
These  are  interspersed  through- 
out the  series. 

Titled  The  Cellerman  Motiva- 
tion and  Prodi4ctivity  Film  Series. 
the  films  feature  Dr.  Saul  Geller- 
man,  executive  research  consult- 
ant. International  Business  Ma- 
chines Corporation;  Dr.  Chris 
Argyris,  professor  and  chairman 
of  Administrative  Sciences  at  Yale 
University;  Dr.  David  McLelland, 
chairman  of  the  Department  of 
Social  Relations,  Harvard  Univer- 
sity; Dr.  Renis  Likert,  director  of 
the  Institute  for  Social  Research, 
University  of  Michigan;  and  Dr. 
Frederick  Herzberg,  chairman  of 
the  Department  of  Psychology, 
Western  Reserve  University. 
Dr.  Gelleiman  Is  Series  Host 

Dr.   Cellerman   serves   as  coor- 
dinator of  the  series,  appearing  as 


Lively  Youth  Film  Has  "GO!"  for  PepsiCo 

-ir  GO!  !  !  .  a  television  youth  spe- 
cial appearing  on  the  ABC  net- 
work. April  23.  was  heavily  pro- 
moted on  the  air  in  advance  by  a 
novel  five-minute  film  designed  to 
attract  audiences  not  only  from 
the  teen-age  brigade,  but  from 
fashion,  music  and  sports  fans  as 
well. 

Sponsored  by  PepsiCo,  makers 
of  Pepsi-Cola  and  Frito-Lay  prod- 
ucts, the  film  was  shot  simultane- 
ously with  the  TV  show,  but  using 
separate  crews  and  facilities 
throughout.  It  was  offered  as  a 
behind-the-scenes  look  at  the  TV 
show  and  featured  such  perform- 
ers as  John  Cameron  Swayze, 
Rudy  Vallee.  Herman's  Hermits 
and  Noel  Harrison. 

Of  136  stations  which  aired  the 
show.  90  used  the  promotional 
film  first,  spotting  it  during  wom- 
en's, late  afternoon  teen  club, 
straight  news  and  sports  shows 
(the  film  has  some  great  scenes 
of  dune-buggy  racing). 

The  audience-promoting  short 
was  promoted  itself  by  exposure 
on  ABC's  closed-circuit  informa- 


Dune  buggy  ballet  is  a  highlight  of 
the  "GOV.!"  color  T\^  special. 

tional  network  feed.  A  one-minute 
version  was  later  sent  to  all  136 
stations,  while  the  full  five-minute 
color  film  was  forwarded  to  the 
top  70  market  stations  and  all 
others  which  requested  it. 

PepsiCo's  sponsorship  of  the 
film  (it  was  completely  non-com- 
mercial, product-wise)  was  super- 
vised by  Robert  Kelly,  Manager  of 
Public  Information. 

The  film  was  produced  by  PCS 
Film  Productions,  a  division  of 
Planned  Communications  Services. 
Inc.  of  New  York  City.  • 


an  interviewer.  He  also  sun 
marizcs  with  each  of  the  othelj 
four  experts.  His  introductory  filrl 
discusses  the  relation  of  behaviorel 
science  to  management  technil 
ques:   Understanding  Motivation.] 

Dr.  Argyris  examines  obstacle 
in  the  path  of  effective  employe 
motivation  and  barriers  whicl 
block  sound  decisions  and  action 
at  the  executive  level  in  his  film| 
Hitman  Nature  and  Organization 
Realities. 

When  Achiever  Needs  Direction 

In  The  Self-Motivated  Achieve^ 
Dr.    McLelland    discusses    specu 
problems  encountered  by  managd 
ment  among  employees  who  havj 
a  strong  need  for  achievement. 

Dr.  Likert  shows  how  to  buil| 
high-producing  work  units  in 
film.  The  Management  of  Humai 
Assets.  He  also  explains  hovT 
short-term  profits  are  dearly 
bought  when  the  cost  is  long-ter 
earning  power. 

The  concluding  film  in  this  hig 
ly-useful  series.  Motivatiot 
Through  Job  Enrichment ,  presentj 
Dr.  Herzberg's  "motivation-hyl 
giene"  theory,  which  calls  for  rel 
structuring  of  dull,  routine  assignl 
ments  to  make  jobs  more  meanl 
ingful  and  rewarding  to  emj 
ployees. 

How  to  Obtain  These  Films 

All  five  films  are  1 6mm  soundl 
color  subjects  of  approximately  30 
minutes  each  and  are  available  foi| 
executive  preview  at  nominal  costJ 
applicable  to  later  rental  or  pur-j 
chase.  Write:  BNA  Films,  a  divi-l 
sion  of  the  Bureau  of  National  Af-I 
fairs.  Inc.,  5615  Fishers  Lane.j 
Rockville.  Md.  20852.  i 

*        *        * 

Advantages  of  Color-Coded  Pipe 
Pictured  in  "Color  It  Fibercast" 

7-  Five  new  color-coded  product 
lines  of  re-inforced  plastic  piping 
systems  are  the  essence  of  a  new 
14-minute  color  film.  Color  It 
Fibercast.  Intended  for  customers 
and  potential  users  of  the  Fiber- 
cast  Company's  "color-coded" 
products,  the  film  is  primarily  di- 
rected to  the  chemical  processing 
industrv'. 

Application  advantages  of  the 
new  machine-made  re-inforced 
plastic  piping  are  clearly  shown. 
Now,  the  film  says,  customers  can 
purchase  pipe  by  color.  Prints  are 
available  on  business  letterhead 
request  from  the  Fibercast  Com- 
pany, Box  727,  Sand  Springs, 
Oklahoma,  74063.  • 


BUSINESS   SCREEN 


Pomotion  Moves  a  Good  Burndv  Sales  Film 

iriniolhj    Timid   Connects"  for  the  Biirntly   (Corporation   as  a 
ell-Cast,    Product    IMinded    Picture    Gets    Excellent    Support 


fjHE  Main  Attraction  of  a 
'  broad,  new  distributor  train- 
in  program  launched  by  the 
Bmdy  Corporation,  of  Norwalk, 
Cm.,  is  a  fascinating  new  film. 


is  made,  including  a  live  tooling 
demonstration  to  provide  the  dis- 
tributor salesmen  with  all  the 
facts  necessary  to  make  him  more 
familiar  with  the  Burndy  line,  its 


Toothy   Timid  Connects,   amply     major  features  and  applications. 


Timothy  Timid. 


fbifled  by  some  of  this  year's 
ai|;t  interesting  promotional  me- 
di  The  28-minute  film  has  as 
ai^-h  "story  line  "  as  prenluct  line 
II  provides  the  audience  with  a 
limatic  treatment  to  lend  sus- 
xse  and  interest  to  product  ed- 
jction. 

"he  picture   features  actor  Bill 
VCutcheon     as     the     ultra-timid 


jtor  Bill  McCiitcheoii  has  tlim 
IS  in  the  Ruriuhj  Corp.  film.  To/i 
Ibottom.  he  is  Tim  Timid:  Paul 
werhoii.w:    and    Slurman    Suaci . 

esman  who  finds  himself  faced 
h  selling  a  hardboiled  contract- 
(who  eats  salesmen  for  break- 
t)  on  a  big  connector  order, 
rough  dream  sequences  in  which 
imid"  sees  himself  as  two  top 
jsmen.  ""Paul  Powerhouse""  and 
lerman  Suave",  he  imagines 
iself  successful  and,  at  the  same 
e,  fully  describes  the  main 
lups  of  connectors  in  the  Burn- 
line.  The  "moment  of  truth" 
ivcs  when  "Timid"  himself  must 
in  and  get  the  order.  In  the 
Jl  stages  of  the  drama  he  re- 
ms  himself  with  a  presentation 
connector  features  and  com- 
ibic  installation  tooling, 
"ollowing  the  film,  a  more  de- 
ed  presentation    of   connectors 


Each  Burndy  distributor  organ- 
ization is  being  provided  with  pro- 
motional packages  built  around 
the  film  —  including  up-to-date 
price  lists,  catalogs,  advertising  re- 
prints and  a  brochure  recapping 
the  entire  picture.  Burndy  field 
sales  offices  have  begun  setting 
up  meetings  with  its  national  net- 
work of  electrical  distributors  to 
present  the  film  and  meeting  pro- 
gram. 

Timothy  Timid  Connects  is  a 
color  presentation,  written  by  Le- 


Roy  M.  Brain,  Burndy's  Director     walk.  Conn.;  Jeri  Sopanen  lensed. 

Film  promotion  is  high  spot  of  Burndy  Corporation's  campaign  umoiig  il.s 
distributor  audience.'^.  Here's  sample  of  the  picture's  colorful  advance  poster. 


•  H»ll  help  gcnefitc  MIrt  flr«' 
-  H0II  ba  th«  moil  colorful  Mle«nun  on  your  fore*! 
'  He'i  got  all  lh»  laltft  conneclor  know-how! 
% BURNOV 


Followup  brochure  supporting  ""Timothy  Timid  Connects"  is  anntU,  r  ,;,t- 
standing   example    of   good   graphic    design    of   film    promotnnml    matenul. 

of  Advertising  and  Market  Pro- 
motion. It  was  produced  and  di- 
rected  by   Bill    Buckley,   of   Nor- 


Technical  talk  during  filming  of 
"Timolluj  Timid'  as  Bill  McCtilch- 
eon  (.wated)  ll'flens  to  cameraman 
Jeri  Sopanen:  producer  director 
Bill  Buckley;  and  writer  Roy  Brain. 

Clairol  Has  "The  Natural  Look" 
in  a   Beauty   Film  for  the   Ladies 

To  demonstrate  the  exciting 
part  color  can  play  in  a  woman's 
life.  Clairol.  Inc.,  is  now  present- 
ing a  new  film.  The  Natural  Look 
.  .  .  And  How  to  Achieve  It, 
which  dramatically  shows  20  ac- 
tual beauty  transformations. 

Using  "'real  life"  women  —  not 
models  —  from  all  age  groups 
and  all  walks  of  life,  these  color- 
coordinated  beauty  programs  make 
plain  women  pretty  and  pretty 
women  beautiful.  Hair  color,  fin- 
gernail polish,  complexion,  make- 
up, all  are  shown  as  part  of  the 
total  look  of  beauty. 

The  film,  produced  by  Dolphin 
Productions,  of  New  York,  stresses 
suiting  a  woman's  beauty  program 
to  her  specific  beauty  problems 
as  well  as  her  way  of  life.  Fea- 
tured are  a  busy  mother  of  eight, 
a  nurse,  a  college  girl,  a  charming 
grandmother  and  many  others  from 
all  parts  of  the  country. 

The  Natural  Look  .  .  .  And 
How  to  Achieve  It  is  designed 
for  women's  groups,  and  is  avail- 
ible  on  a  free-loan  basis  from 
Sterling  Movies,  Inc.  • 


IMBER   4    •   VOLUME    28 


41 


NIlNi'llNtll  D(«El(|^MENI  fWiUU 


l-.ccKiif./you   !o  SeH_  Cafa<ahy  and 
}^i\i^'''SU<kessjuUy.   now 
iirrd.aiffflar  a-v  train- 
fr  Bminess   Insurance 
B^iiranee  sales  training. 
"Cvticw    arrangements   and 


illustrative  literature  on  this  and 
other  insurance  selling  programs 
contact  the  Better  Selling  Bureau, 
1150  W.  Olive  Ave,.  Burbank, 
California  91506.  Mention  Busi- 
ness Screen.  • 


Complete  program  materials  jar 
"Hcnc  to  Sell  Auto  buiiraiicc"  in- 
cludes   manuals    and    sound    .sfri;).s. 

Audiovisuals  Help 
Sell  Auto  Insurance 

ANEW  Six-Phase  audiovisual 
training  program  —  How  to 
Sell  Auto  Insurance  Successfully — 
is  the  latest  in  the  extensive  "How 
to  Sell"  series  developed  by  the 
Better  Selling  Bureau  of  Burbank. 
California  for  the  insurance  in- 
dustry. 

Presented  in  sound  and  color 
filmstrips,  accompanied  by  a  "De- 
veloper's Manual"  for  field  guid- 
ance, the  new  a-v  training  program 
covers  every  step  of  the  auto  in- 
surance sale:  Prospecting.  Ap- 
pointment, Presentation.  Objec- 
tions, and  Delivery  of  Policy.  The 
new  series  helps  to  bring  the  com- 
plete selling  process  to  life,  pro- 
viding quick  and  better  under- 
standing for  the  men  involved  and 
providing  them  with  an  opportun- 
ity for  individual  learning  and 
periodic  review. 

Recognized  for  its  strict  ad- 
herence to  those  basic  laws  by 
which  men  learn  best,  the  Better 
Selling  Bureau  applies  Motiva- 
tion. Application,  Participation 
and  Measurable  Progress  to  this 
useful  new  program.  It  also  fol- 
lows the  successful  P-E-S-O-S 
formula  for  holding  stimulating 
meetings:  Prepare.  Explain.  Show, 
Observe  and  Supervise. 

Through  use  of  the  accompany- 
ing Developer's  Manual,  salesmen, 
who  use  the  series  are  guided 
through  the  course  step-by-step — 
shown  what  to  do.  what  to  say  and 
when  to  say  it  .  .  .  all  integrated 
with  the  showing  of  the  colot ' 
sound  audiovisuals.  •  ' - 

This   program   follows   on   the 


jphe  j^icific  Missile  Range  Reports  to  Nation 


^_P,ii^ific  Missile    Range, 

rtered  at  Point  Mugu, 

r  IS  one  of  six  such  in- 

rJdns  Bi  the  U.  S.  It  spreads 

lt}e»eL'27.0OO  acres  and  more 
tfianfS.dQO'  people  are  employed, 
among  theni  some  of  the  country's 
leading  scientists,  engineers  and 
tectSncfen^:  The  Point  Mugu  com- 
plex is  valued  on  the  nation's 
books  at  approximately  S350  mil- 
lion dollars.  This  year,  if  costs  run 
abqiit  the  same  as  other  recent 
years,  it  is  going  to  cost  the  U.S. 
sevefal  njillion  dollars  to  operate. 

Presently,  the  people  at  Point 
Mugu  are  working  on  some  175 
weapons  testing  programs  and 
nearly  100  new  weapons  and  mis- 
sile systems  have  been  tested  and 
evaluated  here.  Navy.  Marine 
Corps,  Air  Force  and  Army  wea- 
pons s^st3^s  and  air-to-air,  air- 
to-yiflfce  and  surface-to-surface 
missiles  are  all  tested  on  this  na- 
tional missile  range,  extending 
over  5.000  miles  into  the  Pacific. 

The  dividends  to  the  public  of 
this  program  are  presented  in  a 
new  26-minute  color  motion  pic- 
ture. Weapons  That  Work,  an- 
nounced last  month  by  Rear  Ad- 
miral Raymond  N.  Sharp,  com- 
mander of  the  Pacific  Missile 
Range.     Navy     reservist     Glenn 


Ford,  who  spent  over  a  month  in 
Vietnam  on  active  duty  this  year, 
narrates  the  picture.  Commander 
Ford  does  it  simply  and  very  well. 
The  film,  carrying  MN  10466  as 
its  title  number,  has  been  cleared 
for  public  showing  and  prints  are 
available  from  Navy  facilities 
throughout  the  U.S.  Contact  the 
nearest  Naval  District  headquar- 
ters or  Navy  Recruiting  offices  to 
arrange  for  group  showings  on  a 
free  loan  basis. 

The  work  of  the  Pacific  Missile 
Range  is  to  provide  a  first-line  of 
national  defense.  Its  weapons  are 
helping  save  lives  in  Vietnam, 
knocking  down  enemy  planes  with 
weapons  tested  at  Mugu.  Many  of 
the  ground  targets  in  Vietnam 
have  also  been  destroyed  with 
weapons  proved  on  this  Range. 

As  the  film  shows,  the  Navy 
is  making  certain  weapons  work 
the  way  they're  supposed  to,  when 
they're  supposed  to,  at  this  Navy- 
managed  Department  of  Defense 
complex.  The  film  was  produced 
by  the  Center's  photo  lab  ( Nav- 
MisCen )  headed  by  Commander 
Charles  R.  Longo.  A  highlight  of 
its  content  are  the  scenes  of  suc- 
cessful missile  intercepts,  shown 
in  color  film,  and  as  exciting  as 
any  footage   recently  shown.       • 


Pictured  on  the  set  at  Point  Mugu  during  shooting  of  Naval  MissUe  Cen- 
ter's film  "Weapom  That  Work"  are  Rear  Admiral  Raijmond  .V.  Sharp, 
commander  of  the  Pacific  A/mi/e  Range  and  members  of  photo  crew. 


Life  in  New  Jerse 

THREE  New  Jersey  gas  ui  i) 
companies  have  brought  a  ri- 
ous  sociological  problem — the  n- 
controlled  spread  of  urban  grc  th 
— to  public  attention  with  he 
showing  of  a  new  motion  pic  re 
called   The  Good  Life. 

The  film,  sponsored  by  E  a- 
bethtown  Gas  Co..  New  Jen 
Natural  Gas  Co,,  and  South  Ji 
Gas  Co,,  shows  how  the  Gai.., 
State  is  rapidly  becoming  a  ty 
state.  The  growing  problems,  «,  - 
fects  and  difficulties  associ  pd 
with  the  urban  sprawl  are  vi\  '■ 
shown. 

It   is   believed   to    be    the 
time   any   utility   companies    ( 
ventured  into  the  area  of  criia! 
state-wide    problems    not    dire  ly  . 
related    to   their   own    operati 
The    film    mentions    natural 
only  once  and  very  briefly. 

Made  in  cooperation  with  le 
Urban  Studies  Center  of  Rutjrs 
University.  The  Good  Life  d,ls 
with  the  energies  and  conflts 
that  are  bringing  rapid  char."? 
to  metropolitan  areas  and  t 
surrounding  suburbs. 

The  film's  major  theme  is  le 
need  for  citizen  involvement  n 
planning  and  controlling  the  i- 
ture  growth  of  urban  areas. 

After  tracing  the  historical  - 
velopment  of  industrial  and  url  n 
trends,  the  film  deals  with  e 
problems  of  central  city  decli;, 
air.  water  and  road  pollution,  i- 
controlled  housing  developm(t, 
industrial  expansion,  populatn 
explosions  and  race  integration 

Governor    Richard    Hughes  if 
New  Jersey,  calls  it  "a  very  gnt, 
realistic,   exciting   and   frighteng 
motion     picture  ...  it  tells 
truth". 

The  Good  Life  is  the  result  >f 
two  years  of  effort  on  the  fl 
of  the  three  gas  companies  to  (- 
sume  "a  proper  role  in  helpg 
to  deal  with  the  problems  cu- 
fronting  New  Jersey  and  all  urin 
areas",  James  S.  Abrams,  ,. 
chairman  of  New  Jersey  Nati  il 
Gas  Co.,  said.  Mr.  Abrams 
troduced  the  film  at  a  recent  N 
York  preview. 

The  Good  Life  is  23   minu ' 
in    running    time,    and    in    col 
It  was  produced  by  Response.  Ii  , 
of  Princeton.  New  Jersey. 

The  film  will  be  made  avail.: 
to    civic    groups    and    school^ 
New  Jersey  and  to  selected  orj 
izations  in  other  states  in  the  I: 
Requests   for   the   film    should   - 
made  to  Stanley  Kerke.  Elizabe  - 
town   Gas   Company.   One    Eli  - 
bethtown  Plaza.  Elizabeth.  N.J,  ' 


42 


BUSINESS    SCREI 


PDATING  PART   1   FIGURES 

j  Later  reports   have  now  pro- 
ded    these    statistics    on    com- 
inies   from   A   to   |.  covered   in 
'e  previous  report  pages: 
^ne^ica  Radiator  &  Standard 

Sanitary  Corp.  (I)    (1-sf) 

(3  AvP) 
naconda  American  Brass  Ltd. 

(1) 

Moit  Corporation  (4) 
being  Company.  The  (86) 

(80  AvP) 
'irroughs  Corp.    (2)    (2-sf) 

(5  AvP) 
•istman    Kodak    Company    (14) 

(50  sf)    (30-AvP). 
)rd  Motor  Company   (74) 

(183-sf) 
'oodvear  Tire  &  Rubber  Co. 

(14)    (4-sf)    (18-AvP). 
iierchemical  Corporation  (1) 

PART  II 

—  K  — 

jaiser  Aluminum  &  Chemical  Co. 

[(5) 

ansas  City  Medical  Center  (1) 
ansas  City  Museum  (1) 
.f.  Kaufman   &   Associates    (1) 
eamey  &  Trecker  Co.  (1) 
?llogg  Company    (2-sf) 
Isllogg  Foundation   (1) 
\\e  Kelly  Girl  Service   (1) 
ennedy  Foundation  (1) 
5nworth  Motor  Truck  Co.  (2) 
:ntucky  State  Citizens  (1) 
sichum.  Macleod  &  Grove 
I  (1-sf) 

ettering,  Charles  Foundation  (1) 
eystone  Camera  Co..  Inc.  (1) 
dde  and  Co..  Walter  (2) 
Jmball  Systems.  Inc.  (1) 
inkaid   Industries    (1-sf) 
iwanis  International  (1-sf) 
nights  of  Columbus  (1) 
notts  Berry  Farm  (1) 
ollsman  Instrument  Corp.  (1-sf) 
pppers  Company  (1) 
raft  Foods  Co.   (3) 
roger  Company  (1) 

—  L  — 

Bkeside  Laboratories   (1) 

pke  Spivey  Park  (1) 

lony  Lama  Co.  (1) 

jancaster  Countv  United  Fund 

I  (1) 

lando  Agency  (1) 

ane  and  Young.  Inc.  (1) 

landsdalc  Forest  Products   (1-sf) 

I    KEY  TO  DATA  .SYVfBOIi! 

lumbers  which  follow  each  spon- 
br's  name  indlcale  motion  pictures 
9);  followed  by  sound  slldcfilms 
lilmstrips)  as  (3-sf):  and  concluded 

fa  growing  number  of  reports  by 
e  total  of  audiovisual  presentations 
fSed  by  these  sponsors  (5-AvP). 


Larson  Boats  (1) 

St.   Lawrence  Seaway  Corp.    (1) 

Lay  Institute  of  Evangelism   (1) 

Lead  Industries  Association   (1) 

Lederle  Laboratories   (1) 

lames  Lee  &  Sons  (1) 

Lee  Tire  &  Rubber  Co.  (1-sf) 

Lehigh    Acres    Development    Co. 

(1-sf) 
Lehigh  Metal  Products   (1) 
Lehigh  Portland  Cement  Co.   (1) 
Lennox  Industries  Inc.  (2) 
Lever  Bros.  Co.  (1)    (1-sf) 
Liberty  Bell  Foundation  (1) 
Liberty  Mutual  Insurance  Co.  (3) 

(2-sf) 
Libbv.    McNeill    and    I.ibby    (1) 

(I'-sf) 
Life  Magazine  (1) 
Eli  Lilly  &  Co.   (10)    (2-sf) 

(3-AvP) 
Lincoln    Chamber   of    Commerce 

(1) 

Lincoln  Mercury  Div.  (1-sf) 
Linck     Div.     Walco     Electronic 

Corp.   (1-sf) 
Arthur  Little.   Inc.    (2) 
Litton  Industries.  Inc.  (3)    (1-sf) 
Thos.  I.  Lipton.  Inc.  (1) 
Lockheed-California   Co.    (2) 
Long    Beach    Independent    Press 

Tel.  (1) 
Long  Island  Consultation  Center 

(1) 
Long  Island  Press   (1) 
Lord  Baltimore  Candy  &  Tobacco 

(1-sf) 
Los  Angeles  County  Museum  of 

Art  (1) 
Los   Angeles   Health    Department 

(1) 

Louisiana  Dept.  of  Education  (1) 
Louisiana  Dept.  of  Highways  (1) 
Louisiana  Farm  Bureau  Federation 

(1-sf) 
Loyal  Order  of  the  Moose   (1-sf) 
Lutheran  Church  in  America   (2) 
Lycoming  United  Fund.  Penn.  (1) 

—  M  — 
Maccabees     Life     Insurance    Co. 

(1-sf) 
Machine  Design  Magazine  (1) 
Madison  West.  Inc.  (1-sf) 
Malco  Theatres  (1) 
Maloney.  Regan  &  Schmidt   (1) 
Management,  Assistance.  Inc.  (1) 
Manhattan  Shirt  Co.  (2-sf) 
Manpower,  Inc.   (1) 
Manufacturers'  Mutual  Insurance 

Co.  (1) 
Manufacturers  Trust  Co.   (1) 
Marathon  Oil  Co.  (1) 
Marcona  Mining  Co.   (1) 
Marco    Island    Development    Co. 

(2) 
Maritz  Co.  (2-AvP) 
Marshall  Maintemmcc  (1) 
Marsh  &   McLennan.  Inc.    (1-sf) 
Marv  Free  Bed  Hospital   (1) 
C.  H.  Masland  &  Sons  (1-sf) 
Masonile  Corporation  (2-sf) 
Mass.  Bowling  Association   (l-sf) 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF   SPONSOR    A-V    ACTIVITY 

Report  on  7,804.  Audiovisual  Media  Produced  in  '66 

-;  These  pages  bring  our  substribers  Hart  I  »o  of  this  continuini; 
sur»ey  of  Sponsor  .Audiovisual  Activitj,  listing  the  motion  pictures, 
slideflims  (sound  filmstrips)  and  audiovisual  presentations  credited 
to  companies,  trade  groups,  and  institutional  users  during  1966. 
Research  for  these  columns  of  factual  data  began  with  the  in- 
dustrj's  single  most  authoritative  reporting  source:  our  own  I7lh 
Annual  Production  Review,  published  earlier  this  year.  Kollow-up 
correspondence  with  sponsors  throughout  the  L'.S.  further  verified 
and  increased  these  figures  of  Review -reported  production. 

These  survey  figures  report  2,133  motion  pictures,  827  sound 
slidefilms  (filmstrips)  and  4,844  -Audiovisual  Presentations"  cre- 
ated for  and  by  these  sponsors  in  the  past  year.  A  total  of  1,297 
sponsor  names  appear  in  Parts  One  and  Two  of  this  survey. 

The  only  publication  in  the  L'..S.  exclusively  devoted  to  the  field 
of  audiovisuals  in  business  and  industry,  BL'SINES.S  .SCREEN  is 
well  qualified  through  nearly  three  decades  of  consecutive,  regular 
service  to  undertake  this  continuing  and  vital  survey  task.  Our  in- 
depth  listing  of  specializing  producers  and  Federal  .4-V  Programs 
is  fortified  by  our  close,  continuing  contact  with  a  majority  of 
active  sponsors.  >\e  find  the  challenge  stimulating:  the  end  result 
of  great  benefit  to  all  who  serve  and  are  served  by  the  powerful 
sight/sound  media  in  business,  industry,  trade  groups,  government. 


Massachusetts    General    Hospital 

(1) 

Massey  Ferguson  Company  (1) 
Matson  Navigation  Co.  (1) 
Mathematics    Assn.    of    America 

(1) 

Maxwell  House  (1-sf) 

las.  H.  Matthews  &  Co.   (1) 

Maytag  Co.  (1) 

The  Matheson  Company.  Inc.  (1) 

McAnn.  Thom  (1-sf) 

McCalls  Magazine  (2-sf) 

A.Y.  McDonald  Co.  (1) 

McGraw-Hill  Co.   (23)    (2-sf) 

Mead-Iohnson.  Inc.   (1) 

Meaker  Corporation  (1) 

Mellon   National   Bank    (1-AvP) 

Melroe  Mfg.  Company   (4) 

Memphis  Board  of  Education   (1) 

Merck    Sharpe    &    Dohme     (3) 

(1-sf) 
Meredith  Publishing  Co.  (1-sf) 
Merit  Industries.  Inc.   (1) 
Merrill.  Lynch.  Pierce.  Fenner  (1) 
Merry.  Calvo,  Lane  &  Baker  (1) 
Methodist  Children's  Village 

(1-sf) 
Methodist  Church    (1-sf) 
Metropolitan    Life    Ins.    Co.    (2) 

(4-sf) 
Metropolitan  Utilities  District  (1) 
Michigan  Catholic  Diocese  (1) 
Michigan  Dept.  of  Health  (1) 
Michigan  Dept.  of  Highways   (1) 
Michigan    State    Employee    Assn. 

(1) 

Michigan  Tourist  Council   (1) 
Mid-.Allanlic       Region      Colonial 

Stores  (2) 
Mid-Continent   Area  Power  Plan- 
ners (1) 


Mid-Continent  Regional  Educ. 

Lab.    (1) 
Mid-Continent  Oil  Co.  (1)    (1-sf) 
Miles  Shoes  (1-sf) 
Miller  Brewing  Co.  (1) 
Miller  Construction  Co.   (1) 
Millipore  Filter  Co.  (1-sf) 
Mill  Neck  Manor  School  for  the 

Deaf  (1) 
Miniature  Precision  Bearings,  Inc. 

(1) 

Minneapolis  Star  &  Tribune  (1) 
Minnesota     Assn.     for     Retarded 

Children    (2) 
Minnesota   Mining  and   Manufac- 
turing Co.  (1) 
Minnesota  Theatre  Co.  (1) 
Mirawal  Co.   (1) 
Misceramic  Tile  Co.  (1) 
Mission  Equities  Ins.  Group  (1) 
Missouri   Fidelity  Union 

Trust  Life  Insurance  Co.  (1-sf) 
Miss  Universe.  Inc.   (2) 
Mizrachi  Women's  Organization 

of  .America   (1) 
Mobil  Oil  Company  (10) 

(1   AvP) 
Model  Rectifier  Corporation  (1) 
Modern    Woodmen    of    America 

(1-sf) 
Mohawk  Airlines.  Inc.  (1) 
Mohawk  Carpet  Mills  (1) 
Molecular  Research,  Inc.   (1) 
Monroe  .Auto  Equipment  Co.  (1) 
Monsanto.  Inc.   (3) 
Monicfiore  Hospital   (1) 
Montgomery  Ward  &   Co.    (2) 

(4-sf)    (4.000     AvP) 
Moore  Dry  Kiln  Co.  (1) 
Mcx)re-McCormack      Lines,      Inc. 

(1) 


.DUMBER    4   •   VOLUME    2B 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF   SPONSOR    A-V   ACTIVITY 


Morrison    Cafeterias    Cons.    Inc. 

(1)    (1-sf) 
Motorola,  Inc.  (1) 
Motors  Insurance  Corporation  (1) 
Mott  Foundation  (I) 
Mountain  States  Telephone   (1) 
MRC  Corporation  (2) 
Muscular     Dystrophy     Assn.     of 

America  (1) 
Musilog  Corporation  (1) 
Mutual  of  Omaha   Insurance  Co. 

(2) 
M  &  T  Chemical  Co.  (1) 

—  N  — 

Nash  Engineering  Co.   (1) 
Nassau  Library  System   (1) 
NABAC   (2-sf) 
NAMCO-Ingalls   (l-sf) 
National  American  Wholesale 

Grocers'  Association  (1) 
National  Apple  Institute  (1) 
National  Arthritis  Foundation  (1) 
National      Association     of     Blue 

Shield  Plans  (l-sf) 
National  Assn.  of  CP.A.S   (l-sf) 
National  Assn.  of  Manufacturers 

(J)    (1  AvP) 
National  Assn.  of  Engine  &  Boat 

Manufacturers  (1) 
National  Assn.  of  Retail  Druggists 

(1) 
National    Assn.    of    Sec.    School 

Principals   (I) 
National  Automobile  Dealers 

Association   (1) 
National     Basketball     Association 

(I) 
National  Biscuit  Company  (2) 
National  Business  Forms  (1) 
National  Coal  Association  (1) 
National  Council  of  Catholic  Men 

(I) 
National  Council  of  Churches 

(l-sf) 
National  Dairy  Association   (l-sf) 
National    Dairy    Products    Corp 

(l-sf) 
National    Distillers    &    Chemical 

Corp.  (1)   (l-sf) 
National     Education     Association 

(1) 
National  Education  Program  (3) 
National  Electrical  Contracting 

Association  (I) 
Narional    Electronic    Distributors 

Assn.   (l-sf) 
National  Gypsum  Co.   (1)    (2-sf) 
National     Industrial     Conference 

Board   (1) 
National   Institute  of  Health    (1) 
National  Lead  Co.  (l-sf) 
National  Multiple  Sclerosis  Society 

(1) 
National  NuGrape.  Co.  (1) 
National    Outerwear    Sportswear 

Assn.  (1  AvP) 


National  Park  Service   (1) 
National  Plant  Food  Institute  (1) 
National     Renderers     Association 

(I) 
National  Retail  Hardware  (1) 
National  Safety  Council    (8) 
National  Science  Foundation   (2) 
National     Shoe     Retailers     Assn. 

(1-AvP) 
National  Society  for  Prevention  of 

Blindness  (2) 
National  Tuberculosis  Association 

(2) 
Nationwide  Mutual  Insurance  Co. 

(1) 
Nebraska  Div.  of  Resources  (1) 
Nebraska  Synod.  Lutheran  Church 

(1) 
Neptune  Meter  Co.  (1) 
Network  for  Continuing  Medical 

Education   (1) 
New  England  School  of  Art  (1) 
New  England  Telephone  Co.  (1) 
New    Idea    Farm   Equipment   Co. 

(l-sf) 
New  lersey  Bell  Tel.  Co.  (2-AvP) 
New    lersev    Business    Magazines 

(1) 
New   York   Telephone   Co.    (4) 
New  York  Central  System  (1) 
New  York  Coffee  &  Sugar 

Exchange  (1) 
New  York  City  Dept.  of  Traffic 

(1) 
New    York    Departmental    Com- 
mission  for  Court  Administra- 
tion (1) 
New    York    Life    Insurance    Co. 

(2-sf) 
New   York   Mercantile    Exchange 

(1) 
New  York  Racing  Association  (2) 
New     York     State     Conservation 

Dept.   (2) 
New  York  State  Gas  &  Electric 

Co.  (1) 
New  York  State  Health 

Department  (1) 
New    York    State    Public    Works 

Dept.   (1) 
New  York  Stock  Exchange  (1) 
New  York  Supreme  Court  (1) 
New  Zealand  Govt.  Tourist 

Office    (2) 
Newsweek  Magazine  (2) 
Newsday   ( 1 ) 
Niagara    Mohawk    Power    Corp. 

(2) 
Norfolk   (Va.)   Chamber  of 

Commerce  (1) 
Norfolk  Professional  Sports,  Inc. 

(1) 
Norris  &  Co.  (l-sf) 
Northeast  Airlines.  Inc.  (l-sf) 
Northeast  Utilities   (1) 
Northern  Illinois  Gas  Co.  (1) 
North  Platte  Chamber  of 

Commerce  (!) 


Northwest  Ban  Corporation  (l-sf) 
Northwestern  Bell  Telephone  Co. 

(2) 
Northwest  Forest  Industries  (1) 
Northwestern  Intermountain 

Development  Corporation  (l-sf) 
Northwestern    Mutual     Life    Ins. 

Co.   (l-sf) 
Norton  Company   (1)    (l-sf) 

(48  AvP) 
Norwich        Pharmaceutical       Co. 

(l-sf) 
Nuclear    Material    &.    Equipment 

Co.  (1) 

—  O  — 

Ocean   County   Board   of   Chosen 

Freeholders   (1) 
Ocean  Grove  Camp  Meeting  Assn. 

(1) 
Ocean  Spray  Cranberries,  Inc.  (1) 
Office  of   Economic  Opportunity 

(7) 
Ohio    Bell    Telephone    Co.  .  (2) 

(4-sf)    (1-AvP) 
Oklahoma     Welfare     Department 

(1) 
O'Leary  Advertising  (1) 
Olson  Travel  Organization   (2) 
The      Oliver     Corporation      (3) 

(3-sf) 
Oliver  Tire  &  Rubber  Co.  (1) 
Olivetti  Underwood  Corp.  (2) 
Order    of    de    Molay,     Supreme 

Council   (1) 
lohn  Oster  Mfg.  Company   (3-sf) 
Otter  Tail  Power  Co.   (2) 
Outboard  Marine  Corp.  (1) 
Ovation  Cosmetics  (2-sf) 
Overseas  Press  Club  of  America 

(1) 
Owens-Corning    Fiberglass    Corp. 

(2-sf)    (2-AvP) 

—  P  — 

Pacific  Lighting  Co.  (1) 
Pacific  Logging  Congress  (1) 
Pacific  Scientific  Corporation  (1) 
Pacific  Supply  Cooperative  (1) 
Pacific  Telephone  Co.  (2)    (l-sf) 
Pack  Medical  Foundation   (1) 
Page  and  Page  Co.   (1) 
Paine,   Weber.   lackson  &   Curtis 

(l-sf) 
Palmer  Writers  School   (l-sf) 
Pampel  &  Associates  (l-sf) 
Pan  American  Health 

Organization  (1) 
Pan     American     World    Airways 

(11) 
Panhandle  Eastern  Pipe  Line  Co. 

(13) 
Parents  Magazine    (1) 
Parke,  Davis  &  Co.  (1) 
Pasadena  Art  Museum  (l-sf) 
Robert  Patrick  (2) 
Patriot-News  Co.   (1) 
Pearson  Candy  Co.   (I) 
Peekskill  Enterprises  (1) 
Penny.     I.C.     Co.      (2)       (3-sf) 

(2-AvP) 
Pennsylvania  Folklife  Society  (1) 


Public     Instruct  i 
Railroad    Co.     li 


Pennsylvania      Internal      Aff, 

Dept.   (1) 
Pennsylvania 

Dept.   (1) 
Pennsylvania 

(l-sf) 
Penton  Publications  (1) 
Dr.  Pepper  Co.  (2-AvP) 
Pepperidge  Farm.  Inc.   (1) 
Pepsi-Cola  Company    (5)    (6-sl 
The  Perkin-Elmer  Co.   (I) 
Perkins  School  for  the  Blind  ( 
Personal  Products  Co.   (1) 
Perry  Publications   (1) 
Peter  Pan  Inc.  (1) 
Peterson  Associates,  Inc.  (1) 
Pettibone  Mullikin  Corp.   (1) 
Pfaff  American  Sales  Corp.  (1) 
Chas.  Pfizer  &  Co.  (1)    (1  Av 
Phelps    Dodge    Copper    Produ 

Corp.   (1) 
Philip  Morris  Company  (2)  (1-; 
Phillips  Petroleum  Co.  (3) 
Philadelphia  Electric  Co.  (1) 
Philco  Corporation  (1) 
The  Phoenix  Company  (1) 
Picatinny  Arsenal  (2) 
Pierce      Specialized      Equipmi. 

(l-sf) 
Pilot  Projects.  Ltd.    (1) 
Pioneer  Hibred  Corn  Co.   (1) 
Pioneer  Restaurant  Systems  (l-s 
Piper  Aircraft  Corp.  (1  AvP) 
Pitney  Bowes  Inc.  (1) 
Pittsburgh  Plate  Glass  Co.   (2) 

(3-sf) 
Plantation  Chamber  of  Commer 

(1) 
Plimouth  Plantation  (1) 
Plymouth  Dealers  LA   (1) 
Polaroid  Corporation   (2)    (l-sf: 
Polynesian  Cultural  Center  (1) 
Porter  Electric  Co.   (1) 
Portland  Cement  Association   ( 
Port  of  N.  Y.  Authority  (1  AvP' 
Post  Cereals  (1) 
PPG  Industries   (1)    (l-sf) 
Prairie  Farmer  Publications  (1) 
Pratt  &  Whitney  .-Aircraft  Co.  (- 
Pratt   &    Whitney   Machine   To 

Div.   (1) 
Precision  Thermometer  &  Instr 

ment  Co.  (l-sf) 
Premium  Advertising  Associatii. 

(1  AvP) 
Prestolite  Company  (1) 
Procter  &  Gamble  Co.  (3) 
Professional  Budget  Plan    (l-sf) 
Proto  Tool  Co.   (2-sf) 
Prudential  Insurance  Co.  of 

America   (2)    (l-sf) 
Psychotechnics,  Inc.  (l-sf) 
Public   Affairs   Research   Coun^ 

(1) 
Public    Service 

Co.  (1) 
Public    Service 

(2) 
Puerto  Rico  Aqueduct  Auth.   (1 
Pullman-Swindell     Dressier     Di- 

(1) 


Electric    &    G, 


Co.   of   Colorad 


44 


BUSINESS   SCREE 


'uck-The  Comic  Weekly    (1) 
I'ure  Oil  Company  (1-sf) 
'urex  Corporation  ( 1 ) 
I  -Q- 

puaker  Oats  Co.  (3) 
Quaker  State  Oil  Co.  (I-sf) 
Juality  Bakers  of  America   (Isf) 
duality    Chekd.    Dairy    Products 
j  Assn.   (I-sf) 

Euanrud  Company  (1) 
-R- 
adiation.  Inc.  (I) 
Ralston  Purina  Co.  (2)    (2-sf) 
illen  Raskob  Learning  Inst.  (1) 
^aybestos  Company   (1) 
{aybestos  Manhattan  Corp.  (1) 
Raytheon  Company   (2) 
|(eader's  Digest  ( 1 ) 
(Recognition  Equipment  Co.  (1) 
(edbook  .Magazine  (I-sf) 
,<ed  Cedar  Shingle   &.    Handsplit 

Shake  Bureau   (1) 
{edfield  Gun  Sight  Co.  (1) 
;:d  Reed  Organization   (I) 
Jeeves  Brothers   (1) 
Jemington  Arms  Company  (2) 
jlenault.  Inc.  (4) 
jtepublic  Aviation   Corp.    (I) 
tepublic    Steel    Corporation    (I) 
■   (1-sf) 

tesearch    Institute   for  the  Sludv 
!  of  Man    (1-sf) 
teynolds  Metals  Co.  (2) 
Reynolds  Plastics  Co.  (I) 
Iheingold   Breweries.   Inc.    (I) 
fhode   Island   .Apprenticeship 
;  Council    (1) 
'hode  Island  Development 

Council  (I) 
fichfield   Oil   Company    (l-AvP) 
tidge  Pike  Lumber  Co.  (I-sf) 
tiegel  Textile  Corp.  (1) 
lobbins  &  Company  (1) 
toberts  &   Barry   (7) 
toche  Laboratories  (I) 
t  M  C  Corporation   (1) 
locket  Research   Foundation    (I) 
[ohn   Haas  Co.  (I) 
pnson  Corporation   (I) 
lossion  Kremer  &  Slaughter  (I) 
toyal  Crown  Cola  Co.   (1) 
tudco  &   Moore   Business   Forms 

(1-sf) 

—  S  — 

A  A  B  .Automobiles  Inc.  (2) 
lackner  Products  Inc.  (1-sf) 
'acred  Heart  Hospital   (1) 
afe  Car  Educational    Inst.    (Isf) 

1  afeway  Stores  Inc.  (I-sf) 

hahara  Products   (I) 
andia  Corporation    (I) 
|l.  Francis  Hospital   (I-sf) 
II.  loseph's   Hospital    (1) 
|l.    Louis    Society    for    Crippled 

li  Children  (I) 

Ijt.  Petersburg  Times  (1-sf) 

llakrele.  Inc.   (I) 
|ara  Lee   (I-sf)    (l-AvP) 
lalvation  .Army  (I-sf) 
.anders  Associates   (3) 

iian    Bernardino    Inland    Empire 


UMBER    4    -    VOLUME    28 


(1) 

Sandoz.   Ltd.    (2) 

San  Francisco  Giants  (1) 

Sanico  (I-sf) 

Santa  Barbara  Chamber  of 

Commerce  (I) 
Saturday  Evening  Post  (I)    (I-sf) 
SavCote  Mfg.   (1) 
Scandinavian  .Airlines  System  (1) 
Schering  Corporation    (2) 
Ralph  Schiff  &  Partners  (I-sf) 
los.     Schlitz     Brewing    Co.     (3) 

(2-sf) 
Schluderberg-Kurdle  Co.  (I) 
Scholastic  Magazines  (1) 
Schwerin  Research  Corp.   (I) 
Science  Engineering  Assoc.  (I) 
Science   Research   Associates    (2) 

(I-sf) 
S  C  M  Corp.   (2) 
Scott  &  Fetzer  (1) 
Scott  —  USA   (1) 
Scripto.  Inc.   (I) 
Sea  &  Ski  Corp.  (1) 
Seagram  Distillers  Co.   (4) 
Sealy.  Inc.  (1) 
Searie  &  Co.  (1) 
Sears  Roebuck  &  Co.  (4-sf) 
Seco.  Inc.  (I) 
Semco  Mfg.  Co.    (I) 
Seven  Arts  Associated  Corp.   (4) 
Seven-Eleven  Stores  (1) 
Seven-Up  Company  (I)    (2-sf) 
Shelco.  Inc.    (I) 
Sheldon  Leonard  Prod.  (I) 
Shell  Oil  Co.  (5)   (l-AvP) 
Sherwin  Williams  Co.   (1) 
Sidewinder  Corp.  (1) 
Sigma  Delta  Chi   (1)    (l-sf) 
Silver  Springs  (2) 
Simmons  Company  (1)    (2-sf) 
Simon  &  Gwvnne  Advertising 

(1-sf) 
Simonds  Saw  &  Steel  Co.  (I) 
Simoniz  Company    (I) 
Simplex  Wire  &  Cable  Co.  (I-sf) 
Simpson  Timber  Co.   (I) 
Sinclair  Refining  Co.   (1) 
Alfred   P.   Sloan   Foundation    (I) 
Small      Business     Administration 

(1) 
A.O.  Smith  Corporation  (2) 
Mrs.  Smith  Pies  (I) 
Smith.  Kline  &  French  Labs.  (2) 
Soap  &  Detergent  Association  (I) 
Society  for  Comparative 

Philosophy  (1) 
Society  for  Rehabilitation  of 
Facially  Disfigured.  Inc.  (1) 
Sohio  Co.  (1) 
Solow  Weston  (1-sf) 
Southern  Bell  Telephone  Co.  (I) 
Southern    California    Edison    Co. 

(1-sf)    (lAvP) 
Southern    Cross    Sleep    Products 

(1) 
Southern    500    Film    Corporation 

(1) 

Southern   Living  Magazine   (I-sf) 
Southern  Pacific  Co.   (I) 
Southern  Pine  Association  (1) 


SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY    OF    SPONSOR    A-V    ACTIVITY 


Southwestern  Bell  Telephone  Co. 

(1) 
Sperry  Rail  Service  (I) 
Sperry  Rand  Corporation  (II) 
Sperry  Gyroscope  Co.  (3) 
Herbert  Spiegel,  M.D.    (2) 
Sportswear  Group   (I) 
Squibb.  E.R.  &  Sons.  Inc.  (3) 
Squirt  Bottling  Co.    (I-sf) 
Stackpole  Carbon  Co.  (I) 
Standard  Brands.  Inc.   (3) 
Standard  Conveyor  Co.  (I) 
Standard  Motors   Products    (1) 
Standard  Oil  Company  of 

California  (9) 
Standard  Packaging  Corp.  (I) 
Standard-Triumph  Motor  Co.  (I) 
Stanford   Childrens   Convalescent 

Hospital   (1) 
Stanley  Furniture  Co.  (1) 
Stanley  Works   (I)    (2-sf) 
Starkist  Foods.  Inc.  (2-sf) 
State  of  California    (2) 
State  of  Kentucky   (I) 
State  of  Missouri   (I) 
State  of  New  lersey  (I) 
State  Historical  Society  of 

Colorado  (I) 
State  Mutual   Life  Assurance  Co. 

of  America   (I-sf) 
Slate  Street  Bank  &  Trust  Co.  of 
Boston  (I) 

Steelcase.  Inc.  (I) 

I. P.  Stevens  &  Co.  (2) 

Patricia  Stevens  Co.  (I-sf) 

Stewart-Warner  Corp.    (I)    (2-sf) 

Stokely  Van  Camp  Corp.   (I) 

Stone  Foundation  (1) 

Stone    &    Webster    Engrg    Corp. 
(1) 

Stonv     Brook     Development    Co. 
(1) 

Strohs  Brewing  Co.   (I) 

Structural    Clav    Products.     Inst. 
(1) 

Studebaker  Corporation  (I) 

Sturtevant  Company  (I) 

Success  Motivation  Institute  (1) 

Sunset  Magazine  (I) 

Superior  Electric  Co.    (1) 

Superior  Steel  Castings  Co.   (2) 

Steel  Founders  Society  of  America 
(5) 

Susquehanna   Advisory  Comm. 
(1) 

Svvartwout.  Inc.  Indiana   (1) 

Swift  &  Company  (2) 

Swiss  .Airlines    (I) 

Sylvania  Electronics  Co.   (7) 

Syniex  Corporation    (I) 

Systems  Development  Corp.   (I) 

—  T  — 

Taft  Center  (I) 
Talon-Delehantv   (I) 
Tell  City  Furniture  Co.  (I) 
Telemetries.  Inc.  (I-sf) 


TEMCO-Duplex  Division   (1) 
Tenatex  Corporation  (I-sf) 
Tennessee  Industries   (1) 
Texaco.  Inc.  (I) 
Texas  Comm.  on  Alcoholism 

(lAvP) 
Texas  Girl  Scout  Council   (1) 
Texas  State  Highways  Depl.   (1) 
Texas  State  Optical  (I) 
Textron  Electronics,  Inc.    (1) 
3-M  Company   (5) 
Tidewater  Oil  Co.  (1) 
Time-Life,  Inc.   (2-sf) 
Time-Life  Broadcasting  Co.   (I) 
Timken    Roller   Bearing  Co.    (I) 
Tinnerman  Company   (I) 
Titanium  Pigment  Corp.   (I) 
Toro  Mfg.  Corporation  (1)   (2-sf) 
Torrington  Mfg.  Co.  (1) 
Towlsaver-Hughes  &  Law    (I-sf) 
Town  &  Country  (I-sf) 
Tracv  Locke  Ce.  (3)   (I-sf) 

(lAvP) 
Trager  Mfg.  Co.  (I) 
Trans-Texas   Airways    (1) 
Trans  World  Airlines   (7) 
Travelodge  Corporation  (I) 
Tri-Graphic  Corporation   (1) 
Tri-Valley  Growers   (2-sf) 
Travelpower.  Inc.  (I-sf) 
Travenol  Laboratories  (1) 
True  Temper  Corporation  (I) 
Tupperware  International  (1) 

—  U  — 

UARCO.  Inc.  (1-sf) 

UNARCO  (I) 

UNIVAC,  Inc.  (I)  (1-sf) 

UNVIS,  Inc.  (1) 

Union  Camp  Corporation  (I) 

Union  Carbide  Corporation  (2) 
(2-sf) 

Union  Oil  Co.  (1-sf) 

Union  Pacific  Railroad  (1) 

Uniroyal  (2)  (I-sf) 

United  Air  Lines  (17)    (4-sf) 

United  .Appeal  (1) 

United  Appeal  of  Greater  Cleve- 
land (I) 

United  Auto  Workers  Union  (1) 

United  Bay  Area  Crusade  (2) 

United  Community  Funds  of 
.America  (I) 

United  CoTimunity  Services(l) 

United  Fruit  Co.  (3) 

United  Fund  (1) 

United  Fund  of  Buffalo  &  Erie 
Countv  (I) 

United  Fund  of  Dallas  County  (I) 

United  Fund  of  Philadelphia  ( I) 

United  Givers  Fund  of  Greater 
Baton  RouRC  (1) 

United  Giver's  Fund  of  Rich- 
mond.. Henrico  &  Chesterfield 
(1) 

United  Greenfield  Corp.   (I) 

(CONTINUED      ON       PAGE       72) 


45 


One  of  "live-action"  .sequences  from  the  Air  Force  motion  picture  on  "Stjstcm  Program  Management.' 

AIR  FORCE  SYSTEMS  PROGRAM  MANAGEMENT 

The  U.S.  Air  Force  Has  Completed  New    Three-Part    Film    ^Tiich    Fresenis 
Sound  IManagement  Procedures  to  Its  Contractors    and    Air    Force    Personnel 


T  F  A  MAN  Were  building  a  home  for  his 
family,  lie  would  want  it  built  to  his  speci- 
fications, within  planned  costs  and  finished  on 
time.  Or  if  an  organization  were  planning  a 
grand  banquet,  they  would  want  the  cooks, 
bakers,  waiters  and  planners  to  deliver  a  gour- 
met's delight,  served  hot.  on  time  and  within 
their  budget. 

In  both  cases,  the  common  ingredient  neces- 
sary to  successfully  complete  the  task  is  sound, 
positive  management  control. 

The  United  States  Air  Force  has  recently 
completed  an  improved,  corporate  way  of  do- 
ing business  —  one  that  produces  what  is 
needed,  when  it  is  needed,  and  with  the  best 
use  of  the  taxpayers'  dollar. 

One  of  the  most  important  concepts  de- 
veloped by  the  Air  Force  in  the  last  decade,  it 
is  called  System  Program  Management  —  a 
system  which  enables  the  United  States  to  con- 
ceive and  build  airplanes  like  the  B-70.  the 
"Dew  Line"  electronic  system  to  warn  the 
United  States  of  an  enemy  attack,  and  our 
mighty  inter-continental  ballistic  missiles. 

The    basic   guidelines    for   System    Program 


Management  are  contained  in  a  series  of  man- 
uals prepared  by  the  Air  Force  Systems  Com- 
mand (AFSC).  the  command  charged  with 
developing,  testing  and  producing  all  new  Air 
Force  systems. 

Called  the  "375  series  manuals."  they  pro- 
vide a  road  map  and  detailed  instructions  for 
conducting  all  important  activities  in  a  system's 
life  cycle  —  that  is.  from  "cradle-to-grave."  It 
is  a  tremendous  job,  involving  thousands  of 
people  and  billions  of  dollars. 

Explaining   Procedures   Is   a   Complex   Task 

The  problem  of  teaching  Air  Force  and  con- 
tractor personnel  the  procedures  to  manage  the 
development  and  acquisition  of  a  system  in- 
volves a  communication  comple.xity  of  schools, 
books,  closed  circuit  TV,  motion  pictures  and 
in  fact  every  possible  aid. 

Early  attempts  at  quick  dissemination  of  the 
requirements  of  these  new  procedures  resulted 
in  preparation  by  AFSC  of  a  series  of  three 
videotapes  and  16mm  kinescope  copies.  These 
served  the  immediate  purpose  of  informing  top 
management  and  are  still  being  widely  viewed. 

However,  the  amount  and  complexity  of  ma- 


by  Albert  H.  Richards,  Production  Super>is 
1.3.50th   .Motion   Picture    Squadron    (.\1.\C) 

terial  to  be  covered  makes  it  virtually  imp 
sible  to  use  this  medium  effectively  for  train 
purposes.  This  led  to  a  need  for  a  creative  f 
approach  to  the  subject  using  the  best  prol 
>;ional  talent.  Consequently,  AFSC  approacl 
ilie  Air  Force  Aerospace  Audio-Visual  Ser\ 
of  the  Military  Airlift  Command  for  help, 
original  request  was  to  prepare  five  train 
films  under  the  titles  of  Systems  Engineer 
Management  Procedures.  System  Progr 
Configuration  Management,  System  Mana 
men!  Introduction  to  the  System  Managem 
Concept,  and  Systems  Data  Management. 

Subjects    Ha\e    Little    "Box-Office"    .\ppes 

Hardly  subjects  with  box-office  appeal, 
list  of  titles  was  enough  to  cause  consternat 
among  the  veterans  of  the  Audio- Visual 
ice  who  have  produced  literally  thousands 
motion  pictures  on  every  known  subject, 
accepting  the  challenge  to  fulfill  a  real  ne 
the  1350th  Motion  Pictures  Squadron 
Wright-Patterson  AFB,  Ohio,  was  assigned 
task.  This  involved  contracting  for  and  sup 
vising  the  writing  of  scripts  and  production 
independent  commercial  picture  producers. 

The  problem  of  contracting  for  the  script 
was  compounded  by  the  need  for  five  mot 
picture  writers  with  engineering  backgroi 
because  of  the  tremendous  amount  of  techni 
information  to  be  sifted  through  before 
scenarist  could  begin  to  develop  a  story, 

Andrew  Gold  Productions,  New  York,  \ 
selected  as  the  contractor  to  furnish  the  writt 
The  writers  met  with  top  Air  Force  techni 
people  familiar  with  the  various  phases  of  S 
tem  Management  and  the  details  of  the  m 
uals.  Together  they  proceeded  to  try  to  br 
life  to  manuals  and  regulations. 

The  first  problem  encountered  was  the  n 
for  a  story  line  to  carry  through  from  the 
ception  of  a  system  to  its  operation.  Sev£ 
systems  under  development  were  examined 
hope  one  could  be  used  to  follow  the  life  cj 
from  concept  to  operation  but  were  rejec 
because  they  either  did  not  have  suffici 
progress  in  development  or  security  regulatii 
prohibited  release  of  the  information  desir 

With  the  tremendous  amount  of  material : 
be  presented,  it  became  extremely  difficult : 
try  and  determine  where  to  end  the  detail  :- 
go  on  with  the  show.  The  writers  in  tryinL^ 

(CONTINUED    ON     THE     FOLLOWING     PAGE    -^ 


System  Program  Office  (SPO)   i.v  the  Air  Force's      A  "System"  is  matle  up  of  facilities,  hardware.      There's    another    kind    of    "System"    that'.s 
nianagcment    team    respomiblc    for    all   systems.      people  and  procedural  data,  as  the  film  shows,      by    contractors    without    Program    Manageme 


46 


BUSINESS    SCREl 


Just  what  the  planners  ordered: 

a  color  print  film 

with  no  contrast  build-up. 


These  are  two  of  our  Product  Planners. 
They  monitor  the  needs  of  the  motion 
picture  industry  on  the  one  hand  and 
the  capabilities  of  Kodak  on  the  other. 
Like  a  good  many  of  you.  they  saw  the 
color  explosion  coming,  and  the  result 
was  a  high  priority  in  our  R&D  program 
for  high-speed  color  films.  Then,  with 
Kodak  Ektachrome  EF  Films  launched, 
they  knew  you'd  want  a  print  film  that 
would  give  you  "projection-contrast" 
prints  directly  from  your  "projection- 


contrast"  camera  originals.  Just  intro- 
duced is  new  Eastman  Ektachrome  R 
Print  Film,  Type  7388. 

Ektachrome  R  Film  will  extend  your 
use  of  EF  and  MS  dramatically.  You'll 
use  it  for  keeping  a  record  of  the  cam- 
era original.  For  circulating  (most  eco- 
nomically, up  to  about  ten  copies) 
documentaries  or  industrial  films.  For 
delayed  broadcast  of  network  features. 
We  think  you'll  be  delighted  with  the 
quality  of  the  copy — it  takes  a  sharp 


eye  to  tell  it  from  the  original.  And  you'll 
like  the  fact  that  it,  too,  goes  into  the 
new  (and  faster,  cleaner)  ME-4  Process. 
How  do  we  at  Kodak  know  where  your 
needs  are?  Whenever  possible,  we  put 
ourselves  in  your  place.  And  we  have  a 
direct  line  to  you  through  our  motion  pic- 
ture engineers  in  the  offices  listed  be- 
low. We  think  this  gives  us  a  sound 
business  relationship:  profession- 
als working  with  professionals. 
EASTMAN  KODAK  COMPANY 


A71ANTA,  5315  P.otM...  Induiirlal  Blvd..  Cho^W...  30005,  404_Gl  75211,     CHICAGO-  IWl  W..i  Zlnd  Si..  Ool  B.oot,  60533.  31J-«4  IWn. 

DAllAS  UOOC«dor  Sr'lng>«().'5335.  3H— H  1. 3221;     MOUYWOOO.  4706  Sonio  Momco  Bl.d,  «003«i  213-444-6131, 

NEW  Y08K.  200  Potl  A..,  10017,  212-MU  7.70eO,     SAN  flANOSCO,  3250  Von  N.u  A«,  MM9,  41i_776<OS5 


47 


^ 

-^ 

•^ 

1 

^ 

^ 

'  4i^B^^^^^^~ 

\\ 

^^^^^^^^^ 

iii 

^ 

^ 

Contractors   building  systems  for  the  Air  Force- 
are  required  to  make  tesis  at  periodic  intervals. 

(continued  from  the  preceding  page  46) 
understand  and  properly  present  the  material 
in  the  narration  were  ignoring  the  visual 
presentation  which  made  each  treatment  and 
rough  script  a  lecture  and  not  visual  presenta- 
tion. There  were  many  frustrating  hours  spent 
in  discussion  and  times  when  nearly  everyone 
concerned  felt  it  would  be  best  to  abandon  the 
whole  project. 
Films   Consolidated   After   Procedure   Changes 

Then  came  a  bitter  blow  with  the  announce- 
ment from  AFSC  that  there  were  important 
changes  taking  place  in  systems  engineering 
management  procedures  which  would  preclude 
any  further  attempt  of  trying  to  present  that 
phase  of  the  story.  On  the  brighter  side,  the 
Systems  Data  Management  film  got  off  to  a 
good  start  and  this  film  was  produced  —  even 
before  the  story  line  was  prepared  for  the 
others.  After  considerable  evaluation  and  re- 
grouping, a  decision  was  made  to  consolidate 
the  System  Program  Management.  System  Pro- 
gram Configuration  Management,  and  System 
Management  Introduction  to  the  System  Man- 
agement Concept  fihn  into  one  three-part  film 
entitled.  System  Program  Management.  The 
three  parts  became:  Conceptual  Phase,  Defini- 
tion Phase,  and  Acquisition  and  Operational 
Phase.  These  phases  correspond  to  the  com- 
plete system  life  cycle. 

To  eliminate  the  diversity  encountered  in 
the  previous  scripts  only  one  writer,  Mr. 
Richard  Wormser,  of  Andrew  Gold  Produc- 
tions was  retained.  Of  the  original  ten  AFSC 
representatives  and  technical  advisors,  three  re- 
mained: Lt.  Colonel  William  H.  Mason  as 
Command  Representative,  Major  Frederick 
L.  Hofmann  and  Mr.  Milton  Ratynski  as  Tech- 
nical Advisors.  Representing  the  1350th  Mo- 
tion Picture  Squadron  were  Albert  H.  Richards 
as  Production  Supervisor  and  Louis  Terrizzi  as 
Animation  Supervisor. 

The  original  story  line  —  using  a  system 
under  development  —  was  abandoned  for  a 
unique  approach  from  a  training  standpoint. 
The  main  character  in  the  film  was  now  por- 
trayed as  a  motion  picture  writer,  acting  as  he 
would  if  he  were  assigned  to  write  a  script  on 
system  program  management. 
Technique   Presents   Questions;   Then    Answers 

This  permits  the  audience  to  identify  with  a 
character,  the  writer,  and  is  valuable  in  pre- 
senting important  uuestions  and  answers  which 
would  seem  out  of  place  or  strained  if  pre- 
sented   any    other    way.    The    actor    appears 


throughout  the  film  progressing  through  all 
phases  of  a  system  life  cycle,  at  various  loca- 
tions where  development  activities  take  place. 

The  need  for  one  single  system  to  be  fol- 
lowed was  alleviated  because  the  motion  pic- 
ture writer  provides  the  needed  continuity.  Ac- 
tual examples  used  included  a  space  system, 
an  electronic  system,  and  an  airplane  system. 
This  mix  was  felt  to  offer  a  wider  audience  ap- 
peal than  would  one  example. 

Another  unique  feature  employed  was  that 
of  a  "film  within  a  film."  Following  the  well 
known  principle  of  giving  an  overview  when 
teaching  a  subject,  an  animated  sequence  was 
inserted  into  live  action.  Ostensibly  this  was  to 


show  the  motion  picture  writer  the  rudiitl 
of  his  task.  In  reality  it  sets  the  stage  foif 
viewer  and  gives  him  a  framework  for  the( 
tails  which  follow. 

Using    this    new    approach    an    accepi 
script  was  written  for  the  three  part  film.  [ 
lowing   normal   Air  Force   contracting  prj 
dures,  five  companies  were  solicited  to  bi(]| 
the  production  of  the  package;  two 
to    bid.    The    winning    bidder    was    Nor 
Studios,  Inc.,  Washington,  D.C.  An  exc 
team    was    gathered    for    the    job,    i 
Werner    Schumann,    live-action    director; 
Lockwood,  animation  director;  Pinckney  !| 
(continued  on   the   following  page 


New  Tool  for  Animation:  the  Computer 

Innovator    Al    Stahl    Speeds    Work    of    Animated    Productions    hy    Inslalling 
a    Digital    Computer,    Control    Console    and    Intricate    New    Stand    to    Match 


ONE  OF  THE  Most  Exciting  new  motion 
picture  production  techniques  to  be  de- 
veloped by  the  industry  in  a  long  time  is  now 
in  operation  at  Animated  Productions,  Inc.. 
New  York.  It  is  a  computer-controlled  anima- 
tion stand  which  not  only  permits  great  sav- 
ings in  production  time  and  expense,  but  also 
opens  up  new  vistas  of  creativity  for  the  ani- 
mation film  director. 

Al  Stahl.  one  of  the  country's  outstanding 
animation  directors,  has  been  dreaming  of  a 
system  like  this  for  many  years.  Finally  come 
to  fruition,  and  largely  of  his  own  design,  the 
system  permits  the  director  to  plot  all  the  an- 
imation techniques  he  needs  in  advance  on  a 
teletypewriter  which  feeds  a  pre-programmed 
digital  computer.  This  directs  the  animation 
stand  through  all  the  motions  of  animation  film 
production  automatically,  quickly  and  com- 
pletely  accurately. 

Animation  stand  in  background  and  control  con- 
sole at  right.  All  controls  arc  interchangeable 
helween  manual  ami  automatic  operation.  Green 
and  red  lights  indicate  the  status  of  operations. 


Built   at   a  cost   of   over   $150,000  byj 
Oxberry  Corporation  and  other  suppliers, 
system  consists  of  common  teleprinter, 
tomatic  tape  punch,  an  8000-word  digital  i 
puter.    an   elaborate   camera   control    consj 
and   a  new,   highly  complex   animation 
which  is  the  latest  and  most  sophisticated 
able    anywhere,    with    ultra-precise    index 
1    1000  inch  movements,  automatic  lens 
automatic  platen  lift,  and  special  pulse  ac 
motors  for  all  movements. 

With  this  system  an  animation  director  I 
do  such  things  as  planning  the  camera  exd 
ure  sheet  for  a  30-second  commercial  witl 
complicated   moves   in   as   little   time   as 
minutes,  as  against  two  hours  under  ordin 
production    techniques.    Actual    shooting 
for  this  type  of  30-second  film  could  be  dl 


.Animation  director  types  the  instructions  to 

animut'on  .ttund  ju.st  ((.s  iheij  appear  on  the-  .rfil 
hoard  of  the  .-icript.  He  H.vcv  frame  numher.i] 
.tlead  of  number  of  secomt.s— otherwise  /(iiiglil 
is  quite  .r.milar.  Each  I'ne  of  the  in.slructil 
is  II  change  of  mocements  or  art  —  the  eompti 
calculntes    all    inlenen'ng    frames    for    the   f.\ 


48 


BUSINESS    SCREJ 


I'ne  1:  Art  Director  at  J.  Walter  Thompson  Co. 
ifructs  animator  to  start  panning  left  at  lA; 
■ft  zooming  at  IB  ami  start  a  dissokc  at  IC. 


Scene  2:  animator  must  end  ztJom  and  dtswlie  at 
2;  start  a  spin  at  2.A  and  zoom  at  26,  ending  tlw 
operation  at  2C.  timed  at  seven  seconds  noted. 


Scene  3:  opt  ».v  u  i7/i  a  match  cut  at  3;  tuo  jump 
cuts  at  3.-V  and  B;  a  steady  shot  of  3C.  and  erul- 
iii«  with  a  suish  pan  .sequence  of  just  ten  seconds. 


Tapproximately  24  minutes,  as  against  five 
lirs  the  "old  way." 

The  new  system  offers  much  more  artistic 
ctrol  for  the  animation  director.  He  can 
(Complicated  and  extensive  moves  that  would 
je  been  exceedingly  troublesome  without  the 
Liputer"s  precise  controls.  The  story  board 
igner  is  free  to  go  much  "further  out"  than 
ever  could  before. 

or  instance,  the  computer-controlled  stand 

superimpose  actions,  zoom,  pan.  skip-frame 

dissolves   —   all   simultaneously   and   ef- 

lessly  on  the  part  of  the  camera  operator. 

fact,   once    the   director   has   punched    his 

Irol  tape,  any  average  assistant  can  oper- 

ll  the   stand,  for  there   are   any  number  of 

;^lroIs  built-in  to  insure  against  error. 

Computer  Helps  Prevent  Director's  Error 

Even  the  director,  himself,  is  checked  on  his 

ft  errors.  For  example,  all  animators  know 

1  panning  too  fast,  too  close,  creates  an  un- 

isant  effect  on  the  screen  called  "strobing." 

Animated  Productions  system  completely 

^ents  this  because  the  computer  has  been 

jrammed   to  answer  back   with   a  prompt 

ning  in  case  it  is  ever  ordered  to  make  such 

lOve. 

he  computer  has  thus  tar  —  a  few  weeks 
r  installation  —  been  programmed  with 
■  a  dozen  zoom  and  horizontal  "curves" 
:ring  rates  of  speed  in  acceleration  and 
eleration  for  various  movements  of  the 
d.  and  a  hundred  or  more  "curves"  arc 
;iblc.  and  will  be  programmed  in  the  fu- 
.  .Any  of  these  may  be  put  into  effect  — 
irate  to  the  1  1000  of  an  inch  at  any  time 
lout  the  necessity  of  preparing  lengthy  and 
plicated  exposure  sheets. 
Pro-Programs  DLssolves  in  .\ny  Increment 
•thcr  moves  which  have  been  prepro- 
imcd  on  the  computer  for  future  use  at 
time  are  dissolves  in  any  increment,  and 
es  of  skipframing. 

lie  system  is  ideally  suited  for  use  with  Al 
I's  Fotomation  technique,  by  which  fast 
ing  motion  pictures  from  all  sorts  of  sta- 
^matcrials  are  made.  .\  recent  example  is 
ijinsurance  company's  filmstrip  which  was 
iertcd  into  a  motion  picture  with  several 
Kn  zooms,  pans,  dissolves,  etc.  in  just  four 
irs  of  camera  time.  It  would  have  taken  a 
Bk  or  more  with  conventional  techniques 
i  it  wouldn't  have  been  as  good.  • 


Loading  tape  on  the  rtiulcr.   7'/ii    con.soJe  auto- 
matically positions  tlu    tape  to  "start"  operation. 


C.Dmpiitcr  is  on  the  left;  automatic  tape  punch  is 
at  riiiht.  Director  i.\  shown  removing  a  piece  of 
jinishtd    tape    from    reel,    ready   for    the    slaiul. 


CLltoTi    LAjm    TV   COI.OK    3*   StC    SOI^D 
mOtii    AMI^MIir  PMOOJCTtONS    ■•»€ 


HOt-P  fOK  MJI.L   ir  OOOO 

si««T  rax  LirT  ««3b 

STAMT    £0OM  »»1k 

jTAaT  i»  r  otss 


CMC   PAN. soon, 01 

STMT  VIH 
STMT  lOOt 
Cf,0   ViH.lw* 


"WTC"   Cot 

JW   COI.NS   2 

Jl*«P  COT.POS 

Mm-O 

SVISM  P«M  DICMl 

tNO    PM    >>>>■.. 


COT   C1.03C   ir 


Computer  Fotomation  Exposure  Sheet  sluncs  how 
animatii>n  director  programs  the  computer  to  ac- 
complish these  moves.  Camera  exposes  film  in 
matter  of  minutes  (hours  by  conventional  means). 

BUSINESS  SCREEN  PHOTOS  BY  BOB  SEYIvtOUR 

Closeup  of  console,  showing  indicating  buttons 
lightid.  Camera  is  zooming  down  on  Channel  A. 
moving  north  and  ea.st  on  Clianncls  B  and  C. 
The  "Channel  .Ai.n'gri  Error"  buttons  light  up  if 
director  has  erred  in  assigning  correct  clmnncls  to 
the  necessary  movus.  It  won't  permit  such  errors 
as  programming  a  "fade"  when  shutter  is  capped. 


MBER    4    •    VOLUME    28 


Scene  from  latest  McDonnell  Douglas  Corporation  film,  produced  on  be- 
half oj  KLM    Royal   Dutch  AirHius,   pictures   Marincland  of  the  Pacific. 

Douglas  Film  to  Help  Promote  U.S.  Travel 


San  Francisco  before  winding  up 
in  Soutliern  California.  They'll  go 
to  Palm  Springs,  Marineland  of 
the  Pacific  and.  of  course,  to  Dis- 
neyland. 

The  KLM  film  was  primarily 
created  to  acquaint  Europeans  and 
potential  U.S.  visitors  from  other 
lands  with  the  United  States  scene 
today.  But  the  film  makers  at 
McDonnell  Douglas'  Audio-Visual 
Center  can  safely  assume  that  it 
will  be  welcome  fare  in  this  coun- 
try as  well.  • 
*        *        * 

"Autumn  in  Pennsylvania"  Gives 
Widescreen  View  of  Scenic  State 

1<  The  Commonwealth  of  Penn- 
sylvania is  showing  its   most  at- 


THE  "See  THE  U.S.A."  travel 
promotion  campaign  has 
gained  some  important  new  film 
allies,  helping  to  encourage  travel 
to  the  United  States  by  visitors 
from  abroad.  One  of  the  latest 
motion  pictures  to  aid  this  effort 
has  just  been  completed  by  the 
Audio-Visual  Center  of  the  Mc- 
Donnell Douglas  Corporation  on 
behalf  of  KLM  Royal  Dutch  Air- 
lines. 

Scheduled  for  showings  in  the 
66  lands  served  by  KLM  is  a  new 
28 '/2 -minute  color  picture  on 
America.  The  film  takes  viewers 
from  Maine  to  California.  Scenic 
villages  of  New  England  and  a 
lobster  hunt  in  that  area  are 
lensed;  there's  New  York  City, 
Washington,  D.  C,  Chicago  and 
pictorial  highlights  of  the  west.  .  . 
This  new  McDonnell  Douglas 
film  picks  up  historical  landmarks 
such  as  Mount  Rushmore  in  South 
Dakota  and  travels  to  picturesque 
New  Orleans.  Enroute  it  glimpses 
the  towering  arch  on  the  Missis- 
sippi that  marks  St.  Louis'  "gate- 
way to  the  West"  and  then  speeds 
across  the  land  to  the  Grand  Can- 
yon and  the  bright  lights  of  Las 
Vegas. 

Viewers  will  attend  a  rodeo  at 
Indio  and  ride  the  cable  cars  in 

Palm  Springs  aerial  tramway  is  pic- 
tured ill  "See  the  U.S.A."  film  pro- 
duced for  KL.Vf  Airlinc.t  by  the 
McDonnell     Dous.la.'i    A-V    Center. 


When  Hollywood  Film  Enterprises  says  — 
COMPLETE  16MM  FILM  LABORATORY  SERVICE 

it  means: 

Daily  Processing  of 

V  B  &  W  Negative 

V  B  &  W  Reversal 

\    Ektachrome  Type  7255 

\    Ektachrome  E.R.  Type  7257-7258 

\    Ektachrome  M.S.  Type  7256 

V  Ektachrome  E.F.  Type  7242 

Same-Day  Service  — 

processing  your  color  originals 

and  furnishing  color  prints  — 

\    Ektachrome  Dailies 

\/  Kodachrome  Dailies  (expedited  service) 

Providing 

\/  Optical  Masters 

\/  Reduction  Prints 

\/  Additive  Scene-to-Scene  Color  Printing 

v'  Eastman  Color  Internegative 

Release  Prinfs  — 
\/  Black  &  White 
^^/  Eastman  Color 
■\/  Kodachrome 

And  Always  — 
PERSONALIZED  SERVICE.  To  find  out  what  Personalized 
Service  can  mean  to  tjou,  ask  any  of  our  regular,  satisfied 
customers,  or  better  yet,  try  us! 

HOLLYWOOD  FILM  ENTERPRISES    INC. 

6060  SUNSn  BLVD.  •  HOLIYWOOD,  CALIFORNIA  90028  •  PHONE  213   464-J181 


FOR  tn^line^l^ 

inj^OLOR 
or  Black  &  White 


Serving  film  producers  since  1907  — 

The   Laboratory  that's   OLDEST   in   Experience 

and   NEWEST   in    Equipment    .    .    . 


"iNAMr  Doo''int 

ABSI|»T*MlN0H)%R0f3»|J 


Marquee     heralds     world     premi 

()/    ".Autumn    in    Penmyhania"   a 
ing     showing     in     Harrishurg, 

tractive   face  in   a   new  film  n 
being  shown  in  theatres  throughi  t 
the    eastern    part   of    the    coun 
through    Modern   Talking   Pict 
Service,  Inc. 

Shown  wide-screen,  one  of 
most  unusual  aspects  of  the  l<- 
minute  theatrical  short,  Autumm 
Pennsylvania,  is  the  sound  tra 
which    contains    more    than 
sound   effects.   These   range   fr  i 
actual  live  dialogue  of  geese  hu- 
ers,   to   the   thunder  of  mount  i 
waterfalls,    the    crash    of    anci  t 
long  rifles,  the  quiet  footsteps  f 
an  archer  stalking  deer,  the  \\r 
of  a  pheasant  catapulting  into  e 
air  and  the  quiet  splash  of  a  fi  - 
erman's  oar  on  a  misty  morni 

In  addition  to  the  brilliant  p 
orama  of  the   unique  fall   foli 
of  Pennsylvania — the  film  captu  ^ 
ail  the  charm  and  festival  of  e 
season. 

A  unimn    in    Pennsylvania    ^  ■ 

produced   by   The   Latent   Ima. 

Inc..  and  supervised  by  Ketchn. 

MacLeod    and    Grove,    of    Pi  ■ 

burgh.  • 

*        *        * 

Two  New  Auto  Racing  Pictur 
Released  by  Firestone  Tire  Co. 

ir  Two  new  auto  racing  films    ■ 
now  available  through  librarit- 
Association   Films,   Inc.   for  t 
sponsor.    The    Firestone    Tir^ 
Rubber     Company.     Early     1' 
victories  in  racing  are  featured  n 
the  26'/2 -minute  color  film.  Sht  ■ 
down  in  67.  which  highlights  le 
Riverside   500,  Daytona  24-H  iri 
Continental,  the  Daytona  500.  i^ 
Sebring  12-Hour  Grand  Prix,  ; 
the  Atlanta  500  racing  events. 
Thirty  Days  in  May  depicts 
story   of   the    recent    Indianap 
500  race.  Cameras  capture  recc 
breaking    qualification    trials, 
introduction    of   the   controver 
turbine-powered   car   and  the 
tion-packed  finish.  This  film  r 
26  minutes.   Request  prints  fi 
the  nearest  AF  film  library. 


50 


BUSINESS    SCRE*' 


With  me  you'll  only  be  great. 


Add  us  and  be  SPECTACULAR! 


The  Kon^k  CxROi  sf  i  A\'-900  Projector  rolls  off  \our  slide 
presentation  smoothly  without  getting  in  your  way. 

It's  jamproof  on  remote  control,  jamproof  on  manual, 
jamproof  even  when  completely  unattended  on  automatic 
slide  changing  at  5-.  8-.  or  15-second  intervals. 

But  now  suppose  you  want  to  dazzle  your  audience,  ^'ou 
can  add  monaural  or  stereo  taped  sound  synchronized  to 
slides.  For  unattended  showings,  too.  if  you  want  it  that  way. 

Or  how  about  the  professional  touch  of  one  slide  fading 
or  lap  dissolving  into  the  next  slide— dramatizing  progression, 
or  just  to  add  impressive  effect?  Also,  with  synchronized 
sound  and  unattended  performance  if  you  like. 

You  can  even  razzle-dazzle  your  audience  with  slides  that 


show  simulated  motion— actually  demonstrate  flow  paths, 
directional  change,  progressive  and  regressive  action.  Kodak's 
new  Carousel  Motion  Adapter  and  specially  prepared  slides 
make  it  happen. 

lenses.'  There's  a  size  for  room  or  hall,  including  zoom. 

Why  go  into  another  presentation  without  the  Kodak 
Carol SEL"  System  pulling  for  you. 

To  see  one,  call  your  Kodak  Educational 
Markets  dealer.  Or  write  for  booklet  VI-IO 
and  read  about  the  great  showman  you 
can  he. 

EASTMAN   KODAK  COMPANY 
Rot.hester.  NY.   I46.<i0 


I 

Umber  4  ■  volume  2B 


SI 


Slory  Behind  Hardwood  Veneers 
Presented  in  "Pallerns  of  Time" 
ir  Tlic  advantages  nf  hardwood 
veneers  arc  shown  in  a  new  13' 2- 
minute  color  film.  Pa/terns  of 
Time  —  The  Hardwood  Slory. 
currently  released  by  the  Fine 
Hardwoods  Association  and  The 
Hardwood  Plywood  Manufactur- 
ers Association.  The  film  is 
useful  for  consumer  education 
showings  and  as  a  sales  training 
vehicle. 

Narrated  by  Rod  Serling,  major 
sequences  were  lensed  in  veneer 
and  plywood  mills  as  well  as  furni- 
ture manufacturing  plants.  Latest 
developments  in  the  wood  industry 
are  depicted  as  enhancing  the 
beauty.  dimensional  stability, 
strength  and  availability  of  hard- 
wood veneer. 

Forest  scenes  show  that  more 
than  90.000  species  of  hardwood 
are  available  throughout  the  world. 
And  the  film  emphasizes  that  re- 
forestation programs  now  under- 
way assure  the  continued  supply 
of  these  woods. 

Prints  of  Pallerns  of  Time  are 
being  distributed  nationally  by 
Modern  Talking  Picture  Service, 
Inc.  and  are  available  on  free 
loan  to  adult  groups,  including 
sales  organizations,  as  well  as  civic 
organizations,  high  school  and  col- 
lege classes.  Check  with  any  of 
the  30  regional  offices  of  Modern 
throughout  the  U.S.  (two  in  Can- 
ada) to  arrange  a  booking.  • 

Continuing  Education  of  Adults 
Told  in  "You're  Never  Too  Old" 
■m  There's  hope  and  enrichment 
of  life  in  the  programs  being  of- 
fered through  community  adult 
educational  programs.  That's  the 
message  presented  to  residents  of 
Phoenix.  Arizona  and  environs  in 
a  new  20-minute  color  film.  You 
Are  Never  Too  Old.  Canyon 
Films  of  Arizona  produced  the 
picture  for  the  Evening  Division  of 
Maricopa  County's  Junior  College 
District. 

The  purpose  of  this  useful  film 
is  to  stress  the  philosophy  of  con- 
tinuing adult  education  programs. 
Beamed  to  the  adults  of  that  area 
(but  extremely  useful  to  Student 
Government  groups  throughout 
the  land),  the  film  says: 

"Here's  what's  available  to  you; 
take  advantage  of  it."  It  goes  on 
to  show  people  of  all  ages  engaged 
in  courses  for  credit  and  non- 
credit  .  .  .  ranging  from  Judo  to 
Data  Processing.  A  strong  point  is 
the  role  played  by  the  Student 
Government  Association.  Viewers 
see    busy    adults    involving   them- 


in  the 


parade 


BRIEF   REVIEWS   OF   CURRENT   AND 

selves  in  all  kinds  of  school  pro- 
jects, from  budget  administration 
to  the  organization  of  community 
forum  programs.  Write:  Canyon 
Films  of  Arizona.  834  N.  Seventh 
Avenue.  Phoenix  7,  Arizona  to 
arrange  a  preview.  • 


"Why  Philadelphia"  Released  by 
City's  Bicentennial  Corporation 

-■  The  Philadelphia  1976  Bicen- 
tennial Corporation  has  released 
a  new  film.  Why  Philadelphia,  as 
a  part  of  the  Corporation's  presen- 
tation to  the  national  American 
Revolution  Bicentennial  Commis- 
sion. The  film  was  produced  by 
John  M.  Price  of  Audio-Visual 
Productions.  • 


FORTHCOMING  SPONSORED   FILMS 

Underwriters'  Cartoon   Fantasy 
Shows  Origins,  Use  of  Insurance 

V  A  new  cartoon  film.  The  Man 
from  A.U.N.T.I.E..  is  now  playing 
extensively  on  television  public 
service  time  via  Sterling  Movies. 
Inc. 

John  R.  Galaxy,  the  man  from 
the  Association  of  Underwriters 
Needed  to  Insure  Earthlings,  visits 
our  planet  in  his  flying  saucer. 
His  task:  discover  how  Earthlings 
use  insurance.  Animation  and  a 
clever  story  line  maintain  a  swift, 
active  pace  throughout  the  film. 

Meanwhile,  the  quarter-hour  ex- 
plains the  origins  of  insurance  and 
how  it  grew  to  meet  the  demands 
of  the  times,  various  kinds  of  in- 
surance  and  the  protection  each 


Have  a  ball!  All  the  components  are  available  for  just 
about  any  custom  combination  you  want.  Standard  8, 
Super  8,  optical  sound,  magnetic  sound,  cartridge  pro- 
jection, reel-to-reel  projection. 

And,  our  laboratory  is  supplying  any  8mm  combination 
in  any  quantity  ...  a  continuation  of  our  policy  of  "one 
source — all  services".  In  fact,  we  can  supply  the  pro- 
jectors and  screens.  Everything  but  your  audience. 


For  complete  information  write 


CALVIN  PRODUCTIONS,  INC. 

1105  Truman  Road 
Kansas  City,  Missouri  64106 
HArrison  1-1230     A/C816 


one  offers,  how  rates  arc  i 
mined,  and  the  role  insu 
plays  in  our  economy. 

Tlie  Man  from  A.U.N.I 
was  produced  by  John  Suthe 

Productions.  Inc. 

*  *        * 

Small  Business  Administratio 
Film  to  be  Produced  by  Sun 

■:•  The  Small  Business  Adn 
tration  has  awarded  a  contrat 
a  15-minute.  16mm,  color 
sound  film  to  Sun  Dial  Film; 
cording  to  Hardy  Glenn,  exec 
vice-president  of  the  film 
pany. 

Script  writer  Ed  KnowltOD 
Glenn  were  in  Washington 
month  for  the  first  script  cc 
ence  with  Mrs.  Florence  May, 
duction  liaison  for  the  S.B./ 
Washington. 

The  film  will  concern  itself 
the  problems  faced  by  owne 
small  businesses  forced  to  rel 
as  the  result  of  Urban  Rer 
and    Highway    construction 

ects. 

*  *        * 

"Cavalcade"  Theatrical  Rele* 
Features  Sears  and  Bell  SysM 

■;>  A    unique    theatre    distribdf 
vehicle  is  proving  itself.  Sears  ijl 
buck.  AT&T,  arid  the  Sout! 
can  Tourist  Corp.  are  repeal   ';; 
sors  in  an  upcoming  release 
ten-minute.     35mm,     wide-s 
color    short    released    by    Sti 
Movies,  Inc. 

The  current  theatre  Cava 
release  is  showing  in  Bos 
Washington,  Detroit,  and 
Angeles  first-run  houses  as  a 
subject  with  Tlxe  Professional 
Zhivago.  Hombre,  Georgy 
and    other    current    first-run 

tures. 

*  *       * 

Elektra  to  Produce  Theatric 
Trailers  for  National  Screen 

tV  In  an  effort  to  improve 
quality  of  its  "Special  Occ 
Trailers."  National  Screen  Se 
has  formed  an  association  w 
New-  York  producer  noted  fi 
bright,  fresh  TV  commei 
Elektra  Films. 

"Our  desire  to  upgrade  this 
cial  material."  Burton  E.  Rot 
president  of  National  Screen 
ice.  said,  "is  prompted  by  ou 
lief  that  the  current  quality  o 
commercials  has  lifted  the  \e\ 
theatrical  audience  responsiv 
to  the  techniques  of  subtlety, 
sell  and  humor." 

Among  the  first  subjects 
completed   by   Elektra   for   > 
are    trailers    urging    theatre 
ences  to  "\'ote  for  the  Cane 
of  Your  Choice — But  Vote!' 
other  broad-interest  titles. 


52 


BUSINESS    SCR 


lolex 


)r  M>me  time  now  Bolex  has  been  making 
1(1  selling  (at  'A  to  'A  less  than  any  one 
;e  )  the  best  professional  16mm  cine  sys- 
m  you  can  buy. 

ONE  MAN  OPERATION.-Bolex  H-16 
ni  ras  have  become  famous  for  their  rug- 
.liuss,  dependability,  quality  optics  and 
;ht  weight,  making  them  perfect  for  one 
an  (Fig.  I)  filming  operations  and  elimi- 
jiting  the  need  for  any  kind  of  back-up 
ew. 


FIG.  1 


[FILM  CAPACITY.-The  only  thing  that 
)lex  H-16  cameras  could  be  faulted  on 
IS  that  they  only  had  a  100  ft.  film  ca- 
tcity. 
»00  FT.  MAGAZINE.-That's  why  we  in- 
oduced  the  Bolex  400  ft.  film  magazine  to 
both  the  H-16  REX-5  and  the  H-16 
[-5  in  the  Bolex  H-16  cine  system. 
SYNCHRONIZATION.-Used  with  the 
w  constant  speed  motor  (24  FPS)  with 
nc  output  for  lip-sync  on  A  inch  tape  and 
itomatic  built  in  clap-stick  for  easy  syn- 
ronization,  the  400  ft.  magazine  with 
ther  the  H-16  REX-5  or  the  H-16  M-5, 
fers  the  professional  user  in  any  branch  of 
ovie  production,  science,  industry  or  edu- 
tion  unlimited  versatility  and  scope. 

THE  TWO  BASIC  CAMERAS. -The 
-16  REX-5  is  a  three  lens  turret  camera 
at  offers  reflex  viewing  and  focusing  on 
ound  glass,  allowing  the  photographer 
mplete  control  of  composition,  framing 
id  correct  evaluation  of  depth  of  field.  The 
16  M-5,  built  with  economy  in  mind,  is  a 
Igle  lens  camera  with  viewing  through  a 
movable  optical  finder  mounted  on  the 
le  of  the  camera.  The  H-16  M-5  takes  all 
andard  "C"  mount  lenses  or  Pan  Cinor 
id  Angenieux  zoom  lenses,  both  equipped 
ith  reflex  viewing  and  focusing. 

LENSES  AND  ACCESSORIES.-There 
e  10  fixed  focal  length  lenses  from  lOmm 

150mm  in  the  H-16  system,  and  7  zoom 
nses  giving  a  wide  range  of  zooming  ra- 
JS  from  5  to  1  up  to  10  to  1,  including  the 
ario  Switar  86EE,  the  world's  first  and 
ily  fully  automatic  16mm  variable  focal 
ngth  lens,  with  zoom  from  18  to  86mm. 
lany  accessories  are  available  in  the  H-16 
stem  including  motors,  close-up  attach- 
lents,  grips,  matte  box,  titler,  light  meter, 
irrying  cases  and  both  optical  sound  and 

tical/magnetic  sound  projectors. 


MANY  APPLICATIONS.-Because  of  its 

ruggedness,  compactness  and  light  weight  a 
single  operator  can  use  the  Bolex  H-16  sys- 
tem for  any  of  the  following  applications: 

Sports  filming,  including  coaching  and  train- 
ing films,  for  club  and  school  use. 
Medical  photography,  surgical  and  research 
filming,  Cinephotomicrography. 
Advertising,  promotion  and  TV  luork  for  both 
studio  and  location  shooting. 
Travel  and  educational  filming. 
H'ild  life  and  nature  photography, 
.■imateur  film  mating. 

Industrial  filming,  including  training,  record- 
ing, research  and  ivori  study  films. 
Memomotion  and  traffic  fioiv  studies. 
Periodic  industrial  data  recording. 
Underivater  filming,  (ivith  housing). 
Time  lapse  studies. 
Remote  control  filming. 
Instrumentation  recording. 
.Ill  types  of  sound  ivork. 


FIG.  2 

The  H-16  REX-5  camera  (Fig.  2),  with 
400  ft.  magazine,  24  FPS  constant  speed 
motor,  detachable  take-up  motor  on  maga- 
zine eliminating  the  use  of  old  fashioned 
take-up  belts.  The  H-16  REX-5  ofifers  reflex 
viewing  and  focusing  on  ground  glass.  Vari- 
able shutter.  Filter  slot.  Accurate  automatic 
dual  frame  counters  and  registrator  claw 
tor  picture  steadiness. 

Shown  on  the  camera  is  a  Vario  Switar 
86EE  zoom  lens  with  automatic  exposure 
control  and  a  zoom  range  of  18  to  86mm. 
.Maximum  aperture  f/2.5. 


rx>- 


H-16  cine  system 

The  H-16  REX-5  (Fig.  3)  shown  with- 
out 400  ft.  magazine.  The  camera  takes  100 
ft.  film  loads  and  has  all  of  the  traditional 
Bolex  features  such  as  filter  slot,  variable 
shutter  for  fades,  dissolves  and  greater  ex- 
posure control,  automatic  loading  and  pro- 
vision to  accept  the  400  ft.  magazine  if 
desired.  Lenses  shown  are  Switar  10mm 
f/1.6,  25mm  f/1.4,  75mm  f/1.9. 


FIG.  4 

The  Bolex  H-16  M-5  (Fig.  4),  with  sin- 
gle lens  mount,  an  extremely  economical, 
professional  quality  16mm  camera  equipped 
with  such  features  as  variable  speeds,  single 
frame  shooting,  footage  and  frame  counter, 
unlimited  film  rewind  and  automatic 
threading. 


FIG  3 


FIG  5 

The  H-16  M-5  (Fig.  5)  can  also  be  used 
in  conjunction  with  the  400  ft.  magazine,  24 
FPS  c<instant  speed  motor  and  recharge- 
able battery  pack.  This  is  an  ideal  set-up 
for  sports  filming  where  a  large  film  capac- 
ity is  desirable  to  avoid  loss  of  action  footage. 


SEND  FOR  BOOKLET.-lf  you  would 
like  a  free  16  page  School,  Industrial  or 
Medical  Bulletin  and  a  Bolex  16mm  cata- 
logue write:  Paillard  Inc.,  1900  Lower  Rd., 
Linden,  N.J.  07036 


•A  division  of  Paillard  Incorporated,  manufacturers  of  Hermes  office  machines. 


Ifs  just  as 

good  even  if 

you  don't 

own  it— 

maybe 

better! 


If  you  already  oim^ffiy  buy 
it  again?  When  the  job  calls  for 
a  second  camera,  another  lens, 
additional  lights  —  rent  them 
from  Behrend's!  Four  convenient 
locations  (one  in  Detroit!)  puts 
the  equipment  just  where  you 
need  it!  Anytime  you  need  more 
of  what  you  already  have  call 
the  Behrend  office  nearest  you 
and  rent  it.  (If  you  insist,  we'll 
gladly  sell  It  to  you!)  In  the 
meantime,  send  for  a  copy  of 
:  our   Rental  and   Sales   catalog. 


161  C  QRANO  AVENUE 

CHICAGO    ItllNOIS  «0«I1 

'A.  .  ■;  lofin 


CLEVELAND 

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DETROIT 

9930  Greenfield  Rd.  •  (313)  BR  2-3990 

MEMPHIS 

761   Main   Stre«l  •  (901)  9400456 


UNDERSTANDING  ECONOMICS... through  Audiovisual 

"...  Produce  Economic  Education  That  Coniunces  By  Excellence  and  Balanci 

by  Carl  H.  Madden,  Chief  Economist 


IN  iHF.  Coming  Years,  1  believe  the  oppor- 
tunity to  make  new  strides  in  the  technology 
of  economic  education  is  going  to  be  unprec- 
edented. There  are  important  stirrings  on  every 
hand.  The  question  of  most  importance  is,  who 
will  seize  the  initiative? 

First  of  all,  why  should  talented  audiovisual 
executives  bother  with  economics?  "Each  gen- 
eration," someone  has  said,  "is  an  invasion  of 
barbarians."  Many  young  Americans  grow  up 
today  in  this  greatest  of  all  industrial  countries 
without  ever  having  been  exposed  to  econom- 
ics in  the  classroom. 

"By  1975  .  .  .  Global  TV  Transmission" 

By  1975,  we  will  see  global  TV  transmission 
with  technology  that  will  provide  "ether  space" 
for  at  least  a  million  simultaneous  TV  chan- 
nels. Our  prosperous  and  educated  young  peo- 
ple —  fifty  per  cent  of  them  college  graduates 
—  will  have  freedom  of  communications  on  an 
unprecedented  scope.  This  freedom,  in  the  view 
of  Arthur  C.  Clarke,  will  have  an  "overwhelm- 
ing effect  on  the  cultural,  pohtical,  and  moral 
climate  of  our  planet." 

A  lot  of  presently  important  people  are  not 
well  acquainted  with  economics.  They  are  not 
just  the  college  English  instructors  who  deeply 
influence  young  minds  while  having  little  con- 
tact with  the  economy  or  a  grasp  of  its  large 
trends.  They  are  not  just  ministers,  properly 
concerned  with  social  justice,  but  often  pitifully 
unaware  of  economic  pitfalls  in  seeking  it. 
They  are  not  just  the  national  reporters  and 
pundits  unforgivably  forced  by  economic  ignor- 
ance to  cast  great  public  policy  disputes  as 
personal  hassles  of  vengeance  and  spite.  They 
are  also  leading  corporation  executives  seeking 
to  enhance  the  free  enterprise  system  and  their 
own  interests,  but  inarticulate  as  spokesmen  for 
lack  of  knowledge  of  the  system's  essential 
elements  and  needs. 

Change  Requires  Public  Understanding 

We  need  economic  education  not  only  be- 
cause we  presently  neglect  it  in  the  schools  but 
because  accelerated  change,  both  technological 
and  social,  requires  ever  higher  levels  of  public 
understanding  and  information  for  wise  policy 
choices. 

Let  us  be  clear.  The  need  in  economic  edu- 
cation is  not  for  the  one-page  ad  with  the  eco- 
nomic homily.  Economic  education  is  not  going 
to  be  advanced  much  by  highly-paid  Madison 
Avenue  types  purveying  pithy  parables  about 
well-worn  virtues.  We  are  learning  to  "turn 
off"  the  cruder  commercials.  The  time  for  sell- 
ing economics  like  soap  is  passing. 

Education  That  Convinces  by  Excellence 

Rather,  industry  should  sponsor  and  produce 
economic  education  that  convinces  by  its  excel- 
lence and  balance  instead  of  its  slickness  or  its 
monopoly  of  communications.  We  are  living 
in  an  age  when  ideology  inhibits  relevance  .  .  . 
With  the  accumulated  evidence  now  available 


*  abstracted  from  his  address  to  members  of  the  Indus- 
trial Audio-Visual  Association  at  their  recent  annual 
meeting  in  Kansas  Cit>',  Mo. 


Chamber  of  Commerce  of  the  United  Statt 

in  20th  Century  history  of  the  superior  pi 
formance  of  supervised  free  enterprise  eci 
omies,  "conspiracy"  theories  of  governmc 
growth  will  be  less  interesting  to  tomorrov 
policy-makers  than  objective  problem  exami 
ation  with  a  wide  range  of  alternative  solutior 
In  making  these  resource-determining  dci 
sions,  economics  will  be  an  indispensable  to. 

Certainly,  there  are  many  occasions  for  d 
veloping  audiovisual  means  of  improving  cc 
nomic  education.  Do  you  remember  when  tl 
great  Walt  Disney  took  on  explaining  t 
weather  and  the  atom?  Well,  there  is  the  whi 
geographic  structure  of  the  economy  lying 
wait  to  be  depicted,  with  all  its  dynamic  mov 
ment  of  people,  jobs  and  industry. 

Visualize  the  Story  of  America's  Growth 

Then,  too,  clever  people  could  tell  with  \i 
uals  the  story  of  the  growth  of  the  Americ; 
economy,  emphasizing  the  role  played  by  pi 
vate  and  public  investment,  by  education.  1 
government  policy,  and  above  all,  by  prodii 
tivity.  It  could  be  made  into  a  powerful  arg 
ment  for  education  and  for  improvement 
existing  education. 

Another  approach  to  economic  education 
through  national  problems.  One  can  imagit 
a  series  of  films  that  tackle  with  balance  ar 
authority  some  of  our  problems  such  as  auti 
raation,  employment,  balance  of  payments,  ar 
the  like. 

Still  another  approach  is  to  concentrate  t 
the  economics  and  financing  of  business.  Wi 
animation  and  live-action  photography, 
would  not  be  hard  to  explain  the  sources  ar 
use  of  corporate  funds,  the  need  for  ploughci 
back  investment,  and  the  like. 

Finally,  there  is  the  entire  area  of  urban  eci 
nomics.  In  how  many  high-school  lobbies  haN 
you  ever  seen  a  three-dimensional  model  of  \\ 
metropolitan  area?  Did  it  have  a  push-buttc 
device  that  registered  such  data  as  plant  loc: 
tions,  transport  net.  labor  force,  banking  f; 
cilities,  retail  and  wholesale  trade,  and  the  like 
Would  it  not  be  meaningful  to  understand  ho 
it  is  true  that  "What  Podunk  Makes,  Makes  Pi 
dunk?"  Might  such  understanding  not  impro\ 
worker  productivity  and  make  for  better  pub! 
decisions? 

A  Disillusioned  10  Per  Cent  of  Youth 

A  creative  10-per-cent  of  today's  young  ai 
disillusioned  with  bigness;  they  are  concerne 
about  their  role  in  hfe  rather  than  a  career;  an 
they  are  not  all  that  interested  in  busines' 
Meanwhile,  the  communications  channels  ai 
getting  more  numerous,  and  the  world  to  b 
viewed  is  opening  up. 

Think  of  all  those  public  school  teachers,  c 
the  college  graduates  who  never  took  ecc 
nomics.  and  of  the  50  per  cent  of  young  pec 
pie  who  will  not  attend  college.  And  last,  cor 
sider  who  in  society  has  a  greater  stake  in  th 
way  we  create  and  share  wealth  in  this  countr 
than  you. 


54 


BUSINESS   SCREE! 


The  old  mirior-mirror-on-the-\vall  bit  just  wouldn't  cut 
it  in  today's  sophisticated,  electionics-oriented  business 
training  world. 

Whether  it's  a  sales  training  program,  information  dis- 
semination to  the  field  or  a  self-improvement  course 
for  the  rising  exec,  emoting  before  a  mirror  can't  hold 
a  candle  to  the  cold,  hard  e.ve  of  the  television  camera. 

And  that's  why  today's  communications-conscious  exe- 
cutives are  going  all  out  with  the  new  Westinghouse 
U'AVK  Trainer  .system.  Not  just  a  basic  videotape  re- 
cording playback  device,  the  W.W'E  Trainer  is  a  com- 
plete, self-contained  visual  and  audio  .system  —  with 
simplicity  the  keynote. 


•Westinghouse  Audio-Visual  tleclronus 


Included  in  this  compact  one-man  television  studio  i.s 
the  extremely  mobile  vidicon  camera.  Westinghouse's 
exclusive  .Audio-Visual  Recorder  (with  the  4  additional 
audio  tracks  1,  a  dynamic  mike  for  superb  audio  pickup, 
a  9"  Demod  Monitor  for  simultaneous  viewing  while 
taping  or  for  off-air  or  camera  playback,  plus  a  19" 
solid-state  monitor  for  group  viewing. 

And  it's  all  conveniently  housed  in  the  pre-wired.  caster- 
mounted  cabinet  that  lets  the  WAVE/Trainer  go  where 
you  go. 

For  complete  information  nn  the  WAVE/Trainer  sys- 
tem, contact  Mr.  Martin  A.  Lappin,  General  Manager. 
CIP  Dirixion,  Westinfiliiiii.ie  Electric  Corporation.  VS. 
Highway  27.  Metuchen.  .V.  J.  OSSiO.  Depl.  K-o 

WAVE/Trainer  System 

You  can  be  sure  If  It's  Westinghouse  (w) 


UMBER    A    ■    VOLUME    28 


IS 


New  Edition  of  F&B/Ceco  Rental 
Equipment  Catalog  Is  Available 

-■■■  A  new  edition  of  the  Fc&B/Ceco 
Motion  Picture  Equipment  Rental 
Catalog  has  just  been  pubhshed. 
Completely  revised,  this  invaluable 
48-page  reference  guide  lists  over 
2600  items  of  professional  film 
making  gear  ranging  from  film 
splicers  to  1500  Amp  generator 
trucks.  Separate  sections  include 
16  and  35nim  cameras,  camera 
accessories,  sound,  editing,  projec- 
tion, lighting  and  grip  equipment. 

Exclusive  equipment  such  as  the 
Rebikoff  Underwater  cameras, 
Mitchell  BNC  and  NC  Reflex 
cameras,  and  Aerovision  Helicop- 
ter Mounts  are  featured:  as  well  as 
Sony  Portable  Video-Tape  Record- 
ers, Nagras,  Arriflex,  Eclair,  Color- 
tran.  Moviola,  Magnasync  and 
other  name  brands. 

Copies  can  be  obtained  on  let- 
terhead request  free  of  charge  from 
Ron  Groen,  F&B/Ceco,  Inc.,  315 
West  43rd  Street,  New  York  100- 
36,  or  any  of  the  F&B/Ceco 
branches  in  Hialeah.  Fla.,  Wash- 
ington, D.C.,  New  Orleans,  Cleve- 
land, or  Atlanta.  Mention  Busi- 
ness Screen.  • 

*  *       * 

Stage  East,  9,000  Ft.  Facility, 
Opened  by  |amieson  in  Dallas 

i-  The  opening  of  Stage  East,  a 
9,000  sq.  ft.  sound  stage,  has  been 
announced  by  the  Jamieson  Film 
Company,  Dallas.  Studio  president 
Bruce  Jamieson  notes  that  this 
large  facility  will  triple  the  com- 
pany's indoor  shooting  area,  that 
it  is  the  largest  sound  stage  in  the 
Southwest. 

Stage  East  is  located  a  short 
distance  from  the  home  studio  at 
3825  Bryan  Street  and  is  equipped 
with  dressing  rooms,  offices,  stor- 
age area  and  production  sei^ice 
rooms,  in  addition  to  its  huge 
shooting  area.  • 

*  *       * 

Lee  Larew  Now  a  Vice-President 
of  Florida's  Barton  Film  Company 
'■-  The  Barton  Film  Company, 
Jacksonville,  Fla.,  has  announced 
the  promotion  of  Lee  O.  Larew  as 
vice-president.  In  announcing  the 
new  post,  Donald  E.  Barton,  presi- 
dent of  the  Florida-based  studio, 
noted  that  Larew  will  serve  as  as- 
sistant general  manager  and  will 
be  in  charge  of  writing,  directing 
and  associated  activities. 

Prior  to  joining  Barton  in  Sep- 
tember, 1964,  Larew  was  supervi- 
sor of  motion  pictures  for  North 
American  Aviation,  Inc.  A  widely- 
read  author,  he  also  has  over  100 
credits  for  films  he  has  written  and 
directed.  • 


News  Along  the  Film /Tape  Production  Line 


Hanna-Barbera  Acquires  Rights 
to  New  Animation  Art  Process 

■k  H  a  n  n  a-Barbera  Productions 
has  acquired  rights  from  the 
Xerox  Corporation  to  build  a 
flash-fusing  device  that  utilizes 
light  energy  to  fuse  Xerox  images 
from  artist's  drawings  onto  the 
acetate  surface  of  cartoon  eels. 
The  device  is  designed  to  reduce 
production  time,  minimizing 
chemical  cost  and  further  insuring 
perfect  registration  of  art  drawings 
onto  eels. 

A  Xerox  system  for  reproduc- 
ing drawings  on  eels  has  been  in 
use  at  the  company's  Hollywood 
studios  for  nearly  two  years;  the 
studio  expects  to  have  the  new 
process  in  operation  in  August.  • 
*       *        * 

Elikann  to  Filmex  as  a  Director 

7-r  Larry  Elikann  has  joined 
Filmex,  Inc.,  New  York  as  a  di- 
rector.   He    previously    had    been 


a  director  with  VPI  for  three  and 
a  half  years. 

His  television  credits  include 
the  direction  of  commercials  for 
Lavoris,  Manufacturers  Hanover 
Trust.  Philip  Morris,  United  Air- 
lines and  IBM.  Recently  he  has 
taped  two  full  length  feature  pres- 
entations. The  Investigation,  for 
NBC,  and  Macbeth  for  Channel 
13,  New  York. 

Mr.  Elikann's  films  have  re- 
ceived numerous  awards.  • 
*        #       * 

Army  Contracts  for  $3.7  Million 
in  Closed-Circuit  TV  Equipment 

M  The  U.  S.  Continental  Army 
Command  (CON  ARC)  has 
awarded  the  Ampex  Corporation 
contracts  totaling  more  than  $3.7 
million  for  closed-circuit  television 
equipment. 

The  equipment  will  be  used  to 
expand  the  facilities  for  closed- 
circuit  television  in  Army  training. 


FREE! 

30-DAY 
TRIAL 


there  are  flanges  and  split  reels  which 

HANDLE  ALL  FILM 

any  way  it  comes;  on  reels,  on  positive  cores,  on  negative 
cores,  or  tightwound.  They're  the  new  patented 
MASTEREEL  flanges  and  split  reels. 


there  are  split  reels  whose  halves  are 

INTERCHAIMGEABLE 

flanges  which  can  instantly  engage  with  any  other  flanges 
of  the  same  film  size  to  form  a  split  reel.  They're  the  new 
patented  MASTEREEL  flanges  and  split  reels. 


there  are  flanges  and  split  reels  which  are 

FULLY  COMPATIBLE 

with  all  your  present  equipment;  they  fit  all  rewinds,  pro- 
jectors, editing  or  viewing  equipment.  They're  the  new 
patented  MASTEREEL  flanges  and  spUt  reels. 


Incredibly  simple,  complelely  versatile,  these  all-purpose  flanges 
and  split  reels  are  the  heart  of  the  new 

MASTEREEL 

FILM  HAIUDLIIVG  SYSTEM 

The  resuh  of  exhaustive  product  design  and  development  based 
on  years  of  professional  film  handling  experience.  With  just  one 
pair  of  MASTEREEL  split  reels  in  the  film  sue  of  your  choice,  you 
can  use  inexpensive  plastic  film  cores  instead  of  reels  and  also 
slarl  saving  important  money  in  all  other  phases  of  film  handling. 
Anytime  you  choose  to  save  more,  you  can  use  Ihe  new  sturdy 
lightweight  MASTEREEL  plastic  film  cases  for  unbelievable  sav- 
ings in  storage  and  shipping. 

Want  lo  know  more'  Write  us  for  details 


(^MASTEREEL   IIMDUSTRIES,  INC. 

K  HOME  STREET,  WHITE  PLAINS   NEW  YORK  10«»    TEL   (9141  94SJSW  ,  DIRECT  N  T  C  TEL   (!12)  933.14M 


)   «  UASTERCCl  b 


>i  MAsnKEL  iNousniES.  inc 


Demeler,  Sparlaro  in  Key  Postij 
for  Bebell  Motion  Picture  Div. 

■■■■-  The  Motion  Picture  Division 
Bebell  &  Bebell  Color  Laboratij 
ics,  Inc..  New  York,  has  made  t 
new  appointments  to  key  posltio 

John  J.  Demeter  has  taken  o'r 
as  assistant  technical  director  f 
Lab  Operations.  He  has  transf 
red  to  Bebell  &  Bebell  from  h 
tional  Broadcasting  Com  pa:/ 
where  he  was  chief  motion  picti;: 
laboratory  technician  and  sup 
visor  of  quality  control.  Prior  ii 
his  NBC  affiliation,  Mr.  Demer 
was  quality  control  chief  at  Pre| 
sion  Laboratories. 

Peter  Spataro  has  assumed 
post    of    supervisor    of    Printil 
Room  Operations.   A  member 
the  well-known  family  of  motil 
picture  lab  technicians,  he  is  cc! 
sidered  one  of  the  best  printers 
the  business.  He  has  full  respoi 
bility  for  35mm,  16mm  and  red 
tion  printing  operations. 

»  *  * 
Instructional  Systems,  Inc.,  N.\ 
Is  Acquired  by  Miles-Samuelsoj 
Tr  Miles-Samuelson,  Inc.  has 
quired  a  controlling  interest  in  ll 
structional  Systems.  Inc.  Both  si 
New  York -based  companies.  Jam 
B.  Witker  will  continue  as  pre 
dent  of  ISI;  James  Stanley  will  i 
main  as  Executive  vice-president.l 

Witker.  prior  to  joining  15: 
spent  five  years  as  an  executive 
Modern  Talking  Picture  Servicl 
Stanley  had  been  previously  assi 
ciated  with  film  producer  Richa 
De  Rochemont. 

ISI  provides  materials  and  ser 
ices  in  the  fields  on  education  ai 
training  in  the  form  of  films,  filr 
strips,  slides,  overhead  projectu 
als,  displays  and  other  audio-visu 
and  printed  media.  It  also  develoi 
software  for  computer-assisted  i 
struction  programs.  i 

Miles-Samuelson,  founded 
1951,  is  a  diversified  technic 
communications  company.  It  pr 
pares  scientific  and  technical  i: 
structional  materials  for  goven 
ment  and  industry.  A  subsidiar 
J.  B.  Rundle  Advertising,  speci; 
izes  in  industrial  advertising.  Ai 
other  subsidiary.  Technical  Doci 
mentation.  Inc.,  prepares  instni 
tional  systems  and  training  aids. 

*  *  * 
Ira  Marvin  and  Zoli  Vidor  For 
New  York  Studio  VIAfilm,  In 
•ir  Two  of  the  industry's  wel 
known  personalities,  director  Ii 
Marvin  and  cinematographer  Zc 
Vidor,  ASC,  have  formed  a  ne 
television  commercial  productio 
company:  VIAfilm,  Ltd.  at  22 
East  46th  Street  in  New  York. 


56 


BUSINESS    SCREE 


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;/ifiA  ■5<  T:s?r.iEX..> 


f«**-!" 


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Of'-' 


I  i 


i 


tTi 


® «j 


IJ 


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\ 


for  the  finest  maintained  rental  equipment  call  CSC  at  212  PLaza  7-0906 
CAMERA  SERVICE  CENTER,  INC.,  333  WEST  52ND  STREET.  NEW  YORK,  N.  Y.  10019 


IMBER    4    ■    VOLUME    28 


Audiovisual   Equipment  TradeFair 


important  design  and  engineering  progress  made 

in  audiovisual  projection  equipment  within  the  recent 

months  has  been  brought  into  sharp  focus  in  these 

annual  "trade-show-in-print"  pages  provided   by  the 

editors  for  our  many  thousands  of  buyer-readers 

in  business,  industry,  trade  groups,  the 

institutional  field  and  in  federal  and  local  government. 

these   buyers   can    look   to   brighter   Images   and 

lighter-weight,    highly-flexible   field   equipment 

for  today's   excellent   color   images,    whether  for 

motion    picture,    slide   or   filmstrip   projection. 

they'll   find   slim    new   designs   made   possible    by 

smaller   but    more   powerful    light   sources; 

video   tape    recorders   and    overhead    projectors 

are   more    portable   and    much    easier-to-use 

within    offices,    plants    and    training    schools. 

the   buyer   will    also   look   for   service  factors 

and   sound    basic   construction   that    minimizes   the 

problems   of   field    maintenance;    fortunately   the 

trend   to   solid-state   components   and    reliability   of 

well-known    brand    names   featured    in   the   pages 

of   this    report    are    his    assurance    of    performance. 

quality   of   images    is   no   less    important   than 

projector   choice   and   with   these    increasing   wide 

choices   of   a-v   equipment   there's   need   for   similar 

quality    in   film/tape   or   slide   production   which 

makes    best   use   of   both    projectors   and   screens, 

best   serves   audiences   owning   a-v   equipment. 


(D 

O 


Audiovisual 

Equipment 

TradeFair 


¥£!■ 

inrn        /  \ 


16mm  Motion  Picture  Projectors 


I6MM  sound-on-lilm  continues  to 
be  the  standard  for  group  sliow- 
ings.  primarily  fortified  by  tlie 
countless  tliousands  of  prints  of 
educational,  industrial,  medical, 
and  religious  films  in  libraries 
throughout  the  world,  serving  a 
very  sizeable  owner  inventory. 

Sales  of  portable  16mm  sound 
equipment  remain  strong  as  auto- 
threading,  simplicity  of  operation, 
lighter  weight  and  brighter  images 
attract  buyers.  Representative 
models   are   shown  on  this   page: 


The  Bauer  P6  Aufomaf  I6mfn  sound  pro- 
iector  features  automatic  threading  with 
flnger-tlp  operation;  just  press  the  key 
and  the  film  gate  opens  to  receive  film's 
leader.  Then  film  threads  itself.  1 5-watt 
model  weighs  only  32  pounds,  complete 
with  amplifier,  built-in  speaker  and  acces- 
sories. Standard  model  has  2.000-ft.  reel 
capacity;  may  be  extended  to  4,000-ft. 
Write    to     U.S.    distributor:    Allied    Impex. 


Kalart-Vlctor's  Model  STV-TB  16mm 
sound  projector  was  designed  for  TV  use 
with  a  film  chain,  optical  multiplexer  or 
regular  projection.  Also  get  details  on 
new  Modular  Moviemaiic  rear-screen  pro- 
jector with  "Marc  300"  light  source  and 
the   new  70-1600  Xenon  lamp    16  projector. 

Eastman  Kodak  "Pageant"  Sound  Projec- 
tors have  fully  transistorized  sound  systems. 
These  engineered  "AV"  models  also  have 
single-lever  operation.  Write  Eastman 
Kodak.  Motion  Picture  &  Education  Mar- 
kets Division  for  complete  literature. 


Bell  &  hloweirs  Model  552  Specialist 
load  Filmosound  provides  a-- 
threadlng  of  16mm  sound  films.  C 
guide  system  permits  Insertion  of  : 
top;  within  3  seconds  It  glides  into  ta 
position,  completely  threaded.  Welgl 
lbs..  13  oz.;  it  has  f/1.4  lens.  Write 
Howell  for  literature.  See  page  64. 


I 


Check    the    Directory    of    Manufacfin 
Appearing    on    Pages   64-66   for    Souk 


Graflex    1 6    Arc    Light    Projector    used 

new    G-E      Marc    300"    quartz    arc 
and   a   power  supply   unit  to   pour   bril 
light  onto  screens.  Other  features:  tr*j 
tor     amplifier;     twin     5'      oval     permfl 
magnet    speakers;    fumble-free    film 
Ing :     pushbutton,     color-coded     opefi  I 
controls;    an    adjustable    film    gate; 
single-lever    reverse    operation.    Welghl 
lbs;    power   supply   weighs    26   lbs. 
Graflex,    Inc.    (see    page   64}    for   tech| 
literature    and    dealer    sources. 


51 


BUSINESS    SCREN! 


Sim's  fine   "1600"   Sound    Proiector   offers 

4^^-thredding  as  optional   on   purchase   or 

^e   Installed    at    later   date.    The    RCA 

■^'tfe  Threader"  automatically  carries  the 

^1  leader  through  the  projector,  then   is 

»5Jlngaqed.     It    never    touches    the    film. 

'der  features:   advanced   optica!   system, 

■^^'-transistorized     sound     [speaker     Is 

^Mnted    In    case) :    top-mounted,    flip-up 

arms:   plus   eicluslve   fluid    clutch   for 

wind  tension  on  any  size  reel.  Reverse 

tandard:    stop-on-frame    model    Is    op- 

UK  Weighs  32  pounds.  Write  RCA,  c/o 

r  ucTlonal  Electronic  Products,  (page  M) 


At  left:  Siemens  2000  16/16  single/double 
system  sound  projector  h  producer  tool. 
Equipped  with  a  single-phase  I  lO-volt,  60 
cycle  synchronous  motor,  it  maintains  con- 
stant, precise  sound  speed  where  needed 
to  run  projector  in  synchronization  with 
a  film  recorder,  other  projectors  or 
similar  devices  equipped  with  synchronous 
motors.  Built-in  strobe  disc  and  glow  light 
provide  constant  checks.  Capability  in- 
cludes single-system  and  double-system 
sound  playback:  double-system  preview- 
ing; recording,  post-recording;  re-record- 
ing; transfer  of  optica!  to  magnetic 
sound;  transfer  of  200  mil  tracks  on  full 
coat  magnetic  stock  to  100  mil  magnetic 
tracks     on    striped     film.    Write:     Arriflei. 


r 


8mm  Motion  Picture  Projectors 


8>M  SOUND  has  made  rapid 
gress  this  year.  Excellent  new 
iipnicnt.     featuring     cartridged 

ppt    handling,     lighter     weights, 

Jtehtcr    rear    and    direct    images. 

al  lower  eventual  print  costs  are 

sirring  buyer  demand. 
Supcr-8  has  emerged  as  a  dom- 
nt  dimension,  both  in  the  U.S. 
abroad.    A   choice    of   either 
ical  or  magnetic  sound   is  of- 

ftd  by  various  manufacturers, 
quisitions    by    the    institutional 

irket  rest  on   8mm   print  avail- 

a,!itics.  But  business  and  industry 


1  today's  important  buyers. 


Carena  8S8  Convertible  :~-  -..-■■jro  pro- 
jector shows  either  Super-8  or  standard  8 
films  at  flip  of  lever.  Fully  transistorized 
and  automated,  it  weighs  22'/2  lbs.  Color- 
coded  controls;  reel-to-reel  threading. 
Write   Karl    Heiti,    Inc.   See   page   6i. 


Super-8    Optical-Magnetic    sound 

serves    ImDortant    dual     purpose. 
.:^    features    include    a    transistor- 
system;    automatic    threading; 
Speeds    of    24    and    18    frames* 
(for    sound    or    silent    films) : 
for   still    pictures    and    discus- 
reverse   control.    iSO-watt   quartz 
np    gives    bright    Image;    has    a 
sound    celt.   Write    DuKane. 


Fairchild's  Mark  IV  is  ar  auT-^^fl-c  car- 
t'idgo  load  8mm  sound-on-film  projector 
/■'th  Movie-Pack  cartridge  (inserts  in  the 
front  slot).  When  lever  is  depressed,  the 
snowing  begins  on  S'/j"  ill"  screen.  Auto 
stop  circuit  can  end  showing  or  provide 
continuous  program.  Weight:  20  lbs.;  ca- 
pacity: up  to  22"  of  sound  film.  Write 
Falrchlld    Industrial    Products    (see    p.   44) 


Kodak's  new  Ektagraphic  Sound  8  pro- 
iector has  extremely  low  cost,  reproduces 
magnetic  sound  and  features  automatic 
threading.  A  minimum  of  controls,  13- 
pound  weight  and  bright,  sharp  pictures 
are  key  features.  Magnetic  sound  tracks 
recorded  on  prestriped  print  film  can  be 
heard  through  speaker  or  headphones. 
Either  24  or  18  fps  and  uses  Super  8  film. 
Get    details   from    Kodak;    see    page    64. 


MPO   Videotronlc    Super-8   doing    its    job. 

MPO  Videotronic  Super-8  sound  projector 

Is  a  completely  automated,  instant-change 
magazine-load  machine  for  either  rear  or 
front  projection.  Features:  a  wide-angle 
6.5mm  lens;  film-easy  transport:  weighs 
only  16  lbs;  ISO-watt  quartz  lamp  and  5- 
watt  transistorized   sound  system.  Film  ca- 


I  nside    view    of    new    Videotronlc    Super-8 

pacity  IS  15  minutes;  self-contained  pro- 
jection screen:  10"  x  IS'A**.  Built-in  cycl- 
ing switch  for  unattended  exhibits  auto- 
matically shuts  off  projector  at  end  of 
fitm;  begins  at  touch  of  re-start  button. 
Write:  Projector  Division,  MPO  Video- 
tronies.  Inc.  for  complete  technical  litera- 
ture or  to  arrange  demonstration.  Address 
"   Directory  of   Manufacturers. 


Technicolor  "Instant  Movie"  Projector,  the 
Oeluie  810,  Is  a  Super  8  silent  film  pro- 
jector with  a  new  "Super  Brilliant  Light 
System"  using  a  low-voltage  lamp  and  dual 
output-transformer  to  allow  choice  of  nor- 
mal brilliance  with  500%  Increase  in  lamp 
life  or  40%  Increase  In  light  output  with 
normal  lamp  life.  DeLuxe  810  also  has  stttt- 
picture  dutch  and  cartridge-loading. 


Audiovisual 

Equipment 

TradeFair 


The  Jayark  Super-B  sound  projector  fea- 
tures a  unique  power-driven  cartridge  and 
film  transport  system  which  provide  un- 
usual stability  of  sound  and  picture  with 
perfect  synchronization.  Super-8  picture 
format;  9"  x  12"  pop-up  rear-screen  for- 
tified by  quartz  halogen  (iodine)  illumina- 
tion. Screen  raises  to  eye-level  position 
from  top  of  unit.  Sound  is  magnetic  on 
prestriped  print  stock;  40-frame  retard. 
Transistorized,  instant-start  amoiifier  (five 
A'atTs).  Write  Jayark  Inst.  Corp.;  page 
64   for   literature    and    sources. 


Techfticolor's  "1000"  cartridge-loading  Su- 
per-8 sound  projector  features  optical 
sound  a^a  brilliant  images  but  weighs 
only  18  lbs!  Tecnnicoior  Movle-Cartrldges 
(no  rewind  or  threading)  are  in  two  sizes: 
for  10-30  minutes  of  screen  time;  or  for 
4-10  minute  showings.  Special  D.C.  ex- 
citer lamp  for  longer-life,  hum-free  sound. 
Quartz  halogen  light  source  with  dlchrolc 
reflector;  20mm  lens  with  f/l.l  aperture. 
Handy  two-button  control:  push  green  to 
"go"  and  film,  sound  and  light  all  go  in- 
to action;  red  "stop"  shuts  off  the  show. 
Cost  Is  extremely  economical  ($299.95) 
and  machine  carries  one-year  guaranty. 
Write:    Technicolor    Corporation    for    data. 


UMBER   4    •    VOLUME    28 


Audiovisual   Equipment  TradeFair 

Sound  Slide  &  Slidefilm  Projectors 

THE  BUYER  has  a  wide  range  of 
choice  in  sound  shdef ilm  ( film- 
strip)  models.  Excellent  rear- 
screen  projectors:  tape  or  disc 
sound,  cartridge-loading  and  the 
flexibility  of  the  standard  35mm 
slide  or  low-cost  fiimstrip  arc  im- 
portant user  considerations. 

Counter  or  desk-top  projection 
of  bright  color  images,  accompan- 
ied by  hi-fi  sound  reproduction, 
plus  economical  production  and 
print  costs  are  other  factors. 

Argus  Execugraf  Model  340  is  an  instant- 
loading  fiimstrip  and  sound  tape  projector 
with  a  built-in  screen  for  table-top  view- 
ing. It  can  also  be  used  for  wall-screen 
showings.  Features:  both  fiimstrip  and 
tape  are  cartridge-loading;  screen  size  is 
7'/2"  X  IO'/2":  total  unit  weighs  16  lbs. 
Automatic  or  manual  film  transport;  con- 
trol for  forward  or  reverse  operation;  500- 
watt  illumination;  6-watt  amplifier.  Write: 
A-V    Products.   Argus,    Inc.   for   more    data. 


Audiscan,  Inc.  is  marketing  a  cartridge- 
loading  filmstrip/tape  sound  projector  of 
l2'/2  lb.  weight  that  has  or.e  special  fea- 
ture: both  film  and  tape  are  sealed  in  one 
cartridge;  225  film  frames  and  25  minutes 
of  sound  are  its  noted  capacity;  both  are 
perfectly  synchronized  In  the  cartridge. 
But  plug-In  cartridge  must  be  furnished 
by  manufacturer  from  adapted  strips  or 
slides  and  sound  is  also  recorded  from 
existing  discs  or  new  tapes.  Cartridge 
dimension  puts  material  on  16mm  film 
base.   Write  to:   Audiscan    Inc.;    Page    64. 


Busch    Cine-Slide    self-contained    projector 

puts  color  images  on  a  large  14'  x  14 
plexiglas  rear-screen;  operates  either 
manually,  remotely,  automatically  and 
continuously.  Sound  Is  supplied  by  a  tape 
recorder.  80-slIde  capacity  Kodak  Carousel 
projector  delivers  35mm  horizontal  or 
vertical  images;  also  takes  Instamatlc 
slides  and  super-slides.  500-watt  projector 
lamp  is  standard.  Push-button  operation 
or  remote  control  as  desired:  Inaudible 
signal  will  handle  display  showings.  Write: 
Busch    Film    &    Equipment    Co.    for    details. 


DuKane  "Super  Mlcromatlc"  automatic 
sound  slidefilm  projector  features  high- 
efficiency  coated  optics  and  600  watts  of 
concentrated  white  light  to  facilitate 
showings  In  nearly  any  room  condition. 
This  Model  No.  I4A650  uses  halogen 
quartz  lamp,  has  self-cleaning  feature 
within  filament  for  longer  lamp  life.  Au- 
tomatic picture  change  is  triggered  by 
inaudible  disc  signals  and  strips  are  re- 
wound while  being  projected.  Projects 
standard  35mm  filmstrips;  discs  up  to  16" 
at  33-1/3  or  45  rpm  may  be  used  in 
either  standard  or  microgroove  types.  Al- 
so has  a  useful  "program  hold"  feature; 
2x2  inch  slides  may  be  projected  by 
use  of  an  adapter.  Entire  package  weighs 
in  at  only  24  pounds  and  this  machine  will 
handle  a  sizeable  audience  as  well  as  one- 
man  show.  Write:  Audio-Visual  Division, 
DuKane   Corp.  for   literature   and   sources. 


The  DuKane  "Commander"  Is  a  new  bat- 
tery-operated automatic  tape/sound  film- 
strip  projector  just  introduced  by  this 
manufacturer,  (see  product  review  on 
other  page  of  this  issue).  Features:  35mm 
standard  single-frame  fiimstrip  projection 
(28-160  frames).  Tape  Is  cartridge-loaded 
with  maximum  playing  time  of  22'/2  min- 
utes.   Write:    DuKane   Corp.   See    Page   64. 


LoBelle's  "Courier"  sound  fiimstrip  projec- 
tor Is  a  battery-powered,  lightweight  sales 
tool  in  attache-size  case.  Uses  dry  nickel 
cadmium  battery  power  source;  pack  will 
provide  up  to  10  shows  per  day.  Has 
"snap-in/snap-out"  tape  cartridge  and  film 
magazine  (15  minutes  of  sound;  up  to  150 
frames  of  picture)  Write  LaBelle  Industrie: 
for  literature.  See  page  64. 


EIco  Corporation's  "Mastermatic  I 
newcomer  in  sound  fiimstrip  projectc^^ 
features  Unipak-cartrldged  filmstrips 
magnetic  sound  (tape)  In  single  sfi 
gether  housing.  Synchronized  J4" 
tape  can  be  changed  at  will.  Also  foi 
Is  repeat  (continuous)  operation  as  ai 
tion.  Contains  own  pop-out  screen  foi 
projection  or  fast  change  to  front  si 
use.  Up  to  185  film  frames  and  15  mi 
of  sound  in  the  Unipak  cartridge.  Prio 
$350  list;  write  EIco  Optisonlcs  Corp. 


The  all-new  Vis-u-tote  provides  a  long- 
awaited  answer  to  need  for  a  single  unit, 
fully-automatic  sound/slide  projection 
system.  Its  features  Include  advanced 
electronic  design,  solid-state  high  fidelity 
sound  components  and  the  Kodak  Carousel 
slide     projector.    Vi$-u-tote    features    cart- 


ridged  tape,  push-button  startup, 
control  capability  and  automatic  shu 
Use  if  for  rear-screen  shows  or  audito 
size  presentation.  Accessories  include 
ternal  speaker,  remote  control  unit, 
and  production  programmer.  Write: 
U-LINE  Systems   (see   page  64]    for 


design 


Vis-u-to+e    5ound/slide    projector. 


■^ 


t 


ti'    fji 


Fiimstrip  and  Slide  Projectors 


35MM  SLIDES  or  filmstrips  are 
basic  visual  media,  widely-used  by 
business  and  institutions  and  with 
good  reason.  Today's  models  for 
either  medium  have  automatic  op- 
eration; tray  or  cartridge  loading; 
and  provide  very  bright  images. 
Simplicity  also  dominates  in 
slide  or  fiimstrip  production.  A 
flexibility  of  image  choice  and 
convenience  of  operation,  lower 
duplication  costs  are  evidenced  in 
growing   use    of   these    a-v    tools. 

Check    the    Directory    of    Manufacturers 
Appearing    on    Pages    64-66    for    Sources 


Bell   &    Howell's   "Monitor  960"    slide 
jector    has   a    built-in    preview    screen- 
see  your  slide   before  you   project   It;    t 
slide    rotary   tray;    electric-eye   auto   fc  s 
instant  editing;  automatic  slide  timing  k 
remote  control.   Bright  500-wat+  lamp. 
Bell  &  Howell  quality.  Write  B&H. 


New  Kodak  Ebtagraphic  Slide  Proje<  i 
add  horizontal  and  vertical  slide  regl 
tion,  a  manual  shutter  for  tachIstosc| 
operation  and  a  lamp  ejector  to  the 
jor  improvements  of  the  Kodak  Carcl 
projector.  Model  AV-90Q  which  this  1| 
In    weight,    heavy-duty    machine    matei 


CO 


BUSINESS  SCREI 


(odak  Random  Access  Selection  of  slides 

S  ihe  purpose  of  the  useful  Carouse!  RA- 
>50.  This  system  provides  remote  random 
jccess  to  any  of  81  slide  positions  in  three 
econds.  Features:  a  remote  control  panel 
vith  motorized  focus  control,  single-slide 
iperotion  forward-and-reverse  plus  on- 
nd-off.  Both  slide  tray  on  projector  and 
Indicator    dial    on    remote    unit    are    num- 

'n  the  same  sequence  and  move  in 
Indicator    lights    show    slide    being 

"d.    Ask    your    Kodak    A*V    dealer. 


iz     ^     i^ 


&raflei    SM    400    Filmstrip/Slide    Proiector 

now  available    in    '■^'^■.z^^:    -~-trol   model- 


udson    Photographic    Industries'    "Prima" 

Imttrip    projector    is    colorful    and    econ- 

in    cost.    Low    wattage    but    bright 

with   a    fast,   wide-ongle    lens   that 

a    50"   X   50"   screen   at   six   feet. 

30-degrees  by  sliding  on  its  curved 

'.land;    manual    film    transport;    au- 

shutter      eliminates      frame      line 

Write    to:     Hudson    Photographic. 


enarco's  Dual-Heed  Slide   Projector  is  a 

nn  system  rear-slide  projector  designed 
3r  color  video  use,  with  a  single  magaxine 
lat's  simpler  and  more  versatile  than 
•  previous  types  of  this  kind.  Consider 
<6  Genarco  dual-head  for  important 
usiness  presentations  or  lecture  use, 
aining,  etc.  Write:  Ganarco,  Inc. 


NUMBER    4    ■    VOLUME    28 


Left:  Sawyer  Rotomatic  707AQ  slide  pro- 
jector has  auTo  focus;  projects  wi*h  500- 
watt  quartz  iodine  lamp.  Through  elec- 
tronic focus  system,  user  manually  adjusts 
first  subject,  then  auto-focusing  system 
takes  over.  Magazine  capacity:  100  slides; 
50  60  cycle  AC  operation.  Write:  Saw- 
yer's. Inc.  for  data. 


ell  &  Howell  "Specialist  Autoload"  fiim- 
sirip  projectors  feature  cartridge  loading, 
you  never  touch  the  film;  It  advances  pic- 
tures by  push-button  remote  control  and 
powerful     jet     stream     eliminates     sticking. 


Check    the     Directory    of     Manufacturers 
Appearing    on    Pages    64-66   for    Sources 


Viewlex'  Automatic  Ftlmstrip  Mechanism  is 

now  available  for  most  of  this  maker's 
own  equipment.  Auto-Feed  mechanism 
automatically  threads  and  feeds  film- 
strips  into  the  projector;  store  the  film- 
strip  In  the  cartridge  for  Immediate  re- 
u»e.  Device  Is  now  standard  feature  on 
many  Viewlex  fllmstrip  projectors,  both 
^    ..H    ':i-^»    .-^H-i^     Write:    Viewlex. 


The  Right  Screen 
Makes  the  Sho\A/! 

Your    pictures    deserve    the    besti 

PROJECTED  IMAGES  are  only 
as  good  as  the  surface  on  which 
the  picture  is  shown.  Continued 
development  of  projection  screens 
by  such  leaders  as  Da-Lite,  Rad- 
iant and  others  have  been  comple- 
mented   by    excellent    rear-screen 


Audiovisual 

Equipment 

TradeFair 


materials  from  Ptjiacoal.  used  in 
many  projectors  of  this  type  and 
in  large  multi-screen  installations. 
Look  for  important  new  develop- 
ments in  the  screen  field. 


Rear-Screen  Slide  Projection 


DEALER  DISPLAY  of  projected 
visuals  for  floor,  counter  and  win- 
dow showings  of  pictures  with  or 
without  sound  motivates  continued 
interest  in  rear-screen  projection 
equipment  represented  here: 

Busch   "77"   Projection   System    pictured    at 

right  is  an  integrated  multi-use  cabinet 
that  provides  for  35mm  slide,  fllmstrip, 
and  16mm  sound  projection  and  includes 
a  public  address  system  as  well  as  a 
cartridge  type  tope  recorder  ...  all  in 
one  unit.  Push-button  control  panel  gives 
multi-media  selection  of  the  needed  tool; 
custom-made   by   Busch   Film   &   Equipment. 


Sawyer's  "Roto-Show"  (at  left)  is  a  com- 
pact, self-contained  projection  unit  to 
provide  continuous  rear-projection  of  up 
to  100  color  slides,  with  or  without  syn- 
chronized sound,  day  or  night.  It  has  a 
14"  X  14"  folding  rear  projection  screen: 
built-in  automatic  timer  for  slide  change 
intervals  of  5  to  30  seconds  per  slide. 
Write:    Sawyer's.     Inc.    *'^''    d^+a      <n,,r--*>c 


Overhead  Transparency  Projectors 


OVERHEAD  TRANSPARENCY 

techniques  have  advanced  swiftly 
within  recent  years  to  implement 
a  very  flexible  instructional  or 
demonstration  medium.  Again,  the 


Apollo  6  Overhead  Projector  (from  Ameri- 
can Optical  Company)  delivers  2.200  lu- 
mens to  screen  for  transparency  illumina- 
tion. Has  10"  X  10"  aperture  and  5  S'/2* 
foot  projection  distance.  Tilting  head  is 
mounted  on  convenient  corner  post.  Quiet- 
power  cooling  system  keeps  platen  cool; 
Apollo  6  has  S'/j"  x  11"  built-in  trans- 
parency locator:  supplied  with  600-watf 
Quartz  Iodine   lamp.  Address  on   P.  64. 


Bell  &  Howell's  new  "Specialist"  Model 
301    Overhead  Projector  is  a  new  entry  in 

this  field.  D'e-cast  aluminum  lens  heed, 
arm  and  platen  give  strength  and  quality. 
Coated  lenses;  front-surfaced  mirror  and 
completely  sealed  for  dust-free  opera- 
tion. Weighs  only  17  pounds.  Aslt  about 
other  features  from  Bell  &  Howell  Co. 


lighter  weight,  brighter  images  of 
today's  wide  selection  among  over- 
head projectors,  offer  the  business 
or  institutional  buyer  a  wide  choice 
of  good  equipment. 


61 


Audiovisual  Equipment  TradeFairi 


Portable  Videotape  Recorders 

PORTABLE  MDEOTAPE  re- 
cording equipment  has  come  into 
its  own  for  in-service  training, 
demonstration  and  a  multitude  of 
company  and  institutional  uses. 
Manufacturer  product  develop- 
ment of  lower-cost,  simpler  new 
models,  push-button  operation, 
etc.  have  widened  videotape  appli- 
cations within  industry. 

Tape-to-film  developments  and 
on-the-job  availability  of  video- 
tape equipment  that's  easy  to  op- 
erate are  increasing  business  and 
industrial  use  of  videotapes. 

Above:  Ampex  VR-6000  Videotape  Re- 
corder is  new  low-cost,  top-quality  model. 
•Lilly  compatible  with  VR-7000  line.  Fea- 
tures: both  video  and  RF  outputs  which 
can  be  directly  connected  to  any  t.v, 
moni  or  and  used  with  any  vidicon  cam- 
era: tape  speed  is  9.6  Inches  per  second 
and  1.000  ips.  writing  speed,  resulting  in 
3  high-frequency  response  in  both  black  & 
...  Site  video  recording  and  playback.  Am- 
pex Corp.  Consumer  &  Educational  Prod. 
Division.  2201  Lunt  Ave.,  Elk  Grove,  Vil- 
lage. III.  is  source  of  complete  technical 
ceTails    and    on    availabilities. 


] 

Concord  VTR-600  portable  video  tape  re- 
corder features  a  helical-scan  recording 
system  with  dual  rotating  heads  and  uses 
half-inch  re-usable  magne  ic  video  tape  at 
a  speed  of  12  inches  per  second  for  high- 
resolution  quality.  Push-button  controls 
for  Instant  replay  of  picture  and  sound. 
Other  features:  still-frame  monitoring;  up 
to  1.000  "use-hours"  on  advance-designed 
video  heads:  built-in  head  cleaning  sys- 
tem. RF  converter  Is  available  for  play- 
back through  large  screen  or  conventional 
television  monitor-receiver.  Write:  Con- 
cord   Electronics  Corp.   for   more   data. 


Westinghouse    Audio-Visual    Recorder    was 

designed  tor  recording  video  and  as  many 
as  five  different  audio  tracks.  Records  up 
to  61  continuous  minutes  on  one-inch  mag. 
video  tape  at  IO'/2  ips.  Features:  simul- 
taneous outpu's  of  Video  and  Audio 
Modulated  RF;  long  [700  passages)  tape 
life  for  re-use:  3-second  lock-in  time. 
Write:  Westinghouse'  Commercial-Institu- 
tional    Products    Division    for    details. 


^^^'^^^^^^^^^ 

^ 

w    C  )    /^IPil^A 

'  ^ 

'^ 

1 

Sr 

Westinghouse  WAVE/Trainer  System  pro- 
vides a  complete  audio/video  recording 
and  playback  center.  Comprising  several 
different  a/v  components  housed  in  a 
single,  caster-mounted  cabinet  for  mobil- 
ity, the  System  can  be  used  for  sales 
training.  production  methods,  safety 
classes,  etc.  Includes  solid-state  mono- 
chrome vidicon  camera;  Westinghouse 
A/V  Recorder;  audio  pickup;  19"  monitor 
for  group  viewing  and  9"  monitor  for 
production  control.  Write:  CIP  Division, 
Westinghouse.    See    page    66. 


Other  Key  Sources  of  Videotape  Equip- 
ment Include  such  well-known  lines  as 
Sony,  General  Electric,  and  WollensAlc. 
GE.  for  example,  recently  introduced  a 
new  one-Inch  helical-scan  Model  2-30 
professional  videotape  recorder  designed 
for  educational  and  business  uses.  This 
equipment    carried    a     $1495.     list    price. 

Check    the    Directory    of    Manufacturers 
Appearing    on    Pages    64-66   for    Sources 


Special -Purpose     Projectors 


BIG  IMAGES  projected  against 
the  night  sky:  convenient  and  per- 
sonal instructional  equipment  for 
in-service  training  are  typical  of 
the  wide-range  of  new  equipment 
for  special  purposes. 

These  columns  illuminate  only 
a  few  of  today's  new  devices  to 
^erve  business  and  industry.  As 
n  reminder,  however,  that  audio- 
\isuals  are  available  to  serve  spe- 
cial   uses,    we    offer    two    items: 


xV 


/ 


The  Astrolux  Giant  Image  Projector  '■: 
^ery  special  visual  tool  for  business, 
product  message  can  be  projected 
areas  up  to  200  x  200-feet.  flashing  evAi 
few  seconds.  Indoors  or  outdoors,  ogaiii' 
a  screen,  building  wall  or  a  mountain  sid< 
Revolutionary  new  optical  design  formul 
incorporates  a  condenser  system  and 
325mm  Leitz  telephoto  lens  to  provid 
optimal  light  collection,  intensiflcatm 
Light  output  equals  50  car  headlamps.  T 
get  more  details:  write  Karl  Heitx.  Inc. 


Hoffman    Mark    IV    A/V    Projector    Is    a 

teaching  tool  which  combines  encased 
filmstrip  projection  with  sound  via  7-inch 
discs.  Designed  for  personal  viewing  on 
its  S'/z"  *  7%"  self-contained  screen.  It 
Is  used  with  headphones  by  the  trainee. 
Materials  have  been  developed  by  Hoff- 
man Information  Systems  for  curriculum 
jse:  similar  programs  may  be  designed 
for  in-plant  training,  other  purposes.  Write 
the   manufacturer,   see    Hoffman,    page   64. 


Film  Handling  &  Film  Inspection 


GETTING  THE  FILM  safely  to 
its  eventual  user  in  the  field  de- 
pends on  today's  sturdy  film  con- 
tainers. Both  plastic  and  fiber  con- 
tainers from  such  well-known 
sources  as  Plastic  Reel,  Fiberbilt 
and  Wm.  Schuessler  are  helping 
assure  damage-free  transit  of  valu- 
able prints  to  users  throughout  the 
U.S.  and  abroad. 

There  are  also  colorful  plastic 
filmstrip  containers,  made  by 
Plastican  Corp.  and  Richard  Mfg. 
Company.   They're  now  standard! 


Pllo-Magic     Filmstrip/Disc     shipping     cor 

tainer    pictured    above    is    typical    of    th 
full    line    of    sturdy    plastic    film    and    *  '" 
strip  shipping  cases  manufactured   by   " 
Plastic     Reel     Corporation     of     AmeriCf 
Contact  them  for  complete  detail  on 
ritensive  line  of  shipping  containers. 

Left:    Neumade    "Super   X"    Power    Rewin 

s  the  latest  from  this  film  handling  an 
storage  specialist.  Features:  extra  powe 
3.000-ft.  capacity:  eitra  speed,  up  t 
1,200  rpm.  Write  Neumade  Products  f< 
complete    cataica    and    data.    See    p.    6* 


S2 


BUSINESS    SCREEI 


SINGLE/DOUBLE  SYSTEM  SOUIMD  PROJECTOR 


now  with 

synchronous 
motor 


sound  speed 
on  the 
nosei 


Important  news 
for    everyone 
who  needs  precise  sync 
sound   speed  for  recording 
and  re-recording,  and/or  exact 
projection  speed  for  television 
and  other  precision  programing. 

Now,  the  Siemens  Projector  is  more  useful 
than  ever.  Its  standard  universal  motor  has 
been  supplemented  with  a  high-torque, 
single-phase  llOV  60-cycle  synchronous 
motor  for  precise  projection  speed  control. 

Sound  speed  on-the-nose.  Checked  and 
verified  by  a  built-in  strobe  disc  and  glow- 
light.  Unvarying.  Reliable.  And,  you  get  the 
full  range  of  other  Siemens  applications, 
too:  a  portable  interlock  for  previews: 
double-system  recording  and  playback  of 
200-mil  magnetic  tracks  through  the 
2000's  own  interlocked  16mm  magnetic 
film  deck;  single-system  magnetic  record- 
ing and  playback;  optical  playback;  trans- 
fer of  optical-to-magnetic  and  magnetic- 
to-magnetic  sound:  mixing;  editing; 
recording,  re-recording  and  post-recording. 
All  this,  plus  go-everywhere  portability. 
Lightweight.  Suitcase  size. 

The  Siemens  200  now  offers  you  a  wider 
choice  to  meet  the  broadest  range  of  pro- 
fessional work. ..all  models  available  with 
synchronous  motor  or  with  universal  gov- 
ernor controlled  motor. 


For  a  comptete  description  and  demonstration,  visit  your  franchised 
Arnllex  dealer,  or  mail  this  handy  coupon. 


1     ARRIFLEX  CORPORATION  OF  AMERICA 

1       25-20  Brooklyn-Queens  Expressway  West.  Woodside 

N.Y.  11377 

i 

1 
1 

1 

'      Please  send  me 
1      system  projector 

nformation  on  the  Siemens  2000  16/16 
..especially  on  the  new  model  with  synch 

single/double     { 
ronous  motor.     1 

J       Name 

Title 

1 

■ 

1      CorT>pany  Address 
1      r.fv 

<;i«t» 

ZlD 

1 

1 

UMBER    4    ■   VOLUME    28 


83 


Audiovisual  Equipment  TradeFair: 


Ne\A^  Light  tor 
Today's  Projectors 

THE  -MARC  300-  introduced  by 
the  General  Electric  Photo  Lamp 
Department  is  used  in  many  of 
today's  film,  filmstrip  and  slide 
projectors.  Providing  an  increase 
in  screen  brightness  of  about  four 
times  that  of  incandescent  light 
sources,  this  tubular  quartz  arc 
lamp  enhances  today's  fine  color 
prints,  helps  minimize  room  dark- 
ening and  has  been  a  factor  in 
smaller  projector  designs. 

Both  motion  picture  and  sound 
filmstrip  equipment  of  Bauer.  Du- 
Kane.  Kalart, Victor.  Kodak  and 
Norelco  offer  current  models  us- 


Heart  of   world's  brightest   proiectlon 
lighting   system:   the    new   GE   "Marc    300" 

ing  it;  Bell  and  Howell  and  Gra- 
flex  1 6mm  sound  units  also  have  it. 


Tape  Recorders  tor  the  Businessman 

MODERN  DESIGN  and  many 
new  convenience  factors  are  also 
notable  in  new  tape  recorders 
which  serve  the  business  user.  We 
show  two  of  *oday's  best. 

Below;  Wollensak  Cordless  Cassette  tape 
recorder,  Model  4200,  is  a  compact,  bat- 
tery-powered recorder  player  with  excel- 
lent frequency  response  (80  to  10.000  cy- 
cles per  second,  plus  or  minus  3  decibels). 
Play-record,  on-off.  and  fast  forward  and 
rewind  functions  are  controlled  by  a  sin- 
gle switch.  Write:   3    M   Company.  "'" 

Above:  Sony's  ServoControl  860  is  a  solid- 
state  battery/AC  portable  recorder  .  .  . 
t  features  a  ServoControl  motor  that 
electronically  corrects  for  speed  varia- 
tions and  maintains  precise  timing  ac- 
curacy. 

Dual-track,  monophonic  ServoControl 
860  works  on  AC  current  or  flashlight 
batteries,  no  adapter  needed.  Two  speeds 
offered  —  3%  and  I  Ve-mches-per-second 
and  accommodates  up  to  five-inch  reels, 
oroviding  up  to  four  hours  of  sound.  For 
data    contact    Superscope,    Inc. 

Film  Storage  and  Projection  Stands 

PUT    YOUR    VALUABLE    prints        Below:    H.   Wilson   Company's   new   mobile 

Of  today's  color  motion  pictures  ^'J^/*°''^^  "'''"^'  ^°'  ^'''"'  ""^  ^''"'P* 
and  slidefilms  in  sa]e  storage.  The 
accumulation  of  dust,  delays  in 
finding  needed  material  and  other 
obvious  factors  will  prompt  the 
audiovisual  executive  to  a  careful 
selection  of  film, disc  or  tape  stor- 
age equipment.  We  show  a  samp- 
ling of  convenient,  low  cost  cabi- 
nets and  convenient  projection 
stands,  mostly  to  motivate  buyer 
consideration  of  these  items. 


H.  Wilson  Mobile  Storage  Cabinet  (pic- 
tured at  fight)  Is  0  sturdy,  easy-to-move 
storage  facility  for  audiovisual  depart- 
ment. This  company  also  has  line  of  over- 
head projectors  and  other  film  handling 
and  storage  equipment.  Write:  H.  Wilson. 


Safe-Lock,  Inc.  has  a  new  projector  stand 
(at  right)  for  safe  storage  of  projectors. 
films  and  slides,  etc.  under  lock  and  key. 
40"  high  cabinet  resembles  fine  piece  of 
office  furniture:  entire  stand  rolls  easily 
on  four  rubber  ball  swivel  casters  covered 
by  chrome  hoods.  Ask  about  the  new  "Ex- 
ecutive* and  portable  projection  stands 
available  from  Safe-Lock,  Inc.,  Hialeah. 
Florida,    specialists    In    this    equipment. 

Lenscreen  Rear  Screens  by  Polacoat  pro- 
vide high-quality  visuals  in  normal  room 
light.  System  is  used  extensively  for  ex- 
hibits and  displays,  sales  presentations. 
multi-media  p.'esentatlon  installations  and 
the  like.  To  consult  experts  in  rear-screen 
material    write:    Polacoat.    Inc.    See    p.    66. 


A  Directory  of  the  Manufacturers 

Allied  Impex  Corp.,  300  Park  Ave.,      Concord     Electronics    Corp.,     19 


So..  New  York.  N.  Y.  10010;  GR 
3-4710. 

American    Optical    Co.,    Eggert    & 

Sugar  Rd..  Buffalo,  N.  Y.  14215; 
895-4000. 

Ampex  Corporation  (A-V  Products), 
401  Broadway.  M.S.  14,  Redwood 
City,  Calif.  94063;  367-4165. 

Argus  Incorporated,  5950  W.  Touhy 
Ave.,    Chicago.    111..    60648;    647- 
9411. 

Arion  Products,  1022  Nicollet  Ave., 
Minneapolis,    Minn.   55403;    333- 
3788. 

Arriflex    Corp.    of    America.    25-20 
Brooklyn-Queens  Expressway  W., 
Woodside.  N.  Y.  11377. 

Audio-Visual  Research,  Inc.,  205  E. 

Kingsmill  St..  Pampa,  Te.\as.  790- 
65;  MO  4-3251. 

Audiscan  Incorporated,  1414   130th 
St.,  N.E.  Bellevue,  Wash.  98004; 
GL  4-0694. 


Armacost.  Los  Angeles,  Calif.  9 

025;  478-2541. 

Da-Lite  Screen  Co.,   Inc.,  Warsa\ 

Ind.  46580;  267-8101. 

Decision  Systems,  Inc.  East  66  Mi' 
land  Ave..  Paramus,  N.  J.  0765 
261-8900. 

Draper  Shade  &  Screen  Co.,  Spic 
land,  Indiana  47385;  YU  7-360 

DuKane    Corporation,    St.    Charle 
III.  60174;  584-2300. 

Eastman  Kodak  Co.,  343  State  S 
Rochester.  N.  Y.  14650;  325-200-: 

Elco  Optisonics  Corporation,  Willo 
Grove,  Pa.  19090;  OL  9-7000. 

Fairchild  Camera  &  Instrumec 
Corp.,  221   Fairchild  Ave.,  Plai 
ville,  N.  Y.  1 1803;  WE  8-9600. 

Filmagic/The    Distributor's    GroD 

204  14th  St.,  N.  W..  Atlanta.  G 
30318;  874-1661. 

Genarco,  Inc.,  97-04  Sutphin  Blvc 
Jamaica.  N.  Y.  11435;  OL  8-5^.^ 


Bell  &  Howell  Photo  Sales  Co.,  7100 

McCormick     Rd.,     Chicago,     lU.  General  Electric  Co.  (CCTV),  6( 

60645;  OR  3-3300.  Old  Liverpool  Road,  Liverpool,  : 

Charles  Bescler  Co.,  219  So.   18th  Y.  456-3358. 

St.,  East  Orange,  New  Jersey.  OR  General  Electric  Co.,  Photo  Lan 
6-6500.  Dept.,  Nela  Park,  Cleveland,  Oh  j 

.     ^  .    .        ^  44112;  266-2187. 
Bodde    Screen     &    Projector    Co., 

11541    Bradley    Ave.,    San    Per-  General  Electric  Co.,  Visual  t 


nando,Cal.  EM  5-2551. 

Buhl  Optical  Co.,  1009  Beech  Ave., 
Pittsburgh,  Pa.   15233;  321-0076. 

Busch  Film  &  Equipment  Co.,  214 

S.     Hamilton,    Saginaw,     Mich. 
48602;  754-4806. 


munications  Products,  600  u 
Liverpool  Rd..  Liverpool.  N.  Y.  45 
2237. 

Graflex,   Inc.,   3750   Monroe   .-Vvi 

Rochester,  N.  Y.  14603;  586-202 


John  A.  Grant  &  Assoc,  6129  I 
Winchester  Ave..  Chicago,  III.  f» 
Carbons,  Inc.,  10  Saddle  Road,  Ce-      48602;    793-3633 
dar  Knolls,  N.  J.  07927;  267-8200 


C.O.C.  Time-O-Lite.  23-53  Steinway 
St.,  Long  Island  City,  N.  Y.  RA 

1-7400. 

Jack  C.   Coffey   Co.,   710    1 7th   St., 

No.  Chicago.  111.  DE  6-5183. 

Compco  Corporation,  1800  N. 
Spaulding,    Chicago,    III.    60647; 
384-1000. 


Gruber  Products  Co.,  5254  Jackmi 
Rd.,   Toledo,   Ohio.   43613;   47- 
2261. 

The    Harwald    Co.,    1245    Chicaj 
.•We..   Evanston.   111.   60202;   32 

7070. 

Hoffman  Information  Systems.  261 

Peck  Rd.,  Monrovia,  Calif.  9101 
442-0123. 


B4 


BUSINESS   SCREEI 


If  it's  possible  to  buy 
a  projector  for  your  salesmen  to  use 

for  under  $300, 
why  would  you  spend  over  $400? 


Call  us  and  see. 


We'll  show  you  the  new  MPO  Video- 
tronic  Super  8.  It  costs  more  than  some  of  the 
other  repeating  motion  picture  projectors.  It  does 
more  than  all  the  others.  And  does  it  better.  For 
example:  two-way  projection.  It's  the  only  repeater 
projector  that  has  a  built-in  screen,  and  lets  you 
throw  a  big  picture  on  a  wall  screen  as  well. 

Takes  instant-change  film  cartridges. 
Exclusive  dependable  friction-free  sprocket  drive 


for  long  film  life.  Use-tested  brilliant  (and  durable) 
magnetic  sound. 

If  you  want  a  home  movie  machine, 
go  ahead.  But  if  you  want  a  professional  sales  tool 
for  your  salesmen,  call  us  and  see. 

Write  for  brochure.  Repeater  Division, 
MPO  Videotronics,  Inc.,  461  Park  Avenue  South, 
New  York  10016.  (212)  TN  7-8200. 

Now  go  out  and  sell 


VOLUME    28 


Audiovisual  Equipment  TradeFair: 
A  Directory  of  the  IVlanufacturers 

N.   Y.    11432:   526- 


Hone.vwell,  Inc.,  4800  E.  Dry  Creek 
Rd.,   Denver,   Colo.   80217;   771- 
4700. 

Hudson    Photographic    Industries, 
Inc.,  2  Buckhout  St.,  Irvjngton-on- 
Hudson,  N.  Y.  10533;  LY  1-8700. 

International  Audio  Visual  Ltd.  193 

Caver  St..  Coquillam,  New  West- 
minster, B.  C.  Canada.  522-7955. 

Jayark  Instruments  Corp.,  10  E.  49th 
St.,  New  York,  N.  Y.  10017;  751- 
3232. 

Kalart/Viclor    Co.,    Inc.    Plainville, 
Conn.  06062;  747-1663. 

Knox  Mfg.  Co.,  9715  Soreng  Ave., 
Schiller    Park.    III.    60176;    678- 
1666. 

LaBelle    Industries,   Inc.    510   S. 

Worthington,  Oconomowoc,  Wis- 
consin. 53066;  567-5527. 

L/W    Photo,    Inc.,    15451    Cabrito 
Road,   Van   Nuvs,   Calif.    91406; 
781-0457. 

Magnasjnc/ Moviola     Corp.,     5539 
Rivenon  Ave..  North  Hollywood, 
Calif.  91601;  877-2791. 

3M  Company,  Visual  Products  Div., 

2501  Hudson  Rd.,  St.  Paul,  Minn. 
55101;  733-6142. 

McClure  Projectors,  Inc.,   1215 
Washington  St.,  Wilmette,  111.  60- 
091;  BR  3-2310. 

Movie-Mite  Corp.,   1004  E.   Jeffer- 
son  Ave.,   Detroit,   Mich.  48207; 
961-5540. 

MPO  Videotronics,  222  E.  44th  St., 
New  York,  N.  Y. 

Neumade  Industries,  Inc.  720  White 
Plains  Rd.,  Scarsdale,  N.  Y.   10- 
583;  725-4900. 

Panacolor,   Inc.,    100    E.   42nd   St., 
New  York,  N.  Y.  10017;  MU  2- 
5711. 

Panasonic/Matsushita  Electric  Corp. 
of  America,  200  Park  Ave.,  New 
York,  N.  Y.  10017;  973-5700. 


maica   Estates, 

7242. 


Radiant  Mfg.  Corp.,  8220  N.  Austin 
Ave.,   Morton   Grove,   III.  60053; 
YO  6-4200. 

Radio   Corp.  of  America,   Front  & 
Cooper  Sts.,  BIdg,   15-6,  Camden, 
N.  J.  08102;  963-8000. 

Richard  Mfg.  Co.,  5914  Noble  Ave., 
Van  Nuys,  Calif. 

Shure    Brothers,    Inc.,    222    Hartrey 
Ave..    Evanston,    III.    60204;    DA 
8-9000. 

Sony  Corp.  of  America,  47-47  Van 
Dam  St.,  Long  Island  City,  N.  Y. 
11101;  361-8600. 

Spindler  &  Sauppe,  Inc.,  1329  Grand 
Central  Ave.,  Glendale,  Calif.  91- 
201;  247-1610. 

Standard    Proj.    &    Equipment    Co., 

1911    Pickwick    Ave.,    Glenview, 
III.  60025;  729-4200. 

Strong    Electric    Co.,    87   City    Park 
Ave..  Toledo,   Ohio.   43601;   248- 
3741. 

Sylvania  Electric  Products,  Inc.,  730 

Third    Ave.,    New    York,    N.    Y. 
10017;  551-1317. 

Technamation,     Inc.,      16     Sintsink 
Drive.  E.,  Port  Washington,  N.  Y. 
11050;  883-8800. 

Technicolor  Corp.,   P.   O.   Box  517, 
1300  Frawley  Drive,  Costa  Mesa, 
Calif.  92627;  540-4330. 

Viewlex,  Inc.,  Broadway  Ave.,  Hol- 
brook,  N.  Y.  1 1741;  LT  9-6600. 

Vis-U-Line  Systems,  Inc.,  5319  Hol- 
lywood Blvd.,  Los  Angeles,  Calif 
90027;  4673041. 

Westinghouse    Electric    Corp.,    CIP 
Div.  CO  A-V  Systems,  Inc..  P.O. 
Box  J,  Sea  Cliff,  N.  Y.   11579-  OR 
1-8010. 

Westinghouse  Electric  Corp.,  Bloom- 
field,  N.  J.  07003;  465-3370. 

H.  Wilson  Corp.,  546  W.  119th  St., 
Chicago,  111.  60628;  CO  4-4412. 


Pathe  Division,  Radiant  Mfg.  Corp. 

8220    N.    Austin    Ave.,    Morton 
Grove,  111.  60053;  YO  6-4200. 


Paulmar,    Inc.,    464    Central    Ave 
Northfield,  111.  60093;  446-5340. 


Consult   the  Audiovisual  Dealer 
for  Equipment  Sales  and  Service 

*  Nearly  all  the  current  models 
of  audiovisual  equipment  and  ac- 
Plastic  Reel  Corp.  of  America,  604     cessories  described  in  the  preced- 
S.  Commercial  Ave.,  Carlstadt,  N.      '"§  pages  can  be  obtained  through 

the  specializing  audiovisual  dealer 
in  your  headquarters'  area. 

Work  with  this  experienced 
dealer  to  assure  good  service;  to 
get  proper  instruction  of  personnel 
on  new  equipment  purchased. 
You'll  find  him  a  dependable 
source  to  work  with  on  every  type 
of  audiovisual  tool.  • 


J.  07087;  867-4020. 

Polacoat,    Inc.,    9750    Conklin    Rd., 
Blue  .^sh,  Ohio.  45242;  791-1300. 

Projection  Optics  Co.,  Inc.,  219  E. 

I8th  St.,  East  Orange,  N.  J.  676- 
6509. 

Projection    Theaters    Div.,    Motiva, 
Ltd.,   87-73    Kingston    Place,   Ja- 


A-V  Products  Review 

"Commander" — a  Tape^Filmstrip 
Projector  Powered  by  Battery 

r'v  The  "DuKane  Commander",  a 
completely  automatic,  battery-op- 
erated tape-sound  filmstrip  pro- 
jector has  just  been  introduced  by 
the  DuKane  Corporation. 

The  compact  portable  machine 
is  capable  of  showing  10  average- 
length  sight/sound  presentations 
without  recharging;  it  also  has  a 
retractable  power  cord  for  plug- 
in  to  standard  AC  outlets.  Power 
is  energized  by  a  nickel  cadmium 
battery  pack  which  is  rechargeable 
overnight  through  its  built-in  solid- 
stating  charging  system,  circuited 
to  prevent  accidental  overcharge. 

The  batteries  also  charge  when- 
ever the  AC  cord  is  plugged  in. 
even  while  the  projector  is  operat- 
ing. Push  a  button  to  start  it;  it 
shuts  off  automatically  when  the 
show's    over.    For   prolonged    use 


DuKane   "Commander"  on  the   job 

away  from  power  lines,  the  "Com- 
mander" also  operates,  without  a 
converter,  from  any  12-volt  auto 
batery  through  the  cigarette  light- 
er receptacle. 

The  DuKane  projector  shows 
standard  35mm  single-frame  film- 
strips  and  has  a  picture  capacity 
from  28  to  160  frames.  Magnetic 
sound  tape,  enclosed  in  a  ncAly- 
designed,  long-life  cartridge,  plays 
up  to  20  minutes  at  tape  speed 
3%  i.p.s.,  maintained  at  a  con- 
stant rate. 

A  unique  feature  of  the  "Co  i- 
mander"  is  the  use  of  direct  op- 
tics to  project  on  its  rear-v'e  > 
screen.  The  new  design  obviates 
the  need  for  mirrors  by  installing 
the  optics  in  the  longest  dimension. 
Front-mounted  3"  x  5"  speaker 
serves  the  DuKane-built  precision 
tape  player.  All-transistorized  hi- 
fi  amplifier  also  provides  the  sens- 
ing system  for  automatic  film  ad- 
vance. 

The  "Commander"  measures  7" 
wide,  10"  high  and  IS'/i"  long; 
weighs  only  12%   pounds.  It  lists 


for  $230  without  the  battery  pac 
$310  with  it.  Ask  our  New  Pro 
ucts  Desk  to  forward  your  inqui 
for  literature  and  dealer  sources 
write  to:  Audio-Visual  Divisic 
DuKane  Corporation,  St.  Char). 
111.  60174,  mentioning  this  t 
partment.  > 

*        *        *  ! 

Concord  Electronics'  TCM-20 
TV  Camera  Has  Built-in  Monito 

it  A    new,    solid-state    moniti ' 
view-finder  television  camera  ii  ■ 
features  of  interest  to  close 
cuit  and  video  tape  recorder  u.-. 
has  been  introduced  by  the  Indi- 
trial    Products    Division    of   C< 
cord  Electronics  Corporation    I 
new    TCM-20    camera    selK 
under  S900. 

A  primary  feature  of  the  1\ 
20  is  its  built-in  monitor  with  s- 
inch  screen  at  rear  of  camera  tit 
allows  the  operator  to  view  ; 
exact  picture  being  recorded  wl  : 
operating  the  camera.  More  p- 
cise  control  over  the  picture  im,; 
is  obtained  by  eliminating  randi 
search  for  the  desired  subject  s 
viewed   from   a  separate  monii . 

The  camera  also  has  a  3-pi  - 
tion  switch  which  permits  ope  - 
tion  as  a  camera,  as  a  combinal  i 
camera-monitor  while  recordir: 
the  Concord  VTR-600  vide, 
recorder:  or  as  a  monitor  for  pi 
back  of  the  video  tape  recordt 

The  TCM-20  operates  with   - 
ternal  or  internal  synchroniziit  n 
providing  for  random  or  fixe 
terlace  scanning.  It  comes  v 
fast,    f  1.8    lens   and    a   Iopl 
high-sensitivity  vidicon  tube 
is    71/2"    X    10"   X    15"    and    e 
weight:  20  lbs.  A  new.  heavy -dv 
professional    tripod    Model    Tl  • 
20  is  available  for  use  with    li 
camera.  It  is  priced  under  $11 

For  complete  descriptive  lit<» 
ture    and    nearest    dealer    soia 
write:  Concord  Electronics  Co 
1935  Armacost  Avenue,  Los  . 
aeles.    Calif.    90025    or    ask 
New    Products    Desk    to    forwi 
your  request. 

Ccncord  TCM-20  monitor  and  v 
finder  camera,   videotape  recori 


66 


moviol 


Synchronous  Magnetic  Film 

SOUND  RECORDING       Motion  Picture  Editing 
SYSTEMS  and  TV  Equipment 


'^li  RECORDERS,  Type  5 

Portable  or  rack  mounted.  Most 
universally  accepted  sound  system 
produced.  16,  17.5,  35mm. 


REPRODUCERS  —  Type  5  mechanism,  single  or  multiple  rack  mount- 
ing, electrical  or  mechanical  mterlock. 


RECORDERS, Type  15 

Portable  allin-one  system  for  "on-the-go"  pro- 
ducers. 16mm.  Professional  and  complete  in 
every  detail. 


Studio 

MIXING 

CONSOLES 

and  CONSOLEHES 


stock,  custom 


Vm        ^JMICROPHONE  MIXERS 

*^**-*  *'^p""i''  >>-,-„„i  portable,  operated 
in  console  or  stacked  positions. 
23  lbs. 


NEVIf! 

SOLID  STATE 
STUDIO  RECORDERS 


Series  2100,  modular  flexibility 
and  versatility,  with  international 
compatibility.  16,  17.5,  35mm. 
REPRODUCERS  -  Single  and  mul- 
tiple rack  mounting,  electrical  or 
mechanical  interlock. 


NEVIf! 

SOLID  STATE 

DISPLACEMENT 

RECORDER 


Model  DR'I   makes  single-system 
editing  possible!  Versatile.  16mm. 


CRAB  DOLLIES 

Mechanical  excellence  that  has 
gained  world-wide  acceptance  for 
motion  picture  &  television  work. 


LIBRARY  READERS 


Portable,  for  16mm  films.  Variable 
from  single  frame  to  6  times 
sound  speed. 


EDITING  TABLES 

Especially   designed,   rugged   and 
attractive.  Chairs  and  accessories. 


Moviola 

FILM 

EDITORS 


World-famous  "Series  20"  for  16 
or  35mm  picture,  sound  or  com- 
posite films.  Table  models;  spe- 
cials to  order. 


SYNCHRONIZERS 

For  16mm  and/or  35mm  film. 
Stock  and  specials. 


SOUND  READERS 

For  optical  and/or  magnetic  track. 
All  film  sizes. 


REWINDERS 

Hand  or  power. 

for  video  tape  and  all  film  sizes. 

Many  styles. 


.  .  .  plus  heads,  motors,  playbacks,  amplifiers,  preamplifiers  and  a 
complete  line  of  accessories. 


.  .  .  plus  70mm  viewers,  search  heads,  sound  heads,  motors  and  a 
complete  Ime  of  accessories 


SEND  FOR  COMPLETE  LITERATURE 


magnasync/moviola  corporation 

A  subsidiary  of  Monogram  Industries.  Inc. 


5539  RIVERTDN  AVENUE.  NORTH  HOLIYWOOD.   CAIIFORNI*  91601 
TELEPHONE:  (2131 S77-2791 


IBER    4   •    VOLUME    28 


n 


a  CO  or  movie 
from  si  des  &  tjpe? 


ZOOIVIS 

artfSiimcliosi 
& 'products 
SYiicliroiiizcfll 
to  voice,  iiiiisic, 
soiiiiil  effects  I 


Look  to  Business  Screen  for  product  quality. 


16n  FILM  PROTECTIOH 

with  genuine  RBERBILT  shipping  cases 


For  16mm  Film— 400'  to  2000'  REELS 


SOLD 

through 

LEADING 

DEALERS 

everywhere 


FIBERBILT  DIVISION  of  ikelheimerernst,  inc. 

601   W.   26th   SI  ,  New  York,   NY.    10001   •   Oepl.  TF 


BRITAIN  Selects  Winners 
of  Industrial  Film  Awards: 

(CONTINUED   FROM    THE    PRECEDING    PAGE    16) 

the  Nile  Delta  to  a  gold  mine  in  Ghana;  from 
an  Australian  power  station  to  a  Mauretainlan 
iron  ore  quarry.  In  a  second  contrasting  section 
(water):  small  aluminum  boats  in  Australia;  a 
hydrofoil  in  Canada;  engines  and  automatic  steer- 
ing systems  of  research  ships  in  the  North  Sea 
and  some  spectacular  underwater  shots.  The  air 
sequences  show  the  small  "Otter"  used  in  Can- 
ada hy  the  Mounlies  to  the  latest  techniques  of 
automatically  controlled  landing  of  the  Trident 
and  vertical  takeoff  and  landing  aircraft.  Purpose: 
to  correct  a  widely  held  misconception  that  Hawk- 
er-Siddeley  Group  is  exclusively  concerned  with 
aircraft  manufacture  and  to  show  its  diversity  of 
interests.  Audience:  general  public  and  potential 
clients  of  the  Group. 

*  *       * 

Trawler  Captain.  Sponsor:  Ross  Group  Limited. 
Producer:  Guild  House  Films,  in  association 
with  the  Film  Producers  Guild  Ltd. 
•  It  is  the  trawler  captain's  responsibility  to  take 
his  craft  safely  over  4,000  miles  of  sea  to  the 
fishing  grounds  off  the  coast  of  Labrador.  This  is 
the  story  of  one  such  trawler  captain,  Jock  Keir 
and  of  the  Ross  Valiant,  one  of  Britain's  latest 
all-freeze  stern  trawlers.  Purpose:  to  show  the 
pre-eminence  of  the  men  who  command  these 
ships,  the  advanced  design  of  modern  trawlers 
and  up-to-date  fishing  methods  used.  Audience: 
General  public,  through  commercial  cinema  re- 
lease and  non-theatrical  showings. 

Category  D:  Technical  Information  Films 

Revolutions  for  AU.  Sponsor:  Churchmans.   Pro- 
ducer:   Short   Films   Group,    Rank   Advertising 
Films  Limited. 

•  Commentator  Denis  Norden  looks  at  our  chang- 
ing world  and  notes  in  particular  the  growing 
habit  of  smoking  mini-cigars.  A  visit  to  Church- 
mans  helps  answer  his  query  on  whether  they're 
entitled  to  be  called  cigars.  Chatting  with  the 
Managing  Director,  the  Factory  Manager  and  the 
Research  Manager,  he  sees  the  product  all  along 
the  production  lines.  An  amusingly-told  product 
story.  Purpose:  to  advance  Churchmans  as  lead- 
ers in  the  mini-cigar  field.  Audience:  social  groups 
arranged  by  Churchmans  among  wholesale  and 
retail    tobacconists;    and    male    opinion    leaders. 

*  *         * 

Category  E:  Industrial  Research  FOiils 
Gas  —  What  Is  It?  Sponsor:  The  Gas  Council. 

Producer:  Stewart  Films  Limited. 
■  An  exposition  of  the  various  forms  of  matter 
such  as  solids,  liquids  and  gases  showing  further 
divisions  of  elements,  compounds  and  mixtures. 
The  gases  used  are  discussed  in  detail  and  the 
term  "Calorific  Value"  is  explained.  Purpose:  In- 
structional use  among  "O"  level  chemistry  stu- 
dents. Audience:  Same. 

«         »         • 

Woodworm  —  The  Life  Cycle  of  Anobiuni  Punc- 
tatum.  Sponsor:  Rentokil  Laboratories  Limited. 
Producer:  Rentokil  Film  Unit. 
•  All  stages  in  the  life  cycle  of  the  Common  Fur- 
niture Beetle,  Anobium  Punctatum,  are  shown 
from  emergence  of  an  adult  beetle  from  infested 
wood  through  mating  and  egg  laying.  .Activities 
during  the  larval  stage  illustrate  damage  caused  by 
this  insect.  Purpose:  instruct  of  specialist  audi- 
ences. Audience:  biologists,  architects  and  schools. 

*  *  * 

How  the  Motor  Car  Works,  Part  1,  The  Engine. 


"Get  Organized"  won  award  lionors  for  tlic  Si  : 
Filiiii  Group  of  Rank  Adiirlisin^  Films  Liini.i 

Sponsor:  Shell  International  Petroleum  Co   I 
Producer:  Shell  Film  Unit. 

•  This    film    examines   the   principal    compon.  s 
of    the    automobile    engine,    individually    and  n 
working   assembly    and    shows    the    principles -f 
combustion   demonstrated  in  a  cylinder  m.i  ' 
toughened   glass.    It   concludes   with   a   sur-. 
variants  in  layout  and  design  likely  to  be  en^ 
ered  by  motorists  and  mechanics.  Purpose: 
sored  by  Gasoline  Marketing  Division  to  pron  c 
gasoline  sales.  Audience:   motor  clubs,  technil 
colleges  and  road  safety  organizations. 

*         *         « 
Exploring  Chemistry.  Sponsor:  Unilever  Limii 

Producer:  Short  Films  Group,  Rank  Adves- 
ing  Films  Limited. 

■  Where  does  the  instinct  to  "find  out"  begin  n 
this     exiremelv     candid     motivational     filn 
child's  natural  curiosity  —  the  instinct  to  l 
—  emerges  as  the  teacher's  greatest  potenti. 
to  be  used  and  encouraged.  The  body  of  thi^ 
set  in  a  chemistry  laboratory  of  a  comprehen  e 
school,  shows  how  this  can  be  done  in  what  t 
probably  some  of  the  most  unselfconscious  -: 
of  school  children  yet  put  on  film.  Purpo^i 
show   teachers  how   to   apply   the   "Nuffield  .> 
proach"  to  awaken  interest  in  science  and  to > 
crease   recognition   of   Unilever's   interest    i' 
subject.    Audience:    teachers    and    educatu' 
parent  groups. 

*  *        * 

Category  F:  Manpower  Training  Films ! 
Hector    the    Checker.    Sponsor:    British    Rail* 
Board.  Producer:  British  Transport  Films. 

•  Hector's   animated    adventures   emphasize 
all   railway   staffers   concerned   with   goods 
sundries    traffic    must    code    and    load    with  I 
curacy    and   care.    Purpose:    to   persuade   raillj 
workers   that   "loading   by   coding"   demands* 
servance  of  regulations.  Audience:  Railway  gci 
handling  employees. 

*  *        * 
Get  Organised.  Sponsor:  Rank  Film  Librars     » 

ducer:    Short    Films   Group.   Rank   Adverliij 
Films  Limited. 

•  This   sales-training   film   shows   how   the 
man  should   organize   himself  so   that   he 
more  time  face-lo-face  with  the  right  man.  a  .. 
right  time,  selling  him  the  right  thing.  The  il.i  i 
a  youne  salesman  is  ruthlessly  examined,  sho  0 
that   he"  isn't  "Unlucky  Jim"   but  "DisorgaH 
Jim."    Purpose:    outright    print    sales    and    rH 
copies  for  any  organisation.   Audience:  sale;e 
and  saleswomen  in  training  groups. 
■s^r  We'll   bring  you   the   winners  of   intern.ii « 
honors    at    Lisbon    in    our    October,    1967    i« 


68 


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Britain's  Films  for  Lisbon: 

C'atcgor>   G:  Safety  &  Health  Education  Films 

Tidj    \Vh>.   Sponsor:   The   National   Coal    Board. 

Producer:  TV  Cartoons  Limited. 
•  Animated  cartoon  to  alert  coal  workers  to  dan- 
gers ot  stumbling  and  fall.  Purpose:  accident  pre- 
vention. Audience:  coal  miners. 


On  the  Safe  Side.  Sponsor:  U.  K.  Atomic  Energy 
Authority.  Producer:  Ronald  H.  Riley  &  Asso- 
ciates Limited. 

■  Beginning  with  an  animated  sequence,  the  film 
defines  how  electric  shock  affects  the  human 
body.  .After  outlining  the  strict  precautions  taken 
in  fi.\ed  installations  of  the  electric  supply  in- 
dustry, the  film  shows  the  additional  dangers  in 
research  environment  where  apparatus  needs  to 
be  constantly  modified.  Great  emphasis  is  laid  on 
the  necessary  safety  procedures  to  meet  these 
changing  conditions.  The  effect  of  outside  pres- 
sures and  distractions  on  a  research  team  is  illus- 
trated by  a  dramatic  incident,  which  fortunately 
is  not  fatal  due  to  proper  operation  of  the  safety 
drill:  S.LD.E.  (switch  off  —  isolate  —  dump  — 
and  earth).  Purpose:  life-saving  in  electronic  and 
allied  fields  of  research.  Audience:  all  men  work- 
ing in  a  high-voltage  research  environment. 

*  *       * 

These  Films  Also  Received  First  Prizes 

^  Two  additional  sponsored  industrial  films 
which  won  top  honors  in  the  British  Industrial 
Film  .Awards  for  1967  but  were  not  sent  to  Lisbon 
as  part  of  that  country's  entry  are  described  be- 
low: 

Consider  Science.  Sponson  Central  Office  of  In- 
formation (for  the  Foreign  Office).   Producer: 
World  Wide  Pictures  Limited. 

•  The  accelerated  pace  of  advances  in  science, 
technology  and  medicine  in  Britain  today  is  dis- 
closed in  plasma  experiments,  the  use  of  lasers, 
computers  and  other  inventions.  But  progress  is 
based  on  continual  research  in  pure  and  applied 
science  —  industrial,  physiological  and  agricul- 
tural. Many  instances  are  shown  where  new 
methods,  discoveries  and  devices  can  ultimately 
e.xtend  the  benefits  of  modern  science  to  all 
humanity.  Purpose:  to  review  the  benefit  man  has 
derived  from  scientific  discovery  over  the  past 
five  decades  and  to  show  that  Britain  is  among 
the  advanced  countries  in  application  of  these 
and  is  conscious  of  the  need  to  extend  these  bene- 
fits to  developing  countries.  Audience:  influential 
members  of  lands  abroad  and  publics  who  may 
not  he  well  informed  on  the  subject. 

*  *       • 

Bank  Ahead.  Sponsor:  National  Commercial  Bank 
of  Scotland.  Producer:  Spectator  Films  Limited. 

•  The  story  of  the  boat  bank  operated  by  the  Na- 
tional Commercial  Bank  to  serve  the  outlying  is- 
lands of  the  Orkneys.  The  economic  problems  of 
the  islanders  and  their  views  on  banks  and  hank- 
ing, for  and  against,  make  this  a  fascinating  film. 
Purpose:  to  show  that  this  bank  is  interested  in 
its  customers  whoever  and  wherever  they  may  be. 
.Vudicnce:  general  public,  in  the  hank's  service 
area. 

*  *         . 

BISKA   Sponsored   This   .\ wards    I'nigruni 

i.r  The  British  Industrial  and  Scientific  Film  As- 
sociation is  now  a  single  entity  in  Britain,  rep- 
resenting the  former  British  Industrial  Film  As- 
siKiation.  the  Scientific  Film  .Association,  and  the 
British  National  Film  Catalogue,  Ltd.  Tony 
nurant  is  BISFA's  director:  Sir  .-Xrlhur  Ellon  is 
its  president:  and  Miles  Pitls-Tuckcr  is  chairman 
of  the   BISF.-V  executive  council.  • 


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EASTERN  STATES 


•   MARYLAND   • 

Stark-Films,  Inc.  (Since  1920) 
537    N.    Howard    St.,    Baltimore, 
Md.  21201.  Phone;  305/539-3391. 


•  MASSACHUSETTS  • 

CiDema,    Inc.,    234    Clarendon    St., 
Boston  02116. 


•  NEW  YORK  • 

Bucban  Pictures,   122  W.  Chippewa 
St.,  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1775 
Broadway,  New  York  10019. 
Phone  212/JUdson  2-4060. 

TrainiDE  Films,  Inc.,  150  West  54th 
St.,  New  York  10019.  CO  5-3520. 

Vbual  Sciences,  599BS  Suffem. 

•  PENNSYLVANIA  • 

Appel     Visual     Service,     Inc.,     12 

Eighth  St.,  Pittsburgh   15222. 

Oicar  H.  Hirt,  Inc.  41  N.  11th  St. 

Philadelphia,  19107.  Phone:  215/ 

923-0650. 
J.  P.  LiUey  A  Son,  Inc.,  Box  3035, 

928    N.    Third    St.,     Harrisburg 

17105,  (717)  238-8123. 

Tlie  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Colonial  FUms,  71   Walton  St.,  N. 
W.,  JA  5-5378,  Atlanta. 


•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 

St.,  New  Orleans  70130.   Phone: 
504/525-9061. 


MIDWESTERN  STATES 


•  ILLINOIS  • 

CHICAGO  AREA 
Robt.    H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin,  Chicago  60645. 
Phone:  (312)  IR  8-9820,  and 
Two  equipment  rental  locations: 
571  W.  Randolph  —  AN  3-5076. 
O'Hareland:  6600  Maneheim  Rd. 
at  O'Hare  Inn  —  Phone  296-1037. 


•  MICHIGAN  • 

The  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 


•  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,   Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
An/e.,  Cleveland  44114. 

Twyman    Films,    Inc.,    329    Salem 

Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd..  Hollywood  28. 
HO  6-1651. 

The  Jam  Handy  Organization,  305 

Taft  Building,   1680  N.  Vine  St., 
Hollywood  90028.  HO.   3-2321. 

Photo  &  Sound  Company,  5515 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  213/HOllywood  6-7681. 

Raike   Company,  Inc.  A-V   Center, 

641    North    Highland    Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN   FRANCISCO   AREA 

Photo  &  Sound  Company,  116  Na- 

toma   St.,    San   Francisco   94105. 
Phone:  415/GArfield   1-0410. 

•  COLORADO  • 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

.  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th    Ave.     Portland 
97214   Phone:  503/233-5621. 

•  UTAH  • 

Deseret  Book  Company,  44  East 
South  Temple  St.,  Salt  Lake.   10. 


TWO  College  Students  plan- 
ning careers  in  the  motion  pic- 
ture and  communications  fields 
will  get  first-hand  on-the-job  ex- 
perience this  summer,  under  the 
auspices  of  Sun  Dial   Films,   Inc. 

The  students,  21 -year  old  Mark 
Winter  of  Syracuse  University  and 
20-year  old  Larry  Peltz  of  Queens 
College,  will  spend  the  summer  on 
the  staff  of  Sun  Dial  in  New  York, 
where  they  will  have  the  oppor- 
tunity to  amplify  their  academic 
program  over  the  summer  vaca- 
tion month  through  this  "on-the- 
job''  training. 

"The  schools  are  turning  our 
lots  of  "Directors"  and  "Produc- 
ers", comments  Carl  V.  Ragsdale, 
president  of  Sun  Dial,  "but  it  takes 
an  overall  knowledge  of  even  the 
most  menial  tasks  to  uhimately 
produce  a  film."  The  summer  pro- 
gram being  initiated  this  year  at 
Sun  Dial  will  provide  just  such 
background  for  future  film  makers. 

In  addition  to  learning  and  ob- 
serving production  techniques,  the 
fledglings  will  become  acquainted 
with  all  the  services  and  steps  nec- 


Hardv  Glenn,  Sun  Dial  v.p.  intro- 
duce.',- student  Mark  Winter  {seated) 
to      Oxberry      animation      camera. 

essary  to  a  production.  They  will 
start  at  the  bottom — as  "gofers" 
and  "grips"  and  by  the  end  of  the 
summer,  will  have  seen  and  par- 
ticipated in  many  phases  of  pro- 
duction. 

"It's  not  enough  to  complain 
about  the  total  lack  of  awareness 
and  emphasis  on  these  less  glam- 
orous areas  in  the  school  courses." 
emphasizes  Ragsdale.  "If  we  want 
all-around  production  people  com- 
ing into  the  field,  we  have  to 
make  such  experiences  available." 

The  two  trainees  were  among 
a  large  number  of  students  who 
applied  for  summer  positions  with 
the  company  which  produces  doc- 
umentaries,   industrials    and    the- 


Director     Hjrr\      lijnrkstroii: 
explains  days  situuting  sch'i: 
trainee    Larry    Peltz    abowi! 
Hugh  Purvis  on  location.  .  . 

atrical    shorts    for    industry  a 
government. 

"So  many  of  these  collc^ 
dents  walk  into  studios  e\ 
to  direct  'epics'  the  day  after  jt 
uation."  continues  Ragsdale.  Il 
the  same  old   story  of  too    u 
chiefs   and  no  Indians.   They'd 
reeled"  or  'produced'  campus  lo 
and    shows   but   can't   really  ni 
proper     orders     because      ' 
never  had  to  do  any  of  the  i 
little  jobs  that  are  so  imports. 

"If  an  aspiring  young  di;;li 
or  producer  wants  to  put  tot  h 
a  film,  he'd  better  know  o 
props,  grips,  electricians,  ligia 
sound,  labs,  equipment,  cc!  <! 
lays  and  the  people  who  i 
all  these  specialized  jobs.  C  >  ^ 
don't  offer  courses  in  "gripni 
but  Sun  Dial  will  attempt 
this  void  in  higher  educati 

The  trainees  will  work  ii.;: 
around   the  firm's   productic  f 
cilities  in  New  York,  and  \\i' 
occasion  to  go  "on  locatii 
several   crews   filing   on   the  :3 
Coast. 

If  this  summer's  program  ( n 
successful.  Sun  Dial  plans  to  111 
en  it  over  the  coming  year  t( 
vide  the  widest  opportunit 
developing  more  realistic  p 
sional  training  and  experieni 
future  members  of  the  motio 
ture  industry.  The  plannei 
pansion  of  the  program 
utilize  the  extensive  faciliti 
hand  for  training  artists  wi 
in  the  animation  field. 
*  *  * 
Post-Haste  Offers  Air  Shipii 
of  TV  Commercials,  Film  Pr 
'>  Post-Haste.  a  profession: 
mail  forwarding  service  de 
to  cut  down  on  shipping  tin 
costs  on  the  delivery  of  tele 
commercials  and  film  print 
been  introduced  into  the 
York  market  by  Video  Pri 


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WORLD  IN  COLOR  .::v:i'i. 


THE  EDITORIAL  VIEWPOINT: 

(CONTINUED  FROM  THE   PRECEDING  PAGE  SIX) 

or  Japan  will  help  move  those  who  trade  abroad 
to  emulate  the  professional  quality  of  our  films 
as  they  go  to  the  lands  in  which  we  must  com- 
pete. 

.And.  the  here  of  new  technologies  is  now 
when  proven  adaptable,  within  budgetary  limits 
and  audience  usefulness.  Don't  get  carried  away 
by  the  ""new"  for  newness"  sake  but  move  along 
with  the  patently  right  tools  and  keep  them 
moving  into  action! 

NAV'A  reminded  groups  throughout  the  na- 
tion that  "Talk  Is  Not  Enough'  with  its  1966 
multi-media  presentation.  It  would  have  done 
the  hearts  and  minds  of  its  1967  convention 
auditors  a  great  deal  of  good  to  have  a  bit 
less  talk  and  much  more  display  oj  the  sight/ 
sound  tools  so  essential  to  the  application  of 
all  that  wonderful  new  hardware.  • 

«        *       * 
ON  SYSTEMS  PROGRAM  MANAGEMENT: 
(continued  from  the  preceding  page  48) 
gell.  director  of  photography;  John   Murphy, 
cameraman;  and  Penny  Martin,  unit  manager. 

Mr.  Schumann  was  faced  with  eighty-two 
scenes  of  location  photography  at  Wright-Pat- 
terson AFB,  Ohio:  AFSC  Electronics  Systems 
Division.  Hanscom  Field,  Bedford,  Massa- 
chusetts; RCA  Corporation  at  Burlington, 
Massachusetts,  and  Camden,  New  Jersey:  and 
the  plants  of  the  Burroughs  Corporation  in 
Paoli,  Great  Valley,  and  Downington,  Penn- 
sylvania. 

In  the  studio  there  were  138  scenes  to  be 
photographed  in  nine  different  sets.  Of  the  106 
people  appearing  in  the  three  pictures.  17  were 
professional  actors  cast  in  Washington  and 
in  New  York. 

Holds  .Audience  Interest  in  Technical  Data 

By  achieving  a  unique  blend  of  stage  photog- 
raphy, animation  and  location  photography  at 
Air  Force  facilities  and  contractor's  plants,  a 
large  amount  of  technical  information  is  pre- 
sented to  the  audience  without  becoming 
monotonous.  Making  a  motion  picture  out  of 
""Manuals"  is  not  an  easy  job.  but  it  can  be 
done.  All  that  is  needed  is  lots  of  patience, 
dedication  to  the  job.  and  as  much  talent  as 
you  can  get.  In  the  technological  war  that  is 
now  taking  place,  it  is  this  management  con- 
cept that  gives  order  to  our  vast  technological 
complex,  allowing  the  Air  Force  to  have  the 
systems  needed  when  they  are  needed. 

The  three  films.  System  Program  Manage- 
ment. Comi'piual  Phase,  Definition  Phase,  and 
Acquisition  and  Operational  Phase  (TF 
.■>9()6a,b,c )  are  available  to  contractors  and 
Air  Force  installation  at  the  Air  Force  Film 
Library  Center,  S900  South  Broadway,  St. 
Louis.  Missouri  63125.  • 


roMO 


M^ 


v^^ 


1  he  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing of  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  tw  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 


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It  lists  over  2600 
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SECOND  ANNUAL  BUSINESS  SCREEN 
SURVEY   OF   SPONSOR    A-V   ACTIVITY 


(continued     from     page     45) 
United  Hebrew  Institute  (1) 
United  Hospital  Fund  (2) 
United  Parcel  Service  (1) 
United  Presbyterian  Church  (1) 
United  Seaman's  Service  (1) 
United  Shoe  Machinery  Corpora- 
tion (1) 
U.  S.  Asbestos  Corp.  (2) 
U.S.  Envelope  Co.  (1) 
U.S.  Land.  Inc.  (1) 
United  States  Gvpsum  Company 

(1)    (3-sf) 
United  States  Nat'l  Bank,  Oregon 

(I) 
U.  S.  Olympic  Development 

Comm.  (1) 
U.  S.  Plywood  Corporation  (1) 
U.  S.  Shoe  Corporation  (1) 
U.  S.  Steel  Corporation  (12) 
United  Van  Lines.  Inc.  (1) 
United  Way  (1)  (l-sf) 
Universal  Bleacher  Co.  (2) 
Universal  Foods  Corp.    (l-sf) 
University  Computing  Co.  (3) 
Upjohn  Company  (1) 
U.  S.  M.  Corporation  (l-sf) 
U.  T.  A.  French  Airlines  (1) 

—  V  — 
Vail  Associates,  Inc.  (1) 
Valley  Manufacturing  Co.  (1) 
Valley  National  Bank  (1) 
Van  Camp  Sea  Food  Co.  (1) 

(l-sf) 
Van  Heusen  Co.  (l-sf) 
Vauxhall  Division.  GM  (1) 
Velsicol  Chemical  Corp.    (1) 
Ventilation  &  Cleaning  Engineers, 

Inc.   (1) 
Veterans  Administration  (1) 


Victor  Comptometer  Corp.  (l-sf) 
Viking  Industries  (l-sf) 
Virginia  Conservation  and 
Economic   Development  Dept. 

(1) 

Virginia  Museum  of  Fine  Arts  (I) 
Visiting  Nurses  Association  (l-sf) 
Visual  Projects.  Ltd.  (2) 
Vocational  Education  Dept.  (1) 
Volkswagen  of  America,  Inc.  (3) 

—  W  — 

Wakeman  &  Walworth  (1) 
Walker  &  Associates  (l-sf) 
Walker  Mfg.  Co.  (1) 
Hiram  Walker  Co.  (1) 
Wallcovering  Wholesalers  Assn. 

(2-sf) 
Walton  Associates  (1) 
Warner  Brake  &  Electric  Co.  (2) 
Warner  Chilcott  Labs.  (4) 
Warner  Lingerie  (1)   (l-sf) 
Wartburg  Home  for  the  Aged  (1) 
Washington  Gas  Light  Co.  (1) 
Waterbury-Farrel  Co.  (2) 
Waterbury-Conn.  Anti-Poverty 

Program  (1) 
Waterman-Loomis  Hybrids  (2) 
Water  Safety  Programs  (1) 
Waterville  Co..  Inc.  (1) 
Watsonville  Frozen  Food  Co.  (1) 
Wausau  Insurance  Co.  (1) 
Webster  Division.  McGraw  Hill 

Book  (2) 
Welcome  Wagon  International. 

Inc.  (1) 
Wenger  Corporation  (1) 
Wesleyan  Community  Church  (1) 
Western  Auto  Supply  Co.  (l-sf) 
Western  Electric  Co.  (2) 
Western  Farmers  Assn.  (l-sf) 
Western  Ogden  Purifier  (l-sf) 


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Western  Wood  Products  Assn.  (1) 
Westhampton  (1) 
Westinghouse  Electric  Co.  (9) 

(4-sf)    (2AvP) 
Weyerhaeuser  Co.  (7) 
Whitehead  Bros.  Co.  (2) 
White  Motor  Corporation  (1) 
lulius  Wile  Sons  &  Co.  (1) 
Wilkins  Chevrolet  (1) 
Hugh  Williams  Mfg.  Co.  (1) 
Wilson  Research  Foundation  (1) 
Winchester-Western  Div.  (2) 
Winius-Brandon  (2-sf) 
Wisconsin  Agriculture  Depart- 
ment (1) 
Wisconsin  Dells  Chamber  of 

Commerce  (1) 
Wisconsin  Telephone  Co.  (1) 
Viviane  Woodard  Corp.  (2) 
Woodward  Governor  Co.  (1) 
Worcester  Boys  Club  (1) 
Worcester  Telegram  &  Gazette 

(1) 
World  Airways  (1) 
Worthington  Corporation  (2) 
Wurlitzer  Company  (1) 
Wyeth  Laboratories  (2) 
Wyoming  Cancer  Society  (1) 

—  X  —  Y  —  Z  — 

Xerox  Corporation  (7) 
York  Shipley  Co.  (2) 
Yosemite  National  Park  (1) 
Young  and  Rubicam  (1) 
Youngstown  Sheet  &  Tube  Co. 

(1) 
Zell  Manufacturing  Co.  (1) 
Zenith  Manufacturing  Co.  (4) 
Zenith  Toy  Co.  (1-AvP) 
Zimmer  McLaskey  Lewis  (1) 
Zlowe  Agency  (2) 


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■^r  Not  intended  as  the  complete 
record  of  U.S.  government  audio- 
visual activity  in  1966.  these  listings 
do  show  relative  activity  among 
agencies  and  departments  during 
that  year. 

Agency  for  International  Develop- 
ment (2) 
Army  National  Guard  (1) 
Army  Pictorial  Center  (2)   (2-sf) 

Atomic  Energy  Commission  (4) 

Federal  Aviation  Agency  (6) 

Federal  Bureau  of  Investigation 
(4) 

Internal  Revenue  Service  (2) 

National  Aeronautics  &  Space 
Administration  (21) 

Office  of  Civil  Defense  (2) 

U.  S.  Air  Force  (29) 

U.  S.  Army  (8) 

U.  S.  Arinv  Corps  of  Engineers 

(1) 

U.  S.  Bureau  of  Public  Roads  (1) 
U.  S.  Coast  &  Geodetic  Survey 

(I) 
U.  S.  Health,  Education  &  Wel- 
fare (7) 
U.  S.  Information  Agency  (22) 
U.  S.  Interior  Department  (8) 


U.  S.  Labor  Department  (1) 
U.  S.  Land  Management  Bum 

(1) 
U.  S.  Marine  Corps  (3) 
U.  S.  Naval  Ordnance  Laboratj 

(1)  jJ 

U.  S.  Navy  (54)  ]\ 

U.  S.  Post  Office  Department  fl 
U.  S.  Public  Health  Service  C 
U.  S.  Social  Security  Adminisi- 

tion  (3) 
U.  S.  State  Department  (1) 
U.  S.  Treasury  Department  (1 

Ashley  Famous  Agency  Opei 
Department  to  Serve  Industr, 

ir  Ashley   Famous   Agencv   - 
has  formed  a  new  Indusii 
partment  under  the  supervisi  ■ 
Rodger  H.  Hess.  ! 

For  the  past  five  years,  \< 
Hess  has  been  in  the  Tele- k 
Literary  Department.  Prior  ttili 
he  was  with  MCA. 

The  department's  first  pa  at 
will  be  a  sales  orientation  11 
produced  by  Peter  Cooper,  ni 
for  London  Fog.  manufactur; 
raincoats  and  outerwear.  T 
is  to  be  used  for  showing  i 
personnel  in  department  r 
and  other  retail  outlets. 

Mr.  Hess  pointed  out  th;  i 

addition  of  an  Industrial  Dai 

ment  will  serve  as  a  broad  ba,  f 

all  AFA  clients,  not  only  per  n 

ers.  but  also  for  producers,  rs 

tors  and  writers.  "We  will   tli 

the  experience,  expertise  antst 

cess  gained   from   the   reprenl 

tion  of  our  clients  and  sales   t 

television  networks  of  sucl; 

as  The  Carol  Burnett  Sh< 

from  U.N.C.L.E..  The  Defelt 

The  Danny  Kaye  Show.  Di  K 

dare.    Candid   Camera,   ancs( 

cials   like   Death   of  a  Salcu 

The     Glass     Menagerie.     Ca» 

Brown's    Peanuts.    The    Cr.ih 

Ingrid     Bergman's     The     Art 

Voice,  Harry  Belafonle's  A  "u 

for  Laughter,  and  many  othi;. 

Ashley    Famous    Agency  1 

dustrial   Department   represts 

number   of   companies   thaih! 

produced   corporate    image  ill 

training  films,  closed  circui  ta 

and  film   sales  presentation  I 

touring    shows    and    other 

visual    materials    for    such : 

panics  as  A.T.&T..  IBM.  D-^ 

Ford.     General     Motors, 

Publishing.  American  Can 

wagen.  J.  C.  Penney,  and  '- 

Hill,  among  others.  . 

Among     the     producing  o 

panics  represented  by  AFAd 

industrial  field  are:  Herbenl 

kin    Productions.   Charles    J 

ford    Productions.    Peter    (0 

Inc..     Allen     Funt     Prodil 

Hanna  Barbera,  and  many 


when  it's  processed  by 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54th  Street 

New  York.  NY.  10019 

JUdson  6  0360 

Cable:  MOVIELAB    Telex:  12  6785 


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Since  1620, 
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have  seen  the  Pilgrims  land 
at  Plymouth  Rock. 


They've  seen  it  all  on  film. 

Courtesy  of  Aero  Mayflower  Transit  Company, 
the  world-famous  long  distance  movers. 

Aero  Mayflower  wasn't  around  to  greet  their 
namesake  when  the  Mayflower  reached  America 
in  1620.  But  they  were  definitely  on  the  scene  in 
1957,  when  a  group  of  adventurers  reenacted  the 
Pilgrims'  historic  voyage.  It  was  a  perfect  public 
relations  opportunity  to  broaden  Aero  Mayflower's 
corporate  identity.  And  they  made  the  most  of  it. 
Through  motion  pictures. 

The  company  produced  'The  Mayflower  Story," 
a  fascinating  1 6mm  sound-and-color  film  that 
documents  the  54-day  crossing  of  Mayflower  II. 


Then,  to  make  sure  their  film  reached  the  larg- 
est possible  audience.  Aero  Mayflower  called  in 
the  world's  largest  distributor  of  business  and 
public  relations  films.  Modern. 

So  far,  more  than  100  million  people  have  wit- 
nessed how  Mayflower  II  was  planned  and  built  in 
England,  then  sailed  to  Plymouth,  Massachusetts. 
They've  seen  it  on  television.  At  resorts.  Airports. 
Club  meetings.  Schools.  Churches.  In  community 
groups  of  all  kinds. 

The  film  is  still  making  friends  for  Aero  May- 
flower all  over  the  U.S.  By  giving  viewers  a  picture 
of  what  life  was  like  back  in  1 620,  Aero  Mayflower 
is  better  known  today  than  ever  before. 


MODERN  TALKING  PICTURE  SERVICE,  INC. 

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Want  more  information  about  Aero  Mayflower's  film?  Or  about  how  sponsored  film  programs  can  benefit  your  company?  Write  to  Moderr 


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Please  send  details  of    'University  of  Mar- 
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Name 

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Address 

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state 

Zip 

BUSINESS  SCREEN 

Siao^A  and  SiBcAnimde^  c/ ''Sotntrntnicaiiott 

A   Preview  of  This  Month's  Features 

Right  Off  the  Newsreel:  News  of  Film  Festival  Events  Ahead  ....  4 
Youth  Takes  Action  to  Beautify  America;  "We're  on  Our  Way"  ..10 

Montreal  Report:  Labor  Honors  Its  "Pictures  of  the  Yeor"  14 

The  1967  "Golden  Eagle"  Selections  for  Overseas  Festivals  ....16 

Camera  Eye:  Editorial  Impressions  of  a  Visit  to  Expo  67  18 

The  Impact  of  Visual  Communications:  by  G.  Carleton  Hunt  ....24 
Special  Report:  Expo  67,  a  Showcase  for  Films 

Lessons  for  ProcJucers  and  Sponsors  from  Montreal's  Show 33 

Color  Section:  "My  Garden  Japan"  Premieres  at  Expo  67 35 

Five  Great  Films  Re-Create  400  Years  of  Canadian  History  ....39 
Expo  Films  We  Will  Remember:  as  Reported  by  Dean  Walker  ....41 

You're  in  "Motion"  in  a  70mm  Film  at  the  CN  Pavilion  43 

The  Opticals  in  "A  Place  to  Stand"  by  Linwood  G.  Dunn,  ASC  ....45 

Witty,  Informative  History  of  "The  Pursuit  of  Cleanliness"  46 

Creating  the  Picture  "With  a  Woman  in  Mind"  for  Armstrong  ....47 

Astrosphere  "Trips"  Are  Helping  to  Sell  Air  Travel  48 

Modern  Sailors  of  Inner  Space:  Story  of  "The  Submariners"  ....49 

Problem  for  America:  Mounting  Wastes  ("The  Third  Pollution";  50 

The  IFPA  Journal:  New  Officers  Lead  Industry  Film  Producers  ....51 

Picture/Text  Profile:  Meet  IFPA  President  Bob  Meeker  52 

Film  Production  Behind  the  "Iron  Curtain"  by  Lee  R.  Bobker    .  .56 

Video  Recording:  Use  Reports  from  Agencies  &  Producers  62 

World  Screen:  a  Holland  Paper  Company's  "Film  Evenings"  ....64 

Equipment  Trodefair:  A-V  Tools  for  Production  &  Projection  67 

This  Month's  Cover  is  a  design  adaptation  from  Expo  61  poster  art 
symbolic  of  the  Speciol  Report  beginning  on  Page  33  of  this  issue. 
Audience  scenes  were  token  within  the  Telephone  Pavilion  (top)  and 
in  the  Czech   Kino-Automat  Theatre;  the   Expo  crowd  scene  is  typical. 

Issue  Five,  Volume  Twenty-Eight,  Business  Screen  Magazine,  published  August, 
1967.  Issued  eight  times  annually  every  six  weeks  at  7064  Sheridan  Rd., 
Chicago,  Illinois  60626  by  Business  Screen  Mogozines,  Inc.  Phone:  BRiorgote 
4.3334.5.  O.  W.  Coelln,  Editor  and  Publisher.  In  New  York:  Robert  Seymour, 
Eastern  Manager,  250  W.  57th  St.,  Phone:  245.2969.  In  Los  Angeles:  H.  I. 
Mitchell,  1450  Lorain  Rood,  San  Marino,  Colif.,  Phone:  Cumberland  3-4394. 
Subscription  $3.00  a  year;  $5.00  two  yeors  (domestic);  $4.00  ond  $7.00  foreign. 
Second  doss  postage  paid  of  Chicogo,  Illinois  and  of  odditional  moiling  office- 
Entire  contents  copyrighted  1967  by  Business  Screen  Magazines,  Inc.  Trode- 
mork  registered  U.  S.  Patent  Office.  Address  editorial  and  subscription  inquiries 
to  office   of   publication,   7064   Sheridan   Rood   Building,   Chicago,    Illinois  60626. 


k 


PARTHENON  V#  PICTURll 


HOLLYWOOD 


A  PICTURE 
IS  WORTH 

TEN  THOUSAND  WORDS 


the  right  picture 


in  a  Visi/Com  8mm 
Personal  Projector 


PARTHENON  PICTURE! 

Cop  Palmer  Exec.  Producer 

2625  Temple  St.  •   Hollywood  9002 

213-DUnkirk  5-3911 


BUSINESS    SCREE 


the  tricky  art  of  balance . . . 

color-correct' 

by  byron,  of  course 

byron  motion  pictures,  1224  Wisconsin  avenue,  northwest,  Washington,  d.c.  2000?  .  phone  202.  feoerai  3.4000 


lUMBER    5    •    VOLUME    28 


right  off  ttie 


"Harvest  Time"  in  Film  Awards! 
Chris  Awards  Banquet  on  Oct.  6th 

■  Domestic  film  awards"  pro- 
grams which  feature  factual  mo- 
tion pictures  and  filmstrips  will 
enter  the  fall  ""harvest"  season  on 
October  6th  when  the  15th  An- 
nual Columbus  Film  Festival  is 
concluded  with  a  "Chris""  Awards 
banquet  at  the  Fort  Hayes  Hotel 
in  that  Ohio  city.  A  review  of  the 
prize-winning  films  will  be  fea- 
tured in  the  next  issue.  • 
*        *       * 

Film  Seminar  Oct.  16  Opens  the 
Film  &  TV  Festival  of  New  York 

%r  The  7th  International  Film  and 
TV  Festival  of  New  York,  spon- 
sored by  Industrial  Exhibitions, 
Inc.,  is  slated  for  October  19-20 
in  Manhattan.  Under  the  direction 
of  chairman  Herbert  Rosen,  the 
Festival  program  will  get  under- 
way earlier  that  week  with  a  five- 
day  seminar  on  "Planning  of  an 
Industrial  Film  or  TV  Commer- 
cial."" 

Seminar  activities  begin  on 
Monday,  October  16,  with  a  visit 
to  the  J.  Walter  Thompson  ad 
agency     facilities,     followed     by 


studio  tours  of  VPI  and  Filmex, 
Inc.  A  session  on  October  18 
covers  optical  and  special  effects 
as  presented  by  L&L/Eastern  Ef- 
fects. The  film  seminar  will  also 
include  a  study  of  station  policy 
and  functions  as  well  as  actual 
network  operations  at  CBS/TV 
on  its  final  day. 

A  banquet  on  Friday  evening, 
October  20,  at  the  New  York  Hil- 
ton will  feature  awards  citations. 
Prize-winning  films  of  the  Festival 
will  be  screened  at  the  Museum  of 
Modern  Art  on  Saturday  and  Sun- 
day, October  21  and  22.  • 
*        *       * 

San  Francisco  Holds  11th  Annual 
Film  Festival  on  October  20-29 

ir  The  Far  West  makes  festival 
news  on  October  20-29  when  the 
1  1  th  Annual  San  Francisco  Film 
Festival  is  presented  at  that  city"s 
Masonic  Auditorium.  Although 
largely  devoted  to  feature  (enter- 
tainment) film  presentation,  the 
Golden  Gate  event  has  a  special 
place  for  "'Film  as  Communica- 
tion". • 


Int'l  Management  Film  Winners 
to  be  Selected  October  16-20th 

<-  Finalist  judging  for  the  Inter- 
national Management  Film  Com- 
petition, held  under  the  auspices 
of  the   Societv  for  the   Advance- 


ment of  Management,  Inc.,  will 
take  place  in  New  York  City  on 
October  16th-20th.  Entry  lists  are 
scheduled  to  close  September  15th. 
Only  films  of  a  suitable  manage- 
ment character  are  judged.  • 

*  *  * 
lOlh  Annual  CINE  Exhibition 
Opens  in  Washington  Nov.  16 
*  The  season  for  awards  presen- 
tation is  climaxed  on  November 
16-17  when  the  Council  on  Inter- 
national Nontheatrical  Events  wOl 
hold  its  10th  annual  Awards  Pro- 
gram and  Exhibition  of  Films  of 
Merit  in  the  NEA  Auditorium  and 
at  the  National  Geographic  Soci- 
ety headquarters.  Winners  of  this 
year"s  "Golden  Eagle"  awards 
and  trophies  won  by  CINE  entries 
at  this  year"s  overseas  festivals 
will  be  presented.  Attendance  at 
this  event  is  by  invitation  only  so 
be  sure  to  contact  CINE  head- 
quarters at  1201  16th  Street, 
N.W..  Washington,  D.  C.  20036 
for  your  credentials  if  you  plan 
to  attend.  • 


Eighth  Armed  Forces  Television 
Conference  in  Denver  Nov.  6-8th 

"  The  8th  Armed  Forces  Tele- 
vision Conference,  facilitating  ex- 
change of  information  between 
military  users  of  that  medium,  will 
be  held  at  Lowry  Air  Force  Base, 


Denver,  Colorado  on  Novea 
6-8.  The  conference  is  being  t 
in  conjunction  with  the  aiu 
conference  of  the  National  /i 
ciation  of  Educational  Bu 
casters,  also  being  held  in  s 
ver,  November  5-9. 

Keynote  speaker  for  the  Ai  ( 
Forces  meeting  will  be  Th(ij 
D.  Morris,  Assistant  Secretar  ( 
Defense  for  Manpower.  Dr.  S 
bcrt  Burke,  noted  educator 
television  personality,  wiU  be 
guest  speaker  at  the  Confer  < 
banquet. 


1 

I 


Chicago  International  Film  Fes  'i 
Will  Be  Held  November   II- d 

7>  The  Third  Chicago  Inte  a 
tional  Film  Festival,  presera 
"Hugo""  awards  to  producer' c 
feature  films,  documentaries  i 
commercial  entries,  will  agairb 
held  in  that  city  November  I 
18th. 

Site  of  the  showings  is  expea 
to  be  the  recently  rebuilt  Carn 
Theatre  on  the  near  north; 
Categories  emphasize  theati 
features  and  short  subjects  bui 
so  include  industrial,  educatic 
TV  commercials  and  product 
as  well  as  student  films. 

Cash  prizes  totaling  $3,000 
also  given.  For  entry  details 

(CONTINUED     ON      PAGE     S 


JET  STOCK  'ROOTAGE 


*JET/ PISTON/ HISTORICAL  AIRCRAFT 
35  MM/ 16  MM  COLOR  and  BLACK  &  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


U  Ai  i  T 


UNITED  AIR  LINES 
Call  Publicity  Department 

Atlanta  523-5517 

Chicago  726-5500 


Cleveland 

333-3500 

Denver 

398-4535 

Detroit 

963-9770 

Honolulu 

514-261 

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*Jet  mockups  for  interior  filming  — New  York  City  and  Hollywood 


Los  Angeles 

482-3620 

Washington,  D.C.              737-6830 

New  York 

922-5225 

Write  for  catalog: 

Pittsburgh 

471-0700 

UNITED  AIR  LINES  FILM  LIBRAK 

San  Francisco 

397-2620 

626  Wilshire  Boulevard 

Seattle 

682-3731 

Los  Angeles,  California  90017 

United  Air  Lines 


BUSINESS    SCRE< 


I 


*^2e  W/7es  TV  Creative  Qroup 
c55re  a^uncli  of  Stuffed  Sljirts 


ut  look  at  the 
:3mmercials  they 
Urn  out. 

Ily  don't  even  like  to  talk  to  us.  Except 
ftn  they  need  a  new  piece  of  equipment 
irfomething. 

tiey  think  they're  different .  .  .  with  their 
i^rds  and  tennis  shoes  and  all  that. 
Ul  we  agree.  They  are  different.  So  we  give 
hm  plenty  of  elbow  room.  But  it's 
Hducing  results. 

i  the  excitement  of  the  photography  and 

Iing  in  a  spot  for  Jean  Nate, 
the  folksiness  of  an  oil  spot  in  which 
'cast  Donna  Axum  (Miss  America,  1964), 
lia  station  operators  wife. 
'^  the  humor  of  a  series  for  Kentucky 
•td  Chicken  . . .  starring  historical  figures, 
Cfwhich  our  group  says:  "You  make  history, 
»'ll  make  dinner." 

,s  a  result  of  it  all,  our  sample  reels  have 
unething  new  to  offer.  And  there  is  one 
hg  our  group  will  let  us  do. 
they'll  let  us  show  you  the  reels. 


'ICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  .  ANIMATION  •  TV  COM- 

,  &  SHOVi/S  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 

•     SALES  MEETINGS     •     COLLATERALS     •       PACKAGED"  COMMUNICATIONS 


•red  A.  Niles  Communications  Centers,  Inc 


IN   CHICAGO:   1058  W.  Washington  Blvd.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  212-787-8770 
IN   HOLLYWOOD:  5545  Sunset  Blvd.  213-462-731 1 


lUMBER    S    •    VOLUME    28 


AT&T  AMERICAN  BANKERS  ASSOCIATION 
ABC-TV  ■Qmn  ABC-TV  INTERNATIONA 
L  AMF  AMERICAN  HOME  MAGAZINE  AUDI 
T  BUREAU  OF  iKEHElIIillllDHI  CIRCU 
LATIONS  BABCOCK  &  WILCOX  B.  F.  GOO 
DRICH  ■KEZlEHHI  the  BORDEN  COMPA 
NY  BRISTOL  MYERS  CELENESE  CORP. 
OF  AMERICA  ■■IXIXIIIilEEIMIlH  CLAIR 
OL  COMPANY  CBS-RADIO  CBS-TV  CONGR 
EGATION  ■DMMiH  CHRISTIAN  CHUR 
CH  DOW  CHEMICAL  COMPANY  EASTMAN  C 
HEMICAL  COMPANY  ^MUJMiSSMi  EAST 
MAN  KODAK  COMPANY  E.  I.  DUPONT  ET 
HYL  CORPORATION  ^.lAJil^-^l^l.li'JJillll^-I.I.M 
FAMILY  CIRCLE  FOUR  ROSES  DISTILLE 
RS  FOSTORIA  GLASS  CO.  MUMEEM  G 
IRL  SCOUTS  OF  THE  U.S.A.  HEUBLEIN 
INC.  IBM  IKEK^H  INSTITUTE  0 
F  LIFE  INSURANCE  INTERNATIONAL  NI 
CKEL  COMPANY  HBIEI!I291  JONES  & 
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MPANY  WMMMM!^  LADIES  HOME  JOU 
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lONAL  DISTILLERS  NATIONAL  LUMBER 
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FE  INSURANCE  CO.  ■'■'llil*^>l:ld.'B  OT.TN  M 
ATHIESON  PEPSI-COLA  COMPANY  PHILL 
IPS-VAN  HEUSEN  ■HUSUSH  CHA 
RLES  PFIZER  RAYBESTOS  REDBOOK  ROY 
AL  CROWN  ■MiEEHIIIM  TxHE  SATURDAY 
EVENING    POST    SCOTT    PAPER    COMPANY 


right  off  the 


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SOCONY  MOBI 


L  OIL  COMPANY  SEAGRAMS  SYLVAN I A  E 
LECTRIC  ■■i:m'iari.i:i'/t'iii.iM  PRODUCTS,  I 
NC.    TEXACO   THEATER   GUILD   TIME  MAG 

AziNE  HonianinnH  union  carbide 

VOGUE  WESTINGHOUSE  ELECTRIC  CORP. 
WOMAN'S   DAY  iHETIinniEIiHH  XEROX 


VISUALSCOPE 

INCORPORATED 

103  PARK  AVENUE  ■  NEW  YORK  CITY  17  ■  MU  3-3513 


(CONTINUED     FROM      PACE     4) 

[  The  Chicago  International  Film 
Festival,  Inc.,  235  West  Eugenie 
St..  Chicago,   Illinois  60614.'      • 

*  *        * 

Honor  Fred  Niles  on  Sept.  50lh 
at  a  Research  Fellowship  Dinner 

I  ■'■'  His  many  friends  in  Chicago 
advertising,  business,  the  arts  and 
film  production  will  salute  film 
i  producer  Fred  A.  Niles  at  a  din- 
ner in  his  honor  to  be  held  on 
Saturday  evening,  September  30th. 
in  the  Adams  Room  of  the  Palmer 
House. 

I      The   Fred   Niles   Research    Fel- 
!  lowship  Dinner  will  actually  bene- 
j  fit    the    City    of    Hope    National 
I  Medical  Center  with  all  proceeds 
going  to  establish  a  Medical  Re- 
search    Fellowship     named     after 
Niles.  Fred  G.  Wacker,  Jr..  presi- 
dent   of   Ammco    Tools.    Inc.,    is 
general   chairman   of   the    affair. 

Co-Chairmen  for  the  City  of 
Hope  Testimonial  Dinner  are  Zed 
Daniels,  senior  vice-president. 
Don  Kemper  Company.  Inc.;  Gor- 
don C.  Fletcher,  president.  Na- 
tional Accounts  System,  Inc.,  Chi- 
cago attorney  Lawrence  Skebel- 
sky;  and  Thomas  Wainwright,  as- 
sistant to  the  president  at  Fred  A. 
;  Niles  Communications  Centers, 
Inc. 

Tickets  for  the  affair  ($50  per 
plate )  may  be  obtained  through 
the  City  of  Hope,  127  N.  Dear- 
born Street  in  Chicago.  The  or- 
ganization is  a  free,  national,  non- 
sectarian  pilot  medical  center  spe- 
cializing in  patient  care,  research 
and  medical  education  for  vic- 
tims of  cancer,  leukemia,  heart, 
chest,  blood  and  hereditary  dis- 
eases. • 

*  *       * 

Two  New  TV  Stations  Licensed 
to  Serve  Mexico  City  in  1968 

"  Competition  is  about  to  ex- 
plode on  the  Mexico  City  tele- 
vision scene  for  the  first  time  in 
15  years.  The  recent  issuance  of 
two  new  commercial  licenses  (to 
the  Mexican  Radio  and  Television 
Corp.  and  to  Fomento  de  Tele- 
vision Nacional )  opens  an  area  in 
which  Telesistema  Mexicano  for- 
merly controlled  all  three  of  the 
capital's  commercial  outlets. 

Mexico  City  is  a  rich  prize  for 
television.  Growth  over  recent 
years  has  seen  the  city  emerge  as 
a  major  world  center  with  a  metro- 
politan area  population  in  excess 
of  6'  2  million  people.  It  is  already 
one  of  the  larcest  television  mar- 


lOth  Anni\ersar\-  of  the  foundin 
Hanna-Barbera  Productions  Inc. 
commemorated  at  the  recent  c 
moiiij  at  tehich  Joseph  Barbera 
received  a  citation  from  Los 
geles  County's  Board  of  Supervi! 
Board  member  Ertwst  E.  L 
made  the  presentation  in  the  Los 
geles  County  Hall  of  Administrat 

kets    in    the    Western    hemispl 
with  a  million  TV  homes  and  t 
vision  billings  above  the  $30 
lion  mark. 

Heading  up  international  pi 
ning  and  operations  out  of  > 
York  for  the  new  Channel  13  ( 
let  to  be  operated  by  Mexi 
Radio  and  Television  Corp. 
be  Kevin  Corrigan.  until  recei 
manager  of  ABC  Internation 
Worldvision  Network.  He 
handle  all  program  buying  in 
U.S.  Station's  premiere  is  expec 
in  the  latter  half  of  1968;  a  r 
"Television  City"  complex 
studios  on  the  outskirts  of  Mex 
City  should  be  completed  to  aio 
local  production  early  next  yeai 

*  *       * 

Kemper  Insurance  Companies  t( 
Premiere  Wolper  Film  Sept. 

i-r  The  Kemper  Insurance  Cc 
panics  will  hold  a  reception 
the  Chicago  premiere  of  an 
portant  new  film  on  juvei 
crime.  The  Dangerous  Years,  p 
duced  by  Wolper  Productions, 
Tuesday,  September   19th. 

The  new  Wolper  film  was  n 
rated  by  television  star  David  N 
Galium   and   will   be   released 
nationwide   showings  later  in 

year. 

*  *        * 

Wilding  Shareholders  Approve 
Company's  Sale  to  Bell  &  How 

"  Shareholders   of  Wilding.   In 
Chicago-based  producer  of  aud 
visual   communications   media 
business    and    industry,    have 
proved    the   proposed    transfer 
that    company's    business    to 
Bell  &  Howell  Company.  The 
tion  was  taken  at  a  special  mej^ 
ina  held  on  August   18th. 


BUSINESS    SCREII 


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Your  skiM,  experience  arid'Th^P'ffiyiofr— fff^m^ct  6r^ur  eTion— §6ei  Tnlo  your 

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UMBER    5    ■    VOLUME    28 


NUMBER  SEVEN  IN  A  SERIES 


OKAY  FOR  SOUND!  (THE  MIX):  When 
cutting  dialogue,  sound  effects,  and  music 
tracks,  a  few  things  should  be  kept  In  mind. 
If  the  tracks  are  16mm,  always  use  single 
perforated  leader.  If  photographic  film  stock 
is  used  for  leader  instead  of  magnetic  film, 
make  sure  the  base  side  of  the  raw  stock 
leader  Is  on  the  same  side  as  the  magnetic 
emulsion.  Always  avoid  the  use  of  grease 
pencil  markings  on  emulsion  side  of  mag- 
netic film.  Keep  tracks  as  clean  as  possible. 
These  procedures  are  necessary  to  Insure  the 
magnetic  heads  on  the  dubbers  will  remain 
clean  throughout  the  entire  recording.  If  dirt, 
film  emulsion,  or  grease  pencil  builds  up  in 
magnetic  heads,  a  loss  of  high  frequencies 
will  result.  Avoid  a  splice  just  previous  to  a 
music  passage  that  will  be  recorded.  When 
a  splice  passes  over  stabilizing  rollers  of  a 
dubber  it  causes  the  rollers  to  move  and  the 
result  is  an  objectionable  "wow".  If  an  effect 
is  cut  to  "pop-In"  make  sure  the  track,  in 
advance  of  this  pop-In,  Is  absolutely  silent. 
This  enables  the  mixer  to  open  the  pot  which 
will  allow  the  effect  to  come  In  as  cut.  Make 
sure  all  splices  in  the  sound  rolls  and  picture 
work  print  are  secure.  Expensive  studio  time 
can  be  lost  if  it  is  necessary  to  take  the  rolls 
to  the  editing  room  for  repair. 

All  tracks  on  perforated  magnetic  film  are 
In  absolute  synchronization.  Now  prepare 
and  attach  leaders,  cut  in  a  beep  tone  in  the 
dialogue  or  effects  track  according  to  the 
recommendation  on  page  17,  In  the  second 
edition,  of  the  Handbook  of  the  Association 
of  Cinema  Laboratories.  Leaders  used  on  pic- 
ture work  print  and  all  tracks  should  be 
identical,  and  should  remain  Intact  through- 
out all  work  of  the  sound  studio  and  labora- 
tory. Cue  sheets  are  prepared  indicating 
footage  of  each  cue,  and  type  of  sound  to  be 
encountered.  Specify  If  It  Is  music,  dialogue, 
gun  shot,  tractor,  airplane,  etc.  Also,  indicate 
on  the  cue  sheet  whether  it  Is  a  fade-in  or 
pop-In.  Footage  cues  should  be  measured 
from  the  "edit  sync"  start-mark  on  the  lead- 
ers. Footage  cues  can  be  supplied  In  either 
35mm  or  16mm.  Because  the  footage  counter 
moves  faster  on  35mm,  such  cues  are  more 
accurate.  The  sound  studio  can  switch  elec- 
tronic counters  to  read  either  16mm  or  35mm 
footage.  Now,  we  clean  all  rolls  of  track  and 
picture  work  print,  and  we  move  to  the  sound 
studio  for  a  "mix". 

Acoustics  of  a  sound  mixing  room  are  differ- 
ent than  we  might  find  In  a  recording  studio. 
Sound  heard  In  such  a  room,  through  a  high 
quality  monitor  and  speaker  system,  will  show 
up  all  defects  and  deficiencies  of  the  original 
recordings.  This  enables  us  to  determine  what 
corrections  should  be  made  to  assure  a  well 
balanced  recording. 


Picture  work  print  is  threaded  on  a  synchro- 
nous projector,  tracks  on  synchronous  dub- 
bers. Signals  from  the  dubbers  are  fed  into  a 
mixing  console  where  all  sounds  are  blended 
together.  Here  the  volume  of  each  track  is 
controlled.  Graphic  equalizers  are  inserted 
Into  each  channel  when  needed.  These  are 
used  to  match  the  quality  of  the  sound  from 
scene  to  scene.  They  can  also  rectify  some 
of  the  location  acoustical  problems  that  have 
been  encountered.  They  can  be  keyed  in  and 
out  of  any  channel  without  changing  volume. 
Sound  effect  filters  are  used  to  achieve  un- 
usual audio  effects,  such  as  telephone  and 
radio.  Reverberation  can  be  added  for  room 
presence  or  echo  effects.  The  amount  of 
reverberation  and  reverberation  time  can  be 
adjusted  for  the  desired  effect. 

Because  of  a  deficiency  of  the  human  ear, 
music  that  sounds  perfectly  okay  at  high  vol- 
ume may  sound  thin  and  stringy  when  played 
at  low  volume.  This  effect  can  be  noticed 
when  music  is  taken  to  low  volume  under  a 
voice.  To  coxrect  this,  we  add  special  equal- 
izers in  the  music  channels  that  will  automati- 
cally boost  the  bass  of  the  music  In  inverse 
proportion  to  the  music  level.  If  such  equal- 
izers are  not  used  you  might  very  well  think 
that  the  bass  section  of  the  orchestra  is  taking 
"forty-winks".  All  of  these  equalizers  and 
filters  are  tools  used  to  create  illusion.  They 
can  never  make  a  good  recording  out  of  a 
bad  recording. 

If  program  material  varies  considerably  in 
volume  range,  the  mixer  may  use  "compres- 
sion" to  hold  high  volume  passages  down 
to  a  predetermined  level.  Compression  itself 
can  Introduce  distortion,  so  the  least  amount 
that  can  accomplish  the  desired  result  is  used. 

All  film  dubbers,  projector,  footage  counters, 
and  recorders  are  electrically  Interlocked  to 
insure  perfect  synchronization.  So  inter- 
locked, all  can  be  run  forward  or  backward 
in  step.  The  advantage  of  such  a  system  is — 
if  a  cue  is  missed  near  the  opening  of  the 
recording,  all  machines  can  be  stopped  and 
run  back  to  the  beginning.  This  saves  the  time 
required  to  re-thread  all  equipment.  During 
rehearsal  for  the  mix,  cue  sheets  are  used  by 
the  mixer  as  a  timetable  for  volume  and 
equalization  changes.  After  sufficient  re- 
hearsals, we  go  for  a  "take".  The  mix  can  be 
made  on  15mm,  35mm  magnetic  film  or  J4" 
tape  with  sync  pulse.  This  magnetic  mix  is 
then  usually  interlocked  with  the  picture  work 
print  for  client  approval. 

The  next  step  is  to  "transfer"  the  magnetic 
mix  to  an  optical  negative  film  for  making 
release  prints  In  the  laboratory.  The  "transfer" 
will  be  taken  up  in  Number  8  of  the  Series. 


BUSINESS    SCREI 


this  palm  sized  module 

gives  you  16mm 

sound  conversion 

on  the  job! 


ARRIFLEX  16BL  is  the  quality  16  mm  sound  camera  that  matches 
its  sound  recording  systems  to  your  filming  assignments  — 
single  system -double  system -either  or  both 

SINGLE  SYSTEM  Here's  how.  Just  slip  the  Arri  recording  module  into 
the  16BL  camera  head  and  presto-you've  got  a  high  adaptability  single- 
system  magnetic  sound  camera.  All  accomplished  in  a  half  minute  or  so 
with  only  a  screwdriver.  The  companion  Arri  recording  amplifier  offers 
dual  mike  inputs  with  built-in  mixing;  music'speech  selector  switch,  and 
you  can  monitor  from  line  or  off  the  record  track.  Threading  the  16BL  in 
its  single-system  configuration  is  fast  and  simple. 

DOUBLE  SYSTEM  Here's  how.  Reverse  the  procedure:  slip  out  the 
Record  Module,  and  you've  got  a  double-system  camera  with  built-in  60 
cycle  generator,  automatic  electric  "clapstick"  and  a  built-in  "cue 
marker."  for  sync-ing  with  W  recorders. 

And  there  you  have  it.  Total  sound  convertibility  in  the  palm  of  your  hand. 
The  quality  camera  that  lets  you  match  its  sound  recording  systems  to 
your  filming  assignments. 

ARRIFLEX  16bl 


the  most  capable 
portable  sound 
camera  in 

the  world'. 


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ARRIFLEX    CORPORATION    OF   AMERICA       25-20  Brooklyn-QMtmExpniswMyWit.VloodsId:  New  York.  11377 


^MBER    5    ■    VOLUME   28 


"Resolved:  Thai  we  as  a 
generation  be  ileiermined  to 
make  it  possible  for  our 
children  to  live  in  an  en- 
vironment of  health  and 
natural  beauty." 


DELEGATES  of  I  1  NATIONAL 
youth  groups,  representing 
some  20  million  young  Amer- 
icans, have  implemented  the  above 
resolution  with  a  new  25-minute 
color  motion  picture  that  will 
carry  their  message  across  the  land 
in  months  ahead. 

Inspired  by  the  recent  National 
Youth  Conference  on  Natural 
Beauty  and  Conservation,  held  in 
Washington,  D.  C,  the  film  is 
titled.  We're  On  Our  Way.  Pro- 
duction was  made  possible,  as  a 
public  service,  through  the  spon- 
sorship of  The  Coca-Cola  Com- 
pany and  Eastman  Kodak.  The 
Jam  Handy  Organization  is  the 
producer. 

The  picture's  goal  is  to  show, 
as  Secretary  of  the  Interior  Ste- 
wart H.  Udall  expressed  it  at  the 
conference,  that  "American  youth 
is  already  turning  back  the  tide  of 
blight  and  ugliness."  It  was 
created  to  stimulate  youth  groups 
of  America  to  still  greater  effort. 
The    film    also    demonstrates    to 


Voiaig  Anuricans  at   work  iiii   a   <  on:,,  i  latiuii   iirojevt   pictured  in   lite  film 

Youth  Takes  Action  to  Beautify  America 

"^  e're  On  Our  ^  ay"  Inspired  by  National  Youth  Conference 


adult  viewers  and  to  business  and 
government  leaders  that  our 
young  people  are  eager  to  face  up 
to  a  challenging  task. 

"I  urge  you  to  dream  the  im- 
possible dream,"  said  Mrs.  Lyn- 
don B.  Johnson  as  the  First  Lady 
addressed  the  conference.  "You 
will  not  have  reached  maturity 
until  you  have  tackled  a  hopeless, 


idealistic  cause.  You  may  be  sur- 
prised to  find  that  it  was  not  so 
hopeless  after  all." 

As  pictured  in  We're  On  Our 
Way.  the  accomplishments  of 
these  months  following  the  con- 
ference leave  little  doubt  that  the 
dream  is  already  becoming  reality 
in  many  areas  of  the  country. 

The    children   of   the   Thurston 


School,  in  Ann  Arbor,  Michi 
are  shown  working  on  a  const 
tion  project  in  their  own  wile 
area;  New  Jersey  youngsters  s 
how  they  saved  a  state  park  b 
from  erosion  by  planting 
grass;  youth  groups  at  Rui 
Louisiana,  and  in  the  Watts 
tion  of  Los  Angeles  conduct  i 
own  neighborhood  beautifica 
programs.  Boy  Scouts  are  pict 
on  their  Camp  Firestone  pre 
in  California;  a  class  in  conse 
tion  is  shown  in  action  at  Brei 
ton,  Washington;  and  young 
ture  trail  devotees  point  the 
to  wilderness  beauty  in  the 
Northwest. 

Participating  in  this  camp 
are  the  Boy  Scouts  of  Ame; 
Girl  Scouts  of  the  U.S.A.;  B 
Clubs  of  America;  Cam| 
Girls;  4-H  Clubs.  Future  Fan 
of  America;  Future  Homema 
of  America,  Girls"  Clubs  of  Ai 
ica;  Red  Cross  Youth;  and 
YMCA  and  YWCA  national 
ganizations. 

At  an  advance  showing  of 
film,  Mrs.  Diana  MacArthur, 
ordinator  of  the  Washington 
ference,  said  that  she  "looked 
ward  to  wide  use  of  the  pictur 
an  effective  means  for  helpini 
accomplish  the  big  task  ahead. 


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mounting  camera;  adjustable  angle  telescoping  pan  and  tilt 

handle;  3  positions  for  attaching  pan  handle;  tension  control 

knobs. 

The  Pro  Jr.  adjustable  V-grooved  tripod  legs  give  almost 
twice  the  gripping  surface  as  before  and  greater  rigidity  at 
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IS 


BUSINESS    SCRE 


GREAT  THINGS  ARE  DEVELOPING  AT  DU  ART 


245  WEST  55  STREET,  NEW  YORK.  N.Y.  10019  /  PL  7-4580 

IN  CANADA    ASSOCIATED  SCREEN  INDUSTRIES.  ITD  .  2000  NORTHCIIFFE  AVC.  MONTIIEAl 


MOMENT  OF  TRUTH 


In  the  Sinai  Desert  are  "moments  of  truth"  for  both  men 
and  equipment.  Almost  every  day  —  somewhere  in  the  world 
—  B  &  S  equipment  and  the  professionals  using  it,  confront 
and  successfully  achieve  during  these  crucial  moments. 

It's  because  our  maintenance  technicians  are  expert  —ad- 
hering to  quality  standards  on  fine  equipment  that  under- 
write success  —  that  take  the  "chance"  out  of  "one-chance" 
takes.  Helping  professionals  with  tough  shooting  schedules 
and  varied  production  problems  over  the  years  has  given 
B  &  S  a  vital  backlog  of  experience.  It  assures  the  profes- 
sional a  full  measure  of  value  —  trouble  free.  That's  why 
professionals  "on  their  own"  rent  from  B  &  S.  It's  the  pro- 
fessional way. 

And  at  B  &  S,  rental  rates  are  sensible,  too.  Another  reason 
why  professionals  everywhere  expect  a  Great  Deal  from 
Sims  &  Sawyer! 

RENTALS  •  SALES  •  SERVICE  •  MANUFACTURING 


CABLE:  BIRNSAW 


YER,  Inc. 


1014   N.  VJNE   ST.  •    213/464-5166 
HOLLYWOOD.    CALIFORNIA    90038 


SIGHT  &  SOUND 

SMPTE  to  Award  Honor  Medals 
in  Chicago  on  September  18th 

■&•  Honor  awards  to  noted  film  in- 
dustry personalities  will  highlight 
the  102nd  Semiannual  Technical 
Conference  of  the  Society  of  Mo- 
tion Picture  Engineers,  at  its  open- 
ing session  in  Chicago  on  Sep- 
tember 18th. 

Special  award  ceremonies  on 
that  date  at  the  Edgewater  Beach 
Hotel  will  feature  the  presentation 
of  the  Samuel  L.  Warner  Mem- 
orial Gold  Medal  Award  to  Stefan 
Kudelski,  Swiss  precision  machin- 
ist and  transistor  electronics  engi- 
neer, for  "the  engineering  and  de- 
velopment of  a  portable  syn- 
chronous '/i-inch  tape  recording 
system  of  unique  design  resulting 
in  exceptional  speed  stability 
under  widely  varying  conditions." 
Kudelski's  Nagra  recorders  are 
widely  used  in  film  and  TV  pro- 
duction throughout  the  world. 

The  Eastman  Kodak  Gold 
Medal  Award  will  go  to  Professor 
Samuel  N.  Postlewait  of  Purdue 
University  for  his  unique  educa- 
tional system,  known  as  ""Audio- 
Tutorial"".  The  system  requires 
broad  use  of  both  motion  pictures, 
television  and  other  media  ap- 
propriate to  the  nature  of  the  sub- 
ject matter  as  required  for  multi- 
sensory  exposure. 

The  Herbert  T.  Kalmus  Gold 
Medal  Award  is  being  presented 
to  John  Monroe  Waner,  of  the 
Eastman  Kodak  Company's  Mo- 
tion Picture  Film  Department  in 
Hollywood,  where  he  directed  and 
participated  in  the  start-up  of 
Eastman  Color  processing  in 
Hollywood  laboratories. 

21  members  of  the  Society  have 
also  been  named  as  Fellows. 
Among  these  are  such  outstanding 
industry  figures  as  Dr.  Frank  P. 
Bracket!,  Jr.,  technical  manager, 
Motion  Picture  Division  of  the 
Technicolor  Corporation,  Holly- 
wood; and  Alfred  E.  Bruch.  presi- 
dent of  Capital  Film  Laboratories, 
Inc.,  Washington,  D.  C.  • 

*       *        * 

University  Film  Producers  Hold 
Annual  Meeting  in  South  Dakota 

^-  The  21st  Annual  Conference 
of  the  University  Film  Producers 
Association,  held  on  the  campus 
of  the  University  of  South  Dakota 
(at  Vermillion)  on  August  20-26. 
was  highlighted  by  an  address  and 
film  showing  given  by  documen- 
tary producer  George  Stoney  at 
the  Ken  Edwards  Memorial  Ban- 
quet. 

At    that    evening    event,    first 


Bojl 


UFPA/McGraw-Hill   motion    :- 
lure  scholarship  awards  were  gin 
to  Ted  Perry,  University  of  ]< 
graduate     student     ($1,000 
prize)    and  to  Ah  Issari,  Ln 
sity  of  Southern  California  l  . 
uate  student  ($500  second  pri,>J 
Alfred  Allen  of  the  McGraw-  1| 
Book     Company     presented 
awards.    A    Special    Award 
presented  to  UFPA  Past-Presicit 
Dr.   Don  Williams  in  recogniin 
of  his  long  service  to  the  org.  i- 
zation. 

Newly-elected  president  r 
Ray  Fielding  directed  the  anr  ■< 
Board  and  general  business  i 
ings  during  the  week.  Sai 
Gray,  head  of  motion  picture 
duction  at  the  University  of  S 
Dakota,  supervised  arrangen 
for  the  conference. 

"'The  Changing  Role  of  thi 
rector"  was  the  subject  of  an  i 
standing  paper  delivered  by  D 
aid  Brittain,  of  the  National 
of  Canada.  Ray  Shady  of 
Eastman  Kodak  Company 
ported  on  and  showed  somei 
that  company's  Teen-Age  FI 
Contest  winners;  John  Flory,  u 
of  Eastman  Kodak,  reported  i 
the  Council  on  International  N  i 
theatrical  Events'  awards  f  > 
eram.  ' 

'  The    1968    UFPA    Conferee 
will  be  held  at  the  Universir\'f 
Denver;  at  Penn  State  Univcr 
in   1969;  and  at  Ohio  State  L 
versity  in   1970.  t 


Milton  Forman  to  Direct  New 
Berkey  International  Division 

<r  A  new  Berkey  Intematioil 
division  which  will  function  as  e 
integrating  organization  for  all  if 
that  company"s  operations  abnti 
has  been  announced  by  Benjain 
Berkey,  president  of  Beri» 
Photo,  Inc.  Milton  Forman,  pri  • 
dent  of  Berkey/ColorTran,  li  . 
has  been  named  managing  dir - 
tor  of  the  new  division. 

The  company  is  alread\ 
volved  in  design,  manufacture  ;u 
distribution  abroad  of  professioil 
motion  picture  and  televisB 
lighting,  still  photographic,  grape 
arts,  and  film  animation  equH 
ment. 

Berkey  International  will  co  r 
existing  operations  in  Germa', 
Denmark,  Canada,  Israel.  Jafi 
and  England  (including  the  nc- 
ly-acquired  Mole-Richardson  pi  t 
at  Thetford^  as  well  as  operatic  s 
planned  in  France,  Spain.  It^ 
and  Australia.  It  will  prescrv 
headquarter  at  the  Berkey/Col  - 
Tran,  Inc.  facility  in  Burba 
California.  • 


12 


BUSINESS    SCRE< 


On  January  21st,  Audio  Productions 
was  commissioned  to  produce  a  half- 
hour  motion  picture  presentation  for  the 
Bureau  of  Advertising,  a  national  sales 
organization  representing  the  daily 
newspapers  of  the  United  Stales  and 
Canada.  The  presentation  was  to  be  a 
tribute  to  the  automotive  industry,  the 
newspaper  industry  s  largest  customer. 
On  February  6th,  we  delivered  a  detailed 
177-Panel  storyboard 
On  February  13th,  filming  began  on  loca- 
tion in  Detroit. 

On  February  28th,  we  went  on  location 
to  Lapeer,  IVIichigan. 
On  N/larch  2nd,  we  went  on  location  to 
Seattle. 

On  IVIarch  4th,  we  went  on  location  to 
Dallas. 

On  IVIarch  6th,  we  went  on  location  to 
Cumberland,  Maryland. 
On  Inarch  10th,  we  began  cutting  a  tight 
32-minute  film  out  of  22  hours  of  footage. 
On  Ivlarch  16th,  our  art  department  de- 
livered a  titling  treatment. 
On  fvlarch  22nd,  we  picked  music  lor  a 
sound  track. 

On  IVIarch  30th.  we  began  three  days  of 
shooting  automotive  advertisements  to 
be  used  as  inserts. 

On  April  2nd,  we  had  a 
42-minute  film. 
^  On  April  3rd,  we  had  a 

k  36-minute  film, 

^^  On  April  5th,  we  had  a 

^m  34-minute  film. 

^^^  On  April  6th,  we  had  a 

S^  32-minute  film  -  exactly 

^^  to  specification. 

^^  On  April  7th.  we  recorded 

^^  the  narration. 

On  April  27th,  1500  news- 
paper publishers  and  a 
blue  ribbon   New  York 
advertising  agency  audi- 
ence saw  the  film.  "Every 
One   and   Six-Tenths  Of  A  Second." 
premiere  at  the  Waldorf  Astoria. 
On  April  28th,  Steve  Sohmer,  Vice  Presi- 
dent and  Creative  Director  of  the  Bureau 
of  Advertising  wrote  us.  "The  reaction 
yesterday  at  the  Waldorf  was  overwhelm- 
ing. You  guys  have  done  a  brilliant,  pro- 
fessional job  making  this  90-day  wonder 
for  us," 

In  a  manner  of  speaking,  we  saved  the 
day  for  Steve 


\udk> 


PRODUCTIONS,  INC.  /  630  Ninth  Avenue  /  New  York.  N.Y.  10036/(212)  PLaza  7-0760 


MBER   5    '    VOLUME    28 


1> 


Labor  Honors  Its  Pictures  of  the  Year 

5th  International  Labor  Film  Festival  Held  in  Montreal 


1- 


"Do  Not  Fold,  Staple,  Spindle,  or 
Mutilate"  brought  the  Sational  Film 
Board  a  Festival  Grand  Prix  and  a 
first   jyrize  for   Trade   Union  fUms. 

SEVENTEEN  AWARDS  were  given 
motion  pictures  deemed  "most 
useful  to  labor  education"'  as  the 
5th  International  Labor  Film 
Festival  concluded  a  successful 
five  day  program  in  Montreal. 
Canada  on  August  15.  Sponsored 
by  the  International  Labor  Film 
Institute,  the  Canadian  Labor 
Congress  and  the  National  Film 
Board,  the  event  attracted  200 
delegates  from  four  continents 
and  included  a  forum  on  the  role 
of  film  in  adult  education. 

Awards    were    presented    at    a 
closing  reception  held  at  the  Queen 


Elizabeth  Hotel  by  Fred  Ter- 
selius  of  Sweden,  chairman  of  the 
13-man  international  jury  which 
included  members  from  Canada, 
Israel,  the  U.S..  Belgium,  India, 
Germany  and  Austria.  Special  rec- 
ognition was  given  to  the  National 
Film  Board,  host  for  the  screen- 
ings, "for  pioneering  and  excel- 
lence in  the  production  of  labor 
films  over  the  decades."  Films  of 
the  NFB  also  received  a  first  prize 
award  in  the  category  of  Trade 
Union  Subjects  when  a  50-minute 
subject.  Do  Not  Fold,  Staple, 
Spindle,  or  Mutilate,  was  honored 
by  the  jury.  This  film  also  received 
the  Grand  Prix  of  the  Festival.  An- 
other Film  Board  production, 
Steel  Town,  won  a  second  prize 
for  Social  Information. 

First  prize  winner  in  the  Social 
Information  category  was  Joint 
Effort,  a  25-minute  film  produced 
by  Nordisk  Tonetilm  of  Sweden; 
a  German  film.  Heiite  fur  Morgen, 
won  first  honors  for  the  Arbeiter- 
wohlfahrt  of  that  country  in  the 
area  of  Worker's  Aid  and  Wel- 
fare films. 

Another  Nordisk  Tonefilm  pic- 


ture, I'ower  &  Equality,  was  a  first 
place  winner  in  the  category  for 
Economic  &  Social  Problem  films; 
this  company  also  received  a  sec- 
ond prize  for  So  Matty  Worlds  in 
the  same  category.  In  the  group  of 
Films  for  Education,  Nordisk  took 
another  first  prize  for  Young  To- 
day. 

The  final  category  of  films  for 
Safety  &  Accident  Prevention 
brought  a  first  prize  to  Spell  of 
Shock,    an    Israel-produced    film 


"Slips  and  Falls"  was  the  winner  of 
second  prize  honors  for  the  Safety 
and  Accident  Prevention  category. 
Film  teas  produced  by  Parthenon. 


"Huelga"  won  a  third  prize  ff; 
Screen  Productions  of  Seatth 
hour-long  film  depicts  the  m 
labor  strikes  at  Delano,  Calij^ 

entered  by  Histadrut.  The  ^j 
award  for  "artistic  merit"  wenl< 
a  U.S.  film.  The  Inheritance,  ]3 
duced  by  Harold  Mayer  Protl! 
tions  for  the  Amalgamated  Qcji 
ing  Workers  of  America.  Spei 
recognition  was  given  by  the  r 
to  Ein  Mann  der  Nichts  Gewi't 
produced  by  Zweites  DeutS($ 
Fernsehen  of  Germany.  i 

A  special  animation  prize  p 
awarded  to  Chroinophobia,  sb 
mitted  by  the  Belgian  Ministeig 
Labor.  '  i 

In  addition  to  the  award  to  \t 
Inheritance,  U.  S.  films  also  •- 
(continued    on    page 


''The  SUBM^INERJ 


A  DOCUMENT 


EN  AND 
AR  AGE^^ 

r    •  " 


.       W^'^ 


RECIPIENTS 


ILMS,  Inc. 

NEW  YORK  WASHINGTON  CALIFORNIA 

318   EAST  45th  ST.,- "NEW  YORK,  N.Y.   10017  •  889-6575 


M 


BUSINESS   SCREII 


ALL  ROADS  LEAD  TO 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MECCA  FILM  LABORATORIES  CORPORATION,  Film  C*nt<r  Building,  630  Ninth  A»*nu«,  N«w  Yort,  N«>i  York  1003S  •  Phonal  212-CO  »-7»7« 


,UMBER   5    •    VOLUME   28 


u 


THE  1967  "GOLDEN  EAGLE"  SELECTION 

Couiieil  on  International  Nontheatrical  Events  Picks  '"Team" 
of  164  Pictures  to  Represent  the  U.S.  at  Overseas  Festivals 

TPhe  Council  on  International  Nontheatrical  Events  has 
selected  164  motion  pictures  to  receive  its  annual  "Golden 
Eagle"  certificate  awards,  symbolic  of  their  selection  by  regional  and 
national  jury  members  as  films  "representative  of  United  States"  factual 
films  meriting  participation  in   1967-68  overseas  film  festivals." 

A  sizeable  number  of  these  "Golden  Eagles"  went  to  television 
documentaries;  others  to  classroom  and  religious  films,  to  entertain- 
ment-quality short  subjects,  university  and  college  film  productions 
and  "experimental"  motion  pictures.  Two  amateur-adult  films  were 
also  awarded  1967  CINE  "Eagles"  and  nine  motion  pictures  pro- 
duced by  young  people  also  received  this  special  citation. 

A  cross-section  of  77  "Golden  Eagle"  award-winners,  embracing 
only  those  films  of  special  interest  to  readers  of  Business  Screen. 
sponsored  by  industry,  government  and  health  or  safety  organizations, 
etc.  has  been  selected  for  brief  review  in  these  columns.  Their  classi- 
fications in  various  "categories"  is  not  sacrosant,  nor  by  any  standard, 
arbitrary.  The  film.  My  Garden  Japan,  for  example  is  listed  under 
"Agricultural  and  Nature  Films"  and  it  truly  has  that  content  approach. 
But  it  was  industry-sponsored.  Professional  medical  and  dental  films, 
however,  have  been  carefully  classified  in  category.  If  sponsorship  were 
the  sole  criterion  many  television  documentaries,  which  were  generally 
of  a  very  high  quality  to  merit  their  festival  selection,  would  have  been 
included.  But  space  has  its  limitations  and  CINE  is  not  only  generous 
but  also  mindful  of  the  tremendous  number  of  good  films  required  for 
specializing  festivals  throughout  the  world.  Kudos  to  producers  and 
sponsors  whom  we  were  able  to  include  in  this  listing;  apologies  to  any 
we  may  have  had  to  miss!  Here  are  our  selected  listings: 


INDUSTRY 

Custom.   Sponsored   by   E.   T.    Bar- 
wick  Mills.   Produced  by   Kahana 
Film    Productions.    12    min.,    color. 

•  Shows  how  customer  carpets  are 
handmade,  with  examples  of  prod- 
uct. 

*  •       * 

The    Designer.    Sponsored    by    Ma- 
chine   Design    Magazine    (Penton 
Publications).    Produced   by    Pelican 
Motion  Pictures.   28' i    min.,   color. 

•  Pictures  the  many  facets  of  the 
new  breed  of  design  engineers. 

*  *        * 

Discover     America.     Sponsored     by 
United    Air    Lines.    Produced    by 
Reid   H.    Ray   Film.    Ind.    46   min., 
color. 

•  Filmed  from  the  air,  picture  cov- 
ers 25  states  and  51  important  areas 
from  coast-to-coast  and  Hawaii. 

*  *        * 

Discover     Hawaii.     Sponsored     by 
United    Air    Lines.    Produced    by 
Reid  H.  Ray  Film  Industries.  27V2 
min.,  color. 

•  The  scenic  beauty  of  the  islands 
of  Hawaii  photographed  entirely 
from  the  helicopter. 

*  *       * 

Everj'thing   to   Lose.   Sponsored   by 
Caterpillar  Tractor  Co.  Produced 
by    Calvin     Productions.    21     min., 
color. 

•  Film  points  out  safety  rules  for 
people  who  work  around  machine 
tools  and  material-handling  equip- 
ment.  For  worker  safety  education. 


Get  Wet.  Sponsored  by  Johnson  Mo- 
tors and  Eastman  Kodak  Co.  Pro- 
duced by  Homer  Greening.  26  min., 
color. 

•  A  visual  delight  lensed  on  the 
water's  edge. 


Giants  in  the  Valley.  Sponsored  by 
American   Pipe   and   Construction 
Co.  Produced  by  John  J.  Hennessey 
Motion   Pictures.  20  min.,  color. 

•  Shows  techniques  for  making  huge 
sections  of  concrete  pipes. 

♦  *        * 

Ideas.   Sponsored   by   Sylvania   Elec- 
trical     Products.      Produced      by 
Wilding,   Inc.    13   min..   color. 

•  Methods  of  Sylvania  design  and 
production  of  color  television  and 
micro-circuitry  equipment  are  ex- 
plained; complex  demands  imposed 
on  the  engineer  in  these  fields  are 
discussed. 

*  *        * 
Imagination       10.      Sponsored      by 

Champion  Papers.  Produced  by 
Morton  Goldsholl  Design  Associ- 
ates. 16  min.,  color. 

•  Pays  tribute  to  railroading  in 
America  as  it  presents  a  vivid  diary 
of  freight  and  passenger  trains  and 
of  the  work  and  life  of  peop'e  who 
run  them. 


Kids    and    Cookies.    Sponsored    by 
National    Biscuit    Company.    Pro- 
duced   by    Audio    Productions.     14 
min..  color. 

•    A    delightful    presentation    of   the 
reactions  of  small  children  and  their 
snontTneous  comments  as  they  tour 
this  baker's  manufacturing  lines. 
*        *        * 

A  Product  is  Like  a  Woman.  Spon- 
sored by  Eastman  Chemical  Pro- 
ducts. Produced  by  Elektra  Film 
Productions.  10  min..  color. 
■  Illustrates  the  analogy  between  a 
womnn  nack'iging  herself  and  a 
company  packaging  its  product. 


The  Council  on  International  Nontheatrical  Events  (CIN£)  introduced 
these  ncwbj-cli'ctcd  officers  at  its  recent  annual  meeting  in  Washington, 
D.  C.  Front  row  (I  to  r):  Charles  Dana  Bennett  (Farm  Film  Foundation) 
and  Ralph  Crcer  (American  Medical  Association),  vice-presidents;  Peter 
Cott  (Academy  of  Television  Arts  &  Sciences),  secretary;  Don  G.  Williams 
(University  of  Kansas  City)  and  Anna  L.  Hyer  (National  Education  Asso- 
ciation), vice-presidents;  Reid  H.  Ray  (Reid  II.  Ray  Fdm  Industries)  and 
Willard  Webb,  vice-presidents.  Back  Row:  Thomas  W.  Hope  (Eastman 
Kodak  Co.),  vice-president;  Alfred  E.  Bruch  (Capital  Film  Laboratories), 
trea.<furer;  Alden  H.  Livingston  (The  Du  Pont  Company),  president; 
Harold  E.  Wigren  (NEA).  coordinating  director;  ].  Edward  Oglesby  (Vir- 
ginia Schools  a-v  executive),  David  O.  Poindexicr  (National  Council  of 
Churches,  vice-presidents;  and  James  Culver,  managing  director  of  CINE. 


Sandia  Spinoff.  Sponsored  by    n 

dia     Corporation.     Produced 
Sandia.  1 1  min.,  color. 

•  Shows  laminar  clean-room   p 
pie    at   work    in    this   compan', 
also    many    industrial    and    iiil 
applications     of    company    dc 
ments  are  illustrated. 

»        *        • 

Sense    of    Responsibility.    Spoils,  j 

by  Newsweek  Magazine.  Prodi  d 

by   Peckhani   Productions.   25  hl,. 

color. 

•  Film  dramatizes  major  probln 
and  issues  of  the  day,  as  refl&ii 
by  the  editors  of  Newsweek. 

*  •       • 

Small   Miracle.   Sponsored   by  I|i 

Corporation.  Produced  by  Hth 

Strauss  Productions.   14  min.,  cCf 

•  Film  describes  man's  incestii 
search  for  knowledge  to  help  pji 
modern   technology   in   historic   li 

philosophic  perspective. 

*  *        * 

A   Touch   of   Diamonds.   Sponsci 

by    Norton    Company.    Produji 

by  Bay  State  Film  Productions.  I 

min..  color. 

•  Scenes  showing  extraction 
careful  sorting  of  industrial  . 
monds  from  the  Kimberly  Mil 
in  Africa  and  their  use  in  manu:; 
turing  grinding  wheels  at  Norn 
plants. 

*  *        * 

Wall   Street:   Where   the   Montv 

Sponsored  by  Xerox  Corpoi 
Produced    by    Wolper    Produc' 
51  min..  black  &  white. 

•  Describes  the  stock  market  at  Vil 
Street;  explains  its  background  .i 
the   function   of   mutual   funds. 

*  *        * 

Wings  to  Great   Britain.   Sponso  J 

by  Pan  American  Airways.  I 
duced  by  Henry  Strauss  Produciic 
28  min.,  color. 

•  A    colorful    portrayal    of    pare 
and  places  nnd  scenic  vistas  of  ii 
and  country  in  the  British  Islcv 

*  *        * 

Wings  to  Italy.  Sponsored  b\    I 
American    World    Airways,    f  • 
duced  by  Vision  Associates. 

•  Panoramic  view  of  the  ltd  a 
scene,  lensed  with  sensitive  um  • 
standing    of    the    people    and    U' 

cultural,    historic    heritage. 

*  *        * 

World's    Most    Modem    Plate    W- 

Sponsored  by  Bethlehem  Si 
Corp.  Produced  by  Mode-An  I 
tures.  15  min..  color. 

•  Pictures  operations  "setting  rn 
standards  of  excellence",  follow  e 
scenes  of  the  construction  of  i 
160-inch  plate  mill  at  Bethleheis 
Burns  Harbor  Plant. 

*  *       « 

GOVERNMENT 

The  American  Vision.  Sponsored  ' 
National     Gallery    of    Art.     ?• 
duced  by  U.S.  Productions.  34  mi. 
color. 

•  An     expression     by     artists     a  I 
statesmen  of  the  American  visic 
(continued      on       page       7 


16 


BUSINESS    SCREI 


Now-  Color  by  Technicolor  for  all 
business  and  educational  films 


Color  by  Technicolor,  standard  of  highest  quality  and  service 
in  major  theatrical  motion  pictures  tor  more  than  half  a  cen- 
tury, is  now  being  used  to  enhance  the  effectiveness  of  business 
and  educational  films.  The  same  processes  used  in  Technicolor 
wide  screen  and  35mm  feature  films  are  being  applied  in  a  new 
Technicolor  laboratory  specially  equipped  for  Super  8  motion 
picture  print  manufacture.  Technicolor  laboratories  can  pro- 
duce prints  of  business  and  educational  films  with  the  same 
rapidity,  quality  and  service  required  in  the  theatrical  field. 


And,  of  course,  the  best  way  to  show  8mm  and  Super  8  busi- 
ness and  educational  films,  silent  or  sound,  is  to  use  one  of 
Technicolor's  portable,  cartridge-loading.  Instant  projectors. 


Hollywood  •  London  •  Rome 
6311  Romaine  Street,  Hollywood,  Calitornia  90038  •  (213)  462-6111 


'lUMBER    5    •    VOLUME    28 
li 


17 


I  Our  Catalog  is  a 
Reference  Guide 
for  Professionals! 

Send  in  the  coupon 
for  your  copy  and 
you'll  see  why! 


CHICAGO 

CLEVELAND 

DETROIT  •   MEMPHIS 


am  era 


THE     EDITORIAL    VIEWPOINT 


IMPRESSIONS    OF    A    VISIT    TO    EXPO 

WE  Joined  the  Throngs  at  EXPO  67  last 
month,  during  our  visit  to  Montreal  as 
the  U.  S.  delegate  to  the  Fifth  International 
Labor  Film  Festival  (see  other  pages).  Im- 
pressions of  the  "greatest  film  show  on  earth" 
will  stay  with  us  for  a  long  while:  remember- 
ing those  long,  patient  lines  of  people  in  front 
of  every  pavilion  featuring  a  film  show;  recall- 
ing the  open  hospitality  we  encountered  every- 
where, including  the  Soviet  and  Cuban  pavil- 
ions; and  admiring  the  cool  efficiency  with 
which  EXPO  is  handling  all  those  people. 

True  enough,  our  press  credentials  brought 
us  swift  admission  everywhere  we  wanted  to 
go.  And  you  felt  a  bit  self-conscious  walking 
past  the  long,  long  waiting  line  at  Labyrinth, 
especially  noting  those  signs  "only  45  minutes 
to  go,  etc."  Attendance  on  our  days  at  EXPO 
was  running  about  380.000  people  and  the 
most-exciting  Labyrinth  presentations  handle 
about  1.000  per  show;  probably  not  more  than 
10,000  to  12.000  people  a  day  I  There  is  some 
embarrassment  at  EXPO  headquarters  and  at 
the  National  Film  Board  of  Canada  about  this 
dilemma  of  a  very  rich  resource  v.s.  too  little 
audience  facility,  despite  the  huge  structure 
and  its  multi-million  dollar  construction  cost. 
Ontario's  Theatre:  a  Lesson  in  Efficiency 

Contrast  Labyrinth's  problem  with  the  very 
efficient  crowd-handling  at  another  popular 
pavilion:  Ontario!  About  600  people  are 
moved  in  and  out  of  twin  entrance  and  exit 
ramps  nearly  twice  an  hour  and  its  30  shows 
a  day  are  handling  capacity  audiences  that 
total  18,000  persons,  Ontario's  70mm  color 
film,  A  Place  to  Stand,  covers  its  immense  (66 
feet  wide  by  30  feet  high)  screen  with  glory. 
Director  Chris  Chapman  moves  viewers  into 
a  myriad  of  provincial  activities,  he  uses  mov- 
ing images  with  consummate  skill  and  we  sang 
the  title  song  for  hours  afterward. 

As  the  mind  recalls  these  impressions,  it  re- 
lates the  uncomfortable  feeling  a  citizen  of 
the  United  States  can  have  by  contrasting  On- 
tario's skillful  work  with  the  totally  inadequate 
three-screen  effort  by  the  inexperienced  still 
photographer.  Art  Kane,  whose  20-minute 
film,  A  Time  to  Play  brought  a  real  let-down. 
Our  reviewer  liked  this  picture  at  its  New  York 
premiere  and  we  carried  his  praise  in  these 
pages.  But  at  EXPO,  this  "lyrical  tone  poem 
of  children  playing  games"  fails  to  show  a  real 
America  and  we've  left  millions  of  visitors 
from  throughout  Canada  and  the  world  at 
large  with  NO  picture  of  our  people,  their  land, 
their  problems  and  their  efforts  toward  solv- 
ing them.  The  U.  S.  Pavilion  above  this  300- 
seat  theatre  is  filled  with  nostalgic  memorabilia, 
is  extremely  "soft-sell",  airy,  and  a  bit  too  re- 
plete with  posters  of  dead  Hollywood  stars. 

Contrast  again  comes  to  mind  since  the  U.S. 
Pavilion  is  nearly  adjacent  to  the  formidable 


structure    ht)using   the   exhibits   of   the   Su 
Union.     The     Russians    are    dead-serious  n 
EXPO:    miles   of   "hardware"    are   displu' : 
escalators  carry  visitors  from  floors  of  turb 
generators,  plows  and  motors  up  to  a  top  ; 
Cosmos  Cinema   Hall   where   50   viewers    ; 
strapped    into    cosmonaut-type    leather    ^ 
for  a  simulated  space  ride.  The  room  is  | 
black,  soundless.  Then  the  ceiling  slides  d  .• 
and  you  peer  into  the  star-filled  night  of  oi  r 
space.   There's   a  "countdown"   and,   at  t 
off,  chairs  tilt  and  swivel  to  induce  a  ft 
of  weightlessness. 

Soviet  Space  Achievement  is  the  Message 

Soviet  space  achievements  are  shown  n 
film  and  slides),  winding  up  with  a  panoraa 
of  Moscow  from  a  satellite's  viewpoint,  o 
this  space  age,  Montreal  isn't  very  far  off,"  i- 
commentator  notes  as  the  scene  dissolves  io] 
a  panorama  of  EXPO's  home  city.  The  shv! 
has  been  done  better  in  Disneyland  but  vyi 
did  the  U.S.  settle  for  the  one  drogue  che: 
that  symbolizes  U.S.  space  achievement  in  isi 
country's  Pavilion?  Oh  yes,  the  Soviet  Pavilj; 
also  houses  a  600-seat  Cinema  Hall  wha, 
plays  documentaries  of  the  Bolshoi  Ballet,  i' 
ice  show  and  special  films  relating  to  :i 
"days"  honoring  various  Soviet  Republics.  1; 
USSR  Pavilion  is  also  well-studded  with  R  - 
sian-made  continuous  motion  picture  and  si ; 
projectors,  free-standing,  and  tied-in  with  ne- 
by  exhibits.  They  all  seemed  to  work  fine. 

A  "sleeper"  at  EXPO  and  one  of  the  gr  t 
films  of  its  kind,  is  a  22-minute  film  co- 
missioned  for  the  fair  by  the  Netherlands  Cc- 
ernment.  Titled  Sl<ies  Over  Holland  it  has  - 
ready  received  an  Award  of  Excellence  (Go- 
en  Palm)  for  the  "best  over-all  technical  qu- 
ity"  of  all  films  presented  at  the  recent  Canii 
Film  Festival.  Director  John  Ferno  Fernhd 
does  a  masterful  job  with  scenes  of  terri; 
sky-angle  impact  which  dissolve  into  calm  m;- 
terpieces  by  Vermeer.  Van  Gogh,  Mondrii 
and  other  Dutch  painters.  The  70mm  "sup,- 
panoramic"  film  was  filmed  from  a  Ro;' 
Netherlands  Air  Force  jet  (by  none  oil 
than  our  U.S.  "master"  Robert  Gaffney )  a 
in  one  sequence  the  jet  plunges  toward  the  ; 
until  the  scene  dissolves  into  a  swift  motorbi 
trip  through  Amsterdam's  canals. 

A  Great  Film  Which  All  Too  Few  Will  Sec 

But  the  prudent  Dutch  apparently  forj 
to  include  a  theatre  for  this  epic  film  in  thi' 
own  Pavilion.  It's  being  shown  only  twii 
weekly  in  the  200-seat  Canadian  Natior. 
theatre.  Skies  Over  Holland  should  be  book 
into  theaters  all  over  the  world  follow) 
E.XPO.  We  can't  wait  to  see  it  again! 

While  we're  going  "international".  st( 
awhile  at  the  imposing  French  Pavilion.  Fil 
is  used  everywhere,  literally.  Begin  with  t 
lagoon  level  100-seat  theatre  where  you' 
shown  programs  selected  from  over  360  filir 
covering  that  country's  film  industry,  fro 
Lumiere  to  Truffaut.  Pause  briefly  to  peer  i 
to  a  jukebox  Scopitone  where  you  can  "pus 
button"  any  one  of  a  dozen  3-minute  filn 
about  the  French  National  Railways,  wi 
sound  tracks  in  English  or  French. 

Then,  on  the  ground  level,  see  a  four-screi 
color  film  in  the   "City  of  Paris"  section  i 

(CONTINUED    ON     THE     FOLLOWING    PAGE     2( 


18 


BUSINESS    SCREE 


SUMBER    5    ■    VOLUME    28 


19 


An   Important   Message 

from   CFI  to 
all   Fiimstrip   Producers 

Now  you  can  shoot  35mm.  2X2  color  slide  originals 
using  35mm  Ektackrome  Commercial  and  obtain 
Fiimstrip  Release  Prints  of  new  and  better  quality. 

Kodachrome  II,  Kodachrome  X,  Ektachrome  X,  and  other  presently  available 
color  Amateur  Re\ersal  35miii  Films  in  cartridge  loads  are  intended  to,  and 
do  produce,  excellent  2x2  color  slides  for  projection  —  NOT  FOR  REPRO- 
DUCTION. Filmstrips  made  from  such  2x2  slides,  by  any  of  the  current  tech- 
niques, regrettably  show  a  tendency  to  be  high  in  contrast  and  low  in  color 
fidelity. 

Since  most  of  our  customers  furnish  us  with  2x2  color  slide  originals  as  the 
basic  material  for  filmstrips,  we  began  to  wonder  why  the  same  hi-fi  shooting 
film  that  has  proved  so  eminently  successful  for  16min  color  motion  pictures 
couldn't  be  applied  to  filmstrips.  As  you  probably  know,  non-theatrical 
motion  picture  producers  use  16mm  Ektachrome  Commercial  as  camera  film 
and  make  release  prints  on  EK  Color  Positive  from  a  color  internegative.  No 
masking  is  required. 

Would  Kodak  supply  Ektachrome  Commercial  in  35mm  size?  The  answer, 
we  found,  was  "Yes,"  provided  that  we  ordered  an  entire  production  run. 
Accordingly,  we  place  special  orders  and  have  the  film  continuously  in  stock. 

The  36-exposure  factory-spooled  cartridge,  including  processing  and  mount- 
ing, is  available  from  us  at  a  net  price  of  $5.50. 

Here  is  the  procedure: 

1.  Shoot  35mm  Ektachrome  Commercial  (purchased  from  CFI),  composing  for 
the  normal  4x3  format. 

ExposTOE  In-dex:  Daylight  -  (use  #85  filter)  16 

Tungsten  —  (no  filter)  25 

3200°K 

2.  Send  exposed  ECO  film  cartridge  to  CFI  for  processing  and  mounting. 

3.  CFI  will  return  the  processed  and  mounted  slides  to  you. 

4.  You  assemble  the  material  for  the  Fihnstrip  (you  may  include  ordinary 
Kodachrome  and  Ektachrome  2x2  slides,  larger  size  transparencies,  art 
work,  opaque  color  prints,  titles,  overlays,  etc.)  and  send  it  all  to  CFI  with 
instructions  for  making  your  fiimstrip  negative. 

5.  We,  at  CFI,  make  a  color-corrected  and  balanced  fiimstrip  internegative 
from  your  slides  and  other  material.  Then  we  make  a  fihnstrip  answer  print  on 
EK  Color  Positive.  This  print  is  sent  to  you  for  your  inspection. 

6.  Upon  your  approval  of  the  sample  print,  we  make  release  prints  on  our 
unique  high-definition,  non-scratching  printer.  We  develop  these  prints  in  our 
regular  35mm  motion  picture  color  processing  machines  and  inspect  ever>'  print. 
(The  high  volume  of  color  motion  picture  processing  going  on  at  CFI  necessi- 
tates and  justifies  all  of  the  chemical,  sensitometric  and  color  control  that  insures 
uniformly  excellent  fiimstrip  release  prints. ) 

PHOTOGRAPHING   ORIGINALS   ON   EKTACHROME 

COMMERCIAL   IS  THE   KEY  TO 

BETTER    FILMSTRIP    RELEASE    PRINTS 

CONSOLIDATED    FILM    INDUSTRIES 

959  SEWARD  STREET,  HOLLYWOOD,  CALIFORNIA  90038  /  HO  2-0881  •  HO  9-1441 


IMPRESSIONS    OF    A    VISIT    TO    EXf 

(continued  from  the  preceding  page  1 
watch    some    of    the    numerous,    continuo   i 
filmstrips  on  the  intellectual  life  of  Paris  or  (  J 
city  development.  On  the  second  floor  — 
"Panrania"  —  you'll  enjoy  being  enveloped  I 
a   180-degree  screen  which  shows  the  Ran 
River    Tidal    Project,    viewed    from    airplan 
type  seats  with  headrests.  Only  a  five-minu 
show,  it  is  repeated  every  15  minutes. 

France  Shows  the  Way  to  Use  Film  Medium! 

Don't  stop  now:  on  the  third  floor  of  tl 
vast  French  Pavilion  there  are  60  TV  scree 
alive  with  images  promoting  the  SECAM  col 
television  system,  adopted  by  France  and  t) 
Soviet  Union.  On  the  fourth  floor,  up  tl 
escalator  again,  color  "loop"  films  on  scieoi 
complement  exhibits.  Kidney  transplant 
oceanography,  etc.  are  shown  and  there's  ai 
other  small  theatre  showing  films  on  Frew 
scientific  research.  On  the  /////;  floor,  there  a 
eight  more  small  theatres.  Such  films  ; 
Jeunesse  (by  Marc  Allegret);  Les  heures  i 
Lyon  (by  Marcel  Gibaud);  Tahiti  (by  / 
Sylvain);  Marcel  Proust  (in  which  writer  Frai 
cois  Mauriac  discusses  this  literary  figure 
Sud-Express  (by  Jean  Leherissy);  Tour  i 
France  (by  Louis  Malle)  and  La  France  Vi 
du  del  (by  Serge  Maloumian). 

For   the   rest   of  the   week   you   can   & 
spend  in  "France"  you  might  watch  the 
tinuous    film    on    that    country's    Langued( 
Roussillon  development.   But  then  you  migl-' 
not  get  up  to  the  70-seat  theatre  on  the  sixi 
iloor  of  this  Pavilion  where  there  are  15  she 
films  running  daily  on  French  painters,  writer 
artists  and  musicians. 

Britain's  Pavilion  Has  Multiple  Screens 

Columns    aren't    long    enough    to    men 
other  memorable  shows:  Britain's  Pavihon 
film   from   beginning   to   end,   illuminating  v 
theme  sections.  "Shaping  a  Nation"  uses  cole 
films   and   slides  that   are   projected   on   hr 
synthetic  rocks,  showing  the  progress  of  Bni 
history:  a  third  section  "Britain  Today''  um 
dozens  of  film  loops  all  over  the  place.  Arc 
four  on  "Industrial  Britain"  shows  Don  Lew 
color  film.  Sources  of  Power,  on  three  screen: 
In  the  same  theme  area  there's  a  large  hall  wit 
69   projectors   showing   loop  films   on   indu; 
trial  Britain,  set  in  wall  panels.  And  the  Britis 
Pavilion   also   has   a    1 70-seat   theatre  with 
separate  entrance  where  some  of  that  country' 
documentaries   are   shown   seven   times   daih 

What's  the  "pay-off  in  all  this  visualization 
EXPO  officials  gave  us  this  answer  to  ou 
question  "for  what  will  this  exposition  be  re 
membered  best  in  years  to  come?"  Nearly  a 
agreed  that  it  will  be  recalled  as  "a  film  show 
by  most  visitors.  What  is  being  "sold"?  Wei 
Ontario  really  is  A  Place  to  Stand  in  our  mind 
And  Canada  is  a  land  of  opportunity,  a  coun 
try  meeting  its  challenge  expressively  and  sue 
cessfully  —  as  the  whole  of  EXPO  so  vividl 
demonstrates  to  the  world! 

\'isitors  Remember  What  They  See  &  Hear 

We  remember  the  kaleidoscope  of  Frano 
as  a  land  of  tremendous  ambition  and  ver 
satility.  with  intermingling  of  inventive  prog 
ress  and  culture;  with  time  for  the  arts  ye 
(continued  on  the   following  p.\ge   22i 


20 


BUSINESS    SCREEr 


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NUMBER    5    ■    VOLUME   28 


21 


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phone:  212  PL  7-3641 


IMPRESSIONS    OF    A    VISIT    TO    EXPO: 

(CONTINUED  FROM   THE   PRECEDING  PAGE   20) 

conscious  of  the  age  of  the  atom,  of  television 
and  of  all  the  sciences.  Japan,  on  the  other 
hand,  left  us  cold.  The  best  picture  of  that 
country  is  over  in  the  ground-level  theatre  of 
the  UN  Pavilion  where  you"ll  see  the  real 
Japan  in  the  IMC  film  already  mentioned. 
There  are  no  films  projected  within  Japan's  ex- 
tensive Pavilion:  only  hardware  lines  and  tex- 
tiles. Perhaps  the  Japanese  are  learning  how 
to  put  together  their  own  EXPO  70,  slated  for 
Osaka.  At  last  reports  they  had  an  army  of 
note-takers  swarming  all  over  this  show. 
Our  Special  Report  Begins  on  Page  33 

Features  in  other  pages  of  this  issue  describe 
the  five-phase  film  program  and  revolving 
theatre  in  the  Canadian  Government  Pavilion; 
we've  reviewed  the  CN's  enthralling  film.  Mo- 
tion: and  devoted  a  color  section  to  the  U.S. 
film  we're  proudest  of  at  EXPO:  My  Garden 
Japan,  produced  by  Empire  Photosound  and 
playing  at  fairly  regular  intervals  with  that 
New  York  Fair  hit.  To  Be  Alive  in  the  theatre 
below  the  UN  Pavilion. 

EXPO  got  some  great  advice  from  its  orig- 
inal, far-sighted  overall  film  consultant, 
"Budge"  Crawley.  With  the  usual  reticence, 
Crawley  Films  took  on  only  a  few  of  the 
many  possible  film  assignments  at  EXPO  but 
all  are  very  great!  Canada,  in  retrospect,  has 
encouraged  some  of  its  genius  film  makers 
with  Fair  assignments.  Chris  Chapman,  who 
directed  Ontario's  A  Place  to  Stand,  already 
has  a  Broadway  revue  film  assignment  in 
work;  the  National  Film  Board  worked  a  mas- 
terpiece in  the  films  for  Labyrinth. 

U.  S.  Firm  Provides  Projection  Service 

A  final  Expo  report  next  month  will  de- 
scribe the  enterprise  of  one  U.S.  film  service 
organization.  Bergen  Motion  Picture  Service,  of 
Lodi,  New  Jersey.  Eugene  Demick.  who  heads 
that  firm,  built  on  his  New  York  World  Fair 
experience  to  contract  to  operate  10  import- 
ant Expo  exhibits,  including  the  Festival  of 
Gas,  Singer,  the  states  of  Hawaii  and  Mary- 
land, the  Governments  of  India  and  Pakistan. 

We  rested  between  visits;  enjoyed  the  superb 
cuisine  of  Montreal's  restaurants  and  still  ate 
best  in  Canada's  own  EXPO  restaurant;  in  the 
Belgium  Pavilion  and.  in  between,  munched 
and  brunched  at  myriads  of  little  places 
throughout  the  fair.  Nobody  overcharged, 
growled  or  pushed.  We  rode  the  cabs  to  the 
EXPO  Express,  transferred  to  the  charming 
Minirail.  listened  to  the  taped  descriptive  "tour 
talk"  on  La  Ballade  (the  motorized  wagons) 
and  were  pushed,  just  once,  in  a  pedicab. 

Of  course,  we  didn't  see  it  all  and  we'll  be 
back,  EXPO,  just  once  again  before  you  close 
those  gates  on  October  27th  for  all  time.  And 
the  show  will  end  that  day.  The  Canadians  are 
members  in  very  good  repute  with  the  inter- 
national powers  that  refused  New  York's 
"World"  Fair  its  blessing.  So  the  gates  will 
close,  the  Pavilions  come  down,  reluctantly 
but  finally.  A  few  will  remain  to  carry  mem- 
ories of  a  triumph  in  showmanship  and  hos- 
pitality that  may  never  again  be  equalled  in 
our  time.  Hapi>y  Birthday.  Canada.'  • 


AT 
THE   PARIS  AIR  SHOW 

North  American  Aviation's 
Columbus  Division 

EXHIBITED 

■THE    BRONCHO"   -    "ON     TARGET' 
"REDHEAD   ROADRUNNER" 
"LASRM"  AND  "HORNET" 

IN   FRENCH  AND  GERMAN 


AT 
THE  BRUSSELS  AIR  SHOW 

Hughes  Aircraft  Company 

EXHIBITED 

"STRATEGY  FOR  DEFENSE" 

IN   FRENCH  AND  FLEMISH 

(The  King  of  Belgium 

expressed  his  great  pleasure 

with   the  Flemish   version) 


ALL  THESE 

FOREIGN  VERSIONS 

WERE  PRODUCED 

BY 


FOREIGN  LANGUAGE 
CINEMA  SERVICE 

7046   HOLLYWOOD   BOULEVARD 

HOLLYWOOD,   CALIFORNIA  90028 

213  /  Hollywood   7-5128 


22 


BUSINESS    SCREEr 


SOMETIMES  AT  CAPITAL 


■>v 


We  fairly  bustle  with  activity 

Because  we're  on  the  go  .  .  .  night  and  day  .  .  .  fulfilling  your  lab  requests.  ■  We  know  it's  not  your 
total  concern  that  we  really  do  have  the  cleanest  lab.  or  the  most  modern  printing  equipment  available, 
or  men  that  really  know  what  they're  doing  .  .  .  You  just  care  that  your  work  gets  out,  and  gets  out  right. 
■  So,  whether  it's  35mm  or  1 6mm  B&W  or  color .  .  .  we're  here  to  get  it  out  right .  .  .  and  on  time.  We'd 
like  you  to  be  here,  too  .  .  .  why  not  share  in  the  activity. 


/A^ 


S2 


FILM  LABORATORIES,  INCORPORATED 

470  E  STREET  SW. .  WASHINGTON.   DC    20024.  PHONE  (202)  347  1717 
1998  N.E.   150th  STREET.  NORTH   M(AMI.  FLORIDA  33161.  PHONE  (305)949  4252 


NUMBER    5    '    VOLUME    28 


23 


THE   TECHNOLOGY    OF   TOMOKKOW  'i 


The  Impact  of  Visual  Communications  on  Industry 

ProphelU'  Look  al  Future  Sharcil  ^  ith  E<litorg  by  G.  Carleton  Hunt, 
President  of  the  Soeiety  of  Motion  Picture  &  Television  Engineers* 


Hologram  is  made  bij  using  laser  beams  to  ilhiin- 
inatc  hotli  subject  and  reference  source.  Scenes 
were  shown  to  editors  during  Mr.  Hunt's  address. 


This  tin\  silicuii  chip,  less  than  an  inch  in  diarti- 
eler,  carries  a  thousand  of  more  integrated  cir- 
cuits reduced  to  rtiicroscopic  size.   .   . 


01  R  Modes  of  Communication  arc  draw- 
ing closer.  While  you,  as  industrial  edi- 
tors, are  primarily  concerned  with  printed  me- 
dia and  1  with  visual  techniques,  in  the  years 
coming  up.  if  present  trends  continue,  com- 
municators hke  yourselves  will  have  to  become 
more  knowledgeable  about  techniques  of  vis- 
ual communications  in  both  motion  picture 
and  television  fields. 

I  firmly  believe  that  in  the  next  10  years 
you  will  be  witnessing  breakthroughs  which 
will  make  it  possible  for  you  to  utilize  visual 
communication  techniques  practically  as  much 
as  printed  publications.  Let  me  quote  from 
an  article  which  appeared  in  Sigma  Delta  Chi's 
professional  journalism  publication.  The 
Quill,  in  June  of  this  year,  expressing  the 
thoughts  of  Charles  A.  Sprague,  editor  and 
publisher  of  the  Oregon  Statesman,  Salem, 
Oregon: 

"Is  print  an  indispensable  medium  for  the 
transmission  of  knowledge  and  the  stimulus 
of  the  mind  of  man?  If  it  is,  it  will  survive. 

"It  is  conceivable,  however,  that  reading 
may  decline.  If,  in  the  fully  automated  age, 
leaching  machines  can  really  instruct  workers 
in  the  essentials  of  performing  their  tasks,  or 
if  in  an  era  of  abundance,  people  can  be  sus- 
tained with  a  minimum  of  personal  effort,  then 
the  incentive  to  pursue  learning,  which  could 
well  he  served  through  reading,  may  be  lost." 

But  Mr.  Sprague  underscores  the  adaptabil- 
ity of  print  by  claiming  .  .  . 

"Print  is  here  to  stay  and  so  are  the  other 
media,  such  as  radio,  television,  tapes,  etc. 
Each  has  a  niche  in  the  spectrum  of  communi- 
cations. At  times  they  overlap,  at  times  they 
compete." 

The  important  point  here  is  that  Mr.  Sprague 
underscores  the  increasing  significance  of  the 
other  media  —  especially  visual  media. 

I  would  like  to  quote  from  a  gentleman  who 
has  become  what  the  French  would  call  the 
"Terrible  Infant"  of  Television  —  Marshall 
McLuhan: 

".  .  .  the  electronic  technology  is  within  our 
gates,  and  we  are  numb,  deaf,  blind  and  mute 
about  its  encounter  with  the  Gutenberg  Tech- 
nology, on  and  through  which  the  American 
Way  of  Life  was  formed." 

The  Rev.  Father  Culkin.  director  of  the 
Center  for  Communication  at  Fordham  Uni- 
versity, in  translating  McLuhan,  says: 

"Tlie  electronic  media  have  broken  the 
monopoly  of  print:  they  have  altered  our  sen- 
sory profiles  by  heightening  our  awareness  of 
aural,  tactile  and  kinetic  values." 

I  leave  it  to  your  own  judgment  whether  or 
not  you  are  going  to  be  concerned  with  audio- 
visual means  of  communication.  The  pace  of 
technological  change  is  quickening.  The  public 


Cathode  ra)'  tube  developed  Inj  Bell  Laboratories 
can  generate  any  style  of  type  in  any  language 
at  1.50  letters  a  .second,  fed  in  computer. 


**  .\b^tr;u■tt■d  from  a  proplietic  .iddrcss  li\  C.  Carleton 
Hunt.  President  of  the  Society  of  Motion  Piiture  and 
Television  Engineers  and  President,  DeLuxe  Labora- 
tories, Inc.  to  the  26th  .Annual  Conference  of  The  Inter- 
national Council  of  Industrial  Editors,  meeting  in  De- 
troit.  Michigan    on   June   21,    1967. 


is  becoming  more  conditioned  to  audiovisu; 
techniques  and  1  believe  you  will  inevitabl 
be  caught  in  this  tide  of  new  ways  to  con 
municate  ideas. 

To  help  you  understand  what  is  happenin 
and  how  this  new  tide  of  audiovisual  coir 
munication  will  affect  you  and  your  compan; 
let  me  turn  back  the  pages  of  history  and  trac 
what  has  happened  to  communications,  whj 
is  happening  right  now  and  what  trends  sho\ 
for  the  future  —  and  how  that  future  will  af 
feet  you. 

The  Past  Is  Prologue  to  Screen  History 

The  original  Edison  Kinetescope  (on  screen 
was  the  grand-daddy  of  motion  pictures  in  th 
U.  S.  Little  more  than  a  peep  show  using  sub 
sequent  images  on  film.  Thomas  Edison's  de 
vice  conveyed  the  illusion  of  motion.  Some  o 
the  inventor's  colleagues  convinced  him  tha 
this  was  not  a  satisfactory  way  to  see  motioi 
pictures  —  the  best  way,  they  claimed,  wa 
to  show  them  on  a  screen  similar  to  the  Ian 
tern  slides  of  the  day. 

But  when  Edison  tried  to  run  film  througl 
a  projector  he  designed,  the  film  was  torn  ii 
its  sprocket  holes.  So,  being  a  practical  man 
he  put  a  thin  piece  of  metal  around  the  edge 
of  the  film  and  dared  the  projector  sprocke 
to  tear  the  film.  It  was  a  motion  picture  pro 
jector  that  worked.  To  provide  his  machim 
with  film  for  projection,  Edison  also  designee 
a  camera  (pictured  on  screen). 

The  inventor  obtained  very  detailed  patent; 
on  his  new  device  and  had  these  been  les: 
specific,  it  is  probable  that  all  film  width; 
would  be  the  same  as  Edison's  original  film 
size.  But  it  didn't  work  out  that  way.  Anothei 
company  won  a  lawsuit  against  him  and  thf 
result  brought  on  40  different  film  widths 
sprocket  spacings  and  frame  areas  in  the  year; 
that  followed. 

You  can  just  imagine  the  confusion  thai 
took  place  in  the  motion  picture  industry  ir 
that  era.  The  industry  did  not  have  standard 
ization  in  great  degree  until  the  formation  ol 
the  Society  of  Motion  Picture  Engineers  ir. 
1916.  Let  me  quote  the  Society's  first  presi 
dent,  C.  Francis  Jenkins,  as  he  addressed  out 
second  convention  in  1917: 

"The  Federal  Government  sent  two  camera 
men  into  our  great  National  Parks  to  take 
motion  pictures  of  tfie  beauties  and  wonden 
.  .  .  the  giant  geysers,  lofty  waterfalls,  and  mir- 
ror lakes.  I  was  asked  to  a  private  showing 
of  these  films  and  found  the  photography  of 
both  men  so  good  that  the  work  of  each  was 
spliced  together  .  .  .  but  the  film  as  a  whole 
was  horrible,  for  one  camera  framed  on  per- 
forations and  the  other  between.  The  projec- 
tionist at  first  tried  to  frame  as  fast  as  the 
inisframes  occurred  but  soon  gave  it  up  and 
I  lie  audience  was  I  he  loser." 

The  Society  of  Motion  Picture  Engineers 
was  formed  to  establish  a  means  for  technical 
and   engineering  people   in   the   profession   to 

(CONTINUED    ON    THE    FOLLOWING     PAGE     26) 


24 


BUSINESS    SCREEN 


1,1 1  ■  11 1 1 

The  City  Council   I    of  Los  Angeles    I   decided  to  do  a 


color  film  about  I  the  movie  capital  I      of  the  world. 


■■■ill 


1t^  ■;? 


k  1 1 


MEL  LONDON.  V.P..  485  LEXINGTON  AVE..  NEW  YORK,  NY.  1001 7  (212)  682-9100 
8544  SUNSET  BLVD..  HOLLYWOOD.  CALIF.  90068  (213)  OL  2-7075 

OLPER  PROOUaONS,  INC/INDUSTRIAL  RLM  DIVISION/A  METROMEDIA  COMPANY 


IMPACT    OF    VISUAL    COMMUNICATION: 

(CONTINUED  FROM  THE  PRECEDING  PAGE  24) 

agree  on  voluntary  standards  so  that  everyone 
would  benefit.  It  provided  a  forum  to  gear 
technical  progress  in  the  industry.  What  bene- 
fited one  would  benefit  all. 

Why  go  back  in  history  to  trace  these  de- 
velopments? 

For  two  reasons  —  to  show  how  it  relates 
to  your  own  type  of  communication  —  and 
to  show  how  lack  of  standardization  can  handi- 
cap an  industry.  As  you  can  see.  agreement 
on  certain  standards  actually  helps  technologi- 
cal progress  rather  than  impeding  it. 
Then    Came    16inm    .    .    .    and    Sound-on-Film 

There  have  been  several  technological  ex- 
plosions in  the  motion  picture  industry. 

Among  these  major  events,  there  was  the 
introduction  of  the  first  amateur  film  in  16mm 
width  by  Eastman  Kodak  in  the  opening  years 
of  the  1920"s.  This  event  paved  the  way  for 
a  great  many  people  to  become  their  own 
movie-makers. 

In  1928.  sound  came  to  the  motion  picture 
medium  in  a  big  way  with  the  introduction 
of  the  first  feature  film  successfully  synchro- 
nizing sound  and  film  action.  There  had  been 
many  previous  pioneering  attempts  before  that 
date,  by  Edison  and  others,  to  combine  sound 
and  live  action  on  the  screen. 

Later,  came  such  innovations  as  wide-screen 
motion  pictures.  CinemaScope,  Cinerama,  and 
even  3-D  movies  in  which  the  viewer  had  to 
see  depth  by  using  special  viewing  glasses. 

In  a  publication  called  "Vision  by  Radio, 
Radio  Photographs"  by  C.  Francis  Jenkins, 
published  in  1925.  the  giant  television  indus- 
try's future  was  forecast.  He  was  even  then 
designing  a  machine  that  transmitted  the  first 
motion  pictures  by  radio,  using  a  circular 
scanning  disk. 

The  past  is  a  good  indicator  of  what  can 
and  undoubtedly  will  happen  in  the  future. 
We  have  a  similar  technological  series  of  break- 
throughs today.  They  are  strongly  related  to 
what  you  are  doing  and  will  be  doing. 

For  example:  the  color  explosion  in  mo- 
tion pictures  and  color  television.  Today,  more 
than  95  per  cent  of  all  motion  picture  fea- 
tures are  produced  in  color  and  color  TV  pro- 

(CONTINUED    ON    THE    FOLLOWING    PAGE    68) 


we  quote: 


a 


. .  so  when  my  client  said 
he  liked  the  latest  film  I 
had  produced  for  him  I  failed  to  understand 
why  he  had  changed  to  another  producer. . . 
then  he  told  me  that  their  titles  were  much 
better  than  mine . . .  they  had  been  made  by 
Knight  Studio,  Chicago.  Now  I  get  my  titles 
there...!  have  my  client 
back . . .  and  we're  all  happy,  jj 

Knight  Studio 

159  E.  Chicago  Avenue,  Chicago  11,  Illinois 


a  rear  projection 
cabinet  that  worl(s 
witli  your  existing 


projector 


tliat  can  be  viewed 
in  normal  room 
light  standing  or 
seated. 


.,.thatfolds^flat 
to  r  for 
storage 
or  carry- 
ing and 
costs  under  $40.00 


CASE-  JLO.OO 


CARITEt 


For  Sales  Demonstrations  •  Employee 

Self -Training    •     Exhibition    Display 

Assembly  Line  Instruction     •    Action 

Analysis  •  Window  Display 

Write  for  Source  List  and  Details. 


<]5 


-EDUCATIONAL/ INDUSTRIAL    PRODUCTS   DIV. 
i  ^  HUDSON   PH0T0GRAP>1)C   INDUSTRIES,    INC. 

RVINGTON  ON   HUDSON     NEW   YORK    10533 

(N   CANA£)A:  ANGLOPMOTO,   LTD 


BUSINESS    SCREEN 


And  we  even  help  the  sun !  We  eliminate  those 
shadows-smooth  out  those  hot  spots-use  every 
ingenious  device  to  produce  even,  consistent, 
pleasing,  technically  perfect  lighting. 
Old  Sol.  warm,  loyal  friend  for  billions  of  years, 
keeps  us  on  our  toes  to  match  his  unfailing  per- 
formance. How  are  we  doing?  Scores  of  the 
country's  leading  motion  picture  producers  de- 
pend on  Charles  Ross  for  the  very  finest  in  light- 
ing equipment.  Send  for  a  rental  rate  schedule. 


'  '  .«   333  WEST  52ND  STREET.  NEW  YORK.  NEW  YORK   10019,    AREA  CODE  212.  Circle  6-5470 

IMl  l»STS  ONLY  SPtCIUISI     LIGHimC/'cillP  IQUlP««NI/P«OrS/CINIIIAIO.S/mm»lI/»US/JI»VICI-$OU  OlSiailUlM  Of  MOlC...C««l)Sa«  COWW.  PHOOUCIS  II.  C«l»II«  NtW  TOil« 


Film 

PROCESSmC 
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mETRO/KniunR 

OFFERS  no 
SOIUTIOR! 


No  chemical  solutions  of  any  kind  are  used  in  the  new  and  revolutionary 
Metro /Kalvar  Model  135  Printer-Processor.  Top  quality,  long-wearing 
prints  are  dry-processed  by  heat  alone  under  normal  room  light.  Operating 
at  speeds  up  to  100  fpm,  the  Model  135  provides  both  printing  and  proc- 
essing in  a  single  machine  pass.  Requiring  no  plumbing,  installation  of  the 
desk-top  Model  135  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro/Kalvar  process,  no  special  operator  skills  are  required. 

Say  hello  to  lower  print  costs,  eased  deadlines  and  faster  deliveries  with 
the  Metro/Kalvar  Model  135.  B&W  FILMSTRIP  PRINTS,  TEACHING  MA- 
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Write  today  for  details  on  bow  a  Metro/Kalvar  program  can  benefit  you! 


Pictures  Like  This  Help  lo  Save  Lives 


K 


METRO/KALVAR,  Inc. 

745  Post  Road,  Oarien,  Conn.  06820/203  655-8209 


American  Cancer  Soeiely  to  Show  "The  3  Faces  of  Stanley" 

The  solution:  the  Film  Desig  1 
ers    division    developed    an    ai 


/^ANCER  OF  THE  CoLON  and  rec- 
^  turn  will  strike  some  73,000 
Americans  this  year;  44,000  of 
these  victims  will  die.  This  condi- 
tion ranks  as  the  second  most 
widespread  of  the  cancers,  both 
in  incidence  and  death  rate. 

These  grim   statistics,  compiled 

by  the  American  Cancer  Society. 

are  facts  that  should  be  known  to 

every  adult  in  the  United  States. 

Early   Care  Can   Save  Lives 

For  there  is  a  brighter  side  to 
the  picture:  three  out  of  every 
four  persons  who  incur  this  type 
of  cancer  could  be  completely 
cured  if  its  presence  is  discovered 
early  enough  through  a  very  sim- 
ple, painless  examination.  That 
was  the  problem  faced  by  the 
ACS:  how  to  get  this  information. 
to  adults  through  television,  em- 
ployee groups,  luncheon  clubs, 
etc.  In  short,  wherever  adults  are 
assembled. 

In  early  1967,  the  Society  com- 
missioned EMC  Corporation,  in 
Hollywood,  to  provide  answers  to 
its  problem.  EMC  is  educational- 
ly-oriented. It  includes  the  com- 
pany's Educational  Materials  divi- 
sion in  St.  Paul,  Minn,  which 
produces  educational  audio  pro- 
grams for  publishers  and  schools. 
EMC's  Radio  Recorders  Division 
in  Hollywood  has  facilities  for 
recording  narration,  music,  disc 
mastering,  etc.  And  the  Film  De- 
signers Division,  also  in  Holly- 
wood, is  involved  in  the  produc- 
tion of  motion  pictures,  filmstrips 
and  multi-media  systems'  pro- 
grams. 

Shows  Problem  and  Solution 

Key  problems:  how  to  present 
this  material  in  a  tasteful  manner; 
how  to  hold  audience  attention  to 
a  subject  most  people  prefer  not 
to  think  about? 


mated  film  to  present  the  mat 
rial  in  a  bright,  graphic  tcchniqi 
was  both  palatable  and  inform 
tive. 

Research  indicated  that  t 
basic  objection  toward  includi: 
the  important  proctological  e 
amination  in  most  adult's  annu 
physical  examination  was  ps 
chological.  A  sympathetic  chara 
ter,  with  whom  most  viewers  w 
readily  identify,  was  created.  Mel 
"Stanley"  whose  personality  face 
are  explored  as  he  reacts  to  fac 
of  life  and  study  his  involveme 
in  a  doctor-patient  relationship. 
Will   Be   Released   This   Fall 

Appropriately,  this  new  Arae 
ican  Cancer  Society  film  is  titli 
The  3  Faces  of  Stanley  and  it  w 
make  its  nationwide  debut  in  tl 
fall  months  ahead.  Local  cha) 
ters  of  the  Society  will  mal 
prints  available  to  any  and 
adult  groups  who  request  a  shov 
ing  date. 

Credits:  Robert  Hyskell  directe 
and  produced  Stanley:  Don 
Lanpher  directed  the  animatioi 
Andrew  Zermeno  was  in  charg 
of  background  design  and  layou' 
and  Kit  Bristol  and  Al  Halderso 
handled  story  development.  Com 
seling  for  the  American  Cance 
Society  were  John  Findley,  Ei 
ecutive  Director  of  the  Los  Ar 
geles  County  Branch;  Peggy  Hofi 
man.  Educational  Director;  an 
Dr.   James  Helsper,  M.D. 


Pictures  for  Health  Education 

>r  An  editorial  feature,  listing  th 
many  films  available  on  pubU 
health  subjects,  is  now  being  pre 
pared  for  a  later  fall  issue. 


1141  BroaDwav  nV.'  t 

CirCte  £3198   , 


28 


BUSINESS    SCREEN 


1 


/(•; 


^t-i     AocVinS  ^V^;;"^,ocU  open; 


tnodef"  400.  fe""'  _  (,oO  w  ' 

^000  5oo^  ?;f  ^-  ,    .^s  tor  ^^«° 


KivWWW^'"* 


"^"^^S^ 

U^""^^^^^^ 


Film  Rnl>.  C»ni.  Shipping  Cases.  R«H  Paks.  Tape  Reels.  Protess.ng  Rollers.  Cores  and  BushmKs 
640  SOUTH  COMMERCIAL  AVE.,  CAHLSTADT,  N,  J.  07072.  (201)  933-9125   •   Direct  NT  C.  Phone  No   (212)  S24S055 
West  Coast;  905  North  Cole  Ave.,  Hollirwood,  Calit.  90038,  (213)  4673107 


NUMBER    5    -    VOLUME    28 


CREATIVE 

SPECIAL    EFFECTS 


expo  67 


FILM    PRESENTATIONS 


THE  EARTH  JS  MAN'S  HOME 

A/.4,V  THE  EXPLORER  Pavilion 

"...  stunning . .  .miraculously  good. . . 
(one)  of  the  Fair's  iwo  finest  films" 

—  NEWSWEEK 
A  PLACE  TO  STAND 

"The  Ontario  pavilion  subdivides  its 
screen  into  as  many  as  15  geometric 
oblongs  and  squares,  like  a  Mondrian 
painting,  then  shatters  it  into  shards  of 
indeterminate  shapes. . ." 


"...a  fine  piece  of  work .. ." 

NEWSWEEK 

FILM  EFFECTS  of  Hollywood 
(1967  Academy  A  ward  Special  Effects 
Nominee)  was  selected  for  its 
extensive  experience  and  technical 
innovations  in  the  unique  field  of  specialized 
optical  printing  for  Exposition  films. 

Cinematography    •    Optical  Printing   •   Titles   •    Miniatures   •    Matte 

Paintings    •    Inserts   •    Quality  Color  Duplicating    •    New  Processes 

Equipment  Design    •    Researcti    •    Fully  Equipped  Effects  Stage 


FILM 


OF     HOLLYWOOD,    INC. 


1140   Nortti    Citrus   Avenue  /  Hoi ly wood.    California    90038 

Cable  /FILMEFX 


LINWOOO  G.  OUNN,  ASC     President 


BUSINESS    SCREEN  I 


Where 
in  the  world 
will  we 
light  next? 


You  name  it.  Any,v,-,cit  A.ijih.n.  ^^i^i  Iiij;,  .ijiliio  u:e 
experienced  travelers.  Compact.  Lightweight.  Conveni- 
ently portable.  Engineered  to  deliver  high  efficiency 
illumination  under  any  conditions.  They're  the  only 
choice  for  pros  who  can't  afford  time  losses  or  second- 
best  quality.  For  example.  Director  of  Photography 
Fouad  Said's  unique,  self-contained  location  unit  flies 


to  any  place  in  the  world  on  24  hours  notice  in  filming 
foreign  sequences  for  the  "I  Spy"  series  and  others. 
Last  year,  this  fast-moving  operation  put  46  hours  of 
film  on  network  TV.  t\/lr.  Said  uses  ColorTran  lights,  ex- 
clusively. ColorTran  crab  dollies,  exclusively. Naturally, 
teamed  with  Arrif  lex  cameras.  No  others  can  meet  his 
stringent  requirements.  Need  we  say  more? 


ftoTlTaii' 


A  Berkey  Photo  Compan,    liS?  ;015  Chestnut  Street  /  Burbank,  California  /   (213)  843-1200 


UMBER    S    •    VOLUME    28 


31 


Films 


(typical  British  understatement) 


So  why  are  we  banging  the  drum  ? 

Because  our  specialised  filmsarethe  best  you  can  buy- 
any  where!  That's  why  we  won  the  British 
Film  Academy  Award  this  year-  and  in  one 
glorious  night  we  collected  no  less  than 
THREE  Industrial  Film  Awards! 

We're  banging  the  drum  because  our 
specialised  films  are  both  purposeful,  and- 
we're  not  afraid  to  say  it  -  brilliant ! 
We've  made  films  about  new  methods  of 
teaching  Chemistry,  about  sales  training, 
about  minicigars -films  about  the 
British  Army;  and  Microbes;  and  swinging 
London;  and  about  the  Canadians. 

Take  a  lookatour  two  films  just  across 
your  border,  in  Montreal,  at  Expo  67. 
You  can  see  them  at  the  Steel  Pavilion. 

So  if  it's  film  you  want  call  our  girl  in 
New  York,  Eugenie  Kaufman,  telephone 
212  HA  l-2315-sheworksattheRank 
Organisation  Inc.,  444,  Madison  Avenue, 
N.Y. 10022,  New  York,  U.S.A. 

Or  call  Producers  Ian  Latimer  or 
Ray  Elton  at  11  Hill  Street  (The  Heart  of 
swinging  London!)  London,  W.I. ,  England. 
Telephone:  Grosvenor  6353 Telex:  263955. 

{They'll  jumpajetandbewithyouin 
less  than  twenty -four  hours.) 


THE  RANK  ORGANISATION 

444,  Madison  Avenue, 
N.Y.  10022,  New  York. 


32 


BUSINESS    SCREEh 


Msitiiig  llirongs  attending  Expo  67 
in  Montreal  are  scttin-;  allendance 
records  at  this  world  exhibition. 
The\'re  also  setting  an  example  for 
film  sponsors  as  visitors  form  long, 
vet  \erv  patient,  waiting  lines  at 
ever\'  Pavilion  and  other  exlubits 
where  films  are  being  featured! 
Let  us  pav  homage  to  those  who 
cmlv  stand  and  wait,  for  they're  wait- 
ing to  see  and  enjoy  Expo  films! 


Expo  67:  Showcase  for  Films 


T\KE  A  Full  Monih  to  cover  Expo  67  if 
you  want  to  sec  most  of  the  humlreds  of 
highly-interesting,  often  si>eciaciitar  and  sel- 
Jom  boring,  motion  pictures  being  shown  in 
the  myriad  of  theatres  within  Montreal's 
Theme  Pavilions,  in  the  imposing  National 
Pavilions  of  lands  from  Algeria  to  Venezuela 
I  by  alphabetical  choice)  —  or  among  the  fas- 
:inating  industrial  exhibits  on  the  grounds  of 
this  foremost  World  Exhibition. 

You  still  won'l  see  them  all!  Within  the 
French  Pavilion  alone  there  arc  theatres  on  all 
six  floors:  the  Soviet  Union  complements  its 
formal  cinema  auditoriums  with  numerous 
rear-screen  cabinets  displaying  brief  films. 
'Within  the  pages  of  this  Special  Report  we 
Ihave  wisely  chosen  to  feature  in  detail  the 
highlights  of  visualizations  at  Expo.  A  final 
salute  to  I'ufjair  Montreal  will  provide  our 
readers  with  a  concise  summary  of  every  ex- 
hibit where  films  are  importantly  used. 
These  Are  Important  Points  to  Consider 

What  arc  the  lessons  of  Expo  to  be  learned 
by  film  producers  or  sponsors? 

1.  The  conclusion  is  inescapable  that,  des- 
pite television's  impact,  the  film  medium  has 
enormous  potentialities.  No  means  of  com- 
miinUation  can  equal  its  complete  story-tellin!; 
power.  Only  film  can  re-create  the  events  of 
the  past  or  record  the  present;  nothing  less 
will  serve  to  challenge  our  concepts  of  the 

I  future. 

2.  Montreal  has  brought  the  concepts  first 
shown  at  the  Fairs  in  Brussels,  then  in  Seattle 
and  recently  in  New  York  to  new  heiifhls. 
Multi-screen  imagery  is  already  necessary  for 
business  group  showings  as  in  our  schools,  the 


churches  and  now   in  motivation  and  training. 

i.   Projection     equipment     has     performed 
superbly,  for  the  most  part,  at  Expo.  Brilliant 
color    images,    many    in    widescreen    70mm,  [ 
others  in   3.'^mm.  draw  enthusiastic   applause. 
A  Special  Tribute  to  Expo  Film  Makers 

4.  Creativity  in  film  production  was  chal- 
lenged by  these  Expo  assignments  and  new 
talents  have  emerged,  established  film  makers 
have  won  new  laurels.  The  U.S.  film  industry 
was  best  represented  by  the  work  of  Empire 
Photosound  (see  following  pages):  Crawley 
Films  Limited  upheld  its  already  solid  reputa- 
tion among  Canadian  film  companies  with  ex- 
ceptional work  on  behalf  of  the  Canadian  Gov- 
ernment (see  page  39),  at  the  CN  Pavilion 
(Motion)  and  in  the  water-screen  presentation 
created  for  Canadian  Kodak.  Christopher 
Chapman,  who  directed  Ontario's  A  Place  to 
Staiul  (and  other  films)  is  a  name  to  remem- 
ber. Worthy  of  special  mention,  too.  are  Ann 
and  Nick  Chaparos  (Earth  is  Man's  Home): 
Graeme  Ferguson  (Polar  Life);  Michel  Brault 
( Conflict  and  Settlement  in  the  "Growth  of 
Canada  "  series ) :  Robert  Citron  ( Man  in 
Ethiopia);  John  Fernhout  and  Robert  Gaffney 
(Skies  Over  Holland  and  Motion). 

Fairs  and  expositions  are  a  "way  of  life"  for 
business  and  governments.  L'envoi  the  coming 
event  in  Texas,  in  Southern  California  and  at 
Expo  70  scheduled  for  Osaka,  Japan.  County 
and  state  fairs,  export  trade  fairs  and  conven- 
tion shows  all  require  real  uiulerstanding  of 
the  moti valine  power  of  today's  film  techni- 
ques. Expo  67  i.s  a  world  university  of  e.xhihil 
film  techniques,  more  than  that,  it  well  may  be 
the  i;realesl  factual  film  show  on  earth  to  date. 

ix  The  Steel  Pavilion  at  Expo  offers  two  films 
worthy  of  special  note.  The  main  attraction  is 
the  23-minute  Cinemascope  color  film.  Rulers 
of  the  Elements,  produced  by  the  Advertising 
Films  group  of  the  Rank  Organisation  In  Eng- 
land but  filmed  throughout  Canada  for  the 
sponsoring  group  of  Canadian  steel  companies. 
It's  an  outstanding  picture,  with  a  "music 
only"  sound  track,  as  it  interprets  the  role 
of  steel  in  helping  man  control  the  elements: 
Earth.  Air.  Water  and  Fire.  The  long  waiting 
lines  outside  the  3.'50-seat  theatre  are  lavishly 
entertained  by  another  Rank  film,  a  non-com- 
mercial, highly-amusing  animated  cartixm 
titled  The  Professor  (scene  at  the  left).       • 


THE  A-V  CALENDAR 

FOR  THE  AUDIOVISUAL  EXECUTIVE 


.SEPTEMBER 

SeplcmbiT  17-22:  Society  of  .Motion  Picture 
&  Television   Engineers.  Technical   Con- 
ference  &    Equipment    Exhibit.    Edgewatcr 
Beach  Hotel,  Chicago. 

«        •       • 

September     23:     Canadian     Film     Awards 

ceremonies.  Toronto.  Canada. 

OCrOBER 

October   6:    ISlh    Annual   Columbus   Film 
Festival    "ChrLs"   Awards    Banquet,    Fort 

Hayes   Hotel.  Columbus.   Ohio. 

•  «        * 

October  16-19:  Industrial  Audio-Visual  As- 
sociation. Annual  fall  meeting  (members 
only  I.  Cleveland.  Ohio.  Followed  by  special 
member  trip  to  EXPO  67  on  October  19- 
21   at  Montreal. 

•  ■        • 

October  16-20:  International  Management 
Film  .Award  Competition.  Finalist  Judg- 
ing. New  York  City.  Entry  lists  to  close 
Sept.  15.  Write  for  entry  data  to:  A.  G. 
Toran.  Society  for  .Advancement  of  Man- 
agement. Inc!.  16  W.  40th  St.,  N.Y.C. 
10018. 

•  *        « 

October  19-20:  Seventh  International  Film 
and  TV  Festival  of  New  ^'ork.  New 
York  Cilv.  Contact:  Industrial  Exhibitions. 
Inc.,  m'W.  45th  St.,  New  York,  N.  Y.  for 
entry  details. 

•  •        « 

OctohiT  20-29:  I  lib  .\nnual  .San  Francisco 
International  Film  Festival.  Primarily 
theatrical  event  but  includes  section  judg- 
ing "Film  as  Communication."  For  entry 
details  to  that  competition  write  Stewart 
Macondray.  c  o  W.  A.  Palmer  Films,  611 
Howard  St.  San  Francisco.  Calif. 

•  •       • 

Ocliiher  27-28:  Ei|>btb  Annual  Contention- 
Workshop  and   Film  Competition  of  tbc 
Industry   Film  Producers  .Association  at  the 
Hilton  Inn.  Mission  Bay.  San  Diego.  Calif. 

•  «        * 

October  27:  closing  date  for  EXPO  67  at 
Montreal,  Canada.   If  you   haven't   been 
to   the   "greatest   film   showings   on   earth" 
before  this  —  you've  missed  something! 
«       •       • 

October:     National     .Safely     Film     Contest 
Awards     Presentation,    during    National 
Safety   Congress,   Chicago.    III.    Date   to   be 
announced. 

NOVEMBER 
Not  ember    I:   Freedoms   Foundation   Film 
Awards:  entry  list  closes.  lor  entry  forms 
write:  Freedoms  Foundation,  Valley  Forge, 
Pennsylvania. 

•  •       • 

November  16-17:  lOth  Annual  CINE 
.\wards  Program  and  Exhibition  of  Films 
of  Merit,  Washington.  DC".  .Attendance  by 
invitation  only.  Contact:  Council  on  Int'l 
Nonlheatrical  Events,  1201  16lh  St.,  N.W. 
Washington.  D.  C.  200.16  for  details  on  ad- 
mission and  program. 


NUMBER    5    '    VOLUME    28 


Labt/rinth's  first  chamber:  screens  are  viewed  from  the  four  balconies. 

Through  the  Labyrinth:  a  Moving  Experience 

■r-r  The  allegorical  story  of  Man  the  Hero  is  told  in  Labyrinth 
through  a  synthesis  of  architecture  and  film.  Produced  by  the  Na- 
tional Film  Board  of  Canada,  it  is  an  unforgettable  experience 
in  which  the  visitor  becomes  a  contemporary  Theseus,  hunting 
that  beast  of  modem  times   which  dwells   within  man  himself. 

Passing  through  the  Great  Hall,  he  finds  himself  standing  on 
one  of  the  four  high  balconies,  facing  a  towering  vertical  screen 
or  looking  to  other  images  on  the  floor  far  below.  Deliberate 
sensation  is  evoked  by  scenes  of  high  construction  and  other 
images  which  involve  the  viewer's  sense  of  being. 

The  second  chamber  takes  him  into  a  maze  of  mirrors  with 
an  infinity  of  twinkling  lights,  suggesting  a  growing  awareness, 
but  also  a  feeling  of  vast  space  and  of  measureless  time   .   .   . 

Within  the  third  and  final  chamber  are  five  screens  set  in 
symbolic  cruciform  shape.  Most  moving  of  all  images  within  the 
Labyrinth,  these  films  relate  the  viewer  to  people  and  places  of 
his  world  today  and  they  can  bring  a  profound  poetic  response. 


The  Pavilion  on  the  United  Malions.  ' 

The  Universality  of  Nature  and  Man 


VPToRLD  Premiere  Showings 
"  in  the  round  Pavilion  of  the 
United  Nations  at  Expo  are  intro- 
ducing My  Garden  Japan  to  count- 
less thousands  of  fortunate  view- 
ers. It  is  unquestionably  rhe  best 
U.S. -produced  motion  picture  at 
this  world  exhibition  and  probably 
one  of  the  finest  pictures  of  the 
year  at  home  or  abroad.  We  have 
selected  this  30-minute  70mm 
Technirama  film  for  the  color  fea- 
ture opening  on  the  facing  page. 
My  Garden  Japan  also  sym- 
bolizes production  cooperation  be- 
tween lands.  Filmed  by  Empire 
Photosound  of  Minneapolis  in  co- 
operation with  the  International 
Motion  Picture  Corporation  and 
Aoi  Studio  K.K..  of  Japan,  the 
film  has  been  warmly  received  by 
Japanese  viewers.  Entirely  non- 
commercial in  content,  its  goal  is 
"to  show  the  essential  unity  in  the 
aspirations  of  all  people"  accord- 
ing to  the  sponsor.  International 
Minerals  and  Chemical  Corpora- 
tion. 

As  a  major  supplier  of  agricul- 
tural chemicals.  IMC  is  well-re- 
membered for  an  equally  inspiring 
film.  Gardens  of  England.  This 
beautiful    sequel    is    not   a   trave- 


logue, but  a  subtle  and  senslti\ 
evocation  of  Japanese  philosoph' 
art  and  culture. 

The  color  pages  vividly  sh^ 
the  beauty  and  substance  of  i 
content.  But  a  special  word  . 
tribute  is  due  William  Hilliard  f. 
his  understanding  of  the  deept 
meanings  which  the  people  c 
Japan  hold  for  nature,  so  well  ir 
terpreted  in  his  script;  direct< 
Richard  Jamieson  has  let  the  stor 
unfold  as  a  genuinely  moving  e:> 
perience.  Audiences  sit  in  hushe 
retrospect  as  waves  lash  the  shor 
of  Japan's  Inland  Sea  in  the  do- 
ing sequence.  The  bursts  of  ap 
plause  which  follow  this  evei 
present  interval  of  silence  at  U" 
Pa\ilion  showings  bespeak  the  ap 
preciation  of  these  viewers. 

The  original  music  score  by  C 
Guyver  Britton  complements  th 
sounds  of  nature  itself  yet  hold 
the  true  fidelity  of  the  land  in 
volved  as  the  Imperial  Coui 
Musicians  (the  Sono  Gagak 
Players)  interpret  this  talente 
woman  composer's  work. 

U.  S.  audiences  may  soon  hav 
the  privilege  of  sharing  My  Gai 
den  Japan  with  our  Canadia 
neighbors.  Let  that  be  soon! 


Discussing  scenes  for  "My  Garden  Japan"  (/  to  r)  are:  Director  Bichar, 
jumicson;  interpreter  Mary  Shimoda:  assi.'itant  director  Masayoshi  Kimuro 
and  head  cameraman  Harry  ilimtira.   as  they  planned  a  day's  shooting 


BUSINESS    SCREE^ 


ms  GRRDen  unpon 

International  Minerals  S  Chemical  Corporation  reflects  the  cultural 
heritage  of  Japan's  gardens  in  an  inspiring  Technirama  production 


I  For  Two  Decades,  the  International  Minerals  and  Chemical 
Corporation  has  supplied  Japan  with  food  producing  minerals. 
It  is  only  natural  that  IMC  should  feel  a  strong  kinship  with 
Japan's  cultural  heritage  as  it  is  expressed  in  the  gardens  of  these 
Iverdant  islands.  As  a  major  world  supplier  of  chemical  fertilizer 
'  material,  IMC  has  an  abiding  interest  in  the  earth  and  in  plant 
growth.  But  the  company's  interest  goes  beyond  agriculture  and 
commerce,  toward  the  realization  of  man's  bond  with  his  natural 
origins  and  his  ability  to  find  beauty  in  the  nature  of  growing 
things.  It  was  in  this  spirit  that  My  Garden  Japan  was  created. 
This  widescreen  Technicolor-Technirama  production  was  pro- 
duced for  IMC  by  Empire  Photosound  Incorporated.  It  has  been 
singularly  honored  in  this  year  of  EXPO  67  at  Montreal  by  its 
selection  as  one  of  two  motion  pictures  continuously  shown  in 
the  theatre  of  the  United  Nations  Pavilion.  In  his  foreword  to  a 
distinguished  color  brochure  on  the  film,  George  S.  Avery,  director 
of  the  Brooklyn  Botanic  Garden,  has  this  to  .say: 

'In  many  ways.  My  Garden  Japan  is  a  truly  remarkable 
'achievement.  The  arts  and  culture  of  this  exotic  land,  refined 
during  centuries  of  isolation,  are  still  an  enigma  to  many  of  us. 


Despite  the  current  surge  of  interest  in  "things"  Japanese,  our 
appreciation  is  too  often  a  surface  one,  our  understanding  even 
less. 

"A  day's  memory  and  reflection  of  one  Japanese  man  is  the 
film's  theme.  Yet  through  the  thoughts  of  Mr.  Shimura,  which 
are  sometimes  only  oblique  and  fleeting  impressions  reminiscent 
of  Japanese  haiku  poetry,  we  come  to  understand  the  essential 
quality  of  the  Japanese  garden  and  its  related  arts  —  the 
humanization  of  idealized  nature.  After  seeing  the  film,  the 
viewer  will  relate  himself  to  the  universality  of  nature  and 
discover  there  something  of  ordinary  human  experience.  This  is 
the  deepest  meaning  of  the  film  and  makes  it  a  moving  human 
experience  in  itself.  Above  all,  it  remains  essentially  Japanese 
in  spirit,  yet  it  is  presented  in  words  and  pictures  the  Western 
mind  can  comprehend." 

The  challenge  of  producing  Mv  Garden  Japan  was  both 
exacting  and  exciting.  Alone,  the  Japanese  garden  stands  for 
little.  It  is  in  its  relationship  to  man  that  the  garden  fulfills  its 
purpose.  More  often  than  not  treated  as  another  living  area  of  a 
home,  these  gardens  are  highly  subjective  in  feeling  and  mood. 


GiNKAKU-Ji — Kyoto:  "The  moon  will  shine  tonight,  lighting  an  empty  space  where  great  lords  sat  and  tasted  tea." 


.r  i. 


•.•^ 


%^/: 


y.*A  -^^ 


^^««Ne^^*K^ 


^^^ 


'i\ 

la 

.?v^ 


Man  is  one  with  the  earth.  For  it  is  his  earth  which 
must  sustain  him.  Throughout  history,  the  Japanese 
have  realized  man's  unchangeable  union  with  na- 
ture and  refined  it  in  the  beauty  of  their  gardens  and 
their  love  of  growing  things.  MY  GARDEN  JAPAN 
is  dedicated  to  the  hope  that  a  closer  understanding 
of  the  heart  and  spirit  of  this  great  national  tradition 
will  serve  as  an  example  to  world  man  that  nature 
is  the  mainstay  of  its  civilization  and  progress. 


/vl!i)ll/c*i-ft:i(i+o  ill&fi  6ir  AI!l)fc*v»^o«>vl*-«| 
Vihii*j^  ')  itft  I) »  %  «.'Stt5:tel*l''^(«1#«i  Hfti  t'rt  r  6  i I 

^ii-fi  t  6iiJr!)-P-3l«:Wi'jiliR'-|Rlti^cjp?i-io 


Chairman  of  the  Board  I 
International  Minerals  S| 
Chemical  Corporation 


h-TxM.  c-^r- 


Left:  Junko  Hara  and  Nobue  Amano  make  a 
Japanese  flower  arrangement  according  to 
the  Ohara  School  of  Flower  Arrangement. 


Therefore,  to  capture  its  essence,  says  Empire  Photosound's 
president  Bill  Yale,  "we  had  to  understand  the  garden's  place  in 
the  total  cultural  heritage  of  the  people  of  Japan." 

The  film's  writer,  William  Hilliard,  delved  into  the  study  of 
Zen  Buddhism,  the  Tea  Ceremony,  flower  arranging.  Buddhism, 
bonsai,  and  the  philosophy  and  poetic  literature  of  Japan, 
especially  haiku.  These  miniature  nature  poems,  which  are  so 
immense  in  substance  and  poetic  experience,  were  the  inspiration 
for  much  of  the  final  narration  for  the  picture. 

Much   of   the   filming   was   centered   in   and   around    Kyoto, 


recognized  a  center  of  Japan's  traditional  culture  and  its  capito 
during  a  long  period  of  artistic  and  cultural  development.  Tha 
city's  famed  temple  and  Imperial  Gardens  play  host  to  thousand; 
of  visitors  each  day.  Filming  had  to  be  done  early  in  the  mominf 
and  at  other  odd  hours  when  tourists  were  not  yet  on  hand. 

Through  the  invaluable  cooperation  and  assistance  of  K' 
Yoshida  and  Ian  Mutsu  and  garden  consultants  Kiyoski  Inoshit.- 
and  Seeichi  Koizumi,  locations  were  found  and  permission 
obtained.  The  film's  principal  character,  Mr.  Shimura  ( Yashuhikr 
Shima  enacts  the  role),  was  a  fortunate  "find".  His  counterpari 


♦  <ni  *«?»•■» 


S««'C 


':^'-^'*^: 


IS  a  young  boy  is  played  by  another  very  popular  young  radio 
pd  television  actor,  Katsumi  Takamiya.  The  producers  also  en- 
Isted  Mrs.  Amano  of  the  Ohara  School  of  Flower  Arranging; 
feokyu  Tsuchimoto  and  K.  Yoshizumi  of  the  Ura-Senge  School  of 
he  Tea  Company;  and  Elji  Yoshimura,  the  director  of  the  Kofu- 
Sn  Bonsai  Garden  in  Tokyo.  A  professional  Japanese  camera 
frew  was  headed  by  Harry  Akira  Mimura,  J.S.C. 

i  The  challenge  was  at  hand.  Director  Richard  Jamieson's 
Assignment  was  to  bring  to  "life"  a  truthful  interpretation  in 
[he  essentially  inanimate  qualities  of  these  gardens.  Experienced 


in  lensing  gardens  of  the  West,  he  could  there  rely  on  the  lush 
colors  of  flowers  to  constantly  brighten  his  scenes.  Now  he  and 
his  crew  were  to  photograph  nearly  flowerless  gardens,  mono- 
chromatic shades  of  green  and  the  darkness  of  ever-present  rocks. 
Flowers  and  color  in  general  are  used  sparingly  in  Japanese 
gardens;  they  are  color  counterpoints  to  the  basic  theme  — 
coming  and  going  with  the  seasons. 

The  camera  must  seek  out  the  play  of  sunlight  and  shadow, 
the  movement  of  water  and  the  still,  silent  dignity  of  rock. 
Against  these,  the  scene  would  enlist  soft  colors  of  Spring. 


The  Japanese  child  actor,  Katsumi 
Takamiya,  plays  the  young  Shimura. 


Yashuhiko  Shima,  a  well-known  Japanese  actor,  plays 
principal  role  of  Mr.  Shimura  in  "My  Garden  Japan." 


Charming  Noriko  Okada  has  the  ro 
of  Mrs.  Shimura's  grand-daughter. 


•it  The  sounds  of  nature  play  a  most  important  role  in  the  total 
picture  of  a  Japanese  garden.  Skilled  Japanese  sound  technicians, 
among  them  Mr.  Tsushiya  of  the  Aoi  Studios,  recorded  in  stereo 
the  essential  effects  for  this  carefully-controlled  sound  and  music 
track.  Todd-AO,  in  Hollywood,  did  the  final  mixing  and  dubbing 
of  the  voice,  sound  effects  and  music. 

D.  Guyver  Britton,  who  composed  the  original  score  for  My 
Garden  Japan,  had  never  before  composed  music  in  the  classical 
Japanese  manner  although  she  has  long  resided  there.  Yet  she 
more  than  met  the  challenge  and  her  memorable  score  is  played 
by  the  Imperial  Court  Musicians,  the  Bono  Gagaku  Players. 

There  were  other  problems,  met  and  overcome.  Among  them, 
the  task  of  hauling  the  huge  70mm  camera  dolly  uphill  to  film 


a  long  shot  of  Japan's  Inland  Sea.  But  this  equipment  was  to 

large  to  use  inside  the  teahouses  and  homes  where  treasured  pap« 

shoji  screens  and  tatami  mats  could  be  easily  damaged. 

*       *       * 

Credits:  Story  by  William  Hilliard.  Original  score  by  D.  Guyve 

Britton.   Cinematographer:   Harry   Akira   Mimura,   J.S.C.   Colo 

consultant:  Ronald  Thompson.  Opening  title  calligraphy  by  Saiz 

Ichibashi.  Gardening  consultants:  Kiyoshi  Inoshita  and  Seiict 

Koizumi.  Music  performed  by  Sono  Gagaku  Group  and  Japa 

Ensemble.    Filmed    in    cooperation    with    International    Motio 

Picture  Corporation  and  Aoi  Studio  K.  K. 

Directed   By:    Richard   N.   Jamieson.   Produced   By:    Empir 

Photosound    Incorporated,   Minneapolis,    Minnesota,    for   Inter 

national  Minerals  and  Chemicals  Corporation,  Skokie,  Illinoi? 


Ryoan-Ji — Kyoto:   "Garden  of  the  tranquil  dragon,  an  abstract  harmony  of  sand  and  rock  ...  a  garden  of  the  mind, 
to  contemplate  the  force  and  spirit  of  the  universe  in  the  changing  balance  of  wind,  rock  and  sun." 


IVE  GREAT  FILMS  RE-CREATE  400  YEARS  OF  CANADIAN  HISTORY 


N  THE  Heart  of  the  Canadian 
Government  Pavilion  at  Expo, 
encath  its  dominant  architectural 
lature  —  the  Katimavik  —  a 
irgc  revolving  "carousel"  theatre 
taking  fascinated  viewers 
irough  400  years  of  Canadian 
istory.  Set  up  by  Crawley  Films 
imited,  the  theatre  itself  is  di- 
ided  into  six  triangular  sections 
see  diagram  on  next  page):  one 
,  for  loading  and  unloading;  each 
f  the  five  remaining  segments  are 
bparate  units  capable  of  accom- 
'lodating  190  viewers.  Every  four 
nd  a  half  minutes,  the  carousel- 
•ke  structure  quietly  moves  clock- 
vise  for  about  40  seconds,  carry- 
rig  the  audience  into  a  new  era. 
Each  of  the  five  films  shown 
in  the  "Growlh  of  Canada"  theme 
<;  projected  in  these  individual 
'theatres"  within  the  hall.  Pro- 
duced and  directed  by  five  of  Can- 
Ida's  top  cinematographers.  each 
jilm  presents  one  of  the  following 
Ihapters  in  the  development  of  the 
Country. 

j   Opening  Film:  "Exploration" 

fi  The  first  film,  projected  in  color 
bn  a  wide  screen,  features  various 
wints  of  interest  as  they  were  seen 
iy  the  early  explorers  who  trav- 
?led  from  the  Atlantic  Coast, 
hrough  treacherous  waterways  in- 
o  the  wilderness. 

There  is  no  sign  of  life,  no  set- 
lement.  no  human  activity  until 
he  closing  scene,  where  viewers 
lee  the  rock  where  Mackenzie 
I  itood  when  he  caught  his  first 
ilimpse  of  the  Pacific  Ocean. 

rhen:   "Conflict  and  Settlement" 

tr  Also  in  color,  the  second  film 
presents  Canada's  period  of  set- 
tlement and  conflict.  Presented  on 
two  screens,  one  vertical,  the  other 
horizontal,  the  action  on  the  ver- 
tical screen  is  confined  to  four 
minutes  in  the  life  of  the  lonely 
settler,  while  the  horizontal  screen 
sweeps  historic  scenes  such  as  the 
landing  of  "Les  filles  du  Roy", 
the   arrival    of    the    first    British 


Expo  Visitors  Ride  a  "Carousel"  Theatre         *^- 
to  See  "Growth  of  Canada"  on  10  Screens        l^:-. 


.k\iUA\U\M\UM^\ 


I  Will  lUi; 


♦If 


*uatuuit:iiiii§iiMiiiiiuiuutMttttutnMut 


Inverted  pyramid  of  the  Katimavik  drans  Expo  visitors  to  Canaditin  Cov~ 
emment's  Pavilion  ithere  revolving  "carouseV  tlteatre  features  five  pictures. 


traders,  the  deportation  of  the 
Acadians,  the  United  Empire  Loy- 
alists, and  the  .\merican  attempt 
to  bring  Canada  into  the  Union. 

Third  Picture:  "Confederation" 

*  The  third  color  film  is  presented 
in  cartoon  format.  It  is  a  fantasy 
on  the  Confederation  of  Cana- 
da. Closing  in  on  the  map  of  North 
America,   the  camera  focuses  on 


isolated  human  figures  standing  in 
the  centre  of  each  of  the  Canadian 
settlements. 

Through  the  magic  of  the  cine- 
ma, these  figures  emerge  as  pian- 
ists, each  expressing  his  ethnic  ori- 
gin with  music.  There  are  discord- 
ant notes.  The  viewer  witnesses 
the  Charlottetown  Conference  and 
the  railway  line  linking  isolated 
settlements. 


The  Canadian  Pavilion  at  Expo  67:  thii  keyed  sketch  shotvs  the  location  of 
main  exhibits.  1.  "The  Challenges"  that  Canadians  face  in  making  and  keep- 
ing their  countnj  vital  and  progressive.  2.  "Interdependence"  —  on  the 
plinth  beneath  the  great  inverted  pyramid,  exhibits  depict  the  role  Caiujdiam 
play  in  advancement  of  universal  understanding  and  goodwill.  3.  "Growth" 
where  the  major  experience  is  a  film  ride  (see  story)  in  which  the  audience 
is  carried  into  five  theatres.  4.  'The  Tree  of  the  People"  in  which  an  ab- 
stract maple  tree  portrays  the  great  diversity  of  origin  and  occupation  among 
Canada's  people.  5.  'The  Land  of  Canada"  in  which  films  and  music,  with  a 
sculptured  metal  screen,  combine  to  .suggest  the  vastness  and  beauty  of  the 
Land.  6.  'The  .\rt.>i  Centre"  includes  a  modem  oOO-seat  theatre,  art  gallery 
and  library.  7.  "The  Bandshell '  is  an  outdoor  stage  seating  1,.500  people. 
8.  The  Children's  Centre"  provides  a  model  nursery  for  tHsiting  youngsters. 


.\^« 


Indians  were  filmed  in  Sorthern 
Quebec  for  this  scene  from  one  of 
the  Canadian  Government  pictures. 

'7  In  the  final  scene,  all  the  fig- 
ures play  in  unison  as  in  a  great 
"concerto  of  Confederation".  Pre- 
sented on  three  screens  simultane- 
ously, the  entire  effect  is  a  cheer- 
ful and  lively  musical  interpreta- 
tion of  Canadian  Confederation. 

"Agricultural-Industrial  Growth" 

i-~  The  fourth  film  narrates  the 
story  of  the  opening  up  and  set- 
tlement of  the  prairies,  the  first 
influx  of  immigrants  from  Europe, 
the  gold  rush,  agricultural  growth 
and  industrial  expansion  up  to 
World  War  IL 

Projected  on  a  regular  screen, 
it  is  in  effect  the  presentation  of 
an  historical  pageant  presented 
through  old  pictures  from  the 
archives.  Tinted  film  stock  and  an 
appropriate  sound  track  heighten 
certain  effects. 

Closing  Film:  "Canada  Today" 

w  The  fifth  and  final  color  film 
is  projected  on  three  screens  si- 
multaneously. It  portrays  Canada 
since  the  Second  World  War  — 
modernization  and  expansion  of 
industry,  urban  development,  cul- 
tural activities,  and  the  contempo- 
rary Canadian.  Music  and  sound 
effects  are  spirited  and  lively,  full 
of  the  hectic  and  strident  sounds 
and  rhythms  of  the  past  two  dec- 
ades. 

In  this  rapid-paced  kaleidoscop- 


■\^  N^-'         X^' 


NUMBER    5    '    VOLUME    28 


TURNTABLE 


A  soldier  in  Frencli  uniform  reads 
(I  i>nicI<iiiiatioii  in  a  tillage  square 
in  this  scene  from  one  of  the  Ca- 
nadian Coicrnment  "rarouseV  films. 

CANADA    ON    THE    SCREEN: 

(cont'd  from  previous  page  ) 
ic  presentation  of  Canada's  400 
years  of  history,  visitors  gain  an 
insight  into  the  staggering  im- 
mensity of  the  land,  the  develop- 
ment of  its  vast  resources,  the 
throbbing  life  of  its  cities. 

Exit  Theme:  "Confederation  Day" 

■fr  Exiting  from  the  revolving  the- 
atre, the  visitor  passes  through  a 
hexagon  of  mirrors  located  in  the 
hub  of  the  structure  itself.  Here, 
he  becomes  one  of  an  infinity  of 
reflected  images  which  portray  a 
colorful,  lively  fantasy  on  the 
theme  of  Confederation  Day.  July 
1,  1867. 

The  visitor  finds  himself  in  the 
very  center  of  a  display  of  news- 
paper advertisements  dating  back 
a  century,  posters,  signs,  fashion 
illustrations  —  all  authentic  • — 
and  all  presented  on  multi-colored 
acrylic  sheets  suspended  from  the 
ceiling. 

Earns  Well-Deserved  Praise 
■5^  High  praise  for  this   Carousel 


ENTRANCE 


Behind-the-Scenes  of  the  Carousel  Theatre:  The  audience  is  seated 
on  a  giant  turiitable,  140  feet  in  diameter,  which  re\oKes  through 
a  loading  and  unloading  area  and  five  theatres.  Each  film  is  4%- 
minutes  long  plus  4.5  seconds  of  suitable  transition  footage  shown 
while  the  ride  advances.  Two  of  the  theatres  have  single  screens; 
two  are  wide-screen  presentations;  and  one  is  a  two-screen  show. 
10  projectors  carry  continuous  .5V4-minute  loops  and  all  are  s\Tichro- 
nized  with  "Selsyn"  interlock  motors. 

The  main  control  console  in  Projection  Booth  1  was  designed  by  Rod 
Sparks,  Crawley  Films'  chief  engineer,  aided  b\-  Zeiss-Ikon.  In  normal 
operation,   the  films  show  continuously  from   10  a.m.   to   9;30  p.m. 

10  seconds  before  the  end  of  each  show,  metal  patches  on  the  film  in 
the  10  projectors  activate  a  warning  bell  in  the  loading  and  unload- 
ing area,  at  the  same  time  flashing  10  lights  on  the  console.  This  is 
a  visual  check  of  the  threading  procedure  during  the  start-up  each 
da\'.  At  the  end  of  the  show,  a  metal  patch  on  the  opposite  side  of 
the  film  activates  a  relay  to  start  the  ride  through  another  segment. 

If  the  film  breaks,  the  buckle  or  roller  switches  situated  above  and 
below  the  fihn  gate  take  the  projector  out  of  the  interlock  system, 
close  the  dowser,  stop  the  projector  and  flash  a  warning  hght  at  the 
console.  The  re-show  procedure  normally  takes  between  fi\e  and  10 
seconds  for  the  repaired  projector  to  be  introduced  info  the  system. 


Theatre   presentation  was  rect 
ly  expressed  by  Dr.  Colin  You 
chairman  of  the  Theatre  Arts  I 
partmcnt     at     the     University 
California.      Los      Angeles. 
Young   cited   Conflict   ami  Set  ■ 
ment  as  ■"completely  successful  . 
or    almost    so"    at    the    Montr  I 
Conference     on     the     Perform  : 
Arts  and  Technological  Media. 

Producers     of     this     Canad 
Government    theme     series     .' 
F.   R.   Crawley   and  Tom   Gl\ 
of  Crawley  Films  Limited;  Judi 
Crawley  was  writer  of  the  filr 
Production  is  credited  to  CrawK 
Omcga-Fournier  Ltd. 

Larry  Crosley's  music  was  a  j 
in  the  opening  film,  Exploraiii 
He  also  scored  the  third  pictu 
on  Agricidtiiral-lndiistrial  Grow 
Jean  Cousineau  composed  t 
Conflict  and  Settlement;  R 
Goodwin  for  Confederation:  a 
Francois  contributed  rich  hat 
ground  behind  Canada  Today. 
*       «        * 

Crediting  the  Film  Makers 

-'r  Beyond  the  obvious  skill  a 
originality  shown  in  design  of  tl 
theatre  by  Crawley  Films  Limit 
and  its  consultant-engineers,  e 
credit  should  be  noted  for  Chr 
topher  Chapman's  photograp 
and  editing  of  E.xploralion:  i 
Michel  Brault's  direction  and  ph 
tography  on  Conflict  and  Sett. 
ment;  and  for  George  Dunnin: 
design  and  production  of  Conk 
eration. 

The  fourth  film,  Agricidiui 
and  Industrial  Growth,  was  <'  I 
rected  by  Donald  Carter  of  Cra'-  I 
ley  Films'  staff.  This  graphic  ai 
ist  won  a  Canadian  Film  Awa 
for  his  first  motion  picture.  Tl 
final  "episode"  {Canada  Toda^ 
was  most  skillfully  directed  I 
Claude  Fournier  of  Montreal.  I-i 
heads  Les  Films  Claude  Foumie 


The  Telephone  Pavilion'.^  encircling  screens  take  tiewcrs  on  a  toboggan  ride  down  hill,  sweeping  past  Quebec  Citij's  Chateau  Frontci 


V 


:-t-i 


"^«V 


I'-,' 


•lM<, 


ifONTREAL  —  For  safe  staid 
ji.  ways  of  making  business 
pvies,  the  writing  is  on  the  wall. 
It's  a  mulli-screen  wall  at  Mon- 
►al's  Expo. 
■  More  than  one   accepted  busi- 

iss  communications  technique  is 
leed  in  the  ribs  at  Expo.  Also 
Iiocked  sprawling:  most  audio- 
Jiuals.  corporate  symbology,  ex- 
ibit  design,  even  advertising. 
But  film  above  all. 
Not  that  Montreal  offers  so 
any  startling  technical  innova- 
)ns.  There  is  a  floor  screen  for 
first  time,  and  a  water  screen 
id  some  tricky  effects  with  mir- 
<rs.  There  are  true  modem  mar- 
tls  supplied,  as  ever,  by  the 
techs.  But.  apart  from  these, 
kpo  mostly  presents  polished  and 
tiproved  versions  of  techniques 
'ready  seen  at  the  New  York  fair. 

The  Message  Comes  Through 
I  But  now  these  techniques  have 
I  special  impact.  Now  they  are 
•en  not  as  mere  gimmicks  but  as 
[fectivc  conmiunications  tools. 
I  Partly  this  is  because  of  the 
xpo  environment  which  prickles 
le  nerve  ends,  keys  up  the  viewer 
I  reach  for  the  message.  Still 
ore  important,  the  techniques 
jmmunicate  because  they  are  not 
ilowed  to  dominate  the  message. 
[hey  are  harnessed  to  the  story: 
pe  story  is  not  twisted  to  show 
|ff  the  techniques. 

Expo's  main  impact  comes  from 
|s  architecture.  But  film  is  its  sec- 
nd  main  stimulant.  On  the  thou- 
find-acre  grounds  are  50  movie- 
)riums  ranging  from  the  mirrored 
liambers  of  Kaleidoscope  to  the 
alcony-lined  oval  of  Labyrinth  to 
le  craggy  water-swished  caverns 
f  the  British  pavilion. 

Film  At  Its  Best  Is  Here 
Film  has  long  been  a  staple  of 
■orld  fairs  but  at  Expo  it  reaches 
climax.  There  arc  indeed   too 


EXPO  FILMS  WE  WILL  REMEMBER 

Dean  Walker  Highlights  Best  of  Montreal's  Imagery 


many  films.  One  frustrated  U.S. 
reviewer  claims  if  he  watched 
nothing  else  for  Expo's  entire  6- 
months  run  he'd  still  miss  a  few. 
That's  an  exaggeration,  but  film  is 
so  omnipresent  that  all  those  rear- 
projected  loops,  for  example,  soon 
disappear  into  the  decor. 

The  Expo  viewer  quickly  grows 
blase  even  about  fancy  techniques 
and  reverts  to  judging  films  on 
their  artistic  and  informational 
merits.  After  days  of  experiencing 
multi-screens,  total  sound  and  car- 
ousel theatres,  he  finds  it  almost 
a  relief  to  relax  in  a  coolly  ele- 
gant West  German  auditorium  and 
see  a  black-and-white  movie,  care- 
fully made,  gently-paced  and  pro- 
jected cleanly  onto  a  conventional 
screen. 

Has  Impact  on  Techniques 

The  business  film  sponsor,  how- 
ever, can  take  no  refuge  in  that 
particular  phenomenon.  Expo  still 
hammers  home  a  basic  message: 
future  sponsored  movies  with  im- 
pact will  have  to  involve  complex 
opticals  and  multiple  images  or 
else  maintain  the  pace  and  con- 
centration of  a  TV  commercial. 

World  fair  films  are  rarely  fail- 
ures because  their  creators  are 
offered  king-sized  budgets  and 
scope  for  imagination.  It  becomes 


a  matter  of  degrees  of  excellence. 
Certainly  some  E.xpo  movies,  off- 
ering unique  combinations  of  con- 
tent and  technique  —  the  right 
show  for  the  right  time  —  arc 
more  successful  than  others.  Expo 
was  only  a  few  days  old  when  the 
word  went  out:  don't  miss  the 
Czech  pavilion.  Labyrinth,  the  On- 
tario film  and  the  Polar  Regions 
film.  And  those  early  judgments 
stood  up.  Three  months  later  those 
exhibits  were  still  creating  long 
line-ups. 

Ontario's  ".Moving "  Picture 

Of  them  all.  the  most  signifi- 
cant to  sponsors  is  Ontario's  film 
A  Place  to  Stand.  On  a  vast  66' 
X  30'  flat  screen,  its  images  ex- 
pand, contract,  multiply  and  move. 
Sometimes  it  offers  one  huge 
scene;  sometimes  a  grid  of  15; 
sometimes  a  handful  of  odd-shaped 
fragments.  The  technique's  signifi- 
cance lies  in  its  flexibility  and  the 
fact  that  it  is  presented  by  one 
70mm  projector. 

A  similar  technique  could  be 
used  by  any  sponsor  and  adapted 
for  use  on  35mni  or  even  16mm. 
Already  the  film  has  been  shown 
in  a  Toronto  theatre  and  Gower 
Champion  has  commissioned  the 
film's  creator.  Christopher  Chap- 
man, to  produce  a  similar  movie 


French 

notable 


Pavilioi 
cxampli 


at    txpo    is 
of    "all-out" 


"Canada  '67"  Encircles  Telephone  Pavilion  Audiences 


-~  .\udiences  of  1..500  stand  in  the  center  of  a  circular  nine-screen 
theatre  to  \  iew  the  d>naniic  action  of  ■■C;uiada  67  "  presented  by  the 
Telephone  .\ssociation  of  Canada  at  Expo.  Produced  in  Walt  Disney's 
"Circle-N'ision"  technique,  film  opens  on  a  "Musical  Ride"  bv  the 
Royal  Canadian  Mounted  Police  —  then  the  cameras  begin  an  exciting 
c-oast-to-coast  tour  of  the  countr\ .  \  four  man  crew  from  Robert  Law- 
rence Productions  Ltd.  spent  nine  months  in  production:  a  special 
nine-camera  circular  rig  took  the  full-circle  scenes  showing  at  Expo. 

\he  audience  is  literalhj  in  the  centre  of  the  action  as  "Canada  67 "  scenes  swirl  through  city-scapes  and  out  across  that  broad,  growing  land. 


present  at  ion  uitb  theatres  on  all  six 
floors  shoiiina  hundreds  of  sub- 
jects   ranging    from    art    to    x-ray. 

as  part  of  an  upcoming  Broadway 

musical. 

It's  the  adaptability  of  Chap- 
man's film  that  gives  it  special  in- 
terest to  film  users.  It  does  not 
carry  the  impact  of  Expo's  top 
spectacular.  Labyrinth,  but  the 
Chapman  film  cost  S450.000 
whereas  Labyrinth  and  its  pavilion 
cost  ten  times  that  much. 

"Building  in  "  the  Images 

Described  by  Bosley  Crowther 
as  "indeed  the  most  ingenious  and 
complete  construction  of  an  audio- 
visual experience  that  has  ever 
been  done".  Labyrinth  creates  a 
sombre  environment  of  architec- 
ture and  film.  Its  first  movie  the- 
atre is  a  five-story  oval  with  the 
audience  lining  high  balconies. 
Viewers  look  forward  and  up  at 
a  vertical  45-ft  screen  and  down 
—  way  down!  —  on  another  long 
screen  on  the  floor.  Labyrinth  has 
a  most  serious  theme  —  man  in 
search  of  himself  —  but  this  first 
theatre  is  primarily  exhibitionistic 
and  gets  much  of  its  impact  from 
people's  fear  of  heights. 

Labyrinth's  second  film  has 
more  meaningful  content.  It's 
offered  on  five  large  screens  form- 
ing a  60'  x  60'  cross.  Depending 


IW^ 


Filminj;     icebreaker     in     action 

for    the    "Polar    Regions"    film. 

EXPO  FILM  REPORT: 

(cont'd     IROM     PREVIOUS     PAGE) 

on  the  storyline,  the  five  screens 
form  a  unified  picture  or  sepa- 
rate pictures.  Selection  of  the 
screens    to    use    —   cross-shaped, 

vertical  strip  or  horizontal  strip 

adds  extra  layers  of  imagery  and 
symbolism.  Beautifully "  photo- 
graphed, the  movie  offers  an  ex- 
perience from  which  most  viewers 
emerge  hushed  and  awestruck. 
Those  Vast  Polar  Expanses 

Graeme  Ferguson's  18-minute 
Polar  Regions  film  is  seen  by  an 
audience  on  a  rotating  carousel 
surrounded  by  11  large  screens. 
As  the  carousel  slowly  turns, 
viewers  can  always  see  all  of  two 
screens  and  parts  of  two  others. 
At  times  these  screens  form  a 
continuous  image;  at  others  multi- 
ple images.  The  slow  rotation  and 
the  huge  screens  emphasize  the 
vast  expanses  of  the  Arctic  and 
Antarctic. 

It's  a  Czech  tradition  to  make 
spectacular  audio-visual  presenta- 
tions at  world  fairs  and  the  coun- 
try maintains  this  reputation  mar- 
vellously at  Expo.  In  one  room  a 
technique  called  Polyvision  offers 
a  montage  of  8000  slides  and  eight 

Kino-Aiitniiuit  viewers  "vote"  nii  f 


movies  on  36  screens  comprising 
stationary  and  moving  cubes  and 
rotating  objects. 

Lii^Iit  Montaj^cs  of  Machines 

Translucent  mirrors  and  light- 
ing give  the  show  the  effect  of 
continuous  space.  Dimly  seen  in 
the  foreground  is  a  shuttle-less  jet 
loom.  One  wall  is  lit  with  filaments 
of  colored  light.  The  content  — 
machinery  at  work  —  is  corny 
but  the  effect  is  captivating  and 
the  audience  always  applauds. 

Music  is  important  in  the  Poly- 
vision exhibit  and  also  in  its 
neighbouring  show  which  the 
Czechs  call  Diapolyecran,  certain- 
ly the  most  unusual  audio-visual 
display  at  Expo.  A  32'  x  20'  wall 
comprises  112  2-ft  cubes,  each 
containing  two  slide  projectors.  In 
a  14-minute  show,  15,000  slides 
are  thrown  on  the  small  screens, 
sometimes  at  the  rate  of  five  a 
second.  In  addition  the  cubes 
themselves  move  in  and  out  from 
the  wall  to  create  a  three-dimen- 
sional effect. 

Czech  Audiences  Can  "\'ote" 

Entirely  different  but  equally  in- 
genious is  the  Czech's  Kino-Auto- 
mat theatre  which  offers  a  45- 
minute  movie  comedy  in  which, 
at  regular  intervals,  the  action  is 
frozen  on  screen  and  the  film's 
hero  appears  live  on  stage  and 
asks  the  audience  to  vote  on  which 
of  two  alternate  courses  of  action 
they  wish  the  film  to  take.  De- 
pending on  how  they  vote  (and 
the  tallies  are  projected  beside  the 
screen)  the  film  proceeds.  Voting 
buttons  are  red  and  green  and 
there  is  a  red  or  green  tint  on  the 
screens  showing  the  alternative 
actions.  The  system  uses  four 
35mm  projectors  —  two  to  carry 

7»i  scenes;  push-buttons  on  their  seats 


"Cascade  of  color"  cliniaxcs  Canadian  Kodal<'s  "Wonder  of  Photograpit 
prcsinlalian   (Inj  Cruwleij  Films)  as  water  screens  refract  brilliant  iniugt 


the  action  and  two  to  freeze  scenes 
while  the  audience  votes.  Two 
16mm  projectors  flash  on  the 
number  of  votes  recorded  for  each 
alternative. 

From  .\ustria  to  \'enezuela 

The  Austrian  pavilion  has  a  16- 
minute  2,500-slide  presentation  in 
a  six-sided  room. 

Venezuela  uses  a  special  multi- 
screen technique.  The  audience  is 
enclosed  by  four  19'  x  19'  screens. 
The  16mm  Zeiss-Ikon  projectors 
are  synchronized  so  that  action 
can  start  on  one  screen  and  con- 
tinue on  another.  Penthouse  Stu- 
dios of  Montreal  made  the  movie 
with  a  Venezuelan  crew. 

Pictures  on  a  Water  Screen 

Canadian  Kodak's  theatre  fea- 
tures a  three-screen  display  of 
color  slides  that  is  conventional 
enough  until  the  screen  drops 
away  and  the  pictures  are  pro- 
jected onto  a  curtain  of  water  cre- 
ated by  hundreds  of  jets  sprayed 
upwards  and  downwards.  The  in- 
tensity of  the  jets  varies  to  suit 
the  pictures.  The  presentation  in- 
volves 6  front-screen  and  6  rear- 
screen  carousel  projectors  which. 

Us.ht  ui)  boxes  around  tJie  screen. 


along  with  the  hydraulics  and  ligl 
ing,  are  coordinated  by  punchi 
paper  tape. 

"Rulers  of  the  Elements" 

The  Steel  Industry's  pavilii 
has  a  25-minute  film  on  the  El 
ments,  made  by  Rank  Advertisii 
Films  of  Great  Britain.  Systen: 
Techniscope,  which  photograpl 
on  half-35mm  frames.  This  cr 
ates  a  "squeezed  35mm"  whii. 
can  be  shown  through  a  Cinem. 
scope  lens  onto  a  32-ft  screen  i 
give  a  comparatively  inexpensi\ 
cinemascopic  effect. 

In  Man  and  His  Health  pavi 
ion.  the  busiest  people  are  ll 
stretcher  bearers  looking  aftt 
viewers  who  faint  at  the  sight  of 
Caesarian  birth.  Operations  at 
seen  on  film  screens  while  a  li\ 
"doctor"  and  "patient"  below  di' 
cuss  the  action. 

Sean  Kenny's  opening  sequenc 
for  the  British  pavilion  is  a  ma^ 
terpiece  of  mood  creation.  In 
winding  cavern-type  auditoriui 
above  gushing  waters,  movies  i 
Britain's  early  history  are  pre 
jected  onto  jagged  rocky  wall 
with  overlapping  sounds  and  et 
fects  and  music. 

The  Cuban  pavilion  feature 
love  -  Castro  -  hate  -  Batista  them 
movies  which  are  meant  to  be  vis 
ible  from  both  inside  and  outside 
the  building. 

Thompson-Hammid  Do  Encore 

Francis  Thompson  and  Alexan 
der  Hammid  were  commissioned 
reportedly  for  more  than  $l-mil 
lion,  to  make  a  sequel  of  To  Bt 
Alive  for  the  Canadian  Pacific 
Coniinco  pavilion.  Six  huge  screen' 
demand  highly  complex  interlock 
ing  projection  (one  screen  was  ou 
of  action  when  I  visited).  We  Art 
Young,  a  bright  lively  film,  usee 
three  Canadian  cameramen,  seem' 
somehow  more  related  to  U.S 
than  Canadian  teenagers.  Mean- 
time To  Be  Alive  gets  anothci 
play,  at  the  UN  pavilion. 

Art  Kane's  multi-screen  A  Time 
to  Play  at  the  U.S.  pavilion  has 
not    been    treated    kindly   by    the 

(CONCLUDED      ON      PAGE      44  1 


BUSINESS    SCREEN 


■'akl  Your  Seat  in  the  Cana- 
dian National  Railways'  Pa- 
lion  theatre  at  Expo  67.  Grasp 
e  chair  arms  firmly  when  that 
g  40-foot  curved  screen  lights  up 
ith  its  70mni  color  images  .  .  . 
r  now  you're  in  Motion! 
An  airplane  nose-dives  earth- 
ird  through  the  clouds  ...  a 
iby  takes  her  first  worldly  step 
.  a  small  girl  laughs  happily  as 
e  careens  up  and  down  on  a 
-foot  swing  .  .  .  teenagers  gyrate 
'  the  beat  of  New  York's  "hip" 
^ectah  Club  .  .  .  and  a  space 
laft  slowly  but  inexorably  rises 
iom  its  launching  pad  to  the  roar 
.'  igniting  rockets.  You're  in  Mo- 

In  ".Motion"  33  Times  a  Day 

I  And,  you  guessed  it,  that's  the 
<eme-title  of  the  fast-moving  14- 
linute  film  being  shown  33  times 
4ch  day  and  evening  in  CN's  200- 
Jat  theatre.  It's  just  one  part  of 
N's  twin-theme  Pavilion:  Time 
,<d  Motion.  More  about  Time  la- 

r .  .  .  let's  get  back  into  Motion. 

On  screen,  the  shattering  thud 
a  house  crumbling  under  the 

t'pact  of  a  bulldozer  is  juxtapo- 
loned  with  the  tumble  of  a  head- 
k  collision  in   a  football  match, 
bzens  of  whirling  bicycle  wheels 
e  way  to  the  thunder  of  a  horse 
pede  and  break  to  the  preg- 
nt  silence  of  wild  geese  in  flight. 
Nobody   says  much   while   the 
een  takes  the  viewer  through 
s  kaleidoscope  of  action.  A  few 
itences.  spoken  in  English  and 
ench.    are    the    only    narration. 
le  picture  says  it  all:  what  mo- 
n  means   to  man   and   how  it 
ects  him  from  birth  to  death. 
We  Remain  Senanls  of  Time 
Despite  man's  ability  to  capture 
lotion  and  to  direct  it  for  con- 
active  or  destructive  purposes, 
I  remains  the  servant  of  Time. 
lAnd  man  has  also  used  motion 
fr  enjoyment,  entertainment  and 
irills  . .  .  join  the  parachute  jump- 
»  in  their  free-fall  sequences  shot 
<|er  California.   The   first   action 
0  this  kind  ever  filmed  in  70mm 
i^k  a  lot  of  technical  know-how 
^d  innovation. 

iWhen  '-'the  end"  comes  as  it 
t'CS  to  all  men.  there's  a  New 
frlcans"  funeral  with  sombre 
Imns  and  a  reverent  laying  of 
fcath.  But  this  funeral  party  is 
i  the  tradition  of  the  French 
'jarter  and  marches  off  to  the 
ringing  rhythms  of  "When  the 
Sints  Come  Marching  In!" 
Produced  h\  Crawley  Films 
Crawley  Films  Limited,  of  Otta- 
^,  was  the  pnxluccr  of  this  Expo 
'ighlight"  attraction  and  the  stu- 


You'rc  diving  toward  earth  in  the  cockpit  of  a  plane  in  tliis  scene  from  "Motion". 

You're  in  "Motion"  at  CN  Pavilion 

CANADIAN  NATIONAL'S  70MM   COLOR  IMAGES  TAKE  VIEWER  INTO  ACTION 


dio  put  a  i;reai  production  team 
behind  this  picture.  Among  the 
"credits"  for  Motion:  Eric  Boyd- 
Perkins,  sound  editor  with  many 
features  behind  him:  Tony  Gibbs, 
consulting  editor,  whose  credits  in- 
clude Tom  Jones  and  The  Knack: 
Vincent  V'aitiekunas.  director-edi- 
tor (of  Canadian  documentary  and 
tv  fame ) ;  and  Robert  Gaffney,  di- 
rector of  photography,  who  has 
been  involved  in  Cinerama,  Todd 
A-O  and  other  wide-screen  suc- 
cesses since  1955. 

The  music  score  was  composed 
and  conducted  by  Larry  Crossley. 
It  took  time,  talent  and  raw-stock 
to  make  the  picture:  50,000  feet 
of  film  and  six  months  of  hard 
work  went  into  the  all-too-brief 
14  minutes  of  imagery  and  excite- 
ment. 

For  the  other  half  of  CN's  twin- 
theme  exhibit,  there's  Time, 

The  aspects  of  Time  and  its 
many  effects  are  portrayed  in  sev- 
en geometrically-patterned  exhibit 
cells  through  a  series  of  captivat- 


ing mechanical  devices,  intriguing 
sound  effects  and  mood  lighting. 

These  exhibits  represent  the 
many  ways  in  which  man  views 
the  subject  of  Time:  how  he  meas- 
ures it,  how  he  uses  it  and  what 
it  all  means  in  terms  of  his  life- 
time. 

The  CN  Pavilion  is  located  on 
He  Notre  Dame,  across  the  way 
from  the  Expo  TTieme  Pavilion 
"Man  the  Producer"  and  conven- 
ient to  an  Expo  Express  station. 
Take  Time  and  get  into  Motion.'  • 


Behind  the  Production  Scene 

Consider  this  technical  challenge 
faced  by  the  creators  of  Motion: 
How  do  you  get  a  65-pound  cam- 
era, falling  12,000  feet  at  the  rate 
of  125  miles  per  hour  to  properly 
film  a  group  of  free-falling  sky- 
divers? 

Working  for  Crawley  Films,  di- 
rector of  photography  Robert 
Gaffney  found  this  sequence  one 
of   the   most   challenging   he   has 


faced:  capturing  the  60-second 
free-fall  on  70mm  color  film  took 
more  than  three  months  of  re- 
search and  testing. 

.\n  Experience  for  the  Viewer 

"It's  always  intrigued  me,"  he 
says,  "that  by  using  the  big  camera 
and  a  wide-angle  lens  to  put  them 
into  position  of  being  the  pilot, 
driver  or  sky  diver,  you  could  give 
the  audience  an  experience  they 
never  could  attain  themselves." 

While  filming  at  the  Reno  Air 
Races  late  last  year,  Gaffney  met 
Bill  Berry,  a  hot  air  balloonist 
from  Concord,  California.  Berry 
and  his  75-foot  high  balloon  also 
appear  in  Motion  and  it  was  he 
who  got  Gaffney  further  interested 
in  trying  to  film  a  sky-diving  se- 
quence in  70mni. 

Camera  Size  Presented  Problem 

First  tests  with  conventional 
methods  took  place  at  Reno  but 
the  weight  and  size  of  the  bulky 
German-built  MCS  reflex  camera, 
equipped  with  a  25mm  wide-angle 
lens,    posed    problems    from    the 


Multi-colored  halloon.t  prepare  for  take-off  in  anotiu  r  70min  scene  from  the  Canadian  Salional  film. 


UMBER    5    ■    VOLUME    28 


Sk>--divers  show  how  an  exciting  free-fall  parachute  drop  was  filmed  for 
the  feature  "Motion"  being  shoten  in  tlic  Canadian  Xational  Railuatj  Pavil- 
ioti  at  Expo  67.  A  special  capsule  was  designed  so  heavy  camera  floated 
freely  with  the  jumpers.  Some  50  jumps  were  made  from  14.500-foot  ceil- 
ing over  two-and-onc-half  month  period  to  obtain  tlUs  exciting  footage. 


(cont'd  from  previous  page) 
start.  A  rectangular  box  housing 
the  camera  was  first  attached  to  a 
jumper's  chest. 

However,  the  unit  did  not  al- 
low the  diver  freedom  of  move- 
ment and  during  the  first  fall  he 
experienced  dangerous  lack  of  con- 
trol, had  difficulty  in  pulling  the 
rip  cord  to  release  his  chute.  On 
another  attempt,  the  box  housing 
the  camera  slipped  and  one  arm 
became  entangled  in  the  straps, 
causing  a  jarring,  one-arm-con- 
trolled descent  after  the  chute 
opened. 

The  Camera's  On  Its  Own 

It  was  at  this  stage  that  Gaffney 
decided  the  camera  must  fall  as  a 
separate  entity,  much  to  the  relief 
of  the  sky  divers.  Moving  the 
project  to  California  they  organ- 
ized a  group  of  sky  divers  at  Liv- 
ermore,  with  an  average  of  over 
1,000  jumps  to  their  credit.  The 
big  problem  now  was  to  come  up 
with  a  container  of  the  right  shape 
and  weight  which  would  drop  in  a 
stable  fall  and  at  the  same  rate 
of  descent  as  the  divers. 

A  spherical  shape  with  a  stabil- 
izing ring  around  it  was  found  to 
work  best.  The  camera  required 
the  case  to  be  a  minimum  of  26" 
wide  by  24"  high  and  18"  in 
depth.  The  capsule  was  made  from 
durable  fibre  glass  and  metal. 
Black  in  color,  the  jumping  crew 
nicknamed  it  the  "eight-ball." 
You  Can't  Win  Them  AU.  .  . 

The  lens  window  was  covered 
with  plexiglass  and  two  barometric 
pressure  devices  were  installed  to 
automatically  open  the  parachute 
at  a  2,500-foot  height.  On  the  sec- 
ond drop  test,  automatic  firing  de- 


vices failed  to  trigger  the  chute 
and  Gaffney  watched  the  capsule 
plummet  to  the  ground  and  smash 
to  pieces. 

Another  capsule  was  built  and 
a  manual  opening  device  was  add- 
ed. Now.  the  diver  could  trigger 
the  parachute  himself  and  only  if 
he  failed,  would  the  barometric 
device  be  activated.  Using  this 
method,  the  correct  total  weight  of 
the  camera,  film  and  camera  was 
quickly  found  to  be  195  pounds. 
This  unit  was  weighed  accordingly 
and  shooting  began. 

To  achieve  a  60-second  free 
fall,  divers  must  jump  from  14,500 
feet  —  and  at  that  height,  the 
chilly  winter  air  over  the  central 
California  location  was  between 
20  and  30  degrees  below  zero.  For 
complete  safety,  jumpers  must  pull 
the  rip  cord  by  the  2,000-foot  lev- 
el. Allowing  15  seconds  after  leav- 
ing the  plane  to  reach  the  camera 

Here's  the  195-pound  camera  cap- 
sule designed  to  film  that  70mm 
"free   fall"    iti/m/n'     in    "Motion." 


and  get  into  position  and  another 
15  seconds  to  break  formation  and 
release  the  chutes  .  .  .  left  only  30 
seconds  of  free-fall  filming  on  each 
jump. 

The  battery-driven  camera  was 
usually  turned  on  before  it  was 
pushed  from  the  aircraft.  It  was 
up  to  the  control  diver  to  shut  the 
camera  off  and  pull  the  rip  cord 
as  he  pushed  away  from  it. 
Rendezvous  at  Sub-Zero! 

Stepping  out  into  sub-zero  space 
at  14.500  feet  requires  all  the  for- 
titude and  self-control  that  even 
an  experienced  jumper  can  muster, 
particularly  in  free-fall.  But  add  a 
195-pound  camera  unit  and  or- 
ders to  rendezvous  in  camera  range 
for  some  free-fall  acrobatics  and 
the  assignment  becomes  far  from 
simple.  It  was  further  complicated 
by  the  fact  that  all  six  jumpers 
had  to  leap  in  unison.  They  had 
to  cling  to  the  wheels  and  wing 
struts  outside  the  plane  to  do  this, 
because  the  plane  had  only  one 
small  exit. 

If  anybody's  enthusiasm  almost 
waned  it  was  Gaffney's.  He  had 
gone  through  almost  three  months 
of  testing  and  several  failures.  The 
weather  was  against  him  and  bud- 
get problems  made  some  people 
wonder  if  it  was  all  worth  it.  How- 


ever each   time  he   phoned  p 
ducer  F.  R.  "Budge"  Crawley  i 
Ottawa,  he  was  told  to  keep  t  ■ 
ing. 

There  were  more  than  50  jun  , 
made  over  the  entire  period.  Si. 
cess  finally  came  over  a  three-d' 
span     when    five    good     six-mi 
jumps   were  caught  on   film!   d 
one    jump    air   currents   tore   t 
camera  out  of  the  hands  of  • 
jumper  and  the  capsule  began  <\ 
ning    wildly.    But    as    it    tumbi 
earthward    it    shot    a    magnifies 
series    of    pictures    as    the    di'. 
tried  desperately  to  grab  the  t> 
era  on  the  way  down.  As  it  turn 
out  the  automatic  release  trigger 
the    parachute   at   the    2000   f( 
level   and   this   footage   was  us 
in  the  final  film. 

See  the  Exciting  Results 

For  Gaffney,  who  watched  ev\ 
jump  from  the  ground,  the  hard, 
part  of  the  entire  assignment  v. 
"looking  up  to  see  that  $25,0 
camera  hurtUng  down  tow.i 
earth  at  125  mph  and  waiting  1 
the  parachute  to  open."  Fortuna 
ly.  except  for  the  dry-run  failu 
it  opened  every  time.  As  a  resi 
visitors  to  CN's  Expo  pavilion  c 
see  for  themselves,  some  of  t 
most  exciting  film  footage  ever 
ao  throueh  a  70mm  camera. 


DEAN  WALKER  TOURS  EXPO 

(  CO.NTINLED   FROM    PAGE    42) 

critics.   It   involves   three   screens, 
each  13'6"  long  and  10'  high. 

Man  the  Producer  theme  build- 
ing's film  about  mass  communica- 
tions features  three  conventional 
ratio  screens  in  line  above  a  screen 
comprising  a  rotating  sphere. 
Loops  of  black-and-white  16mm 
footage  fill  the  upper  screens  while 
an  animated  color  sequence  on  the 
globe  below  provides  a  visual  link 
between  sequences. 

In   the    Swiss    pavilion,    E.    A. 
Heiniger  has  a  conventional  for- 
mat impressionistic  travelogue. 
Show  on  Vertical  Screens 

When  Chaparos  Productions  of 
New  York  were  asked  to  make 
The  Earth  is  Man's  Home  for  one 
theme  building,  Nick  and  Ann 
Chaparos  first  decided  that  ever- 
widening  screens  had  gone  about 
far  enough,  having  reached  the 
limits  of  peripheral  vision.  They 
settled  for  a  30'  x  13'  vertical 
screen  and  their  1 1  minute  film, 
which  combines  color  footage  with 
black-and-white  is  seen  continu- 
ously in  three  150-seat  theatres. 

At  times  the  vertical  screen  is 
divided  into  equal  visual  thirds; 
at  others  the  image  occupies  the 
entire  screen  which   is  set   at   an 


.\nn  and  Nick  Chaparos  edit  fo< 
for  the  film  "Earth  is  Man's  Hoj 

angle  so  the  viewer  leans  b.i 
and  watches  it  before  and  abo 
him.  Like  many  Expo  films, 
overcomes  the  bilingual  proble 
by  eliminating  narration  entire! 
gets  its  message  across  by  aud 
and  visual  symbols  and  imager) 

The  footage  was  shot  on  35mi 
then  optically  printed  at  a  90-d 
gree  angle  on  70mm.  The  projc 
tor  is  set  parallel  to  the  sere. 
and  uses  two  front-surface  mirro 
to  upright  the  image. 

At  La  Ronde,  the  entertainnie 
area  where  you  pay  for  your  fu 
the  Magic  Lantern  show  \vlii> 
was  the  hit  of  the  Brussels  wor 
fair  is  seen  again.  It  combin 
movies,  slides  and  live  actors 
create  a  variety-cum-circus  sho 
complete  with  optical  illusions. 


44 


BUSINESS    SCREE 


'I 


Dy  LInwood  G.  Dunn.  ASC 
.  President,  Film  Effects  of  Hollywood 

VT  EXPO  '67  in  the  Canadian 
Ontario  Pavilion,  audiences 
j  [e  viewing  a  unique  70mni  docu- 
lentary  motion  picture  of  un- 
sual  interest.  In  17';:  minutes 
Place  to  Stand  provides  high 
itcrtainmcnt  and  at  the  same 
[lie  tells  a  graphic  story  of  On- 
Irio's  many  cultural,  physical,  in- 
u^trial    and    recreational    attrac- 

^M1^. 

'  TDF  Film  Productions  Limited, 

f  Toronto,   utilizing   Barry   Gor- 

lon's  technical  genius  and  Chris- 

Spher  Chapman's  creative  talents, 

)jas   produced    a    picture    so    dif- 

\  frrent  from   the  usual   that  Expo 

'  udiences  are  enthralled.  The  66 

ly    30-foot    screen    comes    alive 

Hth    constantly-changing    scenes 

li   multi-panel   formats,   some   of 

fhich  move  across  the  surface  in 

pncert  with  the  action  and  with 

ic  original  musical  score. 

A  Task  for  the  Specialist 

Film  Effects  of  Hollywood,  with 

i     specialized     background     in 

0mm    optical    printing    and    our 

ast  experience  in  unique  cxposi- 

on  films,  was  selected  to  do  the 

omplicated  optical  printing  com- 

osite  work  for  A  Place  to  Stand. 

iencral   manager   Don  Weed  co- 

rdinated   the  complex   details  of 

lis  work. 

The   original    photography   was 

one    in    35mm.    Using    special 

amera   mattes,    the    scenes    were 

rinted    onto    70mm.    Up    to    15 

:enes  were  printed  onto  a  single 

0mm  frame  and  with  the  almost 

onstant  changing  of  formats  and 

ositions    within    a    single    70mm 

omposite   scene,   the   raw   stock 

as    passed    through    the    optica! 

frinter   camera    as    much    as    90 

imes! 

Designed  Exposure  Analyser 
Matching  of  color  and  density 
I  these  multi-panel  composites 
'as  an  unusual  challenge,  requir- 
tig  a  specially-designed  exposure 
malyser  and  computer  to  balance 
fie  quality  of  the  many  scenes. 
I  The  entire  production  took 
iearly  two  years.  For  editorial 
nyout  it  required  the  develop- 
ticnt  of  a  special  chart  system  to 
landle  the  accurate  placing  of  the 
latted  35mm  frames  within  the 
lOmm  frames.  With  some  600 
eenes  used  in  this  film,  over  100 
Iharts  were  required  to  indicate  to 
he  operator  of  the  optical  printer 
lach  specific  scene,  its  movement 
Ind  Its  position  on  the  70mm 
k'amc.  A  matching  grid  was  used 
h  the  viewer  of  the  printer  cam- 

lUMBER    5    •    VOLUME    28 


Vertical  scenes  in  an  Ontario  forest  park  frame  look  ivitliin  the  Sational  Ballet  School  and  its  performers. 

Creative  Effects  Visualize  'A  Place  to  Stand ' 

Ontario's    Pavilion    Has   Images   That    Really    "Move"    Across    Its    66-Foot    Screen 


4^- 

1.  :^f   ' 

Ontario's  au.ricitltiircil  progress  is  symbolized  by  rectangle''   of   uaii}iii   '^rain    uliich   frame  a   field   scene. 


era    for    positive    positioning    of     vised  the  skilled  technical  staff  on 


every  scene. 

The  creation  of  such  a  film  as 
A  Place  to  Stand  is  most  difficult 
Obviously  there  is  no  way  of  see- 
ing a  work  print  until  the  final 
composites  are  made  and  cut  in. 
Until  then  the  nearest  thing  to  a 
work    print    was    a    synchronized 


the  film  layout  and  complex  op- 
tical composite  work  for  this  pro- 
duction. 

Blending  of  Color  and  Music 

The  blending  of  this  unique 
screen  with  Technicolor  prints 
and  an  original  music  score  with 
sound  effects  at  Todd  AO  has  pro- 


white  leader  carrying  color-coded  duced    a   thrilling   experience    for 

lines  indicating  each  scene.   Cecil  those  who  have  seen  it  at  Expo. 

Love,  vice-president  and  technical  It    tells   the    story   so    graphically 

director   of    Film    Effects,    super-  without    titles    or    narration    that 


many  viewers  are  unaware  of  their 
absence.  A  Place  to  Stand  has 
created  great  interest  in  the  theat- 
rical motion  picture  field  for  its 
unique  way  of  telling  a  one  and 
one-half  hour  story  in  just  I7'i 
minutes.  We  can  expect  much  of 
interest  to  develop  from  this  new 
and  exciting  techniques. 

To  Chris  Chapman's  already 
deserved  mention  as  director  add 
David  Mackay's  credit  as  pro- 
ducer for  TDF  Film  Productions. 


Visual  excitement  is  achieved  through  the  interciittins.  of  "fLO-ao"  action  sequences  of  youthful  dancers. 


A  Nation  in  "The  Pursuit  of  Cleanliness" 

A   Willy   and   Informative   History   of   Cleanliness   Pictured 
in  Brief  Color  Film  from  Soap  an<l  Detergent  Association 


WHEN  Was  Soap  First  Used? 
How  do  today's  detergents 
work?  How  have  cleanliness  pro- 
ducts dramatically  influenced  our 
nation's  environmental  health? 

These  questions  are  answered 
in  a  new  14"/2-minute  color  motion 
picture  sponsored  by  The  Soap 
and  Detergent  Association.  The 
Pursuit  of  Cleanliness  is  a  witty 
and  informative  history  of  clean- 
liness from  the  yestefday  of  an- 
cient Rome  to  the  tomorrow  of 
outer  space.  The  film,  now  being 
nationally  distributed  through  the 
facilities  of  Association  Films,  Inc., 
features  the  dual  appeal  of  science 
and  entertainment. 

It's  Basic  In  Our  Culture 

It  shows  how  the  pursuit  of 
cleanliness  is  basic  to  modem  civ- 
ilization. Most  Americans  today 
want  to  be  clean — and  enjoy  it. 
This  common  desire  of  our  cul- 
ture extends  from  personal  clean- 
liness to  clean  food,  utensils,  cloth- 
ing, homes  and  even  super-clean 
rockets  shot  into  outer  space. 

The  film  picks  up  the  story 
3,000  years  ago  in  ancient  Rome. 
There,  legend  says,  soap  was  ac- 
cidentally discovered  when,  after 
animal  fats  combined  with  river 
water,  Roman  housewives  found 
their  clothes  becoming  mysterious- 
ly cleaner. 

Soap  Through  the  Centuries 

The  Pursuit  of  Cleanliness 
chronicles  the  early  use  of  soap 
for  personal  cleanliness,  the  de- 
cline and  fall  of  bathing  that  par- 
alleled the  Roman  empire,  the 
re-eraergence  of  bathing  for  public 
health  and  sanitary  reasons  in  the 
Age  of  Enlightenment,  the  gradual 
acceptance  of  regular  bathing  as 
basic  to  personal  cleanliness,  and 
the  reduction  of  costs  to  the  in- 
dividual family  as  more  and  more 


people  accepted  the  benefits  of 
cleanliness. 

This  revolution  in  cleanliness, 
brought  about  largely  by  develop- 
ments in  the  commercial  manu- 
facture of  soap,  is  depicted  by 
woodcuts  and  early  newspaper  and 
magazine  ads. 

Then,  as  modern-day  life  and 
needs  produced  myriad  new  fab- 
rics and  other  materials,  twentieth 
century  technology  gave  the  world 
detergents  to  meet  these  more  com- 
plicated cleaning  tasks.  A  whole 
new  family  of  washing  products 
was  developed  for  a  muhitude  of 
cleanliness  requirements — in  the 
home,  on  farms  and  in  industry. 

The  film  illustrates,  through 
special  photographic  techniques, 
how  modem  detergents,  with  their 
unique  combination  of  ingredients, 
loosen  dirt,  grease,  and  foreign 
particles  and  make  today's  clean- 
ing effective,  efficient,  and  econom- 
ical. In  this  era  of  specialization 
tailor-made  detergents  are  avail- 
able for  every  consumer  need. 
Produced  by  Wilding,  Inc. 

The  Pursuit  of  Cleanliness  was 
produced  by  Wilding,  Inc.  It  was 
prepared  with  the  assistance  of  the 
Division  of  Home  Economics,  Co- 
operative Extension  Service,  U.S. 
Department  of  Agriculture.  The 
picture  combines  live  action  with 
artwork  shot  in  multi-plane  techni- 
ques that  give  a  third-dimensional 
effect. 

Prime  audiences  will  include 
home  economics,  women's  groups, 
home  extension  specialists,  local 
civic  and  community  organizations, 
environmental  health  bodies,  gov- 
ernmental agencies,  business  and 
service  clubs,  high  school  and  col- 
lege students  and  television  view- 
ers. 

Purchase    prints    are    available 


directly  from  the  Soap  and  Deter- 
gent Association  at  $50  per  print. 
Free  loan  prints  may  be  obtained 
from    all    offices    of    Association 

Films,  Inc. 

*     •     * 

This  Sponsor's  Third  Film 
>r  The  Pursuit  of  Cleanliness  is  the 
third  in  a  series  of  films  produced 
for  the  Soap  and  Detergent  Asso- 
ciation. 

Previous  productions  have  been 
Every  Drop  Fit  to  Drink,  and  It's 
Your  Decision:  Clean  Water,  both 
of  which  have  been  award  winners 
and  outstandingly  popular  among 
16mm  audiences.  The  latter  title, 
for  instance,  was  endorsed  by  the 
League  of  Women  Voters,  has 
been  seen  by  an  audience  of  seven 
million  persons  since  April  1966 
(via  Association  Films)  and  160 
prints    have    been    purchased    by 


Scene  in  this  picture:  "It  is  reported  that  the  second  group  of  settlers  to 
arrive  in  Jamestown,  Virginia  in  1608  included  several  Polish  and  German 
soap  makers.  But  their  early  soap  factory  failed  to  impress  Colonial  house- 
wives,  who  ivere  'do-it-yourselfers'  where  soap  making  was  concerned." 


other  companies  and  govern 
agencies  in  addition  to  the  As^ 
tion's  own   distribution   syslci 

The  39-year-old  Soap  and 
tergent  Association's  audio-\ 
activities  began,  three  year-- 
coincidcntally  with  the  arri\ 
Robert  C.  Singer,  who  joint 
association  as  public  relation 
rector,  after  similar  expcr 
with  the  Institute  of  Life  Insui 

Mr.  Singer,  imbued  with 
hand  knowledge  of  the  effc 
ness  of  I.L.I.'s  successful  tiln 
gram,  took  steps  to  convin^ 
Association's  120  member^ 
films  could  be  of  outstanding 
vice  to  the  soap  and  deterge  i 
dustry. 

With   each    new   film,   su. 
The    Pursuit    of    Cleanlines 
prophecy    seems    to    be    ci 
true. 


Noted  Gynecologist  "Talks"  to  Professio 

"The   Role   of   Endonielriuni"  Is   Presented   l>v   Dr.   John    1 


"Physicians  and  Medical  Stu- 
•*-  DENTS  are  key  audiences  for 
a  new  and  definitive  motion  pic- 
ture. The  Role  of  Endometrium  in 
Conception  and  Menstruation, 
Discussed  by  John  Rock.  M.  D. 
Sponsored  by  the  Medical  Depart- 
ment of  G.  D.  Searle  &  Co.,  in 
cooperation  with  the  Rock  Re- 
productive Clinic,  Inc.,  the  film 
presents  an  illustrated  discussion 
by  this  noted  gynecologist. 

Dr.  Rock  is  Clinical  Professor 
Emeritus  of  Gynecology  at  Har- 
vard Medical  School  and  director 
of  the  clinic  in  Boston  which  bears 
his  name.  A  pioneer  in  the  pre- 
vention of  habitual  abortion,  he 
helf>ed  to  develop  the  first  oral 
contraceptive  and  has  written  and 
lectured  extensively  on  the  dan- 
gers of  world  over-population. 
Produced  by  Filniex,  Inc. 

The  Business  Film  Division  of 
Filmex,  Inc.,  New  York,  pro- 
duced the  30-minute  color  film. 
The  production  updates  existing 
concepts  of  endometrial  and 
ovulary  functions  in  the  fertile 
and  unfertile  cycle.  Dr.  Rock  il- 
lustrates normal  changes  that  oc- 
cur in  the  uterus,  the  ovaries  and 
the  products  of  conception  during 
the  first  two  weeks  of  pregnancy. 
The  film  also  provides  a  discus- 
sion of  the  purposes  and  physio- 
logy of  the  menstrual  cycle. 

The  set  in  which  Dr.  Rock  is 
presented  re-created  (in  Filmex' 
studio)  the  doctor's  own  study 
in  Cambridge  and  included  a 
large,  authentic  medical  library. 
For  purposes  of  illustration,  a 
rear-screen    projection    unit    was 


Dr.  John  Rock's  clinical  discu. 
is  presented  in  a  set  which  Fi 
re-created  from  his  study  at  h 

built  into  one  wall.  Fine  d« 
are  made  clearly  visible  thil 
the  use  of  animation. 

A  Master  of  His  Subject 

During  production,  membei 
the  Filmex  crew  constantly  i 
veled    at    the    doctor's    com|!l| 
mastery  of  the  art  of  being  01 
camera."   Speaking  entirely   \ 
out     a     prepared     script,     1 
PrompTer   or    "idiot   cards," 
physician  went  through  one  1 
unbroken    take    of    25    min 
duration.    The   original   take 
planned  to  mn  five  minutes, 
two  cameras  had   been  provi 
each   with    1,200   foot   magaJ 
which  run  for  one  half-hour. 

They  made  it  possible  to 
ture   the   entire   sequence  wif 
interruption.  The  doctor's  wai 

(CONTINUED   ON   PAGE 

BUSINESS  SCR  N 


jreating  a  Picture  'With  a  Woman  in  IVIind' 

[A   Refre^hinp   New    Armstrong   Film   Has   Special   Appeal   for   Feminine   Viewers 


Mheres  a  Clear  Ring  of  Reality  in  the 
J  "women  talk"  which  feminine  viewers  are 
uring  in  a  new  Armstrong  Cork  Company 
iture  (see  box)  because  it  is  real  talk  —  the 
lual  conversation  of  three  visiting  women 
«o  were  filmed  as  they  were  given  free  run 
ithe  Armstrong  Company's  decorating  studios 
I  Lancaster.  Pennsylvania.  Maybe,  too.  be- 
.-jise  the  film  was  expertly  directed  by  a 
iman! 

I'Hens"  are  as  scarce  as  hen's  teeth  in  the 
,iii  business  —  and  this  dearth  of  women  direc- 
ts has  frustrated  many  a  company  with  hopes 
)cetting  its  women's-intcrest  products  across 
('the  feminine  audience.  The  importance  of 

}i  problem  is  brought  home  emphatically  by 
th   a    IVoman    in    Mind.    .Armstrong    Cork 
Tmpany's  new   film,  written  and  directed  by 
ficy  Ward   of  .Audio   Productions.   Inc..   an 
ijard-winning  director  and  one  of  the  most 
cresting  film-makers  around,  male  or  female. 
U  Wanted:  a  New  Approach  to  Real  Buyers 
lere  have  been  many  decorating  films  on 
market  —  most  of  them  full  of  preaching 
pontifical  advice  —  and  most,  significantly, 
de  by  males.  John  M.  Hughlett.  Manager, 
cial   Promotions,   of   the   Armstrong   Cork 
pany.  wanted  a  new  approach  that  would 
lly  reach  a  certain  kind  of  woman  — ■  the 
an  who  is  ready,  financially  and  because 
the  kind  of  home  she  has,  to  re-cover  her 
rs. 

racy  Ward's  method  was  to  make  a  film 

iVie  three  women,  with  characteristics  similar 

c  of  the  desired  audience,  going  through 

tilled  with  decorating  adventures,  as  they 

I  ticipate  in  the  decorating  of  many  rooms 

I  Armstrong's  studios. 
Listen  to  Their  Comments,  Loud  and  Clear 
rom  a  woman's  point  of  view,  this  has  got 
more  exciting  than  being  loosed  in  a  toy 
|tory  if  you're  a  kid.  or  a  man  in  a  golf  pro 
p.  As  they  rummage  through  the  tremendous 
k    of    Armstrong's    decorator    accessories 
pt  on  hand  for  decorating  rooms  for  photo- 
^phy )  their  excited  comments  and  exclama- 
ifis,  raw  and  spontaneous,  come  through  loud 
tl  clear. 

The  three  ladies  happily  rearrange  furniture 
ill  a  series  of  visually  stunning  floors  and  pro- 


I 


vide  Miss  Ward  with  the  raw  material  for  a 
dazzling  cinematic  display  of  color  and  design 
fireworks.  Having  "reached"  her  feminine  audi- 
ence through  her  concept  of  identification  with 
their  equals,  she  proceeds  to  "hook"  viewers 
on  the  client's  product  by  showing  it  off  in  a 
way  that's  got  to  be  irresistible  for  large  num- 
bers of  women. 

Incidentally,  many  of  the  rooms  shown  are 
actually  still  color  transparencies  from  the 
.Armstrong   files,   but   so   beautifully   are   they 


The   Lailien    KeacI    tu   Kuom   De^igns 

Lee:  "\ow  if  I  had  a  little  girl,  that's  the 
room  I'd  tiant  to  have.  I  like  that  .  .  . 
I  like  the  floors-  .  .  .  I  like  the  pink  .  .  ." 

Ruth:  "/  Ihink  I'll  like  to  invite  one  of 
her  friends  in  just  to  sleep  there." 

Lee:  ■'/  like  this  room  .  .  .  black  and  ichite 
checks.  I  like  black  and  white.  1  love  this 
chair  .  .  ." 

Ruth:  "Oh,  isn't  that  a  clever  idea,  using 
that    horseshoe.    That    must    be   a   settee." 

Joan:  "I'd  like  to  sit  in  one  of  those  chairs. 
Thai  looks  like   tihcre  the  action    ■■ 


film  shows  off  the  client's  product  in  a  way 

•■   '"vhmWc  to  the  tcomen  in  its  audience. 


integrated  into  the  cinematic  action,  there  is 
hardly  the  faintest  hint  of  this  fact  on  the  screen. 
Director  Ward  takes  full  advantage  of  every 
opportunity,  using  her  typically  canny  women's 
eye  for  color  and  design,  to  rove  lovingly  from 
room  decor  to  floor  coverings  —  both  finished 

There's   a    mood    of   hii;hly-:ippealing    gentleness 

and    hontelifK  \^    iu    flu     ennUnt    of    the    picture. 


.   .   .   enjoying  a  day  filled  with  decorating  ad- 
venture as  she  roves  through  Arm-strong's  studios. 

and  on  the  designers'  drawing  boards.  The  re- 
sult is  an  almost  psychedelic  excursion  through 
a  world  of  color  —  you  are  sorry  to  see  it  end. 
All  the  unity  needed  is  provided  by  the  three 
ladies'  delighted  travels  through  the  plant. 
There  is  a  highly  appealing  gentleness  and 
homeliness  to  this  which  blends  well  with  the 
"womanly"  mood  of  the  entire  film.  With  a 
WOniun  in  Mind,  made  by  a  woman  for  women, 
renders  great  service,  not  only  for  its  own  value 
as  a  film  and  its  value  to  the  client,  but  in 
giving  a  surprisingly  simple  answer  to  the  very 
important  question  of  how  to  capture  the  femi- 
nine audience.  H'ith  a  Woman  in  Mind  demon- 
strates that  there  is  a  definite  difference  in  the 
approach  of  a  woman  director  trying  to  moti- 
vate women.  We  say  Vive  La  Difference!      • 

New   Union    Pacific    Safely    Picture 
Shows   l)ri\inf;    i:-   a    Full-Tiine    Joh 

IT  Isn't  Always  the  big  sudden  emotional 
upsets  that  distract  drivers  enough  to  make 
them  so  mad  they  can't  see  straight.  In  the  case 
of  the  Miller  family  in  an  important  new  Union 
Pacific  Railroad  safety  film,  the  saddest  part 
of  their  terrible  day  was  that  there  was  nothing 
big  or  dramatic  about  the  events  leading  up  to 
tragedy.  It  was  just  little  things  .  .  .  trifling 
things  .  .  .  that  were  really  just  —  nothing  at  all. 

The  High  Cost  of  Leliing  Go  demonstrates 
that  you  can't  drive  properly  when  your  mind  is 
distracted  —  even  by  little  things.  Driving  is 
—  should  be  —  a  full  time  job. 

The  film,  a  photoplay  with  professional  cast, 
expert  direction  and  a  believable,  provcKalive 
script,  is  the  latest  in  a  long  series  of  Union 
Pacific  accident  prevention  motion  pictures.  It 
was  awarded  a  top  honor  in  the  24th  Safety 
Film  Contest  conducted  by  the  National  Com- 
mittee on  Films  for  Safety  earlier  this  year,  and 
joins  eight  other  U. P. -sponsored  safety  sub- 
jects available  to  the  public  free  of  charge  in  the 
railroad's  film  library. 

Producer-director  of  the  new  film,  and  of  a 
number  of  other  award-winning  Union  Pacific 
pictures,  was  Robert  W.  Carlisle,  of  WCD, 
Inc.,  New  York.  • 

/   iti  "The   High  Co'.l   ot   Telling  Co" 


lUMBER    S    •    VOLUME    28 


I /Sell  <  fij'^ 


The    Astrosphere:    .•■iiul    h     In     Uirticsl    cliial-niilhd    iiir-iiifliih  il    iiiiil    liuill. 

Astrosphere  "Trips"  Help  to  Sell  Air  Travel 

American   Airlines  Invites  Publie  on  Simulaleil  Flights 
in  Astrojel  Theatre  Set  Up  on  Shoppinf;  Center  Plazas 

TT'IVE  Major  U.S.  Firms  spearheaded  by  American  Airlines  are  par- 
ticipating  in  a  massive  multi-million  dollar  effort  to  convince  the 
more  than  100  million  Americans  who  have  not  flown  of  the  extra- 
ordinary benefits  and  the  bargain  rates  of  air  travel. 

Focal  point  of  the  campaign,  which  stresses  the  fact  that  U.S.  air- 
line fares  have  steadily  declined  over  the  past  three  decades  is  the 
world's  largest  inflated  dome  structure.  Called  the  Astrosphere,  it  will 
tour  the  nation's  major  shopping  centers  during  the  next  two  years. 

What  the  visitor  sees  once  inside  the  domed  structure,  which  measures 
100  feet  in  diameter,  is  an  Astrojet  Theatre  in  the  unit's  center  with  128 
first-class  707  Astrojet  seats  laid  out  to  create  the  impression  of  an 
airplane  cabin. 

Stewardesses  guide  guests  to  their  seats  for  a  special  12-minute 
motion  picture,  titled  Day  Dreams,  which  is  shown  several  times  during 
the  day.  The  Cinemascope  color  film  takes  the  visitors  on  a  simulated 
Astrojet  flight  to  leading  U.S.  vacation   areas. 

To  further  simulate  the  experience  of  actual  flight  on  an  Astrojet,  the 
seats  are  equipped  with  headsets  (as  in  American's  Astrovision  on  in- 
flight aircraft).  Stewardesses  demonstrate  the  use  of  the  headsets  to 
those  viewing  the  movie.  Travel  literature  is  provided  in  the  seat  packets 
(in  front  of  the  "passenger")  for  the  use  of  those  viewing  the  movie 
presentation.  The  seat  packets  are  refilled  after  each  Astrojet  Theatre 
showing. 

Participating  with  American,  which  itself  will  invest  $2  million  in  the 
two-year  program,  are  American  Express  Co.,  Hertz  Rent  A  Car, 
Holiday  Inns  of  America,  and  Texaco,  Inc.  Support  advertising,  pro- 
Cutaway  model  of  the  Astrosphere  sltoux  arrangement  of  interior  and  of 
booths  for  American  Express,  Holiday  Inns.  Hertz  Rent-a-Car  and  Texaco. 


motion  and  related  activity  by  the  partners  and  interested  local  fii 
is  expected  to  boost  the  overall  investment  substantially. 

According  to  Marion  Sadler,  American's  president,  the  Astrosph  c 
represents   a  revolutionary  marketing  approach   towards  reaching 
many  millions  who  have  not  flown  or  been  exposed  to  the  excitcnn 
convenience  and  low  cost  of  air  transportation. 

"It  is  the  first  time  that  an  airline  will  merchandise  its  product,  e 
airplane  seat,  at  the  consumer's  doorstep  the  same  as  other  retail  s 
market  their  wares,"  he  said. 

During  its  lengthy  tour,  the  Astrosphere  is  assembled  over  the  \vc  - 
end  at  each  of  the  shopping  complexes.  It  is  moved  on  four  large-si;  J 
vans  to  its  next  location  after  the  Saturday  closing. 

Producer  of  the  Astrosphere  program  and  film  in  collaboration  ■ 
American  and  its  partners  is  Michael  John  Associates,  of  New  Yi^ 
It  was  constructed  by  Air  Inflatable  Products  of  East  Haven.  Conn,  i 


Greeting  a  famih  group  <il  rnliduct 
to  Astrosphere;  they're  among  the 
more  than  10  miUion  people  iclw 
are  expected  to  visit  dome  daring 
nationaide  tour  of  shopping  plazas. 

There  are  128  first-class  seats  in  the  Astrosphere's  Theatre.  /(  teas  desii^i 
to  resemble   the  interior  of  an  American  Airlines'  707  Astrojet;   will 
commodate  several  million  "passcm^crs"  on  tour  over  the  tiext  tico  >j< 


BUSINESS    SCREE 


^oderii  Sailors  of  Inner  Space 

I  Deep  Beneath  the  Oceans  of  the  \*  orld  "The  Submariners" 
of  I'.  S.  Navy  Play  Deadly  Serious  Game  of  Cat  an<l  Mouse 


n  1900,  after  several  unsuccess- 
}il  attempts.  John  Holland  was 
ole  to  prove  to  the  V.  S.  Navy 
lat  the  craft  he  had  designed  and 
uilt  to  submerge  and  operate  un- 
er  water  would  really  work.  To 
kany  forward-looking  naval  off- 
ers, the  potential  of  this  new  'sub- 
■lersible'  was  enormous.  And  yet 
,  I  is  likely  that,  even  in  their  wil- 
;st  dreams,  they  could  not  envi- 
jon  the  awesome  weapon  system 
jiat  is  the  modern  United  States 
lavy  submarine. 

I  Today's  submarines  are  faster. 
Cllcr  equipped  and  have  longer 
ndurance  than  ever  before.  The 
■  test  nuclear  powered  submarines 
^present  the  finest,  most  sophisti- 
.ited  vessels  in  the  fleet,  equipped 
ilh  the  up-to-date  accessories  of 
)ace  age  technology — the  most 
•nsitive  sonar  devices,  the  newest 
id  most  accurate  weapons  with 
imputerized  and  automated  tire 
mtrol  systems,  powerful,  silent 
repulsion  systems  and  hydrody- 
imically  streamlined  new  hull 
lapes  which  provide  stealth,  speed 
pd  maneuverability. 
I  Hold  First  Line  of  Defense 
I  Their  missions  range  from 
anding  at  the  Free  World's  first 
fie  of  defense  with  Polaris,  the 
eterrent-retaliatory  strategic  bal- 
Istic  missile,  to  constantly  patrol- 
ng  the  inner  space  of  the  oceans 
•  1  guard  against  any  would-be  ag- 
ressor  submarine  which  would 
ircaten  our  security. 

The  Submariners,  a  new.  half- 
i>ur  television  film,  produced  for 
le  Navy's  Chief  of  Information 
y  Sun  Dial  Films.  Inc.  tells  the 
ory  of  the  men  who  serve  aboard 
lese  complex,  specialized  under- 
ater  craft.  In  many  ways,  these 
len  are  unique.  They  must  meet 
le    highest    standards    of    intclli- 

lastcr  Chief  Petty  Officer   [played 
I  Al  llinkley,  h-ft)  at  chess  game 

ilh  nicmltf-r  of  the  ship's  compantj. 


gence.  physical  fitness  and  psy- 
chological stability.  They  receive 
the  equivalent  of  a  two  year  col- 
lege education,  and  then  spend 
more  time  in  on-the-job  training 
aboard  a  submarine  before  they 
win  the  coveted  dolphin  insignia 
of  the  Submariner. 

Meet  Todav's  "Submariners" 
The  film  centers  on  four  men 
in  the  crew  of  a  nuclear  fast  at- 
tack submarine  who  are  represent- 
ative of  today's  Submariners;  the 
Commanding  OfHcer.  in  charge  of 
thirty  million  dollars  worth  of  sub- 
marine; a  young  Lieutenant  who. 


Commanding  officer  of  sul>marine 
al   piriicopt    is  aclor  Peter  Collins. 

in  his  job  as  Diving  Officer  aboard 
an  attack  submarine,  takes  a  step 
or  two  beyond  the  risk  and  respon- 
sibilitv  of  the  averaee  man:  a  Mas- 
ter Chief  Petty  Officer  who  has 
been  in  submarines  since  World 
War  11  ...  on  purpose  .  .  .  be- 
cause he  likes  it  and  thinks  it 
worthwhile:  and  the  young  sonar 
technician  who.  at  21.  is  already 
becoming  e.xpert  in  the  incredible 
and  rapidly  expanding  new  science 
of  underwater  sound. 

The  Submariners  follows  these 
men  to  their  stations  inside  a  nu- 
clear attack  submarine  and  follows 
the  action  as  Narrator  Chris  Bohn. 
who  accompanies  the  crew,  des- 
cribes what  it  is  like  as  the  submar- 
ine, on  patrol  deep  beneath  the 
ocean's  surface,  detects  and  begins 
to  track  a  simulated  "enemy"  ag- 
gressor submarine  .  .  .  and  at- 
tempts to  destroy  it. 

New  Oe\elopnicnt  in  NN'arfare 

This  contest  of  submarine 
against  submarine  is  one  of  the 
newest  developments  in  underwa- 
ter warfare  and  has  been  likened 
to  a  game  of  cat  and  mouse,  where 
stealth  and  fast  reaction  time  are 
paramount.  Yet.  in  this  game, 
neither  opponent  can  see  the  other. 


SiicUur-potiend    l.S.    .Voty    attack    submarine    is    pictured 
while  on  surface  durine.  sea  trials.  (Official  I'.S.  Navy  photo.) 


and  as  depicted  in  the  film,  the 
outcome  depends  upon  the  capa- 
bility of  the  submarine's  sensors 
and  the  skill  of  the  men  who  use 
them. 

Written  by  Tom  Carroll.  Jr.  and 
directed  and  produced  by  Carl 
Ragsdale.  The  Submariners  is  en- 
hanced by  the  work  of  profession- 
al actors  who  appear  in  the  four 
key  roles  and  in  three  support- 
ing parts.  All  other  members  of 
the  submarine's  crew  were  played 
by  naval  personnel. 

Behind  the  Production  Line 

Research,  writing  and  photogra- 
phy took  Sun  Dial's  crews  from 
New  London.  Connecticut  and 
Washington.  D.C.  to  Charleston. 
South  Carolina.  Norfolk.  Virginia 
and  San  Juan.  Puerto  Rico  and 
abtiard  several  U.S.  Navy  sub- 
marines, includine  the  USS  Skip- 
jack. USS  Shark.  USS  Triton.  USS 
Guardfish.  and  USS  Tusk. 


Technical  assistance  was  pro- 
vided by  CDR  Paul  Barnes.  Public 
Affairs  ofiice.  on  the  staff  of  the 
Commander.  Submarine  Forces, 
U.S.   .Atlantic   Fleet.  • 


Cameraman  Glen  Kirkpatrick  liad 
to  lens  ■tome  of  the  important  scenes 
for  "The  Submariners"  in  the  tight 
confines  of  these  nuclear  vessels. 
He's  pictured  altove  while  at  work 
in   II   sidmiarine's  control  room.    .    . 


Sun  Dial  director-producer  Carl  Ragsdale  filming  underwater  sequence  of 
scale  motlels  of  submarines  as  they  perform  in  David  Taylor  Model  Basin. 


UMBER    5    ■    VOLUME    28 


49 


These    wastes    def\    nature's    work;       This    California    dump    hlot.s    land- 
scene  in  Eastern  Pennsylvania  dump.      scape  just  icest  of  Los  Angeles. 

Problem  for  America:  Our  Mounting  Wastes 

United  Action,  New  Methods  for  Solid  Waste  Management 
Are   Needed   as   Cities   Faoe   Menace   of   "Third   Pollution" 


■pOLLUTION      OF      THE      AlR      we 

•'-  breathe  and  of  the  land  and 
waters  which  sustain  us  is  rapidly 
achieving  crisis  proportions  in  the 
highly-populated  nations  of  the 
world.  In  the  United  States,  for 
example,  just  one  aspect  of  the 
problem  is  revealed  in  the  startl- 
ing fact  that  per  capita  production 
of  refuse  had  grown  from  2.75 
pounds  f>er  day  in  1920  to  4.5 
pounds  per  day  in  1965.  Refuse 
production  is  believed  to  be  in- 
creasing now  at  about  four  per 
cent  per  annum. 

The  current  annual  cost  to  the 
nation's  economy  of  refuse  collec- 
tion and  disposal  services  is  over 
$3  billion.  Among  public  services, 
this  amount  is  exceeded  only  by 
expenditures  for  schools  and 
roads! 

Public  Health  Is  .\ffected 

Storage,  collection  and  disposal 
of  solid  wastes  in  metropolitan 
areas  have  a  number  of  public 
health  implications,  many  of 
which  are  well  known.  One  of  the 
most  troublesome  of  these  stems 
from  the  increasing  extent  to 
which  urban,  suburban  and  rural 
areas  are  crowding  together,  leav- 


ing little  or  no  land  for  waste  de- 
position. Communities  are  being 
forced  to  realize  that  they  can  no 
longer  manage  waste  disposal  in- 
dependently. 

And,  within  recent  years,  there 
is  growing  concern  about  pollu- 
tion of  landscapes  by  automobile 
junkyards  and  other  visible  re- 
fuse heaps,  particularly  along  pri- 
mary and  secondary  roads.  Esti- 
mates indicate  17,726  refuse  areas 
along  interstate  highways  of  the 
nation  alone;  for  all  roads,  this 
number  could  be  multiplied  by  a 
factor  of  ten  or  more. 

A  Highly-Useful  New  Film 

A  specializing  producer  of  films 
who  has  earned  deserved  stature 
for  his  work  in  the  field  of  visual 
pollution  reports  and  studies  has 
given  us  an  important  new  film 
with  answers  to  the  problem  of 
solid  waste  management.  In  The 
Third  Pollution,  a  23-minute  color 
study,  Stuart  Finley  presents  the 
problems  and  provides  the  alterna- 
tives and  solutions  which  some 
communities  have  achieved. 

This  important  film  points  out 
that  burning  refuse  contributes  to 
air    pollution;    dumping    of    these 


Eastern    Penn-njlvania    solid   icaste    dump    pictured    in    "Third   Pollution." 


wastes  contaminates  ground  wa- 
ter supplies.  In  addition,  the  film 
shows  that  the  collection  and  dis- 
posal of  solid  wastes  is  expensive 
and  technically  challenging.  Fin- 
ley's  camera  takes  viewers  to 
municipalities  which  have  aban- 
doned earlier  haphazard  methods 
and  shows  how  they  have  switched 
to  more  sophisticated  public 
works  procedures. 

Awarded  a  "Golden  Eagle " 
The  film  has  earned  a  CINE 
"Golden  Eagle"  and  is  one  of  the 
pictures  representing  the  U.S.  at 
the  current  Edinburgh  Film  Festi- 
val. It  will  win  no  prizes  for 
"pretty"  pictures:  these  are  vistas 
of  ugliness,  of  the  aftermaths  of 
bottled,  canned  and  plastic-bound 
productivity  and  of  mounting 
heaps  of  rusting  autos. 

As  The  Third  Pollution  un- 
reels, it  is  obvious  that  America 
has  many  choices.  We  can  bury 
or  flush  our  wastes;  we  can  move 
them  to  more  convenient,  or  less 
undesirable,    dumping    points    by 


Protesting  citizens  ask  for  clean  air 
instead  of  pollution  from  the  Kenil- 
worth     Dump,     \Va.ihington.     D.C. 

wheels,  pipes,  or  barges.  We  can 
grind,  treat,  neutralize;  we  can 
even  re-use,  although  this  practice 
is  generally  getting  less  and  less 
encouragement. 

The  Public  Needs  to  Know 
A  pollution  control  unit,  to  be 
successful,  needs  the  support  of  a 
constituency.  This  means  a  con- 
tinuing program  of  public  educa- 
tion and  The  Third  Pollution  is  an 


important  first  step  which  ha^ 
taken  by  some  50  State  H 
Departments  and  by  an  incr^ 
number  of  other  print  buyer 

Worthy  of  note  and  a  ver 
portant  key  to  such  vitally-ni 
documentary  films  of  this  i> 
that   Finley's    pictures    takes  lu. 
zens  to   places   where   they  i/tr 
go    — -    in    fact,    where    can  • 
seldom  visit.  Ever  seen  the  S 
Island  Sanitary  Landfill? 

When    voting,    tax-paying  M' 
zens  have  seen  the  whole  c' 
23-minute    exposition    of    or 
their  most  critical  problems 
gain  real  knowledge  to  help  . 
their  actions,  to  help  make  b 
box   decisions.    Stuart   Finlcj  ._ 
again  developed  a  motion  pic  ire 
that  will  have  a  substantial  imw 
in    the    communities    where      is 
shown.  He  accomplished  this  al- 
so, in  The  Green  City  which  olc 
up  the  need  for  "green  spaces  io 
urban  areas. 

In  this  objectively-oriented  ra, 
there  is  no  "best"  procedureof- 
fered.  The  reason?  What  is  be  io 
one  community  may  not  suffic  in 
another.  There  is  no  sponsoiiip 
or  product;  the  film  was  prodied 
for  public  use.  The  technical  tc- 
curacy  of  The  Third  Pollution  at 
assured  through  continuous  it- 
sulfation  during  production  til 
the  American  Public  Works  Ac- 
ciation  and  the  Office  of  S  id 
Wastes  of  the  United  States  lb- 
lie  Health  Service. 

How  to  Acquire  This  Film 

Key  Facts:  The  Third  Pollun 
is  23  minutes,  color,  1 6mm.  Inl 
price  is  $225.  Free  preview-  pa 
to  purchase  through  Stuart  Firijr, 
Incorporated,  3428  ManslJd 
Road,  Falls  Church,  Virjiia 
22041.  ~  . 

*       *       * 

Exhibited  at  Edinburgh  Fesiil 
it  Since  the  above  text  was  t- 
pared,  we  have  been  advised  at 
The  Third  Pollution  is  an  offil 
United  States  entry  in  the  Eii- 
burgh  Film  Festival  being  lid 
August  20-Sept.  3  in  that  cit}  • 


A  LISTING  OF  SUSTAINING  MEMBERS  OF  THE 
INDUSTRY  FILM  PRODUCERS  ASSOCIATION 
Arriflex  Corp.  of  America  Filmservice  Laboratories 

Birns  and  Sawyer,  Inc.  General  Film  Laboratories 

Byron  Motion  Pictures.  Inc.  Division  of  DeLuxe  Labs. 

Cinema  Research  Corporation    Hollywood  Film  Company 
Cinesound  Corporation  Magnasync  Corporation 

Color  Reproduction  Company     Mole-Richardson  Company 
Consolidated  Film  Industries       SOS  Photo-Cine-Optics 


BUSINESS    SCREI 


Nov  Officers  to  Lead 


Robert  Hec-ker  Is  President; 

-ECTION    RESULTS   are   in 

-^  and  new  officers  have  assumed 
'leir  duties  in  the  national  head- 
iuarters  of  the  Industry  Film  Pro- 
ucers    Association.    Three    IFPA 

hapters     have     also     announced 

■  leir  new  slates  for  1967-68  as  des- 
Hbed  in  these  pages. 

'  Robert  Hecker  will  lead  IFPA 
:  luring  the  coming  year  as  Presi- 
ent-clect;  Ira  Thatcher  (United 
■ir  Lines )  is  our  new  Executive 
ice-President;  Roy  L.  Deets, 
'  iecled  for  his  third  consecutive 
frm,  continues  as  Editorial  Vice 
resident  and  is  now  also  Execu- 

■  k'e  Secretary  of  the  organization. 
;(itchell  Rose  (USAF  Space  Sys- 

■  |ms  Division )  is  our  new  Finan- 
!al  Vice-President/Treasurer;  and 
»mes  Newcom  (OM  Productions) 

•  ;ill  serve  as  Chapters  Vice-Presi- 
ent/Membership. 

I  Mrs.  Jackie  Stilwell  has  been  ap- 

■  pinted  Recording  Secretary. 

•  I    Installation   on   August   29th 

I  The  new  slate  was  officially  in- 
:  jailed  at  a  dinner  meeting  on 
.  jugust   29th,   hosted  by   the   San 

|rancisco  Chapter  membership  at 

te  Stagecoach  Restaurant  in  new 

^ells  Fargo  building  in  that  city. 

job  Day  of  the  Ampex  Corpora- 
.  on  was  the  guest  speaker  on  that 
lOppy  occasion;  Past  President 
.  pb  Gunther  introduced  the  new 

'fleers. 

,  Key  item  on  the  1967  calendar 
,|  the  forthcoming  annual  con- 
ipnlion  and  "Cindy"  awards  pro- 

iam  re-scheduled  for  San  Diego 
October.  These  sessions  will  be 
Id  at  the  Hilton  Inn  on  Mission 

,  Eight    Members   on   the   Board 

1  During  the  recent  balloting, 
fPA  members  also  voted  in  near- 
panimous  numbers  to  amend  the 
jganization's  bylaws,  increasing 
Board  of  Directors  from  five 
a  minimum  of  seven  members 
id  to  include  each  Chapter  Chair- 
an  on  the  National  Board  as  a 
jirector.  In  the  coming  year  there 
ill  be  eight  members  on  the 
oard,  thus  providing  a  broader 
ise  of  talent  and  experience  from 
hieh  to  draw  in  the  months  ahead, 
lans  are  also  underway  to  activate 
lie  approved  Board  of  Governors 
hich  has  as  its  nucleus  all  active 
jist  presidents  of  IFPA. 
]  The  Governors  will  be  able  to 
ive  more  continuity  to  the  overall 
lanning  and  policies  of  IFPA  than 
jin  be  accomplished  with  the  ycar- 
I  turnover  of  Officers.  One  of  the 
.St  Items  on  their  agenda  is  a  rc- 
jrite  of  Bylaws  to  bring  the  organi- 
jition  more  in  line  with  and  pre- 


UMBER    5    •    VOLUME   28 


IFPA  in  Year  Ahead 

Ira  Thatcher  Executive  V.P. 

pared  for  the  advancements  they 
will  make  and  participate  in  the 
fields  of  audio-visual  communica- 
tions. 

Members  of  the  new  Boards  of 
Directors  and  Governors  have  stat- 
ed in  their  studies  that  we  are  no 
longer  ju.sr  filmmakers —  we  are 
commiinicaiors.  As  such,  we  must 
stay  in  the  front  lines  of  the  com- 
munications arts. 

As  such,  IFPA  is  the  only  organ- 
ization covering  all  fields  of  non- 
theatrical  communications  from  the 
most  important  viewpoint  of  "soft- 
ware" —  the  ideas,  materials,  and 
information  that  goes  on  all  the 
new,  highly  sophisticated  pieces 
of  equipment  our  "hardware"  man- 
ufacturers are  inventing  and  mar- 
keting. 

There  is  a  great  and  vital  chal- 
lenge here  to  all  present  IFPA 
members — and  to  those  who 
COULD  join  us  in  meeting  the 
challenge.  Shall  our  communica- 
tions field  become  a  great  maze 
of  complex  instrumentation — or 
verdant  fields  of  knowledge  trans- 
mission? 

This  is  IFPA's  challenge — and 
yours!  Let's  join  forces!  • 

*  *      * 

Leading  the  Chapters 

'T'he  Los  Angeles,  San  Francis- 
■*-  CO  and  San  Diego  Chapters  of 
IFPA  have  all  completed  the  elec- 
tion of  new  officers  who  will  guide 
these  groups  through  the  coming 
year.  Here  are  the  new  Chapter 
leaders   for    1967-68: 

I.OS  ANGELES  CHAPTER: 

>  Harry  Poppe,  Jr.  is  the  new 
Chapter  Chairman;  Saul  Jacobs  is 
Program  Chairman;  Charles  Mc- 
Cronc,  Treasurer;  William  Brose, 
Publicity  Chairman;  and  Tom  Em- 
mett    is    Membership    Chairman. 

This  Chapter  will  soon  announce 
a  new  mailing  address  (separate 
from  that  of  the  National  offices) 
and  a  new  secretary. 

*  *      * 

SAN  FRANCISCO  CHARIER: 

Edward  Carroll  is  now  President 
of  this  Chapter.  Stan  .Ahlborn  will 
serve  as  Vice  President  of  Publi- 
city: Clay  Dudley,  Vice-President 
of  Membership;  Ray  Hollings- 
worth,  Vice-President  of  Program- 
ming; and  Mrs.  Louise  Corwell, 
Secretary-Treasurer. 

The  Golden  Gate  Chapter  was 
the  first  to  host  a  National  IFPA 
event  held  outside  the  Los  Angeles' 
area — national  officers  were  in- 
stalled at  a  dinner  in  San  Francisco 
on  .Aueust  29th. 


IF  PA  JOURNAL 


INDUSTRY    FILM    PRODUCERS    ASSOCIATION,    INC 


SAN  DIEGO  CHAFIER: 

This  areas  activities  are  led  by 
Stanley  Follis,  Chairman  of  the 
San  Diego  Chapter,  aided  by  Gene 
Leff,  Vice-Chairman  for  Programs; 
Jay  Skidmore,  heading  Member- 
ship;  Joe    DiRosa,    in   charge   of 


publicity;    and    Lutz    Winkler,    as 
Secretary-Treasurer. 

San  Diego  will  host  the  first  an- 
nual IFP.A  Conference  to  be  held 
outside  Los  Angeles.  The  conven- 
tion will  take  place  in  October, 
as  noted  in  the  story  below.         • 


8th  Annual  Convention  Opens  October  27th 

Vi'urkshop,  .Awards  on  Program  at  Hilton  Inn  in  San  Diego 


'T^Hi;  Eighth  Annual  Conven- 
-'-  TioN-Workshop  and  '"Cindy" 
awards  competition  of  the  Indus- 
try Film  Producers  will  be  held 
October  27-28  at  the  Hilton  Inn 
on  Mission  Bay  in  San  Diego,  Cal- 
ifornia. IFPA's  Board  of  Directors 
also  announced  a  new  deadline  for 
entry  of  films  for  "Cindy"  awards: 
September  lOr/i. 

Details  on  categories,  eligibility 
for  the  film  competition  are  given 
elsewhere  in  these  pages. 

It  is  also  stressed  that  room  res- 
ervations for  the  convention  pe- 
riod at  the  San  Diego  Hilton  must 
be  made  directly  with  the  Inn — - 
not  through  a  travel  agency  or  the 
Hilton  chain's  reservation  offices 
— to  qualify  for  the  IFPA  spe- 
cial rates.  Reservations  should  be 

made  before  October  1 6th. 
#        *        « 

Here  Are  the  Essential  Facts  on 
the  "Cindy"  Awards  Competition 

M-  For  the  first  time,  IFPA's 
"Cindy"  awards  competition  is 
open  to  all  non-theatrical  film- 
makers. They  have  previously 
been  closed  to  all  but  members 
of  the  association. 

Five  categories  of  films  will  be 
judged  and  the  winner  in  each 
category  will  receive  a  "Cindy" 
plaque,    with    "finalists"   receiving 


a  special  certificate.  Each  person 
who  contributed  to  a  winning  film 
will  also  receive  a  certificate  hon- 
oring their  individual  contribution. 
Duplicate  certificates  for  various 
members  of  a  winning  production 
team  will  be  made  available  at  a 
nominal  fee. 

Here  are  the  five  categories: 

1.  Public  Infor.mation:  these 
are  general-interest  films  aimed  at 
a  broad  audience:  they  may  have 
information  of  a  semi-technical  na- 
ture but  are  directed  to  a  general 
audience.  Example:  a  film  deal- 
ing with  orbital  flight  may  Include 
the  drama  and  suspense  but  not 
primarily  for  technical  informa- 
tion. "Company  image"  films  are 
also  in  this  category. 

2.  Technical  Information: 
this  includes  special-interest  films 
aimed  at  a  small  audience:  infor- 
mation is  stated  in  technical  lan- 
guage and  directed  to  a  group  of 
specialists.  The  ""engineering  re- 
port" film  belongs  here. 

Ti.  Sales  Promotion:  includes 
films  intended  to  sell  a  Sfwcific 
item  of  "hardware",  a  service  or 
product  line,  aimed  at  buying 
prospects.  "Company  image"  films 
created  to  sell  services  being  in 
this  category. 

4.  Training:  covers  the  "how- 


Discussing  convention  plans  {/  to  r):   Roy  Dccts,  editorial  vice-president, 
Rohirt  Hecker,  president;  and  San  Diego  chapter  chairman  Stanley  Follis 


THE     INDUSTRY 
FILM    PRODUCERS 
ASSOCIATION,   INC. 

NATIONAL  OFFICERS 
1967—  1968 

President 
Robert  Hecker 

«       *       * 
Executive  Vice-President 

Ira  Thatcher 
United  Air  Lines 

*  *       * 
Editorial  Nice-President 

and   Executive   Secretary 

Roy  L.  Deets 
Roy  Deets  &  Associates 

*  *       * 
Financial  Vice-President 

and  Treasurer 

Mitchell  Rose 

U.S.A. F.  Space  Systems  Div. 

*  *       * 
Chapters  \'.P. /Membership 

James  Newcom 
Q-M  Productions 

*  *       * 
Official  Publication 

Business  Screen  Magazine 

Address  Advertising  Inquiries 

to  Chicago  Publication  Office 

7064  Sheridan  Road  BIdg. 

Chicago,  111.  60626 


NATIONAL  CHAPTERS 

Los  Angeles  Chapter 

Harry  Poppe.  Chairman 

*  *       * 
Northern  California  Chapter 

Ed  Carroll,  Chairman 

*  *       * 
San  Diego  Chapter 

Stan  Follis.  Cliairman 

The  Eighth  Annual 
IFPA  CONFERENCE 

and 

1 0th  Anniversary 

Workshop  and  "Cindy" 

.Award  Competition 

October  27-28 

Hilton  Inn,  San  Diego 

California 


For  Information,  Write 

Industry  Film  Prods.  Assn. 

Post  Office  Box  1470 

Hollywood.  Calif.  90028 


The  "Cindy"  Awards: 

(CONTINUED       FROM       PAGE       51) 

to-do-it"  film;  designed  to  train 
in  some  specific  technique,  i.e.  fly- 
ing a  spacecraft,  landing  a  plane, 
soldering  a  connection,  etc. 

5.  Orientation  &  Indoctri- 
nation: The  "why-to-do-it  film 
may  teach,  but  not  specifics.  It 
gives  broad  background,  an  intro- 
duction to  or  overview  of  a  tech- 
nique or  system  or  philosophy. 
Films  which  present  ideas,  con- 
sider their  broad  aspects  and  pre- 
pare the  viewer  for  more  specific 
data  are  in  this  group. 
*        *        * 

Rules  and  Requirements 

1.  Anyone  may  enter  one  or 
more  non-theatrical  films.  All 
films  must,  however,  be  16mm 
prints  with  optical  sound  tracks. 

2.  All  films  must  be  accompa- 
nied by  official  entry  form,  prop- 
erly filled  out.  or  a  duplicate  of 
same.  Write,  wire  or  phone:  IFPA 
Film  Competition  Chairman.  P.O. 
Box  1470,  Hollywood.  Calif. 

3.  An  entry  fee  of  515  for 
IFPA  members  and  $25  for  non- 
members  must  accompany  each 
film  when  entered.  All  films  must 
be  insured.  IFPA  will  not  be  re- 
sponsible for  prints  lost  in  ship- 
ment. 

4.  The  deadline  for  entry  is 
September  10,  1967.  The  film 
must  be  at  the  IFPA  Hollywood 
Post  Office  Box  (see  above)  by 
that  date. 

5.  All  films  must  have  been 
completed  for  release  (or.  in  the 
case  of  military  subjects,  declassi- 
fied for  general  release)  during 
the  period  of  January  1.  1966  to 
June  30.  1967.  No  films  com- 
pleted before  or  after  these  dates 
are  eligible  for  this  year's  compe- 
tition. • 

:;=  *  * 

San  Diego  Chapter  Is  Host  as 
Group  Tours  Photography  House 

^  The  San  Diego  Chapter  meeting 
in  August  brought  two  top  officers 
of  IFPA  to  that  city  as  National 
President-Elect  Robert  Hecker  and 
your  re-elected  Editorial  Vice- 
President.  Roy  Deets.  were  on 
hand  to  tour  facilities  for  the  Octo- 
ber National  Conference.  Chapter 
chairman  Stanley  Follis  was  their 
host  and  guide.  The  session  was 
held  in  the  recently-completed  fac- 
ilities of  Photography  House, 
whose  three  co-owners  (Gene  Leff. 
Harvey  Weber  and  Henry  Wake- 
field )  are  all  active  IFPA  mem- 
bers. 

At    this    meeting.    Bob    Hecker 


Pictured  at  San  Diego  meeting  {I  to  r);  Roy  L.  Deris,  editorial  cice-pr 
dent:  Hciinj  Wakefield  of  Plwtosraphij  House:  IFPA  president  Rol 
Hecker:  San  DieRo  Citapter  ehairman  Stanley  Follis:  Gene  Leff  and  Han 
Weber  of  Photography   House,   who   were  hosts  for  this  August  sessi 


told  chapter  members  of  plans  now 
being  carried  out  in  both  national 
offices  and  in  local  chapters  to 
make  the  coming  year  ""an  histori- 
cal step  forward  for  IFPA."" 

The  proud  owners  of  Photogra- 
phy House  escorted  their  guests 
around  the  various  photographic 
and  film  lab  facilities  available. 
Their  setup  was  interesting,  since 
several  organizations  share  the 
same  group  of  buildings,  all  repre- 
senting crafts  working  in  film  pro- 
duction requirements  such  as 
graphic  arts,  cameramen,  models. 
16mm  lab  facilities,  etc. 

Each  of  these  concerns  work  to- 
gether on  productions  as  well  as 


on  their  separate  accounts.  Gi 
Leff  and  Photography  House, 
example,  are  filming  all  San  Dit 
Chargers'  professional  foot! 
games  as  well  as  other  publicity 
signments  connected  with  this  A 
pro  team.  To  round  out  this  Ch 
ter  meeting.  Leff  projected  a  s 
cial  NFL  film  containing  some 
the  most  exciting  and  spectacu 
footage  of  the  pro  game. 

There's  new  enthusiasm  brew 
within  the  San  Diego  membersb 
heightened  by  the  National  Offic 
acceptance  of  their  invitation 
host  the  1967  Conference.  They 
going  ""all  out"  to  provide  us  w 
a  great  meeting! 


Meet  Bob  Hecker:  IFPA's  New  President 


Tt  is  Difficult  to  Say  exactly 
-'-  when  Bob  Hecker's  interest  in 
audio-visual  communications  be- 
gan. However,  we  do  know  that  as 
a  senior  at  Polytechnics  High 
School  in  Long  Beach.  California, 
he  was  a  photographer  on  the 
school  paper,  while  at  the  same 
time,  he  was  winning  letters  in 
cross-country  and  track. 

World  War  II  interrupted  his 
first  year  at  Long  Beach  City  Col- 
lege,  and   he  enlisted   in   the   Air 

Robert  Hecker,  president  of  the 
Industry  Film  Producers  Assn. 


Force    as    an    Air    Cadet.    Wh 
completing  two  tours  of  duty 
ins   in   the    European   Theatre 
Operations,   he    was   awarded 
.Air  Medals,  a  Distinguished  I 
ing  Cross,  and  a  Silver  Star, 
presently  is  a  Lt.  Colonel  in 
.Air  Force   Reserve,   serving  as 
motion  picture  production  offic. 
Bob  says  if  things  get  too  roul 
for  him  in  IFPA.  he  can  always  ;- 
ply  for  return  to  active  duty. 

Following  the  war.  Hecker  «• 
rolled  in  the  Pasadena  Playhoi; 
School  of  Theatre.  He  gradual  I 
in  1947  and  went  on  to  compli: 
a  post-graduate  course  in  prodi- 
tion  and  direction.  During  this  fill 
year,  he  began  working  part-tii: 
for  the  Mutual  Broadcasting  S;- 
tem's  radio  production  depai 
ment. 

To  further  round  out  his  sho- 
biz  knowledge,  he  studied  niu 
at  nights  at  the  Westlake  Colic 
of  Music  and  the  .American  Opt 
Lab — while  working  full-time  I 
Mutual. 

It  was  while  working  for  Ml' 
that    Bob    first    became    invoK 
with    his    present    occupation 


52 


BUSINESS   SCRE( 


We're  constantly  in  hot  water. 
If  we  weren't,  we'd  be  in  hot  water. 


Kodak  engineers  came  up  with  the 
high-temperature  ME-4  Process — one 
of  the  biggest  advances  in  modern 
motion  picture  film  technology.  And 
these  same  Kodak  engineers  are  stay- 
ing with  it  —  playing  with  it,  putting 
thousands  of  feet  through  it.  They  know 
it  holds  the  key  to  a  whole  new  way  of 
looking  at  color  reversal  film. 


But  what  does  the  process  mean  to 
you?  As  a  cinematographer.  you'll  ap- 
preciate the  obvious  benefits  of  putting 
the  film  through  a  hardening  bath  be- 
fore first  development — reduced  skiv- 
ing and  processing  dirt,  less  abrasion, 
cleaner  film.  Prehardening  also  means 
that  the  process  can  be  operated  at 
higher  temperatures,   cutting  access 


time  by  about  two-thirds. 

Kodak  knows  that  only  through  un- 
remitting effort  and  well-directed  imag- 
ination can  we  be  of  service  to  you. 
And  we  know  where  your  needs  are 
because  we  have  a  direct  line  to  you 
through  our  motion  picture  engi- 
neers in  the  offices  listed  below. 
EASTMAN  KODAK  COMPANY 


ATIANTA  S3I5  l>«otMr.«  Ifduilnol  Bl.d  .  Ckon'ble.,  300O5.  404—01  7.52II      CHICAGO    1901  W«ii  JJnd  Si .  Ool  Bfool.  40S23.  313— 4S4  mOO 

OAUAS  UOOCtiki' Sc"'<9>>d.'SZlSi314-fl  I  3331.     HOllTWOOD  6106  Sonto  Mcnico  BM  .  n036.  313— 4«4.«I31. 

NEW  TOIK   300  Po'L  A.«.  1X17,  313— UU  7  7090.     SAN  ftANCISCO    3360  Van  Nait  A.i.  «41I9,  4IS-77>  WU 


MMBER    5    ■    VOLUME    28 


LAND  OF  EXPO 

IN  CANADA  . . . 

IT'S  CRAWLEY 

28  years  young,  over  1,800 

business  films  produced 

m  16mm,  35mm,  70mm. 

4-  ^  ^ 

Our  own  stages . . .  animation 
. . .  music  . . .  color  processing 
interneg  prints . . .  stock  shot 

library  . . .  the  works. 

^       4^       ^ 

Producers  of  the  big  film 
shows  for  three  EXPO 
pavilions  ...  the  Canadian 
Government,  Kodak,  and 
the  Canadian  National 
Railways . . . 

>       ♦       ♦ 

So,  for  information  cibout 

production  in  or  about  Canada 

write  to .  .  . 

CRAWLEY  FILMS  LIMITED 

19    FAIRMONT    AVENUE 

OTTAWA,    ONTARIO 

CANADA 

TORONTO  —  MONTREAL 


Meet  Robert  Hecker: 

(continued  from  page  52) 
writing.  He  was  assistant  director 
on  "The  Count  of  Monte  Cristo" 
when  the  producers  ran  into  trou- 
ble getting  good  scripts.  So,  Hecker 
began  writing  them  and  the  pro- 
ducers were  happy  with  his  work. 
Branching  out,  Bob's  radio  credits 
included  such  shows  as  "Let 
George  Do  It",  "Family  Theatre", 
"Behind  The  Story",  "Suspense", 
"The  Whistler",  and  others. 

Then,  the  bottom  fell  out  of 
dramatic  radio  and,  having  re- 
cently acquired  a  bride  (who  he 
had  met  in  short  story  writing 
class,  naturally),  Bob  decided  he'd 
rather  switch  to  television  than 
tight  a  declining  radio  market.  His 
TV  writing  credits  include  Schlitz 
Theatre,  Fireside  Theatre.  Ford 
Theatre.  Salute  To  Reservists, 
Space  Patrol,  and  Man  in  Space. 
An    Aerospace   Film   Maker 

Because  of  his  extensive  first- 
hand knowledge  of  aircraft  and  its 
specialized  terminology  (along  with 
his  outstanding  abilities  at  writing 
visuals).  Bob  Hecker  was  enticed 
into  joining  the  Lockheed  Missile 
System  Division  as  a  writer-pro- 
ducer-director of  informational 
motion  pictures. 

He  quickly  worked  his  way  up  to 
head  the  writer-director  section  of 
Lockheed,  but  when  it  was  decided 
to  move  his  division  to  San  Fran- 
cisco, Bob  joined  the  writing  sec- 
tion of  the  famed  Lookout  Moun- 
tain Air  Force  Station. 

Sened    With    Glenn    Miller 

After  two  years  of  turning  out 
Air  Force  and  Atomic  Energy 
films,  plus  adding  two  children  to 
his  family  group,  Hecker  joined 
his  former  Lockheed  boss  in  the 
newly-formed  Glenn  E.  Miller  Pro- 
ductions. 

Here,  he  not  only  had  the  usual 
writing-directing    chores,    but    he 


also    conceived    and    carried    •  t 
special    effects    photography     i 
films  on  missiles  and  space  p 
jects. 

Now   a    Free    Lance    Writer 

Seven  years   ago.   Bob  decii  ] 
to  strike  out  on  his  own  as  a  fr 
lance  writer.  Though   he  sa\^ 
hasn't   made   a   fortune   from 
writing,  it  has  enabled  him  in 
come   personally   acquainted 
almost   every    informational    li 
maker  in  the  country.  Additiona 
his  scripts  have  brought  many  h 
ors  to  him  through  winning  awa  ^ 
from  the  American  Film  Festi' 
Columbus  Film  Festival,  and    . 
San    Francisco    Film    Festival    - 
along  with  several  "Cindy's"  fr  i, 
the  Industry  Film  Producers 
sociation. 

When    our   new   President  >| 
asked  what  he  thought  of  IFPJJ 
future.  Bob  said:  "To  me,  an  i 
ganization  is  not  functioning  priMI 
erly  unless  it  is  doing  a  good   }| 
for    its    members.    Your    recci 
elected  Board  of  Directors  tlv 
they  know  what  IFPA  is  capa . 
of  achieving. 

"It  is  loaded   with  potential 

"We  intend  doing  our  best  to  c 
that  it  moves  closer  to  its  potenj 
of  the  future.  And  it  can  only  3 
this  by  fulfilling  its  obligations  m 
That  is  the  key  to  the  future."  1 

*      *     * 
Sorry,  AH  Roles  Have  Been  C  t 
for  This  State  Department  Fil 
■ft-  We're  hearing  about  an  in:  ■ 
esting  new  training  film  whicli   . 
U.S.  State  Department  is  makg 
for   its   Foreign   Service   Offici.. 
This    subject   will   be   used    in  a, 
training     program     endorsed    yl 
State's    Incentive   Board   and   'll| 
show   compromising   situations  nl 
which  diplomats  are  likely  to  f  J 
themselves.  There's  one  course 
unmarried    officers,    another    (C 
will    be    helpful    to    family    mi. 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"® 

Area  Code  213/459-1019 

.  .  .  will  handle  with  care,  all  your  West  Coast  production 
requirements  —  negotiate  name  talent  —  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film  Production  Services  &  A-V  Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


54 


BUSINESS    SCREI 


JUST  ANOTHER  REFLEX  BNC? 

NO!  There  are  a  few  differences.  To  start  with, 
ours  is  the  quietest.  For  more  than  a  quarter  of  a 
century  the  BNC  was  the  standard  of  "noiseless- 
ness"  by  which  all  othercameras  have  been  judged. 
Other  BNC  reflex  conversions  try  to  come  close  to 
the  BNC.  The  CSC  REFLEX  BNC  doesn't  just  equal 
the  BNC,  it  surpasses  the  BNC  —  it  is  the  new  stand- 
ard for  others  to  try  to  equal. 

Secondly,  our  BNC  has  a  variable  mirror  shutter. 
We  feel  that  forcing  a  cameraman  to  shoot  with  a 
175  degree  shutter  at  24fps  is  ridiculous.  Using  ND 
filters  and  varying  "f"  stops  just  Isn't  enough.  Our 
conversion  is  truly  professional —designed  for  pro- 
fessionals. 

A  word  about  our  reflex  optical  system  —  superb! 
Don't  just  take  our  word  for  it.  Compare!  Look 
through  the  focusing  tube  of  a  "racked-over"  BNC, 
ora  Mark  II,  oran  Arri,  orany  BNC  reflex  conversion 
-the  CSC  REFLEX  BNC  has  the  brightest,  clearest 
ground  glass  image. 

We  have  even  developed  an  advanced  lens  locking 
device  for  our  camera.  It  can  take  lenses  from 
20mm  up  — it  can  even  take  heavy  zoom  lenses  like 
the  Angenieux  25mm/250mm  without  any  need 
for  support  brackets. 

Mitchell  makes  great  cameras.  The  BNC  is  incom- 
parable. CSC  has  maintained  Mitchell  quality  levels 
throughout  the  conversion  with  all  of  the  original 
BNC  features  intact  .  .  .  even  down  to  our  steel 
washers  that  have  been  hardened  and  precision 
ground  for  a  lifetime  of  smooth  operation. 

The  CSC  REFLEX  BNC  -  just  another  reflex  BNC? 
Hardly!  Just  compare.  See  It  now!  Rent  it!  Convert 
your  BNC!  Call  CSC  at  212  PLaza  7-0906. 

CAMERA  SERVICE  CENTER,  INC., 
333  West  52nd  Street,  New  York,   N.  Y.  10019 

CANADIAN   AFFILIATE:   CINEVISION   LTEE.,   MONTREAL 


. . .  even  the  steel  washers  have  been  hardened  and  precision  ground 


VOLUME    28 


55 


FOCUS    ON    HUNGARY,    CZECHOSLOVAKIA    AND    POLAND 

A  Documentary  Film  Maker  Reports  on 
Production  Behind  the  "Iron  Curtain" 

by   Lee   R.    Bobker,    President,    Vision    Associates 


ABOUT  A  Year  Ago,  Vision 
Associates  were  aslced  by  the 
McGraw-Hill  Book  Company  to 
prepare  three  short  motion  pic- 
tures (20  minutes  each)  for  dis- 
tribution to  high  schools  on  the 
subject  of  life  in  Czechoslovakia, 
Hungary  and  Poland,  as  these 
countries  are  today.  We  approach- 
ed this  with  some  trepidation.  It 
has  always  been  our  policy  to 
strive  for  total  honesty  as  much 
as  possible.  There  were  two  ques- 
tions uppermost  in  our  minds: 

( 1 )  Would  the  client  and  the 
academic  advisors  accept  films 
which  might  turn  out  to  be  quite 
positive  in  their  content  as  re- 
gards life  in  these  Eastern  Euro- 
pean lands? 

(2)  Would  the  countries  them- 
selves permit  us  to  photograph 
those  negative  aspects  which  ex- 
ist? 

Embassy  Officials  Cooperated 
Within  a  period  of  six  months, 
both  Ann  Eisner  (my  assistant  di- 
rector) and  myself  got  to  know 
representatives  of  the  three  gov- 
ernments involved  very  weil.  To 
our  admitted  surprise  and  pleas- 
ure, each  of  them  —  Andrej  Kon- 
opacki.  First  Secretary  of  the  Po- 
lish Embassy;  Sandor  Antal,  Cul- 
tural and  Scientific  Attache  of  the 
Hungarian  Embassy;  and  Franti- 
sek  Pavlis.  Cultural  Attache  of  the 
Czech  Embassy  —  proved  most 
cooperative  and  extremely  excited 
about  the  project. 

They    offered    all    possible    co- 


operation and  made  relatively  few 
demands  of  us.  They  spent  a  great 
deal  of  time  working  on  scripts 
with  me  and  suggested  changes  in 
the  interest  of  accuracy,  making 
no  demands  and  asking  for  no 
veto  power. 

When  1  had  written  scripts  that 
seemed  to  me  to  be  creative  and 
viable  film  instruments,  these  were 
sent  to  Edward  Meell.  project  su- 
pervisor at  McGraw-Hill  and  to 
Dr.  Clyde  Kohn  of  the  University 
of  Iowa,  prime  advisor  in  the  so- 
cial studies  area.  Again,  a  few 
minor  corrections  were  made  and 
we  were  ready  for  the  field. 

Enlisted  Local  Film  Units 

Ann  Eisner  set  up  the  entire 
project  via  phone  and  cable  with 
local  film  units  in  Warsaw,  Buda- 
pest and  Prague.  We  arranged  to 
have  production  supervisors  do 
the  initial  scouting  and  prepara- 
tion against  the  scripts.  They  were 
to  meet  us  at  their  respective  bor- 
der with  interpreters. 

Having  had  considerably  more 
difficulties  in  arranging  film  work 
in  India,  we  were  really  amazed 
that  everything  had  gone  so 
smoothly.  We  flew  to  Vienna  with 
Ann  and  were  met  by  Herbert 
Raditschnig,  our  European  cam- 
eraman. Armed  with  an  Arriflex, 
a  Bolex,  a  case  of  Quartz  Lights 
and  boundless  enthusiasm,  we 
headed  for  the  Hungarian  bor- 
der. 

On  our  approach,  sighting  arm- 


"The  Feast  of  the  Holy  Body"  a  religious  processional  in  Warsaw  is  filmed 
btj  cameraman  Herbert  Raditschnig  and  assistant  director  Ann  Eisner  {left). 


ed  guards  with  Tommy  guns,  my 
first  thought  was  "now  the  fun 
begins",  but  our  advance  prepa- 
rations began  to  pay  oft.  The  bor- 
der people  had  been  notified  by 
Hungarofilm  to  expedite  us  and 
wc  were  cleared  in  six  minutes 
without  opening  a  single  equip- 
ment case. 

A  pleasant  drive  through  lush 
Hungarian  farm  country  brought 
us  to  Budapest  ...  a  gorgeous  city 
full  of  life  and  vitality  and  with 
a  burgeoning  economy.  Our  first 
day  was  spent  meeting  many  of 
the  people  at  Hungarofilm.  They 
went  out  of  their  way  to  make  us 
feel  very  welcome.  We  were  asked 


Lee  Bobker  waves  goodbye  to  friends 
at  the  Hungarian  farm  cooperative. 

to  attend  a  final  script  conference 
at  the  Foreign  Ministry  to  assure 
them  that  the  submitted  script  was 
indeed  the  film  we  intended  to 
shoot.  Again,  a  few  corrections 
were  made  to  up-date  some  of  the 
facts  in  the  script,  which  I  later 
cross-checked  and  found  to  be  cor- 
rect. We  were  ready  to  shoot. 
Filming  a  Cooperative  Farm 

Oskar  Barek.  an  experienced 
professional  production  manager 
was  assigned  to  us  and  we  drove 
down  to  the  farm  country  where 
the  story  took  place.  Based  on 
my  research,  I  had  chosen  to  cen- 
ter the  film  around  the  develop- 
ment of  cooperative  farming  in 
Hungary  and  the  problems  faced 
by  an  agricultural  nation  seeking 
to  industrialize. 

Barek  arranged  with  a  family 
in  the  town  of  Harta,  60  miles 
south  of  Budapest,  to  be  the  cen- 
tral characters  in  the  film.  Through 
their  eyes,  we  were  able  to  freely 
lens  cooperative  farming  and  the 
pressures  luring  young  people 
away  from  the  land.  Wherever  we 
went,  we  were  freely  and  openly 
welcomed.  The  so-called  "secret 
police"  atmosphere  was  certainly 
not  evident  in  this  area.  We  were 
permitted  to  shoot  everything  we 


.\  pau;,e  ijctwccu  .scenes  lut  lUulaj  1 
street  (l  to  r):  Oskar  Barek,  j. - 
duction  manager  from  Hungarofi,  ; 
Ann  Eisner  and  Herbert  Raditschi  . 

wanted;  completed  this  film  in  f ; 
shooting  days. 

We  then  drove  north  from  1  - 
dapest  and  crossed  the  border  ii  i 
Czechoslovakia  where  an  cm 
brighter  surprise  awaited  us.  Cr 
production  manager,  Stefan  G  - 
perek,  was  unable  to  speak  Ei- 
lish  and  had  brought  along  a  sp  ■ 
tacularly  beautiful,  21 -year-old  ■ 
terpreter,  Magda  Margalova,  mi 
skirt  and  all! 

Here  again,  everything  was  > 
well  arranged  that  we  could  be  • 
shooting  two  hours  after 
crossed  the  border.  The  croisi: 
was  a  10-minute  operation,  agii 
expedited  by  Gasperek  and  M- 
galova.  We  looked  to  the  thi: 
distinct  areas  of  this  new  coun  ■ 
for  much  more  complicated  ope  • 
tions  than  heretofore. 

Czech  Youth  Going  to  Cities 

Here,  our  story  deals  with  i 
desires  of  Czech  youth  to  stay  i : 
of  farming  and  to  leave  the  t  ■ 
ditional   crafts   for   more   exciti: 
city  life.   We  also  sought  to  e 
phasize  the  problems  faced  by  i 
nation  which  had  an  existing    ■ 
dustrial  base  to  maintain  its  ag- 
culture   and   its   traditional   craf .  I 
We    filmed    in   Ostrava,    the   ci' 
mining  center  and  at  Kosicc.  i 
country's  big  steel  center.  Mode- 
plants  impressed  us  with  the  bi 
geoning  of  industry  in  this  sni 
country.  Again,  there  was  no  : 
tempt  to  prevent  us  from  filmi ;  j 

(CONTINUED    ON    NEXT    PAGl    I 


Focus  on   molten   steel  for  a  s(' 
in  the  Kosice,  Czechoslovakia  in. 


56 


BUSINESS    SCREE 


You've  got  a  roomful  of  people  waiting . . . 


This  is  the  projector  you  can 
count  on  to  work  right  when 
you   push   the    button.   The 
Kodak  Pageant  Projector. 
The  one  with  the  sound  system 
that's  built  to  last  for  the  hfe  of  the 
machine.  With  no  tubes  to  fail.  With  an 
exciter  lamp  that  keeps  working.  With  a 
special  sound-focusing  lever  that  lets  you 
tune  in  the  sound  track  exactly  right.  This 


is  the  one  backed  by  factory-trained 
Kodak  audiovisual  dealers,  who 
understand  your  needs  and  prob- 
lems and  are  eager  to  help. 
Call  your  Kodak  audiovisual  dealer 
and  ask  for  a  Pageant  Projector  demonstra- 
tion. If  you  don't  know  who  your 
dealer  is,  write  us. 
HAS  I  MAN  KODAK  COMPANY 
Rochester,  N.Y.  14650 


4UMBER    5    •   VOLUME    28 


57 


Stan  is  currently  starring  in 
"The  3   Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can-    : 
cer  of  the  colon.  If  you  have    j 
a  story  to  tell,  give  us  a  call    \ 
and  we'll  put  Stan  to  work  on    '• 
■    it ...  or  Dorse  or  Bob  or  Len 
j    or  Andy  or  Vic  or  Mik  or  lay 
'■    or  Al  or  Mike  or  Bruce  or    -. 
Tom  or  Jerry  or  Dave  or  Bun    ! 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPORATION 
FILM  DESIGNERS  *  * 
DIVISION  *  &  ±  *  & 
7000  SANTA  MONICA 
BLVD  i  HOLLYWOOD 
CALIFORNIA  i  90038 
Hollywood  3=3282    «  A 


Producing  Films 
in  Eastern  Europe: 

(CONTINUED    FROM    PACE    56) 

anything  except  a  new  steel  proc- 
ess that  is  internationally  patented 
{ and  can  be  bought  by  any  nation 
in  the  world)  but  cannot  be  pho- 
tographed. Censorship  here  was 
economic  and  not  political. 

After  completing  a  third  of  the 
Czech  film,  we  drove  into  Poland. 
Again,  we  were  met  by  a  brilliant 
and  effective  production  manager, 
Marian  Lisowski  and  a  charming 
interpreter.  Poland  was  the  most 
complex  of  all  to  film.  Our  story 
dealt  with  three  generations  ,  .  . 
an  old  farmer  living  near  Lublin 
who  has  seen  his  son  and  grand- 
son desert  the  farm.  He  views  the 
cooperatives  with  distaste.  His  son 
is  living  on  the  other  side  of  Po- 
land, in  Wroclaw,  where  he  has 
come  to  work  in  the  factories.  The 
grandson  wishes  to  attend  the  uni- 
versity, to  become  an  engineer 
and  live  near  Warsaw. 

Poland  Has  Economic  Problem 

Through  this  story,  we  hope  to 
demonstrate  the  severe  economic 
problems  of  Poland,  i.e.  an  agri- 
cultural nation  whose  farmers  re- 
sent the  cooperative  method;  a 
faltering  and  primitive  attempt  to 
compete  industrially  with  its  neigh- 
bors, further  complicated  by  the 
desire  of  the  State  to  produce 
more  engineers  and  technical  men. 

Our  production  man  had  pre- 
pared exceedingly  well:  we  filmed 
the  old  farmer  near  Lublin  and 
then  completed  a  very  exciting  se- 
quence with  another  family,  osten- 
sibly the  son  and  grandson  in 
Wroclaw.  There  was  even  a  strong 
family  resemblance  between  these 
totally  unrelated  Poles. 

Accommodations  in  Poland  fell 
far   below   earlier   high   standards 


Cameraman  Raditschnig  with  Arri. . . 

of  the  previous  lands.  Economical- 
ly, Poland  seemed  in  the  worst 
shape  of  the  three  countries  but 
politically,  if  anything,  it  was  the 
freest.  The  Poles  were  incredibly 
warm  and  open  ...  we  were  con- 
tinually being  invited  to  supper 
at  the  farms  where  we  worked.  In 
Warsaw,  presumably  chafing  un- 
der a  government  restrictive  to- 
ward religion,  we  freely  lensed  a 
Catholic  mass  on  a  Catholic  holi- 
day with  well  over  150,000  Poles 
attending  in  the  main  square. 

Trying  to  get  a  high-angle  view 
of  this  throng,  we  chose  a  house 
on  the  square  at  random,  walked 
up  to  the  second  floor  and  knocked 
on  the  door.  Explaining  who  we 
were  and  what  we  wanted,  we 
found  the  word  "American"  a  fan- 
tastic "open  sesame."  We  were  in- 
vited in,  given  the  best  table  in 
the  house  to  stand  on  for  a  bet- 
ter angle  and  on  completing  our 
shots,  invited  to  lunch! 

On  our  return  to  Czechoslo- 
vakia, we  photographed  the  beau- 
tiful town  of  Zelezney  Brod,  cen- 
ter of  glass-making  crafts,  again 
with  a  wonderfully  cooperative 
and  warm  family.  We  completed 
our  assignment  in  Prague. 

Our  overall  impressions:  in  all 


Preparing  to  shoot  a  film  scene  on  farm  cooperative  in  Harta,  Hungary. 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND   RECORDINGS 


three  countries  the  people  were  ■ 
credibly  pro-American  and  wa  i 
towards    us.    They    are    genera; 
optimistic  and  their  conditions  f 
national  life  certainly  on  the  i . 
swing.  We  filmed  in  schools,  frd 
the    primary    grades    through    I: 
university  in  all  countries.  At  ;i 
age   level,   the   student   body   v , 
quite   equivalent   to   those   in  t;i 
country.    We   found   them   inte  •  \ 
gent,  cheerful  (with  a  good  ser 
of    humor)     and    very    "hipp' 
There  is  little  evidence  of  the  Ri 
sian     presence     visually.     Almi 
everywhere  the  people  spoke  fr( 
ly  and  critically  about  their  ov 
governments   and   Russia,   just 
we  do  at  home.  There  seemed     , 
be  no  atmosphere  of  fear  or  t 
so-called  "Iron  Curtain"  philos 
phy. 

Film  Industries  Are  Alive! 
Needless  to  say,  film  industri 
in  all  three  countries  is  very  mu 
alive  and  filled  with  young,  ci 
ative  talent.  Again,  the  intere; 
ing  fact  was  that  we  were  accor 
ed  not  only  courtesy  and  welcor 
but  were  permitted  to  shoot  an 
thing  and  everywhere.  The  more 
travel,  the  more  I  think  the  "Iri 
Curtain"  is  a  figment  of  som 
body's  bad  imagination. 


Scene    from    "Steel    Town"    whii 
won  2nd  prize  in  Social  lnfomwti< 

5TH   LABOR   FILM   FESTIVA 

(continued  from  page  14 
ceived  a  second  prize  (in  Safety 
Accident  Prevention)  when  5//; 
and  Falls,  produced  for  the  Bs 
System,  won  that  honor  for  Pa 
thenon  Pictures,  Hollywood.  Hut 
ga,  produced  by  King  Screen  Pn 
ductions,  Seattle,  received  a  thu 
award  among  Trade  Union  Sul 
jects.  O.  H.  Coelln,  editor  i 
Business  Screen  and  U.S.  del 
gate  to  the  Festival,  accepted  the^ 
awards  on  behalf  of  the  Unite 
States  entrants  and  the  Council  c 
International  Nontheatrical  Event 
Other  awards  included  a  thii 
prize  to  Kantatiskiwa,  a  40-minu' 
film  submitted  by  the  Intematioi 
al  Labor  Office  in  the  Worker 
Aid  &  Welfare  category;  the  sam 
sponsor  won  a  second  prize  fc 
A  Day  Like  Any  Other,  entere 
in  the  Films  for  Education  grouj. 


S8 


BUSINESS   SCREEI 


ma^ 


This  time,  we  decided  to  list  the  ™ 

professional  motion  picture  equipment 
you  can't  buy  or  rent  from  Camera  Mart. 


You  say  there's  nothing  on  the  list?  You're  right. 
Because  if  it's  worth  renting  or  buying,  we  stock  it. 

But  if  you  should  ask  for  something  that  we  don't  have 
in  stock,  relax.  We'll  get  that  for  you,  too.  Either 
way,  you  get  what  you  want  ot  Camera  Mart.  And  that 
includes  lightweight,  portable  equipment.  Things  like 
Arriflex,  Eclair,  Colortran,  Mitchell,  Nagra  Sound 
Recorders  and  Wireless  Mike  Systems.  We  also  carry 
Elemack  and  Colortran  Dollies  . . .  and  battery-operated 
portable  Sun  Guns  and  long  ronge  Angenieux  Zoom  lenses  and 
many  more. 

Now  thai  you  know  we  hove  everything,  you  only  have 
port  of  the  story.  The  rest  is  the  extra  service  and  dependability 
that  con  mean  the  difference  between  getting  the  job  done  right 
or  not . . .  service  other  dealers  only  talk  about.  Call  us  and  see. 


IHK 


CAMERA  MART 


INC. 


1845  BROADWAY  (60tfi  ST.)  NEW  YORK.  NY.  !0023       2127576977 

SALES     SERVICE  O  RENTALS 


lUMBER   S    •   VOLUME    28 


n 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 

American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,  SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST  FORTY- FOURTH   STREET, 
NEW  YORK,  N.Y.10017«(212)  MU2-4450 


Quality  . . . 

TIME  AFTER  TIME,  IN  TIME 


at 


IMlcii 


i5^ix-.:^<«    i-tjs^^ 


iTsic:. 


/ 


or 

'i^   16-35mm  Developing  and  Printing 

ix  Black  White    ir    Eastman  Color 

ix  Ektachrome     iV     Kodachrome 

•U  Reduction  &  Blowup  Printing 

"t;  Reversal  Printing  and  Developing 

'!^  Editing  and  Conforming 

■it  Titles    -iV    Inserts 

"it  Stop  Motion    "it    Animation 

A    free    fioofc/et    is    avoi/abfe    thof    wifi    be    helpful    in    budget 
preparation  and  the  handling  of  pre-print  materials.   Write  today. 

33  WEST  60TH  STREET   .   NEW  YORK,   N.  Y.    10023 

Telephone:  COIumbus  5-2180    •    A/C  213 


News  Along  the  Studio  Production  Lines 


W.  R.  Schmidt  Elected  President 
of  Condor  Productions,  St.  Louis 

M  William  R.  Schmidt,  recently 
named  as  president  of  Condor 
Productions.  Inc.,  motion  picture 
producers  in  St.  Louis,  is  joining 
an  old  partner  at  his  new  post. 
Schmidt,  who  was  head  of  Mc- 
Donnell Aircraft's  motion  picture 
section  for  22  years,  rejoins  C.  J. 
"Duke"  Uding,  vice-president  of 
Condor,  who  worked  with  him  on 
production  of  most  of  McDon- 
nell's films. 

This  team  was  responsible  for 
McDonnell  films  of  the  historic 
Mercury  and  Gemini  Space 
Flights  including  the  award-win- 
ning Window  on  Space.  Condor 
has  been  completely  re-staffed  for 
a  concerted  drive  on  the  midwest- 
ern  nontheatrical   film   market.    • 

e  o  o 

Rheineck  to  Direct  Operations 
at  Holland- Wegman  Laboratories 

•k  Robert  C.  Rheineck  has  been 
appointed  to  the  newly-created 
position  of  director  of  operations 
for  Holland  Wegman  Labora- 
tories, Inc.,  a  subsidiary  of  Hol- 
land-Wegman  Productions,  Inc., 
Buffalo,  New  York. 

According  to  H/W  executive 
vice-president  Sheldon  C.  Holland, 
Rheineck  will  be  responsible  for 
color  processing  of  all  motion  pic- 
ture films  in  that  company's  new 
color  laboratory,  the  first  of  its 
kind  in  Western  New  York.  He 
was  most  recently  chief  engineer 
for  Color  Service  Co.,  Inc.  Prior 
to  that,  for  14  years,  he  was  both 
manager  of  technical  operations 
and  chief  engineer  for  CBS  News 
Film  Production  in  the  Columbia 
Broadcasting  System.  • 

*  *        * 

Herbert  Braun  to  Head  Eastern 
Sales  for  Bebell  &  Bebell,  N.Y. 
ir  Bebell  &  Bebell  Color  Labora- 
tories, Inc.,  has  appointed  Herbert 
J.   Braun   as   Eastern   Sales  Man- 
ager. 

Mr.  Braun  joined  the  Bebell 
sales  staff  three  years  ago.  He  has 
specialized  in  audio-visual  services 
for  education  and  training  pro- 
grams. He  is  also  co-founder  of 
Films  for  Educators,  a  single-con- 
cept educational  film  production 
house.  • 

*  *        * 

New  Studios  in  Puerto  Rico 
Acquired  by  Delta  Films  Int'l. 

"r  After  prolonged  negotiations. 
Delta  Films  International,  Inc., 
has  acquired  new  studios  in  San 
Juan,  Puerto  Rico. 

According    to    Klaus    Werner. 


vice-president  in  charge  of  Delt; 
New  York  office,  the  new  bull 
ing  features  a  35  x  70  ft.  soui 
stage  as  well  as  a  separate  25  x  ; 
ft.  recording  studio.  The  new  st 
dio,  to  be  operative  September 
is  said  to  be  the  largest  soui 
stage  in  the  Caribbean  area. 

Delta  has  recently  completed 
25-minute  color  documentar>'  e 
titled  Operation  Export  for  tl 
government  of  Puerto  Rico. 

*         *  « 

Two  Modem  Buildings  to  House 
Wilding  Operations  in  Detroit 
•A-  Two  large,  ultra-modern  buil( 
ings,  now  under  construction,  wi 
soon  house  the  Detroit  facilitii 
of  Wilding,  Inc.  and  that  con 
pany's  Tri-Dex  display,  exiiib 
and  scenery  production  divisioi 
They  are  slated  for  occupancy  i 
October. 

A  3-story  glass  and  steel  strut 
ture  will  house  Detroit  sales  an 
film  production  facilities,  cu 
rently  in  two  separate  structure 
The  second  Detroit  building,  tw 
minutes  from  the  airport  and  2 
minutes  from  downtown,  will  pre 
vide  Tri-Dex  with  66,000  squat 
feet  of  floor  space. 

*        *        * 

Zacks  &  Perrier,  Inc.  Announce 
Production  Studios  in  New  Yor 

■>T  Zacks  &  Perrier,  Inc.  has  oper 
ed  its  doors  at  1 8  East  50th  Stree 
New  York.  Mark  Perrier  is  pres 
dent  and  Lewis  Zacks  is  vice  pre; 
ident  of  the  new  shop. 

Formerly  vice-president  of  th 
audio-visual  department  at  Mullei 
Jordan  and  Herrick,  Inc.,  Mar 
Perrier  has  written  and  helped  t 
produce  audio-visual  presentation 
for  such  clients  as  IBM,  DuPon; 
Union  Carbide,  Celanese.  Owens 
Coming  and  J.  P.  Stevens. 

Lewis  Zacks  is  also  from  MJf 
where  he  was  responsible  for  th 
art  direction  and  design  of  audio 
visual  productions  for  clients  sue 
as  Clairol,  J.C.  Penney.  DuPoni 
NBC,  IBM  and  others. 


PROFESSIONAL 

TITLE  Typographers 

and 

Hot-press  Craftsmen 

SINCE   1938 

Wriu  firr  FREE  tyft  than 

[^  KNIGHT  TITLE  SERVICE 

\js\    145  Weil  45(li  SI.,  New  rorl,  H.  1 


60 


BUSINESS    SCREEh] 


/    r   •  f 


-HURE  BROTHERS.  INX. 
222  Hal  trey  Ave.,  Evanston,  HI.  60204 

.•\ttention:   MR.   ROBERT   CARR— Manacer, 
Professional  Products  Division 

YES!  I'm  interested  in  seeing  all  the  new  Shure  Professional 
Microphones,  Circuitry,  Cartridges,  Tone  Anns,  Etc.  Send  me  your 
new  catalog.  ( AL  No.  312) 

NAME 

COMPANY 

ADDRESS 

CITY 


STATE- 


lUMBER    5    ■    VOLUME    28 


11 


A    CONTINUING    SERIES    ON    VIDEOTAPE    FOR    BUSINf  , 


Pabst   Beer  commercial   taped  ciirlivr  off-llu-tiir  on   the  Aiiipcx  \'fi-71()() 
mdeotrainer  is  played  back  for  anahjsvs  at  Kemjon  &  Eckhardt,  Chicago. 

Advertising  Agencies  and  Producers  Make 
Good  Use  of  Videotape  Recorders  in  Shop 


VIDEOTAPE  RECORDING  is  be- 
coming a  valuable  tool  for 
advertising  agencies  and  agency 
suppliers  across  the  nation. 

Agency  officials,  who  were 
among  the  first  to  appreciate  the 
contributions  of  broadcast  video- 
tape recorders  in  bringing  product 
messages  to  the  nation's  television 
audiences,  are  quickly  learning  to 
use  the  newest  generation  of 
videotape  recorders  to  organize 
and  prepare  their  commercial  mes- 
sages. 

Ways  in  which  videotape  re- 
cording equipment  is  being  used 
are  as  varied  as  the  number  of 
agencies  employing  the  equipment. 
Videotape  recording's  "instant  re- 
play" is  used  to  create  story- 
boards,  to  produce  experimental 
commercials,  to  test  themes,  story 
ideas  and  personalities,  to  probe 
consumer  response  to  new  prod- 
ucts and  personalities,  and  to  pre- 
view campaigns  for  clients.  The 
number  of  applications  grows  each 
day  as  new  agencies  acquire  video- 


tape recorders  and  agencies  with 

the  equipment  discover  new  ways 

in  which  they  may  be  put  to  use. 

Study  Market  Panel  Reactions 

Erwin  Wasey  of  New  York  City 
uses  an  Ampex  VR-7000  video- 
tape recorder  to  tape  the  response 
of  market  research  panels.  The 
comments  and  visual  responses  of 
people  who  are  shown  a  new  prod- 
uct are  studied  in  subsequent  play- 
back. 

Campbell-Ewald  Co.  of  Detroit 
combines  an  Ampex  broadcast 
videotape  recorder  and  a  portable 
closed  circuit  model  for  a  wide 
variety  of  applications.  The  broad- 
cast unit  is  used  to  produce  pol- 
ished storyboards  with  the  use  of 
the  recorder's  electronic  editor, 
and  to  make  experimental  com- 
mercials for  evaluation.  Finished 
commercials  and  programs  are  al- 
so recorded  and  played  back  for 
clients.  C-E  takes  its  portable 
videotape  recorder  into  the  field 
to  tape  on-the-spot  consumer  in- 
terviews.  For  instance,  interviews 


Client  media  presentation  can  be  viewed  at  the  client's  convenience.  Here 
Kenyan  &  Eckhardt  adverti.wig  agency  executive.^  are  preparing  a  presenta- 
tion analyzing  naticnml  video  markets,  u,sing  their  videotape  recorder. 


with  shoppers  at  a  supermarket 
arc  incorporated  into  a  presenta- 
tion to  clients  and  prospective 
clients. 

S.P.I.  Television  Center,  San 
Francisco,  uses  an  Ampex  portable 
videotape  recorder  for  quick 
rushes  and  dress  rehearsals  of  tele- 
vision commercials  and  programs. 
In  the  first  instance,  a  .scene  is 
recorded  on  video  tape  at  the 
same  time  it  is  recorded  on  film. 
The  "instant  replay"  capability  of 
video  tape  enables  the  director  to 
see  just  what  has  been  filmed.  If 


TV  commercial  production  techni- 
que is  perfected  thru  in.'itaut  replay 
of  Eversweet  Orange  Juice  scenes. 

the  production  is  not  just  right,  it 
can  be  repeated.  Video  taping  al- 
so is  valuable  for  use  in  rehearsals 
enabling  both  crew  and  talent  to 
make  necessary  adjustments  be- 
fore a  final  scene  is  recorded  on 
film. 

How  Y  &  R  Uses  Its  Recorders 
Young  &  Rubicam  uses  two 
Ampex  videotape  recorders  at  its 
office  in  New  York.  Wild  footage 
is  recorded  on  Y&R's  VR-7000 
recorder  and  the  material  is 
dubbed  onto  a  portable  broadcast- 
compatible  Model  VR-660B, 
where  it  is  electronically  edited 
to  the  desired  length.  When  great- 
er portability  than  the  660B  af- 
fords is  required,  the  material  is 
dubbed  back  to  the  VR-7000  for- 
mat for  replay.  Videotape  record- 
ing is  used  in  the  preparation  of 
storyboards.  in  consumer  research 
where  the  reaction  of  the  public 
to  product  and  advertising  ideas 
is  shown  to  clients,  and  in  testing 
actors  for  parts  in  commercials. 

For  its  videotaping  needs, 
Doyle,  Dane,  Bernbach  has  ob- 
tained an  Ampex  VR-1200  high 
band  color  broadcast  videotape 
recorder.  It  is  used  to  play  back 
color  and  black  and  white  broad- 
cast tapes  and  to  test  commercial 


ideas  using  color  film  transferi  I 
to  video  tape. 

Kenyon  &  Eckhardt  in  Chica  i 
uses  an  Ampex  VR-7100  Vidi 
trainer  system  to  tape  commcrci 
off  the  air  for  showing  to  clir 
and  to  make  original  presentaii' 
to  clients  and  potential  accoun 
The  videotrainer,  which  contu 
a  videotape  recorder,  camera  u 
television  receiver  in  a  compa 
mobile  package,  also  is  used  I 
market  research  recording  a 
playback. 

Telpex  Tests  TV  Commerciak 

Telpex,  Inc.,  a  British-ba^ 
company  with  offices  in  N. 
York  City,  makes  extensive  u 
of  an  Ampex  videotape  record 
in  television  commercial  pre-testi 
and  research.  Telpex  combiii 
video  tape  production  of  rou 
commercials  with  consumer  i 
search  to  test  advertising  thenii 
settings  and  new  product  ideas  ai 
brand  names.  Commercials  a 
recorded  on  video  tape,  incorpc 
ating  all  the  opticals,  dissolvi 
background  and  special  effec 
that  would  go  into  the  finishi 
production.  The  use  of  videotaj 
recording  provides  immedia 
playback  so  that  adjustments  c; 
be  made  during  a  single  shoolii 
session. 

The  video-taped  spots  are  ths 
shown  to  selected  audiences 
Telpex's  own  studios  to  test  coi 
sumer  reaction.  Normally,  a  niir 
mum  of  100  people  view  two  i 
more  commercials  on  a  particul. 
product. 

Complete  Testing  in  48  Hours 

Advantages  of  videotape  r 
cording,  according  to  Nigel  / 
Brown,  president,  are  its  spee 
and  economy.  As  little  as  48  hou 
are  required  from  the  time  of  ta| 
ing  to  completed  testing.  Tot 
cost  for  a  finished  test  comnic 
cial,  including  research,  is  abm 
$2,000. 

Audience  Studies,  HoUywooi 
California,  makes  similar  use  0', 
videotape  recording.  The  con 
pany  uses  Ampex  videotape  n 
corders  to  sample  audience  rea( 
tion  to  pilot  television  shows,  fe: 
ture  films,  television  commercial 
package  designs  and  product  coi 
cepts  for  a  variety  of  clients  i 
advertising,  promotion  and  Ji 
sign.  Tapes  made  at  Audienc 
Studies"  theater  are  either  maile 
or  hand  carried  to  company  office 
in  Chicago.  New  York  and  Sidne) 
.Australia,  for  client  replay  Oi 
Ampex  videotape  recorders  theit 

These  are  just  a  few  examples  c 
videotape  at  work  in  agencies. 


BUSINESS   SCREEK 


the  screen  executive 

h- ■ — ■ 

JEWS  OF   STAFF   APPOINTMENTS  AND  A-V   INDUSTRY   DEVELOPMENTS 


'lui  Dial  Appoints  Hardy  Glenn 
\s  the   Executive   Vice   President 

;  The  appointments  of  Hardy 
jlenn,  as  executive  vice-president 
ind  David  C.  Fucllhart,  as  execu- 
ive  producer,  have  been  an- 
nounced by  Sun  Dial  Films,  Inc. 


H 


Exec.  v. p.  llanhj  C.lcnn 

president  Carl  V.  Ragsdale  an- 
lounces  that  Glenn  will  move 
jrom  Washington.  D.  C.  where  he 
■as  been  based  to  the  company's 
(Jew  York  headquarters.  He  has 
leaded  Sun  Dial's  facilities  as  ex- 
[cutive  producer  there  since  Octo- 

r,  1965. 

Fuellhart  takes  over  Sun  Dial's 
lew  offices  in  Washington,  located 
t  1100  22nd  Street,"  N.  W.  He 
pins  Sun  Dial  on  his  departure 
|rom  the  U.  S.  Navy.  • 

I  «        *        * 

JLssociation  Films,  Inc.  Names 
)onald  E.  Adams  as  Controller 

/  Donald  E.  Adams  has  been 
lamed  controller  of  Association 
Films.  Inc..  it  has  been  announced 
ty  Robert  D.  Mitchell,  president. 
At.  .Adams,  who  formerly  held 
ne  same  post  at  General  Switch 
rompany.  has  had  considerable 
ixperience  in  cost  accounting  and 
nventory  control,  systems,  pur- 
hasing  and  electronic  data  proc- 
issing. 

1  A  graduate  of  Rutgers  Univer- 
pty,  Mr.  Adams  attended  the  IBM 
lupervisor  School  (Rutgers)  and 
PSM  Training  School  for  Finan- 
(ial  Executives  at  Endicott.  N.Y. 
for  eight  years  he  was  chief  ac- 
jOuntant  with  the  Curtiss-Wright 
("orporation,  Caldwell,  N.J.  • 
I  .         »  » 

lajor  Gumlcy  to  Direct  A-V 
\ctivities  at  Hoffman-LaRoche 

I  conard  Gumlcy  has  been  ap- 

■oinied    manager   of   audio-visual 

lommunications      for      Hoffman- 

aRoche.   Inc.,  Nutley,  New  Jer- 

cy. 

An  Air  Force   Reservist  Major 


and  a  member  of  the  9215th  Air 
Reserve  Squadron  in  the  metro- 
politan New  York  area,  Gumley 
will  be  responsible  for  this  com- 
pany's a-v  presentations,  closed- 
circuit  TV,  motion  picture  pro- 
duction, tapes  and  art  studio.  • 
*        *        « 

A.  |.  Henderson  loins  Staff 

of  The  |am  Handy  Organization 

;■  Allan  J.  Henderson,  formerly 
vice-president  of  creative  develop- 
ment at  Wilding.  Inc..  has  joined 
The  Jam  Handy  Organization.  He 
will  assist  Everett  Schafer,  senior 


musifex  inc 

45  w.  45  St.,  n.  y.  c. 


COMPLETE 

MUSIC  &  SOUND  EFFECTS 

SERVICE 


Allan  J.  IhtuUrson 
vice-president  in  charge  of  that 
company's  planning  and  program- 
ming. Henderson  is  the  former 
president  of  A.  J.  Henderson  As- 
sociates, which  merged  with  the 
Wilding  organization   in    1955.    • 


•  BACKGROUND  MUSIC  EDITING 

•  SOUND  EFFECTS  EDITING 

•  ORIGINAL  SCORES 

•  17  MUSIC  LIBRARIES 

•  MUSIC  LIBRARY  FOR  LEASE  .  .  . 

•  SOUND  EFFECTS  LIBRARY 

FOR  SALE   .   .   . 

•  MUSICAL  SOUND  EFFECTS 

•  SOUND  TRANSFER  FACILITIES 

•  COMPETITIVE  PRICES 

Musiflex  talent  proven  on  over  5,400  productions 

FLY-  PHONE  -WIRE  -WRITE  NOW 
FOR  FULL  INFORMATION  AND  CATALOG 
TRY  US—  BOB  VELAZCO 


ci  6-4061 


Al  Biaiek  to  Head  Sales  for 
Filmexpress  Division  of  Filmex 

Al   Biaiek   has  been   appointed 
sales  manager  for  Filmexpress.  the 


print  expediting  division  of  Filmex, 
Inc..  New  York.  This  is  a  newly 
created  post;  Biaiek  was  sales  man- 
auer  at  Screen  Gems  since  1963.  • 


•  Complete  producers  services 

,  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILM 
LABORATORIES.  INC. 

A  DIVISION  OF  WOMETCO  tNTERPmSES.  INC 

65N.W.  Third  St..  Miami.  Fla.  33128 

Phone:(305)377-2611 

850  Seventh  Ave..  Rm.  901, 

New  York.  N.Y.  Phone:  (212)  586-7650 

waiTE  FOR  FREE  CATALOG 


DUMBER    5    ■    VOLUME    28 


63 


\iewmg  the  film   "WoTk  Study   iii   Printing"  are  Netherlands'  executives 
who  attended  a   showing,   at   Amsterdam    (Hilton)    during    March,    1967. 

Graphic  Arts.  Packaging  Executives  Enjoy 
Holland  Paper  Company's  "Film  Evenings" 


T^OR  THE  Past  15  Years,  a  pro- 
-*-  motion-minded  paper-whole- 
saler in  Amsterdam,  Holland  has 
been  setting  a  notable  example  for 
many  other  companies  in  Europe 
and  the  U.S.  through  its  regularly- 
scheduled  "film  evenings"  devoted 
to  the  showing  of  motion  pictures 
of  special  interest  to  graphic  arts 
executives  and  packaging  depart- 
ments of  large  concerns. 

This  year,  G.  H.  Buhrmann's 
Papiergroothandel  N.  V.  will  pre- 
sent from  50  to  100  such  film 
programs  in  all  Benelux  cities 
(Belgium.  The  Netherlands  and 
Luxembourg).  Interest  is  high  and 
each  evening  showing  averages 
from  100  to  300  guests.  On  the 
31st   of   March.    Buhrmann    sales 


promotion  executive  J.  de  Jong 
(in  charge  of  these  programs) 
welcomed  the  company's  125,- 
000th  guest  to  the  Towntheater  of 
Sittard,  H.  Boon,  accompanied  by 
his  wife,  were  greeted  with  ap- 
propriate ceremony. 

Business  Talk  Is  Discouraged 
These  film  evenings  are  not 
commercialized  by  their  sponsor; 
clients  are  welcomed  guests  and 
business  conversation  is  discour- 
aged during  these  informative 
screenings.  Films  are  gathered 
from  worldwide  sources  by  unend- 
ing search  of  Buhrmann's  program 
director,  who  conducts  an  interna- 
tional correspondence.  Film  data 
is  recorded  on  a  card-index,  which 
now  contains  titles  of  more  than 


Another  large  group  of  Dutch  graphic  arts'  executives  are  pictured  at  G.  H. 
Buhrmann  s  Papiergroothandel  (,V.V.)  showing  -  also  held  during  March. 


C.  II.  Buhrmann'.^  Papiergroothandel,  N.  V.,  of  Amsterdam, 
Shoivs  to  Sizeable  Audiences  Throughout  Benelux  Countries 

1 .500  appropriate  films  of  interest 
to  its  prospective  customers. 

Each  of  the  evening  programs 
will  include  from  six  to  nine  pic- 
tures (depending  on  their  running 
time)  and  these  are  presented  in 
two  main  segments  of  approxi- 
mately one  hour  each.  There's  a 
refreshment  break  for  the  com- 
fort and  convenience  of  the  view- 
ers. Makeup  of  the  program  takes 
into  account  the  varied  interests 
of  these  audiences,  carefully  con- 
sidered in  the  selection  process. 
Like  Films  on  .4rt  and  Design 
For  change  of  pace  and  relaxing 
interludes,  experimental  films  such 
as  those  created  by  Norman  Mc- 
Laren, Guy  Glover,  and  others  are 


J.  de  Jong,  of  Buhrmann's  Sales 
Promotion  Department,  greets  the 
lieicer  audience  at  Amsterdam.  .  . 

programmed.  And  even  these 
bring  elements  of  art  and  design 
to  men  and  women  interested  in 
these  aspects  of  the  graphic  arts. 
Every  film  is  briefly  introduced 
before  showing. 

Translation  in  Dutch  and 
French  is  provided  when  neces- 
sary; this  commentary  always 
being  a  literal  translation  of  the 
original  script.  Buhrmann's  pro- 
gram director  finds  that  the  "pic- 
ture's the  thing"  and  he  has 
encountered  little  difficulty  with 
comprehension  of  sound  tracks. 
Besides,  he  notes,  English  is  prac- 
tically a  "second  language"  in 
these  countries. 

Sponsored  Films  from  the  U.S. 

U.S.  sponsors  and  producers 
have  fared  well  on  these  evening 
shows.  Such  films  as  Liiho.  spon- 
sored by  the  Amalgamated  Lithog- 
raphers of  America:  Faces  and 
Fortunes,  produced  by  Morton 
Goldsholl  Design  Associates  for 
Kimberly  Clark;  A  New  Way  to 
Set  Type  (IBM);  Books  on  the 
Move  (Smyth  Manufacturing  Co.; 


64 


12.5,000lh    executive    ^iewer    tc    a 
tend  these  shmcings  was  II.   /.'  .< 
pictured  (center)    with  his  wif> 
Sittard      Towntheater      in      M 

and  Partial  Page  Stereo  CoU 
(Copley  Press)  are  noted  froi 
previous  film  programs.  Filn 
from  Britain  include  Produce  Pri 
packaging.  Work  Study  in  Prin 
ing,  and  Ahimimim  Foil  (St; 
Aluminum). 

Encre  (Ink)  sponsored  b 
Encre  Dresse  of  Brussels  was 
popular  picture,  as  were  such  a 
subjects  as  Mosaic,  produced  t 
Norman  McLaren  for  the  Nation; 
Film  Board  of  Canada;  and  Ee 
Zondag  op  Her  Eiland  Van  o 
Grande  Jatte  (A  Sunday  on  il. 
Isle  of  Grand  Jatte)  produced  b 
Franz  Weiss  for  CPNB-Amste 
dam. 

Prospect  for  Plastics  (Shell-Tb 
Netherlands)  and  another  U.I 
film,  Discovering  Line  (Film  A: 
sociates  of  California)  were  als 
featured  on  an  evening  progran 
Yes,  it  was  just  15  years  ag 
this  past  Spring  that  G.  H.  BuW 
mann's  began  these  evening  fili 
shows.  There  were  just  a  few  i 
those  early  audiences,  viewin 
only  one  or  two  pictures.  But  tb 
idea  took  hold,  the  word  gc 
around  and  the  film  service  h£ 
growTi  accordingly.  It's  a  fin 
"good-will"  builder  for  this  pape 
company  and  not  the  least  of  th 
dividends  for  the  viewers  is  th: 
opportunity  thus  provided  for  pei 
sonal,  after-hours  friendly  contai 
with  other  members  of  their  craft 
and  clients,  present  and  potentia 

*  *  * 
Editor's  Note:  Sponsors  wh 
have  films  suitable  for  such  pre 
grams  and  interested  in  the  pre 
motional  use  of  existing  subject 
are  urged  to  contact  J.  de  Jonj 
Sales  Promotion  Department,  C 
H.  Buhrmann's  Papiergroothandt 
N.  V.  Keizersgracht  28-46,  Air 
sterdam,  Holland  (Postbus  74S 
Amsterdam). 


BUSINESS   SCREEN! 


?iiPo»(  Buiklin^  in  Hollywood,  mtc  headquarters  for  F&B/Ceco  of  Calif. 


&B/Ceco  of  California  Located 
^  DuPont  Building  in  Hollywood 

V  The  well-known  DiiPont  Bulld- 
ng,  located  at  705 1  Santa  Monica 
;}lvd.,  at  the  corner  of  Sycamore, 
;i  Hollywood,  will  house  the  new 
California  headquarters  of  F&B/- 
I'eco  Industries,  Inc.  The  new 
jacility  is  being  stocked  with  pro- 
essional  motion  picture  equip- 
(lent,  specializing  in  both  rentals 
ind  sales. 

F&B/Ceco  of  California,  Inc., 
.hich  will  serve  all  the  Western 
lates,  joins  the  F&B/Ceco 
[ranches  in  New  York  and  Miami 
3  form  the  world's  largest  movie 
quipment  organization.  Rental  in- 
entory  is  being  augmented  by 
ver  $500,000  of  brand  new 
iquipment,  earmarked  exclusively 
or  the  new  branch,  which  will 
pen  about  September  1,  1967. 

SOS  Photo-Cine-Optics,  Inc..  a 
:cenlly  acquired  division  of 
&B  Ceco  Industries,  will  also 
!iakc  headquarters  in  the  building, 
nd  will  operate  sales  showrooms 
nd  a  fully  stocked  warehouse, 
ifering  professional  equipment, 
ew  and  used,  for  sale.  In  addi- 
lOn  to  the  exclusive  F&B-Ceco 
nd  SOS  lines,  all  major  products 
[ill  be  on  sale,  including  Arriflex, 
luricon,  Colortran,  Moviola, 
iagnasync.  Bell  &  Howell,  Gra- 
ex,  Zeiss,  Spectra,  GE.  Mole- 
ichardson,  Maicr-Hancock, 
clair,  etc. 

Headed  by  Reginald  Armour, 
resident  of  F&B/Ceco  of  Cali- 
imia,  the  staff  will  include  C. 
cndcrson   "Andy"   Beal   as  gen- 


jSKO  TOWN  ELL 
Writer -Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


eral  manager,  plus  other  key  per- 
sonnel to  be  announced  later.      • 

*         »  * 

CBS  Announces  a  Pre-Recorded 
Film  Playback  for  Home  TV  Set 

i':  Type  was  still  warm  on  Carl 
Hunt's  prophetic  address  to  the 
International  Council  of  Industrial 
Editors  (see  page  24)  when  the 
news-wires  brought  word  of  a  pre- 
recorded film  cartridge  system  an- 
nounced by  the  Columbia  Broad- 
casting System. 

The  system  of  electronic  video 
recording  (EVR)  uses  pre-re- 
corded film  encased  in  7-inch 
cartridges  to  be  inserted  in  a  play- 
back device  about  the  size  of  a 
bread  box.  This  player  can  be  at- 
tached to  the  antenna  terminals 
of  a  television  receiver  (or  a  num- 
ber of  sets  linked  to  a  master  play- 
er) and  provide  up  to  one  hour  of 
black  and  white  programming. 
Manufacturer's  selling  price  of 
the  player  will  approximate  $280, 
according  to  a  CBS  spokesman. 
Cartridges  carrying  20  minutes  of 
black-and-white  film  will  cost  be- 
tween $7  and  $14. 

Film  or  videotaped  material  is 
transferred  to  a  special  8.75mm 
unperforated  thin  film.  CBS  said 
the  system  will  be  first  introduced 
in  England.  Cartridges  and  players 
aren't  expected  to  be  available  for 
public  sale  until  1969.  Pre-re- 
corded cartridges  will  be  made  in 
a  new  plant  to  be  built  by  Ilford 
and  prototype  players  will  be 
manufactured  by  Thorn  Electrical 
Industries  Ltd.,  in  England. 

DR.  JOHN  ROCK  ON  SCREEN 

(CONTINUED    FROM    PAGE    46) 

and  humor  won  over  the  film 
technicians  to  the  ptiint  that  one 
crewman  even  asked  him  to  auto- 
graph a  pill! 

Credits:  this  medical  film  was 
produced  by  Terry  Colasacco;  di- 
rected by  Bert  Lawrence;  and 
Icnscd  by  Sol  Negrin,  all  of 
Filmcx"  staff.  Consultants  on  the 
project  were  Robert  E.  Wilson. 
Inc..  advertising  agency  for  G.  D. 
Scarle  &   Co.  • 


Or  heavy,  or  complicated.  Just  rugged 
and  reliable.  Like  the  new  Bauer  P6. 
The  most  compact,  lightweight,  auto 
matJc  16mm  projector  on  the  market. 
From  one  of  the  world's  largest  manu- 
facturers of  professional  projection 
equipment. 

The  P5  delivers  everything  you  want  in 
a  school,  business  or  industrial  pro- 
jector. All  packed  into  32  pounds  of 
failsafe  engineering  (including  15  watt 
amplifier  and  built-in  speaker).  Thread- 
ing is  automatic  and  foolproof.  Just 
insert  the  leader  and  push  a  button. 
You  get  both  optical  and  magnetic 
sound  reproduction,  plus  magnetic  re- 
cording (even  soundon-sound).  Sepa 


Workhorses 
don't  have 
to  be  ugly. 


rate  bass  and  treble  controls  permit 
adjusting  sound  for  maximum  fidelity. 
The  P6  has  a  sharp  fl.3  lens  and  pow- 
erful 250  watt  quartz  iodide  lamp  that 
team  up  for  brilliant,  true-color  projec- 
tion. Its  2000  foot  capacity  can  be 
extended  to  4000  feet,  with  optional 
accessory  arms.  Other  accessories  in- 
clude dynamic  microphone,  accessory 
speaker  system  and  a  choice  of  lenses 
from  25mm  to  75mm. 
You  don't  have  to  be  afraid  of  the 
price,  either. 

Less  than  $1250  with  50mm  fl.3  lens. 
2000  ft.  capacity.  Also  available  with 
GE  Marc-300  lamp  and  power  supply 
for  large  auditoriums  where  longer 
throw  and  larger  pictures  are  desired. 
Allied  Impex  Corp.,  300  Park  Ave. 
South,  New  York,  N.  Y.  10010. 
Chicago.  Dallas,  Los  Angeles.    l@o@) 


Roiior  DR  Automatic  16nim 
OdUCi    iD  portable  sound 
projector 


Charley  is  New  Vice-Chairman  of 
Industrial  Division,  P  P  of  A 

•  The  Industrial  Division  of  the 
Professional  Photographers  of 
America  has  a  new  national  vice- 


chairman.  Jack  T.  Charley, 
photographer  at  the  Hystcr  Com- 
pany, Portland,  Ore.  for  the  past 
nine  years  will  conmiunicate  with 
and  coordinate  Industrial  Division 
activities  for  the  association,         • 


TECHNISCOPE 


Mitchell  BNC  Cameras 

and 

Arriflex  2C  Cameras 

Now  available  from  our 
camera  RENTAL  departments 

WRITE  FOR  OLR  BRAND  NEW  RENTAL  CATALOG 


F&B/CECO 


31S  West  43rd  St..  Niw  York.  N.  V.  10031 

BijnchM.  Hijicjh.  rU./W»hinllon  DC  /Allinu/ClcvrUnd/Ncw  Oilrim 


nan  (212)  JU  tUJO 
Ttlti  t-2MST 
Citlt  CINEQUIP 


llUMBER    5    ■    VOLUME    28 


65 


Todav's  Trends  in  Education  and  Training 

Audiovisual  T»-chnologj-  in  Spotlight  at  New   York  ConlVreiife 


Donald  Glasell,  Audiovisual  Man- 
ager, Product  Sales  Training  De- 
partment, Montgomery  Ward  &  Co.. 
al-10  spoke  on  "The  Training  Faeil- 
itij  in  Business  and  Indu.'itnj"  dur- 
ing .te.i.sion.i  on  "The  Environments 
of    Education"    at    the    Americana. 

ONE  OF  THE  Visual  Highlights 
of  the  four-day  Third  Annual 
Conference  and  Exhibit  of  Educa- 
tion and  Training  at  the  Ameri- 
cana Hotel  in  New  York,  August 
8-11.  was  a  40-minute  multi-me- 
dia, multi-screen  presentation 
called  Concepts  in  Communica- 
tions. 

Part  of  the  Audio-Visual  Tech- 
nology segment  of  the  conference, 
the  presentation  was  a  production 
of  the  Eastman  Kodak  Company, 
and  seen  for  the  first  time  in  public. 

It  was  presented  by  Gordon  H. 
Tubbs.  Director  of  Markets  Devel- 
opment, and  Marvin  Hodges,  Di- 
rector of  Sales  Development  and 
Education  Markets,  both  of  East- 
man's Motion  Picture  and  Educa- 
tion Markets  Division. 

Designed  to  show  the  power  of 
visuals  and  how  they  can  commun- 
icate and  effect  the  learning  pro- 
cess, this  Eastman  demonstration 
involved  three  screen,  two  slide 
projectors,  a  movie  projector,  ster- 
eo tape  recorder  and  a  dissolve 
control. 

Antioch's  Multi-Media  Program 

Another  major  demonstration 
featured  during  the  Conference 
was  a  presentation  by  three  mem- 
bers of  the  staff  of  Antioch  Col- 
lege in  Yellow  Springs,  Ohio, 
along  with  Michael  Hilsenrad, 
Media  Designer  of  Learning  Sys- 
tems, Inc.,  which  is  affiliated  with 
Antioch,  and  Robert  Gates.  Di- 
rector of  Education  Operations, 
Educational  and  Technical  Ser- 
vices Division  of  the  Philco-Ford 
Corp.,  Fort  Washington.  Pa. 

Also  a  multi-media  presenta- 
tion, the  Antioch  demonstration 
used  slides,  movies  and  videotape 
to  reveal  how  freshmen  students 
reacted  to  Antioch's  somewhat 
modified  approach  to  the  systems 
program  of  learning.  Impression- 
istic slides  and  film  were  used  along 
with  actual  movies  and  videotapes 


taken  during  student  sessions.  The 
systems  approach  to  programming 
involves  a  series  of  consequential 
steps  leading  as  directly  as  possible 
10  a  well-designed  objective, 
identifying  each  step  and  the  possi- 
ble alternatives.  At  Antioch,  it 
embodies  a  new  preceptorial  stu- 
dent-faculty relationship,  unparal- 
leled student  independence,  the 
work-study  cooperative  experience 
and  other  departures  from  the  us- 
ual restrictive  procedure  of  the 
classroom. 

Tied-in  closely  with  the  themes 
of  the  Conference,  an  exhibit  show- 


ing producers  in  hardware,  soft- 
ware and  other  "knowledge  indus- 
try" services  took  place  during 
three  days  of  the  Conference. 

Almost  100  exhibitors  were  on 
hand  to  display  their  wares  for 
the  1.200  business,  government 
and  education  executives  who  at- 
tended this  conference. 

During  the  conference,  the 
continuing  effort  of  the  unique 
partnership  of  education,  business 
and  government  was  thoroughly 
appraised  and  analyzed  by  some 
of  the  nation's  most  distinguished 
authorities  in  their  fields.  • 


Who  Says  "We're  Not  Getting  Any  Younger"? 

The  man  vi'ho  said  that  hasn't  seen  our  office  gals,  recently. 
Miniskirts,  even! 

He  tnay  have  been  reading  a  description  of  HFE,  though: 
"Founded  in  1907,  HFE  has  been  serving  film  producers 
for  over  half-a-century  and  is  believed  to  be  the  oldest 
I6mm  film  laboratory  in  existence  ..." 

That  adds  up  to  60  years,  in  our  book  —  a  vigorous  60  years, 

and  we're  still  going  strong! 

"HFE  offers  complete  \Gmm  laboratory  service  in  color 
and  black-and-white,  including  optical,  contact  and 
reduction  printing  as  well  as  Kodachrome  duplicating. 
The  latest  Bell  &  Howell  additive  printers  are  used  in  the 
Eastmancolor  Division  ..." 

And  when  there's  an\'thing  newer  and  better  HFE  will  have  it! 
"Complete  negative,  positive  and  reversal  processing 
services  are  available  in  both  color  and  black-and-white  .  .  . 
Modern  facilities  provide  for  in-plant  processing  of 
Ektachrome  and  Ektachrome  ER,  MS  and  EF  camera 
original  and  Ektachrome  Type  7386  color  reversal  prints 
with  individual  processing  machines  for  each  type  of 
film  ..." 

So,  maybe  we're  not  getting  any  younger,  but  HFE  is  keeping 

as  modem  as  tomorrow,  and  adding  experience  e\ery  day! 

"The    firm    also    maintains    complete    editorial    facilities, 

projection   rooms  and  temperature-controlled  vaults  with 

a  storage  capacity  of  over  500  million  feet." 

What    does    all   this    mean    to    YOU?    A    PERSONALIZED 

SERVICE! 

"Personalized  Service"  is  what  has  earned  HFE  a  long 
list  of  long-time,  satisfied  customers.  We'd  like  to  have 
your  name  on  that  list.  Try  us  soon,  ivont  you? 

HOLLYWOOD  FILM  ENTERPRISES    INC. 

6060  SUNSET  BLVD.  •  HOllYWOOD,  CALIFORNIA  90028  ■  PHONE  213  464-2181 


FOR  THE 


(OLOR 

or  Blacl<  &  Wliite 

Serving  film  producers  since  1907  — 

The   laboratory  that's   OLDEST  in    E.xperience 

and  IS'Fff'EST  in    Equipment   .   .   . 


Gordon  H.  Tubbs,  Director  of  M. 

kcts  Development,   Eastman   Kixl 
Co.,     introduced    the     multi-.si 
presentation,     "Concepts    of    ( 
munication"  for  a  first  public  .\// 

New  Name,  New  A-V  Line 
for  the  Electronelics  Corporaii 
■m  The  expansion  of  Electro-Nc 
Steel,  Inc.  into  the  electronic  a 
educational  industries  was  fi 
malized  on  August  1 7th  when  \\ 
company  became  the  Electrons! 
Corporation.  Annual  sales  hu 
risen  to  S14  million  in  the  sev 
years  since  its  formation  in  I4f 

Electronics'  president  Ci 
Wang  emphasized  the  chant 
which  have  taken  place  with  t 
announcement  of  three  new  audi 
visual  products: 

RolaVision.  featured  on  an 
troductory  basis  at  the  recent  Ec 
cation  and  Training  Exposition 
the  American  Management  .As^ 
elation,  is  a  new  method  of  pri 
enting  instruction  for  both  indi 
try  and   school   use.   It  has  be 
described    as    the    "modem    cK 
tronic  adaptation  of  the  scrolls 
ancient  times.   32  inches  of  co 
is   exposed   to   a  classroom   on 
two  by  three-foot  screen;  any  pi 
tion  of  the   60-foot  long  rolK 
the  device  can  be  advanced  or  i 
versed  for  viewers. 

CarrelVision  is  an  encloMii 
type  of  desk  for  use  by  haii' 
capped  children.  It  provides  \i\i 
ly  lighted  illustrations  to  impro 
concentration  and  accompli^ 
ment. 

UniVision   is   a   low-cost   sni 
"theater"   with    a   rear   project) 
screen  that  can  be  carried  b\ 
individual  and  set  up  in  seci'  i. 

About  half  of  the  comp 
growth  is  said  to  have  been 
ternally  originated  in  its  >.c\ 
years  of  operation;  another  h 
has  come  through  the  acquisiti 
of  other  firms,  notably  a  whi'l 
owned  subsidiary.  Radiant  M.in 
facturing  Corp..  a  leading  m.m 
facturer  of  projection  screens  t 
the  past  28  years. 


66 


BUSINESS    SCREI 


ca-v  equipment  frade  fair 


EW  PRODUCTS  &  ACCESSORIES  FOR  PRODUCTION  AND  PROJECTION 


VS-Model  400  Cabinet  Projector 
ombines  Slides  With  Tape  Sound 

A  new  AVS  Model  400  rear- 
reen  cabinet  model  slide  projec- 
r  is  being  marketed  by  Audio- 
isual  Systems,  Inc.  of  Denver, 
he  AVS  400  uses  an  automatic, 
mote-controlled  or  manually- 
jerated  Carousel  projector  w/ 
ns  and  a  special  tape  deck.  Up 


VS  .Model  40(1  nar-screen  cabinet 
esents   slidix    with   taped   sound. 

64  Carousel  slide  trays  and 
pes  can  be  stored  in  the  lower 
i  binet. 

Cabinet  stands  72  inches  high; 
• '.  inches  wide  and  30  inches 
vep;  screen  dimension  is  16  x 
II  inches.  The  AVS  Model  400 
I  IS  developed  at  the  request  of 
It  line  clients  who  use  it  for 
l:de/sound  programs  in  pilot 
pining.  For  further  data:  write 
iudio-Visual  Systems.  Inc.,  3857 
Im  St.,  Denver,  Colorado  80207. 
»        »        » 

■fler  Mini-Mount,  Designed  for 
oducers,  Available  for  Rental 

A  new  Tyler  Mini-Mount  de- 
nned primarily  for  I6mni  pro- 
iicers,  but  with  the  same  smooth 

timing  and  tracking  as  larger  Ty- 
35/7()mm   Helicopter   Mounts 
>    been     announced    by    Tyler 
mera  Systems.  It  has  the  added 
/antage  of  quickly  adapting  to 

Vler  Mini  Mount  is  beiufi  used  on 
♦a/v.    rirplanrs.    ran    and    crams 


stage  dollies,  cars,  boats,  wheel- 
chairs, etc. 

The  new  Mini-Mount,  includ- 
ing camera,  lens,  motors,  maga- 
zines, film,  and  batteries  fits  into 
one  light-weight,  foam-lined  ship- 
ping case.  The  mount  and  a  vari- 
able-speed 1 0-1  zoom  lens  rents 
for  only  $75  per  day;  $300  per 
week.  Write  or  call:  Tyler  Cam- 
era Systems,  6335  Homewood 
■Avenue,  Hollywood,  Calif.  Phone 
213/HO   6-0522.  • 

*        *        * 
Three  "Unisphere"  Microphones 
Added  to  Shure  Brothers'  Line 

*  Shure  Brothers,  Inc.  has  e.x- 
panded  its  series  of  Unisphere 
"Ball  Type"  microphones  to  in- 
clude three  new  models  with  spe- 
cial, problem-solving  features.  In- 
cluded is  the  Moder585SAV  Uni- 
sphere A.  which  offers  unique  ad- 
vantage of  a  volume  control 
mounted  on  the  microphone  case. 

The  second  new  Unisphere  is 
Model  565S,  with  an  on-off  switch 
included  as  part  of  the  swivel  con- 
nector assembly.  Third  in  the  new 
line  is  Model  566,  especially  made 
to  critical  control  standards,  with 
special  shock  mounting  to  prevent 
pickup  of  mechanical  vibrations 
and  handling  noise. 

All  new  Unisphere  models  are 
unidirectional  dynamic  micro- 
phones with  uniform  cardioid  pick- 
up patterns.  Write:  Shure  Broth- 
ers, Inc.,  222  Hartrey  Avenue, 
Evanston,  111.  60204  for  complete 
technical  data  and  list  prices.       • 


Convenient  listening  center  tchicit 
cxiiaiid.s  ii.se  of  Technicolor's  Model 
lOOO.A  Super  8  cartridge-load  opti- 
cal .lound  projector.  It  ha.s  six 
individual  jacks  for  head  phones: 
each  icith  a  volume  control.  Mar- 
keted and  made  by  Technicolor's 
Commercial  &  Educational  Division. 


Universal  Matte-Box  for  Arri's 
I6S,  16M  Cameras  Now  Available 

A  new  Universal  Matte  Bo.x 
for  Arrifle.x  I6S  and  16M  cameras 
is  now  available  from  the  Arriflex 
Corp.  of  America  and  its  fran- 
chised  dealers.  The  box  was  de- 
signed to  bring  Matte  Box  utility, 
convenience  and  economy  to  the 
most  popularly-used  Arriflex  zoom 
lenses:  the  12-120  Angcnieux  and 
the  new  Zeiss  12.5-75  Vario  Son- 
nar. 

This  Universal  Matte  Box  also 
accommodates  many  long  focal- 
length  lenses  which  could  not  be 
used  with  the  standard  Arri  16 
Matte  Box;  it  may  also  be  used 
with  regular  Arri  short  focal- 
length  lenses.  A  data  sheet  with 
full  details  is  available  from  the 
company's  dealers  or  from:  Arri- 
flex Corp.  of  America,  25-20 
Brooklyn-Oueens  Expressway 
West,  Woodside,  N.  Y.  11377.  • 


Add  These  to  Your  A-V  Buyer's  Guide:  Two  New  Beseler  Salesmates! 

(Data  received  after  closing  date  of  this  section  in  Number  Four) 

(Left);  Beseler  Salesmdte's  "Training- 
Mate"  a  portable  traininq  center  which 
combines  35Tnm  filmstrips  (31-150  frames} 
with  lonqplay  tapes  (35/4  or  I '/j  ips|.  Both 
are  in  continuous  loop  cartridges.  Flip 
open  self-contained  {9"  x  12")  rear 
screen;  plug  in  power  cord;  push  "start" 
button.  Remote  control  w/interrupt  and 
advance  features.  Shuts  off  when  show's 
over.  Weight:  19  lbs.  in  black  leatherette 
attache  case  measuring  17"  x  l3'/2"  «  6". 
Ask  about  linear  programmer  and  tetter 
feature.    Power:    400    watts.    I  lO-voils.    60 

C'io'.      for      this     TraininqMate. 


(Right):  Beseler  Salesmate's  "Executive" 
Duts  Ultratone  hi-fi  sound  with  its  con- 
tinuous loop  filmstrips  (31-150  frames). 
Choice  of  3  screens  (9"  x  12"  or  18"  x 
24"  roar  screens):  also  direct  wall  projec- 
tion. Both  tapes  (2  speeds)  and  strips  in 
continuous  loop  cartridges  for  ready  use. 
It  weighs  only  19  lbs.  with  2.000  hour 
motor.  Write:  Beseler  Salesmate,  219  S. 
ISth  St..  East  Orange.  New  Jersey  07018 
for  details  on  both  of  these  new  Sales- 
mate  models  now  available. 


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IMPACT    OF    VISUAL    COMMUNICATION: 

(continued  from  the  preceding  page  26) 
gramming  is  a  must  on  all  major  networks 
and  a  great  many  local  stations.  And  so  we 
come  to  today's  events. 

Color  TV   Lacks   a   Single   World   Standard 

Last  year,  an  International  Conference  on 
Color  TV  Standards  took  place  in  Oslo,  Nor- 
way. Representatives  from  all  countries  took 
part.  The  object  was  to  agree  on  one  system 
of  color  television  that  could  be  received  all 
over  the  world.  It  was  important  because  the 
United  States  had  already  demonstrated  satel- 
lite TV  which  spans  continents  and  oceans. 
And  Soviet  Russia  had  a  satellite  transmitting 
between  Moscow  and  Vladivostok. 

What  happened  at  that  conference  was  a 
setback  for  international  television.  France  and 
Russia  proposed  a  system  called  SECAM, 
which  was  incompatible  with  our  own  U.S. 
system,  called  NTSC,  for  National  Television 
Standards  Committee.  Britain  and  Germany 
proposed  still  another  system  called  PAL.  As 
a  result,  three  systems  of  color  television  are 
on  tap  for  the  world. 

Why  should  we  care  what  each  country  de- 
cides to  do  about  color  television?  Most  of 
you  belong  to  organizations  with  international 
contacts,  branches  or,  with  the  world  getting 
smaller,  may  be  part  of  an  overseas  industry. 
A  key  point:  videotapes  made  for  one  system 
won't  reproduce  on  another  without  the  use 
of  expensive  and  difficult  to  maintain  trans- 
coders  —  and  these  degrade  the  TV  image. 

Even  the  one  universal,  common  denomina- 
tor which  can  be  used  on  all  TV  systems  ■ — 
film  —  can't  overcome  the  handicap  of  trans- 
mitting in  border  regions,  where  one  country 
has  SECAM  and  the  other  the  PAL  system. 
Incidentally,  as  far  as  technical  standards  go, 
none  of  the  systems  has  any  great  advantage 
over  the  other. 

Recent   Developments  in   the  Film  Medium 

Film  is  the  universal  medium  and  there  have 
been  some  recent  developments  that  will  be 
of  more  direct  concern  to  you. 

First  —  the  production  of  self-threading 
projectors,  simple  to  load  and  to  set  up. 

Second  —  Super-8  cartridge-loaded  optical 
or  magnetic  sound  projectors.  Now  it  takes 
seconds  to  load  and  set  up  a  sound  and  color 
projector  that  will  show  up  to  a  half-hour  mo- 
tion picture.  With  inexpensive  prints,  automa- 
tic rewinding.  Super  8  (which  some  experts 
can  hardly  distinguish  from  16mm)  is  in  for 
a  big  volume  operation. 

Raw  stock  for  this  new  dimension  is  inex- 
pensive. You  can  make  quantity  prints  on  a 
low  budget.  Your  company  may  be  using  this 
new  type  film  not  only  for  all  types  of  training, 
but  for  home  study  and,  as  noted,  for  em- 
ployee communication.  This  is  where  you  can 
be  a  valuable  asset.  In  effect,  it  can  put  your 
company  in  the  motion  picture  communication 
field  in  volume. 

Consider  your  competition:  the  time  your 
employees  spend  watching  TV,  the  volume 
printed  media,  magazines,  newspapers,  etc.  — 
everything  that  vies  for  their  attention. 

I  don't  say  that  the  use  of  Super  8  in  busi- 
ness  communications   is   the   final    answer.    I 


This  computer-made,  rapid-sequence  drawing 

an  example  of  animation's  step  into  future. 

merely  point  out  that  here  is  a  dynamic  me 
ium  you  can  use  with  impact  and  another  i 
fective  way  of  getting  your  message  across. 

Technological  Advances  Presage  the  Futuic? 

And  what  of  the  future?  How  will  it  afb 
you?  Here  are  a  few  illustrations  of  technolo 
ical  developments  that  we  believe  to  be  S; 
nif  leant: 

Look  at  the  picture  (see  page  24)  of 
chip  of  silicon  less  than  an  inch  in  diamet 
It  has  a  thousand  or  more  integrated  electl' 
circuits.  With  reduction  of  circuit  size, 
doesn't  take  much  imagination  to  think  of 
sight /sound  communicator  on  every  ei 
ployee's  desk. 

The  Picturephone  is  transmitting  sound  a 
images  between  major  metropolitan  citii 
Used  for  a  growing  number  of  special  pt 
poses,  the  next  step  may  well  be  for  train 
use  —  and  from  there  —  to  employee  coi 
munication,  either  instantaneous,  live,  or  ^ 
stored  film  or  tape.  What's  to  stop  it  nO' 
Mainly,  cost.  But  with  integrated  circuits  t 
cost  will  come  down  and  can  be  seriously  cc 
sidered  by  your  management.  Who,  then,  w 
be  coordinating  this  type  of  communication 
your  company? 

What's  the  next  step  beyond  photo-typ 
Well,  a  new  system  of  generating  any  style  \ 
type  in  any  language  on  the  screen  or  a  tei 
vision  style  tube  has  been  invented  by  the  B 
Telephone  Laboratories.  And  it  sets  this  tyf 
which  can  be  stored  from  the  tube,  on  film, 
150  letters  a  second  with  the  aid  of  a  coi 
puter.  You  can  change  faces  quickly  by  chai 
ing  the  programmed  instruction. 

Will  cathode  ray  typesetting  forecast  a  m 
way  to  economize?  Is  it  the  forerunner  of 
wedding  between  electronics   and  printing? 

Computers  are  even  now  being  develop 
which  generate  three-dimensional  motion  p 
tures.  Previously,  animated  films  were  ma 
a  frame  at  a  time.  Now,  however,  spec 
photo-optical  equipment  under  the  control 
a  high-speed  digital  computer  is  being  used! 
generate  animated  motion  pictures. 

A  three-dimensional  effect  can  be  creat 
by  presenting  two  slightly  different  pictui 
separately  to  each  eye.  Although  the  two  p 
(concluded  on  the  following  page  7 


68 


BUSINESS    SCREI 


nev\fs  for  film  makers 

r  Two  new  Calvin  companies  have  been  formed  to  rent,  lease 
nd  sell  photographic  and  audiovisual  eiiuipnient.  The  Cal- 
in  Cinequip,  Inc.  companies  are  located  at  the  facilities  of 
laUin    Productions,    Inc.    in    Kansas   Citv    and    Philadelphia. 

r  The  new  Edgewater  studios  of  New  Dimension  Films,  Inc., 
roducers   of  animated   films   and   special   effects,   ha\e  been 

!)ened  at  SSO  River  Road  in  Edgewater,  New  Jersey.  Bernard 
[ann  and  Leonard  Rubin  are  the  executive  producers. 

■  The  Howard  A.  Anderson  Co.  and  General  Film  Labora- 
iries  ha\e  jointlv  announced  that  General  Film  will  begin 
Xing  the  new  techiiicjue  developed  bv  .\nderson  for  making 
upe  negatives  of  films.  iinoKing  optical  and  special  effects. 
he  new  method  is  said  to  provide  superior  quality  and  a 
■duction  in  cost. 

'   MPO   T\'   of   California,   West   Coast   subsidiary    of   MPO    ' 
lideofronics,  is  about  to  start  working  in  videotape  as  vvell  as 
1  film.  Beginning  October  1.  according  to  v.p.  Mel  Deller, 
le  Hollywood  studio  will  be  read)'  to  start  tape  operations 
ith  newly-created  tv.  commercial  color  videotape  equipment. 

!  Sherman  Grinberg  Film  Libraries,  Inc.  has  disclosed  that 
>  volume  of  stock  film  footage  now  exceeds  75  million  feet 
id  believes  it  to  be  the  largest  collection  in  the  world.  Foot- 
;e  from  Pathe  News,  the  Paramount  News  Librarv.  all  .VBC- 
V  news  footage  and  feature  footage  from  ('olumbia  Pictures 
id  .\llied  .Vrtists  as  vvell  as  .Screen  CJems  tv .  productions  are 
I'elling  the  New  York  and  Hollvwood  vaults.  Grinberg  also 
is  distribution  rights  to  all  non-French-speaking  countries  of 
e  20  million  feet  of  Pathe  Francais  motion  picture  film. 

Joseph  Tawil,  eastern  marketing  manager  of  Berkey/Color- 
tan.  Inc.  has  announced  the  opening  of  a  studio,  show  room 
lid  offices  at  .322  East  45th  Street  in  New  York  City.  The  new 
Icility  has  a  working  studio  (35'  x  25')  with  ColorTran  lights. 

Broadcast-Plaza,  Inc.,  of  Hartford,  Conn,  (operators  of 
TI(,-T\'-.\ni-FM  and  Constitution  Plaza)  has  announced  the 
rmation  of  a  new  subsidiary,  Plaza  Productions,  Inc.  Heading 
e  new  a-v  communication  service  companv  arc:  James  W. 
'ille,  executive  vice-president  and  general  manager;  and  Still- 
an  Shaw  III.  operations  manager.  Studio  has  a  staff  of  20. 

Under  a  new  agreement,  the  Eastman  Kodak  Company  will 
)w  sell  L/W  flickerless  motion  picture  projectors  through  its 
itionwide  organization  of  over  200  audio-visual  dealers.  There 
e  four  L/W  projector  models  available  for  purchase. 

etc  Literature  Available  for  Your  Refereitce  Shelf: 

Issue  Three  of  thi'  ColorTran  News,  vv  ith  highly-infoniiativc 
tides  of  interest  to  film  makers  is  available  on  vour  letter- 
ad  request  from  ColorTran  Industries,  Inc.,  1015  Chcsnut 
,  Burbank.  Califoniia  91.502.  S-page  newsletter  has  a  "state 
the  art"  report  on  I'ilin  Lighting"  and  special  feature  on 
lamdoors  .  .  .  Function,  Applications  and  Limitations." 

The  Kodak  .\udiovisual  Products  Catalog  (Vl-ll)  provides 
fullv-indexed.  illustrated,  cross-referenced  listing  of  prod- 
ts,  accessories,  photo  aids  and  films  in  a  complete  source 
lide.  Ask  your  Kmlak  audiovisual  dealer  for  a  copy  of  this 
sful  reference  work. 

Write  for  the  current  edition  of  Sound  Scope,  useful  nevvs- 
tters  published  by  Shiire  Brothers,   Inc.,  222   Ilartrey  .\ve., 

anston.  III.  Latest  issue  has  many  useful  features  on  sound 
iplication. 

A  brochure  on  the  Ampex  Video  Institute  and  courses  avail- 
ile  at  this  complete  cIo.sed-cireuit  television  facility  is  avail- 
ile  from  its  head(|uarters  at  2201  Lunt  .Vve.,  Elk  Grove  Vil- 
ge,  Illinois.  Write  today  for  your  copy.  • 


IMBER    5    ■   VOLUME    28 


INTRODUCING  THE  NEW 


DuKar)e''Super-8 


ff 


DuKa! 


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PROJECTOR 

.  .  .  the  only  Super-8 
projector  that  offers 
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and  playback,  plus 
optical  sound  repro- 
duction— a  preci- 
sion-made unit  with 
automatic  threading, 
quartz  iodine  lamp, 
solid  state  amplifier. 
A  professional  qual- 
ity machine  that  is 
easy  to  operate. 

WRITE  FOK  COMPLUE 
INFORMATION 


DUKANE     CORPORATION 

AUDIO-VISUAL   DIVISION 
St.  Charles,  Illinois  60174  /  Dept.    B.S-S7A 


When  ordering  a  new  subscription  or  forwarding  a  renewal  order,  please 

be   sure   to    include   your   Zip  Code   Number.   Our   circulation    records  are 

compiled    by   Zip   Codes   according    to   U.    S.    Post   Office   regulations.   To 

■  help  speed   delivery  of  your  Business  Screen  copies,  show  the  Zip  Code. 


NOW ...  one  professional  hot  splicer 

HANDLES  ALL  THREE 

. . .  16mm,  8mm  and  Super-8! 
Fast,  strong,  precision  splicing. 


The  only  professional,  portable,  hot 
splicer  with  a  built-in  lifetime  car- 
bide scraper  blade.*  Model  816-S 
now  handles  Super-S.  in  addition  to 
Smm  and  16mni.  Model  1635  for  16  ' 
35nim.  More  than  13.000  now  in  use. 

•  Low-visibility  splices  made  at  frame 
line  per  proposed  ASA  standards. 

•  Precision,    full-fitting    pilot    pins. 
Handles  A  or  B  rolls. 

•  Thermostatically  heated  blades 
make  perfect  welds. 

•  Hardened,  chrome  steel  cutter 
blades. 

•  Patented  lifetime  scraper  blade  and 
holder  built-in. 

•  3prong  safety  power  cord. 


■SMiiK  icriftf  MM*  t«r  »n*  th»r»««- 
Ini.  wt  will  >MrH«  "  »•'  •  """'"I 
curt*  •)  X-00. 


See  your  photographic  dealer  or 
WRITE  FOR  DETAILED  LITERATURE 

MAIER-HANCOCK 

SALES,   INC 
14106  VENTURA   BOULEVARD 
SHERIDAN  OAKS.   CALIFORNIA 


69 


PnONALDIRECTORYOFAIIDIO-VISUAlDEALEH 


EASTERN  STATES 

•  MARYLAND  • 

Slaik-Films,  Inc.  (Since  1920) 
537    N.    Howard    St..    Baltimore, 
Md.  21201.  Phone:  305/539-3391. 


•  MASSACHUSETTS  • 

Oncma,    Inc.,    234    Clarendon   St., 
BottOD  02116. 


.  NEW  YORK  • 

Bochan  Pictures,  122  W.  Chippewa 
St..  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1775 
Broadway,  New  York   10019. 
Phone  212/JUdsoa  2-4060. 

Training  Films,  Inc.,  150  West  54th 

St.,  Nesv  York  10019.  CO  5-3520. 

Vimal  Sciences,  599BS  Suffem. 

•  PENNSYLVANIA  • 

Appel     Visual     Service,     Inc.,     12 

Eighth  St.,  Pittsburgh   15222. 

Clear  H.  Hirt,  Inc.  41  N.  11th  St. 

Philadelphia,  19107.  Phone:  215/ 

923-0650. 
J.  P.  LUley  A  Son,  Inc.,  Box  3035, 

928    N.    Third    St.,    Harrisburg 

17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Cetonial  Films,  71  Walton  St.,  N. 
W.,  JA  5-5378,  AUanta. 

>  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 
St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

CHICAGO  AREA 
Robl.   H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin,  Chicago  60645. 
Phone;  (312)  IR  8-9820,  and 
Two  equipment  rental  locations; 
571  W.  Randolph  —  AN  3-5076. 
O'Hareland:  6600  Mannheim  Rd. 
at  C>"Hare  Inn  —  Phone  296-1037. 


•  MICHIGAN  • 

The  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
Me.,  Cleveland  44114. 

Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 
HO  6-1651. 

The  Jam  Handy  Organization,  305 

Taft  Building,   1680  N.  Vine  St., 
Hollywood  90028.  HO.  3-2321. 

Photo  &  Sound  Company,  5515 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  213/HOUywood  6-7681. 

Raike   Company,  Inc.  A-V  Center, 

641    North    Highland   Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  116  Na- 

toma   St.,   San   Francisco   94105. 
Phone:  415/GArfieId  1-0410. 

•  COLORADO  • 

Cromars'  Audio-Visual  Center,  922 

Bannock,  Denver  80204. 

.  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th    Ave.     Portland 
97214   Phone:   503/233-5621. 

•  UTAH  • 

Deseret  Book  Company,  44  East 
South  Temple  St.,  Salt  Lake.  10. 


CINE  Golden  Eagles: 

(CONTINUED  FROM  PAGE  16) 
Arizona  and  its  Natural  Resources. 

Sponsored  by  Phelps  Dodge  Cor- 
poration. Produced  by  Alfred  Hig- 
gins   Productions.   29  min.,  color. 

•  Depicts  how  Arizona  became  a 
productive  state  through  modern 
conservation  techniques. 

*  *       ♦ 

Atomic  Power  Today.  Sponsored  by 
Atomic     Industrial     Forum.     Pro- 
duced by  Seneca  Productions.  28'/2 
min.,  color. 

•  Shows  the  story  of  central  station 
atomic  power  plants  and  their  serv- 
ice to  the  country. 

+        *        * 

Brookhaven     Spectrum.     Sponsored 
by   Brookhaven   National  Labora- 
tory.   Produced    by    Owen    Murphy 
Productions.    25', i    min..    color. 

•  Varied  aspects  of  nuclear  research 
and   engineering   are   depicted   in  a 

national  lab. 

*  *        * 

The    Last    Frontier.    Sponsored    by 
U.  S.  Dept.  of  Interior.  Produced 
by  Larry  Madison  Productions.  28'/i 
min..  color. 

•  Pictures  the  nation's  westward  ex- 
pansion. 

*  *       * 

Log  of  Mariner  IV.  Sponsored  and 
Produced    by    NASA.     28    min., 
color. 

•  Describes  the  Mariner  1964-65 
successful   fly-by   mission  to   planet 

Mars. 

*  *       * 

Magnificence    in    Trust.    Sponsored 
by    National    Park    Service.    Pro- 
duced   by    Chomolongma    Produc- 
tions. 28  min.,  color. 

•  Film   photographs   three  National 

Park   Service   areas   in   Alaska. 

*  *        * 

Mission    Oceanography.    Sponsored 
by   Oceanographer   of  the  Navy. 
Produced  by  the  U.S.  Naval  Photo 
Center.  28'i  min..  color. 

•  Documents  the  discoveries  and 
research  by  ocean  scientist  of  early 
1800's  and  the  Navy's  involvement 
with  seas  and  oceanography. 

*  *       * 

My  Friend  The  Enemy.  Sponsored 
and    Produced    by    the    U.S.I.A. 
34  min..  b  &  w. 

•  Illustrates  the  solutions  of  labor- 
management  problems  in  a  coopera- 
tive spirit. 

*  •        • 

Pancho.     Sponsored    by    Office    of 
Economic   Opportunity.   Produced 
bv  Robt.  Sharpe  Productions.  24"2 
min..  color. 

•  The  miraculous  transformation  of 
a  child  named  Pancho  from  cretin 

to  a  normal  child. 

*  *       * 

Patterns  of  the  Wild.  Sponsored  and 
Produced  bv  U.S.  Dept.  of  .Agri- 
culture. 27' 5  min..  color. 

•  Describes  the  efforts  done  to  make 
the  forests  more  livable  for  animals 
nnd  more  eniovable  for  people 
by  proper  wildlife  management. 


Rivers  in  the  Sky.  Sponsored  by  ti 
Department  of  the  Interior.  Pr 
duced  by  John  Bransby  Produclior 
28  min.,  color. 

•  Depicts  Bureau  of  Reclaraatio: 
research  efforts  in  inducing  addi 
precipitation  from  the  sky  for  ii 
use  of  farms  and  industry. 

*  •       * 

Schizophrenia:  The  Shattered  Mi, 
ror.  Sponsored  by  the  U.S.  Nl 
tional  Institute  of  Mental  Healt 
Produced  by  Harold  Mayer  Produ 
tions,  59  min..  b  &  w. 

•  Aims   to   provide   the   public   »i 
a    more    realistic    understanding 
the  attempts  to  study  the  unknov 
nature  and  cause  of  Schizophreni 

*  «       « 

Time  of  the  West.  Sponsored  by  tl!  J 

National   Park  Service.   Product 
by     Guggenheim     Productions, 
min..  color. 

•  A  portrait  of  the  old  west,  tl 
way  it  was. 

*  *        * 

Tower  to  the  Sky.  Sponsored  ai 
produced  by  the  U.S.  Coast  Goal 
28  min.,  color. 
■  An  elder's  account  of  how  a  Cot 
Guard  Loran  station  on  the  Weste 
Pacific  island  of  Yap  was  i 
structed. 

*  *       * 

Transportation  USA.  Sponsored 

Produced    by    U.S.I.A.    20 
color. 

•  A  visual  impression  of  U.S. 
portation    from    coast   to   coast  i 
eluding  Alaska. 

*  *        • 

A  Year  Towards  Tomorrovr.  Spo 

sored  by  Office  of  Economic  0 
portunity  and  VISTA.  Produced  1 
Sun  Dial  Films.  28'.  2    min.,  coloi 

•  A  moving  depiction  of  the  VI 
TA's  almost  thankless  task  in  t 
slums  of  Atlanta  and  on  a  Nava 
reser\ation. 

*  *       • 

MEDICAL  AND  DENTAL 

Age  Minus  60  Days.  Sponsored 
Carnation  Company.  Produced 
Flagg  Films.   16' 2   min.,  color. 

•  Shows  Carnation's  interest  in  me 
ical  education  through  helping  ec 
cate  pediatric  trainees. 

*  *       ♦ 

Ausculatation  of  the  Heart:   Miti 
Stenosis.    Sponsored    by    Eli    Li 
&   Company.    Produced   by   Bart 
Productions.    23    min..    color. 

•  Film  introduces  a  new  "heart"  n 
chine. 

*  •        * 

Better    Odds    for    a    Longer    Ii 

Sponsored  by  .American  Heart  ' 
sociation.  Produced  by  Hanna  B; 
bera  Prods.   19' 2   min..  color. 

•  Depicts  continuing  research  a 
present  day  knowledge  on  reduci 
risk  of  heart  attacks. 

*  •       * 

Bullet  Embolus   to  Right  Ventrii 
Sponsored    bv    Baylor   Unive  ■ 
Produced   by   Biological   Film   ' 

(concluded    on    page 


70 


BUSINESS    SCREE 


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IMPACT    OF    VISUAL    COMMUNICATION: 


(CONTINUED  FROM   THE    PRECEDING  PACE    68) 

spcctives  are  quite  similar,  the  human  brain 
translates  their  minute  differences  into  a  very 
realistic  depth  effect. 

One  aerospace  company  has  made  use  of  a 
computer  to  create  perspective  motion  pic- 
tures of  a  satellite  containing  an  attitude  con- 
trol system.  Through  these  films,  an  engineer 
can  study  the  motions  programmed  by  a  com- 
puter and  find  out  what  happens  when  certain 
technical  decisions  are  made  to  determine 
satellite  motion. 

Dimensional   Images   Made   by   Holography 

Another  breakthrough  in  the  three-dimen- 
sional field,  both  for  still  and  motion  pictures 
is  holography.  Sometimes  called  "lensless 
photography"  or  ""wavefront  reconstruction 
photography,"  this  is  a  way  of  recording  the  un- 
focussed  light  reflected  or  transmitted  by  an 
object  or  objects.  A  hologram  is  made  by  ex- 
posing a  photographic  plate  to  light  reflected 
from  a  subject  and  a  reference  source.  The 
subject  and  reference  source  are  both  illum- 
inated with  laser  light. 

Several  companies  are  said  to  be  working 
on  three-dimensional  motion  pictures  in  which 
a  viewer  can  look  at  a  screen  from  any  angle 
and  see  the  object  depicted  as  if  it  were  seen 
from  that  angle. 

One  Cleveland-based  corporation  has  fore- 
cast that  three-dimensional  color  TV  should  be 
with  us  bv  1971  and  flat  TV  wall  screens  by 
I97.S. 

Tomorrow's  Books  to  be  Published  on  TV? 

As  a  straw-  in  the  wind,  the  recent  combina- 
tion between  RCA  and  the  Random  House 
publishing  firm,  is  indicative  of  another  trend: 
books  that  will  be  recorded  in  sight  and  sound, 
for  playback  on  your  home  communication 
center.  Publishing  may  be  directly  affected  by 
the  ability  to  put  literature  on  tape,  film  and 
records  for  playback.  RCA  has  applied  to  the 
FCC  for  communication  facilities  to  transmit 
a  newspaper  via  facsimile  that  will  be  printed 
on  your  home  TV  set.  The  company's  president 
Robert  Samoff,  has  stated: 

".  .  .  ihe  learning  industry  will  incorporate 
50  per  cent  of  Ihe  grosa  national  product  with- 
in 20  years." 

That's  big  money,  untold  billions  on  billions, 
and  much  of  your  effort  is  in  the  learning  area, 
especially  in  communicating  ideas  to  your  peo- 
ple. Therefore,  this  trend  can  affect  you. 

Time  is  a  big  factor  .  .  .  people  take  less 
time  to  read.  That's  why  audiovisual  tech- 
nology is  going  to  have  tremendous  impact. 
The  printed  word  may  not  be  enough  to  pro- 
vide your  company  with  the  fullest  impact  for 
its  communication  needs, 

I  say  to  you  —  now  is  the  time  to  expand 
your  horizons!  • 


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1  he  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing uf  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  to  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 

NEW  YORK  .  HOLLYWOOD 
10023       90038 


a  color  movie 
from  slides  &  type? 


zooi\/rs 


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to  voiocv  iiiiisic, 
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MMBER    5    ■    VOLUME   28 


71 


kJ 


CINE  Golden  Eagles: 


(CONTINUED  FROM  PAGE  70) 
ler.  The  Methodist  Hospital.  9  min., 
color. 

•  Describes  the  successful  treatment 
of  an  unusual  surgical  case. 

»       »       * 

Cardiac  Valve  Replacement  Using 
An  Improved  Prothesis.  Spon- 
sored by  Cutler  Laboratories.  Pro- 
duced by  Baylor  University  Dept. 
of  Surgery.  20  min.,  color. 
■  Demonstrates  technique  of  cardiac 
valve  replacement. 

*  *        * 

Conservative  Management  of  Tubal 

Pregnancy.    Sponsored    by    E.    R. 

Squibb   &   Sons.    Produced   by   Billy 

Burke   Productions.    1 1    min.,   color. 

•  Shows  technique  of  linear  salpin- 
gostomy and  testing  of  tubal  patency 
at  the  time  of  laparotomy  where  fu- 
ture  pregnancy    is   desirable. 

*  «        * 

Dentistry  in  the  Hospital.  Sponsored 
by  the  American  Dental  Society. 
Produced   by  The  Jam   Handy  Or- 
ganization. 

•  Aimed  at  encouraging  young  den- 
tists to  take  hospital  training,  in  as- 
sociation with  the  medical  profes- 
sion, before  or  early  in  their  careers 
in  active  practice. 

Dentistry  Through  the  Ages  of  Man. 

Sponsored  by  Rocky  Mountain 
Dental  Products  Co.  Produced  by 
Rippey,  Henderson,  Bucknum&Co. 
23  min..  color. 

•  Explains  the  necessity  for  dental 
care  throughout  life. 

*  *       * 

Hospital  Dental  Service:  Today  and 
Tomorrow.  Sponsored  by  the 
American  Dental  Association.  Pro- 
duced by  the  Jam  Handy  Organiza- 
tion. 

•  Film  shows  dental  services  estab- 
lished within  hospitals. 

*  *       « 

The  Mechanisms  of  Action  of  the 
Oral  Contraceptives.  Sponsored  by 
the  Syntex  Laboratories.  Produced 
by  Aegis  Productions.  21  min., 
color. 

•  Explains  the  course  of  primary 
antiovulatory  action  of  both  the 
combination  and  sequential  forms  of 
oral  contraceptives. 

*  •        * 

Myocardial      Revascularization      

Vineberg  Procedure.  Sponsored 
by  the  Upjohn  Company.  Produced 
by  Medical  Communications  Asso- 
ciates. 20  min..  color. 

•  Pictures  highlights  of  actual  sur- 
ger\'  using  Dr.  Vineberg's  proce- 
dure. 

*  »       • 

The  Obsolete  Menopause.  Sponsored 
by    Upjohn    Company.    Produced 
by   Norman    P.    Schenker.    18    min.. 
color. 

•  Film  shows  authorities  explaining 
how  women  can  be  spared  physical 
and  mental  deterioration  through 
replacement  of  former  levels  of  fe- 
male sex  hormones. 


Personal  Oral  Hygiene  for  the 
Handicapped.  Sponsored  by  the 
Texas  Institute  lor  Rehabilitation 
and  Research.  Produced  by  Vital 
Research  Films.  22  min.,  color. 

•  Illustrates  sound  programs  for 
mouth  hygiene  of  aged,  disabled  and 
handicapped   persons. 

*  *        ♦ 

Point  of  View.  Sponsored  by  Chil- 
dren's   Memorial    Hospital.    Pro- 
duced    by     Jerome     Schulman.     23 
min.,  color. 

•  Depicts  a  4-year  old  child's  arrival 
at  a  hospital  with  distorted  view 
regarding  hospitals. 

*  *        * 

The  Preportioned  Dental  Amalgam: 
Its  Preparation  and  Condensation. 

Sponsored  by  Northwestern  Univer- 
sity. Produced  by  Wilmer  B.  Eames. 
14  min.,  color. 

•  Describes  the  research  on  a  new 
dental  technique  for  standardizing 
the  preparation  of  silver  amalgam. 

*  «       * 
Prosthokeratoplasty.    Sponsored    and 

Produced    by    A-V    Corporation. 
20  min.,   color. 

•  Shows  technique  for  operations  to 
obtain  functional  improvement  in 
unfavorable  eyes  with  the  Cardons 
Kerstoprosthesis. 

*  *       * 

Roentgen  Anatomy  of  the  Normal 
Alimentary  Canal.  Sponsored  by 
the  American  College  of  Radiology. 
Produced  by  Key  Films.  27  min.. 
b&w. 

•  Pictures  functioning  anatomy 
from  mouth  to  bowel  through  cine- 
f.uorographic   sequences. 

*  *        * 

Suicide  Prevention:  The  Physician's 
Role.   Sponsored    by    Roche   Lab- 
oratories.   Produced   by  Visual   Pro- 
jects, Ltd.  20  min.,  b&w. 

•  Traces  the  clues  to  suicide  and 
shows  their  proper  management. 

*  *       * 

T.U.R.  —  A  Teaching  FUm  (Trans- 
urethral Prostatectomy).  Spon- 
sored by  Eaton  Laboratories.  Pro- 
duced by  A-V  Corporation.  20  min., 
color. 

•  Shows  the  usefulness  of  the  mo- 
tion picture  in  teaching  transurethral 
prostatectomy. 

*  *       * 

What  Happens  Next?  .  .  .  Code  4. 

Sponsored  by  Smith,  Kline  & 
French  Laboratories.  Produced  by 
Ralph  Lopatin  Productions.  16  min. 
B&W. 

•  Film  describes  human  and  techni- 
cal factors  involved  in  the  organi- 
zition  and  training  of  a  hospital 
resuscitation  team. 

*  *       * 

AGRICULTURAL 
AND    NATURE    FILMS 

An  "A"  for  the  BC  Way.  Sponsored 
by    Farm    Credit    Administration. 
Produced  by  Bill   Snyder  Films.   22 
min.,  color. 

■  Depicts  a  student's  view  into  the 
farm  cooperative  program. 


Life  in   the   Balance.   Sponsored   by 
Standard   Oil    Company   of   New 
Jersey.  Produced  by  Equinox  Films. 
29' 2   min.,  color. 

•  Documents  man's  struggle  against 
hunger   and   famine. 

*  ^-        * 

The  Livestock  Farmer  and  the  Four 
Flies.  Sponsored  by  the  American 
Oil    Company.    Produced    by    Iowa 
State   Univ.   21    min.,  color. 

•  Describes  typical  observations  of 
farmer  and  recognition  of  habits  of 
horn  fly,  stable  fly,  house  fly  and 
face  fly. 

•  *       * 

My    Garden    Japan.    Sponsored    by 
International    Minerals    &    Chem- 
ical Corporation.  Produced  by  Em- 
pire Photosound  Inc.  30  min.,  color. 

•  Depicts  the  bond  of  nature  so 
characteristic  of  the  Japanese  people 
as  exemplified  in  their  traditional 
art    and    culture,    especially    within 

the  gardens  of  Japan. 

«       *       * 

Opportunity     Land.     Sponsored     by 
Deere  &  Company.   Produced  by 
Wilding.   Inc.   20   min.,   color. 

•  Records  the  history  of  farming 
and  the  ultimate  contribution  of  the 
farmer  to  all  mankind. 

*  *       * 

Tribute  to  a  Champion.  Sponsored 
and     Produced     by     International 
Harvester     Company.      I4V2      min.. 
color. 

•  Shows  changes  in  methods  of  har- 
vesting corn. 

Waters  of  Yoscmite.  Sponsored  and 
Produced  by  Pyramid  Film  Pro- 
ducers. 9  min..  color. 
■  A  portrait  of  nature  showing  the 
beauty  of  the  wilderness. 

*  *       * 

A     Winter     Holiday     in     'Vosemite. 

Sponsored  by  Yosemite  National 
Park  and  Curry  Company.  Pro- 
duced by  Pyramid  Film  Producers. 
22  min.,  color. 

•  Pictures  a  family  spending  a  win- 
ter holiday  in  Yosemite  National 
Park. 

*  *       * 

HEALTH  AND  SAFETY 

Basic  Techniques  of  Drownproofing. 

Sponsored  by  the  Water  Safety 
Programs.  Produced  by  Sun  Dial 
Films.    Inc.    12'2    min.,    color, 

•  Demonstrates  techniques  of  stay- 
ing alive  in  deep  water  for  long  per- 
iods of  time. 

*  *        * 

The  Day  the  Bicycles  Disappeared. 

Sponsored  by  the  AAA  Founda- 
tion for  Traffic  Safety.  Produced  by 
Bay  State  Film  Productions.  15 
min..  color. 

•  Film  educates  kids  to  ride  their 
bikes  safely  with  animated  bicycles 
going  on  strikes. 

*  *        * 

Drownproofing:  Safety  and  Survival 
Technique  for  Swimmers  and 
Non-Swimmers.  Sponsored  by  the 
Office  of  Economic  Opportunity. 
Produced  by  Helicon  .A-V  Consult- 
ants. 20  min..  color. 


•  Portrays  survival  techniques  taugf 
to  five  volunteer  job  corpsmen. 

•       «       « 

The    Empty    Hand,    Produced    I 
Stephen  F.  Verona,  Cinema  Vt 
ona  and  Filniex,  Inc.  10  min.,  b  & 

•  Shows    unusual    happenings    in 
Karate   school   with   athletes   in   a 


Space    Driving    Tactics.    Sponson 
and   produced    by   Charles   Cab 
and  Associates.    15   min.,  color.      1 

•  Illustrates  tailgating  chain  rea 
tion;  what  happens  and  how  it  ha 
pens   when    lead   car   slams   on  h 

brakes. 

*  *       « 

The   Third   Pollution.    Produced  I 
Stuart  Finley,  Inc.  15  min.,  colci 

•  Demonstrates  problems  of  was 
collection   and   disposal. 

*  *        * 

You   and   Office   Safety.   Sponson 
by  Xerox  Corporation.   Produc< 
by  Holland  Wegman,  Inc.   10  mir 
b&w. 

•  Constructive  corrective  measun 
are  presented  on  common  hazari 
in   offices. 

*  *        * 

SCIENCE  FILMS 

Central    Similarities.    Sponsored    b 
National      Science      Foundatioi 
Produced  by  Minnemath  Film  Div,  I 
sion.    1 1    mm.,  color. 

•  Exhibits  transformation  (centrs 
similarities)  as  a  problem-solving  ii, 
strument.  IJ 

*    *    *  H 

Dihedral    Kaleidoscopes.    Sponsore 

by  National  Science  Foundatioi 
Produced  by  Minnemath  Film  Div 
sion,   Minn.    12  min.,  color. 

•  Illustrates  mathematical  transfoi 
mation  called  reflection  through  tb 
use  of  mirrors. 

*  *       * 

The   Growing   Edge.   Sponsored   b 

International    Minerals   &   Chen 

ical  Corporation.  Produced  by  En 

pire  Photosound  Co.  18  min.,  colo 

•  Sequences  move  from  the  atom  t 
modern   fields   and   gardens   to   di 
pict  the  scientist's  quest  to  create 
more  bountiful  earth. 

+        *        * 

The   Hidden    World.    Sponsored  bj 

Encyclopedia       Britannica.      Pr»j 

duced    by    Wolper    Productions.   5 

min..  color. 

■  Shows  facts  about  the  insei 
world. 

*  *       * 

Next    .    .    .    The    Men.    Sponsore 
and  Produced  by  Hughes  Aircra 
Co.   18  min.,  color. 

•  A  documentary  on  the  prepar 
tion.  launch,  flight  and  landing  1 
Surveyor  on   the   Moon. 

«        «        » 

A  Pair  of  Paradoxes.  Sponsored  ar 
Produced  by  Bell  Telephone  La' 
oratories.  3  min.,  b&w. 

•  Describes   two    psychological    ph 
nomena:   one  concerning  a   windii 
staircase     and    the    other    about 
musical  tone. 


^re  red 


when  it's  processed  by 


Violet 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54th  Street 

New  York.  NY.  10019 

JUdson6  0360 

Cable:  MOVIELAB    Telex:  12  6785 


oHvtberton 

Motley  I      o^'^^P*"* 

Ucfoni  Sai."0        O 
Spenc«rport 


— 7  N. Chill,         " 

GENESEE/  «Cj,^«,,;„. 


MONROE  bT         ** 


\ti 


where  are 
you  in  your 

market  pi 


n 


4'»i!r^«'°.aPaines¥ille 


©Mentor 


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LAKE 

©Willougljby 

o  °Kir1land  Hill!  Mo"i».»»o 

yclid  Wane  H,ll|  -Chardon 


.  I  GEAUGA         T" 
'Owsterland 


Counties,  cities  and  towns  differ  in  all  market 
places.   Information  skillfully  presented 
to  groups  and  individuals  is  essential. 

Let  us  show  you  how  some  successful  marketers 
are  using  Jam  Handy 


/ 

_   ,..Jr-„._'-  *  □'• 


sales  promotion 

and  training  tools 

all  over  the  U.S.  map. 


*KEY  TO  MARKET  SEGMENTS 
You  may  recognize  these 
representative  U.S. 
market  areas  and  you  may 
not.   (Clockwise,  from  top 
to  bottom): 

1.  Rochester,  New  York 

2.  Mid-Southern  Illinois 

3.  Pennsylvania 

4.  Along  Lake  Erie 

5.  North  of  San  Diego 

6.  North  of  Lake 


^freedom  I 

XGA-  °^  ^^i""        Den. 

/"'E      X>*^»  I  ©Wrightstown 

/JR.    -tW^  OGreenleaf    , 

/     .®.  ©f  ©KoUouno      ^^0°"^. 

l)@  Sherwoodo  BrillionO|     Rcedsvii 
/[?#Hilbert®  Potter    "^ 

I  >]|oStockbridge 

'  \Chilton.e. 
'ICALUMEX 


'»    Elton®      o       ®'^°°"C       \-^^-^7iiH<L 
©Downinglown  /lowt,  Htnorv;^^ 

Upper  Oort)y.^%^ 

M«d,a   ©^!^^ 


hofndjJe 


Winnebago,  Wisconsin    \^^"'-?'^X*r^  ^-rky 

NjJUll- 


7.    High  in  Pennsylvania 


THE  JAM  HANDY  ORGANIZATION 

NEW  YORK     •     DETROIT        .        CHICAGO      •      HOLLYWOOD 
JUdaon  2-4060   •   TRinity  5-2450  •    STato  2-6757  •    HOUjrwood  3-2* 


MOTION  PICTUBBS 
BUSINESS  THEATER 
SLIDES  •  SLIDEFILMS 
TRAINING  AIDS 


BUSINESS  SCREEN 

MAGAZINE  •  TOOLS  AND  TECHNIQUES  FOR  AUDIO  &  VISUAL  COMMUNICATION 


NO  PUBLIC  LIBR'RY 
INFORMATION  DIVISION 

0V7    1967 


VORLD   IN    FOCUS:   THE   8TH    INTERNATIONAL   INDUSTRIAL   FILM   FESTIVAL   AWARD* 


No.  6 

VOLUME  28. 1967 

FIFTY     CENTS 


•  Can  your  PR  film 
make  the  "bigtime"? 


If  it's  professionally  produced,  with  an  appealing  subject 
matter  (sports,  travel,  entertainment,  public  service  or 
documentary)  and  no  offensive  commercial  message, 
there's  a  good  chance  it  can  be  booked  into  top  theatres. 

Chances  are  even  better  when  it's  merchandised  and 
distributed  by  Modern's  Theatre  Division  to  specific  mar- 
ket areas  of  your  choice. 

With  only  one  35mm  print  of  your  film  we  can  get  you 
50,000  viewers  in  one  year.  With  more  prints,  say  100 
or  so,  we  can  get  you  up  to  7,000,000  a  year. . .  through 
our  30  Film  Exchanges. 


We'd  like  to  give  you  a  professional  appraisal  of  your 
film's  chances,  based  on  more  than  30  years  of  creative 
film  merchandising.  Just  send  usa  16mm  or 35mm  print 
(even  a  script  will  do).  If  you're  interested,  we'll  also 
review  it  for  bookings  in  educational  and  community 
groups,  summer  resorts,  airport  theatres  and  television. 

Dick  Rogers,  Vice-President  of  our  Theatre  Division, 
(or  your  local  Modern  account  executive)  will  give  it  his 
personal  attention  if  you  contact  him  at  Modern  Talking 
Picture  Service,  Inc. ^212  Avenue  of  the  Americas,  New 
York,  N.Y.  10036,/ 


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housing,  very 
ight  and  strong.  •  Scuff-proof  ivy  green  finish.  • 
Safety  three  wire  cord  stows  conveniently  around 
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•  Sprocketless  film 
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Technicolor  1000:  Designed  without  compromise 
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ij  Technicolor 

COMMERCIAL  AND   EDUCATIONAL  DIVISION 

1300    Frawley    Drive,    Costa    Mesa.    California    92627 


Picture  Service,  Inc.,  1212  Avenue  of  the  Americas,  New 
York,  N.Y.  10036., 


alking   picture   service 


If  your  travel  plans  this  year  includer 


Look  for  us. 
Our  production 
creNA/s  ^^ill  be  frlming 
in  oil  these  locations 
before  the  year  is  out.  We'd 
like  to  show  you  how  we  work  , 
internationally. 


Wolper  Productions,  Inc. 
Industrial  Film  Division 
A  Metromedia  Company 
Mel  London,  Vice  President 
465  Lexington  Ave., 
New  York,  N.Y.  1001  7  {21  2)  682-9100 
8544  Sunset  Blvd., 
Hollywood,  California  90069  (213)  652-7075 


For  those  in  Line  and  Staff  Manage- 
ment, who  supervise  the  work  of 
others: 

SUPERVISOR 

TRAINING 

ON 

HUMAN   RELATIONS 


Every  Company's  Chief  Executive  knows 
the  importance  of  having  all  managers 
and  supervisors  develop  a  deep  under- 
standing of  human  behavior, . .  and  how 
to  successfully  achieve  better  human 
relations  with  others...  how  to  develop 
an  esprit  d'corps.  which  will  have  every- 
one trying   harder...  to  achieve  more. 

Why  so  many  management  failures? 

One  of  the  country's  largest  institutions 
in  its  field,  after  researching  the  prob- 
lem, discovered  that  of  those  who  fail 
as  managers . . .  2%  do  so  because  they 
lack  technical  knowledge. .  .while  98% 
fail  because  they  lack  "people  knowl- 
edge" and  how  to  work  with  others. 

How  to  gain  "people  knowledge" 

"SUPERVISOR  TRAINING  ON  HUMAN 
RELATIONS"  is  a  complete  16  hour 
course,  including  filmstrips,  manual  and 
supplementary  material,  which  drama- 
tically demonstrates  how  to  successfully 
handle  such  supervisory  responsibil- 
ities as: 

•  Promoting  Cooperation 

•  Interpreting  company  policies 

•  The  Supervisor  as  a  representative 
of  management 

•  Maintain  discipline 

...and  many  other  equally  impor- 
tant supervisory  responsibilities 

How  to  "judge"  the  program  before 
you  buy 

Don't  take  our  word  for  it.  Our  "preview" 
offer  permits  you  to  "see  and  judge"  the 
program  for  yourself.  A  small  handling 
charge,  credited  to  the  purchase  price, 
allows  you  a  5day  examination  period 
of  your  choice. 

MAIL  COUPON  TODAY ...  FOR  PREVIEW  OFFER 

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TRAINING  ON  HUMAN  RELATIONS." 

Name    , 

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BUSINESS  SCREEN 

A   Preview   of  This    Month's    Features 

Right  Off  the  Newsreel:  News  of  the  Month's  Events  6 

The  19th  Annual  Canadian  Film  Awards:  Prizes  at  Toronto  ....14 

Camera    Eye:   the    Editorial    Viewpoint   and   Commentary    16 

"Chris"  Awards  at  the   15th  Annual  Columbus  Film  Festival  ....18 

Lisbon  Diary:  Industrial   Festival  Report,  by  Jane  Senior  20 

Management  Cinema  at  the  Business  Equipment  Exposition  ....34 

The  A-V  Calendar:  Coming    Events  of   Executive    Interest  39 

8th  International  Industrial  Film  Festival  Report 

The  Two  "Worlds"  of  Business  Films:   Preface  to  Awards  39 

The  Winners  at  Lisbon:  Detailed  Listing  of   Prize  Honors  39 

Gateway  Arch   Pictured   in  "Monument  to  the  Dream"  44 

A  New  Approach  to  "Credit"  from  Dun  &  Bradstreet  45 

Expo  Epilogue:  Behind  the  Projection  Scenes  with  Bergen  46 

Contribution  by  Kemper:  Light  on  "The  Dangerous  Years"  47 

Audiovisuals  at  J.  C.   Penney:  Communications  Center  Visit  ....48 

The  IFPA  Journal:   Pre-Conference  Report,  Chapter  News  49 

Look   of  Tomorrow  in   Urban   Transportation:   A  Transit   Film   ...52 

Wrap-Around  Projection  System  for  Skygazers  in  Nevada  54 

Millions  See  "Highlights  of  World  Series"  via  Coca-Cola  56 

Production  Record:  Creating  a  Soles  Film  in  a  Single  Day  60 

Screen   Executive:    News   of   Industry   Staff   Appointments   62 

Videotape:    Instant    Replay   for   Motorola    Semiconductor    64 

A-V  Equipment  Tradefair:  New  Audiovisual  Equipment  68 

Plus:  The  National  Directory  of  A-V  Dealers 

This  Month's  Cover  highlights  the  site  and  the  scenes  which  take 
readers  to  the  recent  8th  International  Industrial  Film  Festival 
at  Lisbon,  Portugal.  See  Jane  Senior's  Lisbon  Diary,  beginning 
on   page   20;  A   Festival   Report,   beginning   on   page   39  of  this   issue. 

Issue  Six,  Volume  Twenty-Eight,  Business  Screen  Magazine,  published  October, 
1967.  Issued  eight  times  annually  every  six  weeks  at  7064  Sheridan  Rd., 
Chicago,  Illinois  60626  by  Business  Screen  .NAagozines,  Inc.  Hhone  BRiargate 
4-8234-5.  O.  H.  Coelln,  Editor  ond  Publisher.  In  New  York:  Robert  Seymour, 
Eastern  Manager,  250  W.  57th  St.,  Phone:  245-2969.  In  Los  Angeles;  H.  L. 
Mitchell,  1450  Loroin  Road,  Son  Morinc,  Calif.,  Phone:  Cumberland  3-4394. 
Subscription  $3.00  a  year;  $5.00  two  years  (domestic);  $4.00  and  $7.00  foreign. 
Second  closs  postage  paid  at  Chicago,  Illinois  and  at  additional  mailing  office. 
Entire  contents  copyrighteo  1967  by  Business  Screen  Magazines,  Inc.  Trade- 
moik  registered  U.  S.  Potent  Office.  Address  editorial  and  subscription  inquiries 
to  office  of   publication,  7064   Sheridan   Rood   Building,  Cl-icogo,   Illinois  60626. 


PARTHENON 


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PICTURED 


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DO  YOU   HAVE  A 

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With   Many  Titles? 


Some  of  your  subjects  were  "hits"- 
did   needed   jobs   well- 
but  now  they  need  "refreshing." 

Let  Parthenon  talk  to  you 
about  re-making  these  "classics" 

as  MOVIES 

Real  motion  pictures  — 

with  live  actors  —  in  film  action 

full  color  and  sound  —  16mm 

(and  8mm),  evervthing  new  except 

your  proven  scripts,  and 

AT  LOW-LOW  BUDGETS 

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ObviousK.  this  proposal  will  ap- 
ply to  onl\  a  few  sponsors  —  i.e., 
to  companies  with  successful 
slidefilm  programs  of  long  stand- 
ing. If  your  company  has  such 
a  program,  invite  Cap  Palmer  to 
talk  with  \ou  on  his  next  trip 
East.  -\nd.  in  the  meantime,  ask 
for   a   screening   print   of   Ford's 

■'LOVE  THY  CUSTOMER." 

PARTHENON  PICTURES 

Cop   Palmer  Exec.   Producer 

2625  Temple  St.    •    Hollywood  90026 

213-DUnkirl<   5-3911 


BUSINESS    SCREEN! 


you  shoot  it- leave  the  rest 
...to  byron,  of  course 

byron  motion  pictures.  1226  Wisconsin  avenue,  northwest,  Washington,  d.c.  20007  .  telephone  202,  feoerai  3.4000 


'  NUMBER    6    ■   VOLUME    28 


rigliff  off  tlie 


Film  Industry  Leaders  |oin  to 
"Salute  Laboratory  Technician" 

ii  A  growing  list  of  top  film  and 
TV  executives,  producers,  direc- 
tors and  personalities  have  accept- 
ed places  as  honorary  co-chair- 
men of  the  upcoming  Motion  Pic- 
ture and  Television  Industries  Sa- 
lute to  the  Laboratory  Technician, 
according  to  co-chairmen  Carleton 
G.  Hunt,  president  of  De  Luxe 
Laboratories,  and  C.  W.  Vitello, 
president  of  the  Motion  Picture 
Film  Technicians.  Honorary  chair- 
man is  Richard  F.  Walsh.  lATSE 
president,  and  co-chairman  is  Don- 
ald P.  Haggerty,  business  repre- 
sentative of  Local  682,  lATSE 
Lab  Technicians,  in  Hollywood. 

Honorary  co-chairmen  of  the 
committee  now  in  formation  in- 
clude: Martin  S.  Ackerman,  Per- 
fect Film  and  Pathe  Laboratories 
Inc.;  Rene  Aerts,  Agfa-Gevaert, 
Inc.:  Royal  Blakeman,  Academy 
of  TV  Arts  and  Sciences:  Alfred 
E.  Bruch,  Capital  Film  Laborato- 
ries; Joan  Crawford:  William 
Dozier,  Greenway  Productions; 
Thomas  J.  Dunford.  Film  Produc- 
ers Assn.  of  N.Y.;  Edwin  W.  Ebel; 
and  George  W.  Eby.  Ice  Capades. 

Other  leaders  active  on  the  af- 


fair are:  Paul  W.  Fassnacht,  Tech- 
nicolor: Alan  E.  Freedman,  De 
Luxe  Laboratories;  Fred  G.  To- 
daro.  Criterion  Film  Laboratories; 
Paul  Guffanti.  Guffanti  Labora- 
tories: John  H.  Harris;  Senator 
Jacob  K.  Javits:  Saul  Jeffee,  Mo- 
viclab  Inc.:  Sheldon  Leonard;  Jer- 
ry Lewis;  Mayor  John  V.  Lindsay; 
Robert  H.  O'Brien,  pres.,  MGM: 
Arnold  M.  Picker,  executive  v. p.. 
United  Artists;  Martin  Rackin; 
Byron  Roudabush.  president  of 
Byron  Motion  Pictures;  Ivan  Tors; 
Jack  Valenti.  MPAA:  Robert  M. 
Weitman.  Columbia  Pictures  stu- 
dio exec:  and  Irwin  Young,  head 
of  Du  Art  Film  Laboratories.  • 
*        *        * 

CINE  Holds  10th  Anniversary 
Awards  Program  November  16-17 

-  The  10th  Anniversary  CINE 
Awards  Program  and  Exhibition 
of  Films  of  Merit  held  under  the 
auspices  of  the  Council  on  Non- 
theatrical  Events,  will  take  place 
on  Thursday  and  Friday,  Novem- 
ber 16-17  at  the  National  Educa- 
tion Association  Auditorium, 
Washington,  D.  C. 

General  chairman  for  the  fall 
program  is  Brig.  General  (ret.) 
Willard  Webb,  a  vice-president  of 
the  national  overseas  film  festival 
coordinating  group.  Attendance  is 
by  invitation  only  and  ceremonies 
will  honor  winners  of  overseas  fes- 


tival awards  received  during  the 

year.  • 

*  *       * 

Industry  Film  Producers  Set  For 
Annual  Convention  in  San  Diego 

;v  Focus  is  again  on  the  Far  West 
as  the  Industry  Film  Producers 
Association  hold  their  8th  Annual 
Convention-Workshop  and 
"Cindy"  awards  competition  at 
the  Hilton  Inn  on  San  Diego's 
Mission  Bay  in  Southern  Cali- 
fornia. Program  opens  October  27. 

*  *        * 

TV  Academy  Members  Get  Report 
on  Film  Production  in  New  York 

S  The  National  Academy  of  TV 
Arts  and  Sciences  was  addressed 
August  29  by  Thomas  J.  Dunford, 
President  of  the  Film  Producers 
Association  of  New  York,  Inc., 
and  Harold  Klein,  Executive  Di- 
rector. The  occasion  was  a  lunch- 
eon meeting  at  the  Mayfair-Len- 
non  Hotel  in  St.  Louis.  An  audi- 
ence of  advertiser  and  agency  TV 
executives  heard  Mr.  Dunford 
(also  President  of  Pelican  Films. 
Inc. )  speak  about  the  latest  trends 
and  techniques  in  the  filming  of 
television  commercials. 

Particular  stress  was  given  the 
role  of  the  helicopter  in  cinema- 
tography, new  angles  in  set  light- 
ing to  accommodate  color,  edit- 
ing, and  the  dynamic  use  of  ani- 
"Tition  in  commercials.  Mr.  Dun- 


ford cited  several  examples  of  tl 
tremendous  planning  required  bi 
fore  shooting  even  a  simple  seen 
Mr.  Klein  showed  the  FPA 
latest  reel  of  TV  commercials 
pointed  out  that  the  industry 
production  of  TV  film  comme 
cials  is  concentrated  mainly  i 
New  York  and  that  FPA  men 
bers  were  responsible  for  moi 
than  80  per  cent  of  the  prodm 
tion  nationally  —  now  exceedin 
$80,000,000. 

*        *       * 

Jack  Siegal  Leaves  Film  Post 
at  IBM  to  Head  Television  Finn 

>T  A  leading  spokesman  for  fill 
in  business  and  chairman  of 
Association  of  National  Advisoi 
Audiovisual  Committee,  Jack  1 
Siegal  ,former  manager  of  TV 
Radio  News  and  Film  Activitie 
for  International  Business  Ma 
chines  Corporation,  is  the  ne\ 
president  of  Vermont-New  Yor 
Television,  Inc.  and  general  man 
ager  of  WVNY-TV,  its  planne 
television  station  in  Burlington 
Vermont. 

For  the  past  nine  years,  Jacl 
Siegal  has  been  responsible  for  ai 
IBM  corporate  motion  picture  ani 
closed-circuit  television  activit 
and  for  the  company's  informatioi 
liaison  with  radio  and  televisioi 
broadcasters.   He  has   had  exten 

(CONTINUED  ON   PAGE   EIGHT^ 


<![ET  STOCK  'ROOTAGE 

*JET/PISTON/HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  &  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


Atlanta 

523-5517 

Chicago 

726-5500 

Cleveland 

333-3500 

Denver 

398-4535 

Detroit 

963-9770 

Honolulu 

514-261 

Los  Angeles 

482-3620 

Washington,  D.C. 

737-6830 

New  York 

922-5225 

Write  for  catalog: 

Pittsburgh 

471-0700 

UNITED  AIR  LINES 

FILM  LIBRARY 

San  Francisco 

397-2620 

626  Wilshire  Boulevard 

Seattle 

682-3731 

Los  Angeles,  California 

90017 

♦Jet  mockups  for  interior  filming  — New  York  City  and  Hollywood 


United  Air  Lines 


BUSINESS   SCREEKl 


i 


Nilcs  Ami  f  liv  Sales  A\\vetiii«| 


Handling  the  package  from  soup  to  show 


How  you  stage  your  sales  meeting  is  a  reflec- 
tion on  your  own  ability  to  organize  and  put 
a  message  across.  You  can't  very  well  inspire 
your  selling  force  if  the  example  you  set  in 
selling  them  is  a  poor  one. 

The  Niles  organization  is  prepared  to  work 
with  you  in  producing  only  a  segment  of 
your  meeting,  or  the  entire  package,  includ- 
ing build-up,  site,  theme,  meals,  speeches, 
live  show  .  .  .  even  the  organization  of  trans- 
portation. 

This  is  what  we  did  just  recently  for  Lawn 
Boy.  We  not  only  produced  a  live  show,  we 
staged    a    poolside   cocktail    party    (photo. 


above  left),  a  golf  tournament,  a  football 
game,  directed  the  speeches  and  wrote  orig- 
inal music  for  the  show,  among  other  things. 

For  the  Converters  division  of  American 
Hospital  Supply  (Converters  makes  dispos- 
able paper  products  for  hospitals).  Niles 
directed  the  basic  meeting,  interspersing 
speeches  with  two  hour  skits  (photo,  above 
right)  that  also  used  original  music  .  .  . 
music  written  by  Niles'  musical  director, 
Sid   Siegel. 

Regardless  of  how  large  or  small  your 
needs,  Niles  is  ready  to  handle  them. 

With  zap. 


PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  •  ANIMATION  •  TV  COM- 
.S  &  SHOWS  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
t     .     SALES  MEETINGS     •     COLLATERALS     •       PACKAGED'  COMMUNICATIONS 


=  red  A.  Niles  Communications  Centers,  Inc 


IN   CHICAGO;   1058  W.  Washington  Blvd.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  212-787-8770 
IN   HOLLYWOOD:  5545  Sunset  Blvd.  213-462-731 1 


NUMBER    6    ■    VOLUME    28 


AT&T  AMERICAN  BANKERS  ASSOCIATION 
ABC-TV  ■'■']! I i'M  ABC-TV  INTERNATIONA 
L  AMF  AMERICAN  HOME  MAGAZINE  AUDI 
T  BUREAU  OF  ■KOEIIIIililZSBi  CIRCU 
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OF  AMERICA  ■■CEIiIIQ]n!!!H9H  clair 

OL  COMPANY  CBS-RADIO  CBS- TV  CONGR 
EGATION  WEEIM3M  CHRISTIAN  CHUR 
CH  DOW  CHEMICAL  COMPANY  EASTMAN  C 
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INC.  IBM  HEEME31M  INSTITUTE  0 
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CKEL  COMPANY  ^EMSEMMi  JONES  & 
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MPANY  ^MSMMMt  LADIES  HOME  JOU 
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lONAL  DISTILLERS  NATIONAL  LUMBER 
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FE  INSURANCE  CO.  ■',']M*>-I>I:IJJ!B  OLIN  M 
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■KEEjIMIIMIMZIllEin  SOCONY  MOBI 
L  OIL  COMPANY  SEAGRAMS  SYLVANIA  E 
LECTRIC  ■■l:lli'iJ><il.'['ii'hM!B  PRODUCTS,  I 
NC.  TEXACO  THEATER  GUILD  TIME  MAG 
AZINE  ^EUniSEilSMi  UNION  CARBIDE 
VOGUE  WESTINGHOUSE  ELECTRIC  CORP. 
WOMAN'S   DAY   ^HnHIililMilHHi  XEROX 


right  off  the 


(continued  from  page  six) 
sive  radio  and  tv.  experience  in 
Los  Angeles,  New  York  and  Pliila- 

i  delphia. 

j  As  a  combat  correspondent  for 
the  Department  of  Defense  during 
the  Korean  War.  Siegal  made  the 
first  broadcast  for  the  U.S.  radio 
networl<s  from  the  Inchon  beach- 


VISUALSCOPE 

INCORPORATED 

103  PARK  AVENUE    ■  NEW  YORK  CITY  17  ■  MU  3-3513 


Jack  Siegah  hroadcaxt  exec. 

head  during  the  successful  UN 
landing  there;  he  received  the 
Bronze  Star  for  action  with  the 
1st  Marine  Division  during  the 
crossing  of  the  Han  River. 

WVNY-TV  expects  to  begin  op- 
erations in  mid- 1968,  operating 
on  UHF  Channel  22  from  its  trans- 
mitter atop  Mount  Mansfield,  Vt. 
It  will  provide  residents  of  Ver- 
mont, northern  New  York  and 
nearby  Canada  (including  Mon- 
treal )  with  programs  of  the  ABC 

Television  network.  • 

*  *       * 

Du  Art  Labs  Net  Income  Up  14°o 
in  First  Six  Months  of  1967 

7^  Du  Art  Film  Laboratories,  Inc., 
has  announced  sales  of  $3,267,832 
and  net  income  of  $99,772  for 
the  first  six  months  of  1967,  an 
increase  of  14  per  cent  over  the 
same  period  of  the  previous  year, 
according  to  a  stockholder's  re- 
port issued  by  Irwin  Young.  Du 
Art  president. 

Young  stated  that  the  steady 
growth  of  the  company  is  due  to 
its  continuing  expansion  of  plant 
facilities  in  both  the  Du  Art  Build- 
ing on  55th  Street.  New  York,  and 
in  its  Canadian  laboratory  subsi- 
diary. Associated  Screen  Industries 
of  Montreal.  • 

*  *       * 

F&B'Ceco  Industries  Has  Record 
Sales  and  Profits  in  Last  Quarter 

Record  sales  and  profits  for  the 
first  fiscal  quarter,  released  by 
F&B/Ceco  Industries,  Inc.,  show 
that  the  nationwide  suppliers  of 
professional  motion  picture  equip- 
ment  had   gross   sales   and   rental 


income  of  $1,512,000  for  ,ht 
three-month  period  which  eijed 
August  31.  This  represents  i28 
per  cent  increase  over  the  sne 
period  last  year.  Net  profit:  of 
$184,000  were  53  per  cent  la«r 
than  the  same  quarter  in  1966 

During  the  past  quarter  he 
company  also  acquired  a  newii- 
vision,  SOS  Photo-Cine-Op », 
Inc..  and  opened  a  new  Califoja 
headquarters  building  on  S  ta 
Monica  Boulevard  in  the  hear  of 
Hollywood.  • 

*        *        * 

Elect  Quarlin  as  President  ol 
Kalart;  Schwartz  Board  Chairi'io 

Leonard  J.  Ouartin  has  t;n 
elected  president  of  the  K;it 
Company,  Inc.,  Plainville,  Cm. 
succeeding  Morris  Schwartz,  fco- 
dcr  of  the  company,  who  has  s- 
sumed  the  post  of  board  chairnn. 
Ouartin  becomes  the  firm's  ip 
operations  administration  office 

Leonard  Ouartin  began  his  a- 
reer  at  Kalart  30  years  ago,  joirig 


L.  I-  Oiuirtiii:  licads  Kidart 

the  company  as  an  inspector  at  r 
majoring  in  mechanical  engineer  g 
at  the  Polytechnic  Institute  if 
Brooklyn.  He  was  elected  a  \i  - 
president  of  the  company  in  19:  . 
became  executive  vice-president  a 
1961.  Under  his  guidance,  Kal  t 
broadened  operations  to  enco  - 
pass  the  world  market  and  pri  - 
ucts  are  sold  in  over  100  countrs 
abroad.  • 

William  Susman  Named  Execuii; 
Vice-President,  MPO  Videotrons 

■:■?  William  Susman  has  been  de- 
ed to  the  newly-created  post  f 
executive  vice-president  of  MI' 
Videotronics,  Inc.  President  Ai 
old  Kaiser  made  the  annount- 
ment.  noting  his  promotion  Irn 
vice-president,  a  post  he  has  fill' 
since  1961. 

Susman  joined  the  New  '^  i 
company  in  1956  as  produci! 
coordinator,  later  served  as  siul 
manager  and  then  as  an  executi 
producer. 


BUSINESS    SCREE 


% 


^mmm. 


Serving  Professional 
Film  Producers  Everywhere 


De  Luxe  Laboratories.  Inc..  850  Tenth  Avenue.  New  York,  New  York  10019(212)01  7-3220 
West  Coast:  1418  North  Western  Avenue,  Hollywood,  California  90027  (213)  HO  9-3141 

General  Film  Laboratories,  A  Division  of  De  Luxe  Laboratories,  Inc. 
1546  North  Argvle.  Hollvwood.  Caltfornia  90028  (213)  HO  2-6171 


lUMBER    6    •    VOLUIME    28 


why  three  ARRIFLEXIB'st 


ARRIFLEX  16S  the  right  camera  for  the  short  runs 
—whenever  handling  ease  and  mobility  are  prime  con- 
siderations. The  ready-for-action  Arriflex  16S  weighs  just 
over  8  lbs.  with  100  ft.  daylight  spool.  3  lenses,  motor 
and  matte  box!  Handheld  or  on  tripod,  in  the  studio  or  on 
location,  its  ruggedness,  capability  and  versatility  have 
made  the  model  16S  world  famous. 
The  Arriflex  IBS  is  a  unique  combination  of  every  essential 
professional  feature.  Its  scope  is  broadened  by  a  complete 
system  of  accessories.  Film  capacity  from  100'  internal 
spools  to  400'  external  magazines. 

ARRIFLEX  16M  the  right  camera  for  the  tough,  long 
run  assignments  as  well  as  hand-held  grab  shots.  Three 
Quick-Change  magazines,  with  film  capacities  of  200', 
400'  and  1200',  make  the  Arriflex  16M  capable  of  a  broad 
range  of  assignments. 

The  model  16M  shares  the  complete  roster  of  professional 
features  with  the  famed  model  16S.  Its  versatility  is  en- 
hanced by  a  complete  system  of  professional  accessories. 

ARRIFLEX  16BL  the  right  camera  for  sync-sound 
location  filming  Quiet,  compact  and  light,  the  Arriflex  16BL 
provides  for  either  SINGLE  SYSTEM  and/or  DOUBLE  SYS- 
TEM sync-sound  filming.  Conversion  on  the  |ob  without 
special  tools!  The  palm-sized  Arriflex  Recording  Module 
is  the  "magic  "  of  this  unique  versatility— slips  in  or  out 
according  to  need.  Residual  noise  level  is  approximately 
31  db.  Weighs  only  18  lbs.,  including  special  blimped 
12-120mm  Angenieux  zoom  lens,  12V,  DC  governor-con- 
trolled motor  and  BL-400'  magazine. 
The  Arriflex  16BL,  hand-held  or  tripod  mounted,  brings  to 
location  sync-sound  filming,  the  same  proven  reliability 
that  has  made  Arriflex  cameras  famous  throughout  the 
world. 


ARRIFLEX  CORPORATION  OF  AMERICA 

25-20  Brooklyn-Queens  Expressway  West,  woodside.  N.Y,  11377 

Please  send  complete  literature  on  the  following: 

Q  ARRIFLEX  16S   Q  ARRIFLEX  16M  Q  ARRIFLEX  16BL 


NAtVIE 


ADDRESS 


STATE- 


19 


BUSINESS   SCREE 


aause  no  one  camera  can  be  all  things  to  all  cameramen.  Because  the  kind  of  film- 
|[/ou  do  most  dictates  the  kind  of  camera  that's  right  for  you.  And  because  the  right 
Iiera  does  the  job  better,  faster,  and  at  lower  cost,  from  your  initial  investment  in 
^jprnent  to  film-in-the-can.  But  ...  no  matter  which  Arriflex  model  you  choose,  you 
;|the  full  complement  of  famous  Arriflex  features:  mirror-shutter  reflex  viewing  sys- 
s|;  cam-driven  forward/ reverse  pin  registration  film  drive:  tachometer  control,  geared 
Kage  counter.  And,  you  get  the  rugged  reliability  and  versatility  that  makes  Arriflex 
vfirst  choice  of  professionals  everywhere. 


ARRIFLEX  16BL 


ARRIFLEX  CORPORATION  OF  AMERICA 

25-20  Brooklyn-Queens  Expressway  West,   Woodside,   NY.    11377 


JMBER    6    •    VOLUME    28 


11 


r 


Another 


F&B/CECO 


Exclusive.' 


AERO-VISION 

...  a  new  anti-vibration  mount 
designed  for  use  in  helicopters, 
airplanes  or  other  moving  vehicles . . . 


Five  patented  features  pro- 
vide almost  100%  picture 
steadiness  and  freedom 
from  vibration— even  when 
using  long  lenses. 


Available  immediaiely  lor  sale  or  rent. 

Call  or  write  for  brochure. 

F&B/CECO 


c. 


yfcB/CECo 


■^iopApr»° 


HEADQUARTERS:      Dept.  650.  315  West  43rd  Street,  New  York,  New  York  10036 

(212)  JU  6-1420       .    Cable:  CINEQUfP  .     .    Telex:  1-25497 

7051  Santa  Monica  Blvd.,  Hollywood,  Calif.  90038    ■   51  East  10th  Ave.,  Hialeah,  Fla  33010 

.(213)459-3601  Telex:  67-4536    1(305)888-4604  Telex:  51532 

^ Branches  in:    Washington,  D.C./Atlanta/New  Orleans/Cleveland ^^ 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"® 

Area  Code  213/459-1019 

.  .  .  will  handle  with  care,  all  your  West  Coast  production 
requirements  —  negoticrte  name  talent  —  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 

Film  Production   Services   &  A-V   Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


These  Events  Made  News  in  the  Mol 

i<  Top  honor.s  in  the  recent  competition  sponsored  hv  thi 
tional  Agricultural  Advertising  and  Marketing  Association! 
been  awarded  to  Where  Better  Nutrition  Starts,  produce  I 
\  ear  bv  Fred  A.  Niles  Communications  Centers,  Inc.  for  [ 
Foods.  The  10-miiiute  color  film  was  created  to  show  irnpl 
animal  nutrition  gained  through  the  use  of  Kraft  livestocll 
formulated  with  milk  hv-products.  Ted  Bokhof  directed. 

o  o  o 

Saul  Padwo  is  the  new  director  of  the  Scientific,  Photogrl 
and  Business  Equipment  Division  of  the  Business  and  Del 
Ser\'ices  .Administration  of  the  U.S.  Department  of  Comnl 

A  fonner  official  of  the  Fatrchild  Hiller  Corji.,  he  heads  til 
\ision  which  serves  as  a  major  liaison  center  between  the f 
emment  and  the  motion  picture  and  photographic  equipl 
industries.  Mr.  Padwo  succeeds  James  L.  Oliver,  recentlf 
tired  from  this  important  post.  He  is  the  former  corporate 
ager,  marketing  planning  and  control  at  Fairchild  Hilleil 
has  had  more  than  19  years  experience  in  the  electronics,  \ 
trocheniical  and  electromechanical  fields, 
o  e  o 

ir  Governors  of  14  states  have  joined  the  growing  roster  of  I 
lie  officials  who  are  urging  the  U.  S.  Post  Office  Departme 
issue  a  commemorative  stamp  honoring  the  late  Walt  Dil 
according  to  Saul  Jeffee,  president  of  Movielab,  Inc.,  who  f 
ated  the  idea  and  is  carrying  on  the  nationwide  campaii 
In  addition,  Jeffee  disclosed,  more  than  70  members  ol 
House  of  Representatives  and  36  U.S.  Senators  have  urgeq 
Department  and  the  Citizens  Stamp  Advisor\'  Committe 
issue  the  Disne\'  commemorative  stamp. 

o  e  e 

i~  Motion  picture  producer,  WTiter  and  noted  outdoors  aul 
itv'  Lee  Wulff,  of  Keene,  New  Hampshire,  has  received  the  f 
"Outdoorsman  of  the  Year"  award.  The  presentation  was 
on  .\ugust  26  at  the  Eighth  .Aimual  Winchester- Western  EaJ 
Outdoor  Editors'  Tournament,  attended  bv  a  number  of  th« 
tion's  leading  magazine  and  newspaper  outdoor  writers  I 
conser\  ationists  at  the  Winchester  Gun  Club  in  Bethanv,  ' 
He  received  an  award  scroll  and  a  Winchester  Model  101 
gun  inscribed  with  the  award  on  a  gold  plate.  The  OutdJ 
man  of  the  Year  is  selected  by  a  national  poll  of  more 
■5,000  outdoor  writers  and  conser\ationists  and  donated  b\| 
\\'inchester-Westem  Division  of  Olin  Mathieson  Chemical  I 
poration.  Lee  Wulff  s  many  fine  hunting  and  fishing  films  ll 
through  network  television  and  group  film  showing  expcT 
in  recent  vears,  recruited  countless  enthusiasts  into  the  vvl 
of  outdoor  recreation.  In  1963  he  was  honored  as  producJ 
one  of  the  top-rated  television  films  made  for  the  National  [ 
Board  of  Canada. 

o  e  « 

^  Nearly  2,000  entries  were  reported  for  the  International 
and  TV  Festival  of  New  York,  according  to  Herbert  Rosenl 
ganizer  and  director  of  the  event  which  opens  October  20  a  I 
New  York  Hilton  Hotel.  36  per  cent  of  the  entries  were 
vision  commercials,  four  per  cent  were  cinema  commercl 
industrial  films  accounted  for  another  28  per  cent  and  ll 
strips  for  13  per  cent.  Public  service  television  programs  broi 
in  another  15  per  cent  and  "filmed  introductions  and  leaf 
titles  "  for  television  programs  made  up  the  final  four  per  ceil 
the  1967  entries.  The  figures  are  said  to  represent  an  incrl 
of  30  per  cent  over  last  year's  festival. 
•  e  • 

ir  The  10th  American  Film  Festival,  sponsored  by  the  EdI 
tional  Film  Library  Association,  will  be  held  Mav  28-JuiI 
196S  at  the  New  York  Hilton.  Blue  Ribbon  awards  are  g:l 


12 


BUSINESS    SCR 


If  performance, 
versatility,  and 
reliability  are 
prime  consider- 
ations for  the 
selection  of  a 
video  recording 
system . . . 

Concord's  video-tape  sys- 
tem is  for  your  organization. 

The  Concord  VTR-600  is  a 
professional  quality,  light- 
weight, fully  portable  video- 
tape recording  system. 
Simple  pushbutton  opera- 
tion. Complete  compatibility 
assures  consistent  repro- 
ducing quality  from  recorder 
to  recorder.  Records  video 
and  audio  simultaneously  or 
sound  can  be  added  later. 
Plays  back  instantly  over  any 
TV  receiver.  Operates  under 
normal  room  lights.  Any 
frame  can  be  heldasa"stiH" 


14 


for  closer  study.  Recording 
system  is  helical  scan  featur- 
ing dual  rotating  heads;  bet- 
ter than  250  line  resolution. 
Performance  is  outstanding 
for  quality,  durability,  and 
consistency  because  all  our 
parts  are  made  in  our  own 
factories  to  exact  specifica- 
tions. Concord  quality  /as(s. 
So,  if  performance,  versa- 
tility and  economy  are  the 
prime  requisites,  let  us  show 
you  how  the  VTR-600  can 
give  your  organization  a 
profitable  communications 
edge  that  lasts.  Free  bro- 
chure available;  see  coupon 
below. 

COMMUNICATIONS  SYSTEMS  DIVISION 

CONCORD 

ELECTHDNICS    CORPDRATION 

1935  Armacosl  Ave  ,  Los  Angeles, 
Calilornia  90025  Phone  (213)  478-2541 


Complete  syslei 


PLEASE  SEND  ME  FREE  BROCHURE,   •10  WAYS  TO  INCREASE  YOUR 
PROFIT  WITH  CONCORD'S  VIDEO-TAPE  RECORDER." 


ADDRESS. 
CITY 


STATE  _ 


_ZIP_ 


Mail  coupon  to:  Mr.  R.  C.  Hayes.  Dept.    BSM-1 
Concord  Communications  Systems  Divisior. 
Concord  Electronics  Corporation,  1935  Armacost  Ave., 
Los  Angeles,  California  90025  •  Phone  (213)  478-2541 


I  I  Have  representa- 
tive call  on  me. 

I  I  Send  me  informa- 
tion on  Concord's 
Closed  Circuit  Tele- 
vision System. 


The  19th  Annual  Canadian  Film  Award 


Crawleyg  and  Dan  Gibson  Share 

TThree  of  Seven  Awards  given 
-*-  private  companies  at  tiie  1 9th 
Annual  Canadian  Film  Awards, 
presented  September  23  at  the  Inn 
on  the  Park  in  Toronto,  Canada, 
went  to  fihns  created  by  Crawley 
Films  Limited,  Ottawa.  Global 
Village,  shot  on  four  continents  for 
Volkswagen  Canada,  won  a  top 
award  for  Public  Relations  Films; 
The  Perpetual  Harvest  was  accord- 
ed first  prize  among  Sales  Promo- 
tion Films  "for  successful  and  im- 
aginative use  of  sound,  voice,  and 
music";  and  The  Entertainers,  pro- 
duced for  Seagram  (film  record  of 
the  1966  Canadian  Open  at  Van- 
couver) shared  top  honors  for  best 
Sports  and  Recreation  Films, 

Gibson    Has    Sports    Winner 

Dan  Gibson  Productions  Lim- 
ited won  the  other  top  award  in 
sports  and  recreation  for  their  film, 
Adventure  —  Trent  Severn  Style. 
The  second  public  relations  film 
award  went  to  Peterson  Produc- 
tions Limited  for  Movin,  "a  light 
but  convincing,  and  at  times  ro- 
mantic, description  of  modem  rail- 
roading." 

Dan  Gibson  Productions  also 
won  top  honors  in  Films  for  Tele- 
vision with  Land  of  the  Loon,  cited 
"for  the  beauty  of  its  photography 
and  its  simple,  informative  ap- 
proach." 

"Warrendale"    Film    of   Year 

Canadian  "Film  of  the  Year" 
honors  went  to  Warrendale  and  its 
producer,  Allan  King  Associates 
This  film  also  won  first  honors  for 
Feature  Fihns  at  Toronto. 

The  National  Film  Board  of 
Canada,  with  five  top  awards,  was 
again  the  year"s  most-honored 
Canadian  prize-winner.  A  special 
award  to  Helicopter  Canada  cited 
this  film's  "superbly  appropriate 
and  inspiring  opportunity  for  Can- 
adians to  view  their  country  in 
the  Centennial  Year." 

The  experimental  film.  Angel, 
was  best  in  this  special  class  and 
the  Film  Board  was  cited  for  its 


Top  Honors  With  Film  Binl 

"technical  quality  and  poetic  s 
achieved  in  exploration  of  the  i 
matic  medium." 

The  Film  Board  swept  both 
prizes  in  General  Information 
for  Helicopter  Canada  and 
Notes  jor  a  Film  About  Donna >i^ 
Gail.  The  latter  title  was  c; 
"a  truly  remarkable  film,  forw 
looking  in  cinematic  trends;  ti 
commended  for  its  etfective 
gration  of  'real"  and  non-real' 
tion." 

Dimensions  brought  the  Nati 
al  Film  Board  its  fifth  and 
top  prize,  as  the  best  among  F 
for  Children. 

The  Canadian  Broadcatj 
Corporation,  which  shared  ho 
with  Allan  King  Associates 
Warrendale.  also  received  a 
award  for  The  Last  Man  in 
World,  in  the  category  of  Film! 
Television. 

Some  400  persons  attended 
formal   dinner   and    awards  c 
monies.  There  were  78  films 
tered  by  28  producers  across 
country.  The  competition  is  S] 
sored  by  the  Canada  Foundaliffl 
the     Canadian     Association    (■ 
Adult  Education  and  the  Cana^ai 
Film  Institute,  The  awards  pre  n- 
tation  was  arranged,  as  in  prc\ 
years,  by  the  Association  ot 
tion  Picture  Producers  and  Lj 
atories  of  Canada. 

*       *       * 

Athletic  Institute  and  Calvin 
10  Produce  8mm  Sports  "Loop^ 

ii  The  Athletic  Institute,  of  ' 
cago,  and  Calvin  Productions. 
Kansas  City,  Mo.,  are  jointly 
ducing    a   series    of    8mm    5; 
Techniques  loop  training  filni 
continuing  assignment  expects 
involve  several  hundred  films 
films   permit   students   to   an, 
step-by-step  performance  of  ch  n- 
pion  athletes. 

According  to  Larry  Kauffi 
director   of  marketing   at   Ca 
"within  each  sport  there  will 
number  of  specific  film  loops.    < 


i-/-iy,^    ■i-.^x  i  #k  in   I        PROFESSIONAL 

ESKO  TOWNELL  ^j^^E  Typographe^ 

Writer -Director    fL"f  «    «.     j 

P.O. Box 273  Hol-press  Craflsmii 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


SINCE   1938 

Vriu  fur  FREE  tyft 


KNIGHT  TITLE  SEB71 

MS  West  4Slli  St..  New  York,    I 


BUSINESS    SCRil 


sure,  there's  more  than 
one  way  to  Hght  a  set... 


but  why  not  select  the  best  way?  For  many 

years,  Charles  Ross,  Inc.  has  proved  to  be  the  best  way  for  scores 
of  motion  picture  producers  who  insist  on  the  finest  lighting  equip- 
ment in  the  industry.  Send  for  a  schedule  of  rental  rates! 

THE  EAST'S  ONLY  SPECIALIST  -  LIGHTING,  GRIP  EQUIPMENT.  PROPS,  GENERATORS 

RENTALS  /  SALES  /  SERVICE     |H^  Sole  distributor  of  Mole  Richardson  Company  Products  in  Greater  New  York 


INC   333  WEST  52nd  STREET,  NEW  YORK,  N.  Y.  10019,  Area  212,  Circle  6-5470 


DUMBER    I    •   VOLUME   21 


IS 


FILMSTRIP  DEPARTMENT 


AT  CFl,  OUR  EXPERTS  HELP  YOU  find  many  short  cuts  to  great  filmstrips. 
Working  with  you  in  the  inception  stage,  they  help  you  get  the  most  from 
your  material . . .  often  saving  you  time  and  money.  And  with  our  special 
facilities,  we'll  furnish  the  parts  you  might  be  missing.  A  flower  background? 
A  line  of  hand  lettering?  Type  set  on  cells  for  superimposure?  Can  do.  Our 
art  talent  will  design  and  execute  original  frames  for  you,  or  we'll  copy  your 
flat  art  up  to  24"  x  32"  (32  field).  Different  size  transparencies?  We  shoot 
directly  from  35  mm  through  8  x  10,  with  no  Intermediate  reduction  to 
cause  loss  of  color  or  detail.  Product  to  be  ptiotograpf^ed ?  We'll  shoot  it  Into 
your  filmstrip  against  a  colorful  background.  And  with  all  this  service,  at 
CFl  you  always  get  faithful  color  rendition  with  minimum  contrast  gain  and 
frame  to  frame  color  correction  to  insure  over-all  balance.  And  our  unique 
continuous-loop  printing  equipment  insures  absolutely  uniform  filmstrip 
prints  from  scratch-free  negatives.  How  long?  Well,  normal  delivery  is  one 
week.  On  super-rush  jobs,  we'll  work  with  you  to  a  tighter  deadline.  Weed 
advice?  Let's  discuss  your  problems.  Call  Lou  Livingston  at  HO  2-0881. 

Your  filmstrip  benefits  from  the  superior  facilities  and  technology  that  have 
been  developed  to  meet  the  high  standards  of  the  motion  picture  industry. 


CONSOLIDATED    FILM    INDUSTRIES 

959  SEWARD  STREET,  HOLLYWOOD,  CALIFORNIA  90033  /  HO  2-0881  •  HO  9-1441 


uameiM 


TMK     KDITORIAI.    VIF.WI'OIM 


Spotlight  on  HemisFair  in  San  Antonio  as\ 
Expo  '67  Nears  Final  Closing  on  October  it 

■U  Its  only  a  matter  of  days  to  the  closing 
Canada's    great    Expo    '67    .    .    .    but    withil»| 
months  another  exposition  will  be  born  whej 
San   Antonio,  Texas  opens  its  "limited  catif 
gory"    world    fair,    HemisFair,    scheduled    f( 
April  6  to  October  6,  1968.  The  category  de 
inition,   bestowed   by   the   Bureau  of  Inten 
tional    Expositions,   gives   official   sanction 
the  Texas  event. 

HemisFair's  theme,  "The  Confluence  « 
Civilization  in  the  Americas"  has  already  a 
traded  many  overseas  exhibitors,  includii 
Latin  American  nations  who  were  not  repri 
sented  at  Expo.  An  attendance  of  seven  ( 
eight  million  persons  is  expected  on  the  9'. 
acre  site  which  will  house  HemisFair  at  Ss 
Antonio. 

And,  looking  farther  ahead,  we've  receive 
a  handsome  brochure  from  the  sponsors  ( 
Expo  70,  opening  in  Osaka,  Japan  on  Marc 
15,  1970.  This  is  a  "first  category"  world  fa 
which  has  the  central  theme  of  "Progress  an 
Harmony  for  Mankind."  It  will  occupy  a 
815  acre  site  just  six  miles  from  Osaka. 
*       *       * 

10  Million  Audience  for  "Amazing  Arizotw 

a  There's  good  word  from  the  State  of  Ar 
zona's  Development  Board  (at  Phoenix)  th; 
their  film.  Amazing  Arizona,  has  alreac 
reached  10  million  viewers  in  all  50  states  du 
ing  the  past  year.  Produced  by  Canyon  Filn 
of  Arizona  for  the  Travel  Promotion  Depa 
ment  of  the  Board,  the  27-minute  color  ffli 
has  been  distributed  by  Modem  Talking  Pii 
ture  Service.  Inc. 
(continued  on   the   following   page  73 


At  White  House  premiere  of  tieiv  motion  pictun 
"M'e're  On  Our  Way"  as  Mrs.  Lyndon  B.  Joht 
son  accepts  presentation  print  of  National  Youi 
Conference  on  Satural  Beauty  and  Conservcitu 
motion  picture  produced  hy  The  Jam  Handy  0 
ganizaticm.  Cheryl  Sheathelm,  DansviUe,  Mui 
one  of   150   youth   leaders,   who  presented  /i/' 


It 


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INUMBER    6    •    VOLUME   28 


"Chris"  Awards  Honor  Factual  Pictures  at 
the  15th  Annual  Columbus  Film  Festival 

■Influential  Leaders  in  civic,  cultural  and  business  affairs  at  Colum- 

bus,  Ohio,  provide  the  tactual  film  mcdiuni  with  considered  judg- 
ment and  true  American  communit)'  perspectiv  e  through  the  annual 
effort  of  their  Greater  Columbus  Fihn  Council  and  its  annual  "Chris" 
Awards  Program. 

Following  long  months  of  tedious  rev  iew  and  critical  evaluation  of 
the  nianv  hundreds  of  entries  to  this  event,  Columbus  has  bestowed 
its  highest  award,  the  "Chris"  statuette,  uyion  33  motion  pictures 
which  its  dedicated  jurors  deemed  "superior"  and,  with  their  usual 
generosity,  they  have  also  cited  over  200  other  films  as  deserving  of 
"Chris"  certificate  honors  because  of  unusual  content  or  creative 
values  for  their  intended  viewers. 

The  Columbus  Film  Council's  15th  annual  awards  ceremonies  were 
held  on  Friday  ev  ening.  October  6th  at  the  Fort  Hayes  Hotel.  Speaker 
of  the  evening  was  Tom  Hope,  market  analvst  for  the  Eastman  Kodak 
Companv.  Screenings  of  prize-winning  films  were  shared  bv  commu- 
nity audiences  on  following  days.  We  review  in  some  detail  the  33 
"Chris"  statuette  winners.  The  Editors  regret  that  we  Ust  only  159 
of  the  certificate  awardees,  citing  those  titles  sponsored  bv  business 
and  industrv-.  important  health  and  safety  films  and  travel  films  hon- 
ored at  Columbus  this  year. 

Columbus  does,  however,  merit  this  detailed  report  because  this 
city-'s  contribution  to  better  understanding  of  the  value  of  the  factual 
motion  picture  mechum  is  incalculable;  it  should  prove  an  inspiration 
to  other  U.S.  cities  whose  many  civic  groups  and  other  potential  audi- 
ences would  benefit,  as  Columbus  surely  has,  from  this  searching 
look  at  factual  fOms. 


WINNERS  OF  STATUETTES 

•ti  Top  award  winners  of  "Chris" 
statuettes  from  business,  industry 
and  trade  groups  are  listed  first; 

"ANIMAL  KINGDOM" 

Sponsor:  So.  African  Tourist  Corp. 
•  Africa's   game   preserves   are   pic- 
tured in  a  photogenic  survey  of  the 
animals  in  their  native  habitats. 
«       *       « 

THE  CLEVELAND  ORCHESTR.4: 
"ON'E  MAN"S  TRIUMPH" 

Sponsor;  The  Bell  System 
(Ohio  Bell  Telephone  Company) 
■  The  story  of  conductor  George 
Szell  and  the  Cleveland  Symphony 
Orchestra-beautifuUy  presented. 
Sharing  the  spotlight  is  the  famed 
150-voice  orchestra  chorus. 

*  «  X 

"DISCOVER  AMERICA" 

Sponsor;  United  Air  Lines 
Producer;  Reid  Ray  Film  Industries 


1      ^*s 

W 

'  :*^^\. 

•  The  U.S.A.  from  coast-to-coast  as 
seen  with  spectacular  helicopter  se- 
quences which  take  the  viewer  from 
the  East  Coast  to  the  Pacific  Ocean 
and   the   Hawaiian   Islands.   Great! 

•  •        • 

"ELEGANCE 
IS  AN  ALMOND" 

Sponsor;  The  California 

Almond  Growers  E.xchange 

Producer:  Jason  Philips  Productions 

■  A  bright,  colorful  story  of  the 
growing  and  marketing  of  almonds. 
Pictures  and  story  line  are  outstand- 
ing; plus  excellent  recipes  housewives 

will  be  eager  to  try. 

*  *       * 

"FROM  COW  TO  CARTON" 

Sponsor:  Ex-Cell-O-Corporation 
Producer;  Wilding.  Inc. 

■  The  story  of  the  .American  dairy 
industry  is  depicted  thru  animation 
and  live  photography.  Combining 
the  engaging  technique  of  stop- 
motion   animation   and   colorful   live 


fi 

I^E^HE-/-.IiJHiH 

ftft 

;  ._■•— ^  --jye: 

•  mm 

-^.-ii^^ii^Sttl^KKl 

"Space     Navigation"     studies    tech- 
niques used  in  exploring  outer  space 


"From   Cow   to   Carton"   uses   ani- 
mation   to    tell    story    of    dairying. 


action,  the  film  contrasts  old-fash- 
ioned handling  of  milk  with  today's 
fast,  sanitary  methods. 

•        *        • 

"IF  YOU'RE  READY" 

Sponsored  and  produced  by  the 
Douglas  Aircraft  Company. 
(McDonnell-Douglas  Corp.) 

•  This  film  encourages  high  school 
students  to  take  advantage  of  all 
their  schools  provide  to  help  pre- 
pare them  for  such  stimulating,  re- 
warding careers  in  the  aerospace  in- 
dustry, which  are  portrayed. 

"IMAGINATION  10" 

Sponsor:  Champion  Papers. 

Producer;  Morton  Goldshoil 

Design  Associates. 

•  The  signs  and  sounds  of  trains; 
freights,  passenger  trains,  etc.  and 
the  people  who  run  them  are  de- 
picted in  an  imaginative,  vivid  diary 
of  railroading.  Prepared  in  conjunc- 
tion with  a  published  monograph  on 
the  printed  ephemera  used  by  the 
railroads. 

:::  *  * 

"THE  OWL  WHO 
GAVE  A  HOOT" 

Sponsor;  Office  of  Economic 

Opportunity.  U.  S. 

Producer:  John  Sutherland 

Productions,  Inc. 

•  An  animated  motion  picture  pro- 
duced for  the  OEO  Consumer  Edu- 
cation Program  is  aimed  at  viewers 
in    underprivileged    areas,    to    show 


"The  Owl  ^Vho  Gave  a  Hoot"  was 

made  to  help  victicrs  in  undcrpriv- 
ileged    areas    to    get    money    value. 

them  how  to  get  full  value  for  the 
money  they  spend.  Also  shows  posi- 
tive steps  to  be  taken  through  the 
OEO  Community  Action  Programs. 

*  *       * 

"POISED  FOR  ACTION" 

Sponsor;  Prudential  Insurance  Co. 
Producer:  John  J.  Hennessey 
Motion  Pictures 
•  Outstanding  players  of  the  National 
Football    League    demonstrate    basic 
football    skills    as     narrator    Duffy 
Daugherty    stresses    physical    condi- 
tioning   and    plenty    of    practice    as 
ihe    essentials    which    make    players 
"great." 

•  *        • 

"SPACE  NAVIGATION" 

Sponsor:  The  National 

Aeronautics  &  Space  Administration 

Producer;  Graphic  Films  Corp. 


"W'ingi  to  Great  Britain  pictures 
Scotsman's  s-ports  prowess  during 
tour  from  the  sea  to  the  highlanc' 


•  An  exploration  of  the  means 
which  man  navigates  between  cele 
tial    bodies    in    continuous    motio 
across  great  distances  in  space. 

»       *       * 

"STEEL  AND  AMERICA" 

Sponsored  by  the 

American  Iron  &  Steel  Institute 

Producer:  Walt  Disney  Production 

•  The  late  Disney's  cartoon  chara 
ters  enliven  a  most  definite  film  c 
the  history  and  processes  involved 
steel-making.  Photography  and  ed 
ing  superb;  winner  of  a  top  wor 
industrial  film  award. 

•        •        • 

"SUPERCONDUCTING 

MAGNETS" 

Sponsored  and  produced  by  the 

Argonne  National  Laboratory 

•  Many  important  areas  of  researc 
and  development  require  the  use  < 
large  magnets  which  consume  in 
mense  quantities  of  power.  This  fill 
describes  design  problems  and  stabi 
izing  techniques  which  make  it  po 
sible  to  produce  large,  reliable  coil 

"TOMMY  LOOKS  AT  CAREERS 
—  CHElVnSTRY" 

Sponsor;  B.  F.  Goodrich  Co. 

•  Teenagers  learn  how  chemistry 
vitally  involved  in  meeting  bas* 
needs  of  man;  food,  shelter,  healt 
transportation.  The  many  career  (^ 
porlunities  in  chemistry  are  sho\» 
in  this  profession  which  is  forevi 
moving  toward  discovery. 


IB 


"WTNGS  TO 
GREAT  BRITAIN" 

Sponsor;  Pan  American  World 
Airways 
Producer:  Henry  Strauss  &  Co.,  Inc 
•  Intimate,  witty  portraits  of  peop 
and  places  of  Great  Britain  are  con 
bined  with  broad  views  of  town  an 
country — its  wealth  of  historic 
(CONTINUED      ON      PAGE      71 


BUSINESS    SCREE 


TECHNICOLOR  EXCELLENCE  IS 

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lOALL  PRODUCERS  OF  BUSINESS  FILMS 

During  its  50  year  history.  Technicolor's  scientists  and  technicians  have  pioneered  and 
introduced  many  processes  and  have  received  10  Awards  from  the  Academy  of  Motion 
Picture  Arts  and  Sciences  for  distinguished  contributions  to  the  motion  picture  industry. 

Technicolor  has  many  firsts  in  its  list  of  accomplishments.  Among  them  are: 

The  first  commercially  successful  color  motion  picture  system. 

The  first  commercially  successful  three  component  color  motion  picture  system. 

The  first  single  film  color  motion  picture  system  in  commercial  use. 

The  first  cartridge  loading  8mm  projector. 

The  first  Technicolor  Vidtronics  process  for  color  tape  to  color  film  prints. 

Now  the  first  Technicolor  Super  8  Process! 

Super  8  dye  transfer  color  prints  immediately  available  in  any  quantity. 

Super  8  prints  promptly  delivered  to  meet  industrial  schedules. 

Super  8  dye  transfer  color  prints  with  silver  optical  sound  tracks. 

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F»7 


'UMBER    6    ■    VOLUME    26 


II 


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Arriflex  cameras,  28  Eclairs,  35 
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12-120  zoom  lenses  .  .  .  and 
they're  right  where  you  need 
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Diary  of  Events  at  Lisbon 

Notes    oil     the     Interiiutioiuil     liuliistrial 
Film  F'Vstival — KeporU-d  by  Jane  Senior 

Tuesday:  5th  Septembi-r 

ii-  The  8th  International  Industrial  Film  Festi- 
val opens.  Small  and  large  industries  from  IS 
countries  in  Europe  —  as  well  as  Canada, 
Japan  and  the  United  States  of  America  — 
have  brought  their  best  industrial  films  to 
Lisbon,  Portugal  to  view,  discuss  and  to  award 
honors.  This  year's  hosts  are  the  Association  of 
Portuguese  Industries,  represented  by  Dr. 
Jorge  Colaco  Dias,  a  man  who  typifies  the  dig- 
nity, courtesy  and  friendship  of  this  nation. 

Lisbon  must  be  the  only  capital  city  in 
Europe  where,  in  one's  luxury  hotel,  you  can 
hear  a  cock  crowing  —  the  first  reminder  that 
Portugal  is  an  agricultural  country  poised  on 
the  brink  of  massive  industrialization.  But  the 
International  Fair  buildings  on  the  banks  of 
the  River  Tagus,  where  the  Festival  is  held,  are 
as  modern  as  the  seventies. 

Films  from  the  U.S.,  Japan  and  Spain 

Films  are  shown  in  two  theatres  —  in  one, 
A  Touch  of  Diamonds  (USA),  the  Norton 
Co.'s  motion  picture  on  industrial  abrasives  is 
shown  on  the  same  program  as  wide-screen 
presentations  of  the  electrical  supply  industries 
of  Japan  and  Spain  (Hida,  a  beautiful  film  on 
the  life  and  industry  of  a  remote  mountain  re- 
gion —  and  El  Salio  del  Torre jon,  about  the 
building  of  massive  dams).  Taler  Taler  was  a 
German  film  on  basic  economics,  Iminarssuag. 
the  Creai  Sea.  a  Danish  film  on  Greenland, 
which  opens  your  eyes  to  this  little-known 
land. 

Then  there  were  Portuguese  films  about  the 
new  industries:  automobile  assembly,  steel  and 
paper-making  {Aha  Velocidade.  O  Togo  e  o 
Aco  and  Arvore-Papel).  From  Britain  there 
was  a  film  to  help  small  businessmen  borrow 
money  from  the  bank  (Parnassus  Needy).  We 
also  viewed  a  Norwegian  newspaper  film  {So 
That  We  Can  Know),  a  Swiss  hydroelectric 
plant  (Fahrt  Frei)  and  learned  about  social 
problems  in  Italy  (Un  Dedmo  di  Terra). 
World  Interest  in  Accident  Prevention 

In  the  other  cinema  I  saw  films  on  accident 
prevention:  Everything  to  Lose  (Caterpillar), 
Tidy  Why  and  On  the  Safe  Side  (Britain), 
Pas  de  Risque  —  a  brilliant  French  film  on 
manual  lifting  techniques  and  You  and  Office 
Safely.  Xerox's  highly  effective  film  that 
teaches  through  humor.  The  prize-winning 
films  in  this  category  were  the  Portuguese 
Cronica  do  Esforco  Perdido.  Symphonie  in  G- 
dur.  from  Germany  (summaries  attached). 
*         *  * 

JVednesday:  6th  September 

i-t  The  opening  film  —  Once  Upon  a  Time 
(France)  could  be  a  bedtime  story  —  but  this 
began  the  day  with  such  a  good  start  that  it 
produced  a  whole  crop  of  prize-winners.  With 
English  sub-titles,  this  is  a  great  film  made  by 
George  Roze  to  "sell"  French  Railways  with 
such  subtlety  and  effect  that  not  even  the  most 
sensitive  European  could  object.  In  fact  the 
film  gained  the  major  award  in  its  category. 


20 


Holding  Britain's  "Grand  Prix"  award  are   (/<) 

Mitc.'i  Pills-Tucker   (Courlalds)   and  Peter  Co, 
ham  of  England's  Central  Office  of  Infornuilu 

as  well  as  the  City  of  Lisbon's  special  aw  a 
for  "showmanship". 

{The  Festival  rules,  laid  down  by  the  ( 
federation  of  European  Industrial  Federal 
disbar  "all  publicity  films  touting  .some  pn 
uct".   Many  sponsors  and  producers  find  il 
difficult  to  imderstand  —  but  this  year  a  niii 
ber  of  fine  films,   including  the  Italian   "  1 
Test"   sponsored   by  Fiat  —  and  some   I 
entries  —  were  rejected  by  the  Internatiai 
juries  on  the  grounds  of  their  'sales  intentions 

Winners  from  today's  viewing  sessions  \\t 
Shell's    The    River    Must    Live    (reviewed 
Business  Screen  ztl,  1966),  Men  and  s 
—  Rulers  of  tlie  Elements,  made  for  Canud 
steel  pavilion  at  Expo  67  by  the  Rank  Sh. 
Films  Group  (there  were  three  "Expo"  tili 
at  this  year's  Festival).  Awards  also  to  /. 
d'A  cier  ( France ) ,  Indus  Waters  produced  I 
the  World  Bank  by  Film  Producers  Guild 
London  to  record  a  great  international  projc 
and  Resonanzen.  a  fine  German  film  on  m. 
keting. 
Award  \Mnners  from  Germany  ;md  the  I '.^ 

The  Germans  showed  two  other  films  win 
later  gained  them  awards.  Kleben,  on  ad!  - 
sives.  and  Stahlfahrt.  showing  how  safety  1; 
tors  can  be  built  into  cars  by  using  good  r; 
materials.  Later  we  saw  the  US.-^'s  only  auai 
winner.  International  Minerals  and  Chemii 
Corporation's  imaginative  The  Growing  Pd' 
Another  U.S.  film  which  earned  appl, 
from  the  Festival  audience  was  Kids  , 
Cookies  whose  charming  and  unusual  en 
mentary  was  the  cause  of  much  discus^) 
when  the  screenings  were  over  for  the  day 

During  the  day,  six  of  the    12   PortugiiL 
films  were  shown  and  made  a  big  impressii 
Papal  (paper-making).  E  Era  o  Mar  (touri^: 
A    Metafisica   do    Chocolate    ( confection.. : 
Scooter  Sinfonia  (automotive).  A  EmbaUr^i 
de    Vido    (the    glassmakers    craft)     and    i 
award-winning  Arte  e  Oficio  de  Ourives  (t: 
beautiful   work  of  the  goldsmiths   and   silvc 
smiths  of  Portugal). 

When  we  arrived  yesterday,  most  of  us  km' 
little  about  Portuguese  industry  except  that: 
exports  port  wine,  cork  and  sardines.  Tod: 
through  these  interesting,  highly-professioi 
films,  executives  and  journalists  of  the  Festii 
not  only  learned  a  good  deal  about  Portuga 
industrial  strength,  but  they  have  developed 
respect  for  Portugal's  sponsors  and  fib 
makers  in  their  use  of  their  medium. 

Apart    from    a    few    16mm    projectors 
(continued  on   the   following   page   2 


BUSINESS    SCREII 


'Wide,  Wide  World  of  Sponsored  Films' 
Association  Films'  Theme  for  '67 -'68 


The  War  Years/ 
Anthology 
Of  Our  Times 

rhc  War  Years,"  an  anthology-  of  more 

11  65  films  commemorating  the  25th  an- 

rsar>  of  America  s  participation  in  World 

11    II    (from  Pearl  Harbor  to  the  signing 

■I  the  peace  treat\'  with  Japan),  has  been 

nrpared    by    Association    Films    for    16mm 

li^tribnti(»n. 

The  half-honr  and  hour-long  films,  selected 

1    111  the  award-winning  CBS-News  series, 

1     Twentieth    Century."    are    comprised 

\artime    documentan,     f(K)tage,    special 

i\iews     with     military     leaders,     corre- 

ilents   and   personalities  of  the   period, 

contemporary    footage   of    battle   sites, 

'  former  theaters  of  war. 

W  .dter  Cronkite,  who  narrates  the  films. 

U.i\  this  to  say  about  the  .\s.sociation  Films- 

(.BS   project;    "For   tho.se  of  us   who  lived 

through  those  years  this  series  has  special 

meaning.  Thanks  to  the  related  journalistic 

'Continued  on  page  three} 


'Child  of  Darkiifss  —  Child  of  Liffhl' 
Foster  I'nrfnts'   Atrard    ff  inner 

Sponsored  Films 
And  'Urbanization' 

L'rbanization  and  the  problems  this  20th 
century  phenomenon  ha\e  brought  about 
are  discussed  in  se%eral  new  sponsored  films 
in  heavy  demand  from  organizations, 
schools,  and  television  stations.  These  head- 
liners  include; 

"The  Unending  Renaissance."  .\  Krical 
portrayal  of  Philadelphia's  architectural  his- 
tory and  massi\e  new  urban  renewal  pro- 
gram. The  film  points  up  how  rapid  urbani- 

^Continued  on  page  three* 


AF'sNew  'Compact/360 


With  iiist.ill.ition  oi  the  new  S\stem/36() 

Model    2(1    IBM    computer    in    its    Reports 

ter  (  Ridgefield.  N.J.).  .Association  Films 

low    issuing    mimthly    film    distribution 

iipurts  in  ,1  new  format. 

<    illed    Ccitipuci/SSO.    the    reports    ha\e 
II  completeU    redesigned  to  pro\i<le  the 
^t  possible  information  in  a  format  that 
incise,  succinct  and  easily  interpreted. 


The  Compact  j  ■iaO  reports  are  in  a  con- 
venient new  size,  measuring  8%  by  11% 
inches,  for  easier  filing  and  reference.  In 
addition  to  infonnatinn  formerb  provided, 
the  new  Television  Distribution  report  now 
gi\  es  the  dollar  \  alue  of  each  telecast,  based 
on  rate  card  information  furnished  by  sta- 
tion and  industry  sources. 

The  reports  gi\e  the  following  data  for 
{Continued  on  poge  four) 


"The  wide,  wide  world  of  sponsored  fUmsr" 
These  few  nords  sum  up  the  scope,  breadth 
and  depth  of  our  medium,  -As  the  curtain 
goes  up  on  the  '67-'68  sponsored  film  season 
there  are  many  exciting,  challenging  and  pro- 
vocative new  films  waiting  to  be  seen. 

On  community  screens,  in  classrooms  and 
auditoriums,  and  in  millions  of  T\'  house- 
holds audiences  will  watch  such  films  as 
these  unreel; 

"Birth  of  a  Helicopter"  (Sikorsky  .Air- 
craft ) .  How  the  military  copter  has  revolu- 
tionized modern  warfare  and  its  baptism 
under  fire  with  the  Marines  in  \ietnam. 

"Child  of  Darkness.  Child  of  Light"  ( Fos- 
ter Parents  Plan).  Winner.  "Blue  Ribbon" 
.■\«ard.  .American  Film  Festival,  this  tender 
troubling  film  shows  the  work  of  Plan  in 
helping  children  of  the  South  .American 
"Barrios."  .A  Wilding  Production. 

"Economic  Education;  .A  Part  of  the 
.Main"  (Joint  Council  on  Economic  Educa- 
tion and  The  Sears-Roebuck  Foundation). 
Disturbing  evidence  that  young  people  are 
sorely  lacking  in  a  solid  grounding  in  eco- 
nomic education  and  what  can  be  done  to 
correct  this  situation.  .A  Centron  Production. 

"Florence;  Days  of  Destruction"  (Com- 
mittee to  Rescue  Italian  .Art).  Directed  by 
Franco  Zelfirelli  ("The  Taming  of  the 
Shrew")  and  featuring  Richard  Burton. 
This  film  tells  of  the  harrowing  destruction 
of  art  treasures  and  archives  when  the  floods 
came  to  Florence,   Italy. 

"Gemini;  .An  End  and  a  Beginning"  (Gull 
Oil  Corp.).  Produced  by  NBC  and  featuring 
newscaster  Frank  McGee.  This  dociunen- 
tar\-  summari/.es  the  Gemini  space  program 
and  looks  upward  to  the  exentu;d  moon 
landings. 

"Home  Sweet  Healthier  Home"  (Lysol 
Home  Health  Information  Bureau).  A  merry 
merger  of  f.ict  and  fancy  that  chronicles 
man's  efforts  to  make  his  home  sweeter, 
cleaner  and  healthier,  and  how  he  has  suc- 
(Continued  on  page  fovr) 


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SUMBER    B    ■    VOLUME    28 


» 


I 


Association  Films 

INCORPORATED 

"America's   First   Distributor" 

Executive  Offices: 
600  Madison  Ave.,  New  York,  N.  Y.  10022 

BRANCH   LIBRARIES   AND   SALIS   OFFICES 

RIOGEFIELD,  N.  J.     U  GRANGE,  ILL.       DALLAS,  TEXAS         OAKMONT.  PA.  HATWARD.  CALIF. 

600  Grand  Ave.      561  Hillgrove  Ave.     1621  Dragon  St      324  Delaware  Ave  25358  Cypress  Ave 
WHitney  3.8200             352.3377           Riverside  88757    Allegheny  County  7830100 

828-5900 

Midwest  Sales  Office:  The  Wrigley  Building,  Chicago,  III. 

;N    CANADA 

ASSOCIATION. INDUSTRIAL   FILMS 

135  Peter  Street.  Toronto  2B,  Ontario 


CATV- Audience  Stretcher 

CAT\^  (communit\-  aiiti'iiiia  ti'le\ision)  systems  now  make 
it  possible  for  persons  living  in  mountainous,  geographically- 
remote,  and  other  poor-reception  areas  to  see  tele\ision  pro- 
grams they  might  otiierwise  be  denied.  Tliiough  CATS', 
programs  are  "picked-up"  from  regular  T\'  stations  b\-  power- 
ful antennas  (usually  located  atop  high  mountains  or  towers), 
amplified  and  sent  by  cable  directly  into  homes  in  the  area 
served.  Viewers  pay  an  installation  fee  and  monthly  cable 
charge  for  the  ser\ice. 

According  to  "TA'  Communications.'  an  industry-  trade 
magazine,  there  are  appro.\imately  2,100  C.\T\'  systems  in 
the  country.  Essentially  a  method  of  "rebroadcasting '  existing 
programs,  CATV'  operators  are  now  developing  their  own  local 
programs.  0\er  53  per  cent  currently  operate  one  or  more 
locally-originated  channels. 

And,  as  with  coinentional  T\"  programmers,  they  are  look- 
ing to  sponsored  fihiis  to  help  fill  those  broadcast  hours.  Pro- 
gramming of  sponsored  films  will  increase  dramaticalK'  be- 
cause new  CAT\'  equipment  on  the  market  makes  it  possible 
for  cable  broadcasters  to  provide  theii-  subscribers  with  as 
many  as  20  channels  through  one  cable  hook  up. 

For  several  years  we  have  served  CATV  systems  with  spon- 
sored films.  Recently  there  has  been  a  marked  increase  in  the 
amount  of  C.\T\'  usage,  attributable  no  doubt  to  the  number 
of  SNstems  that  now  augment  their  off-the-air  broadcasts  with 
local  originations. 

For  our  sponsors  this  means  additional  audiences  in  areas 
heretofore  unattainable  through  television. 


WLAR-TV,  Athens  (Tenn.)  71  Cahl,-  (  .,„i;,„rr..  ,,r,.Kr,;<ii.- 
of  free  films  each  (lay.  .4  comf>lrli\  rninpitil  ^titilin.  it  htis  tiro 
cameras,  one  16mm  projector,  a  truck  for  litleotapin^  anil  lire 
telecasts,  tico  viileotnlie  recorders,  monitors  and  other  sophisticated 
equipment.  The  studio's  available  free  ti>  the  local  and  county  school 
systems  who  are  hooked  up  to  WLAR-TI'  irith   no  line  charges. 


The  Sponsored  Screen  Scene 

Ste\e  McQueen  iii.u  lia\e  top  billing  in  the  new  acKenture  epit 
"Tlic  .Sand  Peljbles,"  but  the  unsung  star  is  a  gutsy  gunboat  calleiil 
the  San  Pablo.  It  is  an  almost-perlect  reproduction  of  the  perky  | 
craft  that  used  to  ply  the  Yangtze  Ri\er  in  Ohina  during  oui 
"gunboat  diplomac\  '  period.  Difference  is  below  decks  where  ill 
powerful  Cummins  Engine  (out  of  camera  range)  does  the  worif 
that  steam  once  did.  A  fine  action-filled  nine-minute  short  tells  "1 
Secret  of  the  San  Pablo,"  now  in  T\'  release  eourtes\  of  CumminsI 
It's  narrated  by  Richard  Crenna  .  .  . 

Speaking  of  stars,  \oull  find  them  aplenty  from  the  ranks 
professional  football  and  baseball  in  American  .Airlines'  new  quar-' 
ter-hour  "Splendor  in  the  Rough."   It  s  a  razzle-dazzle  recap  of  thi 
recent   Astrojet   Golf   t.'lassic   with    a   hard-dri\ing    rock   and    rol 
score  and  telephotos  of  Willy  Mays.  Bart  Starr,  Sandy  Koufax  anc 
a  score  of  others  blastin'   em  down  the  fairwa\'  .  .  . 

If  \ou  want  to  get  as  close  to  a  cruise  as  possible,  catch  Italiai 
Line's  pleasure-packed  ocean  vo\age  called  (appropriate!)'  enougli 
"The  Crossing."  It's  28  minutes  of  gourmet  dining  in  the  gram 
st\le,  topped  off  with  a  ga\'  round  of  such  shipboard  pleasures  a' 
dancing,  deck  tennis  and  sun-worshipping  at  poolside.  It's  sel 
aboard  the  sleek  super-liner  "Raffaello",  .  ,  There's  more  than 
meets  the  eye  in  a  slick  si.\-niinutes  called  "A  Study  in  Fomi,' 
showing  how  steel  provides  the  strength  and  shapes  that  foni 
E.vpo  67's  architectural  triumphs.  Filmed  b\'  Dick  Durrance,  alsi 
one  of  the  world's  foremost  skiers,  and  edited  b\'  Jean  Oser,  ii 
richK'  deser\'es  its  many  Oscar-lades  .  .  , 

"The  Front  Page,"  the  hectic  Hecht-Mac,\rthur  classic  new^ 
paper  \ am  has  spawned  much  hokum  and  plentj-  of  hoke>'  niovie^ 
about  jounialisni.  At  last  there  is  a  film  that  pa\s  tribute  to  tlv 
profession  b\'  showing,  without  praise  or  preachment,  what  it's  liki 
to  cover  a  stor\'.  "Did  You  Hear  \\hat  I  Said?, "  sponsored  b\  Tin 
Newspaper  Fund  (a  foundation  of  The  Wall  Street  Journal),  fol- 
lows fledgling  reporter  Frank  Ritter  on  his  first  big  assignment  fm 
The  Nashville  Tennessean.  .More  than  .30  hours  of  film  was  ex- 
posed to  get  the  33  minutes  running  time  on  the  screen.  The  result 
is  an  honest,  true  film,  well  deserving  of  the  coveted  CIXE  "Golden 
Eagle"  ,'\\vard  it  received  as  one  of  the  outstanding  films  of  tin 
year  .  .  . 

Manos  Hadjidakis,  composer  of  "Never  on  Sundav',"  also  wrotr 
the  film-scores  for  "The  NIainland  of  Greece "  and  "The  Islands  ot 
Greece."  two  cinematic  od>sse\s  from  Olympic  .Airwavs  that  couki 
send  the  most  travelled  tiaveler  to  his  nearest  agent.  Each  is  an 
Ode  to  a  Grecian  Yearn  we  all  have  .  .  .  Sears'  "High  in  the 
Himalayas"  continues  its  climb  up  the  T\'  heights,  now  haviii'- 
reached  29  million  viewers  via  463  telecasts.  Sir  Edmund  Hillarv 
narrates  this  film  record  of  his  memorable  ascent  of  Mount  Taw- 
eche  in  Tibet  on  an  errand  of  goodwill:  to  bring  to  Sherpa  and 
other  natives  the  wherewithall  to  build  schools  and  install  running 
water  .  .  . 

Nothing  racks  up  audiences  faster  than  a  good  racing  film.  In 
Ma\  of  this  year.  Firestone's  "Showdown  '67."  plaved  to  almost 
.seven  million  tele-viewers  during  its  national  pre-release  with  .til 
prints  working  .  .  .  STP's  "International  300"  (the  66  Indy)  put  11 
million  in  the  driver's  seat  at  some  2.50  telecasts  .  .  . 

Star  stutf:  Robert  Hooks,  featured  in  Preminger's  honiiin'  hoin- 
il\'  "Hnrrv-  Sundown."  can  be  seen  in  the  National  Urban  League  s 
"The  Road  .\head."  a  fine  dociimentars -of-our-times.  Hooks  is  al'^i' 
in  the  new  T\"  series  "N.Y.P.D.,"  about  New  York  City's  finest  .  . 
Mia  Farrow's  popularitv  is  higher  than  e\er  in  Seventeen  magazim-  ~ 
tribute  to  teens,  "The  Age  of  Curiosity."  It's  been  shown  1.5, .51U 
times  in  schools  and  organizations  and  has  been  on  T\'  195  times. 
Mrs.  Sinatra  has  been  seen  b\  more  than  se\en  million  teenager^ 
and  adults  so  far  .  .  .  Judy  Collins,  popular  pop-rock-iolk  siiigti 
has  helped  zoom  Institute  of  Life  Insurance's  slice-of-life  docuinenl- 
ar\  "Time  .  .  .  and  a  Place  to  Grow"  to  a  fanc\  four  million  audi- 
ence so  far.  Jud>'s  theme  from  the  film  available  free  on  LP.  W f 
li.ne  a  few  copies  if  \ou  would  like  one  .  .  . 


sensitive   turopean   couia  ODjeci.    in   lact   tne  /\pari    irom    a    lew     loiiiiu     piu|cciui> 

film  gained  the  major  award  in  its  category,      (continued   on   the    following   page    2 


20 


BUSINESS    SCREE 


i 


'Rain,  Rain,  Go  Away'/ 


lis   II  ,„„l,rt„l  living     i  Girl 

Survey  Shows 
Feminine  Hygiene 
Is  Widely  Taught 

I  Fciiiiiiiiic  hygiene  is  taught  at  least  once 
tjetween  grades  4  and  12,  according  to  80 
per  cent  of  the  high  school  principals  re- 
sponding to  a  sur\ey  conducted  b\  Personal 
Prodncts  Companv'.  Seventy-eight  per  cent 
|-epnrted  that  motion  pictures  are  used  as 
teaching  aids  in  feminine  hygiene  units. 
I  These  findings  provide  new  evidence  of 
fhe  ven.  large  audience  potential  for  spon- 
tored  films  about  growing  up.  Personal 
Products  Compaii)  is  reaching  this  audience 

Ihrough  a  coinprehensi\  e  program  of  free 
eaching  materials  on  feminine  hygiene, 
M'hich  includes  a  new  film  "It's  W'onderfid 
(Being  a  Girl.'  Since  its  release  in  January, 
Ithrough  .Association  Films,  it  has  been  \iew- 
td  b\  more  than  half-a-million  students, 
teachers  and  parents. 

I  The  film.  b>  .-Vudio  Productions,  examines 
the  emotional  anil  biological  aspects  of 
KTowing  up  through  a  story  line  that  insoKes 
■situations,   fashions  and   st\  les  of  conversa- 

iion  that  are  meaningful  to  toda\'s  teens. 
Interestingb-,  the  Personal  Products  sur- 
•ey  confinns  an  earlier  stud\'  b\'  .Association 
•■ilms  that  show  ed  that  films  on  famih-  re- 
jlations.  marriage  counseling  and  sex  educa- 
tion are  needed  the  most  In  home  eco- 
nomics teachers. 


"Uain"  the  term  sometimes  used  to  de- 
scribe the  scratches  that  appear  on  motion 
picture  prints  can  be  rcmo\ed  through  Per- 
ma-New  treatment. 

.Association  I-'ilms,  a  Perma  franchise 
holder,  is  able  to  pro\ide  this  chemical 
treatment  —  it  makes  up  to  90  per  cent  of 
all  scratches  non-\isil)le  during  projection 
—  from  four  of  its  distribution  centers. 

So  far,  many  thousands  of  our  sponsored 
and  rental  prints  have  been  treated  and 
gi\en  this  ne«'  lease  on  life.  The  rejuvena- 
tion includes  thorough  cleaning  of  prints 
prior  to  the  Perma  tre.itment.  Prints  emerge 


fresh,  new-like  and  more  flexible  and  re- 
silient. 

The  cost  is  nominal  (compared  to  the 
price  for  replacement  prints)  at  S8..50  per 
thousand  feet  (about  28  minutes  running 
time).  As  a  special  offer,  we  will  Perma- 
.\ew  any  badK-scratched  print  free.  Just 
send  it  in  with  a  covering  letter. 

New  prints  should  be  treated  \\  ith  Perma- 
film  before  going  into  distribution.  This 
companion  process  toughens  the  emulsion 
and  protects  prints  against  scratching,  curl- 
ing and  brittleness.  Good  insurance,  too, 
for  a  longer  print  life. 


APs  Catalog 
Biggest  Yet 

.Association  Films'  new  88-page  catalog 
of  more  than  1,000  free-loan  educational 
and  special  purpose  films  is  the  largest  in 
the  compan\  s  histor\ .  It  reflects  the  strong 
growth  of  the  company  in  the  past  12 
months,  especialK'  .Association  Instructional 
Materials.  .Association's  sales  and  rental 
division. 

.A  major  factor  in  .AIM's  burgeoning  posi- 
tion in  the  field  of  education  has  been  the 
actjuisition  from  CBS-Xews  of  the  non- 
theatrical  rights  to  the  award-winning  tele- 
vision series,  "The  Twentieth  Centun.. "  For 
\ears  offered  on  a  free-loan  basis  the  films 
—  more  than  200  of  them  —  are  now  being 
rented  to  schools  and  organizations. 

Approximately  150  "Twentieth  Centurx  ' 
subjects  are  also  available  through  .AIM  for 
sale.  The  catalog  is  newly  designed  through- 
out, from  front  cover  to  rear  logo. 


'The  War  Years'  Series 


(CoM'mued  from  page  one) 
forms  of  motion  pictures  and  telex'ision, 
we  can  re-live  the  high  moments  of  those 
Ivears.  It  is  m\-  hope  that  'The  War 
pears'  will  be  widely  seen  and  studied. 
i,dl>  during  the  next  years  which 
the  2oth  anniversary'  of  World  War 
M. 

Many   of   the   films   in    the   project    have 

won    awards     for    excellence     in     festivals 

throughout      the      world.      Included      are: 

'From    Kaiser   to    Fuehrer"    (the    rise    and 

fall      of     Germany's      Weimer      Hepublic); 

'      ll:   Third  Term  to  Pearl   Harbor"    (the 

tionths   of   isolation   and   neutralit>'   in 

I  .S. );  "D-IDay"    (a  two-part  documen- 

on  allied  strategy  and  landings). 

\Ko   "The    Battle   of   the    Bulge"    (Ger- 

n,[ii\'s  last  ditch  attempt  to  roll  back  the 

ill)rd     offensive);     "Siege     of     Leningrad" 


(The  S80-day  siege  that  culminated  in  a 
smashing  defeat  for  Germany) ;  "Hiroshima" 
(the  dropping  of  the  first  atomic  bomb); 
"Man  of  the  Century— Churchill"  (a  two- 
part  biography  of  the  late  British  leader); 
"Mussolini"  (the  rise  and  fall  of  II  Duce, 
I  tab's  Fascist  leader);  and  "Who  Killed 
.Anne  Frank':*"'  ( the  relentless  search  b\  .Anne 
Fr;mk"s  father  and  other  dedicated  Jews  for 
former  Nazi  war  criminals). 

The  films  are  being  offered  —  for  rental 
and  sale  —  to  schools  and  colleges,  veterans 
orgiuiizations,  the  armed  forces,  clubs  and 
fraternal  groups,  and  other  community  or- 
ganiz;itions.  The  art  department  of  C;BS- 
News  has  designed  a  special  brochure  ""The 
War  Years  19:39-194.5,"  which  may  l)e  had 
at  no  charge  b\  writing  Association  Films. 
600  Madison  .A\enue.  New  York.  N.  Y. 
10022. 


Sponsored  Films 
And  'Urbanization' 

(ConHnued  from  page  one) 

zation  blighted  much  of  the  cit\'s  charm 
and  changed  its  "Quaker  orderliness"  into 
squalor.  Community-minded  citizens  and 
businesses,  such  as  the  Insurance  Compan\' 
of  North  .America  (the  sponsor  of  the  film), 
are  redeveloping  the  city. 

"It's  Y'our  Decision  —  Clean  Water."  The 
League  of  Women  X'oters  and  the  Soap  and 
Detergent  .Association  joined  forces  with 
this  film  to  make  a  strong  ca,se  for  installa- 
tion of  secondars-  sewage  treatment  facilities 
as  a  partial  solution  to  the  pollution  of  our 
water  resources.  To  date  more  than  se^en 
million  persons  have  seen  the  film  on  T\' 
and  at  group  showings. 

"".New  .Air  for  New  York."  Dramatic  proof 
that  something  can  be  done  about  air  pollu- 
tion in  our  cities.  In  this  instance  Consoli- 
dated Edison,  New  York  City's  electric 
utilities  compan>-,  tells  how  it  is  improving 
the  air  New  Yorkers  breathe  even  as  it  in- 
creases the  power  output  necessary  to  keep 
the  city  humming. 

"The  New  River."  Kimberly-Chirk  Cor- 
poration tells  how  it  is  meeting  its  obligation 
to  keep  streams  and  other  wiiter  sources 
free  of  dangerous  pollution  caused  b\  in- 
dustrial waste  through  cooperation  with 
local  authorities  in  seven  sections  ot  the 
country. 

"Design  for  a  C;ity."  The  story  ol  what 
the  Philadelphia  Uede\clopmeiit  .Authorit\ 
is  doing  in  this  historic  old  city  to  restore 
and  preserve  landmarks,  rebuild  the  clown- 
town  area,  relieve  traffic  congestion  and 
make  it  a  better  place  in  which  to  live, 
lievnolds  Mel.ds  Company  is  the  .sponsor. 


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DUMBER    B    •    VOLUME    28 


2S 


I 


Wide,  Wide  World  of  Sponsored  films  t 


(Continued  from  page  one) 
ceeded,  thanks  to  luda\  s  clisiiilcctaiit  sprays. 
Wilbur  Streech   Productions. 

"In  a  Diamond's  Glow"  ( Dc  Beers  Con- 
solidated Mines  Ltd.).  The  20  inillion-to-one 
gamble  that  is  the  name  of  the  diamond 
mining  game,  showing  how  the  precious 
stones  are  mined,  processed  and  cut  and 
become  a  lasting  s\mbol  of  remembrance. 
Henn,  Strauss  Productions. 

"Kids  and  Cookies"  (National  Biscuit 
Company).  Winner  "Blue  Ribbon"  Award, 
American  Film  Festival,  CINE  "Golden 
Eagle"  Award,  this  refreshing  film  uses  the 
voices  of  children  instead  ot  narration  to 
tell  of  a  trip  through  a  cookie  factory.  Audio 
Productions. 

"The  Man  from  A.U.N.T.I.E."  (Insurance 
Information  Institute).  An  animated  sci- 
ence-fiction spoof  about  a  visitor  from 
\'enus  who  learns  a  lot  about  insurance  in 
13V2  entertaining  minutes.  John  Sutherland 
Productions. 

"The  Managerial  Revolution"  (National 
Industrial  Conference  Board).  This  award- 
winner,  narrated  by  Hal  Holbrook,  tells  of 
the  factors  and  forces  that  have  shaped  our 
times,  with  emphasis  on  the  20th  century 
industrial  revolution.  Henr\-  Strauss  Produc- 
tions. 

"Monument  to  the  Dream"  (American 
Iron  and  Steel  Institute).  The  film  story  of 
one  of  the  most  staggering  feats  of  en- 
gineering:   construction    of    the    St.    Louis 


Gatewa\  .^rcli,  designed  b\'  .Architect  Eero 
.Saarinen  to  honor  the  pioneers  who  pushed 
west.  Charles  Guggenheim  Productions. 

"Open  Outcry"  (The  New  York  Coffee 
and  Sugar  Exchange).  A  candid  close-up 
of  the  world's  only  coffee  and  sugar  market- 
place where  floor  traders  in  "open  outcry" 
trade  and  sell.  John  Peckham  Productions. 

"The  Pursuit  of  Cleanliness"  (The  Soap 
and  Detergent  Association).  A  witty  chron- 
icle of  the  e\olution  of  soaps  and  detergents 
from  ancient  Rome  to  outer  space.  A  Wild- 
ing Production. 

"Saddle  Up"  (Merck  and  Company).  The 
enjoy  ment  of  owning  and  caring  for  a  horse 
with  helpful  hints  on  grooming,  riding  and 
competing  in  equestrian  events.  Produced 
by  Creative  Visual  Media. 

"Search  at  Schering"  (Schering  Corpora- 
tion). The  complicated,  time-consuming 
and  costly  steps  in  the  long  road  toward 
medical  discovery,  in  this  case,  the  develop- 
ment of  Garamycin,  a  broad-spectrum 
antibiotic.   .-Vegis   Productions. 

"Showdown  "67"  (Firestone  Tire  &  Rub- 
ber Company).  An  action-packed  antholog\' 
of  auto  racing  at  such  tracks  as  Riverside. 
Daytona,  Sebring  and  Atlanta  during  the 
1967   season.   Triangle   Productions. 

"Simply  Beautiful"  (Avon  Products,  Inc). 
.Aptly  titled,  this  stimning  Technicolor  film 
is  a  primer  on  lo\eliness  that  showcases  — 
high  fashion  st\le  —  many  Avon  products. 
John  Peckham  Productions. 


"The  Social  Values  of  Marketing"  (Get 
pral  Foods  C>>rporation ) .  C.  W.  Cook,  chaii 
man  of  C:eneral  Foods  Corporation,  pose 
the  question:  "Do  we  have  the  power  t 
change  the  course  of  economic  historyf 
A  provocative  and  probing  discussion  of  oii 
productive  system. 

"Thirty  Days  in  May"  (Firestone  Tire 
Rubber  Company).  The  '67  "Indy  500"  an 
the  new  sound  —  whooosh  —  that  was  hear 
round  the  world  when  Parnelli  Jones"  tui 
bine  car  set  18  new  track  records  and  cam 
within  three  laps  of  winning  the  race  itsel 
Racefilm  Productions. 

"TWA"s  US.V"  (Trans  World  Airlines) 
Starstream  jet  journey  that  takes  audience 
from  the  towers  of  Manhattan  to  the  towei 
ing  white-peaked  Tetons  and  manages  t 
pack  into  28  minutes  more  of  America  tha 
the  most  inveterate  traveler  has  probabi 
seen.  A  Carl  Dudley  Production. 

"'Voyage  to  Akimera"  (Institute  of  Lif 
Insurance).  Intrepid  I8th  century  advei 
turer,  Robinson  Crusoe,  is  shipwreckec 
happens  upon  a  mythical  land  called  Ak 
mera  and  learns  from  a  native  some  impor 
ant  facts  about  our  economic  system. 
\isualscope   Production. 

"The  Wonder  of  Water"  (America 
Waterways  Operators,  Inc. ) .  The  man 
benefits  gained  from  the  utilization,  in 
pro\ement  and  maintenance  of  our  2.5.00 
miles  of  waterways  and  what  it  all  meat 
to  each  citizen.  A  Jam  Hand\-  Production. 


IB) 


M 


UNICEF  Films 
Play  Big  on  TV 

To  date,  more  than  120  million  persons 
have  viewed  UNICEF  films  on  their  home 
TV  screens.  This  audience  figure  is  amazing 
when  it  is  remembered  that  peak  demand 
for  the  films  occurs  during  October,  United 
Nations  month. 

The  most-televised  film  in  the  UNICEF 
group  is  "Three  of  Our  Children,"  a  three- 
part  28-minute  film  narrated  by  James 
Mason.  It  has  been  on  television  394  times 
and  has  been  seen  by  almost  18  million 
persons. 

The  most  widely  seen  subject  is  Danny 
Kaye"s  Paramount  classic  "Assignment; 
Children."  More  than  20  inillion  have  view- 
ed it  at  some  374  telecasts. 

Pablo  Casals,  world  renowned  cellist,  is 
heard  with  the  Budapest  String  Quartet  in 
"Children  of  the  Sun,"  one  of  the  most  un- 
usual and  widely-acclaimed  UNICEF  sub- 
jects. 


'Compact/360 ' 

(Continued  from  page  onej 

each  confirmed  telecast:  market  area,  sta- 
tion call  letters,  affiliation,  (network,  inde- 
pendent, ET\'.  CAT\'  or  closed  circuit) 
type  of  telecast  (color  or  black  and  white), 
date,  day  of  week  and  time  of  telecast,  time 
class,  number  of  T\'  households  in  market 
area,  and  the  estimated  audience.  Totals 
are  given  for  the  period  (calendar  month), 
year  to  date,  and  cumulative  since  distribu- 
tion started. 

The  16mm  (non-theatrical)  Report  pro- 
vides, in  adcfition  to  the  monthly  summary 
or  recap  of  activity  l)y  states:  name  of  organ- 
ization, location,  course  of  study  in  which 
film  was  used,  evaluation  (or  film-users 
"rating"  of  film),  date  of  showing,  number 
of  showings,  total  audience,  and  a  break- 
doM'u  of  audience  by  nmnber  of  men. 
women,  boys  and  girls  in  attendance. 

Association  Films  has  installed  the  Sys- 
tem/360 computer  to  provide  the  most 
complete  information  possible  about  a 
sponsor's  distribution  program  in  much  less 


Safety  Briefs 

Liberty  Mutual  Insurance  Company's  "The 
Six  Deadty  SItids"  is  a  27"2-minute  skid  sur- 
vival course  showing  what  causes  skids  and 
how  they  con  be  controlled.  Internationally- 
famous  driver  Denise  McCluggage  demon- 
strates how  to  drive  to  survive  ...  In  "No 
Accident,"  a  23-minute  film.  The  Ford 
Motor  Company  uses  Bob  Considine  to  tell 
what  the  company  is  doing  in  safety  research. 
Impressive  scenes  show  impact  tests,  car-to- 
car  collisions,  and  cars  rolling  over,  proof 
positive  that  Ford's  first  concern  is  your  safety. 


time   than   was   formerlv    possible.    Monthl 
distribution    reports   are    now    processed 
about  one-fourth  the  time. 

Like  the  Coniinict / S6()  report  itself,  th 
Model  20  computer  is  compact,  due  in  pai 
to  microelectronic  circuits  in  the  system.  1 
is  capable  of  reading  1,000  cards  a  minuti 
In  addition  to  the  monthly  distribution  r< 
ports.  Association  Films  has  converted  it 
entire  mailing  list  to  the  System/360  tecV 
nology .  Names  are  stored  and  "read  out '"  o 
zip  coded  labels  in  a  fraction  of  the  tim 
formerlv  required  for  addressing.  The  con 
panv's  Fall  mailings  were  addressed  b 
IBNl  360. 


20 


aciiaitivt     L^uiwpv-aii     cuuiu     ULijv*_i.     lit     l^ici     lilt  /-vpai  i      imiii      a      lew       i  tmilil      ^iiujc»_n.n3 

film  gained  the  major  award  in  its  category,      (continied   on   the   following   page   2'. 


BUSINESS    SCREE 


>: 


5BON  DIARY:  A  FESTIVAL  REPORT 


3NTINUED    FROM    THE    PRECEDING    PAGE    20) 

lools  and  mobile  units  operated  by  the  (Jov- 
unent  and  such  organizations  as  Shell  Oil. 
;re  is  no  distribution  of  industrial  films  in 
rtugal  except  in  the  movie  theatres.  Con- 
juently.  sponsored  films  must  be  restricted 
one  reel  in  length  and  the  product  references 
isl  be  guarded  to  the  point  of  non-e.\istcnce 
this  is  a  real  challenge  to  the  film  makers 
and  they  have  responded  with  films  which 
II  influence  audiences  throughout  the  world. 
Two  other  films  which  will  be  remembered 
ig  after  today,  are  Sweden's  A  Place  to  Live 
lich  deals  with  the  problems  of  town  plan- 
ig  and  Henry  Strauss"  Small  Miracle,  made 
IBM  to  explain  the  part  played  by  tech- 
logy  in  our  lives  today. 


kursday:  7th  September 

It  is  strange  how  subjects  seem  to  fuse  te- 
ther at  film  festivals  —  this  year  it  seems  to 

pipelines  and  hydroelectric  projects;  though 
1  analysis  of  the  entries  shows  that  17  of  the 
ms  deal  with  social  subjects,  people  and 
aces  —  but  this  morning  it  is  'food  and 
ink'  that  draws  audience  attention. 
Holland  Terra  Feriilis  was  made  for  the 
utch  Ministry  of  Agriculture  by  Carillon 
Ims  N.\'.  and  was  planned  for  theatrical  re- 
ise  as  a  vehicle  to  exploit  Dutch  dairy  pro- 
ice,  bulbs,  flowers,  livestock,  in  fact  as  a 
and  of  milk  and  honey",  no  commentary. 
id    good    basic    visual    humor    gained    it    a 


theatrical  distribution  contract  (it  was  shown 
in  Portuguese  cinemas  earlier  this  year)  and 
a  well-deserved  premier  award  at  the  Festival. 

Something  Nice  to  Eat  was  a  British  prize- 
winner about  French  cooking  (with  gas). 
Ci,i;arr.  Cigarill  ( Sweden  )  and  Revolutions  for 
All  (Britain)  are  about  the  small  cigar  vogue 
which  is  sweeping  Europe.  Denmark's  Carls- 
berg  Beer  is  featured  in  A  Good  Glass  of  Beer. 

Natural  gas  is  another  subject  both  in  the 
news  and  on  film  in  Europe  today  —  Britain. 
Germany.  Holland  and  France  all  had  films 
about  its  discovery  and  uses. 

"Philips — on  Industry"  an  Impressive  Film 

There  was  an  impressive  institutional  film 
shown  today  —  typical  of  a  number  designed 
to  inform  the  employees  of  large  corporations 
about  their  company.  It  was  Phillips  —  On 
Industry  showing  the  Dutch  electrical  manu- 
facturing complex. 

Other  international  companies  which  pre- 
sented their  operations  on  the  screen  this  week 
were  Siemens  (Germany).  Hawker  Siddeley 
( Britain )  and  Canadian.  Sw  iss.  Finnish  and 
Dutch  companies  (seven  films  in  all),  but  the 
most  modern  plant  on  the  screen  was  Bethle- 
hem Steel's  —  Burns  Harbour  plant,  aptly 
named  in  the  film  titled  The  World's  Most 
Modern  Plate  Mill  —  and  in  this  subject  we 
saw  automation  at  its  most  advanced. 

[n  the  technical  category  Cryogenie.  a 
French  award-winner,  covers  the  part  played 
by  low -temperature  physics  in  biology,  indus- 
try and  space  research.  On  the  educational 
category,  there  were  two  films  on  automobiles. 


Intcrludi'  at  Lisbon  {/  tii  r ) :  Georges  Roze^  of 
Ptiris:  our  corrcspottdcttt ,  Jane  Senior;  and  Sveix 
llullonstcn.  The  Suc(/i.v/i  Council  for  Personnel 
Administration,   a   member  of   executive   group. 

Shell  Petroleum's  How  the  Motor  Car  Engine 
H'orks  —  Part  1  The  Engine  and  Sicherheit 
from  Daimler-Benz  in  Germany. 

This  afternoon's  program  included  a  work- 
shop session  to  discuss  the  function  of  indus- 
trial films  "in  creating  understanding  of  In- 
dustry in  its  technical,  economical  and  social 
aspects,  and  at  the  international  level.  "  Chair- 
man Rene  Arnaud.  Secretary-General  of  the 
Confederation  of  European  Industrial  Federa- 
tions, opened  this  session  by  calling  for 
thoughts  and  ideas  on  this  subject. 
•  Jose  Gil  (Ulysses  Films)  of  Portugal  stated 
that  the  object  of  many  industrial  films  is  to 
promote  a  product  or  service  —  in  Portugal 

(CONTINUED  ON  THE  FOLLOWING  PAGE  28) 


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LISBON  DIARY:  A  FESTIVAL  REPOKT 


(continued  from  the  preceding  page  25) 

such  films  arc  not  accepted  in  schools  —  nor 
are  they  handled  by  theatrical  film  distributors 
—  how  then  could  they  be  shown  in  Portugal 
and   other  countries? 

•  Peter  Rigg  (European  Editor  of  BusiNiiss 
Screen)  suggested  thai  a  survey  of  the  dis- 
tribution outlets  in  the  various  countries  be 
carried  out.  There  were  too  wide  variations  for 
a  full  understanding  of  one  another's  problems, 
at  present. 

•  George  Roze  (Les  Analyses  Cincmatographi- 
ques)  speaking  for  France,  e.xplained  that  pro- 
ducers often  made  two  versions  of  film,  one 
for  the  cinemas  and  one  for  the  sponsor's  dis- 
tribution. Since  the  Festivals  began  in  1960 
all  the  French  prize-winners  in  Categories  A, 
B  and  C  had  been  released  in  French  movie 
theatres. 

•  Hugo  Ritter  of  Germany  stated  that  lO^c  of 
German  sponsored  films  achieved  camera  re- 
lease —  it  was  sometimes  difficult  to  persuade 
German  sponsors  that  distribution  was  a  cost 
factor,  in  planning  a  film,  not  a  source  of 
revenue. 

•  Eric  Morden  (Sound  Services.  London)  re- 
ferred to  the  work  being  carried  out  studying 
non-theatrical  distribution  in  Britain. 

Rene  Amaud  stated  that  he  would  be  happy 
to  receive  reports  of  the  distribution  activity 


Between  screenings  (/  to  r):  Mihw  Pitts-Tuck' 
cr,  licc-chairiiian,  British  lndu\triiit  &  Scien- 
tific Film  Association;  Dr.  Jorge  Dins,  Secre- 
tary-General, Portuguese  Industrial  Associa- 
tion; and  Robinson  P.  Rigg,  European  Editor 
of  Business  Screen,   who  ivas  active  at  Lisbon. 

in  the  various  countries  and  to  circularize  them 
to  members  of  CEIF. 

The  discussion  also  touched  on  the  exclu- 
sion of  non-European  entries  and  the  ban  on 
sales  films  —  but  without  any  decisions  or 
votes. 

*         *  * 

Friday:  8th  September 

i>  Category  C  entries  are  associated  with  films 
which  entertain  general  audiences  opened  with 
My   Garden  Japan    (International   Minerals), 


a  stunning  film  which  will  deUght  audiet 
wherever  they  are.  (1  wanted  to  take  it  he 
for  our  Next  Women's  Club  meeting!) 

Later  we  saw  United  Airlines'  Discc 
.America,  judged  to  be  one  of  the  most  j 
suasive  travel  films  ever  made  —  but  the  cc 
petition  was  stiff  and  the  awards  in  this  c; 
gory  wont  to  Holland  Terra  Fertilis  and 
three  British  films  The  Engineers  (aero 
dustry).  Something  Nice  lo  Eat  (French  cO' 
ing).  and  Trawler  Captain,  an  impress 
documentary  on  the  life  of  deep  sea  trawl 
in  the  North  Atlantic  which  is  currently  pi 
ing  in  British  cinemas. 

In  the  afternoon  we  saw  industrial  train 
films  —  Get  Organised  and  Hector 
Checker,  the  British  award-winners,  follov 
by  It's  Not  My  Table  and  Planning  the  Da 
Work  —  two  outstanding  Swedish  films, 
French  Unite  de  Gestion  908  on  the  use  o 
computer,  as  a  background  to  retail  market 
campaigns  and  stock  renewal.  Another  co 
puter  film  was  the  Italian  Olivetti  subject  N 
II  Controllo  Numerico  which  gained  an  awa 
This  is  one  of  the  clearest  explanations 
numerical  control  in  industry  that  I  have  e' 
seen. 

Atomic  Power  Today  and  The  Design 
two  U.S.  films  received  less  credit  than  th 
due  by  being  shown  in  16mm.  (Only  36  ///, 
out  of   130  were  shown  on   \(>mm.  This 

(CONTINUED    ON     THE     FOLLOWING     PAGE 


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LISBON   DIAKY:   A  FESTIVAL  REPORT 


(CONTINUED  FROM  THH  PRECEDING  PAGE  28) 

there  weie  at  least  10  jilms  in  some  }orm  oj 
wklescreen.  the  biggest  number  yet  —  they 
were  from  Jtipuii.  Cerniany.  France,  and  the 
USA. 

The  lour  U.S.  films  entered  in  the  "general 
audience"  categories  Imagination  10,  The 
droning  Edge.  Discover  America  and  My 
Garden  Japan  —  all  gained  applause  and  the 
critics  expressed  pleasure  at  the  "rising  stand- 
ard of  U.S.  production". 

Stinilaji:  10th  September 

if  Prize-giving  is  the  order  of  the  day  — 
Britain  wins  the  Grand  Prix  —  for  the  third 
time  in  four  years  —  with  seven  award-win- 
ning films  out  of  an  entry  of  15  films.  Second 
was  France  with  four  award-winners,  and  third 

—  Germany  —  with  five  winners,  (the  dis- 
crepancy is  due  to  the  marking  system  for  1st, 
2nd  and  3rd  prize-winners). 

This  was  one  of  the  most  enjoyable  Festi- 
vals yet  organised  and  I  would  give  a  Busi- 
ness Screen  award  to  the  most  efficient  and 
helpful  press  office  we  have  worked  with  at 
International  Industrial  Film  Festival  — 
photographs,  handouts  and  assistance  were 
freely  given. 

Many  delegates  voiced  grave  misgivings 
about  the  structure  of  the  Festivals  as  they  are 
today  —  whom  do  they  really  benefit?  Do 
they  provide  the  opportunity  for  in-depth 
study  of  the  sponsored  film  medium?  Was  the 
CEIF  decision  to  exclude  all  but  three  of  the 
non-European  countries  wise?  Are  there  too 
many  films? 

How  can  a  jury  member  answer  the  two 
obligatory  ruestions  for  judging  a  film  — 

1 .  Has   the   film   achieved   its   objective? 

2.  Does  the  film  succeed  in  reaching  the 
public  for  whom  it  is  intended? 

The  International  Industrial  Film  Festivals 
must   benefit  Industry  —   in   many  countries 

—  in  all  free  societies  —  if  they  are  to  be 
truly  international  and  therefore  worthy  of 
world  support. 

Next  year,  the  9th  International  Industrial 
Film  Festival  will  be  held  in  Vienna.  Austria. 
Decisions  must  be  taken  by  then.  • 


The  operation  was  a 

SUCCeSS...but  the  patient  died 

You,  too,  can  lose  "patients"  through  some 
small  detail  . . .  such  as  titles  not  up  to  the 
standard  of  the  rest  of  your  production.  .  . 
Guard  against  loss  of  clients  by  protecting 
your  large  investment  in  time  and  money 
by  a  ve^y  small  Investment  In  Knight  titles. 

KNIGHT  STUDIO 

159  E.  Chicago  Ave.,  Chicago  11 


a  rear  projection 
cabinet  that  mrks 
witli  your  existing 
^        projector 


that  can  be  viewed 
in  normal  room 
light  standing  or 
seated. 


...that  folds  flat 
to  r  for 
storage 
or  carry- 
ing and 
costs  under  $40.00 


CASE-  SLO.OO 


CARITELi 


For  Sales  Demonstrations  •  Employee 

Self -Training    •    Exhibition    Display 

Assembly  Line  Instruction     •    Action 

Analysis  •  Window  Display 

Write  for  Source  List  and  Details. 


^ 


EDUCATIONAL/ INDUSTRIAL    PRODUCTS   DIV. 
iy  HUDSON   PHOTOGRAPHIC   INDUSTRIES.    INC. 

^  IRVINGTQN  ON   HUDSON     NtW   YORK    10533 

IN   CANADA;   AtiGLOPHOTO.   LTD 


30 


BUSINESS    SCREEN 


SOMETIMES  AT  CAPITAL 


Oar  processing  schednle  reaches  a  feverish  pitch 

That's  because  our  clients  want  us  to  do  all  these  things: 

Process  35mm  Original  Color. 


Process  16mm   Ektachrome  Commercial,   MS, 
and  Ektachrome  Prints. 
Process  16mm  Color  Internegatives  and  Prints. 
Process  16mm  Original  B&W  Negative. 
Process  16mm  B&W  Intermediates  and  Pnnts. 


Process  35mm  Color  Intermediates  and  Prints. 
Process  35mm  B&W  Original  Negative. 
Process  35mm  B&W  Intermediates  and  Prints. 
Process  8mm  Color  Reduction  Release  Prints 


We  really  do  thenn  well  .  .  .  and  get  thenn  out  on  time.  See  for  yourself  .  .  .  send  us  sonne  footage. 

FILM   LABORATORIES.  INCORPORATED 

470  E  STREET  SW   .  WASHINGTON.  O.C.  20024.  PHONE  (202)  347-1717 
1998  N.E.    150th  STREET.  NORTH   MIAMI.  FLORIDA  33161. PHONE  (305)  949-4252 


NUMBER    6    ■    VOLUME    26 


n 


Carl  V.  Kagsdale  (lefl)  and  Jackie 
Cooper  admire  their  Navy  officers' 
caps,   newly-won  "scrambled  eggs." 

Naval  Reserve  Promotes  Ragsdale 
and  Cooper  to  Commander's  Rank 

'<•  Two  widely-known  film  produc- 
ers have  been  promoted  to  the 
rank  of  Commander  in  the  U.  S. 
Naval  Reserve.  Carl  V.  Raasdale, 
president  of  Sun  Dial  Films.  Inc.. 
and  Jackie  Cooper,  vice-president 
in  charge  of  production  at  Screen 
Gems  received  word  of  their  new 
posts  last  month. 

Ragsdale  is  a  member  of  the 
Naval  Reserve  Public  Affairs  Co. 
3-1  in  New  York  City  and  serves 
his  active  duty  in  the  Office  of 
Information  of  the  Navy  Depart- 
ment. His  company's  film.  A  Year 
Toward  Tomorrow,  won  the  1966 
Academy  Award  for  the  nation's 
best  documentary  short  subject.  • 


Meet  the  Men  Who  Make  Pictures 


Chicago's  Cal  Dunn  Studios  is 
20  Years  Old — With  Young  Ideas 

Film  producer  Cal  Dunn  cele- 
brated his  20th  anniversary  on 
Friday.  October  6th  with  a  studio 
party  at  141  West  Ohio  Street  in 
Chicago.  The  theme  of  that  happy 
event  symbolizes  this  artist-film 
maker's  outlook:  "20  years  old  — 
with  young  ideas." 

By  origin  and  training.  Dunn  is 
an  artist.  His  paintings,  mostly 
water-colors,  have  won  over  40 
cash  prizes  and  other  awards,  dat- 
ing back  to  the  honorable  mention 
received  in  poster  competition 
while  he  was  a  school-boy  in  Cin- 
cinnati in  1938.  His  cartoons  were 
soon  appearing  in  such  national 
magazines  as  Esquire.  New  York- 
er. Life,  the  Post  and  others. 
Army  Recognized  His  Talent 

But  he  found  himself  in  the  mo- 
tion picture  business  when  his  art 
talent  was  put  to  work  directing 
animated  (cartoon )  training  films 
for  the  Army  Air  Force  during 
World  War  II  and  he  never  got 
over  it.  Instead  of  returning  to  his 
home  in  Ohio.  Cal  came  to  Chi- 
cago after  the  war  and  joined 
Sarra  Studios  as  an  art  director. 
Shortly  thereafter  he  struck  out  on 


Cal    Dunn    directs   Califoriiiit   gover- 
nor Ronald  Reagan   in   recent  film. 

his  own.   opening  a  small   studio 
with  just  two  employees. 

The  success  of  that  early  effort 
brought  merited  growth  and  the 
move  to  present  studio  facilities, 
which  these  pages  have  heralded 
as  providing  "a  new  concept  in 
film  workability."  Sound  stages, 
editing  rooms,  a  working  kitchen 
for  food  preparation  sequences 
and  a  workshop  for  set  construc- 
tion are  all  there  on  his  West  Ohio 
floor. 

Complete  "In  House "  Facilit\' 

Cal  Dunn's  animation  depart- 
ment houses  an  expensive  but  ver- 
satile Oxberry  stand  —  and  is  one 
of  the  few  between  New  York  and 
Hollywood  in  which  everything  is 


created  and  filmed  on  the  pr( - 
ises. 

A  few  years  ago,  Dunn  am  a 
group  of  Chicago  backers  tun  J 
to  feature  film  work,  produc ; 
The  De.seri  Raven,  an  admitte./ 
low-budget  "epic"  filmed  on  C;- 
lornias  Mojave  Desert.  The  p. 
lure's  good  reception  has  encou 
aged  him  and  his  partners  to  lo 
at  new  scripts,  which  they're  m 
reading. 

Cal's  a  Sports  Car  "Buff " 

A  prolific  painter,  Cal  S( 
enough  of  his  work  at  a  cockt 
party  in  his  home  to  enable  hi 
and  his  wife.  Eleanor,  to  to 
Europe  this  past  Spring.  He's  al 
a  sports  car  enthusiast,  owns  ■ 
Ferrari,  several  Fords  and 
motorcycle.  But  he  looks  bai 
over  those  two  decades  with  jusi 
fiable  pride  in  the  35  awards  r 
ceived  by  his  films  from  various  ii 
dustry  and  festival  juries. 

And.  most  frequently,  he  recal 
a  recent  film  for  V'anderbilt  Un| 
versity   which   helped   that   schi 
raise    30    million    dollars    in    or 
year's  campaign. 


Guide  to  Production  Sei^'ices 

"'  The  Annual  Buyer's  Guide  t 
Film/Tape  Production  Service 
will  be  featured  in  these  pages  nex 
month.  Most  complete  in  field.' 


al 


"Quality. .  .Service..  .Dependability" 

,  everybody's  promise  to  the  film  maker! 


These  are  all  empty  words  in- 
deed, without  the  know-how  and 
the  personal  attention  of  experi- 
enced people  to  back  them  up. 

Matt  Herman,  ourQuality  Control 
Manager  for  over  twenty  years, 
has  been  helping  us  to  put  life 


and  meaning  into  the  words 
■■Colburn  Quality."  "Colburn 
Service,"  "Colburn  Dependabil- 
ity." Matt  and  his  co-workers 
have  that  priceless  experience 
and  the  equipment  to  help  you 
achieve  a  finer  finished  film  on 
your  next  production. 


GEO.  W.  COLBURN  LABORATORY,  INC. 

164  N.  Wacker  Drive  •  Chicago,  III.  60605 
Telephone  (area  code  312)  332-6286 

Complelt  UboTdlory  Seivice  for  leuM  /  Edtling  /  Recordin; 
Well  Piinis      Suger  8.  8MM  &  I6MM  flfkKt  Pfnlinp 
Tdl'nj     35MM  Si'de  and  Filmstfip  Service 


—  ^ 


32 


BUSINESS    SCREEN 


Is  your  16mm  projector  hard  to  thread? 
Our  16mm  Autoload  threads  itself. 

Let's  trade. 


Just  insert  the  film  leader  in  the  slot  and  flip  a  switcti.  Ttie 
Autoload  threads  itself .  .  .  completely  automatically. 


The  BeLL'HOUJEU  touch:  we've  taken  the  fuss 
out  of  16mm  film  projection  with  a  versatile  sound 
projector  that  threads  itself  .  .  .  completely  auto- 
matically. Isn't  it  time  you  made  your  sales  and 
training  presentations  easier? 

The  Autoload®  16mm  projector  sets  up  in  less 
than  a  minute,  threads  itself  in  seconds.  Your  show 
is  on  the  screen  quickly  and  easily.  You  can  show 
film  in  a  lighted  room  if  necessary.  Easily  stop  the 
film  on  a  single  frame  to  make  an  important  point. 
Or  run  the  picture  backwards  to  repeat  entire 
scenes. 

That's  the  Bell  &  Howell  touch.  A  unique  com- 
bination of  features  and  operating  simplicity  that 
helps  make  every  film  you  show  a  success. 

Now  all  you  need  to  know  is  how  much  your  old 
projector  is  worth  in  trade  for  a  new  Bell  &  Howell 
Autoload. 

Clip  and  mail  this  coupon. 


Bell  &  Howell  Company,  Dept.  AV4 

7100  McCormick  Road,  Chicago,  III.  60645 

Gentlemen:  I'd  like  to  know: 

n  more  about  your  Autoload  16mm  projector. 

□  how  much  my  old  projector  is  worth  in 
trade. 

Name 

Title 


Firm  or  Company— 
Business  Address- 

City 

Phone 


-State- 


-Zip. 


BELbHOUJELL 


will  sihret  rise 
to$3^peromce? 


,,,doiVt  wait 

and  seel 

get  the  facts  now 

on  the  film 

with  the 

silverless 

emulsion! 


The  cost  of  silver  is  going  up.  Ordinary 
films  contain  silver  suspensions  in  their 
gelatine  emulsions.  Manufacturers  of 
these  films  are  passing  along  their 
increased  silver  costs  to  you— the  end 
user.  Metro/  Kalvar's  extraordinary  films 
do  not  use  silver. 

Metro/  Kalvar's  B&W  print  stocks  are 
dry-processed  in  normal  room  light— no 
chemical  solutions  of  any  kind  are 
required.  A  latent  photographic  image  is 
formed  on  the  film  by  exposure  to  ultra- 
violet light.  Heat  application  permanently 
develops  the  image. 
Metro/  Kalvar  film  stocks  are  composed 
of  a  tough  saran  plastic  emulsion  coated 
on  a  base  of  high-strength,  dimensionally 
stable  polyester.  The  films  are  highly 
resistant  to  scratches,  environmental 
change  and  mechanical  stresses. 
Write  today  for  details  on  how  you  can 
benefit  by  using  Metro/  Kalvar  films! 


METRO/ KALVAR,  Inc. 

745  Post  Road,  Darien,  Conn.  06820 
Teh  203  655-8209 

A  JOINTLY  OW/NEO  SUBSIDIARY  OF 

MGM,  INC.  AND  THE  KALVAR  CORPORATION 


Business  Equipment  Exposition 
to  Feature  "Management  Cinema" 

-'V  A  "first"'  for  the  Annuul  Busi- 
ness Equipment  Exposition  to  be 
held  this  year  in  New  Yorlc's 
Coliseum,  Oct.  23  through  27, 
will  be  a  Management  Cinema, 
featuring  12  films  expressly  se- 
lected for  outstanding  interest  to 
management. 

Situated  on  the  fourth  floor  of 
the  Coliseum  in  a  hall  seating 
500,  the  Management  Cinema  will 
have  continuous  screenings  from 
2:00  to  5:00  PM,  Oct.  24  through 
26.  All  registrants  to  the  Expo- 
sition and  to  the  Management 
Conference  held  in  conjunction 
with  the  Exposition  will  be  eligi- 
ble to  attend. 

If  attendance  figures  at  previous 
Business  Equipment  Expositions 
are  used  as  a  yardstick,  it  is  ex- 
pected that  some  70,000  business 
people  will  attend  the  Exposition 
this  year,  and  4,000  executives 
will  take  part  in  the  Management 
Conference,  New  Vistas  for  Prog- 
ress, which  is  held  in  conjunction 
with  the  Exposition.  Since  confer- 
ence sessions  are  held  in  the  morn- 
ing, conflict  in  time  with  Manage- 
ment Cinema  sessions  has  been 
avoided. 

Films  to  be  shown  at  the  Ex- 
position, which  is  sponsored  by  the 
Business  Equipment  Manufactur- 
ers Association,  are  being  chosen 
by  a  committee  headed  by  staff 
member  Paul  Notari.  Each  pre- 
view screening  session  was  attend- 
ed by  at  least  three  members  of 
B.E.M.A.'s  board  of  directors. 
Over  100  films  were  considered  for 
Management  Cinema;  59  thus  far 
have  been  selected  for  preview 
screening  and  consideration  by  the 
committee  based  on  value  to  a 
management  audience,  before  the 
final  12  are  selected  for  the  Ex- 
position showings. 

Sponsors  of  the  films  include 
corporations,  universities,  business 
journals  and  associations.  Titles 
and  brief  descriptions  of  the  films 
follow: 

Computer    Sketchpad,    30    minutes, 
b/w,   produced   by   Indiana   Uni- 
versity. 

•  A  new  programming  system  for 
computers,  that  permits  a  man  to 
communicate  with  a  computer  by 
drawing  sketches  on  an  oscilloscope, 
is  the  subject  of  this  "Science  Re- 
porter" film.  Like  a  human  assistant, 
to  whom  he  might  explain  an  idea, 
the  computer  helps  a  designer  to  de- 
cide whether  to  perfect  or  reject  the 
idea  he  has  suggested.  The  computer 
not  only  stores  each  element;  it  also 
relocates  the  elements  as  the  designer 
needs  them.    (Continued  on  page  36) 


Quality-Bilt 

T\\m  Shipping  Case;' 

•  Best  quality  domestic  fibre 

«   Heavy   steel   corners  for 
added  protection 

•  Durable  1"  web  straps 

•  Large  address  card  holder 
with  positive  retainer  spring   ' 

•  Sizes  from  400'  to  2000' 

OTHER  -QUALITy  BILT  ■  ITEM 

Salon  Print  Shipping  Cases 

Sound   Slidefilm  Shipping  Casi 
(for  Transcriptions  &  Filmstrii) 

2"  X  2"  Glass  Slide  Cases 

Filmstrip  Shipping  Cases  (hold  p 
to  6  strips  plus  scripts) 

Write  direct  to 
manufacturer  for  catalog 

WM.  SCPESSIER 

361  W.  Superior  St.,  Chicago  10,1 
Phone:  31 2-SU  7-6869 

BUYERS    LOOK    TO    BUSINESS    SCREEr 


QQ  QQ  QQ  Q< 

I         Specialists  in 
Main  and  Credit  Titles 

for  industrial  films  for  50  year 

3,000  FONTS  ON  HAND-PLU 
Complete  Art  &  Design  Setup 
—  also  Animation  &  Opticols  — 

NO  CHARGE  FOR  ROUGH  LAYOIS 
Super-Speed  Service 

QQ  MOTION  PICTURE  TITLIi 

247  West  46th  St.,  New  York 
Phone:  (212)  CI  7-2126-7 

QQ  QQ  QQ  Q< 


34 


BUSINESS    SCRE I 


IMBER   6    •   VOLUME    28 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 

American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 

...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,  SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST  FORTY- FOURTH   STREET, 
NEW  YORK,N.Y.10017«(212)MU2-4450 


Coming  in  November:  Your  1968  Buyer's  Guide  to  Film/Tape  Produc- 
tion &  Processing  Services.  Exclusive.detailed  listing  of  all  leading 
film/filmstrip  laboratories;  sound  recording,  special  effects  services;  music, 
title    and    stock    shot    sources;    national    film    distributors    and    film    w/riters. 


MANAGEMENT      CINEMA: 

(CONTINUED    FROM    PAGE    34) 

Electronics  for  Accounting  and  Busi- 
ness, 25  minutes,  color,  sponsored 
by  Arthur  Andersen  &  Co. 

•  This  film  reports  the  progress  and 
importance  of  electronic  develop- 
ments in  the  business  field.  In  lay- 
man's terms  it  explains  how  the 
computer  has  essentially  evolved 
from  the  adding  machine,  and  how 
the  introduction  of  magnetic  tape 
has  pointed  new  uses  for  electronics 
in  the  field  of  office  mechanization. 

*  •      * 

The  Green  Light,  14  minutes,  color, 
sponsored  by  Newsweek. 

•  .A  contemporary  look  at  the  mod- 
ern office,  the  nerve  center  of  Ameri- 
can industry  and  the  fascinating 
equipment  with  which  office  work- 
ers today  can  record,  transcribe, 
store,  retrieve,  reproduce,  disseminate 
information  needed  not  only  to  fuel 
industrial  production,  but  also  to 
serve  the  individual  and  personal 
needs  of  present  day  society  more 
efficiently  than  ever  in  history. 

*  *      * 
Management  of  a  Time-Sharing  Sys- 
tem,   14  minutes,   b  w.  sponsored 

by  System  Development  Corporation. 

•  This  film  describes  a  general-pur- 
pose, time-sharing  system  operating 
on  a  computer,  with  emphasis  on 
the  novel  techniques  used  to  allocate 
space  and  time  to  the  more  than  300 
authorized  users  of  the  system.  It  is 
intended  for  a  semi-technical  audi- 
ence having  some  acquaintance  with 
time-sharing  needs  and  problems. 

*  *     * 

The  Management  of  Human  Assets, 
25   minutes,  color,  sponsored  and 


IN  FL 


"Sasr" 


•  Complete  producers  services 

^  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


,-v»-i-- 


-'aa^^F     -^S^ 


t0^ 


REELA  FILM 
LABORATORIES,  INC. 

A  DIVISION  OF  WOMETCO  ENTERPRISES,  INC. 

65N.W.ThirdSt.,  Miami,  ria.  33128 

Phone:(305)377-2611 

850  Seventh  Ave.,  Rm.  901, 

New  Yorl(.  N.  Y.  Phone:  (212)  586-7650 

WRITE  FOR  FREE  CftTALOG 


produced  by  the  Bureau  of  Naiu 
Affairs.  Inc. 

•  Dr.   Rensis  l.ikert.  Director  ol   , 
Institute  of  Social  Research,  of  Mi 
igan.   conveys   his   research    findi 
that   traditional   accounting   meil^i 
alone  fail  to  measure  what  hapi 
to   a  company's  most   importani 
sets  under  arbitrary  coercive,  In 
authoritarian   controls.   These    n 
ods   may   produce   a   short-term 
in  cash,  but  really  represent  a  li 
dation    of    assets.    By    contrast 
Likert's  "System  4"  type  of  man 
ment   utilizes  modern   technique 
motivation    and    communicatii'i 
well  as  the  latest  in  technical  ci 
ment.   to   achieve   lasting   goab 
results. 

*  •      * 
The  Managerial  Revolution,  26  ir| 

utes,  b  w,  sponsored  by  the  ll 
tional  Industrial  Conference  Boal 
produced  by  Henry  Strauss  &  Cjj 

•  This  award-winning  film  details  f 
source   and   development   of   Afl 
can    industry    from    Henry    Ford  I 
the  Space  Age,  highlighting  the  il 
tors  and  forces  that  have  shaped 
limes:  the  return  to  "normalcy" 
lowing  World  War  I.  The  New  Di 
World  War  II,  the  Age  of  the  Ai. 
and    the   revolution    in    managon 
techniques    brought    about    b\ 
partnership  of  science  and  ind'i 

*  *      ♦ 

New  Paths  to  Learning,  14  minu 
color,  sponsored  by  Litton  Iik 
tries. 

•  This  film  report  presents  one  n, 
tion  to  education  problems  as  n 
tuted    in    a    newly    established    n  i 
western  community  college.  Tin 
a   learner-oriented   college   thai 
the    "systems    approach"    to    li 
education:    an    approach    that 
advantage   of   modern   researcl 
contemporary  technology  for  l:: 
efficiency    in    student    learnini: 
maximizes  both  student  and  tea^  ; 
time. 

Small    Miracle,     14    minutes. 

sponsored  by  IBM  and  pri' 
by  Henry  Strauss  &  Co. 

•  E.xamines  such   varied  .subjc. 
highway  design,  shoe  retailing, 
ing,   and   many   other   everyd.. 
deavors.   In   an   imaginative   p' 
of  the  world  around  us.  the  fil 
scribes    man"s    never-ending    - 
for  knowledge,  and  in  this  wa\   ii 
to  place   modern   technology   m 
toric  and  philosophic  perspectixc 

*  *      * 

The  Tyranny  of  Large  Number^. 
minutes,  color,  sponsored  b\  ^\ 
ern  Electric  Co. 

•  How    a    re-designed    digital    ci 
puter,   the  brains  of  the   product  ~ 
iine,  is  employed  to  program  com 
provide  initial  set-up  information, 
tect   drifts,    and   institute   correct 
action. 

*  *      • 

ED.  NOTE:  listings  of  all  curr  t 
management  films  will  appear  1 
the  1968  Management  Film  Guidt» 


36 


BUSINESS    SCREN 


chip,  'i'^^''';  ee\s  '^"'^  ^'tvides  .«  ^^^ 


V^'*  moressicn-  ^'      ^5,  too. 

good  ^'^^'.f  ,,e\s  -^"d  ^'f 


600  to  ^'^^ 


A  sues  io"^ 
,    r3and*f;;,,Vxestor 

;    400^00  an-i*  ,<ieta.S^°.\ 

desired-  „RC*3t»^*''^rr. 


600  to  ^'^^ 


Film  Reels.  C«ns.  Shipping  Cases.  Reel  Paks.  Tape  Reels.  Processing  Rollers.  Cores  and  Bushings. 

640  SOUTH  COMMERCIAL  AVE.,  CARLSTAOT,  N.  ).  07072.  (201)  933-9125   •   Diced  N.Y.C.  Phone  No:  (212)  524-5055 

West  CoasI:  905  North  Cole  Ave.,  Hollywood,  Calif.  90038,  (213)  467-3107 


lUMBER    S    ■    VOLUME    28 


37 


COMMUNICATORS 
OF  IDEAS 


P-R-0-G-R-E-S-S 

spells  'Troblems'' 

. . .  because  machines  and  methods  change 
faster  than  the  attitudes  and  habits 
of  people. 

Through  the  personal  development  and 
training  programs  we  plan  and  produce 
with  our  clients,  we  are  helping  people 
in  many  different  fields  grow  to  meet 
the  growing  responsibilities  of  their 
jobs  with  greater  effectiveness 
and  satisfaction. 


m   ,  INC. 


31    WEST    53RD    STREET    •    NEW    YORK    100I9.    N.    Y. 
PLAZA    7-0651 


Communicating  ideas  on  film  and  a  full  range  of  programmed  audio-visual  media 


The  Two  "Worlds"  of  Industrial  Film 

Britain,  France  and  Germany  Take   19  Awards  as  Films  from  17  Lands 
Compete    at     Kighlli     International     Industrial    Film    Festival    in    Lisbon 


pnE  Grand  Prix  of  the  Eighth  International 
'■  Industrial  Film  Festival,  held  in  Lisbon, 
'orlugal  on  September  5- 10th  under  the  aus- 
)iccs  of  that  eountry's  Industrial  Federation. 
tas  won  by  Great  Britain  when  its  films  took 
me  first,  three  second  and  single  third  and  fifth 
)rizes,  plus  ""speciar"  honors.  France  and  the 
edcral  Republic  of  Germany  carried  home 
icxt  highest  honors  with  four  French  winners 
nd  five  prizes  to  Germany. 

Although  1 7  countries  participated  in  showing 
he  132  "finalists"  screened  at  Lisbon,  only 
light  of  these  won  awards.  Italy  had  one  "first" 
ind  a  third  prize;  single  awards  went  to  Can- 
idian,  Dutch.  Portuguese  and  U.  S.  entries. 

It  wasn't  that  kind  of  year  for  other  national 
.irticipants.  like  Austria.  Belgium.  Denmark. 
inland.  Ireland.  Japan.  Norway.  Spain  and 
iweden.  at  least  some  of  whom  have  been 
.vinners  at  previous  festivals.  But  it  also  wasn't 
a  good  year  for  the  L'.S.  films  and  the  light 
xgins  to  dawn  that  Europe,  for  example,  comes 
o  these  events  on  the  35mm  theatrical  standard, 
fortified  by  government  subsidy  and  cinema 
release  by  fiat.  1 6mm  entries  have  little  chance. 

But  the  term  "industrial  film"  is  far  more 
mbracing.  And  Europe's  own  educational  film 
tandard  is  turning  toward  Super-8.  let  alone 
16mm.  Festival  organisers  will  soon  have  to 
ealize  that  "entertainment  quality"  and  cinema 
itandards  have  little  in  common  with  the  realis- 
ic  values  of  the  factual  motion  picture.  Films 
ike  these  are  meant  to  sell,  to  train,  to  educate 
md  to  inform  or  influence — not  just  to  enhance 
;hc  image  of  the  sponsor  or  fill  the  eye  of 
-inemagoers.  Ah  well,  and  now  we  bring  you 
he  "winners"  at  Lisbon  .  .  . 


Sih    of  ih.    I  I'Jii],   I, It:  miilional  Industrial  Film  l-cslival   on    the   Fairground',    at    Lisbon,    Portugal. 


AWARD-WINNING    PICTURES   AT   LISBON 

CATEC;OHY  A 
(Films  on   industrial   themes    (economic,   social, 
technical,   or  scientific)    of  general  interest,   for 
showing  primarihj  to  the  general  public.) 
First   Prize;   France 
"IL  ETAIT  UNE  FOIS" 
(Once   Upon  a  Time) 
Sponsor:    S.N.C.F.   (Section   Centrale   Cinema) 
Producer:  S.N.C.F.  (Section  Centrale  Cinema) 
and    Les    Analyses    Cinemalographiques 
Once    upon    a    time,    there    was    an    unknown 
country    and    therefore    (almost)    a    happy    one. 
Scientific    and    technical    progress    has    been    de- 
veloped  to   the   extreme    limit   —    its   inhabitants 
were  familiar  with  every  benefit  that  civilization 
was  able  to  provide.   However,  a  grave  problem 
was  causing  great  anxiety  to  one  of  the  govern- 
ment    departments.     Scientists     and     technicians 
were    endeavoring    to    solve    the    problem.    This 
revolutionary     discovery    was    to    transform     the 
economy  and  customs  of  this  unknown  country, 
which  then  became  entirely  happy.  (35mm  color; 
.^5  minutes.) 

*  *        * 

Second   Prize:   France 
-LTLE  DE'ACIER"  (Island  of  Steel) 

Sponsor:  Esso  Standard 
Producer:  Cinetest 
■■:■  Sketches  of  the  life  of  oil   adventurers  on  a 
floating  derrick  during  the  trip  from   Rouen  up 
lo   the   mooring  at   large   in   the   Bay   of   Biscay. 
(35mm  color:  17  minutes.) 

•  •       * 

Third  Prize:  Germany 
"RESONANZEN" 

Sponsor:    AEG.    Allgemeine    Elektricitats- 

Gesellschafl 

Producer:    Dido-Deulsche   Industrie  — 

und    Dokumentarfilm   GmbH 

(CONTINUED    ON    THE     FOLLOWING    PAGE    42) 


WlUUwta.a«t^__ 


THE  A-V  CALEND.\R 

FOR  THE  AUDIOVISUAL  EXECUTIVE 

(H  lOBER 

Octolier    16-20:    Inlt-rnatiunal    Management 
Film  Award  Cumpclilion.   Finalist   Judg- 
ing. New  York  Ciiy.  Entry  lists  closed. 

•  «      • 

October   19-20:  Seventh  International  Film 
and    TV    Festival    of    .New    York,    New 

York  Cilv.  Contact;  Industrial  Exhibitions, 
Inc..  121  VV,  45th  St..  New  York,  N.  Y.  for 
admission  details. 

October  20-29:   lllh  Annual  San  Francisco 
International     Film     Festival.     Primarily 
theatrical    event    hut    includes  section   judg- 
ing "Film  as  Communication"  and  Art. 

•  •     • 

October  27-28:  Eighth  .\nnual  Convcntion- 

>\orlishop  and   Film  Competition  of  the 

Industry  Film  Producers  Association  at  the 

Hilton  Inn.  .Mission  Bay.  San   Diego,  Calif. 

•  «      • 

October  27:  closing  dale  for  EXPO  67  at 
Montreal,   Canada,    If   you   haven't    been 
lo    the     'greatest    film    showings   on    earth" 
before  this  —  you've  missed  something! 

•  •     • 

October  23:  National  Safety  Film  Contest 
Awards  Presentation;  7:.io  P.M.  Grand 
Ballroom  of  the  Conrad  Hilton  Hotel.  Chi- 
cago. Presentation  ceremonies  are  a  feature 
of  the  National  Safety  Congress  being  held 
October  23-26. 

•  *  « 

NOVEMBER 

November    1:    Freedoms    Foundation    Film 
Awards:  entry  list  closes.  For  entry  forms 
write:  Freedoms  Foundation.  Valley  Forge, 
Pennsylvania. 

•  *      ■ 

November  11-18:  Third  .Vnnual  Chicago  In- 
ternational  Film  Festival,  Carnegie  The- 
atre. Chicago.   Illinois.  By  ticket  admission. 

•  •      » 

November  16-17:  lOtb  Annual  CINE 
.Awards  Program  and  Exhibition  of  Films 
of  Merit,  \\,ishinglon.  D.C.  .\ltendance  by 
invitation  only.  Contact:  Council  on  Int'l 
Nontheatrical  Events.  1201  16th  St.,  N.W. 
Washington.  D.  C.  20036  for  details  on  ad- 
mission and  program. 

•  •     • 

1968  EVENTS 

February  5-7:  22nd  Annual  Calvin  Work- 
shop, sponsored  by  Calvin  Productions. 
Kansas  City,  Mo.  Limited  to  "first-come, 
first-served"  among  800  possible  maximum 
registrants.  Write;  1105  Truman  Road, 
Kansas  City,  Missouri  64106  for  reservation. 

•  •     • 

March    5-9:    NAV-\    Regional    Conference 
followed  by  Arizona  .\v.n.  for    V-\    Edu- 
cation   meeting:    Phoenix.    .Arizona    i.ii    IX-I 
Wchh's  Townehouse). 

•  •        • 

May  28-Junc  I:  lOtb  .American  Film  Festl- 
>al.  New  '^ork  Hilton  Hotel.  Entry  dead- 
line: January  .t|.  1<)6,S.  Sponsored  by  the 
Educational  Film  Library  .Association,  New 
York  City. 


40 


BUSINESS    SCREE 


Anywhere  you  can  go 

with  a  briefcase, 

you  can  go  with  an  NPR. 


The  NPR  weighs  only  20  pounds;  but  that  isn't 
really  the  point.  The  NPR's  unique  quality  is 
that  you  can  carry  it  easily  in  one  hand.  It's 
about  the  same  size  and  shape  as  a  briefcase, 
and  the  handle  is  at  the  point  of  balance,  on  top. 

Down  there  at  your  side,  it's  so  unobtrusive 
that  you  can  walk  into  places  that  are  off-limits 
to  the  bulkier  rigs.  And  the  ultra-portability 
lets  you  go  where  a  tripod  can't.  If  you  want  a 
really  high  angle,  you  can  climb  a  tree  with  the 
NPR  in  one  hand.  Even  with  a  tripod,  the 
blimp-free  NPR  lets  you  spend  the  whole  day 
shooting,  not  setting  up. 

"We  can  go  into  a  place  and,  before  the  people 
are  aware  of  it,  we've  made  a  whole  half  hour 
sync-sound  film  with  two  cameras  in  one  day. 
At  the  end  of  a  day  of  running  all  over  New  York, 
you've  got  a  film  and  no  broken  backs."  That's 
the  opinion  of  film  maker  Barry  Brown,  writing 
in  PMI  magazine  about  the  NPR. 

With  the  NPR  you  get  more  shot  in  a  day.  You 
also  get  a  five-second  magazine  change,  two- 
lens  turret,  constant-speed  motor,  reflex 
viewing,  registration-pin  movement,  sync-pulse 
generator,  automatic  clapper  and  blimp-free 
silence.  Write  to  us  for  the  free  NPR  brochure. 

Service,  sales  and  rental  facilities  are  available  from 
ttiese  expert  franchisee!  Eclair  dealers.  £as(  coast;  F&B 
CECO,  Camera  Mart,  Camera  Service  Center,  General 
Camera  Corporation,  SOS  Photo  Cine  Optics  and 
Claus  Gelotte;  middle  west:  Behrends  Inc.  and  Victor 
Duncan  Company;  south:  Frye  Photo;  west  coast: 
Gordon  Enterprises.  Mark  Armistead  and  Brooks 
Camera.  For  the  NPR  brochure,  write:  Eclair  Corporation 
of  America,  7262  Melrose  Avenue,  Los  Angeles, 
California  90046;  or  phone  933-7182.  No  obligation. 


lUMBER   6   •   VOLUME  21 


41 


8th  Industrial  Film  Festival: 

(CONTINUED   FROM    THE    PRECEDING   PAGE    39) 

•i^  The  relations  between  market  and  product  are 
dealt  with  in  the  form  of  an  economic  feuilleton. 
Taking  as  an  example  an  automatic  washer,  the 
film  reveals  the  way  the  laws  of  market  operate 
upon  production  and  how  a  product  conquers  the 
market.  (35nini  color:  25  min.) 

*  *        * 

Fourth  Prize:  Canada 

"MAN  AND  STEEL  — 

RULERS  OF  THE  ELEMENTS" 

Sponsor:  Ardec  Consultants  Corp.  Ltd.,  Montreal 
Producer:  Short  Films  Group,  Advertising  Films 

Division.  Rank  Organisation 
■jV  Man  used  to  think  his  world  was  made  up  of 
four  elements  —  Earth.  Air.  Water  and  Fire.  This 
film  looks  at  those  elements  today,  and  shows 
how.  with  the  use  of  steel,  man  has  harnessed 
them.  He  tunnels  beneath  the  earth,  lays  road  and 
railways  on  its  surface,  puts  up  buildings  in 
which  he  works,  and  lives  and  relaxes.  With  air- 
planes he  has  conquered  the  air.  and  now  reaches 
out  into  space.  Water  is  his  plaything,  and  works 
for  him.  and  carries  his  ships.  Fire  gives  among 
other  things,  electricity  which  man  has  harnessed 
for  a  hundred  uses.   (35mm  color;  23   minutes.) 

*  *        * 

Fifth   Prize:   Great  Britain 

"THE  RIVER  MUST  LIVE" 

Sponsor:  Shell   International   Petroleum  Co.,  Ltd. 
Producer:   Shell   Film   Unit,   Shell   Centre 

iV  Provides  a  study  of  river  pollution  in  Europe 
and  how  it  can  be  overcome  by  the  treatment  of 
urban  and  industrial  wastes.  Microphotography  is 
used  to  show  how.  in  a  healthy  river,  minute  or- 
ganisms absorb  waste  and  preserve  the  balance 
of  life.  However,  the  natural  mechanism  of  self- 
purification  is  slow:  it  needs  time  and  space.  The 
film  emphasizes  importance  of  preventing  pollu- 
tion by  treating  effluent  before  it  is  discharged 
into  the  river.  (35mm  color,  21   min.) 

*  *        * 

CATEGORY  B 
(Films  about  specific   industrial  subjects-    prod- 
ucts or  materials,  for  the  general  public.) 

First  Prize:  Germany 
"KLEBEN" 

Sponsor:   Henkel  &  Cie.  GmbH 

Producer:  Pahl-Film  Hamburg 

->   Each   adhesive   has   special   jobs   to   do  —   it 

must  be  custom-tailored.  In  a  light  conversational 


"U  Etait  Une  Fois"  (Once  Upon  a  Time)  won 
first  award  in  Category  A  at  Lisbon  for  French 
sponsor,  S.N.C.F.  and  its  co-producer,  Lcs  Anal- 
yses Cincmatographiques.  This  film  also  receiv- 
ed City  of  Lisbon  special  "showmanship"  award. 

tone,  the  film  shows  the  broad  range  of  appli- 
cations, the  problems  arising  and  the  ways  mod- 
ern adhesive  research  finds  to  be  able  to  offer 
reliable  adhesives.   (35mm  color:  26  minutes.) 

Second  Prize:  Germany 
"STAHLFAHRT" 

Sponsor:  Stahlwerke  Sudwestfalen  AG 
Producer:  Ewald-Film  GmbH 
->  The  safety  of  a  motor  car  depends  on  several 
important  factors,  eg.,  the  construction  of  the 
car  and  its  components,  the  way  in  which  these 
have  been  manufactured,  the  particular  type  and 
quality  of  steel  created  by  metallurgists  for  the 
special  role  it  has  to  play.  The  film  demonstrates 
how  valves,  gears,  axles  and  bearings,  etc.  are 
manufactured  and  tested  with  utmost  care  be- 
fore being  fitted  in  the  car.  135mm  color;  12 
minutes.) 

*        *        * 

Third  Prize:  The  United  States 
"THE  GROWING  EDGE" 

Sponsor:  International  Minerals  &  Chemical  Corp. 

Producer:  Empire  Photosound.  Inc. 
•m    Relates  with  startling  new  camera  techniques, 
the   scientist's   quest   to   create   a   more   bountiful 


Members  of  the  jui^   for  the  Sth  Iiitenialional  Industrial  FUm   Festi>al,   held  in   Li.tbon  from   Sep- 
tember 5-lOth,  gather  in  foyer  of  the  exhibition  hall  before  opening  ceremonies  of  European   event. 


earth.  Time  lapse  photography  .  .  .  unusual  len 
adaptations  .  .  ,  special  color  effects  ...  all  ar 
set  to  vibrant  life  and  sound  as  the  film  views  - 
Irom  the  earliest  atom  to  modern  garden  —  ih 
mystery  of  life  and  its  constant  companion,  p 
tassium.  It  is  the  story  of  the  growth  scientL 
at  the  edge  of  discovery.  (35mm  color:  18  min 

«  *  41 

CATEGORY  C: 
{films   whieli   have  the  purpo-ie  of  eontribnlin 
to    the    prestige   of   the   industry   concerned,    ii 
tended    primarily   for    the    general    public.) 

First  Prize:  Holland 

"HOLLAND  TERRA   FERTILIS" 

Sponsor:    Ministry    of    .Agriculture.    Holland 
Producer:    Carillon    Films   N.V. 

.':  This  film  has  been  produced  in  order  to  fea- 
ture a  still  very  important  aspect  of  the  Nethei 
lands:  the  development  of  the  agricultural  indu' 
try.  Within  natural  boundaries  of  the  subject,  th 
sponsors  gave  a  free  hand  to  the  producers  an 
in  this  way  it  was  possible  to  create  a  lighthearlc 
film  impression  of  many  of  the  numerous  a- 
pects  of  agriculture  as  they  can  be  found  in  th 
Netherlands  todav.  (35mm  color:  9  minutes.) 


Carillon  Films"  director  (ierard  Raucamp  tuki 
first  prize  in  Categon/  C  given  to  Minisiry  u 
Agriculture's  film,   "Holland.    Terra   Fertilis." 

Second  Prize:  Great  Britain 
"THE  ENGINEERS" 

Sponsor:  Hawker  Siddeley  Group  Ltd. 
Producer:   Athos  Film   Production   Ltd. 

■m  After  a  brief  introductory  montage  of  genera 
industrial  activity,  the  film  develops  into  thrc 
contrasting  sections  —  Hawker  Siddeley  on  earth 
in  water  and  in  the  air.  The  first  sequence  taket 
us  from  an  irrigation  project  in  the  Nile  Delt: 
to  a  gold  mine  in  Ghana,  from  an  Australian  pou 
er  station  to  a  Mauretanian  iron  ore  quarry;  the 
second  shows  us  small  aluminum  boats  in  Aus 
tralia  and  the  Hydrofoil  in  Canada,  the  engine 
and  automatic  steering  systems  of  research  ship:! 
in  the  North  Sea  and  below  the  surface  for  somi 
spectacular  underwater  shots;  and  finally  the  ai 
story  deals  with  such  disparate  subjects  as  thi 
small  Otter  used  in  Canada  by  the  "Mounties' 
to  the  latest  techniques  of  automatically-controllec 
landing  of  the  Trident  and  vertical  take-off  ant 
landing  aircraft.  (35mni  color;  26  minutes.) 
*        *        * 

Third  Prize:  Great  Britain 

"SOMETHING  NICE  TO  EAr' 

Sponsor:  The  Gas  Council 
Producer:  Anthony  Gilkison  Associates  Ltd. 

M  Every  civilization  has  tended  to  develop  it.' 
own  characteristic  arts  and  sciences,  not  leasi 
that  of  France  with  its  roots  in  the  Roman  tradi- 
tion. Cookery  is  both  an  art  and  a  .science  ano 
has  flourished  in  France  as  nowhere  else.  Now 


n 


BUSINESS    SCREEN 


Dwever,  the  art  of  good  cookery  has  spread 
cm  France  to  many  lands.  In  this  Gas  Council 
Im,  the  practice  of  this  art  by  both  the  geniuses 
nd  the  amateurs  of  the  twentieth  century  is 
resented  in  a  very  imaginative  setting  and  ad- 
jnced   technique   of   filming.   (35mm   color;   21 

linutes.) 

•  •        • 

Fourth  Prize:  Great  Britain 

"TRAWXER  CAPTAIN" 

Sponsor:  Ross  Group  Limited 

Producer:  Guild  House  Films  Ltd.,  in 

association  with  The  Film  Producers  Guild 

It  is  the  trawler  captain's  responsibility  to  take 

IS  trawler  safely  over  four   thousand   miles  of 

jca  to  the  fishing  grounds  of  the  coast  of  Labra- 

1  (or:  a   trip  on  which   he   may   encounter  many 

hazardous  storms,   fog  and   pack   ice.   When   he 

^  Inally   gets   there   he   has   to   find   the   fish   and 

Ltch   them.    He   must   then   get   his   trawler   and 

(rew  safely  back  to  their  home  port  of  Grimsby. 

■■  fhls  film  gives  an  impression  of  one  such  traw- 

j  er   captain,    Jock    Keir,    captain    of    the    "Ross 

Valiant",  one  of  Britain's   latest   all-freeze  stem 

-awlers.  (35mm  color;    14  minutes.) 

•  •       * 

CATEGORY  D 

Film!,  oil  specific  indu.ilrial  stibjects,  products  or 
lalt  rials  for  specialist  audiences.) 
First  Prize:  Italy 

'N/C  IL  CONTROLO  NUMERICO  —  UNA 
VOLTA   NELLA  STORIA   DELL'OFFICINA" 

Sponsor:  Ing.  Olivett  &  Cie.,  S.p.A. 
'roducer:  Direzione  Pubblicita  e  Stampa  Olivetti 

'r  A  new  technology  for  the  metalworking  indus- 
ry.  The  man-machine  relationship  is  about  to  be 
ransformed  into  the  tape-machine  relationship. 
\.n  example  of  this  new  technique  is  shown  in 
his  film.  .All  electronic  numerical  control  equip- 
nent  show  is  designed  and  produced  by  the 
Numerical  Control  Division  of  Olivetti.  (35mm 
•olor;  22  minutes.) 


Second  Prize:  France 

"LE  GAZ  AU  LONG  COURS" 

(Long  Distance  Gas) 

Sponsor:  Gaz  de  France 

Producer:  Pierre  Long — Son  &  Lumiere 

'-I  Liquefying  natural  gas  in  order  to  reduce  its 
volume  to  1  680th,  transporting  by  sea  at  — 
I60°C,  regasifying  it  in  order  to  deliver  it  to  the 
bonsumer  or  to  store  it  underground  until  it  is 
needed  .  .  .  here  are  a  few  aspects  of  one  of  the 
(nost  astonishing  technical  and  economic  adven- 
tures of  recent  years  .  .  .  The  film  tries  to  trace 
this  adventure  for  the  natural  gases  extracted  in 
(he  Sahara  desert.  (35mm  color;  23  minutes.) 


Third  Prize:  Italv 


i 

1        "RIVAI.TA  —  NUOVE  TECHNICHE 
1  PER  L'EDII.IZIA" 

Sponsor:  FLAT — Direzione  Stampa  e  Propaganda 
Producer:    Direzione    Stampa    FIAT 

ir  By  using  new  prefabrication  techniques,  it  was 
possible  to  build  an  industrial  plant  of  more  than 
484,000  sq.  ft.  in  only  45  days.  The  principle  of 
the  assembly  line  has  found  here  for  the  first 
lime   application   to   building.    (3Smm   color:    26 

minutes.) 

•       •       * 

CATEGORY  E 
^  (Films  oil  industrial  application  of  scientific  prin- 
-  iiples  and  research,  intended  i>rimarily  for  spe- 
"'  Hfic  audiences,   including   educational  establiih- 
^  ments.  rather  than  for  general  public  showing. ) 


tl  NUMBER    6    ■    VOLUME    21 


First  Prize:  France 

"CRYOGENIE" 
(LE   CENTRE   DETLDES   CRYOGENIQUES) 

Sponsor:  Societe  I'Air  Liquide 
Producer:  Films  Carevelle 
■ir  Cryogenics  means  the  production,  conservation 
and  uses  of  very  low  temperatures.  The  latter 
are  mainly  obtained  by  the  separation  of  air  into 
its  constituents,  e.g.  oxygen  and  nitrogen  at  — 
196°C,  and  by  the  liquefaction  of  hydrogen 
at  —  252.8°C  or  helium  at  —  269°C,  i.e.  4° 
above  the  absolute  zero.  The  properties  of  mat- 
ter are  liable  to  profound  changes  at  very  low 
temperatures:  hence  the  great  variety  of  appli- 
cations. Though  some  applications,  such  as  pres- 
ervation of  germs  or  foodstuffs,  shrink  fitting, 
etc.  are  already  being  made  use  of  on  an  indus- 
trial scale,  research  must  be  carried  on  in  order 
to  discover  new  possibilities  in  the  fields  of  biolo- 
gy, physics  and,  above  all,  space.  This  develop- 
ment work  is  being  done  at  the  L'.Air  Liquide 
Company's  Cryogenic  Research  Centre.  (35mm 
color:  23  minutes.) 

«        *        * 

Second  Prize:  Great  Britain 

"HOW  THE  MOTOR  CAR  WORKS, 
PART   1  —  THE  ENGINE" 

Sponsor:  Shell  International  Petroleum  Co.  Ltd. 

Producer:  Shell  Film  Unit,  Shell  Centre 
*  In  the  motor  car  engine,  the  energy  released 
by  the  combustion  of  gasoline  in  the  cylinder 
head  is  used  to  apply  a  force  to  each  of  a  num- 
ber of  pistons  in  turn.  The  linear  thrust  produced 
is  converted  into  rotary  power  which  is  then 
transmitted  to  the  driving-wheels.  The  film  ex- 
amines the  principal  components  of  the  engine, 
both  individually  and  in  working  assembly,  and 
the  principles  of  combustion  are  demonstrated 
in  a  cylinder  made  of  toughened  glass.  It  con- 
cludes with  a  survey  of  variants  in  layout  and 
design  likely  to  be  encountered  by  motorists 
and  mechanics.  (35mm  color;  17  minutes.) 
«        ♦       * 

Third  Prize:  Germany 
"SICHERHEIT" 

Sponsor:  Daimler-Benz  AG 
Producer:  Cinekontact  Film  GmbH 

<-■  The  film  with  its  formative  means  tries  to 
.solve  the  problem  of  security  that  is  of  topical 
interest  all  over  the  world.  In  the  testing  and 
research  departments  of  Daimler-Benz  .AG  secur- 
ity has  been  the  predominant  problem  for  dec- 
ades. In  long  series  of  experiments  the  outer  as 
well  as  the  inner  security  has  to  undergo  hard 
tests  again  and  again.  All  these  tests  serve  one 
purpose:  Far-reaching  protection  for  the  vehicle 
and   its  occupants.   (35mm  color:    30  minutes.) 


■  llipll.iiid.    Terra    Kcrtilis":    a   citarming   lady   pi- 
lot    i.v     spraying     that     country's     fertile     fields. 


"Get  Organised"  was  the  first  prize  tvinner  in 
Category  F  at  Lisbon.  Produced  by  Ian  LMtimer 
(Short  Films  Croup,  Advertising  Films  Division 
of  the  Rank  Organisation);  it  presents  seven 
basic    rules    to    help    salesmen    organize    tcork. 

CATEGORY  F 

(Films  OH   management  and  manpower  training 

for  indu.'itrial  audience  rather  than   the  public.) 

First  Prize:  Great  Britain 

"GET  ORGANISED" 

Sponsor:  Rank  Film  Library 

Producer:  Short  Films  Group,  Rank 

Advertising  Films  Division 

■ir  This  sales-training  film  deals  with  the  subject 
of  how  the  salesman  should  organise  himself 
so  that  he  spends  more  time  face-to-face  with  the 
right  man.  at  the  right  lime,  selling  him  the  right 
thing.  The  day  of  a  young  salesman  is  ruthless- 
ly examined,  showing  that  he  isn't  "Unlucky 
Jim"   but   "Disorganised   Jim".   (35mm.   black  & 

white,  23  minutes.) 

•        *       * 

Second  Prize:  Great  Britain 

"THE  CONVERSION  OF  HECTOR 
THE  CHECKER" 

Sponsor:  British  Railways  Board 
Producer:  British  Transport  Films 

r>  Hector's  animated  adventure  emphasizes  that 
all  railway  staff  concerned  with  goods  sundries 
traffic   must   code   and   load   with   accuracy   and 


CATEGORY  G 
(Films  on  accident  prevention,  occufMtional  dis- 
ea.ies,  health,  re-education  and  measures  of  social 
.<iecurily.  for  specializid  industrial  audiences.) 

First   Prize:  Germany 

"SYMPHONIE  IN  G-DLTt" 

Sponsor:    Landesausschuss   fur   gesundheitliche 

Volksbildung    Baden-Wurttemherg   e.V 

Producer:  Leonaris-Film.  Dr,  Georg  Munck  KG 

"The  Conversion  of  Hector  the  Checker"  spon- 
sored by  Briti'ih  Railways  Board  and  produced 
by    British    Transport    Films    iion    second    prize. 


-r 


V 


"^  A.-r^^ 


8th  Industrial  Film  Festival: 


(CONTINUED   FROM    THE    PRECEDING    PAGE    43) 

■i^  The  film  attacks  hahits  and  vices  which  threat- 
en our  health.  Thus  a  very  commendable  but 
not  less  boring  theme.  Who  would  be  prepared 
to  listen?  However  the  public  cries  with  laughter 
for  i5  minutes.  How  is  it  possible  to  clown  such 
a  serious  theme?  A  cakefight  as  therapy  on  the 
move?  On  the  contrary:  criticism  is  well  aimed 
and   morality  turns  in.  (35nim  color;   .^4':    min.l 

Second   Prize:   Portugal 

"CRONICA  DO  ESFORCO  PERDIDO" 

Sponsor:  F.N.A.T.  —  Fundacao  Nacional 
para   a  Alegria  no  Trabalho 
Producer:  Francisco  de  Castro 

tV  The  film  "Chronicle  of  the  Lost  Effort"  con- 
stitutes a  technico-plastic  study  regarding  a  new 
type  of  preventive  drill  for  workers,  pause-exer- 
cise. The  film  is  divided  in  four  parts:  in  the 
first  the  factors  are  displayed  which  affect  the 
daily  life  of  man  in  our  time:  the  street,  the  job, 
social  relations,  the  new  rhythm  of  life.  Callis- 
thenics are  presented  in  the  film  as  an  attractive 
ballet  of  great  plastic  and  rhythmic  beauty.  The 
film  ends  on  the  apology  of  the  integration  of 
what  is  nature  and  what  pertains  to  man.  based 
on  the  search  for  a  controlled  rest,  an  exercise 
of  compensation  and  deconcentration.  and  when- 
ever possible  of  the  open  air  life.  (-!-5mm  color: 
16  min.)  • 

"The  Growing  Edge"  Brings  Honor  to  U  .S. 

tV  International  Minerals  &  Chemical  Corpora- 
tion and  their  producer.  Empire  Photosound, 
Inc..  brought  the  U.S.  its  sole  award  when 
The  Growing  Edge  received  a  third  prize  in 
Category    B    at    Lisbon.    Here    are   two   scenes: 


"The  Growing  Edge":  tncin  must  add  hi.s  knowt- 
cf/gt-  ti)  drama  of  growth.  What  mcchanisnt  in 
the  cell  wall  allows  movement  of  potassium  ions? 


Georges  Roze  (Les  Analyses  Cinimatoi;ra- 
phiqncs)  (left)  and  G.  Btickland  Smith  (Film 
Producers'  Guild,  London)  disctiss  Lisbon  prizes. 

SPECIAL  PRIZE  AWARDS  AT  THE  8TH 

INTERNATIONAL    INDUSTRIAL    FILM 

FESTIVAL 

The  Cit)  of  Lisbon  Prize 

(Given  to  the  film  which  shows  the 

greatest  sense  of  showmanship) 

"IL  ETAIT  UNE  FOIS" 

Produced  by  S.N.C.F.  and 

Les  Analyses  Cinematographiques 

*  +         + 

The  Annual  Inforfilm  Prize 

(for  the  film  most  suitable  for  international 

distribution  at  these  Industrial  Festivals) 

"THE  ENGINEERS" 

Produced  by  Athos  Film  Productions  Ltd. 

*  *  * 

The  Lisbon  International  Fair  Prize 

(for  the  best  Portuguese  motion  picture) 
"CRONICA  DO  ESFORCO  PERDIDO" 

Produced  by  Francisco  de  Castro 

*  ♦  * 

The  National  Film  Prize 

(for  the  Portuguese  film  deemed  most 

suitable  for  theatrical  distribution) 

"ARTE  E  OFICIO  DE  OURIVES" 

Produced  by  Ricardo  Malheiro-Cultura  Filmes 

*  *  * 

Portuguese  Office  of  Information  Prize 

(for  the  foreign  film  of  most  esthetic  character) 

"MAN  &  STEEL  —  RULERS  OF  THE 

ELEMENTS" 

Produced  by  Short  Films  Group.  Advertising 
Film  Division  of  the  Rank  Organisation. 

*  *         * 

Special  Award  to  "INDUS  WATERS" 

(for  its  outstanding  qualities  (this  film  was 
not  entered  in  competition  at  Lisbon) 

Produced  by  G.  Buckland  Smith,  Interfilm 

Ltd.  in  association  with  the  Film  Producers 

Guild. 


The  Growing  Edge":  ice  look  into  <nir  .iiin  and 
iensc    the    alchrmij    of    life    from    its    jyre.ience. 


Film  Record  of  Gateway  Arc! 

A  n  ER  Five  Years  in  Production,  a  doci 

nicntary   film   recording  the   constructio 

of  the  St.  Louis  Gateway  Arch  has  been  ri. 

leased  by  the  American  Iron  and  Steel  Inst 

tute,  its  sponsor. 

Monument  to  the  Dream,  a  27-minute  cole 
motion  picture,  evokes  the  meaning  behin 
the  Arch  —  the  tallest  national  monumcr 
in  the  U.S.;  at  630  feet  it  is  higher  than  th 
Washington  Monument  —  and  the  spirit 
the  men  who  built  it. 

Because  of  the  unusual  production  problem  , 
they  faced  —  and  solved  so  successfully  (tb| 
film  has  been  called  "the  best  constructio^ 
movie  yet  made")  —  we  have  asked  the  pro! 
ducers,  Guggenheim  Productions,  of  Washing 
ton,  D.C.,  to  tell  some  of  the  story  behind  tb 

production. 

*  *  * 

The  Slory   Behind  This   Construction   Film 

is  The  size  of  the  subject  magnified  what  w 
considered  ordinary  production  problems.  Ou 
cameras  were  not  aimed  at  sets  or  actors,  bu 
at  a  growing  thing  of  steel.  And  because  th 
architects  and  engineers  were  solving  new  prob 
lems,  delays  in  construction  stretched  beyon 
the  usual.  Our  production  schedule  double 
from  two  and  one  half  years  to  almost  five 
Five  cameramen  and  two  directors  filtnei 
during  this  period.  In  all.  over  70,000  fe 
of  16mm  ECO  were  exposed.  More  than  fi'' 


As  the  Arch  rose  higher,  lifting  camera  equii< 
ment  became  most  difficult.  Enclosures  aroum 
the  ladders  were  barely  wide  enough  for  a  man 

separate  shooting  schedules  were  necessary,  in 
eluding  trips  to  Pennsylvania.  Washington 
D.C.,  and  Indiana.  But  most  of  the  photon: 
raphy  was  done  at  the  Arch  site. 

Alert  System  Brings  Cameras  to  the  Scene 
A  major  problem  was  knowing  when  sonn.- 
thing  was  to  happen  —  the  next  50  ton  sec- 
tion to  be  lifted  or  the  hour  they  would  attach 
the  80  ton  creeper  derrick  to  the  backside  ol 
the  legs.  Construction  dictated  our  schedule.  W  t 
arranged  an  alert  system  between  the  site  and 
our  office  in  St.  Louis.  But  steelworkers  arc 
an  independent  breed.  They  resented  inter- 
ference with  the  job  to  be  done,  especially 
above  300  feet  where  there  wasn't  much  room 
to  move  around.  After  a  number  of  shooting 
trips,  we  finally  gained  their  confidence.  And 
it  was  only  then  that  their  great  cooperation 


«4 


BUSINESS    SCREEN 


Final  section  of  the  Gateway  Arch  itd.v  pluccil 
111  Oiidlxr.  1965.  //  aa.s  months  before  bridg- 
•  nc    strut    and    cncpir   derricks    ii  ere    removed. 

iiKide  the  alert  system,  and  much  of  the  pho- 
lography.  possible. 

\nd  photography  became  our  greatest  prob- 
kiii.  Steelworkcrs  are  used  to  great  heights, 
cameramen  are  not.  From  about  400'  to  the 
1630'  at  the  top.  the  wind  was  brisk,  and  there 
«ltc  no  safety  belts.  It  became  more  difficult 
K>  hire  a  crew. 

Few  Losses,  But  Director  Was  Injured 
Yet,  in  the  two  years  of  working  at  these 
I  heights,  we  lost  only  one  viewfinder,  a  steel 
I  helmet,  and  a  cameraman's  contact  lens,  it 
'was  predicted  that  13  steehvorkers  would  lose 
their  lives,  but  there  were  no  falls. 

Our  closest  call  came  when  director,  L.  T. 
Iglehart,  Jr.  was  bracing  cameraman  Arthur 
Fillmore  on  the  bridging  strut  .'iSO'  above  the 
ground.  Iglehart  shifted  one  foot,  and  it  slipped 
over  the  edge.  He  lunged  for  the  vertical  I 
beam,  and  grabbed  it  so  hard  a  steel  overhand 
pierced  his  chest  and  tore  a  cartiledge. 

Film  Completed  .Arcli  in  Race  With  Sun 
On  a  crisp  day  in  October  of  1965,  they 
were  to  join  the  two  soaring  legs  at  the  mid- 
point. Yet  with  the  heat  of  the  early  morning 
sun,  the  south  leg  was  expanding.  Too  much 
expansion  and  it  would  be  out  of  line.  The 
lift-off  of  the  final  section  began  much  earlier 
than  scheduled  in  a  race  against  temperature. 
Experience  having  taught  the  folly  of  precise 
estimates,  we  had  five  cameras  ready  at  dawn. 
And  with  months  of  editing  and  writing  yet 
to  come,  we  still  joined  in  celebration  that  day, 
as  we  recorded  the  event  from  lift-off  to  suc- 
cessful completion. 

Ironically,  our  longest  delay  came  after  the 
Arch  was  completed,  and  cleaned.  For  over 
two  weeks  a  camera  was  poised  at  five  a.m. 
each  morning  to  shoot  the  Gateway  Arch  at 
sunrise.  Finally  the  overcast  lifted  and  over 
four  years  of  photography  was  finally  com- 
pleted. 

National  Release  by  Association  Films 
Moniirneni   to  the  Dream   is   available   na- 
tionally   through    all    offices    of    Association 
Films,  Inc.  • 

*         •         • 

Editor's  Note:  the  story  of  another  production 
achievement   is   on    Page    60   of   this   edition. 


NUMBER    6    '    VOLUME    28 


A  New  Approach  to  America's  Credit  System 

A  Timely  Dun  &  Brailslreel  Picture,  "Oeilil"   Interprets   System   at    >\  ork 

FRESH,  PROVOCATIVE  IDEAS  which 
help  viewers  explore  the  American  credit 
system  are  the  substance  of  a  current  14' 2- 
minute  color  film  sponsored  by  Dun  &  Brad- 
street.  Inc.  These  lines  from  the  new  picture. 
Credit,  are  expressive  of  its  fascinating  content; 
"Credit  is  money  minted  of  f'lilli-  The  confi- 
dence you  have  in  someone  else." 

Produced  by  Audio  Productions.  Inc..  the 
film  could  not  have  come  along  at  a  more 
propitious  lime.  With  financial  oracles  in  agree- 
ment that  this  country  is  going  through  a  "rental 
revolution  "  —  and  that  the  next  half-century 
might  well  bring  the  evolution  of  a  "Rental 
Way  of  Life"  —  Credit  will  bring  enlighten- 
ment on  this  subject  to  both  students  and  em- 
ployees among  its  nationwide  viewing  audience. 
We  Vse  Credit  Most,  Understand  It  Least 

It  is  a  startling  fact  the  Americans,  who  par- 
ticipate in  more  credit  transactions  than  all  the 
rest  of  the  world  combined,  know  surprisingly 
little  about  the  inner  workings  of  the  credit 
system  involving  much  of  their  lives.  It  was 
for  this  basic  reason  that  Dun  &  Bradstreet 
commissioned   Audio  to  produce   a  film   that 


This  Dun  &  Bradstreet  film  ufjers  a  lively, 
throbbing  montage  symbolic  of  the  economy  .  .  . 

would  make  wholly  understandable  the  some- 
times forbidding  abstractions  of  the  credit  con- 
cept. 

A  complex,  lively,  throbbing  montage  of 
scenes  at  a  tobacco  auction,  a  fruit  stand,  a 
supermarket,  a  garment  factory,  a  jewelry  store, 
etc.  enlivens  the  narrator's  informative  intro- 
duction to  this  picture  —  a  fictional  case  his- 
tory is  used  to  demonstrate  the  chain  reaction 
aspect  of  credit  in  the  economy. 

Two  Schoolboys  Need  Credit  for  Camera 

A  new  business  has  opened  in  town  —  Hen- 
derson &.  Rawlings  Camera  Shop.  An  even 
newer  business  —  two  school  boys  who  want 
to  buy  a  camera  on  credit  so  that  they  can  sell 
pictures  to  their  classmates  —  appears  on  the 
scene.  In  his  negotiation  with  the  boys  (an  in- 
spired approach  which  enables  the  film-makers 
to  get  across  a  rudimentary  explanation  of 
credit  without  "talking  down"  to  the  audience"), 
the  camera  shop  owner  lays  down  the  funda- 
mentals of  a  simple  credit  transaction.  He  elicits 
from  the  lads  their  ability  to  pay  a  deposit,  the 
concrete  expectations  of  their  business  in  the 
form  of  advance  orders  and  obtains,  as  a  ref- 
erence, the  name  of  their  school  principal. 


"Credit"  f^cts  acros\  riulinu  ulary  explanation 
uilhoiil    appearing    to    "talk    clonii"    to    viewe-rs. 

"And  this  is  how  credit  begins,"  says  the 
narrator,  "credit  titat  is  based  on  the  character, 
capacity  and  capital  of  any  business,  no  matter 
how  small  —  on  a  man's  promise  to  pay  within 
a  i>iven  lime." 

The  credit  chain  reaction  begins  with  the 
ordering  of  the  camera  by  the  dealer  from  a 
wholesaler.  The  wholesaler  calls  on  Dun  & 
Bradstreet  to  inform  himself  of  the  credit  reli- 
ability of  this  new  business  and  the  massively 
intricate  information  gathering  machinery  of 
that  company  is  set  in  motion. 

From  the  work  of  the  field  reporter,  shown 
asking  the  camera  dealer  an  elaborated  ver- 
sion of  the  basic  question  the  dealer  had  asked 
the  schoolboys,  through  the  complex  computer- 
ized systems  which  process  such  data,  the  cam- 
era roves  among  cinematically-inviting  subjects. 
As  is  his  habit  and  "trademark."  Audio  direc- 
tor Hans  Mandell  seizes  the  opportunity  af- 
forded by  banks  of  humming  machines  and  lets 
them  work  for  the  camera.  Cinematic  tech- 
niques are  never  permitted,  however,  to  over- 
shadow the  film's  primary  purpose. 

Three  Strands  .  .  .  With  No  Visible  Seams 

That  purpose,  briefly  restated,  is  to  weave 
three  strands  subtly  into  an  organic  fabric  with 
no  seams  visible.  First:  a  clear  and  simple  dem- 
onstration of  what  credit  is.  Second:  an  exposi- 
tion of  the  role  played  by  credit  intelligence  in 
the  business  economy.  Third:  a  background 
motif  —  the  overview  of  the  American  economy 
—  expressed  with  powerful  montage  strokes. 
Through  all  these  aspects  in  combination. 
Credit  may  well  serve  as  a  definitive  and  high- 
ly-useful film  on  this  subject  for  a  long  time  to 
come. 

The  picture  is  available  on  free  loan  to  rele- 
vant group  audiences  via  the  nationwide  li- 
brary facilities  of  Modern  Talking  Picture  Serv- 
ice, Inc.  Prints  may  also  be  purchased  through 
Audio  Prixluctions.  Inc.,  630  Ninth  Avenue, 
New  York.  N.Y.  10036,  at  SIOO  each.  • 

Audio  Productions'  director  Hans  Mandell  lujs 
xjHiial  talent  for  creating  nnimial  sequences 
from  banks  of  humming  nifichine^  tike  these  .  .  . 

i" 


i^ 


Telephone  Pavilion  audiences  saw  a  360-degree 
CircIcvKion  show  covering  nine  screens  all  around 
them.  Bergen's  installation  used  nine  Simplex 
35mm  projectors  in  synchroniziitioii. 


Telephone  Pavilion  control  panel  used  two  35mm 
magnetic  sound  films,  each  with  five  tracks. 
Nine  Sitnplex  projectors  and  two  sound  repro- 
ducers were  interlocked  through  master  distribu- 
tor to  keep  show  in  perfect  synchronization. 


Humble    Oil    Theatre    in    N.    Y.    State    Pavilion: 

Bergen's  latest  continuous  design  installation 
used  two  Kalart/Victor  16;7im  -wund  projectors, 
driven  in  opposite  directions  by  a  single  mo- 
tor. Custom-designed  electronic  control  reads 
signals  on  each  film,  automatically  reverses  mo- 
tor, sicitches  light  and  sound  on  and  off,  thus 
achieving  automatic  change-over  of  show. 


When  Shttwiitaiiship  Really  Counts 

Behind  the  Projection  Scenes  at  Expo  '67 

Itergen   Motion  Pic-lure   Service  Handled    12  .Major  Exhibits  at   Montreal 

FORTIFIED  By  Experience  gained  in  ex- 
hibit installation  and  operation  durin; 
the  two-year  run  of  the  New  York  World's 
Fair,  at  which  Bergen  Motion  Picture  Service 
handled  10  audiovisual-oriented  displays, 
ranging  from  the  Festival  of  Gas  to  the  Gen- 
eral Cigar  exhibit,  this  Lodi,  New  Jersey  com- 
pany confidently  put  in  its  bid  to  the  Canadi- 
an Corporation  for  Expo  67.  In  this  year,  at 
Montreal,  Bergen  has  successfully  handled  in- 
stallation and  operation  contracts  in  12  major 
exhibits. 

These  pages  have  brought  our  readers  a 
detailed  report  on  the  Expo  film  shows  from 
the  audience's  viewpoint.  Let's  go  behind-the- 
scenes  to  join  the  48  Bergen  projectionists  and 
technicians  who  have  successfully  handled  the 
intricate  work  of  continuous  operation  of 
audiovisual  programs  in  four  main  Expo 
Theme  Pavilions  (Man  and  Life,  Man  and  the 
Oceans,  Man  in  the  Community,  and  Man 
and  Health);  for  the  Telephone  Pavilion 
( where  a  Disney  Circlevision  show  surrounds 
the  audience  on  nine  screens);  in  the  U.S. 
Pavilion  theatre;  the  Humble  Oil  Theatre  in 
the  New  York  State  Pavilion;  for  the  Govern- 
ments of  India  and  Yugoslavia;  the  Canadian 
National  Railways;  and  for  Air  Canada. 
Largest  Installer  of  V.  S.  Equipment 

Second  only  to  a  Canadian  firm  which  in- 
stalled primarily  Canadian  and  German  equip- 
ment, Bergen's  Eugene  Demick  was  the  largest 
installer  at  Expo  of  U.S.-made  audiovisual 
equipment.  The  million-dollar  total  contracts 
included  supply  and  installation  as  well  as 
contracts  for  operation  and  maintenance.  It 
was  the  firm's  first  venture  into  35mm  and 
70mm  large-screen  operation  and  all  theatres 
under  its  supervision  performed  beautifully; 
Bergen's  record  of  reliability  (absence  of 
down-time)  is  considered  one  of  the  highest 
at  Expo. 

Pictures  in  these  pages  show  some  of  the 
intricate  installations,  such  as  the  interlocked 
model  (brain)  and  film  at  the  Theme  Pavil- 
ion: Man  and  Life.  The  projection  work  runs 
the  gamut  from  70mm  to  the  35mm  nine- 
screen  Circlevision  show  in  the  popular  Tele- 
phone Pavilion  —  to  16mm  specially-adapted 
Kalart/Victor  projection  pictured  here. 

Show's  Perfect  When  Audience  Is  Unaware 

Behind  it  all  is  the  corps  of  hard-working 
projectionists  and  maintenance  men,  super- 
visors, technicians  and  administrators,  includ- 
ing their  chief,  Eugene  Demick.  During  the 
closing  weeks  of  October,  nearing  the  end  five 
months  of  continuous  crowd-handling  on  a 
14-hour  daily  basis,  there  was  no  relaxation  of 
effort.  Projection  operation  counts  only  when 
the  audience  doesn't  even  realize  the  men  are 
behind  the  scenes.  Viewers  of  these  shows  at 
Expo  have  just  gone  on  applauding  the  pic- 
tures. That's  the  way  it  should  be.  • 


Expo  Theme  Building:  "Man  and  Life-the  Brain' 

used  25-foot  transparent  brain  with  hundreds  oj 
lights  depicting  nerve  endings  and  control  func- 
tions. Action  of  brain  was  .synchronized  with 
6  X  8-foot  motion  picture  images,  with  humans 
on  screen  performing  actions  to  which  the  brain 
responded.  92-channel  punched-tape  program- 
mer relayed  functions  of  brain  model,  coordin- 
ated light  boxes.  Programmer  itas  linked  to 
Selsyn  master  motor  on  Simplex  35mm  optical 
projector,  modified  for  unique  re-entrant  film 
magazine,    designed    by    Bergen    for    this    show. 

Expo   Theme   Building:   "Man   and   the  Oceans" 

featured  underwater  diving  exhibition  in  a  huge 
tank.  Two  submerged  rear  projection  screens  pro- 
jected undersea  background  sequences.  Bergen 
used  two  Bauer  Selector)  16mm  optical  sound 
projectors  with  900-watt  Xenon  lamps.  Projectors 
were  modified  for  custom  re-entrant  reels.  In- 
stallation  was  made  in  very  cramped  quarters 
under  tank,  among  a  maze  of  valves  and  pipes. 


(also   see    previous    Expo    Report:    Issue   5,    19671 


BUSINESS    SCREEN 


rHE  Juvenile  Crime  Dilemma  facing 
society  today  is  examined  with  search- 
ng  intensity  within  the  27  minutes  of  a  new 
locumentary  motion  picture.  The  Dangerous 
^'ears.  Its  candid.  e.\tremely  factual  and  un- 
Iparing  scenes  take  concerned  viewers  into  the 
roubled  world  of  the  juvenile  offender,  show 
he  responsible,  though  often  frustrating,  work 
f  the  police,  probation  authorities  and  the 
avenile  courts,  as  these  agencies  try  to  stem 
he  rising  tide  of  juvenile  crime. 

Through  nationwide  distribution  of  this  sec- 
ind  important  "problem"  picture.  The  Kemper 
nsurance  Group  of  companies  has  issued  a 
all  to  action  by  the  individual  citizen  to  help 
irevent  the  juvenile  delinquent  from  becoming 


\  juvenile  offender  makes  his  aimless  tcatj  dottn 
ylrcet  in  «  xcciu-  from  "The  Dangerous  Years." 

I  hardened  criminal.  Bold  new  approaches  to 
"chabilitation  and  crime  prevention  are  ex- 
Mored.  The  film  was  created  by  Wolper  Pro- 
Juctions  and  narrated  by  David  McCallum. 
itar  of  the  television  series.  The  Man  From 
UU.C.L.E. 

Agency  Officials,  Jurists  Attend  Premiere 

Civic,  business  and  government  leaders 
hared  its  premiere  showing  in  Chicago  on 
September  19.  The  Editor  of  Business  Screen 
bverheard  favorable  comments  by  many  of  the 
officials  of  agencies  and  the  courts  who  deal 
|with  this  subject  each  day.  They  appear  to 
Share  the  view  of  Milton  Rector,  Executive 
Director  of  the  National  Council  on  Crime  and 
Pelinquency.  who  said: 

"The  Dangerous   Years  accurately  portrays 

the  almost  overwhelming  work  being  done  by 

society's  agencies  in  combatting  the  dilemma 

of  the  juvenile  offender.   The  film   will   raise 

probing  questions  for  each  viewer,  for  it  shows 

that  if  we  are  to  stem  the  floodtide  of  juvenile 

crime,    the    efforts   of   our    law    enforcement. 

ijudicial   and   correctional   authorities   must   be 

jcomplcmented  by  positive  support  and  action 

Ifrom  the  individual  citizen." 

I 

I       Nationwide  IGmin  Distribution  by  Modern 

Following  up  their  important  contribution 
Ihroug  showings  of  The  Thin  Bhie  Line,  a 
previous  Wolper  production  on  the  role  of 
our  police  agencies,  the  Kemper  Companies 
have  again  provided  a  very  sizeable  block  of 
16mm  prints  for  national  distribution  through 
the  28  libraries  of  Modern  Talknig  Picture 
Service,  Inc.  As  a  foreword  to  each  of  these 
showings    within    the    community,    office    or 


NUMBER    E    ■    VOLUME    2S 


Pr<>b;iti»n  offici-r  pictured  with  a  juvenile  ilie  Hon.  Walter  P.  Dalil.  i>resiiliiig  judge  of 
ojfendrr  in  etmdid  scene  in  the  Kemper  film.  the  Juvenik-  Court  in  Chicago,  gives  careful 
"Thi     Dangerous    Years"    is    strong    on    realism.      attention   to  the  problems  of  a  young  offender. 

Shedding  Light  on  'The  Dangerous  Years" 

A  Searchiiif;  Look  Into  the  Troiiltled    World   of   the  Juvenile  Offender  Is 
Produced  by  W  olper  &  Sponsored  a.s  Public  Service  Ity  Kemper  <!onipanies 


plant,  we  commend  our  readers  to  the  preview 
introduction  given  in  Chicago  by  Jim  Kemper, 
Jr..  president  of  the  sponsoring  companies: 

"As  insurance  people,  and  as  citizens  of  the 
communities  where  we  live  and  work,  we  are 
deeply  concerned  with  the  rising  cost  of  crime 
—  the  cost  in  dollars  —  and.  especially,  the 
cost  in  human  tragedy. 

"Consider  What  You  Can  Do  to  Help  ..." 

"We're  presenting  this  film  as  a  public  serv- 
ice and  as  a  call  for  action.  It  deals  with  young 
people  in  trouble  —  young  lives  unfolding 
without  purpose  or  values.  While  you  view 
this  film,  consider  what  you  can  do.  in  your 
own  home  and  your  own  neighborhood,  to  help 
solve  the  problem  of  the  youngster  in  trouble." 

The  Dangerous  Years  also  carries  the  en- 


dorsement of  the  International  Association  of 
Chiefs  of  Police  and  the  National  Council  of 
Juvenile  Court  Judges,  whose  executive  direc- 
tor. John  F.  .X.  Irving,  called  the  film  "a  real- 
istic picture  of  the  magnitude  and  scope  of  re- 
sponsibility the  juvenile  court  judge  is  con- 
fronted with  each  day  of  his  career.  I  urge  all 
Americans  to  see  this  film." 

The  previous  picture  sponsored  by  Kemper 
is  estimated  to  have  reached  more  than  800,- 
000  persons  since  its  release  last  year.  The 
Thin  Blue  Line  and  The  Dangerous  Years  are 
available  on  free  loan  request  by  groups  and 
organizations.  Ask  your  local  Kemper  office 
or  one  of  its  agents  to  arrange  a  booking  or 
contact  one  of  the  28  Modern  libraries  (see 
Red  Book  listings  in  principal  U.S.  cities).  • 


Wolper   Productions'   cameramen   film   David   .McCallum,    co-star    of    the    lelccision    series'    "The 
Man  From    l'  \C  I.  E."  and  the  narrator  of  the  Kcmpir  instirance  film  -  "The  Dangerous  Years." 


47 


John  D.  Hook,  manager  of  administrative  services  for  ].  C.  Penney  Co., 
is  at  the  podium  (hiring  his  talk  to  W'PA  nwmbcrs  and  guests  at  Center. 

Audio  visuals  at  J.  C.  Penney 

National     Merchandiser     Is     Exploring     All     Useful     Media 
in  New  Communications  Center  at  New  York   Headquarters 


A  Record  Turn-Out  of  110 
members  and  guests  was  on 
hand  for  the  National  Visual  Pres- 
entation Association's  first  fall 
meeting  in  New  York,  September 
20.  The  star  attraction  was  a  guid- 
ed tour  to  the  J.C.  Penney  Com- 
pany's much-heralded  audio-visual 
facilities  in  the  new  Penney  Build- 
ing at  1301  Avenue  of  the  Amer- 
icas. 

The  big  merchandising  compa- 
ny graciously  offered  to  show 
N.V.P.A.  members  —  sponsors 
and  producers  of  audio-visual  ma- 
terials —  through  the  new  Com- 
munications Center,  which  has  the 
latest  production  facilities  for 
everything  from  slides  to  video- 
tape and  viewing  facilities  for 
everything  up  to  multi-media  rear- 
screen  automated  productions,  in- 


cluding large-screen  projected  tele- 
vision. 

Expanding  Use  of  A-V  Media 

The  company  is  now  in  the 
early  stages  of  a  great  expansion 
in  its  use  of  audiovisual  media. 
Some  types  —  motion  pictures, 
slidefilms,  etc.  —  have  been  wide- 
ly used  throughout  the  all  Penney 
stores  for  many  years.  Other 
media  —  videotape,  dial-access 
audio  and  video  training  and  the 
"carrel  approach"  to  training  — 
are  relatively  new  and  a  good  deal 
of  experimentation  and  evaluation 
is  still  going  on. 

Les  Waddington,  audiovisual 
consultant  on  the  Penney  Com- 
pany's staff,  showed  NVPA  mem- 
bers such  prospective  equipment 
additions  as  the  Amphicon  large- 


Les   Waddington   demonstrates  AVE   Poiverhou.ie  Crawl   projector  during 
yfVPA  program.  .\l  Lydiard  and  Harold  Read  are  among  guests  in  picture. 


Bu.'iine.'is  Screen   Tours  Penney 
Facilities  Along  With  NVPA 

screen  television  system,  which 
can  fill  screens  up  to  20  feet  wide 
and  enable  audiences  of  up  to 
5,000  persons  to  view  sharp  T\ 
images. 

These  Are  Some  of  the  Tools 

In  another  special  demonstra- 
tion room,  the  visitor  group  saw 
HPl  Caritel  rear  screens  in  use 
with  Kodak  Carousel  slide  projec- 
tors, the  new,  portable  3M  desk- 
top overhead  projector.  3M  copy- 
ing equipment.  Oravisual  lecterns 
and  Panasonic  audio  tape  record- 
ers. 

"Crawl"  slide  presentations  us- 
ins  the  AVE  Powerhouse  slidefilm 
projector  provide  for  a  technique 
which  the  company  has  recently 
found  to  be  effective. 

Testing  Super-8  on  Jayarks 

Training  and  product  demon- 
stration films  have  been  reduced 
to    Super-8    dimension    and    are 


Schenley     Industries'     executive     is 

taking  notes  on  Jat/ark  Hmm  projec- 
tor dcmons-trated  at  Pcniwy  Center. 

being  tested  in  the  Jayark  cart- 
ridge-loading sound  projector  (see 
illustration ). 

Use  X'ideotapes  in  Training 

Videotape  appears  destined  to 
be  of  increasing  importance  in 
Penney  audiovisual  activities.  Two 
systems  are  currently  in  opera- 
tion: a  Wollensak-3M  half-inch 
recorder  and  a  Norelco  one-inch 
recorder,  used  with  three  video 
cameras  and  a  three-screen  con- 
trol console.  The  Norelco  system 
is  in  regular  use  for  the  produc- 
tion of  sales  training  films.  A 
small  VTR  studio  is  part  of  the 
Company's  Communications  Cen- 
ter. A  sample  tape,  showing  tech- 
niques for  home  decoration  sales, 
was  viewed  during  the  NVP.'\ 
visit. 

Other  systems  now  being  de- 
veloped encompass  stenographic 
training  on  Philips'  audio  tape 
playbacks;  study  carrels  using 
Decision    Systems'    random-access 


Les  Waddington,  (/)  charge  of  //<«  > 
/.  C.  Penney  a-v  facilities,  talks  I 
visitors  on  Center's  objectives. 

controls  with  Carousel  slide  pre 
jection;  and  a  nationwide  dial-ac 
cess  audio  system. 

Preview  of  a  Major  New  Film 

Topping  off  the  program  was 
preview  of  a  major  Penney  me 
tion  picture  production.  Openin 
Day  at  the  Golden  Rule  Store, 
musical  film  produced  by  Michac 
Brown.  The  picture  takes  its  an 
diences  back  to  1902  when  J.  C 
Penney  opened  his  first  store  i 
Kemmerer,  Wyoming.  The  com 
pany's  founder,  by  the  way,  is  9 
years  "young"  and  still  come 
regularly  to  his  office  located  ju^ 
a  few  doors  down  the  hall  fror 
the  new  Communications  Centc 
complex. 

Penney  Was  a  Gracious  Host 

Hosts  to  the  NVPA  group  wer 
John  D.  Hook,  Manager  of  Ad 
ministrative  Services  and  Les  Wad 
dington,  Audio-Visual  Consultan 
on  the  Penney  Company  stall 
who  demonstrated  the  Communi 
cations  Center's  impressive  collcx 
tion  of  working  hardware,  ani 
showed  samples  of  Penney  films 
slides  and  videotapes. 

Regular  meetings  of  NVP.A' 
New  York  chapter  are  held  .i 
noon  on  the  third  Wednesdav  i> 
each  month  at  the  Squire  Inn.     < 


Bernie  Walker  (in  light  coat)  is  m 
a-v  and  electronic  .'tercicc  lechni 
cian.  He's  explaining  the  conlm 
console  of  Xorelco  VTR  cquipnu  n 


« 


BUSINESS  SCREE^ 


I 


rogram  Schedule  for  National  Conference 


fFPA  National  Conference, 
f-  opening  at  the  Hilton  Inn  on 
Mission  Bay  in  San  Diego  on 
pctober  26  looms  brightly  ahead, 
'jnder  the  capable  direction  of  na- 
)onal  conference  chairman  Ralph 
lail.  aided  by  Stan  Follis  and 
ie  rest  of  his  San  Diego  Chapter 
ammittee,  1967  hosts,  here  are 
ime  of  the  program  events: 

\\  THURSDAY,   OCTOBER   26 

'■  Pre-conference  day:  time  for 
xhibilors  to  set  up  their  booths. 
1  (ational  officers  will  be  present 
t)  make  sure  the  program's  off  to 
I  proper  start.  Afternoon  cocktail 
fception  for  "earlv  bird"  arrivals. 

I 

I  FRIDAY,  OCTOBER  27 

:00  A.M.  Exhibits  open. 
•  too  A.M.  Welcoming  address  by 
j  I  President  Robert  Hecker,  fol- 
^fwed  by  introduction  by  master 
<  ■  ceremonies  of  the  keynote 
i  leaker:  Ott  Coelln.  publisher  of 

t'siNESs  Screen. 

[):00   A.M.    Special   multi-media 

I  presentation  on  use  of  audiovis 

bis    in    education    and    training. 

jade   by   Eastman    Kodak    Com- 

imy. 

I):50  A.M.   Coffee  break  &  ex- 

I I  hibits. 

:  10  A.M.  Air  Force  multi-media 
M  presentation  on  special  driver 
JBining  program. 

M:45  A.M.  Sales  orientation 
I  multi-media  presentation,  pro- 
liced  by  Harry  Poppe  for  TRW 
Jstems. 

1:00  Noon:   Luncheon:   speaker 
'  |lo  be  announced. 
30  P.M.  Exhibit  area  open. 
100  P.M.    Panel    discussion    on 
.  laboratory   practices   and   prob- 
|l|ns  with  production  client.  Panel- 
«5  to  date   include:    Lou   Mans- 
Id.  CFI;  Bob  Ward.  HFE;  and 
m     Frith.     Hollywood     Valley 
f|m  Lab. 

^5  P.M.  Coffee  break  &  exhi- 
Ibits. 

10  P.M.  Col.  James  P.  Warcn- 
iorf.  Chief.  Lookout  Mountain 
r  Force  Motion  Picture  Unit, 
sents  "USAF  Combat  Photog- 

')hy  in  Southeast  Asia"  with  up- 
the-minutc  picture  of  USAF 
atography  in  Viet  Nam. 
X)  P.M.  Bill  Gibson  of  Mc- 
Donnell-Douglas Corp.  tells 
lis  and  tribulations  of  getting  an 
nchair  in  and  out  of  foreign 
nds  while  producing   The  Arm- 

riT   Traveler.^,   one   of   their   re- 

Rit  films. 

CO  P.M.  Nelson  Tyler  presents 


film  clips  of  new  shock  and  vi- 
bration-dampening camera  mount. 
At  4:30  he  will  demonstrate 
mount  in  his  own  helicopter,  prob- 
ably from  parking  lot  of  the  Inn. 

4:35  P.M.  Exhibit  area  opens. 

6:00  P.M.  Special  two-hour  ride 
and  social  aboard  the  "Bahia 
Belle"  a  stern  wheeler,  cruising 
Mission  Bay.  Extra  charge  event; 
includes  libations. 


IF  PA  JOURNAL 


INDUSTRY    FILM    PRODUCERS    ASSOCIATION,    INC 


SATURDAY.  OCTOBER  28 

8:00  A.M.  Exhibits  open. 

8:30  A.M.    General    membership 
meeting. 

9:00  A.M.  Past  president  Robert 
Scott  presents  "AXCOM  —  A 
Challenge  to  IFPA". 

9:30  A.M.  Special  tribute  to  the 
late  Gene  Keefer.  Convair  Mo- 
tion Picture  Department  with  clips 
of  his  outstanding  films  to  be 
shown. 

9:45  A.M.  Coffee  break,  exhibits. 

10:00  A.M.     Col.     Paul     Maret, 
Chief.   Presentation  Services  of 
AFSC.  Washington,  D.  C. 

10:40  A.M.  Lt.  Col.  J.  C.  Stokes, 
Chief,  Presentations  Division 
USAF.  will  present  "Better  Man- 
agement Through  A-V  Communi- 
cations". 

12:00  Noon:  Luncheon. 

2:00  P.M.  Writers"  panel,  to  in- 
clude   Shirley    Thomas,  Bruce 
Herschonsohn,  Cap  Palmer;  others 
to  be  named. 

2:50  P.M.  Coffee  break,  exhibits. 

3:10  P.M.  Special  NASA  hour, 
including  Albert  M.  Chop. 
Chief.  West  Coast  Office  of 
NAS.A"s  "Man  Flight  Awareness" 
program,  well-known  for  his  ap- 
pearances on  national  television 
during  space  flight  telecasts. 

4:00  P.M.  Exhibits  open  to  6  P.M. 

6:00  P.M.  Cocktail  party  and  re- 
ception   preceding    the    Annual 
Banquet. 

7:30  P.M.  Awards  Banquet  and 
presentation  of  "Cindy""  awards 
to  first  place  winner  and  runners- 
up  in  each  of  five  categories  of  this 
competition.  This  is  a  black-tie 
optional  affair. 

*       *        • 

An  Enjoyable  Ladies'  Program 
Arranged  for  Conference  Days 

■'.•  Ladies  program  events  arc  aUn 
being  arranged  by  our  host  chap- 
ter in  San  Diego.  These  will  in- 


clude a  fashion  show  luncheon  on 
Friday  and  a  special  "package"" 
program  for  Saturday,  with  Con- 
tinental  breakfast,   a   visit   to  Sea 


World  (marine  life  showplacc) 
and  a  Skyway  trip  from  Sea  World 
to  the  Atlantis  Restaurant  for 
luncheon.  • 


San  Francisco  Chapter  Hosts  as 
National  Officers  Are  Installed 

San  Francisco  Chapter  mem- 
bers turned  out  in  goodly  numbers 
to  host  the  first  installation  of 
IFPA  national  officers  at  their  re- 
cent ""guest  night"  held  at  the 
j  Stagecoach  Restaurant  in  the  new 
'  Wells  Fargo  building.  It  was  the 
first  time  this  event  has  taken 
place  outside  the  Los  Angeles" 
headquarter  area. 

The  affair  was  informal,  held  in 
a  friendly,  "get-together""  atmos- 
phere that  warmly  welcomed  the 
new  officers.  Past  president  Bob 
Gunther  carried  out  this  approach 
when  he  based  his  introductory  re- 
marks on  a  humorous  play-on- 
words  formed  by  the  trade  names 
of  a  dozen  or  more  household  de- 
tergents. It  helped  get  everything 
off  to  a  clean  start! 

Featured  speaker  of  the  even- 
ing was  Bob  Dav.  sales  manager 
for  the  Ampex  Corporation  who 
discussed  "Videotape,  a  New 
Challenge  in  Motion  Pictures""  in 
which  he  stressed  that  "communi- 
cators must  stop  thinking  of  mo- 
tion pictures  as  beini;  only  filmed 
presentations."'  It  didn"t  matter,  he 
concluded,    whether    the    picture 


Bob  Oa>,  of  Anipix  (left)  receives 
IFPA  mcmher  pin  from  Ed  Carroll, 
chairman  of  So.  California  chapter. 

was  on  acetate  or  plastic  base,  as 

long  as  they  remained  "moving"" 
pictures.  His  remarks  emphasized 
that  videotape  can  be  an  import- 
ant additional  tool  for  the  motion 
picture  maker. 

Practicing  what  he  preached  — 
that  IFPA  should  make  a  con- 
certed effort  to  enroll  those  en- 
gaged in  non-theatrical  television 
into  the  organization  —  Bob  Day 
became  a  member  just  before  the 
Chapter  meeting.  Chapter  chair- 
man   Ed    Carroll    presented    him 

National  officers  were  installed  at  San  Francisco  (/  to  r)  Mitchell  Rose; 
president  Boh  Hecker:  Iwsi  Ed  Carroll,  chairman  of  Sorthem  California 
chapter  and  board  member;  Rotj  Deel.s.  editorial  vice-president;  Ira  That- 
cher,   executive    viei  -jiresideni;    and   Stan    Follis.    San    Dii<j.i>    chapter   chr. 


>JMBER    6    '    VOLUME    28 


4S 


THE  INDUSTRY  FILM  JOURNAL 


(CONTINUED    FROM    PAGF    49) 

with  an  IFPA  membership  pin 
after  his  talk.  • 

*  ;|:  * 

Los  Angeles  Members  Meet 
at  F&B/Ceco  Western  Hdq. 

ii-  The  September  meeting  of  the 
Los  Angeles  Chapter  was  hosted 
by  F&B/Ceco  (and  SOS  Photo- 
Cine-Optics)  of  CaUfornia  at  the 
company's  new  Hollywood  west- 
ern headquarters  building.  Both 
national  and  local  chapter  officers 
were  presented  to  the  more  than 
70  who  attended  this  first  post- 
vacation   meeting. 

A  brief  business  meeting  fol- 
lowed the  reception.  Ralph  Hall, 
national  chairman  for  the  1967 
Convention,  informed  members  of 
the  firmed  and  developing  plans 
for  this  upcoming  event. 

It  was  also  disclosed  that  over 
65  films  have  been  submitted  for 
the  annual  "CINDY"  awards 
competition.  Entries  in  the  five 
categories  have  been  distributed 
among  screening  committees  in  the 
San  Francisco.  Los  Angeles  and 
San  Diego  Chapters  .  .  .  and  judg- 
ing is  underway.  September  meet- 
ings of  both  the  San  Francisco  and 
San  Diego  Chapters  will  be  de- 
voted to  these  competition  screen- 
ings. 

Technical  aspects  of  this  pro- 
gram were  presented  by  Reginald 
Armour,  president  of  the  newly- 
formed  F&B/Ceco  (and  SOS 
Photo-Cine  Optics)  of  California 
company.  Members  of  his  staff 
(Ed  Engle  and  Andv  Beal)  dem- 
onstrated the  new  Doiflex  16mm 
reflex  motion  picture  camera.  A 
tour  of  the  new  headquarters' 
facility  concluded  this  session.     • 


primary  professional  responsibil- 
ity. 

He's  also  a  very  active  member 
of  the  Industrial  Audio-Visual  As- 
sociation and  was  chairman  of  the 
1967  Wt:scoN  Science  Film  Thea- 
tre (which  IFPA  conducted  for 
the  second  straight  year  at  the  re- 
quest of  this  electronics"  group). 
He  also  serves  as  chairman  of  the 
West  Coast  screening  committee 
for  the  Council  on  International 
Nontheatrical   Events    (CINE). 

Ira's  films  have  won  two 
"Cindv"    awards    and    he    is    the 


Reginald  .4rmour,  president  of  FikB 
/Ceeo  of  Ciilifornia.  wan  our  host 
(It      September     cliapter     meeting. 

Meet  Ira  Thatcher 

Our  Executive  J'ice-President 

r:  Meet  our  executive  vice-presi- 
dent, Ira  Thatcher,  one  of  the 
most  likeable  men  in  the  business 
—  and  a  real  asset  to  our  IFPA 
National  Board. 

Ira  is  a  modest  person  and  likes 
to  say  that  the  reason  people  want 
him  to  serve  on  their  boards  and 
committees  is  because,  as  an  ex- 
ecutive of  United  Air  Lines,  he 
can  travel  anywhere  along  the  air 
lanes.  But  he  forgets  that  free 
passage  never  wins  a  second  in- 
vitation to  a  non-contributor  and 
he  has  much  to  give.  We  all  value 
his  knowledge,  wisdom  and  sage 
advice. 

A  native  Californian  and  a 
charter  member  and  past  chair- 
man of  our  Northern  California 
chapter,  Ira  Thatcher  heads 
United's  motion  picture  unit  at 
San   Francisco    (Oakland)    as   his 


Los  Angeles'  chapter  meeting  brought  together  {I  to  r):  Mitchell  Rose,  our 
finatK-ial  v.p.;  Reginald  Annotir,  president,  F&B/Ceco  of  California,  host; 
Ralph  Hall,  national  convention  chairman:  Bob  Hecker,  president  of  IFPA; 
Jim    Newcovi,    Chapters'   vice-president;    Tom    Emmett.    membership    chr. 


Ira   Thatcher,   Executive  V.   P. 
Industry  Film   Producers  Assn. 

proud  and  deserving  holder  of  a 
United  Air  Lines'  Administration 
Award  for  his  outstanding  service 
in  creating  training  films.  • 


Industrial   Films   Loses   Great 
Film  Maker:  Eugene  C.  Keefer 


ir  The  many  friends  and  admirers 
of  Eugene  C.  Keefer  were  sad- 
dened by  the  news  of  his  passing 
on  Friday,  September  1.  His  death 
occurred  in  the  line  of  duty,  while 
aboard  a  transcontinental  air  liner 
returning  him  to  San  Diego  from 
a  film  assignment  in  Quincy. 
Massachusetts. 
Gene  was  Chief  of  Motion  Pic- 


The  late  Eugene  C.  Keefer, 

Chief.  Motion  Pictures  &  Televis 
Convair  Division,  General  Dynairi 

tures  &  Television  for  the  Conv 
Division  of  General  Dynamics 
San  Diego.  He  had  been  contii 
ously  active  in  film  producti 
since  1943.  The  end  of  his  f 
career  came  just  as  he  had  co 
pleted  a  week's  assignment  dire 
ing  and  filming  a  documentary 
the  Apollo  Instrumentation  Shi 
Gene  Keefer  directed  and  p 
duced  more  than  800  films 
General  Dynamics  and  for  varit 
agencies  of  the  U.  S.  Governme 
A  native  of  San  Diego,  Gt 
was  probably  best  known  outs 
our  membership  for  his  prodi 
tion  of  Friendship  7.  the  ho 
long  award-winning  document 
on  the  space  flight  of  John  Glei 
produced  for  NASA  and  sho 
nationwide  on  television.  A  gr. 
uate  of  local  schools,  he  served 
the  Army  during  World  War  II 
a  cameraman  with  the  Sig 
Corps  Training  Unit.  In  1943 
joined  Convair  and,  when  the  / 
las  Mission  Program  was  initial 
he  became  Chief  of  Motion  P 
tures  in  the  company's  new 
formed  Astranautics  Divisi 
Later,  he  was  named  assistant 
rector  of  communications  of 
Convair  Division,  holding  tl 
post  until  a  reorganization  the 
when  he  returned  to  the  motn 
picture  department.  • 


A  LISTING  OF  SUSTAINING  MEMBERS  OF  THE 
INDUSTRY  FILM  PRODUCERS  ASSOCIATION 


Arriflex  Corp.  of  America 
Byron  Motion  Pictures,  Inc. 
Cinema  Research  Corporation 
Cinesound  Corporation 
Color  Reproduction  Company 
Consolidated  Film  Industries 
Eastman  Kodak  Company 
Filmservice  Laboratories 

F&B/Ceco  —  SOS. 


General  Film  Laboratories 

Division  of  DeLuxe  Labs. 
Hollywood  Film  Company 
Hollywood  Film  Enterprises 
Mole-Richardson  (Hollywood 
W.  A.  Palmer  Company 
Pathe  Laboratories 
Producers  Equipment  Ctr. 
Photo-Cine-Optics 


BUSINESS    SCREjl 


What's  at  the  other  end 
of  your  telephone? 


A  staff  of  top  motion  picture  engineers— 
at  our  New  York  Office,  for  example. 

Kodak  engineers  are  singularly  well 
educated  and  trained  in  their  profession. 
And  they  enioy  their  work  —  working 
with  you. 

Suppose  you  decided  to  install  a  proc 
essor  for  the  ME  4  process  We  won't  sell 
you  the  machine  because  Kodak  doesn't 
make  one.  But  we  invented  the  process 
for  our  high  speed  Ektachrome  Films. 


and  we  supply  the  prepackaged  chem 
istry.  We'll  make  sure  your  operation 
runs  smoothly. 

At  the  startup  time,  one  of  our  motion 
picture  engineers  will  drive  or  fly  to  your 
plant.  He'll  help  you  mix  the  first  batch 
of  chemicals,  run  test  strips,  and  adjust 
your  process  to  give  you  the  correct  color 
balance  and  sensitometnc  speed  Then 
he'll  eliminate  any  physical  problems 
that  may  show  up   And  not  only  will  he 


tell  you  how  to  keep  the  f^/IE  4  process  on 
standard,  but  he'll  also  give  you  the  ben- 
efit of  a  lot  of  personal  experience  in 
getting  the  beautiful  results  you  expect 
from  It. 

Kodak  knows  where  the  cinematogra- 
pher's  needs  are.  Wherever  possible,  we 
put  ourselves  in  your  place  Whenever 
necessary,  we'll  be  at  your  place.  Call 
us  at  the  offices  listed  below 
EASTMAN  KODAK  COMPANY 


*T1ANTA  an  PMckKf*  Mml'lol  t'-d  .  CNi<i«lM.  XCOS.  «M— CI  J  SIW   CHICACO   l«OI  Well  73«d  Si .  Oo4  Broot.  «0U3.  31} 
OMIAS  «300C«do>Seimgt  *il.r»}S.  }U-n  I  mi    MOUVWOOD  «70>So<MaMc...ca>l«l.ra>]a.  }I3-«<.<I3I 

NEW  lOM  no  Poll  *vr .  10)17,  }i;-Mu  7 mao.  san  riANCisco  xa  von  n«ii  av».  94119. 41s— 77i<oss 


H   IMBER    6    '    VOLUME    28 


SI 


THiSiS 
STaNieY 


Stan  is  currently  starring  in 
"The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPOR.ATION 
FILM  DESIGNERS  *  * 
DIVISION  s,  &  A  i,  A 
700C  SANTA  MONICA 
BLVD  i  HOLLYWOOD 
CALIFORNIA  *  90038 
Hollywood  3=32S2    i.  i 


"The  Crancman"  Can  Help  Reduce 
Accidents  With  Overhead  Cranes 

"r  The  giant  overhead  traveling 
cranes  which  move  tons  of  equip- 
ment and  material  in  steel  mills 
and  other  industrial  plants  are  al- 
so the  source  of  industrial  acci- 
dents. Well  aware  of  this  major 
injury  area,  U.  S.  Steel's  Geneva 
Works'  Training  and  Safety  De- 
partments at  Provo,  Utah,  set  out 
to  do  something  about  it. 

A  year-long  program  to  im- 
prove crane  operator  training  in- 
cluded the  production  of  a  23- 
minute  color  film.  The  Craneman. 
The  picture  proved  to  be  an  ef- 
fective supplement  in  Geneva's 
Crane  Trainins  Prosiram  and  was 


Look  of  Tomorrow  in  Urban  Tran.sportat 


lo 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND    RECORDINGS 


iiie  i^raneman  gttntcs  magnrt-tift 
of  scrap,  watchful  of  men  on  floor. 

subsequently  made  available  to 
other  U.  S.  Steel  mills  around  the 
country.  Now  prints  of  the  film 
are  being  offered,  at  nominal  cost, 
to  any  industrial  concern  using 
electric  overhead  traveling  cranes. 

Film  is  no  "DeMille  epic"  but 
a  functional,  basic  demonstration 
of  step-by-step  crane  operations, 
including  capacity,  speed,  signals, 
safety  procedures  and  other  rules 
and  regulations  which  improve 
safe  operation  of  this  type  of 
equipment.  Geneva  Works'  train- 
ers say  that  "it  helps  make  every 
employee  who  operates  a  crane 
more  aware  of  his  personal  re- 
sponsibility for  both  his  own  safe- 
ty and  that  of  his  fellow  em- 
ployees." 

The  company's  Training  and 
Safety  Departments  developed  the 
original  script,  working  in  close 
cooperation  with  engineering  and 
operating  units,  plus  frequent  re- 
views by  top  management.  All 
personnel  are  actual  Works'  em- 
ployees, pictured  on  their  jobs  in 
this  huge  western  integrated  steel 
mill.  Actual  filming  was  done  by 
Brigham  Young  University  mo- 
tion picture  people  at  Provo. 

For  preview  and  purchase  ar- 
rangements on  The  Craneman,  ad- 
dress your  inquiry  to:  Supervisor 
of  Training,  Geneva  Works,  P.O. 
Box  510,  Provo,  Utah  84601.     • 


\\  estinghou-.e   Shows   "Transit   Expressway"   on  Test   Track 


'T^HE  Honor  Award  given  the 
-*-  Westinghouse  Electric  Cor- 
poration's color  film.  Transit  Ex- 
pressway, by  the  Association  of 
Industrial  Advertisers  at  their  first 
annual  industrial  film  festival  held 
earlier  this  year,  focussed  atten- 
tion on  the  "look  of  the  future" 
which  is  provided  in  this  picture's 
exposition  on  a  most  economical 
and  versatile  answer  to  major 
city's  need  for  better  rapid  transit 
systems. 

Produced  by  Mode-Art  Pic- 
tures, of  Pittsburgh,  the  film  simp- 
ly takes  viewers  to  the  South  Park 
Project  in  that  city  where  the  new 
Westinghouse-developed  Transit 
Expressway  was  being  demonstrat- 
ed. The  $5  million  demonstration 
loop  was  sponsored  by  the  Port 
Authority  of  Allegheny  County, 
with  the  financial  aid  of  the  Hous- 
ing and  Home  Finance  Agency  in 
the  U.S.  Department  of  Housing 
and  Urban  Development  and  the 
Pennsylvania  State  Department  of 
Commerce.  Land  for  the  text  loop 
was  donated  by  the  county's 
Board  of  Commissioners. 

You  "Ride"  the  Expressway 

Viewers  "ride"  the  Transit  Ex- 
pressway as  it  proves  its  capabil- 
ity of  providing  urban  commuters 
with  service  every  two  minutes, 
around  the  clock;  offering  a 
smooth,  silent  passenger-car  ride 
in  pollution-free,  electrically-pro- 
pelled vehicles.  The  rubber-tired 
cars  cruise  at  speeds  of  50  miles 
an  hour  and  more  and  the  Ex- 
pressway provides  a  high  standard 
of  ease  and  safety  through  com- 


Skybus  vehicles  speed  along  Trai 
Expres-tiiay  track  during  their  t 
period  at    Pittsburgh'.^    South    Pa 

puter    control.    Economical    cc 
struction  cost  is  a  key  factor. 
Cited  for  Extensive  Testing 

During  the  24-month  expe 
ment  at  South  Park,  more  tl 
1 00,000  passengers  travelled 
the  Transit  Expressway.  John 
Dameron,  general  manager  of  i 
Port  Authority  (of  Alleghe 
County)  gave  the  picture  an  ; 
curate  summation  when  he  sa 

"This  undoubtedly  was  one 
the  greatest  mass  transit  exp« 
ments  in  history.  Never  before  1 
such  a  new  approach  to  grou 
mass  transportation  received  si 
intensive  testing." 

Shown  to  Civic,  Transit  Men 

Civic  officials  and  transpoi 
tion  authorities  in  the  U.  S.  i 
abroad  were  the  primary  audiei 
for  Transit  Expressway. 


Passenger  comfort  and  conyenience  arc  key  factors  in  We^inghotise  Ei 
trie    "Shjbu.-i"    vehicle.     Interior    pictured    on    the    Transit    Expressw 


52 


BUSINESS    SCREl 


Mex 

I  some  time  now  Bolex  has  been  making 
i  selling  (at  54  to  54  less  than  any  one 
J)  the  best  professional  16mm  cine  sys- 
'^  you  can  buy. 

iNE  MAN  OPERATION.-Bolex  H-16 

iieras  have  become  famous  for  their  rug- 

less,   dependability,   quality   optics   and 

t  weight,  making  them  perfect  for  one 

(Fig.  1)  filming  operations  and  elimi- 

jtng  the   need    for   any   kind   of   back-up 


FIG.  1 


II  \I  CAPACITY.-The  only  thing  that 
\    H-16  cameras  could   be  faulted   on 
I. It  they  only  had   a   100  ft.  film  ea- 
rn IT.  MAGAZINE.-That's  why  we  in- 
•iuced  the  Bolex  400  ft.  film  magazine  to 
tl)oth   the   H-16  REX-5   and   the   H-16 
t5  in  the  Bolex  H-16  cine  system. 
,|vNCHRONIZATION.-Used    with    the 
ri-  constant  speed  motor   (24  FPS)  with 
fl:  output  for  lip-sync  on  'A  inch  tape  and 
matic  built  in  clap-stick  for  easy  syn- 
nization,    the    400    ft.    magazine    with 
Vter  the  H-16  REX-5  or  the  H-16  M-5, 
rs  the  professional  user  in  any  branch  of 
ie  production,  science,  industry  or  edu- 
on  unlimited  versatility  and  scope. 

IhE  two  basic  cameras. -The 
46  REX-5  is  a  three  lens  turret  camera 
lit  offers   reflex  viewing  and   focusing  on 

nd  glass,  allowing  the  photographer 
plete   control   of   composition,    framing 

correct  evaluation  of  depth  of  field.  The 

6  M-5,  built  with  economy  in  mind,  is  a 
;le  lens  camera  with  viewing  through  a 
lOVable   optical    finder    mounted    on    the 

of  the  camera.  The  H-16  .M-5  takes  all 
idard  "C  "  mount  lenses  or  Pan  Cinor 

Angenieux  zoom  lenses,  both  equipped 
h  reflex  viewing  and  focusing. 

ENSES   AND   ACCESSORIES.-There 

10  fixed  focal  length  lenses  from  10mm 
50mm  in  the  H-16  system,  and  7  zoom 
es  giving  a  wide  range  of  zooming  ra- 
from  5  to  1  up  to  10  to  1,  including  the 
io  Switar  86EE,  the  world's  first  and 

y  fully  automatic  16mm  variable  focal 
th  lens,  with  zoom  from  18  to  86nim. 
ny  accessories  are  available  in  the  H-16 
em   including   motors,   close-up   attach- 

nts,  grips,  matte  box,  titter,  light  meter. 
I  tying  cases  and  both  optical  sound  and 
ifical/magnetic  sound  projectors. 


MANY  APPLICATIONS.-Because  of  its 

ruggedness,  compactness  and  light  weight  a 
single  operator  can  use  the  Bolex  H-16  sys- 
tem for  any  of  the  following  applications: 

Sports  filming,  including  coaching  and  train- 
ing films,  for  club  and  school  use. 
Medical  photography,  surgical  and  research 
filming.  Cine  photo  micrography. 
.Idvertising,  promotion  and  TV  luork  for  both 
studio  and  location  shooting. 
Travel  and  educational  filming. 
IVild  life  and  nature  photography. 
.Amateur  film  making. 

Industrial  filming,  including  training,  record- 
ing, research  and  ivork  study  films. 
Memomolion  and  traffic  flow  studies. 
Periodic  industrial  data  recording. 
Under'u.ater  filming,  (ivith  housing). 
Time  lapse  studies. 
Remote  control  filming. 
Instrumentation  recording. 
All  types  of  sound  icork. 


FIG.  2 

The  H-16  REX-5  camera  (Fig.  2),  with 
400  ft.  magazine,  24  FPS  constant  speed 
motor,  detachable  take-up  motor  on  maga- 
zine eliminating  the  use  of  old  fashioned 
take-up  belts. The  H-16  REX-5  ofifers  reflex 
viewing  and  focusing  on  ground  glass.  Vari- 
able shutter.  Filter  slot.  Accurate  automatic 
dual  frame  counters  and  registrator  claw 
for  picture  steadiness. 

Shown  on  the  camera  is  a  Vario  Switar 
86EE  zoom  lens  with  automatic  exposure 
control  and  a  zoom  range  of  18  to  86mm. 
Maximum  aperture  f/2.5. 


H-16  cine  system 

The  H-16  REX-5  (Fig.  3)  shown  with- 
out 400  ft.  magazine.  The  camera  takes  100 
ft.  film  loads  and  has  all  of  the  traditional 
Bolex  features  such  as  filter  slot,  variable 
shutter  for  fades,  dissolves  and  greater  ex- 
posure control,  automatic  loading  and  pro- 
vision to  accept  the  400  ft.  magazine  if 
desired.  Lenses  shown  are  Switar  10mm 
f/1.6,  25mm  f/1.4,  75mm  f/1.9. 


FIG.  4 

The  Bolex  H-16  M-5  (Fig.  4),  with  sin- 
gle lens  mount,  an  extremely  economical, 
professional  quality  16mm  camera  equipped 
with  such  features  as  variable  speeds,  single 
frame  shooting,  footage  and  frame  counter, 
unlimited  film  re\vind  and  automatic 
threading. 


FIG.  5 

The  H-16  M-5  (Fig.  5)  can  also  be  used 
in  conjunction  with  the  400  ft.  magazine,  24 
FPS  constant  speed  motor  and  recharge- 
able battery  pack.  This  is  an  ideal  set-up 
for  sports  filming  where  a  large  film  capac- 
ity is  desirable  to  avoid  loss  of  action  footage. 


i 


SEND  FOR   KOOKLET.-If  you  would 
like   a   free    16  page  School,   Industrial  or 
Medical   Bulletin  and  a  Bolex   I6mm  cata- 
logue write:  Paillard  Inc.,  1900  Lower  Rd., 
FIG.  3  Linden,  N.J.  070.^6 

•A  division  of  Paillard  Incorporated,  manufacturers  of  Hermes  office  machines. 


Day-time   sky   drama   unfolds   for   audience   in   Atinospltcrium-Planctariiiin 
Dome,  made  possible  btj  Wrap- Around  Motion  Pieture  Projection  Sijstcm. 

Wrap-Around  Film  Projection  System  Helps 
Skygazers  to  Learn  Wonders  of  Atmosphere 


University  of  Nevada's  Model 
Adapts  Jam  Handy  System  to 

show,  the  astronomer's  public 
presentation  is  vastly  broadened  in 
its  educational  scope  and  versatil- 
ity. 

To  achieve  these  effects,  Prof. 
Wendell  A.  Mordy,  director  of  the 
Desert  Research  Institute  of  the 
University,  consulted  with  mem- 
bers of  the  Jam  Handy  engineer- 
ing staff.  In  previous  applications, 
the  "Wrap  Around"  lens  system 
projects  its  images  on  a  hemis- 
pheric screen  that  curves  around 
ind  above  the  audience.  At  Reno, 
this  system  was  tipped  vertically 
to  project  on  a  huge  domed  ceiling 
of  the  Atmospherium-Planetarium. 
Equipment  Inter-Changeable 

The  Planetarium  equipment  (a 
Spitz  projector)  is  moved  by  re- 
mote control  on  tracks  to  an  eleva- 
tor and  then  lowered  into  a  well. 


PLANETARIUM  AUDIENCES  are 
now  able  to  view  what  they 
have  long  wished  for  —  "the  other 
half  of  the  sky"  thanks  to  adoption 
of  the  Wrap-Around  Motion  Pic- 
ture Projection  System  originally 
devised  for  jet  pilot  training  by 
The  Jam  Handy  Organization,  of 
Detroit,  in  cooperation  with  the 
U.S.  Navy. 

It's  another  example  of  com- 
munications" versatility  just  put  to 
work  in  the  model  Atmospherium- 
Planetarium  of  the  University  of 
Nevada  at  Reno.  And  this  same 
system  has  added  maximum  visual 
appeal  to  new  product  presenta- 
tions for  business  and  industry  at 
shopping  centers,  conventions  and 
other  introductory  locales. 
A  "Medi-Spliere"  for  Lilly 

A  recent  application,  for  ex- 
ample, was  that  of  Eli  Lilly  and 
Company  of  Indianapolis.  This 
pharmaceutical  company  pre- 
sented a  recent  Jam  Handy  mo- 
tion picture  on  quality  control  to 
professional  audiences  in  a  "Medi- 
Sphere"  theatre. 

The  latest  application,  engi- 
neered to  the  special  needs  of 
"sky-gazing"  viewers,  provides  a 
unique  educational  tool  for  the 
Space  Age.  The  installation  at  the 
University  of  Nevada  shows  the 
phenomena  of  the  day-time  sky  as 
caught  by  the  camera  in  time- 
lapse  photography.  The  night  sky 
viewed  in  conventional  planetar- 
iums  is  usually  static  because  the 
stars  do  not  change  their  positions 


in  respect  to  each  other.  By  con- 
trast, the  day  sky  provides  con- 
stant motion  and  change. 

Changing  Drama  of  the  Sky 
In  the  Nevada  installation, 
clouds  form,  evaporate  and  form 
again.  Thunderheads  develop  to 
give  rise  to  lightning  and  rain. 
Every  atmospheric  change  brings 
new  spectacles,  such  as  rainbows, 
halos,  turbulence  and  air  glow. 
When  this  sky  drama,  supported 
by  color  and  sound,  is  carried  to 
an  indoor  audience  with  the  atmos- 
pheric events  of  an  entire  day 
"telescoped"     into     a     half     houi 


Exterior  view  of  the  Atmospherium- 
Planetarium,   University  of  Nevada. 

The  Wrap-Around  projector  is 
located  under  the  theatre  floor  and 
exposed  through  a  floor  opening 
when  the  planetarium  projector  is 
out  of  the  way.  The  new  system 
uses  standard  35mm  film,  thus 
making  its  use  economically  fea- 
sible. 

Just     as     audience     in     earlier 


The  diagram,  by  artist  Patrick  McDaniel.  shows  placetnent  of  projectors 
in  the  University  of  Nevada's  Atmospherinm-Ptanctariiim.  Star  projector 
and  its  lyase  loiuers  into  well;  then  motion  picture  equipment  in  floor  opens 


A  tmospherium-Planelanum 
Help  Unravel  Sky  Mysteries 

Wrap-Around      productions      I 
that  they   are   jogging  down   i 
the  Grand  Canyon  a  mule's  b 
or  diving  beneath  a  10-ton  sli 
in    an    underwater   sequence, 
mosphcrium     audiences     get 
sensation    of    what    it    is    like 
travel  in  space.  This  is  made  p 
sible  through  pictures  of  the  c;i 
taken  from  weather  satellites,   I 
Atmospherium-Planetarium 
made  possible  by  a  $480,000 
from    the    Max    C.    Fleischm.n 
Foundation. 

"No   simulation   can   equal 
drama     and     beauty     of     actu 
photography,"    says    O.    Rich  d 
Norton,    curator    of    the    Nev;a 
facility.  He  describes  the  Atmi-i 
pherium  project  as  "an  imayi 
tive  approach  toward  acquaim 
laymen   with  the   wonders  ol 
atmosphere."    And,    by   attrnn 
the  interest  of  today's  science  u- 
dents,  this  unique  installation  •?. 
help   toward   the   solution   cil 
many     remaining     mysteries 
space.  • 

*  *        * 

Barnett  Film  Industries  Now   n 
Operating  Division  of  MEI,  N' 

--    Manhattan   Effects,   Inc..   > 
York,  has  announced  the  acqui- 
tion  of  Barnett  Film  Industrie;  2 
slide  and  filmstrip  laboratory  s^ 
ice.    In    addition,    both   slide    : 
filmstrip  operations  and  the  ci  i 
pany's  optical  effects  services  ■  1; 
be  consolidated  into  two  sepatie 
operating   divisions   under   a   rw 
organization  —  MEI. 

Both  operating  divisions  rf 
MEI  will  be  located  at  22  Eit 
42nd  Street,  where  additicll 
space  is  being  obtained  to  har.e 
expanded  services.  Norman  R^ 
nick  will  be  manager  of  the  sliC 
and  filmstrip  division  and  WaJr 
Greenberg  will  direct  the  opt  ll 
effects  operation.  Mo  Weitznn 
will  be  responsible  for  all  tecli- 
cal  film  advances  and  quality  c(- 
trol  for  both  operating  divisirs. 
Bernie  Barnett  is  president.        • 

*  *        * 

Moss  Communications  in  Larg 
Quarters  at  270  Madison.  NY( 
i-r     Moss     Communications.     I' 
(MCI)  has  mo\cd  to  larger  tp 
ters  at  270  Madison  Avenue.  ^ 
York.   The  company,  founded 
June   1966,  produces  motion   i 
tures,    slidefilms,    sales    meei 
training  courses,   and  educat 
programs.    Jack    Moss,    pre^i 
is  a  veteran   of  ten  years   in 
audio-visual    field   as   writer.    | 
ducer  and  director.  • 


54 


BUSINESS    SCREK 


I 


and  you  can  do  it  from  any  part  of  tlie  room 


With  the  new  Kodak  Carousel  Pro- 
jector, Model  RA-950,  you  simply 
dial  the  number  of  the  wanted  slide 
and  push  a  button.  The  tray  auto- 
matically indexes  to  that  number. 
This  lets  you  project  your  slides  in 
sequence,  or  change  that  sequence 
at  will. 


The  remote-control  slide  finder 
has  a  20-foot  cord.  Every  function  is 
controlled  by  the  same  unit:  on-off 
switching,  focus,  and  tray  movement. 

You  can  have  all  the  great  Carou- 
sel Projector  features,  too;  jam- 
proof,  gravity-feed  slide  changing; 
brilliant  optics,  with  a  lamp-saving 


high-low  switch;  a  selection  of  lenses 
—including  zoom— to  suit  any  screcn- 
to-projector  distance.  There's  even  a 
motion  adapter  for  showing  special 
slides  that  simulate  the  action  of 
moving  parts,  or  such  things  as  move- 
ment of  gas  or  liquid  through  a  sys- 
tem. 

For  complete  information,  see 
your  Kodak  Audiovisual  Dealer.  If 
you'd  like  a  copy  of  our  informative 
booklet.  "Audiovisuals  in  Business 
and  Industry."  please  write:  Motion 
Picture  and  Education  Markets  Divi- 
sion, Eastman  Kodak  Company. 
Rochester,  N.Y.  14650. 


i  UMBER    6    ■    VOLUME    28 


SS 


inE'l 

r   ~^ 

M 

HI^^^^^^^^K^^^^^B  w. 

Titats  Series'  film  producer  jack  Lieb  {bchiiul  camera,  toji  center)  during 
filming  of  last  year's  Dodger-Oriole  gnmcv  from  Chavez  Ravine  pressbox. 

Millions  See  "Highlights  of  World  Series" 
as  Coca-Cola  Sponsors  Official  Game  Films 


'TV)  The  Coca-Cola  Company 
-'-  of  Atlanta,  Georgia,  baseball 
is  more  than  just  the  great  Ameri- 
can pastime.  It  is  the  sport  played 
during  the  season  when  spectators, 
in  the  stands  and  at  home  listen- 
ing to  the  radio  or  watching  a  game 
on  television,  consume  the  bever- 
age that  the  firm  makes  and  dis- 
tributes by  the  thousands  of  gal- 
lons. 

"Baseball  is  played  during  the 
hot  months  when  people  are  es- 
pecially prone  to  soft  drinks."  ex- 
plains one  executive  at  Coca-Cola. 
"More  than  that."  he  continued, 
"baseball  as  the  all-American 
game,  and  Coca-Cola,  just  seem 
to  20  together." 

For  this  reason  and  others,  the 
great  beveraae-maker  does  its  all 


to  keep  the  image  of  the  great 
game  alive  ...  to  help  make  fans 
want  to  go  to  the  ball  parks  when 
the  sun  turns  hot  .  .  .  year  around. 

In  fact,  while  some  major  league 
ball  parks  are  being  torn  up  by 
football  cleats  and  others  lay  bare 
waiting  for  the  spring  thaw.  6' 2 
to  15  million  fans  each  year  relive 
the  baseball  World  Series  on  film. 
Lew  Fonseea  Heads  Activit>' 

Through  the  auspices  of  former 
major  leaguer  Lew  Fonseea.  di- 
rector. Motion  Picture  Division, 
American  and  National  Leagues  of 
Professional  Baseball  Clubs.  Chi- 
cago. Highlights  of  the  World 
Series  have  been  filmed  and  dis- 
tributed throughout  the  world  for 
the  past  33  years.  The  Coca-Cola 


Distribution  of  World  Series"  and  other  baseball  motion  pictures  is  han- 
dled by  this  competent  staff  at  the  Leagues'  ^totion  Picture  Division  of- 
fices in  Chicago  (Fonseea  at  extreme  right).  9.50  domestic  bottlers  of 
Coca-Cola  have  also  been  purchasing  300  to  400  prints  annually  since  the 
company  became  sponsor.  8.5,000  to   100,000  shotvings  are  made  a  year. 


Pioneered  by  Baseball'. t  Lew  Fonseea,  Annual  Series  Film 
Is  Now  in  Urd   Year,  Still  Increasing  Its   Vast  Audience 


Company  has  been  sponsoring  the 
color   production   since    1958. 

In  recent  years.  Jack  Lieb  Pro- 
ductions  of   Chicago,    has   filmed 
all   the   World   Series"   games   un- 
der Lew  Fonseca's  supervision. 
A  Well-Matched   "Team" 

""We  wanted  to  be  associated 
with  baseball.""  says  Harvey  W. 
Westfall,  sales  manager  for  spe- 
cial markets  at  The  Coca-Cola 
Company.  "We  thought  we  could 
further  the  cause  of  baseball  by 
its  association  with  Coca-Cola,  in 
making  the  World  Series  film 
available.  It  can  be  shown  all  year 
and  we  want  people  to  stay  with 
baseball."  Westfall  adds. 

Basically  aimed  at  promoting 
the  game  ( "the  clubs  have  gained 
a  lot  of  fans""  1 .  the  World  Series 


Harvey  W.  W'estfall,  .Sfl/ci  manager 
for  .special  markets.  The  Coca-Cola 
Cotnpamj,  checks  print  of  "High- 
lights of  World  Series"  which  has 
been    sponsored    by    this    company. 

film  also  has  given  Coca-Cola  a 
big  boost.  '"We  would  not  attempt 
to  measure  it  in  terms  of  sales."' 
reports  Westfall.  "But.  we  do  feel 
that  baseball  and  Coca-Cola  go 
together.  Enthusiastic  fans  are 
usually  thirsty  fans!"" 

Teen-.\ge  Audience  Interest 

Available  free  on  request,  the 
annual  film  receives  wide  distri- 
bution. ""We  do  not  care  who  sees 
the  motion  picture.""  explains 
Westfall.  ""However,  we  do  think 
it  important  that  the  films  get  out 
to  where  they  will  interest  teen- 
agers in  baseball.""  he  points  out. 
"And.  if  they  become  interested, 
we  feel  they  will  drink  more  prod- 
uct." 

Distribution  is  handled  through 
Fonseca's  office,  though  the  ap- 
proximately 1 .000  Coca-Cola  bot- 
tlers have  been  purchasing  300  to 
400  prints  annually  since  The 
Coca-Cola     Company    began    its 


Hand-held  camera  on  the  field  ;ir 

to    game    provides    opportunity    1 
individual    close-ups,    like    this    s/ 
of  Fonseea   (right)   tvith  Warn  1 
Giles,  president  of  Sationat  Len- 

sponsorship.  Another  30  prii 
arc  bought  by  the  Compan 
headquarters  office  in  Atlanta  1 
use  by  regional  managers.  Pni 
also  are  bought  by  the  maj 
league  teams  themselves  for  shn 
ing  within  their  areas  and  \ 
communities  in  which  they  mai 
tain  farm  clubs. 

Booked  Solidly  for  6  Months 

Most    bottlers    belong   to   ci':  1 
organizations   and  church  grouj.  \ 
After    these    initial    showings, 
quests  usually  snowball   to  whi 
bookings  are  solid  from  mid-Ji 
uary  to  June.  In  fact,  according 
Fonseea.  who  has  built  up  a  rcL 
lar   following   in   33    years,    th, 
are   85.000   to    100,000   diffci> 
showings  of  the  film  annualK 

Though  The  Coca-Cola  Com| 
ny  pays  all  production  costs,  r 
erences    to    the    company    in    i 
film  are  limited,  A  film  credit 
the  beginning  savs  that  the  mov. 
picture  is  "furnished  by  The  Coi 
Cola  Company  in  cooperation  w  1 
the    American    and    N  a  t  i  o  n  I 
Leagues   of   Professional   BaseH 
Clubs.""  Then,  in  three  to  fi\L 
quences  the  camera  flashes  to 
scoreboard  which  advertises  Coi- 
Cola  or  shows  fans  consuminL'  ; 
product,  Finallv.  the  film  is  cl 
with   a   delivery   truck   for   Cv. 
Cola  driving  awav. 

Film  Has  No  ""Commercials' 

Some  bottlers  may  place  adv 
tisements  locally  to  announce  1 
availability  of  the  film.  But.  o 
side  of  this  and  the  brief  meni 
in  the  film,  the  trademark  "Coij 
Cola""  is  not  seen.  Yet.  accon 
to  Westfall,  "we  plan  the  sai' 
thing  for  next  year  and  we  pli 

(continued    on    next    PAG 


o- 
nt»l 

:o.| 

rdil 
sail 


BUSINESS    SCREII 


MC0^/6m  Sm(f-Ofi-fik  fiir  Pnhk^f %vMf 


"iyN[-V01CE  n"  IRmm  OptiCJl  SoundOfifilm  Camera. 
*  100  ft.  film  capacity  for  2^4  minutes  of 
recording;  6Voit  DC  Converter  or  115-Volt  AC 
operation. -K  $967.00  (and  up). 


•lURICO'*  mo  60Q"1toin  Optical  Sounaon-Fllm  Camera, 
-jc  600  ft.  film  capacity  for  16^2  minutes  of 
recording.  s«  $1871.00  (and  up)  with  30  day 
money-back  guarantee. 


•SUPER  1200"  15  mm  Opl.iil  Sojnil.O.i-F.lrn  Camcil. 

-tt  1200  ft.  film  capacity  for  33  minutes  of 
recording.  *  $5667.00  (and  up)  complete  for 
"Higti-Fldelity"  Talking  Pictures. 


j-A^MtfiTl— 


"PRO-600  SPECIAL"  tSmm  lignt.weijm  Camera. 
*  400  ft.  film  capacity  for  11  minutes  of 
recording.*  $1,295.00  (and  up). 


-0^^ 


PORIUBIE  POWER  SUPPtT  UNIT  — Model  PS  21..  Silent 
in  operation,  furnishes  115Volt  AC  power  to  drive 
"Single  System"  or  "Double  System"  Auricon 
Equipment  from  12  Volt  Storage  Battery,  for 
remote  "location"  filming.  *  $269.50 

Strictly  for  Profit 

CHOOSE  AURICON 

If  it's  profit  you're  after  in  the  production  of 
16  mm  SoundOn film  Talking  Pictures,  Auricon 
Cameras  provide  ideal  working  tools  for  shooting 
profitable  Television  Newsreels,  film  commercials, 
inserts,  and  local  candid-camera  programming. 
Now  you  can  get  Lip-Synchronized  Optical  or 
Magnetic  Sound  WITH  your  picture  using  Auricon 
16  mm  SoundOn-Film  Cameras.  Precision  designed 
and  built  to  "take  it." 

Strictly  for  Profit— Choose  Auricon! 


.A.-crx«,xc;c»N-,  Xi 

^-OOcl  3B.  C 


fllMIGIIEIIC  —Finger  points  to  Magnetic  pre-stnpe 
on  unexposed  film  for  recording  lip-synchronized 
magnetic  sound  with  your  picture.  Can  be  used 
with  all  Auricon  Cameras.  «  $960.00  land  up). 


©eio  Fton 


IIIPOD-Models   FT-10  and   FT10S12... 
Pan-Tilt  Head  Professional  Tripod  for 
velvet-smooth  action.  Perfectly  counterbalanced 
to  prevent  Camera  'dumprng.'*  $406.25  (and  up) 

■fc    Auricon  equipment  i*  told  witri  a  30  day  Money  Back  Guarantee   You  must  t>e  satisfied 


inine  SLi'o«»t.  Holly 

HO1.1.WV00D  e-oe3i         


Write  for  your 
free  copy  of 
this  74-page 
Auricon  Catalog 


f^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^S 


fi 


UtiiUJUIcl' 


lUMBER   6   •   VOLUME  28 


57 


FoTfilmstripjsMe  photography 
only  OXBERRXoffers  these 
proven  features: 


•  Stand  and  camera  integrated  design 

•  Automatic  Focus  to  1:1 

•  Focusing  independent  of  sizing 

•  Camera  handles  both  single  and 
double  frame  photography; 
Artwork  always  remains 
right  side  up 

Photographs  art  work  from 
1  inch  to  40  inches  wide 

•  Remote  control  reticle 
projection 

Master  control  console  with  V, 

printed  circuit  wiring 


▲  Model  5333-00  Filmstrip  Slide  Stand 

^  Model  5327  Filmstrip  Slide  Camera 

Independent  shutter  and  film  advance  •  Inter- 
changeable apertures  •  '4  second  exposure  with 
manual  timer  control  •  Remote  control  console 
contains  all  operating  functions:  shutter  and 
advance,  single  frame,  continuous  and  time  expo- 
sure, frame  counter,  electric  camera  positioning, 
vievvfinder  reticle  projection,  automatic  timer 
(accessory),  predetermined  counter  (accessory)- 

FOR  ANIMATION  PHOTOGRAPHY  •  Oxberrys  16mm  Animation 
Camera,  Model  5326,  is  interchangeable  with  Filmstrip/SIide  Camera 


For  addiuonal  information  ivnfe  on  company  letterhead 


DXBERRY 


OXBERRV-   CORPORATION 

25-15  50TH  STREET,  WOODSIDE,  N.Y.  11377 


I  TECHNICAL  DIVISION 

KBerkey 

1  Photo  Inc. 


1968  Guide  to  Production  Services 

ANNUAL    REVIEW   OF   SPECIALIZING    30URCES 
FOR   ALL   FILM/TAPE   PRODUCTION    SERVICES 

No  complicated,  condensed  check-lists  to  baffle  the  buyer,  but 
complete-in-depth  data  on  specializing  film  laboratory,  sound 
recording,  optical  and  film  effects  experts,  music,  stock  shot 
libraries;  national  film  distributors;  videotape  transfer  services; 
foreign  language  specialists  and  writers  are  provided  in  these  ex- 
clusive, complete  pages  of  the  ONE  film/tape  publication  real 
buyers  PAY  to  read  every  month! 

Publication  date:   No.  7:   November  24tfi 

A  Special  BUSIIVESS  SCREEN  Buyer's  Guide  I.-^sue 
New  York      •      Chieafjo      •      San  Marino,  Calif.       •      London 


World  Series  Films: 

(CONTINUED    FROM    PAGE    56) 

to  continue  sponsorship  as  long  as 
we  feel  the  association  is  benefi- 
cial." 

During  the  1966  World  Series, 
a  four-game  sweep  over  the  Los 
Angeles  Dodgers  by  the  Baltimore 
Orioles.  Jack  Lieb's  crews  used 
seven  game  cameras,  including  a 
slow  motion  camera  behind  home 
plate  that  shot  the  more  spectacu- 
lar plays  at  128  frames  per  min- 
ute. In  addition,  he  had  two  hand- 
held cameras  on  the  field  prior  to 
the  game  for  individual  closeups. 
Use  Ektachromc  Commercial 
For  a  four-game  series,  Fon- 
seca  shoots  about  Z.'i.OOO  feet  of 
film,  or  about  6,000  to  7,000  feet 
per  game.  In  1965,  when  the  se- 
ries went  to  seven  games,  he  shot 
40,000  feet  of  Eastman  Ekta- 
chrome  Commercial  film.  Type 
7255  (16mni).  This  was  edited 
down  to  40  minutes,  or  1.450  feet, 
and  printed  on  Eastman  Ekta- 
chrome  reversal  Print  Film.  Tvpe 
7386  (16mm). 

Three  cameras  including  the 
slow-motion  camera,  are  situated 
behind  home  plate.  One  is  placed 
at  first  base,  another  at  third,  and 
a  third  camera  is  put  in  center- 
field.  The  seventh  camera  is  a 
"roving  unit".  Virtually  the  same 
setup  was  used  at  the  1967  series. 
2  Months  to  Edit,  Narrate 
It  takes  about  two  months  to 
shoot,  edit  and  narrate  the  film. 
The  narrator  is  always  the  win- 
ning team's  regular  play-by-play 
announcer.  Then,  as  soon  as  a 
pilot  print  is  available,  usually 
about  the  first  week  in  Decem- 
ber, premieres  are  staged  in  the 
cities  of  the  pennant  winners. 

This  is  followed  by  print  orders 
that,  over  the  past  10  years,  have 
averaged  500  to  700  annually,  in- 
cluding the  300  ordered  by  Coca- 
Cola  bottlers.  Calvin  Productions 
processed  this  extensive  color  print 
requirement.  TTie  bottlers  are  sent 
brochures  announcing  the  avail- 
ability of  the  film. 

200  Distribution  Outlets 
Fonseca's  office  offers  the  films 
through  some  200  distributors,  in- 
cluding the  major  league  ball  clubs 
and  some  minor  league  teams. 
During  peak  periods,  his  office 
books  100  to  150  print  programs 
per  day. 

Many  of  the  films  are  sent  to 
the  Armed  Forces  overseas 
through  the  USO,  which  is  asked 
to  pay  only  for  return  postage. 
One  circuit  involving  18  prints 
runs  for  nine  months  and  covers 


Series'  film  crew   mcd  sevrn  frati 
cameriis.  inchidiug  the  slotf  motit 
camera   set    up   behind  home   pla\  I 
to  capture  key  plays.  ' 

virtually   all   military   installatioi 
in  the  European  theater.  I 

"Here    again,"    says    Westfal 
"we  have  no  real  measure  for  tl 
value  of  the  goodwill  that  we  cri 
ate  for  the  Company  when  a  so 
dier    in    some    far-off   country      i 
given  an  enjoyable  experience  b<  I 
cause   we   thought   of   him.    Sim  I 
World   War   1   our  Company  h:  | 
carried    out    every    program    « 
could  to  keep  men  and  women  i 
the   Armed   Forces   in  touch   wit 
home.  We  feel  this  has  helped  oi 
business  as  well  as  accomplishir 
something  worthwhile." 

*       *        *  j 

Filmex,  International  to  Produce 
Spanish  Features  in  New  York 
""   Filmex.    International,    a   di\ 
sion  of   Filmex.   Inc..   New  Yor 
TV  commercial  and  industrial  fih   j 
production  firm,  will  produce  tw   I 
features  in  Spanish  in  New  Yui 
beginning  early  in  October.  Rot   , 
ert  1.  Bergmann.  president,  has  ar  | 
nounced.  These  films,  co-produce  ' 
by   Filmex   and    Mexico,   are   tl 
first  productions  in  Spanish  to  t 
shot  on  U.S.  soil.  Top-flight  Mc 
ican  and  Puerto  Rican  stars  wi 
appear  in  both  90-minute  feature 
LSD  and  El  Regreso. 

Frank  Marrero  of  Filmex  wi 
produce  the  first  film  and  wi 
direct  the  second.  Slavko  Vork. 
pich.  the  famous  Hollywood  nioi 
tage  expert,  will  design  the  "trip 
sequence  for  the  LSD  film.  D 
Timothy  Leary.  noted  LSD  c: 
pert,  will  act  as  consultant. 

33  Questions  &  Answers  on  Fill 

'    "33    Questions    and    Answe 
About     Industrial     and     Busine: 
Movies"   are   provided   in   a    ne 
booklet  available  from  Pilot  Pr*    ' 
ductions.    Inc.,     1819    N.    Ri 
Avenue.     Evanston,     111.     602>i    i 
Address    your    requests    on    con  I 
pany  letterhead. 


58 


BUSINESS    SCREEt 


NUMBER  EIGHT  IN  A  SERIES 


OKAY  FOR  SOUND!  (The  Transfer):  After 
ttie  magnetic  mixed  track  has  been  inter- 
locked with  the  picture  for  client  approval, 
its  nomenclature  changes — it  is  hereafter 
called  a  "magnetic  master".  The  next  step  is 
to  "transfer"  this  magnetic  master  to  optical 
negative  film  for  making  release  prints  in  the 
laboratory. 

There  are  two  kinds  of  optical  track:  Variable 
density  and  variable  area.  In  the  former,  sound 
modulations  record  varying  densities  along 
the  length  of  the  film,  the  full  width  of  the 
track.  The  film  slock  used  is  a  low  contrast 
negative  emulsion  and  is  processed  in  a  nega- 
tive developer.  Control  of  exposure  and  proc- 
essing are  sufficiently  critical  as  to  almost  rule 
it  out  of  commercial  use.  In  variable  area  re- 
cording, sound  modulations  in  the  form  of 
little  peaks  are  exposed  across  the  track.  The 
longer  the  image,  the  greater  the  volume. 

There  are  several  types  of  variable  area  re- 
cording. The  unilateral  track  has  images  on 
one  side  only  of  a  thin  base  line.  In  bilateral 
recording,  the  sound  images  occur  on  both 
sides  of  a  center  line.  In  dual  bilateral  track, 
two  bilateral  images  are  laid  side  by  side.  A 
multilateral  track  is  composed  of  many  bi- 
lateral images.  The  dual  bilateral  recording  is 
the  most  widely  used.  In  silent  passages,  light 
from  the  projector  exciter  lamp  passes 
through  the  thin  base  lines  to  hit  the  photo- 
cell, the  result — an  objectionable  "hiss".  To 
remedy  this,  noise  reduction  circuits  are  em- 
ployed that  cause  the  base  lines  to  become 
very  thin  when  there  is  no  sound. 

The  great  volume  range  obtainable  in  mag- 
netic recording  unfortunately  is  not  available 
in  film  recording.  So — we  fake  it.  Compres- 
sion in  varying  amounts  is  applied  in  the  film 
recording  to  keep  our  volume  range  within 
the  limits  of  the  medium. 

In  variable  area  recording,  high  contrast  film, 
such  as  Eastman  7375  is  exposed  and  proc- 
essed in  a  rather  high  contrast  developer.  We 
have  found  the  manufacturers  recommenda- 
tion for  density  and  gamma  to  be  optimum. 
Spray  processing,  introduced  about  ten  years 
ago,  proves  to  be  much  better  than  old-fash- 
ioned immersion  developing.  In  the  recorder 
very  accurate  exposure  is  essential.  We  must 
achieve  the  recommended  density  after  the 
film  is  processed  at  the  correct  gamma  (inci- 
dentally, gamma  is  the  contrast  obtained  in 
the  photographic  image  after  processing). 
Chemical  composition  of  the  developer,  its 
temperature,  and  developing  time  all  affect 
gamma;  consequently,  these  are  all  held  to  a 
predetermined  standard.  Exposure,  therefore 


must  be  extremely  accurate.  The  optimum 
density  must  also  be  achieved  while  holding 
the  chemical  fog  level  to  an  absolute  mini- 
mum. 

"Cancellation"  in  film  recording  is  difficult  to 
explain,  but  let  me  try.  You  would  think  that 
if  sound  images  on  the  negative  are  extremely 
sharp,  we  would  have  the  best  track.  Unfor- 
tunately, this  is  not  the  case,  for  when  we 
print  these  sharp  negative  images  to  a  posi- 
tive print,  very  fuzzy  and  unsharp  images 
result.  This  fuzziness  is  caused  by  dispersion 
of  the  printing  light  through  the  positive 
emulsion.  To  make  images  sharp  on  the  posi- 
tive, we  must  slightly  overexpose  the  nega- 
tive so  the  original  sound  images  are  fuzzy. 
When  these  negative  soft  images  are  printed 
to  the  positive,  also  with  slight  overexposure, 
the  image  spread  in  the  negative  is  cancelled 
out  by  the  image  spread  in  the  positive.  This 
is  referred  to  as  "Cancellation".  How  much 
overexposure  to  make  in  the  negative  and 
positive  for  optimum  print  quality  is  deter- 
mined by  a  very  complicated  testing  proce- 
dure— known  as  "cross-modulation"  tests. 

Even  this  elaborate  testing  procedure  is  not 
the  entire  answer.  Because  of  this  cancella- 
tion problem,  we  cannot  transfer  all  frequen- 
cies from  the  magnetic  master.  To  do  so  might 
cause  noise,  distortion,  and  bad  sibilants. 
Therefore,  it  is  necessary  to  limit  the  frequen- 
cies that  we  transfer,  so  high  and  low  pass 
audio  filters  are  incorporated  in  the  film  chan- 
nel. These  filters  cut  off  the  undesirable  low 
and  high  frequencies  that  aggravate  our  prob- 
lem. Now  you  might  think  this  impairs  the 
recording,  but  actually  the  recording  channel 
has  another  film  equalizer  that  boosts  the 
high  frequencies  that  are  actually  being  trans- 
ferred. The  listener  may  well  think  he  is  hear- 
ing frequencies  way  beyond  the  cut  off  point 
of  the  recording  filter. 

Our  sound  release  negative  is  prepared  for 
printing.  Because  it  is  negative  material,  it 
must  be  handled  with  utmost  care.  Wear  edit- 
ing gloves!  The  smallest  scratches,  finger 
marks,  and  dirt  all  add  up  to  one  thing — bad 
sound.  Now  the  laboratory  takes  over.  With 
good  printing  equipment  and  processing  tech- 
niques, we  have  a  good  sound  print.  Your 
client  may  be  most  pleased  with  the  sound 
of  the  print  when  projected  in  the  preview 
room.  Now  what  the  audience  hears  depends 
on  the  projection  quality.  Projectors  should 
be  regularly  checked  for  azimuth,  focus,  track 
placement,  and  frequency  response.  Appro- 
priate test  films  are  available  through  SMPTE. 
Now  you  are  "Okay  for  Sound". 


byron 


P^Ayyy>->^ 


VOLUME    28 


59 


from  the  pioneers  of  rear- screen  projection 

Advanced  audio-visual 
film  projection  systems 


SLIDES 


BUSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  14" 
X  14"  built-in  Daylight  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  with  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit.  The  Busch  Cine-Slide  Projector  is 
versatile,  dependable,  portable  and 
lightweight 


16  MM 


BUSCH  Cinesalesman  self-contained, 
continuous  16mm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  proven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

The  Big  Screen  16mm  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finistied  in  Walnut  Formica. 
Special  features  are:  pusti-but- 
ton  start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
high-quality  sound.  Heavy-duty 
projector  units  with  many  ex- 
clusive features.  This  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  the  16mm 
Projector. 


SPECIAL  UNITS 

We  have  25  years  of  experience  in  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


BUSCH  FILM  AND  EQUIPMENT  CO. 


Swain  Produces  a  Sales  Film  in  Single  D 


rvKR  Try  to  Film  a  10-minute 
-'-^  sales  promotion  picture,  fea- 
turing a  famed  television  personal- 
ity, in  one  clay?  That's  the  unenvi- 
able challenge  handed  producer 
Hack  Swain,  of  Hack  Swain  Pro- 
ductions in  Sarasota,  Florida,  by 
the  Maekle  Brothers,  builders  and 
developers  in  that  state. 

The  picture  featured  Jack  Paar; 
the  locale  was  Marco  Island  where 
the  Mackles  and  their  Deltona 
Corporation  have  converted  sev- 
eral thousand  acres  of  mangrove 
and  mosquitos  into  a  deluxe  vaca- 
tion-resort community.  Paar,  a 
long-time  friend  of  the  developers, 
had  culled  a  precious  day  from  his 
vacation  for  the  job.  His  only 
stipulation;  shooting  had  to  be 
wrapped  up  by  nightfall. 

Planning  Made  It  Possible 

"Those  fellows,"  Swain  recalls, 
"build  their  planned  communities 
in  a  hurry  and  they  couldn't  see 
why  a  couple  of  thousand  feet  of 
footage,  including  several  minutes 
of  lip-sync  with  Paar,  should 
prove  so  difficult."  With  the  job 
complete  and  the  client  happy,  he 
believes  that  extremely  careful 
planning  saved  the  day,  despite 
chilly  weather  and  early  darkness 
which   hampered  color  filming. 

"In  preparing  script  material, 
we  were  aware  of  Jack  Paar's 
reputation  as  an  ad  libber  and  that 
anything  silted  or  unseemly  to  him 
would  be  changed  or  tossed  out. 
In  effect,  we  prepared  blocks  of 
ideas  and  he  took  it  from  there." 

Three  locations  only  were 
selected,  with  the  idea  of  moving 
the  story  and  obtaining  complete 
coverage.  The  shootins  plan  called 
for  Paar  to  stroll  up  the  beach  di- 
rectly into  a  close-up  and,  after  he 


delivered  his  first  lines,  he  w 
walk  to  a  waiting  helicopter 
a  tour  of  the  island.  Later,  he 
picked  up  at  poolside  for  a 
tional  lip-sync.  This  was  ii 
spersed  with  island  scenes  i 
Paar  was  not  required  for  t  s 
nor  for  the  greater  part  of  5 
aerial  sequence. 

Three  Cameras  on  Location 

"Three  cameras  assured 
match  of  incoming  and  outg 
scenes,  anticipating  on-the- 
changes  and  providing  smt 
transitions.  This  also  enablec 
to  move  our  crews  and  equipn 
with  the  least  possible  probl 
and  to  be  ready  for  light  chang 
Hack  Swain  recalls. 

"But  we  hadn't  anticip 
Paar's  personal  enthusiasm  for 
making.  He  expressed  his 
preciation  for  these  efforts 
noted  that  planning  reduced 
need  for  on-the-spot  conferei; 
which  would  have  required  hinii 
wait  around. 

"For  lip-sync  sequences, 
used  two  blimped  cameras  — 
for  long  shots  and  the  other 
close-ups.  To  avoid  wind  noise  k 
to  maintain  voice  quality,  we  u 
a  concealed  lavaliere  mike  andj- 
corded  on  a  quarter-inch  Nag .' 

Towards  the  end  of  the  shd' 
ing,    Paar   expressed   his   satis: 
tion   with   the   progress   and   p 
vided   a  laugh   for  crew   and 
lookers,   too,   with   a   special 
sync  sequence  that  positively  ili, 
appear  in   tlie  final  film.   On  u 
take  of  his  final  speech,  he  paud 
for  a  few  seconds  and  then  s  J, 
"I'd   just   like   to   add    one   m< 
thing    about    this    project    - 
colder  than  the  very  devil  dci 
here," 


Hack  Swain  cameramen  prepare  to  shoot  sequence  featiiriiifi  Jack  Paari 
the  li)-iiiiiinl<  siil<\  pronnylinii  film  made  in  sitigle  day  for  Maekle 


214   S.   HAMILTON   ST.        SAGINAW,   MICHIGAN 


60 


BUSINESS    SORE 


ALL  ROADS  LEAD  TO 


MECCA 

now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


MKCCA  nuN  LABORATORIES  CORPORATION,  Film  C«nl«r  Building,  aio  Ninth  Avanua,  N«w  York,  Haw  Verk  1003*  •  Phonal  ail-CO  *-T*T« 


UMBER    S    ■    VOLUME    28 


IBie  screen  executive 

NEWS  OF  STAFF  APPOINTMENTS  AND  A-V  INDUSTRY  DEVELOPMENTS 


Paull  Named  Vice-President  of 
Niles  Communicarions  Centers 

■sV  The  appointment  of  Manny 
Paull  as  a  vice-president  of  the 
Fred  A.  Niles  Communications 
Centers,  Inc.  has  been  announced 
by  this  national  film  company. 
Paull  has  been  with  the  Niles  or- 
ganization since  its  inception  12 
years  ago.  Prior  to  that  he  was  as- 
sociated with  Fred  Niles  when  the 
company's  president  headed  the 
motion  picture  division  of  the  Kling 
Studios  in  Chicago. 

Before  joining  Kling,  Paull 
served  as  the  television  art  direc- 
tor for  an  advertising  agency  and 
worked  closely  with  television  sta- 
tions to  help  set  early  art  standards 
in  the  industry.  During  his  career 
at  Niles  he  helped  the  studio  win 
many  honors  including  "Best  Art 
Director  for  Television  Commer- 
cials" awarded  by  the  Academy  of 
Motion  Picture  Arts  and  Sciences 
in  1958.  In  1960  he  was  named 
account  supervisor,  concentrating 
on  sales  and  account  detail.  • 
*        *        * 

Arthur  Gaines  Heads  Marketing 
for  Concord  Electronics  Corp. 

tV  Concord  Electronics  Corpora- 
tion, Los  Angeles,  has  advanced 
Arthtir  D.  Gaines  to  the  post  of  di- 
rector of  marketing,  according  to 
president  Howard  P.  Ladd.  He  will 


Marketing  exec  Arthur  Gaines 

be  responsible  for  all  phases  of 
market  planning  and  administra- 
tion of  the  company's  line  of  audio 


and  video  tape  recorders,  closed- 
circuit  television  and  communica- 
tions products  for  home  and  in- 
dustry. 

Concord  also  aimounced  the 
appointment  of  Peter  Bechtol  as 
manager  of  sales  development  for 
its  Communications  Systems  divi- 
sion. He  will  head  up  development 
and  coordination  of  sales  training 
and  promotional  programs  for  the 
company's  dealer  network.  • 

*       *       * 

Vice-President  George  Mather 
Heads  Filmex  West,  Hollywood 

■m  George  Mather  has  been  ap- 
pointed vice-president  in  charge  of 
Filmex  West  (Hollywood).  Since 
1965,  Mr.  Mather  has  been  asso- 
ciated with  the  company  as  pro- 
ducer/director. 

From    1955   to    1962,   he   shot 


Filmex  v.p.  George  Mather 
several  documentaries,  commer- 
cials and  a  half-hour  pilot  for  a 
television  series.  He  founded  an 
organization  for  '"looping"  pic- 
tures from  foreign  languages  to 
English,  and  worked  on  30  fea- 
tures. In  1962,  he  produced  and 
acted  in  his  own  independent  fea- 
ture entitled  Pattern  for  Murder, 


IN-WALL LENSCREEN 


Rear  Projection 
Screens  by 

POLACOAT 


BOOM  tlGHT 


Training  facilities  at  the  Bear  Mountain  Inn,  New  York  . 


im=^^^^Hzi=i=i^t  is  ideal  for: 
Briefing,   Training,   Display   of   Data   and   Information, 
Tracking  Systems,  High  Speed  Film  Analysis,  and  for 
Exhibits,  Displays,  Sales  Presentations. 


LENSCREEN 


is  available  in  glass,  plexiglas  — 
lor  in-wall  installation  and  other  plastics  —  for  portable  display. 
All  materials  may  be  ordered  by  the  square  foot.  Use  of  rear 
screen  conceals  projector,  eliminates  distractions,  speeds  under- 
standing and  learning.  For  full  information  about  screen  ma- 
terials, permanent  in-wall  screens,  rear  screen  uses  write  today. 


Send  for  your 

FREE 

LENSCREEN 

kit  today! 


POLACOAT,  INC. 

9725  Conklin  Rd.,  Blue  Ash,  O.  45242 


which  was  released  through  Majj) 
Pictures   Corp.    He   had   his  o 
music   show  over  KRHM-FM  , 
Los  Angeles  from  1963  to  196f. 


I 


Production  chief  Carl  NcIm 


Wilding  Appoints  Carl  |.  Ncl' 
as  Vice-President  of  Productioi 

tSt  Increased  production  plan^ 
Wilding,  Inc.  have  brought  the 
pointment   of   Carl   J.    Nelson 
vice-president  of  production  at  < 
company's  Chicago-based  stui' 
With  Wilding  since  1958,  Nc 
was  named  vice-president  in  cli 
of  the  TV  division  in    1964 
January   of  this   year  he   bc^ 
president  of  Wilding  Products 
Inc.,   the   company's   West  cc;t 
branch. 

He     retains    responsibiUty 
both   activities  in  addition  to  > 
suming  his  new  functions  at  C 
cago  headquarters. 

*  *       * 

Wasserman  Now  Vice-Presidec 
Filmex,  West  Production  Chiel 

ir  Chuck  Wasserman  has 
named  vice-president  in  charj 
production  for  Filmex,  W( 
Robert  I.  Bergmann,  presidenti 
Filmex,  Inc.,  New  York,  has 
nounced.  He  has  been  a  produc 
director  with  the  company  su 
1965. 

One  of  the  pioneers  in  TV  cc 
mercial  direction,  he  has  s 
every  type  of  consumer  and 
dustrial  product.  In  1958,  he  ^ 
a  director  at  Film  Graphics,  N 
York,  and  has  also  been  a 
director  for  MPO  and  Illus 
Films. 

He  has  done  60  features 
trainins  films  includina  four  h:'- 
hour  TV  adventure  films  in  M- 
ico. 

*  •       • 

Tom  Victor  loins  WCD,  Inc 

•Cr  Thomas  F.   Victor  has  joiiJ 
WCD,  Inc.,  New  York  and  C- 
fornia  producing  company,  as  m 
ager  of  that  firm's  Business  F 
Division. 


BUSINESS   SCR0 


mihich  one  for  you? 


Now  that  there  arc  two  models,  which  one  is  best  for  you?  That  depends  on  your  needs.  Both  are  unique  portable  proiectors, 
offering  sound  capabilities  far  exceeding  conventional  machines.  Each  SIEMENS  model  2000  16/16  is  an  optical-magnetic 
sound  projector  mechanically  interlocked  with  a  16mm  magnetic  film  deck.  This  unusual  combination  permits  single  system 
optical  playback  and  magnetic  record/playback-it  also  provides  double  system  record  and  playback  in  perfect  sync-plus 
facilities  for  transfer,  mixing,  recording  and  re-recording. 

The  two  models  differ  only  in  their  drive  systems  to  provide  a  choice  covering  the  widest  range  of  professional  work. 

The  model  with  synchronous  timing  motor  runs  at  an  exact  24  fps  for  television  and  other  precision  programming  applica- 
tions. The  universal,  governor-controlled  model  can  be  run  at  speeds  from  approximately  16  fps  to  26  fps  with  excellent 
speed  accuracy  and  consistency  over  a  wide  range  of  line  voltages  and  film  loads. 

Which  model  is  best  for  you?  We  suggest  a  visit  to  your  franchised  Arnflex  dealer  for  complete  details  and  an  enlightening 
demonstration  of  these  unique  machines.  Or  write  for  detailed  literature. 


the 

time-saving 
money-saving 
answer  to  dozens 

of  your 
sound  film  problems      n 


WITH  SYNCHRONOUS  TIMING  MOTOR 


WITH  UNIVERSAL.  GOVERNOR-CONTROLLED  MOTOR 


SINGLE/ DOUBLE  SIXTEEN  SYSTEM  SOUND 


ARRIFLEX    CORPORATION    OF    AMERICA 

25  20  Brooklyn  Queens  Eipresswa/  West.  Woodside,  New  York.  11377 


NUMBER   fi   •   VOLUME   21 


A   CONTINUING    SERIES   ON    VIDEOTAPE   FOR    INDUSTR; 


Motorola's    Charles    Granieri    explains    liighlighls    of    integrated    eircnits' 
operational   amplifiers;    video    tape    curries   data    to    distributors    in    field. 

Instant  Replay  for  Motorola  Semiconductor 

Videotapes    Bring    Salesmen    Latest    on    Solid-State    Technology 


MOTOROLA  Semiconductor 
Products  Inc.  is  using 
videotape  recording  —  television's 
familiar  "instant  replay"  —  to  help 
distributor  salesman  keep  pace 
with  accelerating  advances  in  elec- 
tronic technology. 

Distributor  salesmen  generally 
merchandise  a  broad  range  of 
products  and  cannot  be  expected 
to  be  universal  experts  in  every 
line  they  serve.  Their  headaches 
are  particularly  severe  with  semi- 
conductors, where  the  ever-ad- 
vancing state-of-the-art  is  burning 
all  track  records.  Motorola  alone 
expects  to  introduce  from  600  to 
1 .000  new  solid-state  products  dur- 
ing 1967. 

"It's  a  difficult  task  even  for  a 


semiconductor  manufacturer's  own 
sales  force  to  stay  abreast  of  solid- 
state  technology,"  says  Robert  E. 
Novascone.  Motorola's  manager 
of  distributor  promotions.  "For  a 
distributor,  it's  just  that  much 
worse.  Integrated  circuits  are  much 
more  intricate  than  transistors,  and 
large  scale  integration  is  worse  yet. 
Distributors  need  to  understand 
the  relative  merits  of  field  effect 
and  bipolar  devices,  of  silicon  vs. 
germanium,  of  one  process  tech- 
nique over  another.  The  list  goes 
on  and  on." 

Static  Media  Are  Inadequate 
Prior  to  the  use  of  videotape  re- 
cording, communications  between 
Motorola  and  its  distributors  were 
based  on  the  telephone,  literature. 


Motorola  also  makes  use  of  material  previmishj  prepared  for  other  presenta- 
tions. Robert  Field  turns  video  camera  on  screen  to  pick  up  a  slide  scene. 


periodic  meetings,  and  contact  with 
Motorola  salesmen.  Although  these 
approaches  arc  adequate  for  gen- 
eral product  and  price  data,  they 
fall  short  of  serving  the  distribu- 
tor's technical  nccd-to-know. 

On  the  dual  premise  that  "you 
can't  market  what  you  don't  under- 
stand." and  "anything  beneficial 
to  the  semiconductor  industry  is 
going  to  help  Motorola,''  the  com- 
pany's Distributor  Sales  Group  de- 
cided to  beef  up  its  technical  as- 
sistance to  franchised  distributors. 
Videotape  Was  the  Answer 

Motorola  knew  this  infusion  of 
technical  competence  had  to  be 
painless  and  quick,  and  so  text- 
books were  out.  It  had  to  be  eco- 
nomical and  easily  modified  to 
keep  pace  with  changing  technol- 
ogy. That  eliminated  brochures  and 
the  like.  It  also  had  to  be  produced 
quickly  so  as  not  to  be  obsolete  at 
birth.  So  the  idea  of  movies  was 
discarded.  Another  possibility, 
audio  tape  recording,  had  merit, 
but  would  lack  the  impact  of 
visuals. 

Videotape  recording,  embodied 
in  the  new  generation  of  low-cost 
closed  circuit  units  available  from 
Ampex  Corporation  within  the  last 
year,  seemed  to  be  the  best  answer. 
Four  Recorders  Are  Leased 

To  implement  the  program, 
Motorola  has  leased  four  Ampex 
Model  VR-6000  videotape  record- 
ers, two  Model  CC-324  cameras, 
and  two  monitors,  with  options  to 
purchase.  One  recorder  is  kept  at 
the  company's  manufacturing  fa- 
cilities in  Phoenix.  The  other  three 
have  been  shipped  to  three  key 
sales  offices  in  New  York,  Chicago 
and  Los  Angeles. 

Video  tapes  on  selected  subjects 
are  prepared  by  home  office  per- 
sonnel in  Phoenix.  Then  duplicate 
copies  are  sent  to  the  key  sales  of- 
fices where  the  recorders  are  lo- 
cated. Motorola  salesmen  com- 
plete the  communication  chain  by 
taking  the  tape  and  recorder  with 
them  as  they  visit  franchised  dis- 
tributors around  the  country. 

Show  to  Distributor  Salesmen 

Motorola  Semiconductor  Prod- 
ucts Inc.  has  51  distributor  loca- 
tions in  the  U.S.  Each  distributor 
has  periodic  meetings  for  its  own 
personnel  —  meetings  that  are  at- 
tended by  Motorola  salesmen  any- 
way. Since  it  is  to  the  distributors' 
decided  advantage  to  learn  import- 
ant aspects  of  semiconductor  tech- 
nology, they  have  proved  willing 
and  anxious  to  devote  a  half  hour 
of  their  meetings  to  a  TV  replay 


on  the  semiconductor  state  of  tl 
art. 

The  distributor  need  have  on 
a  TV  set,  and  the  Motorola  sale 
man  has  to  cart  only  a  recordi 
and  a  tape.  No  more.  Carts  c 
wheels  have  been  built  to  hou; 
the  recorders  for  easy  transport; 
tion. 

New  Trends  in  Technology 

The  tapes  do  not  contain  a  hai 
Motorola  sales  pitch.  Rather,  the; 
are  roundups  on  the  latest  trenc 
in  semiconductor  technology.  Th 
first  tape,  presently  in  circulatioi 
treats  integrated  circuits  —  the 
fabrication  processes,  various  fam 
lies,  and  logic  functions.  A  secon 
tape  will  discuss  trade-offs  amoD 
various  forms  of  digital  integral 
circuitry.  A  third,  integrated  opei] 
ational   amplifiers.   And   so  forti) 

Before  video  tape,  Motorola'! 
distributor  sales  group  frequenfl! 
arranged  for  the  company's  engil 
neering  talent  to  visit  distribute' 
locations  for  seminars.  This  tech 
nique  obviously  was  expensive  aa 
kept  the  engineers  away  from  thei 
primary  jobs.  It  is  easy  to  estimat 
the  time  and  money  involved  i 
sending  one  man  around  to  5 
different  locations. 

Bringing  Data  to  the  Field 

Distributor  visits  to  the  Phoeni 
facilities  were  perhaps  more  effec 
live  in  conveying  a  feel  for  semi 
conductor  technology,  but  led  ti 
additional  problems  in  terms  o 
scheduling,  loss  of  time,  and  se 
lective  impact  of  ideas. 

Video  tape  has  changed  all  that 
Now  the  distributor  can  sit  in  hi 
own  office  and  have  a  TV  scree) 
pull  him  into  the  manufacturin; 
environment.  He  can  see  the  vari 
ous  process  techniques,  watch  tes 
experiments,  and  in  general  experi 
ence  the  total  making  of  a  prod 
uct  while  listening  to  Motorola  per 
sonnel  give  a  carefully  prepare( 
explanation  of  what  he  is  viewing 
It  takes  the  principals  a  relativel; 
short  time  to  participate,  yet  max 
imum  use  is  made  of  talent  by  get 
ting  it  across  the  country  in  it 
most  interesting  form  —  visual.  < 
*       *       * 

Mulcahy,  Pettigrew  Head  Sales 
in  Sylvania   Photolamp  Division 

"4-  The  appointments  of  George  H 
Mulcahy  as  marketing  manage 
and  David  A.  Pettigrew  as  nationa 
sales  manager  for  the  Photolam| 
Division  of  Sylvania  Electric  Prod 
ucts.  Inc.  were  effective  Oct.  1 
according  to  Richard  B.  Marten 
son,  vice-president  of  marketinj 
for  the  division.  " 


M 


BUSINESS    SCREEf 


The  old  mirror-miiTor-on-the-\valI  bit  just  wouldn't  cut 
it  in  today's  sophisticated,  electronics-oriented  business 
training  world. 

Whether  it's  a  sales  training  program,  information  dis- 
semination to  the  field  or  a  self-improvement  course 
for  the  rising  exec,  emoting  before  a  mirror  can't  hold 
a  candle  to  the  cold,  hard  eye  of  the  television  camera. 

And  that's  why  today's  communications-conscious  exe- 
cutives are  going  all  out  with  the  new  Westinghouse 
WAVE/Trainer  system.  Not  just  a  basic  videotape  re- 
cording playback  device,  the  WAVE  Trainer  is  a  com- 
plete, self-contained  visual  and  audio  system  —  with 
simplicity  the  keynote. 


•Westinghouse  Audio-Visual  Electronics 


Included  in  this  compact  one-man  television  studio  is 
the  extremely  mobile  vidicon  camera,  Westinghouse's 
exclusive  .Audio-Visual  Recorder  (with  the  1  additional 
audio  tracks  I,  a  dynamic  mike  for  superb  audio  pickup, 
a  9"  Demod  Monitor  for  simultaneous  viewing  while 
taping  or  for  off-air  or  camera  playback,  plus  a  19" 
solid-state  monitor  for  group  viewing. 

And  it's  all  conveniently  housed  in  the  pre-wired,  caster- 
mounted  cabinet  that  lets  the  WAVE/Trainer  go  where 
you  go. 

For  complete  information  on  the  WAVE/Trainer  sys- 
tem,  contact  Mr.  Martin  A.  Lappin,  General  Manager, 
CIP  Divi.fion,  Wextinjihou.se  Electric  Corporation,  U.S. 
Highway  27,  Metuchen,  .V.  J.  OSSiO.  Dept.KlO 

WAVE/Trainer  System 

You  can  be  sure  if  it's  Westinghouse  (w) 


NUMBER    6    ■    VOLUME    28 


The  Wide  World  of  Sponsored  Pictures 


Narrator  Lome  Greene  and  director 


cooperation  with  the  Richfield 
Division,  Atlantic-Riclifield  Co. 
The  state's  activities  and  oppor- 
tunities in  agriculture,  industry, 
recreation,  education  and  other 
phases  of  development  are  well 
presented.  Direct  requests  for 
bookings  to  Graphic  Services,  Bu- 
reau of  Mines,  4800  Forbes 
Avenue,  Pittsburgh,  Pa.  15213.  • 
*       •       * 

Tour  State's  Airport  Facilities  in 
"Aviation  Swings  in  Minnesota" 

ik  Jazz  music  sets  the  mood  for 
a    new    Countryman-Klang,     Inc. 

Lcn  Slayton   (left)   of  Gil  Alfschul     production,    Aviation    Swings    in 

Productions,   discuss  scene  in  film. 

Lome  Greene's  Fine  Narration         i 
Enriches  "This  Is  a  Cooperative" 

■&•  Television  star  Lome  Greene 
of  Bonanza  fame  is  helping  the 
cause  of  cooperatives  as  the  nar- 
rator of  a  28-minute  color  film, 
This  Is  a  Cooperative.  The  film 
was  produced  by  Gilbert  Altschul 
Productions,  Chicago,  for  the  Co- 
operative League  of  America.  It 
explains  the  common-sense  econ- 
omics of  the  organization  which  is 
helping  30  miUion  farmers  and 
city  dwellers  to  "get  the  most  for 
their  money." 

"'Did  you  ever  think  what  a 
health  service  would  be  like  if  it 
belonged  to  the  patients?"  Greene 
asks.  For  the  answer,  he  takes 
viewers  to  the  Seattle  Group 
Health  Clinic  where  a  system  of 
prepayment,  group  practice,  pre- 
ventive medicine  and  patient  par- 
ticipation is  holding  down  medical, 
dental  and  drug  costs. 

Farm  and  city  sequences  show 
that  the  cooperative  movement  "is 
not  a  shortcut  to  Utopia"  but  that 
it  has  spread  across  America,  per- 
mitting people  to  get  more  for 
their  labor,  'to  help  each  other 
while  helping  themselves." 

This  Is  a  Cooperative  is  avail- 
able for  group,  school  and  public 
service  television  showings  from 
Journal  Films,  909  West  Diversey 
Parkway,  Chicago,  HI.  60614.     • 

•       *       * 
Films  on  "Nevada"  and  "Zinc" 
Released  by  the  Bureau  of  Mines 
•fr  Two  new  motion  pictures  have 
been   released  by  the   U.    S.   De- 
partment of  the  Interior's  Bureau 
of    Mines.    A    27-minute    16mm 
color     film.     The     Extraordinary 
World  of  Zinc  (sponsored  by  the 
American     Zinc     Institute)     and 
Nevada  and  Its  Natural  Resources 
(also  in  color)   are  now  available 
for  short   term   free  loan. 

The  Nevada  film  was  made  in 


Minnesota,  created  for  that  state's 
Department  of  Aeronautics  and 
its  Department  of  Economic  De- 
velopment. 

The  1 4 '/2 -minute  color  film 
takes  audiences  to  40  airports 
throughout  the  state,  showing  its 
up-to-date  airport  concepts  and 
aviation  facilities  that  have  drawn 
woridwide  attention.  Its  aim:  to 
show  the  advantages  of  flying  in 
this  state  to  private  pilots  and  to 
the  businessman  who  uses  aircraft. 
It  is  being  shown  civic  groups, 
aviation  associations,  government 
agencies  and  other  groups.  • 


At  HfE,  We  Have  a  Big  Idea  About  Lab  Work 
it's  Called...  SERVICE 

That  one-word  "package"  wraps  up  all  the  quality-production 
capability  of  skilled  men  and  modem  machines  at  H  F  E  .  .  . 
the  chemical  controls  .  .  .  the  continuous  inspections  .  .  .  the 
careful  attention  to  detail  .  .  .  the  concem  for  the  customer's 
property  and  the  film  work  he's  ordered. 

With  all  these  elements  integral  parts,  service  here  becomes 

HFE  PERSONALIZED  SERVICE 

when  you  need  any  16mm  laboratory  work — 

Negative,  positive  or  reversal  processing,  in  color 
or  black  and  white  .  .  .  Ek-tachrome  and  Ekta- 
chrome  ER,  MS  and  EF  camera  original  and  Types 
7386  and  7388  color  reversal  printing  .  .  .  Koda- 
chrome  duplicating  .  .  .  Optical,  contact  and  reduc- 
tion printing  .  .  .  EastmanColor  intemegatives  .  .  . 
EastmanColor  release  prints.  .  . 

you'll  enjoy  and  value  HFE  PERSONALIZED  SERMCE 
Just  as  so  many  life-long  customers  do. 

Try  it  soon,  u-on't  you? 

HOLLYWOOD  FILM  ENTERPRISES    INC. 

6060  SUNSET  BLVD.  ■  HOLLYWOOD,  CALIFORNIA  90028  ■  PHONE  213  464-2181 

in^^IOLOR 
or  Black  &  While 

Servini  film  producers  since  1907  — 

The  Laboratory  thm't  OLDEST  in  E.xperience 

and  NEWEST  in  Equipment  .  .  . 


FOR  THE 


An    amusing    cartoon     scene    frcn 
"Home     Siccet,     Healthier     Hoiii' 

Show  Role  of  Disinfectants  in  A 
"Home  Sweet,  Healthier  Home" 

■ft-  Some  fanciful  history  fortifie 
by  scientific  fact  helps  show  he 
man     has     made     his     dwelling 
cleaner    and    healtheir    over    th 
centuries.  That's  the  mission  of 
new    1 2  Vi -minute    color    cartooi 
Home    Sn-eet,    Healthier    Hoitu 
being     presented     by     the     Lyst 
Home  Health  Information  Burea  j 
through  regional  film  libraries  c  \ 
Association  Films. 

As  the  evolution  of  cleaner  li\ 
ing  takes  viewers  from  cave  dwel 
ings  to  modern  housing,  the  fili 
shows  how  disinfectants  help  in 
prove  life  and  health.  Liquid  disir 
fectants  are  shown  to  be  hari. 
working  germ  killers  that  destro 
bacteria  in  kitchens,  laundry  an 
nursery  rooms  as  well  as  preveni 
ing  mold  and  mildew. 

Available  on  free  loan  from  .A 
libraries  at  LaGrange,  111.;  RiUL:^ 
field,  N.J.;  Hayward,  Calif.;  Da 
las,  Texas;  and  at  Oakmont,  Pa. 
*        *        * 

Decorative  Wood  Paneling  Uses 
in  U.S.  Plywood's  Color  Film 

"  The  production  of  decoratix 
paneling,  from  the  cutting  of 
giant  tree  in  the  Peruvian  jungU 
through  a  plywood  manufactunn 
plant  to  the  interior  and  exteric 
of  a  variety  of  homes  across  th 
United  States,  is  shown  in  a  ne' 
motion  picture.  Out  of  the  Wood 
sponsored  by  U.S.  Plywood, 
division  of  U.S.  Plywood-Cham( 
ion  Papers,  Inc. 

Sequences  include  a  vacatio 
house  on  Cape  Cod:  Hiller  Hi^:! 
lands  —  a  community  project  i 
the  San  Francisco  Bay  area 
group  of  condominium  resident . 
on  Lake  Tahoe;  and  residences  i 
suburban  Connecticut  and  th 
Hamptons  on  Long  Island.  , 

Out  of  the  Woods,  a  half-hou 
color  film,  was  produced  for  u-- 
on  public  ser\'ice  television  prr 
grams  and  by  service  group- 
women's  clubs  and  schools.  It  w  i 
produced  by  Stanlev-Frank  Film- 
Inc.;  directed  bv  Jack  Fenimori 


66 


BUSINESS    SCREEI 


pci 


^seful  Film  on  Family  Planning 

fbe  Shown  in  Latin-Americas 
A  new  film  on  family  planning 
jesigncd  for  use  throughout  Latin 
America    has    been   completed    in 
Wexico   and    is    now    being    pre- 
iewed  throughout  the  hemisphere 
ly    health    and    family    planning 
roups  and  population  councils. 
Una  Miijer,  Dos  Deslinos  (One 
'omim.     Two    Destinies),     pro- 
uccd    by    Audiovicentro    Studios 
1  Mexico  City,  was  sponsored  by 
i  "patronato"  —  a  group  of  pri- 
ate   citizens   and    institutions   in- 
frested  in  family  planning  —  at 
i  cost  of  $8,000.  The   17-minutc 
lack    and    white    motion   picture 
rovides    a    comparative    look    at 
>o  families,  both  with  the  same 
ial    and    economic    situations. 
t  one  with  eight  children  living 
overcrowded     hardship;     the 
her   with   two   children   and   in 
ppy.  healthful  conditions. 
Dr.  David  Grajeda,  president  of 
udiovicentro    and    producer    of 
le  film,  is  particularly  well  quail- 
ed for  the  subject  —  he  is  a  grad- 
ite  M.D. 

The  film,  which  will  be  sold  at 
i  estimated  print  cost  of  S70,  is 
:signed  to  be  equally  acceptable 
j  any  Spanish-speaking  country, 
xtensive  theatre  distribution  is 
^pected. 

Latin-American  audiences  are 
miliar  with  commercially-spon- 
1  ired  films  in  theatres,  and  are 
ghly  alert  to  commercial  intents. 
j/ia  Mujer.  Dos  Deslinos  is  ex- 
emely  careful  to  provide  only 
otivation  for  its  family  audiences 
pd  carefully  avoids  any  reference 
I  government  action,  religion,  or 
irticular  birth-control  methods 
products. 

The  film  is  currently  being 
own  to  visitors  to  the  clinic  at 
omen's  Hospital  in  Mexico  City 
an  8mm  version  on  a  Fair- 
^ild  Mark  IV  projector,  • 


■  k  \o\iT  Coca-Cola  Bolllcr  for 
illic  Mays  in  "Tips  on  Baseball" 

"Hot  stove  league"  audiences 
luring  the  months  ahead  can  book 
l^rint  of  Tips  on  Baseball,  featur- 
, ill-time  great  player  Willie 
in  an  Il'/i-minute  sound 
I  III  available  from  Coca-Cola 
! 'tilers  throughout  the  U.S. 

cated  for  the  men  who  coach 
asters  in  the  skills  of  the 
inc  —  the  film  reveals  Mays' 
I  rsonal  talents  in  hitting,  base 
inning,  fielding  and  throwing. 
Jimarily  covering  the  "thinking" 
•  hind  game  strategy,  the  film  has 
song,  live  footage  of  Willie  in 
ition  with  the  Giants.  • 


JUST  ANOTHER  REFLEX  BNC? 

NO!  There  are  a  few  differences.  To  start  with, 
ours  is  the  quietest.  For  more  than  a  quarter  of  a 
century  the  BNC  was  the  standard  of  "noiseless- 
ness"  by  which  all  othercameras  have  been  judged. 
Other  BNC  reflex  conversions  try  to  come  close  to 
the  BNC.  The  CSC  REFLEX  BNC  doesn't  just  equal 
the  BNC,  it  surpassesthe  BNC  — it  is  the  new  stand- 
ard for  others  to  try  to  equal. 

Secondly,  our  BNC  has  a  variable  mirror  shutter. 
We  feel  that  forcing  a  cameraman  to  shoot  with  a 
175  degree  shutterat24fps  is  ridiculous.  Using  ND 
filters  and  varying  "f"  stops  just  isn't  enough.  Our 
conversion  istruly  professional— designed  for  pro- 
fessionals. 

A  word  about  our  reflex  optical  system  —  superb! 
Don't  just  take  our  word  for  it.  Compare!  Look 
through  the  focusing  tube  of  a  "racked-over"  BNC, 
or  a  Mark  II,  or  an  Arri,  orany  BNC  reflex  conversion 
—the  CSC  REFLEX  BNC  has  the  brightest,  clearest 
ground  glass  image. 

We  have  even  developed  an  advanced  lens  locking 
device  for  our  camera.  It  can  take  lenses  from 
20mm  up  —  it  can  even  take  heavy  zoom  lenses  like 
the  Angenieux  25mm/250mm  without  any  need 
for  support  brackets. 

Mitchell  makes  great  cameras.  The  BNC  is  incom- 
parable. CSC  has  maintained  Mitchell  quality  levels 
throughout  the  conversion  with  all  of  the  original 
BNC  features  intact  .  .  .  even  down  to  our  steel 
washers  that  have  been  hardened  and  precision 
ground  for  a  lifetime  of  smooth  operation. 

The  CSC  REFLEX  BNC  -  just  another  reflex  BNC? 
Hardly!  Just  compare.  See  it  now!  Rent  it!  Convert 
your  BNC!  Call  CSC  at  212  PLaza  7-0906. 

CAMERA  SERVICE  CENTER,  INC, 
333  West  52nd  Street,  New  York,   N.  Y.  10019 

CANADIAN   AFFILIATE:   CINEVISION   LTEE.,   MONTREAL 


. . .  even  the  steel  washers  have  been  hardened  and  precision  ground 


il^M 


BER    6    '    VOLUME    21 


IT 


SCREEN  EXECUTIVE 


Fletcher  to  Direct  Marketing 
for  Technicolor's  C&E  Division 

■sV  Douglas  S.  Fletcher  is  now  man- 
ager of  marketing  for  the  Commer- 
cial and  Educational  Division  of 
Technicolor.  Inc.  Fletcher  joined 
the  company  earlier  this  year  as 
assistant  to  Division  vice-president 
and  general  manager  Robert  T. 
Kreiman.  He  will  be  responsible 
for  marketing  of  audiovisual  equip- 
ment, commercial  products  and 
retail  sales  of  the  Division.  • 

*  *       « 

Studio  City,  Inc.,  North  Miami 
Names  Four  to  Top  Exec  Posts 

^  Major  realignment  of  executive 
posts  at  Studio  City,  Inc.,  motion 
picture  production  complex  in 
North  Miami.  Florida,  has  been 
announced  by  board  chairman 
David  L.  Brady. 

New  president  of  Studio  City  is 
Arnold  O.  Leeds,  former  producer- 
director  at  MPO-Videotronics. 
Inc.;  Paul  L.  Jacobson.  formerly 
of  Jalor  Productions  in  New  York, 
is  now  executive  vice-president  in 
charge  of  productions.  He  will 
headquarter  at  Studio  City's  new 
ofiBces  in  Manhattan. 

Costel  B.  Grozea  will  direct  the 
newly-created  special  effects  de- 
partment at  Studio  City.  One  of 
the  leading  special  effects  special- 
ists in  the  industry.  Grozea  created 
effects  for  such  major  films  as 
War  and  Peace.  A  Farewell  to 
Arms,  The  Battle  of  Austerlitz. 
and   other   productions. 

Robert  Demme  has  also  been 
appointed  public  relations  director 
for  the  center  in  North  Miami.  • 

*  *       * 

Kushnick  Heads  Eastern  Sales 
of  Fairchild  8mm  A-V  Systems 

it  Donald  Kushnick  is  now  a  re- 
gional sales  manager  according  to 
Nat  C.  Myers.  Jr..  group  manager 
of  educational  and  audiovisual 
systems,  Fairchild  Industrial  Prod- 
ucts. He  will  be  responsible  for 
East  Coast  sales,  sales  promotion 
and  dealer-manufacturer  liaison 
for  that  company's  line  of  8mm 
audiovisual  systems.  • 

*  *        * 

Vacho  Appointed  Vice-President 
of  Storck  Productions,  St,  Louis 

ir  Pierre  Vacho  has  been  ap- 
pointed vice-president  of  Shelby 
Storck  &  Co.,  of  St.  Louis.  Pre- 
viously associated  with  Guggen- 
heim Productions.  Norwood  Stu- 
dios and  John  Sutherland  Produc- 
tions, Vacho  is  a  graduate  of  the 
Motion  Picture  Division  of  UCLA. 


68 


g-v  equipment  trade  fair 

NEW  PRODUCTS  &  ACCESSORIES  FOR  PRODUCTION  AND  PROJECTION 

New  Videotape  Camera  System  is 
Developed  by  F&B  Ceco  Engineer 

>'<.  A  new  videotape  camera  sys- 
tem permitting  both  recording  on 
videotape  and  instant  TV  moni- 
toring of  the  actual  through-the- 
lens  image  as  it  is  being  filmed  has 
been  developed  by  F&B;  Ceco. 
Inc.,  New  York. 

Specifically  designed  by  F&B/ 
Ceco  Chief  Engineer.  Ray  Emeritz, 
for  Selmur  Productions'  upcoming 
feature  film.  Charlie,  the  new  sys- 
tem utilizes  a  Sony  video  camera, 
a  four-inch  swivel-mounted  moni-  ColorTran's  LQFlO-50  "Super- 
tor  on  a  Mitchell  BNC  with  Reflex  Beam"  "1000",  new  lensless  fixture. 
Conversion  bv  F&B  Ceco.  a  nine- 

A  Brighter  LQFIO  Lensless  Light 
Fixture  Latest  from  ColorTran 
X  A  new  lensless  light  fixture  ap- 
proaching the  intensity  range  of  a 
standard  2K  Fresnel  unit  has  been 
introduced  by  ColorTran  Indus- 
tries, Inc.  The  model  LQF 10-50 
Super-Beam  "1000"  permits 
smooth  and  accurate  focusing 
from  spot  to  flood  with  a  ratio  of 
II  to  1 . 

Using  the  new  1000-watt 
( 3200-degrees  K)  tungsten-halo- 
gen "quartz"  single-ended  frosted 
lamp,  the  fixture  operates  directly 
from  120  volts.  AC  or  DC,  with- 
out boosting.  The  Super-Beam 
"1000"  produces  50  to  560  foot- 
candles  at  20  feet  from  flood  to 
spot  focus  positions.  Two  and 
four-leaf  barndoors  rotate  360 
degrees  and  fold  flat.  Write: 
ColorTran  Industries.  Inc.,  1015 
Chestnut  St..  Burbank,  Calif. 
91502  for  descriptive  brochure.  • 
*        *        * 

Reeves  "Airmobile-Video  System" 
Available  for  Worldwide  Rental 

■:  A  portable  color  videotape  pro- 
duction system  with  cameras,  ef- 
fects, controls  and  monitors  all 
packed  into  standard  jet  air-freight 
containers  was  demonstrated  to 
producers  and  sponsors  on  October 
3  at  the  Americana  Hotel.  New 
York,  by  Reeves  Sound  Studios. 

The  Airmobile-Video  System  is 
designed  to  be  able  to  reach  any 
jet  port  in  the  world  within  a  24- 
hour  shipping  period.  On  arrival, 
the  packages  fit  into  any  van-type 
rental  trucks  available  world-wide. 
Thus,  producers  can  use  videotape 
at  locations  unreachable  by  trailer- 
truck  units. 

The  System  has  three  basic  types 
of  modules:  camera  units,  switch- 
ing and  monitoring  units  and  video 
tape  recorder  units. 

These  basic  modules  go  together 


F&B 'Ceco  videotape  camera  system 

inch  monitor  by  the  videotape  re- 
corder, and  a  23-inch  auxihary 
monitor  for  both  actual  shooting 
and  playback  viewing. 

Emeritz  notes  that  "this  is  the 
first  time  a  BNC  Reflex  has  been 
converted  for  VTR,  with  full  lens 
interchangeability."  He  explained 
that  "the  entire  system  is  com- 
pletely flickerless,  since  the  F&B/ 
Ceco  BNC  Reflex  features  a 
beam-splitter  rather  than  a  mirror 
shutter.  Previous  systems  using  an 
adjacent  VTR  camera  were  not 
capable  of  recording  zoom  shots 
as  our  new  through-the-lens  sys- 
tem does." 

In  addition  to  the  \'TR,  this 
same  BNC  Reflex  was  also  con- 
verted for  Techniscope  —  another 
"first"  for  the  eni;ineering  skills 
of  F&B  Ceco's  35-man  camera 
modification  shop.  The  special 
VTR-BNC  Reflex  camera  system 
is  now  available  for  rental  to  all 
F&B /Ceco  customers.  • 

*        *        • 

Pro-Gramo  UN- 100  Adds  Taped 
Sound  to  Filmstrips,  Slides 

"  A  new  tape  cartridge  system. 
Pro-Gramo  UN- 100.  for  use  with 
any  filmstrip  or  slide  projection 
(with  provision  for  remote  control 
operation )  has  been  introduced  by 
Ehrenreich  Photo-Optical  Indus- 
tries, Inc.  of  New  York.  • 


in  a  "building  block"  technique  t 
give  any  combination  of  1-6  can 
eras  and  0-2  tape  recorders.  Eac 
combination  is  complete  with  a 
necessary  generators,  cables,  mike 
tripods,  air  conditioning,  etc.  fi 
full  plug-together  convenience. 

General  specifications  of  the 
tem  include  Norelco  Plumbico 
color  cameras  with  Taylor-Hobsc 
21-210  mm  zoom  lenses;  Anipc 
VR2000  recorders;  Nagra  aud, 
recorders;  extensive  switchin 
audio  and  video  control  mechai 
isms;  Onan  15  KW  power  gene 
ators;  and  combination  air  cond 
tioning  and  heating  units. 

The  Airmobile- Video  System 
available  from  Reeves  Sound  Sti 
dios  in  New  York  on  a  rental  baM 


nglj 


GE's     axial     Quartzline     pro/ei 
lamp  puts  4  elements  in  one 

GE  Photo-Lamp  Announces  SingI 
Unit  Projection  Light  System 

*  A  new  projection  light  sy^ 
combining  lamp.  condenser-reliL 
tor,  lampholder,  and  socket  in 
single    unit    was    introduced    ' 
month    by    the    General    Ele^ 
Photo  Lamp  Department.  The  i 
axial    Quartzline    lighting    sy-i 
fits   within   a   two-inch   cube   ai  , 
features   a   powerful   quartz   Ian  | 
the  size  of  a  jelly  bean. 

Six  low-voltage  models  a 
available;  except  for  a  24-\o 
200-watt  unit  designed  to  projc 
films  in  airliners,  all  are  21-vt 
150-watt  systems.  According 
Lester  W.  Dettman.  general  ma 
ager  of  the  Photo  Lamp  Depai 
ment.  the  new  long-life,  hig 
brightness  units  "offer  a  wi 
scope  of  potential  applications,  i 
eluding  I6mni  and  8mm  projc 
tors.  " 

Model  EJV  is  already  bei 
used  in  the  Technicolor  "lOOi 
8mm  cartridge  sound  projectc 
model  EJS  is  used  in  the  Java 
8mm  cartridge  rear-screen  soui 
projector. 


BUYERS    LOOK   TO    BUSINESS   SCRE 
FOR    THE    FINEST    IN    A-V    PRODUC 


BUSINESS    SCREE 


Tews  Along  the  A-V  Production  Lines 

':  The  Howard  A.  Anderson  Company  and  Consolidated  Film 
industries  have  jointly  announced  development  of  a  new  tech- 
jique  for  printing  dupe  negatives  of  film  involving  fades,  lap 
lissoh  es  and  other  optical  effects  which  have  the  same  quality 
if  the  original  negatives.  Heretofore,  according  to  CFI,  there 
las  been  significant  loss  of  quality  in  such  dupes  and,  as  a  re- 
iilt.  in  the  final  prints.  The  new  technique  also  allows  for  faster 
klucrv'  prints  to  customers  since  they  are  made  by  the  single- 
trip  process  rather  than  by  the  A  and  B  method.  This  is  also 
aul  to  significantly  reduce  costs.  The  new  technique  was  con- 
ti\ id  b\'  Darrell  .\ntlerson,  vice-president  of  the  Anderson 
.impanv  and  developed  jointly  with  Roger  Richardson  of  Con- 
iliihitcd    Film    Industries. 

O  O  O 

W'olper  Productions  has  been  commissioned  bv  the  Bank  of 
.iiierica  to  produce  a  half-hour  documentary  on  California. 
Ill  institutional  film  will  be  shown  to  the  Bank's  30,000  state- 
!(l<  employee  family  and  will  subsequently  be  made  available 
I  schools  and  civic  groups.  Alan  Landsburg,  W'olper  executive 
K I -president  in  charge  of  documentary  and  film  production, 
ill  be  executive  producer  of  the  film.  Wolper  institutional 
nd  industrial  film  activities  are  headed  in  New  York  by  Mel 
,ondon. 

e  o  o 

King  Screen  Productions,  Seattle,  has  been  awarded  four 
lort  color  documentary  films  bv  the  U.  S.  Information  Agency, 
he  films  will  focus  attention  on  topical  northwest  subjects, 
inging  from  the  cultural  scene  to  Americana.  Robert  McBride, 
rKiimentarv  div ision  manager  for  King  Screen,  is  the  director. 

j  o  e  e 

(  nrporate  name  change:  Concord  Electronics  Coqjoration, 
J1--  Angeles,  has  re-named  its  Industrial  Products  Division  to 
oinord  Conununications  Systems.     Tlie  new  name  will  cor- 

iK  identif)'  the  division  as  a  systems-oriented  organization 
I  the  field  of  advanced  electronic  communications,  according 
i   \rthur  D.  Gaines,  director  of  marketing  for  the  company. 

o  o  o 

Wonietco  Enterprises,  Inc.  (Reela  Films.   Miami)  has  pur- 

I  c  ■  (1  the  assets  ol   National  Studios,  Inc.  and  an  affiliated 

rn.  Professional  Color  Services,  Inc.,  New  York  City-based 

Aion  .slide  production  and  special  effects  companies  serv- 

•  levision.  ad  agencies  and  industrial  a-v  users.  Operations 

!  tiir  companies  will  be  set  up  as  a  new  division  for  Wometco. 

I  ,nl(d  by  general  manager  .\rthur  J.  Rosenberg  and  sales  man- 

,;(  I  Lee  Dresner  as  executive  vice-president  and  vice-president 

1  I  111'  two  coqiorations  which  form  the  new  division.  The  55- 

ild  National  Studios  is  one  of  the  world's  largest  produc- 

r'  111  .slides,  including  among  its  clients  the  .\BC  and  CBS 

'levision  networks  as  well  as  industrial  firms  and  agencies. 

0  e  o 

Ccnarco,  Inc.,  maker  of  high-intensity  lighting  equipment 

'  irge  slide  projectors  used  by  industrv',  institutions,  tele- 

.  :i  stations  and  govenmient,  has  moved  its  plant  to  15-58 

[J7th  Street,  College  Point,  New  York.  Tlie  new  plant  is  shared 

''   its  parent  company.  Robins  Industries  Corp.,  and  gives  the 

1  total  of  .50,0(X)  square  feet  of  production  and  office  fa- 

■>.  Th<-   new   plant   increases   facilities  vitally   needed  by 

iico  to  meet  increasing  product  demand. 

o  o  o 

Mack  Swain  Productions.  Inc.  announces  the  opening  of  the 

^^  Fiorid.i  I'iini  Studio  Building,  housing  a  sound  stage,  edit- 

i.:  rooms,  offices,  dressing  and  camera  rooms,  at  1 185  Cattle- 

■  '■■>  IU)ad,  Sara.sota,  Florida.  Facilities  will  provide  out-of-state 

ucers  with  the  latest  in  staging  and  equipment.  • 


INTRODUCINC  THE  NEW 


DuKane"Super-8" 


DuKane 


SOUND 
PROJECTOR 

.  .  .  the  only  Super-8 
projector  that  offers 
magnetic  recording 
and  playback,  plus 
optical  sound  repro- 
duction— a  preci- 
sion-made unit  with 
automatic  threading, 
quartz  iodine  lamp, 
solid  state  amplifier. 
A  professional  qual- 
ity machine  that  is 
easy  to  operate. 

WRITE  ton  COMPIHE 
INFORMATION 


DUKANE     CORPORATION 

AUDIO-VISUAL   DIVISION 
St.  Charles,  Illinois  60174  /  Dept.  BS-107A 


Next  month's  feature:  the  1968  Buyers'  Guide  to  Film/Tope  Produc- 
tion &  Processing  Services!  Your  exclusive,  detailed  listing  pages  provide 
essentiol  data  on  leading  film  and  filmstrip  laboratories,-  sound  recording 
services;  music  and  stock  shot  libraries,-  notional  film  distributors;  film 
storage  and   handling  services;  optical  effects;  specializing  screen  writers. 


Or  heavy,  or  complicated.  Just  rugged 
and  reliable.  Like  the  new  Bauer  P6. 
The  most  compact,  lightweight,  auto 
matic  16mm  projector  on  the  market. 
From  one  of  the  world's  largest  manu 
tacturers  of  professional  projection 
equipment. 

The  P6  delivers  everything  you  want  in 
3  school,  business  or  industrial  pro- 
jector. All  packed  into  32  pounds  ol 
failsafe  engineering  (including  15  watt 
amplifier  and  built  in  speaker).  Thread 
ing  IS  automatic  and  foolproof.  Just 
insert  the  leader  and  push  a  button. 
You  get  both  optical  and  magnetic 
sound  reproduction,  plus  magnetic  re- 
cording (even  sound-on  sound).  Sepa- 


Workhorses 
don't  have 
to  be  ugly. 


rate  bass  and  treble  controls  permit 
adjusting  sound  for  maximum  fidelity. 
The  P6  has  a  sharp  fl.3  lens  and  pow- 
erful 250  watt  quartz  iodide  lamp  that 
team  up  for  brilliant,  true  color  projec- 
tion. Its  2000  foot  capacity  can  be 
extended  to  4000  feet,  with  optional 
accessory  arms.  Other  accessones  in- 
clude dynamic  microphone,  accessory 
speaker  system  and  a  choice  of  lenses 
from  25mm  to  75mm. 

You  don't  have  to  be  afraid  of  the 
price,  either. 

Less  than  $1250  with  50mm  fl.3  lens. 
2000  ft.  capacity.  Also  available  with 
GE  Marc  300  lamp  and  power  supply 
for  large  auditoriums  where  longer 
throw  and  larger  pictures  are  desired. 
Allied  Impex  Corp..  300  Park  Ave. 
South.  New  York.  N.  Y.  10010. 
Chicago.  Dallas.  Los  Angeles. 

Roiior  DR  Automatic  16min 
DdUCI    ru  portable  sound 
projector 


UMBER    E    •    VOLUME    28 


89 


Ektachrome 

MO¥IOH 
PIC¥URE 


same  day 

DEVELOPING 
and  PRINTING 
ON  ALL 

Overnight  on  35 


WRITE,  PHONE,  CABLE 

bebell 

MOTION  PICTURE  DIVISION 

108  West  r4)h  9      'iev;  "fort  lOOIl 

PHOISIE:  1212)   924-8573 

CABLES:  LABSBEBELL.  N.Y. 

for  NEW  1967  Price  List  C-10. 


IBrnm  FILM  PROTECTION 

with  genuine  HBEJffiJLT  siiipping  cases 


SOLD 
I  through 
LEADING 
DEALERS 

everywhere 


Look  for  this 
TRADE-MARK 
on  every 
FIBERBILT 
case 


FIBERBILT  DIVISION  of  ikelheimer-ernst.  inc 

6:1    ■■.'     2611^  St      New  York.   NY.    10001    •   Ocpt.  TF 


LISTING  SUPPLEMENT  TO  THE 

17th  Annual 
Production 
Review . . . 


Additional  producer  listings  submitted  since 
publication  of  the  1967  Annual  Edition: 
watch    for    supplements    in    later    editions. 


EVERETT  BLACKMAN   PRODUCTIONS 

1.54  East  Erie  St.,  Chicago,  111.  60611 
Phone:  (312)  787-7475 
Date  of  Organization;  December,  1966 
Everett  Blackman,  Producer/ Directm- 
Norman  L.  Corenon,  Associate  Producer 
Margaret  H.  Blackman,  Secretary 
Services:    Motion    pictures,    slidefilms,    creative, 
and  technical  writing  for  TV,  schools  and  indus- 
try', specialists  in  medical  sciences,   16mm  print- 
ing and  processing,  titles,  art  and  animation,  edit- 
ing,  sound   recording.    FACn-iriES:    Creative   de- 
partment; script,  art  and  animation;   16mm  pro- 
duction  equipment,   studio   or  location,   film   in- 
spection and  repair. 

RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictures:  Congenital  Anotnalies  of  the 
Ear  (Dept.  of  Otolarj'ngology,  Northwestern  Uni- 
versity); Congenital  Cliolesteatoma  (Otologic 
Professional  Associates,  S.C.,  Chicago).  Slide- 
film:  Goya  (Kings  College,  London.) 

ETF  PRODUCTIONS,   INC. 

640   Bizzell   Drive.   P.O.   Box  401,  Lexington, 

Kentucky  40.501 

Phone:  (606)  233-0627 

Date  of  Organization;  July,  1966 

Cecil  York,  President 

Peter  .\danick.  Vice-President 

Crant  R.  Erikson,  Secretary 

Floyd  A.  Kron,  Treasurer 
SER\acES:  Production  in  16mm  or  35mm.  b&w 
or  color,  including  photograph)-,  editing,  sound, 
conforming.  Production  of  industrial,  educational, 
documentar\,  T\'  commercials,  theatrical  shorts 
and  commercials,  public  relations  and  promotional 
films,  filmstrips  and  slidefilms.  Creation  of  idea- 
scripting  and  stor\boarding.  Facilities;  Produc- 
tion facilities  with  stage,  editorial  sound,  photo- 
graphic; 16mm  bfinv  reversal  laboratory;  8,  16, 
3.5mm  color  reversal  processing  and  printing. 
RECENT  PRODUCTIONS  AND  SPONSORS 
Motion  Pictires;  OCR  And  Print  Quality  (In- 
ternationa! Business  Machines).  TV  Commer- 
cials; for  Jerr\''s  Restaurant  (Henderson  Adver- 
tising); Trapp  for  Go\emor  (The  Pubhc  Rela- 
tions Center);  Webber's  Sausage  (G.  Henderson). 

KING  SCREEN  PRODUCTIONS 

320  Aurora  Ave.,  North,  Seattle,  Wash.  98109 

Phone:  (206)  MU  2-3555 

Date  of  Organization;  1966 

Roger  Hagan,  General  Manager 

Walter  Wagstaff,  Business  Hanager 

Robert  Penfield,  Sales  Manager 


Robert  McBride,   Production  Manager,  Docu 
mentaries 

Ralph  Umbarger,  Production  ManagfiT,  Com 
merciah 
Skhvices:   16mm  and  3.5mm  production  of  com'j 
nicrcial,   educational,   training,   documentary  ful|i 
color  processing  and  printing  of  Ektachrome  an(  1 
Eastman  color  negative,  titles,  art  and  animatioi 
Facilities;    28'   x   45'   with    14'    ceiling   studii 
16mm  and  3.5mm  camera  equipments,  8  editin 
rooms,  complete  sound  equipment,  dubbing  am 
mixing.  1000  sq.  ft.  business  offices. 
RECENT       PRODUCTIONS      AND      SPONSOR 
.Motion    Pictches:    Iluelga    (NET);    Alarketin 
On  Target  (Westinghouse  Electric);  Survivor  A 
One  O'clock    (U.S.   Coast   Guard);   A  Matter  t 
Time    (Port  of  Seattle);    1967  Highlights   (Por 
land  Rose  Festival  Association);  1967  Fund  Dm 
( U.G.N. );  1967  Playoffs  (Seattle  Hockey  Club; 
Traveler  (George  Carlson  &  Associates);  Advi.' 
and     Dissent      (Toyota      Motors);      Journe 
(  L'.S.I.A.)  Grade;  Fisherman  —  Jotimey  —  Buff 
(a  trilogy);  Napalm;  The  Golden  Calf  (un-spoi 
sored).  TV  Commercl^ls:  for  Marine  Electrolj 
sis    Eliminator    Co.;    Washington     Natural    G; 
Co.;  Space  Needle  Restaurant;  Bon  Marche;  N; 
tional  Lutheran  Council. 


NORTH   STAR  PRODUCTIONS,  INC. 

2201   Nicollet  Ave.,  South,  Minneapolis, 
Minnesota  55404 

Phone:  (612)  338-0609 

William  R.  Heideman,  President 

Morton  G.  Stone,  Vice-President 

Leigh  Kamman,  Account  Executive /Producet 

Ted  Higinbotham,  Editorial  Supervisor/ 
Producer 

Mrs.  E.  Shapiro,  Writer 

Charlotte  Beach,  Project  Coordinator 

.\lan  Forrest,  Art  and  Still  Photography 
Director 
Services:    Creative   staff  for  scripts,   storyboar 
music  scoring  and  the  production  of  motion  p; 
tures,    sound    slidefilms,    animation    and    grapli 
design,  sales  meeting  programs,  editing,   16  ar 
3.5mm  projection  and  interlock  screening;  c1os< 
circuit  television,  video-tape  productions  and  1' 
shows.    Facilities:    .\nimation    department, 
dio-stage,  16  and  35mm  editing  equioment. 
department.  Technicolor  1000  and  silent  pi^ 
tors    (distributors),   Shibaden   closed  circuit  ' 
\ision,     video-tape     and     \ndeo-tape     recor 
equipment     (distributors),     lighting     and     >' 
equipment. 

RECENT  PRODUCTIONS  AND  SPONSO 
Motion  Pictures;  Operation  Edith  (St.  I'.i 
Fire  &  Insurance  Co.);  Feed  and  Grain  Handh. 
with  the  Melroe  Bobcat  (Melroe  Manufactun 
Co.);  A  New  Face  (Gamble  Skogmo);  Goinp  ( 
(Onan.  Diraion  of  Studeb.iker  Co.)  SLroEFii.' 
Professional  Negotiation  (Iowa  State  Teaclu 
.Association). 


FILMSTUDIO   KURT  PIT  MULLER 
BENSBERG-FRANKENFORST 

506  Bensberg-Frankenforst, 

Eidechsenweg  8   10.  Koln,  Germany 
Phone:  Bensberg  64175 

Ser\tces:   Industrial,  educational  films,  featm 
advertising  films  for  cinema  and  T\'.  Facilitii 
Normal  and  trick  cameras,  micro  and  macro  fi 
apparatus   for   scientific   work,   two   trick   tabl 
rear-projection,     optical     printer,     cutting     f 
sound  recording,  studio,  auditorium. 
RECENT       PRODUCTIONS      AND      SPONSO 
Motion  Pictures:   Jedcr  siebcnte   (Gefahren   1 
Femmeldebau)       (Deutsche     Bundespost). 
Com.mercials;   for  .Aspirin;  Vistr;mi;   Reine-Li  ■ 
Reines     \\'asser     ( Farbenfabriken     Ba\  er     .A( ; 
Tesamoll,  tesaband,  tesafilm  (P.  Beiersdorf  &  C| 
AG);  Tricks  u  Synchronisationen  (Westdeutsdf 
Rundfunk);  James  Tierleben    (Hessischer  Rui^ 
funk). 


70 


BUSINESS    SCRE  i 


OITINUED      FROM       PAGE       18) 

B'lion,  literature  and  customs. 
■s  Britain  from  the  sea  to  the 
Ijlands.  the  lake  countr>'  and  un- 
B/ettable,     exciting     glimpses     of 

cdon. 

•        •       • 

"A  YEAR  TOWARD 
TOMORROW" 

Sponsor:  Office  of  Economic 
Opponunity  (VISTA) 

toducer:  Sun  Dial  Films,  Inc. 
pis  great  film   tells  the  story  of 
individual  work  of  three  VISTA 
|inteers    against    inertia    hred    of 


he  15th  Columbus  Fihn  Festival  Awards: 

"DRLGS  AND  THE 
NERVOLS  SYSTEM" 

Produced  by  Churchill  Films 

•  A  definitive  study  of  the  nervous 
system  and  the  effects  of  various 
drugs.  A  general  information  film 
important  at  a  lime  when  the  misuse 
of  drugs  is  a  national  problem. 

•       •       • 

"EUROPEAN  CULTURE 

REGION: 
ITS  PEOPLE  AT  WORK" 

Produced  by  the  Ccntron  Corp. 
for  McGraw  Hill  Book  Co. 

•  A  superior  educational  film  that 
begins  with  a  sur\ey  of  the  devel- 
opment of  Western  culture  through 
Greek  and  Roman  influence;  the 
rise  of  the  city-states  and  eventual 
formation  of  sovereign  nations. 

«       •       • 

"THE  FAIR- 
JOY  OF  SEVILLE" 

Produced  by  the  Centron  Corp. 
for  McGraw  Hill  Book  Co. 

•  This  cultural  relations  study  film 
visits  Seville  during  that  city's  famed 


i  1    \  olunteer    Karen    .Murkett    in 

/:   ".\    Year    Toward    TomorrotL." 

((rations  of  poverty.  The  film 
M  to  the  locales  to  describe  the 
itration  as  well  as  the  determina- 
Ol  and  hope  experienced  by  these 
ecated  volunteers. 


I  jtTATUETTE  .AWARDS  TO 
■  )N-SPONSORED  PICTURES 

"BEETHOVEN: 
9RDEAL  AND  TRIUMPH" 

'  Distributed  by  the 
I^raw-Hill  Book  Co.  (Text  Films) 
lamatic  e.xcerpts  from  the  music 
V  lilc  of  Beethoven  are  portrayed 
'  color  and  sound,  using  as  a 
he  expression  in  his  music 
.  „,  struggle  against  despair  at 
Wrowing  deafness. 


f¥T<JA>nN  BARR  LINDSEY" 

Produced  by 
I  iobert  Saudek  Avsociates.  Inc. 
Ii^newly-appointed  judge,  appalled 
the  treatment  being  meted  out 
|ivenile  offenders,  initiates  legis- 
tn  which  will  be  copied  around 
^world.   only   to   face  vilification 

'abuse  at  home. 

•        •       • 

■iUCKEYE  WONDERLAND" 

I  Produced  by  WBNS-TV 
r'illion  years  and  hundreds  of 
e  encompassed  in  this  out- 
■.niii;  travel  documentary  which 
tiduces  Central  Ohioans  to  the 
Jiad  natural  and  man-made  won- 
B  to  be  cnjoved  close  to  home. 

L         •  '  •     • 

CATARACT  EXTRACTION" 

(pnsor:  The  Ohio  State  University 
ji  medical   motion    picture   which 
<tils  operative   techniques. 


"The  Fair"  in  Set:  illv  lakes  viewers 
Id    this    colorful    old    Spani-sh    city. 

Fair.  Activities  during  that  period 
as  well  as  architecture  and  people 
are  pictured. 

•  •       • 

"FLIGHT  OF  BIRDS" 

Produced  by  Film  Associates.  Calif. 

•  This  beautifully-photographed  na- 
ture film  explores  the  flight  of  birds 
in  their  infinite  variety. 

•  •       • 

"A  FREE  PEOPLE" 

Produced  by  Wm.  I..  Hendricks 

•  The  story  of  the  nation  is  told  in 
film  and  folk  song  with  the  narra-  l 
tive  presented  in  lyric  form.  Carries  | 
from  the  founding  of  the  nation  to  ; 
outer    space    exploration.    Songs    by 
Peter.    Paul    and    Mary;    the    New 
Christy    Minstrels;    and    by    Gordon   , 
MacRae.  I 

•  •       •  I 

"FROM  HERE  TO  THERE" 

Sponsor:  Extension  Media  Center, 
The  University  of  California  1 

(descriptive  text  not  available) 

•  •        • 

(CONTINUED      ON      PAGE      72)    ' 


Quality  . .  • 

TIME  AFTER  TIME, 


IN  TIME 


at 


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SLIDE  PROJECTOR 
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This  professional  slide  projector  Model  SM3-6S  has  a  3.000  watt.  100  hour 
tungsten  lamp  and  projects  as  much  as  6.000  lumens  on  the  screen  Rear 
or  front  projection,  3'/*"  x  A'  slides,  glass  mounted  or  Polaroid 

Price  $1.914  00 


Ask  for  the  illustrated  Catalog 
which  describes  other  models  of 
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Projectors: 


•  SM3M  with  Manual  Slide  Changer 

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SUBSIDIARY  OF  ROSINS  ihDUSTRlCS  COttK 


VIMBER    6    •    VOLUME   28 


71 


■lATIONAl  DIRECTORY  OF  AUDIOVISUAL  DEAll 


EASTERN  STATES 

•   MARYLAND   • 

Stark-Films,  Inc.  (Since   1920) 

537    N.    Howard    St..    Baltimore, 
Md.  21201.  Phone:  305/539-3391. 


•  MASSACHUSETTS  • 

Cinema,    Inc.,    234    Clarendon    St., 
Botlon  02116. 


•  NEW  YORK  • 

Buchan  Pictures,   122   VV    Chippewa 
St.,  Buffalo  2.  N.  Y. 

Tbe  Jam  Handy  Organization,  1775 
Broadway,  New  York   10019. 
Phone  212/JUdson  2-4060. 

Training  Films,  Inc.,  ISO  West  S4th 
St.,  New  York  10019.  CO  5-3520. 

VifDal  Sciences,  S99BS  Suffem. 

•  PENNSYLVANIA  • 

Appel     Visual     Service,     Inc.,     12 

Eighth  St.,  Pittsburgh   15222. 

OKar  H.  Hirt,  Inc.  41  N.  11th  St. 

Philadelphia,  19107.  Phone:  215/ 

923-0650. 
J.  P.  Lilley  A  Son,  Inc.,  Box  3035, 

928    N.    Third    St.,     Harrisburg 

17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Colonial  Films,   71    Walton  St.,  N. 
W.,  JA  5-5378,  Atlanta. 


•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  715  Girod 
St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

CHICAGO  AREA 
Robt.    H.    Redfield,    Inc.,    S31     So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue.  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin.  Chicago  60645. 
Phone:  (312)  IR  8-9820,  and 
Two  equipment  rental  locations: 
571  W.  Randolph  —  AN  3-5076. 
G'Hareland:  6600  Mannheim  Rd. 
at  O'Hare  Inn  —  Phone  296-1037. 


72 


•  MICHIGAN  • 

Tbe  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
A-ve.,  Cleveland  44114. 

Iwyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA   • 

LOS   ANGELES   AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 
HO  6-1651. 

The  Jam   Handy   Orgunization,   305 

Taft   Building.    1680  N.  Vine  St., 
Hollywood   90028.   HO.   3-2321. 

Photo  &  Sound  Company,  5515 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  2 13/ Hollywood  6-7681. 

Raike   Company.   Inc.   A-V    Center, 

641    North    Highland    Ave.,    Lo.s 
Angeles  36.  933-7111  (A/C  213). 

SAN    FRANCISCO   AREA 

Photo  &  Sound  Company,   116  Na- 

toma    St.,    San    Francisco    94105. 
Phone:   415/GArfield    1-0410. 

.  COLORADO  • 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

•  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th     Ave.     Portland 
97214   Phone:   503/233-5621. 

•  UTAH  • 

Deseret  Book  Company,  44  East 
South  Temple  St.,  Salt  Lake.   10. 


Awards  at  Colunibu.s: 

(CONTINUED       FROM       PAGE       71) 

"GEORGE  MASON" 

Produced  by 
Robert  Saudek  Associates,  Inc. 

•  This  delegate  to  the  Constitutional 
Convention,  the  author  of  Virginia's 
Bill  of  Rights,  refused  to  sign  the 
Federal  document  because  it  did  not 
yet  contain  a  Bill  of  Rights  protect- 
ing the  individual  against  his  govern- 
ment. 

*  *        * 
"MICHELANGELO — 

THE  LAST  GIANT" 

Distributed  by  the 

McGraw-Hill  Book  Co.  (Text-Films) 

•  A  memorable  pictorial  and  drama- 
tic treatment  of  the  life,  times  and 
work  of  Michelangelo,  produced  to 
develop  an  appreciation  for  great 
works  of  art  and  to  encourage  un- 
derstanding of  tbe  art  of  today 
through  works  of  the  past. 

*  *       * 

"ODE  TO  AN 
UNCERTAIN  TOMORROW" 

Produced  by  Cinema  East  and 

Todd  Films  International,  for 

Georgia  State  Dept.  of  Education 

•  With  new  techniques,  original  mu- 
sic score  and  impressionistic  camera 
work,  this  film  probes  the  teacher 
shortage  in  America.  The  viewer  lis- 
tens to  ex-teachers  in  all  walks  of 
life  who  had  to  leave  tbe  profession 
for  various  reasons. 

*  *  ;(: 

"PARENTS  ARE 
TEACHERS,  TOO" 

Produced  by 
Hugh  and  Suzanne  Johnston 

•  This  film  describes  a  teacher's 
visits  to  homes  of  her  children  in 
Head  Start  classes  and  bow  she 
helped  build  confidence  and  trust 
to  improve  abilities  to  learn. 

"THE  RIGHTS  OF  MAN" 

Sponsored  by  the 

Mental  Health  Film  Board,  Inc. 

(descriptive  text  not  available) 

*  *        * 
"SOUTHERN  ASIA- 
PROBLEM  OF  TRANSITION" 

Produced  by 
Arthur  Barr  Productions.  Inc. 

•  The  young  nations  of  Southern 
Asia  are  confronted  by  many  com- 
plex problems  which  threaten  their 
survival;  focusing  on  Ceylon,  the 
film  explores  traditions,  attitudes 
and  conditions  influencing  the  mod- 
ernization of  ancient  cultures. 

*  *        « 

"TIME  TO  BEGIN" 

Distributed  by 
Colonial  Williamsburg 

•  Scenes  of  magnificent  Virginia 
countrvside    are    followed    by    harsh 


pictorial  evidence  of  man's  neji 
and  indifference,  leading  to  pollutj 
intolerable     slum     conditions, 
graveyards:      mutilated      land 
and  the  overwhelming  bombard 

of  bad  taste. 

*  ♦       * 

"YOUR  YARD — 
THEIR  SHEEP" 

Produced  by  Centron  Corporali" 
•  The   film   points  out  that  the 
zen    is    the   owner   of   vast   terr 
in  tbe  U.S.  known  as  Public  I 
Valuable    lands   are   being   nn- 
by  grazing  of  domestic  sheep  i 

pine  areas. 

•  «        * 

CERTIFICATE  WINNER^ 

i-r  A  partial  list  of  winnci 
certificate  awards  at  Colu: 
follows  in  these  pages: 

BUSINESS  AND  INDUSTRY 
All  on  a  Summer's  Day,  Spon 

by  the  Girl  Scouts  of  the  U 
Because  the  Bird  is  Butterball.  ^ 

sored   by   Swift   &  Co.;   pro 
by  Gilbert  Altschul  Production- 
Color,  Coverage  and  Compatib  v, 

Sponsored  by  Life  Magazine;  5. 
duced  by  Peckham  Productions,  i 
The    Comet    Trail,    Sponsored  |)i 

Comet  Industries;  produced  r 
Focus  Unlimited.  1 

Concrete's  Finest  Fifty  Years,  S)n 

sored    by    the    Portland    Cera 
Assn.;  distributed  by  Modern  Ik 
ing  Picture  Service. 
Containerization  Today,  Distrib  3 

by  Sterling  Movies.  (Basford  d 
venising). 
Credit,  Sponsored  by  Dun  &  B<i 

street;  produced  by  Audio  Proi 
tions.  Inc.  , 

Custom,    Sponsored   by   E.   T.    J 

wick  Mills;  produced  by  Katu 
Film  Prods. 
The  Darkening  Forest,  Sponsors )] 

Caldwell  Davis  Co.;  produced] 
Gemini  Films. 
The  Difference  is  You,  Producei) 

Filmack  Productions. 
Doorway    to    Hope,    Produced 

Robert  Davis  Productions. 
Double  Entry,  Produced  by  Frei 

Frechette  Productions. 
Dishwasher      Introduction,      19 

Sponsored  b\  Hotpoint  Co 
duced  by  Burl  Munk  &  Co. 
Economic  Education:  A  Part  oi 

Main,    Sponsored    by    the 
Council     on     Economic     Educa 
produced  by  Centron  Corp. 
E.S.S..  Sponsored  by  Western  1 

trie;   produced   by   Pelican   F 
51st  Indianapolis  500,  Producei 

Dynamic  Films.  Inc. 
Giants  in  the  Valley,  Sponsorei 
.American    Pipe    &    Construe 
Co.;  produced  by  John  J.  Hem 
Pictures. 

Giant  That  Never  Sleeps,  Spons 
b\    Rohm  &  Haas  Company. 
(concluded  on   last  page 


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RECORDED  PUBLICATIONS  LABORATORIES 
1508  Pierce  Avenue.  Camden.  N.  J.  08105 


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^ 


THE  EDITORIAL  VIEWPOINT: 


(CONTINUED  FROM  THE  PRECEDING  PAGE  16) 

Eighth  in  Network  of  "Skijport  Cinemas'' 
!\'otf  Open  at  Detroit  Metropolitan  Airport 
The  eighth  Skyport  Cinema  has  been  opened 
by  Modern  Talking  Picture  Service,  Inc.  at 
the  Detroit  MctropoMtan  Airport.  Aiming  to 
c*)niplete  25  of  these  film  theatres  at  major 
airports   throughout   the    U.    S..    Modem   also 


Interior  view  oj  l<ili  st  Mud,  rn  ^l<yporl  Cine- 
mii.   now  open   at   Detroit  Metropolitan  Airport. 

opened  its  seventh  "movie  lounge"  for  wait- 
ing air  line  passengers  at  the  Seattle-Tacoma 
International  Airport  earlier  in  the  year. 

The  other  six  "show-cases"'  for  sponsored 
films  are  at  Atlanta,  Cincinnati.  Cleveland, 
Denver,  Kansas  City  and  Minneapolis-St. 
Paul.  Films  are  viewed  by  influential  air  trav- 
elers (sec  pictures)  in  comfortable  waiting 
room  lounges.  It's  a  natural  outlet  for  all  kinds 
of  pictures,  including  travel,  fashions,  home 
and  office  equipment  .  .  .  you  name  the  things 
which   men   and   women   who  use  the  airlines 

need! 

*        *        * 

Brithh  Supermarket  Chain  Installs  T.V. 
Monitors  to  Show  Commercials  to  Shoppers 
British  housewives  will  be  shopping  by 
television  in  a  hundred  supermarkets  of  the 
Tcsco  chain,  one  of  that  nation's  largest.  A 
unique  closed-circuit  videotape  system  will  be 
activated  in  December  by  Television  Applica- 
tions Ltd.,  a  London  firm.  Ampex  videotape 
equipment  will  feed  specially-developed  prod- 
uct commercials  to  shoppers  through  televi- 
sion receivers  located  in  each  of  the  stores. 
126  Ampex  VTR-7003  videotape  recorders 
are  involved  in  this  installation  —  the  largest 
single  order  for  equipment  of  this  type  ever 
received  by  that  company. 

Six  well-located  television  monitors  will  dis- 
play the  commercials  at  convenient  locations 
within  each  of  the  stores.  Each  of  these  will 
be  shown  an  average  of  28,800  times  within 
a  two-week  period,  at  a  cost  of  $2,800.         • 


35mm  color  slide  DUPLICATING 

9';C  each,  12  or  more  of  a  view. 
Filmstrips  from  35mm  slicies,  8c 
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SampU     tlido.     filmitrip     clipping,     pric*     folder     (r»« 

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1  he  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing of  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  to  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 

NEW  YORK  •  HOLLYWOOD 
1 0023       90038 


a  color  movie 
from  slides  &  type? 


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art,linncli|iS| 

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to  voitxv  iiiiisic, 
I  soiiii«l  effects  i 


MBER    6    •    VOLUME    28 


IS 


The  15th  Columbus  Film  Festival  Awards: 


(CONTINUED       FROM       PAGE      72) 
The  Grain  Merchants,  Sponsored  by 
Bunge  Corporation;  distributed  by 
Sterling  Movies. 

If  It's  Borden's,  Sponsored  by  Bor- 
den Chemical  Co.;  produced  by 
Murray  Hill  Productions. 
Information  Explosion,  Produced  by 
Dynamic  Films  for  Cowles  Com- 
munications. 

In  Touch  With  Tomorrow.  Spon- 
sored by  the  First  National  Bank 
of  Minneapolis;  produced  by  Em- 
pire Photosound,  Inc. 
Ifs  Called  Motor  Oil,  Sponsored  by 
Shell  Oil  Co.;  produced  by  Dan 
Hess  Productions. 

The  Key,  Sponsored  by  Texaco,  Inc.; 
produced   by  Audio  Productions. 
Kids  and  Cookies,  Sponsored  by  Na- 
tional   Biscuit    Co.;    produced    by 
Audio  Productions. 
Make  the  Best  of  If,  Sponsored  by 
International    Harvester;    distribu- 
ted by  Farm  Film  Foundation. 
Making    Friends    Is    Our    Business, 
Sponsored    by    Anheuser    Busch; 
produced   by   Bart-o-Rama   Produc- 
tions. 

The  Managerial  Revolution,  Spon- 
sored by  the  National  Industrial 
Conference  Board;  produced  by 
Henry  Strauss  &  Co. 
The  Man  from  A.U.N.T.I.E.,  Spon- 
sored by  Insurance  Information 
Institute;  produced  by  John  Suther- 
land Productions. 

A  MiUion  Mouths  to  Feed,  Spon- 
sored by  the  H.  J.  Heinz  of  Can- 
ada; produced  by  Moreland  Latch- 
ford  Productions. 

More  Than  a  Living,  Sponsored  by 
American  Telephone  &  Telegraph 
Co.;   produced   by  John   Sutherland 
Productions. 


Movin',  Sponsored  by  the  Canadian 

National    Railways;    produced    by 

Peterson  Productions  Ltd. 

The  Nature  of  Fire,  Sponsored  by 
the   Fire   Protection   Association. 

Newfoundland  Trophy  Trip,  Spon- 
sored by  International  Harvester; 

produced  by  Victory  Films. 

A  New  Way  to  Set  Type,  Sponsored 
by  IBM  Corp.;  produced  by  Peck- 
ham  Productions. 

Next  .  .  .  The  Men,  Sponsored  by 
Hughes  Aircraft   Company. 

Pageant  of  Promise,  Sponsored  by 
General  Motors  Corp.;   produced 

by  GM  Photographic. 

Patterns  of  Time  .  .  .  The  Hardwood 
Story,     Sponsored    by    the    Fine 

Hardwoods  Association/The  Hard- 
wood Plywood  Manufacturers  Assn.; 

produced  by  33   Productions. 

Fitter  Patterns,  Sponsored  by  Science 
Research  Associates:  produced  by 

Morton  Goldsholl  Design  Associates. 

Puerto  Rico  Means  Business,  Spon- 
sored by  Commonwealth  of  Puerto 

Rico;  produced  by  John  J.  Hennessy 

Pictures. 

The  Quest  for  Perfection,  Sponsored 
by     the     Rubber     Manufacturers. 

Inc.;  distributed  by  Sterling  Movies. 

Ready  on  Arrival,  Sponsored  by 
Grumman     Aircraft     Engineering 

Corp. 

Return  Journey,  Sponsored  by  the 
United  Kingdom   Atomic  Energy 

Authority. 

Right  the  First  Time,  Produced  and 
sponsored  by  the  U.S.A.F.  1352nd 

Photographic  Group. 

San  Diego:  The  Most  Important  Cor- 
ner, Produced  and   sponsored   by 

Copley  Press/Prods. 


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Self-Portrait,   Sponsored   by    Merck, 
Sharpe   &    Dohme;    produced    by 
Vision  Associates. 
Seven   Keys   to   Greater   Creativity, 

Sponsored  by  Johnson  Wax;  pro- 
duced by  Flagg  Films. 

The  Shape   and   the   Future,   Spon- 
sored by  the  American  Can  Co.; 

distributed  by  Modern  Talking  Pic- 
ture Service. 

Simply     Beautiful,     Sponsored     by 
Avon  Products,  Inc.;  produced  by 

Peckham  Productions. 

The   Sky   Is   Yours,   Sponsored    by 
Champion  Spark  Plugs;  produced 

by  Sound  &  Scene,  Inc. 

Small   Miracle,  Sponsored   by   IBM 
Corp.;  Produced  by  Henry  Strauss 

&Co. 

Somewhere   in   Between,   Sponsored 
by  the  Texas  Girl  Scout  Council. 

Steel    is    a   Farmer,    Sponsored    by 
American  Iron  &  Steel  Inst.;  pro- 
duced by  Basford,  Inc. 

Table  Talk,  Sponsored  by  Sealy,  Inc.; 
produced  by  Burt  Munk  &  Co. 

They  Called  the  Island  Long,  Spon- 
sored by  the  Long  Island  Lighting 

Co. 

The  Third  Killer,  Sponsored  by  Di- 
vision   of   Safety    Ent.;    produced 

by  Edcom  Productions. 

A  Touch  of  Diamonds,   Sponsored 
by  Norton  Co..  produced  by  Bay 

State  Film  Prods. 

Visual    Aids,    Distributed    by    Mod- 
ern    Marketing     Programs:     pro- 
duced by  Stewart  Films  (London). 

We're   on   Our  Way,   Sponsored   by 
the    Coca-Cola    Co.    &    Eastman 

Kodak;  produced  by  The  Jam  Handy 

Organization. 

Window   on   the   World,   Sponsored 
by  Time,  Incorporated. 

Without  Fail,  Sponsored  b%  the  Bell 
System;  produced  by  Audio  Pro- 
ductions. 

The    Wonder   of   Water,    Sponsored 
by  the  American  Waterways  Op- 
erators; produced  by  The  Jam  Handy 

Organization. 

The  Year  of  53  Weeks  —  U.S.  Air 
Force  Supersonic   Pilot  Training, 

Sponsored  by  the   U.S.A.F.    1352nd 

Photographic  Group. 

Yoo  Hoo  I'm  a  Bird,  Sponsored  by 
United    Air    Lines;    produced    by 

Summit  Films. 

You  and  Office  Safety,  Sponsored  by 
Xerox   Corporation;    produced   by 

Holland   Wegman    Productions. 
*        *        * 

HEALTH,  SAFETY,  MEDICINE 
AND  MENTAL  HEALTH 

An   Atmosphere   for  Therapy,    Pro- 
duced by  and  for  the  1350th  Mo- 
tion Picture  Squadron.  USAF. 
Basic  Techniques  of  Drownproofing, 

Sponsored  by  Water  Safety  Pro- 
grams; produced  by  Sun  Dial  Films. 
Becky,  Produced  and  distributed  by 

Stuart  Finley,  Inc. 


Charlie,   Sponsored   by   the   Fedi  | 

Aviation  Administration. 
ChUd  of  Darkness,  Child  of  Ligi, 

Sponsored  by  Foster  Parents  P.^; 
produced  by  Wilding,  Inc. 
Correction  of  Nasal  Deformity    ( 

Developmental  Prognathism,  Ii. 
duced  by  the  1350th  Motion  Pici( 
Squadron,  USAF. 
The  Day  the  Bicycles  Disapp 

Sponsored  by  AAA  Founda 
for  Traffic  Safety;  produced  by 
State  Film  Productions. 
The  Drag,  Produced  by  the  Nati 

Film  Board  of  Canada. 
The   Elusive   Enemy,    Produced 

Amram  Nowak  Associates. 
The  Health  Fraud  Racket,  Prodi 

by  Audio  Productions. 
Heart     Attack-Death-Life     Agi 

Sponsored    b\     the    Beck    H 
Foundation. 
Homefires,  Sponsored  and  prodi 

by  the  Mental  Health  Film  Bo 
Inc. 
In  Control,  Sponsored  by  GM-C 

rolet:  produced  by  The  Jam  Hi 
Organization. 
Life    and    Death    Relationships,  m 

Heart  and  its  Blood  Supply.    ->■ 
duced    by   the    Walter   Reed 
Research   Inst.,   Motion   Pictur 
vision. 
Mission  Safety  70,  Produced  h-   c 

1350th  Motion  Picture  Squai  a, 
USAF. 
Ocularmotor     Appaxia     (Acqi 

Produced  by  the  Motion  Pic 
Service  Branch.  Waller  Reed  A 
Research  Institute. 
One  Fine  Day,  Sponsored  by 

can   Heart  Association;  prodi 
by  George  Stoney. 
Osteoporosis  of  Aging,  Sponsore  b 

Sandoz,   Ltd.;   produced  by  Cl 
munication  Films. 
Point  of  View,  Sponsored  by  li 

dren's    Memorial     Hospital; 
duced  by  Jerome  Schulman,  M.I 
Quiet  Victory,  Sponsored  by  Ai'| 

can  Nurses  .Assn. /National  Le 
for    Nursing:    produced    by 
Associates. 
The   Rights  of  Age,   Sponsorei 

Pennsylvania  Office  of  AGIi 
produced  by  the  Mental  Health  ll 
Board,  Inc. 
The  Shelter:   Psychological   As)3 

of  Disaster  Nursing,  Produce  b 
ANA-NLN  Film  Service. 
Signs,  Signals  and  Safety,  Spons 

by  Louisiana  Highways  Dept.; 
duced  by  Avalon  Daggett  Pre 
tions. 

Six  Deadly  Sldds,  Sponsored  by 
erty  Mutual:  produced  by  D 

mic  Films.  Inc. 

Suicide  Prevention:  The  Physio 
Role,   Sponsored   by    Roche 

oratories;  produced  by  Visual 

ects  Films. 

(CONCLUDED       IN       NEXT       ISS 


f?ose5  ^^c  fed 


when  it's  processed  by 


\\A 


yib\€X 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54th  Street 

New  York.  NY.  10019 

JUdson6  0360 

Cable:  MOVIELAB    Telex:  12  6785 


^ 


Motion  pictures 


that  [>^(o)^[ 


;^[L 


Want  to 

motivate 

salesmen? 

Ask  the  help 
of  (or  call) 
The  Jam  Handy 
Organization. 


1 


TH£  JAM  HANDY  ORGANIZATION 

NEW  YORK     •     DETROIT        •        CHICAGO      •      HOLLYWOOD 
JUdson  2-4060   •   TRinity  5-2450   •    STa to  2-6757  .    HOUjrwcod  3-2321 


MOTION  PICTUBKS 
BUSINESS  THEATEB 
SLIDES  •  SLIDEFILMS 
TRAINING  AIDS 


>x-/^ 


USINESS  SCREEN 

GAZINE  •  NUMBER   7  •  VOLUME  28  •  1967 


The  1968  Buyer's  Guide  to  Film  Proruction  Services 

I  Boards 


'Z-M-. 


Next  summer  6  million  people 

will  start  out 
for  resorts,  motels  and  camps 


••■» 


^-\  1  •r-';*^ 


/v- 


and  end  up  at  the  movies 


They'll  be  watching  sponsored  films. 

At  more  than  1200  hotels,  motels  and  camps 
throughout  the  country  that  participate  in  our 
Resort  Cinema  program. 

Modern  provides  these  resorts  with  films  on 
sports,  travel,  fashion,  home  improvement  —  all 
sorts  of  interesting  subjects.  They're  shown  as  part 
of  the  regular  evening  recreational  activities. 

In  return,  these  resorts  provide  an  audience  of 
6  million  relaxed  and  receptive  vacationers.  Ac- 
tive, high  income  people  who  enjoy  and  appreciate 


informative,  entertaining  business  films. 

Will  they  see  yours? 

Summer  is  only  a  few  months  away.  Now  is  the 
time  to  find  out  how  your  film  can  reach  these 
moviegoing  vacationers.  (Or  to  see  a  producer 
about  making  a  film,  if  your  company  doesn't 
already  have  one.) 

Write  Modern,  the  world's  largest  distributor  of 
sponsored  films,  for  a  detailed  study  of  our  Resort 
Cinema  market.  We'll  also  tell  you  how  this  audi- 
ence can  be  watching  your  film  next  summer. 


MODERN  TALKING  PICTURE  SERVICE,  INC. 

1212  Avenue  of  the  Americas,  New  York,  N.  Y.  1 003 6 


Technicolor  has  an  instant 
movie  projector  for  every  need 


Technicolor  cartridge-loading  instant  movie  pro- 
jectors come  in  all  shapes  and  sizes,  and  with 
features  for  every  application.  All  feature  "instant" 


operation  —  just  snap  in  the  Magi-Cartridge'"  and 
turn  on  the  show.  Never  needs  rewinding  or  thread- 
ing. New  Super  8  and  Standard  8  mm.  too! 


1.  Movie-Vision  viewer  shows  movies  on  TV  type  screen  without  darkening  room  2.  C106  flip-top  portable  case  with 
built-in  8  X  lO'/j"  daylight  projection  screen  3.  Heavy  duty  carrying  case  with  matte  white  screen  in  lid  4.  SIOOO  desk  top 
5  X  7  "  daylight  projection  screen  5.  Model  200.  8  mm  projector  combines  movies  with  single  frame  advance  for  pro- 
grammed instruction  6.  Economy  Model  500  — Technicolor's  lowest  cost  8  mm  projector  7.  Deluxe  Model  800  has  zoom 
lens,  retracting  cord,  and  other  conveniences  8.  Model  510  uses  new  Super  8  mm  film  to  project  brighter,  sharper  picture 
9.  Deluxe  Model  810.  Super  8  with  super  bright  light,  lamp  saver  control,  stop  motion   (Terhmcolor  .s  o  'pr\>^to'iy<)  irodp  mark  ) 


Technicolor 


COt^lVIERCIAL   AND    EDUCATIONAL    DIVISION 
1300  Frawley  Drive,  Costa  Mesa,  California  92627 


Send  for  FREE  information! 

Company  Name — 


Address  . 


City 

Your  Name 


-SUM. 


-Zlp- 


Tllie 


1 


u 


'SELLING 

IS 
MENTAL" 

18  Complete  Sales  Meetings 
Ready  to  Use- 
Stimulating— 

Keys  Men  Up  With 
New  Enthusiasm- 
Motivates  Them  to 
Greater  Sales  Efforts 


"SELLING  IS  MENTAL"  with  all  the 
advantages  of  audio  visual  to  communi- 
cate knowledge  and  understanding,  will 
add  zest  to  your  meetings,  start  them  off 
on  the  right  foot. 

The  men  will  gain  greater  confidence  in 
their  own  capacity  to  achieve  greater 
sales  goals,  by  learning  for  example: 
How  "To  Sell  the  End  Result  First" 
How  "Closing  the  Sale"  can  be  quite 
Sim  pie...  and  other  equally  important 
techniques. 

Easy  to  Administer. . .  because  everything 
has  been  done  for  you.  The  18  meet- 
ings are  programmed  in  detail  in  the 
"Leaders  Manual"  to  guide  you  easily 
through  each  lesson  perfectly. .  .with 
what  to  say,  what  to  do  and . . .  when. 

6  Color  Sound  Filmstrips. .  .to  demon- 
strate how  the  basic  techniques  of  sell- 
ing are  applied,  so  that  men  will  see  for 
themselves  how  to  achieve  greater  sales 
success. 

You  can  "judge"  program  before 
you  buy 

You  needn't  take  our  word  about  the 
benefits  of  "Selling  is  Mental!'  Our  pre- 
view offer  permits  you  to  "see"  and 
"judge"  for  yourself.  A  small  handling 
charge,  credited  to  the  purchase  price, 
allows  you  to  have  the  complete  pro- 
gram for  any  5  day  examination  period 
you  choose. 

MAIL  COUPON  TODAY ...  FOR  PREVIEW  OFFER 


Selling  Bureau 

A  DIVISION  OF  ROCKET  PICTURES,  INC. 


BETTER  SElllNG   BUREAU,   DepI    X-77 

1150   W.   Olive   Avenue 

Burbank,   California   91506 

We'd     like     to     hove     details    on     previewing 

filiKstrip     program:     "SELLING     IS     MENTAL." 

Nome    _ 

Address     

City  Stote Zip  Code  


Compotiy 


Title 


BUSINESS  SCREEN 

SotUi  aftd  S«cA*t*y4*eA  c^  '<So4ntt%u*t€<xUioi* 

Pre\/\ew   of  Editorial   Features:   Number  7   •   Volume  28 

Right  Off  the  Newsreel:  Brief  Reports  on  News  of  the  Month,  begin  on  4 
Awards  Report:  The   International  Film  and  TV  Festival  of  New  York:  10 
New  Audiovisuals;  Useful  Films  for  Business  &  Educational  Groups:  20 
Camera  Eye:  the  Editorial  Viewpoint  and  Commentary  of  the  Month:  26 
Sales  Training:  Borden  Chemical  Creates  a   Film   Sa'esmen  Can  Believe:  36 
Expositions:  Exhibitors  Shape  Plans  for  HemisFair  '68  in  Texas:  36 
Employee  Training:  VAST  System  Helps  Keep  Navy's  Aircraft  Flying:  40 
World  Screen:  the  Audiovisual  Scene  Overseas,  Notes  &  Commentary:  46 

Highlights  of  Featured  Articles  and  Special   Reports 
Film  Guide:  a  Listing  of  Important  Films  on  Air  Polution,  begins  on  page  55 
Employee  Relations:  Atlantic  Richfield  Shows  "The  Essential  Spark"  57 
Career  Guidance:  Ford  Shares  Job  Opportunities  in  Automotive  Service:  58 
International  Relations:  Sun  Oil  Lights  the  Long  Road  to  "Athabasca"  59 
Sales  Meeting:  Hesston  Synchronizes  Color  Slides  for  Windrower  Show:  60 
Media  Promotion:  Scholastic  Magazines,  Grit  Use  A-V  Presentations:  60 
Employee  Training:  Household  Finance  Presents  "The  Difference  Is  You"  61 
Meeting  Report:  Industry  Film  Producers  Hold  8th  National  Conference:  62 
Multilingual  Technique:   Film  Translation  for  "Meals  for  Millions":  70 

The  Buyer's  Guide  to  Film  Production  Services 
Film    Distribution:    National   and    International    Distribution   Companies:    32 
Film  Laboratories:  U.  S.  and  Canadian  Film  Laboratory  Listings  begin  on  75 
Specialized  Services:  from  Art  Animation  to  Videotape,  listings  begin  on  87 
Film  Writers:  Semi-Annual  Listings  of  Specialized  Writers,  begins  on  97 
Film  Manufacturers:  National  Offices  and  Regional   Representatives;   102 
Manufacturers  and  Distributors  of  Film  Production  Equipment,  begin  on  104 
Film  Laboratories  Abroad:   International  Listings  of  Labs  Overseas:  111 
Plus:  the  National  Directory  of  Audiovisual  Dealers:  110 


THE   STAFF   OF   BUSINESS   SCREEN 

Editor  &   Publisher    O.   H.  Coelln 

Eastern   Manager   Robert   Seymour,   Jr. 

Western    Manager    H.   L.   Mitchell 

European    Editor    Robinson   P.    Rigg 

Production   Manager    Mildred   Rosen 

Head.    Mail   Division    Herbert   Johnson 


Issue  Seven,  Volume  Tvfenty-Eight  of  Business  Screen  Mogozine,  published  Nov.  30,  1967.  Issued  8  times 
onnuolly  at  six-week  intervals  at  7064  Sheridan  Rd.,  Chicago,  III.  60626  by  Business  Screen  Magozines, 
Inc  Phone  BRiorgote  4-8234-5.  O.  H.  Coelln,  Editor  and  Publisher.  In  New  York:  Robert  Seymour,  Eostern 
Manager,  250  W.  57th  St.,  Phones;  Circle  5-2969.  JUdson  2-1957.  In  Los  Angeles:  H.  L.  Mitchell,  1450 
Lorain  Rood.  Son  Marino,  Calif.  Phone;  CUmberlond  3-4394.  Subscription  $3.00  o  yeor,  S5.00  two  years 
Idomesticj;  S4.00  and  $7.00  foreign.  Second  doss  postage  paid  at  Chicogo,  Illinois  ond  at  additional 
mailing  office.  Entire  contents  copyrighted  1967  by  Business  Screen  Magazines,  Inc.  Trodemork  registered 
U.S.   Potent   Office.    Address   oil   editorial   and   subscription   inquiries   to   the   Chicago   office   of    publication. 


BUSINESS  SCREEt 


nil 

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you  shoot  it-  leave  the  rest 
...to  bvron,  of  course 


/ 

byron  motion  pictures,  i22«  Wisconsin  avenue,  northwest,  Washington,  d.c  20007  .  teiephone  202.  federal  j.4000 


NUMBER  7  •  VOLUME  28 


right  off  the 


25  Industrial  Show  Producers 
Form   a   New    Trade    Association 

•"r  25  producers  of  industrial  siiows 
and  related  business  communica- 
tions media  liavc  organized  the 
Business  Communications  Pro- 
ducers Association,  Inc.  Elected 
president  of  the  new  group  is  A.  J. 
Pocock.  SCI  Division  of  Com- 
munications Affiliates.  Inc.,  New 
York  City. 

Other  officers  of  the  associa- 
tion include  Howard  Hoyt,  Wild- 
ing, Inc.,  as  vice-president;  Mike 
Stanley,  of  The  Jam  Handy  Or- 
ganization, Inc.,  treasurer;  Fred 
Pullen,  House  of  Shows,  secre- 
tary; and  David  Marshall,  Con- 
tempo  Productions,  assistant  sec- 
retary. Among  the  other  member 
companies  are  such  relevant  firms 
as  Fred  A.  Niles  Communications 
Centers;  Michael  John  Associates; 
Wernecke  Studios;  Bob  Lees  Pro- 
ductions, Inc.;  Depicto  Meetings, 
Inc.;  Muller.  Jordan  &  Herrick; 
Marketing  Concepts,  Inc.;  Jack 
Morton  Productions;  House  of 
Shows;  Michael  Brown  Enterprises; 
Show  Counselors,  Ltd.;  Kerba«y 
Co.;  and  Business  Theatre  Produc- 


tions, a  division  of  the  Display  & 
E.xhibit  Co. 

In  addition  to  promoting  the 
interests  of  producers  engaged  in 
this  activity,  the  association's  pur- 
poses note  that  it  is  "to  provide  a 
common  forum  for  its  members  in 
negotiations  with  labor  organiza- 
tions"; to  "establish  ethical  prac- 
tices;" and  "to  negotiate  for  its 
members  agreements  with  other 
organizations." 

"The  activities  of  our  industry 
know  no  national  boundaries"  ac- 
cording to  president-elect  Pocock, 
who  states  "our  eventual  goal  is 
an  international  organization  dedi- 
cated to  the  general  development 
and  growth  of  this  important  in- 
dustry." • 

*  *  * 

American  Color  Laboratories  Is 
Acquired  by  F&B/Ceco  Industries 

1<  All  stock  and  assets  of  Ameri- 
can Color  Laboratories.  Inc..  at 
1040  N.  McCadden  Place,  Holly- 
wood, Calif.,  have  been  acquired 
by  F&B  Ceco,  Inc.  One  of  the 
country's  newest  labs,  in  opera- 
tion less  than  two  years,  the  firm 
was  founded  by  Sherman  Grinberg 
who  now  becomes  a  vice-president 
of  F&B  /Ceco  Industries,  Inc.  He 
is  also  the  owner  of  the  Sherman 
Grinberg  Film  Library,  one  of  the 


largest  stock  (ilm  collections  in  the 
world.  Plant  manager  of  American 
is  Harvey  Gausman.  • 

*        *        * 

Atlanta  to  Host  an  International 
Film  Festival  on  April  8-l3lh 

Tj^iLM  Festivals  continue  to 
-'-  proliferate  in  the  United  States. 
Latest  to  enter  the  awards  arena 
is  the  Atlanta  International  Film 
Festival,  scheduled  to  be  held  in 
that  Georgia  metropolis  from  April 
8th  to  the  13th  at  the  Regency 
Hyatt  House  and  the  Roxy  Thea- 
ter. Films  produced  during  1967 
as  well  as  pictures  which  may  be 
premiered  at  the  festival  will  be 
accepted  up  to  February  15,  1968. 

This  new  competition  includes 
all  types  of  films:  features,  shorts, 
documentaries,  television  commer- 
cials and  experimental  films.  Grand 
award  (only  one  given)  will  be 
the  Golden  Phoenix  (the  Fire- 
bird symbol  of  the  city).  Special 
category  winners  will  receive  Silver 
Phoenix  awards.  Any  film  can  win 
the  Golden  Phoenix,  including  a 
TV  commercial,  as  the  organizers 
note  that  all  entries  are  given  an 
equal  chance  and  features  will  not 
carry  any  more  importance  than 
short  films. 

As  the  official  airline  of  the 
Atlanta  Festival,  Eastern  Airlines 


will  award  a  new  Ionosphere 
Award  for  the  finest  film  dealing 
with  flight,  any  category.  The  air- 
line will  publish  a  special  time- 
table of  service  and  flights  into 
Atlanta  during  Festival  Week.  The 
Regency  Hyatt  House,  official  resi- 
dence of  the  Festival  is  awarding 
the  Regency  Hyatt  Trophy  for  the 
finest  film  made  by  a  Southern 
USA  producer.  The  "Forward  At- 
lanta Award"  is  being  given  to  the 
best  picture  made  by  a  producer 
in  that  city. 

In  the  experimental  category,  a 
major  company  is  awarding  a 
16mm  motion  picture  camera  to 
the  winner,  in  addition  to  the 
Silver  Phoenix  prize. 

Award-winning  features  and 
short  subjects  will  be  screened  at 
the  Roxy  Theater  from  Monday 
(the  8th)  through  Friday,  the  12th 
of  April.  TV  commercials  and  ex- 
perimental films  will  be  shown  on 
April  12  and  13th.  The  awards 
dinner  will  be  held  Saturday  even- 
ing, April  13th  in  the  Regency 
Phoenix  Ballroom. 

70mm.  65mm.  35mm  and 
16mm  films  are  accepted  in  all 
normal  formats,  sound  or  sUent; 
sound  tracks  must  by  rule  be  mag- 
netic or  optical,  sound-on-film. 
Entry  fees  range  from  $150  for 
(continued    on    page    six) 


<JET  STOCK  'ROOTAGE 


*JET/PISTON/HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  Sc  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


Cleveland 

333-3500 

Denver 

398-4535 

Detroit 

963-9770 

Honolulu 

514-261 

Los  Angeles 

482-3620 

Washington,  D.C.              737-6830 

New  York 
Pittsburgh 
San  Francisco 

922-5225 
471-0700 
397-2620 

Write  for  catalog: 

UNITED  AIR  LINES  FILM  LIBRARY 

626  Wilshire  Boulevard 

Seattle 

682-3731 

Los  Angeles,  California  90017 

*Jet  mockups  for  interior  filming -New  York  City  and  Hollywood 


United  Air  Lines 


BUSINESS  SCREEN 


Mies  and 
films  for 
industiy 


INLAND  STEEL 

Eight  films  were  shot  simultaneously 
over  a  three-month  period.  Two  of 
the  films  are  over  25  minutes  in 
length.  One  is  an  Inland  sponsored 
educational  film  for  the  Bureau  of 
Mines;  the  other,  entitled  "Steel", 
a  sales  and  public  relations  film  for 
Inland's  own  use.  Six  sales  films  are 
10  minutes  in  length,  each 
describing  specific  Inland  products. 


AMERICAN  MOTORS 


A  dramatic  13-iniMut('  film  i-ntitlcd  "Skill  Takes 
The  Wheel"  brings  the  viewer  into  automobile 
danger  sequences,  complete  with  accident.  Then 
shows  how  danger  situations  should  be  handled. 
The  film  is  being  shown  to  club  groups, 
and  is  slated  r<ir  television  release. 


MOTION  PICTURES  FOR  THEATRE.  TELEVISION  AND  INDUSTRY  •  ANIMATION  •  TV  COM- 
MERCIALS &  SHOWS  •  SOUND  FILMSTRIPS  •  RADIO  COMMERCIALS  &  SHOWS  •  BUSINESS 
THEATRE     •     SALES  MEETINGS     •     COLLATERALS     ■     "PACKAGEO-  COMMUNICATIONS 


A.MERRAN  OIL 


One  of  two  films  shot  for  American 
Oil,  this  dealer  film  was  completed, 
from  shooting  to  answer  print, 
in  two  working  weeks.  The  shooting, 
featuring  Johnny  Morris  of  the 
Chicago  Bears,  was  completed  in 
a  day  and  a  half.  The  purpose  of  the 
film  was  to  explain  the  "Super  Pro" 
program  to  American  Oil  dealers. 


Fred  A.  Niles  Communications  Centers,  Inc. 


IN   CHICAGO;   1058  W.  Washington  Blvd.  312-738-4181 
IN   NEW  YORK:   108  West  End  Ave.  212-787-8770 
IN   HOLLYWOOD;   5545  Sunset  Blvd.  213-462-731 1 


NUMBKR  7  ■  VOLUME  28 


right  off  the 


(CONTINUED  FROM  PAGE  FOUR) 

features  to  $50  for  either  short 
subjects  or  documentaries  and  $20 
for  TV  commercials  or  experi- 
mental   films. 

J.  Hunter  Todd  is  executive  pro- 
ducer for  the  Atlanta  International 
Film  Festival.  Entrj'  forms  may 
be  obtained  by  writing  him  at 
Drawer  1325SK.  Atlanta.  Georeia 
30324.  '  . 

:^  *  * 

International  Quorum  of  Motion 
Picture  Producers  Elects  Klein 

■"■  On  another  organization  front. 
Walter  J.  Klein  has  assumed  the 
presidency  of  the  two-year  old  In- 
ternational Quorum  of  Motion  Pic- 
ture Producers,  succeeding  Graeme 
Fraser.  Crawley  Films  Limited 
vice-president,  in  that  post.  Klein 
is  president  of  the  film  company 
bearing  his  name  in  Charlotte, 
North  Carolina. 

I.  Q.  is  a  worldwide  network 
of  50  industrial  and  television  film 
producers  with  U.S.  members  in 
29  states.  These  companies  ex- 
change information  and  film  foot- 
age. Other  1968  officers-elect  in- 
clude  Matt  Farrell,   president  of 


Matt  Farrell  Productions.  New- 
York,  as  vice-president;  and  Jack 
R.  Rabius,  president  of  K&S  Films, 
Inc..  Cincinnati.  Ohio,  as  secretary- 
treasurer. 

Governors  who  complete  the 
board  of  l.Q.  are  Knut-Jorgen 
Erichsen.  Centralfilm  AS,  Oslo, 
Norway:  Jack  E.  Carver.  JPl.  Inc.. 
Denver.  Colorado:  and  Walter  G. 
O'Connor,  head  of  Walter  G. 
O'Connor  Co..  Harrisburg,  Pa. 
Klein  is  the  founder  of  1.  Q.  • 
*         *  * 

Television,  Film-as-Art  Honored 
at  San  Francisco  Film  Festival 

•  Top  awards  in  the  Television 
division  of  the  11th  Annual  San 
Francisco  International  Film  Festi- 
val were  won  by  the  ABC-TV 
network,  WCBS-TV  of  New  York 
and  the  National  Film  Board  of 
Canada.  The  Festival's  Golden 
Gate  Award  in  the  Film-as-Art 
division  went  to  an  animated  film 
from  Poland.  All  Are  Figures. 
directed  by  Stefan  Schabenbeck 
and  entered  by  Film  Polski. 

The  Golden  Gate  prize  for  tele- 
vision entertainment  was  given 
ABC's  filmed  program.  A  Christ- 
mas Memory,  written  by  Truman 
Capote  and  starring  Geraldine 
Page.  WCBS-TV  also^  earned  that 
honor  in  the  category  for  "televi- 


sion documentaries  produced  by  a 
single  station"  for  its  entry.  A 
Look  the  Other  Way,  a  photo- 
graphic study  of  the  idyllic  life  of 
advertising  man  turned  poet,  Peter 
Kane  Dufault,  a  modern  Thoreau. 

And  the  National  Film  Board  of 
Canada  took  first  honors  in  the 
category  for  a  "television  docu- 
mentary for  network  presentation" 
with  The  Tilings  I  Cannot  Change, 
a  memorable  piece  of  reportage  on 
the  entrapment  of  the  impoverish- 
ed. The  film  focuses  on  one  path- 
etically poor  family  in  Montreal. 

The  Silver  Award  in  Film-As- 
Art  was  given  Fred  Wardenburg 
and  Don  Lenzer  of  King  Screen 
Productions.  Seattle,  for  Have  You 
Heard  of  the  San  Francisco  Mime 
Troupe?,  a  film  about  San  Fran- 
cisco's band  of  troubadors  who 
perform  satirical  plays  in  the  pub- 
lic parks. 

Canadian  entries  took  honorable 
mentions  in  this  Golden  Gate 
Awards  category  as  Cityscape  by 
Ryan  Larkin  of  the  National  Film 
Board  and  High  by  Lawrence  Kent 
won  these  citations  at  San  Fran- 
cisco on  October  24.  • 

*        *        * 
"Films  of  the  Year"  Featured 
i-~  Next  month's  issue  will  feature 
our  review  of  "Films  of  the  Year." 


Invite  Entries  for  lOth  Annual 
American   Film    Festival   in    N.Y. 

■■>:  Entries  are  now  being  accepted 
for  the  American  Film  Festival, 
organized  by  the  Educational  Film 
Library  Association.  The  1 0th  an- 
nual event  will  be  held  May  28- 
June  1,  1968  in  New  York  City. 
Closing  dates  for  entries  is  Janu- 
ary 31.   1968.  • 

*        *        * 
January  15  Entry  Deadline  for 
TV/Radio  Commercials'  Festival 
"'r   Entry   deadline   for   the   Ninth 
Annual    American   TV/Radio 
Commercials  Festival  has  been  set 
for  January  15.  1968. 

The  Festival  has  been  designed 
to  award  special  recognition  for 
outstanding  local  and  regional  ad- 
vertising on  both  TV  and  radio 
during  the  past  year.  Judging  is 
performed  by  250  advertising  and 
production  professionals  on  ten 
regional  panels. 

Awards  will  be  presented  during 
a  two-day  program  at  Lincoln 
Center's  Philharmonic  Hall  on 
Tuesday  and  Wednesday,  May  21 
and  22.  1968. 

Additional  information  and  en- 
try forms  are  available  through 
the  American  TV/Radio  Commer- 
cials Festival,  6  West  57th  Street. 
New  York  10019.  • 


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Serving  Professional 
Film  Producers  Everywhere 


De  Luxe  Laboratories.  Inc.,  850  Tenth  Avenue.  New  York.  New  York  10019  (212)  CI  7-3220 
West  Coast:  1418  North  Western  Avenue.  Hollywood.  California  90027  (213)  HO  9-3141 

General  Film  Laboratories,  A  Division  of  De  Luxe  Laboratories,  Inc. 
1546  North  Argyle,  Hollywood,  California  90028  (213)  HO  2-6171 


NUMBER  7  •  VOLUME  28 


THERE'S  ONLY  ONE 

PROJR. 

FIRST 

CHOICE  OF 

PROFESSIONALS 


The  Pro-Jr.  line  of  tripods 
has  been  a  mark  of  excel- 
lence for  over  27  years. 
More  than  30,000  have 
been  sold  ail  over  the 
world. 


Write  for  detailed  specification  sheets 
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and  accessories. 


»85.00 


PRO-JR. 
ADJUSTABLE 
V-GROOVED 
TRIPOD  LEGS 

Constructed  of  hard  maple 
wood  with  aluminum  and 
steel  hardware.  For  use 
with  all  Pro  Jr.  tripod 
heads,  except  integral  ball 
joints.  The  "V"  groove  de- 
sign gives  almost  twice 
the  gripping  surface  as  be- 
fore and  greater  rigidity 
at  any  extension  is  as- 
sured. 


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7051  Santa  Monica  Boulevard, 

Hollywood,  Calif.  90038 

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FRICTION  HEAD 


The  new  Mark  )l  Pro  Jr.  Head  with  Teflon®  bearings  com- 
bines fluid-head  smoothness  with  the  fast,  free  move- 
ment of  a  friction  head.  Features  include  "T"  level; 
accessible  knob  for  mounting  camera;  adjustable  angle 
telescoping  pan  and  tilt  handle;  3  positions  for  attaching 
pan  handle;  tension  control  knobs. 

r,:n25.oo 


with  Pro-Jr.  $1  QC  HD 
V^Srooved  legs      J-ZJJ.UW 


PRO-JR.  FLUID  DRIVE  HEAD 

Just  as  the  original  Pro-Jr.  Friction  Head  was  a  world 
leader  in  reliability,  this  has  created  a  new  standard  for 
fluid  heads  in  the  motion  picture  industry.  Exclusive 
formula  of  silicone  fluid  assures  maximum  smoothness. 
Features  positive  grip  locks;  camera  balancing  and 
tightening  lever;  removable  pan  handle  adjusts  in  any 
position;  "T"  level;  accommodates  any  camera  up  to 
30  lbs. 

r,:  *350.00      v-orJrdrs  M20.00 


PROFESSIONAL  "BALANCED" 
TV  HEAD.  MODEL  "C" 

HEAVY  DUTY  MODEL  FOR 

CAMERAS  WEIGHING  UP  TO  135  LBS. 

Offers  smooth  tilt  and  pan  action,  perfect  balance.  Quick 
release  handle  locks  in  position.  Mechanism  is  enclosed,  rust 
proof,  needs  no  lubrication.  Has  tension  adjustment,  built  in 
spirit  level  and  telescoping  extension  pan  handle.  Slotted  tie- 
down  screw  counterbalances  camera  for  film  load  or  long  focal 
length  lenses.  Mounts  on  professional  type  or  all-metal  tripod. 

r,y '750.00 


PRO-JR.  ADJUSTABLE 

V-GROOVED 

BABY  TRIPOD  LEGS 

Specially  designed  shoe  and  spur  for  added 
sturdiness.  Constructed  of  hard  maple  wood 
with  aluminum 
and  steel  hard- 
[H^^  ware.    For    use 

with  all  Pro  Jr. 
tripod  heads,  ex- 
cept integral  ball 
joint. 

585.00 


PROFESSIONAL  ALL-METAL  TRIPOD 


Has  cast  top  flanges  and 
upper  leg  portion  made 
of  one  piece  aluminum 
alloy  casting.  Lower  legs 
are  IV2  inch  seamless 
steel  tubes,  hard  chromed 
to  prevent  corrosion. 
Calibrated  legs  slide  eas- 
ily and  have  tie  rods  to 
center  tube  for  auto- 
matic leveling. 

For  use  with  Model  "C" 
type  head. 


»350.00 


PRO-JR.  STA  SETS 

Prevent  the  tripod  from  slip- 
ping on  highly  finished  sur- 
faces such  as  marble,  tile,  etc. 
Especially  useful  where  limited 
space  prohibits  use  of  tri- 
angle. Installed  or  removed  in 
seconds  and  may  be  carried 
on  the  tripod  legs. 


SET  OF  THREE: 

V.50 


PRO-JR.3  WHEEL 
PORTABLE  DOLLY 

Features  single  positive  leg 
locl(  to  position  4"  wheels 
accurately,  two  position  locks 
at  each  caster  enables  oper- 
ator to  dolly  in  straight  line 
or  to  "free  wheel"  quickly. 
Collapses  into  easy  to  carry 
package.  *99.50 

HEAVY  DUTY  MODEL  W/ 
5  "  WHEELS:         »150.00 


MODEL  "C"  PRO-JR. 
METAL  COLLAPSIBLE 
TRIANGLES 

Insures  rigidity,  prevents  tri- 
pod legs  from  slipping.  Ad- 
justable feature  permits  ex- 
tensions of  triangle  to  vary  leg 
spread.  Collapses  for  easy 
portability.  Model  "C" 
with  leg  clamps.  ^39.50 
Model  "B"  without  leg 
clamps.  »32.00 


BUSINESS  SCREEN 


ARRIFLEX    at   work      —    one    of    a    series 


A   PRODUCERS   SIGNATURE   CORPORATION   PHOTO 


ARRIFLEXES  BY-THE-DOZEN 
HELP  FILM  TOURNAMENT  OF  ROSES  PARADE 


If  you  tried  to  rent  an  Arrifiex  in  Hollywood  on 
January  2,  1967,  chances  are,  you  were  out  of 
luck.  William  E.  Brusseau,  Director  of  Produc- 
tions for  Producer's  Signature  Corporation,  got 
there  first  .  .  .  cleaning  out  the  four  major  rental 
houses  in  the  area  to  equip  17  camera  crews 
covering  the  Tournament  of  Roses  Parade  in 
Pasadena. 

His  assignment:  five  separate  films  of  the  same 
event,  shot  by  seventeen  camera  crews,  each 
with  its  specific  areas  of  coverage  preassigned. 
Possibly  the  largest  number  of  individual  camera 
units  ever  to  work  under  a  single  director  at  one 
time. 

A  spectacular  subject!  Float  after  float,  each  cov- 
ered with  tens  of  thousands  of  roses  and  orchids, 
all  in  full  bloom.  A  cmematographers  dream. 

But  .  .  .  shooting  conditions  that  could  have 


turned  the  dream  to  a  nightmare!  As  Brusseau 
put  it:  "Because  we  were  following  objects  that 
moved  at  their  own  pace,  and  we  were  unable  to 
anticipate  exactly  what  their  movements  would 
be  .  .  .  the  elements  of  composition  and  focus 
became  critical.  If  either  parallax,  composition  or 
focus  are  not  perfect,  the  scene  must  end  up  on 
the  cutting  room  floor.  For  this  reason,  the 
throughthelens  viewing  provided  by  a  reflex 
camera  was  a  'must'— and  that  is  why  we  stan- 
dardized on  the  Arrifiex  camera.  It  proved  to  be 
an  ideal  solution  to  a  problem  which,  in  earlier 
years,  has  caused  us  serious  difficulty." 

Arrifiex  .  .  .  the  problem  solver!  Whether  you're 
shooting  roses  or  rockets,  missiles  or  microbes, 
Arrifiex  is  the  camera  that  will  help  you  do  the 
job  better,  easier,  more  profitably.  Whatever  your 
next  assignment,  vi/hy  not  put  Arrifiex  quality  to 
work  for  you. 


ARRIFLEX  CORPORATION  OF  AMERICA,  25-20  Brooklyn-Queens  Expressway  West.  Woodside,  New  York  11377 


NUMBER  7  •  VOLUME  28 


Tnternational  Interest  in  New 
-'■  York's  "International  Film  & 
TV  Festival"  hosted  by  its  sponsor. 
Herbert  Kosen.  was  well  rewarded 
when  two  of  that  competition's 
grand  awards  went  to  the  Rank 
Organization  of  London  and  Insel- 
Filni  of  Munich.  Other  principal 
honors  in  the  five  main  categories 
were  shared  by  VPl  of  New  York, 
WNBC-TV,  also  of  Manhattan: 
and  Bear  Films  of  Baldwin.  New 
York. 

The  Rank  Organization  won  top 
honors  for  the  E.\po  '67  widescreen 
film.  Man.  Ruler  of  the  Elements, 
sponsored  by  a  consortium  of  Ca- 
nadian steel  companies  and  pro- 
duced by  the  Short  Film  Group. 
The  film  was  judged  the  best  of  In- 
dustrial Film  entries.  Insel-Film 
was  the  winner  in  the  Cinema 
Commercial  category  with  SZ-11 
Luftbild.  produced  for  Suddent- 
scher  Verlag. 

Grand  Prize  to  WNBC-TV  Film 
A  Matter  of  Life  was  the  first 
place  winner  in  Public  Service  TV 
Programs,  winning  the  grand 
award  for  WNBC-TV  and  the 
sponsor.  Associated  Hospital  Serv- 
ice. 'VPI  scored  with  a  Timex  tele- 
vision commercial  as  the  best  in 
that  special  category.  The  Bear 
Film  award  was  given  for  a  film- 


International  Film  &  TV  Festival  Awards 

Overseas  Entrants  Take  Two  Grant]  Prizes  at  New  York  as 
Jnry  Awards   122   Medals   to   INlotiun   Pietiires   &   Filnistrips 

were  over  at  the  New  York  Hilton 
(Friday  evening.  October  20),  this 
privately-sponsored  festival  fol- 
lowed its  five  "Grand  Awards" 
with  17  "best"  Special  Awards,  80 
gold,  silver  and  bronze  medals  for 
industrial  motion  pictures  and  20 
gold,  silver  and  bronze  medals  to 
filmstrip  winners.  No  philanthro- 
pist or  commercial  jeweler  could 
ask  for  a  happier  affair.  But  the 
prize  list  makes  interesting  ref- 
erence material  with  some  obvi- 
ously outstanding  sponsored  film 
fare  recognized  by  what  must  have 
been  an  exceedingly  durable  jury. 

"SPECIAL  AWARDS" 

For  the  record,  here  are  the  Spe- 
cial Awards  given  at  New  York: 
for  the  "Best  Picture  of  a  National 
Theme"  to  the  U.  S.  Naval  Ship 
Missiles  Systems  for  Ready  for  To- 
morrow: for  the  "Best  Picture  in 
the  Treatment  of  an  Art  Subject' 
to  Rocinante  Sight  &  Sound  for 
Franklin  McMahon.  The  Artist  as 
a  Reporter:  for  the  "Best  Rendi- 
tion of  a  Concept"  to  BUI  Stokes 
Associates  for  This  Is  My  Hand, 


Herbert  Rosen  (/),  director  and  Iwst 
of  tlic  International  Film  &  TV  Fes- 
tival of  Neiu  York,  chats  tcith  Mr. 
and  htrs:  George  Wcyland  of  Filmcx 
at  these   recent  awards  ceremonies. 

strip  titled  The  Human  System. 

Raymond  Rohauer.  film  curator 
and  program  director  for  the  Hunt- 
ington Hartford  Museum  in  New 
York  was  the  chairman  of  the 
awards  jury. 

Before    its    awards    ceremonies 


sponsored  by  the  Baptist  General 
Convention  of  Texas. 

BASF  Colors  &  Chemicals  (Ger- 
many) won  the  "Best  Company 
Promotion"  medal  for  The  Time- 
less Track:  top  honor  for  "Best 
Artistic  Concept"  went  to  Rose- 
Magwood  Productions  for  Atha- 
basca, sponsored  by  the  Sun  Oil 
Conipany(  see  feature  in  this  is- 
sue); and  the  trophy  for  "Best 
Color  Effects"  went  to  Hayco.v 
Photoramic.  Inc.  for  Gardens  by 
the  Sea,  sponsored  by  the  City  of 
Norfolk.  Va. 

Honored  for  Sales  Presentation 

The  "Best  Sales  Presentation" 
award  went  to  Savage-Friedman. 
Inc.,  produced  for  RKO-WOR  and 
titled,  Hey  Media  Buyer.  Honors 
for  "Best  Photography"  —  to  In- 
ternational Motion  Picture  Cc, 
Inc.  (Japan)  for  Keihin  66,  spon- 
sored by  the  Kanagawa  Prefectural 
Government.  Another  overseas 
entry  won  "Best  Picture  for  an  In- 
stitutional Organization"  honors  as 
Hochtief  (Germany)  was  cited  for 
The  World  Saves  Abu  Simbel,  pro- 
duced on  behalf  of  Joint-'Venture, 
Abu-Simbel-UNESCO. 

The  "Best  Direction  &  Editing" 
trophy  was  given  Film  Authors, 
Inc.    for    Wings   to   Hawaii,   pro- 

(CONTINUEDON    PAGE    14) 


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SOLE  REPRESENTATIVES: 

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Send  tor  Free  Catalogue  and  Rate  Card. 

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count  on  PM-80  to  get  the  job  done  day  after  day,  year  after  year.  For  10,  20  maybe 
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International  Film  & 
TV  Festival  Awards: 

(continued  from  page  10) 

duced  for  Pan  American  World 
Airways.  Another  overseas  v/inncr 
was  A. E.G.  (Germany)  witii  a 
"Best  Live  Action  &  Animation" 
citation  for  Resonanzen.  Time, 
Inc.  had  the  "Best  Corporate 
Image  Presentation"  with  its  Win- 
dow on  the  World  winner;  and 
the  medal  for  "Best  Combination 
of  Animation  &  Graphic  Arts" 
was  given  Torricelli  Productions, 
Inc.  for  OP-Skelches.  These  "spe- 
cial awards"  culminated  in  three 
lengthy  salutes.  Larry  Madison 
Productions  was  cited  for  a  film 
of  extraordinary  strength  in  its 
representation  and  its  description 
of  a  very  topical  subject"  as  evi- 
dent in  The  Last  Frontier,  a  U.  S. 
Department  of   the  Interior  film; 

Cessna  Film  Cited  for  "Impact" 
The  Kerbawy  Co.  produced  "an 
unusual  demonstration,  which 
brings  out  the  impact  of  a  product" 
in  Come  On  Up,  sponsored  by 
Cessna  Aircraft  Co.  Finally,  Ruder 
&  Firm,  Inc.  was  cited  for  "a  skill- 
ful presentation  of  a  current 
theme,  qualitatively  interpreted"  in 
Vision  of  the  World,  sponsored  by 


Britain's  Rank  Organisation  won  a  Grand  Award  and  several  tncdals  at  tlie 
Internationl  Film  &  T\'  Festival.  Pictured  (I  to  r)  are:  Alan  Waple, 
head  of  the  British  Information  Service  in  New  York;  Ray  Elton,  execu- 
tive producer  of  the  Short  Film  Group,  London;  Miss  Eugene  Kaufman, 
Rank's  representative  in  Manhattan;  and  Peter  Eyres,  v.p.  of  Churchman's. 


the  American  Academy  of  Gen- 
eral Practice. 

Fortunately  for  the  awards' 
budget,  few,  if  any,  of  these  words 
were  engraved  on  the  respective 
winner's  medallion. 

MOTION  PICTURE  AWARDS 

^  And  then  there  were  18  subject 
groups  to  be  cited  among  indus- 


trial motion  picture  entries,  with 
gold,  silver  and  bronze  medals 
awarded  in  each  group.  They're 
listed  here  in  the  order  of  com- 
mendation at  New  York: 
•  History  Films:  a  gold  medal  to 
William  Henricks  Associates  for 
New  Market — a  Field  of  Honor, 
sponsored  by  the  Virginia  Military 
Institute.  Silver  medals  were  shared 


by  Sun  Dial  Films,  Inc.,  for  The 
American  Navy  in  Vietnam,  cre- 
ated for  the  U.  S.  Navy;  and  by 
the  National  Shrine  of  Our  Lady 
of  Czestrochowa,  for  A  History  of  ' 
Poland  in  Stained  Glass.  Bronze 
medals  went  to  Robert  J.  Meyer 
Productions  (Canada)  for  Lincoln 
County:  Years  of  Heritage,  spon- 
sored by  that  Ontario  government 
body;  and  to  the  Travelers  Insur- 
ance Co.  for  The  Triumph  of  Man. 
Training  Film  Medal  Winners 

•  Training  Films:  the  gold  medal 
to  Studio  One  Animation  for  De- 
humanization  &  the  Total  Institu- 
tion.  sponsored  by  the  Minnesota 
Department  of  Public  Welfare; 
silver  medals  to  Amrak  Nowak 
Associates  for  The  Trouble  With 
Eddie  Bernes,  sponsored  by  United 
Community  Funds  &  Councils  of 
America;  and  to  Audio  Produc- 
tions, Inc.  for  When  You're  Sell- 
ing, sponsored  by  Liggett  &  Myers. 
Bronze  medals  to:  Pitman  Mfg. 
Co.  for  How  to  Live  With  an  Aer- 
ial Device  and  for  Basic  Hydrau- 
lics. Get  Organized  won  the  Rank 
Organization's  Short  FUms  Group 
a  bronze  medal  in  this  class. 

•  Public  Relations  FUms:  the  gold 
medal  to  the  American  Petroleum 
Institute    for    To   Clear   the   Air; 

(continued    on    page     30) 


all  this  man 


at  Geo.  W.  Colburn  Laboratory 
to  save  time,  money 
and  footage 

^  on  your  next  film! 

Allen  Hilliard,  our  Director  of  Technical 
Information,  is  constantly  trying  to  be  of 
service  to  the  film  maker. 

By  planning  with  Allen  ahead  of  shoot- 
ing, you  can  save  time,  money  and  foot- 
.  'I  age.  In  this  way,  we  can  also  coordinate 

r  our  specialized  equipment  and  experi- 

ence with  yours  to  guarantee  fine  profes- 
sional quality  and  effectiveness  in  every 
film  you  produce. 

There  Is  no  obligation.  Write,  stop  In  or 
call  now  (area  code  312)  332-6286. 


GEO.  W.  COLBURN  LABORATORY,  INC. 

164  N.  Wacker  Drive  •  Chicago,  Illinois  60606 
Telephone  (area  code  312)  332-6286 

Complete  Laboratory  Service  for  16MM  /  Editing  /  Recording  /  Work  Prints  /  Super  8.  8MM  &  16MM  Release  Printing  /  Titling  /  35MM  Slide  and  Filmstrip  Service 


14 


BUSINESS  SCREEN 


Vive  La  Difference! 

With  a  Woman  in  Mind  demonstrates  that  there  is  a  definite  difference 

in  the  approach  of  a  woman  director  trying  to  motivate  women. 
There's  a  Clear  Ring  of  Reality  in  the  "women  talk"  which  feminine  viewers 

are  hearing  m  a  new  Armstrong  Cork  Company  picture  about  its  floor 

who"weri'fMmp'ri'if,'h-  *''  '''""'  ""^^'^^"°"  of  thr'ee^isitml  women  ^ 
who  were  filmed  as  they  were  given  free  run  of  Armstrong's  decoration  studios. 

Their  excited  com        ,5  ^^  exclamations,  raw  and  spontaneous,  come  through 

loud  and  clear  and  made  the  audience  share  the  excitement  of  the  experience, 
h^ro^fr'^f  "^^  l*^^  'u""  H'^^  expertly  directed  by  a  woman,  Tracy  Ward  who  was 

thrVuHh  a  w°o"rldVf'rofnr°''"'''  "'  '"""  "  '"  ^"^°='  psychedelic  excu"filn 
through  a  world  of  color  -  you  are  sorry  to  see  it  end.  We  say  Vive  La  Difference ! 

Care  to  see  it?  Phone  Pete  Mooney. 

Audio 

PRODUCTIONS,  INC. 

630  Ninth  Avenue,  New  York  N.Y.  10036 
(212)  PLaza  7-0760 


NUMBER  7      VOLUME  28 


15 


If  performance, 
versatility,  and 
reliability  are 
prime  consider- 
ations for  the 
selection  of  a 
video  recording 
system . . . 

Concord's  video-tape  sys- 
tem is  for  your  organization. 

The  Concord  VTR-600  is  a 
professional  quality,  light- 
weight, fully  portable  video- 
tape recording  system. 
Simple  pushbutton  opera- 
tion. Complete  compatibility 
assures  consistent  repro- 
ducing quality  from  recorder 
to  recorder.  Records  video 
and  audio  simultaneously  or 
sound  can  be  added  later. 
Plays  back  instantly  over  any 
TV  receiver.  Operates  under 
normal  room  lights.  Any 
frame  can  be  held  as  a  "still" 


for  closer  study.  Recording 
system  is  helical  scan  featur- 
ing dual  rotating  heads;  bet- 
ter than  250  line  resolution. 
Performance  is  outstanding 
for  quality,  durability,  and 
consistency  because  all  our 
parts  are  made  in  our  own 
factories  to  exact  specifica- 
tions. Concord  quality  lasts. 
So,  if  performance,  versa- 
tility and  economy  are  the 
prime  requisites,  let  us  show 
you  how  the  VTR-600  can 
give  your  organization  a 
profitable  communications 
edge  that  lasts.  Free  bro- 
chure available;  see  coupon 
below. 

COMMUNICATIONS  SYSTEMS  DIVISION 

CONCORD 

ELECTRONICS    CORPORATION 

1935  Armacost  Ave.  Los  Angeles. 
California  90025  Phone  (213)  478-2541 


Complete  system  under  $2,000.00 


PLEASE  SEND  ME  FREE  BROCHURE,  "10  WAYS  TO  INCREASE  YOUR 
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Mail  coupon  to:  Mr.  R.  C.  Hayes.  Dept.  BSM.2 
Concord  Communications  Systems  Divisior, 
Concord  Electronics  Corporation,  1935  Armacost  Ave.. 
Los  Angeles.  CalKornia  90025  •  Phone  (213)  478-2541 


i  I  Have  representa- 
tive call  on  me. 

^  Send  me  informa- 
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Closed  Circuit  Tele- 
vision System. 


Filmex  staff  consultant  Slavko  \'orkapich  (center)  shows  Yugoslav  visitors 
recent  article  he  tcrote.  Pictured  (I  to  r):  Al  Bialek,  sales  manager  of 
Filme.xpre.ss;  Dtisan  Pesiit,  Slav  cameraman;  Zilravko  Mrvic,  Belgrade  tele- 
vis-ion  executive;  Steve  Kamhourian,  Filmex;  Alex  Pajic,  Yugoslav  editor. 


Yugoslav  Officials  Study  Film, 
TV  Techniques  at  Filmex,  N.Y. 

■tfr  Filmex,  Inc.  has  been  chosen  by 
the  Yugoslavian  government  for 
the  purposes  of  studying  the  firm's 
structure  features,  documentary 
and  TV  commercial  production. 
Visiting  the  firm's  New  York  head- 
quarters on  November  1st  were 
Zdravko  Mrvic.  general  manager 
of  advertising,  from  the  govern- 
ment-owned Belgrade  television 
facility  and  Aleksander  Pajic.  edi- 
tor of  Politika  Ekspres;  and  Dusan 
Pesut,  cameraman. 

The  three  Yugoslavian  represen- 
tatives discussed  the  possibilities 
of  co-productions  with  Filmex,  and 
the  production  of  television  spec- 
taculars and  tv  commercials. 

"We  are  very  proud  that  the 
Yugoslavian  government  is  inter- 
ested in  our  facilities  and  the  skills 


of  our  montage  expert.  Slavko 
Vorkapich.  We  look  forward  to 
further  meetings  on  these  sub- 
jects." said  Robert  I.  Bergmann, 
Filmex'  president. 

Speaking  for  the  Yugoslavian 
government.  Zdravko  Mrvic 
stated:  "We  have  carefully  studied 
Filmex  and  its  subsidiary  com- 
panies and  find  that  they  are  ex- 
cellent for  our  purposes.  We  are 
certain  that  an  arrangement  can 
be  reached  so  that  Filmex  and 
the  Yugoslavian  government  can 
work  together  on  various  produc- 
tions in  the  future. 

"Our  country  greatly  respects 
the  famous  Slavko  Vorkapich  and 
recalls  the  features  which  he  has 
directed  in  both  the  U.S.  and  Yu- 
goslavia. We  hope  to  learn  new 
techniques  of  TV  production  and 
will  be  visiting  Filmex  again  in 
the  very  near  future."  • 


PRODUCERS  .  .  . 

"YOUR  MAN  IN  HOLLYWOOD"® 

Area  Code  213/459-1019 

.  .  .  will  handle  v/ith  care,  all  your  West  Coast  production 
requirements  —  negotiate  ncnne  talent  — ■  set  up  and  super- 
vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  ambassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film   Production   Services   &  A-V   Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


16 


BUSINESS  SCREEN 


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IMC  CASIS  (WIT  SI>ECUtlST-llCMTll«C/ailPflOUIM«tllT/P«OfS/C£MIUIO«$/ltEin»lS/MllS/««VICC-SOU  OlSIUlBUIOd  Of  MOltJIICMWDSOtl  COMfMT  PIOOUCIS  IN  C««tt«  "t*  <0«« 


NUMBER  7  ■  VOLUME  28 


17 


from  the  pioneers  of  rear- screen  projection 

Advanced  audio-visual 
film  projection  systems 


SLIDES 


BUSCH  Cine-Slide  Projectors  have  many 
special  features,  including:  Big  14" 
X  14"  built-in  Daylight  Screen;  80- 
slide  capacity;  automatic  or  manual 
operation  with  Kodak  Carousel  projec- 
tor. Available  with  or  without  sound 
unit  The  Busch  Cine-Slide  Projector  is 
versatile,  dependable,  portable  and 
lightweight 


16  MM 


BUSCH  Cinesalesman  self-contained, 
continuous  16mm  projectors  are  depend- 
able, portable,  versatile.  Available  in 
variety  of  models  to  meet  any  require- 
ment for  continuous  or  rear-screen 
projection.  Unit  has  20  years  of  proven 
performance  with  many  patented,  exclu- 
sive features  found  only  on  world-famous 
Busch  Cinesalesman  projectors. 


BIG  SCREEN 

The  Big  Screen  lemm  continu- 
ous BUSCH  Cine-Educator 
Projector  is  dependable,  self- 
contained,  mobile  and  beauti- 
fully finistied  in  Walnut  Formica. 
Special  features  are:  push-but- 
ton start;  automatic  cycling  stop; 
auxiliary  cooling  system,  and 
high-quality  sound.  Heavy-duty 
projector  units  with  many  ex- 
clusive features.  This  unit  can 
also  be  supplied  with  Slide  Pro- 
jector in  place  of  the  16mm 
Projector. 


SPECIAL  UNITS 

We  have  25  years  of  experience  in  the  design  and  manufacture  of 
complete  Audio-Visual  systems  for  schools,  business  and  govern- 
ment. We  can  engineer  and  manufacture  any  requirement  you  may 
have  for  Special  Projection  devices  or  systems  such  as  multi-screen 
projection  systems,  synchronized  projection,  complete  remote  con- 
trol or  projectors  and  many  others. 

WRITE  OR  CALL  FOR  COMPLETE  DETAILS: 


BUSCH   FILM  AND   EQUIPMENT  CO. 

2U   S.   HAMILTON   ST.        SAGINAW,   MICHIGAN 


PICTURE  PARADE 

Indian  Lore  of  Upper  Midwest  is 
Told  in  "Hiawatha  Pioneer  Trail" 

7  Americas  pioneering  past  and 
picturesque  present  are  brought  to 
the  screen  in  a  new  color  motion 
picture.  Hiawaiha  Pioneer  Trait. 
narrated  by  Eddie  Albert  and 
available  free  to  television  stations. 
The  28-minute  film,  produced  by 
Walter  Harrison  Smith  for  the 
American  Petroleum  Institute  and 
the  states  of  Iowa,  Minnesota. 
Wisconsin  and  Illinois,  is  in  na- 
tional TV  release  through  Associa- 
tion Telefilms. 

The  picture,  one  in  a  series  on 
America's  heritage  trails,  shows 
the  historic  points  of  interest, 
scenic  beauty  and  recreational  at- 
tractions found  along  the  four- 
state,  2,400  mile  automotive  trail. 

Much  of  the  film  was  shot  in 
regions  rich  in  Indian  lore  and 
tradition,  including  Effigy  Mounds 
National  Monument;  Spirit  Lake. 
site  of  Iowa's  last  Indian  mas- 
sacre; Minnehaha  Falls  in  Pipe- 
stone National  Monument 
(Minn.);  Father  of  the  Waters 
crossings  at  LaCrosse,  Wise.;  and 
the  Black  Hawk  War  country, 
Oregon,  111. 

Hiawatha  Pioneer  Trail  will  be 
shown  in  color  on  commercial  and 
educational  stations  throughout 
the  United  States  as  part  of  Asso- 
ciation Telefilms'  travel  series.  Dis- 
covering America.  • 


Effective  Children's  Aid  Spot 
Lets  the  Kids  Tell  Their  Story 

i~  One  of  the  classic  problems  of 
public  service  commercial  produc- 
tion is  to  avoid  looking  and  sound- 
ing like  every  other  public  service 
message,  even  though  the  aim  is 
essentially  the  same  —  to  appeal 
for  contributions.  This  is  further 
complicated  by  the  very  similar 
nature  of  many  non-profit  organi- 
zations. On  top  of  that,  the  tend- 
ency to  fill  up  the  sixty  seconds  to 
a  confusing  overflow  of  words  and 
pictures  has  to  be  resisted.  There 
are  other  roads  to  economy.  Sim- 
plicity is  the  best. 

Sometimes  simplicity  means  tak- 
ing the  most  direct  route.  Bill 
Doherty,  a  producer/director  of 
Cinemakers,  Inc.,  New  York  came 
up  with  just  such  a  direct  approach 
for  a  Children's  Aid  Society  camp 
appeal. 

He  reports:  "We  could  have 
gone  out  into  the  streets  and  took 
the  usual  shots  of  kids  struggling 
through  a  hot  city  summer  and 
contrasted  that  with  the  fun  and 
games   to   be   had    in    camp,    but 


Those  who  benefit  speak  up  in  this 
Children's  Aid  camp  appeal  picture. 

we'd  be  just  kidding  ourselves. 
The  emotional  sting  of  that  ap- 
proach has  long  since  been  tamed. 

"My  idea  was  to  simply  put  a 
half-dozen  real  kids  on  camera  at 
the  Children's  Aid  Centers  and  ask 
them  why  they  wanted  to  go  to 
camp.  1  was  sure  that  putting  the 
viewer  face  to  face  with  real  kids, 
letting  him  hear  the  kid's  own 
reasons,  would  have  more  appeal 
than  any  other  dramatization. 

"No  writer  could  have  dreamed 
up  a  more  convincing  argument 
for  contributing  than  the  very  hon- 
est and  personal  answers  of  those 
kids."  • 

*        *        * 

See  America  from  a  Cessna 

^>  Sights  and  sounds  of  America 
as  seen  from  small  private  planes 
are  featured  in  Come  On  Up,  spon- 
sored by  Cessna  Aircraft  Company 
and  being  distributed  by  Modern 
Talking  Picture  Service  hbraries.  • 


POSITION   OPEN 
for   AUDIO-VISUAL   WRITER/ 
PRODUCER/DIRECTOR 
Outstanding      opportunity      with 
niid\>est  industrial  firm  to  write 
treatment  and  script  —  and  direct 
production  of  all  media.  College 
and  three  to  10  years  experience 
required.    Forward    resume    and 
salary  requirements  to: 

A.   B.   DICK   COMPANY 

5700  West   Touhy   Avenue 

Chicago,    Illinois   60648 

Attn:   Mr.    F.   Stedronsky 


FOR     SALE 
16mm   Film   Library 

Established,  active,  educational 
16nini  film  librar\'.  Excellent  for 
college.  Price  S90.000.00.  Write 
for  details. 

Box    7A-67 
Business   Screen   Magazine 

7064   Sheridan    Rd.       •      Chicago,    III.    60636 


18 


BUSINESS  SCREEN 


ALL  ROADS  LEAD  TO 


MECCA 


now  for  COLOR 
and  black  &  white 
35  mm  and  16  mm. 


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NUMBER  7   •  VOLUME  28 


I* 


will  silver  rise 
to$3^permnce? 


f.doh't  wait 

and  seel 

get  the  facts  now 

on  the  film 

with  the 

silverless 

emulsionl 


The  cost  of  silver  is  going  up.  Ordinary 
films  contain  silver  suspensions  in  ttieir 
gelatine  emulsions.  Manufacturers  of 
these  films  are  passing  along  their 
Increased  silver  costs  to  you— the  end 
user.  Metro/ Kalvar's  extraordinary  films 
do  not  use  silver. 

Metro/  Kalvar's  B&W  print  stocks  are 
dry-processed  in  normal  room  light— no 
chemical  solutions  of  any  kind  are 
required.  A  latent  photographic  image  is 
formed  on  the  film  by  exposure  to  ultra- 
violet light.  Heat  application  permanently 
develops  the  image. 
Metro/  Kalvar  film  stocks  are  composed 
of  a  tough  saran  plastic  emulsion  coated 
on  a  base  of  high-strength,  dimensionally 
stable  polyester.  The  films  are  highly 
resistant  to  scratches,  environmental 
change  and  mechanical  stresses. 
Write  today  for  details  on  how  you  can 
benefit  by  using  Metro/  Kalvar  films! 


METRO /KALVAR,  Inc. 

745  Post  Road,  Darien,  Conn.  06820 
Tel:  203  655-8209 

A  JOINTLY  OWNED  SUBSIDIARY  OF 

MGM,  INC.  AND  THE  KALVAR  CORPORATION 


New  Audiovisuals  for  Business  &  Education 


Top  Men  in  American  Business 
Share  "Lessons  for  Leadership" 

■?■"  A  motion  picture  version  of  the 
popular  editorial  series,  "Lessons 
of  Leadership,"  has  just  been  com- 
pleted by  Nation's  Business  in  con- 
junction with  the  Institute  of  Vis- 
ual Communication.  The  film  runs 
20  minutes. 

Based  on  its  current  monthly 
feature,  which  recently  passed  its 
24th  edition.  Lesson  of  Leadership 
features  interviews  with  two  of  the 
top  leaders  in  American  industry. 


Crawford  H.  Greenewalt's  business 
phiJosopluj    is   told   in    this    picture. 

Tail  Trussell,  Managing  Editor  of 
Nation's  Business,  interviews  How- 
ard Johnson,  of  restaurant  fame, 
while  Editor  Bob  Irelan  probes 
into  the  business  philosophy  of 
Crawford  H.  Greenewalt.  chair- 
man of  the  Du  Pont  Company. 

The  audience  is  taken  on  a  dra- 
matic, behind-the-scenes  visit  to 
the  editorial  offices  of  Jack  Woold- 
ridge.  Editor  of  Nation's  Business, 
where  the  record-breaking  series. 
Lessons  of  Leadership,  is  in  prep- 
aration. The  editors  then  move  out 
for  their  assignments,  capturing  on 
film  the  revealing  backgrounds  and 
business  credos  of  two  of  the  na- 
tion's leaders  of  industry. 

Prints  of  the  film,  for  rental  or 
purchase,  are  now  available  by 
writing  the  Institute  of  Visual 
Communication,  Inc.,  P.O.  Box 
268,  Scarsdale,  N.Y.  10583.        • 

*       *       * 
American  Music  Conference  Has 
"Move  to  Music"  for  Educators 
ir  A   new  motion  picture  on  in- 
strumental school  music  activities 
is  available  to  educators  national- 
ly from  the  American  Music  Con- 
ference. 

Move  to  Music,  a  25-minute 
color  film,  depicts  the  many  mu- 
sical activities  available  to  young- 
sters throughout  their  school  years 
when  they  enroll   in  instrumental 


classes   in    the   4th.    ."^th   and   6th 
grades. 

The  film  presents  dramatically 
and  colorfully  a  junior  high  street 
marching  band  in  uniform,  a  be- 
ginner elementary  instrumental 
classroom  group,  a  senior  high 
woodwind  ensemble,  summer  mu- 
sic camp  youth  orchestra,  family 
home  music,  senior  high  stage 
band,  and  concludes  with  a  senior 
high  concert  band  in  formal  per- 
formance. 

Throughout  the  film  is  a  strong 
theme  of  instructional  progress, 
rehearsal  and  performance  activi- 
ties, and  full  development  of  theme 
music  in  audience  performance. 

Marion  S.  Egbert,  director  of 
educational  services.  American 
Music  Conference,  said  the  film 
was  produced  against  a  stringent 
set  of  technical  requirements  to 
assure  accurate  representation  of 
school  music  programs  and  stand- 
ards. A  voice-over  narrator  com- 
ments on  the  significant  values  of 
music  in  the  lives  of  students  to 
answer  the  film's  basic  question: 
"Why  are  more  people  moving  to 
music?"  The  film  was  produced 
by  Lukas  Film  Productions,  inc. 

Move  to  Music  is  available  on 
a  seven-day  free  loan  basis  to 
schools  direct  from  the  ."Xmerican 
Music  Conference,  332  S.  Michi- 
gan Ave.,  Chicago  60604.  Prints 
are  being  shipped  via  Modern 
Talking  Picture  Service  libraries.  • 

*       *        * 
Science  of  Steelmaking  Depicted 
in  a  New  Bureau  of  Mines'  Film 
■*•  The    science    of   steel    produc- 
tion, backbone  metal  of  America's 
heavy   industries,    is   vividly   por- 
trayed in  a  new  28-niinute  color 
film   now   in   the   motion    picture 
library    of    the    Interior    Depart- 
ment's Bureau  of  Mines  at  Pitts- 
burgh. Pa. 

Steelmaking  Today  was  spon- 
sored for  Bureau  distribution  by 
Inland  Steel  Company  and  pro- 
duced by  the  Fred  A.  Niles  Com- 
munications Centers.  Inc. 

From  opening  sequences  on 
raw  materials:  coal,  limestone  and 
iron  ore,  the  camera  takes  view- 
ers into  the  mills  where  live  action 
is  supplemented  by  animation  to 
clarify  the  workings  of  blast  and 
electric  furnaces,  the  open  hearth, 
and  the  newer,  faster,  basic  oxygen 
furnace.  The  latest  technologies, 
including  vacuum  degassing  and 
continuous  casting,  are  shown. 
Write:  Graphic  Services,  Bureau 
of  Mines,  4800  Forbes  Avenue, 
Pittsburgh,    Pa.    15213    for   loan. 


20 


BUSINESS  SCREEN 


JAYARK  INSTRUMENTS  CORPORATION 
10  East  49th  St.,  New  York.  N.  Y.  10017 

Please  send  me  free  brochure: 

Company 

Name 

Address 

City State Zip. 


.Title. 


How  different  can 
a  protector  he? 

Send  Sor  this  brochure  and  see ! 


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SALES  /TRAINING  /  TEACHING  OKVICE! 
THE  JAYARK  SUPER  8  SOUND  MOVIE 
PROJECTOR  IS  FULLY  AUTOMATIC. 
CARTRIDGE-LOAD,  COMPLETELY  SELF- 
CONTAINED.  TRULY  PORTABLE,  ALWAYS 
RELIABLE.  IT  ENABLES  YOU  TO  COM- 
MUNICATE YOUR  MESSAGE  INSTANTLY, 
ANYWHERE.  ANYTIME. ..IN  DRA.MATIC 
LIVE   ACTION,   IN   FULL  COLOR  &  SOUND. 


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JAVASK  INSTRUMtMTS  CORP.  •   10  Utt  49(h  St,  Hem  Yak.  N.  V.  10017  •  (Z12I  751-3232 


®  1967.  Jarark  Instruments  Corp. 


NUMBER  7  •  VOLUME  28 


21 


IT'S  n  snnp 

10  OPERHTE  n 

SERIES  75 

PROJECIOR 


## 


## 


Trends  in  the  BUSINESS  of  Audiovisuals 


Association  Films  Adds  Centers 
at  Littleton,  Mass.,  Los  Angeles 
^r    Association    Films,    Inc.    has 
opened  new  distribution  centers  in 
Littleton.  Mass..  and  Los  Angeles. 

The  Massachusetts  center  will 
be  located  at  490  King  Street,  Lit- 
tleton Common,  and  managed  by 
William  H.  Shumway,  Jr..  an  As- 
sociation Films'  account  represen- 
tative. The  Los  Angeles  center,  at 
2221  South  Olive  Street,  will  be 
headed  by  Linwood  P.  Beacom. 

Mr.  Shumway  and  Mr.  Beacom 
will  supervise  the  booking  and 
scheduling  of  films,  inspection  and 
maintenance  of  prints,  local  pro- 
motion and  advertising,  and  estab- 
lish contact  with  educators  and 
program  planners. 

Association  Films  also  has  film 

centers   in   Ridgefield,  N.J.;  Oak- 

mont.  Pa.;  LaGrange,  111.;  Dallas, 

Texas;  and  Hayward,  California.  • 

*        *        * 

Reeves  Sound  Studios  Installs 
14th  Ampex  Videotape  Recorder 

M-  Reeves  Sound  Studios  has  re- 
ceived delivery  of  its  fourteenth 
video  tape  recorder.  The  VTR  is 
Ampex's  newest  VR-2000B  and 
is  specially  designed  to  fit  both  the 
Reeves  Airmobile-Video  System 
modules  and  the  facilities  at  304 
East  44th  Street,  New  York. 

At  the  same  time.  Reeves  had 
added  two  Noreico  Plumbicon  PC- 
70  color  cameras  to  the  Airmobile- 
Video  System.  The  new  cameras 
match  all  the  existing  cameras  in 
the  System. 

The  new  cameras  and  recorder 
increase  the  number  of  simultan- 
eous jobs  that  can  be  shot  with 
the  Airmobile-Video  System.  The 
System  has  obtained  wide  accept- 
ance among  film  production  houses 
for  shooting  taped  commercials. 
Because  of  its  modular  design, 
only  the  number  of  cameras  and 
VTR's  necessary  need  be   rented 


for  a  job.  The  result  is  lower  cost 

for  taping  spots.  • 

«        «        « 

Largest  Library  of  Sport  Films 
Is  Acquired  by  Sportsfilm,  Inc. 

A  Sportsfilm,  Inc.,  of  Philadelphia, 
has  announced  the  acquisition  of 
what  it  terms  "the  largest  filmed 
sports  library  in  the  world." 

According  to  President  W.  Wal- 
lace Orr,  Jr.,  the  company  will 
concentrate  primarily  on  the  sale 
and  use  of  its  more  than  30,000,- 
000  feet  of  stock  footage  to  film 
producers.  Sportsfilm,  Inc.,  will  al- 
so feature  the  sale  and  rental  of 
film  for  theatrical  and  non-theatri- 
cal use. 

Sportsfilm,  Inc.'s  library  in- 
cludes professional  football  films 
from  1948  to  1967  and  over  1,100 
of  the  top  college  football  games 
from  the  same  period.  In  addition, 
the  company  can  offer  stock  foot- 
age on  almost  every  major  sport- 
ing event  from  1948  to  1967       • 

*  *        * 

Veteran  Audio  Engineers  Open 
Gibraltar  Studios  in  New  York 

^  Two  veteran  audio  engineers 
have  opened  a  new  sound  record- 
ing studio  at  41  West  57th  Street, 
New  York.  Gibraltar  Studios,  Inc. 
will  offer  a  sound  service  specially 
geared  to  the  needs  of  the  educa- 
tional and  audiovisual  fields.  Dave 
Bofill  and  Larry  Home  are  princi- 
pals of  the  new  firm. 

Production  has  recently  been 
completed  on  a  number  of  sound 
tracks  for  Du  Kane,  Salesmate  and 

La  Belle  slidefilms.  • 

*  *        * 

Reid  Ray  Opens  Phoenix  Office 

X  Reid  H.  Ray  Film  Industries,  of 
St.  Paul,  has  opened  a  Phoenix  of- 
fice, headed  by  Karl  P.  Fischl. 

Fischl  has  been  named  vice- 
president  for  Southwest  Regional 
Sales.  He  is  a  22-year  veteran  in 
this  field.  • 


in  Northern  California... 

35mm  Color 

Motion  Picture  Developing;  and  Printing  now  available 
on  a  daily  basis.  Cinex  Strips,  Scene-lo-Scene  Color  Cor- 
rection among  new  services  NOW  at  .  .  . 

CINE-CHROME  LABORATORIES,  INC. 

35,  16,  8mm  Processing  &  Printing,  Color  &  BW 

4075    Transport    Street     •      Palo    Alto,    California    94303 
Telephone:  415/321-3678 


22 


BUSINESS  SCREEN 


The  first  tool  that  really  helps  you  to 
do  what  they're  paying  you  for -to  see. 

shoulder-resting,  a  constant-speed 
motor  with  sync-pulse  generator 
and  automatic  clapper,  a  rotating 
two-lens  turret  and,  of  course, 
blimp-free  silence. 
Why  not  write  us  for  the  free  NPR 
brochure?  Eclair  Corporation,  7262 
Melrose  Avenue,  Los  Angeles  46, 
California.  Phone:  (213)  933-7182. 

Franchised  deaters:  east  coast:  F&B  CECO. 
Camera  Mart,  Camera  Service  Center.  General 
Camera  Corp.  and  SOS  Photo  Cine  Optics; 
middle  west.  Behrends  Inc.  and  Victor  Duncan 
Co.;  west  coast:  Gordon  Enterprises.  Mark  Arnii- 
stead  and  Brooks  Camera.  Or  write  to  us  tor 
our  brochure:  Eclair  Corporation  of  America. 
7262  Melrose  Avenue,  Los  Angeles  46.  California 

eclair 


•We  never  focus  before  we  shoot.  We 
turn  it  on  and  then  we  focus.  It's 
like  the  camera  is  attached  to  your 
eyeball.  You  know  you've  got  it." 
That's  the  opinion  of  award-winning 
film  maker  Barry  Brown,  writing  in 
PMI  magazine  about  the  NPR. 
Because  the  NPR's  groundglass  is 
at  the  film  aperture,  not  at  the  eye- 
piece, the  viewfinder's  optics  are 
simpler  and  thus  transmit  more 
light  than  older  camera  designs. 
This  combines  with  the  brilliant  lu- 
cite  surface  of  the  shutter  mirror  to 
give  you  nearly  a  stop  more  at  the 
eyepiece.  It  is  the  brightest  finder 
image  on  the  market;  it  is  magni- 
fied twelve  times;  and  the  focus 
really  pops  in. 

More  help:  by  rotating  the  finder 
parallel  to  the  camera's  side,  you 


can  use  it  vertically  for  low  angles, 
or  move  it  to  follow  the  action  as 
you  dolly,  or  shoot  backwards  over 
your  shoulder.  By  swivelling  the 
eyepiece  and  rubber  eyecup,  you 
can  use  either  eye  without  having 
to  move  your  head.  And  since  hori- 
zontal viewing  is  along  the  taking 
lens  axis,  you  can  use  the  other  eye 
to  check  the  off-screen  action. 
In  fact,  the  viewfinder  itself  lets 
you  see  what  is  happening  just  off 
screen. The  groundglass  takes  in  an 
area  almost  100%  greater  than 
the  film  aperture.  On  it,  you  can 
see  the  microphone  before  it  gets 
into  the  shot. 

With  the  NPR  you  get  more  first 
takes  printed.  You  also  get  five- 
second  magazine  changes,  regis- 
tration-pin   movement,   steady 


NUMBER  7  •  VOLUME  28 


23 


Stan  is  currently  starring  in 
'The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark  .  .  . 


EMC  CORPOR.MION 
FILM  DESIGNERS  i>  4. 
DIVISION  *  4  &  4.  * 
70CC  SANTA  MONICA 
BLVD  *  HOLLYWOOD 
CALIFORNIA  4>  90038 
HOUvwood  3=3282    &  * 


"Sail  to  Glory"  Takes  Audiences 
Back  to  Era  of  Yachting  History 

■iV  A  film  about  the  most  famous 
boat  in  international  yacht  racing 
history  is  now  available  to  club, 
school  and  community  audiences 
in  fourteen  states  through  Associ- 
ation Films,  Inc.,  and  under  the 
^ponsorship  of  the  F.  &  M.  Schae- 
fer  Brewing  Company,  of  New 
York. 

Sail  to  Glory,  which  originally 
appeared  as  a  one-hour  color  tele- 
cast on  WNBC-TV,  New  York, 
tells  the  story  of  the  schooner 
yacht  "America",  which  in  1851 
defeated  the  fastest  sailing  vessels 
in  the  world,  established  the  su- 
premacy of  the  United  States  in 
international  sailing  competition 
and  inspired  the  famous  Ameri- 
ca's Cup  races.  A  full-scale  re- 
creation of  the  105-foot  schooner 
was  completed  this  spring  especial- 
ly to  star  in  the  film. 

The  highlight  of  Sail  to  Glory 
is  the  reenactment  of  the  legendary 
race  of  the  "America"  around  the 
Isle  of  Wight  in  England  in  1851 
against  the  finest  boats  in  the 
Royal  Yacht  Squadron.  The 
"America"  won,  after  a  hazar- 
dous start,  in  dramatic  fashion, 
and  thus  brought  enormous  pres- 
tige to  the  young  nation  in  the 
decade  before  the  Civil  War. 

According  to  R.  J.  Schaefer, 
president  of  the  F.  &  M.  Schaefer 


The  Wide  World  of  Sponsored  Pictures 


Brewing  Company  and  the  man 
who  conceived  the  idea  for  the 
new  "America"  and  the  Sail  to 
Glory  film,  "The  story  of  the 
"America'  concerns  a  small  group 
of  determined  skillful  men  who 
took  it  upon  themselves  to  build 
a  ship  which  would  show  its  stern 
to  any  other  in  the  world.  Their 
challenge  to  all  comers  in  England 
and  their  ultimate  victory  illus- 
trates one  of  the  many  events  that 
helped  make  a  young  nation  a 
great  nation  in  the  eyes  of  the 
world." 

Sail  to  Glory  was  produced  and 
directed  by  Gerald  J.  Schnitzer  of 
Gerald  Schnitzer  Productions.  The 
script  was  by  Max  Ehrlich  and  Mr. 
Schnitzer.  Robert  Stack  narrates.  • 

*       *        * 
Progress  in  Pollution  Control 
Told  in  "The  Answer  is  Clear" 
ir  One  of  the  most  critical  prob- 
lems of  the  20th  Century,  air  pol- 
lution,  is   the   concern   of   a  new 
film,  The  Aiiswer  Is  Clear,  spon- 
sored by  Detroit  Diesel  Engine  Di- 
vision of  General  Motors  Corpor- 
ation. 

It  deals  with  the  complicated 
subject  through  the  eyes  of  a  wise 
and  knowledgeable  bus  driver, 
played  by  Wally  Cox. 

The  14-minute  color  film  covers 


T\'  star  Wally  Cox  plays  knowledge- 
able  bus   driver   in    this   new   film. 

many  aspects  of  air  pollution,  as 
well  as  the  progress  that  has  been 
made  in  reducing  diesel  exhaust 
smoke  and  odor. 

Modern  Talking  Picture  Service 
is  handling  national  distribution 
with  75  prints  for  television  pro- 
gramming, and  150  prints  being 
offered  for  community  showings 
to  clubs,  schools  and  civic  groups. 

CRS  Productions,  of  Detroit,  is 
the  producer.  • 

*       *       * 

Update  Popular  Safety  Picture 

r^  The  Case  of  Officer  Hallibrand, 
12-year-old  classic  film  on  high- 
way safety  and  driver  attitudes, 
has  been  updated  for  its  sponsor, 
the  Marathon  Oil  Co.  by  Wilding. 


X 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND    RECORDINGS 


Or  heavy,  or  complicated.  Just  rugged 
and  reliable.  Like  the  new  Bauer  P6. 
The  most  compact,  lightweight,  auto- 
matic 16mm  projector  on  the  market. 
From  one  of  the  world's  largest  manu- 
facturers of  professional  pro|ection 
equipment. 

The  P6  delivers  everything  you  want  in 
3  school,  business  or  industrial  pro- 
jector. All  packed  into  32  pounds  of 
failsafe  engineering  (including  15  watt 
amplifier  and  built-in  speaker).  Thread- 
ing is  automatic  and  foolproof.  Just 
insert  the  leader  and  push  a  button. 
You  get  both  optical  and  magnetic 
sound  reproduction,  plus  magnetic  re- 
cording (even  soundon-sound).  Sepa- 


Workhorses 
don't  have 
to  be  ugly. 


rate  bass  and  treble  controls  permit 
adjusting  sound  for  maximum  fidelity. 
The  P6  has  a  sharp  fl.3  lens  and  pow- 
erful 250  watt  quartz  iodide  lamp  that 
team  up  for  brilliant,  true-color  projec- 
tion. Its  2000  foot  capacity  can  be 
extended  to  4000  feet,  with  optional 
accessory  arms.  Other  accessories  in- 
clude dynamic  microphone,  accessory 
speaker  system  and  a  choice  of  lenses 
from  25mm  to  75mm. 
You  don't  have  to  be  afraid  of  the 
price,  either. 

Less  than  $1250  with  50mm  fl.3  lens, 
2000  ft.  capacity.  Also  available  with 
GE  Marc-300  lamp  and  power  supply 
for  large  auditoriums  where  longer 
throw  and  larger  pictures  are  desired. 
Allied  Impex  Corp.,  300  Park  Ave. 
South,  New  York,  N.  Y.  10010.  -__-_ 
Chicago,  Dallas,  Los  Angeles.     ..^_i 


Dollar  DR  Automatic  16mm 
DdUCI    rO  portable  sound 
projector 


24 


BUSINESS  SCREEN 


When  business  bnngs  you 
from  New  York  to  Detroit 
so  often  that  they  start 
calling  you  a  commuter.. . 
then  you're  ready  to  open  a 
full-time  office  in  Detroit. 


We've  just  done  that. 

Our  man  in  Detro.I  is  John  Parrott. 

He's  m  the  Fisher  Building, 

Suite  14ia  Detroit.  Michigan  48202 

If  you  want  to  reach  him 

before  he  calls  on  you, 

his  number  is  (313)  872-4550. 

Industnal  Film  Division  of 

B&^W  Wo'Per  Productions  Inc. 

A  Metrorr^edia  Company 


Mel  London.  Vice  President 

485  Lexington  Avenue,  New  1br1(.N.Y.1C017/(212) 682-9100 

8544  Sunset  Blvd..  Los  Angeles.  Cal.  90069/ (213)  652-7075 


NUMBER  7  ■  VOLUME  28 


2$ 


NOW  YOU  CAN  SHOOT  35mm  2  x  2  COLOR  SLIDE  ORIGINALS 
ON  35mm  EKTACHROME  COMMERCIAL  (ECO)  AND  OBTAIN 
FILMSTRIP  RELEASE  PRINTS  OF  NEW  AND  BETTER  QUAL- 
ITY USING  THE  SAME  TECHNIQUE  THAT  HAS  PROVED  SO 
SUCCESSFUL  FOR  PROFESSIONAL  1Bmm  FILMS. 

This  is  ihe  procedure: 

1.  Order  36-exposure  cassettes  of  35mm  ECO,  at 
$5.50  each,  from  CFI  for  your  original  ptiotography. 
Price  includes  processing  and  mounting. 

2.  Send  exposed  cartridges  to  CFI. 

3.  Processed  and  mounted  slides  are  returned  to  you. 

4.  Assemble  filmstrip  material.  You  may  include  ordi- 
nary kodachrome  slides,  large-size  transparencies,  art, 
opaque  color  prints,  titles,  overlays,  objects,  etc.  Send 
material  to  CFI  with  instructions  for  making  your  film- 
strip  negative. 

5.  CFI  w/ill  manufacture  a  balanced  filmstrip  negative 
and  an  answer  print  on  Eastmancolor  positive. 

6.  Upon  your  approval  of  the  answer  print,  CFI  will 
make  release  prints  on  its  unique,  high-definition,  non- 
scratching  filmstrip  printers. 

PHOTOGRAPHING  ORIGINALS  ON  EKTACHROME 
COMMERCIAL  IS  THE  KEY  TO  BETTER  RELEASE 
PRINTS  OF  YOUR  FILMSTRIPS. 


jamers 


2« 


THE     EDITORIAL    VIEWPOINT 


PUBLIC  RELATIONS  AND  THE  FILM 
'T'he  Public  Relations  Society  of  Amer- 
-*-  ICA,  whose  members  include  most  of  the 
true  professionals  of  this  field  in  business  and 
industry,  has  recently  concluded  its  20th  An- 
nual Conference  in  Philadelphia.  Most  of  these 
PR  practitioners  are  firm  believers  in  the  spon- 
sored motion  picture  and  have  contributed  to 
the  meteoric  growth  of  the  medium  in  recent 
years.  And  while  we  await  PRSA's  full  ac- 
ceptance of  that  fact  in  its  future  planning,  a 
deserved  salute  goes  to  this  year's  program 
chairman  for  including  films  on  one  of  the 
"Trading  Post"  forums  at  Philadelphia. 

Moderating  a  discussion  of  "Public  Rela- 
tions Films  for  Television,  Schools  and 
Theaters"  was  Will  A.  Parker,  president  of 
Film  Counselors,  Inc.,  and  his  panelists  in- 
cluded Romney  Wheeler,  director  of  public  re- 
lations for  the  Consumers  Power  Company 
( Michigan ) ;  Dr.  Robert  C.  Lusk,  director  of 
educational  services  for  the  Automobile  Manu- 
facturers Association;  and  Carl  H.  Lenz,  presi- 
dent. Modern  Talking  Picture  Service,  Inc. 

Going  beyond  the  obvious  value  and  use  of 
PR  films  in  many  channels  of  distribution,  the 
panelists  noted  that  many  public  relations  men 
still  overlook  the  tremendous  potential  of  the 
medium.  Not  only  are  each  of  these  potential 
audience  outlets  growing,  but  they  have  all 
welcomed  the  well-produced,  interesting  and 
factual  public  relations  film. 

We  hear  that  a  16mm  film  of  the  panel  dis- 
cussion was  made  at  Philadelphia.  It  should 
be  welcome  fare  at  local  chapter  meetings  of 
PRSA  groups.  Perhaps  next  year,  this  Society 
will  devote  a  general  session  to  filmed  (and 
taped)  communications;  better  yet,  we'd  like 
to  see  PRSA  take  on  a  public  relations  fihn 
awards  program.  Let  the  medium  be  jitdsed 
by  those  whom  it  serves,  not  used  and  abused 
for  profits  made  on  entry  fees. 

^:  *  * 

"Discover  America'  Plays  Chicago  Theater 
on  Big  Screen  for  Three  Successive  Weeks 

1\  And.  while  we're  on  the  subject  of  audience 
exposure,  congratulations  to  United  Air  Lines, 
the  sponsor,  and  to  Reid  H.  Ray  Film  Indus- 
tries, the  producer,  for  three  glorious  weeks  of 
wide-screen  showings  of  Discover  America  in 
our  home-town,  top-ranked  downtown  Chicago 
Theater.  Way  to  go.  United,  first  class  and 
big  screen  for  a  hif>  picture! 
*        *        * 

France  Honors  Dr.  Donald  G.  Williams  as 
Medal  of  Chevalier  Pays  Tribute  to  Work 

1-r  Congratulations  to  our  fellow  CINE  board 
member.  Dr.  Donald  G.  Williams  of  the  Uni- 
versity of  Missouri  at  Kansas  City,  on  receiving 
the  Medal  of  Chevalier  in  the  French  Order  of 
Arts  and  Letters.  Don   Williams  became  the 

(CONTINUED    ON     THE    FOLLOWING    PAGE     28) 


BUSINESS  SCREEN 


the  penalty 
of  being 


specialists! 


1 .  Everyone  doesn't  knovv^  we  rent 

professional  cameras  and  accessories  from  inventory,  not 
available  through  other  Midwest  sources  . . .  including; 

High  Speed  Mitchells 
BNC  Cameras 
Moviola  Crab  Dollys 

Specialized  accessory  items 
for  Eclair,  Arri,  Auricon 
and  others. 

Mark  II  Blimps 

Arri's  for  Techniscope* 

Mitchell's  for  Techniscope*     

Elemacksetcetc,  etc.  Reflex  Mitchell  Arri  BL  with  ^m^inotor 

2.  Unlike  other  sources  we  cannot  provide 

our  customers  miscellaneous  photographic  equipment  such  as; 

speed  graphics  lights  and  reflectors  photographic  chemicals 

editing  machines  srip  equipment  projectors  &  screens 

3.  Some  people  can't  believe  we  have 

the  largest,  most  complete  inventory  of  professional  cameras 
and  camera  accessories  in  the  Midwest. 

WiL  OC/!  Ask  for  our  rental  catalog  and  see  for  yourself. 


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NUMBER  7  ■  VOLtiMI;:  28  W 


THE 


MAGIC 


THAT  OPENS  THE 

DOORS  TO 

FOREIGN    MARKETS 

LET  US   DUB 

YOUR 

INDUSTRIAL 

SCIENTIFIC 

DOCUMENTARY 

INFORMATION 

TRAINING 

AND 

SALES  FILMS 

NARRATION  OR  LIP  SYNC 


TRANSLATORS  •  NARRATORS 

DIRECTORS  AND  EDITORS 

IN  ANY  LANGUAGE 


FOREIGN  LANGUAGE 
SERVICE  COMPANY 

7046  HOLLYWOOD   BLVD.,   SUITE  702 
LOS  ANGELES,   CALIFORNIA  90028 
A/C     213  Hollywood   7-5128/29 


THE  EDITORIAL  VIEWPOINT 

(continued  from  the  preceding  page  26) 

first  American  to  receive  this  award  for  mo- 
tion picture  production  when  French  Cultural 
Attache  Jean  Harzic  made  the  presentation  in 
September  at  that  country's  embassy  in  New 
York.  Several  other  Americans  were  honoied 
at  this  ceremony  for  their  contributions  to  arts 
and  letters. 

Dr.  Williams  has  been  active  in  the  Inter- 
national Liaison  Center  of  Schools  of  Cinema 
and  Television  since  it  was  founded  in  1954. 
This  group  now  represents  all  major  film  pro- 
ducing countries  in  the  world.  As  representative 
of  the  University  Film  Producers  Association, 
Don  has  been  treasurer,  vice-president  and 
(three  times)  president  of  the  organization. 

In  presenting  the  medal.  Harzic  said  that 
Williams  has  been  responsible  for  producing 
hundreds  of  educational  and  training  films 
made  in  the  Middle  East  and  Korea.  "This  ef- 
fort and  his  international  reputation  have  con- 
tributed to  Dr.  William's  present  honor,"  he 
concluded. 

*       *       * 
"Voices  of  the  Water"  Applauded  at  the 
Annual   CINE    Exhibition    in    Washington 
■m   Another   great  film   from   Bert    Haanestra, 
whose  picture  on  glass-making  is  an  epic  of 
documentary   production,   highlighted   the   an- 
nual Exhibition  Program  of  the  Council  of  in- 
ternational Nontheatrical  Events  in  Washington 
D.C.  last  month. 

An  excerpt  from  Voices  of  the  Water  was 
welcomed  with  resounding  applause  by  pro- 
ducers and  members  of  the  Federal  Go\era- 
ment  who  attended  the  showing  .  .  .  Dealing 
with  "the  involvement  of  the  people  of  Hol- 
land with  the  sea"  this  great  film  was  directed 
by  Hugo  DeGroot  and  photographed  by  An- 
ton Van  Munster.  Music  was  by  Robert  Hep- 
pener. 

Parke,  Davis  Film  Shown  on  Four  Screens 
is  Exhibit  Highlight  at  the  AMA  Convention 

■it  No  matter  which  of  four  entrances  were 
used  by  visitors  to  the  Parke,  Davis  &  Com- 
pany exhibit  at  the  recent  convention  of  the 
American  Medical  Association  in  Atlantic  City, 
their  eyes  caught  There  Is  a  Difference,  that 
company's  fascinating  new  motion  picture  on 
total  control  of  product  quality. 

Four  rear-projection  screens  were  installed 
so  that  visiting  doctors  could  follow  the  ac- 
tion wherever  they  stood:  narration  was  de- 
livered through  16  earphones  conveniently  at 
hand.  The  Jam  Handy  Organization  not  only 
produced  the  film  but  set  up  synchroniz.ition 
of  the  four  projectors,  frame  by  frame  through 
its  competent  field  projection  staff.  //  was  a 
convenlion  exhibit  highlight. 


i@B^^^«uaKS^ 


Producing 
Filmstrips? 


Color  Film  Corporation  provides  all 
filmstrjp  laboratory  services  from 
master  negative  preparation  through 
release  prints. 

Negative  analysis  and  overnight 
answer  prints  for  producers  and  in- 
plant  AV  depts.  that  shoot  own  nega- 
tives. 5251  and  6008  processed  daily; 
negative  splicing;  A  &  B  printing;  dupe 
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All  jobs,  large  and  small,  given  care- 
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price  list. 


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(914)  698-6350 

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n' 'n 


MUSIC  LIBRARY -SOUND  EFFECTS  •  EDITING 


STATEMENT  OF  OWNERSHIP,  MANAGEMENT  AND  CIR- 
CLLATION  lAcl  nf  Octobor  J3.  I%2;  Section  4369,  Title  39, 
United  Slates  Codi-.  1.  Date  of  filing:  October  2,  1967.  2. 
Title  of  publication:  Business  Screen  Magazine.  3,  Frequency 
of  issue:  eight  times  annually  at  six-ueek  intervals.  4.  Location 
ni  known  office  of  publication:  7064  Sheridan  Road,  Chicago, 
Cook,  Illinois  6<l626.  5.  Location  o(  the  headquarters  or  gen- 
eral business  offices  of  the  publishers:  same.  Names  and  ad- 
dresses of  publisher,  editor  and  managing  editor:  publisher. 
Otto   H.   CoeHn.    Editor:   same;   managing   editor:    same. 

7.  Owner:  Business  Screen  Magazines,  Inc..  7064  Sheridan 
Road,  Chicago.  III.  60626.  Otto  H.  Coelln,  7064  Sheridan 
Road,    Chicago.    111.    60626. 

8.  Known  bondholders,  mortgagees,  and  other  security 
holders  ovvning  or  holding  1  percent  or  niore  of  total  amount 
of    bonds,    mortgages    or    other    securities:    none. 

9.  Paragraphs  7  and  8  include,  in  cases  where  the  stock- 
holder or  security  holder  appears  on  the  books  o(  the  company 
as  trustee  or  in  any  other  fiduciary  relation,  the  name  of 
the  person  or  corporation  for  whom  such  trustee  is  acting,  also 
the  statemenis  in  the  two  paragraphs  show  the  affiant's  full 
knowledge  and  belief  as  to  the  circumstances  and  conditions 
under  which  the  stockholders  and  security  holders  \vho  do 
not  appear  upon  the  books  of  the  company  as  trustees,  hold 
slock  and  securities  in  a  capacity  other  than  (hat  of  a  bonafide 
owner.  Names  and  addresses  of  individuals  \sIio  arc  stock- 
I'oldcrs  of  a   corporation   which   itself   is  a   stockholder   or   holder 

>(  bonds,  mortgages  or  their  securities  of  the  publishing  cor- 
poration have  been  included  in  paragraphs  7  and  8  when  tlic 
interests  of  such  individuals  are  equivalent  to  1  percent  or 
more  of  the  total  amount  of  the  stock  or  securities  of  the 
publishing    corporation. 

10.  Extent  and  nature  of  circulation:  A.  Total  no.  copies 
printed  (net  press  run):  average  No.  Copies  each  issue  dviring 
Ijreceding  12  months:  8.000;  single  issue  nearest  to  filing  dale: 
8.000.  B.  paid  circulation.  I.  Sales  through  dealers  and  car- 
riers, street  vendors  and  counter  sales:  average  no.  of  copies 
of  each  issue  during  preceding  12  months:  410;  single  issue 
nearest  to  filing  date:  575.  2.  Mail  subscriptions:  average  no. 
copies  each  issue  during  preceding  12  months:  6.180;  single 
issue  nearest  to  filing  date:  5,949.  C.  Total  paid  circulation: 
average  no.  copies  each  issue  during  preceding  12  months: 
6.590;  single  issue  nearest  to  filing  date:  6.524.  D.  Free  distri- 
bution (including  samples)  by  mail,  carrier  or  other  means: 
average  no.  copies  each  issue  during  preceding  12  months; 
1.260;  single  issue  nearest  filing  date:  1,316.  Total  distribu- 
tion (Sum  of  C  and  D):  average  no.  copies  each  issue  during 
preceding  12  inonihs:  7,850;  single  i«ue  nearest  to  filing  date: 
7.840.  F.  Office  use.  left-over,  unaccounted,  spoiled  after 
printing:  Average  no  copies  each  issue  during  preceding  12 
months:  150;  single  issue  nearest  to  filing  date:  160.  O.  Total 
isum  of  E  Sc  F — should  equal  net  press  run  shown  in  .At:  aver- 
.igc  no.  copies  each  issue  during  preceding  12  months:  8.000; 
single    issue    nearest    to    tiling    date:    8.000. 

I  certify  that  the  statements  made  bv  me  above  arc  correct 
ind    roniplrlr 

O.   H.   Coelln.   Publisher 


28 


BUSINESS  SCREEN 


SOMETIMES  AT  CAPITAL 


Our  sound  mixes  are  a  little  hectic 

But  that's  because  we're  busy!  You  keep  us  that  way.  ■  We  have  three  basic  rooms,  all  packed  with  the 
finest  RCA.  Westrex  and  Annpex  recording  equipnnent  money  can  buy.  They're  independently  Selsyn 
interlocked  so  that  you  can  do  your  recording,  re-recording,  transferring,  interlock  screening  or  mixing 
with  complete  confidence.  ■  When  it  comes  to  sound,  we  can  handle  every  kind  of  %".  1  6mm  or  35mm 
magnetic  material.  Believe  us.  If  you  don't,  write  for  details. 

FILM   LABORATORIES.  INCORPORATED 

470  E  STREET  S.W   .  WASHINGTON.   D.C    20024. PHONE  (202)  347-1717 
1998  N.E.    150th  STREET -NORTH   MIAMI,  FLORIDA  33161  .PHONE  (305)  949-4252 


NUMBER  7  ■  VOLUME  28 


29 


Quality  •  •  • 

TIME  AFTER  TIME,  IN  TIME  . 


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preparalien  and  (he  handling  of  pre-print  moleriab.  Write  today. 

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Telephone:  COlumbus  5-2180      •      A/C  212 


A  COMPLETE  LIBRARY  OF  BACKGROUND 
MOOD  MUSIC  ON  20  LP.'s? 

CINEMUSIC   INC.   HAS  THE  ANSWER! 

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PHONE:     212     -     PLoza     7-3795 


International  Film  &  TV  Festival  Awards: 


(CONTINUED    FROM    PAGE    1  4  ^ 

silver  medals  to  BFB  Productions 
for  The  Dreamhiiilder:  to  CRS  Pro- 
ductions for  Tlie  Answer  Is  Clear, 
sponsored  by  the  Detroit  Diesel 
Engine  Div.  of  General  Motors; 
and  to  Canadian  National  Rail- 
ways, for  its  Expo  '67  picture, 
Motion.  Bronze  medals  for  PR 
films  to;  Copley  Productions  for 
San  Dieifo:  the  Most  Important 
Coiner:  to  Magnum  Films  for 
What's  It  All  About?,  sponsored 
by  Xerox;  and  to  the  American 
Can  Company  for  The  Shape  & 
the  Future. 

•  Medical  Research  Films;  a  gold 
medal  to  tfie  Schering  Corp.  for 
Corps  Projond.  Silver  medal 
awards  to  Stuart  Finley,  Inc.  for 
Becky  and  to  Sandoz  Pharmaceu- 
ticals, Inc.  for  Years  for  Living. 

Medals  to  Five  Sports  Films 

•  Sports  Films:  a  gold  medal  to 
Barrymore  Film  Productions  for 
A  Secret  Rade.  sponsored  by  the 
Head  Ski  Co.;  silver  medals  to 
Larry  Madison  Productions  for 
Skeet  Shooting  With  D.  Lee  Braim. 
sponsored  by  Remington  Arras 
and  to  Cannon  Associates,  Inc.  for 
Sea  of  Corlez.  sponsored  by  Aero- 
naves  of  Mexico.  Bronze  medals 
to  Arthur  Mokin  Productions  for 
The  Offensive  Backfield.  spon- 
sored by  Standard  Brands,  Inc.  and 
to  King  Screen  Productions  for 
Seattle  Totems.  Champions  67, 
sponsored  by  that  hockey  club. 

•  Educational  film  honors  led  off 
with  the  gold  medal  awarded  John 
Sutherland  Productions  for  Make 
a  Mighty  Reach,  sponsored  by  the 
Kettering  Foundation.  Silver  med- 
als were  given  Filmex,  Inc.  ior 
Modern  Arithmetic  Through  Dis- 
coveiy.  produced  for  Silver  Bur- 
dett  and  to  the  Rank  Organization 
(England)  for  E.xploring  Chemis- 
try, sponsored  by  Unilever,  Ltd. 
And  there  were  bronze  medals  tor 
Westminster  Films  Ltd.  (Canada) 
with  New  Colleges,  sponsored  by 
the  Ontario  Dept.  of  Education 
and  Ralph  Lopatin  Productions, 
for  Common  Sense,  sponsored  by 
the  Pennsylvania  State  Education 
Association. 

Social  Welfare  Pictures  Cited 
•  Social  Welfare  is  certainly  a 
theme  for  today  and  the  gold 
medal  winner  in  this  group  of  films 
was  the  Georgia  State  Dept.  of 
Education,  for  Ode  to  An  Uncer- 
tain Tomorrow.  Silver  medals  to 
Sun  Dial  Films,  Inc.  for  While  I 
Run  This  Race,  sponsored  by  the 
Office  of  Economic  Opportunity- 
VISTA  and  to  William  Hendricks 


Associates  for  A  World  of  Dreams. 
sponsored  by  the  California  Mu- 
seum of  Science  &  Industry.  John 
Sutherland  Productions  took  the 
sole  bronze  medal  for  The  Owl 
Who  Gave  a  Hoot,  also  sponsored 
by  the  OEO  in  Washington. 
•  Travel  films  had  a  gold  medal 
winner  in  Steeg  Productions,  for 
Go-Co  France,  sponsored  by  the 
French  Government  Tourist  Of- 
fice. Silver  medals  went  to  Cannon 
Associates  (Fiesta  Tapaiia)  spon- 
sored by  Aeronaves  of  Mexico  and 
to  the  Georgia  State  Department 
of  Education  for  Atlanta.  Atlanta, 
sponsored  by  Eastern  Airlines. 
Bronze  medals  for  travel  films 
were  shared  by  John  Savage  with 
Breezing  Through  Bavaria,  spon- 
sored by  Lufthansa  and  the  Ger- 
man Fed.  of  Railroads  and  by 
Prout  Film  Productions,  for  Look 
to  the  Sun.  sponsored  by  the  Flor- 
ida State  Board  of  Parks. 

"Manufacturing"  Films  Honored 

•  Manufacturing  film  honors  saw 
a  gold  medal  go  to  Thyssengas  AG 
(Germany)  for  the  film  Erdgas. 
Silver  medals  were  shared  by  the 
Sandia  Corporation  for  Sandia 
Spinoff  and,  again,  by  the  Short 
Films  Group  of  the  Rank  Organi- 
zation, for  Revolutions  for  All, 
produced  for  Churchman's  (ci- 
gars). 

•  Communication  Media  made  an 
interesting  group  with  the  gold 
medal  taken  by  International  Tele- 
phone &  Telegraph  Corporation, 
for  Under  Many  Flags.  Silver 
medals  went  to  Audio  Productions, 
Inc..  for  Without  Fail,  sponsored 
by  the  Bell  System,  and  to  Fox 
Video  Productions,  for  My  Son, 
the  Media  Buyer,  sponsored  by 
Penton  Publishing  Co.  Bronze 
medal  honors  went  to  Art  &  Film 
for  Industry,  for  Prologue,  spon- 
sored by  TVB.  and  Westminster 
Films  Ltd.  (Canada)  for  Commu- 
nication, sponsored  by  Bell  Tele- 
phone of  Canada. 

"In  the  Ser\  ice  of  the  Public" 
•  Public  Service  films  led  off  with 
the  gold  medal  given  Cameras  In- 
ternational for  La  Cooperative  de 
San  Andres,  sponsored  by  the  Co- 
operative League  of  USA.  Silver 
medals  followed  to  Ralph  Lopatin 
Productions  for  What's  the  Big 
Idea'?,  sponsored  by  the  National 
Association  of  Suggestion  Systems 
and  to  Deutsche  Dokumentar-Filni 
(Germany),  for  VW  EA  141. 
sponsored  by  Volkswagenwerk 
AG.  Bronze  medals;  to  Cavalcade 
Productions  for  Geology  &  Natural 

(CONTINUED      ON       PAGE       72  > 


30 


BUSINESS  SCREEN 


"Make  us  a  film,"  said  Sun  Oil.  ,-" 
"Help  us  tell  the  world  about  Athabasca.  Take  two  years 
to  do  it  and  don't  mind  the  snow  and  40  below  zero  cold,"  they  said. 
"We  wouldn't  even  mind  if  you  won  yourselves  an  award." 


Athabosca.  Thirty  thousand  squore  miles  of  oil-      The  result  is  a  44  minute  documentary.  35mm      won  o  speciol  Gold  Medal  Award  for  Best  Anis- 
rich  lor  sands,  midway  between  the  Arctic  Circle       widescreen  color.  Techniscope  process.  Original       tic  Concept  in  the  industrial  films  category 
and  the  US  bordf^r  trr-^ra   tUa  ..,>.,l,  .       •  .  .... 


and  the  U.S.  border. 

Alhobosca.  Sun  Oil's  frigid  under  to  king.  And 

Rose-Mogwood  s,  loo. 

Our  job  wos  to  put  this  mammoth  "oil-mining  " 

project  down  on  film. 


score.  The  works 

We  thought  it  was  good  enough  to  win  on 

award.  And  it  did. 

it  was  entered  in  the  10th  International 

Film  and  TV  Festival  of  New  York  and 


RMP. 


As  pleosed  as  we  ore,  we're  hoping  that  our  next 
industriol  assignment  will  toke  us  south.  We'd  like 
to  thaw  out. 

RMP  Associates,  Industrial  Film  Division 
o'  Rose-Magwood  Productions,  Inc. 


Rose-Mogwood  Productions,  Inc  :  New  York,  Hollywood.  Chicogo,  Toronto,  ond  London 


NUMBER  7  ■  VOLUME  28 


31 


National 

Distributors 

of  the 

Sponsored 

Motion 

Picture... 


A     SERVICE     BUYER'S     GUIDE 
SPECIAL  REFERENCE  REPORT 


ASSOCIATION   FILMS,   INC. 

Headquarters  Office: 

600  Madison  Ave.,  New  York,  N.Y.   10022 

Phone:   (212)  421-3900 

Midwest  Sales  Office:  The  Wriglcy  Bldg.,  400 

N.   Michigan  Ave.,  Chicago,  111.   60611. 
Phone:   (312)  467-0400. 

Robert  D.  Mitchell,  President 
Robert    .\I.    Finehout,    Vice   President,   Corpo- 
rate Advertising  &  Pidjlic  Relations 
Robert  W.  Biicher,  Vice  President,  Sales 
Reg.   Evans,  Vice  President,  Sales 
John   Barwick,   Manager,  Association 

Instructional  Materials 
E.  H.  Johnson,  Mgr.,  Special  Services 
Tim  \\'hole\.  Service  Manager 

Eastern  Area  Exchange 
600   Grand   Avenue,    Ridgefield,   N.J.,   Phone: 
201-\Vhitney   3-8200,   E.   H.   Johnson,   Manager 
East  Central  Area  Exchange 
324  Delaware  Ave.,  Oakmont.  Pa.  Phone: 
412-828-5900.  Robert  Imlach,  Manager. 
Central  Area  Exchange 
.561    Hillgrove   Ave.,    La   Grange,   111.    Phone: 
312-352-3377.  Joseph  Liebich,  Vice  President  & 
Manager. 

Southern  Area  Exchange 
1621  Diagon  St.,  Dallas  7,  Texas,  Phone;  214 
Riverside  8-87.57,  Ivan  Clark,  Manager 
Western  Area  Exchange 
25358  Cvpress  Ave.,  Hav^vard,  Calif.  Phone: 
415-783-0100.  Winston  O.  Siler,  Vice  President 
&  Manager. 

Canada 
Association-Industrial  Fihns,   135  Peter  Street, 
Toronto,  Ontario.  Mrs.  Jean  Lewis,  Vice-President 
and  General  A/gr.;  James  Bach,  Sales  Mgr. 


BERGEN  MOTION  PICTURE  SERVICE,  INC. 
Route  46,  Lodi,  New  Jersey  07644 
Phone:  (201)  472-1154 
New  York  City,  Phone:  (212)  564-1195 

Eugene  Demick,  President 
Mon-is   Shapiro,   Comptroller 
Camelina  Connelly,  Director 

of  Di-siribution 
Herbert  Sakow,  Vice-President,  Sales 

Distribution-  of  sponsored  motion  pictures  \'ia 
network  of  field  representatives  who  operate  65 
regional  film  exchanges  serving  Bergen. 

FILMS  OF  THE  NATIONS  DISTRIBUTORS  INC. 

305  E.  S6th  Street,  New  York,  N.Y.  10028 
Phone:  (212)  348-7600 
Cable:  Clif tof ilm/ New  York 

Maurice  T.  Groen,  President 

Ernst  Fischel,  Vice  President 

William  Rosenfeld,  Secretary /Treasurer 

Jerry  Shapiro,  Service  Manager 
Distribution  office:  Birmingham,  Ala.;  Camp- 
bell, Ciilif.;  Chicago,  111.;  Boston,  Mass.;  Min- 
neapolis, Minn.;  St.  Louis,  Mo.;  Raleigh,  N.C. 
Bulfalo,  N.Y.;  Brooklyn.  N.Y.;  New  York  City 
Cinton.  Ohio:  Fort  Worth,  Tex.;  Spokane,  Wash. 
Milwaukee,  Wis.  « 


THE  JAM  HANDY  ORGANIZATION,  INC. 
Headquarters   Office: 

2821  E.  Grand  Blvd.,  Detroit,  Mich.  48211 
Phone:  (313)  TRinity  5-2450 

Betty  Watters,  in  charge.  Distribution  Services 


IDEAL  PICTURES 
Division  of  Fleetwood  Films,  Inc. 
Executive  Offices;   at  34  MacQuesten 

Parkway,  South,  Mount  Vernon,  New  York 
10550  ' 
Phone:  (212)  CI  6-0560 

Myron   Bresnick,   President 

Martin   Bresnick,  Vice  Prcs.,  Operations 

M.  G.  \\'eiland.  Vice  Pres.,  Sponsor  Films 

Alfred  Halper,  Treasurer, 

Renee  Bresnick,  Secretary 

Branch      Exchanges     And     Managers:      At- 
lanta, Georgia  30303  -  133  Nassau  N.W.,  Wil- 
h.am  Fly,   (404)   .525-4706;  Baltimore,  Maryland 
21218  -  102  West  25th  Street.  Nelson  C.  White, 
(301)  889-9963;  Boston,  Mass.  02116  -  42  Mel- 
rose   St.,    Edward    Kondazian,    (617)    426-1133; 
Buffalo,  New  York  14202  -  273  Delaware  Ave., 
William    C.    Kirkpatrick,    Jr..     (716)    8.53-2688; 
Cleveland,  Ohio  44114  -  2110  Payne  .•\ve.,  Mike 
Blaettner,     (216)     621-9173;     Chicago,     Illinois 
60610  -  417  N.  State  St.,  Robert  Craig,   (312) 
321-9693;  Dallas,  Texas  75247  -  3131  Stemmons 
Freeway,  Carol  Crowder,   (214)   637-2483;  Dcn- 
ver.    Colorado    80203    -    1120    Broadway,    Hal 
Stewart,    (303)    825-5525.   .5.34-4533:   Honolulu, 
Hawaii  96814  -  1370  Beretania  St..  Oram  Straus- 
er,  Jr.,  Honolulu  6-5536;  Indianapolis,  Ind.  46204 
-15  E.   Marvland.  Martv  Markey,    (317)    632- 
6383;  Kan.ms  Citii.  Mo.  64108  -  1822  Main  St., 
Charles    Brokenickv,    (816)    421-4404;    Los   An- 
geles. Calif.  90028  -   1619  N.   Cherokee  Ave., 
A\-illiam  E.  Kenney.    (213)    463-03.57;   Memphis, 
Tennessee  38103  -   352  Union,   Stanlev  Nolan, 
(901)    .527-4313;    .Miami.    Florida   .331.32   -   15 
\.E.  13th  St..  Tack  Spire,   (305)   374-8173;  Mil- 
waukee, Wis.   53208  -  4431  West  North  Ave.. 
Richard   Hoelke.    (414)    873-0434;    Minneapolis. 
Mhin.  5.5408  -  3400  Nicollet  Ave.,  Joe  Komarek. 
(612)     827-2966;     Mount    Vernon,    New    York 
10550  -  34  MacQuesten  Park-wa\-,  South,  Walter 
T.    Dauler.    (914)    664-5051;    Portland.    Oregon 
97214  -  234  S.E.  12th  St..  Tom  T.  Moore,  (503) 
233-5621;    Richmond  Virginia   23219  -   200   E. 
Can-  St.,  Dan   Browming,    (703)    644-2973:   San 
Francisco,  Calif.  94118  -  406  Clement  St..  Eddie 
Nakagama.   (415)   752-4800;  S(.  Louis.  ML^.iouri 
63120  -  6187  Natural  Bridge.  Norma  Kraus  & 
Georgia  Williams,   (314)  261-2600. 


0 


_,^_  this  symbol  .ippearing  over  a 
listing  in  these  pages  indicates  that  display  ad- 
xertising  containing  additional  useful  reference 
data  appears  in  other  pages  of  this  Buyer's  Guide. 


MODERN  TALKING   PICTURE  SERVICE,   INC. 

Headquarters  Office: 

1212  Avenue  of  the  .\niericas.  New  York, 

New  York,  10036 
Phone:  765-3100  .\C:  212 
Carl  H.  Lenz,  President 

Vi\   H.   MacCallum,   Executive  Vice  President 
R.  M.  Ildugh.  Vice  President-Sales 
George  \'ickers.  Secretary  &  Treasurer 
Harr>-  Bogaards.  Vice  President-Production: 

.\ssistant  Secretary 
Richard  H.  Rogers,  Vice  President. 

Theatrical   Division 
Fontaine  Kinchelne,  Vice  President. 

Advertising  and  Promotion 
(continued  on  the   following  page   35) 


32 


BUSINESS  SCREEN 


-/  — 


1^"^:]^^ 


LMS 


111.  60602 


!;cles,  Calif. 


flger 


,  Quebec 


1-4.3  West  61st 
lie:  .586-1717 
\erat\ons  Man- 
oUcr,  Ophelia 
Saitta.  \lanag- 
pck.  MaiwRcr, 
?ional  Office: 
tllinois  60606. 
J.   Hempel, 


•)0  University 
hue:  332-7184 
pstem  Region- 
\Mgeles,  Calif. 

Ralph  Rafik, 
>.th,    TV    Co- 

Huchan  St., 
|M7  AC:  514. 


Mrvice 

jcation 


.Y.  10003 


of  the  minds. 


Castle  Pack- 
.  Dislrihiition 
trlixinn  & 
Irchasing 


Ich  Oprratiims 
tionxorcd  Film 

\(}tional  Films 


Ion,  Tex.  (4084  Westheinur  Rd.);  Indianapohs, 
Ind.  (102  E.  \emiont  St.);  Kansas  City,  Mo. 
3718  Broadway);  Los  Angeles,  Calif.  (1145  N. 
-McCadden     Place);     Memphis,    Tenn.     (214    S. 


SERVICE  BUYER'S  GUIDE 


1750  Pennsylvania  Avenue.  N.W.  2020(« 
Phone:  298-5980  AC:  202 

Ward  French,  Regional  Sales  Manager 


542  .S.  Dearlxim  St.,  Chieago,  111.  (iOfiOS 

Phone  (312)  W  Abash  2-7S40 

Dan  Bishop,  Manager.  (Continued  on  page  3S) 


3S 


What  goes  on  herei' 


^ 


Di 
of 

Sf 


Pi 


A     SE 
SPEC 


A  total  environment.  On  film. 

In  the  revolutionary  MoviePak"  cartridge. 

And  on  a  true  communications  tool:  Falrchlld's 
self-contained,  automatic  cartridge  load,  rear  screen 
protector.  Marit  IV.  Or  the  front  screen  IWarit  V. 

(Either  way,  you  get  all  the  advantages  of  the  System 

that's  already  been  tested  and  proved  In  the  field  for 

years-Standard  or  Super  8  format.) 

Operating  instructions  for  either  of  these  Instant  load 

sound  projectors  are  the  same; 

1.  Slip  ina  MoviePak.    2.  Flip  a  lever. 

It  taltes  less  than  two  seconds  to  set  up  your  film. 
And  then  everything  happens  at  once. 

Motion.  On  an  8"x10-1/2"screen.  In  black  and  white 


or  full  color.  And  because  the  projection  lamp  has 
its  reflector  inside,  where  50  watts  of  power  equals 
500  watts  In  conventional  machines,  the  image  Is 
brilliantly  visible  In  full  room  light. 

Sound.  Using  a  Fairchlld  solid  state  amplifier. 
And  this  is  full  power,  wide  range,  immediate  sound. 
That  everyone  can  hear.  (The  speaiter  Is  built  In,  but 
there's  a  plug  for  headsets  or  an  external  speaker.) 

And  changing  or  stopping  a  film  Is  as  easy  as  starting  It: 

1.  Push  a  button. 

2.  Slide  out  the  MoviePak. 

It  you  want  your  film  to  repeal  continuously, 
one  switch  controls  it.  If  you'd  rather  have 
the  machine  turn  itself  off  when  the  film  ends, 
just  set  the  same  switch  for  automatic  stop. 


Fairchlld  motion  picture  equipment. 
From  the  originator  and  leader  of 
the  8  mm  sound  cartridge  world. 

And  the  Fairchlld  MoviePak. 
For  Instant  communication. 

See  it  for  yourself.        m^ 


The  worlds  of  8mm  cartridge  sound. 


Education 


Industry 


Government 


Library 


Trade  shows 


Industrial  Products  Division 
221  Fairchlld  Avenue 
Plalnview.  L.  I.,  N.Y.  11803 
I'm  looking.  Send  me  your 
D  Industrial  program,  for  use  In 

D  Training.  □  Sales,  Q  (Other) ^ 

n  Educational  program,  listing  films  available  for 
(Grades) (Subjects) 


F/MROHII-D 


Medical  education 


The  scope  of  the  8  mm  sound  film  is  broader  than  the  screen 

you  show  it  on. 

In  fact,  this  medium  is  as  big  as  your  need  to  communicate. 

Thousands  of  films,  covering  hundreds  of  subjects,  are 

available,  and  the  list  continues  to  grow. 

And  with  the  MoviePak  System,  your  own  film  can  be  telling  your 

story  in  an  instant.  On  screen.  On  a  desk  top.  And  in  your  displays 

Salesmen  think  of  it  as  one  for  the  road. 

And  educators  have  nicknamed  this  System  'Teachers  Set." 

The  world  of  8  mm  cartridge  sound. 

Look  into  it. 


symbol    appearing    over    a 

indicates   that   display  ad- 

.idditional    nseful    reference 

ata  appears  in  other  pages  of  this  Buyer's  Guide. 


"^this 
listing  in  these  page 
N'ertising    containing 


nicnaru  n.  ^\o>itfi^,   vit;r  i /t^smeai, 

Thrafrirnl   Division 
Fontaine  Kincheloe,  Vice  Prcf;idcnt. 

Advert i.sin(i  and  Promotion 
(CONTINUED    ON    THE    FOLLOWING    P.AGE    35) 


32 


BUSINESS  SCREEN 


NATIONAL  DISTRIBUTORS  OF  SPONSORED  FILMS 


MODERN  TALKING    PICTURE   SERVICE: 
(CONTINUED  FROM   THE    PRECEDING   PAGE   32) 

W.  M.  Oard,  Vice  Prrsidcnl-Opcrations 
James  McPolaiid,  Opiratiotus  Supervisor 

MODKHN  MaRKKTISC  PROGRAMS 

1212  Avenue  of  the  Americas,  New  York, 

New  York,  10036 
Phone:  765-3100  AC:  212 

Karl  M.  Kuechenmeister.  in  charge 
Harold  Ik-lkin 

NATIONAL  SALES  OFFICES 

Eastern  Division  Sales  at  New  York: 

1212  Ave.  of  the  Americas,  New  York,  N.Y. 

Phone:  765-3100  AC:  212 

Ralph  Del  Coro.  Vice  President 
Bnicc  Thomas;  Gordon  Re\iiolds 

National   Sales  Offices:   at  Pittsburgh: 
910  Pcnn  Ave.,  Pittsburgh,  Penn.  15222 
Phone:  GRant  1-9118  AC:  412 

D.  P.  Konny,  in  Charge 

Cestbai.  Division  Sales 
1909  Prudential   Plaza,  Chicago,  111.  60601 
Phone:  DEIaware  7-3252  AC:  312 

Dan  Katcr,  Vice  President 
Jack  Lusk;  Edwin  Swanson 

Western  DrvisioN  S.\i,es 
at  Los  Angeles 
1717  N.  HighLind  .\ve.,  Los  Angeles,  Cal. 

90028 
Phone:  HOIlywood  2-2201  AC:  213 

\V.  M.  MacCallluni,  Executive  Vice  President 

at  San  Francisco: 

16  Spear  St.,  San  Francisco,  Cal.  94105 

Phone:  YUkon  2-9414  AC:  415 

Robert  A.  Kelley,  in  Charge 

Southern  Division  Sales 

200  Little  Falls  St.,  Falls  Church,  Va.  22046 
Phone:  532-0450  AC:  703 

Jack  Lallcy,  Vice  President 

Canadian  Sales 

1943  Leslie  St..  Don  Mills,  Ontario,  Canada 
Phone:  444-7.3.59  AC:  416 

C.  Lynn  Meek,  in  Charge 


Regional  Exchanges  are  located  in  .\nchorage, 
Alaska  (81  l-8th  Ave.);  Atlanta,  Ga.  (714  Spring 
St..  N.W.);  Boston,  Mass.  (1168  Commonwealth 
Ave.);  Huffalo,  N.Y.  (1122  \V.  Chippewa  St.); 
Cediir  Rapids,  la.  (129-3rd  Ave.,  S.W.);  Char- 
lotte, N.  C.  (501  N.  College  St.);  Chicago,  111. 
(160  E.  Grand  Ave.);  Cincinnati,  Ohio  (9  Car- 
field  PI.);  Cleveland,  Ohio  (2238  Euclid  Ave.); 
Dallas.  Tex.  (1400  Slocum  St.);  Denver,  Colo. 
(922  Bannock  St.):  Detroit,  Mich.  (14.533  Sec- 
ond Ave.);  Harrisburg,  Pa.  (928  N.  3rd  St.); 
Honolulu,  ILiwaii  (742  .Ala  Moana  Blvd.);  Hous- 
ton, Tex.  (4084  Westheimer  Rd);  Indianapolis, 
Ind.  (102  E.  \emiont  St.);  K.insas  Citv,  Mo. 
(3718  Broadway);  Los  Angeles,  Calif.  (li45  N. 
McCadden    Phice);    Memphis,    Tenn.    (214    S. 


{:le\<laiul  St.);  Milu.iukcr,  Wis.  (I(i96  .N.  Astor 
St.);  .Minneapolis,  .Minn.  (1114  Nicollet  Ave.); 
New  Orleans,  La.  (715  Girod  St.);  New  York, 
N.Y.  (1212  Ave.  of  the  Americas);  Omaha,  Neb. 
(1410  Howard  St.);  Philadelphia,  Pa.  (1234 
Spruce  St.);  Pittsburgh.  Pa.  (910  Penn  Ave.); 
St.  Louis,  Mo.  (201  S.  Jefferson);  San  Francisco, 
Calif.  (16  Spear  -St.);  .Seattle,  \Va.sh.  (2100  N. 
45th  St.);  Summit,  N.J.  (315  Springfield  Ave.); 
Washington.  D.C.  (927-19lh  St.,  N.W.);  Don 
Mills,  Ontario,  Canada  (1875  Leslie  St.);  Mon- 
treal, Canada  (485  Mc'CUl  St.). 

NEWPORT  FILMS,   INC 
630  Ninth  Ave..   New  York,  N.Y.   10036 
Phone:   (212)  JU  2-1180 

Se\nioiir    Berkowitz,   President 
Selma    Fier,   Vice-President 

F.  Urbach.  Office  Manager 
Ken  Mcllwaine,  Film  Editor 

Services:  National  distributor  of  sponsored  short 
subjects  for  theatrical  use. 

ROTHACKER,   INC. 

Rothacker  Building,  241   West   17th  Street, 

New  York,   N.y]    10011 
Phone:  (212)  989-2929 
Douglas  D.  Rothacker  Jr.,  PresiderU 
W.  Stanficld  Cooper.  Vice-President 
Merrill    E.    Laub,   Vice-President 
Ma\-me  R.  Dawson,  Secretary-Treasurer 

STERLING   MOVIES,   INC. 
Executive  Office: 

375  Piirk  Avenue,  New  York,  N.Y.  10022 
Phone:  586-1717  AC:  212 

Charles  F.  Dolan,  President 

Sophie  C.  Hohne,  Senior  Vice  President 

George  Kave.  Executive  Vice  President 

G.  Roger  Cahaney,  Senior  Vice  President, 
Corporate  Planning 

Morton   J.    Fink,   Vice   President,   Director  of 

ytarketing 
^\■illialn  J.  Troy,  National  Sales  Manager 

Creative  Programming  Services 
375  Park  Avenue,  New  York,  N.Y.  10022 
Phone:  586-1717  AC:  212 

Edward  .\twood.  £.vrn/(iic  Producer 

Television  Presentations,  Inc. 
(Closed  Circuit  Di\ision) 
375  Park  Avenue,  New  York,  N.Y.   10022 
Phone:  421-9666  AC:  212 

Ira  G.  DeLumen,  Executive  Producer 

NATIONAL  S.\LES  OFFICES 
Eastern  Region 

375  Park  Avenue,  New  York,  NY.   10022 
Phone:  586-1717  AC:  212 
Morton   J.    Fink;   William   J.   Troy;    Sophie  C. 

Hohne;  Stanley  Zeillin;  Mich.iel  J.  McCurdy; 

Vincent  J.  Capuzzi;  George  Wiskcr. 

Washington,  D.C.  Sales  Office 
1750  Pennsylvania  Avenue,  N.W.  20206 
Phone:  298-5980  AC:  202 

Ward  French,   Regional  Sales  Maruigcr 


STERLING   MOVIES:   CONTINUED 

Midwestern  Region 

69  W.  Washington  St.,  Chicago,  111.  60602 

Phone:  939-6056  AC:  312 

Frank  J.  Havlicek,  Vice  President 
Gordon  J.   llempel 

Western  Region 

6290  Sunset  Boulevard,  Los  Angeles,  Calif. 

90028 
Phone:  467-3739  AC:  213 

Ralph  Rafik,  Regional  Sales  Manager 

Canadian  Sales  Office 
Sterling  Movies  Canada 
4980  Buchan  Street,  Montreal  9,  Quebec 
Phone:  737-1147  AC:  514 

John  Lush,  Manager 

Regional  Film  Exchanges 
Eastern  0|X'rations  Headquarters:  43  West  61st 
St..  New  York.  N.Y.  10023.  Phone:  .586-1717 
AC:  212,  George  Wisker,  .Arting  Opcradoni  Afon- 
agrr,  Joseph  Silvermintz,  Comptroller.  Ophelia 
Brussaly,  Manager  TV  Dept.,  John  Saitta.  Manag- 
er. Data  Process  Dept.  Marie  Bullock.  Manager, 
Promotion  Dept.;  Midwestern  Regional  Office: 
309  West  Jackson  Blvd..  Chicago,  IllinoU  60606. 
Phone:  939-6056  AC:  312.  Gordon  J.  Hcmpel, 
Manager 

Southwestern  Regional  Office:  100  University 
Ave.,  Fort  Worth,  Tex.  76107.  Phone:  .332-7184 
AC:  817.  I.  L.  Miller,  Manager;  Western  Region- 
al Office:  6290  Sunset  Blvd..  Los  Angeles,  Calif. 
9002S.  Phone:  464-26.56  AC;  213,  Ralph  Riifik, 
Regional  Manager.  Heather  Forsyth,  TV  Co- 
ordinator: Canadian  Office:  4980  Buchan  St., 
Montreal  9.  (Quebec.  Phone:  737-1147  AC:  514. 
John  Lush.  Manager. 


UNITED  WORLD  FREE  FILM  SERVICE 

An  Activity  of  Universal  Education 

and  Visual  Arts 

Headquarters  Office: 

221  Park  Avenue,  S.,  New  York,  N.Y.  10003 

Phone:  (212)  SPring  7-6600 

James  M.  Franey.  President 

Murra\-  Goodman.  Vice-Pn-sident,  Castle  Pack- 
aged Fihn.s 

John  D.  Desmond.  Vice-President,  Distribution 
Services 

Donald   Freelierg.   Director,  Advertising  & 
Sales  Promotion 

Edward  S.  Rile)',  Director  of  Purchasing 

Leo  Guelp;i.  Director  of  Research 

Ricluird  Liikiii.  Executive  Producer 

Frank  J.  C;ilhiuis.  Manager.  Bnmch  Operations 

Arthur  McLaughlin,  Director.  S;x>ii.vor(-J  Film 
Department 

Murras    .Ashwill.    Manager.   Educational  Films 
Department 

New  York  Regional  Area 
221  Park  Ave..  New  York.  N.Y.  10003 
Phone:  (212)  SPring  7-6600 
Herbert  Sidel,  Manager 

(im  AGO  Regional  .\hi  \ 
542  S.  Dearlxim  St..  Chicago.  III.  60605 
Phone  (312)  WAbash  2-7840 
Dan  Bishop.  Manager.  (Continued  on  page  38) 


SERVICE  BUYER'S  GUIDE 


35 


Checking  counter  display  arr    (cfr)    M.  R.   Stolil.  siriiemi  niiina'i<r  of  Bor- 
ilcn   Cluniiciil  CoiisKDitr  Prnthicls.   ami  R.   H.    Mackcij,   product   nuiiKificr. 

A  Training  Film  the  Salesman  Can  Believe 

Long,  Searching  Look  at  Company  Show  n  in  "If  It'§  Borden's" 


HPhe  Borden  Chemical  Com- 
-*-  PANv's  Consumer  Products  Di- 
vision (Mystilc  Tape.  Elmer's 
Glue-All.  Krylon  Spray,  etc.)  is 
currently  using  a  two-hour-and- 
fifteen-minute  training  film  which 
is  proving  to  be  an  outstanding 
success. 

//  It's  Borden's  is  shown  to  all 
salesmen  in  the  rapidly  expanding 
company  and  to  some  6,500  dis" 
tributor  salesmen  who  handle  the 
company's  products.  It  will  also 
be  shown  to  all  new  salesmen  who 
join  the  company  for  several  years 
to  come. 

The  new  film  is  related  by  mer- 
ger to  an  even  longer  film  made 
several  years  ago  for  Mystik  Tape. 
Milton  R.  Stohl,  then  general  man- 
ager of  Mystik,  engineered  a  four- 
hour  training  film  that  not  only 
did  a  bang-up  job  throughout  the 
tape  industry,  but  was  socko 
enough  to  keep  the  men  awake  and 
learn  something  besides.  Mr.  Stohl 
is  now  General  Manager  of  Bor- 
den Chemical's  Consumer  Prod- 
ucts Division,  which  absorbed  My- 
stik. and  more  training-film  mind- 
ed than  ever. 

/t  It's  Borden's  not  only  does 
the  iob.  it  is  an  interesting  film 
from  almost  any  standpoint.  It  won 
a  Blue  Ribbon  at  the  American 
Film  Festival  and  a  Chris  Honor 
Certificate  Award  at  the  Colum- 
bus Film  Festival,  The  style  is 
cinema  verite  —  the  hand-held 
camera  and  live  sound  —  and  it 
was  directed,  photographed  and 
recorded  by  two  experts  in  the 
genre,     Al    and    David     Maysles, 


working  under  the  aegis  of  Jin; 
Beach's  Murray  Hill  Productions, 
of  New  York. 

What  Milton  Stohl  likes  about 
this  technique  is  that  it  is  not  con- 
trived —  it  is  pretty  much  exactly 


Borden  Chemical's  Mihon  Stohl 

what  any  of  the  thousands  of  Bor- 
den Chemical  distributor  salesmen 
would  see  if  they  could  visit  the 
manufacturing  plants  or  go  out 
selling  with  the  company's  star 
salesmen.  It  has  a  distinct  air  of 
freshness  and  believability. 

Subject  matter  consists  of  an 
informal  plant  tour,  an  over-the- 
shoulder  look  at  a  top  salesman 
in  action,  an  executive  marketing 
committee  meeting  in  New  York, 
and  a  look  at  a  brand-new  sales- 
man making  his  first  call  in  the 
field,  followed  by  a  constructive 
critique  of  his  technique. 

//  lis  Borden's  has  been  bor- 
rowed by  a  number  of  other  com- 
panies interested  in  emulating  the 
new  approach.  • 


96S  HEMISf  »IR  68  ^ 


Exhibitors  Shape  Plans  for  HemisFair  '68 

General  Eleelrie's  Pavilion  to  Feature  a  Lively  jMusieal  Sho»' 


Oeven  Million  Visitors  are 
^  expected  to  view  displays  and 
exhibits  when  HemisFair  '68  takes 
place  in  San  Antonio,  Texas,  from 
April  6th  through  October  6th 
next  year. 

The  State  of  Texas,  naturally, 
will  have  a  most  imposing  pavilion. 
But  many  Latin-American  coun- 
tries, absent  from  Expo  '67  in 
Canada,  are  taking  part  in  Hemis- 
Fair and  emphasis  is  being  given 
hemispheric  relations  from  which 
this  latest  "limited-category"  ex- 
position derives  its  name.  A  good 
many  of  the  audiovisual  specialists 
in  this  kind  of  exhibit  work  are 
already  busy  on  projects  assigned 
to  them.  William  R.  Ralke,  Cali- 
fornia-based builder  of  projection 
systems,  told  us  of  one  such  as- 
signment when  we  visited  with  him 
at  the  IFPA  Conference  in  San 
Diego. 

The  General  Electric  Companv 
has  also  announced  production  of 
a  half-hour  musical  show,  featur- 
ing a  combination  of  live  and  film- 
ed techniques,  on  the  theme: 
"We're  Heading  for  a  Wonderful 
Tomorrow."  At  a  special  previev 
held  at  HemisFair  headquarters  'in 
October  12.  with  members  of  the 
Fair's  executive  committee  and 
staff,  GE  officials  and  the  press  in 
attendance,  the  Broadway  song 
writing  team  of  Fred  Tobias  and 
Stanley  Lebowsky  introduced  some 
of  the  basic  segments  of  this  lively 
musical    show    and    its    hit   tunes. 


■  Introducing  the  preview  at  San 
Antonio,  William  P.  Froguc, 
southwestern  regional  vice-presi- 
dent of  GE,  said: 

"The  company  has  gone  all  out 
to  give  HemisFair  visitors  the 
quality  of  entertainment  they  re- 
ceived so  well  in  GE  pavilions  at 
the  Seattle  and  New  York  World's 
Fairs  and  currently  at  Disney- 
land." The  firm  was  the  first  in- 
ternational corporation  to  sign  up 
for  HemisFair  and  to  begin  con- 
struction on  its  pavilion. 

"We're  Heading  for  a  Wonder- 
ful Tomorrow"  is  now  being  de- 
veloped by  Wilding,  Inc.,  through 
that  communications'  firm's  New 
York  office.  It  will  be  housed  in 
a  5,000  square-foot  pavilion,  lo- 
cated on  a  9,000  square-foot  site, 
overlooking  the  Fair's  picturesque 
lake  area.  The  show  will  have  two 
acts  and  features  both  live  and 
filmed  techniques.  A  total  of  250 
guests  will  enter  the  first  act  sec- 
tion within  a  circular  theater  every 
eight  minutes.  GE's  air-condition- 
ed, cantilever-roofed  structure  will 
have  a  capacity  of  about  22,500 
persons  each  day. 

"All  of  us  at  General  Electric 
recognize  the  importance  of  this 
world's  fair  as  concrete  proof  of 
the  friendship  that  exists  with  our 
Western  Hemisphere  neighbors 
and  we  will  make  every  effort  to 
make  HemisFair  an  overwhelming 
success,"  Mr.  Frogue  concluded  in 
his  preview  commentary.  • 


Architect's   rendering  of  the   Gcner(d  Electric  pinilioii   at    Ihmi-sFair   '68. 


36 


BUSINESS  SCREEN 


Now-  Color  by  Technicolor  for  all 
business  and  educational  films 


Color  by  Technicolor,  standard  of  highest  quality  and  service 
in  major  theatrical  motion  pictures  for  more  than  half  a  cen- 
tury, is  now  being  used  to  enhance  the  effectiveness  of  business 
and  educational  films.  The  same  processes  used  in  Technicolor 
wide  screen  and  35mm  feature  films  are  being  applied  in  a  new 
Technicolor  laboratory  specially  equipped  for  Super  8  motion 
picture  print  manufacture.  Technicolor  laboratories  can  pro- 
duce prints  of  business  and  educational  films  with  the  same 
rapidity,  quality  and  service  required  in  the  theatrical  field. 


And,  of  course,  the  best  way  to  show  8mm  and  Super  8  busi- 
ness and  educational  films,  silent  or  sound,  is  to  use  one  of 
Technicolor's  portable,  cartridge-loading,  instant  projectors. 

L^j  Technicolor 

^^-    -^B  Hollywood  '  London  •  Rome 

6311  Romaine  Street,  Hollywood,  Calilornia  90038  •  (213)  462-6111 


NUMBKR  7  ■  VOLUME  28 


37 


wv^mspvpr 


YOOB 
special 
eiffects, 
titles 
and 
optical 
effects 
should 


a9&¥ 


MM 


More  and  more,  motion  picture,  TV, 
industrial  and  business  film  producers 
are  "going  Hollywood"  with  their 
35mm  and  16mm  optical  work  for 
creative  ability  and  unsurpassed 
quality!  Ask  CINEMA  RESEARCH  ...  for 
fast,  dependable  and  economical 
answers  to  your  requirements. 

Overnight  service,  the  finest  equip- 
ment, and  the  West's  most  ex- 
perienced facility  .  .  that's 
CINEMA  RESEARCH! 

•  Titles 

•  Matte  Paintings 

•  16-35mm  Enlargements 

•  70-35-16mm  Reductions 

•  Optical  Wipes 

•  Matte  Shots 

•  Inserts  and  Stock  Shots 

•  Film  Correction 

Put  our  20  years  experience  to  work 
for  you  . . .  write  or  phone  for  facili- 
ties and  capabilities  folder. 


7ie  North  La  Brea  «ve. 

Hollywood,  Cal.  9003a 

.      (211)  913-9301 


mmam'Mm 


tssocialed  with  Reiearch  Producti,  Inc..  manufac- 
turerj  of  custom-built  optical   printing  equipment. 


NATIONAL     FILM     DISTRIBUTORS: 

united  world  free  film  service: 

(continued  from  the  preceding  page  35) 

Los  .^NCiELES  Rii(:i{)\.\L  AnE.\ 
1025  N.  Highland  Ave.,  Los  Angeles,  Calif 

90038 
Phone:  (213)  H01Iy^vood  5-5136 
Charles  McGratty,  Manager 

PoBTL.\NT>  Regional  Area 
5023  N.E.  Sandy  Blvd.,  Portland,  Ore.  97213 
Phone:  (503)  ATlantic  1-9732 

Stephen  Tuckman.  Manager 

.Atlanta  Regional  Are.\ 
287  Techwood  Drive,  Atlanta,  Ga.  30313 
Phone:  (404)  JAckson  3-6201 
J.  Hunt,  Manager 

Dallas  Regional  Area 
6434  Maple  Ave.,  Dallas,  Texas  75235 
Phone:  (214)  FLeetwood  2-1830 
P.  Howard,  Manager 


INTERNATIONAL  DISTRIBUTORS  OF 
THE  SPONSORED  MOTION  PICTURE 


INFORFILM 

Headquarters  Office: 

147  ave.  de  I'Hippodrome,  Brussels  5,  Belgium 

Phone:  47.10.03-47.28.77 

Jan  Botermans,  General  Secretary 

MEMBER  COMPANIES 

Belgium:   Sofedi,    147   avenue   de   rHippodrome, 
Brussels  5. 

Canada:   Modem  Talking  Picture  Service,   1875 
Leslie  Street,  Don  Mills,  Ontario. 

Denmark:  Erhvenenes  Film  Center,  22  Kobma- 
gergade,  Copenhagen. 

Finland:  Filmivhtima  Oy,  Kaisaniemenkatu  13A, 

Helsinki. 

France:  Cefilm,  31  avenue  Pierre  ler  de  Serbie, 
Paris  16. 

Germany:  Konferenz  der  Landesfilmdienste, 
Rheinallee  59,  Bad  Godesberg. 

Great  Britain:  Sound-Services  Ltd.,  Kingston 
Road,    Merton   Park,    London    S.W.    19. 

Italy:  Difi,  Via  G.  L.  Lagrange  9,  00197  Roma. 

Japan:  Educational  Film  Exchange,  3  Ginza 
Nishi:   6-Chome,  Chuoku,  Tokyo. 

Netherlands:  Technical  Film  Center,  Stadhou- 
derslaan   152,  The  Hague. 

New  Zealand:  The  H.  J.  Ashton  Company  Ltd., 
Box  8841,  Auckland. 

South  Africa;  Independent  Film  Centre  South 
Africa    (PTY),  P.O.   Box   11,   112,  Johannesburg 

Spain:  Teletecnicine  Intemacional  Distribucion, 
Desengano  12,  4°,  Of.  3,  Madrid  13. 

Sweden:  Swedish  Council  for  Personnel  Adminis- 
tration, Sturegatan  58,  Stockholm  O. 

Switzerland:  Schmalfilm  Zentrale,  Erlachstr  21, 
Bern. 

United  States  of  America:  Modem  Talking  Pic- 
ture Service,  1212  Avenue  of  the  Americas,  New 
York,  N.Y.  10036. 


:C^i^' 


fi>' 


p 

ARRIFLEX 

lAYLOR-HOBSON  COOKE 

LENSES 


now  available—  all 

focal  lengths  in  gen- 
uine factory- made 
Arrif lex  mounts*  for 
the  Arriflex  16  and 
Arriflex  35  cameras 

KINETAL  SERIES  for 

Arriflex  16's  from  9mm 
to  150mm 

SPEED  PANCHRO 
SERIES  for  A<-riflex  35's 
from  8mm  to  75mm 


•Also  available  in  other  camera  mounts 
from  ALBION  OPTICAL  CO.,  INC., 

West  Nyack.  New  York  10944 


ARRIFLEX  CORPORATION  OF  AMERICA 

P.O.  Box   1050.  Woodside.  N.Y.   11377 


38 


BUSINESS  SCREEN 


Now  Playing  Daily  funde^^^otl  .^^ 


«  i,  d  -■  -    3  i'  "  "  ■*  ^  9  8  »  «  » 


T^^'SB. 


^/cmttM] 


starring  reversal  and  negative 


miTi 


co-starring  the  new  7388  print  stock 

x;!^  Extra  Added  Attraction:-^ 
^.//^v../NEGATIVE&POSITIVE 

iMSfMIl 


SEND  FOR  OUR  NEW  PROGRAM  SHOWING  PRICES  &  SERVICES 

PRODUCED  BY  A.        DIRECTED  BY 

TECHNICAL  DmECTOR  ff\  ^CRIPT  BY 

W  For  reservations-call  Joe  Palese  g 


HftltllllH! 


m  CHICAGO 


PROCESSORS,  INC. 


Phone  MI  2-6453 

211  E.  GRAND  AVE 

ILLINOIS  60611 


WRITE  FOR ._ 

CINEMAS  LABORATORY  CHECK  LIST 


SERVICE  BUYER'S  GUIDE 


39 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,   SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST   FORTY- FOURTH   STREET, 
NEW  YORK,N.Y.10017»(212)MU2-4450 


THERE'S  NOTHING  FINER  THAN 

POLY-CONS 


POLYETHYLENE 
CONTAINERS 


Exclusive  . . . 

•  Hinged  lid. 

•  Unbreakable  Polyethylene. 

•  Moisture-proof,  dust-proof. 


Fit  standard  storage 
containers. 

Available  with  plain  or 
custom  printed  labels. 


2  Sizes  .  . . 

No.  1:  I'^xl'/z"  In  red,  yellow,  blue, 
green,  orange,  magenta, 
white,  black  and  natural. 

No.  2:  lV2"x2"    In  red,  blue,  green 
ana  natural. 


Helping  Keep  the  Navy's  Aircraft  Aloft 

A   Film   E.\|>lains  (^ompulerizeil   Testing  of   Avionic  Conl|l<(n^•lll^ 

Tn  Recent  Years.  American 
•*■  naval  power  has  been  increas- 
ingly strengthened  by  the  develop- 
ment and  intrciduetion  of  modern 
fighter  and  attack  aircraft  with 
tremendously  increased  operation- 
al capabilities.  But.  to  a  great  ex- 
tent, the  modern,  high-perform- 
ance naval  aircraft  is  dependent 
upon  high  sophisticated  avionics 
systems  which  contribute  to  its 
performance  —  radio  altimeters, 
missile  guidance  systems,  terrain 
and  navigational  radars,  stable 
platforms  and  other  sensitive  elec- 
tronic devices. 

As  the  use  of  these  avionics  sys- 
tems has  increased,  so  has  the 
need  for  a  multiplicity  of  special 
support  equipment  to  keep  them 
in  top  working  condition.  Need- 
less to  say,  with  space  limited 
aboard  ships,  the  Navy  has  had  to 
begin  intensive  study  of  how  to 
provide  testing  and  repair  equip- 
ment which  would  service  many 
different  avionic  systems  without 
taking  up  undue  amounts  of  pre- 
cious space. 

A  recent  him  release,  produced 
by  Sun  Dial  Films,  Inc.  for  PRD 
Electronics,  Inc.  of  Westbury.  New 
York,  prescribes  system  which  has 
been  developed  by  PRD  as  an  an- 
swer to  the  problem.  It  is  VAST. 
the  Versatile  Automatic  Shop  Test 
system,  or  as  the  Navv  calls  it. 
the  AN/USM247. 

It  is  a  single,  compact,  compu- 
terized system  which  can  efficient- 
ly test  a  variety  of  different  avionic 
equipments  more  rapidly  and  eco- 
nomically than  ever  before  pos- 
sible. 

The  film  comprises  two  major 
elements:  an  overall  description  of 
the  VAST  system  with  its  advan- 
tages and  an  explanation  of  how  it 
works.  The  film  follows  the  entire 
test  of  a  single,  typical  avionic 
unit  which  has  malfunctioned  un- 
til the  system  isolates  the  fault  to 


In  \.\bl  isstcm,  a.s  many  a^  tlim 
test  stations  (like  one  on  k'ft)  can 
he  conlrolled  by  a  >,in^le  computer. 

a  small  module  within  the  unit. 

An  interesting  problem  that  the 
film  will  help  to  solve  is  that  ul- 
timate adoption  of  the  VAST  sys- 
tem by  the  Navy  will  mean  that 
all  manufacturers  who  supply  avi- 
onics systems  to  the  Navy  will  have 
to  make  them  compatible  with  the 
VAST  system  so  that  they  can  be 
easily  connected  and  tested.  In 
many  cases,  the  first  exposure 
these  manufacturers  will  have  to 
VAST  will  be  the  film.  It  has  the 
dual  goal  of  convincing  them  of 
the  advantages  and  benefits  of 
VAST  and  showing  them  in  a  sim- 
ple and  concise  manner  how  it 
works. 

VAST  was  written  and  directed 
by  Tom  Carroll,  Jr..  and  was  pho- 
tographed at  PRD  Electronics, 
using  the  most  recently-completed 
version  of  the  VAST  test  station 

and  computer.  * 

=^        *        * 

"The  Watch  on  Health"  Helps 
Recruit  Public  Health  Workers 

-^  A  new  13''2-minute  color  film. 
The  Watch  on  Health,  has  been 
produced  by  the  U.S.  Public 
Health  Service.  Intended  to  recruit 
personnel  and  to  orient  new  em- 
ployees, the  film  also  documents 
the  history  of  the  Service  to  inform 
public  viewers.  • 


MULTI-RANK  PRINTING*  &  SOUND 'RECORDING - 


FAIRCHILD  •  TECHNICOLOR  CARTRIDGE  LOADING 

•  ■■ 

CONTINUOUS   PROJECTION   TREATMENT 


PROCESSING   •   INTERNEGATIVES  •   EDITING 


RICHARD     MANUFACTURING     CO 


5914     NOBLE     AVE 


VAN      N  U   Y  S 


f 


T 
Jl 


PHOTOGRAPHIC  LABORATORY  .       . 

6555  NORTH  AVE  ,  OAK  PARK.  ILL    IXJ>J 
AREA  CODE  312-386  6603 


40 


BUSINESS  SCREEN 


Sound  shouts  its  importance  in 
every  film  and  video  production. 
That's  why  you  can  afford  only  a 
Reeves  quality  track. 

We  know  sound.  Almost  enough 
to  have  invented  it. 

We  pioneered  in  every  technical 
improvement  made  in  sound  mix- 


Listen! 


ing  in  the  past  34  years.  In  most 
we  were  alone. 

Like  being  the  first  equipped  for 
mi.xing  from  sprocketed  magnetic 
film.  Or  first  to  install  a  quality 
lab  just  for  sound  negatives.  Or 
first  to  introduce  film  audio 
methods  to  videotape. 


We  have  enough  studios  and 
equipment  to  make  us  the  largest 
independent  in  the  business.  With 
the  most  highly  regarded  staff  of 
sound  engineers. 

In  short,  we  know  the  value  of 
the  sound  half  of  a  production. 

At  Reeves  it  shouts  loud  indeed. 


REEVES 


•  OUMD         STuOiOS 

A  DIVISION  OF  REEVES  BROADCASTING  CORPORATION 
3M  EAST44TH  STREET.  NEAYORK,  N.Y.  10017.  (212) OR  9-3550 


NUMBKR  7  •  VOLUME  28 


41 


FOR   INDIVIDUAL   INSTRUCTION 

D„K^."A-V  MATIC" 


ASOUND  FILMSTRIP  PROJECTOR 
SO  EASY  TO  OPERATE  ANYONE 
CAN  RUN  IT  ! 


The  new  A-V  MATIC  is  a  complete  unit  with  built-in  screen 
and  sound.  It  features  a  Program  Hold  Control  (picture  and 
record  can  be  stopped  instantly  for  study  or  discussion)  .  .  . 
shows  bright  pictures  even  in  lighted  room  .  .  .  has  plug-in  for 
earphones  .  .  .  dependable— built  for  continuous  use. 


y\/RIJE  FOR  LITERATURE 


DUKANE  CORPORATION 


AUDIO  VISUAL  DIVISION 
ST.  CHARLES.  IlLINOIS  60174 
Of'"''-    BS.II7A 


When  ordering  a  new  subscription  or  forwarding  a  renewal  order,  please 
be  sure  to  include  your  Zip  Code  Number.  Our  circulation  records  are 
compiled  by  Zip  Codes  according  to  U.  S.  Post  Office  regulations.  To 
help  speed    delivery   of   your    Business   Screen   copies,    show   the    Zip   Code. 


What's  the  message? 

Tt  Has  Become  Easii-3(  to  amaze,  astound  and  overwhelm 
the  viewers  of  today's  sight/ souiitl  media.  It  is  also 
simpler  to  bemuse  small  groups  and  individuals  by  setting 
a  small  projector  on  counter  or  desktop,  flipping  the  switch 
and  putting  on  a  sound  film  show.  But  the  words— impact, 
multi-media,  psychedelic— are  not  the  cru.\  of  the  matter. 
You  can  certainly  over-power  or  even  fa.scinate  your  audi- 
ence, but  what  about  the  core  idea?  Have  you  really  made 
your  point,  achieved  an  honest  and  positive  reaction,  de- 
li\ered  the  real  message  for  which  time  and  money  were 
budgeted? 

Nearly  every  conceivable  technique  was  put  on  view  at 
Canada's  Expo  67.  But  all  too  few  of  these  elaborate  and 
costly  programs  have  left  a  residual  im)3ression.  We  remem- 
ber best  those  which  concentrated  on  a  basic  idea,  such 
as  the  too-seldom  seen  "Skies  Over  Holland"  and  the 
cheerful  but  persuasive  idea  that  Ontario  is,  indeed,  a  good 
"Place  to  Stand."  At  the  opposite  end  of  the  scale  of  achieve- 
ment was  the  United  States  Pavilion  which  wasted  audience 
time  and  taxpayers'  money  with  multi-screen  "imagery" 
that  showed  the  U.S.  thinking  about  "A  Time  to  Play"  while 
its  men  were  dying  to  hold  freedom's  line  in  Viet  Nam. 

Think  about  the  latent  power  of  this  God-given  instru- 
ment for  putting  ideas  and  information  into  the  hearts  and 
minds  of  millions  or  a  chosen  few.  Consider  that  the  viewer 
pro\ides  clues  to  his  \iewing  preferences  in  the  popularity 
of  really  good  sponsored  films  which  have  achieved  mil- 
lionfold   audience   totals   through   long   years   of   showing. 

Give  thought  to  the  key  phrase,  "What  are  you  trying  to 
say?"  It's  really  as  simple  and,  paradoxically,  as  difficult 
as  concentrating  on  the  film's  idea  and  its  content,  first. 
The  difficult  part  is  to  put  aside  the  tricks,  techniques 
and  the  tools  and  to  get  to  the  heart  of  the  matter.  The 
"picture's  the  thing!"  onlv  if  it  has  something  to  sav  and 
gets  the  message  through  to  its  intended  viewers. 

There's  a  moral,  somewhere,  in  the  news  that  Alcoa  is 
remaking  "Unfinished  Rainbows"  long  after  this  picture 
ran  up  audience  totals  that  exceeded  the  initial  version  of 
"Gone  With  the  Wind"  and  this  sponsor  will  reach  an  en- 
tirely new  generation  of  youthful  and  adult  viewers.  The 
Marathon  Oil  Company  has  also  remade  its  often-honored 
traffic  safety  "attitude"  film,  "The  Case  for  Officer  Halli- 
brand."  When  will  a  better  farm  safety  film  than  "Miracle 
in  Paradise  Valley"  (Sinclair  Oil)  come  alive? 

What's  wTong  with  producers  and  sponsors  that  we  see 
so  few  sponsored  films  of  lasting  importance  today?  Does 
the  clue  lie  in  Europe's  continued  adherence  to  top-quality 
content  and  production?  Is  that  the  reason  why  only  a 
single  U.S.  film  won  business/ industr\'  honors  at  Lisbon 
when  16  of  our  "best"  met  the  competition  head-on? 

Tomorrow's  important  film  may  be  yours  if  you'll 
remember  that  it  begins  in  a  skilled  writer's  mind,  that 
if  the  idea  is  right,  the  message  kept  in  the  forefront  of 
the  planning  and  the  intended  audience  is  clearly  estab- 
lished, vou're  on  your  way  to  results. 

So  put  away  the  toys,  the  automated,  integrated  flip- 
floppery,  flashing  lights  and  bare  bosoms  of  the  "wow" 
school  of  "modem"  communication  and  try  to  remember 
that,  despite  the  times,  the  Bible  remains  the  "best  seller" 
and  the  Bible  Belt  is  the  heart  of  America.  Don't  be  afraid 
of  your  dreams  but  make  the  vision  clear  and  understand- 
able. Remember,  too,  that  the  dollar  vou're  spending  be- 
longs to  shareholders,  taxpayers  or  the  boss.  — OHC 


42 


BUSINESS  SCREEN 


3,000  Years  Old... 


The  "Tower  of  Babel"  still  stands. 
There  is  no  common  language. 

But  the  barriers  can  be  breached  . . . 
by  working  from  the  inside  out. 

To  intelligence,  curiosity, 
aspiration . . .  qualities  that  are 
basically  human  . . .  you  add  the 
motivation,  education,  and  training 
needed  to  bring  these  resources 
into  effective  use. 

Through  this  philosophy,  we  develop 
programs  and  produce  tools  that 
communicate  ideas  for  clients  with 
world-wide  interests. 

And  this  is  what  we  mean  when  we  say, 
each  year  since  1950,  "the  growth  of 
the  individual  is  the  yardstick  of 
successful  communication." 


m  ,  INC. 


31    WEST    53RD    STREET   ■    NEW    YORK    19.    N.    V 
PLAZA   7-065I 


Communicating  ideas  on  film  and  the  full  range  of  programmed  audio-vi.sual  media. 


'Nothing  is  as  powerful 

as  an  idea 

whose  time  has  come. . '. 


I  S^k^twU^&i^cn^anif 


1 

135  WEST  50TH  STREET  ■  NEW  YORK.  NY  10020  "(212)  581-9655 

BUSlNl-:t*.  MOTION  PICTURKS  •  TKAUE  SHOWS  •  FILMSTRIPS  ■  SALES  MEETINGS 


musifex  inc 

45  w.  45  St.,  n.  y.  c. 


COMPLETE 

MUSIC  &  SOUND  EFFECTS  SERVICE 


•  NEW  FACILITIES 

•  ADDITIONAL  PERSONNEL 

•  BACKGROUND  MUSIC  EDITING 

•  SOUND  EFFECTS  EDITING 

•  ORIGINAL  SCORES 

•  17  MUSIC  LIBRARIES 

•  MUSIC  LIBRARY  FOR  LEASE 

•  FX  LIBRARY  FOR  SALE 

•  MUSICAL  SOUND  EFFECTS 

•  SOUND  TRANSFER  FACILITIES 

•  COMPETITIVE  PRICES 

Musifex  talent  proven  on  over  5,600  productions 

FLY-  PHONE  -WIRE  -WRITE  NOW 

FOR  FULL  INFORMATION  AND  CATALOG 

TRY  US—  BOB  VELAZCO 


the  screen 

NEWS   OF    STAFF    APPOINTMENTS   AND   A-V    INDUSTRY    DEVELOPMENTS 

Dr.  Bradley  Dewey  is  President 
of  Reeves  Soundcraft  Division 

■  Dr.  Bradley  Dewey,  Jr.  has 
been  appointed  president  of  the 
Reeves  Soundcraft  Division  of 
Reeves  Industries,  Inc.  He  joins 
that  company  following  a  27-year 
association  with  W.  R.  Grace  & 
Co.  and  was  for  many  years  presi- 
dent of  the  Cryovac  division  of 
that  company. 

Dr  Dewey's  post  was  newly- 
created.  John  S.  Kane,  who  asked 
to  be  relieved  of  his  duties  as  gen- 
eral manager  of  Reeves  Sound- 
craft. has  agreed  to  remain  with 
the  firm  until  year-end  to  assist 
the  new  president.  • 


Burrows  Named  General  Manager 
of  GE's  Photo  Lamp  Department 

"■  Robert  P.  Burrows.  Jr.  has  suc- 
ceeded Lester  W.  Dettman  as  gen- 
eral manager  of  the  Photo  Lamp 
Department  in  General  Electric's 
Lamp  Division  at  Nela  Park, 
Cleveland.  Ohio.  Dettman  has 
been  named  general  manager  of 
the  company's  Miniature  Lamp 
Department. 

Burrows  was  formerly  manager 
of  Refractory  Metals  Manufactur- 
ing  for   GE's    Lamp    Metals    and 


ci  6-4061 


Robert  Burrows:  G.E.  Lamp  exec. 

Components  Department.  In  his 
new  post,  he  will  be  responsible 
for  manufacture  and  sale  of 
photolamps  for  commercial,  au- 
diovisual and  amateur  use  and 
photographic  equipment.  He  is  a 
native  of  Cleveland  and  attended 
Hiram  College  and  Case  Institute 

of  Applied   Science.  • 

*        *        * 

lames  Dricker  Heads  Production 
for  Cal  Dunn  Studios.  Chicago 

Continued  expansion  plans  at 
Cal  Dunn  Studios.  Inc..  Chicago, 
have  brought  the  appointment  of 
James  W.  Dricker  as  vice-president 
in  charge  of  production.  He  began 
his   industry  career   as  supervisor 


Dr.  Dewey:  heads  Reeves  Sowulcraft 

of  the  Eglin  AFB  motion  picture 
laboratory  in  Florida  during  World 
War  II.  ' 

Serving  as  a  cameraman,  editor/ 
production  supervisor  and  as  chief 
editor  for  such  companies  as  Bur- 
ton Holmes  Films.  Inc.  and  Ency- 
clopaedia Britannica  Films,  he  re- 
cently filled  similar  posts  at  the 
Atlas  Flm  Corporation  and  for 
Lukas  Film  Productions,  all  in  the 
Chicago  area. 

Dricker  is  a  member  of  the  Di- 
rectors Guild  of  America  and  the 
Motion  Picture  Technicians  (Edi- 
tors) Local  780.  • 
*        *        * 

Ira  Kerns  is  Creative  Director 
at  Niles  Communication  Centers 

■>r  Ira  M.  Kerns  is  now  creative 
director  of  the  Fred  A.  Niles  Com- 
munications Centers.  Inc.,  based 
at  Chicago  studio  headquarters. 
Since  joining  the  Niles  organiza- 
tion in  1964  as  a  staff  writer. 
Kerns  has  scripted  more  than  160 
TV  commercials  and  many  indus- 
trial films,  slidefilms  and  industrial 
shows.  He  was  also  co-author  of 
the  feature  film.  Nashville  Rebel. 

=:-.  ^:  * 

Peter  Stingi  Named  Supervising 
Editor  for  Rose-Magwood,  N.Y. 
<r  Howard  Magwood.  head  of 
Rose-Magwood,  New  York,  has 
announced  the  appointment  of 
Peter  Stingi  as  Supervising  Editor. 
Mr.  Stingi,  an  editor  at  Rose- 
Magwood  for  the  last  four  years, 
will  head  both  film  completion  and 
RMP's  new  tape  editing  operation. 
.'\n  important  part  of  Mr.  Stingi's 
responsibility  will  be  coordinating 
the  editing  of  film  shot  at  RMP 
studios  in  California.  Toronto  and 
London  for  New  'York  agencies. 
Prior  to  joining  RMP,  Mr.  Stingi 
was   editor  for   Sarra/New   York. 

(MORE     NEWS     IS     ON     PAGE     48) 


44 


BUSINESS  SCREEN 


16mm  Laboratory  Candidate 

[X]  HOLLYWOOD  FILM  ENTERPRISES,  INC. 

Every  day's  "Election  Day"  in  the  business-world 


Politics  is  people  .  .  .  and  promises. 
Business  is  people  .  .  .  plus  performance. 

For  all  of  60  yeais,  Hollywood  Film  Enterprises'  performance 
has  won  it  substantial  votes,  every  business  day  of  the  year. 

Operating  the  always-newest  equipment,  skilled  and  careful  people 
have  built  a  reputation  for  reliability  at  HFE.  And  lab  customers 
who  demand  dependability,  remain  lab-customers  at  HFE. 

If  you're  not  now  one  of  these  steady  customei-s,  perhaps  you  should 

be.  WTiy  not  test  our  promise  of  Personalized  Service — and  get  proof 

of  HFE's  guaranteed  consistent  quality?   Check  it  on  any  of  these  services: 


FOR  THE 


("fteU^ 


(OLOR 

or  Black  &  \A/hile 


Daily 


Processing 

o 


B  &  W  Negative  and  Reversal 

Ektachrome  Type  7255 

Ektachrome  E.  R.  Type  7257-7258 

Ektachrome  M.  S.  Type  7256 

Ektachrome   E.   F.  Type  7242 

Ektachrome  Dailies 

Kodachrome   Dailies 

Kodachrome  Release  Prints  on  Special  Same-Day  Service 
Black  and  White   Release   Prints 

Kodachrome  or   Ektachrome  Optical   Masters 

Kodachrome  or   Ektachrome   Reduction   Prints 

Eastman  Color  Internegatives 

Eastman  Color  Release  Prints 

(Additive  scene-to-scene  color  printing  on  the 
latest  model   Bell   &  Howell  Additive  Printer) 


Write  for  current  Lab  Price  List 


j^OLLYWOOD   FILM   ENTERPRISES,   INC. 

6060  SUNSET  BOULEVARD     .     HOLLYWOOD,  CAUFORNIA  90028     •     TELEPHONE:  213       464-2181 


Serving  film  producers  since  1907  .  .  .  the  laboratory  that's  OLDEST  in  Experience  and  NEWEST  in  Equipment 


NUMBER  7  •  VOLl'ME  28 


45 


FOR  EUROPE'S  FINEST 

SPECIFY  THE  ENTIRELY 
NEW 


^i^ 


Films  on  the  INTERNATIONAL  News-Front 


,^f^M 


LABORATOIRES 

with   the 

LATEST  IN  COLOR 

PROCESSING 

&  PRINTING  FACILITIES 

16mm 

REVERSAL 

NEGATIVES 

POSITIVES 

EKTACHROME 


16mm 

DUPLICATES 

COLOR-TO-COLOR 

A  &  B  ROLLS 


within  hours  after  shooting, 
rushes  are  available  for  the 
screening  of  all  Ektachrome 
material  by  producer  clients. 


•  EASTMANCOLOR 
35MM  PRINTS 

'  ANIMATION  STAND 
-35-16- 

•  OPTICAL  AND 
MAGNETIC  SOUND 
TRANSFER- 16/35 

•  SPECIAL  EFFECTS 


E.  LEZE,  President 
LABORATOIRES 

VITFER" 

1,  rue  Charles  Marie  WIdor 

PARIS,  16e 

PHONE:   288-8805 
OR:  642-46-99 


Sweden's  Leading  Distri 

'T'HE  Swedish  Council  for  Per- 
■*-    sonnel  Administration,  a  lead- 
ing source  of  training  films  in  that 
country  has  just  released  its  1967- 
68     film     catalogue,     listing     700 
training    subjects    and    some    400 
free  loan  industrial  films  which  it 
I  sends  to  groups. 
I       Sven    Hallonsten.    heading    this 
activity  in  Sweden,  reports  that  the 
Council   "has  doubled  its  activity 
during    the   past    three    years.    In 
1966,  we  had  about  18,000  book- 
ings,   reaching    approximately    1,- 
000,000  viewers.  These  figures  are 
rather  good  for  a  country  on  not 
more  than  T/i  million  population. 
Acquires  New  Titles  in  U.S. 
"Our  total   budget  amounts   to 
$250,000  and  we  have  now  more 
ability  to  acquire  useful  films  from 
overseas.  I  am  therefore  very  in- 
terested    in     getting     information 
about  available,  appropriate  titles 
and  your  excellent  journal  is  one 
of  our  best  sources  in  this  respect." 
The    Swedish    Council's    cata- 
logue includes  U.S.  titles  acquired 
from    the    Dartnell    Corporation, 
Roundtable  Productions,  McGraw- 
Hill  Text-Films;  Henry  Strauss  & 
Company;  and  the  Bureau  of  Na- 
tional Affairs.  It  works  on  a  self- 
supporting,  non-commercial  basis. 
But  rental  charges  are  comparable 
vith  the  U.  S.  market,  which  en- 
ables the  Council  to  pay  royalties 
to    producers    from    whom    film 
rights  are  acquired. 

Uses  Harwald  Inspect-O-Film 
The  Council's  film  distribution 
facilities  equal  those  of  any  land. 
A  Harwald  Inspect-O-Film  elec- 
tronic film  inspection  and  handling 
machine  is  only  one  of  many  de- 
vices used  to  assure  audiences 
orint  perfection.  Eskil  Helin  is 
head  of  film  distribution,  assisted 
by  H.  Lindstrom.  . 


ibutor  of  Training  Films 


Distribution    chief   Eskil    Helin   and 

ti^si.sltint  H.   Lindstrom  are  picturrd. 


Sven    Hallonsten,    of    the    Swedish 
Council  of  Personnel  Adminktration. 

Over  10,000  Titles  in  the  Library 
of  the  Canadian  Film  Institute 

*  The  Canadian  Film  Institute, 
with  well  over  10,000  titles  in  its 
library,  is  really  that  country's 
"national  film  library."  Margaret 
Britt,  in  charge  of  CFI's  Library 
and  Information  Service,  regularly 
issues  new  listing  bulletins  widely 
distributed  to  film  users  through- 
out the  provinces.  These  are  made 
available  without  charge  to  mem- 
bers of  the  Institute;  other  users 
pay  a  nominal  25<t  for  her  special 
lists,  as  issued. 

CFI  recently  organized  and 
served  as  host  for  the  21st  Con- 
gress and  Film  Festival  of  the  In- 
ternational Scientific  Film  Asso- 
ciation, held  in  Montreal.  Dele- 
gates from  22  countries  attended 
under  the  auspices  of  the  Institute 
and  Canada's  National  Research 
Council.  The  Festival  included 
some  60  film  presentations.         • 


Alcan's  "Expo  67  ,  .  .  Explore!" 
a  Colorful  Visit  to  Exposition 

The  color  and  excitement  of 
Expo  67  and  its  multi-million 
visitors  is  captured  in  a  recent  15- 
minute  sound  and  color  film,  Expo 
(>7  .  .  .  Explore'  Produced  by 
Crawley  Films  (Ottawa)  for  the 
Aluminum  Company  of  Canada, 
Ltd..  the  film  is  available  in  both 
16mm  and  35mm  versions  and 
was  designed  for  worldwide  dis- 
tribution. It  has  no  commentary. 

The  screen  is  splashed  with  bril- 
liantlv-hued  images  of  the  interna- 
tional fair  and  fortified  by  a  music 
store  evokin"  the  lilting  heart-beat 
of  Expo  and  its  participating  na- 
tion-;. In  the  words  of  Alcan  vice- 
nresident     Claude     P.     Beaubien, 

(CONTINUED    ON     PAGE    SEVENTY) 


{CREATE  THE 
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IeVERY  TIME 

I  with  the 

[MAJOR 

IBACKGROUND 

iMUSIC 
ILIBRARY 

Major  offers  you  a  full 
fifty-two  hours  of  background 
music  for  titles,   bridges,   back- 
ground—for   scoring, 
editing,    recording   and 
dubbing  music  for  your: 

•  FEATURE  PRODUCTIONS 

•  DOCUMENTARIES 

•  TV  FILMS 

•  SLIDE  FILMS 

•  ANIMATION 

•  INDUSTRIAL  FILMS 

•  SALES  PRESENTATIONS 

•  COMMERCIALS 

Major  specializes  in  sound 
—you   get  exceptional  technical 
know-how   and    beautifully- 
recorded  original  music  on 
LP  records  and  tapes. 


IMPORTANT:  Major  owns  lit  awn  copy- 
rlghti  on  atl  mood  muiic  in  itt  llbroryi 
world  rights  ovoiloble  to  you  on  o 
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ovailabie  on  o  "per  selection"  or 
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WHITE  FOK 

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CATALOGUE     TO 

THOMAS  J.  VALENTINO,  INC. 

ESTABLISHED   m2 

1 50  W.  4ith  St..  New  York  3i.  N.  V. 

■  Also  available: 

Catalogue  of  our  complete  new  LP 
sound  effects  library 


46 


BCSINESS  SCREEN 


NUMBER  7  ■  VOLUME  28 


47 


SAVE  FILM  -  SAVE  YOUR  SHOW 
PROFESSIONAL 

FILM  CARE 

EQUIPMENT  AND  SUPPLIES 

for  )6mm  —  8mm  —  3Smm 
Producers,    Film    Libraries,   TV 

EIECTRONIC    FILM    INSPECTION    IS 

A     "MUST".     FILM     DEFECTS     RUIN 

YOUR     FILM     AND    YOUR     SHOW. 

THEY    SIMPLY    CANNOT    BE 

FOUND    RELIABLY   BY   HAND! 


THE  "STARTER'-ELECTRONIC  INSPECTION 
for  $575  does  a  professional  job  of  find- 
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of  all  sizes.  Get  a  free  professional  pro- 
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ELEaRIC  POWER  FILM  SPLICERS  FROM 
HARWALD.  New,  improved,  with  auto- 
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prices.  Write  for  catalog 

or  call  colled:  312-491-1000. 


H 


THE 

HARWALD 

COMPANY 


SCREEN  EXECUTIVE 

Parrott  Heads  Detroit  Offices 
for  Wolper   Industrial   Division 

.->  The  cslablisliiiK'nt  ol  a  Detroit 
office  for  the  Industrial  Film  Divi- 
sion of  Wolper  Productions,  Inc., 
is  the  latest  in  a  series  of  expansion 
moves  for  the  Metromedia  com- 
pany, according  to  Mel  London, 
vice-president  of  the  film  division. 

John  Parrott  has  been  named 
manager  of  the  Detroit  ofBce,  lo- 
cated in  that  city's  Fisher  Build- 
ing, London  said.  The  new  office 
now  gives  the  Industrial  Film  Di- 
vision sales  and  production  facili- 
ties in  the  Midwest  in  addition  to 
the  East  and  West  Coast. 

In  his  new  post.  Parrott  will 
handle  the  industrial,  corporate 
and  individual  needs  of  clients  in 
the  Detroit-Cleveland-Akron  areas. 
No  newcomer  to  the  Midwest, 
Wolper  Industrial  Films  recently 
completed  a  Deslinalion  Safety 
film  for  General  Motors. 
*        *        * 

Elect  Philip  Kornblum  Controller 
for  the  F&B  Ceco  Industries,  Inc. 

■ii  F  &  B/Ceco  Industries,  Inc.,  has 
announced  the  appointment  of 
Philip  Kornblum  as  Controller,  re- 
placing Irving  Schwartz. 

Well  known  in  the  motion  pic- 
ture industry,  Phil  Kornblum  has 
a  wide  financial  background  which 
includes  1 1  years  as  Controller  for 
Robert  Lawrence  Productions.  He 
has  also  acted  as  a  financial  con- 
sultant and  trustee  for  various  film 
industry  groups. 

Mr.  Kornblum  will  operate  from 
F  &  B/Ceco  Industries,  New  York 
headquarters  at  315  West  43rd 
Street,  and  will  control  all  financial 
management  functions.  • 

*       *        * 
Thomas  Pincu  to  Direct  Western 
Marketing  for  Berkey  ColorTran 
■i^--   Thomas    L.    Pincu   has   joined 
Berkey-ColorTran,    Inc.    as   west- 


ern marketing  manager.  This 
graduate  of  Carnegie  Institute  of 
Technology  received  his  MA  in 
Theatre  Arts  at  UCLA  with  a 
thesis  on  color  TV  lighting.  Prior 
to  joining  Berkey-ColorTran,  Pin- 
cu served  as  a  sales  engineer  for 
Century  Lighting.  * 

-•c        ^        * 

Montague  Heads  Motion  Picture, 
TV  Section  of  Convair  Division 

Robert  B.  Montague  has  been 
named  head  of  the  motion  pic- 
ture and  television  section  of  the 
Convair  Division  of  General  Dy- 
namics. He  succeeds  the  late  Eu- 
gene C.  Keefer  who  died  Sept.  1 
while  enroute  to  San  Diego  head- 
quarters of  the  section  from  a  mo- 
tion picture  assignment  in  Quincy, 
Massachusetts. 

Montague,  who  has  been  allied 
with  the  motion  picture  field  of 
27  years,  has  been  with  the  Con- 
vair division  for  the  past  10  years 
as  a  cinematographer,  film  editor 
and  director.  Prior  to  his  new  ap- 
pointment, he  served  as  group 
leader  in  charge  of  directors,  writ- 
ers, editors  and  cameramen  in  the 
production  of  documentary  for  this 
company. 

Three  of  the  more  than  75  pro- 
ductions directed  by  Montague  in- 
clude the  award-winning  films.  On 
Target,  story  of  the  free  world's 
first  ICBM;  Friendship  7,  the  of- 
ficial NASA  film  of  the  orbital 
flight  of  John  Glenn;  and  One. 
One  Zero,  Zero,  filmed  account 
of  the  first  Surveyor  spacecraft 
landing  on  the  moon.  • 

*       *       * 

DeLuxe/General  Chicago  Sales 
Office  Directed  by  John  Rogers 

t>  DeLuxe/General  Film  Labora- 
tories has  named  John  G.  Rogers 
to  head  a  newly-established  sales/ 
service  office  in  Chicago,  serving 
the  Midwest  area.  The  office  will 
provide  personalized  contact  for 
service  on  film  orders  to  be  proc- 
essed by  both  Hollywood  and  New 
York  facilities  of  these  labs.         • 


1245  CHICAGO  AVENUE 
EVANSTON.  ILLINOIS    60202 


The  Oldest  Laboratory 

in  Florida  is  still  the  best  .  .  . 

Since  1947  the  emphasis  has  been  on  Quality  and  Service 

And  even  today,  you  don't  get 
one  without  the  other  .  .  . 


Russell  Film  Laboratories 

4805  LENOX  AVE.,  JACKSONVILLE,  32205 
TELEPHONE:    (904)   389-2316 


PRODUCTION  SPECIALISTS 


Ruth  L  Ratny  Enterprises 


70    East    Walton   Street 


Chicago, Illinois  60611 


♦  Telephone  MOU-5236» 


D 


...writer-producer  of 
business  films,  slide- 
films,  sales  meetings 

and  TV  commercials. 


ESKO  TOWNELL 
Writer -Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


PRODUCIBLE  SCRIPTS 

representing  over  25  years 

in  actual  production  of 

technical  and  special 

effect  films. 

DESIGN    ■    SCRIPTING    •    DIRECTION 

Leon  S.  Rhodes 

Wilson   7-4044 
King      Rd.,     Bryn     Athyn,     Pa.     19009 


PROFESSIONAL 

TITLE  Typographers 

and 

Hot-press  Craftsmen 

SINCE   1938 

Writt  for  FREE  typt  chart 


KNIGHT  TITLE  SERVICE 

MS  Weil  ASth  St..  New  Yofk.  N.  Y. 


Look  to  the  pages  of  Business  Screen 
for  top  professional  service  sources 
and  the  best  in  films  ond  equipment. 


48 


BUSINESS  SCREEN 


The  Competitors. 


He's  a  film  inspector  at  Sterling  Movies.  His  job  is  to  see 
that  your  film  reaches  its  audiences  in  the  best  possible  condi- 
tion. 

With  him  is  the  industry's  most  advanced  electronic  film 
inspector.  Sterling  has  them  in  all  its  shipping  exchanges.  No 
one  else  does. 

He  uses  the  most  complete  inventory  records  in  the  busi- 
ness to  do  his  job.  He  can  give  you  a  print-by-print  inventory 
and  condition  report  in  just  2-1  hours. 

His  HARWALD  MARK  IV  solid-statc  inspector  picks  up  all 
kinds  of  defects,  counts  splices,  adds  footage.  It  warns  him  if 
a  splice  is  about  to  break,  alerts  him  when  sprocket  holes  are 
getting  too  big,  detects  small  tears  that  will  soon  become  big 
ones. 

His  HARWALD  is  the  only  inspection  machine  equipped 
with  an  electronic  liquid  print  conditioner.*  It  protects  prints 
against  scratches,  reduces  brittleness  in  older  ones,  "greenness" 


in  new  ones.  Lubricates  film  lor  easier,  trouble-free  passage 
through  projectors. 

He  uses  his  harwald  to  add  years  to  the  life  of  prints 
you  place  in  our  care.  Better  care  means  less  damage,  longer 
life.  Less  replacement  footage.  Far  better  return  on  your  print 
investment. 

Only  at  Sterling  Movies.  Where  people  compete  with 
equipment  to  do  a  better  job  for  you. 

' Prolrel-OFilntVi  Tht  Harwald  Company 


NEW  YORK:  37.5  Park  Ave. 
WASHINGTON.  DC  :  17.10  Penn  .Ave 
cllltAi:0:  69  West  Washington 
LOS  ani;eu;s    t;290  Sunset  Blvd. 
MONTREAL:  A9S0  Buchan  St, 


N  W. 


NU.MBKR   7   •  VOLIMK  28 


49 


Sound  Ideas  in 

MOTION  PICTURE  RECORDING 

At  RPL,  your  ideas-in-sound  come  to  life  crea- 
tively, on  time,  economically!  Unexcelled  film 
recording  facilities  at  your  command  ...  in- 
terlocked 16mm  and  35mm  magnetic  record- 
ers, 6-channel  mixing  console,  V4-inch  Ran- 
gertone  and  Picsync  tape  transfer  facilities, 
interlock  live  narration  studio,  huge  music 
and  sound  effects  library,  an  acoustically- 
designed  screening  theater,  and  a  top-flight 
engineering  staff!  Why  settle  for  less?  Write 
or  phone  for  rates  and  full  information.  It's 
a  sound  idea! 

RECORDED  PUBLICATIONS  LABORATORIES 

1565    Pierce    Avenue,    Camden,    N.    J.    08105 


Ektachrome 

MO¥ION 
PIG¥URE 


same  day 

DEVELOPING 
and  PRINTING 
ON  ALL 

16mm  Stoclu 

Overnight  on  35 


WRITE,  PHONE,  CABLE: 

bebell 

MOTION  PICTURE  DIVISION 

108  W«-  .--     •     '...•.  :  -  '.'  '11 
PHONE:  (2121  924-8573 

CABLES:  LABSBEBELL.  NY. 

for  NEW  1967  Price  List  C-11. 


The  Glow  of  Diamonds 

•^■-  "You  can  see  them  all  at  once:  past,  pres- 
ent, future  .  .  .  reflections  in  a  diamond's  glow "" 
.  .  .  this  is  the  theme  of  a  new  25-minute  color 
film.  In  a  Diamond's  Glow,  produced  for  De 
Beers  Consolidated  Mines,  Ltd.,  by  Henry 
Strauss  &  Co. 

The  film's  technique  moves  us  back  and 
forth  through  the  three  levels  of  time  to  in- 
volve us  in  the  continuous  search  for  the  hard- 
est and  most  beautiful  substance  known  to  man 

—  a  search  that  has  become  more  sophisticated 
and  technological  since  the  first  diamond  was 
accidentally  found  in  a  stream  in  India  in  800 
BC. 

The  "hunt "  for  these  rare  and  precious 
gems  is  documented  with  film  shot  in  the  deep 
mines  and  along  vast  stretches  of  ocean  beach 
in  South  Africa.  A  delightful,  almost  impres- 
sionistic "love  story",  written  by  Jerome 
Alden,  pulls  all  the  levels-of-time  together, 
creating  a  surprising  blend  of  both  live  action 
and  documentary  footage. 

Diamonds  lay  hidden  deep  beneath  the  earth 

—  created  millions  of  years  ago  by  tremendous 
forces  of  pressure  and  heat  —  a  miracle  of 
nature,  buried  and  waiting  to  be  released.  Each 
diamond,  a  pebble  of  smoldering  beauty  that 
has  to  be  torn  from  rock  by  explosives,  or 
sifted  and  sorted  from  millions  of  tons  of  grave! 
and  sand  {  a  million  tons  for  each  found  dia- 
mond), then  cut  so  precisely  that  tfie  inner 
fire  is  released  for  all  time.  This  takes  the  tools 
of  modern  science,  plus  the  ancient  artistry  of 
people  —  a  unique  and  necessary  blending  of 
"time". 

No  one  diamond  looks  like  any  other.  No 
one  woman  looks  exactly  like  any  other.  May- 
be that's  why  these  two  "miracles  of  nature  ' 
belong  to  each  other  —  and  why  the  full  biil- 
liance  of  both  is  only  fulfilled  when  the  two 
meet.  That  is  the  essence  of  this  captivating 
film  about  the  search  for  diamonds. 

Nationwide  offices  of  Association  Films  will 

distribute  the  new  DeBeers  film.  • 

*       *        * 

Great  New  Audio-Visual  Facilities  at 

Knott's  Berry  Farm  a  Feature  Next  Month 

i-r  There's  a  deserved  tribute  to  Walter  Knott, 
founder  of  Knott's  Berry  Farm  in  Southern 
California,  scheduled  for  our  next  issue.         • 


we  quote: 


a 


. .  so  when  my  client  said 
he  liked  the  latest  film  I 
had  produced  for  him  I  failed  to  understand 
why  he  had  changed  to  another  producer . . . 
then  he  told  me  that  their  titles  were  much 
better  than  mine . . .  they  had  been  made  by 
Knight  Studio,  Chicago.  Now  I  get  my  titles 
there... I  have  my  client  __ 
back . . . and  we're  all  happy.  // 

Knight  Studio 

159  E.  Chicago  Avenue,  Chicago  11,  Illinois 


Vtf.A. PALMER  FILMS, INC. 

611  HOWARD  STREET.  SAN  FRANCISCO  94105 
San  Francisco's  complete  18  mm  film  service 


COMPLETE  SERVICES 

for  PRODUCER,  SCHOOL. 
CHURCH  and  INDUSTRY 


•  FILMSTRIP  MASTERS  (All  Formats) 

•  RELEASE  PRINTING 

•  cuniNG 

•  CANNING 

•  PACKAGING 

•  SLIDE  DUPLICATING 

•  AUTOMATIC  SLIDE  MOUNTING 

•  IMPRINTING  AND  PACKAGING 

•  PRODUCT  AND  ART  PHOTOGRAPHY 

•  VAULT  STORAGE  FOR  MASTERS 

TV     SLIDES 


fflRY.  IC. 


849  N.  Highland  Ave.,  Hollywood,  Calif.  90038 
Telephone:  Code  213-469-2946 


50 


BUSINESS  SCREEN 


America's  leading  film  laboratories  don't 
brag  about  their  Treise  processors — 


Basts- ?=^^- 


PARTIAL  VIEW  OF  TREISE  FINAL  ASSEMBLY  AREA 


they  just  keep  buying  them! 


If  you're  in  the  market  for  a  continuous  lab 
processor,  we  suggrest  you  talk  to  anyone  of  our 
many  outstanding:  customers.  He'll  tell  you 
things  about  Treise  that  we  wouldn't  dare  say 
about  ourselves  (—without  blushing,  that  is!) 
Sound  like  bi-agging?  Yes,  sir!  We  know  we're 
good,  and  we'd  like  everyone  to  hear  about  it! 

When  you  buy  a  Treise  processor,  you  get 
many  features  that  no  one  else  offers...  —  Like 
precise  temperature  control  through  the  most 
advanced  proportional  pneumatic  system  yet 
<lesigned.  Plus  a  unique  transport  system  that 
provides  unparalleled  consistency  and  excep- 
tionally smooth  performance.  Plus  fully  metered 
replenishment,  balanced  turbulation,  superior 
fibre-glass  consti*uction,  and  a  host  of  other  fea- 
tures too  numerous  to  mention. 

It  goes  without  saying  that  a  Treise  proces- 
sor meets  or  exceeds  all  film  manufactuiers' 
specifications. 


What  does  all  this  add  up  to?- Just  one  thing... 
Every  Treise  processor  guarantees  unvaryingly 
consistent  quality  and  performance  -  end  to  end, 
side  to  side,  roll  to  roll,  day  to  day.  This  is  the 
kind  of  performance  you  should  demand  from  a 
processor... and  can  take  for  granted  when  you 
buy  from  Treise. 


Write  for  free  catalog  on  our  complete  line 
of  Color  and  BiSrW  Proaxsorx  and  Accessories 

_    REISE   ENGINEERING,  INC. 

1941     FIRST     STREET     .     SAN     FERNANDO.    CALIF.    91341     .     (213)     36J-3124 


tS 


NUMBER  7  •  VOLUME  2g 


51 


OFF  me  5heLF 
DGLJoeRyi 


^  CAMERA  SALES  CENTER  CORP. 


EAST  COAST  M  AG  NASYNC/MOVIOLA  DEALER 

333    WEST    52ND    STREET.    NEW    YORK,    N.Y.   10019.   212     PLAZA    7-0906 

SALES    AFFILIATE     OF    CAMERA     SERVICE     CENTER,    INC. 


A  Useful  Film  Explores 
"The  Rights  of  Age" 
■  Protective  services  for 
the  aging,  which  help  to 
keep  older  people  from 
accidents  and  injuries 
and  from  losing  touch 
with  the  world  around 
them  are  documented  in 
The  Rights  oj  Age.  a  new 
28-minute  film  spon- 
sored by  the  Pennsyl- 
vania Department  of 
Public  Welfare.  Office  of 
the  Aging. 

Produced  by  Affili- 
ated Film  Productions 
and  written,  directed  by 
Irving  Jacoby  for  the 
Mental  Health  Film 
Board,  this  useful  film 
is  now  available  for  print 
purchase  { black  &  white ) 
at  $150  from  the  Inter- 
national Film  Bureau, 
Inc.,  332  South  Michi- 
gan Avenue.  Chicago, 
Illinois  60604.  • 

*        *        * 

Sandoz  Wins  Kudos  for 
"Osteoporosis  of  Aging" 

■m-  Sandoz  Pharmaceuti- 
cals, winner  of  a  recent 
"Chris"  aw  ard  at  the  Co- 
lumbus Film  Festival,  is 
getting  widespread  atten- 
tion for  that  honored 
color  film.  Osteoporosis 
oj  Aging,  an  18-minute 
exposition  on  the  wear- 
ing away  of  bones  in 
older  people.  The  subject 
deals  with  one  of  the  na- 
tion's greatest  medical 
problems,  affecting  over 
10  million  Ame.'icans. 

The  condition  results 
in  non-healing  fractures 
that  keep  older  people 
bedridden  for  the  re- 
mainder of  their  lives.  It 
was  produced  by  Com- 
munications Films,  a  unit 
of  Walter  Lander  and 
Associates,  San  Fran- 
cisco industrial  design 
firm.  Charles  A.  Lar- 
rance  was  the  executive 
producer.  • 

Bedding  Manufacturers' 
Film  Has  Light  Touch 

-r  The  National  Associa- 
tion of  Bedding  Manu- 
facturers has  turned  to  a 
lighthearted  treatment  in 
its  latest  15-minutc  film. 
The  Big  Hapry  Bed. 
While  only  one  basic  film 
was  made,  it  has  been 
adapted  to  three  NABM 


52 


BUSINESS  SCREEN 


public  relations  needs, 
serving  home  economics 
classes,  association  meet- 
ings and  for  dealer  show- 
ings. Richard  S.  Milbaur 
was  executive  producer 
for  the  picture.  • 

*       *       * 

v.  S.  Agency  Has  Prints 
of  "Were  On  Our  Way" 

"'■■  The  U.  S.  Department 
of  Commerce  (Business 
and  Defense  Services  Ad- 
ministration )  is  offering 
to  arrange  local  showings 
of  the  26-minute  color 
motion  picture,  "We're 
On  Our  Way,  prepared 
for  the  National  Youth 
Conference  on  Natural 
Beauty  and  Conservation 
by  The  Jam  Handy  Or- 
ganization. The  project 
was  financed  by  grants 
from  the  Eastman  Kodak 
Company  and  the  Coca- 
Cola  Company. 

Secretary  of  Com- 
merce Trowbridge  saw 
the  film  at  a  recent  White 
House  screening  and  re- 
quesied  that  his  depait- 
ment  be  permitted  to 
make  it  available  to  busi- 
ness and  industry  groups 
as  an  aid  to  their  active 
programs  for  improving 
the  quality  of  our  nation- 
al environment.  It  shows 
what  some  of  our  young 
people  have  done 
throughout  the  Nation 
to  improve  their  neigh- 
borhoods. 

Offering  heartening  ex- 
amples of  youth  partici- 
pation in  community  im- 
provement programs,  the 
film  can  be  used  by  in- 
dustry and  its  associated 
groups  to  spark  still  fur- 
ther endeavors  of  this 
kind.  It  does  not  propose 
"miracles"  beyond  the 
reach  of  average  young 
people's  local  groups 
but  has  a  deliberately 
"low  key"  approach  to 
action  programs  that  are 
easily  attainable  in  most 
communities. 

Write  to  Rodney  L. 
Borum.  .Administrator, 
Business  and  Defense 
Services  Administration, 
V.  S.  Department  of 
Commerce,  Washinglon. 
D.  C.  20230  to  arrange 
long-term  print  loans  to 
better  serve  your  com- 
munity interest.  • 


Cal  Dunn  Studios,  Inc.,  Chicago  -  Hollywood 

Has  been  producing  films  with  young  ideas  since  1947 


NUMBER  7  •  VOLUME  28 


S3 


'3 


"-> 


go  ahead, 
name  -  drop . .  • 

Over  cocktails  at  Sardi's  or  while  chatting  on 
the  floor  at  the  Exchange,  casually  mention 
the  fact  that  Frank  Holmes  Laboratories 
processes  your  filmstrips  and  color  slide 
duplicates.  %u'll  get  blank  stares  from  the 
ignoranti..  .envy  from  the  cognoscente.  Hav- 
ing Holmes  as  your  laboratory  is  a  subtle 
status  symbol.  Not 
everyone  can  afford  us . . . 
only  those  who  want  the 
very  best  and  are  willing  to 
pay  a  little  more  for  it. 


Write  for 

our  new  catalog 


FRANK   HOLMES 
LABORATORIES,  INC. 

1947  First  Street  •  San  Fernando,  California  •  EMpire  5-4501 


54 


BUSINESS  SCREEN 


NUMBER  7  •  VOLUME  28  OF  BUSINESS  SCREEN  MAGAZINE  •  FOUNDED  IN  1938 

file  editor's  soundtrack 


T^Ht  HAiM'iisr  of  Christmas  Days  to  you  and 
-^  yours  and  may  the  New  Year  brini;  us  more 
discerning  sponsors  who  want  really  worthwhile 
pictures,  the  producers  to  create  them  and 
enough  prints  to  satisfy  the  thousandfold  audi- 
ences who'll  keep  them  moving!  In  '67,  we 
welcomed  Expo,  the  Industrial  Film  Festival 
at  Lisbon,  a  resurgence  of  spirit  among  the 
Industry  Film  Producers  and  some  bright  new 
ideas  from  Eastman  Kodak.  Technicolor  and 
other  equipment  makers. 

As  we  enter  our  30th  year  of  publication  in 
1968.  the  "futures"  desk  is  well-laden  with 
some  very  outstanding  special  features.  Among 
these,  a  "book"  which  will  present  pages  of 
architectural  drawings,  diagrams  and  pictures 
all  on  the  subject  of  Aldiovisial  Facility  De- 
sign. The  subjects  range  from  modern  sky- 
scraper audiovisual  distribution  systems  to  the 
simple  perfection  of  a  single,  ideal  conference/ 
presentation  room. 

Meanwhile,  we  hope  to  spend  a  quiet  holi- 
day down  at  our  Lost  River  Ranch,  in  South- 
west Missouri's  Ozark  country,  laying  out  some 
permanent  pastures,  mending  those  fences  and 
getting  acquainted  with  a  certain  quarter-horse. 

*  *  * 

Bruce  llcrschensohn  Heads  Motion  Picture 
Service  for  the  V.S.  Information  Af^ency 
ir  And  Merry  Christmas,  too,  to  Bruce  Her- 
schensohn.  who  now  leads  the  Motion  Picture 
and  Television  Service  of  the  U.  S.  Information 
Agency.  USIA  director  Leonard  Marks  has  bet 
on  a  talented  documentary  producer  for  that 
important  job.  IFPA  members  and  all  his 
friends  arc  very  proud  of  their  boy. 

His  outstanding  film  credits  include  Years  of 
Lightning.  Day  of  Drums,  the  film  memorial 
to  the  late  President  Kennedy,  and  Five  Cities 
of  June,  nominated  for  1967  Academy  Award 
honors.  Bruce  began  producing  8mm  films 
while  still  in  high  school.  By  I9.'i6  he  was  in 
the  business  for  himself,  producing  the  docu- 
mentaries which  later  earned  his  fine  reputa- 
tion. Since  then  he  has  worked  in  every  U.S. 
state  and  in  50  countries  abroad. 

An  estimated  700  million  people  annually 
see  USIA  films  throughout  the  free  world.  Some 
2,000  television  stations  in  90  lands  use  USIA 
film  clips  and  programs.  So  the  director's  job 
is  a  big  one  which  will  challenge  every  bit  of 
experience  acquired  by  this  comparatively 
young  man.  Let's  all  help. 

*  «         • 

Bank  Or^animtion  Adds  to  Laurels  at  the 
San  Francisco  Internatiomil  Film  Festival 
ir  San  Francisco's  1967  International  Film 
Festival  gave  primary  emphasis  to  the  feature 
(entertainment)  film  but  there  were  also  183 
films  entered  in  the  special  "Film-as-Commu- 
nication"  competition.  The  Short  Films  Group 
(Advertising  Films)  of  the  Rank  Organisation 
added  to  recent  U.S.  laurels  by  taking  home  to 
Britain  the  Golden  Gate  Award  for  its  film, 
Revolutions  for  A II. 

And  another  (Silver  Award)  also  went  to 


the  same  Rank  Organisation  when  Gelling  ilie 
Decision  won  that  honor  in  the  "Education" 
category  which  include  training  films  for  busi- 
ness, industry  or  government. 

The  special  award  presented  in  this  Division 
each  year  by  the  Redwood  Association  was 
given  to  the  National  Film  Board  of  Canada's 
Never  a  Backward  Slef>.  And  what  did  U.  S. 
films  do  in  San  Francisco?  Well,  a  USIA  film. 
Cowboy,  took  a  Silver  Award  in  the  group  of 
factual,  documentation  films  and  the  American 
Heart  Association  also  received  that  top  honor 
for  One  Fine  Day.  winner  of  the  group  of  "in- 
fluence" films  which  aid  fund  raising  and  pub- 
lic relations  among  non-commercial  organi- 
sations. 

:.^  *  * 

"Monument  to  the  Dream"  Wins  Top  Honor 
at  Chicago  International  Film  Festival 

-  At  the  Third  Chicago  International  Film 
Festival,  held  November  11-18  at  the  Carnegie 
Theater,  the  "Best  of  Festival"  (Hugo)  award 
went  to  Monument  to  the  Dream,  produced  by 
Guggenheim  Productions,  of  Washington.  D.  C. 
and  St.  Louis.  Featured  in  our  previous  issue 
(No.  6),  this  film  tells  the  story  of  the  build- 
ing of  the  Gateway  Arch  on  the  St.  Louis  river- 
front. 

Silver  Hugo  awards  in  the  Industrial  Film 
Competition  were  shared  by  Tlw  Lust  Frontier. 
produced  by  Larry  Madison;  Imagination  10. 
created  by  Morton  Goldsholl  for  Needham. 
Louis  &  Brorby  ad  agency:  Kids  and  Cool<ies. 
produced  for  the  National  Biscuit  Company  by 
Audio  Productions.  Inc.  and  to  Window  on  the 
H'orld.  created  by  Natt  Grecnblatl  of  Time/ 
Life   International,  New  York. 

Festival  showings  were  not  well-attended, 
however,  and  a  special  forum  on  the  industrial 
film  played  to  all  loo-few  persons.  Worth  men- 
tioning, however,  is  that  the  Ontario  Govern- 
ment film.  A  Place  to  Stand  (which  we  enjoyed 
at  Expo  67 )  was  given  a  special  award  "for 
creative  innovation  using  the  medium  of  film." 

*  *  * 

Their  Many  Friends  in  the  Industry  Mourn 
Passing  of  Al  Hunecke  and  Kenneth  Stubbs 
■■  The  holiday  spirit  is  diminished  by  the  news 
carried  over  from  last  month  that  we've  also 
lost  the  comradeship  and  spirit  which  made 
A.  F.  "Al"  Hunecke  one  of  the  real  gentlemen 
iif  the  industry.  Al,  who  served  the  DuKane 
Corporation  for  32  years  and  was  manager  of 
its  Audio-Visual  Division,  died  on  November 
1 1  from  a  heart  attack  suffered  in  Los  Angeles. 
We'll  long  remember  him. 

Kenneth  Stubbs,  60,  who  was  both  an  artist 
and  a  screen  writer  responsible  for  scripts  on 
educational  films,  has  also  left  us  after  a  long 
illness.  His  work  in  the  audiovisual  field  was 
exceptionally  useful  in  preparing  storyboards 
and  he  served  many  studios  throughout  the 
East  and  Midwest  in  that  work.  During  World 
War  II  Ken  Stubbs  served  with  the  Navy  and 
was  assigned  to  the  Naval  Photographic  Center 
in  Washinuton.  D.  C.  OHC 


A  Reference  Listing  of 
14  Air  Pollution  Film.s 


I.sCKEASED  National  Co.ncehn  with  the  prob- 
lems of  .lir  pollution  makes  this  list  of  14  films 
on  that  subject  especiall)'  timel>.  It  wiis  prepared 
by  the  U.S.  Bureau  of  Disease  Prevention  and 
Environmental  C:oiitrol  and  the  National  Center 
for  Air  Pollution  Control. 

■\]1  these  films  are  available  from   the  Audio- 
visual Facilit\',  Public  Health  Service,  .\tlunta,  Ga. 

j  The  Poisoned  Air,  50  minutes,  color. 

•  This  filmed  documentary  (CBS)  spans  the  U.S. 
and  the  world  with  scenes  of  air  pollution  dis- 
asters. It  lealures  inlcrviews  with  Secretary  of 
Health,  Education  and  Welfare  John  W.  Gardner, 
New  York  City  Mayor  John  Lind.say  and  other 
key  public  officials.  Representatives  from  the 
motor  industry  explain  Detroit's  position  with 
regard  to  air  pollulion  from  cars,  trucks  and 
buses.  Other  highlights  of  the  program  include 
Sl  Louis'  and  Pittsburgh's  fight  for  clean  air  and 
a  look  al  California's  attack  on  pholo-chemical 
smog.  The  importance  of  citizen-action  to  spear- 
head air  pollulion  control  is  demonstrated  as  a 
vilal  element  in  community  control  efforts.  Pro- 
duced by  CBS-TV.  September,  1966. 

«        *        • 
Air  of  Disaster,  50  minutes,  color. 

•  A  visit  to  the  U.S.  Public  Health  Service  Air 
Pollulion  Laboratory  al  Cincinnati.  Ohio,  demon- 
slrales  research  on  aulo  exhaust  emissions  and 
their  effects  on  animals,  plants  and  humans. 
Especially  revealing  are  inter\iews  with  Walter 
Orr  Roberts.  Director,  National  Center  for  .At- 
mospheric Research;  and  with  Senator  Edmund 
Muskie  of  Maine.  Chairman.  U.S.  Senate  Sub- 
committee on  ,\ir  and  Water  Pollution.  A  high- 
light of  the  program  is  a  running  commentary 
on  New  York  City's  air  pollution  problem  by  an 
indignant  taxi  driver.  .Analyses  of  air  pollution 
in  New  York  City.  Los  Angeles,  Denver  and  the 
rural  community  of  Blacksburg,  Virginia  under- 
line the  scope  and  immediacy  of  ihc  problem. 
Produced    by    NBC-TV.    September.    1966. 

«        *        * 
Something  in  the  Wind,  30  minutes,  b&w. 

■  This  three-part  documentary  presents  a  com- 
pelling picture  of  pollution  in  the  twin  Kansas 
City,  Missouri  and  Kansas  City,  Kansas  areas.  It 
also  discusses  the  national  air  pollulion  problem, 
the  primary  sources  of  pollution  and  many  of  its 
economic,  social  and  health  effects.  It  also  out- 
lines the  Federal  abatement  action  procedure,  as 
authorized  by  the  Clean  Air  Act  of  1963  and  ex- 
plains the  abatement  steps  which  lead  to  the  con- 
trol of  air  pollution  which  crosses  Stale  lines  Pro- 
duced by  KCMO-TV,  Kansas  City,  Mo..   1966. 

•       •       • 
With  Each  Breath,  30  minutes,  color. 

•  Against  a  background  of  the  general  air  pollu- 
lion problem,  the  film  depicts  New  York  State's 
approach  to  air  pollulion.  The  viewer  is  led 
through  the  following  slate  activities:  develop- 
mcni  of  air  quality  standards  for  types  of  sources; 
control  of  motor  vehicle  pollution;  expanded 
Stale  program  of  research:  streamlined  adminis- 
iralion  and  enforcement:  provision  for  lax  incen- 
tives: improvement  of  power  generation  sources; 
Stale  aid  for  planning;  and  exp.nnded  inlcrslalc 
.iclivily.  Offici.ils  commenting  on  Ihc  Slate's  air 
pollulion     problem     include     Governor     Nelson 


NUMBER  7  •  VOLUME  28 


55 


Films  About  Air  Pollution: 

(t-ONTINUED   FROM    TIIF    PRECEDING    PAGE    55) 

Rockefeller.  Alexander  Rhim.  Executive  Secre- 
tary, State  Air  Pollution  Control  Board  and  Dr. 
Steven  Ayres.  Chief.  Cardiopulmonary  Labora- 
torv.  St.  Vincent's  Hospital  of  New  York  City. 
Produced  by  New  York  State  Health  Depart- 
ment.  1966. 

*  •       * 

III  Winds  on  a  Sunday  Day,  28'.2    min.,  color. 

•  This  documentary  points  out  how  air  pollu- 
tion has  evolved  over  the  past  few  decades  from 
a  relatively  simple  and  obvious  smoke  problem, 
primarily  of  local  concern,  to  a  more  complex 
and  dangerous  problem  affecting  the  entire  Na- 
tion. Shown  are  varied  sources  of  dirty  air  factors 
which  intensify  its  adverse  effects,  and  examples 
of  current  research  and  control  effects  to  abate  the 
problem.  Featured  are  interviews  with  concerned 
citizens  in  all  parts  of  the  Nation.  The  film 
stresses  need  for  increased  understanding  of  the 
problem  and  cooperative  action  by  industry,  citi- 
zens, community  and  government  officials  at  all 
levels.  Included  are  comments  by  President  John- 
son. Senators  Edmund  S.  Muskie.  Jennings  Ran- 
dolph and  J.  Caleb  Boggs.  Produced  by  the  U.S. 
Senate  Committee  on   Public  Works. 

•        *        * 
Pall  Over  America,  15  minutes,  black  &  white, 

•  The  film  presents  an  overall  summary  of  the 
national  air  pollution  problem.  Shown  are  the 
principal  source  of  dirty  air.  including  industrial 
operations,  burning  dumps,  motor  vehicles  and 
combustion  of  fossil  fuels  for  home  heating.  The 
film  describes  effects  of  air  pollutants  on  mate- 
rials, plants  and  human  health  and  features  an 
actual  experiment  in  which  mice  developed  can- 
cers after  being  painted  with  chemicals  obtained 
from  city  air.  Interviews  are  held  with  an  urban 
housewife  who  describes  some  effects  of  living  in 
a  polluted  atmosphere,  and  a  scientist  who  dis- 
cusses the  health  hazards  involved.  Also  illus- 
trated are  a  few  of  the  technological  devices  now 
available  for  abating  pollution  from  automobiles 
and  certain  industrial  operations.  The  film  cites 
the  urgent  need  for  taking  preventive  action. 
Produced  hv  National  Educational  Television. 
New    York.    1 965. 

*  *  * 
Sources   of   .4ir  Pollution:  Effects  of  Air  Pollu- 
tion; Control  of  Air  Pollution,  Color. 

•  These  three  five-minute  films  serve  as  a  concise 
introduction  to  the  air  pollution  problem.  Each 
film  is  designed  to  acquaint  the  viewer  with  the 
relationship  between  our  modern  technological 
way  of  life  and  air  pollution.  The  films  show  prin- 
cipal sources  of  air  pollution  and  examples  of  ad- 
verse effects  on  health,  agriculture  and  on  our  total 
economy.  The  need  for  expanded  research  and 
control  are  stressed.  Produced  by  the  Public 
Health  Service  National  Center  for  Air  Pollution 
Control. 

*  *         * 
This  Business  of  Air,  30  minutes,  color. 

•  This  is  a  frank  and  timely  documentary  on  air 
pollution  in  the  St.  Louis-East  St.  Louis  metro- 
politan area,  contrasting  today's  complex  air  pol- 
lution problem  with  St.  Louis'  older,  "black 
smoke"  crisis.  A  serious  and  growing  hazard, 
not  only  in  St.  Louis  but  across  the  nation,  inter- 
state air  pollution  is  discussed  at  length.  A  St. 
Louis  alderman  is  questioned  about  industry 
threats  to  leave  a  community  which  passes  strong 
air  pollution  control  laws.  A  visit  is  made  to  a 
research  project  at  Washington  University,  show- 


ing corrosive  effects  of  air  pollution  on  metal 
Featured  in  the  film  is  Senator  Stuart  Syming- 
ton's warning  that  all  of  us  have  a  stake  in  pre- 
serving the  quality  of  our  air.  The  program  con- 
tains some  dramatic  examples  of  St.  Louis'  air 
pollution  and  feamres  a  number  of  interviews 
with  Federal,  State  and  local  government  of- 
ficials, with  a  phvsician  and  with  a  public-spirited 
citizen.  Produced  by  KSD-TV.  St.  Louis,  1966. 

*  •  ♦ 
The  Third  Pollution,  23  minutes,  color. 

•  This  documentary  film  presents  environmental, 
economic  and  technical  problems  involved  in 
managing  the  disposal  of  solid  wastes  without 
producing  a  health  hazard  and  scenic  blight.  It 
depicts  existing  practices  that  are  unsatisfactory 
and  describes  various  approaches  to  improve- 
ment. The  film  was  made  specifically  to  inform 
the  public  about  solid  waste  problems.  The  film 
was  produced  in  consultation  with  the  American 
Public  Works  Association  and  the  U.S.  Public 
Health  Service's  Solid  Wastes  Program  (1966) 
Produced  and  available  for  print  purchase  from 
Stuart   Finley.   Inc. 

*  *  « 

Expedition:  City  Fallout,  28  minutes,  b&w. 

•  This  film  contains  air  pollution  scenes  of  New 
York  City  and  highlights  a  discussion  of  the  ef- 
fects of  air  pollution  on  urban  environment.  The 
film  deals  with  the  tendency  toward  urbanization 
in  the  United  States  and  suggests  that  these  dense- 
ly populated  areas,  with  their  attendant  mass 
transportation  and  heavy  concentration  of  in- 
dustrialization, may  some  day  overtax  the  limited 
supply  of  available  clean  air.  A  noted  New  York 
surgeon  discusses  how  air  pollution  can  affect  the 
normal  function  of  the  lungs.  V.  G.  Mackenzie, 
Deputy  Director  of  the  Bureau  of  Disease  Pre- 
vention and  Environmental  Control  of  the  Pub- 
lic Health  Service,  describes  the  activities  being 
carried  on  by  the  Federal  Government  to  assist 
State,  local  government  and  industry.  Produced 
by  W./KBC-TV.  New  York.   1962. 

*  *  * 

Take  a  Deep  Breath,  25  minutes,  black  &  white. 
■  This  film  documents  the  air  pollution  problem 
in  one  of  America's  largest  cities.  The  empha- 
sis is  on  health  effects  of  air  pollution,  dramatiz- 
ing the  potential  threat  of  air  pollution  on  a 
voung  boy's  lungs;  it  also  portrays  the  crippling 
illness  of  a  62-year  old  victim  of  emphysema. 
The  film  includes  interviews  with  Dr.  Katherine 
Boucot.  a  respiratory  disease  specialist  on  Wom- 
en's Medical  College,  Philadelphia  and  Raymond 
Smith,  former  air  pollution  control  officer  for 
Philadelphia,  who  discusses  the  need  for  vo'.un- 
tarv  .iction  by  industrv  and  the  public  to  achieve 
better  control  of  air  pollution.  Produced  by 
WCAU-TV.  Philadelphia.  1963. 
*        •        * 

It's  The  Only  Air  We've  Got,  25  min..  color. 

•  This  film  tells  the  story  of  Pittsburgh's  con- 
tinuing fight  against  air  pollution  —  as  it  has 
fought  for  smoke  control  in  the  1940's  and 
195n's  and  its  fight  to  overcome  its  current  pol- 
lution problem.  The  film  demonstrates  the  eco- 
nomic and  aesthetic  effects  of  dirty  air  and 
stresses  the  threat  to  health.  The  documentary 
presents  the  views  of  industrialists,  scientists  and 
local  and  State  officials  regarding  present  and 
future  air  pollution  control  needs.  Vice  Presi- 
dent Hubert  H.  Humphrey  contributes  a  vital 
commentary  on  the  effects  of  pollution  on  20th 
centurv  life.  Produced  by  WTAE-TV.  Pittsburgh. 
1967.'  • 


IHK    ESSENTIAL    SPARK"    PREVIEW 


Principals  [t  to  r):  William  Sliain,  manager  of 
ptihiic  nlation.1  at  Atlantic  Richfield;  Peter  ]. 
Mooneij,  president  of  Audio  Productions;  and 
Maxwell  Ewins,  the  project  supervisor  for  A-R. 


Guests  (/  to  r) :  Stephen  Potter  and  Edward  J. 
ilultigan,  American  Petroleum  Institute;  Daniel 
Dougiierttj,  New  York  Stock  Exchange;  and 
William  Brooks,  another  API  staff  executive. 


Film    editor    John    Bernard,    Audio    Productions, 
with  G.  David  Gudebrod.  of  .V.  W.  Ayer  &  Co. 


Composer  of  film's  music:  Hale  Rood,  chats  tvith 
Ed  Knoult<m.   writer  of  "The   Easenlial  Spark". 


56 


BUSINESS  SCREEN 


Taking  Employees  on  Global  Tour  of 


The  Wide  World  of  Atlantic  Richfield 

Showing   ••The   Essential   Spark"  Thai    Ignites   New   Proihiels   (mil   a    Major   C.onipany 


ANEW  Motion  Picture  designed  to  be 
shown  to  all  company  employees  has  been 
made  for  the  Atlantic  Richfield  Company  — 
a  SI. 6  billion  petroleum  company  formed  in 
1966  by  the  merger  of  the  Atlantic  Refining 
Company  and  Richfield  Oil  Corporation. 

This  type  of  film  —  in  the  case  of  a  large 
diversified  company  —  is  one  of  the  most 
difKcult  to  do  successfully.  This  is  because  of 
the  many  activities  and  locations  of  such  com- 
panies, all  of  which  must  be  covered  —  to 
avoid  having  the  employees  of  any  one  activity 
or  location  feel  left  out.  In  The  EsseiuUil  Spark. 
a  2.'^-niinute  film  produced  for  Atlantic  Rich- 
field by  Audio  Productions.  Inc.,  the  difficul- 
ties are  whipped  to  the  point  where  one 
never  becomes  aware  that  they  e.xist. 

From  Station  Driveways  to  Nuclear  Lab 

Filmed  in  28  locations  by  seven  camera 
crews,  and  covering  a  great  many  aspects  of 
the  company's  functioning,  from  service  sta- 
tion operations  and  ofiice  work  to  exploration 
in  Alaska  and  nuclear  science  at  Richland. 
Washington,  the  film  involves  nearly  every 
category  of  employee  of  the  company. 

Maxwell  Ewing,  manager  of  graphics  for 
Atlantic  Richfield,  has  reported  that  in  a  mas- 
sive multiple  premiere  in  dozens  of  locations 
throughout  the  world.  80  per  cent  of  the  com- 
pany's 17.000  employees  were  shown  The 
Essential  Spark  in  a  single  day.  with  the  re- 
action a  resounding  and   unanimous  '"Yea!"' 

Spark    That   Ignites    a    Corporate    Molecule 

Several  ideas  are  repeatedly  emphasized 
throughout  the  film.  First,  just  as  in  petroleum 
chemistry  a  world  of  new  products  is  created 
by  shifting  elements  around  and  touching 
them  with  a  spark  of  energy,  so  is  a  new 
corporate  molecule  —  a  new  major  integrated 
company    —    created    by    reorganizing    and 


changing  the  relationships  within  established 
companies  and  applying  to  the  new  combina- 
tion the  essential  spark  of  energy,  of  imagina- 
tion, of  daring.  Second,  key  words  are  People 
and  Organization.  Many  thousands  of  people 
each  filling  a  need  of  the  organization.  Third. 
if  the  Company  philosophy  were  to  be  boiled 
down  to  two  words,  those  words  would  be 
Challenge  and  Opportunity. 

The  Essential  Spark  powerfully  promotes 
the  above  ideas  by  demonstrating  their  appli- 
cation throughout  the  far  flung  operations  of 
the  Company  in  a  colorful  and  dramatic  way. 
From  a  sense  of  remote  vastness  in  scenes  of 
exploration   and  drilling  operations  in  Alaska 


The  remote  ^aslnes$  of  exploration  and  drilling 
operations  in  Alaska  is  focus  of  a  scene  being 
directed  hij  Audio's  Frank  Burns   (rear). 

and  Canada,  to  the  brooding,  almost  menacing 
waters  of  the  North  Sea,  to  the  blinding  heat 
of  the  Persian  Gulf  and  back  to  the  impossib- 
ly blue  sky  and  water  of  Corpus  Christi  Bay. 
a   kaleidoscope   of  mood,  color  and   subject 


Nearly  every  category  of  employee  is  incohcd  in 
this  neu:  Atlantic  Richfield  film.  Tuo  of  its 
key  words  concern  "people"  and  "organization." 

Hoods  the  eye.  Meanwhile,  bearing  the  pur- 
pose of  the  film  in  mind,  very  neatly  worked 
in  are  refineries  at  Philadelphia,  Wilmington, 
California  and  Port  Arthur.  Texas  —  service 
stations  on  east  and  west  coasts  and  in  Britain 
and  Brazil  —  office  work  in  several  areas  of 
the  country  —  and  wide-spread  laboratory 
experiments. 

Majcr  Experimental  Work  is  Pictured 
Presumably  the  source  of  much  pride  to 
members  of  the  .Atlantic  Richfield  Company, 
and  of  uncommon  interest  to  the  outsider  as 
well,  are  some  major  experimental  advances 
on  which  the  work  is  shown.  These  include 
investigation  of  new  forms  of  matter  in  the 
nuclear  magnetic  resonance  laboratory,  pio- 
neering work  in  atomic  chemistry  toward  de- 
velopment of  new  sources  of  energy  at  Han- 
ford,  Washington,  development  of  a  new  de- 
tergent base  that  will  break  down  in  water  and 
prevent  water  pollution,  work  on  combustion 

(CONTINUED    ON     THE     FOLLOWING     PAGE     58) 


Previewers  who  sate  the  new  Atlantic  Richfield  Compani/ 
film  at  its  October  .31  premiere  in  S'ew  York  will  recall 
these  memorable  .yeenes.  At  right:  oil  exploration  takes 
crews  to  far-flunn  locations,  from  Alaska  and  Canada  to 
the  North  Sea,  to  the  Persian  Gulf  and  the  waters  of  Corpus 
Christi  Baij.  Below:  focus  is  on  modern  petrochemical 
i>]}criitii'us  lit  nnc  itf  the  company's  several  lar^c  refineries. 


« 

*M 

1 

-^^^Wj 

5^.:^" 

V 

57 


Atlantic  Richfield  Presents: 

(CONTINUED   FROM    THE    PRECEDING    PAGE    57) 

controls  to  attack  the  problem  of  air  pollution 
by  vehicle  emission,  even  a  project  that  is 
working  toward  developing  food  from  petro- 
leum. 

The  Essential  Spark  was  directed  by  Audio's 
Frank  Burns  and  edited  by  John  Bernard.  It 
is  a  good  mix  of  artistry,  know-how  and  plain 
cinematic  instinct,  and  will  undoubtedly  in- 
spire great  pride  among  all  Atlantic  Richfield 
people.  • 

At  right:  rrs(iirc)i  into  mtc  forms  of  matter  is 
one  of  the  kci/  projects  of  the  nuclear  magnetic 
resonance  laboratory  of  Atlantic  Richfield. 


Career  With  a  Future:  Automotive  Service 

>leii   Who  Work   as  .\uto   Mechanics   &  Technicians   Play  Key  Roles   in   a   Ford   Film 


As  Import.ant  as  the  Automobile  is  to 
our  economy  and  way  of  life,  as  exciting 
as  its  prospects  are  for  the  future,  the  odd  fact 
is  that  there  are  not  enough  qualified  people 
available  today  to  service  it. 

A  new  motion  picture,  sponsored  by  Ford 
Motor  Company,  examines  this  problem  and 
introduces  its  audience  to  people  who  work 
in  the  automotive  field.  The  Automotive  Mecli- 
anic  and  Technician:  Careers  in  Automotive 
Service,  a  23-minute  color  film  produced  by 
Dynamic  Films.  Inc.,  demonstrates,  through 
their  own  words,  what  people  in  the  auto 
servicing  field  feel  about  their  work,  why  they 
chose  it.  what  their  prospects  are,  what  sort  of 


training  is  required  and  available,  and  why 
they  think  there  is  a  great  opponunity  for  a 
young  man  to  enter  the  automotive  service 
field  today. 

Dynamic  Films  has  been  involved  for  many 
years  in  audio-visual  aids  to  education. 
Through  such  outstanding  films  as  The  Sales- 
man Isn't  Dead,  He's  Different,  for  IBM.  and 
Tlie  Role  of  the  Psycliiatric  Nurse,  for  Smith. 
Kline.  &  French,  the  company  has  established 
a  reputation  for  leadership  in  the  vocational 
guidance  field  and  in  the  auto  industry. 

Why  don't  more  young  men  want  to  be- 
come mechanics?  Basically,  the  problem  is  that 
many  young  people  look  down  on  jobs  involv- 


A  hioh  school  \ocational  guidance  couiuselor  talks      New    mechanics    learn    the    trade    at    this    Ford 
ocer^iob  opportunities  with  one  of  his  students.       Training  Center,  a  part  of  the  joh-entnj  program. 


At  this  Ford  Training  Center  in  Atlanta,  Georgia,      Experienced    mechanics    get    imiruction    on    the 
cd  men  are  taking  a   refresher  course.       new  car  improvements  and  how  to  service  them. 


expencncet 


ing  working  with  the  hands.  A  low-paid  bank 
messenger  considers  himself  a  banker,  while 
a  much'  higher  paid  junior  mechanic  or  trainee 
often  suffers  under  the  term  "grease  monkey." 
Although  80  per  cent  of  good  jobs  available 
to  high  school  graduates  today  are  in  the  so- 
called  non-glamour  fields,  our  educational  sys- 
tem continues  to  expose  students  mostly  to  vo- 
cational materials  extolling  the  opportunities 
in  the  glamorous  "white  collar""  fields.  As  a 
result,  good  five-figure  jobs  in  the  auto  serv- 
icinc  field  are  going  begging  while  some  white- 
collar  industries  have  more  job  applicants  than 
they  know  what  to  do  with. 

New  S8  Million  Ser\ice  Training  Facility 
To  help  alleviate  the  problem.  Ford  has  set 
up  an  $8  million  service  training  facility  pro- 
gram to  encourage  the  training  of  young  peo- 
ple in  the  theory  and  practice  of  the  auto 
mechanic  trade,  and  to  upgrade  regular  mech- 
anics" skills. 

Tlie  Automotive  Mechanic  .  .  .  film  is  one 
of  the  key  means  of  disseminating  information 
about  the  program.  Prints  are  being  distributed 
through  the  Ford  Film  Library  to  schools,  vo- 
cational counseling  and  community  groups 
throughout  the  country  and  will  also  be  avail- 
able through  the  Company's  District  Sales 
Offices.  The  film  is  specifically  tailored  for 
young  men  in  junior  and  senior  high  schools 
and  young  adults. 

The  Ford  program  provides  auto  mechanic 
training  for  qualified  applicants  while  still  in 
high  school  —  and  for  employees  of  Ford 
dealers.  It  has  been  most  successful  so  far, 
and  has  led  thousands  of  young  men  to  good 
jobs  in  the  servicing  field.  Techniques  of  auto 
servicing  today  are  a  far  cry  from  those  of 
twenty,  "or  even  ten.  years  ago.  The  automobile 
has  become  more  and  more  complex,  while 
servicing  tools  and  methods  are  more  and 
more  sophisticated.  It  is  not  work  for  the  old- 
time  "grease  monkey,"  but  for  thoroughly 
trained  technicians. 

Edited  from  20  Hours  of  Fibned  Discussion 
Tlie  Automotive  Meclxanic  ...  is  based  on 
twenty  hours  of  filmed  conversation  with  vet- 
eran mechanics  and  supervisors  and  with  train- 
ees on  the  spot  at  locations  all  over  the  couri- 
try.  No  actors  are  used  in  the  film  —  it  is 
completely  honest,  with  real  people  talking 
about  themselves,  their  problems,  aspirations 
and  accomplishments.  Skillful  editing  produces 
the  illusion  that  the  mechanics  and  dealers  are 
talking  to  each  other,  and  they  look  good  in 
the  process.  The  information  included  in  the 
film  was  selected  for  one  purpose  only  —  to 
be  useful  to  the  young  people  who  will  see  it. 
Nothing  was  put  in  to  "sell"'  Ford. 

The  basic  script  was  by  Emanuel  Frachten- 
berg.  but  most  of  the  dialogue  was  developed 
on  the  spot  from  actual  interviews  with  auto 
servicing  people,  and  assembled  under  the  su- 
pervision of  Dynamic  Producer,  Maurice  Rapf. 
It  is  bright  and  lively,  with  music  in  the  "new 
sound""  motif  to  appeal  to  the  younger  audience. 
In  addition  to  an  award  from  the  National 
\isual  Presentation  Association  at  its  recent 
"Day  of  Visuals."  The  Automotive  Mechanic 
.  has  been  evaluated  by  the  National  Voca- 
tional Guidance  Association  as  Higidy  Recom- 
mended —  the  top  rating  of  this  group.         • 


58 


BUSINESS  SCREEN 


The  Big  Change  at  Athabasca 

The  Impact  of  a  Siiii  Oil  Projerl  on  a  Remote  (!anailian 
Region  is  the  Siibjeel  of  a  Stunning  Doeunienlary  Film 


THE  Athabasca  Tar  Sands  of 
Canada  consists  of  30,000 
square  miles  of  oil  deposits  about 
midway  between  the  Arctic  Circle 
and  the  U.S.  border.  Unlike  con- 
ventional oil  wells  the  deposit  is 
in  the  form  of  thick  gooey  tar 
mixed  with  fine  sand  under  an 
overburden  of  muskeg  and  jack 
pine,  and  has  to  be  mined  —  not 
drilled  —  and  processed  on  the 
spot.  The  deposit  has  been  known 
for  about  some  two  hundred  years 
but  the  difficulty  has  been  how  to 
get  it  out.  Many  have  tried.  All 
failed.   Until  now,  or  so  Sun  Oil 


duced  by  Rose-Magwood  Produc- 
tions. 

Since  it  is  estimated  that  the 
."Athabasca  deposit  contains  as 
much  crude  oil  as  the  known  con- 
ventional reserves  in  the  rest  of 
the  world,  the  importance  of  this 
pioneering  effort  — -  a  mere  pin- 
point in  the  overall  oil-bearing 
sands  —  is  obvious  and  Sun  de- 
cided three  years  ago  that  it  want- 
ed a  tilni  record  of  the  project. 
Long  .Months  of  Preparation 

Faced  with  the  task  not  only  of 
making  a  film  but  first  of  all  de- 
cidine  what  kind  of  film  could,  or 


From  vantas.c  point  /ii'g/i  ahotc  the  GCOS  project,  director  Ron  Kelhj 
observes  while  cameraman  Jack  Long  takes  footage  shoiving  the  plant. 


Company  hopes,  having  spent  to 
date  S235  million  on  building  its 
plant. 

And  so,  change  comes  to  Atha- 
basca. Change  not  to  the  land 
alone,  but  to  its  people,  to  their 
way  of  life,  and  to  their  oppor- 
tunities in  the  future. 

How  Do  You  Tell  the  Stor>  ? 

How  do  you  depict  the  impact 
of  the  first  commercial  oil  sands 
project  on  the  Canadian  bush 
country  of  northern  Alberta?  Sun 
has  done  it  with  a  stunning  motion 
picture,  Athabasca.  44  minutes 
long,  in  Technicolor  and  wide- 
screen  Techniscope  —  and  pro- 

Below:  the  film's  ori'gijifl/  score 
was  comjwscd  and  conducted  by 
the  CBC's  Lou  Applcbaum. 


should,  be  made  to  suit  the  com- 
pany's needs.  Rose-Mag\vood"s 
executive  producer.  Roy  Lock- 
wood,  started  making  periodic 
shooting  trips  to  the  little  frontier 
town  of  Fort  McMurray,  and  the 
plant  site  twenty  miles  north  of 
it.  as  early  as  October  1965.  Be- 
fore the  film  was  finished  he  had 
made  fourteen  such  journeys,  run 
through  five  different  cameramen, 
under  conditions  ranging  from  40 
degrees  below  zero  to  86  above, 
in  mid-winter  snow,  spring  mud 
and  summer  black  flies. 

The  picture  was  directed  by 
Ron  Kelly  —  one  of  Canada's 
foremost  documentary  and  fea- 
ture directors  —  and  has  a  music 
score  written  by  Lou  Applebaum 
performed  by  members  of  the  To- 
ronto Symphony  Orchestra. 
Its  Theme:   Ston-  of  Change 

In  its  completed  state  the  pic- 
ture is  more  than  just  a  record  of 
the  building  of  the  processing 
plant  at  Tar  Island.  Its  main  theme 
is  the  change  brought  about  by 
the  first  commercial  development 
of  the  sands  on  the  wilderness  it- 


Cameras  went  mln  Sun  OiFs  Board  Rnoni  in  I'hiladclphia  to  secure 
the  scenes  of  Board  Chairman  ].  Howard  Pew  (at  left,  facing  camera). 


self  and  the  people  of  Fort  Mc- 
Murray. 

A  contrapuntal  theme  is  based 
on  the  lives  of  two  men  whose 
paths  cross  in  this  remote  region. 
One  is  the  man  who  was  mainly 
responsible  for  bringing  about  the 
change.  J.  Howard  Pew.  chairman 
of  Sun  Oil  Company's  Board  of 
Directors:  the  other  is  Dimitry  Si- 
lin.  a  Siberian  immigrant  who  for 
many  years  has  been  a  fur  trap- 
per in  the  area. 

Interspaced  with  this  are  con- 
trasting impressions  of  wildlife,  in- 
cluding the  largest  buffalo  herd  left 


in  the  world  —  at  Wood  Buffalo 
National  Park  —  an  Indian  sum- 
mer camp,  and  the  changing  moods 
of  the  Athabasca  river. 

Rose-Magwocxl  was  admirably 
equipped  to  undertake  the  project. 
With  film-making  organizations 
operating  in  New  York.  London, 
Toronto  and  California,  the  com- 
pany is  effectively  international  in 
scope. 

Athabasca  was  filmed  almost 
entirely  by  Rose-Magwood's  To- 
ronto studio,  under  producer  Roy 
Lockwood,   who  is  based   in  the 

(CONCLLDED      ON       NEXT       PaGE) 


In  processing  plant,  prodticer  Rotj  Lockwood  (right)  discttsses  a  shot 

with  assistant  cameraman  Lito  White  ( left ):  cameraman  Bruno  Engler. 


NUMBER  7  •  VOLLME  28 


5» 


In  Toronto,  producer  LockiLOod,  ed- 
itor Don  Haig  (right)  and  loriter 
Ben  Maartinan  matcli  narration  with 
episodes    in    the    jiJm    "Atliabasca." 

company's  New  York  head- 
quarters. 

Last  month  the  film  was  en- 
tered in  its  first  competition,  the 
Tenth  International  Film  and  TV 
Festival  of  New  York,  and  won 
a  special  Gold  Medal  Award  for 
"outstanding  artistic  merit"  in  the 
industrial  films  category. 

Premiered    at    "Plant    Opening 


At  Ft.  Murray,  Rosc-Magieood  crew 
photographs  boat  of  the  Northern 
Transport  Company,  used  to  ply  riv- 
ers   2.000    niih's    north    to    Arctic. 

Day"  ceremonies  and  at  the  Al- 
berta Provincial  capital  of  Edmon- 
ton (with  the  prime  minister  at- 
tending) the  film  will  be  widely 
distributed  and  is  made  available 
for  showing  to  Sun  Oil  employees 
and  stockholders.  It  will  also  be 
offered  for  theatrical,  TV  and 
community  showings  in  the  U.S. 
and  throughout  Canada.  • 


Multi-Screen  Slide  Show  Draws  an  Ovation 


J  ovv  IN  Cost  but  highly-effective 
■'-'  in  audience  reaction  was  the 
recent  wide-screen  color  slide  pres- 
entation which  previewed  the  1968 
line  of  Hesston  windrowers  to 
members  of  that  company's  sales 
organization  at  its  recent  fall  meet- 
ing in  Wichita,  Kansas. 

The  20-minute  presentation  re- 
quired the  use  of  360  color  slides, 
synchronized  to  show  on  six  Kodak 
Carousel  Model  800  projectors  in 
the  30-foot  wide  CinemaScope 
screen  of  the  Civic  Playhouse,  a 
former  Wichita  movie  theater. 
Taped  narration  and  music  back- 
ground was  played  over  the  the- 
ater's sound  system. 

The  six  Carousels  were  lined  up 
on  a  table  44  feet  away  from  the 


screen.  Each  of  these  was  aimed  to 
fill  one-sixth  of  a  screen  to  project 
an  image  T.z  by  10-feet.  As  all 
six  projectors  were  advanced  in 
synchronization,  a  total  of  360 
slides  were  used.  233  of  these  car- 
ried pictures  of  the  machines  being 
introduced  in  the  company's  1968 
product  line. 

"Our  entire  cost,  including 
about  40  man-hours  of  labor  and 
$30  for  a  specially-built  synchro- 
nizer, was  less  than  $200,"  accord- 
ing to  Gene  Countryman,  Hesston 
product  promotion  supervisor  who 
set  up  the  sales  spectacular.  Much 
of  the  hard  work  went  into  pre- 
paring 37  art  slides  with  titles  and 
these,  as  it  turned  out,  were  some 
of  the  best  in  the  presentation. 


Hetston  introduced  1968  hnc  of  windrowers  tcilh  a  six-screen  slide  show. 


"At  first  our  audiovisual  depart- 
ment experimented  with  photo- 
graphing color  pasteups,  but  the 
color  washed  out  slightly  in  places 
and  the  lighting  was  uneven," 
Countryman  explained.  "We  fin- 
ally settled  on  a  much  simpler 
method,  using  black-on-white  let- 
tering produced  on  a  strip  printer, 
pasted  up  and  shot  on  our  copy 
camera,  normally  used  to  make 
negatives  for  offset  printing. 

"Shooting  was  at  a  reduction  to 
exact  35mm  slide  size.  Then  it 
was  simple  to  cut  out  each  nega- 


tive and  paste  vari-colored  ace- 
tates over  the  letters  or  numerals. 
This  projected  very  vivid  colors 
on  the  screen." 

Countryman  increased  visual 
impact  by  liberal  use  of  blank 
slides,  which  showed  up  black  on 
the  screen;  some  of  the  sequences 
were  five-sixths  black  and  location 
of  the  lone  color  projection  would 
vary.  Such  effects,  coupled  the 
strong  music  and  forceful  narra- 
tion, brought  a  standing  ovation 
from  Hesston  sales  personnel  at- 
tending the  1968  product  show.  • 


li^^^ 


Scholastic's  associate  publisher  Clayton  C.  Westland  (at  top  right)  is  part 
of  that  magazine's  current  advertising  sales  presentation  on  the  youth  market. 

It's  GO!  for  Scholastic  at  Media  Showings 


OcHOLASTic  Magazines'  current 
•^  16-minute  advertising  sales 
presentation.  Why  Can't  They  Be 
Like  We  Were?  is  winning  unin- 
hibited applause  from  agency  and 
advertiser  viewers  to  whom  the 
color/slide  show  is  being  exhibited 
nationwide  this  fall. 

Already  shown  to  over  1,000 
advertising  men  and  women  in  14 
cities  across  the  land,  the  show  fea- 
tures a  multiple-screen  concept 
which  uses  one  standard  projector 
to  put  multiple  images  onto  cut- 
out screen  shapes.  The  speaker  is 
designed  into  the  projection  area 
and  can  be  spotlighted  by  the  same 
projector. 

By  being  "included"  among  his 
graphics,  the  narrator  becomes  an 
integral  part  of  his  story,  adding 
a  new  and  vital  dimension  to  the 
presentation  ...  in  this  case  on 
>  outh  and  the  advertiser.  The  tech- 
nique, called  "Stoplight"  was  de- 
veloped and  produced  by  Mel- 
andrea.  Inc. 

"The  whole  concept  is  geared  to 
increasing  audience  involvement," 
says  Clayton  C.  Westland,  associ- 
ate publisher  of  Scholastic  Maga- 
zines' Junior-Senior  High  School 
Division.  "The  apparent  voids  be- 


tween the  different  screens  are  not 
voids  at  all.  They  are  like  bridges 
for  the  audience  to  cross.  This  in- 
volves the  audience  since  viewers 
must  add  the  missing  pieces." 

One  innovation  in  Scholastic's 
"Stoplight"  presentation  this  year 
is  the  use  of  colored  screens.  By 
combining  color  slides  and  screens, 
the  magazine  was  able  to  create  en- 
tirely new,  unusual  and  effective 
projection  effects. 

"It's  far  and  away  the  most  ef- 
fective presentation  technique 
we've  ever  used,  says  Michael 
Fidan,  Scholastic's  advertising  pro- 
motion director.  "How  do  I  know? 
Our  advertisers  and  prospects 
across  the  country  are  telling  us 
so  through  unsolicited  letters  and 
telephone  calls!"  • 

*        *        * 

13-Minute  Sales  Picture  Helps 
to  Promote  Advertising  in  Grit 

■ii  A  lively  13-niinute  sales  film 
is  helping  promote  Grit,  the  na- 
tional small  town  weekly  (and  the 
small  town  market)  among  poten- 
tial advertisers.  Sales  points  are 
liberally  intermingled  with  wild, 
sight  gags  which  enliven  the  pre- 
sented. 

Audience  reports  to  date  indi- 


60 


BUSINESS  SCREEN 


cate  an  enthusiastic  response.  The 
film  was  created  by  Kramer, 
Miller.  Lomdcn  &  Classman.  Phil- 
adelphia graphic  design  group.  It 
marks  the  entry  of  that  firm  into 
the  growing  audiosisual  field.  The 
film  was  produced  for  the  maga- 
zine through  its  agency.  Gray  & 
Rogers,  under  the  creative  super- 
vision of  vice-president  Elmer 
Pizzi.  It  was  written  and  directed 
by  Joseph  Kramer  and  the  orig- 
inal score  was  composed  and 
played  by  top  jazz  pianist  Bernard 
Peiffcr.  • 

«        *        * 

National  Safety  Film  Committee 
invites   1968  Contest  Entrants 

•;■:  Entries  are  being  invited  for  the 
I96S  safety  film  contest  conduci.-d 
by  the  National  Committee  on 
Films  for  Safety.  Eligible  are  films 
produced  or  released  during  1967. 
This  is  the  twenty-fifth  annual  con- 
test sponsored  by  the  national  com- 
mittee. 

Contest  categories  are  occupa- 
tional, traffic  &  transportation, 
home,  sports  &  recreation,  and 
general  safety  for  16mm  motion 
pictures.  Theatrical  and  TV  sub- 
jects are  combined  in  a  sepaiate 
classification. 

Deadline  for  entries  is  Feb.  26, 
1968.  For  further  inform.alion  con- 
tact \Vm.  Englander,  secretary, 
National  Committee  on  Films  for 
Safety,  5th  floor,  425  N.  Michigan 
Ave.,  Chicago  60611.  • 

*  *  * 
Executive  Development  Film  List 
.•  Films  for  use  in  Executive  De- 
velopment Programs,  offered  by 
Roundtable  Films,  are  catalogued 
in  a  new  booklet  which  sum- 
marizes utilization,  content,  length, 
rental  and  purchase  prices.  Ad- 
dress ( on  letterhead ) :  Roundtable 
Film  Library,  321  S.  Beverly 
Drive,  Beverly  Hills,  Calif.  90212. 


r^"7* 

lilni    -  .  Hires  a    rotitine   call 

III  liotiic  uf  uoinun  whose  installment 
contract  has  been  piirchawd.  The 
iisxistant  branch  manager  counters 
.  .  .  "I  coiilil  have  h(m»ht  it  cheaper' 
nith  "your  store's  service  is  worth 
more  than  a  feu'  dollars." 


'T'his  Fall,  a  new  Household 
•'-  Finance  Corporation  training 
film  went  into  intensive  field  use 
to  indoctrinate  employees  of  the 
nationwide  consumer  linance  com- 
pany in  the  skills  and  knowledge 
needed  to  administer  a  sales  li- 
nance program.  For  HFC.  the  ven- 
ture into  sales  finance  began  as 
an  experiment  five  years  ago  in 
Elkhart.  Indiana.  It  has  since  be- 
come an  important  and  fast-grow- 
ing facet  of  the  company's  total 
financing  service,  contributing  sig- 
nificantly to  annual  volume. 

Meticulous  planning  and  pro- 
duction, a  successful  premiere  (at 
HFC  annual  executive  conference 
earlier  this  year)  and  a  recent 
"Chris"  Award  gave  the  32-minute 
sound-color  picture.  The  Differ- 
ence Is  You.  a  strong  send-olf.  It 
was  produced  by  Filmack  Studios, 
Chicago,  and  honored  at  the  Co- 
lumbus Film  Festival  for  ""photog- 
raphy, story  value  and  technical 
aspects  of  production." 

Since  1878.  HFC  has  made  cash 
loans  direct  to  borrowers.  How- 
ever, sales  finance  (the  process  of 
buying  installment  contracts  from 
merchants )  differs  radically.  Face- 
to-face  contact  with  the  borrower 
that  helped  in  decision-making  on 
credit  was  impossible.  Instead, 
company  personnel  needed  an  in- 
sight into  the  merchant's  problems, 
attitudes  and  motivations.  They 
had  to  understand  the  importance 
of  and  methods  for  developing  re- 
lationships with  prospective  clients 
which  hold  the  ditference  for  suc- 
cess in  sales  finance  administra- 
tion. And  it  was  essential  to  pro- 
vide this  training  quickly  and  with 
universal  emphasis  to  men  and 
women  in  over  1,500  offices  in  the 
U.S.  and  Canada. 

Experience  had  taught  HFC  the 
value  of  films  (extensively  used 
in  its  training  programs)  and  the 
value  of  proper  planning  and  pre- 
paration. Top  operating  personnel 
and  sales  finance  executives  were 
enlisted  to  help  prepare  detailed 
background  for  scenarist  Paul 
Jensen.  The  writer  also  spent  con- 
siderable time  in  company  offices 
absorbing  every  step  of  sales  fi- 
nance procedures. 

In  The  Difference  Is  Yon,  Fil- 
mack has  presented  25  profes- 
sional actors,  as  well  as  key  HFC 
officials.  There  were  1  I  UKalions, 
five  sound  sets  and  a  two-week 
shooting  schedule  before  the 
board-room  "voice-over"  sequence 
opens  the  film  for  a  quick  review 
of  the  decision  to  go  into  sales  fi- 
nancing and  the  reasons  for  it. 

Members  of  top  management, 
reporting  to  HFC  president  H.  E. 


Courteous,  alert  and  care-minded  handling  of  sales  finance  clients  is  the 
ba.^c  theme  for  the  ww  Household  Finance  film,  "The  Difference  Is  You.' 

"The  Difference  Is  You"  in  Sales  Finance 

.\  Traiiiin'i   Film   itii   F{a>ic   Principles  of  Sales   Finance 
Helps  Household  Finance  to  Open  Important  New  Fielil 


MacDonald.  established  this  means 
of  widening  company  services,  its 
honorable  history  and  the  increas- 
ing part  which  sales  finance  plays 
in  the  nation's  economy. 

The  film  then  takes  company 
personnel  into  stores  and  offices 
of  typical  merchants,  establishing 
H-ho  these  potential  clients  are  and 
inferring  the  success  of  HFC's  peo- 
ple in  getting  and  keeping  their 
sales  finance  business.  Over  this 
background,  the  film's  main  title 
is  reinforced  by  narration;  'suc- 
cess attained  because  the  one  dif- 
ference .  .  .  that  holds  unlimited 
potential  for  growing  success  in 
this  world  of  business  .  .  .  is 
YOU." 

Having  created  the  atmosphere, 
the  film  digs  in.  It  assumes  the  in- 
telligence and  motivation  of  its 
viewers.  It  advances  step-by-step 
toward  an  overall  philosophy 
which,  once  understood,  enables 
an  individual  to  see  what  has  to 
be  done  —  and  to  do  it.  The 
film  points  out  that  qualifying  a 
merchant's  reputation  and  evi- 
dence of  his  stability  are  more  im- 
portant than  his  manner  or  ap- 
pearance. It  also  emphasizes  that 
when  a  merchant  olTers  an  install- 
ment contract  to  Household,  he  i^ 
putting  his  own  income  into  HFC's 
hands. 

To  give  the  picture  every  aspect 
of  believability.  the  standard  HF( 
branch  office  (designed  and  fur 
nished  from  plans  furnished  b, 
the  home  office)  was  built  on  Fil- 
mack's  sound  stage  in  Chicago. 
The   "types"   of   people   hired   to 


handle  each  job  in  a  branch  office 
were  identically  ""type-cast"  for 
this  film.  Seven  company  e.xecu- 
tives,  each  a  specialist  in  his  own 
field,  worked  closely  with  the  pro- 
ducer to  further  assure  identifica- 
tion required  so  the  ultimate  abili- 
ty of  the  film  to  ""motivate  to  ac- 
tion" was  achieved.  L.  C.  Duncan, 
senior  vice-president  for  person- 
nel, was  in  charge  of  overall  pro- 
duction. 

Duncan  says,  ""we  feel  that  films 
have  contributed  in  great  measure 
to  our  growth  and  that  our  new 
sales  finance  film  will  continue 
to  demonstrate  what  a  well-design- 
ed and  executed  audiovisual  tool 
can  accomplish." 

Viewing  requirements  for  all 
films  are  set  up  by  the  home  oflice. 
New  branch  oflice  people  see  them 
at  the  outset  and  all  personnel  arc 
asked  to  review  the  company's 
films  at  stated  intervals.  These 
training  activities  are  administered 
by  HFC's  15  operating  divisions.  • 

Senior  » icc-prcsidciit  L.  C  Duncan 
(>/  II FC  {right)  makes  on-the-spot 
production  deci'tipn  n-ith  Joe  Muck. 


NUMBER  7  •  VOLUME  28 


61 


Tlic  Hilton  Inn's  Ihukiik  t  intnn  was-  filled  to  ciiixicitij  for  the  "Cinclij"  uwinds  dinner  on  Saturday  evening. 

IFPA  Resurgence:  the  8th  National  Conference 

Hilton  Inn  at  San  Diego  is  Setting  for  Informative  Meetings  and  the  "Cindy"  Awards 

O  PARKED  By  a  strong  resurgence     *  Opening  sessions  of  the  Confer- 
ence   began    on    Friday   morning. 


dom.  Thousands  of  scenes  of  our 
men  in  combat  in  Southeast  Asia, 
the  "big  picture"  of  a  great  nation 
pouring  material  for  war  into  those 
lands  have  left  most  Americans 
with  a  one-sided,  frustrated  "sense 
of  failure,"  he  said. 

Meaning  of  "Project  Mekong" 
His  remarks  detailed  at  some 
length  the  meaning  and  import- 
ance of  a  little  understood  phase 
of  the  struggle  in  Southeast  Asia: 
that  of  "Project  Mekong."  Through 
this  tremendous  international  pro- 
ject which  covers  the  entire  Me- 
kong Basin,  from  its  headwaters 
in  the  Himalayas  to  the  mouth  of 
the  river  below  Saigon  (the  Delta 
region)  "the  goal  remains  worthy 
of  the  blood,  sweat  and  tears  ex- 


'^  of  membership  interest  and  led 
by  a  new  "first  team"  of  national 
officers,  the  Industry  Film  Pro- 
ducers Association  held  its  eighth 
annual  National  Conference  at  San 
Diego  on  October  27  and  28.  The 
unexcelled  facilities  of  the  Hilton 
Inn  on  tropical  Mission  Bay  added 
to  the  enjoyment  of  productive, 
well-attended  general  sessions  and 
special  forums  attended  by  nearly 
200  members  and  many  guests. 

The  1967  Conference  was  iiigh- 
lighted  by  several  noteworthy 
"firsts"  in  IFPA  history:  a  10th 
anniversary  program,  the  "first" 
national  program  held  outside  the 
metropolitan  Los  Angeles  area. 
and  the  first  Conference  to  have 
a  co-sponsor.  The  U.S.  Navy  Paci- 
fic Fleet  Combat  Group  joined 
IFPA  for  this  anniversary  gather- 
ing. The  new  fall  date  precedent 
set  at  this  year's  meeting  was  also 
welcomed  by  the  membership,  fol- 
lowing vacations  instead  of  pre- 
ceding them  as  in  previous  June 
gatherings  as  well  as  providing 
ideas  and  incentives  for  the  montns 
ahead. 

Conference  chairman  Ralph 
Hall  and  chairman  of  our  host 
chapter  (San  Diego)  Stanley  Fol- 
lis,  merited  the  applause  they  re- 
ceived for  what  many  termed  "the 
most  productive  program  in  re- 
cent IFPA  history!"  It  was  excel- 
lent and  well-received! 


October  27th,  as  president  Robert 
Hecker  welcomed  members  and 
guests.  The  "new  spirit  of  IFP.'\" 
was  evident,  he  noted,  in  the  tho- 
rough preparations  made  by  the 
conference  hosts  and  members  of 
the  San  Diego  chapter. 

Michael  Rye,  a  professional  and 
very  competent  narrator,  served 
throughout  meeting  programs  as 
conference  moderator.  Introduced 
by  Bob  Hecker,  he  brought  Ihe 
Conference  "keynoter"  to  the  pod- 
ium. Ott  Coelln,  publisher  of  Busi- 
ness Screen  (official  journal  of 
the  Association)  began  his  talk 
with  a  topical  review  of  events  of 
the  past  year  which  held  special  in- 
terest for  the  membership. 

Cited  for  NoH-Communication 

But  the  highlight  of  this  "ke\  - 
note"  address  was  Coelln's  un- 
sparing indictment  of  "the  awards 
for  «o/!-communication  to  which 
we  should  give  equal  weight."  Not- 
ing the  factual  film  industry's  "all- 
too-frequent"  self-laudatory  festi- 
vals and  awards  programs,  "per- 
haps we  should  consider  a  few 
that  merit  consideration  for  non- 
communication." 

Among  these,  he  cited  the  fail- 
ure of  the  National  Administration 
to  bring  to  our  fellow  Americans 
the  full  story  of  the  people  of  Viet- 
nam and  their  struggle   for  free- 


W.  A.  "Bill"  Palmer  icas  this  year's 
reeipient  of  the  ]aij  Cordon  Memor- 
ial Ateard.  given  for  his  contribu- 
tions   to    magnetic    tape    recording. 


Bob  Scott  (left)  a  pa.it  president  of 
IFPA.  received  an  honorary  life 
membership  in  the  Association  from 
incumbent  president  Robert  Hecker. 


Lew  Mansfield  (r),  of  Consolidcifed 
Film  Industries,  presented  the  new 
Eugene  Keefer  Memorial  Award  to 
Bob  Scott  who  received  it  for  IFPA. 


Hal  Rcevly,  of  General  Dynamics/ 
Convair,  accepted  Keefer  Aivard  on 
behalf  of  the  Convair  Motion  Pic- 
ture Unit,  its  first  annual  recipients. 


Conference  luncheons,  hasted  hij  friends  of  IFPA,  were   aril  attended  and   provided   excellent   propams. 


EXCLUSIVE    NATIO.NAL    CONFERE.NCE    PHOTOS    FOR    BUSINESS    SCREEN 


pended  in  this  struggle  but  its 
meaning  has  not  yet  been  made 
clear  to  the  people  of  the  United 
States  and,  even  less,  to  those  who 
doubt  our  aims  throughout  the  rest 
of  the  world. 

"Project  Mekong,"  he  continued, 
"aims  to  harness  the  waters  of  the 
Mekong  through  the  building  of 
dams  all  along  its  length.  Today, 
the  flood-tide  of  the  river  prevents 
more  than  a  single  rice  crop  a 
year.  Doubling  that  production 
holds  the   difference  between   life 


BUSINESS  SCREEN 


Past-president    Robert    Gunther,    of 

Sorth  American/  Rockwell,  served  as 
master  of  ceremonies  at  the  Annual 
Cindy  Awards  presentation  dinner. 

and  death  for  millions  in  Soutlicast 
Asia.  The  war  we  fight  beside  our 
allies  in  Vietnam  was  worthy  of 
this  goal  by  itself. 

"North  Vietnam  fights  for  one 
main  purpose:  to  gain  control  of 
the  'bread-basket  of  Southeast 
Asia,  the  rich  lands  of  the  Mekong 
delta.  The  industralized  North  can 
never  feed  the  teeming  millions  of 
the  future  without  access  to  that 
area.  Military  and  political  control 
of  South  Vietnam  guarantees  that 
this  Communist  regime  will  attain 
the  power  of  life  and  death  over 
the  peoples  of  Southeast  Asia. 

"The  spirit  and  meaning  of  "Pro- 
ject Mekong"  and  the  need  to  build 
a  shield  for  this  vital  conservation 
project  through  the  use  of  armed 
force  would  have  united  the  Am- 
erican people.  Instead  we  find  our- 
selves divided  through  a  lack  of 
understanding  of  this  goal.  Presi- 
dent Johnson  has  made  frequent 
but  passing  reference  to  'goals  for 
the  future"  but  has  yet  to  share 
with  us  the  complete  story  of  ihe 
true  battle  for  freedom  in  South- 
east Asia:  the  rights  of  its  people 
to  attain  freedom  from  want  and 
hunger  and  from  the  oppression  of 
a  neighbor  who  fights  to  lake  it 
away  from  them." 

Mrs.  Eugene  Keefer  (right)  received 
"Cindy"  on  behalf  of  her  late  hus- 
band whose  film  "One  One-TU-ro 
Zero"  icon  m  'I'l  rhnind  hifonnalion. 


Informative  Talks.  Films 
at  \\ell-.\ttcnded  \\  orkshops 
Workshop  sessions  followed  on 
this  first  morning  program  at  the 
Hilton  Inn,  opening  with  a  highly- 
polished  multi-media  production 
from  the  Eastman  Kodak  Com- 
pany, titled  Concepts  in  Communi- 
cation. Basic  factors  governing 
communication  were  visualized  in 
a  three-screen  synchronized  slide 
and  motion  picture  presentation 
introduced  by  Jay  Van  Holt  of 
Kodak's  Hollywood  offices. 

These  principles  were  further 
illuminated  ""in  action"  as  Harry 
Poppe,  Jr.  of  TRW  Systems  (and 
chairman  of  our  Los  Angeles' 
Chapter)  showed  and  discussed 
his  company's  "image"  show.  This 
first  showing  of  a  light-hearted 
and  effective  presentation  utilized 
three  separate  motion  picture  pro- 
jectors. The  final  version  is  slated 
for  single  projector  use,  combining 
the  three  images  on  a  single  print. 
Air  Force  Driver  Training 
A  post-luncheon  presentation  on 
Friday  afternoon  also  demonstrat- 
ed multi-media  techniques  in  a 
series  of  slide  filmstrip  and  motion 
picture  training  films  created  by 
the  Air  Force  and  presented  by 
Dan  Smith  of  Norton  AFB,  San 
Bernardino,  Calif.  The  series  is 
concerned  with  improving  the  driv- 
ing habits  and  tactics  of  Air  Force 
Personnel. 

Dan  Smith  gave  an  amazing 
statistic  in  his  introductory  re- 
marks: namely,  that  the  average 
driver  (one  who  drives  12,000 
miles  per  year)  makes  at  least  one 
driving  error  every  two  minutes 
behind  the  wheel! 

During  this  Air  Force  Driver 
Training  program,  16  units  of  ;m 
Edix  Responder  system  were  in- 
stalled throughout  the  audience  ^o 
that  members  could  take  the  course 
just  as  military  personnel  do.  One 
interesting    statistic    taken    during 

(CONTI.NUED  ON  THE  NEXT  PAGE) 

Vem  Barry,  McDonnell/  Douglas  ad- 
ministrator of  Film  and  TV  Com- 
munication, disctisscd  preparations 
to  be  made  for  overseas  film  making. 


Lt.  Col.  John  C.  Stokes,  Chief  of  Col.  Jumes  P.  \\ariidurf,  Cvmiiiund- 
I'resenlulions  Dici.wm,  lldq.  USAF,  er,  1.3.^2ii</  Vliutufiraphic  Croup,  US- 
talked  on  "Better  Management  with  AF,  shared  film  rcfwrt  on  "Combat 
A-V  Ciminumications"  at  San  Diego.  Pboloerapby     in     Southeast     Asia." 


Bill  Gibson,  head  of  the  McDonnell/ 
Doiifilas  film  unit,  recounts  some  of 
the  UHiu.Wfig  incidents  which  befell 
a    uorlil-lraceling    "Armchair"    star. 


Mavor  Frank  C'urran  tij  San  Diego 
is  a  real  believer  in  the  film  medium. 
He  welcomed  IFPA  with  lurwlwon 
talk  disctissing  his  city's  use  of  films. 


Dr.  AI  Rockefeller,  Chief  of  Presen- 
tations, Space  (n  Missiles  Division 
(SAMSO)  gave  segment  of  a  "Com- 
mand    Briefing"    as    an    example. 


Albert  M.  Chop.  Cliief,  .V.AS.As 
West  Coast  Office,  Manned  .■Aware- 
ness Program,  showed  spectacular 
vietvs  of  earth  taken  by  astronauts. 


Opening  event  of  IFPA's  Eighth  .Annual  Conference  program  brought 
president  Robert  Itecker  to  the  podium.  He  introduced  the  program  mod- 
erator,  narrator   Michael   Rye.    Keynote   speaker  Ott   Coclln   is  at   right. 


NUMBER  7  •  VOLUME  28 


Alex  Ciurczak,  1352ji(/  Motion  Pic- 
ture Squadron.  USAF,  won  "Cindy" 
first  {Oricniution  &  Indoctrination) 
uilh  film,  "Tlw  Year  of  5.3  Weeks." 


Norman  Dyrenfurth  received 
"Cindy"  for  his  fihn  "Americans  on 
Everest"  which  won  top  honors  in 
the    Public    Information    category. 


John  Hoernle  uti->  /n>(  iitcard  win- 
ner in  Sales  Promotion  Category  as 
his  film  "Everything  on  Wheels"  re- 
ceived "Cindy"  at  awards  ceremony. 


l\[h  IFPA  Conference: 

(CONTINUED       FROM       PAGE       63) 

the  test  showed  that  20  per  cent 

cf  the  audience  at  this  workshop 

session  live  cast  of  the  Mississippi. 

San  Diego:  Active  Film  User 

Mayor  Frank  Curran  of  San 
Piego  made  the  visit  to  his  city 
■prficial"  with  his  welcoming  talk 
at  Friday's  luncheon  in  the  Bounty 
Room  at  the  Hilton  Inn.  But  San 
D:ego's  affable  mayor  surprised 
members  and  guests  with  a  talk 
well  beyond  the  usual  gibes  at 
sr:iog-ridden  Los  Angeles! 

"Your  problems  and  the  unique 
values  of  film  production  are  not 
new  in  this  city,"  he  commented. 
"To  date,  San  Diego  has  sponsored 
38  motion  pictures  and  we  have 
found  the  film  medium  a  most 
effective  means  of  reaching  ihe 
nearly  700,000  citizens  of  this  city 
with  information  they  have  a  right 
to  expect. 

■  Our  use  of  films  may  be  unique 
in  city  government,"  he  continued, 
citing  the  biennial  filmed  report 
that  is  presented  to  the  people  of 
San  Diego.  "We  also  use  one- 
miniile  public-service  TV  commer- 
cials to  point  up  specific  services 
available  and  30  of  these  have  been 
shown  by  our  three  local  television 
stations." 

Mayor  Curran's  knowledge  of 
the  working  value  of  factual  films 
was  an  unexpected  program  divi- 
dend at  this  luncheon  and  his  un- 
derstanding comments  drew  enthu- 
siastic applause  from  listeners. 
Kev  Men  of  the  Air  Force 
'.  Two  key  figures  in  Air  Force 
operations  were  principal  speakers 
at  the  Conference.  On  Friday 
afternoon.  Col.  James  P.  Warn- 
dorf.  Commander  of  the  1352nd 
Photographic  Group  at  Lookout 
Mountain,  near  Hollywood,  pre- 
sented "Combat  Photography  in 
Southeast  Asia"  and  showed  se- 
quences on  Vietnam  action  taken 


Panel  on  "Lab  Practices  and  Smm  Trends"  included  (I  to  r):  Jack  West,  of 
DcLuxc I  General  Luboiatorics;  Vera  Frith,  Hollytcood  Valley  Film  Lab; 
and    Fred    Dclincrs.    Tcehnicclor.    Lew    Mansfield,    CFI.    it«.s    moderator. 


P 

HILTON  INN              ^ 

IISSION  BAY  PARK 

Peter  Pascal,  of  Tyler  Camera  Siy.s- 
lerrwi,  dcmons-truted  his  company's 
helicopter  camera  mounts  and  show- 
ed film  on  Hawaii  using  equipment. 

by  members  of  the  600  man  Air 
Force  Photographic  Group  he 
headed  during  his  recent  year's  as- 
signment in  the  war  zones. 

On  Saturday  afternoon,  Lt.  Col. 
John  C.  Stokes,  Chief  of  Presenta- 
tions Division,  Hdq.  USAF,  dis- 
cussed and  illustrated  the  techni- 
ques for  "Better  Management 
nient  Through  A-V  Communica- 
tions." The  full  text  of  his  excel- 
lent talk  will  be  presented  in  the 
next  issue. 

The  role  of  audiovisuals  in  the 
nation's   space   and   missiles'  pro- 


grams was  covered  by  Albert  M. 
Chop,  chief  of  the  West  Coa::t  Of- 
fice, Manned  Awareness  Program, 
in  his  talk  on  "What  We  Are 
Learning  from  Space  Photog- 
raphy. He  showed  spectacular 
views  of  Earth  taken  by  our  astro- 
nauts during  recent  orbital  flights. 
An  abbreviated  "command 
briefing"  given  by  Dr.  Al  Rocke- 
feller, Chief,  Presentations  Divi- 
sion, Space-Missile  Division,  Sys- 
tems Organization  of  AFC  (SAM- 
SO)  showed  members  the  use  of 
automated  presentation  techniques 
as  it  acquainted  them  with  the  ac- 
tivities of  this  operation. 

Panel  Discusses  Lab  Trends 

i^  Functional  panels  on  subjects 
of  importance  to  IFPA  members 
were  especially  well  attended  dur- 
ing the  Conference.  A  discussion 
of  "New  Techniques  and  Proce- 
dures in  Laboratory  Practices", 
moderated  by  Lew  Mansfield  of 
Consolidated  Film  Industries,  fea- 
tured summaries  of  trends  by  Jack 
West  of  DeLuxe/ General  Film 
Laboratories;  Fred  Detmers,  of 
Technicolor;  and  Vern  Frith,  of 
Hollywood  Valley  Film  Labora- 
tories. The  future  of  Smm  sound 
drew   most    comments    and    sum- 


Don   Hostcr   (Los  Angeles  County  Genial  Bill  Gibson  gircs  cameraman  John  W.Casey, vice-president, North  William  Morrison,  president  of  FM 

Film    Unit)    had  two  second   place  some  action  as  he  accepts  a  .second  American/ Rockwell,     Los     .Angeles,  Productions,  received  a  "Cindy"  Fi- 

winners   with   "Time    for   Decision"  award     "Cindy"     for     McDonnell/  accepted  a    Finalist   Award   for   his  nali^  Award  for  "The  Mapic  Knife" 

(PI)  and  "Marina  Del  Rey"  (Sales.)  Douglas  fihn  "Simpatico"  at  awards,  firm's    "XB-lOA— Report    No.     16,"  cited    among    best    Training    films. 


64 


BUSINESS  SCREEN 


New  trend  in  Mm  presenialions   House  lights  up.  We  re  going  to  show  a  movie— on  ihe  new  high  efficiency  screen  buiit  into  covers  ot  super  S  Kodak  EniAaRAPHic 
Projectors.  Scene.  Kodaks  experimental  super  8  print  laboratory. 

"Quad  8"  the  new  math  from  Kodak 
that  could  revolutionize  teaching  methods. 


As  the  film  scientists  in  this  picture 
know  only  too  well,  progress  at 
Kodak  is  often  a  series  of  small 
improvements.  They've  |ust  put  a 
spectacular  series  together  to  come 
up  with  the  "Quad  8  "  System— four 
super  8  release  prints,  with  mag- 
netic sound  tracks,  from  one  width 
of  a  new  presfriped  35mm  film— 
Eastman  Color  Print  Film,  Type  7380. 
"Quads  "  will  supply  education  and 
industry  with  an  extraordinary  tool 


ATIANT*   J315  t. 


—teaching  and  training  films  almost 
as  easy  to  use  as  a  blackboard,  as 
accessible  as  a  paperback  book. 
Easy  to  use  because  they're  shown 
with  an  automatic  projector  and  a 
true  roomlight  screen.  Low-cost 
accessibility  because  we've  found  a 
way  to  produce  them  many,  many 
times  faster  than  ever  before  pos 
sible.  So  the  system  was  well  worth 
the  inventing— and  several  commer- 
cial laboratories  are  seriously  con- 


sidering the  equipment  investment. 
Where  do  you  come  in?  Right 
at  the  beginning,  naturally— the 
shooting.  But  you  may  want  to 
re-evaluate  your  techniques,  since 
8mm  doesn't  carry  the  detail  of 
larger  formats.  We're  sure  you  can 
handle  it  and  that  you'll  en|oy  hav- 
ing this  exciting  and  extensive  new 
showcase  for  your  efforts. 
EASTMAN  KODAK  COMPANY 


Nl'MBER  7  •  VOl-l  .MK  2« 


65 


Conference  registration   desk   was  a  Candice    Stillwell,   chiughlcr   of   our 

beehive  of  activity  as  Milehell  Rose,  Recording  Seeretcinj,  leas  a  most  at- 

Financial  V.P.  and  Jackie  SlillwcU,  tractive  hostess  at   the  Conference. 

Recording  Secretary,  greeted  guests.  We're  indebted  to  Western  Airlines. 

Systems  also  took  members  to 
"New  Horizons  for  Photography" 
as  he  demonstrated  that  company's 
widely-used  helicopter  camera 
mount  and  illustrated  its  flexibil- 
ity with  scenes  from  the  Reid  H. 
Ray  (United  Air  Lines  J  film  on 
Hawaii. 

The  work  of  film-makers  who 
must  shoot  sequences  overseas 
was  made  easier  by  the  useful 
comments  of  Vern  Barry,  McDon- 
nell/Douglas" administrator  of 
Film  and  TV  Communications, 
who  discussed  the  detailed  prep- 
arations which  make  a  location 
jaunt  abroad  successful.  Illustrated 
by  slides  which  show  packing 
methods,  types  of  equipment  re- 
garded as  essential  and  the  cus- 
toms regulations  producers  can 
expect  to  encounter  provided  one 
of  the  most  valuable  programs  on 
the  agenda  this  year. 

Challenging  Role  of  "AVCOM" 
•ft-  No  IFPA  program  would  be 
complete  without  the  inspiring 
presence  of  past-president  Bob 
Scott.  His  opening  presentation  on 
Saturday  morning's  program 
CAVCOM— a  Challenge  to  IF- 
PA") combined  stimulating  vis- 
uals with  an  inspiring  text  that 
served  to  review  all  of  the  Indus- 
try Film  Producers'  goals,  past  and 
present. 

A    special    tribute    to    the    late 
Euaene  Keefer,  who  headed  Con- 


8th  IFPA  Conference: 

(continued  from  page  64) 
maries  of  panehst  viewpoints  will 
be  presented  in  our  next  issue. 

A  "return  engagement"  for  the 
popular  Conference  subject  "Pro- 
fessionalism in  Film  Writing"  was 
a  special  feature  on  Saturday  after- 
noon's program.  With  IFPA's  writ- 
er-president Bob  Hecker  as  mod- 
erator, panelists  Shirley  Thomas, 
William  L.  Hendricks  and  Charles 
"Cap"  Palmer  (Parthenon  Pic- 
tures) gave  extremely  lucid  com- 
ments on  how  the  writer  works, 
development  of  ideas  and  organi- 
zation of  the  script. 

Talks  on  Production  Technique 
■i!  Film  production  techniques  and 
experiences  in  the  field  brought 
William  Gibson,  head  of  the  Mc- 
Donnell-Douglas Audio-Visual 
Center  to  the  podium.  Bill  took 
members  along  on  the  film  adven- 
tures of  a  fabulous  "armchair" 
used  in  worldwide  sequences  for 
a  recent  airline  film.  The  Arm- 
chair Adventurer.  The  chair  oc- 
cupied a  center,  front  position  as 
Bill  describes  its  visit  to  the  Par- 
thenon, beneath  the  Mediterranean 
sea  and  its  take-off  on  the  nose  of 
a  Douglas  airliner.  Scenes  from 
the  film  helped  the  audience  share 
the  adventurous  travels  of  this  un- 
usual film  prop. 

Peter  Pascal  of  Tyler  Camera 


Responsive  audiences  greeted  the  well-attended  "workshop  sessions'  at  the 
Conference.  Members  and  guests  termed  this  "best  meeting  in  our  history.' 


vair's  film  activities  until  his  un- 
timely recent  passing,  was  con- 
ducted by  Gene's  long-time  friend, 
Hob  Scott.  A  "testimonial  on  film" 
showed  scenes  from  some  of  his 
outstanding  films,  including  the 
widely-honored  Friendship-!  and 
the  most  recent,  One-One-Zero- 
Zero,  the  story  of  Surveyor  11.  A 
new  Keefer  Memorial  Award 
plaque,  donated  by  Consolidated 
Film  Industries,  now  honors  out- 
standing in-plant  film  producers 
and  was  first  presented  at  the  an- 
nual awards  dinner  which  climaxed 
this  year's  Conference. 

IFPA  'Cindy'  Awards: 

•ft-  The  "Cindy  Awards"  dinner, 
held  as  the  concluding  event  of 
this  8th  National  Conference,  not 
only  honored  member  "films  of 
the  year"  but  also  included  other 
important  citations.  In  addition  to 
the  unveiling  of  the  Keefer  Mem- 
orial Award,  president  Robert 
Hecker  presented  a  Life  Honorary 
Membership  card  (gold)  to  past 
president  Bob  Scott  "for  the  many 
years  of  outstanding  work  and  per- 
sonal contributions  he  has  made  to 
our  organization." 

Palmer  Receives  Gordon  Award 
Then  the  Awards  Banquet  host- 
of-the-evening,  Robert  Gunther  of 
North  American/ Rockwell  (an- 
other IFPA  past  president)  intro- 
duced Ott  Coelln,  a  past  recipient 
of  the  Jay  E.  Gordon  Memorial 
Award.  This  year's  honor  was 
presented  to  W.  A.  Palmer,  head 
of  the  San  Francisco  company 
which  bears  his  name. 

In  accepting  the  award  plaque 
donated  by  Gordon  Enterprises, 
"Bill"  Palmer  reminisced  about 
"his  great  good  fortune"  in  being 
associated  with  the  early  develop- 
ment in  America  of  magnetic  tape 
developments.  Honored  for  his 
contributions  to  that  field  and  pi- 
oneering work  in  specialized 
equipment  for  the  industry,  he  de- 
scribed experiences  with  the  first 
Magnetephone  brought  to  the  U.S. 
following  World  War  II,  the  work 
done  with  Bing  Crosby  Enterprises 
and  the  formative  years  of  the 
Ampex  Corporation.  Bill  was  also 
associated  with  Jack  Mullin  in  de- 
velopment of  the  30/50  cycle  ad- 
vance system  which  is  a  "stand- 
ard" in  sound  slidefilm  equipment 
used  today. 

Keefer  Plaque  to  Convair  Unit 
The  new  Keefer  award  plaque 
was  officially  presented  to  IFPA 
by  Lew  Mansfield  of  CFI,  donors 
of  the  handsome  trophy.  Accepted 
by  Bob  Scott  on  behalf  of  the  as- 
sociation, it  was  then  awarded  to 


the  motion  picture  unit  of  General 
Dynamics/ Convair.  Hal  Reevely, 
vice-president  of  the  Convair  Divi- 
sion, accepted  the  plaque,  noting 
that  he  might  have  been  "older  than 
Gene  Keefer"  but  that  he  had 
learned  much  from  this  master 
film-maker. 
The  1968  "Cindy  '  Film  Awards 

The  long-awaited  presentation 
of  the  annual  "Cindy"  awards  con- 
cluded the  Conference  program. 
According  to  Bill  Brose  (Bailey 
Films),  who  was  film  competition 
chairman  this  year,  it  is  becoming 
more  and  more  difficult  to  select 
the  winners  due  to  quality  of 
entries. 

In  the  Sales  Promotion  cate- 
gory, for  example,  three  fUms  were 
so  closely  tied  in  point  scores 
(only  one-tenth  of  a  point  sepa- 
rated them)  that  the  judges  felt 
that  all  three  were  tied  and 
awarded  equal  honors.  This  year's 
entries  were  grouped  in  five  cate- 
gories and  films  for  these  groups 
were  judged  by  members  of  the 
San  Francisco,  Los  Angeles  and 
San  Diego  chapters  in  the  prelim- 
inary screenings.  Here  are  the 
winners  in  five  categories: 

TRAINING  CATEGORY 

Gold  "Cindy"  Award 
It's  Called  Motor  Oil,  produced  by 
Dan  Hess  Productions;  producer- 
director:  Dan  Hess;  writer:  Hal 
Douglas:  cameraman  George  An- 
cona;  film  editor:  Don  Donaghey. 

*  *       * 

Silver  "Cindy"  Award 
The  Magic  Knife,  produced  by  FM 
Productions:  producer-director: 
Wilbur  Blume;  writer/ art:  Thor  Put- 
nam; cameraman  editor:  Aladar 
Klein.  Sound  by  Telesound. 

*  *        * 

ORIENTATION  & 
INDOCTRINATION 
Gold  "Cindy"  Award 
The  Year  of  53  Weeks,  produced  by 
the      1352nd      Motion      Picture 
Group,     USAF.    Producer/ director: 
■Alexander    Ciurczak;    writer:    Alan 
Dorsey;  cameramen:  Les  Elliott  and 
Hermon    Knox;    editor:    Les    Mil- 
brook:  sound:  James  Knight,  Esther 
Poche,  and  Russ  Kast.  Aerial  photog- 
raphy by  Jim  Berry  and  Ray  San- 

tini. 

*  *       * 

Silver  "Cindy"  Award 

Images,  produced  by  Martin-Mari- 
etta Corp.  Producer:  Douglas  Mc- 
Kinney;  director:  Ralph  Bevins; 
writer:  Charles  Hennessey;  camera- 
men: M.  McDaniels,  G.  Frye,  R. 
Lowe,  T.  Hamer,  J.  W.  Simmons. 
Editor:  Ralph  Bevins.  Art:  E.  Lough- 
lin;  Music:  Ralph  Bevins.  Sound: 
R.  Lowe,  C.  Hennessey  and  Ralph 
Bevins. 
(CONCLUDED   ON    PAGE    68) 


BUSINESS  SCREEN 


NUMBER  NINE  IN  A  SERIES 


THE  FACE  ON  THE  CUTTING  ROOM 
FLOOR.  Editing  is  an  art.  A  good  editor  Is  an 
artist.  My  definition  of  an  artist  is  one  who 
knows  his  technique  so  well  that  he  can  for- 
get it.  His  mind  is  not  cluttered  up  with  pro- 
cedures, but  is  free  for  creative  thinking.  The 
long-shot,  medium-shot,  close-up  routine  is 
not  routine  with  him  !  Now,  if  you,  a  film- 
maker, are  engaging  the  services  of  a  qualified 
editor,  don't  touch  the  footage.  Screen  the 
dailies  with  the  editor,  discuss  the  script,  and 
then — leave  the  editing  to  the  editor.  Don't 
look  over  his  shoulder.  Periodically  screen 
the  cuts  with  the  editor  so  that  you  are  kept 
acquainted  of  the  progress. 

Any  editor  is  at  a  great  disadvantage  if  the 
camera  crew  has  not  slated  every  scene  and 
provided  good  camera  logs  with  full  scene 
description  and  approved  takes.  If  economy 
is  a  factor,  the  editor  can  select  the  good 
takes  on  rewinds  and  assemble  them  for  daily 
prints.  Never  project  or  run  an  original 
through  a  viewer  or  moviola. 

When  the  editor  orders  a  daily  from  the  Lab, 
a  "one-lite"  print  made  at  the  normal  printer 
light  is  preferred,  so  the  camera  exposure  can 
be  evaluated.  If,  however,  you  want  to  cut 
the  best  quality  print,  possibly  for  the  client's 
approval,  then  order  a  "timed  daily". 

Inked  edge  numbers  should  be  ordered  for 
both  original  and  daily.  Printed  through  edge 
numbers  are  often  illegible.  Also,  edge  num- 
ber original  track  and  track  dailies,  whether 
magnetic  or  optical.  Edge  numbers  are  usually 
available  in  six  digits — normally  two  letters 
(the  first  ten  letters  of  the  alphabet)  followed 
by  four  numbers.  Use  the  letters  to  identify 
the  production  so  your  first  foot  of  daily 
might  read  HAOOOO.  As  Labs  keep  logs  on 
edge  numbers,  specify  your  production  let- 
ters and  request  that  all  dailies  for  that  pro- 
duction be  numbered  in  sequence.  If,  by 
chance,  you  are  missing  edge  numbers  from 
HA5023  to  HA5124,  you  know  that  you  have 
mislaid  one-hundred  feet  of  film. 

After  the  film  is  returned  from  the  Lab,  make 
sure  the  rolls  of  original  are  well  identified 
and  put  away.  This  prevents  the  possibility  of 
cutting  a  piece  of  original  into  the  work  print. 
Keep  all  daily  trims  so  that  if  you  add  to  a 
scene  or  change  a  scene  you  have  the  daily 
footage  to  do  it.  When  adding  a  trim  to  a 
scene  already  cut,  butt  the  two  pieces  of  film 
together  and  splice  with  a  clear  Mylar  per- 
forated tape.  This  prevents  the  loss  of  a  frame. 
Some  editors  use  the  tape  only  on  the  base 
side,  others  on  both  sides,  but  never  only  on 
the  emulsion  side.  For  magnetic  sound  track, 
use  white  Mylar  tape  on  the  base  side  only. 
When  splicing,  use  only  fresh  cement.  Each 
day  empty  the  old  cement  from  the  little 


sphcing  bottle  and  iciiii  iiurn  the  supply  bot- 
tle and  cap  both  securely.  This  prevents 
evaporation  and  deterioration. 

Effects  should  be  marked  in  accordance  with 
the  recommendations  on  page  10  of  the  As- 
sociation of  Cinema  Laboratory  Handbook, 
second  edition.  If  dissolves  are  required,  plan 
for  A  &  B  roll  preparation.  Make  sure  that  you 
have  sufficient  footage  in  the  original  for 
over-lap  of  any  dissolve.  A  &  B  printing  from 
negative  rolls  should  be  avoided  if  possible, 
because  effects  are  influenced  by  the  type  of 
scenes  involved — often  resulting  in  a  poor 
effect.  Effects  are  always  better  from  a  posi- 
tive image. 

In  1943,  I  designed  and  built  the  first  fader 
for  a  continuous  printer,  thereby  eliminating 
messy  chemical  fades,  complicated  mattes 
and  expensive  opticals.  Sometimes  I  regret  it. 
Many  writers,  camera  men,  and  editors  plan 
on  dissolves  or  fades  when  they  don't  know 
what  else  to  do.  A  little  creative  thinking 
would  help  !  Effects  are  wonderful  tools  when 
used  judiciously.  In  early  television,  dissolves 
from  medium-shot  to  close-up,  from  one 
camera  angle  to  the  other,  from  the  same 
action  was  regular  procedure.  Now  the  in- 
dustry is  growing  up.  While  fades  and  dis- 
solves are  available  in  many  lengths,  the 
forty-eight  frame  effect  is  the  most  desirable. 

Modern  continuous  printers  are  also  equipped 
for  "zero  cuts".  These  are  used  when  the 
editor  does  not  wish  to  cut  the  original  scene 
because  it  may  be  used  later  in  another  film. 
While  this  facility  is  available,  I  certainly  do 
not  recommend  it  because  the  resulting  cut 
looks  like  a  one-frame  dissolve  and  is  very 
objectionable  to  many  people,  particularly  in 
16mm.  Some  time  ago  we  printed  an  hour 
show  with  "zero  cuts"  from  16mm  Ekta- 
chrome  cut  into  A,  B,  C,  D,  E,  F,  C,  H,  and  I 
rolls.  Each  print  cost  a  fortune. 

After  the  dailies  are  cut,  the  nomenclature 
changes  and  it  is  now  called  a  "work  print". 
Laboratory  leaders  are  attached  in  accordance 
with  the  recommendation  on  page  17  of  the 
ACL  handbook.  If  the  new  SMPTE  Universal 
projection  leader  is  used  (described  on  page 
45  of  the  ACL  handbook),  it  should  be  cut  in 
between  the  first  picture  scene  and  the  head 
Lab  leader.  The  correct  Lab  leaders  are  added 
at  this  time  so  that  the  work  print,  tracks,  and 
original  are  all  synced  up  exactly  the  same. 
A  "beep"  sync  tone  should  be  placed  in  the 
track  as  specified.  Cue  sheets  for  the  dialogue, 
music,  and  effects  are  made  for  use  in  the 
magnetic  mix.  The  next  step  is  to  inter-lock 
the  work  print  with  the  mixed  track  for  client 
approval.  The  editor's  job  is  done  and  the 
conforming  begins;  which  will  be  taken  up  in 
Article  10  of  the  Series. 


byiTDn 


NIMBF.R  7  •  VOI.IMK   2K 


67 


IFPA  'Cindy'  Awards: 

(CONTINUED      FROM       PAGE       66) 

SALES  PROMOTION  FILMS 

Gold  "Cindj"  Award 

Everything  on  Wheels,  produced  by 
Webh-Hoernle,      Inc.      Producer- 
director:    David    R.    Wehb;    camera- 
man: Peter  Powell. 

*        *        * 

Silver  "Cindy"  Awards 

Marina  Rel  Rey,  produced  by  the 
Los    Angeles   County    Film    Unit. 

Producer-cameraman:    Don    Hester; 

director-editor:   James   Tartan;    writ- 

ler:  Gary  Philip;  sound:  Cinesound. 
t        *        * 

Simpatico,  produced  by  McDonnell- 
Douglas     Corp.     Producer:     Ben 

Marble;      director-cameraman      Bill 


Gibson;     writer: 
John  S.   Nash. 


Ed    Lyon;    editor: 


A  World  of  Motion,  produced  by  D. 
B.  Milliken  Co.  Producer:  Ronald 
Sexton:  writer:  Fred  Rodgers;  edi- 
tor: Bob  Summcrlelt;  sound:  Audio 
Effects:  narrator:   Michael  Rye. 

TECHNICAL  INFORMATION 

Gold   "Cindy"   Awards 

One-One-Zero-Zero,  produced  by 
General  Dynamics  Convair.  Pro- 
ducer director:  Eugene  C.  Keefer 
(deceased);  writer:  M.  Ray  Ussery; 
editor:  R.  B.  Montague;  sound: 
Charles  Demund;  narrator:  William 
Conrad;  cameramen:  William  Woods, 
William  Carter,  R.  B.  Montague, 
and  Ray  Ussery. 


Silver  "Cindy"  Award 

XB-70A-Report  No.  16,  produced 
by  North  American-Rockwell 
Corp.  Producer:  Robert  J.  Gunther. 
Writer-director:  John  T.  Pimley;  edi- 
tor: John  R.  DeLong:  art:  Bob 
Vogel;  sound:  Martin  Halperin. 

PUBLIC    INFORMATION    FILMS 

Gold    "Cindy    Award 

Americans  on  Everest,  produced  by 
Chomolongma  Productions.  Pro- 
ducer/director: Norman  G.  Dyren- 
furth.  Writer:  James  Ramsey  Ull- 
man;  cameramen:  Norman  Dyren- 
furth  and  Daniel  Doody;  editors: 
Joe  Morrisey  and  Sid  Levin;  sound: 
RCA,  Rome,  Italy.  Narrator:  Orson 
Welles.  (Joint  project  of  the  Amer- 
ican-Mount Everest  Expedition  and 
the  National   Geographic   Society. 


Silver  "Cindy"  Award 
A  Time  for  Decision,  produced  by 
Los  Angeles  County  Film  Unit. 
Producer  cameraman:  Don  Hosier; 
director/ editor:  James  Tartan;  writ- 
er: Lou  Huston;  art:  Jess  Gruel; 
sound:  Cinesound. 

*        *        * 

Roy  L.  Deets  Resigns  Posts  as 
Editorial  V.P.,  Exec  Secretary 
->  Roy  L.  Deets,  editorial  vice- 
president  and  executive  secretary 
of  IFPA.  has  announced  his  resig- 
nation from  these  posts,  effective 
December  1 .  Increasing  demands 
on  his  time  by  his  own  professional 
work  as  a  writer-director  made  it 
impossible  for  Roy  to  give  the  ex- 
tensive time  needed  to  serve  IFPA. 
He  has  served  three  terms  as 
editorial  vice-president.  • 


Industrial  Theatre:  Ford  Shows  the  New  Line 

THE  Introduction  of  1968  Automobiles  by  America's  leading 
manufacturers  is  an  annual  e\ent  of  importance  to  those  com- 
panies' dealers  and  a  ceremonial  tradition  which  is  observed  witli  ut- 
most care  and  qualit\-  -  both  in  presentation  and  in  the  stagecraft  of 
production. 

Despite  the  slowdown  of  a  prolonged  labor  dispute,  the  Ford 
Motor  Company  introduced  their  1968  line  of  cars  and  trucks  to  its 
nationwide  family  of  Ford  Dealers  at  the  appointed  hour.  A  two- 
hour  production  featuring  a  blend  of  musical  numbers,  song  and 
dance  routines  and  motion  pictures  complemented  and  supported  "on- 
stage" new  model  "reveals"  which  came  amid  flashing  lights,  explo- 
sions and  clouds  of  harmless  CO-2  smoke.  Audiences  of  40,000  deal- 
ers and  their  salesmen  were  introduced  to  the  196S  Ford  line  by  four 
theatrical  road  companies  during  a  32-day  period  at  35  U.  S.  and  hvo 
Canadian  presentations. 

Produced  by  Wilding,  Inc.,  the  1968  Ford  show  brought  at  least 
one  new  dimension  to  industrial  theatre  as  that  producer  unveiled  a 
new  "Magic  Screen."  Wide  bands  of  white  elasticized  fabric  proxided 
for  motion  picture  segments  while  permitting  a  smooth  and  unique 
transition  into  live  dance  routines.  Dancers  appearing  on  tiie  screen 
move  toward  the  audience  and  upon  reaching  life  size,  step  off-screen 
and  onto  the  stage  as  live  performers  work  through  the  fabric  and 
swing  into  their  numbers.  Previously  used  as  a  technique  at  the  New 


Athletic  dancer 


limbo  set  merge  into  the  projected  screen  images 


York  World's  Fair,  for  example,  the  technique  reaches  new  perfection 
in  this  application  to  industrial  theatre. 

Choreography  was  by  George  and  Ethel  Martin.  .\  16-piece  orches- 
tra supports  the  cast  of  five  male  and  four  feminine  singers  and 
dancers.  Totally  produced  by  \\'ilding  from  scenery  to  sound  system, 
film  to  film  processing,  the  show  opens  with  a  "crazy  airplane"  se- 
quence in  which  an  actor  pantomimes  in  a  rickety  plane  in  front  of 
filmed  airplane  "thrill"  footage.  "Landing"  the  audience  in  a  Mexican 
village,  the  show  presents  gaily-costumed  dancers  who  "swing"  off- 
screen into  lively,  on-stage  routines.  This  colorful  sequence  builds  to  a 
high  pitch  to  set  the  format  for  this  Ford  show's  first  new  model  in- 
troduction. 

Multiple  picture  sheets  "fly  in"  to  show  detail  and  action  shots  of 
the  new  Ford  cars  in  action.  Through  similar  sequences  of  filmed 
and  live-action,  the  show  builds  to  its  production  climax:  an  "op-art" 
number  which  opens  on  screen  with  a  couple  racing  from  infinity 
back  to  life-size  through  a  swirling  "Time  Tunnel."  They  plunge  from 
the  "Magic  Screen"  to  the  stage  as  the  entire  op-art  cast  joins  them. 
This  complex  number  had  to  be  pre-taped  because  of  its  fast  musical 
pace  and  the  timing  of  over  300  light  cues  within  this  three-minute, 
10-second  sequence.  As  the  "Time  Tunnel"  again  starts  to  swirl,  seem- 
ing to  draw  in  the  audience,  a  final  blinding  flash  of  iimumerable 
bulbs  dazzles  the  eyes  —  and  then  reveals  the  sleekest  and  raciest  of 
new  cars  from  Ford.  Current  sales  prove  its  effectiveness.  • 

and  a  colorful  Mexican  village  is  backdrop  for  gaily-costumed  performers. 


68 


BUSINESS  SCREEN 


his  is  Frank  Howard. 
He's  a  high  school  prin- 
cipal. Would  you  like  to 
have  him  represent 
your  company  and 
show  your  film  to  the 
i/Vomen's  Club  in 
i^estbrook,  Illinois? 


Frank  is  a  member  of  Bergen  Motion  Picture  Service's  nationwide  network  of  field 
representatives — the  key  men  in  Bergen's  unique  film  distribution  program.  Like  other 
nationwide  organizations,   Bergen's  field  men  operate  65  regional  film  exchanges. 

But  Bergen's  men  are  different  in  two  important  ways.  First,  most  of  them  are 
professionals — teachers,  young  attorneys,  newspaper  reporters — men  with  a  high 
level  of  education. 

The  Bergen  field  man  projects  your  film  before  carefully  selected  audiences. 
He  presents  an  introductory  talk.  He  distributes  your  literature.  In  fact,  he  does 
all  the  things  that  are  necessary  to  make  your  film  distribution  program  a  public 
relations  success. 

Second,  because  the  field  man  knows  his  community,  he  is  able  to  pick  the  right 
audience  for  a  film.  And  because  his  community  knows  him,  he  is  able  to  produce 
exposure  for  a  new  film  listing  in  record  time. 

For  example:  NASA'S  "The  John  Glenn  Story  "  was  seen  by  almost  10  million 
people  within  6  months  after  Bergen  began  a  distribution  campaign,  using  personal 
calls,  direct  mail  and  local  publicity.  Fast  action?  In  the  first  10  days  after  delivery 
of  the  prir)ts,  713  audiences  had  viewed  the  film. 

For  complete  information  and  a  list  of  other  success  stories,  write  Bergen 
Motion  Picture  Service,  Route  46,  Lodi,  tMew  Jersey  07644. 

We'll  prove  to  you  that  "biggest"  and    "best "  don't  necessarily  mean  the  same 
thing.  As  if  you  didn't  already  know  it. 


Bergen  Motion  Picture  Service 

Tv/enty  Years  of  Matching  the  Film  and  the  Audience 

Route  46.  Lodi.  New  Jersey  07644      N.  J.;  (201)  472-1154      NYC:  (212)  564-1195 


M  MBER  7  •  VOLUME  28 


69 


Classroom  facilit\    at  "Meals  for  Millions"  headquarters  in  Santa  Monica, 
California  has  ficc-channcl  control  Ijoxcs  in  front  of  each  trainee's  station. 

A  Multi-Lingual  Svstem  for  Training  Films 

"Meals  lor  .Millions"  Adopts  Miiltitrax  Projeolion  System 


AMONG  THE  BASIC  COMPLICA- 
TIONS in  today's  conventional 
"lock-step"  teaching  practices  is 
the  fact  that  not  every  student  has 
the  same  learning  rate  or  abihty. 

"But,"  reports  I.  F.  Saunders, 
executive  director  of  the  Meals  for 
Millions  Foundation,  "our  training 
problem  was  compounded  in  that 
our  trainees  lacked  both  experi- 
ence and  a  common  language." 

Meals  for  Millions  is  a  21  year 
old  non-profit  organization  en- 
gaged in  famine  relief  and  preven- 
tion with  an  ultimate  goal  of  help- 
ing hungry  nations  help  themselves. 
Its  technical  assistance  program 
brings  foreign  representatives  to 
the  demonstration  pilot  plant  and 
classroom  facility  in  Santa  Monica, 
California,  where  intensive  train- 
ing classes  are  conducted  in  the 
specialized  high  protein  food  pro- 
duction field. 

How  the  Foundation  established 
a  practical,  economical  facility  for 

Trainee  phigs  earphones  into  control 


simultaneously  training  people 
with  varying  cultures,  languages, 
abilities  and  interests  in  a  single 
classroom  is  a  story  of  internation- 
al interest. 

"We  took  our  problem  to  Jona- 
than Miller,  an  international  com- 
munications expert  and  President 
of  Cinestar  International  Inc..  ori- 
ginators of  the  Multitrax  film  sys- 
tems." explains  Saunders.  "Miller 
was  excited  about  the  challenge 
in  spite  of  a  limited  budget,"  he 
added. 

The  results  were  rewarding! 

"As  far  as  we  know,  this  is  the 
first  training  center  in  the  world 
with  a  fully  integrated  multilingual, 
multilevel,  audiovisual  system," 
Saunders  said.  "Our  trainees  will 
be  comprised  mainly  of  technicians 
and  entrepreneurial  "go  getter" 
types.  They  have  been  sent  here 
for  training  because  they  promise 
to  benefit  from  an  intensified 
course  in  food  supplements,  proc- 

hox  below  to  select  his  own  language. 


^^^^^^^H^^^^B^^L<^* 

^,^1 

r^ 

cssing,  marketing  and  distribution. 
As  most  of  them  lack  English  com- 
prehension, being  able  to  transmit 
audiovisi  al  materials  s  i  m  u  1 1  a  n- 
eously  in  different  languages  or 
different  levels  will  save  many 
costly  hours  in  the  classroom." 

The  Meals  for  Millions  execu- 
tives forsee  their  training  program 
in  the  United  States  to  be  a  con- 
tinuing —  and  expanding  one. 
More  significantly,  however,  it  is 
being  developed  as  a  prototype  in- 
structional system  to  be  made  op- 
erational in  those  areas  of  the 
world  where  the  front-line  battle 
against  himger  will  be  won  or  lost. 
"With  this  foremost  in  mind," 
Saunders  states,  "we  were  vitally 
interested  in  being  able  to  obtain 
the  full  impact  of  workable  new 
educational  technology  and  meth- 
odology." 

Meals  for  Millions  is  producing 
several  short,  single-concept  mo- 
tion pictures  of  specific  manufac- 
turing processes  —  with  multiling- 
ual and/or  multilevel  sound  tracks. 
The  Foundation  also  plans  to  make 
use  of  film  "clips"  lifted  —  with 
the  producer's  permission  —  from 
prints  of  suitable  existing  films. 
These  too  will  be  adapted  for  in- 
tegration into  a  multilevel-multi- 
lingual curriculum.  Taped  lectures 
will  also  be  recorded  in  various 
languages  and  various  levels. 

"When  it  came  to  hardware  for 
the  installation",  Saunders  points 
out,  "we  really  sharpened  the  pen- 
cil! Our  Foundation  is  dependent 
upon  the  public  contributions  for 
support  so  every  cent  spent  must 
give  value  in  return.  Of  even  great- 
er significance  was  the  fact  that 
costs  had  to  be  low  enough  for 
similar  systems  and  course  mater- 
ials to  be  used  in  the  profit-making 
structure  of  multi-purpose  food 
operations  to  match  economies  in 
less  developed  countries. 

The  nerve-center  of  the  fully 
integrated,  simultaneously  multi- 
lingual-m  u  1 1  i  1  e  v  e  1  audiovisual 
learning  center  is  the  Multitrax 
projection  system  —  up  to  five 
sound  tracks  on  a  single  16mm 
print.  "Until  this  breakthrough  by 
Cinestar",  notes  Saunders,  "films 
used  in  training  were  locked  in  at 
one  language  or  one  level.  We  are 
confident  of  the  system's  ability 
to  expand  the  role  motion  picture 
film  can  play  in  our  training  pro- 
gram, both  here  and  in  foreign 
areas.  Also  significant,  "an  all- 
new  projector  is  not  necessary; 
many  models  of  conventional  pro- 
jectors can  be  easily  modified  for 
Multitrax  projection." 

For  the  MFM  learning  center, 
Cinestar  International  put  togeth- 


er a  five-channel  kit  from  off-the- 
shelf,  low  cost  transistorized  am- 
plifiers and  built  a  DC  power  sup- 
ply to  operate  the  amplifiers  from 
100  AC  current. 

"At  first  glance  our  multi-screen 
installation  may  appear  ambi- 
tious," admits  Saunders,  "but  we 
think  it  will  be  most  useful  in' our 
program  of  'customizing'  existing 
motion  picture  films  to  coincide 
with  our  course  objectives.  With 
slides  and/or  filmstrips  formulated 
and  produced  by  our  staff,  we  can 
combine  Multitrax  sound  with 
multi-images  to  better  integrate 
films  produced  by  others  into  our 
curriculum.  Slides  or  filmstrips 
flashed  on  the  small  side  screens 
during  the  showing  of  a  motion 
picture  will  reinforce  and  supple- 
ment the  film's  message  with  more 
relevant  protein  food  information. 
The  supplemental  slide  or  filmstrip 
frame  may  also  be  a  means  of  pro- 
viding emphasis  to  the  information 
in  the  instructional  motion  pic- 
ture which  is  featured.  • 
*       *        * 

Modern  Talking  Picture  Service 
Releases  1968  Free  Film  Catalog 

w  The  1967/68  catalog  of  16mm 
sound  motion  pictures  has  been  re- 
leased by  Modem  Talking  Picture 
Service,  Inc.  It  describes  films  that 
are  available  on  a  free-loan  basis 
for  group  showings  by  religious, 
civic,  social  and  business  organiza- 
tions. The  title  selection  includes 
motion  pictures  about  sports, 
travel,  homes  and  gardens,  busi- 
ness and  finance,  science  and  tech- 
nical, as  well  as  a  number  of  out- 
standing documentaries  concerned 
with  such  problems  as  conserva- 
tion, litter,  crime  prevention  and 
health.  Virtually  all  the  films  are 
in  color,  and  range  in  length  from 
15  to  30  minutes. 

A  complimentary  copy  of  the 
catalog,  including  addresses  of 
Modern's  nation-wide  network  of 
33  film  exchanges,  may  be  ob- 
tained from  Modern  Talking  Pic- 
ture Service.  Inc.,  1212  Avenue 
of  the  Americas,  New  York  10036. 

Alcan's  "Expo  67  .  .  .  Explore!" 
a  Colorful  Visit  to  Exposition 

(CONTINUED       FROM        PACE       46) 

"this  film  enables  those  not  for- 
tunate enough  to  see  Expo  in  per- 
son to  share  some  of  the  fun  of  the 
fair. 

Expo  67  .  .  .  Explore!  is  being 
distributed  to  theaters  and  tele- 
vision stations  throughout  Canada 
and  the  United  States.  It  will  be 
available  overseas  through  Ca- 
nadian government  offices  and  Al- 
can  Group  companies.  • 


70 


BUSINESS  SCREEN 


ARRIFLEX 


>vork    — 


Photograph  by  Heiia  Hammia 


Francis  Thompson  ana  Alexander  Hamrnid  Shootmg  ''To  Be  Alive" 


Academy  Award-Winning  team  triumpiis  again  at  expo<s7 

MONTREAL  I  CANADA        V^# 

ARRIFLEX  congratulates  the  Academy  Award-winning  team  of  Francis 
Thompson  and  Alexander  Hammid  for  their  EXPO  67  film  triumph.  "WE  ARE 
YOUNG,"  produced  for  the  Canadian  Pacific-Cominco  Pavilion.  The  produc- 
tion has  been  hailed  as  a  major  step  forward  in  the  art  of  cinematography.  It 
utilizes  six  synchronized  projectors  and  a  novel  cluster  of  six  curved  screens 
to  tell  its  story. 


We  are  proud  that  their  choice  of  filming  tool  was  again 
Arriflex  35's  for  their  unique  six-camera  set-up.  A  simi- 
larly designed  triple  Arriflex  35  set-up  was  used  in  their 
award-winning  NewYorkWorld's  Fair  film,  "TO  BE  ALIVE." 


1966 

Academy  Award 
to  the 
ARRIFLEX 


ARRIFLEX  CORPORATION  OF  AMERICA   25  20  Brook/yn  Queens  Expressway  W.sl.  WoodsWe.  New  VorX.  J 1377 


NUMBER  7  •  VOLUME  28 


71 


Quality-Bilt 

Film  Shipping  Cases 

•  Best  quality  domestic  fibre 

•  Heavy   steel   corners  for 
added  protection 

•  Durable  1"  web  straps 

•  Large  address  card  holder 
with  positive  retainer  spring 

•  Sizes  from  400'  to  2000' 

OTHER  'QUALITV  BILT"  ITEMS: 

Salon  Print  Shipping  Cases 

Sound  Slidefilm  Shipping  Cases 
(for  Transcriptions  &  Filmstrios) 

2"  X  2"  Glass  Slide  Cases 

Filmstrip  Shipping  Cases  (hold  up 
to  6  strips  plus  scripts) 

\Vrile  direct  to 
manufacturer  for  catalog 

m.  SCHUESSIER 

361  W.  Superior  St.,  Chicago  10,  III. 
Phone:  312-SU  7-6869 

BUYERS    LOOK   TO    BUSINESS    SCREEN 


QQ  QQ  QQ  QQ 

Specialists  in 
Main  and  Credit  Titles 

for  Industriol  films  for  50  years 

3,000  FONTS  ON  HAND-PLUS 
Complete  Art  &  Design  Setup 
—  also  Animation  &  Opticals  — 

NO  CHARGE  FOR  ROUGH  LAYOUTS 
Super-Speed  Service 

QQ  MOTION  PICTURE  TITLES 

247  West  46th  St.,  New  York 
Phone:  (212)  CI  7-2126-7 

QQ  QQ  QQ  QQ 


International  Film  &  TV  Festival  Awards: 


(continued  from  pace  30) 
Ca.1.  sponsored  by  Northern  Illi- 
nois Gas  Co.  and  to  the  Los  An- 
geles County  Film  Unit  for  A 
Time  for  Decision. 

Sales  Presentation  Winners 
•  Sales  Presentations  had  a  gold 
medal  winner  in  Gardner  Adver- 
tising's The  Injliieiuers,  sponsored 
by  the  Ralston  Purina  Co.  and 
two  silver  medal  winners  in  Lee 
Mendelson  Productions'  67  West. 
sponsored  by  Sunset  Magazine. 
Addington  Associates.  Inc.  was 
the  other  silver  medalist,  with  A 
Boy.  A  Girl,  A  Smile,  sponsored 
by  School  Pictures.  Inc.  List  Ani- 
matic  Productions  Ltd.  with  the 
bronze  medal  for  Why  Travel?, 
sponsored  by  Eurailpass. 

on  City  &  Urban  De\  elopment 

•  City  &  Urban  Development 
Films  were  headed  by  the  gold 
medal  to  Wilding.  Inc.  for  Oppor- 
tunity Land,  sponsored  by  Deere 
Co.  Silver  medals  were  shared  bv 
First  Wisconsin  National  Bank 
(Wisconsin,  lite  Good  Life)  and 
by  Kettler  Bros.  (Another  Way). 
Centron  Corporation  took  a  bronze 
medal  in  this  group  with  New  Di- 
mensions in  New  Construction, 
sponsored  by  General  Electric. 

Scientific  Research  Films 

•  The  Scientific  Research  film 
category  brought  further  and  de- 
served honors  to  Leonaris  Film 
(Germany)  for  Two  Cubic  Centi- 
meters for  Life,  sponsored  by  a 
pharmaceutical  group  in  that  coun- 
try. Viewers  were  reminded  that 
this  1966  production  toop  top 
honors  in  the  International  Indus- 
trial Film  Festival  in  Venice  last 
year. 

Another  Leonaris  film,  on  Dia- 
betes, won  a  silver  medal  and  so 
did  Osteoporosis  of  Aging,  pro- 
duced by  Communication  Films 
for  Sandoz  Pharmaceuticals. 
Film  on  Health  &  Nutrition 

•  Health  &  Nutrition  Films  wound 
up  with  a  gold  medal  to  Amrak 
Nowak  Associates,  for  A  Song  of 
Arthur,  sponsored  by  the  Metro- 
politan Life  Insurance  Co.  And 
there  were  silver  medals  to  Wild- 
ing Inc.  for  Child  of  Darkness. 
Clnld  of  Light,  sponsored  by  Fos- 
ter Parents  Plan,  Inc.  and  to  Re- 
gan Productions,  Inc.  for  No  Ac- 
cident, sponsored  by  the  Ford 
Motor  Co.  Wilding  also  received 
a  bronze  medal  for  Pursuit  of 
Cleanliness,  sponsored  by  the 
Soap  &  Detergent  Association. 

A  Group  of  "Documentaries" 

•  Documentaries  was  the  name  of 
the  group  that  brought  a  gold 
medal  to  Hughes  Aircraft  Co.  for 
Next  .  .  .  the  Men.  Silver  medals 


in  this  special  class  were  shared 
by  Lever  Brothers"  film  Four  Men 
of  India  (Unilever  Ltd.)  and  Pan 
American  Airways,  with  Symphony 
in  Steel.  The  single  bronze  medal 
was  awarded  S.  H.  Benson  Ltd. 
(England)  for  Bank  Ahead,  spon- 
sored by  the  National  Commer- 
cial Bank  of  Scotland. 

Films  to  Introduce  Products 

•  Product  Presentations  were  hon- 
ored by  the  gold  medal  award  to 
Audio  Productions  for  We  Had  An 
Idea,  sponsored  by  the  Aluminum 
Company  of  America.  Silver  med- 
als were  shared  by  Atlas  Copco 
(Sweden)  for  Building  With  Air 
and  Condor  Films  Ltd.  (Switzer- 
land) for  Hilti  Fastening  System. 
sponsored  by  Hilti,  Inc.  Bronze 
medals  went  to  Firestone  Coated 
Fabrics  for  Ounces  of  Prevention 
and  J.  M.  Korn  &  Son,  Inc.,  for 
Let's  Make  a  Pie. 

Awards  to  Insurance  Films 

•  Insurance  Film  awards  wound 
up  a  long  list.  The  gold  medal 
winner  was  John  Sutherland  Pro- 
ductions, for  Tlxe  Man  from 
A.U.N.T.LE.,  sponsored  by  the 
Insurance  Information  Institute.  A 
silver  medal  was  given  Cinema  65 
Inc.  for  To  Fall  or  Not  to  Fall, 
sponsored  by  Aetna  Life  &  Cas- 
ualty Companies.  The  final  bronze 
medal  for  motion  pictures  was 
given  Travelers  Insurance  Co.  for 
The  Quality  of  the  Time. 

FILMSTRIP  WINNERS 

■ii  20  gold,  silver  and  bronze  med- 
als were  given  producers  or  spon- 
sors of  filmstrips  submitted  to  the 
New  York  event.  Here's  the  com- 
plete list: 

•  Sales  Presentation:  gold  award 
to  the  Metropolitan  Life  Insurance 
Company  for  Leadership.  Silver 
medals  to  the  United  Presbyleiip.n 
Church  for  TIG,  and  to  Ideeratio 
Productions  (Germany)  for  Wie 
die  Alten  Speisten.  sponsored  by 
Kraft  Gmbh.  Bronze  medal  to 
Griswold-Eshleman  Co.  for  The 
Hidden  Giant,  sponsored  by  Foun- 
dry Magazine. 

Filmstrips  for  Training 

•  Training  Filmstrips:  another 
gold  medal  award  to  the  Metropol- 
itan Life  Insurance  Company  for 
AID  A  is  not  an  Opera.  Silver 
medals  to  Jay  Reich  Advertising 
for  Trucraft  Custom  Draperies  and 
to  Worley  Thorogood  Productions 
(England)  for  B.M.C.  Insight  10, 
sponsored  by  the  British  Motor 
Corp.  Bronze  medals  were  shared 
by  Gotham  Film  Producticns  lor 
Just  a  Secretary,  sponsored  by  the 
First  National  City  Bank  and  to 


72 


Bill  Stokes  Associates,  Dallas,  for 
The  Right  Man  for  the  Job,  spon- 
sored by  Campbell-Taggart  Bak- 
eries. 

•  Public  Relations  Filmstrips:  a 
gold  medal  award  to  Geyer,  Mercy 
&  Ballard.  Inc.  for  Aba  in  Action, 
sponsored  by  the  American  Bar 
Association.  Silver  medals  were 
shared  by  British  Overseas  Air- 
ways for  7"/;/.?  is  BO  AC  and  TIxe 
Cliartinakers,  for  the  The  Story 
of  the  Stanley  Works,  sponsored 
by  the  Stanley  firm.  Bronze  med- 
als went  to  Ideeratio  Productions 
(Germany)  for  Sonderscnulen  in 
Hessen  and  to  Tarot  Associates  for 
Sterling  Silver,  sponsored  by  the 
Sterling  Silversmiths  Guild  of 
America. 

Public  Ser\ice  \'ia  Filmstrips 

•  Public  Service  filmstrip  honors 
(gold  medal)  went  to  Steeg  Pro- 
ductions for  A  Visual  Fable,  spon- 
sored by  Eastman  Kodak;  a  silver 
medal  added  to  Ideeratio  (Ger- 
many) laurels,  honored  for  Lerne 
lachen  ohne  zu  weinen,  sponsored 
by  Industriegewerkschaft  Metal. 
Bill  Stokes  Associates  took  another 
bronze  medal  for  A  New  Look  at 
the  Old  Sauce,  sponsored  by  the 
Texas  Commission  on  Alcoholism. 

and  Filmstrips  for  Schools 

•  Educational  filmstrip  honors 
were  headed  by  the  gold  medal 
given  Communication  Films  for 
1492,  produced  for  Revell,  Inc. 
Bear  Films  complemented  its  grand 
award  trophy  in  the  Filmstrip  cate- 
gory with  a  silver  medal  for  An 
Introduction  to  India.  Another 
bronze  award  went  to  the  Metro- 
politan Life  Insurance  Company, 
this  time  for  How  to  Succeed  in 

Life  Insurance.  • 

*       *       * 

"Super-8  Sound  Film  Source 
Guide"  Offered  by  Technicolor 

i'~  A  new  Sound  Film  Source  Di- 
rectory listing  super  8  optical 
sound  films  is  available  from  the 
Commercial  and  Educational 
Division  of  Technicolor.  Inc. 

Seventeen  film  producers  across 
the  country  have  adopted  the  super 
8  optical  sound  format  for  Techni- 
color Model  lOOOA  instant  movie 
projectors.  Over  900  individual 
film  titles  are  listed  in  the  direc- 
tory. The  new  sound  directory 
adds  to  the  Commercial  and  Edu- 
cational Division's  reference  li- 
brary which  already  includes  the 
4,300-title  Source  Directory  for 
standard  8  and  super  8  silent  films. 

For  a  free  copy  of  the  silent  or 
sound  source  guide  write:  Bar- 
bara Bollinger,  Technicolor,  Inc., 
1300  Frawley  Drive,  Costa  Mesa, 
California  92627.  Mention  this 
item  in  Business  Screen.  • 


BUSINESS  SCREEN 


Call  661-6370, 
and  start  receiving 

your  own 
personalized  copies. 


A  NEW.  (BUT  VERY  EXPERIENCED).  COMPREHENSIVE  MUSIC  AND  SOUND 
EFFECTS  SERVICE.  FRESH.  CONTEMPORARY  MUSIC  LIBRARIES  AND  CREATIVE. 
ORIGINAL  SCORES  THOUGHTFULLY  EDITED  FOR  YOUR  SPECIFIC  REQUIREMENTS. 


NUMBER  7  •  VOI.l  ME  28 


73 


Camera  Mart  solves  equipment  puzzles. 


Equipment  puzzles  are  easy  for  us.  Because  we 
have  all  the  pieces.  We  rent  and  sell  the  latest 
type  of  motion  picture,  studio  and  location  pro- 
duction equipment  and  that  includes:  16mm  and 
35mm  sound  and  silent  cameras,  sound  recording 
equipment  and  wireless  microphone  systems. 
Also   editing  and  projection  equipment,   crab 


dollies,  quartz  lights,  and  long  range  zoom  lenses. 

But  equipment  is  only  the  beginning.  Camera 
Mart  also  provides  the  service,  the  reliability  and 
the  skilled  maintenance  that  you  need  to  complete 
the  picture. 

Now  —  see  how  it  all  fits  together. 


THE 


CAMERA  MART 


INC. 


1845  BROADWAY  (60th  ST.)  NEW  YORK,  NY.  10023      212-757-6977 

SALES  O  SERVICE  O  RENTALS 


74 


BUSINESS  SCREEN 


Bold-Face  lines  indicate  display  advertising 
appearing    in    other   pages    of   this   edition. 

NKW   KNGI.AND  STATES 

Bay   Stale  Film   Productions,  Inc 76 

METROPOLITAN   NEW  YORK 

Arta  Laboratory.   Inc 76 

Bebcll   &    Bebell   Color   Laboratories, 

Inc 76 

C'hroma-Lah.    Inc 7S 

Cincque  t  olorfilm  Laboratories.  Inc.   .  .  78 

Color   Kiim  Corporation    78 

Crilerli>n  Film  I.ah,  Inc 79 

Dcl.uxe   l.ulionilories,   Inc 80 

Du  .\rt  Film  Laboratories  —  Du  Art 

Color  Corporation    80 

Filmlah.    Inc 81 

Guffanii  Fi.ni  Laboratories,  Inc 81 

Kin-O-Lux.    Inc 82 

Lab-TV    82 

Manhallan  Color  Laboratory.  Inc 7S 

Mecca  Film  Laboratories  Corporation   .  83 

Movielab,   Inc 83 

Perfect  Film  Laboratories,  Inc 84 

Precision  Film  Laboratories,  Inc 84 

Slide-O-Chrome    Corporation    78 

Swift  Motion  Picture  Laboratories.  Inc.  85 

JVC  Laboratories.  Inc 85 

Technical   Film   laboratories.   Inc 85 

VS.  Photographic  F'quipment 

Corporation     86 

Video  Film  Laboratories 86 

MID-ATLANTIC  STATES 

Alpha  Film  Laboratories 76 

B>ron  Motion  Pictures,  Inc 77 

C'alvin-DeFrcnes  Corporation    77 

Capital  Film   Laboratories,  Inc 77 

Creative  Arts  Sludio.  Inc 78 

Holland-VVegman    Laboratories.    Inc.    .  .  82 

National  Cine  Laboratories.  Inc S^ 

Pittsburgh  Motion  Picture  Lab.  Inc.  ...  84 

Varsity  Film  Lab   86 

WRS  Motion  Picture  Laborator>' 86 

SOUTHEASTERN   STATES 

Delta  Pictures.  Inc 79 

Motion   Picture  Advertising  Corpora- 
tion      8.1 

Motion  Pictures  Laboratories.  Inc 8.1 

Pan     Vmcrican    Films    84 

Ricla    Films,    Inc 85 

Russell  Film  Laboratories 85 

Southeastern  Film  Processing  Com- 
pany      85 

METROPOLITAN   CHICAGO 

Chicago  Film   Laboratory.    Inc 78 

Cinema   Processors,  Inc 79 

Colburn,  (ico.  \\.  Laboratory,  Inc 79 

DcLuxe  (General  of  Illinois 80 

Douelas  Film  Industries,  Inc 80 

Filmack  Studios    80 

Film    Services.    Inc 81 

Fischer  Photographic  Laboratory,  Inc.  .  81 

Lakeside   Laboratory    82 

Mid-America  Color  Labs 83 

MID-WF-STERN  STATES 

Bennett.  John   R.   Laboratory    77 

Calvin  Productions.  Inc 77 

(continued  ox  the  followinc  pace  75) 


NUMBER  7  •  VOLUME  28 


f 


the  business  screen 
»uyer's  guide  to 


film  laborator 


&  other  specialized 


ilm/tope  production 


,•  «♦ 


servic^acilities 


in  the  United  States 


Canada  and  abroad 


il®i^^^Kli®il.  OWE 

I 

(CO>rrD*UED    FROM    THE     PRECEDING    PACe)         [ 

Cincinnati  Film  Laboratories,  Inc 

79 

Escar  Motion  Picture  Service 

80 

Film-Art,   Inc 

80 

Film  Associates,  Inc 

80 

General  Film  Laboratory,  Inc 

81 

Sly-Fox  Films,  Inc 

85 

Studna,  Louis  Films   

85 

SOUTHWESTERN  STATES 

A-V  Corporation   

76 

Jamieson  Film  Company    

82 

Photographic    Laboratories    

84 

Southwest  Film  Laboratory,  Inc 

85 

MOUNTAIN  STATES 

Photo  Tech  Laboratory    

84 

Western  Cine  Service,  Inc 

87 

METROPOLITAN  LOS  ANGELES 

Acme   Film   Laboratories,   Inc 

76 

Carleton   Laboratory    

78 

Cine-Craft  Corporation   

78 

Cinema  Research,  Inc 

79 

Color  Reproduction  Company    

79 

Consolidated   Film   Industries    78 

79 

Film  Service  Laboratories.  Inc 

81 

General  Film  Laboratories    

81 

Hollywood  Film  Enterprises,  Inc 

82 

Hollywood  Valley  Film  Labs.  Inc 

82 

Holmes,  Frank  Laboratories,  Inc 

78 

Identicolor   Laboratory,    Inc 

78 

Modern   Movies  Film   Laboratories, 

Inc 

83 
84 

Pacific  Colorfilm  Inc 

Pacific  Title  &  Art  Studio   

84 

Technicolor  Corporation  of  America   .  . 

86 

Telefilm  Industries.  Inc 

86    : 

WEST   COAST:  CALIFORNIA 

Cine-Chrome   Laboratories    

79 

Highland    Laboratories    

82 

Motion   Picture  Service  Company   .... 

83 

Multichrome   Laboratories    

83 

Palmer,  W.  A.  Films,  Inc 

84 

PACIFIC  NORTHWEST 

Alpha   Cine   Laboratory    

76 

81 

CANADIAN  LABORATORIES 

Graphic    Films    Limited    

87 

Pathe  Humphries  of  Canada  Ltd 

87 

Quebec    Film   Labs    

87 

PRODUCTION  SERVICES'  INDEX           , 

Animation   Services    

87 

Film  Editing  Services   

89 

Effects  &  Opticals   

90 

Film  Treatment  and  Rejuvenation  .... 

91 

Film  Storage  and  Handling  Services  .  . 

91 

Music  for  the  Film   

92 

Sound    Recording   Services    

93 

Slidefilm   Recordings    

94 

Stockshot  Libraries    

95 

Titles  for  the  Film   

95 

Special   Film   Services    

96 

Translation  Services  for  the  Film 

96 

Videotapes  and  Transfers   

97 

Preview  Theatres   

97 

SPECIAL  GUIDE  FEATURES 

National  Distributors  of  the  Sponsored 

Film,  begin  on  page 

32 

Specialized  Film  Writers   

97 

A-V  CORPORATION 

2518  North  Bhd.,  Houston,  Texas  77006 
Phone:  JA  3-6701  AC:  713 

Year  of  Incorporation;  1945 

J.  C.  Rebman,  President 

Wm.   B.   Fadon,  Vice  President  &  Secretary- 
Treasurer 
Albert  P.  Tyler,  Executive  Vice  President 
Dave  Cazalet,  Executive  Director 

16mm  Services:  Complete  black  &  white  and 
color  laboratoi-y.  Reversal  and  negative-positive 
printing  &  processing.  E.C.O.  and  E.  F.  Optical 
interncgatives  with  scene  to  scene  additive  color 
correction.  Color  positive  and  reversal  release 
printing. 

8mm  Ser\'ices:  8mm  printing,  processing  mag- 
netic sound  and  cartridge  preparation. 

Special  Services:  optical  effects  &  printing,  dupe 
negatives,  color  intemegatives,  black  &  white 
master  positives,  Ektachrome  or  Kodachrome  mas- 
ters with  scene-to-scene  color  correction;  editing 
and  recording,  re-recording  of  magnetic  tape, 
transfer  to  film;  conforming  films  for  printing; 
animation,  sound  stage;  titles. 

Videotape  transfer  —  to  16mm  and  8mm  mag- 
netic or  optical  sound. 

Member:    Association   of   Cinema   Laboratories. 

ACME   FILM   AND  VIDEOTAPE 

LABORATORIES,   INC. 
A  Subsidiary  of  Filmways,  Inc. 
1161   N.   Highland  Avenue,  Hollywood, 

California  90038 
Phone:  HO  4-7471  AC:  213 
51  \V.  51st  St.,  New  York,  N.Y.  10019 
Phone:  LT  1-9200  AC:  212 

Year  of  Incorporation:  1945 

Mel  Sawelson,  President 

David  Christopher,  V.P.  &  Treasurer 

Irving  Kahn,  Sales  Manager 

Pete  Wood,  Chief  Engineer 

John  Killough,  Lab  Supt. 

Milton  Shefter,  V.P.,  Sales  (New  York) 

35mm  Services:  transfer  video  tape  to  film. 

16mm  Services:  color  and  black  &  white  film 
processing  &  printing;  color  and  b&\v  videotape 
transfer  to  film. 

Special  Senices:  \'ideotape  recording  and  dupli- 
cating; videotape  mixing;  color  and  b&w  film 
to  videotape;  electronic  tape  editing;  tape  view- 
ing; helical  scan  duplicating  and  film  transfers. 

ALPHA  CINE  LABORATORY,  INC. 

East  213  Second  Avenue,  Spokane,  Washington 
Phone:  RI  7-8009  AC:  509 

Year  of  Organization:  1967 

Leslie  E.  Davis.  President 
George  Har\ey,  Vice  President 
Hughie  Tanner,  Manager 

16nim  Ser\ices:  ECO-2  &  Me-4  Ektachrome 
processing;  Eastmancolor  negative/positive  proc- 
essing; black  &  white  negative,  positive  &  re- 
versal processing;  Additive  color  printing.  Ink 
edge  numbers.  Ultrasonic  cleaning.  Permafilm. 
Optical  sound  tracks. 

8mm  Services:  Super  8  black  and  white  reversal 
processing. 


ALPHA  FILM  LABORATORIES 
P.  O,  Box  5325,  Baltimore,  Maryland  21209 
Phone:  CL  2-4150  AC:  301 

Year  of  Organization:  1919 

W.  E.  Wood,  Owner 

35mm  Services:  developing,  printing,  tides,  sound 
recording. 

16mm  Services:  reversal  processing,  developing 
&  printing,  titles,  sound  recording  —  live  or  from 
tape. 

ARTA   LABORATORY,  INC. 

723  Seventh  Ave.,  New  York,  N.Y.  10019 
Phones:  JU  6-7556/7  AC:  212 

Wilham  Kapelmaster,  President 

35mm  Services:  black  &  white  negative  and 
positive  developing  and  printing;  dupes;  F.G.M.; 
work-prints  and  release;  high  contrast  developing. 

16mm  Services:  black  6c  white  negative  and  posi- 
tive developing  and  printing;  TV  spots. 

Special  Services:  optical  negatives  developed 
continuously. 

BAY  STATE  FILM  PRODUCTIONS,  INC. 

35   Springfield    Street,   Agawam    (Springfield), 

Massachusetts  01 101 
Phone:  734-3164  AC:  413 
Branch:  80  Boylston  Street,  Boston,  Mass. 
Phone:   HA   6-8904,  Lowell  Wentworth,  Vice 

President,  in  charge. 

Year  of  Incorporation;  1943 

Morton  H.  Read,  President 
David  Doyle,  Exec.  Vice  President 
Harold  O.  Stanton,  Vice  President,  Public 

Relations 
Lowell  F.  Wenhvorth,  Vice  President,  Advtg. 

&  Sales  Promotion 
Francis  N.  Letendre,  Vice  President, 

Laboratory 
A.  Herbert  Wells,  Treasurer 
Harold  M.  Fischer,  V.P.  and  Production  Mgr. 
Keimeth  E.  Alexander,  Vice  President, 

Sound  Dept. 

35mm  Services:  black  &  white  and  color  live 
action  photography;  animation  camera;  dubbing 
and  equalization;  interlock  projection,  Moviola 
and  sound  readers. 

16mm  Ser\ices:  black  &  white  and  color  Uve 
action  and  animation  photography;  interlock  pro- 
jectors; synchronous  magnetic  recording;  printing 
labs  for  color  and  black  &  white,  black  &  white 
processing,  positive,  negative,  reversal.  Moviolas 
and  sound  readers. 

Special  Services:  hot  press  titles  in  color  and 
black  &  white;  still  photography,  color  and  black 
&  white;  sound  slidefilms,  color  and  black  & 
white;  screening  rooms;  animation  department; 
foreign  language  dubbing;  script  services;  record- 
ing; printing;  processing;  soimd  stage;  set  design- 
ing; carpenter  shop;  film  vaults. 


BEBELL  &   BEBELL 
COLOR   LABORATORIES,  INC. 
108  West  24th  Street,  New  York,  N.Y.  10011 
Phone:  924-8573  .\C:  212 
Cable  address:  LABSBEBELL,  N.  Y. 

Year  of  Incorporation:    1951 


76 


BUSINESS  SCREEN 


BEBELL  &   BEBELL:   CONTINUED 

Nonnaii  Lars  liebell,  PreiHdent 

Artliur  Frederick  Bebell,  Vice  President 

Joan   Aiiiie   Bebell,   Secrelary-Treasurer 

35min  Scnices:  Ektachrome  and  black-&-white 
reversal  de\eloping  and  printing;  work  prints 
and  release  prints  in  color  and  black  &  white; 
black  &  white  work  print  conversions  from  color; 
reductions  to  16mm.  High-speed  Ektachrome 
processing  and  printing;  color  intemegatives,  re- 
lease printing. 

16mm  Services:  Ektachrome  and  black  &  white 
reversal  processing  and  printing;  work  prints  and 
release  prints  in  color  and  black  &  while  and 
black  &  white  work  print  conversions  from  color; 
color  intemegatives;  release  printing.  High-speed 
Ektachrome  processing  and  printing;  Commer- 
cial Ektachrome  ECO-2  7253  developing  and 
printing. 

Fitmstrip  and  Slide  Services:  animation  camera 
masters  (color  and  black  &  white);  in  single  and 
double-frame  and  framelcss  horizontal  (no  frame 
lines);  answer  print  service;  canning  services; 
special  cartridge  mounting.  Slides  and  \'u-Graphs 
in  e\erv  size,  mount-processed  and  enlarged  or 
reduced,  in  color  and  black  &  white  from  art  and 
transparencies. 

Color  Microfilm  Ser\ices:  high-resolution  16mm 
and  35mm  processing,  sprocketed  and  non- 
sprocketed;  aperture  card  mounting. 

Medical  Services:  35mm  X-ray  film  and  process- 
ing; 16mm  and  35mm  Roentgen  cinematography 
duplication;  cine-fluoroscopy  duplication;  35mm 
to  1 6mm  reduction  printing;  titling  and  special 
effects.  Color  microfiche. 

JOHN   R.   BENNETT   LABORATORY 
1617   .\bcrdeen   .\ve.,  Columbus,  Ohio  43211 
Phone:  AM  3-7007  AC:  614 

Year  of  Organization:  1951 

John  R.  Bennett,  Oivner  and  Manager 

Bunnie  Coffey.  Sccrclan/ 

Caldwell  Richeson,  II,  John  W.  Coffey 

16mm  Ser^ices:  fast  service  on  16mm  processing 
reversal  and  negative  black  &  white;  release 
printing;  workprinls,  reversal  and  negative; 
printed  edge  numbering. 

Special  Services:  editing;  film  repairing  and 
cleaning;  make  titles. 


^ 


Other  services 
featured  in 
this  Guide . . , 

( National  listings  begin  on  page  .32 ) 


( Representatives  are  listed  on  page  102 ) 


( Listings  of  specialists  begin  on  page  97 ) 


BYRON   MOTION   PICTURES,   INC. 
1226  Wisconsin  .\vtMuc,  N.   W'.,  Washington, 

D.  C,  20007 
Phone:  FE  3-4000  AC:  202 
New  York  City  Phone:  CO  3-7732  AC:  212 

Year  of  Incorporation:  January,  1957 

Byron  Roudabush,  President 
Dudley  Spruill,  Vice  President /Gen.  Manager 
Irvin  Meyers,  Vice  Pres.,  Production 
.\rthur  Rescher,  Sales  Martager 

3.5nun  Ser\iccs:  black  &  white  spray  negative 
■uid  positi\e  processing.  Black  &  white  contact, 
step  &  blowup  printing.  35mm/32mm  printing. 

16mm  Services:  black  &  white  negative,  positive 
and  reversal  processing.  Color  negative-positive 
processing.  Ektachrome  processing.  Black  & 
white  and  color  printing.  Contact,  step,  reduction, 
1-to-l  optical  and  additive  printing. 

Other  Laboratory  Services:  edge  numbering,  ul- 
trasonic cleaning.  Peerless  film  treatment,  mag- 
netic striping. 

Other  Services:  35nun  16mm  editing,  conform- 
ing, music  librarv,  editorial,  room  rental;  Westrex 
sound,  recording,  maing,  transfer-to-optical  print- 
ing track,  interlock. 

Member:  Association  of  Cinema  Laboratories. 

CALVIN   PRODUCTIONS,   INC. 
1105  Truman  Road,  Kansas  City,  Missouri 

64106 
Phone:  HA  1-1230  AC:  816  Cable:  Calvin-Fox 

Year  of  Incorporation:  1931 

Leonard  Keck,  President 

William  Hedden.  Vice  President 

Frank  Barh\'dt.  Vice  President— Production 

James  Hash.  Sccrctary-Treasiirer 

James  .Moore,  Production  Manager 

James  Bannister.  Services  Manager 

Donald  .S.  Phillips.  Manager-Contract  Division 

William  Scrogin,  Operations  Manager 

Larrv'  Kauffman,  Director  of  Marketing 

33mm  Services:  color  and  black  &  white  release 
prints;  black  &  white  dupe  negatises  and  master 
positi\es;  color  internegati\es  and  interpositives. 
3.5mm  processinj;,  color  and  black  &  white. 
Dailies  —  color  and  black  &  white  —  pictures 
and  sound,  3.5mm-16mm  reductions. 

16mm  Services:  color  and  black  &  white  reversal 
and  positive  release  prints.  Color  and  black  & 
white  workpriiits;  ink-printed  edge-numbering; 
black  &  white  dupe  negatives  and  color  inter- 
neRatives.  16mm  processing  —  Ektachrome  com- 
mercial and  ER,  exterior  Kodachrnme  and  Type 
A,  black  &  white  re\ersal  and  negative. 

8mm  Services:  16mm-8mm  reduction  printing. 
8mm  color  and  black  &  white  reversal  and  posi- 
tive relea.se  printing;  black  &  while  dupe  nega- 
tives; color  intemegatives;  sound  transferring, 
Super-8;  standard  8.  Release  prints  with  optical 
or  magnetic  sound;  cartridge  loading. 

Special  Services:  scripting,  location  &  sound  stage 
photography,  sound  recording  and  transferring 
("4"  and  magnetic  film),  multiple  channel  mix- 
ing to  photographic  printing  tracks  (negative, 
iwjsilive.  .3.5mm,  I6mm).  Music  and  soimd  effects 
libraries  and  recording,  original  scoring,  staff 
narrators;  set  design  and  constructi(m;  tilling  and 
animation,  storyboards;  editing,  cutting,  and  con- 
forming services. 

Member:  Association  of  Cinema  Lalioratories. 


iFiLi  L^iD^^TiQi^v  mmi 


CALVIN-DeFRENES  CORPORATION 

(East  Coast  Subsidiarv  of  Calvin  Productions, 

Inc.,  Kansas  City,  Mo.) 
1909  Butlonwood  Street,  Philadelphia, 

Pennsylvania  19130 
Phone:  563-1686  AC:  213 
Telex:  CALDEFCORP  PHA  83-4316 

Date  of  Organization:  1916 
Date  of  Reincorporation:  1963 

Stephen  A.  Ciechon,  President 

Gene  A.  Carr,  Vice-Pres.-Production 

Russell  K.  Spear,  Director  of  Marketing 

Ronald  L.  Da\is.  Office  Manager 

John   Heidenreich,   Director,  Prod.  &  Services 

Edward  B.  Maguire,  Equipment  Sales  & 

Rental  Agent 
Henry  D.  .\lcKee,  Art  &  Animation  Director 
Robert  R.  Collom,  Sound  Director 
John  Goraj,  Plant  Manai^erjSet  Designer 
Paul  Scaramucci,  Editorial  Supervisor 
Jack  .\Iehlbaum,  Cameraman 
Jack  Polito,  Special  Effects 

16mm  Services:  Processing:  Ektachrome,  all 
types;  black  &  white  reversal  and  negative.  Color 
and  black  &  white  reversal  and  positive  release 
prints  and  w-orkprinls;  edge-numbering;  color  in- 
temegatives and  black  &  white  dupe  negatives; 
Ektachrome  masters;  sound  track  dupes. 

8mm  Services:  Standard  and  Super  8mm  reduc- 
tiim  printing  of  16mm  films  (color  &  b&w),  si- 
lent, optical  and  magnetic  sound;  color  intemega- 
tives, and  black  &  white  dupe  negatives  from 
3.5mm  or  16mm  films. 

Producer  Services:   Motion  picture  and  slidefilm 

productions  from  script  to  release  prints.  Com- 
plete 35nun  16mm  facilities  for  photography,  ti- 
tling and  animation,  sound  recording  and  mixing 
—  magnetic  and  optical,  music  and  sound  effects 
libraries,  editing  and  conforming,  studio  and 
equipment  rentals  and  sales,  set  design  and  con- 
struction. 


* 


CAPITAL  FILM  LABORATORIES,   INC. 
470  E.  Street,  S.  W ..  Washington,  D.  C.  20024 
Phone:  Dl  7-1717  .\C:  202 
1998  N.  E.   150th  St.,  North  Miami,  Florida 

33161 
Phone:  949-3242  .\C:  305 

Year  of  Incorporation:  1949 

Alfred  E.  Bruch,  President 

William  N.  Brooks,  Vice  President 

Garland  C.  Misener,  Vice  President,  Technical 

Director 
Sam  C.  Gale,  Vice  President.  Sales 
N.  Dean  Cole.  Customer  Relations-Sales, 

Washington,  D.C. 
Joseph  K.  Hooper.  Customer  Service 
Vera  L.  Labrie,  Customer  Service 
James  P.  Cu.ster,  Customer  Service 
A.  Bruce  Conrad.  Production  Control 
Jack  Clink.  Sinind  Director 
Robert  II.  Johnson.  CIm-f  Editor 
Betty  L.  Seabolt.  Treasurer 
Bob  W.  Hiltwinc,  Grn.  Manager-Miami 

35mm  Services:  color  negative  processing;  nega- 
lixe-posilive  color  printing  and  processing;  black 
&  white  negative  and  jxisitive  processing  and 
printing.  (Continued  on  next  page) 


SERVICE  BUYER'S  GUIDE 


iFM  L^M^Mdi^v  mmi 


CAPITAL  FILM   LABORATORIES: 

16mm  Sen  ices:  Kktacliriiiiif  picicrssiiig.  all  types: 
black  &  white  negative  and  positive  processing 
and  printing;  color  reversal  printing;  negative- 
positive  color  printing;  35mni  to  16nnn  reduction 
printing;   35  32nini   processing  and   printing. 

Siwcial  Services:  35mm  and  16mm  film  editing; 
nuisic  and  sonnd  effects  editing;  music  library; 
sound  effects  library;  title  service  (by  sub-con- 
tract); sound  recording  service  —  35mm,  16mm 
mixing,  narration  recording,  post-sync  dubbing; 
location  recording;  recording  to  35mni,  16nim, 
35  32mm  optical  track. 

Other  Special  Ser\ices:  magnetic  striping,  Vac- 
numate  treatment,  edge  numbering,  ultra.sonic 
cleaning,  reels  and  cans;  videotape  to  film  trans- 
fers (bv  sub-contract)  with  our  negative  proc- 
essing and  control. 

Member:   Association  of  Cinema  Laboratories. 


CINE-CRAFT  CORPORATION 
8764  Beverly  Blvd.,  Hollywood,  California 

90048 
Phone:  652-7357  .\C:  213 


Year  of  Organization:  1948 
George  Widing,  President 


Dei 


.  D;uiiel,  Executive  Vice  President 


CARLETON  lABORATORY 

7608  San  Fernando  Road,  Sun  Valley, 

California  913.52 
Phone:  767-8507  AC:  213 

Year  of  Organization:  1949 

C,  H,  Carleton,  Owner 
Paul  V.  Manor,  Manager 

16mm  Ser\iees:  specialize  in  color  duplication. 

Special    Services:    \'itatreating   film    preservation. 


LABORATORIES    SPECIALIZING    IN    FILMSTRIP  &  SLIDE  PROCESSING  &  PRINTING 


CHICAGO  FILM  LABORATORY,  INC, 

1322  \\ .  Belmont  Avenue,  Chicago,  III,  60657 
Phone:  935-67S5  AC:  312 

Y'ear  of  Incorporation:  1926 

Eugene  G.  Josepbson.  President 
Robert  D.  Casterline,  Vice  President 
Fred  Piemonte,  Lahoratorij  Manager 

35mm  Services:  processing  and  printing  of  black 
&  white  picture  and  sound  track.  Negative-posi- 
tive color  filmstrips. 

16mm  Services:  processing,  contact  and  reduc- 
tion printing  of  black  &  white;  re\ersal  and  neg- 
ative-positive color. 

Special  Services:  recording,  mixing  and  trans- 
ferring of  16mm  and  35mm  and  Va";  Magnetic 
and  optical  editing. 

CHROMA-LAB,  INC, 
311  West  43rd  St.,  New  York,  N.Y.  10036 
Phone:  246-0970  AC:  212 

Date  of  Organization:    Feb.   1966 
Warren  R.  Smith,  President 
Norm  Jeffrey,  Lah  Supervisor 
Fred  Olmstead,  Technical  Supervisor 
Dale  Farkas,  Sales 

16mm  Services:  Color  and  black  &  white  reversal 
and  negative  positive  release  printing.  Color  and 
black  6i  white  workprinting. 

8mm  Services:  High  quality  release  printing  — 
color  and  black  &  white;  cartridge  and  film  treat- 
ment service. 


■^^  this  ssmbol  appearing  over  a 
listing  in  these  pages  indicates  that  display  ad- 
vertising containing  additional  useful  reference 
data  appears  in  other  pages  of  this  Bn\  er's  Guide. 


CINEQUE  COLORFIIM  LABORATORIES,   INC. 
424  E.  S9th  St,,  New  York,  N,Y.  1002S 
Phone:  SA  2-5837  AC:  212 

Sannicl  Marcu.s,  President 
H.  Sperling,  Treasurer 

Services:  Filmstrip  production,  duplication;  35- 
mm  slides  in  2x2  mounts;  reproductions  from 
negati\'es,  transparencies  or  art  work;  direct  re- 
versal or  negative  positive  methods, 

COLOR  FILM  CORPORATION 
500  Halstead  Avenue,  Mamaroneck,  New  York 

10.543 
Phone:  698-6350  AC:  914 

933-3322  (New  York  City)  AC:  212 

Year  of  Organization:  1950 

Richard  \.  Jayson,  President 

C.  Nelson  Winget,  Vice  President 

Maureen  K.  Hallam,  Office  Manager 

Arthur  M.  \'ilchick.  Production  Manager 

Thomas  C.  Richter,  Customer  Service 

Pat  Mule,  Engineering 

Fred  Gauthier,  Research  &  Control 

35mm  Services:  color  filmstrips  and  quantity 
2x2  slides  onlv;  printing  and  processing  Easbiian 
Color  Negati\e  5251,  Eastman  Cxilor  Print  5385 
and  Kodak  6008  Internegati\e;  master  negati\e 
preparation;  A6cB  printing;  interpositive,  dupe 
negative  and  internegative  preparation  and  proc- 
essing; automatic  slide  mounting;  packing  of 
filmstrips  and  related  materials. 
Special  Services:  processing  only  misc.  size  East- 
man Color  Print  including  35mm  Quad  Eight 
(7385). 


^ 


CONSOLIDATED   FIIM   INDUSTRIES 
Filmstrip  Dept.,  Title  &  Optical  Div. 

9.59  Seward  St.,  Hollywood,  California  90038 

Phone:   (213)  462-0881     Telex:  06-74257 

Cable:  CONSOLFILM 

Lou  Li\ingston,  Head  of  Filmstrip  Dept. 
35mm  Ser\iees:  exclusive  agents  for  35mm  Ekta- 
chrome  commercial  in  cassettes.  Re-photograph- 
ing of  transparencies,  flat  art  (reflection  copy), 
overlaid  materials,  small  dimensional  objects, 
to  pro\ide  filmstrip  negatives,  preparation  of  in- 
ternegatives,  color  master  positives,  dupe  nega- 
tives; release  prints;  packaging;  35mm  color  slide 
duplication. 

(sec  complete  hsiing  under  Film  Laboratories) 

CREATIVE  ARTS  STUDIO,   INC. 

814  H  Street,  N.W.,  Washington.  D.C.  20001 
Phone:   737-0302  AC:  202 

Date  of  Incorporation:   1942 

Milton  R.  Tinsley,  President 

Phillip  G.  Arnest,  Vice  President 

William   Watson,   Treasurer 

Richard  Conger,  Technical  Dir.,  Photo  Lah 
Services:   artwork;   hot-press   titles;    filmstrip   and 
slide    animation    camera   service;    automatic    2x2 
slide    binding    and    automatic    slide    duplication. 


FRANK   HOLMES   LABORATORIES,   INC. 

1947   First   Street   (Box  991),  San  Fernando, 

California  91340 
Phone:  EM  5-4,501  AC:  213 

Year  of  Incorporation:   1948 

Frank   A.    Holmes,   President 

Kenneth  .\1.  Bell.  Vice-Pres.  I  General  Manager 

3Smm  Services:  color  processing  Ansco  reversal 
and  Kodak  color  positive.  35mm  or  8mm  per- 
forated; 35mm  color  filmstrip  masters  and  re- 
lease prints;  35mm  color  slide  duplicating. 


^ 


IDENTICOLOR   LABORATORY,   INC. 

849  North  Highland  .\\enue,  Hollywood, 

California  90038 
Phone:  469-2946  AC:  213 

Year  of  Incorporation:  1961 

Dalton  B.  Creaser.  President 
William  Beale,  Vice  President 
Florence  Creaser,  Secretary  &  Treasurer 

35mm  Services:  filmstrip  masters,  color  printing, 
art    and   hot    press   titles;    cutting,    canning   and 

packaging. 

Special  Services:  35mm  slide  duplicating,  auto- 
heatseal  mounting,  imprinting,  and  packaging; 
original  Ektachrome  copies  of  flat  art  or  products. 

MANHATTAN   COLOR  LABORATORY,   INC. 
210  West  65th  St.,  New  York,  N.Y.  10023 
Phone:  TR  3-1919  AC:  212 

Year  of  Incorporation:  1952 

SelwNu  Bobbins,  President 
George  Paterakis,  Vice  President 
Sol  Sturman,  Controller 
Sandra  Snyder,  Customer  Service 
Chuck  lanuazzo.  Production  Control 
Ralph  Rosado,  Head  Cameraman 

35mm  Ser\ices:  color  film  processing  of  E.  K. 
negative  and  positive;  35  46mm  Ansco  reversal. 
Specialized  facilities  for  slides,  filmstrips  and  slide 
mounting.  E.  K.  negative,  E.  K.  positive,  Ansco 
revers;d ;' continuous  ninning  processing  machines; 
automatic  slide  mounting  machines;  automatic 
processing  for  E.  K.  6008'"negati\e.  Cutting,  can- 
ning, X'acuumating  and  distribution  services. 

SUDE-O-CHROME  CORPORATION 

155  E.  24th  St.,  New   York,  N,Y.   10010 
Phone:  683-8833  AC:  212 

Harvey  Hament.  President 
Sam  Kalin.  General  Manager 
Carl  Dr\er,  Vice  President 
Joe  Burke,  Vice  President 

Services:  complete  lab  for  color  filmstrips,  pho- 
tographv,  processing  and  printing;  color  slides; 
color  prints  and  transparency.  Facilities  for  shoot- 
ing, processing  and  printing  slides,  filmstrips. 
tr.ansparencies."  prints.  Same  day  service  on  an- 
swer prints. 


78 


BUSINESS  SCREEN 


CINE-CRAFT  CORPORATION:   CONTINUED 

16min  Ser\ices:  all  color  aiitl  black  6c  white  lab 
ser\'ice.s. 

8mm  Senices:  all  color  and  black  6:  white  lab 
seniles. 

Special  Senices:  titles 


CINCINNATI   FILM   LABORATORIES,   INC. 
370.5  Lonsdale  Street,  Cincinnati,  Ohio  45227 
Phone:  271-5540  .\C:  513 

Year  at  Incorporation:  I960 

M.  W.  Hcrbst.  Pn.wlciil 
Max  Lask) .  \  itc  President 
Elizabeth  Peters.  Triastircr 

16mm  Services:  color  and  black  &  white  reversal 
and  negative  release  printing:  workprints,  key 
or  printed  edgi-  numbers;  black  6:  white  dupe 
negatives;  16nim  processing,  black  6c  white  nega- 
tive or  reversal;  optical  sound  tracks. 

Special  Services:  editing  and  recording;  con- 
forming film  for  printing;  re-recording  of  mag- 
netic tape  to  optical  track;  voice  and  music  re- 
cording. 


0 


^ 


CINEMA  PROCESSORS,  INC. 

211   East  Grand  .\ve.,  Chicago,  III.  60611 
Phone:   642-6453  .AC:   312 

Post  Office  Box   13653,  Atlanta,  Ga.  30324 
Phone:  633-1448  AC:  404 

A.  "Ike"   Bartimoccia,   Prrsidcnl 
Joseph  Palese.  Chicago  Siiprrvixor 
Philip  Eimonciello.  Atliiiila  Siipcrvi.\iir 


CINEMA  PROCESSORS:   CONTINUED 

16mm  Services:  bl.ick  and  white  negative  and 
reversal  processing.  16mni  additive  B6;H  printers, 
reversal  color  processing  and  printing;  complete 
laboratorv  and  sound  services. 


CINE-CHROME   LABORATORIES,   INC. 
4075    Transport    Street,    Palo    .Alto,    California 

94303 
Phone:  .321-5678  .AC:  415 

Year  of  Incorporation:  1957 

Burton  Smith,  Prcsidint 

Whitman  Smith.  Vice  Prrs.,  Plant  Engineer 

John  Hniil.  Vice  Pres.,  Sales 

35mm  Services:  EK  color  negative  processing, 
additive  color  printing,  dailies,  ans.  &  release 
printing.  B  6i  W  negative  processing,  dailies,  ans. 
&  relea.se  printing. 

16mm  Services:  Ektachrome,  WtxW  negative, 
B&W  reversal  processing,  color  internegatives, 
V3S8  prrK-essing  &  printing,  7387  printing. 

8mm  Services:  8mm  to  8min,  16  to  8  reduction 
—  color  6<  B&W  reversal  or  positive. 

Special  Services:  Ultrasonic  cleaning,  pcrmafilm, 
including  scratch  removal,  coding,  vault  storage, 
film  rejuvenation. 

Phvsical  E(|uipment:  Ektachrome  processor,  color 
positive  processor  —  1 6mm  c-olor  negative  proc- 
essor —  .3.5mm.  color  positive  processor  .3.5mm. 
B&W  neg-posilive  16  .35  processor.  B6cW  I6mm 
rev.  processor.  1 6mm  additive  B6cH  printers. 
3.5mm  additive  B6tH  printer.  8  to  S  printer,  16 
to  8  redncticn  printer,  cinex.  permafilm  m.ichine. 

Member:  .Associ;ili<>n  of  Cinema  Laboratories. 


^ 


CINEMA   RESEARCH,   INC. 
716  N.  LaBrea  Ave..  Hollywood,  Cal.  90038 
Phone:  WE  3-9301  .AC:  213 
( Sec  complete  data  under  Effects  &  Opticals) 


GEO.  W  COLBURN  LABORATORY,  INC. 
164  N.  \\;ickcr  Drive,  Chicago.  111.  60606 
Phone:  332-62S6  AC;  312  Cable:  CiOLAB 

Year  of  Organization:   1939;  Inc.:   1946 

George  W.  Colbuni,  President 
Robert  .A.   Colbuni,   ii.vrcii/ice  Vice  President 
Francis  W.  Colbuni.  Secretary  &  Treasurer 
Rene  G.  Mathicu,  Vice  President  —  iMhoratory 

Operations 
Charles   L.    Y'oung,    Mgr.,   Printing  I  Processing 
CUde  Ruppert,  Producer  Services 
Henr\-  Zenner,  Slidefihii  Titles  Idtiini  &  35i(i»i 

Animation 
Robert  S.  Throop.  Sales  Manager  I 

Ravniond  Cizarnik,  Order  Control  j 

Allen  Hilliard.  Technical  Information  &  Public 

Relations  Director 

16mm  Services:  color  inlemegative,  positive  and 
reversal  printing:  black  &  white  duplicate  nega- 
tive, positive  and  reversal  printing;  16mni  optical 
printinsj  from  35,  28.  17'2,  16,  9'2,  8;  editing, 
title,  animation,  producer  service,  narration  re- 
cording and  W  tape  to  16mm  magnetic  and 
16mni  optical  sound. 

8mm  Services:  color  positive  reduction  printing; 
magnetic  somid;  Smm  special  optical  printing 
from  35,  28.  17V2;  16,  9Vi,  8. 

Super  8  Services:  Super  8  from  16mm:  8mm  & 
16mni  from  Super  8;  Super  8  from  Super  8. 

.Animation  Services:  35mm  slidefilm  in;isters  and  j 
printing:    duplicate  slides,    16  35mm  titles.  | 

Member:   .AsscK-iation  of  Cinema  Laboratories. 


COLOR   REPRODUCTION   COMPANY 
7936  Santa  .Monica  Bbd..  Hollywood,  Cal. 

90046 
Phone:  654-8010  AC:  213  Cable:  COLRE 

Year  of  Organization:    19.39;  Inc.:    1946 

Mary  V.  Layos,  President 

Reginald  S.   Dunn,  Vice  President  —  General 

Manaser 
E.  Elizabeth  Bailev.  Secretary-Treasurer 
Gerard  ( Jeff )  Edwards,  IMhoratory  Contact 

16mm  Services:  Kodachroiiie  reversiil,  color  jMSi- 
tive,  black  &  white  reversal  and  black  ic  \\hite 
positive,  silent  and  sound.  Electro  printing,  nega- 
tive track,  vellow  edge  numbering,  huninating, 
etc. 

8mm  Services:  Kodaclironie  reversal,  color  posi- 
tive, bhick  6c  white  reversiil  and  black  6c  white 
positive,  silent  and  sound;  reduction  from  16inm 
or  8  mm  contact. 


CONSOLIDATED   FILM   INDUSTRIES 

A  Division  of  Republic  Corporation 

959  Seward  Street,   Hollywood,  California 

9003S 
Phone:   HO  2-OSSl    AC:  213  Telex:  06-74257 
Cable:  CONSOLFILM 

Year  of  Organization:  1920 

Sidnev  P.  Solow.  President 

Ted  Fogelman,  V.P.  &  Plant  Superintendent 

Ketmeth  Jones,  Asst.  Secretary  &  Sales  Mgr- 

35mm  Services:  color  and  black  6c  white  nega- 
tive developing,  dailv  prints  and  reK-ase  printing; 
overnight  dailies;  color  and  black  6c  white  dupli- 
cate negatives;  color  master  positives;  fine  grains; 
blow-up  internegatives. 

16nini  Services:  color  and  black  &  white  reversal 
and  negative  positive  release  printing;  workprints 
—  key  or  printed  edge  numbers;  I6mm  and  35/ 
32iTiin  black  6f  white  dupe  negatives  and  color 
internegatives;  I6mm  prtKessing  —  Ektachrome, 
black  6c  white  negative  positive  or  reversal;  East- 
man color.  Kod;ichrome  printing.  Masters. 

Smm  Services:  color  and  black  6c  white  —  re- 
lease printing. 

Special  Services:  35mm  6c  16mm  title  and  optical 
service,  color  and  black  6c  white,  including  art 
work  6c  animation  photogriiphv .   Insert  facilities. 

A'ideotape-to  Film  Transfers:  35mm  or  16mm 
negatives  from  videotape  recordings  with  either 
35mm  or  16mm  reduction  or  contact  release 
prints. 

35mm  Filmstrip:  35mm  color  and  black  6c  white, 
mastering,  printing  and  processing. 

Member:   .Association   of  Ciinema   Laboratories 

Sustaining  Member:  Industry  Film  Producers  As- 
sociation; Society  of  Motion  Picture  &  T\'  Engi- 


CRITERION    FILM    LAB,    INC. 
33  West  (iOth  St..  New    York,   NY.    10019 
Phone:  CO  5-2180  AC:  212 

Y'e;ir  of  Incorporation;   19.50 

Fred  G.  Todaro.  President 
Ernest  Todaro.  Secretary 
Irving  Schecter,  Sales  Maiui^er 

35mm  Services:  c-olor  and  black  6c  white,  print- 
ing and  processing. 

1 6mm  Services:  color  and  black  6c  white,  printing 

ai'd  process'ng. 


Order  Additional  Copies  of  This  Buyer's  Guide 
from  Business  Screen,  Chicago  60626.  $1.00  each. 


DELTA   PICTURES,   INC. 
327   Market    Street,  Shreveporl,    Louisiana 

71101 
Phone:  42,3-2679  AC:  318 

Year  of  Incorporation:  19.5.5 

Robert  V.  Mena.sco.  PresidiiU 
R.  E.  Florsheim.  Vice  President 
David  Bramlett.  Secretary  Treasurer 

Services:  8mm  and  16mm  black  &  white  proc-ess- 
ing  onlv.  Audio-visual  equipment. 


SERVICE  BL  YER'S  GLIDE 


7» 


Filii  i^ii^^Tsi^v  mmi 


DE  LUXE  LABORATORIES,   INC. 

850  Tenth  Ave.,  New  York,  N.Y.  10019 

Phone;  CI  7-3220  AC:  212 

Regional  Plants  and  Sales  Offices:  1418  North 
Western  .\venue,  Los  Angeles,  Cal.  90027. 
Phone:  (213)  466-8631;  General  Film  Lab- 
oratories, 1546  N.  Argyle,  HolI>"wood,  Calif. 
90028;  Phone:  (213)  462-6171;  De  Luxe/ 
General  of  Illinois,  300  West  Washington 
Blvd.,  Chicago,  lU.  60606.  Phone:  (312) 
726-2975. 

Year  of  Organization :  1914 

G.  Carleton  Hunt,  Prcsidc7it 

Neal  Keehn,  Vice  President-Sales 

Kurt  Kanis,  Vice  President.  Operations 

Fred   Scobey,  Vice  President,  Engineering 

Norman  Stein,  Controller 

Edwin  Riester,  Custmner  Services  Manager 

35mm  Ser\ices:  color  and  black  &  white  negative 
developing  and  dailies;  35mm  black  &  white  and 
color  release  prints  and  intermediate  material. 

16mm  Ser\'ices:  black  &  white  negative  develop- 
ing and  dailies,  color  and  black  &  white  release 
printing  including  intermediate  material. 

8mm  Services:  Super  8  and  regular  8mm.  color 
and  black  &  white  release  printing  —  silent,  mag- 
netic striped  sound  or  optical  sound  track  (Super 
8). 

Special  Services:  70mm  color  release  printing; 
35mm  black  &  white  and  color  filmstrip  print- 
ing including  breakdown,  canning,  and  labeling. 

Member;  Association  of  Cinema  Laboratories. 


DELUXE/GENERAL  OF  ILLINOIS 
300  W.  Washington  Blvd.,  Chicago,  HI.  60606 
Phone:  726-2975  AC;  312 

John  G.  Rogers,  Vice  President 

Services:  Complete  70mm.  35mm,  16mm  and 
8mm  color  and  black  &  white  laboratory  services. 
Sales  and  customer  services  —  industrial,  educa- 
tional and  other  non-theatrical  films;  television 
commercials  and  shows;  35mm  filmstrip  print- 
ing; features  —  serviced  through  General  Film 
Laboratories,  Hollywood  or  DeLuxe  Laboratories, 
New  Y'ork. 


DOUGLAS  FILM  INDUSTRIES,   INC. 
10  ^V.  Kinzie  Street,  Chicago,  Illinois  60610 
Phone:  MO  4-7455  AC;  312 

Year  of  Incorporation:  1945 

Fred  C.  Ra\mond,  President 
Arthur  R.  Jones,  Vice  President 
D.  P.  Raymond,  Vice  President 

35mm  Services:  Eastman  negative-positive  proc- 
essing. Cinex  testing.  Acme  color  or  black  & 
white  registration  printing  and  color  coiTcction, 
color  or  black  &  white  contact  and  reduction 
printing.  Negative-positive  Hi-contrast  processing 
and  printing.  Print  thru  and  ink  edge  numbered 
workprints.   Photography  and  editing. 

16mm  Services:  Additive  printing  Cinex  testing, 
Eastman  color  negative-positive  printing  and 
processing;    color    internegatives;    color    reversal 


DOUGLAS   FILM   INDUSTRIES:   CONT'D. 

printing;  black  &  wliite  negative  and  positive 
printing  and  processing;  master  positives  —  dupe 
negatives;  work-printing;  blow  iips  to  35mni  neg- 
ative-positive Hi-contrast  processing  and  print- 
ing; edge  numbering  and  production  release 
printing. 

8mm  Services:  Quad-rank  optical  reduction  from 
additive  i)rintcd  JGnini  color  internegatives.  .Mag- 
netic sound  recording,  ("artridge  loading. 

35mm  Filmstrips;  Processing  EK6008,  EK5251, 
negative  films.  Printing  &  processing  filmstrips 
and  2x2  slides.  Frame  by  frame  color  and  den- 
sity correction.  Art  &  original  photography. 

Special  Services:  editing  and  recording  to  Vi" 
and  16mm  magnetic  tape;  optical  transfer  to 
16mm  film;  4  channel  mixing,  music  library, 
interlock  .screening;  35mm  and  16mm  editing 
and  conforming;  photography  and  make  up  of 
titles;  art  for  motion  pictures  and  filmstrips;  ani- 
mation stand. 

Member:  Association  of  Cinema  Laboratories. 


DU   ART   FILM   LABORATORIES 
-   DU   ART   COLOR  CORPORATION 

245  West  5,5th  St.,  New  York,  N.Y.  10019 

Phone:  PL  7-4580  AC:  212 

Branch  (Canadian  Subsidiary);  Associated 
Screen  Industries,  Ltd.,  2000  Northcliffe 
Avenue,  Montreal,  Canada 

Y'ear  of  Organization:  1922 

Irwin  Young,  President 

Paul  Kaufman,  Executive  Vice  President 

Robert  Smith,  Vice  President 

Stanley  Plotnick,  Vice  Pres.  &  Treasurer 

Bernard  M.  Kamber,  Vice  President— Sales 

Robert  Young,  Secretary 

Ray  Fellers,  Director  of  Sales 

35mm  Services:  color  and  black  &  white  release 
printing;  overnight  dailies,  black  &  white  dupe 
negatives  and  master  positives;  color  internega- 
ti\'es,  interpositives,  master  positives;  35mm  proc- 
essing of  color  and  black  &  white. 

16mm  Services:  Ektachrome  original  processing 
color  and  black  &  white  reversal  and  negative 
release  printing;  workprints  —  key  or  printed 
edge  mmibers  16mm  and  35 /32mm  black  &  white 
dupe  negatives  and  color  internegatives;  16mra 
processing  of  color  and  black  &  white  negatives. 

35mm  Filmstrip:  35mm  color  and  black  &  white 
filmstrip  printing  and  processing. 

Member:  Association  of  Cinema  Laboratories. 

ESCAR  MOTION  PICTURE  SERVICE 

7315  Carnegie  Ave.,  Cleveland,  Ohio  44103 
Phone:  EN  1-2707  AC:  216 

Year  of  Incorporation ;  1925 

E.  S.  Carpenter,  President  &  Ch.  of  the  Board 

E.  R.  Rankin,  Vice  President 

Virginia  Brumenshenkel,   Secretary-Treasurer 

35mm  Services:  color  and  black  &  white  release 
printing;  black  &  white  dupe  negative  and  master 
positi\es;  35  to  16mm  reduction  printing  with 
hold  frames;  35mm  processing. 

35mm  Filmstrip;  color  and  black  &  white  film- 
strip  printing  and  processing. 

IBrnm  Services:  color  and  black  &  white  reversal 
and    negative    release    printing;    work    prints    — 


ESCAR   MOTION   PICTURE   SERVICE: 

key  or  printed  edge  numbers;  black  &  white 
dupe  negatives  and  color  intemegiitives;  16mm 
processing  of  black  &  white  negative  and  reversal 
fihn. 

Special  Services:  editing,  recording  and  re- 
recording  of  magnetic  tape  or  film  to  optical 
track;  voice  and  music  recording,  conforming  film 
for  printing;  tv  commercials,  16mm  and  3.5mm, 
bliick  &  white  and  color;  35  to  16niin  optical 
printing  with  frame  holds. 

FILAAACK  STUDIOS 

1327   S.   Wabash  Ave.,  Chicago,  III.   60605 
Phone;  HA  7-4855  AC;  312 

Year  of  Organization:  1919 

Irving  .Mack,  Chairman  of  the  Board 
Bernard  Mack,  President 
Joseph  R.  Mack,  Executive  Vice  President 
Pat  Cascio,  Vice  President-Production 

35mm  Services:  color  and  black  &  white  release 
printing;  dailies;  dupe  negatives  and  master  posi- 
tives; processing;  filmstrip  masters.  Printing  and 
processing. 

16mm  Services:  color  and  black  &  white  reversal 
and  negative  release  printing;  work  prints  — 
key  or  printed  edge  numbers;  dupe  negatives. 

8nmi  Services;  sound  or  silent  color  &  B&W 
16mm    to    8mm    negative  positive    and   reversal. 

Special  Services:  still  and  motion  picture  photog- 
raphy, studio  or  location,  live,  still  and  anima- 
tion; editing;  conforming;  interlock  screening; 
recording  services;  tape  duplicating  facilities; 
mastering,  processing,  pressings  for  discs  for  same 
day  acetate  ser\ice;  sound  effects  and  music  li- 
brary; 35mm  and  16mm  magnetic  equipment, 
studio  or  location  recording  facilities;  automatic 
signalling  for  projectors;   also  pulse-bell   signals. 

FILM-ART,  INC. 
3407  Clifton  A\enue,  Cincinnati,  Ohio  45220 
Phone;  221-4158  AC:  513 

Year  of  Incorporation:  19.50 

Chas.  H.  Metzger.  President 
Ray  M.  Metzger,  Vice  President 

16mm  Ser\ices:  color  prcKessing:  Eastman  Ekta- 
chrome processing;  color  printing. 

FILM  ASSOCIATES,  INC. 

4600  S.  Dixie  Highway,  Dayton,  Ohio  45439 
Phone:  293-2164  AC:  513 

Year  of  Organization:   1937;  Inc.:   1946 

E.  Raymond  Am,  President  &  Gen.  Mgr. 

Mildred  G.  Am.  Vice  President.  Treasurer 

Clement  Jacobs,  Secretary 

Robert  Schwager,  Expediter 

George  Whalen,  Jr.,  Laboratory  Supervisor 

16mm    Ser^ices:    complete,   b&w   color   printing, 

editing,    tilting,    sound   recording. 

8mm  Ser\'ices:  processing  only. 

Member:  Association  of  Cinema  Laboratories 

Editor's  Note:  these  listings  were  compiled  through 
dihgent  research,  with  three  mailings  used  to  re- 
quest data  from  all  known  sources  in  the  field. 
.\nv  corrections  or  omissions  from  these  pages 
will  he  provided  in  a  subsequent  Service  Buyer's 
Guide  Supplement  to  be  published  early  in  the 
coming   \ear. 


80 


BUSINESS  SCREEN 


FILMLAB,   INC. 
130  West  46th  St.,  New  York,  N.Y.  10036 
Phone:  JU  2-2863  AC:  212 

Year  of  Incorporation:   1924 

Joseph  H.  Bursch,  President 

3Smm  Services:  pliotograpliing,  deseloping  and 
printing  black  6c  white  and  color  filmstrips; 
black  &  white  dupe  negatives;  \ acuumating; 
cutting  and  canning  filmstrips;  developing  and 
printing  silent  motion  picture  film;  35nim  con- 
tact printing  on  paper  from  35mm  negatives; 
double  frame  printing  for  2.\2  slides. 

16nim  Services:  developing  and  printing  16min 
negative  film  (black  &  white  silent  only);  reduc- 
tion printing  from  3.imm  black  &  white  negative 
to  16nim  positive  black  &  white  to  16mm  black 
&  white  negative. 

Special  Services:  developing  3.5mm  unperforated 
negative;  developing  56mm,  65mm,  70mm 
90mm,  and  aerographic  black  &  white  negative 
(no  prints);  developing  microfile,  oscillograph 
and  special  scientific  recording  material  photo- 
graphed on  35mm  black  &  white  film. 

FILM  SERVICES,  INC. 

113-119  West  Hubbard  St.,  Chicago,  HI.  60610 
Phone:   644-0735  .\C:  312 

Year  of  Organization:   1947;  Inc.:   1953 

Lawrence  S.  P.  Hanchek.  President 
Helen  E.  Hanchek,  Secretary-Treasurer 

35mm  Services:  printing  and  processing  of  black 
&  white  negative  and  positive;  printing  of  color. 

16mm  Services:  printing  and  processing  of  black 
&  white  negative  and  positive;  printing  of  color; 
optical  sound  transfers. 

8mm  Services:  printing  and  processing  of  black 
&  white;  printing  of  color;  sound  recording. 

FILM  SERVICE  LABORATORIES,  INC. 

6327  Santa  Monica  Boulevard,  Los  Angeles, 

California  90038 
Phone:  HO  4-5141  AC:  213 

Gilbert  R.  Scott,  Vice-PresideiU  &  General 

Manafier 
Lou  \"incent.  Laboratory  Superintendent 
Virgil  St.  Clair,  Plant  Manager 

35mm  Services:  black  &  white  and  color  —  de- 
veloping, daily  and  releixse  printing;  splicing, 
coding,  projection  and  35mm  Ektachrome  (ER 
5357  &  ER  52.58)  processing. 

I6mm  Services:  black  &  white,  Ektachrome,  Ko- 
dachrome  and  Eastmancolor  —  developing, 
dailv'  and  release  printing,  all  allied  laboratory- 
services  including  splicing,  coding,  projection. 

8nim  Services:  release  printing,  black  &  white  or 
color;  contact  or  optical  reduction. 

Special  Services:  I6nim  color  dailies,  8  hour  serv- 
ice IBtnm  Ektachrome  and  ER  processing,  35mm 
Ektachrome   and    ER   processing;    transfers   from 
tape    to    motion    picture    films,    editorial    rooms,   ! 
theater;  t'ltra.sonic  cleaning  equipment. 


FISCHER   PHOTOGRAPHIC 
LABORATORY,   INC. 
6555  West  North  Avenue,  Oak  Park,  lU.  60302 
Phones:  EV  6-6603  AC:  312 

Year  of  Organization;  1949 

Eugene  J.  Fischer,  President 
Joseph  E.  Fischer,  Vice  President 
Don  F.  Fischer,  Vice  President 
Bill  Boni,  Lah  Manager 

16mm  Services:  negative,  positive,  reversal,  color 
and  sound  track  processing;  daily  black  &  white 
and  color  v\  ork  prints  —  optical  or  ink  edge  num- 
bers; master  positives,  dupe  negatives,  inter- 
negatives,  color  masters,  optical  printing;  black 
&  white  positive  and  color  positive  release  print- 
ing; reversal  black  and  white  and  reversal  color 
release  printing;  A-B  roll  printing;  variable  dis- 
solve and  fade  length.  Daily  pickup  and  delivery 
of  Ektachrome  and  Ektachrome  ER  to  Eastman 
Chicago.  Title  photography,  hot  press  cells,  crea- 
tive art;  conforming,  special  effects.  Studios  nar- 
ration recording,  narrators,  multi-channel  inter- 
lock with  picture;  voice,  music  and  sound  effects 
mixes.  16mm  magnetic,  edge  or  center  track, 
\EO-pilot  and  Rangertone  V4"  tape  recording 
and  transfer.  Optical  sound  tracks. 

8mm  Services:  color  positive,  color  reversal  and 
black  6i  white  16mm  to  8mm  reduction  printing 
—  magnetic  sound.  Contact  8mm  prints.  Fair- 
child  and  Technicolor  magazine  loading  service. 

Special  Services:  creative  editing,  interlock 
screening,  little  theatre,  magnetic  striping,  film 
cleaning.  Peerless  treatment,  repair,  vault  storage, 
spooling,   canning,   labeling  and   drop   shipment. 

FORDE  MOTION  PICTURE  LABS 

306  Fairview    .\venue    North,    Seattle,    Wash. 

98 1 09 
Phones:  682-2510   II  AC:  206 
In  Portland.  Ore.:  2153  N.E.  Sandy  Blvd. 

97232 
Phone:  234-0553  AC:  503 

Year  of  Organization:    1949 

Ed  Watton,  Ou-'ner 

16mm  Sen  ices:  .\nscochronie,  Ektachrome,  black 
&  white  negative  positive,  reversal  processing; 
color  and  black  &  white  duplicating,  editing  and 
related  services;  magnetic  striping. 

Member:  Association  of  Cinema  Laboratories. 


I 


* 


A  Listing  of  Professional  Specialists 

"C:  'I'ht*  (.tiinp.inu-s  invilcd  iu  Mibniit  listing 
data  for  this  liuver's  Cliiide  are  recognized 
professional  specialists  within  the  service 
groups  alphabeticallv'  indexed  for  the  con- 
venience of  our  worldwide  reader  family. 


GENERAL   FILAA   LABORATORIES 
(A  Division  of  DeLuxe  Laboratories,  Inc.) 
1546   North   .\rgyle   .Avenue.   Ilollv-vvood.   Cali- 
fornia 9002S 
Phone:   402-6171   AC:   213  Telex:   6-74345 

Yeiir  of  Organization:  1953 
Divisional  status:  October  1964 

G.  Carleton  Hunt,  President 

Neal  Keehn,  Vice  President.  Sales 

Russ    Landers,    Vice   President— Operations 

Stan  Judell.  Controller 

Ray  Caul,  ImI)  Superintendent 

Jack  West.  Sales  Manager  (16mm  &  Noti- 

Thealricat) 
Robert  Creamer,  Saks  Manager  (TV  & 

Theatrical) 

Entire  Contents  Copyright  1967 


GENERAL  FILM  LABORATORIES: 

35mm  Services:  Eastmancolor  and  black  &  white 
release  printing;  overnight  dailies;  color  inter- 
negatives,  interpositives,  master  positives;  black 
&  white  dupe  negative  and  master  positives; 
3.5mm  developing,  color  and  black  &  white; 
35mm  color  and  black  &  white  filmstrip  printing. 

1 6mm  Services:  color  and  black  &  white  reversal 
and  positive  release  printing;  vvorkprints  —  key 
or  printed  edge-numbers;  16mm  tt  35/32mm 
black  &  white  dupe  negatives  and  color  inter- 
negatives;  16mm  processing  —  Ektachrome,  black 
61  white  negative  or  reversal. 

Special  Services:  re-recording  of  magnetic  tape 
or  film  to  photographic  printing  track;  electro 
printing  on  small  orders;  arrangements  for  con- 
loniiing  or  editing;  35mm  or  16mm  television 
commercials  handled  through  separate  Commer- 
cials Department. 

Member:  Association  of  Cinema  Laboratories. 

GENERAL  FILM  LABORATORY,  INC. 

66  Siblcv  Street,  Detroit,  Michig.-in  48201 
Phone:  WO  1-7818  AC:  313 

Year  of  Incorporation:  1940 

Edward  C.  Povvles.  President,  Gen.  Mgr. 
Richard  Zagor.  Plant  Manager 
Ted  H.  Horn,  Technical  Director 

35nrun  Services:  color  negative  processing,  color 
internegatives,  interpositives,  master  positives, 
color  release  printing,  .35mm  black  &  white  nega- 
tive processing,  black  &  white  workprinting, 
black  6c  white  master  F.  G.  positive  and  dupe 
negatives,  black  6c  \\hite  release  printing. 

16mm  Services:  Ektaclirome  processing,  color 
workprinting.  duplicating  and  release  printing; 
black  6c  white  negative,  positive  and  reversal 
processing,  black  6c  white  work-printing,  master 
F.  G.  positives  and  dupe  negatives,  negative  and 
reversal  release  printing;  ink  or  print-through 
edge  numbering. 

35mm  Filmstrips:  color  and  black  &  while  film 
strip  processing  and  printing.  N'acuiunating,  cut- 
ting and  canning,  packaging  and  shipping. 

.Animation:  Full  animation  and  filmstrip  services. 

Optical  Printing:  Complete  16mm  and  35mm  op- 
tical printing  services. 

T\  Commercials:  35mm  or  16mm  service. 

Special  Services:  editorial  service,  ultrasonic 
cleaning. 

GUFFANTI   FILM  LABORATORIES,   INC. 
630  Ninth   Ave.,  New  York,  N.Y.   10036 
Phone:  CO  .5-5530  AC:  212 

Paul  Guffanii,  Sr.,  President 

O.  Edward  Cantor.  Lab  Superintendent 

35mm  Services:  Color  and  black  &  white  release 
printing;  overnight  dailies;  black  &  white  dupe 
negatives  and  master  positives. 

I6mni  Services:  E;istman  color  and  black  &  white 
reversal  and  negative  relea.se  printing;  vvorkprints 
—  key  or  printed  edge  numbers;  black  &  white 
dupe  negatives.  I6nmi  processing  of  black  & 
white  negative  or  reversal. 

T\  Commercials:  35  or  16mm. 

Special  Services:  re-recording  of  magnetic  tape 
or  film  to  photographic  printing  track,  ctmform- 
ing  film  for  printing;   arrangements  for   editing. 


SERVICE  BUYER'S  GUIDE 


SI 


HIGHLAND  LABORATORIES 

90   Tehama   Street,   San   Francisco,   California 

94105 
Phone:  YU  6-5480  AC:  415 

Year  of  Organization:   1960 

HaiTV  ].  Brose,  Owner 

16mm  Services:  color  processing  of  Ektacluome 
commercial  and  EF,  MS.  Ekiaclimme  dupe  with 
applicated  sound  track;  Ektachrome  with  mag- 
netic stripe;  Kodachrome  dupe.  t\'pe  7387;  East- 
man color  print,  type  7385,  7380;  Ea.stman  color 
inteniegative,  type  7270. 

Special  Services:  soimd  track  application  of  all 
Ekt;ichrome  films  for  single  system  recording, 
Ultrasonic   film    cleaning. 

HOLLAND-WEGMAN   LABORATORIES,   INC. 

207  Delaware  Ave.,  Buffalo,  New   York  14202 
Phone:  856-3995  AC:  716 

Y'ear  of  Incorporation;  1955 

Edward  J.  Wegnian,  President 
Sheldon  C.  Holland.  Exec.  Vice  President 
Robert  C.   Rheineck.  General  Manager 
Earl  S.  Rowell.  Liihorutory  Manager 
James  I.  .-Mian.  Production  Services 
James  L.  Liniian,  Sound  Recording 
William  Nailos,  Editorial  Services 

16mm  Services:  Complete  color  and  black  & 
white  processing  and  printing  services;  reversal, 
negative  and  positive.  Ektachrome  Commercial 
and  ME-4  processing,  color  intemegatives  with 
scene-to-scene  additive  color  and  density  correc- 
tion, color  and  black  &  white  release  prints,  posi- 
ti\e  or  reversal,  color  and  black  &  white  work- 
prints  with  printed  edge  numbers.  Ultiasonic 
film  cleaner.  S mie  day  senice  available.  Special 
pickup   and   delivery  arrangements   available. 

Special  Services:  Complete  producer  services.  Re- 
search, scripting,  storvboards,  location,  sound 
stage  photographv-,  Sound  recording,  sound  trans- 
fer. oDtic;il  and  magnetic,  multiple  channel  mi.\- 
ing.  Music  and  sound  effects.  Original  scoring. 
Set  design  and  construction,  animation,  titling, 
editing,  cutting  and  conforming  services. 

Facilities:  Two  Bell  &  Howell  additive  color 
printers.  Houston  negative-positive  color  proc- 
essor, ME-4  color  processor,  high  speed  black 
&  w-hite  processor,  ultrasonic  film  cleaner,  HoIK- 
wood  &  Moy  edge  numbering  machines.  ,Moyi- 
olas  and  completely  equipped  editing  rooms.  In- 
terlock screening  room. 


* 


HOLLYWOOD  FILM  ENTERPRISES,   INC. 
6060     Sunset     Blvd..     Hollywood.     California 

90028 
Phone:   464-2181   AC:  213  Cable:   Holly  Film 

Mickev'  Kaplan,  President 
Robert  Warde,  Vice  President 
Tom  Emmett,  Sales  Manager 
Richard  W'allach,  Comptroller 

16mm  Services:  Processing  —  Ektachrome  com- 
mercial, ER  MS  and  EF;  same  day  service  proc- 
essing color  original  and  furnishing  a  color  "daily" 
print  on  Type  7386  color  reversal  print  stock. 
Eastman  color  negative  and  positive  processing 

Entire  Contents  Copyright  1967 


HOLLYWOOD   FILM   ENTERPRISES:   CONT'D. 

and  printing;  complete  black  6c  white  negative, 
reversal  and  positive  processing  and  printing. 
Both  reduction  and  contact  printing  services. 

8mm  Ser\iees:  release  i)rints  —  black  &  wliite, 
Kodachrome  or  Eastrnancolor;  Eastmancolor 
double  Smm  intcrnegatives,  magnetic  striping 
and  sound  transfer.  Super  8nim  iulrrnegatives 
and  relea.sc  printing. 

Special  Services:  re-recording  of  magnetic  tape 
or  film  to  negative  printing  track;  Electro  print- 
ing sound  tracks;  arr;uigenients  for  original  edit- 
ing or  re-editing;  conforming  film  for  printing. 
Also  can  handle  70mm  black  &  white  or  Ekta 
color  processing  in  rolls  up  to  1000  feet,  and 
5W,  7V2",  9>/2",  and  12"  in  black  &  white  or 
color. 

HOLLYWOOD  VALLEY  FILM  LABS,   INC. 

2704  West  Olive  Avenue,  Burbank.  California 

91505 
Phone:  846-7262  AC:  213 

Y'ear  of  Incorporation:   19.52 

\'ernon  G.  Frith,  President 
Elizabeth  E,  Frith,  Vice  President 
John  W.  Trube\'.  Processing  Foreman 
Mardi  Rustan,  Printing  Foreman 
Dottie  O'Dell.  Office  Manager 

16mm  Services:  sound  &  silent,  Kodachrome, 
.\nsco,  black  &  white  reversal  duplicate  prints; 
Eastmancolor  internegative  and  positive  print 
processing  and  printing;  black  &  white  negative, 
duplicate  negative  and  positive  print  process- 
ing and  printing. 

Smm  Services:  single  Super  8  and  Snmi  Koda- 
chrome duplicates;  double  Super  8  and  Smm 
black  &:  white  negatives  and  color  intcrnegatives; 
vohune  production  printing  in  both  color  and 
black  &  white;  Super  8  and  Smm  magnetic  strip- 
ing and  recording. 

Special  Services:  Smm  to  16mni  blow-ups;  16nim 
to  Smm  reductions.  35mm  to  8mni  reductions; 
super  8  reductions  from  16mm  or  35mm. 

JAMIESON   FILM  COMPANY 

3825  Bryan  Street.  Dallas,  Texas  75204 
Phone:   TA  3-S15S  AC:214 

Year  of  Organization;  1916 

Bruce  Jamieson,  President 

Hugh  \'.  Jamieson,  Jr.,  Exec.  Vice  President 

Lloyd  Abernathv-.  Vice  President  Producer 

Services 
Jerry  A.  Dickinson.  Vice  President  Tclevi.^ion 
Walter  Spiro.  Secretary 

35mm  Services:  black  6c  white  negative  process- 
ing, dailies,  m;ister  positives,  dupe  negatives,  re- 
lease prints;  35mni  to  16mm  bkick  6c  white  re- 
duction printing. 

16mm  Services:  Ektachrome  Commercial,  MS, 
EF,  and  ER  Color  processing;  Ektachrome  color 
dailies;  Kodachrome  and  Ekt;ichrome  release 
printing  with  scene  to  scene  color  correction  and 
optical  effects;  one  to  one  Ektacluome  color  mas- 
ters; reduction  color  masters  from  35mni  color; 
16mm  black  Si  w-hite  negative,  positive  and  re- 
versal processing  ;uid  printing;  ultrasonic  clean- 
ing. 

Special  Services:  .35mm  and  16mm  sound  re- 
cording, music  scoring,  mi.\ing.  editing,  anima- 
tion, .script  wiiting.  and  production  senices;  film- 
strip  masters. 

Member:   Association   of  Cinema   Laboratories. 


KIN-O-LUX,   INC. 
17  West  45th  Street,  .New   York,  N.Y.  10036 
Phone:  JUdson  6-1S80  AC:  212 

Date  of  Organiz;ition:  1934 
.\Iar\  E.  Pfciffer,  President 
Seymour   li.   Richmond,  Secretary^  T reu.iurer  h 

General  Manager 
Frederick  Sclire;.k,  Lab  Manager 

16mm  Services:  color  ;nid  bkick  6c  white  reversal 
and  negiitive  developing,  reversal  work  prints; 
color  to  black  &  white  work  prints,  reversal  & 
pojitiv e  color  release  printing. 

Smm  Services:  color  and  black  6c  white,  black  & 
white  reversal  or  negative  developing;  workprints; 
color  release  and  workprints. 

Special  Services:  same  day  service  on  many 
phases  of  printing  and  developing. 


LABTV,   INC. 

723  Seventh  A\e.,  New  York,  N.Y.  10019 
Phone:  JU  6-2293  AC:  212 

Y'ear  of  Organization:   1952 

Jack  Asher,  Pre^dent 
Ken  Williams,  Manager 
George  Femo,  Supervisor 

35mm  Services:  black  6c  white  developing;  con- 
tact and  reduction  printing. 

16mm  Ser\ices:  black  6c  white  negative,  positive 
6;^  reversal  developing;  positive  6c  reversal  print- 
ing; .'\6cB  timed  prints,  fades-dissolves,  black  6c 
white  dupe  negatives,  reduction  prints,  edge 
numbering. 

Color:  Ektachrome  processing  and  printing. 
Kodachrome    printing    (answer   and   release). 

Member:  Association  of  Cinema  Laboratories; 
Society  of  .Motion  Picture  6c  Television  Engi- 
neers. 

LAKESIDE  LABORATORY 

5929  E.  Dunes  Highway,  P.O.  Box  2408,  Gary, 
Indi.ina  46403 

Phone:  938-1113  (Gary)   AC:  219 
731-5600  (Chicago)   AC:  312 

Year  of  Incorporation;   1949 

Wayne  E.  Shertzer,  President 
R.  Paul  Ireland,  Vice  President 
Lucille  B.  Acord.  Secretary-Treasurer 

35mm  Services:  color  and  black  &  white  timed 
answer  and  release  prints;  black  &  white  color 
separations;  color  intemegati\e.  interpositives; 
reduction  printing  to  16nini.  35mm  processing 
of  Eastmancolor  negative,  positive  and  Ekta- 
chrome ER  and  forced  ER,  black  &  white  nega- 
tive and  positive. 

16mm  Services:  Ektachrome  processing  with 
overnight  color  dailies  (work  prints);  scene  to 
scene  color  and  densitv  timing;  additive  color 
printing;  Kodachrome  answer  and  release  prints; 
color  intemegati\'es  and  color  positive  release 
prints;  blow-up  printing  to  3.5mm.  16mm  process- 
ing of  Ektachrome  (commercial.  ER,  MS  and 
forced  ER).  Eastman  color  internegative  and 
positive;   black   6:  white  negative   and   positi\e, 

35mm  Slidefilms:  color  and  black  &  white  print- 
ing and  processing;  standard  and  low  grain 
processes;  overnight  answer  prints;  frame  to 
frame  timiiig  from  reversal  original  to  optical 
dupe  negative;  contact  dupe  negatives;  black  & 
white  color  separations,  intemegatives;  cutting 
and  canning. 


82 


BUSINESS  SCREEN 


0 


MECCA  FILM  LABORATORIES  CORPORATION 
630  Ninth  Ave.,  New  York,  N.Y.    100:ifi 
Phone:  CO  5-7676  AC:  212 

Year  of  Incorporation:  1960 

B>ron  Roudabush,  Prcxidcnl 

Jack  Haljer,  Exec.  Vice  PrcxiiUnt  6;  Gen. 

Mariager 
Burton  Stone,  Administrative  Vice  President 
Fl()\d  Weber,  Jr.,  Vice  President 
Jame.-!  M.  Pierce,  Director,  Client  Relations 

Color:  Ea.stinan  negative  positive  .3.5nini  and 
IBmni  printing,  IBmm  c-ont  &  reduction  print- 
ing and  processing.  Ektachrome  Commercial 
16mm  printing  and  processing. 

3.5mm  Services:  black  &  white  negative  devel- 
oping, rush  dailies,  edge  numbering;  bhick  & 
white  dupe  negatives,  master  positives;  black  & 
white  release  prints,  c<mtact  &  reduction. 

16mm  Services:  black  &  white  negative  develop- 
ing, rush  dailies,  edge  numbering;  black  &  white 
dupe  negatives.  ma.ster  positives;  black  &  white 
release  prints,  contact  &  reduction. 

Member:   Association  of  Cinema  Laboratories. 

MID-AMERICA  COLOR  LABS 
(A  Division  of  Wilding,  Inc.) 
1343  Argvle  St.,  Chicago,  111.  60640 
Phone:   784-4224;  275-1200  AC:   312 

Daniel  CJal higher.  President 
Harold  W.  Kiuzle.  Ccneral  Manager 
Denis  Howe,  Lah  Supervisor 
Dick  Lane,  Order  Department 

Scr\'ices:  Complete  motion  picture  lab  services, 
including  35mm  Eiistman  color  negative  process- 
ing, 16mm  and  .3.5mm  color  positive  printing, 
16mm  35mni  color  masters,  color  dupe  negatives 
and  inteniegatives;  registration  printing-color  and 
black  &  white;  liquid  gate  blow-ups;  .irt  and 
titling  services;  16nim  and  35uim  motion  picture 
animation;  16mm  and  3.5nuu  positive  editing; 
negative  conforming;  sound  recording  and  trans- 
ferring services-optical  and  magnetic;  complete 
filmstrip  services  including  animation,  printing 
and  processing  for  .3-5inm  widescreen  and  16mm  ' 
3.5mm  standard. 

Facilities:  Eastman  color  processing  machines, 
complete  sensitometric  and  ;mal\tical  chemical 
control  facilities;  Hell  &  Howell  color-additive 
printers  —  16mm  ;uul  .35mm,  ultra.sonic  cleaning 
equipment  for  all  original  material;  optical  cam- 
eras including  aerial  image  and  li(|uid  gate  blow- 
up attachments,  :uumation  stands-Oxberrv  and 
Acme,  complete  editing  and  sound  recording 
equipment,  film  inspection  equipment  and  screen- 
ing rooms,  client  screening  rooms  with  projection 
booths  including  16mm  and  35mm  arc  and  inter- 
lock projection,  complete  bhick  and  white  fa- 
cilities available  and  ediloriiil  rooms. 


MOTION   PICTURE 
ADVERTISING  CORPORATION 
1032  Carondelct  Street,  Post  Office  Box  52768, 

New   Orleans,   Louisiana   701.50 
Phone:   JA   5-2253   AC:   .504 

Year  of  Incorporation:   1921 

Carl  J.  MabR.  President 

Robert    W.    Dyer,    Vice   President-ProductionI 

Manager 
\\.  P.  Karrigan,  Vice  President,  Sales 

35mm  Services:  black  &  white  only.  Negative 
processing;  dailies;  release  printing;  Oxberry  op- 
tical facilities. 

Special  Ser\ices:  sound  mi.\ing  facilities  R.C..V 
(7  channels),  I7'2mm  &  .3.5mm  magnetic  or  35- 
mm  optical;  editing  senices;  equipment  rental; 
sound  stages. 

MOTION  PICTURE  LABORATORIES,  INC. 
781  South  Main  Street,  Memphis,  Tenn.  38106 
Phone:  948-0456  AC:  901 

Frank  McGeary,  President 

Blaine  Baker,  Vice  President 

J;imes  V.   Solomon,  Lah.  Siipt. 

Lynn  Bigbee.  Bob  Ward,  Customer  Service 

16mm  Ser\ices:  black  &  white  negative,  positive 
and  reversal  developing;  color  processing  of  Ek- 
tachrome Commercial.  Ektachrome  MS  and  ER 
&  EF  color  and  bhick  &  white  work  prints;  print- 
ing of  black  &  \\  hite  dupe  negative,  master  posi- 
tive, positive,  and  reversal;  also  printing  of  color 
intemegative,  color  immediate  positive,  color 
positive,  and  color  reversal. 

Special  Services:  fades,  dissolves,  superimposi- 
tion;  one  to  one  optic;d  printing  and  optical  print- 
ing special  effects;  original  recording,  mixing, 
optical  sound  transfer  from  ^i"  tape.  16nmi  mag- 
netic and  17'2  magnetic  film,  magnetic  stripe;  in- 
terlock, music  library,  magnetic  soundstriping. 
editing,  conforming,  preparation  of  .\  &  B  rolls, 
ink  edge  numbering,  scripting,  titling.  \TR  to 
kinescope  film  transfers;  film  treatments,  elec- 
tronic film  cleaning.  .3.5mm-to-16mm  reduction 
printing,  pix  &  track. 
Member:   .Association  of  Cinema  Laboratories. 


FDLi  Li^M^Miw  mmi 


MODERN  MOVIES  FILM  LABORATORIES,  INC. 

832  N.  Cole  Ave..  Hollywood,  Calif.  90038 
Phone:  464-7293  AC:  213;  Cable:  MOFILAB 

Year  of  IiK'orporation:  19.36 

Eugene  R.  Johnson.  President 

Jean  V.  Connell,  Secretary 'Treasurer 

16mm  Services:  complete  facilities  tor  processing 
and  printing,  color  and  black  &  white. 

8mm  and  Super-8  Ser>ices:  complete  facilities 
for  pnHcssing  and  printing  color  and  bhick  & 
white. 


SERVICE  BUYER'S  GUIDE 


MOTION  PICTURE  SERVICE  COMPANY 
125  Hyde  Street,  San  Francisco,  Calif.,  94102 
Phone:  673-9162  AC:  415 

Y'ear  of  Incorporation:   19.35 

Gerald  L.  Karski.  PrrsUlent.  Crneral  Manager 
Harold  A.  Zell.  Vice  President  in  Charge  of 

Production 
Boris  I,  Skopin.  Title  &  Trailer  Department 
Gerald  B.  Patterson.  Manager.  lAiboratonj 

Department 

Se^^•ices:  Industrial,  commercial  and  public 
relations  films;  special  anno\mcement  and  adver- 
tising trailers  for  theaters,  business.  TV  films, 
spot  commercials. 

Facilities:  Maurer  &  Cine  Special  16mm  cameras; 
3  studio  35mm  cameras;  2  title  .35mm  cameras; 
16mm  &  35mm  laboratory  (developing,  printing, 
reduction  and  enlarging;  art  dept.;  magnetic  & 
optical  recording;  dubbing  et|uipment;  sound 
stage;  editing  equipment;  script-to-relea.se  print 
serxice;  screening  room  equipped  for  Cinema- 
Scope,  3.5mm  and  16mm  projection. 


MOVIELAB,   INC. 
619  West  54th  St.,  New  York,  N.Y.  10019 
Phone:  JU  6-0360  AC:  212 
Cable:  MOMELAB 

Y'ear  of  Incorporation;   1931 

Saul  P.   Jeffee,  Pre.'<ident 
Frank  S.  Berman,  Executive  Vice  President 
Benjamin  Bloom,  Vice  President  -  Sales 
John  Kowalak,  Vice  President  -  Technology 
Daniel  S.  Eisenberg,  Vice  President  -  Finance 

&  Treasurer 
Peter  P.  Cardasis,  Vice  President  -  Production 
Norman  E.  Rinehart,  Vice  President  - 

Production 

35mm  Serxices:  developing  &  printing  color  and 
black  &  white  —  dailies  and  release  prmtmg; 
A  is  B  printing  on  the  above  sen'ices. 

16mm  Serxices:  developing  and  printing  color 
and  black  &  white  —  dailies  and  release  prmtmg; 
reduction  and  contact  printing;  A  &  B  prmtmg 
on  the  above  services. 

Super  8mm  Services:  color  and  black  &  white  re- 
duction and  contact  release  printing. 

Special  Services:  interlock  projection,  16mm  and 
35mm,  optic;d  and  magnetic  sound;  16mm  and 
35mm  edge  numbering,  negative  matchmg;  cut- 
ting, film  and  tape  storage,  reversal  processing. 

MULTICHROME  LABORATORIES 
760  Cough  St..  San  Francisco,  Calif.  94102 
Phone:  431-6.567  AC:  415 

Herbert  McKenney,  General  Manager 

35mm   Services:   duplication   of  slides,   filmstrips 

16mm  Services:  color  and  black  tv-  white. 

8mm  Services:  color  and  black  &  white. 

Special  Services:  titles;  forced  prcxessing  black 
&  white  reversal.  16mm  and  8mm.  no  addUional 
charge;  unperforated  printing.  16nnn  and  .35mm; 
16mm  step  and  contact  printing;  \acuumate 
service. 


Entire  Contents  Copyright   1967 


NATIONAL  CINE   LABORATORIES,   INC. 
4319  Rhode  Island  A\enue.  Brentwood,  .Marx- 
land  20722 
Phone:  779-6800  AC:  301 
Year  of  Incorporation:  1940 

Ro\  Johnson.  President 

Peg  Johnson.  \i(<-  Pr.-.vi</<fi(  &  Treasurer 

Bob  Miller.  L<d)oralory  Manager 

Dick  Penkert.  Processing  Siifx-nisor 

16mm  Serxic-cs:  reversal,  negative  positive  proc- 
essing and  dupliciiting;  sound  striping;  Koda- 
chrome  .and  Ektachrome  priKCSsing.  work  prmts. 
timed  color  and  black  &  white  duplicates.  IBnun 
re<Kiction  to  8mm. 

8mm  Scrxices:  color  and  black  &  x^bilc  dupes; 
sound  striping;  8mm  enlarged  to  16mm. 

Special  Serxices:  \acuumaling  on  all  duplicates: 

same  da\-  reversal  pnu-essiug  and  xvork  pnntmg 

service. 

Member:  A-ssociation  of  Cinema  Laboratories. 


8.1 


PACIFIC  COLORFILM,  INC. 
574  N.  Larehmont  Blvd.,  Hollywood,  Cal. 

90004 
Phone:  Hollywood  3-6844  AC:  213 

Bettv  Jiine  Cox,  President 
James  Cox,  Vice  President 

16mni  Services:  Ektrachrome  processing;  color 
workpriiitiiiR;  Kodachronie  release  printing.  Opti- 
cal 16niin  one  to  one  printing  on  all  color  stocks. 

Special  Services:  Negative  matching;  editorial 
services. 

PACIFIC  TITLE     &  ART  STUDIO 
6350  Santa  Monica  Blvd.,  Hollv^vood,  Cal. 

90038 
Phone:  464-0121  AC:  213 

Year  of  Organization :  192.5 

Sid  Rogell,  President 

Gordon  R.  Hubbard,  Vice  President 

General  Manager 
Sid  Hecht,  Director  of  TV  Commercial 

Operations 
Ben  Krasnow ,  Art  Director 
Charles  McKimson,  Animation  Director 

35mm  Services:  dailies  —  developing  and  print- 
ing, dupes,  masters  (black  &  white  only);  black 
&  white  reversals  from  original  work  prints  with 
key  numbers. 

16mm  Services:  black  &  white  processing  and 
printing,  composite  printing,  100%  reduction 
printing  from  3.5mm  negatives. 

Special  Services:  titles,  optical  effects,  inserts, 
animation,  special  effects,  commercials  through  a 
separate  Commercial  Department. 


W.   A    PALMER   FILAAS,    INC. 
611  Howard  Street,  San  Francisco,  Cal.  94105 
Phone:  986-5961  AC:  415 

Year  of   Incorporation;    1963 

Wilham  A.  Palmer,  President 
John  Corso,  General  Manager 
Richard  Foster,  Techueal  Services 
Forrest  E.  Boothe.  Recording  Services 
Bill  Hunter,  Laboratory  Manager 

35mm  Services:  3.5mm  to  16mm  reduction  print- 
ing. 

16mm  Services:  color  and  black  &  white  proc- 
essing, color  and  black  &  white  answer  and  re- 
lease printing,  optical  printing,  dupe  masters, 
dupe  negatives,  edge  numbering.  Peerless  treat- 
ment, music  librarv,  electro-printing,  interlock 
screening,  editing,  A  is  B  roll  preparation;  art, 
titles  and  animation. 

8mm  Services:  16-8mm  printing,  16-Super  8nmi 
printing. 

Special  Services:  Palmer  Television  film  record- 
ing camera;    Palmer   Interlock   projector. 

Member:  Association  of  Cinema  Laboratories. 


v^'  this  symbol  appearing  over  a 
listing  in  these  pages  indicates  that  display  ad- 
vertising  appears    in    other   pages   of   this    issue. 


PAN  AMERICAN   FILMS 
822  North  Rampart  Street,  New  Orleans, 

Louisiana  70116 
Phones:  JA  2-5364,  5  AC:  504 

Year  of  Organization:  19.50 

Frank  J.  Richard,  Partner 
John  \I.  LeBlanc.  Partner 

16mm  Services:  negative  or  reversal  piocessing; 
ECO-EF-MS  color  processing;  color  and  black  & 
white  duplicating;  sound  recording;  answer  or 
release   prints;   editing   work   prints   or   originals. 

Special  Services:  tape  transfers  to  16mm;  optical 
from  ^4".  16mm,  17^2mm;  titling  —  color  or  black 
&  white. 

PERFECT  FILM  LABORATORIES,  INC. 
A  Div.  of  Perfect  Film  &  Chemical  Corp. 
343  West  54th  St.,  New  York,  N.Y.  10036 
Phone:   765-5600  AC:   212: 
106  East  106th  St.,  New  York,  N.Y.  10029 
Phone:   876-1120  AC:   212   : 
6823  Santa  Monica  Blvd.,  Hollywood,  Calif. 
Phone:  469-5981   AC:  213 
3200  N.  Nevada  Ave.,  Colorado  Springs,  Colo. 
Phone:  633-1771  AC:  303 
Y'ear  of  Incorporation:  1965 

Martin  S.  Ackerman,  President 

Robert  Crane,  Vice  President,  Production 

John  P.  Curtin,  Vice  President,  Sales 

Irwin  Tavlor,  Vicc-Pres.,  Sys-tcms  &  Controls 

Plant  Managers: 

Joseph  Brown,  Vice  Pres.   (54th  St.) 
Harold  Hinkle.  Vice  Pres.  (W6th  St.) 
K.  J.  Coleman,  Vict'  Pres.,  Gen.  Manager 

{Hollywood) 
.W  Street,  Vice  Pres.,  Plant  Manager 

(Hollyivood) 
Bill  Eberle,  General  Manager  (Colorado 
Springs) 
Salc.mten: 

Bill  Howard.  Sales  Manager  {54th  St.) 
Frank  Bucci,  Sales  Manager  ( lOGf/i  S(.) 
Nat  Alper,  Salesman  (  I06(/i  S(.) 
Dick   Lebre,  Cork\    Moreland.   Salesmen 

(Hollywood) 
John  Bennett,  Sales  Manager  (Colorado) 

35mm  Services:  color  and  black  &  white  release 
printing;  overnight  dailies;  black  &  white  dupe 
negatives  and  master  positives;  color  internega- 
tives,  interpositives;  35mm  processing  —  color 
and  black  &  white. 

16mm  Services:  color  and  black  &  white  release 
printing,  mernight  dailies;  black  &  white  dupe 
negatives  and  master  positives;  color  internega- 
tives,  inteipositives;  I6mm  processing  —  .\nsco 
and  Kodachronie,  black  &  white  reversal. 

Smm  Services:  black  &  white  and  color  printing, 
in  all  formats.  Optical  sound  prints. 

Special  Services:  .3.5mMi  or  1 6mm  negatives  from 
\ideotape  recordings,  with  either  35mm  or 
16min  reduction  or  contact  release  prints;  35mm 
color  &  black  &  white  filmstrip  printing  and 
processing;  35nmi  and  I6mm  t\'  commercials: 
optic;d  :ind  recording  facilities;  35mm,  16mni  and 
magnetic  transfer  facilities.  Code  nimibering, 
editorial  rooms,  screening  rooms,  negati\"e  match- 
ing. 

Member:  .Association  of  (Jinema  Laboratories. 

Look   to   the   Authoritative,    Complete    Listing 
Pages  of  Business  Screen  for  Quality  in   Services 


PHOTO  TECH  LABORATORY 

200  E.  First  St.  South,  Salt  Lake  City,  Utah 

84711 
Phone:  521-3505  AC:  801 

Year  of  Organization:  1954 

Charles  L.  Stockdale,  President 
Bernard  P.  Lee,  Vice  President 
G.  Lucile  Stockdale,  Secretary-T rea-siirer 
C.  Burton  Pugh,  Lab  Manager 

16mm  Services:  Processing  ECO,  EF  6c  MS 
color  and  all  b&w  films  negative  and  reversal. 
Printing  all  colors  with  scene  to  scene  color  cor- 
rection lor  all  l)&w  films. 

Smm  Services:  black  &  white  processing. 

Special  Services:  sound  recording  and  transfers; 
editing;  production  services;  optical  tracks. 

Member:   .Association  of  Cinema  Laboratories. 


PHOTOGRAPHIC  LABORATORIES 

1926  W.  Gray,  Houston,  Texas  77019 
Phone:  JA  9-5846  AC:  713 

Year  of  Incorporation:    1949 

E.  W.  Taylor,  Owner 
Jack  B.  Z'ilker,  Owner 
Har\e\  E.  Wheeler,  Laboratory  Manager 

35mm  Services:  filmstrips  and  slides;  color  and 
black  &  white  filmstrip  processing  and  printing. 

16mm  Services:  optical  sound  transfers;  color 
workprinting;  duplicating  and  release  printing, 
black  &  white  negative,  positive  and  reversal 
processing;  black  &  white  workprinting;  master 
F.  G.  positives  and  dupe  optical  effects,  edge 
numbering. 

Special  Services:  script  writing;  animation;  edit- 
ing, sound  mixing;  studio  and  location  shooting. 

PITTSBURGH   MOTION   PICTURE   LAB,   INC. 

116  Seventh  Street,  Pittsburgh,  Pa.  15222 
Phone:  281-9522  AC:  412 

Date  of  Organization:   1959;  Inc.:    1964 

John  \V.  Zwergel.  President 

Lawrence  J.  Pietro,  Jr.,  Editorial  Supeni-wr 

.August  A.  Borgen,  Somtd  Engineer 

16mm  Services:  de\eloping  of  black  6:  white 
reversal,  negative  —  positive;  Ektachronie  EF, 
EFB.  E.\IS;  printing  of  black  &  white  color  work 
prints;  bliick  &  white  dupe  negative,  color  mas- 
ters, black  &  white  positive  and  color  release 
printing;  reduction  from  16mni  to  Smm  both 
black  &  white  and  color. 

Special  Services:  creative  editing  and  conform- 
ing. Sound  stage  &  studio;  16mm  and  Vi"  mag- 
netic recordings  of  voice,  effects,  music;  multi- 
channel mixing,  optical  sound  track.  Hi-speed 
multiple  V4"  dubbing.  Music  libraries  and  or  orig- 
inal music  scores.  Edge  numbering.  ultra.sonic 
cleaning.  Perma-Film  protection. 

Member:  Association  of  Cinema  Laboratories. 

PRECISION  FILM  LABORATORIES,  INC. 

21   \V.  4(Jth  St..  New  York.  N.Y.   10036 
Phone:  JU  2-3970  .\C:  212 
Cable:    PRECISFILM 

Daniel  R.  Ehrlich,  President 
Irving  Brand,  Exec.  Vice  President 
Frank   \'.   Papalia.   Laboratory  \tanager 
\\'illi;ini  Kwartler.  Controller 


84 


BUSINESS  SCREEN 


PRECISION  FILM  LABORATORIES: 
35nini  Services:  luloi  iiileniegatives,  intcrposi- 
tives,  color  negative  processiiig.  master  positives, 
color  release  printing;  black  &  while  negative 
processing;  black  &  white  workprinling;  black 
&  white  master  F.  G.  positive  and  dupe  nega- 
tives and  black  &  white  release  printing. 

I6mm  Services:  color  inlernegative.  interpositive. 
color  negative  processing,  color  release  printing 
from  inter-negative,  color  work  prints.  rever.sal 
color  rele:Lse  printing.  Hednction  prints,  color  and 
black  «c  white;  black  &  white  negative  process- 
ing, release  printing,  masters,  dupe  negatives  and 
,'iound   transfers. 


* 


REELA   FILM   LABORATORIES,   INC. 

(Division  of  Womefco  Enterprises,  Inc.) 
65  N.W.  Third  Street.  Miami.  Florida  .•)312S 
Phone:  377-2611   AC.  30.5 
In  New  York  City:   38 1   Park  Avenue,   South, 

N.Y.  10016.  Phone:  (212)  586-76.50 

Year  of  Incorporation:    1951 

F.   F.    (Tetl)    Sack.   Vice-Pres..  Gen.   Manager 

.M   Dempsey.  Production  Manager 

Joe  Romano.  Buxhicss  Manager 

Hal  Burnettc,  Lahoroloni  M<ir. 

J.  T.  (Trev)  Wilson,  Y'ir/inirn/ Direr/or 

Ed  Thompson,  S(i//  Dcpt.  Manager 

Les  Heier,  CiiAtomer  Sercice 

C  Biddlecom,  Anhnation  &  Art 

■35mm  Services:  processing  ECN;  printing  (addi- 
tivel;  sound  mi.v  and  transfers;  black  6c  white 
processing   and    printing. 

16mm  Services:  processing  ECO  &  ME4;  addi- 
tive printing;  sound  mi.\  ;uid  transfers;  black  & 
w»>ite  processing  and  printing;  black  &  white 
reversal  processing  and  printing. 

Special  .Services:  sound  stage  rental  —  all  pro- 
ducer's services  —  animation,  titling,  graphic 
arts,  music  libraries,  editing,  editing  room  rental, 
post  recording;  sound  nux  &  transfer,  lab  services 
through  release  prints;  kinescope  transfer  from 
video  tape. 


0 


RUSSELL   FILM   LABORATORIES 
4805   Lenox   Amiuic.   Jacksoin  illc.    V\a.   .32205 
Phone:  ,389-2316  AC:  904 

Date  of  Incorporation:  januarv    1,  1965 

(Operate<l  under  name  Russell-Barton  Film 

Co.  19.52  through  1964) 
Cerden  O.   Russell.  Pn  \iilrnl  &  Cem  ral 

Manager 
Neil  Ru.ssell,  Seeretani-Trea.snrir  &  ImIi 

Manager 
Jim  Kelly.  .A.vs'(  Lah  Manager 

3.5mm  Services:  black  6c  white  negative  process- 
ing and  printing;  color  release  printing,  \\estrex 
optical  sound  recording. 

16mm  Services:  bhick  6c  white  reversal  pr(Kessing 
and  prilling;  black  &  white  negative  positive 
proces.sing  and  printing;  Ektachrome  processing 
ECO,  EF,  MS  color  reversal  printing.  Ink  or 
print-through  edge  niunbering.  Westrex  optical 
sound  recording. 

Special  Services:  mugnelic  mixing  ol  tai>es;  edi- 
torial facilities  rental. 

Entire   Contents   Copyright    1967 
Reproduction   of   listing   text   appearing   in   the.se 
pages  is  prohibited  imle.ss  permi.ssinn  is  Rrante<l. 


SLY-FOX  FILMS,   INC. 
1025  Currie  .\venue,  Minneapolis,  Minn. 

55403 
Phone:  336-6777  AC:  612 

Year  of  Organization:   1914;  Inc.;  1923 

Earle  C  Sly.  PrexiilenI 
Richard  H.  Sly.  S«/(v  Manager 
Robert  E.  SK.  Production  Manager 
G.  Rasmusson,  L<ih  Manajlfr 

3.5mm  Services:  black  6c  white  developing  and 
printing. 

16mm  Services:  black  6c  white  negative  and 
positive  and  reversal  developing  ;uid  printing, 
including  f:ides  and  dissolves. 

8mm  Services:  reversal  developing  and  printing. 

Special  Services:  titles,  editing,  sound,  3.5mm 
slide  films  in  color  and  black  &  white,  silent 
and  sound  photography;  Ifimni  edge  number- 
ing. 55  to  70mm  l)lack  &  white  negative  devel- 
oping. 


nm  immhmm  mmi 


LOUIS  STUONA  FILMS 

3214  Cillham   Road.  Kansas  City,  Mo.  64109 
Phone:  LO  1-6300  AC:  816 

Year  of  Incorporation:  1946 

Louis   Stuilna.    President 

Phvllis  StndiKt.  Secretary-T reasurer 

35mm  Services:  black  6c  white  negative-posi- 
tive printing  and  developing,  picture  and  track; 
dupe  negatives  and  master  positives;  optic^ 
effects. 

I6mni  Services:  black  6c  white  negative-posi- 
tive and  reversal  printing  and  developing,  picture 
and  track;  dupe  negatives  and  master  positives. 

Special  Services:  animation  and  photography; 
35mni  filmstrip.  bhick  6^  \\hite  or  color. 


SOUTHEASTERN   FILM 
PROCESSING   COMPANY 
1305  Geiger  Avenue,   Columbia,  S,   C,   29201 
Phone:  252-3753  AC:  803 

Year  of  Organiziition:    19.53 

S.  Bernard  Lever.  Owner 

Mrs.  Florence  .M.  Lever,  Office  Manager 

16mm  Services:  black  6c  «hite  positive,  rever- 
sal, negative  processing;  printing  of  negative 
and  reversal. 

8mm   Services:   black   6c   white   processing. 

Special  Services:  Super  8  B6c\\'  processing; 
sound  recording,  editing;  previev\,  film  repair, 
cleaning. 

Member:  Association  of  Cinema  Laboratories. 

SOUTHWEST  FIIM  LABORATORIES,  INC. 
3024  Fort  Worth  Avenue.  Dallas.  Texas  75211 
Phone:  FE  1-8347  AC:  214 

Date  of  Organization:  19.50 

J.    MaiMiel    Hoppenstein.   Prexident 

Jack  A.   Hopper.  Vici'  Prexident  General 

Manasf'r 
Charles  E.  Flovd.  Customer  Service  &  Sales 

I6mm  Services:  Daily  processing  of  Ektachrome 
Commercial.  Ektachrome  EF  —  D;i\light  and 
Type  B.  Ektachrome  .MS.  B«iW  Revers.il.  B&W 
Negative;  1-lite  color  reversal.  R  &  W  Reversal 
or  B  6i  W  Positive  dailies:  \ellow  ink  edge  num- 
bering; Exclusive  triad  color  control  printing  with 
scene-to-scene  color  correction  from  Ektachrome 
Commercial.  Kodachrome  and  Ansochrome  orig- 
inals on  Eastman  Reversal  print.  Type  7387  and 
or  Ektachrome  Reversal  Print.  Type  7386;  West- 
rex Electro-printing  color  rev  crsal.  B  &  W  reversal 
and  B  tc  W  positive.  Clip-to-clip  optical  and  con- 
t;ul  printing-color  or  B  It  W;  I :  I  optical  color 
or  B  &  W  printing.  C<ilor  intemegative  and  c-olor 
p<Kitive  service  to  be  ;uuiounc<^I  in  mid-summer 
1968. 

Special  .Servic-es:   Narration  recording,  transfer  to 

magnetic  film.  Westrex  optical  sound  transfer. 
I  tnuisfer  to  magnetic  striped  print,  multiple  chan- 
'   nel  mixing,  sound  effects.  Editing  service  or  rental 

of  etiiling  rcxMus  fully  ec|uippe<l.  E<|uipnient  rental 
'   and  sales,  .studio  rental,  titles,  animation,  script, 

:irt  work. 


SWIFT  MOTION   PICTURE 
LABORATORIES,   INC, 
1079   Nelson   Avenue,   Bronx,   N.Y.    10452 
Phone:    CY    3-2400    AC:    212   Cable:    S\MFT- 
PIX  NEWYORK 

Year  of  Incorporation:   1950 

J.  H.  Tobin,  President 
V.  Dennerlein,  Vice  President 
J,  M.  Logan,  General  Manager 
A.  L.  Geiger.  ImI)  Suprrinteudinl 
R.  J.  Smith.  Oicr.vrfl.v  Manager 

35mm  Services:  35mni  reduction  to  I6nun  and 
16mm  l)lov\-up  to  3.5mm  color  inter|;K)sitive  or 
color  intermediate  negative  printing. 

16mm  Services:  color  printing,  color  reversal 
printing,  color  intemegative  and  color  positive 
release  printing.  16nun  Ektachrome  and  other 
camera  color  original  processing.  16mm  color 
masters,  scene-to-sc-ene  color  corrections;  "zero 
cut"  printing  for  .A  6c  B  prints  from  originals 
with  overlaps  at  scene  changes;  also  black  fit 
white   reversal   prtx-essing   and   printing. 

Special  Services:  sound  recording,  track  trans- 
fers, editorial  services,  negative  cutting,  title,  art 
photography.  animation,  interlock  facilities, 
music,  script  revision,  foreign  translation,  film 
treatment,  nationwide  library  distribution  services. 

TVC  LABORATORIES,  INC. 
311  West  4.ir(l  .St..  New   York.  N.Y.   10036 
Phone:  586-5090  .\C:  212 

Year  of  Organization;  Sept..  1966 

Dick  .\lfschnler.  President 
Leopold  Clodowskv.  Vice  President 
Dan  S;uidberg.  Plant  Manager 
Bernard  Nevvson,  Chii-f  Tinur 

35mm  Services:  Eastman  color,  negative  and  posi- 
tive: dailies;  intermediates;  relea.se  prints. 

16mm  Services:  Eastman  color,  negative  and  |>osi- 
tive;  <l;iilies;  intermediates;  contact  and  revlucfion 
relea.se  prints.  All  additive  printing  equipment. 

TECHNICAL  FILM  LABORATORIES 
Division  of  Berkey  Video  Services,  Inc. 
322  Fast  4.5th  St..  New  York,  N.Y.   10017 
Phone:  SS9-4500  AC:  212 

.\rthie  Cavelli,  Vicc-Pres.  &  Gen.  .\/aruigi-r 

Pat  Tarquini.  Production  Manager 

John  Turco.  Chief  Expediter 

Hv  Wanier,  Ki/x'f/i/rr.    {Con'td  on  next  page) 


SERVICE  BUYER'S  GUIDE 


S5 


FiiLi  iL^iiiy^/inrii^if  mmi 


TECHNICAL  FILM   LAIORATORIES: 

Senices:  Color  and  black  &  white  processing  and 
printing,  35mm  and  16mm,  reduction  and  con- 
tact. 


TECHNICOLOR   CORPORATION   OF  AMERICA 

6311   Roniainc  St..  Hollywood,  Calif.  gOO.'JS 

Phone:  462-61  U  .\C:  213 

Branch  Offices:  733  Summer  St.,  Stamford, 
Conn.    06902;    905    SLrtecnih    St.,    N.W., 
Suite  503,  \\ashington,  D.C.  20006. 
Phone:  (202)  628-3851 

Year  of  Incorporation:  1915 

Thoma.s  J.  Welsh,  Chairman  of  the  Board 

Paul  W.   Fassnacht,  President  &  Chief  Execu- 
tive Officer 

Charles  P.  Sinionelli,  Executive  Vice  President 

Patrick  J.    Frawlev,   Jr.,   Chairman   of  the   Fi- 
nance Committee 

William  C.  Chambliss,  Vice  President,  Corpo- 
rate Communication 

Robert  Olmes.  Vice  President,  Consumer  Pho- 
tographic Division 

Robert  Kreiman,  Vice  President,  Commercial 
&  Educational  Division 

Romauld  W.  Bachmayer,  Vice  President 

Richard  .M.  Blanco,  Vice  President-Sales, 
Vidtrotues  &  Magna-Craft  Divisions 

Willard  B.  Gorsuch,  Treasurer 

Thomas  L.  Flattery,  Secretary 

Fred  H.  Detmers,  Sales,  Motion  Picture  Divi- 
sion 

Paul  G.  Galanis.  Sales,  Nontheatrical 

E.  Del  Smith,  Manager,  Government-Industry 
Operations,  Washington,  DC 

Motion  Picture  Division 

6311  Romaine  St.,  HolI\^vood,  Calif.  90038 
Phone:  462-6111  AC:  213 

Robert  G.  Buckley,  Phnt  Manager 

35mm  Services:  color  and  black  &  white  negative 
and  positive  printing  and  processing.  Dve  trans- 
fer color  release  prints. 

16mm  Senices:  dye  transfer  color  release  prints 
from  6.5mni,  35mm  and  16mm  originals.  Black 
&  white  release  prints. 

Super  8mm  Services:  Super  8mm  with  optical 
or  magneh'c  sound. 

8mm  Services:  dye  transfer  color  release  prints 
from  35mni  and  I6mm  originals.  Black  &  white 
release  prints.  Silent  and  magnetic  striped  sound. 

Special  Services:  Auto-Selective  printing  from 
3.5mm  color  negative.  Complete  laboratory  fa- 
cihries  for  Technirama®,  Techniscope®,  Cinera- 
ma and   65mm-70mm   processing  and  printing. 

Television  Division 
140   Universal    City   Plaza,    Universal   City, 
California  91608.  Phone:  769-8500  AC:  213 

Donald  J.  Sheaff.  Vice  Pres.  &  Gen.  Manager 
(Sales  and  Administration  a.s  above) 

35mm  Senices:  color  and  black  &  white  nega- 
ti\e  and  positi\e  printing  and  processing  of  films 
for  television. 

16mm  Senices:  color  and  black  &  white  release 
printing  from  35mm  or  16mm  originals  or  dupes. 
Video    tape-to-film    transfer,    35mm    and    16mm. 


TECHNICOLOR  CORrORATION:  CONT'D. 

ViDTRONics  Division 

823   Seward  St.,  HollyTvood.  Calif.   90038 
Phone:  462-6111  AC:  213 

Joseph  E,   Bluth,  Vice  Pres.  &  Gen.  Manager 
(Sales  and  Administration  as  above) 

Services:  transfer  of  tape  to  film  and  tape  to 
tape;  video  recording. 

Macna-Cbaft  Division 

823  Seward   St.,  Hollywood,  Calif.   90038 
Phone:  462-6111  AC:  213 

Fred  V.  Hardt,  Vice  Pres.  &  Gen.  Manager 
(Sales  and  Administration  as  above) 

Services:  Magnetic  striping,  magnetic  transfer  to 
prints. 

Technicolor  Overseas  Services 

Affiliates:  Technicolor  Ltd.,  Bath  Road,  Har- 
mondsworth.  West  Drayton,  Middlesex,  England. 
Phone:  Skyport  5432.  Cable:  Technicolor  West 
Drayton. 

Technicolor  Italiana,  S.  p.  A.,  Via  Tiburtina 
1138,  Rome,  Italy.  Phone:  416-447.  Cable:  Tech- 
nicolor Roma. 


TELEFILM  INDUSTRIES,   INC. 

1159  North  Highland  Ave.,  Los  Angeles,  Calif. 

90038 
Phone:  HO  9-7205  AC:  213 

Year  of  Incorporation:  1940 

Nathan  Liebemian,  President 

16mm  Services:  printing,  developing. 

Super-8mm   Sen-ices:   color  and  black  &  white, 
sound  and  silent,  for  continuous  projection. 

8mm  Services:  color  and  black  &  white;  sound 
transfer. 

Special   Services:   editing,   titles,   hot   press,   title 
photography. 


U.  S.   PHOTOGRAPHIC 
EQUIPMENT  CORPORATION 
40-13  —  104th  Street,  Corona  N.Y.  11368 
Phone:  NR  2-3140  AC:  212 

Year  of  Incorporation:    1946 

( Mrs. )  Carolyn  Rera,  Manager 

16mm  Services:  duplicates,  color  and  black  & 
white;  reductions  to  8mm,  color  and  black  & 
white;  titles,  soundstriping,  edge  numbering, 
editing;  black  &  white  reversal  processing. 

8mm  Senices:  duplicates,  color  and  black  & 
white;  enlargements  to  Ifinim,  color  and  black  & 
white;  titles,  black  6c  white  &  color  reversal  proc- 
essing; editing;  soundstriping. 

Super  8mra  Senices:  color  and  black  &  white. 
Super  8mm  duplicates;  Smni  regular  to  Snmi 
Super;  Super  8mm  reduction  to  regular  8mm; 
16mm  reduction  to  Super  Smni;  Super  8nun 
enlarged    to    16mm;    soundstriping   Super    8mm. 

Special  Services:  film  washing,  lacquer  coating, 
film  repair  ser\ice.  re-perforating,  work  prints, 
magnetic  optical;  sound  transfer  to  magnetic 
stripe. 


VARSITY  FILM  LAB 
112  Cascadilla  St.,  Ithaca,  New  Yoric  14850 
Phone:  AR  2-5400  AC:  607 

Year  of  Organization:  1952 

J.  B.  Herson,  Proprietor 

T.  E.  Herson,  Business  Manager 

D.  B.  Herson,  Executive  Secretary 

16mm  Senices:  black  &  white  reversal  process- 
ing; reversal  duplicating;  work  prints  from  rever- 
sal;  16mm  camera  work  (SOF  and  silent). 

8mm  Services:  8mm  black  &  white  processing 
(reversal). 

Special  Services:  sports  photography;  news  work. 

VIDEO   FILM   LABORATORIES 

311  W.  43rd  St.,  New  York,  N.Y.  10036 
Phone:  JU  6-7196  AC:  212 

Date  of  Organization:  1949 

16mm  Services:  black  &  white  negative  positive, 
reversal  printing  and  processing;  color  reversal 
printing  &  processing. 


WRS  MOTION   PICTURE   LABORATORY 

210  Semple  Street,  Pittsburgh,  Pa.   15213 
Phone:    683-6300   AC:    412 

Year  of  Incorporation;    1952 

F.  K.  Ross,  President 
F.  Jack  Napor,  General  Manager 
George  A.  Farkus,  Lab  Manager 
Donald  A.  Trimmer,  Technical  Director 
Avrum   Fine,   Chief,  Producer  Services 
Tom  Minchen,  Special  Effects  Head 
Olaf  Kuuskler,  Chief  Sound  Engineer 
Harold  R.  Smith,  Sales  Manager 
Joseph  Shields,  Customer  Service 

35mm  Services:  Color  negative  and  positive  proc- 
essing and  printing,  optical  or  contact  internega- 
tives  and  interpositives,  A  &  B  release  printing, 
additive  scene-to-scene  color  correction,  fades 
and  dissolves,  zero  cuts,  16/35  blowup,  ink  edge 
numbering.  Black  and  white  negative  &  positive 
processing  and  printing,  optical  or  contact  dupes 
and  fine  grains,  release  printing. 

16mm  SerWces:  Color  negative,  positive,  ECO 
EF,  MS,  processing  and  printing,  optical  or  con- 
tact intemegatives,  interpositives.  masters,  re- 
lease printing,  additive  scene  to  scene  color  cor- 
rection, fades  &  dissolves,  zero  cuts,  35/16  color 
additive  reduction  printing.  Ink  Edge  numbering 
16  or  40  frame.  Black  &:  white  negative,  positive 
and  reversal  processing  and  printing,  optical  or 
contact  dupes  and  masters,  release  printing. 

Sound  Services:  A\\  recording,  rerecording,  mut- 
ing, interlock  projection,  transfer  facilities  (16, 
3-5,  35  32  RC.^  royalty  free  equipment)  for 
16mm,  35mm,  synchronous  ^"-stereo  or  mon- 
;uiral-  either  studio  or  location. 

Producers  Senices:  Creative  editorial  of  action 
and  track,  conforming,  scoring-5  music  and  FX 
libraries-creative  titling. 

Special  Effects:  16  or  35mm,  black  &  white  or 
color,  1  to  1  optical  printing,  reduction,  enlarg- 
ing, cropping,  repositioning,  skip  or  hold  frame 
printing,  wipes,  fades,  dissolves,  etc.  utilizing  Ox- 
berr)'  bench  and  stand. 

For  the  BEST  in  Film  Production  Services 
Use  These  Buyer's  Guide  Pages  Throughout  1968 


86 


BUSINESS  SCREEN 


WESTERN   CINE  SERVICE,   INC. 
312  South  Pearl  St.,  Denver,  Colorado  80209 
Phone:  SH  4-1017  AC:  303 

Branch:  Western  Cine-HoUvwood,  1138  N.  La- 
Brea  Ave.,  Holl\-\vood,  Calif.   90038. 
Phone:  (213)  462-1016;  Jim  Cuenot, 
Manager. 

Year  of  Incorporation:  1952 

John  Newell,  President 
Herman  Urschel,  Vice  President 
.\lal  Jesse,  Treastirer  &  Secretary 

35mm  Services:  Reduction  to  16mm.  Processing 
Eastman  color  print  film. 

16mm  Services:  Processing  commercial  Ekta- 
chrome.  EF  and  MS  Ektachrome.  Eastman  color 
intenu'gative  and  print  film.  Black  and  white 
reversal,  negative,  positive  and  sound  track. 
Printing,  edge  numbering,  titling,  matching,  sound 
recording. 

8mm  Services:  Color  and  black  &  white  process- 
ing, silent  printing.  Super  8mm,  black  and  white 
processing. 

Special  Services:  16mm  film  producer  equipment 
rental. 

Member:  Association  of  Cinema  Laboratories. 

Hi  ff^/j\iis\(nii 


GRAPHIC  FILMS  LIMITED 

(Associated  with  Crawley  Films  Ltd.) 
19  Fairmont  .\venue,  Ottawa  3,  Ontario, 

Canada 
Phone:  728-3513  AC:  613 

Branch  Offices:  Suite  41,  1260  University  Ave., 
Montreal  2.  Quebec.  Phone:  861-9449  AC: 
514.  H.  E.  Strub,  Manager:  93  York-ville 
Ave.,  Toronto.  Ontario.  Phone:  929-3337 
AC:  416.  Miss  \.  Kloepfer,  Manager. 

Year  of  Organization:  1939 

F.  R.  Crawley,  President 

Graeme  Eraser,  Vice  President 

Charles  Everett,  Vice  President 

T.  F.  Glynn,  Vice  Pres.,  Special  Projects 

W.  O'Farrell,  General  Manager 

Glenn  Robb.  Lah  Manager 

Sally  MacOonald,  Producer  Services 

Ronald  Keimedy,  Office  Manager 

35mm  Services:  black  &  white  negative  and  posi- 
tive, spray  processing,  dupe  negative  and  master 
positives. 

I6mm  Services:  Ektachrome  processing  black  & 
white  negative,  positive,  sprav  processing  dupe 
negative  and  master  positives,  additive  color 
printing,  scene-to-scene  color  correction,  A  & 
B  roll  printing,  internegatives.  Ektachrome  mas- 
ters, release  prints. 

Special  Services:  recording,  re-rccording  Vi" 
tape.  16  magnetic.  8  channel  mi.\ing,  music  (stock 
or  written  .scores,  editing,  art  and  animation. 


QUEBEC  FILM  LABS 

265  Vitre  St.,  West,  Montreal   1,  Quebec. 
Phone:   861-5483  AC:   514 

Date  of  Organization:  1954 

David  Bier,  President 
E.  Rudkowski,  Manager 
G.  Lebeau,  Asst.  Manager 

35mm  Services:  black  and  white  negative  and 
positive  processing  and  35  to  16  reduction  print- 
ing in  color  or  black  &  white. 

16mm  Services:  16mm  colour  processing  (ECO 
&  ME)  and  printing  b  &  w  processing,  35  to  16 
reduction  printing;  b  &  w  reversal  processing. 
Optical  transfers  35  to  16  also  '/i  to  16,  16  to  16. 
ultrasonic  cleaning,  edge  numbering. 

Special  Services:  complete  16mm  editing  facil- 
ities, kinescope  recording,  complete  motion  pic- 
ture dept.  and  photo  dept.,  sound  recording. 

Facilities:  Filmline  sprav  developing  machines  — 
35  and  16nun,  Bell  &  Howell  printers.  .3.5  and 
16inm.  tlouston  fearless  16mni  processors.  Mag- 
nasvnc  sound  recording  equipment  —  dubbers, 
recorders,  console,  Vi"  Nagra  recorders,  Maurer 
16mm  optical  recorders. 


PATHE-HUMPHRIES  OF  CANADA  LTD. 

9  Brockhouse  Road,  Toronto  14,  Canada 
Phone:  CL  9-7811  .\C:  416 

Year  of  Organization:  1960 

R.  J.  Beaudry,  Vice  President,  General 
Manager 

D.  Hardon,  Lab  Superintendent 

E.  Ziplans,  Accounting 

C.   Bourne.   Technical  Sales  Representative 

B.  Thompson.  Traffic  Manager 

G.  Griinaldi.  Sound  Department  Head 

O.  Jorgensen,  Production  Supervisor 

P.  Campbell,  Sales 

35mm  Services:  negative  developing  &  dailies; 
color  &  b&w  dupes;  masters;  black  &  white  re- 
lease printing.  Eastman  color  processing  and 
printing. 

16mm  Services:  negative  developing  &  dailies; 
color  &  b&w  dupes,  master;  contact  and  re- 
duction release;  35  32mm  release;  Ektachrome 
masters  and  reversiil  color  prints.  16nmi.  Ekta- 
chrome processing  ECO  and  ME-4.  Eastman 
color  printing  and  processing. 

8mm  Services:  Color  and  black  &  white  Super- 
8nnn  and  st;indard  Snini  printing  and  processing. 

Special  Services:  Edge  coding,  16  &  35mm; 
editing;  sound  mixing  facilities.  35  &  16mm;  all 
sound  tran.sfers,  optical  and  magnetic,  16-.3.5mm, 
''4"  sync,  etc. 

Entire   Contents  Copyright    1967 


MT  ^  Mii^Tii  $mmu 


A  Listing  of  Professional  Specialists 

■;'"  The  conip;uiit's  iiivitctl  to  submit  listing 
dalii  for  this  Buyer's  CJuide  are  recognized 
professional  sjiecialists  within  the  service 
groups  alphabcticallv'  indexed  for  the  con- 
venienc-e  of  our  worldwide  reader  family. 


A.G.S.  t,  R.  STUDIOS 
178-180  W.  Randolph  St.,  Chicago,  111.  60601 
Phone:  FR  2-8888  AC:  312 
Branch:    1835    S.    Calhoun    St.,    Fort    Wayne, 
Ind.  Phone:   744-4255  AC:  219 

Aaron  Cordon,  President  &  Asst.  Treasurer 
Arthur  C.  Allen,  Vice  President  &  Treas-urer 
John  J.  Gushing,  Secretary  &  Sales  Manager 
Thomas  E.  Hirte,  Vice  President-Production 

Mgr. 
Steve  P.  Pryor,  Vice  President  —  Art  Director 
Elliott  C.  KalUsh,  Account  Executive  -  Chicago 
James  S.  Lund,  Account  Executive  —  Chicago 
Hugh  .\1.  Pieron,  Account  Executive— Chicago 
Hal  .M.  Toleman,  Account  Executive— Chicago 
Robert  G.  Cecka,  Vice  President— Fort  Wayne 
Stanley  A.  .Morrow,  Account  Executive— Fort 

Wayne 
Les  Malmloff,  Jr.,  Account  Executive— Fort 

Wayne 

Services:  Producer  for  all  audio-visual  media, 
slides,  slidefilms,  motion  picture  animation,  over- 
head projections,  retouching,  layouts,  art,  story- 
board-on-film,  filmstrips.  Two  Oxberrv  anima- 
tion cameras. 

A-V  CORPORATION 

2518  North  Blvd.,  Houston,  Texas  77006 
Phone:  JA  3-6701  AC:  713 

Win.  Bradley,  Animation  Director 

Services:  Technical,  cartoon,  graphic  and  all  ani- 
mation. Oxberrv  16  '33mm  equipment  including 
aerial  image,  automatic  cvcler.  etc.,  storvboara 
and  film  planning.  Fihnstrip  and  slide  art  and 
photograph\'  pliotti  typesetting  and  hotpress  ti- 
tles. Complete  16nun  color  motion  picture  lab- 
oratorv'  and  production  services. 
(see  complete  listing  under  Film  Laboratories) 

ANICAM 
Animation   Camera   Service 
6331   Home  wood  .\vc.,  Hollvwood,  Calif. 

90028 
Phone:  465-4114  AC:  213 

Jack  Buehre.  President 

Jan  Buehre.  Vice  President 

Bill  Tomkin,  Jr.,  Marlvn  O'Connor. 

Sam    DiMagRio,    Kim    Buehre.    Jim    Farrell, 

Cameramen 

Services:  animation  photography,  black  6c  white 

and  color;  scene  planning  and  checking:  titles 
;ind  slidefibns.  35  and  16mm.  Animation  photog- 
raphv-  from  2Vi  field  to  43  field. 

ANIFILM  STUDIO,  INC. 
11.50  Sixth  Ave..  New  York.  N.Y.  10036 
Phone:  YU  6-7427  AC:  212 

Year  of  Incorporation:    19.58 

.\lbert  Semels.  President 
Lou  LaRose,  Vice  President 

Services:  animation  photography:  opticaLs;  special 
effects;  aerial  image  photographv. 

ANIMATION  ARTS  ASSOCIATES,   INC. 
1528    Walnut    St..    Philadelphia.    Pennsylvania 

19102 
Phone:  PEnnvpacker  ,5-0664  AC:  215 

Year  of  Organiz;ition:    196.3 


SERVICE  BUYER'S  GUIDE 


•7 


ANIMATION  ARTS  ASSOCIATES:  CONT'D. 

Harry  E.  Ziegler,  Jr.,  Pmichnl 
Leonard  E.  Cooper.  Vicc-Praulint 
Alice  .\1.  Ziegler,  Sicrcttiry-Tnasurer 
Frank  D.  Hiiies,  Cincral  Manager 
Adelaide  J.  CKiner,  Si'aintij  Officer 
Darwood  F.  Ta\lor,  Animation  Director 

Services:  technical  ;uid  cartoon  animation  for 
motion  pictures,  stripfilnis,  slidefilms,  storv- 
lioards.  special  effects,  titles. 


ANIMATION  STAND,  INC. 

2  \V.  46th  St.,  New  York  Citi,,  N.Y.  10036 
Phone:  JU  6-2226  AC:  212 

Year  of  Incorporation;  19.59 

Edwin  lirit  \\'\ckoff.  President 
Nonnan  Mazin,  Sccretani-Treasurer 

Services;  foil  animation,  (Oxbern,-  animation  stand 
16,35,)  zooms,  dissolves,  fades.  Color  slide,  film 
strip,  motion  picture  photograph) . 

ANIMATION/VISUAL  ARTS 
(Division  of  M.G,M.  Studios) 

6290   Sunset   BUd.,   Hollywood,   Calif.    90028 

Phone:  466-3393  AC:  213 

Charles  M.   (Chuck)  Jones,  Dept.  Head,  Exec. 

Producer  &  Director 
Les  Goldman,  General  Manager  &  Producer 
Maurice  Noble,  Design  and  Layout 
Abe  Levitow,  Director 
Irving  Spector.  Storij 
Robert  Ogle,  Story 

Services:  animation,  direction,  background,  pho- 
tography, editing,  scoring,  all  pre-production  and 
post-production.  Equipment  and  personnel  for; 
matte-painting,  special  effects;  .sound  stages;  re- 
cording, transfer  and  dubbing;  projection,  live 
and  animated.  Film  library;  standing  sets;  opti- 
cal and  title  design. 

THE  ANIMATORS 

1104  Keenan  Building,  Pittsburgh.  Pa.   1.5222 
Phone:  391-25.50  AC:  412 

Y'ear  of  Organization;    1959 

Robert  A.  Wolcott,   Production   Supervisor 
Carol  M.  Heuber,  Office  Manager 

Services:  designed  motion  pictures,  animation, 
titles,  filmstrips. 

ASSOCIATED  TECHDATA,  INC. 

2905  El  Camino  Real,  Palo  Alto,  Calif.  94304 
Phone:  .324-4401  AC:  415 

Del  Laudel,  President 
Mike  Moran,  Vice  President 
Arnold  Abrams,  Vice  Pres.,  Technical 
Robert  Mills,  Producer  Director 
James  Campbell,  Senior  Art  Director 
Ken   Good,  Manager,  Technical  Writers 
Jerr\-  Fisher,  Production  Manager 
Robert  Rauh,  Glenn  Lntat,  Karen  Buch.annan, 
Cofi/ac(s 

Ser\'ices:  Technical  art  and  animation  service. 
Technical  writing  service  and  technical  photog- 
raphy. Live  action  motion  pictures,  animation 
inserts,  special  graphic  effects,  sound  produc- 
tion, all  types  of  audiovisual  program  produc- 
tion, TV  commercials,  business  films,  including 
8mm  cartridge  programs. 


CONSOLIDATED   FILM   INDUSTRIES 
(Title  &  Optical  Division) 

9.59   Seward  St..   Hollywood,  Calif orma  90038 
Phone:    (213)   462-OSSl    Telex:    06-742.57 
Cable:  CONSOLFILM 

Dale  Tate.  Manager,  Title  &  Optical  Division 

Services:    animation    photography    in    color    and 
black  and  white,   1  to  36  in  35mm,   1  to  31  in 
16mm;    scene    planning    and    checking;    titles. 
(see  complete  listing  under  Film  Laboratories] 

CREATIVE  ARTS  STUDIO,  INC. 
814  H  Street,  N.W  .,  Washington.  D.C.  20001 
Phone:  737-0302  AC:  202 

Date  of  Incoiporation;  1942 

Milton  R.  Tinsley,  President 

Phillip  G.  Amest,  Vice  President 

William  Watson,  Treasurer 

William  De  La  Vergne,  ProducerWriter 

Bela  Orban,   Director,  Technical  Animation 

Edward    C.    Santelmann,    Production    Director 

Bill  Sturm,  Director,  Cartoon  Animation 

Services:  animation:  technical,  cartoon,  filmo- 
graph  technique.  Titles;  hand  lettered  and  hot 
press.  Storyboard  and  film  planning,  including 
live  action.  Filmstrips  and  slides.  16mm  and 
35mm  Oxberr\-  animation  stands,  filmstrip  and 
title  stands,  editorial  facilities,  research  and 
writing  staff;  still  photo  lab. 

F.  HIILSBERG  INC. 

421  West  54th  St..  New  York.  .\.Y'.  10019 
Phone:  PL  7-1525  AC:  212 

Frank  Hillsberg,  President 

Peter  Diaferia,  Art  Direction  &  Gen.  Mgr. 

Bill  Draxdorf,  Hot  Press  Dept.  Manager 

Services:  General  art.  color  corrections,  hand  let- 
tering, animation  props,  hot  press  titles,  charts, 
retouching,   title  design. 

KEITZ  &   HERNDON,   INC. 

3601  Oijk  Gro^■e,  Dallas,  Texas  75204 
Phone:   LA   6-5268  AC:   214 

Year  of  Organization:   1950 

L.  F.  Hemdou,  President 
R.  K.  Keitz,  Executive  Vice  Pre-tident 
Tom  Young,  Vicc-Pres.,  Art  Director 
John  Bronaugh,  Vice  President,  Chief  of 

Photography 
Don  Lnsbv,  Sales  Manager 

Services:  Animation  facilities,  filmstrips  ;ind  slide; 
also  li\'e  photography,  16  &  3.5mm,  b&w  and 
color;  sound  recording,  editing;  sound  stage 
rental.  Producer  service  facilities.  Oxberrv  beam- 
splitter optical  printing  f;icilities.  Still  photo- 
graph v  ser\'ices  with  lab. 

L  &  L  EASTERN  EFFECTS,  INC. 

A  DIv.  of  Berkey  Video  Services 
219  E.  44th  St.,  New  York,  N.Y.  10017 
Phone:  889-3790  AC:  212 

Year  of  Incoiporation;  1958 

Services;  :irt;  special  effects;  pre-optical  effects; 
stop-motion;  ;niimation  camera  photography;  op- 
tical effects  with  aerial  image  camera;  Filmo- 
graph  camera  effects  with  automatic  movement. 

Also  refer  to  advertising  pages  for  data. 


IRV   LEVINE  ASSOCIATES 
300  East  46th  St.,  New  York,  N.Y.  10017 
Phone:  PL  2-2560  AC:  212 

Ir\  Levinc.  Owner 
Lind;i  Bender,  Production  A.n1. 
Marcia  Levine,  Administration  As.rf. 
Kint  Stanley,  Sales  Reine.'ientative 

Services:  Art;  animation;  special  effects;  pre- 
optic;il  effects;  stop-motion;  Filmograph;  titles, 
title  ellecls.  graphic  design. 

MILLS  ANIMATION 

712  Sansonie  Street,  San  Francisco,  California 

941U 
Phone:  362-4149  AC:  415 

Robert  J.  .Mills,  Owner 

Joe  Wallace,  Graphics  Director 

Tom  May,  Contact 

Services:  complete  art  and  animation  service; 
special  photographic  effects  (for  photo-anima- 
tion) equipment;  slides,  strip  film,  8,  16,  3.5mm 
film  production;  T\'  commercials,  industrial  and 
special  information  and  sales  films;  brochures, 
point  of  purchase  art,  advertising  art  ;md  other 
graphics  material.  Full  cartoon  animation  &  ani- 
mated graphic  material,  i.e.  animated  design, 
technical  animation,  photo  animation  and  other 
giaphic  techniques. 

PAGANELLI  ANIMATION  &  TITLES 

21  W.  46th  St.,  New  York,  N.Y.  10036 
Phone:  JU  2-2899  AC:  212 

Albert  Paganelli,  Owner 

Services:  animation:  technical,  medical,  maps  and 
charts.  Titles;  hand  lettered,  hot  pressed;  film- 
strip;  art  and  photograph) ;  3.5mm  Bell  &  Howell 
&  16mm   Maurer  camera  and  animation   stands. 


^ 


W.   A.   PALMER  FILMS,   INC. 

611   Howard  St..   San  Francisco.  Calif.  94105 
Phone:  986-5961  AC:  415 

(see  complete  listing  under  Film  Laboratories) 


PARTHENON-REEL/3 

8439    Melrose    Ave.,    West   HoUpvood,    Calif. 

90069 
Phone:  OLive  3-0630  AC:  213 

Date  of  Organization;  1963 

Richard  Earle  Spies,  Executive  Producer 

Services:  technical,  instructional  and  theatrical 
animation  services;  animation  integrated  with 
hve-action.  Art.  editorial  and  camera  equipment 
for  animation  work. 

PICTOCRAFT,  INC. 

530  Halstead  Ave.,  Mamaroneck,  New  Y'ork 

10.543 
Phone:  698-3437  AC:  914 

Year  of  Incori5oration;  19.57 

Elwood  Fr\e,  President 
Evelvn  Fr\e,  Vice  President 
Charles  Amy.  Production  Manager 

Serv  ices:  specialists  in  making  35mm  color  nega- 
tives and  prints  for  filmstrip  and  slide  producers. 


Look   to  the   Authoritative,   Complete   Listing 
Pages  of  Business  Screen  for  Quality  in  Services 


8S 


BUSINESS  SCREEN 


PILGRIM  FILM  SERVICES,  INC. 

2502  50th  Ave..  Tuxedo,  Hyattsville,  Mar\laiid 
Phone:  773-7072  AC:  301 

Year  of  Incorporation:  1959 

Robert  S.  Pilgrim,  President 
Robert  H.  Vance,  Vice  President 
Dennis  C.   Pilgrim,  Secretary-Treasurer 

Services:  art,  animation,  animation  photography; 
titles,  opticals  and  special  effects. 

STANART  STUDIOS 

45  \\ .  45th  St.,  New  York.  N.Y.   10036 
Phone:  J  I'   6-0445   .\C:   212 

Stan  Poplco,  Oivner 

Services:  Creative  animation  for  educational  in- 
dustrials; title  design;  story-board  specialists; 
complete  art  service. 


TECHNICAL  COMMUNICATIONS,  INC. 
10340   S;inta   Monica   Boulevard.  Los   ,\ngeles, 

California  90025 
Phone:  273-1440  AC:  213 
New    York    .Area    Office:    2337    Lemoine    .Ave.. 

Fort  Lee,  New  Jersey  07024 

Phone:  947-0371  AC:  201 

Leon  Vickman,  President 

W.  R.  Goodwin.  Vice  President 

Joel  .\l.  Kibbee.  Mar..  System.t  Diri-sion 

Merl  S.  Edelman,  Mgr.,  TCI  Productions 

Services:  animation,  script  writing,  editing,  com- 
plete production  services  and  facility. 

TELEMATED   MOTION   PICTURES 
8  \V.  40th  St.,  New  York,  N.Y.  lOOlS 
Phone:  LO  5-5341  AC:  212 

Year  of  Incorporation:    1947 

Saul  S.  Taffet,  Producer-Director 


Services:  animation  and  live  action,  production 
facilities.  Scripts,  storvboards.  consultation,  film 
planning  services,  .\utoinatic  Oxberrv  animation 
cameras  for  photography  of  "stills-in-motion" 
and  special  effects. 


VIDEART,  INC. 
62  West   45th   Street,   New  York.   NY.    10036 
Phone:   MU   2-2363  4  AC:   212 

Year  of  Organization:   1951 

Joe  Ziickennan.  President 
Florence  Hartman,  Secretary 
Richard  Lothn)p.  .\nin)alion  Dirtclor 
Robert  Fontana,  Ariiiiui/ion  Cameraman 

Services:  complete  animation  and  art  ser\'ice; 
titles;  optical  effects. 

ZAPEl   STUDIOS,   INC. 
615  N.  Wabash  Axe,  Chic.igo,  111.  60611 
Phone:  787-2755  AC:  312 

Year  of  Incorporation;   1954 

Owen  A.  Zapel,  President 

A.  L.  Zapel.  Exec.  Vice  President 

Services:  animation;  optical  effects  production: 
storv-boards;  filmstrip  animation;  art  and  photog- 
raphy. 


nm  mmm  %im\w. 


A-V  CORPORATION 

2518  North  Blvd.,  Houston,  Texas  77006 
Phone:  JA  3-6701  AC:  713 

Services:  complete  creative  editing,  scoring  and 
production  completion  services,  (see  complete 
services  under  Film  Laboratory  Guide.) 

CINE   METRIC,   INC. 
35  West  45th  Street.  New    York.  NY.    10036 
Phone:  582-5600  AC:  212 

-Morton  Kallick,  President 
Lawrence  Plastrik.  Vice  President 
.Morris  Albcnda,  Secretary 
-Michael  J.  Calamari,  Jr.,  Treasurer 
Harry  Semels,  Comptroller 

Ser>'ices:  completing  commercials,  documentaries, 
TV  series,  theatrical  films,  from  dailies  through 
release  prints. 

CITY  FILM  CENTER,  INC. 

66-40  69th  St..  Middle  Village  (Queens,  NYC), 

New  York  11379 
Phone:  T\\  ining  4-7800  .AC:  212 

Date  of  Incorporation :  19.57 

John  R-  Gregory,  President 

Herbert  .Avvenire.  Exenitive  Vice  President 

Douglas  Mitchell.  Vice  President 

Clarence  Schmidt.  Vice  President 

Joseph  W.  Harrop.  Secretary 

Services:  editing  services  include  creative,  cus- 
tom and  routine  editing  and  cutting  of  pictiM'e 
and  tracks.  Negative  conforming,  negative  cut- 
ting, and  preparation  of  A  &  B  rolls,  opticals 
;tnd  masters.  Soiuid  s\"nchronizing  and  mixing 
prepar;iti<)n.  Picture  completion  from  workprint 
i  or  processed  unprocessed  original )  to  answer/ 
release  print  including  hot-press  titling  and  insert 
or  retake  photography  (studio  or  location)-  Pro- 
duction management-  Securitx  handling. 

Facilities:  Moviolas;  interlock  projection;  narra- 
tor's Ixioth:  music  and  effects  libran.':  stridio 
rental  (silent  or  sound  stage):  .ind  sound  depart- 
ment for  custom  recording  transferring  of  narra- 
tion, music  and  sound  effects  tracks  on  tape  or 
sprocketed  film. 


BILL  KING  EDITORIAL  SERVICES 
18  W.  45th  St.,  New  York.  NY.  10036 
Phone;  Yl'  6-5707  AC:  212 

Year  of  Organization:  1961 

William  E.  King.  Owner 

Services:  editing  and  completion  services. 


PROJECTED  FILM 

EDITING   SERVICE,   INC. 
45  West  45th  St.,  New  York,  NY.  10036 
Phone:  LT  1-1030  AC:  212 

Year  of  Incorporation;  1961 

Bert  Feldman.  President 

Dick  Cohen,  Secretary,  Treasurer 

Services:  complete  editorial  service.  16  and  .3.5mm 
for   live   action   and   animation;    film   consultants. 


WILL  SHAW  FOUNDATION 
3  East  Huron  Street.  Chicago.  111.  60611 
Phone:    Slperior  7-0110  .\C:   312 

Will  Shaw,  Supervising  Editor 
Don  Hill,  Production  Manager 
Gaylord  Clark,  Sales  Rrpre-ientatice 

Services:  Complete  35  and  16mm  editing  and 
conforming  facilities.  16mm  screening  room.  16 
and  35mm  rental  editing  facilities. 


STAHL  EDITING   &  TITLING   SERVICE 

247  \\  est  4Hth  St..  Suite  .507.  New  York. 

New  York  10036 
Phone:  246-9120  AC:  212 

Miss  W.  E.  Stahl.  Proprietor 

Services:  editing  and  titling  of  16nini  and  8mm 
motion  picture  film    -\lso  reno\;iting  films. 


FOTOSONIC,    INC. 
15  \\.  46tli  St.,  Ne«   York.  N.Y.    10036 
Phone:  JU  6-0355  AC:  212 

Year  of  Incorporation:  1948 

Leo  Steiner.  President 

K.  C'offman.  Fred  Tjong,  Editors 

Anthon\  Kirk.  Assistant  Editor 

Pat  Santonuuiro.  Slockslutt  Coordinator 

Services:  film  editing;  connnercials.  tv  shows, 
industri.ils.  shorts  tt  features;  cutting  rcxims;  in- 
terltK'k  projection;  c"olor  sloc-k  shot  librarv;  film 
ct>nipletion  from  dailies  to  an.swerprint.  Photo 
projections. 

BEN   KANTROWITZ-CINEMATECH 
45  \\.  45lh  St..  New  York.  N.Y.  10036 
Phone:  CI  6-8922  AC:  212 

Year  of  Org;ini/u>tion:  1961 

Ben  Kantrowitz.  Owner 
Nina  Martin,  Cutler 

Services:  editing;  negative  cutting,  matching. 


TELE-CRAFT   FILM   SERVICE,   INC. 
630   Ninth   A\e..   New   York.    N.Y.    10036 
Phone:  Circle  5-4909  .\C:  212 

Year  of  Organiziition;  1948;  Inc.;   1960 

Maxwell  S.  Seligman.  Pn  sident 
John  Martin.  Production  Vice  President 
Kenneth  Mcllwaine.  Sii;)crii>ifig  Editor 
Irene  Halpeni,  Sates  Reprcsenlatice 

Services:  editing;  consultation;  sponsored  theatri- 
cal distribution;  editorial  f;icilities.  35mm  & 
16nim  camera  equipment. 


TELIC,  INC. 
Film  Center,  630  Ninth   Aveiuie.   New    York, 

N.Y.  10036 
Phone:  JVI  2-3480  AC:  212 

WikkK  Siegel;  Ed  Boughton 

Services:    complete    3-5-16mm    editorial    and    co- 
production  services;  8mm  release  print  services. 


WESTBROOK   FILM  SERVICE 
45  West  4.->ll.  M..  Ne«   York.  NY.   100.16 
Phone:  PL  7-3470  .AC:  212 

D.ivid  Mower.  Owiur 

Services:  Editing  and  c-ompletion  services.  Com- 
plete editorial  facilities. 


* 


this  svmbol  appearing  over  a 
listing  in  these  pages  iiulic-ales  that  displax  ad- 
vertising c-ontaining  additional  us«'ful  r«'ference 
data  appears  in  other  pages  of  this  Buyer  s  Guide. 


SERVlCE-BUYta'S  GUIDE 


ZAVALA-RISS  PRODUCTIONS,  INC. 

1600  Broadway,  New  York,  N.Y.   10019 
Phone:  582-5869  AC:  212 

Year  of  Organization:  19fi2 

Sheldon  Riss 
Pablo  A.  Za\ala 

Services:   editing  to  completion;   production   and 
post  production  facilities  and  services. 

EFFECTS  ail  i^Tlg^LS 


HOWARD  A.  ANDERSON  COMPANY 

751  N.  Fairfax  Ave.,  Hollywood,  Calif.  90046 
Phone:  OL  3-4880  AC:  213 
780  North  Cower,  Hollj-ivood,  Calif.  90038 
Phone:  HO  9-5911  AC:  213 

Howard  A.  Anderson,  Jr.,  A.S.C.,  President 
Darrell  A.  Anderson,  Vice  President 
Donald  W.  Sinionds,  Secretary  I  Treasurer 
Robert   K.   R\der,   Cameraman 
Gary   Crandall,   Optical  Cameraman 
Carson  Citron,  Artist 

Services:  special  photographic  effects,  titles,  in- 
serts, matte  shots,  miniatures.  Sound  stage,  stu- 
dio, optical  department,  O.xberry  printer  equip- 
ment. 

BERKEY  VIDEO  SERVICES,  INC. 

A  Division  of  Berkey  Photo,  Inc. 
322  East  45th  St.,  New  York,  N.Y.  10017 
Phone:  889-3230  AC:  212 

Manny  Casiano,  President 

.\rchie  Cavelli.  Exec.  Vice  President 

Larry  Lippman,  Vice  President,  Sales 

Mike  Goldman,  Controller 

Ed  Berger,  Qiialifij  Control  Director 

Services:  complete  post-production  services  in 
opticals,  animation,  laboratorv  processing  and 
printing,  insert  studio  photographx,  color  and 
black  &  white,  35mm  and  16mm. 


CINEFFECTS,   INC. 

115  W.  45th  St.,  New  York,  N.Y.  10036 
Phone:  CI  6-0951  AC:  212 

Year  of  Organization:  1939 

Irving  Hecht,  President 
Robert  Pittluck,  Vice-President 
Jack  Present,  Vice-President 

Services:  optical  and  special  effects,  16mm,  35- 
mm,  8mm  to  35mm,  8mni  to  16mm,  color  and 
b&w,  inserts,  table-top  photography,  etc. 


CINEMA  RESEARCH,  INC. 

716  N.  La  Brea  Ave.,  Hollywood,  Cal.  90038 
Phone:  WEbsler  3-9301  AC:  213 

Year  of  Organization:  1947 

Harold  A.  Scheib,  President 

Jack  Glass,  In-Cluirge  of  Production 

\'ic  Czerkas,  Staff  Artist 

Services:  for  16/35/70mm:  special  effects;  trick 
work;  traveling  matte;  miniatures;  inserts;  com- 
bination animation  and  live  action;  optical  print- 
ing; duplicate  negatives;  wipes;  fades,  dissolves: 


CINEMA   RESEARCH:  CONTINUED 

enlargements;  reductions;  combinations.  Tides: 
haiKl-lpltcriug  and  hot  press  backgrounds;  color 
correction  of  pack;iges,  film  correction;  layouts, 
stock  shots,  counseling.  Stor\-  boards:  artist  avail- 
able to  produce  story  boards  on  location  and  at 
customer's  plant  or  office. 


COASTAL  FILM  SERVICES 
A  Division  of  Berkey  Video  Services,  Inc. 
45  West  45th  Street,  New  York,  N.Y.  10036 
Phone:  JU  2-7780  AC:  212 

Year  of  Incorporation:  1958 

Lou  Lemont,  Vice-Pres./Cen.  Manager 
Bob  Annunziato,  Senior  Optical  Supvr. 
George  Ottino,  Art  Dept.  Supenisor 
Joe  Ayres,  Production  Supervisor 

Ser\'ices:  optical  effects,  animation,  16nim  & 
35mm  black  &  white  and  color,  fluid  gate  16mni 
work,  aerial  image  optical  and  animation  cameras, 
stop  motion  studio,  art  department,  laboratorv, 
still  photograph\-  studio,  ultrasonic  film  cleaning. 


m 


CONSOLIDATED   FILM  INDUSTRIES 
Title  &  Optical  Division 
959  Seward  St.,  Hollywood,  California  90038 
Phone:  (213)  462-0881  Telex:  06-74257 
Cable:  CONSOLFILM 

Dale  Tate,  Manager,  Title  &  Optical  Division 

Ser\'ices:  16/ 35mm  optical  effects,  trick  shots, 
traveling  matte  work,  inserts;  combination  ani- 
mation and  live  action;  optical  printing;  wipes, 
fades,  dissolves;  enlargements  and  reductions; 
color  correction.  Titles  by  hand-lettering  and 
photocomposition. 

(see  complete  listing   under  Film   Laboratories) 

FILM  EFFECTS  OF  HOLLYWOOD,  INC. 

1140  North  Citrus,  Holh-wood,  Cal.  90038 
Phones:  HO  9-5808/5811  AC:  213 
Cable:  FILMEFX 


Year  of  Organization:  1946 

Linwood  G.  Dunn,  ASC,  President 
Don  W.  Weed,  Vice  President,  General 

Manager 
Cecil  D.  Lo\e,  Vice  President.  Technical 

Director 

Services:  specialized  laboratory  printing  in  16- 
35-65-70mm  color  and  b&w  duplicating;  titles; 
optical  printing;  matte  paintings;  miniatures;  in- 
serts. Photographic  advisory  and  technical  serv- 
ices from  story  idea  to  screen;  equipment  design. 

L  i  L  EASTERN   EFFECTS,   INC. 
A  Division  of  Berkey  Video  Services,  Inc. 
219  E.  44th  St.,  New  York,  New  York  10017 
Phone:  889-3790  AC:  212 

Bernie  Farbman,  Vice  Pres.-Ccn.  Manager 
Rodney  Friedson,  Senior  Optical  Supvr. 
Chris  Grodewald,  Optical  Supervi.for 

Services:  optical  effects,  animation,  16mm  & 
35mm  black  &  white  and  color,  fluid  gate  16mm 
work,  aerial  image  optical  and  animation  cam- 
eras, stop  motion  studio,  art  department,  lab- 
orator\',  still  photography  studio,  ultrasonic  fihn 
cleaning. 


Also  refer  to  .idvertising  pages  for  data. 


* 


M/E/l 
(Manhattan  Effects  Incorporated) 
(Bornett  Film  Industries) 
22  East  42nd  St.,  New  York,  N.Y.  10017 

Phone:  661-6480;  AC:  212 

Ueniie  B;irnett,  President 

Services:  Complete  optical  and  special  effects  in 
color  and  black  and  white  in  all  size  film  formats 
(3.5mm,  16mm,  and  8mm).  Animation  stand  pho- 
tograph\-  for  titles,  filmographs  and  running  foot- 
age, preparation  of  duplicate  film  formats  in  all 
type  emulsions  including  blow-ups,  reduction  and 
one  to  one  masters.  Title  and  art  prepared. 

Facilities:  Oxberry  animation  stands,  Oxberry 
aerial  image  optical  benches,  acme  registration 
hi-speed  printers.  Bell  &  Howell  printers.  Ultra 
sonic  cleaning.  Specialties:  complete  duplicate 
film  formats  via  custom  liquid  gate  system,  dup- 
lication of  masters  to  read  as  originals,  rejuvena- 
tion and  mastering  of  shnmken  and  worn  orig- 
inals. A&B  blow-up  and  reductions.  Cinemascope 
and  Techniscope  unsqueezing  in  35mm  and 
16nini  formats.  Preparation  of  color  corrected 
16mm  reduction  intemegatives  for  TX'  spot  re- 
lease printing. 


RAY  MERCER  &  COMPANY 
4241  Normal  Avenue.  Hollywood,  Calif.  90029 
Phone:  NOrmandv  3-9331  AC:  213 


Year  of  Organization:   1925 

Ray  Mercer,  General  Partner  and  Manager 
George  Rohan,  Production  Supervisor 
James   Handschiegl,   Technical  Advisor 
M.   J.  "Bud"  Bassett,   Sales  Representative 

Services:  Optical  special  effects,  titles,  inserts, 
trick  shots,  underwater  and  surface  photography, 
miniatures,  animation,  paintings  for  backgrounds, 
scenic  material,  idea  counselling,  optical  printing. 

PILGRIM   FILM  SERVICES,   INC. 

2502  50th  Ave.,  Tuxedo,  Hyattsville,  Maryland 
Phone:  773-7072  AC:  301 

Y'ear  of  Incorporation:  1959 

Services:  Opticals  and  special  effects,  titles,  art, 

animation,  animation  photography. 

(See  complete  listing  under  Animation  Services) 

TELEFEX  FILM  PRODUCTIONS 

902  Wentworth  Ave.,  North  Vancouver.  B.  C, 

Canada 
Phone:  988-0483  AC:  604 

Frank  E.  Fleming,  General  Manager 

Services:  motion  picture  backgrounds  for  use 
with  supered  slides,  rental  service  to  tv  stations; 
black  &  white  and  color.  Optarama  special-effects 
process. 

TRI-PIX  SERVICE,   INC. 

49  West  45th  St.,  New  York,  N.Y.  1003r 
Phone:  JU  2-0650  AC:  212 

Year  of  Incorporation :  1960 

Guy  Varrichio,  President 
-Alfred  Terone,  E.xec.  Vice-President 
Robert  Bushell,  Trea.surer 
James  E.  Hayhow,  Secretary 


90 


BUSINESS  SCREEN 


:FFl(OTS^Ii  ©iFTie^L; 


TRI-PIX  SERVICE:  CONTINUED 
Sen'ices:  art,  animation,  optical  effects,  titles, 
hand  lettering,  slidefilms,  filniographs,  filmed 
storvboards  for  agenc\'  presentation,  in  16inm 
or  35mm,  black  &  white  or  color.  O.xberry  ani- 
mation stands.  0,\berr\-  aerial  image  optical 
printers. 

VIDEART,  INC. 

62  \\est  4.5th  Street.   New  York.   N.V.    10036 
Phone:  MU  2-2363  4  .AC:  212 

Mel  Wolpin,  Optical  Supervisor 

Ser\ices:  special  optical  effects,  16mm,  35mm; 
b&\v  and  color.  (Sec  complete  listing  under  Ani- 
mation Services,  this  section. ) 

WESTHEIMER  COMPANY 
736  Seward  St.,  Hollywood,  Cal.  9003S 
Phone:  HO  6-8271  AC:  213 

Year  of  Incorporation:   1955 

Joseph  Westheimer,  A.S.C.,  President 

Services:  opticals  and  inserts  for  television,  incl. 
commercials,  b&w  and  color;  titles.  Traveling 
matte  work;  aerial  image  setup. 

nil  T^E^TiEIH 

COMPREHENSIVE  FILMTREAT,  INC. 
250  \\  est  (i4th  Street.  New  York,  N.Y.  10023 
Phone:  799-2500  .\C:  212 
Branches  (ser\ice  centers):  at  250  West  64th 

Street.  New  York:  and  829  .North  Highland 

Avenue,  Holl\-wood,  California 

Year  of  Incorporation:  1930 

Michael  Freedman.  President 

Jules  Lcni,  Vice  President  &  Treasurer 

Services:  restoration  of  original  scratch-free  pho- 
tographic quality  to  motion  picture  originals  and 
prints. 

Member:  Association  of  Cinema  Laboratories. 


FILi  T^E^TiEKlT 


PEERLESS  FILM   PROCESSING: 

ncss.    buckle   and   curl;   suppUes   for   cleaning  & 
repair.  Rehumidifiiatiun  process. 


LEONARD   FILM  SERVICE 
1700  East  W'aliiiil  Street,  Pasadena.  California 
Phone:  MU  1-9950  AC:  213 

Year  of  Organization:  1958 

Kenneth  L.  Dymmel,  Ou.'ner 

Germaine  .M.  Cage.  Production  Supervisor 

Ser>iccs:  \'ite-a-Lize  Film  Treatment;  inspection, 
repair  and  cleaning;  film  distribution. 

PEERLESS  FILM  PROCESSING  CORPORATION 

2.50  West  fi4th  St.,  New  York.  N.Y.    10023 
Phone:  799-2500  AC:  212 
Cable:  PEERFILPRO 

Branch  Office:  West  Coast  Laboratory  at  829 
N.  Highland  Ave.,  Holb-wood.  California 

Year  of  Incorporation:  1934 

Stanley  Cohen,  V.P.  —  New  York  Operations 

Services:  protective  treatment;  reconditioning 
services  including  scratch  removal,  inspection  & 
repair,  shrinkage  reduction,  correction  of  brittle- 


PERMAFILM,   INC. 
257  Park  Ave.,  South,  New  York,  N.Y.   10010 
Phone:  674-5700  AC:  212 
Cable:  PEKM.\F1LMS 

Year  of  Incorporation:  1955 

Paul  X.  Robins,  President 
Gus  Bozinos,  Vice  President 
.\nthony  Bennet,  Treasurer 
Ed\\  in  Weiser,  Secretary 

Services:  film  protection,  negatives  and  positives; 
film  reju\enation.  negatives  ;uid  positives;  film 
scratch  removal  s\steni  for  negatives  and  posi- 
tives. Franchiscd  treatment  facilities  in  all  film 
centers. 

PERMAFILM  OF  CALIFORNIA,  INC. 

814  No.  Cole  Ave.,  Hollvwood,  Calif.  90038 
Phone:  \\'Ebster  3-8245  AC:  213 

Year  of  Incorporation:  1957 

Sol  J.  Cohen,  Secretary j  Treasurer 
Ben  Brogdon,  Lab.  Manager 

Services:  Film  protection,  scratch  removal,  clean- 
ing &  rejuvenation  of  positive  and  negative  ma- 
terial. 


RAPID  FILM  TECHNIQUE,  INC. 
37-02  27th  St.,  Long  Island  Citv.  N.Y.  11101 
Phones:  ST  6-4600/1/2/3  AC:  2i2 
In  New  York  City:  21  W.  46th  St. 

Year  of  Incorporation:  1940 

Henry  Llo)d,  President 

Jerome  Gober,  Secretary /Treasurer 

Services:  rejuvenation  and  scratch-removal  of 
used,  damag«?d  8mm,  16mm  and  3.5mm  motion 
picture  negatives  and  prints;  distribution  and  in- 
spection. 

ROBERT  H.  REDFIEID,  INC. 

831  S.  Wabash  Ave.,  Chicago.  III.  60605 
Phone:  HA  7-3046  AC:  312 

Year  of  Incorporation:  1946 

R.  H.  Redfield.  President 

Wayne  Collander.  Vice  President 
Services:  film  treatment;  recording  service  (tape) 
for  Salesmates  (35mm)  and  La  Belle  Courier. 


0 


VACUUMATE  CORPORATION 
427  West  42nd  Street,  Now  York,  N.V.  10036 
Phone:  LO  4-1886/7  AC:  212 

Year  of  Incorporation:  1947 

Samuel  H.  Bunchez,  President 

Services:  inspecting,  cleaning,  repairing,  rejuve- 
nation, scratch  removal,  cutting  and  canning  of 
filmstrips.  breakdown  of  T\'  commercials,  pack- 
ing and  shipping  of  filmstrips  ;md  motion  pic- 
tures; film  preservation  \'acuum.ate  Process; 
"No-En"  film  treatment. 


FOLi  ST^l^^il 


AFP  DISTRIBUTORS,   INC. 
1540  Broadway,  New  York,  N.Y.   10036 
Phone:  582-1900  AC:  212 

Robert  Gross,  President 
Sheldon  Abromowitz,  Vice  President 
Lawrence  A.  Glesnes,  Secretary 
Howard  Lesser,  Board  Chairman 
Harvey  Hecker,  Agency  Liaison 
John  W'engen,  Agcriciy  Liaiion 
-Murray  Kahn,  .Agency  Liaison 
Meyer  Reinish,  Agency  Liaison 
Harriet  Hester,  Director— T\'  Activities 
Barbara  Brazong,  Office  Manager 

Services:  preparation  and  distribution  of  film  and 
videotape  commercials;  editing,  film  and  video- 
tape storage;  negative  and  positive  cutting  rooms; 
projection  rooms.  .Additional  storage  vaults  in 
AFP  Film  Exchange,  Ft.  Lee,  N.J.  Other  facili- 
ties in  Hollywood. 

BEKINS  FILM  CENTER 
1025    N.  Higliland  Ave..  Hollywood,  Cal.  90038 
Phone:  466-9271  AC:  213 

Y'ear  of  Organization:  1958 

Joseph  C.  Raymond,  Director 

Services:  complete  library  services,  storage  and 
cataloging  of  production  and  point  materials. 
Immediate  reference  service;  shipping  and  re- 
ceiving worldwide.  Special  nitrate  vaults  includ- 
ing continuing  daily  inspection. 

BONDED  SERVICES 

A  Division  of  Novo  Industrial  Corporation 

630   Ninth   Avenue.   New  York,   N.Y.    imt36 

Phone:  JC  0-1030  AC:  212 

Branches:   160  E.  Illinois  St.,  Chicago,  III. 
Phone:   467-1466    AC:  312.  Carolvn  Chinn, 
Manager:    8290    Santa    Monica    Blvd.,    Loj 
Angeles,  Calif.  Phone:  OL  4-7575  AC:  213. 
Stanley  Halperin,  Vice  President-Manager. 

Canada:  Bonded  Services  International.  15  St 
Marv  Street,  Toronto,  Ontario. 
Phone:    WA   5-2S26,  Harold   J.   Eady,  Vice 
President  and  General  Matia^cr. 

Bonded  Ser\ices  International.  N\'.  The  .Atom 
Building,  Schiphol  .Aiqiort,  .Amsterdam,  Hol- 
land, David  Frost,  Managini:  Director 

Bonded  Services  International,  S.  A.  de  C.V. 
Dr.  Rio  dc  la  Lo/a  22S.  Mexico  7,  D.F.,  Mel 
Ciniger,   General  Manager 

Bonded  Ser\iccs  International  Pfy.  Limited 
13-17  Cleg  St..  Artarmon,  Sydney,  N.S.W'., 
.Australia.    John    Tvson,    Gi-n.    Manager 

Bonded    Services    International    (Hong   Kong) 
Ptv .  Ltd..  22B  C;odovvn,  Cinton  Road, 
Kowloon,  Hong  Kong,  Phillip  Chu,  Manager 

Chester  M.  Ro.ss.  President 

Emanuel  Kandel.  Exenitivc  Vice  President 

Donald  M.  Hine,  \'icc  President,  Sates  & 

Marketinn 
Robert  Ravvson,  Vice  President,  Operations 
Phil  Teneriello.  Mgr..  7T  Program  Service 
Len  Kaiser.  Comptroller 
Aaron  Ray,  Office  Manager 

Bonded  Storage 
Bonded  P.nrk,  .550  Main   Slnvt.   Ft.  Le*,  N.J. 
Phone:  Jl'  6-10:10  (Cont'd  on  next  page) 


SERVICE  BUYER'S  GUIDE 


91 


FiLi  $imm 


BONDED  STORAGE:  CONTINUED 

Jim  Stone,  Vice  President 

Ed  Hoey.  Mgr.,  Storage  Services 

Lou  Falkoff,  Mgr.,  Theatrical  Distrihiilioti 

Services:  film  distribution,  inspection,  repair  & 
rejuvenation,  cleaning,  scratch  renio\al,  commer- 
cial insertion,  storage,  print  procurement,  ship- 
ping, editing.  Storage  Facilities:  standard,  air 
conditioned,  humidit\-  c-ontrolled,  refrigerated 
vaults  at  all  sites;  maximum  securitj',  optimum 
environmental  stoiage  available  in  Wichita  un- 
derground site. 


GARDEN  STATE/NOVO,  INC. 
630  Ninth  Ave.,  New  York,  New  York  10036 
Phone:  JU  2-1800  AC:  212 

William  J.  McElhenny,  President 
Alex  Leslie,  Vice  President,  Sales 


Services:  Print  procurement 
tribution  services. 


nd  commercial  dis- 


REGISTERED  FILM  STORAGE,  INC. 

1430  Bergen  Bbd.,  Fort  Lee.  New  Jersey 

07024  ' 
Phone:  947-5300  AC:  201 

Year    of    Incorporation:    1962 

Robert  B.  Pell,  President 

Services:  de-humidified,  air  conditioned,  air  con- 
trolled film  storage  facilities;  24  hour  recall 
deli\'eries  at  no  charge. 

Hmm  FM  ITGflF  FILi 

BOULEVARD  RECORDING  STUDIOS 

632  N.  Dearborn  St.,  Chicago,  111.  60610 
Phone:  WH  4-2752  AC:  312 

Year  of  Organization:  1956 

Hal  Kaitchuck,  President 

Services:  music  scoring  to  picture,  live  in  studio; 
music  library.  Narration  recording  to  picture; 
editing;  slidefilm  recording,  tape  duplicating. 

CAPITOL  PRODUCTION  MUSIC 
(CAPITOL  RECORDS) 
Hollywood   &  \'ine,   Hollywood,  Calif.   9002S 
Phone;    HO    2-6252    AC?    213    Cable:    CAP- 
RECORD 

Year  of  Organization:    1955 

Ole  Georg,  Manager 
Sandy  Kasten,  Secretary 

Services:  source  of  the  Hi-Q  music  library  for 
lilm  scoring.  Available  on  lease  basis  throughout 
U.  S.  to  industrial  film  producers  and  sound 
hibs.  Locally,  audition  rooms  available  for  scor- 
ing TV  films  and  spots. 


A  Listing  of  Professional  Specialists 

■^■'  The  companies  in\ited  to  submit  listing 
data  for  this  Buyer's  Guide  are  recognized 
professional  specialists  within  the  service 
groups  alphabetically  indexed  for  the  con- 
venience of  our  worldwide  reader  family. 


0 

CHAPPELl  MUSIC   LIBRARY 
117  West  46th  St.,  New  York,  N.Y.  10036 
Phone:  76.5-1742  AC:  212 

Bernard   Rubinstein 
Harvey  Kugler 

Services:  Complete  music  scoring  services  and 
sound  effects.  .Music  track  preparation  and  mix- 
ing on   16mm,  35mm  and  quarter-inch  tape. 


CINEMUSIC,  INC. 
3.53  W.  57th  St.,  New  York,  N.Y.  10019 
Phone:  PL  7-3795  AC:  212 

Date  of  Organization:  1949 

Joan  Barry,  Manager 

Services:  Background  music  libraries  in  many 
varied  fields.  Mood  music  on  disc  and  tape.  Min- 
iature" libraries  in  Sets  of  20  L.P.'s  Set  #1  and 
II  available  now. 


COREILI-JACOBS  FILM  MUSIC,  INC. 
25  West  4.5th  St.,  New  York,  N.Y,  10036 
Phone:  JU  6-6673  AC:  212 

Date  of  Organization ;  1951 

Fred  Jacobs,  President 
Alfonso  Corelli,  Vice  President 
Morris  Goldstein,  Music  Editorial 
Dan  Barrie,  Music  Editorial 

Services:  create  music  and  sound  effects  scores 
for  films  and  slidefilms  from  own  music  librar>-. 
Also  lease  background  music  libraiy  on  disc  or 
V4"  tape. 

STEVE  COVELLO 

693  West   Nyack  Road,  West  Nyack,  N.Y. 

10994 
Phone:  358-0608  AC:  914 

Steve  Covello,   President 

Services:  Specializing  in  the  production  of  orig- 
inal scores  for  industrial,  documentary  and  edu- 
cational  films. 

SAM  FOX  FILM  RIGHTS 

1841  Broadway,  New  York,  N.Y.   10023 
Phone:   Circle  7-3890  AC:   212  Cable:   SAM- 
FO.\ 

Y'ear  of  Organization:   1930 

Frederick  Fox,  Vice  President 

Howard  Lemer,  General  Manager 

Midwest   Representative:    Esther   Frank,    3349 

W.   Outer   Drive,   Detroit,   Michigan   48221 
West    Coast    Representative:    Harrv    Fox,    Jr., 

1680  Vine  St.,  Hollywood,  Calif.  90028 

Services:  comprehensive  libraries  of  recorded 
background  music  available  on  record  and  tape; 
creation  of  original  music  scores. 

H-R  PRODUCTIONS,  INC. 

121   West  45th  St.,  New  York,  N.Y.   10036 
Phone:  246-5133  AC:  212 

Year  of  Organization:   1951 

Herbert  Rosen,  President 

Services:    background   music   of   o\er   500   selec- 


TtflE  FOLI 


H-R  PRODUCTIONS:  CONTINUED 

tions  for  dubbing  and  re-recording.  Available 
on  "needle-down-once ",  annual  lease  or  outright 
purchase  basis. 


DICK  LAVSKY'S  MUSIC  HOUSE  INC. 
.501  Fifth  Avenue,  New  York,  N.Y.   10017 
Phone:  661-6370  AC:  212 

Richard  Lavsky,  President 
Phyllis  Lavskv,  Secretary 
Neil  Reshen,  Treastircr 

Services:  Comprehensive  music  and  sound  effects 
service  for  TV,  radio,  films.  Original  scores  and/ 
or  contemporary  library  music  creatively  edited 
to  specific  requirements.  Transfer  facilities.  Spe- 
cialize in  exclusi\e  VTR  post-synchronous  sound 
effects  scoring. 

Facilities:  Complete  sound  editing  facihties; 
Nagra  &  Ampex  1/4"  recording  equipment, 
Westrex  3.5mm  magnetic  film  recorder,  Fairchild 
disc  cutter,  video  tape  recorder. 


MUSIC   FOR   FILMS,   INC. 
49  West  45th  St.,  New  York,  N.Y.   10036 
Phone:  Circle  7-3577  AC:  212 

Herman  Fuchs,  President 

Ser\  ices:  supply  and  edit  music  and  sound  effects 

for  films  and  tv  commercials. 

MUSIC  SOUND  TRACK  SERVICE 

1600  Broadway,  New  York,  N.Y.   10019 
Phone:  Circle  6-4687  AC:  212 

Year  of  Organization:  1937 

Theresa  M.  Craig 
George  H.  Craig 

Services:   music  scoring  for  motion   pictures  and 
television  from  music  hbr.iry;  editing. 


MUSICUES  CORPORATION 
117  \\.  46th  St.,  New  York.  N.Y.  10036 
Phone:  765-1742  AC:  212 

Bernard  Rubinstein 
Harvey  Kugler 

Services:  Music  library  and  soimd  effects:  pro- 
duction services;  complete  recording  facihties  in- 
cluding 16mm,  35mm  dubbers.  projection  and 
interlock  svstem,  tape  duplication,  both  quarter- 
inch  and  cassette;  cirtridge  pulsing  and  winding; 
complete   mailing  ser\'ices. 


MUSIFEX,   INC. 
45  \\est  45th  St.,  New  York,  N.Y.  10036 
Phone:   CI   6-4061    AC:   212 

Y'ear  of  Incorporation;    1958 

E.  Robert  \'elazco.  President 
Alan  Cagan,  Secretary 
Michael  Sahl 

Services:  background  music  scoring  for  motion 
picture,  tv,  radio  and  slidefilm  producers;  soimd 
effects;   musical  sound  effects  discs  for  outright 


92 


BUSINESS  SCREEN 


mm  m^  TKli  OLi 


MUSIFEX.   INC..  CONTINUED: 

sale;  music  Iil)rarv  for  lease;  sound  effects  for 
outright  sale;  original  scores;  special  sound  ef- 
fects  made   to  order,    transfer   facilities. 

SIRI  MUSIC,   INC. 
One  Towne  Road,  Bovford,  Mass.  01921 
Phone:  887S435  .\C:  617 

Robert  R.  Way,  General  Manager 

Ser\ices:  Producers  of  scores  for  commercials, 
jingles,  station  logos  and  complete  film  scores. 
Maintains  both  library  music  and  complete  scoring 
facilities. 


^ 


THOMAS  J.   VALENTINO,   INC. 
150   W.   46th  St.,   .New    York,   N.Y.    10036 
Phone:  CI  6-4675  6  AC:  212 

Year  of  Organization:   1932 

Thomas  J.  N'alentino,  President 
Robert  T.  \'alentino.  Vice  President 
Elsie  N'alentino,  Secretary 

Services:  backgroimd  music  library  and  sound 
effects  lil)rar\';  services  for  film  and  tape  (video- 
tape); production  departments  for  tv,  newsreels, 
theatrical  productions  and  film  releases,  etc. 
.Available  on  records  and  ta]^. 


MB  mmmmi  amu 


A  &  R  Recording,   Inc. 

112  \V.  48th  St.,  New  York,  N.Y.  10036 
Phone:  ]V  2-1070  .\C:  212 

AERCO 
Box  171,  Pennsauken,  New  Jersey  08110 
Phone:  663-8154  .\C:  609 

Services:  Magnetic  sound  striping  8mm,  super 
8mm  and  16mni.  16mm  prints  and  raw  stock 
sound  striping. 

CINE  MAGNETICS,   INC. 

520  N.   Barr\    Am-..  >l:un:ironeck,  N.Y.    10543 
Phone:  Ml'  2-2780  AC:  212 
698-3434  AC:  914 

Year  of  Incorporation:  1961 

Everett  Hall.  President 
.Mian  A.  .Amiour,  Exec.  Vice  President 
Kent  Ikiteman,  Prod.  Vice  President 
Edgar  Schuller,  t'ligintt'ring  Vicc-Pres. 
Dan  Stevens,  Service  &  Price  Manager 

Services:  magnetic  sound  striping  (8  &  16mm), 
sound  dubbing  to  stripe,  8  &  16mm  picture 
duplication,  reduction  from  16mm  to  8mm.  color 
and  black  &  while,  8  &  16mm  sound  duplica- 
tion, tape  and  film,  creative  film  editing,  nega- 
tive film  cutting,  16mm  optical  re-recording; 
music  and  \dice  mix;  AV  equipment  sales  & 
rentals;  film  distribution. 


CINEMA   RECORDING   CORPORATION 
21   W.  46th  .St„  New  York,  N.Y.   10036 
Phone:  JU   2-3745  AC:  212 

\al  Peters 
Henr>'  .Markosfeld 

Services:  sound  recording.  Optical  and  magnetic 
recording  facilities.  .Mixing  with  12  channel  re- 
versing system,  Spcci;ilizing  in  film  transfers  to 
and  from  all  media. 


CINESOUND  COMPANY,   INC. 
915  N.  Highland  Ave.,  Hollywood,  Cal.  90038 
Phone:  HO  4-1155  AC:  213 

Rose  Layos  Green,  President 
.Austin  Green,  Vice  President 
Isabel  Z;ivad,  Secretary 
Irv  Nafshun,  Rcrorc/i.s/ 

Services:  motion  picture  sound  recording,  all 
phases;  foreign  picture  dubbing  (instant  sync); 
library  music  scoring. 

EMC  CORPORATION 

(Universal  and  Radio  Recorders  Division) 
7000   Santa    Monica    Blvd..    Hollywood, 

California  90038 
Phone:  HO  3-3282  AC:  213 

David  Feinberg,  President 
Jerome  Greenfield,  Vice  President 

Services:  film,  tape  and  di.sc  recording  services; 
motion  picture  scoring;  slidefilm  recording;  mast- 
ering and  processing;  three  track  and  four  track 
stereo  capabilities;  16  and  35mm  wild  film  re- 
cording, 16mm  projection  facilities;  personnel  and 
facilities  cleared  for  classified  work. 


# 


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listing  in  these  pages  indicates  that  display  ad- 
vertising containing  ;idditional  useful  reference 
data  appears  in  other  pages  of  this  Buyer's  Guide. 


FINE  RECORDING,  INC. 

118  W.  .i7tli  St..  New  York,  N.Y.  10019 
Phone:  CI  .5-6969  AC:  212 

C.  Robert  Fine,  President 
George  Piros,  Vice  President 

Services:  sound  recording  for  motion  pictures,  tv, 
r.idio  and  phonograph  industries.  Fihn  mixing, 
tnuisfcr,  optical  negatives,  editing,  dubbing, 
mastering  ,uid  pressing  f;icilities.  Tape  duplicat- 
ing. 

GLEN  GLENN  SOUND  COMPANY 

6624   Komaine  Street.  Holhwood,  Cal.  900.38 
Phone:  HO  9-7221  AC:  213 

Year  of  Organization:    1937 

R.  C.  Goodwin,  President 

Joseph  D.  Kell\',  Vice  President  and  Chiii 

Engineer 
Tom  T.  Kobii\;islii.  Triu.'nirer 
Jack  Phillips.  Srhrdnling  &  Sales 
Robert  McKic,  Quality  Standards  & 

Method.^  Verification 

Services:  motion  picture  and  television  sound 
recording  from  original  production  to  fin;il  opti- 
cal negative;  transfer,  scoring,  dubbing;  final 
35  and  35/32  optical  negative  rec-ording. 

GOTHAM    RECORDING    CORPORATION 
2  \\.  4<itli  St.,  Nc«  York.  N.Y.  10036 
PhoiM!:JU  6-5.577  AC:  212 

HerlM'rl  M.  Moss,  President 

Rolx-rt  \'olkell.  Vice  Pre.widnU  &  Ccn.  Mgr. 

Richard  M.  Stone,  Director  of  Sales 

Services:  live  and  recorded  music  scoring;  tape 
;md  fihn  nliting.  16  and  3.5mm  projection;  mag 
transfer;  "instant  search"  music  and  effects  li- 
braries. 


MANHATTAN  AUDIO  COMPANY,  INC. 

460   West    54th    Street.    New    York.    New   York 
10019 

Phone:  PL  7-9800  .\C:  212 

.Melvin  L.  Gold,  President 

John  J.  Cordon,  Vice  Pres.  &  Studio  Manager 

James    A.    Gleason,    Vice-Pres.,    in    charge    of 

Production 
Louis  J.  M;dtese,  Sales  Manager 

Services:  motion  picture  and  tv  sound  recording; 
transfer,  including  optical;  dubbing;  scoring;  35, 
35/32mm  and  16mm  optical  negative  recording. 


RECORDED   PUBLICATIONS   LABORATORIES 

(Div.  of  Recorded  Publications  Mfg.  Co.,  Inc.) 

1504  Pierce  Avenue,  Camden,  New  Jersey 

08105 
Phones:  963-3000  AC:  609;  922-8.5.58  AC:  215 

Year  of  Organization:  1948 

Edward  J.  Goodman,  President 

David  H.  Goodman,  Vice  President,  Sales 

Eniesl  W".  Merker,  Chief  Engineer 

Services:  sound  recording  services  for  motion 
picture,  filmstrip,  audio-visual  applications.  Vast 
sound  effects  and  music  scoring  libraries,  film 
sound  editing,  mi.\ing,  scoring,  mono  and  stereo 
disc  mastering,  pressings,  Jiigh  speed  tape  dupli- 
cation, all  aut(3matic  film  adv.ance  synchronizing 
svstems  on  tape,  disc  or  cartridge.  Client  may 
submit  t;ipes  or  be  present  for  production.  16mm 
iuid  35mm  interlock  sound  recording  and  mixing 
—6  channel.  Three  recording  studios,  3  banks 
of  .Ampex  high  speed  tape  duplicators,  N'euman- 
W'estrex  stereo  disc  cutting  facilit\',  special  tape 
cartridge  duplication  facilities. 

Special  Seniees:  preparation  of  sound  tracks  for 
motion  picture  and  filmstrip  entailing  the  entire 
production  from  client's  script,  including  pro- 
viding talent,  music,  effects,  insertion  of  synchro- 
nizing tones. 


RECORDING   STUDIOS,   INC. 
1639  Broadway.  New  York,  New  York   10020 
Phone:  PLaza  7-8855  AC:  212 

Year  of  Incorporation:  19.58 

Morion  Schwartz,  President 
.Mfred  Markim,  Vice  President 

Services:    recording,    mixing,    post-.synchronizing 
and  transfer  studios;  music  film  scoring  stage. 


RKO   SOUND   STUDIOS 

A  Div.  of  RKO-General,  Inc. 

1440  Broadwav.  New  York.  N.Y.   100 IS 
Phone:  LO  4-SOOO  AC:  212 

John  B.  Hayes.  PresiilrnI 

Services:  recording  of  sound  for  motion  pictures, 
slide  films,  television  and  radio  commercials  in- 
cluding transfer,  scoring,  mixing,  editing,  re- 
recording.  .\l.so  screening  theater,  16  .Tiid  3.5mm 
projection,  closed  circuit  T\',  sound  effects  and 
music  libraries,  talent  ser\ii-es,  pressings,  high- 
sp«f(l  tape  duplication,  all  types  tape  cartridge 
m;islering  and  duplication. 


Look  to  the  Authoritative,  Complete  Listing 
Pages  of  Business  Screen  for  Quality  in  Services 


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93 


mm  KDMDIi  SEWIEI 


REEVES  SOUND  STUDIOS 
A  Division  of  Reeves  Broadcasting  Corp. 
304  E.  44th  St.,  New  York,  N.Y.  10017 
Phone:   OR  9-3550  AC:  212 

Chester  L.  Stewart,  President 
John  F.  Vorisek,  Vice  Pres.  &  Gen.  Mgr. 
Richard  J.   X'orisek,  Vice  President— Smind 
Robert  \V.   Byloff.  Vice  President— Video 

Audio  Services:  Motion  picture  and  television 
sound  recording  and  mixing  .ind  allied  services. 
Film  processing  laborator> . 

\'ideotape  Se^^■ices:  \'ideotape  recording,  editing 
and  mixing  in  black  and  white  or  high  band 
color.  Video  tape  duplicates  and  transfers  of 
qnadniplex  and  helical  scan  tapes;  fibn-to-tape 
transfers  and  piggybacks;  rental  of  Airmobile- 
\'ideo*  System  for  studio  and  location  \'ideo 
production. 

Specialties:  Sound  mixing  with  forward-reverse- 
overdub  sjstem;  post  svtic  sound  looping  with 
instant  playback;  multi-studio  electronic  editing 
and  mixing  of  high-band  color  tape;  color  and 
black  and  white  Videofilm"  tape-to-film  trans- 
fers. 

SHELDON   RECORDING  STUDIOS,   INC. 

1725  North  Wells  St..  Chicago,  111.  60614 

Phone:   664-7734  AC:  312 

Jack  S.  Wiener,  President 

Services:  TV'  sound  recording;  sound  recorded 
on  Ampex  Broadcast  \'ideo  tape  (two-inch  quad- 
riplex)  providing  full  time  base  stability  for  all 
.special  effects,  edits,  inserts,  supers,  dissolves, 
etc.  Complete  technical  facilities  with  engineer- 
ing personnel  and  leaner  equipment  provided. 
From  story  boards  and  rough  scripts,  test  com- 
mercial is  produced  on  videotape. 

SONIC  FILM  RECORDING 
1230  W.  Washington  Blvd.,  Chicago,  lU.  60607 
Phone:  CH  3-2600/4  AC:  312 

Date  of  Organization:  1946 

Jack  H.  Lieb,  President 

Warren  H.  Lieb,  Vice  Pres.! Production 

Don  Richter,  Chief  Engineer 

Chas.  Kite,  Music  Editor 

Peggy  Spillane,  Music  Librarian 

Services:  16/3.5mm  interlock  screening  and  pro- 
jection; RCA  optical  recording;  Neo-pilot,  pilot 
tone,  on  Fairchild  14KC  pulse  Ranger  Tone  trans- 
fer &  recording;  recording  to  3.5  or  16mm  pic- 
ture, loop  racks,  click  tracks  and  interlock  for 
picture  and  track  available;  Vi"  dubbing  and 
mixing  for  slidefilms;  Moviola  editing  available 
16  or  35mm;  Vt"  editing.  Music  recording  studio, 
60.x40  with  natural  echo  chamber;  narration  stu- 
dio; music  library  and  sound  effects  available. 

SOUND  STUDIOS,  INC. 
230  N.  Michigan  Ave.,  Chicago,  Illinois  60601 
Phone:  236-4814  AC:  312 

Michael  Eisenmenger,  President 
Earl  Glickman,  Vice  President 

Services:  recording  of  sound  for  shdefilms,  mo- 
tion pictiires,  TV,  radio — including  signals,  scor- 
ing, mixing,  magnetic  tape  editing  and  sound 
effects;  record  pressing  plant. 


SPECTRA-SOUND,   INC. 
6110   Santa   Monica   Blvd.,   Hollywood,   Calif. 

90038 
Phone:  HO  2-6981  .\C:  213 

Paul  Ta\ler,  President 
Esta  J.  Tayler,  Secrclarij 
Peter  Lehrt,  Chief  Engineer 

Services:  Vt"  and  H"  magnetic  tape  recording; 
reference  and  master  disc  recording;  transfer  to 
or  from  W  or  H"  tape,  disc,  16mm,  IT/zmm  or 
35nim  film;  35mm  and  16mm  film  scoring,  loop- 
ing, dubbing  and  projection;  location  recording 
on  16mni  film  or  Vi"  sync  tape;  Nagra  rentals; 
script  typing,  duplication. 

SYNCHRO-SOUND,  INC. 

18  West  45th  Street,  New  York,  N.Y.   10036 
Phone:  OX  7-2985  AC:  212 

Year  of  Organization :  1961 

Win  Sharpies,  Jr.,  President 
John  Miller,  Sound  Transfer 
Cecile  Abramson,  Music  Editor 

Ser>ices:  music  available  on  35  magnetic  or  Vi" 
tape  or  disc.  Transfer  facilities  including  35mm 
and  16nim  magnetic  and  optical;  voice  recording 
and  dialogue  direction;  editing  facilities  for  pic- 
ture, music,  effects;  background  music,  original 
or  track. 


mm  KiMiii  sewdeg 


TV   RECORDERS 

6054  Sunset  Blvd.,  Hollywood,  Calif.  90028 
Phone:  469-8201  AC:  213 

Virginia  Aicholtz,  President  &  Manager 
James  Aicholtz,  Vice-President 

Services:  sound  recording  service  from  produc- 
tion through  re-recording  (dubbing)  for  motion 
pictures  and  TV.  Magnetic  transfer,  RCA  vari- 
able area  optical  transfer,  transfer  to  16mm  and 
8mm  striped  release  prints. 


TAPE  TRANSFER  TECHNIQUES,  INC. 

230  N.  Michigan  Ave.,  Chicago,  Illinois  60601 
Phone:  236-4814  AC:  312 

Mitchell  Heller,  President 
L.  S.  Toogood,  Vice  President 

Services:  tape  duplication,  cartridge  loading, 
tape  mastering,  signal  insertion,  editing,  music 
librarw  sound  effects,  tape  loading. 

TELESOUND  STUDIO 

6296  Melrose,  Holl>-ivood,  Cal.  90038 
Phone:  WE  1-8161  AC:  213 

Clarence  Thompson,  Owner 

Bertha   Thompson.   Secretary-Treasurer 

Services:  sound  studio,  stage  narration  and  dub- 
bing 16mni;  transfer  seiA-ice;  location  equipment; 
16mm  shooting  on  stage  and  location. 

TODD-AO 

1021  N.  Seward  St.,  Holh-vvood,  Cal.  90038 
Phone:  463-1136  AC:  213 

Salah  Hassanein,  Preside ;if  (N.Y.) 

Fred  H\'nes,  Vice  President,  General  Manager, 

West  Coast  Studio 
Don  Rogers,  Sales  Manager,  Magnetic  Products 

Services:  The  Todd-AO  System  and  sound  serv- 
ices from  8mm  through  70mm,  6  track.  Full 
65mm  camera  equipment.  Magnetic  film  and 
tape  products. 


TOWNSEND  PRODUCTION  SERVICE,  INC. 
36  W  est  62nd  St.,  New  York.  New  York  10023 
Phone:  246-,3997  AC:  212 

James  H.  Townsend,  Jr.,  President 
James  R.  Lee,  Vice  President 
Harrison  G.  Piatt  III 

Services:  Complete  motion  picture  sound  record- 
ing studios  —  mixing  —  10  channels,  music  and 
niirration  recording  studios,  transfers  including 
50  cycle,  dubbing,  sound  effects  looping,  optical 
tracks.  Editing  pictures,  sound,  music,  effects, 
negative   cutting   and   laboratory   contact. 

Specialties:  .Assisting  educational  and  in-plant 
film  producers  with  complete  production  services 
and  technical  back-up. 

UNITED  COMMUNICATIONS  CORPORATION 
325  West  Huron  St.,  Chicago,  Dl.  60610 
Phone:  329-1242  AC:  312    Cable:  UNICOM 

William  L.  Klein,  Executive  Producer 
MariKn  L.  Friedel,  Executive  Director 
Ursela  Festag,  Asst.  to  Producer 

Services:  Script-wTiting,  technical  and  editorial 
services  for  motion  pictures,  slidefilms,  radio  & 
telexnsion.  Production  and  direction  assistance. 
Creative  layouts  (art 'print).  Presentations.  Mail- 
ing and  distribution.  Soimd  production  studios, 
tape/disc  recording,  record  masters  and  pressing 
work.  Shooting  stage,  music  and  sound  effects 
libraries. 

Specialties:  Creative,  technical,  production  as- 
sistance. Music  effects  scoring.  Sound  track  re- 
cording and  duplication.  ,\udio-visual  presenta- 
tions. SlidefUm  recording  and  reproduction 
Foreign   language   scripts   and   programming. 

UNIVERSAL  RECORDING   CORPORATION 

46  E.  Walton  Place,  Chicago,  111.  60611 
Phone:  ^^  2-6465  AC:  312 

A.  B.  Clapper.  President 

Mason  Coppinger,  Vice  President. 

Chief  Engineer 
R.  A.  Weber,  Secretary.  Trca.mrer 
John  Brix,  Production  Supervisor 

Services:  location  lip  svtic  recording,  35,  16mm 
or  pulse;  re-recording.  35mm  mag.  or  16min 
mag.;  interlock  screening;  music  scoring  to  pic- 
ture or  click  track;  transfers,  Vi"  to  35  and  16mm, 
music  scoring,  narration,  re-recording,  projection, 
location  equipment. 

COLUMBIA  RECORD  PRODUCTIONS 

49  East  52nd  St..  New  Y'ork,  N.Y.  10022 
Phone:  765-4321  AC:  212 

Cal\  in  Roberts,  Vice  Pres. /General  Manager 

Branch  Offices:  630  N.  McClurg  Court,  Chicago, 
111.  60611,  \\"H  4-6000,  Richard  Hutter,  Account 
Executive;  6121  Sunset  Blvd.,  HoUpvood,  Cali- 
fornia 90028,  HO  6-2481,  Michael  Coolidge, 
Manager,  Wcsi  Coast  Sales;  2990  West  Grand 
Blvd.,  Detroit,  Michigan  48202,  TR  1-6100,  Tom 
Van  Gessel,  Manage);  Midw^est  Sales;  804  16th 
Ave.,  South,  Nashville,  Tennessee  37203.  255- 
0371,  Cecil  Scaife,  Account  Executive. 

Services:  Recording  studios  as  listed  above;  music 


94 


BUSINESS  SCREEN 


COLUMIIA  RECORD  PRODUCTIONS: 
library;  sound  effects;  and  custom  record  press- 
ing  

RCA   CUSTOM   RECORD   SALES 
155  East  24th  Street,  New  York,  N.Y.  10010 
Phone:  MU  9-7200  AC:  212 

Contact:  James  L.  Head 

Branch  Offices:  445  North  Lake  Shore  Drive, 
Chicago  11.  111..  \\H  4-3215;  WiUiam  Reilly.  800 
17th  Avenue  South.  .Wishville.  Tenn.,  .\L  5-5781; 
Edward  J.  Hiues.  6363  Sunset  Boulevard,  HolK- 
wood,  Calif..  HO  1-9171;  G.  B.  Bennett. 

Services:  slidefilm  and  record  pressing,  music 
libraries  for  dubbing;  sound  effects  library  and 
stiidios  available. 


COLOR  STOCK  LIBRARY 
Lem    Bailey   Productions 

7934  Santa  Monica  Blvd.,  Hollywood,  Cal. 

90046 
Phone:  654-9550  AC:  213 

Lem  Bailey,  President 

Bemeice  Davis,  Secretary.  Treasurer 

Services:  stock  shots  (16mm  black  &  white,  color. 
35min  black  &  white,  color)  for  industrial,  educa- 
tional or  documentarv'  films,  theatre  or  tv  com- 
mercials, live  or  filmed  tv  productions;  shoot  to 
order  in  16  or  35mm;  educational  film  depart- 
ment. 

THE  DASHIEIL  FILM  LIBRARY 

725  N.  Seward  St.,  Holh-wood,  Calif.  90038 
Phone:  HO  2-6001  AC:  213 

Doris  Dashiell,  Owner 

Services:  color  stock  film  in  3.5 ;'16mm  from  world- 
wide sources  available  for  motion  picture,  tv, 
commercial   and  industrial  producers. 

FOTOSONIC,   INC. 
15  VV.  64th  St.,  New  York,  N.Y.  10036 
Phone;  J U  6-03.55  AC:  212 

Scr\ices:  35  16mm  .stock  shots  in  color  &  black 
&  white,  catalog  available;  stock  shots  to  order; 
research. 
(sec  complete  listing  under  Editing  Services) 


SHERMAN    GRINBERG    FILM   LIBRARIES,    INC. 
1040  N.  McCadden  PI.,  Hollywood,  Calif. 

9003S 
Phone:  464-7491  AC:  213 
630  Ninth  Ave,  New  York,  N.Y.  10036 
Phone:  765-5170  AC:  212 

Shennan  Grinberg.  Owner 

Bernard  Chertok,  Vice  President   (A'.Y.) 

Services:  color  and  black  &  white  newsreel  and 
production  libraries  of  Columbia  Pictures,  Allied 
Artists,  Patlie,  ABC  and  Paramojint  Ncwsreels. 
(ABC  Newsreel  now  shooting  exclusively  in 
16mm  color.) 


STOCK   SHOTS,   INCORPORATED 
333  West  52nd  St.,  New  York,  N.Y.  10019 

Phone:  JU  2-6185  AC:  212 

Maurice  Zouary,  contact 

Services:  libraries  include  NBC  Ne%vs,  National 


;TS)EK  SKliT  Lli^^^il 


STOCK  SHOTS,  INCORPORATED: 

Association  of  Manufacturers,  Miles  Library, 
Fihns  for  Industry  Color  Library,  also  various 
production  libraries. 

STOCK   SHOTS  TO   ORDER,   INC. 

550  Fifth  A\e.,  New  York.  N.Y.  10036 
Phone:   CI  6-1626  AC:   212 

R.  A.  Phelan,  President 

H.  C.  Miller,  Vice  President 

Anthony  Brook,  Secretary 

Services:  stock  film  library  in  16  and  35mm,  color 
and  black  6c  white;  also  shoot  material  to  order 
(rear  projection  plates,  inserts.  inter\'iews,  tv 
commercials,  etc.);  location  filming;  editing  fa- 
cilities. 


UNITED  AIR  LINES  (Publicity  Department) 

626  \Vilshire  Blvd.,  Suite  804, 
Los  Angeles,  California  90017 

Phones:   482-3620   AC:    213   (Los   Angeles); 
922-5225  (New  York  City);  726-5500 
(Chicago);  737-6830  (Washington,  D.C.) 

Services:  stock  footage:  jet,  piston,  historical,  in- 
flight, airport  scenes;  catalogs  available. 


CONSOLIDATED   FILM   INDUSTRIES 
Title  &  Optical  Division 
959  Seward  St..  Holh-vvood,  California  90038 
Phone:   (213)  462-0881  Telex:  06-74257 
Cable:   CONSOLFILM 

Dale  Tate,  Manager,  Title  &  Optical  Division 

Services:  animated,  hand-lettered  and  photo- 
composed  motion  picture  titles;  titles  for  tele- 
vision, filmstrips,  slides;  typographic  consulta- 
tion. 

(see  complete  listing  under  Film  Laboratories) 

CREATIVE   ARTS   STUDIO,   INC. 
814  H  Street.  N.W  ..  Washington,  D.C.  20001 
Phone:  737-0302  AC:  202 

Services:  animated,  hand  lettered,  hot  press  titles 

for    motion    pictures,    tv,    graphic    presentations, 

slides. 

(see  complete  listing  under  Animation  Services) 


TFOTTLiS  Fii 


FILM  EFFECTS  OF  HOLLYWOOD 
1153  N.  Highland  Ave,  Hollwood,  Cal.  90038 

(see    complete    listing    under    Effects iOpticals) 


HOT  PRESS  COMPANY 
2  \\.  46th  St.,  New  York,  N.Y.  10036 
Phone:  Circle  5-63,50  .\C:  212 

Bud  Wyckoff.  Bob  Foster 

Services:  color  typography  for  film  titles,  slides, 
filmstrips,  flip  cards,  comps.  short  runs. 


KNIGHT   STUDIO 
159  E.  Chicago  Ave.,  Chicago,  111.  60611 
Phone:  SU  7-5069  AC:  312 

Date  of  Organization:  1942 

Ivend  H.  Krohn,  Owner,  Manager 
.Arthur  F.  Krohn.  Sales  Manager 

Services:  hot  stamping  of  motion  picture,  slide- 
film  and  slide  titles  in  b&w  and  color.  Production 
of  presentations  and  typographic  consultation  and 
service. 


KNIGHT  TITLE  SERVICE  OF  NEW  YORK 
145  West  45th  St.,  New  York,  N.Y.  10036 
Phone:  CO  5-2080  AC:  212 

Year  of  Organization:  1938 

George  .\.  Mayer,  President 
John  O'Connor,  Vice  President 

Services:  Professional  typographers  and  hot-press 
craftsmen  for  motion  pictures,  filmstrips,  presen- 
tations, art  overlays,  comprehensives  and  produc- 
tion proofs,  More  than  1000  alphabets.  C  &  P, 
Kensol,  Kraus  and  Vandercook  presses. 

KEITH  LaBAR 

179  N.  Martel  A\e.,  Los  Angeles,  Calif.  90036 
Phone:  WE  4-1126  AC:  213 

Services:  printed  motion  picture  titles. 


PILGRIM  FILM  SERVICES,  INC. 

2502  50th  .\ve..  Tuxedo,  Hyattsville,  Man-land 
Phone:  773-7072  AC:  301 

(see  complete  listing  under  Animation  Services) 


0 


QQ   MOTION   PICTURE 
AND   TELEVISION   TITLES 
247  W .  46th  St.,  New  York  Cit>,  .N.  Y.  10036 
Phone:  CI  7-2126  AC:  212 

Date  of  Organization:  1915 

lr%ing  Sheib,  Siiprrtiwr 

Julius  Eisenberg.  Production  Manager 

Edward  Dillman,  Layout 

Clyde  Strohsahl,  Art  Director 

Ser\ices:  main  and  credit  titles,  printed  or  hand 
lettered  and  photographed.  ;irt\vork,  for  anima- 
tion, television,  slides,  supers,  flips.  Filmstrips  — 
complete  or  any  part  thereof.  Hot  press  equip- 
ment with  3000  fonts  of  tvpe  on  premises  for 
printing  in  white  or  color  on  clear  cells,  cards  or 
coloraid.  Rapid  deliver,-  of  titles  on  cards  or  film 
and  also  slides  for  industrial  or  TV  use  including 
all  artwork  and  lettering. 

TITLE-CRAFT 

1022  Arg>Ic  St.,  Chicago.   III.   60640 
Phone:  BA  8-4S2I    AC:  312 

Boots  Soice,  Owficr 

Ser%'ices:  titles  for  8mm-16mm  film  and  2x2 
slides. 


LEADING  FILM  TAPE  PRODUCERS  LOOK  TO  THESE  PAGES  FOR  ACCURATE  AND  COMPLETE  DATA 


SERVICE  BUYER'S  GUIDE 


\HUIhl  FDii  $imm[ 


CONSOLIDATED  FILM   INDUSTRIES 
Fllmstrip  Dept.,  Title  &  Optical  Division 
959  Seward  St.,  Hollywood.  California  90038 
Phone:  (213)  462-0881  Telex:  06-74257 
Cable:  CONSOLFILM 

Dale  Tate,  Manager,  Title  &  Optical  Division 

Services:  rephotographing  of  transparencies,  flat 
art  (renection  cop\),  overlaid  material,  small  di- 
mensional objects,  to  create  filmstrip  negative. 

(see  complete  listing  under  Film  Laboratories) 

Cinematography:   Filmstrips 

CREATIVE  ARTS  STUDIO,  INC. 
814  H  St..  N.W.,  Washington,  D.C.  20001 
Phone:  737-0302  AC:  202 

Services:   Three  Oxberry  camera  stands;   scripts, 

art  and  sound;  promotion  and  distribution. 

(see  complete  listing  under  Animation  Services) 

Cinematography:   Motion   Pictures 
BECKETT  MOTION  PICTURE  EQUIPMENT  CO. 

1025  N.  McCadden  Place.  Hollywood. 

California  90038 
Phone:     465-7141  AC:  213 

Charles  Beckett,  President 
John  P.  Beckett,  Vice  President 

Senices:  Camera  and  lighting  equipment  as  well 
as  professional  crews  needed  for  a  production. 
Sound  stage. 

TOM  WILLARD  CINEMATOGRAPHY 

25  West  43  St.,  New  York.  N.Y.   10036 
Phone:  564-0144  AC:  212 

Date  of  Organization:  1962 

Thomas  W.  Willard,  Owner 

Ser\ices:  specializes  in  motion  picture  photog- 
raphy, including  provision  of  crew,  equipment, 
film   and  laboratorv   processing. 

Producer  Services  &  Rentals 
ROSSGAFFNEY,  INC. 
21  W .  46th  Street,  New  York,  N.Y.  10036 
Phone:  JU  2-3744  AC:  212 

Year  of  Incorporation:   1955 

Angelo  Ross,  President 

James  Gaffney,  Vice  President 

Services:  jjroducers  service  organization  supply- 
ing preproduction  and  post  production  services: 
film  editing,  music  library,  sound  effects,  equip- 
ment rental.  Editing  rooms,  sound  studio  for 
transfers,  mixing,  reversing  interlock  up  to  12 
tracks. 


PRODUCERS  RENTAL  CORPORATION 

21  West  46th  St..  New  York,  N.Y.  10036 
Phone:  CO  5-2918  AC:  212 

Francis  Romero,  President 

Ralph    Pardula,    Secretary /Treasurer 

Services:  Rental  of  cameras,  lighting,  sound, 
microphones  and  all  location  equipment.  Also 
rent  a  complete  line  of  editorial  equipment. 


Stage  Rentals:  Southeast 

STUDIO   CITY,   INC. 

N.E.    151st    St.    &    19th    Ave..    North    Miami. 

Florida 
I'hone:  949-3544  AC:  305 

David  L.  lirad\ ,  Chairmun  oj  Hoard 
.■\ruokl  ().  Leeds,  President 
Paul  L.  jacobson.  Executive  V.  P. 
in  charge  oj  production  (.WC). 
Costel  H.  Grozea,  Head,  Special  Effects 
Robert  Denime,  Public  Relations  Director 

Facilities:  Two  large  sound  stages  (125  x  80-feet 
w;40-ft.  ceilings);  one  has  dry  pit  30  x  30  ft.; 
one  with  wet  pit,  IS  x  4  ft.  for  miniature  water 
sequences.  Main  stages  flanked  by  modern  execu- 
ti\'e  office  suites;  conference  room;  rehearsal 
room;  dressing  and  wardrobe  rooms;  makeup 
and  hair-dressing  depts.;  camera  room  and  dark- 
room. Two  smaller  stages;  one  measuring  80  x 
40  feet  with  30-foot  ceiling;  has  permanent 
"eye"  for  backgroimds.  Studio  City  area  has 
Capital  Film  Laboratories  facility  adjacent.  New 
York  office  recenth'  opened  with  Paul  L.  Jacob- 
son  in  charge  (see  Red  Book). 

Stage   Rentals:  Southwest 

STAGE  2 
5642  Dyer,  Dallas.  Texas 
Phone:  EMerson  3-0154  AC:  214 

Facilities:  Stage  2  is  a  new  6,500  square-foot,  air- 
conditioned  film  production  facility  with  a  .5,000 
sq.  ft.  air-conditioned  sound  stage.  2,400  amps  of 
electiical  power;  complete  lighting  facilities. 
.Available  to  motion  picture  producers  on  a  rental 
basis,  with  or  without  16  and  35mm  camera 
equipment  and/or  technicians.  Stage  2  has  its 
ouii  adjacent  warehouse  facilities  for  set  con- 
struction, special  effects,  prop  storage  and  shops 
as  well  as  an  adjacent  private  parking  lot. 

Ownership:  principals  of  Stage  2  are  all  executives 
of  Bill  Stokes  Associates,  Inc.  although  the  new 
facility  has  been  organized  as  a  separate,  closed 
corporation.  Talent  listings  in  area  readily  avail- 
able. 

Stage   Rentals:   Hollywood 

RAMPART  STUDIO 
2625  Temple  St.,  Hollyw  ood,  Calif.  90026 
Phones:  385-3911;  383-7205  AC:  213 

Date  of  Organization:   1954 

W.  T.  (Ted)  Palmer,  Studio  Manager 

Facilities:  full  Hollvwood  production  services 
(synch  stage  sequences,  etc.)  on  sub-contract  to 
business-film  producers.  Studio  rental  (The  Par- 
thenon and  Wolff  stages)  and  contract  crews. 


TV  &  FILM  PRODUCTION  CTR.  STUDIOS 

3805  W.  Magnolia  Blvd.,  Burbank,  Cal.  91505 
Phone:  845-3709  AC:  213 

Jack  Rourke,  Otvner 

Fred   Fuld,  Jr.,   Treasurer 

Joan  Lane.  Secretary 

Merle  Kinne\'.  Production  Mgr. 

Services:  service  center  for  producers  of  indus- 
trials, commercials,  educational  films,  etc.  16mm 
dubbing,  transforming,  recording  air  conditioned 
sound  stage,  editing  room,  projection  rooms, 
music  scoring  library.  16/3.5mm  Magnasync  re- 
corders, Ampex  Vi",  with  Amega  Engineering 
post-sync  looping  system  for  dubbing.  -Auricon 
cameras,  Mole-Richardson  lighting  efjuipment. 


ASHLEY  FAMOUS  AGENCY,  INC. 

1301  6th  Ave.,  New  York.  New  York  10019 
Phone:  956-5800  AC:  212     Cable:  ASHFAME 

Ted  Ashle\',  President 

Rodger   H.    Hess,    Director,    Ituhistriat   Die. 

Services:  Superimposing  producer  clients  from  the 
field  of  feature  films.  TV  series  and  Broadway 
onto  the  production  of  industrial  films,  sales 
presentations,  etc. 

FIFI   OSCARD   AGENCY 

18  East  48th  St.,  New  York,  N.Y.  10017 
Phone:  421-4650  AC:  212 

Fifi  Oscard,  Head 
.Martin   Gage,   Peter   Sherlock,    Sybil 
Trent,  Lowell  .Matson,  Associates 

Services:  Casting  consultants  and  artists  and  au- 
thors' representatives  for  stage,  films  and  tele- 
vision —  representing  performers,  announcers, 
narrators,  directors,  choreographers,  writers  and 
designers. 

T^MIL^TBM  @F  FflLiS" 

AUDIOVICENTRO 

Rio  Panuco  116,  Mexico  5.  D.F.,  Mexico 
Phones:  14-68-14;  25-40-78 
Cable:  Audiovicentro 

Date  of  Organization;  1956 

Dr.   David   Grajeda,  President i  Director 

Services:  translation  of  Latin-American  versions 
of  business,  educational,  religious  and  television 
films;  documentaries  and  commercials.  Facilities 
for  optical  and  magnetic  recording  and  titles. 


FOREIGN  LANGUAGE  SERVICE  COMPANY 

(Cinema  Service  Division) 
7046  Hollywood  Blvd.,  Los  Angeles.  Cal. 

90028 
Phone:  HO  7-5128/9  AC:  213 

.\lbert  J.  Amateau,  President 
Paul  Harris,  Vice  President 
.Alex  B.  Taranto,  Vice  President 
Bekita  Amateau,  Secretary /Treasurer 
Marianne  Ahlborg,  Manager 

Services:  Translations  and/ or  adaptations  in  any 
language  of  scripts  or  stories  for  motion  pictures, 
slide  films  or  commercials,  edited  to  fit  narration 
or  lip  s\nchronization.  Re-writing  of  existing 
English  scripts  or  stories  to  fit  particular  foreign 
markets.  Recording,  editing,  mixing  and  dubbing. 
Narrators,  voices,  directors  and  editors  for  any 
language.  Negative  and  print  of  foreign  version 
upon  request.  Commercial  translation  service 
from  an\-  technical  manvuds,  parts  catalogues, 
brochures,  advertising  material,  legal  documents 
and  contracts.  Proofreading  and  correction  of 
gallevs.  Foreign  market  consultation  ser\ice,  lan- 
guage films  and  distribution  of  industrial,  docu- 
mentary, public  relations  or  business  films. 

MARIO   NOVIELLO 
3911  Cole  Ave.  103,  Dallas,  Texas  75204 
Phone:  LA  8-7705  AC:  214 

Services:  Foreign  language  translation  and  narra- 
tion in  Italian,  French  and  Spanish.  Full  sound 
recording  and  screening  facilities. 


96 


BUSINESS  SCREEN 


liiiTT^PESiT^^ISFK 


A  V  CORPORATION 
2518  North  Blvd..  Houston,  Texas  77006 
Phone:  JA  ;)-6701  .AC;  713 

Senices:  Videotape  transfer  to  IBinui  and  8mm 
magnetic-  or  optical  sound,  (see  complete  serv- 
ices under  Film  Laboratories.) 

ACME   FILM  AND   VIDEOTAPE 

LABORATORIES,   INC. 

1161   N.  Highland  Ave.,  Hollywood,  Calif. 

90038 
Phone:  HO  4-7471  AC:  213 

Videotape  Services:  35  and    Ifimni  tape  transfer 
to  film,   film   to   (ape.  editing,   viewing,   black  & 
white  or  color. 
(Sec  complete  listing  under  film  laboratories) 

VIDEOTAPE  CENTER 
(Videotape  Productions  of  New  York,  Inc.) 
101  West  67th  Street,  New  York,  N.Y.  10023 
Phone:  TR  3-5800  AC:  212 

Date  of  Organization:   1958 

John  B.  Lanigan,  President 

George  K.  Could,  Exec.  Vice  President 

Thomas    Tausig,    Vice    President.    Director    of 

Pronramminp, 
Niithan   Weiss.   Treii.'mrer 
William   Boyd.  Controller 
Edgar  A.  Grower.  Director  of  Coniw.  Sales 
Charles   Holden.   Director  of  Production 
losepli  DiBuono.  Director  of  Creative  Dev'l 
Joseph  .\.  Conte.  .Aditfi.  Public  Relation.^ 

Director 
Wilbur  Roth.   Director  of  Creative  Services 

Services:  T\'  commercials  and  shows  black  & 
white  and  color.  Three  fully-equipped  ground 
Ie\el  studios  or  on  location.  Professional  personnel 
and  high  hand  color  recorders  to  produce,  edit 
and  duplicate  black  ,ind  white  or  color  commer- 
cials. Film  transfers  to  tape,  piggybacks,  etc.  24 
hour   tr.iffic   depiirtmeut   service   ;dl   T\'  station. 

ISEFiT^IlTOls 


Film   Insurance 

Soul  Kornreich  &  Sons,  Inc. 
Pan  Am.  Bldg..  200  Park  Ave.,  New  York,  N.Y. 

10017 
Phone:  TN  7-77.30  AC:  212 

Siiul  Kornreich.  President 

Matthew  R.  &  Mortim  A.  Kornreich,  V.P.'.s 

.Services:  film  insurance;  specialists  in  all  forms 
of  insurance  for  t\'  and  film  producing  companies. 

Film  Salvage 

Film  Salvage  Company 
3602  S.  Crenshaw    Blvd..  Los  Angeles.  Cal. 

30016 
Phone:  731-2349  AC:  213 
Cable:   FILMSCRAP 

Jan   Friedman.   President 
Barrv-  M.  Stultz.  Exec.  Vice  President 
LawTence   M.    Friedman.  Western   Plant   Mgr. 
Lonnie  M.   .Mien.  Eastern  Plant  .\fgr. 

Services:  Purchase  all  t\pes  scrap  film;  sell  re- 
claimed magnetic  film  and  used  reels  and  cases; 
certificate  of  destruction  of  film  upon  request. 


Theatrical   Livestock 

Chateau   Theatrical    Animals,    Inc. 
608  W  .  4Sth  St.,  New  York,  N.Y,  10036 
Phone:  Circle  6-0520;  Cable:  CHATHEAT 

Frederick  E.  Birkner,  President 
Gloria  A.  Stoesser.  Vice  President 

Services:  suppliers  and  trainers  of  theatrical  live- 
stock. Animal  drawn  vehicles.  Livestock  vans; 
low  bed  trailers  for  hauling  wheeled  stock.  Op- 
er:ite  f;inn  and  warefiouse. 


PARK  AVENUE  SCREENING  CORP. 

445  Park  Avenue.  New   York.  N.Y.   10016 
Phone:  581-7876  .\C;  212 

Sylvia  Ba.\t,  Manager 

Services:  42-scat  theater  for  16  and  35mm;  ele- 
vated stage  for  demonstrations,  meetings,  audi- 
tions, etc. 

PREVIEW  THEATER,  INC. 
1600  Broadway.  New  York.  N.Y.  10019 
Phone:  CI  6-0865  AC:  212 

William  !i.  Gullette,  Pre.tidenI 
Mort    Hartung, 

Services:  screening  rooms  and  editing  rooms  fur 
16mm  and  35mm.  Optical,  magnetic;  interlock; 
film  stor;ige  vaults.  Rental  of  editorial  equipment; 
repair   department    for  editorial   eciuipment. 

JOHNNY  VICTOR  THEATER 

RCA    Exhibition    Hall.   40    W.    49th    St..    New 

York,  N.Y.  10020 
Phone:  MU  9-7200  AC:  212 

Miss  Madeline  B.   Matterson,  Secretary 

Services:  screening  room  for  film  preview. 

Film   Research:   Data 

OLYMPIC  FILM  SERVICE 
471   West  21st  St.,  New  York,  N.Y.    IdOll 
Phone:  675-0211  AC:    212 

Walter  J.    Carroll.   President 

Phil  Gisses.  Business  Manager 

Nancv'  Farrell.  Fitnifax  Research  Director 

Roger  Texier.  .A-V  Book  Sales 

Josephine  McDonald.  Publications  Coordinator 

Services:  Audiovisual  consultants  and  agents  for 
visual  aids  in  business  and  education;  researcli 
.■md  reference  librarv.  film  inspection,  editing, 
art  work  and  transparencies,  motion  picture  pro- 
duction; film  library  maintenance  and  distribution. 
Publishers  of  FilmFax  Profiles  and  FilmFax 
Digest  (data  sheets  on  available  films  from  all 
sources);  film  searches  and  bookings;  audio- 
visual text  and  reference  books  ( .\-\'  Book  Sales 
Division).  Specialties:  personnel  training,  busi- 
ness ecUication  and  sales. 


Entire  Contents  Copyright  1967 


* 


this  svTnboI  appearing  over  a 
listing  in  these  pages  indicates  that  display  ad- 
vertising containing  .-iddilional  useful  reference 
data  appe:us  in  otlier  pages  of  this  Buyer's  Guide. 


A  REFERENCE  GUIDE  TO 

Film  Writers 

A  LISTING  OF  CREATIVE  SPECIALISTS 
EXPERIENCED  IN  AUDIO-VISUAL  MEDIA 


ARMINGTON   &   MEISTER 
220  East  54th  St.,  New  York.   N.Y.    10022 
Phone:    (212)  MU  8-3909 

Date  of  Organization;   1960 

H.  F.  Armington,  Writer-Director 

1.  W.  Meister,  Industrial  P.  R.  Consultant 


JOHN   C.   BANCROFT 
5S55  N.  Sheridan  Rd.,  Chicago,  111.  60626 
Phone:  (312)  ARdmore  1-7747 


SHERMAN   BECK 
207  East  43rd  St.,  New    York,  N.Y.   10017 
Phone:  (212)  O.Xford  7-1459 

Date  of  Organization:   1947 

LESTER  S.   BECKER 

11    Coh    Drive.    W  estport.   Conn.   06880 
Phone:    (2031   226-0300 

Lester  Becker,  Writer-Director 

WILLIAM  BERNAL 

203  Glen  Ave.,  Sea  Cliff,  L.I.,  N.Y.    11579 
Phone:    (516)   OR   6-1664 

Date  of  Organiz;ition;    1946 

William  Bemal,  Writer-Producer 


SPENCER  BOSTWICK'S  PLANFILM,  INC. 
3212  "O"  Street,  N.W.,  Washington.   D.C. 

20007 
Phone:  (202)  337-2181 

Date  of  Organ  iz;ition;   1958 

Spencer  Bostwnck,  Owner— Head.  Script 

Production  and  Storyhoard  Services 
Susan    Eli/;ibeth    Johnson.    Editorial    As.iistant 


RICHARD  W    BRUNER 
172  Highkuid  Ave.,  Ridgewood.  New  Jersey 

074.50 
Phone:  <20l)  447-1261 
New  York  Phone:  (2121  688-2015 

Date  of   Organiz.aKon:    1963 


JACK   BURNEY 
4140    .Armv    St.,   San    Francisco,   California 

94131 
Phone:  (415)  647-7539 

Date  of  Organi/atinn:   19.59 


COE-PEACOCK,   INC. 
C.ovcmor's    House.    8400    Wisconsin    Ave., 

Washington,  D.C.  20014 
Phone:  (301)  6.56.5240 

Date  of  Organization;   1961 

LowTV'  N.  Coo,  Jr.,  Partner 
Clifford  L.  Peacock,  Partner 

Detailed  Listings  of  Experienced  Film  Writers 
Are  Also  Published  in  the  Production  Review 


SERVICE  BUYER'S  GUIDE 


»r 


Your  Reference  Guide  to 

FILM  WRITERS: 


(CONTlN'l'ED   FROM    THF    PRECEDING    PAGE   97) 

DEAN   COFFIN   &  ASSOCIATES 
7261  Holh-ivood  Blvd.,  Hollvwood,  Calif. 

90046 
Phone:  (213)  876-8979 

Date  of  Organization:   October.   1965 

Dean  Coffin,  Executive  Aixociate 
\V.  D.  Coffin.  Office  Manager 
Robert  A.  Tliom,  Midwest  Associate 
C.  0.  Alderson,  Research 


TED   DE  ALBERICH 
U  Yarmouth  Kd.,  Chatham,  New  Jersey  07928 
Phone:  (201)  635-8678 

Ted  de  Alberich,  Writer-Director 


LEE  DAVIS 
6311  Saddle  Tree  Drive,  Alexandria,  Virginia 
22310  Phone:    (703)   971-4088. 

Date  of  Organization:    1965 


EDITORIAL  SERVICES,   INC. 

1276  A\est  Tliird   Street,  Cle\eland,   Ohio 

44113 
Phone:  (216)  TOwer  1-4577 

Date  of  Incorporation;   1952 

William  D.  Ellis,  President 


JANE  FITZ-RANDOLPH 
1845  Bluebell  A^e.,  Boulder,  Colorado  80302 
Phone;    (303)   422-4436 

Date  of  Organization;  19.59 


DON  FRIFIELD 
55  West  42nd  St.,  New  York,  N.Y.  10036 
Phone:  (212)  565-5230 

Don  Frifield,  Writer-Director 


OEVESTE  GRANDUCCI 
P.O.  Box  1473,  St.  Thomas,  U.  S.  Virgin 

Islands,  00802  (Air  Mail,  please) 
Phone:   (809)  774-2770 

Date  of  Organization:  1946 


DWINELL  GRANT 

Solebur\-,   Bucks  Counts',  Pennsylvania   18963 
Phone:    (215)   297-5204 

Date  of  Organization:   1955 

Divinell   Grant,   Science  Writer  &   Anirnation 
Designer 

ROBERT   HECKER 

745  N.  Highland  Ave.,  HoUjAvood,  Cal.  90038 
Phone:  (213)  WE  7-1016 

Date  of  Organization:  1960 

An  Exclusive  Feature  for  Our  Subscribers 

•ir  These  complete,  carefiill\-edited  hsting  pages 
provide  the  film  producer  and  sponsor  with  a 
dependable  source  for  specializing  film  services. 


BRUCE  HENRY 
\  ictory    Heights,    Stone    Lake    2,    Wisconsin 

54876 
Phone:  865-3227  AC:  715 

(operates  from  mobile  travel  office  when  on 
assignment;  mail  to  Stone  Lake  address  is  for- 
warded.) 


THOM  HOOK  ASSOCIATES 
Fern   Farms,  N.A.P.O.,  Annapolis,  Md.  21402 
Phone:  (301)  757-1806 

Date  of  Organization ;  1965 

Thorn  Hook,  Writcr-Photographer-Editor 


CLARK   HOWAT 

8399  Topanga  Canyon  Bl\d.,  Suite  207A, 

Canoga  Park,  California  91304 
Phone:  (213)  887-6074 


CHARLES  E.  HUSTON 
7337  Beechwood  Drive,  Mentor,  Ohio  44060 
Phone:  (216)  255-3189 

Date  of  Organization:  1961 

Charles  E.   Huston,  Writer-Scripts  and  Lyrics 


PAUL  W.  JENSEN 

115  South  Benton  St.,  Palatine,  111.  60067 
Phone:  (312)  358-1137 

Date  of  Organization;  1963 

Paul  W.  Jensen,  Writer 

PHILIP  KALFUS 
1323  51st  Street,  Brooklyn,  N.Y.   11219 
Phone:  (212)  GEdney  5-1075 

ALEXANDER   KLEIN 

521   West   112th  St.,   New  York,   N.Y.    10025 
Phone:  (212)  AC  2-7634 

Alexander  Klein  &  Staff,  Writers 

DAN  KLUGHERZ 

48  Arrandale  Avenue,  Great  Neck,  New  York 
Phone:  (516)  HUnter  2-5737 

Dan  Klugherz,  Writer-Dircctor-Proditcer 

ED  KNOWLTON 

Box  368,  Charlton  City,  Massachusetts  01508 
Phone:  (617)  248-5886 

Date  of  Organization;    1963 

WAYNE  A.   LANGSTON 

2266  Howell  MiU  Rd.,  N.W.,  Atlanta,  Ga. 

30318 
Phone:  (404)  355-2422 

Wayne  A.  Langston,  Writer-Director 

PAUL  A.  IITECKY 

417   Maplewood   Avenue,   Springfield,  Pa. 

19064 
Phone;   (215)  543-7336 

Date  of  Organization:  November,  1966 

SUMNER  J.   LYON 
518-8th  Street,  Wilmette,  Illinois  60091 
Phone:  (312)  ALpine  6-1526 

Date  of  Organization;  1961 

Sumner  J.  Lyon,  Film  Writer-Consultant 


JOHN  K.  MacKENZIE 
957  Park  Ave.,  New  York,  N.Y.  10028 
Phone;  (212)  RE  7-4091 

Date  of  Organization:  1958 

JEANETTE   B.   MARSH 

1400  N.  Lake  Shore  Drive,  Chicago,  lU.  60610 
Phone:  (312)  WHitehall  4-4180 

Date  of  Organization;    1960 

Miss  Jeanettc  B.   Marsh,  Writer 


DOUGLAS  C.   McMULLEN  -  Script  Services 

16  Kellosg  Drive,  Wilton,  Conn.  06897 
Phone:  (203)  762-3145 

Date  of  Organization;  1960 

Douglas  C.  McMulIen,  Writer 

OSMOND  MOLARSKY 
P.O.  Box  6,  Sacramento,  California 
Phone:  (916)  922-6.563 

Date  of  Organization;  1946 

LAWRENCE  MOLLOT 

71  \\est  2.3rd  Street,  New  York,  N.Y.  10010 
Phone:  (212)  YU  9-1750 

Lawrence  Mollot,   Writer-Director 
Ceceille  Lester,  Associate 

BRUCE  MOODY 

372  Central  Park  \\  est.  New  York,  N.Y.  10025 
Phone:   (212)  UN  5-5278 

Date  of  Organization;  1961 

BYRON  MORGAN  ASSOCIATES,  INC. 

1025-33rd  St.,  N.W.  Washington,  D.C.  20007 
Phone:  (202)  333-5155 

Date  of  Organization:    1961 — Inc.:    1965 

Associated  with:  Gotham  Rhodes  Ltd.,  at  Co- 
lumbia Pictures  Corp..  438  Gower  St.,  Holly- 
wood,  California;   Biofilms,   Easton,   Mar>!and 

Byron  Morgan,  Writer 

Tony  Lazzarino,  Writer 

Pat  Morgan,  Research  Writer,  Film  Research 

EDWARD  R.   MURKLAND,  Writer 

27  Bank  Street,  Box  38,  New  Milford,  Conn. 

06776 
Phones;  (203)  EL  4-3301/5660 

Date  of  Organization:  1962 

NICK  NICHOLSON 
6222  Rex  Drive,  Dallas,  Texas  75230 
Phone;   (214)  EM  8-0903 


Date  of  Organization;  1957 


EDDIE  O'BRIEN  -  THE  WRITER 

67  Old  Highwav.  \A  ilton.  Conn.  06897 
Phone:  (203)  762-8400 


Date  of  Organization;  1960 


EARL  PEIRCE,  Scripts 
Blue  Mountain  Farm,   Blairstown.  N.J.  07825 
Phone:  (201)  362-6087 

Date  of  Organization:  1945 

Earl  Peirce,  Writer-Director 

Services:   Scripts  and  storvboards;  direction  and 
editorial  coordination.  {Contittued  on  next  page) 


98 


BUSINESS  SCREEN 


With  me  you'll  only  be  great. 


Add  us  and  be  SPECTACULAR! 


-^=- 


The  KooAK  Ektacraphic  Slide  Projector  rolls  off  your  slide 
presentation  smoothly  without  getting  in  your  way. 

It's  jamproof  on  remote  control,  jamproof  on  manual, 
jamproof  even  when  completely  unattended  on  automatic 
slide  changing  at  5-.  8-,  or  15-second  intervals. 

But  now  suppose  you  want  to  dazzle  your  audience.  You 
can  add  monaural  or  stereo  taped  sound  synchronized  to 
slides.  For  unattended  showings,  too.  if  you  want  it  that  way. 

Or  how  ahout  the  professional  touch  of  one  slide  fading 
or  lap  dissolving  into  the  next  slide— dramatizing  progression, 
or  just  to  add  impressive  cfTect?  A  new  slide  registration 
system  is  available  only  in  the  Ektacraphic  Slide  Projector. 

You  can  even  razzle-dazzle  your  audience  with  slides  thai 
show   simulated    motion-actually   demonstrate   flow   paths. 


directional  change,  progressive  and  regressive  action.  Also, 
with  synchronized  sound  and  unattended  performance  if  you 
like.  Kodak's  new  Carousel  Motion  Adapter  and  specially 
prepared  slides  make  it  happen. 

Lenses?  There's  a  size  for  room  or  hall,  including  zoom. 

Why  go  into  another  presentation  without  the  Kodak 
Ektacraphic  "■  Slide  System  pulling  for  you. 

To  see  one.  call  your  Kodak  Education.^1 
.Markets  dealer.  Or  write  for  pamphlets 
VI -10  and  V3-22  and  read  ahout  the  great 
showman  vou  can  be. 


EASTMAN   KODAK  COMPANY 
Rochester,  N.  Y.  14650 


^ 


Kodak 


NUMBER  7  •  VOLt'ME  28 


Your  Reference  Guide  to 

FILM  WRITERS: 


GILBERT  R.  PETERS,  JR. 

2909  Perrvsville  A>e.,  Pittsburgh.  Pa.  1.5214 
Phone:  (412)  322-3993 
I);«te  of  Organization:  1965 


LOUIS  ANTHONY  PETRONIO 

2104  Genesee  St.,  Utica,  New   York   13.502 
Phone:   (31.5)   732-4535 

Date  of  Organization:  1958 

Louis  A.  Petronio,  Writer  &  Catmraman 


STAN   PHILLIPS 

1060  Bannock  St.,  Denver,  Colo.  80204 
Phone:  (303)  534-6494 

Date  of  Organization:    1962 
Stanley  C.  Phillips,  Writer-Consultant 

HENRY   R.   POSTER   &   ASSOCIATES 

South  Farm  Road.  Port  Washington,  N.Y. 

110.50 
Phone:  (516)  PC  7-1310 

Date  of  Organization:  1961 

Henr\  R.  Poster,  Writer,  Director 
Joyce  Keys  Poster,  R.  N.,  Research 

HARRY   PRESTON 

1279  \V.  Forest  Ave.,  Detroit,  Michigan  48201 
Phone:   (313)   831-1786 

Date  of  Organization:    1952 

Harry  Preston,  Writer,  Director,  Producer 


RUTH   L.   RATNY 

70  E.  Walton  St.,  Chicago,  Illinois  60611 
Phone:   (312)   MO  4-5236 
Ruth  L.  Ratny,  Writer 

i 

LEON  S.   RHODES 
King  Road,   Brvn  Athvn,  Pennsvhania   19009 
Phone:   (215)  Wilson  7-4044 

Leon  Rhodes,  Design,  Scripts,  Direction 

M.  G.  RIPPETEAU 

1427  Church  St.,  Evanston.  111.  60201 
Phone:  (312)  UN  4-9043 

Date  of  Organization:  1959 

M.  G.  "Rip"  Rippeteau.  Writer,  A-V  Consultant 
Virginia  C.  Rippeteau,  Secretari/! Bookkeeper 


SCRIPTWRIGHTS  COMPANY,   LTD. 
135  West  50th  St.,  New  York,  N.Y.  10020 
Phone:  (212)  581-96.55 

Date  of  Incorporation:   1967 

David  Tavnton,  President  /Creative  Director 
Ed  Meyer,  Vice  Pres.l Accottnt  Supervisor 
N.  Modarres,  Head  Scrihe! Producer 
Hamie  Winston.  \st  Scribe 
Marge  Walker,  2nd  Scribe 


WILLIAM   L.   SIMON   FILM  SCRIPTS,   INC. 

2407'-j  Eye  St.  N.W .,  \\  ashington,  D.C.  20037 
Phone:  (202)  FEderal  3-7514 

Date  of  Organization:  1958 

William  L.  Simon,  Fi7ni  Writer 

New  York  Representative:  William  Morris 
Agency,  Leon  Memoli,  1350  Sixth  Ave., 
New  York,  N.Y.  Phone:  JU  6-5100  AC:  212 

RAY   SPERRY 

2332  Manchester  .\\enue,  Cardiff,  Calif. 

92007 
Phone:   (714)  7.5,3-7118 

Date  of  Organization;  1961 

Ray  T.  Sperry,  Writer 

GENE  STARBECKER,  Film  Builder 
475  Fifth  Ave.,  New  York.  N.Y.  10017 
Phone:  (212)  MU  3-1093 

Date  of  Organization;   1953 

Gene  Starbecker,  Writer-Director 
Steve  Stelean,  Researcher 
Rita  Franklin,  Secretary 

STARBECKER,  INC. 

8700  Manchester  Rd.,  Silver  Spring,  Md. 

20901 
Phone:  (.301)  587-8648 

Date  of  Organization:  1954 

J.  M.   Starbecker,  President 
Eugene  Nonnan  Starbecker,  M'riter-Dircctor 
Jerrv  Ward,  Marcia  Marlow,  Edward  Taishoff, 
Fredrica  Fox,  Associate  Writers-Researchers 
Irma  Einheber,  Secretary 

PETER  J.  STUPKA 

6980   Maple   Street,   N.W.,  Washington,  D.C. 

20012 
Phone:  (202)  RAndolph  3-6427 

Date  of  Organization:  1945 

DON   SWEET 

3402 — 15.3rd  Street,  Flushing,  N.Y.,  11354 
Phone   (212)   463-9095 


Date  of  Organization:  1963 


JOHN  TATGE 

322  East  34th  St.,  New   York,  N.Y.   10016 
Phone:  (212)  LE  2-3697 
Washington  Office:  Felton  Studio,   1830 
Jefferson  Place,  N.W.,  Washington,  D.C. 

20036 
Phone:  (202)  FE  8-4294 


Date  of  Organization;  1961 


ESKO  TOWNELL 
128  Sharrow  \  ale  Road,  P.  O.  Box  273 

Chem   Hill,  N.J.  08034 
Phone:   (609)  428-3722 


Date  of  Organization:   1964 
Esko  Townell,  Writer-Director 


y^  this  symbol  appearing  over  a 
listing  in  these  pages  indicates  that  display  ad- 
vertising   appears   in   other   pages   of   this    issue. 


FRAN  TUCKSCHER  AND  ASSOCIATES,   INC. 

711— 14th  St.,  N.W.  Washington,  D.C. 

20005 
Phone:   (202)  EXecutive  3-6664 

Date  of  Organization:  1955 

Fran  Tuckscher,  Writer-Director 
Ken  Nathanson,  Editorial  Supervisor- 
Researcher 

HOWARD  TURNER 
57   West  75th  Street,  New  York,  N.Y.   10023 
Phone:   (212)   TRafalager  3-3211 

DICK  UPTON 

418  S.  Fourth  Ave.,  LibertvTille,  Illinois 

60048 
Phone:   (312)  362-0174 

Date  of  Organization;  1960 

W.   J.   VAN   DE  MARK 

502  Linden  Place,  Cranford,  New  Jersey  07016 
Phone:    (201)   276-9649 

Date  of  Organization;  1962 

W.  J.  \'an  de  Mark,  Writer-Director 

BENJAMIN  S.  WALKER 

11317  Marcliff  Road,  Rock^ille,  Maryland 

20852 
Phone:  (301)  469-8998 


Date  of  Organization :  1963 


JOHN   L  WASHBURN 
261  Rockingstone  Ave.,  Larchmont,  N.Y. 

10.538 
Phone:  (914)  TEnnyson  4-8741 


Date  of  Organization:  1953 


HUGH   GORMAN  WHITTINGTON 

1216  Connecticut   .■Vvenue   N.W.,   Washington 

D.C.  20036 
Phones:   (202)   FEderal  8-6198;   EMerson 

2-7326 

Date  of  Organization:  1962 

Hugh  Whittington,  Scripts  &  Production  Work 

GEORGE  E.  WOLF 

18  West  45th  St.,  New  York,  N.Y.  100.36 
Phone:  (212)  YU  6-,5707;  (516)  HU  2-9173 

Date   of   Organization:    1948 

George  E.  Wolf,  Writer-Director 

PAUL  C.  WOODBRIDGE,  Writes 
Bragpatch  Scriptshop.  Upcountry 
\\'hite  River  Junction,  Vermont  05001 
Phone:  (802)  295-3400 

Date  of  Organization ;  1945 

Paul  C.  Woodbridge.  Writer-Consultanl 


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industry,  government  and  trade  groups,  etc. 
get  complete  factual  data  on  which  to  base 
important  buying  decisions  in  these  pages. 


100 


BUSINESS  SCREEN 


WHEN  TriiNGS  GET  R^aUY  HAiRY 


(oRaN/oiDTiivie) 


^^rEJ^' 


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YOU  NeeD  Trie  M9STC0ivlPieie~PR$»DUCeRS  SeRViCeS  iN  IHe  JbNGle 


16MM  SERVICES:  Color  negative,  positive,  ECO,  EF,  MS, 
processing  and  printing,  Kodachrome  release  printing,  optical 
or  contact  internegatives,  interpositives,  masters,  release 
printing,  additive  scene  to  scene  color  correction,  fades  and 
dissolves,  zero  cuts,  35  to  16  reduction  printing,  ink  edge 
numbering  16  or  40  frame.  Black  and  white  negative,  positive 
and  reversal  processing  and  printing,  optical  or  contact  dupes 
and  masters,  release  printing. 

SOUND  SERVICES:  All  recording,  rerecording,  dubbing, 
mixing,  interlock  projection,  transfer  facilities  (16,  35,  35/32 
RCA  royalty  free  equipment)  for  16mm,  35mm,  synchronous 
Vi"— stereo  or  monaural— either  studio  or  location. 

PRODUCERS  SERVICES:  Creative  editorial  of  action  and 
track,  conforming,  scoring  from  five  music  and  FX  libraries, 
original  scores,  creative  titling. 


^S» 


35MM  SERVICES:  Color  negative  and  positive  processing 
and  printing,  optical  or  contact  internegatives  and  interposi- 
tives, A  and  B  release  printing,  additive  scene  to  scene  color 
correction,  fades  and  dissolves,  zero  cuts,  16  to  35  blowup, 
ink  edge  numbering.  Black  and  white  negative  and  positive 
processing  and  printing,  optical  or  contact  dupes  and  fine 
grains,  release  printing. 

SPECIAL  EFFECTS:  16  or  35mm,  black  and  white  or  color, 
one  to  one  optical  printing,  reduction,  enlarging,  cropping,  re- 
positioning, skip  or  hold  frame  printing,  wipes,  fades,  dis- 
solves, etc.,  utilizing  Oxberry  bench  and  stand. 

MPEC  EQUIPMENT  DIVISION:  Rental  and  sale  of  profes- 
sional production  gear— cameras,  lighting  and  grip  equipment, 
sound,  editing;  studio  rental. 


MOTION  PICTURE  LABORATORY    ■    210  SEMPLE  ST  /  PinSBURSH.  PA.  15213  /  412-683  6300 


'J3fl 


AGFA-GEVAERT,  INC. 

275  North   Street,  Teterboro,   New 
Jersey  07608 
Phone:  (201)  288-4100 

Sales  Manager.  Professional  Cine 
Products.  Irwin  B.  Freedman. 

Atlanta 
F.  Cole,  1019-C  CoUier  Road,  N.W., 
.\tlanta.    Georgia;    Phone:    (404) 
35.5-7450 

Boston 

E.  Newman.  440  Totten  Pond  Rd., 
Waltham.  Mass.;  Phone:  (617) 
891-5430 

Chicago 
Al    Blais.    6601    N.    Lincoln    Ave., 
Lincolnwood.       Illinois;       Phone: 
(312)  CO  7-9100 

Cleveland 

6900    Granger    Rd.,    Independence, 

Ohio;  Phone:   (216)  524-3801 

Dallas 

lack  Gilbert.  1355  Conant  St.,  Dal- 
las. Texas;  Phone:  (214)  ME 
1-7290 

Denver 

R.  Bennett.  5225  East  38th  St., 
Denver  V.  Colo.:  Phone:  (303) 
388-9261 

Los  Angeles 
George  .\lexander,  Phil  Singer,  1025 
Grand    Central    Ave.,    Glendale, 
Calif.  91201.  Phone:    (213)   246- 
8141 

San  Francisco 
\V.    Hughes,    1485   Bayshore   Blvd., 
San      Francisco,      Calif.      94124; 
Phone:  (415)  DE  3-7569 

E.  I.  DU  PONT 
DE   NEMOURS  &  CO. 

Photo   Products   Department 

Wilmington,  Delaware  19898 

F.   B.   Astley,  Director,  X-ray  & 

Motion  Picture  Markets,  Sales 

Divviion 
M.  J.  Yates,  Plannins  &  Tech.  Serv. 

Asst.,  Motion  Picture  &  Aerial 

Markets 

Southeastern 
W.  M.  Springer,  Jr.,  District  Man^ 
ager.  C.  A.  Penr,  Jr.,  Field  Sales 
Manager,  1737  Ellsworth  Industrial 
Drive  N.  W.,  Atlanta,  Georgia 
30325,     Phone:     (404)     355-1230. 

Northeastern 
F.  G.  Headley,  District  Manager. 
W.  J.  Caimon,  Field  Sales  Man- 
ager, 380  AUwood  Rd.,  AlKvood 
Station,  Clifton,  New  Jersey  07012, 
Phone:  GR  3-4004,  WAtJcins  4-3100 
(for  N.  Y.  use).  Technical  Repre- 
sentatives: J.  N.  Bennett,  J.  T. 
Doughertv,  New  Y'ork,  N.Y.  Phone: 
(212)  971-4777. 

Midwestern  &  East  Central 
W.  D.  Baker,  District  Manager. 
D.  F.  Jones,  R.  E.  Nase,  C.  S. 
Gates,  FieW  Safes  Managers,  6161 
Gross  Point  Road,  Niles,  111.  60648. 
Phone:  (312)  222-50.50. 

Southwestern 
H.  B.  Ruble,  District  Manager.  J.  W. 
Blocher,    R.    A.    Falcinelli,    FicW 
Sales   Managers,   P.O.    Box    10486, 


REPRESENTATIVES    OF    THE    FILM    MANUFACTURERS         eastman  kodaK:  continued 


A  convenient  reference  listing  of  field  offices  and  technical 
specialists  for  these  leading  manufacturers  of  raw  film  stock. 


DU    PONT:   CONTINUED 

3120  Commonwealth  Drive,  Dallas, 
Texas  75247. 

Western 

M.  A.  Hatfield,  District  Maimger, 
L.  E.  Barron,  R.  E.  Wa\T\-nen, 
Field  Sales  Manas.ers,  7051  Santa 
Monica  Blvd.,  Los  Angeles,  Calif. 
90038.  Phone:  (213)  469-5147. 
Technical  Representatives:  R.  L. 
McCallister.  San  Mateo,  Calif., 
Phone:  Diamond  2-2822;  W.  A. 
Cushman,  W".  R.  Holm,  Los  Angeles 
District  Office. 

Washington,  D.C. 

A.  F.  Davis,  Manager,  415  Second 
St.,  N.E.  Wash.,  D.C.  20002. 
Technical  Representative:  F.  W. 
Gerretson,  Washington,  D.C.  Phone: 
(202)  547-3124. 

°  asterisk  appearing  over  a  listing 
on  this  page  indicates  advertise- 
ment elsewhere  in  this  issue. 


EASTMAN   KODAK  COMPANY 
Motion  Picture  and  Education 
Markets  Division 
General  Offices:  343  State  Street, 
Rochester,  New  York  14650 
Phone:  (716)  325-2000 

D.  E.  Hyndman,  General  Manager 

East  Coast 

K.  M.  Mason,  Sales  Manager,  200 

Park  Ave.,   New  York,  N.Y.   10017. 

Phone:    MUrrav    Hill    7-7080.    AC: 

212. 

Local  Distribution  Point: 

.5315     Peachtree     Industrial     Blvd., 

Chamblee,      Ga.      30005.      Phones: 

GLendale  7-5211/12/13.  AC:   404. 

Midwest 

J.  H.  Ma\Tiard,  Sales  Manager,  1901 
W.  22nd' St.,  Oak  Brook,  111.  60521. 


Color  film  is 


like  a  sandwich,  you  have  to  open 

it  up  to  find  out  what's  inside. 

That's  what  we  do  with  all  the  color  film  we  print  and 
process.  We  open  it  up  (electronically)  and  analyze  your 
exposure  of  the  red,  green  and  blue  emulsion  layers. 

A  precise  business?  Y'es,  but  the  results  are  worth  it 
because  this  information  is  used  in  liming  and  color  cor- 
recting prints  from  your  exposed  original. 

Next  time  you  need  color  laboratory  services  for  35,  16 
or  Super  8mm,  let  us  open  up  your  film  sandwich.  We'll 
put  it  back  together  so  you'll  never  know  the  difference  - 
except  you  will  have  a  better  product. 

Incidentally,  we  don't  let  our  technical  people  eat  sand- 
wiches on  the  job -they  might  spill  the  catsup  on  your 
film  and  goof  up  the  red  reading. 

Douglas  Film  Industries 

10  West  Kinzie  Street,  Chicago,  Illinois 
Area  Code  312  664-7455 

Member  Association  oj  Cinema  Laboratories 


Phone:  654-0200.  AC:  312. 
Local  Distribution  Point: 
6300    Cedar    Springs    Rd.,    Dallas, 
Tex.    7.5235.    Phone:    Fleetwood    1- 
3221.  AC:  214. 

West  Coast 

W.  L.  Farley,  Safes  Manager,  6706 
Santa  Monica  Blvd.,  HolK^vood, 
Calif.  90038.  Phone:  464-6131.  AC: 
213.  Local  Distribution  Point:  32.50 
Van  Ness  Ave.,  San  Francisco, 
California  94119;  Phone:  776-60.55 
AC:  41.5. 

Hawaii 

G.  A.  Stevens,  Sales  Manager 
1065     Kapiolani     Blvd.,     P.O.     Box 
1260      (mail),     Honolulu,     Hawaii 
96807.  Phone:   566-111  AC:   808. 

GENERAL  ANILINE 
&   FILM  CORPORATION 

140  W.  51st  St..  New  York,  N.  Y. 
10020 

Phone:  (212)  JU  2-7600 

R.  C.  Van  Winkle,  National  Mar- 
keting, Manager 

Hal  Jones,  Product  Line  Manager 

D.  E.  Fuchs.  P.  Telep,  J.  B.  Titcomb, 
Assistant  Product  Managers 

Regional  And  District 
Sales  Offices 

Northeastern  Region 
P.  J.  Daly,  Regiotml  Manag,er; 
J.  D.  Barry,  District  Manager,  140 
W.  51st  St.,  New  York,  N.Y.  10020. 
Phone;  (212)  |U  2-7600;  W.  F. 
Schlag.  District  Manager,  240  Uni- 
versity Ave.,  Westwood,  Mass. 
02091.  Phone:  (617)  329-1550;  H. 
P.  Christman,  District  Manager, 
4601  Lvdel  Rd.,  Cheverlv,  Md. 
20781  (Washington,  D.C.  District). 
Phone:    (301)    322-3130. 

Central  Region 
W.  D.  Hopkins,  Regional  Manager; 

P.  Stadler.  District  Manager,  42.55 
W.  Touhv  A\e..  Chicago,  111.  60646. 
Phone;  (312)  679-2300;  H.  W. 
Cost.  District  Manager,  Detroit 
Cincinnati  District,  12680  \\"est\vood 
Ave.,  Detroit.  Mich.  48223.  Phone: 
(313)  BR  3-8410;  E.  J.  Dower, 
District  Maimger,  Kansas  Cit>',  Kan- 
sas. 

Southern  Region 
P.  \'.   DeGraff,  Regiotml  Manager; 

J.  H.  Famham,  District  Manager, 
2925  Avenue  E  East,  P.O.  Box  68, 
.Arlington,  Tex.  76011;  Phone: 
(817)  CR  .5-4411;  L.  W.  Jennis. 
District  Manager,  1219  Williams  St., 
N.W.  Adanta,  Ga.  30309.  Phone: 
(404)  TR  6-0351. 

Western  Region 

W.  L.  Fagan,  Regional  Manager; 
P.  T.  McNaughton,  District  Man- 
ager, Los  Angeles  District,  525  E. 
Imperial  Highwav,  P.O.  Box  626, 
La  Habra,  Calif.  90631.  Phone; 
(213)  LA  6-6601;  W.  H.  Metzger, 
District  Manager.  206  Utah  Ave., 
S.  San  Francisco,  CaUf.  94080. 
Phone:  (415)  JU  9-6.500. 

Canada 

G.  F.  Ashmore,  Vice  President  & 
Sales  Manager,  Ansco  of  Canada 
Ltd.,  2403  Stanfield  Rd..  Cooks- 
ville,  Ontario.  Phone:  (705)  277- 
0381.         (Continued  on  page  110) 


102 


BUSINESS  SCREEN 


How  come  9  out  of  10  new  overhead  projectors 
come  factory-equipped  with  GE  Quartzline" 
lamps?  Must  be  because  nine  out  of  ten  manu- 
facturers know  how  good  QuartzHne'  lamps  are. 
Think  about  that  next  time  you  need  a  replace- 
ment. Send  for  our  free  1967  replacement  guide 
to  find  out  which  GE  lamps  fit  your  projectors. 


GENERAL 


ELECTRIC 


NUMBER  7  ■  VOLUME  28 


1*3 


MANUFACTURERS  OF  FILM  PRODUCTION  EQUIPMENT 


Motion    Picture 
Camera   Manufacturers 


0 


Allied    Impex   Corporation 
300    Park    Ave.,    S.,    New    York,    N.Y. 

10010.  (212)  GR   3-4710. 
U.S.  distributor  of   Bauer  cameras. 


0 


Arriflex  Corporation  of  America 

25-20      Brooklyn-Queens      Expressway 
West,  Woodside,  N.Y.  11377.  Phone: 
(212)  932-4040 
Branch:  826  N.  Cole  Ave.,  Hollywood, 

Calif. 
Sole  U.S.  distributor  of  Arnold  &  Rich- 
ter  motion  picture  equipment,  includ- 
ing Arriflex  16  and  Arriflex  35  cameras 
and  accessories. 


Bach-Auricon,    Inc. 
6910  Romalne  St.,  Hollywood,  Califor- 
nia  90038.   Phone:   (213)   HO   2-0931. 

Manufacturer  of  the  Auricon  line  of 
16mm  sound-on-film  motion  picture 
cameras  and  full  line  of  associated 
accessories. 


Cinema    Beaulieu 
921     Westwood    Blvd.,    Los    Angeles, 
Calif.    90024.    Phone:    (213)    477-8641 
and  155  W.  68th  St.,  New  York,  N.Y. 

U.S.  distributor  for   Beaulieu   motion 
picture  cameras. 


A   Convenient    Directory   of   Camera,    Lens,    Sound,    Lighting   &   Other 
Products   &    Accessories   Important   to   the   Producer   and    Laboratory 


Mitchell  Camera  Corporation 
686    West    Harvard    Street,    Glendale, 
Calif.  91204.  Phone:  (213)  CH  5-1088 

Agents:  Mitchell  Camera  of  New  York, 
Inc.,  521  Fifth  Ave.,  New  York  City. 
Vinten  Mitchell  Ltd.,  715  North  Circu- 
lar Road,  London  N.W.  2,  England. 
Nagase  &  Co.,  Ltd.,  3,  2-chome  Kobu- 
nacho,  Nihonbashi,  Chuoku,  Tokyo, 
Japan. 

Manufacturer  of  Mitchell  16,  35  and 
65mm  standard  and  high-speed  cam- 
eras for  special  requirements,  plus  all 
related  accessories. 

Paillard,  Incorporated 

1900    Lower    Rd.,    Linden,    N.J.    07036. 
Phone:  (201)  381-5600 

Representing  the  Bolex  line  of  16mm 
professional  motion  picture  cameras 
and  related  accessories. 


Bell  &  Howell  Company  { 

7100   McCormick   Road,   Chicago,   Illi- 
nois 60645.  Phone:  (312)  262-1600. 

Manufacturer  of  professional  motion 
picture  cameras  for  newsreel,  studio 
and  photo-instrumentation,  plus  re- 
lated accessories. 


Andre   Debrie   of   New   York 

432  West  45th  St.,  New  York,  New  York 
10036.  Phone:  (212)  586-3362 

U.S.  distributors  of  the  Andre  Debrie 
Sinmor  16mm  professional  motion  pic- 
ture camera. 


Eastman  Kodak  Company 

Motion    Picture  and   Education 

Markets  Division 

343  State,  Rochester,  New  York  14650 

Phone:  (716)  325-2000 
Manufacturer  of  the  Cine-Special  and 
new   professional   Reflex   motion   pic- 
ture cameras  and  related  accessories. 


Eclair  Corporation  of  America 

7262  Melrose  Ave.,  Los  Angeles,  Calif. 

90046.  Phone:  (213)  933-7182 
Distributors   of   the    Eclair    NPR    and 
related  motion  picture  camera  equip- 
ment and  accessories. 


F  &  B/Ceco,  Inc. 
315   West    43rd    St.,    New    York,    N.Y. 
10036    Phone:   (212)   JU    6-1420 

Exclusive  distributor  of  "Doiflex  16" 
— North  and  South  America 


Flight  Research,  Inc. 
P.    0.    Box    IF,    Richmond,   Va.   23201 

16mm,  35mm  and  70mm  multidata 
cameras;  70mm  space  camera  and  ac- 
cessories. 

D.  B.  Milliken  Company 
131    N.   Fifth   Avenue,   Arcadia,   Calif. 
91006   Phone:    EL  9-6691. 

16mm  photo-instrumentation  cameras 
High-speed  motion  picture  cameras; 
photo-instrumentation  accessories. 


Manufacturer    of    lenses;    optical    in- 
struments and   accessories. 


Pathe  Products,  Inc. 

153     Daboll     St.,     Providence,     Rhode 

Island.  Phone:  (401)  DE  1-5050. 
U.S.  Agents  for   Pathe  Societe  Com- 
merciale  et  Industrielle.  Pathe  Webo- 
M    16mm    reflex    professional    motion 
picture  cameras  and   accessories. 


Radiant-Pathe 

8220  N.  Austin  Ave.,  Morton  Grove,  Illi- 
nois 60053.  Phone:  (312)  478-9000 
New  Radiant-Pathe  Professional   DS8- 
BTL    (double    Super-8)    8mm    camera 

Specialized   Cameras 

Beckman  &  Whitley,  Inc. 
441    Whisman    Road,    Mountain   View, 
California   94040. 

Manufacturer  of  high-speed  and  pho- 
to-instrumentation equipment  and 
accessories,  including  both  framing 
and   streak  cameras. 

Benson-Lehner  Corporation 
14761    California   St.,  Van    Nuys,   Cali- 
fornia   91401 

16mm,  35mm  and  70mm  high-speed 
cameras  and  photo-instrumentation 
equipment. 


Edgerton,  Germeshausen  &  Grier, 

Incorporated 
160   Brookline  Avenue,   Boston,   Mass. 
02215.  Phone:  (617)  CL  7-9700. 

Underwater  cameras  and  accessories. 


0 


Fairchild  Camera  &  Instrument 
Corp. 

(Industrial    Products    Division) 

221     Fairchild    Ave.,    Plainview,    Long 
Island,  N.Y.  11803 
Phone:    (516)   WE    8-9600 

Aerial  cameras  and  aerial  reconnais- 
sance systems;  high-speed  motion 
picture  cameras  and  the  Fairchild 
8mm  sound  camera. 


Photo-Sonics,  Inc. 

820  South  Mariposa  Street,  Burbank, 
California  91506.  Phone:  (213)  VI  9- 
6251. 

16,  35,  and   70mm   high-speed   photo- 
instrumentation   cameras. 


Polaroid  Corporation 

119    Windsor    St.,    Cambridge,    Mass. 
02139 

Manufacturers  of  Polaroid  color  and 
b&w  still  cameras  and  related  acces- 
sory equipment  for  industrial  view, 
record  and  other  systems  applicable 
to  business  and  industry. 


Red  Lake  Laboratories 

2971  CorvIn  Drive,  Santa  Clara,  Calif. 

95051.  Phone:  (408)  739-3034 
Electronic  and  high-speed  cameras. 

3M  Co.  —  Photographic 

Equipment  &  Optical  Division, 

Wollensak  Plant 

850     Hudson     Ave.,     Rochester,     N.Y. 

14621 
High-speed    motion    picture    cameras 
and    photo-instrumentation    accessor- 
ies. 


Traid  Corporation 

777  Flower  St.,  Glendale,  Calif.  Phone: 
(213)  245-9393. 

High-speed  motion  picture  cameras 
and  photo-instrumentation  equip- 
ment. Other  cine  accessories. 


Lens   Manufacturers 


(also    see    Bell    &    Howell,    Kodak, 
Rank  and  other  listed  companies. 


0 


Arriflex  Corporation  of  America 

U.S.   distributor  of  Arnold   &   Richter 
lenses,  tripods  and  other  accessories. 


Elgeet  Optical  Company,  Inc. 

838  Smith  St.,  Rochester,  N.  Y.  Phone: 
(716)   BE   5-8080. 


Kollmorgan  Optical  Corporation 
347  King  Street,  Northampton,  Mass. 

Manufacturer  of  motion  picture  and 
television  lenses,  aerial  cameras  lens- 
es, and  other  optical  photo-instrumen- 
tation systems. 


Bausch  &  Lomb,  Inc. 

(Photographic  &   Industrial 
Optics  Department) 

72262   St.   Paul   St.,   Rochester,   N.  Y. 
14602.  Phone:  (716)  LO  2-3000. 

Manufacturer   of  optical    products   & 
lenses;  special  optical  systems. 


TIffen  Optical  Company 
71     Jane    St.,    Roslyn    Heights,    Long 
Island,  New  York  11577 

Optics-mirrors,  prisms,  windows,  vac- 
uum coatings,  photographic  filters. 


Carl  Zeiss,  Incorporated 

444  Fifth  Ave.,  New  York,  N.  Y.  10018 
Phone:  (212)  PE  6-6070. 

U.  S.  agents  for  lenses  and  precision 
optical  systems. 


Zoomar,  Incorporated 

55  Sea  Cliff  Avenue,  Glen  Cove,  N.  Y. 
11542  Phone:  (516)  676-1900.  In 
Hollywood:  (213)  465-2789 

Manufacturer  of  Zoomar  lenses;  op- 
tics for  TV  and  ITV,  camera  assem- 
blies for  photo-instrumentation. 


Sound   Equipment 


Amega  Corporation 

11817  Wicks  St.,  Sun  Valley,  California 

Manufacturer  of  Amega  Sound  Sys- 
tems for  the  motion  picture  industry. 

Ampex  Audio  Division 

401    Broadway,    Redwood    City,    Calif. 
94063.  Phone:  (415)  367-4151 

Manufacturer  of  professional  mag- 
netic tape  equipment  and  related  ac- 
cessories. 


Bach  Auricon,  Inc. 

(see  previous   listing  under  cameras) 

Manufacturer  of  sound-on-film  record- 
ing equipment  including  single  & 
multi-track  recording  on  prestriped 
16mm  film. 


Kudelski 

6,  ch.  de  I'Etang,  Paudex  —  Lausanne, 
Switzerland. 

Manufacturer  of  professional  portable 
lip-sync  tape  recorders  and  sound 
systems  including  the  Nagra  III. 


Magnasync/Moviola  Corporation 

5539   Riverton   Ave.,   North    Hollywood, 
Calif.  91601    Phone:  (213)  877-2791 

Manufacturer  of  professional  sound 
recording  equipment  and  sound  sys- 
tems; dubbers  and  interlocked  repro- 
ducers for  transfer  work,  assembly 
and  magnetic  mixing.  Also  profes- 
sional motion  picture  editing  (Movi- 
ola) and  TV  equipment. 


0 


this  symbol,  appearmg  on 
a  company  listing  in  these  pages, 
refers  to  informative  advertising  ap- 
pearing in  other  pages  of  this  Guide. 


104 


BUSINESS  SCREEN 


Lighting 

or 
power 

rental 
problems? 

YOU  CAN  HAVE 

What  you  need 
When  you  need  it 
Where  you  need  it 

Just  by 
calling 

JACK  A.  FROST 

The  largest  inventory  of 
lighting  and  power  rental 
equipment  in  the  nation 
and  Frost's  own  fast  fleet 
of  trucks  assure  it. 


JACK  A.  FROST 


234  Piquette  Avenue 
Detroit,  Michigan  48202 
3-^TR  3-8030 

COBO  HALL  OFFICE 

1  Washington  Boulevard,  Rm.  3143 

Detroit,  Michigan  48226 

WO  2  1255 

CANADIAN  OFFICE 
335  Horner 

Toronto,  Ontario,  Canada 
416  252  1115 


105 


NUMBER  7  •  VOLUME  28 


MANUFACTURERS   &   DISTRIBUTORS  OF   FILM   PRODUCTION   EQUIPMENT  IN  U.S.A. 


Sound  Equipment:  continued 

Precision    Laboratories 

Division  of  Precision  Cine  Equipment 
Corporation,  928-930  East  51st  Street, 
Brooklyn,  New  York,  11203  Phone: 
(212)  GL  1-1340. 

Manufacturer  of  sound  editing  equip- 
ment. 


RCA  —  Broadcast  & 
Communications  Products 
Division 
2700  W.  Olive  Ave.,  Burbank,  Cal.  91505; 
or  36   W.  49th    St.,   New   York,    N.Y. 
10020 
Front  &  Cooper  St.,  BIdg.  15-6,  Cam- 
den, New  Jersey  08102.  Phone:  (609) 
963-8000. 

Manufacturer  of  professional  record- 
ing and  reproducing  systems,  includ- 
ing the  RCA  PM-77  and  Unilock,  a 
complete  %"  sync  tape  system. 


Manufacturers   of   Lighting 
for  Studio  and   Location   Use 

Century  Lighting,  Inc. 
512  West  43rd  Street,  New  York,  N.Y. 
10036.   Phone:   (212)   CH   4-7050. 

Manufacturer  of  Lekolite  and  Fresne- 
lens  spotlights,  floodlights  and  scoops 
and  a  variety  of  striplights;  many 
other  related  accessories. 


0 


Reevesound  Company,  Inc. 

15    Great  Pasture  Road,  Danbury,  Conn. 
06810 

Manufacturer  of  Reevesound  record- 
ers for  optical  and  magnetic  motion 
picture  sound  track  recording. 


Stancil-Hoffman  Corporation 

921    North    Highland    Avenue,    Holly- 
wood,  Calif.   90038.    Phone:   (213)    HO 
4-7461. 

Manufacturer   of    magnetic    tape    re- 
cording equipment. 


Westrex  Company 

(Division   of   Litton    Industries) 
6701     Vantel    Avenue,    Canoga    Park, 
California 

Manufacturer  of  sound  recording  and 
cutting  equipment. 

Camera  Tripods  &  Pan  Heads 


F  &   B/Ceco,   Inc. 

315    West    43rd    St.,    New    York,    N.Y. 
10036.   Phone:   (212)   JU   6-1420 

Manufacturer  of  "PRO  JR"  line  of 
tripods,  dollies,  triangles  and  acces- 
sories. 


Quick-Set,   Inc. 


8121   North  Central  Park  Avenue,  Sko- 
kie,  Illinois.  Phone:  (312)  OR  3-1200. 

Manufacturer  of  full  line  of  tripods, 
pan  heads,  stands,  dollies,  and  mobile 
instrument  positioning  equipment. 


Naren  Industries,  Inc. 
2104    North    Orchard    Street,    Chicago, 
III.   60614.    Phone:    (312)    DE    7-0446. 

Manufacturer   of    lighting    equipment 
and  related  accessories. 

Nova,  Division  of  Ascor 
25-15   50th    St.,   Woodside,    New   York 
11377.  Phone:  (212)  932-4040 

Professional   lighting  equipment. 


ColorTran  Industries 
(A  Berkey  Photo  Company) 
1015   Chestnut  Street,   Burbank,  Cali- 
fornia 91502.  Phone:  (213)  843-1200 

Specializes  in  the  manufacture  of 
high-intensity  light  sources  and  sys- 
tems, systems  for  explosion-proof  at- 
mospheres; absorbing  and  reflecting 
heat  filters  and  other  accessories. 


TA  Manufacturing   Corporation 

Cinema  Products  Division 
4607  Alger  Street,  Los  Angeles,  Calif. 
90039.  Phone:   (213)  CH  5-3748. 

Manufacturer    of   Thomas    fluid    pan 
heads. 


General  Electric  Company 

Lamp  Division 
Nela   Park,  Cleveland,  Ohio  44112 

Manufacturer  of  the  Portable  Cinema 
Light  and  many  other  types  of  lighting 
equipment   and   accessories. 


J.  G.  McAllster,  Inc. 

1117   N.  McCadden   Place,   Hollywood, 
Calif.  90038  Phone:  (213)  HO  3-3253. 

Bardweil  &  McAlister  lighting  equip- 
ment, generators;  both  sales  and 
rentals. 


Mole-Rlchardson  Company 

937   N.  Sycamore  Avenue,   Hollywood, 
Calif.  90038  Phone:   (213)  OL  4-3660 

Manufacturer  of  specialized  lighting 
equipment  for  motion  picture  and 
television  studios. 


Packaged  Lighting  Services  Inc. 

36-38  Woodworth   Ave.,   Yonkers,   New 
York  10701 

Manufacturer  of  studio  lighting  equip- 
ment and  related  accessories. 


Sylvania  Electric  Products,  Inc. 

730    Third    Avenue,    New    York,    N.    Y. 
10017  Phone:  (212)  551-1317 

Manufacturer  of  the  Sun  God  profes- 
sional light  and  accessories;  other 
lighting  equipment. 


Westinghouse  Electric  Corporation 

Lamp  Division 
1    MacArthur   Road,   Bloomfield,   New 
Jersey  07003.   Phone:   (201)  465-3370 

Manufacturer  of  lamps  for  all  motion 
picture  and  TV  studio  flood  and  spot 
light  requirements. 

Lighting   Accessories 

The  Brewster  Corporation 
Old  Lyme,  Connecticut  06371.  Phone: 
(203)  GE  4-1000 

Manufacturers  of  the  "Polecat",  al- 
uminum pole  support  for  lights,  re- 
flectors, etc. 


Lowei-Llght  Photo  Engineering 

429  West  54th  Street,  New  York,  N.  Y. 
10019.  Phone:  (212)  CI  5-6744. 

Manufacturer  of  the  Uni-6  lighting  kit. 


Specialists   in   Lighting   Equipment   Rental   &   Sales 


Jack  A.  Frost 

234  Piquette,  Detroit,  Michigan  48202 

Phone:  (313)  TR  3-8030. 
Canadian  Office:  335  Horner,  Toronto, 
Canada.  Phone:   (416)  252-1115 

Rentals,  sales  and  service  of  lighting 
equipment;  also  handles  other  types 
of  production  equipment;  specializes 
in  "package  deals." 


L.A.  Stage  Lighting  Company 
1451   Venice   Boulevard,   Los   Angeles, 
Calif.  90006.  Phone:  (213)  DU  4-1241. 

Rental,  sales  and  service  of  lighting 
equipment  and  related  accessories. 

Studio  Lighting  Company 

2212   North    Halsted   Street,  Chicago, 
III.  60614.  Phone:  (312)  EA  7-2800. 

Rental,  sales  and  service  of  lighting 
equipment  including  lights,  cable 
boxes,  and  grip  equipment. 


Charles  Ross,  Incorporated 
333  West  52nd  Street,  New  York,  N.  Y. 
10019.   Phone:   (212)  CI   6-5470. 

Rental,  sales  and  service  of  special- 
ized lighting  equipment  including 
generator  truck  &  trailers,  grip  equip- 
ment and  props. 


Animation   Equipment 

Oxberry  Corporation 

25-15  50th  Street,  Woodside,  New  York 
11377.    Phone:    (212)    932-4040 

Branches:  1015  Chestnut  St.,  Burbank, 
Calif.;  91502  6  Studland  St.,  Ham- 
mersmith, London,  W.6. 

Manufacturer  of  the  Oxberry  line  of 
animation  stands,  aerial-image  equip- 
ment and  all   related  accessories. 


Professional   Studio    Editing 
Equipment   Manufacturers 

Hollywood  Film  Company 
956  N.  Seward  St.,  Hollywood,  Calif., 
90038.  Phone:  (213)  HO  2-2384 

Branches:  122  W.  Kinzie,  Chicago,  III. 
Phone:    (312)   644-1940.   524  W.   43rd 
St..  New  York,  New  York  10036.  Phone: 
(212)  LO  3-1546. 

Manufacturer  of  precision  editing 
equipment  and  accessories  for  pro- 
fessional cine  use. 


0 


f  &  B/Ceco,  Inc. 
315    West    43rd    St.,    New    York,  N.Y. 
10036  Phone:  (212)  JU  6-1420. 

Manufacturers  of  F  &  B  Ceco  profes- 
sional viewers,  editing  tables,  film 
barrels,  guillotine  splicers,  splicing 
blocks  and  magic  mylar  splicing  tape. 


Magnasync/Moviola    Corporation 

5539  Riverton  Ave.,  North  Hollywood, 
California  91601.  Phone:  (213)  TR 
7-2791. 

Manufacturer  of  Moviola  editing 
equipment  and  all  related  editing  ac- 
cessories. 


Neumade  Industries,  Inc. 

720  White  Plains  Road,  Scarsdale, 
New  York  10583.  Phone:  (914)  725- 
4900. 

Manufacturer  of  Neumade  editing 
equipment.  , 

Film   Splicing   Equipment 

Maier-Hancock  Sales  Co. 

14106  Ventura  Blvd.,  Sherman  Oaks, 
California. 

Distributor  of  film  splicing  equip- 
ment and  accessories  for  35/16/8mm 
films. 


Permacel 
U.S.  Highway  No.  1,  New  Brunswick, 
New  Jersey. 

Manufacturer   of   splicing   equipment 
and  Permacel  film  splicing  tape. 


Prestoseal  Manufacturing 
Corporation 
37-12   108th    St.,    Corona,    N.   Y.   11368 
Phone:   (212)  IL  7-5566 

Manufacturer  of  film  splicing  equip- 
ment. 

Film  Inspection  Equipment 


^ 


The   Horwold   Company 

1245    Chicago   Avenue,    Evanston,    IM. 
60202.  Phone:  (312)  DA  8-7070. 

I   Manufacturer   of    lnspect-0-Film    line 
of  professional  film  inspection  equip- 
ment, with  all  related  accessories  and 
modifications.  Also  professional  splic- 
i   ing    equipment,    film    storage    equip- 
1   ment,  etc.  (continued  on   p.  110) 


10« 


BUSINESS  SCREEN 


THIS  BOOM  MICROPHONE 
IGNORES  EVERYTHING 

...EXCEPT  THE   DIALOGUE 


Consistency  of  sound  track  quality  on  an  endless 
variety  of  locations  and  sets  can  be  dramatically 
improved  with  the  remarkable  Shure  SMS  Boom  Micro- 
phone. It  "hears"  the  dialogue  rather  than  the  ever- 
changing  character  of  the  surroundings. 

Because  its  cardioid  directional  pattern  is  uniquely 
uniform  with  frequency  and  symmetrical  about  its  axis, 
the  SMS  is  singularly  independent  of  the  effects  of  en- 
vironment. Even  in  extreme  shooting  situations  (such 
as  with  tight  sets,  low  ceilings,  hard  walls,  low  micro- 
phone angles,  traffic  or  air  conditioner  noise  and  rum- 
ble, and  changing  distance)  the  SM5  minimizes  sound 
coloration   and   ambient   noise   pickup.    Equalization 


changes  —  on  the  set  or  in  transfer  —  are  seldom,  if 
ever,  necessary. 

The  highly  effective  attached  windscreen  completely 
encloses  the  two-stage  mechanical  filter,  so  that  there 
are  no  external  "rubber  bands"  for  the  wind  to  "strum." 
The  absence  of  response-correcting  inductors  or  im- 
pedance transformers  assures  freedom  from  hum. 

Call  on  the  Shure  SMS  to  solve  your  most  annoying 
boom  problems! 

For  additional  information,  write  directly  to  Mr. 
Robert  Carr,  Manager  of  Professional  Products 
Division,  Shure  Brothers,  Inc.,  222  Hartrey  Ave., 
Evanston,  Illinois. 


IVI 


UNIDIRECTIONAL    DYNAMIC    BOOM    MICROPHONE 


SHURE     PROFESSIONAL     MICROPHONES  .   .   .   FOR     BETTER     AUDIO 


MODEL  SM96 
CARDIOID 
DYNAMIC 
Extremely  versatile  in 
studio,  control  room, 
and  remote  use.  Also 
widely  acclaimed  for 
rhythm  recording 
Bright,  clean  sound. 
Exceptionally  uniform 
cardioid  pattern  gives 
optimum  control  of 
environment. 


MODEL  SM33 
UNIDIRECTIONAL 
RIBBON 
Warm,  smooth  sound 
for  studio,  control 
room,  and  scoring 
stage.  Super-cardioid 
directional  pattern. 
Compact,  yet  rugged. 


MODEL  SM7E 
H"  OMNIDIRECTIONAL 
DYNAMIC 
Ideal  for  interviews 
and  audience  partici- 
pation, yet  unusually 
smooth  wide  range 
response  (40-20  KG) 
for  critical  music  re- 
production. Instantly 
detachable  from 
stand.  Steel  case  with 
Cannon  connector. 


MODEL  SMSO 
OMNIDIRECTIONAL 
DYNAMIC 
Self-windscreened 
and  pop-free  tor  news, 
sports,  remotes,  and 
interviews.  Also  ideal 
for  many  studio  and 
control  room  applica- 
tions. Comfortably 
balanced  for  hand  or 
stand  use.  Natural 
response. 


NUMBER  7  •  VOLUME  28 


1*7 


Rental,   Sales,   Service   of   Professional   Cine    Equipment 


Manufacturers   of   Laboratory   &   Printing   Equipment 


ABC   Camera   Corporation 

352  W.  44th  St.,  New  York,  N.  Y.  10036 
Phone:  (212)  673-7180 

Rental,    sales    and    service    of    cine 
equipment    and    related    accessories. 


Behrend    Cine   Corporation 

161  E.  Grand  Ave.,  Chicago,  III.  60611, 
Phone:  (312)  527-3060 

Branches:  4019  Prospect,  Cleveland, 
Ohio.  Phone;  (216)  881-1550;  9930 
Greenfield  Rd.,  Detroit,  Michigan. 
Phone:  (313)  272-3990;  781  Main  St., 
Memphis,  Tenn.  Phone:  (901)  948- 
0456. 

Rental,  sales  and  service  of  cine 
equipment  lighting,  editing  and  sound 
equipment. 

Birns  &  Sawyer  Cine   Equipment 

1014  Vine  Street,  Hollywood,  Calif. 
90038.  Phone:  (213)  HO  4-5166.  Cable: 
Birnsaw. 

Rentals,  sales  and  service  of  cine 
equipment  and  all  related  accessor- 
ies. Specializes   in   Arri   equipment. 


J.   P.   Filbert  Co.,   Inc. 
2007  S.  Vermont,   Los  Angeles,  Calif. 
Phone:   (213)  734-1196 

Equipment  rental,  sales  and  service, 
audio  and  video;  specialize  in  Xenon 
light  projection.  Creative  consultants. 


Burke   &  James,   Inc. 
333  W.  Lake  St.,  Chicago.  Illinois 
60606.  Phone:  (312)  372-5422. 

Sales  and  service  of  photographic 
and  cine  equipment  and  all  related 
accessories. 


The   Camera    Mart,    Inc. 
1845  Broadway  (at  60th  St.),  New  York 
N.  Y.  10023.  Phone;  (212)  PL  7-6977. 
Cable;   Cameraman. 

National  rental,  sales  and  service  of 
professional  cine  equipment  and  ac- 
cessories. 


# 


Camera   Service    Center 
333  West   52nd    St.,    New   York,    N.   Y. 
10019    Phone:   (212)   PL   7-0906. 

Rental,    sales    and    service    of    cine 
equipment  and  accessories. 


Cine   60 

630  9th   Ave.,   New  York,   N.  Y.   10036. 
Phone:  (212)  JU  6-8782 

Rental,  sales  and  service  of  cine 
equipment.  Specialize  in  Arri  attach- 
ments. 


^ 


Victor   Duncan   Motion    Picture 
Cameras   &    Equipment 
250     Piquette     Ave.,     Detroit,     Michi- 
gan 48202.  Phone;  (313)  874-2333.  In 
Chicago:    155    E.   Ohio    St.,    Chicago 
60611.  Phone:  (312)  321-9406 

Rental,    sales    and    service    of    cine 
equipment    and    related   accessories. 


0 


F&B/Ceco,   Inc. 

315  W.  43rd  St.,  New  York,  N.  Y.  10036 
Phone:  (212)  JU  6-1420 

Branches:  7051  Santa  Monica  Blvd., 
Hollywood,  Calif.  90038  Phone  (213) 
469-3601;  51  East  10th  Ave.,  Hialeah, 
Florida  33010  Phone;  (305)  888-4604 

National  rental,  sales  and  service  of 
professional  cine  equipment,  cam- 
eras, lights,  recording,  projection  and 
editing  equipment;  consultation  serv- 
ices  for   producers. 


General    Camera   Corporation 

723    Seventh    Ave.,    New     York,     N.Y. 
10019.   Phone:   (212)   LT   1-1060. 

Rental,    sales    and    service    of    cine 
equipment    and    related   accessories. 


Gordon   Enterprises 
5362  N.  Cahuenga  Blvd.,  North  Holly- 
wood, Calif.  91601.  Phone:  (213)  PO 
6-3725. 

Rental,  sales  and  service  of  profes- 
sional cine  and  photographic  equip- 
ment, and  related  accessories. 


Motion   Picture   Camera   Supply 
Inc. 

429  W.  44th  St.,  New  York,  N.Y.  10036 
Phone  (212)  586-3690 

Rental,    sales    and    service    of    cine 
equipment  and  all  related  accessories. 


^ 


Bell   &    Howell   Company 

Professional   Equipment  Division 
7100    McCormick    Road,    Chicago,    III. 
60645.  Phone:   (312)  262-1600. 

Manufacturer  of  film  printing  equip- 
ment for  motion  picture  laboratories, 
including  16mm,  35mm,  35/32mm, 
65/70mm,  and   70mm   sizes. 

Calumet  Manufacturing  Company 

6550    N.    Clark    Street,    Chicago,    111. 
60626.  Phone;  (312)  SH  3-2442. 

Manufacturer  of  print  processors,  mix- 
ing and  storage  tanks,  washers,  sinks, 
and    other    laboratory   accessories. 


Hi-Speed    Equipment,    Inc. 
73    Pond    St.,   Waltham,    Mass.   02154 

Manufacturer  of  full  line  of  Hi-Speed 
products  for  the  laboratory  including 
processing  machines  and  related  sys- 
tems. 


Oscar   F.    Carlson   Company 

2600    Irving   Park   Road,   Chicago,    Illi- 
nois. 60618.   Phone:  (312)  JU   8-6720 

Manufacturer  of  Depue  motion  pic- 
ture film  printers,  automatic  light 
control  boards  and  microfilm  printers. 

Computer   Measurements 
Company 

Division  of  Pacific  Industries 
12970  Bradley  Avenue,  San  Fernando, 
California.  Phone:   EM  7-2161. 

Manufacturer  of  Unicorn  products,  in- 
cluding the  Unicorn  solvent  film 
cleaner,  and  the  Unicorn  automatic 
film  splicer. 


Hollywood   Camera   Exchange 
1607   North   Cosmo   Street,   Hollywood 
Calif.  90028.  Phone:  (213)  HO  9-3651 

Rental,  sales  and  service  of  profes- 
sional cine  and  photographic  equip- 
ment and   related  accessories. 


Jack   Pill's  Camera   Equipment 

6510   Santa   Monica    Blvd.,    Hollywood, 
Calif.  90038.  Phone;  (213)  HO  6-3238 

Rental,    sales    and    service    of    cine 
equipment  and  related  accessories. 


SOS   Photo-Cine-Optics,    Inc. 

311  V^.  43rd  St.,  New  York,  N.Y.  10036 

Phone:  (212)  MU  9-9150 
Branch:  7051  Sta.  Monica  Blvd.,  Holly- 
wood, Calif.  90038.  Phone;  (213)  469- 
3601 
Sales,  service  of  professional  motion 
picture  equipment  —  all  leading 
brands,  national  and  export  —  cam- 
eras, lights,  lenses,  dollies,  editing, 
sound,  projection  and  theatre  equip- 
ment, laboratory  and  printing  equip- 
ment. 


Andre    Debrie   of   New   York 

432   West   45th    St.,    New   York,    N.   Y. 
10036.    Phone;    (212)    586-3362. 

U.S.  distributors  of  Andre  Debrie  film 
processors;   lab  equipment. 


Eastman    Kodak    Company 

Motion   Picture  and   Education 
Markets  Division 

343  State,  Rochester.  New  York  14650 

Phone;  (716)  325-2000. 
High-speed     film     processing    equip- 
ment. 


Filmline    Corporation 

43  Erna  Street,  Milford,  Connecticut. 

Manufacturer  of  black  &  white  and 
color  motion  picture  film  processing 
equipment  for  16mm,  35mm,  and 
70mm  film. 


BUYERS   LOOK    TO    BUSINESS    SCREEN    FOR   THE    BEST    IN    EQUIPMENT 


0 


Hills  Manufacturing  Co.,  Inc. 

(see  listing  U.S.  Photographic 
Equipment  Corp.  this  section) 


Houston   Fearless  Corporation 

Westwood  Division 
11801  West  Olympic  Blvd.,  Los  Ange- 
les,   Calif.    90064.    Phone:    (213)    BR 
2-4331. 

Manufacturer  of  Houston  Fearless  mo- 
tion picture  film  processing  machines, 
and  related  equipment. 


Oscar  Fisher  Company,   Inc. 
P.O.    Box   2306,    Newburgh,    N.Y.   12550 

Manufacturer  of  processal  "dry"  spray 
immersion  film  processor;  Mark  film 
processors;  other  processing  equip- 
ment. 


Lipsner-Smith  Corporation 

7334  N.  Clark  St.,  Chicago,  III.  60626. 
Phone:  (312)  338-3040 

Manufacturer  of  the  CF-2   Ultrasonic 
Film  Cleaner. 


Frank  Herrnfeld  Engr.  Corp. 

Box    2765,    Culver    City,    Calif.    90230. 
Phone:  (213)  870-4419 

Manufacturer  of  continuous  and  step 
motion    picture    printing    equipment. 


Macbeth  Instrument  Corporation 
P.O.    Box    950,    Newburgh,    N.Y.    12553 
Phone:   JO   1-7300.   Cable;   ARTDAY. 

Manufacturer  of  motion  picture  labo- 
ratory equipment. 


J.   A.   Maurer,   Inc. 

37-01    31st    Street,    Long    Island    City, 
New  York  11101. 

Manufacturer  of  Maurer-Matic  film 
processor,  16/35mm  model  and  70mm 
model,  and  other  laboratory  equip- 
ment. 


IM. 


Motion   Picture  Printing 
Equipment  Co. 

8107    N.    Ridgeway   Ave.,   Skokie, 
Phone;  (312)  OR  5-8220 

Manufacturer     of     Peterson     contact 
printer   and    related   accessories. 


Producers   Service   Company 

1145     N.    McCadden     PL,     Hollywood, 
Calif.   90038. 

Manufacturer  of  Acme  optical  printer 
for  special-effects  motion  picture 
printing. 


^ 


Research    Products,    Inc. 

716  N.  LaSrea  Ave.,  Hollywood,  Calif. 
90038.  Phone;  (213)  WE  3-9301. 

Manufacturer  of  Research  Products 
Optical  Printers  in  70mm,  35mm,  16- 
mm,  8mm.  Agents  for  sale  of  Acme 
cameras,  projectors,  registration  con- 
tact printers,  animation  equipment. 
Custom-built  special  effects  equip- 
ment to  order. 


Sickles   Sales  and  Service 
Company 
P.O.     Box    3396,     Scottsdale,    Arizona, 
85257   Phone:  (602)  966-6256 

Manufacturer  of  slide  duplicators,  op- 
tical printers,  color  printers,  film  strip 
printers. 


This  listing  is  selective,  including 
only  those  principal  sources  of  pro- 
ducts and  services  used  in  our  field. 


108 


BUSINESS  SCREEN 


LABORATORY    EQUIPMENT: 


0 


Treise    Engineering,   Inc. 

1949   First   St.,   San    Fernando,   Calif. 
Phone:  (213)  EM  5-3124. 

Manufacturer  of  continuous  film  proc- 
essing equipment  and  accessories, 
sound  track  applicators,  precision 
film  sprockets  and  rollers,  etc. 


* 


U.S.    Photographic    Equipment    Corp., 

40-13    104th    St.,    Corona.    New    York 
11368.  Phone:  (212)  672-3140. 

Sales  engineers  for  Hills  Manufactur- 
ing Co.,  makers  of  Hills  Filmatic  Col- 
or Processor;  also  combination  ME-4 
and  ECO-2  Processors  and  other  lab 
equipment  from  16mm  to  70mm. 

Film   Shipping    Cases 


^ 


Fiberbilt  Sample   Case   Co. 

601  W.  26th  St..  New  York,  N.Y.  10001. 
Phone:  (212)  WA  9-7772. 

Manufacturer    of    Fiberbilt    shipping 
cases  for  film  requirements. 


0 


William   Schuessler 

3fi1  W.  Superior  St..  Chicago,  III.  60610 
Phone:  (312)  Superior  7-6869. 

Manufacturer  of  complete  line  of  film 
shipping  cases  for  motion  picture  and 
sound   slidefilm   requirements;   etc. 


Filmstrip   Containers 

Buckeye   Stamping    Company 

S55  Marion   Road,  Columbus.  Ohio. 
43207   Phone:  (614)  443-9458 

Manufacturer  of  filmstrip  cans,  etc. 


Plastican   Corporation 
Box  157,  Butler.  New  Jersey 
Full  line  of  plastic  containers. 


^ 


Richard   Manufacturing   Co. 

5914  N.  Noble  Ave.,  Van   Nuys,  Calif. 
91404 

Full  line  of  plastic  containers. 


■it  star    over     listing    indicates    ad- 
vertising in  this  Annual  issue. 


Manufacturers  &  Distributors 
of  Reels  &  Containers 


^ 


Uhler  Cine  Machine  Company 

15762  Wyoming  Avenue,  Detroit, 
Michigan  48238.  Phone  (313)  UN 
1-4665.   Cable:   UHLCIMA. 

Manufacturer  of  motion  picture  labo- 
ratory equipment. 


Comprehensive   Service    Corp. 

250  W.  64th  St.,  New  York,  N.  Y.  10023 
Phone:  (212)  799-2500. 

Branch:    829    N.    Highland    Ave..    Los 

Angeles,  Cal.  Phone  (213)  HO  2-0969. 

Motion  picture  reels,  cans,  equipment 

Goldberg    Bros. 

3535  Larimer,  Denver,  Colo.  80217. 
Phone:  (303)  244-2436 

Mastereel    Industries,    Inc. 

25  Home  St..  White  Plains,  N.  Y.  10606. 
Phone:  (914)  946-4884;  in  New  York: 
(212)  933-1488 

Specialized  film  handling  equipment; 
interchangeable  split  reels. 


^ 


Plastic  Reel  Corp.  of  America 

640  S.  Commercial  Ave.,  Carlsfadt. 
New  Jersey  07072.  Phone:  (201)  933- 
9125.  In  New  York:  (212)  524-5055. 
In  Hollywood:  905  North  Cole  Ave.. 
Hollywood,  Calif.  90038.  Phone:  (213) 
467-3107. 

Manufacturer  of  Plio-Magic  plastic 
film  shipping  cases,  reels  and  acces- 
sories. 


Tayloreel   Corporation 

155  Murray  St.,  Rochester,  N.Y.  14606. 

Manufacturer  of  Tayloreel  line  of  film 
cans  and  reels  for  all  sizes.  1 


SEE  THE  WRITER. 

THE  WRITER  HAS  A  BEARD. 

THE  WRITER  HAS  WRinEN 
MORE  THAN  300  SUCCESSFUL 
MOTION  PICTURES. 

THE  WRITER  HAS  WON  45 
FILM  FESTIVAL  AWARDS. 

THE  WRITER  TRAVELS  A  LOT. 

BUT  AIR  MAIL  INQUIRIES 
TO  BRUCE  HENRY, 
VICTORY  HEIGHTS, 
STONE  LAKE,  WISC.  54876 
WILL  CATCH  UP  WITH  HIM, 
ZIP-ZIP. 

OR  MAYBE  YOU  DON'T 
DIG  BEARDS. 

OR  SUCCESS. 

OR  AWARDS. 

THEN,  FORGET  IT. 


Next  month:  the  onnual  editorial  review  of  "Films  of  the  Year" 
including    most-honored,    resultful    films   ond    slidelilms   of    1967 


•  Complete  pr(xJucers  services 

,  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Stu(iio  soundrecording 

•  VTR  transfer 


REELA  FILM 
LABORATORIES.  INC. 

»  DIVISION  OF  WOM£IC0  ENTtUPKIStS.  INC 

65NW.  Third  St.  Miami.  Fla  33128 

Phone  (3051  377-26I1 

381  Pirii  Avenue  South 

New Yofk.N.Y.  10016  Phone  (212)586-7650 

wKiit  FOR  rncc  catuoc 


NUMBER  7  •  VOLUME  28 


109 


NATIONAL  DIRECTORY  OF  AUDIO-VISUAL  DEALERS 


EASTERN  STATES 

•   MARYLAND   • 

Stark-Films,  Inc.  (Since   1920) 
537    N.    Howard    St..    Baltimore, 
Md.  21201.  Phone:  305/539-3391. 


•  MASSACHUSETTS  • 

Cinema,    Inc.,    234    Clarendon    St., 
Botton  02116. 

•  NEW  YORK  • 

Buchan  Pictures,  122  W.  Chippewa 
St..  Buffalo  2,  N.  Y. 

Tbe  Jam  Handy  Organization,  1775 
Broadway,  New  York   10019. 
Phone  212/JUdson  2-4060. 

TralninB  Films,  Inc.,  ISO  West  54th 
St.,  New  York  10019.  CO  5-3520. 

Vinial  Sciences,  599BS  Suffern. 

•  PENNSYLVANIA  • 

Appel     Visual     Service,     Inc.,     12 

Eighth  St.,  Pittsburgh   15222. 

Oicar  H.  Hirt,  Inc.  41  N.  11th  St. 

Philadelphia,  19107.  Phone:  215/ 

923-0650. 
J.  P.  Lilley  A  Son,  Inc.,  Box  3035. 

928    N.     Third    St.,     Harrisburg 

17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Colonial  Films,  752  Spring  St.  N.W. 
404/875-8823,  Atlanta  30308. 

•  LOUISIANA  • 

Delta  Visual  Service,  Inc.,  7 1 S  Girod 

St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

CHICAGO  AREA 
Robt.    H.    Redfield,    Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin,  Chicago  60645. 
Phone:  (312)  IR  8-9820,  and 
Two  equipment  rental  locations: 
571  W.  Randolph  —  AN  3-5076. 
O'Hareland:  6600  Mannheim  Rd. 
at  Cl'Hare  Inn  —  Phone  296-1037. 


•  MICHIGAN  • 

Tbe  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 


FILM     EQUIPMENT     COMPANIES:         Rank    Precision    Industries,    ltd. 


Film   Editing 
&  Inspection   Equipment 


•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
Awe.,  Cleveland  44114. 

Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 
HO  6-1651. 

The  Jam   Handy  Organization,   305 

Taft   Building,    1680  N.  Vine  St., 
Hollywood   90028.   HO.   3-2321. 

Photo    &    Sound    Company,    55 IS 

Sunset    Blvd.,    Hollywood   90028. 
Phone:  2 13/ Hollywood  6-7681. 

Raike   Company,    Inc.   A-V   Center, 

641    North    Highland    Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  116  Na- 

toma    St.,    San    Francisco    94105. 
Phone:  41S/GArfield   1-0410. 

•  COLORADO  • 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

.  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th     Ave.     Portland 
97214   Phone:   503/233-5621. 

•  UTAH  • 

Deseret  Book  Company,  44  Easi 
South  Temple  St.,  Salt  Lake.   10. 


(CONTINUED      FROM       PAGE       106) 
Kidde   Machine   Corporation 

35  Farrand  St.,  Bloomfieid,  N.J. 

Manufacturer  of  Kidde  inspection 
equipment  and  related  film  editing 
accessories. 

Paulmar,    Incorporated 

464  Central,  Northfield,  III.  60093 
Phone:  (312)  446-5340. 

Manufacturer  of  Paulmar  line  of  film 
inspection  equipment  and  related  ac- 
cessories. 

Film  Reels  &  Cans 

Compco   Corporation 

1800  N.  Spaulding,  Chicago,  III.  60E47 
Phone:  (312)  EV  4-1000. 

Manufacturer  of  Compco  line  of  film 
cans  and  reels  for  all  sizes. 

Other  Specialized  Sources 

Hurletron    Incorporated 

Electric  Eye  Equipment  Division 

1938  East  Fairchild  St.,  Danville,   III. 

Manufacturer  of  automatic  shutter 
control  systems  for  high-speed  motion 
picture  printers;  other  lab  accessories. 


Midwest  Visual   Equipment   Co. 

3518  W.  Devon  Ave.,  Lincolnwood,  III. 
Phone:  (312)  IR  8-9820  and  571  W. 
Randolph  St.,  Chicago,  III.  6080E. 

Rental,    sales    and    service    of    cine 
equipment  and  related  accessories. 


Photomechanisms,   Inc. 

15  Stepar  Place,  Huntington  Station, 
New  York 

Manufacturer  of  Rapidata   Processing 
equipment  (negative  &  positive). 


Woodger      Road,      Shepherds      Bush, 
London  W.  12,  England. 

Manufacturer  and  distributor  of  pro- 
fessional motion  picture  and  tele- 
vision camera  equipment  and  related 
accessories. 


Ryder  Sound  Services,   Inc. 

1161    North    Vine    Street,    Hollywood, 

Calif.  90038.  Phone:  (213)  HO  9-3511 

Rental    of   magnetic   sound    recording 
equipment  for  production. 

Film   Manufacturers: 

(CONTINUED      FROM      PAGE       102) 


METRO/KALVAR,   INC. 
745  Post  Road,  Darien,  Connecticut 

06820 
Phone:   (203)   655-8209 

N.  R.  Bacon,  President 
A.  \V.  HaU,  Jr.,  Director  of 

Marketing 
R.  B.  Lindemeyer,  Director  of 

Operations 

Engineering     Office:     10202     West 
Washington  Boulevard,  Culver  City, 
California     90232.     Phone:      (213) 
870-3311.  Ext.  366. 
K.  W.  Scott,  Director  of 

Development 
W.  I.  Vance,  Chief  Engineer 

Services:  Manufacturers  and  distrib- 
utors of  equipment  and  film  for 
the  motion  picture  and  television 
industries. 

Photographic   Chemicals 

Philip   A.    Hunt   Chemical   Co. 
Roosevelt  Place,  Palisades  Park,  N.J. 

Manufacturer  of  photographic,  graph- 
ic arts  and  x-ray  chemicals. 

iX  Star  over  listing  above  indicates 
an     advei"tisemeiit     in     this     issue. 


BUSINESS  FILM     CURED 
HEADACHES     ^  «•  ■«  K  1^ 


FILM  S  e  RV  IC  I  N  G  A  t^  D 
DISTRIBUTION  PROBLEMS  SOLVED. 
COMPLETE  TV  FILM  EXPEDITING  .  .  . 
•  nd  MOTION  PICTURE  SERVtCING. 
FILM  STRIPS  -  CUT.  CANNED  AND 
PACKAGED. 


V  A  C  U  U  M  A  T  t  fllM  PROIECTIVE  TREATMENT 
LASTING    PROTECTION    Against 
OIL-WATER-WEAR-CLIMATE 
SCRATCHES-    FINGER    MARKS 


(IVES  TROUBLE  FREE 
PROJECTION  OF  CONTIKUOUS 
LOOP  «N0  CARTRIDSE  LOADED 
FILMS  FOR  ADVERTISINS  AND 
EDUCATIONAL  PURPOSES. 
For  information,   write   or  call 

VACUUMATE  CORPORATION 

427    WEST   42nd    STREET.   NEW   YORK.   N-   Y. 

For  information  on  NO*EN  in  Wtst 
MODERN  TALKING   PICTURE  SERVICE.  INC. 

2400  WEST  71h  STREET  ■  LOS  ANGELES,  CAL 


NO-EH 


110 


BUSINESS  SCREEN 


FILM   PRODUCTION    SERVICE    COMPANIES 
IN  ENGLAND  AND  CONTINENTAL  EUROPE 

Film   Laboratory   Companies   in   England 


COLOUR   CENTRE   CINE   LTD. 

Fumham  Roval,  Slough,  Bucks 

Phone:  Faniham  Common  4443 

J.  Homsby 
Services:    16mni   c-ulor  duplicating; 
16mm  Anschrome  processing;  16min 
Ektachrome  commercial  processing. 

COLOUR   FILM   SERVICES,   LTD. 

22-25  Purtnian  Close,  Baker  St., 
London  W.  1,  England 

Phone:  HUNter  2881 

Telex  27672 

R.  G.  F.  Cha.se,  Managing  Dir. 

J.  P.  Chase.  J.  C.  Jeffrey;  H. 
Manley.  R.  J.  Rutherford,  Di- 
rectors 

Services:  16iiiin  Ektachrome  proc- 
es.sing.  Color  &  B  W  cutting  prints; 
Editing;  Sound  Recording  ana  dub- 
bing; release  printing  Kodachrome. 
Titling,  .\nimation.  Preview  theatre. 

FILAAATIC  LABORATORIES,  LTD. 

Lonsdale  Road,  London  W.  H 

Phone:   Bayswater  9391 

J.  C.  P.  M.  Davis,  Managing  Di- 
rector 

R.  F.  Ebbetts,  Technical  Director 
Services:  16mm  processing  and 
printing.  Ektachrome;  Eastmancolor 
B  &  W  reversal,  ncg  pos.  etc.  35/16- 
mm  and  16  8mm  reduction  in  color 
and  B  &  W  neg.  cutting  and  edge 
numbering. 

GEORGE  HUMPHRIES  &  CO.,  LTD. 
71-81    Whitfield  Street,  London 
W.  1. 

Phone:  01-636  3636 

Cable:  Humphrilab  London 

Telex:  262907 

H.S..A.  Baillie,  Chairman  &  Man- 
aging  Director 

R.    M.   Jones,    Secretary 

R.  G.  Ellis.  \.  N.  Jones,  A.  E.  .M. 
RaNTiesford,  Directors 
Sehvic'es:  Full  laboratory  process- 
ing facilities.  3.5mm  B  &  \V;  East- 
mancolor; opticils;  traveling  matte; 
neg.  cutting,  etc.  16mm  B  &  W  or 
color;  negative  and  rexersal,  East- 
mancolor; Ektachrome;  Kodachrome, 
etc.  Contact  ,ind  reduction  printing, 
8mm  B  &  \V  and  color.  Magnetic 
striping  16/ 8mm.  Animation;  ti- 
tling; recording  and  re-recording. 
Preview  theatre  and  conference 
room  at  1 1 1  Wardour  St. 

KAY   LABORATORIES   LTD. 
49A  Oxford  R.i;id.  KiuNbury  Park, 

London,  N.  4. 
Phones:   Labs:   ARC  3050  Stu- 
dios: MAI  1141 
Charles   T.    Parkhouse.    Managing 
Director 
Services:      Processing,     color     and 
black  tt  white,  all  gages:  s\tic  stu- 
dios;  RC.\   recording  and  dubbing; 
cutting  rooms;  filmstrips. 


THE   RANK   ORGANIZATION 

Film  Processing  Division 
Denham,  nr.  Uxbridge,  Middx 
Phone:  Denham  2323 
Cable:  Denlabs.  Uxbridge,  Middx. 
Olympic  Laborator>' 
School  Road.  London  \.W.  10 
Phone:  Elgar  4030 
R.  A.  Diblev.  .\/uiiaging  Director 
R.  J.  Dutfield,  Adm.  Cen.  Mana- 
ger 
J.  F.  Berner,  Tech.  Gen.  Manager 

Services:  Complete  processing  fa- 
cihties  for  35mm,  16mm,  8mni,  East- 
man Color,  Kodachrome.  Ekta- 
chrome, Gevacolor  and  black  and 
white.  Dupes,  reduction  printing  to 
(CONTINUED     ON      PAGE      114) 


TITLES 

SPECIAL  EFFECTS 


NOrmandy  3-9331 


4241  Normal  Ave.  Hollywood  29,  Calif. 


Industry's  "Blue  Chips"  Look  to  the  Pages  of  BUSINESS  SCREEN. 


HILLS  ^ 
FILMATIC 
COLOR  PROCESSOR 


FOR   EKTACHROME   ME-4 
CONTINUOUS  FILM  PROCESSING 

Built  witti  pride  to  provide  the  ultimate  in 
dependable  automatic  film  processing.  Ad- 
vance features  offer:  DrytoDry  only  26  min- 
utes; Simple  installation  requires  only  water- 
in,  water-out  and  tie-in  to  replenishment 
tanks:  Fits  limited  space;  Full  view  of  moni- 
toring of  flow  &  volume:  Higti  velocity  circula- 
tion-filtration: Adjustable  thermostatic  con- 
trols. 

Write,  wire,    phone 

for  full  details  .  .  . 


factory -iupervised 
on   the  job  training   by 
a   HILLS    expert. 


OTHER   HILLS  EQUIPMENT  AVAILABLE 

■  Combination  ME-4  and  ECO  2  Processors 
"  Continuous     Processors    for    every    process. 

Color    and  or    Black-and  White,    from    Super 

8mm  to   70mm 


MAGAZINE  LOAD  includes 

2 — 2,000    magazines $16,500 

DARK  ROOM  LOAD $15,900 

(F.O.B.  CholfonI,  Pa.) 


90  U  104lh  Soeel.  Coronj.  Nr»  York  11361      •     (212)  6';  1140 

SALES  ENGINEERS  FOR  HILLS  MANUFACTURING  COMPANY,   INC. 


SERVICE  BUYER'S  GUIDE 


in 


SHOW-Off 


GROUPSHOW" 

REAR  PROJECTION  SCREENS 


LIGHTSON  PROJECTION  ANYWHERE 
HPI  rear  projection  screens  put 
your  show  on  the  road.  They  fold 
flat,  can  be  carried  anywhere  and 
are  set  up  instantly.  Any  projector 
(movie,  filmstrip  or  slide)  can  be 
used  with  these  screens  that  give 
you  big,  brilliant  pictures  in  normal 
room  light.  Perfect  for  sales  dem- 
onstrations, display,  training  and 
teaching  programs. 

8-  X     8''   Screen  $  22.00 

12"   X   16"   Screen        50.00 

^^■^^     IS"  X  24"  Screen     100.00 
^    ^   •  >  "^    25"  X  25"  Screen     120.00 
Hal  ^g       Folding  Sland  - 
%^B^F^  42~high       30.00 

EDUCATIONAL  PRODUCTS  DIVISION 
HUDSON  PHOTOGRAPHIC  INOUSTRIES,  INC. 

Irv.ngton  On  Hudson,  New  York  10533 

\n  Canada:  Anglopholo,  Ltd. 


Look  to  Business  Screen   for  quality   products 


«:^**i 


America's  Foremost 
Catalog  of 

PHOTO 
EQUIPMENT 


FOR  BUSINESS  NEEDS 

180      illustrated      pages      pocked      with 

hundreds   ot   items   relating   to   eyery   photo- 
graphic need.  Try  o  treasure  of  intormotioh 
yours  free.  Write  BSM-1247. 

Free  upon  request 
Burke  &  James.  Inc. 

333  W.  L,^^e  St..  Chicago,  HI.  60606 


Additional  listinRS  related  to  the  1968 
Sei\icc  lUivci'.s  C:iiide  pages  but  received 
.ifter  our  extended  cTo.siug  date.  Data 
iiuluded     here    for    convenient     reference. 

Film    Laboratory:   Eastern 

CINELAB  CORPORATION 

421    \V.   ,14lh   St..   New  York.   N.Y.    KIOHt 
Phone:  7(i.5-1670  AC;  212 

\l,u\in  Solowas,  Prcsidinl 
Robert  S.  MacDoiiald.  Vicf  Prrsidrnt 
Anthony  Argila.  Liih  Mdiitifirr 
I        Carol  Timnion,  Exin-clilcr 

i  Services;  bi-plant  processing  ot  high-speed  and 
commercial  Ektaclironie.  in-p!aut  printing,  edge 
numbering  and  B&W  reversal.  One  day  .service. 

Facilities:  lor  ECO  2  and  ME-4. 
Specialties:    silver    .sulfide    sound    track;    process- 
ing of  black  &  white  Super-8. 

Sound   Recording   Services 

AUDIO   EFFECTS   COMPANY 

1600   N.   Western   Ave.,  Los   Angeles,   Cal. 

90027 
Phone:  HO  9-3692  AC:  213 

H.  E.  "Bud"  ToUefson,  Ou-iier 
Services:     complete     sound     recording     ser\ices; 
16mm,  35mm,  Vi"  re-recording.   

GIBRALTAR  STUDIOS,   INC. 

41   VV.  ,57th  St.,  New  York,  N.Y.   10019 
Phone:  421-9640  AC;  212 

Da\e  Bofill:  Larr\  Home,  in  c/i«rgr 


Services;  recording,  mixing,  editing,  cueing,  disc 
cutting,  mastering,  tape  duplication.  Ampex,  Neu- 
mann and  Grampion  equipment. 

Helicopter   Camera   Mounts 

TYLER   CAMERA   SYSTEMS 

633.5  Homewood  Ave,,  Hollywood,  Cal.  9002S 

Phone:  HO  6-0,522  AC:  213 

Peter  Pascal,  in  charge 

127  E.  .59th  Street,  New  York,  N.Y. 

Phone:  76.5-2540  AC:  212 

Art  Bass,  for  Tijlrr  Ccwuru  Sijstcms 

ISIst  St.  Studio  City,  North  Miami,  Florida. 

Phone:  566-3S08  AC:  305 

]ohu  Robertson,  Robertson  Prod.  Services 

Services:  furnish  Tyler  Helicopter  CameramountS; 
installation  and  rental  of  eqiiipment;  pins  ex- 
perienced aerial  cameraman  if  required. 

Photo-Science    Specialist 

ROLAB   STUDIOS 
(Div.  of  McLaughlin  Research  Corp.) 

Walnut  Tree   Hill,  Saudv   Hook,  Conn.  064S2 

Phone:  426-2466  AC;  203 

New  York  Phone:  (212)  YUkon  9-17.50 

Charles  H.  McLaughhn.  Pr(sident 

Lawrence  Mollot,  £.vc(i((ii'r  Producer 
Services:  complete  and  partial  production,  as- 
sistance to  other  producers  utilizing  our  facili- 
ties; camera  and  sound;  sound  stage  for  rent; 
specialists  in  highly  technical  and  scientific  cam- 
era work;  .scientific  laboratory  for  time  lapse,  bio- 
logic:d     and     engineering     research;     consulting. 


NEW!  PROFESSIONAL 


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STILL  PHOTOGRAPHY 


By  The 

RESEARCH 

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Complete  New  Color  Process  kit  contains 
over  65  items  of  foundation  bases,  eye  color, 
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required  for  Ektachrome  ECO  7255,  EMF 
7256.  EF  7257  and  EF  7268.  color  negative 
5251  and  Ansco  242  film  stocks.  Also  ideally 
suited  for  color  television  and  theatrical 
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For     free     brochure     listing    over    250     indi- 
vidually  priced   items  and   SMPTE  technicaf 
paper    reprint,    write    or   call    Exclusi 
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(213)  4693601 Tl":  "-4536 


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U.S. 


For  the  best  in  products:  use  these  pages 


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"FACTS  ON  FILM  CARE" 

Jy^ARID  FILM 
"^^tTECHNIQUS.  INC. 

37-02  37  ST.,  L.  I.  C.  1,  N.  Y. 
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I  reel  pioneers  since  1906 


A  complete  quality  line  of  reels 
for  every  purpose 

•  16mm  metal  reels  and  cans.  400'  to  2300' 

•  8mm  metal  reels  and  cans.  200'  to  400' 

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•  8mm  plastic  reels,  50'  to  400' 

•  35mm  plastic  reels  and  cans,  100' 

•  Fibre  carrying  cases,  all  sizes 

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MICROFILM -Aluminum  spools  for  unex- 
posed film;  plastic  reels  and  storage  boxes 
for  exposed  film. 

We  specialize  in  fast  service.  Write  for 
catalog  and  prices. 

TAYLOREEL  CORP.,  155  Murray  SL 

Dept.     3.      Rochester,  N.  Y.  14606 


For    product   quality:    it's    in    Business   Screen 


IGmni  FILM  PROETION 

with  genuine  F1BER8ILT  shipping  cases 


For  16mm  Film— 400'  to  2000'  REELS 


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6C1    .'.    nut  SI     Ne»  Tork.  NY    lOOOl   •  Dtpl    IF 


ADVANCES  IN  TECHNOLOGY 


Ultra-High  Frequency  Film  Drying  System 
Cuts  Costs,  Raises  Quality  at  DeLuxe  Labs 

i-  Film  laboratory  technology,  constantly  ad- 
vancing to  meet  increasing  consumer  demand, 
has  another  notable  advance  to  its  credit.  A 
new  technique  for  the  final  drying  of  both  color 
and  monochrome  motion  picture  film  utilizes 
an  ultra-high  frequency  device  which  is  said 
to  yield  economic  savings  as  well  as  more  rigid 
quality  control. 

Developed  by  DeLu.xe  Laboratories  and  the 
Reeves  Electronics  Company  of  Chicago,  the 
device  uses  a  combination  of  waveguides  and 
a  2.5  kw  magnetron  to  produce  closely-con- 
trolled heat  and  better  coupling  of  the  heat 
energy  to  the  tilm.  Film  can  be  dried  with  this 
process  at  over  200  feet-per-minutc.  And  tilnis 
of  different  drying  characteristics  can  be  uni- 
formly dried  while  being  sequentially  proc- 
essed. 

Among  other  advantages  of  this  equipment 
(now  being  installed  in  all  DeLuxe  lab  faci- 
lities) and  noted  by  Fred  Scobey,  vice-presi- 
dent, engineering,  are  its  "stop-action"  feature 
(film  does  not  continue  to  dry  rapidly  within 
the  wave-guide  if  processing  machines  stop  for 
any  reason);  no  "waste"  heat  enters  the  prix:- 
essing  room;  and  the  system  is  quiet.  Space  re- 
quirements will  be  greatly  reduced  by  the  re- 
duced amount  of  conditioned  air  required.     • 

*        *        * 

Mellotron,  British  Sound  Effects  Console. 
Selects  from  L260  Sounds  Within  Seconds 

■'  With  a  recently-developed  British  sound  ef- 
fects console,  any  of  1,260  different  sound 
effects  can  be  located  within  20  seconds  and 
injected  directly  into  motion  picture  films, 
television  or  sound  broadcasts  al  either  the 
dubbing  or  initial  recording  stages,  or  in  direct 
transmission. 

The  Mellotron  Sound  Effects  Console,  which 
resembles  an  electronic  organ,  has  26  main 
sound  groups,  including  industrial,  traffic,  ani- 
mal, weather  and  war  sounds.  Push-button 
switches  above  the  keyboard  select  the  range 
of  effects  and  the  keys  on  the  piano-type  key- 
board then  control  individual  sounds  or  re- 
lated sequence.  For  aircraft  effects,  as  an  ex- 
ample, adjacent  keys  pressed  in  sequence  pro- 
vide taxi,  take-off.  constant  flight,  landing, 
wheel  skid  and  reverse  thrust.  Sound  effects 
can  be  played  simultaneously,  with  individual 
spt)ts  synchronized. 

The  sound  effects  (compiled  from  the  Brit- 
ish Broadcasting  Corporation's  library )  arc 
stored  on  70  Vs-inch  magnetic  tapes,  each 
carrying  three  tracks.  The  tracks  are  divided 
into  six  sections  of  recorded  information,  to- 
taling 1,260  sections.  Sound  etfects  can  con- 
tinue for  eight  seconds  at  a  normal  speed  of 
7 '/2 -inch  a  second,  with  speeds  variable  for 
pitch  and  speed  of  the  elfecl.  Each  sound  ef- 
fect begins  al  the  correct  start  of  the  item  when 
a  key  is  depressed. 

The  manufacturer  is  Mellotronics  Ltd..  2S- 
30  Market  Place.  London.  VV.I,  England  and 
the  exclusive  overseas  distributor  is  The  Rank 
Organization.  WiHKlger  Road.  Shepherds  Bush. 
London.  W.   12.  Encland.  • 


M^ 


co(^y^0^^ 


<^A 


1  be  objectives  of  Comprehensive  Service 
Corporation  are.  as  the  name  implies,  to 
render  the  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing of  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customers  all  over  the 
world,  who  have  been  coming  tu  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledf*. 

COMPREHENSIVE  SERVICE 

NEW  YORK  .  HOLLYWOOD 
10023       90038 


a  color  movie 
comp  ete  in  1  week? 


ZOOIVIS 


artfSiimclinsi 
^products 
SYiicliroiiizeil 
to  voice,  iiiiisic, 
soiiiifl  effects  i 


NUMBI:R  7  •  VOLL.ME  28 


113 


FILM    PRODUCTION    SERVICE    COMPANIES 
IN  ENGLAND  AND  CONTINENTAL  EUROPE 


(CONTINUED      FROM      PACE       111) 

8nim.  Film  cleaning  and  protection. 
Projection:  35nim,  16mni  married 
and  double  film.  Sound  and  Dub- 
bing: 3.5mm  optical  (five  cliunnels); 
(three  magnetic  channels).  Tran.s- 
fers:  magnetic  and  optical  to  16mm. 
Po.st  s\nch.  and  commentar\'  record- 
ing. 

REEDS  COLOUR  FILM 

LABORATORIES,   LTD. 

89  91  Wardour  Street,  London 

W.  1 
Phone:  GERrard  5548 
Services:  Complete  tru-colour  proc- 
essing facilities  for  16mm;  ME4 
processing,  Ektachrome  EF  7241 
and  EF  7242;  additive  printing;  Su- 
per-8  reduction  prints. 


TECHNICOLOR   LIMITED 
Bath  Road,  Harmondsworth, 

West  Drayton,  Midd.\. 
Phone:  Slaport  5432 
Cable:  Technicolor  West  Dra>'ton 
A.   Allan,   Managing  Director 
F.  George  Gunn,  Director  —  Sales 
Services:  see  Technicolor,  U.  S.  A. 

UNIVERSAL  FILM  LABORATORIES 

2.  Grangeway,  Kilburn  High 
Road,  London,  N'.W.  6 

Phone:  Maida  \'ale  5012 

.\Ir.  Barrett.  Managing  Director 
Services:  Ektachrome  processing  of 
16mm. 

Animation  Services 

•ir  A  complete  li.sting  of  animation 
studios  and  other  producer  service 
companies  in  England  has  been  con- 
tinued to  our  next  issue  rather  than 
limit  the  data  on  this  subject. 


FRANCE 

—  Film  Laboratories  — 

COMPAGNIE   LYONNAISE 

de   CINEMA   S.   A. 

71  rue  de  la  Republique,  Lyon 

Rhone,  France 
Phone:  37-88-92 

Laboratory   and    screening   room: 
274  cours  Emile  Zola  a  Villeur- 
banne  (Rhone).  Phone:  84-87- 
98 
Date  of  Organization:   1938 
Henri  Giraud,  President 
Victor   Kandehilt,    Administrator- 
Director  General 
Andre  Jalibert,  Commercial 
Director 
Services;   3.5mm  developing,   print- 
ing, editing,  titling;   16mm  printing, 
titles;  screening  room,  double  head. 

LABORATORIES  CINEMATO- 

GRAPHIQUES  C.T.M. 
66  rue  Pierre-Timbaud  Genne- 

villiers  ( Seine) 
Phones:  GRE  473  46-00 

LABORATORIES  FRANAY  TIRAGES 
CINEMATOGRAPHIQUES   L   T.   C. 

19,  Rue  Marius  Franay,  Saint 

Cloud  ( S  &  O )  France 
Phone:  MOLitor  69-20 
Cable:  Labofranay,  Paris 

Albert  Pass\,  Co-Director 
Jacques  Hawadier,  Co-Director 
Services:  35mm:  black  &  white  and 
color;  generiqiies;  special  effects, 
trick  work,  mattes;  titling,  all  lan- 
guages, chemical  and  optical;  the- 
atre 70mm:  negative  processing; 
workprints  and  35mm  optical  reduc- 
tion; film  treatment,  6  track  mag- 
netic re-recording  and  4  track  (35- 
mm);  trick  work;  generiqties.  8mni; 


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Addn 


16mm  services  at  Tirage  16mm,  69, 
Ave.  Pasteur,  Montreuil  (Seine). 
Phone;  AN'Ron  3.5-50. 


VITFER  /  E.   LEZE 

CINE   TV   LABORATORIES 

1  Rue  Charles  Marie  Widor, 

Paris  .Wleme,  France 
Phones:  AUT  88-05;  MIR  .5.3-50 
Branch:  Issy,  47  Rue  Victor  Cres- 

son.  Phone:  .MIC  46-99 
Year  of  Organization:   1934 
Emile  Leze,  President 
[ean  \>rna>'.  Technical  Director 
Services:     35mm:     black    &    white 
processing,    printing,    Eastmancolor 
printing.    16mm:    Ektiichrome,  proc- 
essing, printing,  .'\  &  B  rolls,  special 
effects,   negative,   positive,   reversal. 
Special  services:   16mm  sound  trans- 
fer,  optical   or  magnetic;    animation 
st.ands— 16  3.5mm.  One  hour  service 
for  T\'  newsreels. 

—Music  Libraries— 
CHAPPELL  S.  A. 

85,  Boulevard  Houssman,  Paris  8 
Phone:  387-4293 


C\t 


State 


Zipcode: 


n  Cheek  Enclosed  Q  Bill  Company  □   Bill  Me 

Subsoibers  in  Canada  and  abroad  pay  $4.00  a  year;  $7.(X)  for  two  years. 


—Equipment   Hire— 
CINE   LUMIERES   DE   PARIS 
60,  rue  Camot,  Boulogne,  S /Seine 
Phone:  Molitor  41.37 
Year  of  Organization:  1955 
Mme.   Christian    Duvaleix, 

President,    Directrice    Generale 
Services:   Lighting  equipment. 

AUSTRIA 

—  Film   Laboratories  — 
WIEN-FILM  Ges.  m.  b.  H. 

Cobenzgasse  32,  Vienna  19 

Phone:  \'ienna  36-22-52 

Telex:  01-2824 
Services:   Studios,  3.5mm,    16mm 
b&w  and  color  laboratories;  dubbing, 
recording,      re-recording      facilities; 
cutting  rooms:   camera  hire. 

DENMARK 

—Film  Laboratories  — 

JOHAN   ANKERSTJERNE 

Lygten,  47-49,  Copenhagen,  N.  V. 

Phone:  Aegir  1700 
Services:  35mm,  16mm,  b&w;  East- 
man Color. 

A/S  NORDISK   FILMS  TEKNIK 

Rcdhavnsvej-Frihavnen, 

Copenhagen 
Phone:  Tria  2601 
Telex:  5006 

Services:  3.5mni,  16mm,  b&w  and 
color  laboratories;  preview  theatre; 
sub-titles. 

GERMANY 

—  Film  Laboratories  — 
Cutting  Rooms/Sound  Studios 

ARNOLD   &   RICHTER   K.   G. 

Turkenstr.   89,  8  Munich    13 
Phone:  36591 
Cable:  .•Vm'film 


—  Sound  Recording  Studios  — 

BERLINER   UNION-FILM 

GMBH   &   CO.   STUDIO   KG 

Oberlandstr.  26-35,  1  Berlin  42 
(Tempelhof ) 

Phone:  70  00  11 

Cable:  Berlinunionfilm 

Dr.   Hermann   Schuerin,   Business 
Manai^er 

Kurt   Ezner,  Business  Manager 

Dieter  Charisius,  Bus.  Mgr, 
Services:  .Music  recording;  dubbing 
and  mi,\ing  studios;  laboratory  for 
16  35nim,  black  &  white  and  color; 
optical  and  title  services;  studio 
rental  for  film  and  T\'  producrtion, 
16  3.5mm.  6  sound  .stages,  set  con- 
struction facilities,  4  channel  stereo 
recording  ecjuipment,  etc. 

ITALY 


TECHNICOLOR  ITALIANA,  S.P.A. 
Via  Tiburtina,  1138,  Rome 
Phone:  416-447 

Dr.  Giuho  Monteleoni,  Director 

General 
Renzo  Avanzo,  Sales 
Dr.  Guido  .Marpicati,  Plant 

Manager 
Services:  see  Technicolor,  LT.S.A. 

SPAIN 

—  Film  Laboratories  — 

FOTOFILM  S.   A.   E. 

Traversera  de  Dalt,  117  y  119. 

Barcelona 
Phone:  235-01-00 
Cable:  Fotofisa 

Branch  Office:   Fotofilm  Madrid. 
S.  A.  Pila  de  Zaragoza,  30, 
Madrid,  Phone:  255-36-07 
Daniel     Aragones,     Ramiro    Ara- 
gones,  .Antonio  Pujol,  Managers 
Services:     65mm,     70mm,     3.5mm. 
16mm,    8mm,    black    &    white    and 
color.  Special  effects,  titles. 

FOTOFILM  MADRID,   S.   A. 

Pilar  de  Zaragoza,  30,  Madrid 
Phone:  25.5-36-07 
Cable:  Quiminsa 
(See  complete  listing  under  Fotofilm 
S.A.E..  Barcelona) 

SWEDEN 

Film   Laboratory 
AB   NORDISK   FILMKOPIA 

Norra  Stationsgatan  79-81.  7  tr. 
Stockholm 

Phone:  23-47-85 

Cable:  Filmkopia 

Osk.ar  Ertnaes.  Manager 
Services:  35mm;  black  &  white  and 
(X)lor;  16mm;  black  &  white  and 
color;  re\'ersal  print,  black  &  white 
■and  color.  \\'etprinting;  chemical 
subtitling;  optical  printing;  sound 
studio. 

—Equipment   Hire— 
AB   SANDREWATEUEERNA 
Filmstaden  Solna  2 
Phone:  83  04  30 


«-£  red 


V/biefe,fe 


when  it's  processed  by 


Mto\€K 


MOVIELAB,  INC. 

Movielab  Building 

619  West  54th  Street 

New  York,  NY.  10019 

JUdson  6  0360 

Cable:  MOVIELAB    Telex:  12  6785 


To  Help 


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Training  Devices  NEW   YORK      •      DETROIT         •  CHICAGO       •       HOLLYWOOD 

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BUSINESS  SCREEN 

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for  Industry 


BOARDS       t 


=^^_^ 


No.  8  •  Volume  28    FIFTY  CENTS 


Since  1960,  United  Air  Lines  has  taken 
^      nearly  130  million  people 
to  Hawaii,  California  and  Colorado 


n 


«*. 


^%^ 


M 


^ 


\    % 


vXn 


i<\,a\ 


^-^ 


without  leaving  the  ground. 


They've  done  it  via  sponsored  films. 

United  feels  the  best  way  to  get  people  to  fly  is 
to  show  them  the  fun  they  can  have.  So,  using 
sponsored  films,  United  treats  audiences  to  excit- 
ing scenes  of  surfing  in  Hawaii . . .  Sightseeing  in 
California . . .  Skiing  in  Colorado. 

These  visual  images  are  also  good  for  the  cor- 
porate image,  and  suggest  that  "fly  the  friendly 
skies  of  United"  is  more  than  an  advertising  slogan. 

Fact  is,  the  airline  has  made  so  many  friends 
this  way  that  they're  also  using  films  to  tell  people 
more  about  United's  own  operation  — everything 


from  movies  about  flight  training  to  the  fascinating 
career  of  a  stewardess. 

United  gets  plenty  of  mileage  out  of  their  films. 
160  million  people  have  seen  them  so  far. In  schools. 
Resorts.  Airports.Theaters. On  television.  Business 
and  community  organizations  of  all  kinds. 

How  does  the  world's  largest  airline  reach  so 
many  people?  They  work  with  another  leader. 
Modern.  The  world's  largest  distributor  of  spon- 
sored films. 

By  helping  people  discover  America,  United  has 
helped  more  and  more  people  discover  United. 


MODERN  TALKING  PICTURE  SERVICE,  INC. 

1212  Avenue  of  the  Americas,  New  York,  N.  Y.  1 003  6 

Want  more  information  about  United  Air  Lines'  films?  Or  about  how  sponsored  film  programs  can  benefit  your  company?  Write  to  Modem. 


We  asked  478  executives 
what  they  wanted  most  in  a 
new  sound  movie  projector 


Then  we  invented  theTechnicolor  1000 


What  do  executives  want  in  a  new  sound 
movie  projector?  1.  Convenience.  2.  Portabil- 
ity. 3.  Economy.  Here's  how  the  new  Techni- 
color 1000  fills  the  bill...  Real  Convenience. 
Snap  in  the  cart  ridge...  punch  the  "go"  button 
and  the  show  is  on.  No  reels,  no  threading, 
no  re-winding... Complete  Portability.  Half  the 
weight  of  conventional  projectors.  Carry  it 
anywhere,  anytime. . .Economy.  You  might 
expect  the  Technicolor  1000  to  cost  a  bundle. 
Actually,  it's  less  than  half  the  cost  of  conven- 
tional projectors!  Our  brochure  tells  more 
about  this  revolutionary  projector. ..write  for  it. 


FREE  COLOR  BROCHURE  BSC  127 

Please  rush  me  colorful,  information- 
packed  brochure  about  Technicolor  1000. 

Name  THIe 

Company 


City  Stata  Zip 

^j^  "Technicolor 

COMMERCIAL   AND    EDUCATIONAL    DIVISION 
1300  Frawley  Drive   Cosia   Mesa    Calilornia  92627 


For  those  in  Line  and  Staff  Manage- 
ment, who  supervise  the  work  of 
others: 

SUPERVISOR 

TRAINING 

ON 

HUMAN   RELATIONS 


Every  Company's  Chief  Executive  knows 
the  importance  of  having  all  managers 
and  supervisors  develop  a  deep  under- 
standing of  human  behavior . . .  and  how 
to  successfully  achieve  better  human 
relations  with  others...  how  to  develop 
an  esprit  d'corps,  which  will  have  every- 
one trying   harder ...  to   achieve   more. 

Why  so  many  management  failures? 
One  of  the  country's  largest  institutions 
in  its  field,  after  researching  the  prob- 
lem, discovered  that  of  those  who  fail 
as  managers. . .  2%  do  so  because  they 
lack  technical  knowledge. .  .while  98% 
fail  because  they  lack  "people  knowl- 
edge" and  how  to  work  with  others. 

How  to  gain  "people  knowledge" 
"SUPERVISOR  TRAINING  ON  HUMAN 
RELATIONS"  is  a  complete  16  hour 
course,  including  filmstrips,  manual  and 
supplementary  material,  which  drama- 
tically demonstrates  how  to  successfully 
handle  such  supervisory  responsibil- 
ities as: 

•  Promoting  Cooperation 

•  Interpreting  company  policies 

•  The  Supervisor  as  a  representative 
of  management 

•  Maintain  discipline 

...and  many  other  equally  impor- 
tant supervisory  responsibilities 

How  to  "judge"  the  program  before 
you  buy 

Don't  take  our  word  for  it.  Our  "preview" 
offer  permits  you  to  "see  and  judge"  the 
program  for  yourself.  A  small  handling 
charge,  credited  to  the  purchase  price, 
allows  you  a  5-day  examination  period 
of  your  choice. 

MAIL  COUPON  TODAY .  .  .  fOR  PREVIEW  OFFER 

Guided  FILM  Missiles 


ROCKET 


INC 

PICTURES 

Mail  coupon  /or  preview  details 

ROCKET  PICTURES,  Inc.  Dept.  R  87 
1150  West  Olive  Avenue 
Burbank,  California  91506 

Tel    lus    how    we    moy    preview:    "SUPERVISOR 
TRAINING  ON  HUMAN  RELATIONS." 

l^ome    

Address   

City   Stole   Zip  Code 

Compony  Title 


BUSINESS  SCREEN 

&coA  and  ^eoA^ti^ite^  c^ 'iSotnnuttucaiio** 

A  Preview   of  This   Month's   Features 

Right  Off  the  Newsreel:  the  Month's  Events  in  Review  4 

Market  Review:  a  Survey  of  1966  Audiovisual  Expenditures  ....10 

Viewpoint:  "Super  8mm  Today"  by  Samuel  C.  Gale  14 

The  Annual  ACL  Survey:  Current  Trends  in  Film  Processing  19 

Better  Management  Via  Audiovisuals,  by  Lt.  Col.  J.  C.  Stokes  ..22 

CINE's  10th  Anniversary  Exhibition:  Overseas  Film  Awards  24 

Special  Report:  Son  Diego  Knows  Value  of  Film  Medium  28 

Consensus  Selection:  the  Most-Honored  Pictures  of  the  Year  ...31 
Audiovisual   Facility   Designs:   Part    1 

The  Program  Information  Center  at  Boeing-Wichita  36 

A  Versatile  Conference  Room:  at  the  Beloit  Corporation  40 

Mobile  Training  Center  Hits  Road  for  Montgomery  VVard   41 

Name  the  Audiovisual  Tool:  Bear  Mountain  Inn  Has  It  42 

Independence  Hall/V/est:  Sight  &  Sound  Re-Create  History  ...43 

Newest  A-V  Techniques  Help  Xerox  Skip  Routine  "Demos"  50 

Distribution  Report:  N.  Y.  Stock  Exchange  Films  on  TV  54 

Picture  Story:  "Open  Outcry"  Depicts  World  Trading  Center  ..  .56 

News  Along  the  Film  and  Tape  Production  Lines  58 

The  Screen  Executive:  News  of  Staff  Appointments  60 

Plus:  The  National  Directory  of  Audiovisual  Dealers  62 

THE    STAFF    OF    BUSINESS    SCREEN 

Editor  and  Publisher  O.  H.  Coelln 

Eastern  Manager  Robert  Seymour,  Jr. 

Western  Manager  H.  L.  Mitchell 

European  Editor  Robinson  P.  Rigg 

Associate  Editor  Antonio  A.  Garcia 

Production  Manager  Mildred   Rosen 

Head,  Mail  Division  .   Herbert  Johnson 


Issue  Eight.  Volume  Twenty-Eight,  Business  Screen  Mogazine,  published  December 
30,  1967.  Issued  eight  times  annuolly  every  six  weeks  at  7064  Sheridan  Rd.. 
Chicago.  Ill-  60626  by  Business  Screen  Magazines,  Inc.  Phone:  BRiorgote 
4-8234-5  O.  H.  Coelln.  Editor  and  Publisher.  In  New  York:  Robert  Seymour. 
Eastern  Manoger.  250  W.  57lh  St.,  Phone:  245-2969.  In  Los  Angeles:  H.  L. 
Mitchell,  1450  Lorain  Rood,  San  Marino.  Calif..  Phone:  Cumberland  3-4394. 
Subscription  $3-00  a  year,  S5.00  two  yeors  ^domestic;  $4-00  and  $7-00  foreign. 
Second  class  postage  paid  at  Chicago.  Illinois  and  at  additional  mailing  office. 
Entire  contents  copyrighted  1967  by  Business  Screen  Magazines.  Inc.  Trade- 
mark registered  U-  S-  Patent  Office-  Address  editoriol  and  subscription  inquiries 
to  office  of   publication,   7064   Sheridon   Rood   Building,   Chicago,    Illinois  60626. 


%Ml  fILM  -  SAVE  YOUR  SHOW 
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NUMBER  8  .  VOI.l  MK  28 


right  off  the 


NAPM  Hosts  N.Y.  Conference  on 
Audiovisual  Equipment  Standards 

■fr  A  confcrcnci-  aimed  at  "taking 
the  first  steps  in  setting  standards 
for  audiovisual  equipment  used  in 
U.S.  education"  was  attended  on 
December  14  in  New  Yorlc  City 
by  over  100  representatives  of 
business,  trade  association,  gov- 
ernment and  educational  groups, 
both  local  and  national. 

Called  by  the  National  Associa- 
tion of  Photographic  Manufactur- 
ers in  response  to  a  request  by  the 
Photographic  Standards  Board  of 
USASl  (United  States  of  Ameri- 
ca Standards  Institute),  delegates 
heard  Louis  Hausman,  Assistant 
to  U.S.  Commissioner  of  Edu- 
cation Harold  Howe  11,  extend  the 
congratulations  of  that  office  "that 
such  a  meeting  was  being  held  as 
a  conference  rather  than  as  a  con- 
frontation." 

NAPM  e.xecutive  vice-president 
Joseph  T.  Morris  noted  that  "our 
purpose  is  to  establish  the  basis 
for  future  standards  in  the  audio- 
visual field.  Many  standards  al- 
ready exist  but  they  need  to  be 
codified.  In  some  instances,  basic 


standards  are  non-existent.  We 
hope  that  this  conference  will  un- 
dertake the  first  actions  to  esta- 
blish some  uniformity  without  re- 
stricting further  development  in 
this  fast-moving  field." 

Charles  E.  Hilton,  technical  di- 
rector of  USASl,  explained  the 
procedures  for  organizing  stand- 
ards and  Paul  Arnold,  chairman  of 
the  Photographic  Standards  Board 
of  USASl,  presented  a  proposal 
to  the  conference  for  the  organi- 
zation of  a  USA  standards  com- 
mittee in  this  audiovisual  area.  It 
was  the  general  consensus  of  the 
attending  representatives  that  such 
a  committee  should  be  organized. 

A  working  group  was  then 
named  from  among  interested  del- 
egates "to  work  on  the  scope  of 
such  activities  and  to  present  its 
findings  to  the  Photographic 
Standards  Board."  Another  meet- 
ing is  scheduled  to  be  held  in 
January.  • 

*        Si        » 

American  Film  Institute  Offers 
First  Three  National  Programs 

M  The  first  three  national  pro- 
grams have  been  approved  by  the 
Board  of  Trustees  of  the  newly- 
formed  American  Film  Institute. 
The  non-profit  organization,  head- 
ed by  George  Stevens,  Jr.  (recent- 


ly  named   its   first  director),   has 
set  up  these  goals; 

1.  a  program  for  conserving 
America's  film  heritage,  beginning 
with  a  "rescue  project"  to  save 
American  motion  picture  classics 
in  immediate  danger  of  disintegra- 
tion. Kemp  Niver,  an  expert  in 
this  field  in  Hollywood,  is  said  to 
be  a  key  figure  in  this  work. 

2.  a  $500,000  fund  to  support 
production  of  short  films  by  Amer- 
ican film-makers;  and 

3.  initial  grants  to  improve  and 
encourage  film  teaching  activities. 

At  the  New  York  press  confer- 
ence (Dec.  1 1  )  where  these  pro- 
grams were  disclosed,  the  Insti- 
tute's board  chairman  Gregory 
Peck  was  a  participant.  • 

*  *  * 
Movielab  Integrates  Divisions 
Into  Unified  New  York  Operation 
1k  Movielab,  Inc..  is  physically  in- 
tegrating its  black-and-white  and 
color  divisions  into  one  unified 
operation,  according  to  Saul  Jef- 
fee,  president  of  the  company. 

The  change  has  necessitated  a 
realignment  in  executive  assign- 
ments. Frank  S.  Berman,  executive 
vice-president,  and  Norman  Rine- 
hart,  Jr..  vice-president,  will  now 
be  in  charge  of  customer  service 
relations  and  of  production  sched- 


uling; and  Peter  P.  Cardasis,  vice- 
president,  is  in  charge  of  manufac- 
turing. 

John  J.  Kowalak  will  continue 
to  serve  as  vice-president  and  di- 
rector of  technical  operations;  Ben 
Bloom  as  vice-president  for  sales 
and  marketing;  and  Dan  Eisen- 
berg  as  vice-president  in  charge  of 
finance  and  administration. 

*  *  * 
lanuary  13  Deadline  Announced 
for  Overseas  Festival  Entries 
i~-  American  film  makers  have  un- 
til January  15  to  submit  their  best 
pictures  for  1968  film  festivals 
abroad.  This  entry  deadline  has 
been  announced  by  CINE,  the 
Council  on  International  Nonthe- 
atrical  Events,  which  serves  as  a 
clearing  house  for  sponsored,  edu- 
cational, television  documentary 
and  theatrical  short  subject  films 
out  of  its  headquarters  in  Wash- 
ington. D.  C. 

During  1967,  412  U.  S.  films 
were  sent  to  49  foreign  film  festi- 
vals by  CINE  and  captured  145 
prize   awards. 

For  the  1968  entries,  a  sliding 
scale  of  fees  has  been  set  to  defray 
actual  costs  of  jury  selection, 
handling,  inspection  and  data:  $25 
for  a  film  up  to  15  minutes  long; 

(CONTINUED     ON     PAGE     SIX) 


<JET  STOCK  T'OOTAGE 


*JET/PISTON/HISTORICAL  AIRCRAFT 
35  MM/16  MM  COLOR  and  BLACK  &  WHITE 
Free  film  provided  to  producers  for  authentic  airline  sequences 


Cleveland 
Denver 
Detroit 
Honolulu 


♦Jet  mockups  for  interior  filming  — New  York  City  and  Hollvwood 


333-3500 
398-4535 
963-9770 

514-261 


Los  Angeles 

482-3620 

Washington,  D.C. 

737-6830 

New  York 
Pittsburgh 
San  Francisco 

922-5225 
471-0700 
397-2620 

Write  for  catalog: 
UNITED  AIR  LINES 
626  Wilshire  Boulevard 

FILM  LIBRARY 

Seattle 

682-3731 

Los  Angeles.  California 

90017 

United  Air  Lines 


BUSINESS  SCREEN 


Your  message  can 
now  reach 
Bob  Tanner,* 
his  girl  friend, 
and  a  guaranteed 
captive  audience 

of  49,999,998 

other  persons. 


In  a  minimum  of  5,000  motion  picture  tlieatres  at  tlie 

lowest  cost  per  tliousand  of  any  media. 

IN  A  NILES-PRODUCED  SHORT  SUBJECT 

(guaranteed  for  theatrical  release  by  a  ma|or  film  distributor.) 

a  per  showing  basis.  Sponsors  pay  only  the  ini- 
tial production  cost.  They  pay  nothing  for  dis- 
tribution .  .  .  nor  do  they  pay  for  the  35mni 
prints,  advertising,  posters,  foreign  dubbed 
versions,  etc. 

Your  short  subject  feature  will  initially  be  re- 
leased as  a  package  with  a  major  film  feature  to 
local  motion  picture  theatres.  Later,  it  will  be 
released  individually  to  theatres,  both  in  this 
country  and  abroad. 

The  market  is  15.627  motion  picture  theatres 
in  the  U.S.  and  Canada,  and  additional  thou- 
sands of  theatres  overseas.  The  short  subject  is 
also  shown  in  hotels,  cruise  ships,  in-flight,  even  at 
home.  And  remember .  at  no  Jistrihutioncost  to  you. 

We  will  be  happy  to  go  into  detail  with  you  on 
the  possibilities  of  your  sponsorship  of  a  short 
subject  .  .  .  either  a  partial  sponsorship  of  a 
short  already  in  production  ...  or  one  tailored 
entirely  for  you. 


Niles  Communications 
Centers,  Inc. 


IN  CHICAGO: 

1058  W  Washington  Blvd. 

312-738-4181 
IN  NEW  YORK: 
108  West  End  Ave. 

212-787-8770 

IN  HOLLYWOOD; 

5545  Sunset  Blvd. 
213-462-7311 


The  Niles  organization  now  offers  you  a  tre- 
mendously exciting  vehicle  for  carrying  your 
message  to  a  guaranteed  audience  of  SO.OOO.CXX) 
persons. 

That  vehicle  is  the  short  subject  feature.  And 
only  Niles  can  guarantee  in  writing  its  release 
to  a  minimum  of  5.000  motion  picture  theatres 
by  a  major  film  distributor. 

Naturally,  a  short  subject  must  have  enter- 
tainment value.  But  there  is  plenty  of  latitude  to 
work  a  substantial  commercial  message  into  the 
basic  format. 

Before  any  contracts  are  signed,  or  payments 
made,  Niles  will  prepare  a  suggested  story  treat- 
ment incorporating  your  message  for  approval. 
Once  the  treatment  is  approved,  you  will  get  a 
firm  commitment  from  a  major  film  distributor 
to  release  the  film. 

And  unlike  the  scr\ices  offered  by  commercial 
film  distributors,  there  is  no  escalation  of  cost  on 


'Bob  Tannsf.  a  Ni)*i  diractof.  ii  an  ardant  moviagoaf.  a  habitual  popcorn  munchaf  and  hi^hty  impraaaiorvatila. 

Wi"  ►'sv  A"  tn^t,  on  ►>■*  (i-'l  ffinti 


Nl'MBKR  8  .  vol. I  ME  28 


rigliff  off  ttie 
J: 


{CONTINUED     FROM      PAGE     FOLR  1 

$35  for  films  from  15:01  to  30 
minutes  in  length;  and  $45  for 
any  subject  longer  than  30:01 
minutes.  Amateur  (youth)  film 
entries  carry  a  special  rate  of  $10 
per  title. 

Application  forms  can  he 
secured  from  CINE.  120!  Six- 
teenth St.,  N.W..  Washington,  D. 
C.  20036.  The  phone  number  is 
202/265-1136.  • 

*     *     * 

Kodak  "Teen-Age  Movie  Awards" 
Cited  by  Photographic  Society 
w  A  certificate  of  commendation 
from  the  Motion  Picture  Division 
of  the  Photographic  Society  of 
.America  honors  the  Eastman  Ko- 
dak Company  "in  recognition  of 
that  company's  promotion  of  bet- 
ter movies  among  young  people." 
The  specific  program  which 
earned  Kodak  this  recent  citation 
was  its  Teen-Age  Movie  Awards. 
held  since  1963  for  the  best  ama- 
teur films  produced  by  boys  and 
girls  from  12  through  19.  Winning 
entries  have   been  shown   on  the 


.•■•rT>i 

|i«ia| 

Chris-Craft  Corporation  ( xrcuticcs 
arc  shoivn  at  recent  ceremony  lionor- 
in^  firm  with  Technicolor  Award  for 
"Oiilstandiiig  Acliicvement  in  Indus- 
trial  V.se  of  Hnun  Films."  Pictured 
at  Pompano  Beach,  Florida  (I  to  r) 
are  Chris-Craft  sales  promotion  man- 
ager Gordon  Hauser;  marketing  vice- 
president  C.  R.  Burgess;  Arthur  Sal- 
kin,  Technicolor  district  manager; 
and  Jack  Nehon,  C  :C's  ad  director. 

NBC  and  CBS-TV  networks  as 
well  as  by  many  local  television 
stations.  They  have  also  been  ex- 
hibited at  film  festivals  in  Ger- 
many, Iran  and  South  Africa, 
through  the  facilities  of  the  Coun- 
cil on  International  Nontheatrical 
Events. 

The   competition    is    sponsored 


by  Kodak  in  cooperation  with  the 
University  Film  Foundation  (on 
behalf  of  the  Llnivcrsity  Film  Pro- 
ducers Association )  and  aided  by 
CINE  in  recent  years.  • 

*      *      * 
|.  W.  Anderson  is  Chairman  of 
U.S.   Industrial    Film   Festival 

A  ncwiy-cstablishcd  U.  S.  In- 
dustrial Film  Festival,  with  head- 
quarters at  333  N.  Michigan  Ave- 
nue in  Chicago,  has  named  J.  W. 
Anderson  as  its  1968  chairman. 
The  event  will  "recognize  those 
films  produced  commercially,  as 
well  as  by  government,  university 
and  in-plant  film  producers  at  a 
day-long  seminar  and  awards  cer- 
emony to  be  held  at  The  Center 
for  Continuing  Education,  Univer- 
sity of  Chicago,  on  April  25, 
1968,"  accordin'j  to  its  organizers. 

Stressing  the  value  of  film  fes- 
tivals, Anderson  noted  that  "they 
promote  a  high  level  of  film  excel- 
lence through  competitive  compar- 
ison benefiting  producer  and  user 
alike.  The  1968  chairman  is  a  pro- 
motional executive  for  Wilding, 
Inc. 

Entry  blanks  are  available  on 
request  from:  U.S.  Industrial  Film 
Festival,  Suite  1121,  333  N. 
Michigan      Ave.,     Chicago.      111. 


60601.  Entries  are  limited  ti 
I6nim  industrial  motion  picture 
and  35mm  filmstrips  produced  be 
tween  Jan.  1,  1967  and  March  1 
1968,  the  deadline  for  entries,  fl 
fee  of  $40  for  motion  picturi 
entries  and  $25  for  filmstrips  ha 
been  established.  < 

*  *      * 

Credit  CMI  Films  as  Producei 
of  Picture  "Poised  for  Action' 
+  Poised  for  Action,  winner  of  ; 
"Chris"  statuette  at  the  Columbu: 
Film  Festival  October  6th,  was  in 
correctly  reported  in  our  Issue  No 
6  as  having  been  produced  b; 
John  J.   Hennessey. 

Mr.  Hennessey  served  as  direc- 
tor of  the  film,  which  was  pro- 
duced for  Prudential  Insurance 
Company  by  CMI  Films,  a  divi- 
sion of  Contact  Merchandising  In- 
corporated, of  New  York.  • 

*  *      * 

Where  to  Get  "Sara's  Secret" 
ix  These  pages  recently  listed  the 
film  Sam's  Secret  as  being  dis- 
tributed by  Dartnell.  The  distri- 
butor of  this  Portafilms'  produc- 
tion is  Base  Six  Films,  1825  Wil- 
low Road,  Northfield,  Illinois 
60093.  We're  glad  to  set  the  re-, 
cord  straight  on  this  title. 


967  Awards 

•  ACADEMY  A^VARD 
•  CINE  GOLDEN  EAGLES 
•  CHRIS  STATUETTE 
•  NVPA  FIRST  A^VARD 
•  INTERNATIONAL  FILM 

&  TV  SILVER  MEDALS 
•  FILM  FESTIVAL  A>VARDS: 
•  BRUSSELS        •  EDINBURGH 
•AMERICAN    FILM    FESTIVAL 

On  behalf  of  our  clients:  vib  offer  our  sincere 

thanks  to  those  judges  who  made  1967 

X  an  award-winning  year  for  SUN  DIAL  FILMS. 

Cad  \tilc.c^icJU__^ 


PRESIDENT 


SUN  DIAL  FILMS,  INC 

NEW   YORK    •    WASHINGTON,    D.C.     •    CALIFORNIA 
318   EAST  45th  ST.,  NEW  YORK,  N.Y.  (212)   889-6575 


BUSINESS  SCREEN 


r 


m  iMxxi 


GEEflERAQ. 


Serving  Professional 
Film  Producers  Everywhere 


De  Luxe  Laboratories,  Inc..  850  Tenth  Avenue,  New  York,  New  York  10019(212)01  7-3220 
West  Coast;  1418North  Western  Avenue,  Hollywood,  California  90027  (213)  HO  9-3141 

General  Film  Laboratories,  A  Division  of  De  Luxe  Laboratories.  Inc 
1546  Nortfi  Argyle,  Hollywood,  California  90028  (213)  HO  2-6171 


NUMBKR  8  .  vol  I'MK   28 


+conducted   by    the  publishers  of   Industrial   Photography   magazine 


* 


Dept.  of  Travel  Industry,  British  Columbia 

"BREATH  OF  SPRING" 

Producer/Director— W.  E.  Gray 

State  Dept.  of  Education,  Atlanta,  Ga. 

"ODE  TO  AN  UNCERTAIN  TOMORROW" 

Producer/Director— J.  Hunter  Todd 

Grumman  Aircraft  Engineering  Corp. 

"READY  ON  ARRIVAL" 

Producer— Richard  C.   Milligan 
Director— WillJam  Joyce 

North  American  Aviation 

"TAKE  TEN" 

Producer/ Director— W.  M.  Brose 

Cornell  Aeronautical  Laboratory,  Inc. 

"INSTRUMENT  OF  SERVICE" 

Producer/D/rector— H.  S,  Totley 


9tll  ANNUAL 
INDUSTRIAL 
FILM  AWARDS 
WINNERS  . 


congraiatiofls  lo  our  prizi 

...their  filmacameramei 


Douglas  Aircraft  Co. 

"SIMPATICO  MEANS  VENEZUELA" 


Producer— Ben  Marble 
Director— Bill  Gibson 


Jet  Propulsion  Laboratory,  Deep  Space  Network  Div. 

"A  NEW  WINDOW  INTO  SPACE" 

Producer— Irl  Newlan 
Director— William  Rowe 

IBM  Corp. 

"PROFILE  OF  A  PROCESS: 

THE  SOLID  TECHNOLOGY  CIRCUIT" 

Producer/Director— Louis  C.  Varuzzo 

Jet  Propulsion  Laboratory,  Technical  Information  Div. 

"LUNAR  LANDING" 

Producer— Irl  Newlan  and  William  Brusseau 
Director— W.  Brusseau 

Los  Angeles  City  Fire  Dept. 

"FIRE  FIGHTING  DURING  RIOTS" 

Producer/Director— Paul  Garns 

Aerojet-General  Corp. 

"M-1  ENGINE  DEVELOPMENT  FINAL  REPORT" 

Producer/Director-Larry  D.  Filby  and  William  W.  Riley 

Jet  Propulsion  Laboratory,  Mariner  Project  Div. 

"MARINER  VENUS  67  TRAINING  FILM" 

Producer— Robert  Pace 
Director— Jack  Aiken 

General  Dynamics  Convair 

"ONE  ONE-ZERO  ZERO" 

Producer/Director— E.  C.  Keefer 

Hughes  Aircraft  Co. 

"APPLICATIONS  TECHNOLOGY  SATELLITE: 
FACT  FINDING  COMMITTEE" 

Producer/Director- G    W.  Stimson  and  J    R.  Swift 


ARRIFLEX  1SS 


Arrif lex  cameras.. 


BUSINESS   SCREEN 


winning  pattern... 


AGAIN  IN    1967!  For  the  ninth  consecutive 

year,  Arriflex  motion  picture  cameras  were  used  by 
more  winners*  of  the  Annual  Industrial  Film  Awards 
than  all  other  cameras  combined!  An  unmistakable 
pattern  of  Arriflex's  popularity  among  professional 
cinematographers.A  unique  and  eloquent  testimonial 
to  its  versatility  and  filming  capabilities. 

*Arriflex  cameras  were  used  in  fourteen  of  the  sixteen  award  winning  films. 


nd  directors/ producers 


* 


ARRIFLEX  16M 


ARRIFLEX  IS'ZC 


ARRIFLEX  16BL 


minant  choice  of  professional  film  makers  the  world  over 

\  III»fJlurr 

RIFLEX    CORPORATION    OF    AMERICA    ■    25  20  Brooklyn  <Ju««n$  Expressway  west,  Woodsido.  New  york.  11377 


DUMBER  8  ■  VOLUME  28 


AT&T  AMERICAN  BANKERS  ASSOCIATION 
ABC-TV  ■MTM  ABC-TV  INTERNATIONA 
L  AMF  AMERICAN   HOME  MAGAZINE  AUDI 

T  BUREAU  OF  |^EI!I!I!ZZi!iiiI!EIDHi  ciRCU 

LATIONS    BABCOCK  &  WILCOX  B.  F.  GOO 
DRICH    «iilll:HM:V^  THE  BORDEN   COMPA 
NY    BRISTOL   MYERS      CELENESE    CORP. 
OF  AMERICA  ■CEHiMiSMIQlH  CLAIR 
OL   COMPANY   CBS-RADIO   CBS-TV   CONGR 
EGATION  ^EMEIMi CHRISTIAN   CHUR  I 
CH  DOW   CHEMICAL   COMPANY  EASTMAN   C   | 
HEMICAL   COMPANY    J^jJJEJJJSISSi  EAST   \ 
MAN  KODAK   COMPANY  E.    I.    DUPONT  ET   ! 
HYL  CORPORATION    HEilllUMiQfflGliB 
FAMILY   CIRCLE  FOUR  ROSES   DISTILLE 
RS   FOSTORIA   GLASS   CO.    ■l.'MhillJil.'M  G 
IRL   SCOUTS   OF   THE  U.S.A.    HEUBLEIN 
INC.    IBM    HEEMn^B  INSTITUTE   0 
F  LIFE   INSURANCE   INTERNATIONAL  NI 
CKEL    COMPANY    IHHSEEEH^  JO^ES    & 
LAUGHLIN   STEEL   COMPANY  KOPPERS   CO 

MPANY  HIHlMIIilMH  IjAdies  home  JOU 

RNAL  LEVER  BROTHERS  LIFE  MAGAZINE 
MC  CALL'S  MAGAZINE  BEHHEII^  NAT 
lONAL  DISTILLERS  NATIONAL  LUMBER 
MFGRS.  ASSOC.  HEHIMSEIIM  NATION 
AL  VITAMIN  FOUNDATION  NEW  YORK  LI 
FE  INSURANCE  CO.  ■'■'IM*.-]>J:IJJ)BOLIN  M 
ATHIESON  PEPSI-COLA  COMPANY  PHILL 
IPS-VAN  HEUSEN  ■HOBZIBH  CHA 
RLES  PFIZER  RAYBESTOS  REDBOOK  ROY 
AL  CROWN  KMinEHiniM  THE  SATURDAY 
EVENING  POST  SCOTT  PAPER  COMPANY 
ipyrm7;TTEhJ*^i!liJ,'JJ^il!lrW  SOCONY  MOBI 
L  OIL  COMPANY  SEAGRAMS  SYLVANIA  E 
LECTRIC  ■il;lli'il>Jtl!l'iJ!hhlM  PRODUCTS .  I 
NC.    TEXACO   THEATER   GUILD   TIME  MAG 

AZiNE  ^EUniaEIIE^B UNION  carbide 

VOGUE  WESTINGHOUSE  ELECTRIC   CORP. 
WOMAN'S   DAY   ■HMHIIKIHH  XEROX 


Survey  of  1966  Audiovisual  Expenditures 

Review  Indicates  S951  Million  Spent  for  Films  and  Equipmen 


VISUALSCOPE 

INCORPORATED 

103  PARK  AVENUE    ■  NEW  YORK  CITY  17  ■  MU  3-3513 


THE  Audiovisual  Industry  • 
could  break  into  the  billion- 
dollar  class  in  1968.  it  was  pre- 
dicted in  a  market  report  pre- 
pared for  the  Society  of  Motion 
Picture  and  Television  Engineers. 
Total  U.  S.  expenditure  for 
films  and  audiovisuals  in  1966 
by  all  segments  of  the  market 
(business  /  industry,  education, 
government,  religion,  community 
agencies  and  medicine  and  health) 
jumped  $2 1 2  million  for  the  field's 
best  increase  yet — up  29  percent 
to  $951  million  for  the  year. 
Industry's  Budget:  $335  Million 
Business  and  industrial  firms 
continued  their  growth  pattern  last 
year  by  increasing  their  spending 
for  audiovisual  communications  to 
a  new  high  of  $355 — an  11  per 
cent  or  $36  million  gain  over 
1965. 

When  compared  with  the  Gross 
National  Product  over  the  past  1 1 
years  that  statistics  have  been  de- 
veloped, the  audiovisual  field  has 
grown  more  than  twice  as  fast 
as  the  nation's  economy,  showing 
a  146  per  cent  growth. 

These  conclusions  are  included 
in  the  annual  "Market  Review: 
Nontheatrical  Film  and  Audio- 
Visual — 1966."  published  in  the 
December  issue  of  The  Journal  of 
the  Society  of  Motion  Picture  and 
Television  Engineers.  The  report 
was  prepared  for  the  Society  by 
Thomas  W.  Hope.  Motion  Picture 
and  Education  Markets  Division. 
Eastman  Kodak  Company. 
Education  Takes  Spending  Lead 
Business/industry  was  the  se- 
cond biggest  investor  in  the  total 
audiovisual  market  during  1966. 
It  surrendered  its  lead  of  previous 
years  to  education,  which  received 
tremendous  support  from  Federal 
aid.  Business/industry,  however, 
showed  heavy  expenditures  for 
film  production,  release  printing, 
film  distribution,  and  other  audio- 
visual materials  and  services. 

Of  this  total.  $112  million  went 
for  production  of  films.  $61  mill- 
ion for  release  prints.  $63  million 
for  distribution.  $14  million  for 
motion  picture  equipment  pur- 
chases. $33  million  for  other 
audiovisual  equipment  and  mater- 
ials, and  $72  million  for  adminis- 
tration. 

Film  Production  Up  16  Per  Cent 
Film  production  for  and  by 
business/industry  was  up  16  per 
cent  to  an  estimated  7.400  titles. 
It  could  have  been  higher,  the  ana- 
lyst believes,  if  the  manpower 
shortaae   had   not   been   so   acute 


'1 

9?- 

6CO 

1 

'5^ 

— l' '  ■ 

eje 

Sk' 

£  C-- 

J 

'962         '363         •361         "^es         •9« 

Gro\vth  of  audiovisual  expenditure 

from  1962  to  1966  is  subject  of  th. 
above  chart  from  recent  Hope  survey 

for  producers  and  laboratories. 

The  report  shows  that  a  cross 
section  of  industrial  producers  re 
veals  there  was  decided  shift  ii 
the  type  of  films  business  firm 
were  buying.  63  per  cent  were  fo 
sales  purposes,  eight  per  cent  fo 
advertising.  1 1  per  cent  for  publii 
relations,  14  per  cent  for  traininj 
and  four  per  cent  for  other  pur 
poses. 

The  trend  to  greater  use  of  colo 
in  business  film  productioi 
reached  the  94  per  cent  mark  ii 
1966.  This  reversed  the  slight  di| 
experienced  in  1965.  Of  the  94' 
films  analyzed  by  the  survey,  83' 
(88  per  cent)  were  shot  in  16inn 
and  110  (12  per  cent)  were  mad( 
in   35mm. 

Gain  in  Production  Equipment 

While  business  firms  purchase* 
fewer  16mm  sound  projectors  ii 
1966.  (9.000  vs  9,100)  there  wa 
an  increase  in  spending  for  motioi 
picture  equipment.  Most  of  th 
dollar  gain  was  accounted  for  b 
the  purchase  of  sound  recording 
lighting  and  other  productioi 
equipment,  plus  greater  sales  c 
8mm  sound  projectors. 

Administrative  outlay  in  thi 
market  went  up  almost  10  pe 
cent,  going  from  $66  million  to  a 
estimated  $72  million.  This  in 
crease  resulted  from  the  addilio 
of  a  large  number  of  new  employ 
ees  plus  higher  budgets  for  genert 
operations. 

Projections  for  1968  reveal  ths 
business  activity  indicates  the  aud 
iovisual  market  is  healthy,  bi 
there  may  be  some  leveling  of 
Even  though  this  occurs.  146 
could  be  a  billion  dollar  year. 
*     •     * 

Editor's  Note:  also  see  the  lat 
oratory  survey  data  which  beeir 
on  page  19  of  this  issue. 


10 


BUSINESS  SCREEl 


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■WTiTH  Neither  an  over-riding 
"  optimistic  or  pessimistic  out- 
look as  background  motivator,  but 
rather  a  desire  to  honestly  dis- 
cover today's  Super  8mm  tech- 
nology and  how  it  affects  private 
and  public  institutions  in  the  coun- 
try. I  set  out  on  a  two  month  study 
of  Super  8mm.  Like  any  trip,  it 
had  its  rewards  and  negative  sur- 
prises, but  most  of  all  it  produced 
a  basic  need  which  I  shall  try  and 
set  forth  in  this  report.  A  concept 
of  strength  through  unity. 

With  the  sudden  proliferation  of 
excellent  projection  equipment  in 
the  Super  8mm  field,  many  indus- 
trial organizations  and  public  edu- 
cational institutions  found  that  they 
had  a  wide  choice  of  good,  reliable 
projection  equipment  on  which  to 
show  the  predicted  flow  of  Super 
8mm  software. 

Interchangeabilitv  Is  Needed 

There  is  only  one  problem,  how- 
ever; all  are  different  in  design  . .  . 
so  no  standard  has  evolved  in  reels, 
track  advance  or  cartridge  design. 
This  brings  up  the  problem  of  in- 
terchangeability.  and  the  name  of 
the  game  in  this  much  sought  after 
world  of  unity  is  inlerchangeahility. 
Without  it  Super  8mm  is  going  to 
have  stunted  growth  ...  a  pheno- 
menon we  can't  afford. 

Something   must  be  done.   But 


F 


VIEWPOINT 


SUPER  8MM  TODAY 

by  Samuel   C.   Gale,   Vice-President,   Soles,    Capital    Film    Laboratories,    Inc. 


what?  Let's  go  back  and  sec  how 
we  found  ourselves  in  our  present 
predicament.  We  then  might  (to- 
gether) get  the  various  parties  or- 
ganized for  the  common  good  of 
all!  Don't  forget,  CBS  with  its  re- 
cently announced  electronic  video 
recording  system  represents  a  seri- 
ous competitive  factor  for  the  fu- 
ture expansion  of  Super  8mm.  The 
Super  8mm  industry  can't  allow 
itself  to  wallow  in  disunity. 
The  Explosion  in  Information 
First  of  all,  I'm  sure  you  agree 
that  we  all  desire  to  see  more  in- 
formation disseminated,  both  in  in- 
dustry, home  and  education.  For 
example,  one  of  the  most  pressing 
problems  in  management  practice 
is  for  the  manager  to  keep  pace  in 
today's  exploding  technological 
world.  He  desperately  needs  new 
tools  to  bring  fresh  concepts  to  his 
attention.  He  can  only  read  so 
much!  What  kind  of  compatible 
Super  8mm  system  would  best 
serve  American  industry?  And 
how  about  education? 


In  September  of  last  year,  Mr. 
William  S.  Vaughn,  President  of 
Eastman  Kodak  Company,  ad- 
dressed the  National  Association 
of  Photographic  Manufacturers 
under  the  title,  "Education  and 
Industry;  Of  Opportunity  and  Re- 
sponsibility". His  title  helps  set 
the  theme  for  this  report,  since 
there  is  great  opportunity  in  the 
Super  8nini  market  .  .  .  but  with 
the  opportunity  must  come  re- 
sponsible actions  on  the  part  of 
industry. 

Mr.  Vaughn  ,soes  on  to  sav  that 
"in  1966,  1/3  oj  our  gross  national 
product,  some  250  billion,  is  wrap- 
ped up  in  the  Knowledge  Industry, 
and  it  is  growing  2  V2  times  as  fast 
as  the  economy  as  a  whole.  The 
education  portion  of  the  Know- 
ledge Industry  is  $50  billion.  By 
way  of  comparison,  the  United 
States  is  spending  only  S5  billion 
a  year  on  the  lunar  project." 

We  can  also  go  a  step  further 
with  Mr.  Vaughn  as  he  sketches 
trends  in  teaching:  "For  example. 


forward-looking  educators  tell  us 
that  the  traditional  lecture  method 
is  dead.  It's  being  replaced  by  a 
more  individual  teacher-pupil  re-j 
lationship  that  puts  the  emphasis' 
on  what  a  given  child  is  learning 
rather  than  the  package  of  Know- 
ledge the  teacher  can  present.  Now, 
this  sort  of  relationship  has  far- 
reaching  implications  for  the  sup- 
plier of  classroom   materials". 

Home  Study  Market  a  Challenge 

Sylvia  Porter,  in  her  recent 
"Home  Study  Comes  of  Age"  art- 
icle, talks  of  the  blooming  home 
study  market  and  how  the  quality 
of  curricula  is  improving  by  the 
use  of  films  among  other  things. 
C'Homestudy)  has  become  a  pow- 
erful  force  in  upgrading  the  edu- 
cational-economic status  of  mil- 
lions" Mrs.  Porter  concludes.  One 
':ets  the  impression  that  the  home 
market  for  education  and  leisure 
time  oriented  8mm  will  eventually 
be  huge.  But  what  Super  8mm 
system  will  best  serve  Americar 
education? 

The  biggest  current  stumbhnc 
block  we  find  is  the  lack  of  com 
patible  cartridges  and  display  sys- 
tems and  the  dual  (magnetic  and 
optical)  market  battle  between 
Eastman  and  Technicolor.  It  be- 

(CONTINUED      ON      PAGE      66) 


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Our  high-efficiency  tungsten-halogen 
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Stands,  accessories,  power 
distribution  equipment  included. 
Write  for  data. 

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14 


BUSINESS  SCREE>|M 


p  "What's  the  secret  of  winning  Creative  Awards'?'" 


"Creative  Clients,  that's  what ' 


nong  the  films  Ihat  have  won  awards; 

"HE  TRUE  AND  THE  JUST     - 
paftmental  Committee  for  Court 

Jmm.strative  FirslJudicial  Department. 

ate  o)  New  York  and  ttie  Ford  Foundation, 
ishmgton.  D  C  Festival  and  American 

Im  Festival. 

40W  YOU  RE  TALKING'  -  A  T  «T 

ong  Linos  Dept  )  American  Film  Festival. 

VITMOUT  FAIL  ■  -  A  T.  «  T..  International 
m  &  TV  Festival  of  New  York 

;REDIT     -  Dun  &  Bradstreet. 
Ilumbus  Film  Festival. 

[IDS  i  COOKIES  '  -  National  Biscuit 
impany,  Washington  DC.  Festival. 
nencan  Film  Festival,  Chicago 
lern.iiional  Film  Festival  and  Columbus 
tm  Festival 

HE  KEY  ■  -  Texaco.  Inc  .  National 
lual  Presentation  Assn  and  Columbus 
Im  Festival 

»HEN  YOU  BE  SELLING'  -  Liggett  & 
^rs  Totjacco  Co  ,  International  Film  & 
'  Festival  ol  New  York 

VE  HAD  AN  IDEA'  -  Aluminum 
impany  of  America.  Inlernational  Film  S 
Fastival  ol  New  York. 

•HOUGH  THE  EARTH  BE  MOVED"  - 
flee  ol  Civil  Oelense.  Washington.  DC  . 
nencan  Film  Festival. 

TS  WONDERFUL  BEING  A  GIRL"  - 
trBonai  Products  Company.  American  Film 
ttival  and  Columbus  Film  Festival 

HUMAN  REPRODUCTION" 
^•iwHill  Book  Co 
.  Film  Festival 


Audio  has  won  its  share  (and  maybe  a  little  more)  of  creative  awards. 

For  that  our  deepest  thanks  go  to  our  clients  and  their  agencies.  They  had 

a  lot  to  do  with  it.  In  order  to  produce  an  award-winning  film,  it  takes 

a  partnership  between  a  skilled  creative  film  producer  and  a  client  that 

respects  good  work  We've  been  fortunate  in  having  both 

Every  year  is  a  good  year  for  good  clients. 

And  this  was  one  of  the  best  Thanks 


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Audio 


PRODUCTIONS  INC 


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15 


this 

sound  studio 
guts  up  aud  goes! 


^ 


The  one-of-a-kind  Siemens  2000  16/16  double  and  single-system 
sound  projector  is  an  amazingly  useful  and  versatile  addition  to 
your  complement  of  production  equipment.  Fully  portable,  it  travels 
from  the  editing  room  to  preview  room  to  the  conference  room  . . . 
even  packs  up  and  goes  with  you  to  the  client's  office.  And  every- 
where it  goes,  it  does  some  remarkable  things. 

Actually,  it's  a  top  quality  optical/magnetic  16mm  sound  projector, 
mechanically  interlocked  with  an  equally  fine  audio  deck  for  16mm 
full  coat  magnetic  stock.  Its  mechanical  linkage  keeps  absolute 
sync  between  picture  and  sound. 

How  many  ways  can  you  use  the  Siemens  2000  16/16?  Count  'em. 
As  a  fine,  single  system  projector  for  optical  and  magnetic  sound 
tracks;  as  a  double-system  projector  for  preview  screenings,  in  your 
preview  theatre  or  your  client's  office;  to  record,  re-record  and  post- 
record  200  mil  tracks  on  16mm  magnetic  stock;  for  multi-lingual  and 
other  multi-track  purposes;  for  test  tracks  and  scratch  tracks;  for 
"quick  access"  film  showings;  for  one-shot  screenings  of  originals, 
and  for  all  the  etceteras  you  can  think  of. 


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^   to  dozens  of  your 
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16 


BUSINESS  SCREEI 


X  ■• 


>  V  t. 


of  the  minds. 


CONCERTO  FOR  LISA  John  Cacavai 


•.DD»ess_ 


<illMBER  8  ■  VOLUME  28 


A  lotal  environment.  On  lilm. 

In  the  revolutionary  MoviEPAK-'carlridge. 

And  on  a  true  communications  tool:  Fairchild's 
self-contained,  automatic  cartridge  load,  rear  screen 
projector.  Mark  IV.  Or  the  front  screen  Mark  V. 

(Either  way.  you  get  all  the  advantages  ol  the  System 

that's  already  been  tested  and  proved  in  the  field  tor 

years-Standard  or  Super  8  format.) 

Operating  instructions  for  either  of  these  instant  load 

sound  projectors  are  the  same; 

1.  Slip  in  a  MoviePak.    2.  Flip  a  lever. 

II  takes  less  than  two  seconds  to  set  up  your  film. 
And  then  everything  happens  at  once. 

Motion.  On  an  8"x10-1/2  "screen.  In  black  and  white 


or  full  color.  And  because  the  projection  lamp  has 
its  reflector  inside,  where  50  walls  of  power  equals 
500  watts  in  conventional  machines,  the  Image  Is 
brilliantly  visible  in  lull  room  light. 
Sound.  Using  a  Fairchild  solid  state  amplifier. 
And  this  is  full  power,  wide  range,  immediate  sound. 
That  everyone  can  hear.  (The  speaker  ts  buill  in.  but 
there's  a  plug  for  headsets  or  an  external  speaker.) 

And  changing  or  stopping  a  film  is  as  easy  as  starting  it: 

1.  Push  a  button. 

2.  Slide  out  the  MoviePak. 

If  you  want  your  film  to  repeat  continuously, 
one  switch  controls  it.  If  you'd  rather  have 
Ihe  machine  turn  itself  off  when  the  film  ends, 
just  set  the  same  switch  for  automatic  stop. 


Fairchild  motion  picture  equipment. 
From  the  originator  and  leader  ol 
the  8  mm  sound  cartridge  world. 

And  the  Fairchild  MoviePak. 
For  instant  communication. 


See  it  for  yourself 


The  worlds  of  8mm  cartridge  sound. 


Education 


Industry 


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Trade  shows 


Industrial  Products  Division 
221  Fairchild  Avenue 
Plainview,  L.I.,  N.Y.  11803 
I'm  looking.  Send  me  your 
G  Industrial  program,  for  use  in 

D  Training,  D  Sales,  D  (Other) „ 

G  Educational  program,  listing  films  available  for 
(Grades) (Subjects) 


■"1 


R/\IRCHII-D 


(PLEASE    INCLUOE  I 


IS  14  13 


Medical  education 


The  scope  ol  Ihe  8  mm  sound  film  is  broader  than  the  screen 

you  show  it  on. 

In  fact,  this  medium  is  as  big  as  your  need  to  communicate. 

Thousands  of  films,  covering  hundreds  of  subjects,  are 

available,  and  the  list  continues  to  grow. 

And  with  the  MoviePak  System,  your  own  film  can  be  telling  your 

story  in  an  instant.  On  screen.  On  a  desk  top.  And  in  your  displays. 

Salesmen  think  of  it  as  one  (or  the  road. 

And  educators  have  nicknamed  this  System  "Teacher's  Set." 

The  world  of  8  mm  cartridge  sound. 

Look  into  it. 


ARRIFLEX  corporation  OF  AMERICA 


P.O.  BOX   1050,  WOODSIDE,  N.  Y.    11377 


16 


BUSINESS  SCREE 


JiGNiFiCANT  Increases  in  color  motion  pic- 
ture film  processing  during  1966  as  well 
;  apparent  declines  in  the  use  of  black  and 
hite  films  have  been  reported  by  the  Associa- 
jn  of  Cinema  Laboratories,  Inc.  Using  the 
idit  facilities  of  Peat.  Marwick,  Mitchell  & 
o.,  certified  public  accountants,  the  ACL  con- 
jcts  an  annual  survey  of  member  laboratories 
the  L'nitcd  States  and  Canada.  68  com- 
mies, representing  71  laboratories,  provided 
gures  on  their  1966  volume.  Included  were  at 
ast  five  Canadian  labs. 

Statistics  in  the  ACL  Survey  arc  affected 
tmewhat  by  varying  numbers  of  labs  report- 
g  In  1966  as  compared  to  the  1965  respond- 
its.  But  even  with  these  variants,  color  film 
;age  was  most  apparently  climbing.  The  1966 
tals  for  3. 5 mm  color  processing  showed  a 
ital  of  987.031,805  linear  feet,  w'ith  23  com- 
mies reporting.  17  labs  reporting  in  1965 
;ed  700,314,  966  feet  of  color  film. 
\  Significant  Incrca.se  in  16mm  Color 

In  contrast,  35mm  black  and  while  footage 
•opped  from  439,696,084  feet  used  by  30 
:porting  labs  in  1965  to  only  304,79 1', 833 
et  used  by  31   reporting  labs  in   1966. 

16mm  color  film  usage  showed  even  more 
gnificani  increases.  54  labs  reported  using 
J6.527.087  feet  of  color  film  base  in  1966; 
companies  reporting  in  1965  used  only 
61.876.670  feet  of  color  stock.  Although 
lese  figures  were  affected  by  figures  from 
ght  additional  sources,  ihe  increase  of  62.23 
;r  cent  was  noteworthy. 

A  sliiiht  increase  in   16mm  black  and  white 


Trends  in  Film  Processing 

.\KSoriutioii  of  Cinciiiu  LalH>ralurie> 
Dis('lo!><>s  Kesulls  of  .\nnual  Survey 


footage  was  offset  by  the  fact  that  five  addi- 
tional labs  reported  In  this  area.  The  1966  fig- 
ures from  63  companies  showed  a  total  of 
637,400,351  linear  feet  of  black  and  white 
film  used  as  compared  to  625,830,158  feet 
consumed  by  58  labs  in  1965. 

.More  Snini  Color.  Black  and  White  Films 

8mni  motion  picture  film  use  showed  in- 
creases in  both  black  and  while  and  color  ma- 
terial, with  additional  labs  reporting  in  both 
areas.  26  companies  reported  a  total  of  120,- 
200.409  feet  of  8mm  black  and  white  film 
consumed  in  1966.  as  compared  to  only  86.- 
232.565  feet  used  by  19  companies  in  1965. 

8mm  color  film  usage  also  showed  a  not- 
able advance  as  16  reporting  labs  used  38,- 
658.518  feet  of  color  in  1966.  compared  to 
only  25.689.703  feet  of  color  reported  by  12 
laboratories  for   1965. 

62  Labs  Provided  Comparative  Totals 

The  ACL  also  supplied  direct  comparison 
figures  from  62  respondents  who  reported 
footage  totals  in  the  same  category  in  each 
vear.  These  statistics  served  to  further  confirm 
findings  of  the  total  report.  For  35mni  films, 
the  decline  in  35mm  black  and  white  film,  re- 
ported by  the  same  28  companies  in  each  year, 
was    33.41    per   cent,    while    the    increase    in 


35mm  color  film  use  was  34.26  per  cent,  re- 
ported by  the  same  17  companies  in  each  com- 
parative year. 

57  laboratories  reporting  on  16mm  black 
and  white  film  use  In  both  comparative  years 
showed  a  decline  of  4.32  per  cent  in  that  ma- 
terial, while  46  reporting  tabs  confirmed  an 
increase  of  62.23  per  cent  in  color  film  con- 
sumption in  1966  over  their  reported  figures 
for  1965. 

The  8mm  figures  were  slightly  different  in 
this  comparative  study.  19  companies  who  re- 
ported on  8mm  black  and  white  film  consump- 
tion for  both  years  noted  a  14.10  per  cent  de- 
cline in  that  material.  12  labs  who  reported 
Hmm  color  film  consumption  in  both  com- 
parative years  did  confirm  a  19.34  per  cent  in- 
crease in  8/H/n  color  film  use  in  1966  v.s.  the 
1965  figures. 

Figures  Include  All  Footage  Processed 

The  ACL  Survey  covers  "processed  film 
footage"  and  embraces  all  film  developed  and/ 
or  printed.  The  reporting  years,  for  example, 
are  the  calendar  year  1966,  or  the  reporting 
laboratory's  most  recent  12-month  fiscal  year. 
The  same  general  rule  applies  in  both  annual 
studies. 

Included  in  "processed  footage"  is  a// printed 
and  developed  material  such  as  color  inter- 
negative  and  interpositive  material,  black  and 
white  dupe  negative  and  master  positive  ma- 
terial, reversal  masters,  and  camera  original 
material  received  for  developing  only. 

Finally,  the  ACL  Survey  notes  specify  that 

(CONTINUED    ON     THE     FOLLOWING     PAGE     20) 


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for  that  extra  touch  of  creativity. 

New  re/eases  every  month. 

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TAPE.  MONO  OR  STEREO. 

SOLE  REPRESENTATIVES: 

COR  POR  ATION 

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Phone:  212  7651742 

■^na  lor  Free  Catalogue  arx)  Rate  Cara. 
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ODRESS- 


.^UMBKR  8  ■  VOLUME  28 


19 


BIG  MESSAGE  .  .  .  SMALL  BUDGET? 

WHY  NOT  A  FILMSTRIP?  There's  no  faster,  more  economical,  or  dra- 
matic way  to  get  your  message  across.  Complicated  story?  A  colorful 
filmstrlp  can  say  it  for  you  more  clearly.  Rest/ess  client?  Let  him  relax 
while  you  project  your  best  image.  A  lot  of  territory  to  cover?  Filmstrips 
love  to  travel.  Budget  problems  are  gone!  Filmstrips  are  comparatively 
economical  to  produce  . . .  and  can  be  made  to  meet  impossible  dead- 
lines. Release  prints?  One  or  ten  thousand  are  unbelievably  inexpen- 
sive. Contact  us  immediately.  We  can  recommend  filmstrip  producers 
on  whom  you  can  rely. 

Here  at  CFI  your  iilmstrip  producer  is  backed  by  a  processing  laboratory 
whose  professional  procedures  and  facilities  produce  the  finest  and  the 
most  consistent  results  possible. 


CONSOLIDATED    FILM    INDUSTRIES 

959  SEWARD  STREET,  HOLLYWOOD,  CALIFORNIA  90038  /  HO  20881  •  HO  91441 


20 


FILM  LABORATORIES  SURVEYED 

(CONTINUED   FROM    THE   PRECEDING   PAGE    19) 

16mm  and  8mm  materials  are  included  in 
terms  of  a  single  strand  of  each  width,  regard- 
less of  whether  they  are  handled  on  multiple 
width  raw  stock.  A  good  deal  of  16mm  and 
most  8mm  printing  is  done  on  multiple  width 

raw  stock. 

»       *       * 

Editorial  Analysis  of  ACL  Survey  Data 

■i:  The  Editors  of  Business  Screen  reviewed 
the  hst  of  reporting  companies  in  some  detail, 
fortified  by  our  own  recent  '"1968  Guide  to 
Film  Production  Services"  which  contained  de- 
tailed listing  data  on  81  U.  S.  motion  picture 
film  laboratories,  plus  seven  labs  specializing 
in  slide  and  filmstrip  processing  and  three 
leading  Canadian  labs.  How  does  this  ACL  sur- 
vey shape  up  by  comparison? 

Companies  reporting  in  the  ACL  "search" 
included  23  film  laboratories  not  listed  in 
Business  Screen.  A  large  number  of  these 
were  definitely  local  firms,  some  of  them  pri- 
marily serving  amateur  or  semi-professional 
clientele.  Less  than  10  would  have  been  eli- 
gible for  listing  in  our  pages.  One  reporting 
company  in  the  ACL  survey.  The  Jam  Handy 
Organization,  maintains  its  laboratory  for  serv- 
ice to  its  own  film  clients. 

But  there  were  a  good  many  individuals  and 
photo  service  organizations  whose  figures 
would  really  not  have  affected  the  totals  to 
any  extent. 

Figures  Might  Include  These  Companies 

On  the  other  hand,  the  Business  Screen 
annual  laboratory  guide  pages  showed  a  total 
of  40  U.  S.  companies  who  did  not  report  fig- 
ures and  some  of  these  would  have  made  a 
significant  contribution.  In  New  York,  for  ex- 
ample, Bebell  &  Bebell,  Filmlab,  Guffanti, 
Kin-O-Lux.  Precision  Film  Lab.  TVC  Labora- 
tories. Technical  Film  Lab  and  U.S.  Photo- 
graphic Equipment  were  notably  absent. 

Chicago  sources  whose  figures  might  have 
been  helpful  were  such  firms  as  Chicago  Film 
Laboratory,  Cinema  Processors,  Fischer 
Photographic  Laboratory,  etc.  Figures  from 
the  burgeoning  Holland-Wegman  Laboratories 
(Buffalo)  and  active  Film  Associates,  of  Day- 
ton; from  Bay  State  in  New  England  (Boston, 
Springfield,  Mass.)  and  from  such  southwest- 
em  companies  as  A-V  Corporation  and  South- 
west Film  Labs  could  be  useful. 

Other  West  Coast  Labs  Not  Reporting 

Hollywood  and  Los  Angeles-based  respond- 
ents might  well  have  included  Film  Service 
Laboratories.  Hollywood  Film  Enterprises, 
Modern  Movies  and  Telefilm,  to  name  a  few. 
San  Francisco  participants  such  as  Motion  Pic- 
ture Service  Co.  and  Multichrome  Labs,  were 
also  important  sources  of  film  consumption. 

But,  by  and  large,  the  ACL  Survey  points  up 
some  noteworthy  trends  and  is  a  solid  indica- 
tion of  the  need  for  precise  accounting  of  in- 
dustry statistics,  compiled  by  independent  au- 
thority. • 
*        *       * 

Editors  Note:  for  further  data,  see  "A  Sur- 
vey of  1966  Audiovisual  Expenditures"  the 
market  review  which  appears  on  page  10. 


BUSINESS  SCREEN 


When  business  brings  yoci 
from  New  York  to  Detroit 
90  often  ttiat  ttiey  start 
calling  you  a  commuter. . . 
ttien  you're  ready  to  open  a 
full-time  office  in  Detroit. 


We^fe  just  done  that. 

Our  man  in  Detroit  is  Jotin  Parrott. 

He's  in  ttie  Fisher  Building, 

Suite  1410.  Detroit  Michigan  48202. 

If  you  want  to  reach  him 

before  he  calls  on  you. 

his  number  is  (313)  872-4550. 

#lndustnal  Film  Division  of 
Wolper  Productions,  Inc. 
A  Metromedia  Company 


Mel  London.  Vice  President 

485  Lexington  Avenue.  New  IfofkN.Y.  10017/  (212)  682-9100 

8544  Sunset  Blvd..  Los  Angeles.  Cai.  90069/  (213)  652-7075 


NUMBER  8  ■  VOLUME  28 


21 


Y  SEE" 

^^'our  pictures  arc 
fine  and  clear.) 


'7  HEAR 


(The  sound  is  excellent — but  I  do 
not  understand.  I  do  not  speak  Eng- 
lish. If  I  read  subtitles,  I  lose  the 
picture. ) 

"/  WISH  TO  KNOW" 

{ I  am  interested  in  what  you  w  ant 
to  tell  me.  Please  make  it  easy  for 
me  to  understand.  Let  your  films 
speak  to  me  in  my  own  language.) 

Interpretive  translation  —  trans- 
forming the  meaning  of  your  script 
into  the  common  speech  of  the  in- 
tended audience  —  and  effecti\e 
dubbing  make  a  world  of  difference. 
Their  proper  application  means  full 
usefulness  of  films  abroad. 

Our  skill  and  experience 
in  this  work  are  at  your  service. 


FOREIGN  LANGUAGE 
SERVICE  COMPANY 

7046   HOLLYWOOD   BLVD.,   SUITE  702 
LOS  ANGELES,   CALIFORNIA  90028 
A/C      213  Hollywood   7-5128  29 


PRESENTATIONS  FOR  THE  AIR  FORCE 

Better  Management  Through 
Audio- Visual  Com inunication.s 

by  U.  Colonel  J.  C.  Stokes 

Chief.  Presentation  Div.,  Adm.  Services 
Headquarters.  United  States  Air  Force* 

WE  IN  THE  Defense  Department  —  and 
you  in  industry  —  have  discovered,  de- 
veloped and  mutually  adopted  modern  innova- 
tions to  management  communications.  Self- 
education  is  basic  to  state-of-the-presentation- 
art  production  methods  and  presentation  tech- 
niques within  the  Air  Force.  We  are  attempt- 
ing to  pace  communicating  habits  of  our 
upper-level  management  staff  where  heavy  de- 
cision and  action  pressures  upon  command 
elements  are  greatest. 

And  —  next  —  we  face  short-fused,  audio- 
visual demands  indirecdy  generated  through 
our  new  network  of  Communication  Satel- 
lites. We  must  brace  ourselves  and  be  prepared 
for  a  new  decade  of  rapid  A-V  innovation  and 
state-of-the  art  advancement,  such  as  presenta- 
tions via  secure  micro-wave  satellites  for  re- 
ception on  closed-circuit  television  monitors. 
Objective  is  Realtime  Communication 

Our  objective  will  always  be  toward  achiev- 
ing a  military  capability  for  realtime  A-V  com- 
munication world-wide  in  scope,  when  required. 
This  is  becoming  technically  feasible  today. 
One  key  to  its  early  attainment  relies  not  alone 
on  dollar  investment,  but  primarily  on  defini- 
tive resolution  of  defense  management  needs. 

One  can  readily  appreciate  some  action  im- 
plications resulting  from  our  existing  global 
A-V  communication  network,  with  its  conse- 
quent additional  pressures  imposed  upon  deci- 
sion-making and  management  procedures. 
"Need-to-know""  assumes  new  meaning  while 
security  disciplines  become  more  sensitive  and 
acute  in  this  global,  fast-response,  A-V  COM 
network.  The  coordination  process  demands 
greater  speed  in  the  decision  time  cycle. 
New  Tools  Needed  to  .\ssimilale  Data 

Current  management  tools  are  barely  able 
to  surmount  today"s  tide  of  complex  data.  Cas- 
cading communications  threaten  to  swamp 
decision-making  management.  In  contrast  to 
dissemination  of  raw  data,  new  tools  in  the 
A-V  media  are  needed  to  facilitate  data  assim- 
ilation and  synthesis  for  evaluation.  Data  re- 
duction is  not  alone  the  job  of  the  computer. 

1  wonder  how  much  serious  thought  is  ac- 
tually given  to  audio-visual  "packaging"'  as  an 
aid  in  reducing  massive  proposals  to  readily 
manageable  size  —  and  aimed  at  reaching 
an  earlier  development  decision.  Contract  pro- 
posals of  this  magnitude  certainly  could  be 
summarized  on  film  for  speedy,  repetitive  use 
by  evaluators.  (They  might  even  qualify  on 
TV  for  the  late,  late  show.) 

If  industry  would  only  standardize  on  com- 
patible film  dispenser  equipment  and  compete 
more  on  services  to  the  consumer  —  the  whole 
world  would  greatly  benefit.  We  will  come  to 

(CONTINUED    ON     THE     FOLLOWING     PAGE     64) 


•Excerpted  from  Col.  Stokes"  presentation  at  8th  Annual 
Conference  of  Industry  Film  Producers  Association,  San 
Diego,  California  »n  Octolier  27,   1967. 


color 

It 

warm 

and 

Natural 


SONY  F-121  CARDIOID 
DYNAMIC  MICROPHONE 

,  ,  .  the  instrument  Sony  engineered  to  provide 
the  ultimate  in  performance  under  difficult 
conditions.  Whether  you  wish  to  reproduce  the 
rich  warmth  of  strings  and  woodwinds  or  the 
fine  upper  registers  of  a  soprano,  this  superb 
Sony  instrument  wilt  fulfill  your  most  dis- 
criminating expectations.  Designed  to  meet  the 
exacting  requirements  of  professional  use.  the 
Sony  F-121  offers  a  cardioid  pattern  with  ex- 
ceptional front-to-back  rejection  ratio  without 
compromising  the  normal  frequency  response. 
An  integrated  wind  screen  assures  immunity 
against  any  wind-produced  noise  or  blast 
effect,  while  the  convenient  on-off  switch  per- 
mits immediate  operation.  The  Sony  F-121  is 
the  ideal  selection  for  the  recording  enthusiast 
who  wants  professional 

r^^^A  characteristics  in  a 

I  ^^^^B  microphone  whose 

~^SS3w   operation  is  foolproof. 
Complete  with  20-foot 
microphone  cable,  desk 
---  stand,  clip-on  holder,  and 

deluxe  carrying  case, 
just  $59.50. 


F-121  Features  and  Specifications:  Select  from 
three  impedances  (50.  150  and  10,000  ohms). 
On-off  switch  has  electrical  safety  interlock  to 
prevent  accidental  cut-off.  Change  single  wire 
to  switch  impedances.  Unidirectional  character- 
istic. Frequency  response,  30-  18.000  Hz.  Hum 
induction  level,  below  6  db/mgauss.  Wind 
noise.  less  than  50  db  in  all  directions  Dimen- 
sions:  7"    X    l^is"    max.  dia  ,    1"    mm. 


SO  WY^  ^vvjr.mivJM 


8150  VINELAND  AVENUE  •  SUN  VALLEY    CALIF.  •  91352 


22 


BUSINESS  SCREE> 


Is  your  16mm  projector  hard  to  thread? 
Our  16mm  Autoload  threads  itself. 

Let's  trade. 


Just  insert  the  film  leader  in  the  slot  and  flip  a  switch.  The 
Autoload  threads  itself . . .  completely  automatically. 


The  BELL'HOUJEU  touch:  we've  taken  the  fuss 
out  of  16nnm  film  projection  with  a  versatile  sound 
projector  that  threads  itself  .  .  .  completely  auto- 
matically. Isn't  it  time  you  made  your  sales  and 
training  presentations  easier? 

The  Autoload®  16mm  projector  sets  up  in  less 
than  a  minute,  threads  itself  in  seconds.  Your  show 
is  on  the  screen  quickly  and  easily.  You  can  show 
film  in  a  lighted  room  if  necessary.  Easily  stop  the 
film  on  a  single  frame  to  make  an  important  point. 
Or  run  the  picture  backwards  to  repeat  entire 
scenes. 

That's  the  Bell  &  Howell  touch.  A  unique  com- 
bination of  features  and  operating  simplicity  that 
helps  make  every  film  you  show  a  success. 

Now  all  you  need  to  know  is  how  much  your  old 
projector  is  worth  in  trade  for  a  new  Bell  &  Howell 
Autoload. 

Clip  and  mail  this  coupon. 


Bell  &  Howell  Company,  Dept.  AV4 

7100  McCormick  Road,  Chicago,  III.  60645 

Gentlemen;  I'd  like  to  know: 

D  more  about  your  Autoload  16mm  projector. 

D  how  much  my  old  projector  is  worth  in 
trade. 

Name 

Title 


Firm  or  Company- 
Business  Address- 

City 

Phone 


-State. 


-Zip- 


Q  BELbHOUUELL 


Mi 


UIE  nSKED  mETRo/KmunR 

TO  HEIP  SOIUE  OUR 
PROIESSinC  PROBLEHIS- 
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K 


METRO/KALVAR,inc. 

745  Post  Road,  Darien,  Conn.  06820/203  655-8209 

A  JOINTLY  OWNED  SUBSIDIARY  OF  MGM.  INC.  AND  THE  KALVAR  CORPORATION 


CINE  Holds  a  10th  Anniversary  Exhibition 

Overseas  Festival   Awards   an<l    158   "Golden   Eagles"   Presentee 


"With  our  Metro/Kalvar  Model  135/16  Printer-Processors  we're  pro- 
ducing our  own  filmstrip  prints  without  chemical  solutions  or  darl<room," 
says  Dr.  Samuel  N.  Stevens,  Jr.,  President,  Psychotechnics,  Inc.,  Chicago, 
Illinois,  specialists  in  reading  training  aids  for  industry  and  education. 


You  too  can  enjoy  the  simplicity  of  producing  top-quality,  long  wearing, 
B&W  release  prints  with  Metro  Kalvar's  Printer  Processors  and  unique, 
heat  developing,  dry-process  print  films.  Operating  at  speeds  up  to 
100  fpm,  the  Model  135  16  provides  both  printing  and  processing  in  a 
single  pass.  Requiring  only  electrical  power,  installation  of  the  desk-top 
Model  135/16  is  practical  anywhere.  And,  with  the  simplicity  of  the 
Metro  Kalvar  process,  no  special  operator  skills  are  needed. 

Write  today  for  details  on  how  a  Metro/Kalvar  program  can  benefit  you.' 


TlM'EETtNG  IN  Washington,  D.C. 
•'■'-'•  on  November  17,  diplomats 
of  nine  countries  joined  motion 
pictures  which  have  received  5 1 
top  prizes  at  31  international  film 
festivals  during  1967.  The  eveni 
j  was  CINE's  Annual  Exhibition  of 
Films  of  Merit  and  the  10th  anni- 
versary program  of  that  voluntar\' 
organization  which  annually  selects 
U.S.  entries  for  such  events  over- 
seas. 

Addressing  members  and  guests 
who  gathered  in  the  auditorium  of 
the  National  Education  Associa- 
tion, the  diplomats  joined  in  prais- 
ing the  medium  for  "reaching 
across  language  barriers  to  inform 
peoples  of  the  world  on  the  in- 
gredients needed  for  a  peaceful 
future." 

Vice-President  Pa)  s  Tribute 

In  a  special  message  sent  to  the 
assembly,  Vice  President  Hubert 
H.  Humphrey  paid  tribute  to  U.S. 
film  production  and  to  CINE's 
efforts  as  he  pointed  out.  "the 
American  eagle  flies  especially 
high  on  foreign  screens."  The 
Vice-President  cited  the  fostering 
of  film  excellence  by  CINE  for 
its  effort  "to  convey  the  remark- 
able ranges  of  American  life  and 
American  thinking  to  both  broad 
and  select  foreign  audiences." 

Librarian  of  Congress  L.  Quin- 
cy  Mumford.  speaking  at  the  ban- 
ouet  which  honored  the  winning 
producers  and  sponsors,  recog- 
nized that  "film  makers  today  are 
applying  their  art  not  only  for 
art's  sake,  but  are  using  the  med- 
ium in  the  public  service.  Skills 
are  used  to  communicate  experi- 
ences of  lasting  value." 

Citations  to  Festival  Films 

158  motion  pictures,  including 
television  documentaries,  theatri- 
cal short  subjects  and  business, 
educational     and     religious    films 

Stanley  Mcintosh,  executive  direc- 
tor. Teaching  Film  Cuxlodians  ami 
first  chairman  of  CI\E.  told  about 
organization's    lO-i/corv    of    service. 


John  Greraber,  of  I'nitcd  Air  Lines 
at  h'ft,  received  CIS'E  awards  fen 
"Discover  America"  and  "DL^covei 
Hawaii"  both  produced  by  Reid  Ray 
Seated  is  Mario  Ghio,  director  of 
short  subjects.   Paramount  Pictures. 


( also  medical,  dental  and  scienti- 
fic subjects)  received  CINE's 
"Golden  Eagle"  certificates.  This 
award  is  symbolic  of  their  selec- 
tion for  overseas  film  competition 
—  "the  best  of  the  U.S."  and  chO' 
sen  as  members  of  this  country's 
"Olympic  film  team." 

Top  winner  of  international  fes- 
tival honors  for  the  second  straight 
year  was  a  theatrical  short  subject. 
Skalerdater.  winner  of  four  major 
prizes.  This  Marshal  Backlar  and 
Noel  Black  production  was  honor- 
ed at  Belgrade.  Cortina,  Moscow 
and  Melbourne  Festivals.  Its  pro- 
ducers also  had  two  other  prize 
winners:  The  River  Boy.  honored 
at  Venice  and  Vancouver,  and  Re- 
flections, a  winner  at  Locarno. 
"The  Growing  Edge "  a  Winner 
Two  1967  entries  were  out- 
standing at  overseas  festivals  this 
year.  The  Growing  Edge,  spon- 
sored by  International  Minerals  & 
Chemical  Corporation  and  pro- 
duced by  Empire  Photosound, 
Inc..  won  a  first  prize  in  the  sci- 
ence  film    category   at   the   Cork 

(CONTINUED      ON       PAGE       26) 

\\'illiam  Yale  and  Richard  Jamieson, 

center  and  riglit,  of  Empire  Photo- 
sound.  Inc.,  receive  tlie  several 
(.wards  sivcn  "The  Crotcing  Edge" 


24 


BUSINESS  SCREEN 


NUMBER  8  ■  VOLL'MK  28 


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Rock-steady  registration  pin  movement.  Mir- 
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CM  302  ARRIFLEX  16  BL 

Rugged,  reliable,  versatile,  self-blimped 
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Compact,  lightweight.  Tachometer,  frame/ 
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built  around  famed  mirror-shutter  reflex 
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CM  303  ARRIFLEX  35[iimCAMERA 

Model  ll-C  incorporates  the  latest  improve- 
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CM  304  SIEMENS  PROJECTOR  2000 

Preview  type  high  quality  optical-magnetic 
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The  CINE  Exhibition: 

(CONIINUKI)       FROM        PAGE       24) 

(Ireland)  Festival  and  also  re- 
ceived the  sole  U.S.  award  (third 
prize)  at  the  8th  International  In- 
dustrial Film  Festival,  held  in  Lis- 
bon last  fall.  The  second  winner 
was  an  amateur  production.  /  Re- 
inemher.  created  by  Amy  Shugard 
of  Washington.  D.C.  The  Cannes 
Amateur  Symposium  and  Johan- 
nesburg. South  Africa.  Amateur 
Film  Festival. 

CINE's  10th  Anniversary  pro- 
gram opened  on  Friday  morning, 
November  17.  with  the  annual  Ex- 
hibition of  Films  of  Merit,  held  in 
the  facilities  of  the  National  Geo- 
graphic Society.  Selected  "Golden 
Eagle"  winners  played  to  capacity 
audiences  and  included  education- 
al, community  agency  and  busi- 
ness-sponsored motion  pictures. 
Six  prize-winning  amateur  films 
were  also  screened. 

1.5S  "Golden  Eagles"  Presented 

The  afternoon  "Golden  Eagle" 
awards  ceremony  was  held  in  the 
auditorium  of  the  National  Edu- 
cation Association  where  158  of 
these  certificates  were  presented 
to  their  producers  and  sponsors. 
CINE  "Eagles"  were  also  given 
to  young  people  who  contributed 
the  best  youth  and  amateur  pro- 
ductions   to    this    year's    festivals. 

During  this  presentation  cere- 
mony, five  outstanding  foreign 
films  were  screened  for  members 
of  the  audience.  Films  from  Ire- 
land. Uruguay.  Great  Britain. 
Chile  and  the  Netherlands  were 
shown  and  of  these,  the  Dutch 
film.  Voices  of  the  Water,  created 
by  the  renowned  documentary  film 
maker  Bert  Haanestra.  was  ac- 
claimed as  "the  most  noteworthy 
documentary  of  the  day." 

Following  the  awards  banquet. 


Carl  Lenz,  prcsiittni  of  Modern  Talk 
ing  Picture  Service,  accepts  Goldei 
Eagle  .\uard  on  beludf  of  Bethlehen 
St  eel  for  "World' a  Most  Modem  Plait 
Mill"  from  Aklcii  H.  Livingston  (r) 


also  held  in  the  National  Educa- 
tion Association's  headquarters 
building,  high-ranking  diplomat 
from  Canada.  France,  Great  Bri- 
tain. Ireland,  Italy,  Spain,  the 
Soviet  Union,  and  Yugoslavia 
joined  CINE  in  presenting  their 
country's  respective  prizes  to  pro- 
ducers of  41  U.S.  motion  pictures 
The  occasion  was  the  first  time 
that  Russian  and  Yugoslavian  re 
presentatives  have  participated  in 
the  CINE  program. 
American  Film  Excerpts  Shown 
The  evening  events  were  con 
eluded  with  a  screening  of  excerpt- 
ed sequences  from  a  wide  selection 
of  American  films.  Henry  Jaffe's 
The  Net  Mel:  Countdown  to  Cur- 
tain was  followed  by  another  tele- 
vision documentary  sequence 
from  The  Hidden  World,  produced 
for  the  National  Geographic  So- 
ciety by  Wolper  Productions, 
Winik  Films'  The  Winning  Strain, 
a  theatrical  short  subject  distrib- 
uted by  Paramount,  and  an  excerpt 
from  Tibor  Hirsch's  Transporta- 
tion USA.  sponsored  by  the  U.S.. 

(PLEASE       TURN       TO      PAGE       63) 


PRODUCERS  .  .  . 

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.  .  .  will  handle  v/ith  ccire,  all  your  West  Coast  production 
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vise animation,  direct  second  unit  shooting,  dubbing  — 
expedite  lab  work  —  and  —  serve  as  your  oonbassador 
when  you  or  your  friends  visit  Southern  California! 

H.  LEROY  VANDERFORD 

CONSULTANT 
Film   Production   Services   &   A-V   Communications 

1051  Villa  View  Drive  P.  O.  Box  2444 

Pacific  Palisades,  Calif.  90272  Hollywood,  Calif.  90028 


26 


BUSINESS   SCREEN 


SOMETIMES  AT  CAPITAL 


Our  editors  get  a  little  flustered 

But  usually  their  calm  professionalism  is  the  one  ingredient  that  helps  you  meet  your  deadline.  ■  The 
editorial  department  is  there  to  help  you  get  your  film  to  the  lab  as  quickly  as  possible.  Our  staff  editors 
can  creatively  cut  your  entire  show  or  match  what  you've  done.  They  can  select  and  edit  music  and 
sound  effects,  choose  and  direct  narrators  ...  in  other  words,  do  everything  to  put  your  film  together 
once  it  leaves  the  camera.  ■  Or  if  you  have  your  own  editor,  he  can  rent  one  of  our  fully  equipped  edi- 
torial rooms.  ■  Try  working  with  our  editorial  professionals;  they  don't  get  flustered  very  often. 


(OiM[^Eia 


FILM   LABORATORIES,  INCORPORATED 

470  £  STREET  S.W. .  WASHINGTON,  DC.   20024.PHONE  (202)  347-1717 
1998  N.E.    150th  STREET  •NORTH   MIAMI,  FLORIDA  33161  •PHONE  (305)  949-4252 


lUMBER  8  .  VOLUME  28 


n 


GOTHAM  FILM  PRODUCTIONS  INC.  AND 
SEYMOUR  ZWEIBEL  PRODUCTIONS  INC. 


American  Telephone  &  Telegraph  Company 

Dun  &  Bradstreet,  Inc. 

First  National  City  Bank 

W.  T.  Grant  Company 

Kimble  Systems,  Inc.  (div.  of  Litton  Industries) 

New  York  Telephone 

J.  C.  Penney  Company,  Inc. 

(among  others) 


...  IN  THE  AREAS  OF  PERSONNEL  TRAINING, 
SALES  PROMOTION  AND  PUBLIC  RELATIONS 

WITH   MOTION   PICTURES,  SLIDEFILMS, 
RECORDINGS    AND   SUPPLEMENTARY  AIDS. 

ELEVEN   EAST  FORTY- FOURTH   STREET, 
NEW  YORK,  N.Y.10017»(212)  MU2-4450 


Quality  . .  • 

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-U  Reversal  Printing  and  Developing 

■if  Editing  and  Con'orming 

•i!r  Titles    -U    Inserts 

"tt  Stop  Motion    ■&    Animation 

A     Free    Soofcfer    is    avai/obie    fhaf    wi//    be    helpful    in    budgef 
p/eporofion  end  tht   handling  of  pre-print   malerials.   Write   today. 

33  WEST  60TH  STREET   •   NEW  YORK,   N.   Y.    10023 

Telephone:  COIumbus  5-2180      •      A/C212 


San  Diego  Knows  Value  of  the  Film  Medium 


SETTING  AN  EXAMPLE  in  USe  of 
the  motion  picture  medium 
for  public  information  and  em- 
ployee training,  the  city  of  San 
Diego,  California  has  two  notable 
advantages  in  this  field.  The  first; 
a  very  active  library  of  38  titles 
of  films  produced  on  its  behalf  to 
date.  The  other  principal  asset: 
Mayor  Frank  Curran,  an  out- 
spoken advocate  of  audiovisuals 
for   the    modern    metropolis. 

Says  Mayor  Curran,  "we  have 
found  the  film  medium  to  be  the 
most  effective  means  of  reaching 
the  nearly  700,000  citizens  of  San 
Diego  with  information  they  have 
a  right  to  expect." 

"I  think  perhaps  our  use  of 
films  is  unique  in  city  government 
— we  have  produced  biennial  re- 
port films  and  present  these  to  our 
people.  These  films  are  shown  on 
local  television  stations  shortly 
after  the  end  of  each  two-year 
period. 

"We  also  sponsor  one-minute 
public  service  TV  commercials 
to  point  up  specific  services  pro- 
vided by  the  city.  30  of  these  have 
been  used  on  our  three  local  TV 
channels.  And  recently,  we  have 
begun  to  assemble  a  library  of  de- 
partmental motion  pictures,  each 
10-minute  lengths.  These  films  are 
used  not  only  to  inform  our  citi- 
zens of  specific  functions — but 
also  for  the  orientation  of  new 
city  employees." 

Mayor  Curran  disclosed  to 
members  of  the  Industry  Film  Pro- 
ducers Association  (with  whom 
he  shared  the  above  comments 
as  their  honored  guest  at  an  8th 
national  conference  luncheon  in 
his  city  last  month)  that  he  has 
a  built-in  rear-projection  setup  in 
his  city  hall  quarters. 

"It's  the  best  way  I  can  think 
of  to  begin  a  "tour"  of  our  beau- 


Mayor  Frank  Curran  oj  San  Diego  ; 
a  firm  believer  in  the  film  mediurr 

tiful  city  with  important  visitors 
especially  those  from  abroad,"  h 
confided. 

San  Diego's  mayor  has  foun 
the  film  medium  "the  best  way 
for  that  city's  people  to  actuall 
see  how  their  taxes  are  spent.  An 
he  notes  that  audiovisuals  are  "a 
excellent  means  of  showing  nc 
procedures,  new  city  equipmer 
and  facilities."  As  a  result,  thi 
city's  films  are  being  studied  b 
other  U.S.  and  foreign  metropol 
tan  governments.  One  print  of  ii 
latest  biennial  report  film  is  o 
hand  in  the  U.S.  Embassy  in  Mo; 
cow.  The  Municipal  Clearin 
house  (in  Chicago)  has  also  take 
note  of  San  Diego's  leadership  i 
civic  audiovisual  activity. 

In  1969,  the  City  of  San  Dieg 
will  celebrate  its  200th  annivei 
sary.  By  that  time,  one  of  Amei 
ica's  oldest  and  most  beautifi 
cities  will  have  an  even  large 
film  library  serving  its  people. 


San  Diego's  mayor  Frank  Curran  demonstrates  his  "built-in"  motion  pictut 
projection  setup  uhieli  is  in  frequent  use  as  he  present  city's  factual  film 


28 


'1 


NUMBER  TEN  IN  A  SERIES 


THE  MATCHING  CAME.  After  the  picture  work 
print  and  the  sound  mix  have  been  interlocked 
and  approved  by  the  chent,  'conforming"  or 
■matching"  begins.  First  dean  the  cutting  tabic 
thoroughly,  for  cleanliness  is  the  order  of  the  day! 
Lintless  white  gloves  should  be  used.  Now,  from 
the  cut  work  print,  make  a  written  record  of  the 
first  and  last  edge  number  of  each  scene.  A  jewel- 
er's loupe  is  helpful  in  reading  the  numbers.  Then 
start  pulling  the  original  scenes,  identifying  them 
from  your  list  of  edge  numbers.  Pull  the  entire 
scene  from  camera-stop  to  camera-stop  and  put 
the  scenes  in  sequence  by  taping  the  ends  together 
with  a  small  piece  of  '/V  masking  tape.  Never  pro- 
ject or  put  original  through  a  viewer  or  moviola. 
Several  sets  of  rewinds  make  it  easier  to  pull 
scenes.  Do  not  put  the  scenes  in  a  film  barrel,  for 
as  the  scenes  are  pulled  out  they  will  scratch  some 
of  the  other  film  in  the  barrel. 

If  a  scene  may  appear  twice  in  a  film,  put  the  entire 
scene  in  for  the  first  time  it  is  used  without  cut- 
ting, then  for  subsequent  uses  insert  a  short  piece 
of  white  leader  and  write  with  pencil  on  the  leader 
the  edge  numbers  that  you  need.  After  you  have 
completely  sequenced  the  original,  check  the  syn- 
chronizer carefully.  Make  sure  it  does  not  injure 
perforations  or  scratch  film.  Start  at  the  head  of 
the  film  and  place  the  edge  numbers  of  the  orig- 
inal exactly  opposite  the  edge  numbers  of  the  work 
print  in  the  synchronizer.  Mark  each  end  of  the 
original  scene  at  the  splices  in  the  work  print  with 
a  scriber.  Make  two  small  scribe  marks  between 
perforations  outside  the  picture  area  where  each 
splice  will  occur.  With  scissors  cut  the  original, 
leaving  sufficient  length  beyond  the  scribe  mark 
for  the  splice  (possibly  two  frames).  If  a  dissolve 
is  indicated  on  your  work  print,  always  make  sure 
that  you  leave  sufficient  footage  for  the  dissolve 
over-lap. 

Prepare  A  &  B  rolls  using  the  checker-board  tech- 
nique as  recommended  on  page  13  of  the  ACL 
handbook,  second  edition.  As  the  scenes  move 
from  roll  to  roll  in  the  synchronizer,  insert  double 
perforated  black  leader  for  the  exact  same  length 
as  the  scene  in  the  other  roll,  also  marking  black 
leader  with  scribe  marks  where  the  splice  will 
occur.  It  is  recommended  that  a  positive  raw  stock 
photographic  leader  be  used  that  has  been  com- 
pletely exposed  and  developed  in  a  positive  bath 
to  a  minimum  visual  density  of  3.00.  This  leader 
can  be  ordered  from  your  lat).  For  dissolves  always 
make  sure  the  two  scenes  involved  are  lapped 
over  the  correct  length.  You  can  never  have  a  forty- 
eight  frame  dissolve  if  the  over-lap  is  only  twenty- 
four  frames.  It  is  recommended  that  the  middle  of 
each  dissolve  be  marked  on  both  "A"  and  "B  " 
rolls  by  a  small  "x"  on  each  of  the  two  adjacent 
frames  at  the  center  of  the  effect.  This  "x",  of 
course,  must  be  outside  of  the  picture  area.  Care- 
fully keep  all  original  trims  taped  together  on  a  roll 
on  another  rewind.  After  matching,  file  all  unused 
original  until  the  release  is  completed. 

After  matching,  you  are  ready  to  splice.  Carefully 


check  the  splicer  for  alignment,  laterally  and  longi- 
tudinally. Also  inspect  the  scraped  area  to  make 
sure  the  over-lap  of  splice  is  correct.  A  negative 
splicer  should  be  used  for  original.  One  edge  of 
the  splice  should  occur  in  the  middle  of  the  per- 
foration at  the  picture  frame  line.  The  other 
edge,  that  would  normally  fall  in  the  picture  area, 
should  a/vv<iys  fall  in  the  black  leader.  To  accom- 
plish this,  it  is  necessary  to  always  keep  the  black 
leader  on  the  same  side  of  the  splicer.  It  is  impera- 
tive that  you  splice  the  black  leader  in  so  that  it 
has  the  same  emulsion  position  as  the  original 
film.  Use  only  fresh  cement  and  just  enough  to  do 
the  job.  Never  wind  a  wet  splice  onto  the  roll  of 
spliced  film  as  it  may  mark  the  emulsion  of  the 
next  layer.  If  in  winding  the  original  onto  flanges 
it  appears  to  be  uneven,  never  tap  it  against  the 
flange  to  straighten  out  the  roll.  This  causes  ob- 
jectionable "cinch"  marks  that  show  up  as  lateral 
scratches. 

After  "A"  and  "B"  rolls  have  been  spliced,  check 
again  against  the  work  print.  Prepare  lab  leaders 
in  accordance  with  the  recommendations  on  page 
17  of  the  ACL  handbook.  If  the  SMPTE  Universal 
leader  (described  on  page  45  of  the  handbook)  is 
used,  place  it  between  the  Lab  head  leader  and 
first  scene  of  the  picture.  In  "A"  and  "B"  prepara- 
tion put  the  SMPTE  leader  in  the  "B"  roll,  and  the 
first  scene  of  your  picture  on  the  "A"  roll.  Now 
identify  the  head  and  tail  leaders  as  suggested  in 
the  handbook  indicating  title  of  the  picture,  pro- 
ducer's name,  footage,  roll  designation,  type  of 
film,  and  identify  if  head  or  tail.  Also  write  in  the 
leader  "print-through"  data  on  the  same  roll  that 
has  the  SMPTE  leader  in  it.  All  identification  must 
be  done  with  India  ink.  Other  inks  come  off  in 
ultrasonic  cleaning  machine  and  can  be  smeared 
over  the  original.  Crease  pencil  should  never  be 
used  on  original.  If  there  is  any  single  perforated 
film  in  the  original  footage  make  sure  head  and 
tail  leaders  are  also  single  perforated. 

The  next  step  is  to  prepare  the  information  for 
the  Laboratory.  With  all  rolls  in  the  synchronizer, 
start  at  the  "printer  start"  mark  in  the  head  leader. 
Set  the  synchronizer  to  read  "zero"  feet — "zero" 
frames.  This  mark  is  the  reference  start  mark  for 
the  cue  sheets.  Roll  film  through  synchronizer 
slowly  making  your  final  check  for  matching,  and 
at  the  same  time  preparing  a  cue  sheet  for  fades 
and  dissolves  using  footage  and  frame  count  that 
the  synchronizer  now  indicates.  Many  cutters  in- 
dicate fades  and  dissolves  with  small  white  "Kum- 
Clean"  labels  placed  around  the  edge  of  the  film 
at  the  appropriate  spot,  but  between  the  perfora- 
tions. If  black  leader  adjoins  the  scene  at  this  spot, 
it  is  recommended  that  the  "Kum-Clean"  label  be 
placed  on  the  black  leader. 

The  largest  single  problem  a  Lab  has  is  lack  of 
complete  instructions,  and  in  many  cases  inaccu- 
rate information.  So,  to  get  the  best  from  your  Lab, 
go  overboard  and  supply  all  the  information  you 
can — and  a  little  bit  more. 


byron 


30 


BUSINESS  SCREE 


i^nsTANDiNG  Factual  Films  of  the  past 
^-^  year,  listed  alphabetically  in  these  pages, 
have  either  won  a  first  award  plaque  or  gold 
medal  honor  in  recognized  film  competition 
during  1967  —  or  have  received  high  ranking 
It  two  or  more  competitive  events  in  the  U.S. 
TTiis  annual  "consensus  selection"  provides 
the  fairest,  most  impartial  approach  to  deserved 
recognition  of  the  year's  best  in  factual  films. 
Previous  reports  in  these  pages  have  given  de- 
tails on  every  event  at  which  these  awards  were 
made  during  the  past  year. 

—  A  — 
"Atomic  Power  Today: 

Service  With   Safely" 

Sponsors:    Atomic    Industrial    Forum 

and  the  U.S.  Atomic  Energy  Commission 

Producer:    Seneca    Productions 

U.S.    Selection:    Lisbon    Festival 

CINE:  "Golden  Eagle" 

*  »      » 

"Automotive  Mechanic  and  Technician: 
Careers  in  Automotive  Service" 

Sponsor:   Ford  Motor  Company 

Producer:   Dynamic  Films.  Inc. 

2nd  .Award:  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

*  *     * 

—  B  — 

"Becky" 

Producer:  Stuart  Finley,  Inc. 

Silver  Medal:   N.Y.   International 

Film  and  TV  Festival 

"Chris"  Certificate:  Columbus  Festival 

*  *      * 

"Brookhaven  Spectrum" 

Sponsor:    Brookhaven   National   Laboratory 
Producer:   Owen  Murphy   Productions    .  . 
"Chris"  Certificate:   Columbus   Festival 

CINE   "Golden    Eagle" 

*  *      * 

"The  Burden  Bearers" 

sponsor:   Ford  Tractor  Div.,  Ford  Motor  Co. 
Producer:   Meldrum  &   Fewsmith,  Inc. 

1st  Award:   NVPA  "Day  of  Visuals" 

*  *      * 

—  C  — 
•Child  of  Darkness,  Child  of  Light" 

Sponsor:  Foster  Parents  Plan.  Inc. 

Producer:  Wilding,  Inc. 

1st   Award:    NVPA  "Day  of  Visuals" 

Slue  Ribbon  Award:   American  Film  Festival 

"Chris"  Certificate:   Columbus   Festival 

Silver   Medal:    International   Film  &   TV 

Festival  of  New  York 

*  •     * 

"The  Cleveland  Orchestra 

— One    Man's    Triumph" 

Sponsor:  The  Bell  System 

(Ohio  Bell  Telephone  Company) 

"Chris"  Statuette:   Columbus   Festival 

*       •        • 

"Cooper's  Craft" 

Producer:    Colonial    Williamsburg,    Inc. 
Blue  Ribbon  Award:   American  Film  Festival 
"Chris"  Certificate:   Columbus   Festival 
CINE     "Golden    Eagle" 


Hie  "Most-Honored"  Pictures  of  the  Year 


The    \niiti;il    "(^!aii.s(»nMi>   Sele<*ti<m"   iif   SpiinHiired    Miiliiin    Picture-    &    Slidi-film- 
Which  Keceivcil  Auur(U  Honors  in  Itecogniy.ed  Film  (iunipi-lition   During  the  Year 


"Cowboy" 

Sponsor:    United    States    Information    Agency 

Silver  Award:  San  Francisco  International 

Film  Festival 

CINE    "Golden   Eagle  " 

»      *      « 

"Custom" 

Sponsor:  E.  T.  Barwick  Mills.  Inc. 

Producer:    Kahana    Film    Productions 

1st  Award:   NVPA  "Day  of  Visuals" 

"Chris"  Certificate:   Columbus   Festival 

U.S.    Selection:    Lisbon    Festival 

CINE     'Golden    Eagle'" 

—  D  — 

"The  Day  the  Bicycles  Disappeared" 

Sponsor:  AAA  Foundation  for  Traffic  Safety 

Producer:    Bay    State    Film    Productions 

Blue  Ribbon  Award:   American  Film  Festival 

Award  of  Merit:  National  Safely  Film  Contest 

"Chris"  Certificate:   Columbus   Festival 

1st    Prize    Trophy:    Ischia    International 

Film  Festival 

CINE   "Golden    Eagle" 

*  *      * 

"Density   Altitude" 

Producer:  Flagg  Films,  Inc. 
Bronze   Plaque  Winner:    National   Safety 

Film  Contest 

*  *     * 

"The   Designer" 

Sponsor:  Machine  Design  Magazine 

Producer:   Pelican  Films.  Inc. 
U.S.    Selection:    Lisbon    Festival 

CINE    "Golden    Eagle" 

*  *      * 

"Discover   America" 

Sponsor:    United    Air    Lines 

Producer:    Rcid    Ray    Film    Industries 

"Chris"  Statuette:    Columbus   Festival 

U.S.  Selection:    Lisbon  Festival 

CINE    "Golden    Eagle" 

*  *      « 

"Discover    Hawaii" 

Sponsor:  United  Air  Lines 
Producer:    Reid    Ray    Film    Industries 
1st  Award:   NVPA  "Day  of  Visuals" 

CINE    "Golden   Eagle" 

*  *     « 

"Donald's    Fire    Survival    Plan" 

Producer:    Wall    Disney    Productions 

Bronze  Plaque  Winner:  National 

Safety   Film   Contest 


"  Drownproof  ing" 

Sponsor:  job  Corps-Office  of  Economic 

Opportunity 

Producer:   Sun   Dial  Films 

Bronze   Plaque  Winner:   National 

Safety   Film   Contest 

CINE   "Golden   Eagle" 

*  •     * 

"Drugs  and  the  Nervous  System" 

Producer:    Churchill    Films,    Inc. 

"Chris"  Statuette:   Columbus   Festival 

Blue  Ribbon  Award:   American  Film  Festival 

CINE   "Golden    Eagle" 

—  E  — 
Elegance   is   an   Almond" 

Sponsor:   California  Almond  Growers 

Exchange 

Producer:    Jason    Philips    Productions 

"Chris"  Statuelle:    Columbus   Festival 

"Everything  to  Lose" 

Sponsor:  Caterpillar  Tractor  Co. 

Producer:    Calvin    Productions 

U.S.  Selection:   Lisbon  Festival 

CINE   "Golden   Eagle" 

*  *      * 

—  F  — 

"Facts  About  Backs" 

Sponsor:  American  Tel.  &  Tel.  Co. 

Producer:    Graphic   Films   Corporation 

Bronze  Plaque  Winner:  National 

Safety   Film  Contest 

2nd  Award:  NVPA  "Day  of  Visuals" 

*  •      * 

"From  Cow  to  Canon" 

Sponsor;  Ex-Cell-O  Corporation 

Producer:  Wilding,  Inc. 

"Chris"  Statuette:  Columbus  Festival 

1st  Award:  NVPA  "Day  of  Visuals" 

—  C  — 
"Get   Wei" 

Sponsor:  Eastman  Kodak  Co.  & 

lohnson  Motors 

Producer:  Homer  Groaning 

Blue  Ribbon  Award:   American  Film  Festival 

CINE  "Golden    Eagle" 

*  *     • 

"Giants  in  (he  Valley" 

Sponsor:   American  Pipe  it  Construction 

Company 

Producer:   John  I.  Hennessey  Pictures 

""Chris"  Certificate:   Columbus   Festival 

CINE   "Golden   Eagle" 


^^ 


NL'MBKR  8  .   VOI.UMK  28 


31 


Most-Honored  Films  of  1967: 

"The  Growing  Edge" 

Sponsor:    International   Minerals   and 

Chemical  Corporation 

Producer:  Empire  Photosound,  Inc. 

3rd  Prize:  Lisbon  Industrial  Festival 

First  Prize:  Statuette  of  St.  Finnbarr, 

Cork  International  Film  Festival 

(Science  Category) 

CINE  "Golden   Eagle" 

*  *     * 

"Growing  Up  Safely" 

Sponsor:    Canada's    Department    of    National 

Health   and  Welfare 

Producer:  Crawley  Films,  Inc. 

Bronze  Plaque  Winner:   National 

Safety  Film  Contest 

—  H  — 
"The  Handtrap  Test" 

Sponsor:  United  States  Steel  Corp. 

Producer:  Matt  Farrell  Productions 

Bronze  Plaque  Winner:   National  Safety 

Film  Contest 

*  *     * 

"The  High  Cost  of  Letting  Go" 

Sponsor:  Union  Pacific  Railroad 

Producer:  W  C  D.  Inc. 

Bronze  Plaque  Winner:   National   Safety 

Film  Contest 

—  I  — 
"Ideas" 

Sponsor:  Sylvania  Electrical  Products 

Producer:  Wilding.  Inc. 

U.S.  Selection:   Lisbon  Festival 

CINE  "Golden   Eagle" 

*  *     * 

"If   You're    Ready" 

Produced  and  sponsored;  McDonnell/ 
Douglas  Corporation 

"Chris"  Statuette:   Columbus  Festival 

*  *     * 

"Imagination  10" 

Sponsor:  Champion  Papers 
Producer:  Morton  GoldshoU  Design 

Associates 

"Chris"  Statuette:   Columbus  Festival 

Silver  Hugo  Award:  Chicago  International 

Film  Festival 

U.S.    Selection:    Lisbon    Festival 

CINE   "Golden    Eagle" 

*  *     * 

"Insect    Metamorphosis" 

Producer:   Film   Associates  of  California 
Blue  Ribbon  Award:  American  Film  Festival 

CINE  "Golden   Eagle" 

*  *     * 

It's  Called  Motor  Oil" 

Sponsor:  Shell  Oil  Company 

Producer:  Dan  Hess  Productions 

Gold  "Cindy"  Award:  I  F  P  A 

"Chris"  Certificate:  Columbus  Festival 

Editor's  Note:  titles  listed  on  these  pages  have 
either  won  a  first  award  or  received  high  rank- 
ing at  two  or  more  competitions  during  1967. 


—  K  — 

"The  Key" 

Sponsor:  Texaco,  Inc. 
Producer:  Audio  Productions,  Inc. 
1st  Award:   NVPA  "Day  of  Visuals" 
"Chris"  Certificate:   Columbus  Festival 

*  *      * 

"Kids  and  Cookies" 

Sponsor:  National  Biscuit  Co. 

Producer:  Audio  Productions,  Inc. 

Blue  Ribbon  Award:   American  Film  Festival 

Silver    Hugo    Award:    Chicago    International 

Film  Festival 

"Chris"  Certificate:   Columbus  Festival 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 

—  L  — 
"The   Last  Frontier" 

Sponsor:    U.S.   Dept.   of   the   Interior 

Producer:   Larry  Madison  Productions 

Silver  Hugo  Award:  Chicago  International 

Film  Festival 

Citation:  New  York  International  Film 

&  TV  Festival 

CINE   "Golden   Eagle" 

*  *     * 

"Life    in   the   Balance" 

Sponsor:  Standard  Oil  Co.  of  New  lersey 

Producer:    Equinox  Films 

Blue  Ribbon  Award:  American  Film  Festival 

CINE   "Golden   Eagle" 

—  M  — 
"Make  a  Mighty  Reach" 

Sponsor:  Chas.  F.  Kettering  Foundation 

Producer:  John  Sutherland  Productions 

Gold  Medal:  International  Film  &  TV 

Festival  of  New  York 

"Chris"  Certificate:  Columbus  Festival 

CINE   "Golden   Eagle" 

*  *     * 

"The  Man  from  A.U.N.T.I.E." 

Sponsor:  Insurance  Information  Institute 

Producer:  John  Sutherland  Productions 

Gold  Medal:  International  Film  &  TV 

Festival  of  New  York 

"Chris"  Certificate:   Columbus  Festival 

*  *     * 

"Monument  to  the  Dream" 

Sponsor;  American  Iron  &  Steel  Institute 

Producer;  Guggenheim  Productions 

Best  of  Festival  —  "HUGO"  Award: 

Chicago  International  Film  Festival 

*  *     * 

"Moods  in  Safety" 

Sponsor:  United  States  Air  Force 

Producer:  AUendor  Productions 

Bronze  Plaque  Winner;  National  Safety 

Film  Contest 

*  *     * 

"My  Garden  |apan" 

Sponsor:  International  Minerals  and 

Chemicals  Corporation 

Producer:  Empire  Photosound.  Inc. 

Bronze  Medal  Award;  Trieste  International 

Agricultural  Film  Festival 

U.S.  Selection:  Lisbon  Festival 

CINE   "Golden    Eagle" 


—  N  — 
"A  New  Way  to  Set  Type" 

Sponsor;  IBM  Corporation 

Producer;  Peckham  Productions.  Inc. 

2nd  Award;  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

*  *     * 

"Next . . .  The  Men" 

Sponsor:  Hughes  Aircraft  Co. 
Producer:  Gemini  Productions 
Gold  Medal:  International  Film  &  TV 
Festival  of  New  York 
Golden  Missile  &  Diploma:  Rome  Interna- 
tional Award  of  the  Technical  Cinema 
"Chris"  Certificate:   Columbus  Festival 
CINE  "Golden  Eagle" 

*  *     * 

"Now  And  When" 

Sponsor;  Wisconsin  Telephone  Co. 
Producer:  Swanson  Productions 

1st  Award:  NVPA  "Day  of  Visuals" 

*  *        * 

"Nuclear  Might — Ready  But   Safe" 

Sponsor:  United  States  Air  Force 

Bronze  Plaque  Winner:  National  Safety 

Film  Contest 

*  *       * 

—  O  — 
"Ode  to  an  Uncertain  Tomorrow" 

Sponsor:   Georgia  State  Education  Dept. 

Producer:  Cinema  East/Todds  Film 

International 

"Chris"  Statuette:   Columbus   Festival 

Gold  Medal;  International  Film  &  TV 

Festival  of  New  York 

*  *       * 

"One  Fine  Day" 

Sponsor:  American  Heart  Association 
Silver  Award:  San  Francisco  International 

Film  Festival 
"Chris"  Certificate:  Columbus  Festival 

*  *       * 

"Opportunity  Land" 

Sponsor:  Deere  and  Company 

Producer:  Wilding.  Inc. 

1st  Award:  NVPA  "Day  of  Visuals" 

Gold  Medal:  International  Film  &  TV 

Festival  of  New  York 

"Chris"  Certificate:   Columbus  Festival 

CINE   "Golden   Eagle" 

*  *        * 

"Osteoporosis  of  Aging" 

Sponsor:  Sandoz  Pharmaceuticals 

Producer:  Communications  Films 

Silver  Medal:  International  Film  and 

TV  Festival  of  New  York 

"Chris"  Certificate:   Columbus  Festival 

*  *        * 

"The  Owl  Who  Gave  A  Hoot" 

Sponsor:  Office  of  Economic  Opportunity 

Producer:  John  Sutherland  Productions 

"Chris"  Statuette:   Columbus  Festival 

Bronze  Medal:  International  Film  &  TV 

Festival  of  New  York 


32 


BUSINESS  SCREEP 


—  p  — 

"Poised  for  Action" 

Sponsor:  Prudential  Insurance  Co. 

Producer:  Conlacl  Merchandising.  Inc. 

"Chris"  Statuette:   Columbus   Festival 

»       «        * 

"Post-Moriem" 

Producer:  Cine  Associates,  Inc. 

Bronze  Plaque  Winner:  National  Safety 

Film  Contest 

—  S  — 
"Sandia  Spinoff" 

Sponsor:  Sandia  Corporation 

Silver  Medal:  International  Film  &  TV 

Festival  of  New  York 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 

*  *       * 

"Simpatico" 

Producer/Sponsor:  McDonnell/Douglas 

Corporation 

Silver  "Cindy"  Award:  IFPA 

"Chris"  Certificate:  Columbus  Festival 

*  *        * 

"Small  Miracle" 

Sponsor:  IBM  Corporation 

Producer:  Henry  Strauss  &  Co. 

"Chris"  Certificate:  Columbus  Festival 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 

*  *        * 

"Space  Driving  Tactics" 

Producer:  Charles  Cahill  &  Associates 

Bronze  Plaque  Winner:  National  Safety 

Film  Contest 

CINE  "Golden  Eagle" 

*  *       * 

"Space  Navigation" 

Sponsor:  National  Aeronautics  and 

Space  Administration 

Producer:  Graphic  Films  Corporation 

"Chris"  Statuette:  Columbus  Festival 

»        *       • 

"Sports  Car  Fun" 

Sponsor:  Ford  Motor  Company 

Producer:  Wilding.  Inc. 

1st  Award:  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

«        *        « 

"Superconducting  Magnets" 

Producer/Sponsor:  Argonne  National 

Laboratory 
"Chris"  Statuette:  Columbus  Festival 

—  T  — 
"The  Thin  Blue  Line" 

Sponsor:  Kemper  Insurance  Companies 

Producer:  Wolpcr  Productions 

1st  Award:  NVPA  "Day  of  Visuals" 

*  *       * 

"The  Third  Pollution" 

Producer:  Stuart  Finley.  Inc. 

Blue  Ribbon  Award:  American  Film  Festival 

"Chris"  Certificate:  Columbus  Festival 

CINE  "Golden  Eagle" 


"This  is  My  Hand" 

Sponsor:  Baptist  General  Convention 

of  Texas 

Producer:  Bill  Stokes  Associates 

2nd  Award:  NVPA  "Day  of  Visuals" 

Cited  for  "Best  Rendition  of  Concept": 

New  York  International  Film  and  TV 

Festival 

*  *       • 

"To  Be  A  Man" 

Sponsor:  Yale  University 

Producer:  MPO  Productions 

Blue  Ribbon  Award:  American  Film  Festival 

CINE  "Golden  Eagle" 

*  ♦        * 

"Tommy  Looks  At 
Careers  —  Chemistry" 

Sponsor:  B.  F.  Goodrich  Co. 

"Chris"  Statuette:  Columbus  Festival 

*  *        » 

"To  Touch  a  Child" 

Sponsor:  The  Mott  Foundation  Program 

Producer:  Centron  Corporation 

Blue  Ribbon  Award:  American  Film  Festival 

CINE  "Golden  Eagle" 

»        *        * 

"A  Touch  of  Diamonds" 

Sponsor:  Norton  Company 

Producer:  Bay  State  Film  Productions 

"Chris"  Certificate:  Columbus  Festival 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 

*  *       * 

"Toward  the  Victory  of  Health" 

Sponsor:  American  Dietetic  Association 

Producer:  Wilding.  Inc. 

1st  Award:  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

*  *        * 

"Traffic  Safety  Base 
Community  Workshop" 

Sponsor:  United  States  Air  Force 

Producer:  John  Sutherland  Productions 

Bronze  Plaque  Winner:  National 

Safety  Film  Contest 

m        *       * 

"Tribute  to  a  Champion" 

Sponsor:  International  Harvester  Co. 

Distributor:  Farm  Film  Foundation 

"Chris"  Certificate:  Columbus  Festival 

CINE  "Golden  Eagle" 

*  »        • 

"The  Trouble  With 
Eddie  Barnes" 

Sponsor:  United  Community  Funds 

and  Councils  of  America 

Producer:  Amram  Nowak  Associates 

Silver  Medal:  International  Film 

and  TV  Festival  of  New  York 

"Chris"  Certificate:  Columbus  Festival 

—  U  — 

"U.S.  Water  Polo" 

Producer:  Sports  &  .Arts  Films 

International  Enieriainment  &  Organization 

Award:  Cortina  Inlcrnational  Competition 

of  Sports  Motion  Pictures 


—  W  — 
"While  I  Run  This  Race" 

Sponsor:  Office  of  Economic 

Opportunity-VISTA 

Producer:  Sun  Dial  Films 

"Chris"  Certificate:  Columbus  Festival 

Silver  Medal:  International  Film  and 

TV  Festival  of  New  York 

*  •       * 

"Wings  to  Great  Britain" 

Sponsor:  Pan  American  World  Airways 

Producer:  Henry  Strauss  &  Co. 

"Chris"  Statuette:  Columbus  Festival 

Blue  Ribbon  Award:  American  Film  Festival 

Prize  for  Best  Tourist  Reportage  Film  — 

Brussels  International  Tourist  and 

Folklore  Film  Week 

CINE  "Golden  Eagle" 

*  *        » 

"Wings  to  Italy" 

Sponsor:  Pan  American  World  Airways 

Producer:  Vision  Associates 

2nd  Award:  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

CINE  "Golden  Eagle" 

*  *       « 

"Window  on  the  World" 

Sponsor:  Time-Life  International 

Silver  "Hugo"  Award:  Chicago  International 

Film  Festival 

"Chris"  Certificate:  Columbus  Festival 

Cited  for  "Best  Corporate  Image  Presentation: 

New  York  International  Film  &  TV  Festival 

*  *       « 

"The  World's  Most  Modern 
Plate  Mill" 

Sponsor:  Bethlehem  Steel  Corp. 

Producer:  Mode-Art  Pictures,  Inc. 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 

—  Y  — 

"The  Year  of  53  Weeks" 

Producer:  1352nd  Motion  Picture  Group, 

United  States  Air  Force 

Gold  "Cindy"  Award  —  IFPA 

"Chris"  Certificate:  Columbus  Festival 

*  *       * 

"A  Year  Toward  Tomorrow" 

Sponsor:  Office  of  Economic  Opportunity — 

VISTA 

Producer:  Sun  Dial  Films 

"OSCAR"  Award  —  Best  Documentary  Short 

of  i^e" 

"Chris"  Statuette:  Columbus  Festival 

1st  Award:  NVPA  "Day  of  Visuals" 

CINE  "Golden  Eagle" 

*  ♦       • 

"You  and  Office  Safety" 

Sponsor:  Xerox  Corporation 

Producer:  Holland-Wegman  Productions 

Bronze  Plaque  Winner:  National  Safety 

Film  Contest 

1st  Award:  NVPA  "Day  of  Visuals" 

"Chris"  Certificate:  Columbus  Festival 

U.S.  Selection:  Lisbon  Festival 

CINE  "Golden  Eagle" 


VLMBKR  8   .   VOLUME  28 


3J 


34 


BUSINESS  SCREEI 


How  long  will  the  action 
wait  while  you 
change  magazines? 


Ten  seconds?  It  depends;  but  ten  seconds  is  all 
you'll  lose  while  changing  the  NPR's  magazine. 
That's  including  five  seconds  for  checking  the 
gate.  And  that's  at  least  two  or  three  minutes  less 
than  you  lose  with  every  other  silenced  camera 
on  the  market. 

Snap  off  the  old  magazine,  inspect  the  aperture, 
snap  on  the  new  magazine.  That's  all.  The  film 
is  threaded  and  the  loop  formed  inside  the  NPR's 
magazine  when  you  load  it,  before  shooting 
starts.  The  pressure  plate  is  on  the  magazine 
and  the  aperture  is  on  the  camera  body.  When 
you  snap  off  the  magazine,  there's  the  aperture 
before  your  eyes. 

In  the  studio,  the  five  second  magazine  change 
can  prevent  everyone  on  set  going  off  to  make 
a  phone  call  when  they  hear  the  dread  cry: 
"Reload."  The  NPR's  registration-pin  movement, 
precise  reflex  viewing,  rotating  lens  turret, 
sync-pulse  generator,  constant  speed  motor, 
effortless  shoulder-resting  and  blimp-free 
silence  make  life  easier  too. 

Service,  sales  and  rental  facilities  are  available  from 
these  expert,  franchisee!  dealers:  Chicago:  Behrends  Inc.; 
New  York:  Camera  Service  Center,  Camera  l/art  or 
F&B  CECO:  Los  Angeles:  Mark  Armistead  or  Gordon 
Enterprises;  Detroit:  Behrends  Inc.  or  Victor  Duncan 
Company;  San  Francisco:  Brooks  Camera.  Or  write  to  us. 
We'd  like  to  send  you  our  brochure:  Eclair  Corporation  of 
America,  7262  l\/telrose  Avenue,  Los  Angeles,  California. 

IVIotion  Picture  Cameras  since  1909 


rxTCNTI, COUTANT- 


NUMBER  8  •  VOLUME  28 


J5 


Conterence  Room  No.  1  mca.mivs  23  x  37  feet:  20  people  can  be  seated  around  the  21-foot 
tabic  with  its  cusliioned.  swivel-type  arm  chairs  which  permit  east/  viewing  of  the  five- 
by-ten  Polacoat  Lenscreen  shown  in  background  with  projected  scene  of  the  SST  aircraft. 

PROGRAM  INFORMATION 
CENTER  at  Boeing-Wichita 

A   Multi-Purpose    Presentation    Facility    Strengthens   Management   Visibility  Tools 

Conference  Room  No.  1  is  pictured  with  auditorium-type  seating  using  stacked  chairs.  With 
table  above  removed,  this  room  will  seat  up  to  135  people.  Exit  doors  are  at  rear.  The 
folding  door  at  left  is  used  to  prevent  sound  transmission   into  adjoining  reception  area. 


J.NDUSTBIAL  MANAGEMENT  ToDAY  is  placing  ! 

jjrcatcr  emphasis  than  ever  on  perform 
aiicc  visibility  and  the  Wichita  Division  o 
The  Boeing  Company  has,  during  the  pas 
year,  implemented  a  program  of  strengthen 
ing  its  management  visibility  tools. 

This  was  a  two-phase  program  which  in 
eluded  consolidation  of  all  functions  invoKec 
in  preparing  visual  aids  and  construction  ol 
adequate  facilities  for  presenting  manage- 
ment \isibilitv  material. 

Prior  to  consolidation  of  art  functions,  eacl 
department  within  the  division  handled  its 
own  art  requirements  and,  as  a  result,  the 
visual  aids  varied  in  size,  quality  and  in  tht 
method  of  preparation.  In  July,  1966,  nine 
different  functions  were  consolidated  into  one 
central  art  group.  The  emplovment  at  Boeing- 
Wichita  approximates  19.000  and  this  one 
group,  which  totals  33,  supports  all  general 
graphic  needs  with  the  exception  of  con- 
tracted technical  drawings. 

The  consolidation  has  proven  beneficial  in 
efficiency,  better  utilization  of  skills,  greater 
overall  professionalism  and  more  standardiza- 
tion of  \isual  aids.  Major  emphasis  has  been 
placed  on  minimizing  requirements  for  large 
charts  of  varying  sizes  and  quality,  along  with 
demands  for  expensive,  time-consuming  2x2 
color  slides. 

Standardization  of  these  varying  demands 
has  priniariK'  been  accomplished  through  in- 
troduction and  use  of  overhead  projection. 
These  projection  transparencies  are  econ- 
omical to  prepare;  are  effective  and  generalK' 
more  easily  read  than  standard  charts;  require 
a  minimum  of  time  for  preparation;  and,  if 
properlv  designed,  can  be  easily  updated. 

Most  overhead  projectuals  are  prepared 
actual  projection  size  on  \ellum  from  which 
transparencies  can  be  produced  in  seconds  by 
the  ammonia  process.  Updating  is  accom- 
plished on  the  original  vellum,  on  vellumi 
overlays,  or  with  transparent  tapes  on  the 
original  transparency. 

For  charts  that  must  be  maintained  in  a 
larger-than-actual  projection  size,  negati\es 
are  made  through  the  photo  process  and  used 
as  the  projechial.  If  more  emphasis  or  better 
definition  is  needed,  color  is  applied  to  the 
negatives  with  felt-tip  pens  or  with  color 
transparencies. 

A  room,  approximately  60'  x  45',  was  ren- 
o\'ated  to  accommodate  the  consolidated 
graphics  group  and  its  attendant  needs.  One 
of  the  special  features  in  the  graphics  area  is 
a  separate  receiving/coordination  entrance 
which  minimizes  customer  interference  with 
the  artists  and  this  also  alle\nates  problems 
related  to  work  being  done  with  classified 
materials. 

In  the  work  area,  counters  were  built  along 
the  walls  and  down  the  middle  of  the  room. 
The  artists'  drawing  tables  are  located  ad- 
jacent to  the  c-ounter  which  pro\ides  an  "L" 
shaped  work  area  and  shelves  are  available 


36 


BUSINESS   SCREEN 


Conlcrencc  Room  No.  2  is  a  19  Jnj  ll-jool  ivr.sion  oj  Room  1  uiul  ficncs  Front  view  of  Conference  Room  No.  2,  sJinuing  four-hy-ei'^liljoot  rear 
up  to  .30  people,  liitli  seatiiifi  for  12  aroiiiul  the  eonferenee  table.  A  \  projection  screen  in  action.  Left  hand  wall  i.s  covered  uith  hook  and 
li'^litcd  chalkboard  I'.v  on  rear  null:  entire  left  trail  is  of  cork  board-      loop  material  for  chart  hanfiinfi;  door  at  left  enters  projection  room. 


MASTER  CONSOLE 

(Sound   and    Proieclion   Control 


PROJECTION/CONTROL  ROOM 

REAR   PROJECTION  SCREENS 
/ 


y. 


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OXX 


Program 
Information 
Center  at 
Boeing- 
Wichita 


ROOM  NO.  2 


n  ,  n 


C 


itic'S.  ThiTi'  already  were  a  number  of  rooms 
or  offices  set  aside  and  dedicated  to  meeting 
these  re(]tiirements;  however,  they  were  not 
ecuiipped  and.  in  many  ca.ses.  were  too  small 
for  the  varied  aiidio/visnal  needs.  .As  a  result, 
Pliase  II  of  the  Boeing- Wichita  visibihty  pro- 
gram was  launched  with  construction  of  a 
specialK  equipped  presentation  center. 

Referred    to    as    the    Program    Infonnation 
Center,  it   consists  of   three  separate   confer- 


RECEPTION  ROOM 
"C?  "^7   ^37  'C?   <C7 


The  Center  is  located  on 
the  second  floor  of  the 
Admini.'>lration  Building 
of  the  Boiinfi  Company's 
Wichita  Division.  The 
entrance  to  the  reception 
room  opens  on  the  main 
di'^trihulion  aisle  uloufi 
row  of  executive  offices. 


Above:  individually-controlled  spots  light  up 
charts  in  Rooms  1  and  1.  Churl  at  left  is  hutif' 
tvith   hook/loop;  strip  hangers  hold  bar  cimrts. 

Below:  Center's  reception  room  opens  onto  tlw 
main  disiribution  aiile  to  executive  offices. 
Double  doors  (rear)  lead  to  Conference  Room  1. 


ill  the  counter  for  supplies  and  materials.  An- 

oiImt  special  feature  includes  a  small  review- 
( I  Mil,  fence  room  whidi  was  constructed  in 
till  main  work  room.  It  is  equipped  with  a 
pull  liown  screen  for  projection  needs,  a 
blackboard,  a  corkboard  wall,  and  a  wall  with 
back-lighted  panels  for  viewing  overhead 
transparencies  and  .3.5mm  slides.  This  room 
is  utili/ed  bv  the  artists  for  examining  fin- 
ished «-ork  or  work  in  process  and  for  cus- 
tomer reviews. 

While  consolidation  strengthened  part  of 
the  visibility  tools,  there  still  remained  the 
need  for  ade<|uate  meeting/presentation  facil 


NUMBER  8  ■  VOLUME  28 


Below:  sound  system  layout  shows  sjieakcr  and 
niicTpphone  locations  wilhin  three  rooms.  The 
meetings  can  he  taped  in  amj  of  these;  ov<r- 
hiiid   mikes   also   provide   audio   contact    to    the 

projection     mom     operators     in     central     control. 


-COKTROL  CONSOLE 


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■4 


©         ®     u 

ROOM  WO     I  J— 

c 

©  © 


U*_l 


-  \ 

Projection   Room   serves  all   tliree   meeting,  facilities:  screen  at  left   is  in   Room  No.   1  and 
floor   is  elevated  33"  above   conference   room   floor   levels:   projectors  are  set   tip   to  shoic. 

Program  Information  Center: 

ence  rooms,  a  reception  area,  and  a  projec- 
tion/control room.  Room  No.  1  is  23'  .\  .37'; 
No.  2  is  19'  X  21';  and  No.  3  is  14'  x  19'.  Rooms 
1  and  2  employ  rear  projection  with  front  pro- 
jection being  used  in  No.  3.  A  5'  x  10'  glass 
rear  projection  screen  is  used  in  Room  1  while 
Reom  2  is  equipped  with  a  4'  x  8'  glass  screen. 
The  rooms  are  equipped  with  diniable  cove 
lights  and  dimable  pinpoint  spots  over  the 
tables.  The  Boeing-designed  tables  were  con- 
structed in  sections  and  the  legs  are  remov- 
able. With  the  table  removed,  stack  chairs  are 
used  for  auditorium-t\pe  seating.  Even 
though  most  of  the  visual  aids  displayed  em- 
ploy projection  techniques,  the  rooms  were 
designed  to  accommodate  other  types  of 
presentation  media.  One  wall  in  each  room  is 
covered  with  "hook  and  loop"  material  for 
chart  displays.  Chart  spots  are  located  in  the 
ceiling  along  these  walls  and  each  spot  is  in- 
dividually controlled  according  to  the  chart 

Master  console  fias  two  tape  decks,  mixers,  vu- 
metcrs,  amplifiers  and  patch  panels  to  control 
entire  sound  system  of  the  Center.  TV  receiv- 
ers monitor  the  video  cameras  in  Rooms  1  and  2. 


A   MICROPHONE  JACiIS 
0  OVERHEAD SPEAKEWS 

*  OVERHEAD  MICROPHONES 

O  PROJECTION  (FULL  RANGE)  SPEAKERS 

•  RECORDERS 

■    JACKS  FOR  HEADSETS 


ROOM  NO.  3 


ROOM  NO.  2 


Center's  projection  capabilities  include  (top)  single  projection  of  .■ilills  or  movies  (note 
use  of  mirrors):  multiple  projection  of  media;   (beloto)  overhead  projection  to  rooms. 


BUSINESS  SCREEN 


OUMABLE  COVE  LIGHTS 


D    CHART  SPOTLIGHTS 


Lighting  and  charting  capabilities  at  Center  in- 

cludi'  pin-point  .v;)o(.?  used  over  tables  in  Rooms 
1  ami  2.  Cove  li^lits  in  these  rooms  and  overhead 
tights  in  Room  3  are  alt  eontrolled  l»j  dimmers. 

being  reviewed.  Vertical  shelving  strips  have 
also  been  used  in  the  rooms  for  flip  charting 
and  other  display  requirements.  Blackboards 
are  available  in  all  three  rooms  and  corkboard 
walls  are  available  in  two  of  the  rooms. 

Control  panels  are  built-in  on  the  Boeing- 
designed  podiums  and  a  small  jxirtablc  con- 
trol unit  is  al.so  available  as  needed  for  use 
besiile  the  conference  table.  The  panels  con- 
tain controls  for  lights,  recording,  projection 
equipment,  .screen  curtain  and  intercon 
phone  for  communication  with  the  projection 
ist  and  receptionist.  \  duplicate  set  of  room 
controls  is  also  located  in  the  projection/con- 
trol room  adjacent  to  the  sovmd  console.  The 
latter  was  designed  and  assembled  b\'  Wichita 
Division  engineers  and  is  the  heart  of  the 
audio  svstem. 

All  three  conference  rooms  are  equipped 
with  overhead  speakers  and  microphones  and 
Rooms  1  and  2  ha\e  full-range  front  speakers 
for  taped  or  sound-on-film  presentations. 
Sound  reinforcement  is  utilized  in  Room  1 
due  to  its  size.  With  the  use  of  headsets,  the 
operators  in  the  projection  room  have  con- 
stant audio  contact  and  Rooms  1  and  2  are 
eqiupped  with  fixed  TV  aimeras  to  provide 
operators  with  \ideo  contact.  The  T\'  receiv- 
ers are  mounted  on  the  master  .sound  console 
in  the  projection  room. 


'■  \  unique  aspect  of  the  Center  is  that  one 
projection/tontrol  room  serves  all  three  meet- 
ing rooms.  This  room  is  elevated  33  inches 
above  the  base  floors  in  the  meeting  rooms. 
Front  surface  mirrors  mounted  on  portable 
stands  are  used  in  the  projection  room  for 
rear  projection  presentation  of  slides  and 
movies.  Except  for  special  situations,  most 
overhead  projection  presentations  are  made 
without  the  use  of  mirrors.  When  more  than 
one  room  is  in  use,  black  pull  type  curtains 
are  drawn  to  prevent  light  interference  be- 
tween the  screens. 

.\  small  recording  booth  was  constructed 
adjacent  to  tlu'  master  console  in  the  jirojec- 
tion  rnoiii  for  (ai)in^  requirements.  To  further 


Top  view  of  pudiiun:  coiiliols  al  left  tire  for 
etuirt  spots,  dimmers  and  sereen  curtain;  tlw 
rifiltl-side  controls  serve  tape  recorder  and  an 
overlwad  projector  signal.  Phone  is  at  the  left. 

assist  service,  an  intercom  phone  system  is 
available  which  connects  all  conference  rooms 
with  the  master  controls  and  the  receptionist. 
.\  majority  of  all  management  meetings, 
perfonnance  reviews,  customer  meetings  and 
general  presentations  at  Boeing- Wichita  are 
now  held  in  this  new  three-room  complex. 
Management  at  the  facility  considers  this  pro- 
gram a  tremendous  step  toward  stri'ngthening 
communication  and  visibility.  Efforts  are  con- 
tinually being  made,  however,  to  find  even 
more  economic-al,  simpler  methods  of  prepar- 
ing and  presenting  effective  visibilit\'  media.  • 


Master  sound  console  ivitli  (hntlieate  set  of  podium  controls  for  Rooms  I  uutl  2  at  llu'  left. 


rill'  piidiiim  lias  nuinuul  counter-balancing  for  a 
height  luljuslmenl.  It  was  designed  and  built 
by  Boeing  persomwl.  Note  mike  and  convenient 
intercom  phone  avaitahte  at  sjieaker's  left  liand. 

Equipment  at  the  Program  Information  Center 

The  Center  uses  .Ampex  tape  recortlers  and 
microphones;  Altec  mixers,  amplifiers,  mikes 
and  speakers.  Kodak  Carousels  project  .35mm 
slides;  Kodak  Pageants  show  16  sound  films. 
Beseler  Vu-Graphs'  project  overhead  trans- 
parencies; Buhl  lenses  enhance  the  iniages. 
Polacoat  Lcnscreens  are  "built  in"  Rooms  1 
and  2;  a  Radiant  screen  serves  in  Room  3. 
Video  equipment  includes  Concord's  cameras 
and  Zenith  monitors.  -\rni  chairs  were  made 
by  Jack  Cartwright;  stack  chairs  by  Steel- 
case;   hook  &   loop  material   is  by   \'elcro.    • 


Above:  lliu  srii.ill  portable  control  panel  is 
used  at  tile  rear  of  the  room  he.side  conference 
tal)le  or  adiaceni  to  a  elmir.  It  has  the  .tame 
control  features  as  on  the  fixed  fHniium  above. 


THE  Beloit  Corporation's  audiovisual 
presentation  facility  carries  the  designa- 
tion: "Conference  Room  A"  but  this  efficient- 
ly-designed 20  by  36-foot  room  is  a  bit  more 
than  this  laconic  phrase  indicates.  In  this  basic 
area  they  have  a  highly-versatile  audiovisual 
facility  very  well  geared  to  today's  fast-paced 
business  requirements. 

In  these  functional  quarters,  Beloit  execu- 
tives have  access  to  motion  picture  projection, 
large-size  (8'/2  by  II -inch)  overhead  projec- 
tors, and  three  35mm  Spindler  &  Sauppe  slide 
projectors,  all  of  which  may  be  used  simul- 
taneously. Projection  is  controlled  by  the  op- 
erator from  the  control  console  behind  the 
special  rear-projection  screen. 

That's  right:  a  special  glass  rear-projection 
screen  covers  the  wall  across  the  front  of  Con- 
ference Room  A;  an  overhead-mounted,  re- 
mote-controlled direct  projection  screen  is  al- 
so within  a  ceiling  aperture  in  this  area.  Room 
lighting  is  also  remote-controlled  as  are  the 
drapes  covering  right,  left  and  front  walls  of 
the  area.  Polacoat  Lenscreen  adds  to  the  effec- 
tiveness of  rear-projected  images. 

Lighting  is  put  to  work  for  effective  presen- 
tations: both  right  and  left  walls  may  be  il- 
luminated from  directional  fixtures  and  there 
are  six  spots  directed  to  the  raised  area  (stage) 
in  the  front  section.  These  spots  may  be  used 


Both  special  ivai-prdjcction  and  remote-controlled  direct  screens  are  available  in  room. 
BELOIT  CORPORATION  VISUALIZES  DATA  IN  THIS  |\ 

Versatile  Conference  Room 

When  it's  meeting  time,  these  wide  and  convenient  desks,  well-designed  seats  provide  for 
maximum  efficiency  in  the  Beloit  Corporation's  functional,  complete  audiovisual  facility. 
r 


Projection  area  is  within  enclosure  at  the  right. 

individually  or  in  combination  to  provide  de- 
sired effects.  Sound  is  supplied  by  combination 
stereo /monaural  speakers  within  ceiling 
mounts,  well  located  for  even  "spread"  to  all 
seats. 

Special  attention  was  given  to  wall  areas 
for  maximum  functional  use.  As  conferees  face 
the  screen /front,  the  wall  to  their  left  is  made 
of  a  special  nylon  "hook  and  loop"  material. 
Hook  material  with  adhesive  backing  affixes 
prints,  pictures,  posters,  charts,  etc.  to  this  wall. 
The  opposite  (right-hand)  wall  is  provided 
with  a  magnetic  chalk  board  surface  with  a 
light  porcelain  enamel  finish,  put  on  steel  so 
that  magnetic  materials  can  be  displayed.  The 
rest  of  the  walls  are  "thumb-tack"  areas,  cov- 
ered with  a  decorative  finish,  but  ready  to  ac- 
cept prints,  notes,  templates  and  other  display 
media  without  damage  to  the  material  or  the 
wall. 

Harry  E.  Hultman,  the  company's  Super- 
visor of  Graphics  &  Publication,  notes  that  this 
modestly-budgeted  room  has  proven  its  value 
to  Beloit:  a  designer  and  manufacturer  of 
complex  industrial  equipment,  such  as  paper- 
making  machinery.  Midwest  Visual  Equipment 
Co.,  of  Chicago,  played  a  key  role  in  helping 
select  equipment  and  in  setting  up  this  versatile 
facility  for  this  Wisconsin  manufacturer.  • 


40 


BUSINESS  SCREEN 


VTONTGOMERY  WaRD  &  COMPANY  is  provid- 

■'■'■'•  ing  perpetual  training  in  the  field  for  its 
thousands  of  customer  service  technicians. 
Taking  that  training  activity  to  the  technicians 
IS  a  model  new  mobile  training  center,  com- 
plete with  faculty,  classroom,  workshop,  pro- 
jection room,  running  water  and  electricity:  a 
virtual  "school  on  wheels"  housed  in  a  huge 
van. 

According  to  Dean  Lewis,  Ward's  assistant 
vice-president  and  corporate  service  manager, 
the  mobile  classroom  (the  first  of  a  fleet  of  four 
such  units  planned  by  the  company)  will  ha\c 
travelled  more  than  16,000  miles  in  its  first 
four  months  of  operation.  The  first  unit  is 
providing  instruction  for  servicemen  not 
located  near  one  of  Ward's  23  metropolitan 
service   centers   and   regional    service   schools. 

"The  curriculum."  Lewis  notes,  "has  been 


Don  Clascll    (center),  Waril's  Audiovisual  Mun- 

r.    clucking    over    mobile    classroom's    ptaus 

'i    Atkim   &L    Merrill   Exhibit   Division   person- 

Winn  Cobb   (left)-   Bill  Harrington    (right). 

developed  to  increase  the  skills  of  our  service- 
men by  keeping  them  constantly  abreast  of 
new  products  and  changes  in  service  tech- 
nology." 

The  mobile  center  was  designed  by  Mont- 
gomery Ward's  retail  customer  service  man- 
ager. Jim  Peterson  and  Ward's  audio-visual 
manager.  Don  Glasell. 

The  center,  with  interior  by  Atkins  &  Mer- 
rill of  Maynard.  Mass.,  is  equipped  with  Ward 
materials  and  is  divided  into  two  sections.  The 
front  part  is  a  12-seat  classroom  and  demon- 
stration area.  The  workshop  is  located  in  the 
rear.  Equipment  includes  all  of  the  necessary 
tools,  machines,  and  electrical  outlets  to  work 
on  and  demonstrate  all  serviceable  merchan- 
dise sold  by  Wards. 

Also  built  in  is  a  15.000  watt  generator  to 
operate  the  center's  lights,  air  conditioning. 
electric  heaters,  a  rotating  TV  antenna,  pro- 
jectors, audio  visual  aids  and  other  power 
needs. 

The  rear-screen  projection  area  uses  a  com- 
pactly arranged  "stack"  of  slidefilm.  slide  and 
motion  picture  projectors  projecting  into  the 
same  permanently  fi.xed  mirror.  This  allows  the 
instructor  to  "cue-in"  any  type  of  presentation 
he  wishes  from  the  remote  switches  at  the 
podium  area. 

A  water  rccirculator  permits  the  same  wa- 
ter to  be  used  over  and  over  again  in  washing 
machine  and  dishwasher  demonstrations,  etc.  • 


NUMBER  8  ■  VOLUME  28 


Cluasroom  section    (rear)    in   mobile   lrainin<i  center  seals  a   dozen  sttidenis   aiul   is   equip- 
ped for   rear-screen   projection   of   motion   pictures,    filmstrips,    slides    and    transiHircncies. 

Ward's  Mobile  Classrooms 

Montgomery    Ward    &    Company's    Customer    Service    Mobile    Training    Center 
Housed    in    40-Foot    Trailer    Van    That's    Well    Equipped    for    Audiovisual    Media 


Exterior  of  training-trailer  and  ( below )   diagram  of  classroom  ami  workshop. 


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Below:  workshop  section  at  rear  of  van  has  bi'nch  sfmce  for  actual  demon.ttrutions  and  for 
student   iMrticifXition:    unit   has   own    power,   air    conditioning,    heating   ami    water   .system. 


of  Manhattan,  uji  along  the  Hudson,  Bear  Mountain  Inn  hosts  nuinij  corporate  seminars. 

Name  the  A-V  Tool . . .  Bear  Mountain  Has  It 

Inn's  Business-Oriented  Facilities  Were  Created  for  More  Effective  Meetings 


merit  provide  the  Inn's  five  meeting  room 
with  every  kind  of  tool  needed  to  help  mak 
such  meetings  more  effective. 

There  is,  for  example,  one  of  the  best-equip 
ped,  business-oriented  closed-circuit  televisio; 
studios  in  the  country  on  these  premises,  li 
TV  cameras  and  two  large-screen  TV  projec 
tors  are  available.  In  a  typical  session  at  Bea 
Mountain,  trainees  play  roles  in  true-to-lif 
business  situations  in  the  lastefully-decorate( 
office  set  of  the  studio.  These  sessions  are  thei 
played  back  on  large  screen  TV  for  a  critiqu. 
by  the  instructor  and  class  in  an  adjoinin; 
meeting  room. 

Al  Calvosa,  director  of  television  and  audio 
visual  training  at  the  Inn,  designed  these  studii 
facilities  with  the  help  of  Noreico  engineers 
He  operates  the  equipment  from  a  well 
equipped  control  room.  Since  the  camera: 
need  no  specially-trained  technicians,  operator: 


"lY/fEETING  AND  TRAINING  FACILITIES   at   Bear 

-'■'-■■  Mountain  Inn,  40  miles  north  of  New 
York  City,  give  ample  evidence  of  a  develop- 
ment program  initiated  by  Restaurant  Asso- 
ciates some  seven  years  ago.  This  operating 
company  has  earned  the  reputation  of  going 
■■first  class"  with  such  other  well-known  Man- 
hattan properties  as  the  Tower  Suite,  Four 
Seasons  Restaurant,  La  Fonda  del  Sol,  Forum 
of  the  Twelve  Caesars,  etc. 

The  Inn,  an  attractive,  rambling  58-year 
old  building  in  the  "mountain  house""  style,  is 
just  far  enough  away  from  metropolitan  di- 
versions to  serve  such  corporate  clients  as 
AT&T,  IBM,  Geigy  Chemical.  Crane  Corpora- 
tion, Coty,  Inc.  and  the  Reuben  H.  Donnelley 
organization.  Business  groups  use  these  facili- 
ties for  management  development  and  sales 
training  courses  and  other  seminar  meetings. 
Over  a  quarter  of  a  million  dollars  invested  in 
closed-circuit  television  and  audiovisual  equip- 


Sales  trainees  practice  their  technique  hcjore    video    cameras  for   quick   replays   on    lai  _ 
screen    television    (center  above)    wliicli   theij  discuss  in  critique  sessions  in  meeting  roui 


Cliff  House  meeting  room  on  Inn  ^rounds  is  larger  facility  with   wide  Polaeoat   Lenscreen. 
plus    large-screen    television,    electronic    blackboard    and    lectern,    flip    charts,    other    tools. 


Communications  Center  at  Bear  Mountain  Inn 
channels  large-screen  television  to  various  meet- 
ing rooms;  also  feeds  T\'  receivers  in  65  guest 
bedrooms  and  to  all  public  lounges.  Director  Al 
Calvosa  is  at  the  controls  of  the  main  con-mle. 


42 


BUSINESS  SCREEN 


1 


w 


Iccorcliiii;    a    training    session    /''  '        ''  uit 

?ptuy.  one  camera  is  rfitiotc-ciiiirrolli  <i.  ollur  is 
mtalhj  operated  by  Inn  service  man.  There's  a 
lalt  rear-screen  slide  projection  unit  built  into 
ookcase  in  the  background  for  insert  sequences. 

an  be  enlisted  from  among  the  Inn"s  service 
eople.  Generally,  one  camera  is  manually-up- 
alcd,  one  is  "fixed"  and  another  has  a  re- 
lote-controlled  pan,  tilt,  zoom,  diaphram  and 

us  mechanism  which  is  operated  from  the 
jntrol  room. 

Inventory  of  Top-Quality  A-\'  Equipment 

Bear  Mountain  Inn's  meeting  rooms  handle 
pwards    of    70    persons    in    larger    quarters; 

aller  conference  rooms  are  ideal  for  groups 
f  20.  The  equipment  inventory  includes  two 
impex  660  video  tape  recorders:  two  Waltham 
ele-Beam  large-screen  TV  projectors;  a  Lie- 
;gang  slide  chain  and  a  Norelco   16mm  film 

ain.  There  are  three  Norelco  Plumbicon  cam- 
■as,  seven  Norelco  "compact"  cameras,  an 
lectronic  blackboard,  five  Bell  &  Howell  Auto- 
)ad  1 6mm  sound  projectors,  six  Kodak  Carou- 
!l  35mm  slide  projectors,  two  Beseler  3'4  x 
'  2 -inch  slide  projectors,  one  3,000-watt 
enarco  slide  projector.  12  WoUensak  stereo 
ipe  recorders,  two  Beseler  Vu-Graph  over- 
sad  projectors  and  one  Beseler  opaque  pro- 
x:tor.  Add  to  these  a  Magnavox  stereo  phono- 
aph,  a  Bogen  audio  amplifier  with  20  mike 
ipuls.  DuKane  slidefilm  projection  and  a  wide 
ariety  of  portable  easels,  chalkboards,  and 
ockboards  and  you  get  an  idea  of  why  the 
in  is  well  set  up  to  meet  business  meeting 
Kjuirements. 

Rear-screen  projection   is  enhanced  by  use 

Polacoafs  efficient  "in-wall"  Lenscreen. 

Closed-Circuit  Network  for  Films  or  Tape 

In  addition  to  its  facilities  for  immediate 
layback  of  sales  training  sessions  on  largc- 
:reen  TV,  the  control  room  is  also  set  up  to 
pc  videotapes  or  films  into  un-used  chan- 
:1s  on  TV  receivers  in  each  of  the  Inn's  6.'> 
Jest  rooms  and  to  sets  in  all  of  the  public 
lunges  on  the  grounds.  • 

«       *        « 

Audiovisual   Facility  Design   Portfolio:   2 

An  early  1968  issue  will  feature  a  most  im- 
ortant  portfolio  on  "Audiovisual  Facility  De- 
gn,"  complete  with  sketches  and  pictures  from 
le  work  of  Hubert  Wilkc.  consultant-designer 
ho  has  done  outstanding  work  in  this  impor- 
int  field  for  major  companies  and  groups.     • 


VMBEK  8  ■  VOLUME  28 


llislory    is    made   viiidltj 


Unee  Halt  West. 


ndependence  Hall:  West 

Philadelphia's   Historic   Shrine    Has   Identical  Twin  at  Knott's  Berry  Farm 


Tndependence  Hall  now  stands  in  southern 
-'■  California! 

It's  not  a  movie  set.  not  a  model,  and  least 
of  all  is  it  a  joke. 

Although  the  original  remains  unmoved  in 
Philadelphia,  a  virtual  twin — brick-for-brick, 
bell-for-bell.  compass-position  for  compass-po- 
sition, and  234  years  younger — has  risen  at 
Knott's  Berry  Farm  in  Bucna  Park.  California 
The  building  and  its  contents  fulfill  the  long- 
held  dream  of  Walter  Knott,  a  farmer-turncd- 

,  restaurateur.  While  the  attraction  of  the  sec- 
ond Independence  Hall  inevitably  means  a 
boost  in  the  number  of  meals  served  ( already 

I  the  count  of  chicken  and  steak  dinners  has 
topped   1 .8  million  a  year )  this  was  far  from 

I  the  builder's  real  objective. 

The  Man  \\'ho  Sharc<l  a  .S\'mb<)l  of  Lihcrtv 
At  77.  Walter  Knott  remains  a  firm  believer 
in  the  importance  of  "the  American  Heritage". 

;  He  understands  the  price  paid  by  the  nation's 

I  founders  for  the  unique  possession  of  freedom 
and  opportunity.  He  knows  the  cost  of  hold- 
ing this  treasure,  paid  on  many  batllcfiekls 
He  recognizes  that  the  gift  we  hold  is  quick- 
silver-slippery, that  it  can  be  lost  through  care- 
lessness, indifference,  ignorance,  or  outright 
subversion. 

For  him.  Independence  Hall  always  has  been 
a  prime  symbol  of  what  the  United  States  must 
stand  for,  even  to  those  who  today  seem  least- 
privileged.  Yet  he  knovss  that  only  a  small  part 


of  the  population  ever  will  find  it  possible  to 
visit  the  landmark  in  Philadelphia.  Thus  the 
decison.  supported  by  his  family,  to  dupli- 
cate the  original,  in  the  West,  and  to  make 
one  segment  of  our  history  come  alive. 
Effective  Vse  of   .\udiovisual  Techniques 

Here,  through  the  authenticity  of  the  set- 
ting, and  with  the  effective  use  of  audio-visual 
techniques,  each  visitor  "relives  a  very  im- 
portant moment  in  our  nation's  life,  and  feels 
the  never-to-be-forgotten  experience  of  being 
present  at  the  signing  of  the  Declaration  of 
Independence." 

The  end-product  contains  nothing  of  the 
carnival,  and  thouuh  the  effect  is  dramatic 
it  is  surprisingly  untheatrical. 

.A  tour  begins  when  a  young  lady  in  authcn- 


Below:    WaiU 

•r    Knoll    (rig/i() 

disciLssrs   one   of 

Strrco-Hiimd 

/(ip.   A 

tiilh     profl 

irrr    Phil    Stuart. 

■~— — i!ir^'^^^^ 

■ 

|HH 

H^^^^l 

If  1 

1 

^ 

^^1 

m 

H^v 

t 

91 

^H.i 

■■ 

. 

H 

The  Sight  and  Sound  of  History: 

(CONTINUED    FROM    THE    PREChDlNG    PAGE    43  ) 

tic  colonial  dress  meets  visitors  and  takes  them 
into  Heritage  Hall,  a  smaller  companion  build- 
ing. Here,  in  the  Little  Theater,  an  impressive 
soimd-slidcfilm  presentation,  given  maximum 
effectiveness  with  Spindler  &  Sauppe  projec- 
tion equipment,  sets  the  psychological  stage 
for  what  is  to  follow  by  showing  some  historic 
high-spots  in  man's  unending  search  and  strug- 
gle for  freedom. 

On  the  short  walk  between  the  buildings, 
visitors  learn  some  of  the  details  of  construc- 
tion and  the  problems  of  duplicating  Independ- 
ence Hall. 

Authentic  Reproduction  of  the  Liberty  Bell 
Their  first  stop  is  the  Tower  Room,  where 
they  view  the  Liberty  Bell.  Sitting  majestically 
on  its  cherrywood  pedestal,  the  2,075-pound 
replica  is  just  five  pounds  lighter  than  the  Phil- 
adelphia original.  It  is  identical  in  appearance 
even  to  the  bolted  crack  in  its  side. 

The  story  of  the  original — its  burial  under 
the  floor  of  a  church  to  prevent  its  capture 
by  the  Redcoats,  its  cracking  on  July  8,  1835 
as  it  tolled  for  Chief  Justice  Marshal — and 
observation  of  the  duplicate  gives  the  viewer 
a  sense  of  awe  pretty  close  to  reverence. 
Hear  Delegates  Speak  in  the  Assembly  Room 
Next,  the  tour  enters  the  Assembly  Room 
with  its  homespun-covered  tables  where  the 
signers  of  the  Declaration  sat  to  debate  its 
points.  The  visitor  has  a  place  at  the  back  of 
the  room,  and  as  he  settles  into  it  his  guide 
touches  a  control.  The  overhead  lights  go  down 
and  out,  and  the  table  candles  come  on.  Voices 
enter  the  room.  One  of  particular  strength 
comes  from  the  front;  Thomas  Jefferson.  From 
nearby  there's  a  responding  voice:  Button 
Gwinnett?  or  perhaps  John  Hancock?  Then 
another  from  across  the  room  .... 

The  voices  come  from  the  places  where  the 
signers  sat,  playing  on  the  sound-screen  to  cre- 
ate what,  for  many,  approaches  a  near-visual 
illusion.  The  visitor  is  hearing  a  portion  of  the 
debate  just  before  the  signing  of  the  great  doc- 
ument. 

John   Adams   paces   the   four   sides   of   the 
room,  footsteps  and  voice  moving  together. 
Outside,  the  Revolutionary  War  is  in  prog- 


^ 

■ 

^^1i 

HI 

|l~H~  u  1  ^^^^Al^^^H 

^^^B^9      4_*^^l 

JBIa^M 

HI 

Wahcr  Knott  {at  riiiht)  chats  ivith  producer 
Phil  Stuart  in  front  of   Independence   Hull. 


Visitors  gaze  with  reverence  at  a  replica  of 
the   Libertij    Bell   within  the   Tower   Room. 


it      *      ii 

.\t  left:  closeup  of  Am- 
pcx  audio  equipment 
used  for  Stereo-Rama 
Fourteenprogramming. 

.\l  right:  hroin  center 
of  lite  .wund  system, 
simihir  to  equipment 
u-icd  for  space  satel- 
lites. Both  of  Ampex 
tape  machines  and  the 
complex  controls  are 
rack-mounted  within 
the  projection  room  on 
second  floor  of  the  Hall. 


ress.  The  town  crier,  bell  in  hand,  announce; 
the  defeat  of  Cornwallis  at  Yorktown.  A  fife 
and  drum  corps  marches  past.  There's  rain 
and  a  bell  ringing,  and  it  clearly  swings  towarc 
the  chamber,  then  away  .... 

Re-Living  the  Emergence  of  This  Nation 

So  tremendous  is  the  sound's  effectivenes; 
that  the  visitor's  hair  most  often  "stands  u[ 
on  the  back  of  his  neck".  It's  a  reminder  tha 
there's  nothing  corny  or  "square"  about  indfr 
pendence  and  freedom,  about  patriotism  anc 
Americanism. 

Unfortunately,  the  spell  must  be  broken.  I 
lingers,  though,  as  the  visitor  goes  on  to  tht 
Supreme  Court  Room,  just  across  the  hall 
Here  is  the  Betsy  Ross  Flag,  an  original  am 
contemporary  copy  of  the  Declaration  of  In 
dependence — one  presented  to  signer  Georgi 
Ross,  whose  direct  descendants  gave  it  to  Mr 
Knott — and  other  association  material. 
Deserved  Tribute  to  a  Bold  Visionary 

The  temptation  is  great  to  tell  the  stop 
of  the  construction  of  the  West's  Independ 
ence  Hall,  noting  the  problems  of  duplicatin] 
not  just  the  physical  appearance  but  even  th. 
materials  of  the  structure,  while  meeting  build 
ing  codes  in  effect  230  years  later. 

The  purpose  here,  however,  is  to  pay  tribut 
to  a  businessman  who  has  returned  a  larg. 
chunk  of  income  to  the  public  in  unique  form 
and  to  tell  how  the  imagery  was  achieved.  A 
indicated,  the  goal  wasn't  just  a  recollectioi 
of  the  physicaf  setting  but  an  over-shoulde 
look,  with  the  clock  turned  back  for  a  feelin; 
of  what  must  have  gone  through  the  delegates 
minds  as  they  made  the  monumental  decisioi 
to  declare  for  independence. 

Stereo-Rama  Fourteen 

-  For  this  part  of  the  project,  Mr.  Knott  turno 
to  motion  picture  producer-director  Phili 
Stuart,  who  also  is  known  for  his  work  in  de 
velopina  technical  innovations  in  the  enter 
tainment  field.  The  result  of  the  assignmer 
was  the  stage-setting  introductory  sound-slide 
film,  and  then  Stereo-Rama  Fourteen — a  worl 
premiere,  uniaue  in  sound  accomplishmen' 
and  solely  attributable  to  Stuart. 

The  brain  center  of  Stereo-Rama  Fourtee 
is  a  bank  of  specially-designed  and  built  An- 


44 


1 

1 

'hk-  "'J ' 

-  -    .  II I ' 

BU 

SINES 

>S   SCREEl 

(KA  tape  machines,  similar  to  those  used  in 
1  programming  satellites  for  space  probes.  Each 
lone  of  these  machines  sends  14  channels  of 
sound  into  the  voice  of  the  system,  a  series 
ct  56  speakers  carefully-positioned  under  ta- 
hks  and  in  other  unseen  locations. 

Sound  of  Events  Given  Depth  and  Presence 
The  speakers  were  engineered  and  built  by 
James  B.  Lansing  Sound,  Inc.,  Los  Angeles. 
Unlike  ordinary  stereophonic  sound  which, 
good  though  it  is,  is  limited  in  feeling  and 
lepth  of  movement,  the  Stereo-Rama  Four- 
teen process  reproduced  the  sound  of  an  event 
in  perfect  depth  and  presence. 

Furnishings  of  the  room — carpeting,  drapes. 
the  homespun  tablecloths — and  related  items 
throughout   Independence  and   Heritage   Halls 


liasioiial    nulio.    fihii    anil    stage    voices 
t  •  re    used    to    narrate    Stereo-Rama's    tapes. 

ch  are  essential  to  creating  the  proper  at- 
phere.  were  supplied  by  B.  F.  Shearer 
iipany,  Los  Angeles. 

In  addition  to  research  l\)r  the  setting,  and 
li^  many  problems  inherent  in  development  of 
111-  sound  system,  Mr.  Stuart  and  his  staff  spent 

(more  than  two  years  digging  into  the  history 
!)f  the  Continental  Congress  and  the  lives  of 
ts  members.  Thousands  of  original  documents 
vere  examined  to  uncover  the  backgrounds  and 
opinions  of  the  56  delegates  assembled  in  In- 
Icpendence  Hall. 

Talented  Performers  Selected  for  Tapes 

Then  it  took  many  more  months  of  search 
ind  interview  to  find  great  performers  capable 
)f  faithful  and  credible  re-creation  of  the  sus- 
cnscful  last  moments  leading  to  the  signing 
)f  the  Declaration.  Among  the  large  Stereo- 
<ama  Fourteen  cast  are  such  illustrious  radio, 
ilm  and  stage  voices  as  those  of  Jay  Jostyn. 
Jrainarcd  Duffield,  David  Bond,  Marvin  Mit- 
er, Nestor  Paiva.  and  Ted  de  Corsia. 

Just  as  neither  Ampcx  nor  James  B.  Lan- 
ing  Sound  had  ever  made  equipment  like  this 
)eforc.  14  channels  had  never  been  recorded 
f  the  effort  had  failed,  what  with  the  skilled 
:ast  involved,  the  engineering  and  other  tech- 
ical  and  production  costs,  Walter  Knott's  wish 
o  bring  history  to  life  would  have  meant  a 
rifling  quarter-million  dollars  down  the  drain 

Those  who  doubted  the  success  of  the  re- 
lording  weren't  part  of  the  group  so  deeply 
nvolved.  but  they  were  the  ones  who  predicted 


PLUMBER  8  ■  VOLUME  28 


Heritage  Hall  houses  the  Little  Theater  where  events  in  Imtunj  are  pictured  on  the  screen. 


that  interest  in  the  whole  concept  would  be  a 
momentary  thing,  that  it  would  dwindle  to 
nothing  soon  after  the  dedication.  Again  they 
were  wrong,  for  on  July  4,  1967,  first  anni- 
versary of  the  opening  of  Independence  Hall/ 
West  Coast.  450,000  visitors  had  come  under 
the  spell  of  the  presentation,  and  the  project 
clearly  has  settled  in  for  a  run  of  at  least 
several  hundred  years.  • 

*       *        * 

Engineered  for  Fidelity 

Stereo-Rama  Fourteen"s  mechanism  is  a 
pair  of  .Anipex  AG-300-14  solid  state  profes- 
sional audio  recorders.  This  is  equipment  from 
the  300-scries  modified  to  handle  one-inch 
wide.  1.5  mil  magnetic  tape  and  to  provide  14 
channels.  The  machines  run  at  cither  T'/i  or  15 
inches  per  second.  Ten  of  the  channels  carrv 


dialogue,  three  are  used  for  special  sound  ef- 
fects, and  the  final  track  controls  the  room 
lights,  candles,  and  audio  special  effects 
switching  from  speaker  to  speaker. 

The  Ampex  equipment  is  rack-mounted  in 
a  spacious  projection  room  on  the  building's 
second  floor  ...  in  space  which  in  the  original 
building  in  Philadelphia  was  rarely  used  until 
the  beginning  of  the  nineteenth  century,  when 
it  housed  a  museum  complete  with  stuffed 
birds. 

Set  Up  for  Duplicating  and  Standby  Use 

To  provide  duplicating  and  standby  capacity, 
one  unit  is  a  record  reproduce  machine,  and 
the  other  is  a  reproducer  only.  The  recorders 
are  used  on  alternate  days,  leaving  the  extra 
unit  for  standby.  The  combination  allows  op- 
erators to  make  their  own  play  copies  of  tapes 

CrdNriNLtD    0\      IMF      FOLLOWING     I'XGE     46) 


.\bove:   liiiilinj  nj   SinmiUi   i\  .Sui////*!    >/if/e  projectors   used   to   depict   historic   moments   in 
historij  virteed  htj  audiences  at  start  of  tours  leithin  the  modern  Little  Theater  (below). 


45 


The  Sight  and  Sound  of  History: 

(CONTINUED    FROM     llll     PRKCl  DING    PAGU    45  ) 

from  masters  and  enables  them  to  change  and 
upgrade  the  program  at  any  time. 

Each  14-track  tape  machine  uses  seven  two- 
track  Ampex  professional  audio  recorder  elec- 
tronics units,  modified  to  include  a  muting  re- 
lay to  short  line  outputs  in  every  mode  but 
"play".  These  units  have  been  transferred  to 
deeper  chassis  for  more  effective  cooling,  since 
they  are  operating  1 1  hours  a  day.  New  con- 
nectors were  installed  to  mate  electronics  with 
the  AG-300-14  head  assembly. 

Tour  Leader's  Key  Start.s  a  Performance 

The  Ampex  equipment  is  set  for  virtually 
automatic  operation  of  the  entertainment  cycle. 
A  tour-leader  needs  only  to  insert  a  key  in  a 
tamper-proof  lock  in  a  door  casement  to  start 
the  presentation.  To  accomplish  this,  engineers 
installed  photo  cell  assemblies  and  memory 
systems  in  the  control  boxes  of  the  recorders. 
Lights  and  photocells  are  mounted  in  the  tape 
path.  As  the  tape  runs  between  the  cells,  they 
sense  transparent  leaders  spliced  at  the  begin- 
ning and  end  of  the  program.  At  the  end  of  the 
program,  the  machine  goes  into  rewind;  this 
takes  about  a  minute.  When  the  start  of  the 
program  is  sensed,  a  forward  relay  cues  the 
show  up  automatically. 

14-Channel  Recorders  Posed  Some  Problems 

Special  problems  were  posed  in  building  the 
14-track  recorders.  Takeup  and  wind  motors 
with  double  the  normal  torque  were  used  in 
the  modification  to  take  the  wider  tape.  Lock- 
ing-type holddowns  were  permanently  attached 
to  the  assemblies.  Wider  capstan  and  reel  idlers 
were  added,  and  longer  shafts  were  made  for 
the  capstan  assemblies.  Heavier  solenoids  were 
used  for  the  capstan  idlers,  and  heavy  duty 
silicon  rectifiers  were  installed  in  the  transport 
power  supply. 

Staggered,  optically-aligned,  fixed  audio 
heads  with  low  impedance,  200  microinch  gaps 
were  designed  to  give  adequate  signal-to-noise 
ratios  from  the  narrow  tracks  and  retain  good 
tracking  and  frequency  response.  This  design 
also  gives  minimum  crosstalk  between  chan- 
nels, and  provides  good  separation. 

Patch  Panels  Interconnect  the  Equipment 

Two  patch  panels,  one  for  each  recorder, 
were  installed  and  interconnected  so  that  the 


Speaker  sijstcms  were  placed  faee-ihncit  in 
fireplace   casements   of   the   Assembly   Room. 

output,  which  normally  comes  from  the  repro- 
ducer, may  be  jumpered  to  lead  from  the  re- 
corder, and  the  recorder  input,  which  nomially 
is  connected  to  an  external  source,  may  be 
jumpered  to  lead  to  the  reproducer. 

The  automatic  control  circuit  for  the  visual 
effects  and  audio  special  effects  employs  fre- 
quency-sensitive circuits  with  solid-state  sili- 
con-controlled rectifier  switching  to  control  the 
house  lights  and  candles,  and  to  switch  the 
three  audio  special  effects  channels  to  any  or 
all  of  ten  surrounding  speakers. 

Speakers  Placed  for  Most  Natural  Effects 
Eight  JBL  S-4000  solid-state  power  ampli- 
fiers were  built  into  one  rack  to  handle  the  14 
channels  at  40  watts  per  channel.  Allen  Brad- 
ley lock  pots  are  located  in  the  same  rack.  The 
fourth  rack  in  the  system  carries  a  14-channel 
monitor  system. 

In  the  Assembly  Hall  itself.  38  JBL  speak- 
ers are  built  into  window  casings  on  either  side 
of  the  room,  out  of  sight  of  visitors.  Six  are 
mounted  in  the  wall  paneling,  using  balsa  wood 
panels  as  cone  resonators.  These  also  provide 
audio  effects — rain,  the  Town  Crier's  voice 
and  bell,  carriages  and  horses'  hooves,  and  so 
on — but  since  they  weren't  required  for  such 
low-frequency  sounds  as  thunder,  very  small 
units  could  be  used,  thus  increasing  the  natural 
quality  of  the  sound. 

Two  standard  JBL  S-7  speaker  systems — 
standard  studio  monitors — are  mounted  face- 


Closeup  of  SpiiuUer  &  Sauppe  continuous  slide  projectors  used  within   the   Little   Theater 


down  in  the  fireplace  casements;  these  high- 
quality,  wide-range  systems  reproduce  the 
thunder,  cannon  and  similar  sound  effects. 

Ten  modified  S-8  systems  are  located  under 
tables,  concealed  by  the  homespun  cloths. 
These  systems  use  JBL  375  theater  drivers  for 
mid-  and  upper-ranges,  and  S-7  wooders  tc 
give  the  desired  bass  quality.  These  large  speak- 
ers had  to  be  selected  and  adjusted  to  create 
the  realistic  effect  of  someone's  sitting  at  a 
table  and  speaking  from  there.  A  great  deal 
of  experiment  was  needed  for  the  best  com- 
bination of  JBL  components. 

A  Door  Slams  and  Footsteps  Are  Heard  .  .  . 
Unseen — and  not  showable  in  picture — spe- 
cial effects  units  in  the  doorway  are  used  tc 
re-create  the  sound  of  a  slamming-door  and 
the  footsteps  of  delegates  coming  into  the 
room.  Part  of  the  door  frame  actually  is 
vibrating  panel,  driven  by  the  speaker  mechan- 
ism. No  voices  are  heard  here,  and  the  sound 
moves  quickly  on  toward  the  front  of  the  room 
More  than  $6500  in  speakers  are  installed  in 
the  Assembly  Room  alone,  all  powered  by  JBL 
transistorized  amplifiers.  Although  a  multi- 
plicity of  channels  were  involved,  each  wa; 
a  straightforward  wiring  job.  Nearly  a  month 
was  required  to  set  up  and  balance  the  sys- 
tem. 

The  Liberty  Bell  Tolls  from  the  Belfry 
A  special  high-power  JBL  loudspeaker  i^ 
located  in  the  belfry  to  reproduce  the  sound  ol 
the  Liberty  Bell.  That  is  supplied  by  a  tup., 
which  reproduces  an  engineering  estimate 
what  the  original  sound  must  have  been  . 
a  project  in  which  the  engineering  ran  a  con- 
stant "clang  clang"  on  endless  tape,  going  up 
a  notch  in  frequency  periodically  and  using 
sound-spectrum  analyzer  which  checks  an; 
sound  in  any  and  all  frequencies  and  provide; 
a  chart-readout.  There's  enough  power  in  th( 
belfry  of  Independence  Hall/West  to  matcl 
three  full  symphony  orchestras.  JBL  engineer 
say — and  that's  just  enough  to  reproduce  thi 
bell  in  its  probable  original  power. 

James  B.  Lansing  Sound,  Inc.,  one  of  thi 
pioneers  in  high-quality  theater  loudspeake- 
systems,  was  incorporated  in  1946  and  ha: 
marketed  many  basic  advances  in  loudspeakei 
design.  Among  them  are  the  acoustic  lens,  thi 
ring  radiator,  passive  radiator,  and  the  Paragot 
stereophonic  reproducing  system.  Under  the  di 
rection  of  President  William  H.  Thomas,  the 
company  has  grown  to  a  position  of  majo 
importance  in  the  production  of  highest-qual 
ity-component  high  fidelity  equipment. 

Historic  E\ents  on  Little  Theater  Screen 
.-  While  emphasis  has  been  given  the  uniqui 
sound  reproduction  facilities  of  Independenci 
Hall/West  and  the  adjacent  Heritage  Hall 
equal  and  careful  attention  was  given  to  botl 
lilm  and  slide  projection. 

The  theatre  pictured  in  these  pages  (see  11 
lustration  on  page  45)  is  set  up  to  providi 
visitors  with  an  overall  "feeling"  for  the  tou 
they  are  about  to  begin.  Highly-precise  Spind 
ler  &  Sauppe  continuous  slide  projection  vi: 
lour  of  this  company's  machines  brings  scenl 
background  on  Americana  to  viewers.  In  thi 
Independence  Hall  theatre  (on  the  secom 
lloor")  seating  by  Heywood-Wakefield  (install 

(CONTINUED  ON  THE  FOLLOWING  PAGE  48 


46 


BUSINESS  SCREEr 


A  new  one  from  those  film  engineers 
who  worked  so  diligently  after  the  factory  lights  went  out. 


Kodak  4X  Reversal  is  the  film  to 
end  all  reversals  — blackouts,  for 
instance.  Because  it's  rated  at  E.I. 
320  for  tungsten  (400  for  Daylight), 
you  can  do  your  work  by  candle- 
light. Or  maybe  your  problem  is 
night  football  accompanied  by  not 
quite  enough  light.  Maybe  you've 
been  shooting  Kodak  Tri  X  Rever- 
sal Film  and  getting  it  pushed  — 
but  paying  a  premium  for  this 
special  service. 


4-X  Reversal  Film  to  the  rescue. 
It's  the  one  that  will  brighten  up 
the  evening  news,  solve  a  host  of 
your  problems.  Take  care  of  that 
halo  problem  around  the  head- 
lights of  passing  cars  or  charging 
quarterbacks.  4-X  Film  has  an  anti- 
halation  undercoat  that  excels  any- 
thing we've  ever  seen.  And  the  film 
IS  as  close  in  grain  and  sharpness 
to  Tri-X  Reversal  as  you  could 
want.  You'd  like  still  another  stop 


beyond  E.I.  320?  Yes.  you  can 
force  4-X  Reversal  Film. 

Kodak  knows  where  the  cinema- 
tographer's  needs  are.  Wherever 
possible,  we  put  ourselves  in  your 
place.  And  we  have  a  direct  line  to 
you  through  our  motion  picture 
engineers  in  the  offices  listed  below. 
We  think  this  gives  us  a  sound  busi- 
ness relationship:  professionals 
working  with  professionals, 
EASTMAN  KODAK  COMPANY 


*TIANTA   5315  >«Kl>lm  Indinlrlol  »l«l..  ChoinUo.  30005,  «4-   CI  7  S3?l    CHICAGO    IWi  W.ii  23r.d  Si.  Ool  B'OOl.  40SJ3.  31J-451  MOO. 

OAllAS  1300  CxIO'  Sc>i>01«d.7SZ15.  JU-ll  I  3721,  MOUYWOOO  6704  So-"o  Mo<"Co  >l«l.  W03».  JIJ— <*«  «I31 

NfW  TOIK   300  fofk  A.. ,  10017.  312-MU  7  7060   SAN  flANOSCO   3250  Van  N«ll  A..,  941I9.  415— 77t.ia55 


^UMBKK  8  ■  VOLUME  28 


47 


Stan  is  currently  starring  in 
"The  3  Faces  Of  Stanley,"  a 
recent  film  produced  for  the 
American  Cancer  Society.  He 
helped  us  tell  the  story  of  can- 
cer of  the  colon.  If  you  have 
a  story  to  tell,  give  us  a  call 
and  we'll  put  Stan  to  work  on 
it ...  or  Dorse  or  Bob  or  Len 
or  Andy  or  Vic  or  Mik  or  Jay 
or  Al  or  Mike  or  Bruce  or 
Tom  or  Jerry  or  Dave  or  Bun 
or  Harry  or  John  or  Marilyn  or 
Merle  or  Charley  or  Hark.  .  . 


EMC  CORPORATION 

FILM  DESIGNERS  *  4 

DIVISION  4  4  4  4  4 
7000  SANTA  MONICA 
BLVD  4  HOLLYWOOD 
CALIFORNIA  4  90038 
Hollywood  3=3282    4  4 


MOTION    PICTURES 

EDUCATIONAL   FILMSTRIPS 

AND   RECORDINGS 


A  Shrine  to  Freedom: 

(CONTINUID       FROM        P.AGi:       46) 

ed  by  Shearer)  provides  maxi- 
mum comfort.  The  same  facilities 
will  be  used  for  projection  of  a 
major  90-niinute  35mm  sound/ 
color  motion  picture,  now  being 
completed  by  Philip  Stuart  Pro- 
duction Associates. 

This  spectacular  overview  of 
American  history  will  be  pre- 
miered at  Independence  Hall  for 
a  run  of  at  least  a  year.  It  is  then 
expected  to  "road-show"  as  well 
as  having  TV  release.  While  its 
overall  content  is  "entertaining" 
the  film's  theme  is  one  very  close 
to  Walter  Knott's  basic  concern, 
that  of  holding  to  the  values  which 
have  made  our  nation  great,  "the 
loss  of  which  can  quickly  destroy 
that  greatness  and  the  nation  it- 
self." 

Top-Quality  Equipment  Used 
The  over-riding  feature  of  these 
facilities  at  Knott's  Berry  Farm  is 
that  of  quality:  in  design,  engi- 
neering and  equipment,  through- 
out. Suppliers  such  as  Ampex, 
Lansing,  RCA  (sound).  Shearer 
and  Spindler  &  Sauppe  carry  that 
hallmark  in  both  equipment  and 
services  and  it  shines  through  as 
the  visitor  achieves  a  superb  sense 
of  reality  and  "presence"  at  In- 
dependence   Hall/West. 

From  his  early  beginnings  as  a 
farmer  who  turned  his  berry  patch 
into  a  roadside  venture,  Walter 
Knott  has  become  a  legend  in  his 
time.  Today  his  enterprise  employs 
1 .500  people  in  the  Farm's  restau- 
rants. 42  shops  and  extensive  tour 
and  maintenance  facilities.  Its 
founder  achieved  success  in  a  trad- 
itional American  way — through 
ingenuity  and  hard  work — through 
it  all  his  feelings  about  that  tradi- 
tion have  run  deep. 

Reflects  His  Faith  in  Nation 
This  "duplication"  of  the  seat 
of  American  liberty,  which  mil- 
lions might  never  visit  Philadel- 
phia to  see  for  themselves,  shares 
Walter  Knott's  belief  that  the  price 
of  freedom  is  worth  remembering. 
America's  founders  labored  in  this 
place  to  set  the  course  of  the  na- 
tion .  .  .  and  at  Independence 
Hall/West  he  reminds  all  who  vis- 
it there  that  the  price  of  the  free- 
dom our  founders  gave  us  is  con- 
stant adherence  to  its  principles 
and  constant  vigilance  to  see  that 
they  are  adhered  to.  • 

*        *        * 

Cineline  Technique  Being  Used   . 
in  a  Sequence  for  IBM  Picture 

One  of  four  sequences  in  a  new 
film  being  produced  for  IBM  uti- 
lizes the  Cineline  technique  which 


permits  the  conversion  of  continu- 
ous tone  motion  picture  photog- 
raphy into  line  images  in  both  col- 
or and  black  and  white,  while 
maintaining  full  motion. 

Jack  Fenimore,  supervisor  of 
the  four  sequences  for  Stanley- 
Frank  Films,  of  New  York,  is  the 
inventor  of  the  Cineline  process.  • 

•       *        * 
Lessons   on   Home   Security   in 
a  Filmstrip  "Stop  the  Burglar" 
■j^  In  tune  with  today's  headlines, 
a  new  slidefilm  and  lesson  program 
for  schools  pinpoints  the  tell-tale 
security  flaws  in  every  home. 

Slop  the  Burglar,  a  40-frame 
silent  filmstrip  with  accompanying 
script  designed  for  teacher-narra- 
tion, is  an  easy-to-watch  effective 
classroom  lesson  in  home  security. 
It  is  presented  to  schools  free  of 
charge  as  a  public  service  by  the 


the  Yale  Lock  and  Hardware  Dii 
ision  of  Eaton  Yale  &  Towne,  Im 
It  is  produced  and  distributed  h 
the  Institute  of  Visual  Commun 
cations,  P.  O.  Box  268,  Scarsdal 
N.  Y. 

Planned  for  use  by  elemental 
and  junior  high  school  classe 
the  film  was  inspired  by  FBI  n 
ports  indicating  1,300,000  bu 
glaries  in  the  past  year,  with  Ic 
of  property  amounting  to  $31 
million.  The  film  has  been  haile 
by  law  enforcement  and  schoi 
authorities  alike  as  an  outstam 
ing  approach  to  the  improvemei 
of  home  safety  measures. 

Dr.  Irene  F.  Cypher,  Professt 
of  Communications  in  Educatic 
at  New  York  University  wrote  tf 
accompanying  teacher's  manua 
It  provides  facts,  figures  and  pe 
tinent  comments  to  be  read  alou 
by  the  teacher  with  each  fram 


We  salute  Walter  Knott  and  his  creation 

of  Independence  Hall/West  at  Knott's  Berry  Farm 

in  Buena  Park,  California. 

We  were  privileged  to  furnish  the  Assembly  Room 

and  other  areas  of  Independence  Hall/West, 

helping  to  re-create  the  feeling  of  the  times. 

We  also  furnished  the  Little  Theatre  in  Heritage  Hall. 

May  we  work  with  you  in  making  your  film  and 
presentation  facilities  and  equipment  more  effective? 

Planning,  layout  and  installation  .  .  .  we  offer 

the  most  complete  service  for  every  phase  of 

your  equipment  and  supply  requirements. 

We  are  Coast  Distributors  for — 

Heywood- Wakefield  Rocking  Chair  Loges 

Norelco  Projectors  and  Sound  Systems 

Shearco  Draperies  for  the  "New  Look" 

Lee  &  Gulistan  Carpets,  Long-Wearing,  Luxurious 


B.  F.  SHEARER  COMPANY  OK  CALIFORNIA: 

1634  South  Vermont  Ave.,  Los  Angeles,  Calif.  90007  •  213/733-1145 
243  Golden  Gave  Ave.,  San  Francisco.  Calif.  94102  •  415/861-1816 

B.  F.  SHEARER  COMPANY  OF  WASHINGTON: 

2318    Second   Avenue,   Seattle,   Washington   98121    •   206/623-8247 


48 


BUSINESS  SCREE 


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Film  Reels.  Cans.  Shipping  Cases.  Reel  Paks.  Tape  Reels.  Processing  Rollers.  Cores  and  Bushlngv. 

640  SOUTH  COMMERCIAL  AVE.,  CARLSTAOI.  N    J  07072,  (201)  933-9125   •   Direct  NYC.  Phone  No  (2121  5245055 

West  Coast:  905  Norlll  Cole  Ave.,  Holl]mooi),  Calif.  9003S.  (2131  467-J107 


[UMBER  8  .  VOLUME  28 


i   Airiv^ 


r 


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Designed  for  smooth  traffic  flo«,  lln-  .\i  ri'.v    I  lutitcr  at  tin    Business  Equip- 
mcnl  Exposilioii  plmjcd  to  cDiitiiuioiisli/nioviiit:,  cniu<l.\  (tiiiinn  fivr-dtii/  stuml. 

Newest  Audiovisual  Techniques  Help  Xerox 
Skip  Routine  Product  Demos  at  Trade  Show 


■WThen  a  Company  Expands 
"  into  a  multi-product  marlvct- 
i'lg  program,  a  multi-media  audio- 
visual presentation  may  be  the 
l-est  way  to  tell  its  story. 

Faced  with  the  need  for  a  new 
stance  in  the  marketplace,  the 
Xerox  Corporation's  situation  was 
something  of  a  modern  industrial 
marketing  classic: 

Xerox  entered  the  office  copy- 
ing market  with  a  single  product, 
its  914  copier,  introduced  in  1959. 
The  success  of  this  product  has 
served  to  midwife  into  existence  a 
whole  new  industry,  with  literally 
dozens  of  electrostatic  copiers  now 
on  the  market.  Sales  have  soared, 
from  a  scratch  position  to  a  nine- 
figure  annual  volume. 

The  original  914  was  a  produc- 
tion copier.  Weighing  some  600 
pounds  it  was  chiefly  used  as  a 
central  copying  facility — located  at 
a  place  where  secretarial  and  cleri- 
cal people  could  come  from  a  wide 
radius  within  the  plant  or  office  to 
get  their  copying  done.   In    1963, 


Xerox  introduced  a  desk  top  mod- 
el: its  813.  This  created  a  market- 
ing situation  in  which  company 
representatives  could  offer  both 
small  office  and  centralized  copy- 
ing facilities.  With  two  products, 
marketing  was  still  relatively  sim- 
ple and  straightforward. 

Now  Has  a  Family  of  Products 

But  in  the  past  five  years,  Xerox 
has  come  up  with  a  whole  family 
of  products — some  30  different 
machines  and  accessories.  And 
with  breadth  of  product  line  has 
come  a  change  in  marketing 
stance.  For  Xerox,  it  is  no  longer 
a  simple  matter  of  offering  copiers. 

The  firm  now  sees  itself  as  a 
supplier  of  graphic  documentation 
systems.  The  systems  marketing 
requirement  is  accentuated  by  the 
fact  that  Xerox  rents  its  machines, 
charging  customers  on  the  basis  of 
meter  readings  which  show  the 
number  of  copies  made. 

Thus,  it  doesn't  really  matter  to 
the  customer  just  which  Xerox 
machine  is  installed.  The  idea  is 


Theme  of  Xerox  presentation  was  introduced  by  actor  and  actress  performing 
in    front    of    thrrr-.scrcen    backRround   depicting   "NONFUNCTIONITIS." 


^M 

1 

i 

^'^^^^ 

J 

Am 

t  «-_^ 

i 

It 

1 

1 

to  put  together  the  copying  or 
copy/duplicating  capacity  to  han- 
dle all  of  the  jobs  at  hand.  As  this 
situation  emerged,  the  company 
set  up  a  special  systems  training 
facility  for  its  marketing  represen- 
tatives, now  known  as  "Xerox 
Analysts." 

How  the  Xerox  Analyst  Serves 
The  current  approach  is  for  a 
.Xerox  .Analyst  to  survey  a  com- 
p;my's  paper-work  operations  and 
to  develop  a  system,  frequently  in- 
volving a  number  of  machines,  t<i 
handle  documentation  and  infor- 
mation  distribution    requirements. 


Hear-Phones    outside    Xerox    theater 

provided  icarni-up  for  guests  wait- 
ing   to    see    company    presentation. 


The  need  to  portray  this  role  in 
the  marketplace  became  critical  as 
Xerox  advertising  people  began 
preparing  for  the  recent  1967 
Business  Equipment  Exposition 
held  in  New  York  City  (late  Octo- 
ber). With  some  60,000  persons 
expected  to  attend,  this  trade  show 
offered  a  good  opportunity  to  get 
the  new  concept  story  widely  cir- 
culated in  the  firm's  major  market. 
Accordingly,  it  was  decided  that 
the  Xerox  exhibit  would  contain 
no    products    at    all.    The    whole 


theme  would  be  on  advising  busi- 
nessmen to  see  their  Xerox  Anal- 
yst, to  let  him  solve  their  overall 
paperwork  problems. 

Some  nine  months  of  planning, 
building,  story  development,  re- 
hearsals and  screenings  preceded 
the  unveiling  of  this  presentation 
at  the  New  York  show.  Bob  Hills 
Productions,  of  Philadelphia,  were 
engaged  for  planning:  and  script- 
ing; execution  of  the  presentation, 
including  the  audiovisuals,  was  as- 
signed to  Bob  Barry  Associates,  of 
the  same  city. 

Thomas  Saffen,  Xerox  manager 
of  advertising  and  sales  promotion 
planning,  supervised  the  entire 
project;  James  Ormiston,  exhibits 
manager  for  Xerox,  was  in  charge 
of  building,  erection  and  operation 
of  the  exhibit.  Here  are  key  details 
of  what  proved  to  be  a  most  suc- 
cessful undertaking: 

Housed  in  a  2.50-Seat  Theater 

The  show  was  housed  in  a  50  x 
55-foot  theater,  seating  up  to  250 
persons  on  its  upholstered  benches. 
Within  the  theater,  a  staged,  14- 
minute  production  which  com- 
bined both  live  and  audiovisual 
phases  offered  the  audience  close- 
ly-intearated  live  action  with  vis- 
ual and  sound  presentations. 

Two  actors  open  the  show,  in- 
troducing the  paperwork  prob- 
lems of  a  caricaturized  company 
with  a  complex  name,  whose  in- 
itials spell  out  NONFUNCTION- 
ITIS.  With  the  scene  established 
the  actress  working  in  front  of  the 
screen  dons  a  pair  of  eyeglasses 
and  steps  behind  the  screen,  tim- 
ing her  actions  to  coordinate  with 
the  entrance  in  a  motion  picture 
sequence  of  an  identically-dressed 
secretary. 

The  on-screen  secretary  en- 
gages in  conversation  with  a  live 
actor  out  front.  When  the  harried 
boss    enters    the    office     (in    the 

(CONTINUED      ON       PAGE      52) 


Close  coordination  between  live,  filmed  characters  in  the  Xerox  }}resentatior> 

is  illustrutcd  as  live  actor  hands  a  document  to  executive  in  fihncd  scene. 


50 


BUSINESS  SCREEN 


|H\i 


You've  got  a  roomful  of  people  waiting . . . 


This  is  the  projector  you  can 
count  on  to  woric  right  when 
you   push   the   button.   The 
Kodak  Pageant  Projector. 
The  one  with  the  sound  system 
that's  built  to  last  for  the  life  of  the 
machine.  With  no  tubes  to  fail.  With  an 
exciter  lamp  that  keeps  working.  With  a 
special  sound-focusing  lever  that  lets  you 
tune  in  the  sound  track  exactly  right.  This 


is  the  one  backed  by  factory-trained 
Kodak  audiovisual  dealers,  who 
understand  your  needs  and  prob- 
lems and  are  eager  to  help. 
Call  your  Kodak  audiovisual  dealer 
and  ask  for  a  Pageant  Projector  demonstra- 
tion. If  you  don't  know  who  your 
dealer  is,  write  us. 
E.\STMAN  KODAK  COMPANY 
Rochester.  N.  Y.  14650 


NUMBER  8  ■  VOLUME  28 


51 


Newest  Audiovisual  Techniques  Help  Xerox: 


(CONTINUED       FROM       PACE       50) 

film ) ,  the  actor  narrates  the  sit- 
uation to  set  the  stage  for  the 
presentation  on  complex  informa- 
tion distribution  problems  which 
can  develop  in  a  typical  business 
situation. 

Actors  Seen  Tlirough  a  Scrim 

At  one  point,  the  opaque  mo- 
tion picture  screen  in  the  center 
of  the  theater  stage  is  withdrawn 
and  a  scrim  slides  into  its  place. 
This  makes  it  possible  for  back- 
lighted motion  picture  actors  to  be 
visible  to  an  audience  which  also 
sees  motion  pictures  projector  on- 
to the  front  of  the  scrim. 

When  the  dramatic  bottleneck 
in  paperwork  is  broken  at  the  hy- 
pothetic company,  the  plot  calls 
for  the  trucks  to  roll  again.  At  this 
point,  the  trucks  (projected  from 
two  overhead-turret-mounted  slide 
projectors)  completely  circle  the 
room  while  the  actors  on  stage 
step  back  to  make  room  for  them 
to  pass. 

Detailed  Planning  for  Success 

Planning  for  the  integrated  pres- 
entation was  detailed.  It  included 
space  arrangements  for  audience 
entrance  and  exit  procedures,  often 
overlooked.  On  the  way  into  the 
theater,  the  audience  lined  up  be- 
side a  series  of  "Hear-Phones" 
which  provided  an  opportunity  for 
a  two-minute  warm-up  for  the 
showing,  recorded  by  the  well- 
known  music  narrator,  Milton 
Cross. 

On  leaving  the  theater,  guests 
were  ushered  out  by  a  group  of 
the  firm's  Analysts,  who  offered  to 
discuss  specific  problems  and  to 
make  appointments  for  copy  re- 
quirement surveys. 

Two  DuKane  Programmers  provided  automated  control  of  slide  and  motion 
picture  projectors  and  tape  recorders  set  up  in  projection  room  of  the  exhibit. 


More  than  5,000  visitors  at- 
tended the  Xcro.x  presentation  on 
each  of  the  five  days  of  the  Busi- 
ness Equipment  Exposition.  Dur- 
ing the  nine-hour  exhibit  day,  the 
firm  ran  an  average  of  25  shows. 
The  majority  of  these  played  to 
full.  250-person  audiences.  After 
closing,  the  theater  was  shipped  to 
Pittsburgh  and  stored  at  the  facili- 
ties of  the  building,  GRS  &  W. 
Inc.  It  is  available  for  shipment 
and  presentation  at  virtually  any 
exhibit  point  in  the  world  at  short 
notice. 

Here  are  "ingredients"  of  show- 
manship and  the  tools  employed 
at  this  premiere  showing  in  New 
York: 

•  Two  live  actors  working  on  a 
36-foot  stage. 

•  Three  wide  { 1 .3  aspect  ratio) 
screens. 

•  Four  Carousel  slide  projec- 
tors (two  mounted  in  360-degree 
rotating  turrets). 

•  Two  AVE  Corporation  hori- 
zontal strip  film  projectors. 

•  One  Bell  &  Howell  JAN. 
16mm  sound  motion  picture  pro- 
jector. 

•  Two  channel  tape  recorders. 

•  Two  eight-channel  DuKane 
programmers,  to  coordinate  and 
control  the  entire  presentation.     • 


"This  Is  My  Invention"  Shows 
Role  of  Canada's  Patent  System 

7>  An  explanation  of  Canada's  pat- 
ent system  and  its  effects  on  the 
nation's  economic  growth  is  pro- 
vided by  a  new  22-minute  film. 
This  Is  My  Inveiuion.  produced  by 
Crawley  Films  Ltd.  for  the  Patent 
&  Trademark  Institute  of  Canada. 


Life- Saving  Surgery  in  New  A-V  Techniqil 


Dr.  Adrian  Kantrowitz'  Work 
Pictured  in  "Miracle  in  OR-5" 

.',  Miracle  in  OR-5.  produced  by 
Harold  Mantell,  Inc.,  for  Metro- 
media Television  stations  and 
sponsored  by  Ciba  Pharmaceuti- 
cals, is  the  "before-and-after" 
story  of  a  middle-aged  woman  with 
an  enlarged  aorta  who  was  given 
very  little  time  to  live  —  until 
she  agreed  to  an  aortal  transplant 
operation  by  Dr.  Adrian  Kantro- 
witz and  his  surgical  team  at 
Maimonides  Medical  Center  in 
New  York. 

As  producer-writer  of  this  un- 
usual program,  Harold  Mantell 
worked  with  a  team  of  25  tech- 
nicians in  photographing  and  re- 
cording the  1 1-hour  procedure.  A 


Microphones  taped  icithin  Dr. 
Kantrouitz's  .surgical  gotcn 
during  aortal  transplant  op- 
eration provided  for  graphic 
personal     narration     in     film. 


microphone  was  taped  inside  Dr. 
Kantrowitz's  surgical  gown,  and 
other  mikes  were  planted  strate- 
gically in  other  parts  of  the  oper- 
ating room.  Interspersed  with  Dr. 
Kantrowitz's  observations  were  his 
pre-and-post  operative  thoughts, 
and  punctuating  these  was  the 
narration  Mantell  wrote  for  Martin 
Gabel,  announcer.  In  this  way.  a 
remarkable  insight  into  the  private 
world  of  a  surgeon  working  at  the 
frontier  of  his  specialty  was 
achieved. 

The  use  of  color  videotape  via 
two  Phillips  Plumbicon  cameras 
and  an  Arriflex  overhead  film  cam- 
era gave  a  remarkable  pictorial 
view  of  the  most  minute  details  of 
the  surgical  procedure. 

The  result  was  Miracle  in  OR-5 
—  a  program  that  drew  nearly  two 
million  viewers  in  the  New  York 
metropolitan  area  —  though  com- 
peting with  a  UN  news  conference 
held  at  the  same  time  for  Soviet 


Microwave  transmitter  atop  Main 
nides  Hospital  is  described  by  I 
producer  of  "Miracle  in  OR-5"  ( H 
old  Mantell,  at  left)  to  Dr.  Ki 
trmcitz  and  his  medical  colleagu 

Premier  Kosygin.  Miracle  in  OR 
was  equally  impressive  in  its  Was 
ington,  Kansas  City  and  Los  A 
geles  showings.  Ciba  will  ma 
16mm  copies  available  to  medi( 
schools  and  medical  societies  f 
lowing  television  syndication. 

In  commenting  on  sponsors! 
of  Miracle  in  OR-5,  Charles 
Silloway,  president  of  Ciba.  sa 
"We're  proud  to  bring  this  i 
markable  program  to  the  publ 
The  dramatic  life-saving  surge 
bv  Dr.  Kantrowitz  and  his  as5 
ciates  is  an  outstanding  achie\ 
ment  in  medical  science,  which  • 
at  Ciba  are  proud  to  recognize, 
members  of  our  national  hea 
team  and  as  a  company  whose  i 
search  into  the  cardiovascular  ar 
has  been  extensive." 

Dr.  Kantrowitz  noted  that  "or 
through  color  tape  and  film  cc 
tinuously  monitoring  the  operati 
from  start  to  finish  are  we  al 
at  this  point  to  give  the  public  t 
heightened  understanding  it  mt 
have  in  order  to  support  increas 
heart  research  on  a  scale  comme 
surate  with  the  national  pre 
lem." 


Cinemakers'  Stylized  Art  Adds 
to  Effective  Welfare  TV  Spot 

i-~  A  new  60-second  Commun 
Service  Society  TV  commerc 
now  being  seen  on  New  Yo 
screens  visualizes  the  Society's  i 
volvement  in  housing,  narcoti 
addiction,  divorce,  the  problems 
the  elderly  and  many  other  acti' 
ties.  L'sing  a  highly  stylized  art  a 
proach.  a  series  of  universal  syi 
bols  depicts  the  range  and  varie 
of  the  Society's  work.  Approp 
ate  music  and  simple  animatic 
techniques  bring  it  to  life  wi 
considerable  emotional  sting. 

Ed  Schultz  of  Cinemakers  pr 
duced  and  directed  the  spot.  T 
design  firm  of  Appelbaum  ai 
Curtis  devised  the  symbols. 


52 


BUSINESS  SCREE 


'I' 


V 


^-^  i.K;'* 


color  ond^lock  &  white  16mrT'^and  35 


mm 


MECCA  FaM  LABORATORIES  CORPORATION.  F,l™  C.n,.,  B^lldin,,  630  N.MK  A N.w   r.,..  N.w  r.,.    ,003*  .  T.l.pH.n.    „u.  CO   5.7t7» 


UMBER  8  .  VOLUME  28 


S3 


BACKGROUND  ON  INVESTMENTS  FOR  80  MILLION  VIEWERS 

Stock  Exchange  Films  Reach  TV  Milestone 

Three  Current  New  York  Stock  Exehanpe  Pictures  Set  Record; 
Are   Con»istently   Popular    in   TV   Public   Service   Programming 


I^EW  York  Stock  Exchange 
-'•^  motion  pictures  have  reached 
a  milestone  in  television.  Three 
current  films — Your  Share  in  To- 
morrow, Working  Dollars,  and 
What  Makes  Us  Tick — have  now 
passed  ten  years  in  public  service 
television  distribution  and  have 
played  a  most  important  part  in 
the  Exchange's  public  information 
program. 

Sterling  Movies'  TV  department 
has  obtained  a  total  of  3,405  tele- 
cast since  1958.  and  reached  an 
estimated  80  million  viewers.  The 
films  seem  to  be  as  popular  as  ever 
(see  chart).  The  success  of  the 
Stock   Exchange   films   points   up 


some  vital  elements  of  TV  ac- 
ceptance: the  subject  matter  is  of 
wide  interest,  production  values 
are  excellent,  and  the  cartoon 
techniques  of  two  of  the  films  were 
well  ahead  of  their  time. 

Your  Share  in  Tomorrow,  27- 
minutes.  produced  by  Knicker- 
bocker Productions,  traces  the  de- 
velopment of  America's  basic 
economy  over  the  last  three  cen- 
turies. An  inspiring  suggestion  of 
the  future  is  made  as  research  ac- 
celerates advancement  in  electron- 
ics, atomic  and  solar  energy  as 
well  as  space  flights,  all  supported 
by  the  nation's  stockholders. 

Working   Dollars,   a    12-minute 


TV  AUDIENCE:  "YOUR  SHARE  IN  TOMORROW" 


Year 
1958 
1959 
1960 
1961 
1962 
1963 
1964 
1965 
1966 
1967 
Total 


Telecasts         Markets  Reached  Estimated  Audience 


97 

165 

147 

175 

166 

159 

152 

107 

102 

147 

135 

125 

117 

98 

86 

124 

109 

92 

77 

1289 


2,852,980 
3,348,930 
4,970,623 
4,262,429 
2,492,480 
4,092,327 
3,547,121 
2,476,156 
2,751,445 
1,671,600 
32,466,091 


TV  AUDIENCE  FOR:  "WHAT  MAKES  US  TICK" 


Year 
1958 
1959 
1960 
1961 
1962 
1963 
1964 
1965 
1966 
1967 
Total 


Telecasts 

Markets  Reached 

85 

154 

139 

133 

126 

108 

102 

97 

91 

146 

130 

102 

92 

105 

90 

105 

93 

110 

97 

1145 

2,103,672 
2,938,907 
3,389,798 
2,426,295 
1,914,493 
3,200,114 
2,384.326 
3.152,709 
2,526,023 
2,536,190 
26,572,527 


TV  AUDIENCE  FOR:  WORKING  DOLLARS" 


Year 
1958 
1959 
1960 
1961 
1962 
1963 
1964 
1965 
1966 
1967 
Total 


54 


Telecasts 

Markets  Reached 

82 

149 

129 

136 

125 

108 

104 

105 

99 

92 

86 

87 

78 

61 

52 

83 

74 

104 

95 

1007 

2,444,842 
3,235,878 
2,463,133 
2,211,050 
1,915,821 
1.717,843 
1,880,035 
1,455,974 
1,787,936 
2,138,724 
21,251,236 


The  New  York  Stock  Exchange  is 
l}icliincl.  "Your  Share  in  Tomorrow." 

color  cartoon  produced  by  John 
Sutherland  Productions,  describes 
the  adventures  of  Fred  Finchley. 
the  average  American,  who  dis- 
covers how  to  invest  his  earnings 
so  they  actually  work  for  him 
throughout  the  year. 

How  Common  Stocks  Function 

What  Makes  Us  Tick,  another 
12-minute  John  Sutherland  color 
cartoon,  shows  the  functions  of 
common  stock,  and  details  the 
financial  steps  required  to  issue 
new  securities  of  a  modem  busi- 
ness  corporation. 

The  New  York  Stock  Exchange 
has  had  an  imaginative,  aggres- 
sive public  information  program 
for  many  years.  Under  Vice  Pres- 
ident Ruddick  C.  Lawrence,  Di- 
rector of  Public  Information,  the 
Exchange  regularly  makes  use  of 
all  public,  mass  audience  media — 
television,  radio,  and  non-theatri- 
cal club  and  school  showings  (the 
latter  through  the  facilities  of 
Modern  Talking  Picture  Service). 
13  Six-Minute  T\'  Pictures 

In  addition  to  the  three  popular 
veteran  films  in  their  tenth  year. 
the  Exchange  is  also  offering  via 
Sterling  Movies  13  six-minute 
films  featuring  Kukla.  Fran  and 
OIlie,  and  two  other  motion  pic- 
tures released  more  recently — The 
Lady  and  the  Stock  Exchange  and 
The  Shareowner.  • 

Six-minute  Stock  Exchange  pictures 
arc  featuring  Kukla,  Fran  and  Ollie. 


Answers  to  Negro  Students  Whu 
Ask  "Do  They  Really  Want  Me 

A-  Does  a  black  man  have  to  b 
a  "Super-Negro"  in  order  to  ge 
a  good  job  in  industry? 

Many  Negroes,  particular! 
graduates  of  the  predominant! 
Negro  colleges,  have  traditionall 
thought  so.  By  great  preponder 
ance  they  have  taken  teachin 
jobs;  few  to  this  day  have  tried  t 
make  it  in  business. 

A  new  film,  sponsored  by  Col 
lege  Placement  Services,  Inc.,  und 
cr  a  grant  from  the  Ford  Founda 
tion,  explores  the  question  man 
young  Negro  college  students  ar 
asking  about  business:  Do  The 
Really    Want   Me? 

To  get  the  facts  first  hand,  th 
producers  of  the  film,  Calvin  Pre 
ductions.  Inc.,  of  Kansas  Citj 
moved  on  location  first  to  th 
campuses  of  several  predominant 
ly  Negro  colleges  and  then  to  th 
offices  of  some  of  the  nation' 
major  employers.  In  a  series  c 
interviews,  the  college  student 
voice  their  anxiety,  confusion  an. 
doubt  about  their  future  jobs. 

Young  Negroes  in  business,  in 
dustry  and  government  react  t 
the  students'  comments  and  te 
what  it's  like  to  be  a  Negro  i 
their  particular  position,  what  i 
expected  of  them,  what  thei 
chances  are  for  advancement,  an 
what  advice  they  would  give 
college  student  who  is  considerin 
a  career  in  a  field  from  which  Ne 
groes  have  traditionally  been  e)i 
eluded. 

Do  Tliey  Really  Want  Me 
challenges  some  well-establishe. 
myths  about  careers  for  Negroes 
that  college-educated  Negroes  ca. 
only  expect  to  "teach,  preach,  c 
heal";  that  because  Negro  college 
are  "second  rate"  their  graduate 
had  better  get  advanced  degree 
if  they  want  to  compete  in  the  jo 
market;  that  white  employers  ar 
not  really  interested  in  hiring  Ns 
groes,  and  when  they  do  so  it 
only  to  comply  with  governmer 
regulations  and  to  have  a  few  Ne 
groes  on  hand  to  "showcase.  " 

The  28-minute  color  film  i 
available  on  free  loan  from  a 
offices  of  Associated  Films,  Im 
HQ-600  Madison  Ave.,  Ne 
York  10022).  or  a  print  can  b 
purchased  for  S85.  It  will  be  see 
not  only  by  college  students  bi 
hy  senior  high  school  student: 
their  parents,  counselors  and  othe 
adults  interested  in  the  guidanc 
of    minority   group    youngsters. 

College  Placement  Service 
hopes  that  after  seeing  the  filn 
more  young  men  and  women  wi 
be  able  to  answer  affirmativel 
the  question  in  the  film's  title. 


BUSINESS  SCREEr 


If  you  are  in  the  market 

for  an  automatic 

cartridge  load  projector 

for  sales  and  training, 

you  ought  to  inspect 

the  iVIPO  Videotronic  Super  8. 


It  is  the  only  one  that: 

[I  Packs  to  small  briefcase  size  and  weighs 
only  18  pounds  loaded. 
Converts  from  TV  type  screen  to  big  wall 
picture  projection  at  a  flip  of  a  pre-set, 
built-in  mirror. 

Has  the   largest,   sharpest  and   brightest 
picture  in  the  field. 

Has  better  solid  state  sound  reproduction 
than  any  of  its  competitors. 
Has    both    permanent   film    gate    and 
sprocket  drive  for  maximum  print  life. 
May  be  shipped  or  carried  with  its  maga- 
zines installed  for  instant  use. 
Is  made  to  exact  SMPTE  specifications.  A 
one  year  guarantee,  32  years  of  projector 
manufacturing    experience,    national    and 
international  service,  and  hundreds  of  ma- 
jor corporate  clients  are  behind  the  Video- 
tronic Super  8. 


■  Offers  in  one  package  lease/purchase 
options,  print  duplication  and  installation, 
shipping  and  service — at  low  all-inclusive 
prices. 

Projector  Division/MPO  Videotronics,  Inc. 
461  Park  Avenue  South.  New  York.  N.Y.  10016/(212)  867-8200 
528  N.  Michigan  Ave.    Chicago,  Illinois  60611/(312)  527-3680 
800  N.  Seward.  Hollywood,  California  90038/(213)   HO  6-3341 


■MAIL  COUPON  TODAY- 


Projector  Division 
MPO  Videotronics,  Inc. 
461  Park  Avenue  South 
New  York,  N.Y.  10016 

Please  send  information  on  the  Videotronic  Super  8. 


NAME 
COMPANY. 
ADDRESS_ 
CITY 


STATE 


rUMBER  8  ■  VOLUME  28 


55 


Peckhani  Productions,  of  New 
York,  directed  by  John  Peckham, 
and  written  by  Don  Bain,  who 
based  it  on  15  long  tape-recorded 
interviews  with  Exchange  members 
and  officers. 

An  important  use  envisioned  for 
the   film   is   screening  in   the   Ex- 


Trading  activity  on  New  York's  Coffer  and  Sugar  Excbanfic  is  brisk,  loud, 

"Inside  Look"  at  a  World  Trading  Center 

"Open  Outcry"  Depicts  New  York's  Coffee  an<l  Sugar  Exchanjje 


HPhe  Film  Opens  with  a  group 
■■-  of  men  ringed  around  a  circu- 
lar open-centered  counter  yelling 
at  each  other  at  the  tops  of  their 
lungs.   What's  it  all  about? 

It  is  an  illustration  of  the  split- 
second  buying  and  selling  —  car- 
ried on  amid  noise  and  apparent 
confusion  —  on  the  floor  of  the 
New  York  Coffee  and  Sugar  Ex- 
change. The  seeming  turmoil  is  the 
result  of  Exchange  rules  that  every 
bid  and  offer  must  be  made  around 
a  ring  on  the  Exchange  floor  by 
"open  outcry."  Yet  every  shout 
has  an  important  meaning  to  the 
men  dealing  on  the  E.xchange. 
Binding  contracts  involving  thou- 
sands of  dollars  can  be  made  in  a 
few  seconds. 

The  new  film.  Open  Outcry  is 
the  first  for  the  Exchange,  which 
was  founded  in  the  midst  of  a  cof- 
fee trade  erisis  in  1882.  At  that 
time  a  group  of  coffee  merchants 
decided  to  take  steps  formally  to 
prevent  a  repetition  of  the  econo- 
mic disaster  which  had  overtaken 
many  of  them.  In  1914,  the  Cof- 
fee Exchange  expanded  its  facili- 
ties to  include  futures  trading  in 
sugar.  Two  years  later  it  adopted 
its  present  name. 

A  futures  market  such  as  this 
one,  the  film  explains,  permits  the 
grower  to  sell  his  coffee  or  sugar 
as  much  as  a  year  or  more  before 
it  will  be  ready  for  delivery,  and 
at  a  price  which  he  determines 
will  cover  his  expenses  and  provide 
a  profit. 

Similarly,  importers,  refiners, 
roasters  and  other  industrial  users 
of  sugar  or  coffee  may  minimize 
their  market  risks  through  the  pur- 
chase or  sale  of  futures.  Thanks 
to  the  Exchange,  New  York  is  to- 
day the  world  center  for  trading  in 
both  coffee  and  sugar. 

The  15-minute  color  film  is  a 
key  factor  in  a  new  marketing  and 


56 


public  relations  plan  prepared  for 
the  Exchange  by  the  John  Moyni- 
han  Agency.  It  was  produced  by 


*  mm  Cf^' 

Coffee  and  Sugar  Exchange  transac- 
tions are  all  made  hij  "o/ien  outcry." 


HF£:  Happy  friends  Everywhere! 

For  60  years,  HFE  has  meant  //oUywood  Film  Enterprises. 
It  still  does. 

But  we  were  doodling  at  lunch  the  other  day,  and  began 
to  wonder  what  else  HFE  might  represent.  Several  unre- 
lated things  popped  up.  like  High  Flying  Eagles,  and 
Hearts  and  Flowers  and  Everything.  And  such  ideas  as 
Help  Film  Editors. 

Then  we  came  to  //elpful,  Friendly,  Experts,  and  lights  flash- 
ed and  bells  rang  because  that  certainly  is  HFE.  And  be- 
cause HFE  is  Helpful,  Friendly,  Expert,  there  are  many 
Wappy  Friends  Everywhere  .  .  .  satisfied  customers  who  like 
and  use  the  always-dependable  PERSON.\LIZED  SERVICE 
of  Hollywood  Film  Enterprises. 

Won't  yoti  try  it,  too?  It's  supplied  whenever  you  order: 

DAILY  PROCESSING  of  B  &  W  Negative,  B  &  W  Re- 
versal, Ektachrome  Type  72.55,  Ektachrome  E.  R.  Type 
7257-7258,  Ektachrome  M.  S.  Type  7256,  Ektachrome 
E.  F.  Type  7242,  or 

SAME-DAY  SERVICE  processing  your  color  originals  and 
furnishing  color  prints  —  Ektachrome  Dailies,  Koda- 
Chrome  Dailies   (expedited  service),  or 

Optical  Masters,  Reduction  Prints,  Additive  Scene-to- 
Scene  Color  Printing,  Eastman  Color  Intemegative,  or 

RELEASE  PRINTS  in  Black  &  White, 
Eastman  Color  or  Kodachrome  .  .  . 

For  quality  and  service,  you  should  try  HFE  on  \'our  next 
Eastman  Color  Release.  ."Mways  at  YOUR  service! 

HOLLYWOOD   FILM  ENTERPRISES  INC 

6060  SUNSET  BLVD.  •  HOLLYWOOD,  CALIFORNIA  90028  '  PHONE  213/464-2181 


FOR  THE 


in(5;oLOR 

or  Black  &  While 


Serving  film  producers  since  1907  — 

The  Laboratory  thaCs  OLDEST  in  E.xperience 

and  ISEWKST  in  Equipment  .  .  . 


change's  excellent  little  Boar( 
Room-Theatre  for  public  and  in 
dustry  groups  visiting  the  Ex 
change.  Members  of  the  Exchangt 
will  distribute  prints  for  their  owi 
purposes  —  and  Association  Film 
will  conduct  a  national  distribu 
tion  program  to  educational,  ser 
vice  and  civic  groups.  • 

*  *  * 
Faber  Produces  "The  Big  Story" 
for  Gates  Rubber  Co.  in  13  Day: 
A  13  days  from  first  turning  o 
cameras  to  screening  of  the  worl 
print  —  that's  the  time  requirec 
for  Marshall  Faber  Production: 
(Denver)  to  complete  a  10-min 
ute  color  and  sound  film.  The  Bif 
Story,  for  its  client,  the  Gates  Rub 
ber  Company. 

The  film  presentation  of  large 
dimension  hose  manufacture  woi 
a  ""Golden  Key"  award,  presentee 
by  the  Association  of  Industria 
Advertisers.  The  product  is  usee 
on  large-scale  operations  such  a: 
mining,  dredging  and  for  the  trans 
fer  of  liquids  and  grains.  Sequence: 
follow  the  making  of  this  materia 
from  its  inception  but  with  an  im 
portant  twist. 

The  Big  Story  is  about  the  com 
pany's  new  electronic  productioi 
equipment,  designed  by  Gates'  en 
gineers  to  be  operated  by  om 
master  hose  builder.  The  machine 
is  capable  of  constructing  a  large 
diameter  hose  within  48  hours.  • 


Durum  Wheat  Institute  Offers 
Filmstrip  on  Macaroni  Cookery 

*  The  Durum  Wheat  Institute  con 
tinues  to  provide  home  economic: 
teachers  and  food  service  person 
nel  with  useful  audiovisuals.  The 
latest:  How  to  Cook  Macaron 
Foods,  is  a  35mm  filmstrip  ""com 
panion  piece"  to  the  Institute': 
motion  picture.  Macaroni  Mem 
Magic. 

The  strip  is  available  for  out 
right  purchase  (including  narra 
tion  guide  in  both  English  anc 
Spanish)  at  $2.00  per  print  fron 
The  Durum  Wheat  Institute,  1 
E.  Jackson,  Chicago,  111.  60604.  • 
*       *       * 

"Snow  State  Like  New  York"  a 
Film  Tour  for  Ski  Enthusiasts 

*  The  New  York  State  Depart 
ment  of  Commerce  is  bidding  fo: 
ski  enthusiasts  with  a  new  14-min 
ute,  16mm  color  film.  The  conten 
lias  to  be  a  lot  better  than  the  ti 
tie:  Snow  Slate  Like  New  York. 

It's  being  distributed  by  the  Filn 
Library,  N.  Y.  State  Dept.  of  Com 
merce.  West  Mall  Office  Plaza 
845  Central  Avenue,  Albany,  N 
Y.  12206.  . 


BUSINESS  SCREEN  H 


But  these  GE  projection  lamps  will  make  you  think  again. 


If  your  present  projectors  use  conventional  incandescent  lamps,  you  prob- 
ably don't  know  what's  happened  to  projection  lighting.  General  F.lectric's 
amazing  halogen  cycle  lamps  called  Quartzline".  When  it  comes  to  whiter, 
brighter  light... no  conventional  incandescent  lamp  can  touch  them. 
Quartzline  lamps  don't  blacken  or  lose  light  output.  Last  at  least  twice  as 
long  as  conventional  incandescent  lamps  of  the  same  wattage.  They  only 
fit  the  latest  projectors.  But  that's  progress.  If  you're  willing  to  pay  the  price 
of  progress,  look  into  new  projectors  with  GE  Quartzline  lamps... get  the 
brightest  performer  for  your  money. 


GENERAL 


ELECTRIC 


HUMBFK  8  ■   VOLUME  28 


57 


Quality-Bilt 

Film  Shipping  Cases 

•  Best  quality  domestic  fibre 

•  Heavy   steel   corners  for 
added  protection 

•  Durable  1"  web  straps 

•  Large  address  card  holder 
with  positive  retainer  spring 

•  Sizes  from  400'  to  2000' 
OTHER  "QUALITY-BILT"  ITEMS: 

Salon  Print  Shipping  Cases 

Sound  Slidefilm  Shipping  Cases 
(for  Transcriptions  &  Filmstrios) 

2"  X  2"  Glass  Slide  Cases 

Filmstrip  Shipping  Cases  (hold  up 
to  6  strips  plus  scripts) 

Write  direct  to 
manufacturer  for  catalog 

m.  SCHUESSIER 

361  W.  Superior  St.,  Chicago  10,  ill. 
Phone:  3 12-SU  7-6869 

BUYERS      LOOK      TO      BUSINESS      SCREEN 


QQ  QQ  QQ  QQ 

Specialists  in 
Main  and  Credit  Titles 

for  industrial  films  for  50  years 

3,000  FONTS  ON  HAND-PLUS 
Complete  Art  &  Design  Setup 
—  also  Animation  &  Opticals  — 

NO  CHARGE  FOR  ROUGH  LAYOUTS 
Super-Speed  Service 

QQ  MOTION  PICTURE  TITLES 

247  West  46th  St.,  New  York 
Phone:  (212)  CI  7-2126-7 

QQ  QQ  QQ  QQ 


58 


Holland-Wegman  Lab,  Buffalo, 
Begins   16  Color  Film   Processing 

■V  Processing  of  color  motion  pic- 
ture film  was  initiated  on  Monday, 
December  II,  at  Holland-Weg- 
man Laboratories,  Inc.,  207  Del- 
aware Ave.,  Buffalo,  New  York, 
A  subsidiary  of  the  production 
company  carrying  the  Holland- 
Wegman  name,  the  lab  thus  be- 
came the  first  independent  profes- 
sional color  film  processing  source 
between  New  York  and  Cleveland. 
Installation  of  the  Pako  Model 
56  EK  Processor  and  other  equip- 
ment, plus  the  design  and  con- 
struction of  renovated  ground-floor 
laboratories  will  eventually  total 
$200,000.  Color  film  to  be  proc- 
essed at  H/W  includes  Eastman 
Ektachrome  Commercial,  Ekta- 
chrome  MS  (medium-speed),  and 


New.s  Along  the  Film  ^  Tape  Production  Lin 


Holland- Wegman's  new  color  labora- 
tory- in  Buffalo  is  setting  as  Earl 
Rowell  (!)  and  Robert  Rheineck  dis- 
cuss new  Pako  56  Color  Processor. 

Ektachrome  EF  (high-speed). 
The  lab  will  handle  only  profes- 
sionally-produced 1 6mm  motion 
picture  film.  Processing  of  color 
film  will  normally  require  48 
hours. 

Robert  C.  Rheineck,  director  of 
lab  operations,  explained  that  the 
addition  of  color  equipment  to  the 
already-operating  black  and  white 
laboratory  "gives  Holland-Weg- 
man a  full-service  operation."  The 
black  and  white  laboratory,  man- 
aged by  Earl  S.  Rowell,  has  been 
at  work  for  12  years.  The  compa- 
ny's new  4,000  square  foot  lab 
area  is  fully  air-conditioned  and 
humidity  is  rigidly  controlled. 

Buffalo  television  stations  and 
industrial  firms  throughout  the  Ni- 
agara Frontier  area  have  expressed 
interest  in  the  new  H/W  color  op- 
eration. • 
*       *       * 

Projection  Systems,  N.  Y.  Has 
Fairchild    Inventory    for    Rentals 

7  Projection  Systems,  Inc.,  New- 
York,  has  expanded  its  audio-vis- 
ual equipment  inventory  to  include 
more  than  350  Fairchild  continu- 


ous projectors  —  AV400's  and 
Mark  IVs  —  for  rental. 

The  company  also  carries  a  line 
of  Technicolor,  DuKane,  LaBelle. 
Pro-Gramo,  and  HPI  products, 
also  for  rental. 

Fred  J.  Schaefer,  no  stranger  to 
the  fields  of  industrial,  scientific, 
and  business  films,  has  recently 
joined  the  company,  it  was  an- 
nounced by  Allan  A.  Armour, 
president.  • 

*  *        * 

Reeves  Sound  Studio  Cuts  Cost 
of  Color  Videotape  Duplicates 

-'-■■  Reeves  Sound  Studios  has  tak- 
en an  unprecedented  step  toward 
opening  the  national  spot  commer- 
cials market  to  distribution  on 
videotape,  rather  than  16mm  color 
film,  by  establishing  quantity  du- 
plication prices  more  competitive 
to  film. 

The  new  prices  range  from  $40 
for  one  60-second  or  less  commer- 
cial, color  or  b/w.  including  tape, 
reel  and  box,  down  to  $15.50  each 
for  quantities  of  1 8  or  more.  Ear- 
lier this  year,  duplicate  prices  were 
reduced  22  to  48  per  cent.  With 
the  new  reductions,  prices  for  du- 
plicates have  been  lowered  by  up 
to  81  per  cent. 

The  price  changes  are  a  result  of 
intensive  market  surveys  underway 
at  Reeves  for  the  past  few  months, 
and  recent  additions  to  duplicating 
equipment,  • 

*  *       * 

Acme  Film  &  Videotape  Installs 
a  Plumbicon  Color  Film  Chain 

*  Acme  Film  &  Videotape  La- 
boratories. Inc.,  Hollywood  (a 
subsidiary  of  Filmways,  Inc.),  has 
installed  a  Plumbicon  color  film 
chain,  the  first  of  its  type  in  that 
area,  according  to  Mel  Sawelson, 
Acme's   president. 

This  film  chain,  combined  with 
all  the  laboratory's  videotape  ma- 
chines, is  tied  into  a  new  master 
control  booth,  complete  with  au- 
dio and  video  switching.  The  in- 
stallation  provides   Acme   with   a 


complete  post-production  facili 
for  videotape  mixing,  dubbing  at 

film  transfers. 

*  *      * 

Movielab  Uses  Radio-Dispalch< 
Pick-Up  Service  in  Manhattan 

r  Movielab,  Inc.,  New  York,  nc 
has  in  operation  a  radio  dispat 
pick-up  service  for  its  custome; 
it  has  been  announced  by  Frai 
S.  Berman,  executive  vice-pre: 
dent  in  charge  of  operations  f 
the  company. 

In  order  to  facilitate  regular  ai 
emergency  pick-ups  and  deliveric 
Movielab  trucks  are  now  equipp 
with  short-wave,  two-way  rad 
permitting  drivers  to  send  and  r 
ceive  messages  from  the  labor 
tory  and  from  truck  to  truck. 
*       *       * 

Modern  Movies  Film  Lab  Ad- 
Printing/ Processing  Equipment 

->  Modern  Movies  Film  Labor 
tories.  Inc.,  Hollywood,  has  cor 
pleted  installation  of  addition 
new  equipment  and  now  has  cor 
plete  facilities  for  processing  at 
printing  Ektachrome,  Eastra; 
Color  and  black  and  white  in  '. 
to  16mm,  16  to  8mm,  standa 
8mm  and  super  8mm. 

*  *     * 

New  Optical,  Effects  Equipmen 
for  Expanding  Anderson  Compai 

ir  A  two-year  expansion  progra 
costing  $250,000  in  new  equi 
ment  and  modernization  of  fac 
ities  has  been  completed  by  t 
Howard  A.  Anderson  Co.,  fil 
optical  and  special  effects  cor 
pany  with  dual  operations  at  De-. 
lu  Gower  Studios  and  at  751  J 
Fairfax  Avenue  in  Hollywood. 

The  acquisition  of  four  new  o 
tical  printers,  bringing  its  total 
this    field    to    eight,    makes    t; 
Anderson  company  the  largest 
its  type  in  the  world.  During  tl 
two-year  expansion  program,  cor 
pany  president  Howard  Anders( 
noted,  the  firm's  volume  of  bu: 
ness  increased  75  per  cent  and 
staff  has  doubled  from  25  to  5 


ESKO  TOWN  ELL 
Writer -Director 

p.  O.  Box  273 

Cherry  Hill,  N.  J.  08034 

Telephone: 

(609)  428-3722 


PROFESSIONAL 

TITLE  Typographer 

and 

Hot-press  Craftsmei 

SINCE  1938 

Writt  for  FREE  Ijfi  tit 


KNIGHT  TITLE  SEBVIC 

145  Wei>  *Slt>  %l.,  Nsw  yaA,  H. 


BUSINESS  SCREEt 


'Hi: 


THERE'S  ONLY  ONE 

PROJR. 

FIRST 

CHOICE  OF 

PROFESSIONALS 


The  Pro-Jr.  line  of  tripods 
has  been  a  mark  of  excel- 
lence for  over  27  years. 
More  than  30,000  have 
been  sold  all  over  the 
world. 


Write  for  detailed  specification  sheets 
describing  our  whole  line  of  Pro-Jr.  Tri- 
pods, Ball  Joint  Heads,  Hi-Hats,  cases 
and  accessories. 


»85.00 


PRO-JR. 
ADJUSTABLE 
V-GROOVED 
TRIPOD  LEGS 

Constructed  of  hard  maple 
wood  with  aluminum  and 
steel  hardware.  For  use 
with  all  Pro  Jr.  tripod 
heads,  except  integral  ball 
joints.  The  "V"  groove  de- 
sign gives  almost  twice 
the  gripping  surface  as  be- 
fore and  greater  rigidity 
at  any  extension  is  as- 
sured. 


F&B/GEGOi 

HEADQUARTERS: 

Oept.  56.  315  West  43rd  Street, 

New  York,  New  York  10036 

Phone  (212)  JU  6-1420 

Cable:  CINEQUIP-Telex:  1-25497 

7051  Santa  Monica  Boulevard, 

Hollywood,  Calif- 90038 

(213)  469-3601-Telex:  67-4536 

51  East  10th  Avenue 

Hialeah,  Florida  33010 

(305)  888-4604-Telex:  51532 

Brwcliii  In: 
WmHaitOR,  D.C./AtlMta/Ntw  Orl<Mt/CI<TClMd 


PRO-JR.  MARK  II 
FRICTION  HEAD 


The  new  Mark  II  Pro  Jr.  Head  with  Teflon*  l>earings  com- 
bines fluid-liead  smoothness  with  the  fast,  free  move- 
ment of  a  friction  head.  Features  include  "T"  level: 
accessible  knob  for  mounting  camera;  adjustable  angle 
telescoping  pan  and  tilt  handle:  3  positions  for  attaching 
pan  handle:  tension  control  knobs. 


"^y  '125.00 


with  Pro-Jr.  j-i  Qc  f\n 
V-Groovedlegs      i-^^-UU 


PRO-JR.  FLUID  DRIVE  HEAD 

Just  as  the  original  ProJr.  Friction  Head  was  a  world 
leader  in  reliability,  this  has  created  a  new  standard  for 
fluid  heads  in  the  motion  picture  industry.  Exclusive 
formula  of  silicone  fluid  assures  maximum  smoothness. 
Features  positive  grip  locks:  camera  balancing  and 
tightening  lever:  removable  pan  handle  adjusts  in  any 
position;  "T"  level;  accommodates  any  camera  up  to 
30  lbs. 

with  Pro-Jr.  %AOn  (\(\ 
V-Grooved  legs     H-^U.UU 


"r, '350.00 


PROFESSIONAL  "BALANCED" 
TV  HEAD.  MODEL  "C" 

HEAVY  DUTY  MODEL  FOR 

CAMERAS  WEIGHING  UP  TO  135  LBS. 

Offers  smooth  tilt  and  pan  action,  perfect  balance.  Quick 
release  handle  locks  in  position.  Mechanism  is  enclosed,  rust 
proof,  needs  no  lubrication.  Has  tension  adjustment,  built  in 
spirit  level  and  telescoping  extension  pan  handle.  Slotted  tie- 
down  screw  counterbalances  camera  for  film  load  or  long  focal 
length  lenses.  Mounts  on  professional  type  or  all-metal  tripod. 

"/nfy '750.00 


PRO-JR.  ADJUSTABLE 

V-GROOVED 

BABY  TRIPOD  LEGS 

Specially  designed  shoe  and  spur  for  added 
sturdiness.  Constructed  of  hard  maple  wood 
with  aluminum 
and  steel  hard- 
ware. For  use 
with  all  Pro  Jr. 
tripod  heads,  ex- 
cept integral  ball 
joint. 

»85.00 


PROFESSIONAL  ALL-METAL  TRIPOD 


Has  cast  top  flanges  and 
upper  leg  portion  made 
of  one  piece  aluminum 
alloy  casting.  Lower  legs 
are  H^  inch  seamless 
steel  tubes,  hard  chromed 
to  prevent  corrosion. 
Calibrated  legs  slide  eas- 
ily and  have  tie  rods  to 
center  tube  for  auto- 
matic leveling. 

For  use  with  Model  "C" 
type  head. 


»350.00 


PRO-JR.  STA  SETS 

Prevent  the  tripod  from  slip- 
ping on  highly  finished  sur- 
faces such  as  marble,  tile.  etc. 
Especially  useful  where  limited 
space  prohibits  use  of  tri- 
angle. Installed  or  removed  in 
seconds  and  may  be  carried 
on  the  tripod  legs. 


SET  OF  THREE: 

*7.50 


i 


\ 


PRO-JR.  3  WHEEL 
PORTABLE  DOLLY 

Features  single  positive  leg 
lock  to  position  4"  wheels 
accurately,  two  position  locks 
at  each  caster  enables  oper- 
ator to  dolly  in  straight  line 
or  to  "free  wheel"  quickly. 
Collapses  into  easy  to  carry 
package.  *99.50 

HEAVY  DUTY  MODEL  W/ 
5"  WHEELS:         »1 50.00 


MODEL  "C"  PRO-JR. 
METAL  COLUPSIBLE 
TRIANGLES 

Insures  rigidity,  prevents  tri- 
pod legs  from  slipping.  Ad- 
justable feature  permits  ex- 
tensions of  triangle  to  vary  leg 
spread.  Collapses  for  easy 
portability.  Model  "C" 
with  leg  clamps.  *39.50 
Model  "B"  without  leg 
clamps.  >32.00 


MBER  8  ■  VOLUME  28 


59 


Coughlan  to  Sun  Dial  Films  as 
Executive  Producer,  West  Coast 

t:  Frank  Coughlan  has  been  ap- 
pointed executive  producer  for  Sun 
Dial  Films,  Inc.,  on  the  West 
Coast,  it  has  been  announced  by 
Carl  V.  Ragsdalc,  president. 

Coughlan  began  his  association 
with  the  motion  picture  industry 
in  1919  at  the  age  of  three.  He  had 
a  varied  career  in  silent  films,  using 
the    name    of    Junior    Couchlan. 


the  screen  executive 


NEWS  OF   STAFF   APPOINTMENTS  AND  A-V   INDUSTRY   DEVELOPMENTS 


Frank  Coughlan:   Sun   Dial  exec. 

Some  of  the  films  included  Our 
Gang  comedies.  Let  er  Go  Galla- 
gher. Marked  Money,  Square 
Shoulders  and  Slide.  Kelly.  Slide. 

His  first  "talkie"  was  Penrod 
and  Sam.  co-starring  with  Leon 
Janney.  Later  followed  several 
Dead  End  Kids  films,  and  the 
Andy  Hardy  series.  He  was  play- 
ing the  part  of  Mickey  Rooney's 
pal  when  he  joined  the  Navy  in 
1942. 

Completing  a  career  as  a  Nav- 
al aviator  in  1965,  Coughlan  re- 
mained in  Hollywood  and  has 
headed  his  own  public  relations 
firm,  Frank  Coughlan  Associates, 
handling  motion  picture  and  in- 
dustrial accounts. 

His  final  tour  of  duty  with  the 
Navy  was  a  five-year  stint  as  Of- 
ficer-in-Charge  of  the  Navy  Pub- 
lic Affairs  Office  in  Hollywood 
where  he  supervised  movie  produc- 
tions of  Navy-related  films  in  the 
Hollywood  studios.  He  helped  de- 
velop the  Ensign  O'Toole  televi- 
sion series  and  was  on  hand  dur- 
ing production  of  such  films  as 
PT  109  and  In  Harms  Way.  • 
*        *        * 

Deerson  Heads  Camera  Rentals 
for  F&B/Ceco  of  California,  Inc. 

i<  Jacques  Deerson  has  joined  the 
staff  of  F&B/Ceco  of  California. 
Inc.  as  head  of  the  firm's  camera 
rental  department.  He  brings  over 
20  years  of  camera  experience  with 
him. 

As  head  of  the  Hollywood  cam- 
era rental  department  operation  for 
F&B  Ceco,  he  will  supervise  the 
large  stock  of  brand  new  camera 
gear  the  firm  maintains,  includine 
Mitchell  NC,  Mark  II's,  and 
BNC's  Arris.  Eclairs,  Cinevoices 
and  the  only  Mitchell  BNC  Beam- 


60 


Splitter  Reflex  presently  available 

on  the  West  Coast.  • 

*        *        * 

The  Camera  Mart,  Inc.  Appoints 
Irving  Schwartz  as  Controller 

The  appointment  of  Irving 
Schwartz  as  controller  of  The 
Camera  Mart.  Inc.  and  associated 
companies  has  been  announced  by 
president  Samuel  Hyman.  Mr. 
Schwartz  entered  the  motion  pic- 
ture field  more  than  eight  years 
ago  (at  CECO).  He  is  presently 
chairman  of  the  motion  picture  di- 
vision of  the  National  Association 
of  Credit  Management,  a  post  he 

has  held  for  the  past  six  years.  • 

=s        *       * 

Paul  Heller  )oins  VIAfilm  as 
Partner;  to  Produce,  Direct  Art 

Paul  Heller,  active  in  produc- 


film,  David  and  Lisa,  has  joined 
VTAfilm,  Ltd.  as  a  new  partner 
in  that  company.  He  will  serve  as 
producer-art  director  with  VIA- 
film's  co-founders,  Zoli  Vidor  and 

Ira  Marvin.  • 

*        lit       + 

Jackie  Vaden,  Al  Bialek  Named 
Vice-Presidents  of  Filmexpress 

'r  Jackie  Vaden  and  Al  Bialek 
have  been  named  vice-presidents 
of  Filmexpress.  the  print  expedit- 
ing division  of  Filmex,  Inc.,  it  has 
been  announced  by  Robert  I.  Berg- 
mann,  president. 

Miss  Vaden.  who  is  head  of 
Filmexpress,  was  formerly  with 
Technicolor  Corporation  where 
she  was  involved  in  the  promotion 
of  Technicolor  processes.  Al  Bia- 
lek, sales  manager  for  Filmexpress, 


tion  of  the  award-winning  feature     was    previously    associated     with 


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LENSCREEN 

kit  today! 


POLACOAT.  INC. 

9725  Conklin  Rd.,  Blue  Ash,  O.  45242 


Screen  Gems  in  the  same  capac 
ity. 

*        *        * 

Betty  Seabolt  Is  Now  Conlroltei 
Treasurer  at  Capital  Film  Labs 

Capital  Film  Laboratories,  Im 
has  a  charming  new  controlle 
treasurer.  The  appointment 
Betty  L.  Seabolt  to  that  post  w; 
announced  December  1st  by  pres 
dent  Alfred  E.  Bruch. 

Mrs.  Seabolt  will  serve  as  chi 
finance    officer   of   the   compan 


Bettv   Seabolt:    finance  officer 

aided  by  eight  accounting  emplc 
ees.  According  to  Mr.  Bruc 
"Capital's  expanding  facilitii 
such  as  in  Miami,  make  it  mane 
tory  that  we  maintain  compU 
fmanciai  control  of  our  opei 
tions."  The  new  controller-treasi 
er    began    her    career    at    Capi 

Labs  15  years  ago. 

*       *        * 

Rose-Magwood  Productions  Nai 
Althen  as  Midwest  Sales  Chief 
>  The  appointment  of  Bill  Alth 
as  midwest  sales  manager 
charge  of  Rose-Magwood  Prodi 
tions'  Chicago  office  has  been  : 
nounced  by  Ken  Drake,  vice  pr 
ident  in  charge  of  sales.  Mr.  < 
then  will  replace  Mr.  Drake,  w 
has  represented  RMP  in  Chic; 
for  the  past  two  years.  Mr.  Dr; 
is  now  located  in  New   York. 

Mr.    Althen's    background 
eludes  working  as  a  freelance 
sistant  director  for  several  Chi 
go   studios    and    several    years 
Needham.   Harper  &   Steers   a; 
Broadcast  Producer. 

Mr.  Drake  was  formerly  h< 
of  experimental  work  at  On  Fi 
and  later  V.P.  in  charge  of  s: 

for  Hanna  Barbera. 

»        *        * 

Katz  loins  Audio  Productions 

'-  Steven  W.  Katz  has  joined  / 
dio  Productions.  Inc.,  New  Y' 
and  Los  Angeles-based  film  p 
ducers.  as  television  account  ref 
sentative.  He  was  formerly  v 
ABC-TV  as  a  network  supervi; 


BUSINESS  SCRE 


'Clcinfeld  is  V.P.  of  Marketing 
|or  Sylvania  Lighting  Products 

Robert  T.  Kleinfcid  has  been 
laiiicd  vice-president/marketing 
or  the  Lighting  Products  Division 
if  Sylvania  Electric  Products,  Inc. 
n  making  the  announcement  last 
jonth.  Garlan  Morse,  senior  vice- 
resident  and  general  manager  of 
lie  division  noted  that  Mr.  Klein- 
;ld  is  responsible  for  coordinat- 
ig  Sylvania's  marketing  activities 

1  all  lighting  areas.  • 

*  *       * 

idward  Engel  to  Direct  Sales 
3r  F&B  Ccco  of  California 

Edward  E.  Engel  is  now  direc- 
)r  of  sales,  western  division  for 
'&B/Ceco  of  California,  Inc.  A 
raduate  of  USC  with  a  degree  in 
inematography,  he  was  formerly 
regional  sales  executive  for  Reid 
I.  Ray  Film  Industries.  He  comes 
F&B/Ceco  with  over  20  years 
experience  in  film  production 
id  equipment  sales.  * 

*  *       * 

try  Now  Animation  Director 
>r  Sun  Dial  Films,  Inc.  N.  Y. 
Philip  Santry,  a  30-year  veteran 
Im  animator,  has  been  appoint- 
animation  director  at  Sun  Dial 
ilms.  Inc.  He  has  been  responsi- 
for  highly-technical  "inner" 
id  "outer"  space  story  boards 
id  animation  for  award-winning 
roducers  within  recent  years.     • 

*  *        * 

udio  Executive  Appointments: 

Filmack  Studios,  Chicago,  has 
)pointcd  James  C.  McDonough 
;  creative  marketing  director  in 
le  TV,  Industrial  &  Educational 
ilm  Division.  He  was  formerly 
ce-president  and  creative  director 

r  Albert  J.  Rosenthal  &  Co.,  Inc. 

*  *        • 

John  Bennewitz  has  joined 
ilding.  Inc.  as  executive  produc- 
in  the  New  York  office.  Prior 
joining  the  company,  he  spent 
year  in  Vietnam  as  motion  pic- 
re  officer  for  management  in  the 
>int  U.S.  Public  Affairs  Office  of 
e  U.S.  Information  Agency.  His 
evious  expierience  includes  eight 
ars'  service  with  Kevin  Donovan 
Ims. 

*  *        • 

Herbert  D.  Smith  is  the  new 
;ecutive  vice-president  for  De- 
,  cto  Films  Corporation,  New 
Drk  City.  He  was  formerly  vicc- 
esident  and  general  sales  man- 
;er  of  the  Canada  Dry  Corpora- 
>n. 

*  •       • 

Kenneth  Hampson  has  joined 
staff  of  the  Barton  Film  Com- 
ny,  Jacksonville,  Florida,  where 

will  be  in  charge  of  the  sound 
partment.  • 


I  UMBER  8  .  VOLUME  28 


0FFme3H6LF 


CAMERA  SALES  CENTER  CORP. 

EAST  COAST  M  AG  N  ASYNC/MOVIOLA  DEALER 

333    WEST    52ND     STREET.    NEW    YORK.    N. Y.   10019.   212     PLAZA    7-0906 

SALES     AFFILIATE     OF    CAMERA     SERVICE     CENTER,    INC. 


61 


NATIONAL  DIRECTORY  OF  AUDIO-VISUAL  DEALERS 


EASTERN  STATES 


•   MARYLAND   • 

Stark-Films,  Inc.  (Since  1920) 
537    N.    Howard    St..    Baltimore, 
Md.  21201.  Phone:  305/539-3391. 


•  MASSACHUSETTS  . 

Cinema,    Inc.,    234    Clarendon    St., 
Boiton  02116. 


•  NEW  YORK  • 

Buchan  Pictures,  122  W.  Chippewa 
St.,  Buffalo  2,  N.  Y. 

The  Jam  Handy  Organization,  1 775 

Broadway,  New  York   10019. 
Phone  212/JUdson  2-4060. 

Training  FUms,  Inc.,  150  West  54th 
St.,  New  York  10019.  CO  5-3520. 

Vifual  Sciences,  599BS  Suffem. 

•  PENNSYLVAMA   • 
Appel     Visual     Service,     Inc.,     12 

Eighth  St.,  Pittsburgh   15222. 

Oscar  H.  Hirt,  Inc.  41  N.  lltb  St. 

Philadelphia,  19107.  Phone:  215/ 

923-0650. 
J.  P.  LiUey  A  Son,  Inc.,  Box  3035, 

928    N.    Third    St.,    Harrisburg 

17105,  (717)  238-8123. 

The  Jam  Handy  Organization,  Pitts- 
burgh. Phone:  ZEnith  0143. 

SOUTHERN  STATES 

•  GEORGIA  • 

Colonial  Films,  752  Spring  St.  N.W. 
404/875-8823,  Atlanta  30308. 

•   LOUISIANA   • 

Delta  Visual  Service,  Inc.,  715  Girod 
St.,  New  Orleans  70130.  Phone: 
504/525-9061. 

MIDWESTERN  STATES 

•  ILLINOIS  • 

CHICAGO  AREA 
Robt.   H.    Redfield,   Inc.,    831    So. 

Wabash  Ave.,  Chicago  60605. 

The  Jam  Handy  Organization.  230 

North  Michigan  Avenue,  Chicago 
60601.  State  2-6757. 

Midwest  Visual  Equipment  Co.,  Inc. 

6500  N.  Hamlin,  Chicago  60645. 
Phone:  (312)  IR  8-9820,  and 
Two  equipment  rental  locations; 
571  W.  Randolph  —  AN  3-5076. 
O'Hareland:  6600  Mannheim  Rd. 
at  O'Hare  Inn  —  Phone  296-1037. 


62 


•  MICHIGAN  • 

The  Jam  Handy  Organization,  2821 
E.  Grand  Blvd.,  Detroit  48211. 
Phone:  313/TR  5-2450. 

•  MISSOURI  • 

Swank  Motion  Pictures,  Inc.,  201  S. 

Jefferson    Ave.,    St.    Louis,    Mo. 
63103.  (314)  JE  1-5100. 

•  OHIO  • 

Academy  Film  Service,  Inc.,  2110 
Payne  Ave.,  Cleveland  44114. 

Films    Unlimited    Productions,    564 

Park   Avenue,    Mansfield. 

Fryan  Film  Service,  2929  Prospect 
Ave.,  Cleveland  44115. 

Sunray  Films,  Inc.,  2005  Chester 
AJve.,  Cleveland  44114. 

Twyman  Films,  Inc.,  329  Salem 
Ave.,  Dayton  45401. 

M.  H.  Martin  Company,  1118  Lin- 
coln Way  E.,  Massillon. 

WESTERN  STATES 

•  CALIFORNIA  • 

LOS  ANGELES  AREA 

Coast  Visual  Education  Co.,  5620 
Hollywood  Blvd.,  Hollywood  28. 
HO  6-1651. 

The  Jam  Handy  Organization,  305 

Taft  Building,   1680  N.  Vine  St., 
Hollywood  90028.  HO.  3-2321. 

Photo  &  Sound  Company,  SSIS 
Sunset  Blvd.,  Hollywood  90028. 
Phone:  213/HOllywood  6-7681. 

Raike  Company,  Inc.  A-V   Center, 

641    North    Highland   Ave.,    Los 
Angeles  36,  933-7111  (A/C  213). 

SAN  FRANCISCO  AREA 

Photo  &  Sound  Company,  116  Na- 

toma   St..   San   Francisco   94105. 
Phone:  415/GArfield  1-0410. 

•  COLORADO  • 

Cromars'  Audio-Visual  Center,  922 
Bannock,  Denver  80204. 

•  OREGON  • 

Moore's  Audio  Visual  Center,  Inc. 

234     S.E.     12th     Ave.     Portland 
97214   Phone:   503/233-5621. 

.  UTAH  . 

Deseret  Book  Company,  44  East 
South  Temple  St.,  Salt  Lake,  10. 


Desk-Top  A-V  Learning  Device 
Announced  by  CBS  Labs,  Viewlex 

-•  A  compact  desk-top  device  that 
uses  audio  and  visual  material  on 
a  single,  low-cost  program  cart- 
ridge for  the  classroom,  office  or 
home,  has  been  announced  by 
CBS  Laboratories  and  Viewlex. 
Inc. 

The  new  programmed  learning 
system  was  developed  by  CBS 
Laboratories,  a  division  of  Colum- 
bia Broadcasting  System,  Inc.  The 
device  will  be  manufactured  and 
marketed  by  Viewlex  at  prices  un- 
der $350.  Cartridges,  including 
color  pictures  and  sound,  will  be 
produced  and  distributed  by  CBS 
Laboratories. 

Called  the  CBS  Laboratories/ 
Viewlex  AVS  System,  it  is  expect- 
ed to  fill  a  wide  range  of  applica- 
tions for  education,  industry  and 
the  home. 

AVS  consists  of  two  units  — 
an  integrated  audio  visual  cartridge 
and  an  electronic  playoacK  ma- 
cmne.  The  AVS  cartridgt,  whicn 
is  five  inches  in  diameter  and  one- 
quarter  inch  thick,  has  18  minutes 
of  recorded  audio  program  ma- 
terial and  52  synchronized  color 
of  monochrome  picture  frames. 
These  picture  frames  are  sealed 
into  the  cartridges. 

The  AVS  program  cartridgt 
can  be  "played"  on  the  system  in 
three  different  operational  modes: 
.  .  .  Automatic,  in  which  the  user 
need  only  watch  and  listen. 
.  .  .  Manual,  which  displays  indi- 
vidual blocks  of  aural  information 
with  the  accompanying  illustra- 
tion remaining  in  a  fixed  position 
until  the  user  decides  to  proceed. 
.  .  .  Learn,  which  enables  the  user 
to  interact  with  the  program  by 
selecting  the  correct  answer  from 
among  several  displayed. 

The  AVS  electronic  playback 
unit  is  about  the  size  of  a  portable 
stereo  record  player.  It  has  a  self- 
contained  viewing  screen  approxi- 
mately eight  inches  wide  and  six 
inches  high,  and  a  loudspeaker  de- 
signed primarily  for  individual  or 
small  group  use.  The  machine  al- 
so can  project  images  onto  a 
larger  screen  for  group  use 

According  to  Barton  C.  Con- 
ant,  General  Manager  of  CBS 
Laboratories'  Professional  Prod- 
ucts Department,  the  AVS  system 
can  be  operated  under  normal 
room  light  and  is  particularly 
adaptable  for  industrial  training 
use. 

Accelerated  production  and  de- 
liveries of  the  system  are  contem- 
plated for  March,  1968,  according 
to  officials  at  Viewlex,  Inc.  • 


it 


MuIti-Purpose,  White-Surfaced 
Visual  Aid  Board  Due  on  Mark  ' 

;>  A  new  and  simple  communic 
tions  device  which  may  have  ma: 
useful  industrial  audio-visual  a 
plications  is  now  being  introduc 
by  Eberhard  Faber  Pen  &  Pen 
Company.  The  Eberhard  Fabi 
Board  visual  aid  panel  has  a  wh 
surface  which  permits  selecti 
erasability  with  use  of  both  pi 
manent  and  washable  color  mai 
ers.  It  is  also  a  projection  scre< 
magnetic  board  and  display  pan 

Experimental  applications 
schoolrooms,  courtrooms  and  bu 
ness  conference  rooms  during  1 
past  year  "indicate  that  commu 
eating  in  color  may  have  a  defin 
and  positive  effect  on  the  learni 
process."  according  to  C.  P.  M; 
ioux,  Eberhard  Faber's  vice-pre 
dent  in  charge  of  sales. 

According  to  Mailloux,  "So 
the  Eberhard  Faber-Board  wk 
visual  aid  panel  is  in  use  in 
number  of  schools  and  industrii 
This  is  a  part  of  an  experimen 
program  we  launched  because 
is  well  known  that  advertiseme 
in  color  attract  more  attention  a 
are  more  persuasive  than  black  : 
white.  The  processes  of  selling  e 
persuading  are  strongly  analog( 
to  the  process  of  learning.  TTie  i 
plications  for  education,  we 
lieve.  are  enormous." 

Mailloux    points    out    that 
writing  on  a  blackboard  with  ch 
were    the    way    to    communic; 
we'd  be  writing  with  white  penif  0 
on  black  paper." 

Selective  erasability  is  achie'fr 
with  a  combination  of  water  sc 
ble   liquid    markers   easily   era- 
with  a  damp  cloth  and  semi-perr 
nent   markers   which   are   not 
fected   by  water,   but  can   be 
moved  with  cleaning  solvent, 
instructor  may  write  a  problem 
the  visual   aid  panel  in  semi-f 
manent  color:  a  student  can  t) 
write  his  solution  with  a  washa 
marker.  If  the  answer  is  incorr 
it  can  be  easily  removed  witl 
damp  cloth  without  disturbing 
original    problem    which    will 
main  clear  and  available  for 
other  try.  When  the  problem  is  ;2, 
nally  solved,   it  can  be  easily 
moved  with  cleaning  solvent,  k 
ing  the  panel  completely  clean    c 
dust-free. 

The  Eberhard  Faber-Board 
ual  aid  panel  will  be  on  the  n 
ket   in   mid-January   in   a   varj: 
of  sizes  and  models.  A  starter 
of  liquid  markers  comes  with 
panel.  Eberhard  Faber  has  de  C; 
oped  water  soluble  and  semi-] 
manent  markers  especially  su 
to  the  new  panel. 


BUSINESS  SCRE 


K; 


Cc 


Si. 


the  CINE  Exhibition: 

:ONTINUED      FROM       PAGE       26) 

iformation  Agency,  followed  on 

:  screen. 

The  Bell  Telephone  Laborator- 
s'  unusual  film,  A  Pair  of  Para- 
5.rf5  ( made  on  a  computer ) 
arked  the  first  time  such  a  film 
is  been  honored  by  CINE.  A 
quence  from  the  art  film.  The 
orch  and  the  Torso,  created  by 
lies  Engle,  and  one  from  The 
rowing  Edge,  Empire  Photo- 
)und's  prize  winner,  were  shown 

that  order. 

The  showing  of  award-winning 
:m  sequences  included  one  from 
e  Academy  Awards'  winner  A 
ear  Towards  Tomorrow,  pro- 
iced  bv  Sun  Dial  Films  for  the 


illis  H.  Pratt,  Jr.,  of  American 
■Uplione  &  Tcligrapli  Co. (at  riglit) 
rcucs  Lahotir  Film  Fcsliial  award 
r  "S/i/i.s  and  Falh"  (produced  htj 
rlhcnon  Pictures)  from  Edwin  R. 
hn.^ton,  of  the  Canadian  Embassy. 

EO  and  from  United  Air  Lines' 
scover  America,  filmed  almost 
tircly  from  helicopters  by  Reid 

Ray  Film  Industries.  Ne.xl  .  .  . 
?  Men,  produced  by  Gemini 
oductions  for  Hughes  Aircraft; 
le  River  Boy  ( Marshal  Backlar 
d  Noel  Black)  and  The  Calypso 
•igcr.  priKluced  by  a  New  York 
ii\crsity  student.  Paul  Glickman, 
ire  the  concluding  excerpts  on 
is  evening  program. 
Alden  H.  Livingston,  president 
CINE,  was  joined  by  past  presi- 
nts  Stanley  Mcintosh,  John 
ory  and  Willis  H.  Pratt,  Jr.  in 
escnting  the  foreign  diplomats 
hosts  for  the  international 
'ards  ceremony.  Peter  Cott 
rvcd  as  master  of  ceremonies 
"  the  Exhibition  of  Films  of 
erit. 

General  chairman  of  the  awards 
opram  this  year  was  Brig.  Gen- 
al  W  illard  Webb  (ret)  who  serv- 

in  that  capacity  for  one  of  the 
Dst  successful  events  in  the  his- 
ry  of  this  voluntary  organization, 
nics  H.  Culver,  managing  direc- 
r  of  CINE,  was  the  hard-working 
nan  behind  the  scenes"  aided  by 
argaret     Chilcutt     and     Janice 


Chrabas  of  CINE's  permanent 
staff  in  its  Washington  headquar- 
ters office.  • 

*      *      * 

W.  T,  Grant  Slidefilm  Spurs 
Employees  on  Charge  Accounts 

•'  Charge  account  customers  arc 
more  loyal  customers.  They  buy 
more,  and  buy  more  frequently. 
W.  T.  Grant  Company  wants  as 
many  of  them  as  it  can  get  for  its 
nationwide  chain  of  1250  stores, 
and  is  using  a  new  film  to  en- 
courage employees  to  help  "sell" 
the  opening  of  new  charge  ac- 
counts. 

Called  Spin  for  a  Win.  the  15- 
minute  sound  slidelilm  likens  this 
kind  of  sales  effort  to  playing  a 
Las  Vegas  roulette  wheel — "the 
more  you  try,  the  more  chance 
you  have  to  get  a  winner — espe- 
cially when  the  bets  cost  nothing!" 
The  film  tells  the  where's,  when's, 
why's  and  how's  of  pointing  out 
to  customers  the  advantages  of  a 
charge  account.  And  says  that  if 
you  make  the  right  presentation — 
even  if  they  don't  open  the  account 
today — they  may  come  back  and 
do  it  tomorrow. 

Spin  for  a  Win  is  the  105th  in 
a  series  of  training  films  made  for 
the  W.  T.  Grant  Company  by 
Seymour  Zweibel  Productions,  of 
New  York,  with  Susan  Wayne 
producing  and  directing.  The 
series,  which  began  in  1954,  is 
considered  to  be  one  of  the  most 
successful  in  the  retail  merchandis- 
ing industry.  • 


INTRODUCING  THE  NEW  DUKANE 

Commander 


DuKane 


BE  IN  COMMAND 
OF  YOUR  SALES 
PRESENTATIONS 


,  .  .  a  new  port- 
able, battery  oper- 
ated, tape  sound 
filmstrip  projector 
that  will  enable 
you  to  tell  your 
story  any  place  at 
any  time — accu- 
rately and  con- 
vincingly. 

CALL  OR  WRITE  US 

FOR   MORE 

INFORMATION 


DUKANE  CORPORATION 

AUDIO   VISUAL   DIVISION 

DEPT.  BS.127A  sr.  CHARLES.  ILLINOIS  60174 

PHONE    584-2300 


The  industry's  "book  of  the  year"  —  our  18th  Annual  Production  Review 
issue  —  begins  this  publication's  30th  Anniversary  Year  in  mid-February, 
Listing  invitations  to  all  eligible  producers  and  distributors  will  be  in  the 
mails  immediately  alter  January  2nd.  It's  the  big  one  for  the  entire  field! 


•  Complete  producers  services 

^  Complete  16/35  mm 
laboratory  services 

•  Editing— Titling 

•  Animation  — Graphic  arts 

•  Studio  soundrecording 

•  VTR  transfer 


REELA  FILM 
LABORATORIES,  INC. 

A  DIVISION  OF  WOWETCO  ENTERPRISES   INC 

65NW.  Third  St.  Miami,  ria,  33128 

Ptione  1305)3772611 

381  Park  Avenue  Soutti 

New  York.N.Y.  10016  PI)one:  (212)586-7650 

WRITE  FOR  FREE  CATUOC 


UMBER  8  .  VOI.l  MK  28 


(3 


The  good  old  days 
sound   better  now! 

At  RPL.  the  good  NEW  days  are  here! 
Spacious,  fully-equipped  studios  and 
control  rooms,  experienced  engineers, 
every  conceivable  facility  for  highest- 
quality  professional  sound  recording 
on  film,  tape  and  disc.  When  you  re- 
cord at  RPL.  everything  sounds  betterl 
Write  or  phone  for  rates  and  full  infor- 
mation, without  obligation. 

Sound  Ideas  from 

RECORDED  PUBLICATIONS  LABORATORIES 
15D8  Pierce  Avenue,  Cainden,  N.  J.  08105 


RF 


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Specialists  in  the  Science  of 

FILM  REJUVENATION 

FOR  16JVIM  AND  35  MM 
RAPIDWELD  Process  includes   treatment  for: 

•  Dirt  •  Abrasions 

•  Scratch  Removal    •  "Rain" 

8MM  SERVICES  NOW  AVAllABLE. 

Send  for  free  Brochure, 
"FACTS  ON  FILM  CARE". 

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^tTECHNiaUE.  INC. 

37-02  27  ST.,L.  I.  C.I,  N.  r.     ^         f,.^      i 
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For   product   quolity:    it's   in    Business   Screen 


BETTER  MANAGEMEINT  THROUGH 
AUDIOVISUAL    COMMUNICATION: 

(CONTINUED   FROM   THE    PRECEDING    PAGE    22) 

this     lower-cost     standardization     ultimately 
through  forces  of  international  competition. 

As  I  look  out  upon  this  audience,  now  dom- 
inated by  16mm  experience,  I  wonder  how 
many  here  can  recall  how  35mm  dominated 
the  scene  twenty  years  ago.  8mm  sound  was 
hardly  considered  feasible  and  only  35mm 
operators  were  considered  to  be  "profes- 
sionals." 

I  am  reminded  of  Max  Planck,  who  helped 
revolutionize  physics.  He  observed  that  "a 
new  truth  does  not  triumph  by  convincing  its 
opponents  and  making  them  see  the  light. 
but  rather  because  its  opponents  eventually 
die  and  a  new  generation  grows  up  that  is 
familiar  with  it."  So  let  it  be  said  once  again  — 
there  is  no  such  thing  in  reality  as  the  status 
quo. 

Rewards  of  Innovation  and  Invention 

Consequently,  the  race  in  which  we  are  in- 
volved is  fascinating,  often  exhausting,  but 
fully  rewarding  with  innovation  and  invention 
for  the  mind  that  stays  young.  In  the  film  pro- 
fession you  see  first  hand  new  ideas  as  moving 
into  creation,  becoming  real,  often  exciting 
your  own  image  of  their  potential  long  before 
the  applicators  ever  get  around  to  exploiting 
the  idea. 

We  must  encourage  our  imagination  without 
worry  of  attribution.  We  must  always  know 
that  the  A-V  profession  is  fundamentally  a 
real,  live  dynamic  medium.  We  don't  have  to 
read  action  into  our  profession;  rather  its  ac- 
tion should  be  read  into  us,  for  that's  its  pur- 
pose. 

Unfortunately,  some  videotape  people  think 
of  16mm  motion  pictures  as  competition,  a 
threat  to  be  annihilated  or  ignored.  And  some 
16mm  people  return  the  compliment.  So  you 
can  readily  anticipate  the  reception  of  new 
8mm,  sporting  a  sound  track  and  projectual 
limitation  of  16mm  image  for  an  average  size 
audience. 

Each  Tool  Has  Role  in  Quality  Spectrum 

Actually,  each  has  its  use  and  place  in  the 
quality  spectrum.  No  one  can  deny  the  super- 
iority of  a  35mm  original,  especially  when 
reduced  to  16mm  or  perhaps  down  to  an  8mm 
print.  But  good  quality  is  found  in  16mm  ori- 
ginals and  also  internegatives  that  are  further 
reducible  to  acceptable  quality  8mm. 

You  don't  have  to  compete  in  a  film  arts 
festival  to  make  a  good  briefing  documentary. 
And  when  we  play  film  on  color  video  or  tape 
transfer  back  to  film  prints,  we  risk  a  loss  in 
color  balance  both  on  the  video  tape  original 
and  in  the  transfer  process.  Even  so,  it  is  im- 
portant that  all  staff  elements  of  the  A-V 
media  compromise  and  cooperate  to  get  out  an 
acceptable   quality   presentation. 

It  is  important  to  get  out  an  acceptable 
quality  job  —  but  also  to  get  it  out  on  time  — 
because  the  timing  of  presentations  is  related 
to  the  timini;  of  decision  processes  —  and  these 
processes  lead  to  decisions  timed  beyond  our 
control  except  as  we  can  speed  up  production 
methods   and   refine   presentation    techniques. 

The  impact  of  new  hardware  and  its  cross- 


utilization  in  producing  management  presen 
tions  provides  a  real  challenge  for  my  staff 
the  Pentagon.  We  frequently  perform  unc 
deadline  pressure  completing  visual  aids,  bri' 
ing  narratives,  TV  scripts  and  public  speech' 
We  also  provide  Hq  USAF  and  the  Secret; 
of  the  Air  Force  a  complete  range  of  prest 
tation  services,  including  critiques  of  briefin 
conference  facilities,  a  film  hbrary,  theatr 
projection  equipment  and  recorders  with  c 
erators. 

But  vital  to  the  daily  disciplines  imposed 
"quality  versus  deadlines"  is  our  constant  ui 
to  be  creative.  Fortunately  in  today's  tense  ( 
vironment,  new  ideas  are  presented  almi 
daily.  Pentagon  operations  would  be  sta 
mated  within  24  hours  without  presentatio 
When  \\  ords  Fail,  Tr>-  A-V  Creativity' 

Creativity  discretely  expressed  in  A 
terms  can  often  make  your  point  in  a  comp. 
presentation  where  words  alone  might  f; 
It's  a  bit  illusive,  however,  when  you  try 
document  it.  Somewhat  like  the  song  "On 
Clear  Day  "  —  you  can  see  forever  more. 

Now,  as  to  the  future  of  audio-visual  co 
munication  for  management,  I  am  certain  tl 
creativity  —  as  a  high-value,  by-product 
imagination  —  will  continue  to  get  high  le 
attention,  if  not  full  acceptance.  But  if  ; 
ceptance  fails  for  you,  do  not  be  discourag' 
The  U.S.  Patent  Office  reflected  public  op 
ion  of  the  airplane  in  1903  by  refusing  to  e\ 
consider  such  absurd  ideas.  Forty  years  la 
the  Smithsonian  Institute  gave  full  credit 
the  Wright  Brothers  for  bringing  powei 
flight  to  man. 

Take  Note  of  History's  Changed  Course 

As  for  me,  1  cannot  —  even  on  a  clear  c 
—  see  forever  more.  Rather  I  will  simply  si 
gest  that  you  take  note  of  history.  History  1 
recently  and  radically  reversed  itself.  1 
future  depends  on  the  present.  The  "here  z 
now"  generation  have  a  point.  We  can  deso 
or  build  on  a  grand  NEW  scale.  Our  ma 
problem  and  challenge  is  to  keep  abreast: 
today's  operating  alternatives  and  goal-orien' 
employees  as  new  concepts  and  gadgets  c 
cade  upon  the  scene.  In  historic  perspect 
here  is  what  has  happened: 

Scholars  tell  us  "man,  as  a  social  anim 
was  recognizable  back  in  the  Stone  Age,  gi 


The  operation  was 

success. ..but  the  patient  dii 

You,  too,  can  lose  "patients"  through  soi 
small  detail . . .  such  as  titles  not  up  to  t 
standard  of  the  rest  of  your  production. 
Guard  against  loss  of  clients  by  protect! 
your  large  Investment  in  time  and  mon 
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le  audio-visvial  field.  He  is  dealiiiL' witli  top 
seeiitives  in  major  corporations  ami  knows 
loiifrh  about  audio-visual  production  to 
aiislate  their  problems  into  solutions.  His 
jecialty  is  sellin<r  but  he  mi^ht  also  be 
imiliar  with  scriptin<r  or  storyboardin-r  or 
rnduction.  He  may  be  working  for  a  lar-re 
roducer  now  and  wish  to  move  to  a  smaller 
roducer  in  order  to  share  in  the  profits  ami 
lallenfres  of  a  ?rowin<;  firm,  or  he  is  work- 
tor  a  small  producer  and  feels  his  talent 
julil  be  put  to  better  use  with  another 
jnipany. 

1.  If  you  can  sell  audio-visual  shows 
from  a  sinpfle  screen  to  multi-screen 
productions 

2.  If  you  can  deal  with  top  manage- 
ment in  top  corporations 

3.  If  you  know  the  difference  between 
an  executive  speech  and  a  four  day 
sales  meetinfr  and  how  to  go  about 
solving  the  problems  for  both 

4.  If  you  are  interested  in  joining  a  de- 
sign firm  specializing  in  audio-visual 
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BKTTER  MAN.4GEMENT  THROUGH 
Al'DI<)MSU.\L     CO.M.MUMCATION: 


erally  dated  at  about  100,000  years  ago." 
His  technology  improved  slowly  for  some  80,- 
000  years  until  he  developed  the  Mark-1  war 
club.  Technological  revolutions  have  since 
occurred  at  ever-shortening  intervals.  Techno- 
logical revolutions  are  the  fast,  sometimes  un- 
expected but  always  radical  breakthroughs. 
In  your  lifetime  you  have  witnessed  and  lived 
more  technological  and  social  change  than  all 
generations  before  you. 

The  Breakthrough  in  Space  Photography 

Who  among  you  saw  and  accepted  calmly 
the  recent  operational  breakthrough  in  photog- 
raphy —  the  first  color  photographs  of  the 
full  earth?  Among  my  colleagues  in  the  Penta- 
gon, where  matters  of  Vietnam  predominate 
the  scene,  it  was  viewed  without  comment. 
This  is  another  paradox  of  the  age  we  live  in. 
We  are  taking  new  breakthroughs  for  granted. 
This  one  is  credited  as  a  fall-out  or  a  by-prod- 
uct from  stabilizing  a  Defense  Department 
Gravity  Experiment  Satellite  in  near  synchron- 
ous orbit  at  18,000  miles  in  space.  The  tele- 
vision camera  that  made  the  picture  is  equipped 
with  an  ordinary  16mm  movie  lens  with  a 
22°  field  of  vision,  using  successive  vidicon 
tube  exposures  by  blue,  yellow  and  red  filters 
to  produce  the  side  benefit  of  full  color.  A 
few  years  ago  you  might  have  been  shocked 
to  see  this  reality.  Today,  your  children  take 
it  for  granted. 

In  Comparative  Time,  We're  Minutes  Old 

We  must  now  collapse  the  time  scale  in  order 
to  anticipate  the  future  in  audio-visual  com- 
munications. If  we  take  the  old  stone  age  as 
the  beginning  of  human  history,  and  think  of 
it  as  a  single  day,  we  can  see  the  "here  and 
now"  accelerating  pace  of  our  technological 
progress  more  clearly.  If  the  cave  man  started 
chipping  stone  just  24  hours  ago,  we  find  that 
the  Christian  era  is  now  just  29  minutes  old. 
The  industrial  Revolution  began  four  minutes 
ago.  Jet-powered  planes  are  now  25  seconds 
old  and  we  have  "endured"  the  space  age  less 
than  IS  seconds.  • 

(Excerpted  from  Col.  Stokes'  IFPA  Conference  address) 


SUPER-8 

rinni  or  IGiniii  Tft^viie 

DUPLICATES 


Finest-Quality    Kodachrome 
COLOR  or  B.   &  W. 

raOKSSIONALS:  W«  jr«  SfxcUliili  in 
^n\rr\  to  t*mm  Blow-Upi.  *  3Snim  Or  Umm 
to  imm  or  Sup«f-6  R«ductioni  ^  A  ft  B 
Rott  Printing,  it  8fnm  1  I6#nm  E^itmdn  Inttr- 
i>«qi.  if  Bfnrn  A  )6mm  E^^tm^n  Color  R*l*di« 
Printt.  #  8  A  W  RvvcrMl  Dup«t.  it  Oup  N*gi. 
«  B  t  W  Poiitiva  ><li<ia  Print!  1,  Sirtgia 
Bmm    Printing.    ^    Soundtlriping.   Splicing,    Etc. 

*  *       * 

>^    FAST  SERVICE  on  Moil-Orders. 
i'    Finest  QUALITY  Work. 
V   Guaranteed  SATISFACTION! 

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5«n<)  tor   our    lal.if    PROFESSIONAl    Pric.-Liil 
w    •»   Dor'    S 


^0^V«w 


VAtlEr  film  lABS. 


1704  W.  OLIVE  Ax.,  lUllANK,  CAIIF  VISOS 


mr/CO 


0f^ 


V  ^{ya^/f{UO 


^<< 


1  be  objectives  of  Comprebensive  Service 
Corporation  are.  as  tbe  name  implies,  to 
render  (he  most  comprehensive  and 
satisfying  service,  with  complete  under- 
standing uf  the  needs  of  all  who  require 
motion  picture  equipment,  accessories  and 
supplies. 

We  point  with  pride  to  our  long  list  of 
large  and  small  customtfrs  all  over  the 
world,  who  have  been  coming  tu  us.  again 
and  again,  over  the  many  years.  Our  ever 
expanding  business  is  proof  of  their  con- 
fidence in  the  quality  of  our  products,  our 
dependability    and    expert    knowledge. 

COMPREHENSIVE  SERVICE 

NEW  YORK  .  HOLLYWOOD 
10023       90038 


a  color  movie 
from  a  film  strip? 


ZOOIVTS 


artfSilmclinsi 
&  products 
SYiicliroiiizeil 
to  voice,  iiiiisic, 
soiiiiil  effects  i 


IMBER  8  .  VOLUME  28 


C5 


SUPER-8   TODAY:   GALE 


(CONTINUED      FROM      PAGE       14) 

hooves  all  interested  film  people 
to  expedite  the  realization  of  a 
truly  practical  cartridge  film  sys- 
tem. 

Just  as  importantly,  if  1  can  use 
the  comments  of  a  majority  of  the 
people  I  spoke  with,  why  doesn't 
Eastman  at  least  provide  an  opti- 
cal reproduction  capability  on  its 
projectors  too.  But  it  is  at  this 
point  one  gets  the  greatest  objec- 
tion, for  the  current  market  seems 
to  support  both  magnetic  and  op- 
tical systems  and  a  variety  of  car- 
tridge design. 
Industry  Has  "'Short-Term"  Need 

The  industrialists  especially  are 
easy  to  convince  that  you  can  buy 
any  projection  system  and  get  film 
conformed  to  it  just  as  long  as  it 
fills  a  specific  short-term  indust- 
rial need.  As  we  have  mentioned 
before,  there  are  many  excellent 
projectors  on  the  market,  and  they 
are  all  selling  their  equipment  rely- 
ing on  this  basic  philosophy. 

But  who  is  doing  anything  to 
please  the  educator?  There  are 
many  companies  (including  East- 
man) and  people  making  strenu- 
ous efforts  to  facilitate  the  use  of 
film  and  audio  visuals  in  educa- 
tional programs,  but  1  believe  that 
Technicolor  has  come  closest  to 
providing  the  ideal  projector  for 
Super  8mm  sound  reproduction. 

Fairehild  Offers  Both  Formats 

I  think  Nat  Myers  at  Fairehild 
fairly  stated  his  company's  posi- 
tion, .  .  .  "Both  formats  (regular 
and  Super  8mm)  will  be  around 
for  a  long  time  to  come.  We  ex- 
pect our  1968  volume  in  Standard 
8  to  exceed  our  volume  in  Super  8 
by  a  fairly  large  margin.  We  have, 
however,  made  the  Super  8  version 
available  because  we  believe  that 
supplies  of  pre-striped  stock  and 
availability  of  laboratory  facilities 
will  begin  to  be  'adequate'  by  the 
end  of  the  year,  and  because  some 
of  our  potential  customers  would 
continue  to  delay  the  placement  of 
orders  if  we  could  not  assure  them 
of   Super    8    format    availability." 

I  think  the  one  thing  most  critics 
(including  myself)  in  this  industry 
forget  is  that  in  order  to  remain 
in  business  and  make  a  profit,  one 
must  offer  a  product  (hardware 
or  software)  that  is  needed  now 
by  their  customers.  It  won't  do 
any  good  to  have  the  hardware 
manufacturers  band  together  with 
the  theoreticians  to  make  a  system 
that  will  sell  10-15  years  from 
now.  They  must  make  a  profit 
now,  and  the  existing  market  now. 


unfortunately,  calls  for  varied  hard- 
ware and  software.  So  let's  not 
totally  blame  the  manufacturers, 
they're  only  jockeying  for  com- 
petitive positions  within  a  fledgling, 
unsettled  market.  However,  there 
still  is  a  need  for  getting  together. 

\iewpoints  of  Film  Distributors 

The  major  film  distributors  have 
their  own  feelings  about  the  Super 
8mm  market. 

Wilbur  S.  Edwards,  Executive 
Vice  President  of  Encyclopaedia 
Britannica  Educational  Corpora- 
tion, while  addressing  his  friends 
in  education  during  the  recent 
DAVl  Convention  in  Atlantic  City, 
stated  EB's  position  this  way: 
"When,  and  if,  you  as  educators, 
feel  you  have  available  a  sufficient 
number  of  8mm  sound  projectors 
from  enough  manufacturers  to 
meet  your  needs  and  to  buy  under 
competitive  conditions,  you  can  be 
sure  that  the  .  .  .  materials  vou 
have  used  .  .  .  will  be  available  in 
8mm  sound." 

Henry  Kakahashi  of  the  Inter- 
national Film  Bureau  summarizes 
his  Company's  position  by  saying 
that  they  too  are  going  to  ride 
along  with  the  market  and  not  push 
it  one  way  or  the  other.  They  will 
not  actively  promote  either  the 
magnetic  or  optical/cartridge  load 
system. 

Ellsworth  C.  Dent  of  Coronet 
explained  his  Company's  position 
with  these  words,  "We  are  going 
to  ride  with  the  market."  He 
doesn't  believe  Super  8mm  sound 
film  market  will  make  great  ad- 
vances until  the  confusion  is 
cleared  up  regarding  the  numerous 
variations  of  film  format  and  pro- 
jection systems, 

.Amortizing  of  Production  Costs 

A  pattern  begins  to  develop 
when  you  talk  with  the  old  line 
distributors.  Program  material  10 
minutes  in  length  sells  for  between 
$80-95  in  Super  8mm.  These 
prices,  quite  frankly,  are  just  not 
low  enough  to  make  8mm  prints 
move.  Yet  the  distributors,  be- 
cause they  historically  amortized 
their  production  costs  over  the 
number  of  16mm  prints  they  sold, 
think  they  have  to  do  the  same 
thing  in  8mm  because,  to  their  way 
of  thinking,  8mm  is  in  competition 
with  16mm. 

This  just  isn't  so  right  now.  A 
smart  distributor  will  realize  that 
8mm  is  a  separate  medium,  not 
affecting  16mm  sales  at  all.  If 
this  be  the  case,  why  not  sell  exist- 
ing library  material  in  8mm  at  a 
reduced  price  so  it  will  be  attractive 


to  the  educational  customer;  in  this 
manner,  the  distributor  will  then 
get  a  profit  from  a  new  market  he 
is  helping  to  create  without  hurting 
to  any  appreciable  degree  his  pre- 
sent sales  in  16mra. 

They  11  Meet  Demand  of  Market 

However,  once  practical  systems 
are  devised  and  educators  and 
publishers  "join  the  team",  the 
educational  film  production  com- 
panies will  be  glad  to  package  their 
product  in  any  form  the  market 
will  use.  Publishers  have  their  own 
distribution  network  and  will  have 
no  difficulty  in  making  the  neces- 
sary contacts  among  educational 
customers.  It  will  then  be  entirely 
conceivable  that  some  form  of 
Super  8mm  product  will  eventually 
replace  much  of  the  present  1 6mm 
in  these  educational  applications. 
Ealing  Active  in  8mm  "Loops" 

One  very  smart  distributor  is 
Ealing  Corporation  in  Cambridge. 
Mass.  My  meeting  with  them  was 
quite  revealing.  George  Howard 
says  they  control  a  large  percentage 
of  the  existing  8mm  loop  market 
.  .  .  and  there  is  not  enough  lab 
capacity  now  to  handle  all  of 
Ealing's  requirements.  Ealing  ex- 
pects they  will  be  almost  entirely  in 
Super  8mm  in  the  near  future. 
From  their  vantage  point,  Ealing 
is  looking  to  Super  8mm  as  an 
answer  to  a  new  market.  They  be- 
lieve that  8mm  will  not  compete 
with  1 6mm  but  be  a  separate  med- 
ium .  .  .  designed  to  provide  school 
systems  with  new  materials  to  help 
the  "teacher-pupil"  relationships 
spoken  of  earlier.  Mr.  Howard  also 
believes  that  Super  8mm  will  ulti- 
mately have  to  go  optical. 

Three  Phases  for  Smm  Sound  .  .  . 

Al  Rosenberg  at  McGraw  Hill 
has  another  way  of  explaining  what 
will  happen.  "We  hope  to  develop 
the  Smm  optical  sound  market  so 
that  in  a  few  years  when  a  good 
low-cost  cartridge  or  magazine  pro- 
jector becomes  available,  the  mar- 
ket will  be  there.  By  that  time,  the 
field  should  be  purchasing  15  or 
20  times  as  many  prints  as  it  is  do- 
ing now.  The  purpose  of  McGraw 
Hills'  program  is  to  develop  an 
audio-visual  market  comparable  to 
the  text-book  market.  We  feel  this 
is  going  to  take  a  number  of  years, 
but  to  quote  a  prominent  educator 
in  the  far  West:  Phase  One  of  Smm 
with  sound  was  experimental. 
Phase  Two  is  now  at  hand  —  the 
transitional  stage.  During  this 
period  the  schools  will  discover 
the  unique  contributions  of  Smm 
—  not  as  a  replacement  for  1 6mm 
but  as  an  additional  resource.  This 
transitional  period  might  take  a 
minimum    of    five    years.    Phase 


Three  will  be  the  major  conversion, 
to  Smm". 

Key  Forces  Need  to  Cooperate 

We  see,  then,  that  the  confusion^ 
in  the  equipment  manufacturing 
industry  has  not  helped  the  dis- 
tributors —  and  the  distributors 
(with  the  exception  of  McGraw 
Hill  and  Ealing)  have  not  helped 
the  equipment  manufacturers  .  .  . 
so  the  whole  market  has  been  pro- 
gressing at  a  snail's  pace,  and  will 
continue  to  do  so  until  the  dis- 
tributors decide  to  sell  Super  Smm 
prints  with  optical  tracks  at  a  rea- 
sonable price;  then  the  equipment 
manufacturers  will  be  forced  to 
produce  compatible  optical  read- 
out Super  Smm  projectors  .  .  . 
hopefully  with  a  compatible  cart- 
ridge. 

Labs  Process  Customer's  Work 

The  only  fellows  we  haven't 
brought  into  the  picture  yet  have 
been  the  labs.  Compared  to  East- 
man Kodak,  the  labs  have  rela- 
tively little  to  say  about  which 
system  (magnetic  or  optical)  wil; 
prevail.  They  fervently  hope  it  will 
be  optical,  but  they  realize  East- 
man's  presence. 

So  Calvin  is  printing  both  ways 
Bill  Hedden,  Vice  President  o) 
Calvin  explained  it  this  way,  "We 
just  can't  comment  on  the  enthusi- 
astic predictions  for  large  prim 
orders  in  the  future.  Admittedly 
we  would  like  to  have  all  lO.OOC 
print  orders.  Maybe  these  wil 
come  with  time,  however  we  ari 
sure  that  there  will  be  5,  50,  10( 
print  orders  just  like  in  16mm.  Wt 
do  not  expect  the  price  economic- 
on  these  quantities  to  be  the  sami 
as  the  10,000  print  variety.  It 
fact,  we  cannot  see  the  economie: 
in  Smm  from  printing  price  sav- 
ings, large  orders  or  small.  We  fee 
the  advantages  of  Smm  are  mon 
going  to  be  from  increased  utiliza 
tion  through  cartridge  loads,  ligh 
weight  projectors,  new  film  typi 
usage,  rather  than  from  the  econ 
omies  of  big  savings  in  print  price  ' 

The  Gutenberg  age  of  Smm  filn 
is  at  least  10  years  away,  and  it' 
going  to  take  a  lot  of  realistic  co 
operation  on  the  part  of  Eastman 
labs,  producers,  distributors  am 
users  to  standardize  the  medium 

Then  let  the  film  manufacturers 
distributors,  equipment  manufac 
turers,  labs,  and  producers  mak 
Super  Smm  under  the  standard  . . 
and  let  them  battle  in  a  free  ecod 
omy  for  their  share  of  the  market 
In  this  way.  industry,  education 
government  and  the  taxpaye 
would  benefit.  This  seems  the  onl 
way  to  settle  a  situation  that  (L 
my  judgment)  has  developed  ou 
of  hand  in  this  medium.  • 


^Te  md 


efe  mt 


when  it's  processed  by 


K/L__ 


y(b\£^ 


MOVIELAB.  INC. 

Movielab  Building 

619  West  54lh  Street 

New  York.  NY.  10019 

JUdson6  0360 

Cable  MOVIELAB    Telex:  12  6785 


To  Put 


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the  M 


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Pictures 


7^  JAM  HANDY  (^^.^^^^d^;^^ 
is  set  up  to  help  you. 

NEW   YORK      •      DETROIT         •         CHICAGO       .       HOLLYWOOD 


•s 


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