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BUSINESS SCREEN
magazine • tools and techniques for audio and visual communication
17lli AnniuJ l^xxludionRoNicw
The complete 1967 buyer's guide and film/tape reference bluebook to qualified
producers of business and television films. Number 1 -Volume 28 • Two Dollars
qdbS. d 348
B964
It's never been so easy to pick
the right audience for your film.
Just pick the right coupon.
Modern gives you a lot to choose from— five effective channels of distribution
that assure exposure of your company film to the right audience. And each
one is supported by the complete merchandising service your film deserves
—year 'round promotion, monthly computerized reports, regular print
inspection and maintenance. It's the broadest, most flexible distribution
program available today, as you can see by the coupons beiovi/.
Resorts
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas, NY., N.Y. 10036
Telephone (212) 765-3100
Don't let your film take a summer vacation. Give it to Modern. We'll circulate
your prints to more than 1200 resorts from coast-to-coast. These hotels,
motels and camps play host to over 6 million film viewers every summer. And
they show a different Modern hour-long film program three to six nights a
week. If you'd like to become better acquainted with the high income families
who watch them, send for our new resort survey. Use this coupon.
NAME_
COMPANY.
ADDRESS_
CITY
Television
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas, NY. NY 10036
Telephone (212) 765-3100
Modern rates tops when it comes to putting your film on TV— and into millions
of homes. 92% of the nation's nearly 750 TV stations depend on Modern to
supply them with interesting films. Result: last year. Modern accounted for
some 40,000 television showings of sponsored films. The TV sales representa-
tives in our six regional offices deserve a lot of the credit. If you want to see
your film on TV, you're reading the right coupon.
NAME_
COMPANY.
ADDRESS_
CITY
Community
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas. NY. N.Y 10036
Telephone (212) 765 3100
Thousands of local clubs, churches, business and professional groups, schools
and colleges use sponsored films. Proof: Modern makes more than one million
bookings for community groups every year. And our year-'round promotion
program (including 3 million mailing pieces) adds over 25,000 new user
groups annually. Our network of 33 film libraries, strategically located in major
U.S. and Canadian cities, keeps film circulating quickly from one group to the
next. And you'll get more details just as quickly, when you clip this coupon.
NAME
COMPANY.
ADDRESS_
CITY^
Airports
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas. N.Y. N.Y 10036
Telephone (212) 765-3100
Show your film to thousands of hard-to-reach business executives and pro-
fessional people via Modern's Skyport Cinema program. The free movie
lounges we maintain at major airports exhibit sponsored films 10 hours a day
to waiting air travelers. Surveys show that most of these viewers work in man-
agement, sales, advertising, and engineering. And they watch Skyport Cinema
an average of 65 minutes each. Sound like the important people you want
looking at your film? Then this coupon is for you.
NAME.
COMPANY.
ADDRESS_
CITY
Theatres
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas, N.Y, N.Y 10036
Telephone (212) 765-3100
What's playing at the movies? Your film can be, through Modern. Many of the
nation's 18,000 motion picture theatres and drive-ins show short, interesting
sponsored films as part of their regular programs. Modern services these thea-
tres via film libraries in the 32 designated theatrical film exchange cities. Your
film is booked for the companion feature's complete run— an average of five
showings per booking, if you think you've got a hit, send us this coupon.
NAME.
:j l.
COMPANY.
ADDRESS_
CITY
All Five
Modern Talking Picture Service, Inc.
1212 Ave. of the Americas. N.Y, N.Y 10036 J
Telephone (212) 765-3100
If one, or two, or three of Modern's audiences aren't enough to meet your
needs, this is the coupon to send. We'll tell you everything. How Modern helps
you to organize a balanced program. How we promote your film. How we send
you monthly computerized reports of up-to-date results. How we book, ship,
inspect and maintain your films— all at surprisingly low cost. If you're planning
to make a company film— or if you believe your film is not being seen in the
right places— stop reading, and start clipping. Now!
NAME
COMPANY.
ADDRESS_
CITY
Technicolor has a little
projector
with a
Magi-Cartridge"^ that shows
movies instantly
and never, never
needs rewinding.*
It's small and handy.
There's a big bright light.'
Small cost too!
*
"Snap the Magi-Carlndge'" into the projector
and turn it on Technicolor Super 8 instant
movies are that easy and that last'
'Model 810 Super 8 projector has a super
brilliant lamp. Handles large groups just like
16 mm. Lamp-saver switch increases lite.
■Quick and handy cartridge loading, instant
set-up. no rewinding or threading to interfere
with salesman's closing.
Your own sales fiinn in full color assures a perfect presentation
every time. Technicolor's cartridge loading instant movie
projector makes it easy to put that presentation on every prospect's
desk, and they're priced low enough that every salesman can have one.
Film production costs no more than a color brochure. You can even
shoot your own product demonstration film. Like to know more?
Send for your copy of Sales Maker News by filling out the coupon.
Technicolor
C O FR RO R/\"TI O N
COtVIMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive, Costa IVtesa. Calil 92627
Technicolor Is a rigltlartd lrad«mark
SEND FOR FREE BOOKLET
Please rush me FREE Technicolor Sales Maker
News booklet Well send big information-packed
Case History File to you! BS-27
.ZIP.
What's up at IVPO ?
Plenty.
Here's a quick preview report
on sponsored films produced by MPO
during our fiscal year 1966.
Projects: 53 sponsored motion pictures
Length: from 6 minutes to one-and-a-half hours
Film Objectives: public relations, sales promotion, sales training, dealer & distributor
communications, education
Film Costs: $3800 to $275,000
Clients: Major — and some not so major — corporations and organizations all across the country.
MPO is the studio to come to for all your sponsored films — regardless of budget, location,
or degree of complexity (or simplicity).
For a proposal from MPO or a discussion of your A-V problems, call Gus Eisenmann at TN 7-8200.
MPO Productions. Inc.. 222 East 44 Street. New York. N.Y. 10017, Also in Cfiicago. Detroit. Hollywood.
BUSINESS SCREEN • 1967
ALL ROADS LEAD TO
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MECCA FILM LABORATORIES CORPORATION. Film C«nt«r Buildltfg, 630 Ninth Av«nu«, New York. Naw York 10036 • Phon«i 212*CO S-7e7«
I7lh PRODUCTION REVILW
mt
TN THE BEGINNING, man sought lo commu-
■'• nicate b) inscribing the world around him
upon the cave walls, gave us the heritage of his
times in Egypt's tombs and illuminated his beliefs
on monastic scrolls. As printing came, so did
enlightened ages and the common man won meas-
ures of freedom through knowledge.
A generous providence has now placed in our
hands an abundance of tools and techniques
through which we may share social and techno-
logical progress. A smaller world is beneath those
communication satellites and continents only hours
apart by flight. But ignorance as well as dicta-
torial fiat governs millions on this globe and there
is the example of Red Guards running rampant in
the streets of China where the seeds of knowledge
were early planted.
Let this prologue to another Production Review
speak for ideas, first and foremost. Ours is the
trade of communication, a mingling of the arts
and science. This 17th Annual compendium of the
creative, of craftsmanship and experience brings
all kinds of skills into focus, throughout this land
and abroad. The emphasis here is on the data
educators call "software" and this is the stuff
learning and understanding is made of. There is
a growing plentitude of "hardware" now available
and dimensions of screens span everyman's 8mm
to larger-than-life 70mm images.
But film Ls only material and projectors only
machines until both carry ideas into men's minds.
Number 1
Volume 28
BUSINESS SCREEN
&oo/* and ^ec/mi^ueA f^ 'i^o*n*n€t*tica/uttt
A Preview of 17th Annual Production Review Features
A Commentary on This Year's Film Awards Programs 14
National and International Awards Competition for Business Films 23
Professional Organizations Serving Business cS: Industrial Film Users 37
lEducational and Scientific Organizations in the Audiovisual Field 38
International Trade Groups of Film Producers and Laboratories 46
National & International Distributors of the Sponsored Film 53
Audiovisual Programs Within the United States Government, begin on 65
Expo 67 Preview: Canadian Kodak Features The Wonder of Photography . . 87
The Production Review Listing of Specializing Film Writers, begin on 93
Achievement in 66; The Year's Films, Technology and Audiences 115
An "Open Forum" for the Industry's Film Writers
Don't Let Your Scriptwriter Get Away! by Lowry Coe 103
Some Notes on the Pursuit of Excellence, by Don Fri field 103
On Limiting Your Writer's Creativity, by Paul Jensen 104
The Perfect Film, a hope expressed by Benjamin S. Walker 104
Put Another Sandbag on the Levee, Irving, by John Tatge 1 06
These Fundamentals Can Help Get Results! by Ray T. Sperry 107
Whatever Happened to the "Roaring Road"? asks Byron Morgan 107
The Film Writer Is At His Best . . . When, by Harry Preston 108
Idea: A Film Series to Help Our Cities, by William D. Ellis 110
Getting More Benefits Out of the Writer, by Alexander Klein 112
Criteria for the Successful Film Script, by John Bancroft 200
The 1 7th Annual Listing of Specializing Producers
Preface: The Film Buyer's Key to Results in the Medium 129
Alphabetical Index to the Producer Listing Section, begin on page 130
A Geographical Index to Producers in the U. S. and Canada 131
1967 Listings of Specializing Film/Tape Producers, begin on page 133
Business Screen International: Listings of Producers Abroad 189
Representatives of the Film Manufacturers in the United States 199
An Index to Advertisers in This 1 7th Annual Production Review 220
Plus: The National Directory Of .Aldtovisl al Dealers
Issue One, Volume Twenty-Eight of Business Screen Mogazine, published March, 1967. Issued 8 times
onnually at six-week intervals ot 7064 Sheridan Rd., Chicago, III. 60626 by Business Screen Magazines.
Inc. Phone BRiargate 4-8234-5. O, H. Coelln. Editor and Publisher. In New York: Robert Seymour, Eostern
Monoger, 250 V^. 57th St., Phones; Circle 5-2969, JUdson 2-1957. In Los Angeles: H. I. Mitchell, 1450
Lorain Road. San Morino, Calif. Phone; Cumberland 3-4394. Subscription S3 00 a year, S5,0O two years
(domestic; $4,00 and $7,00 foreign. Second class postage paid at Chicago. Illinois and at additional
mailing office. Entire contents copyrighted 1967 by Business Screen Mogozines, Inc. Trademark registered
U.S. Patent Office. Address oil editoriol and subscription inquiries to the Chicago office of publication
BUSINESS SCREEN • 1967
69 «5b BC tm"''''^''
Niles and the live business show
(Moving the message from boredom to excitement)
The live business show can be the difference between boredom and
excitement.
In putting your message across.
For example. Meadowgold (division of Beatrice Foods, Inc.) used
a Niles produced show at a January, 1967 national sales meeting
(photo top right I to excite 1,.500 of its sales personnel about new
and existing products and programs. The show was an intercoupling
of skits, speeches and slides, all of which were Niles produced and
directed.
For IGA ( Independent Grocers Alliance ). Niles produced an actual
book musical comedy show (photo top lefti, complete with original
music to stimulate enthusiasm among .5.000 dealers, and to show
them why it's profitable to bepart of the IGA team. The show played
three days in October. 1966 at Chicago's Arie Crown Theatre.
For General Electric. Niles produced a clever show (photo bottom
right , with only three cast members, that played to its general
purpose control salesmen at meetings in Chicago. Philadelphia,
Atlanta. Dallas and San Francisco, in February, 1967.
For these three shows and many others. Niles handled the writing,
the costuming, the sets, the original music, the lighting, and all the
other elements that go into a live business show.
And that includes writing executive speeches and coaching the
speakers.
And, where called for, slides, filmstrips and motion pictures.
The Niles organization offers you a total communications service.
And means it.
MOTION PICTURES FOR THEATRE. TELEVISION AND INDUSTRY . ANIMATION • TV COM-
MERCIALS & SHOWS • SOL'ND FILMSTRIPS . RADIO COMMERCIALS & SHOWS • BUSINESS
THCATHE • SALES MEETINGS • COLLATERALS • "PACKAGED" COMMUNICATIONS
Fred A. Niles Communications Centers, Inc
IN CHICAGO: 1058 W. Washington Blvtj. 312-738-4181
IN NEW YORK: 108 West End Ave. 212-787-8770
IN HOLLYWOOD: 5545 Sunset Blvd. 213-462-731 1
17lh PROULtllON KKVIKW
ftttabuofj 'FbMiy
Television sold the kids.
Moviematic sold the dealers.
When Pillsbury* came out with a new powdered drink,
they had to come up with a way to tell dealers about it.
And what better way, they thought, than to show
dealers the actual commercials that kids would see on
network television? The kids, in turn, would do a "selling
job" on Mom.
So Pillsbury equipped their representatives with portable
Kalart/Victor 16mm Moviematic Repeater Projectors, and
dealers pre-viewed the commercials; in color, and with
sound.
How about what you're selling? Moviematic will help
sell it better. Applications? Sales training programs, exhib-
its, display use, at point-of-purchase sales . . . you name it.
If you'd like to find out more about Moviematic, and
about how you can buy it or lease it, look up your nearest
Kalart/Victor dealer. Or write Kalart/Victor, Dept.
M-37. Plainville. Conn. 06062
right off the newsreel
Nallonal A-V Convention Theme:
"The Challenge (o Communicate"
•k The theme of the 1967 National
Audio-Visual Convention and E.x-
hibit, to be held at the Palmer
House in Chicago on July 15-18, is
"The Challenge to Communicate."
According to Frank Bangs, gen-
eral chairman of the convention,
"our world has experienced a tre-
mendous explosion in both popu-
lation and knowledge, creating a
great "Challenge to Communicate"
as our theme states. The audio-
visual industry is meeting this chal-
lenge in 1967."
A larger attendance than last
year's total of 4.000 members and
guests who attended the NAVA
convention in Washington. D. C,
is expected in Chicago this year. •
;i: :|; ^
Bailey Films, Inc., Los Angeles,
Acquired by CBS/Columbia Group
" CBS has acquired Bailey Films,
Inc., of Los Angeles, producer of
educational films and filmstrips,
according to Goddard Lieberson,
president of the CBS Columbia
Group. The film company will op-
erate as a unit of CBS" Educational
Services Division under the super-
vision of Norman A. Adler, vice-
president and general manager of
that activity.
Albert Bailey, who established
the business in 1938, will continue
to direct Bailey Films as vice-pres-
ident and general manager. The
CBS Educational Services Division
was formed in June, 1966. •
Kodak Phases Out Magnetic Tape
Manufacture, Marketing in U.S.
it The Eastman Kodak Company
is phasing out its magnetic tape
business in the United States and
will close off both manufacturing
and marketing of tape in this coun-
try, including audio and instru-
mentation materials. An associate
company in France. Kodak Pathe,
will continue to manufacture and
market magnetic tapes overseas.
Magnetic striping of film by
Kodak, well received since 1952,
will not be atfeclcd. Much-needed
manufacturing space that now be-
comes available through the mag-
netic tape shut-down will be uti-
lized for film manufacturing. The
phase-out will have no significant
effect on Kodak's overall business
since the volume of tape sales was
considered relatively small. •
* * *
Film Producers Guild Appoints
Buckland Smith to Head Interfiira
/~ G. Buckland Smith has been ap-
pointed managing director of Inter-
film ( London ) Limited. Under his
auspices, this company will con-
duct the international relations of
the Film Producers Guild. His
headquarters are at Guild House,
Upper St. Martins Lane, London.
W. C. 2., England. •
Hon. Paul .M.irtin. M. P., Canada's Secretar) of State for External Affairs,
who rt'cciitly rcjfit-scntcd Itis countnj on tour of Eurojicait and Eastern bloc
nations, iias presented with an official fihn .showing highlights of his trip
by Invin Young (right), president of Dii Art Film Laboratories, Inc. at a
ceremony in Ottawa. looking on is Hoy Tash (left), newsrcel manager of
.\ssociatcd Screen hulnstries. Du .\rt's Montreal subsidiary. Tash accom-
panied the Canadian official as oiw of his official cameramen on the tour.
BUSINESS SCREEN • 1967
Another prize-winner by Audio
rings the bell for the Long Lines
Department of AT&T.
"Now You're Talking", an unusual training film
produced by Audio for the
American Telephone & Telegraph Co.,
recently won the Silver Award
at the N.Y. Film & TV Festival.
We'd be happy to arrange
a screening for you. May we?
Audio
PRODUCTIONS, INC.
630 Ninth Avenue, New York N.Y. 10036
(212) PLaza 7-0760
17lh PRODl'CTION REVIEW
P^VR
rilENON yy IMCTURES
lun.l.^" wool)
The Parthenon staff, as it embarks on t)ie making of new types of
commnnication product, to be utih'zed in new and more effective
wavs, wislies to express its sincere and heartfelt thanks to the men
and women in our sponsors" organizations who ha\e worked with
us o\er the >ears in making |jictures to wliich we can all look back
with honest satisfaction:
AMERICAN MEDICAL P.A.C.
W'vatt lor Congress
How to Stand Up
and NOT Be C:ounted
How llif Opinion Maker
Makes Opinions
AMERICAN OIL COMPANY
LoN'e That Car
Holiday lor Bands
Schooled in Safety
Shr Pnrrs Like a Kitten
Happ)' Holidays . . .
. . . Along the Potomac
. . . Anwhere in Michigan
... In the Land of Lincoln
AMERICAN PETROLEUM
INSTITUTE
Three for Tomorrow
AMERICAN TELEPHONE
& TELEGRAPH COMPANY
The Extra Step
Slips and Falls
Horizons Beyond
May 1 Help Yon?
Tools of Telephony
An Answer for Linda
Television in Education
BANK OF AMERICA
The File on Henry Rovall
THE BORDEN COMPANY
Hail the Heartv
CARNATION COMPANY
The Case of the
Bewildered Bride
MUTUAL AND UNITED
OF OMAHA
Two Cheers for Charlie
NATIONAL ASSOCIATION
OF RETAIL DRUGGISTS
Bartlett and Son
THE PLANNED PARENTHOOD
FEDERATION
Fair Chance
The C^ostlv Crowd
CONNECTICUT GENERAL
LIFE INSURANCE COMPANY
Outside That Envelope
FORD MARKETING INSTITUTE
Heavy (loing
The Hardesty Case
Love Thv Customer
GENERAL DYNAMICS
Locked On
GENERAL TELEPHONE
& ELECTRONICS CORP.
In Touch With the Future
HILTON HOTELS
A Hotel Is Born
INTERNATIONAL HARVESTER
COMPANY
Collectors' Item
Headline for Harper
Man With a Thousand Hands
KAISER ALUMINUM COMPANY
The Ne.xt Ten
Modern liasic Refractories
MERRILL LYNCH, PIERCE.
FENNER & SMITH
Good Old Sam
MOBIL OIL
Fire and the Wheel
STANDARD OIL OF INDIANA
This Is Standard Oil
U.S. INDEPENDENT
TELEPHONE ASSOCIATION
The Independent
Everyhody Has Two Jobs
THE UPJOHN COMPANY
With CJare and Concern
The Research Environment
in Industry
PARTHENON PICTURES
Cap Palmer, Executive Producer
2625 Temple Street, Los Angeles 90026
(Area 213) 385-3911
right off the
newsreel:
New York Film Producers Hold
Grand Ball: Greet New Officers
TVI hW Ol-FICIKS AND DiRtC lOUS
-^ of the Film Producers Asso-
ciation of New York were an-
nounced at the association's first
Grand Ball, held at the Plaza
Hotel in New York on March 1 1.
Elected for the 1967-S term
were Thomas J. Dunford ( Pelican
Films, Inc.), president; John Babb
(F&B/Ceco, Inc.) vice-president;
Lee Bobker (Vision Associates,
Inc.). secretary; and Morris Beh-
rend (WCD. Inc.). re-elected as
treasurer.
Mayor Receives FPA Plaque
New York's Mayor John \'
Lindsay received the FPA's Film
Award from outgoing president
Lou Mucciolo for "his magnificent
efforts toward making New York
an outstanding center for film pro-
duction." A tumultous ovation
greeted Lindsay from the capacity
crowd of over 500 attending the
ball as he accepted the handsome,
hand-wrought bronze plaque. It
was the first of its kind ever ex-
tended any individual or associa-
tion by the FPA. The award will
now become an annual event.
The Mayor was cited, according
to executive director Harold Klein,
for creating a one-stop location
shooting permit procedure which
provides greater availability of city
buildings, schools, parks, etc. and
for the agreement reached with
local craft organizations which per-
mits production of complete fea-
tures under West Coast contract
provisions.
* * *
Meet the FPA's New President
Thomas J. Dunford. new presi-
dent of the FPA, is president of
Pelican Films, Inc., a leading pro-
ducer of TV commercials and in-
dustrial films, with offices in New
York. Detroit and Hollywood. He
has played an important role in
industry activities for many years.
Joe Dunford first c;mie under
the spell of the photographic proc-
ess while an undergraduate at
Dartmouth. As a member of the
staff of the Life-format Dart-
mouth Pictorial, and its editor
in his senior year, he found him-
self so much interested in visual
I communications that he deter-
j mined to make it his career.
Dunford joined The Jam Handy
! Organization in Detroit in 1940,
shortly after graduation, as a mo-
Mayor Lindsay receives FPA award
from pant president Lou Mucciolo
at ceremonies during Grand Ball.
tion picture script writer. He con-
tinued in this post, generally
branching into production work,
on films for the Navy wartime
training program until 1943.
Active service in the Navy, still
in the training film program, fol-
lowed, until 1946, when he joined
Transfilm, Inc.. in New York, as
production manager of the slide-
film department. By 1 95 1, he was
general production manager.
Organized Pelican in 19.54
From 1951 to 1954, he was
executive vice-president of Depicto
Films, Inc., and then, with Jack
Zander, organized Pelican Films,
Inc., as an animation studio, in
1954. In 1960. the company
opened live action studios, and
has been active in almost every
phase of audio-visual communica-
tions ever since.
Outside of the office, Joe Dun-
ford lives in Manhattan, and
spends as many spare hours as he
can get sailing and skiing. He was
a member of the Dartmouth ski
team, along with Olympic cham-
pion, Dick Durrance. Durrance
preceded him by one year as edi-
tor of the Dartmouth Pictorial, is
also a film producer, and both
have cooperated on joint film pro-
jects in recent years.
Dunford has two sons, one with
the State Department in Ecuador,
Below: President-elect Joe Dun-
ford i,s eon^ratidated by FPA's
executive director Harold Klein.
BUSINESS SCREEN • 1967
GREAT ADVANCES IN FILM HISTORY- 1
No. 493,426.
T. A. EDISON.
AFFABATDS FOB EXHIBITINO FH0T00BAFB3 OF UOVINO OBJECTS. Patented Mar. 14, 1893.
i^m:
Tm-
iiiX
li
m
.^i-
The present invention relates to apparatus for using photo-
graphs which have been taken in rapid succession of an
object in motion, by means of which a single composite
picture is seen by the eye. said picture giving the impression
that the object photographed is in actual and natural
motion.
Figure 1 is a plan view of the reproducing apparatus, the
top of the inclosing case being removed. Fig. 2 is a rear
view of the apparatus, the back of the case and the motor
being removed and the frame being broken away to show
some of the parts behind it. Fig. 3 is a sectional view show-
ing the arrangement of reflector, light, film, &c.
.f-^^
These diacams and excerpts are Irom reproductions ot the original patent application in the Kemp R. Niver collection.
WHERE GREAT ADVANCES IN TODAY'S FILM INDUSTRY BECOME A REALITY
DE LUXE LABORATORIES, INC.. 850 Tenth Ave.. N.Y. 10019 (212) 247-3220. West Coast: 1418 N. Western Ave., Hollywood 90027 (213) 466-8631
GENERAL FILM LABORATORIES, Division of De Luxe Laboratories Incorporated, 1546 North Argyle, Hollywood. California 90028 (213) 462-6177
17(h PRODLt HON REVIEW
AEROSCOPE
. . a new concept
in aerial
photography ^
PRODUCERS OF AWARD-WINNING FILMS ACHIEVING RESULTS
REID H. RAY FILM INDUSTRIES, INC.
CHICAGO. ILLINOIS
208 SOUTH LA SALLE
:{j Ask to see
our UNITED AIR LINES
new films in
AEROSCOPE
ST. PAUL, MINNESOTA
2269 FORD PARKWAY
I PA ELECTS DUNFOKD:
(CONTINUED FROM PAGE EIGHT)
and the other a student at Cornell.
Joe Dunford behevcs that the
FPA will take more positive steps
this year to serve the whole film
industry, members and non-mem-
bers alike. FPA's Exeeutive Sec-
retary, Harold Klein, has recently
been in Los Angeles talking to
producers there about mutual
problems, with the idea that many
of the West Coast producers' in-
terests are beginning to merge with
those of their New York counter-
parts.
Many Interests Represented
The FPA track record is ex-
cellent, Dunford thinks, in rep-
resenting the varied interests of so
many producers, equipment sup-
pliers and service houses of wide-
ly differing size. There is a lot of
ego in the film industry, he rec-
ognizes — a constant splitting-up
and re-grouping of talent — but
FPA has managed very well to
present a stable viewpoint, and to
serve as a steadying influence on
the entire industry.
Dunford hopes the FPA will be
able to carry the favorable climate
brought about by Mayor Lind-
say's proposals to create more fea-
ture film production in New York
into the industrial and TV com-
mercial fields. While there will al-
ways be a lot of hollering back and
forth in relations between the pro-
ducers and the craft unions, ac-
tually, both sides are cooperating
very well. •
* * *
Cinema Arts & Sciences Society
Re-Elects Gindhart as President
is The Society of Cinema Arts &
Sciences, serving filmakers in the
Delaware Valley area from head-
quarters in Philadelphia, Pa., has
re-elected Charles T. Gindhart, Jr.
as its president for the 1967-68
term. Gindhart is a cinematograph-
er at WCAU-TV.
Paul A. Litecky, free-lance writ-
er and producer, is the new execu-
tive vice-president of the Society
and Donald Matticks, motion pic-
ture and television director at
WCAU-TV, was elected vice-presi-
dent for programs. Jacques Van
Vlack, Behavior Film producer at
Eastern Pennsylvania Psychiatric
Institute is secretary and Martin
Eagan, supervisor of the motion
picture division at the Naval Air
Engineering Center, Philadelphia
Naval Base, will serve as treasurer
in the year ahead.
Leon S. Rhodes heads a research
committee which is conductins a
i
!
i
)
1
Thomas ]. Dunford, president
elect of producer association
1
1
Delaware Valley Film Production
Capability Survey. The Society's
executive council has endorsed the
project, which is designed to pro-
mote film production facilities and
talent available in this area.
Sustaining members include Cal-
vin Cinequip, Inc., O. H. Hirt.
Inc., Riverside Laboratories, Tel
Ra Productions (in Philadelphia)
and WRS Motion Picture Labora-
tories of Pittsburgh. •
* * *
Costel Grozea Joins Berkey Video
as Head of Special Effects Dept.
"> Heading up the Special Effects
Department at Berkey Video Serv-
ice, Inc.. is Costel B. Grozea, a
leading authority in that field. The
firm, recently formed as one of the
Berkey companies in New York,
includes Coastal Film Services,
L + L Eastern Effects and Tech-
nical Film Laboratories.
Grozea's background includes
posts as head of special effects for
MGM. Paramount. Warners and
20th Century. He was responsible
for this work on such major fea-
tures as A Farewell to Anns. War
and Peace. Pride and Passion and
Quo Vadis.
His services will be available to
all Berkey Video clients on set or
WANTED
FILM SALESMAN,
PRODUCER-DIRECTOR
with following
Reputable growing New York
film production house offers top
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(.■xecuti\e. Will consider buv-out
of existing compan\- or contract
if practical.
Box BS-67-2A
BUSINESS SCREEN MAGAZINE
250 West 57th Street
New York, New York 10019
10
BUSINESS SCREEN • 1967
How you gonna sell 'em
down on the farm ?
ONLY ONE WAY... By using films pro-
duced by a studio which recog-
nizes that the ag market is impor-
tant enough to set up a special
division concentrating on nothing
but agricultural films, headed up
by farm experts; men who know
farmers' problems first hand, who
talk to them in their own language,
at their own level -something
farmers recognize instantly, and
appreciate. Ask to see some of our
films and see for yourself.
it^ LIVESTOCK FEEDING SYSTEMS.
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m
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1040 N. LAS PALMAS ■ HOLLYWOOD, CAL. • 469-9011
a division of CAL DUNN STUDIOS,
Ever hear of a Bacon Bin? If so. it
was probably through us. No man who
knows anything about raising hogs
can fail to become interested in this
equipment after seeing this film. It is
among the most modern, compact
and efficient yet designed. Even if you
make competitive equipment, you'll
want to study the film.
Should you want a completely off-beat
presentation, you'll enjoy "Little Nell."
Cartoon characters tell a warmly hu-
morous story to help sell hog feed;
and win awards for the producers.
VJRITE FOR YOUR COPY OF OUR MONTHLY NEWSLETTER
GKOZKA JOINS BEKKEY:
(continued from page ten)
on location, including his special
talent in creating, designing and
executing special elTccts without
building expensive sets on location.
* ;;= -*
PSA to Hold 58th Film Festival;
Accepting Sponsored Film Entries
- The Motion Picture Division of
the Photographic Society of Amer-
ica is including business-sponsored
motion pictures for awards honors
at its 3Kth Annual PSA-MPD In-
ternational Film Festival to be held
in Seattle, Washington, on August
1-5.
Entry forms may be obtained
for "Class C" entries from George
W. Cushnian, chairman, at P. O.
Box 4034, Long Beach, California
90804. Pre-screening of this com-
mercial class will be held in Los
Angeles on May 20-June 17th. •
* * *
Barton Resigns Commission Post
to Form Own Company in Florida
■ik Peter J. Barton, director of the
Motion Picture Production Depart-
ment of the Florida Development
Commission, has resigned that post
to form his own film production
company. He has established of-
fices in Miami and Tallahassee.
Florida.
Since the Development Commis-
sion's film program was established
in 1962 to service television sta-
tions throughout the world with
films on Florida subjects. Barton
has produced more than 250 short
subjects, travel and documentary
films. His latest production. Hotel
Beach I'arry. was a 10-minute sub-
ject filmed in Miami Beach to help
promote the world press premiere
of the Warner Bros, film. Hotel.
The picture is being used to pro-
mote showings of that feature. •
Going-Away Present: Peter Burton,
i riglit ) reeenllij ri signed head of
motion pictures at the Florida De-
veloinncnt Conimixsion, receives u
gold -inscribed film shipping case
from Commission chairman. C. Wil-
liam Beaufort, citing Bartons "out-
standing eimtrihution to the .state's
extcn.'iicc promotional film program.
No Change in Top Management as
Cineffects Announces Acquisition
-' Cineffects, Inc., a New York
optical and animation company
since 1939, has been acquired by
Income Properties, Inc., a public
company primarily engaged in real
estate.
There will be no change in per-
sonnel or management, with Irv-
ing Hecht continuing as president
and Robert Pittiuck and Jack
Present as vice-presidents. •
* * *
Jerry Kaufman to Pelican, N.Y.
* Jerry Kaufman has been signcti
as a director cameraman at Peli-
can Productions, New York.
Kaufman, who has directed
commercials for such advertisers
as Chemstrand. Eastman Kodak.
Radio Free Europe and Milev
Laboratories, began his motion
picture career with a background
of art, music, stage direction and
still photography. •
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12
BUSINESS SCREEN • 1967
IF YOUR SUPPLIER
CAN'T SUPPLY YOU
WITH REPLACEMENTS
CALLTHE SUPPLIER
WHO SUPPLIES
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We have the biggest
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We've been around longer
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lighting replacement parts, wouldn't it be nat- vf"-
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supplier does! Matter of fact, Charles
Ross is the best place to go for all your
lighting needs! Send for a rental rate schedule.
THE EAST'S ONLY SPECIALIST - LIGHTING, GRIP EQUIPMENT, PROPS. GENERATORS
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17lh PRODUCTION REVIEW 1-^
Freedoms Foundation Honors Filmed Media
Ge<>r!'«- W ashiiifitoii M««lals lo Coronet Films ainl Flkk-Reedy
A Commentary on This Year's Film Awards
Signifiranc-e of Awards Honors Depends on Who Judges Films;
Production Review Pages Provide Perspective on *67 Events
r'lLM Awards Pages in this IVtii
*- Annual Production Review
provide most of the festival data
sought by prospective entrants, es-
pecially of worthy business and in-
dustrial-sponsored motion pictures,
slidefilms and filmstrips.
There are some notable excep-
tions. Because we pride ourselves
on being good reporters, as well as
industry standard-bearers, there is
news in these pages of festival com-
petition in Chicago and New York
which we do not cover in these de-
tailed listings. Data on another tra-
ditional event, the San Francisco
International Film Festival, was
unavailable for coverage in these
Awards' data pages because of in-
complete dates. Sponsored by the
Greater San Francisco Chamber of
Commerce, we are sure that it will
continue to include a "Film as
Communication" section. Watch
for news in future issues.
CINE Serves Festivals Abroad
As for the international festival
scene. U. S. participation is largely
served by the tireless efforts of a
national co-ordinating group: the
Council on International Nonthe-
atrical Events. CINE jurors are
now regionally screening films for
1967 festival competition around
the world.
We emphasize in these pages
that honors received from such
notable groups as the National
Committee on Films for Safety, the
Freedoms Foundation, Farm Film
Foundation and such experienced
user groups as those who judge
films for the Columbus Film Festi-
val, the Educational Film Library
Association, the Industry Film
14
Producers and the National Visual
Presentation Association, are most
deserving of participation and of
industry support.
We Don't Play "Awards" Game
This publication has never de-
meaned its neutral position by be-
coming a promotion-minded spon-
sor of such film awards. Instead.
we serve and are served by the
groups mentioned, contributing
funds and time to work for CINE
and others. We admit to a few
misgivings — among them antipathy
toward film festivals primarily ori-
ented to theatrical entertainment
motion pictures which happen to
""include" the factual film as a
sideshow attraction. And we urge
private sponsors of film awards
programs to seek out group spon-
sorship— to engage and announce
the services of known judges be-
fore seeking entries from the field.
* * *
i; Active participation in the Eu-
ropean-sponsored International In-
dustrial Film Festivals has proven
to us that (a) the industrial film is
a medium of itself, deserving of full
and expert attention and ( b ) that
such an event can attract hundreds
of top-level sponsor executives and
has repeatedly captured the atten-
tion of press representatives from
throughout the European continent
and England to its annual events.
PRINCIPAL Awards of the Free-
doms Foundation 1 8th annual
competition for "outstanding
achievement in bringing about a
better understanding of the Ameri-
can Way of Life" were presented
on February 22nd to the Flick-
Reedy Corporation, of Bensenville,
Illinois, and to Coronet Instruc-
tional Films, of Chicago. Both re-
ceived encased George Washington
Honor Medals of the Valley Forge.
Pennsylvania organization.
The Flick-Reedy award was
given for its sponsored educational
filmstrip series. Two Worlds, which
""demonstrates the vigorous strug-
gle between freedom and commu-
nism, contrasting the ideals and
results of these divergent philoso-
phies." Coronet's honor medal, the
principal motion picture award for
1966 productions, was based on
its educational film. What Our Flag
Means. The citation noted that the
picture "instills patriotism in chil-
dren at an early age when they are
most impressionable by explaining
the significance of the American
Flag, the rules for honoring it and
the pride in being an American
citizen."
Bell System Film Is Honored
A George Washington honor
medal in the motion picture group
was also bestowed on the Bel! Tele-
phone System for Salute to Vet-
erans' Day and a similar honor
went to Prestige Productions of
Hollywood and the U. S. Depart-
ment of Defense for the film. Our
Heritage. The National Education
Program. Searcy. Ark., was cited
for Communism and Religion.
Honor certificate awards were
shared by Lockheed-Georgia Com-
pany. Marietta, Ga., and the Acad-
emy of Applied Science, Cam-
bridge, Mass., for Wings at Work:
by the Illinois Bell Telephone
Company, Chicago, 111., for the
film, Illinois Sings: and by the
Reynolds Metals Company. Rich-
mond, Va., for To Reach the
Dawn.
November Deadline for 1967
Entries for the 1967 awards, to
be presented on Washington's
Birthday. 1968. will close in No-
vember. See data in the Film
Awards Section of this .Annual
Production Review issue. •
* * *
Visual Presentation Association
to Sponsor 14th "Days of Visuals"
7r The National Visual Presenta-
tion Association will hold its 14th
annual ""Days of Visuals" on June
1 and 2 at the Statler Hilton Hotel
in New York City. Entries for that
organization's film competition will
close on May 2nd.
Awards will be given in 14 clas-
sifications with separate categories
for motion pictures and filmstrips
or sound slidefilm programs. Sub-
ject areas range from sponsored
documentary, public relations,
sports, recruitment films to profes-
sional medical and pharmaceutical
and general public welfare titles.
Travel, employee relations, train-
ing (both workers and salesmen),
industrial sales and promotion, in-
troductory presentations and con-
sumer sales and promotion are
other categories in which films and
filmstrips will be judged.
F. P. Weldon and Joseph Elkins
are co-chairmen of the NVPA
Awards Program; entry forms may
be obtained from NVPA Awards
Chairmen. 333 North Michigan
Avenue. Chicago. Illinois 60601.
The annual awards ceremonies will
be held at the Statler Hilton in
Manhattan on June I. •
* ^= *
5th Int'I Labour Film Festival at
Montreal from August 1 1 to 1 5th
tV The Fifth International Labour
Film Festival, sponsored by the
International Labour Film Insti-
tute in Brussels, Belgium, will be
held during Expo 67 in Montreal
from August II to 15 this year.
The Institute organizes a festival
of this kind every three years to
"display cinematographic works
made in the world of free labor
and to show films on social and
trade union subjects of interest to
workers' organizations." The film
festival immediately precedes the
First World Conference of the In-
ternational Confederation of Free
Trade Unions on Education in t'ne
Trade Union Movement, which
also takes place in Montreal (on
August 16-26th).
Round table discussions on the
"Role and Utilization of Audio-
Visual Aids in the Developing
Countries" will be open to the
public, as are all film showings.
Entry lists closed on February 1st.
BUSINESS SCREEN • 1967
i
TECHNICOLOR EXCELLENCE IS
NOW AVAILABLE IN SUPER 8
JO ALL PRODUCERS OF BUSINESS FILMS
During its 50 year history, Technicolor's scientists and technicians have pioneered and
introduced many processes and have received 10 Awards from the Academy of Motion
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Technicolor has many firsts in its list of accomplishments. Among them are:
The first commercially successful color motion picture system.
The first commercially successful three component color motion picture system.
The first single film color motion picture system in commercial use.
The first cartridge loading 8mm projector.
The first Technicolor Vidtronics process for color tape to color film prints.
Now the first Technicolor Super 8 Process!
Super 8 dye transfer color prints immediately available in any quantity.
Super 8 prints promptly delivered to meet industrial schedules.
Super 8 dye transfer color prints with silver optical sound tracks.
Super 8 prints with magnetic sound tracks.
Super 8 prints from your 35mm or 16mm subjects.
Super 8 color prints by direct reduction from original negatives.
Super 8 color prints by reduction from internegatives or by contact from multi-rank
internegatives.
Plus:
Technicolor perforates its Super 8 film prints after all processing-assuring you of high
quality perforations.
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IMAGE OF EXCELLENCE THROUGHOUT THE WORLD
I7lh PRODUCTION REVIEW
15
From the pioneers of rear- screen projection
Advanced audio-visual
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Britain's Industrial Film Awards for 196
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Select Best Pictures on |une 13-14
F^lNAi. Si;i,F.CTi()N of lilms which
'- will receive the British Indus-
trial Film Awards for 1967 will
be made at the Shell Centre The-
atre. Soulhbank, London. S. E. 1.
on June 13-14. In announcing the
competition, which is organized
annually under the auspices of the
Confederation of British Industry,
the executive committee of the
awards program disclosed the?c
primary objectives:
1. The program provides an op-
portunity to view industrial activ-
ities and recent progress made in
production, research and manage-
ment.
2. Films shown in competition
help explain the position of indus-
try in a free society and its attend-
ant social problems.
3. The competition stimulates
production of industrial films of
the highest standard; providing na-
tional awards for Britain's best of
this type. A special award is also
made for the film "best calculated
to promote British exports."
15 Best to Show at Lisbon
4. The final goal of the Awards
program is to select British entries
for the Eighth International Indus-
trial Film Festival, scheduled to be
held in Lisbon, Portugal, on Sep-
tember 5-10, 1967. under the aus-
pices of the Council of European
Industrial Federations.
Films completed since October
11, 1965, may be entered in the
seven principal categories of com-
petition. Juries will include execu-
tives representing principal spon-
sors and users of industrial films.
An invitation has been extended
to Britain's Federation of Special-
ized Film Associations to nominate
representatives of film production
companies to serve on these panels.
Up to 20 awards will be pre-
sented to successful entrants. From
these, the 1 5 films which represent
Britain at Lisbon in September will
be chosen.
Themes of Special Meetings
To give delegates every opportu-
nity to discuss the latest techniques
and methods of production and
their related problems, four dis-
cussion groups have been an-
nounced in conjunction with the
screenings. Themes of these special
meetings are as follows:
1. The Film and Industrial
Training; 2. Cost Effectiveness and
the Industrial Film; 3. The Film in
Industrial Health and Safety; and
4. Speak Up for Britain — the Na-
tional and Industrial Image. •
Entries Accepted to April 22nd
for the I4lh Inl'l Ad Film Festival
'-: Final deadline for screen adver-
tising and television commercial
films scheduled to compete at the
I4th International Advertising
Film Festival in Cannes, France,
on June 14-19, has been extended
to April 22nd. U. S. entries for
this specialized film competition
are being accepted by Movie-
record. Inc., the member represen-
tative in this country of the Screen
Advertising World Association,
sponsors of the event. Inquiries and
entries should be directed to
Movierecord at 845 Third Avenue
in New York City. Their telephone
number is (212) PL 1-6233.
Theater screen ad films and tele-
vision commercials from more than
30 countries, including Malaysia,
India and Japan, as well as most
European countries and Latin-
America, are shown at this festival.
The Screen Advertising World As-
sociation (producing companies
specializing in these media) cur-
rently has 50 members. Jean
Mineur. director-general of Publi-
cite Pathe Cinema-Jean Mineur, is
president of SAW A; vice-presi-
dents are Pax Moren, of Filmlets
(S.A.) Ltd. and Per Onner of
ab Filmkontakt, SF - Sandrews.
Sweden.
Entries for both Cinema and
Television film groups will now be
judged under product categories at
this year's festival; they were pre-
viously grouped by length and tech-
nique. There are 17 product cate-
gories for each of these principal
groups at the Cannes festival. •
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BUSINESS SCREEN • 1967
Industrial Film Division of
Wolper Productions, Inc.
A Metromed la Connpany
Mel London, Vice President
485 Lexington Ave., New York 10017
682-9100
8544 Sunset Blvd., Los Angeles 90069
0L2-7075
^
»;
Motion Pictures For Business
I
17ih HKOUUCTION REVIEW
17
Pollock Becomes Board Chairman:
Arnold Kaiser, President of MPO
%? The election of Judd L. Pollock
as chairman of the board and
Arnold Kaiser, as president, has
been announced by MPO Video-
tronics. Inc. The board of directors
of that national tllni company,
which headquarters in New York,
also announced the election of
the company's treasurer, Sanford
Greenberg, to the board.
Judd Pollock, who now assumes
the previously unoccupied post as
chairman of MPO, has served as
president since 1947. He was one
of the founders of the television
commercial and industrial film
company. Mr. Kaiser, formerly
sales and production vice-presi-
dent, joined the firm in 1950. •
* * *
Rev Edward Eagle Assumes Post
as President of Cathedral Films
•k A 36-year-old former stage, film
and television actor and director in
New York and Chicago, the Rev.
Edward D. Eagle, has resigned as
minister of St. David's Episcopal
Church in North Hollywood, Cali-
fornia, to become president of Ca-
thedral Films, Inc.. of Burbank.
The international non-profit com-
pany creates, produces and distrib-
the screen
North Hollywood with his wife and
two children. •
* « »
ColorTran Names Charles Lipow
Vice-President for Sales and Adv.
•-> The appointment of Charles
Lipow as vice-president of Color-
Tran Industries, Inc., Burbank,
California, has been announced by
president Milton Forman. Lipow's
duties in the Berkcy Photo Com-
pany subsidiary cover general su-
Judd L. Pollock, Chairman of the
Board at MPO Vidcotronics, Inc.
Arnold Kaiser, newly-elected presi-
dent of MPO Videotronics, Inc.
utes religious and educational films.
It was founded in 1938 by the late
Dr. James K. Friedrich, also an
Episcopal clergyman. George Bag-
nail is chairman of the board.
Citing the scope of Cathedral's
influence throughout the U.S. and
abroad, the new president esti-
mated that approximately 6 mil-
lion people view the company films
and filmstrips every week. He
noted that every effort will be made
to fill the needs of churches and
schools for modern audiovisual
materials.
Eagle was born in Di.xon, Illi-
nois, and graduated from North-
western University, where he ma-
jored in speech, theater and radio-
TV production and acting. He
received his ministerial education
at Seabury-Western Theological
Seminary in Evanston, 111., and at
Church Divinity School of the Pa-
cific in Berkeley, Calif. The new
Cathedral president resides in
Charles Lipow: ColorTran v.p.
pervision of the sales, advertising
and public relations departments.
ColorTran is one of the nation's
leading designers and manufac-
turers of professional lighting and
production equipment for the mo-
tion picture and television indus-
tries. Lipow joined the California-
based firm several years ago. •
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Midwest Sludios, Inc. is owned by a realty corpora-
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BUSINESS SCREEN • 1967
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17th PRODUCTION REVIEW
19
NUMBER FIVE IN A SERIES
WHAT PRICE 8MM ! For years, educators have been patiently
waiting for our industry to develop a low-cost sound motion picture
system tor use in the expanding audio-visual field.
Prerequisites of such a system arc: A small, lightweight, and compara-
tively inexpensive sound projector, so designed that any school child
can operate it. It must require practically no maintenance. The picture
must be bright, sharp, of good contrast and color. The sound must be
distinct, intelligible and tree from distortion. (Any deficiency in pic-
ture or sound would make our youngsters conscious of the medium
and distract from the subject matter.) Print cost must be low. Prints
must be packaged in inexpensive magazines to eliminate handling and
threading. Magazines must be easy to catalog, file and shelve.
Because of the print cost factor, attention focused on amateur 8mm
silent film. One-half as wide as 16mm, and running at one-half the
linear speed, everyone concluded that prints would sell at one-quarter
the price of 16mm.
Optical sound normally employed in motion pictures unfortunately
could not be used on amateur 8mm film because there was insuffi-
cient space to accommodate it, so a magnetic stripe vvas applied to the
narrow edge of the film. The major objection to this 8mm format is
that recording on pre- or post-striped material makes it too expensive.
I once saw a bill from a lab for ten 8mm color positive magnetic sound
prints in this format — 66 feet each at $.10 per foot. Each print cost
$6.60. The same print in 16mm with optical sound track would amount
to 132 feet at S.076, totaling $10.03. 8mm with magnetic sound does
not meet our objective of one-quarter the 16mm price. It isn't even
one-half! In addition to the S6.60 for the print, the magazine cost
$11.20, mounting $.50, print waxing $2.00, totaling $20.30. Would you
believe — 8mm at twice the price of 16mm ! Both magnetic sound and
magazine costs put us out of the ballpark. Incidentally, about seven
years ago, Eastman Kodak introduced a magnetic sound projector
using this format, without magazine. It didn't sell because 8mm mag-
netic sound was too expensive for the amateur, as well as the educa-
tor. This format still has some limited use in sales presentations on
portable projectors where price is not a major factor.
A very clever engineer and pioneer in our industry had the idea that if
the width of 8mm perforations were reduced there would be enough
room to put an optical track on the sprocket side of the film. This pro-
posal was made by John Maurer and called the "M-8" format. Maurer
also suggested that new dimensions be adopted, increasing the picture
area 20Vr over the old silent picture. To cut costs, multirank printing
and processing seemed desirable — that is — two 8's side-by-side on
16mm, or four on 35mm. Maurer's reduction in perforation width in
no way prevents printing and processing multirank prints on slightly
modified 16 or 35/32 laboratory equipment.
Another way of reducing cost would be to use a photocell that reads
dye track in our 8mm projector. This will eliminate the very critical
track application that often results in costly reprints.
Incidentally, there are two types of processing machines. The more
dependable in my opinion is the "sprocket drive" where the perfora-
tions of the film are engaged on sprocket teeth to transport the film.
The other type is friction or "tendency drive" where film is trans-
ported on rollers by friction. I have often wondered if this machine
was so named because of its "tendency" to scratch the base side of
the film. Film with our Maurer format can be physically processed on
the tendency machine without change, but slight modifications of the
teeth on the sprocket machine might be necessary.
After processing, o.ur multirank 8mm pictures would be inspected on
high speed projectors, then slit into 8mm sections. Now the laboratory
slit edge will be the projector guide edge, so any inaccuracy in slitting
will cause weave and unsteadiness on the screen. This is one of the
problems with the multirank technique. To cut cost, our inspection
must be done before slitting, so weave unfortunately cannot be de-
tected.
Should 8mm release be printed by reduction or contact? Reduction
printing is slower, more expensive — but better. Today's negative emul-
sions are not good enough to make optimum 8mm contact prints. Ail
8mm prints have poor definition. It's only a matter of 'how poor' can
you tolerate. The fact that you are buying 8mm, or considering it, indi-
cates you are more price conscious than quality conscious. To achieve
the lowest price, contact printing both picture and track is a must.
The multirank 8mm printing negative used in contact printing is made
by printing down one side of the film and up the other side. But how
do we make a timing change when the scene to be corrected is never
opposite the same scene in the other rows? So, we have to make our
multirank negative with all rows of 8mm images going in the same
direction. Final corrections can now be made in the release without re-
making the expensive negative. This procedure also simplifies syncing
track with picture.
All these problems were being discussed in 1960 and '61. Unfortu-
nately at the beginning, Maurer's optical sound left something to be
desired quality-wise. In the Summer of 1961, I heard our own experi-
mental direct positive 8mm optical sound and was impressed. 1 also
heard our own 8mm contact print and was surprised how good it was.
1 knew then that our industry was on the right track and would soon
have something to offer the educational market.
Now, most of the problems were solved, and the rest would be ironed
out with experience. So — the show is about to go on the road !
But wait ! Hold everything ! Another 8mm format was being discussed.
It was designed to make the picture 50% larger than the old silent
film, and because there was very little space, it was to have a magnetic
track. This is called "Super-8". This film is also 8mm in width, but in
order to make the picture larger, the perfs were made smaller and
placed very close to the edge of the film. In addition, the distance be-
tween the perforations was increased. This, of course, increased the
length of the film by about lOVf, which automatically meant 10'.'
increased costs.
Because there will be no professional shooting in 8mm, how do we
get the 8mm images on the multirank contact printing negative? Ob-
viously, by optical reduction from 16mm. Therefore, it is desirable to
have a simple ratio for both speed and picture dimensions between
16mm and 8mm film. The ratio of the total width of 16 to 8 is 2 to 1.
The height and width of M-8 projected picture is 507f of 16mm di-
mensions. Super-8 picture is approximately 559c of 16mm. Both 8mm
formats have the same picture proportions, but Maurer's is a direct
2 to 1 reduction, while Super-8 is 1.818-h to 1. The speed of 16mni
film is precisely 36 feet a minute. The ratio of 16mm speed to M-Ji
speed is also an exact 2 to 1, or 18 feet a minute on the nose. Thi
speed ratio of 16mm to Super-8 is a complex figure of 1.799640072 t' ■
1. This results in an unorthodox speed of 20.004 feet a minute. It bi
comes a little complicated!
The location of the small sprocket hole is so close to the edge that
there is great concern whether this film will actually wear well. As .*
matter of fact, the engineers who designed the format must ha\<
recognized this weakness. Splices are always made at the frame lint
and always involve the area around the perforation. The perf in thi^
Super-8 format, being so close to the edge, would be susceptible to
serious damage by splicing. So the small perf was moved from ihv
frame line to a new position on the edge of the film opposite the
middle of the picture vertically. But why was the perf extended intu
the printed picture area! All labs have experienced difficulty in print-
ing film shot with certain cameras that have the picture aperture run-
ning into the perforation. There is always the possibility of picking up
'flare' because the film base acts like a lucite rod and carries light to
the edges of the perforation, causing a fogged area. 1 predict there will
be problems with certain types of scenes when contact printed in
Super-8.
Why would magnetic sound ever be adopted in preference to optical
on any 8mm format? (Incidentally, I just learned that a well known
lab is putting optical sound on Super-8. This is a step in the right direc-
tion.) Magnetic projectors cost less than optical, but the slight addi-
tional cost for an optical system is well justified and does not upset
our goal for an inexpensive projector. The magnetic balance stripe on
the edge of the film offers protection to this fragile area and sup-
posedly increases the life of the print. I disagree with the idea that we
should use a more expensive pre-stripcd magnetic raw stock to cover
up weaknesses in the film dimensions. Pre-striped magnetic material
certainly costs more to manufacture, but many in the industry think it
might be offered at the same price as unstriped raw stock. If the mar-
gin of profit is large enough to absorb the additional expensive pre-
stripping operation, then there certainly should be a reduction in the
price of film stock that is not pre-striped.
To avoid a separate magnetic recording operation, the natural ap-
proach would be to record the sound at the same time the picture is
printed. But this requires a complicated printer and extra cost. More
Important, increased labor costs, because in addition to our printer
operator, we probably will have to add a recording technician or two.
Is 8mm magnetic track better quality than 8mm optical? No ! However,
a poor 8mm magnetic track may be better than a poor 8mm optical
track, but if they are both good, I doubt if you can tell the difference.
Magnetic or optical sound tracks located on the sprocket edge of the
film will not deliver optimum sound quality and are susceptible to
Injury.
Claims have been made that magnetic track is ideal for teaching be-
cause it enables the student or teacher to change the track. It seems
to mc this is one thing that no one should ever be able to do. Thou-
sands of dollars were put into this track and if it doesn't fit the school
program, why buy the film. If a school projector has provision for
erasing and recording, I shudder to think what will be on some of the
tracks in the high school grades — accidentally or otherwise. And what
about the destructive child loose in the library with a magnet !
Now, if the industry accepts this super-duper 8 with the unorthodox
perforations, pitch and speed — a lab must purchase a lot of new
equipment. Printers, processing machines, splicers, inspection projec-
tors, synchronizers, slitters, etc. An investment of at least a half million
dollars. This doesn't help bring prices down.
The small perfs used in Super-8, which do not fit existing sprocket
machines, are very susceptible to damage. It is not recommended that
these perls be used to transport the film in the printing and processing
operations because any slight injury to the perfs would cause an un-
steady picture. Consideration has been given by some labs to the idea
of printing three 8mm images (instead of four) on 35mm film perfo-
rated for Supcr-8, but with the edge of the film perforated with either
standard 35 perfs or 16 perfs for the 35/32 machines. These perfs used
for film transport will not be used in the final product. Our processed
film will be slit into three useable 8mm sections, a total of 24mm. We
throw away 11mm of finished film which represents almost one-half
the amount we sell ! What a way to reduce price I
One important fact that we haven't discussed is the distributor's cost
problem. Everything else being equal, his overhead and administrative
costs are the same to sell an 8mm print as a 16mm print. Rent, salaries,
phone, advertising, promotion, won't change a bit. So will a distributor
cut his price, unless he achieves tremendous volume?
If release requirements ever reach the astronomical figures that are
being bandied about, isn't it possible that the industry could sharpen
its perKil and offer 16mm release prints at prices fairly competitive to
byroi
the over-priced 8mm. Why not lake a new look at the existing 16mm
market. There has been nothing radically new in 16mm projector de-
sign for years. Why don't we have an inexpensive, portable, magazine
load 16mm projector with a photocell that reads dye track? Are the
manufacturers so complacent they think there is no room for im-
provement?
Labs have recently received notice of a new special color stock with
finer grain, greater definition, and better resolution that will be manu-
factured for use in printing 8mm only. Is this an admission thatSuper-8,
and perhaps all 8, needs improving? And why limit this improvement
to 8? If the industry knows how to make a better film, make it avail-
able for 16mm, 35mm and 70mm !
How was this Super-8 conceived? .My obser\ation is: to pep up a stag-
nant still camera market, a film manufacturer designed a small camera,
extremely easy to operate, that loads instantly, with a simple maga-
zine. The sales promotion was so successful the company now looked
at the sluggish home movie market and decided to apply the same
technique. 8mm movie cameras were being designed with the same
features. Then the big decision — start from scratch. Forget the old
equipment in the field and make a whole new line of equipment,
cameras and projectors, based on a new film concept. So, Super-8 was
born ! Now our merchandisers must have looked at the educational
market, and thought — "Why not kill two birds with one stone" — apply
the same Super-8 format to the educational market.
Super-8 is by no means an accident. It is the result of a well-planned
design and merchandising program for the home movie maker. 5uper-8
may be super' for the amateur, but dont-force-it-down-the-profes-
sional's-throat. Incidentally, I differentiate between amateur and pro-
fessional: the professional projects prints — the amateur projects his
original.
Since the Super-8 format was introduced, the industry has been mark-
ing time — afraid to piake a decision which format to adopt — afraid to
fight city hall — afraid to invest money in new equipment that may be
junked tomorrow. Because of Super-8, aM 8mm has been standing still.
To help the situation a film manufacturer is installing a model Super-8
release laboratory in the hope they can teach us 'how to do it.' On
September 26, 1964, when the industry was trying to learn how to do
it,' The Association of Cinema Laboratories met at the Commodore
Hotel in New York to discuss 8mm problems. Representatives from all
related fields were invited to this forum. This same film manufacturer
received and accepted an invitation to participate, but no one showed
up. However, two days later at the same hotel, at a meeting of the
Laboratory Practice Committee of the Society of Motion Picture and
Television Engineers, seven representatives of this film manufacturer
were in attendance. A 16-page document covering all facets of the
Supcr-8 system was submitted for consideration as proposed American
Standards. A request was made (or early adoption even though "the
system had received no market place acceptance."
Has too much water gone over the dam, or is there still lime to stop
and take a final look before we leap? If we have passed the point of
no return, why not accept the Maurer concept with an optical dye
track as the most sensible, practical and economic solution. All labs
can be in 8mm with a minimum of delay and expense. Prints with
this format will come closest to our target of one-quarter the price
of 16mm.
You might conclude that I am opposed to all 8mm. Not entirely. I do
not believe that any 8mm is Rood enough for class viewing. I do be-
lieve that any 8mm is perfectly satisfactory for the single concept film
for close-up viewing on small screens. If 8mm can be made and sold
at greatly reduced prices, and we can open up a whole new market
for the educators — I am for it! But if it fouls up a good 16mm market
that already exists — with an inferior product — at vcr>' httle saving —
I am against it! •-.
22
BUSINESS SCREEN • 1967
AWARDS COMPETITION FOR BUSINESS FILMS
THE AMERICAN FILM FESTIVAL
Sponsored by the Educational
Film Library Association
New York City May 10-13, 1967
■^ The 1967 American Film Festival, spon-
sored by the Educational Film Library Asso-
ciation, representing school, university and
public libraries, and film libraries throughout
the U.S. will be held May 10-13 at the^Bilt-
more Hotel, New York City.
Categories: 32 major areas of education and
information, art and culture, religion and
ethics, business and industry, and health and
medicine will be offered for final judging by
screening groups during the Festival. Elections
will have been made by pre-screening juries
for final entries.
Awards: Blue Ribbon (certificate) Awards
to be presented at banquet, Friday, May 12.
Entries closed on January 27, 1967.
1968 Festival: May 29-June 1. Closing date
for entries: January 27, 1968.
THE SEVENTH ANNUAL FILM FESTIVAL
AMERICAN PERSONNEL & GUIDANCE
ASSOCIATION
Held in conjunction with the Annual
APGA Convention at Detroit, Michigan,
April 8-n, 1968
Categories: Films and filmstrips in the fol-
lowing categories will be presented: Inter-
Personal Relations; Educational and Career
Planning, Rehabilitation; Counseling; The
Profession, Principles and Techniques; and
Guidance Films from other countries.
Selection: All films and filmstrips presented
at the Film Festival arc previewed before the
final in\itation to the producer. Generally 15
to 100 films are previewed, and 25 to 30 are
chosen. Selection is aimed to provide as wide
a program as possible.
Information: Further information about
APGA Film Festivals is available from Film
Festival Coordinator, 1609 New Hampshire
Avenue, N. W., Washington, D.C. 20009. •
National Program.s
for the Selection of
Outstanding Pictures
THE 1STH ANNUAL COLUMBUS
FILM FESTIVAL AND AWARDS
Sponsored by the
Film Council of Greater Columbus
in association with the
Columbus Area Chamber of Commerce
.\wards Scrcciiinj; ( for General Public ) at
Center of Science and Industry Auditorium,
280 East Broad St., Columbus, Ohio, from
I to .5 p.m.
Chris .\wards Ran(|ui't: Kridav evening,
October 6, at the Fort Hayes Hotel.
Entries: Film producers and sponsors are in-
vited to enter motion pictures and filmstrips
produced in 196.'>, 1966 and 1967 provided
they have not been previously submitted to
any Columbus Film Festival. Entries (in the
categories enumerated below) must be ac-
companied by 4x6 cards (for preview commit-
tees) noting type of audience intended.
Films are judged by professionals in the
various fields. Entry fee for all motion pictures,
regardless of length, (no filmstrips accepted
this year) is $\5. Entries will be accepted be-
ginning March 1, 1967 and closing date is Au-
gust 1, 1967 at 5 p.m. E.S.T. Each print
should be made available for judging for at
least one month or longer. If less time is avail-
able, the category chairman should be so in-
formed. This year no film will be accepted
after the closing date for entries, August 1.
Categories & Chairmen: (Motion pictures
should be shipped directly to the following:)
Business & Industry (job training; sales pro-
motion; industrial relations; public relations;
Gaivy Cordon. Cohtmbus Public Library, 96
S. Gram Ave.. Columbus. Ohio 43215: In-
formation and Education (classroom instruc-
tional films; specialized instructional; general
information), Glenn S. Biilner. 804 Dim.ion
Drive Ea.st, Columhu.s, Ohio: Health & Mental
Health (health & hygiene; mental health; gen-
eral medicine; professional medicine; dental),
Florence L. Fogle. Assoc. Professor of Health
Education, Ohio Stale University, 321 W.
\lth St.. Columbus. Ohio 43210; Travel U.S.
& Foreign. Daniel F. Prugh, Film Council of
Greater Columhus. 280 East Broad St., Co-
lumbus 43215 Ohio. Religious Films, Miss
Delores Sherwood. Augsburg Publishing House.
Audio Visual Depl.. 57 F. Main St.. Colum-
bus 43215, Ohio; Cultural and Theater Arts;
.9. A'. Hallock. Center oj Science & Industry,
280 E. Broad St.. Columhus 43215, Ohio,
Awards: This is the 1 0th year of the Chris
Statuette Awards, presented to the outstanding
films in each category. Films receiving the
Chris Statuette must be voted "best in photog-
raphy, story value, and technical aspects of
production." Chris Certificate Awards are
given to motion pictures considered "finalists"
but not receiving the statuette award.
For Entry Blanks: Write to Miss Mary
Rupc, Film Library, Columbus Public Li-
brary, 96 South Grant Avenue, Columbus,
Ohio 43215. •
■V- The Editors of Bi'siness Screen commend
members of the Academy of Motion Picture
Arts and Sciences for their recognition ex-
tended to factual documentary and other rele-
vant short-subject films nominated to receive
the coveted "Oscar" award of this professional
organization in the cinema industry.
FARM FILM FOUNDATION
PROFESSIONAL IMPROVEMENT AWARDS
Awards: For the 13th consecutive year, an
inscribed certificate and S500.00 will be given
to an active member of the American Asso-
ciation of Agricultural College Editors, who
is selected by a committee of three Judges as
having made, through work in motion picture
production, the most outstanding contribution
to the advancement of agriculture, home eco-
nomics, rural-urban relations, and the public
interest during the past two years. Honorable
Mention Awards of S50.00 each may also be
given at the discretion of the judges.
PRESENTATior>i: The Awards will be presented
at a dinner co-sponsored by the Farm Founda-
tion and the Foundation for American Agri-
culture at the annual meeting of the American
Association of Agricultural College Editors
scheduled for July 10. 1967 at The Univer-
sity of Nebraska, Lincoln, Nebraska.
Elicihility: Any active member of AAACE
engaged in some phase of motion picture pro-
duction is eligible to apply for the Award. •
FREEDOMS FOUNDATION AWARDS
Sponsored by the Freedoms Foundation
Valley Forge, Pennsylvania
Closing Date for Entries: November 1, 1967.
Categories: Consideration is given to all
films produced or released during 1967, which
are aimed at building a better understanding
of the American Way of Life.
Awards: A distinguished jury of State Su-
preme Court jurists and other eminent citizens
selects one film for the top award and approxi-
mately 10 others for the George Washington
Honor Medal recognition. Awards will be an-
nounced at Valley Forge on February 22,
1968.
To Nominate: Nomination forms are avail-
able from the Freedoms Foundation, Valley
Forge, Pennsylvania. •
ANNUAL INDUSTRY FILM PRODUCERS
ASSOCIATION AWARDS
IFPA Conference-June 1, 2, and 3, 1967
Mlromar Hotel, Santo Monica, California
Annual Awards Competition in recogni-
tion of outstanding factual films. The purpose
of the IFP.A awards is to stimulate constant
improvement in the quality of documentary,
public relations and educational films, and
their effective utilization by industry, business,
education and government.
Categories: Information-Education, Busi-
ness-Sales Presentation-Public Relations, and
Films Produced Specifically for Internal Use.
Entry Information: .Any film produced by
or commissioned by an IFPA .Active Member
during the calendar year 1966. or any such
film completed for relea.se during the calendar
year 1966 is eligible. Films completed earlier.
17th PRODUCTION REVIEW
23
At the next
film festival,
drop the name
of
and see what happens
n
Unless you happen to be
talking to someone from:
A.T.&T.
HAMILTON WATCH
FOOTE MINERAL
NVF COMPANY
JARRELL-ASH
KEUFFEL & ESSER
DRESSER INDUSTRIES
READING RAILROAD
LANCASTER RED FEATHER
AWARDS FOR BUSINESS FILMS
MUTSCHMANN FILMS
I BOX 398, PAOLI, PA. 19301
AREA CODE 215 647-2260
INDUSTRY FILM PRODUCERS AWARDS:
under government security classification, but
declassified during 1966, are also eligible for
submission. More than one film may be sub-
milted by the same member or organization.
Entry deadline is March, 1967. Entry fee per
film is $15. For additional information write
to: Film Competitions Chairman, Industry
Film Producers Association, Inc., P.O. Box
1470, Hollywood, Calif. 90028. »
1967 INTERNATIONAL MANAGEMENT FILM
AWARD COMPETITION
Sponsored by
The Soc'ety for Advancement of Management,
Inc.
Finalist Judging— New York City
October 16-20, 1967
Categories: "Community Service" in nature,
stressing a management interest or idea, rather
than a specific skill; Management Techniques
that stress methods of developing managers
and increasing management efficiency; Func-
tional Management Organization in a specific
area of a company or organization, including
non-profit organizations; Technical Films deal-
ing in education in highly technical areas
rather than teaching new information.
Entries: Must be 16mm Motion Picture films
with Sound, either in color or b/w. The Pro-
duction Release Date must be from July 1,
1966 through December 31, 1966. Entries
accepted until September 15, 1967. Films
judged by professional executives in Manage-
ment Development, Business, and the Film
Industry. For full information write to: An-
thony G. Toran, Administrative Manager,
S.A.M., 16 West 40th St., N.Y., N.Y. 10018.
Awards: Bronze Plaques presented to grand
prize winner, and winners in each category
at an awards banquet.
THE 25TH ANNUAL NATIONAL
SAFETY FILM CONTEST
Sponsored by the National Committee
on Films for Safety
Eligible Films: All motion pictures and
sound slidefilms produced or released during
1967 whose primary objectives are safety or
which have important accident prevention se-
quences. Contest entry deadline will be Feb-
ruary 20, 1968.
Categories: Motion pictures, non-theatrical
(16mm) in each of four fields: 1. Occupation-
al. 2. Home. 3. Traffic and transportation. 4.
General. Sound slidefilms are judged separate-
ly, as arc television and theatrical subjects, TV
shorts and spots.
Awards: Bronze Plaques will be awarded to
top winners in each of the various areas of
safety. Award of Merit Certificates will be giv-
en to other films for special reasons of subject
treatment, production excellence and 'or un-
usual contribution to safety. At the discretion
THE NATIONAL SAFETY FILM CONTEST;
of the judges, awards may be given separately
for "instruction-teaching" and for "inspiration-
al" purpose films.
Presentations: Films winning the Bronze
Plaque will be shown in October during the
National Safety Congress and Exposition in
Chicago, 111. Plaques will be presented at that
time to representatives of sponsors of these
films by the Committee's chairman. Certifi-
cate of Merit winners will receive their awards
after the final judging which is in April. All
winners will be notified immediately after the
judging.
Information on Awards Programs: Write
to William Englander, Secretary, National
Committee on Films for Safety, 425 North
Michigan Avenue, Chicago, Illinois 60611. •
14TH ANNUAL "DAY OF VISUALS"
Sponsored by the
Notional Visual Presentation Assn.
New York, New York-June 1-2, 1967
• The 14th Annual "Day of Visuals" Awards
Competition will be held June 1-2, 1967, at
the Statler HUton, New York, N. Y. The events
are open to both members and non-members,
producers and non-producers.
The program includes two days of seminars,
a luncheon program and the annual Awards
Banquet. Winners will receive their awards at
the Banquet June 1 .
Program chairman is Albert Jacoby (The
Sperry and Hutchinson Co.). Awards' co-
chairmen are F. P. Weldon and Joseph Elkins.
For information: Write "Day of Visuals"
Chairman, National Visual Presentation Asso-
ciation, 333 North Michigan Ave., Chicago,
Illinois 60601. •
THE EIGHTH ANNUAL
WESTERN HERITAGE AWARDS
Oklohomo City— January 1968
Sponsored by The Notional Cowboy Hall ot Fame
and Western Heritage Center
Categories: Dedicated to honoring motion
pictures, television programs, books, poetry,
articles and musical compositions for their
accurate portrayal of the West, the Awards
hope to bring about a desire to create a great-
er appreciation and a better understanding
of our nation's Western heritage.
Entry Information: Application blanks can
be obtained from the Public Relations Depart-
ment at the National Cowboy Hall of Fame.
1700 N. E. 63rd Street, Oklahoma City, Okla.
Phone: (405) GR 8-1811. •
Editor's Note: Film awards' programs re-
viewed in the preceding columns have all been
sponsored by recognized national or profes-
sional groups concerned with audiovisual me-
dia; other awards programs, initiated by indi-
viduals or corporate entities, but not identified
with such groups, are reported on other pages.
24
BUSINESS SCREEN • 1967
r
Capital
is in
motion
A COMPLETE COLOR
MOTION PICTURE LABORATORY
FILM LABORATORIES, INCORPORATED
470 E STREET S W , WASHINGTON. D C 20024 • 347-1717
1998 N E 150TH STREET. NORTH MIAMI. FLORIDA. 33)61 • 949-3242
INTERNATIONAL AWARD COMPETITION
CINE
THE COUNCIL ON INTERNATIONAL
NONTHEATRICAL EVENTS
Office: 1507 M St., N.W.. Suite 807, Wash-
ington. D.C. Mailing address: 1201 16th St.,
NAV., Washington, D.C. 20036. Phone: (202)
265-1136 James H. Culver, Managing Di-
rector.
Officers 1966-67: President, Alden H. Liv-
ingston (E. I. DuPont de Nemours & Co.);
Vice Presidenis, Charles Dana Bennett (Farm
Fihii Foundation).. Ralph P. Creer (Ameri-
can Medical Assn. ). John Flory (Eastman Ko-
dak Co.), Thomas W. Hope (Eastman Kodak
Co.), Dr. Anna L. Hyer (National Education
Assn.h J. Edward Oglesby (Virginia Dept. of
Education), Reid H. Ray (Reid H. Ray Film
Industries, Inc.), Willard Webb (Retired);
Treasurer and Managing Director, James H.
Culver (Retired); Secretary, Peter Cott (Na-
tional Academy of Television Arts and Sci-
ences); Coordinating Director. Dr. Harold E.
Wigren ( National Education Assn. ) ; Past
President. Willis H. Pratt, Jr. (American Tel-
ephone & Telegraph) .
Other Directors: Newman Bumstead (Na-
tional Geographic Society); Eyre Branch (Noel
Enterprises); Alfred E. Bruch (Capital Film
Laboratories, Inc.); Ott H. Coelln (Business
Screen Magazine); William J. Connelly (Union
Carbide Corp.); J. Walter Evans (Retired);
Emily S. Jones (Educational Film Library
Assn.); Stanley Mcintosh (Teaching Film
Custodians, Inc.); Daryl 1. Miller (Ameri-
can Dental Assn.); Rev. Michael Mullen (St.
John's University); Rev. David O. Poindcxter
(National Council of Churches of Christ);
Frank S. Rolhns (E.R. Squibb & Sons); Dr.
Randall M. Whalcy (University of Missouri
at Kansas City); Dr. Don G. Williams (Uni-
versity of Missouri at Kansas City).
Committee Chairmen: Reid H. Ray, Awards
and E.xliibilion: Willard Webb, Editorial &
Publications: Charles Dana Bennett. Finance:
Thomas W. Hope, Injormalion & Publicity: Dr.
Don G. Williams, Nominating: Charles Dana
Bennett, Patrons: J. Walter Evans, Road 5/ioir,-
J. Edward Oglesby Selection & Review: CINE-
NAM, Eyre Branch.
Purpose: CINE is a voluntary, non-profit or-
ganization established to coordinate the se-
lection of U.S. non-theatrical, short subject,
and television documentary motion pictures
(including government films) for submission
to overseas film festivals. CINE is supported
by interested patrons (associate, profession-
al, and sustaining).
Festival Activity — 1967: Selection of non-
theatrical films will this year be made for en-
try to the following festivals — Anzaas (Aus-
tralia & New Zealand); Adelaide (Australia);
Acapulco (Mexico); Antwerp (Holland);
Barcelona (Spain); Belgrade (Yugoslavia);
Bergamo (Italy); Berlin (Germany); Bilboa
(Spain); Brussels (Belgium); Budapest (Hun-
gary); Buenos Aires (Argentina); Cairo (L.
A.R. ); Cannes (France); Cordoba (Spain):
Cordoba (Argentina); Cork (Ireland); Cor-
tina (Italy); Cracow (Poland); Deauville
France); Edinburgh (Scotland); Florence
(Italy); Guadalajara (Mexico); Johannesburg
(South Africa); La Plata (Argentina); Le
Palma (Brazil); Locarno (Switzerland); Lon-
don (England); Knokke Le Zoute (Belgium):
Mamaia (Rumania); Mannheim (Germany):
Melbourne (Australia); Milan (Italy); Mon-
tevideo (Uruguay); Montreal (Canada);
Obcrhausen (Germany); Ottawa (Canada):
Padua (Italy); Rio dc Janeiro (Brazil); Rome
(Italy); Salerno (Italy); Siena (Italy); Sydney
(Australia); Teheran (Iran) Toronto (Can-
ada); Tours (France); Trenlo (Italy); Tunis
(Tunisia); Valladolid (Spain); Vancouver
(Canada); Venice (Italy). •
THE 19TH CANADIAN FILM AWARDS
Sponsored Jointly by
The Canadian Association for Adult Education,
The Canadian Film Institute and
The Canada Foundation
Management Committee: Consists of rep-
resentatives from each of the sponsoring or-
ganizations plus technical advisers, who are
associated with the film making industry in
Canada. Roy Little. Secretary. Canadian Film
Awards. 1762 Carling Avenue. Ottawa 13.
Ontario. (Concluded on following page 30)
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
a^^
'oM^
American Telephone & Telegraph Company
Dun & Bra(dstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div, of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING, SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS, RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY-FOURTH STREET, NEW YORK, N.Y. 10017 • (212) MU 2-445C
26
BUSINESS SCREEN • 1967
Your
"stand-in"
at Kodak
Misname is Earl Kage. Hehasjustabout
as many cameras and lights to work
with as you do. As much studio space.
As many headaches— maybe more. On
top of his own, we give him our very
special R&D problems. He accepts
them — and a bottle of aspirin — cheer-
fully, then asks what our research sci-
entists are looking for in a film that, as
yet, has only a code name Now he goes
into production: a modest epic, usually,
involving no more complicated a plot
than "pretty girl reclines on sofa and
smiles on signal."
Based on Earl Kage's contribution,
the film may t>e made faster or slower,
the dyes and couplers altered, the proc-
ess varied. Naturally, he reshoots with
the improved emulsion, either in the
studio or on location, or both. By the
time you use our product, you can be
sure it's been perfected and thoroughly
put to the test. Obviously, we find It ex-
tremely helpful to have a working cine-
matographer around the shop.
Kodak knows where thecinematogra-
pher's needsare. Wherever possible, we
put ourselves in your place. And we have
a direct line to you through our motion
picture engineers in the offices listed
below. We think this gives us a sound
business relationship: professionals
working with professionals.
EASTMAN KODAK COMPANY
ATLANT* S3IS P«ockir«« Induiitlol Blvd.. 0«int>lM, 30005. «M— Gl 7-SMi CHICAGO 1901 W«tl ;>d Si.. Oct Broot. taS13, 11?— &S40nO,
OAlLASi 6300 C>daf Snlitoi Bd . 7S35. 2lt— FL \-171\, HOllVWOOD: iJM Sonlo Monico eixt . 90036. 211— <«44III|
NEW VOB(. 200 Poik An.. 10017. 212-MU 7-70601 SAN FBANCISCOi J25l> Von N«t A.*.. 94119. 4IS-77»4aU
17lh PRODUCTION RFVIEW
27
Adjustable finder
Finder diopeter adjustment
Eyepiece with auto-closure
mechanism and snap-on
eye cup
Camera cover lock
Camera cover
60 cycle sync pulse outlet
Start mark, running, and
scene marker lamps
BL-400 ft. magazine with
hinged cover
Magazine cover lock and
safety latch
Magazine retaining lock
any way you look at it. . .
ARRIFLEXIBbl
the one right camera for
16mm location sync-sound
1 7. Professional footage
counter
18. Professional tachometer,
calibrated m fps
19. Knurled, spring-loaded
take-up knobs
20. Magazine mechanism
coverptate
21. Camera inching knob
22. Main slop-start switch
23. Anatomical hand grip
24. Main drive motor assembly
25. Recessed forward-reverse
switch
26. Footage counter reset
button
27. Mam power cable
All specifications subject to change without notice.
28
BUSINESS SCREEN • 1967
when you
must be
really sure . - -
ARRIFLEX 16bl
has what It takes I
RUGGED RELIABILITY it takes more ttian fancifully fabricated
metal and glass to give a camera ttie rugged reliability that's a must for the
professional cameraman. That's why the Arriflex 15BL was designed from
the start for heavy-duty location filming — with ruggedness and reliability
built-in.
Arriflex 16BL's sure reliability is centered on the famous Arri mirror-
shutter/registration-movement — famous for proven performance in millions
upon millions of film footage. Another major contributor to the 16BL's
reputation for dependability is the Arri Quick-Change magazine system — the
system that masters the toughest location assignments because its design
makes no compromise with reliability. It places the entire film gate — rear
pressure pad and all— protecti»ely in the camera head. There it serves to
locate the film precisely and unfailingly in the focal plane — safe from
bumps, nicks, scratches and deformation, Arriflex 16BL's has-what-it-takes
features include an fps tachometer and digital footage counter for verified
visual proof of camera speed and expended film footage— indications that
can mean the difference between film in the "can" or film in the trash box.
VlKoAMLIIT And it takes more than a "Johnny-One-Note" filming
tool to assure the hardworking filmmaker of a full and profitable return on
his investment. It takes a truly versatile camera to handle a broad scope of
assignments. That's why the Arriflex 16BL was designed with its classical
configuration — the right configuration for every filming technique— tradi-
tional or verite.
The 16BL's versatility extends to its sound system in full measure — DOUBLE
SYSTEM or SINGLE SYSTEM, either or both— it's sound convertible on the
spot by simply adding or removing the Arri Recording Module. The Arriflex
16BL is the choice of professional filmmakers because it is the most
rugged, reliable and versatile sync sound location camera in the industry.
Write Oept. BS for
ARRIFLEX 16BL
10 page brochure
iuatrat«4:
rl 16IL with ■lii«l«-
1 r«cordtQ« M»llll«t.
ARRIFLEX CORPORATION OF AMERICA ■ P.O. BOX 1050. WOODSIOE. N. Y. 11377
17th PRODlfTinS R^VI^\^
M
JUST IN CASE YOU MISSED OUR LATEST PRE-
SENTATION ... WE'LL BE HAPPY TO PUT ON
A SPECIAL PRIVATE SCREENING FOR YOU OF
THE SHOWS WE'VE RECENTLY PRODUCED
FOR ANY OF THESE CLIENTS
AMERICAN BANKERS ASSOCIATION • AMERICAN
BROADCASTING COMPANY • AMERICAN HOME
• AMERICAN INSTITUTE OF BANKING • ACME
MARKETS • AMERICAN TELEPHONE & TELE
GRAPH • AUDIT BUREAU OF CIRCULATION
CHEMSTRAND CORPORATION • COLUMBI/^
BROADCASTING • EASTMAN CHEMICAL • FOR
TUNE MAGAZINE • FOUNDATION FOR COMMER
CIAL BANKERS • FRIEND REISS ADVERTISING
COMPANY • FAWCETT PUBLICATIONS • GREY
ADVERTISING COMPANY • B. F. GOODRICH •
HEUBLEIN CORPORATION • INSTITUTE OF LIFE
INSURANCE . I.B.M. • KITCHENS OF SARA LEE •
KOPPERS COMPANY • LEVER BROTHERS • LONG
ISLAND LIGHTING COMPANY • METROPOLITAN
LIFE INSURANCE COMPANY -NEWSWEEK MAG
AZINE • NATIONAL DISTILLERS • OLIN MATHIE-
SON CHEMICAL COMPANY • SOAP & DETERGENT
ASSOCIATION • SEAGRAMS DISTILLERS • SERV
ICE BUREAU CORPORATION • SOCONY MOBIL
CORPORATION • S.S.C. & B. ADVERTISING •
SYLVANIA LIGHTING PRODUCTS • UNITED
STATES BREWERS ASSOCIATION • VAN HEUSEN
COMPANY • XEROX CORPORATION
VISUALSCOPE
INCORPORATED
103 PARK AVENUE • NE W YO RK, N. Y. 10017 • MU 3-3513
(CONTINUED IROM THE PRECEDING PAGE 2b)
Categories; Awards are given for films in
categories. Films released during 1966 by
Canadian Film producers are eligible for
awards. •
THE 14TH INTERNATIONAl
ADVERTISING FILM FESTIVAL
Cannes, France— June 19-24, 1967
Sponsored by the Screen Advertising
World Association Ltd.
Management: The Executive Council of
S.A.W.A. is fully responsible for all policy
matters in relation to the Organization of the
Festival. All inquiries should be made to the
Festival Director; Mr. B. H. Annett, Head
Office, International Advertising Film Festival,
35 Piccadilly, London. W.I.. England. Phone:
REGent 7621/2.
Entry Dates; Books of Entry Forms will
be issued from Head Office during March and
completed Entry Forms must be returned by
the 22nd April: latest date for delivery of films
to Cannes, 20th May. Information in the
United States: Movierecord, Inc., 845 Third
Ave., New York, N.Y. 10022.
Categories; For the first time films will be
judged by product categories. There will be 17
individual categories in each of the two groups
— Cinema and Television and details of each
category are included in the film entry books
together with the regulations governing the
entry of films.
Juries: Two international juries, one for the
Cinema and the other for the Television group,
will be selected to judge all the entries. •
THE EIGHTH ANNUAL AMERICAN
TV COMMERCIALS FESTIVAL
New York City-May 12, 1967
Chicago, Toronto, Dallas, Los Angeles
Atlanta and Boston— May & June. 1967
Eligibility; Open to commercials telecast in
the U.S. and Canada for the first time during
1966. No limit on entries from sponsors, agen-
cies, station or production companies.
Categories: Forty product classifications plus
one category for Classics, which must have
been first telecast more than five years ago.
A special International category this year is
open to entries from all other countries. Dead-
line was February 15.
Judging: By ten Regional Councils of prom-
inent advertising executives, headed in 1967
by George H. Gribbin, former chairman of and
now consultant to Young & Rubicam, Inc.
Criteria: Outstanding commercials . . . based
on strength of the sales message, visual and
aural appeal and all-over technical skill.
Awards: A golden "CLIO" statuette to each
Best of Product Category and Special Citation
winner. Certificates to Runners-Up and 150
Finalists.
Information: 16mm reel of winners is avail-
able from Wallace A. Ross, Director, Ameri-
can TV Commercials Festival, 6 West 57th
Street, New York, New York 10019. Phone;
(212) LT 1-7060. •
30
BUSINESS SCREEN • 1967
When...
Xerox Corporation and Marine
Midland Trust Company and West-
wood Pharmaceuticals and Ford
Motor Company and United States
Steel Corporation and New York
Telephone Company and Stackpole
Carbon Company and J. H. Williams
Company and General Electric
Company and Birge Company and
Gleason Works and St. Lawrence
Seaway Development Corporation
and Sylvania Electric Products and
American Management Association
and Cornell Aeronautical Laboratory
and Ohio Bell Telephone Company
and Trojan Division of Eaton Yale &
Towne and Port of Cleveland and
International Breweries, Inc., and
Kendall Refining Company and Bell
Aerosystems, a Textron Company,
and the Linde Division of Union Car-
bide Corporation and National
Business Forrrrs Association and
Corning Glass Works and Warner
Electric Brake and Clutch Company
and Ounlop Tire & Rubber Company
and National Gypsum Company
and Rochester Gas & Electric
Corporation and Crouse-Hinds
Company . . .
and dozens of others choose a film producer to create rriotion pictures for
business and television there should be some reasons.
There are. We think integrity, creativity, technical brilliance and patient
attention to detail...
These companies have chosen Holland-Wegman in recent months. We would
be delighted to talk with you about your communications needs and to give
you some honest answers.
[Ul
n
m
^^Tv^
HOLLAND-WEGMAN PRODUCTIONS, INC.
207 Delaware Avenue, Buffalo, New York 14202
C716) 853-7411
17th I'ROni'CriON RF.VIEW
31
Ci\ic and National
Film Counc il Groups
CHICAGO FILM COUNCIL, INC.
Office: 5400 N. St. Louis, Chicago. Illinois.
60625. Phone: 583-5000. Mr. Seipp.
Officers: Roben Seipp (WTTW-TV). Presi-
ilent: Jerry Curto. Jr. (Santa Fe Railroad).
Vice President: Phil Tobin (Contemporary
Films, Inc.). Treasurer: Frank Bronwell (Chi-
cago Cinema Club). Program Chairmatv.
Gloria Janis (Argonne National Laboratory).
Secretary.
Directors: Dr. Philip Lewis (Chicago Board
of Education): Darryl Miller (Am. Dental
Assn.); Richard Edmundson (Illinois Public
Aid Commission); William Kruse (Audio-
Visual Media. Inc.); John Colburn (John Col-
burn Assoc. ) : Bernard Mack ( Filmack Stu-
dios); Donald Buck (Coronet Films); Esther
Altschul (Journal Films. Inc.); Robert Koni-
kow ( Advertising & Sales Promotion ) ; Robert
Doyle (U. S. Steel Corp.); George Tressel
(Argonne National Lab.); Jack Lusk (Modem
Talking Picture Service).
Purpose: The purpose of the Council is to
promote, improve, and extend the use of films
and other audio visual materials for commer-
cial, informational, cultural, and socially con-
structive purposes, and to seek progressive
methods of film production, distribution and
effective use of the film medium. •
THE FILM COUNCIL OF
GREATER COLUMBUS
Offic! s: Center of Science and Industry. 280
E. Broad Street. Columbus. Ohio 43215. and
Film Dept.. Columbus Public Library, 96 So.
Grant Avenue, Columbus. Ohio 432 1 5.
Officers: Dr. D. F. Prugh (Director, Frank-
lin County Historical Society), President;
Galvy Gordon ( Public Relations Dir., Colum-
bus Public Library ) , Executive Vice-President;
Mary A. Rupe (Film Librarian, Columbus
Public Library), Secretary-Treasurer.
Trustees: G. Roger Cahaney (Executive
Vice President, Sterling Movies U.S.A.); Dr.
Edgar Dale (Research Associate of the Bu-
reau of Education, Ohio State LIniversity ) ;
Carl M. Lenz, (President. Modern Talking
Picture Service); Dr. Robert M. Wagner (Di-
rector of Motion Picture Division, Ohio State
LIniversity ) ; Charles W. Vaughn ( Director of
Communications Arts Department. Xavier
University).
Purpose: To promote a greater interest in the
production and use of films by schools and
universities, public service organizations, civic
groups, and business firms and industries. The
use of films by these organizations in the Co-
lumbus area and the state is also stressed.
1967 Activities: The 15th Annual Columbus
Film Festival will take place October 6 and
8, 1967. This year's Chris Award banquet will
be held at the Fort Hayes Hotel on Friday
evening, October 6. Cocktail hour and dinner
are $10.00 per person, by reservation. •
THE CANADIAN FILM INSTITUTE
National Office: 1762 Carling Avenue, Ot-
tawa 13, Ontario, Canada.
Officers: His Excellency Major-General
Georges P. Vanier, DSO, MC, CD, Governor-
General of Canada, Honorary President; Jean
Clavel, President: A. L. Hepworth, Vice-Presi-
dent: Andre Saumier, Vice President: Gordon
Noble, Honorary Treasurer; Roy Little, Execu-
tive Director.
Divisions: Canadian Film Archives, Canadian
Federation of Film Societies, Scientific Film
Division, Business Film Service.
Purpose: To bring together Canada's educa-
tional, scientific, cultural and community in-
terest in the field of documentary films and
to encourage and promote the study, apprecia-
tion and use of motion pictures and television
as educational and cultural factors.
Activities: Distribution — National Film Li-
brary (8,000 titles in 32 special collections);
National Science Film Library established
June, 1962, Peter Morris, Director; Importa-
tion of films from other countries; Information
Service; Preservation of films of historical
interest; Distribution of sponsored films; Cana-
dian Film Awards; Special services in the fields
of business films, scientific films, films on art,
medical films, etc.
Publications: Catalogues, Special Subject
Listings, Information Sheets.
Committees: Canadian Film Awards, Cana-
dian Film Archives, Canadian Labour Film
Committee and the Children's Film Centre. •
For very wide, powerful fill light ap-
plications in motion pictures and tele-
vision. Use long-life 3200°K quartz-
iodine lamps on 120 or 230 volts AC
or DC. Ideal for color work where
constant color temperature is re-
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fixed, and fixed focus doubles (illus-
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Colorlran meets every lighting challenge . . . with
Academy Award Winning Ouarfz-ZocJine lights.
(213) 843-1200
1015 Chestnut Street. Burbank, California
A BERHtV PHOTO COMPANY
32
BUSINESS SCREEN • 1967
Even Bad News Looks Good on DuPont
When the pressure's on, Du Pont films have the
speed and latitude to deliver a quality picture.
Type 932, the fastest reversal film around, has
a standard daylight ASA of 320 but pushes to 1250
with little loss in picture quality.
If you prefer to shoot negative, Du Pont Type 937
gives you fine grain precision with wide latitude.
Its nominal speed is 250, and pushes to double
that in a crisis.
DuPont news films have lubricated emulsions.
They travel through your film gate smoothly in cold
or hot weather.
Next time you run into shooting conditions that
are bad news from the start, p„o,o
count on Du Pont for products
a picture that looks good. department
I
:iliNl;
BETTER THINGS FOR BEHER IIVINC . . . THROUGH CHEMISTRr
17«h PRODICTION RKVIK.W
33
you are overpaying
oil your
equipment rentals
CAMERA SERVICE CENkR
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NEW YORK 19. N. V.
(unless this metal name plate appears \
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Sure, today all major rental equipment companies are
offering you highly competitive rates. But here's the
difference — and it's a vital difference. You knov\/ when
you rent or buy from CSC, you are guaranteed only the
finest maintained professional motion picture equipment
available. We don't have to tell you vi/hat equipment
failure can mean — sometimes thousands of dollars
down the drain. Why take chances with any equipment
but CSC's, which is maintained according to factory
specifications by the highest skilled technicians in the
field. Think it over. Are you overpaying on your rental
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Play it safe — consult us on your next assignment.
write for a trve copg ot our rental rate U»t!
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|El'iSn| O ^^^ sales affiliate • CAMERA SALES CENTER CORPORATION
;....„. ^^^^"333 WEST 52nd STREET • NEW YORK 10019 • 212 PL 70906
Hold 7th International Film
and TV Festival Oct. 19-20
-ft- The 7lh International Film
and TV Festival of New York,
organized by Industrial Ex-
hibitions. Inc.. will be held on
October 19-20 in New York
City. According to Herbert
Rosen, president of the spon-
soring organization, this years
discussion and awards pro-
gram will be broader in scope
News of the program and ot
arrangements, judges, etc. are
scheduled to appear in these
pages in later months. For ad-
vance entry details and exhibit
arrangements, etc. contact In-
dustrial Exhibitions, Inc. at
! 17 E. 45th St.. New York.
* * *
Department of Interior to
Release "The Last Frontier"
■i!^ A new color documentar,
motion picture. The Lasi I
Frontier, is being released by
the U. S. Government in April.
In announcing the film. Sec-
retary of the Interior Stew.;'
L. U'dall said:
"This film depicts the va--
ness of the resources — lan^
water, forest, grasslands, mi;
erals. wildlife, recreation, and
open space — of the remain-
ing public domain.
-In The Last Frontier, v-
see what has happened t •
earlier frontiers — how the\
have disappeared as our popu-
lation grew. Now. the public
lands of the west and Alaska
remain as the last frontier for
national expansion, where the
public has a choice as to their
eventual use."
The 28-minute film was
produced for the Department's
bureau of land management
by Larry Madison Produc-
tions. It tells the storv- of 4^
million acres of land mana;c.
by that bureau. Madison w.is
the producer of Wild Rivers.
also produced in cooperation
with the Interior department
and co-sponsored by the
Humble Oil & Refining Com-
pany. It is being widely dis-
tributed bv Modern TPS. •
* * *
"Concrete" Wins Top Prizo
of Industrial Advertisers
<^ The Los .Angeles Chapter.
Association of Industrial Ad-
vertisers, has awarded top
honors for "the best industrial
motion picture" to Concrete.
a 20-minute color film prcv-
ducers for Kaiser Cement and
Gypsum Corporation by Eraser
Productions. San Francisco. •'.
34
BUSINESS SCREEN
1967
notwhattheyare-
but what they do!
Motion Pictures and Filmstrips —
communicate better than any other media.
When produced by Audio Visual Communication
specialists, they give keener insight, better
understanding and stronger motivation to the
viewers!
exclusive with
an exclusive method
developed by
Rocket Pictures, Inc.
for
Audio Visual Communications.
©1964 ROCKET PICTURES, INC.
Rocket Pictures perfected this method of communication and calls it:
...the surest way to sell a product, an idea, a service, a viewpoint, a technique,
motivate your salesmen or your customer.
.to
AuViCation is available to you right now — through our ready-made programs — or,
we can custom-tailor your story to incorporate AuViCation and assure you better
communications.
SEND us THE COUPON BELOW INDICATING YOUR INTEREST.
ROCKET PICTURES, INC., 1150 W. Olive Ave., Burbank, Calif. 91506
Please send me information on ready made programs for the categories indicated below and how
we may preview them.
Q General Sales Training Q Life insurance, recruiting, training and selling
Q Supervision — Human Relations D Casualty & Fire Insurance Training C Banking
OR, C Call me to discuss the possibility of a custom tailored program.
NAME
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_ZIP_
17lh PRODUCTION REVIEW
35
WeVe passed every eye test, magna cum laude!
Tsk. Tsk. Everybody's staring at our new process! Station Engi-
neers arc goggle-eyed about the high-level of color fidelit\l The
critical-eyes of the networks are pleased by our broadcast qualit\!
Sharp-eyed producers are raving about the consistcnc\- of
our quality! Ad agencies do a double-take when we
meet every deadline! Millions of T\' viewers have
their eye on us in commercials f(jr Hamm's, Birdseye,
Goodvear, Ford, Plymouth, T\\'A, Winston. Even
ACME-GHROMA
our competitors are casting envious eyes! Such flattery COLOR filmtransfsrs
could go to our heads; but wc won't let it! ^^'e're too busy giving
you the high-level color fidelity, broadcast quality, sensible prices,
and on-time delivery you need! If you believe your eyes, try us
sometime soon — or send now for an eye-pleasing demonstration
print! ACME Eilm & \'ideotape Laboratories, a sub-
sidiary of Filmways Inc., 1161 North HighlanJ
Avenue, Hollywood, California 90038, phone (21 \)
464-"4"l, or 51 \\'cst 5 1st Street (Filmways Inc.),
New York. New York 10036. phone (212) 581-9200.
36
BUSINESS SCREEN • 1967
AUDIO VISUAL SERVICE COMMITTEE
OF THE ASSOCIATION OF NATIONAL
ADVERTISERS, INC.
oh-ice: 155 K. 44th St., New York, N.Y.
111017.
' )i MCI.RS: Peter \V. Allport, President: Lowell
'Kirov, Senior Vice-President: Sidney J.
alins, Administrative Secretary, Audio-Visual
Service Committee.
.Vlt.MBERSHiP: Chairman: William J. Connelly
(Union Carbide Corp., Plastics Div. ): Com-
mittee Members: Walter A. Burton (Honey-
well); Robert O. Dunn (Ford Motor Co.);
John Flory ( Eastman Kodak Co. ) ; John K.
Ford ( General Motors Corp. ) ; Gerry Germain
(Metropolitan Life Insurance Co.): James J.
Graven (Bell & Howell Co.); Jack Hansen
(Johnson & Johnson); F. Barry Koss (Wor-
thington Corp.); Willis H. Pratt. Jr. (Amer-
ican" Tel. & Tel.); Frank Rollins (E. R. Squibb
& Sons Div. Olin Mathieson Chemical Corp.);
J. L. Siegal (IBM Corp.): Thomas F. Battag-
lini (Schering Corp.); R. W. Bonta (General
Electric Co. ) ; James M. Creamer ( Avondale
Mills. Inc.); Blair R. Gettig (Aluminum Co. of
America); John P. Grember (United Air-
lines); Kenneth P. Schwartz (U.S. Steel
Corp.). Administrative Secretary. Sidney J.
Sbuiins (Association of National Advertisers,
Inc.).
Purpose: The Committee initiates and exe-
cutes projects which will provide the 1200
"Audio-Visual Interest Group" members of
the ANA with cost, technical, distribution and
other information about business films and
related audio-visual materials. •
THE INDUSTRIAL
AUDIO-VISUAL ASSOCIATION
Office: (of E.xeculive Secretary): Frederic
J. Woldt. 313 Stanley Ave., Waukegan. III.
60085.
Officers: William H. Buch (Lederle Lab-
oratories). President: Gordon W. Butler
(American Can Co.-Dixie Cup Div.), 15/
Vice-President: John T. Hawkinson (Illinois
Central R.R. ) Vice-President-IUinois: Frank
Stedronsky (A. B. Dick Co.). Secretary: Don-
ald G. Peterson (Caterpillar Tractor Co.).
Asst. Secretary: Frederic J. Woldt (Illinois
Bell Tell. Co. (Retired). Executive Secretary
& Treasurer.
Directors: Robert E. Doyle (U.S. Steel
Corp. ) . Central Region: William W. Walton
(IBM). Eastern Region: Robert D. Fuller
(Pillsbury Co.). Northern Region: Martin M.
Broadwell (Southern Bell Tel. Co.). Southern
Region: Edward L. Carroll (Southern Pacific
Co. ) . Western Region.
Advisory Council: Eugene F. Frein (Metro-
politan Life Insurance Co.). Constitutional
Chairman: James Craig (General Motors
Corp.). Historian: Gerald K. Hall (National
Cash Register Co. ) . Memhersliip Chairman:
Harold W. Daffer (Honeywell. Inc.). Past
Presidents Chairman: Herbert R. McCartney
(Southern Bell Tel. Co.). Project Chairman:
Martin M. Broadwell (Southern Bell Tel. Co.)
and Kenneth L. Morton (.Aluminum Co. of
America), Program Co-Chairmen 1966 Fall
Meeting: Gerald L. Johnson (Panhandle East-
ern Pipe Line Co.), Program Chairman 1967
.4nmud Meeting: Leo Coyle (Ohio Bell Tel.
Co.). Program Chairman 1967 Fall Meeting:
Jack G. Hansen (Johnson & Johnson). Pub-
licity Chairman: Jerry F. Curto, Jr. (Atchison,
Topeka & Santa Fe Railway Co.), Technical
Chairman.
Pi'rpose: To study all means of audio-visual
communications including creation, produc-
tion, appreciation, use and distribution; to
promote better standards and equipment, and
to establish a high concept of ethics in the re-
lation of members with associated interests.
Spring Meeting: Muehlebach Convention
Center. Kansas City. Mo.. April 25-27. 1967.
Fall Meeting: Hospitality Inn. Cleveland,
Ohio. Oct. 17-19, 1967. •
THE INDUSTRY FILM
PRODUCERS ASSOCIATION
Office (mail address); P.O. Box 1470, Holly-
wood. Calif. 90028.
National Officers: Gene Marcus Huggens,
President: Ralph Hall. Financial Vice-Presi-
dent: Roy L. Deets. Editorial Vice-President;
Michael Reese. Chapters Vice-President.
Membership: Primarily composed of indus-
trial, business, educational, and aerospace and
electronics film producers, directors, writers,
cameramen and editors, along with sustaining
members in commercial labs, equipment firms,
independent production studios, etc.
Pirpose: Study, discussion and exchange of
ideas concerning the production of industrial,
documentary, public relations and educational
films; upgrading of standards and advancement
of the "state of the art."
Plblication: Official publication of the
IFPA is Business Screen.
1967 Activities: Eighth Annual National
Conference and IFPA Film Awards Banquet.
June 1. 2. and 3. 1967 at the Miramar Hotel.
Santa Monica, California. •
THE NATIONAL COMMITTEE
ON FILMS FOR SAFETY
Office (of the Secretary): 425 North Michi-
gan Ave.. Chicago. Illinois 6061 1.
Officers: James T. Wadkins (Association of
Safely Council Executives). Cluiirman: Wil-
liam Fnglander (National Safety Council).
Secretary.
Member Organizaiions: American Automo-
bile Association, American Association of
Motor Vehicle Administrators, .American In-
Professional
Organizations
Serving the
Business
and Industrial
Film User
surance Association, American Medical As-
sociation, American National Red Cross,
American Petroleum Institute. American Pub-
lic Health Association, American Society of
Safety Engineers, American Society for Train-
ing and Development, Association of Safety
Council Executives, Auto Industries Highway
Safety Committee, Automotive Safety Founda-
tion, Insurance Institute for Highway Safety,
International Association of Chiefs of Police,
National Association of Automotive Mutual
Insurance Companies, National Association of
Manufacturers, National Association of Mutual
Casualty Companies, National Fire Protection
Association, The National Grange, National
Safety Council. U.S. Air Force, U.S. Army,
U.S. Bureau of Public Roads, U.S. Junior
Chamber of Commerce. U.S. Navy. United
States of America Standards Institute.
Purpose: A co-sponsored group of national
organizations, with active interest in accident
prevention through use of films, who wish to
accomplish the following objectives: I. To
stimulate production and use of safety films.
2. To raise the quality of films produced. 3.
To establish film evaluation standards. 4. To
recognize film excellence in awards program.
1967 Activities: April meeting of the Com-
mittee as a Board of Judges to screen and
finally judge entries in their 24th Annual Safe-
ty Film Awards Program. October evening
showing of top winning films and presenta-
tion of awards to representatives of sptinsors
and or producers (during the National Safety
Congress and Exposition in Chicago, 111.). •
THE NATIONAL VISUAL
PRESENTATION ASSOCIATION,
INC.
(>l I u is: (i(i3 Iillh .\venue. New 'hork. N. Y.
10022. Phone: (212) 421-5282. Midwest
Office: 333 No. Michigan Ave,. Chicago. 111.
60601. Phone: (312) 346-1665.
National Officers: Leon Luxenburg (CBS
Radio). President: Herbert C. Rosenthal
I Graphics Institute Inc.). Vice President
17lh I'ROni (HON RKVIF.W
37
VISUAL PRESENTATION:
(CONCLUDED FROM THE TRECEDING PACE 37)
(Trade); Roger Hall (National Council Boy
Scouts of America), Vice President (User);
Charles Com (Admaster Prims, Inc.), Sec-
retary; Robert B. Kiigicr (Thomas J. Lipton,
Inc.), Treasurer: Jules S. Schwimmer, E.xecii-
tive Secretary.
MiDwi;sT Charier Officers: Howard J.
Jacobson (Helcnc Curtis Industries), Presi-
dent: Robert Konikow (Advertising & Sales
Promotion Magazine). Vice President (User);
Marvin E. Goessl (Becker-Goessl, Inc.), Vice
President (Trade); Howard Rice (Motorola
Communications Div.), Secretary Treasurer:
Thomas Robinson, Executive Director.
Purpose: To advance and encourage the more
effective use of visuals to promote better com-
munication in industry, business, education
and government. To increase the prestige of
the visual communications specialist by ad-
herence to the highest ethical standards.
Annual Awards Competition: Deadline for
awards for the "Best Visuals of 1967" is May
1. 1967. The awards will be presented at the
Awards Bamuet June 1st at the Statler Hilton,
New York. N. Y.
Meetings: Monthly luncheon meetings, Sep-
tember through June, in New York and Chi-
cago. Visitors welcome. The 14th Annual "Day
of \'isuals" Exposition. Seminars and Awards
Banquet will be held June 1-2, 1967 at the
Statler-Hilton, New York, N.Y. •
EDUCATIONAL AND SCIENTIFIC
Organizations Serving Audio -Visual Users
BIOLOGICAL PHOTOGRAPHIC
ASSOCIATION, INC.
Headquarters: 333 North Michigan Avenue,
Chicago, Illinois, 60601. (Office of the Ad-
ministrative Director). Phone (312) 782-1811
Officers: Clifford L. Freehe, RBP, FBPA
( Univ. of Washington, School of Dentistry ) ,
President: Howard E. Tribe, RBP, FBPA.
(Academic Communications Facility, Health
Science Center, UCLA ) , Vice-Presidium: Rich-
ard C. Matthias, RBP (Medical Illustration
Section, Smith Kline & French Laboratories).
Secretary-Treasurer: Samuel N. Turiel. .4dmin-
istralive Director.
Ex Officio: Leo C. Massopust, Sr., FBPA
(Mount Sinai Hospital), Editor oj llie Journal:
Lawrence B. Brown, FBPA ( Harvard School
of Dental Medicine). Chairman, Cliapters
Committee: Lardner A. Coffey, RBP, FBPA
( Section of Photography, Mayo Clinic ) . Presi-
dent. 1964-6.'^; Mervin W. LaRue, Sr.. FBPA
(Mervin W. LaRue. Inc.), President. 1962-63;
Verlin Y. Yamamoto. FBPA (Medical Illustra-
tion Service, Veterans Administration Center,
Des Moines,) President. 1960-61.
Directors: E. Lynn Baldwin, FBPA (Super-
visor, Visual Production Laboratory, Dept. of
Visual Communication, M. D. Anderson Hos-
pital, Texas Medical Center, Houston); Louis
A. Facto, RBP. FBPA. (Chief, Medical Illus-
tration Service, Veterans Administration, West
Side Hospital. Chicago); Stanley Klosevych.
RBP, FRMS (Ottawa, Ontario); Wilbour C.
Lown (Washington, D.C. ); William L. M.
Martinsen, RBP, FBPA (Medical Illustration
Service, Veterans Administration Center, Los
Angeles); Frank J. Reindl ( A-V Production
Officer. Dental Training Center, Veterans Ad-
ministration Hospital, Washington. D.C);
Sidney Shapiro, RBP, FBPA ( Dept. of Visual
Aids. Long Island Jewish Hospital); Marshall
V. Stokes.^ll, FBPA (Chief, Medical Illustra-
tion Service, Veterans Administration Hospi-
tal, Boston ).
Purpose: The BPA was founded at Yale Uni-
versity in 1931 as a group of medical, dental,
veterinary and natural science photographers.
Active membership is limited to those profes-
sionally engaged in the practice of biophotog-
raphy. The BPA is dedicated to the study and
improvement of photographic science as ap-
plied to all things which live or have lived.
Activities: The 1967 annual meeting is being
held at the Royal York Hotel. Toronto. Can-
ada on August 20-24; the 1968 annual meet-
ing is scheduled for the Biltmore Hotel in Los
Angeles on August 10-15. Chapters hold area
JET STOCK "FOOTAGE
*JET/ PISTON/ HISTORICAL AIRCRAFT
35 MM/16 MM COLOR and BLACK Ae WHITE
Free film provided to producers for authentic airline sequences
UNITED AIR LINES
Publicity Department
Atlanta 523-5316
Chicago 726-5500
Denver 398-4535
Detroit 963-9770
Honolulu 510-171
Los Angeles
New York
Pittsburgh
San Francisco
Seattle
482-3300
922-5225
391-5152
397-2620
682-3731
Washington 737-6830
Write for catalog:
UNITED AIR LINES FILM LIBRARY
Suite 230, Statler Center
900 Wilshire Boulevard
Los Angeles. California 90017
'Jet mockups for interior filming— New York City and Hollywood
United Air Lines
38
BUSINESS SCREEN • 1967
Is your 16mm projector hard to thread?
Our 16mm Autoload threads itself.
Let's trade.
Just insert the film leader in the slot and iiip a switcn. The
Autoload threads itself . . . completely automatically.
The BELbHOUJEU touch: we've taken the fuss
out of 16nnnn film projection with a versatile souncJ
projector that threaijs itself . . . completely auto-
matically. Isn't It time you maije your sales and
training presentations easier?
The Autoload* 16mm projector sets up in less
than a minute, threads itself in seconds. Your show
is on the screen quickly and easily. You can show
film in a lighted room if necessary. Easily stop the
film on a single frame to make an important point.
Or run the picture backwards to repeat entire
scenes.
That's the Bell & Howell touch. A unique com-
bination of features and operating simplicity that
helps make every film you show a success.
Now all you need to know is how much your old
orojector is worth in trade for a new Bell & Howell
Autoload.
Clip and mail this coupon.
Bell & Howell Company, Dept. AV4
7100 McCormick Road, Chicago, III. 60645
Gentlemen: I'd like to know:
TJ more about your Autoload 16mm projector.
□ how much my old projector is worth in
trade.
Name-
Title—
Firm or Company_
Business Address-
City
Phone
-State-
-Z,p_
BELbHOUJELL
We're not
bragging . . .
but we've
really got
what it
takes!
It's not unusual for our custom-
ers to thank us when they're fin-
ished because we satisfy them
so completely. Who else in the
midwest has in rental stock 43
Arriflex cameras, 28 Eclairs, 35
Nagra recorders, 61 Angenieux
12-120 zoom lenses . . . and
they're right where you need
them when you need them! Send
for our catalog and see how we
can satisfy you next time you
.want that something extra! _
^^^^■^W) C. GRAND AVENUE
^^^F CHICAGO. ILLINOIS 60611
^^^B "(I?) 527 3060
CLEVELAND
4019 Prospect •
(216) UT 11550
DETROIT
9930 Greenfield
Rd. • (313) BR 2-3990
MEMPHIS
781 Main Street
• (901) 948-0456 M
m
1
EDUCATIONAL AND SCIENTIFIC
Organizations Serving Audio-Visual Users
Channel 9, University of Washington), Vice-
President: Kenneth Norberg (Prof, of Educ.,
Sacramento State College, Calif.), Past Presi-
dent.
Dues: Individual, $10 and $15; Business,
$25 and $50. Membership is approximately
7,000. A joint membership plan has been set up
with the National Assn. of Educational Broad-
casters.
Purposf: The improvement of instruction
through the better, wider use of audio-visual
equipment, materials and techniques. Member-
ship consists primarily of directors and special-
ists in colleges and universities, state depts. of
education, and county and city school systems.
School supervisors and administrators, class-
room teachers, librarians and audio-visual spe-
cialists in the armed forces, in industry and
among religious groups are included in mem-
bership of this NEA-affiliated a-v department.
Conferences: National Convention: 1967,
Atlantic City, N.J., April 2-6; Post 1967 con-
vention conference, Puerto Rico, April 6-9;
1968: Houston, Texas, March 24-29; Post
1968 convention conference, Mexico City;
1969: Portland, Oregon, April 27-May 1;
1970: Detroit, Mich., April 26-30. Joint
DAVI-AASL meeting in connection with NEA
Convention, Minneapolis, Minn., July 4, 1967.
Lake Okoboji Educational Media Leadership
Conference, August 20-24, 1967.
Activities. 1966-67; DAVI convened task
forces in these areas of concern: computer-
ized booking and cataloging, professional edu-
cation, media standards, role of the media pro-
fessional in education. Operates a National
Tape Repository of approximately 4,700 titles
offering a recording service for educational
institutions. DAVI has committees and com-
missions dealing with such areas as quantita-
tive standards, teacher education, professional
education of the AV specialist, school plant
design, technical standards for equipment, leg-
islation, international relations, consultative
service, research, and history and archives.
Works on joint projects with the Educational
Media Council, American Assn. of School
Librarians, National Assn. of Educational
Broadcasters, Associated Organizations for
Teacher Education. DAVI participates in ac-
tivities of international organizations of the
Teaching Profession, International Council
for Educational Films, and in state and re-
gional audiovisual conferences. It provides con-
sultants for conventions of many national or-
ganizations.
Publications: Official organ is Audiovisual
Instruction (monthly except July and ."Xugust);
AV Communication Review (quarterly). Pub-
lished in 1966-67: Educational Facilities uitli
New Media: H'ltat is DA VI'.' (sound, color
slide set); Monograt'h #3: Audiovisual Tech-
noloi;y in tlie Public Schools. A Sitrvey of
Equipment and Progratns (tentative title; at
press); Monoi;rapli #4: Project Discovery (at
press ) ; DA VI Mendierslup Directory and
Data Book. 1966-67; Handbook for State
BIOLOGICAL PHOTOGRAPHIC ASSOCIATION:
meetings for their respective members. Slide-
tape lectures of outstanding papers presented
at annual meetings are made available through
the BPA's recorded lecture program.
Oi-fktal Publications: The Journal of the
Biological Photographic Association; The BPA
News, a bulletin of chapter activities. •
CATHOLIC AUDIO-VISUAL
EDUCATORS ASSOCIATION
Office: Box 618, Church Street Station, 53
Park Place, New York, New York 10007.
Officers: Rev. Raymond Valle, Saint Clement
Rectory, President: Sister Jean Philip, O.P.,
Vice-President: Sister Marie Joachim, O.P.,
Secretary: Rev. William Cogan, ACTA Foun-
dation, Treasurer.
Executive Board: Rt. Rev. Msgr. Leo Mc-
Cormick; Rev. Michael Mullen, CM.; Rev.
Joseph Coyne, O.S.A.; Rev. Bernard Butcher;
Sister Agnes Virginia, C.S.J. ; Rev. John Cul-
hins, S. J.; Rev. Louis Rongione, O.S.A.; Sis-
ter Mary Leo, I.H.M.; Sister Dolores Schorsch,
O.S.B.; Brother Raymond Glemet, S.M.;
Clement J. Wagner; Rev. Francis Matthews;
Rev. John McAdam; Rev. William Winches-
ter; Rev. Bernard Wetzel, O.S.F.S.; Rev. Ed-
ward Soares; Richard Walsh; Rev. (Major)
W. L. Kreiger; Sister Mary Richardine,
B.V.M.; Rev. David Coffey; and Rev. Donald
Holloway.
Purpose: to further the proper use of audio-
visual materials and equipment in Catholic
education and to encourage production of suit-
able films for Cathohc school use.
Annual Convention: CAVE will meet in
Atlantic City, New Jersey, March 27-30. Ten
producers of outstanding Catholic-oriented
films and filmstrips will be presented with
awards (initiated in 1966) during this annual
meeting.
Other Activities: Three-day area workshops
are offered; a bi-monthly CAVE Newsletter is
issued to members. The organization also is-
sues a biennial directory of films and does
critical evaluation of these materials which
are published monthly in The Catholic Edu-
cator and are reproduced for member use in
the CAVE Directory. ,
DEPARTMENT OF AUDIO/VISUAL
INSTRUCTION OF THE
NATIONAL EDUCATION ASSOCIATION
Office: 1201 Sixteenth Street, N.W., Wash-
ington, D.C. 20036. Anna L. Hyer, E.xecutive
Secretary.
Officers: Wesley C. Meierhenry (Asst. Dean,
Teachers College, Univ. of Nebraska), Presi-
dent; John Vergis (Prof, of Educ, Arizona
State Univ.), President-Elect; June Dilworth
(Dir, of School Broadcasting, KCTS-TV,
40
BUSINESS SCREEN • 1967
A new film for management:
THE ERA OF RADICAL CHANGE
AND THE CORPORATION
produced for the Editors of Fortune
with the cooperation of Armco Steel Corporation
LOAN PURCHASE
DYNAMIC FILMS. INC.
NEW YORK • ATLANTA • PITTSBURGH
EDUCATIONAL & SCIENTIFIC GROUPS:
AUDIOVISUAL DEPARTMENT OF THE N.E.A.
Membership Chairmen. Current publication
list includes books and pamphlets in areas of
AV Instruction. T\', programmed instruction,
educational technology, foreign language, edu-
cational uses of the computer, non-projected
pictures. (Complete publications catalog avail-
aDle upon request. )
Awards and Scholarships: Pioneer Awards
for long-time service in the AV field given at
each national convention: two scholarships
for A\' personnel — Memorial and Programmed
Instruction scholarships.
THE EDUCATIONAL FILM
LIBRARY ASSOCIATION
Office: 250 West .^7th Street. New York
New York 10019.
Officers: James L. Limbacher. Presideiu:
William J. Speed. Vice-Presidem: Carolyn
Guss. Secretary: Emily S. Jones, Administra-
tive Director (at headquarters).
CoiUMiTTEEs: Emily S. Jones, Festival Chair-
man: Carolyn Guss. Nominations Chairman:
William J. Speed. Membership Cliairman: Judy
V'ogelsand. Evahiations Chairman.
Membership: (Constituent) — 715 non-
profit educational institutions: (Service) —
95 commercial organizations and interested in-
dividuals; 4 international members (govern-
ment agencies, film groups of other countries ) :
46 sub-memberships and 250 personal mem-
berships, for a total enrollment of 1 1 00.
Plrpose: To encourage and improve the pro-
duction, distribution and utilization of educa-
tional films. EFLA conducts a film evaluation
service.
1967 American Film Festival: To be held
May 10-13, at the Biltmore Hotel, New York
City.
Pi'BLiCATiONs: For members — Evaluations.
EFLA Bulletins. Service Supplements and Film
Review Digest and Filmlist. A catalog contain-
ing descriptions of EFLA "general" publica-
tions is provided on letterhead request.
THE FARM FILM FOUNDATION, INC.
Main Office: 1425 H. St.. N.W., Washing-
ton, DC. 20005.
Officers: Dr. Roger B. Corbett (New Mex-
ico State University). President: Mrs. Edith
T. Bennett. Executive Vice-President; Beatty
H. Dimit (National Grange). Francis Wilco.x
( National Council of Farmer Cooperatives ) .
Mrs. Haven Smith (Women's Committee, .-^m.
Farm Bureau Federation), E. M. Norton (Na-
tional Milk Producers Federation). Vice-Presi-
dents: Ken Geyer (Connecticut Milk Produc-
ers Assn.). Treasurer; J. K. Stern (American
Institute of Cooperation), Secretary: Charles
Dana Bennett, Special Consultant: Lewe B.
Martin. (Pope. Ballard & Loos), Counsel;
Dickson Loos (Pope, Ballard & Loos), As-
sistant Treasurer.
Board of Trustees: Elmaar Bakken (Boy
Scouts of America); Mrs. Edith T. Bennett,
L.xec. V. P.; Harry O. Bercher (International
Harvester Co.); Mrs, Anna Breckenridge
(Potomac Grange): Roger Corbett (New
Mexico State University): P. O. Davis (Assn.
of Land Grant Colleges); Beatty H. Dimit
(National Grange): Roger Fleming (American
Farm Bureau Federation); Ken Geyer (Con-
necticut Milk Producers' Assn.): James E.
Gibson (National Archives); N, John Hansen
(National .Assn. of County Agricultural
.^gents); H. G. Hawes (Maine State Dept. of
.'\grieulture ) ; Karl D. Loos (Pope. Ballard &
Loos); Robert F. McCleod (Corn Products
Co.); Herschel D. Newsom (National Grange);
E. M. Norton (National Milk Producers Fed-
eration ) ; Mrs. Haven Smith ( Women's Com-
mittee. Am. Farm Bureau Federation); J. K.
Stern (American Institute of Cooperation);
Carroll Streeter (Farm Journal): R. Douglas
Stuart ( Quaker Oats Company ) : Webster Ten-
ney (Future Farmers of America): John D.
Waugh (Allied Chemical Corp.): J. Jerome
Thompson ( Chas. Pfizer & Co. ) ; Francis Wil-
cox (National Council of Farmer Coopera-
tives).
Honorary Life Me.mbers: Earl W. Benja-
min. William T. Brady. Frank W. Jenks. James
A. McConnell. Wheeler McMillen. Mrs. Ray-
mond Sayre. William T. Spanton.
Board of Consultants: Roy Battles (Clear
■quality. . -Service., .Dependability"
. . . everybody's promise to the film maker!
These are all empty words mdeed. with-
out the know-how and the personal at-
tention of experienced people to back
them up.
Charles Young, our Laboratory Sched-
uling Director, helps us put life and
meaning into the words "Colburn Qual-
ity," "Colburn Service." "Colburn De-
pendability." Charlie and his co-workers
have that priceless experience and the
equipment to help you achieve a finer
finished film on your next production.
GEO. W. COLBURN LABORATORY, INC.
164 N, Wacl^er Drive • Chicago, Illinois 60606
Telephone (area code 312) 332 6286
Complete laborjioiy Serv
Suner 8 8MM « Ifif.'M RpK
ice lor I6MM Editing RecoftJing
;icp Pnnlinp Titlinr l^MV ShiIp ^nrt
Work Prints /
ilmstnp SpfvirP
42
BUSINESS SCREEN ■ 1967
Why the NPR's magazine change takes only five seconds.
Snap off the old magazine, check
the aperture, snap on the new mag-
azine. That's all. No threading; no
loop to form; no blimp to climb in
and out of. You don't need to touch
the film at all. The film is threaded
and the loop formed inside the
magazine when you load it. before
shooting starts. When you run the
camera, a built-in noisemaker
warns you if the loop is not correct.
The pressure plate is on the maga-
zine; the aperture is on the camera
body. When you snap off the maga-
zine, there's the aperture, registra-
tion-pin and claw, right before your
eyes. Inspection and cleaning are
fast and foolproof.
An unwritten law of unscripted film
making is that you save your last
few feet of film for the big scene
you think will come up at any
moment, thus missing some good
cutaways. Then you run out during
the big scene anyway. With the
NPR you've lost only ten seconds
of the action. In the studio and
working from a script, the five-
second magazine change can stop
everyone on set going off to make
a phone call when they hear the
dread cry "Reload."
One of our customers, shooting at
the last GOP convention, reports
that he was able to get matching
closeups of two VIPs — one asking
a question and the other answering
it — on two rolls of film. He ran out
on the question and got the answer
on the next roll, using the NPR's
automatic clapper to re-establish
sync. The VIP's preliminary har-
umphs and the NPR's blimp-free
silence, precise reflex viewing, two-
lens turret and steady shoulder-
resting were helpful too.
We have a brochure on the NPR
that we'd like to send to you. Just
let us know your address. Ours is
Eclair Corporation of America,
7262 Melrose Avenue, Los Angeles,
Calif. 90046. Call (213) 933-7182.
Franchisee! dealers: ea%t coast: F&B
CECO. Camera Mart, Camera Service Cen-
ter. General Camera Corp., SOS Photo
Cine Optics, Claus Gelotte: middle west:
Behrends Inc.. Victor Duncan Co.; south:
Frye Photo: west coast: Gordon Enter-
prises, Mark Armistead, Brooks Camera.
17th PRODUCTION RKVIEW
43
IMPORTANT NEWS FROM CFI TO ALL FILMSTRIP PRODUCERS:
Now you can shoot 3 5mm 2X2 color slide originals
using 35mm Ektachrome Commercial and obtain
Filmstrip Release Prints of new and better quality.
Kodachronie II, Kodaftirome X, Ektachrome X, and other presently available
color Amateur Reversal 35mm Films in cartridge loads are not intended to, and
do produce, excellent 2x2 color slides for projection — NOT FOR REPRO-
DVCTION. Filmstrips made from such 2x2 slides, by any of the current tech-
niques, regrettably show a tendency to be high in contrast and low in color
fidelity.
Since most of our customers furnish us with 2x2 color slide originals as the
basic material for filmstrips, we began to wonder why the same hi-fi shooting
film that has proved so eminently successful for 16mm color motion pictures
couldn't be applied to filmstrips. As you probably know, non-theatrical
motion picture producers use I6mm Ektachrome Commercial as camera film
and make release prints on EK Color Positive from a color intemegative.
Would Kodak supply Ektachrome Commercial in 35mni size? The answer,
we found, was "Yes," provided that we ordered an entire production run.
Accordingly, we placed a special order and now have the film in stock.
The 3fi-exposure cartridge, including processing and mounting, is available
from us at a net price of $5.50.
Here is the procedure:
1. Shoot 35mm Ektachrome Commercial purchased from CFI.
Exposure Data; A.S.A. Daylight - (use i±8.5 filter) 16
Tungsten — ( no filter ) i5
3200°K
2. Send exposed ECO film cartridge to CFI for procesung and mounting.
3. CFI will return the processed and mounted slides to you.
4. You assemble the material for the Filmstrip ( you may include ordinary
Kodachronie and Ektachrome 2x2 slides, larger size transparencies, art
work, opaque color prints, titles, overlays, etc.) and send it all to CFI with
instructions for making your filmstrip negative.
5. We, at CFI, make a color-corrected and balanced filmstrip interne^ative
from your slides and other material. Then we make a filmstrip answer print on
EK Clolor Positive. This print is sent to \ou for your inspection.
6. Upon your approval of the answer print, we make release prints on our
unicjue high-definition, non-scratching printer. We develop these prints in our
regular 35mm motion picture color processing machines and inspect c\er\- print.
( The high \olume of color motion picture processing going on at CFI necessi-
tates and justifies all of the chemical, sensitometric and color control that insures
uniformly excellent filmstrip release prints. )
IF YOU WANT IMPRO\ ED PICTURE QUALITY IN FILMSTRPS, THIS
IS THE W.\Y TO GET IT! For further information or purchase of 35mm
Ektachrome Commercial film, contact Lou Livingston in our Filmstrip De-
partment. Phone him at (213) HO 2-08S1.
CONSOLIDATED FILM INDUSTRIES
959 SEWARO STREET, HOLLYWOOD. CALIFORNIA 90038 ; HO 2-0881 • HO 9-144)
THE FAR.M FILM FOUNDATION, INC.
(CONTINUED FROM THE PRECEDING PACE 42)
Channel Broadcai-ting Service); E. G. Cher-
honnicr ( Foundation for American Agricul-
ture); Ott Coelln (Business Screen Magazine);
Don Donnelly (American Farm Bureau Fed-
eration); Kit H. Haynes (National Council
of Farmers Cooperatives); H. N. Hunsicker
(Office of Education, HEW); J, Don Parcl
(Association of American Railroads); Val
Sherman ( National Milk Producers Federa-
tion); C. Maurice Wieting (Ohio Farm Bureau
Federation); Louis H. Wilson (National Plant
Food Institute); Judd Wyatt (Missouri
Farmers" Association).
Meetings: The Trustees meet each year in
lune. The Board of Consultants meet to screen
films on call of the Executive Vice-President.
Purpose: The creation of better understand-
ing between rural and urban America through
audio-visual education.
Activities: (1) Distributes through its main
office and cooperating depositories 16mr'
! motion pictures found suitable by Board of
; Consultants for Foundation endorsement. Dis-
tribution is principally to rural America. There
is no cost to film users except for return post-
age. There is, however, a small library of spe-
cial purpose rental films maintained at the
main office. (2) The Foundation, through its
contacts with all nhases of rural America,
makes available a unique consultation service
to film sponsors and producers. •
THE UNIVERSITY FIIM
PRODUCERS ASSOCIATION
Office (of the President): Raymond E. Field-
ing, TV-Radio-Film Division, University of
Iowa, Iowa City, Iowa.
Officers: Raymond E. Fielding. President:
Richard 1. Goagin (Communication Arts. New
York Univ.) Executive Vice-President: Robert
W. Wagner (Motion Picture Div.. Ohio State
Univ.) Editorial Vice-President: W'iW'idm Drake
( Motion Picture Div.. Ohio State Univ. ) Con-
ference Vice-President: J. Sol Wrenn. Jr. (Va.
State Bd. of Education) Treasurer: Luella Sny-
der (Winnsboro, La.) Secretary.
Board of Directors: Frank R. Paine (So.
111. L'niv.) Immrdiate Past President: John B.
Kuiper (American Univ.); Larry Silverman
(Wayne State Univ.); Jes'e Senn (Purdue
Univ.); Donald E. Staples (Ohio State Univ.);
John Tyo (Syracuse Univ.); J. Blair Watson
( Dartmouth ) .
Committee Chairmen: Herbert E. Farmer
(Univ. of So. Calif.). Consiilulion: John Kui-
per (American Univ.). Curriculum: J. E.
Oglesby (Va. Stj.te Board of Education).
Festivals and Contests: John Mercer (So. 111.
Univ.) and Kenneth Mason (Eastman Kodak
Co.), Historians: Richard J. Goggin ( New York
Univ.), International Relations: Marshall Lov-
rien ( Univ. of Iowa ) , Membership: Howard W.
Cotton (So. III. Univ.), Pe'sonnel.
Publications: The formal publications of
UFPA is a quarterly. The Ufpa Journal.
(subscript'on to non-members is S4.00 per
year). Other special reports and papers pub-
(CONTINUED ON THE FOLLOWING PAGE 219 I
44
BUSINESS SCREEN • 1967
THE ASSOCIATION OF
CINEMA LABORATORIES, INC.
Office: 1925 K St., N.VV., Washington, D.C.
20006. Phone: (202) FE 8-3157.
Officers: Sidney P. Solow (Consolidated
Film Industries), President; W. D. Hedden
(Calvin Productions, Inc.). Vice-President:
Robert A. Colburn (Geo. W. Colbum Lab-
oratory. Inc.), Treasurer: A. E. Bruch (Capi-
tal Film Laboratories, Inc.), Secretary; Pres-
ton B. Bergin, Executive Secretary.
Board of Directors: Terms Expire Fall —
1968: Class A— Robert F. Blair (Labcraft
International Corp.); Class B — \V. A. Palmer
(W. A. Palmer Films, Inc.); Class C— G.
Carleton Hunt (DeLu.xe Laboratories, Inc.);
Canadian Rettion — E. W. Hamilton (Trans-
Canada Films. Ltd.); vyesiern Region — Sidney
P. Solow (Consolidated Film Industries).
Terms Expire Fall — 1967; Eastern Region —
John E. Asher (Lab-TV); Soutliern Region —
F. F. Sack (Reela Films, Inc.); Central Re-
gion— Frank M. McGeary (Motion Picture
Laboratories, Inc.); Western Region — Burton
Smith (Cine-Chrome Laboratories); Canadian
Region — Findlay J. Quinn (Film House, Ltd.).
Meetings: Held semi-annually at the same
time and place as the Society of Motion Pic-
ture and Television Engineers' conventions. •
THE FILM PRODUCERS
ASSOCIATION OF MINNESOTA
Officers: Cliff R. Sakry (Promotional Films,
Inc.), President: Don Bajus. (Studio One,
Inc.); Secretary; Anthony Lane (Anthony
Lane Studios, Inc.), Treasurer; Clark Dean
(Image, Inc.) and Dick Pollster (Empire
Photosound, Inc.), Managers, two- and one-
year terms respectively.
Members; Countryman-Klang Film Produc-
tions; Empire Photosound. Inc.; George Ryan
Films, Inc.; Promotional Films. Inc.; Rusten
Film Associates; Anthony Lane Film Studios.
Inc.; Studio One, Inc.; Image. Inc.; Sly-Fox
Films, Inc.
Purpose: The advancement of the arts and
crafts of film production for the betterment
and improvement of the film industry: the
establishment of improved client relations and
the exchange of technical information.
Pro.iects: Advertising, publicity and public
relations campaign to build recognition and
prestige for the accredited local film producers;
to enlighten business and industry in the types,
uses and advantages of films and to encourage
wider use of films in training, selling, adver-
tising and public relations.
Meetings: Third Monday of each month,
6:30 p.m., Minneapolis. •
Through membership and
active participation in the
ajlairs of their industry
groups, men and women in
these organizations are
helping advance the cause
of the film medium . . .
FILM PRODUCERS ASSOCIATION
OF NEW YORK, INC.
Office (of the Executive Director): 165 West
46th Street, New York, N.Y. 10036.
Officers: T. Joseph Dunford (Pelican Films,
Inc.), President: John Babb (F&B Ceco,
Inc.). Vice President; Lee Bobkcr (Vision As-
sociates, Inc.), Secretary: Morris Behrend
(WCD, Inc.), Treasurer.
Directors: Robert Bergmarm (Filmex, Inc.);
Lee Blair (TV & Film Graphics, Inc.); Manny
Casiano (Coastal Film Service, Inc.); Hubert
Clapp (Camera Scr\'ice Center, Inc.); Robert
Colodzin (Colodzin Productions, Inc.); Robert
Crane (Color Service Co.. Inc.); Eli Feldman
(Focus Presentations, Inc.); Sanford Green-
berg (MPO Videotronics, Inc.); Burton Gro-
din (ABC Camera Co.. Inc.); Robert Gross
(American Film Producers. Inc.); Irving
Hecht (Cineffects. Inc.); Sam Magdoff ( Flek-
tra Film Productions. Inc. ) ; Peter Mooney
(Audio Productions, Inc.); Sheldon Satin
(VPI Productions, Inc.); Wilfred Sohl (EUE '
Screen Gems, Inc. ) ; Chester Stewart ( Reeves
Sound Studios); Al Viola (PGL Productions,
Inc.).
Producer Members: Allegro Film Produc-
tions; American Film Productions. Inc.; .Audio
Productions. Inc.; John Bransby Productions,
Inc.: Colodzin Productions. Inc.; Thomas
Craven Film Corp.; Directors Group. Inc.;
Dynamic Films, Inc.; Elektra Film Produc-
tions. Inc.; EUE Screen Gems; Farkas Films.
Inc.; Filmex. Inc.; Filmfair. Inc.; Focus Pre-
sentations. Inc.; Gerald Productions; Gordon/
Youngman Productions. Inc. Henkin-Faillace
Productions. Inc.; Illustra Films, Inc.; Henry
Jaffe Enterprises Clayco Films, Inc.; Kim &
Gifford Productions. Inc.; James Love Pro-
ductions. Inc.; Marathon International Produc-
tions. Inc.; Movierecord. Inc.; MPO Produc-
tions, Inc.; Owen Murphy Productions, Inc.;
Fred A. Niles Communications Centers. Inc.;
Pelican Films. Inc.; PGL Productions. Inc.;
The Place for Filmmaking, Inc.; Producing
Artists. Inc.; Production Center. Inc.; Rosc-
Magwood Productions. Inc.; Savage Friedman
Productions. Inc.; Mickey Schwarz Produc-
tions. Inc.; Spectra Films, Inc.; Henry Strauss
Productions. Inc.; Tele-Video Productions.
Inc.; TV & Film Graphics. Inc.; Vision As-
sociates. Inc.; \'PI Productions. Inc.; WCD.
Inc.; Willard Pictures. Inc.
Associate Members: ABC Camera Corp.;
Animated Productions. Inc.; Bonded Service,
div. Novo Industrial Corp.; Camera Service
Center, Inc.; C"ineffccts. Inc.; Coastal Film
Services. Inc.; Jerome J. Cohen, Inc.; Color
Service Co.; Du Art Film Labs. Inc.; F&B'
Ceco. Inc.; General Camera Corp.; Saul Korn-
reich & Sons, Inc.; Manhattan Sound Corp.;
Mecca Film Laboratories Corp.; Moviclab,
Inc.; Precision Film Labs. Inc.; Preview
Theatre. Inc.; Recording Studios. Inc.; Reeves
Sound Studios; Charles Ross, Inc.; Titra Sound
Corp.
Executive Director: Harold Klein
Purpose: An organization of professionals in
the art and craft of motion picture making,
dedicated to preserving standards of quality.
Trade and
Professional
Organizations
Serving the
Audio- Visual
Industry
Associations of Dealers,
Engineers, Laboratories
cind Producers in the U. S.
Canada and Abroad
service, good practice, ethics and to the devel-
opment of the Industry. The organization,
through membership meetings and active com-
mittees, works to advance the motion picture
industry in all of its branches; to establish
and maintain a high standard of ethics among
prixlucers. their employees, their suppliers and
their clients; to distribute accurate information
with regard to technical improvements; to ad-
vise the general public on the importance of
the film industry in the nation's economy; to
encourage responsible people to enter the in-
dustry: to promote, stabilize and coordinate all
elements of the industry •
Internal ional Prod ut or
and Laboratory Groups
THE ASSOCIATION
OF MOTION PICTURE PRODUCERS
AND LABORATORIES OF CANADA
Office (of ihc President): ^ Brockhouse
Road, Toronto 14. Ontario: (of the Executive
Secretary): Suite 512, 55 York Street, Toron-
to 1, Ontario. Can. {Continued on next page)
I7th PRODUCTION REVIEW
45
LaBTV
stops
processing
headaches
4-ways
• SERVICE
• TIME
• QUALITY
• PRICE
Save yourself a headache. Next
time get a "professional" lab to
do the job. Only Lab-TV has the
knowledge experience and equip-
ment to the do the job right. Ask
any film-maker.
So take a tip, not a pill. Send
your next job to Lab-TV.
The Lab for
i6/35mm
Negative/Positive, Black/
White, Color & Reversal Film
OTHER SERVICES:
• 16mni Color Printlne • Reduction Printing
• Processine i Printing • Dupe Negatives
■ Fine Grain Positives ■ Release Prints
• Complete Services
International Industry Trade Organizations:
723 Seventh Ave . New York 19. N.Y. • JU 6-2293
CANADIAN LABORATORIES AND PRODUCERS;
Officers: Roger J. Bcaudry (Pathc-Hum-
phrics of Canada, Ltd.), President: Heinz A.
K. Drege (Williams. Drege & Hill. Ltd.): Vice-
Pre.siilenl: S. Dean Peterson (Peterson Pro-
ductions, Ltd.), Immediate Past President:
Frank A. Young, Executive Secretary.
Directors: Claude Barnwell (Filmarc Pro-
ductions. Ltd.): David Bier (David Bier Stu-
dios & Film Laboratories); Robert C. Crone
(Film House, Ltd.); E. Wally Hamilton
(Trans-Canada Films, Ltd.): Gerald J. Kee-
ley (Robert Lawrence Productions (Canada),
Ltd.) Gordon Petty (Film Technique. Ltd.);
Nick J. Zubko (Cine Audio, Ltd. ) : Frank Tate
(Photo Importing Agencies, Ltd.).
Membership: Canadian firms, proprietorships.
partnerships, corporations and agencies en-
gaged in motion picture production or labora-
tory work are eligible for Active Membership.
Persons, firms or organizations acceptable to
the membership and interested in the further-
ance of the motion picture industry in Canada
are eligible for Associate Membership (non-
voting). Present membership: 60 Active Mem-
bers; 14 Associate Members; Total 74.
Purpose: To promote the common interest of
those engaged in the motion picture produc-
tion and laboratory industries in Canada by
maintaining the highest possible standards in
the production of motion pictures for indus-
trial, commercial, theatrical, or television re-
lease; to represent the industry in its relations
with government, other associations and the
public at large; to encourage government agen-
cies to have their films produced by private
producers.
Activities: I. To continue to promote the
position and advantages of the Canadian pri-
vate film production and laboratory industries.
2. To encourage all governments and govern-
ment agencies to let more and more film pro-
duction via tender to private producers, and
to produce fewer films themselves. 3. To as-
sist with the launching of 35mm color process-
ing in Canada. 4. To provide for film require-
ments in connection with EXPO '67 (Canada's
Official World's Fair, to be held in Montreal).
5. To assist in staging an impressive Cana-
dian Centennial Film Awards Competition,
with presentations to take place in Toronto
in the fall. •
FEDERATION OF SPECIALIZED
FILM ASSOCIATIONS
Office (of the Secretary) : 2, Bourchier Street
London, W. 1, England. Telephone: REGent
3781. J. Neil Brown, M.A., Secretary.
Purpose: The Federation represents aad pro-
motes the interests of all branches of the
specialized film industry through its constituent
member Associations: (1) Association of Spe-
cialized Film Producers representing the pro-
ducers of cinema shorts, documentaries, spon-
sored industrial and Government fUms. (2)
Advertising Film Producers Association repre-
senting producers of advertising films for tele-
vision and cinema. (3) British Animation
Group representing producers of cartoon.
animated diagram, special and model anima-
tion films. Each Association is represented on
the Federation Council by its Chairman and
Vice-Chairman and elected representatives. •
INTERNATIONAL QUORUM
OF MOTION PICTURE PRODUCERS (IQ)
Of lie L (of the President): 19 Fairmont Ave.,
Ottawa, Canada.
Officers: Graeme Eraser (Crawley Films,
Ltd.), President: Matt Farrell (Matt Farrell
Productions). Vice-President: Jack R. Rabius
K & S Films, Inc.). Secretary-Treasurer.
Directors: Graeme Eraser. Matt Farrell, Jack
R. Rabius; Knut-Jorgen Erichsen (Central-
film A/S. Oslo, Norway); D. M. Sapra (Asia
Telefilms. Hyderabad (20) India); Howard
J. Silbar (Time Life 8 Productions, Grand
Rapids. Mich.).
Membership: Charter members include 51
non-theatrical motion picture production com-
panies, situated in 31 marketing areas of the
United States, plus one company in each of
Australia. Belgium. Canada. Denmark. Fin-
land. Germany, Greece, India. Japan. Kenya.
Mexico, Norway. Portugal. Puerto Rico. South
Africa, Sweden. Switzerland. Turkey, United
Kingdom, and Yugoslavia.
Purpose: This is a newly-formed international
network of non-theatrical producers of films
for industry, government and television. Pur-
poses are to assist in the exchange of ideas,
information and understanding among its
members, to broaden the surface horizon of
each member through affiliation with member-
producers located strategically throughout the
world: to raise the professional standards of
non-theatrical motion pictures by examples
of excellence; to share among members new
concepts and technology for the betterment
of motion pictures: to exchange information
on personnel, equipment and markets for the
good of all members; to provide members with
information on photography and recording
conditions in each area; and to simplify and
render more productive the operations of all
members. •
SCREEN ADVERTISING
WORLD ASSOCIATION LTD.
Office: 35 Piccadilly. London W. 1. England.
Cables: FESTFILM LONDON W.l.
Officers: Jean Mineur, President; Ernest
Pearl. Honorary Life President: Pax Moren
and Per Onner. Vice Presidents: B. H. Annett.
Director General.
Purpose: To promote and develop cinema
screen advertising on an international basis;
to assist in the promotion and trade among
members of the Association by provision for
distribution facilities and a central information
service; and by arranging for the exchange be-
tween members of information for their mutual
assistance.
1967 Activities: The Association is respon-
sible for the organization of the International
.Advertising Film Festival. The 14th Interna-
tional Advertising Film Festival will be held
during the period June 19-24, 1967, at Cannes.
46
BUSINESS SCREEN • 1967
THE COMMUNICATOR:
AGENT OF CHANGE
In the process of modifying behavior,
the communicator plays a critical role.
He must not only transmit,
but structure and sequence as well.
He must not only tell,
but insure that reception and retention
will indeed take place.
His imagination and skill are, in fact,
the only guarantee that change will occur.
His integrity the only assurance
that the cheinge will be for the better.
31 WEST 53RD STREET • NEW YORK IB. N.
PLAZA 70651
Communicating ideas on film and a full range of pi-ogrammed audio-visual media
NOT
ENOUGH...
It takes more than a camera to
make good films. Fraser Produc-
tions' staff of writers, directors,
cameramen and editors can
guarantee that your next film will
be an effective one. Write or call
for a showing of the 'Fraser Film
Film' demo reel.
FPASER PRODUCTIONS
38 HOTALING . SAN FRANCISCO
(415) 982-9988
8380 MELROSE, HOLLYWOOD
(213) 653-4480
The Sweet Sound of Success
An idea to communicate? Record it! On tape,
records, or film ... at RPL. Unexcelled studios,
expert engineers, huge music and effects
library, monaural and stereo mastering and
duplicating, screening theater, efficient follow-
through. You just concentrate on the IDEA . . .
and listen to the sweet sound of success! The
quick, precise, economical way to reach your
salesmen, distributors, customers, prospects,
the public . . . with sales and product infor-
mation, management messages, engineering
data, training, meetings, audiovisuals, films,
and exhibits. Call or write for details.
Sound Ideas from
RECORDED PUBLICATIONS LABORATORIES
1508 Pierce Avenue, Camden, N, J. 08105
RF
J
National Organization
of Audio- Visual Dealers
THE NATIONAL AUDIO-VISUAL
ASSOCIATION, INC.
National Office: 3150 Spring Street, Fair-
fax. Virginia 22030.
Contact; Don White. Executive Vice-Presi-
dent or James P. Thompson, Vice-President
& General Manager.
Membership: A trade association of the com-
mercial audio-visual industry: membership
consists of ( 1 ) A-V dealers and film libraries;
(2) A-V materials" producers; (3) A-V equip-
ment manufacturers; and (4) independent
A-V suppliers" representatives.
Purpose: The Association was organized in
1939 to ( 1 ) collect and furnish data which
will benefit A-V business; (2) improve the
professional status and business practices of
the industry; ( 3 ) provide business education
and information; and (4) promote better re-
lations between A-V suppliers, distributors,
and customers.
Board of Directors: Eloise Keefe (T.E.A.
Film Library, Dallas), Chairman of the Board:
Max Rarig (Rarig"s. Inc., Seattle), President;
Frank S. Bangs (Frank Bangs Co.. Inc., Wich-
ita ) , First Vice-President & President-Elect:
John Ellingson (Inland Audio-Visual Co.,
Spokane), Second Vice-President: P. Ray
Swank (Swank Motion Pictures, Inc., St.
Louis) Secretan,': Alan P. Twyman (Twyman
Films, Inc., Dayton), Treasurer.
Directors-at-Large: Ann Vath (Audio-Vis-
ual Aids, Sharpsville, Pa.); Jasper G. Ewing
(Jasper Ewing & Sons, New Orleans); Paul
Cox (Coast Visual Education, Hollywood); C.
M. Meserve (A. H. Rice Co., Inc., Manches-
ter, N.H.).
Regional Directors: Rutherford K. Clarke
(The Rud Clarke Co.. Inc.. Syracuse); Boggs
Huff (Visual Education Co., Inc. Nashville);
Lester E. Norstad (Norstad Audio-Visual Co.,
Northfield, Minn.); Ronald Nelson (Redlands
A-V Sales & Service, Redlands, Calif. ) ; Nelson
C. White (Nelson C. White — Ideal Pictures,
Baltimore); R. R. Hiller (Midwest Visual
Equipment Co., Inc., Chicago); Arnold A.
Nored (Sound Photo Sales Co., Lubbock, Tex-
as); Marvin Melnyk (Winnipeg, Manitoba,
Canada).
Ex Officio: Robert P. Abrams (Williams,
Brown & Earle Co,, Philadelphia); Harvey
Marks (Visual Aid Center, Denver); Albert
R, Bailey (Bailey Films, Inc., Hollywood);
Don E. Warner ( Audiotronics Corp., North
Hollywood); Mike Swank (Swank Motion Pic-
tures. Inc., St. Louis); Howard Wilson (H.
Wilson Corp., Chicago); Jerry Denbo (West-
ern Audio-Visual Representatives, San Mateo,
Calif.).
Principal Committees: Frank S. Bangs, Co;i-
vention: Ellsworth C. Dent, Educational: Mike
Swank, Fihn Council: Robert P, Abrams, In-
dustry & Business Council: John Ellingson,
Membership: J, W, Kintner, Nominating: Har-
vey Marks, Religious Council: Wayne New-
man, Resolutions: Max Rarig, Long Range
Planning: Ainslic Davis, Technical .Standard':.
Publications: The Association's regular bul-
letin, NA VA News, is published 26 issues per
year, available to members only. Of general
interest are: The Audio-Visual Equipment Di-
rectorx, Thirteenth Edition, published Janu-
ary, 1967 (340 pages, $6,00); The NAVA
Trade Directory. 1966-67, coded to show
services and products available (free on re-
quest); The Audio-Visual Speakers' Guide
1 964 ( free on request ) ; and Tall< Is Not
Enough. 1962, an A-V utilization handbook
for industry (single copies, free on request).
1967 Activities: The NAVA Convention and
and Trade Show: July 1 5- IS, The Palmer
House, Chicago. III. Guests admitted on fee
basis. •
National Organization of
Professional Engineers
THE SOCIETY OF MOTION PICTURE
AND TELEVISION ENGINEERS
Headquarters: 9 East 41st Street, New York,
New York 10017.
Officers: G. Carleton Hunt (Deluxe Lab-
oratories, Inc.), President: Deane R, White
(Photo Products Dept,, E. I. du Pont de
Nemours & Co. ) . Executive Vice-President;
Ethan M. Stifle (Eastman Kodak Co.), Past
President: William T. Wintringham (Bell Tel.
Laboratories, Inc.), Engineering Vice-Presi-
dent: Rodger J. Ross (Canadian Broadcasting
Corp.), Editorial Vice-President: Joseph T.
Dougherty (E. I. du Pont de Nemours), Fin-
ancial Vice-President: E. B. McGreal (Pro-
ducers Service Co. ) , Conference Vice-Presi-
dent: Wilton R. Holm (E. I. du Pont de
Nemours), Sections Vice-President; Max
Beard, Vice-President for Education Affairs;
William G. Hyzer. Vice-President for Instru-
mentation & Higli-speed Photograpliy; Richard
J, Goldberg (Houston Fearless Corp,), Vice-
President for Motion Picture Affairs; J. S,
Courtney-Pratt (Bell Tel, Laboratories), Vice-
President for Photo Science Affairs: Richard
S. O'Brien (CBS Television Network) Vice-
President for Television Affairs: H, Theodore
Harding (E. I. du Pont de Nemours), Secre-
tary 1967-68; Saul Jeffee (Movielab, Inc.).
Treasurer 1966-67; Lewis A. Bernhard, Ex-
ecutive Secretary.
Local Section Chairmen: Gordon L. Bone.
2405 Esther Ave,, Huntsville. Ala. 35810;
Orley J, Bratton, 205 Nelson Ave,, Eau Gallie,
Fla. 32935; John F. X. Browne, Jr.. 642 N.
Woodward, Birmingham. Midi. 48011; Sid-
ney Davidson, 2424 South Dahlia St., Denver.
Colo. 80222; Raymond Demoulin, 193 Kay-
mar Dr.. Rochester. N.Y. 14616; Ted Fogel-
man, 1057 South Ogden Dr.. Los Angeles.
Calif.. 90019; Allen F, Hilliard, 164 N.
Wacker Dr„ Chicago. 60606; Hubert T. Jen-
kins. 1600 Clifton Rd,. N, E., Atlanta. Ga.
30333; Robert E. Johnson, 51 Orchard Way,
N.. Rockville. Md. 20852; Edward Kornstein,
6 Holiday Rd., Wayland. Mass. 01778; John
J. Kowalak. 619 W. 54 St., New York 10019;
48
BUSINESS SCREEN • 1967
]
OF KANSAS CITY
OF PHILADELPHIA
TWO SIGNS OF THE TIMES
Calvin Cinequip, Inc. of Kansas City and Calvin Cinequip, Inc. of Philadelphia are
the full corporate names of two new companies organized to serve your equipment needs
in the field of communications. A complete range of production and audio visual equipment
is available for rental or purchase. The organizations are also backed by production and
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production services, processing, and release printing.
Whatever your needs, raw stock, cameras, recorders, lights, accessories, editing
gear, projectors, cans and cases . . . We have them. They are available for you now— and
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irvmlevine
associates
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CORNER UCMi: OF CMCRICAS
PHONE: I2I2I 924-8573
CABLES LABSBEBELL.N V
for NEW 1967 Price List C-2.
MOTION PICTURE & TV ENGINEERS:
(CONTINUED FROM THE PRECEDING PAGE 48)
Murray W. Marshall, 14 Fcatherwood PL,
Islington. Onl.. Canada: William M. O'Rork,
161 Eighth Ave, N.. Nashville. Tenn. 37203:
Bruce L. Prentice, 5170 Cumberland Ave.,
Montreal 29, Quebec. Canada: Burton Smith,
4075 Transport St. Palo Alto. Calif. 94303.
Chairmen/Smpte Engineering Commit-
tees: John M. Waner (Kodak), Color: Arthur
J. Miller ( Du Art Film Labs), Film Dimen-
sions: Frank H. Riffle (Carbons, Inc.), Film
Projection Practice: Robert D. Shoberg (Red
Lake Labs. ) , Instrumentation & High Speed
Photography: James L. Wassell (Hollywood
Film Co.). Laboratory Practice: Gary Kaess
( Keystone Camera Co. ) , 1 6/8mm Motion Pic-
tures: F. G. Albin ( 20th Century Fox ) , Sound:
R. E. Putman (General Electric), Television:
F. M. Remley, Jr. (Univ. of Michigan), Video
Tape Recording: H. W. Knop, Jr. (E. L du-
Pont), Standards.
Conferences: 101 st. New York, New York
Hilton, April 16-21, 1967: 102nd, Chicago,
Edgewater Beach, Oct. 15-20, 1967. •
BRITISH INDUSTRIAL FILM ASSOCIATION
Office: 30 Queen Anne's Gate. London,
S.W.I. England. Phone: WHltehall 9971.
Officers: Sir Peter Runge, President: The
Earl of Drogheda, The Earl of Halsbury, Vice
Presidents.
Council: B. G. Akroyd (United Kingdom
Atomic Energy Authority ) ; Edgar Anstey
(British Railways Board); Clive Barwell
(Mullard): R. L. Bassett (Smith Kline and
French Laboratories): Maurice Buckmaster
(Maurice Buckmaster Associates); J. Camp-
bell Eraser (Dunlop): W. P. N. Edwards
(Confederation of British Industry); Peter
Goodricke (George Wimpey & Co., Ltd.); L.
M. Mitchell (Unilever, Ltd.); M. W. Pitts-
Tucker (Courtaulds) ; John Drummond (Shell
International): Hugh Whitwell (Courage, Bar-
clay & Simonds).
Purpose: To promote the best use of film in
the service of industry and commerce and in
particular (a) to foster the exchange of infor-
mation and experience among industrial organ-
izations interested in the use of films: and (b)
to encourage the wide distribution and use of
British industrial films at home and overseas.
Meetings and Activities: Monthly meetings
in London and cities in Britain: publication of
news and comment items; loan of cinema facil-
ities between members; confidential advice on
production facilities and services. Organizers
of the annual British National Industrial Film
Awards Competition. Membership restricted to
sponsors and users of industrial films. Adver-
tising agencies: public relations consultants and
non-theatrical film distribution companies are
admitted as associate members of this national
organization in the factual film industry. •
■i; Reports on activities of the British Industrial
Film Association are featxired in regular issues.
WORLD FILM COMPETITION IN 1967
THE EIGHTH INTERNATIONAL
INDUSTRIAL FILM FESTIVAL
Sponsored by the Council of European
Industrial Federations
'■ The world's foremost gathering of industrial
film users and producers from throughout
Europe, the Middle East and the U. S. is held
annually in various European capitals. The
1966 International Industrial Film Festival
took place in Venice, Italy, last fall, under the
sponsorship of the Italian member of the Coun-
cil of European Industrial Federations.
The Eighth International Industrial Film
Festival will be held in Lisbon. Portugal, on
September 5 through the 10th, 1967. The event
will be sponsored by the Portuguese Federa-
tion of Industry, the CIFE member in that
country and host of the 1967 Festival.
All delegates and jurors are official represen-
tatives of their national industrial associations
or federations. The U.S.. for example, is rep-
resented by the National Association of Manu-
facturers. At Rouen. France in 1965 and again
at Venice, in 1966, the publisher of Business
Screen was one of the official U.S. delegates.
Categories: the following types of films are
in competition at these International Festivals:
A. Films about industrial questions (economic,
social, technical or scientific ) or general inter-
est and intended for showing primarily to the
general public.
B. Films about specific industrial products,
materials or projects, intended for showing
primarily to the general public.
C. Films aiming less at information than do
the films in categories A and B, but which have
the purpose of contributing to the prestige of
the industry concerned or a firm, intended
primarily for the general public.
D. Films about specific industrial products,
materials or projects or about industrial tech-
niques (management methods, measures for
increasing productivity, efficiency and output,
rationalisation, automation, application of
modern techniques, etc. ) intended primarily
for specialist audiences.
E. Films on industrial application of scientific
principles and research intended primarily for
special audiences, including educational estab-
lishments, rather than for general showing like
categories A, B and C.
F. Films on management and manpower train-
ing (for example, vocational guidance and
training, training within the firm ) and on man-
power promotion and human relations within
the firm, intended rather for an industrial au-
dience than for the general public.
G. Films on accident prevention, occupational
diseases, health, re-education and measures
of social security, intended rather for an in-
dustrial audience than the general public.
Films will be shown in their original language.
The two official languages of the Festival are
English and French.
Entries: U. S. entries are screened by the
Council on International Nontheatrical Events
(CINE) on behalf of the National Association
of Manufacturers which represents this country.
50
BUSINESS SCREEN • 1967
Whether your interest is in mass film circulation
or in specialized audiences, you will want to check your cost
and find out how you can obtain CUSTOM distribution
and up to 25% more booking with no increase
in your distribution budget . . .
-:'.^
United
World
Films
^^^ Custom Sponsored
Distribution
X
For more details on Custom Distribution
call collect or write:
UNITED WORLD FILMS, INC.
221 Park Avenue South • New YoiJ<, N.Y. 10003
(212) 777-6600
17lh PRODUCTION REVIEW
51
PICTURE PARADE
New-
just off the presses .
our full color brochure which describes all of the
services available at Capital. We solicit people who
want customized service. . .who demand top quality.
Our expanded laboratory and production facilities
are at your disposal 24 hours a day. Professional
motion picture laboratory with complete in-house
capabilities from script to screen all under one
complex. Complete photo processing and printing
service with the most modern, up-to-date equipment
available. Comprehensive recording and re-
recording facilities to fit every need.
We'll be pleased to tell you our complete service
story. Just drop us a line and our brochure will go
out to you return mail.
No obligation, of course.
• 'Be sure the company you deal with has the years
of experience we have."
IfflSING
FILMS
America's Merchant Marine at
Work: Film on World Commerce
■A' Four continents, including a
fascinating 3,000-mile trip up the
Amazon River, are featured in
Colleai'iies in World Commerce, a
new 30-niinute documentary film
on the American Merchant Ma-
rine, sponsored by Moore-McCor-
niack Lines.
The United States, South Amer-
ica, Africa. Scandinavia and the
European Low Countries are used
as examples of the expanding im-
portance of the American flag
shipping scene in terms of recipro-
cal commerce. Operations of
Moore-McCormack's break-bulk
and door-to-door container cargo
liner service should make the new
film interesting to shippers around
the world. Moore-McCormack's
luxury liner cruises offer charming
vignettes of some of the expe-
riences which delight cruise pass-
engers.
The film was produced by John
M. S'^uiers, president of Willard
Pictures. Inc.. of New York, with
the cooperation of J. A. Meder-
nach. vice-president of Moore-
McCormack Lines, and J. S. Ful-
lerton, of J. S. Fullerton. Inc. ad-
vertising agency.
Three camera crews under the
direction of Fred Porrett. Richard
Durrance and Walter Holcombe
traveled over 30.000 miles to
cover the four continents which
Moore-McCormack serves.
The film was premiered on Feb-
ruary 6 aboard Moore-McCor-
mack's luxury liner S.S. Brasil in
New York harbor. It will be
placed in extensive distribution in
this country and abroad in the
near future. •
* * *
Volkswagen World Trade Picture
ii Production for Fall Release
ir The "disappearing barriers"
among people of the world as a
result of their participation in in-
ternational trade is the subject of
a new film to be made for Volks-
wagen of America by Marathon
International Productions. Inc.
The 35mm color film, tentative-
Iv titled. A Wlwie World, will be
the seventh in the series of inter-
national Volkswagen films pro-
duced bv Marathon in several lan-
guages for worldwide distribution,
and is to be released this fall.
Location photography in the
United States. England. Thailand.
Hong Kong. France, Italy. Swe-
den, Hungary and Germany is
pL'-nned. •
"Florence, Day of Destruction"
Moving Story of November Flood
The Committee to Rescue Ital-
ian Art (CRIA. Inc.) has an-
nounced that the hour-long color
documentary. Florence: Day of
Destruction, narrated by Richard
Burton, is now available on a free-
loan basis for public and private
use through libraries of Associa-
tion Films. Inc
Franco Ziffirelli. the director.
Mr. Burton and RAl. the pro-
ducer, donated the film to CRIA
in order that it mi?ht be shown
throughout the country to raise
funds to assist in the rescue of the
dama"ed museums, archives and
\Vater-ravag:d interior o/ ihc Santa
Ciocc cliincli, Iniilt in 1294. as
shoun in "Florence — Days of De-
struction" d-stnbutcd by Associa-
tion Films.
libraries of Florence. The motion
picture is a deeply-moving account
of the flood of November 4. 1 966.
which raced across one-third of
Italy.
Zeffirelli. a Florentine, and Bur-
ton, who claims Florence as his
"second city." document the price-
less loss of artistic treasures as
well as the fortifying spirit of the
Florentines and the young people
from all over the world, who vol-
unteered their serivces to the re-
cue of a cultural heritage.
The purpose of this >vorld-"iH';
art rescue and restoration opera-
tion is concisely stated in the film
by Mr. Burton: "It seemed liki'
the logical thini for a civili'er'
people to do." •
Love Productions in New Offices
■;" James Love Productions hav
moved to new offices at ?50 Fifth
.Avenue in New York. Facilities
no V include a sound stage as well
as recording and editina studios. •
BUSINESS SCREEN ■ 1967
*
ASSOCIATION FILMS, INC.
Headquarters Office:
600 Madison Ave., New York, N.Y. 10022
Phone: (212) 421-3900
Midwest Sales Office: The Wriglcy Bldg.. 400
N. Michigan Ave., Chicago, 111. 60611.
Phone: (312) 467-0400. J Liebich, Manager
of Sales
Robert D. Mitchell, President
J. R. Bingham, Vice-Chairman, Treasurer
Robert M. Finehout, Vice President, Corpo-
rate Advertising & Public Relations
Robert \V. Bucher. Vice President, Sales
A. L. Fredrick. Vice President, Mid-Western
Represcntatiie
Reg. Evans. Vice President, Sales
[ohn Barwick. Miinager Association
Instructional Materials
E. H. Johnson. Mfir.. Special Services
Tim Wholey. Service Manager
Eastern .•Vrea Exchange
600 (Irand .Xvcnue. Ridgefield, \.J.. Phone;
201-\\hitney 3-8200. E. H. Johnson. Manager
East Central Area Exchange
324 Delaware Ave., Oakniont. Pa. Plione:
412-828-5900. Hobcrt Imlach. Manager.
Central Area Exchange
561 Hillgrovc Ave. La Grange. Til. Phone:
312-3.52-3.377. William Lareau. Manager.
Southern .\rea Exchange
1621 Dragon St.. Dallas 7. Texas. Phone 214
Riverside 8-8757. Ivan Clark. Manager
\\'estem .\rea Exchange
25358 CvDress .\\e.. Ha\ward. Calif. Phone:
41.5-783-0100. Winston O. Siler, Manager.
Canada
Association-Industrial Films, 135 Peter Street,
Toronto, Ontario. .Mrs. Jean Lewis, Vice-President
and General Mgr.: James Bach, Sales Mgr.
Background: Founded in 1911 (as "The YMC.^
Motion Picture Bureau," a division of tlie Inter-
national Committee of the YMC.\'s). A.ssociation
Films was the first sponsored film distributor in
.\merica. In 1949. the company was incorporated
as an independent national distribution service.
Sebvk:es: Promotion and PubUcilv: Promotes
sponsored films through catalogs, special supple-
ments (directed to teachers and program chair-
men), advertising in educational and adult jour-
nals, individn:il film brochures, exhibits at con-
ventions, publicitv services. Print Inspection and
Maintenance: prints are electronically cleaned
.»nd inspected after each use; repairs are made
.IS needed and replacement prints ordered on
spon.sor's authoritv; scratched prints are given
Perma-N'ew treatment, as authorized; during the
first .36 months of print life .\ssociation Films
shares in replacement costs due to damages.
Monthlv Reports: sponsors receive detailed per-
form;mce reports (IBM) which give audience
size and composition; film-user ev;duations and
comments; course of sludv wlierc film w.as ii.sed;
bookings and showings (current, vear-to-datc,
and cumulative); summar\' of coverage hv
States; and other data about performance and
audiences. Programming Senices: confirmation
and advance booking notices are sent to users
and sponsors on a dailv basis; bookers assist
organization in arranging programs and special
distribution concepts (Movie-.\-Week. Films for
Freedom, etc.) Liorarv' Serx-ice Plan: a profes-
sional "plivsical handling" sen-ice for sponsored
film libriiries that provides all regular services
(except promotion, as desired) and includes
Sponsor Imprinted forms.
.AssociATiov Tfi.kkii.ms; This division is respon-
sible for the distribution of sponsored films to
commercial and educational T\' stations. It main-
tains daily contact with TV programmers, creates
ASSOCIATION FILMS INC:
sponsored-film series and special concepts, pre-
pares TV promotion kits, publicizes sponsored
films in "T\' Cuide" and local newspapers and
distributes newsclips and scripts to TV news
departments. Current .AF-TV series include: Kyle
Rote's World, Di.ietyvering .\merica. Films for
Freedom .Your Neighbor — The World. Theatre
30. Achievement, World in Focus and This .\cro-
spaee Age, all comprised of sponsored films.
The.\thical DisTHiiiLTioN: Through the book-
ing services and facilities of Theatrical Film
Distributors. .Association Films places sponsored
films in motion picture theatres. Monthly reports,
comment cards and advance booking notices are
provided; promotion is sent to theatres and .31
exchange-city bookers; publicity stores are sent
to theatrical trade magazines.
Association Instri< tionai. Materials: This
division of As.sociation Films handles the sales,
long-term Ic.ising and rental of education.al, train-
ing .md speciid pun'ose films eind filmstrips. This
division made several acquisitions in 1966. in-
cluding sales, rental rights to more than 150
enisodes from the award-winning series. The
Twentieth Cinlunj; Fair Adventure, a lecture
series on Shakespeare featuring Dr. Frank Bax-
ter; CBS Reports: .ind The Ri/on .\lhletic In-
strtirlional Sfrics. sports training films produced
by Dr. Frank Ryan and offered to schools through
local bank sponsorship or bv direct purch.Tse.
.Associ.\TioN Matkhiai.s MAn.iNC SEnvTCE: a
new service for mailing, storage and servicing of
consumer infomiation and educational materials;
processes shipping of booklets, catalogs, premi-
ums and e've.iwav s: records and tapes; fulfil-
ment specialties. MMS h.is facilities for weigh-
ing and metering: packaging; labeling, inventorv'
control and deliverv. •
FILMS OF THE NATIONS DISTRIBUTORS INC.
305 E. S6th Street. New York. N.Y. 10028
Phone: (212) 348-7600
Cable: Cliftofilm/Ncw York
Maurice T. Groen, President
Enist Fischel, Vice President
William Rosenfeld. Secretary/Treasurer
Jerry Shapiro. Service Manager
DiSTRiBCTiON office; Birmingham, Ala.; Sac-
ramento. Calif.; Chicago. 111.; Boston. Mass.; Min-
neapolis, Minn.: St. Louis. Mo.; R.ileigh. N.C.;
Buffalo. N.Y.; Brooklvn. N.Y.; New York City:
Canton. Ohio; Pittsburgh. Pa.; Fort Worth. Tex.;
Spokane. Wash.; Milwaukee. Wis. •
^
INC.
THE JAM HANDY ORGANIZATION,
Headquarters Office:
2821 E. Grand Blvd., Detroit, Mich. 48211
Phone: (313) TRinitv' 5-2450
Bettv- W'atfers, in charge. Distribution Services
Services: Currently distributing theatrically
throughout the U. S. ,\. with fiftv-odd years of
active experience in tJie theatrical and non-
theatrical distribution field. Special services in-
clude physical h:indling of sponsored films for
self-equipped audiences; major convention and
other group meetings projection service in all
principal cities. See stiidio listing pages for com-
plete data on corporate background. •
IDEAL PICTURES, INCORPORATED
IlEAPQCAIlTIinS OfFK F
1010 Church St., Evanston, Illinois 60201
Phone: (312) 273-4565
Jiick C Walls. President i Continued)
rr\
National
Distributors
of the
Sponsored
Motion
Picture...
A 17TH PRODl'CTIO.N REVIEW
SPECIAL REFERENCE REPORT
0
this symbol over a distribu-
tor's listing in these pages refers to display adver-
tising in this 17th Annual Production Review.
17lh PRODUCTION REVIEW
53
NATIONAL DISTRIBUTORS OF SPONSORED FILMS
IDEAL PICTURES CORPORATION:
W. C. Kirkpatrick, Vice-President
M. George Weiland, Exec. \ P- nnri Clpn Afgr
Hal C. Stewart, Treai-urer
Eddie Nakagania, Secretary
Branch Exch.\nces: Atlanla, Georgia 30303—
133 Nassau, N.W., \\m. Flv-AC: 404 523-2645;
Baltimore, Md. 21218-102 West 25th St., Nel-
son C. White-AC: 301 TU 9-9963; Berkeley,
Calif. 94703-1840 Alcatraz Ave., Eddie Nak-
agama-AC: 415 OL 4-3006; Boston, Mass. 02116
-42 Melrose St., Edw. Kondazian-AC : 617 HA
6-1133; Buffalo, N.r.-1.55S Main St., \Vm. Kirk-
patrick, Jr.-AC: 716 TT 3-3782; Chicago, III.
60610-417 N. State St.. Robert Craig-AC: 312
321-9693; Clcteland, Ohio 44114-2110 PaMie
Ave., Mike Blaettnar-AC: 216 MA 1-9173; Dal-
las, Texas 75247—3131 Stemmons Freewav, Bill
Blair-AC; 214 ME 7-2483; Denver, Colo. 80203
-1120 Broadvvav, Hal F. Stewart, Ka\- Stewart—
AC: 303 TA 5-5525; Detroit, Mich. 48227-
15924 Grand Ri\er Ave., Leo Leddv-AC: 313
VE 8-5850; Honolulu, Hawaii 96814-1370 S.
Beretania St., Oram H. Strauser, jr.— 6-5536;
Indianapolis, Ind. 46204—15 E. .Maryland- Mrs.
Mar\- Markev-AC; 317 ME 2-6383; Kansas City,
Missouri 64108-1822 Main St., Charles Broken-
ick-\-AC: 816 HA 1-2481; Los Angeles, Calif.
90028-1619 N. Cherokee-Wm. E. Kennev-AC:
213 HO 3-0357; Louisville, Ky. 40202-616 S.
Fifth St., Wright C. Hadden-AC: 502 JU
3-3859; MemphLt, Tenn. 38103-352 Union,
Stanley Nolan-AC: 901 ]A 7-4313; Miami, Flor-
ida 33132-55 X. E. 13th St.-Jack Spire-AC:
305 FR 4-8173; Milwaukee, Wis. 53208-443L
W. North A\e., Richard Hoelke-AC: 414 UP
3-0434; Minneapolis, Minn. 5.5408-3400 Nicollet
Ave., Joe Komarek-AC: 612 TA 7-2966; New
York. S'.Y. 10036-321 W. 44th St.. Walter ].
Dauler-AC: 212 CI 6-0560; Portland, Ore. 97214
-234 S.E. 12th Ave., John T. Moore-AC: 503
233-5621; Richmond. Va. 23219 One E. Main
St.-Dan Browning-AC: 703 MI 4-2973; St.
Louis, Mo. 63121-6187 Natural Bridge-Norma
Kraus, Georgia Williams-AC: 314 CO 1-2600;
Tuba. Okla. 74119-1122 S. Cheyenne Ave., Bill
Blair-AC: 918 LU 4-2128.
Services: Promotion, publicity; booking, ship-
ping, storage and inspection of prints (elec-
tronically); film programming (community and
school groups); film programming (TV stations).
Furnish monthly reports on print activitv' and
audiences, all supported bv actual signed audi-
ence reports; advance booking notices to spon-
sors: correspondence and confirmations (to
users); merchandising of teaching aids and other
film-related materials; print servicing (physical
handling of professional, sales and TV prints). •
NEWPORT FILAAS, INC.
630 Ninth Ave., New York, N.Y. 10036
Phone: (212) JU 2-1180
Seymour Berkowitz, President
Sehna Fier, Vice-President
F. Urbach, Office Manager
Ken McUwaine, Film Editor
Services: National distributor of sponsored short
subjects for theatrical use.
*
■ir Reports on audiences, new channels of
distribution and operational procedures appear
in our pages throughout the year.
MODtkN TALKING PICTURE SERVICE, INC.
Headquarters Office:
1212 Avenue of the Americas, New York,
New York, 10036
Phone: 765-3100 AC: 212
Carl H. Lenz, President
W. H. MacCallum, Executive Vice President
R. M. Hough, Vice-President-Sales
George Vic'kers, Secretary & Treasurer
Harrv Bogaards, Assistant Secretary
Richard H. Rogers, Vice President,
Theatrical Division
W. M. Oard, Vice President-Operations
F. M. Kincheloe, Advertising & Promotion Mgr.
James McPoland, Operations Supervisor
Modern Marketing Programs
1212 Avenue of the Americas, New York,
New York, 10036
Phone: 765-3100 AC: 212
Karl M. Kuechenmeister, in charge
Harold Belkin
NATIONAL SALES OFFICES
Eastern Division Sales at New Y'ork:
1212 Ave. of the Americas, New York, N.Y.
Phone: 765-3100 AC: 212
Ralph Del Coro, Vice President
Bruce Thomas; Walter Stahura
National Sales Offices: at Pittsburgh:
910 Penn Ave., Pittsburgh, Penn. 15222
Phone: GRant 1-9118 AC: 412
D. P. Konn\-, in Charge
Centrai, DrvTsioN Sales
1909 Prudential Plaza, Chicago, 111. 60601
Phone: DEIaware 7-3252 .\C: 312
Dan Kater, Vice President
Jack Lusk; Edwin Swanson
Western Divtsign Sales
at Los .\ngeles
1717 N. Highland Ave., Los Angeles, Cal.
90028
Phone: HOlIywood 2-2201 AC: 213
W. M. MacCallum, Executive Vice President
at San Francisco:
16 Spear St., San Francisco, Cal. 94105
Phone: YX'kon 2-9414 AC: 415
Robert .\. Kelley, in Charge
Southern Division' Sales
1834 "K" St., N.W., Washington, D.C. 20006
Phone: 783-0558 AC: 202
Jack Lalley, Vice President
At Toronto
1875 Leslie St., Don Mills, Ontario, Canada
Phone: 444-7347 AC: 416
C. L>Tm Meek, in Charge
At Lont)on', Englant)
358 The Strand, London, W.C. 2, England
Donald W. Llovd, in Charge
MODERN LEARNING .\IDS
Div. of Modem Talking Picture Service, Inc.
1212 .\venue of the Americas, New York, New
York 10036
Phone: 765-3173 AC: 212
James Renko, Saks Manager
54
MODERN LEARNING AIDS SALES OFFICES:
National Sales Offices
Eastern Division Sales
at Boston:
1168 Commonwealth .\ve., Boston, Mass.
02134
Phone: HA 6-7262 AC: 617
Jack Langlois, in Charge
at Washington, D.C:
1834 "K" St.. N.W., Washington, D.C. 20006
Phone: 738-0558 .\C: 202
Frank Hufford, in Charge
Central Division Sales
160 E. Grand Ave.. Chicago, III. 60611
Phone: 467-6475 .\C: 312
Jack Fowlie, in Charge
SoiTHvvEST Division Sales
1411 Slocum St., Dallas. Texas 75207
Phone: (214) RI 2-4106
Bert Downing, in Charge
Western Division Sales
at San Francisco:
16 Spear St., San Francisco, Cal. 94105
Phone: (415) YUkon 2-9414
R. W. McAllister, in Charge
at Seattle: c o Rarig's, Inc.
2100 N. 45th St., Seattle, Wash. 98103
Phone: (206) MElrose 3-3878
Frank -Archer, in Charge
Southern DnisiON S-4Les
714 Spring St.. N.W., Atlanta, Ga. 30308
Phone: (404) TR 5-5666
Ken Chastain, in Charge
B.KCKGsoirsn: The outgrowth of a pioneering
program in the field of talking motion pictures
by Electrical Research Products, Inc., a sub-
sidiarv' of the Western Electric Co., formed in
1927 at the birth of the commercial sound motion
picture medium. Modem Talking Picture Service
first emerged as the non-theatrical department
of that companv'. .\n earl\- pioneer in the licens-
ing and operation of portable projection service
for industrv', etc.. Modem's present trade name
\\'as adopted by its licensees in 1935 and Frank
-•Vrlinghaus, then of ERPI. was placed in charge
of this growing activitv'. Modern became an inde-
pendent corporation on Jul\' 1, 1937, under the
ownership and management of its distribution
emplov'ees.
Services: In 1965, in its 28th vear. Modem
represents over 400 organizations from industrv',
commerce and the professions, distributing their
public relations films to schools, colleges, indus-
trial plants, offices, and to the public and private
clubs, and social groups throughout the United
States and Canada. Other primarv' channels of
distribution in which Modem is a leading spe-
cialist include: theatres showing sponsored short
subjects; television stations. Modem operates a
network of 32 regional libraries. For sponsors
utilizing its service, the companv- promotes, ships,
cleans, repairs, maintains and stores their films.
.\dditionallv-. it coimts audience attendance, re-
cords their comments and furnishes the sponsor a
monthly tabulation. E.xtensive IBM facilities and
equipment for promotional printing .ire main-
tained at .New Y'ork headquarters. .■Ml regional
libraries are equipped for electronic film inspec-
tion and handling. In 1960, Modem establisned
its Modem Learning Aids division to distribute
educational films for purchase, subscription
(series rental) and lease-to-buy. ML.\ distributes
film series developed bv' the Physical Science
Study Committee, CHEMstudy, Colonial Wil-
liamsburg. SMCG, and others.
Regional E.\ch-\.n-ges are located in Anchorage,
BUSINESS SCREEN • 1967
Over 10,000,000 film shipments
ago, Plio-Magic introduced
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storage of your
film. These light
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free from hazardous sharp
edges — bane of anyone who
handles film. •
Plio-Magic material isactually60%
ghter than old-fashioned metal reels
which means you save a whopping 60%
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Our 16mm reels are supplied in 600. 800.
1200. 1600. and 2200 foot sizes. Also avail-
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Join the film industry leaders who appreciate
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for money-saving PRC data kit.
PLASTIC REEL CORPORATION OF AMERICA
M.in.jfdCturers of
Film Reels, Cans. Shipping Cases. Reel Paks. Tape Reels,
Processing Rollers. Cores and Bushings.
612 eOULEVADD EAST. WEEHAWKEN. N J.. (2011 eS7-«020
Direct N.Y.C. Plione No.: (212i Yukon i-tttl
West Coast: 1133 COLE avenue, HOUYWOOD, CAIIF. S003S, 213-462-aOOS
J New, improved Plio-Magic
J materiats won't
f ruit, dent, chip or peel.
' steet insert
' for added strength
17lh PKODL'CTION REVIEW
55
NATIONAL DISTRIBUTORS OF SPONSORED FILMS
MODERN TALKING PICTURE SERVICE: ROTHACKER INCORPORATED:
closer tie-in with bis film. Prints are all hand-
inspected, sound-read, cleaned and repaired and
a complete record maintained on condition of
each print. An indi\idual print breakdown with
classification is always available and print life-
time guarantee is a part of the ser\ice. Monthly
exhibition reports sent with fnll information of
each showing. Special questionnaires and personal
attendance at screenings provide additional infor-
mation and can be keyed to supplement com-
panies' other public relations efforts.
Foreign' Disthibution: In addition to full cover-
age throughout the United States and Canada,
Rothacker. Inc., offers international distribution
senice for Europe and the Orient. The main
basis of operation is from Germany with other
distributors located in England, France, Scandi-
navia, the Benelux countries, Italy and Switzer-
land. The foreign distribution is handled in basic-
ally the same manner as the domestic with special
emphasis on a>idience selectivity- and a high
standard of the circulation of each film title. As
this t\T3e of acti\ih- continues to grow throughout
Europe, the number of specific outlets in spe-
cialized categories continues to increase. •
Alaska (811-8th Ave.); Atlanta, Ca. (714 Spring
St., N.W.); Boston, Mass. (1168 Commonwealth
Ave.); Buffalo, N.Y. (1122 W. Chippewa St.);
Cedar Rapids, la. (129-3rd Ave., S.W'.); Char-
lotte, \. C. (.501 N. College St.); Chicago, 111.
(160 E. Grand .^ve.); Cincinnati, Ohio (9 Gar-
field PI.); Cleveland, Ohio (22.38 Euclid Ave.);
Dallas, Tex. (1400 Slocum St.); Denver, Colo.
(922 Bannock St.); Detroit, .Mich. (14.5.33 Sec-
ond Ave.): Harrisburg, Pa. (928 N. 3rd St.);
Honolulu, Hawaii (742 Ala Mo.ana Blvd.); Hous-
ton, Tex. (4084 Westheimcr Rd. ); Indianapolis,
Ind. (102 E. Vermont St.); Kans.is Citv, Mo.
(3718 Broadway); Los Angeles, Calif. (1145 N.
McCadden Place); Memphis, Tenn. (214 S.
Cleveland St.); Milwaukee, Wis. (1696 N. Astor
St.); Minneapolis, Minn. (1114 Nicollet Ave.);
New Orieans, La. (715 Girod St.); New York,
.N.Y. (1212 Ave. of the Americas); Omaha, Neb.
(1410 Howard St.); Philadelphia, Pa. (1234
Spruce St.); Pittsburgh, Pa. (910 Penn Ave.);
St. Louis, Slo. (201 S. Jefferson); San Francisco,
Calif. (16 Spear St.); Seattle, Wash. (2100 N.
4.5th St.); Summit. N.J. (315 Springfield Ave.);
W.ishington, D.C. (927-19th St., X.W.); Don
Mills, Ont,ario, Canada (1875 Leshe St.); Mon-
treal, Canada (485 McGill St.).
Special Activities: A physical handling services
is maintained for technical professional and spe-
cial films. Recent references for sponsor reading
(a\ailable on letterhead request or by telephone
from listed sales offices) include: The Modern
Fact Book of Sponsored Film Distrihution; Busi-
ness Films at the Movies; Hoie to Reach the
Television Audience with Business Sponsored
Films: The Teen Age Market; and How To Hit
The Bidl's Etje With Your Business Motion Pic-
ture.
Skyport Cinema: Free movie lounges in airport
terminals now operating in Atlanta, Cincinnati,
Cleveland, Denver, Kansas City and Minneapolis.
Films provide entertainment and information for
waiting passengers and are shown continuously
for about ten hours each day.
Modern Marketing Programs: Handles the sale
and rental of business programs to industry; also
coordinates marketing programs in the sponsored
film field. •
ROTHACKER, INC.
Rothacker Building, 241 West 17th Street,
New York, N.Y, lOOIl
Phone: (212) 989-2929
Douglas D. Rothacker Jr., President
W. Stanfield Cooper, Vice-President
Edward F. Psotta, Vice-President
Merrill E. Laub, Vice-President
Mayme R. Dawson, Secretary-Treasurer
Background: Estabhshed in 1910 as the Roth-
acker Film Manufacturing Co., pioneer producer
and distributor of sponsored films, the organiza-
tion was subsequentK' reorganized as Rothacker,
Inc., and is currently engaged in speciahzed busi-
ness film distribution throughout the world.
Services .\.\d Operations: Distribution of spon-
sored business films through theatrical, non-
theatrical and television outlets is handled from
the New York office and the various distributors
throughout the United States and Europe. Em-
phasis is put upon reaching exactly the audi-
ence the sponsor wishes to reach no matter how
specific or how general that audience may be;
and this individual approach is accomplished
through separate promotional campaigns, audi-
ence selection, publicity and ph\sical handling
done on a separate basis for each film. A general
catalogue is not pubhshed since each title re-
ceives an exclusive handling, thus assuring the
sponsor of more complete identification and a
STERLING MOVIES, INC,
Executive Office:
375 Park Avenue, New York, N.Y. 10022
Phone: 586-1717 AC: 212
Charles F. Dolan, Fresid/'nt
Sophie C. Hohne, Senior Vice Present
G. Roger C.ahanev, Executive Vice President
Morton J. Fink, Vice President, Director of
Marketing
William ]. Tro\-, National Sales Manager
CFE4TIVE PbOCRAMMINC SERVICES
375 Park Avenue. New York, N.Y. 10022
Phone: 586-1717 AC: 212
Edward Atwood, Executive Producer
Television Presentations, Inc.
(Closed Circuit DiWsion)
375 Park Avenue, New York. N.Y. 10022
Phone: 421-9666 AC: 212
Ira G. DeLumen, Executive Producer
National Sales Offices
Eastern Region
375 Park Avenue, New York, N,Y. 10022
Phone: .586-1717 AC: 212
Morton J. Fink; William J. Tro\-; Sophie C.
Hohne; Vincent J. Capuzzi
Washington, D.C. Sales Office
1750 Pennsjivania Avenue, N.W. 20206
Phone: 298-5980 AC 202
Ward French. Regional Sales Manager
Midwestern Region
69 W. Washington St., Chicago. 111. 60602
Phone: 939-6056 .\C: 312
Frank J. Ha\licek, Vice President
Gordon J. Hempel
Western Region
6290 Sunset Boulevard, Los .\ngeles, Calif.
90028
Phone 467-3739 AC: 213
Ralph Rafik. Regional Sales Manager
Canadian Sales Office
Sterling Movies Canada
4980 Buchan Street, Montreal 9, Quebec
Phone: 737-1147 .\C: 514
John Lush, Manager
BUSINESS SCREEN • 1967
I
!• This is a coupon.
To: Sterling Movies, Inc.
375 Park Avenue
New York, N.Y. 10022
Attn; G. R. Cahaney
Please add my name to your "News Briefs" free mailing list.
Name
Company -
Address_
City
- State -
-Zip.
2. This is a ne^wsletter
STERLING
MOVIES""
News Briefs
Itee ReKler Service Card (RSC) lo rtquw addiliorul intomuHon
— not* RSC number attcr eech ilei
37S Park Annue. Hn Vock. N.V.
LIVE TELEVISION TELLS SWIFT i^ CO. TURKEY STORY. Direct from
the Swift It Co. kitchens in Chicago, Martha Logan advised television audi-
ences in 50 cities (30 of which in top 100 markets) how to prepare and
carve the turkey for the holidays. Sterling Movies arranged live telecasts
on open^^frp'''^""*'"^::^! proR£ams prior^o ThapJii2.\vmB and Cho """"^ M^xJ^ia / \
News Briefs is a to-tfie-point newsletter which contains creative solutions to a wide
range of communications problems. Sponsored films for schools, groups, TV & theatre
audiences. Radio for the general public. Closed circuit TV for more audiences than you
might think. Published whenever we have enough legitimate information to give you
solid news.
One ^will get you t^wo.
If you have a thing against tearing up magazines, write us on your letterhead.
I7lh PRODUCTION REVIEW
57
NATIONAL DISTRIBUTORS OF SPONSORED FILMS
STERLING MOVIES INCORPORATED:
Regional Film Exchanges
Eastern Operations Headquarters: 43 West 6Lst
St., New York, \.Y. 10023. Plioiie: 586-1717
AC: 212, Ceorjje Wisker, Actitiii Operations Man-
ager, Joseph Siheiniintz. Complroller, Oplielia
Brussajy, Manager TV Dcpl.. Joliii .Saitta. Manag-
er, Data Process- Dipt. NIarie Kullotk, Manager.
Promotion Dept.; Midwestern Regional Office:
309 West Jackson Blvd., Chicago, Ilhnois 60606.
Phone: 939-60.56 -AC: 312. Gordon ]. Hempel,
Manager
Southwestern Regional Office: 100 University
Ave., Fort Worth. Tex. 76107. Phone: 332-7184
AC: 817, I. L. Miller, Manager; Western Region-
al Office: 6290 Sunset Blvd.. Los .Angeles, Cahf.
90028. Phone: 464-2656 .\C: 213. Ralph Rafik,
Regional Manager, Heather For.s\th. TV Co-
ordinator; Canadian Office; 4980 Buchan St..
Montreal 9, Quebec. Phone: 737-1147 AC: 514,
John Lush, Manager.
Services: National, regional and special-market
distribution of sponsored motion pictures to the
following audiences: Television stations, motion
picture theatres, business and professional audi-
ences, general adult audiences, colleges and uni-
versities, high schools, elementary schools. Serv-
ices include audience promotion and publicity,
print inspection and maintenance, monthly ac-
tivity reports, quarterK- inventor)- reports, special
audience analyses. Other programs: Sponsor's
Service, nation-wide s\stem of servicing book-
ings arranged b\' sponsor; Library Service, na-
tion-wide s\stem of servicing fihn programs un-
der sponsor's identity; Promotion Service, audi-
ence development service in which bookings are
serviced by sponsor. Creative Programming Serv-
ices, creation and syndication of informational
programming materials for public media: tele-
vision, radio, theatre. Television: News-Screen,
6()-second sponsored news film stories for TV
news pr<)gi;uns; TV Tempo, (jnarter-hour film
p;irticip;itioii piogram of five 2*^2 minute stories,
rclca.scd hi-monthK ; Tele-L<'eture, i[iterview for-
nuit lor pUjciiig business and industry spokesmen
on local TV programs. Radio: Rad'o Tempo,
(juiirtcr-hour participation program of four yh
mitiutc stories, released inonthK'. CinisUtine Call-
ing. intcr\iew i()rni;it toi pLicing business ;ind
industry spokesmen on local r;idio programs.
Theatre: Cavalcade, 10-minute, 35mm, color
piirticipation film series of five two-mimite stories.
Four releases per year. Telev'Isiov Presenta-
tions: Closed circuit fLvision. Phuuiing, creative
and production ser\ices in prepar'iig programs
for closed-circuit TV distribution. Distribution ot
live and videotape programs. Programming and
operation of closed-circuit TV "networks' 'for con-
ventions, seminars, sales meetings. Planning and
installations of closed-circuit system for inter-
comp;iny use. •
UNITED WORLD FILMS, INC.
Headquarters Office:
221 Park Avenue, S., New York, N.Y. 10003
Phone: (212) SPring 7-6600
James M. Franey, President
Murray Goodman, Vice-President, Castle Pack-
aged Films
John D. Desmond, Vice-President, Distribution
Services
Donald Freeberg, Director, Advertising &
Sales Promotion
Edward S. Riley, Director of Purchasing
Leo Guelpa, Director of Research
Richard Lukin, E.xecutive Producer
Frank J. Gilhaus, Manager, Branch Operations
UNITED WORLD FILMS INCORPORATED:
Arthur McLaughlin, Director, Sponsored Film
Department
f :harles McGratty, As.'iistant Director
SpoM.viircf/ Film Distribution Services
Ralph Ryder. Manager, Educational Films
Department
New York Regional Area
221 Park Ave., New York, N.Y. 10003
Phone: (212) SPring 7-6600
Herbert Sidel, Manager
Caiu .\c.o BFf:ioNAL Ahea
.542 S. Dearborn St., Chicago, III. 60605
Phone: (312) WAbash 2-7840
Dan Bishop, Manager
Los .\ngeles Regional Area
1025 N. Highland Ave., Los Angeles, Calif.
90038
Phone: (213) HOUywood 5-5136
William Powers, Manager
Portland Regional Ave\
5023 N.E. Sandy Blvd., Portland, Ore. 97213
Phone: (503) ATlantic 1-9732
Stephen Tuckman, Manager
Atlanta Regional Area
287 Techwood Drive, Atlanta, Ga. 30313
Phone: (404) JAckson 3-6201
J. Hunt, Manager
Dallas Regional Area
6434 Maple Ave., Dallas, Texas 75235
Phone; (214) FLeetwood 2-1830
P. Howard. Manager
Background; United World Films was organized
in 1946. It is part of the Music Corporation of
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HUDSON PHOTOGRAPHIC INOUSTRIES, INC. • INDUSTRIAL AND A/V PRODUCTS DIVISION • Irvineton-on Hudson, N. Y.
58
BUSINESS SCREEN • 1967
FAIL. 1966
Sports -Oriented Public Relations Films
Exciting Way to Reacli Large Audiences!
Sports Stars Spark
Sears Series
Trtl Willuiiu. Sir f-^]niiiri(l HitUr\ jiid
1.1(1. Tm^iiijii .in- iht' I irtchl-ik hilling Nton
III the Sf.irs «|)tiit«'hliii fintt;iinciil. This
wul*'-r,tiiniiii: lihr.in l.iV.«'% .tinlifiKvs {iimt
ihf \viiiil-^Ht-i>t HiiiLiUvas ti> IIk- win
ilniHtinl ('^iiiblkc^n.
E»l Mi-iiiiiniirr. ii;ilitin.il pul>lici»>' (^i^tH^^^^
liT S-.*iv RfH-hiick mkI Cit.. U-IK »!iv S«^r>
%«nijt\ with \]mf|\ in tttit i\$»h' i»l .\iu1i4nctt
lli-fi- Atf tlw hlm\ .\N<d>«-i.ilioti Films is iU\-
Inhiitiiik;
'Ci'ttu- Cnintmiti in Miutm" * M miii»..
• "Iff ' Sir lulniiiiiH lliILm .ux-i>inp>jninl
In )iii «iU .ii«l llii»^ rliil«lti-n. r\|il<>rt-> iJh-
"li*l( <i| \itHTH.l".
~Ui-Jt III till- Itiimitiititn" I 27 miiu.. folm '
A Miiiiiiil.iin cliiithiiii: f\)>r(ltli<in up M<niiil
r.i\v«lH- t(( tiniitt spitiiii; w.ile-r In Shttli.i
'Almkan Safdri" iZVi iniiiv oAtrt Th.
HtlLins' wildlit.- .itKriihtrf lli.i1 imlink-^ a
"iliiiilt lip M.Miiii Mtkiiik-^ «iiij:(t- cti
Ofw jtliiif.
{'.fimu lliintlHc uillt Tcil W illmrn\~
.20 mm*.. o4'»ri Tul .iiitl frtnuh Malk iJu
(jII ar.is» [••iiiilr\ r>t ui>%ti-ni Ni-lirj^L.t lot
thi' \%xU KKMLsr
' / (i/f Min f 1 Judtf uith If tl U Mmnix
t2J' * iiiiit».. ti>kn > 1Tii\ RliM KiUmhi AujjJ
WiiiiMf ( Aiiii-rii..tii Film Ki-^lnatl itums
m|u! il Lilt-* tM Luitl th«- iMmt-sl ot .ill cuitr
lis)..
' Dutk UuHtinc urtth fut Witlkinu t 11'.-
niii» . mill > Tlw pin imI H.ir% m Sturi^it,
Ark. u Ihr >rfliiiK l»ir this finr uultktor
.iK.I.I.IM-
/I'/miii: U'//> I rtl \\ Uh.iinx .Zif! tim.v.
<o<iii'Hif>d en po>9« low«
«(0 FOOTBAU STARS vho- /own, A-ne.^
Pru Uses Pros To
Promote Fitness
■'' - ■■■ - ' ■ Rvt
ittiM vl«t(M ' Dm riui)t-itli.il lii>iinuKv <'<Mn
p.ii)\ frt-l. iImI Ih- rfiintvr m.t> li.- in Hw
Irt-nM-ndouN iiittrckt in innlf^itm^il fiaitlull
jnil itlhtT <i\Hitty. HiivT*ii'( y'HniKslfn r.t .ill
iitJi** .iKv.i\> ••timl.itr*! .iiiil iiMilalf«j ^pllr1^
111 (.in»|H*r.iluiii uill)
ill. |*r>*M4)iii('s ('(Minn)
■ " Ili^m-.il Ki(nt-vv 4Uil
tl- N.itMtial FiMUiII
1.1 ..line I'niik'Mlial lu*
1 iMiK-ltttl .III imhiliims
l.tr r^ii\;iiii: h(iif\> pnt-
PRESIOENTS
Hi
rFlTNESS
Tlw hicliliKhl ..1 lift iHi.jo.ini is j 2«».
miniirr mhiimI .hmI t^>i,n nM4iiwi pMiin-.
ToiM-d Inr A»iiii«r, ilimltti li\ llmiuii
MuAIM. Iltlllif ol "Si'KiiIjsIh tjMth". Il It
ii..nil.tl l>> Ihilh l>4iiulH-r1\ (aiiKil Diriv
1..( ..I K.«.lk.lUl MhIih:.iii Sl..t,-. ..nil *Imw,
NFL pl;iVtT* III Mill'*'. tAriXIM-S. 4tfIII(HI»ltJ
Itiiti Imnh fixilliull sLtIK anil ui .hIuiiI ^inr
MiHHt.
cenTwtiMd 0*1 pog« louf
I- llii- iIm- ;iy,- ,i( .p„rl- in \n\rr'ui»f
It uiiiili] .t-<-ni Ml. \inrririiii- are pla«-
III:: riH.rf. Iiusini: r.- -port- r«|uip-
iliriit iiiitl Miilrliiii^ more -purliiij:
*-»riii- than r\rr iM-fnri-. Wf*»r Im>
roiiir u nation of ilmr- an«l >i«-tofr«.
lni-rf-u<M-4l ufniirni-p. Iri->urt--liinr
;iiiil (ilti<--.M
iiMi'iciitxiK-Kn mrr ooini- ttf
lti«- rrtt- ;:i*fn for ihr nporl- pli»-.
niMiifiion wHi-rpin;: \iin-ririi. ^luiliuni-
«rr p;irk<-<l. yiilf i .>iir^^ rhillrrnl v.ii|,
carl-., rjiiMit*. himI rtiurxintf^. «iii| r\
liiiiiio. ;irro» tlir nation ha*f lMV«mir
minialiirr -p.trlo annuf •>ir<'rin»: up
*'•""- l..i-rl.i.ll. tnlf, h.Mki-% uii.l
r*iii Mriti-li-(HTnian >iH-c«-r mutrhit..
\laii\ <^t>inptfitic4 ^rid AuacMthnu u«
takiiilS .<il\.Mitai{r <if rhit sjnirti l..«n l.y
dtvrln|>ii)c ^iKirtshtm pururunL> \miu- a
Np«'rt -iikI flir « lunrrs jn- therc't a ^hhi-
vifrd fiUti jKmii ir IimhKiI) UueKak
liOAkt-llMl]. ipJI, lr.irk, s.iiltnB, i<\tliii|*. hunt-
mtf. f»hii)i:, 411I11 r.i(iiif; j,„l ^p„ t)^. -g,,-
siKirtx Mirbiiji. Awljvine. miiIm di\iii|c
vwfiiii: .iikI iniHinl,jUH-i'nne.
And \\tf> Mv vinr tA ihe \|N«iMm:' Kirr
*lutM-. Cull Hiimu^ ). |j,,|,„,. Pnirlrrilul.
Scjrx. Aiii-Jcl. Sdmum. STP l}iviu.«i „(
Stiiik>lviki-r .itid ^ininraii Xiflmn ru iwnM-
ImiI a Irw. Kinks. iM^tMiiii: m llwir -mn
jiiil Mrtiiii: AnMfM.tt (iitim-. jrr diiitaliiit;
»l»"rt» i'tUtmlitiiMl liliiM re. ithnuk Jl mi-t
TIm-h- is ;in «lmint uiKlii-^nM-d .it aiidWiKx
|M*triilial ill s|).m>.irs|iip i.| %|i).ri( him*. Fm
rv.Mnpl«-, .t fpurlir I-«it him. 'EifcMh .\jinii
.il l>.i\t>iii.i rrfjtr. li.ird up .u. jiiditiMr ..I
iii'iu- iImIi m\ iiiiIIkni iKTXiltN \u 21l' trie-
c.i»(* ht kw lluit liHir miitilKs Srjlion* .ur
M» mli-iiiii-d in flit sftHtK hlim that nwin
Klmhili ilN-in ill ivtitK' Imii-
RECOMMENDED READING!
tlRREKI NIWS i VIEWS Of H£ SPONSORED fllll EIEID
America's fir si distributor
of sponsored motion pictures
Association Films, Inc.
600 Madison Avenue
New York 10022
(212)421-3900
FREE
Namt
PLEASE SEND ME
AUDIENCES REGULARLY:
Potition
Organiiatton •
StraM :
Cily
Stat. z,p :
- —-....J
17lh PRODI CriON REVIEW
59
NATIONAL DISTRIBUTORS OF SPONSORED FILMS
UNITED WORLD FILMS INCORPORATED:
America, whiili iiicliulcs Universal Pictures, Uni-
versal Citv Stiulios, Inc.. Decca Records, Inc.,
and MC-^-TV, Inc. In 1946 United World Films
purchased the Bell & Howell Film-O-Sound li-
hrary which was the largest film library operat-
ing in the United States. In 1946 United also
purchased outright Castle Films, the largest pro-
ducer and distributor of 8mm and 16mm sound
and silent motion pictures.
.Services: Since its organization. United World
Films has distributed sponsored films for indus-
try. Distribnticm is conducted for non-theatrical,
television and theatrical audiences through 4.3
distribution offices located throughout the United
States. United also produces and distributes class-
room teaching films to the nation's schools. It
makes available on 16nim film all of its own com-
pany (Uni\ersal) featme theatrical titles along
with selected features from Paramount and J.
.Arthur Rank. Demand for its films comes from
clubs, business organizations, colleges, universi-
ties, high schools, women's organizations, agricul-
tural groups, etc. These audiences are constanth-
increasing and United uses this source of fresh
new audience contacts for distributing their
clients' sponsored films. In the distribution of
their clients' 3.5mm sponsored films. United uti-
lizes the theatrical knowledge, experience and
contacts of Universal Pictures, its parent compa-
n\-. Bv reason of its affinity with MCA, United
has the added opportunit\' to be in constant con-
tact with the program departments of television
stations throughout the country. These contacts
are used b\' United in arranging showings for its
clients' films.
Promotion antj Publicity-: United not only pro-
duces indi\idual advertising and brochures for
each of their clients' pictures, but also has avail-
able the extra advertising exposure via listings in
other film catalogs produced by the company and
distributed to 16mm audiences. United maintains
booths and exhibits at the important convention
and audio-visual demonstration centers through-
out the world.
Print Services -\xd Maintenance: Because it
is part of a professional motion picture distribu-
tion organization. United maintains the highest
standard of inspection. Prints are inspected and
cleaned utilizing the latest electronic equipment.
Scratched prints are repaired under a special
film coating process. United also shares in the
cost of replacing any prints damaged during the
earh" years of distribution.
Film Users Evalc-\tion" Reports: Certified at-
tendance report forms are supplied to the client
on e\ery showing.
Monthly Reports: The sponsor receives de-
tailed perfonuance reports which supply audience
information by type and size. A detailed re-
capitulation of the cumulati\e total audience is
supplied each month together with information
on number of showings, bookings and the like.
Television Dep.\rtme.nt: This department spe-
cializes in the distribution of client sponsored
films to commercial and educational TV stations
utilizing TV .station contacts of MCA.
Theatrical Film Department: Through this
department, arrangements are made for quality
theatrical distribution dates utihzing the exper-
ience and theater contacts of the parent firm.
Universal Pictures. The latter compan>' has had
o\er .50 years experience in theatrical distribu-
t on and was the first organized motion picture
compaiu' in the industr\'. United also makes ar-
rangements for its sponsored clients through its
film editing staff to produce 35mm prints from
existing 16nmi prints via a special process. These
35mm prints are thereafter exhibited in the na-
tion's tneaters. Professional advertising is em-
ploxed by United in the exploitation of its clients'
fibus in the theatrical distribution.
.\oN-TiiEATRiCAL DivisiO-N: f:lubs. Organizations,
colleges, universities, men's and women's groups,
high schools, agricultural groups, etc. are but
some of the audiences supplied to their clients
by this division of United. Film showings are
arranged, advance booking notices supplied,
monthly reports and recapitulations utihzing au-
tomatic business machines.
Sponsor-Generated Distribution: Where a
client wishes to solicit and obtain bookings him-
self. United provides the physical handling, in-
spection, storage and distribution of such films
utilizing its professional experience and facili-
ties. Additional services include "custom" pro-
motion and national research can also be obtained
under this tv-pe distribution.
"Custom" Services: United produces a "custom"
service which includes promotional kits supplied
(under a special contract service with its client)
by United to each film audience. This gives the
sponsored client the added public relations ef-
fect surrounding each local community film dis-
tribution. It is accomphshed by United's pubhcity
di\'ision and advertising staff which prepares
special news releases, film guides, advertising
mats and special posters for use by local film
exhibiting audience.
National Research Facilities: United has en-
gaged a national research organization on a per-
manent basis for the purpose of conducting a
detailed research on questions of importance and
interest to its clients. Such things as preferred
length of films, content and the Uke is obtained
from audiences throughout the country. •
INTERNATIONAL DISTRIBUTORS
OF THE SPONSORED FILM
INFORFILAA
Headquarters Office:
147 ave. de I'Hippodrome, Brussels 5, Belgium
Phone: 47.10.03-47.28.77
Jan Botennans, General Secretary
MEMBER COMPANIES
avenue de rHippodrome,
Belgium: Sofedi, 14
Brussels 5.
1875
Canada: Modem Talking Picture Service,
Leslie Street, Don Mills ,Ontario.
Denmark: Erhvervenes Film Center, 22 Kobma-
gergade, Copenhagen.
Finland: Filmivhtima Ov, Kaisaniemenkatu 13A,
Helsinki.
France: Cefilm, 31 avenue Pierre ler de Serbie,
Paris 16.
Germany: Konferenz der Landesfilmdienste,
Rheinallee 59. Bad Gixlesberg.
Great Britain: Sound-Services Ltd., Wilton Cres-
cent. Merton Park, London S W. 19.
Italy: Difi, 3 Via Domenico Chelini, Rome.
Japan: Educational Film Exchange, 3 Ginza
N'ishi: 6-Chome, ChuokTj, Tokvo.
Netherlands: Technical Film Center, Stadhou-
derslaan 152. The Hague.
New Zealand: The H. J. .Ashton Company Ltd.,
Box 2.541, Auckland.
Sweden: Swedish Council for Personnel Adminis-
tration, Sturegatan 58, Stockholm O.
Switzerland: Schmalfilm Zentrale, Erlachstr 21,
Bern: Schweizerisches Film-Archiv, Ankerstrasse
3, Zurich 3/36.
United States of .\merica: Modem Talking Pic-
ture Service, 1212 Avenue of the .Americas,
New York, N.Y. 10036.
European Office: 358, Strand, London W.C. 2.
60
BUSINESS SCREEN • 1967
Remember Those
GOOD OLD DAYS?
People cared about the kind of service they gave.
Employees cared about the jobs they did.
Conservative virtues, such as
Doing the job well
Having integrity
Living up to the contract
Keeping clients happy
were the rule of the day.
We are very contemporary in the way we function — the way
we key the film distribution to each sponsor's needs — the way
we continue to improve and refine our operation.
But when it comes to the UOOU. things about the GOOQ. Olu. DiyS -
we're still a bit old-fashioned.
ROTHACKER BUILDING
241 West Seventeenth Street
New York. New Nork 101)11
Telcptione: (212) 989-2929
17lh PRODUCTION REVIEW
61
UIE nSKED mETRO/KmunR
TO HELP SOLUE OUR
PROEESSinC PRORLERIS-
THEV OFFERED HO SOLUTIORS!
"With our Metro/Kalvar Model 135/16 Printer-Processors we're pro-
ducing our own filmstrip prints without chemical solutions or darkroom,"
says Dr. Samuel N. Stevens, Jr., President, Psychotechnics, Inc., Chicago,
Illinois, specialists in reading training aids for industry and education.
You too can enjoy the simplicity of producing top-quality, long wearing,
B&W release prints with Metro Kalvar's Printer Processors and unique.
heat developing, dry-process print films. Operating at speeds up to
100 fpm, the Model 135 16 provides both printing and processing in a
single pass. Requiring only electrical power, installation of the desk-top
Model 135 16 is practical anywhere. And, with the simplicity of the
Metro/Kalvar process, no special operator skills are needed.
Write today for details on how a Metro Kalvar program can benefit you!
METRO/KALVAR, Inc.
745 Post Road, Darien, Conn. 06820 203 655-8209
A JOINTLY OWNED SUBSIDIARY OF MGM, INC. AND THE KALVAR CORPORATION
Overseas Distributors
of Sportsored Pictures
(CONTINUED FRO.M THE PRECEDING PAGE 60)
RANK FILM LIBRARY
.\intrce Road, Peri\ale, Greenford, Middx.
Phone: Perivale 6666
Cables: Gebescope-Greenford
A. R. Hodge, Executive Director
A. H. Hall, General Manager
L. Francis, Film Sales Manager
D. R. Pluck, Film Hire Sales Manager
B.\CKCRoiND; The largest 16min film distribu-
tion library in Europe, founded in 1933, special-
izing in entertainment, education and industrial
training films.
Services: The Librar\ provides distribution facili-
ties for sponsored films, with special arrange-
ments for promotion on behalf of sponsors out-
side the British Isles. Service studio for foreign
language narration and dubbing, titling, editing
and print production. Publishes a "Sponsored
Film Catalogue" and a quarterly "Filin News"
distributed to each address on mailing list.
SOUND SERVICES LIMITED
Kingston Rd., Merton Park, London SVV 19
Phone: Liberty 7201; Tel: Servisound
H. S. Hind, and
E. S. -Morden. Joint Managing Directors
M. J. Nichols, Film Library Manager
Services: In its 31st year, Sound Services' dis-
tribution is NCR/ Elliot computer-controlled,
providing rapid and accurate dispatch, retrieval
and report facilities for some 450 clients. Full
librar\' services include promotion, shipping,
maintenance, insurance and storage of films,
backed b\' regular monthly reports on attendance
and audience characteristics. Specialized promo-
tion to selected audiences is also available. Road
show campaigns include projection facilities for
non-equipped groups. Sales promotion, other
meetings are arranged and services throughout
England and Europe.
TECHNICAL FILM CENTRE
152 Stadhoiiderslann, The Hague. Netherlands
Phone: The Hague 55.83.00: Cables: TECH-
FILM
K. J. Blaauw, Managing Director
L. deVries. Managing Director
Services; A service to industry, commerce and
education in the fields of distribution, production
and utilization of films, filnistrips. etc. Sponsored
film distribution: production of sound filmstrips
and slides: sales of audiovisual equipment. Art-
work .studio; filmstrip laboratory. A free-loan
film librarv- is run as part of the general lending
librarv service. Promotion through catalogues,
a monthly magazine, press releases, direct maiL
MonthK' reports on utilization of films. Mainte-
nance, storage and handling. Dutch and foreign
language dubbing in TFC sound studios. Mem-
ber of Inforfilm.
ASIA TELEFILMS
No. 1-1-24 \iveknagar, Hyderabad-20, India
Phone: 36112
D. M. Sapru. MA. FRES. C/i<iir»iuii
Miss S. Neelima. Executive Director
N. Mohan. Manager, Films Distribution Dept.
SERvic:t:.s: Distribution of sponsored industrial,
educational, commercial films and TV shorts,
travelogs and features, newsfilms and special
I events coverage. •
fi2
BISINESS SCREEN • 1967
UNIQUE, REVOLUTIONARY FEATURES OF THIS NEW
CARTRIDGE/LOAD, AUTOMATIC MOTION PICTURE
SOUND PROJECTOR ARE UNSURPASSED!
JAYARK
Supa/s/
► Big Picture... 9" x 12" Screen (108 sq. in.).
^ Brilliant Image in any lighted room.
^ Full Range... Quality Sound.
► Truly Portable... only 12 lbs.
► Ultra Compact... 11" high, closed; 21" open.
^ No Film Handling... All-Automatic.
^ Cool-Burning, Long Life, Quartz Iodine Lamp.
C Quiet, Dependable, Trouble-Free Performance.
Super 8 Film Format.
► Sensibly Priced!
)nly a demonstration can reveal how utterly simple it is to operate the JAYARK Super 8 . . . how
ts space age engineering and patented design ensure years of reliable performance and provide
)ermanent stability of sound and picture under all operating conditions. 2 to 26 minutes cartridge
apacity. Will play continuously, intermittently, or stop automatically at film end. Sold or leased
/ith one year service warranty.
EASIEST TO OPERATE . . . EASIEST TO CARRY. . . EASIEST TO BUY
THE IDEAL AUDIO-VISUAL AID FOR INDUSTRY & EDUCATION
fhe JAYARK Super/8's superior advantages are indeed unprecedented. It has limitless
uses at every level of industry, business, education, health care, science and govern-
nent. Perfect for inplant and schoolroom instruction. Plays vital role in sales, public
elations, and sales promotion. Works unattended in store windows, on counters, at
xhibits. Provides best possible film presentation; longer film life. . . .Ask for full details!
lAYARK INSTRUMENTS CORPORATION
0 EAST 49th STREET, NEW YORK, N.Y. 10017 • (212) 751-3232
0 1967 by Jayark Instruments Corp.
Jayarit Instruments Corporation
10 East 49th St.. New York. N. Y, 10017
Please send full particulars:
Company
Name
Title
Address
City StJte Z'P
17(h PRODUCTION REVIEW
C3
William J. Canz, President, /V'C
We add a secret ingredient
to every film we produce.
Stubborn pride. An instinct for getting results. A
powerful, professional sense of audio-visual impact.
At IVC, we leave nothing to chance. We take total charge of
planning, writing, production and distribution. The results
are invariably rewarding — in production values, in audience
reaction, in widespread circulation, in total effectiveness.
And in national awards as well.
It takes experience to achieve these kinds of results,
year after year, film after film. Our blue-ribbon
client list testifies to our success.
Shouldn't your company be on this list?
Client List
The following represents only a partial list of IVC clients.
A complete list is available on request.
American National Red Cross
A & P Food Stores
Arnold Bakers, Inc.
Becton, Dickinson & Co.
Brunswick Corporation
E. I. duPont deNemours & Co.
Eaton Yale & Towne, Inc.
Empire State Building Company
Gaines Dog Research Center
General Foods Corporation
MacGregor/Brunswick
Mead Johnson & Company
Metropolitan Life Insurance Co.
Melville Shoe Corp.
(Thom McAn Shoes)
The New York Times
Paper Cup & Container
Institute, Inc.
Pharmaco, Inc.
Radio Corporation of America
Sterling Drug Co. (Bayer Aspirin)
Texaco, Inc.
Trans-World Airlines, Inc.
United Fruit Company
U. S. Plywood Corp.
White Laboratories, Inc.
n^^
INSTITUTE OF VISUAL COMMUNICATION, INC.
P.O. BOX 268 • SCARSDALE, N. Y. • 914-472-0470
BUSINESS SCREEN • 1967
DEPARTMENT OF DEFENSE
Office of Public Affairs: Directorate for
Defense Information— Audio-Visual Division
The Pentagon, Washington, D. C. 20301
• This Di\ ision is the central Annc<l Forces con-
tact for news media and prochiccrs in the impor-
tant fields of radio, television, still pictnrcs and
motion pictures. Direct contacts on national and
international release matters in these fields are:
-Vorman T. Hatch, Chief. Audio-Visual Dioision
Phone: O.Xford 7-4162
C:DR Ed«ard F. Roeder, USN, Chief. Audio-
Visual Productions Branch
Phone: OXford 7-09,55
Lt. Col. Lonzie I. Dukes, USA, Chief. Audio-
\ i.sual \'( us Branch
Phone: 0.\ 7-5111
AcTiviTiE.s: The Audio-\'isual Productions Branch
approves release of Armed Forces stock foot:iKe
which cannot be procured commcrci:ill\ for
newsfilm television proRrams. theatrical produc-
tions, etc. The Branch cooperates with producers
of some 35 major theatrical productions and 10-
12 TV series featuring or relating to the .\rmed
Forces. Infomiation on Armed Forces films avail-
able for public non-profit showinR or cleared for
public service T\" programs cm be obtained
from the Alldio-^'i.sual Productions Branch.
The Audio-\isual News Branch releases
aporoximately 300 (2-3 minute) .subfccts to the
T\'. newsfilm and theatrical newsfilm media
annually. It maintains two small Pentagon stu-
dios for servicing the news media and radio pro-
grams, which feature inteniews with top De-
fense officials. In addition, the Audio-\'isual
Xexvs Branch releases taped and filmed mes-
sages bv Secreta-ies and .Service Chiefs, provides
advice :in<l guidance to docnmentarv film and
T\' nro<lucers on military subjects.
The Branch also releases to the press and tele-
Mson approximately 2.000 photographs per year.
Armed Forces Institute of Pathology
Medlfol Illustration Service
Washington, D. C. 20305
Morris M Coldberg, Chief. Medical
lllustrat'on Service
Phone: 576-2866
|ohn A. Ev. Jr.. As.it. Chief. Medical
lllustrat'on Serv'ce
Phone: 576-2867
James \. Young. C/i!<f. Train ns Aids Division
Phone: 576-2865
Miss D:itsv B. Howze. Chief. Audio-Visual
Support Center
Phone: .576-2864
' nviTiES: This Institute makes or .supervises
I Iriis for the .Amied Forces on medical subjects.
F.\(:iLiTiEs: In-house capabilitv. and contracts
through Office of the Chief, Communication-
Electronics.
Dlstbiihtiox: AFIP operates a I' S. Army Au-
do-Vi'siial Support Center for medical films. The
Institute procures and loans films for the Medi-
cal Senices of the .Armed Forces. Unclassified
films .ire .ivailable to members of the medical
profession, with borrowers paying return post-
age. For information about available films, write
the Superintendent of Documents. Covemment
Iriiling Office. Washington. DC. 20402 and
I' (,r to The Film Reference Guide for Medicine
iiud Allied Sc'enees.
Directorate for Armed Forces
Information and Education
P;inl J. Murdock, C/ii(f, Motion Picture
Division
Phone: O.Xford 4-4943
Dallas Ilalverstadf, A<isistant Chief
Phone: OXford 4-4944
ARMED FORCES: INFORMATION & EDUCATION
• This office produces and distributes informa-
tion films for the use of the Armed Forces. Films
are distributed through the film exchanges of
each service, through on-base theaters, and to
■Armed Forces T\' netvsorks in overseas locations.
DEPARTMENT OF THE AIR FORCE
The Pentagon, Washington, D. C.
• The U.S. .Air Force produces approximately
400-500 reels of film each year b\' contract with
commercial producers or in-service. These films
are used b\ ;ill levels of management for educa-
tion, trailing :ind informational briefings.
Activities: Headquarters, USAF at the Penta-
gon, Washington. D.C. The management focal
point within the Air Staff for all photographic
policN is the .Aiid'0-\isiial Systems Division. Di-
rectorate of Operations. Complete address is:
Hn. U.S. Air Force
AF.XOPXB
W;ishington. D.C. 20330
The ke\- personnel in charge of the program are:
Col. William F. Gallogly
Thomas E. Farmer
This office is responsible for determining or
v.ilidating requirements for all .A'r Force motion
pictures and insuring that the capabilitv exists
within the .Air Force to either procure them bv
contract or produce them with in-house facilit'es.
In this respect, they monitor the .Aerospace .Audio
V'isual Service, a technical service under the
Militarv .Airlift Command. Comnlete address is-
Hq MAC (MAXPDV) Scott AFB. Ill 62225.
The kev personnel in charge of the nrograni are:
Lt. Col. Robert J. Arblaster and Maior PhOUp
Krasney. The -Aerospace .Audio-X'isual Service
is directlv- responsible for producing or nrocur-
ing films, adeonate photographic documentation
of the total Air Force m's.sion and d-stribiition
of release prints.
Facilitifs: The Aerospace Audio-Visual Serv-Ve.
Orlnido. .AFB. F'nrida. is the headouarters for
the .Air Force world-w'de nhotopraoh'C program.
Complete motion nictnre nrodiKtion fac'ht'es
located at the nfi'^th Phototrraph'c Snuadron.
Orlando, AFB. Florida, and at tho 1.3."2nd Photo-
granhic Grnun. Lei's .Angeles. California, support
Air Force-wide production requirements.
1.350th Motion Picture Squadron. AAVS.
Wright-Patterson .AFB. Ohio, is responsible for
contract nrocuremept and commerci:il produc-
tion of .Air Force films, and provides in-service
engineering and film report U-pe productions to
technic.ll commands. The 1350th Motion Picture
.Squadron .ilso maintains the USAF Film Deposi-
tor\-. a film archive wnth historical and current
film footage holdings in excess of 99.000.000
feet.
.AA\'S also maintains photo(?r'>nhie units at
\\-indcnbur<! AFB. T.ompoc. Calif.: Ent AFB.
Colorado Sorings. Colo.; and .Andrews AFB.
Camn Snrings. Md. to provide documentary
.ind instrumentation coverage of .Ai'r Force mis-
sile and other act'vilies. A squadron based at
Ton Smi Xhut .AB. near Siigon. Vietnam, h.an-
dles all Air Force photogranhic requireinents —
including gun cameras, strike photography and
combat documentation Imt eX'JudinT recon-
naissance photogranhv — throughout the entire
combat zone. Combat documentarv teams, can-
able of ran'd denlov-ment anvwhere in the world,
are "ermanentlv located at M:irch .AFB Riverside
C:ilif.; Offult AFB. nm:iha. Nebr.; and Westover
AFB. Chicooee F:i"s. \|.ass. Photogr iphic de-
tachments are also located overseas, in the F:ir
East. Europe and certain other areas of the
world, to nrovide historical and combat docu-
mentation film coverige of important events of
national and .Air Force interest.
.Add tional infomiation regarding the .Air Force
Film Program ma\- be obtained by contactinR:
Col. William S. Bark.sdale. Jr.
Commander. .Aerospace Audio-Visual Scrv-
Audio-Visual
)grams
in the
United States
Government
Tir tV -6-
.\\ .\LPH.\BETICAL INDEX
Aeronautics and Space Adminis-
tration, The National 80
.Agriculture, The Department of . . . 68
.Air Force, Department of the .... 65
.Army, Department of the 66
.Atomic Energy Commission. The . .82
Commerce. The Di'partment of . . .68
Defense. The Department of 65
Federal .Aviation Agency, The ....78
General Services Administration . .84
Health, Education and Welfare ... .72
Information .Agency. The U. S 82
Int:rior. Department of The 76
Library of Congress, The 84
Navy, Department of the 66
Peace Corps, The 84
Post Offic; Department, The 80
Transportation, Department of 78
Treasur.v Department, The U. S. . . 80
I7lh PRODUCTION REVIEW
<5
CHAPPELL
Recorded Music Library
BIG.
BIGGER
Complete
Music Selection Service
Special concern for
ALL
your programming needs
Send for catalogue
and demonstration tape
Chappell Music Library
117 West 46th Street
Netv York, Neiu York 10036
phone: 212 PL 7-3641
audio-visual programs
of the U.S. government:
DEPARTMENT OF THE AIR FORCt
ice. Orlando AFB, Florida 3281.3
Phone; (305) 841-5611. cxt. 501
Lt. Col. Donnell E. Bjoring, Deputy Chief
of Staff, .Aerospace .\iidio-Visual
.Service (.MAC) Operations,
Orlando. AFB, Fla. 32813
Phone: (305) 841-5611, ext. 2226
• Specific information regarding the Commer-
cial Production of Mr Force films may be ob-
tained by contacting:
Major Lawrence C. Albers, Commander
1350th Motion Picture Squadron, AAVS
(M.AC)
Wright-Patterson AFB. Ohio 45433
Phone: (513) 25.5-3058
DisTBiBLTiON: Approxed Air Force films, film-
strips and related \isual aids are distributed b\-
the Aerospace -Audio-Visual Service (MAC)
through the centralized facilities of the .Air Force
Film Library Center, St. Louis. Mo. This facili-
ty routineK distributes 360,000 films per year
to Air Force units and other agencies all over the
world. The present active in\'entory consists of
nearK' one-half million prints of more than 6,000
separate film subjects. The Film Library Center
also maintains o\erseas central Film Libraries
located in Gemianx', Panama. Japan and .Alaska,
with a Branch Film Library in the United King-
dom. Thcie libraries are strategically placed and
stocked to ser\ice approximately 140 Base Film
Libraries located throughout the world. Informa-
tion regarding distribution of these films can be
obtained b\' contacting:
Major Theodore R. Hammer, Commander,
1356th Film Librar\- Squadroji. .A.AVS
(MAC) . 8900 South Broadway.
St. Louis- ^'■ssou^i 63125
Phone: MElrose 1-4800, ext. 671
DEPARTMENT OF THE ARMY
Pentagon. Washington, D.C- 20315
• The Chief, Communications-Electronics of
the .Army is responsible for policy matters on
the procurement, production, distribution and
utilization of all official motion pictures of the
-Army. As the D.A Staff contact point, all film
programs are coordinated by the Pictorial &
.Audio-\'isual Di\'ision of the Office of the Chief,
Communications-Electronics. Information per-
taining to pictorial and audio-\isual activities may
be obtained from the following:
Col C. W. Huff. Chief, Pictorial & Aiirfio
Visual Division
Phone: O.Xford 7-3520
Lt. Col. R. F. Dubes, Chief Photographic
Branch
Phone: OXford 5-3806
Lt. Col. G. T. Gabelia. Chief. Television
Branch
Phone: OXford 5-4395
James .A. Moses, Chief, A\udio-Visiial
Distribution and Utilization
Phone; O.Xford 7-2039
The -Army Pictorial Center is responsible for
the actual production and initial distribution of
official motion pictures and related audio-visual
materials. Information concerning contracts for
writing, production and procurement may be ob-
tained from:
Commanding Officer, .Army Pictorial Center,
35-11 3.5tli .A\enue. Long Island Citv, New
York 11106. Phone: 937-0600.
.AvDio-\'isiAL Support Centers. -All official mo-
tion pictures, film strips, transparencies, language
training materials and related audio-visual ma-
I terial are distributed throughout the U.S. Army
1 by the .Army Audio-\'isual Support Distribution
and Utilization System. This system is composed
of three segments: (1) the Pictorial & Audio-
\isual Division, OCC-E; (2) the Distribution
Branch of the .Army Pictorial Center; and (3)
the network of ,Audio-\'isual Support Centers lo-
cated at headquarters major commands, major
service schools and throughout the Zone of the
Interior and overseas connnands.
DEPARTMENT OF THE NAVY
Washington, D. C. 20390
• The U.S. Department of the Navy produces
motion pictures and still photographs for such
purposes as training, maintaining fleet readiness,
explaining new weapons and devices, and for
medical, historical, indoctrination, safety and re-
cniiting uses, public relations, to name a few
key subject areas.
• Information and General Policy Procedures on
all aspects of the Navy film program, including
application information for commercial producers
interested in bidding on Navy c-ontract films, are
handled bv the Commander. Naval .Air Sy.stems
Command' (AlR-5393), .Nav\ Department, Wash-
ington, D.C. 20360.
Captain ]. J. Crowder. USN-Code (AIR-5393)
Director. Photograph'c Division
Phone: OXford 8-3416
E. L. Randel, Code (AIR-.5393) Head, Train-
ing Film & Motion Picture Branch. Photo-
graphic Division
Phones; O.Xford 8-3470. OXford 8-3472
• Procurement policies and procedures, which
involve information on technical questions re-
garding bids, are handled bv the Officer in
Charge. Navv Purchasing Office. Washington.
D.C. 20390.
Cdr. Donald A. Needham. US.N, Officer in
Cliarge
Phone: OXford 8-2901
M. D. Bennett, Acting Director
Purchase Division
Phone: O.Xford 8-2844
F.\cii.iTiEs: The U. S. Naval Photographic Cen-
ter, a field activiU^ of the Naval .Air S\stems Com-
mand, is the central photographic laboratory for
the Nav\- Department and the Na\-y's largest
photographic acti\it\. The Center, composed of
about 540 militan,- and civilian personnel, pro-
vides photographic assistance and specialized
services to the entire Naval Establishment, super-
vises the production of Navv- training films and
maintains the Navv's motion picture and still
photographic film libraries and motion picture
distribution division.
The motion picture production facilities at the
Center are modem and complete. There is a
sound stage, film and tape recording and mix-
ing equipment, an art and animation group and
editorial branch. Here experienced script writers
and artists collaborate with Navv- photographers
.-md technicians, maintaining high standards of
aualitv for Navv- productions. The processing
division has the capability to develop and print
negative film and release prints in 35nim .ind
16mm black-and-white and negative-positive
color. .About 75 percent of all Nav-y- films, how-
ever, are contracted with established commercial
producers.
In addition, there is a growing requirement for
films to report on the Navy's research and de-
velopment activitv. To meet this need, a T\
closed circuit kinescope facilitv- has been in-
stalled. Two video tape recorders and kine-record-
ers together with viscomat processing make for
rapid completion of urgent films.
Extensive libraries of both still and motion
picture photography are maintained at the Cen-
ter. Library- services are provided to the Naval
Establishment, other government agencies and
to commercial concerns on a cash sale basis. The
Still Picture Department produces all types of
still photographv such as press, serials, murals,
and official portraits. Modem continuous roll
paper printing and processing units meet the
Navv's large vohmie print demands. There are
BUSINESS SCREEN • 1967
%^i
''A Year Toward Tomorrow'
PRODUCED FOR THE OFFICE OF ECONOMIC OPPORTUNITY
Our thanks...
...to the Motion Picture Academy of Arts and Sciences
for the nomination for Best Documentary of the Year...
...and our thanl(s to those who made
this nomination possible...
PAUL NEWi«1AN-Narrator ED LEVY- Writer-Director
WILLIAM 6ARR0NI and ROSS LOWELL-Photography
JOHN OETTINGER-Editor FRANK LEWIN-Original Music
PrMidanI, SUN DIAL FIUAS Inc.
SUN DIAL FILMS, Inc.
New York Washington, D.C. California
318 E45th SL New York. N.Y. (212)889-6575
audio-visual programs
of the U.S. government:
DEPARTMENT OF THE NAVY:
also complete negative, positive and transparencA
color processing facilities.
A research and de\cl()i)nient group conducts
tests, experimentations, development and evalu-
ation of pliotographic c<iiiipment. Here, technical
photographic specifications, instructions and other
publications are also prepared. Inlomiation about
NPC may be obtained from: Conim.iiid ng Ot-
ficer. Naval Photographic Center. V. S. \aval
Station. Washington D.C. 20390
Captain R. G. Hanecak, USN,
Coiiniianiliug Officer
Phone: OXford 8-2101
Cdr. T. E. DeVeas, U.S.\. Head
Motion Picture Department
Phone: OXford 8-2U2
Di.sTuimTioN: Prints of all Navy films available
to the public can be purchased from Du.-^rt Labs,
Inc., 24.5 W. .5.5th St.. New York, New York,
UTider an annual contract administered b\ the
General Services .administration. Civilians mav
borrow films from Naval District Public Informa-
tion Officers, Training Aids Libraries, Aviation
Films Libraries. Recruiting Stations and Public
Infomiation Offices located throughout the L'nited
States will serve government requests for film
showings. Requests for the use of Navv stock
footage in commercial productions should be
submitted to the Chief of information. Navv
Department, Washington, D. C. 20350.
United States Marine Corps
• For information on I'. S. Marine Corps films,
which are produced bv the Department of the
Navy, write to the office of:
Commandant of the Marine Corps (Code
A03P)
UNITED STATES MARINE CORPS:
Hcad(|uarters, V. S. .Marine Corps
Henderson Hall
.Arlington, \'irginia 22214
DEPARTMENT OF AGRICULTURE
Office of Information
Motion Picture Service
Washington, D. C. 202.50
• The Motion Picture Service ot the USDA
produces motion pictmes in color and black-and-
white on agricultural and related subjects for
various agencies within the Department and, on
occasion, for other Government agencies. Pro-
duction and laboratory services are also available
on a cooperative basis with land grant colleges
and universities.
Martin Lobdell, Chief Motion Pieture Service
Phone: DUdlev' 8-6072
Homer Boor, Producer
Phone: DUdley 8-3628
Judd Scott, Producer
Phone: DUdley 8-6518
Gilbert Courtnev, Producer
Phone: DUdley 8-3319
Joseph Sanders, Chief, Business Management
Phone: DUdley 8-7263
Arthur Foster, Chief of Lahorutoni
Phone: DUdley 8-6747
James E. Alford, Chief of Distribution
Phone: DUdley 8-5246
Mrs. .\nne Ware, Stock Footage Librarian
Phone: DUdley 8-3629
Activities: The USD.\ currently has more than
300 films in distribution with an estimated audi-
ence of 380 million persons. These f Ims cover
such subjects as conservation, forestry, agricul-
tural research, insect eradication, control of ani-
mal diseases, consumer infonnation, ruial area
development, nutrition and marketing. .Maintains
an e.xtensive 16mm color stock footage librarv' of
U.S. DEPARTMENT OF AGRICULTURE:
agricultural scenes which are for sale at nom-
inal cost.
Facilities: The USD.\ Motion Picture Service
has complete in-service production and labora-
tory facilities which have been in continuous op-
eration since 1912.
Distribution: Films for school and group show-
ings are distributed through 69 cooperative film
libraries located in each state. Films for TV book-
ings are distributed directly from Washington,
and prints of most films may be purchased from
Du.\rt Film Laboratories, Inc., 245 W. .5.5th St..
New York, N.Y"., 10019. Catalogues arc available
of motion pictures, films suitable for T\' show-
ing, state produced films and of stock footage
scenes.
Publications: Two catalogs contain complete
listings of L'SDA motion pictures: one of these
provides data on films for general 16mm distri-
bution; the other lists films available for public
service showings bv' television stations.
DEPARTMENT OF COMMERCE
Washington, D. C. 20230
• The \J. S. Department of Commerce produces
and circulates motion pictures dealing with those
domestic and foreign subjects relating to the
offices under the jurisdiction of this Department.
Business & Defense Service Administration
James L. Ohver, Director
Scientific, Photographic and Business
Hquipment Division
Phone: WOrth 7-3518
Earl Young, Motion Picture Anahjst, Motion
Picture & Photographic Products Branch
Phone: \\'Orth 7-2911
• The Motion Picture and Photographic Prod-
ucts Branch was established to serve the motion
picture apparatus, equipment and supplies indus-
tries. It performs many functions, some of the
...with a name like Fifi Oscard,
we liave to supply great talent
for industrial films and shows!
Some people used to think we were the talent
ourselves, but now that that's been straightened out
... we can find just the right talent for your indus-
trial films and shows.
We work with the giants . . . and the dwarfs
(and anyone in between).
So whatever your size, whatever your problem,
whatever your needs (writers, directors, choreog-
raphers, composers, and especially narrators and
actors), they're as simple to solve as a phone call.
Fifi Oscard Aaency. 18 East 48th Street. New
York. N.Y. 10017,^(212) HA 1-4650.
68
BUSINESS SCREEN • 1967
Making movies
- i isift hid stuff
^
You can't afford to play games with time or money.
That's why it's so important to buy or rent your
equipment from professionals.
At Camera Mart we make it our policy to stock the
best equipment available for studio or location.
Professional equipment that is lightweight, portable,
easy-to-handle; such as Arriflex, Eclair, Colortran,
Nagra Sound Recorders and Wireless
Mike Systems, Elemack and Colortran Dollies. Plus
battery operated portable Sun Guns, long range
Angenieux Zoom Lenses, etc. You'll find these
and many more at Camera Mart.
Don't kid around with your equipment needs.
Call Camera Mart today. Phone: 212-757-6977.
Specializing in equipment lor TV News,
Documentaries, Industrial. Educational,
16mm-35mm Production.
THE
CAMERA MART
IM
1845 BROADWAY (60tli ST.) NEW YORK, NY. 10023 212-757-6977
SALES O SERVICE o RENTALS
Save money and man-hours with RCA's new solid-state
PM-76 TSP Magnetic Recorder/ Reproducer!
Today you can rewind reel-to-reel—
throupli the sprocket— at 1.000 fpni,
completely eliminating unnecessary
film handling. And that's just the first
way RCA's remarkable new PM-76
brings new standards of efficiency and
excellence to motion picture film re-
cording.
In addition, it lets you update any
track without audible "clicks" or any
trace of fade-in or fade-out noise —
thanks to unique silent, selective head
switching. To facilitate remote and
automated c-ontrol. there's a new logic
low-voltage DC motor control — a s\s-
tem including tally lights for easier
operation. .Knotlier innovation pro-
vides automatic head switching so that
the record head also serves as the re-
produce head when in the play mode.
To minimize maintenance: solid-
state plug-in modules.
Now available in 1. 3, 4. and 6-track
models (record/reproduce or repro-
duce only) for 16, 17 Vi or 35mm film.
For more information about the
PM-76 and RC.\'s wide range of (jual-
ity film recording e<iiiipment. Write:
RC.\ Broadcast & Communications
Products Division, 2700 W. Oli\c Ave-
nue, Burbank. California, or 30 Rocke-
feller Plaza, New York Cifs'.
The Most Trusted Name in Electronics
17lh I'RODl C TION RIVIEW
71
audio-visual programs
of ttie U.S. government:
U. S. DEPARTMENT OF COMMERCE:
more iuiportaut being to ioster, jiroinote, and
develop the foreign and domestic trade of these
industries. It provides market development coun-
sel to producers and exporters on where and
how to cultivate and expand their overseas sales,
acquire distributors, facilitate the acquisition ol
(rozeii remittances, and render assistance in other
problem areas. It also participates in tariff and
trade negotiations, maintains constant surveil-
lance of foreign trade trends, and periodicallv
issues concise basic infonriation releases for in-
dustrv guidance. The Branch acts as the focal
point for industrv' with reference to advice and
guidance to other agencies and use of other
agency facilities.
Environmental Science
Services Administration (ESSA)
Stanlev B. Eames, Director of
Public Information
George A. (Jeff) Baker, Rat/io/ TV/ Fi/m
Officer
Phone: (301) 496-8243
• ESSA established a centrahzed film develop-
ment office within the Office of Public Infoniia-
tion in 1966 to administer and supervise the pro-
duction of infoniiational and educational films
for all components of the Agency. Film and tape
spots, short and special features for both radio
and TV also are under the direction of this of-
fice. .A new informational film on tornados, to
replace an older production on this subject, is
.scheduled for release in the early spring of 1967.
Other old films on the earth sciences also arc
slated lor updating and reissuance.
The development of new films and an expand-
ed stock lontage librarv' arc in the blueprints f(n"
this office. ESS.A's film lihrarv' now combines
films formerly distributed Ijy the U.S. Weather
Bureau, the U.S. Coast and Geodetic Survey and
the Ionospheric Radio Propagation Laboratory of
the Bureau of Standards.
Direct inquiries about these films to; Environ-
mental Science Services Administration, U.S.
Dept. of Commerce, Washington Science Center,
6001 Executive Blvd., Rockville, .\Id. 20852.
Attention .^0133.
Bureau of Public Roads
\\'illiam F. Hall. Oiicf. Pltolo^raphic Section
Phone: WOrth 7-3013
Activities: This Bureau produces films on sub-
jects pertinent to highvvav' development, safety
and related subjects, sometimes in cooperation
with other government agencies, state and local
highway departments, and other interested or-
ganizations.
Facilities: In-house capacity.
Distribution': These films are available on a
loan basis, with borrower paving return trans-
portation, from Chief, Photographic Section,
Bureau of Public Roads, Washington, D. C.
20235. Films mav be purchased by responsible
organizations, by inquiry to same address.
• Audiovisual media play a key role in training,
human relations and public information programs
conducted by agencies of the Federal government.
U. S. DEPARTMENT OF
HEALTH, EDUCATION AND WELFARE
Washington, D. C. 20202
Andrew R. Molnar, Research Coordinator, Re-
search Branch, Division of Higher Educa-
tion Research, Bureau of Research, U. S.
Office of Education. 400 Maryland Ave.,
S.W., Washington. D.C. 20202
Phone: (202) 963-4548
• The Office of Education administers Title \'I1
of the National Defense Education Act, which
provides research grants in the uses of new edu-
cational media, and for the dissemination of infor-
m..tion aljout such media.
The Office of Education also conducts studies
and sunevs, prepares catalogs and bibliographies,
and provides consultive services on educational
uses of audio-visual materials. For information
on this program write office above.
Captioned Films for the Deaf
(Division of Educational Services,
Bureau for Education of the fHandicapped)
Dr. William J. Riou.x, Acting Associate Com-
missioner, Bureau for Education of the
Handicapped.
Phone: 962-1955/6
Dr. John A. Gough, Acting Chief, Division of
Educational Services; Chief, Captioned
Films for the Deaf. Bureau for Education
of the Handicapped.
Phone: 963-3060 65
• The Captioned Films for the Deaf branch ad-
ministers a program of educational media under
72
BUSINESS SCREEN • 1967
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73
FILM
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MODERN TALKING PICTURE SERVICE
1145 N. McCodden PI. Hollywood 90038
audio-visual programs
of the U.S. government:
CAPTIONED FILMS FOR THE DEAF;
P. L. 8.5-905, as amendecl b>- P. L. 87-715 and
P. L. 89-258. The.se laws pi()\ide for promoting
tlie general welfare and the educational advance-
ment of deaf per.son.s. Captioned Filni.s for the
Deaf fmiiishes a free loan .service of films for
the deaf; conducts research in the use of films
and other educational media for the deaf; pro-
duces and distributes films, filmstrips ;ind related
meat for the deaf ;ind for persons who work
closely w.th the deaf (parents, employers, etc.).
The branch a!so provides for the training of
persons in the utilization of these materials. •
United States Public Health Service
Public Health Service Audiovisual Facility
-Atlanta. Georgia 30333
All Phones: (404) 633-3311
Dr. James Lieberman, Director
Edward F. McClellan, Deputy Director
Jerome K. Barnett, Asst. Director for
Operations
Joseph A. Staton, Special Projects Officer
Dr. Richard Fuisz, Associate in Biomedical
Communication
Dondell C. Cotter, Program Management
Officer
Katherine C. Skogsfad, Information and
Puhl cations Officer
Jack C. Kirkland, Chief, Motion Picture &
Television Section
Robert S. Craig, Chief, Graphic &
Photographic Arts Section
Dr. Norman L. Cole, Chief, Educational
Studies & Development Section
Charles N. Farmer, Jr., Chief
Audio-Visual Stjsictns Planning Section
O. T. Chambers, Chief, Cataloging & Special
Reference Section
Robert Sumpter, Chief, Acciuisition, Retention
& Distribution Section
Activities: The Public Health Service Audio-
visual FacilitN' plans, directs, conducts and co-
ordinates a national program in biomedical com-
munication. It operates the central installation
in the Public Health Senice for development,
production, distribution, evaluation and utiliza-
tion of motion pictures, videotapes, and other
audiovisual forms.
In addition to its production program, the Fa-
cility, through a newK established educational
program, provides consultation and assistance
to schools of the health professions, and is re-
sponsible for the development of specialized con-
ferences, seminars and workshops. A recently
established audiovisual svstems planning activ-
ity concerns itself with the development of com-
munications svstems in a wide variety of health
and health-related institutions.
In 1966, under the leadership of the School
of Medicine at Tulane University, the Facility
planned for the establishment of a new gradu-
ate program in biomedical communication. The
curriculum was developed through a consortium
of institutions of higher learning which, in co-
operation with the Facilitv, will sponsor the first
program scheduled for Fall, 1967.
The Communitv' Medical Television System,
the nation's first medical network on the 2500
-Mega-Hertzian instructional bandwidth, will be-
gin operation in Spring of 1967, under the Fa-
cilitv's leadership and coordination. It will link,
with line-of-sight transmitters, Emery Univer-
sity Medical School and Hospital; Grady Me-
morial Hospital. Emerv's teaching hospital; the
Cleorgia Department of Public Health and its
Mental Health Institute; the Wterans .Adminis-
tration Hospital and the .\udio-\'isual Facility.
Initially, programs will be transmitted from
PUBLIC HEALTH AUDIOVISUAL FACILITY:
(;r:id\ and the Facility and will be received by
others liookcd into the network. The System, if
successliil, will serve as :i prototype for others
of its kind throughout the nation.
Facilities: The Facility has complete in-plant
motion picture, filmstrip and television, produc-
tion :ind laboratory e<iuipment located in ;i four-
storv building designed especiiilly for audio-vis-
ual activities. In addition, the Facility acquires,
prjits and distributes medical and health-re-
lated films, makes multiple prints and distributes
them throughout the world, operates the .Nation-
al Archives of Medical Motion Pictures and
maintains an intemational central reference file
of medical audio-visuals.
DisTPiBUTicN; Public Health Service films are
available from the U.S. Public Health Service
.Audiovisual F;icility. Atlanta, Georgia 30333. on
loan to schools of the health professions, other
educational institutions and medical-health or-
ganizations throughout the U. S. and abroad.
Films are listed in a Pubhc Health Service Film
Catalog published by the Facility. Information
on teaching films is also available from a cen-
tral reference file.
Reference Sources: Three other fim catalogs
are published by the Facilitv: Film Reference
Guide for Medicine and Allied Sciences; Cancer
Film Guide: and Weurological and Sensory Dis-
ease Film Guide. A special catalog of films in
areas of heart disease, cancer, and stroke was re-
leased in Februarv, 1967. Other specialized ref-
erence works are in production. A master inter-
national index is maintained to support special
reciuests for film information not otherwise avail-
able.
Productions: Among recent 16mm motion pic-
tures produced are: Spot Prevention, an animated
film designed to promote measles vaccination;
and R.V: Innovation, a film discussing the broad
aspects of biomedical communication, its prob-
lems and resources. A series of 8mm single-
concept teaching films dealing with various
phases of rehabilitation for victims of stroke also
has been released. In addition, videotapes and
tape-to-filni transfers have been released on heart
disease including: The Totally Implantable Me-
chanical Heart; Operable Heart Disease in In-
fancy: and Reconditioning of Coronary Proi^c and
Coronary Stricken Subjects. As in 1966. more
than 100 films are scheduled for production in
1967-68, many of which will have Spanish and
French sound tracks as well as the original Eng-
lisK »
Social Security Administration
Baltimore, Maryland 21235
Rov L. Swift, Information Officer
Phone: 944-5000 ext. 2187
Robert T. Fenvvick, Chief, Audio-Visual
Branch. Office of Information
Phone: 944-5000, e.\t. .5587
Activities: The Social Security Administration
produces and distributes films on Old Age, Sur-
vivors, and Disability Insurance, and on Health
Insurance (Medicare). These are public infor-
mation films designed to explain to the viewer
what he needs to know about the social securitv'
law and what benefits he might be entitled to.
Most films and spots are intended for both tele-
vision and theatrical use.
Facilities: The Administiation has a small stu-
dio and limited facilities located in the Balti-
more Headquarters Building. Much film work is
contracted to commercial producers.
Distribution: Through 710 District and Branch
offices throughout the country, prints may be ob-
tixined on a free loan basis. Prints may also be
bought.
• Additional text on other Federal audiovisu;il
programs, not received at presstime, will ap-
pear in an early Production Review supplement.
74
BUSINESS SCREEN
1967
'■^kS.
a film produced for Save The Children Federation
Vision As!bciates,lDc., 680 Fifth Avenue, New York City
^V
audio-visual programs
of the U.S. government:
DEPARTMENT OF INTERIOR
Washington. D. C. 20240
• The Department of Interior produces films
which are concerned with the management, con-
ser\ation and development of natural resources
in e\er\- section of the Xation. Films are avail-
able from the bureau in whicli the\ have Ijeen
produced.
Office of the Secretary
Harlan Wood. Office of Information
Phone: (202) 343-3171
Inquiries concerning the use of Department of
Interior films for teIe\ision should be addressed
to this office. A Departmental film catalog is
available on request.
The U. S. Bureau of Mines
Dr. A. .Nicholas X'ardac, Officcr-in-Charge,
Motion Picture Development and Production
Bureau of .Mines, Washington. D.C. 20240
Phone: REpublic 7-1820, E.\t. 3359
Me\er Reiness. Chief, Film D'strihution,
Bureau of Mines
4800 Forbes Ave., Pittsburgh, Pa. 1.5213
Activities: The Bureau of Mines has a broad
film program dating from about 1920. .Motion
picture subjects deal with natural resources of
states and areas and with mineral commodities
including metals, non-metals and petroleum. Re-
cently released films include: Helium Aluminum
— Metal of Many Faces, and a new version of
Arizona and Its Natural Resources.
F.^ciLiTiEs: .All films are made in cooperation
with private industrial firms which pay produc-
tion costs and select commercial film producers.
The Bureau maintains no production facilities.
DisTiuHiTioNs: .\bout .5.000 prints of films are
distributed to the public on a free loan basis
from the center film distribution center of the
Bureau of .Mines, 4800 Forbes Ave., Pittsburgh,
Pa. 15213, and from depositories in 40 states.
.Annual number of showings is 200,000. Most
films are cleared for free TV use. Single or block-
bookings arranged. Catalogs available.
Productions: Films in current production in-
clude: A presently untitled film on steel; one
on the conservation and re-c\cling of mineral
wastes; on land rechiiniition. and a new film,
S'cvada and its Satural Risourccs. The follow-
ing TV series are available: Down to Earth;
States of the Union; Out of the Earth.
The Bureau of Reclamation
Ottis Peterson, Assi-itant to the Commissioner,
Information
Phone: (202) 343-4662
Activities: The Bureau of Reclamation produces
one or two pictures a \ear on water resource
de\e!opment in the seventeen western states —
usually "low budget," sound-color films which
run 14 or 28 minutes for T\' use. Film catalogs
are available from the Washington, D.C. office
of the Bureau; the Regional offices and the film
Distribution Center in Denver.
F.\ciLiTiES: .Most of the film work for the Bu-
reau of Reclamation is contracted b\' the appro-
priate Regional office with commercial producers.
There are se\en Regional offices, all in the west-
em states. super\ised b\ the Washington office.
DisTBiBUTio-v: Distribution of Bureau of Recla-
mation films is now accomphshed through the
Film Distribution Center, Bureau of Reclamation,
BIdg. 53, Den\er Federal Center, Denver, Colo-
rado. On occasion, surplus prints are loaned to
educational institutions for their distribution li-
braries.
Pboihctio.ns: Recent productions include: Rivers
in the Skij. a picture with unusual cloud effects
resulting from time-lapse photograph, to show
research in weather modification. Flaming Gorge,
the storv of the construction of a high dam on
the Green River in the Rocky Mountains in
northern Utah which was selected as the win-
ner in public relations, sales and advertising in
an industrial photography competition; Power for
a Nation in which the Bureau of Reclamation col-
laborated with other Department agencies fo
portra\- the role of the Department in hytljOpow-
er production. The Bureau of Reclaraatfon is also
distributing prints of Sew Water for a Thirs-tij
World which was produced by the Office of
Saline Water of the Department of the Interior.
The Bureau of Land Management
John .\. .Mattoon, Information Officer
Phone: (202) 343-3609
• Four films are available from the Bureau's
Washington, D.C. office and from 11 State of-
fices in western states.
Available for loan and for TV showings are:
Alaska, Land to Grow On, 28-minute color film
on public lands and resources in Alaska; Water-
shed Conservation, demonstrating water conser-
vation on the public lands; Rogue River Country,
28-minute color film about the recreational op-
portunities and wealth of natural resources found
in the Rogue River \'alle\ of southwestern Ore-
gon, and This Waiting Land, a 27-minute color
film, which contrasts pioneering a centur\- ago
with present da\' multiple use resources manage-
ment. State BLM offices haWng film libraries
are: Portland, Sacramento, PhoenLv, Reno, Salt
Lake Cit\ . Santa Fe, Denver, Cheyenne, Boise,
Billings, and Anchorage.
We are justly proud
of our contributions —
in languages, talent
and technical know-how
— to our clients' efforts
to establish audio-
visual communications
with the world.
LOCKHEED AIRCRAFT
CORP.
SATS 11 in German
(USAF)
ZELL for Defense in German
(USAF)
WE'VE EARNED THE RIGHT
TO BLOW OUR HORN!
DOUGLAS AIRCRAFT COMPANY, INC.
Winds of Ctiange In German
(Air Afrique)
Islands of the Trade Winds in French
(UTA French Airlines)
Live Via Early Bird in German, French,
Spanish, Italian, Japanese (COMSAT)
CATE & McGLONE FILMS
Skydrol (Monsanto) in Spanish
and Japanese
Pydrol (Monsanto) in Spanish, Japanese
and Portuguese
Western Airlines Story in Spanish
FRANK WILLARO
PRODUCTIONS
An Industry for San Miguel
in Spanish and Portuguese
(Governments of Guatemala
and Brazil).
WALTER WISE
PRODUCTIONS
NAWAPA ... in Arabic and
Spanish (Ralph Parsons) |
Early Bird . .
(Siamese)
in Thai
(COMSAT)
JERRY FAIRBANKS
PRODUCTIONS
Animal Stories (lip sync)
Tales of the Border . .
Monkey Business . . .
. . . both in Spanish
NORTH AMERICAN
AVIATION, INC.
Saberliner . . .
(Sales Film)
in German
FOREIGN LANGUAGE CINEMA SERVICE
7046 Flo!iywood Bouievard ■ Hollywood, Calif. 90028 • 213 Hollywood 7-5128
EXPERT TRANSLATIONS ^^^;%^;
76
BUSINESS SCREEN • 1967
A sight for sore fingers.
Run a finger along this path.
That's about how easy it is to
load (and unload) a Gra flex 16
sound motion picture projector.
And that's how easy it is on your
fingers, too.
There's no soundhead to thread
around, Just slide your film into a
slot. The rest is automatic. Sound
is always perfectly clear and syn-
chronized with your picture.
It's so simple, anyone can do
it. Even if he were born with ten
thumbs.
But easy loading is only a part
of Graflex 16 superiority. There's
the lamp that lasts up to ten times
as long as ordinary ones. Less
chance of an embarrassing mid-
show blackout. You also get a
brighter picture and quieter oper-
ation. And your choice of speaker
in the machine or at the screen.
Think of the value of your film
prints. And the importance of your
audiences. Don't they both deserve
the most professional presentation
possible?
gpaPlex |9.
CtJflei. Inc A Mbstdury of General Precision
Equipmeni Corporjiion, Rochester, N.Y. 14603
Irt Canjdj Crjflei of C*n»6» Limited
17lb PRODUCTION REVIEW
77
audio-visual programs
of the U.S. government:
The U. S. Geological Survey
Frank H. Forrester, Information Officer
Phones: 343-4646/46-47
• Tliis office maintains and distributes a limited
collection of motion picture films dealiug with
the earth sciences. Of major inteiest are the
award winning films, Tlic Ernption of Kilaiicci.
1959-60 and the earlier film release, 77ic> 1955
Ernption of Kiltinca. These show, at close range,
the spectacular eruption of the Kilauea volcano
on the island of Ha\vaii.
Recent film releases include the Alaskan Earth-
qnukc. 1964 iiiul The Sra River. The first of
these films documents the destructive effects of
the March 27, 1964, Alaskan earthquake both
graphicalK- and pictorialK in on-the-spot scenes.
The Sea River film records hydrologica! investi-
gations carried on in The Amazon Ri\er Basin
as a joint operation between the Geological Sur-
vey and the Brazilian Navy.
Requests for additional infomiation about these
and other films should be addressed to the In-
formation Office, U.S. Geological Sunev, Wash-
ington, D.C. 20242.
U. S. Fish & Wildlife Service
Elliot A. Macklow, Chief, Audio-Visual Serv-
ices, Branch of .Marketing, Bureau of Com-
mercial Fisheries, Fish & Wildlife Ser\ice.
Phone; (202) 343-6897
Activities: Using commercial contractual motion
picture facilities, this organizational unit plans,
produces and distributes fishery marketing and
educational motion pictures sponsored b\' both
Government and industry. Other audio-visual
materials such as fishery television spot announce-
ments, radio spot announcement discs, slides,
specialized publications, etc. are also produced
and distributed.
I'.vCiLiTiiiS: Commercial contractual niiitioii pic-
ture facilities.
IJisTBiBi'TiON: Utilizing about 200 Gu\crnnient
and private film libraries, 22 fishery motion pic-
tures are distributed free of charge upon re-
quest. Provision has been made so that most
of tlie films are cleared for television, although
special permission is recpiired before telecasting.
Stock footage is not available. A catalog listing
the commercial fisheries films distributed and
the instiTictions for obtaining them may be ob-
tained free of charge upon request. A central
.■\udio-\'isual Services film library is maintained.
Films and information may be obtained b\ writ-
ing Audio Visual Services, Bureau of Commercial
Fisheries, 1815 N. Ft. Myer Drive, .\rlington,
Va., 22209. Requests for films to be sent outside
the U. S. should be made to the nearest U. S.
Embassy or Consulate. Applications are accepted
from institutions wishing to serve as non-profit
film libraries.
Productions: The motion picture. Flavor of
Maine, sponsored by the Maine Sardine Council,
is now in active distribution. The fibns tenta-
ti\el\- titled Menhaden Toun for the National
Fish Meal & Oil Assn., Trout to Order for the
U.S. Trout Famiers Assn., and Mullet Country
for the Florida Board of Conservation, all re-
t|uire seasonal filming and are in production. A
28-minute film, Estuary, is being planned for
the five states bordering the Gulf of Mexico.
Annual Review of Federal A-V Programs
• The extensi\e use of audio\isual media with-
in the Federal Government is reflected in this
special Production Review feature which updates
current productions, names of ke\' staff members
and other useful background data. Films are help-
ing train and inform workers and the public.
DEPARTMENT OF TRANSPORTATION
FEDERAL AVIATION ADMINISTRATION
SOO Independence Avenue, S.W., Room 412E
Washington. D.C. 20.533
Phone: WOrth 2-5693
John A. Nugent, Chief
Motion Picture Branch, U{)-A5i)
Martin S. Konigrnacher
Senior Production Supervisor
James D. Helliwell, Producer-Director
George .M. Mathieu, Project Coordinator
AcTiviTiKs: The Motion Picture Branch produces
motion pictures and tele\ision progriuns designed
to meet the needs (jf the Ser\ices and Offices
which comprise tlie Federal Aviation Administra-
tion.
F.\ciLiTiES: The FAA uses both in-service capa-
bilities and commercial contracts with industry in
suppKing its Motion Picture ser\ices.
Film Distbibutiox: Distribution of FAA films
is handled through the Aeronautical Center Film
Library. AC-43.1, P.O. Box 1082, Oklahoma City,
Oklalioma.
Motion Pictcre Production; Productions vary
from highly technical training films to those de-
signed for the general public.
United States Coast Guard
Washington, D. C. 20226
H. E. Whitwer, Chief, Motion Picture & TV
Branch, Public Information Division
Phone: (202) WOrth 4-5303
Activities: The U. S. Coast Guard produces in-
formation and training, as well as recruiting
films. The majority are in 16mni color-sound with
running time of 3 to 28 minutes. Coast Guard
films have consistently been selected b\- the
United States go\emment for entry in foreign
film festi\als, and have won a number of awards.
Facilities; In-house capability. The Coast Guard
NTERNATIONAL
■ LM &TV
FESTIVAL
NEW YORK
PLEASE NOTE:
OctoLf 19-20, 1967
■7th INTERNATIONAL
FILM & TV FESTIVAL
OF NEW YORK
1H£ LEADING ANNUAL EVENT Of THE
PROFESSIONAL FILM & TV INDUSTRY
ornuni
'V
zeci OL
V
INDUSTRIAL EXHIBITIONS, INC.
HERBERT ROSEN, President
17 East 45th Street, New York, New York 10017
Phone: (212) Oxford 7-0725
78
BUSINESS. SCREEN • 1967
J
Thank you.
.e'
I »
.?v
AM of us at Hanna-Barbera want to thank our nnany distinguished clients for helping us make 1966 our most successful year, and we
look forward to the privilege of serving the business film industry for many years to come. Clients with whom we worked in 1966:
AMERICAN TELEPHONE & TELEGRAPH COMPANY / THE BOEING COMPANY / GENERAL MOTORS CORPORATION
NATIONAL ASSOCIATION OF TOBACCO DISTRIBUTORS / GENERAL TELEPHONE COMPANY I AMERICAN CANCER SOCIETY
CHAMBER OF COMMERCE OF THE UNITED STATES / ANHEUSER-BUSCH COMPANY / AMERICAN HEART ASSOCIATION
BANK OF AMERICA / WARNER-LAMBERT PHARMACEUTICAL COMPANY / GENERAL ELECTRIC COMPANY
HANNA-BARBERA PRODUCTIONS / 3400 CAHUENGA BOULEVARD. HOLLYWOOD. CALIFORNIA
Sealed from left to right are: BUI Hanna. Fred Flinlstone, Yogi Bear, Joe Barbera, Ross Sutherland.
B
ARRIHEX
STORY"
®
Arrange to see
this absorbing film
on your own screen
No matter whether you have been using Arri-
flex cameras for years or contemplating buying
your first, this 32 minute color and sound
16MM film provides "inside story" informa-
tion that will heighten your appreciation or
resolve your interest in these sophisticated
filming tools.
HOW ARE ARRIFLEX CAMERAS MADE?
"The Arri Story" takes you to West Germany
on a guided tour through the ultra modern
Arriflex plant. Here you witness first-hand, de-
sign and detailed manufacturing steps of these
world renowned cameras from drawing board
to finished product.
WHY ARE ARRIFLEX CAMERAS SO RELI-
ABLE? It's all in the meticulous unrelenting
testing procedure before a single camera is
ever checked out of the plant. "The Arriflex
Story" shows you how and why more time is
devoted to testing and inspection than actual
fabrication. When finally you reach the final
check-out test you'll understand why Arriflex
cameras consistently produce ultra-sharp,
rock-steady footage to the highest profes-
sional standards.
WHAT'S THE RANGE OF ARRIFLEX AS-
SIGNMENTS? 'The Arriflex Story" takes you
literally around the world and to many of the
more than 100 countries where Arriflex is the
preferred camera among professional cinema-
tographers. From Alaska to Zanzibar, on as-
signments as diverse as missile tracking to
microbe hunting, from cinema art to newsreel,
you will witness the facts that have earned
Arriflex its reputation as the most versatile,
most reliable professional motion picture
camera in the world.
"THE ARRIFLEX STORV is oHered on loan with-
out charge for screening anywtiere in the continen-
tal U.S A. to the following grouos: Professional
producers and cameramen, professional associa-
tions and affiliated chapters, institutions teaching
motion picture production. Government Agencies
and services concerned with motion picture
production. Please request on letterhead.
Write Dept. BS
PO BOX 1050 WOODSIDE. N.Y 11377
audio-visual programs
of the U.S. government:
THE UNITED STATES COAST GUARD:
has limited in-hoiise writing, directiiij», shooting
and editorial capability. Additional production
ser\ices as well as all processing and printing
are contracted tor as re<|nired.
Distribution: A catalog of U. S. Coast Guard
films is distributed b\ film libraries in Washing-
ton, D. CI. and at District offices in Boston, New
York, Portsmouth, Miami, New Orleans, St. Louis,
Long Beach, San Francisco, Seattle, luneaii and
Honolulu.
Productions: Current productions include pub-
lic information films of the Coast Guard in \'iet
Nam, and Should the Day Ever Come (the story
of the Coast Guard Reser\e), Plamied produc-
tions include a search and rescue film and sev-
eral training and indoctrination films.
NATIONAL AERONAUTICS
AND SPACE ADMINISTRATION
Office of Public Affairs-AudioVisual Program
Washington, D. C. 20546
Walter E. Whitaker, Audio-Visual Officer
f^ooin 80.5, Reporters Building
Phone: 962-2.516
Edward A. Pierce, Director, Media Develop-
ment Division. Room 802, Reporters Building
Phone: 962-2161
Donald M. Swartz, Chief, Motion Picture
Branch Room 812, Reporters Building,
Phone: 962-2757
Cla\ ton Edwards, Chief, TV and Radio Branch
Fioom 814, Reporters Building
Phone: 962-2795
Warren Phipps, Chief, Di.stribution and De-
pository Room 811, Reporters Building
Phone: 962-2858
AcTrv'mEs: These branches supenise the agen-
c\-wide production and distribution of films, TV
and radio programs and other audio-visual ma-
terials on space and aeronautics, and coordi-
nate lequests for NASA assistance in production
of all these media.
F.^ciLiTiEs: Production requirements are fulfilled
through in-house capabilities at NASA field in-
stallations and by contractors.
Distribution: NASA films, tapes, stock footage
and other AV resources are loaned through N.-^-
SA Central Motion Picture Depositor) and Li-
brar\ . .\\\ requests for N.-\S.\ assistance with non-
gosernmental productions should be directed to
Mr. Whitaker; requests to borrow NASA films
should be directed to Mr. Phipps.
Productions: Those released in 1966 include:
Uving in Space (3 parts); Log of Mariner ,V;
Men Encounter Man: Research Project -V-15;
Returns from Space: Gemini Mission Films: Sci-
ence Reporter 13 li-hour TV films ) ; Aeronau-
tics and Space Report (monthly TV series);
Production Aid.'i for TV/ Radio.
POST OFFICE DEPARTMENT
Washington, D. C. 20260
Ira Kapenstein, Special Assi.'itant to the
Postmaster General, Public Information
(Public Information Films)
Phone: 961-7500
Ray N. Mahan, Director, Audio Vi.iual Division,
Office of Special Assistant to Postmaster
General, Public Infonnation
Phone: 961-7077
AcTiviTiE,s: The Post Office Department cur-
rently uses Public Infonnation film clips for Pub-
lic Service, plus training and engineering photo
reports,
F.^c:iLiTiES: Limited motion picture production
THE POST OFFICE DEPARTMENT:
performed by the Department. Pubhc Servii
iilm production is contracted:
Bureau of Facilities, Procurement Division
Room 4206, Post Office Department
Washington, D,C. 20260
Distribution: Public information film chps fo;
public service are distributed through U. S
Postmasters in all regions. Training films are dis
tributed by Regional Directors in 15 regions,
U. S. TREASURY DEPARTMENT
Washington, D. C. 20025
Robert L. Skinner, Mattagement Analyst, Office
of Management and Organization {Project
Officer). Phone: WOrth 4-2463
Charles M. Lammond. Public Information Oj
ficer. Internal Revenue Service (Technicu'
Advisor). Phone: WOrth 4-4037
• The Treasury Story, a 28-minute, 16mm color
film, was recently produced by the Treasur>
Department in 1966 to tell briefl>' the activities
of the Bureaus and Offices which comprise it-
l^arflung operation. The production serves t'
orient new empIo\ees with Treasvu^" function
and also brings graphically to the attention n'
public viewers the work of such organization
as Bureau of Customs, Engraving and Printins;
the Mint, the Secret Service, and other key Treas-
ur\- agencies. In its public viewing, it is adapt-
able to use b\- television, civic groups and schooU.
The film is now being revised to eliminate ref-
erences to the Coast Guard, which is being trans-
ferred to the Dept. of Transportation. In addi-
tion, a 5-minute summary version will be pro-
duced for use in continuous automatic projec-
tors.
The Internal Revenue Service
Washington. D. C. 20025
Charles M. Lammond, Public Information
Officer. Phone: WOrth 4-4037
John Burleson, Audio Visual Training Officer.
Phone: WOrth 4-3962
Activities: Films for public and internal use
are prepared b> the Internal Revenue Service.
Motion pictures for public \ie\\ing are produced
b\ the Public Information Division, those for
employee training or orientation b\' the Training
Di\ision. 'The Information Division also super-
vises production of television spot announcements
for use during each tax filing period. It has also
recenth begun the production of films and TV
spots in Spanish, partly to extend its taxpayer
infomiation in the U. S. and partly as an advisory-
aid to Latin American countries concerned with
Federal go\eniment cooperative programs.
F.^ciLiTiES: The public information films of In-
ternal Re\enue Service are produced profession-
alK', usually uHUzing the agenc\'s owti office
facilities and personnel for background scenes but
hiring professional talent for action bits, narration,
etc. Laborator\- production facilities are con-
tracted to complete the film ;ifter the first rough
cut. Training films are sometimes produced with
Internal Revenue Service personnel and some-
times with professional talent.
Distribution: The 58 district offices, and sev-
eral of the larger local offices, distribute Internal
Re\enue Ser\ice film productions. .\11 clearances
and releases ha\e been obtained for general
showing of Internal Revenue Service films.
Prodictions: The Public Information Division
has prepared a new '2-hour film production
featuring Dave Garrowas- to inform taxpa\ers
about new de\elopments in filing their federal
income tax returns this \ear. In addition to this
16inm color production, it also has released a
color film featuring Internal Revenue Service
Commissioner Sheldon S. Cohen in an inform.il
inter\iew in which several matters of taxpa\er
interest are noted. The division also is prepar-
ing a Vi-hour color production on the new a<-
BUSINESS SCREEN • 1967
t.
J
a portable
16/16 Interlock
for previews? ^
yes!
SIEMENS 2000 16/16 projector
from 16mm magnetic deck side.
EXCLUSIVE U S DISTIiaUTOt
SIEMErJS SIXTEEN/SIXTEEN
Hard to be//eve — this suitcase-size "studio" makes 16/16 interlock quick and easy-
gives your previews theatre impact — without costly, cumbersome, electrical interlocks.
Now you can have professional quality previews in your own studio-or on the run — in
client's office, plant, or wherever.
The 16/16 Siemens 2000 is a quality 16mm optical/ magnetic sound projector,
mechanically interlocked with fine 16mm magnetic deck. Its versatility is virtually un-
limited. Whether it's to be your only projector or a supplement to existing equipment, the
unique Siemens 2000 16/16 is the time saving, money saving answer to dozens* of sound
film problems.
* Operates as a single system or doubfe system projector • Record on 200 mil track of tho
16mm mmgntttc-dtck * Rtcord on 100 mil magnetic tUiptd 16mm picture film * Ulx *
Tr»n%t9r * Pfayback opticml or magnetic sound * And more
WRITE DEPT. BS FOR COMPLETE LITERATURE
CORPORATION
OF AMERICA
25-20 BROOKLYN QUEENS EXPRESSWAY WEST
WOODSIDE. NEW YORK 11377
17th PRODUCTION REVIEW
SI
m
San Francisco's
complete 16 mm,
film service
W.A. PALMER FILMS, INC.
611 HOWARD STREET SAN FRANCISCO
''That's what >ve all say ..."
We make great pictures!
. . . and many producers do.
What's our plus?
Ask any of our Blue Chip clients:
Mobil Oil Corp.
(40 pictures since 1953)
Crown Zollerbafh
U. S, Navy
Kaiser Aliiniiniim
Prudential Insurance
• We'll be happy to show you the classic
In the Beginning, Sea Lab II, Poised for
Action, One Day, and other films which
have solved client problems.
TTTT
JOHN J. HENNESSY
MOT/ON PICTURES
1702 /AARENGO AVE. ■ SOUTH PASADENA
CALIFORNIA • PHONE; 213/682-2353
audio-visual programs
of the U.S. government:
THE INTERNAL REVENUE SERVICE:
pects of its machine |)roiessiiiK tax returns,
which this year become nationwide. Also nearing
completion is a combination Iiistorital and in-
tormational film. A/i.s.s7<;)i for Millimis. wliicli will
give ta.xpa>er \iewers an insight into actual op-
erations ot Internal Re\enue .Service offices of
all types. Other films, all in 16mm color, in the
Internal Rc\'euue Service librar\' include: Then
iiud Xou— 22 min.: Time and Taxes— \H niin.;
Tlic IniLilulilr Day— 22 min.; Piisti Bullnns and
Taxis— \{) min.; Moonshine and Tuxes— 15 min.
Since the Beginning of Time, Then and Note,
and Moonshine and Taxes are a\ailable as 1-reel
films for theater use.
U. 5. Savings Bonds Division
Jacob Mogele\'er, Promotion Manager, U. S.
Sating,? Bonds
Phone: WOrth 4-5702
• A \ariety of films telling the story of U.S.
Savings Bonds is available, suitable for com-
mimit\' audiences of all kinds. .\Ian\- are inspir-
ational, some humorous, some informational. .-Ml
were made a\ailable to the Treasmy b> \olun-
teers and showings take place under \-olunteer
auspices. The Land We Love, 16mm, sound-
color, 20-min., is a film tour produced by \Varner
Brothers in association with other major motion
picture studios. Wilbur Gets the Message . . .
Abont Payroll Savings, 16mni, sound-b&w, 20
min.. has been cleared for television. Danny Kaye
for School Savings, 16nim, sound-b&w, 16 min.
is not cleared for television. The Junior Astronaut,
16mm, sound-b&w, 15 min., is cleared for tele-
vision.
UNITED STATES
ATOMIC ENERGY COMMISSION
Division of Public Information
Audio-Visual Branch
Washington, D. C. 20545
• The Audio-Visual Bianch of the Atomic En-
ergs- Conunission has as its primar\ function
responding to requests from the public media
in all the audio-visual fields for assistance in the
preparation of films, stills, and other audio-\is-
nal materials on atomic energy.
Edwin L. Wilber, Branch Chief
Phone: (301) 973-5365
Elton P. Lord, Deputy Chief
Phone: (301) 973-5476
Sid L. Schwartz, Asst. to the Chief
Phone: (301) 973-4239
James E. VVestcott, Photographer-Editor
Phone: (301) 973-5476
]on Fogel, T/V-Badio SpeciaUst
Phone: (301) 973-4483
.Activities: This branch plans and carries out
film, TV, radio and still picture projects to ad-
vance specific Commission Programs, and acts
as advisor to CommissioTi and contractor jier-
sonnel in Washington and nationwide on audio-
visual problems and projects. In 1966, 16 films
were produced b\' the Commission and its con-
tractors; about 20 films are planned for 1967. In
aciclition. more T\' clips and radio tapes are
produced b\ the Commission and contractors
ever\- \ear. This branch also places Commission-
and contractor-produced motion pictures into
loan and commercial sale channels, determines
the content of the 10 domestic and 8 o\erseas
film libraries, and issues popular-le\el and pro-
fessional-level film hsts.
F.\ciLiTiES: .\EC has no motion picture produc-
tion facilit\- or motion picture laborator\ , but
uses Government and or commercial ser\ices.
Distribution: -AEC operates an 8,000 still photo
Ubrary, and distributes films through 10 domes-
tic film libraries which cover particular geo-
U. S. ATOMIC ENERGY COMMISSION:
graphical areas. All films are for tree-loan. Each
library has about 319 titles (popular, semi-tech-
nical, and technical levels). The Conmiission also
has four overseas libraries at its offices at the
U. S. Embassies at London, Brussels, Tokyo and
Buenos Aires, stocked with semi-technical and
technical films, and also supplies films to the
film library of the International Atomic Energs
.Agency in X'ienna, The American Film Librar\.
The Hague, Holland, The National Science Film
Librar\' of Canada, The Puerto Rico .Nuclear
Center, and to USIS-Stockholm for use through-
out Sc:mdinavia. The BiTJSsels and Buenos .Aires
librarcs have about 80 films each in French
and Spanish respectively. Information on h-
braiies a\ailable from Washington office.
Stock Footage: The Commission has more than
120.000 feet of 35mm black-and-white unedited
film footage on peacetime uses of atomic energ\
available for purchase. Information ma\' be ob-
tained from \Vashington office. Color stock foot-
age is ;iIso available from an\' of the completed
documentar\' films produced by or sponsored by
the g(j\ernment. Films may be borrowed from
libraries in geographical areas for footage counts
prior to purchase of duplicafng materials from
the various laboratories holding the originals.
Unedited stock film footage in black-and-white
and color on nuclear or thermonuclear detona-
tions sold at Lookout Mountain -Air Force Station,
USAF, 8935 Wonderland A\eime, HolKwood.
California 90046.
THE UNITED STATES
INFORMATION AGENCY
Washington 23, D. C.
George Stevens, Jr., Director, Motion Picture
& TV Service
Phone: WO 2-6961
Anthon%' Guarco, Deputy Director, Motion
Picture & T\' Service
Phone: WO 2-6962
Antboiu- Loeb, Special Assistant
Phone: WO 3-3869
Howard Kirchwehm, Program Manager
Phone: WO 3-5938
Anthonv Jowitt, Production Manager
Phone: WO 2-6170
Richard Mohler, Chief .Vcics & Special
Events Division
Phone: WO 2-6974
Antonio \'ellani. Chief. Documentary
Production Division
Phone: WO 3-4130
John Barker, Operations Manager
Phone; WO 2-3053
Wilbert Pearson, Chief. Comm-Med'a
Attestation Staff
Phone; WO 2-3102
Doug Smith, Chief, Acipmitions Staff
Phone: \\'0 2-7955
John R. Wheeler, Chief. Administrative Office
Phone; WO 2-6060
Services and F-\cilities; USI.A produces, ac-
quires and distributes abroad motion picture and
tele\ision films for the o\erseas information and
cultural program of the U.S. Government. The
USI.A audience numbers oxer 260 million tele-
\iewers in 92 countries plus some 750 million
persons who annualK see USI.A films in theaters
and pri\ate showings. Output ranges the full
gamut of both media — from brief newsclips to
feature length motion pictures and hour-long tele-
vision dramas. These products are released in as
m;my as 58 foreign languages.
Pbodcctions; Examples of the .Agenc>'s motion
picture and television output include; S'inc From
Little Rock, depicting U. S. Ci\il Rights prog-
ress — a 20-minute production which won the
1965 .Academ\- .Award for the best short doeu-
mentar\- of the year, Suesiro Barrio, a series of
dramatic episodes on the -Alliance for Progress
now pl.aying on television in Latin .American
cities; Sight of the Dragon, a 26-minute docu-
mentary on \'iet Nam shown theatricalK' and
non-theatricall> in 23 languages. John F. Kcri-
82
BUSINESS SCREEN • 1967
Percent is A Preily Good Score!
The Educational Film Library Association's "Selected List of Recom-
mended Films about Water Pollution" lists 18 films. We made 8 of
them or 44%. No other producer made more than one.
Complicated and sensitive subjects such as water resources and
pollution control programs deserve substantive film treatment. Stuart
Finley, Incorporated has made 16 films for 8 clients in recent years
on the subject of water management.
Beargrass Creek Ohio River Valley Water Sanitation Comm.
Coal and Water Ohio River Valley Water Sanitation Comm.
Crisis on the Kanawha Ohio River Valley Water Sanitation Comm.
The First Fifteen Years Ohio River Valley Water Sanitation Comm.
George Washington's River U. S. Public Health Service
Good Riddance
A Horseshoe Nail
The New River
Oil on the River
Oops!
Potomac Concept
Renaissance of a River
Ohio River Valley Water Sanitation Comm.
Susquehanna River Interstate Advisory Cte.
Kimberly-Clark Corporation
Ohio River Valley Water Sanitation Comm.
Ohio River Valley Water Sanitation Comm.
U. S. Department of the Interior
Susquehanna River Interstate Advisory Cte.
River Watchers Ohio River Valley Water Sanitation Comm.
Teamwork on the Potomac Interstate Comm. on the Potomac River
Twentieth Century River U. S. Army Corps of Engineers
Water Resourcefulness * New York State Conservation Department
■ The above scene is from "Water Resourcefulness" produced for
the New York State Department of Conservation. (Winner— Gold
Medal, New York International Film and TV Festival 1966.)
Other subject specialties Include; solid waste management, green
space, urban planning, physical education, mental retardation, lan-
guage, and, of course, industrial films.
Complete production and distribution facility
STUART
FINLEY
INCOnPORATED L
Q
342B tVIANSFIELD ROAD
FALLS CHURCH, VA. 22041
audio-visual programs
of the U.S. government:
tudij: Years of Ligblniiifi. Diiy of Dniiiis, an 85-
niinvite color Icatiiic on President Kennedy's
term in office. The film has played in over 1000
commercial theaters. To date 29 language ver-
sions have been shown in 117 countries.
PARTHENON Vy PICTURES
HOLLYWOOD
It is true, as you may have heard, that Par-
thenon is concerned with the development of
a new type of motion picture display system,
with usefulness to business and to education.
However, the equipment will not be deliv-
erable in quantities for some time. And then
it will be available only to a relatively few
organizations with certain specialized char-
acteristics and needs. (Most of these organ-
izations have already been informed. )
The system is intended for new usages
of the film medium; not competitive with.
nor replacing, current applications of
conventional business and educational
films.
Therefore, except for organizations already
contacted, film users have no reason to de-
lay contracting for any contemplated film pro-
ductions, nor postpone purchase or leases of
Fairchild, Technicolor, Eastman, or other pres-
ently available quality equipment.
— Cap Palmer
PARTHENON PICTURES
2625 Temple Street, Los Angeles 90026
(Area 213) 385-3911
THE PEACE CORPS
Washington, D. C. 20525
Kobert Ilaupt. Adiiiiiiislrutivc Assistant
OlfUc of riditk .\ffairs
Plione; (202) 382-3737
Activities: Limited film activity.
DisTHiBi'Tiox: Two films, .4 Mission of Discov-
rnj (1964) and A Choke I Made (1965) are
distrib\ited b\ I'liited World Free Films through
30 outlets ill coiitiiieiilal I'.S.. Alaska and Hawaii.
A third film, .Assijinment : Latigkaui (1965), a
story of Peace Corps nurses in .\lalaysia, is avail-
able on free loan to nursing schools and nursing
organizations from Peace Corps, Washington.
THE LIBRARY OF CONGRESS
Washington, D. C. 20540
Dr. Edgar Breitenbach, Chief, Prints and
Photographs Div.
Phone; STerling 3-0400, ext. 217
John B. Kuiper, Head, Motion Picture Section
Phone; STerling 3-0400, e.\t. 721
Paul Spehr, Motion Picture Librarian
Phone: STerling 3-0400, e.\t. 721
Joseph W. Rogers, Chief. Copyright Cataloging
Division, Copyright Office
Phone; STerUng 3-0400, ext. 458
Mrs. Katharine W. Clugston, Audio-Visual
Specialist. Descriptive Cataloging Div.
Phone; STerling 3-0400, ext. 484
Mrs. Virginia Colbert, Acting Head, Special
Services Section, Card Division
Phone: STerling 3-0400, ext. 8039
• The Librap.' of Congress has an unrivalled
collection of American films dating from the
infancy of the motion-picture industry, which it
has acquired through the operation of the copy-
right law and through gifts, and it also has a
large body of foreign films turned over to it as
a result ot wartime seizure. The Library's activi-
ties in the motion-picture field include the regis-
tration of claims to copyright, the acquisition of
fibis, the cataloging of films and related bibli-
ographical data.
The Library's Cop\right Office has registered
claims to copxright for motion pictures since
1894, when the first examples of this medium
were deposited in the Library in the form of
photographic paper prints; since 1912 the copy-
right law has provided for the registration and
deposit of motion pictures as such. Generally,
under the provisions of the motion-picture copy-
right agreement between the Library of Congress
and the motion-picture proprietors, the films are
returned to the copyright proprietor by the Li-
brary after registration, but the Library has the
right to claim tile deposits for its collections later.
The Copyright Cataloging Division of the
Copyright Office prepares a semi-annual Catalog
of Copyright Entries: Motion Pictures and Film-
strips, which lists all such materials registered
Q33[iG23 132II57 SOC22ESSCS C^^
oi)\ right 111 the United St
published b\' the Library and sold by the Gov-
ernment Printing Office. It has also prepared
four cumulati\'e catalogs entitled Motion Pic-
tures, which together cover registrations of films
for the years 1894-1959 and which are for sale
liy the Government Printing Office.
In addition, the Library's Descriptive and Sub-
ject Cataloging Divisions catalog educational
films, using data submitted largely by producers
and distributors, and the Library publishes this
cataloging information in two useful forms for
purchase by other libraries or individuals. One
form is the printed catalog card, which any film-
user ma\' purchase to establish his own card-
catalog for the control of his collection and for
the dissemination of film information. The other
is a book-catalog reproduced photographicalK-
from the printed cards and containing a detailed
subject-index, adequately cross-indexed; entitled
Library of Congress Catalog — Motion Pictures
and Film-Slrips. this publication is issued quar-
terly and in annual cumulation, and it also ap-
pears as a volume in the quinquennial cumula-
tion of the Library's National Union Catalog.
Both the printed catalog cards and the book-
catalog may be purchased from the Card Divi-
sion. Librar\' of Congress, Building 1.59, Navy
yard .\nnex, Washington, D.C. 20541.
The Library's collection of motion pictures
comprises about 86,000 reels and is in the cus-
tody of the Prints and Photographs Division in
the Reference Department. It is primarily an
archive in nature, and reference service is lim-
ited to assisting research activities. The Library
does not lend motion pictures, but some films
ina\' be copied under certain conditions; copying
requires the signing of a standard agreement con-
cerning the clearance of copyright and the copy-
and Records Service. •
GENERAL SERVICES ADMINISTRATION
The National Archives and Records Service
Sth and Pennsylvania Ave., N. W.
Washington, D. C. 20408
James E. Gibson, Special As.it. to the Archivist
of the United States for Audio-Visual Matters
Phone: 963-4275
James W. Moore, Chief. .\udio-Visual Branch
Phone: 963-6493
• The National Archixes and Records Service is
the repository for more than 50 million feet of
historical motion pictures created b\' 100 Federal
agencies and several non-government producers.
The ever-growing collection includes a wide
range of subjects coxering the period from 1896
to the present.
Films are not loaned, but max' be \iexved by
researchers, film producers or their authorized
representatixes. Duplicate negatives or masters
of films or scenes max' be purchased by indi-
viduals or producing companies subject to con-
sent of the depositing agencies and copyright
restrictions, if any.
.At its new Federal Records Center in Suitland.
Md., the National .-Vrchixes and Records Serxice
preprint materials of current motion pictures
produced by or for Federal agencies. Federal
;igeiicies xvhich, in the past, haxe relied on com-
mercial producers and laboratories to store these
materials are being encouraged to use this nexv
central facility.
A completely nexv service noxv being offered
to Federal agencies by the National .Xrchixes
and Records Service is that of a color motion
picture stock footage librarx . Recentlx- started
\xith the acquisition of a small stock footage li-
brary from one agencx', it is anticipated that it
will eventually serx'e as a central stock footage
library for most non-Defense Federal agencies,
(^olor masters of scenes in this library are axail-
able for sale to Federal agencies, indixiduals
;iiid producing companies on the s;une basis as
masters ;ind negatixes of films belonging to the
historical collections in the National Archives
ing of equivalent footage for the Library. •
84
BUSINESS SCREEN • 1967
Ektrachrome 7255 Processed . . . Ek
tachrome 7255 Processed . . . Ekta
chrome 7255 Processed . . . Ektach
rome 7255 Processed . . . Ektachrome
7255 Processed . . . Ektachrome 72
55 Processed . . . Ektachrome 7255
Processed . . . Ektachrome 7255 Pro
cessed . . . Ektachrome 7255 Process
ed . . . Ektachrome 7255 Processed
. . . Ektachrome 7255 Processed . . .
Ektachrome 72SS Processed . . . Ek
tachrome 7255 Processed . . . Ektac
hrome 7255 Processed . . . Ektachr
ome 7255 Processed . . . Ektachrom
Ektachrome ER 7257-7258 Processed
. . . Ektachrome ER 7257-7258 Proces
sed . . . Ektachrome ER 7257-7258 P
rocessed . . . Ektachrome ER 7257-7
258 Processed . . . Ektachrome ER 7
257-7258 Processed . . . Ektachrome
ER 7257-7258 Processed . . . Ektach
rome ER 7257-7258 Processed . . . E
ktachrome ER 7257-7258 Processed .
. . Ektachrome ER 7257-7258 Process
ed . . . Ektachrome ER 7257-7258 Pr
ocessed . . . Ektachrome ER 7257-72
58 Processed . . . Ektachrome ER 72
57-7258 Processed . . . Ektachrome
Ektachrome MS 7256 Processed ... E
ktachrome MS 7256 Processed . . . Ek
tachrome MS 7256 Processed . . . Ekt
achrome MS 7256 Processed . . . Ekta
chrome MS 5256 Processed . . .E
ktachrome MS 5256 Processed . . .
Ektrachrome MS 5256 Processed
. . . Ektachrome MS 5256 Proces
sed . . . Ektachrome MS 5256 Pro
cessed . . . Ektachrome MS 7256
Processed . . . Ektachrome MS 725
6 Processed . . . Ektachrome MS
7256 Processed . . . Ektachrome MS
7256 Procesesd . . . Ektachrome M
Ektachrome EF 7242 Processed . . . E.
ktachrome EF 7242 Processed . . . Ek
tachrome EO 7242 Processed . . . E
ktachrome EF 7242 Processed . . .
Ektachrome EF 7242 Processed . . . E
ktachrome EF 7242 Processed . . . Ek
tachrome EF 7242 Processed . . . Ekta
chrome EF 7242 Processed . . . Ektac
hrome EF 7242 Processed . . . E
ktachrome EF 7242 Processed . . . E
ktachrome EF 7242 Processed . . .
Ektachrome EF 7242 Processed
. . . Ektachrome EF 7242 Processe
d . . . Ektachrome EF 7242 Process
Roll after roll.
Processed correctly.
The first roll of the day . . . the last at night . . . and every roll in between.
All standard procedure at Hollywood Film Enterprises, Inc.,
home of complete PERSONALIZED 16mm Laboratory Service.
Versatility.
Speed.
Accuracy.
Courtesy.
These are the specifications of the most discriminating lab customers — H F E's.
Are they your specifications, too?
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PERSONALIZED Service! for the U?te4]^
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or Black & Wlille
H OLLYVtfOOD FILM ENTERPRISES, INC.
6060 SUNSET BOULEVARD • HOLLYWOOD, CALIFORNIA 90028 • TELEPHONE 213 464-2181
Serving film producerx since 1907 . . . the laboratory that's OLDEST in Experience and NEWEST in Equipment
17«h PRODUCTION REVIEW
•5
FOCUS ON SPORT
Uurraiice Film, "America on Skis"
to Show in Tliealers Next Autumn
t-v America on Skis, a ten-minulc
theatrical color film for the tasl-
man kodak L'ompany, produced
and directed by Dick Durrance (to
be distributed by t'araniount nc-
tures Corporation) is now in pro-
duction.
Durrance, one of America's
foremost producers of ski films, is
now on a three-month shooting
schedule that will include the ma-
jor ski areas of the United States.
The film, to be edited by Jean
Oser and written by Bob Sertz-
berg, will include location photog-
raphy in New England, the Mid-
West, the Rocky Mountains and
the West Coast. Even the subway
ski-circuit at New York's Van
Cortlandt Park will be included.
Durrance, who has been produc-
ing films for a variety of clients
since 1939, was this country's
first great international ski star.
An Olympic standout, he has pro-
duced over 20 skiing films. A
current television ski series, now
in national syndication, includes
100 programs directed and photo-
graphed by Dick Durrance.
"I've done a lot of films that
had nothing to do with skiing,"
says Durrance. "but skiing is nat-
urally a particular love of mine.
This film for Eastman Kodak will
be, we feel, the most complete
and definitive skiing film ever pro-
duced."
Eastman Kodak, whose photo-
graphic equipment will be care-
fully worked into the film's flow,
recognizes the film as an exciting
look at the tremendous growth of
skiing in America. Fully utilized
will be Durrance's ability to ski
the trails with the film's subjects
as he hand-holds the 35mm cam-
era equipment. Extreme slow mo-
tion, telephoto and traveling shots
will also be brought into play to
capture the thrill of the sport.
After completion of America
on 5A/s, Durrance will begin work
on a preview film of the multi-
million dollar resort. Snonmass
at Aspen, now under construction
in Colorado.
America on Skies, with an orig-
inal music score, will be released
bv Paramount in the Fall of 1967.
and will plav to an estimated 55
million theater-goers all over the
world. •
* * *
"Basic Sailing" Film to Help
Show Youngsters Boating Safety
r- With an ever increasing num-
ber of Americans "going down to
the sea in ships" there is a grow-
ing need for instruction in the ,
handling of sailboats.
To meet this need, Basic Sc.il-
//i,','. a new 20-minute color film,
has been sponsored by the Co-
lumbia Yacht Corp. in coopera-
tion with the American National
Red Cross, as a public service and
produced by Victor Kayfetz Pro-
ductions, of New York.
The Red Cross accepted the
offer extended by Richard Valdes,
President of Columbia Yachts, to
sponsor the film required by the
Red Cross for their stepped-up
program of training instructors to
teach youngsters the theory and
practice of sailing. The film now
completes the integrated Red Cross
instructional package of a manual
and paperback student's handbook
on Basic Sailing.
George O'Day, well-known Cor-
inthian sailor and vice-president
of Columbia, teamed with Charles
W. Russell, also a sailing enthusi-
ast, and Director of Small Craft
Safety for the Red Cross to be-
come joint technical advisers for
the safety film project. •
* * *
Firestone Sponsors 27-Minute
Film on PGA Golf Championship
• Highlights of the 50th PGA
golf championship, played at the
Firestone Country Club last sum-
mer, are featured in a new 16mni
color movie narrated by Chris
Schenkel. The 27-minute film.
PGA Golden Anniversary Cham-
pionship, presented by Firestone
Tire and Rubber Company, is
available for free-loan to com-
munity organizations, country
clubs, television stations, high
schools, colleges and resorts
through Association Films.
The film covers the golf finals
from numerous vantage points, via
mobile cameras and telephoto
lenses. You see key shots better
than those who attended the PGA.
PRODUCIBLE SCRIPTS
representing over 25 years
in actual production of
technical and special
effect films.
DESIGN ■ SCRIPTING ■ DIRECTION
Leon S. Rhodes
King Rd., Bryn Athyn. Pa. 1900*
Wilson 7-4044
ff.
BUSINESS SCREEN • 1967
PREVIEW OF A SIGHT/SOUND INNOVATION FOR EXPO 67
"The Wonder of Photography" at Expo 67
Canailian Koilak Pavilion Theatre Fealures "Cascade of (iolor"'
on Unique "Livinfj" Water Screen lor Climax of Presentation
SHIMMERING Color Pictures
will virtually spring to life
on water in the Kodak Pavilion
at Expo 67 — Canada's first
World's Fair — being held in
Montreal April 28 to October 27.
Butterflies will appear to take
flight, fish to swim, fireworks to
explode in mid-air and colorful
go-go girls to — go-go. as pic-
tures are projected on a unique
water screen composed of thou-
sands of needle-like water jets.
A Multi-Screen Color Show
It's all part of a multi-screen
eighl-mmute slide show entitled
The Wonder of Photography
which will be presented in the
100-seat pavilion theatre, less
than a two-minute walk from the
Expo Express station on lie Notre
Dame.
The "cascade of color" on the
water screen will climax the slide
program. Pictures will grow, ao-
parently out of nowhere, as ris-
ing and falling water refracts im-
ages of three color slides projected
side by side. The images on the
water will be formed by rear-
screen projection with the aid of
mirrors.
Presented in Two Segments
A conventional screen will be
used during the first portion of
the show, to be followed by the
water screen for the final three
minutes. Altogether. 12 Kodak
Carousel projectors will be used
with synchronized music narra-
tion. The program will explore the
ways in >vhich photography serves
Man and his World — the theme
of Expo 67.
In addition to the theatre, the
Kodak Pavilion will include a Pho-
A Special Expo 67 Report
''r When Canada's Expo 67
is underway, well bring
our readers the complete
details, in pictures and
text, of all that's new at
this first category World
Exhibition, supplementing
the preview pages published
several months ago. Ex-
periences at Expo 67 will
be invaluable to all who use
audiovisual techniques in
trade shows, at fairs and
I for their product displays.
to Information Centre where multi-
lingual Canadian Kodak photo
specialists will be on hand to as-
sist camera fans. A free picture-
taking guide to the grounds will
offer information and suggestions
to help visitors plan a photograph-
ic record of Expo 67.
A special exhibit area will dis-
play 24 large color transparencies
Floor plan of Canadian Kodak's 100-scat theatre at Expo 67, showing seat-
ing arrangements ami setup far both front and rear projection used in hotli
segments of "The Wonder of Photonraphtj" show designed for the Exhihi-
tion. Master control system also adds b:-lingual narration, original miis.e.
MASTER
CONTROL
PANEL
\'isitors to Canada's Expo fi" will share 'The Wonder of Pholo^rapliy"
ill a 10()-.vc«( Canadian Kodak Pavilion theatre where a tirtiud "cascade
of color" climaxes the show with water screens refracting ecloiful images.
of photographs taken across Cana-
da from a low flying helicopter.
They illustrate the country's re-
sources, modern cities, grandeur
and old-world charm. Another
series of displays will depict the
role of photography in education,
health and science, business and
communication, and in leisure-
time activities.
Pax'ilicn Has Fine Location
The one-story pavilion fronts
on an attractive mall and extends
back to a picturesque canal. It is
situated midway between the Ca-
nadian and Russian pavilions and
has 6.000 square feet of floor
space.
Kodak suggests that any camera
manufactured outside the United
States be registered with the U.S.
customs office before entering
Canada. Canadian Customs regu-
lations permit visitors to take a
reasonable amount of film into
Canada while visiting Expo 67.
Well report again on this Ko-
dak show in our Expo 67 feature.
BACKGROUND ON PROfECT
■ - A unique water projection
screen, composed of thousands of
needle-like water jets, will produce
a new dimension in images at the
Kodak Pavilion.
The "cascade of color" on the
water screen will clima.x an eight-
minute program portraying The
li'onder of Photography in the
100-seat Kodak theatre pavilion.
Mater Scretn Goes to Work
A conventional screen used dur-
ing the first portion of the pro-
gram will be replaced by the water
screen. A pair of precision-drilled
glass fibre pipes and a special sys-
tem of pumps will allow three
images from Kodak Carousel Pro-
jectors to appear suddenly before
the audience on the fine screen of
water droplets. The images are
formed by rear screen projection
with the aid of mirrors.
The complete projection system
includes a total of twelve Ktxlak
Carousel projectors — one bank
of six for front screen projection
Fulb-auloniated sight/ sound presentation — "The Wonder of Photography"
is clarified in this sketch showing how concentional screen used in the first
portion of the program is replaced by fine screen of falling water droplets
which emeriie from precision-drilled plastic pipes in the "Cascade of Color."
MAIN WATER SCREEN P1RE
INTROOUCnOM
KODAK CAROUSEL RROJECTOR
ROOP MIRROR
I7lh PROUUCIION KtVlt«
87
KODAK SHOWS "WONDER OF PHOTOGRAPHY" AT EXPO 67: i =
INTERNATIONAL AWARDS
1966:
ROME
ANKARA
TRIESTE
1965:
VICHY
VENICE
in EXHIBITION
National Gallery
of Art
WASHINGTON
1964:
VENICE
NEW YORK
1963:
VENICE
1962:
PADUA
1961:
EDINBURGH
VENICE '
1960:
VENICE
1959:
VENICE ^n«
1958:
VENICE^ '^^^
BYRON MORGAN
ASSOCIATES. INC.
(CONTINUED FROM PAGE 87)
and a second bank for rear-screen.
Each bank is linked to provide
three simultaneous images with
dissolve capability and synchro-
nized music-narration. Overall
synchronization will be provided
by punched paper tape which will
control the water screen equip-
ment and energize the synchro-
nized projectors. The dissolve con-
trols used to control the projectors
provide either a 1 '/i second lap
dissolve or for an instantaneous
change, both of which are used
throughout the presentation for
dramatic transitions and special
effects in shimmering color.
Subjects to be seen on the water
screen during its three-minute
showing will include representa-
tional art and red-clad go-go girls.
Butterflies appear to take flight,
fireworks explode in mid-air, fish
swim and great cities of the world
shimmer on the watery backdrop.
How Photography Ser\es Man
The initial front-projection por-
tion of the eight-minute theatre
program will explore the many
ways in which photography bene-
fits man in his everyday life — his
health, recreation, scientific pur-
suits and learning.
Original music underscores the
various themes of the presentation
and is accompanied by narration
in French and English. •
MAIN WATER SCREEN PIPE
KODAK CAROUSEL PROJECTORS
MOTION PICTURE
SCRIPTS &. PRODUCTION
1025 THIRTir-THlRD ST., N.W.
WASHINGTON, D. C.
(202) 333-5155
Behind-the-scenes sketch of one of the three unique tcater screen
panels uacd in the Canadian Kodak Pavilion theatre. Two Kodak
Carousel projectors, linked by external dissolve si/stcm, project images
on two surfaces of roof mirror, to fixed mirror, then to water screen.
■m A Special Report on the many unique applications of audiovisuals
at Expo 67, complete with pictures and text details on how-it-works,
will be published in these pages shortly after the Canadian show opens.
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88
BUSINESS SCREEN • 1967
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17ih PRODUCTION REVIEW
89
pelican
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new york • 292 madlson ave. • 679 067dv
hollywood • 8730 sunset blvd. • 657-2'061
Chicago • 410 n. michigan ave. • 337 8116
detroit • new center bidg.. suite 747 • 871-4200
■7
The 7th International Broadcasting Awards
HoUywoud Itailio & Trievisioii Society Honors lo TV S|>ol>
■WTlNNERS OK THi; 7th Annual
" International Broadcasting
Awards, sponsored by the Holly-
wood Radio and Television Soci-
ety, were announced to the 1,000
advertising and broadcast execu-
tives who attended these cere-
monies on March 7 at the Holly-
wood Palladium.
Grand Sweepstakes Winner for
television commercials was a three-
spot series for Best Foods' Bosco,
produced by N. Lee Lacy Associ-
ates Ltd. of Los Angeles, for
Dancer-Fitzgerald & Sample West,
Inc. J. Walter Thompson Com-
pany and Doyle Dane Bernbach,
Inc. shared honors among agencies
with three trophy winners apiece.
Three "Firsts" in Television
Doyle Dane honors were all
achieved in the television field, a
major achievement at this year's
competition. The agency had the
best aniinated commercial with
Animated .'\;pxodMQ.e.& by Pelican
Films (New^York) for Volkswag-
en of America'; it also had the best
humorous commercial with Socks.
produced by MPO Videotronics, of
New York, for the Burlington Hos-
iery Co. Another MPO production,
Parts, produced for Volkswagen of
America, waj-'ajjie third Doyle
'Dane winnet-ia.s ^S«ored in Tele-:
vision Category-'^ for live-action,
60-sefead corMfti^rcials. This cate-
[ory jjrew -inore entries than any
in the competition, empha-»
.the scope of this-award.
J^^itolter Thompson's commer-"
cial. White Dress, shared top hon-
ors in Category 2 for live-action
commercials of over 60 seconds. It
was sponsored by the American
Gas Association. The other winner
in this Category was Pilot, entered
by Young & Rubicam, Inc. of New-
York, and produced for Eastern
Airlines.
Eleven of the 20 trophy winners
were produced in New York City.
including the radio sweepstakes
winner. Four trophy winners were
produced in Los Angeles, includ-
ing the television sweepstakes win-
ner. London, Toronto, Chicago,
Denver and Boston contributed the
other trophy winners.
Foreign Entries Share Honors
The public service television
commercial trophy went to Mc-
Cann-Erickson of Canada, Ltd. for
Snon- Plow, produced for the De-
partment of Highways of Ontario
The Canadian winner was one of
two foreign entries to carry off
honors. The other winner was in
television category 3, live-action,
under 60 seconds, and was given
the London Press Exchange, Ltd..
London. England, for Sluntman
produced for Miles Laboratories.
Ltd.
John Urie & Associates, of Los
Angeles was another notable win-
ner and received top honors in
television category 6 for "ID's, 10
seconds or under" for a spot creat-
ed for Ice Capades, Inc.
Sherman J. McQueen. Foote,
Cone & Belding, is president of the
Hollywood Radio and Television
Society which sponsored the
awards; Jackie Cooper, Screen
^ems' executive, was general chair-
ifean of this year's program. The
wiffiets were selected from a rec-
,Qrd,3.i012 entries, of which 1.867
>■ were: television commercials and
1;14^ were radio spots.
'^ Comsat Exec "Man of the Year"
James McCormack. chairman of
the board of the Communications
Satellite Corporation, was named
IBA's "Man of the Year" in inter-
national communications. Mr. Mc-
Cormack presented the sweep-
■^takes awards; other citations were
made b^ Hollywood stars. •
^■* * *
BUYERS READ BUSINESS SCREE'
4241 Normal Ave. Hollywood 29,Callf. No.3-9331
90
BUSINESS SCREEN • 1967
For filmstrip and slide photography...
only OXBERRX "complete package
filmaker stands offer these quality
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• Automatic Focus to 1:1 m,
• Focusing independent of sizing
• Camera handles both single and
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Artwork always remains j
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• Photographs art work from
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• Remote control reticle
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• Master control console with printed
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^}^*J
Model 5327-00 Filmstnp/ Slide Camera
Independent motor controlled shutter
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nim • 100 fool daylight load. Receives
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posure with manual timer control • Reg-
istration accuracy — 003 (BH Pcrf)
Master Control Console
A] Light control-high-low B) Shutter inter-
lock and time exposure controls C) Reset-
table frame counter D) Electric zoom
control E) Viewfinder projection control
F) Automatic timer with Strobe outlet (ac-
cessory) G) Prcdolcrmlned counter
facressoryt
FOR ANIMATION
OXBERRY Model :i32t]-00
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OXBERRY
f7F7Y OORRORATION
25-15 50TH STREET, WOODSIDE, N. Y. 11377
SALtS AND SERVICE OFFICES
CALIFORNIA: lOIS CHESTNUT STREET. BURBANK
ENGLAND: 6970 DEAN STREET. LONDON. W 1
BERKEY
A BERKEY PHOTO COMPANY
PHOTO
17(h l'ROI)l( HON RKVIKU
91
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Just to Try Our New AUTOMATIC ^
GUILLOTINE
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Q. How strong is a GUILLOTINE splice?
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These are facts vihich you can easily prove by
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Cable Address: CINEQUIP Telex: 1-25497
Branches in: Hialeah. Fla /Washington, D.C./Atlanta/New Orleans/Cleveland
c.
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^frB/CECo
Medical Film.s Set a Record
1 4,061 Me.liial & Health Films Vtere
Dislribiiled in 1966 by AMA Library
¥ TsE Oh Medical and Health Films b>
*-^ physicians, hospitals, medical schools and
other professional groups continues to grow. A
total of 14.064 motion picture print shipments
was reported for 1966 by the American Medi-
cal Association's Film Library. The number of
such bookings was the greatest ever recorded
by this service organization and represented a
21 per cent increase over the previous year.
Total bookings have shown constant growth
each year since 1955 when 3,007 were re-
corded, according to an analysis prepared b\
Ralph Creer. director of the AMA Section on
Medical Motion Pictures and Television.
A major portion of this increase was attrib-
uted to the addition of films formerly distrib-
uted by the Association of American Medical
Colleges and the American College of Obstetri-
cians and Gynecologists. Further analyzing the
1966 totals. Creer noted that the largest single
users of films from the AMA library were
civilian hospitals and schools of nursing.
Every U. S. medical school except two and
10 medical institutions abroad used the services
of the AMA Film Library during the past year.
Paramedical schools were also increasingly
heavy users, accounting for over 10 per cent
of the total bookings. The library now has
2,269 prints of -:89 film titles. This total in-
cludes 124 health films which can be used by
physician invited to address lay groups.
A new and revised edition of "Medical and
Surgical Motion Pictures.'' the American Medi-
cal Association's catalog of selected medical
and health films, was also published at year-
end. More than 1 .000 new film titles have been
added to this new edition of the catalog, bring-
ing the total title listings to more than 4,000.
10-year growth in use of medical and health films
from the Americati Medical Association's library
is topped by '66 record of 14.064 film shipments.
MESKM* HEmCM. ASS0OA1KM
nUI UBRARr BOOKINGS
■•>• II
ItillHIit
NSJ NSB t»» WC 19*1 TM2 1963 Nt4 NftS i'W
92
BUSINESS SCREEN • 1967
17lh Annual Plxxludion IicaIcw
ANNUAL GUIDE TO FILM WRITERS
ARMINGTON & MEISTER
220 East 54th St., New Vorfc. N.V. 10022
Phone: (212) MU 8-3909
Date of Organization: 1960
H. F. Aniiingtoii. Writer-Director
1. W. Mcister. Induslriol P. R. Cimyiillant
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictlhes: XtitrilioiwI Tluraptj — Some
New Perspectives (Sturgis-Grant Productions,
Inc./E. R. Squibb & Sons); The itinulc Saved
(U.S. .\rmy Board of .\viation .Accident Re-
search); Helicopter Instrument Flying, Parts I
& //; Tactical Formation Flying (U.S. Army
Aviation School); On-Carriage Fire Control
Equipment (U.S. Army School of Artillery).
JOHN C. BANCROFT
3S55 .N. Sheridan Rd.. Chicago, III. 60626
Phone: (312) ARdmore 1-7747
RECENT SCRIPTS. PRODUCERS AND SPONSORS
Motion Pictires: Gems for Induslry; Ttic Dif-
ference is PDQ (Pilot Productions Superior Steel
Castings Co.); Mixed Blessing (Pilot Produc-
tions .Siikrcte); The Greater Harvesi (Reid H.
Ray/Pioneer Com); Electric Shovels (Reid H.
Ray for Hamischfeger Corp.); Big Acre Han-
dling, and Guardians of Profit (direct for .Allis-
Chahners); Crossbar Selector Switch (Pilot Pro-
ductions for Cherry Electric Co. ) ; Packaging
Equipment films (for Container Corp. of .Ameri-
ca). Slmiehlms: Reid H. Ray (3 films for Bank
Public Relations & Marketing .Assoc); Whitlock
Co.) Dancer-Fitzgerald-Saniple ( Frigidaire); In-
terlock Productions (.AT&T, U.ARCO— plus sales
meeting material ) ; Pilot Productions ( Aqua-
Ser\'. Illinois Tool Works, Dearborn Chemical.
Business Methods Institute, jennison-Wright,
Lester B. Knight, DuBois Chemical (3); Doug-
las Film Industries ( Sara Lee, Ekco. )
SHERMAN BECK
207 East 43rd St., New York. N.Y. 1 00 1 7
Phone: (212) Oxford 7-14.59
Date of Organization: 1947
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pktihes: Brand Impact ( Depicto Films
Corp.; \icks Chemical Co.); Signals (Drew
Lawrence Productions. Inc. for .American Cancer
SocietN ) ; Moments of Decision ( Gerald Produc-
tions for the U.S. .Army); Moments in U'fl.s/iing-
ton (Marathon Intem;itioniil for U.S. Informa-
tion Agency); To Please the Lad'es (WCD for
Continental C^an Co. ) ; Good and Careful ( De-
picto Films Corp. for U.S. Rubber Co.)
LESTER S. BECKER
II Cob Drive. Westport, C:onn.
Phone: (203) 226-0300
Lester Becker. Writer-Director
WILLIAM BERNAl
203 Clen Ave.. Sea Cliff. L.I., N.Y. 11.579
Phone: (516) OR 6-1664
Date of Organization: 1946
William BiTii.il. Wrili r-Prodin i r
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion PicrvBt-s: Discover Hawaii. Aloha. D«-
coter America (Reid H. Ray United .Air Lines);
A/flf»'.v Reach (N.AS.A Electronics Research Cen-
ter); The World of Si,;»cr/8 (Elektra films for
WILLIAM BERNAL: CONTINUED
Eastman Kodak Co.); .VASA Segment/ IBM
Corp. Presentation (Ted .Mills, Inc. for IB.NI
Corp.); Treasiires of the Earth (Film Enterprises
for Dept. of Interior); Keep it Current! (N'isual-
scope for American Cancer Society).
*
SPENCER BOSTWICK'S PLANFILM, INC.
3212 "O • Street, N.W., Washington, D.C.
20007
Phone: (202) 337-2181
Date of Organization: 1958
Spencer Bostwick, Owner— Head, Script
Production and Storyboard Services
Susan Elizabeth Johnson, Editorial Assistant
RICHARD W. BRUNER
777 Third Ave., New York, N.Y. 10022
Phone: (212) 6SS-2019
197 Bradley Ave., Bcrgenfield. N.J. 07621
Phone: (201) DU .5-3751
Date of Organization: 1963
RECENT SCRIPTS. PRODUCERS AND SPONSORS
.Motion PK:TrnEs; Oxygen Therapy (Union
C:arl)ide); Growing Slarkets Growing Men
(I.B..\I.); The Evolution of a Management In-
formation System (I.B.M.); Reh.xed and Re-
freshed (Heublein); Slidefilm: Crescendo
(National Council of Churches); Vour School
Board ( New Jersey Federation of District School
Boards). Indisthi.^l Shows: Kodasehool '67,
P.C.I. Sales Meeting, Sew Products (Eastman
Kodak); Research and Development (St. Regis
Paper).
JACK BURNEY
353 Sacramento St.. San Francisco, Calif.
94111
Phone: (415) 981-5197
Date of Organization ; 19.59
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictihks; ]rl Cargo— J.\L Style ( .Auilio-
\'isual Consultants Japan .Air Lines); A Taste of
Sunshine (\'ista Productions, Inc. California
Pnme Board); Oi>eration Freeze ( .Audio\'isu;d
Consultants' Watsonville Frozen Food Co.); Tin
Fledglings ( I'.AL Training Film Dept. United
Air Lines); Comparative Blood Flote Studies in
Prosthetic Heart Valves (Dick Ham Productions
Cutter Lalx)ratories); Weapon Effeils Display
(LRL Film Unit L;iwrence R;uliation Labora-
tory); Rivers of Gold (Stanley Hall Marvin
Becker Films Nevada Irrigation District); The
Guild Program (.Audio A'isual ('onsultants Oliver
Tire & Rubber Cu. ) : Time for a Change ( Dick
Himi Productions Bull Sled Products. Inc.); The
Computer That Learned How to Read { Bill
Stokes .Associ;»tes Recognition Equipment Inc.);
Scorpion (Mar\in Becker Films ' Broadwa> Ware-
house Corp.); Defense Communication Satell'te
( Films for Industry for Philco Corp. ) ; The
llydro-Vent Story (Mar\'in Becker 'Pacific Dis-
■5!^ The "star" over a writer's listing in these
pages denotes advertising text for additional
reference elsewhere in this Pnxluclion Review.
JACK BURNEY: CONTINUED
tributors Inc.); Out of the Past; Homeless Sear
a Thousand Homes; Duel for Downtown (Jamor
Productions/ San .Antonio Urban Renewal Agen-
cy; Consultants Tri-Valley Growers .Assn.);
Flight 66 (.Audio \'i.sual). Slidefilms: Tomato-
ness (.Audio \'isual Con.sidtants/Bolsford, Con-
stantine & McCarthy Inc. for |apan .Air Lines);
7"/ir Guaranteed Tomorrow (Wyatt .Adv. Inc./
C;P.\I Life Insurance Co.). Sales Meetings:
Prospecting ( Ford Motor Co. for Ford .Authorized
Leasing System Dealer Convention); The Race
for Sales (Shelby .American Inc.). Exhibtt
SoiNDTB,\CKs: Bi'osatellite. Gravity Welk in
Space (Films for Industry/ NAS.A, Ames Re-
search Center).
COE-PEACOCK, INC.
Governors House, 8400 Wisconsin .Ave.,
Washington 14. D.C.
Phone: (301 » 656-5240
Date of Organization: 1961
Lowry N. Coe. jr.. Partner
(Jifford L. Pf;icock, Partnt r
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictibes: Pageant of Promise (GM Pho-
tographic/Chevrolet and E.istman Kodak);
Movin I'p to Derby Downs- (GM Photo/Chev-
rolet); Man in Command; Wings for the Fleet;
Weaponiers of the Deep (U. S. Navy); Ireland
on the Cio ( .NLittco .Associates/ Paramount Pic-
tures); 1966 Buick Open Golf Tournament;
Water Ski With Buick (GM Photo/ Buick ) ;
Pathway to Profit (Industrial Systems Div.,
Aerojet-General Corp.); Sick Call: Infectious
Di.wases; Sick Call: .\bdominal Disorders (U.S.
Navy Bureau of Medicine & Surgen.); \ursing
in a Coronary Care I'nit (U. S. Public Health
Service); .\'.M-2I Helicopter .\rmament Sub Sys-
tem (.Aberdeen Proxing Ground); \uclear Pro-
ptd.sion (N.AS.A); Pacific .\dvenlure (Mattco
As.sociates/ Eastman Kodak Co.); Firebird (GM
Photo/Pontiac); Destination Vietnam (U. S.
Coast Guard ) ; Rmd to Everywhere (Produc-
tion .Associates for National .Asphalt Paving
.Assn.); Voyage from Tahiti (Mattco .Associates/
Paramount Pictures); Sew Era for Lord.iiown
(GM Photo Fisher Bodv). Filmstbips: Title I—
Off and Running (Charlie Papa Productions/ U.S.
Office of Education).
DEAN COFFIN & ASSOCIATES
7261 Holl.™ood Blvd., Hollywood. Calif.
90046
Phone: (213) S76-S979
D:ite of Organization: October. 1965
Dean f'offin. Executive Associate
W. D. Coffin, .\ssoeiate
RoImtI .a. Thorn. Midwest .\.K.soclate
B:irl)ara Whitney. Office Manager
RECENT SCRIPTS. PRODUCERS AND SPONSORS
Motion Putiius: ( hn sIit Corp. (HolKwood
Animators); Clorox Compan\ (Parthenon Pro-
ductions), Hix-son, Jorgensen .Ageiuy-Richfield
(The Petersen Co.); American Bar .Association
' Theatrical Production ) .
COFFIN CHRISTENSEN
(Formerly James L. Coffin)
1506 17lh East, Seattle, Washington 9SI02
Phone: (206) EA 5-27S2
Date of Organization: Febniarv'. 1965
17lh PROniCTION RFVIEW
93
ANNUAL GUIDE TO FILM WRITERS:
•■ COFFIN/CHRISTENSEN:
James L. Coffin, Pwdiirtion Dcagner
i)a\iil G. Christeiiscn, Writer. Dirrctor
RECENT SCRIPTS. PRODUCERS AND SPONSORS
Motion PiCTiuts: Sets, i'uion anil Intersection:
AiUlilion and Siil)traclion; Miilliiilication and Di-
vision ( Matheinatkal Association of America,
supported by the National Science Foundation).
ANi.\i.\Tif:D Se<jvkn'c:ks: for Scrappy; Xiinjcrical
Control: Rain kepcllcnt (The Hoeing Compan\ ) :
Electric Xorthuest { Ia\ Knlp Film Productions
Pud get Power); Sets: Part 1 and 2 {Rarig's Inc.
Mathematical As.sn. of .America). T\' Commeh-
ciALS: for Ernest Hardware (Botsford, Constan-
tine and .\IcCart\ .Adytg. ).
LEE DAVIS
313 NorHood Lane, Woodbridge. \'a. 22191
Phone; (703) 494-4912
Date of Organization: 1965
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion- Pictures; The Golden Went and Com-
pamj'x Coming (U.S. Travel Service): Electronic
Scanning Radar — ESR (Sperry Gyroscope);
lloic Airplane: Fhj: The Inxpector.'i; Plane Sense:
(Feder;il .\viation .\gency): The Don't Giva
Danin.^ (Standard Steel Div.. Baldwin. Lima
Hamilton); The Monetj Maker (.\irbonie Prod-
ucts, Inc.); Painting Aboard Ship: Strains, Sprains
and Dislocation.': (U.S. Xav\ ) ; Phantoms of Phan
Rang: Operalion Para-Cote and Buildup in South-
east .Asiti (U.S.A.F. ); Face of Brotherhood (In-
ternational Brotherhood of Electrical Workers ) ;
The Guardians ( Societ\- for the Prevention of
Cruelt\ to .Animals); Surface to Air .Mi.v.si/c De-
velopment (RCA); To Care Enough: Tempera-
ture, Puhc & Respiration: Bed and Bedside Unit:
Patient's Food Xeeds and Bathing the Patient
(PRN Films); The Adcerti.wtg Que.^ion: Vari-
atiom oti a Theme; The Calendar Game; Tlie
Follow-up (Small Business .Administration).
TED DE ALBERICH
14 Yarmouth Rd., Chatham, New Jersey 0792S
Phone: (201) 63.5-S67S
Ted dc .Alberich, Writer-Director
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motio.v Pictltbes: Operation of the ANGSQ
76: Survival; Special Forces Destructive Tech-
niquex; Special Forces Air Operation.^, Drop
Zones; Special Forces Air Operations, Landing
Zones; Psychological Operations. Troop Units &
Em])loymcnt; Psychological Operations in Un-
conventional Warfare; XM 16 Aircraft Weapons
Sy.<item; XM 21 Aircraft Weapons Sy.stem; Ve-
hicle. Operations— Weather Extremes— Part I—
Arctic: Vehicle Operation.^— Weather Extremes,
Part II-Desert & Tropical (U. S. Army). Slide
Presentations: Federal Paperboard Sales pre-
sentation (Williams & London): Sales training
program (Beth Israel Cemeten,- .Association).
EDITORIAL SERVICES, INC.
1276 West Third Street. Cleveland. Ohio
44113
Phone: (216) TOwer 1-4577
Date of Incorporation: 1952
William D. Ellis, President
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictl-hes: Clo.\e-Up: .Mr Force Doctor
(U. S. .A. F.); Special Pcrfornuinee ( .Mode- .Art
Pictures, Inc. for Bethlehem Steel Co. ) ; Adven-
ture: Greater Cleveland (United .Appeal of
Greater Cleveland).
"Late" listings will appear in an early Supplement.
94
JANE FITZ-RANDOIPH
1845 Bluebell Ave., Boulder, Colorado S0302
Ph<me: 422-4436
D.ite of Organiziition: 1959
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Filmstbif: .a Home is Belonging to Someone
(The Boulder County Humane Society, Boulder,
Colorado ) .
DON FRIFIELD
53 West 42nd St., New York, N.Y. 10036
Phone: (212) .56,5-,5230
Don Frifield, Writer-Director
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictlties: Logic and the Way Things
.\re; The Field Engineering Story (I. B. M.);
Puerto Rico Means Bu.sincss! (Contact Market-
ing/Commonwealth of Puerto Rico); The Xatu-
ral Look of Action (Contact Marketing/ Chese-
brough-Ponds); The Beginning of the Rainbow
(Triumph Productions/ N. Y. Philanthropic
League); Mixed Steel (Mode-Art Pictures/ Beth-
lehem Steel): Wiiig.s to Hawaii (Film .Authors/
Pan American .Airways); Poised for Action (Con-
tact Marketing/ Prudential Insurance Co.);
Something's Happening! (Spectrum Associates/
Coty): A Destiny Upon The Waters: The Xew
Xation; Profile of a Sea Power; Traditions Old.
Traditions Xew; The Sea is a Special Place (U.S.
Nav\); The Hard Work of Freedom (Y.B. & W.
Advertising Institute of Rural Reconstniction) :
The Imperfect Society: The Xew Federalism.
The Total Environtnent (WETA/ National Edu-
cational Television). Slidefilms: for T. W. A.,
I. B. M.. Pepsi-Cola, Coty.
DWINELL GRANT
Solebur>', Bucks County, Pennsylvania 18963
Phone: (215) 297-5204
Date of Organization: 1955
Dwinell Grant, Science Writer & Animation
Designer
THOM HOOK ASSOCIATES
Ferry Farms, N,A,P.O., Annapolis, .Md. 21402
Phone: (301) 757-1S06
Date of Organization: 1965
Thorn Hook, Writer-Pholographcr-Editor
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictcres: Highlights of R k D (Marine
Engineering Laborator\) Staff Report: Father's
Day Air Show (.Aqualand, Newburg, Md,);
Frederick .\ir Races (UPI); Down the Potomac
(Ranger Hal-Lee Shephard Show (WTOP-T\'):
Rick & Coco Show (W.MAL-TV'), Capt. Lee
Show (WTTG-T\').
CHARLES E. HUSTON
7337 Beechwood Drive, Mentor. Ohio 44060
Phone: (216) 2.5.5-31S9
Date of Organization: 1961
Charles E. Huston. Writer-Scripts and Lyrics
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictches; Sotncthing Special (Wilding
Goodyear Tire & Rubber Co.); The Set of Dif-
ferences, Set of Rational Xumbers ( Educational
Research Council of Greater Cleveland); White
Betters The Best-By Test (Cinecraft 'White
Motor Co.); Why Politics? Government-Business
Relations; How to Wage a Political Campaign,
Getting into Local Politics, Our Two-Parttj System
(Republic Steel Corp.). Slidefilms: The Gath-
ering Storm. Push Button Paper Cutting, Faster
Makeready-llighrr Productivity (John .Avel'Har-
ris-Seybold); What Do You Do With a Delin-
quent? (Cinecraft/ Cleveland Welfare Federa-
tion); Stainless Steel Passenger Shelters (Repub-
CHARLES E. HUSTON:
lie Steel); On the Prowl with the Tiger (Wild-
ing/Baker Division, Otis Elevator Co. Sales
Meetings: Executive speeches. Regional Whole-
sale Dealer Conferences; Skits and l\Tics. District
Managers' Conference (Good\ear Tire & Rubber
Co.).
PAUL W. JENSEN
115 South Benton St., Palatine, 111.
Phone: (312) 358-1137
Date of Organization: 1963
Paul W. Jensen. Writer
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures; Table Talk (Burt Munk &
Co./Sealy); Xew Life for Old Schools— An In-
terim Report (Pilot Productions/ Research Council
of the Great Cities Program for School Improve-
ment); The Difference Is You (Household Fin-
ance Corp.); Make the Best of It; One for the
Money; Material Handling Beyond Words; The
Trouble with Speed; World of Difference (Inter-
national Harvester). Slidefilms: Friend of the
Family (Film Motivators/ Delu.\e Check
Printers); The Business of Profit (Burt Munk &
Co. .American Research Merchandising Insti-
tute) ; A Career that Counts (Pilot Productions/
Victor Comptometer Corp.).
PHILIP KALFUS
1323 51st Street, Brookh-n, N.Y. 11219
Phone: (202) GEdney 3-1075
ALEXANDER KLEIN
521 West 112th St.. New Y'ork, N.Y. 10025
Phone: (212) .AC 2-7634
Alexander Klein & Staff, Writers
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictibes and Shows: for Metropolitan
Life Insurance, Johnson & Johnson, RCA, Para-
mount Pictures, Screen Gems, Columbia Pictures,
General Telephone Co., Texaco, Coca-Cola, B. F.
Goodrich. A'olswagen, IG.A Stores, Bo\s Club of
.America, Greater New York Fund, du Pont.
DAN KLUGHERZ
4S -Arrandale .Avenue, Great Neck. New York
Phone: (516) HUnter 2-5737
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictlkes: Modern W(mwn: The Uneasy
Life: The Difference Between Us; Marked for
Fa^.lure (National Education Tele\Tsion); Canada
in Crisis; Room Down Under (National Educa-
tional Television and \\'estinghouse Broadcast-
ing Co. ) .
ED KNOWLTON
Box 368, Charlton City, Massachusetts 0150S
Phone: (617) 24S-5886
Date of Organization: 1963
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Going Places (.Audio Produc-
tions lohn Hancock Mutual Life Insurance Co.);
Credit-Power for Commerce (.Audio Productions'
Dun & Bradstreet. Inc.); Harvester of the Sea
( Ba\ State Film Productions Maine Dept. of Sea
& Shore Fisheries) : Xature's Palette (Morse .Allen.
Inc.): The Touch of Diamonds (Bay State Film
Productions Norton Company).
WAYNE A. LANGSTON
2266 Howell Mill Rd., N.^\ ,. Atlanta. Ga
30318
Phone: (404) 3.55-2422
Wayne A, Langston, Writer-Director
Extra copies of this 17th Annual on request while
supplies last. Enclose S2.00 with \our order.
BUSINESS SCREEN
1967
Mrmisf
AEGIS PRODUCTIONS, INC.
381 PARK AVENUE SOUTH • NEW \ORK • NEW YORK 10016
Tor a Fresh Approttcb
to hidustritil & Scientific Fihiis—
Contact: Sid Milstcin, President
Phone: (212) MU 4-7450
17lh I'RODl ( I ION HI \ IIU
95
Round Peg
in a Round Hole
We fhink script writing is fine to start with-
That's the stort of fine script writing.
Spencer Bostwick's
Plonfilm, Inc.
3212 O St., N.W., Washington, D. C.
Phone: 202/337-2181
YOU NEED THESE 2 BOOKS
by JOSEPH V. MASCELLI, A.S.C.
American Cinematographer Manual
Revised, enlarged new edition. Over 600 pages
of concise, informative shooting data in a format
designed for everyday usage. . $12.50 postpaid
The Five C's of Cinematography
Here is the first practical fullyiilustrated bock
showing how to adapt proven Hollywood produc-
tion methods to limited budget pictures.
. $12.50 postpaid
Send for free Brochure
California buyers please add 4°;, tax. Foreign buyers
pay by International Money Order. Remittance must
accompany single book orders.
CINE/GRAFIC PUBLICATIONS
P.O.
Box 430.
Dept.
B •
Hollywood, Ca
if. 90028
BUYERS
REFER
TO
BUSINESS
SCREEN
AS TO CARL PUGH
ASK FOR "WHERE
THE MONEY IS"...
"JES"..."THE MORE
THE MERRIER"... AND
FUTURE NOVELS
BY CARL SELWYN
G U IDE TO WRITERS
PAUL A. LITECKY
417 MaplewoocI ,\veiiue, Springfield, Pa.
19064
Phone: (215) ,543-7336
Date of Organization: November, 1966
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictihes: Milk and llic Multihiilis (Cal-
vin-De Frenes Corp./ the Commonwealth of
Pennsylvania); 1967 CMM Show (Aimcee
Wholesale Corp., New York).
SUMNER J. LYON
518— 8th Street. Wilniette, Illinois 60091
Phone: (312) ALpine 6-1.526
Date of Organiz;ition: 1961
Summer J. Lyon, Film Writer-Consiiltaiit
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: A Meeting to Remember
(Vogue Films/ Renault); That the People Shall
Knoic (Telecine Film Studios Sigma Delta Chi,
lournalistic Sodetv); War on Pocerttj (Ushijima
Films, C.C.V.O.);' Satellite Orbit Calculation
(United States Air Force). SLroEFiLM: The
Foundation (Ushijima Films/A.B.C).
JOHN K. MACKENZIE
957 Park Ave.. New York, N.Y. 10028
Phone: (212) RE 7-4091
Date of Organization: 19.58
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictvbes: for .AT&T, American Bankers
Association, International Paper, National Cystic
Fibrosis Research Foundation, American Sugar
Company, Axerst Laboratories, American Chem-
'cal Society, Screen Gems (The Naked City),
Canadian Broadcasting Corp.
DOUGLAS C. McMULLEN - Script Services
16 Kellogg Drive. Wilton. Conn. 06897
Phone: (203) 762-3145
Date of Organization: 1960
Douglas C. McMullen, Writer
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Vail New Power for the
Peneil and Cutting Pattern Costs with Computer
Cut Patterns (F. Kolarek Productions IBM);
The Medical Information System; Produceabilityl
The Extra Dimension; Railroads Go-On-Line For
Profit (IB.M); The Expanding Frontiers of Tech-
nology (Audio Productions/ Babcock & Wilcox);
Get in the Swim and The White House-Ati Amer-
ican Heritage (Universal Pictures' newsreel);
How're You Doing? (APC/the U. S. Amiv).
Meeting Procr-\ms: A View From The Other
Side (IBM World Trade 1007<- Club); Section
of Sales Meeting for the Scott Paper Co. (Pro-
ductions Associates).
OSMOND MOLARSKY
P.O. Box 6, Sacramento. California
Phone: (916) 922-6.563
Date of Organization: 1946
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: More Than Meets the Eye
(National Park Services ); Videotape: Gold Was
M'here You Found It ( Winner Readers Digest
Foundation A\vaid/K\1E, Sacramento); The
Communists (Eight programs about Communism,
for Sacramento Vallev Instructional Tele\ision.
■^ The "star" over a writer's listing in these
pages denotes advertising text for additional
reference elsewhere in this Production Review.
BRUCE MOODY
372 Central Park West, New York, N.Y. 10025
Phone: (212) UN 5-.5278
Date of Organization: 1961
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Weajwus of the Infantry;
Nike Hercules Missile Parts II & III; other classi-
fied (.Army Pictorial Center); A/-21 Expedition-
ary Aircraft Recovery System; (Fordel Films/
Naval Photographic Center). Slidefilms: Atireo
SS Potentiated Chick Starter Program; A Closer
Look at an Old Problem (Fordel Films/ Cyana-
mid International).
LAWRENCE MOLLOT
71 West 23rd Street, New York. N.Y. 10010
Phone: (212) YU 9-17.50
Lawrence Mollot, Writer-Director
Ceceille Lester. Associate
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Espionage Warfare; The Man
for the Aerospace Team (U. S. Air Force);
Minuteman and You; The Ground Electronics
System for Minuteman 1.33B; The AN/MPQ-32
Counter Battery Radar System (Sylvania Elec-
tronic Systems); Teamwork Pays Dividends;
Sykania and Minuteman (Sylvania Electric Pro-
ducts, Inc.); Discovery (Tennessee Valley .Auth-
ority); Communication Tools for Management
(McLaughlin Research Corp.).
BYRON MORGAN ASSOCIATES, INC.
1025-33rd St., N.W. Washington, D.C. 20007
Phone: (202) 333-5155
Date of Organization: 1961-Inc.: 1965
Associated with: Gotham Rhodes Ltd.. at Co-
lumbia Pictures Corp., 438 Cower St., Holly-
wood. California; Biofilms, Easton, Maryland
B\ ron Morgan, Writer
Ton\- Lazzarino, Writer
Pat 'Morgan, Research Writer, Film Research
RECENT SCRIPTS, PRODUCERS AND SPONSORS
.Motion Pictu-bes: The Present is Prologue
(Seriei; of 4. National Educational Association/
NASSP): HighUghts of 1966 (Sun Dial Films'
National .Aero. & Space .Administration); Recog-
nition of F4B/C; Mineswceping Personnel Safety
(U. S. Navy); Georgetotcn University (George-
town Universitv); Final Guns (Feature, John
Eisenhower, Tech .Adviser. Columbia Pictures
Corp.).
EDWARD R. MURKIAND, Writer
27 Bank Street, Box 38, New Milford, Conn.
06776
Phones: (203) EL 4-3301' 5660
Date of Organization : 1 962
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Total Production Capability
(Eclipse-Pioneer Div. of Bendix Corp.); Busi-
ness Planning Tools in Action; The Close (Con-
necticut General Life Insurance Co.); The 24
Hours of LcMans (Film Enterprises/ IBM World
Trade Corp.); Corrasioii Control of Underground
Steel; The Handtrap Test {MM Farrell Produc-
tions, Inc. for U.S. Steel; .Ally Day in the Week!;
The Particle of Difference; Safer for Cotton
(Matt Farrell Productions. Inc. /Hercules. Inc.);
The Inside Story (Matt Farrell Productions, Inc.'
P. R. Mallor\- Corp.); Report on '66 (Matt Fai-
rell Productions, Inc. Burlington Industries).
Meetings: J. P. Stevens; Fieldcrest; Fleischman;
Ballantine; -American Airlines ( Michael John .As-
sociates); Tb.^imng Courses; Control Desk Man-
agement (Michael John .A.ssociates .AMF Bowl-
ing Marketing Institute).
Reference data which accompanies these listings
provides the bu\cr w ith assurance of experience.
9C
BUSINESS SCREEN • 1967
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Image shown as actually projected by MARC-300
Meet the projection lamp that's brighter than all outdoors.
(Now imagine its brilliance indoors)
The amazing G-E MARC-300
The new G-E MARC-300 makes it possible to
show 16 mm movies anywhere there's an
electric outlet. It's a tiny dichroic 300-watt
pre-focused quartz arc lamp designed for
new compact, portable projectors that any-
one can operate. Yet it produces as much
as 4 times the screen brightness of the
most powerful incandescent lamps. Pic-
tures look sharper, colors brighter,
whiteswhiter, even in well-lighted con-
ference rooms and offices. And that's
a real advantage for you. By leav-
ing the lights on you can give sup-
plementary visual presentations,
and you make it easy for your audience to take
accurate notes. Once you have a projector
I equipped with MARC-300 you can forget
about space consuming projection booth
equipment. It has power enough to fill big
_ screens in all but the largest of auditoriums.
K Look at MARC-300, an exclusive develop-
• ment of G.E. You'll find it in these new
15mm projectors: Bell & Howell 566,
Graflex 940, and Kalart/ Victor 70-MC3.
GENERAL^ELECTRIC
Neld Park. Cleveland, Odio 44112
ANNUAL GUIDE TO FILM WRITERS:
*
EDOIE O'BRIEN - THE WRITER
67 Old Higlnvay, \\ ilton. Conn.
Phone: (203) 762-8-100
Date of Oi-j;anizati()ii: 1960
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Dclcvrama Tuo- rictiMirania
The Mark of Excellence: You Hate to he a Saint
to Do Thk: A.C.E.; Aim for Perfection; Sales-
tnanship: Art of Scieiiee?; Ralph Mark Retirc-
vient film (GM Photographic for CM sponsors)-
Corporate Film Script (General Foods); pilot
Films Ski with Stein (Video Artist).
EARL PEIRCE, Scripts
Blue Mountain Farm, Blairstown, N'.J. 07825
Phone: (201) 362-6087
Date of Organization: 1945
Earl Peirce, Writer-Director
Services: Scripts and stor\ boards; direction aiid
editorial coordination.
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion- Pictibes: Ili/pertcnsion: Challenge of
Diagnosis (American Heart Assn.); Riot Control
Agents; Role of the Veterinarian ( U. S. Dept. of
Agricnlture): Cryosurgery in the Oral Cavity
(\eterans Administration); Civil Defense at Port
Facilities (Maritime Administration); Seapower-
UnUas V (U. S. \avv); Logistics: Vietnam Re-
port II; The I in Infantry; Interior Guard Duty-
Riot Control Munitions; Military Police in the
FiM Army IV. S. Army). Other classified films.
GILBERT R. PETERS, JR.
2909 Perrysville Ave., Pittsburgh, Pa. 15214
Phone: (412) 322-3993
Dateof Org;mization: 1965
Gilbert Peters. Writer-Director
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Color in Concrete (Res. Div
of Pittsburgh Plate Gla.ss Co.); The Short Way
^fome (Montefiore Hospital. Pittsburgh)-
Wrought Iron, The Modern Metal (A. M. Byers
Company). (All the above produced bv William
Matthews Co.). Basic Geometry (Mode- Art
Pictures/ Pittsburgh Board of Education).
STAN PHILLIPS
1060 Bannock St., Denver, Colo. 80204
Phone: (303) 534-6494
Date of Organization: 1962
Stanley C. Phillips. Writcr-Con.mltant
RECENT SCRIPTS, PRODUCERS AND SPONSORS
MoTio.N- PicTLBEs: The Home Health Aide
(Barbre Productions/Colorado State Dept of
Public Health); Rails to Go (Barbre Productions/
CF&I Steel Corp. ) ; Glen Canyon ( National Park
Service). Filmstbips: Municipal Investment
Trust Fund (Audio-Visual S> stems, Inc /
.M. I. T. F.); Ma.Hermatic I: The Idea Machine
(.Audio- Visual System, Inc./Elco Optisonics
Corp.); The Aerosol Spray Method of Signmak-
ing (Audio-Visual Systems, Inc./Signmakers
Inc.); Cessna 1.50 Demonstration (A\" Aviation
Ground School Co.). TV Commercials: for
American Lamb Council (Frve-Sills & Bridges
Inc.); Chevron Oil Co. (White & Shuford Ad-
vertising); Ranch House Mixes (Forrest G. .Mever
Advtg.); Hathaway for Governor ( Kostka-Brooks
& Associates, Inc.); Romer for U. S. Senate (Eby-
Everson, Inc.).
HENRY R. POSTER & ASSOCIATES
South Farm Road, Port Washington, N.V.
110.50
Phone: (516) PO 7-1310
Date of Organization: 1961
Henry R. Poster, W'riter, Director
lo\ce Ke\s Poster, R. N., Research
RECENT SCRIPTS, PRODUCERS AND SPONSORS
.Motion Pictures: yew Grounds for Recreation;
This is Chcmstrand; Decorating For Xow and
Then (Aegis/ Monsanto); The Protective Barrier;
The Visual Experience (La.\/U. S. Plywood);
The Robot Chemist; Guided Arteriography
(Aegis/Wamer-Chilcott); Bank Pre-Fabs (J.
Armstrong & Co.); Diabetes Mellitus (Aegis/Eli
Lilly); Search at Schering ( Aegis/ Schering
Corp.); Front Screen Projections (Kavfetz/
Lotas); The Wide, Wide World of Julius Wile
(Aegis/ Julius Wile & Sons); Mews Break
(.\. C. M. E./ Professional Closed Curcuit TV);
Doxapram Hydrochloride (Aegis for A. H. Robins
Co.). Slidefu-ms: NESA (Lax/ American Cyana-
mid).
HARRY PRESTON
1279 W. Forest A^e., Detroit, Michigan 48201
Phone: (313) 831-1786
Date of Organization: 1952
Harry Preston, Writer, Director, Producer
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures; The Quest for Quality; Get
on the Ball; Merit Plans for 1967 (Instructional
Arts/Merit Mufflers. Toledo); Dead-Beat Treat-
ment (B. F. Goodrich Co.); Sonic Testing (Heath
Electronics/ Instructional Arts, Detroit); Bionics
(Bendix Corp., Detroit). Slidefilms; for Ency-
clopedia Britannica, Chicago and Michigan Heart
Association. LnE Shows: You Gotta Be Kidding
(Half -Pint Lounge, Detroit). Kelvinator .An-
nouncement Show for 1967 (Briggs Corporation,
Dearboni, Mich, for Kelvinator).
■5!^ The "star" over a writer's listing in these
pages denotes ad%'ertising in this Review.
LEON S. RHODES
King Road, Br>n Athyn, Pennsylvania 19009
Phone: (215) Wilson 7-4044
Leon Rhodes, Design, Scripts, Direction
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: F/(/,s7i Blindness: Mining in
A. S. W.; Aerial Mining (U. S. Xavv); Phila-
delphia RkV Story (.American Heritage Foun-
dation); Even-Flo Enclosures (C. R. S. Indus-
tries ) .
M. G. RIPPETEAU
1427 Church St.. Evanston, III. 60201
Phone: (312) UN 4-9043
Date of Organization: 19.59
.\I. G. "Rip" Rippeteau, Writer, A-V Consultant
\'irginia C. Rippeteau, Secretary Bookkeeper
RECENT SCRIPTS, PRODUCERS AND SPONSORS
.Motion Pictures: M-T for Minimum TilUige
(Howard Rotavator Co., Inc.); Awards Report
(American Feed Manufacturers Assn.); Non-
Stop, High Speed Mowing; Use Whitaker Shear-
fingers; Why Whitaker Leads (W'hitaker Manu-
facturing Co.). Slidefilms: Sackner is GO for
Cotton-Flote (\\'m. .\. Kirschner & Co. for Sack-
ner Products, Inc.); Your Hardware Line (WNK/
.McGraw-Edison Co.); Versatile Variety of Amaz-
ing Ansteers (WNK/ Dow Corning Corp.); Water
Science in the Home (Societ\- for \'isual Educa-
tion, Inc./Culligan Water Foundation).
WILLIAM L. SIMON FILM SCRIPTS, INC.
2407' 2 Eye St. N.W., Washington, D.C. 20037
Phone: (202) FEderal 3-7514
Date of Organization: 1938
William L. Simon. Writer
RECENT SCRIPTS, PRODUCERS AND SPONSORS
.Motion Pictures: Mark of Quality— The Story
of Meat Packing (.Monumental Films for Esskay
Co.); Weapons Ranges— USAF (Audio Produc-
tions/U. S. Air Force); Stolen Cars (Nonvood
Studios/ F. B, I.); Zero Defects-Right the Fir.^
Time (Norwood Studios/U. S. Air Force); fip-
search in the Upper Atmo.iphcre (Goddard Space
Flight Center); The Modern Marine (V. S.
Marine Corps.); On Iron Rails (Federal Aviation
-Agency); Introduction to Service Center Opera-
tions (Internal Revenue); The Mode Program
(Department of Agricult\ire); C-130 Aircraft-
Introduction and C-130 Aircraft— Familiarization
(.Norwood Studios/ U.S. A.F.); Photographic In-
strumentation (Monumental Films for .\av
Ordnance Lab.): C Mk 1 Sonar (Lopatin Pn
ductions for US Navy); Walleye Weapon System
and Bcachjiimpcr Operations (U. S. Navy). T\'
Co.MMERCL\LS: (Shakespeare Summer Festival.
U. S. Marine Corps, U. S. Marine Corps Resenes.
and National Institute of Mental Health. Pro-
GR-^iMS: Spectrum USA (J. Walter Thompson for
U. S. Marine Corps).
RAY SPERRY
2332 Manchester Avenue, Cardiff, Calif.
92007
Phone: (714) 753-7118
Date of Organization: 1961
Ray T. Sperry. Writer
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Scientific Safari (Copley Pro-
ductions ) ; San Diego—The Most Important
Corner (Copley Productions); The Bountiful
Flow (Utilities Dept.. City of San Diego); The
Recreation Department: 1965 and 1966 Annual
Report; Public Works Department (City of San
Diego). Slidefilms: The Magneform Machine
(S. S. W. Films /General .Atomic Div. of General
DyTiamics); The High Country (S. S. W. Films/
John Da\' Recreational Development Co.). TV
CoMMEBCLALs: Coplcy Productions/ San Diego
Union and E\ening Tribune; Sacramento Union;
Technical F'lms/Honest John.
*
GENE STARBECKER, Film Builder
475 Fifth Ave.. New York. N.Y.
Phone: (212) MU 3-1093
Date of Organiz.ition ; 1953
Gene Starbecker, Writer-Director
Ste\e Stelean. Researcher
Rita Frankl'n. Sceri tary
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: The Day the Bicycles Dis-
appeared (Bay State Productions/ American .Auto-
mobile -Assn.): Rules of the Slopes (John Br.ins-
by U. S. Ski .Association); Operation Bra Strap
( Thirty-Five/ Si.xteen, Inc. Fairchild-Hiller, Inc. ) ;
Forty Years Since Lindbergh (U. S. Paris Air
Show, Federal .Aviation .Agency); A New Mem-
ber in the Family (.Applied Concepts, Inc./Con-
tineiital Can Comnan\); Accelerated Action
(John Bran.sby Productions/ Humble Oil Co.).
STARBECKER, INC.
8700 Manchester Rd., SiNer Spring, Md.
20901
Phone: (301) 587-8648
Date of Organization: 1954
J. M. Starbecker, President
Eugene Norman Starbecker, Writer-Director
Jerry Ward, Associali' Writer, Researcher
98
BUSINESS SCREEN • 1967
■I
What's a "world" of experience?
Every year for our clients Bay State crews log thousands of miles in a
growing list of countries, from South America to Europe and Africa. Last
year our cameras went everywhere from Bond Street in London — to dia-
mond mines at Kimberly. Paris. Cologne. Milan. Amsterdam. We were there.
Our men bring back more than just footage. Wherever they work, they look
for new ideas and concepts in film making. They add constantly to Bay
State's range of technical experience — and creative resources.
That's one reason why at Bay State you'll always find a fresh approach —
a surprising stock of new and exciting ways to make your production
better, and better received.
"^
FILM
PRODUCTIONS
fjncorp
or a
When we say we offer a world of experi-
ence, we've got the airline ticket stubs to
prove it.
SPRINGFIELD, MASS.
Mam Offices and Studios at
35 Springfield Street. Agawam
7343164
P.O.Box 129
BOSTON
80 Boylston Street •
4268904
a color movie
comp ete in 1 week?
art,Siimclips|
&producfs '
syiic^linHiiKeil
to voice, iiiiisic,
I soiiii«l cf fectsi I
Producing
Filmstrips?
Color Film Corporation provides all
filmstrip laboratory services from
master negative preparation through
release prints.
Negative analysis and overnight
answ/er prints for producers and in-
plant A-V depts. that shoot own nega-
tives. 5251 and 6008 processed daily;
negative splicing; A & B printing;
dupe negative preparation. Short min-
imum loop.
All jobs, large and small, given
careful, professional attention. Service
requirements of out-of-town clients
given special consideration.
Established 17 years; filmstrips and
quantity 2x2 slides only.
Visitors always welcome; write for
price list.
COLOR FILM
CORPORATION
500 Halstead Ave,
Mamaroneck, New York
(914) 698-6350
(212) 933-3322
OS
a' ^0
?□?
OS
n' In
ANNUAL GUIDE TO FILM WRITERS:
STARBECKER INCORPORATED:
Marcia Mailovv, Associate Writer, Researcher
Isabell Fraiik, Secretary
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motrin PicTiiit.s: Soineluidij C.nofed (Bethle-
hem Steel Co. ) ; A State of Discovery-New York
(John Bian.sby Productions/ Humble Oil Co.);
The SST Program (Federal Aviation Agencv);
The Edgewood Arsenal Story (Dept. of Agricul-
ture-U. S. Army); Another Name fur Nowlu-rc
( Mod Production.s ) .
PETER J. STUPKA
6980 Maple Street, N.W., Washington, D.C.
20012
Phone: (202) RAndolph 3-6427
Date of Organization ; 194.5
DON SWEET
3402— 153rd Street, Flushing, N.Y., 11354
Phone: (212) 463-9095
Date of Organization: 1963
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion PiCTunE.s: The Difference is in the
Reading (Applied Concept.s/ Saturday Evening
Post); Good and Careful (Depicto Films/ U. S.
Rubber Co.); Plus Value (Depicto Films/ U. S.
News & World Report). Slidefilms; The Sale is
Made When They See What They Said They
Wanted and If You Ask Them, You Can Trade
Them Up (Depicto Films/ Bates Fabric); The
New Beauti-Blend Perma-Iron Sheet (Depicto
Films/ [. P. Stevens); House & Gardens Color
Keys to Satisfaction and Sales (Depicto Films/
House & Garden Magazine); A Plan for Keeping
in Shape (Depicto Films/the Pellon Corp.); Pre-
scription for Happy Eyes and Pockethooks (De-
picto Films/ Frederick Printing Co.); What Will
Your Retirement Be Like? (Depicto Films/ Mu-
tual of N. Y.); How Pantasote Can Help You In-
crease Your Sales (Roger Wade Prods./ the Pan-
ta.sote Co. ) ; Announcing the Spectacular New
Touch & Sew (Depicto Films/ the Singer Co.).
Sales Phesentations: Word Processing (Char-
isma Group/IBM); Untitled E.xecutive Sales Pre-
sentation (Charisma Group/ Celanese); The Story
Behind Consumer Acceptance of Keds (Depicto
Films/ U. S. Rubber). Sales Meetings: Qualify-
ing Your Pros-pect. Canister Cleaner Demonstra-
tion. Upright Cleaner Demonstration, Drama-
tizing the Difference, How to Make Multiple
Sales of Singer Products, Keeping Your Hand in.
Courtesy Certificate. The Idea Behind Telephone
Collections, Collection Phone Power, How to Sell
Singer Stereo Equipment, Creative Salesmanship.
—Yesterday, Today, and Tomorrow, Your Very
Best Prospect (Depicto Films/ Singer Co.).
KENNETH STUBBS
1334 Wisconsin Avenue, N.W., Washington,
D.C. 20007
Phone: (202) 338-4449
Kenneth Stubbs, Writer and Artist
Date of Organization: 19.54
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Frci/i/cNci/ Regulation; The
Junction Transistor; Submarine Sound and Vi-
bration Measurement; Self-Noi.<ie Surveys; Over-
side and Underway Surveys; Principles of Mine
Firing Mechanism Actuation (U. S. Navy).
JOHN TATGE: CONTINUED
Jefferson Place, N.W., Washington, D.C.
20036
Phone: (202) FE 8-4294
Date of Organization; 1961
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictihes; Nuclear Power for New York
City (Lester .Associates/ Consolidated Edison);
Leesburg Poicer (Lester .Associates/ American
Electric Power); Associated Presents (P-C Pro-
ductions/Associated Transport); A Contract with
Pipeline on Wheels (P-C Productions/ Matlack,
IiR-.); Welcome to Malaysia (Leo Seltzer Associ-
ates/USIS); Mountain Summer (Creative Mo-
tion Pictures). Slidefilms: The Convalescent
Aids Program; The Big M for '67 (Al Behar Ad-
vertising/Homer Higgs Associates); The GATE
Dot Gain Scale (Graphic Arts Technical Founda-
tion); Votir Town (Visualscope/ American Bank-
ers Association ) .
*
JOHN TATGE
322 East 34th St., New York, N.Y. 10016
Phone: (212) LE 2.3697
Washington Office: Felton Studio, 1830
ESKO TOWNELL
128 Sharrow \ale Road, P. O. Box 273
Cherry Hill, N.J. 08034
Phone: (609) 428-3722
Motion Pictures: Minuteman III Mark-\2 Re-
Entry Syslem; Earned Value — Cost /Schedule
Planning & Control Syslem (Animation Arts As-
sociates. Inc. /General Electric Co.); Land Coth-
bat Support System: Apollo Guidance, Naviga-
tion and Control System; Fuel Control for r-.53
L-13 Engines; Solid Vinyl Siding, Shutters & Rain
Carrying Systems (Bay State Film Productions,
Inc./RC.'\; MIT Instrumentation Laboratory;
Chandler-Evans. Inc.; Bird & Son); Emplant-
ment At Eleuthera Ocean Basin Communications
Link; Emplantments at Bermuda- Deep Ocean
Sound Source (Calvin Productions, Inc. /U.S.
NaN-v Underwater Sound Laboratory).
FRAN TUCKSCHER AND ASSOCIATES
711 — 14th St.. N.W. Washington, D.C.
20005
Phone: (202) EXecuHve 3-6664
Date of Organization; 1955
Fran Tuckscher, Writer-Director
Ken Nathanson, Editorial Supervisor-
Researcher
HOWARD TURNER
57 West 75th Street, New York, N.Y. 10023
Phone: (212) TRafalager 3-3211
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures; Dealer identification film
(Tom Thomas, Inc./ Ford Motor Co.); The
Loaves and the Fishes and Search for Survival
(Equinox Films, Inc./Standard Oil Co. (N.[.);
The Quiet Sioi and The Interplanetary Medium
( Lothar Wolff Productions, Inc. National Acad-
em\' of Sciences ) .
DICK UPTON
418 S. Fourth .^ve., Libertyville, Illinois
60048
Phone: (312) 362-0174
Date of Organization; 1960
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures; On Call (Henry Ushijima/
C;liicago Police Dept.); Infinite Control (Pilot
Productions/ Iowa Nlfg. Co.); Simulated Acquisi-
tion M a n a ge me nt ( Kellock Productions/
U.S..A.F. ); On-The-Joh Training (Telecine/
U.S..'\.F. ). Slidefilms; The Many Sides of Marty
Wade (Vogue/ DuPont); The Wise Steward
(Henry Ushijima/ Lutheran Brotherhood); Ex-
panded Metal, Expanded Markets (Niles).
100
BUSINESS SCREEN ■ 1967
LARGEST INVENTORY
of Lighting Equipment
in MIDWEST, U.$.A. and CANADA
#
National Headquarters Detroit
JACK A. FROST
COBO HALL OFFICE: 1 Washington Blvd. MAIN OFFICE 234 Piqoette CANADIAN OFFICE: — 336 Bering
Rm. 3143. WO 2 1255. Detroit. Mich 48226 TR 3-8030, Detroit, Mich. 48202 BEImont 9 1145. Toronto. Canada
17th PRODUCTION REVIEW
101
"We were talking about good scriptwriters
and the name Slarbecker came up"
475 FIFTH AVE • NEW YORK. N. Y. 10017 • 212'MU 3-1093
IN CANADA
IT'S CRAWLEY
^Experience
1,821 films in 27 years
Quality
163 national and
international awards
For a "different" production, call
Canada's international producer—
CRAWLEY FILMS LIMITED
19 FAIRMONT AVENUE
OTTAWA, ONTARIO
CANADA
TORONTO
MONTREAL
GUIDE TO WRITERS
(CONTINUED FROM THE PRECEDING PACE 100)
W. J. VAN DE MARK
502 Linden Place Cranford, New Jcrscv 87016
Phone: (201 ) 276-9649
Date of Organization: 1962
BENJAMIN S. WALKER
11317 Marcliff Road, Rotk\ ille, Maryland
20852
Phone: (301) 469-8998
Date of Organization: 1963
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictltkes: The Battle of Roaring Creek
and Grassy Run (Mode-Art Pictures Bureau of
Mines); Screening, a Combatant Foree at Sea
(Norwood Studios/ U.S. Navy); Guided Missile
Launching System Mk 7 (U. S. N'avy): Tartar-
Damage Assessment (John Hopkins .Applied
Physics Lab'U. S. Navy); Loading Mines
Aboard Aircraft (V. S. Navy); Searching the
Crime Scene (Norwood Studios/ F.B.I. ); The
Raitibow Optical Sysiem (U. S. Naval Research
Laboratory.) Slidefilms: Tools for Teaching-
Title II of the Elementary and Secondary Edu-
cation Act of 196.5 ( Snosvden-.Nett Productions/
Department of HEW).
JOHN I. WASHBURN
261 Rockingstone Ave., Larchmont, N.Y.
10538
Phone: (914) TEnnyson 4-8741
Date of OrKanization: 1953
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictibzs: A Sumnur's Work. The Radio-
Astronomy Explorer (Hearst Metrotone News,
Inc./N.-'\.S.A.); Comhustion Controls (Anima-
tic Productions/ Bell Telephone System); Tips
from Special Forces. Staff Film Reports (V. S.
Army); 100 Million Dollars A Day! (M.P.O., Inc./
Federal Home Loan Banks ) ; OS/ Mission World
Wide, Systems Data Management (MPO, Inc./
US-AF); Teaching for Tomorrow. A Moment in
Historu. Protect Relati. Ariel II. The OSO, Echo
A-12 Explorer X (M.P.O.. Inc. N.A.S.A.); CBS
Sports Spectacular (CBS-T\'/MPO, Inc.). Eight
T\' Documentaries for The World Through
Stamps (Bob Trout & Craven Films. Inc. 1.
HUGH GORMAN WHITTINGTON
1216 Connecticut .\venue N.W., Washington
D.C. 20036
Phones: (202) FEderal 8-6198; EMerson
2-7326
Date of Organization: 1962
Hugh \\"hittingt<)n. Scripts & Production Work
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictibes: The Price of Survival (U. S.
Public Health Service); Policeman (Irving Rusi-
now/ EBF ) ; Higher, Easier and Farther
(N.A.S.A.); Your First 80 Days and Landing
At Red Beach One ( U. S. .Marine Corps ) ; Mark
of Quality (U. S. Dept. of .Agriculture); Chal-
lenge of Space (Exhibit Filmclips (N.-\SA).
GEORGE E. WOLF
18 West 45lh St., New York, N.Y. 10036
Phone: (212) YU 6-5707 (516) HU 2-9173
Date of Organization: 1948
Ceorge E. \\'olf, Writer-Director
RECENT SCRIPTS, PRODUCERS AND SPONSORS
Motion Pictures: Chemical Detector Kit^ Basic
Rifle Markwrnnship Course; Aircraft Loading;
Military Pipelinis ( U. S. .\rmy); Systems Man-
agement; Sea Survival Series ( U. S. .Air Force);
Dial Me An Accident (.MPO Productions); Ter-
rier; The Julie System (Audio Productions).
102
BUSINESS SCREEN • 1967
Don't Let Your Scriptwriter Get Anmin!
bv Lowrv C.oe, t:oe-Pea«-o«-k, Inc.
Some Notes on the Pursuit of Excellence
li\ Don Frifii-UI
tti^REAT SCRIPT, Charlie.
^ Breezed right through The
Committee. Don't sec how you do
it — take all that teehnicai mish-
mash, grind it up. eondcnsc it. and
give us back filet mignon. Boy,
whenever we have another film to
make, we'll sure know who to call
for the script."
A warm handshake. And out
the door goes the scriptwriter. He
has done his job. He has satisfied
the sponsor. As far as he is con-
cerned, the project is all over.
But it's not all over for the
sponsor. Nor for the producer. It's
just beginning. Now comes the task
of translating the writer's ideas to
film.
No matter how much detail the
writer has put on the left hand side
... no matter how conscientiously
he has researched his subject and
planned his shots ... no matter
how creatively he has structured
his script . . . there is often a giant
gap between the approved script
and the completed film. A gap of
understanding ... of interpreta-
tion ... of intent . . . and of the
simple mechanical limitations of
the film technique.
Who fills this gap'.' The produc-
er, the director, the editor, even
the sponsor . . . sure. But no one
can better explain what the writer
had in mind than the writer him-
self.
Where is he at this time? Who
knows? His fee has been paid. He
is off on another assignment, on
another subject, for another cus-
tomer. Physically and psycholog-
ically, he's gotten away.
This is not the way it should be.
1 say this as a scriptwriter. The
scriptwriter's first responsibility is
to prepare an acceptable script, of
course. But then he simply cannot
be allowed to escape. He should
be available to fill that inevitable
gap between approved script and
completed film, to provide to the
project what I choose to call "cre-
ative continuity".
He should first sit in on the pre-
production conference. This gives
him the opportunity to convey in
person what he has attempted to
convey on paper. He can fill in
between the lines . . . let the di-
rector know exactly what he is
trying to accomplish with the film
. . . discuss possible production
problems he will meet on location
. . . acquaint him with various cus-
tomer personalities he will be
working with . . . and generally
provide the kind of first-hand in-
formation the producer and direc-
tor can get nowhere else, not even
from the sponsor.
OK, then. The film is shot. En-
ter the writer again. In some in-
stances conditions on location may
have dictated wholesale changes
in the script. The writer should
screen all the footage and prepare
a narration and cutter's script ac-
cordingly. Only he can make sure
the new material is molded effec-
tively into the kind of film he
knows the sponsor wants.
Even assuming everything went
beautifully during production, the
writer should be on hand to con-
sult with the editor. Then he should
review the rough cut. Here is
where he can see for the first time
if the film really does come off as
he'd hoped. Often at this stage
he will be delighted with the re-
sults. But more often, he will see
certain sequences that simply miss
the mark. Maybe a transition he
called for didn't work out, or a
sequence just doesn't play as orig-
inally written. A few word changes
here, a little juggling around there
— that's usually all it takes to
shape things up. And the com-
pleted film uill certainly be the
better for it.
There's certainly nothing new in
the idea of keeping the scriptwriter
in the act through production. We
work that way with most of our
clients. But there are still an amaz-
ing number of film buyers who
believe that approval and payment
for the script rules out further par-
ticipation by the writer. They hesi-
tate to "impose " on him after "his
part of the job is finished."
The point is — his job isn't fin-
ished with script approval. Or it
shouUln'i be! He sliouUI attend the
(CONTINL'ID ON PAGE 218)
■f N AN iDtAL World, which we
-'■ probably won't have for from
four to seven years, the filmwriter
will consult his muse, consign the
resulting inspiration to paper, and
wait until the director and his min-
ions transform the vision to a
wondrous interplay of light and
sound, of hue and shadow. We call
this jUm.
Even today, when the world is
a bit short of the ideal state, the
filmwriter is often likened to an
architect or even to a pilot of a
plane, give or take a few other
folks in the cockpit, each with a
hunk of the wheel. In a regular
commercial airline, the big boss is
safely away in an office some-
where, trusting in his pilots. But
on a film assignment, the big boss
may be anywhere — changing a
wing in midflight. adjusting a
course, or even shifting from a
707 to a 727. In film, most things
are possible — and the mere pos-
sibility is the harbinger of prob-
I ability.
{ The filmwriter, all by himself in
the cloistered fluorescence of desk
j and navel, types out a script with
somewhat more noise but less ccr-
I tainty than the doctor jotting down
! a prescription:
j VISUAL
] The harpoon streaks toward the
whale, its motion sure and
relentless, as seen from the
whale's point of view . . .
.\rDio
(There is no audio for this
sequence because it is. in
the jargon of film, priniarilx
\isual . . .
How to take this shot, of course,
is the job of the director. The di-
rector, looking for an easier shot,
says to himself that filmwisc it
.\n Open Forum " for the Film W riter
'T'hi; Editors of this .Annual Production Review recognize
*■ and honor the most basic creative contributions made by
those experienced film writers, both free-lance and within our
studios, for their work is the very essence of the whole produc-
tion process, from conference and research into outline and
script. And it continues until the final scenes are "on-screen"
and the picture is at work in the field.
We are privileged to list many of these writers in earlier pages
and they share display advertising space. Now, with their help,
we begin these "open forum" columns where writers may freely
express opinion and make constructive suggestions which may
hopefully expand the sponsor's viewpoint and help get results.
doesn't click with him — better to
get that whale being harpi>oned
from the deck of the whaling ship.
Less wear and tear on crew,
steadier camera platform; besides,
subjective camera is old hat.
Later on. of course, the editor
will intercut the shot with Gregory
Peck saying farewell to Susan
Hayward and going out to fight
the enemies of Israel. That, we all
know, is the peculiar genius of the
film art. where everyone can write
the film in his own way, one man
with a scissors, the other with a
contrast filter, and some with tears
in their eyes.
The writer, griping to his
cronies, talks about the great vis-
ual that was lost. "Film is primarily
visual, you know," he explains —
but harken how he uses audio to
paint the picture.
The truth, as most of us writers
come to know in good lime, after
a certain amount of fighting and
buffeting, is that film is primarily
idea. This is neither audio nor
visual in the strict sense of the
word: it is both, of course, but far
more. Film is a medium — it is
not an end in itself. Just as we
board a plane to take us from
point A to point B. we see a film
for much the same reason. Where
are you taking me?, is our un-
voiced but omnipresent question
when we take the time to see a
film.
It goes without saying that the
writer's principal problem is put-
ling ideas into film terms, whether
this involves sound or no sound,
music or no music, but never —
it seems — visual or no visual.
There always has to be something
before our eyes on film, whether
we like it or not. Conceivably,
could we have the screen blank
for a moment or e\en for a min-
ute'' No. the unwritten rule has it.
for film is visual, even if the au-
dience blinks or yawns
We film people, like anyone
else, love our own folklore. We
cherish it through the ages and
fi'.'ht those who dare to challenge
our nice little orthodoxies. Besides,
our clients are notoriously con-
servative, it sometimes appears;
even when they came out real
swingin". the very vticabulary sug-
gests that they're six months or six
years behind the times. Industrial
and government clients are notor-
ious for seeking new ideas, but not
too new. and of course, no one,
(rONTINlFD ON PAGE 207)
17th PKonit HON Ki vii':>\
103
On Limiting Your Writer's Creativity
by Paul Jensen
THEY ARE AVAILABLE THROUGH
Plastican Corp.
Box 157
Butler, N.J.
PLASTICAN Slide Frames
Provides orderly filing of slides
• Twenty slides viewed at a glance
• Fits standard ring binders
• Holds slides snugly
• Slides slip in and out easily
Flexible yet durable
Plastican Corp.
Box 157
Butler, N. J.
I
THEY ARE AVAILABLE THROUGH
M NO WRITER, you Under-
stand, but . . ." With that.
Mr. Client begins his outline of
the film as he sees it.
Struggling to resist the tempta-
tion to point out that his admission
was entirely unnecessary. I pretend
to take notes which will record,
verbatim, his infinite wisdom.
"Why don't we open with a long
shot of the plant? Maybe an aerial
view," continues Mr. C.
Huh, that'll really grab "em at
Columbus! I can see the chances
for an award go glimmering unless
I can make Mr. C understand the
importance of the many subtleties
involved in effective communica-
tion today.
"We could call it The American
Producis Co. Story." he is saying.
Now, wouldn't that look great
in my Business Screen listing!
Maybe I can switch him around to
The Beggar on Horseback. Nobody
has bought that title yet, but . . .
"One of the high points can be
a demonstration, say in slow mo-
tion, of what happens when we
give it the impact test," says Mr.
C. "We've had a lot of requests
from the field. "
What do they know about mak-
ing films? It's obvious that Mr. C
doesn't appreciate that the writer's
first responsibility is to communi-
cate with his audience.
"1 saw a technique on televi-
sion you might want to use."
If only clients could see the
dangers inherent in limiting the
creativity of the writer with their
own preconceived notions. There
must be some way I can convince
him that the idea I had in the cab
on the way over . . .
"And then." Mr. C continues.
"I think we have to actually show
them how to sell it. I'll leave the
exact words up to you, but the
technique I've found effective is
to . . ."
What does he know about his
problems, anyway? Let's see . . .
maybe I can sell him an allegori-
cal approach. We could open up
with an extreme close-up of a hu-
man embryo, as the voice of
the . . . •
* » *
A PERFECT FILM
... a hope expressed
by Benjamin S. Walker
WHEN A FILM has a great script,
superb photography and di-
rection, and is imaginatively edited,
it has a chance to become a per-
fect film. I say "chance to be-
come" because I have a limited
meaning for "perfect." I would
call a film perfect if it had THE
ANSWER for a problem and, fur-
ther, if the answer had such a
widespread and total effect on
viewers that it permanently influ-
enced their thinking, resulting in
action.
A perfect film could change the
course of history. Imagine the ef-
fect of The Auschwitz Story shown
to an entire world audience in
September 1941.
We have plenty of problems —
hunger, war, greed, and the rights
of man — and plenty of films
about these problems. But how
many perfect or near-perfect films
do we have? How many films that
nail a problem firmly to a wall in
the glare of a global spotlight that
illuminates not only the problem
but also THE ANSWER written
and shown so clearly and dra-
matically that people are changed
after seeing it?
I've never written a perfect film.
But I hope to one day. •
* * *
Background on the Writers
ir Biographical data on writers
who contributed to these pages
appears in the Production Review
Writer Listings, which we publish
twice each year. See page 93. •
The BIG new SOUND
. . . /n San Francisco
comes from
MARVIN BECKER FILMS
EX 2-1655 a/c 415
915 HOWARD
104
BUSINESS SCREEN • 1967
We've come up with a lighter cake,
and weVe not even in the business.
•^^
• •
oEsie
INC
DESIGNERS & ^^^^^^^^
MEW YORK
T"A,rE
SOUND
ff^AMAW
'^OunDmajj
SOUNDMAN
«TT»
MCSR
INC
Somehow we seem to have spent
eleven years getting around to our
tenth anniversary.
The fact is, we weren't expecting it so
soon, and it almost slipped by.
A decade of film-making is not in itself
particularly noteworthy ... we share this
minor distinction with many other pro-
duction companies.
During these years, however, our films
have achieved an uncommon degree of
success for our clients. And largely be-
cause of a few simple, basic— perhaps
noteworthy— ideas about film-making.
We've had no reason to change them
since we founded the company.
"The medium is the message," says
Marshall IVIcLuhan. He's right — to a
point. But when you're designing films
for the special audiences of business and
industry, the message should transcend
the medium.
We believe that you can be imaginative
without being carried away . . . straight-
forward, without being dull . . . exciting,
without being psychedelic.
It's easy to put "motion" into pictures.
It's a little harder to put meaning into them.
If your need is to inform, persuade or
educate ... if you are as unimpressed
as we are with the mystique that cur-
rently seems to surround the film medium
. . . we'd like to talk with you.
The lighters? They have been in de-
mand ever since we originally designed
them for our friends some years ago. If
you write to us, we'll be happy to tell you
how to get one.
/
pBOOUCf
Q
O
Te^.
%
/
TELIC. INC.,
FILM CENTER • 630 NINTH AVENUE
NEW YORK. N.Y. 10036
PHONE (212) 582-3480
Pulling Your Salesmen Together...
1 WRITER JOHN TATGE SAVS:
Put Another Sandbag on the Levee. Irving . . . or
How I Setred Lace ,\round .Vfy Teen-Age Valentine
Pulling your salesmen together for a meeting? Hold
their attention with proven ideas and effective visuals.
Call and ask us what we have done for other people.
PINNN PRODUCTIONS
40 E. Erie St., Chicago, III. 6061 1 , Ph. 787-8432
1~|0N'T Forget those prognos-
-'-' ticators of the "Soaring 60's".
Few would question that their
ministrations brought forth in
sparkling reality those wild dreams
of the 50 's. Of course, many of us
compare their achievement with
predicting hot weather in August.
This is America, you know.
But now, we have to fend off
those soothsayers, peering into the
Seventies. Some of them even ven-
ture a tentative peek into the last
third of the century.
But Decade-Bound or Century
Unlimited, even money says you
can't struggle beyond the second
paragraph without being hit from
behind by that sturdy spear-car-
rier: ■'POPULATION".
Out of the dark statistics that
evoke visions of impending doom
and/or brave optimism (depend-
ing on whether you want lots of
neighbors or lots of challenges)
one fact rises like bread: By 1970.
half the population of the United
States will be under 25 years of
age.
When this amenclave of swamis
was heralding the Soaring 60's.
half the population was under 30.
Or about to be. No need to rehash
the grim results of that happy
crystal-gaze. For better or worse,
the thundering onrush of gallop-
ing juvenalia stampeded all under
a backwash of Bubbly Pop:
Twitching Op: Mini-Mouse Eye-
poppers: Funky Guitars: Ricky-
Tick S(w)ingers" and occasional
(you have to be there) tempting
titillators with their tops off. (Not
everyone can expect to outlive the
Pepsi Generation; except those
who drink Diet Pepsi.)
The point is that ". . . we have
just begun. . . ."' In this land of
plenty, the nation's birthright is
more, not less. On behalf of per-
petuating prosperity, the producer
of ordinary business potboilers
should take note:
"If this shambles is what the
Soaring 60's hath wrought, what
sensibilities will be served in the
70's?" he asks, rhetorically.
Color TV will change the
colors the eye wants to see. And
exciting camera work will be
aimed at holding the restless eyes
of — you guessed it — "The
Young". And in so doing, ren-
dered a sophisticated point of
view even more refined. Inevitably.
"The Young" will reach for their
trusty $20-can't-miss-electric-eye
Super 8's and start grinding out
their own shows.
Meanwhile, those of us that
strut and pose in the twilight zone
between imaginative creativity and
brazen hard-sell will require some
socko fodder — lest someone
spring the lights and depart the
scene. We should command a cer-
tain respect — at least for age, if
not imagination.
The intention is not to pour hot
soup on what already may be to-
day's cold pot roast. But do take
note: Our own All-American Ver-
sion of the Red Guards will push
form (content vanished long ago)
further and harder. And as a re-
sult, today's most sincere effort
may go to pasture in the film col-
lection of the local library as a
stunning example of high camp in
the Soaring 60's.
Unless, of course, that old death
wish, fame, gets you where your
wallet is. •
we quote:
a
. . so when my client said
he liked the latest film I
had produced for him I failed to understand
why he had changed to another producer . . .
then he told me that their titles were much
better than mine . . . they had been made by
Knight Studio, Chicago. Now I get my titles
there...! have my client
back . . . and we're all happy. / /
Knight Studio
159 E. Chicago Avenue, Chicago 11, Illinois
106
BUSINESS SCREEN ■ 1967
These Fundamentals Can Help Get Results
by Kay T. Sperry
Whatever Happened to the "Roaring Road"?
by Byron Morgan, Byron Morgan Associates
THE Film Writer is at his best
when he is paid and honestly
informed. All too many potential
writers never find themselves until
they have a firm assignment for a
given sponsor, for a given audi-
ence — with a given purpose in
mind. After years of free-lancing.
The Jam Handy Organization
proved that fact to me.
Since that time, 1 have written
for my own organization, in-plant
film producers, industrial film pro-
ducers and the City of San Diego
— in addition to Copley Produc-
tions whom I have been fortunate
to serve for nearly eight years on
assorted film assignments.
Each film has an established
goal, audience, and purpose —
yet, the same film has technical ad-
visors, a director, cameraman, edi-
tor, and a host of assorted talents
including the narrator and/or
actors. The film writer is at his
best when he knows all these per-
sonalities intimately by knowing
their previous work. He must also
know the budget, schedule, and
how the film will be used.
The .\ssigiiment Begins It . . .
The writer begins with an as-
signment. He knows there is no
such thing as a technical film —
only films about technical subjects.
If the film cannot be remembered
by the least educated eye in the
audience, and understood by the
least educated mind in the audi-
ence, the writer has failed miser-
ably. He must put himself in the
position of the lowest mentality of
the audience level.
The writer must also draw the
ultimate from his technical ad-
visors. He must ask dumb ques-
tions that can only be explained in
simple "kitchen" English. When
necessary, he should make rough
sketches to insure that both he and
the advisor are speaking the same
language.
Now come the budget and
schedule — and how to accom-
plish the given chore for the al-
loted buck, and get it out on time.
If ever a writer's fee is earned, it is
at this vital moment as he puts his
desires on paper. If he gets car-
ried away with visual effects, the
producer can be wiped out. If he
lets the voice tell all, the message
will be forgotten. If he expects an
animator to save it for him in two
weeks, hc"d better find a pretty
good investment plan.
Should the assignment be a tele-
vision commercial, he had best be
acquainted with the prevailing 1
rates of Guild performers and be
ready to devote time for proper
casting suggestions. In larger or-
ganizations, a simple cast sheet
will often provide guide lines, but
when the writer acts as director,
casting becomes a chore that must
be allotted for by director and
producer — and both should know
the client's needs and wants.
Communicate With the Crew
.About the crew — a crew that
doesn't understand can make even
a good show look and sound bad
— and let's face it, without the
crew, the best script remains
pieces of paper (and paper sells
for S5.00 a ream). The writer
must communicate with the crew
— especially the cameraman and
editor. They should both have the
same interpretation of the script.
.Although I have been blessed
with the advantage of working with
people 1 know for the last several
years — 1 still find the storyboard
the best means of communication.
This is not professional illustra-
tion, but rather a means of proving
continuity and giving rise to any
questions of the writer, the camera-
man and editor. It is also an in-
valuable aid in pinning down nec-
essary props, changes of costume,
screen direction and countless
other problems that have a way of
creeping up during production on
a tight schedule. If a crew under-
stands my thumbnail sketches, I
can be assured of the kind of film
I want, and that 1 believe the
sponsor wants.
\\'ho's the Narrator . . . .\ctors?
A writer is also at his best when
he knows in advance who his nar-
rator or actors are going to be —
when he knows their pacing, their
personalities, and the foibles that
hang them up. You certainly can't
write the same words for John
Williams that you would write for
Rex .Allen — nor the narration for
Buddy Ebsen that you would write
for John Glenn, Jr. When in
doubt, pray for a Michael Rye or
Larry Thor to give the narration a
smooth ride with complete under-
standing.
Finally, a writer is at his best
when he writes and when he writes
about a diversity of subjects so he
doesn't get stagnant. He writes
best when he pleases his custom-
ers, his audiences, and brings the
show in under budget. He can only
write at his best when he believes
in the story that must be told! •
IT Doesn't Roar Any More, it
just lays there — cold concrete,
poured by a machine on a low bW
contract. It doesn't "offer a chal-
lenge " or become "tortured". It's
hardly ever "Winding", and you
can search all day and never find
a "Hairpin Turn".
It is gray, and straight, and flat,
and the best way to die on it is to
go to sleep. It leaves me cold.
"Excuse My Dust ". Now. there
is something which conjurs up
images. Here is something to con-
quer. This offers resistance; it's
formidable. Even the polite devil
who runs me down and then
shouts. "Excuse my dust!", adds
to the thrill of just being there.
I can take him on, get even with
him, and pass him.
Roaring Road. Excuse My Dust.
were film titles from the first auto-
mobile racing pictures. Famous-
Players-Lasky produced them.
They starred Wallace Reid. James
Cruze directed them. My father
wrote them from his Satlrimy
Evening Post stories.
These films were entertainment,
but, they were also documentary.
They documented our love affair
with the automobile.
This auto-love-affair was an in-
heritance with me — along with
the affairs with motion picture
making and airplanes.
There were others in the auto
series by Byron Morgan Sr.:
U'lial's Your Hurry? directed by
Sam Wood: Sporting Youth and
California Straight Ahead with
Reg. Denny, The Lucky Devil
Richard Dix. They entertained,
yes, but they sold cars too.
Henry Ford Sr. told Arthur
Brisbane after they both had seen
a Ford-like car win in the Byron
Morgan film. Across The Con-
tinent. "Arthur, I could send my
salesmen down the aisle of the
theater with order blanks."
There was a joy, a zest in life
and in film making which came
through those silent days.
I remember my father's incom-
parable comedy. Rookies with
Karl Dane and George K. Arthur:
Fair Co-ed with Marion Davies:
Air Mail with Billie Dove and
Warner Baxter. This was the first
flying picture.
There were pictures with Laurel
and Hardy, Wheeler and Woolsey,
Jack Benny, and then always back
to flying and auto racing.
Of these; the first picture on
Naval Aviation, Flying Fleet writ-
ten with Spig Wead; The Lmsi
Flighi-RichiTii Barthlemess; Speed-
way: Hell In The Heavens; Wings
For Tlie Eagle with Ann Sheridan
and Dennis Morgan; Gallant Jour-
ney with Glenn Ford and Janet
Blair, directed by William Well-
man.
These films, the silent ones,
told an uncluttered story and the
form was strong, simple, and di-
rect. You understood where the
conflict lay and you didn't have a
great problem deciding upon the
"rooting interest".
The films of this time were a
dramatic form in themselves. They
evolved from the short story and
the unity imposed by the film and
by the camera.
They said something about us
and the American dream; just as
our motion pictures today show
us and reveal us to ourselves. We
can do a great deal more today
with our films. We dare more,
and. probably we know more about
ourselves. We are complicated and
we know it.
Our films often reflect this —
they are complicated, involved,
and we take great pride in the fact
that their form is not simple. The
Aristotellian Unities have long
since dissolved — even in our
theater.
Our form is often formless; our
themes are antithematic: our
images are kaleidoscopic — beau-
tiful but scattered. Our intellect
hungers after order and we make
our own.
The documentary film maker
has survived this revolution of the
senses and the sensible. He was
washed by cleaner winds and
clearer water. He knew the in-
nate form that his films must take.
This grew from within him, from
his appreciation of the mirror he
had to hold up to nature.
The impact of the documentary
film maker upon the motion pic-
ture as drama, upon it as a com-
mercial sales vehicle, upon it as a
teaching device, is beginning to be
evident.
Perhaps from this thesis, anti-
thesis, synthesis prixess a recog-
nizable dramatic motion picture
form will evolve. It may be all
ready evident to some.
1 think it will be exciting, mov-
ing, raw at times, tender and in-
teMigent, The audience will be in-
volved — they will care.
This will be our "Roaring
Koad " — stav awake for the ride! •
17lh I'RODLCIION Rh\Il.\\
107
Quality • • •
TIME AFTER TIME.
IN TIME
at
Wtetoi
i^ii^ivi: x-.j!%.]Biss,
iTSJc:<
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or
a 16-35mm Developing and Printing
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T^r Ektachrome ii Kodachrome
iV Reduction 8. Blowup Printing
■«■ Reversal Printing and Developing
•d Editing and Conforming
* Titles * Inserts
ii Stop Motion 'iz Animation
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preparation and the handling ot pre-print maleriali. Write today.
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The Film Writer Is At His Best . . . When
by Harry Preston
We provide more news and features exclusively devoted to audiovisual
media and techniques than any other business pubMcation. That's why busi-
ness and industrial users of film/tape and related tools turn to the bigger,
better pages of a most complete and dependable source; Business Screen.
WHLN Is The Film Writer at
his best? Some of our older
and more eynical members of the
fraternity may say when he's feel-
ing good, and the night before isn't
hanging on, or over, as the case
may be!
But in all seriousness, I believe a
writer can only provide his client
with a workable, worthwhile
scenario when he possesses a com-
plete knowledge of production fac-
tors concerning the proposed film.
Too many writers, particularly
those on staff with the larger com-
panies, have only a minimal
knowledge of what happens to
their script after it leaves the edi-
torial department. Few have ac-
tually had the experience of work-
ing in production, physically edit-
ing a film, actually shooting one,
and learning the desperate atten-
tion to detail that can rocket costs
out of all proportion if left un-
checked.
In my twenty years in the film
business, I have been lucky
enough to work in almost every
branch of the industry, from haul-
ing ca'Dle to operating the camera,
as well as designing and building
sets, casting, cutting, scoring and
learning the lab end of things.
This experience has proved in-
valuable when writing a scenario
that has to be held to a certain
budget. It is better to be able to
write to a proposed figure than to
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The Bitterness of Poor Quality
Remains Long After the Sweetness
of Low Price is Forgotten.
Write today for our latest type chart.
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145 'W. 45th Street • Phone: 212 CO 5-2080 • New York. N.Y. 10036
churn out an artistic masterpiece
and suffer the pangs of seeing it
cut down to a fraction of its orig-
inal content because of financial
reasons.
I remember only too well, way
back when, sitting in a projection
room and seeing what was origin-
ally an inspired piece of writing
end up as just another run-of-the-
mill industrial film that drew ho-
hums instead of hurrahs. Since
those days I have been fortunate
enough to tailor my scripts to the
proposed budget, and confine my
artistic feelings with limitations.
A knowledge of the tricks of the
trade also enables a writer to give
his client some little extra touch
that the less knowledgeable writer
would not think of.
It is this knowledge, that only
comes from actual experience in
production, that turns the would-
be Hemingway into the Abby
Mann, that makes the film take on
sparkle and gives it that different
stamp that lifts it above the usual
year-in, year-out efforts that too
many larger companies chum out,
(quite adequately let me stress),
but often lacking that touch of
originality that clients seek to-
day.
Having experienced, only brief-
ly, the interdepartmental road-
blocks that stifle the staff writer's
creativity, I can with due modesty
wave a flag for those stalwart free-
lancers who rely on their ability
and experience to carve a niche
for themselves in the film world.
But a secure niche can only be
carved when the writer has a com-
plete knowledge of his craft —
and this includes every facet of
production.
The typewriter is only the foun-
dation stone. It's the bricks that
follow which really make the pro-
duction a living thing, and the
writer should know how the bricks
are put together and how to prop-
erly mix the concrete. •
108
BUSINESS SCREEN • 1967
from everywhere in the world, our films carry home the thought
centron © corporation
162-1 WEST NINTH • LAWRENCE. KANSAS 66044 • Viking 3-0400
ALL YOU HAVE
IS AN IDEA,
A FEW
IDEA: A Film Series to Help Our Cities
bv Vt'illiani D. Ellis, Editorial Services, Inc.
PIECES.
WHO CAN
MAKE A MOVIE
OUT OF THAT?
ANIMATIC!
We specialize in
making movies
out of practically
nothing.
For next to nothing.
Animatic
Productions, Ltd.
15 West 46th Street
New York, N.Y. 10036
JUdson 2-2160
PRODUCERS OF
AWARD WINNING
FILMS SINCE 1949
STRANGELY ENOUGH, the film I
believe someone should make
is a "nuts and bolts" series.
Though careful always to ap-
pear put-upon and abused, we
writers do enjoy a very rare privi-
lege of being exposed to some
heroic problems and some heroes
at work on them. So we're grateful
for this opportunity to propose
some films that need making.
The series I propose . . . starts
with the fact that the dozen-or-so
cities which have pioneered
dramatic downtown renewal pro-
grams (Pittsburgh. Detroit, At-
lanta, etc.) have each found their
own way through an extremely
complex briar patch of financing,
rezoning. rehousing, legislation,
litigation, surprises and pitfalls.
Each was a tremendous learning
job of finding the right ways-and-
means; putting together parts of
different enabling laws; passing
new ones; lashing together differ-
ent types of private and public
funding; trying different ways of
organizing for the job.
Separately, they self-learned
how to do this, and for cities as
different as Philadelphia (where
history whispers over the wine and
violin music) and Houston (a
whiskey and trombone town).
BUT NOW . . .
. . . the second wave of 200
smaller cities (the Wheelings,
Worcesters, Youngstowns) are be-
ginning their renewals. And they,
too, are starting with a blank sheet
of paper . . . relatively speaking
... to learn all over again, trial-
and-error. cut-and-fit. the enor-
mously expensive lessons already
learned . . . but scattered across
the nation from Hartford to San
Francisco.
This second wave of separate
and redundant self-learning will
cost tank cars of money and years
of man-hours.
BUT IF . . .
. . . the hard-won knowledge,
already bought and paid for by
Chicago, New York, Philadelphia,
were assembled . . . on films . . .
in an Urban Renewal Resource
Center, let's call it . . . with ten
screening rooms to which the
mayor of Cincinnati could bring
his top planning committee for
three days ... I believe 200 city
renewals could surge ahead . . .
and telescope the expensive learn-
ing period.
"But certainly this information
is all published."
Yes ... in a thousand publica-
tions and parts of books which be-
leagurcd mayors and planning
commissions cannot possibly sift.
And the printed word has not the
same assurance as the lip-synch
voice of. say, the mayor of Detroit
explaining. "Now you're going to
run into the problem of public
support. We started off wrong in
Detroit, but we corrected this by
»»
These men collectively, and
their staffs, know the workable
solutions for dijferent types of
cities.
"But there have been scores of
films on the urban problem!"
Yes, but none on the solutions.
Lewis Mumford pioneered a
distinguished film series alerting
the nation to the problem, and a
whole catalog of films followed;
but now the need is for quick
availability of the known solu-
tions.
"But surely this information is
packaged in Washington!"
Available . . . yes; packaged . . .
no.
The convincing practical knowl-
edge is in the heads of scattered
men who have been through it.
and in fragmented news articles
and books. The books tend to be
more theoretical and are suspect.
And reading it is not enough. This
subject screams to be seen in ac-
tion. On film, planning directors
could see . . . the choices, the con-
sequences, the results. They could
see the successful action steps . . .
one . . . two . . . three . . . etc.
The series would contain per-
haps forty short films covering the
subjects of: — Gaining Public
Support; Financing; Putting To-
gether a Package of the Right En-
abhng Laws (existing and new);
Motivating Private Renewal; Zon-
ing; Code Revisions; Slum Clear-
ance Procedures; Establishing
Housing Authority for Public
Housing; How to Organize the
Renewal Job; Pitfalls; and one
film newsreeling the best examples
around the nation . . . which a
mayor could bring home to show
to his local leadership to mobilize
enthusiasm.
The cast of authentic characters
narrating parts of the films would
be dramatic: crusty old Ernie
Bohn. father of public housing,
with a voice like sandpaper and a
mind like a razor; the dynamic
young mayor of Detroit; urbane
Richard Nfcllon of Pittsburgh.
(concluded on page 200)
DOUGLAS C.
AAcMULLEN
SCRIPT SERVICES
for
MOTION PICTURES
SLIDEFILMS
BUSINESS MEETINGS
(Storyboards)
16 Kellogg Drive
Wilton, Connecticut
(203) 762-3145
At Liberty
Qualified, creative, experienced
motion picture and slidefilm pro-
ducer-director, production manag-
er, account executive (member.
Director's Guild of America).
A real "pro" with "care-how" as
well as "know-how'' — interested
in joining top-quality industrial
film organization. Write.
Box BS-67-1B
BUSINESS SCREEN MAGAZINE
7064 Sheridan Road Building
Chicago, Illinois 60626
110
BUSINESS SCREEN • 1967
.Ml
iki'.Ji'"
W
L^n'
WKJ
'a#^
[irfi
4''
iMi
V,
Our New
Chicago Address
. . . new. expanded quarters allow us to serve you better. They provide more space for
inventory, for our service department, and for preparation of your equipment.
■ This expansion involves more than growth: New inventory includes additional Mitchell
BNC cameras. Mitchell-built "System 35" blimps for the Mark II Reflex cameras, the new
Cannon cameras. Moviola crab dollies, Elemack Spyder dollies, and many new accessory
items Also, new shop equipment and specialized test equipment gives us a repair capa-
bility never before available to our Midwest customers. Increased service facilities include
more people in both our rental and repair departments.
We expect to continue to earn your confidence and approval by offering the best camera
equipment available anywhere in the world. We invite you to visit our new quarters and
inspect our facilities.
VICTOR DUNCA^. INC.
CAMERA SPECIALISTS RENTALS • REPAIR SERVICE • SALES
?50 PlOUfm ' DemOIT. MICH. 4IM2'fJl3Jt74-2133/lSSl. OHIO SI. • CHICAGO. III. lUII •DUIUIMH
17lh PRODI (TION Rl VIKW
111
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society, He
helped us tell the story of can-
[; cer of the colon. If you have
I a story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
i or Andy or Vic or Mik or )ay
I' or Al or Mike or Bruce or
[ Tom or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPORATION
FILM DESIGNERS A 4.
DIVISION i * * 4 ±
7000 SANTA MONICA
BLVD & HOLLYWOOD
CALIFORNIA 4 90038
Hollywood 3=3282 i 4.
Getting More Benefits Out of the Writer
by Alexander Klein
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
T 1KI-. Management Consult-
'^ ANTS, ad agencies and public
relations counselors, film writers
LUid producers delve into many
varied aspects of different corpora-
tions' activities. Generally, though
— unlike the others — the film
writer is only called in afler the
basic subject matter of a specific
film has been decided on by the
client.
However. I believe that many
companies could greatly benefit by
having an experienced, imagina-
tive, keen film writer come in as
a periodic consultant to survey one
or several facets of their opera-
tions and indicate how one or more
films could be of tangible value
to the sponsor — films often inte-
grated with other programs already
in progress or new ones which the
writer-consultant would propose.
This procedure would bring to
bear a fresh, uncluttered, widely
experienced persp)ective on vital
company operations, a perspective
developed and honed in conjunc-
tion with many sales, marketing,
research. advertising, training,
public relations and other programs
and problems.
Some sponsors, in a sense, do
get this type of consultative service
through their continuing associa-
tion with a particular film produc-
er.
And there have been quite a few
occasions when researching data
to script one film has led to my
discovering another area where a
film could be an effective, profit-
able tool for the sponsor, or to my
suggesting useful non-film pro-
grams or approaches — in sales,
advertising, training, public rela-
tions, customer service and infor-
mation (still only a partially tapped
goldmine with most firms), or
other areas.
Admittedly, in my own case, a
background in advertising, public
relations and management consult-
ing helps put me on the lookout
lor this sort of thing, but I suspect
many film writers and producers
have had similar experiences.
Indeed, the concreteness of the
film medium forces the writer to
think through, visualize, focus and
organize the contents of his film
in a way that can sometimes result
in a sharpened perspective or a
more effective organization not
only of the film but of the work or
program, itself, with which the film
is dealing.
Thus, the joint client-writer
search for the best, memorable
symbolization of a product-advan-
tage has, in several cases, led to a
new basic focus of the total adver-
tising and public relations program
for the product.
All in all, though, if sponsors
particularly cultivated this use of
the-film-writer-as-consultant, in a
broader and more regular fashion,
I believe they could reap much
more substantial dividends along
these and other lines.
Indeed, films have a way of pro-
viding unexpected by-products. To
wit: One summer when I was a
house guest of some Rio Grande
Pueblo Indian friends during the
week of their annual Corn Dance,
I spent part of each day pecking
away on the script of a large bank
chain's film to motivate their em-
ployees to give more polite, per-
sonalized service.
My Indian host asked me what
I was writing and I explained. "Ah,
the white man has to be taught to
be polite," he exclaimed, gleefully,
the Pueblo Indian considering
politeness to be a natural human
trait.
And the word spread to all the
other Indian Pueblos. So several
thousand Indians were made hap-
py, being able to feel temporarily
superior to their white brothers.
(They also asked me what bank
was sponsoring the film, because
they intended to give it their pa-
tronage if possible. All this the re-
sult of a film even before it was
produced! ) •
:;; * *
See the Writer Listing Pages
■jJr Twice each year, the Editors
now list the experienced writers
of audiovisual media; data with-
in these pages includes material
on those who have contributed to
our first "open forum" for these
creative talents behind the film.
Let us extend our thanks! •
Quality-Bilt
Film Shipping Cases
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER -QUALITY BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Case*
(for Transcriptions & Filmstrios)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
Write direct to
manufacturer ior catalog
m. sceiiEssiER
361 W Superior St., Chicago 10, IN.
MUSIC LIBRARY •SOUND EFFECTS • EDITING
WRITERS
Established business-film producer
may need visual-minded assignment
writers in New York, Chicago,
Detroit, Cleveland and Pittsburgh
to research and write short ( 3-8
minutes) sponsored-film segments
in training, instructional and
sales-pitch fields. Pictures will be
very direct {no Bob-aml-Mary
fluff, but straight nuts-aiut-bolts
What and How); predominantly
visual with minimum of narration
or dialogue. Modest flat fee but
possibly a steady, predictable flow
of work.
Box BS-67-1C
BUSINESS SCREEN MAGAZINE
7064 Sheridan Road Building
Chicago, Illinois 60626
112
BUSINESS SCREEN • 1967
'l l.
go ahead,
name - drop . . .
Over cocktails atSardi's or while chatting on
the floor at the Exchange, casually mention
the fact that Frank Holmes Laboratories
processes your filmstrips and color slide
duplicates. You'U get blank stares from the
ignoranti...envy from the cognoscente. Hav-
ing Holmes as your laboratory is a subtle
status symbol. Not
everyone can aSord us . . .
only those who want the
very best and are willing to
pay a little more for it.
Write for
our new catalog
FRANK HOLMES
LABORATORIES, INC.
1947 First Street • San Fernando. California • EMpire 5-4501
•^
^
/
114
BUSINESS SCREEN • 1967
J
. . . in -A-^w a, r d. s • Teotiinology • -A.-uLciienGes
THERE Were Abundant Honors bestowed
on business-sponsored motion pictures and
slidefilms in 1966, both in the U.S. and abroad.
but the "award" counting most among these
companies and groups with films in circulation
during the year were the audience totals
achieved out among the people for whom these
films were intended. Films of the American Oil
Company, with its popular Holiday series: the
American Cancer Society, with public educa-
tion films; the Bell System, with numerous
well-received titles; the Humble Oil & Refining
Company's extensive film library; and Sieel
and America, sponsored by the American Iron
& Steel Institute, headed for record totals of
viewers in 1966.
There were no awards given professional
baseball's World Series of 1966, sponsored by
the Coca-Cola Company ( and none asked ) ,
but this Jack Lieb production was easily one
of the most widely-shown pictures of the year.
And astronomical audience figures were
achieved when other factual documentary films
earned wide acceptance for public-service tele-
casts.
Oil Companies .\re Sponsors-of-the-Year
If sponsor-of-the-year honors were accorded
in these pages, strong competition for that
tribute would come from the petroleum indus-
try. American Oil not only provided a most
useful Schooled in Safely Smm film series (see
page 1 22 ) that attained nationw ide use in high
school driver education classrooms, but topped
its own audience popularity rating for the Holi-
day travel promotion film scries now in dis-
tribution with two first awards at the National
Visual Presentation Association's "Day of
Visuals" and a National Safety Committee
bronze plaque.
The Humble Oil & Refining Company more
than matched that record as it reported 1966
audiences of 10 million Americans each month
for the nearly 5.000 prints of 36 general-in-
terest motion pictures now in circulation. Most
of Humbles films promote auto travel, featur-
ing cities and states. Others are on cultural and
adventure subjects, conservation, driver edu-
cation and the petroleum industry. One of
these pictures, ll'ild Rivers, co-sponsored with
the U. S. Department of Interior's Bureau of
Outdoor Recreation, was honored by Cine and
at the Columbus Film Festival last year. It was
produced by Larry Madison.
The job of filling the thousands of requests
that pour in each month is handled by Modern
Talking Picture Service, which maintains Hum-
ble Film Libraries in 25 cities across the coun-
try. An affiliate: Modern TV. distributes these
films on request to television stations.
A third oil company. Shell, went into strong
audience competition with another 1966 Na-
tional Safety bron/e plaque winner. The Na-
tional Driver's Test, produced by CBS Tele-
vision News for nationwide television showing
and subsequent 16mm distribution.
The Paper Forest" .\warded Tree of Cold
In worldwide industrial-sponsored film com-
petition, one U. S. entry won the highest honor
attainable at the World Forestry Congress com-
petition held in Madrid last year. The Paper
Forest, sponsored by the Southern Pulpwood
Conservation Association and produced by
Frank Willard Productions, received the "Tre«
of Gold" trophy in stiff competition with many
other countries.
But at the 7th International Industrial Film
Festival, held on the Lido at Venice, Italy, only
one of the 15 U. S. entries was significantly
honored. The American Iron & Steel Institute
received a second prize in its category for the
Disney production. Sleet and America. First
honors in that group went to the Cammell-
Hudson-Brownjohn production. The Tortoise
and the Hare, sponsored by Pirelli Ltd. Other
outstanding award winners and some of the
truly best industrial films of the year were
Sweden's first prize winner. Like Rings on Wa-
ter, sponsored by Orebro; Finland's Te.xtiles,
produced by Sektor Filmi; Elements Facing
Elements, a Netherland's first prize winner,
sponsored by Enci-Cemij and Rober N.\'.; and
Two Cubic Centimeters for Life, which won a
first award for its sponsor. Medizinish-Pharma-
zeutische Studiegesellschaft e.V Credit the
talented pnxiucer. Dr. George Munck and his
Leonaris Film company.
A very useful picture. Visual Aids, won one
of the other Venice first awards for its sponsor,
the British Ministry of Defence (Navy) and
the producer. Stewart Films Limited. The final
first prize winner at this Industrial Festival was
the British Insurance Association film. The
Stable Door, produced by Ronald H. Riley &
Associates. These "firsts" and other high
honors at Venice, earned Britain the Grand
Prix at this event.
Other V. S. Pictures \\crc Honored .\broad
U. S. film entries at numerous other over-
seas film festivals, reviewed and submitted by
the very active Council on International Non-
theatrical Events (CINE) which serves as the
nation's coordinating agency for this purpose,
were well received and brought home many
trophies. Among the honors accorded 1966
"Golden Eagle" films submitted abroad were
the first place cup given Emily Films' The King
of Madison Avenue at the Rome Electronic &
Nuclear Film Festival and a silver medal from
the Guadalajara (Mexico) Festival; an enter-
taining, non-sponsored short subject. Skater-
Dater. won a grand prize at Cannes; the St
Finnbar first prize at Cork. Ireland and diplo-
mas from Edinburgh and Krakow festivals.
Turning to the domestic scene, such import-
ant subject areas as economics and corporation
management; safety education and health edu-
cation were illuminated by many outstanding
1966 productions.
Freedoms Award to "The Pursuit of Profit"
Two leading U. S. manufacturers received
highest honors as the Proctor & Gamble Com-
pany's film. The Pursuit of Profit, received the
Alexander Hamilton Award of the Freedoms
Foundation. It was produced by The Jam
Handy Organization. The other award-winner
was the Kroger Company's two-phased subject.
Partners in Profit/Profit for Partners, produced
by Fred A. Niles Communications Centers,
Inc. This employee orientation film won the
first prize award of the Society for the Ad-
vancement of Management.
The Grand Prize at the 1966 Management
Film Festival went to Clood Old Sam. produced
for Merrill, Lynch. Pierce. Fenner & Smith by
Parthenon Pictures. This was ParthcHon's
fourth high honor of the past year, following a
bronze plaque trophy given Love That Car. by
the National Committee on Films for Safety
and two first place awards at the NN'PA's "Day
o' Visuals " which went to She Purrs Like a
Kitten ( American Oil ) and Two Cheers for
Charlie (Mutual and I'nited of Omaha).
Cited for Sales Promotion. Employee Training
The important area of sales presentation and
promotion also had its share of fine pictures
in '66. The Family Circle production of The
Collection, by Dynamic Films, Inc., took a first
award at NVPA's "Day of Visuals" and fol-
lowed with a silver medal at the San Francisco
International Film Festival as well as a "Chris"
certificate award from Columbus. Alitalia Air-
lines' Jet Cargo won a gold medal at the Inter-
national Film & TV Festival of New York, a
second prize from NVPA and a Columbus
certificate award. Wilding, Inc. was the pri>-
ducer.
Employee and retailer training film honors
were highlighted by the gold medal given Eli
Lilly's Day of Judgment. priKluced by the Cen-
tron Corptiration and given this picture at the
International Film & T\' Festival of New
Yi'rk; Eastern .Airlines' Sunrise at Eastern, a
1965 winner, continued to gather kudos for its
producer. Audio Productions. Inc. This picture
won an NVP.\ first prize and a CINE "Golden
Eagle" in 1966.
In the vital fields of traffic, home and occu-
17(h PRODUCTION REVIEW
lis
Citizenship Citation
to Hughes Aircraft
The year's honors
lor corporate citizen-
ship go to the Hughes
Aircraft Company for
its public affairs" cam-
paign aimed at getting
out the vote among
all employees and
documented in its
picture H-'/io Cares?
97% of all eligible
workers were regis-
tered to vote last year.
ACHIEVEMENT IN 1966
(continued from the preceding page 115)
pational safety education. The Chokerman,
produced by Rarig's, Inc. for the Northwest
Forest Industry Film Committee was another
bronze plaque winner in the National Safety
Film Contest. Other plaque winners in the oc-
cupational safety category for 1966 were
Everything to Lose, produced by Calvin Pro-
ductions for the Caterpillar Tractor Company
and The Return of Milton Whitty. sponsored
by the Ontario Construction Safety Association
and produced by Westminster Films Limited,
of Canada. Other safety plaque winners have
been mentioned.
Outstanding Films for Health Education
Turning to the equally important field of
health education, a new version of one of the
most widely-heralded educational films of the
past decade. Human Reproduction, won a
Chris statuette award at the Columbus Film
Festival and followed with a Blue Ribbon first
prize at the American Film Festival. The film
was made by Audio Productions for the Text-
Film Division of McGraw-Hill, Inc.
Point of View, produced by Vision Asso-
ciates for the National Tuberculosis Associa-
tion, was an Academy Award nominee at last
year's Hollywood "Oscar" ceremonies and won
a top award ( best rendition of concept ) at the
International Film & TV Festival of New York.
The American Heart Association's film Better
Odds for a Longer Life won one of last year's
Chris statuettes at Columbus and another Heart
Association film. Candidate for Stroke, won a
Scene from "Point of View" — 1966 Academy
nnmincc icas cited for best rendition of concept.
Chris certificate and a CINE "Golden Eagle."
Similar honors went to a third Heart Associa-
tion film. Cardiac Faihire in Infancy, produced
by Sturgis-Grant Productions.
The American Cancer Association's latest
film. Time for Decision, was a 1967 Academy
Award nominee. This color cartoon subject
was produced by Hanna-Barbera Productions.
Other Health and Medical Films Are Cited
The Wilson Research Foundation con-
tributed a useful film on The Changing View of
the Change of Life, produced by Dynamic
Films, Inc. This film was another first award
winner at the NVPA's "Day of Visuals" last
year. Other health and medical education films
of the year included Examination of Reflexes.
produced for Parke Davis & Company by The
Jam Handy Organization ( a CINE "Golden
Eagle" selection ) ; Fertility Control, the Role
of the Oral Contraceptive, produced for the
Eli Lilly Company by Aegis Productions, Inc.
( "Golden Eagle" selection ) ; and Handle With
Cure, produced by John Sutherland Produc-
"A Different Drum" tells of the significance of
the AMA's nctc Itulitute for Biomedical Research.
The award-winner is a Henry Strauss production.
tions. This film won a Chris statuette at the
Columbus Film Festival.
The area of medical research was explored
by A Different Drum, sponsored by the Amer-
ican Medical Association and produced by
Henry Strauss & Co. It was a first award win-
ner at NVPA's "Day of Visuals" and a
"Golden Eagle" selection. Scientific research
was well served by the General Motors Re-
search Labs' picture. Search, which won a gold
medal at the International Film and TV Festi-
val of N. Y. and was also a CINE "Golden
Eagle" selection. Seneca Productions produced
this fine picture.
Public Awareness of the Law and Justice
The public service sector brought out some
of the year's outstanding pictures. Two of the
best were The Odds Against, produced by
Vision Associates for the American Founda-
tion, Institute of Corrections and The True and
the Just, sponsored by the State of New York
Departmental Committee for Court Adminis-
tration and produced by Audio Productions,
Inc. The Odds Against is a 1967 Academy
Award nominee and has already been honored
with a Chris statuette and a silver medal from
the International Film & TV Festival of New
York. Tlie True ami the Just earned Audio a
gold medal at the same event last year.
Stuart Finley's production. Hater Resource-
fulness, sponsored by the New York State Con-
servation Department, was another gold medal
winner at the International Film & TV Festival.
Some Honored Educational Films of 1966
Public education and films which made con-
tributions to both information and classroom
learning had more notable honors candidates in
'66. Columbus awarded its highest honor, the
Chris statuette, to the Centron Corporation
The American Iron & Steel Institute film "Steel and America " won lienors
at the 7th International Industrial Film Festival held in Venice in '66.
116
AT&T's picture, "Beyond All Barriers" told the
^liinj of how comtminicaliort.^ can unite mankind.
j production, Spain ami Portugal — on the
[ Threshold of Success, produced for the Text-
I ilm Division of McGraw-Hill. The .Atom and
A If. produced by Bay State Film Productions
. i for the Connecticut Yankee Atomic Power
Company, made a fine contribution to better
understanding of nuclear energy in peacetime
application. Honored with a certificate award
at Columbus, the film also received a CINE
"Golden Eagle."
The AT&T-sponsored film on the broad
spectrum of world communications. Beyond
All Barriers, was produced in 1965 by Larry
Madison Productions but achieved further dis-
tinction in "66 as it received a CINE ""Golden
Eagle" and was sent abroad. The pictorial visit
to the National Gallery of Art in Washington,
presented in The American Vision with con-
summate skill by United States Productions,
■was previewed at the White House and later
received a top festival award in Chicago.
Sports and Tra\el .Are Popular Subjects
•ir Sports, travel and recreational inlcrests were
served by some very exciting pictures in the
year. Dynamic Films" film report of the In-
diana/tolis 500. sponsored by Ashland Oil &
Refining Co.. was among the best of these. The
World Series. 1966, has already been men-
tioned as one of the year's most widely-seen
sports pictures and pro football had its hour in
the Wolper Productions' classic. Mayhem on
o Sunday Ajternoon. first seen as a television
■"special" and later available in 16mm.
Travel promotion through the medium of the
screen continues to win tremendous 16mm
group audiences. Here. Pan .American World
Airways had three winners last year with the
Henry Strauss Production, Wintis to .Alaska.
honored with a first place by the National
■Visual Presentation Association and the Vision
(CONTINUED ON THE FOLLOWING PACE 118)
WE HONOR THESE INDIVIDUALS AND GROUPS
¥T ONORS OF THE Yi AR belong not only to
** the outstanding films of 1966 but must
be shared by those individuals and organiza-
tions who contributed new methods of produc-
tion and projection, who helped to get these
pictures to increasing thousands of viewers and
to others who made notable personal contribu-
tions to the advancement of audiovisual com-
munication.
The Editors of Business Screen cite Dr.
James Lieberman, director of the Public Health
Service Audiovisual Facility in Atlanta.
Georgia, as our candidate for "man-of-the-
year" honors. Recipient in 1966 of the Public
Health Service Meritorious Service Medal lor
Dr. James Liebcmian, Director uf
the Public Health Seniee Audio-
visual Facility in Atlanta, Geor^^ia.
"his leadership in developing and administer-
ing a national and international program for
the improvement of biochemical communica-
tion" Dr. Lieberman is a prophet niih honor
in his own professional community. His strong
belief in the value of single-concept 8mm films
for health education and medical education, the
work of his Facility in making so many useful
films and his sound administration of this pro-
gram merit our further acknowledgement of his
outstanding leadership in audiovisuals.
Film Distributor Cited for Leadership
r National distributors of sponsored films have
been most progressive in recent years, turning
quickly to computers for more accurate and
complete processing of audience data. Among
such organizations on whom the industry de-
pends to move its prinJuct to the people for
whom it is intended. Modern Talking Picture
Service, Inc. has earned commendation here
for its extensive computer and reporting sys-
tem installations and for the continued spread
of its Airport Theater operations, now reaching
Scene from "Spain and Portugal — on the Threshold of Success" jyroduced
hij the Cenlron Corporation for McCraw-llill Text-Film.i — and a uinner!
II^^H
^ms^^^^h.
1 ^Mf*
5^^^ ""^^^ ""
new and larger audiences of influential men
and women.
.Among organizations deserving special men-
tion, we cite the National Committee on Films
for Safety, "because this voluntary group of
outstanding specialists in all areas concerned
with safety education has provided the United
States with one of its most respected annual
film awards programs." The National Safety
Film Contest, coordinated by William Eng-
lander, secretary of the National Committee,
culminates at the annual National Safety Con-
gress held each year in Chicago. Sans entry
fees and without fanfare, this group of experts
in the subject field they know best, comes up
with bronze plaque and merit awards that are
recognized as authoritative and meaningful
throughout the world.
Prime Nio\er of Films to Festivals Abroad
"ir The Council on International Nontheatrical
Events (Cine) can't please everyone in mak-
ing annual U. S. selections for overseas film
awards competition but it makes an enormous
( and too often, thankless ) contribution to this
task of nationwide film review and coordina-
tion. To James Culver and his staff in Wa.sh-
ington, and to members of regional Cine juries
across the country as well as to other hard-
working volunteers who comprise the Board of
Cine, we extend the grateful thanks of prtxluc-
ers and sponsors whom it has served these past
nine years.
Within the .American Medical .-Association,
the work of Ralph P. Creer. director of medical
motion pictures and television in the depart-
ment of postgraduate education, includes sup-
ervision of an ever-expanding professional
medical film library. The increasing service of
that library among medical societies, hospitals,
medical schools and other professional groups
is reported elsewhere in this issue. But we
would also cite the good citizenship of audio-
White House premiere of "The American Vision"
brought p,reetiug from Mrs. Lyndon B. Johivion
to noted art patron, Mrs. Chester Dale and C.atlert,
director John Walker. ( Washington Star photo)
^ ^l
117
A
\^ii
«:>*«L
■J
WE PAUSE TO HONOR:
(CONTINUED FROM IHE PRICHDING PAGE 117)
visual leader Ralph Creer tor his work in di-
recting the preparation of the AMA's medical
film catalog, his frequent talks to medical as-
semblies (on January 5. 1967. for example, he
addressed the AIVIA"s Third Conference on
International Health on "New Developments in
International Medical Film Programs"), and
for his constant probing of medical film data
which resulted in reports on U.S. produced
medical films used in specific lands abroad
such as Colombia, Brazil and India.
As one of those Cine "volunteer" spokes-
men, serving in his special field of medical film
interest, as a past-president and active sup-
porter of the Chicago Film Council, Ralph
Creer is also one of the industry's "men-of-the-
year."
National Audio-Visual Association Cited
Professional and trade organizations serving
the audiovisual industry worked hard this past
year to advance both business and educational
use of films. The National Audio-Visual Asso-
ciation, for e.xample. has done a tremendous
iob in working with Congress on behalf of
films in our schools. The annual convention
and trade show of that dealer organization is
the largest gathering place of those who dis-
tribute both films and equipment as well as
the largest single showing of the latest in audio-
visual equipment and related accessories.
7V A single company, Calvin of Kansas City,
has recently concluded its 21st annual work-
shop for film makers and again presented both
films and techniques to a capacity crowd of
nearly 800 professionals. To president Leonard
Keck of Calvin Productions and to all who
made so many useful contributions to those
who attended the 21st Annual Calvin Work-
shop, this special commendation is merited.
While helping themselves. Calvin has helped
the many who benefit from this useful sharing.
This was the year, too, in which staunch be-
lievers in audiovisual communication were in
high places within the U.S. government. Sena-
tors George Murphy (Rep. California) and
Charles Percy (Rep. Illinois) will not overlook
opportunities to better apply sound principles
learned through long experience with the film
medium as they help to bring more informa-
tion and better teaching methods to the coun-
try in years ahead.
CIFE Honors the Industrial Film Medium
Finally, looking abroad, we must commend
the work of the Confederation of Industrial
Federations of Europe (CIFE) for its sponsor-
ship of the annual International Industrial Film
Festivals on that continent and in England.
The 8th annual event moves to Lisbon. Portu-
gal in September. Secretary-General Rene Ar-
naud and members of his staff have placed the
industrial film medium on a high plateau
among top management in European industry.
i
SPORTS AND TRAVEL: 66
(CONTINUED FROM THE PRECEDING PAGE 117)
Associates" picture. Wings lo France, came up
with a special jury prize at the Chicago Inter-
national Film Festival as well as a citation for
"the best direction and editing" given at the
International Film & TV Festival of New York.
I ihii .Authors" production of New Horizons-
liiazil was Pan Am"s third winner last year.
■if Meeting the interest of audience in both
travel and outdoor recreations were pictures
like As Tall As the Mountains, sponsored by
Adolph Coors Co.; Eastman Kodak's colorful
short subject, Trek to the Telons. produced
by Mattco Associates, and such adventure-in-
spired films as High In the Himalayas, spon-
sored by Sears-Roebuck. Carson Davidson
Productions won festival honors with Railway
IViih a Heart of Gold and there were others! •
.At the left: u vi i/Kciicc front Dynamic Filmi' "Indianapolis: .500" incture
showing the much-hcraldcd crash scene at this exciting race. Below: a
Worlds Series film produced by Jack Lich Productions icas sure to be one
of the best-attended attractions ivhcn offered to audiences in the U.S.
BUSINESS SCREEN • 1967
The American Navv in Vietnam
The Naw's Aliility l<> K«>>|miii<I yui<-kl\ anil l)<» a Siir|>ri"-in^
\'ari«-lv of Uil'lVreiil Ta»k« liflalt-d in a (!i>lor noriinicniarv
OS August 2, 1964, the United
States Navy destroyer Mad-
Dox, on patrol in international
waters of the Gulf of Tonkin,
picked up three unidentified con-
tacts on her radar scopes ap-
proaching from the northwest and
coming fast. Within minutes they
were identified as North Vietna-
mese PT boats armed with torpe-
does and 37mm guns and, with
ensuing exchange of gunfire, the
Navy's role in Vietnam had sud-
denly expanded.
In the two and a half years that
have passed since the Tonkin Gulf
incident, the United States Navy
has done an unprecedented variety
of different jobs in Vietnam, which
the general public often knows
very little about.
Aided South \'ict nam's Navy
Even before Tonkin Gulf, the
Navy had been active in an advi-
sory capacity, trying to help the
small South X'ietnamese Navy in-
crease the effectiveness of its ef-
forts to defend the rivers and coas-
tal waters from the Vict Cong. In
addition, the Navy was called upon
to take command responsibility for
all support activities in Vietnam —
an assignment which developed
into the Navy's largest single over-
seas shore command.
The Marines were sent to help
fight the land war; never before
has the potential of the Navy-
Marine Corps team been so fully
realized. Naval air power from
land and from carriers in the South
China Sea has been a primary fac-
tor in American military strength.
>\'ritcr-dircclor Tom Carroll, Jr.,
(/(.scii.v.vcv filminfi of on-camera nar-
ration uilh Chrt Ihintley and cani-
erainan llirman Kilclicn aboard
I'SS GUAM in New York Harbor.
.And along with it all. the Navy
has pursued a vigorous program
of civic action designed to help the
people of South Vietnam rebuild
in the face of a conflict that often
threatens to destroy them.
Informs Public of Its Role
In an effort to inform the public
about the full scope of its activi-
ties in Vietnam, the Navy's Chief
of Information assigned to Sun
Dial Films, Inc. the task of re-
searching, writing and producing
uuxi)i.i;.
i'I(:tx.v
Project Handclasp at work in Viit-
imm as VS. Xaiy Chief Radioman
(Urald Bisslcr helps a young Mon-
lagnard girl choose new dress from
clothing sent by American people.
a half-hour film, to be entitled,
"The American Navy in Viet-
nam", which would give complete
picture of the U.S. Nava' effort,
including even those activities
which, while they are less glamor-
ous and more overlooked, are often
vitally important.
Producer Carl Ragsdalc. in turn,
assigned staff writer-director Tom
Carroll. Jr., to supervise the proj-
ect and he began a series of re-
search conferences with interested
naval commands and personnel
from the Secretary of the Navy
and the Commander-in-Chief of
the Pacific Fleet to a young navy
journalist recently returned from
.issignment in the Mekong Delta
and a pilot back from carrier duty.
Covers All Naial .\ctivities
On-location photography in
\'ietnam took Sun Dial's camera
crews from the Mekong Delta in
the south to Danang in the North
Since the assignment was to cover
all phases of naval activity, the lo-
cations ranged from administra-
tive and command offices in Sai-
gon to Navy ships offshore in the
South China Sea: the Attack Car-
( CONCLUDED ON PAGE 218)
High-speed patrol craft of the U. S. Navy, called Swift Boats, participate m
(Operation Marketimc to deny rivers, coastal waters to Viet Cong traffic.
FROM: CHIEF OF NAVAL OPERATIONS
TO: COMMANDER-IN-CHIEF PACIFIC FLEET
SUBJECT: FILMING "AMERICAN NAVY IN VIETNAM"
1. SECNAV HAS AUTHORIZED A NAVY-SPONSORED
28-MINUTE COLOR MOTION PICTURE TELLING THE
STORY OF NAVAL ACTIVITIES IN VIETNAM.
CONTRACT FOR THE FILM HAS BEEN LET TO SUN
DIAL FILMS OF NEW YORK. DIRECTOR/WRITER
TOM CARROLL AND CREW OF SEVEN WILL ARRIVE
SAIGON 21 MARCH. GROUP PLANS FOUR TO SIX
WEEKS FILMING IN VIETNAM AND SHIPS OF
7TH FLEET.
2. FILM WILL COVER ALL ASPECTS OF THE NAVY
ROLE, INCLUDING CVA/AIR STRIKES, NGFS,
AMPHIBIOUS OPS., LOGISTICS, MARKET TIME,
RAG'S, JUNK FORCE, SEABEES, HSA, USMC.
3. IN COUNTRY AIRTRANS, COD AND EMBARKATION
SHIPS AND UNITS, AS REQUIRED, AUTHORIZED.
4. FULL COOPERATION IS NECESSARY TO
COMPLETE REQUIREMENTS IN ACCORD WITH PUBLIC
AFFAIRS IMPORTANCE OF THIS PROJECT.
\ eriical Knvelopment, one of niuesi concepts in strike warfare, is slutwn as
helicopters loaded tcith Marines lift nfi irntn \hips oj the ~th Fleet . . .
r ■
\'^
I7lh PRODICTION RKVIFW
4 •
Modem radar-equipped barge tow
iiHHcs along an inland waterway;
lure there arc 28 barges- loaded
with a variety of commodities . . .
scene in "The Wonder of Water."
Multi-purpose dams siieli as this
xerve both industry and the public.
Here small craft are nuiving down-
stream via McNary Dam lock, en-
route to Steelhead fishing grounds.
The Role of America's Inland Waterways
Benefits of System to Industrial Economy and the Public
Are Pictured in 27-Minute Film on '"The bonder of ^ater"
THE Importance of America's
inland waterways system to
the economy of the nation is made
vividly clear in a new 27-minute
color film, sponsored by The
American Waterways Operators,
Inc. and produced on cross-coun-
try location by The Jam Handy
Organization. The title: The Won-
der of Water.
As the film shows, 95 per cent
of the nation's people are served by
the more than 25,000 miles of
navigable streams and canals, not
even counting the Great Lakes.
Along these routes travelled the
pioneers who opened the land to
settlement and expansion; today,
these inland waters are put to
work in power generation, irriga-
tion and recreation — as well as
facilitating lower-cost of the goods
and materials which move over
their surface.
Recent Progress Is Reported
The nation's future growth is
inexorably involved in what hap-
pens to improve and expand this
system. The recent developments
(some under construction) include
17 multi-purpose projects along
the Arkansas River, linking Fort
Smith, Little Rock and Tulsa with
the sea: making the Snake River
navigable from the Columbia
River to Lewiston, Idaho for con-
tinued development of the North-
inum, petro-chemicals which move
to markets on barges: wheat from
North Dakota and Montana, corn
and soybeans from the Midwest
... all these basic products are
benefited by water transportation.
The Wonder of Wal^r shows
what the waterways industry is do-
ing to improve equipment — to
keep costs down while moving
larger payloads. Today's barges,
unlike such ancestors as the Mis-
sissippi stern-wheelers, are purely
functional. Lashed together, as
many as 50 to a single tow. they
behave as a single vessel . . . seven
acres of products moving to mar-
ket in a single hand.
Barges like these are equipped
with the latest navigational and
communication devices, rivaling
the airlines in their constant evolu-
tion of newer and better equip-
ment. They're even moving out to
sea as ocean-going barges carry up
to 20,000 tons in a single move-
ment. As an example of compara-
west; the Cross-Florida Barge
Canal and improvement of the
Pearl River, a space-age necessity.
Industry follows the opening of
new and improved waterways, us-
ing their fluids for manufacturing
as well as transportation, .^nd in-
dustry's growth triggers a chain re-
action of prosperity for these areas
as it creates jobs. But where water-
ways are outmoded by the passage
of time, older industries move on.
There is. for example, the obso-
lescent Florida State Barge Canal
system which needs to be incor-
porated into the big Federally-op-
erated network and modernized.
Plant Expansion Along Ohio
The 19 new locks along the
Ohio which have replaced 46 out-
dated installations are now ade-
quate to handle modern commer-
cial barge traffic. As a result,
along the Ohio and its tributaries,
billions of dollars in plant expan-
sion have stimulated that area's
economy.
UnUke other natural resources,
water can be used again and
again. Strenuous efforts to avoid
pollution and to keep these streams
clean arc being made by Federal
as well as local and state govern-
ments and industry to safeguard
this vital resource.
The film's sequences cover ma-
jor industries such as coal, alum-
tive sizes, the film shows, a 50,-
000-ton payload on a river tow
would be the equivalent of eight
and one-third trains, each with
120 cars or more than 1.500 of
the largest trucks on the highways.
Frankly competitive. The Won-
der of Water notes that water
transports costs only three-tenths
of a cent per ton-mile as compared
to one and one-half cents by rail
and six and one-half cents over the
highways.
Jam Handy camera crews caught
barges in action throughout the
land: this visual report is a sequel
to another successful, earlier film
for the same sponsor and brings
the case for America's waterways
up to date. Prints are available for
free loan by groups and organiza-
tions as well as schools throughout
the nation from regional libraries
of its national distributor: Asso-
ciation Films, at Ridgefield, New
Jersey; LaGrange. Illinois; Dallas,
Texas; and Hayward, California. •
How To Be More Than "Just a Secretary'
WEBSTER DEFINES a secretary
as "a person employed to
keep records, take care of cor-
respondence and other writing
tasks, etc., for an organization or
individual."
A new slidefilm now in use by
the First National City Bank in
New York goes on to say that the
most important word in that defi-
nition is etcetera. For the truth is
that when you're secretary —
whether you know it or not —
you're really a diplomat, econo-
mist, professor of English, psy-
chologist, communications special-
ist, official hostess, captain of the
guard, advisor, consultant, interior
decorator, industrial designer, gen-
eral arranger, protector, and much,
much more!
Just A Secretary, a sound slide-
film used for training throughout
the bank, is designed to show the
secretary's job is something quite
out of the ordinary; a job that
A secretary's role includes being
captuin-of-the-guard aiul diplomat.
requires judgment, sensitivity,
and understanding, in addition to
the usual office skills. And it is
these qualities that make the job
more enjoyable and more hkely
to lead to advancement. It was
produced by Gotham Film Pro-
ductions under the supervision of
Gordon Rhodes, Training Direc-
tor of the First National City
Bank.
The bank has authorized its use
by other companies faced with the
problem of training and motivat-
ing the secretarial staff. Among
companies currently using the film
are W. T. Grant, J. C. Peimey,
New York Telephone Co., and
L'nion Bag-Camp Paper Corp.
How to Obtam This Program
Prints of the 1 1 1 o-minute sub-
ject, plus record with both manual
and automatic tracks, are avail-
able for sale (S20) from Gotham
Film Productions, Inc., 1 1 East
44th Street. New York 10017. •
Her job requires judgment and sen-
sitivity, ;)/»« rssiiUiiil office skills.
120
BUSINESS SCREEN • 1967
THE BUSINESS CORPORATION
Meets Problems of Era of Radical Change
■V New Fortune Film. Made in Cooperation ^^ itii Arnic-o Steel
OVFR THh PAST TWO YEARS it
has been a frequent editorial
reference point in Fortune Maga-
zine that we are living in an "Era
of Radical Change." affecting our
economy, our social institutions.
and — profoundly — our business
corporations.
In a new motion picture. The
Era of Radical Change ami the
Corporation. Fortune Films, a de-
partment of the magazine, shows
how one company — an old-line
company at that — is attempting
to cope with and condition its peo-
ple for change.
How Change .Effected .-Vrmco
The film is presented in the pub-
lic interest in cooperation with the
Armco Steel Corporation, which
served as an example of the proc-
esses of change as they affect to-
day's corporations.
TTie film demonstrates that in
every area of operations, from pro-
duction to marketing, the problem
is how to motivate people to ac-
cept change, to participate in and
help make the changes work. and.
most important ( and difficult ) to
use their initiative in creating
change.
Armco's part in the film project
developed through conferences
with Dynamic Films. Inc., produc-
er of a previous, and highly suc-
cessful. Fortune film. The Sales-
man Isn't Dead — He's Pilferenl.
and with Robert C. Hattersley,
head of Fortune Films.
First of Corporate Studies
This activity makes motion pic-
tures on certain editorial subjects
which prove to be particularly in-
teresting and useful to the business
Logan T. Johnston, hoard cliainiian
of Armco Stiil. auuits signal of Oi-
sixtant canuraman Dick Hlofxom for
scene in ichich be is featured.
community. .And this, the fir^t
"corporation story" done by For-
tune Films, was made because, it
was thought that Armco repre-
sented the change syndrome so well
that the company might serve as a
prime example of the problems
facing other companies in these
times.
Armco. which paid all produc-
tion costs, agreed to give Fortune
complete editorial authority in
scripting and producing the pic-
ture. As a result, it is a thought-
William \ erity. president of Arm-
co (right) listen.^ intently while di-
rector Maurice Rapf discusses a
scene to he lensed in executive of-
fice of the big steel company.
fully perceptive documentary, de-
scribing the problems and chal-
lenges of change taking place with-
in the big Middletown, Ohio, steel
producer.
Company Is "Going Places"
Probably few companies could,
or would, stand still for this kind
of probing, but Armco, which has
been described as a shining exam-
ple of a company really going
places, comes out looking remark-
ably good as it thrashes its way out
of old habits and old methods into
the new technology and philosophy
of change.
It is interesting that the film
does not examine a "glamor" com-
pany, where products themselves
are symbols of change, but a com-
pany with venerable facilities
grinding out the most basic com-
motlity of industrial society —
steel.
New Ca.sling Method Debaled
Decisions are not always easily
arrived at. as Armco prepares for
the future. The plan to adopt a ncu
continuous casting methix.! caused
a lot of argument within the coni-
Amico Steel's controller, D. E, Boone, talks about computers in a scene from
the Fortune Film on "The Era of Radical Change — and the Corjmration."
pany. There were as many for the
plan as against it.
As President C. William Verity,
Jr., says in the film, "It was nc
easy decision . . . and after thrash-
ing it around many times, the exec-
utive committee recommended that
we hedge our bet." To which the
narrator comments, "Not exactly
a bold decision, and not everyone
in the company was satisfied."
But adjusting to new technology
is a continuing problem in most
industries, and basic production
methods can't change every day,
especially in an industry like steel.
The Market: Chanj;es and Grows
But Fortune pt)ints out that as it
has often explained, what does
elmnge. grow and become more
complicated all the lime, is the
area in which the products of the
new technology must be sold —
the market. The innovation and
specialty of today becomes the
commodity of tomorrow, and the
tomorrows are coming much faster
than they used to.
Armco has always been an in-
novator in the steel industry. For
ten years, the film points out, the
company tried to sell aluminized
steel for automobile mufflers — an
obvious improvement — to De-
troit, but it wasn't until 19.';9 that
one major car maker switched to
an aluminized muffler as standard
equipment. Today, every Ameri-
can car built has all or part of its
exhaust system made of aluminized
steel. It's really a big market.
Product Can Become Obsolete
But the irony of it for Armco is
that it can't even sit back and
enjoy its share. Mufflers are going
to be different because the whole
system is going to be changed
radically to help the smo^ prob-
lem. One solution will result in
the exhaust gasses being much
hotter, which could rule out alum-
inized. But this could mean that
stainless steel is on the way in.
"There's the era of radical
change for you," an Armco execu-
tive says. "You spend ten years
establishing something new and
useful, and then find out it might
be on the road to obsolescence just
a few years after you get it ac-
cepted."
Armco middle management
seems to be keenly alert to the
winds of change and ready for
whatever they may bring.
One young Armco man sums up
this attitude in the concluding
moments of the film: "Whether
it's change wrought by use of a
(CONCLUDED ON PAGE 209)
Technical "task force" of .\rmco Steel Corporation, about to go overseas,
pauses for film scenes shot at the company hangar in Middletotcn. Ohio.
I7lh PRODLCTION RKVIEW
121
American Oil Company's driver education film program Ict.s teachers show
iini)ortant aspects of car operutioii and safe driving habits that can't be
horned through verbal discussion in the high school classroom.
American Oil Films Encourage Dri\ er Safetv;
Build Company's Image Among Teen-Agers
'W/'hen Dad Was a Teenager
" learning to drive, his car had
about 60 horsepower and was one
of 30 million motor vehicles on
the nation's streets and highways.
Today, his teenage son or daughter
learns to drive a car with three to
five times more horsepower on
highways carrying more than 82
million motor vehicles.
Consequently, training compe-
tent drivers now is both more im-
portant and more complex than
when Dad first lurched along a se-
cluded country lane in the family
car years ago, while his father
shouted instruction and, perhaps,
epithets.
Eight Single-Concept Films
For this reason, American Oil
Company, the nationwide market-
ing subsidiary of Standard Oil
Company ( Indiana ) , is helping
young people to become assured,
safe drivers through the use of
eight, 8mm, single-concept, black-
and-white driver education films
which visualize special road situa-
tions otherwise impossible to rep-
resent adequately in the classroom.
American Oil is one of the first, if
not the only, company to work
with schools in this Smm, single-
concept medium.
The chief goal of the film pro-
gram is to assist high school driver-
education instructors to graduate
safe, competent drivers. But, of
course, the project also serves to
introduce young motorists and po-
tential future customers to Ameri-
can Oil. Teenagers, in fact, con-
stitute one of the fastest growing
portions of the population and rep-
resent the company's future busi-
ness.
Inaugurated in 1964, the film
project follows a tradition of youth
programs supported over the years
as an aspect of American Oil's cor-
porate citizenship. For example,
the company and The American
Oil Foundation, for many years
has sponsored the 4H Tractor Pro-
gram in 40 states. American Oil
Foundation also contributes to the
Chief goal of American's driver education film program is to help high
school driver education teachers to develop safe, competent drivers. But
the widely-used series is also inirnd\ii iiej, imti nlial euslonurs tt> cmnpantj.
Future Farmers of America foun-
dation.
Pro\ided Booklets and Posters
The company, in the early Six-
ties prepared four booklets telling
the story of the petroleum industry
in terms of research, marketing,
transportation and exploration.
Each of these booklets was mailed
to more than 17,000 high schools
in the country with an offer to
make them available in quantity
free of charge for classroom use.
The response was very good.
A poster program was also es-
tablished in which, each month
Driver education students at the
Xaperville, 111. Communitij High
School were among the first to use
American OiFs Smm film program.
during the school year, a poster
covering a science topic in petrol-
eum is mailed to each high school.
In addition to highlighting science,
these posters help to build the
image of the teacher and promote
interest in the petroleum industry
from a job standpoint.
However, in the past, most cor-
porate youth activities had been
generally concentrated in rural
areas. There was a need to level
out this activity so as to incorpor-
ate more teenagers in urban-sub-
urban environments. In the search
for a common denominator through
which to contact teenagers, only
one appeared; the high school.
Meanwhile, at various nation-
wide meetings American Oil deal-
ers suggested that a program be
developed to promote safe driving
among today's youth.
Form An .\d\isory Committee
As a result, the National Educa-
tion Association's National Com-
mission on Safety Education was
approached and, with American
Oil support, a special committee of
professionals in driver education,
traffic safely, and audio-visual in-
struction was formed.
This committee developed the
concept of a driver education film
program to counteract the inade-
by R. L. Ultley, Supervisor
Youth & Educational Activities
American Oil Company
quacy of words, charts and still
pictures to portray road situations
realistically — a problem further
complicated by the limited experi-
ence of the beginning driver.
Series Produced bv Parthenon
The committee working with the
National Commission on Safety
Education and Parthenon Pictures,
a leading Hollywood production
company, produced the eight films.
The films do not bring a moving
car into the classroom. But they do
the next best thing by realistically
simulating special driving situa-
tions — at a cost so low any school
can afford one or more sets.
Titled Schooled in Safety, the
motion pictures are designed as a
special supplement to the national
driver education program. Each of
the eight films is 4' 2 minutes long.
They allow teachers to show, on
screen, important aspects of driv-
ing that could not be practicably
demonstrated in class discussion or
on the road.
Cover These Essential Topics
Topics discussed include how to
cope with highway emergencies,
how to drive on urban superhigh-
ways, how the brakes and ""power
train" of a car work, what physical
forces and laws are involved in op-
erating a car, and the limits ot
lights in night driving. The film
program includes a guide book to
assist the teacher and a special
booklet on safe driving for stu-
dents, called "Tips from Pro Driv-
ers."
The films tie in directly with
existing driver education textbooks
(CONCLUDED OS PAGE 201 I
'Schooled in Safetv" program in-
eludes eight Smm, singlc-concei>t
films (each AH min.), plus the
teacher's guide and a booklet ft
students on "Tips from Pro Drii
ers." Series is available in both n •
a>\d cartridge format and is also »•
leased in IBnvti sound film formal.
BUSINESS SCREEN • 1967
Watch for Handtraps
A Film Help.- Prrvfnl Injuries
LAST FALL, in plants through-
out the U.S. Steel Corpora-
tion, employees picked up paper
I and pencil — and watched a movie
I — The Handlrap Test. It was a
I new 20-niinute motion picture in
I color which was shown over a
I two-month period to all company
employees.
I The film was sponsored by
I USS for one purpose — to help
I workers prevent hand and finger
injuries on the job and off.
Some 4S5.000 hands and fin-
gers were disabled in industrial
accidents last year. Such injuries
were the number one safety prob-
lem in American industry. In fact,
one of every four disabling in-
juries involved the hands.
The Hamllrap Test — patterned
after the recently televised Nation-
al Driver's Test — quizzed view-
ers on their knowledge of causes
of hand and finger injuries and
their reaction to potential accident
situations. The test was not for
grading purposes, but to remind
employees of the many potential
hazards to hands and fingers, and
to determine how well the average
USS employee recognizes "hand-
traps."
The film, prcxluced by Matt Par-
rel! Productions. Inc., of New
York, used USS employees and
plant and mine locations in its
filming. In the film, employees
were vividly reminded of "pinch-
points" — places where hands and
fingers can be caught between two
objects.
"Pinchpoints" are a part of ev-
eryday life, the film points out.
They are everywhere — at home,
at play, at work — kitchen
drawers, auto doors, machinery in
motion. But pinchp<iints in them-
selves are harmless. It's only when
we get a hand or finger in a pinch-
point that it can become a "hand-
trap."
The Hamllrap Test was pro-
duced to help U.S. Steel people
recognize pinchpoints so handtraps
will be avoided and hands and
fingers will be protected. S.'i prints
of the film were used in showings
throughout all U.S. Steel plants. •
f\ F All the communication
^-^ skills in the repertoire of the
average man or woman, the one
used most ( and paid attention to
least ) is that of listening. The
amount of time devoted to instruc-
tion in the art of listening is min-
iscule.
An unusual motion picture, cur-
rently available for outright print
purchase, represents a vital step
towards correcting the imbalance
in favor of the eye at the expense
of auditory sense. Are You Listen-
ing? ( 12' ; -minutes. 16mm b&w)
was produced by Henry Strauss &
Co. It not only diagnoses major
causes of the "non-listening" dis-
ease but also provides a basis on
which effective programs of cura-
tive value can be developed.
Listening Can Be Neutralized
The films premise is that people
are prevented from listening by
certain emotional or intellectual
distractions. Even the skillful lis-
tener can fall prey to one of sev-
eral "conditions of interference"
in which his skill is neutralized.
In structure as well as the na-
ture of its subject matter. Are
You Listening? is a very useful
tool for business, supervisory, and
a wide range of other group uses.
Five dramatic "case histories"
provide substance for effective
and objective listening as they
present subtle but forceful back-
ground on what happens when
people fail to listen.
Show Causes of Non-Listening
The five cases show five differ-
ent causes of non-listening in op-
eration. In each case the effect is
one of dissatisfaction — no matter
what the setting nor who the par-
ticipants. .\ supervisor is insensi-
tive to the feelings and opinions of
employees. The morale in his unit
sinks to an all-time low. In an-
other case, a meeting is held at
which the leader pays attention
only to himself. Participation
drops off to nothing. Then, we ob-
serve an evaluation interview
which produces nothing but ill
will and evaluates just plain noth-
I ing. No one is listening.
At another interview there is
every appearance of listening, but
we come to realize that "listening
is more than meets the ear". It is
not something that takes place on
the surface. It is. rather, some-
thing that tKcurs deep within each
individual giving meaning and im-
portance to someone else. In this
instance there is little more than
wasted time.
Finally, we eavesdrop on a
situation in which a prospective
airline passenger attempts to con-
"Thc act of listening is one of thf "She screens out unwanted sounds;
inoxl important of all litiman funt- fillers ami distorts, because of things
lions anil one of the most difficult." which she doesn't want to hear."
ARE YOU LISTENING?
This New 12->linule Pielure ("an Help Its Viewers Improve
Upon the Mo8t-Ur>r<l. Bailly-Neglerteci Communiralion .Skill
vey something of his uncertainty
to an employee of the airline. The
point is beautifully made that lis-
tening is not simply a matter of
hearing what is said. Nor is it
something that can be accom-
plished with one-half of one's at-
tention. We "see" listening as a
truly full-time effort.
Binding these separate cases
together, providing the philosophic
thread that makes a unified whole
out of distinctly individual parts,
is some exciting documentary-style
footage of people in various atti-
tudes of listening and not listening.
"Wc begin life by listening. \Vc
Iciirn to talk Inj li.steninp . . ahsorh
ideas; grow hy listening."
of paying close attention and of
screening everything out, of in-
volving themselves and of cutting
themselves off. The scenes are apt
visualizations of the ideas about
listening that abound in the film's
narration script : ideas w orth bring-
ing to life.
Are You Listening? was orig-
inally produced by the Strauss or-
ganization for Pan American
World Airways for use in their
Sales and Service training pro-
grams.
llo« Yon Can Obtain This Film
The film is now available for
general distribution as well. The
purchase price of .4 re You Listen-
ing? is SI 40 which includes a well-
organized discussion guide, in-
valuable for small group or class-
room showings. Previews can be
arranged at a cost of SI 0.00, ap-
plicable towards purchase. Henry
Strauss & Co., 31 West 53rd
Street. New York City, are the
sole distributors. •
Seagram's Holiday Promotional
Show Features Unusual Visuals
Seagram-Distillers Co. demon-
strated its Christmas and New
Year's holiday packaging and ad-
vertising plans during October and
early November last fall at 32
meetings held for the company's
own and distributor salesmen at
strategic locations throughout the
country. Three traveling station-
wagon units with Powerhouse
slidefilm and 16mm sound motion
picture projectors, 20-foot wide
screen, and designed for one-man
operation, were used to put on the
meetings.
Seagram wanted something spir-
ited this year for the annual sales-
men's show — something with fun.
a lot of pacing, get-up-and-go sales
excitement — but at the same
time not taking itself tixi seriously.
The presentation, said to be ex-
tremely successful in pleasing its
audience and motivating them for
the big holiday season, combined
motion pictures and slides on one
wide-screen, with content material
provided by puppets, hill-billy
singers, pop art, Super-Salesman
himself, a cast of 20, an original
score and many more elements.
Slide changes were cued to a script
and made manually, while the
16mm projector ran continuously.
Both picture sources were blend-
ed into a freshly new and smooth-
ly integrated presentation, all put
touether bv X'isualscopc. Inc.. New
Y^rk. ,
17lh PRODUCTION REVIEW
1 23
Title frame of IBM widescreen presentation which featured the Gray Company's successful experience.
Strong graphics combined with live photography pictured the computing speed of IBM's Ramoc 1405.
Overlapped images created excitement, illustrated machme parts awaiting replacement in inventory.
Above: five elements of manufacturing "loop": order, manufacturing, planning. Inventory and financial control.
Below: complex bill of materials explosion was built up ocross the screen for easy comprehension.
Visual Impact Helps
Sell Data Processing ,
IBM Widescreen Pr<>j»ram
Vt ins .\uilienoes at Exhibitiun
Oeven Leading Manufactur-
'--' ERS of data processing systems
were invited by the Data Proces-
sing Management Association to
present case histories at their three-
day Exhibition. The case history
presentations were to be "side
show" exhibits with each company
attracting its own audience.
This year's show was held at the
Conrad Hilton Hotel in Chicago.
IBM chose to tell the story of
a medium-size manufacturer, the ■
Gray Company of Minneapolis,
which had installed a punch card
machine in 1952 and since then
had expanded its system to an
IBM System/ 360 to include vir-
tually every phase of its manufac-
turing operation. Its sales had more
than tripled since 1950, and its
work force more than doubled. It
was a success story largely due to
efficient systems management. It
was a story, too, with which most
of the DPMA membership could
identify.
• The Problem: To present the
Gray Company story in a style to
capture an audience's attention
without distracting from the mes-
sage itself. To bring showmanship
to the story, but avoid the pitfall
of over production.
IBM wanted to present the story
with impact and showmanship to ;
the prospective systems buyers
who are in strong concentration at
the DPMA meetings.
• The Solution: A tightly paced
forty-five minute audiovisual pre-
sentation using a new "overlap"
slide and film technique developed
by Ken Saco Associates, New
York. With this dramatic visual
support IBM executives who were
intimately connected with the Gray
story were chosen to appear as
"live" speakers. Gray Compan\
executives who were involved with
implementation and purchasing de-
cisions were asked by IBM to ap-
pear in the presentation in filmed
interviews.
The production was structured
to tell the Gray story chronologic-
ally, alternating problem with so-
lution, with company reaction and
steps toward new systems devel-
opment.
Working closely with IBM, who
structured the basic story. Ken
Saco Associates' writer Richard
Bruner developed a script with
BUSINESS SCREEN • 1967
Ken Saco integrating visual treat-
ment. From the resultant story-
board emerged the style — a com-
1 bination of live film footage and
still photography with strong sym-
bolic graphics.
Working under Ken Saco As-
sociates' supervision. IBM film and
still photographers covered the
Gray Company executive intcr-
1 views and the entire manufacturing
I operation in three days of intensive
shooting on location in Minneapo-
' lis. Time was a crucial factor with
the entire production scheduled for
a 60 day completion date.
: Staging involved the use of two
I podiums, one on either end of the
i twenty-four foot wide screen.
] Speakers appeared on alternating
I sides. Filmed interviews were plan-
1 ned for cross conversation between
I live speaker and filmed speaker.
I This required exacting scripts and
! careful timing.
Visuals were used to symbolize
the progress from the beginnings
of a system to a fully integrated
system. Photography illustrated
systems-in-use. Complex systems
flow charts were boiled down and
their essence built up step by step
across the wide screen.
Results: Audiences were at-
tracted to the IBM performances
in greater numbers than to any
other exhibitor. .Audience reaction
was captured through a question-
naire distributed at the third per-
formance. The overwhelming en-
thusiastic responses were ample
evidence of its effectiveness.
So successful was the production
that immediate plans were begun
to translate the live performance
into a filmed version usable by
IBM branches over the country.
Once again the audio-visual
medium demonstrated its unique
ability to attract sizeable audiences
and communicate a complex cor-
porate story favorably and consis-
tent with good corporate image. •
Cancer Society's "Crusade '67"
Film Processed at Color Service
j it The American Cancer So-
ciety's Crusade '67 film is present-
' ly being processed by Color Service
I Company. It is scheduled for na-
tionwide television release early
in April.
The half-hour color film fea-
tures Jack Benny. Sammy Davis,
Jr.. and Lome Greene of televi-
sion's Bonanza. Crusade '67 was
produced, directed and writ-
ten by Harry Olesker of the .Amer-
ican Cancer Society, with editing
and color quality control by Stefan
Bcdnariuk. •
ONE OF THE Great scientific
laboratories in the world.
Brookhaven National Laboratory,
at Upton. Long Island. New York,
is the subject of a new film de-
signed to explain the objectives of
the national research center, and
show how they are carried out a--
an integral part of the Atomic En-
ergy Commission's nationwide
program.
Research at Brookhaven. which
is operated for the A.E.C. by As-
sociated Universities. Inc., (Col-
umbia. Cornell, Harvard. Johns
Hopkins. M.I.T.. Princeton. Penn-
sylvania. Rochester and Yale ) en-
compasses a broad sf>ectrum of
the sciences.
Nuclear Experiments Pictured
The film. The Brookhaven
Speclrum, produced for the Lab-
oratory by Owen Murphy Produc-
tions. Inc.. of New York, surveys
some of the varied aspects of
nuclear research and engineering
at the Laboratory.
Scientists and technicians are
seen conducting experiments in
biology, chemistry, medicine, phy-
sics and reactor technology. The
use and operation of such large
and complex facilities as reactors
and accelerators are shown in
studying the fundamental structure
of matter and the forces within the
atomic nucleus. Yet in spite of
the impressive size and complexity
of their tools, the film concen-
trates upon the men and women
themselves who are the most vital
component of any scientific in-
vestigation.
These .\re Research Projects
Among the research projects re-
viewed in the film are these: the
presenation of perishable foods
with high intensity radiation: the
auto-radiography of rare oil paint-
ings by neutron activation: studies
with radiation on the mechanisms
of aging: an experiment, in coop-
eration with NASA, on the com-
bined effects of weightlessness and
radiation on living organisms in
outer space: a newly developed
treatment for leukemic patients by
extracorporeal irradiation of the
blood: an experiment at the .^3-
BeV Alternating Gradiant Syn-
chrotron resulting in the discover)
of an important subnuclear par-
ticle; and the use of neutron spec-
trometers at the High Flux Beam
Research Reactor in studying the
structure of liquids and solids.
In conclusion, the film suggests
the many lines of research that lie
ahead. While the primary aim of
such research, basic in itself, is to
add to man's knowledge of his
physical world, it is eventually ap-
Loading the face of u •iTu)ihiti reactor at Bronklnivi n \iilioual Laboratory.
The Spectrum of Research at Brookhaven
Nuclear Keseareh Projects, Desipnerl lo Benefit Mankind,
('aughl \k ilh Imafiinalive Skill at a Nati«>nal Lahoralory
plied to his benefit in a more di-
rect sense.
Rare Combination of Talents
The Brookhaven Siyeclrun:
brings viewers an impressisc
2.''' : -minutes of beautiful color
photography, visually enhanced b\
skillful use of colored lights and
selective focus, and complemented
by a sound track orchestrated
from sound "themes" actually re-
corded live at the laboratory. Paul
Cohen, of OMP was director:
.Alexander Scourby, the narrator:
and Frank Lewin composed the
sound track.
Final distribution plans have
not been worked out as yet. The
film is intended for general audi-
ences. Official previews were held
in New York and in Washington
late in March. Each A.E.C. film
library will have a print, and
Calf is being treated for leukemia throtigh cxira-corportal irradiation of the
hhwd—oni of th( ri:\i iircli /iro/icfs \lioun in "7"/i< Brookluniii Siuclrtim"
J^, ■
3Sir 3-'
IctB
1 1 ■■■ y
U.^V
I
' ;.'
Placing a target In fore open port of
tligh Flux Beam Reactor in a scene
for "The Brookhaien Speclrum."
Brookhaven. itself, will show the
film to community groups on
Long Island, accompanied by a
speaker to intnxluce the picture
and to answer audience questions.
17lh PRODUCTION REVIEW
12.";
BRIEF REVIEWS OF FACTUAL PICTURES OF THE MONTH
Useful Tra\el Tips for "People on the Go"
TV Stations Like Program \'alues in Siiort Monsanto Film
T N 1968, Americans will be
packing their bags and taking
off on travels amounting to one
trillion miles ... 53 per cent of
the adult population traveled 100
miles or more from home last year
. . . among new passport holders,
women outnumber men — 802.-
890 to 748,690.
Based on statistics like these, it
can be seen that most Americans
are interested in travel — and that
anything that satisfies this interest
• — such as a film about how to
pack a bag — should have a good
audience.
.Aid to Customer Relations
The Monsanto Company, which
supplies the plastic materials used
in Samsonitc luggage, has recent-
ly sponsored a short film, People
on the Go. which demonstrates a
number of tips on how to pack a
bag quickly and efficiently. It is
aimed at daytime TV audiences,
principally of women, and is of-
fered to television stations com-
bined with a set of six cartoons for
programming use, and a sheet full
of travel statistics about which a
whole program can be built.
Monsanto produced the film for
Samsonite Corporation as a good
customer relations gesture. Not
that Samsonite needs any help in
the sales promotion line — the
company is by far a leader in the
luggage field, and is one of the in-
dustry's most adept merchandisers.
But public relations activity at
Monsanto is more often in support
of its customers than on its own
behalf, and the People on the Go
promotion seemed a nice thing to
do for one of its top customers.
.Artful Evolution of Luggage
The film has been out only a
few weeks, but is already achiev-
ing wide acceptance. TV stations
are not only using the film, but
are building on it to set up whole
programs based on the travel
theme and using the statistical
data sheet and the series of amus-
ing cartoons about the evolution of
luggage, drawn by Bernie Oelge.
of Cellomatic.
People on the Go. produced by
Aegis Productions, Inc., of New
York, demonstrates in a montage
of fast takes some of the stresses
and strains that luggage is subject
to — moving on and off ships,
planes, auto trunks and rooftops.
Without plugging for any one
brand ( oni\ one brief look at a
Whoever called this the period
of chivalrv? This errant knight won't
cull help ciirnj his own bludgeon!
Samsonite tag throughout the
film) it shows that modern lug-
gage should be lightweight, but
roomy and strong.
Packing tips include: stuffing
things in the tips of shoes, using
small-size containers for cosmetics,
taking advantage of the modern
non-wrinkling synthetic knit and
jersey clothing. Monsanto takes no
credit at all. except in a brief end-
title, which many TV stations are
apt to cut. anyway.
But Monsanto believes that its
indirect advantages from the film
will lie in encouraging more use
of strong, lightweight plastic mate-
rials in luggage, more use of syn-
thetic yarns in clothing, and in
this. Monsanto can't fail to get its
share. •
Then came the re%olution, both in
luggage anil higgagr-luttuUing, as
man at last assinnes hi.',- rightful role.
Scene in the Heading Railroads
new picture "Your Track to Profit."
"On-Time Delivery" Featured in
Reading Railroad's Sales Picture
The Reading Railroad's new
14-minute sales film (color) tells
the story of "personalized custom-
er service," which the railroad fea-
tures along with "On-Time Deliv-
ery." These are two key precepts
on which Reading has prided itself
for many years.
Singled out for special attention
in Your Track to Profit, produced
by Mutschmann Films. Frazer, Pa.,
are such new technical develop-
ments as TRACE, the recently-
installed "real-time" computer sys-
tem: Reading's marine terminal at
Port Richmond, Philadelphia; the
company's rapidly growing con-
tainer service; and "Bee-Line"
service, now offering fast dock-to-
dock delivery to on-line customers
who ship a minimum of five cars.
The "Bee-Line" trains by-pass ter-
minal delays completely, with one
crew handling switching at both
ends as well as road service en
route, making possible delivery to
on-line points in hours instead of
days.
Provided in 16ram format for
screening before large groups, or in
a self-contained 8mm version in a
desk-top projector, Your Track to
Profit is being shown by Reading
Pre^icwe^s: Roderick Crahb, direc-
tor of public relatioiu at the Read-
ing Railroad (left) pictured at pre-
view of "Your Track to Profit" icith
producer Bill Mutschmann, presi-
dent of Frazer, Pa. film coinpamj.
spokesmen to the railroad's cuv-
tomcrs and likely prospects for il^
services.
The firm's concluding line ■
narration, as a switch signal turn
from red to green, is direct and i
the point: "Our salesman is m
your office right now, why not give
him the "go" signal?" •
* * *
"Symmetry" a Ballet-on-Film
Helps Teaching of College Physics
An op-art ballet-on-film is the
latest in the series of motion pic-
ture sponsored by the National
Science Foundation, and designed
for teaching purposes in freshman
and sophomore college physics.
Symmetry, designed and di-
rected by the noted animator,
Philip Stapp. structurally follows
precise mathematical laws of sym-
metry in a two-dimensional plane.
Mr. Stapp explained at a recent
preview in New York's Museum of
Modern Art, "It is not a film
about science, but a film which de-
velops according to specific scienti-
A PREVIEW OF EDITORIAL FEATURES FOR THESE PAGES
■sV Features to appear in subsequent issues include a pictorial report
on audiovisual facilities at Douglas Aircraft; a "behind-the-scenes"
analysis of modern data processing now used in film distribution: a sec-
tion on Expo 67: the Index of Sponsored Films (reviewed in 1966).
The letter S /la? an axis of two-fold
sijinmelnj. perpendicular to it — and
passing through its center.
fie laws in the manner in which a
sonnet, or haiku, determines poetic
form."
Symmetry was made at Sturgis-
Grant Productions. Inc.. in New
York, over an 18-month period in
collaboration with three physicists
— Alan Holden of the Bel'l Tele-
phone Laboratories, Judith Breg-
man of the Brooklyn Polytechnic
Institute, and Richard Davisson of
the University of Washington. The
music for the film was composed
by Gene Forrell.
Philip Stapp, a painter as well
as film-maker, has exhibited his
works in several New York mus-
eums. He has directed animation
films for the Marshall Plan in
Paris, and has received awards at
film festivals in Brussels, New-
York, San Francisco and Venice.
In addition to its primary use in
phvsics' instruction, the 10-min-
ute color film has also excited in-
terest among art, music and design
teachers, as well as among theat-
rical distributors. •
126
BUSINESS SCREEN
1967
With me you'll only be great.
Add us and be SPECTACULAR!
The Kodak CAROUstu AV-900 Projector rolls olT your slide
presentation smoothly without getting in your way.
It's jamproof on remote control, jamproof on manual.
jamproof even when completely unallended on automatic
slide changing at 5-. 8-. or I .S-sccond intervals.
But now suppose you want to dazzle \our audience. You
can add monaural or stereo taped sound synchronized to
slides. For unattended showings, too. if you want it that way.
Or how about the professional touch of one slide fading
or lap dissolving into the next slide— dramatizing progression,
or just to add impressive elTecl? Also, with synchronized
sound and unattended performance if you like.
You can even razzle-dazzle vour audience with slides that
show simulated motion— actually demonstrate flow paths,
directional change, progressive and regressive action. Kodak's
new Carousel Motion Adapter and specially prepared slides
make it happen.
Lenses.' There's a size for room or hall, including zoom.
Why go into another presentation without the KoD\K
Carol'sei ' System pulling for you.
To sec one. call your Kodak Educational
Markets dealer. Or write for hookletVI-IO
and read about the great showman you
can be.
EASTMAN KODAK COMPANI
Rivhester. NY. 14650
17lh PRODUCTION REVIEW
127
MEDICINE
EDUCATION
INDUSTRY
DOCUMENTARY
TELEVISION
CINEGRAPHIC EXHIBITS
STURGIS-GRANT
PRODUCTIONS, INC.
328 East 44th Street, New York, N.Y. 10017
212/689-4994
.WANT TO SEE..
the rest of your life
A retirement planning film for the
Mayor's Commission for Senior Citizens
CALL ON US FOR PREVIEW
GILBERT ALTSCHUL PRODUCTIONS, INC.
909 West Diversey Parkway, Chicago, III. 60614
Change Reshapes Today's Drug Store Market
"TV RUG Nkws Weekly has gath-
■'-' ered together comprehensive
data about the drug store market,
and presents it in a sound slide-
film. The Changing Drug Store
Market.
The new fihii, produced by
Rossmore Productions, of New
York, points out that the market
is moving in three major direc-
tions: ( 1 ) towards the predomin-
ance of the larger stores — those
doing at least $200,000 annual
volume and over; (2) towards
growing complexity — greater
numbers of departments and prod-
ucts served by many more dis-
tributors; and (3) towards vastly
greater competition, particularly
by supermarkets and their subsi-
diaries.
These three significant changes
in the market are reshaping all
drug merchandising, the film
states.
Drug News Weekly, a Fairchild
Publication with 40 news bureaus
in the U.S. and abroad, provides
news and ideas that can be effec-
tively used by key accounts. It has
41,000 paid subscribers in an in-
dustry saturated with free journals.
The films says that "any pub-
lisher can address a publication to
any person, title, or company —
but only the individual at the re-
ceiving end can address himself to
reading the publication and, by so
doing, close the communications
loop. Reading is a unilateral deci-
sion."
The magazine presents new evi-
dence of its leadership and effec-
tiveness in a survey which shows
that its readers are key people in
key accounts responsible for most
of the purchasing in these stores.
The film is being used in desk-
top showings for agency and ad-
vertising managers with LaBelle
Courier battery-powered sound
slidefilm projectors. According to
DNW advertising manager Louis
D. Bailey, the reaction to the film
has been uniformly good. •
* * :■;:
Magazine's "Farm Progress Show"
Dramatic Subject of Color Film
■m Farmer City, Illinois was well-
named for the site of the 14th an-
nual Farm Progress Show put on
by the editors of Prairie Farmer
magazine, hosts of this exciting
Midwest exposition of farm equip-
ment and products. Converting the
nearby Simpson-Otto farm to a
fairgrounds and using its fields for
demonstration, the publication
drew 28.*^. 000 farmers to the three-
Drug News \\eekly i.v in a class by
itself in the driifi inilti.\try as a use-
ful and wanted news publication. ,
day show; the middle day alone
saw 135,000 visitors on the 50-
acre exhibit field. And on that day,
American farmers landed 430 air-
planes on an adjacent strip.
Leading manufacturers of near-
ly every line of farm machinery,
plant foods, fertilizer and farm
home products jammed the show
area for what the editors say was
"the biggest participation in the
history of an Illinois farm show."
But you'll have to see the color
film report. Farm Progress Show.
produced by Jack Lieb Produc-
tions of Chicago, to really grasp
the excitement of the event! From
the air and on the ground. Lieb
camera crews brought together a
picture that would stir tremendous
interest in many lands abroad.
Practical field demonstrations of
plowing and planting methods; a
women's home show, weed con-
trol methods, etc. are all there. The
concentrated interest of these
thousands of working farmers in
machines at work is a highlight in
the film. The Farm Progress Show-
merits a special feature in an early
issue of Business Screen as one
of the most successful industry
promotions in years. •
"Farm Progres.s Show" is pictnrid
uilh fish-ctjc Irns ouncd Inj the
producer of Prairie Farmer film.
Jack Lieb Production.^! of Chicago.
f iifrr T • iiiimi uTiri
128
BUSINESS SCREEN • 1967
10 Million View Bureau of Mines Pictures
p URING
million
1966, more than 10
Americans saw mo-
I tion pictures circulated by the Bu-
reau of Mines. U.S. Department
of Interior. The films depicted the
, conservation and development of
I the nation's mineral resources.
I Showings of these films, which
are sponsored by private industry
and distributed by the Bureau on
'a free loan basis, totaled almost
j 195,000 last year. 8.500.000 view-
lers saw them "live'" in various
I group, club and school audiences
and another two million watched
'them on public-service and com-
|mercial telecasts.
The 10 most popular films cir-
[culated by the Bureau during 1966
iand the numbers of times each was
shown, were as follows: Copper,
the Ohlesl Modern Melal ( 14.394
! showings ) ; Calijornia and Its Nat-
ural Resources (13,815); The
Petrified River ( The Story of Ura-
nium ) (12.855); Alaska and Its
Natural Resources ( 1 1 .646 ) ; The
Manic of Sulphur ( 1 1 .340 ) ; Wash-
ington and lis Natural Resources
(10,515); Arizona and Its Natur-
al Resources ( 10.017); The Story
of the Modern Storage Battery
(8.446 ) ; Lead. From Mine to Met-
al ( 7.677 ) ; and The Drama of
Steel (6.422).
Bureau motion pictures on cop-
per and uranium surpassed their
own previous showing records, as
did four other films covering cast
iron, phosphorus, synthetic rubber
and asbestos. Three new films ivere
placed in circulation in 1966; He-
lium. Aluminum. Melal of Many
Faces, and Arizona and Its Na-
tural Resources, an entirely new
version of this perennial favorite.
Industrial sponsors pay all costs
of producing these films and sup-
ply the Bureau's library with prints
for distribution, on request, to
schools, colleges, universities, busi-
ness organizations, scientific and
technical societies and similar
groups. All films are available in
16mm sound and nearly all are in
color. •
* * *
"The Mayflower Story" Reaches
100 Million Audience in Decade
V Certified figures from Modern
Talking Picture Service. Inc. show
that the motion picture. The May-
flower Story, has been seen by
more than 100 million persons.
The picture is sponsored by the
Aero Mayflower Transit Company,
of Indianapolis, and has reached
a total audience of 101.275.859
during the past nine and one-half
years since it was released.
In heavier demand now than
when first released. The Mayflower
Story is a 25-minute documentary
which re-creates the historic Pil-
grim voyage. According to John
Sloan Smith, president of Aero
Mayflower, heaviest demand has
been from schools, civic organiza-
tions and other groups. It has been
seen by millions via public-service
television showings.
Aero Mayflower sponsored the
film as a result of its participation
in the re-creation of the Pilgrim's
voyage which took place in 1957
when an intrepid group of British
sailors brought the Mayflower II
to America. The long-distance
moving company handled delivery
of the cargo chests of gifts brought
over on the replica ship and pre-
sented to governors of 48 states.
At present. Aero Mayflower has
some 300 prints of the picture in
group distribution; another 50
prints are being used at Skyport
Theaters and for resort showings
by Modern. 35 short versions of the
film are used to meet television sta-
tion requests. The film is one of
the most popular educational pro-
ductions of all time and demand
continues unabated after 10 years
in the field. •
* • •
American Cancer Society Shows
"Time for Decision" to Leaders
■ft- Major areas of progress in can-
cer control, cited in the annual re-
port of the American Cancer So-
ciety which was released in Febru-
ary, are being made through ex-
tensive use of films for professional
education. According to the report,
"the ScK-iety has established the
most extensive film program ever
undertaken by a voluntary agency."
Cancer Society films, directed to
medical and allied professional
groups, deal with such subjects as
Oral Cancer. Nursing Management
(CdNtlNlKD ON PAGE 213)
Keys to Film Results
A Preface to the Producer Listing Pages
fyHE Buyer of Films and related audiovisual production serv-
-*■ ices can turn to the following 65 pages of detailed listings
of active, experienced and specializing producers with confi-
dence that the Editors of this 17th Annual Production Review-
have again provided the most complete and dependable source
of such reference data available anywhere in the world.
With no emphasis upon mere numbers of such listings but
rather upon the quality and depth of information needed for
guidance of the buyer, we have compiled countless thousands
of lines that reveal essential facts about 402 production com-
panies in the United States and Canada and more than 60 other
producers in overseas countries around the world.
These are, beyond any question, the vast majority of the
firms qualified to provide film/tape services needed by the
business, industrial, trade group and government buyer here
and abroad. With no payment accepted and reserving the right
to reject any listing which does not meet our standards for ac-
curacy and completeness of reference data, the Editors of
Business Screi;n have put quality of information above
sheer names-in-quaniily. The key to the value of these listings
is in the data freely provided on recent films and sponsor ac-
tivity, as well as facts about facilities and personnel.
In this 28th year of this publication, we bring readers the
names and titles of 1.842 key men and women within the listed
companies. Including overseas studios, the total of such per-
sonnel holding key positions is well over 2.100!
Titles and sponsors, including agencies involved in T\' com-
mercials, are given for 1,978 motion pictures created within U.S.
and Canadian companies and an additional 332 motion picture
credits were submitted by overseas producers. Slidefilms, live
shows and other audiovisual media given in reference by U.S.
and Canadian producers totaled 669; there were 35 such ref-
erences from companies abroad.
And behind these statistics is the more important evidence
that these were certainly among the most widely-shown films in
1966, accounting for countless thousands of prints needed to
reach the millions of viewers in the U.S. and abroad for whom
they were created. The \ast majority of the prints now in use
for such pictures are in color; they range in dimension from
8mm to 70mm widescreen subjects.
The pictures submitted as credits also clearly accounted for
the largest number of film awards honors given in national and
international competition this past year. That impressive fad
must, however, be .secondary to their real objective: helping
industry, trade groups and government to improve training and
education, to deliver ideas and information needed throughout
the world and to reach within the hearts and minds of viewers
as only a great film can!
Let us note that new companies are permitted a single listing
in these pages without submitting credits. A few other listings
were accepted without the minimum number of five motion
picture, slidefilm or commercial credits when the applicant
showed that an extensive project had iKCupied most of his
preceding year's time and labor. No well-known producer was
e.xcluded when adequate explanation was given. Specialists in
the field of television commercial work are also clearly identi-
fied with credits showing the nature of their activity in that field.
Kortified by nearly three decades of experience in serving
the field of factual film production, we have done our best to
provide complete and error-less data in these pages. Inevitable,
it seems, are the gremlins of error and omission. They will be
promptly corrected in our First Review Supplement — OHC
17lh PRODUCTION REVIEW
129
ALPHABETICAL INDEX TO PRODUCER LISTINGS
UNITED STATES
Producers Page No.
A C I Prodiiclions 135
A V Corporation 17S
Academy Film Productions, Inc 165
Academy-McLarty Productions, Inc 151
Admasler Prints, Inc 135
Aegis Productions, Inc 135
Allegro Film Productions 135
All Star Film Production 185
Allschul, Gilbert Productions, Inc 165
American Diversified Services 160
American Film Productions, Inc 136
Anderson. Jack, Productions 172
Animated Productions, Inc 136
Animatic Productions, Ltd 136
Animation .Arts Associates. Inc 155
Animators. The 156
Applied Concepts. Inc 136
Ascon Corporation 179
Associated Film Consaltants, Inc 136
Astra Films. Inc 153
Audio Productions, Inc 136
Audio-Visual Consultants 176
B F B Productions. Inc 137
Barhre Productions. Inc 175
Barton. Film Company. The 158
Bay State Film Productions, Inc 133
Beck. John. Associates Inc 152
Becker, IVIarvin, Films 177
Becker-GoessI, Inc 1 65
Bovey. Martin, Productions. Inc 133
Branshy. John. Productions. Ltd 137
Brav Studios. Inc 137
Bukar & Larisch. Inc 137
Cadwell Productions. Inc 160
Calvin-DeFrenes Corporation 155
Calvin Productions, Inc 172
Camau Productions, Inc 179
Cameras International Productions 165
Cameron Film Productions Co 185
Campbell Films 135
Campbell. John. Films 133
Campus Film Productions. Inc 137
Canyon Films of Arizona 173
Capital Film Services, Inc 163
Carlocke. Langden 1 74
Cavalcade Productions. Inc 165
Centron Corporation, Inc 170
Chapman 5 Productions, Inc 179
Chapman-Spittler Productions, Inc 172
Charles. Henry. Motion Picture Studios . . 152
Chenoweth, R.B.. Films 179
Chicago Film Laboratory, Inc 165
Christensen, Ray J., Film Associates, Inc. . 173
Chronicle Productions 137
Cinecraft. Inc 164
Cinemakers, Inc 137
Cine-Pic Hawaii 186
Cine-View. Inc 179
City Film Center. Inc 137
Clifton Productions. Inc 138
Close Productions 158
Colbum. John. Associates. Inc 165
Coleman Meyer. Inc 138
Coleman Productions, Inc 138
Colonial Films. Inc 159
Commercial Productions, Inc 185
Communication Films 177
Condor Productions. Inc 172
Contempo Productions. Inc 138
Continental Film Productions. Corp 160
Corwin. Raymond. Productions. Inc 138
Copley Productions 178
Copri International Films. Inc 157
Cornell Visual Aids Company 156
Producers Page No.
Countryman-Klang. Inc 171
Craig. Walter S.. Film Productions 173
Craven. Thomas. Film Corporation 138
Creative Arts Studio, Inc 153
Creative Communications, Inc 166
Crowe. Gordon. Productions. Inc 138
Custom Films. Incorporated 133
Cygnet-LPA. Inc 138
Daggett, Avalon, Productions 160
Darron Associates, Inc 185
Data/Films 179
Davidson Films 177
Dawson. Larry, Productions 177
Dekko Film Productions, Inc 134
Depicto Films Corporation 138
Derujinsky Studio, Inc 139
D4 Studios, Inc 1 34
Dimension Films 179
Ditzel, William, Productions 164
Dolphin Productions, Inc 139
Donovan, Kevin Films 133
Doric Productions 166
Douglas Film Industries, Inc 166
Douglas, Neil. Productions 161
Dudley Productions. Ltd 180
Dunn, Cal, Studios, Inc 166
Dynamic Films, Inc 139
East West Films. Inc 139
Ediin Film Productions. Inc 173
Edson. Franz. Productions 139
Educational Film Productions 153
Elektra Film Productions. Inc 139
Elms, Charles. Productions. Inc 139
EMC Corporation 180
Empire Films Corporation 186
Empire Photosound. Inc 171
Esprit Productions 139
Faber. Marshall L., Productions 176
Farrell, Matt, Productions, Inc 140
F. B. N. Films 161
Feld. William. Productions 152
Feil, Edward Productions 164
Fidelity Film Productions 174
Filmaek Studios 166
Film Enterprises, Inc 140
Filmex, Inc 140
Filmfair ] 80
Filmfair, Inc 1 40
Film Graphics, Inc 140
Film Motivators, Inc 166
Film Services. Inc 171
Films For Industry. Inc 177
Films West, Inc 185
Fine Arts Productions. Inc 180
Finley, Stuart, Inc 153
Fiore Films 153
Fisher, Robert, Productions 161
Flagg Films, Inc 180
Fleming, Rex. Productions 179
Florez Incorporated 161
F M Productions 1 80
Focus Presentations, Inc 198
Fordel Films. Inc 140
Format Productions, Inc 180
Foster Films. Inc 140
Foto Fonic Sales & Productions 173
Fotovox, Inc 161
EPS Productions. Inc 140
Eraser Productions 177
NOTE: Bold-face listings denote display ad-
\ ertising of producers in this issue. See Index
to Advertisers on final page of this Review.
Producers Page No
Frechette. Fred L., Motion Picture
Productions 15;
Fried. Si, Production, Inc 14'
Galbreath, Richard, Inc 16:
Gemini Films, Inc 14
General Pictures Corp l(
George, Doug, Associates 18(
Gerald Productions, Inc 14'
Glenn, Jack, Inc 14;
Goldberger, Edw. H., Productions 17;
Goldsholl, Morton, Design Associates, Inc. 16t
Goodway Printing Co 15!
Gotham Film Productions, Inc 14]
Grandey. Roy. Productions 17'
Graphic Films Corporation IS
Graphic House 13.'
Gregg. Henry. Inc 15l
Guggenheim Productions, Inc 15;
Hallmark Films and Recordings, Inc. ... 15'
Handy, Jam. Organization, Inc., The .... 161
Hankinson Studio. Inc 14!
Hanna-Barbera Productions 18!
Hans. Charles, Film Productions, Inc. ... 14
Hardcastle Film Associates 17;
Harris-Tuchman Productions. Inc 18:
Hartley Productions, Inc 14
Harvest Films, Inc 14'
Haverland Film Productions Ltd 14;
Haycox Photoramic, Inc 15!
Henderson, Bucknum & Co 17f
Henkin-Faillace Productions, Inc 14;
Hennessy, John J., Motion Pictures 18!
Henning & Cheadle, Inc 16;
Hess, Dan, Productions 14;
Hicks. Robert Bruce & Associates 16;
Holland-Wegman Productions, Inc 15;
Hollywood Animators If
Horizon Productions 17;
Hotchkiss. Tom, Productions 181
Huber, Louis R.. Productions 18
Humphrey, Williamson & Gibson, Inc. ... 17'
Imagination. Inc 17;
Independent Productions. Inc 161
Industrial Motion Pictures, Inc 16'
Institute of Visual Communication, Inc. . . 14i
Instructional Arts. Inc 16;
Interlock Productions. Inc 16;
JPI Denver 17(
Jamieson Film Company 17i
Jenkyns. Shean & Elliot. Inc 18'
Johnston. Hugh & Suzanne, Inc 15!
K & S Films. Inc 16:
Karas. Jonathan & Associates 13'
Kayfetz. Victor. Productions. Inc 14;
Keith. Allan, Productions, Inc 14;
Keitz & Herndon, Inc 17'
Kellock Productions, Inc 16'
Kerkow, Herbert, Inc 14;
Kim, Paul. & Gifford, Lew Productions.
Inc 14;
Kirshner Wm. N.. & Companv. Inc 16'
Klein. Walter J.. Co.. Ltd. . . '. 16(
Knickerbocker Productions, Inc 14;
Lance Productions. Inc 14!
Lance Studios 14j
Lane. .Anthony, Film Studios, Inc 17:
La Rue, Mervin W., Inc 16'
Lasky Film Productions, Inc 16:
Laurence .Associates. Inc 13'
Lewis Studios. Inc 15;
Lieb, Jack, Productions 16'
130
BUSINESS SCREEN • 1967
Ge()^ra|)hiccil Index to Pi\)(liioers
A Reference Listing of Established
Business & Television Film/Tope Producers
in the United States, Canada and Abroad
NEW ENGLAND STATES
Connecticut, Mossachusetts, Rhode Islond, Vermont
METROPOLITAN NEW YORK CITY
Producer listinfjs begin on page 135, through page
MIDDLE ATLANTIC STATES
New York State, New Jerjey, District of Colombio
AAaryland, Virginia, Pennsylvania
SOUTHEASTERN REGION
Alabama, Florida, Puerto Rico and Georgia
Kentucky, Louisiana, North Carolina, Tennessee
EAST CENTRAL STATES
Indiano, Michigan and Metropoliton Detroit Areo
Ohio, Metropolitan Cincinnati and Cleveland Areas
ILLINOIS: METROPOLITAN CHICAGO
Producer listings begin on page 165, through page
WEST CENTRAL STATES
Kansas, AAinnesota, Missouri
Nebraska, North Dakota, Wisconsin
133-135
151
151-154
154-157
157- 159
159-161
161-163
163-164
170
170-172
172 173
SOUTHWESTERN STATES
Arizono, Oklahoma, Texos 'DoHos and Houstom 173-175
MOUNTAIN STATES
Colorado and Metropoliton Denver 175-176
PACIFIC WEST COAST: CALIFORNIA
Son Francisco Boy Areo. Sonto Borboro Son Diego 176-179
METROPOLITAN LOS ANGELES
Producer listirtgs begin on page 179, through page 184
PACIFIC NORTHWEST & HAWAII
Oregon, Woshington and Howaii 185-186
BUSINESS SCREEN INTERNATIONAL
Conodo: Alberto through Soskotchewon Provinces 186-188
AAexico and Latin- American Film Producers 18v
European Producers: Belgium, Englond, Franca. Germony 169-192
Holland, Denmark, Scondinovio, Italy, Yugotlovio 193-195
Middle-East, Africa and For East: Turkey South Africa, India
Malaysia. Hong Kong. Jopon ond Australio 195-196
ALPHABETICAL INDEX TO PRODUCER LISTINGS
Producers
Page No. Priidiiccrs
Paac No.
Producers
Page No.
Lodge, Arthur Productions. Inc 143
Logos Ltd 1 54
Lopalin. Ralph Productions, Inc 156
Lori Productions. Inc 182
Lou Lilly Productions 181
Love. James Productions. Inc 143
Low and .Associates. Inc 171
Luniar Film Productions. Inc 182
Lux-Brill Productions. Inc 143
MPO Productions, Inc 144
M R C Films 143
McGinnis Film Productions 161
McHugh. Fenton. Productions. Inc 16S
Madison. Larry Productions. Inc 143
Magna Film Productions. Inc 134
Mantell. Harold. Inc 198
Marathon International Productions. Inc. . 143
Mastercralt Telefilms 157
Master Motion Picture Co 1 34
Mattco .Associates. Inc 167
Matthews. William W. & Company, Inc. . . 156
Maysles Films. Inc 143
Meiendez. Bill. Productions, Inc 182
Mendelson. Lee. Film Productions, Inc. . . 178
Mercury Newsftlm. Inc 144
Metro-Goldwyn. Mayer. Inc 182
Metrovision. Inc 144
Milner-Fenwick, Inc 155
Mode-.Art Pictures. Inc 157
Mokin. Arthur. Productions. Inc 144
Monumental Films & Recordings. Inc. ... 155
Morgan, Byron, Associates, Inc 154
Morrison. .Arnold. Ltd 144
Moss Communications. Inc 144
Motion Picture Service Co 178
Muller. Jordan & Herrick. Inc 145
Mundell. Jeff. Productions 174
Munk. Burt, it Company 168
Murphy, Owen, Productions 145
Mutschmann Films 156
NFL Films, Inc 156
National Television News, Inc 162
Nestingen Films 145
Nlles. Fred A., Communications Centers,
Inc 168
Nolan. Roy. Productions 178
Northwestern. Inc 185
Norwood Studios. Inc 154
Nowak. Aniram Associates. Inc 145
O'Connor. Walter G., Company 157
Pace Productions 145
Pace Productions. Inc 1 82
Palmer. Alfred T.. Productions. Inc 178
Panel Film Productions. Inc 145
Paragon Productions 154
Parthenon Pictures 182
Parthenon-Reel/ 3 182
Peckham Productions, Inc 145
Pelican Films, Inc 145
Pictures for Business 182
Picture House 146
PGL Productions. Inc 146
Pilot Productions, Ine 168
Pinnn Productions 168
Pittaro Productions. Inc 146
Place for Film Making. Inc.. The 146
Playhouse Pictures 183
Port-A-Films Presentations, Inc 146
Portaf ilms 163
Producing Artists, Inc 146
Production Center, Inc 146
Provence Productions, Inc 159
Quartet Films, Inc 183
RMA, Inc 146
Kagsdale, Carl. Associates, Inc 146
Rampart Studios 183
Rarig's, Inc 186
Ray, Reid H., Film Industries, Inc 171
Read. Brooks & Associates. Inc 160
Reed. Roland. Productions, Inc 183
Regan Productions. Inc 162
Reeder Productions. Inc 160
Reela Films, Inc 157
Richie. Rohert Yarnall. Productions, Inc. . 146
Riviera Productions 183
Rocket Pictures, Inc 183
Rockett, F.K.. Productions. Inc 183
Rolab Studios & Laboratories 133
Rose-Magwood Productions. Inc 147
Rossmore Productions &. Selling Methods,
Inc 147
Roy. Ross. Inc 162
Rusten Film Associates. Inc 172
Saco. Ken. Associates. Inc 147
Sandak-Color Illustrations, Inc 147
Sarra-Chicago. Inc 169
Schulman. Samuel, I... Productions, Inc. . 153
Schwartz. Lew Del Sol. Inc 147
Schwarz. Mickey Productions. Inc 147
Screen Presentations, Inc 154
Screen Projects. Inc 147
Sebastian Film Productions 175
Seneca Productions. Inc 147
Show Associates. Inc 147
Skyline Films. Inc 147
Smith. Fletcher. Studios, Inc 158
Snyder. Bill. Fi'ms 173
Soilys. Richard J.. Productions 183
Sonochrome Pictures. Inc 176
Soundac Color Productions, Inc 158
Soundfilm, Inc 183
Sportlite Films 169
S. P. I. Television Center 178
Spottswood Studios 1 57
Spur Productions. Inc 169
Stark-Films. Inc 198
Stew art. Ray. Film Productions 157
Stokes. Bill. Associates, Inc 174
Strauss, Henry & Company, Inc 148
Sturgis-Grant Productions, Inc 148
Summit Films. Inc 176
Sun Dial Films, Inc 148
Sutherland. John, Productions, Inc 184
Swain, Hack, Productions, Inc 158
Swanson Productions 173
Swartout Enterprises 173
TMI Productions. Inc 148
T R Productions. Inc 134
Take Ten. Incorporated 169
Technical Communications. Inc 184
Tel-Air Interests. Inc 158
Telecine Film Studios, Inc 169
Telle Incorporated 148
Tilton. Roger, Films. Inc 179
Time-Life 8 Film Productions 163
Tobin International Productions. Inc. ... 152
Tomlin Film Productions 149
Touchstone Productions 158
Training Films. Inc 149
Trans- World Productions, Inc 169
Tree. Joshua Productions, Inc 149
Trinity Pictures 175
T V Graphics, Inc 149
NOTE: Bold-face listings denote display ad-
vertising of producers in this issue. See Index
to Advertisers on final page of this Review.
United States Productions, Inc 149
University Films, Inc 149
Uric. John. & .Associates 184
I'shijima, Henry, Films, Inc 169
Van Praag Produclion.s, Inc 149
Vavin. Inc 150
Video Films. Inc 163
Videotape Productions of New York, Inc. . 150
Vision Associates, Inc 150
Vista Productions. Inc 1 78
Visual Methods. Inc 164
Visual Presentations. Inc 175
Visualscope, Inc 150
Visual Techniques. Inc 164
Vogue Film Productions, Inc 159
V P I Productions, Inc 150
W C D. Incorporated 151
Wade. Roger, Productions. Inc 150
Warner. Robert. Productions 150
Warner. Jerry & .Associates 1 84
Watson Film Productions 135
Wexler Film Productions, Inc 184
Widescreen Films Ltd 170
Wilding, Incorporated 170
Willard, Frank, Productions 159
Willard Pictures, Inc 151
Winik Films Corporation 151
Wolper Productions, Inc 151
Wonderland Productions 184
Worcester Film Corporation 135
Youth Concepts. Inc 151
Zapel Studios. Inc 170
Z«eibel Seymour, Productions, Inc 151
PUERTO RICO
Delta Films International, Inc 159
Viguie Film Productions, Inc 159
CANADA
Academy TV Film Productions of Canada . 187
Bird Films Limited 188
Canawest Master Films Ltd 186
Chetwynd Films, Ltd 187
Chisholm. Jack. Film Productions, Ltd. . . 187
Crawley Films Ltd 186
Film Art Corporation, Ltd 187
Gilbert Film Productions. Ltd 187
Graphic Films Limited 187
Lawrence. Robert, Productions (Canada)
Ltd 187
1 esser Studio Limited 187
Mc\er. Robert J. Productions 188
Moreland-Latchford Productions. Ltd. ... 188
Motion Picture Centre Limited 188
Parry. Lew. Film Productions, Ltd 198
Peterson Productions Ltd 188
Thatcher Film Productions 188
Western Films Limited 1 86
Westminster Films, Ltd 188
INTERNATIONAL
Mexico and Latin .America 189
European Producers: Belgium and
England 189-192
France. Germany and Holland 192-194
Denmark. Norwav. Sweden. Italv and
Yugoslavia . . . '. .' 194-195
Turkey. South Africa. India. Hongkong.
Malaysia. Japan and Australia 195-198
132
BUSINESS SCREEN • 1967
CONNECTICUT
KEVIN DONOVAN FILMS
44 Treal Road, Glastonbury, Connecticut
Phone: (203) 633-9331
Date of Organization: 1953
Branch: 15 West 44th St., New York 10036
Phone: (212) YU 6-6049
Kevin Donovan, Owner
Services: Motion pictures exclusively — public re-
lations, industrial and medical films. FACii.rTi£s:
Aniflex cameras (Models S, BL), Kagra, Magna-
sync sound equipment; studio and portable light-
ing, editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Dark Is the Nielit (Public
Service of Indiana); Irtjection Techniques for
Some Common Foot Disorders (Schering Corp.);
Progress in Connectictit (Stone & Webster); The
Better Way (Northeast Utihties).
JOHN CAMPBELL FILMS, INC.
Box 3443, Greenwich, Conn.
Phone: (203) 322-3443
Date of Incorporation: 1960
lohn Campbell, President, Executive Producer
G\Tieth R. Campbell, Vice-President
Ve Velsor, Office Manager
Gar>' O. Hampton, Production Assistant
Services: Script to screen; public relations, busi-
ness, training films. Faciijties: Studio and sound
recording on lease basis.
RECENT PRODUCTIONS AND SPONSORS
Motion PicrnREs: Litter-hj Speaking (N.Y. State
Dept of Public Works); Lasting Impact (Self-
sponsored).
ROLAB STUDIOS & LABORATORIES
Walnut Tree Hill, Sandy Hook, Conn. 06482
Phone: (203) 426-2466
Date of Organization in New York Cit)-: 1928;
in Connecticut: 1934
Henry Roger, Owner-Director
E. H. Roger, Secretary
Services: Complete and partial productions, as-
sistance to other producers utilizing our facili-
ties; camera and sound; sound stage for rent;
specialists in highly technical and scientific cam-
era work. Facilities: Modem studio with light-
ing equipment; preview room; 25 cameras, 35mm;
16mm, still 18mm/24mm to 8" x 10"; complete
lab for micro-macro-time-lapse; optical benches;
biological, medical, physical, chemical research;
optical electrical motion picture engineering;
manufacturer of instruments for time-lapse, spe-
cial cameras and devices, developments. Com-
plete facilities for mass production of filmstrips.
RECENT PRODUCTIONS AND SPONSORS
Motion PicrruHEs: The Making of Pencils (Eagle
Pencil Co.); Dissolving Experiments {]. Walter
Thompson Co. ) ; Sound Stage Demonstrations
(McLaughlin Research Com.). Filmstrips:
t4easuring & Testing Chisels; Handsaws for
Woodworking (Stanley Works). Photo and Cine-
Micrography for New England Industries.
CUSTOM FILMS, INC.
11 Cob Drive, Wcstport, Conn. 06880
Phones: (203) 226-0300
Date of Incorporation: 1963
Lester S. Becker, President
Services: 16mm and 35mm motion pictures for
business, industry, sports. FACiLrriE.s: editing
rooms; equipment for location pliotograpliy.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Safely Is Everybody's Busi-
ness; Stock Car Racing's Greatest Cliallcngc
(Grev Rock Division, U.S. .\sbestos); The Seven-
teenth Southern 500 (Southern 500 Film Corpo-
ration). Pboductio.v Services for Falstaff Beer;
Gabriel Division, .Maremont Marketing, Inc!
MASSACHUSETTS
BAY STATE FILM PRODUCTIONS, INC.
35 Springfield St., Agawam (Springfield),
Massachusetts 01107
Phones: (413) 734-3164-5; 734-6189
Date of Organization; 1943
Branch: 80 Bovlston St., Boston, Mass. Phone:
(617) 426-8904 Lowell F. Wentworth, Vice-
President in charge.
Morton H. Read, President
David D. Doyle, Exec. Vice-President
Harold O. Stanton, Vice-President
Francis N. Letendre, Vice-President
Lowell F. \Ventworth, Vice-President — Boston
.\. Herbert Wells, Treasurer
Harold M. Fischer, Vicv-Prc.',., Production Mgr.
Donald J. Caulfield, Art Director
Keimeth Alexander, Chief Sound Engineer
Bruc-e Jorey, Editing Director
William Rhodes, Account Executive
Robert Hart, S(udio Manager
E. Ritchie Smith, Laboratonj Manager
Services: 16/35mm motion pictures in b&w and
color; industrial, scientific, pubhc relations, sales,
training, religious, documentar\, medical, ani-
mated; special programs for sales and stockhold-
ers meetings; TV commercials and programs;
sound slidefilms, filmograph; storyboards; tech-
namation; foreign languages, narratives; special
effects; still photography, b&w and color; script
services; sales and training aids; distribution.
Services .•\v.\n.ABLE to Other Producers: Pho-
tography, sound recording, color and b&w print-
ing, processing, positive, negative and reversal;
editing, scoring, cutting, interlock screening —
35/16mm projectors, animation, titles, use of
sound stage, set designing, Hghting, truck mount-
ed generators. Facilities: Mitchell, Maurer, East-
man, Aniflex, Oxberry cameras; Hydrolly, com-
plete lighting facilities; AC and DC portable gas
driven generators; two trucks; Maurer 16mm op-
tical film recording; 16mm, V*" svnchronous mag-
netic recording, 16/ 17'/4/35mm dubbing .ind
equalization; two printing labs for color and
b&w, DePue and Peterson printing equipment,
electronic cueing; 16mm b&w processing, posi-
tive, negative, reversal; Fisher Mike perambula-
tor, Camart Portable Boom. Fish Pole, micro-
phones, including Shot Gun .Mike; two screening
rooms with 35/ 16mm interlock equipment; 3 cut-
ting rooms; 7 cutting benches; 16/ 35mm Movio-
las; sound readers for 16/17V4/35mm. optical
and magnetic; animation department with two
animation stands; Oxberry 16/ 35mm Bi-Pack ani-
mation camera with automatic follow focus, roto-
scope, projection light, one to twentv-sLx field,
111% Ti LDSTiKii mm
■^ The detail-in-depth of these listings of
business and television film companies pro-
vides the sponsor, advertising agencv and
government film buyer with a complete pic-
ture of his prospective producer.
In addition to names of principal officers
and data on services and physical studio fa-
cilities, the facts on "Recent Productions
and Sponsors" show the nature of recent
studio experience, of films produced in the
past )e.ir. Preview current pictures a.s a
prerequisite to purchases; bidders should
also provide factual data on experience,
staff, facilities and financial stability.
There was no charge or obligation what-
soever to these listed companies; every
knoviTi source was contacted with three
separate first-class mailings. OiJy those who
furnished evidence of recent production
were accepted for an unqualified listing.
NEW ENGLAND STATES
BAY STATE FILM PRODUCTIONS:
over and under lighting, 360° rotary compound,
adapted for technamation ; art department; hot
press, carpenter shop; set designing; music libra-
ries; film vault; still photography department with
dark rooms for color and b&w; air-conditioned
sound stage, over 3000 sq. ft. permanent staff of
30.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Torpedo Mark 16; The Oblong
Window- Dishwashing Machines - Maintenance
(U.S. Navv); racing The Hack Out of the Hack-
saw (Simonds Saw & Steel Co.); Indwttnal
Doors (Stanlev Works); The Big Ten (Raybestos
Div., Raybestos-Manhattan Corp.); Export; Meet
the Swinger (Polaroid Corp.); Field Report
(Honeywell Corp.); Your Retirement Income
(Conn. General Life Ins. Co. for the Rollins Co.);
Keep or Sell: The Close (Conn. General Life Ins.
Co.); Safety in Numbers; Secure IFF (U.S. .^ir
Force); Directory Delivery (New England Tel.
Co. & Reuben H. Donnelley Co.); Heritage
(Ocean Sprav Cranberries); The Touch of Dia-
monds (Norton Co.): The Day .After Tomorrmo
(Rhode Island Apprenticeship Council); Vinyl
Sliding (Bird & Son); 7"/if Day the Bicycles Dis-
appeared {.\A.\ Foundation for Traffic Safety);
Dedication to Excellence (U.S. Envelope Co.);
Standard of Precision (Hamilton Standard) : Apol-
lo (.Mass. Inst, of Technology); PJ 400 (Pratt &
Whitnev Machine Tool); Millionths in Motion
(Miniature Precision Bearings); Report to the
Field (New Departure-Hyatt Co.). Slidefilms:
This is yepco; Profit Twins (Arbor Acres Farm,
Inc.); Home Territory (Norton Co.); Curriculum
Development for Health Technicians (Springfield
Tech. Institute). TV CoNfMERCLVLS: 0>'ality
Bakers (8 for Dreikom's Bread); LaTouraine
Coffee; McDonald's Hamburgers; Riversile Park;
Midas Muffler; Castro Convertibles (.\mold Co.):
Electric Power Companies of Connecticut (4
spots).
Metropolitan Boston Area
Bay State Film Productions, Inc.
80 Boylston St., Boston, Mass. 02116
Phone: (617) 426-8904
Lowell F. U'entworth, Vice-President in Charge
(See complete listing under Agawam, Mass.)
MARTIN BOVEY PRODUCTIONS, INC.
Estabrook Road. Concord, Mass. 01742
Phone: (617) 369-2334
Date of Organization : 1949
Martin Bovey, Jr., President. Exec. Producer
LawTence R. Miller, Associate Producer-Director
Sebvtces: Documentary, p.r., industrial, sales,
educational and television films, commercials.
Facilities: .■\niflex, Eclair NPR cameras, Nagra
recorders; hghting equipment for color, b&w
location shooting. Moviola, other editing equip-
ment.
RECENT PRODUCTIONS AMD SPONSORS
Motion Pictures; 77i. Minnesota Stoiy (Fiumers
& Mechanics Saving Bank of Minncipolis) ; Plau
Ball With the Minnesota Twins; (First Natl Bank
of Minneapolis); Saint Paul: Fur Trade to Space
Agr (First .Natl. Bank of St. Paul); rca('i<T»'
.\ides: A New Opportunity (Garland Jr. Ctillege
& Office of Economic Opportunity). Phoduction
Services: Sports Training Films for The Coca-
Cola Co. In Production: Boston docviment.-uy
(untitled- State Street Bank & Trust Co. of
Boston).
y^ this symbol over a producer's
listing in these pages refers to di-splay adver-
tisement in this 17th Production Review issiie.
17th PRODUCTION REVIEW
133
NEW ENGLAND STATES
DEKKO ftlM PRODUCTIONS, INC.
126 Dartmouth St., Boston, Mass. 02116
Phone: (617) 536-6160
Date of Organization: 1946
Joseph Rothberg, President
Webster Lithgow, Creative Director
Eric Handley, Editor
Rice Smith, Assistant Editor
Howard Rothberg, Sound Recording
Charles Sulli\an, Production Assistant
Dorothy Cohen, Treasurer
Services: 16mm and 35mm film productions and
sound slidefilms. Design, anmiation, hot press,
titles, stor>book, script editorial and consulting.
All services available to industry- and producers.
Sales promotion and sales training packaging.
F.\cii.iTizs: 2,000 ft. sound stage; lighting equip-
ment; Bell & Howell, Arriflex with s\-nc genera-
tor, .\Iaurer, Auricon 16mm and 35mm cam-
eras; 16mm and 35mm projection room; record-
ing booth, editing rooms with 16mm and 35mm
Moviolas; s\Tichronizers; hot splicers; magnetic
and optical sound readers; animation stand- hot
press H\-drolIy and tracks; .Mole-Richardson mike
boom; Western Electric and RCA mikes; ten-
position niLXing console; equalizers and dip fil-
ters; optical and magnetic recorders; Reeves,
Nagra, magnetic interlock-dubbers; three music-
libraries.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlres: Xew Directions 1966 (loth
lear report); Difar; and Saturn V (Sanders As-
sociates); H. F. Propagation Report #2 and #3
(Ray-theon Company); CSF Leak (Schering Cor-
poration); Chiquita Goes to School (United Fruit
Company); The Copier Game (Dennison Mfg
Co.). Slidefilms: It Sells (Christian Science
Monitor); Therimage (Dennison Manufacturing
Co.); Draft Beer (.\Iillipore Filter Co.); Opera-
tions C3 (Carter's Ink Co.); Factors in Accident
Prevention (Liberty- Mutual Insurance Co)- To
Achieve A Vision (Regis College)
D4 FILM STUDIOS, INC.
56 Elmwood Street, Newton, Mass. 02158
Phone: (617) 969-7770
Date of Organization: 1935
Date of Incorporation: 1955
Joseph Dephoure, President & Treasurer
Stephen Dephoure, Sales Manager
Jean Preo, Audio Engineer
Ralph Picardi, Laboratory & Printing Dept.
Services: 16mm and 35mm color and h&w mo-
tion picture film production. Industrial educa-
tional, medical, go\-emment, TV', public relations
trainmg films. Sound recording, optical & mag-
netic. .Music scoring from hbraries and original.
Color and b&w printing. Negative, positive and
reversal processing. Editing: A&B roU preparation
and conforming. .Animation, hot press and super
titles, art department. Slidefilms, slides, still pho-
tography-color and b&w. FAcn.iTiES: Air-condi-
tioned sound-proof studio with overhead lights,
400 amps., 35 & 16mm cameras: Arriflex with
zoom. Super 1200 with zoom, Auricon Pro, Fear-
less sound camera, 3 Bell & Howell 2 cine
specials, 4x5 Graphic .Monorail camera, 3 double
irame and single frame slide cameras; recording
dept.: 16mm S\-nc Recorder, I7Hmm Sync Re-
corder, 3 16mm. interlocked dubbers, interlock
projection. Gates custom built mbdng console
Maurer dual-track optical recorder. Sound-proof
projection room (air conditioned). 16mm & 35mm
projectors. Five music libraries. 16mm color and
Mew automatic printer. Oxberry animation stand
Houston Fearless Film Processor, Kensol Hot
Press, three multiple editing stations with opti-
cal and magnetic readers, viewers, hot splicers
Art department.
RECENT PRODUCTIONS AND SPONSORS
Mo-no.v Pictures: Measure of a College
D4 FILM STUDIOS INCORPORATED:
(Augustana); Turkey (W. R. Grace & Co.);
Cathode Ray Display Computer (Raytheon Co.);
Kitchen Serving Equipment (Seco, Inc.); Digi-
graphics (Control Data Corp.); Alden Starrcar
(Alden Self-Transit Co.); Homecoming (Dean
Junior College); Chapel Consecration (St. An-
selm's College); 1966 Football Highlights (Dart-
mouth College); Harvard Reading Films (Har-
vard Univ.); Splay Foot, Primus Varus (Massa-
chusetts Gen. Hosp.); also fihns for Sylvania
Electronics, Radio Corp. of America, Science
House.
JONATHAN KARAS & ASSOCIATES
Science House, Manchester, Mass.
Phones: (617) 526-1120; 526-7116
Date of Organization: 1958
Dr. Jonathan Karas, President
M. \'an de Ryn, Vice-President
Services: Creative science and engineering con-
sultants to advertising agencies, industry and
film producers. Client-agency technical liaison,
scientific demonstrations, e.\hibits; motion picture
scripts, technical testing and specialized WTiting.
Facilities: Laboratory and photographic facili-
ties and affiliations with several university tech-
nical staffs with laboraton- and testing facilities.
Scientists and engineers available as consultants
in any branch of sen-ice and engineering and as
professional exhibit demonstrators.
RECENT PRODUCTIONS AND SPONSORS
Scientific Concepts, Design Consltlt.\tion:
This Is Photography (Chicago Museum of Science
& Industry-Eastman Kodak); Lab '67 (Canadian
Pulp & Paper Pavilion-Expo '67 Montreal); IEEE,
Design Engineering, N.-^E, National Plastics,
Nepcon, Wescon, AIA.4 show-s (Dupont-Film
Dept.); S.\E, Design Engineering shows (Du-
Pont-Elastomers Dept.); Nersica, IIC, NAHB
shows (DuPont-Building Materials); Nepcon
(DuPont-Freon products): Ted Bates, Inc.; all
major automobile shows (Volkswagen of Arneri-
ca); AISE show (\\'estinghouse) ; AISE (Hagan
Controls); Design Engineering, Packaging shows
(U. S. Steel).
lAURENCE ASSOCIATES, INC.
215 Stuart Street, Boston, Mass. 02116
Phone: (617) 423-0133
Date of Organization: 1957
L. C. Switzer, President & Treasurer
William Lovering, Vice-President
L. R. Miller, Vice-President
John Daley, Office Manager
George Hughes, Art Director
\'incent Ahaesv, Equipment Manager
Frank McNiff.'Sa/ra
Robert Gorrill, Photographic Director
Ronald R\an, Brenda Geishecker, Art
Wende Sheffield, Administrative
Services: Filmstrips; sound slidefilms, art, pho-
tography, scripts, sound recording, motion pic-
tures, staging. A-V equipment for sales, rentals.
Facilities: 5,000 sq. ft. downtown street floor;
three darkrooms, color processing; photographic
& design studios. Editing, screening and sound
rooms. Repair section.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-re: Key to a Continent (Fort
Ticonderoga). Filmstrips: Hawaiian Carnival,
American Carnival (.\merican International
Travel Service); I.D. Color System (Polaroid
Corporation); Reading for Meaning (Houghton
Mifflin Co.).
Your Most Complete Buyer Reference
• These Annual Production Review listing pages
provide the most complete reference data avail-
able anywhere to the buyer of business fihns.
MAGNA FILM PRODUCTIONS, INC.
49 Berkeley Street, Boston, Mass. 02116
Phone: (617) HU 2-5580
Date of Incorporation: 1955
Robert Berman, President
Boardman O'Connor, Director of Photography
Henry J. .McGonagle, Creative Director
Maryann Squadrito, Asst. Art Director
Services: 16mm and 35mm motion picture pro-
duction. Industrial, TV commercials, slides, film
strips, artwork, tithng. Creative services, sound
services. Facilities: 2500 sq. ft. studio; Maurer,
.Auricon, Arriflex, Bell & Howell camera equip-
ment, RCA, Magnasync, Ampex, Synchronous
recording,
RECENT PRODUCTIONS AND SPONSORS
Motion Pic-tl'bes: Safe Fuel Test and Materials
Handling (General Electric); CCTV-Electric
Writing, Radio Telephone (Sylvania); Richard-
son for Attorney General (O'Leary Advtg.);
Lehigh Metal Products fihn. Slidefilm: Bozo
Savings Plan (Ralph Schiff & Partners); Slide
Presentations: Annual Reports for Tufts New
England Medical Center, Mass. Hospital Asso-
ciation, and Universal Foods System. TV CoM-
merchls: for Stelbar Unicycles (Ralph Schiff
& Partners); Chemstrand — Actionwear and ].
C. Best (.-V^rnold Company); St. Regis Paper
( Stem/ Frank Advtg. ) .
MASTER MOTION PICTURE COMPANY
50 Piedmont St., Boston, Mass.
Phone: (617) HA 6-3592
Date of Organization: 1925
Irving Ross, President
."Man Ross, Production Manager
Sally Seader, Creative Art Director
Steven Mark, Laboratory Services &
Quality Control
Services: Motion picture production 16/35nun
(live or animated), slidefilms, TV films. Fa-
cilities: 16/35mm b6ttv processing; 16/35mm
production equipment with sound recording in
studio or on location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-res: Brandeis '67 (Brandeis Uni-
versity); Partners in Progress (Hancock Man-
agement); Selrcx (Meaker Corporation); Boating
A Way of Life (Sportswear Group). Slidefilm:
W. T. Grant (Liberty Mutual).
TR PRODUCTIONS, INC.
1031 Commonwealth Ave., Boston 02115
Phone: (617) 783-0200
Date of Organization : 1947
Date of Incorporation: 1951
Oscar H. Cheses, President
Alfred D. Benjamin, Vice President, Production
Edward B, Shaw, Vice-Pres., Prod., Sales
Eugene W. Jones, Musical Dir., Producer
Thomas Fleming, Art Director
Robert M. Kellawav-, Audio Engineer
Kenneth A. Mac.Askill. Writer, Director
James B. Deaderick, Director, Editor,
Cameraman
Paul Skillings, Cameraman
Stephen W. Snider, Associate Art Director
Robert Nesson, Asst. Editor, Cameraman
Charles J. Eads, Sales Representatioe
Leslie G. Kaplan, Secretary
Services: Motion pictures— animation, live ac-
tion, theatrical, wide-screen, TV commercials and
programs, cartoon packages; educational, sci-
entific, industrial, public relations and business
films; filmstrips, slides, script services. FACiLmES:
35 and 16mm .\rri's, Mitchell cameras; Moviola
editorial equipment; 2 sound stages; sound re-
cording facihties; interlock projection; screening
rooms; art and animation; kinescopes.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlres: tikid Control (Liberty Mutual
Ins. Co.); Colonial Six (Phmoth Plantation);
On Our Way (John Hancock); New Home
134
BUSINESS SCREEN • 1967
TR PRODUCTIONS INCORPORATED:
^United Shoe Machinery); Gyro-Maneuvers
(General Electric); Super Super 8 (Keystone
Camera); Behind Every Shadow (Boston Police
Dept.); Interior Decorating (New England
School of Art); Warren 66 (Bresnick); The
Place of the Lab in Reconnaissance (U.S. Air
Force); The Fugitive (Cabot & Co.); CD. (Civil
Defense of Mass.). Slidefilms: Liberal Arts
(Northeastern U.); Hotel Motel (Hotel Motel
Assn.); Bowling Instructional Series (Mass. Bowl-
ing Assn.); Moment of Decision (N.\MCO-
Ingalls); Safes Presentation (Simplex Wire &
Cjible Co.); Opportunities (Boston Globe);
Market Builder (State Mutual Life Assurance
Co. of America). TV Commebci.m-S : Serta: Ski-
mobile; Erbacher Ski's (PF&C); The Mass-
achusetts Turnpike; Boston Herald (CE&L);
The Greatest Air Show Series ( Westinghouse
Broadcasting-WBZ) ; New England Merchants
National Bank (K&E): Jet Spray; Dust & Wa.\
(Wilson Haight & Welch); Lighthouse (Guy
Gannett Broadcasting-WGAN-TV); Depositors
Trust (Reach McClinton); Community Opticians
(Riseman); Cott Beverages; Boston Edison;
Revere Sugar (Dowd); Homblower Weeks
(Doremus); Martignetti (Tech Reps); .Mmy's;
Smyly Buick (Barron); Luby Che\Tolet (Apple-
ton); The Second Season; Bright New Face
(RKO General); Gas Allies; Boston Gas Co.;
Rambler; New England Telephone Co.; Yellow
Pages; Shawmut National Bank (Cabot & Co.).
Other Massachusetts Cities
WATSON f\\M PRODUCTIONS
Phone: (617) 829-3422
23 Chestnut Hill Rd., Holden, Mass. 01520
Date of Organization ; 19.56
James L. Watson, Producer
Services: Motion pictures, slidefilms and film-
strips for industr\', education, television. Separate
script, consultation service. FACiLrriES: Arrifle.x,
Bolex 16's; editing rooms with B&H hot splicer;
magnetic, optical sound readers. ColorTran port-
able lighting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: So You Have to Write a Re-
port; Automated Handling of Limp Fabrics
(Arthur D. Little, Inc.); Waushacum Holiday
(Worcester Boys Club); Paging History (Wor-
cester Telegram & Gazette); Continuous Intra-
venous Regional Anesthesia for the Rheumatoid
Hand (Astra Pharmaceutical Products).
WORCESTER FILM CORPORATION
131 Central Street, Worcester, Mass. 01608
Phones: (617) 757-2276 756-1203
Date of Organization: 1918
Carleton E. Bearse, General Manager
Walter R. Porter, Cinematographer
Services: 16mm industrial and medical motion
picture service including writing, photography,
lighting, editing and sound recording; slide and
strip film productions and photographic research
and engineering. FACiLrriEs; Studios and gen-
erator tnick.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Numerical Control-Manage-
ment Style (Jones & Lamson Division of Water-
bury-Farrel ) ; Specialmatic ( Watcrbury-Farrel ) ;
Aircraft Flame Protection (Fenwal, Inc.); Trie
Allen Automatic Set Screw Driver (Allen Mfg.
Co.). Slidefilm: Abrasive Machining With V-62
Segments (Bay State Abrasive).
Client References to Guide the Buyer
• Client references proWded in these L'sting pages
are for the guidance of our buyer-readers. Check
titles and spon.sor^ listed; preview work of your
prospective producer who is listed in these pages.
RHODE ISLAND
GRAPHIC HOUSE
75 Westminster St., Providence, Rhode Island
02903
Phone: (401) 331-2992
Date of Incorporation: 1962
David Green, President, Director
David Ferrin, Executive Producer, Director
Al Carlson, Art Director
Carol Dandanell, Editor
Services: Motion pictures, TV films & commer-
cials, slidefilms, animation, art, hot-press titles,
front-projection filming. Facilities: Sound stage,
editing department, art studio, 16 and 35inm pro-
duction equipment, 2 Nagra recorders, Magna-
s^c recorder, interlock projection.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Life on a Volcano (Manu-
facturer-s' Mutual Ins.); No Room for Error (Fac-
tory' Mutual System); Rhode Island on the Go
(Rhode Island Development Council). Slide-
film; This is Fram (Fram Corp.) TV Commer-
cl\l: Greyhound Derby (Video Productions).
VERMONT
CAMPBELL FILMS
Academv Avenue, Saxtons River, Vt. 05154
Phone: (802) 869-2547
Date of Organization: 1947
Robert M. Campbell, Executive Producer
James HormeU, Writer-Editor
Milton W. Bellows, Cameraman-Editor
Terrence Hickey, Production Manager
Alfred Ikeler, Safes Manager
Ann Hatfield, Film Librarian
Dorothy Barrows, Office Manager
Services: Educational and business fihns for all
purposes; shdefibns. Industrial still photography.
Facilities: Production facilities, camera, lights,
sound equipment for location and studio produc-
tion. Editing rooms and recording studio with
three channel magnetic mixing. 16mm interlock
screening. 16mm distribution services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; The Legacy of Anne Sulliian
(Perkins School for the Blind); productions in
work for Bucknell University, Furman University',
Smith College and Spelhnan College.
PRODUCERS IN METROPOLITAN NEW YORK AREA
Listings cover entire metropolitan area of
New York Cit\', as well as suburban towns.
ACI PRODUCTIONS
16 West 46th Street, New York, N.Y. 10036
Phone: (212) JUdson 2-1918
Date of Organization; Juh', 1958
Stelios Roccos, President
David Chapin, Producer
Francis Jones, Editor
Services: Motion picture production including
photography, animation, editing, sound and mu-
sic. FACU-rriES: Recording and editing facihties;
small studio and photographic equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: To Begin Again (U. S. I. A.);
Prints; Clay; Puppets; Silkscreen (Rediscovery
Series— self -produced ) .
*
*
ADMASTER PRINTS, INC.
425 Park Ave. South, New York, N.Y. 10016
Phone: (212) 679-1134
Date of Organization ; 1948
Charles Com, President & Creative Director
Henry Roth, Secretary-Treasurer
Mejer Gordon, Comptroller
Reese Patterson, Executive Art Director
Edward Glasser, Production Marmger
Services: Creators and producers of shdes, slide
productions, filmstrips and Umited animations.
35mm, SVi x 4, X'ugraph; stand photography.
FACU-mES: Fully staffed art dept.; air-condi-
tioned stiidios, projection-conference room; cam-
era and processing equipment for color and black
& white including botn horizontal and vertical
camera facilities for all slides. .Ml facilities for
complete internal production p.ickage.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: A Tour of CelaneiC (5 languages)
(Celanese Corp.); Sfar Tracker (KoUsman In-
strument Corp.); By Any Name (New York Life
Insurance Co.); Hospital Microfilm (Atlantic
Microfilm); Slide Show; Stockholders' Meeting
(W. R. Grace & Co.) Screen Show: Presidents'
Conference (New Jersey Bell Telephone Co.);
VucRAPH PnocRAMs; Basic Investment (Bache &
Co., Inc.); S(a<ion Maimgcment Training (Shell
Oil Co.); Vista-Sell Procra.m: NWD.-V Con-
vention (Nat. Wholesale Drug Assn.).
AEGIS PRODUCTIONS, INC.
381 Park Ave. South, New York, N.Y. 10016
Phone: (212) MU 4-7450
Date of Organization: May 1963
Sidney Milstein, President
Herbert Leventhal. Vice-President
Barbara Milstein, Secrcfary- Treasurer
Edward J. English, Editor
Harry Preusch, Production Assistant
Services; Motion pictures and slidefilms for in-
dustry, T\' commercials. Facilities: Special fa-
cilities and equipment for medical and scientific
productions; 8mm productions for Technicolor
Instant Projector; art facilities. Arriflex and
.■\uricon motion picture equipment; 16/ 35mm
animation stand; Nagra and Magnasy'nc sound
equipment; Moviola editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Oral Cancer (American Can-
cer Societv); Wear-Dated; People on the Go
(Monsanto); The Art of Making Furniture
(Baumritter Corp.); The Robot Chemist; Sim-
plastin; Angina Pectoris Lecture (Warner- Chil-
cott); Presenting Diabetes Mellitus (Eli Lilly
& Co.); 7"/ic Mechanism of the Action of the
Oral Contraceptives (S>-ntex); Doxajyram:
A Clinical Report (A. H. Robbins & Co.); Cryo-
pliake (Alcon Laboratories); All Clear (Du
Barr\'); Projections; Astro Turf ( Chemstrand ) ;
Scwsbrcak (Network for Continuing Medical
Education); The Wide World of Julius Wile
(Julius Wile Sons & Co.); Parson's School of De-
sign Awards: Fashion Show (J. C. Penney).
ALLEGRO FILM PRODUCTIONS, INC.
201 W. 52nd St., Nc« York, N. Y. 10019
Phone: (212) JUdson 6-3057
Date of Organization; 1958
Date of Incorporation: 1961
Jerome G. Forman, President
lulius Edelman, Vice President & Executive
Producer
Hugh King. Producer-Writer
Daniel Ruffini. Production Assistant
ludv Rabitcheff. Production Coordinator
David Saw\er; Erford Re<licnt. Wrifrrs
Kent McKinney, Production Supervisor
Jo.\nne Marone, Treasurer
Services; Motion picture and slide film pro-
ducers; commercials, public relations, industrial
17th PRODUCTION REVIEW
135
NEW YORK PRODUCERS
ALLEGRO FILM PRODUCTIONS:
and sponsored films; specialist in news and sports
films, special department for foreign language
versions and post-production finishing. Facili-
ties: Recording, screening, editorial rooms and
studio. 35mm and 16mm camera and editorial
equipment; script and art departments, special
print procurement and ser\ices department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxbes: Dynamic Diagnosis; Ford of
California (Ford Motor Co.); Today; Le Congo
En Marche (U. S. Information Agency); Beyond
tlw Moon; Today, Tomorrow & Titan III (Mon-
orand. 7 Arts); Ncics Cavalcade (Sterling .Movies,
U. S. A.); The City & The University (New York
University); Crusaders in the Sky (U. S. Army
Office of Information & Education); Images of
the East (BOAC). Filmsthips: Protecting Your
Margin of Safety; Brake Failure; Controlling
Skids: Wheels Off Pavement; and Sudden Loss
of Vision (Ford Motor Co.). Newsfilms: for
Ford Motor Co., General Electric, Celanese Corp.
of America, Frigidaire, Union Carbide, Thiokol,
Allis Chalmers, New York Stock Exchange. TV
CoMMERCL^Ls; for Ted Bates, Doyle-Dane-Bem-
bach. Ogilvy, Benson & Mather, Grey Advertis-
ing and Dancer-Fitzgerald-Sample.
AAftERICAN FILM PRODUCTIONS, INC.
1540 Broadway, New York, N.Y. 10036
Phone: (212) 582-1900
Date of Organization: 1946
Date of Incorporation: 1956
Robert Gross, President
Lawrence A. Glesnes, Secretary-Treasurer
Sheldon Abromowitz, Vice President
Cornelius Vanderbilt, Jr., Vice-President
Harriet H. Hester, Director of Program
Development
Barbara Brazong. Office Manager
Services; Motion pictures, 16mm and 35mm,
color and b&w; and slidefilms. Specialties: in-
dustrials, sales, public relations, TV, education,
training, medicals, documentary and merchandis-
ing; television commercials. Facilities: 16inm
and 35mm cameras, lighting and sound produc-
tion equipment; slx cutting rooms, screening
rooms, shooting stage; special effects; animation;
stop motion; storyboard personnel, script wTiters.
RECENT PRODUCTIONS AND SPONSORS
Motio.v Pictures: One Hundred Vintage Years
(Gold Seal Vineyards); Faces of America (U.S.
Navy); Fluothane for Trans-Oral Procedures
(Kansas City Medical Center). TV Commer-
cials: Buitoni Products (Vinti Advertising,);
Keds (U.S. Rubber); A-1 Sauce (Fletcher-Rich-
ards Co.); Westinghouse Electric Corp.; Na-
tional Biscuit Co.; Buick Motor Di\ision; Sav-
ings & Loan Association ( McCann-Erickson ) .
ANIMATED PRODUCTIONS, INC.
1600 Broadway, New York. N.Y. 10019
Phone: (212) CO 5-2942
Date of Incorporation: 1949
Al Stahl, President
Richard Stahl, Vice President
Peter Puzzo, Director
Shirley De Brier, Production
Services; Fotomation — a new audio-visual mo-
tion picture technique designed for seven day
production of limited live-animated sales train-
ing and industrial film. Fotomation uses client's
photographs, slides, storyboard drawings, maga-
zine ads, circulars, printed materials. These visual
elements are photographed on 16mm or 8mm
color film, synchronized to sound track and given
camera movements with animation. Fotomation
conversion service updates filmstrips by convert-
ing into I6nim or 8mm motion pictures. Profes-
sional color blow-ups from 8mm to 16mm. All
ANIMATED PRODUCTIONS INC:
phases of animation; live action and filmstrip
production; sales promotion and exhibits. Educa-
tional and television animation film production;
TV commercials; ad agency presentations; sound
slidefilms in three dimensions. FACiLrriES: 3 Ox-
berry animation stands; special stop-motion live-
action motion picture cameras for in-plant pro-
duction; editorial facilities; multiple animation
stand for product stop-motion. New automated
animation stand controlled by digital computer
and pimch tape. Optical Oxberry printer for spe-
cial effects printing; Mitchell, Oxberry, and
Bell & Howell cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Tlie Egg (Grey Advertising);
Armstrong Styling (Armstrong Cork Co.); New
Orleans (Malonev, Regan & Schmidt); Naturally
Blonde (Clairol); ABC-Stage 67 (American
Broadcasting Co.); A.T. & T. Looks to the Fu-
ture (American Tel. & Tel. Co.). TV Commer-
cials: for Sealtest (N. W. Ayer); Scott Tissue,
Lark (J. Walter Thompson); Pohdent (Grey Ad-
vertising); Endust (Y'oung & Rubicam); Army
Recruiting (N. W. Ayer).
ANIMATIC PRODUCTIONS, LTD.
15 West 46th Street, New York, N.Y. 10036
Phone: (212) JU 2-2160
Date of Organization: 1949
Tasker G. Lowndes, President
Leonard B. Elliott, Vice-President
Darrel! C. Baker, Creative Director
Mako Oike, Director of Animation
James DeGregory, Art Director
Sandra BelardinelU, Production Coordinator
Services: Producers of sound slidefilms, slides,
Salesmate presentations, filmographs, technical
animation. .Animatic Boards (animated story-
boards on motion picture film), TV commercials,
charts and printed material for sales, new business
presentations, corporate stockholder meetings and
agency presentations. F.\cilities: Art, editing and
photographic departments; O.xbeny animation
equipment: 35mm and 16mm motion picture cam-
eras; various types of still cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Step Up the Pace (James
Lee & Sons); The Connoisseur (Burlington
Hosiery Co.); The All New Duke Astrojet Tire
(Duke Tire Co.); Advertising Report (Founda-
tion for Commercial Banks). Slidefilms: The
Open Road (American Oil Co.); Safety Valve
Maintenance (American Tel. & Tel.); Southland
Presentation (D'Arcy); Breakthrough-Vulcan 714
(Reeves Bros.); Double Duty Disiies (Reynolds
Metals); Originals de Coty (Coty); PVC'-DWV
(Goodrich Chemical Co.); Sales films-Series
(Kelly-Springfield Tire Co.). TV Commebci.\ls:
Ford Dealers (J. Walter Thompson); Arabesque
(West, Weir & Bartel); Eli Lilly Co. (Geer-Du-
Bois).
APPLIED CONCEPTS INC.
866 Third Ave., New York, N.Y. 10022
Phone: (212) 421-4130
Date of Incorporation : 1965
George R'lberts, President & Exec. Prod.
Irv Silverberg, Secretary & Creative Director
Ian iMichael Summers, Dir.-Client Relations
F. Restivo, Senior Art Director
Services: Motion pictures, sound slidefilms,
graphic aids, booklets, hve shows for sales pro-
motion, public relations, training, and advertis-
ing. F,\cilities: .\rt studios; motion, still pho-
tography; screening, conference rooms; mu5ic and
sound effects library.
RECENT PRODUCTIONS AND SPONSORS
Motion Picture: Real People ( Saturday Evening
Post). Slidefiuiis: Visit USA; Adventures 1966
(TWA); Speaking of Operators (American Tel.
APPLIED CONCEPTS INC.:
& Tel.); MiraSeam (American Can); Are the
Funnies }ti.st for Laughs? (Puck— The Comic
Weekly). Live Shows: Data Communications
(American Tel. & Tel.); Management Orienta-
tion (J. C. Penney).
ASSOCIATED FILM CONSULTANTS, INC.
501 Madison Avenue, New York, N.Y. 10017
Phone: (212) PL 2-2224
Date of Organization : 1961
Date of Incorporation: 1963
Benjamin S. Greenberg, Pres., Exec. Prod.
Samuel Kravitt, Treas., Dir. Film Operation
Suzanne Holeton, Secretary
Mar\'in L. Holmes, Dir. P.R.
David P. Evans, Dir. of Sales
Services: Production of sales, training and doc-
umentary motion pictures, particularly those \vith
public relations orientation; TV commercials, par-
ticularly public service spots; filmstrips. Facili-
ties: Editing, sound recording, lighting equip-
ment: Arriflex, Auricon, Beauheu, Kodak, Bolex,
Eyemo cameras; Magnecord, MagnesyTic and
Minitape sovind recorders; Acmade Editing
Equipment; animation and titling; full still photo
ser\'ice.
RECENT PRODUCTIONS AND SPONSORS
Monox PicTi'RES: People Without (U. S. Dept.
Health, Education & Welfare); The Creative
Person (Natl Education Television); The Traffic
Engineer (N.Y.C. Dept. of Traffic); From Israel
With Style (Israel Fashion Instihite); The Paris
Hilton (Hilton International); The IBM Voto-
matic (International Business Machines); Pro-
fessor B & His Wonderful Time Machine (Chas.
Bruning Co.). Filmstrip: Girl on the Go (Bobbie
Brooks). TV Commercials: for Women's Army
Corps (Ketchum, McLeod & Grove); U.S. Post
Office I ,\dvertising Council).
AUDIO PRODUCTIONS, INC.
Film Center Building
630 Ninth Avenue, New York, N.Y. 10036
Phone: (212) PL 7-0760
Date of Organization: 1933
Branch Offices: 1724 Connecticut Ave., N.W.
Washington, D. C. 20009. Phone: (202)
232-3637 (Contact: Harry Carragher)
716 No. LaBrea, Hollywood, Calif. 90038.
Phone: (213) 933-5821 (Contact: Charles
Smith)
Officers and Department Heads
Peter J. Mooney, President
.Alexander E. Gansell, Secretary
M. E. Fletcher, Treasurer
lohn Henderson, III, Director of TV Sales
Louis Mucciolo, Manager, IndustriaUt^fOvern-
ment Departments
Joseph Keaney, Industrial Sales
Frank Lucidon, Industrial Sales
Producer-Directors
Frank Beckwith Harold R. Lipman
L. S. Bennetts Bruce Malmuth
Frank Bums Hans E. Mandell
•Alexander E. Gansell Richard Miller
Stanley R. Johnson Robert Vietro
Mike Zingale
Services: All phases of motion picture produc-
tion—public relations, sales promotion, mer-
chandising, training, medical, technical and edu-
cational. F.\cilities: Silent and sound studios;
complete Ughting equipment; mobile units for lo-
cation work with tape recorders; permanent staff
in all departments: writing, direction, editing, ani-
mated dr;iwin<i and optical; projection room; two
optical printers uicluding latest Oxberry; editing
equipment; zoom stand for trick work; machine
shop; stop motion studio.
136
BUSINESS SCREEN • 1967
AUDIO PRODUCTIONS:
lECENT PRODUCTIONS AND SPONSORS
Motion Pictlres; Kids & Cookies (Nabisco);
The Tnie and the Just (N. Y. Supreme Court-
Ford Foundation ) ; Now You're Talking ( AT&T—
Long lines); The Lively New Look (Atlantic-
Richfield Co.); The Invisible Power of Coal (Na-
tional Coal Assn.). T\' Commerciai.s: for N. W.
Aver; BBD&O; Benton & Bowles; Leo Burnett
Co.; Clyne Maxon; Dancer-Fitzgerald-Sample;
Doyle, Dane & Bembach; William Est>-; Fuller &
Smith it Ross; Geyer, Morey, Ballard; Grey .\d-
vertising; C. J. La Roche, Richard K. Manoff;
McCann-Erickson; McKim Adv.; Needham,
Harper & Steers; Ogilvy & Mather; Papert. Koe-
nig. Lois; ]. Walter Thompson; Weightman;
Young & Rubicam.
BFB PRODUCTIONS, INC.
422 Madison Ave., New York, N.Y. 10017
Phone: (212) 421-5811
Date of Organization: 1959
Herbert Freed, President
Merrill S. Brody, Executive Vice-President
Production
Hal Weiner, Vice-President, Producer
Carl Lemer, Producer, Director
Su!;an O'Meara, Associate Producer
Sebik:es: Motion pictures, slide and filmstrip
presentations: Industrial and promotional TV
commercials, documentaries, specials, features.
FACiLrriEs: For production of color & b/w, 35 &
16mm. library of sound effects & stock music;
editing, projection and recording equipment; dis-
tribution in .35. Ifi and Smm— including rear-
screeu portable projectors for sales, training pro-
grams.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictihes: All This and 702 (Olivetti
Underwood): To Be Aware (Lehigh Portland
Cement Co.); The Vertislide Press (Torrington
Mfg. Co.); The Living Center (Long Island Con-
sultation Center); The Paper Novelty Story
(ZIowe Agency); The Falnihus Concord (Con-
cord Hotel); The F-489 (Fairchild Aerospace
Corp.); Crash at Sunrise Highway (U. S. Steel
Corp.); Terror in the City (Allied Artists); Blast
of Silence (Universal International). T\' Com-
mercials: for Chr\sler Motors; F'rst Natinn.al
City Bank; Wedgwood China; McNeil Lab-
oratories; Industrial Valley Bank; 3M Comoany;
Crown Staffordshire China; .American Tobacco
Co.; Continental Can Co.; U. S. Steel Co.
JOHN BRANSBY PRODUCTIONS, LTD.
2S West 44th Street, New York, N.Y. 10036
Phone: (212) LO 4-3580
Date of Organization: 1936
John Bransby, President, Treas., Exec. Prod.
David M. Jacobson, Vice-Pres., Chg. of Prod.
Lee Stenstrom, Secretary
Frank G. Marshall, General Manager
Martin Craven, Production
Sylvia Davem, Art Director
St:HviCES: Production of industrial, educational,
government, travel, sales and training films 16mni
or 35mm, color or black and white; educational,
promotional film strips; wTiting service. Facili-
ties: Sound stage and studio. Equipment for
photographv, sound and location lighting; film
editing facilities, service; animation photography;
art department.
RECENT PRODUCTIONS AND SPONSORS
M'mo.N Pictlres: New York, tlie Anytime City:
Hules of the Slopes (Humble Oil & Refining Co. ) ;
fUoers in the Sky (U.S. Dept. Interior); .A.V
FLR-12 (I.T.T. ), Petroleum in Perspective
(A.P.I. ); Sales Films (Doyle, Dane, Bembach).
*
this symbol over a producer's
listing in these pages refers to display adver-
tisement in this I7th Production Review issue.
BRAY STUDIOS, INC.
729 Seventh Avenue, New York, N.Y. 10019
Phone: (212) 245-4852
Date of Organization: 1911
|. R. Bray, Chairman of the Board
Paul A. Bray, President
Paul Brav, jr., Vice-President
Ronald G. Stevens, Production Manager
Rodell Johnson, Director of Animation
Services: Planning, production and distribution
of sales promotion, public relations, training,
technical and general education films. Foreign
language translations. Facilities: Staff _and
equipment for live action or animation; 16/35mm
productions, including sync sound; slide film and
slide set reproduction; aerial photography; own
fihn library for distribution to schools, technical
institutes and industries.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlres: Using the Airspace: Naviga-
tion and Communications (AOP.\ Foundation,
Inc.); Hotc to Avoid Muscle Strains (Bray Li-
brary); General Instrument Film Report (General
Instrument Corp.); Insulation (Armstrong); Div-
ing: Self-Containcd Underwater Breathing Ap-
paratus-Scuba; Value Engineering Series; 7-28
Standard Operating Procedures; Navy's Elec-
tronic Warfare Airborne POD Program (U.S.
N'avy).
BUKAR & lARISCH INC.
10 East 49th Street, New York, N.Y. 10017
Phone: (212) EL 5-5111
Date of Organization: 1953
Nat Bukar, Partner, Client Contact
Kurt Larisch, Partner, Creative Direction
Services: .\udio/ visual consultants for program
development in sales training, retail program
development in sales training, retail promotion,
sales meetings, direct selling and other areas of
business communications. Producers of motion
pictures, stopmotion animation, sound slidefilms
and filmstrips. FAcn-rriES: Script, design, research
and production personnel; art department; pho-
tographic studio, screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttoes: Meteorology and Weather
Forecasting (U. S. Nav^-TDC); Tlie Gertz Story
(L.I. Press); Butterick Operations (Butterick Pat-
ters); GCMI 1966 Report* (Glass Container
Mfg. Inst.); The Hot Line (Model Rectifier
Corp.).
CAMPUS FILM PRODUCTIONS, INC.
20 East 46th St., New York, N.Y. 10017
Phone: (212) MU 2-8735
Date of Organization: 1934
Nat Campus, President
Steve Campus, Executive Producer
Lesley Froum, Distribution Coordinator
Ser\tces: Motion pictures and slidefilms for
business, government and social agencies; also
various film services sep.-u-ately, including trans-
lations, sound tracks; editing and finishing serv-
ice for comp.iny photographed films: distrbu-
tion service. Facilities: Studio, on- location
equipment and creative staff.
Motion Picttbes: Nursing Management of the
Patient with Cancer (American Cancer Society);
SupervuHon in Vocational Rcltabilitation Counsel-
ing (Dr. Wilfred H il>er-Vncati(mal Rehab I'ta-
tion Program of N. Y. U.); Vocational Rehahih-
tation in a General Hospital (The National
Arthritis Foundation h Part 111-1966 Examina-
tion (National Board Medical Ex;miiners); Re-
visions of Toxic Anhidrosis (Institvite for Derma-
tologic Communication & Education ) .
M. M. Chanowski Productions N.V.
122 East 42nd St., New York, N.Y. 10017
Mr W. Roscnfeld. in charge
(For complete listing, see Amsterdam, Holland)
NEW YORK PRODUCERS
CHRONICLE PRODUCTIONS
364 West ISth Street, New York, N.Y. 10011
Phone: (212) YU 9-5680
Date of Organization: 1965
Robert Glatzer, President
Services: Production of documentaries, industrial
.ind theatrical films, tv commercials. Facilities:
Studio, facilities for production in 35/ 16mm.
Editing, print distribution facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlties: Friendly Game; The Lobster-
men (Chronicle Productions); Now Comes to
Berkeley Heights (Waterbury, Conn. Anti-Pov-
erty Program); Carnival Weekend; Silver Sitz-
marks (.American Youth Hotels, Inc.).
CINEMAKERS, INC.
1741 Broadway, New York, N.Y. 10019
Phone: (212) CI 6-3198
Date of Incorporation: 196.5
Ed Schultz, President
William Doherty, Vice-President
Services: Motion pictures, filmstrips, slide shows
and TV spots; photography, recording, film and
sound editing. FACiLmES: Writing, production
and editing staff.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictl-re: Poetry for Beginners (Coronet
Instructional Fikns); Photographic, directorial,
recording, and editorial services on other pro-
ductions. TV Spot (Public Service): Today
(Community Service Society).
CITY FILM CENTER, INC.
66-40 69th Street, Middle Village, New York
11379
Phone: (212) TW 4-7800
Date of Incorporation: 1957
Subsidiary: AV Lithographers, Awenire Build-
ing, 257 Pacific St., Brooklyn, New York.
11201.
John R. Gregorv-, President
Herbert Awenire, Executive Vice-PresiderU
Douglas Mitchell, Vice-President, Productions
Clarence Schmidt, Vice-President
Joseph W. Harrop, Corporate Secretary
Henri LaMothe, Art Director
Services: 8, 16, 35mm motion pictures and sound
slidefilms for business, industry, science, educa-
tion, health, religion, poUtical and public service
fields. Cortelated promotional, distributional,
public relations and sales packages for motion
pictures and sound siidef.lms include evaluation,
designing, layout, copv, artwork and lithography.
FACiLrriEs: Equipped, staffed motion picture
studio; sound stage, with control room, narrator's
booth, scene dock, conference lounge with pro-
jection facilities. Art, editing and sound depart-
ments; mobile and location units; motion picture
color-printers for color-cortected and exposure
compensated answer and release prints. Equipped
and sl;iffed Lithograph) Division with five
presses, including die-cutting, and high-speed
four-color.
RECENT PRODUCTIONS AND SPONSORS
Motidn Pk TIRES: .\queduct Stakes (RKO Gen-
eral) LP\'-L Color Antenna Series A. B. C. D
(JFD Elertronics Corp.); The Physicians Role in
Suicide Prevention and .Motion Picture Films in
Psijehosomatic Reuarth ( N'isual Projects); Select-
ed Pathology II (Dr. Borowskv/Searle); Death
of Christ (WPI.X TV Color Special); Who Cries
for the Lonely? (Feature Film: Thaddeus Pro-
ductions); etc.
17lh PRODUCTION REVIEW
137
NEW YORK PRODUCERS
CLIFTON PRODUCTIONS, INC.
305 East 86th St., New York, N.Y. 10028
Phone: (212) 348-7600
Date of Organization: 1947
Maurice T. Green, President
Ronald T. Croen, Vice-President
Ernst Fischel, Vice-President
William Rosenfeld, Secretary-Treasurer
Sekvices: Industrial, public relations, transporta-
tion, travel, nature studies, wildlife conservation
sales promotion, agricultural and horticultural
motion pictures; TV shorts and commercials-
color stock shots. Facilities: Cameramen iii
Sweden, Austria, and Holland; worldwide cover-
age Production affiliations for location shooting
in Europe, Middle East, Far East, Australia and
Latin Amenca.
RECENT PRODUCTIONS AND SPONSORS
Motion Rctuhes: Key to Life (Agrico Chemical
Co. ; And There Was Light (Clifton Bible Clas-
sics); City on the Water; Caribbean Spearfishing
^y^'°(,^%^'^^o"sh Prepare for Spring (Asso
ciated Bulb Growers of Holland).
COLEMAN PRODUCTIONS, INC.
75 West 45th Street, New York, N.Y. 10036
Phone: (212) CI 5-9080
Date of Organization: 1935
Harry L. Coleman, President
Sonya Coleman, Vice-President
Bany' A. Lisee, Production Manaser
Phillip Messina, Editor
Rib Smith, Sales Coordinator
John Peterson, Dir. of Photography
J. BrowTi, Sound
Harold Azine, Scripts
Services: Production of 16/35mm motion pic-
tiires from script to final print for industry, medi-
cme, travel and television. Facilities: 25' x 25'
sound stuio equipped with lights, props, sets,
cameras; Fearless dolly; Ampex s^c sound
equipment; cutting rooms and screening room,
l-acihties available to outside producers
RECENT PRODUCTIONS AND SPONSORS
MoTio.N PicTURLs: Marketing Horizons (Con-
tinental Can Co.); The Crossing (Italian Line);
impulse m Foot Surgery (Diapulse Corp. V
Meknom^ of the Head (Pack Medical Foun-
dahon): R,hot,de (Rosston, Kremer & Slaughter) .
COIEMAN/MEYER, INC.
225 West 57th Sb-eet, New York, N.Y 10019
Phone: (212) 581-4840
Date of Organization: 1965
Joseph M. Coleman, Creative Director
Gil M. Meyer, Executive Producer
Bibi Damon, Production/ Traffic
Bradley N. Johnson, Sales Manager
Services: Motion pichires, sUdefihns, slide pro-
grams, graphics, sales meetings and shows for
promotion public relations, training, new prod-
uct introduction. Facilfties: No data pro\'ided
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Where Giants Come to Plat,
(Ihe San Francisco Giants); Garter, Garter
Who s Got the Button (Warner Lingerie-Slim-
wear Div ). Slidefilms: Tale of a Lead Bal-
loon (Co eman/ Meyer); The Man from Man-
^»an; Shirt Watcher's Guide (The Manhattan
Shirt Co.); But Where Have all the Ware
Ccoei Gone.?; r/ic Second Longest Link; Identi-
fied Elymg Objects (American AirHnes); Field
Irainmg and Sales Meeting (Warner Bros. Lin-
gerie-Slimwear Div.); Not Every Pebble's on
the Beach (American Enka); The Live Wires
(Montgomery Ward); Training Film (Clairol)-
New Products (Lehn & Fink). CLosEo-Cmcur^
TV: you Can t Beat the System (Minnesota .Min-
COLEMAN/MEYER:
ing & Manufachiring). Graphics: Quotes and
Quotas (The Chunky Corp.); Selling with Sur-
rey (Surrey Candy Kitchens); Dimensions of the
Marketplace (Universal Marketing Research).
CONTEMPO! PRODUCTIONS, INC.
25 West 6Sth St., New York, N.Y. 10023
Phone: (212) TR 3-3333
Date of Incorporation: 1963
Branch: 690 East Maple Road, Birmingham,
Michigan 48011 Phone: (313) MI 2-8363
(Ross R. Callaway)
David B. Marshall, Executive Producer
Donald P. Smith, Vice-President
Joan Marshall, Corporate Secretary
Nathan Caldwell, Jr. Assoc. Producer
Ross R. Callaway, Account Rep.
Charles E. Hoefler, Art Director
Cecily B. Hoeck, Production Associate
T. F. Fagan, Manager, Accounting Services
C. Monique Siegel, Production Secretary
Services: Motion pictures-16, 35mm, live shows,
business, sales meeting presentations; special
techniques include: multi-screen, multi-image
choreographed" visual presentations, portable
cyclorama projection; sculptured projection, A-V
programmed presentations. Jingles, theme music
recordings. Facilities: for art, graphics; editing'
ammation; road show, meeting equipment for
sound and projection.
RECENT PRODUCTIONS AND SPONSORS
Live Shows: Diesel Dazzle (General Motors-
Diesel Div,); ABC Record Slww; ABC Affiliates
Show (American Broadcasting Co.)- 1967 Press
Preview Concept (ChryshT Corp.). '
RAYMOND A. CORWIN PRODUCTIONS, INC.
701 Seventh Ave., New York, N.Y. 10036
Phone: (212) 756-0662
Date of Organization: 1959
Raymond A. Corwin, President
Bertram Brown, Executive Vice-President
Donald Crabb, Vice-President (Travel Dept )
Richard E. Brooks, Director of Photography
Bert Salsman, Production Manager
Susan McCartney, Art Director
Services: Motion pichires for television, indusb^'-
sound slidefilms and filmstiips. FACiLmES-'
Offices, screening and editing rooms; facilities
tor production of film, tape and other audio-
visual media.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Breaking the Production Bar-
rier (IB.M); / Understand (Xerox); Americans
on the Move (American Hotel & Motel Assn.)-
Vnce Upon a Mattress (Simmons); Portrait of
Stanhy (Stanley Furnihire); A Dream of a
Blanket (Chatham Mills). Slidefilms: North-
east s Vacation Plan (Northeast Airlines)- This
IS Holiday ( Holiday .Magazine) .
THOMAS CRAVEN FILM CORPORATION
330 East 56th St., New York, N.Y. 10022
Phone: (212) MU 8-1585
Date of Organization: 1950
Thomas Craven, President
Harvey G. McClintock, Vice-President
Wilhs F. Briley, Director, Production
Marvin Barouch, Comptroller
Andrew B. Nemes, Associate Producer
Beverly O'Reilly, Dir. of Sales
Services: Production of television, industiial
public information, training and educational films
and programming, theatrical feahirettes and
promos; overseas and multi-language depart-
ments; live action and animated TV commercial
division. Facilities: Air-conditioned sound stage
camera, sound, hghting, animation and set con-
These Exclusive Review Reports Are
a Copyrighted Business Screen Feature
CRAVEN FILM CORPORATION:
struction departments; editing, recording and pro-
jection rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Filiberto of the High Valley;
The Port City and the Pampa (United World
Films-educational documentaries); Sonic Boom
and You ( Federal Aviation Agency ) ; Act of Love
(Kennedy Foundation-Educational TV); 2001-A
Space Odyssey; Holiday Italian Style; Return
of the Gunfighter; Tell Me Whom to Kill (theat-
rical promotions); Grand Prix— Spanish (TV
show-MGM); Alliance for Progress (USIA). TV
CoMMERiciALS: for Colt 45 Malt Liquor (W. B.
Donner); Yardley (Johnstone); Food Fair Stores
(W. B. Donner).
GORDON CROWE PRODUCTIONS, INC.
15 East 41st St., New York, N.Y. 10017
Phone: (212) 867-9437
Date of Incorporation: 1965
Gordon Crowe, President, Executive Producer
Kent Lane, Vice-President, Producer
Selma Cooper Crowe, Secretary-Treasurer
Services: Sales meetings, entertainment and
musical productions for industr\-; motion pictures
for industry; special projection techniques.
Facilities: Sound stages, rehearsal studios, pho-
tographic studio; equipment and personnel for
motion pictures and live industrial shows.
RECENT PRODUCTIONS AND SPONSORS-
Motion Pictures: Beauty and the Bosom (Bali
Co. ) ; ]ob Opportunity ( National Association of
Manufacturers). Slidefilms: Where the Action
Is (Saturday Evening Post); The Name of the
Game (Calvert Distillers); TWA Marketair
(TWA). Live Shows: Kingdom of Best Foods
(Best Foods); We're No. 1 (Congoleum Nairm);
Move with Mobil (Mobil Oil Co.); The New Look
(Premium Advertising Assn.), Volkswagen Show
(Worldwide Volkswagen Convention).
CYGNET-LLOYD PEARSON ASSOCIATES, INC.
347 Madison Ave., New York, N.Y. 10017
Phone: (212) MU 8-9545
Date of Organization: 1952
Lloyd Pearson, President
Rae Evans, Vice-President
John Reeve, Vice-President
David Grainger, Vice-President
Alexander Greeley, Secretary
Jim Roomes, Production Manager
Services: Motion pictures, slides and filmstrips
for business, industry, and TV; business and
educational audio-visual programs. FACiLrnES:
Studios, also mobile camera vans in Europe.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Watch on the Rhine F105
(Republic Aviation); The Sun Goes North (Flor-
ida Citrus Comm.); The Story of Thread (Coats,
Ltd.); Arrow Around the World (Arrow Inter-
national); Over the Top (Thos. Costain Ltd.).
Delta Films International, Inc.
15 West 46th St., New York, N.Y. 10036
Phone: (212) 582-5711
Klaus Werner, Manager
(For complete listing data, see Puerto Rico)
DEPICTO FILMS CORPORATION
254 West 54th St., New York, N.Y. 10019
Phone: (212) CO 5-7620
Date of Organization: 1944
Jack R. von Maur, President
Glenn J, Graves. Vice-President. Industrials
Pat Labate, Vice President, Production
Services: A completely integrated one-source
organization provicling: Scripting— from technical
to creative to complete convention format; Mo-
tion Picture— live-action, location, animation;
Slidefilm— training, promotion, public relations.
138
BUSINESS SCREEN ■ 1967
DEPICTO FILMS CORPORATION:
• i merchandising; Slides— all sizes, color and b&w,
lamination; Industrial Meetings & Conventions—
I complete package from creation through staging
and equipment to traveling unit teams. Facili-
ties; Photographic studios; full motion picture
I department, live and animation; completely staff-
ed slidefilms and graphic art department; special
y wide-screen and carbon arc projectors.
,| RECENT PRODUCTIONS AND SPONSORS
' Motion Pictures: A Lion Sized Budget for a
Lion's Share of the Market (Canada Dry Corp.);
Tcdlar (DuPont de Nemours). Slidefilms: A
Vrtt,' Miimher; S. A. M. (A. T. & T.). Industrial
Snows: Our Dynannc Tomorrow (Westing-
II house); 1966 Congress (N. A. M.).
DERUJINSKY STUDIO, INC.
106 West End Ave., New York, N.Y. 10023
Phone: (212) 799-4400
Date of Organization: 1950
Cleb Derujinsk\', Jr., President
George Lawrence, Executive Vice-President
Joseph K. Landsman, Secretary
Services: TV commercials, documentaries, in-
dustrials. Facilities: Creative department, edi-
. torial staff, studios, and equipment.
I RECENT PRODUCTIONS AND SPONSORS
TV CoMMEBCHLS: for Peuce Corps (Peace
Corps— Young & Rubicam); Ford Corporate
(Ford Motor-Gre\ Adv. ) ; Camay ( Proctor &
Gamble— Leo Burnett); Camel Cigarettes (R. J.
Reynolds, Dancer - Fitzgerald - Sample ) ; Fresca
(Coca-Cola Co.— .Marschalk Co.).
DOLPHIN PRODUCTIONS, INC.
4 East 53rd Street, New York, N.Y. 10022
Phone: (212) PL 3-5892
Date of Incorporation: 1960
Division: Dolphin International.
Allan Stanley, President
Roger Ame Lun.\en, Business Manager
BiUVitus, Chief Editor
Barbiira Fletcher, Co-ordinator, Int't Div.
Services: Commercial, industrial, educational
motion pictures; radio transcriptions; tele\ision
commercials (live and animated); 35mm and
16mni, color and B&W. For Dolphin Interna-
tional: Television commercials for international
markets; re\'oicing and adaptation of existing
commercial for multi-lingual markets; dealer trail-
ers; researching, anaKzing, planning and placing
cinema advertising campaigns around the world.
Facilities: Four editing rooms; working arrange-
ments with all studios in New York City; out-of-
towTi connections for location photnaraphv.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Natural Look; Great Day;
Travelling Carousel; Nice 'n Easy (Clairol); Eye
on the NFL (CBS-TV); My Secret Vice (20th
Century-Fox). T\' Commercials: for CBS-TV;
Michigan National Bank (Jepson-Murrav); U. S.
Coast Guard; New York Daily News (Schneider) ;
Pan-American Miles Lab. (LPE Robert Otto);
Opel Kadett (Gen. Motors-Foreign Dis. Div.);
Procino-Rossi, Inc. (Mathison Adv.); Colorforms
Toys (Chalek & Dreyer); Knapp's Dept. Stores;
The Esterbrook Pen Co.; BemzOmatic Corp.
(Rumrill); Expo '67 (Spaulding, Taylor, Hall,
Ltd.); Wise Potato Chips Company (The Lynn
Organization); U. S. Air Force Reserve (Hume,
Smith, Mickleberry).
Kevin Donovan Films
15 West 44th Street, New York, N.Y. 10036
Phone: (212) YUkon 6-6049
(See complete listing under Connecticut)
^fS" this symbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
DYNAMIC FILMS, INC.
Executive Offices: 405 Park Avenue, New York,
New York 10022
Phone: (212) PL 1-7447
Date of Organization: 1948
Divisions: Dynamic Theatre Networks, Inc.
Medical Dynamics, Inc., Dvnamic Programs
Branch Offices: 133 Carnegie Way, N.W., At-
lanta, Ga. 30301 Phone: (404) 524-7211.
Don O'Reilly, Manager. 130-7th St., Pitts-
burgh, Pa. 15222 Phone: (412) 471-2780.
William Matthews, Manager.
Nathan Zucker, President
Maurice Rapf, Executive Producer
Nlina Brownstone, Director of Production
and Public Relations
Services: Producers and distributors of all audio-
visual materials including fihns, filmstrips, sound
shdefilms, tape and easel presentations for in-
dustry, public relations, sales training, emplo\ee
relations and specialized visual aids. Also theatri-
cal features and short subjects, television pro-
gramming, special foreign language revision,
foreign film productions, etc. Facilities: Sound
stages, recording and dubbing studios, editing
faciUties for all 16mm and 35mm audio-visual
production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: International 500 (Golden .\n-
niversan- Race) (Studebaker Corp. STP Div.h
Six Deadly Skids (Liberty Mutual); Era of Radi-
cal Change & the Corporation (Fortune Maga-
zine-Armco Steel) ; Information E.xplosion
(Cowles Communications); Chlorine, The Crecn
Goddess (Pittsburgh Plate Glass Co.) Revolu-
tion at Sand Springs (Armco Steel Corp.); The
Green Thumb (Denson Frey & .\ffihates);
Changing View of the Change of Life (Wilson
Research Foundation); The Collection (Family
Circle Magazine); The Quickest Quiet One-Ned
Jarrett Story (Ford Motor Co.); Victory Circles
1966 (Dana Corp.); iVHRA Drags (Hurst-
Campbell); Race Againsi Time (Ashland Oil &
Refining Co.); Annual National Sales Meeting
(Ayerst Lab.). TV Commerclals: for Diet Rite
Cola (D'Arcy Agency).
EAST-WEST FILMS, INC.
35 West 45th St., New York, N.Y. 10036
Phone: (212) 5S2-6800
Date of Organization: 1958
Bruce McConnachie, President
Morton .McConnachie, Vice-President
Joseph Lydon, Secretary. Treasurer
Dick L>Tich, Vice-President, Sales
George Lcuck, Production Manager
Tom Martin, Production Manager
Dave Pollock, Editorial Supervisor
Services: Motion pictures; TV commercials. Fa-
cilities: 35 and 16mm production equipment,
lights, sound records, cameras, etc.; editing
rooms; 35 and 16mm projection and conference
rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttre: journey of Oil (Aramco). TV
GoMMEiucL\LS: for Vitalis (Young & Rubicam);
Hollywood Bread Co. (Elinor Landsbury);
Handi Wrap (Norman Craig & Kummel); CITCO
(Lennen & Newell).
FRANZ EPSON PRODUCTIONS
24 Crist Mill L.inc, llalc-sitc. New York 11745
Phone; (516) IIAmiltun 7-2.545
Date of Organization: 1961
Franz Edson. Owner.
Services: Documentary, sales, technical motion
fiictures and slidefilms. FACiLrriES: Cameras,
ighting. sound rec-ording & editing equipment.
.Animation stand; liigh-speed instrumentation
equipment.
NEW YORK PRODUCERS
FRANZ EDSON PRODUCTIONS:
RECENT PRODUCTIONS AND SPONSORS
A-V Presentations: for Bell Telephone Labora-
tories; Univac; Pickering & Co.; Franklin Na-
tional Bank; B. Altman & Co.; Leesona Moos
Laboratories; Institute of High-Fidelit>-; Sperry
Rand Corp.; Philips Electronic Instrument.
ELEKTRA FILM PRODUCTIONS, INC.
33 West 46th Street, New York, N.Y. 10036
Phone: (212) 582-3606
Date of Organization: 1956
Samuel Magdoff, President
Jordan L. Caldwell, Vice-President
Bert Hecht, Producer-Sales
Mike Kraft, Producer-Sales
Marvin Friedman, Director
George Cannata, Director
Morty Baran, Production Manager
Services: Production of industrial, educational,
sales training films, featurettes, and T\' commer-
cials. Facilities: Stage; animation staff and
facihties: editing, concept creation.
RECENT PRODUCTIONS AND SPONSORS
MoTio.N PiCTiREs; A Product is Like a Woman
(Eastman Chemical Products); Patterns for Com-
munication (Western Electric); In Search of Pie
(Mrs. Smith's Pies); Kodak (Eastman Kodak);
Xmas Trailer (Theater release-f eaturette ) . TV
Commercials: for Wilkinson Blades (Ted Bates
& Co. ) ; Benjamin .Moore Paint ( Dreher Advtg. ) ;
Wishbone Salad Dressing (Ed. H. Weiss & Co.);
Post Honeycomb (Benton & Bowles); Thermo-
dent (Doyle, Dane, Bembach); Coca-Cola
(McGann-Erickson); American Gas (J. W.
"Thompson): Remington Tvpewriter (Y'oung &
Rubicam); Rescue Soap Pads (BBD&O); Brown
& Williamson Tobacco (Ted Bates); Westing-
house (.McCann-Erickson); Lipton Tea (SSC&B);
Ballantine (SSC&B).
CHARLES ELMS PRODUCTIONS, INC.
163 Highland .\ve.. No. Tarrj-town, N.Y.
10593
Phone: (914) 631-7474
Date of Incorporation: 1952
Charles D. Elms, President
Charles D. Elms, Jr., Vice-President
Ruth .M. Elms, Secretary, Treasurer
Service: Research and production of 16mm,
35mm and 70mm "Widescope" motion pictures;
slide motion; sound slidefilms; slide-presentations;
training manuals and charts for sales promotion,
sales training and education. Facilities: Studio
mobile Ciunera, sound and lighting equipment.
"Widescope" 70mm revolving lens camera and
2-lcns split-screen camer.i.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuhes: Go//; Love That Job-Edition
VtU (Phihp Morris); Basic Electricity (Gas Con-
sumers Service Co.). Slidefilms: Compact-Im-
pact Merchandizing of Razor Blades ( Philip Mor-
ris, Inc.); More Cigarette Profits (Lord Balti-
more Candy & Tobacco Co.); Federal Heats New
York; Quic} Cushion; 18th International Heating
Exposition ( Federal Boiler Co. )
ESPRIT PRODUCTIONS
300 W. 5.5th Street, New York, N.Y. 10019
Phone: (2121 76.5-0678
Date of Organization: .April, 196.5
Svlvan Markman. Presidiiit. Producer-Director
\"inccnt R. Tortos.i, Script & Concept Director
|err\ Hruck, Sound Director
Dave Watts, Chief Cameraman
Services: Industrial, educational, sales promo-
tional, T. \'. documentaries, short subjects. Fa-
17th PRODUCTION REVIEW
13»
NEW YORK PRODUCERS
ESPRIT PRODUCTIONS:
ciLTTiEs: Creative department; art, editing
stiidios, 16/35mm production equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; An Academical Village (Uni-
versity of Virginia); The Liberty BeU (Libert)'
Be Foundation); The Old Order Amish (Penna.
FoIkLfe Societ>'); The World Today (Council
on Internationa] Affairs); A Montage in 3 Min-
utes (Photo-Arts Products).
MATT FARRELL PRODUCTIONS, INC.
213 East 38th Street, New York, N.Y. 10016
Phone: (212) 683-8358
Date of Incorporation: 1951
Matt Farrell, President & General Manager
C. LiUian Farrell, Secretary-Treasurer
William McAleer, Vice-President &
Director of Photography
Joseph Faro, Vice-President, Production Mgr.
Services; Production and distribuHon of sound
motion pictures and sound stripfilms for busi-
ness and industry. Facilities; 16mm and 35mm
motion picture and stripfilm production; color
and b&w; sound studio, magnetic film recording
editmg services, script, art work, animation,
foreign language versions.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; r/ie Hand Trap Test; Cable to
Count On (U.S. Steel Corp.); Any Day in the
Week; The Particle of Difference; Safer to Cot-
ton (Hercules, Inc.).
FILM ENTERPRISES, INC.
485 Fifth Avenue, New York, N.Y. 10017
Phone: (212) MV 2-3973
Date of Incorporation: 1959
James R. Handley, President
F. WiUiam Bryant, Jr., Secretary-Treasurer
Howard A. Mann, Production Supervisor
Services; 16 and 35mm motion pictures for
business and mdustry; slide and stripfilms; script
service; audio-visual production management and
coordmahon^ International production capabilitv
m Canada, Europe, South America and Far East
fAciLiTiES: AdministraHve offices; preview
screening; editorial dept.
RECENT PRODUCTIONS AND SPONSORS
W^^^T'^iV^'"" " ^■^' ^'■^ Vacutainer
r^ lZjj''^°'>-^"'^"'^°''^ '="■'>■- Development
(rKM-^T^v ^"?"t /<^^e^.- Nike-X-Reports
(BeU Telephone Lab.); Man and Machine; 24
Hours of Le Mans; System/ 360 (IBM World
Jia^rtTLft^o'n)^^^ '^^^^ ^^^•^-
FILMEX INCORPORATED:
Robert Bergmann, President
Peter Griffith, Vice-President-Production
Paul Minor, Vice-President-Sales
Steve Kambourian, Vice-Pres.. Completion
Thomas Victor, Vice-President, Business Films
Frank Tuttle, Vice-President, National
Production Services
Herb Horton, Vice-President, Director, Tapex
Ray Dietrich, Vice-President, Gen. Mgr.
Filmex West
George Wyland, Vice-President, Director
Creative Services
Slavko Vorkapich, Staff Consultant
Donald Horan, Director
Edward Vorkapich, Dir./Cinematographer
Christian Herfel, Director
Baron Trenner, Jr., Director
Bernard Herschenson, Cinematographer
Peter Passas, Cinematographer
jack Horton, Cinematographer
Services: Fihns for business, advertising, educa-
tion, government and the television arts. 'Facili-
ties: Studio and office facihties include 50' x 80'
sound stage with photographic, lighting and
sound equipment for studio and location- still
photograph lab, carpentr>' shop, dressing rooms
makeup rooms, editorial rooms, screening rooms
with 35mm and 1 6mm interlock facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Consider the Bearing (Tim-
ken Roller Bearings Co.); The Computer DoUar
Guide (Prudential Ins.); Aerospace MarkeHng
(McGravv-Hill); Enkalure (Amer. Enka Corp.)
Port Malabar; Port St. Lucie; Port Charlotte
(General Development Corp.); 70mm film for
v°T^ ^^f^i^ ^* N-"^- ^"^"'^^'^ Fair (Eastman
Kodak). TV Commercl^ls; Batten, Barton Dur-
stine & Osborne; Benton & Bowles; Young &
Rubicam; McCann-Erickson; Ted Bates- D'Arcy-
J. Walter Thompson; Wm. Estv; Ogilvy &
Mather; SuUivan, Stauffer, ColweU & Bayles-
Grey Advertising; Cunningham & Walsh; Papert
uTi!-^' >j°'l', Dancer-Fitzgerald-Sample; Camp-
bell-Ewald; N. W. Ayer; Warwick & Legler- Leo
Burnett; Marschalk.
Filmexpress, East
300 East 46th St., New York, N.Y. 10017
Phone: (212) OX 7-6655
Patricia Linbum, Executive-in-Charge
FILAA GRAPHICS, INC.
369 Lexington Ave., New York, N.Y. 10017
Phone: (212) TN 7-3330
Date of Organization: 1945
Lee E. Blair, President
Bernard Rubin, Secretary-Treasurer-Director
Sidney Greenhaus, Vice-President, Production
Harold Wondsel, Producer, Salesman
Peter Tytla, Staff Director
Lee Blair, Director of Animation
Irvin Wallace, Studio Manager
Walter Rogge, Chief Film Editor
Sebvices; Documentary, educational public re-
lations, training, informational and TV commer-
cial films in 35mm and 16mm, both color and
b&w. FACiLrriES: Fully equipped and staffed
15,000 s(j. ft. studio: independent animation and
special effects departments; optical effects de-
partment with optical film laboratory; editing^
and service departments.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Beyond the Moon (Avco
Corporation); Tactical Command (NBC News);
Women's World (U. S. Marine Corps); Climb-
ing the Navy Advancement Ladder; Blondes Pre-
fer Gentlemen; How to Succeed With Brunettes;
Gentlemen at Sea (U. S. Naxy).
(See T.V. Graphics, this section, for
TV productions)
FOSTER FILMS, INC.
200 West 57th Street, New York, N.Y. 10019
Phone: (212) JU 2-7620
Date of Organization; 1963
Harry Foster, President
Barn,' Dubin, Vice-President
Services: Industrial and theatrical films, TV
commercials. Facilities; Editing rooms, pro-
duction facilities.
RECENT PRODUCTIONS AND SPONSOR!
Mo-noN Pictures: Sports Carnival (Canadian
National Exhibition); Windjammer Adventure
(Dutch East Indies— Remington Arms— Pan Am);
Story of a Castle (National Distilleries); Swim-
mer; Lord Jim (special featurette for Columbia
Pictures).
FILMEX, INCORPORATED
300 East 46th Street, New York, N.Y. 10017
Studio 240 E. 45th St., New York, N.Y. 10017
Phone: (212) O.X 7-6655
Date of Organization: 1959
Brmiches-Subsidiaries: 1041 N. Highland Ave.,
Hollywood, Cahf. Phone: (213) HO 6-3211
hZ m'^^nfh ^1 ^ Gen. Mgr. 2801 E. Oak:
(^Osf 5fi4 7R7^"'^;"^^^^'^''^' F'^'- Phone;
(305) 564-7671. Jack Drur\', Exec, in
charge. SUidio EAG, 18 Rue Louis-Blanc
ar'^Q^'ifi^?^^'- H"""- l'""''^- Phones: 371
46 39-46. Kevm Farrell, Exec, in charge
Fihnexpress West, Plant #20, Technicolor
Corp., Universal City, Hollywood, Calif
Phone: (213) 769-8500. Joseph B'enadon;
akqI 'xi v^^-, Fihnexpress East, 300 E.
7fifi.^-=; p'L^-°*r^°P'^' Phone: (212) OX
7-6655. Patncia Linbum, Exec, in char''e.
FIIMFAIR, INC.
339 E. 48th St., New York, N.Y. 10017
Phone: (212) HA 1-8480
Date of Organization: 1965
August A. Jekel, President
Chuck Manno, Vice-President
\yilliam D. Jekel, Secretary
Kay Himes, Treasurer
.-^rmand Acosta, Live Action Director
Peter Von Schmidt, Live Action Director,
Cameraman
David Lloyd, Editor
Services; Live action fihns for commercial and
mdustrial accounts. FACiLrriEs: Two stages- com-
plete editing rooms.
RECENT PRODUCTIONS AND SPONSORS
TVCOMMERCLU.S: for Falstaff Beer (Dancer-Fitz-
gerald-Sample); Clairol (Normal, Craig & Kum-
mel); Ford Motor; Eastman Kodak (J. Walter
Thompson); Chevrolet ( Campbell-Ewald Co)-
Dupon (N. W. Ayer); Ocean Spray (Dole, Dane
Bern bach).
All the Facts You Need to Know
■jV Concise, accurate data on film production
sources throughout the world appears in these
pages. The bu\-er is invited to preview current
pictures made by listed companies; the nature of
their experience is noted under Client Refer-
ences which appear in each listing.
140
FORDEL FILMS, INC.
1079 Nelson Ave., Bronx, N.Y. 10452
Phone: (212) WY 2-5000
Date of Organization: 1941
Clifford F. Potts, Pres. & Exec. Producer
Enid Borde. Secretary-Treasurer
Services: PubHc relations; sales promotion; train-
ing; educational; scientific and medical motion
pictures and slidefilms; complete responsibility,
specialists in color, Uve and animated. Audio-
\isual consultation and services for convention
and sales meeting. Facilities; Sound stage; com-
plete cameras, lights and sound equipment for
studio and location production; animation stand;
art department; cutting rooms; 16mm magnetic
and optical interlock screening facilities; color
printing department; carpenter shop; machine
shop; mobile units.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Real Thing (U. S. Navy);
Pigs for Profit (Cyanamid); Immunization
Against Infectious Diseases (Lederle); Slide-
films; Aureomycin SS (Cyanamid); A Closer
Look ( Inter-.American Corp. ) .
FPS PRODUCTIONS, INC.
45 West 45th St.. New York, N.Y. 10036
Phone: (212) CI 5-6950
Date of Organization: 1957
Date of Incorporation: 1963
Joseph C. Bowman, President, Exec. Prod.
BUSINESS SCREEN • 1967
F-P-S PRODUCTIONS:
William F. Mills, Jr., Director Marketing
Jacob R. Moon, Script Supervisor
Ann Leonessa, Production Coordinator
Services: Salesmate selling programs; also sales,
training and educational motion pictures and
sound slidefilms. Facilities: Editing and art fa-
cilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Garrard Trade Show; Tlie
Garrard 1967 Line (British Industries Corp.):
Gold & You (Directorate for Anned Forces of
Education & Informatirn, U.S. Govt.). Test
Films: Perm Central (New York Central/ Robt.
Conahay); Ncte Products (Young & Rubicam);
1.3 Test-Films (Cunningham & Walsh). T.\pe:
How to Sell Permanent Press (Klopman Mills-
Burlington Ind.). In Production (Motion Pic-
tubes: Prescription Farming Today (Allied
Chemical); Strike Command (Directorate for
Anned Forces of Education & Infomiutiun, U.S.
Govt.). Slidefilms: Ozrne. The Tinij Giant;
Hydrogen Peroxide; Oil. Its Behavior in the Re-
frigeration System (Ind. Chemicals Div., Allied
Chemical); The Critical Path to Profits-Time
(Worthington Corp.).
SI FRIED PRODUCTION, INC.
49 West 45lh St., New York, N.Y. 10036
Phone: (212) PL 7-4424
Date of Organization: 1960
Si Fried, President & Producer
Stan Vanderbeek, Creative Director
Art Zigouras, Writer-Director
Gerald Kabat, Business Manager
Services: Motion pictures, including theatrical,
industrial documentary, TV commercials, news-
films, etc. F.\ciLmEs: 16mm and 3.5mm equip-
ment available in house.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: E.rpo 67 (IBM World Trade
Corp.); Todays Quality (IBM Corp.); All the
Other Outs in Free ( self -produced theatrical fea-
ture).
GERALD PRODUCTIONS INC:
Henry Traiman, Vice-Pres., General Mgr.
Ralph Caruso, Ccmiptrotler
Services: Production media-film, live and video
tape, TV and industrial shows; complete distri-
bution services. Documentary, industrial, educa-
tional, and entertainment films. FACiLrriEs:
Sound stages, recording and mi.ving studio; 3.5mm
.ind 16mm theaters.
RECENT PRODUCTIONS AND SPONSORS
.Motion Picti'res: Forecast (Alcoa); Moments
of Decision and Yotir Man In (U. S. Army); A
Math Crisis (Olivetti); Sir Robert Bumelt's Gin
(Seagram's-Robert Hills Prods.); Successful
Farming (Robert Hills Productions); TV Com-
mercims: for Beer llottle Caps (Alcoa); .Vqua
Velva (Parkson Advtg); MDA-A, ABC and CBS.
JACK GLENN, INCORPORATED
207 East 37th Street, New York, N.Y. 10016
Phone: (212) OX 7-0121
Date of Incorporation: 1953
Jack Glenn, President
Caroll Lee Douglass, Vice-President
Lew Waldeck, Production
William Lister, Production
Charles E. Mcher, Production
Glen Tracy, Production
Services: Complete production of special-pur-
pose and entertainment motion pictures; anima-
tion and filmstrips; commercial and slidefilms;
filmographs; stories, stor\'boards and voice tracks
for animated cartoons; text-film scripts and pro-
duction; specializing in entertainment and adver-
tising cartoons; institutional, public relations, pro-
motion, orientation, educational films, fictional or
documentary. Contract or subcontract separately
for script-writing and/or directing, producing,
editing. Facilities: Mitchell, Wall, B&H, Arri-
flex cameras; lighting and Nagra sound equip-
ment; studios and scenic shops; projection and
cutting rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Six classroom films for Mc-
Graw Hill Text-films. TV Spots: for National
Council "kTVICA.
William J. Ganz, Company, Inc.
(A Division of I.V.C.)
P.O. Box 268, Scarsdalc, New York 10583
Phone: (914) 472-0470
(See complete data under Institute of Visual
Communications, Inc. listing, this section)
GEMINI FILMS, INC.
150 East 37th St., New York, N.Y. 10016
Phone: (212) 889-7194
Date of Incorporation: 1963
Morton S. Epstein, President
Michael Jorrin, Vice President
Services: Conception, design, production of
films for go\'emment. industrv', tv and theater.
Facilities; Office, screening and editing rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuties: (TV) The Thickening Forest
(The Caldwell-Davis Co.); The Writer's World
(State University of New York). TV Commer-
cials: Fabulash (Revlon/Grey Advertising);
V-8 Juice (Campbell's LPE/Robt Otto); One A
Day Vitamin.^ ( Miles/ LPE-Robt Otto): Reef
Mouthwash (Wiimer-Lambert J. Walter Thomp-
son); Westinghouse Air Conoitioner.
GERALD PRODUCTIONS, INC.
Subsidiary of The Communicolions Group
421 West 54th St., New York, NY. 10022
Phone: (212) PL 7-2125
Date of Incorporation: 1955
Gerald Auerbach, President
*
GOTHAM FILM PRODUCTIONS, INC.
1 1 E. 44th St., New York, N.Y. 10017
Phone: (212) MU 2-4450
Date of Org.inization; 1956
Susan Wa\'ne, President
Services: 35, 16 and 8mm motion pictures;
filmstrips & slidefilms, slides; recordings and
supplementary aids. Facilities: Sound stage; art
staff; still studio; editorial and recording ser\'ices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Safety is Golden (N. V.
Telephone Co.); Eagle Clothes (Walsh's Pty.
Ltd. -Australia); Slidefilms: Mind's Eye Series;
Accent on Service (.American Tel & Tel); Just a
Secretary (First National City n,ink); Using
Communication* for Better Patient Care (Execu-
toneCorp.).
Halas & Batchelor Cartoon Films Ltd.
Unirep TV Sales, Ltd., Representative
75 East .55th St.. New York, N.Y. 10022
Phone: (212) PLaza 2-8715
(see listing under England, Intl Section)
The Jam Handy Organization, Inc.
1775 Broadway, New York, N.Y. 10019
Phone: (212) JU 2-4060
Herman Goelz, in charge
Complete office facilities and projection room
with ser\ice staff for Eastern clients
(See complete listing under Detroit area)
NEW YORK PRODUCERS
HANKINSON STUDIO, INC.
72 West 43lh Street, New York, N.Y. 10036
Phone: (212) YU 6-2180
Date of Organization: 1947
Frederick L. Hankinson, President
Walter Klas, Vice-President
Lawrence Dineen, Treasurer
Services; Live and animated motion pictures for
TV, industry and sales promotion. FACiLmEs:
Animation studio; live insert stage; editing facili-
ties.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Memory Years (American
Yearbook); Easy-O (Continent<al Can); Aradcom
Ring (Army Pictorial Center); TV Commercials:
for Wise Potato Chips (Lytm Organization);
N.Y. Blue Cross (I. Walter Thompson).
CHARLES HANS FILM PRODUCTIONS, INC.
305 East 46th St.. New York, N.Y. 10017
Phone: (212) \nj 2-4894
Date of Organization: 1963
Charles S. Hans, President
Sigmund Sosiewicz, Vice President
Eleanore Hans, Secretary
Ser\tces: Industrial, public relations, sales pro-
motion, educational, sales training and special
purpose motion pictures; slidefilms, filmographs,
slides and slide lamination. FACiLrriF.S: Studio;
art department; projection and cutting room;
personnel for photography, writing, direction,
editing, technical animation and production.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Group Lead to Ordinary (New York
Life Ins. Co.); Motorized Grades; Operation of
Engineer Equipment (Army Pictorial Center);
Film-o-craph: Intramuscular Injections (Chas.
Pfizer Co.). TV Commerchls: for Malathion
(2) (Dancer/ Fitzgerald/ Sample).
HARTLEY PRODUCTIONS, INC.
279 East 44th St., New York, N.Y. 10017
Phone: (212) YU 6-0363
Date of Incorporation: 1951
Ir\'ing Hartlev. President
Elda Hartlev, Secretary-Treasurer
Frederick \V. Adams, Vice-President
Saul B. Cohen, Producer-Director
Services: Motion pictures and slidefihns for
business, education, training, travel and public
relations. Specialize in fihns on women's interests
for distribution to TV, schools, service dubs and
women's clubs. FAcn-mES: None listed.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Flavor of Maine (U.S.
bept. Fish & Wildlife Service); Datebne L.I.
(Newsdav); The MAI Story (Management As-
sist.ince. Inc.); The Winners (Bates Fabrics);
The Mood of Zen (Society for Comparative Phi-
losophy); Let's Have a Party (Glassware Insti-
tute); FflbuJoiw Cheeses of France (Foods from
Fr.ince). Slidefilm: New Profit Horizons (Coats
«e Clark).
HARVEST FILMS, INC.
25 West 43rd St., New York, N.Y. 10036
Phone: (212) BR 9-0180
Date of Org.inization: 1950
Leo Trachtenberg, President
Simon Nuchtem, Producer
Jon Ealv, Librarian
Cecile Fein, Office Manager
Gay Weisman. Asst. to the President
Services: Motion pictures and filmstrips for in-
dustry, government, educational and social serv-
ice organizations. Distribution of selected films
for clients. FACiLrriES: Production and creative
facilities — cameras, sound equipment, art and
17lh PRODUCTION REVIEW
141
NEW YORK PRODUCERS
HARVEST FILMS:
editorial departments, music and stock footage
libran,-, sloraRe, stages.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibes: For que Juanito? (Anencv for
International Development); Don't Push Yotir
Luck (National Society for Prevention of Blind-
ness); Hrlping Hands; Aides in Daily Living
(United Hospital Fund).
HAVERLAND FIIM PRODUCTIONS ITD.
6 East 39th St., New York, N.Y. 10016
Phone: (212) 679-0939
Date of Organization: 1958
Date of Incorporation: 1966
Laszio Haverland, Producer-Director
Arpad Makay, Assoc. Prod. & Tech. Director
Laszio Noszthy, Production Coordinator
Bela Szabadosi, Writer
Services: 3.5 and 16mm script to screen produc-
tions or service. Facilities: 35 and 16mm cam-
eras, dubbers, dubbing studio, recording and
editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxres: Go-Go Program: Children's
Fashion Show (Allied Chemical/ Benton &
Bowles); Leonard Bernstein Interview (Mer-
cury Newsfilm); Four-H Interviews-Chicago (As-
sociated Films); The Abandoned Mill (M. Grum-
bacher.
HENKIN-FAILLACE PRODUCTIONS, INC.
1270 Sixth Ave., New York, N.Y. 10020
Phone: (212) 246-7676
Date of Incorporation; 1963
Tony Faillace, ]r.. President
Howard Henkin, Vice-Pre.^ident
Herbert A. Boas, Tr. Vice-President
Pat Coleman, Office Mgr.
Seb\ices: Industrial, commercial and sales train-
ing films; slidesfilms; creation of original music;
animation and live action. F.^cilities; Creative
staff; editing; recording and filming.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxtbes; World of Bowling (Miller
Brewing); The Air of Good Living; The ACD
PretHew; '67 Holidau (American Standard). T\'
Commercials ; for Pixie-Pie Ice Cream (Fore-
most Dairies-Battle Adv.); Sparkle Scent (Stand-
ard Household Products— Ingalls Adv.); Herculite
(Pittsburgh Plate Glass— Ketchum MacLeod &
Grove); Aluminum ( -\lcoa— Fuller & Smith &
Ross); ROTC (U.S. Army (K.M.G.); Slo-Poke
(M. J. Hollowa\-Don Kemper Co.).
DAN HESS PRODUCTIONS
148-14 East 40th Street, New York, N.Y. 10016
Phone: (212) ORegon 9-6260
Date of Organization : 1961
Daniel L. Hess, President & Executive
Producer
Hal Douglas, Senior Writer-Director
George Ancona, Director of Photography
Da\'id Lucas, Mu.^ical Director
John Steinberg, Creative Director
Joan G. Onorato, Production Manager
Seb\ices: Industrial, documentary- films for sales
promotion, public relations, sales training; sales
meetings. Sound slidefilms, filmstrips, programs-
including printed literature, publications.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; It's Called Motor Oil (Shell
Oil Co.); Our Young-Young World (Eastman
Kodak); Kodrl 11 (E.astman" Chemical); BOAC
Goes to Market (British Overseas Airways
Corp.); Take 10 (Renault, Inc.); Christm,->s Pre-
sentation, (McCall's).
These Exclusive Review Reports Are
a Copyrighted Business Screen Feature
INSTITUTE OF VISUAL
COMMUNICATION, INC.
P.O. Box 268, Searsdale, New York 10583
Phone: (914) 472-0470
Date of Organization; 1919
William J. Ganz, President
Services: Producers and distributors of audio-
visual communication, including motion pictures,
filmstrips and slidefilms. Facilities: Complete
film production from script to screen for pub-
lic relations, industrial, sales training, educational
and documentary. Complete nationwide and for-
eign distribution of films.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: tn the Hearts of Men (Free-
masonry); On the Road to Olympics (Mead John-
son); Winning Golf (Brunswick-NIacGregor);
Journey to Banana Land (United Fruit); Pala-
tizing for Profit (Unarco).
VICTOR KAYFETZ PRODUCTIONS, INC.
1780 Broadway, New York, N.Y. 10019
Phone: (212) CI 5-4830
Date of Organization: 1947
Branches: New York: 1200 Westfall Rd., Ro-
chester. Phones: (716) CH 4-5164; GR 3-
3000, Ext. 534. Don Lvon. New Jersey: Box
1042,New Brunswick. Phone; (201) 763-
6000. Henr>' M. Sager.
Victor Kayfetz, President, Exec. Producer
Se\Tnour Posner, Assistant to the Producer
Gerald Cotts, Mgr. Special Projects
Irene Siegel, Administrative Asst.
Bernard Peretz, Production Asst.
Jane Kayfetz, Vicc-Pres. Creativision, Inc.
Joele Brediger, Distribution Mgr. Creativision
Services: Motion picture production, combining
line cinematography, animation. "Projected Pres-
entations" equipment, capable of cinematography
of 9x12 ft. projection backgrounds of live sub-
jects in front of any projected color background.
Facilities: 35mm Eclair Camerette, 16mm Cam-
erette, 16mm Arriflex with zoom lenses, B&H-
70DL, Auricon (400 ft. & 1200 ft.) with zoom,
full accessories. Studio flats, backgrounds, table
tops. Slidefilm and 2x2 shde production cameras.
For stop motion shooting: 35mm Model L DeBrie
and 16mm Cine Special both completely adapted
for animation. Oxberry animation stand with bi-
pack camera (16 and 3.5mm) with compound
table. Complete art and animation department,
16 and 35mm sound Moviolas, 35mm interlock
and 16mm projectors in booth of screening room.
Nagra tape recorder; microphones. Tripods, high
hat, dolly, location hghting equipment, cables,
trucks, cargo trailer.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Outdoor Advertising Control
Fibn ( Schwerin Research Corp. ) ; Safety-Tested
Aluminum Median Barriers (Aluminum Assn.);
Sea-Safe America (National Assn. Engine & Boat
Mfg. ) ; Basic Sailing ( Columbia Yacht Corp. for
American Natl. Red Cross); Lotas TV Presenta-
tions (John Lotas Productions); Human Multi-
Directional Impact Test (MB Div. Textron Elec-
tronics ) ; TWA Travel Agents Show ( Wakeman
& Walworth ) ; Solderless Wire Wrapping ( West-
em Electric); Remuda Ranch Grants Film, using
Projected Presentations and River Ranch and
Remuda Ranch Party Films (Paul Venze Asso-
ciates); Foreign Object Damage to Army Air-
craft (.\rmy Pictorial Center); Flamingos of the
Bahamas (Bahamas National Trust). TV Com-
mercials: for Ripoo (Natl. Export Adv. Serv-
ice, Inc.); Ourisman Ghevrolet (Lotas); Penn-
svlvania Gas & Water Co. (Lotas); YMCA
(Y.MCA of Greater N.Y.) .
ALLAN KEITH PRODUCTIONS, INC.
243 West 56th St., New York, N.Y. 10019
Phone: (212) 246-0239
ALLAN KEITH PRODUCTIONS:
Date of Organization; 1956
Allan Keith, President-Exec. Producer
Evelyn McCarthy, Vice-President
Burrell Smith, Producer-Director
Frank Schilling, Editor
Services: Films for industry, sales training &
education; dramatized sales meetings. Specialize
in cosmetic & hairstyling films for the beauty
trade. Facilities; Sound stage and editing room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-res; Image (John H. Breck); Im-
perial Edition of Beautyrama (joint); Beauttjland
(joint). TV Commercials; for Alberto-Culver;
Coca-Cola Co.
HERBERT KERKOW, INC.
14 East 38th St., New York, N.Y. 10016
Phone: (212) MU 9-9122
Date of Organization; 1937
Date of Incorporation: 1946
Herbert Kerkow, President & Treasurer
Rosemond Kerkow, Secretary
Servhces: Public relations, sales training and sales
presentation films. Facilities: Sound stage; set
building department, projection room, sound re-
cording; editing and animation facilities. Bell &
Howell and Eclair Camerette 3.5mm cameras,
Maurer and Arriflex 16mm cameras. Visualiza-
tion sound stage, special equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion PicTUfRES; VD Control: Leadership Re-
spon-^bility; Time for Decision (U.S. Navy-); A
Post-Graduate Seminar in Dental Radiation (U.S.
Pubhc Health Ser\'ice); To Face Life Again (So-
ciet\- for Rehabilitation of Facially Disfigured,
Inc.); TV CoMMERCLJiLs: for MacBarron's To-
bacco (Fireside Tobacco Corp./Zakin Co.).
PAUL KIM & LEW GIFFORD
PRODUCTIONS, INC.
342 Madison Avenue, New York, N.Y. 10017
Phone: (212) YU 6-2826
Date of Organization; 1960
Date of Incorporation: 1961
Paul Kim, Director
Lewis Gifford, Director
Julia Whalen, Production Manager
Arthur Petricone, Sales
Services: Creative serNice and production of an-
imated, squeeze motion and live-action films.
F.4CILITIES: Stage, .animation department.
RECENT PRODUCTIONS AND SPONSORS
TV CoMMEHCi.\Ls; for J. Walter Thompson Co.
(Burry Biscuit Co.; Eastman Kodak Co.); BBDO
(Continental Can Co.; Armstrong Cork Co.; Lib-
erty Mutual Insurance Co.; F & M Schafer Brew-
ing Co.; Wall Street Journal); Young and Rubi-
cam. Inc. (Manufacturers Hanover Trust); Reach,
McClinton & Co. (Prudential Insurance Co.);
N. W. Ayer & Son, Inc. (Insurance Co. of North
America; American Tel. and Tel. Co.); Sullivan,
Stauffer, Colwell & Ba>es, Inc. (American Iron
& Steel Institute).
KNICKERBOCKER PRODUCTIONS, INC.
1540 Broadwav, New York, N.Y- 10036
Phone: (212) CI 5-6710
Date of Organization: 1947
Howard S. Lesser, President
Willard Van Dyke, Production Consultant
Renzo Olivieri, Vice-President
Agnes Grant, Secretary
Frederic G. Calder, Sales Manager
Services: Production from original research to
finished film. F.\ciLi-nE.s: Cameras (35 & 16mm),
hghting, and editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pic-ixbes; Oktoberfest; Inflatable Struc-
tures (J. P. Stevens & Co.); A Simple Piece of
Cloth (Infoplan)-
142
BUSINESS SCREEN • 1967
lANCE PRODUCTIONS, INC.
333 West 57th St., New York, N.Y. 10019
Phone: (212) PL 7-6167
Date of Organization: 19.50
Lorren Lester, President
George Lessner, Vice-President & Treasurer
Alford Lessner. Executive Vice-President
Robert Lessner, Vice-President Charge of Sound
Services: Motion pictures, features, TV com-
mercials, industrials, sound recordings, etc. Fa-
Cn-ITIES; Sound stage; electrical equipment (sets,
props, dolK'. etc. ) .
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires; Bobo and His Travelling
Troupe (26 fihns in color-Fantasy Featiues);
The Head That Wouldn't Die (Carlton Pro-
duction); The Naked Road (Bill Martin Produc-
tion); Industrial (^U.S. Rubber). T\' Commer-
cials for Cunningham & Walsh. Y & R, etc.
LANCE STUDIOS
151 West 46th Street, New York, N.Y. 10036
Phone: (212) JU 6-4233
Date of Organization: 1948
David Wasserman, Producer
Amador Chaidez, Producer
Doris Rontowsky, Art Director
Services: Sound filmstrips, slides and motion pic-
tures for sales meetings, public relations and em-
ployee training. Slide-imation technique; art and
three-dimensional models, mock-ups and special
effects for sales meetings, industrial shows and
TV commercials. Facilitizs: Art and production
studios; scripts, ston. boards, art, music and sound,
photography and editing.
RECENT PRODUCTIONS AND SPONSORS
SuDEFiLMs: Top Management Conference
(American Can Co.); Interline Sales Promotion
(Eastern Airlines); Advertising & Promotion Sem-
inar (National Distillers); Sales Meeting (Ma.\-
well House); Sales Meeting (General Foods);
Sales Meeting (American Home Foods); Intro-
ductory Promotion (Mr. Wiggle Gelatin); 1966
Advertising (Old Grand-Dad); Sales Meeting
(Breck); Sales Meeting (Bellows Bourbon).
Anthony Lane Film Studios, Inc.
2 Overhill Rd., Scarsdale, N.Y.
Phone: SC 5-3477
Neil McCaffrey, in charge
(See complete listing under Minneapolis.)
ARTHUR LODGE PRODUCTIONS, INC.
333 West 52nd St., New York, N.Y. 10019
Phone: (212) JU 2-5477
Date of Incorporation : 1953
Arthur |. Lodge, Jr., President
Services: Industrial, documentar)', educational,
and newsfilm production. FACiLmES: No data
provided.
RECENT PRODUCTIONS AND SPONSORS
MoTio.N' PiCTiRES; Putting Sparkle in Our Lives
(American Bottlers of Carbonated Beverages);
Service Center for Industry (American Supply
& Machinery Mfg. Assn.); The Quest for Per-
fection (Rubber Mfg. Assn.); The Flame of the
Future (American Gas Assn.); Design for High-
way Safety (Automobile Mfg. Assn.); The Tree
Farm (.\merican Forest Products Industries).
JAMES LOVE PRODUCTIONS, INC.
550 Fifth Ave., New York, N.Y. 100.36
Phone: (212) JU 2-4633
Date of Organization: 1952
James A. Love, President
Anne M. Love, Secretary
Herlwrt R. Dietz. Vice-President
Jack S.ifran. Laboratory Expediter
Robert S. Cherin, Commercial Producer
JAMES LOVE PRODUCTIONS:
Services: Scripts, stor>l)oards, motion pictures
for television and industry; slidefilms; TV pack-
age shows. Script and consultation. Facilities:
Offices, cutting rooms, art department; mobile
location unit. Studio, creative, technical and pro-
duction staff
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Hasbro Toy Fair (Hassenfeld
Bros.); Titanium Pigments (Titanium Pigment
Corp.). Slidefilms: Slip, Trip & Fall; Scat Belts
(Bell Tel. of Penna.). TV Commercials: for
Home Town; Hector ( Bell Tel. Co.-Gray & Rog-
ers); Cheerios (Gener.al Mills-Dancer-Fitzger-
ald-Sample) ; Bounty; Dash; Oxydol (Proctor &
Gamble-Dancer-Fit-/gpr:»ld-Samplc) and others.
LUX-BRILL PRODUCTIONS, INC.
321 East 44th St., New York, N.Y. 10017
Phone: (212) OR 9-6320
Date of Organization: 1950
Bernard Grossman, Production Supervisor
Richard S. Dubelman. Producer & Director
Herbert D. Brown, Editorial Dcpt.
Anne L. Bauer, Office Manager
Services: Live and /or animated motion pictures
and slidefilms; ideas, writing, storvboards. art
direction. Sales promotions, training films, docu-
mentaries, TV commercials; editing and re-edit-
ing company films; integration of fibi and live
TV; rear projection and process photography.
FACiLnTES: .Animation dept., studio; location
equipment; editing and screening rooms; record-
ing studio; creative and technical staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires: Clinic for Transfusions (Chil-
drens' Blood Foundation): TWA Tempo 1966
(TWA); Great Moments (U.S. Army); Hallmark
Presentation (Hallmark): U.S. Dept. of Labor-
State Emplovment Guidance Films; Adoption
(Foster Parents" Plan). T\' Commerclvls: for
Crvstal Springs Water Co.; X.ational Biscuit Co.;
U.S. .Armv; Alberto-Culver; Savarin Coffee; Eco-
nomics Lab.; Empire Brushes; Taylor-Reed Corp.;
Menley & James (various Contac products): Ster-
ling Dnigs; General Foods Corp.; Royal Desserts;
Crisco; Dash; Ivory (divisions of Proctor & Gam-
ble): Vick Chemical; Tri-Point Industries: .Amer-
ican Can Co.; Rheingold Beer; Jacques Kreisler
Mfg. Corp.; Servel, Orkin Exterminating Co.;
and others.
LARRY MADISON PRODUCTIONS, INC.
Ill East 39th Street, New York, N.Y. 10016
Phone: (212) 687-1890
Date of Organization: 1962
Larry Madison. President
William Donati, Production Manager
Services: Producers of industrial, documentary,
public relations, sales, education and T\' films
and commercials. Location shooting in color and
B&W, 16 and 3.5mm. Facilities: 16 and 35mm
.Arriflex; lighting and sound equipment for lo-
cation shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pk tires: The Last Frontier (U.S. Bu-
reau of Land Management); Wild Heritage;
Skect Shooting (Remington Arms Co.); A Touch
of California (.Xmorican .Xirlines); As Tall As
the Mountains ( Adolph Coors Co.). TV Commer-
ciAh: for Salem cigarettes (ReyTiolds Tobacco
Co.-Wm. EstvCo.).
MARATHON INTERNATIONAL
PRODUCTIONS, INC.
10 East 49th Street, New York, N.Y. 10017
Phone: (212) 688-1130
Cable: Maratelvis Newyork Telex: 01-2.5398
Date of Incori">or,ition : 1948
Branch: Studio Hamburg. Tonndorfer Haupt-
strasse 90, 2 Hamburg-Wandsbek (70) Ger-
many. Phone: 66881, Telex; 021 4218. Ca-
ble: Studio Hamburg. Ruediger Proske in
charge.
NEW YORK PRODUCERS
MARATHON INTERNATIONAL PRODUCTIONS:
Konstantin Kaiser, President & Executive
Producer
Kenneth Baldwin, Exec. Vice-President;
Supervisor of Production
Joseph Clair, Gen. Mgr.-Production
Leonard Weinstein, Accounts Dept.
Services: Public information films, vyorldwide
news service, company newsreels, special events
coverage for industrv ; film editing, commercials,
stock sbots. Videotape division: production, edit-
ing, duplicating. FACiLrriEs; Complete 16mm and
35mm production, recording, interlock and edit-
ing facilities. Correspondent cameramen in the
USA :in(i all countries nf the world.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; /mages '67 (Federal Repub-
lic of Germanv); Moments in Washin0on
(US/.A); Of Sea and Ships (Paramount); The
Young Ambassadors; Treasure with Pleasure
(Volkswagen of America).
Mattco Associates, Inc.
18 W. 45th Street, New York, N.Y. 10036
Phone: (212) OX 7-2896
Winston Sharpies, Jr., Musical Director
Clifford Baxter, Sales
(See complete listing under Chicago area)
MAYSLES FILMS, INC.
1697 Broadway, New York, N.Y-
Phone: (212) JU 2-6050
Date of Organization: 1962
David Mavsles, Albert Maysles,
Stanley Hirson, Directors-Producers
Services: All services in connection with produc-
tion of motion picture films. Facilities: Total
production facilities include special personally
designed portable camera and sound equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti'res: (work in progress) The
Computer in Retail Management (IBM); The
Problem On Our Hands (Johnson tt Johnson);
The Hemingway Mystique (co-production with
Orson Welles); The Bible Salesman (independent
non-fiction feature film); presentation films,
trailers and T\' spots for American Cyanamid,
MGM, 20th Century Fox, and McCann-Erickson.
Mclaughlin research corporation
M R C Films Division
71 West 23rd St., New York, N.Y. 10010
Phone: (212) YU 9-1750
Date of Organization: 1942
Branch Office: 1110 13th St., N.W.. WashinR-
ton. DC. Phone: (202) ST 3-0986
C. H. McLaughlin, President
O. C. Romanelli, Vice-President
Lawrence .Mollot. Executive Producer-Director
John Newport, Writer
Ramsev Togo, Writer
Walter Hertz, Sales, .V.Y. Office
D. L. Whelchel. Sales. Washin0on Office
W. E. McMahon, Technical Services
Richard Fanizzi, .\rt Director, N.Y.
Wayne Proctor, Art Director. Washington
Edvvard Sinnott, Scenic Art
Services: Production of motion pictures, film-
strips, and recordings for TV industry and gov-
ernment. Consultants to "in-plant" film units,
providing script, editing, animation, recording,
and production completion services. Facilfties:
Writers, directors, editors, tind animation artists;
30'x40' sound stage with 16' ceiling. Also special-
ized scientific studio for micro, macro, and time-
lapse photographv'.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti-hes; Minuleman in Montana; Syl-
17(h PRODUCTION REVIEW
143
NEW YORK PRODUCERS
McLaughlin research/mrc films:
vania and Minuteman; Teamwork (Sylvania Elec-
tronics Systems); Espionage Warfare (U.S. Air
Force); Comnuinicatinn Tnols for Management
(McLaughlin Research Corp.).
Medical Dynamics, Inc.
405 Park Avenue, New York, N.Y. 10022
Phone: (212) PLaza 1-7447
(See complete data under Dynamic Films
Inc. listing, this section)
MERCURY NEWSFILM, INC.
501 Madison Ave., New York, N.Y. 10022
Phone: (212) PL 2-2224
Date of Organization; 1961
Date of Incorporation: 1963
Benjamin S. Greenberg, President, Exectttive
Producer
Da\id P. Evans, Vice President, Director of
Sales
Marvin L, Holmes, Vice President, Director of
Public Relations
Samuel Kravitt, Treasurer, Director of Cine-
matography
Suzanne Holeton, Secretary, Adm. Director
Services: Production and distribution of T\'
AewsfiLris and Cameos, silent and sound Spe-
cif assignments. FACn-iriEs: Editing, sound and
hghtuig equipment: Arrifle.x, Auricon, Beaulieu
Kodak, Bolex and Eyemo cameras; animation and
titling equipment; radio recording services- still
photo services. '
RECENT PRODUCTIONS AND SPONSORS
Y^™^\ P''^'«'^?i„ -^'^ fo' the Handicapped
AT&T); Proiect 70 (U.S. Steel); Cirl on the Go
(Eastrnan Chemical); 4-H Convention (General
l-oods); Always on Saturday (Sears-Roebuck)
METROVISION, INC.
117 West 48th Street New York. N.Y. 10036
Phone: (212) PLaza 7-3270
Date of Organization: 1961
I°J™ Y,; ^^^^'^' President, Exec. Producer
Jolin VValek, Secretary. Treasurer
Carroll Owen, Public Relations, Writer
Nicholas Albano, Producer
John Douglas, Production Manager
Services: Motion pictures, filmstrips. slides for
public relations, sales training, education tele-
vision sales meetings. Specialized audio^-isual
consultant ser\'ices. F.^cilities: Studios and of-
fices eqmpped.
RECENT PRODUCTIONS AND SPONSORS
Motion- Picttres: Serving Up a Service (Johnson
Bros.); En France (Scope Advertising): Asso-
aate Degree Nursing (Kellogg Foundation);
Quackery-Unfa.r Came; Stock Market Today
(Self-sponsored) SLroEFiLMS: Home Building
(Time-Life, Inc.); Theodore Dritzer (Theodore
Dntzer Co.); Gas and Oil (Meredith Publishing
Co>./"rf'«'7 & So. Plainfield (Borough of So
Flamtield); Accmmting for your Future (Na-
tional Assn. Certified Public Accountants).
ARTHUR MOKIN PRODUCTIONS, INC.
17 West 60th St., New York, N.Y. 10023
Phone: (212) PL 7-4868
Date of Organization: 19.56
-Arthur Mokin. President
Joseph Weber, Distribution Manager
Karen Chavis, Administrative Ass't.
SER%acEs: Production and distribution of non-
theatrical motion pictiires and slidefilms. Facili-
ties: Camera and editorial equipment for 16mm
production. Library and maintenance equipment
for print distribution.
ARTHUR MOKIN PRODUCTIONS:
RECENT PRODUCTIONS AND SPONSORS
Motion Pict^tres: Offensive Backfield; Offen-
sive Line; Defensive Football (Standard Brands.
Inc.); Holy Communion; Morning Prayer (Exec-
utive Council, Episcopal Church).
MOSS COMMUNICATIONS, INC.
10 East 40lh St., New York, N.Y. 10016
Phone: (212) 889-7758
D.ate of Organization: 1966
Jack Moss. President
Ser\ices: 16mm motion pictures, slidefilms,
slides, and sales meetings for training, education,
and motivation; and budget-service on-location
s\Tic films. F.AcrLmEs: New company.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxtres: The Dynamic People of GAC
(General Acceptance Corp.); on-location sync
films (Pepsi-Cola): Fancy Stitches (Japan Trade
Center); Shhh! 180.000,000 Americans are Sleep-
ing (Mohawk Carpet Mills). Slidefilms: 1967
Promotion Presentation; Quality in Every Drop
(Pepsi-Cola). S.\les Meetings: Portions of meet-
ings for Pepsi-Cola, Mohawk Carpet Mills, Kelly-
Springfield Tires, New York Oil Heat Assn.
ARNOLD MORRISON LTD.
150 West 55th St., New York, N.Y. 10019
Phone: (212) CI 5-2850
Date of Organization: 1940
Date of Incorporation: 19.57
.\mold Morrison, President. Producer-Director
Herbert L. Shore, Writer-Director
Morton Silverstein. Creative Director
Peter Jones, Script Supervisor
H. C. .\nthonv. Production Supervisor
Glen Moore, Musical Director
Services: Creative planning and production of
business, documentar\' and educational films.
Consultation services for visual education. Eval-
uation of film programs. Li%'e programs for sales
meetings, conventions and sales promotion. Closed
circuit TV production and planning. Faciuties:
Filming and editing facilities; film library for
stock footage and rear-screen projection. Film
research.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictcres: Segments of At Isstie; Dollars
& Cents: Yottr Dollars Worth (NET); Untitled
sales promotion film (Metropolitan Life Insurance
Co.). TV CoMifERCiALs: for AVNET Industries.
MPO PRODUCTIONS, INC.
(A Subsidiary of MPO Videotronics)
222 Ea.st 44th St.. New York, N.Y. 10017
Phone: (212) TN 7-8200
Date of Organization: 1947
Branch Offices: Michigan: Kerbawv-MPO
1300 Buhl Bldg., Detroit. 48226. Phone:
(313) 963-0201, Haford Kerbawv. Presi-
dent. Illinois: 185 \. Wabash. Chicago.
60601. Phone: (312) 372-1535. Bill Bailey.
Manager. California: 800 N. Seward, Holly-
wood. 90038. Phone: (213) HO 6-3341, Mel
Dellar, Vice-President, Manager
Tudd L. Pollock. President
Marvn'n Rothenberg. Vice-President
.\mold Kaiser, Vice-President
Gerald Hirschfield, ASC. Vice-President
Gustave Eisenmann. Vice-President
H\' Goldman, Vice-President
Marshall Stone, Vice-President
Morton Dubin, Vice-President
William Susman. Vice-President
Sanford Greenberg, Trca-turer
Sidney Jerris, Assistant Treasurer
Michael Cimino. Joseph Kohn. Murrax- Lemer,
Ira Mar^^n, David Monahan, David Nagata,
Julius Potocsny, Robert Reagan. Lloyd Rit-
M P O PRODUCTIONS INCORPORATED:
ter, Victor Solow, Marshall Stone, Gerald
Hirschfield, Leonard Hirschfield, Al De-
Caprio, Charles Dubin, Peter Glushanolc
Victor Lukens, Marvin Rothenberg, Director'
Richard Dniz, Invin Forster, Thomas White-
sell, Sheldon Friedman, Michael Angelo,
Howard Title, Producers
Sol Goodnoff. Director of Special Effects
Paul Petroff. Director of Scenic Design
Howard Baker. William Molyneux,
Art Directors
Ton\' Brooke, Leonard Hirschfield. Stan Mere-
dith, Owen Roizman, Directors of
Photography
Julian Bergman, Bennet Canarick, George
Fineman, Stuart Gellman, Hy Goldman,
Gam' Hayes, Bill Kosh, Dan Heiss, Harry
Howard, Robert LvTich, James MacLean,
George Norris, E\a Radnay, Cal Schultz
Frank Madden, Philip Colon, Editors
Erik Hazel, Lou Leighton, Color Quality Con-
trol
Philip Frankel, Norman Gewirtz, George Mar-
vin. Jerry Leeds, Assistant Directors
Tape Films Inc.-Kenco
Charies ■■Khto, General Manager
Hal Briggs, Sales Manager
Tom Jones, Storage Supervisor
Sebvzcks: Complete production of motion pic-
tures for sales promotion, training, public rela-
tions and product demonstration. Fikned TV
commercials. Distribution service to TV, stations,
schools, etc. Film and live presentations and stage
shows for industry, closed circuit and live pres-
entations for sales force and management meet-
ings. Entertainment packaging for banquets,
meetings, etc. Communications counseling. Fa-
CILITIFS: fNew Ynrkl: Large self-contained shi-
dio center for sponsored films; includes 9 sound
stages with lighting, photographic, and sound
equipment, make-up and dressing rooms, screen-
ing rooms, set construction shops, casting rooms,
special effects shops: mobile units for on loca-
tion photography; editing facihties, kitchens,
paint shop, machine shop, recording studios: off-
street ramps for loading. (California): Complete
production facilities in the heart of the Holh-
wood motion picture district including sound
stages, lighting, shops, photographic and sound
equipment, make-up and dressing rooms, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion PiCTrTU-s: USS ERW Pipe: USS Con-
tinuous Ca.'!tine: Manufacture of U. S. Steel
Sheets (U. S. Steel Corp.); To Be a Man (Vale
Universiti'); Search for the Lost Self (NET);
Ron.ton Poifcr Center: Ron.ion Electric Tooth-
hm.^h (Ronson Corp.); The Spy Who Came in
for the Olds (General Motors-Oldsmobile Div.);
.Accent on Excellence (General Motors-AC Spark
Plug Div.); Fruits of our Labors (State of Cali-
fomia-Deot. of Labor); The Travelodge Story
(Travelodge Corp.): The World of Welding
(Eutectic/Castolin Welding Alloys Corp.); How
to Keep Your Man Well Dressed (Newsweek
Magazine); The Coronet Tire (Armstrong Rub-
ber Corp.); Miracure Bacon; The Golden Star
(Armour & Co.); AccuRoU Chair Platforms; The
Blaster (Universal Bleacher Co.); Inventory Man-
agement Control Series: The Purdue Sales Game
(Quaker Oats); Don't Tell Mu Wife (Piper Air-
craft Corp.); Medium Duty Tilt Cab (Dodge-
Truck Div.); Come On Up (Cessna Aircraft
Corp.): For Every Tomorrow (Detroit United
Foundation). SLroEFiLMS: Keylease Plan (Chr>-s-
ler Leasing Corp.!. Sales Meetings: Distribu-
tor Meeting-Lear Jet-Stereo Div.; '67 .Announce-
ment Show-Dodee Div.; '67 Announcement
Show-Chrisler-Plymouth Div.: IBM-General
Electric Div.: Calvert Distillers; General Electric-
Lamn D-v.. Housewares Di\-.: AT&T. TV Com-
MERCiAis: for Ted Bates; Benton & Bowles;
BBD&O; Leo Burnett; Compton; Dancer-Fitz-
gerald-Sample; Lennen & Newell; J. Walter
Thompson; Young & Rubicam.
144
BUSINESS SCREEN • 1967
MPO/Repeater Projector Division
461 Park Avenue South, New York, N.Y. 10016
Phone: (212) TN 7-8200
Don Woelfel, General Manager
MULLER JORDAN AND HERRICK, INC.
757 Third Ave., New York, N.Y. 10017
Phone: (212) MU 8-6900
Date of Organization: 1955
John T. Jordan, President
NN'iUiam F. Herrick, Executive Vice-President,
Charge of Audio-Visual Department
Frank b. Nluller, Executive Vice-President &
Treasurer
Mark Perrier, Vice-President & Project
Supervisor
John D. Lind, Project Supervisor
Edward Chasins, Director, Consumer Marketing
Lew Zacks, Audio-Visuat Art Director
Terrance Santry, Atidio-Vi-iual Assl.
Art Director
John Avildsen, Director, Motion Picture
Production
Lvnn Phillips, Audio-Vistial Sales
Alan Zwick, Audio-Visual Sales
Alex Palermo, Choreographer/ Director
SER\^CEs: Motion pictures, presentations and
staee shows for industry; slidefilms and other
auoio-visual media. Service audio-visual print
media and public relations accounts. F.^ciLmEs:
Staff wTiters. directors, art director, art facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Timehuyer; Gasoline Gulch
(Shell Oil Co.); Whif Did I Ever Come Here
for Oii-' (.Mid-Continent Oil Co.); Sulphur (Free-
port Sulphur). Slidefilms: .50(/i Anniversary
Banquet (Miles Shoes); Janiiury Sales (Thom
McAJi); Media Presentation (Town & Country);
Poverty (National Council of Churches); Made
for the Sun Roofing; (Owens-Coming Fiber-
glas); Credit (J. C. Penney); 1966 TV Cam-
paign (.Metropolitan Life); S.L.T.: Float; Ex-
plosion (I.B..\L); Changing Face (Industrial Dis-
tribution); The N.E.A. Annuity Program (Pru-
dential); Coil Springs; Railroad Products (.Mco);
1966 Media Presentation (House Beautiful);
1966 Media Presentation (Redbook); Vcar Props
(Union Carbidr); Hardware Dealer (General
Electric); Food Store PreserUation (Clairol). LrvE
Shows: Corf am (Dupont); Tulsa Oil Show (Mid-
Mtinent Oil Co.); Color TV (General Electric);
ACDS; Fashion Presentation; L.A. Sales Mcit-
'riy (Clairol); Design Explosion: In-Store Dem-
onstration (Owens-Coming Fiberglas); Zef-
rhrome (Dow Badische); Learning to Sew (|.
C Penney); Men's Fibers Show (Celanese).
*
OWEN MURPHY PRODUCTIONS, INC.
666 Fifth Avenue, New York, N.Y. 10019
Phone: (212) PL 7-8144
Date of Organization: 1946
Paul Cohen, President
Eric H. Lawrence, Vice-Pres. in Chg. Editorial
Robert Johnson, Supervising Editor
Emanuel Munos. Editorial
Arthur Kaplan, Controller
Sfrvices: Motion pictures for industry and tele-
ion; complete production: scripts, cinematog-
^hy, editorial, recording; live and anim;ition.
>picial editorial service for industrial photo-
•jr.iphic departments. FACtLmES: Full produc-
tion facilities including 35mm and 16mm cam-
er.is; lighting equipment; magnetic sound re-
I order*;; ninliile loc.ition unit; cutting rooms; re-
iiding room and insert stage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; The Journey iVSlA); Faith
'"r Every Frontier; Spirit in the Tree; Cod
"■aks my language (.Americ.in Bible Society);
fa Commtinicatious; Western as We Srr It
merit, in Tel. & Tel. Co.); Brookhaven Sprc-
OWEN MURPHY PRODUCTIONS:
trum (Brookhaven National Lab.); Test of the
Champion; Backstretch to Homestretch (N.Y.
Racing Assn.).
NESTINGEN FILMS
156 East 52nd Street, New York, N.Y. 10022
Phone: (212) PL 9-8260
Date of Organization: 1957
Don N'estingen, President
P. Burke, Vice-President
Donovan Thesenga, Production Manager
Hugh Schuck, Producer
Services: 16 and 35mm motion pictures for busi-
ness and indiistni'. Facilities: Cameras, lighting,
sound and editing equipment
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Typctronic Story; Qual-
itu-The Story of a Product (SCM); Minerals
Plant Engineering (Swindell Dressier Div, Pull-
man); Aluminum Production (Howmet Corp.);
FifP Resistant Fbiids (E. F. Houghton & Co.).
NFL Films, Inc.
1 Rockefeller Plaza. Suite 791, New York,
N.Y. 10020
Phone: (212) 765-2050
(See complete listing under Philadelphia, Pa.
Fred A. Niles Communications Centers, Inc.
108 West End Avenue, New York, N.Y.
Phone: (212) SUsquehanna 7-8770
Charles Ticho, Vice President
(See complete listing imder Chicago area)
AMRAM NOWAK ASSOCIATES, INC.
254 West 54th St., New York. N.Y, 10019
Phone: (212) LT 1-3140
Date of Organization: 1960
Date of Incorporation: 1966
.■\mrarn Nowak, President
David Hoffman, Vice Pres.. Creative Director
William Compton, Production Director
Jerry Pantzer, Cameraman & Editor
Sally Chaney, Production Manager
Services: Producer of documentary motion pic-
tures and public service TV spots for health,
social u'elfare. religious and educational atren-
cies. Facilities: Editorial rooms, insert stage,
animation, screening room, executive offices.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttpes: Pauline Trig(rr (Nation:il
Education.il TV): Blue to Pink ( Metropolit.an
Life): The Trouble with Eddie (United Com-
munitv Funds of .America): The Battle Against
TB; There is a Way (National Tuberculosis
Assn.). TV Commercials: 1967 campaigns for
National Conference of Christians and Jews, Na-
tional Tuberculosis Assn.. Save the Children Fed-
eration, Junior .Achievement, National Education
Assn., De.afness Rese.irch Foundation, .and Na-
tional Assn. of Social Workers.
PACE PRODUCTIONS
251 East 51st St.. New York, N.Y. 10022
Phone: (212) PL 5-5486
D.ite of Organization: 1961
Romano \'anderl)es. President
Pat Baum, Vice-President
Services: Consultation, scripting and production
of documentaries and industrial films; slidefilms
FACiLmF_s: Screening, editorial, location, studio
equipment av.iilable. Studio facilities located in
.\msterd;ini. Netherlands.
RECENT PRODUCTIONS AND SPONSORS
Motion Putuih.s; Hauaii-VSA (.American Ex-
press Co.); Zirroni.wi (Foster Co.). Slidefilms:
Sandalwood (.Arden Sales Corp.); Program In-
troductions, Profit Route '67 (Amexco); others.
PANEL FILM PRODUCTIONS, INC.
535 Fifth Avenue #611, New York, N.Y.
10017
Phone: (212) MU 2-8755
Date of Incorporation: 19.59
Henry E. Knaup. President
Catherine Knaup, Vice-President
.Alice Marzimo, Secretary & Treasurer
John L. Huszar. Art Director
Garv- Borresen, Editorial
Sehvkes: .Motion pictures, filmstrips and slides,
specializing in television test commercials. Facuj-
TIES: Studio and location photoeraphv, editorial,
sound recording, music and effects librarv' and
art dept.
RECENT PRODUCTIONS AND SPONSORS
T\' Commercials: for E.vcedrin. Sanka. Adulton
(Young & Rubicon); Clorets. Scott Paper ^Ted
Bates & Co. 1; Jergens Lotion. Woodburv (Cun-
ningham & Walsh); Arrid (S S C & B); Sinclair
(Geyer .Adv.).
PECKHAM PRODUCTIONS, INC.
9 East 48th Street, New York, N.Y. 10017
Phone: (212) PL 8-0490
Date of Organization: 1958
John L. Peckham, President
Harvey Y'ale Gross, Vice-President
Peter H. Peckham, Secretary-Treasurer
Tom Detienne, Director of Sales
Hoyt Griffith, Editorial Director
Services: 16/35mm films and slidefilms— busi-
ness, industrial, government, TV sales promotion,
public relations, theatrical, documentarv-. educa-
tional, scientific. Commercials, programs for T\'
in color and b&w; sales training, sales, advertis-
ing films. F.ACILITIES: Creative, production and
editorial depts.; Amflex cameras; also Techni-
scope camera, 16/35mm animation camera; sync
sound recording equipment; complete 35mm
tr.ansfer &• mix facil't'es.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti-rfs: Simply Beautiful (.Avon Pro-
ducts, Inc.); A Sense of Resvonsibilittj (News-
week Magazine): We Hand You a Line (Italian
Lines); A New Way to Set Type; From Thought
to Page-Better Ways to Talk Business (IBM);
Open Outcry! (N. Y. Coffee & Sugar Exchange);
Color. Coverage and Compatibility (Life Maga-
zine); E. S. R. (Sperry Gyroscone); Marketing
Mix-Master (Stokely-Van Camp). Slidefilms:
Simply Beautiful (.Avon Products. Inc.). TV
Commercial: Had Any Lately? (Chateau
Martin ) .
PELICAN FILMS, INC.
292 MaHisn,, ..\vc.. New York. N.Y. 10017
Phone (212) OR 9-0670
Date of Organization: 1954
Branch Offices: Illinois: 410 N Michigan Ave..
Chicago, Phone: (312) 337-8116. Max
Pride, Producer. Nlichigan: New Center
Bldg., Detroit. Phone: (313) 871-4200. Ed
Henry, Jr , Producer. California: Pelican
Films of Califomia, Inc. 1777 North \'ine,
Hollywood. Phone: (213) 469-5821. Tom
Anderson, Executive Producer.
Thomas J. Dunford, President
.Arthur I. Ziuidcr, Vice-President '
Secretary/ Treasurer
Marc T. Statler, Vice-President f
Exeiiitivr Producer, Director
S. William .Aronson, Vice-President, Sales
Ted LowTy, Producer. Director
Thomas .A. .Anderson. Executive Producer
I.ars Caloniiis. Vicr President' Director
Calhoun McKean, Producer-Director
17th PRODUCTION REVIEW
145
NE>/V YORK PRODUCERS
PELICAN FILMS INCORPORATED:
John D. McShane, Producer-Director
Mordi Gerstein, Producer-Director
Paul Hane\', Producer-Director
Beiigt Sommerscliield, Senior Editor
Jerry Kaufman, Director/ Cameraman
David Reisnian, General Production Manager
Arthur yacks, Production Manager
Jack Daniels, Sales Representative
Sam Sperber, Sales Representative
Bob Gold, Print Service Manager
Jack I, Lumnier, Controller
Services: Animation and live action motion pic-
tures for T\' commercials, public relations, sales
promotion, training and education. FACiLrriEs:
Fully staffed and equipped animation studio
(three Oxberry stands), editing, screening
(35mm and 16mm), fullv staffed and equipped
live-action stages (85' x 90' and 60' x 120').
RECENT PRODUCTIONS AND SPONSORS
Motion- PicmnEs: Worthington (W'orthington
Compressor Division); The Designer (Penton
Publications): Repeal Anneal; Begin at The End
(United States Steel). TV Commercials: for
American .-Virlines (Doyle Dane Bembach);
other national advertising agencies, for national
and local advertisers.
PGL PRODUCTIONS, INC.
25 East 26th St., New York, N.Y.
Phone: (212) 679-2266
Henry Trettin, President
Alfred M. Viola, Executive Vice-President &
Producer/ Director
Anthony J. Ciccolini, Supervisor of Editing
Raymond Lofaro, Sales Manager
Jack Gold.smith, Creative Director
Paul Winston, Industrial & Educational Films
Services: Industrial, educational films, and tele-
vision films. Facilities: for international produc-
tion through associates in Rome, London and
Tok-yo.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti'res: Harlem Globe Trotters; Win-
chester Clay Bird Tournament (CBS Sports);
Poly crest (Uniroval); Sheenya/Boy of Tokyo
(United World Films).
PICTURE HOUSE
2000 Longfellow Ave., East Meadow,
New York
Phone: (516) IV 6-5180
Date of Organization: 19.55
Fidelis Blunk, President, in charge of
Production
Jean Rigo, Secretary-Treasurer
Services: Production of motion pictures for ed-
ucation, industry, advertising and pubhc rela-
tions. FACiLrriEs: Personnel and equipment for
16/3.5mm production; location or studio. Editing
department, animation facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictures: Dip Brazing of Aluminum
(Hughes Treitler Mfg. Corp.); Ephphatlia (Mill
Neck Manor School for the Deaf) ; Experimental
Series for Audio-Visual Education of the Handi-
capped (Private educational subsidv), Rallye de
Monte Carlo and Marlboro Endurance Run
(SAAB Automobiles, Inc.); The Laborers in the
Vineyard (Wartburg Home for Aged-currently
in production).
PinARO PRODUCTIONS:
Services: 35, 16mm motion picture and film-
strips for TV and non-theatrical purposes; spe-
cial effects, trick cinematography, stop motion,
animation. Facilities: Live-action stage, spe-
cially-modified equipment for stop-motion & trick
work. .Animation stand, fixtures for unusual ef-
fects. Two ,35 and Ifimin cameras.
RECENT PRODUCTIONS AND SPONSORS
MoTIOiN Pic:txires (.Animation): Germ and Child;
Airtosis (Johnson Wax-Benton & Bowles); Hon-
eysuckle (Ralston Purina-Dancer-Fitzgerald-Sam-
ple. Inc.); Post Biography (Post Cereals-Benton
& Bowles); Shu-lock (Talon-Delehantv, Kumit
&Geller).
THE PLACE FOR FILM-MAKING, INC.
47 E. 44th Street, New York, N.Y. 10017
Phone: (212) 686-6922
Date of Organization: 1966
Joseph Lerner, President, Producer-Director
Stephen Hajnal, Vice President, Producer
Geraldine Lemer. Fi7m Editor
Brenda Hajnal, Business Adminisiration
Services: 16/35mm motion pictures and creative
services including stop-motion photography. Fa-
ciLrriEs: Editing rooms, complement of specialh-
designed 35/ 16mm camera equipment.
RECENT PRODUCTIONS AND SPONSORS
(New company, organized in 1966)
PORT-A-FILMS PRESENTATIONS, INC.
422 Madison Ave., New York, N.Y. 10017
Phone: (212) 421-5811
Date of Organization: 1963
Hal Weiner, President
Alan Rogers, Vice-President
Susan O'Meara, Production Administrator
Services: 16, 35mm TV commercials, industrial
films and sales presentations. Production and pro-
duction consultant services for films used exclu-
sively in automatic 8mm projectors. FACiLrnES:
editorial for 8, 16 and 35mm; distribution of
management films in sound cartridges.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Blue Ridge Winkler (Zlowe
Agency); The Living Center (Long Island Con-
sultation Center); The Fabulous Concctrd (Con-
cord Hotel); TV Commercials: for Wedgwood
and Crown Staffordshire China (Rockmore, Gar-
field & Schaub) .
PRODUCING ARTISTS, INC.
17 East 45th Street, New York, NY.
Phone: (212) 661-2131
Date of Organization: 1961
Robert McCahon, President/ Director
Andrew C. Doyle, Vice-President/ Director
Michael Minerva, Editor
Gordon WilHs, Cameraman
Services: 16/ 35mm motion pictures and televi-
sion commercials. FAcrLrriEs: sound stage at 537
W. 59th St., New York City; editing facilities.
RECENT PRODUCTIONS AND SPONSORS
TV CoMMEBCL\Ls: for Ford, 1967 Announce-
ments (J. Walter Thompson Co.); Nabisco Shred-
ed Wheat (Kenyon & Eckhardt); G. E. Air Con-
ditioners, Ranges, Refrigerators (Young & Ru-
bicam); Michigan Bell Telephone (N. W. Ayer) :
PITTARO PRODUCTIONS, INC.
P.O. Box 428, Flushing, N.Y. 11367
Phone: (212) BO 1-7277
Date of Organization: 1965
Ernest M. Pittaro, President
Dolores Pittaro, Secretary
1 7th Production Review Copies
— for year-around buyer reference
■^ Extra copies of this useful 17th Annual
Production Review issue may be obtained
from Chicago office of publication at onl>-
S2.00. This annual edition is included
(with other special feature issues) in all
regular subscriptions at only S3.00 per
year (domestic); $5.00 annually, foreign.
PRODUCINe ARTISTS INC:
Esso, Enco, Humble & A. J. Foyt: Humble Oil
Co. (McCann-Erick.son).
PRODUCTION CENTER, INC.
221 W. 26th Street, New York, N.Y.
Phone: (212) OR 5-2211
Date of Incorporation: 1955
Himan Brown, President
Services; 16/ 35mm motion pictures for theatri-
cal and television use. Documentaries, TV com-
mercials and sales presentations. FACiLmEs:
Stages in New York City— with 35/ 16mm equip-
ment for filming, recording and editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; The Stars Salute '66 (Federa-
tion of Jewish Philanthropies); Anyone Around
My Base (Jewish Chautaugua Society); A New
Life (Jewish United Appeal); The Road Ahead
(N.Y. Tel. Co.); Appointment with Tomorrow
(N.Y. Bell Tel.).
146
CARL RAGSDALE ASSOCIATES, INC.
318 East 45th Street, New York, N.Y. 10017
Phone: (212) 889-6575
Date of Incorporation: 1944
Branches: Washington, D.C. 20007. Phone:
(202) 333-6767; 0.xnard, CaUfomia 93030.
Phone: (805) 448-6610.
Carl V. Ragsdale, President
Hardy Glenn, Vice-President
(Parent company of Sun Dial Films, Inc.
See complete listing under Sun Dial Films,
New York City area)
ROBERT YARNALL RICHIE PRODS., INC.
240 E. 46th St., New York, N.Y. 10017
Phone: (212) MO 1-1380
Date of Organization: 1948
Robert Yamall Richie, President
V. G. Richie, Secretary-Treasurer
Gilda T. Gold, V. P. Chg. Production
Services: Motion pictures for T\', industrial,
documentary, 35 & 16mm b&w and color; shde-
motion; filmstrips; scripts and story board treat-
ments. Speciahsts in still photography. Facili-
ties: Self -equipped for all phases of motion pic-
ture photography; employing Mitchell cameras,
Magnasvnc sound on location; shooting staff for
sets and special effects. Lighting for large indus-
trial interiors.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlires: Motion picture and still as-
signments of untitled material for Association of
American Railroads. Borg-Wamer Corporation,
Hess Oil & Chemical Corp., Phelps Dodge Cop-
per Products Corp., Texaco, Inc., Grolier Corp.,
Trans World .-Mrlines, American Tobacco, Pan
American World Airways.
RMA, INCORPORATED
117 East 30th St., New York, N.Y. 10016
Phone: (212) LE 2-7083
Date of Organization: 1953
Rene |. Mechin, Jr., President
Peter Tumquist, Secretary-Treasurer-Producer
Roger Dressier, Sales Manager
William C. Cla\-pool, Art Director
Services: TV graphics, commercials; industrial
motion pictures; slide and sUdefilm presentations.
Facilities: Creative department; art and photo
studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictu-re: Have you Tried Them? (Pep-
peridge Farm-Ogilvy-Mather) . Slidefilms: The
75th Anniversary (Women's Division Institute
of Life Insurance); N.R.M.A. (Bertell for Bell
Tel.); General Food Presentation (McCall's);
The Open Road (Camp Fire Girls).
BUSINESS SCREEN • 1967
ROSE-AAAGWOOD PRODUCTIONS, INC.
72 West 45th Street, New York, N.Y. 10036
Phone: (212) TN 7-S020
Date of Incorporation: December, 1961
Branches: RMP Productions of California, 1380
N. Van Ness Ave., Hollywood, Calif. 90028.
Phone: (213) 446-8561. Jim Rose, Ex. in
charge; RMP Productions of Chicago, 203
N. Wabash Ave., Chicago, 111. Phone: (312)
372-8683. Ken Drake, £.v. in charge: RMP
Ltd., 233 Jarvis St., Toronto, Canada. Phone:
(416) 366-7917. Z;ile Magder, £.t. m charge:
RMP (U.K.) Ltd. 3.5 Curzon St., London,
W. 1, England. Phone: 493-5773. Jack
RtfVTiolds, Ex. in charge.
Jim Rose, President
Howard Magwooi. Executive Vice-President
Nat B. Eisenberg. Director
Ernesto Caparros, Director of Photography
Da\id Schermerliom, Production Mgr.
Frank Kratochvil, Supenising Editor
Leon Romaner, Comptroller
Richard Mabli, Head, Print Dept.
SER\acES: Production of TV spots, business, in-
dustrial, sales and training films. Facilities:
Offices, studios, editorial and distribution facili-
ties in N.Y.C.; branches in Los Angeles, Chicago,
Toronto, and London.
RECENT PRODUCTIONS AND SPONSORS
TV CoM.MERCL^LS: Chemsirand Island ( Burling-
ton Industries-Doyle, Dane & Bembach); Car-
lings Beer Break (Carlings Brewers- Jack Tinker
& Partners); Ford Cetawaij (Ford Motors-J. Wal-
ter Thompson); Utica Club Vignettes (Utica
Club Brewers- W'ells. Rich & Greene); Alha Selt-
zer Acid Test (Miles Laboratories-Jack Tinker
& Partners ) .
ROSSMORE PRODUCTIONS
AND SELLING METHODS, INC.
50 East 42nd Street. New York, N.Y'. 10017
Phone: (212) MUrray Hill 2-3625
Date of Organization: May, 1959
Branch Office: .54 Rossmore .\ve.. Bronwille,
NY. 10708. Phone: (914) SP 9-5786
.\nne Koller. Producer
M. G. Baas, Creative Director
G. L. Hesse, Production Manager
Services: Creation and production of motion pic-
tures, filmstrips. slides, flipcharts and presenta-
tions for training, sales promotion, and merchan-
dising. Facilitie-s: Photographic and art studios;
research, development and creative depts.
RECENT PRODUCTIONS AND SPONSORS
Live Shows: (with visualizations) Tlie Fash-
ion Equation (National Shoe Retailers Assn.);
Outerwear Everywhere (National Outerwear
Sportswear Assn.); Suing With London; Go-Co
Britain (Associated British Industries). Slide-
films: Fiin in Trinidad: Tohago for Relaxing,
lie. (British West Indian .Ainvavs); The
\hominahle \o-Man; The Abominable .Vo-iiian
Coes on Record (Amprobe Instruments Corp.);
The Customer on Your Horizon (E. I. duPont
de Nemours); Easy as One, Two, Three (Rud-
co and Moore Business Forms).
Ross Roy, Inc.
500 Fifth Avenue, .New York, N.Y. 10035
Phone: (212) 565-3200
William A. Walker, Executive Vice-President
F. Henry Larsen, Vice-President & Acct. Exec.
(.See listing in Detroit. Mich, area)
The Most Complete Studio Reference
• These pages of detailed producer reference list-
ings comprise the world's most complete buyer re-
ference source to business and television film tape
reduction facilities in the U. S. and abroad.
f
KEN SACO ASSOCIATES, INC.
777 Third Ave., New York, N.Y. 10017
Phone: (212) 688-2015
Date of Organization ; 1957
Ken Saco, President
Curt Lowey, Executive Art Director
Services: Design, create and supervise produc-
tion of films, filmstrips and slide presentations.
Facilities: Design studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Evolution of Management
System (IBM); MGM Kaleidoscope (MGM);
Mechanization of Aerial Photography; Physics
Shotv; Pennytevie (Ea.stman Kod.ik).
SANDAK-COLOR ILLUSTRATIONS, INC.
4 East 4Sth Street, New York, N.Y. 10017
Phones: (212) 688-2460
Date of Organization: August, 1937
Victor H. Sandak, President
Harold J. Sandak. Secretary-Treasurer
Services: Industrial and educational audio-\isual
presentation program producers; planning, writ-
ing, design, photography, slides, filmstrips,
sound slidefilms. Facilities: Art and pho-
tographic studios; processing labs; Oxberry
stand.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Span of Time (Time, Inc.); Atti-
tude (Nabisco); Leapt/car for Selling (Arm-
strong Cork Co.); Metropolitan Comic Books
(Solow Wexton); Timeless Art (Metropolitan
Life Ins. Co. ) .
LEW SCHWARTZ/DEL SOL INC.
440 East 57th Street, New York, N. Y. 10022
Phone: (212) PL 2-0923
Date of Organization: September, 1964
Lew Sayre Schwartz. President
Ed McNIahon, Vice President
James Cronin, Vice President /Secretary
Services: Film production, exhibitions, design,
visualization and consultation, graphics, slide
presentations. Facilitie,s: 5.000 sq. ft. of work-
shop space (carpentry shop), art studio — sew-
ing machine, motion picture editing facilities,
insert stage; slide & motion picture projection
equipment, slide libr,iry, animation camera stand
facilities.
RECENT PRODUCTIONS AND SPONSORS
T\' Com.mehcials: Peanuts (Peanuts .\ssociates.
Inc.); Donbtc-Dividcnd Days ( Chevrolet /Camp-
bell-Ewald Co.); Family Essentials (."Vvon/
Dreher Advertising); Birds, Bees & Italians (Sev-
en .Arts .Associated Corp.); .Manhattan Fund
(Grey Advertising, Inc.).
MICKEY SCHWARZ PRODUCTIONS, INC.
419 East 54th Street, New York, N.Y'. 10022
Phone: (212) 421-7440
Date of Orgimization: 1962
Branch Office: Academy T\' Film Productions
of Canada, 433 Jarvis St., Toronto 5, On-
tario, Canada. Phone: (416) 92.5-5997.
Mickey Schwarz. Owner. Producer-Director
Eugene Chirk, Executive Producer
Janet Plucknctt, Production Manager
Arthur Weiss, Editor
Services: Scripts, writing, artwork, ston,boards,
layouts, complete animation, live production, edit-
ing. Facilities: Stage with permanent cxclorama.
screening room, cutting facilities.
RECENT PRODUCTIONS AND SPONSORS
T\' Co.MMEiiciAUS; for Timcx Watches (W;irvvick
& Legler); Primatcnc Mi.st (Ted Bates & Co.);
Drcwry's Beer (Doyle, Dane Bembach); Res-
pond Hair Spray (Norman, Craig & Kummel);
General Electric (Clyne, Moxon).
NEW YORK PRODUCERS
SCREEN PROJECTS, INCORPORATED
880 Third Ave., New York, N.Y. 10022
Phone: (212) MU 8-5255
Date of Incorporation; 1965
William Nojes, President
Patricia Keane, Safes Representative
Services: Motion picture, filmstrip and slide pre-
sentations for industry and T\'. Facilities: Fa-
cilities available for location or studio photog-
raphy ;(nd sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Look at the Bright Side
(WOR-TV); Festa Italiana (RKO General Pro-
ductions); A World in Communication (ITT
World Communication Inc. -Foreign language
versions). Slidefilms: Welcome to Jefferson City
(Chesebrough-Pond's-Fenga & Berkovitz. Inc.);
Impressions of Excellence (McCall Printing
Corp.-Comart, Inc.); Happenings 1967 (Paul
Bradlev, Inc.-Visual Marketing, Inc.); Go Go
Gilbert (A. C. Gilbert Co. Visual Marketing,
Inc.).
SENECA PRODUCTIONS, INC.
21 West 46th St., New York, N.Y. 10036
Phone: (212) LT 1-0480
Date of Incorporation: 1961
Robert Gaffney, President
Robert I. .McCarty, Secretary-Treasurer/Vice-
President
SEH\^CEs: Motion pictures, including the produc-
tion of features. F.^ciLrriEs: Casting; sound li-
brary; editing; recording: 70mm.
RECENT PRODUCTIONS AND SPONSORS
MoTio.v Pictures: Nuclear Potver for \ew Jer-
sey (Public Seri-ice Elec. & Gas Co.); American
Field Service; Atoms on the Move (.\EC/Benni
Korzen); 70mm Directing/ Photography unit by
Robert Gaffney for Netherlands Expo '67 and
Canadian National Railways Expo "67.
SHOW ASSOCIATES INC.
150 West 55th Street, New York, N.Y. 10019
Phones: (212) 581-5420/5732; 245-5618
Date of Organiz.ition: 1963
Rodney C. Chalk. President
Stan LoPresto, Vice-Pres-ident
Sidney Eagle, Secretary-Treasurer
Sandra Horn, Peggy Friedman
Services: Production of theatrical, training, TV,
industrial and public relations films: still pic-
tures, slide .ind lilmstrip productions. Facilities:
3.5/ 16mm color, b&\v: still photography 4x5, 120,
35mm. Equipment inclucles .\uricon, .\rriflex,
Bolex, Nagra, Linhof, Rollei, Nikon. Location
shooting, also undenvater, aerial and macropho-
tography. Studio and screening room.
RECENT PRODUCTIONS AND SPONSORS
Motion PktuhI-s: First Miseries; In the Begin-
ning (CBS-TV); Fiesta Europa (.Veronavcs dc
Mexico); Chaoui Faces His Future: Two Brazils
(United World Films); The Good Life (United
Presbvterian Church); Our Language and Cul-
ture (The University of the State of New York).
7lh PRODL'CTION REVIEW
SKYLINE FILAAS, INC.
501 Fifth Ave., New York, N.Y. 10017
Phone: (212) 986-1737
Date of Inc-orporation: 1963
Joseph F. McDonough, President
Divici Saperstein, Vire-Presidrnt
Charles S. .\doniey. Vir(-rrc.M'</rii(
Mrs. Wanda Wot/.l Editorial Suprrx-i.'ior
.Miss Catherine M.um, Prm/iicfion Services
Services: Motion pictures, television commer-
cials, sliclefilms and all areas of business com-
munication including graphics. Facu-ITIES: E.x-
147
NEW YORK PRODUCERS
SKYLINE FILMS:
ecutive produchon offices; screening, editing; art
and graphics department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes: Overture to Tomorrow; I
Can, Of Course I Can (Litton Industries-Hewitt
Robins Div.); Previews (American Machine &
Foundr\); Stimulating the Classroom Experience
(11 films) (Science Research Associates). Pre-
views (American Machine & Foundry). Slide-
FIL^r: Teacher Education (Science Research As-
sociates). TV CoMNrERCL\LS: for Gold Medal
Flour ( N'ucoa-Dancer, Fitzgerald, Sample; Esso
(McCann, Erickson); Station Wagon (Prudential-
Reach McClinton ) ; Kava (Borden Co.-Ross-Roy);
Western (Westinghouse International air condi-
to'onei ) .
HENRY STRAUSS & CO., INC.
31 West 53rd St., New York, N.Y. 10019
Phone: (212) PLaza 7-0651
Date of Organization: 1951
Henn.' Strauss, President, Executive Producer
Robert Wilmot, Vice-President, Producer
Mar\in Dre\er, Producer
Allan Schwartz, Production Manager
William Hagens, Vice-President, Training
Jerr>' La\'in, Research, Development
Mary Lynn Hanle\', Distribution
SER\acES: Internal and external communications,
including public and employe attitude develop-
ment; education, sales training; sales promotion;
communit>', customer and industrial relations;
management and staff training, through program-
med motion pictures (excluding TV commer-
cials). Semi-animated and shdefilms, training
courses and guides; printed and recorded ma-
terial; other coordinated audio-Nasual tools. Fa-
cn-mES: All necessar.' for research, planning,
programming and the creation and production
of these media.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-bes: Wings to Great Britain; Are
You Listening?; Horizons Unlimited; Your Cal-
leti; Passenger & Cargo Telephone Salesmanship
Cases; Passenger Airport Customer Service Cases
fPan American .\ir\vays); Small Miracle; For
Your Benefit; The Magic Ingredient ( IBM ) ; The
Managerial Revolution (National Industrial Con-
ference Board); Rocky, An Informal Portrait
(Friends of the Rockefeller Team); Only One
Opening (Michigan State Universitv')-
STURGIS-GRANT PRODUCTIONS, INC.
328 East 44th Street, New York, N.Y. 10017
Phone: (212) 689-4994
Date of Organization: 1948
Warren Sturgis, President
William H. Tern,'. Executive Vice-President
Benedict Magnes, Vice-President &
General Manager
Wv-nne S. Eastman, Associate Medical Producer
William T. Moeller, Production Supervisor &
Chief Cameraman
Orestes Calpini, Art Director & Animator
LawTence T. Quartararo, Chief Animation
Cameraman
Charles E. Dutchess, M.D., Medical Consultant
Services: Educational, industrial and documen-
tary films and filmstrips; special emphasis on
me<licine, health and science; animation of all
tvpes, scripts and stor>'boards; TV commercials;
demonstration films; foreign language adapta-
tions; service work; Cinegraphic exhibits. Facili-
ties: Mitchell and Arriflex 16/35mm cameras;
special timelapse, cinephotomicrographic. and
endoscopic camera equipment; two 1 6/ 35mm
Oxberry animation cameras and stands; full art
STURSIS-GRANT PRODUCTIONS:
studio; sound stage, sets; recording, editing facili-
ties.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl!\I::s: Barrier Packs and Sterility;
Barrier Packs and Their Manufacture; Lister's
Laparotomy Pack-Disposahle Drapes (Johnson &
lohnson); Automatic Ligature Ilcmoslat (AMP,
Inc.); Carcinoma of tlie Breast, Parts /, //, /// &
rV (Francis D. Moore, M.D.); Cracking the Code
of Life (American Cancer Society); Convulsive
Seizures: Hypnotic Induction and Control (Her-
bert Spiegel, M.D.); Differential Diagnosis of
Muscular Dystrophy and Related Conditions
(Muscular Dystrophy -\s.sociations of America);
First Graders in Church School (Board of Parish
Education, Lutheran Church in America); The
Measurement of Depression (L;ikeside Labora-
tories); The Moore-Lunceford Knee Prosthesis;
The Moore Vitallium I-Beam Prosthesis in Arth-
roplasty of the Hip; Vitallium Prosthetic Replace-
ment of Distal Humerus for Parosteal Osteosar-
coma (Howmet); Oral Care and Preventive Hy-
giene for the Mentally Retarded (Squibb); Sym-
metry (Polytechnic Institute of Brooklyn for Na-
tional Science Foundation).
SUN DIAL FILMS, INC.
318 East 45th St., New York, N.Y. 10017
Phone: (212) 889-6575
Date of Incorporation: 1944
Branch Offices: Sun Dial Fihns, Inc. 3133
Copperthwaite Lane, Washington, D. C.
20007. Phone: (202) 333-6767. Hardy
Glenn, E.Tec. Producer in charge.
Carl Ragsdale Associates, Inc. 3133 Copper-
thwaite Lane, Washington, D. C. 20007.
Phone: (202) 333-6767. Hardy Glenn,
Exec. Producer in charge.
Sun Dial Films, Inc., 205 W. Hueneme Rd.
Oxnard, Calif. 93030. Phone: (805) 448-
6610. Carl V. Ragsdale, President
Carl V. Ragsdale. President
Hardy Glenn, V.P. & Exec. Producer
Tom Carroll. Jr., Writer-Director
Donald B. MacLeod, Production Manager
Hairy Bjorkstrom, Production Supervisor,
Director
Paul Fitzpatrick, Animation Director
David Donovan, Head. Editorial Dept.
Meta A. Parker, Comptroller
Services; Motion pictures and slidefilms for in-
dustrv, government, trade associations, advertis-
ing agencies and pubhc relations firms. Complete
ser\'ices from script to screen. Facilities: Offices,
screening and editing rooms; complete produc-
tion facilities including extensive technical ani-
mation staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes: A Year Towards Tomorrow;
While I Run This Race (Office of Economic
Opportunity— Vista); Basic Techniques of
Droivnproofing (Water Safety Programs); The
American Navy in Viet Nam; So Note You Have
an Agreement; The Submariner (U.S. \av\');
New Guidelines for the Well-Landscaped Home
(American Assn. of NurservTnen); Highlights of
1966 (Office of Space Science & Application,
\.\S.\). Slidefilms: A series for the U.S. Naxy,
West Coast.
(see listing of Ragsdale Associates)
Tapex
300 East 46th St., New York, N.Y. 10017
Phone: (212) OX 7-6655
Herb Horton, Executive-in-Charge
(See listing of Filmex, Inc. this section)
TELIC, INC.
630 Ninth Avenue, New York, N.Y. 10036
Phone: (212) 582-3480
Date of Incorporation: 1956
Elwood Siegel, President, Executive Director
Edward F. Boughton, Vice-Pres., Exec. Prod.
Walter Rothschild, General Manager
Philip F. Brennan, Production Manager
Nancy D. Conrad, Afimints(ra(ion
Fran Amitin, Asst. for Program Development
Services: Motion picture designers and produc-
ers; audio\isual program consultants. Script-to-
screen service for business, in(lustr>', agriculture,
education, government & TV. Maximum security
project department; live action and/or animation.
Writers, directors, cameramen, soundmen, editors
and co-production units for "in-plant" assign-
ments. FAcn-rriES: Air conditioned facilities for
35mm/ 16mm color and b&w production. Cam-
eras (recorders, electrical equipment, lights, grip,
prop equipment; camera cars. Insert studio;
make-up and dressing rooms; completely equip-
ped editorial rooms for special projects; offices
for planning and writing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlties: Cooke's Tour, Training the
Wholesaler (.Armstrong Cork Co.); Silent Iceberg
Detection Radar (Sperry Gyroscope Co.); The
Sound of Bread, Eastern Haymaking, Western
Haymaking, The Netv Holland Baler, Combine,
Hayliner, Hower Conditioner, Forage Harvester,
Speedrotver, Spreader (New Holland Division,
Sperrv- Rand Corp.); Bulk Delivery of Mobil
Sorbead, The Bunkering Operation. How Mi/Dac
Works. Hmv to Cut Fuel and Oil-Handling Costs,
The Inside Story, Mi/Dac and Management,
Mobilmet, Super Mobil (Mobil Oil Corp.);
special projects. Dept. of Defense. TV Com-
mercials: for Armstrong Cork (Batten, Barton,
Durstine & Osbom); New Holland Div., Sperry
Rand Corp.; Red Rose Tea (Simonds, Payson
Company).
TFI Productions, Inc.
150 West 54th St., New York, N.Y. 10019
Phone: (212) CO 5-3520
(see listing of Training Fihns. NYC)
TMl PRODUCTIONS, INC.
145 East 49th St., New York, N.Y. 10017
Phone: (212) PLaza 2-2635
Date of Organization: 1966
Sidnev M. Maran. President
Stanle\- Turtletaub. Executive Vice-President
Priscilla Yoimg, Production Assistant
Marsha Tisman, Production Assistant
SER\acES: Creative scripts, art, recording, direc-
tion and photography for slidefilms, motion
pictures, sales meetings, live presentations, sem-
inars, industrial shows, school educational pro-
fframs, TV commercials, theatrical and TV pro-
ductions. Facilities: Production from scriptwTit-
ting to screening and direction of live presenta-
tions.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tfiis is Versatility. C-60
Luminaire (.Armstrong Cork Co.); The Story of
G.A.C. (General Acceptance Corp.) Pepsi Potirs
It On; Twenty Days in July (Pepsi-Cola Co.);
Land Use Planning (script-Federal Aviation
.\gencv); Hospital Interphone (.\merican Tel. &
Tel.) Slidefilms: So Ym: Want to be a Sales-
man: How to Overcome Ohjections: Huntley-
Brinkley Report on the Pepsi-Cola Stonj; loan
Crawford and the Pepsi-Cola Quality Story
(Pepsi-Cola Co.); G..A.C. Collections (General
Acceptance Com.). TV Commercials: for At-
lantic Coast Conference Basketball Playoffs;
U.S.S. North Carolina Battleship (Pensi-Cola
Co.). Sales Meetincs: National Pepsi-Cola In-
dustrial Shotv; Lease Plan International Manage-
ment Meeting.
148
BUSINESS SCREEN • 1967
Tobin International Productions, Inc.
527 Madison Ave., New York, N.Y. 10022
Russell Jones, in charge.
(For complete listing see New York state area).
TOMLIN FILM PRODUCTIONS, INC.
405 Lexington Ave., New York, N.Y. 10017
Phone: (212) OXford 7-0003
Date of Organization: 1939; Inc. 1946
Frederick A. Tomlin, President
Carl A. Tomlin, Vice-President
Mary D. Tomlin, Secretary-Treasurer
Harr>- L. FKnn, Sales Manager
Services: Production of sales promotion, institu-
tional, and industrial motion pictures; sound
slidefikns, wide-screen slides and filmstrips;
standard slides and filmstrips; side-motion pic-
tures. Facilities: Photographic studios with front
light projection system; film editing rooms; t\vo
16mm/35mm Oxberry animation stands; 16mm
Picture and Track interlock projection; 16mm
motion picture c.imeras.
lECENT PRODUCTIONS AND SPONSORS
Motion Pictires: H.I.D.E. (Pratt & Whitney
Aircraft); 6 HoUings TV Spots; llollings for Sen-
ator (Hardy-Kotis .Associations); .\FSC TV Spots
(.American Friends Service Committee); G. M.
Detroit Leadership; We Were There; Diesel
Dazzle-IQ66 National Convention (G. M. Die-
sel). Slidefilms: Contemporary Ceramics; Art
of Personal Adornment (American Craftsmen's
Council); 1966 White Horse Scotch Wholesalers'
Presentation (Browne-Vintners Co.); Marketing
Philosophy and Marketing Potential; Sales Meet-
ing (Simmons Co.); Factorii Tour (Uniroyal
Co. ) ; Frito Lay Advertising Presentation ( Frito
Lav Inc.); Football Hall of Fame (.Allied Chem-
ical Co.); Annual .Meeting — CDA Irulustry-Wide
Strategy (Copper Development .Vssn.); Report
tn Stockholders; Birds Eve Meeting (General
Food Corp.): \DPC and' Data Processing (Na-
tional Dairy Products Corp.); District Managers'
Meeting (J. C. Penney Co.); Management Con-
ference (International Basic Economy Corp.).
TRAINING FILMS, INC.
150 West 54th St., New York. N.Y. 10019
Phone: (212) CO 5-3520
Affiliate: TFI Productions, Inc.
Date of Organization: 1948
Robert A. Lightbum, PresiderU
Howard Stiles, Production Mgr.
Robert McCoun, Coordinator
SERvacES: Specialize in production of industrial
and educational filmstrips and shdes; non-thea-
trical 35/16/8mm motion pictures for industry,
TV and the:iter; filmographs. easels, booklets,
etc. Consultants on audio-visual presentation for
meetings; mobile training schools for dealers.
Distributors of a-v equipment. Tape and disk
recording and duplication; duplication of film
and tape for Beseler Salesmate and continuous
8mm sound projectors. Wide-screen panoramic
and multi-projector filmstrip presentations. F.\-
cn-iTiES: Animation and live action facilities in
the U.S. and abroad; 35mm Oxberry equipment.
Research, vvxiting, graphic arts, photographic
arts, narration.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Stony Brook Highlands (Stony
Brook Development Co.). Slidefilms; Oil. Air,
ar\d Gas Filter Merchandising; Purolator Prod-
ucts—special versions for Gulf Oil Co., Mobil Oil
Co., Pnillips Petroleum Co., Cities Service Oil
Co.; Lake End Sales; Read Dnig Presentation;
Pigglv' Wiggly; Suler Food Service (Personal
Products Co., a Division of lohnson & Johnson);
What is S.C.E.I.? (Safe Car Educational Insti-
tute); Crash USA (Automotive Service Industrv'
Assn.) Crash Cariada (Automotive Industries
.■\ssn. of Canada); New York State Motor Vehi-
cle .\ssn.; Life, Fire & Casualtv-; Blue Cross,
Blue Shield ) ; Motor Vehicle Information Sys-
TRAINING FILMS INCORPORATED:
tem; IBM 1050 Tape Series; 29 Operators Train-
ing Course; Bridge Tapes (IBM); Stock Market
Report Tapes (Brokerage Houses).
JOSHUA TREE PRODUCTIONS, INC.
43 W. 47th Street, New York, N.Y. 10036
Phone: (212) CO 5-5800
Date of Organization: 1964
David W. Funt, President
E. David Lukiishok, Vice-President
Richard Weinman, Production Mgr.
Lynn Feld, Office Mgr.
Bernard Bookistein, Studio Mgr.
Services: TV commercials, business & educa-
tional films & filmstrips; scripts; editorial services.
Facilities; Creative department; sound stage;
16/35mm production, editing & screening rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Antarctica-The Last Continent
(McGraw-Hill); Hamel & Gretel; Rumpelstilt-
skin; Jack and the Beanstalk; Emperor's New
Clothes; Princess and the Pea (Childwavs, Inc.).
TV Pilot: Paradox (Transworld Broacicasting).
TV Commercials: for .\erowax (.McCann-Erick-
son); President's Council for Physical Fitness
(Papert, Koenig, Lois); Fact Toothpaste; Prolong
(Grey -\dvertising); Ora; Calamatum (Kator,
Foote, Hilton & .-Vtherton), etc.
T. V. GRAPHICS, INC.
369 Lexington Ave., New York, N.Y. 10017
Phone: (212) TN 7-3330
Date of Organization; 1949
Bernard Rubin, President
Lee Blair, Exec. Vice-President & Treasurer
Sid Greenhaus, Vice-President & Prod. Mgr.
Louis Melamed, Vice-President & Sales Mgr.
Harold Wondsel, Director, Indxistrial Sales
Bernard Rubin, Peter Tvtla, Directors
Walter Rogge, Head Editor
Larry Pall, Director of Photography
Lee Blair, Animation Head
Services: Commercial production for advertising
and industry, live action, rear projection, stop
motion, special effects, full animation. Facili-
ties; Sound stage, 75' x 100; stop motion stage;
Mitchell rear-screen process projector; anima-
tion and art department; optical printing.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for Thom McCann (DDB);
Texaco (B&B1; N. Y. Telephone Co. (BDD&O);
Ma.xvvell House (B&B); Ideal Toy, Prolong
(Grey); Proctor & Gamble (Dancer, Fitzgerald-
Sample); Salada Tea (Norman, Craig & Kum-
mel); Bumble Bee Salmon (Richard K. M.anoff);
United .Mr Lines (Leo Burnett); Duncan Hines
(Compton); Clairol (Foote, Cone & Belding);
Dristan (Wm. Estv); Lipton Tea (SSC&B);
Shell (Ogilvv & Niather); Kara-stan (AC&R);
Neet (Gumbiner-North); and Absorbine {].
Walter Thompson).
(.\lso see Film Graphics, this section)
UNITED STATES PRODUCTIONS, INC
(Incorporating Science Pictures
and Information Productions)
5 East .S7th Street, New York, N.Y. 10022
Phone: (212) PLaza 1-1710
Date of Organization; 1946
Francis C. Thayer, President
Bob Dierbeck, Producer
Tnm Hollv-man. Producer-Director
Paul Huang, Producer
Bert Shapiro, Producer-Director
Clem Stigdon, Producer-Director
Roger Boblcy, Production Monflger
.\nn Freydberg, Production Coordinator
Services: Production from conception through
printing and distribution for theatrical, television,
educational and industrial motion pictures, sound
NEW YORK PRODUCERS
UNITED STATES PRODUCTIONS:
slidefilms. FAcn-mEs: Complete production fa-
cilities; color, b&vv.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires; On Target (Sperrv' Gyro-
scope Co.); Island Called Wallops; Last Worry-
ing Place (NASA); Mission: Oceanography
(U. S. Navv); The Name of the Game is Money
(ITT); The Astronomer; The Meteorologist
(United World). Slidefilm: Bolivia (Research
Institute for the Study of Man).
UNIVERSITY FILMS, INC.
(William P. GoHlieb Co.)
36 West 60th St., New York, N.Y. 10023
Phone: (212) 581-5582
Date of Organization: 1949
William P. Gottlieb. President
Walter F. Schaap, Vice-President
Aida Colt. General Manager
Ed Dahlin, Art Director
Services: Creation and production of sound
slidefilms and filmstrips. Specialists in educational
and institutional work, sales promotion, person-
nel training, business-sponsored filmstrips for
school distribution. Writing and production
of illustrated booklets. FAcn-rriEs: Research and
scriptwTiting staff; art department, photo studio;
recording and projection equipment.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: The Architect (F. W. Dodge Co.);
Zero Defects (Factory Magazine); Collected
Works of Tecn-Age Art (Scholastic Magazines):
Code 14 (Union Carbide Corp.); Learning About
our Language (McGraw-Hill Text-Films).
VAN PRAAG PRODUCTIONS, INC.
1600 Broadway, New York, New Yoric 10019
Phone: (212) PL 7-2687
Date of Organization: 1952
Branch Offices: Michigan: 2.301 Dime Bldg.
Detroit 48226. Phone; (313) WOodward
2-4896: J. Reagan, Manager. California:
1228 N. Vine St., Hollvwood 90038. Phone:
(213) Hollywood 2-2341; Charles Wasser-
man, Vice-Pres. & Manager. Florida: Stu-
dio CiK— 1954 N.E. I51st St.. North Mi-
ami 33162. Phone: (305) 949-4557; Hen-
ry Marcus, Manager
William V:in Praag, President
Gunnard Faulk, Vice-President
Charles H. Wasserman, Vice-President
Jeff Gold. Sales Director
Maurice Kalker. Comptroller
.\nita M. Palumbo, Secretary/ Business Mgr.
Robert \. \'an Praag, Production Manager
Charles Carrubba. Editor
Henry Marcus, General Manager
Services: 35 '16mm color, b&vv motion pictures
for commercial, industrial, educational, promo-
tional, government, documentary and theatrical
presentations; slidefilms and distribution. Facili-
ties: Sound stage, full editing facilities plus
vidicon and projection closed circuit facilities.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for Post Instant Breakfast
(General Foods-Dovlc. Dme Bcmb.nch); I.ces
Carpets (Doyle, Dane Bembach); American Tel.
& Tel; DuPont Lucite W.ill Paint (N. \V. Aver
& Son. Inc.); ChevTolet Trucks (Campbell Ewald
Co.); Lever Brothers All (Sullivan, Stauffer Col-
well & Bavles); Abbots ' Fairmont Ice Cream;
White Rose Tea (Bauer-Tripp-Foley); Delta Air
iLJnes (Burke Dowling .\dams); Hertz Cars
(Hertz Corp.); General Motors Pontiac (Mc-
Manus John & Adams) .
These Exclusive Review Reports Are
o Copyrighted Business Screen Feature
17th PRODUCTION REVIEW
14»
NEW YORK PRODUCERS
VAVIN, INCORPORATED
(Video and Visual Information Films)
236 East 46th Street, New York, N.Y. 10017
Phone: (212) 682-4624
Date of Incorporation: 19-18
Branch Offices: Paris: 72 Boulevard Raspail,
Paris VI, France, Phone: 924-5080. M. lean
Pages, Production Manager. Switzerland:
31 Grande Rue, Geneva, Switzerland, Phone:
26-21-27. N. Z. Moreno, V. P. & Manager.
Richard de Rochemont, President, Ch. of Bd.
Gerald E. Weiler, Exec. Vice-President
N. Z. Moreno, Vice-President
Joseph Stultz, Vice-President
Ruth Teksmo, Secretary, Asst. Treasurer
Services: Documentan,', industrial public rela-
tions and travel films for theatrical, non-theatrical
and TV distribution. Production of closed-circuit
telecasts. Facilities: Production and editorial
for 16 and 35mm color, b&w, in U.S. and over-
seas.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti-bes: Neivsfilm Series (American
Iron & Steel Institute); Newsfilm Series (Soconv
Mobil Oil Co.); TV Featurettes Series (Reader's
Digest Assn.); Annual Awards (Overseas Press
Club of America); Farmers' AImanac-1967
(Simon & Schuster); Pht/IIis DiJlcr (Doubleday).
VIDEOTAPE CENTER
(Videotape Productions of New York Inc.)
101 West 67th Street, New York, N.Y. 10023
Phone: (212) TR 3-5800
John B. Lanigan, President
George K. Gould, Exec. Vice President
Nathan Weiss, Treasurer
William Boyd, Controller
Thomas Tausig, VP/Dir., Programming
Charles Holden, Director Production
Donald Collins, Chief Engineer
Edgar Grower, Commercial Sales Manager
Cadwell Swanson, Advtg. and P/R Manager
David Byrnes, Manager, Tape Operations
Will Roth. Director, Creative Services
Philip McEneny, Manager, Scheduling/
Estimating
Tack Kell\', Production Manager
Paul Pekumey, Tape Dept. Supervisor
Craig Allen, Glenn Botkin, Rick Chapman,
Joseph DiBuono, Jerry Golden, John Mc-
Carthy, Louis Selener, Account Executives
Adrian Riso, Harold Stone, Directors
Rudy Braunschneider, Richard DeMaio, Glenn
Giere, Denis Harrington, Frank Hefferen,
Producers
Services: TV Commercials and shows color, b/w.
FACiLrriEs: Three fully-equipped ground level
studios or on location professional equipment and
personnel to direct, produce, edit, duplicate and
service T\' stations.
RECENT PRODUCTIONS AND SPONSORS
Videotaped Commercmls: for Winston (\Vm.
Esty); World Journal (Carl Allv); Commerce
Union Bank (McDonald & Saussev) AT&T; First
Pennsylvania Bank; Plymouth (N.W. Ayer);
North Carolina National Bank (Cargell, Wilson
& Acree); SheU Oil (Ogiivy & Mather); Florida
Citrus (Lennen & Newell); Coldwater All; S&H
Green Stamps; Northeast Airlines (Sullivan,
Stauffer, Colwell & Bavles); Aerowax; Marshall
Field; Buick; Nabisco (McCann Erickson); Honi
& Hardart (Grey & Rogers); Chevrolet; Baldwin
Organs (Campbell-Ewald) ; Gleam (Compton);
Ba\er Aspirin; Best Foods; Skippy (Dancer-
Fitzgerald-Sample); .'\mazing (Werman &
Schorr); Lanolin Plus (Spade & Archer); Chase
Manhattan Bank (Ted Bates); ENO (Kenyon &
Eckhardt); Johnson & Johnson; Tang (Young
& Rubicam); Respond; Arnold Bread (Norman
Craig & Kummel); Gillette; Polaroid (Doyle,
Dane, Bembach); KVP Paper Co. (Post. Keyes,
Gardner); Goodyear (Norman Malone .^ssoc.)'.
VISION ASSOCIATES, INC.
680 Fifth Avenue, New York, N.Y. 10019
Phone: (212) Circle 5-2611
Date of Organization: 1959
Lee R. Bobker, President
Irving L. Oshman, Vice-Presilent
Helen Kristt Radin, Vice-President
Sid Aronson, Production Coordinator
Services: Producers of motion pictures, slide-
films, theatrical and television programs. Facili-
ties: Offices, screening and editing rooms and
all facilities for production of film, tape, theatrical
and audio-visual media.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Wings to Italy (Pan Ameri-
can World Airvvays); A Richer Harvest; Self-
Portrait; Let's Talk Profit ( 14 language versions-
Merck Sharp & Dohnie); The Odds Against (The
American Foundation); Someone Like You (Girl
Scouts of the U.S.A.); Quiet Victory; Understand-
ing Diabetes (American Nurses Assn.-National
League for Nursing); In Search of Peace (U.S.
Dept. of State); Poland: The Factory Against
the Farm; Czechoslovakia: The Growth of In-
dustry; Hungary: An Agricultural Past vs. an
Industrial Future: Tliailand: Winds of Change;
India: The Struggle to Industrialize; India: The
Struggle for Food; M'hat Will You Have? Up in
Smoke; A Walk in the Park (McGraw-Hill).
Slidefilms: Thailand, India, Poland, Hungary,
Czechoslovakia (Geography Series-M c G r a vv
Hill). TV CoMMERCL'iLS: for Bovs Club of Ameri-
ca; Girl Scouts of the U.S.A.; Visiting Nurse
Service of N.Y.; Save the Children Federation;
National Teacher Corps.
VISUALSCOPE INCORPORATED
103 Park Avenue, New York, N.Y. 10017
Phone: (212) MU 3-3513
Date of Incorporation: 1955
Robert G. Taylor, President
Manuel Garcia Rey, Executive Vice-President/
Creative Director
Marvin H. Green, Jr., Senior Vice-President
Stanford Sobel. Vice-President
Karl Fischl, Vice-President, Educational Films
Jack Lane, Aecmmt Group Supervisor
Robert Stringer, Director/ Composer
Thomas McNally, Production Supervisor
Services: Audio-visual presentations including
the Visualscope, 35 and 16mm filmographs, 35
and 16mm live action, shdes, flipcharts, Vu-
Graphs and spectaculars staged for sales meet-
ings, sales promotions and training, public rela-
tions, corporate stockholders meetings, motiva-
tional research studies and technical presenta-
tions. Facilities: Art department, photographic
studio, staff wTiter, projection equipment and
editing facilities. Trained personnel for staging
and projection of presentations.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Paying by Check; Your Tmon
(American Bankers Assn.); Medicare and You
(Social Security Adm.); Safe Way to Profits
(Raybestos Co.); The Golden Circle (Mobil Oil);
How Xerography Works (Xerox Corp.); Super
Salesmen (Seagrams). Slidefilms: 1967 Sales
Meeting (Van Heusen Co.); Golden Glow (Lever
Bros.); Principles of Banking (.■American Institute
of Banking); Affiliates Meeting (C.B.S.); They
are not Alone (Visiting Nurses Assn.). Industrial
Shows: Annual Meeting. I.R.I.; Plans Conference
(Xero.x Corp.); The Conquest of Space (Sara
Lee); Spirit of 75 (.Acme Supermarket); NAB,
The Look of Tomorrow (ABC); Worldvision
(.ABC International); The Maze (Woman's Day).
E.xtra copies of this 17th Annual on request
while supplies last. Enclose $2.00 with order.
VPI PRODUCTIONS, INC.
A Division of Electrographic Corp.
321 W. 44th Street, New York, N.Y. 10036
Phone: (212) JU 2-8082
Subsidiary Companies: Video Editors, Video
Opticals and Video Prints, Inc-, 321 W 44th
St., N.Y. (212) JU 2-8082; Video Programs,
Inc., 145 E. .52nd St., N.Y'. (212) 758-1846;
VPI and Video Prints, Inc., 1515 N- West-
ern Ave., Hollywood, California 90038. (213 1
HO 6-8691; Video Editors of Illinois and
\ideo Opticals of Illinois, Video Prints of
Illinois, 450 East Ohio, Chicago, III. 60611.
(312) 787-2.500; VPI of Atlanta, 1140 Peach-
tree St„ N.E., Atlanta, (404) 873-2848; VPI
of Florida, Inc., 925 N. Lake Drive, HolK-
wood, Fla. (305) 927-3369.
George Tompkins, President
Sheldon B. Satin, Executive Vice Pres. (Corp)
A. J. Miranda III, Exec. VP in Chg. of VPI
N.Y. Operations
Peck Prior, Exec. VP in Cliarge of VPI Calif.
Operations
William E. Huston, Vice President & National i
Sales Manager |
Robert C. Winkler, President, Video Prints
Robert Sinise, Vice President, Video Editor >
of Illinois
RECENT PRODUCTIONS AND SPONSORS I
TV Co.M.MERciALS: for Allen, Anderson, Niefield
& Paley; N.W. Ayer & Son; Ted Bates, Inc.: 1
Benton & Bowles, Inc.; Buchen .Advertising;
Campbell-Ewald Co.; Leo Burnett Co., Inc.;
Compton Advertising, Inc.; D'Arcy Advertising,
Inc.; Dovle-Dane-Bembach, Inc.; W. B. Doner
&Co.
ROGER WADE PRODUCTIONS, INC.
16 West 46th Street, New York, N.Y. 10036
Phone: (212) Circle 5-3040
Date of Incorporation: 1946
Roger Wade. President
iMartin J. Mclnhre, Vice-President in chg.,
Photographic Dept.
Florence Hewitt, Secretary, Production
Co-ordinator
Edward A. Bendell, Account Executive
Services: Planning and production of hve-action
and animated motion pictures, sound slidefilms
(single and double frame format), VuGraphs,
slides, multi-media sy.stems and materials. Slide
development in specific-application audio-visual
equipment and presentation materials. Facil-
rriEs: Studio; art department; editing; darkrooms:
Oxberry 16-35mm animation stand; special
slide and shde-film shooting stands; special cam-
eras and cop\ing equipment; slide-laminating
equipment, machine shop and electronics shop.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictltres: Titne, Tempo, and Money
(Univac Div. Spern.- Rand); Parents Buy Much
More— Children Make the Difference (Parents'
Magazine); The Story of Shell (SheU Oil Co.);
A Spy, A Thief, .4 Detective, 4 Clues and You
(Nas.sau Libran,' System); General Claij-TV Spot
(Radio Free Eurone). Slidefilms: Five Minutes
More (Calvin Bullock, Ltd.); The Conde Nast
Group (Pampel & As.sociates) ; Residential Serv-
ices Program (General Tel. & Electronics).
ROBERT WARNER PRODUCTIONS
7 East 7Sth St., New York, N.Y'. 10021
Phone: (212) RH 4-7979
Date of Organization: 19.59
Robert NV'iirner, President
Services: Li\'e, film and tape programs and com-
mercials. Facilities: For even.- tvpe of photog-
raphy, special effects and editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Five new films tor the .Amer-
ican Diabetes .Association.
150
BUSINESS SCREEN • 1967
W C D, INC.
1600 Broadway, New York, N.Y. 10019
Phone: (212) CI 7-1600
Date of Organization: 1957
Branch Office: California: 1028 N. LaBrea
Ave., Los .•Vngeles 90038. Phone: (213) HO
3-3113.
Robert W. Carlisle, President
Tom Dunph\', Executive Vice-President
Jack L. Lemmon, Vice-President in Charge of
Sales
Walter Kullberg, Secretary-Treasurer
Morri.s D. Behrend, General Manager
Rex Cox, Creative Director, Producer
Michael M. Stehne\-, Producer, Director
Joel M. Weisman, Producer. Director
Sebvices; Facilities and staff for the production
of all types of motion pictures including theatri-
cal, industrial, documentar\', television, educa-
tional, governmental, and T\' commercials. Fa-
cn-mES: New York: two large air-condiboned
studios, hi" and 3.5nun tape recording; camera,
lighting and photographic equipment. Casting,
editing, print service and film storage. Holly-
wood: Fully equipped sound stages available in
HoUsAvood.
RECENT PRODUCTIONS AND SPONSORS
.Motion Picttbes: The High Cost of Letting Go
(Union Pacific R.R.); At the Market (N.Y. Stock
Exchange); Touchtone Telephone in Banking
(American Tel. & Tel.): In Search of a Hero
(National Distillers & Chemical Corp.); You've
Got it Made: They're Just Desserts; A Pie With a
Pedigree: Under the Coconutreets (General
Foods). TV CoMMEBCiALs: for Sunoco Gasoline
(Sun Oil Co.-William Esty); Kinney Shoes (Kin-
ney Shoe Corp.-Frank Sawdon); Plus White
Toothpaste (Hazel Bishop, Inc., State Pharmacal
Div.-\Vermen & Schorr); Mrs. Paul's Frozen Fish
Sticks & Fish Filets (Mrs. Paul's Kitchens-.\itkin-
Kynett); Crazy Foam: Fuzzy-Wuzzy (Aerosol
Corp.-Wellesley .^dv.); Topper Toys (DeLu.\e
Topper Corp. -Dancer-Fitzgerald-Sample); Di-
C.cl. St. Joseph Aspirin; St. Joseph Aspirin for
Children, Solarcaine, QT (Plough, Inc.-Lake-
Spiro-Shurman); Dove Beauty Bar (Lever Bros.-
Ogilvy & .Mather); Remington Electric Knife
(Remington Shaver Div. Sperr\- Rand Corp.-
Yonng & Rubicam); and others.
Eli Wheelock Productions, Inc.
45 West 45th St.. New York, N.Y. 10036
Phone: (212) JU 2-0441
(See complete listing under Willard Pictures)
Wilding inc.
405 Park Avenue, New York, N.Y.
Phone: (212) PLaza 9-0854
(See complete listing under Chicago area)
WILLARD PICTURES, INC.
45 West 45th Street, New York. N.Y. 10036
Phone: (212) JUdson 2-0430
Date of Organization: 1932
Studio: (Editorial, cutting, projection, record-
ing, animation) 550 Fifth Avenue, New
York, N.Y.
Subsidiarv Company: Eli Wheelock Produc-
tions, Inc.. 45 West 4.5th St., New York,
N.Y. 10036. Phone: (212) JUdson 2-0441
John M. Squiers, Jr.. President
David C. Hessey, Vice-President
S. H. Childs. Treasurer
Claude Underwood, Charge— Production Dept.
Sebvices: Industrial, medical, educational, sales
and job training motion pictures and slidefilms;
training films for U. S. Armed Forces and Gov-
ernmental agencies; theatricals; television film
shows and commercials. FACiLtTiES: Mitchell NC
cameras and camera-top station wagons, portable
generators, field sound recording instalments;
pioneer in industry techniques and equipment;
color production in East and South .\merica for
WILLARD PICTURES INCORPORATED:
theatrical producers; animation department; pro-
jection and cutting rooms; creative staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes: A Friend Downtown; PPA
Convention; Adirondack Skiing; Instamatic
Chrislmas; Plain Talk on Tape; How to Solder
(Eastm;m Kodak Co.); In association with Dick
Durrance; America on Skis (Eastman Kodak-
Paramount Pictures); Sky High on Skis (John
Jav-Swiss Airlines); Colleagues in World Com-
merce (Moore-McCormack Lines); Ethicon Su-
tures (Ethicon Div., Johnson & Johnson); To
Catch a Skiing Star (John Jay); Project HOPE
(People to People Foundation); Two— Gas Sen-
sor (NAS.\-ThePerkin-ElmerCo.).
WINIK FILMS CORPORATION
1501 Broadway, New York, New York 10036
Phone: (212) LW 4-0540
Date of Organization; 1939
Leslie Winik, Chairman of Board/ Producer
Richard Winik, President/ Producer-Director
Barry Winik, Vice PresJ Producer-Director
Estelle Rosen, Treasurer/ Controller
SEB\^CEs: Motion picture production: library of
sports stock footage, b&w and color. FACiLrriEs:
Creative and editorial departments; facilities and
equipment for 16/ 35mm production in studio or
on location.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictibes; Basketball Hilitcs 1966 (Con-
verse Rubber); The Mets Are Coming (Borden
Farm Products, Manufacturers Trust); The New
York Jets 1966 (Rheingold Breweries); Condn-
ental Football League 1966; West Point Hilites
1966 (General Aniline & Film Corp.); Sports
Hilites 1966 (Seagrams); The N.B.A. Story (Na-
tional Basketball Assn.); Princeton Football 1966
(Princeton Alumni Assn.); The Tall Men of Balti-
more (Baltimore Bullets); Chop-Chop, Ski Boom,
Deep Sea Hunt, The Winning S(rain, Racing to
the Top, Duck Fever, Ladders Up, Race with
the Wind (Distributed through Paramount);
Filmed Sequences for Olympus '7000 (Stage 67.
TV-ABC); Filmed Sequences for Evening Prim-
rose (Stage 67 (TV-ABC); Fihned Sequences for
Sonni/ Money & Merger (,\BC).
WOLPER PRODUCTIONS, INC.
(Industrial Film Division)
485 Lexington Ave., New York, N.Y. 10017
Phone: (212) 682-9100
Date of Organization: 1959
Mel London. Vice President
Norton Gretzler, Account Executive
Sebvices: Business motion pictures and TV docu-
mentaries. Facilities: Complete production fa-
cilities in New Y'ork and Los .Angeles.
RECENT PRODUCTIONS AND SPONSORS
Motion Pktiues: Destination: Safety (General
Motors); The Men From the Boys (U.S. Army/
Ketchum, MacLeod & Grove); MPs for Metro-
media, Foster & Kleiser, Station WIP, Philadel-
phia.
Sound Advice for the Film Buyer
W .\ careful study of the prospecti\e pro-
ducer's listing text is a prerequisite to film
buWng. Sec the pictures listed by the com-
pany; note the nature of client references.
.\nd if the prospective producer isn't listed
in these pages visit his facilities; meet per-
manent staff personnel and view current
pictures identified as his own productions.
NEW YORK PRODUCERS
YOUTH CONCEPTS, LTD.
21 West 46th St., New York, N.Y. 10036
Phone: (212) 581-0480
Date of Incorporation: 1966
Robert ]. McCartv. President
Merle L. Steir, Vice-President, Secretary
Walter Peters, Vice-President-Treasurer
Sebvices: Motion pictures, slides, environmental,
70mm, and kinetic light production, specializing
in the youth market. FACiLrriES: Casting, writing,
editing, sound library-, recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibes; Pfaff-Beaunitt Sew-Off
(Pfaff); Nostalgia; Protest; Music. Heroes &
Artifacts (General Foods- Young & Rubicam).
Slidefilm: Affluence (General Foods- Young &
Rubicam).
(New company, organized in 1966)
^
SEYMOUR ZWEIBEl PRODUCTIONS, INC.
11 East 44th Street, New York, N.Y. 10017
Phone: (212) MUrray Hill 2-4450
Date of Organization: 1948
Susan Wa\Tie, President
Sebvices: 35, 16 and 8mm motion pictures,
sound slidefilms, filmstrips, slides, recordings and
supplementary aids. FAca-mES; Sound stage;
including Cyc; art staff, still photographic studio;
editorial and recording services.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Don't Say Another Word: Benny
Fitz on Benefits (W. T. Grant Co.); That's the
Ticket (Kimball Systems, Inc.); Talk-Back Sales
Series (J. C. Penney Co.).
(Also see Gotham Film Producbons, N. Y. C.)
NEW YORK STATE
Upper New York State
Metropolitan Buffalo Area
ACADEMY-McLARTY PRODUCTIONS, INC.
20-28 Mesmer Street, Buffalo, N.Y. 14220
Phone: (716) 826-2800; Telex: 091-245.
Date of Organization : 1934
Date of Incorporation: 1959
Franz E. Hartmann, President & Executive
Producer
William T. Clifford, Production Manager
Bud .Norton. Art Director
Frederic S. Bemev, Director-Editor
Adolph I. Adolfi, jr., Chiii Cameraman
Ted Pelka, Electrician
John .■\. Tirak. Jr. Editor
Bishop Duncan, SounW Engineer
James J. White, Jr. Slide & Filmstrip Dept.
IIenr\ J. Kunttu, Animation .Artist
Ruth'Zemla, Animation Artist
Martha Carlon, Office Manager
Barry Johnson, Sales Rcjnescntative
Sebvices: A comprehensive film service from
pre-planning to projection. Specializing in 16/
35mm motion pictures for sales and technical
tr.iining, public filmstrip department, mxss slide
duplicating. TV and theater commercials. Fa-
cilities: 55' X 30' main stage, 25' x 25' insert
stage, interlock theater, in-house art department
complete with t>pography and photostat capa-
bilitv. four editing rooms, carpenter shop. 35mm
Arriflex. Maurer, IWiH cameras; Hou.ston crane.
Mole-Richardson studio lighting. Quartz location
lighting. Transistorized mixing console with full
equalization on each channel, automatic ducker
17th PRODUCTION REVIEW
151
NEW YORK STATE:
ACADEMY-MCLARTY PRODUCTIONS:
circuits, and noiseless faders. Magnas>nc master
recorder 3 Magnasync sels>Ti interlocked dub-
bers, Nagra location recorder, Vi!' tape recorders,
Oxberry animation stand, with numerical tape
control; still department and darkroom, four
music labr-ories, t\vo location trucks and in-house
printing plant.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictvbes: The Sonar Approach & Attack;
The Periscope Approach & Attack; Introduction
to Mark 113 Mod 2 Fire Control System;
Emergency Runway Arresting Cear-Component
Functions; Emergency Runway Arresiing Gear-
Operational Procedure; Uydrographic Surveying
Operations Geodesy & Planning; Secondary Survey
and Hydrographic Developments (U. S. Na\'>);
Mirawal arid You (Mirawal Co.); Sand Sampling
& Screening Techniques; A Centennial of Sand &
Service (Whitehead Bros. Co.); 10 Million Times
a Year; 9 Mile Point-The Half-way Mark (Ni-
agara Mohawk Power Corp.); Automated Core
Assembly, Versions I Si II (Harrison Radiator
Div., General Motors); Slo-Syn Numerical Tape
Control (Superior Electric Co.); Power Dock
(Hartman Mfg. Co.); March of Materials Tech-
nology, Vol. 5 ( American Society' for Metals ) ;
Music Means Money (Wurlitzer Co.): Induction
Weathermaking System (Carrier Air Condition-
ing Co.): Putting Custom into Customer (Nash
Engineering Co. ) ; Casteel-Engineered Flexibility;
Casteel-Railroad Applications; Casteel Production
Applications; Casteel-Frecision Applications; Cas-
teel-Heavy-Duty Applications (Steel Founders
Societ\- of .America). SLroEFiLMs: Heat Pumps;
Applied Electricity-Air Cw\ditioning (Carrier Air
Conditioning Co.); A hlew Sound at Mohawk
(Mohawk Airlines); United Fund-1966 (United
Fund of Buffalo & Erie County) ; Dioped Salad
Assembly (Kansas State University); Cornea;
Rare Pediatric Cases (Keystone View Co.).
HOLLAND-WEGMAN PRODUCTIONS, INC.
207 Delaware Avenue, Buffalo, N.Y. 14202
Phone: (716) 853-7411
Date of Organization : 1952
Date of Incorporation: 1962
Edward |. W'egman, President
Sheldon C. Holland, Executive Vice-President
James I. Allan, Production Manager
Paul G. Ent, Director of Photography
|ohn V. Gates, Director of Photography
Zeb M. Pike, Senior Writer - Director
Lewis \\'. Branche, Writer
John E. Bjarnov, Art Director
William F. Nailos, Studio Manager
James G. Liiman, Chief Sound Engineer
Earl S. Howell, Laboratory Manager
F. Pete Casey, Account Executive
Ted Podd, Closed-Circuit TV
SEB\acEs: Producers of motion pictures and sound
slidefilms from original research and concept to
distribution. Peimanent staff of 25 to plan, write
and produce sales promotion, public relations,
industrial, educational, fund-raising, medical and
scientific films. Producers of commercials and
syndicated programs for television, including
storyboards. scripts, animation and jingles. Plan-
ning and production of national sales meetings
and programs. Producer's ser\-ices. Closed-circuit
T\^ Videocorders. FAcrLrriEs: Completely-inte-
grated film production center. SCXxTO'.xS^' sound
stage; two smaller studios for sound recording and
insert shooting; 16mm blimped Mitchell, Arnflex,
Auricon and ^laurer cameras; Fearless Panoram
dollies equipped with Worral heads; multi-chan-
nel, magnetic film recording and mixing; 2 inter-
lock screening rooms; two recording and mixing
rooms, 40-seat mixing theater equipped with 12-
HOLLAND-WEGMAN PRODUCTIONS:
channel Fairchild mixing console with equaliza-
tion on each channel, four-channel stereo-output
with reverberation; optical film recorder; three
Ampex recorders M-R mike boom, Telefunken
and Neuman microphones; complete art and ani-
mation facilities, including 16mm and 35mm
Acme animation stand; seven music libraries;
laboratory for processing negative and reversal,
printing and edgenumbering.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Development of Leadership
Skills, Seven Lecture fihns and 12 Case Histories
(American Management Assn.)- Seamless Mo-
dern - five films (U.S. Steel Corp.); Win and
Telephone (Westinghouse Electric Corp.); Car-
bon Graphite (Stackpole Carbon Co.); Optimum
Ratio Drive (Cen. Electric Co.); Grinding Dem-
onstration (Carborundum Corp.); An Instrument
of Service (Cornell Aeronautical Lab., Inc.);
Display the Product and The Trouble Shooters
(Ohio Bell Tel. Co.); Par-Star-Honolulu and Of-
fice Safety (.Xerox Corp.); Financial Meeting and
Pushbutton Farming (Warner Brake & Electric
Co.); Boron 10 (Nuclear Material & Equip Co.);
Sights & Sounds of Remodeling (National Gvp-
sum Co.); Small World (French, Spanish & Ger-
man versions) (St. LawTence Seaway Corp.);
Cardiac Surgery (State Univ. of N.Y., Buffalo);
Southern Tier Cutover (New York Telephone
Co.); The Sky's The Limit (Builders E.xchange
of Rochester); Service . . . The Name of the
Game (National Business Forms); Frame Fash-
ions (Bausch & Lomb); Dr. Teller Lecture series
(State Univ. of New York); Well^ille (Aero jet
Co.); Sltoefilms: Bon Aid (Norwich Pharma-
ceutical); Sentry Safety (Hammermill); Traflo
(Qrouse-Hinds); The Xew Generation (Car-
borundum); CAfC (National Gvpsum); Win
(WesHnghouse Electric): Ju.it Plain Horse Sen.^e
(New York State Gas & Electric); Sealtest Foods.
TV CoMxrERCi.\Ls: for Ford Motor Co.; Curtis-
Bums, Inc.; Marine .Midland Trust Co.; Citv of
Rochester; Pennsyhania Chiropractic Society;
Agway: Rochester Gas & Electric: Internationa!
Breweries: and United Fund of Buffalo.
Victor Kayfetz Productions, Inc.
1200 WestfaU Rd., Rochester, N.Y.
Phones: (716) CH 4-5164; OR 3-3000, Ext. 534.
(For complete listing see New York City)
TOBIN INTERNATIONAL PRODUCTIONS, INC.
S61 Old Kensico Road, Thomwood, N.Y.
10594
Phone: (914) RO 9-2493
Date of Incorporation: 1960
John H. Tobin, President-Producer
Jacques Lemoine. Vice-President, Sales
John B. Sandstone. Vice-President, Production
Frances K. Tobin, Secretary/ Treasurer
Sally Radice. Comptroller
Russell Jones, Production Manager
Donald Jacques, Supervising Editor
John Culley, Equipment Manager
SEPv-rcFS: Industrial films. T\' documentaries,
script &_ production. FAcrLiTiEs; 16mm Eclair
NPR, 3.5mm Arriflex, Nagra recorder, air-ride
camera car, 16/35mm editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictx-res: Landing on Red Beach One
(U. S. Marine Corps): Return of the 66 (Win-
chester-Western); .\RB Systems (Neptune
Meter); Amphibious Operations (U.S. Navy);
The Trip ( Scotese-Kanetti, Rome).
Listing Data is Fully Copyrighted
-^ Duplication of this List for any purpose is ex-
pressly forbidden without the written consent
of the pubhshers of Business Screen Magazines,
Inc. This list is keyed so that mailing use will be
immediateK- detected. Its content is an exclusive
feature of this publication, gleaned from montlis
of editorial research b\' Editors of this Review.
WILLIAM FELD PRODUCTIONS
276 Oriental Place, Lradhurst, N.J. 07071
Phone: (201) 933-2440 '
Date of Organization: 1962
William Feld. President
Samuel Feld, Business Manager
Judy Kessler, Gerd Frost, Art Direction
Ser\tces: Meeting presentations, animated titles
& slides, filmstrips, slidefilms, slide presentations,
animation, overhead slide presentations, visual
aids. F.\ciLrnES: .\rt studio, cameras, animation
stand, etc.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Tanapol (English & Spanish-Tana-
tex Corp.); Plant Cable (Bell System); Lend an
Ear fWLAEV Filmsttp: The Enteritis Came
(Merck), .•\x;.\i.\tion, Titles: A Lady Called:
Trans Continental Pipeline (Filmwide). Visual
Aids: The Magic Set (Zenith Toy Co..)
NEW JERSEY
JOHN BECK ASSOCIATES, INC.
SO" W. Atlantic Ave., Laurel Springs,
-New Jersey 08044
Phone: (609) 784-2500
Date of Organization: 19.58
Date of Incorporation: 1961
John C. Beck, President
Charles Redner, Production Manager
Services; 16mm live, animated motion pictures
for industry; 8mm silent, sound films; slidefilms,
slide presentations; polarized animations; record-
ings. FACiLmEs: 16mm cameras, editing equip-
ment: still photography equipment and studio; "
photo-t\-pe-setting; production of diazochrome
slides; art stud'o: slide animation a polarized
hght; 3.5mm slidefilm stand; overhead slide pro-
grams; tape recording studio; released music li- I
brar>'; Technicolor cartridge-loading station.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Beloit Bi Winder; Blotc Mold
System; Newsprint Winder (Beloit Eastern
Corp.). Filmstrips: CATV (Viking Industries);
The Prefab Hou.se (Lansdale Forest Products).
.AvTMATiON & Slides: Operation of Telephone
(N. J. Bell Tel. Co.); Steam Turbine (Westing-
house 1; Landing Gear Hydraulic System (Piper
.Aircraft) .
HENRY CHARLES MOTION PICTURE STUDIOS
Plainfield Avenue. Edison, N.J. j
Phone: (201) 545-5104
Date of Organization: 19.50:
Date of Incorporation: 1961
Henr>' Charles, President
John H. Dunnachie, Vice-President
Henn.- Fleischer, Secretary-Treasurer
J. Sims Murrav, Account Executive
Mrs. Henry Fleischer, Office Mgr.
SERvacEs: Color and b/w, 35, 16, 8mm, motion
pictures: filmstrips, slides, sales presentations,
promotion and marketing aids, still photographv
in color and b/w, aerial stills and motion pictures,
artvvork. training aids; animation and closed cir-
cuit TV. Original research and script to relea.se
prints and distribution. Motion pictures with for-
eign laneuage scripts .and narratives. Music and
effects hbrary. FAcrLrriES: Air-conditioned stu-
dios, cutting rooms, darkrooms, office. 30 seat
theater and projection booth. Mobile units for
location production: stage and location lightinc
equipment. 35. 16. 8mm cameras, projectors and
editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Bovine Surgery (Johnson 4-
Johnson): M d T Chemicals (M & T Chemical
Co.): 1966 New Good Ndghhor .Award Winners
(New lersev Business Magazine)- Piscataway
1966 (Piscataway 300th Committee): See Nei'c
Jersey Where the .Action Is (State of New Jersey).
152
BUSINESS SCREEN • 1967
FIORE FILMS
128 Mallory Avenue, Jersey City N.J. 07304
Phone: (201) HEnderson 2-4474
Date of Organization: 1951
.\Ibert A. Fiore, Production
John A. Critelli, Photography & Sound
Rose Hertel, Distribution
Michael A. Fiore, Executive Director
Sebvices: 35/ 16mm educational and documen-
tary, public service films, b&w or color, for in-
dustry, TV, public relations, religious and civic
organizations. Sound slidefilms; animation; TV
commercials. F.^cilities: 35/ 16mm filming and
editing equipment, 45' x 90' soimd stage.
lECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Plant Expansiort Budget-Care
(Miller Construction Co.); Playing Better Hock-
ey (Lane & Young, Inc.); Laminated Textiles
(Riegel Textile Corp.); Music Made Easy (Pe-
terson Associates, Inc.); Under The Hood (Stand-
ard Motor Products, Inc.).
HUGH & SUZANNE JOHNSTON, INC.
16 Valley Road, Princeton, New Jersey 08540
Phone: (609) 924-7505
Date of Organization: 1965
Hugh Johnston, President
Suzanne Johnston, Writer/ Director
John McCarth\-, Jr., Secretary
John Procaccino, Comptroller
Services: Design and production of educational
and sponsored motion picture films; specialized
film promotion and distribution ser\'ices (Prince-
ton Seminars) FACiLrriES: .\11 necessary equip-
ment and facilities for production and distribu-
tion of motion pictures.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Patterns of Influence (.Ameri-
can Institute of Aeronautics) How To Turn Many
Hands into One (Fitney-Bowes); Free Time and
Flying Fun; The Outsiders (Princeton-Trenton
Institute ) .
Victor Kayfeti Products, Inc.
Box 1042, New Brunswick, New Jersey
08903
Phone: (201) 763-6000 (Henry M. Sager)
(See Complete li.sting under New York City)
LEWIS STUDIOS, INC.
15 South Grove St., East Orange, N.J. 07018
Phone: (201) 677-1800
Date of Organization: 1947
D. E. Hults, President and Producer
R. F. Van Derveer, Vice-Presidertt, Director-
Producer
A. G. Burian, Business Manager
F. A. Stubbe, Jr., Production Manager,
Art & Animation Director
Services: Motion pictures, slidefilms. Facilities:
Creative department; studio; 16mm production
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibfjj: Frankly Speaking (Standard
Packaging); Hydrazine in Orbit; Secondary Pro-
pulsion Systems (Walter Kidde & Co.). Slide-
films: A Matter of Profit (Consumers Marketing
Research Services); Step-on-it (Congoleum
Nairn)
SAMUEL L. SCHULMAN PRODUCTIONS, INC.
P.O. Box 1794, Trenton, New Jersey 0S607
Phone: (609) 396-6913
Date of Organization: 1929
Date of Incorporation: 1955
S. L. Schulman, President
Mrs. C. V. Marshall, VUe-PresidenI
Eileen B. Schulman, Secretary-Treasurer
I Services: Complete 16/ 35mm motion picture
SCHULMAN PRODUCTIONS:
productions. Faciuties; Complete production
facilities; sound recording; art; music; sound ef-
fects; color-correct prints.
RECENT PRODUCTIONS AND SPONSORS
.MoTio.N PicTiBES; \uw and Forever (Ocean
Grove Camp Meeting Assn.); P(anning and
Scheduling of Maintenance Work (Marshall
Maintenance); Ocean County Police Academy
(Ocean Co. Bd. of Chosen Freeholders); Untitled
science fiction feature; animal life film (Schul-
man's Films).
DISTRICT OF COLUMBIA
Metropolitan Washington Area
ASTRA FILMS, INC.
10524 Detrick Ave., Kensington, Md. 20795
Phone: (301) 942-3033
Date of Organization: 1962
Date of Incorporation: 1964
Leonard Grossman, President
Carol Haworth Udel, Vice-President
Sharon Lynn Grossman, Secretary/ Treasurer
George H. Rosenberg, Production Manager
Earl P. Withers, Editorial Department
Services: .Motion pictures (documentary, edu-
cational, medical, TV, and information films).
Facilities: Location sound cameras and re-
corders, lighting equipment, 16mm magnetic
transfer facilities, 16/35mm editing equipment
and cutting rooms.
RECENT PRODUCTIONS AND SPONSORS
MoTio.N Pictures: lU Wind on a Sunny Day
(U. S. Senate Public Works Committee); Trip
of the President; The Sea River (U. S. Dept.
Interior); They Call Him Ted (Sen. Frank E.
Moss); T/ii.9 v> Gale McGee (Sen. Gale McGee);
A itan With Xorth Dakota on His Mind (Sen.
Quentin Burdick); Your Man in Washington
(Sen. William Proxmire); And Then One Day
You're Old (Hebrew Home for the .Aged); A/eif
York-New Jersey Air Pollution Abatement (U. S.
Dept. HEW); Palito Ortega in Nashville; African
Report (U. S. Information .Agency); The Islamic
Center (Blue Nile Productions); TV promos
for Emilio Espania (U. S. Information .Agency).
Audio Productions, Inc.
1724 Connecticut Ave., N.W., Washington,
D.C. 20009
Phone: (202) 232-3637
Harry .A. Carragher, in charge
(See complete listing under New York City)
CREATIVE ARTS STUDIO, INC.
814 H St., N.W., Washington, D.C. 20001
Phone: (202) 737-0302
Date of Incorporation: 1942
Milton R. Tinsle\ . President
Phillip G. .Arnest, Vice-President
William Watson. Treasurer
Edward C. Santclmann, Director, Animation
W. H. De La Vcrgne, Producer/Writer
Bill Stunn, Executive Producer
Louis Bara, Director, Quality Control
Bela Orban, Director, Animation Camera
Services: Animation, live action, and still pho-
tography; commercial, training, education and
informational motion pictures, TV commercials,
filmstrips, .'ilidcs and hot press lilies; design, art,
and production sLiffs. Facilities: 16/ 3.5mm live
action production units. Oxberry animation stand,
filmstrip ;uid title stands, editorial facilities, film
distribution prn^r-iiiis. rcsr.trch antl u'liting staff.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: Health Comes First (Pan
MID-ATLANTIC STATES
CREATIVE ARTS STUDIO INC:
American Health Organization); Banc Aerody-
namics; The Planned Maintenance System (Dept.
of the Navy); It's Your Business (Henry J. Kauf-
man & Associates); Sclf-Servicr Postal Units;
Series of seven films on mechanization (Post
Office Dept.). Slidefilms: Touch-Tone Seruice
(Chesapeake & Potomac Telephone Co.); Dis-
ability-Your Rights and Benefits (Social Security
Adm.); Drive the Mailster Professionally (Post
Office Dept.); Fuel for the Future (Washington
Gas Light Co.); Lake Powell-Jewel of tlie Colo-
rado (Interior Dept.); Project Earning Power
(President's Committee on Employment of the
Handicapped); Series of 12 filmstrips (Interna-
tional Association of Chiefs of Police). TV Com-
mercials: The Muppets; Frank Blair (FHA-
HUD); The Evening Star Newspaper (Kal
Ehrlich & Merrick Adv. Inc.); NRECA's Role
(National Rural Electric Cooperative Assn.);
Election Report (Fahlgren & Associates) .
EDUCATIONAL FILM PRODUCTIONS
10832 Margate Rd., Silver Spring, Md. 20901
Phone: (301) 593-3380
Date of Organization: 1964
Imre L. Toth, Producer
Services: Educational, documentary, scientific,
public service productions from script to screen;
16mm to 70mm. Slidefilms. filmstrips, TV com-
mercials and cinematography. FACtLlTiES: cam-
eras, editing and lighting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Rhythm Series, Captioned
Films for the Deaf. U.S. Office of Education;
Jamaica; Mao's Red China: Textures in Painting;
programmed teaching films. National Education
Assn. Filmstrips: series of 24, Mi/ Weekly
Reader (U.S. Office of Education ,HEW).
STUART FINLEY, INCORPORATED
3428 Mansfield Road, Falls Church, Va. 22041
Phone: (703) 481-7700
Date of Organization: 1955
Date of Incorporation: 1966
Stuart Finley, President and Producer
NIargaret Finley, Secretary
Theodore Jones. Director and Editor-
Photographer
Ralph Burgin, Writer
Services: Motion picture production; television
film and spot production; film-public relations
services; film distribution. pACiLmES: None
Ii.sted.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictvhks: Water Resourcefulness (N.Y'.
State Dept. of Con.ser\ ation ) ; A Horshoc Nail
(Susquehanna Advisory Comm.); The Third
Pollution (Distribution); Language — The So-
cial Arliiter (series of 7 educational films): The
Wic Ritcr (Kimbcrb -Clark Corp.).
GUGGENHEIM PRODUCTIONS, INC.
815 17th St., N.W., Washington, D.C.
Phone: (202) RE 7-1600
Branch: 14 N. Ncwstead .Ave. St. Louis, Mo.
63108. Phone: (314) JE 5-9188
Dale of Incorporation: 19.56
Charles Guggenheim. President
Richard Hcffmn, Virc-Prr.«</rnf
L. T. Iglehart, Executive Producer
Herbert F. Decker, Production Manager
Services: Production of theatrical and non-lhc-
17lh PRODUCTION REVIEW
153
WASHINGTON AREA:
GUGGENHEIM PRODUCTIONS:
atrical motion pictures. Facilities: 16/ 35mm
editing, projection, sound recording, camera and
lighting facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictx-res: Monument to the Dream
(American Iron & Steel Inst.); Journey to Rock-
wood (The Adler Co.); Hands of a Stranger;
The Other War; A Distant Province; The Longer
Journey (USIA); Shapp (Shapp for Governor
Committee); Man Against the Actor (Califomians
for Drown ) .
Anthony Lane Film Studios, Inc.
2828 Connecticut Ave., N.W., Washington,
D.C.
Phone: (301) 332-7617
Lawrence Griswold, in charge
(See complete listing under Minneapolis.)
LOGOS LTD.
3620 S. 27th Street, Arlington, Va. 22206
Phone: (703) 671-1300
Date of Organization; 1961
Marvin E. Singleton, jr.. President
Charles F. Riley, Vice-President, Gen. Mgr.
John E. Blades, Jr., Vice-President, Engineering
Services: Color and b&w mobile videotape units.
Complete color and b&w TV studios. Tape to film
transfer service, color and b&w, 16/ 35mm. Fa-
cilities: Four separate mobile units with equip-
ment for color, b/vv.
RECENT PRODUCTIONS AND SPONSORS
Videotape Productions: AFL Championship
Football Game (NBC); Dinner at Howard K.
S/nith's, Year-End Report, Washington, D.C.
(ABC); Mummer's Day Parade, Philadelphia
(CBS); President Johnson's Operations (Bethes-
da Naval Hospital— CBS); Lucis Wedding at the
White House (CBS); Masters Golf Tournament,
Augusta, Ga. (CBS); Madison Square Garden
Fights; Aqueduct Races, New York (RKO Gen-
eral); Dedication of Oceanography Ship at Navy
Yard, Washington (Environmental Science Serv-
ice); Election Returns, Philadelphia (WFIL-TV);
Eastern Football, Syracuse University Stadium,
(SvTacuse, N.Y.); Keeping an Eye on Ginny,
Chincoteague Island; The Dream That Wouldn't
Down; A is For Aeronautics-Langleii Field; The
Woman's Touch, Goddard Space Flight Center;
Tiros, Cape Kennedy; Voyage to the Moon, Peo-
ple of Pad .37, SA - 5 Launch (NASA); Ash-
land, Kentucky; OAS Symphony Special, Howard
University; Sunreme Court; Catoctin Mountain
Job Corps, OAS 7oth Anniversary (USIA).
BYRON AAORGAN ASSOCIATES, INC.
1025-33rd Street, N.W., Washington, D.C.
20007
Phone: (202) 333-51.55
Date of Organization: 1961; Inc. 1965
Associated with: Gotham Rhodes Ltd., at Co-
lumbia Pictures Corp., Hollywood, Calif.;
Biofilms, Easton, Md.
Byron Morgan, Writer-Director-Producer
Tony Lazzarino, Writer-Director-Producer
Vincent Dougherty, Sales Manager
Patricia Morgan, Writer
Eugene Rubacky, B.S., Ph.D., Life Sciences
Consultant
Lois Karasik, NASSP, NEA, Educational
Consultant
Walter Hering, NAS.\, Pub. Affairs, Space
Photography Constdtant
John Rosenberr\'. \.\SA, Space Sciences, Space
Sciences Consultant
John Norton, .■\llegheny Airlines,
Aviation Cons-ultant
Services; Motion picture writing, direction and
production for government, education, industry.
BYRON MORGAN ASSOCIATES:
public relations, tv and entertainment industry.
Consultation, slidefilm, Uve presentations and
stage shows for education, public relations and
entertainment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Highlights of 1966 (Sun Dial
Films, Inc.; N.'\SA); The Present is Prologue
series (National Education Assn.); Georgetown
University 1965-66 (Georgetown University);
Ethiopian Embassy; Tunisian Embassy (USlA);
Final Guns (in production with Gotham Rhodes,
Ltd. at Columbia Pictures Corp.).
MRC Films
(A Div. of McLaughlin Research Corp.)
1110-13th St. N.W., Washington, D.C.
Phone: (202) ST 3-0986
(See complete listing under New York City)
NORWOOD STUDIOS, INC.
926 New Jersey Avenue, N.W., Washington,
D.C. 20001
Phone: (202) DI 7-2992
Date of Organization; 1951
Philip Martin, President
Thomas H. Burrowes, Vice President, Treas.
Frank Nastick, Vice President, Secretary
Werner Schumann, Vice Pres., Production
Lewis Baer, Vice President, Producer Govern-
ment Projects
Ralph CoUett, Vice President, Director of
Norwood Films
David M. Gebs, Production Manager
Pinckney Ridgell, Director of Photography
Penelope A. Martin, Casting Director
Harold E. Loclavood, Director of Animation
Mike Ritter, Head Editorial Dept.
Serntces: Complete production, including script
writing, storyboard, sound recording, animation,
editorial, original music, set design and construc-
tion, photograph promotion, advertising, dis-
tribution. Films for science, government, indus-
try, labor, educational, medicine, and religion, for
theatrical, non-theatrical, and TV use. Also slide-
films. Facilities: Sound stage; 16/35mm
Mitchell, Arriflex and Cine Special cameras, 16/
35nun projection, 16/ 35mm Moviolas, Ampex
and Magnasync recorders. Oxberry animation
equipment, lighting, grip, generator and transpor-
tation equipment. Screening, theater projection,
and editing rooms; sound and music libraries.
Film storage capacity of 24,000,000 feet.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Sysiem Program Management
—A. Concept, B. Definition, C. Acquisition; R &
D Viet Nafn; C-130 Aircraft-A. Introduction, B.
Familiarization Exterior, C. Familiarization Top
& Interior (U. S. Air Force); Pathfinders from
the Stars (U. S. Coast Guard & Geodetic Sur-
ve\'); Howard University and the Changing So-
ciety (Howard University); R&D 1967 (U. S.
Army); Stroke (Veterans Adm.); Hazards of the
Flight Deck; Search for Excellence (U. S. Navy);
Guided ML^sile Launching System MK7 (Defense
Supply Agency); It's Called S.A.S.— Stable and
Sure; Take It Easy (Federal Aviation Agency);
The Sky's the Limit; Public Relations in Law En-
forcement; Examination of Stolen Cars; Search-
ing the Crime Scene (Federal Buerau of Investi-
gation ) .
PARAGON PRODUCTIONS
2930 M Street, N.W., Washington, D.C.
20007
Phone: (202) 333-3252
Date of Organization: 1956
Wm. B. H. Legg, Jr., President-Exec. Prod.
Frances R. Millington, Production Dir.
W. L. Stuy\'esant, Director of Photography
Sharon Farr, Art & Animation Director
Barbara R. Blair, Writer-Script Editor
PARAGON PRODUCTIONS:
Services: Educational, industrial, informational,
technical and commercial 16mm motion picture
production, television commercials; Foto-Mo-
TiON, animation, live action. Facilities: Facili-
ties for 1 6mm motion picture and television com-
mercial productions.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: A Step Ahead; A Challenging
Career (American Podiatry Assn.); A Changing
Role (.\merican Nursing Home Assn.); Easiest
Transnms-ion in the West; Annual Report; Opcon
(University Computing Co.); Epilepsy— An In-
visible Disease (The Epilepsy FoundaHon); New
Drying Methods (Com Industries Research Foun-
dation); So You're Going to Paint Your Boat
(SavCote Mfg.). T\' Commercl-vls: for Mor-
gan's Wonder Boy; Rock\ille Ford; Carolina
Barbecue; Rinaldi's Take Home (Bailey & Mock- '
bee Adv.); Com Drying Series (Com Refiners
Assn. & U. S. Dept. Agriculture); Scan Stores;
Rocket Room; The Epilepsy Foundation; Salva- J
tion Army; Parkway Dodge; American Podiatry I
Assn.
Sun Dial Films, Inc.
Carl Ragsdale Associates, Inc.
3133 Copperthwaite Lane, Washington, D.C.
20007
Phone: (202) 333-6767 (Hardy Glenn in
charge )
(See complete listing under New York City)
SCREEN PRESENTATIONS, INC.
10524 Detrick Ave., Kensington, Md. 20795
Phone: (301) 946-1770
Date of Organization : 1964
C. David Gerber, President
Claude Bache, Vice-President
Herbert Awe, Vice-President
Jeanne M. Gerber, Secretary-Treasurer
John Carter, Writer-Director
Services: Motion pictures, slide films, TV spots,
live and animated. Script writing services. Facili-
ties: Creative department for writing and direc-
tion; editorial rooms for 16/35mm; screening
theater for interlock projection; 16/35mm cam-
era and production equipment, field recording
equipment for location sound work; animation
facility with Oxberry stand.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Gitmo (Directorate for Armed
Forces I & E DOD); Cachalot Deep-Diving Sys-
tem ( Westinghouse Elec. Corp.); Seabees in Viet-
nam (U.S. Navy); Da.sh Helicopter ASW Sys-
tem (8 scripts-GyrodjTie Corp.); Sherman Fair-
child Technology Center ( Fairchild-Hiller Corp.).
MARYLAND
HALLMARK FILMS & RECORDINGS, INC.
1511 E. North Ave., Baltimore, Md. 21213
Phone: (301) N'E 7-3516
Date of Incorporation: 1960
Maxwell Brecher, President
Beatrice Canter, Vice-President
Emest Barger Jr., Art & Animation
Daniel Wijangco, Jr., Editor
Louis Mills, Sound Dept.
Services: Motion pictures, sound slidefilms,
filmographs, kinescopes, air checks, medical
teaching films, TV commercials. FACiLmES:
Techniscope camera, sound stage, 35/16mni
.\uricon. Bell & Howell. .Arriflex cameras, edi-
torial rooms. Moviolas, 16/35mm projection, ani-
mation stand, 16mm Westrex sync & Vi" Ranger
recorders. Puppet stage, location truck.
154
BUSINESS SCREEN • 1967
MARYLAND:
HALLMARK FILMS AND RECORDINGS:
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: GrassTex and LaijKold Tennis
Courts (Chevron Asphalt Co.) The Somebody
Wfio (United Appeal); Clinical Periteneoscopy
( Wamer-Chilcoat Pharmacol Co.); Finding a
Way to Employment Success (Dept. of Voca-
tional Education); The Life and Times of Parkin-
son (Dr. Charles Van Buskirk). Slidefilm: Yoiir
Employment Application (Dept. of Emplojinent
Security- ) .
MILNER-FENWICK, INC.
3800 Liberty Heights, Baltimore, Md. 21215
Phone: (301) 664-4221
Date of Incorporation: 1956
Er\in M. Milner, President
Glenn Burris, VP in charge of Production
William Walsch, Jr., Production Supervisor
Ted Kliman. Writer-Director
Services: Scripts, storvboards, live photography,
animation, industrial e.xhibits, sales presentations,
editing, opticals. F.^ciLrriEs: Sound stage, mobile
studio van with 16 '35mm equipment. .\11 ser\-ices
and equipment for production rentals.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictthes; Port Preparedness (Maritime
Adm.); On-lhe-Joh Training (U. S. Dept. of
Labor); Your First 80 Days (U. S. Marine
Corps); Sutyply Overhaul (U. S. \a\->); In Con-
gress Assembled (Dept. of Defense V
MONUMENTAL FILMS & RECORDINGS, INC.
2160 Rockrose Ave., Baltimore, Mar>'land
Phone: (301) 542-8313
Date of Organization: 1950
John D. A"Heni. President & Producer
Vernon Spedden, Vice-President
C. Wilbur Taylor, Secretary
Kenneth Resnick, Editorial Chief
Kathrine A. Boyce, Animation Dir.
Dottie Ayers, Artist & Animator
Harding Roberts, Camera Technician
Norman Vogel, Camera Technician
Harr\' T. Brashear, Sound Engineer
Judith Clodfelter, Editor
Patricia A. Deitrich, Office Manager
Daniel Lyons, Editor
Sekvices: Scripting, motion picture services, edi-
torial services, sound recording, narration and
voice, music sound effects, slidefilms, slides, T\'
commercials, industrial, commercial and educa-
tional films, sound recordings. Facilities: Sound
Studios; motion picture shooting stage; animation
Stand, BNC Mitchell, Arriflex, B & H, Auricon
cameras; Cine specials, doUies; blimps; stage and
location lighting, art department; recording stu-
dio with interlock projection; Ampex stereo con-
sole and allied recording equipment, 90' x 70'
sound shooting stage; two sni.illcr sound stages.
RECENT PRODUCTIONS AND SPONSORS
.MoTio.N PicTiHES: Air Base Master Planning
( U. S. Air Force); President Lyndon B. Johnson-
White House (U. S. Treasury Dept.); Courtesy
in the Service (Comm. of Internal Revenue Serv-
ice, Sheldon Cohen); .VOL Ring Story (U. S.
Naval Ordnance Laborator\' ) ; Medicare (U. S.
"Iicial Security Administration); The Day the
■ ::l Stopped (U. S. Post Office Dept.); Fast's
nplings (Koppers Co.); Mark of Quality
Schluderberg-Kurdle Co.).
The Book You Ne«d All Year Long
• Kxtra copies of this l>ig ITtli .\niuial Production
lirview issue me av-ailable on order (while suppl\
l.i^ts) at S2.00 each, sent postpaid if payment ac-
companies order. Producticm Review and other
annual i.ssues arc included in subscription at S3.00
per \ear; $5.00 for two years. Direct order to
i Chicago office at 7064 Sheridan Road Bldg.
VIRGINIA
FRED L. FRECHETTE
MOTION PICTURE PRODUCTIONS
4615 West Broad St., Richmond, Va. 23230
Phone: (703) 355-5332
Date of Organization; 1963
Fred L. Frechette, Oumer/ Writer-Director-
Producer
Services: Creation and production of motion pic-
tures. Facilities; Not stated.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Renaissance of a Railroad
( Pennsvlvania R.R.); Pacemakers in Packaging-
Men Who Talk to Metal (Rev-nolds Metal Co.);
Behold Virginia: Focal Point (Governor's Office,
Commonwealth of Virginia); Gripstop; The For-
gotten Killer (Gripstop Corp.); The Magic Pin
(United Fund of Philadelphia Area); Artmobilc
(Virginia Museum of Fine Arts); The Day the
F's-h Stopped Biting (Lycoming United Fund.
Williamsport, Penna. ) ; The Membership Card
(United Givers Fund of Richmond, Henrico &
Chesterfield). T\' Commercials: for Luray Cat-
ems (Robt. Kline Agency); Christian Children's
Fund (Cabell Eanes); Virginia Museum of Fine
Arts.
HAYCOX PHOTORAMIC, INC.
1531 Early Street, Norfolk, Va. 23502
Phone: (703) 855-1911
Date of Organization: 1956
George Banks Haycox, President
Robert Fischbeck, Vice-President
Tames E. Ma\s. Director of Scripts
Ernie B. Hamblin. Dir., Motion Picture Die.
Robert W. Davis. Production Manager
Shirley Parks, Editorial Dent.
Charles C. Venable, First Cameraman
lames C. Cando, Sound Engineer
Joseph Mclntire. Motion Picture Processing
Services: Complete motion picture production
ser\'ices; storyboards and script writing, set de-
sign, art and animation, 16mm and 35mm pro-
duction, casting, music selection and sound re-
cording, editorial ser\'ice and special effects.
Slidefilm design and production. Motion pictures
for sales, training, public information, TV, medi-
cal research and instruction. Facilities: Equip-
ped sound stage, 16mm and 35mm cameras, loca-
tion hghting and sound recording equipment,
mobile capabilities. 16mm and 35mm animation
stand and creative art facilities. Editing, sound
recording, music selection, screening and confer-
ence rooms. Specialized equipment for medical
and scientific nhotographv. 16mm b&w reversal
processing. Full color and b&w still facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Fishing Virginia'x Saltaatcr
Kingdom (Virginia Department of Conservation
and Economic Development); Party Fair (Tup-
penv.ire International); Strtictural Dynamics Re-
search: Titan III Launch Vehicles and Payloads:
Landing Loads Track (National Aeronautics and
Space .Administration); Parosteal Osteogenic Sar-
coma of Bone-Treated By Hip Disarticulation
(Thiemeyer. Duncan. Holland and Spears);
Colonial Stores A? Seen Through the Ei/c.« of
the Customer (Mid-.\tlantic Reg-on Coloni.il
Stores, Inc.); The Safety Ambassadors (Wilkins
Chevrolet); Faces of Progress (Chamber of Com-
merce, Norfolk, Virginia); Neptune Highlights.
1966 (Norfolk Professional Sports. Inc.); Slioe-
films: Hardslvp House (Council for Home Own-
ership); T\' SroTs: for .Aineric-an Bakeries Co-
operative; City of Norfolk— Norfolk Tour (At-
lantic National .Adv.); Oil Heal (Major and Bie
\<lvertising).
These Exclusive Review Reports Are
a Copyrighted Business Screen Feoture
MID-ATLANTIC STATES
PENNSYLVANIA
Metropolitan Philadelphia Area
ANIMATION ARTS ASSOCIATES, INC.
1528 Walnut Street, Philadelphia, Pa. 19102
Phone: (215) PE 5-0664
Date of Organization: 1963
Harry E. Ziegler, Jr., President
Alice May Ziegler, Secretary/ Treasurer
Leonard E. Cooper, Vice President
D;ir\vood F. Taylor, Animation Director
.Adelaide ]. Clymcr, Security Officer
Services: Technical and cartoon animation: mo-
tion pictures, stripfilms, slidefilms, stor\boards,
special effects, titles. Facilities: Creative anima-
tion art department with complete Acme and Ox-
berry plotting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Picturks; Minuleman III Mark 12 Re-
entry System; Minuteman 111 Mark 12 Re-entry
System Program Overview (General Electric, Re-
entry Systems Dept.); The Wyeth Story: To"''
Benefits as a Wyeth Salesman (Wveth Labora-
tories); Ionic Conduction in Bi-Molectdar Lipid
Membranes (Eastern Penn. Psychiatric Institute);
DuMont Promotional Film (Emerson Radio
Corp.); Color Tuning Eye (Philco Corp.); En-
zymes in the Food Industry (Rohm & Haas).
Slidefilms: General Description of Electronic
Switching System (Bell Tel. Co. of Penn.);
Densitrol Application (Precision Thermometer &
Instrument Co.). TV Commebchls: Customer
Service (Philadelphia Gas Works-Lewis & Gil-
man): Antennas (Jerrold Electronics— Irving
Gould Agency); Lucite Paint (DuPont-N. W.
Ayer & Son ) .
CALVIN-DE FRENES CORPORATION
1909-19 Buttonwood St., Philadelphia, Pa.
19130
Phone: (215) 563-1686
Telex: CALDEFCORP PHA 83-4316
Date of Org;inization; 1916
Date of Reincorporation: 1963
Stephen A. Ciechon, President
Russell K. Spear. Director of Marketing
Ronald Davis, Office Manager
John Heidenreich, Service Director
Edward B. Maguire, Equipment Sales &
Rental Agent
Henr\- D. McKee, Art & Animation Director
Robert R. Collom, Soimd Director
John Goraj, Plant Manager/ Set Designer
Jack Polito, Special Effects
Jack Mehlbaum, Cameraman
George Dolan, Canirramoii
Paul Scaramucci, Film Editor
Services: Motion picture and slidefilm produc-
tion from script to finished film. Motivation, T\'
and training films for business. ;i.s.sociations and
go\emmcnt agencies. 16/ 35mm ser\-ices and lab-
orator\- facilities for producers, universities and
industrial photographic departments. Facilities:
Three-stor>- building designed exclusively for
motion picture production and ser\ices. 60 x 60
x 20 sound stage. .Art and anim.ition dept.. Ox-
berry animation stand; special effects dept.; com-
plete location equipment for sound or silent
16/ 35mm color and b&\v production; sound stu-
dios with five 35mm magnetic or optical RCA
sound ch.annels, four 16mm magnetic channels,
16mm magnetic or optical RCA sound channels,
4 16nun optical equipment. ■■'<" magnetic orig-
inal recording and transfer channels; five editorial
rooms; music libraries; film storage vault; car-
penter & machine shop.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Someone Voii Cuii Trust—
Someone You Can Be (Smith, Khne tt French
Laboratories); Six protluctions Sursing Aides
Training Series (EEGE .Associates); four pro-
ductions. Advertising and Sales Promotion Course
17lh PRODICTION RF.VIF.W
155
PENNSYLVANIA CITIES:
CALVIN-DEFRENES CORPORATION:
(Small Business Administration); Six produotions,
Dnncp Ctirrinihnn: 200 Years in Medical Educa-
tion: Sign.i of Success (Uni\'orsitv of Pennsyl-
vania: Saturn IV B Space Station (General Elec-
tric Co.): S^.InFFII.^^s: 20 for XIniversity of Penn-
sylvania tlirouph Office of Education. TV Com-
MERCi.\T,s: for Town House pies (Aitken-Kynett)
IVB Banlc. Garden State Raceway (BofinRer Kap-
lan); WIP Radio, Metro Media Station; Hanover
Products (Rinenld-Kalisli).
CORNELL VISUAL AIDS COMPANY
fiSlO Marlv-et St.. Upper Darby, Fa. 19082
Phone: (2I.';).IA8-,5494
Date of Organization: 195S
L. W. Cornell, Creative Director
T. W. Parker. Art Director
R. A. Parker, Sfill Phofograpbi/
R. L. Olmstead, Cinematosraphti
E. E. Bach. Sales
F. M. Mat\'s, Sound Recording
Services: Audio-visual presentations: slides, film-
strips, sound slidefilms, associated promotional
literature, sales and service. FAriLrrres: Script
writing, art. sound recording studio; still photog-
raphy and moHon picture facilities.
RECENT PRODUCTIONS AND_ SPONSORS
Slidefilms: Sales Training Series (Lee Tire &
Rubber Co.); Ultrasonic Welding (Sonobond
Div.-Aeroproipcts Inc.); The Changing Farm
Market (Farm Toumal Magazine); Industrial
Fasteners fBcthlehem Steel Corp.); CATV Mi-
crowave (Jerrold Electronics Corp.).
HENRY GREGG, INC.
413 Upland Road, Havertown, Pa. 19083
Phone: (215) 446-8143
Date of Organization: 19R2
Date of Incorporation: 1967
Henn,' Gregg, President
SER\qCEs; Audiovisual consultant service. Scripts;
production of slide presentations, sound slide-
films, motion pictures: sales meetings, sales train-
ing and emnlovee training programs, sales presen-
tations: sales promotion and public relations pro-
grams. F.^rTLrrrEs: Art, photographic, filmstrip,
motion picture and recording facilities available.
RECENT PRODUCTIONS AND SPONSORS
Slhiefilms: The Magic of Masland Carpets (C.
H. Masland & Sons): Talh Ahout FaM ("Pop"
Rivets/USM Com): Technical Data Center (Cop-
per Development Assn.); Meeting Presentations
^Ridee Home Sales Convention-Ridge Pike Lum-
ber Co.); Thh Business of Conventions (Conti-
nental Can Co.).
RALPH lOPATIN PRODUCTIONS. INC.
1728 Cherrv St., Philadelnhia, Pa. 19103
Phone: (215) LOcust 8-6644
Date of Organization: 19.58
Ralph Lonatin, President
George M. Adams. Vice-President
Michael Levanins, Jr.. Vice-President
Robert A. Wolber, Vice-President, Gen. Mgr.
SEBVirFS: Live photography, recording, anima-
tion, titling, editing, film distribution, filmagranh.
FAcrLriTEs; Air-conditioned studio, offices, edit-
ing room, animation dept.; screening rooms with
16mm interlock; dressing rooms, workshop, cam-
era loading room. 16 & 3.5mm synchronous cam-
eras; Magna-Tech svnc sound equipment; edit-
ing, lighting, dollv. Moviola equipment. Tele-
PrompTer & Oxbcrr>' animation camera with
aerial image.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Captioned Films for the Deaf;
NEA Language; New Science Reading Adventure
(Dept. HEW); Stockholders Report 1966 (Phila-
delphia Electric Co.); Liturgical Conference; And
RALPH LOPATIN PRODUCTIONS:
the World Looks at Us (National Council of
Catholic Men); This One's for Jesus (American
Sunday School Union); Thank You for Dialing;
The Grass is Greener; Mr. Pennypacker and the
Talk-.ng Machine (Bell Tel. Co. of Penna.);
Philadelphia's Food City of Tomorrow (English
& French Food Distribution Center); Wliat Hap-
pens Next? (Smith Kline & French); Early Diag-
nosis and Management of Breast Cancer (Ameri-
can Cancer Society); This Precious Food (Ab-
botts Dairies); Delaware County Story (Dela-
ware C, Penna. Commissioners); Rotomission
(Airborne Tndiistries) ; Garroicay Talks Ahout
Taxes (Internal Revenue Service); Mr. Money
(Monsanto); Cathodic Protection, C Mk 1 Mod
O Sonar System, Loading Mines Aboard Air-
craft; Sailor With a Future (U.S. Navy); Town
With Ttvo Faces (Penna. Dept. Internal Affairs).
TV Commercials: for TV Guide; Bell Tel. Co.
of Penna.; Acme Supermarkets; Fidelity Phila-
delphia Tmst; P.S.F.S. -Philadelphia Savings Fund
Society; Interstate Milk; Franklin Institute; Big
Brothers; Penna. Traffic Safety; Penna Highway
Safet>'; Reading Railroad Penna. Liquor Control
Board; Tri.angle Circulation Co.
MUTSCHMANN FILMS
Box 398, Paoli, Pa. 19301
Studios: 520 Lincoln Highway, Frazer, Penna.
19355. Phones: (215) 647-2260; 647-2261.
Date of Organization: 1964
W. F. Mutschmann, Executive Producer
S. G. Williams, Production Manager
Mrs. H. C. Rubenstone, Office Manager
Services: 8 & I6mm motion pictures, slide films,
color and black and white photography, script
to screen in-house capability, art and design
for animation. FACiLrriES: Eclair, Arri, and Cine
cameras. Sound stage, editing, art studio and lo-
cation lighting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Red Feather (Lancaster Coun-
ty United Fund); Conventional Watch As.^embly;
Electric Watch Assembly (Hamilton Watch Co.);
Beyond Agricola (Foote Mineral Co.); Big Switch
(Dresser Industries).
NFL FILMS, INC.
250 N. 13th St., Philadelphia, Pa. 19107
Phone: (215) LO 3-6413
Date of Organization: 1965
Branch: One Rockefeller Plaza, Suite 791,
New York. N'.Y. 10020 Phone: (212) 765-
2050
Ed Sabol, President
Daniel Endy, Asst. to President
Harry Weltman, Vice-President charge of
Marketing
John J. Hentz, Vice-President charge of
Production
David Marx, Director of Photography
John Mullen, Comptroller
Arthur Spieller, Production Manager
Conley Benfield, Production Supervisor
Steve Sabol, Producer-Director
Chris Shoch, Producer-Director
Robert Ryan, Producer-Director
Stanley Leshner, Film Library Director
Inez Aimee, TV Sales
Services: Official motion picture production unit
for member teams in the National Football
League. FACiLmEs; All necessary equipment and
facilities for production of all phases of NFL
football.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlties: iVFL Game of the Week
(SvTidicated on 106 TV St;rtions-Screen Gems)
Countdown to Kickoff (all filmed segments fo
CBS); Team Highhghts (National Brewing Co.
Falstaff Brewing Co., Hamms Brewing Co.)
Action/ NFL — 25 Week TV Series (American
Express Co.); Key Plays of Pro Football (86
b.anks in U.S. and abroad).
Metropolitan Pittsburgh Area
THE ANIMATORS
1104 Keenan Building, Pittsburgh, Pa. 15222
Phone: (412) 391-2550
Date of Organization: 1959
Robert A. Wolcott. Onnrr/Prod. Manager
Carol M. Heuber, Office Manager
William J. Wolcott. Sales Manager
Leland Ilartman, Chief Animator
Services: Designed and/or animated motion pic-
tures for television and industry, 16/3.5mm, color
& B&W; Sound slidefilm production. FACiLmES:
writing, storyboard, scoring, art and editorial;
Oxberry lR/35mm animation stand; screening
room, art and animation studio, editorial facili-
ties.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictitbes: G.E.S.U.N.D.H.E.I.T. (.Ameri-
can Iron & Steel Institute); Alcoa Full-Service
Team (Fuller & Smith & Ross) ; The Latent Image
(animated sequences— Lando Agency film); Tiri'
plate for the M'dtvest (Mode Art Pictures, ani-
mated titles). Slidefilm: Westinghouse Auto-
matic Synchronizers (Ketchum, Macleod &
Grove) .
Dynamic Films, Inc.
130 Seventh St., Pittsburgh, Pa. 15222
Phone: (412) 471-2780
William Matthews, Manager
(See complete listing under New York City)
The Jam Handy Organization, Inc.
Pittsburgh, Pennsylvania
Phone: (412) ZE 0143
(See complete listing under Detroit area)
WILLIAM W. MATTHEWS & CO., INC.
130 Seventh Street, Pittsburgh, Pa. 15222
Phone; (412) 471-2780
Date of Organization: 1960
Date of Incorporation: 1966
William W. Matthews, President/ Producer
Katharine W. Matthews, Vice-President
William J. Devlin, Vice-President of
Sales/ Producer
Anita W. Rice, Secretary, Treasurer
Lou's Sisk, General Maruiger
B. F. Tones TV. Production Coordinator
Bemadette Onaitis, Resident Artist
Don Lew, Lecturer, Advisor (Alfilms, Inc.)
Services: Industrial motion pictures, shows, film-
strips, slide shows, TV-PR films, wTiting. photog-
raphy, editing and film recording. Also sales
meetings and presentations. FACiLrnEs: Studios, I
portable lighting and camera equipment for 8/16- '
/35mm motion picture production. Still photog-
raphy.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: REZ-5 (PPG Industries);
Two-Wail Turn-a-Round (Dravo Corp.); The
Short Way Home (Montefiore Hospital); Rug-
ged Wrought Iron (A. M. Byers Co.); SLroB J
Presentation: Cn.f/i/cs.s Economy (Mellon Na- 1
tiona! Bank); Filmstrip: Come Catch a Rainbow
(PPG Industries); TV Commercials: for Li-,
brarian Recruitment (L^niversity of Pittsburgh &;
State of Pa); Gas Appliances (Hope Natural
Gas; Agency: Ketchum, McLeod & Grove); Alle-
gheny Center (Ketchum, McLeod & Grove).
The Most Complete Studio Reference
• These pages of detailed producer reference list-
ings comprise the world's most complete buyer re-
ference source to business and television film tape
production facilities in the U. S. and abroad.
156
BUSINESS SCREEN • 1967
MID-ATLANTIC STATES
MODE-ART PICTURES, INC.
1022 Forbes Avenue, Pittsburgh, Pa. 15219
Phone: (412) 391-1846
Date of Organization; 1938
James L. Baker, Chairman of the Board &
Chief Executive Officer
Robert L. Stone, President
Ernest A. Egyed, Secretary-Treasurer
Services; A complete motion picture production
company specializing in communications of sales
promotion, public image, educational and televi-
sion productions. Facilities: Mitchell and Airi-
flex cameras; editorial (1, 2 or 6 head Moviolas)
for 16/35mm picture and track editorial synchro-
nizers with tape heads; foot pedal hot splicers;
screening facilities including sels\Ti sync 16/35mm
picture and track; lighting equipment includes
full arc timgsten complement for studio or loca-
tion shooting; mobile equipment with 3000 amp
generator; recording studio; recording studio
cxjmplete for photography and 8 channel mi.ving.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes: A Great Combination; Ulti-
met in Stainless Steel (U.S. Steel Corp.); World's
Most Modem Plate Mill (Bethlehem Steel Corp.;
Zell Space Cabinets (Zell Mfg. Co.); TL-110
Transloader ( (oy Mfg. Co. ) .
RAY STEWART FILM PRODUCTIONS
132 Oakwood .\venue, Pittsburgh, Pa. 15229
Phone: (412) 931-1030
Date of Organization: 1965
Ray Stewart, Owner-Producer
Seb\ices: Sales promotion, public information and
documentary filnis in 8/ 16/ 35mm. Travel and lo-
cation photography, Filmograph productions and
collateral services, editing and photography. Fa-
[ ciLmES: Cameras, sound recording and editing
equipment; special equipment for Filmograph
and quick-cut animation from opaque materials
or color transparencies; editing and projection
rooms. Camera equipment and photo lab for
still photogniph\ .
RECENT PRODUCTIONS AND SPONSORS
' Motion Pictlbfs: Untitled sales promotion film;
\ Finishes for Aluminum (Alcoa); two untitled
I sales promotion films (Centriblast Div., Joy Mfg.
I Co.): T\' Commercials: for (Planned Parent-
hood Centers and Pennsylvania Heart .\ssn.).
Other Pennsylvania Cities
WALTER G. O'CONNOR COMPANY
100 N. Cameron St., Harrisburg, Pa.
Phone: (717) 234-5925
Date of Organization: 1952
Walter C. O'Connor. President
George A. McNult>', Jr., Vice-President tt
Exec. Producer
James S. Campbell. Director of Script Writing
G. Patrick O'Connor. Asst' Dir. of Script
Writing
Paul Coulter, Art & Anim<ifion Director
Donald B. McElwain, Director of Photography
Frank Taylor, Chief Sound Engineer
i Services: Script to screen production of motion
pictures ,ind slidefilms. including public relations
and public ser\'ice. industrial training and sales,
educational, reports, live action .-ind animated
TV commercials. Also disc recordings, etc. Fa-
ciLmES; 4,600 square feet studio space includ-
ing soimd stage; post-recording, projection, sound
recording and mi.xing rooms; editing; animation
stand; complete ba.sic filming equipment; art de-
partment.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti bes: Combolinc: Tiiprnialir (.AMP,
Inc.); Miracle of Apples (,\.itional .Apple Insti-
I tute) ; Corn-Packed for Power: A Place in His-
WALTER O'CONNOR COMPANY:
tory (York-Shipley Co.); The Bell for Action;
6-60 second TV commercials ( Patriot-News Co. ) ;
Total Rebar Seroice (Brocker Mfg. & Supply
Co.); Mathematics Curriculum File Analysis
(Pennsylvania Dept. Public Instruction); TV
Commercials: for (State Capital Savings & Loan
Assn. and Dauphin Deposit 'Trust Co. Series ofl2
for each).
MASTERCRAFT TELEFILMS
41 East Market, Wilkes Barre, Pa.
Phone: (717) 824-7120
Date of Organization: 1954
Marvin Berg. General Manager
Hal Berg, Production Director
Morey Wint, Director of Photography
Services: 16mm color, b/w motion pictures;
TV commercials, documentaries. Industrial film-
ing for training & sales; sound slidefilm pro-
duction; script wTiting, stor\boards. Facilities:
Production stage with lights, filming capability
for single or double system on stage or loca-
tion; animation stand; b/w processing; art &
animation dep.irtments; sound booth.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tapestries (United Fund);
Sea Mist (Trager Mfg. Co.-Roy Silver Agency);
A Tree of Life (United Hebrew Institute); Amer-
can Beauty Pageant (Promotional films— Pepsi
Cola). Slidefilm: House of Tomorrow (Atlas
Homes).
SOUTHEAST REGION
ALABAMA
SPOTTSWOOD STUDIOS
2520 Old SheU Rd., MobUe, Ala. 36607
Phone: (205) 478-9353
Date of Organization: 1952
Manning Spottswood. Oicncr, Producer
Maribeth Spottswood, Office Manager
John S. Spottswood, Jr., Production
Herb Skelton, Sound
Services: Producers of 16/35mm films, slide
films, filmstrips, television commercials, com-
mercial photography. F.\cilities: Equipped for
all types of sound and silent motion picture and
filmstrip productions; location photography.
Equipment includes Arrifle.v. Bach-Auricon
cameras.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: Cal-Tech (Calhoun Jr. Col-
lege); As the Grass (The Phoenix Co.); Alabama
Aviation (Ala. Institute of Aviation Tech.).
Slidefilms; Fornct Me Sot (The Methodist
Church); Of Such Is the Kingdom (Methodist
Childrens' Village).
FLORIDA
Metropolitan Miami Area
COPRi INTERNATIONAL FILMS, INC.
983 S.W. 1st St., Miami. Florida 33130
Phone: (305) 377-2081
Date of Organization; 1955
Eugene A. Prinz, President
Mark Harris. Chief Director
Jose D. de Villega.s, Attimation Director
Reuben Guberman, Chief Writer
Sarino R. Costanzo, Secretary
Mann% San Fernando, Production Marxagcr
Reinaldo Puig, Office Manager
Julio L. Roldan, Prod. Coordinator
Services: Theatrical features; English dubbing;
animation, T\' conunercials, industrials. Facili-
ties; Sound 16/35mm; language dubbing; art
staff; Oxberry animation stand; recording & mix-
COPRI INTERNATIONAL FILMS:
ing stages; staff writers; directors; cameramen,
etc.
RECENT PRODUCTIONS AND SPONSORS
.Motion PitmHES: The Black Chritt (Copri In-
ternational); Destination Miami (C. B. K. Film
Enterprises); Authentic Revolution; The Lucky
Arrow; Guerrilla Training (U. S. Information
Agenc\') ; The Lions Are Loose; S'onnandie Nie-
men; three Treasurers; The Way of Youth (Seven
Arts Associated Corp.); Downfall (Greek M. P.);
The Hidden Vault; Red Orchid; Forgers of Lon-
don; The Yellow Snake; The Black Widow;
Mysterious Magician; Room 13 (Roberts &
Barry): Air Commandos' 1350 M. P. Squadron
Documentar\'; Land Suroicai-Educational-
U.S.A.F.). "TV Series: Prince Planet (American
Intl. Pictures); The Amazing Three (W.P.I.X.).
REELA FILMS, INC.
(Division of Womefco Enterprises Inc.)
65 N.W. Third Street, Miami, Fla. 33128
Phone: (305) 377-2611
Date of Incorporation: 1951
Stanlev L. Stem, President
F. F. (Ted) Sack, VP/ General Manager
Al Dempsey, Production Manager
Trevette Wilson, Laboratory Manager
Joe Romano, Business Manager
Ed Thompson, S(i// Drp^ Manager
Merrill Vann, Photo Offset Manager
David Edwards, Expediter
Services: Laboratory': proces.sing of 35mm color
& b/w positive/ negative, sound tracks, hi-con-
trast; 16mm color & b/w positive/ negative, and
reversal positive/ negative equipment is hi-speed
spray, color re\ersal equipment is hi-speed with
Ekta'ehrome Commercial Orginial (ECO-2/T255)
and ME 4 (ER) capabilities. Printing: double
8/16/35mm blow-up and 35/16 reduction,
scene-to-scene color correction on B&H Model C
plus full line of contra-st printing on B&H and
DuPugh equipment. Ultrasonic cleaning; 16/
35mm print-thni or yellow-lettered edge number-
ing. Sound: studio & location recording (Nagra,
Ampex, Magna S\tic, s>'nc or wild: 16/35mm
multi-channel mixing; 16/ 35mm RCA optical
transfers, 16/ 35mm interlock projection for
screening or post recording; music and sound
effects selection. Editorial: complete editorial
services including 16/ 3.5mm editing equipmen'..
Animation art, preparation and photography.
Kinescope transfers of \ideo tape recordings;
film vaulting and librarv print senice. Complete
variet>' Eastman Kodak professional film pro-
ducts. Contrast production crews and personnel
and special requests. FACiLrriES: 40' x 45' sound
stage complete with lighting control boards, dark
room & dressing rooms. 2 fully equipped record-
ing studios complete with dubbing, narration
and projection facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires: CBS. Arthur C^dfrey-Miracle
of Broadcasting (Lee Mendelson Productions);
Marco Island TV Spots (Deltona Corp.): Orhn
Exterminator (Tclekon Productions); .Kcrial Pho-
tography Opener (Peekskill Enterprises); Jackie
Cle.-uion Show; CMhricl Heater on Medicart
fDept HEW.)
iqP this s>'mbol over a producer's
listing in these page.s refers to di-splay adver-
tisement in this I"th Protluction Re\ic\v issue.
These Exclusive Review Reporli Are
a Copyrighted Business Screen Feature
17lh PRODUCTION REVIEW
157
SOUTHEAST REGION:
Metropolitan Miami Area:
SOUNDAC COLOR PRODUCTIONS, INC.
2201 S.VV. 59th Terrace, P.O. Box 2167,
Holly^vood, Fla. 33022
Phone: (305) 945-0562
Date of Organization: 1952
Robert D. Buchanan, Exec. Vice-President-
Gen. Mgr.
Richard H. Ullman, President
Clarence M. Schleh, Jr. Vice-President, Dir.
Production
Robert Biddlecom, Technical Director
Services: Motion pictures for TV, sales training,
education, public relations; specializing in anima-
tion and animated syndicated services for TV.
Advertising consultation and creation of point-of-
material. Special experience in Spanish language
production for theater and TV advertising. Fa-
cilities; Complete production equipment for
16mm color; Oxbern,' animation stand; Maurer,
Arriflex cameras; lighting and sound equipment
for studio and location production.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: Red Stripe Beer (McMillan
Adv.); Libby's Fruit Nectars; Sldppy's Peanut
Butter (Lennen & Newell); Charleston Chew
(Arnold & Co.); Cafe Rico {]. Walter Thomp-
son ) ; South Pacific Restaurants ( Creative Con-
sultants).
TEL-AIR INTERESTS, INC.
P.O. Box 267 Gratigny Branch, Miami, Florida
33168
Phone: (305) 681-6362
Date of Organization; 1960
Grant H. Gravitt, President
Charles Allen, Vice President
M. L. Gravitt, Secretary-Treasurer
Services: Motion picture production, cinematog-
raphy, editing, sound recording, script writing,
record pressing, high speed audio tape duplicat-
ing, distribution. Facilities: 16/35mm motion
picture equipment; Vi inch and 16mm record-
ing with electrical interlock Ampex, and Magna-
sync; studio; narration booth; editing room; music
and sound effects.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Greyhound Derby (26 epi-
sodes-Creative Marketing, Inc.); 1966 Miss
U. S. A. Pageant; 1966 Miss Universe Pageant
(Miss Universe, Inc.); Where the Champion.1
Race (Gulf stream Park); First at the Finish
( Hialeah Racing Course ) ; Fasten Your Seat BeUs;
Orange Bowl Jamboree (Florida Dev. Comm.).
Inside Racing (12 week T\' series-TEL-AIR In-
terests, Inc.); That Plantation Pride (Plantation
Chamber of Commerce). T\' Commercials: for
Flagler Kennel Club (Advertising Associates);
Exotic Gardens (Saunders, Bell); Diet Rite Cola
(D'Arcy).
Van Praag Productions, Inc.
Studio City, 1954 N.E. 151st St., North
Miami, Florida 33162
Phone; (305) 949-4557
]. Reagan, Manager
(For complete listing see New York City)
VPI of Florida
925 N. Lake Drive, Hollywood, Florida
Phone: (305) 927-3369
(See complete listing under New York City)
•ic For year-around reference to specializing pro-
ducers of business film/ tape media, use these
detailed listings in the 17th Annual Production
Review with their complete references.
Fort Lauderdale Area
Filmex South, Incorporated
2801 East Oakland Park Boulevard,
Lauderdale, Florida
Phones: (305) 564-7671
Jack Drury, Executive in Charge
(See complete listing under New York
Fort
City)
FLETCHER SMITH STUDIOS, INC.
259 S.VV. 21st Terrace, Ft. Lauderdale, Florida
Phone: (305) 581-7300
Date of Organization: 1932 (New York City)
Date of Incorporation: 1944 (New York State)
Fletcher Smith, President
Janet Smith, Vice-President
Marie A. Dehn, Secretary, Treasurer
Services; Production of motion pictures for in-
dustry and television, sound recording for motion
pictures, records, radio. Scripts for TV and radio
commercials, specializing in comedy. Facilities:
Sound studio; editing and projection; 16mm and
35mm equipment; music library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Fun and Games and West-
inghouse Future Forum (Westinghouse); Sal-
vation Armv Fund Raising Campaign. Slidefilm;
The Space Age (Westinghouse); TV Films:
Conni Gordon Show (Gonni Gordon Pub. Co.).
TOUCHSTONE PRODUCTIONS
834 S.W. 11th St., Ft. Lauderdale, Fla
Phone: (305) 523-9648
Date of Organization: 1964
R. G. Touchstone, Producer-Writer
Jo Ann Goss, Secretary
Ken Twaddell, Still Picture Production
Robert Goss, Director of Photography
Services; 16/ 35mm motion pictures, TV docu-
mentaries and commercials, slidefilms. Facili-
ties: Film editing department; portable camera
and sound for location work.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; New Horizons (Common-
wealth of Kentuckv); Kids and Dogs (National
Dog Derby); That Florida Flair (A.O.P.A./The
Diplomat Hotel); havelogs, short subjects for
Florida Development Commission. TV CoM-
MERCLVLs: for Castro Convertibles, Crosse
Pointe Furniture, Hale Piano and Organ Com-
pany, Thorn McAnn-Shoeboat, Gateway Rambler.
Other Florida Cities
THE BARTON FILM COMPANY
4853 Waller St., Jackson\ ille, Florida 32205
Phone: (904) 389-4541
Date of Organization: 1953
Reorganized: 1965
Donald E. Barton, President
Lee O. Larew, A.'isoe. Producer
Georg C. Brolin, Photography
Neil Mengel, Sound
Ralph Haeg, Editing
Rebecca Hysler, Administrative Asst.
Services; 16/35mm motion pictures for industry,
industry pubUc relations, promotion, sales train-
ing, product information, motivation, employee
indoctrination; TV commercials and productions.
Complete creative, writing and production staff
producer services. FACiLrriEs: 40' x 60' air-con
ditioned sound stage with heavy-duty lighting:
16mm and 35mm sound and silent photographic
equipment; hydro-dolly; interlock projection;
complete editing facilities; separate narration re
cording studio; music and sound effects library
animation and title stand, hot press titles; sound
mixing; talent file.
BARTON FILM COMPANY:
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Suwannee Sojourn (Stephen
Foster Memorial Comm.); Decompression Sick-
ness in Flight (U. S. Air Force); Moore Modem
Methods (Moore Dry Kiln Co.); Gator Bowl
Highlights; Texas AhM vs Georgia Tech (Gator ,
Bowl Assn.). TV Commercials: for Winn-Dixie ;
Stores (William Cook & Associates); Sunbeam
Rolls (Quality Bakers of America); State of
Florida ( Florida Development Comm.) .
CLOSE PRODUCTIONS
163 San Carlos Boulevard, Ft. Myers Beach,
Florida 33931
Phone: MOhawk 4-6166
Date of Organization: 1965
Branch Office: 114 N. Wayne Ave., Wayne,
Pa. 19807. David J. Flood, Creative Vice-
President
E. Burt Close, Owner
Services: Production of custom-made sound fihn-
strips, color slides. Readymade filmstrips on sales
training, service station management and safety,
sales incentive contests, sales training programs
and meeting display devices. Facilities: Photo-
graphic studio for production of filmstrips and
shde presentations.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms; Spectral Color Range (National
Lead); The Future is Yours . . . As a Salesman
(Quality Bakers of America); Safety is Your
Job (Penna. R. R); 9000 Series Announcement
Film (UNIVAC); The Two Faces of Tape; Only
Money; How to Stack the Odds in Your Favor
(Permacel Div., Johnson & Johnson); Steady Diet
(DuPont).
GOODWAY PRINTING COMPANY
102 Lakeview Bldg., North Palm Beach, Fla.
33403
Phone: (305) 848-8260
Date of Organization; 1929
Beryl J. Wolk, President
Donald L. Wolk, Exec. Vice President
Stuart B. Mclver, Manager, Writer-Director
David R. Englund, Director of Photography
Richard B. Logan, Editorial Director
John J. Boyle, Corporate Art Director
Services: Production of 16mm industrial, busi- ^
ness, sales promotion, training, public relations ,
and technical motion pictures from research and
script development through release prmting.
Facilities: Studio, editorial and office facilities; .
Arriflex, Bell & Howell cameras; Moviola; Mag- j
nasync sound recording equipment; Ughting
equipment; equipment for underwater photog-
raphy.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Million Acre Playground
(Central & So. Florida Flood Control District!,
The National Dividend (Perry Pubhcationsi
Eagle in the Everglades; ;TF17A-20 Maintaw-
ability (Pratt & Whitney Aircraft); Automated
Beam Stop (Molecular Research, Inc.).
HACK SWAIN PRODUCTIONS, INC.
1685 Fortuna St., P.O. Box 5396,
Sarasota, Florida 33579
Phone: (813) 955-1706
Date of Organization; 1960
Hack Swain, President
Tony Swain, Vice-President
Mike Swain, Vice-President
Marie Swain, Secretary-Treastirer
Services: Production of 16mm industrial, edu-
cational, documentar.' and training films; TV
spots; 35mm spots, slidefilms, stripfilms. Facili-
ties; Editing faciUties for 16/ 35mm including 1
sound, interlock projection and sound equip-
158
BUSINESS SCREEN • 1967
J
HACK SWAIN PRODUCTIONS:
ment; Vi" Nagra tape sync system & 16mm Amega
recording equipment; Bell & Howell sound pro-
jectors. Available camera equipment: Cine
Special, Auricon, Arriflex, Bell & Howell lighting.
KECENT PRODUCTIONS AND SPONSORS
Motion Pictihes: Quality 5 (C\press Gardens,
Marineland, Busch Gardens, Weeli Wachee, Sil-
ver Springs); Sports Fishing at Marco Island;
Marco, Your Island in the Sun (Marco Island
Development Co.); Friend or Foe; Deer Santa
(Silver Springs). Sudefilms: Opportunities I7n-
limited (Lehigh Acres Development Co.); Big
Change in Florida (St. Petersburg Times). TV
Commercials: Weeld Wachee; Marco Island
(Patrick Duffy Agency); C & P Telephone Co.
of W. Va. (Fahlgren & Associates).
PUERTO RICO
DELTA FILMS INTERNATIONAL, INC.
152 Tetuan St., San Juan, P.R.
Phone: 725-7920
Date of Organization: 1956
Branch Offices: New York: 15 West 46th St.,
New York, 10036. Phone: (212) 582-5711,
Klaus \\emer. Manager. Dominican Repub-
lic: Producciones Dominicanas C. por. A.,
Calle Mercedes 17, Santo Domingo. Rosendo
Sepulveda, Manager
Akos Litsek. President
Horacio Sidnev'. Creative Director & Sales
Mary Multhof, Treasurer
Atilla Futo, Director of Photography
Services: Creation and production of TV and
theater commercials in color and b&w. Creation
and production of documentary films, specializ-
ing in educational or technical subjects. Produc-
tion of t\so weekh- newsreels for Puerto Rico
and the Dominican Republic, used simultaneous-
ly as media for insertion of color commercials.
Facilities: Complete facilities for production,
both video and audio, with the exception of labo-
ratory facilities. .Ml laboratory work and opticals
processed in New York Cit>-.
RECENT PRODUCTIONS AND SPONSORS
T\' CoM.\iEBCL\i.s: for Eastern .\ir Lines; Puerto
Rico Telephone Co. (Badillo, Inc.); Singer Sew-
ing M.ichine; National City Bank (J. Walter
Thompson); Chase National Bank; Ma.\well Cof-
fee: Don Q Rum (Young & Rubicam); Jade East
(Swank-Shaller-Rubin); Correctol (Pharmaco—
N H & S); Dubonnet Wines (Schenley-Bhss/
Grunewald); Camel Cigarettes (William EsU);
Ajiix (Norman. Craig & Kummel); Max Factor
Lipsticks (McCann-Erickson; Mazola Com Oil;
Libby's Ketchup; Vel Detergent (Colgate-Len-
nen_& Newell); Friendship Cottage Cheese (Bor-
den's—Chalek & Dreyer); Instant Fudge (General
Foods-Bliss/Gninewald); Mirinda Soft Dtink
(Pepsi-Cola Int'l.).
VIGUIE FILM PRODUCTIONS, INC.
Lamar Comer to Salaman, Hato Rev, P.R.
Phones: 766-0235; 766-0236
Date of Organization : 1950
Juan E. Viguie. Jr., President
Manuel R. Navas, Vice-President
Salvador Tio, Vice-President
Liana Rosa Toledo, Adminvrtrator
Services: 16 and 35mm b&w and color com-
mercial spots; docimientary films for government
and private organizations; TV and theater news-
reels; editing; single and double-system pho-
tography; animated commercials. FAriLrriES:
Two sound studios (SC x 50' and 34' x 20');
aitting rooms; 35mm and 1 6mm b&\v labora-
for>-; kinescope facilities; proce,s.sing. printing;
music l.ibrars-.
RECENT PRODUCTIONS AND SPONSORS
Motion- PurrtnEs: Our Daily Water (P. R.
Aqueduct Authority); Special Christmas Docu-
VIGUIE FILM PRODUCTIONS:
mentary for Vietnam (Viguie Film Prods.). TV
CoM.MEBCHLs: for Lux Soap (National Export);
Captain Action & Motorific Boats— Ideal Toys
(Grey Advtg.); Leche Fresca (West Indies
Advtg); ScUitz/ Amstel Beer (Lennen & Newell
of P. R); Kellogg's (J. Walter Thompson);
Credito & Ahorro Ponceno Bank (color anima-
tion); El Mago rice (Lennen & Newell); Dodge
1967 (Siboney Advtg.); Pertussin Cough Syrup
(Norman, Craig & Kummel of P. R. Inc.);
Palmolive-Colgate Palmohve (Norman Craig &
Kummel of P. R. ) .
GEORGIA
Metropolitan Atlanta Area
COLONIAL FILMS, INC.
71 Walton Street, N.W., Atlanta, Ga. 30303
Phone: (404) 525-5377
Date of Organization : 1947
Date of Incorporation: 1961
Taylor E. Ho\Ties, Sr., President
Clarence B. Glover, Industrial Sales
Ta\lor E. Hontics, Jr., Industrial Sales
John E. Sajem, Director of Art & Prod.
^Iargaret A. Sullivan, Editor, Writer
Services: Creators and producers of 35mm color
slidefilms and slides and overhead transparencies
for pubUc relations, sales, training, education and
sales meetings. .Art, photography, editorial, writ-
ing and research services. Recording services
available. -Animation and production quantity
prints. Facilities: 6,000 sq. ft. housing equip-
ment, business offices, etc.; photographic and
animation equipment. .Audio equipment avail-
able; Neumann condenser microphones; Altec
console with amplifiers; .\mpex Vt" multi-chan-
nel magnetic recorders; Faircnild recording lathe
with Grampian inverse feed-back cutter.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Let's Look at the Learner; Looking
at Vistial Aids; Looking at Teaching (Colonial
Films); The Labor Calculator (Norris & Co.).
Transparencies: Mathcmatics-Ocerhead Trans-
parencies; Using the Library (Colonial Films).
Dynamic Films, Inc.
133 Carnegie Way, N.W., Atlanta, Ga. 30301
Phone: (404) 524-7211
Don OHeillv-, Manager
(See complete listing under New York City)
PROVENCE PRODUCTIONS, INC.
477 Armour Circle NE, Atlanta, Georgia 30324
Phone: (404) 873-296S
Date of Organization : 1965
Gerald M. Crowder, President
Jerry Brown, Vice-President. Producer
Harriet Laurence, Secretary
Bill Lieder, Director, Producer
George Watkins, Production Manager
Jern.' Harkness, Editor
Bill Brady. Sound Engineer
Dick Henderson, Ccncral Sales
Services: Motion pictures. TV films and com-
mercials, productions in 16/35mm. FACiLrriEs:
Creative department, air conditioned sound stage,
insert .stage, make-up and dressing rooms, 16/
3.5mm editing rooms; 16' 35 sound, studio or lo-
cation sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibes: Fabulous Playground (Lake
Spivcy Park); Taken for Crantcd (Southern Bell
Tcl. -Tucker WavTie); Miracle on the Mountains
(Berry College); Moon Riccr (Southern Cross
Sleep Products— Coinmark); Discotheque (Na-
tional NuGr.ipc— Chuck Shields).
SOUTHEAST REGION
VPI of Atlanta, Inc.
1140 Peachtrce St., Atlanta, Georgia
Phone: (404) 873-2848
(See complete hsting under New York City)
FRANK WILLARD PRODUCTIONS
1842 Briarwood Rd., N.E., Atlanta, Ga. 30329
Phone: (404) 634-2433
Date of Organization: 1952
Frank H. Willard, Jr., Writer Director
Judge E. Jackson, Field Production Marmger
Shirley Bigger, Production Manager
Sam Cravitz, Sound Engineer
Lamar Tutwilar, Editor
Services: 16/ 35mm motion pictures and sound
shdefilms for business, public relations, education.
Complete production and scripting services. Fa-
cn,mEs: Film studio building, air-conditioned
sound stage and editorial facihties, three 16/
35mm editing rooms; animation, sound control
and machinery rooms; screening room equipped
for interlocks and print showing; recording
equipment on 16mm edge track includes recorder,
three-channel dubbers; .Ampex Vi" tape and tum-
tables; U-channel audio inputs; 16mm projector
sels\Ti interlocked with dubbers for mixing and
trail screening; 2 music libraries on disc and tape;
silent and studio cameras; camera dolly, Mole-
Richardson microphone boom, complete studio
lighting and grip accessories in sound stage; lo-
cation trailer; underwater blimps for 2 16mm
cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires: Una Industria Para San
.A/t'gur/-Latin .America (Conway Research);
Paper Forest (Southern Pulpwood .Assn.): 1966
Georgia Tech Hi-Lites (Georgia Tech); Blizzard
Girl (Coca-Cola Co.): RC Cola Contest (Royal
Crown Cola Co.). Filmstrip: The Girl from
Coca-Cola (Coca-Cola Co.). TV Commercials:
for Pomona Products Co.: Dynamic Carpet Cle.-m-
er Co.: Coloni.il Stores: Dvnamic Tile Cleaner
Co.; .Atlanta S\Tnphon\-; Piedmont Airlines-Liller
Neal Battle & Lindsey.
KENTUCKY
VOGUE FILM PRODUCTIONS, INC.
P.O. Box 20126, 9701 Taylorsville Rd.,
Louisville, Ky. 40220
Phone: (502)267-7436
Date of Organization: 1950
Edw. .A "Jack" Price, President
William Dejamette, Director. Production
Elise Mever, Creative Director
George Weinmann, Director of Photography
Robert King, Production Asti.<ttant
Services: Complete creative and production fa-
cilities for 16/ 35mm motion pictures and slide-
films for sales, training, public relations, business,
education and TA'. Creating and staging shows
for sales meeting and conventions. FACiLrrirs:
16/35mm production equipment, including sound
studio, set-building facilities; complete locatioii
equipment in a mobile imit.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibes: Renault Slum boat (Ren.uilt,
Inc.): Self-Levelling & Washability; What a
Woman Wants; Adjusta-Clidr Shelves & Whceb;
Superthrust (General Electric Co.). SLinFFiLMS:
The Many Sides of Charlie Wade (E.I. Du Pont
de Nemoursh Electronic Cooking with the GE
Versatronic Range; The Top Storu; Green Dot
Dependability: Let George Do It; The 2.5f/i llmir
(Gener.ll Electric Co.). T\' Commfbciai-s: Citi-
zens Fidelity Bank (Zimmer-McClaskey-Lewis).
Live Shows: for Renault; General Electric Co.;
Brown-Forman Distillers Corp.
17lh PRODUCTION REVIEW
159
SOUTHEAST REGION:
LOUISIANA
AVALON DAGGETT PRODUCTIONS
P.O. Box 14656, 539 Park Boulevard,
Baton Bouge, La. 70808
Phone: (504) DI 2-7974
Date of Organization: 1950
Avalon Daggett, Owner, Writer & Director
Jesse Davis, Editor
Mrs. Elaine Miller, Office Manager
Services: Motion pictures for public relations,
sales, training, education and TV. Fach-ittes:
Mitchell, Cine-Special and Bolex cameras; light-
ing and sound equipment for studio and location;
editing room; all production facilities available.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Signs, Signals & Safety
(Louisiana Dept. of Highways); Others in pro-
duction for the Louisiana Dept. of Highways;
Mississippi Dept. of Highways, Louisiana Dept.
of Education, Marcantel Co.
BROOKS READ & ASSOCIATES, INC.
251 Florida Street, (P.O. Box 2345) Baton
Rouge, Louisiana 70821
Phone: (504) 343-1715
Date of Organization: 1965
Brooks Read, President
Maureen H. Read, Vice-President
Glenn Ducote, Secretary-Treasurer
Gus Cranow, Art Director
Millard F. Cranch, Fi7m Director
Services: Motion pictures, television commercials,
news filming, audio recording and duplication,
film library. Facilities: Small motion picture
studio; audio studio. Auricon, Bolex and Bell &
Howell cameras. Ampex and Magnecorder audio
equipment; art.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictltkes: The City That Cares (United
Givers Fund of Greater B.R.); Higher Education
(Pubhc Affairs Research Council); Cajun Coun-
try ( Breaux Bridge Fine Foods Co. ) ; La. Nation-
al Guard (.Assn. of La. Electric Coops.); La.
Radiant (Ed Reed Organization); Publicity (Sig-
ma Productions/ Otto Preminger); 1966 Year-
End Report (U.S. Sen. Russell Long); Lake D'-
Arbonne (D'Arbonne Lake Commission); State
Fair .■\udiovisual Exhibit (La. Dept. Education).
Slidefilm: Farm Bureau (La. Farm Bureau Fed-
eration), TV C0MMERCIA1.S: for Dixie Electric;
Assn. of La. Electric Coops.; John Covington
(Agency— Self); Hall for Congress (Advertising
Promotion Assn.); Guidry for Congress; Gravel
for U.S. Senate (Ed Reed Organization); La.
AFL-CIO; WWL-TV; KNOE-TV; D. W. Parker.
Real Facts for Sponsors
— evidence of suppliers' good faith
■jV The detailed hstings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight /sound
media with solid evidence regarding an\
prospective supplier. Listing data request's
emphasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each company in these pages.
NORTH CAROLINA
WALTER J. KLEIN COMPANY, LTD.
1214 Elizabeth Ave., Charlotte, N.C. 28204
Phone: (704) 377-1646
Date of Organization: 1948
Walter ). Klein, President
Elizabeth G. Klein, Vice-President
Richard Klein, Account Manager
Diane Bowden, Distribution Director
M. B. Brosius, Admitustration Supervisor
John Chfford, Technical Director
Services: Production, distribution, updating of
35/ 16/ 8mm motion pictures in following cate-
gories: television, pubhc service, sports, travel,
sales training, pubUc relations, industrial and
technical. FACH-mES; Own building with sound
stage, art studio, film screening room, sound re-
cording room, film vault, editing room, darkroom,
distribution rooms, and general offices. Ampex,
Magnecord, Stellavox, and Rangertone sync re-
corders, music library, heavy lighting. Writers,
editors, photographers, recording technicians.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ninety Hours to Nairobi
(Black & Decker Mfg. Co.); Community Action
for Beauty (Chevron Chemical Co. -Ortho Div.);
My Dog the Teacher (Allen Products Co. -U.S.
Humane Society); Your Move (P. A. Sturtevant
Co. ) ; The Toughest Test of All ( AP Parts Corp. ) ;
.An American in the Ethiopian Highland Rally
(Carreras Overseas, Ltd.); Americas Cliampion
Cook (Shelco, Inc.); She Planteth a Vineyard
(Agrico Chemical Co.) Gardens of America (Vel-
sicol Chemical Corp.); My Last Race (Coca-Cola
Co.).
TENNESSEE
CONTINENTAL FILM PRODUCTIONS CORP.
2320 Rossville Blvd., Chattanooga, Tenn.
Phone: (615) 267-4302
Date of Incorporation: 1953
James E. Webster, Pres. & Exec. Producer
Betty T. Webster, Vice Pres. & Treasurer
Thomas Crutchfield, Secretary
Erven Jourdan, Director of Production
Services: 16mm and 35mm color and b&w live
and animated motion pictures; sound slidefilms;
industrial sales, sales and personnel training,
documentary, pubhc relations, medical, educa-
tional and TV films. Complete commercial still
photography dept., including color negative and
type C" print processing equipment. Facilities:
Production facilities, including 16mm and 35mni
cameras, sound stage and recording rooms, mo-
bile location miit, synchronous recorders, single
system cameras, FilmRama lenses; lighting equip-
ment; complete art and animation department
Permanent creative staff — writers, directors and
musical director. Company plane for conferences,
aerial and location photograph)'.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The VP Boiler (Combustion
Engineering, Inc.); The Hand That Feeds You
(Morrison Cafeterias Consolidated, Inc.); Poit;-
er Building Blocks (U. S. Air Force); The Story
of Adfusla-Form (Duplex Div. of Temco); Films
for Cessna Aircraft Co., Eviiuaide Motors, King
Seeley (Thermos Div.); Jos Schlitz Brewing
Co.; Yucatan Holiday (Winchester- Western).
Slidefilms: You're in the Floor Show (Morri-
son Cafeterias Consohdated, Inc.); Our Gal Sal
(Coca-Cola Co.); Best Mobile Homes (Best Mo-
bile Home Sales, Inc.); The Dorsey Story (Dor-
sey Trailers). TV Commercl^ls: for Southern
Cross Industries, Inc. (Coinmark Agency); Crown
Ford (Andrews Advtg. Agency).
^^ this symbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
AMERICAN DIVERSIFIED SERVICES
Box 975, Kingsport, Tennessee
Phone: (615) 239-9301
Date of Organization: 1960
John Dallas, Sales Manager
Ronald Edwards. Creative Director
Linda Cash, Office Manager
Tom MacNeer, Director, Photography
Services: Motion pictures and filmstrips for in-
dustry, business, education, tv, etc. Distributor of
films to tv and non-theatrical sources. Facili-
ties: For live action and animation photography,
sound recording, editing, dubbing, film inspec-
tion and distribution.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Years Ahead (Eastern
Kentucky University); The Golden Age (Rev-
nolds Plastics); 217 Southeast Proprietary).
Slidefilms: Aeons of Brick (General Shale Prod-
ucts); The Second Market (WLEX-TV).
REEDER PRODUCTIONS, INC.
James Agee Memorial Studio, Tobler Lane,
Knoxville, Tenn. 37919
Phone: (615)588-8181
Date of Organization: 1964
Branch Office: 417 Garfield Ave., Glendale, .
CaUf. 91204. Phone: (213) 246-4265.
Thomas W. Taylor, in charge
W. Fleming Reeder, President
Thomas W. Taylor, Sales Manager
Services: 16mm and 35mm color and b&w mo-
tion pictures for industry, television and educa-
tion. Slidefilms and other presentations. All serv-
ices from original script to release print. Facili-
TTEs: Offices in new, city-owned studio, lOO'xSO'
x28'. Carpenter shop; make-up rooms, storage and
editing rooms; studio and location equipment
Lights, camera, sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Highland Sounds; Untitled
film (Marvville College); More Than a Push-
button (Institute of Electronics); Area Survetf
(Aluminum Co. of America-Tenn. Div.). TV
Commercials: Conwood Corp. (Show Biz, Inc.). .
Metropolitan Memphis Area
CADWELL PRODUCTIONS, INC.
402 S. Second St., Memphis, Tenn. 38103
Phone: (901) 526-1453
Date of Organization: 1966
Date of Incorporation: 1967
Charles E. CadweU, President, Director
Photography
Linda B. Cadwell, Secretary/ Treasurer
David Beardsley, Sales/ Production Manager
D. Lancaster, Photographer
D. C. Hoffman, Administrative Director
E. M. Russell, Artist
Ser\ices: Photography, fihn productions for TV
& industry on location or studio. .\rt, storyboard,
scripts, film production, narration and sound re-
cording; editing and laboratory services; free-
lance photo-journalist for TV news assignments.
Facilities: 5,000 sq. ft. studio & offices; 8/16/-
3.5mm motion picture equipment; 35 mm 2y4x3y4,
4x5, 3x7 and 8x10 still equipment. Single, double
svstem sound recording. Arriflex, Auricon, Bolex,
Bell & Howell cameras. Distributorship and sale
(if 8mm Port-.\-Matic rear screen projectors.
Closed-circuit TV; videotape.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Federal Compress (Federal
Comp. & Warehouse Co.); Blueprint for Progress
(Pilot Projects Ltd.); Operation Head Start
(WOP Comm. & Memphis Bd. of Education);
Industrial Blowpipe (Industrial Blowpipe Co.)
Condifioning the Athlete (Messick High School
Memphis Technical High School (Tech Hi
School). SLroEFiLMS: First National Bank (Simon
& Gwvnne Adv.); Systems Management (Walker
& .Associates); Gem, Inc. (John Mabno); Sher-
win Wilhams Paint Co. (local company). TV
160
BUSINESS SCREEN • 1967,
CADWELL PRODUCTIONS:
Commercials: for Naliimal Bank of Commerce,
: Four Fl;unes, Flame Room; Belle-Shanneer;
I Levy's ( |ay Scott & Assoc.); Memphis Light, Gas
& Water Div.; Eastgate I31dg. (Creenshaw &
Rush); Medicentcrs; Lake Anowhcad; Kar Wash
(Walker & Assoc); Sealy Fashioniters; Carrier
Air Conditioner (Merrill Kremer); King Cotton
Meat Products (Rosengarten & Steinke); Reelfoot
1 Packing Co. ( Noble-Dur>' ) ; etc.
FOTOVOX, INC.
752 South Somer\iUe, Memphis, Tenn- 38104
(Mailing Address: Box 43S6)
Phone: (901) 526-1239
Date of Organization : 1951; Inc. 19.55
Elston Leonard, Jr., President
F. M. Leonard, Secretary-Treasurer
Services: Research; script; production of mo-
tion pictures, slidefilms; special presentations for
business, industr>'. Tele\ision commercials and
series productions. Studio or location. Anima-
tion, live-action, documentary. Custom recording
and tape duplicating. F.tciLrriEs: 45 x 65 sound
stage and 20 x 30 insert stage; theatre with pro-
jection room equipped for interlock screening;
standing sets and scene dock; prop room; con-
struction shops; talent file, art and animation
department; Hot press titling equipment; four
! editing rooms. Moviola equipped; seven magnetic
channels and mixer. Stancil-Hoffman recorder
and dummies; 30/50 and audible tone generator
'for shdefilm tracks. Magnecord tape duplicator
portable sntic recorder; nmiter amplifier, equal-
izers; sound effects library and 4 music libraries;
I Mitchell, .Auricon and Cine Special camera equip-
imeiit; electronic control slidefilm animation cam-
lera: hydraulic Crab dolK ; Telefunken and E\'
microphones; Mole-Richardson mike boom and
'perambulator; M-R and Mc- .Mister lighting equip-
|ment; grip equipment and sun reflectors; small
ibackcround proiectinn screen, still equipment;
J35mm, 2Vi. 4x5, 5x7, and 8x10. ColorTran,
iQuartz, and Lowell Light location lighting equip-
ment
RECENT PRODUCTIONS AND SPONSORS
IMoTioN PiCTLRts; Cunxinumnn i:nd Rrligion;
iCommtmist Morals; The Truth About Commu-
inivm (The National Education Program); Petti-
\bone Master 5 Forester (Pettibone Nfullijdn Cor-
Doration); A Conversation with Ian Smith fCiti-
Fonim); Suprrhird Toys (Tennessee In-
ries); Tuin Drive in Presentatior) (Malco
! : aters).
INDIANA
RICHARD GAIBREATH, INCORPORATED
2920 Engle Road, Fort Wa>-ne, Indiana 46807
Phones: (219) 744-4379; 744-4596
Date of Organization: 1950; Inc. 1961
Richard Galbreath, Producer-Director
Services: Motion picture production. Facilities:
Equipped for b&w .md color, lip sync/soimd or
silent. He.avv' illumination lighting; mobile loca-
ion equipment.
«ECENT PRODUCTIONS AND SPONSORS
Motion PimHKS: Idea in Action (.\MP, Inc.);
3reakthrnufih (Ford Motor Co.); Muscle in the
Zrain Marliet (Indiana Farm Bureau Coop.);
Hood to the Camcrorts (National Council of
rarmer Ccxip); Operation— E (Peter Eckrich &
ions. Inc. ) ; Ptierto Rico Produces Profit ( Indus-
rial Opprirtunitios, Inc.V
I Client References to Guide the Buyer
• Client references pro\ ided in these listing pages
ire for the guidance of our buyer-readers. Check
-ides and sponsors listed; preview work of your
prospective producer who is listed in these pages.
J. B. MCGINNIS FILM PRODUCTIONS
1403 Shawnee Road, Indianapolis, Indiana
Phone: (317) 251-1817
Date of Orgaiii/atiDu: 1965
Karen B. .McGinnis, Secretary and Treasurer
Services: Motion pictures, TV films and com-
mercials, industrial films. Facujties: Studio, edit-
ing, 16mm production equipment (sound and si-
lent). 35mm (on request).
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictibes; The Allamil Story (Altamil
Corporation ) . TV Spots: Mortey on the Move
(Indiana National Bank); Cosco Cradlette (Ham-
ilton Coscii. Inc.); Roberts Animals (Roberts
Dairy); Say Wluii you Think (Time-Life Broad-
east (WFBMTV).
MICHIGAN
Metropolitan Detroit Area
Contempo! Productions, Inc.
690 East Maple Road, Birmingham, Michigan
48011
Phone: (313) ^a 2-8363
Ross R. Callaway
(See complete listing under New York City)
NEIl DOUGLAS PRODUCTIONS
3030 Iroquois Ave., Detroit, Michigan 48214
Phone: (313)923-0303
Date of Organization: 1927
Neil Douglas, President
Rosalie Douglas, Secretary-Treasurer
Mary Neil Morrison, Promotion Executive
Sekvices: Films for travel promotion, service
organizations in financial and public relations
areas, education project documentaries. Facili-
ties: Photographic studio, film projection theater;
.■Vrriflex. Paillard, etc.; sound recording on t;ipe,
access to commercial laboratory facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires: The Bold Vikings (.Norway
Government); There Shall Be \ew Glory (Span-
i.sh Tourist Dept.); The Suprising Finns (Finnish
National Tourist office); Magnificent Fury (.Alas-
ka Promotion Dept.): And There Was S'o Xight
(Swedish National Travel Office).
F. B. N. FILMS
15240 Crcscent^vood, East Detroit, Michigan
Phone; (313) PR .5-0114
Date of Organization: 1958
Bert Penzien, Owner, Cinematographer
Dan Blough, Safes
Robert Anthony, Narration and Scripts
Services: 16nim/35mm motion pictures for thea-
tres, television and industrv'. Facilities: 16/-
35mm cameras; editing and sound equipment;
ColorTran lighting.
RECENT PRODUCTIONS AND SPONSORS
Tiieatrk AL SiioHi: Historical Mackinac Island
(Universal Pictures). Televisio.n Film: The Su-
premes (Fitzpatric Inc.). Theater Screen Aes;
Series of 120 screen ads (Dolan Theater Ser.).
ROBERT FISHER PRODUCTIONS
403 Fisher Building. Detroit. Mich. 48202
Phone: (313) 875-0430
Date of Organization: 1957
Robert S. Fisher, Producer
Dayton C. Closser, Writer
Marian S. Fisher, Vice-Pre':.
.Auilre) J. Fisher, Secretary
Servicf^; Motion pictures, motion sUdefilms,
sound filmslrips, packaged meeting materials,
TV commercials. rAciLrriEs: Facilities rented
as required.
EAST CENTRAL STATES
ROBERT FISHER PRODUCTIONS:
RECENT PRODUCTIONS AND SPONSORS
Motion Picti'res: Close-Ups of the Wild (Chev-
rolet Div.). Slidefilms: P (t A S'ewsreel; Big
News in Ring.?,- 5956095 (Chevrolet Division);
The Year for Sotilhem Living (Southern Living
Magazine)
FLOREZ INCORPORATED
815 Bates Street, Detroit, Mich. 48226
Phone: (313) WO 2-4920
Date of Organization: 1931
Cenaro A. Florez, President
J. Raymond Cooper, Senior Vice-President
Herbert Hall, Vice Pres., Client Service
Clark E. Pardee, Jr., Vice-President
Ernest D. Nathan, Vice-President,
Consultative Service
C. E. Broderick, Vice-President
R. M. MacKinnon, Vice-President
Charles W. Sabin, Secretary-Treasurer
W'm. E. Herzog, Art Director
Services: Management consultation on sales man-
power development. Planning, writing and pro-
duction of complete sales training programs. Pro-
duction of audio-visual media, including motion
pictures, slidefilms, recordings, slides and trans-
parencies, flannelboard presentations, charts and
printed materials. Personnel Services Division of-
fers consuJtation, research and personnel testing.
Visual Presentation Division offers graphic and
film arts ser\'ices, plus meeting plans and arrange-
ments. Facilities: Six-story main office in down-
towii Detroit.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: The Perils of Pauline & Pete (Gulf
Oil Corporation); Clues and Miscues; Better
Than . . . ; Three Screen 1967 Product Features
(American Motors Corporation). Stock Market
Lecture Course (Paine, W'eber, (ackson & Cur-
tis).
THE JAM HANDY ORGANIZATION, INC.
2821 East Grand Blvd., Detroit, Mich. 48211
Phone: (313) TR 5-2450
Officers
Jamison Handy, President
William G. Luther, Executive Vice-President
(ohn .\. C,uni)bcll. Treasurer
W. Eugene Hunter, Scmor Vice-Prfs;</i-nf
Russell B. Robins, Senior Vice-President for
Mercharulising and Market Development
Everett F. Schafer. Senior Vice-President for
Planning and Programming
Harold Dash, Vice-President, Western Contacts
James V. Grann, Vice-President, Production
Jennings Hammer, Vice-President, Motion
Picture Planning
Charles W. Renfrew, Vice-President
Hughes G. Southwell, Vice-President,
Business Theater
T. H. Westermann. Vice-President. Eastern
Contaels
N'incent Henuan, Secretary
Branch Offices
New York: 1775 Broadwav. New York, New
York, 11019. Phone (212) JUdson 2-4060.
Herman Goelz, in charge
Ciucago; 230 N. Michigan Avenue, Chicago,
Illinois 60601. Phone: (312) STate 2-6757.
Harold Dash, Vice-President, in charge.
IIollvw(X)d: 1680 North \'ine, HoIIvwixkI,
California 90028. Phone: HOIK-wood 3-2321.
PrrrsBUBCii, Pennsvlvania. Phone: (412)
ZEnith 0143.
I7(li PRODUCTION REVIEW
161
■I
DETROIT, MICHIGAN
(continued fbom the pbeceding pace 161)
THE JAM HANDY ORGANIZATION, INC.
2821 East Grand Blvd., Detroit, Mich. 48211
Phone: (313) TR 5-2450
Services: Motion picture production: commer-
cial, industrial and sales promotion; personnel,
customer and public relations; minute movies;
sponsored shorts; safety, educational motion pic-
tures; television commercials; theatrical and non-
theatrical distribution service. Filmatrip and slide-
film production: commercial, industrial, sales
training and shop training, customer relations and
public relations; merchandising; training; cartoon.
Glass slides, transparencies, slide racks, opaque
materials. Meetings assistance: staging and pro-
jection service, convention programs, live shows.
FACn-rriES: Complete studio. Sound stage, re-
cording, set construction, direction, casting, scene
design, mock ups, miniature, stage management,
field reconnaissance, animation studios, music
direction and orchestra, rear projection, prop de-
partment, speech and acting coaching, slide-
film studio, film processing laboratories, art de-
department, location equipment, creative staff.
Projection equipment, sales and service. Special
devices; suitcase projectors. Shoppers Stoppers,
continuous loop projection, projectors, synthetic
training devices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Don't Take a Chance (Chev-
rolet Motor Div. ); Happy Anniversary to All of
Us (Sinclair Refining); Time for Living (Parke,
Davis & Co.); The Day They Didn't Inspect the
Rope (Armco Corp.); A Special Breed (J. I. Case
Co.); Case After Case (Gen. Motors Acceptance
Corp.); Service Second to None (Motors Insur-
ance Corp.); The Wonder of "Water (American
Water\va\s Operators); The Name of the Game
is Green' (The Detroit News); The Selling Se-
crets of Ben Franklin (Dartnell Corp.); The
Story of Die Heads and Taps (United-Green-
field Corp.); The Triad of Infection (Eli Lilly);
The Canteen Story (Canteen Corp.); Ideas in
Action (Westinghouse); One of a Kind (Radio
Station WjR); Supermarket Rallies (Coca-Cola
Co.); The Food-Life Preserver Refrigerator
(Frigidaire Division). Slidefilms: Skyhawk
Holmes Solves Case 0007^4; I'll Tell You What
I Mean; Crack the Closing Barrier (Chevrolet
Motor Div,); Get Wise and Price Is Not the
Problem (Westinghouse); The People Watch-
ers (S. S. Kresge Co.); Spotlight on Employee
Benefits (Marsh & McLennan); Old Fashioned
Virtues Pay Off (Pontiac Division); Door to
Opportunity (J. L Case); The Job of Market-
ing and Times Have Cltanged (Coca-Cola Corp.) ;
Credit and Collections (American Telephone &
Telegraph); A Quiet Revolution (National Gyp-
sum); The Runaways (Detroit News). School
Ser\tce Productions: Insect Societies, Indiana,
Tales by Rudyard Kipling Using Sets and Num-
bers, Our Community', Numbers, Names and Col-
ors, Art Appreciation-Painting, Automotive Sheet
Metal Repair, Biology Dissections. Biology (Tech-
niques or Dissection), Famous Composers and
Their Music.
HENNING AND CHEADIE, INC.
10000 Greenfield Road, Detroit, Mich. 48227
Phone: (313) BR 2-1000
Date of Organization: 1945
George R. Cheadle, President
John D. Joseph, Vice-President
James Heinonen, Technical Editor
Alan R. Hibbert, Secretary
Services: Preparation of sales promotion and
training programs and materials including mo-
tion pictures, sound filmstrips, overhead trans-
parencies, charts and literature. Complete direct
mail and addressing services. Facilities: Writ-
ers, photograph)', recording and direction; direct
mailing data processing facihties.
HENNING AND CHEADLE:
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Operation Profit Growth for '67; A
Case of Positive Protection ;md A Winning Com-
bination (Pittsburgh Plate Glass Co.); Lawn
Crypts (Allegheny County Memorial Park);
There Is a Difference (Creditors Service, Inc.).
INSTRUCTIONAL ARTS, INC.
16210 Meyers Road, Detroit, Mich. 48235
Phone: (313) UN 2-3932
Date of Organization: 1946
Nicholas ]. Beck, President
James W. Atkinson, Vice-Pres. & Treasurer
Gerald C. Simon, Secretary
John Parrott, Head of Sales
Services: Creative and production staff for slide-
fihns, motion pictures, slides, instructional man-
uals, catalogs, aitwork and photography. Audio-
visual equipment sales. Facilitizs: Complete art
and photographic departments including 40' x
50' stage with equipment for still or motion pho-
tography; still laboratories; 16mm and 35mm
animation stand; recording studio; hot press tj'pe-
setting department.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tlic Quest for Quality (Merit
Industries): Slidefilms: Follow the Leader
(GMTC); The Uni Line for '66 (New Idea
Farm Equipment Co.); Tlie 1966 Air Condi-
tioner Line (American Motors Corp.); America
History Series (Encyclopedia Britannica).
Kerbawy-MPO
1300 Buhl Building, Detroit, Michigan 48226
Phone: (313) 963-0201
Haford Kerbawy, President
(See complete data of MPO Productions,
N.Y.C.)
NATIONAL TELEVISION NEWS, INC.
560 W. Eight Mile Road, Detroit, Mich. 48220
Phone: (313) 541-1440
Date of Organization: 1961
Howard Back, Executive Editor
Jim O'Donnell, Managing Editor
Leshe Walden, Production Supervisor
Betty Gunther, Operations Manager
Services; Planning, production, distribution of
newsfilm for business and industry; production
of syndicated TV series; TV public relations coun-
seling; preparation and distribution of TV sports-
film, women's features, editorial matter, radio
newstape and related material. FACiLrriES: 16/
35mm production and editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: (TV Specials): Outlook '67
(Armco Steel Corporation, Bank of America,
Chrysler Corporation, Minneapolis-Moline, Inc.,
Sun Oil Companv); Yon and the Economy (Frigi-
daire Division, 'General Motors, General Foods
Corporation, John Hancock Mutual Life Insur-
ance Co., Lederle Laboratories). Newsfilms:
for); American Petroleum Institute, Bendbc Cor-
poration, Cadillac, Chevrolet, Chrysler-Plymouth,
Chrv'sler Corporation, Chrysler Marine Products,
Dodge, General Tire, Lederle Laboratories, The
Peace Corps, Pontiac, Renault and Volkswagen.
TV Films: 26 half-hour programs, George Pier-
rot's World Adventure Scries for national distri-
bution.
Pelican Films, Inc.
New Center Building, Detroit, Michigan 48202
Phone: (313) 871-4200
Ed Henry, Producer
(See complete listing under New York City)
REGAN PRODUCTIONS, INC.
19730 Ralston, Detroit, Mich. 48203
Phone: (313) 883-2800
Date of Organization; 1950
Lawrence M. Regan, Cfiairman
James L. Herman, President
Robert R. Engelhard, Vicr-Prcs., Editorial
Randall D. Garrison, Vice President,
Special Projects
Lawrence O. Perry, Production Manager
Frederick T. Sherry, Bus. Mgr., Secretary
Services: Complete programs for training, sales
promotion, pubUc relations and education in-
cluding sound motion pictures, sound slidefilms,
business meetings, film-controlled meetings, prmt-
ed materials, stage presentations, audiographs
and TV spots. Facilities: Studio and stage de-
signed, built and equipped for motion picture and
sUdefilm production. '
RECENT PRODUCTIONS AND SPONSORS,
Motion Pictures: Flags are for Flying (General,
Motors Corp.); No Accident and Championship
Basketball (Ford Motor Co.); 1st Quarterly Deal-
er Meeting and Parts Managers Forum (Cadillac
Motor Car); Protective Maintenance (Amencan
Motors Corp.). Slidefilms: DOT Film Program
(New York International Film & TV Festival
Award Winner) ; Future of Planned Maintenance,
Diesel Engine White Paper, 1967 Product Sem-
inar, 1967 Product Service Training Conference
(GMC Truck & Coach Division); Business Man-
agement Meeting (Cadillac Motor Car); Criterion
Gate Valves, Deming Pump (Crane Co.); Cotjr-
tesy Pays Off, Sell Credit, Tlie Man from
N.A.I.L. (Montgomery Ward & Co.); Finding
the Time (Kellogg Co.); Press Preview (Heub-
lain, Inc.); Dairy Council (Educational Media,
Inc.')- Selling Aids Meeting (Owens Coming
Glass); Buick Opel, Buick Electra (SCI Division-
McCann Erickson).
ROSS ROY, INC.
Motion Picture, Visual Aids & Stage Div.
2751 E. Jefferson Ave., Detroit, Mich. 48207
Phone: (313) 567-4000
Branch: 500 Fifth Avenue, New York, N. Y
10035. Phone: (212) 565-3200. William A
Walker, Exec. Vice-Pres.; F. Henry Lar
son, Vice-Pres. & Acct. Exec.
Thomas P. Marker, Vice-President, Stage
& Motion Picture Production
Donald G. Trac\', Vice-President, Visual Aid:
Robert S. Fisk, Vice-President, Creative
Supervisor — Merchandising
F. J. O'Neil, Executive Producer
John Zachary, Prod. Mgr., Motion Pictures
Services: Create and produce motion pictures
slidefilms and industrial theater programs of al
kinds. Facilities: Creative and supervisory stafB
fihn editorial facilities; two equipped stages; con
tinning contractual agreements covering special
ized creative requirements and mechanical facill
ties,
RECENT PRODUCTIONS AND SPONSOR
Motion Pictl-res: Ballads for '67; Field Fore
Meeting, Cars; and Field Force Meeting, Truck
(Dodge Di\ision. Chn,'sler Corp.); Michigan
U.S.A. (Michigan Tourist Council); Salesmen
'67 Product Meeting and Barracuda Introduc
tion Films ( Chrvsler-Plvmouth Division, Chrys
ler Corp.); Pure-Pak Partnership (Ex-Cell-(
Corporation); Hydro-Vee (Chrysler Marine Prod
ucts Division); '67 Distributors' Introductwt
(Chrvsler International, U.S.A.). Slidefilms
Continuing programs for Chrysler Corporation an
other clients. t\' CoMiiERCuLs: for Blue Cross
Blue Shield, Michigan Tourist Council, ChrysW
Marine Products Division, Detroit Bank & Trus
Company.
Van Praag Productions, Inc.
2301 Dime Bldg., Detroit, Michigan 48226
Phone: (313) WO 2-4896
Henry Marcus, Manager
(See complete listing under New York City)
162
BUSINESS SCREEN • 19«
VIDEO FILMS, INCORPORATED
1004 E. Jefferson Ave., Dctroil, Mich. 48207
Phone: (313) WO 2-3400
Date of Organization: 1947; Inc. 1959
Wilham R. WithereU, Jr., President
Clifford Hanna, Vice-Pres. and Sales Mgr.
Services: Production of sales promotion, sales
training, public relations, and engineering motion
pictures for industry'. Script; animation and live
photograph)'; music selection; sound recording
and mi.xing; editing and conforming; completion
!ser\ices for in-plant units; slidefilms; TV com-
mercials. Facilities: Sound stage; Maurer and
Arriflex cameras; editing rooms; 16mm and 35mm
Moviolas; interlock screening. Complete sound
and hght equipment for studio and location.
RECENT PRODUCTIONS AND SPONSORS
MoTio.v PiCTT iiES: Speak up for Safety ( Consum-
mers Power Companj'); High Standards (Huck
Manufacturing Company); Big Power Grab (De-
troit Edi-son); This is Nest-Pak (Anchor Steel &
Conveyor Co.); Safety Knows no Season (Mon-
•00 .\uto Equipment Company); A New Look
It the Soo (U.S. -■Vrmy Corps of Engineers); R.
S. Evans '67 Announcement and 1967 Better
rhan (American .Motors Corporation); Partners in
1'recision Packaging (Foreign Tracks) and The
Hidden Talent (Swedish version) (Ex-Cell-O
Corporation); Profitman (Walker Mfg. Co.).
>Lii)KFiLMS: \o. 3 (Homestead Corporation).
!■%■ Co.MMERCiALS for: Michigan Mutual Liabil-
t\ Co. and First Federal Sa\ings of Detroit
Hi'hr. Otto, -Abbs & .Austin); Master's Secret,
IK (M.G. Advertising); Michigan State Coun-
il tor the Arts ;ind Elite Creations.
Wilding Inc.
4925 Cadieux Road, Detroit, Mich.
Phone: (313) TUxedo 2-3740
\\ illiiim R. Winn, Vice-President
1.1335 Livemois Ave., Detroit, Mich.
I'hone: (313) WEbster 3-2431
\\ . W. Kraft, Vice-President, Branch Mgr.
Si'e complete listing under Chicago area)
Other Michigan Cities
PORTAFILMS
4 1 SO Dixie Highway , Drayton Plains, Mich.
4S020
ri.one: (313) 674-0489
I ),ite of Organization: 1947
\\'illiam .Murray, Director
Edward F. Wheeler, Sales & Utilization
I'lhn Warren, Finance
1 Knickerbocker, Design & Animation
I Colson, Editorial
I ■\vei\ King, Production Coordination
Michal Bright, Office
EFviCES: Designers and producers of modem
[ictures for business and education. Facilities:
>wii and/or rent all equipment and facilities
il for live-action, animation and stop-motion.
:.£NT PRODUCTIONS AND SPONSORS
I'liiiN Pi(:tl-ke.s: Dig Big ( Baldwin-Lima-Ham-
t"! Corporation); The Children of St. ]ude
\l SAC); Let Them Learn (Encyclopaedia Brit-
"iuca Films/Bell & Howell); The Widening
yortd of Presiotite (PrestoHte Company); Miss
mmerica TV Commercial (American Medical .As-
fpdation ) ; An Overture to a Neighborhood Hero
I AP Parts Corporation ) ; History of Prote-its
demonstrations #IU.
\— —
Your Most Complete Reference Source
!f This 17th Production Re\-iew lists over 500
pecializing producers, principal film distribu-
t)ts, government a-v programs and writers.
• Cxtra copies of this Hth Annual on request
'l-hile supplies last. Enclose $2.00 with order.
TIME LIFE 8 PRODUCTIONS
(Oiv. Time Life Broadcast, Inc.)
120 College, S.E., Grand Rapids, Michigan
Phone: (616) GL 9-4125
Date of Organization: 1962
Howard J. Silbar, Managing Director
Linda Dejong, Executive Producer
Robert LaBour, Executive Producer
Leonard Bridge, Controller
Gerald Vander Sloot, Recording Engineer
Greg Mavo, Film Editor
\Valt Stokes, Art Director
Gerald Kruyf, Photographic Director
Peter Whigham, Sales
Sehmces: 16 and 8 mm color, b&w photography.
Slide and film strip production. Editing; sound
recording; scripts for audio and \'ideo; art work;
music; TV commercials; video tape recording;
translation and foreign language recording. Film-
ing available in foreign markets through parent
company (Time, Inc.). Facilities: Sound studio;
projection room; editing rooms; art department;
music library; carpentry shop.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictikes: Sitting Pretty (.American Seat-
ing Company); A Time to Begin (.Aquinas Col-
lege); Retreat (Michigan Dept. of State Health);
In the Red or the Black (RC Allen Business Ma-
chines, Inc.); Off Street Parking (Michigan State
Dept. of Highway); DeZwaan (City of Holland,
Michigan); To Those Who Care (W. Michigan
Catholic Diocese); A Sure Thing (Import Motors
Volkswagen); Helping Others (Mary Free Bed
Hospital). Slidefilm:A Bed Time Story (Gen-
eral Appliance Corp.— Div. of Gibson Refrigerator
Co.). TV Commebcl^o^: for Herpolsheimer De-
partment Store (Lundberg Thompson Associ-
ates; Vescio Foods (Breen Advertising); Meijer
Super Markets (Johnson & Dean Advertising);
Michigan Dept. of Sanitarians.
CAPITAL FILM SERVICES, INC.
1001 Terminal Road, Lansing, Michigan
Phone: (517) IVanhoe 7-3735
Date of Org.anization: 1942; Inc.: 1964
lames Robert Hunter. President
Edna F. Hunter, Vice-President
Richard G. Cole, Manager and Director
James Landes, Secretary & Quality Control
Supervisor
Services: Script to screen productions; T\' com-
mercials; kinescopes; fihnstrips; slide presenta-
tions; titles and animation photography; complete
motion picture producer services; studio record-
ing and record cutting. Facilities: Motion pic-
ture processing laboratory, 8mm, 16mm and
35mm, color and black and white. Licensed
Eastman Kodak Kodachrome II processor. Black
and White reversals, negative-positive and optical
sound tracks, Fairchild and Ansco color process-
ing. Complete laboratory f:icilities.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictxres: It's Your Association (.Michi-
gan State Employees Assn.); Operation Oppor-
tunity (.Michigan Technological University);
Freedom (U. S. .Army Tank-Automotive Center);
Servo-Chief (Jackson \'ibrators): Vcnczuelean
Call (Wesleyan Community Church); All Fired
Up (East Jordan Iron Works); It's System of Edu-
cation (Grand Blanc Public Schools); Lunar
Space Vehicle (Bendix Corporation). TV Com-
mercials; for Jepson-Murray .Adv., Aves Adv.,
Jaqua Adv., Flair Adv.. Wallace-Blakeslee Adv.,
Harry Goldberg, Jr., Adv.
'jfc' this syTnbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
EAST CENTRAL STATES
OHIO
Metropolitan Cincinnati Area
K & S FILMS, INC.
10490 Taconic Terrace, Cincinnati, Ohio
45215
Phone: (513) 771-4440
Date of Incorporation: 1946
Jack R. Rabius, President
S. Harry Wilmink, Vice-Presiaent
Roma I. Rabius, Seeretary-Treasttrer
John Ruth\'en, Art Director
Mary J. Stefansson, Production Coordinator
Clifton Price, Production Supervisor
John H. Rabius, Technical Director
Roger McEIya, Roger McHugh, Cameramen
Albert Tyler, Production Assistant
Services: Specializing in industrial motion pic-
tures, sales training films, sound slidefilms, ani-
mated and hve TV commercials. FACiLmES:
Production facilities, air-conditioned: two 3,000
sq. ft. studios, sound control rooms, narration
studio, conference room, editing rooms, art and
animation studio. Script service, 16mm synchron-
ous sound recording equipment and complete
editorial services.
RECENT PRODUCTIONS AND SPONSORS
.MoTio.N PiCTLRES: How to Automate a Ham-
burger (Burger Chef Systems, Inc.); A Bright
New World (.American Realty Senice); Ad-
vanced Microelectronic PCM telemetry System
(Radiation Inc.); Preview Film (Association Lo-
cal Transport Airhnes ) ; Profit the Inter-Con-
tinental Way (Inter-Continental Hotel Corpora-
tion). Slidefilms: Credit Serves You (Credit
Bureau of Cincinnati); Discover the World (Cin-
cinnati Historical Society). T\' Commercials for:
American Bank & Trust Series (American Bank
& Trust Co. ) , Kenner Toy Mfg. Co. Series ( Leon-
ard M. Sive & Assoc); Bunny Bread Series (Fes-
sel, Siegfriedt & Moeller, Inc.); Rainbow Crafts
Play Doh Series (Rainbow Crafts-General Mills),
Jif Peanut Butter Interviews (Procter & Gam-
ble); Heiner's Bread Series (John J. McCormack
Advtsg., Inc.), First National Bank of Kalama-
zoo Series (Wm. John Upjohn Assocs., Inc.);
Gold Carpet Group Series (Financial Advertis-
ing .Agency, Inc. ) : and others.
LASKY FILM PRODUCTIONS, INC.
3705 Lonsdale Street, Cincinnati, Ohio 45227
Phone: (513) 271-5833
Date of Organization: 1939; Inc. 1956
Max Lasky. President, Executive Producer
Elizabeth C. Peters, Treasurer
H. H. Nieberding, Secretary
Marc Siegel, Script Supervisor
David R. Wilson, Sound Supervisor
Douglas L. Gray, Production Supervisor
SEB\ncEs: Producers of motion pictures for in-
dustry and television. Specialists in color photog-
raphy. FACiLrriES: Completely equipped sound
studio and laboratory for 16mm production.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictihes: A Time to Wv,h (Cincinnati
United .Appeal); Lightweight Lift Engine (Gen-
eral Electric Co.); TIte Sound of Profit (Cinn.
Lathe & Tool Co.); Tubhies (Procter & Gamble
Co.); How to Become a Miracle Worker (Miz-
rachi Women's Organization of .America).
All the Facts You Need to Know
li!r Concise, accurate data on film production
.sources throughout the world appears in these
pages. The buyer is invited to preview airrent
pictures made by listed companies; the nature of
their experience is noted under Client References.
7lh PRODUCTION RKVIEW
M3
EAST CENTRAL STATES:
Metropolitan Cleveland Area
CINECRAFT, INCORPORATED
2515 Franldin Blvd., Cleveland 13, Ohio
Phone: (216) 781-2300
Date of Organization: 1937; Inc. 1947
Ray Culley, President
Paul Culley, Vice-President, General Mgr.
James Sheedy, Secretary
Arittia Markworth. Controller
Robert Haviland, Executive Director
Robert Mowry, Art Director
Harry Horrocks, Chief Cameraman
Edwin C. Perr>', Director-Cameraman
Robert Schneider, Sound
Services; 16mm and 35mm, color, b&w, produc-
tion of live or animated subjects for documentary,
sales promotion and training, public relations,
medical and full length T\' productions. Special-
ists in multi-camera synchronous shooting. Orig-
inal music score production, 8mm projector and
film point of sales productions. FACU-rriEs: Fully
equipped building; three sound stages; floating
recording studio, control rooms with sound equip-
ment; art dept., two animation stands; film proc-
essing labs, general offices, carpenter, paint shop;
16mm and 35mm camera equipment, Mitchell
NC and BN'C; portable diesel electric generator
for location shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictt-res: White Betters the Best (White
Motor Corp. ) ; BuiMing Political Leadership Series
(Republic Steel): Hall of Fame (Scott & Feteer);
Ohio Heritage Series (Sohio): 66 Sales Meeting
(Marathon Oil): MPs for A. Schulman Co., Blue
Water Sea Foods, Sherwin Williams. FrLMSTRiPS:
Initial Teaching Alphabet Series (Greater Cleve-
land Educational Research): Series Training
Films (Sherwin Wilb'ams): The Union Eye Care
Center (AF & W); Operation Teamwork (Glid-
dro).
EDWARD FEIL PRODUCTIONS
1514 Prospect Avenue, Cleveland, Ohio 44115
Phone: (216) 771-0655
Date of Organization: 1953
Edward R. Feil, Executive Producer
\aomi Weil, Script Department
Services: Production of industrial, institutional,
sales, public relations and promotion films; films
for teleWsion. Facilities: Scripts, camera, edit-
ing, and sound recording available for location
or studio production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Tinrwrman Story (Tinnerman
Company / Meldrum & Fewsmith, Inc.); Adven-
ture: Greater Cleveland (The United .Appeal of
Greater Cleveland); Step a Little Higher (Read-
ing Centers Project-Adult Education Dept. Cleve-
land Public Library); Lakes of the Four Seasons
(United States Land, Inc./Wattenmaker Adv.);
Akron — Rebirth of a City (Citizens for Progress,
Akron, Ohio).
GENERAL PICTURES CORPORATION
4501 West Pleasant Valley Rd., Cleveland,
Ohio 44134
Phone: (216) 842-3636
Date of Organization : 19.57
George Oliva, Jr., President & Sales Mgr.
Miliard M. Horace, Vice-Pres., Prod. Supvr.
Doris Shaw, Asst. Production Supervisor
Mildren Thompson, Treasurer
SER\nCEs; Production of 16mm and 35inm mo-
tion pictures, sound slidefilms, film commercials,
script writers for training programs, sales presen-
tations, lecturers, speeches, newsreel films, still
photograph)-, art work. pACiLi-nES: Sound stage
49' X 49' with ceiling grids for overhead lighting,
rear projection, Uvo Fearless Panoram dollies.
GENERAL PICTURES CORPORATION:
Mole-Richardson perambulator, studio and loca-
tion lighting equipment, Ampex and Magnasync
tape recording, eight-channel mixing console.
Maurer optical recorder. Moviola, Oxberry anima-
tion stanci, music and sound effects library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlres; Spring Dealer Meeting (Fire-
stone Tire & Rubber Company); GE Bulbs Be-
long (General Electric Company); Wet Paint
(Cleveland Board of Education). Commercials
for; Central National Bank (Fuller & Smith &
Ross, Inc.). Slidefilm; American-Standard
(American-Standard). TV Spo-rs: for Society
National Bank (Griswold- Eshleman Adv.
Agency); World Publishing Co. (Lang, Fisher
& Stashower Adv. Agency); Glidden (Meldrum
& Fewsmith Adv. Agency).
INDUSTRIAL MOTION PICTURES, INC.
3211 Paj-ne Avenue, Cleveland, Ohio 44114
Phone: (216) 771-1833
Date of Organization: 1945
A. P. MacDermott, President-Treasurer
D. E. MacDermott, Secretary
Services; Motion pictures, filmstrips, slides, stills;
sound recording, script. Specialists in location
work for heavy industry. Facilities: Fully equip-
ped sound stages; editing rooms; animation de-
partment; six-channel s>Tichronous recording;
complete music department; Arriflex, Auricon,
Cine Special, Bolex cameras; mobile equipment
for location recording and photography.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictcbes: Introduction to Kitimat (Alcan
.Aluminum Corp.); At Your Service (American
Cancer Society); .Annual Convention (.American
Welding Society); The Sights and Sounds of
Cedar Point (Tri-Graphic Corp.); This and That
( DubHer Gr\co Corp. ) ; Fork Lift Hoist ( Dyson
& Sons Co.); Alliance Machine Co. at A.I.S.E.
(Huet. Becht & Henrich).
Riviera Productions
3303 Rumson Road, Cleveland, Ohio
Phone: (216) RE 1-6076
Pat Rancati, Eastern Representative
(See complete listing under Los Angeles area)
VISUAL METHODS, INC.
3910 Carnegie Ave., Cleveland, Ohio 44115
Phone: (216) 431-0700
Date of Incorporation: 1963
Donald H. Howe, President/ General Manager
Services: Preparation of original material for all
types and sizes of slides and visual aids, including
writing, ideas, art work. t\-pe. photography. Pro-
duction of slides. \'u-Graph transparencies, slide
programs, flip charts, filmstrips and sound slide-
films. pACiLrriEs: .Art department, studio, camera
and processing facilities for b&w and color.
RECENT PRODUCTIONS AND SPONSORS
Sales Meeting Slide Programs for: Chase
Brass & Cooper, Goodrich-Gulf Chemicals, Dia-
mond Alkali, Hooker Chemical Corp., Manage-
ment/Stockholders' Reports for Standard Oil Co..
Ferro Corp., Jones & Laughlin Steel. New busi-
ness promotion for Austin Co.
Sound Advice for the Film Buyer
^ A careful study of the prospective pro-
ducer's listing text is a prerequisite to film
buying. See the pictures listed by the com-
pan\-; note the nature of client references.
And if the prospective producer isn't listed
in these pages visit his facilities; meet per-
manent staff personnel and view current
pictures identified as his own productions.
VISUAL TECHNIQUES, INC.
7016 Euclid Avenue, Cleveland, Ohio 44103
Phone: (216) 361-3733
Date of Organization: April, 1963
Edward T. Noll, President
Jerry F. Turk, Executive Vice-President
Robert T. Davidson, Jr., Vice Pres.,
Engineering
Charles Toth, Photographic Supervisor
Richard Suhin, Art Director
William Taylor, Sound Engineer
Services: Production and staging of automated
visual and stereo sound presentations featuring
multiple screens and panoramic projections for
sales meetings, conventions, public relation-
marketing meetings, etc. Facilities: Air cone
tioned 32' x 28' studio, newly equipped Ampt .
stereo recording studio, art studio, photographic
studio, iinimation camera for slides and sliaefilms,
multiscreen panoramic camera. Traveling equip-
ment including 12 and 16 channel automatic pro-
grammers, dissolving slide projectors, screens anr^
stages including exclusive Three-Plane Project;.
S\stem, and Wall-of -Light Projection Syste;.
Walk-Thru-Screen, Do-It- Yourself-Three Screen
sonic programmer.
RECENT PRODUCTIONS AND SPONSORS
Presentations; 1967 Straight-Talk Sales Raiiu
(B. F. Goodrich Co.); National Audio-Vis-ual
Dealers Show; Audio-Visual Educational Road
Show (Eastman Kodak Co.); Atom Fair (West-
inghouse Electric Corp. ) .
Wilding Inc.
2307 Chester Ave., Cleveland, Ohio
Phone: (216) 771-4030
S. C. Johns, Jr., Branch Manager
(See complete listing under Chicago area)
Dayton, Ohio
WILLIAM DITZEL PRODUCTIONS
933 Shroyer Road, Dayton, Ohio 45419
Phone: (513) 298-5381
Date of Organization: 1962
William G. Ditzel, Owner
SEB\acEs: Write and produce motion pictures,
filmstrips, TV programs, commercials, and meet-
ings. Facilities: Auricon, Bell & Howell, Ampej
Soimd; Cine-Special cameras; editorial facilities,
music librar>-. 30' x 50' studio.
RECENT PRODUCTIONS AND SPONSOII
Motion Pictures: The WXL Washer (Frigidaire
Div., CMC); The Innovators (.Armco Steel)
Promotional Theatre Trailers (WHIO-TV) Slide-
films: Another Space Age Adventure; and Sel ■
Where the Action Is; (Frigidaire Div., CMC).
Real Facts for Sponsors
^—evidence of suppliers' good faili\
■^ The detailed listings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight/ sound
media with solid evidence regarding the
prospective supplier. Listing data requests
emphasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each company in these pages.
164
BUSINESS SCREEN • 19«1
Metropolitan Chicago Area
ACADEMY FILM PRODUCTIONS, INC.
123 West Chestnut St., Chicago, 111. 60610
Phone: (312) Michigan 2-5877
Date of Incorporation: 1950
Bernard Howard, Pres. & Exec. Producer
Donna Lee Johnson, Associate Producer
Sekvices: 16mm and 35mm motion pictures,
slidefilms, slides, widescreen and other presenta-
tions for TV, conventions, meetings and sales aids
for both the broadcast medium and industry, ed-
ucation, and business. Specializing in sales pro-
motion and medical films. Editing, writing, re-
cording, titling for outside producers. Writing,
directing, proouction services for ad agencies and
industrial firms. Animation as well as live shoot-
ing. FAcrLmES: Cameras, lights, cables, mike
booms, dollies, recordinj; equipment, etc., for
complete production and shooting either in own
studio or on location: 30' x 45' x 14' ceiling sound
stage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 24r/i Annual XRECA Meeting
(AlUs-Chalmers); High Energy Absorption Ma-
terials for Automotive Safety (Uniroyal); Ski-
Daddlcr (AMF Western Tool Division); B'nai
B'rith's Israel (B'nai B'rith Commission on Israel);
Slidefilms: Kintrim Snap-Lok Suspended Ceil-
ing System (Kinkead Industries). Sales Meetinc
Pmsentations; for Sealy Mattress Co., Mogen
David Wine Corp.
AGRI-FILAIVS
(A Division of Col Dunn Studios)
141 West Ohio Street, Chicago, 111. 60610
Phone: (312) 644-7600
Cal Dunn, President
George Owen, Vice President & Creative
Director
(See complete listing under Cal Dunn Studios)
GILBERT ALTSCHUL PRODUCTIONS, INC.
909 W. Diversey Parkway, Chicago, lU. 60614
Phone: (312) LAkeview 5-6561
Date of Organization; 1954
Gilbert Altschul, Pres. & Executive Producer
Bruce Colling, Vice-President
Len H. Slaton, Vice-President
Esther Altschul, Secretary-Treasurer
Don Schumacher, Production Manager
Services: Production of motion pictures, slide-
films, slide presentations for industry, education
and government. Facilities: Sound stage; edit-
ing, rec-ording and animation facilities.
lECENT PRODUCTIONS AND SPONSORS
Motion PicTunti: Wlure the Action Is and Be-
cause the Bird is ButtebaU (Swift & Co.); Par-
ticulatc Control in Air Pollution (Taft Center);
Hypothyroidism (Fhnt Laboratory). Sltoefilms:
System Sales and Centrifugal Clarification (De
Laval Separator Co.); Reading Training (Psy-
chotechnics. Inc.); Love Affair With an Island
(Travelpower, Inc.).
BECKER-GOESSl, INC.
5621 Dempster Street, Morton Grove, Illinois
Phones: Morton Grove: (312) YO 5-3121; 22
Chicago: (312) 267-0058
Date of Organization: November, 1961
Frank G. Becker, President, Photographer
Marvin E. Gocssl. Vice-President, Creative
Director
Nora Crane. Art Director
Gloria Kondell, Design Illustration
Vema S. GoessI, Home Economist
BECKER-GOESSL INCORPORATED:
Paul Cliff, Mecltanical Illustrator
William Brodt, Art Production
Earl Lindberg, Photographic Laboratory
Harry Hedlund,P/iofograp/itc Illustrator
Patricia Pfaff, Office Manager
Services: Vista screen fihnstrips; wide screen
filmstrips, sound slidefilms; sUdes; Vu-Graphs;
movies; TV commercials; flipcharLs; easel pres-
entations; charts and graphs; collateral material;
slidefilm animation, art, cartoons, illustrations,
lettering, typography. FACiLrriEs: Photographic
studios, slidefilm animation cameras, slide pro-
duction and mounting equipment, film process-
ing labs, typesetting facilities, white and colored
type cell overlays, home economics kitchen.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Commercial Electric
Knife (Hamilton Beach); Slidefilms: 1967 Na-
tiorial Dealer Meetings (Johnson Motors); The
Paper Master, Your Blueprint to Printing and Op-
erating a Floor Model Offset Machine (A.B. Dick
Co.); Warm up to Winter 1966 Osterizer Slide-
film, Wonderfilm of Massage and 1966 National
Sales Meetings (lohn Oster Mfg. Co.); You, the
Shopper and Your World and Money (Household
Finance Corp.); 1967 Simplicity National Deal-
er Meetings (Baker- Johnson-Dickinson Advertis-
ing Agcv.); Do You Really Know? (Professional
Budget Plan). Slides fob Man.aceme.vt Meet-
ings: for Johnson Motors, Outboard Marine Corp.,
A.B. Dick Co., Avon Products, Inc., International
Minerals & Chemical Corp., Beloit Corp., Hamil-
ton Beach, E.I. DuPont de Nemours Co., Inc. In-
ternational Harvester Co., Clinton E. Frank Ad-
vertising Agencv, Cuna Mutual Insurance Society,
American Machine Foundry Co. and Flint &
Fenwal.
CAMERAS INTERNATIONAL PRODUCTIONS
(Division of the Ankh Corporation)
1724 N. Orchard, Chicago, Illinois 60614
Phone: (312) \VH 4-1818
Date of Organization; 1957
Date of Incorporation: 1966
Charles D. Sharp, President
Richard Mansfield, Vice-Pres. & Counsel
John Oertel, Laboratory Manager
Jim Moore, Producer-Director
John Stase\-, Writer
Bill Buhl, Director of Sales
Orville Hurt, ArtiH
Services: Producers of 16 and 35mm motion
pictures and sound slidefilms. Particularly ori-
ented to medical films and social documentary.
Facilities: Complete studio, sound stage. Arri-
flex and Eclair camera equipment; Nagra, Perfec-
Tone, Ampex and Magnas>Tic sound equipment.
Interlock screenings; 16mm b&w reversal and
color printing laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; TIw Cooperative of San
Andres (Parts One and Two) (The Cooperative
League of the USA); Bring Forth My People
(Twentieth Century Fox Television). Slide-
films: A Neic Life (The Loyal Order of Moose);
Principles of Cooperation (The Cooperative
League of the VS.\ ) .
CAVALCADE PRODUCTIONS, INC.
P.O. Box 801, Whealon, Illinois 60187
Phone: (312) 668-6363
Date of Incorporation: 1948
Dale McCulley, President, Writer-Producer
Encn Jourdan, Vice-Pres., Writer-Director
Harold B. Mackenzie, Secretary
Loreen R. McCulley, Treajtirer.
Carol DahLstrom. Production Assistant
Services: Production of industrial, educational
and religious motion pictures and sound film-
strips. Pa(cnte<l "Cincmastage" process for indus-
trial show production. FAc;iLiTit;s: Arriflex cam-
era with blimp; 35mm and 120 still cameras;
editing; 40 x 40 sound .stage with variety of set
CHICAGO PRODUCERS
CAVALCADE PRODUCTIONS;
components; Raby dolly; Mole-Richardson mike
boom with perambulator; Magnecord; lighting
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: More Gas for More People-
Naturally (Northern Illinois Gas Co.); Diagnosis
of Speech and Reading Problems and Treatment
of Speech and Reading Problems (Cavalcade);
Electricity from Chemicals and Germs and What
Theii Do (Coronet).
CHICAGO FILM LABORATORY, INC.
1322 West Belmont Ave., Chicago, lU. 60657
Phone: (312) 935-6785
Date of Organization: 1926
Eugene G. [osephson. President
Robert D. Casterline, Vice President
Fred Piemonte, Laboratory Manager
Virginia Rose, Office Manager
Services: 16/ 35mm color and b&\v motion pic-
tures; slidefihns; TV commercials. Facilities:
Laboratory processing. 16/ 35mm b&w and nega-
tive-positive color developing and printiiig. RCA
sound recording, 16/35mm magnetic and optical
titles and editing, for our ovra and other pro-
ducers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; The World Serii's of Com
Combining: Cotton Picker; 1966 Statement of
Purpose; Big Acre Handling; This Business of
Gleaning; Guardians of Cotton Profit (AUis-Chal-
mers Mfg. Co.); Afiami Conference; Tale of
Three Cities; Dialogue of Champions; Personal
Property; New Home Office; Regional Man-
ager Conference; Kick-Off 1967 (AUstate In-
surance Co.); Doten Under; Across the Border;
The Narrow Gap (Casjo, Inc.); Madrigal (Imag-
ination, Inc.); Lark (Northwestern University');
What's New; Com Combine; The Growing Cf
(Oliver Corp.). Slidefilms: Harvest Bounty;
Dealer Advisory Council; Color Blind Plow (Oli-
ver Corp. ) .
JOHN COLBURN ASSOCIATES, INC.
1215 Washington Ave., Wilmette, Illinois
60091
Phones: Wihnette: (312) ALpine 1-8520
Chicago: (312) BRoadway 3-2310
Date of Incorporation: 1953
John E. Colbum, President
M. H. Colbum, Secretary
Floyd D. Parker, £iec. Vice Pres.
Edwin I. Schonfeld, Vice Pres. & Senior Writer
Robert I. Ford, Vice Pres. Educational Div.
John Holliday, Account Executive
Services: Industrial and educational motion pic-
tures; sound slidefilms, filmstrips and overhead
projector transparencies. Production services,
studio and facilities available to other producers.
Writers, artists and technicians available on free-
lance basis. FACiLrriES: Large sound stage; com-
pletely equipped for 16mm and 35mm produc-
tion.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Tlierc is a Difference (Tell
City Furniture Co.); What Makes America Great
(DoAll Companv); Conquest (Christian & Mis-
sionarv Alliance). Slidefilms: The Gift of a
Lifetime (Colonial Pcnn Life Ins. Co.); Peace of
Mind (Maccabees Life In.surance Co.); SiiTcesi-
ful ScUing Series (8 filmsl (IntemaUon.d Sales-
power Institute, Inc.); The Fence Around the
Fortune (1967 Edition) (Northwestern Mutual
Life Ins. Co.); The Secret of tfw Top 5% (19ffr
Edition) (The Franklin Life Ins. Co.); The
World Your Child Will Live in (1967 Edition)
(The Franklin Life Ins. Co.).
17lh PRODUCTION REVIEW
1C5
CHICAGO PRODUCERS:
CREATIVE COMMUNICATIONS, INC.
520 N. Michigan Ave., Chicago, HI. 60611
Phone: (312) 527-2530
Date of Incorporation: 1961
Herschell G. Lewis, President
Andy Romanoff, Production Manager
Larry Wellington, Production Co-ordinator
Louise Downe, Script Supervisor
Bill Shallop, Art Director
Ted Hell, Slidefilm Supervisor
Services: Motion pictures; features, industrial
commercial, educational, training; slidefilms;
still photography; pubUc relations; scripts; loca-
tion photography for other producers; editing
service. Facilities: Studio facihties available in
Chicago and Miami. Mobile motion picture and
sound unit fully equipped for location shooting;
35mm and 16mm editing department; art depart-
ment.
RECENT PRODUCTIONS AND SPONSORS
MoTio.v Pictures: On The Beam (James B.
Beam Distilling Co.); The Dispensed Potato
(Smith Div., United Fruit Co.); Fashion Show
(BeeUne Fashions, Inc.). Feature Films: The
Eerie World of Dr. Jordan and Jimmy, The Boy
Wonder. Slidefilm: Future: Unlimited! (Chick-
en Unlimited, Inc.)
DORIC PRODUCTIONS
5 West Hubbard St., Chicago, 111. 60610
Phone: (312)467-7056
Date of Organization: 1966
Berne Baker, Executive Producer
William Bauer, Associate Producer
Lester Schein, Music Director
John DerdaU, Technical Director
Bill Tyler, Sound Technician
Services: Motion pictures, shdefihns, filmstrips,
business theater, staged presentations. Faciuties:
Portable stages, stagettes; show domes, tents;
shop facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Chicago Story (Equitable
Life). SLiDEFiLM:T/ie Growing Challenge (Clip-
per Craft). Business Theater: National sales
meeting (Manpower, Inc.). TV Commercials:
for Metropolitan Federal (Adv. Div.); Fox Man-
ufacturing (Worple Associates).
DOUGLAS FILM INDUSTRIES, INC.
10 West Kinzie SL, Chicago, IlL 60610
Phone: (312) MOhawk 4-7455
Date of Organization: 1945
Fred C. Raymond, President
Arthur R. Jones, Vice President
Douglas P. Raymond, Vice President &
Director of Production
Frank M. Miller, Director of Photography
Emily Rich, Art Director
George G. Gilbert, Field Sales Manager
Joe Pusateri, Quality Control Manager
WilUam Bielicke, Quality Control Manager
Lawrence Tickus, Chg. Printing Control &
Production
Services: Creation and production of SSmin and
16mm motion pictures, slidefilms, TV commer-
cials and theatre trailers from script through
release prints for industry, agencies and educa-
tion. Complete 35mm and 16mm color and b&w
film laboratory services for industry and produc-
ers. Equipped and staffed for studio and location
photography in motion picture and still fields.
FACiLmEs: Large sound stage; staffed and equip-
ped; script, art and animation; magnetic and op-
tical sound recording, music scoring, editing,
conforming and distribution of films. Complete
35inm and 16inm color neg-pros, b&w printing
processing; ultrasonic cleaning.
DOUGLAS FILM INDUSTRIES:
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Girls Are Better Than Ever
^American Dairy Association); All Pro Football
(American Oil Company); Kairos (Bethany
Theological Seminaij); Doughboy (Union Car-
bide); Marketing the Quiet Home (Insulation
Board Institute). Slidefilms: From Ice Age to
Frozen Foods Age (Sara Lee); All About Gar-
nishes ( Ecko Housewares Co. ) ; Electrophoresis
of Agar Gel and CPC Program (American Society
of Chnical Pathologists). TV Commerchls:
Elanco (Clinton E. Frank Adv).
CAL DUNN STUDIOS, INC.
141 West Ohio Street, Chicago, Illinois 60610
Phone: (312) 644-7600
Branch: 1040 N. Las Pahnas, Hollywood, Cal.
90038; Phone: (213) HO 9-9011, Alan S.
Lee, Manager.
Date of Organization: 1947
Cal Dimn, President
Joseph G. Betzer, Vice-President
Helen A. Krupka, Creative Services Director
Bob O'Reilly, Executive Art Director
Ray Mueller, Director, Cameraman
Janet White, Art Director
Bernard A. Montgomery, Stage Manager
Art Ellis, Chief Editor
Ruth Reidy, Audit & Bookkeeping
Linda Axelson, Talent Contact
Services: Motion pictures and slidefilms for sales
training, promotion, product information, em-
ployee indoctrination and special purposes; TV
commercials and productions. FACiLrnES: Sound
stage, insert stages, working kitchen, Oxberry an-
imation stand and equipment; complete anima-
tion, inking and painting depts.; editing, screen-
ing rooms, carpenter shop, creative and admin-
istrative facihties.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Freedom to Succeed
(National American Wholesale Grocers' Associa-
tion); The Smallest Giant (Aerospace Div. of
Abex Corporation); Car Wash Franchises (Si-
moniz Co.); Jim Beam Sales Meeting— James
Bond (Campbell-Ewald Co.); Blue Ballot Illinois
Looks AJiead (Citizens Committee for a New
Revenue Article, (Jacobs & Bozell); The Bacon
Bin ( Black, Sivalls & Bryson, Inc. ) ; Systems
Farming With BS&B (BS&B). Slidefilms: Berry
Tours (Winius-Brandon); How to Manage For
Results (Campbell Soups); The Trials of Little
Nell (Gardner Adv.-Elanco); Bonanza for '67
(Crush Int.); BS&B Talks to Investors, Livestock
Farming Systems, The BSSiB Bacon Bin (Black,
Sivalls & Bryson, Inc. ) ; Co— and Grow With
Modem Woodmen ( Modem Woodmen of Ameri-
ca); Live Like a Millioruiire (Western Auto Sup-
ply Co.); The Not-So-Strange Case of George
Q. Frizbee (Metropolitan Life Insurance Co.,);
Traveler Boats (Winius-Brandon); When You
Need It (Metropohtan Life Insurance Co.) TV
Commercials: for Repubhc Lumber Market
(Geyer-Morey-Ballard); NBC Channel 5 Promo-
tion Announcements; Meadow Gold-Cantrece
(Don Kemper Company) ; 1966 Combined Jewish
Appeal; 1966-67 Jacobsen Mower Commercials
(Don Kemper Company); Grain Bin (L. W.
Ramsey Advertising Agency) .
FIIMACK STUDIOS
1327 South Wabash Ave., Chicago, HI. 60605
Phone: (312) HArrison 7-4855
Date of Organization: 1919
Irving Mack, Chairman of the Board
Bernard Mack, President
Joseph R. Mack, Vice-President
Louis Garfinkle, Controller
EUiott Satinover, Still/ Slidefilm Dept. Manager
Roman Pol>'S, Music & Sound Engineer
Harlan Croy, Manager, Industrial-TV Sales
FILMACK STUDIOS:
Jay Jankowski, Lab Manager
Pat Cascio, Production Manager
Robert Berg, Executive Producer
Services: Motion pictures, sound shdefilms ano
shdes for TV, industry, education, training pro<
grams, sales meetings, public relations and iW"
ports; creative services — script-writing, present»>
tions, story-board jingles; production services —
live motion picture and still photography ii
studio or on location in 16mm and 35mm colta
and b&w, animation and shdefilm photography
sound recording and mixing— hp sync, wik
sound, singing jingles, sound effects for tape
records or optical film; art work — illustrations,
cartoon characters, backgrounds, photo touch-upj
titling — hot press, cold press, opaque and trans-
parencies; lab work — editing, processing, print-
ing, inspection. FAcn-rriES: Completely equipped
sound stage, prop and dressing rooms; two sound
departments; six animation stands with automatic
Oxberry; art department; type shop; laboratory
including optical printers, developing machine,
editing.
RECENT PRODUCTIONS AND SPONSOR!
Motion Pictures: Progress Thru Service (.\mer<
ican Sign & Indicator Corp.); Promotion Film
(Harlem Globetrotters); Sales Film (Peter Pan)
Slidefilms: There's This Banquet (Cathohc Ex-
tension Society); NABSP-This is Your Life (Na-
tional Assn. of Blue Shield Plans) ;
FILM MOTIVATORS, INC.
3610 W. Pratt Ave., Chicago, Illinois 60645
Phone: (312) 267-3680
Date of Organization: 1965
G. Richard Bowen, President & Gen. Manager
M. Hans Zielke, Vice-President & Dir. of
Photography
Jerome Hippler, Secretary
Services: Motion pictures, slidefilms, industrial
and advertising photography, industr\'-wide
training programs, product presentations. Facil-
ities: 30' X 40' studio; editmg room; equipment
for studio and location proauction; warehouse
and modem material handling equipment, dark-
room.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Friend of the Family (DeLuxe
Check Printers); How Much Better Could It
Be? (Quality Chekd Dairy Products Assn.); Chi-
cage's People and Places (Field Enterprises);
Real Estate Salesmen's Training Programs— 5
films plus books.
MORTON GOLDSHOLL
DESIGN ASSOCIATES, INC.
420 Frontage Road, Northfield, Illinois, 60093
Phone: (312) 446-8300
Date of Organization: 1942
Morton GoldshoU, President, Exec. Prod.
Mildred GoldshoU, Secretary, Producer
John Weber, V.P., Studio Director of Design i
William Langdon, Film Administration
Tom Freese, Producer
Services: Producers of motion pictures and slide-
films for business, industry, television and educa-
tion. Specialists in animated graphic design. Fa-
ciLnTEs: Sound stage, 16mm and 35mm cam-
eras. Moviolas, Oxberry animation stand with
Aerial Image; .'\mpex, Nagra and Magnasync
sync sound recorders, editing equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: PiHer Patterns (Science Re-
search Associates, Inc.); Imagination 10 (Cham-
pion Papers, Inc.); Summer Harvest (Chicago
Board of Education); For Whom We Care
(Children's Memorial Hospital, Chicago). Slide-
film: AIM (Continental Casualty Co.). TV
Films: WGN & KWGN Color ID's (WGN-TV;
KWGN-TV); World Series Golf; Championship
Bowling (NBC/ Walter Schwimmer, Inc.).
166
BUSINESS SCREEN • 1967
/
J
The Jam Handy Organization, Inc.
230 North Michigan Ave., Chicago, Ul. 60601
Phone: (312) STate 2-6757
Harold Dash, Vice-President, in charge
(See complete listing under Detroit area)
ROBERT BRUCE HICKS & ASSOCIATES
2 N. Riverside Plaza, Suite 1904,
Chicago, Illinois 60606
Phone: (312) 372-6966
Date of Organization: 1963
R. B. Hicks, President
V. N. Hansen, Vice-President
R. O. Hicks, Secretary-Treasurer
SERVICES: Motion pictures, slide films and closed
circuit TV for business. Producers of sales meet-
,'. ing and sales incentive programs. FAcn-iriES:
Associate producers in New York. Atlanta, and
Los Angeles. Studio facilities leased or rented as
required.
'' lECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Take a Second Look (Nation-
^ al Renderers Assn.); Field Performance (Side-
: winder Corp.); The Scriptco, Inc. Story (Scriptco
-•Corp.); VauxhaU Quality (Vauxhall Div., C. M.
" Corp); Marine Trade Exhibit & Conference 1966
[[(Boating Industr>' Assn.).
INDEPENDENT PRODUCTIONS, INC.
615 N. Wabash Ave., Chicago, HI. 60611
Phone: (312) 7S7-5650
Date of Organization: 1965
Howard Berkowitz, President
Bernard F. Caputo, In Chg., Special Projects
Ser\tces; Motion pictures, television films; post-
production services. pAcn-mEs: Editing; music
Iibrar\'.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuhes; Compression Flare System
(A. Y. McDonald Co.); Olson Sales Fihn; Won-
derful World of Travel (Olson Travel Organ-
ization; They Wanted to Fly (self -production).
Post Production: ABC-T\'; Harness Racing In-
stitute.
INTERLOCK PRODUCTIONS, INC.
127 South Wacker Dr., Chicago, 111. 60606
Phone: (312) 346-1867
Date of Incorporation: 1963
Louis E. Wilder, President, Exec. Producer
' William R. Snowhite, Vice-President, Creative
& .Art Director
D. H. Bash, Secretary
Services: Producers of business films— 8mm,
16mm & 35mm motion pictures; sound slidefilms,
filmstrips and slides. New concepts and com-
plete programming for sales meetings. Fach-ities:
Cameras, lighting equipment, studio, creative &
art departments and executive offices. Affiliated
with writers; editing, recording and animation
services; laboratories.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: The UARCO Grand Prix (UARCO,
Inc.); Equitable Life Assurance Society Case
History (.\T&T). Meeting Presentations: Cal-
I ifomia Highway Patrol, Eisenhower Expressway
and United Air Lines Case Histories (AT&T).
ITfh Production Revievv Copies
— jor ycar-around buyrr reference
■^ E.xtra copies of this useful 17th Annual
Production Review issue may be obtained
from Chicago office of publication at only
S2.00. This annual edition is included
(with other special feature issues) in all
regular subscriptions at 53.00 per year.
KELLOCK PRODUCTIONS, INC.
(Midwest Studios, Inc.)
1037 Woodland Drive, Glenview, IlL 60025
Phones: Glenview: (312) 724-0515
Chicago: (312) 273-3880
Date of Incorporation: 1964
iames A. Kellock, President-Treasurer
larion R. Kellock, Secretary
James A. Kellock, Ir., Vice-President
Frederick K. Barber, Vice Pres.-Sales
]. C. Diebold, Vice President-Sales
Albert S. Bradish, Vice President Prod.
Services: Writing, production of motion pictures,
slidefilms, and business show.s. Facilities: Two
soimd studios on ground level— 100' x 60' with 30'
clear to overhead caUvalks— 40' x 25' x 14' clear
to roof— 3,000 amperes-120V AC power; screen-
ing room; lighting equipment; camera; sound;
editing; carpenter shop; makeup and dressing
rooms; commissar\'; art dept.; prop rooms; cre-
ative staff and production offices.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: More Jobs, More Profits
(Bucyrus Erie); Simulated Acquisition Manage-
ment; A. F. Cadet Wing Honor Code; Moral
Leadership (U. S. Air Force); Challenge for
Change (American Oil Co.); Tom Meets The
Test (B. F. Goodrich); Corporate Partnership
(Wooaward Governor Co.). Slidefilms: Profit
Planning Quietline Selling (Bryant Mfg. Co.);
also for Keebler Co., G. D. Searle Co.
WM. N. KIRSHNER & COMPANY, INC.
Executive Plaza. 1132 Waukegan Rd., Glen-
view, 111. 60025; Studio: 1037 Woodland,
Glenview.
Phone: (312) 729-3030
Date of Incorporation: 1959
William N. Kirshner, President— Gen. Mgr.
Robert B. Ross, Vice-President, Training
Robert Beaugrand, Vice-President, Writing
Dept.
Ansel Pope, Vice-President, Art Department
Richard Hereford, Vice-President, Production
W. E. Terry, Creative Director
John Fleming, Art Director
Robert Larson, Secretary
Services: Producer of audio-visual materials for
marketing, sales promotion, TV, training and
public relations; motion pictures, TV commer-
cials, slide programs, slidefilms, industrial and
business presentations, closed-circuit TV pro-
grams for business. Faciuties: Two .sound stages;
three production studios; writing, photography
and art department; recording; animation; edit-
ing; projection and interlock equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxres; Hefty (Mobil Chemical Co.);
Viamorxtc-Hobbs Injector ( Barber-Colman Co.).
Sltoefilms: Cold Heading (Elco Screw & Tool);
Sackncr is Co For Cotton Front (Sackner Prod-
uct); Versatile Variety of Amazing Answers
(Dow-Coming).
*
MERVIN W. LA RUE, INC.
159 East Chicago Ave., Chicago, III. 60611
Phone: (312) SUpcrior 7-8656-57
Date of Organization: 1937; Inc. 1947
Re-Incorporated: 1966
Mervin W. La Rue, Sr., FBPA, Cht^nnan,
Board
Gunter H. Doetsch, President, Exec. Producer
Parker W. Thomas, Secretary
Christine Lundstedt, Production Asst.
Services: Motion pictures, slidefilms. Specialists
in medical, micro and macro-cinematography
CHICAGO PRODUCERS
MERVIN W. LARUE INCORPORATED:
w/ depth experience in scientific, research, medi-
cal teaching films. Consultants: planning, pro-
duction, utilization of audiovisual media. Facili-
ties: Studio, sound and camera equipment; ani-
mation stands; time-lapse, high-speed facilities.
Explosion-proof cameras, lighting equipment;
micro, macroscopic motion picture cameras. De-
velopment, application of fiber optics for body
cavity cinematography. Full spectrum (infra-
red, ultra-violet) motion, still photography.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Introduction to Clinical Medi-
cine (Northwestern University .Medical School);
Challenge of Change (Lake Forest College);
Clinical Proctoscopy (Travenol Laboratories);
Exchange Transfusion in Management of Hemo-
lytic Disease in the Newborn (Stone Foundation);
Reaction of Passively Sensitized Macaco Mulatta
(Northwestern University); Errors of Refraction
(Academy of Opthalmology) .
JACK LIES PRODUCTIONS
1230 W. Washington Blvd., Chicago, lU. 60607
Phone: (312) 243-2600
Date of Organization: 1946
Jack H. Lieb, President
Warren H. Lieb, Vice-President
Donald J. Richter, Sound Engineer
Charles R. Kite, Editor-in-Chief
Ernest Schubert, Production- Asst. Editor
Andy Burd, Production
Bill Swander, Electrical Dept.
Jerry Veysada, Traffic
Services: Motion picture production; industrial,
theatrical, TV, sales promotion, institutional and
sales training; specialists in travel promotion
films, TV productions, spots and shows. Film-
strips and sound slidefilins. Consultant on mo-
tion picture problems. Facilities: Complete stu-
dios, 3 sound stages, RCA 35mm and 16mm mag-
netic and optical recording. Specialists in hi-
fidelity magnetic mixing. Nagra-lBmm sj-nc re-
cording for studio or location. Editing, musical
score facilities, echo chamber.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; 1966 World Series (.American
& National League Baseball Clubs-Lew Fonseca) ;
Farm Progress Show (Prairie Fanner Publica-
tion); New Look at the Land; Last Generation;
Fair Clumce; Constitution 1966 (Commonwealth
of Kentucky); Mrs. Kay Series: Fun at the Zoo
and On the Farm (Dept. of Health, Education
& Welfare ) ; Gerwral Electric Dishwasher ( Zim-
mer McCla.skev Lewis). TV Commf.rchls: for
Slim Master Cycle Exerciser Cummings Brand
(McPherson Associ.ntes ) ; Alberto Culver/ Rinse
Away (Campbell-Ewald, Inc.); Bell Savings &
Loan; Kroger; .Admiral; (Campbell-Mitnun,
Inc.); Termitol (Frank C. Nahser); 7 Up (J.
Walter Thompson ) .
MATTCO ASSOCIATES, INC.
2309 W. Johnsburg Rd., McHcnry, 111. 60050
Phone: (815) 385-5508
Date of Organization: 1960
Branch Offices: New York: 18 W. 45th St.,
New York 10036. Phone: (212) OX 7-2896.
Winston Sharpies, Jr. Musical Director; Clif-
ford Baxter, Sales.
Richard J. Matt, President & Executive Director
\\'illiam .\1. Eraser, Director of Sales
Jerry Olson, Production Maiuigcr
Services: Motion picture and slidefilm produc-
tion, including theatricals, TV and sponsored in-
du.strials. sales and training films. Faciiities:
Recording, music scoring and editing; 16mm and
17lh PRODUCTION REVIEW
167
CHICAGO PRODUCERS:
MAHCO ASSOCIATES:
35mm editing rooms, Mo\-iola equipped; 16mm
and 35mm projection. 16 and 35mm Arriflex and
Eyemo cameras; Nagra sound equipment; com-
plete studio and portable lighting; special cam-
era-boat and truck.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuhes: Happy Holidays: Camping
in the Smokies (.American Oil Co.); Mississi/ypi
Match Race; 1967 Product Liiw-11 films (John-
son Motors); Ireland on the Go (Republic of Ire-
land). Theatrical Shorts: Smoky Mountain
Magic; Voyage from Tahiti (Paramount). TV'
Commercials; Skee Horse (Johnson Motors/
Baker, Johnson & Dickinson); Filet-O-Fish (Mc-
Donald. Inc/D'.\rcy).
FENTON McHUGH PRODUCTIONS, INC.
161 E. Grand .\ve., Chicago, HI. 60611
Phone: (312) 321-0533
Date of Organization; 1956
Fenton P. McHugh, President
Joan Kennedy, Administrative Assistant
Robert Krugly, Comptroller
Services; Production of 16mm and 35mm mo-
tion pictures for business, industry and TV.
Sound slidefilm productions. Facilities: 16mm
and 35mm production equipment; editing facili-
ties and sound stage.
RECENT PRODUCTIONS AND SPONSORS
MoTiox Pictx'res: Race to the Sun (Time-Life
Broadcasting Co.); The Credit Interview (Credit
Union National Association); Old Milwaukee
Beer (Joseph Schlitz Brewing Co.); Slidefilm;
The World Needs Credit Unions (Credit Union
National Association). TV Commercials: for
Milwaukee Western Bank, Miller Brewing Com-
pany (Mathisson & Co.).
MPO Incorporated
185 N. Wabash Avenue, Chicago, 111. 60601
Phone: (312) 372-1535
WiUiam Bailey, Manager
Don Tait, Mgr., Completion Services
(See complete listing under New York City)
BURT MUNK & CO.
56 E. Walton Place, Chicago, 111. 60611
Phone: (312) 337-0034
Date of Organization: 1961
Burton M. Munk, President
Earl .\nderson. Production Manager-Director
Mary .Abraham, Business Manager
Services: Creation and production of motion
pictures, shdefilms and related materials for busi-
ness conmiunication. Sales meeting and conven-
tion services. Nationwide public school distribu-
tion of sponsored filmstrips. FACiLmES: Crea-
tive writing, planning and production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Lot of Living to Do (.VIa>-
tag); Low Temperature Construction, A Step
Forward, Spraying for a Billion, & Power Pack-
age-The Tordon Herbicide Story (Dow Chemical
Company); The Elegant Ones, & Introduction of
1967 Mobile Dishwasher Line (Hotpoint); Table
Talk (Sealy, Inc.). Slidefilms; Decision for
Profit (.American Research Merchandising Inst);
Show a Better Way; Step this Way; Freezers '67
(Hotpoint); Time for Decision (Missouri Fidel-
ity/Union Trust Life Insurance Co.); The
Memoirs of Shadlow Smart-The X/11 Episode
(Motorola); X Stands for Excellence, Sell the
Big Ticket, The Sweetest Sound Around, and
New Products, New Features for 1967 (Zenith).
FRED A. MILES
COMMUNICATIONS CENTERS, INC.
1058 W. Washington Blvd., Chicago, 111. 60607
Phone: (312) SEeley 8-4181
Date of Organization: 1955
Branch Offices: New York: 108 West End
Ave., New York. 10O23 Phone: (212) SU
7-8770. Charles Ticho, Vice-President. Cal-
ifornia: 5545 Sunset Blvd., Holl>'%vood.
90028 Phone: (213) 462-7311. Lionel
Grover, Vice-President.
Fred A. Niles, President
Norman C. Lindquist, Vice-President, Sales
William E. Harder, Vice-President, Production
Rolf W. Brandis, Vice-President, Television
Harry Lange, Vice-President,
Executive Producer
James E. Morgan, Vice-President, Finance
Robert Alpert, Vice-President
Manny Paul!, Vice-President
George Jarrett, Editing Administrator
Dorothy Roecker, Office Manager
Bert Lindberg, Chief Charge Man
Services: TV commercials; industrial films; sales
training films; business theater; sound slidefilms;
TV shows. Marketing and merchandising pro-
grams. FACiLrriEs; 100,000 sq. ft. of space; 3
sound stages; 3 editing rooms complete sound
dept.; carpentry, electric, paint and prop depts.;
5 screening rooms; art dept.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Change is the Challenge,
Where Better Nutrition Starts, Formula for Suc-
cess (Kraft Foods Co.); Revolution in Color
( Clairol, Inc. ) ; Nation of Ncnnads ( United Van
Lines); Radiological Health Lab (U. S. Air
Force); Leadership: A Supportive Role (U. S.
Na\'y); Threads of Craftsmanship (Tony Lama
Co.); The Pacesetter in Aisle #3 (General Mills);
A Storeful of Ideas (Reader's Digest); Partners
in Profit/ Profit for Partners (Kroger Co.); It's
How You Handle It, Beer Clean Glasses (An-
heuser-Busch); Healing Hands of Medico
(CARE, Inc.) Break-Through (Chicago Bridge
6 Iron); Wliat's In a Word? (Community Fund
of Chicago); Showdown (Porter Electric): De-
sire (Wilbert Haase); The Mark of Leadership
(General Electric) Where the Action Is (Beatrice
Foods). Slidefilms: for Sealed Power Rings,
GE, Blair Fashions, Faultless Castor Co., IGA,
Patricia Stevens, Inc., Ariens, Inc., AP Parts,
R. R. Doimelly. TV Shows: The American Canni-
bals, Love in a Sexi/ Society, Marriage ( Episcopal
Radio-TV); Tlie Wonder Circus (Walter Sch\vim-
mer); Score Four, Post Time (IRDC). Ln-E
Shows; Where the Action Is (Beatrice Foods);
Convention Shows, for Admiral Corporation, In-
dependent Grocers Alliance, Gale Products
(Lawnboy), General Electric; The Inside Story
Affair CTheo. Hamm Brewing Co.); Magoo's
Magic (General Electric); 1967 Reveal (Ameri-
can Motors Corp.). Feature Film: The Nash-
ville Rebel.
Pelican Films, Inc.
410 N. Michigan Ave., Chicago, 111.
Phone: (312) 337-8116
Max Pride, Producer
(See complete listing under New York City)
The Book You Need All Year long
• Extra copiesof this big 16th Annual Production
Review issue are available on order (while supply
lasts) at S2.00 each, sent postpaid if pa\Tnent ac-
companies order. Production Revnew and other
annual issues are included in subscription at $3.00
per year; S5.00 for two years. Direct order to
Chicago office at 7064 Sheridan Road Bldg.
PILOT PRODUCTIONS, INCORPORATED
1819 Ridge Avenue, Evanston, 111. 60201
Phones: (312) DAvis 8-3700
(312) BRoadway 3-4I4I
Date of Organization: 1940; Inc. 1952
C. Robert Isely, President
Robert L. Dedrick, Executive Vice-President
Bob Luce, Vice-President, Prod.
C. Don Sheldon, Treasurer
A. E. Boroughf, Secretary
Hal Childs, Director of Photography
Ken Kracht, Director of Illustrative
Photography
Dave Hohnes, Director
Dick Sato, Production Assistant
Connie Andersen, Filmstrip Department
Jay Norman, Jim Cuca, John Needham, Sales
SEH\acEs: Complete creative and production fa-
cilities for motion pictiires and filmstrips. Re-
search, WTiting, photography, soimd recording,
editing, and stripfilm services for industrial and
business films. FACiLmEs: 10,000 sq. ft. 3,700 j
sq. ft. shooting stage with 14 ft. clearance under
catwalks; complete kitchen facilities for food
photography; 16mm Mitchell and .Arriflex camera
equipment; generator & battery packs for field
work; special right hand drive camera truck with
inside camera mount, front platform, top plat-
form and radio gear; Ampex and Magnasync re-
cording equipment including DuKane 30/50
signal generator; double s\stem projection.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti^-res: Shaft Surface Finish (Chicago
Rawhide) ; Selector Switch (Cherry Electric Co.) ;
Safety Makes Sense, To Top Them All (Clark
Equipment Co.); Furniture Unlimited (Steel-
case); Mixed Blessing (Sakrete); The Difference
is P. D. Q., Jewels for Industry (Superior Steel
Castings Co. ) ; Driver Improvement Series-seven
films (National Safety Council). Slidefilms:
Du-a-trol. Stcamall, Cutting Fluids (DuBois
Chemical Co.); Measure of a Leader, Measure of
a Club (Kiwanis International); Message to You,
It's for You, Insuring Good Customer Relaticms
(Chicago Tile & Trust); Welcome (Illinois Tool
Works); A Career That Counts (Victor Compto-
meter); TLC for Wood Block Floors (Jennison-
Wright Corp.).
i
PINNN PRODUCTIONS
40-54 East Erie Street, Chicago, Illinois 606II
Phone: (312) 787-8432
Date of Organization: 1957
Richard J. Powers, President
Sandra Powers, Secretary-Treasurer
Ra>- Hebe!. Production Director
James H. Johnson, Creative Director
Larry Kelly, Sales Director
Ray kupjack. Art Director
Edward Fitzgerald, Graphics Art Director
Harold Amston, Photographic Director
Ida Matz, Comptroller
Paul Spiel, Animation Director
Roger Micus, Cameraman
Dan Lawler, Director
Les Tucker, Musical Director
Frank Rossi, Diana Golz, Dick Haberkom,
Sheldon Kaplan, Lou Battista, Phil Water-
man, Account Executives
Services: Motion pictures, TV commercials,
sound slidefilms, slides, live shows, sales train-
ing meetings featuring "Pinnn Optics" (anima-
tion of shdes, speaker controls movement). Com-
plete studios for creative product and fashion
photography including artists, designers and writ-
ers for collateral material and sales promotion
production. Special packaging and shipping facil-
ities for quantitv' programs. FACiLrriES: 2 Ox-
berry animation cameras, Mitchell animation cam-
era with stands; full range 35mm, 4 x 5, 8 x 10
168
BUSINESS SCREEN • 1967
PINNN PRODUCTIONS:
ind 11 X 14 cameras; automatic slide mounter;
Automatic slide duplicators; three color process-
ng labs for roll, sheet film and color prints. B &
vV lab for processing film and enlargements,
treative art department with Headliner type ma-
:hines. 26,000 square feet of shooting area.
iECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Tear Tup Can (Libby McNeill
i Libby). Slidefilms; Pronto (S. C. Johnson &
Son); Abbott Clean Air Center (Abbott Labora-
tories); Bat Woman (Libby McNeill & Libby);
This is Kclhggs (Kelloggs Sales Co.); Suzanna
Shopper; Gifts of Elegance; National Treasures
(Sears, Roebuck & Co!). TV Spots: WMAQ-TV
Promotional Spots. S.^es Meetings: Kellogg's
Key Biscayne Meeting; Kroehler Sales Meeting;
United Air Lines; Parker Pen; Green Giant;
Breakfast Meeting (Leo Burnett Co., Inc.);
Dairy & Poultry a Go Go! (Swift & Co.);
Pronto {]. C. Johnson & Son Co.); National &
Regional Sales Meeting (Libby McNeill & Lib-
byh Cleveland Press Party (featuring five
{Screens) ( Sears, Roebuck & Co. ) .
Reid H. Ray Film Industries, Inc.
208 South LaSalle Street, Chicago. HI. 60604
Phone: (312) FI 6-0897
Cl>de Krebs, Vice-Pres., General Sales
Dorothy Power .Special Assistant
Reid H. Ray, President & Producer
Ellsworth Pokfuss, Director
Robert Winter, Film Editor
Creative staff for scripts, storyboards for the
production of motion pictures, sound slidefilms.
TV films, TV commercials, animation and graphic
design. Screening room.
(See complete listing under St. Paul, Minn.)
SPORTLITE FILMS:
events and direct sponsor assignments; in-plant
and entertainment, instructional documentaries.
FACn-rriES: On location or studio; Bell & Howell
"ODRs, Cine II, .■Vrrifle.t, Eclair; Nagra tape
recorders, mikes, hp s\tic, color or b&\v; on lo-
cation camera crews per diem basis; color or
b&w stock footage available.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti.bi--s: One for the Money (Thomp-
son Industries); Indy Epic '66 (Bryant .Manu-
facturing); They Catne to Race (The Seven Up
Companv); Scaring 12 Hours of Endurance
(Sporthte oOO" Films); Everyone's On the Go
(Peter Eckrich & Sons).
SPUR PRODUCTIONS, INC.
57 West Grand Ave., Chicago, lU. 60610
Phone: (312) 321-1222
Date of Incorporation: 1966
Ransom P. Dunnell, President
Paul A. Robinson, Executive Producer
Frank Babcock, Secretary-Treasurer
Robert Falisbender, Safes Manager
Kathy Kimotek, Production Assistant
Ser\tces: TV commercials; industrial and sales
training films. Facilities: 16/ 35mm equipment.
Midwest Representatives for: lack Denove
Prods., Hollywood.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictvres: Bctliany Hospital (Bethany
Hospital, Downers Grove, 111.); TV Commeb-
cials: for Holsum bread (W. E. Long); Standard
Oil (D'Arcv Advertising Co.); McDonald Ham-
burgers (D'.\rcy Advertising Co.); Peter Hand
Brewer\' (Batten, Barton, Durstine & Osbom);
Morter(Grant Advertising); Kellogg's (Leo Bur-
nett); lohn M. SmWh Furniture Co. (Herbert
S. Laufman).
RMP Productions of Chicago
203 N. Wabash Ave., Chicago. HI. 60601
Phone; (312) 372-8683
( Ken Drake in charge )
(See data under Rose-Magwood, NYC)
SARRA-CHICAGO, INC.
16 East Ontario St.. Chicago, III. 60611
Phone: (312) \MlitehalI 4-5131
Date of Organization : 1937
William Newton, President
Marvin Bailey, Vice-President
Jack Conrad, Vice-President
Harold Lignell, Vice-President
Pat Saviano, Production Manager
Sebvices: Production of TV commercials. Facili-
ties: 16mm and 35mm equipment, three stages
and processing laboratory.
IECENT PRODUCTIONS AND SPONSORS
TV CoMMKRciALs for: Allstate Insurance; Camp-
bell Soup; Commonwealth Edison; Clearasil;
Green Giant; Kellogg's; Nestle's; Pillsburv; Proc-
ter & Gamble; Pure Oil; ScHitz; Starkist; S%vift;
United Air Lines (Leo Burnett); Alberto Culver;
American Bakeries; Ken-L-Ration; Oscar Mayer;
Quaker Oats; 7-Up (J. Walter Thompson).
SPORTLITE FILMS
20 North Wacker Drive., Chicago, 111. 60606
Phones: (312) 236-8955; 236-8488
Date of Organization: July, 1955
Alfred D. LeVine, Producer
Tom Carnegie, Talent Director
lames Leapley, Unit Manager
Marv Carroll, Comptroller
Robert Renner, Dick Upton, Writers
Services: Motion pictures for industr>-, T\', edu-
cation, commercials, "how-to" marketing; special
rj!irjf.i.i=jrM,iiMJrU
TELECINE FILM STUDIOS, INC.
100 S. Northwest Highway, Park Ridge, 111.
60068
Phones: Park Ridge: (312) 823-1418
Chicago: (312) 763-5818
Date of Organization: 1952
Byron L. Friend, President
June A. Friend, Secretary-Treasurer
Joan Werrbach, Audit-Finance
Paul Luttgens, Production Manager
Arvid Nelson, Si/pprt>ising Editor
Roger Ruhlin, Director of Photography
Services: Motion pictures, filmstrips, live meet-
ings, new product introductions, trade show par-
ticipation. Color and B&W, 35mm or 16mm
studio or location. TV commercials and programs,
complete packaging service, editing, rerecording,
mixing, interlock screening, recording, script writ-
ing, fllmstrip animation, high speed, time lapse
photography. Aniforms, Communipak. FACiLrriES:
Multiple camera, continuous shooting equipment,
35mm and 16mm cameras, Arri, Eclair, etc; mag-
netic recorder .\mpex, Nagra, etc., soimd stage
30' X 45', five-channel re-recording and mLxine;
dubbing from Nagra to sprocketed material;
selsyTi interlock; animation stand, motion pic-
ture and filmstrip, sUde cop\ing equipment;
wireless microphones; location generators. CCTV.
RECENT PRODUCTIONS AND SPONSORS
Motion Picti-res: That the People Shall Know
(Sigma Delta Chi); This is the 4th (RMC Corp.);
Racing (BF Goodrich); The Motorola Story
(Motorola). Slidefilms: Sigma Chi (Sigma
Chi); Ideas and Film (Linck).
TAKE TEN INCORPORATED
211 East Chicago Ave., Chicago, HI. 60611
Phone: (312) 944-0455
Date of Organization: 1961
David R. Hayes, President & Board Chairman
Dean DiBrito, Vice-President, Admirustration
& Production
Leo Peyton, Comptroller
Inez Harris, Corp. Secretary, Motion Picture
Director
Robert M. Cooper, Vice-President Creative
Services
Thomas J. O'Connell, Jr. Director, Client
Services
Kenneth Solomon, Manager, Technical
Services
Services: Industrial motion pictures; live indus-
trial shows; sound-slidefilms; slide presentations;
TV films; videotape; musical jingles; radio tran-
scriptions; radio programs; creative consultation.
FACn-nnES; Business offices; creative dept.; stu-
dio, 16/35mm production; original music, scor-
ing and copying dept.; art dept.; still photography
dept.; print production dept. for collateral ma-
terial.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Sccon<i Thought (Quaker
Oats); It's No Secret Now; And Suddenly —
PoUjcard (Finn Industries); Breakthrough; Hands
Out; Open the Door (A. B. Dick Co.). Slide-
films: The Challenge of Change; The Complete
Line (Masonite Corp); Chain Reaction
(BPRMA); Chili Pepper Land (Universal
Foods); Where Do We Live?; Do Me a Favor
(Montgomery Ward). LnE Siiow-s: Pacemaker;
Over the Horizon (A. B. Dick Co.); Mark One
for Quality (B- F- Goodrich Distributor Show,
American-Standard); In 17.50, Somebody Goofed
(B. F. Goo<lrich 1967 Dealer Touring Sales
Meeting). T\' Commercials: for .\merican
Dental .■Vssn.; First Federal Savings of Chicago;
First Federal of Pittsburgh.
TRANS WORLD PRODUCTIONS INC.
131 So. Wabash Ave., Chicago, Illinois
Phone: (312) ST 2-0010
Date of Organization: 1940
Robert H. Estes, President
James C. Reeves, Vice Pres., and Safes
John Samo, Secretary. Treasurer
Pearl O. Estes. Fashion Cood.
Services: Package TV shows, training films,
slidefilms. still photography. Food color photog-
raphv. Recording and planning. FACiLrriES: Stu-
dio; 40 \ 60 dark room and all prop storage and
sets for all food preparation.
RECENT PRODUCTIONS AND SPONSORS
Motion PirTTBF.s: The Big Picture; Shelf Man-
agement; Slock Control; and Cotirtesy fa Yours
(IGA Food Stores) ;Yotir Bigecst Asset (Wausau
Insurance Co.); The Total That Counts (Jewel
Tea Co.). The Wonderful World of Mr. Frank
CnO (Union Carbide Corp.); T\' Siiow-s: The
Cookine Can Be Fun Show (Eddie Doucette
on Staffas Chef): Cooks Tour Show (IGA).
*
HENRY USHIJIMA FILMS, INC.
1101 Harrison Avenue, Park Ridge, III. 60068
Phone: (312) 698-3331
Date of Incorporation: 1962
Henry Ushijima, President & Exec. Producer
P. .\. Ushijima, Treasurer
Ruth Ushijima, Secretary
Services: Producers of motion pictures and slide-
films for industry, education and TV. FACn-mES:
.Ml location equipment in both 35mm and I6mm
and complete editing facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictir»:s: Golf With Sam Snead (Fire-
stone Tire & Rubber Co.) A Meeting to Re-
member (Vogue Productions-Renault); Agent 008
17lh PRODUCTION REVIEW
u»
CHICAGO PRODUCERS:
HENRY USHIJIMA FILMS:
f Hiram Walker (AVA); A Report to Distributon
(Continental Motors (AVA); The Dashaveyor
(Dashaveyor Corp.); Reo Mower TV Comm
(Magee Wheelhorse); SLroEFiLMS: The Founda-
tion (American Bldg. Constitutionally), To Your
Health (Western Ogden Purifier Corp.).
VPI of Illinois, Inc.
450 East Ohio St, Chicago 60611
Phone: (312) 787-2500
Robert Sinise, Vice President
(See complete listing under New York City)
WILDING INC.
1345 West Arg>le St., Chicago, 111. 60640
Phone: (312) BRoadway 5-1200
Date of Organization; 1914; Inc. 1927
Main Office and Studios
1345 West Arglvie St., Chicago, 111.
Phone: (312) BRoadway 5-1200
Dirk Young, Vice Fres., Midwest Sales
Other Chicago Locations
Wilding-TV Division
301 East Erie, Chicago, 111.
Phone: 943-9500
Carl J. Nelson, Vice President
Communications Idea Center — Customer Service
5725 North Broadwav, Chicago, 111.
Phone: BRoadwav 5-1200
Robert Younker, Robert Lane.
Commercal Picture Equipment
Broadway, Chicago, III.
Phone: BRoadway 5-1200
Harvey N. Wilcox, Manager
5719 North
Wilding Branch Offices
New York: 405 Park Avenue, New York, N. Y.
Phone: (212) 759-0854. Dave Raymond, Vice
Pres., Branch Manager
Detboft: 4925 Cadieux Road, Detroit, Mich.
Phone: (313) TUxedo 2-3740. William R.
Winn, Senior Vice Pres.
13535 Livemois, Detroit, Mich. Phone; (313)
933-2431. W. W. Kraft, Vice-Pres.-Branch
Martager
Cixveland; 2307 Chester Ave. Phone: (216)
771-4030. S. C. Johns, Jr., Branch Manager
Los Angeles; 8460 W. Third St., Los Angeles,
Cal. Phone: (213) 651-1860. W. Watkins,
Production Manager
Toronto: Wilding/ Canada Ltd., 875 Don Mills
Rd., Don Mills, Ontario. Phone: (416) 429-
1270. R. K. Carlson, Vice Pres., Branch Mgr.
WILDING DIVISIONS
Mid-America Color Lars: 1345 Argyle St.,
Chicago, III. Phone (312); 784-4224. D. H.
Howe, Lab Superintendent
Tri-dex Display Corporation: 13800 Nelson,
Detroit, Michigan. Phone: (313) 931-0300.
A. S. Cetlinski, President
Officers and Department Heads
R. C. Ausbeck, President
Daniel B. Gallagher, Exec. Vice-President
William R. Winn, Senior Vice-President
Harold Kinzle, Vice-President-Production
George P. Zenner, Vice-President Finance
C. F. Weake, Vice-President
F. F. Palac, Treasurer
L. A. Backey, Secretary
J. W. Anderson, Advertising and Public
Relations
WILDING INCORPORATED:
Services; A communicatioD agency specializing
in marketing and promotion. Creative counselors
and producers of motion pictures, shdefilms, TV
commercials, complete live shows and presenta-
tions, conventions and sales meetings, displays,
exhibits, printed materials, and audio-visual in-
stallations.
FACiLmES: Studio and service operations de-
tailed as follows: Chicaco: (1345 Argyle Street);
Home office and main studios; 105,000 sq. ft.
floor space — 29,000 sq. ft. in four sound stages
(75' X 140'. 70' X 100'. 50' x 100', 75' x 60'); re-
mainder in administrative and creative offices;
still and motion laboratories, color and black
and white; optical, animation and art depart-
ments; film screening rooms; sound recording
departments; film vaults; carpenter shops, etc.
(5719 N. Broadway) : 20,000 sq. ft. floor space
— 15,000 sq. ft. devoted to manufacturing of
projection screens, portable stages, 8mm film
cartridges, portable lecterns, and specialized pro-
jection equipment; and administrative offices.
TV production facilities were opened during
1966 at 301 E. Erie, designed and created for
the production of TV commercials. Comprising
4,150 sq. ft.; building houses a stage, screening
room and administrative offices.
Detroit; (4925 Cadieux Road) : This building
was especially designed and constructed for mo-
tion picture production. It contains administrative,
sales and service facilities, t\vo sound stages total-
ing 8,000 sq. ft. and screening rooms. (13535
Liveraois ) : Operations here include creative,
training and sales promotion and merchandising
services and a complete graphic arts production
department. (Tri-Dex Display Corp. — subsi-
diary, 13790 Nelson Ave.): 30,600 sq. ft. floor
space — 27,600 sq. ft. devoted to the design and
production of displays and exhibits and includes
carpenter shops, paint shops, assembly areas and
storage; 3,000 sq. ft. — administrative and office.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ideas (Sylvania Corp.); Big
City Paper (Chicago Tribune); It's Your Deci-
sion— Clean Water (Soap & Detergent Assoc);
Toward the Victory of Health (American Di-
etetic Assoc); Indian Hill (Bell Laboratories);
Sports Car Fun (Ford Motor Co.); The Name
of the Game is Fun (American League-Chrysler
Corp.); From Cow to Carton (Pure Pak Div.
of Excello Corp.); Child of Darkness, Child of
Light (Foster Parents Plan, Inc.); Opportuni-
ty Land (Deere & Co.); Firebrewing Story
(Strohs Brewing Co.). SLroEFiLMS: High Time
for Hires 1967 (Hires); See-Tell-Sell Program
(International Harvester); "C The Difference
(American Oil Co.); Ingot Soundness (Republic
Steel); Royal New Cougar (Lincoln-Mercury);
Selling the Big Deal (Quaker State); Pure Pride
(Pure Oil Co.); T-Bird (Ford ^^otor Co.). In-
dustrial Stage Shows: General Electric Utility
Executives Conference; Ford and Lincoln-Mer-
ciuy 1967 New Car Announcements Shows (U.S.
and Canada); Gibson shows; American Associa-
tion of Travel Agents; Eastern Airhnes Show;
Royal Crown show; A. O. Smith-Harvestore Div.
show; RCA Whirlpool show.
WIDE-SCREEN FILMS LTD.
525 Pinecrest Lane, Wilmette, IlL
SER\^CES: Motion pictures, slidefilms; specialists
in stereo and widescreen techniques.
(New company, reorganized in 1965)
ZAPEl STUDIOS, INC.
615 North Wabash Ave., Chicago, 111. 60611
Phone: (312) Superior 7-2755
Date of Incorporation: 1955
Owen Zapel, President & Executive Director
Ken Knutson, Production Manager
Warren Leming, Editor
Darel Hale, Cameraman
ZAPEL STUDIOS INCORPORATED:
Services: Producer of animation for TV com-
mercials, industry and education. Live action for
all purposes. Audio visual productions for sales
presentations, slidefilms, filmstrips, Cellomatic.
Optical and animation camera services for Mid-
west producers. FACiLmEs: Studio 2000 sq. ft.
with working kitchen; two floors, animators, art-
ists, layout, lettering, hot press, 16mm and 35mm
projection; 35mm optical and magnetic interlock.
Editing with 16nmi and 35mm Moviolas, two
animation stands. Master series Oxberry with
Aerial Image projector, Joy-Stick control. 16mni
and 35mm; 35mm printer.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Cape Cod — Classics — Re-
flections; New Home Service (Homemakers,
Inc.); Supplementary Agents Pension Plan (All-
State Ins.); Swiss Family Robinson (OZ Produc-
tions). TV Commercial: Avant (Kroehler Fum.
Co.).
KANSAS
CENTRON CORPORATION, INC.
West Ninth at Avalon Road, Lawrence, Kansas
Phone: Viking 3-0400
Date of Organization: 1947
Arthur H. Wolf, President and Exec. Prod.
Russell Mosser, Executive Vice-President
and Treasurer
Charles Lacey, Vice-President & Secretory,
Director of Production
Norman Stuewe, Vice-President and
Director of Photography
J. W. Newsom, Director of Sales
T. J. Johnson, Account Executive
Harold Harvey, Director
Margaret Travis, Script
John Clifford, Script
J. D. Powers, Script
Dan Palmquist, Director of Editing
James Pearce, Director
Courtney Jones, Writer-Director
Gene Boomer, Director
Don Jessup, Sound Engineer
Oscar Rojas, Art & Animation Director
Douglas Poulter, Director of Animation
Photography
SER\^CES: Motion pictures, slidefilms and sales
meetings for public relations, sales, training, edu-
cation and television, sales meetings. Subcontract-
ing. Specialized sports photography. Specialized
color and/or black and white still assignments.
Animation and recording service. FACn-rriES:
New studio and office facilities include 60' x IOC
X 27' and 50' x 50' soimd stages, voice studios,
editing rooms, sound rooms, etc. Mitchell, .\Tri-
flex and Eclair cameras; complete hghting and
sound equipment for studio and location. Com-
plete animation facilities, Oxberry Senior anima-
tion stand, 16mm and 35mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Dealers Choice (Phillips Pet-
roleum Company); Ride the Hot One (Continen-
tal Oil Company); New Dimensions in New
Construction, Building Better Living (General
Electric); To Totich a Child (The Mott Founda-
tion); Schools Are Built for Learning; Lennox
Compressors (Lennox Industries); The Invisible
Traveler (Cities Ser\'ice Gas Company); 1 Day
of Judgment (Eli Lilly); European Culture Re-
gion; Spain and Portugal; Italian Farm Family;
Airplanes and How They Fly ( McGraw-Hill Book
Co.); Parts, Joy of Seville (Webster Division,
McGraw-HiU Book Company). T\^ Commer-
cials: Skelly Oil Company (Bruce B. Brewer):
Cities Service Oil Company. Sales Meeting:
1967 Phillips Petroleum and Continental Oil
Co.
170
BUSINESS SCREEN • 1967
MINNESOTA
COUNTRYMAN-KLANG, INC.
905 Park Ave., So., Minneapolis, Minn. 55404
Phone: (612) 332-2538
Date of Organization: 1956; Inc.: 1959
Thomas C. Countryman, President &
Director of Photography
Floyd A. Klang, Vice-President, Writer-
Director & Producer
Florence Brown, Production Coordinator
Robert A. Farrell, Camera Department
lack Gauvitte, Sound Department
tames Sugimura, Slide Films
Robert L. Edwards, Art Director
Sebwces: Producers of industrial, educational,
sports, sales, sales training, TV commercials and
fSmstrips, 16mm and 35mm, and advertising
sales pnotography. Faciuties: 4500' stage, ani-
mation, Mitchell. Arriflex, dollies. Lighting and
sound equipment for studio or location. Complete
recording with Nagra. Four Magnasyncs inter-
locks and multi-channel mixing. Music library
and producers services.
lECENT PRODUCTIONS AND SPONSORS
Motion Pictxibes: The Road Ahead; Profit . . .
As Large as Imagination; To See and To Hear;
Bright Warning 1966 Canadian Version (3M
Company); Camp Friendship; In The Name of
Humanity (Minnesota Assn. for Retarded Chil-
dren); V/Stol Tactical Display and Control (Hon-
eywell, Inc.); NCAA Basketball Championships
(5 shows) (Pepsi-Cola); De^'gn and Accuracy
. . . the Essentials of Reliabilitu ( Uni vac. Inc. ) ;
More Power for MAPP Land (Mid-Continent
Area Power Planners); Carguard 1966 Ver.sion
(Cargill, Inc.— Salt Division); Z-Stage Sow Pro-
gram (Cargill, Inc.— Nutrena Division). Sude-
Fnjus; Kodak Bowl Report (Sports Films & Tal-
lents/Eastman Kodak Co.); A Day to Live In
(Jewish Home for the Aged); Selling a Future
(Palmer Writers School): TV Commebcials:
Blindfold (3M Co./MacManus John & Adams,
Inc. ) ; Schweigert Meats. Tonka To\s ( Kerker-
Peterson, Inc.); First National Bank of St. Paul
(John W. Forney, Inc.); Crystal Sugar (Barick-
man & Selders Adv. Inc. ) ; Lan-O-Sheen ( Bozell
& Jacobs, Inc.); King Koil (Johnson-Livingston).
EMPIRE PHOTOSOUND INCORPORATED
4444 W. 76th St., Minneapolis, Minn. 55435
Phone: (612) 920-3020
Cable Address: EMPS, Minneapolis
Telex: — 029-5317
Date of Incorporation: 1945
William S. Yale, President & Treasurer
Richard N. Jamieson, Executive Vice-President
Joseph T. McDermott, Vice President of Sales
Arthur J. Nicol, Vice President, Production
John Raddatz, Director of Photography
Mary Sherman, Corporate Secretary
Wanen Rose, Mgr., Systems Engineering
Cordon Winters, Mgr., Commercial Still Dept.
Paul Martinson, Manager, Sound Dept.
Rik Rydlun, Art Director
Services: Production of motion pictures, sound
slidef ilms, TV commercials and sales meeting pre-
sentations. Time-lapse, slow motion equipment.
Editing and interlock projection. Tape and mag-
netic film recording, disc and tape music libraries.
Process screen and arc rear projection. Still lab-
oratory. FAcnjTiES; 16mm Maurer and Arriflex
cameras; 35 mm and Techniscope cameras; 16mm
Eastman Arc projectors; Strong Arc projectors
; for 31i" X 4' slides and filmstrips; 8' x 20", 12'
i X 30" and 20' x 20' projection screens, available
for conventions, sales meeting, etc. .\nimation,
Soimd recording studio for stereo or monaural
recording; 35mm recording equipment; Nagra
recording equipment; Ampex MRTO 4-track S"
stereo equipment; industry and educational video-
tape production on Ampex VR 1000 and VR
EMPIRE PHOTOSOUND INCORPORATED:
7000; 40' x 60' x 20' high sound stage; stereo high
fidehty public address system.
RECENT PRODUCTIONS AND SPONSORS
-Motion pictures: The Promise of Esterhazy,
The Growing Edge, That Something More, Quest
and Techniscope newsreel coverage of events at
IMC (International Minerals and Chemical
Corp.); Metal Forming Processes (Hossfeld Mfg.
Co.); In Touch With Tomorrow (First National
Bank of Mpls.); Growing Soybearu (National
Plant Food Institute); The Open Stage (Minne-
sota Theatre Co. ) ; Gene Littler Golf Film Series
(Sahara Products); TV Commercials: for 3M
Company (McManus, John & Adams, Inc.);
Great Northern Railway Co. (John Forney, Inc.);
Walter Mondale for Senator (CoUe & McVoy
Advertising Agency, Inc.) and Studio One. Meet-
ing PRESENTATIONS: Specialized videotape pro-
duction for M. F. Patterson Dental Supply Co.,
M. F. Patterson Dental Supply Company's 1966
Sales Meeting, Toro Mfg. Corporation's 1966
Sales Meeting; Farmers Union Central E^xchange
1966 Annual Meeting; AMC Convention for the
Dayton Company.
FILM SERVICES, INC.
2219 Johnson St., N.E., Minneapolis 55418
Phone: (612) 789-1235
Date of Incorporation: 1961
Iver C. Lind, President
Galen L. Cain, Secretary-Treasurer
Services: 16mm motion picture production;
scripts; sound recording; editing. Fachjties:
Small studio, sound recording and editing equip-
ment; cameras, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hospital Fire Safety (Hen-
nepin County General Hospital); Report on
Africa (Rev. Delmar Kingsriter); Who's Watch-
ing the Store? (Honey-well, Inc.); On Call for
All (3M Co.). TV Spots: Cliristmas Toys (Mid-
land Cooperatives, Inc.).
ANTHONY LANE FILM STUDIOS., INC.
7401 Wayzata Blvd., Minneapolis, Minn.
Phone: (612) 545-2518
Date of Organization: 1948
Branch Offices: New York: 2 Overhill Rd.,
Scarsdale. Phone: SC 5-3477. Neil McCaf-
frey; Washington, D.C.: 2828 Connecticut
Ave-, N.W. Phone: 332-7617. Lawrence
Griswold; California: 2859 Federal Ave.,
W. Los Angeles. Paul Wurtzel.
Anthony Lane, Chairman of the Board
William R. Heideman, President
Sereno S. Scranton, Director Technicolor
Equipment Sales
Muriel Hovorka, Comptroller
Wm. C. Perry, Production Coordinator
Services: 16 and 35mm production of industrial
and TV films and commercials. Hunting and
other sports films a specialty. Animation; sound
slidefilms; recording for radio, T\' and films.
Faciijties: Sound stage; recording 16mm mag-
netic, Vt" tape; three music hbraries; sound ef-
fects library'. Eclair-Nagra equipped.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictu-res: Polluting Our Blessings (.Arch-
er Daniels Midland Co.); Masonry Hartdling and
Sugar Boat (Melroe Mfg.); Showmobile (Wenger
Corp.); Larson Boats 1967 (TV) (Larson In-
dustries).
LOW & ASSOCIATES, INC.
7708 Morgan .\ve., South, Minneapolis, Minn.
Phone: (612) 866-4110
Date of Organization: 1959; Inc. in 1961
R. Glenn Low, President & Producer
WEST CENTRAL STATES
LOW AND ASSOCIATES:
Roseanne E. Low, Vice-PresiderU i
Associate Producer
Justin S. Edwards, Vice-President
Wilham J. Steinbicker, Director
Richard W. Laird, Art & Animation Director
Services: Writing and production of motion pic-
tures for industry and government. Shdefilms;
TV commercials and producer's services. Fa-
cilities: Modem studio with complete live action
and animation production facihties. Arriflex and
high-speed camera equipment, sound stage,
Nagra, Magnasync and Stancil-Hoffman sound
equipment, electrical interlock system, Color-
Tran quartz hghting. Moviola and other editing
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion P>ictures: Charlie (Federal Aviation
Administration); Time Optimal Control Weapon
Stabilization System; Rockeye II: Weapon Evolu-
tion and Development; Rockeye 11: Prototype
Production; LVM Feasibility Demonstration and
FMU 30/B (Honeywell, Inc.); On Safari in
Africa (Commimity State Bank of Bloomington);
Project Evaluation and Tropic Testing (Picatiimy
Arsenal); One classified film for the Department
of the Army.
REID H. RAY FILM INDUSTRIES, INC.
2269 Ford Parkway, St. Paul, Miim., 55116
Phone: (612) 699-1393
Date of Organization: 1910
Branch Office: 208 So. La Salle St., Chicago,
60604. Phone: (312) H 6-0897. Clyde
Krebs.
Reid H. Ray, President & Producer
Ellsworth H. Polsfuss, Asst. Secretary h
Producer
Mrs. Frances Hostettler, Asst. Treasurer
Del Shockley, Controller
Clyde Krebs, Vice-President, General Sales
Webb Hedin, Twin City Area Acct. Exec.
James Jackson, Art & Animation Director
Robert H. Winter, Chief Film Editor
Donald Anderson, Chief Sound Engineer
Services: Creative staff for scripts, stooboard,
music scoring, and the production of motion pic-
tures, sound shdefihns, T\' films, TV commer-
cials; animation and graphic design, sales meeting
programs; editing, interlock screening, and 6-
chaimel recording services. F.^ctlities: Anima-
tion Department; studio-stage; 16 and 35mm
editing equipment; recording equipment, includ-
ing Nagra, K" tape, 16mm magnetic, 16mm
optical, 35mm magnetic, 35mm optical (RCA
hcensee) , studio and location recording; 300 amp-
here portable gas-electric generators; .\rriflex and
Mitchell cameras, still photographic equipment;
arc and incandescent hghting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Discover Hawaii and Aloha
Hawaii (United Air Lines); Land of Oppor-
tunity; What's New for 1967; //; and Cite us This
Day (Deere & Co.); The Greater Harvest (Pi-
oneer Hibred Com.); Happiness Is . . . (Peaivm
Candy Co.); Fisher Quintuplets (Joe Floyd);
SuDEFiLMS: Life on a Dairy Farm (National
Dairy Association); Acrepfing Deposits and
Cashing Checks (NABAC); Deposits-Life Blood
of Banking (BPRMA); NW Bancorporation Re-
tiremetU Plan (Northwest BanCorporation).
t(^ this symbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
17th PRODUCTION REVIEW
171
WEST CENTRAL STATES
RUSTEN FILM ASSOCIATES, INC.
5910 VVayzata Blvd., Minneapolis, 55416
Phone: (612) 545-1656
Date of Organization: 1958
Paul D. Rusten, Producer
Ted K. Larson, Production Manager
William Brown, P}iotography
Services: Creative design, writing and full pro-
duction of business, educational and religious
motion pictures, sound slidefilms and TV docu-
mentaries; talent and art services. Facilities:
Camera, sound recording, lighting and editing
equipment for dialogue or narrated productions
in company studio or on location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes; Carlcton College (Carleton
College); For Thiel Tomorrow (Thiel College);
Happy Grass (Toro Mfg. Corp.); Engine Block
Storage System (Standard Conveyor Co.); Slide-
films: The Better Sell Best, Opportunity for
Profit (Toro Mfg. Corp.); TV Commercial: NK
Cash Grain and NK 222 General (Northrup King
& Co.).
MISSOURI
Metropolitan Kansas City
CALVIN PRODUCTIONS, INC.
1105 Truman Road, Kansas City, Mo. 64106
Phone: (816) HA 1-1230
Date of Organization: 1931
Leonard W. Keck, President
William Hedden, Vice-President
Frank Barhydt, Vice-President
James Hash, Secretary-Treasurer
Richard Bulkeley, Executive Producer
James Moore, Production Manager
Larry Kauffman, Director of Marketing
Donald Phillips, Manager, Administrative
Services
Services: 8mm, 16mm and 35mm color, sales
and sales training and educational films: 8mm,
16mm and 35mm service work and laboratory
facilities for other producers, universities and in-
dustrial photographic departments. All film serv-
ices offered at one location. FACiLrnzs: Two
soimd stages, area 19,000 sq. ft.; location equip-
ment; laboratory with output of 25,000,000 ft.
b&w, 30,000,000 ft. color a year; Kodachrome,
Ecktachrome, and 16mm negative-positive color
printing and processing, 14 editing rooms; two
sound studios with six channels, eight phono, re-
cording equipment for film, tape, wax, magnetic;
ten fiill-time directors; creative staff; complete
Oxberry animation and music facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Year of Disaster (Caterpillar
Tractor Co.); It's the Same Story — With A Dif-
ference and A True, Spectacular Story (E. I. Du
Pont de Nemours); An Extra 6 in '66 (EH Lilly
& Co.); Missouri Calendar (State of Missouri);
Promises to Keep (Mid-Continent Regional Ed-
ucational Lab.); The Million-Dollar Eraser
(NASA); Know Your Football (Official Sports
Film Services); Someone You Can Trust — Some-
one You Can Be (Smith, Kline & French); A
Report to Members (Southern Pine Association);
Separate Training Films (for Anne Saum & As-
sociates and Inter-University Film Group).
this symbol over a producer's
listing in these pages refers to displa\' adver-
tisement in this 17th Production Review issue.
HORIZON PRODUCTIONS
(Division of Longmoor-Nelson, Inc.)
301 West 73rd St., Kansas City, Mo. 64114
Phone: (816) 363-3585
Date of Organization: 1947
Date of Incorporation: 1952
William V. Longmoor, President
Allen Jacobs, Vice-President
James P. Jouras, Secy.-Treas.
Ralph L. Papin, Producer/ Director
Maurice W. Prather, Director of Photography
Roger C. Webb, Sound Engineer
Patricia Moore, Office Manager
Services: 16/35mm motion pictures for sales,
sales training and promotion, public relations,
educational and religious fields. 35mm sound
color slidefilms for industry and education; TV
commercials, live and animated; research, story-
treatment and script writing; complete producers
service. FACiLrnEs: for 1 6/ 35mm motion pictures
and 35mm filmstrips. Sound service dept. with
8 channel mixing console, interlocked projection
and Magnasync recorders and dubbers, Ampex,
Nagra, and Rangertone s>'nc record and playback
equipment. Westrex 35/32 & 16mm optical re-
cording system; editing rooms, music libraries,
16/ 35mm Arriflex camera equipment, animation
and stop-motion cameras and related equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Pause and Consider (Supreme
Council, Order of DeMolay) ; Gifts of Time (Kan-
sas City Museum/ Junior League of K.C.); The
Wonder Workers (Heart of America United Cam-
paign). Slidefilms: Demonstration Techniques;
Interview Techniques; Sktjlight Electronics; Ren-
aissance ( Cessna Aircraft Co. ) ; Berry Travel
Sales Promotion (Barickman-Selders Agency);
United Campaign Training Session (Heart of
America United Campaign). TV Commercials:
for Holsum Bread; Strongheart Tastyburger
(Barickman-Selders Agency); Commerce Trust
Co. (Valentine-Radford Agency); Iowa State
Republican Committee Series (Wesley Day &
Co. ) ; Meyer's Bread series ( Cranf ord-Johnson
Adv.); Safety Federal Savings & Loan (The Bid-
die Co.).
Metropolitan St. Louis Area
CONDOR PRODUCTIONS, INC.
3024 North Lindbergh Blvd. St. Louis,
Missouri 63074
Phone: (314) AX 1-3430
Date of Organization: February, 1967
Wm. Schmidt, President, Producer
C. J. (Duke) Uding, Vice-Pres. & Operations
Mgr.
J. E. Schell, Secretary/ Treasurer, Producer
Services; Motion pictures, shde and stripfilm pre-
sentations, TV film and commercials, language
and science tape/ film series. Producer services,
from pre-script to screen. Sound recording and
dubbing. Story preparation, scripting and scene
breakdowns. High speed tape duplications. Edu-
cation and training consultation. Facilities:
Complete script service; 16mm and 35mm pro-
duction facilities; complete sound recording and
duplication, Vi" and 16mm; sound studio; ani-
mation; interlock projection in studio or client's
location.
RECENT PRODUCTIONS AND SPONSORS
(New Company— Organized in 1967)
EDW. H. GOLDBERGER PRODUCTIONS
1210 Tamm Avenue, St. Louis, Missouri
Phone: (314) MI 7-7112
Date of Organization: 1946
Edward H. Goldberger, Producer
Services: Motion pictures for documentary, news-
reel and public relations; I6mm kinescopes (off/
.lir) of local television programs. FACiLmEs: On-
GOLDBER&ER PRODUCTIONS:
premise studio; four cameras, lighting and edit-
ing equipment.
RECENT PRODUCTIONS AND SPONSORS
■Motion Pictures: No Man Is An Island (KTVI-
TV); Seven League Boots for Danny (St. Louis
Society for Crippled Children); Internationai
Folk Dancers (Steve Edison). TV Commercials:
for Al Maecher Adv. Co.; Gold Agency.
Guggenheim Productions, Inc.
14 N. Newstead Ave., St. Louis, Mo. 63108
Phone: (314) JE 5-9188
(See complete Usting in Washington, D.C. area^
HARDCASTLE FILM ASSOCIATES
7319 Wise Avenue, St. Louis, Mo. 63117
Phone: (314) MI 7-4200
Date of Organization : 1930
J. H. Hardcasde, Producer
Lambert Kaiman, Director
Richard Hardcastle, Editorial
Richard Hardcastle, Jr., Production
Services: Production of sound motion pictures,,
shdefilms, TV documentaries and commercials in
b&w and color; advertising, sales promotion, pub-
he relations, and training films for business, civic
and religious organizations; local coverage or
completion services for out-of-town producers.
Facilities: 35mm & 16mm Arriflex, Auricon Fro
600, Eclair; sound stage, Nagra, Ampex, Standi
Hoffman and Magnasync recorders; editing rooms.
Moviola; portable lighting equipment for loca-
tion production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: This Business of Air and The
Lengthening Shadow (KSD-TV); Introduction to
Steel (Fleischman Hillard, Inc.); Can Machin-
ery (Continental Can Co.); Underground Distri-
bution (Jasper Blackburn Corp.). Slidefilms:
Wet and Wild and 1966 Holiday Sales (Seven-
up Company); TV Commercials: Manchester
Bank series (Lynch, Phillips & Waterbury); ABC
Bank Series (Guild Asjiiociates).
NEBRASKA
Omaha Metropolitan Area
JACK ANDERSON PRODUCTIONS
1701 North 74th St., Omaha, Neb.
Phone: (402) 393-3888
Date of Organization: 1958
Jack Anderson, Ou-ner
Services: Production of documentary, education-
al, sales training, motion pictures, filmstrips,
slides, recordings, regionally and from coast-to-
coast. Producer services. Cleared to Secret. Fa-
cilities: 16mm Auricon Pro-600, Bolex Reflex,
Cine-Special, Bell & Howell cameras; single and
double-system recording equipment including
Magnasync, Magnacorder, Ampex, Roberts, Ran-
gertone; animation stand; hot press tides; editor-
ial facihties; sound stage wiui studio lighting;
portable gear for location assignments.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Man from Minden (U.S.
Senator Curtis ) ; Serenade to a City ( Lincoln
Chamber of Commerce); Operation Disaster
(Army National Guard); Intercross — 1966 and
Gold 'n Pure — 1966 (Waterman-Loomis H>-
brids).
CHAPMAN /SPITTLER PRODUCTIONS, INC.
1908 California, Omaha, Nebraska 68102
Phone: (402) 348-1600
Date of Organization: 1960
Robert J. Spittler, President
Donald L. Chapman, Secretary-Treasurer
Donald L. Hanson, Art Director
Brian Kennedy, Commercial Photo Dept.
172
BUSINESS SCREEN • 1967
CHAPMAN-SPITTLER PRODUCTIONS:
Sehvices: 16/35mm motion pictures; filmstrips;
35inm slides, slide presentations; artwork and
animation; still photography; TV films and com-
mercials; recording, editing and scripts. Faceu-
mES; Sound stage; recording studio; 16/ 35mm
tediting, sound and production equipment for lo-
cation or studio. Airplane for transportation, lo-
cation use.
lECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Idea That's Changing a
6,000- Yrar-OU Irrigation Habit (Valley Mfg.
I Co.); Please! (United Community Services). TV
CoMMEBCiALS: for Northern Natural Cas; Mu-
tual of Omaha; Northwestern Bell (Bozell & Ja-
cobs).
RAY J. CHRISTENSEN FILAA ASSOCIATES, INC.
809 N. 50lh St., Omaha, Nebraska
' Phone: (402) 558-5611
Date of Organization ; 1956
Ray J. Christensen, Producer, Director
Roger P. Mazur, Cameraman, Editor
Sebvices: Research and creation of motion pic-
tures for public information, education and public
relations, specializing in documentary,' techniques.
FACiLrriES: Arriflex 16mm S & BL, Nagra re-
' corder and allied lighting and editing equipment.
RECENT PRODUCTIONS AND SPONSORS
MonoN PicTtmEs: It's About People (North-
western Bell Telephone Co. ) ; Together and Time
(Nebraska Sv-nod, Lutheran Church in America) :
The Tie That Binds (Immanuel Inc.); Untitled
I Film (Metropolitan Utilities District).
WALTER S. CRAIG FILM PRODUCTIONS
4315 Burt Street, Omaha, Nebraska 68131
Phone: (402) 551-4400
Date of Organization: 1937
Walter S. Craig, Owner and General Maruiger
Sebvicfj;: 35mm and 16mm production services,
1 color and b&w, soimd or silent, location or studio.
Also furnishing out of town producers with equip-
ment and personnel. FAcrLiriES; Mitchell, Bell
& Howell. Cine Soecial cameras; Westrex sound,
I Mole-Richardson lighting; Fearless dolly, Worrell
! Head, Western Electric and Telefimken micro-
phones; Mole-Richardson boom, camera car, re-
mote power for camera and recording, portable
power, .inimation. Complete editing, magnetic or
onticnl- .35mm and 16mm interlock.
RECENT PRODUCTIONS AND SPONSORS
Monov PrmiRES: Untitled films and film serv-
ices for industn,' clients during entire past year;
basic producer services only.
FOTO FONIC SALES & PRODUCTIONS
109 E. Ashton St. (Box 663) Grand Island, Neb.
68801
Phones: (30S) 382-0170; 9646
Date of Organization: 1963
Bill Martin, Oicner-Manager-Producer
Steve Martin, Associate Producer
Mike Alberts. Director
Ed Mason. Director of Photography
Willard Morton, Sales Manager
Lew Cole, Sound Production Manager
Ruth Martin, Manager. Script Department
Services : Production of slide and filmstrips for
public relations, sales training, education, adver-
tising, product demonstration, sales meetings, etc.
Sound tracks for all t%T5es of film productions and
audio presentations. FACn,rnES: Complete audio
and film studio facilities; art and animation serv-
ices; photo and photo copy; high speed dubbing
of magnetic tapes; writing and editing; and asso-
ciated services except film duplication.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Chritt — The Church artd Ycni (First
Methodist Church, Grand Island, Nebraska); The
Challenge of Tomorrow (Community Develop-
ment Council); The Came That Never Ends
FOTO FONIC SALES/PRODUCTIONS:
(Nebraska Division of Resources); Changing
Frontiers (Central Nebraska Trade School);
Sands of Time (North Platte Chamber of Cotn-
merce ) ; Show of Progress ( Centeimial Commit-
tee).
NORTH DAKOTA
BILL SNYDER FILMS
lOo"^:; Broadway, Fargo, North Dakota
Mailing Address: Box 984, Fargo, N.D.
Phone: (701) 232-6500
Date of Organization: 1956
Bill Snyder, Owmer, Cinematographer
John i\icDonough, Creative Director
Conrad Rose, Cirwrruttographer
Wilson Ferragut, Editor
Jim Baccus, Writer
Services; 16mm sales promotion, pubUc rela-
tions and educational films for business, agricul-
ture; TV commercials; sound slidefilms; news-
film coverage; agricultural film stock footage li-
brary; film completion for in-plant photographers.
Facilities: Cine-Special, Eyemo and blimped
.\rriflex cameras; MagnasyTic recorder; three-
channel mixing and equalizing equipment; Per-
fectone Vi" sync recording and transfer equip-
ment; animation stand; music library; sound
Moviola; portable lighting equipment; time-lapse
equipment; company-owned aircraft.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictt'res: The Other End of tlie Line
and What's It Take (Otter Tail Power Co.); Htj-
draulic Harroweeder; Bobcat a Co Go; Bobcat
Afyplications Series (Melroe Mfg. Co.); Arnold
Olsen (Judge Advertising); The Cliaffsaver
(Quanrud Company); Untitled (Sylvania Elec-
tronics). TV Commercials: Farm Loans (Pro-
duction Credit .Associations/ Colle and McVoy);
Gasoline and Tire Service, Central Exchange;
Banks (Paulsen Advertising NW Bank); Insur-
ance (Blue Cross and Blue Shield/ Fhnt and As-
sociates); Batteries (National Cooperatives, Inc.);
Construction Equipment (Melroe Mfg. Co./
Flint and Associates).
WEST CENTRAL STATES
SWANSON PRODUCTIONS
Empire Bldg., Milwaukee, Wisconsin
Phone: (414) BR 1-8774
Date of Organization: 1939
Robert W. Swanson, President
Elizabeth Swanson, Secretary
Rudv Swanson, Treasurer
David W. Nelson, Director, Prod. Services
Services: Creators and producers of all elements
of 16mm and 35mm sound, color sales, sales
training, documentary, public relations and sound
slide and T\' films. Facilitif^: Motion picture
center with sound stages, offices, projection, re-
cording and editing facilities. Main stage 40" x
6& with standing sets. 16mm and 35mm .\rrif1ex
cameras and Magnasvuc recording; music script
and art facilities. Fearless dolly, gear head, M-R
mike boom, 3 channel playback interlock, Va"
Magnacorder, blimped Arriflex; 100,000-watt
heav%' lighting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictvbes: Dells Country (Wisconsin
bells Chamber of Commerce); Agri-Business
(Wisconsin Dept. of Agriculture); Silent Sales-
men (National Retail Hardware); Technology on
the Move (A. O. Smith CorporaHon); Name Not
a Number (Keamev & Trecker Co.); Now and
When (Wisconsin Telephone Co.); Brush Up
Training (Manpower, Inc.); Martite (American
Can Co.); Radicon (Falk Corporation). TV Com-
mercials for: Wise. Telephone Company, Shur-
fine Foods, Patrick Cudahv, Kohl's, Yellow Pages.
SOUTHWEST STATES:
WISCONSIN
EDLIN FILM PRODUCTIONS, INC.
W. 140 N. 10111 Fond Du Lac .\ve.,
Germantown, Wisconsin 53022
Phone: (414) 251-7328
Branch: 225 E. Michigan, Milwaukee, Wise.
Phone: BR 6-6445.
Date of Organization: 1962; Inc. in 1964
Edward E. Lindner, President, Producer-
Director
John Riesner, Wrifer
James Calder, Sales
Services: Motion pictures; TV films and com-
mercials. FACiLrriEs: Sound stage 75 x 40-feet;
Arri cameras; Nagra, MagnasyTic sound equip-
ment; studio, location hghting.
RECENT PRODUCTIONS AND SPONSORS
MorioN PicTiHES; Yucatan Holiday (Schlitz
Brewing Co.); Majestic Elk (Schlitz/ Globe
Union). A.B.C. Lath (Gisholt M;»chine Co.);
Untitled public relations fihns (Badger Meter);
Control Data Delivers (Control Data Corp.);
Petroleum Metering (\. O. Smith Corp.). TV
Commercials: for North Central Airhnes (Klau/
V.P.D. Advertising Agency).
Your Most Complete Reference Source
■j^ This 17th Production Review lists over 500
specializing producers, principal film distribu-
tors, government a-v programs and wTiters.
ARIZONA
CANYON FILMS OF ARIZONA, INC.
834 N. Seventh Ave., Phoenix, Ariz. 85007
Phone: (602) 252-1718
Date of Organization: 1953
Ravinond .\. Bolev, President
Robert J. Allen, General Mgr., Secy. Trcas.
Services: Motion picture producers for industry,
television, advertising and education. T\' spots:
sound slidefilms and theatrical films. Contract
shooting or editing for outside producers. Art.
animation and script services. FACU-mES: Three
sound stages (largest 60' x 100'), sound record-
ing facilities: MagnasvTic Mark IX DC interlock,
dubbing facilities or .Kmpcx "-i" tape equipment.
Set lighting and complete portable lighting.
Synchronous camera, recorders and dubbers,
camera cnme. Set construction. 16/35mm pro-
duction; location equipment. Sound stage and
equipment available on rental to out-of-state
prixlucers.
RECENT PRODUCTIONS AND S P O N S O II S
Motion Pictures: Arizona Vacationland; Amaz-
ing Arizona (.Arizona Development Board);
Our Works of Love (Catholic Diocese of
Tucson); Took; Our Works of Love (Elba
Corp.); Yoti're Sever Too Old (Phoenix Coll.,
Evening Div); Alaska Wildlife Wonderland
Wonderland Films). Slidefilm: One Mans
Family (Elba Corp.). TV Commercl^ls: Arizona
Public Service Co.-Curran-Morton Adv.); Knoell
Homes-Owens & Associates.
SWARTWOUT ENTERPRISES
71.55 E. Thomas Ro.id. P.O. Box 476,
Scotlsdale, .Arizona S5252.
Phone: (602) 947-2142
Dale of Organization: 1965
ITlh PRODUCTION REVIEW
173
SOUTHWEST STATES:
SWARTWOUT ENTERPRISES:
Kenyon Swartwout, Partner
Charles Swartwout, Partner
Sebvices: Business, documentary, educational and
public relations firms; integrated instructional
and promotional packages, including films, pho-
nograph records and printed materials. Facili-
ties: 16mm Arriflex, Auricon, and Bolex cam-
eras; V4" tape and 16mm magnetic sync sound
recording equipment; multi-channel dubbing fa-
cilities; licensed background music libraries; edit-
ing and interlock screening equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures : The Orme School Revisited
— with James Stewart (The Orme School, Mayer,
Ariz.); The Roof Openers (Swarhvout, Inc. Ko-
komo, Ind.); Teller Tactics (Valley National
Bank, Phoenix, Ariz.); Miracle in the Desert
(Carefree Development Corp., Carefree, Ariz.).
OKLAHOMA
HUMPHREY, WILLIAMSON & GIBSON, INC.
Motion Picture Productions
1400 Skirvin Tower, Oklahoma City, Okla.
73102
Phone: (405) CE 2-3221
Date of Organization: 1926; M.P.P's: 1964
Date of Incorporation: 1941
Mitchell Williamson, President
Don Loewen, Vice-President & Art Director
Monty Mann, Vice-President, Executive
Director & General Manager, Motion
Picture Productions
Services: Industrial, business, training, technical,
historical, educational, rehgious, travel motion
pictures; TV films and commercials; theater com-
mercials; videotape production; slide and film-
strip presentations; producers services; sales meet-
ings; closed -circuit TV. pACiLrnES: 16/8mra
equipment; art studio, animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Plan Purina; English, Ger-
man, Italian, Portuguese versions; All You Add Is
Love, French Version (Ralston Purina Co.)- Let's
Play Softball (Amateur Softball Assn. of Ameri-
ca); The Bishop's Fund (Catholic Diocese of
Oklahoma). Slidefilm: Purina-Worlds Lead-
er in Pet Food Sales & Research (Ralston Purina
Co.). TV Commercials: for Shawnee MiUing
Co.; Oklahoma City Federal Savings & Loan
Assn.; Mt. Scott Foods-Humphrev, Williamson
& Gibson, Inc.
TEXAS
Metropolitan Dallas Area
CARLOCKE/LANGDEN
716 Rebance Life Bldg., Dallas, Texas 75201
Phone: (214) RI 1-5239
Date of Organization: 1960
Betty Whitlock, President
Gerald L. Armstrong, Vice-Pres., Production
Margaret (Mark) Miurell, Creative Director
Services: Business, educational, pubhc relations
motion pictures; slidefihns; TV commercials and
sales promotion materials. Scripting; color &
b/w stiU photography; technical supervision; edit-
ing; direction & supervision, videotape produc-
tions. FACiLrnES: 8/16/35mm production - live
or animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Gas Turns Things On!; Home's
Best Friend (American Gas .-Vssn.); Our Crowing
Curriculum (Dallas Independent School District);
Commercial Electric Cooking (Dallas Power &
Light Co.); Somewhere in Between (Texas Girl
Scout Council). Slidefilm: The Big "V in Big
CARLOCKE/LANSDEN:
"D" (Dallas Comm. for Truth in Advertising).
TV Commercials: for Dallas Assn. of Insurance
Agents (Ayres Compton Agency); Lone Star Gas
Co. (BBD&O); Vaporette (Pams); Southern
Union Gas Co. Sales Promotion Media: Amer-
ican Gas Assn.; Mithoff Adv. Agency.
FIDELITY FILM PRODUCTIONS
1949 Stemmons Freeway, Dallas, Texas 75207
Phone: (214) RI 7-9446
Date of Organization: 1958
Branch: 901 So. First St., AbUene 79602.
Phone: (915) OR 4-1342. Brett AUison,
Assistant General Manager
Norman E. C. Naill, V.P. and General Mgr.
Robert Holton, Director
Robert E. Pierson, Director Sales
Frank Sloan, Production Supervisor
David Dodge, Director, Photography
George Chyka, Director of Photography
James Tally, Editorial Supervisor
Norris Ragle, Sound
Services: TV commercials; industrial, sales,
training and religious motion pictures; filmstrips;
radio recording. FACiLrnES: Production capabib'n-
for 16/ 35mm, b&w and color; studios in both
Dallas and Abilene.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Herald of Truth; Why (High-
land Church of Christ); Profit Saver (Semco
Mfg. Co.); Band-O-Matic (Misceramic Tile Co.);
Educating for Christian Living (Abilene Chris-
tian College); TV Commercials: for F>'ne Pyne
80 (Gordon Marks Adv.); Dierks Fence Posts
(Glenn Adv.); Lone Star Gas (BBDO); Gooch
Meats (Meat Merchandising) Triangle Alumi-
num (Sam Bloom Adv.); Quaker Oats (Glenn
Adv.); Tom Thumb (Sam Bloom); Frito Bar
BQ (Tracy Locke).
JAMIESON FILM COMPANY
3825 Bryan Street, Dallas, Texas 75204
Phone: (214) TA 3-8158
Date of Organization: 1916
Bruce Jamieson, President
Hugh V. Jamieson, Jr., Executive Vice-Pres.
Jerry Dicldnson, Vice-President
David Orr, Vice-President
Lloyd Abemathy, Vice-President
Walter Spiro, Secretary, Treasurer
Roel van de Wijngaard, Camera Dept. Head
Mike Reyna, Animation Dept. Head
Robert Campbell, Laboratory Manager
Roy Broussard, Editing Dept. Head
Ohver H. OUver, Sound Dept. Head
Larry Kuehn, Sales Manager
Richard E. Byers, Equipment Div. Manager
Services: Industrial, educational, training, and
pubhc relations motion pictures, 16/35mm; filmed
TV programs and commercials; soimd recording,
editing, animation; and laboratory services for
industrial, educational, governmental or producer
organizations. Manufacture of color processor —
Mark III. FAcn-rriEs: 10,000 sq. ft. studio &
laJjoratory; 2 sound stages 5000 & 9000 sq. ft.;
complete 35/ 16mm production equipment; RCA
35/ 16mm sound channels; animation, creative
staff; editing, printing, processing 35/ 16mm b/w,
16mm Ektachrome.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Guided Missile Technology;
Hurricane Penetrations (U.S. Navv); Warner
Lambert New Products Report (Glenn Adv.);
Campus Crusade for Chrust (Lay Institute of
Evangehsm); Success Planner (Success Motiva-
tion Institute); you and Your Car (State of Ken-
tucky); Sales-A-Poppin (Seven-Eleven Stores/
Stanford Agency); Pearl Beer Sales Promotion
(Tracy-Locke Adv.). TV Commercials: for In-
diana Michigan Electric, Ohio Art, North Ameri-
can Van Lines (Bonsib, Inc.); General Tire
(D'Arcy); Page Tissues, American Family In-
JAMIESON FILM COMPANY:
surance (Mathisson Associates); SOHIO, Cleve-
land Electric & Illuminating (Marschalk); Ma-
sonite (Buchen); Lone Star Beer, Avmt Jemima
Commeal (Glenn Adv.); Mortons Foods (Crook
Adv.); Pepsi Cola, Owens Country Sausage
(Bloom Adv.); Wayne Candy, Aunt Jane Foods
(Geyer, Morey, Ballard); Shamrock Oil (Mo-
Cormick Adv.); Dr. Pepper (Grant); Dodge Au-
tomobiles (BBD&O); Pearl Beer, Southern Union
Gas (Tracy-Locke); Holsum Bread (W. E.
Long); ACA, APA (Clayton Davis); Northern
Natural Gas (Bozell & Jacobs); and others.
KEITZ & HERNDON, INC.
3601 Oak Grove, Dallas, Texas 75204
Phone: (214) LA 6-5268
Date of Organization: 1950; Inc.: 1960
L. F. Hemdon, President
R. K. Keitz, Executive Vice-President
Tom Young, Vice-President, Art Director
John Bronaugh, Vice-President, Production
Manager
Don Lusby, Sales Manager
Services: 35mm and 16mm color and b&w mo-
tion picture production for sales, training, educa-
tional, government agency films, and TV com-
mercials. Complete slidefilm production services.
FACiLrnES: Sound stage, optical printing; ani-
mation stand; 35mm and 16mm motion picture
equipment; soimd facihties; editing; animation
art staff; location truck equipment
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Better Way (Southwest-
em Bell Telephone Co.); Performance Films and
Buick Show (Buick Div. of General Motors);
Big Blue (Gen. Motors Truck Div.); Acapulco;
See America (Braniff International). TV Com-
mercials: for Dr. Pepper Company (Grant Ad-
vertising); Coca-Cola Co. (.McCann-Erickson,
Inc.); Conoco (Clinton E. Frank, Inc.); Orkin
Exterminating Co. (Kinro Advertising); R C
Cola (D'Arcy Advertising); Lone Star Beer
(Glenn Advertising); Borden's MiDc (Tracy-
Locke Co., Inc.); "The Houston Post (Goodwin,
Dannenbaum, Littman & Wingfield); Bama's
Best (Savage, Kerr & McMiUen); Kenner Toys
(Leonard M. Sive & Assoc); Dodge Bovs
(BBD&O).
JEFF MUNDELL PRODUCTIONS
500 South Ervay, Dallas, Texas 75201
Phone: (214) RI 8-2582
Date of Organization: 1964
Jeff Mundell, President, Producer
Phil Hevenor, Vice-President
Richard Glover, Vice-President, General Sales
Ruth E. Phillips, Secretary-Treasurer
Services: Industrial motion pictures, sUdefilms,
TV commercials; producers' sound services. FA-
CiLrnES: 16/35mm production; location & studio
recording equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Moulded Stone (Concrete In-
dustries Board of Te.xas); The Digger (Hugh B.
WiUiams Mfg. Co.); The New Sport (American
Marine, Inc.); Oklahoma's Troubled Youth (Okla.
Welfare Dept.); An Electron Beam (Electron
Airmotive Techniques).
BILL STOKES ASSOCIATES, INC.
5527 Dyer St., Dallas, Texas
Phone: (214) EM 3-0161
Date of Organization: 1965
Date of Incorporation: 1965
Bill Stokes, President
John Stokes, Executive Vice-President
Johnny Beasle>', Vice President - Executive
Producer
Roy Henry, Vice-President, Research
Carl Tinsley, Rental Services
Monty Young .Animation Director
MajTne Allen, Director Graphic Arts
174
BUSINESS SCREEN • 1967
BILL STOKES ASSOCIATES:
Jack Benton, Director Filmstrip Services
Bob Boeye, Art Director
Marshall Riggan, Writer
Services: Motion pictvires, sales meetings, live
shows, TV commercials, sound slidefilms and
slide presentations; complete animation and film-
strip services for other producers, rental services
of motion picture & filmstrip production equip-
ment. Faciijties: Art and animation department;
Oxberry animation stand and camera (16/35-
mm). Arriflex 16mm camera and blimp, porta
dollies, portable sound equipment, 16mm Magna-
sync and V*" Ampex tape recorders, custom and
librar\' music, interlock screening, MoWola, still
photography laboratory. Equipment for large
quantity transparency (3.5mm) production.
(ECENT PRODUCTIONS AND SPONSORS
Motion PicTn\Es: The Computer Tutor (Recog-
nition Equipment Co.); The Charmin Story
(Procter & Gamble); Frito Network Film; Men
From Frito; Austex Broker's Film (Tracy-Locke
Co.); Frito-Lay Theme Film (Frito-Lay, Inc.);
This is My Hand (Baptist General Convention).
Slidefilms: Borden's Impact (Tracy-Locke Co. );
Cementing— A Progress Report ( Dowell ) ; The
Dover Story (Hunter-Hayes Elevator Co.); The
Iceman Goeth (Frigildng Co.). Training Media:
The Theory of Air-Con<litioning Installation; Au-
lo-Conditioning IrxstaUation; Successful Trouble-
shooting ( Frigildng Co. ) ; New Look at the Old
Sauce (Texas Comm. on Alcoholism); The Right
Man for the Job: M. Brigham Dover and the Per-
soruil Progress Equation ( Campbell-Taggart As-
sociated Bakeries ) ; The Ballad of Pepper Dan; Six
Dr. Pepper Route Salesman Training Films (Dr.
Pepper Co.); Emphasis '67; Design for Action
(Maritz Co.). TV Commehclvls: for Icee (Nors-
worthy-Mercer) ; Jalapeno Bean Dip; First Na-
tional Bank of Dallas; Watermaid Rice (Tracy-
Locke Co. ) ; Lone Star Beer ( Glenn Advertis-
ing); Commercial National Bank (Charles Rupp-
man Advertising); Frigildng Co. (Caldwell, Lark-
in & Sidener-Van Riper) .
TRINITY PICTURES
500 S. Er\av, Dallas, Texas 75201
Phone: (214) RI 7-2323
Date of Incorporation; 1965
David R. Mulheren, Co-Owner
Paul D. Cook, Co-Owner
' Sernices: Motion picture production, editing,
conforming, sound recording, motion picture
E recessing, printing, and filmstrips. FACiLrriES:
aboratory 16/35mm interlock screening, screen-
ing room, sound recording, mixing and editing.
bfirw and color laboratories.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Gift of Laughter (United
Fund of Dallas Count\); ]im Shoulders (Glenn
Adv. Pfizer Pharmaceutical); Expansion (Col-
lins Radio); The New- Sport (American Marine).
TV Commercial: Showdown at Chevytown
(Phillips Adv. .\gcncy).
VISUAL PRESENTATIONS, INC.
4519 Maple Ave.. Dallas, Texas 75219
Phone: (214) LA 6-4939
Date of Organization : 1961
James M. Guthrie. President
J. Bert Rodriguez, Vice-President
Robert E. Bethard, Secretary-Treasurer
Ted Stanford, Music Director
Patricia D. England, Production Supervisor
John T. Davis, Ir., Production Coordirtator
Services: Production of TV commercials; in-
dustrial and training films; syndicated TV series;
animation; slidefilms and filmstrips. Facilities:
35/ 16mm production facilities. Air-conditioned
sound stage. Closed-circuit television. Recording
facilities.
IICENT PRODUCTIONS AND SPONSORS
Motion Pictures: Texas Tourist Film (Texas
VISUAL PRESENTATIONS:
State Highway Dept.). TV Commebclvls: for
Shell Oil Co. (Ogiivy & Mather); Arnold Palmer
Dry Cleaners (Northlich, StoUey); Dr. Pepper
(Grant Adv.); Continental Trailways (AD-PR,
Inc.); Deep Rock Gasoline (Lowe Runkle);
Dodge Rebellion (Dodge Automobile); Lone Star
Gas Co. (BBD&O); Central Forwarding (South-
west Adv.); Justin Boot (WBI Adv.).
Metropolitan Houston Area
A-V CORPORATION
2518 North Boulevard, P. O. Box 66824
Houston, Texas 77006
Phone: (713) JA 3-6701
Date of Organization: 1945
]. C. Rebman, President
William B. Padon, Vice-President
Secretary-Treasurer
A. P. Tyler, Executive Vice-President
David Cazalet, Executive Producer
Wm. Bradley, Director, AnimatioTt
\Vm. W. Robbins, Vice-President
jVASA Production
John M. Denman, Vice-President
NASA Administration
Services: Commercial, industrial documentaries,
public relations, sales and promotional, training
and educational films, TV commercials, filmstrips.
Design, construction, and production of display
and exhibit booths, and materials used therein
for industry, education, trade, and technical as-
sociations. Complete production staff: writers,
producers, cameramen, editors, animation and
other artists and designers, sound engineers and
recordists, laboratory, printing and recording
services. FAcn-mES: Processing labs, including
latest Eastman films, printing, color and density
correction, optical and special effects printing.
Oxberry & Mitchell animation stands, including
aerial image equipment, sound stage, sound and
recording studios, 8-channel mixing 16mm and
V*" tape recorders, dubbers, optical sound equip-
ment, contact printers, step printers, 16mm b/w
and color processing, b/w negative, positive, re-
versal and sound track. Ektachrome original work
prints, release prints, Eastman color prints, nega-
tives, intemegatives, positive release prints, East-
man EF and Me-4 film, reduction 35/ 16/ 8mm,
16/ 35mm cameras, lighting equipment, boom
truck.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires: This is Thermal Recovery
( Tidewater OU Co. ) ; Dealer Sales Promotion
Films; Tigerino (Humble Oil & Refining Co.);
Chronicle Film (Chronicle-Rives Dyke Adv.);
Straw Hat and Crown; Trail to the Stars (Trans-
World Productions); An Atmosphere for Ther-
apy; X-Band Radar on Tactical Aircraft; Broken
Arrow Procedures for an EDO Detachment; The
Portals to Progress (USAF); From Balloon Gon-
dola to Spacecraft; The Second Step; Aerospace
Careers; Fotir Days of Gemini IV, and 78 others
(NASA); Apolto-LEM (Aerolog-Grumman Air-
craft Co.); Space Support Films (NBC); Hous-
ton National Bank ( Weekly- Valenti ) ; The Shape
of Things to Come (Trans-Texas Airways); Tro-
car Decompression in Acute Small Bowel Ob-
struction (St. Joseph's Hospital); Selective Rerml
Angiography (Eaton Laboratories); Cardiac
Valve Replacement with an Improved Prosthesis
(Cutter Laboratories); Prosthokeratoplasty (Ra-
mon Castroviejo, M.D.); Paracorporal Left Ven-
tricular Bypass (Baylor Univ. College of Medi-
cine).
Tq^ this S)Tnbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
SOUTHWEST STATES
SEBASTIAN FILM PRODUCTIONS
2111 Norfolk, Houston, Texas 77006
Phone: JA 9-7861
Date of Organization: 1965
Ferd Sebastian, Ir., President/ Oumer
Beverly C. Sebastian, Educational Director
Services: Public safety and educational films;
medical, industrial and documentary films; TV
commercials — concept, storyboards, script and
foUowthrough; still photography. FacilitieSi
16inm and 35mm production and editing facili-
ties. Staff wTiters, directors and talent file.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures ( TV ) : An Enclosed Method
of Urologic Irrigation (Abbott Labs); American
National Series (.\merican National Bank); BSW
Series (Bank of the Southwest); TSO Series
(Texas State OPTICAL); Hart's Fried Chicken;
Gulf & Western Utilities (.^ylin Advertising).
Other Texas Cities
Fidelity Film Productions
901 South First St. Abilene, Texas 79602
Phone: (915) OR 4-1342
Brett Allison, Asst. General Manager
(See complete listing under Dallas, Texas)
MOUNTAIN
COLORADO
Metropolitan Denver Area
BARBRE PRODUCTIONS, INC.
2130 So. Bellaire St., Denver, Colo. 80222
Phone: (303) 756-8383
Date of Organization : 1940
Date of Incorporation: 1963
.\nita T. Barbre, President & Btu. Mer.
Paul F. Emrich, Vice-President in charge
Operations
Harold J. .\nderson. Production Manager
Kenneth A. Meyer. Director of Photography
Robert S. Price, Director of Sound
Leona Anderson, Film Distribution
Services: Complete production of all t>pes of
business films. Sales, training, public relations,
advertising, educational, medical. Color and black
and white. TV commercials. Complete animaHon.
Producer services. Complete film di.stribution.
service. FACiLrriES: 2400 sq. ft. sound stage,
theater, 16mm interlock; Maurer, Eclair & .\rri-
flex cameras. 100,000 watts lighting equipment. 5
ch;mnel sound; Maurer optical recording; mag-
netic film recording; .\mpex 2 channel tape re-
cording; portable Arriflex-Eclair-Nagra sync sys-
tem. Portable camera crane. Editing and titling
rooms; full animation stand; editors, script writ-
ers.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxties: What You Should Know About
Rifle Scopes (Redfield Gun Sight Co.); Ai«cu/-
tation of the Heart; Mitral Stenosis (Eli Lilly
& Co.); Walk With Me (Disabled American Vet-
erans); The Kokanee Salmon (Colorado Dept. of
Game, Fish tt P.irks); Lymphangio Sarcoma of
the Swollen Extremities (Wyoming Cancer So-
ciot\'); Rails to Go (CF&I Steel Corporation);
Colorado: The Cattlemen (State Historical So-
ciety of Colorado); Wonders of Wilderness (Colo-
rado State Univ.). TV Commercials; for Public
Service Co. of Colorado, Gates Rubber Company
(Harold Walter Clark, Inc.); Windsor Gardens.
Extra copies of this 17th Annual on request
while suppUes last. Enck>se IZOC with order.
17lh PRODUCTION REVIEW
175
MOUNTAIN STATES
MARSHALL I. FABER PRODUCTIONS
115-121 Mariposa Street, Denver, Colorado
Phone: (303) 255-3694
Date of Organization: 1963
Marshall L. Faber, Producer
Perr\' Ward, Jr., Production Manager
Albert Brandeberr\-, Jr., Technicolor Supervisor
De,-m S. Canada, Supervisor Still Dept.
Ser\'ices: Complete motion pictiire production
from script to screening print in 35mm or 16mm
theatrical or non-theatrical fields including tele-
vision commercials. Industrial commercial, sales
promotional, fund raising, training and education-
al films and slide presentations. Design, execution,
and production of display materials for use by
industn.'. commerce, or education. Guidance in
the preparation of the training program or sales
development procedures with special emphasis
on the use of 16mm and 8mm selling and train-
ing .lids. Editing services, art work, sound re-
cording, distribution service, 8mm printing serv-
ice. Cartridging of 8mm for Technicolor projec-
tors, service and repair of Technicolor projectors.
Facduties: 10,000 sq. ft. plant including well-
equipped sound stage; preview room and dubbing
stage; art department; cutting rooms; still lab-
oratorv-; 8mm printing laboratory; cartridging sta-
tion; service and repair station for Technicolor
8mm projectors; portable equipment for location
shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: One At the Top; Working
Under Presstire (Gates Rubber Co., Industrial
Sales. Hose Div. ) ; Oil Field Reports and Poly-
flex No. 1 (Gates Rubber Co., Automotive Hard-
Div.); Keystone to the Future II (Univ. of Ida-
ho); Land of the Lively Ghosts Series: Leadville:
Marble; Central City; Georgetown; On the Hoof
Series: This Was the Waddie; Pony Express;
Buffalo Bill (Educational Library Associates).
TV CoMMEBCL\LS: for Chevroti (White & Shu-
ford); American Beauty (Ranck Freiberger);
Political Spot Series, Hansen for Senate (Kostka
Brooks, Wyoming); Denver Election Commis-
sion; Colorado State Dept. of Employment: Desks,
Inc. (Ranck Freiberger); Cheyenne Frontier
Days (Kostka Brooks, Wyoming); Mile High
United Fund; Windsor Gardens. Displays: Au-
dio-visual truck equipped and outfitted for Gates
Rubber Co.. Automotive Div.; convention displa\-
for Ball Brothers Research Corporation.
HENDERSON, BUCKNUM & CO.
909 Sherman Street, Denver, Colo. 80203
Phone: (303) 222-5601
Date of Organization: 1943
Gilbert H. Bucknum, Partner, Producer
Clair G. Henderson, Partner
Harry A. Lazier, Partner
Robert G. Zellers, Chief Cameraman
Kenneth C. Osborne, Film Editor
Lee Yetter, Executive Art Director
Servtces: Script writing and production of 16mm
motion pictures, including industrial, business,
sales, promotional, public relations, educational
and religious subjects. Sound, b&\v or color.
Sound slidefilms. FACiLrnES: Sound stage, edit-
ing rooms, 16mm cameras, interlock projection,
four-channel sound mixing equipment, magnetic
film and tape recording, complete lighting and
electrical equipment, creative staff, art depart-
ment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Beauty & Tlie Bounty
(Minneapohs Star & Tribune); judge Gilliam
(United Way); Good Taste in Decorating (Du-
Pont of Canada Limited ) ; Direct Dialing of
Long Distance Calls (Northwestern Bell Tele-
phone) ; Direct Distance Dialing for Clovis
(Mountain States Telephone). TV Commercials:
for Colorizer Associates; Colorado Game & Fish
HENDERSON, BUCKNUM & COMPANY:
Department; Social Security Administration; Saab
U.S.A., Inc.; Safeway Stores, Inc.; Vincent Bar-
None Co., Mountain Stales Telephone Co.
J P I DENVER
2785 N. Speer Blvd., Denver, Colorado 80211
Phone: (303) 433-8406
Date of Organization : 1958
Jack E. Carver, President & Dir. of Dec.
Jerome P. Vondergeest, Vicc-Pres. & Prod. Mgr.
Dallas P. Boyd, Sec-Treas. & Exec. Producer
Roy Pritts, Mu.iic Director
Services: Motion pictures, slidefilms; TV films
and commercials (live & animated); li\'e shows;
meeting presentations; still photography; video
tape production. Facilities: Creative, writing and
art departments; opticals; animation; 16mm and
35mm production equipment; studio or location
sound recording; still photo equipment and photo
]ah.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: HTGR and Achievement '65
(Public Service Co. of Colorado); Ski Purgatory
(Purgatory Ski Area); 102 Spray Machine (H.
L. Fisher Mfg.); Park Mayfair East (Structural
Clay Products Institute); TV Commerchls: for
ChevTon Oil (White & Shuford Adv.); Pubhc
Service Co. of Colorado; National Ski Patrol;
Capitol Federal Savings (Ekberg, Degrofft &
Hunter, Inc.); Dupler's Furs (Flesher Adver-
tising Agency); GW Sugar (Frye, Sills & Bridges,
Inc.).
SONOCHROME PICTURES, INC.
995 So. Clermont St., Denver, Colo. 80222
Phone: (303) 756-3615
Date of Organization: 1942
R. B. Hooper, Producer
Tim Riordan, President
Robert Talkin, Secretary-Treasurer
George E. Perrin, Director of Photography
G. H. Spurlock, Technical Director
Herbert McKenney, Jr., Owner, Multichrome
Laboratories, San Francisco
Services: Motion picture and television pro-
ducers; Sovmd recording, titles, animation, slides
filmstrips, (DuKane) national distribution. Fa-
cilities: 16mm and 35mm cameras, Magnasync
SONOCHROME PICTURES:
recorders, portable lighting equipment; camera
cars; new building.
RECENT PRODUCTIONS AND SPONSOR
Motion Pictures: So (Sew) What's Si
(American Uniform Co.); Canyonlands Advetf
ture (Tag-A-Long Tours, Dessert Lodge. Froil'
tier Airlines); Design for Conditioning (PaytOD
Productions); Shelter (Cinderella Roof Co.);
Candy Country (Revised) (Jolly Rancher Can-
dies, Inc.). TV Commercials: for Denver &
Rio Grande Western R.R. and Laviola Skin Lo-
tion (Frye-Sills & Bridges Agency); Coors Por-
celain Tire Studs (William Kostka & Associates)
and (Tallant/ Yates Advtg.); Jolly Rancher Can-
dies ( Don Kemper Advtgj .
Other Colorado Cities
SUMMIT FILMS, INC.
12 Forest Road, Vail, Colorado
Phone: (303) 476-5940
Date of Organization: 1961
Date of Incorporation: 1964
Branch: Jackson Hole, Wyoming, Barry
Corbet, Vice-President, in charge
Roger G. Brown, President
James Barry Corbet, Vice President-Treasurer
Services: 16mm and 35mm sound/color B&W
film production for public relations, advertising,
industry, education, sales, and T\'. Subcontract-
ing. Specializing in remote location work under
severe weather conditions. (Mountain sports pho-
tography, skiing, chmbing, wildhfe). FAdLrriES:
Offices; editing rooms; lighting and sync soimd
recording equipment for location work. Two Arri-
flex 16's; lenses from 10mm to 400mm, power
operated zoom 12mm to 120mm. Stellavox re-
corder. Siemens projector, precision sound edit-
ing equipment. Large stock footage library on
skiing and mountain sports.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Too Hoo, I'm A Bird (United
Air Lines); Winterday (Head Ski Company);
Vail, Ski Magic ( Vail Associates, Inc. ) ; A Turn
Is Bom (Scott-USA); Waterville, Rise of a Sh
Area (Waterville Co., Inc.).
PACIFIC WEST COAST PRODUCERS
San Francisco and Bay Area
AUDIO-VISUAL CONSULTANTS
353 Sacramento St., San Francisco, Calif.
94111
Phone: (415) 981-5197
Date of Organization: 1964
Jack Bumey, Writer-Producer
John D'Amato, Production Director
Hubert J. Bemhard, Special Constdtant
Primo Angeli, Art Conitdtant
James Spohn, Editorial Constdtant
Mike Ranney, Public Relations Consultant
Lloyd Pratt, Sound Consultant
Edward Wetteland, Musical Consultant
Ellen Bumey, Talent Consultant
James Murray, Photographic Constdtant
Services: TV spots, motion pictures, filmstrips,
exhibit soundtracks, sales meetings and educa-
tional recordings for business, industr>', educa-
tional and governmental agencies, organizations
and associations. Facilities: Studio and editing
equipment, screening room, music & sound li-
bra r\'.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictities: }et Cargo-]AL Style (Japan
Airlines-Botsford, Constantine & McCarty); Op-
eration Freeze ( Watsonville Frozen Food Co. ) ;
The Guild Program (Oliver Tire & Rubber Co.)
Slidefilms: Tomatoness; 1966 Annual Report
(Tri/Valley Growers); Flight 66 (Japan Airlines-
Botsford, Constantine & McCarty). Exhibit
Sol'Ndtrack: To Find a Way (N.^S.A-Ames Re-
search Center). TV Commercl\ls: News, Edi-
tions, Features (The Oakland Tribune). Sales
Meetinc: Prospecting (Ford Motor Co., F.\LS
Convention ) .
Real Facts for Sponsors
— evidence of suppliers' good faith
^ The detailed listings given specializing
producers of business motion pictures and
slidefilms furnish the buyer of sight/ sound
media with solid e\'idence regarding the
prospective supplier. Listing data requests
emphasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each company in these pages.
176
BUSINESS SCREEN • 1967
San Francisco and Bay Area:
MARVIN BECKER FILMS
915 Howard St., San Francisco, Calif. 94103
Phone: (415) 392-1655
Date of Organization: 1952
Marvin E. Becker, President
Ann Becker, Secretary-Treasurer
Frank E. Wulzen. Production Manager
Jack Halter, Studio & Striping Dept.
Wm. C. Birdsey, Production Coordinator
Services: Industrial, documentar>-, business, pub-
lic relations, sports and education motion pic-
tures and slidefilms. TV films and commercials,
newsreel coveraee. Motion picture editinc. fli-
speed photography. Franchised Reeves Sf;uiid-
craft Magna-Striping service. FAcn-iriEs: Crea-
tive staff, 16/35mm production equipment and
facilities. Sound recording and sound stage; multi-
channel dubbing. Music and effects library; hghts.
set. art department, animation equipment. Edit-
ing and proiect'on ser\'ice.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Television Repairs; Shopping
for a Loan (NET); Summer T\' Promos with
Eddie Albert, Robert Vaughn, Don Adams (Ca-
nadian Broadcasting Corp. ) ; ArtJiur Hiller, Film
Director: Wallace Stegner, Author; Wm. Dozter
and the Batman Phenomena; Sebastian Cabot;
Prince Phillip in Hollywood; Interviews with
Lome Green, Norman Corwin, Alan Young for
John Dranie Special (Telescope); Merced River
Development (Merced Irrigation District). TV
CoMMEBCUL: Parktotcn (G. Coakley Co.).
COMMUNICATION FILMS
(Unit of Walter Landor and Associates)
Pier 5, San Francisco, Calif. 94111
Phone: (415) 982-5096
Date of Organization: 1963
Charles Larrance, Executive Producer
James Morgan. Production Supervisor
Edd Dundas, Producer
Charles Mai.sel. Director, Script Development
Robert Graham, Art Director
George Riekman. Director, Photography
Services: Live-action, animated films, slidefilms.
brochures, graphic representations, other visual
media. Utilize design talents of affiliated Walter
Landor and Associates. Facilities: Staff and
equipment for 3.5/16mm motion pictures and
slidefilms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Osteoporosis of Aging; New
World of the Sursing Home (Sandoz. Ltd.);
Market Communications Program; Panel 15 —
Wood and Power; Pregnant Forest; Building
Game ( \Ve\erhaeuser Co. — Wood Products
Croup); Dressing by Design (University of Cali-
fornia); Professional Billing Service: Welcome
to the Top (Bank of -America); Face Value (Fal-
staff Brewing Co.); Slidefilms: Lucerne (Safe-
way Stores); Tuesday — Packages: The Visahle
Fursiiader (Danfoods Co.).
DAVIDSON FILMS
1757 Union St., San Francisco, Calif. 94123
Phone: (415) 885-6853
Date of Organization: 1955
John M. D.ivid.son. Owner
Arthur M. Kaye, Production Director
Peter J. Smith, Producer
George Moon, Producer
Warren Zimmcr, Art Director
Daync H. Webb, Office Manager
Gar\' Schreck, Production Assistant
I Services: 16/ .3.5mm motion picture production;
' research and writing; shooting, recording, art and
animation. Facilities; Sound stage, mixing, dub-
bing, interlock, editing, projection, b&w process-
I ing and printing, still lab, set and construction,
1 1 animation, art dept.
DAVIDSON FILMS:
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Arif/iropoJogi/ Series (.Ajitliro-
pological Curriculum Studv Project); Piaget De-
velopmental Theory ( self -produced Davidson
Films); Cla!i.sroom Documentaries (Sdence Cur-
riculum Improvement Study); Teacher Training
Films (American Assn. for the Advancement of
Science. ) .
LARRY DAWSON PRODUCTIONS
611 Howard St.. San Francisco, Calif. 94105
Phone: (415) 986-5961
Date of Reorganization: 1965
Laurence Dawson, President
J. Terry Brickley. Consii/fatif
Services: Production and production assistance
for documentary, educational and industrial films.
FACiLrriES: None listed.
RECENT PRODUCTIONS AND SPONSORS
Motion Pkti'bes; Grace in Motion (Women's
Board, U.S. Olvmpic Development Comm.):
NASA/MitU College Space Symposium (W. A.
Palmer Films); 10 Film Series - Politics '66
(P.G.&E.).
FILMS FOR INDUSTRY, INC.
970 O'Brien Drive, Menio Park, California
Phone: (415) 32.5-4453
D,ite of Incorporation : 1959
Paul B. Rich. President
Emil A. Sanderock, Director of Photography
D. F. Skillicom. Associate Producer
Manuel Urqniza, Associate Producer
M. L. Rich. Secretary
W. W. Crane III, Customer Relations
Seh\tces: Complete or partial services for audio-
visual presentations: planning, uTiting, produc-
tion, distribution for all tvpes of motion pictures
and filmstrips including industrial, educational,
documentary, training, public relations, sales pro-
motion. TV commercials. FACn-rriEs: Sound stage,
animation, 1 6/ 3.5mm production equipment,
sound recording and re-recording, editing, inter-
lock and projection rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttties: High-Temperature Turbine
(Pratt-Whitnev); Stored Program Systems
(IBM); Portals to Progress (USAF); Monorail
(Arrow Dev.); Alps (Westinghouse); Manpower
Planning It's Vp to You (State of California);
Media It (San Jose State College); It's a Crime
(Walton .Assoc).
PACIFIC COAST STATES
FRASER PRODUCTIONS:
trial shows. FACiLrriES: Conference and screen-
ing theatre; shooting stage, recording studio; edit-
ing and interlock facilities; music hbrary, art de-
partment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Hardboard Widow; Love
Me, Love My Versaboard; Concrete; Zip Rib
(Kaiser .aluminum); Graphically Speaking
(Calif. Computer Corp.); Hey, Look at Us
(Foremost Dairies); Where the Action Is (Chris-
tian Brothers); Hands that Care (U. S. Shoe
Corp.); Pure Pak (Weyerhaeuser Pckg.); Kor-
atron (Infoflan); Careers (.Advg. Assn. of the
West). TV Commercial: for Texaco, Inc. (Ben-
ton & Bowles); Safcwa\' Stores (Cancilla Wren
& Knapp); Bank of Hawaii (Lennen and Newell)
Laguna Honda (Young & Rubicam); Mont-
gomer\' Ward ( Luf rano Associates ) ; American
Savings (Wenger Michael); A. C. Transit (Scott
Hermansky); .Allied Grocers (Richardson &
Hance).
FRASER PRODUCTIONS
38 Hotaling Place, Jackson Square
San Francisco. California 941 1 1
Phone: (41.5) 982-9988
Branch Office: 8380 Melrose Ave., Los
Angeles. Calif. 90069
Lee Blystone. Prod. Coordinator
Geoffrey Smith, Script Constdtant
Date of Organization: 19.56
Thomas H. Fraser, President & Creative Dir.
David Groot, Executive Producer
Norman Gerard. Producer/ Director
Barbara Stvman. Production Coordinator
Cl.iire McN.imara, Office Manager
Michael .\ndcrson. Customer Relations
Manager
Susan Trimbel. Traffic Maruiger
James J. Dou-ning. Sales Mgr.. Hollywood
Sfbvicf.s: Complete prfnluction of sales, training,
etlucational. public relations motion pictures
(3.5mm and I6mm) and filmstrips; T\' spots
and programs. Studio and location photography
and recording. Cirtoon and industrial animation;
music scoring. Consultation .services and produc-
tion assistance, writing, staging and supervision
for client conferences, sales meetings, etc. 0<it-
of-town producer services. Production of indus-
ROY GRANDEY PRODUCTIONS
(Formerly Gene K. Walker Prods.)
1881 Rollins Rd., Building C.
Burlingame. California 94010
Phone: (415) 0.\ 2-0500
Date of Organization: 1949
Rov Grandev, Oiiner
Rockwell Hereford, Mgr., Industrial Division
Gene K. Walker, Con.itiltant
Rich Brace. Special Effects
William Beck, Research
Hans Heim, Animation
Ser\tces: Film production for all visual require-
ments. Emph.-»sis on staff-written planning, story
treatments and screen-plays. FAcrLrriES: New stu-
dios adjacent to San Francisco International Air-
port; 5.000 sq. ft. staging area plus separate
studios for music and narration. Fully equipped
for research writing, cinematography. Light
weight quality equipment for location produc-
tion. Editing & recording equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-res: One For All 1966 Verston;
RPM for Latin America (Standard Oil of Calif.);
The View from the Vineyards (California Grape-
growers); Talking Book (Standard Oil of Calif.
Salvation Armv). Slidefilms: Gift of Life (St.
Francis Hospital); Marching Together (The Sal-
vation Army). TV Commercials: National Mens
Social Service Centers; March of Dimes.
IMAGINATION, INCORPORATED
531 Pacific .\ve., San Francisco, California
941.33
Phone: (415) 986-6075
Date of Organization: 1950; Inc.: 1960
John Magnuson, President
Robert Hovorka. Vice President
Jeffrey Hale, DiriT (or. Art & Animation
Sebvicf-s: Production of theatrical, television, in-
dustrial, training and educational motion pictures
.Animation and live action, creative television and
radio commercials, film strips, scripting, original
musical production. Facilitu^: Complete anima-
tion and graphic art eqtiipment; 16inm and 35mm
motion picture and editing; interlock projection;
recording and mixing studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pk-tures: Sra & Ski Goes Where the
.\ction Is (Sea & Ski Corp.); Product 300 (Van
Camp Seiifood Co.); Computer Data (Ampex
Corp.); One to One (Comm. on Educational
Media); Road of the lnt€-rior ( l>pt. of Inferior).
TV Commercials: Savings (Bank of .America/
D'.Arcy Adv. Co.); Villein (Standard Oil of
17lh PRODUCTION REVIEW
1T7
PACIFIC COAST STATES:
IMAGINATION INCORPORATED:
Calif./BBDO): Container (Matson Navigation
Co./Campbell-Ewald); Ortho Products (Chevron
Chemical Co./McCann Erickson); Chocolate
(Ghirardelli Chocolate Co./McCann Erickson);
Cling Peaches (Cling Peach Advisory Board/
BBDO); 6 O'clock Movie (K.G.O.TV).
LEE MENDELSON FILM PRODUCTIONS, INC.
1310 Howard Avenue, Burlingame, California
94010
Phone: (415) 343-5337
Date of Organization: 1964
Lee Mendelson, President, Director of Produc-
tion
Walter DeFaria, Vice President, Producer
Sheldon Fay, Jr., Vice-President, Director
Photography & Editing
Susan Dryer, Production Assistant
Services: Network television specials, films for
business, government and industry. FACiLrnES:
Production studio and crew.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictx-hes: It's a Great Pumpkin, Charlie
Brown; you're in Love, Charlie Brown; More
Than One (Coca-Cola); '67 West (Sunset Maga-
zine); The Pressure Is On (East Bay Municipal
Utility District); Susan (Sanford Children's Con-
valescent Hospital). TV Commercials: "Granny
Goose Green Onion" Spot; "Granny Goose Pret-
zel" Spot (Granny Goose Foods/ Grey Adv.);
Pacific Telephone — "Susan" Spot (Pacific Tel-
ephone Co./BBD&O).
MOTION PICTURE SERVICE COMPANY
125 Hyde St., San Francisco, Calif. 94102
Phone: (415) 673-9162
Date of Incorporation: 1935
Gerald L. Karski, President, Gen. Manager
Harold A. Zell. Vice-Pres. in Chge. of Prod.
Boris I. Skopin, Title & Trailer Dept.
Gerald B. Patterson, Mgr. Laboratory Dept.
Sebvjcts: Industrial, commercial and public re-
lations films; special annoimcement and adver-
tising trailers for theaters, business. TV films,
spot commercials. FAcrLiriES: Maurer & Cine
Special 16mm cameras; 3 studio 35mm cameras;
2 title 3.5mm cameras; 16/35mm laboratory (de-
veloping, printing, reduction and enlarging); art
dept.; magnetic & optical recording; dubbing
equipment: sound stage; editing equipment;
script-to-release print service; screening room
equipped for CinemaScope, 35/16 mm projection.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Gardens of the Morning
(Westinghouse Broadcasting Co.). TV Commer-
CL\LS: for Pacific Telephone Co.; Ocean Dodge
(BBD&O); Monks Bread ( Becker/ Patael, Inc.);
Save Mart Stores (Herald House); Evershaip
Pens (Joseph Pedot Adv.); Donald Duck Orange
Juice (Cappel, Pera & Reid); A\Tshire Dairy
(MPS Co.).
ROY NOLAN PRODUCTIONS
181 Second St., San Francisco, California
94105
Phone: (415) 989-5194
Date of Organization: 1966
Roy Nolan, Owner/ Director of Production
Brian Kiely, Assistant Producer
SER\acEs: Motion pictures. FAcn-rriES: Sound
studios including multiple-channel 16mm mixing
and interlock facilities; location and studio equip-
ment; editing facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Most Important People
ROY NOLAN PRODUCTIONS:
(Far West Surveys); Realtime Railroading
(Southern Pacific Co.); Aluminum is Right Here
(Kaiser Aluminum & Chemical Corp.); Fiedelis-
simo; Crazy Clown (Independent); Reading is
Talk Wrote Down (Ellen K. Raskob Learning
Institute). TV Commerciai.s: for Pl>-mouth Deal-
ers ( Young & Rubicam ) .
ALFRED T. PALMER PRODUCTIONS
161 Tehama Street, San Francisco, Calif.
94103
Phone: (415) 421^403
Date of Organization: 1931
.Alfred T. Palmer, President
Alexa H. Palmer, Vice-President, Treasurer
Donald A. Palmer, Associate Producer
Thomas .\. Dailey, Cameraman-.\ssociate
Mrs. Arthur Gist, Educational Consultant
Services: Industrial, educational and documen-
tary films. Specialize in production of maritime
and overseas subjects related to the promotion
of human understanding through trade and travel.
Production consultation. .^Iso specialize in med-
ical and surgical cinematography and production.
FACiLmEs: Production and soimd studios, drive-
on sound stage, 35mm & 16mm, interlocked re-
cording facilities, b&\v & color printing and pro-
cessing, art department; still photographs and
16mm color film hbrar\' on world subjects. Cam-
era associates abroad.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Many Faces of a City
(Cin- of San Jose, Calif.); Pacific Horizons,
Bangkok to Bali; Explore the World Series (Dis-
covery Productions); Bridging the Seas (new ver-
sion) (United Seamen's Service).
SPI TELEVISION CENTER
155 FeU Street, San Francisco, Calif. 94102
Phone: (415) 431-5490
TWX 910 372-6532
Date of Organization: 1954
Branch: 5533 Sunset Blvd., Hollywood, Calif.
90028. Dean Gilmore, Production Head
E. E. Gregg Snazelle, President & Exec.
Producer
Richard Ortner. Vice-President & Treasurer
Donald .\rlett. Vice President
Helga A. Wilson, Production Manager
Jan d'.'Uquen, Sfage Manager
Walter Schenk, Camera Department
Dean Gilmore, Sound Dept.
Services: 16/35inm motion pictures; slidefilms,
industrial, sales and training films, tv commer-
cials and programs. F.^cilities: Patented MVF
Mobile Video Film System, 4 camera tape film
for studio and remote tv production, sound stage,
75' X 35', editing rooms, sound recording, Vt"
optical & magnetic. Dubbing, mudng & interlock
services. 16/3.5mm facilities. BNC Mitchell, Arri-
flex. Super 1200 Auricons, animation, art & tithng
services, set department, studio and remote light-
ing facilities.
RECENT PRODUCTIONS AND SPONSORS
TV Specl\l: Governor Romney of Michigan.
TV Spots & Programs: Arlene Dahl Beauty
Series (Clairol); Reagan For Governor (primary
& gubernatorial campaigns); Sawyer for Gov-
ernor (Nevada gubernatorial campaign). TV
Commercials: for Crown Zellerbach; Softique
Skin Products; Clairol Hair Products: KPAT;
Gentle Care; Laurentide Finance Corp.; Bank
of America; Bank Americard; several others.
Note on Omissions and Listing Correction
■i^ Three first-class mailings to producing com-
panies throughout the U. S. and abroad were
used to compile this section. Listing data re-
ceived after extended deadlines and corrected
material will appear in our first Production Re-
view supplement to be published later this year.
VISTA PRODUCTIONS, INC.
675 Howard St., San Francisco, Calif. 94109
Phone: (415) 982-4180
Date of Incorporation: 1959
Richard M. Fowler, President
Florence H. Fowler, Vice-Pres. & Ex. Producer
Joe M. Winters, Manager, Sound Slidefilm ft
Still Photo.
Bob Scott, Superutstng Editor
Steve Nagy, Editor
Celie Roberts, Office Manager
JoJm Hanna, Production Assistant
Doree Webber, Comptroller
Services: Communications for business, indust^^
education and TV through 16/ 35mm color and
b4w motion pictures, TV spots, sound slidefilnW
and slide duplication. Production services for out-!
of-town producers. FACn-mEs: Production and'
sound studios, recording, projection and interlock,
laboratory facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictures: A Place and a Time (Mills'
College); Where do the Walnuts Go? f Diamond
Walnut Growers, Inc.); Plans: Approved! (Merry,
Calvo, Lane & Baker); Tower in the Sky (Bank
of America N.T. & S.A.); Where Your Money
Goes; One Gift-One Time (Federal Campaign
Section— United Bav Area Crusade): University
Without Walls (Dept. H.E.W.): Careers in
Business .Automation (.•Vutomation Inst, of Amer-
ca— Div. CTER): Oceanography (Gateway Pro-
ductions): Iron Ore from Peru fMarcona Mining
Co.); U.S. Golf Oven (Inteml. Snorts Produc-
tions) ; Dichondra: Systemic Insect Control; Ortho
Grow Lawn Food; A Good Year for Potatoes;
Color Me Green (Standard Oil Co. of Calif. -
Chevron Chemical Div.). SLiDEFrLMS: What Does
it Take? (Bank of America, N.T.&S.A.); Arpo
(Pacific Teleohone Co.); Perf-O-Matic (Pierce
Specialized Eauipment). TV Commercials:
Fund Raisins; "Help;" "Thank You" (United Bay
Area Crusade; Kaiser Jeep International (Comp-
ton Adv.); California Beef Coimcil: 7-Un: Ford
Dealers Assn. Ford Countni (J. Walter Thomp-
son); Kilpatrick's Bread (Cappel, Pera & Reid).
Walker & Grandey Productions
1881 Rollins Rd., Burlingame, Calif. 94010
(Complete listing under Roy Grandey, S.F.)
San Diego Area
COPLEY PRODUCTIONS
7776 Ivanhoe Ave.. LaJoUa, Calif. 92037
Phone: (714) 454-0411
Date of Organization: 19.56
Branch Film Libraries: 434 Downer Place, ,
Aurora. 111. 60506, Phone: 312/892-0465,
Mrs. Helen Hansen; 313 So. 6th St., Spring-
field 111. 62701. Phone: 217/.544-5711, John
L. Satterlee- 2411 W. 8th St.. Los .\ngeles,
Calif. 90057. Phone: 213/387-3296. Charles
C. Hushaw: Suite 421 Land Title Bldg.,
235 Broadwav. San Diego, Calif. 92101,
Phone: 714/234-7111, Thomas Pike; c/o
1139 Waieli St., Honolulu, Hawaii 96819,
Phone: 31-778, Jack Heintz: The Sacra-
mento Union, 1910 Capitol Ave., Sacra-
mento. Cal.. Jack Harrington.
G. Howard Matson, Jr., Producer-Manager
Frank L. WiUey, Edit. Supr.. Assistant Mgr.
Ra\Tnond T. Sperr>', Writer, Consultant
Services: 16mm motion pictures and 3.5mm slide-
films on newspaper operations, in addition to pro-
motional films. FAcn-rriEs: Complete studio capa-
bilities at Lajolla headquarters of The Copley
Press, Inc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: San Diego— The Most Impor-
tant Comer (Copley Press); An Invitation to Bet-
ter Newspapers; Scientific Safari.
178
BUSINESS SCREEN • 1967
ROGER TILTON FILMS, INC.
241 West C St., San Diego, California 92101
Phone: (714) 233-6513
Date of Incorporation: 1954
i| Branch: 6640 Sunset Blvd., Hollywood, Calif.
I 90028. Phone: (213) 467-3191. Hugh Mc-
Teman, Branch Manager
Roger Tilton, President
Robert King, Vice-President
Richard Crawford, Production Manager
Robert Sherry, Cinematogravher/ Director
Rebecca Oldfield, Comptroller
Barry Nye, Traffic Dept.
Sue Ann Bushue, Secretary
Services: Motion picture and filmstrip produc-
tion. TV commercials: government and industrial
films; live action and animation. Facqjties: 60'
X 60' sound stage, offices, editing rooms, theater
(16/35mm), 16/35mm cameras. 100 K lighting,
standing sets, full sweep eye, vehicles.
(■CENT PRODUCTIONS AND SPONSORS
Motion Pictubes: The Shelter (Amer. Nurse's
Assn.— Nat'l. League for Nursing) ; Texas and the
Mexican War (Encyclopedia Britannica Films);
Our People (Pacific Telephone Co.); Seas Buoy
(Bissett-Berman Mfg.). TV Commercials; Ca-
price Owner; Tombstone (Chevrolet); Firestone
Tires (Firestone-Campbell-Ewald); Kal Kan Dog
4 Cat Foods (Reach-McClinton); Afr^. Breedlove;
Parts arid Service (Toyota Autos— Clinton E.
;Frank); Sea World (Eastman Kodalc-I. W.
Thompson); Airport; Sunrise; Cougar (Lincoln-
Mercury-N. W. Ayer) ; Boy arid Dog; All Through
the Night; Conveyor ( Fulvita Vitamins-Ross-Side-
man).
Santa Barbara Area
REX FLEMING PRODUCTIONS
2449 Las Canoas Rd., Santa Barbara, Calif.
93105
Phone: (805) 966-3087
Date of Organization: 1939
I Douglas Gordon, General Manager
1 Duane Pierce, Editing Dept.
Barry Duncan, Animation Dept.
' Irv Turvey, Technical & Printing Dept.
John Appel, Finishing & Print Distributiort
Services: Film production. Full animation from
script to screen. Facilities: Production and ani-
mation departments; printing department; sound
stage (38' x 70' x 19' high); production equip-
ment (dollies, mike booms, hghting, etc.). Re-
I recording department. Trucks for transportation
to location shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictt-res: Lesions of the Mouth (Abbott
Laboratories); Parent to Child About Sex (Fil-
! Med Corp.); Santa Barbara— Pacific Paradise (S.
B. Chamber of Commerce); Apgar on Apgar;
The Spinal Fluid Examination; The Urine Exam-
iruition (Gerber Products); Multiple Sclerosis
(National Multiple Sclerosis Society); Occlusive
Arterial Duicaie (Ciba Pharmaceutical); Musilog
Pri'.ients (series) (Musilog Corp.).
Real Facts for Sponsers
— evidence of supplier*^ good faith
•fy The detailed listings given specializing
producers of business motion pictures and
shdefilms furnish the buyer of sight/ sound
media with solid evidence regarding any
prospective suppher. Listing data requests
emphasized the need for both film and
sponsor references and it is this area of
each listing which indicates the recent ex-
perience of each company in these pages.
Specializing Producers in the
Metropolitan Los Angeles Area
ASCON CORPORATION
(Programmed Learning Systems Division)
1100 Glcndon .\ve., Los .\ngeles, Calif.
Phones: (213) OR 6-1949
Date of Organization; 1960
Edward Alfshuler, Pres., Creative Director
Louis Camin, Director of Operations
John Sharaf, Chief Photographer
Services: Audio-visual; videotaped program
learning materials, including research, validation,
scripts, texts, production and distribution for
sales, management training, FACiLrTrES: 16/3.5-
mm; videotape equipment,
RECENT PRODUCTIONS AND SPONSORS
SLroEFiLMS: Does Your Picture Belong? (Helms
Bakeries); Rape of a \atinn (Execugraf Corp.);
Recruitment & Training Techniques; Time— Secret
of Good MarMgement (Wallcovering %\'hoIesalers
Association); Selling Teamwork (National Elec-
tronic Distributors ,\s.sociatinn ) ,
Audio Productions, Inc.
716 No. LaBrea. HolK-vvood, Calif. 90038
Phone: (213) 933-5821 (Charles Smith)
(For complete listing see New York City)
CAMAU PRODUCTIONS, INC.
Suite 500. 8730 Sunset Blvd.. Holh-wood, Calif.
Phone: (213) OL 7-4302
Date of Incorporation: 1965
.Man T- Levi. President
Stan Atkinson, Vice-President
Sam Famsworth, Vice-Presider\t
Services: Vidifilm camera sv'stem production;
specialists in live action from concept to comple-
tion. Script\%Titers, production and post-produc-
tion crews. FACiLmEs: Conference, editing and
screening facilities.
RECENT PRODUCTIONS AND SPONSORS
^foTTON Pim-RES: The Other Vietnam (U.S.
Dept. of State— .\. ID,): Anniversary f United
Auto '\\'orkers Union): Tropic Survival (U.S.
Na\y, Bureau of Medicine and Sureer\') ; Evalua-
tion Taste (National Institutes of Health); Prog-
ress Report (Beverlv Estates),
CHAPMAN 5 PRODUCTIONS, INC.
3805 W. Magnolia Blvd.. Burbank, Calif. 91505
Phone: (213) 849-6889
Date of Incorporation: Jan. 1961
Frank E. Guire. President
Quinn K. Redeker, Vice-President
James H. Flint. Producer. Agricultural Dio.
WnvTie Mitchell. Director. Cinematosraphy
William Garnet. Director. Still Photography
George A\'ickham, Sound Engineer
SERvinES: Complete or p.irti.il services for 16mm
and 3-5mm audio-visual productions: idea devel-
opment, planning, creating, writing, photography,
editing, sound recording, programming; distribu-
tion of all t\T>es of motion pichires filmstrips and
slidefilms including: documentary, sales and sales
promotion, education.il, training, public relati'ons,
industri.ll. TV commercials and news clips. Facil-
mEs: Equipped for WTiting, photographv, edit-
ing, lighting, %", 16mm and 3.5mm sound re-
cording and dubbing, music scoring, animati'on.
location sovmd recording, 16mm and .35mm
screening rooms and sound stage; fuHv staffed,
RECENT PRODUCTIONS AND SPONSORS
Motion Pim'RES: Frances Ixingford — VSO
Show; California Dairy Princess (American Dain.'
.^sso. of California); Untitled (Designed Facili-
ties Gorp,). SunEFiLMS: The Wonderful World
of Viviane Woodard; Techniques of Natural
LOS ANGELES AREA
CHAPMAN S PRODUCTIONS INC:
Make-up (Viviane Woodard Corp,); What Every
Agent Should Know About Speciiil Risk Auto
(Mission Equities Insurance Group), Filmstrip
Series: California Design (Pasadena Art Mu-
seum),
R. B. CHENOWETH FILMS
8021 East Second St., Downey, Calif. 90240
Phone: (213) TO 1-9909
Date of Organization: 1955
Robert B. Chenoweth, Owner
Services: Motion pictures and slidefilms for pub-
lic relations, sales reports, training and education.
TV commercials. FACrLrriEs: 16mm and 35mm
production facilities. Editorial facilities in Dow-
ney, Calif. Production, location, theater and stu-
dio equipment in La Habra, California,
RECENT PRODUCTIONS AND SPONSORS
Motion Picti'res: Just Your Speed (U,S, Elec-
tric Motors Div, of Emerson Electric) ; Everclean
Newsreel (Ventilation and Cleaning Engineers,
Inc); A Study in Suspension (Allen Colloids);
To Catch a Shadow ^Lockheed-California Co,),
Production support for various other Lockheed
productions,
CINE-VIEW, INC.
6325 Santa Monica. Holh-wood, California
Phone: (213) 465-3376
Date of Organizab'on : 1961
Harrv J. Lehman. President
Cecile Lehman, Vice-President
Jacques Lehman, Secretary-Treasurer
Phil Saltz, Aissi. Secretary
Services: Educational, institutional, documentary
film production and distribution. Facihties:
Production equipment; laboratorv' services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: We Will Try to Win (Ameri-
can Air Lines); Olympiad Mexicano (Helms Ath-
letic Foundation); Principles of Food Sanitation
(L. A. Health Dept).
Communication Films
8831 Sunset Blvd., Hollywood, Calif. 90069
Phone: (213) 6.57-5630
Cally Curtis, Producer
(See complete listing under San Frandsoo)
DATA/FILMS
2626 Temple St., Los .\ngeles, Calif. 90026
Phone: (213) DUnkirk 5-3911
Date of Organization: 1960
Charles (Cap) Palmer, In Charge
David Bowcn, Quality Control
Ted (W. T.) Palmer, General Manager
Audrey Kaczenski, Office Manager
Services: Sales company for release-prints of
Parthenon Pictures. Production company 8mm
"Data Films' for instruction. skiU, training, and
sale aids. Facilities: Operates as an affiliate of
Parthenon Pichires. HolN^vood.
(See listing of Parthenon Pictures — Hollywood)
DIMENSION FILMS
733 N. La Brea Ave., Los Angeles, Calif. 90038
Phone: (213) WE 7-3506
Date of Organization: 1962
Gar>' Gold.smith, President
Edward Schuman, Vice-President
Services: Writing and production of documen-
tarv and e<lucational films. FACiLmES: Offices
and editing rooms.
RECENT PRODUCTIONS AND SPONSORS
17(b PRODUCTION REVIEW
17»
LOS ANGELES AREA:
DIMENSION FILMS:
Motion Picttties: President Johnson's Journey
to the Pacific; Basketball,— the Age of Chuinpions
(U.S.I.A.); Whu Communities Trade Goods;
Time, Lines arul Events; Rainshower (self -pro-
duced—Dimension Film ) .
DUDLEY PRODUCTIONS LTD.
308 N. Rodeo Drive, Beverley Hills, Calif.
Phone: (213) 273-5891
Carl W. Dudley, President
Dudley A. Warner, Exec. Vice Pres.
Otto Lang, Producer-Director
Ernest Flook, Editorial Supervisor
Lee Christman, Comptroller
Services: Theatrical, television and commercial
motion pictures; 35mm slides. Facilities: Of-
fices, editorial rooms, projection room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictubes: TWA's USA (TWA); Cruise
to Paradise (Matson Navigation Co.); Aerial Od-
dyssey—New Zealand (New Zealand Gov't Tour-
ist Office); Destination Hong Kong (Hong Kong
Tourist office); Gear Up For 67 (TWA); Friend-
ly Fiji (Fiji Visitors Bureau ) ; Isles of Paradise
(Polynesian Cultxiral Center); Discover New
Zealand (New Zealand Gov't Tourist office);
Aloha Land (Aloha Airlines); Madrid— New Gate-
way to Europe (Iberia Airlines); Adventure
Through Time (Israel Gov't Tourist Organiza-
tion ) ; Blue Holiday ( Greek Government Tourist
Organization); A World of Difference, (World
Airivays); Gateways to North America (SAS).
Cal Dunn Studios, Inc.
1040 N. Las Palmas, Hollywood, Cal. 90038
Phone: (213) HOUywood 9-9011
Alan S. Lee, Manager
(See complete listing under Chicago area)
EMC CORPORATION
7000 Santa Monica Blvd., Hollywood, Calif.
90038
Phone: (213) 463-3282
Date of Organization: 1951
David E. Feinberg, President
Robert Hyskell, Vice-President
Leonard Gray, Art Director
Dorse Lanpher, Animation Director
Allan Halderson, Sales Manager
Thomas Conrad, Writer-Director
Services: Motion picture and slidefilm produc-
tion, script writing, photography, editing, anima-
tion and art production, sound recording, educa-
tion programming, all media. Facilities: 35mm
and 16mm Arriflcx cameras. Moviolas, etc., writ-
ing, editing and production rooms, sound record-
ing stages with Ampex equipment/ 40 Ampex
high-speed duplicating machines; animation stand.
RECENT PRODUCTIONS AND SPONSORS
Motion Fictxtres: Underwater Technology (U.S.
Navy); KC-135 Cargo Loading (U.S. Air Force);
My Husband Stanley (American Cancer Society);
Outrunning the Sun ( Lockheed— Cahfomia Co.);
JOT (television series for Southern Baptist Con-
vention). Slidefilms: Words and Their Parts,
The Changing City (Cinn & Co.); Great Decisions
( Houghton-Mifflin Co. ) ; Let's Get Organized
(Americ.m Cancer Society).
Filmexpress, West
Plant #20, Technicolor Corp., Universal City,
Hollywood, California
Phone: (213) 769-8500
Filmex West, Incorporated
1041 North Highland Ave., Hollywood, Calif.
Phone: (213) HO 6-3211
Ray Dietrich, Vice-President/ General Manager
(see complete Hsting under New York City area)
FILMFAIR, INC.
10920 Ventura Blvd., Studio City,
California 91604
Phone: (213) 877-3191
Date of Organization: 1960
August A. ]ekel. President & Executive Producer
William D. Jekel, Secretary
Ted Goetz, Vice-President & Studio Manager
Ben Norman, V. P. & Live-Action Director
Bob Sage, Vice-President, Live Action Director
Bob Gips, V. P. & Live-Action Director
Dick van Benthem, V. P. and Art Director
Kenneth Champin, Vice-President &
Animation Director
Kay Himes, Treasurer
George Alch, Sound
Jan Cornell, Production Coordinator
Jacques Dury, Jerry Brady, Paul Wittenberg,
Editors
Services: Live action and animated films for
commercial and industrial accounts. FxciLmES:
Studio includes art rooms, animation crane, sound
editing and recording, editing rooms and stage.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: Freeway (Goodyear Tire/
Young & Rubicam); Circus (Schlitz Beer) and
Seashore (United Air Lines/ Leo Burnett); Big
Brother (General Electric/ BBD&O); Cheerios
(General Mills/ Dancer-Fitzgerald-Sample) ;
Apollo (R.C.A./|. Walter Thompson); Credit
Card (Std. Oil of Calif. /BBD&O); Heinz Soup
(Doyle Dane & Bembach); Orangutan (Kleenex/
Foote, Cone & Belding) .
FINE ARTS PRODUCTIONS, INC.
727 N. Seward St., Hollywood, Calif.
Phone: (213) HO 5-0549
Date of Organization: 1958
John David Wilson, President-Producer
Steven S. Click, Production Manager
Tom Baron, Animation Director
Dean Spille, Design
Services: Motion pictures for theatrical, televi-
sion, business and educational use. FACiLmES:
All production facilities available. Specialize in
.-inimation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Sea (Science Engineering As-
sociates); Starseekers, Small Farm, My Govern-
ment (Sterling Films); Hailstones and Halibut
Bones U ( self-produced— Fine Arts Productions).
FLAGG FILMS, INC.
6345 Fountain Ave., Hollywood, Calif. 90028
Phone: (213) HO 2-0902
Date of Organization: 1946
Don Flagg, President
Aime Flagg, Vice-President & Secretary
Steve Click, Treasurer
"Red" Schry%'er, Editor
Services: Industrial films; sales films; medical
films; TV commercials. 35mm color and b&w.
16mm color. FACiLmES: Insert stage; production
offices; projection and cutting rooms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 77ie Tractor Stretcher (Mas-
sey-Ferguson); The Beginning (The Carnation
Company); Broken Arrow (U.S. Air Force);
Central American Holiday (Pan-American Air-
ways); The Sub Searchers (USIA).
Copyright 1967; International Rights Reserved.
F-M PRODUCTIONS
713 N. Highland Ave., Los Angeles, Calif.
90038
Phone: (213) 937-1622
Date of Organization: 1952
William Morrison, President, Prodn. Mgr.
Aladar Klein, Editorial Supervisor
Thor Putnam, Asst. Prodn. Mgr., Art Director
Services: Motion pictures and slide presentations
for business, government, TV programs, com-
mercials. Production services for 16mm motion
pictures including: research, writing, photogra-
phy, animation and editing. Facilities: 4,500
sq. ft. production facilities including six cutting
rooms, art department, projection room, stock
film hbrary, hot press titles, title stand.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Navy Laboratories; Series of
Film Reports (U. S. Navy); Personal Property
Disposal (U. S. A. F.); Slidefilm; Missile Sys-
tems (U. S. Navy). TV Commercial: for Hills
Bros. Coffee (Foote, Cone & Belding).
FORMAT PRODUCTIONS, INC.
12754 Ventura Blvd., Studio City,
California 91604
Phones; (213) PO 9-3610; 877-3356
Date of Organization: 1963
Herbert KlvTin, President
Marvin Klynn, Executive Vice President
Henrietta Jordan, Vice President Sales
Ra\-mond Thursby, Production Manager
Rudy Larriva, Director
Joe Siracusa, Editorial Supervisor
Services: Producers of animated and live action
films for TV commercials and programming, the-
atrical shorts; feature and industrial films. Facili-
ties: Creative and production facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Lone Ranger Animated TV
Series (Wrather Organization); Speedy Gonzales-
Daffy Duck Cartoons (Warner Bros.); TV Series:
Larxis End and Mothers-in-Law (Desi Amaz Pro-
ductions); Everywhere a Chick Chick (^Sheldon
Leonard Productions); Braddock—Juda (Paul
Monash 20th Centur\' Fox).
DOUG GEORGE/ASSOCIATES
1137 N. Cole Avenue, Hollywood 90038
Phone: (213) HO 2-2480
Date of Organization: 1924
Branch Office: California: 250 Golden Gate
Ave., San Francisco. Pat Patterson, Manager.
Douglas F. George, Owner-Producer
Arlette Karpo, Art Director
Nan Kurd. Creative & Scripts
Terry Follnier, Staging & Projection
Margaret McGarrigle, Photography
Services: Motion pictures; shdefilms; shdes;
sales and meeting presentations; presentation
equipment rentals and sales. FACiLrTiEs: Com-
pletely equipped photographically; lighting; edit-
ing; Ampex and Roberts tape recorders; art de-
partment; title department including hot press.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Spirit of '67 and Lost Valley (Boy
Scouts); Get Squirt (Squirt Botthng Co.); Swine
Magic (Western Farmers Asso.); Meetings:
Management meeting for So. Calif. Edison Co.
The Book You Need All Year Long
• Extra copies of this big 1 7th Annual Production
Review issue are available on order (while supply
lasts) at $2.00 each, sent postpaid if payment ac- I
companies order. Production Review and other f
annual issues are included in subscription at S3.00
per year; $5.00 for two years. Direct order to '
Chicago office at 7064 'Sheridan Road Bldg. ■;
180
BUSINESS SCREEN • 1967 l
J
GRAPHIC FILAAS CORPORATION
916 N. Citrus Ave., HoUywood, Calif. 90038
Phone: (213) 467-2191
Date of Organization: 1941
Lester Nontos, President
lerry C. McCuire, Vice-President & Secretary
Paul Novros, Treasurer
J. Gordon Legg, Chief— Animation Dept.
James Connor, Chief, Live Action Dept.
Services: Production of animated and live action
films tor industry and government; films and
I special effects for exhibits. Design and publica-
i tion of booklets, brochures and \Tsual presenta-
tions. Facilities: Animation and live action fa-
; cilities and staff.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: Skinting (Dept. of Defense,
[ Office of Civil Defense); Space Navigation
I (N. A. S. A.); The Environmental Control Sys-
' tern; Design for Reliability: Supersonic Wind-
I jammer; The Pilot and the SST; Safety in the
' SST; VS/CF-Power System for the SST, & The
1 SST Configuration Story, (Boeing Co.); Bio-
' satelite Program Presentation (N.A.S.A.); fie-
I search and Development for 2001— Space Odys-
sey (Stanley Kubrick); Safety and Man's Limits
(In-House Production).
The Jam Handy Organization, Inc.
1680 North Vine St.. Holl>-\vood, Calif. 90028
Phone: (213) HOU>-wood 3-2321
Service office and production.
(See complete listing under Detroit area)
HANNA-BARBERA PRODUCTIONS
3400 Cahuenga Blvd., Hollywood, Calif.
Phone: (213) 466-1371
Date of Organization: 1957
Joseph Barbera, President
William Hanna, Vice-President
Jess Morgan, Secretary-Treasurer
Ross M. Sutherland, Vice-President, Sales &
Industrial Films
Arthur Pierson, Suprv. Dir. & Assoc. Prod.,
Live Action
Carl Urbano, Suprt. Dir. & Assoc. Prod.,
Animation
Services: Motion picture production— live action
and animation— for industry', theatre and tele-
vision. Permanent staff of over 300 professional
artists and technicians. Facilities: New, fully
equipped studio, including sound recording facil-
ities, editorial rooms, art department.
lECENT PRODUCTIONS AND SPONSORS
Motion- Pictibes: .\nollicr Language (.\inerican
Telephone & Telegraph Co. ) ; Wings of Tomorrow
(The Boeing Company); Time for Decision
(American Cancer Society); Mark O'CulUver
(Chamber of Commerce of the U. S.); Advertis-
ing 1967 (Anheuser Busch).
HARRIS-TUCHMAN PRODUCTIONS, INC.
751 North Hiiihbnd, Holh-wood. Calif. 90038
Phone: (213) WE 6-7189
Date of Organization: 1950
Ralph G. Tuchman, President
Fran Harris, Vice-President
Martin Strudler, Art Director
Richard G. Wyatt, Production Supervisor
Services: Creative writing, planning, produc-
tion of motion pictures and sound slidefilms for
sales, training, public relations, sales talks on
film, sales meetings, live action or animation.
FAca-mEs: Staff writers and artists; fully equip-
ped stage; all editing facilities for 3.5mm and
HARRIS-TUCHMAN PRODUCTIONS:
16mm; animation department; projection; music
library; stock film library.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Lives You Touch (United Way);
Marman Meets Your Needs (Aeroquip Corpora-
tion); Girl from TUNA and The Big Top (Star-
kist Foods, Inc.); Your Big Step to Sales (Cam-
bro. Inc.); Medicare and You (California Hospital
Association ) .
*
JOHN J. HENNESSY MOTION PICTURES
1702 Marengo Ave., South Pasadena, Calif.
91030
Phone: (213) MU 2-2353
Date of Organization: 1953
John ]. Hennessy, President/ Exec. Producer
Harold H. Marquis, Vice-President/ Manager
Education Films
Jean-Philippe Carson, Associate Producer
E. C. Norton, Music and Sound Director
Glen Holse, Art Director
.Marge Benson, Carting Director
Ronald S. Sexton, Director/ Production
Manager
Services: Producers of industrial, documentary,
sales promotion, public relations, training, educa-
tional motion pictures; TV commercials and pro-
grams; sound slidefilms; sales and promotion of
educational films. Facilities: Creative depart-
ment; camera, sound, lighting, editing, projec-
tion equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxbes: 1966 Mobil Economy Run
(.Mobil Oil Co.); Poised for .\ction (Pnidential
Insurance Co. of .\merica— Contact Marketing);
Man in the Sea (U. S. Navy); Puerto Rico Means
Business (Commonwealth of Puerto Rico— Contact
Marketing); Giants in the Valley (American Pipe
and Construction Co.). TV Commercials for:
Buick ( McCann-Erickson, Inc.); .\merican Motors
(Benton & Bowles, Inc.).
HOLLYWOOD ANIAAATORS
7401 Sunset Blvd., Hollywood, Calif. 90046
Phone: (213) 876-1190
Date of Organization: 1955
William F. and Jean M. Selleck,
Owners & Executive Producers
H. Eugene Burson Jr., Producer
Seb\tces: Research, writing, directing, photo-
graphing and editing of 16mm and 35mm motion
pictures and sound slidefilms for business, TV
commercials; animation and live action, including
advanced capabilities in using Vidifilm camera
system. Facilities: Photographic, lighting and
editing equipment; animation stand and special
effects rig, miniature re\oKing stage, small in-
stTt sound stiigo.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: Profits in Borates and Han-
dling Chlorates Safely ( American Potash & Chem-
ical Coip. ) ; The Chrysler Turbine Engine & The
1967 Chrysler News Preview (Chrysler Corpora-
tion); The Pur ex Fume Hood (Purex Corpora-
tion). Slidefilms; The Ovation Story (Ovation
Cosmetics); The Girls from F. I. L. O. N. (Filon
Corporation); Three Little Words (Janco Corpo-
ration); The Cam-Rac System (ITT Cannon
Electric). TV Commercials: for The First Na-
tional Bank of New Orleans (.\rcher Agency).
TOM HOTCHKISS PRODUCTIONS
P.O. Box 4102, San Fernando, Calif. 91342
Phone: (213) 367-1132
Date of Organization: 1953
Tom Hotchkiss, Manager & Producer
Evel>Ti Hotchkiss, Business Martager
LOS ANGELES AREA
TOM HOTCHKISS PRODUCTIONS:
Services; .Motion pictures, slidefilms. FACOxriEs:
Creative department, studio, titles, 16rmn pro-
duction equipment with sound recording in studio
or on location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Business of Reliability
(Custom Component Switches, Inc.); Physical
Fitness Clinic; Expanding Horizons (Dairy
Council of California); Honey-Nature's Golden
Treasure (California Honey Advisory Board);
Futures in Your Future (N. Y. Mercantile Ex-
change).
JENKYNS, SHEAN & ELUOTT INC.
8718 Sunset Boulevard, Los Angeles, Calif.
90069
Phone: (213) OL 5-9340
Date of Organization & Incorporation; 1962
Chris Jenk-\Tis, President
Jack Silver, Vice-President, Producer
Richard Elliott, Secretary-Treasurer
George Woolery. Public Relations
Dorothy Irwin, Casting, Secretary
Carmel Goode, Design & Layout
Glenn Johnson, Film Editor
Barbara Baldwin, Production Supervisor
Ser\ices: Story and script; art design; direction
and editing from creation through staging and
production, in color and b&w, 35mm and 16mm
animation and live-action motion pictures, indus-
trial, educational and public relations films and
tv commercials. Facilities: All with exception
of soimd stage and lab.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Hard Facts About Soft
Landings (Boeing); Spectrum— Navigation Stcny
(National Educational Television (NET); Johnny
Mathis Christmas Show (ROJAN Productions).
T\' Commercials: for General Tel. & Electronics
Corp. (Tatham, Laird & Kudner); Sugar Infor-
mation Bureau, Kellogg's Sugar Pops, Nestle's
Crunch, & Franco-.\merican Spaghetti (Leo
Burnett Company); Del Monte Fruit Drinks
(McCann-Erickson); Dodge Dealers of So. Calif .-
.Arizona (Cole-Fischer-Rogow); Richfield Oil
Company (Hixson & Jorgensen); Mellon Bank &
Trust Co., Salada Tea (Freberg Ltd.); Lyon Van
& Storage Co. (Lee Mishk-in). TV Promotions
for: ABC-TV Nehvork (Election Night, Holly-
wood Palace. Rango; Peter Jennings News, Sun-
day Night Movies, Fall Season— Seven Nights to
Remember). T\' TrixEs: for N'ET-TX' (Spectrum
Science Series, Fort\- Supers); .\rmed Forces
Radio-Television Sen-ice (AFRTS Color Logo).
lOU LILLY PRODUCTIONS
1522 N. Van Ness Ave., Hollywood, Calif-
90028
Phone: (213) HO 6-6484
Date of Organization: 1952
Lou Lilly, President tc Producer
Jack Perrin, Comptroller
M.iry -Ann \\'ood. Office Maruiger
Stuart O'Brien, Editorial Dept.
Bud Thompson, Lab Control
Servkf-s; T\' cTimmercials; industrial and edu-
cational films. Facilities: Creative department;
titles; animation; 35 & 16mm production equip-
ment with sound recording in studio or on lo-
cation; RC.\ magnetic or optical 35' 16mm.
RECENT PRODUCTIONS AND SPONSORS
TV C:i>MMKii< lAUs; (or Wiiichesttr Rifle (Mattel,
Inc./ Carson-Roberts Inc.. L.A.); Checkstand
(Laura Scudder/ Doyle. Dane & Bembach); Surf-
er (Blitz Weinhard Beer Ilonig. Cooper & Har-
rington); Hillbillies (Clorox Bleach Honig. Cooo-
er & Harrington); Drink Big Montage (RC Cola
Co. D'.Arcy Advertising) .
17«h PRODUCTION REVIEW
181
LOS ANGELES AREA:
LORI PRODUCTIONS, INC.
9100 Sunset Blvd., Los Angeles, Calif. 90069
Phones. (213) CR 4-0839; CR 3-4541
Date of Organization: 1962
Tack Wipper, President
Dick Grant, National Sales Manager
Ralph Drewry, Director of Administration
Gil Hubbs, Production Manager
Ronald Peterson, Writer-Director
Beverly Witt, Office Manager
Ron Se.xton, Supervising Fum Editor
Ricardo Diaz, Writer
Mel Kreger, Business Manager
Services: 35/16inm motion picture production
and film services. Slidefilms, commercials, the-
atrical, industrial and business films. FACn-mES:
Creative department, studio, titles, animation,
camera and sound equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuhes: The Parcelman (United Parcel
Ser\'ice); The Art of Fantasy (Buzza Cardozo);
The Natzlers (Los Angeles County Museum of
Art); In Pursuit of Safety (Advanced Safety De-
vices, Inc.); The Karbomatic Story (Pacific Sci-
entific Corp.); Discovering Yourself — Series
(Sterling Educational Films, Inc.); The Profes-
sional-Series (Seven Arts Television); The Pat
Boone Show-Series (Cooga Mooga-NBC); The-
atrical Food Trailers (Pacific Theatres, Inc.);
The World of Archery (Easton Aluminum).
LUMAR FILM PRODUCTIONS, INC.
6223 Selma Avenue, Hollywood, Calif. 90028
Phone: (213) HO 7-5168
Date of Organization: 1960
Bill Webb, President, Director-Writer
Don Henderson, Exec. Vice-Pres., Prod.
Tommy Tomlinson, Producer/Writer
Cran Chamberlin, Producer, Writer
Lauri Fifield, Research
Steven Smith, Design-Graphic Arts
John Wiafield, Editor
Stan Fox, Glen Smith, Photography
Services: Motion pictures for sales and commim-
ication; films designed for theatrical release;
public service, public relations, industrials, sales,
corporate image films, commercials and test
commercials. FACn-mEs: Facilities and staff for
all aspects of 35/ 16mm production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: America's Amazing Fun Farm
(Knotts Berry Farm); The Connecting Link
(California Highway Patrol); Climate for Success
(San Bemadino/ Inland Empire); CAMARO! and
Jungle Fighter (AMF-WEN-MAC) .
BILL MEIENDEZ PRODUCTIONS, INC.
429 N. Larchmont Blvd., Los Angeles, Calif.
90004
Phone: (213) 463-4101
Date of Organization: 1964; Inc.: 1965
Bill Melendez, President
Helen Melendez, Secretary-Treasurer
Holly Wilgus, Secretary
Edward Levitt, Color & Design Director
Bernard Gruver, Story & Layout Director
Ruth Kissane, Layout & Design
Robert GiUis, Film Editor
Beverly Bobbins, Ink & Paint Supervisor
SER\acES: Production of 35/ 16mm animated and
live action motion pictiu-es, tv programs and
commercials, industrial and pubhc relation films.
FACiLmzs: All with exception of sound stage
and laboratory.
RECENT PRODUCTIONS AND SPONSORS
TV Films: Charlie Brown's All Stars; It's a
Great Pumpkin, Charlie Brown; A Cliarlie Brown
Christmas; You're in Love, Charlie Brown (Coca-
Cola/McCann Erickson); The Fabulous Funnies
BILL MELENDEZ PRODUCTIONS:
(Lee Mendelson Film Productions); John Stein-
beck's America (NBC-TV News). TV Co.m.mer-
CLALS: for Cheerios (General Mills/ Dancer-Fitz-
gerald-Sample); Dolly Madison Cakes; Breads:
Butternut, Webers, Mrs. Karls, Cobbs, Harts,
Sweetheart and Blue Seal (Interstate Bakeries/
Dancer-Fitzgerald-Sample); Oscar Mayer Wein-
ers (J. Walter Thompson); Lucky Lager Draft
(General Brewing Corp./BBDO); Standard Oil
Chevron (David Commons/ White & Shyford);
Bugles, Whistles and Daisys (General Mills/
Knox Reeves); Standard Oil Chevron (BBDO);
Centro Hispano public service spots (Presby-
terian Church); Westinghouse TV ID's (Klein-
Baizman).
METRO-GOLDWYN-MAYER, INC.
ANIMATION/VISUAL ARTS DIVISION
6290 Sunset Blvd., Hollywood, Calif. 90028
Phone: (213) 466-3393
Date of Organization: 1964
Charles (Chuck) Jones, Division Head, Prod.
Las Goldman, General Mgr. & Producer
Maurice Noble, Design Director
Abe Levitow, Director
Services: Creation, development and production
of shorts, featurettes and longer films for thea-
tres, television and commercial purposes. Design
and execution of titles and promotional films.
Production of program series for television. Fa-
crLiTiES: Entire production complex for anima-
tion, experimental and graphic films — including
all facilities of a major motion picture studio.
Back lot and location capability.
RECENT PRODUCTIONS AND SPONSORS
T\' Series: Off to See the Wizard. Animated
TV Film: Dr. Seuss' Special sponsored by the
Foundation for Commercial Banks. Cartoons:
Tom and Jerry theatricals.
MPO-TV of California, Inc.
800 No. Seward St., Hollywood, Calif.
Phone: (213) HO 6-3341
Mel Dellar, Vice-President
(For complete listing see New York City)
Fred A. Niles Communications Centers, Inc.
5545 Sunset Blvd., Hollywood, Calif. 90028
Phone: (213) 462-7311
Lionel Grover, Vice President
(See complete L'sting under Chicago area)
PACE PRODUCTIONS INCORPORATED
155 No. La Peer Drive, Los Angeles, Calif.
90048
Phone: (213) BR 2-8067
Date of Organization: 1960
Robert Ellis, President, Creative Director
Bernard Gardner, Photography
Tracy Gustavsen, Production Assistant
Services: Production of color sound filmstrips
from conception to screen. Consultant and script
services for audio-visual programs of all kinds.
Specializing in films for franchise training and
selling, land development, sales and corporate
orientation films. FACiLrriEs: No data provided.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Telemetries Story (Telemetries,
Inc.); This is JPL (Jet Propulsion Laboratory);
The Inside Story (Pioneer Restaurant Systems);
The Leadership Million (Military Purchase Sys-
tem).
Entire contents Copyright 1967
PARTHENON PICTURES
— Hollywood
2625 Temple Street, Hollywood, Calif. 90026
Phone: (213) DU 5-3911
Date of Organization: 1954
Charles (Cap) Palmer, In Charge
David Bowen. Producer-Director
John E. R. McDougall, Producer-Director
Don Livingston, Assoc. Prod., Director
Norman Glazer, V.P. Special Services
Ted (W. T.) Palmer, General Manager
Marge Benson, Casting Director
Glen Holse, Art Director
Larry Sullivan, Executive AssistarU
Services: Films for business and education; TV
documentaries. MiniVue Division makes short
films for 8mm release. Parthenon-Reel/ 3 is ani-
mation and design affihate, with separate studio
and own equipment. FACiLrnEs: Sound stage
with offices, craft rooms, and projection theater
adjoining. Full professional equipment in camera,
sound, lighting, editorial and projection; 35inm,
16mm and 8mm. Access to all Hollywood re-
sources.
RECENT PRODUCTIONS AND SPONSORS
Motio.n PicTi-REs: Good Old Sam (Merrill
Lynch); Two Cheers for Charlie (Mutual of
Omaha); Love Thy Customer (Ford Market-
ing); Action Baseball (Parthenon Pictures); The
Extra Step (.American Tel. & Teleg); Chromo-
some Puff (The Upjohn Co.); Bartlett And Son
(National Association of Retail Druggists).
PARTHENON-REEL/3
8439 Melrose Ave., West Hollywood 69, Calif.
Phone: (213) OL 3-0630
Date of Organization: 1963
Richard Earle Spies, Executive Producer
Charles (Cap) Palmer, Associate
David Bowen, Parthenon Liaison
Services: Animated motion pictures; technical,
instructional and theatrical; all services from con-
cept to delivery. Animation integrated with Bve-
action is produced in collaboration with Parthe-
non Pictures' talent and facilities. Facilities:
Professional creative art, editorial and camera
equipment for animation work.
(See listing of Parthenon Pictures)
Pelican Films of California, Inc.
1777 North Vine, Hollywood, California
Phone: (213) 469-5821 '
Tom .\nderson. Executive Producer
(See complete listing under New York City)
PICTURES FOR BUSINESS
ISox 2309, Hollywood, Calif. 90028
1260 North Wilcox Ave., Hollywood 38, Calif.
Phone: (213) 467-7009
Date of Organization: 1951
Bill Deming, Executive Producer
.\nn Deming, Producer-Director
A. H. HolyvveU, Administration
Services: Motion pictures and slidefilms for
business and government. T\' program produc-
tion and packaging (live and film). Animated
and Uve TV spot production. Consultation and
creative planning services. Fachjties: Studio
and location equipment; animation department,
complete from plarming through photography.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Commac Line (Commac,
Inc.); Hack Saws (Script for Avis Films); Project
m
BUSINESS SCREEN • 1967
PICTURES FOR BUSINESS:
Image (Data Processing Management Associa-
tion). SuDEFiLMS: Accumulators Unlimited
(Greer Hydraulics); The Riverside Mall (Her-
man Ruhnau; Dial-a-Gift (Harry & David);
Accumulator Applications (Greer Hydraulics);
Captain Neverout (Towlsaver-Hughes & Law);
Yankee Doodle (Proto Tools) ; Accumulator in the
Hydraulic System (Greer Hydraulic); The Im-
portant Option (Southern California Edison
Company) ;S/ir7Wcrt-A, B, C, It D (Proto Tools);
Preferred Floor Care (Sanico); The Lifesaver
(Bussway); The Dial-a-Gift Franchise (Harry &
David).
PLAYHOUSE PICTURES
1401 N. La Brea Ave., HoU)-wood, Calif. 90028
Phone: (213) HO 5-2193
Date of Organization: 1952
Adrian Woolery, President
Jim Pabian, Producer/ Director
Mary Matthews, Secretary/ Treasurer
Bernard Gruver, Story & Design Director
Services: Animation specialists in industrial, edu-
cational, entertainment and TV commercials. Fa-
cnjTiES: Complete creative staff and facilities
for production of 16mm and 35nun color and
bJnv films from story idea and development
through camera and answer print.
■ECENT PRODUCTIONS AND SPONSORS
TV Commercials: Pete & Harry Series (Carna-
tion Co.,/Erwin Wasey); Very Important Bird
(Western Airlines/B.B. D. & O.); Shaggy Dog
(So. CaUf. Ford Dealers/J. W. Thompson);
Mickey & Donald (NBC Puppet Cereal/ Wm.
Esty)- Winnie-the-Pooh (Quaker Oats Huimy
Munch/ Spitzer, Mills).
QUARTET FILMS, INC.
5631 Hollywood Blvd., Hollywood, Calif.
90028
Phone: (213) HO 4-9225
Date of Organization: 1956
Arnold B. Gillespie, President
Stanley L. Walsn, Executive Vice-President
& Secretary
Michael R. Lah, Executive Vice-President
ti Treasurer
Frank C. Eberle, Paul Carlson, Prod. Mgrs.
Services: Live action and animation for all film
media and radio. pAcn-mES: Complete studio
facilities for all film and radio media.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: Laclede Bear (Laclede Gas/
D'Arcy Advertising); Dennis the Menace (A&W
Root Beer/ Botsford, Constantino & McCarty);
Happiness Boys (Minnesota Federal Savings/
Kerker-Peterson ) ; Eat Well Series (Swanson
Frozen Foods/ Leo Burnett Co.); Wealding, Val-
ley a Ho Ho, Guess Who, Tourist, Giant Watch-
ing, The Berries Are Coming, etc. (Green Giant
Frozen Foods/ Leo Burnett Co.); Tauem Base-
ball, Great Beer Robbery, Matchstick Tavern,
Poster Bear, Bobsledding, Shooting Rapids, etc.
(Hamm's Bear/Campbell-Mithun Agency) ; Movie
Tiger, Figures, Alarm Clark, etc. ( Kellogg's Sugar
Frosted Flakes/ Leo Burnett Co. ) ; others for Na-
tional Beer/\V. B. Doner & Co.; Budweiser/
D'Arcy Co.; Foremost Dairies/ Dancer-Fitzgerald-
Sample); Marbon Purafil/Fahlgren & .Associates;
Clorox/Honig-Cooper-Harrington; etc.
RAMPART STUDIOS
2625 Temple St., Los Angeles, Calif. 90026
Phone: (213) DU 5-3911
Date of Organization; 1955
Ted (W. T.) Palmer, In Charge
Sbrvices: Operates as service producer on sub-
contract for primary producen, speciaLzing in
RAMPART STUDIOS:
"photoplay" studio-type work under lATSE union
conditions. Facilities: Sound stage with scene
dock; insert stage; optical room; dressing rooms;
projection theater and offices. Limbo sikes.
RECENT PRODUCTIONS AND SPONSORS
Producer Services: for Parthenon Pictures; Bay
State Film Productions, Video Films, Canadian
Broadcasting Corp., Willard Pictures.
ROLAND REED PRODUCTIONS, INC.
650 N. Bronson, Los Angeles, Calif. 90026
Phone: (213) HO 9-1628
Date of Incorporation: 1947
Roland D. Reed, President
Duke Goldstone, Executive Vice-President
Jesse C. Corallo, Production Manager
Services: Producers of TV film series; industrial,
educational and public relations motion pictures;
TV commercials. FACn-rriES: Based at Producers
Studios with 9 large sound stages.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: To Reach the Dawn (The
Reynolds Metals Corp.); Croup Portrait (Na-
tional Automobile Dealers Assn.); The Million
Club (American Cancer Society); The Poles
Came Tumbling Down (Westinghouse Electric
Corp. ) ; A Home in the City ( Federal Cooperative
Housing Co. ) .
Reeder Productions, Inc.
417 Garfield Ave., Glendale, Calif. 91204
Phone: (213) 246-4265
Thomas \V. Taylor, in charge
(See complete listing imder Knoxville, Tenn. )
RIVIERA PRODUCTIONS
6610 Sehna .\ve., Hollywood, Calif. 90028
Phone: (213) 462-8585
Date of Organization: 1947
Branch Offices: Ohio: 3303 Rumson Rd.,
Cleveland. Phone: (216) RE 1-6076. Pat
Rancati, Eastern Representative. Wisconsin:
340 Westmoor, Brookfield (Milwaukee).
Phone: (414) SU 2-8815. Robert Zens, Mid-
west Representative
F. W. Zens, Executive Producer
Leif Rise, Associate Producer
Cliff Bertrand, Associate Manager
Services: Complete motion picture production
from script to final prints for industrial, educa-
tional, pubhc relations, ad\ertising, sales, medi-
cal, religious, technical, theatrical motion pic-
tures. TV programs and spots. pACiLmES: Execu-
tive office; studios; editing rooms; projection
room; sound recording and mixing. Location
equipment, musical and sound effects library.
RECENT PRODUCTIONS AND SPONSORS
Motion PicTtRES: Keys to Creativity (The
Wurlitzer Co.); Invitation to Europe (Renault
Co.); Road to ^^ashville & Hell on Wheels
(Robert Patrick); Punishment Battalion ( West-
ham pton).
ROCKET PICTURES, INC.
1150 W. Olive Ave., Burbank, Calif. 91506
Phone: (213) 849-6078
Date of Incorporation : 1943
Dick Westen, President
John Russo, Vice-President, Sales
Don Bartelli, Vice-President, Production
Kay Shaffer, Secretary-Treasurer
Services: Creators and producers of ready-made
and custom-made propams for recruiting, train-
ing, selling and public relations, incorporating
motion pictures, filmstrips and records imd other
audio-visual media. Planned programs include
collateral material such as booklets, manuals.
LOS ANGELES AREA
ROCKET PICTURES INCORPORATED:
charts, direct mail, etc. Single-Step Service from
idea to completion. FACiLrriEs: New building
with shooting stage, art and animation, creative
writing staff, camera department, editing.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: How to Sell Auto Insurarwe (Farm-
ers Insurance Group); 76 Auto Care Program
(Union Oil Company); Like Youl (Associated
In-Group Donors); Cure the Sadi, Dad! (Cham-
pion Laboratories); How to Sell Casualty & Fire
Insurance (BSB Sales Division).
F. K. ROCKETT PRODUCTIONS, INC.
5451 Laurel Canyon Blvd., North Hollywood,
Calif. 91607
Phone: (213) 464-3183
Date of Organization: 1924
Thomas H. Cole, President
Dixon Q. Dem, Secretary & Treas.
Sharon West, Office Maruiger
Services: Motion picture and filmstrip produc-
tion ser\'ices from scripts to answer prints. Live
action & animated TV commercial Specializing
in public service, sales and training, and educa-
tional films for industry and government. Facili-
ties: Equipped for all phases of film production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Measure for the Future; Lasser
ReolJty; The Year with 53 Weeks (U.S.A.F.);
To See or Not to See (Univis, Inc.). Filmstrip:
The Distributor Story (Ovation Cosmetics).
RMP Productions of California
1380 N. Van Ness Ave., Hollywood, Calif.
90028
Phone: (213) 446-8561
(Jim Rose, Ex. m charge)
(See Rose-Magwood listing. New York City area)
RICHARD J. SOLTYS PRODUCTIONS
1615 W. Burbank Blvd., Burbank, Calif. 91506
Phone: (213) 843-0373
Date of Organization: 1960
Richard J. Soltys, Executive Producer
SERvacEs: Documentary and industrial motion
pictures in 16mm, such as public and employee
relations, sales training and TV films. From re-
search and script to delivery of release prints.
TV commercials. pACiLmES: Own building with
editorial department, offices, projection, pho-
tographic and sound equipment for studio or lo-
cation shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Help Wanted (Unemploy-
ment Studv Committee-Cit>- of Honolulu); Pur-
pose (Pacific Telephone Company); Trouble
Shooting (Plymouth Dealers (LA). TV Commer-
cials: Long Beach Independent (Max Becker
Adv.); Sahara Safari (Geyer. Morey & Ballard).
SOUNDFILM, INC.
707 S. Brand Blvd., Glendale, Calif. 91204
Phone: (213) 246-8329
Date of Organization: 1957
John B. Sullivan. President, Producer
Jack Shnell. Production Supervisor
William Troiano, Director of Photography
Clark Howat, Research and Writing
Sehvtces; Motion pictures and TV commercials.
FACiLrriES: Creative department, studio .md
sound stage equipped for 16/35mm production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Presenting the Offer, Qualify-
17th PRODUCTION REVIEW
JM
LOS ANGELES AREA:
SOUNDFILM INCORPORATED:
ing the Buyer and Sliotving the Property (Calif.
Real State Assn.); The Extra Step (Pacific Light-
ing Co.); Crisis in Education (Independent Pro-
duction ) .
SPI Television Center
5533 Sunset Blvd., Hollywood, Calif. 9002S
Dean Gilmore, Production Head
( See complete listing under New York City Area )
Sun Dial Films, Inc.
205 W. Hueneme Rd.. Oxnard, Calif. 93030
Phone: (805) 448-6610
Carl V. Ragsdale, President
(See complete listing under New York City Area)
JOHN SUTHERLAND PRODUCTIONS, INC.
201 No. Occidental Blvd., Los Angeles,
California 90026
Phone: (213) DU 8-5121
Date of Incorporation: 1943
John E. Sutherland, President
George Gordon, Vice President &
Dir. of Animation
Dan E. Weisburd, Exec. Vice President
Jean Matheis, Treasurer
Services: Complete production of live-action and
animation films from research and script de-
velopment through release printing. Industrial,
documentary, public relations, sales promotion
and educational films. FACn-rriEs: Motion pic-
ture studio. Completely staffed animation de-
partment. Live-action stage with electrical, grip
and sound equipment. Set inventon,', mill, paint
shop, etc. Editorial department equipped with
35mm and 16mm. Projection theater equipped
for 35mm and 16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttires: The Modern Corporation (Al-
fred P. Sloan Foundation); Buy Wise (Office
of Economic Opportunity); The Test Case &
More Than A Living (American Telephone &
Telegraph ) ; Make a Mighty Reach ( Charles F.
Kettering Foundation); Lexicon (University of
California, Los Angeles). Slidefilm: Buy Wise
(U. S. Office of Economic Opportunity).
TECHNICAL COMMUNICATIONS, INC.
10340 Santa Monica Blvd., Los Angeles,
California 90025
Phone: (213) 273-1440
Branch: 2337 Lemoine Ave., Fort Lee, N. J.
07024. Phone; (201) 947-0371. Dr. VV. R.
Goodvnn, Vice-President.
Date of Incorporation: 1955
Leon Vick-man, President
Dr. W. R. Goodwin, Vice President
Merl Edelman, In Charge of Production
Fritz Miller, Animation Director
Services; Government, industrial communications
and training systems; information and manage-
ment systems; general communications systems,
consulting, design and implementation through
production of various types of media. Facilities:
Design and production facilities, 5,000 square
feet in company-owned building; total media
production capability 'in house.'
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: AN/SQQ-U MINE DE-
TECTING SONAR, Progressive Aircraft Rework,
Jezebel Tactics, & Jezebel Gram Reading (U. S.
Navy); Total Energy ( Garrett- AiResearch ) .
Roger Tilton Films, Inc.
6640 Sunset Blvd., Hollywood, Calif. 90028
Phone: (213) 467-3191
Hugh McTeman, Branch Mgr.
(For complete listing see San Diego, Calif.)
JOHN URIE & ASSOCIATES
5831 Sunset Blvd., Los Angeles, Calif. 90028
Phone: (213) 466-7701
Date of Organization: 1959
John Urie, Producer
. Don Richetta, Associate Producer
Richard Urie, Business Manager
Robert Curtis, Director
Stuart Hagmann, Director
Remi Kramer, Director
Services: Live-action, special effects, stop-mo-
tion and animation. Producing commercial, in-
dustrial, public relations, theatrical and documen-
tary films. Facilities: Studio and two sound
stages.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials ; for American Oil (MacManus,
John & Adams); Chevrolet (Campbell-Ewald);
General Mills (Knox-Reeves); Hunt Foods
(Young & Rubicam) ; Ice Gapades (Ice Capades) ;
Kelloggs Cereals (Leo Burnett); Kraft Foods
(Foote, Cone & Belding); Lincoln-Mercury
(Kenyon & Eckhardt); Olympia Beer (Botsford,
Constantine & McCarty); Trans World Airlines
(Foote, Cone & Belding).
Van Praag Productions, Inc.
1228 N. Vine St., Hollywood Calif. 90038
Phone: (213) HO 2-2341
Charles Wasserman, Vice-President & Manager
(For complete hsting see New York City)
VPI Films of California
1515 N. Western Ave., HoUywood, Calif.
90038
Phone: (213) HO 6-8691
Peck Prior, Exec. Vice-President
( See complete listing under New York Cit\' )
JERRY WARNER & ASSOCIATES
8615 Santa Monica Blvd., Los Angeles, Calif.
90069
Phone: (213) 655-4884
Date of Organization; 1952
Jerry Warner, President/ Exec. Prod.-Dir.
V. M. Warner, Vice-President /Treasurer
Albert Duffy, Prod. Exec. Writer
Michael Kraike, Prod.-Dir.-Special Projects
Stan Oilman, Camera/ Editorial Supervisor
William S. Meigs, Indus. Theater Planning
G. Eckert, Industrial Tlwatcr Staging
Zeke Zekley, Art Director
Services; Planning, writing and production of in-
dustrial and sponsored motion pictures; TV com-
mercials; live staging for industry, sales meet-
ings, pageants, commemorative programs and
government films. Facilities; Film, videotape
sound stages, rehearsal stages, studio staff plan-
ning and creative writing departments, prop de-
partment, casting service, camera, lighting, lo-
cation equipment, transportation, special effects,
recording scoring and dubbing, laboratory su-
pervision, editorial services.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Lipton Goes to Market (Thos.
J. Lipton, Inc.); Bonus (Procter & Gamble);
CBS Apollo Program (CBS); Man-Child; Grand
Masquerade; and Man Who Wore 3 Hats (U.S.
Navy); SST Presentation (Boeing Aircraft Co.).
Slidefilm: 1976 Olympics (Litton Industries);
Project S (Van Camp Sea Food). Live Show;
for Richfield Oil Co.
W C D, Inc.
1028 N. LaBrea Ave., Los Angeles, Calif.
90038
Phone: (213) HO 3-3113
(See complete listing under New York Cit>' area)
WEXLER FILM PRODUCTIONS, INC.
801 N. Seward St., Los Angeles, Calif. 90038
Phone: (213) HO 2-6671
Date of Incorporation: 1961
Sy Wexler, Owner-Produccr-Director-Camera-
man
Helen R. Wexler, Office Manager
Services: Educational and medical-educational
motion pictures. Specialized services of 16inm
and 3.5mm production, color printing, animation
and equipment design. Facilities; Offices, art
dept., animation camera, editing, projection room,
55' X 45' stage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Cancer in Children (American
Cancer Society); Human and Animal Beginnings
(E. C. Brown Trust); A Chance to Wonder Why
(Chemical Education Material Study); Especial-
ly for Boys (Los Angeles County Medical Asso-
ciation).
Wilding, Inc.
8460 West Third St., Los Angeles, Calif.
Phone: (213) 651-1860
W. Watkins, Production Manager
(see listing of Wilding, Inc., CJiicago)
Wolper Productions, Inc.
(A Division of Metromedia)
8544 Sunset Boulevard, Los Angeles, Calif.
90069
Phone: (213) OL 2-7075
(See complete listing in New York Cit\ area)
WONDERLAND PRODUCTIONS
760 Cahuenga Blvd., Hollywood, Calif. 90038
Phone: (213) 462-7385
Date of Organization : 1957
Marvin Bryan, Executive Producer
Robert R. Mulqueen. Production Spvr.
John Simons, Supervimr, Editorial Dept.
Carol Lee, Production Coordinator
Sally Gorham, Office Manager
Services: Production of motion pictures for busi-
ness and industry throughout U.S. 35mm and
16mm. All services, script to screen, by perma-
nent, full-time staff. Facilities: Comp.iny-o\vned
airplane to transport crews an\-where in U.S. or
Canada. Compan\-o\vned Holh-wood studio, edit-
ing and production center, complete equipment
including sound dubbing, music hbrary, stock
footage.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Building Tomorrow and Fu-
ture Unlimited (Automation Industries, Inc.);
Symbol of Safety (Sperry Rail Service); Know
How in Metals (Austenal); The Howmet Story
( HowTnet Corporation ) .
All the Facts the Picture Buyer Needs
tV These 64 pages of the 17th Production Re-
\iew listings of specializing business and edu-
cational film producers provide facts-in-depth
about tnily qualified companies from coast-to-
coast and abroad. Look to film/sponsor reference
data for key data on the individual companies.
IM
BUSINESS SCREEN • 1967
OREGON
Metropolitan Portland Area
ALL STAR FILM PRODUCTIONS
1226 S.W. Broadway, Portland, Oregon 97205
Phone: (503) 22S-6046
Date of Organization: April, 1956
Rex E. Pruitt, Owner, Manager
Sebvices; Motion pictures, TV commerciak,
slidefilms and slide presentations. FAcn-rriES:
Camera room; editing room; animation stand:
slidefilm camera.
I RECENT PRODUCTIONS AND SPONSORS
, Presentations; Potato Chip Sorting (.Mien
' Fruit Co., Newberg, Oregon); Poultry Handling
i Equipment (Gordon Johnson Co., Kansas Cit>')'
'■ TV Show: Let's Co Coifing (Lynn Kirby Ford,
Portland). T\' Commercials; Mary Tonkin Ford
(Ad Factors, Inc. Agcy); Western Business Uni-
versity (David Evans & .Assoc. Agcy.).
NORTHWESTERN INCORPORATED
MOTION PICTURES & RECORDING
Oil S. VV. Hooker St.. Portland. Ore. 97201
Phone: (503) 224-3456
Date of Organization: 1953
Robert M. Lindahl, President
Sheldon Goldstein, Vice-President
MacDonald MacPherson, Writer
Fred Miller, Director
Richard Blakeslee, Camera Dept.
Michael Carter, Recording Division
Alfredo .Montalvo, Editing Supervisor
Dan Snellback, Audio Visual Sales
Sermces: Public relations; sales, industrial and
training motion pictures; medical films, TV com-
mercials and programs; sound slidefilms; script-
ing, and storyboards; artwork, animation, titling,
scoring. Complete production service from script
to screen. Facilities; 16mm and 35tnm b&%v
and color photograph\'; remote trucks; lighting
and generators; Westrex and Moviola editors;
cutting rooms; animation camera and stand; music
and sound effects library; 5-channeI interlock pro-
jection; hot press titles; 16 and 35mm theater;
sound recording in V*", M" and 16mm. also disc
recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictx'res: The Great Country (United
States National Bank); The Big Lift (Hyster
Company); The Golden Harvest Center Story
(Pacific Supply Cooperative); Operation Concen-
tration 1967 (Georgia Pacific Corp.); Civilian
Defense Exercise (Systems Development Corp.).
Slidefilms: Portland Housing Authority (Madi-
son/West Inc.); Report on Long Range Planning
(N.W. Intermountain Dev. Corp.). TV Commer-
cials: for Blue Cross (Botsford, Const.intine &
McCarty, Inc. Adv.,) A. B. Smith Chevrolet
(R. G. Montgomery & Associates Adv.); Bio-D
(Madison/West Inc., Adv.); Pacific International
Livestock A.sso. (McCann-Erickson Inc.); McCall
for Governor (Botsford, Constantine and McCart>
Adv.); Dellenback for Congress (Cerber Adv.);
Franz Bread (Cole & Weber Inc.) ; Hillbilly Bread
iCole and Weber Inc.); Pacific Power and Light
McCann-Erickson Inc.); Hollidav Radio (Madi-
son/West Inc.); Tonex 1967 (Madison/West.
Inc.); Colonial Mortuary (R. G. Montgomery &
Associates ) .
Eugene, Oregon
DARRON ASSOCIATES, INC.
1177 Pearl Street, Eugene, Oregon 97401
Phone: (503) 343-2548
Date of Organization : February, 1963
Dan Pelletier, President, General Manager
Bc\erly Green, Vice President, Writer
DARRON ASSOCIATES INC:
Marvin Boggs, Secretary, Art Director
Alice Hill, Writer
William H. Green, Recording Technician,
Sound Eng.
Services: Advertising, public relations, industrial,
educational and training motion pictures; T\'
commercials and programs; sound slidefilms,
scripting, artwork, titling, cleared music. Facili-
ties: On-location mobile film unit for 16mm b&w
and color films and 35mm slide originals. Com-
plete cutting room, track mLxing and recording
on double-system interlocked recording projector,
with 9 recording combinations. Westrex-recorded
density tracks. Facilities also for 8mm sales-aid
films for use with Technicolor or Fairchild sound
equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictirzs: Hot-deck Pre-Loader (Page
& Page Co); Balloon-Logging (Flying Scotsman,
Inc.); We Have News for You (Eugene Register
Guard). Slidefilm; Western Manufacturing
(U. S. Plywood Corporation). TV' Com.merciai-S:
for Darigold Farms, Burch's, Willamette Towers,
Pizza Joe's.
N/VASHINGTON
Metropolitan Seattle Area
CAMERON FILM PRODUCTIONS COMPANY
222 Minor Ave. No., Seattle, Wash. 98109
Phone: (206) MAin 3-4103
Date of Organization: 1955; Inc.: 1967
Richard W. Cameron, President-Producer
L. H. Zwilgmeyer, Vice President, Director-
Chief Editor
Donald Egerstrom, Chief Cameraman
Buela Armstrong, Film Librarian
Services: 16mm and 35mm sales, advertising,
public relations and training motion pictures;
shorts. All services from initial research to final
utilization. Facilities; 16mm and 35mm cameras
for normal, wide-screen and anamorphic photog-
raphy; 16mm and 35mm animation and stop-
motion camera, wide-angle through telephoto
lenses, also 16mm zoom lens; Magnas\Tic and Vi"
pulse sync .sound systems for studio or location.
2500 sq. ft. shooting stage; Studio; screening
room; 16mm and 35mm editing equipment; dub-
bing equipment with optical and mag. playback;
16mm sync magnetic interlock equipment. Music
library; studio; location lighting; grip; transpor-
tation equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Aeromedical Evacuation in tlic
]et Age; The Lunar Orbiter; Facilities for the
Boeing SST; The Little Factory on the Edge
of Town (BOEING); Tlie Civil Engineer in
Aerospace Defense (U. S. A. F.).
COMMERCIAL PRODUCTIONS, INC.
1426 Fifth Avenue Bldg.. Seattle, Wash. 98101
Phone: (206) MA 4-8390; MU 2-5480
Date of Organization: 1954
Lylc C. Thompson, President
Richard G. Larson, Vice-President
L. J. Lathrop, Secretary-Treasurer
Lester D. Irion, Sr., Sales Manager
James M. Erbes. Sound Engineer
Carol A. Johnson, Secretary
Services: Motion picture and sound recording
studios; production for public relations, sales pro-
motion, industrial and training films; tv programs
and spot commercials. Writing, directing, etliting
and recording. Facilities: .\mpex MR-70; 3
Ch;uincl ''i" tape; 15 or 30 I.P.S. w/sel-sync;
16/ 35mm camera equipment; 1700 ft. studio and
PACIFIC NORTHWEST
COMMERCIAL PRODUCTIONS:
sound stage; Ampex 350 and 354 tape machines;
16mm Magnasync recorders; lighting equipment;
crab dolly; 12 channel custom mixing facility.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictlres; Ideas in Action (Simpson
Timber/ Lennen & Newell); Meeting at Alder-
lyrook and King County Election Officials (Ken-
worth Motor Truck Co. ) ; Beam & Decking Wey-
erhaeuser Timber/ Cole & Weber); Libby Dam
Project (U.S. Corps of .Army Engineers); Seattle
Transit Film and 3 films on the Rosary Scrip-
turals (Mrs. Eleanor Looker). Slidefilms: 7s-
sues 1966 (Doug Hanson); SST-Wing Pivot and
Westours Presentation (Audiscan, Inc.). TV
Commercials for Heidelberg Beer (F. E. Baker
Advtg., Inc.); Space Needle; Bankamericard;
Weverhaeuser Resources; 1st National Bank of
Oregon; "Save $6.00 Sale" - Weyerhaeuser
(Cole & Weber); Northwestern Mutual (Mc-
Cann-Erickson); Canadian Pacific (Kraft, Smith
& Ehrig). Sound Tracks: Northstar Operation
(Bureau of Indian Affairs); Safari (R. W. Byer-
ley); Northwest Living; Design for the Future;
Operations Round File; 50th Anniversary (Boe-
ing Company).
FILMS WEST, INC.
1218 Terry Avenue, Seattle, Wash. 98101
Phone: (206) MA 2-7662
Date of Organization: October, 1966
Arthur H. Bleich, Pres. & Exec. Producer
Judd McUvain, Vice Pres., General Sales
Leland Kenower, Vice Pres. and Director of
Photography
Eli Bleich, Director and Film Editor
Jim verDoom, Art and Animation
Leslie Bleich, Treasurer
Services; Visual communications consultants and
procedures of 16mm and 35mm motion pictures
and film strips for industry, education, public
relations, sales promotion, tele\ision commercials
and theater release. Scripting, photography,
editing, narration, music and distribution. Picture/
sound transfer and full productions for all car-
tridge film and film strip system. Facilities;
Complete production facilities for location and
studio shooting. .Arriflex, Eclair, Bolex, Angenieux,
Nagra, .\mpex, Colortran, Moviola and Seimens
equipment available for all assignments. Music
and sound effects libran.', interlock projection,
sound recording and still photngraphv .
RECENT PRODUCTIONS AND SPONSORS
(New Company, Organized in 1966)
LOUIS R. HUBER PRODUCTIONS
(Affiliate: Northern Films)
Box 98 — Main Office Station, Seattle, Wash.
98111
Phone: (206) AT water 2-6362
Date of Organization: 1952
Louis R. Huber, President
Helen Bertram, Secretary
Ser\tces: Educational, promotional and public
relations motion pictures, 16mm color and B&W.
Film researching, planning, script, narration edit-
ing. Facilpties: Bell & Howell, Cine Si>eci.il 11
motion-picture cameras; Hasselblad, Rolleiflex
;ind Contiix still cameras; wide assortment of
lenses for all cameras; camera .ind equipment
truck for extended field work. Magnasync re-
corder; multi-channel sound editing; high-fi-
delity tape recorders; music and sound-effcct.s li-
braries; stock-film libr.ipi.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictiri;s: Wasted River and Canadian
Wildlife (Northern Films); Arcltarohgical Ex-
rnvntitm and Tribal Elhnolopi ( Washington Stale
I'niversitv); Centennial Celebration (49th Stale).
I7th PRODUCTION REVIEW
ISS
PACIFIC NORTHWEST
RARIG'S, INC.
(Film Production Division)
5510 University Way, Seattle, Wash. 98105
Phone: (206) LAkeview 2-0707
Date of Incorporation: 1946
Max H. Rarig, President
Edith A. Rarig, Vice-President
James H. Lawless, Vice President, Production
Services: Public relations, sales promotion, in-
dustrial and training films, TV programs and com-
mercials. Complete productions from idea to
prints. Special services include: writing, directing,
editing, recording, studio facilities, animation,
mixing and original music. Complete underwater
photography including 46-foot boat. Facilities:
16inm and 35mm Arriflex and Bell & Howell cam-
eras, bUmp, Westrex 16mm magnetic recording,
sound stage, lighting equipment. Underwater
housings, marine exposure meters, underwater
lighting equipment. Full permanent staff.
RECENT PRODUCTIONS AND SPONSORS
Motion- Pictlirzs: Cutting Crew (\. W. Forest
Ind. Film Committee): Counting (Mathematic
Association of America); Opportunities in Log-
ging (Pacific Logging Congress); Mighty
Western Forest (Western Wood Products Asso-
ciation); Investment for Profit (Investment Ex-
change).
Spokane, Washington
EMPIRE FILMS CORPORATION
Suite 703, Radio Central Bldg., Spokane,
Wash. 99204
Phone: (509) MA 4-5570
Date of Incorporation: 1952
C. H. Talbot, President
A. R. Godfrey, Vice-President
M. O. Talbot, Secretary-Treasurer
J. R. Ulrich, Dir. Research & Education
Services; Motion pictures and other audio-visual
materiak for business, industr>', TV and the pro-
fessions. Studio and location filming and sound.
Consultation , research, script, for both narration
and dialogue, production and directional services
for both cinematography and sound recording.
Producer's services available to professional
clients. FACH-mES: Equipped for studio or loca-
tion hghting, filming and recording; post-record-
ing wild or with interlock projection; editing for
picture and sound materials; music library; script
services. Production and directional personnel;
creative talent. Maintain own studio recording,
and editing facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Freedom Mine (Grand Lodge
B. P. O. Elks); The Hospital on the Hill (Sacred
Heart Hospital); Grasshoppers for Breakfast (J.
Rosenfield Productions); Passenger Extra #8444
(Hut Enterprises); TV Commeecl\i.s: Pres-to-
Log (Robert Miller Advertising).
HAWAII
CINE'-PIC HAWAII
1847 Pacific Heights Road, Honolaln, Hawaii
Phone: 50-2677
Date of Organization: 1947
George Tahara, Owrter-Producer
Lloyd Stone, Writer
Larry Grant, Narrator
David Thorn, Art/ Animator
Tiki George, Music Editor
Services: Complete 16mm production for motion
pictures and TV. FAcrunEs: Arriflex S&M, & BL,
CINE'-PIC HAWAII:
Auricon 600, Nagra Neopilotone, Westrex, and
Magna-sync magnetic recorders; Maurer Optical;
Magna-s>'nc dubbers and mixers. Stock shots; mu-
sic library; animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlires: Palolo Turns Back The Clock
(City & Country of Honolulu); Fishhooks of
Hawaii (B. P. Bishop Museum); Profit in Para-
dise (Hawaii Visitors Bureau); Kona Develop-
ment (The Bishop Estate) ; Governor Bums Doctt-
mentary; Travels of Princess Liliokalani (Aloha
Week Committee). TV Commebcials: for Loves
Bread (McCaim Erickson-Hawaii ) ; Holsura Bak-
ery (Compton-Carey Adv. Agency); Democratic
Party Commercials (Budar Adv. Agency); Hilo
Hatt Othro Spray (McCann Erickson-Hawaii).
TV Spots; Series News Briefs for Hawaiian
Telephone Co. (N. W. Ayer & Son); Series
Governor Bums Campaign (Carlos Rivas & As-
Mciates ) .
SPECIALIZING PRODUCERS IN CANADA
ALBERTA
CANAWEST/MASTER FILMS LTD.
815-17 Avenue S.W., Calgary, Alberta
Phone: 245-2266
Date of Organization: 1955
David Mintz, Presidertt
William Marsden, Vice-Pres., Operatiorts Mgr.
Robert Willis, Vice-Pres., Film Director
Gerald Moir, Director, Photography
Services: Motion picture and sound film strips
for industry, education and tourism. Television
commercials, live-action and animated. Services
to independent producers. FACn-rriES: Auricon
Super 1200, Arriflex, Beaulieu, Bolex, Cine Spe-
cial cameras; art and animation department; edit-
ing and cutting rooms, full lighting; recording
and dubbing.
RECENT PRODUCTIONS AND SPONSORS
Monov Pictures: West to the Mountains (Al-
berta Government); We Take It All for Granted
(Agricultural Centennial Comm.); Make No
SmaU Plans (Univ. of Calgar>'); Campus in the
Clouds (Banff School of Fine Arts); Seismic
Polar Expedition (Petropar & C.G.G. Oil Co.).
BRITISH COLUMBIA
Chetwynd Films Ltd.
1118 Melville St., Vancouver 5, British
Columbia
Phone: MU 5-0027
(See complete listing under Toronto, Ontario)
MANITOBA
WESTERN FILMS LIMITED
757 St. Mary's Road, Winnipeg, Manitoba
Phones: 253-0064/4853
Date of Organization: October, 1964
G. T. Herming, President / Producer
W. Franz, Vice-President /Producer
L. Brown, Vice-President
G. T. Brazzell, Secretary
SER\^CES: Motion Pictures, T\^ films, commer-
cials, live and animated. Facilities: Creative
dept., studio, titles, animation; sound recording
in studio or on location.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Trappers' Festival; Enjoy or
Destroy (Labatt's); Forestry Film (Canadian
Forestry Assn. ) ; Assignment Manitoba; Manitoba
(Manitoba Government); TV Commerclm-S: for
The Hudson's Bay Co.; Simplot; Alcoholic Edu-
cation (McConnel-Eastman); Manitoba Tele-
phone System; O'Keefe; Sask. Wheat Pool
(Foster Adv.); Eaton's of Canada; Dept. of Edu-
cation (Cockfield & Brown); Automatic Products
(Paul, Phelan & Perry); Labatt's (Ronalds-Reyn-
olds).
MN this symbol over a producer's
listing in these pages refers to display adver-
tisement in this 17th Production Review issue.
ONTARIO
CRAWLEY FILMS LIMITED
19 Fairmont Avenue, Ottawa 3, Ontario
Phone: 728-3513
Date of Organization: 1939
Branch Offices: 181 Eglinton Avenue E., To-
ronto, Ontario. Phone: 485-0325. Anne A.
Kloepfer, Mgr. 1 Place ViUe Marie, Suite
1503, Montreal 2, Que. Phone: 861-9449.
Henry Strub, Mgr.
Subsidiary: Graphic Films Limited, 19 Fair-
mont Ave., Ottawa 3, Ont., Phone: 728-3513.
.Associate Dubbing Company: Synchro-Quebec,
1318 St. Catherine Street W., Montreal,
Quebec. Phone: 866-8136.
Officers and Department He.\ds
F. R. Crawley, C. A., President
Graeme Eraser, Vice-Presidervt
Charles Everett, Vice-President
Thomas Glynn, Vice-Pres., Special Projects
Anne A. Kloepfer, Manager, Toronto Office
Henry Strub, Manager, Montreal Office
Paul Harris, Production Manager
William O'Farrell, Laboratory Manager
and Quality Control
Glenn Robb, Ass*. Laboratory Mgr.
Peter Cock, James Turpie, Seaton Findlay,
Donald Carter, Senior Producer-Directors
Sally MacDonald, Producer's Service Mgr.
Alex Murray, Comptroller
Mary Whalen, Purchasing Agent
Rod Sparks, Chief Engineer
Dave Cochrane, Sound Department Head
Larry Crosley, Director of Music
Stan Brede, Camera Department Head
Gary DesLavriers, Lighting Department Head
Vic Atkinson, Animation Department Head
Judith Crawley, Script Department Head
Services: Motion pictures and slidefilms for
Canadian and United States industr>', govern-
ment, education and television; plus recording,
editing, animation and extensive laboratory serv-
ices for producers, independent cameramen, ten
pro\Tncial government and other organizations
from coast to coast. FACix-rriES: 42,000 sq. ft
studio buildings, 40-acre studio lot, two sound
stages and two recording studios. 17 cameras:
Mitchells, Maurers, Bell & HoweUs, Arriflexes,
Cine-Specials and Newman-Sinclair; blimps,
dollies, 375,000 watts of lighting equipment with
two generators and transformer station; RCA
35mm and Maurer 16mm re-recording theatres
with 8 and 4 mixing consoles. Stancu-Hoffman
35/ 16mm magnetic recording, 8 magnetic re-
corders—Rangertone, Ampex, Stellavox, Magne-
corder and Tapak, disc recorder; animation de-
partment with Saltzman stands; engineering de-
velopment facilities; 35 /16mm laboraton,'; casting
files; music hbrary; fleet of 16 trucks and trailers.
Electronic service dept., and stock shot library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Perpetual Harvest (Mac-
Millan Bloedel, Ltd.); VigC (Canadian Nurses'
Assn.); A Matter of Attitudes (Canadian Coun-
186
BUSINESS SCREEN • 1967
CRAWLEY FILMS LIMITED:
cil of Resource Ministers); The BuUders (Cana-
dian Council of Professional Engineers); Crystal
from the Sun (Canada & Dominion Sugar); Ele-
phant Country (Cominco); The Coppermetals
(Anaconda American Brass); Holiday Island
(Prince Edward Island Travel Bureau); Calcium
Chloride Road (Allied Chemical); The Enter-
tainers, '66 Canadian Open Coif (House of
Seagram); Big Deal (Ontario Dept. of Econom-
ics); And Now (Voluntan,' Economic Planning
Board, Nova Scotia); Brian Adams, C.L.U. (Ca-
nadian Life Underwriters Assn.); St. John Am-
htilance in Canada (a centennial film for the
Association); New Mill, New Richmond (Bath-
hurst Paper, Ltd.): Are You Warm to the Touch?
(Industrial Acceptance Corp.); Lab Dogs (Ani-
mal Welfare Institute of N.Y.).
GRAPHrc FILMS LIMITED
(A Subsidiary of Crawley Films Limited)
19 Fairmont Avenue, Ottawa 3, Ontario
Phone: 728-3513
F. R. Crawley. C. A., President
Graeme Eraser, Vice-President
W. OTarreD, Manager
Glenn Robb, Lab Manager
Sally MacDonald. Producers Services Mgr.
SET^\^CES: Laboratory and producers* service
company associated with Crawley Films Ltd.
Undertakes the printing & processing of 16/35
mm b&%v films, 16mm Ektachrome processing,
16mm b&w reversal processing; also 16mm ad-
ditive color printing, intemegs & color posih've
prints, Elctachrome masters & reversal color
prints. Scene-to-scene color corrections. F.\cii.i-
TIES: Include cutting & inspection rooms; print-
ing department includes both step & continuous
printer. Control & processing departments. Pro-
duction services (Htles, animation, editing & re-
cording).
Metropolitan Toronto Area
ACADEMY TV FILM PRODUCTIONS
OF CANADA
433 Jarvij Street, Toronto 2, Ontario
Phone: (416) 925-5997
Date of Organization: 1961
Branch: Miclcev Schwarz Productions, Inc.
419 E. .54th St., New York, N.Y. 10022
Phone: (212) 421-7440
Mickev Schwarz. Owner. Producer, Director
Janet Pluclcnett, Production Assistarti
Sebvtces: Scripts; artwork; .storyboards, layouts;
animation and live production; editing; etc. Fa-
CTLrriES: 35mm screening facilih'es; stage; cutting
room, etc.
RECENT PRODUCTIONS AND SPONSORS
TV CoM^rEncIALS : Ivory Liquid; Crisco (Comp-
ton Adv.); Kellogg's (Leo Burnett); Liquid Prell
(Benton & Bowles); Duz Detergent (Grev
Adv.).
CHETWYND FILMS LTD.
10 Banigan Drive, Toronto 17, Ontario
Phone: 924-4493
Date of Incorporation: Ontario— 1950
British CoIumbia-1960
Branch: 1118 Melville St., Vancouver 5, B.C.
Phone: MU 5-0027. A. P. Gardner, Mgr.
Arthur Chet\%'ynd, President & Gen. Mgr.
Marjory Chet\v\Tid, Vice-President &
Secretary-Treasurer
Robin Chetwynd, Production Manager
Ross McConnell, Producer/ Director
William Street, Producer/ Director
Karl Konnry, Director/ Editor
CHETWYND FILMS LIMITED:
Robert Brooks, C.S.C, Dir. of Photography
James Robinson, Supervisor, Sound
Robert Millard, Supervising Editor
Lillian Gauci, Admirustrative Secretary
Sebvices: 35/16/8nun motion picture production,
color and b&w, for education, sport, travel, in-
dustry, advertising, public relations, television,
including research, writing, photography, editing,
titling, printing, set design and artwork. Shde-
films and filmstrips; motion picture equipment
rentals; producer's services department; distri-
bution and production consultation. Fach-ities:
Cameras: 16mm Arriflex, BL Arriflex, Auricon,
Kodak Cine-Specials; K-100. Lenses: Full range.
Lighting: Full range of lighting & grip equip-
ment. Sound: Nagra & Mini-tape V*" sync pulse
double-system location recording equipment;
Magna-Tech 16/ 35mm recorder-producer for
transfer to 16/ 35mm magnetic; Magna-Sync dub-
bers; facilities for 4-5 channel miring; full com-
plement microphones; voice recording studio;
small sound stage; sound cutting; music & effects
library.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Stanley Cup Firuds 1966
(Molson Breweries, Ltd.); Canada's Waterways
West (Outboard Marine Corp. of Canada Ltd.);
A Century of Canadian Medicine (The Canadian
Medical Assn.); Voices of the North (Canadian
National Telecommunications); Player's World of
Racing 1966 (Imperial Tobacco Sales Ltd.);
du Maurier International 1966 (Peter Jackson
Tobacco Sales Ltd.); Grey Cup '66 (Labatt
Breweries of Canada Ltd.) ; Safe as Houses (Con-
struction Safety Assn. of Ontario); The Anderson
File (Canadian Imperial Bank of Commerce).
JACK CHISHOIM FILM PRODUCTIONS LTD.
Ste. 102-4 New Street, Toronto 5, Ontario
Phone: 925-2281
Date of Organization: 1950
John J. Chisholm, B.S.A. P.Ag., President
M. di Tursi, M.A., Secretary-Treasurer
Don Hutchison, Director, Exec. Prod.
Allan Macleod, M.A., Director, Exec. Prod.
Sebwces: Construction, engineering, educational
motion pictures and shdefilms; stock shot hbrary
—over 300,000 ft. 16mm Elctachrome Canadian
scenic, industrial, wildlife, etc. Facilities : Pro-
duction, location cameras & sound; editing equip-
ment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Portraits in Steel (Steel Co.
of Canada); Forests for the Future (Ont. Dept.
Lands & Forests); Mine Model (Ont. Dept. of
Mines); Canadian Mosaic (Salvation Army);
Cartoon Series (Canadian Broadcasting Corp.).
Crawley Films Limited
181 Eglinton Ave. E., Toronto, Ontario
Phone: 485-0325
Anne A. Kloepfer, Manager
(For complete data see listing imder Ottawa)
FILM ART CORPORATION LTD.
(Also see Lesser Studi* Ltd.)
55 Charles St. West, Toronto 5, Ontario
Phone: 924-6611
Mort Lesser, President
Bruce Walker, Creative Director
Bill Gimmi, Production Manager
Mary Adams, Producer
Dorothv McKav, Producer
Karl Gilbert, Editing Dept.
Chris Holmes, Studio Supervisor
Claude Lewis, Sales Marxagcr
Services: 35/ 16mm color tt b/w film produc-
tion, live action, TV commercials, industrial &
sales films, studio facilities. FACiumES: 60'x80'
sound stage; 35mm Mitchell R35, 10-1 motorized
SECTION TWO:
Sources for
Production in
CANADA
Specializing Producers
of Audio-Visual Media
from Coast-to-Coast —
FILM ART CORPORATION:
zoom. Super Baltar lenses and blimp; 35mm
Mitchell NC zoom & blimp; 35inm Arriflex &
zoom; 16mm Eclair NPR & zoom; Nagra sound;
Magna Tech transfer to 35/ 16mm magnetic;
Moviola Crab Dolly; Fearless Dolly; 35/35,
16/16, 35/16 editing facilities; 35mm interlock
screening.
RECENT PRODUCTIONS AND SPONSORS
TV COMMEBCLAX.S: for Alberto-Culver, Anacin,
Awake, Campbell's, Chocks, Clearasil, Crisco,
Dainty Rice, Duz, Firestone, Ford, General Ci-
gar, 6eneral Motors, Greb, Lavoris, Lightning,
Molson's, Oxydol, Red Rose, Remington, Robin
Hood, Schweppes, Shreddies, Sinex, 'Tide, Vicks
Formula 44, Windex.
GILBERT FILM PRODUCTIONS LTD.
1411 Crescent St., Suite 507, Montreal 25,
Quebec
Phone: (514) 288-1616
Date of Organization: 1966
Richard Gilbert, President and Producer
A. E. Newman, Vice-President
C. M. Gilbert, Secretary-Treasurer
Services: 16/ 35mm film production. Faciijties:
Cutting rooms for 16mm/35mm positive and
negative. Screening facilities for 16mm.
RECENT PRODUCTIONS AND SPONSORS
(New company organized in 1966)
ROBERT LAWRENCE PRODUCTIONS
(CANADA) LTD.
38 Yorkville Avenue, Toronto 5, Ontario
Phone: 925-5561
Date of Organization: 1955
John T. Ross, President
Gerald J. Keelev, Executive Vice-President
Donald F. Hall, Vice President, Exec. Producer
George Caton Jones, Vice-Pres. Finance
E. Bruce Clark, Comptroller
Jack Kuper, Creative Director
Fritz Spiess, Director, Cinematography
Barry Bittle, Producer
Blanche McDermaid, Script Asst.
Services: Motion picture production services, on
film and videotape. FACiLrriEs: 3 stages: UO"*
iv, 35'x45'; complete 35/ 16mm equipment —
BNC & NC Mitchells, Arriflex cameras.
RECENT PRODUCTIONS AND SPONSOR!
Motion Pictures: Multi-screen panoramic sound
production (Pulp & Paper Pavilion at Elxpo);
Circle-Vision 360° (Walt Disney for Telephone
Pavilion at E.xpo); business films (Canadian Im-
perial Bank of Commerce, Continuous Color
Coat, Province of New Brunswick). TV Commer-
cials: for Canada Packers, Swift's Canadian,
CKeefe Breweries, Molson's. Colgate-Palmolive,
Lever Bros.. P&C. Imperial Oil, BA Oil, Natural
Gas, Imperial Tobacco, and others.
17«h PRODUCTION REVIEW
U7
PRODUCTION: CANADA
LESSER STUDIO LIMITED
(See Also Film Art Corporation Ltd.)
55 Charles St., West, Toronto 5, Ontario
Phone: 924-66 U
Date of Organization; 1947
Mort Lesser, President
Bruce Walker, Creative Director
Lock Haight, Production Manager
Don Snovvdon, Chief AtUmator
Tom Mortensen, Graphics Director
Claude Lewis, Sales Manager
Bryan Hopper, Sales Representative
Services: Animation, graphics, slides & slide-
films; opticals & special effects. Facilities; Ani-
mation, slide & slidefilm, still photography, opti-
cals departments; hot-press titles, Oxberry elec-
tronic animation stand with Oxberry 35/ 16mm
camera, Oxberry 35/ 35mm or 35/ 16mm optical
printer, Hernfeld color scene tester. Acme 35mm
printer, 35mm interlock screening, 16/35mm
sound transfer.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: for Abitibi; Canadian Sheet Steel
Building Institute; Department of Education,
Department of Transport, Fiberglass, Ford, Kel-
loggs, Kodak, National Research Council, Stelco.
MOREIAND-LATCHFORD PRODUCTIONS LTD.
2298 Yonge Street, Toronto 12, Ontario
Phone: 485-1136
Date of Organization: 1958; Inc. 1964
Hugh Moreland, President
Frank Latchford, Vice-President
Services: Producers of films for industry, gov-
enunent, and education. Fach-ities; Production
services and facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Men of Iron (Safety Con-
struction Assn.); Black Creek Pioneer Village
(Continental Can Co. of Canada, Ltd.); Why
Drown? (Canadian Red Cross Society); Winter
in Ontario (Province of Ontario); VD? See
YotiT Doctor (National Health & Welfare); Circa
75 (Dom. Electrohome Industries, Ltd.). TV
CoMMERCiAi-S; for Canadian National Railways.
MOTION PICTURE CENTRE LIMITED
577 Jarvis Street, Toronto 5, Ontario
Phone: 924-8329
Date of Incorporation: 1953
G. S. Kedey, President
David A. Smith, Writer-Director
Elin Ife, Office Marxager
Ser\tces; Motion pictures and slidefilms for TV,
industry, sales promotion, staff training, religious,
travelogues and public relations use. FACiLmES:
Auricon, Arriflex cameras, Magnasync and Ampex
recording equipment, editing, writing, screening
facilities.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: 1967 in Selling Color ( Swift 's-
McCann-Erickson^ ; Median Barriers (Lumber-
men's Safety Assn.); French versions of Pesti-
cides, Paints, Polishes, Plastics (Imperial OU);
Untitled film (Thorold Tunnel); Jeannie's Genie
(Black Diamond Cheese). Slidefilms: Report
from Osaka, Jerusalem & Beyond; On the Edge
of Tibet; For the People of Lira (Anglican
Church of Canada) .
PETERSON PRODUCTIONS LIMITED
121 St. Patrick Street, Toronto, Ontario
Phone: EM 2-3287
Date of Organization : 1959
S. Dean Peterson, President
Walter J. Rapson, Secretary
Audrey |. Boison, Treasurer
Derek F. G. Smith, Supervisory Editor
PETERSON PRODUCTIONS LTD:
Isobel Weston, Penny LyTin Cookson, Producers
David Main, Kirk Jones, Directors
Kelly Duncan, CSC, Director, Photography
Gordon MacDonald, Production Manager
Services: Production of television film commer-
cials. Facilities: Complete sound stage; insert
stage with adjoining test kitchen; make-up and
dressing rooms; client's pre-production planning
room, recording and re-recording facilities; edit-
ing and screening rooms; 16/35mm equipment.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials; for Noxzema Chemical Co.;
Quaker Oats of Canada, Ltd. (Spitzer Mills &
Bates); Can. General Electric; Lever Brothers;
Imperial Oil; H. J. Heinz Co. of Canada; Mol-
son s Breweries ( MacLaren Adv. ) ; Colgate-Pal-
molive; Ontario Hydro; Ronson; General Mo-
tors (Foster Adv.); Canadian National Railways;
Proctor & Gamble (Compton Adv.); Ban; Bris-
tol Myers (Olgilvy-Mather); Kellogg (Leo Bur-
net).
RMP, Limited
233 Jarvis St., Toronto, Canada
Phone: (416) 366-7917
(Zale Magder, E.t. in charge)
Date of Organization: 1940
(See Rose-Magwood Productions, New York)
THATCHER FILM PRODUCTIONS
895 O'Cormor Drive, Toronto 16, Ontario
Canada
Phone: 759-2711
Date of Organization : 1940
Leslie P. Thatcher, Owner & Producer
Services; 16mm industrial, commercial, educa-
tional and medical motion pictures. TV programs
and commercials on film. FACiLmEs: Equipment,
facilities and personnel necessary for all types of
16mm motion picture production.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Living World; All Hail
the Pmccr; He Who Would Valiant Be; Career
Girl; Dr. H. Radar-Interview ; Stagier-Interview;
I Was a Stranger; The Impossible Bargain; Or-
namental Iron; Music and Message; Choose You
This Day (Salvation Army — color series).
WESTMINSTER FILMS LTD.
259 Gerrard St. East, Toronto 5, Ontarie
Phone: 921-3138
Date of Organization; 1959
Branch: 1414 Crescent Street, Montreal, Que-
bec. Phone: 849-3006. Stuart Richardson,
Vice-President
Don Haldane, President
Lee Gordon, Director of Production
Malcolm Cobley, Producer-Director
Margaret Beadle, Production Manager
Services: 16mm and 35mm films for business,
industry, public relations and training. TV spots
and sound slidefilms; TV and theatrical produc-
tions. FACrLrriES: All facilities including fully
equipped editing rooms, theater, camera equip-
ment. Moviola, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Opening Ceremony (North-
gate Exploration, Ltd.); Man and His World-
Expo 67 and Expo 67— A Preview (Canadian
Corp. for the 1967 World Exhibition); A Pioneer
Story (Carling Breweries Ltd.); We Live in Min-
ing (Noranda Mines Ltd.); Kidd Creek Mine
CTexas Gulf Sulphur Co.).
Wilding Canada Limited
875 Don Mills Road, Don Mills, Ontario
Phone: (416) 429-1270
R. K. Carlson, Vice-Pre.9., Branch Mgr.
(See listing. Wilding, Inc., Chicago area)
Ontario Cities: Hamilton
ROBERT J. MEYER PRODUCTIONS
174 Herkimer St., Hamilton, Ontario
Phone: 527-5568
Date of Organization: 1956
Robert J. Meyer, Producer, Writer, Editor
Services; Motion pictures. Facilities: Creative
department; studio, titles; 16min production
equipment; sound recording.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Years of Heritage (County of
Lincoln, Ontario); Fe.rtitJo/-1965 (Niagara Grape
& Wine Festival ) ; Hands of the Man ( Greater
Windsor Industrial Comm. ) ; Chemical Valley :
Cultivated for Industry ( Samia Chamber of Com-
merce); Story of a General (Eastern Construction
Co., Ltd.).
Your Most Complete Buyer Reference
• These Annual Production Review listing pages
provide the most complete reference data avail-
able anywhere to the buyer of business films.
QUEBEC
Crawley Films Limited
1 Place Ville Marie, Suite 1503, Montreal 2,
Quebec
Phone: 861-9449
(Henry Strub, Marvager)
(For complete listing see Ottawa, Ontario area
Synchro-Quebec Limited
1318 St. Catherine St. West, Montreal, Quebec
Phone: 866-8136
Yvon Charette, President
Andre Sequin, Secretary / Treasurer
Services: Dubbing of sponsored films & TV
series from Enghsh into French and from French
into English.
(See Crawley Films, Ottawa for complete listing)
S AS K ATC H E W A N
BIRD FILAfVS LIMITED
2016-12th Ave., Regina, Saskatchewan
Date of Organization: 1930
Dick Bird, FPSA, ARPS, FZS, President
Ada G. Bird, Vice-President
Yvonne EUis, Secretary
Jeanne Kaad, Treasurer
Services: Motion pictures. FACiLrnES: No data
provided.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictuires: Panorama of a Province;
Birds of the Saskatchewan Prairie; Birds of the
Saskatchewan Woodhnds; Birds of the Saskatch-
ewan Sloughs and Lakes; Adventure in British
Guiana; Bermudiana; New Zealand; Newfound-
land ( Saskatchew.in Government).
ITlh Production Review Copies
— for year-around buyer reference
■fi Extra copies of this useful 17th Annual
Production Review issue may be obt;uned
from Chicago office of publication at onl\'
■S2.00. This annual edition is included
(with other special feature issues) in all
regular subscriptions at only $3.00 per
year (domestic); $5.00 annually, Canada.
188
BUSINESS SCREEN • 1967
LATIN-AMERICA
MEXICO
AUDIOVICENTRO
Rio Panuco 116, Mexico 5, D.F., Mexico
Phones: 14-68-14; 25-40-78
Cable: AuDiovicENTRO
Date of Organization: 1956
j Dr. David Grajeda, President/ Director
I Services: Spanish version of foreign films. Dub-
bing into Spanish for T\' shows. Filmstrip pro-
duction. Optical and magnetic sound recording.
Animation. Production of scientific, technical
and educational films. FACiLrriES; Sound studios;
Arriflex, Bolex, Cine-Kodak Special cameras;
Abpex, .Magnasync, RCA sound; Moviola equip-
ment; \'i-Mex title system.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: .Modem Welding and Brazing
Sutec-Audiovicentro) ; Hygiene Series (Dept.
of Public Health); Chemical Study Film series
(Spanish version) (Univ. of California); La
Soldadura en la Era Especial (Super Tecnica,
S..\.); Menopausia (Ayerst Laboratories).
CINE COMMERCIAL S.A.
Luisiana 81, Mexico, D.F., Mexico
Phones: 43-33-80, 23-88-30
Date of Organization: 1954
Hans Beimler, General Manager
Pablo Rodriguez, Production Manager
Rosa Maria Okimo, General Accountant &
Treas.
Juan Nelson, Laboratory Services &
Quality Control
Ricardo Moreno, Chief Film Editor
Serxtces: Documentaries for both TV and motion
picture release: T\' films and commercials (live).
rACXLiTiES: Creative department; studio; 16mm
and 35mm production equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlbes (TV) : Orange Crush and
Eveready (D'.^rcy); Cigarros Windsor, Ekco,
Bon Ami, I. E. M., Brandy Premier, Omega
Jova and Omega Constellation (Stanton); Mis-
sulcy (Cardoze); Tecate, Carta Blanca Navidad
(Glenn Adv.); McCormick amd Herdez (Augusto
Elias); |. B. Williams (W. Thompson).
PERU
ESTUDIOS CINEMATOGRAFICOS ROSELLO
Casilla Correo n<> 3116, Lima, Peru S.A.
Phone: 30-553
Date of Organization: 1952
Jose Maria Rosello Beltran, President &
Treasurer
R. De Nardo, Vice President
L. Rosello, Production Mastager
Services: Complete production of films, b&w
and color, 35mm and 16mm. Travel, newsreel,
artistic productions, TV news, commercials, doc-
umentary, etc. FACH-mES: 16mm and 35mm
.\rriflex camera, lighting, sound optic and mag-
netic sound, editing, laboratory b&w 16mm and
35mm, cutting rooms, projection, etc.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Machu Picbu (Land of
Incas); SeruUi (Sociedad Nacional de Aprendi-
zaje); 56 News Reel 35mm (Rosello Produc-
tion). Ten Documentaries. 48 Commercials
35mm and 102 TV Commercials.
PRODUCTION: EUROPE
BELGIUM
SOFEDI-FILAAS
147, Avenue de lUippodrome, Brussels 5
Phones: 47-10-03; 47-28-77
Date of Incorporation : 1948
G. A. Magnel, President
J. Botermans, Production Manager
Services: Production of live and animated 16mm
and 35mm sponsored films. Non-theatrical distri-
bution of sponsored films. Member of INFOR-
FILM for Belgium. Faciuties: Arriflex, Bell &
Howell cameras; ColorTran location lighting; stu-
dio; four editing rooms; picture and sound; Steen-
beck table; 35mm 6c 16mm viewing theatre;
Animation stand with Debrie camera; electronic
inspection equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ano(/ier Name for Steel Wire
(Bekaert); Naissance dun Complexe Side'rur-
gique (Sidmar); Une Usine i Automobiles
(Blaton Francois); Echec aux Hold-Up (Mon-
santo); De Tetevisie Draaggolf (Philips).
ENGLAND
ANVIL FILM & RECORDING GROUP LTD.
Denham Studios, Denham, Nr. Uxbridge,
Middlesex, U. K.
Phone: DENHAM 2625
Date of Incorporation: 1952
Branch Offices: Realist Film Unit, Ltd., 9
Great Chapel St., London Wl. Phone: Ger-
rard 5477. Rowland M. Wright, Secretary.
World Mirror Productions, Ltd., Denham
Studios, Denham, Nr. Uxbridge, Middlesex.
Phone: Denham 2625. Ken Cameron, Di-
rector. Anvil Films (Scotland), Ltd. Cordon
Chambers, Mitchell St., Glasgow. Mrs. Rus-
sell, Scottish Representative.
The Lord Archibald, Chairman
Ken Cameron, O.B.E., B. Sc.
R.I.C.H. Warren
R.K.T. Scrivener
Rowland W. M. Wright, C. .\.. Directors
Services; Film production and sound recording.
FACiLrTiEs: Full 35mm music recording and re-
recording. 35mm and 16mm cameras and cutting
rooms. Location facilities and lights.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Reliability: An Introduction
(British Productivity Council); Survival at Sea
(Admiralty-Ministry of Defense); Close Quarter
Battle (^Army Kinema Corporation-Ministry of
Defense); We Make Music— the Organ (un-
sponsored); The One That Nearly Got Away
( Ford Motor Company ) .
■fr More data on overseas production service
will be pro\ided as additional listings are re-
ceived to appear in a first Production Review
I supplement to be published at mid-year.
ARMADA PRODUCTIONS
86 Wardour Sti^et, London W. I.
Phone: CERrard 5738
Date of Organization: 1947
John Dooley, Producer
H. G. Hurrell. Cliairnian
J. Martin, Finance Director
Services: Producers of documentary, theatrical,
industrial, and educational films. Facilpties: All
location facilities for 16 and 35mm film prtxluc-
tion.
RECENT PRODUCTIONS AND SPONSORS
Motion Picttbe: Andalucia (British Lion-Co-
lumbia); Gateway to New Africa (Ghana Air-
ways); The West At Work (Hohnan Lld./Tec-
alemit Ltd.); The Solar System (Armada Pro-
ductions); The Sogrape Story (Sogrape).
BUSINESS
SCREEN
INTERNATIONAL
Worldwide Production
Facilities: Latin-America,
Europe, the Middle East,
Africa, Australia, India,
Japan and Malaysia
17lh PRODUCTION REVIEW
189
PRODUCTION: ENGLAND
ASSOCIATED BRITISH-PATHE LTD.
142 Wardour St., London W. 1
Phone: GERrard 0444
Date of Organization: 1910
Harry I. Field, Director & General Manager
and Executive Producer
Lionel Hoare, Producer
Ted Bilsdon, Television Commercial Producer
iohn G. Blair, Supervising Editor
Jouglas Warth, Patlie Pictorial Editor
George Newberry, Sound Supervisor
Sidney Randall, Head of Camera Dept.
Harry Wynder, Head of Film Library
Gillian Adams, Head of Casting
Geoffrey Conway, Head of Stills Dept.
Sebvices: Motion pictures, VTR, TV films and
commercials, documentaries and interest films.
Fach-itizs: Studios; laboratories 8mm, 16 and
35mm; opticals; rostrums; BNC's, Mitchell's, Arri-
flex's, Camiflex cameras. Full studio and loca-
tion equipment; RCA recording studio; cutting
rooms; tneatres; closed circuit; suite and lo-
cation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hand of Night; The Syndi-
cate (feature films); Insight on East AngUa
(BTA); We Building for the World (C.O.I. Min-
istry of Technology).
AAARTIN BENSON FILMS, LTD.
King's House Studio, Red Rd., Boreham Wood,
Herts, England
Phone: Elstree 1592
Date of Organization: 1961
Martin Benson, Executive Producer
Joan Benson, Production Manager
Alastair Akers-Douglas
Services: 35mm and 16mm production, includ-
ing research, script and completion. Anywhere in
the world. Projection theatre (16mm optical and
magnetic). Cutting rooms (35mm and 16mm).
Recording Theatre. Ait Department. Distribu-
tion to TV internationally for suitable subjects.
Completion services. Foreign versions. Documen-
tary; commercials; entertainment series for TV.
Facilities: Units available anywhere in Europe.
RECENT PRODUCTIONS AND SPONSORS
Motion PicTUREs:Fkir of Holidays (Milbanke
Travel); Pets Profile (Petfoods); Zambia 1 and
Zambia 2 (Beneuela Rlwy).
BIRCH-HILL FILAA PRODUCTIONS LTD.
6 Dean St., London, W. 1, England
Phone: 734-3653
Dudley Birch, Chairman & Producer
Douglas HiU, Director & Head of Technical
Services
T. A. WiUiams, Director & Secretary
Services: Complete creative and production fa-
cilities for 35mm, 16mm, wide screen and TV
motion pictures (live or animated). Commercials;
filmstrip; slidefilms. Speciahsts in public rela-
tions films. FACELrriES; Studio: 38 ft. x 26 ft.
also stills studio and stills laboratory. Lighting;
photographic and sound equipment for studio
and location work. Research; script writing; art;
animation; titles, etc. Full production facilities
throughout the world.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Gaing Places (The United
Africa Company); Rubber Project (Unilever
Limited); Four Films on Oilseeds (Margarine
Union); Two films on Malaya (Central Office of
Information).
JOHN BYRD PRODUCTIONS
61 Arthur Road, Wimbledon, London S.W. 19
Phone: WIMbledon 2183
Date of Organization: 1946
JOHN BYRD PRODUCTIONS:
lohn Byrd, Produccr-Direcior-Writer
Bettine Braham, Film Editor
Marian Ludin, Production Associate
Henry Hall, Lighting Cameraman
Services: Documentary, travel, TV and enter-
tainment films. Speciahzing in world-wide assign-
ments. Facilities: Studio, theatre; cutting rooms.
Magnasync 16mm and EMI recording systems.
Arriflex camera equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Warmth With Safety (Dream-
land Electi-ical AppUances, Ltd.); A Concrete
Service to Industry (Richard Lees Ltd.); OU
Plant in Afghanistan (Rose, Downs & Thompson
Ltd.); CUy Building (Redpath Brown Ltd.);
Power Systems (British Insulated CaUender's
Cables Ltd.).
CALEDONIAN FILAAS
22 Greek St., London Wl
Phone: GERrard 0702
Date of Incorporation: 1957
Robert R. Bucknell, Managing Director
James Elderton, Supervising Editor
]. F. Charman, Head of Sound
Cederic Williams, Chief Cameraman
Services: Editing and recording services, in stu-
dio or on location. Supply location film units for
news and documentary productions. FACiLrnES:
Four cutting rooms equipped with 16mm and
35imn Moviolas. RCA sound transfers and re-
cording. Arriflex 35mm and 16mm cameras.
16mm Auricon camera. Perfectatone. Nagras.
Location Units.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: For the Love of Man (World
Health Organization); Clmrlie Must Go (Kodak
Ltd.); Bermuda Constitutional Conference
(ZFBTV Bermuda); British Calendar (Central
Office of Information); Edinburgh Festival 1966
(Scottish Television). Spring Demonstration
(Farmers Weekly); Election Special (Anglia
TV); Sorun Geth Soru (Serendib Prod. Ceylon);
Fun in the Sun (Sky Tours); various news cov-
erage for overseas TV service.
DRAYTON FILM PRODUCTIONS LTD.
14, Abingdon Road, Kensington, London W. 8
Phone: WEStem 4547/8
Date of Organization: 1952
K. W. Daley; ]. R. Ward, Directors
Services: 16mm film producers for complete
productions or finaUzing customer's own ma-
terial. Facilities: 16inm magnetic film inter-
locked forward and reverse with picture for re-
cording Uve commentary or from discs or tape
at 18, 24 or 25 f.p.s.; 16mm dubbing facilities.
16mm Arriflex camera equipment. Editing and
master cutting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Choice is Yours (Feder-
ation of Civil Engineering Contractors); A
Modern Earth Dam (Tarmac Civil Engineering
Ltd.); Transport Pioneer (United Transport); A
Postscript to Hold to Thy Faith (Viscount Bledi-
sloe).
EOTHEN FILMS LIMITED
70, Furzehill Rd., Boreham Wood, Hertford-
shire
Phone: 953-7254
Date of Organization: 1950
Dr. Phillip Sattin, Managing Director, Head of
Production
Gerald Sattin, Head of Sales & Development
(Director)
Sheila Sattin, Head of Accounts Director
S. R. Veltman, Exec. Producer (Industrial)
Services: Motion pictures: "Cinettes" (regis-
tered trade name of Eothen 8mm cassetted film
EOTHEN FILMS LIMITED:
loops). FACiLiTms: Creative department; studio;
fuU editing; cinema. Full production equipment
for 16mm or 35mm sound recording in studio or
on location. Animation.
RECENT PRODUCTIONS AND SPONSORS '
Motion Pictures; Theatre Techniques for Nurses
(London Rubber Indush-ies); Sittiplifying Touch
in Electrical Taping (Sellotape Ltd.); Mogadon
(Roche Ltd.); The Bandage of Today (Roussel
Ltd.); Convenience Foods (H. J. Heinz Co.);
From Small Beginnings (Goldsmiths & Silver-
smitlis); Handle With Care; Tomorrow at Ten;
Baiis for Beauty; Starting Science; Dressmaking
(Eothen Fihns (Educational) Ltd.); It's All on
the Drawing and Mechanical Drawing (Eothen
Films (Industrial) Ltd.); First Aid Series I &
// (Eothen Fikns (Medical) Ltd.).
THE FILM PRODUCERS GUILD LTD. |
Guild House, Upper St Martin's
Lane, London W.C. 2 /
Phone: TEMple Bar 5420 !
Telegrams: Filmicity; Telex: 263378
Date of Incorporation: 1944 j
Associate London Companies: i
Films of Today Ltd.; Film Workshop Ltd.; I
Greenpark Productions Ltd.; Guild Anima-
tion Ltd.; Guild House Films Ltd.; Guild
"Television Service Ltd.; Interfilm Ltd.; The
Larkins Studio; Merton Park Studios Ltd.;
Publicity Film; Sound-Services Ltd.; Talk-
iestrips Ltd.; Technical and Scientific Films
Ltd.; Verity Films Ltd.
Associate European Companies:
Guild Television Service G.m.b.H.; Diffu-
sion D'information par le Film.
K. Lockhart Smith, Chairman
A. T. Burlinson, Managing Director
E. W. Beckett, H. S. Hind, H. G. Jessop,
S. Kershaw, E. S. Morden, R. C. Tyrell, W.
Wilkinson, Directors
Services: Creative advisers, producers and dis-
tributors of 35mm and 16mm documentary, in-
dustrial, education, scientific, advertising, sales
promotion and national propaganda films; TV
and cinema advertising fibis; sound filmstrips; '
Cartoon, puppets & technical diagram anima-
tion, feature films for theatrical distribution; com- '
plete live shows for conventions and sales meet-
ings; displays; exhibits; printed materials and
audiovisual installations, including CCTV. Facil-
ities: Mobile location units. Rental service for
camera sound, electiical and transport de-
partments; Cutting rooms, recording and pre-
view theatres; Westrex recording. Cartoon and
animated diagram studios. Casting dept. Film
library and non-theatrical distribution organiza-
tion.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Rubber Chemicals (Monsanto
Chemicals); Hidden Profits (Chas. Barker for
Merck, Sharpe & Dohme); Drug Dependence
(World Health Organization); The Neio Face
of Saudi Arabia; Message from Riyadh; The
Wise Men; The Healing Sword (Kingdom of
Saudi Arabia); Lowland England; Industrial
England (Institut fur Film u Bild, Germany);
The World of N.C.R. (National Cash Register);
Barakat (I.T.T. Battery Co. of Iran); Elsi (Esso
Peb-oleum); Be Telexpert, G.P.O. Tower (Gen-
eral Post Office); Modem Convertor Processes
(British Iron & Steel Confederation); What We
Find (The Vulcan Boiler and General Insurance
Co.); At Henley (Midland Bank); York and Its
University (Shepherd Group); Whatever the
Weather (Gas Council); People at Players (John
Players and Sons); Future With Fairchild (S.G.S.
Fairchild); The Midland Overseas (Chas. Bark-
er for Midland Bank); Calf Conservation, Crop
Irrigation. Fish Today Fish Tomorrow, House of
Plenty, Trawler Captain (The Ross Group);
Which Carbohydrate? (Beecham Group- Food
and Drink Div.); Putting the Atom to Work
(United Kingdom Atomic Energy Authority);
Search and Research (B. P. Trading); A Family
196
BUSINESS SCREEN • 1967,
FILM PRODUCERS 6UIL0 LIMITED:
of Firms (Thomas Tilling); Protein and Health
(Flour Advisory Bureau); Corortary Heart Dis-
eases (Imperial Chemical Industries); Spain to
Canaries (Standard Telephones and Cables);
Johnny and the DK Robot (Oral Hygiene Serv-
ice); Put it in The Boot Beasley, Henry P!ulpott
(Cnas. Barker for Barclays Banlc); Cargo Dynam-
ics (Cargo Dtynamics); Pigs for Profit (I. Bibby);
Fool's Eye View (Masius Wynne- Williams for
Protective Footwear Service); Vision in the High
Street (Central News for Glass Advisory Coun-
cil); Algerian Pipeline (Constructors John
Brown); Tank Killing (Ministry of Defence-
Army); Titi and the Woodman (Chas. Barker
for Barclays Bank D.C.O.); Interrogation, Colli-
sion Course, The Record (Ministry of Defense-
Air); What's It to You? (J. Robertson & Sons);
Retail Trade (Allen and Hanbury); Top Tecn-
nicians (Central Office of Information); Drill-
ing (Production Engineering Research); Sea
Cat (Ministry of Defense-Navy); UnUast (Uni-
bond;) A Tale of Two Shambas (Barclays Bank
D.C.O.); Hi Foil 2 (Parker P.R. for Andian
Development); A Touch of Quality (Richard
Thomas & Baldwin ) ; Diamonds ( De Beers Con-
solidated Mines); Spot Welding (British Weld-
Research Association); The Records Remain
(Chubb & Son Lock & Safe Co.). SLJDErtt.MS:
The Way to Success in Carpet Sales— Parts III
and IV (Pritchard Wood for Federation of Brit-
ish Carpet Manuftrs.); Automatic 90 (Electro-
\ux). TV CoMNfEBCiALs: for Trickets, 1001,
Cephos, Vosene, New Vosene, Good News and
Eden Vale Yogurt (Osborne Hope and Pea-
cock); Lady Penelope (Spottiswoode); Kelloggs,
Elastoplast, Kraft Cheese (]. Walter Thompson);
Knorr Soups, Dry- Cleaning, Barbie, Tetley Tea
Bags (Smith- Warden); and others.
WALTER GARTON FILM PRODUCTIONS
163 Woodland Dr., Anlaby, Hull, Yorkshire
Phone: HULL 57381
Date of Organization : 1958
Walter M. Carton, Proprietor
Services: Motion pictures, 16mm TV newsfilms
(BBC). FACirmES: Double headed projection
and recording. (16mm).
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Port of Goole (Code
Junior Chamber of Commerce); People Cause
Accidents (Reckitt & Sons Ltd.); Speeding Tim-
ber at Hull and Freight Flow (British Transport
Dons. Board ) ; Xew Analgesic Tranquilizer Mix-
ture (Biological Research Labs of Reckitt &
Sons Ltd.).
I GATEWAY FILM PRODUCTIONS LTD.
470/472 Green Lanes, London N. 13
Phones: Palmers Green 1003 & 7440
Date of Organization: 1946
W. H. Baddeley, Managing Director
1 C. W. Bending, Educational Director
G. L. Smart, Sponsored Production Mgr.
Robert Webb, Educational Sales Director
Josef Leszczinski, Chief Sound Recordist
Services: Production of motion pictures for in-
dustry, public relations, sales, training, education,
rehgion, TV. Distributors of educational films.
FACiLrriEs: Sound stage 40' x 20'; sound record-
ing; editing rooms; animation.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictl-res: Over To You (National Chil-
dren's Home); Sugar (East African Railways &
Harbours); Annitcfsan/ Salute (The Salvation
Army); Teeth in Mammals (General Dental
Council); Face of India Today (Baptist Mission-
ary' Society' ) .
Reference Facts the Buyer Needs
it For year-round reference to specializing pro-
ducers of business film/tape media, use these
detailed listings in the 17th Aimual Produc-
tion Review with their in-depth listing refer-
ences of recent films and chents served.
HALAS & BATCHELOR
CARTOONS FILMS LTD.
3/7 Kean Street, London W. C. 2
Phone: 01-240-3143
Date of Organization: 1941
Representative: UNIREP TV Sales Ltd., 75,
East 55 St., New York, New York 10022.
Phone: PLaza 2-8715.
Associate: Louis de Rochemont Associates Inc.,
18 E. 48th St N.Y., N.Y. 10017. Phone:
PL 5-9710.
Representative: European Artists, Kampchaus-
see 12, Hamburg 205, West Germany.
Phone: 718675. Eberhard Kruger.
John Halas, Director
joy Batchelor, Director
S. Eckman. Jr., C. B. E. (U. S. A.), Director
Jack King, Chief Editor
Bernard Gitter, Sales Manager
Services: Staff of 50 for animated film produc-
tion for advertising and entertainment for TV
and cinema. Industrial, public relations and edu-
cational films. FACiLrnES: Studio for both cellu-
loid animation and 3-dimensional puppet, model
animation. Five animation cameras, including an
O.xberry; 3 model camera setups. Editorial and
projection equipment for 35mm and 16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictvbzs: Ruddigore (Gilbert & Sulli-
van) (Produced in association with Doyly Carte
Opera Co.). TV Series: Lone Ranger (Format
Productions, Inc., Calif.).
KINOCRAT FILMS LIMITED
85, Cromwell Road, London S. W. 7
Phone: FRObisher 2242
Date of Organization: 1937
Gerald Cookson, Managing Director
D. Brian Gibson, TechnicM Director
Innes Watson, Sales Director
Services: Production of 16mm and 35inm tech-
nical, industrial, sales, TV and all other films for
speciahzed purposes. Audio-visual division covers
fumstrip and sound slide production; closed-cir-
cuit TV (b&w and color); Script to screen pro-
duction service; service fadhties and studio for
outside production units. Faciuties: Sound and
silent stages; 16mm and 35mm editing; sound
recording; dubbing and post-syncing, pre-view
theatre; titling; scripting; animation; location
services; permanent technical crews and staff.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Comfort Begins at Home
(Honeywell Controls Ltd.); Down to Earth
(Sand & Gravel Association); What's Afoot
(Courtaulds Ltd.); Drit>ing the D-1000 (Ford
\Iotor Co.); Product demonstration for Procter
& Gamble (Young & Rubicam).
DERRICK KNIGHT & PARTNERS LTD.
8/12 Broadwick St., London W. 1
Phone: GERrard 0761/2
Date of Organization: 1957
Derrick H. Knight, Managing Director
Brenda M. Henderson, Director
Robin Douct, Director
Charles Hodgson, Director
Services: All types of motion picture produc-
tion, with special emphasis on social documen-
tary. Production services and United Kingdom
representation. Faciuties: Fully equipped 16mm
and 35mm cutting rooms.
RECENT PRODUCTIONS AND SPONSORS
.Motion PicTinEs: Marketing is the Link (Brit-
ish Produttivitv Council); Stress — Parents with
a Handicapped Child ( Nlental Health Film Coim-
cil): Port Health (Corporation of City of Lon-
don); Jemima & Johnny (Fiction Short); Trao-
elling for a Living (British Broadcasting Corp. ) .
PRODUCTION: ENGLAND
UHLETON PARK FILM PRODUCTIONS LTD.
Shepperton Studios, Sbepperton, Middlesex
Phone: CHErtsey 2611
Date of Incorporation: 1961
U. S. Representative: Littleton Park Film Pro-
ductions Ltd. 40 East 49th Street, New York.
N.Y. 10017. Phone: 421-9430. Gary Dartiiall,
in charge
Adrian Worker, Chairman
Ronald Spencer, Managing Director
Roy Boulting, Director
David Kingsley, Director
Robert Angell, Producer
Erica Masters, Production Mgr.
Services: Specialized film production division
of British Lion Group: producers of feature, doc-
umentaries, sponsored and advertising films, TV
programmes, educational films, childrens films,
TV and cinema commercials. Facilities: AH the
facihties of Shepperton studios: 40 cutting rooms,
13 sound stages, scoring theatre, post sy'nch the-
atre, 3 viewing theatres, 2 dubbing theatres.
RECENT PRODUCTIONS AND SPONSORS
Mo-noN Pictures: A Piece of Plastic (Barclays
Bank); Afar J: of Distinction (Ford Motor Co.);
Danger on the Danube (Childrens Film Founda-
tion); Heinz Baby Food (Dorland Advertising);
Telephone Girl (Gen. Post Office).
MARISH FILMS LTD.
36, Buckland Ave., Slough, Buckinghamshiie
Phone: SLOugh 21630
Date of Organization: 1946
Frank A. Taylor, Producer, Director
J. Warburton, Secretary
Services: 16mm and 8mm industrial, educational
and medical film production. Editing, dubbing
and script \vriting. Animation and distribution.
FAcn-rriEs: Equipment and hghting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: The Bridgeport Story (Ad-
cock and Shipley Ltd.); Safety Cabinet (Home
Safety Council); Taper Turning on the Centre
Lathe; 20 Machine Tool and Building Smm Auto
Loops (Rank Film Library); Shaping Machine;
and Accounting Machines ( Self -sponsored ) .
MOTTERSHAW COMMERCIAL FILMS
Union Road, Nether Edge, Sheffield, Yorkshire
Phone: Sheffield 53351
Date of Organization: 1929
E. R. .Mottershaw, A.I.I.P., Marujging Director
]. R. Mottershaw, M.B.K.S., Director
Film Production & Still Photography
I. R. Gillott, Seruor Cameraman
P. B. Jones, TIteater Manager
A. Dalby, Sales Manager
Services: 16mm productions: sales, technical,
educational, etc.; sound recording, mixing, etc
FACiLrnES: Dubbing theatie; cutting rooms; stu-
dio 32'x40'; pres-iew theatre. Transflex studio
(front projection screen); comprehensive StiDs
aept. ( Mottershaw photography ) .
RECENT PRODUCTIONS AND SPONSORS
Mo'noN Pictures: Yorkshire Derwent Scheme
Stage 2 (Sheffield Corp. Water Works); Super-
forge (International 'Twist Drill Co.); Baby
Bouncer (Cindico Productions Ltd.); A New Con-
cept in the Production of Grinding Wheels
(Daw Ashmore Ltd.); In The Swim (Oaks
Park handicapped Childrens Appeal).
RMP (U.K.) Ltd.
35 Curzon St., London, W.I., England
Phone: 493-5773
Jack Rev-nolds, in charge
(See Rose-Magwood listing. New York)
17th PRODUCTION REVIEW
191
PRODUCTION: ENGLAND
STEWART FILMS LIMITED
2 Orchard Road, Malvern, Worcestershire
Phone: M.\Lvem 4975
Date of Organization; 1950
Date of Incorporation: 1956
Branch Office: Studio, Cutting Rooms and
Preview Theatre: 82/84 Clifton Hill, Lon-
don, N.W. 8. Phone: MAIda Vale 7296;
1238.
John R. F. Stewart, Managing Director
Richard ]. Need, Director
Hugh Marsh, Director
R. K. Hardy, Director
Services; 35mm and 16mm motion picture pro-
duction; scripting, editing. Facilities: Editing
and sound recording; insert and model stage;
Arriflex, Mitchell, Newman-Sinclair 35mm cam-
eras.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictlires: Chemistry Educational Series
(Esso Petroleum Co.); Gas - What Is It? (The
Gas Council); Anywhere But Here (Central
Electricity Generating Board). Many technical
training films for the Royal Navy. Slidefilm:
Your New Telephone (British Petroleum).
SWIFT FILM PRODUCTIONS
1 Wool Road, London S. W. 20, England
Phone: WEMbledon 2040
Date of Organization; 1952
T. Peter Hadingham, M.B.K.S., Director
Services; 16nun b&w and color film production,
specialising in documentary and industrial sub-
jects; live dialogue, foreign versions and all stages
of part-production. Sound recordings for films,
filmstrips and exhibitions. Facilities; 16rmn
cameras, lighting and recording equipment, cut-
ting room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; E.F.V.A. Lawn Tennis Series;
Introduction and Bait Sense; Starting to Play;
The Service; Court Positions and Net Play
(Slazengers Ltd.).
TALKING PICTURES, LTD.
27 Albemarle Street, London W. 1, England
Phone: 01-499-7466
Date of Incorporation: 1960
Myron L. Broun, Director
Talbot N. Hainault, Director
Derek S. Greaves, Director
T. Elholm, Engineering Supervisor
T. A. Hodson, Account Producer
M. D. Fitzgerald, Account Producer
Miss E. Heichert, Account Producer
Services: Motion picture production (live and
animated); preparation of foreign versions; sound
slide films; slides, conference management; ex-
hibition devices. FACiLrnEs: Creative depart-
ment; rostrum camera; 16mm and 35mm edfiting
facilities; sound cartridge facilities for Salesmate
and La Belle projectors.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; // It Weren't For Customers
. . . (Rank Xerox Ltd.); Slidefilms: Kiev 1966
( Merck Sharpe & Dohme International ) ; Cur-
rent Affairs (Sundav Times); May 3rd 1966 (The
London Times); This is BOAC (B.O.A.C).
WORIEY THOROGOOD PRODUCTIONS, LTD.
79, The Grove, Ealing, London, W. 5. England
Phone: Ealing 7201
Date of Organization; August, 1965
Donald N. Worley, Managing Director
Dennis C. Thorogood, Art Director
Brenda M. Lewis-Taylor, Administrative Mgr.
Services; CoimseUng, scripting, production of
sound slidefilms and filmstrips for sales, man-
agement training, sales promotion and public
WORLEY THOROGOOD PRODUCTIONS:
relations. Creators of "Insight", A-V sales train-
ing filmstrip series. FACiLrriEs: All filmstrip pro-
duction facilities, production of discs and all
types of visual aids with the exception of mo-
tion pictures.
RECENT PRODUCTIONS AND SPONSORS
Slidefilms: Insight No. 1, 2, 3, 4, 5 and 6
(sales and management training programme)
(Rank Organization and Isis Securities Ltd.).
WORLD WIDE PICTURES LTD.
34 Cursitor Street, London E. C. 4
Phone: HOLbom 7666
Date of Organization; 1942
Associate Companies: World Wide Pictures,
S.a.e., Avenida Generalisimo Franco 614,
Planta Primera, Barcelona, Spain. Phone;
Barcelona 239-4300. Emilio Marios, contact.
World Wide Pictures, S. r. 1., Via Leon
Battista Alberti 12, Milan, Italy. Phone;
Milan 339-585. Jonathan Varley, contact.
James Carr, Chairman of Group
V. L. Price, Joint Managing Director
C. T. Parris, Joint Managing Director
Hindle Edgar, Peter Gilpin, A. J. Harris,
Directors
Services; 35/ 16mm sponsored public relations,
documentary, training and sales films for indus-
try- and government departments, TV programs.
Facilities; Theater, cutting rooms; 85' x 45'
studio with full equipment; ancillary facilities.
Western Electric-equipped recording studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Phtjsics & Chemistry of Wa-
ter (Unilever Ltd.); Retail Stock Management
(British Productivity Covmcil); Risk (Stenhouse/
Chas. Barker & Sons Ltd.); Horizons Unlimited
(Central Office of Information & Society of Brit-
ish Aerospace Companies); Riverside 2000
(George Wimpey & Co. Ltd.).
WORLD WIDE ANIMATION LTD.
34 Cursitor Street, London E. C. 4
Phone: HOLborn7666
Date of Organization; 1955
Hindle Edgar, Managing Director
James Carr, Director
V. L. Price, Director
Services: Animated cartoon films, film credits
and titles. FACiLrnES: Same as World Wide Pic-
tures Ltd.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Magnetism Part I and Transi-
ent Behavior of the Transitor (Philips, Eind-
hoven ) . See pre%ious listing.
WORLD WIDE TCLEVISION
FILM SERVICES LTD.
34 Cursitor St., London E. C. 4
Phone: HOLbom 7666
Date of Organization; 1957
James Carr, Director
V. L. Price, Director
J. A. Harris, Director
Services; All types of TV and cinema advertis-
ing films. FAcnjTiEs: See World Wide Pictures
Ltd.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials; Rothmans Bridges (Rothmans
International/ Mackay & Ptnrs.); £ggs (Egg Mar-
keting Board/ Ogilvy & Mather); Schweppes Se-
ries (Schweppes Ltd./ Ogilvy & Mather).
i!r Complete data on International Producers
will appear in Business Screen International edi-
tion now being prepared for publication in '67.
PRODUCERS IN FRANCE
LES ANALYSES
CINEMATOGRAPHIQUES
15 Avenue de Segur, Paris 7, France
Phone: 705-84-20 -h
Date of Organization; 1947
Georges Roze, President
Jean Vincent, Edition & Equipment Mgr.
Robert Arquer, Production Manager
Paul Mattel, Sales Manager
Yvette Roze, Office Manager
Services & FACiLrriEs: Department Production
and Realization: Documentaries, industrial and
sales promotion films, 16/ 35mm and filmstrips
Department Ultra-Ralenti: Studios with high
speed Kodak camera. Department Fihn: Editing,
titles, effects, s>Tichronization, dubbing (cutting
room's, projection rooms). Department Equip-
ment; Authorized dealer for Bell & HoweU. De-
partment Edition; Diffusion and sale of sales-
training and human relations films.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Djebel Onk (Union Phos-
phatiere Africaine); Beghin, Dynamique dun
Groupe (Agence Havas); Madame de Stael
(Ministere des Affaires Etrangeres); Moteurs
Classiques, des solutions nouvelles ( Institut Fran-
cais du Petrole); II Etait Une Fois (S N C F);
Dessins D'Adolescents (Sandoz).
LES CINEASTES ASSOCIATES
25 Chemin de Presles, Saint-Maurice,
Seine, Paris
Phone: Entrepot 68-50
Date of Organization; 1953
Jacques Forgeot, President
Daniel Pauquet, Production Director
Services; Bilingual staff in French, Enghsh, Ger-
man, Italian. Cartoon dept, stop motion; live
action; photo animation; marionettes; music; de-
sign. FACiLrriEs: Six stages, laboratory, projection
cinema, dressing rooms, restaurant, sound studios
adjacent.
RECENT PRODUCTIONS AND SPONSORS
TV COMMEHCHLS; for Kennomeat (S. H. Ben-
son Ltd., London); Yardley's (C.P.V.Promos,
Paris); Twentv (Publicis, Paris); Space (Lip-
ton's Overseas Ltd., London); Rang (Prad N.V.,
Amsterdam ) .
Fllmex, U. S. A.
Studio EAG, 18 Rue Louis Blanc, Lavallois-
Perett, Seine, France.
Phones: 37-46, 39-46
Kevin Farrell, Executive-in-Charge
(See hsting of Filmex, Inc., New York)
COMPAGNIE LYONNAISE de CINEMA
71 rue de la Republique, Lyon 2eme, France
Phone: 37-88-92
Date of Organization; 1938
Laboratory & Screening Room: 274 cours
Emile Zola a Villeurbanne (Rhone)
Phone: 84-87-98
Henri Giraud, President
Victor Kandelaft, Administrator, Director-
General
Andre Jalibert, Sales Director
Services; Production of short, feature and in-
dustrial films and T\' commercials. Facilities:
Production equipment, laboratories and \iewing
theatre, double screen viewing room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Reportage sur la Ciat (Ste.
Ciat-Culoz-France); Ligne de Decoupage des '
Flans (Ste. Forges de Gueugnon-France); Usine ;
de St-Laurcnt-deMure (Ste. Ricard S.A.-France); ;
192
BUSINESS SCREEN • 1967
COMPAGNIE LYONNAISE DE CINEMA:
Delle-Ahthom; Disjoncteur Pneumatique P. K.
(Ste. Delle- Alsthom ) ; l/ne Nouvelle Camme
(Ste. Richard Freres/ Richard Continental-
Saviem ) .
LES FILMS PIERRE REMONT
33 rue Washington, Paris 8°, France
Phone: 339-95-70
Date of Organization: 1948
Branch Offices: Animation Studios: 1, rue Lord
Bvron, Paris 8°. Phone 359-52-16. Studio:
37, avenue de la Republique 94-Arcueil.
Phone: 735-03-30. Auditorium: 10, rue du
Chateau 92-La Garenne-Colombes. Phone:
224-63-89.
Pierre Remont, President/ Director General
D. Dimka, Director
J. P. Ganancia, Director
Dominique Remont, Director
lean Claude Monier, Creative Art Director
Services: Motion pictures; T\' films and com-
mercials (live or animated). Facilities: Creative
department; studio; optical titles; animation;
16/ 35mm production equipment with sound re-
cording in studio; magnetic or optical sound
35/ IBiiun.
RECENT PRODUCTIONS AND SPONSORS
TV' CoM.MEBCiALS: for Kraft; CMC (detergent);
Butter Council of England; Tree-Top (orange
juice); Hand in Glove (Allen Rubber Co.); Nim-
bel Bred; Tervlene Wash'n Wear (A, Wirz/i.c.i.
Switzerland); Cerber (B. E. R. Lausanne); So
Many Experienced Hatxds (Renault Cars); La
Main Heureuse ( O'Cedar/ McCann Erickson,
Paris); DuPont Lighters; (S. T. Dupont/
Eproma).
Vavin, Inc.
72 Boulevard Raspafl, Paris VI, France
Phone: 924-3080
M. Jean Pages, Production Manager
(See complete listing under New York City)
GERMANY
GONG-FILM BODO MENCK
Hofweg 53, 2 Hamburg, Germany
Phone: 22-35-17
Date of Organization: 1956
Branch: Schanzenstrasse 2.5, Industriegebiet
Osf, 215 Baxtehude. Phone: 4385.
; Ser\ices: Production of sponsored films; syn-
I chronizing and distribution of sponsored films for
non-commercial use in Western Germany, Aus-
tria, etc. Facilities: Studio, camera equipment,
playback, etc., 35mm production and svnchro-
nizing of feature films, trailers, and TV films for
commercial use.
RECENT PRODUCTIONS AND SPONSORS
Motion Pktihes; Angclept fur morgcn (Min-
istry of Federal Property); Punkt fur Punh
(Neufassung-Glanzstoff-AG); Fontane der Fadcn
(Industrievereinigung Chemiefaser) ; / Was
Happy Here (Synchronization for order of Rank
I Organization).
GUILD TELEVISION SERVICE G.m.b.H.
(Associate Co. Film Producers Guild, London)
Studio Hamburg, 2 Hamburg 70, Tormdorfcr
Hauptstrasse 90, West Germany
Phone: 6688-389
Cable: Studio Hamburg: Telex: 021 4218
Date of Organization: 1965
Peter Maxwell, Manager
Services: Production of cinema and television
17lh PRODUCTION REVIEW
GUILD TELEVISION SERVICE:
advertising films. FACiLrriEs: for live action
films; studios, equipment and personnel; loca-
tion facilities for film and television produc-
tions. Facilities include: 11 sync shooting stages,
6 recording theatres, 6 preview theatres, 20 cut-
ting rooms, workshops, property' store, ward-
robe, stock pieces, 3 construction halls, camera
cars, personnel buses, lamp vans, property pan-
technicons. genn\s. sound van.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for Via Flip, Fix Sauber,
Hengstenberg, Prag Amsterdam, Young and
Rubicam, Broose & Partners.
Halas & Batchelor Cartoon Films, Ltd.
European Artists, Kampchaussee 12, Hamburg
205, West Germany
Phone: 718675
Eberhard Kruger, Representative
(See complete listing under London, England)
INDOC-INDUSTRIE-& FERNSEHFILM GMBH
4 Waldhomstrasse, Munich 54, Fed. Republic
of Germany
Phone: 57 33 10
Date of Organization: 1962
Volkmar R. Kahlert, Managing Director &
Producer
Sehvices: Production of documentary films, spe-
cializing in industrials; T\' spots. Facilities:
Cameras and lighting equipment (Colortran);
cutting rooms; location shooting; special park of
cross-country vehicles for extreme grade location
operation.
RECENT PRODUCTIONS AND SPONSORS
MoTio.N Pictures: Anno Dotnini AlCMLXV
(German Federal Post Office); MSH -Profile,
MSH das ncue Bauelement (NIannesmann A.
G.); NIOC Teheran Refinery in Iran (Joint Ven-
ture Teheran Refinery) ; Motor-Powered Marathon
(MAN Munich Works); YTONC (YTONG AG).
LEONARIS-FILM DR. GEORG MUNCK KG
703 Boblingen-Tannenberg, Meisenweg 2,
Federal Republic of Germany
Phones: 07031/21641/42
Date of Organization: 1956
Georg Munck, M.D., President
Eckehard Munck, Director. Writer
Bemd Scheithaiier, Writer, Director
Peter Jacobi, Head, Animation Studio
Services: Medical, chemical, pharmaceutical and
agricultural motion pictures; TV commercials;
TV entertainments on higher level; animation
in the field of education and science. Faciuties:
Life-shots; technical animation; graphic artists;
equipment for s\ nchronization in all languages.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictibks: Segment (BIK.^ Arzneimit-
telfabrik GmbH, Stuttgart); Gefahrlicher Urlaub.
Falsche Selbsthehandhmg (II Deutches Fersehen,
Mainz); Fester Fub and Lockerer Kopf (Gebr.
\Velger, Wolf enbuttel ) ; Stulpa, eine Neue Ver-
bandstechnik Paul Ilartman; Verwruideltes Ges-
tein-vom Gips zum Gipsverband Paul Hartman
(A. G. Heidenheim).
Marathon International
Studio Hamburg, Tonndorfcr Hauptstrasse 90
2 Hamburg-V\'andsbek (7), Germany
Phone: 66881. Telex 021 4218
Ruediger Proske, in charge
(See complete listing under New York City)
■^ Additional listings of overseas production
companies will appear in the special Interna-
tional edition of Business Screen publishing
in the later months of 1967.
PRODUCTION: EUROPE
SASSE FILM KG
IsabclIastraBe 32, Mumch, Germany
Phone: 37 26 21/23
Date of Organization: 1954
Mr. Heinz Sa.sse, Producer, Cameraman
Mr. Hello Imhof, Production Manager
Services: Films for industry; documentaries, ed-
ucational motion pictures and TV spots. Facili-
ties: Cameras, lighting equipment, cutting room,
screening room, 35/ 16mm.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Magnet-tape (BASF); The
History of the Bavarian Motor Works (BMW);
Synthetic (Farbwerke Hoechst); SpcciaJ Trips
(Deutsche Bundesbahn). TV Commercials: for
Dash (Proctor & Gamble- Young & Rubicam,
Frankfort); Card Hair Spray (Colgate Palmohve-
Hegemann, Dusseldorf); Dunlop Tires (Dunlop-
Thompson, Frankfurt); PalmoUve Shave Cream
(Colgate Palmolive-Masius, Hamburg).
HOLLAND
CARILLON FILMS N. V.
Koninginnelaan 45, Rijswijk-ZH, Holland
Phone: 070-98-67-65
Cable: Carillonfilm, The Hague
Date of Organization: 1949
Branch: Slangenburg 38, .\msterdam-Bvt. H.
de Haan, In Charge.
Ted de Wit; Gerard J. Raucamp, Managing
Directors/ Executive Producers
Ronny Erends, Creative Director, Senior
Producer
Hennan H. Bloemen, Deputy Managing
Director, Administrative
Peter Konings, Deputy Managing Director,
Technical Development
Henk de Haan. Sales Manager
Herbert Friemel, Camera
Ed van Zwanenburg, Camera
Hans van Toer, Lighting
Bob Linn, Sound
Olga Servaas, Editing
John van der Steen. Xarration
Ida Kozelka, Art Director
Paul Heijnneman, Art Director
Esther Zacks, Art Director
Kalman Kozelka. Animation Cameraman
.\nita Hakim, Animation
Sehvices: Script/ to/ screen production in 35/
16niin h\e action, animation and stop motion for
communication in government, business, and in-
dustry. Distribution arrangements for sponsored
films. Foreign narrations in French, German,
SpanLsh, Portuguese, Brazilian, Dutch, Danish,
Swedish, Norwegian, Italian, Arabic. Facilities:
Shooting stage; Newman Sinclair, Arriflexes, 100,-
000 watt lighting equipment; sound with Philips
4-channel 17''imm, 4-cn.annel 35mm and 4-chan-
nel twin or triple track 35mm stereophonic
sound; .Nagra sound recording system with
synchropulse; fully automatic 35mm Crass ani-
mation camera & stand; rear projection & aerial
image photography; 30 seat screening theater
for 35/ I6mm & double-head magnetic soimd-
tracks; script dept. with research library; casting
files, sound effects and music hbrary; cutting
room facilities with 35mm Steenbecks (Cinema-
scope) for magnetic tracks in 16/35mm.
RECENT PRODUCTIONS AND SPONSORS
.Motion Pictures: Holland Terra Fertilis (Neth.
Gov.-.Min. of Agriculture); Philishave A/3
(Philips Electronics); S'eth. Red Cross; The
Bridge to Europe (K.L.M.); Asschcr Diamonds
(Asscher Diamant Mij.); The Sky Has No Limit-
sales presentation for K.L.M.); Tlicy Call It
Holland (Neth. Government & Industries).
193
PRODUCTION: EUROPE
N. V. CINECENTRUM
Gravelandseweg 80, Hilversum
Phones: 02950; 13851
E. J. Verschueren, Managing Director
T. Dudok van Heel, Managing Director
F. Vaal, Sales Manager
W. Gerdes, Production Manager
P. Buis, Head, Film Distribution Dept.
R. Decossaux, Head, Sound Dept.
J. Eekhout, Head, Laboratory
Sebvices: 35/ 16mm motion picture production
in b&w and color. Live action; model animation
and cartoon. Slides and filmstrips in b&\v and
color, silent and sound. Sound recording dubbing
and mmng. Editing, subtitling. 35/ 16mm b&w
and color printing and processing. Facilities:
Shooting stage. 4 dubbing theaters with record-
ing equipment. 60 cameras (Debrie; Arri; Bell &
Howell; Newman, Sinclair; Auricon) with acces-
sories. Blimps, dollies, etc. Lighting equipment.
Piloton sound recording system. Sound effects
and music library. Screening theaters.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictxtues: Seven Years of Courage
(Working Group for European Refugee Cam-
paign 1966): The Restless Port (Pakhuismeeste-
ren N.V.); Eihnd op poten (R.D.M.): Bloed
(Ned. Roode Kruis); Met man en macht; Met
scherm en schild; Silhouetten aan de horizon
(Ministerie van Defensie); Werf in de wildemis
(Verolme); Rotterdam Metropolis (Gemeente
Rotterdam); Zout voot de wielen (Kon. Ned.
Zoutindustrie); Steel eel (NV Ned. Gasunie);
Stop U stoort (P.T.T.); Plantpropaganda (Sticht-
ing Plantpropaganda). TV Commercials: for
Esso Tiger (Esso-FCB Palm); Exota (Exota-
Bauduin); Vileda (NV Lahneman-Sell More);
Stad Rotterdam (Stad Rotterdam-FCB Palm);
Amro (Amro Bank-Frantzen, Hey & Veltman).
M. M. CHANOWSKI PRODUCTIONS N.V.
Nieuwe Prinsengracht 21 en 25, Amsterdam
Phones: 50271; 51864; 55242
Studios: Prinsengracht 852 en 854
Phones: 223126, 222176
Date of Organization: 1962
Branch Office: New York: 122 East 42nd St.,
New York 10017. Mr. W. Rosenfeld.
M. M. Chanowsld, President & Producer
Miss S. S. Hofstee, Secretary
W. Schuhmacher, Producer
C. N. J. DoUeman, Producer
E. Jansen, Art & Animation Director
F. Brinkman. Assistant Producer
G. Feigl, Editor
M. de Goede, Chief Sound Dept.
J. Misdom, Photography
D. Brinkman, Photographti
R. Hermans, Photo & Film Laboratory
K. Stein, Treasurer
B. van Munster, Cameraman
Services: Motion pictures; TV series; commer-
cials (live and animated); slidefilms; a. v. shows;
multi screen performances; records; distribution
for TV films in Europe. FACiLmES: Creative de-
partment; studio; animation department with Ox-
berry camera; backgroimd; aerial image; optica]
bank, etc.; Laboratory; 35/ 16mm cameras and
sound studio.
RECENT PRODUCTIONS AND SPONSORS
TV CoMMEBCL\Ls: for Mars; Milky Way; Schick;
and others.
OSCAR FILM FILAAPRODUCTION CO. LTD.
Weesperzijde 111, Amsterdam
Phone: 58304
Date of Organization: 1959
Pieter W. A. de Man, President & Producer
Mariaime Mulders, Secretary
OSCAR FILM FILMPRODUCnON CO.
A. Brouwer, Producer
Douglas Rodgers, Lyle Pelton, Directors
A. Griekspoor, Cameraman
Services: TV and cinema-commercials Hive-
action, stop-motion and cartoon); TV and docu-
mentary films. Facilities: Creative and technical
department; studio-crew; cartoon animation de-
partment; stop-motion department; sound studio,
projection, etc. 16/ 35mm production equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Bouwfilm (for cooperative
organization in the construction field in Nether-
lands); Drilling Platform (Brown & Root U.S.A.);
.\tlas (Heerema Engineering S.A.). TV Com-
mercials: for Blue Band; Radion; Royco; Iglo
(Unilever); Zanussi (N. V. Electrotechniefc);
Nlin Spray (Van Maanen N. V.) Simca Auto-
mobiel (Simca Automobiel Nederland); Miele
(Miele N. V.) Baume & Mercier (Goudsmit
N. v.); AEG Refrigerator (AEG N. V.); Tergal
(Bauduin N. V.); Sony (Van Hees Vettewinkel
Schmidt & Kirschner); Pyxex (Dorland & Grey).
TOPSPOT N. V. TELEVISIE REKLAME
(A Subsidiary of Carillon Films N. V.)
86 Duivendrechtsekade, Amsterdam (0)
Phone: Amsterdam 020-923333; Teletype:
11260
Ted de Wit, Managing Director-Executive
Producer
Gerard J. Raucamp, Director
Hans Keizer, Manager (Advertising Specialist)
Prosper Dekeukeleire, Camera Dept. Head
Jaap van Rij, Production Manager
Anita van Reede, Casting
Herman Lucas, Editing
Hans Vermeer, Art Director
Johan C. Vos, Company Coordinator
Services: Script to screen production of TV &
cinema-commercials (hve action, stop motion and
cartoon). FAcn-rriEs: Shooting stage with rig-
ged lighting system, 35mm cameras, Arriflex,
Bell & Howell, Eclair, blimps, dollies, booms;
direct vision (TV monitors) on 35inm cameras.
Nagra studio soimd recording system, preview
theater (25 seats) installed with TV monitors
and projection on normal screen-double head
projection for 35mm, editing rooms, with 35mm
Steenbecks.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for Smith Chips (McCann-
Erickson N.V.); Danlon Hosiery (Speijer, Rich-
ter & Co. N.V.); Unilever (Lintas N.V.); K.L.M.;
Bellofast Shirts; Heineken Beer (Smit's Reclame
Advises-en Service Bureau); Mobiloil (van Hees
Vettewinkel Schmidt & Kirschnerl; Odorono (J.
Walter Thompson); Vredestein Tyres (Grijseels
Adv. en Reclame Bureau); Neth. Postal Services
(Nijgh & van Ditmar); Philips (Philips Reclame
Bureau); ven Nelle Tea (Ph. van Alfen Reclame
.\dv. Bureau).
JORGEN BAGGER FILM PRODUCTION:
Byways of Denmark (Dansk Esso A/S); S.A.S.
Catering (Nordisk Nesde AS/); Building in
Winter (Larsen & Nielsen A/S). SLroEFiLM;
Perfect Light - Philips (Philips Lampe A/S).
DENMARK
JORGEN BAGGER FILM PRODUCTION
Store Strandstraede 8, Copenhagen
Phone: 0128-1122
Cable: BAGGERFILM
Date of Organization: 1956
Torgen Bagger, Chairman & Managing
Director
Jens Henriksen, Chief Director
Jan Caroc, Chief of Production
Bodil Romer, Chief of Administration
SEB\^CEs: Production of 16mm and 35mm docu-
mentary, industrial, educational, advertising and
TV films and sound-slides. FAcn-inES: Camera
and sound equipment for the same.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Milk for Development (Niro
Atomizer A/S & F.\0 under UN); Highways and
IB DAM FILM A/S
6, Kvaesthusgade, Copenhagen K.
Phone: Minerva 3505
Date of Organization: 1959
lb Dam, Managing Director
Services: 16/35mm motion pictures for docu-
mentary, educational, pubhc relations and ad-
vertising use. Facilities: 16/ 35mm Arriflex
cameras; 16/35mm projection; ColorTran light-
ing; Kudelsld recorder; 16/ 35mm editing facili-
ties.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Ma.9titis (Leo Pharmaceutical
Products/ Danish Agricultural and Dairy Offices);
Winter Working Clothes (Ministry of Public
Works); Imarssuaq—The Great Sea; The Roads
of the Sea (Danish Armed Forces Information
& Welfare Office); Redovre Building Center (A.
Jespersen & Son A/S); Greaf Dane Combine
Harvester (Dronningborg Maskinfabrik A/S).
LATERNA FILMS
50, Klampenborgv-ej, Klampenborg
Copenhagen
Phone: ORDRUP 10888
Cable: Latemafilms Copenhagen
Date of Organization: 1955
Mogens Skot-Hansen, President & Producer
Leif Larsen, Treasurer
Erik Overbye, Production Manager
Ame Lintner, Head, Technical Department
Knud Kristensen. Head, Sound Department
Rolf Ronne, Head, Camera Department
Helge Ernst, Ole Gammeltoft, Borge Host,
die Roos, Senior Directors
Services: 16/35mm motion pictures; assistance
to overseas producers and equipment rental. Fa-
CiLrnES: 16/35mm Arriflex, Eclair cameras;
Nagra sound recorder; six editing rooms; sound
department with Amandus Keller sound equip-
ment for recording, mixing and dubbing. Latema
Studio in Copenhagen also provides sound stage
for feature/ tv. films.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: A Good Glass of Beer (Carls-
berg Breweries); Royal Visit to Latin-America
(narrated by Princess Margrethe); Letter from
Copenhagen (BP Oil Company); The Dangerous
Age (Assn. of Insurance Companies); St.
Lawrence Winfer Service (Lauritzen Shipping):
Life of the Maya (Royal Ministry of Foreign
Affairs). Meet The Press (Danish Press Infor-
mation Committee.
MINERVA-FILM A/S
Toldbodgade 18, Copenhagen, Denmark
Phone: Minerva no. 1
Date of Organization: 1936
Torben Madsen, President
Services: Complete 35/ 16mm equipment and
facihties; production of all films and shdefibis.
FACiLrnES: Complete professional cameras;
cameramen; recording and cutting equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: USSR: A Provincial River
Town; Society and the Individual; Workers in
the City (Miners-a-Film); Sisimiut-Greenland
(Danish Go\'t. Committee); Danish Apples
(Danish Fruit Exporters); Baltica (Insuranc-e
Co.); Danish Flowers (Danish Gardeners);
Heming 1965 (Minerva-Film). SLroEFiLM:
Herlufsholm (Danish Foreign Office & Danish
Employers). TV Commercials: for Main Ore
(Burmeister & Wain).
194
BUSINESS SCREEN • 1967
ORION FILM INC.
■ Middelfartvej 121, Odense V, Denmark
Phone: (09) 12-75-18
Date of Organization: 1947
Taee Larsen, President
Ebbe Larsen, Director
Lionel Chisnall, Sound Engineer
Kristian Seeberg, Script
Ole Thrane, Photographer
Services: Production of 16/35mm documentary,
industrial, educationl and TV films, and slide-
films. Fach-ities: Camera, light and sound unit,
16/ 35mm cinema.
(ICENT PRODUCTIONS AND SPONSORS
Motion Pictures: The West Coast of Slesvig
(BP-GAS); Four Days in Aarhus (D.D.G.U.);
The Story of a Museum (The Museums of the
Town of Oaense); Automatic Handling of Pal-
letized Cargo (Thrige-Titan); Marzipan (Odense
Marcipanfabrik).
NORWAY
CENTRALFILM A/S
Akebergveien 56, Oslo 6, Norway
Phone: 67-63-93
Date of Organization: 1953
Knut-Jorgen Erichsen, Managing Director
' Services: Production of all tj'pes of sponsored
I films and slidefilms. FACiLrriES: Studio with 200
' K\V; 35mm and 16mm cameras; recording and
' cutting equipment; theatre. Charter Member of
10
RtCENT PRODUCTIONS AND SPONSORS
Motion PicrrL'HES:A Safe Smile (Health .Author-
ities); Tinny the Sardine (Nonvay Sardines);
Radioactivity (Civil Defense); This is Beer (The
Breweries of Oslo). Slidefilms: for Unilever; The
Shoe Manufacturers' organization; The Institute
of Marketing, and others. T\^ Commercials:
for Unilever, Shell. The World Coffee Committee
I (Nonvav), and others.
SVEKON FILM
Seiersbjerget 7, Bergen, Norway
Phone: 14688-146S0
Date of Organization: 1950
Haakon Sandberg; Sverre Sandberg, Owners/
Matwging Directors
Services: Production of 16/35mm documentary,
public relations, advertising and educational
films for distribution in U.S.A. FAcn-rriEs: 16mm
and 35mm cameras— Arriflex, Auricon, Pro 600.
Editing rooms, recording equipment; sound
studio.
IICINT PRODUCTIONS AND SPONSORS
Motion Pictures: The Munckloader (Munck
International); United Kingdom of Great Britain;
Sails of Exploration: Art Dlicovered in Nature by
Scandinavian Children; Art Expressions by Scan-
dinavian Students (co-production with Bailey
Films, Inc. U.S.A.).
SWEDEN
AB CENTRAFILM
Kaknacs, Stockholm NO, Sweden
Phone: 63-14-30
Date of Organization: 1947
Per Olof Nuhma, President
Services: Production of all types of sponsored
films and slidefilms. Facilities: Studios, cameras,
cameramen, recording, cutting equipment, lab-
oratories, etc.
IICENT PRODUCTIONS AND SPONSORS
Motion Picti'Res: Military Equipment (S.\.\B);
AB CENTRAFILM:
Kontors Landskap (Facit AB); Rena Fakta (Uni-
lever); Lustre Creme (Colgate-Palmolive);
Clearasil ( Richardson-Merrell ) .
FORBERG-FILM AB
Kungsgatan 27, Stockholm, Sweden
Phone: 10-16-55
Date of Organization: 1934
Date of Incorporation : 1937
Ove Forberg, President
Lilian Gamberale, Produrtjon Manager
Leif Hedenberg, Director
Agge Lidberg, Director, Photography
Kaljo Pill, Art Director
Thyra Hultgren, Chief Accountant
Services: Motion pictures; slidefilms; TV films;
adaptation of films and slidefilms for Swedish,
Finnish, Danish and Norwegian markets. Facili-
ties: Studio; 16mm production equipment (Arri-
flex cameras, Nagra recorder, etc.) with sound
recording; complete facilities for slidefilms.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Timber (Husqvama Vapen-
fabriks AB); Service From ARA (ARA-Bolagen).
SuDEFiLMS: The New Way ( Aktiebolaget
Svenska Godscentraler) ; Millions to Save (Atlas
Copco); A Study in Hollow Bar (Sandvikens
Jemverks AB ) .
SVENSKA AB NORDISK TONEFILM
Apelbergsgatan 58, Stockholm, Sweden
Phone: 23-71-60
Date of Organization: 1929
Ake Sanno, Managing Director
Fred Terselius, Sales Manager
Ronald Sundberg, Production Manager
Services: Production services in 35/ 16mm for
documentary, education, PR, advertising and
training films, spots and slides. Distribution of
sponsored films for non-theatrical screening. Fa-
ciLrriEs: Special A. V. department. Stage and
sound studios. Editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Cigar and Cigarill (Swedish
Tobacco Co.); The Wave; What is Money?
f Svenska Handelsbanken); Labor in Actual Life
(National Board of County Councils); There Axe
Also Other Children (National Board of Educa-
tion); The High Hat (Social Democratic Youth
Organization). Slidefilms: Skansen—What a
Museum— What an Adventure (The Nordic Mu-
seum); The Letraset Method (Letraset Sweden
AB); The ESSEM Belt (SM Works); Treasures
from the Chinese Collection of H/M King Gustaf
Adolf VI of Sweden (Stockholm's Enskilda
Bank); The Activity at the Parent Company
(Sandviken lemverk AB); Danderyd Hospital
(Stockholm Coimty Council); Medical Attend-
ance in Orchro County CotmcU (Orebro Coun-
t\' Council).
ITALY
AFILM S.R.l.-TRANS-AFRICA FILMS, INC.
26 Via Francesco Carrara, Rome, Italy
Phone: 310245-389774
Date of Organization: 1963
Affiliate: Trans-Africa Films Ltd., P. O. Box
593, Tripoli, Libya, Africa. Suleiman Zunni,
Director.
Warren Kiefer, Producer-Director
Renzo Lucidi, Editorial Director-Producer
Terence Cooke, Laboratory Services
Mira Brtka, Animation Director
Federico Mueller, Chief Film Editor
Services: Complete production of motion pic-
tures, TV films, and live or animated commer-
cials and training films. FACiLmF.s: 35/ 16mm
facilities. All Arriflex equipment with Nagra and
Magnasync recording facilities. Foreign Ian-
PRODUCTION: EUROPE
AFILM S.R.L— TRANS-AFRICA FILMS:
guage dubbing studio. Documentary and train-
ing film unit permanently on location in Libya.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Horse of the Desert; Harbor
at Sea; Education for Oil; The Promising Years
(Standard Oil Co ); Django Never Forgives (self-
sponsored ) .
YUGOSLAVIA
ZAGREB FILM
Vlaska 70, Zagreb, Yugoslavia
Phones: 412676,413338
Date of Organization: 1955
Emil Ivanc, General Manager
Dr. Dragutin Kolman, Commercial Manager
ZeLmir Matko, Export Manager
Ladislav Santak, Production Manager-
Documentaries
Nikola Kostelae, Production Manager-Cartoons
Ser\ices: Production of cartoons; documentaries;
short features; educational shorts; TV spots; short
publicity films. FAcnjTiEs: Cartoon studio— larg-
est in middle Europe.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures (Cartoon Animation): Curios-
ity; Dog's Life; The Fly; Bachelor's Song; Tamer
of Wild Horses; The World's Desires. Live
Action: People of Neretva; Women-From 3 to
22 Hours; Animal Life of Alps; Missing Trains.
MID-EAST: TURKEY
BAYSAL FILM
Taksim Sara)i, Istanbul, Turkey
Phones: 44 77 77; 44 77 79
Date of Organization: 1949
Kemal Baysal, President, Executive Producer
Sami Guner, Director of Production
Turgut Oren, Ali Ugur, Sumer Vatan,
Cameramen
Services: Specialists, color motion picture pro-
duction 35mm. Correspondent for CBS, ABC,
New York; VISnews, London. Public relations,
theatrical, TV shorts in color or b&w. FACiLrriES:
Complete color laboratory facilities; t\vo 35min
Arriflex, two 16mm Paillard Bolex cameras, 16/
3.5mm zoom lenses; 35mm widescreen.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Kosan Adam; Orkestra
(Turkish Ziraat Bank); Hayat Boyunca (Moran
Reklam); Refrigerator (Arcelik); Gul ve Dudak
(Vakko).
PRODUCTION: AFRICA
SOUTH AFRICA
VIDEO INTERNATIONAL PRODUCTIONS
P. O. Box 23464, Johannesburg, South .\frica
Phone: 724-3602
Date of Organization: 1959
Geoffrey Mangin, Executive Producer
Services: Motion pictures, slidefilms, TV films
and commercials, language translations; equip-
ment and staff for hire. FACnjnES: Creative de-
partments; studios; titles; animation; 16/35min
production equipment with sound recording in
studio or on location; 16mm magnetic sound.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Lesotho le Thabile (Govt, of
Lesotho); How Flour is Made (National Cham-
ber of Milling) ; sundry film completion work-
editing and sound recording— for Coca-Cola, Dun-
Icip Rubber).
17th PRODUCTION REVIEW
195
PRODUCTION: FAR EAST
INDIA
ASIA TELEFILMS
No. 1-1-230/15/1 Viveknagar, Hyderabad-20
India
Phone: 36112
Date of Organization: 1964
D. M. Sapra, MA, FEES, Cluiirman
Miss S. Nilimma, Executive Director
R. Pushpa, Director Story Dept.
R. Krishnan, TV Consultant
M. Bharati, Art Director & Choreographer
S. Rashma, Director Film Distribution
N. Bhoimeesh, Director Newsfilm &
Chief Editor
N. Mohan, Director Distribution Service
M. Vinod, Director Sales Promotion
Services: Production and distribution of spon-
sored industrial films, educational, commercial
and TV shorts; travelogs and features; newsfilms
and special event coverage. Member & Board
Director of International Quorum of Motion Pic-
ture Producers (IQ). Sponsored film publicity &
special-audience distribution. Facilities; All
types of production facilities including staff of
English-speaking artists. Dubbing and narration.
Creative planning from script to screen. Audi-
ence-research; promotional and publicity serv-
ices. Oriental dances and music department;
filmstrips, slide production for sales & publicity.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictitres: T)ie Tea Ritual; The Magic
Carpet (Advertising Agency); The Parents' Day;
Indian Classic Series (Froebel School); Around
the World with Pearls (S.S.V. Institute).
FARKAS FILM COMPANY
275 Gloucester Rd., 17 D Hoi Deen Court,
Hong Kong
Phone: 763963-241585
Date of Organization: 1955
Marvin Farkas, President
Richard Farkas, Vice-President
Ray Woodbury, General Manager
Services: 16/35mm production; equipment;
crew rental. FACiLrnEs: I6/35mm Arriflex
cameras; complete magnetic and optical Auricon
equipment; synched recorders; lighting genera-
tors; still laboratory.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Hong Kong, Saigon, Calcutta
and Seoul (Christian Children's Fund); Medical
Missionaries (British Inst, of Medicine); Mis-
sions in Vietnam (Dutch TV). TV Commerciai.s:
for CARE; Cathay-Pacific Airways.
MALAYSIA
CATHAY-KERIS FILM PRODUCTIONS LTD.
532-D, East Coast Road, Singapore 15
Phone: 493181
Date of Organization: 1952
Tom Hodge, Managing Director & Executive
Producer
Services: Motion pictures, TV films, commer-
cials, industrial and public relations films. Facili-
ties: Two sound stages; complete studio; 35/
16mm production equipment, with sound re-
cording in studio or location; modem process-
ing and printing laboratory. All equipment avail-
able for hire with technicians.
RECENT PRODUCTIONS AND SPONSORS
TV Commercials: for I.C.I. Paints; Guinness
Stout; Marmite; Philips Transistors; Embassy
Cigarettes; Vick's Vaporub; Winchester Batteries
(S. H. Benson (M) Ltd.); Chartered Bank;
Smirnoff Vodka; Libby's Tomato Juice; N'eno's
Cough Mixture; Vosene Hair Shampoo (LPE (S)
Ltd.); Boh Tea (Sharikat).
PRODUCTION: JAPAN
EDUCATIONAL FILM EXCHANGE, INC.
3 Cinza Nishi 6-chome, Chuo-Ku, Tokyo
Phone: 571-9354
Date of Organization: 1949
I. Hirao, Sales & Office Manager
I. Hirao, Studio Manager
Services: Production and distribution (also rent-
ing film libraries) of educational and cultural
films; children's films (drama and animation);
TV films; commercials. Facilities: 17,390 sq.
ft. studio; four stages, 4,592 sq. ft.; other build-
ings, 3,963 sq. ft.; 600,000 watts power supply
and lighting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Value of One Minute (Nissei
Gekijo);_Li«/e Thumb (Puppet Films); Folk-
craft (Kiroku Eiga); Agriculture Cooperative
(Shin Bunka Eiga); Noh (Kamakura N-K).
INTERNATIONAL MOTION PICTURE CO., INC.
Katakura Bldg., 4th Floor, Kyobashi, Chuoku,
Tokyo. Phone: 281-5778
Date of Organization: 1952
Ian Mutsu, President
Shokichi Mogami, Suga Mutsu, Monosuke
Umemura, Directors
Services: Producers of industrial, business films;
35/16 newsreel and documentary assignments.
35/16rrmi. FACiLrnEs: Full time camera, sound
and office staff; own production equipment.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Keihin 66 ( Ishikawajima
Harima Co.); Copal Eye (Copal Co.); 750 BPM
(Coca-Cola japan Ltd.); Japan Screen Topics
(Japanese Ministry of Foreign Affairs); Kan-
agawa Calling (Kanagawa Government).
IWANAMI PRODUCTIONS, INC.
2-22 Kanda, Misaki-Cho, Chiyoda-Ku, Tokyo
Phone: Tokyo 262-3551
Date of Organization: 1950
Isamu Kobayashi, Managing Director
Teizo Oguchi, Executive Producer
Keiji Yoshino, Executive Producer
Takeji Takamura, Executive Producer
Nobuhiro Kawakami, Treasurer
Yuzo Kitahara, Secretary
Services: Production and sales of documentary,
educational, public relations, feature, TV films,
slides and pnotographs. Facilities: I6/35mm
cine cameras; animation stands; 35/I6mm pro-
jectors; editing equipment; stages, sound studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: General Election in England
(Ministry of Home Affairs); Steel and Agrictd-
ture (Steel Associations); Fantasy of a Young
Couple (Kurashiki Reyon); Speed Trial (Toyota
Automobile; Construction Record of. Nuclear
Power Plant.
SHU TAGUCHI PRODUCTIONS, INC.
No. 8-1,3-chome, Nishi-Shimbashi, Minato-ku
Tokyo. Phone: (431) 0461, 4741; (433) 6851
Date of Organization ; 1948
Takeshi Kawai, President-Producer
Yasushi Taguchi, Director-Producer
Services: 16/ 35mm films, color or b/w for busi-
ness and industry; sales promotion, public rela-
tions, educational, medical, scientific and tra-
velog films. Facilities: 35mm N. C. Mitchell,
Arriflex, Eyemo cameras; 16mm Cine Kodak
Special, Arriflex, Nagra III, Bell & Howell Filmo
cameras; editing room.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Mitsubishi Asphalt Finisher:
Mitsubishi-Meyer Bottling Plant; Mitsubishi
NATCO Injection Moulding Machine (Mitsubishi
Heavy Industries Ltd.); Periodic Peritoneal
Dialysis (Morishita Pharmaceutical Co. Ltd.):
Fu/if(i Singlc-8 Fuji Photo Film Co. Ltd.).
STUDIOS: AUSTRAL I At
ARTRANSA PARK TELEVISION PTY. LTD.
Warringah Road, French's Forest,
Sydney, New South Wales
Phone: 40- 9311; Cable: Artfilm Sydney
Date of Organization: 1956
Branches: 218 High Street, Kew, Victoria,,
Melbourne, R. Rawson, in charge; 229 West
43rd Street, New York 36, N.Y., M. Calla-
ghan. International Representative; R.T.V.
International, Inc. 405 Park Ave., N.Y.
|. H. M. Oswin, General Manager
L. Becker, Manager
R. Hannam, Assistant Manager
B. Fletcher, Sales Manager
A. Ezard, Senior Producer-Director
A. R. Litchfield, Afgr., Documentary Devel.
G. Lovvry, Manager, Prod. Facilities
C. Woolveridge, Art Director
A. Allen, Chief of Sound
Services: Feature, TV program productions, TV
commercials and theatrical advertising films,
documentar\', training and industrial films.
Equipped to handle film, videotape, animation
production. Facilities; 36/ 16mm film produc-
tion equipment. Mitchell BNC, Arriflex cameras;
0.\berry optical printer and animation camera;
Westrex, Magnasync sound equipment. Sound
stages, lighting, etc. Videotape installation— 3
Ampex recorders uith selective editing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures; Snowy Spectacular (Roth-
mans of Pall Mall Ltd.); Ours to Share (Asso-
ciated Stock Exchange of Australia) ; New Fron-
tier (West Australian Govt., Shell Co., Conzinc
Rio Tinto, Wesfarmers, MacRobertson, Miller
Airlines); Why Take a Chance?; A Big Country
(Alcan Australia); Password Precision (Amalga-
mated Wireless Valve Co.); King Gee (King Gee
Co.); Queensland Spectacular (Ansett Airlines
& Queensland Govt.); Defective Vehicles
(N.S.W. Dept of Motor Transport).
AUDIO VISUAL PROMOTIONS PTY. LTD.
77 Pacific Highway, North Sydney,
New South Wales
Phone: 929-7133
Branch Office: 598 St. Kilda Road, Melbourne,
Victoria Phone: 51-6764; Mr. John Hitchens,
Sales Manager
Date of Organization: 1961
James Finnegan, President, Exec. Producer
Shirley Finnegan, President, Exec. Producer
Ronald Sheward, Writer-Director
Tony Eden, Art Director
Barry McHolme, Business Manager
Marguerita Sheward, Artist
Peter Kinder, Cameraman
Services: Sound slidefilms, motion pictures for
public relations, sales promotion, dealer and sales
training, education, sales meetings and technical
training and selling. Fairchild 400 Rear View
MK IV, MK V 8mm and repeater movie projec- j
tor distributor. Sole Aust. distributor Elco Mas-
termatic tape filmstrip projector, Wilson overhead
projector. Facilities; Linholf and Nikon; A. V. P.
animation stand; lighting for studio and location
photograph) ; studios, dark rooms.
RECENT PRODUCTIONS AND SPONSORS
MoTio.N Pictures: The Selling Spirit (Lincoln
International (Aust.) P/L; Project People (L. J.
Hooker); SLroEFn-MS: Thibenzole Cattle Story
(Merck Sharpe & Dohme (.\ust.) P/L; Success
By Design (Australian Design Council); Invisi-
ble Glove Story (Parke Davis & Co.); N.P.K.
For Record Profits (Australian Fertilizers); Borg
& Beck Clutch Story (British Automotive Indus-
tries); Profit Through Printed Tape (Minnesota
Mining & Manufacturing); The '66 Sizzle Cam-
paign (Tip Top Bakeries).
196
BUSINESS SCREEN ■ 1967j
What do you get by going
Eastman all the way?
You get a complete system of color motion picture products.
Each element— shooting stock, intermediate, print film and
chemistry— is designed to do a specific job. All are designed
to work together, beautifully. And you get much more
than just product. You get the personal service of our fielt^
engineers, who are backed by the engineers and
scientists in our laboratories. When you rely on
Eastman, you get a total concern for the un-
qualified success of your entire production.
f ^
L«^<|,
/ ♦-
EASTMAN KODAK COMPANY
NE* YORK: 200 r..l Ave. 10017. 2IJ-MU 7-7080: SAN FRANCISCO. 3250 V.n N~ Av.., 91II», 4I5-77M055
I7lh HRODUCTION REVIEW
197
AWARD-WINNING
DOCUMENTARIES
—SINCE 1950—
May we help you?
Avalon Daggett Productions
BOX 14656 ■ BATON ROUGE, LA. 70808
FROM
DOCUMENTARIES
TO MEDICALS
From stock footage
to complete productions...
on the East Coast it's
HAYCOX
PHOTORAMIC, INC
1531 Early street, Norfolk, Virginia • Phone 703-855-1911
IN SAN FRANCISCO. IT'S
Educational, documentary
scientific, public service
productions from script to
screen. Filmstrips and TV
commercials.
EDUCATIONAL FILM PRODUCTIONS
10832 Margate Road
Silver Springs, Maryland 20901
(301) 593-3380
QUALITY FILM PRODUCTION
mOPIcfuRi SERVICE CO.
GERALD L. KARSKI. PRES. • HAROLD A. ZELL, V.P.
125 Hyde St., San Francisco, Calif. 94102
STUDIOS: AUSTRALIA
(continued from the preceding page 196)
ROY A. DRIVER & ASSOCIATES
31 Agnes Street, East Melbourne, \'ictoria,
Phone: 63 1956
Date of Organization: 1910
R. A. Dri\'er, Managing Director, Producer
G. M. Dri\er. Director
]. T. Dri\ei, Director
Services: 16inm and 35nini production service
lor industrial, sales proniotion, public relations,
educational and training films, coloiu" and bficw.
F.ACILITIES: Production; scriplinji: recording and
editing facilities. Kiiiini and .ISniin laboratory
service.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictiihes: "th Australia Jamboree (Boy
Scouts Association); Insulator Testing (State
Electricity Commission); The Pug Dog; The
Poodle; Sainoyeds Dogs (Kennel Control Coun-
cil); Cliristnws Carols (Ro\al School of Church
Music); Prodigal Son (Religious Fihi Society).
PERIER FILM PRODUCTIONS PTY. LTD.
24 Jamison St., Sydney, New South Wales,
Australia
Phones: 27-6527; 27-4049
Date of Organization: 1947
Reg. Perier, Managing Dir./Prod. Dir.
.Mildred FKnn, Director/ Exec. Producer
Julian Gibson, Fi/»i Editor
Lana Nicholson, Colour Transparencies
Sehvices: Producers of 16mm documentary, edu-
cation, business and TV films; 35mm filmstrips
and transparencies. F.icilities: Soimd studio and
editing facilities, 16mni photographic and mag-
netic sound recording equipment; full range still
cameras.
RECENT PRODUCTIONS AND SPONSORS
Motion PR;TrREs: Crossroads Alice (Castrol
Ltd.); Tuo Againsi Time (British Motor Corp.
Ltd.); Lucas Heights (Aust. Atomic Energy
Comm. ). TV Commercl\ls; for Castrol Ltd.
( Coudrey-Campbell-Ewald ) ; Sunbeam Corp.
Ltd. (Pitt & Associates); Liberty Trading Co.
(Steele, Kain, Kelly, Paton); B.M.C. Corpora-
tion (S. Polkinghome & O. Stevens).
"LATE" LISTINGS
Additional studio data material received
after closing date of preceding sections.
FOCUS PRESENTATIONS, INC.
400 Park Ave., New York City, New York
Phone: (212) 421-0870
Date of Organization: March, 1965
Eli Feldman, President
David W'edeck. Vice President, Treasurer
Chris Ishii, Vice Pres.-Director
Ma.\ Katz, Director
.Alfred Califano, Vice Pres., Production Mgr.
.Michael Weil, C/ii</ Film Editor
Services; Live action, industrials and animation.
Commercials and T\' progr;unining. F.xcilities:
Creative department, studio, animation, print
service.
RECENT PRODUCTIONS AND SPONSORS
TV CoM.MERciALS: for Down\ Fabric Softener
(Procter & Gamble Grey .Advtg.); Fruit Life
Savers ( Beech-Nut Life Savers/ Benton &
Bowles); Washers (Westinghouse/McCann-Erick-
son); ."Mmond |o\ , Clusters (Peter Paul 'Dancer
Fitzgerald & Sample); Savings & Loan (Savings
& Loan .A.s,sociation/McCann-Erickson).
Editor's Note: Other "late" listings received
after presstime as well as omissions and cor-
rections will appear in the First Production Re-
view Supplement pages, scheduled at mid-\ear.
HAROLD MANTELL INC.
505 Eighth Ave., New York, New York
Phone: (212) 549-5245
Date of Organization: 1949
Harold .Mantell, President
.Marianne .Mantel), Vice President
Richard .Adcr, Secretary
Ernest Sommer, Treasurer
Services; Production of motion pictures and
sound slide fihns, and integrated text and in-
structional materials. Facilities; Production fa-
cilities and equipment for production of profes-
sional 16/35imn motion pictures: screening room,
stntlio, audio control room antl editing rooms.
RECENT PRODUCTIONS AND SPONSORS
.Nhnio.v PicTiHEs; Vt'ith Each Breath (N.Y.
State Department of Health); Rebirth of Jonny
(Metromedia Television Network); Secrets of
the Desert; The Brave Boys (National Educa-
tional Television); To Open A Door (U.S. Pub-
lic Health Service); Oral Sepsis— The Unseen
Problem (Johnson & Johnson); The Woman in
Question (American Cancer Society); Emergency
77 ( Metropolitan Life Insurance Co. ) ; Town
Against TB (Lederle Laboratories).
STARK-FILMS, INC.
537 N. Howard St., Baltimore, Md.
Phone: (301) LE 9-3391
Date of Org. 1920; Incorporated 1966
.Milton Stark, President
Robert Stark, Vice-President
Services: Documentary film production in 16mm.
Facilities: Small studio; equipment for location
shooting.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Hold Pligh the Torch; The
World Is One (1960 OlvTiipic Games); Physi-
cally Fit (American Dairy -Association). Four
films in production on world traffic, children,
ancient Olympia.
LEW PARRY FILM PRODUCTIONS LTD.
1759 Capilano Road, North Vancouver, B.C.
Phone: 988-2755
Date of Organization: 1947
L. .M. Parrv', President-Producer
E. H. Parrv', Secretary-Treasurer
R. J. G. Richards, Solicitor
Services: Motion picture production, industrial,
films, feature films, television programming, pack-
aging. Facilities: Offices and studio.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires; Challenge in the Rock (Min-
ing ."Assn. of B.C.); Stcllako Log Drive (Inter-
national Salmon Commission). News-Clip Series
for T.V. (B.C. Hydro). Scripting and Packaging
(3 features).
BroaDwav nv
circLe t3i9a
198
BUSINESS SCREEN ■ 1967
REPRESENTATIVES OF THE FILM MANUFACTURERS
AGFA-GEVAERT, INC.
275 North Street, Teterboro, New
Jersey
Phone: (201) 288-4100
Sales Manager, Professional Cine
Products, Irwin B. Freeclnian.
Atlanta
F. Cole, 1019-C Collier Road, X.W.,
Atlanta. Ceorgia; Phone; (404)
3.5.5-7450
Boston
E. Newman, 440 Totten Pond Rd.,
Waltham, .Mass.; Phone; (617)
891-5430
Chicago
Al Blais, 6601 X. Lincoln Ave.
Lincolnwood. Illinois; Phone:
(312) CO 7-9100
Cleveland
WJOO Granger Rd., Independence,
Ohio; Phone: (216) 524-3801
Dallas
Jack Gilbert, 1355 Conanl St.. Dal-
las, Texas; Phone: (214) \1E
1-7290
Denver
R. Bennett. 5225 East 38th St.,
Denver 7, Colo.; Phone: (303)
388-9261
Los Angeles
George .■Mexander, Phil Singer, 102.5
Grand Central .Ave., C.Iendale
Calif. 91201. Phone: (213) 246-
8141
San Francisco
W. Hughes. 1485 Bavshorc BKd,
San Francisco, Calif. 94124
Phone: (415) DE 3-7569
GENERAL ANILINE
& FILM CORPORATION
140 \V. 51 St St., New Vork, N. Y.
10020
Phone: (212) JU 2-7600
R. C. \'an Winkle, National Sales
Manager
L. \V. Jennis, Product Manager
Recion-al And Dlstbict
.Sales Offices
Northeastern Region
P. |. D;d\, Refiiimiil Manager;
J. D. liiiTTW District Manager. \40
W. 51st St., .New York, N.Y. 10020
Phone: (212) (U 2-7600; \V. F.
Schlag, District Manager. 240 Uni-
A Kefereiice I.isliiis of Field Office, & Technical .Specialist,
of Leading Film .Maiuifacliirinf: Companies in the UnileH Stales
DU PONT PHOTO PRODUCTS:
^
versity Ave., Westwood, Mass.
02091. Phone: (617) 329-1.5.50; H.
P. Christman, District Manager
4601 Lvdel Rd., Chevcrlv, .Md.
20781 (\V.ishington, D.C. District).
Phone: (301) 322-3130.
Central Region
W. D. Hopkins, Regional Manager;
P. Stadler, District ^tanagcr. 4255
\V. Touhy A\e., Chicago, III, 60646.
Phone: (312) 679-2300; S. C. Davis,
District Manager, 2524 Spring
Grove Ave.. Cincinnati, Ohio 45214.
Phone: (513) CH 1-5100; H. W.
C:ost, District Manager. 12680 West-
wood Ave. Detroit, Mich. 432''3
Phone: (313) BR 3-8410; E. J.
Dower, Dittrict Manager, Kansas
C^ity, Kansas.
Southern Region
P. \'. DcGraff, Regional Manager;
]■ H. Famhani, District Manager
2925 Avetnie E East, P.O. Box 68,
Arlington, Tex. 76011; Phone: (817)
CR 5-4411; W. L. Fagan, Di.strict
Manager. 1219 Williams St., N.W
Atlanta, Ga. 30309. Phone: (404)
TR 6-0.351.
Western Region
L. H. Pnrcell, Regional Manager:
P. T. McXaughton, District Man-
ager. Los Angeles District, 525 E.
Imperial Highwa\, P.O. Box 626
La Habra, Calif. 90631. Phone:
(714) LA 6-6601; \\-, H. .VIetzger,
District Manager. 206 Utah Ave..
S. San Francisco, Calif. 9408o!
Phone: (415) JU 9-6.500.
Canada
C;. F. Ashmore, Vice President &
Sales Manager. General Aniline
and Film (Canada) Ltd.. 2403 St;m-
ficld Rd., Cooksvillc, Ontario
Phone; (705) 277-0381.
E. I. DU PONT
DE NEMOURS & CO.
Photo Products Department
\\'ilmington, Delaware 19S98
I. A. Lundgaard, Director,
Marketing Dicision
F. I). Astley, Director. X-ray &
Motion Pitiurc Markets, Sales
Dicision
.M. J. Yates, Planning & Tech. Serv.
Asst., Motion Picture & Aerial
Markets
Regional Sales Offices
Southeastern
W. M. Springer, |r.. District Man-
ager. C. A. Perr>-, [r., FicW Sales
Manager, 17.37 Ellsworth Industrial
Drive N. W., Atlanta, C;eorgia
30325, Phone: (404) 355-1230.
Northeasfem
F. G. Hcaclle\-, District Manager.
W. J. Cannon, Field Sales Man-
ager. 380 Allwood Rd., Allwood
Station, Clifton, .New Jersev 07012
Phone: GR 3-4004, WAtkins 4-3100
(for .N. Y. use). Technical Repre-
sentatives: |. X. BeiHiett. J. T.
Doughertx, Xew York, N.Y. Phone:
(212) 971 4777.
Midwestern & East Central
W. D. Baker, District Manager.
D. F. Jones, R. E. .Na.se, C. S.
flates. Field Salis Managers. 6161
Gross Point Ro.id, .Niles. 111. 60648.
Phone: (312) 222-.50.50.
Southwestern
H. B. Ruble, Disirict Manager. J. W.
Bloeher. R. A. Falcinelli. Field
Sales Managers. P.O. Bo.x 10486.
3120 Commonwealth Drive, Dallas,
Texas 75247.
Western
.\I. .A. Hatfield, District Manager.
L. E. BiU-ron, R. E. Wa\Tvnen,
Field Sales Managers. 7051' Santii
Monica Blvd., Los Angeles, Calif.
90038. Phone: (213) 469-5147.
Technical Representatives: R. L.
McCallistcr. San .Mateo, Calif.,
Phone: Diamond 2-2822; W. A.
Cushman. W. R. Hohn, Los Angeles
Dstr.ct Office.
Washington, D.C.
A. F. Davis. Manager, 415 Second
St., N.E. W.-ish., D.C. 20002.
Technical Representative: F. W.
Gerretson, Washington, D.C. Phone:
(202) 547-3124.
Refer to Advertising Pages
-;> The 1)()1(1 star (-^i appearing
alK)ve the listing data of a film
manuf:ictnring compan>- on this
piige refers to useful adxertising
d;ita appearing on displa\- p;iges of
this company el.sewhcre in the 17lh
Annual Production Rc\iew issue.
Look to the pages of Bisine.ss
Screen for these added references.
EASTMAN KODAK COMPANY
Motion Picture and Education
Markets Division
General Offices: 343 State Street,
Rochester, New York 146.50
Phone: (716) 32.5-2000
D. K. Hyndman, Ceneral Manager
East Coast
K. M. .Mason, Sales Manager. 200
Park Ave., New York, .N.Y. 10017.
Phone: .MUrray Hill 7-7080. AC:
212.
Local Distribution Point:
5315 Peachtree Industrial Blvd.,
Chamblee, C;a. 30005. Phones:
GLendale 7-5211/12/13. AC: 404.
Midwest
I. H. Ma\nard. Sales Manager. 1901
W. 22nd St.. Oak Brook. 111. 60523.
Phone: 654-0200. AC: 312.
Local Distribution Point:
6300 Cedar Springs Rd., Dallas,
Tex. 75235. Phone: Fleetwood 1-
3221. AC: 214.
\\'est Coast
W. L. Farley, Sales Manager. 6677
Santa Monica Blvd., Holhwood,
Calif. 90038. Phone: 464-6131. .\C:
213. Local Di.stribution Point: 32-50
\"an Ness Ave., San Francisco,
California 94119; Phone: 776-6055
AC: 41.5.
Hawaii
G. .A. Stcxens, Sales Manager
1065 Kapiolani Blvd.. Honolulu,
Hawaii 96807. Phone 566-111
AC: 808
^
METRO KALVAR, INC.
745 Post Road, Darien. Connecticut
06820
Phone: ( 203 ) 655-8209
N. R. Bacon. President
A. W. Hall, |r.. Director. Marketing
R. B. Lindemeyer, Director of
Operations
Engineering Office: 10202 West
Washington Boulexard, Culver Cit>'.
Califoniia 90232. Phone: (213)
870-3311. Ext. 366.
K. W. Srett, Director of
Development
W. I. \'ance. Chief Engineer
Services: Manufacturers and distrib-
utors of e<|uipment and film for
the motion picture and television
industries.
17lh PROOUCIION REVIEW
199
Some Criteria for the
I)) John
MOST Industrial Screen
VVritfrs are asked sometime
during their careers, "When is the
film writer at his best?"
My first inclination is to answer
that question with another. "By
what, or by whose, criteria?"
First of all, we must assume
that the question refers to the
creation of a "good" script, from
which, subsequently, a "good" film
is produced.
For theatrical screen writers, a
good film is one that either gen-
erates good box office or wins an
Oscar or some equally-renowned
accolade. Sometimes, happily, the
plaudits of both are achieved.
The business screen writer,
however, usually has even more
audiences to please — or to ap-
pease. Quite often, he must try to
write for the producer's salesman,
the producer's production person-
nel, the sponsor's production sup-
ervisor, the sponsor's top manage-
ment and the sponsor's intended
audience — to say nothing of the
judges at innumerable "film festi-
vals". Very often also, each of
these "audiences" has a different
criteria for judging the quality of
the script and the resultant film.
For some, visual continuity is of
no consequence. For others, the
visuals are merely to attract the
eye while the narration attempts
the whole job of communication.
Grammarians forget that the
spoken word and the printed word
must often be different in form in
order to achieve equal effective-
ness. In filmstrips, one sponsor
will condone 20 to 30 second
frames, whereas long ago the Navy
standards insisted upon visual
changes at least every 6 seconds.
And, in general, there is a
dearth of feedback which could
help establish workable, realistic
standards. Certainly, a sponsor is
delighted when tangible results are
achieved from the showings of his
film. But he has no way of know-
ing how much better they might
have been with a better film. And
he is quick to condemn a film
which does not get the desired re-
sults — regardless of how much
warping of the script may have oc-
cured since its inception.
Of course, every writer has
some standards by which he works.
And almost every writer will com-
promise those standards — simply
because he has to make a living.
Also, every writer is different. As
only one writer, I can only offer
SiKcessfiil Film Script
iSancrol't
the conditions which permit me to
do what in my opinion is my best
job.
First, I must have a thorough
umlersumclini; oj the message to be
communicated — along with the
reason for its communication.
Second, I need to know to whom
the message will be directed. I
need to know as much as I can
about the audience so that, in
theory, I can become "one of
them". In this sense, writers ought
to be actors, as well.
Finally, 1 would like the free-
dom to structure the communica-
tion of the particidar message to
the particular audieitces via the
film medium by using the best of
my accumulated knowledge of
both the medium and the basics of
communication. I want the script
to have a high degree of assurance
that . . .
1. The audience is "tuned in".
2. That they are receptive.
3. That they are motivated.
4. That they understand.
5. That they are convinced.
6. That they will act.
Of course, anyone who can
guarantee those objectives is on
his way to being a millionaire in
a very short time.
I want the visuals in my script
to reinforce the narration — and
vice versa. I want them sufficient-
ly strong so that when the film is
run silently after a sound showing,
the message will be effectively re-
called. (Maybe all of us screen
writers should be required to write
at least one silent film a year! )
Few writers, in my opinion,
rarely have complete freedom to
follow the dictates of their expe-
rience and particular criteria. Sup-
a new source
for superior
motion picture
services:
HAANHAHAN
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■ optical effects for motion pictures and TV commercials ■ mo-
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■ blowups and reductions for all size film formats ■ Cinemascope
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SERVING YOU WITH quality control standards unmatched in
the industry, plus carefully-selected trained personnel and
extensive facilities for truly professional results. New ideas —
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Write or call Berrie Barnell lor price list
MANHATTAN EFFECTS, INC.
321 West 54th Street, New York, New York (212) 765-0930
pose, however, that some general,
basic criteria could be formulated
and accepted by all concerned.
And suppose that writers were
permitted to do their best accord-
ing to this standard. Then I would
suppose that we would have much
better writers and much better
films. Then writers would have to
measure up or fall by the wayside.
And sponsors would have to con-
form to something other than
their own opinions. •
FILMS TO HELP OUR CITIE.S
(CONTINUED FROM PAGE 1 10)
— Who should sponsor the series?
No single corporation perhaps
could justify it. But could not a
major bank sponsor the finance
films? The American Bar Asso-
ciation ... the legal films? A ma-
jor materials and/or electrical ap-
paratus manufacturer . . . the code
revision series. An architectural
association ... the zoning films?
And so forth
I admit that assembling such a
patch quilt sponsorship would be
a backbreaker.
Why not the U. S. government?
Because it's too short a step
from consulting to directing. The
government itself probably recog-
nizes this and refrains.
There is one other way.
Certain industries have on oc-
casion each had the opportunity to
advance the nation by a major
tour de force: railroads opening
the West; merchant shipping trans-
porting America across both
oceans in World War II; automo-
tive giving us a vigorous economy;
aerospace industry . . . coming
from behind to leadership in
space.
Expediting the sweeping re-
building of Downtown U.S.A.
would be the equal of these. And
what that needs right now ... is
our industry . . . the movie mak-
ers.
Could our twenty major U. S.
film producers . . . and our twenty
most experienced script writers . . .
each pick up five percent of the
job . . . just for the privilege of
being in business in U.S.A.?
Could a film distributor furnish
centrally located screening rooms
as the 'Urban Renewal Resource
Film Center"?
Could Editor Ott Coelln, who
gave us writers this platform, see
that "The Center" was fully pub-
licized to all city governments?
If our industry did dramatically
expedite a sweeping national
downtown renewal, would it re-
ceive awards and thanks?
No. Just bigger jobs. •
20«
BUSINESS SCREEN • 1967
Schooled in Safety:
^CONTINUED FROM PAGE 122)
iind teaching schedules. They can
'le shown in the conventional way
^vith an 8nim projector, or they
.an be purchased in plastic cart-
idges that snap into a special, low-
.-ost projector, allowing both con-
inuous showing without rewinding
iind stopping at any point for class-
room discussion.
I 8mm. rather than 16mm. film
[was selected to reduce the cost of
he films and the projection equip-
Tient to show them. However.
16mm sound films arc available to
.chools that prefer this size.
Meets a N-ilioinvidc Dcnicnd
The program began on an expe-
rimental basis in four Midwestern
■itates early in 1964. Educators
iked the program so well that it
*as extended nationwide in Aug-
ust. Since then, it has enjoyed a
tontinuing excellent response with
;ven schools in other nations re-
questing information about the
)rogram.
As of 1964-6S, there were 17.-
W high schools with 2.971.000
.tudents in the country. Of these
Whools. 11.800 operated fully
t]ualified driver education pro-
brams. An overall total of 13.152
schools were providing some form
•)( driver education. Students in
ichools with fully qualified driver
iducation programs numbered 1 .-
)32,000. Overall, students at
schools with a driver education
urogram, qualified or unqualified,
otalled 1.780.000.
200,000 .\re Seeing Films
American Oil now has a total of
1,050 sets of films in distribution
n these schools. It is estimated that
Tiore than 200.000 students see
he films every year with about 100
students viewing each film set each
icmcster. In addition, another 1 50
«ts of films are used by court sys-
tems, business and industry, and
individual American Oil dealers
for showings at schools and service
clubs. Seventy-five per cent of film
sales are in the 8mm size, equally
divided between reel and cartridge;
the remainder of sales are in the
16mni format.
Feedback on the films' value has
included good suggestions recom-
mending subjects for coverage in
the future. Overall, educators have
voiced high praise for the film
package.
"New Concept in \'isuals"
Dr. Norman Key, executive sec-
retary of the National Committee
on Safety Education, said the films
are "a new concept in visual pres-
entations for enrichment of the in-
struction in driver education. They
enable students to learn more ef-
fectively the basic understandings
and techniques which later will
mean the difference between safe
traffic behavior and aimless guess-
ing."
L. W. Moore, president of the
American Oil Company, summed
it up this way: "The proved worth
of driver education in the nation's
high schools was the main reason
we decided to support it with our
own special film program. Our
long-standing support of automo-
bile safety and youth programs tied
in perfectly with our new film
package." •
* * *
Corelli-lacobs Adds 20 Hours
to Its DeWolfe Music Library
■w Corelli-Jacobs Film Music, New
York, has added 20 hours of new
music to its DeWolfe Music Li-
brary. Of special interest lo sound
studios and industrial film compa-
nies is the availability of a large
variety of light mechanical, light
neutral and opening-closing music
that can be used in their own stu-
dios. •
FREE LANCE
PRODUCER-DIRECTOR
WARREN HART
4345 SAMOSET ROAD
ROYAL OAK, MICHIGAN 48072
313 549-3374
MOTION PICTURES * SLIOEFILMS
(Member, Director^ Guild of America)
IS YOUR FILM
Scratched?
Dirty?
Brittle?
Stained?
Worn?
Rainy?
Damaged?
Then why not try
THE FILM
DOCTORS®
Specialists in the Science of
FILM REJUVENATION
RAPIDWELD
RAPIDTREAT
Exclusive Services of
ARID FILM TECHNIQUE. INC.
37-02 TWENTY SEVENTH ST.
LONG ISLAND CITY 1. NEW YORK
STIIIw«ll 6-4601 e«t. 1»*0
Wnte for free brochure on film care.
ntb PRODLtTION REVIEW
201
The longer film featured Dreicr
on-screen and included a 10-niinute
"lift" from the Slattery picture.
Pre-production planning and writ-
ing also niade possible the shoot-
ing of stills for the three slidefilms
simultaneously with modern pic-
Joe Slatterj' (on camera) prepares to give film's audience a tour through the
Copp Farm Bacon Bin installation near Fori Wayne. Indiana {see story).
Agri-Films Aims to Serve Farm Marketers
'T'wo Chicagoan's have recently
-'- joined hands to prove the old
adage that you can take the boy
out of the country — but not the
country out of the boy. Both Cal
Dunn (Cal Dunn Studios) and
George Owen (George Owen Pro-
ductions) were born on farms and
each has, from time to time, writ-
ten and produced agricultural
films.
Market analysis, however, con-
vinced them that the agricultural
industry needed a specialized film
group, headed up by farm-oriented
people and able to translate sales
requirements of ag marketers into
needs of their farmer customers in
language they understand. The
fact that Owen is also a Cornell
Ag grad impetus to the decision.
First "Package" Shows Method
The Agri-Films Division of Cal
Dunn Studios was the happy result
and a new film package designed
for Black, Sivalls& Bryson. makers
of grain storage, livestock housing
and feed equipment reveals a
method of selling and production
worthy of study.
The total package consists of
one 15-minute motion picture de-
signed to introduce a new product
at the recent Farm Progress Show.
plus a 25-minute film for general
distribution (covering all equip-
ment elements) and three 15-min-
ute slidefilms slanted at (1) in-
vestors, (2) farmers, and (3)
dealers. There are also three TV
spots, a selection of brochures for
giveaway use at film showings and
a live stage presentation which
drew Farm Progress Show audi-
ences to hourly screeninas of the
film.
Advance Planning Cut Budget
Key factor behind all this was
the pre-production planning which
made it possible for clients to
achieve considerable budget sav-
ings.
The Farm Progress Show film
202
featured Joe Slattery taking direc-
tion from off-screen narrator Ale.x
Dreier. It proved its effectiveness
by drawing more than 2,000 in-
terested farmer prospects away
from the show to visit a nearby
BS&B installation.
Newscaster .Alex Dreier narrates
"Systems Farming With BS&B" on
the .muiid stage at Agri-Films. . .
a new source
for superior
slide and fiim-
strip services :
BARNETT FILM
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■ complete filmstrip animation and camera services ■ timing
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services
SERVING YOU WITH the latest facilities, equipment and skilled
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special effects — at competitive prices. Processing capabilities
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m\
Write or call Bernie Barnell lor price list
BARNETT FILM INDUSTRIES
321 West 54th Street, New York, N. Y. (212) 7650930
ture work. TV spot scripts alsi
dictated duplicate shooting for tha
series. And the brochures wen
largely script "lifts" which pro
vided take-home impact on kc\
features on the screen. •
* * *
The Gold-Plated Courier — How
It Helped Build Teletrans Sales
ti Its user calls an audiovisua
selling tool one of the most ini
portant assets to his rapidly-dc
veloping business. A sound sliiL
film (filmstrip) projected on
LaBelle Courier helped Thoniu'
A. Murphy, executive vice-presi
dent of Teletrans Corporation, oi
Detroit, open a billion-dollar trans-
portation market within recent
months.
As a result. Murphy has had his
Courier gold-plated. "I would aKo
have had it mounted on a pedestal
in my office," he noted, "but it's
too valuable. I'm using it all the
time." These decisions, he believes
were directly aided by the film
presentation;
American Airlines has awarded
Teletrans a major contract to de-
velop an automatic baggage handl-
ing system for airports; on Januar\
24th, the Air Transport Associa-
tion ( ATA ) voted unanimously to
invest SI 00,000 in the project to
extend it to all airlines. And on
January 17th, the Detroit City
Council voted to supply funds for
a preliminary study by Stanford
University on the use of the fan-
tastic Teletrans rapid transit sys-
tem in Detroit.
"We had to sell something that I
didn't yet exist," explains Murphy.
'"The Teletrans urban transporta-
tion system is so new and radically
different in concept that we looked I
for the most advanced communi-
cations methods to put it across
person-to-person. The battery-op-
erated Courier was just right. It
made the unbelievable story of the
Teletrans system of rapid transit
believeable and never missed a
fact or figure at any of its many
showings." •
.\ Telelran rapid-transit station is
pictured in scene from firm's sound
filmstrip. System automates pa.iscn-
ger travel via automated Telecars.
BUSINESS SCREEN • 1967
New Color Tape-to-Film Transfer Process
THE Technicolor Corpora-
tion has announced plans for
immediate production of color
ifilm transfers from video tape
"with full broadcast quality." A
new color tape-to-film transfer
iprocess which the company noted
'as "climaxing years of research"
kvas described by Paul W. Fass-
(nacht. president and chief execu-
tive officer, as the prelude to "a
whole new field of color film usage
of videotape photography — with
the mass savings of color film
duplication.
The Technicolor process, he
said, will transfer video tape to
['.ml W . Fus.siuiacht, iirtaidi ill of the
I , ( linicolor Corporalum.
tor networks, producers, sponsors
.ind syndicators who can now
pl.ice their color tape product on
film and distribute it throughout
thf world."
Joseph E. Bluth, vice-president
jnd general manager of Techni-
coliir's V'idtronics Division, under
whose supervision the process was
dt\ eloped and perfected, described
the transfer method as "a mar-
ri.iue of an electronic process to
1 eclinicolor's print processing
m.inufacture techniques, which al-
lows maximum quality possible to
be recorded on color film from
video tape."
Details of the New Process
Bluth explained that the trans-
fer system basically involves break-
ing down a video tape into its red.
green and blue images and re-
cording them separately. These
images are specially enhanced
electronically before processing.
Technicolor then registers the sep-
arations to produce a quality com-
posite print by integrating the
components into the final release
print.
Calling it a "major step for-
ward," Bluth further noted that
the V'idtronics' system "allows
greater flexibility in the present
and future planning of TV pro-
gramming requirements, permit-
ting producers to take full advan-
tage of the economy and speed
17th PRODUCTION REVIEW
Joseph E. Bluth, VHi-prisidc\it and
general manager, Vidtroniet. Divi-
xion of the Technicolor Corporation.
3.'imm. 16mni, 8nim and the new
Super-8 color film, the latter two
sizes for use with Technicolor's
cartridge-loading "Instant" port-
able motion picture projectors.
Film Producers Will Benefit
Producers of commercials for
television, their agencies and pro-
ducers of sales, educational, pro-
motional and institutional films,
all will be benefited by the V'id-
tronics tape-to-film system, he
concluded. The new process was
unveiled at a press conference. •
"We were talking about good scriptwriters
ar)d the name Starbecker came up"
475 FIFTH AVE . NEW YORK. N. Y 100I7 • 212/MU 3-1093
Extra copies of this 17th Annual Production Review are avalloble (while
the supply lastsi at $2.00,- sent postpoid if check accompanies the order
But you also get seven additional copies, including the Production Service
Annual (fall, 1967i with a full year's subscription at only $3.00 a year.
• Complete producers services
^ Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
REELA FILMS, INC.
.; DIVISION or WOMEtCO ENTERPRISES. INC.
17 N.W. Third Street, Miami,
Florida 33128
Phone: (305) 374-2108
WRITE FOR FREE CATUOC
203
Useful New Pictures in the Month's News
Time fleets \n aiul siulilinly il.s ijoiii
20th anniicrxanj on the job, the men
agree as they attend a plant retire-
ment meeting in this scene from Gil
Altschurs "The Rest of Your Life."
"The Rest of Your Life" a Fine
Pre-Reiiremenl Planning Picture
■fr The years of retirement from
business or industry are a subject
of widespread interest to increas-
ing millions of Americans who
must face this fact-of-life. Feelings
of guilt and anxiety arise even be-
fore retirement; what's going to
happen to "me" with all that time
on my hands?
The Mayor's Commission for
Senior Citizens in Chicago has
made a valuable contribution in
this key area with a new 28-min-
ute color motion picture. The Rest
of Your Life, produced by Gil Alt-
schul Productions. Inc. Not just a
picture but an integrated cam-
paign which includes posters and
a tie-in booklet, this Pre-retire-
ment Planning Package was pre-
miered to concerned groups on
January 26.
Four Major Planning Areas
The film emphasizes the need
for careful planning in four major
areas: income, health, housing and
new activities. It documents the
growing need for the services of
retired persons on citizens' com-
missions and in community or-
ganizations and volunteer activ-
ities. As the narrator describes
says:
"Retirement, properly planned,
can be anticipated as an opportu-
nity to embark on a second career,
a chance to grow in new interests,
to find new avenues of creativity,
with the knowledge that activity it-
self is an essential ingredient for
successful living.
"The greatest gift is time. And
a gift of time — for which no pay-
ment is expected — is precious in-
deed."
These Firms Pro\ided Funds
All-out cooperation by Chicago
industrial sponsors made the film
program possible. Companies
whose grants underwrote The Rest
of Your Life include the First Fed-
eral Savings and Loan Association
of Chicago. United Air Lines and
Carson, Pirie Scott and Co., large
204
Chicago retailer. C. Virgil Martin,
president of Carson's, served as
host for the film's well-attended
world premiere in that store.
National distribution of the Pre-
retirement Planning Package is
The man who retired uithoiit mak-
iufi plans finds that his wife needs
no help uith the household tasks.
being handled by the Industrial
Relations Center of the University
of Chicago. It's one of the most
useful subjects to enter the field in
'67! •
* * *
DuKane Releases Sound Filmstrip
on Best Methods of Production
Release of a new 12-minute
sound slidefilm ( filmstrip ) which
documents the effectiveness of au-
diovisual techniques in general and
then emphasizes, with sound ef-
fects, cartoons, color photog-
raphy, narration and background
music, the ingredients which pro-
vide successful use of this me-
dium, has been announced by the
Audio Visual Division of the Du-
Kane Corporation.
Titled, The Sound Filmstrip
Svslem — The Method, the sub-
w
Jamieson Film Company
still looks young after
SO years
Years of achievement and progress have kept Jamieson
fresh and alert to all developments and innovations
of the film industry.
Look at this diversified list of services, facilities and
capabilities offered by Jamieson.
Educational and documentary films
Industrial films
Training films
Television films and commercials
Complete production services
Animation and art
Sound stages
Scripting
Music libraries
Titling - Editing
Sound recording
Slide films
Award winning production staff
Full laboratory services
Also, manufacturers of the revolutionary new Mark
III 16 mm color film processing machine for television
station or commercial laboratory use.
hM
Jamieson Film Company
38XS Bryan Street • Dallai , Texas 7SX04
Area Code 214 • TAylor 3-81S8
/^
DuKane film jnakes ease for audio-
visual communication in general,
and sound filmstrips in particular
ject takes viewers through all
phases of production: script, pho-
tography, art, recording and di-
rection. Also presented are the
economics of the medium and its
distribution, as well as suitable
projection equipment for varying
size groups, from a single viewer
to large audiences of 2,000 or
more.
As case histories, the film in-
cludes sequences from a Bruns-
wick Corporation production used
to instruct beginning bowlers and
from a Rockwell Standard }<.'
Commander sales film whit
dramatizes the importance of time
through the sound of a ticking
clock as it speeds up with in-
creasing urgency as the narration
unfolds.
Companies, trade groups and
others interested may obtain the
sound subject for viewing without
charge through local DuKane au-
diovisual distributors or by direct
request to the Audio Visual Divi-
sion, DuKane Corporation, Si.
Charles, Illinois 60174. •
* * *
American Bible Society Film
Traces 150 Years of Its Work
i-T A 51 -minute color motion pic-
ture. Faith for Every Frontier, ob-
serves the 150th anniversary of
the American Bible Society as it
traces the history of that great
organization and the work which
it has done in translating, publish-
ing and distributing the Scriptures
all over the world.
The 16mm film was produced
for the Society by Owen Murphy
Productions, New York City, and
is narrated by .Alexander Scourby.
National distribution is being
handled by Association Films.
Faith for Every Frontier takes
viewers from the founding of the
Society in 1816 into the following
decades of growth and expansion.
It highlights the ways in which
this international organization is
brinaina God's Word to millions.
BUSINESS SCREEN
1967
SIGHT & SOUND
Focu!< on Audiovisual Education
at SMPTEs 10 1 St Conference
^ Education and its use of mo-
tion pictures, television and other
audiovisual techniques will be
heavily emphasized at the forth-
coming technical conference of the
Society of Motion Picture and
Television Engineers in New York.
The conference, the Society's
101st. is set for the New York
Hilton Hotel. April 16-21.
A full day of papers on educa-
tional techniques, divided between
a morning and an afternoon ses-
sion, is scheduled for Tuesday.
April 18. Arrangements for the
sessions were made by the Topic
Chairman. William L. Millard.
Asst. Director. Office of Institu-
tional Research. Rensselaer Poly-
technic Institute, Troy, N.Y. Pro-
gram Chairman of the entire
SMPTE conference is K. Blair
Benson, of the CBS Television
Network in New York.
According to Millard, the edu-
cation sessions will reflect the in-
creasing importance of audio-vis-
ual aids to education and the de-
velopment and use of film and
television systems within various
educational complexes. •
* * *
MPO Sales Slightly Higher But
Profits Decline in Fiscal Year
V MPO \ideotronics. Inc.. pro-
ducer of television commercials
and audio-visual communications,
has issued its Annual Report for
the fiscal year which ended Oc-
tober 31. 1966.
The report shows sales for the
1966 fiscal year at S14.670.383.
compared with sales of S 1 4.641. -
6 1 1 for the previous year.
Earnings after taxes in 1966
were $238, .'i6S which was equal
to 51 cents per share. In the pre-
ceding fiscal year net income after
taxes was $476,098, or SI. 02 per
share.
MPO is also now involved in
the production of full-length fea-
ture films for theatrical and T\'
release. On February 6. the com-
pany announced the signing of an
exclusive one-year contract with
Czcchoslovakian Filmexport for
Jan Kadar and Elmar Klos, Acad-
emy .Award-winning directors for
Tlw Shoi> on Main Slreel. to di-
rect a feature film this summer.
The company also manufactures
and markets an Smm sound repeat-
ing motion picture projector for
sales, training and educational
use. •
Form Calvin Cinequip Companies
in Kansas City and Philadelphia
Two new companies ha\c been
formed to serve the cine equip-
ment needs of business, industry
and education. Inventories and
franchises of Calvin Cinequip.
Inc.. of Kansas City and Calvin
Cinequip. Inc., of Philadelphia,
have been selected to offer users
a complete range of professional
equipment in all phases of film
production and sound recording.
Equipment of both firms is
available on a rental and sale basis;
the firms also maintain working
relationships for production serv-
ices, processing and release print-
ing.
Gil Davidson, manager of the
Kansas City. Mo. facility is head-
quartered at I 105 Truman Road;
Edward P. Maguire, an officer of
both companies, is located at the
Philadelphia offices — 1909 But-
tonwood Street. •
* * *
American International Pictures
lo Distribute Films for Modern
American International Pic-
tures. Jacksonville, Fla.. has join-
ed the Modern Talking Picture
Service network of regional film
libraries, raising the total to 32
outlets for this sponsored film dis-
tribution company in the U.S. and
Canada. At least five new releases
will be immediately available
through AlP. •
musifex inc
45 w. 45 St., n. y. c.
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FOR FULL INFORMATION AND CATALOG
TRY US— BOB VELAZCO
ci 6-4061
For the best in audiovisual products and services, buyers turn to the
pages of Business Screen; read throughout the year by identified users
of film; tope media because it's their most complete reference source.
\COL £:MAN PR0DUCTION5 /A/C
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IVIh PRODLCTION REVIEW
205
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Filmex Forms Tapex Division to
Provide Color Videotape Media
Tape,\, Inc., a new division of
Filmex, Inc., New York, has been
formed to provide a total produc-
tion service to the advertising com-
munity, it has been announced by
Robert 1. Bergmann. president.
Tapex is film-oriented and of-
fers the experience of Filmex per-
sonnel from the creative, produc-
tion and completion departments
for the shooting of videotape com-
mercials on Filmex's staces.
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Herb Horton: supervises Tapex
Unique operational procedures al-
low directors and cinematograph-
ers complete freedom of expres-
sion.
With the use of the latest elec-
tronic equipment, including
Plumbicon color cameras and high
band recorders with velocity com-
pensators. Tapex is producing and
delivering color commercials the
same day of taping. For more so-
phisticated approaches, from two
to five days are required.
Tapex has installed round-rob-
in multi-channel circuits from
sound stages located at 240 East
45th Street to Filmex"s receiving
and sendinc antennae atop the Pan
Am building to penthouse offices
at 300 East 46th Street.
Taping services are available
at Filmex. West in Hollywood, and
at Filmex. South in Fort Lauder-
dale.
Herb Horton has joined Film-
ex as vice president and direc-
tor of Tapex. Previously, he was
Herb Horton (ctr) chats uifh Mar-
schalh v.p. Vincent lole (at left) at
shooting of Sprite T\' commercial.
with MGM-Video Tape Center
as producer, director and account
executive. Before that, he was
senior producer with J. Walter
Thompson.
The new company has already
produced spots for the Agency
for International Development
(for McCann-Erickson ) and the
Coca-Cola Company (Sprite — for
the Marschalk Co. ),
The Tapex staff includes; Paul
Minor, vice-president, sales: Peter
Griffith, vice president, produc-
tion and Steven Kambourian, vice-
president, completion. •
Tuttle Named V,P. in Charge
of Production Service at Filmex
.: Frank Tuttle has been pro-
moted to vice-president in charge
of national production services at
Filmex, Inc.. New York.
Previously he was vice-presi-
dent in charge of Filmex. West in
Hollywood. Before joining the
company in 1964 he headed his
own Hollywood production firm
and before that was commercial
production supervisor with Procter
& Gamble. •
* '.- -^
R. |. Rubin Is Vice-President,
CM at Rose-Magwood Productions
- Jim Rose, president of Rose-
Magwood Productions. Inc.. has
announced the appointment of
Robert J. Rubin as vice-president
and general manager.
Rubin, a long-time assistant to
Barney Balaban. former presi-
dent and new board chairman of
Paramount Pictures, was also vice-
president of Paramount Film Dis-
tributing Company and more re-
cently assistant to Columbia Pic-
tures president, Abe Schneider.
The company has also an-
nounced the formation of Rose-
Magwood-Doheny. Inc.. with Lar-
ry Doheny as president. In addi-
tion to his duties as head of the
new organization which will be
active in the fields of industrial
and educational films, Doheny will
be on staff at Rose-Magwood Pro-
ductions as a producer-director. •
* * *
Charles Adams Heads VPI Sales
■^ Charles F. Adams has been
appointed vice-president and gen-
eral sales manager of VPI. a Di-
vision of Elcctrographic Corpora-
tion.
He has been an executive in
the television industry since 1958,
and comes to VPI from the Video-
tape Center where he was vice-
president in charge of commercial
sales. Prior to that he was an ac-
count executive with MGM,
20«
BUSINESS SCREEN
1967
Some Notes on the Pursuit of Excellence:
(CONTINUED FROM PACE 103)
but no one. should take offense.
I Well, who's to say they're all
I wrong?
The film writer, then, must cope
with more jargon than just his
own. He has to translate words
from clients and producers into
what the words really mean — not
necessarily what thev impart liter-
ally.
The tremendous overflowing of
film into our society has worked
its own Gresham's law of over-
abundance. The teen-ager now
yawns as he clicks off the next
space launch on color television.
How do you top Cinerama? So
much is happening, sometimes
with a large H. that more people
get more jaded earlier in life than
was ever thought possible.
In this overflowing, themes and
ideas, approaches and gimmicks,
camera movements and angles, be-
come commonplace in themselves.
But a fresh idea, even if it's only
partially fresh, retains a certain
freedom from cliche that all our
gimmickry cannot overcome.
The only trouble is that an idea,
any idea, has in it the germs of of-
fending someone, however slight a
minority that someone might be.
The fresher the idea, of course, the
more possibility that it can offend.
This is the cross we all bear in film
— clients, producers, directors,
writers, editors — the whole
shebang of us.
I wish 1 could suggest a cure for
this, something that would make it
possible for every man-jack of us
to express himself fully and re-
freshingly on film. But most of life
is something of a consensus, some-
thing of a committee-ization, so
film becomes that, too. A camel,
it has been said, is a horse de-
signed by a committee.
Still, we who write films — we
who want to do little else in life
and are probably good for little
ESKO TOWNELL
Writer -Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
else — will congenially and pa-
tiently, sometimes with blood on
our brows, try to fight this great
Truism: ideas are dangerous and
fresh ideas are more dangerous
than any.
We film writers have a lot to
learn. Our successes, let alone our
failures, are full of the imperative
to keep an open mind, to avoid
any hint of smugness whatever the
degree of material success.
Our industry has a passion for
festivals, for awarding prizes, for
issuing press releases on how good
we are. This is human enough and
American enough. But in our heart
of hearts, we're smart enough to
know that excellence is always
somewhat elusive.
This pursuit of excellence can
keep us young. Nothing really
good can come from someone who
thinks he has all the answers.
What we need most of all is a
kind of collective instinct among
clients and producers, directors
and writers, that consensus is not
always the answer. Nor, for that
matter, is unbridled individualism.
Gimmicks and interplay, coffee-
klatsches and conferences, middle
echelons of command and higher
echelons of command, camera
tricks and emotional ploys — all
are the /n/rastructure of film, the
environment of the business.
The real structure is idea. Film
k primarily idea or film is primar-
ily nothing. The world will little
consume nor long remember any-
thing else, anything le.w.
My own dictum of film is that
anything that can be expressed as
an idea can be expressed in film
terms. Sometimes it's quite hard,
but it's always quite possible. In
these terms, audio is never subor-
dinate to visuals nor vice-versa,
but both are always subordinate to
and serving iileas. A film of the
Gettysburg Address, for example,
would have audio superior to vis-
ual, almost certainly — a kind of
blasphemy to many film-makers.
Bui it would be the idea of such a
film that makes this necessary,
therefore desirable.
Film is for us. We are not for
ihe film. When the medium he-
loiiies the message. Dr. McLuhan,
the message becomes worthless.
Cinerama is a 3-inch screen com-
pared to the mind that is stimu-
lated by an idea worth having. •
• • *
Ki>. Nort: This 'open forum" for
experienced film writers will be
continued in subsequent issues.
HAVING FILM PROBLEMS?
TRY AV OF H0UST0N!!O
£7 ( ORPORATION now has a multi-million foot
lOmm color processing capacity with three fully
equipped color processing machines as well as black
and white.
£7 CORPORATION is one of the largest, com-
pletely integrated motion picture and audio-visual
facilities in the country.
^ CORPORATION'S permanent staff of more than
21)0 employees includes writers, producers, directors,
editors, cameramen and animation artists with the
most sophisticated and modern Oxberry animation
equipment at their disposal.
£7 CORPORATION'S fully integrated facility pro-
vides us with unique capability to produce the highest
quality films — whether documentaries, scientific, com-
mercial and industrial.educational.or TV Commercials
for clients all across the country.
fi"^] CORPORATION
P.O. BOX 66824 • 2518 NORTH BOULEVARD
HOUSTON, TEXAS 77006' PHONE; 713-JA 3-6701
FOR COLOR... IT'S
DOUGLAS FILM
INDUSTRIES— CHICAGO
Specialists in 55 MM, 16 MM, 8 MM
for Producers, Industry and Agencies
mil I'HODI < I ION RKVIF.W
207
Fcrminale Negotiations for Sale
of Pathe's Eastern Lab to Fox
■ri Lawrence I. Wcisnian. Chair-
man of the Board and President
of Patlie Industries, Inc.. has an-
nounced (hat ncLiotiations with
20lh Century Fox Film Corp. for
the sale to that company of the
Pathe Laboratories, Inc. East
Coast Laboratory have been ter-
minated.
Mr. Weisman said that after
several months of negotiations the
parties were unable to agree on the
disposition of the large backlog
and commitments for motion pic-
ture film processing that Pathe has
on hand. Pathe's New York lab-
oratory processes appro.ximately
350 million feet of motion picture
film each year for major motion
picture and television film produc-
ers.
Mr. Weisman said that based
on unaudited figures presently
available he expected Pathe Indus-
tries to earn S944.640 for the 12
months ending Dec. 31, 1966, or
approximately 23 cents a share.
This represents the highest earn-
ings per share in the last five
years. •
* * *
Florman Building a Worldwide
Network of Producer Equipment
ii Arthur Florman, President of
F&B Ceco. Inc., reported from
Taipei, Taiwan, that he has ap-
pointed Ya Chung Industrial Co.,
Ltd., 24 Hwai-Ning Street. Taipei,
as exclusive agent for F&B /Ceco
products and services in Taiwan.
This is the second of a world-
wide network of agencies which
Florman formed during his re-
cent round-the-world trip.
F&B Ceco, Inc. is also repre-
sented in Japan by Doi Works.
Ltd., 9 Kawazoe-Cho, Nakano-Ku.
Tokyo.
K. C. Woo, president of Ya
Chung, also heads the Asia Mo-
tion Picture Co. Ltd.. as well as
several hotels, travel agencies, ex-
port-imoort and manufacturing
firms. Mr. Woo says that Taiwan
is a prime area for film produc-
tion because of its favorable sub-
tropical climate, varied topog-
raphy,, inexpensive labor and liv-
ing costs and wide-spread knowl-
edge of the English language. By
making available the stocks of
F&B Ceco motion picture equip-
ment for rental and sale. Ya
Chung hopes to attract film mak-
ers from all over the world.
Mr. Florman"s goal is to set up
facilities in all film producing
countries not only for local pro-
ducers, but for location companies
208
News Along llie Film^Tape Production Line
from other nations. He estimates
the cost of transporting produc-
tion equipment from Hollywood to
Taiwan for shooting the recently
completed 2()th Century-Fox Fea-
ture. Sand Pebbles, at more than
SI 00.000. •
* * *
MPO Expands Tape Films Kenco
Division; Ahio Heads Operation
"-■ The Tape Films Inc. -Kenco di-
vision of MPO Videotronics has
expanded its service operations
and moved into new headquarters
in the Movielab Building, 619
West 54th Street. New York.
The new space permits TFI to
increase its services in print pro-
curement and distribution in both
film and tape TV commercials
and programs.
Charles Ahto, formerlv with
Deluxe Labs, has been appointed
general manager and now heads
up the entire Tape Films Inc-
Kenco operation, both in New
York and the Secaucus, N.J. stor-
age facility and library.
Mr. Ahto will also be responsi-
ble for the TFI-Kenco service fa-
cility on the West Coast at 140
Universal City Plaza. Holly-
wood. •
» « *
Bebell & Bebell Now Has ME-4
Ektachrome 35 Film Processing
■- An ME-4 Ektachrome 35mm
reversal motion picture process-
ing service is now being offered
by Bebell & Bebell Color Labora-
tories. Inc.. New York.
According to Norman Lars
Bebell, president, this is the only
commercial film laboratory facil-
Sharp — Distinct
Full color, Full contrast
Pictures in Average Room Light
Microfilm Render-
Printer by 3M
Millions of tiny lens on the POLACOAT LENSCREEN transmit
rather than reflect light. Whether your room has natural or
artificial light — or both — LENSCREEN assures maximum con-
trast and easy viewing.
LENSCREEN is available in glass, plexiglas, other plastics —
may be ordered as material by the square foot.
LENSCREEN
is ideal for
Sales & Business Presentations
Exhibits — Displays — Training
Display of Data & Information
POLACOAT, INCORPORATED
972S CONKIIN ROAD • BlUE ASH, OHIO, 4S24}
ity processing both 16mm and
35mm ME-4 Ektachrome on tl
east coast. Previously ME-4 Eki,
chrome 35mm had to go to Cali
fornia for processing.
Mr. iiebell said that the ul
color reversal processing times wi
aid producers in getting faster
service on duplicate color work-
prints without going back to nega-
tive. Color reversal camera film
permits faster screen tests, faster
test commercials, and faster ani-
mation tests. It is used when light-
ing conditions do not allow usage
of the slower speed color negative
film. •
* * *
Broadcast Students Tour Elektra
Studio to Learn Film Techniqueb
7' Broadcast advertising studeni
from Pennsylvania State Univci-
sily will visit the New York of-
fices and studios of Elektra Film
Productions on April 7 to lear
first-hand how a commercial pn
duction is made. Conducted h
Kim B. Rotzoll, Chairman of thL
University's Advertising Option
the group will be shown man-
phases of commercial, industri.i
and educational movie-making —
from storyboard to screening
room.
Elektra's president. Sam Mag-
doff, will also invite an agencv
executive from one of the ac-
counts he is working with at the
time, together with an executive
from the client firm to participate
in the seminar. All three will ad-
dress the students, then conduct
a question-and-answer session in
Elektra's board room. •
* * *
AF Offers 'The Gardening Game'
Film on Attractive Yard Care
i" A gardenful of fun ideas for
more attractive yard care may be
seen in a new 16mm color film.
The Gardening Game, presented
by True Temper Corporation,
manufacturer of garden and lawn
care tools. The 22-minute motion
picture, produced by Dick Roberts
Films, with the assistance of Mar-
jorie Dietz. Editor of Home Gar-
den Magazine, is available for
free-loans to adult groups, garden-
ing clubs, resorts, and TV sta-
tions through the facilities of As-
sociation Films, Inc.
In the film. George and Beth
Rogers are pictured as a talented,
charming young couple with a
lovely home, hut they are utterly
defeated by almost anything that
grows until their neighbors. Herb
and Helen .^dams. show them how
to play The Gardenini; Game and
make landscaping a truly satisfy-
ing outdoor sport. •
BUSINESS SCREEN • 1967
Tecluiicolor > Conmicrcial and licUicatioiuil Division field sales executives
;■!>•.( al main irilrancc of comiMimj'.s new plani in California at conclu'don
I't mint thrii-day confenncc. Pictured {I to r): E. Del Smith. Wa.shing.-
ti'ii. D. C; Jack Baigclman, Chicago: Harold Johnson. Detroit; Stephen
I'liicher. Sew York; Robert Kreintan, general manager of C&E Division;
I ill Ralston. Dallas; Arthur Salkin, Atlanta; Jack Kershatc, International
( rrration.s, London; and Kulman SpelUtich. manager. Audio-Vis-iial Sales.
( 1 1 ANGING CORPORATION :
I ( ONTINUED FROM PAGE 121)
iiiinpuier or whether it's some de-
\ue that's only on the horizon.
\iich CIS lasers, for instance, and
Ui\cr technology — whatever this
II /// bring for i4S — why. if it will
Jo this job better, if it will help
w. increase our market potential
uinl improve our quality, run a
more efficient operation, then I
u iint to be right in there helping
make the change."
Fortune Films has recently held
a scries of previews of Tlie Era of
Radical Change and the Corpora-
tion for leading industrial execu-
ii\cs in New York.
Some of the comments by mem-
Krs of these audiences are inter-
cstmg:
"Your film is stimulating and
thought-provoking and will serve
as a reference point in our think-
ing." — Fritz C. Hyde. Jr.. Presi-
dent. Revere Copper and Brass.
""All of us found your film in-
teresting and impressive. iVe have
already begun a series of showings
throughout the company." — Da-
vid L. Luke 111. President. West
Virginia Pulp and Paper.
"The pace of change is indeed
a major challenge to business to-
day. I like the way your film
doesn't just view with alarm but
si4ggests answers." — Ralph E.
Ablon. President, The Ogden Cor-
poration.
Prints of the 27-minule color
film are available to business men
and to colleges on short-term free
loan from Fortune Films. Time &
Life Building. New York, N.Y.
I(H)2().
.Armco Steel Corporation is, of
course, showing the film to em-
ployees, stockholders, colleges,
customers and the financial com-
munity. •
* * *
Mutschmann Films Re-Locates
Studio, Offices at Frazer, Pa.
Mutschmann Films, formerly of
Paoli. Pa., has relocated its studios
and offices at 520 Lincoln High-
way, Frazer, Pa. •
Federal Home Loan Banks'
Story: "SlOO Million a Day"
The relationship of the
Federal Home Loan Bank
system to the nation's savings
and loan associations — the
role they play in helping re-
build after disasters are
graphically told in a new 26-
minute color film, sponsored
by the system and produced
by MPO Productions.
It was premiered last
month at Board meetings
with directors and presidents
of the Federal Home Loan
District Banks. The film,
lensed throughout the U.S.
(including Alaska and Puerto
Rico ) shows the effects of a
tornado in Topeka. Kansas
and the part banks played in
rebuilding. The Alaskan
earthquake and rebuilding
there is also presented.
Julius Potocsny directed
and Gus Eisenmann pro-
duced for MPO. The original
score was composed, ar-
ranged and conducted by Ray
Martin. Ray Scott did the
narration. Film is available to
colleges. TV and adults. •
the mark
of distinction
in business films
We exist to serve you through the medium of trim in
a manner unexcelled . . . and in a scope unlimited. No
matter what or where your settmg needs to be. we
can reach out and provide the best talent and the best
facilities for the job of producing creative and out-
standing motion pictures or slide films. Over the years
we have served an imposing list of clients, most on a
repeat basis. We would welcome the opportunity of
discussing your film needs.
HENRY USHIJIMA FILMS, mc.
IIOJ Harrison Avenue • Park Ridge. Illinois
Area Code 312 698-3331
For the finest in audiovisual production and equipment, refer to these
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I7lh PRODUCTION REVIEW
209
the screen
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Ken Jones, nctc sales inanaii,ii a'.
Cl'l. uith credit chiej Don GttiiU.
Top Executives in New Positions
at Consolidated Film Industries
i Executive appointments made by
Sidney P. Solow. president of Con-
solidated Film Industries, have
brought Ted Fogelman the post of
vice-president in charge of produc-
tion. He is also laboratory super-
intendent at the Hollywood-based
plant. Fogelman began his career .
at CFI as a maintenance and clean-
up man and rose through various
jobs to become head of its 16nim
division.
Edward H. Reichard, who joined
the engineering department at
CFFs Fort Lee, New Jersey plant
in 1933, has been appointed vice-
president in charge of engineering
and chief engineer of CFI.
Ken Jones, formerly credit man-
ager, has taken over as sales man-
ager and will also supervise opera-
tions of the credit department, now
headed by Don Gault. Stephen S.
Boskin has joined CFFs public re-
lations department as expansion of
the laboratory, begun last year,
continues. •
* * *
Creenebaum Elected President,
Board Member of Panacolor, Inc.
i~ The election of Charles L.
Grcenebaum as president and a
member of the board of directors
of Panacolor, Inc., has been an-
nounced by chairman Harry Har-
ris. Creenebaum was formerly a
vice-president of the Hertz Corpo-
ration and general manager of
Hertz Rent-a-Car.
The firm is currently engaged in
perfecting a new audiovisual mo-
tion picture film system and in
processing motion picture release
prints for theatrical use. Panacolor
executive offices are located in
New York City and the company
maintains laboratories in Lodi,
New Jersey and Hollywood, Calif.
* * *
George Wyland Heads Creative
Sevices as V.P. at Filmex, Inc.
i: George Wyland has joined
Filmex, Inc., New York, as vice-
Ted Fogelman, CFI vice-presi-
dent and the production chief.
president and director of creative
services. Robert I. Bergmann.
president, made the announcement
last month. Mr. Wyland's respon-
sibilities in this newly created po-
sition lie mainly in the Business
Film Division, in addition to con-
Edward H. Reichard, L.p. u:ho
heads CFI engineering staff.
suiting in other creative areas of
the company.
Since 1962, he has been with
Fuller & Smith & Ross, Inc., as
vice president and creative direc-
tor of the Television Department.
He headed his own creative coun-
Mdtt Fdrrell Productions
Has Gone Mernati'ondlf
Our affiliation with a world-wide network
of film producers created through
CHARTER MEMBER
INTERNATIONAL QUORUM OF
MOTION PICTURE PRODUCERS
. . , enables us to offer economical motion picture
coverage , . . not only in North and South .America
. , , but also in the rapidly expanding markets of
Europe, .\frica and Asia.
What on earth do you want to film? Let us help
you plan your international requirements.
Matt Farrell Productions, Inc.
213 East .38lh .Street, New York. .\. Y. 10016
Phone: 212/683-83.58
seling service, and has worked with
Filmex on a number of documen-
tary and industrial films. •
* * *
Warrington to Business Theater
Staff of Jam Handy Organization
■ Jamison Handy, president ol
The Jam Handy Organization, ha^
announced the appointment of
Frank Warrington to the business
theater staff. He will locate in the
Chicago area. Warrington has
served as a director of motion pic-
tures and business theater produc-
tions for J HO in Detroit and was
subsequently a consultant on sales
Frank Warrington, to Chicago
meetings and executive speech de-
velopment. He has considerable ex-
perience in radio as a writer and
show director. •
Bob Edmonds to Direct Sales of
International Film Bureau, Inc.
-- The new sales manager of the
International Film Bureau. Inc. in
Chicago is Robert Edmonds, who
has made nearly 50 classroom
teaching films and has also taught
all aspects of film production at
the Institute of Design and Co-
lumbia College in Chicago, as well
as at the Film Institute of CCNY,
New York LIniversity and Long
Island University, in New York.
He began his film career at the
National Film Board of Canada
and was most recently, executive
producer for the Walter G. O'Con-
nor Company in Harrisburg, Pa.
In his new IFB post, he will also
serve in various production ca-
pacities, •
* * *
Dr. Eldon Bauer Named Assistant
to Vice-President at Graflex, Inc.
is- Dr. Eldon E. Bauer has been
named assistant to the vice-presi-
dent at Graflex.. Inc.. and has been
given responsibility for Gratlex
planning, management, informa-
tion services and international op-
erations. He reports to Charles E.
Rausch. vice-president for opera-
tions at the Rochester. N. Y.-based
manufacturing company. •
210
BUSINESS SCREEN
1967
tlie screen executive
DIRECTORS of F. K. Rockett Productions, Inc. (Delaware) have
elected 36-year-()ld Thomas Cole as the conipain's third
president in its 42-year history. The North Hollywood-based
film company chief is a fonner network television producer with
experience in botli educational and entertainment films. He has
alreadv announced the signing of Stein Erikson Ski rilins to pro-
duce a 90-minute color picture and work is in progress on a scries
of educational films for a company in India.
■sV Stephen A. Ciechon is the new president of Cahin-DeFrenes
Corporation in Philadelphia. A fonner vice-president oi the com-
pany he began his film career IT years ago as a film editor's as-
sistant at the former DcFrenes Company and within a few years
became editorial supers isor. His broad experience includes writ-
ing and direction. Russell K. Spear is handling marketing opera-
tions at (Jalvin-Del'rencs. Both appointments became eftecti\e
on February 1.
Ti- Lars Hednian has joined tlii' Fred A. Niles Communications
Centers, Inc. as \ ice-president in charge of special projects. .Ac-
cording to Fred .\. Niles, president of the connnercial and indus-
trial motion picture companx'. Hedmans talents as a still photog-
rapher of note will be used primarily in the production of color
television commercials. "We will be taking advantage of his
creative abilities in the direction of photography, lighting and
composition. " .Niles said.
i:: Stephen C. Williams has become production manager of
Mutschmann Films, Frazer, Pa., according to studio president
\V. F. Mutschmann. He was fonnerly assistant film director at
television station WPHL-TV and is a graduate of the University
of Kansas School of Journalism, where he majored in communi-
cations studies.
i-~ Ralph DrcNvry is the new executive vice-president of Lori
Productions, Inc. of Los Angeles, responsible for general admin-
istration and production supervision. President Jack Wipper also
announced the appointment of Peter Baron as director of Lori's
expanded T\' connnercial department. He has been a staff direc-
tor there and was pre\ iouslv radio and T\' director for Collver
Advertising. Toronto and with Foote, Hilton and .\therton in
New York CAt\\
<~ William J. (Bill) Devlin is vice-president of sales at the Wil-
liam H. Matthews Company, Pittsburgh producer of industrial
films. Before joining the compaiiv. he was regional business
manager for Iron .Age and Iron .\ge International and also served
four vears at Fuller and Smith and Ross and for three vears was
advertising program manager of .Vlcoa. Devlin is a graduate of
Carnegie Tech.
ir Margaret (Mark) Murrell has beCTi named creative director at
Carlocke Langden. Dallas-based film production and promo-
tional fimi. Beltv Whitlock, president of Carlocke Langden.
noted that Miss .\Iurreil has worked in advertising in Dallas for
the past 12 years as a corporate and agency ad executive.
i' Reginald .Armour, president of S.O.S. Photo-Cine-Optics, Inc.
has appointed C. H. (.Andy) Beal as vice-pnsideiit in cliargc ol
that company's West Coast activities. Beal will make his head-
(|uarters at 106.'i5 Burbank Boulevard in North Hollvwood, Calif.
it The board of directors of Eskay Film Services has aimounced
the appointment of Harold Pearson as president and general man-
ager of the (Chicago-based animation and optical service firm.
Barnetl (Bernie) Farbman li.is joined L & L Eastern Effects, a
division of Berkey A'ideo Services, Inc. as an account executive
in that company's client service area, according to Manuel .A.
Casiano, president of the Berkev companv in New York Catv.
< H. Earl Ralston is now district .sales manager for the Commer-
cial & Educational Division of Technicolor, basetl in Dallas. •
r
Missile Systems Div,
of ARC selects two
Da-Lite' automatic
projection screens.
The Atlantic Research Corporation's Missile
Systems Division, Costa Mesa. California,
utilizes two projection screens. Both fully
automatic. And both made by Da-Lite, the
originator of the first electrically operated
screen.
Why Da-Lite? Fully automatic operation^
goes down and up, and out of sight, at the
touch of the button • Ease of handling •
Space conservation • Builttolast construc-
tion • And sensible prices.
Electrically operated Da-Lite screens (4
models in all) are designed for easy installa-
tion on the wall, ceiling or within the ceiling.
Sizes from 50" x 50" thru 20' x 20'.
The Da-Lite screens Awere purchased from
A. F. Milliron Co.. Inc. Write for information
and the name of a franchised Oa Lite dealer
near you.
IDLA.-LITEe
Da-Lite Screen Co.. Inc., Warsaw, Ind.
When ordering a new subscription or forwarding a renewal order, please
be sure to include your Zip Code Number. Our circulation plotes ore now
compiled by Zip Codes to comply with current U.S. Post Office regulotions
and some delay in service will be inevitable when this number is not in-
cluded. Subscription rotes, which include this big S2.00 Annual Production
Review, remain at only $3.00 per year in the U.S. a-id S5.00 annually in
Canada ond overseas. Address all subscription inquiries to Chicago office.
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MAIER-HANCOCK
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211
">i-'VirT ■
' ' L ^ l£9 1
Mascelli s Basic Text on Cinematographv
\\'allace A. Ross. (;if;/i/) dinvloi of
Anurican TV Coninicrcials' jcsti-
iiil is pictured with first copy of
"Best T\' Comincrciah of the Year '
held by Riixscl! F. Neale, exec. v.p.
of publishers, Hastings House, N.Y.
"Best TV Commercials of Year"
Analysed for Student of Medium
■ii Students of the television com-
mercial as an effective medium of
advertising and those who look to
the TV advertisement as an art
form when at its best, will find the
191-paae illustrated compilation of
""Best TV Commercials of the
Year" an extremely useful refer-
ence work.
Prepared and edited by Wallace
A. Ross, director of the Ameri-
can TV Commercials Festival, this
cloth bound volume was publish? 1
by Hastings House ($12.50). It
contains photoscripts and text
analyses of the 70 winners at the
1966 festival. Creative directors,
copywriters and producers contrib-
uted the background articles on
these winning entries.
There are 64 storyboards, each
of 15-frames, plus a special color
folio. A trend analysis is offered by
Ross and VideoRecord, Inc. pre-
pared the interesting photoscripts
which total over 900 frames from
both films and videotapes reviewed.
A typical analysis of one of
these storyboards includes remarks
by the copywriter or agency pro-
ducer on what the advertiser was
trying to accomplish plus a com-
ment from the producer or direc-
tor on how he carried out these
specifications. The volume is also
being made available at special
cost of $9.50 for college ad and
broadcast classes and a 16mm loan
print of these award-winning com-
mercials is furnished with the
copies of this volume.
A quote from Prof. Albert Book,
head of the Advertising Sequence
at the University of Nebraska, says
"the storyboard with text analysis,
when combined with actual view-
ing, fills a dire need in education."
Joe Mascelli is an award-winning
cinematographcr who has written
more than 100 articles on film sub-
jects and is the author of that monu-
mental American Cinemato-
c;sAi'HER Manual. In his latest
hook "The Five C's of Cinematog-
raphy"" (Cine/Grafic Publications,
244-pages, $12.50), Mascelli pro-
vides a really basic text for students
of film production techniques.
This ASC specialist says that the
five "C's" of cinematography are:
camera angles, continuity, cutting,
close-ups and composition. He de-
votes chapters to all the principal
details involved in each of these
subjects. These are followed by
succint wrap-ups of the key points.
The organization and illustrative
material in "The 5 C's of Cinema-
tography" is excellent. The scores of
photographs from both 35mm en-
tertainment and 16nim industrial
films are supplemented by pictorial
demonstrations of actual techniques
by professional actors.
This handsome, easy-to-read
book fulfills the intention of Joe
Mascelli, expressed in his preface:
"to provide greater insight into the
many ways in which a movie narra-
tive may be filmed — with the as-
surance that the picture can be edit-
ed into an interesting, coherent and
smooth-flowing screen story."
The volume is an informative
gold mine for both the beginning
and the experienced cinematogra-
phers who take Mascelli's counsel. •
DvKi^Mr
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and Savings BANK
PROFeSSlONAL
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Motion pictures and
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PILOT PRODlC'l'IONS IXC.
Producers of motion pictures and filmstrips
1823 Ridge Avenue • DAvis 8-3700 • Evanston, Illinois
Tips for Home Gardeners in
Film "Make the Best of It"
■ Are you one of the home-
owners who always has wanted
to have a picture-book lawn,
but doesn't know how to de-
velop one, or thinks it takes
too much time?
Well, International Harvester
Company, manufacturer of a
complete line of lawn and gar-
den tractors and accessory
equipment, has endeavored to
tell you how to do it in a new-
ly released 16mm sound and
full color motion picture on
lawn and garden care.
The 32-minute film, entitled
Make the Best of It, gives the
viewer a detailed description of
how to maintain his lawn, trees,
shrubs, and evergreens through
the four seasons of the year.
The experts' advice contained in
the motion picture is inter-
spersed with comedy situations
showing ""how not to do it".
Intended for garden clubs,
businessmen's organizations,
women's clubs, civic and church
organizations, the film is avail-
able for viewing, free of charge,
except for postage required to
return films, through the Farm
Film Foundation. 1425 ""H"
Street, N.W., Washington, D.C..
or Modern Talking Picture
Service, Inc. at 3 East 54th
Street, New York, N. Y. •
* * *
Problems of Slips and Falls
Covered by a New Aetna Film
* A new animated film that
deals with the problem of slips
and falls while on the job is
about to be released by the
Aetna Life & Casualty Co. in
cooperation with Parke. Davis
& Company.
Entitled' 7"o Fall Or Not To
Fall, the 12-minute, full-color
film will be available shortly
through Aetna and the National
Safety Council on a free loan
basis to any group or organiza-
tion in the nation. Its chief ex-
posure, however, is expected
through showings in various in-
dustrial plants.
The film is a result of a three-
year study undertaken by
Parke-Davis at its headquarters
here which showed that the
biggest source of lost time in-
juries to its workers were slips
and falls while on the job. This
data from the drug firm was
turned over to Aetna, which
then used much of the material
in producing the film which
thev will now distribute. •
212
BUSINESS SCREEN
1967
AMERICAN CANCER FILMS:
(CONTINUED FROM PAGE 129)
of the Cancer Paiieni and Clukl-
hootl Cancer.
In the public education sector,
more than 1 1 million Americans
saw the Society's lay films. Latest
of these was a Hanna-Barbera car-
toon production. Time for Deci-
sion. The film marked an innova-
tion, in that it was specifically
meant for community leaders, ask-
ing them to take up the challenge
and to recognize the health menace
explicitly. Time for Decision is an
Academy Award nominee in this
year's "Oscar"" awards program.
It was premiered in Jacksonville,
Florida, on January 5 to a disting-
uished audience of public and pro-
fessional leaders.
In his introduction to Time for
Decision at this premiere. Dr. Ash-
bel C. Williams, president of the
American Cancer Society, de-
clared: ""The cigarette smoking
problem has assumed crisis propor-
tions and the Society is calling upon
opinion leaders in every walk of
life — including those who pass
the nation's laws — to take re-
sponsible action to help reverse the
mounting trend of death caused by
cigarette smoking."
Following the premiere, the film
was shown to community leaders in
L.'iOO cities throughout the nation.
In the picture, viewers are shown
a stylized and semi-humorous car-
toon treatment of the amazing hold
that cigarettes have over their vic-
tims.
A new aspect of this Hanna-
Barbera picture lies in the concept
of community action, in addition to
awakening the individual's will
power. Thus, the potential audience
for Time for Decision is conceived
of as being among the ""actives"
and the opinion-leaders of the com-
m u n i t y, business-and-industrial
leaders, club-figures, members of
the clergy, teachers, executives, un-
ion officers, legislative leaders and
the like. •
1!( « *
The National Inrormalion Center
for Educational Media Is Formed
" One of the nation's largest pub-
lishing firms and the oldest and
largest independent university in
the West have joined professional
hands to establish the world"s only
automated index of audiovisual ma-
terials.
The McGraw-Hill Book Com-
pany of New York has awarded a
four-year grant to the L'nivcrsity
of Southern California for the ex-
pansion of its two-year-old auto-
mated film catalog project into the
National Information Center for
Educational Media (NICEM). To
educators of the world. NICEM
can mean instant availability of
data on all audiovisual tiiaterials
ever produced on a given subject.
use already has put more ihan
30,000 entries, primarily motion
pictures and filmstrips, on compu-
ter tapes. NICEM will add tapes,
transparencies, programmed in-
structional materials, disc record-
ings and even art prints. To this
memory bank will be added all
listings in the 14-volume Educa-
tional Media Index, published by
McGraw-Hill, and not already in
the use tape files.
The first of the smaller publica-
tions which NICEM will produce
is the Index to 16mni Educational
Films, which McGraw-Hill plans
to publish later this Spring. More
than 15.000 listings are indicated
for this volume, which may reach
600 pages in size.
Glen McMurry will direct the ac-
tivities of NICEM. He initiated
work in this field nearly eight years
ago. An important breakthrough
at use came when Dr. James D.
Finn, then head of Cinema at the
university, obtained financial aid
from the U. S. Office of Educa-
tion for a two-year study. Conduct-
ed with the cooperation of all non-
commercial audiovisual libraries in
an eight-county area comprising
the Southern section of the A-V
Education Association of Californ-
ia, the project then catalogued all
audiovisual media in these libraries
on computer tapes. •
* * *
F&B Ceco Expands Manufacture,
Storage Facilities in New York
" .All the manufacturing and stor-
age facilities of F&B Ceco, Inc.,
have been moved into vastly larger
quarters in the 14-story F&B Ceco
Industries Building at the nation-
wide film production equipment
firms main office, located at 315
West 43rd Street. New York.
In making the announcement,
Arthur Florman, President of
F&B Ceco said that "by adding
U),000 square feet of machine
shop space, we are able to step
up production to meet the increas-
ing demands for our own manu-
factured line of equipment. Be-
sides the obvious convenience of
these shops now being under one
roof, we are also expanding our
camera research and development
and service departments, a move
necessitated by the success of our
Doiflex 16, Cinevoicc Conversion
and BNC Reflex cameras," •
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213
• 1966 World Series" Color Film
Available from Coca-Cola Bottlers
v-i Previously mentioned in these
pages as one of the year's most
popular sports film offerings. The
1466 World Series is re-lived in a
40-minute official color film pres-
entation, available nationally
through Bottlers of Coca-Cola.
Produced for the American and
National Leagues of Professional
Baseball Clubs by Jack Lieb Pro-
ductions, the film has special his-
torical interest with its sequences
on Sandy Koufax" final pitching
effort.
This battle between the Balti-
more Orioles and the Los Angeles
Dodgers is the eighth under con-
tinuing sponsorship by the Coca-
Cola Company. Lieb used seven
camera crews, shooting from every
conceivable angle to accumulate
thousands of feet of film from the
four games to assure that every key
play was caught.
There are such exciting "re-
plays" as the back-to-back home
runs of Frank Robinson; unbe-
lievable outfield catches by Russ
Snyder, Paul Blair, Curt Blefary
and, on occasion, by Willie Davis.
Sparkling infield play by Luis
Aparicio, Brooks Robinson, Maury
Willis and Wes Parker match the
precision pitching contributed by
Jim Palmer, Wally Bunker, Don
Drysdale and, of course, the in-
comparable Koufax.
Showings this spring are sched-
uled to coincide with a new Coca-
Cola promotion: "Match the
Stars."' •
* * *
"The Better Way" Explains
Long Distance Phone Service
t The Better Way. a 12-minute
color motion picture about long
distance telephone service, has
been released for public showings
on a free loan basis by the South-
western Bell Telephone Company.
The 16mm film traces develop-
ment of long distance telephone
service, including Direct Distance
Dialing (DDD) and E.xpanded Di-
rect Distance Dialing (EDDD), a
new service which is being grad-
ually introduced throughout the
country. Southwestern Bell serves
telephone customers in Texas, Ok-
lahoma, Arkansas, Kansas, Mis-
souri and a small portion of Illi-
nois within the St. Louis market
area. Keitz and Herndon, Inc. of
Dallas was the producer. •
* * *
The Index of Sponsored Films
i< Our annual index to films re-
viewed in 1966 issues will be
published in next month's issue. •
10 Million See Humble's Films Each Month
'T'kn Million Americans each
-'• month, either in group meet-
ings or on television, sec movies
owned — not by a Hollywood film
studio but by an oil company!
With nearly 5,000 copies of 36
motion pictures io circulalion.
Humble Oil 4 Refining Company
has one of the largest film libraries
in the nation. Throngh its film pro-
gram, Humble loans general-in-
terest motion pictures free of
charge to organizations and tele-
vision stations throughout the
United States.
"Travel U^^." Basic Theme
Most of the company's motion
pictures are travel films featuring
cities and states. Others are on
cultural and adventure subjects,
conservation, driver education, and
the petroleum industry.
The Humble film program, co-
ordinated by the company's head-
quarters Public Relations Depart-
ment in Houston, was begun in
1961 after five domestic oil com-
panies affiliated with Standard Oil
Company ( New Jersey ) had
merged into Humble Oil & Refin-
ing Company,
The new company needed to ac-
quaint people throughout the na-
tion with its name and trademarks,
so a film program was developed
to help accomplish these goals.
From the beginning, the pro-
gram proved effective and Hum-
ble now invests a half million dol-
lars annually to conduct it. The
job of filling thousands of requests
for film that pour in each year is
handled for the company by Mod-
ern Talking Picture Service, which
maintains Humble Film Libraries.
An affiliate — Modern TV —
WHO'S THE GENIUS?
Why do we make so many
successful motion pictures?
Mrs THE TEAM. . .
THE C03tPA.\Y
Our many years of experience
and our continuously updated
staff is the answer.
THY US
We're no farther away
than the phone on your desk!
Call Film Graphics,
212-867-3330
369 LEXINGTON AVENUE • NEW YORK, N. V. 1001 7
distributes films to television sta-
tions which request them.
Humble adds an average of
three new films to the program
each year. Many of the new pic-
tures are made to update older
films which have been among the
most popular in the company's
film catalogue.
Maiiv Have \\ on Award Honors
The Humble films, 16mm and
in color, have won numerous lo-
cal, state and national awards. One
recent award winner was Wild
Rivers, a conservation film pro-
duced in cooperation with the Bu-
reau of Outdoor Recreation of the
United States Interior Depart-
ment.
Humble assesses its films as a
valuable aid in building good will.
Produced as a public service, the
company's pictures are non-com-
mercial in content and merely
identify Humble as the sponsor.
A free brochure listing the lo-
cations of Humble Film Libraries,
and describing the films available
to adult organizations, can be ob-
tained by writing to Humble's Pub-
lic Relations Department at Post
Office Box 2180, Houston, Texas
77001. •
* * *
23-Minute Government Film
Shows 8mm's Role in Education
•m- a new documentary film for
educators, describing the use of
8mm film as a teaching tool in
schools and colleges in the United
States, has been made available by
the U. S. Office of Education.
Entitled, Smin Film: Its Emerg-
ing Role In Education, the film
shows examples selected to pro-
vide a wide range of illustration
and innovation in the use of this
medium.
The film was produced by the
Project in Educational Communi-
cation of the Horace Mann-Lin-
coln Institute of School Experi-
mentation, Teachers College, Co-
lumbia University, under contract
with the U. S. Office of Education.
Educators will be able to study
sequences showing how 8mm film
is used: to instruct an entire class:
to instruct small groups, while the
teacher works with the rest of the
class; for self-instruction of indi-
vidual students; to instruct handi-
capped students; for ego develop-
ment of children; and for indi-
vidual studv and review of lectures
and demonstrations at a later date.
Prints of the 16mm color mo-
tion picture, which is about 25
minutes in length, may be pur-
chased from Du Art Film Labora-
tories, Inc., 245 West 55th Street,
New York. New York, 10019,
214
BUSINESS SCREEN ■ 1967
l.iiRm prrsidi nt. Ciinter Doctsch
Gunier Doetsch loins LaRue, Inc.
us President of Chicago Studios
One of the industry's most dis-
iniuuishcd veterans in medical and
^cientific film production, has an-
nounced the formation of a new
company. Mervin \V. LaRue, Inc.
\\hich this veteran now heads as
hoard chairman.
Joining Mr. LaRue as president
of the expanded. Chicago-based
film firm, is Guntcr H. Doetsch.
He brings a long career of active
experience in this field. After grad-
uation from Frankfurt (Germany)
University Law School in 1952.
Doetsch joined the motion picture
and photo illustration studio of
Wolff and Tritschlcr. He first be-
gan working with photography and
films at the age of 16. later writing
articles on these subjects for Ger-
man publications and working in
the summer of 1944 as an assistant
director at Universum Film A. G.
(Ufa).
A frequent prize winner for his
photo illustration work. Doetsch
came to the U.S. in 19.56. estab-
lishing "Foto-Doetsch Films" in
1957. Some of his noteworthy films
since that time include / Si>eiik for
Taya. a film about retarded chil-
dren with Zachary Scott and Ruth
Ford; and a medical film. E.\chan\ie
Tranjusion in the Management oj
Mer\in \\'. LaRue, Sr. now hoard
chairman oj nitilical film xliulio.
Hemolytic Disease in the .Wiv-
iirn. made in cooperation with
hvanslon Hospital and the North-
western University Medical School.
This latter film was an Ameri-
can entry at the film competition
during the ISth General Assembly
of the World Medical Conference
in Helsinki. Finland. More recently
he guided production of the film.
I he ChalU'iii;e of Change, with
Richard Widmark as narrator.
Doetsch married the former Vir-
ginia Lamb, an advertising copy-
writer, in 1953. They have one son.
Hugo, born in 1959. In progress,
he reports, are two books on film
as a propaganda tool and another,
based on a series of lectures is
titled, "Writing, Directing and Edit-
ing." For the past three years Gun-
ter Doetsch has conducted an au-
diovisual workshop at Lake For-
rest College. •
» * *
Walter O'Connor Film Division
Opens Office in New York City
A new office in New York City
will serve clients of the Motion Pic-
ture Division of the Walter G.
O'Connor Company. Harrisburg.
Pa. Located at 320 E. 52nd St..
the facility will ser\'e as a sales and
production coordinating center for
the Pennsylvania company, which
also includes a 4-A advertising
agency division. •
* * *
Larry Molloi Completes Work
on the TVA Picture "Discovery"
Writer-direetor-ed i tor Larry
Mollot. of New York City, has
just completed work on a new film
for the Tennessee Valley Authori-
ty, titled Discovery. The picture
gives a child's-eyc view of wonders
to be found at the Land Between
the Lakes, a new national recrea-
tion area in Tennessee. It was
created for both television use and
for showings to school audiences.
* • *
Aronson loins Vision Associates
as Producer, Production Manager
N'ision .-Xssiiciates. Inc.. New
York, has announced the addi-
tion to its staff of Sidney R. Aron-
son. in the capacity of producer
and production manager.
Mr. Aronson. a native of New
Nork. served in the Army from
1959 to 1961 as a television di-
rector and motion picture advisor
to the Korean Office of Public
Information.
Prior to joining Vision, he was
vice-president and production
manager of Guggenheim Prixluc-
tions of St. Louis and Washing-
ton. DC. '•
SOME OF MY CREDIT CARDS . . .
When you want your film to scintillate,
call for a Poster Script.
It's the last word in good writing.
Realistic rates . . .
punctual delivery.
HENRY R, POSTER
Complete creative writing services and storyboards
South Farm Road 663 Fifth Avenue
Port Washington, N, Y, 11050 New York. N. Y. 10022
(516) PC 7-1310 (212) PL 2-7510
"Production iiuniher 43-1769 — Take 26 . . ."
NFXr RECORDING SESSION, BOOK
JUST HALF-AN-HOIR , . . CALL . . .
CHARLES MOUNTAIN
HA 1-5777 • A/C 212
NARRATOR • COMMERCIAL SPOKESMAN
0\1:R l-'.T FIL.M.S N.VRR.Vll.D IN l%ti
ANNOUNCER FOR 1 DREAM OF JEANNIE"
\i()\n\vs o\ \BC-T\
I7lh PROni « I ION Kh\IK\\
215
a-v equipment trade tair
DtiKiine's new "Super-Micromatic"
/or iisi' in simi-durki'iied rooms.
DuKane's Super Micromatic Has
Brilliant Light and Coated Optics
" Meeting a trend to film show-
ings in semi-darkened instead of
"blacked-out" rooms, the DuKane
Corporation has introduced a new
automatic sound filmstrip projec-
tor, the Super Micromatic. with
high-efficiency coated optics and
600 watts of concentrated white
light.
This Model 14A650 employs a
halogen quartz lamp with a life
expectancy of 75 hours. Efficiency
is increased by a self-cleaning fea-
ture in which tungsten evaporation
is redeposited on the filament, help-
ing to maintain color balance and
light output. Standard 35mm film-
strips are projected; discs up to
16" at 33 1/3 or 45 rpm may be
used in either standard or micro-
groove types.
Automatic picture change
( l/20th of a second) is triggered
by inaudible recorded signals and
strips are rewound while being
shown. 2x2 slides may be pro-
jected by use of an adapter. There's
a "'program hold" feature and the
whole package weighs in at 24
pounds; list price is $295.00.
Write the Audio-Visual Divi-
sion. DuKane Corporation at St.
Charles. III. for useful technical
literature. •
v: Write our New Products Desk
to request data on all equipment.
NEW PRODUCTS & ACCESSORIES
Maler-Hancock 16 Viewer/Editor
Designed for Professional Use
A new portable 16mm viewer/
editor, companion to the Maier-
Hancock Portable Hot Splicer, is
now available from that company.
The Model 1600 viewer/editor was
designed for continuous "profes-
sional duty" and incorporates four
rollers, one sprocket wheel, film
notcher and film pressure plate
with a special mirror finish to pre-
vent film damage.
Optical system is protected by
dust filter, easily removed from
cleaning. The viewer/editor has a
removable hood for use in brightly-
FOR PRODUCTION AND PROJECTION
Maier-Hancock 16 \'iewer/ Editor
lit rooms: 4/4" by 3 1/3" viewing
screen provides a sharp image.
Equipped with a 6-volt lamp and
transformer-operated on 110-120
volts AC. the unit sells for S 159.50.
Write Maier-Hancock Sales, Inc.,
14106 Venture Blvd., Sherman
Oaks. Calif, for further technical
data and nearest supplier. •
* * *
Duncan Designs New Hand Grip,
Trigger Release for Eclair NPR
There's a new hand grip and
trigger release for the Eclair NPR
camera, introduced by Victor Dun-
can. Inc. The moulded aluminum
grip incorporates a finger-tip re-
New hand grip for the Eclair XPR
camera dcsitincd by Victor Duncan.
lease which operates the camera
through a pig tail, included with
the grip. Accessory handle attaches
quickly to camera with two screws.
With the magazine at shoulder
rest, the Duncan grip assures cam-
era balance and safety, completely
freeing the left hand for zoom con-
trol or other purposes. Available
for immediate delivery at $98 post-
paid from Victor Duncan, Inc., 250
Piquette St., Detroit. Michigan
48202. " •
* * *
Big Dual-Head Slide Projector
by Genarco for Important Shows
•?? There's a new dual-head rear-
slide projector designed for color
video use. with a single magazine
that's simpler and more versatile
than conventional twin systems.
Also useful for trainers and busi-
ness presentation, the new dual-
head machine is available from
Genarco, Inc.
Single-magazine feature of the
new projector offers an error-free
advantage when projection auto-
matically shifts from one optical
train to the other. Slide changing is
simplified by inserting, deleting or
CHICAGO FILM LABORATORY, INC.
Quality, Service and Dependability Since 1936
to the Professional Producer
COMPLETE LABORATORY XSD
RCA SOUND FACILITIES: 16-35INni
BLACK A\D WHITE AND COLOR
PROCESSING AND DUPLICATESG —
CONTACT AND REDUCTION
:M0ST MODERN EQUIPMENT FOR
16>IM/3.5M>I EASTMAN NEG-POS
COLOR PROCESSING
EDITING. TITLING. MUSIC
AND EVTERLOCK PROJECTION . . .
re-arranging in a single magazine.
Genarco's unit holds up to 70 3 ' 4 "
X 4'/4 " slides with either glass or
Polaroid mounts — the two types
may be intermingled. Black-out be-
tween slide changes is also elimi-
nated.
Each optical train has a reflec-
tor. 3.000-watt lamp, condensors,
heat filter and color-corrected lens
to put 6,000 lumens on the screen.
Lamphouses are sound proofed
with a long-life cooling system.
Write Genarco, Inc., Jamaica, N.Y.
for descriptive literature and avail-
abilities. •
--:; ---^ *
Busch "77" Projection System Is
Ideal for Multi-media Showings
A new Busch Mobile Audio-
visual Projection System. Model
77. has been announced by the
Busch Film and Equipment Co.
SE^D FOR OLR COMPLETE PRICE LIST
PHONT;: 9356783 (A/C 312) . 1322 \^ . BELMONT .WTNUE . CHICAGO, ILL. 60657
Busch "77" Multi-Screen Cabinet
The integrated system provides for
a combination of 35mm slide, film-
strip and 16mm sound projectors
as well as a complete public ad-
dress system and cartridge type
tape recorder within a self-con-
tained mobile cabinet.
Push-button automatic controls
operate all equipment from a con-
venient side panel. The multi-me-
dia approach favored in today's
training classrooms and other pres-
entations is made very flexible and
convenient in this new design. The
entire unit is said to cost about one-
third of comparable custom-built
audiovisual systems, because of
factory assembly.
Write for descriptive literature
to Edwin Busch. president. Busch
Film and Equipment Co.. 214 So.
Hamilton St., Saginaw, Michigan.
* * *
What's New in A-V Equipment?
a Extensive reports on the latest
in audiovisual equipment for pro-
jection and production next month!
216
BUSINESS SCREEN • 1967
equipment trade fair
i- The Arriflex C;or|)oialion of America, sole U.S. agents for the
Siemens motion picture projectors, has announced immediate
a\ailahilif\- of a new zoom projection lens for the Siemens 2000
16/16 projector. Tiie X'ario-S Tr.urndii lens has a continually var-
iable focal length of 30nim-50inm and an aperture of f/1.5.
ti Also in the news from .\rriflex is word that a completely re-
designed version of tlie Tavlor-Hohson-Cooke 12.5mm Kinetal
lens, in original facton' mount, is available for .\rri 16S and 16M
motion picture cameras. Lens is considerably smaller in si/.e.
■ji- ColorTran Industries, Inc. has been appointed exclusive U.S.
and Canadian distributor of the new "Samcine" Depth of Field
Calculator and Film Conversion Chart manufactured bv Samuel-
son Film Ser\ ice, Ltd.. London, England. The calculator has easy-
to-read straight-line scales \\ hich cover the full range of fixed fo-
cal length lenses now in daily use. The conversion chart provides
all standard film conversions and nianv other types of data.
■r' The General Electric Company has introduced a new one-inch,
helical scan professional video tape recorder specificallv de-
signed for educational and business training use. The new Model
2-30 carries a suggested list price of S3495.
I'v Initial deliven' of the Quad-S Optical Printers for the Super-
8 format was aimounced in late January bv Andre Debrie of New
York, American distributors for the Paris companv making it.
Printing bv reduction from a 16mm original, the Quad Super-S
puts four simultaneous images on a single strand of .3.5nnn film,
3.5inm wide perforated for four strands of Super-S. These new
Tipro Optical Printers are also designed to make a four rank
"dupe" negative for latt'r use on continuous printers.
•ir \ new lOniin stop-motion projector, the .\thena-T\', is offered
by L-W Photo, Inc. of \an Nuvs. Califoniia. It makes possible
for the first time projection over a wide-range of frame rates,
including single-frame, in closed-circuit and broadcast T\' ap-
plications. Instant start and stop for sound, as well as picture,
eliminates three-second roll-in for audio stabilization.
i< The Filmline Corp., Milford, Conn, has announced manufac-
ture of a new 16mm Ektachrome continuous film processor.
Designated the F.E. .30. this all new processor i.s a scaled-down
reverser of the professional calibre e<|uipment built bv Filmline
for the major film laboratories. It turns out color emulsions at
.50 FPM and is made of stainless steel. Equipped with Filmline's
triction drive, built-in overdrive, it has complete set of controls.
The Cue-Slide Projector Programmer provides flexible auto-
matic slide projector control openition from tape recordings as
it synchronizes commentai-v and slide sequences. For literature
write to .Meridian Enterprises, 16-4.5 So. La Caenega Blvd., Los
.\ngeles, Calif. 90035. It's a very useful new a-v tool. •
Cue-Slide Programmer (on tuhh- fnrcfiroiiiul) shown
in clatsnidiii rm nilli Kitiliik Carousil \liilc pwjcclor.
N0W-16MM
THEATRE-
QUALITY
PiaURES^
NEW "MIGHTY MITE"
XENON ARC LAMP
pfoiectJ Ihe mai.mum jmouni o( iteady high intern. tf, pure
daylieht white heht (6000 KeUin) 16MM Mm un •f.th.
sUnd- Screen iltumin*tionii«pproilma(el)reiehltimtlHi4t
obtained from incandetcenl loureei and twice that obtained
from ttie new, lower powered, enclosed ate tourcts.
Eajjr mounting on all 16mm proiectort pretently ittinf
% -^ carbon arci and »ome equipped witti mcandetcenl.
FAITHFUL REPRODUCTION OF COLOR
Ideal lor sparkling bright
BIG SCREEN PROJECTION EVEN IN ROOMS WHICH CANNOT BE DARKENED
Operating costs are about Ihe same as lor carbon arcs which project an equal amouni ol light. The
bulb has a life eipeclanc/ ol over 2,000 hours. No moving parts to wear out No dirt or carton sool
to adversely alfect relleclor efliciency. The "Mighty Mite" System, In any of three avaiUble watt-
ages, 450, 900 or 1600, includes the lamphouse, silicon translormer-rectilier power supply and bulb.
Write tor brochure
THE STRONG ELECTRIC CORP.
538 cily Park Avenue . Toledo. Ohio 4360I
C!Ej> A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION
The New Products Desk, a Business Screen reader service bureau, provides
prompt exchange of informotion on production and pro|ection equipment as
reviewed in these pages. For technical literature and nearest sources of
any product covered in Business Screen, drop line to New Products Desk.
F&B/CECO
EDITING ^,
TABLES R
Only F & B has combined greater durability and eye-
appealing lines in the design of an editing table.
F & B engineers skillfully blended steel, Micarta and
your favorite shade of green into a form that is both
more attractive and more durable.
Heavy-gauge steel construction.
Attractive green hammertone finish.
Durable top of light gray Westinghouse Micarta.
Spacious 60X28 inch work area.
Convenient height -33'/j inches.
9X12 inch light bo> with diffusion glass.
Electrical outlet boi and light switch.
Back rack with Vshaped shelves.
Handy utility drawer.
$149
so
Table Only (without light box,
drawer and rack) $92.00
Extra Liners (4.50 each
As illustrated, but
without casters $38.00
Barrel only (without casters,
rack & liner)
$18.00
F & B FILM EDITING BARRELS
Heavy fibre construction . Hard glaze finish • Top
dimensions: 15' X 28" • Bottom dimensions: 12" X
24' • Depth: 30" . Height (with rack & casters): 66"
• Staggered rack pins make film handling easy •
Rolleasy hard rubber casters • Cotton drill liner.
Mo Ic /l*1?l*ll H 3'5W»*l«3rd street
F&Ij/UIjUUc. N^vrork. NY 10036
Cable Address: CINEQUIP Telei: 1 25497 <2*2) JU 61420
Branches m Hialeah. Fla Washington. DC. Atlantj New Orleafls/Clevelano
I7lti I'RODLCTION REVIEW
JI7
NATIONAL DIRECTORY OF AUDIO-VISUAL DEALERS ^he Navy m Vietnam:
EASTERN STATES
• MARYLAND •
Stark-Films (Since 1920). Howard
and Centre Sts., Baltimore 1. LE.
9-3391.
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 02) 16.
• NEW YORK .
Buchan Pictures, 122 W. Chippewa
St., Buffalo 2, N. Y.
The Jam Handy Organization, 1775
Broadway. New York 10019.
Phone 212/JUdson 2-4060.
Training Films, Inc., 150 West 54th
St., New York 19. CO 5-3520.
VisDal Sciences, 599BS Suffem.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oscar H. Hirt, Inc. 41 N. 11th St.
Philadelphia. 19107. Phone: 215/
923-0650.
J. P. Lilley & Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA .
Colonial Films, 71 Walton St., N.
W., JA 5-5378, Atlanta.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midtvest Visual Equipment Co., Inc.
3518 W. De\on. Chicago 60645.
Phone: 312/IR. 8-9820, or 571
West Randolph, Chicago 60606,
Phone: 312/263-5076.
. MICHIGAN •
The Jam Handy Organization, 282 1
E. Grand Blvd.. Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave.. St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2 1 1 0
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
A-ve., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
. CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 55 1 5
Sunset Blvd.. Hollywood 9002S.
Phone: 2 13/ Hollywood 6-7681.
Raike Company, Inc. A-V Center.
641 NortI) Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 1 1 6 Na-
toma St., San Francisco 94105.
Phone: 415/GArfield 1-0410.
• COLORADO .
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
. OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Deseret Book Company, 44 East
South Temple St.. Salt Lake. 10
(CONIINUEiD FROM PACl^ 119)
rier Kitty Hawk, the Helicopter
Carrier Princfton, the Destroyer
F.scort Lowi;. the Amphibious Ship
BiLLL Guovi;. and others.
Sun Dial camera crews traveled
by plane and he!ict)pter from Sai-
gon to Cat Loh and Vung Tau on
the Coast, to Can Tho and Tieni
Tom in the Delta, westward to Cai
Son and Vinh Long and north-
ward as far as Danang. They rode
on a mission with a River Assault
Group, lived at a small Vietnamese
Junk Force base and rode the
Navy's Swift boats and air-jet pro-
pelled PBRs.
The final sequence for the film
was photographed not in Vietnam
but in New York Harbor. Several
weeks after the completion of loca-
tion shooting. Chet Huntley was
selected as the film's narrator. In
order to associate him as closely
as possible with the film's subject
matter and location. Sun Dial's
crew photographed Huntley's on-
camera narration aboard a U. S.
Navy helicopter assault carrier on
its Navy Day visit to a New York
pier — Huntley wearing his cor-
respondent's jacket from an earlier
trip to Vietnam, and the camera
showing only the flight deck, a
helicopter with its crew, and the
superstructure of the assault car-
rier in the background.
The American Navy in Vietnam.
except for Chet Huntley's on-cam-
era portions, was shot entirely in
Vietnam and on the waters of the
South China Sea. It is a 28-minute,
color documentary and will be dis-
tributed by the Navy — first to
television stations throughout the
Navy F-S Crusader i.s po.'tilioned on-
catapuh ready fcr un uttcick luuitcli.
country, and then, through the
Navy's extensive distribution chan-
nels, to the widest possible general
audiences. •
HOLD THAT SCRIPTWRITER
(CONTINUED FROM PAGE 103)
pre-production conference. He
should consult with the editor. He
should review the rough cut.
Don't be embarrassed that
you've already paid him for hiv
services. His fee should have in-
cluded the extra time for consulta-
tion and rewriting at rough-cut. It
it didn't, then an equitable arrange-
ment can be worked out. If the
producer is in another city, pay
the writer's expenses. It will be a
small investment with a potential
for a large return.
In the final analysis a scriptwrit-
er doesn't write scripts — he
writes films. This means he must
be made a greater part of the film
production effort. Don't let him
get away! •
Powerful six-inch guns of the guided nmsilc light cruiser, USS TOPEKA.
fire salvos at Viet Cong stronghold. (Scene in "American Wavy in Vietnam'
218
BUSINESS SCREEN • 196:
A complete quality line of reels
for every purpose
• 16mm metal ceels and cans, 400' to 2300'
• 8mm metal reels and cans, 200' to 400'
• 35mm metal reels and cans, IOC to 2000'
• 16mm plastic reels, 50' to 2200'
• 8mm plastic reels, 50' to 400'
• 35mm plastic reels and cans, 100'
• Fibre carrying cases, all sizes
• Aerial Spools
MICROFjLM-Aluminum spools for unex-
posed film: plastic reels and storage boxes
for exposed film.
We specialize in fast service. Write for
catalog and prices.
TAYLOREEL CORP., 155 Murray St.
Dept. 3. Rochester, N. Y. 14606
V J
THE UNIVERSITY FILM IMUiDUCJiRS: j
(CONTINUED FROM THE PRECEDING PAGE 44) I
16» FILM PROTECTION
with genuine RBQIBILT shipping cases
For 16mm Film— 400' to 2000' REELS
FIBERBIIT DIVISION or ikciheimemihist, inc
eOl W 26111 SI . Ne« yort. NT 10001 • D<pt Tr
lished at intervals for member guidance. The
UFI'A Dii-eM is a newsletter for members
and is published bimonthly. The Association
is represented annually at Film Festivals, on
the Educational Media Council and at the In-
ternational Congress of Schools of Cinema and
Television in Europe.
Annual Conference: 2 1st Aimnal Confer-
ence to be held August 20-26, 1967. Host:
University of South Dakota, Vermillion, S.D.
Sanford Gray and Marshall Lovricn, Confer-
ence Chairmen. •
UNIVERSITY FILM FOUNDATION, INC.
Office (of the President): O. S. (Steve)
Knudsen. Film Production Unit, Alice Norton
House, Unva State University, Ames, Iowa
.'^OOIO.
Officers: O. S. Knudsen (Iowa State Univ.).
President: John Flory (Eastman Kodak Co.),
Vice-President: Herbert E. Farmer (Univ. of
So. Calif.), Secretary: C. N. (Ned) Hockman
( MoPic Dept., Univ. of Oklahoma), Treasurer.
Other Trustees: Ravmond E. Fielding
(Univ. of Iowa); Ncal G. Keehn V.P. Gen-
eral Film Laboratories); J. E. Oglesby (Vir-
ginia State Board of Education); Frank Paine
(So. Illinois Univ.); Oscar E. Patterson (Univ.
of So. Calif.); Lawrence Silverman (Wayne
State Univ.); Luella V. Snyder (Rt. 1, Winns-
boro. La.); Robert W. Wagner (Ohio State
Univ.); Don G. Williams (Univ. of Missouri
at Kansas City ) .
Advisory Council: Mr. and Mrs. Charles
Dana Bennett (Farm Film Foundation); Mr.
and Mrs. Reid Ray ( Reid H. Ray Film In-
dustries); Mrs. Rose Blyth Kemp (Calif. In-
stitute of Technology); Edward Fischer (Notre
Dame); Richard Goggin (New York Univ.);
J. Blair Walson, Jr. (Dartmouth College
Films); ByrI Sims (Univ. of Illinois); John
Kuiper (Library of Congress); Jesse Scnn
(Purdue Univ.); Donald G. Cain (Univ. of
Minnesota ) ; Marshall N. Lovricn (Univ. of
Iowa); Loren D. Cocking (So. Illinois Univ.);
William Drake (Ohio State Univ.).
Purpose: This Foundation is a tax-exempt,
non-profit corporation established to raise en-
dowment; handle research contracts; and facil-
itate fellowship and scholarship programs. •
Data on a secular educational film award
program received after our closing date;
ANNUAL C/A/V/E AWARDS
Sponsored by the Catholic
Audio-Visual Educators
Awards; K) producers of outstanding Cath-
olic-education-oriented motion pictures and
filmstrips are honored by this group each year
at awards dinner held during annual meet-
ing of the Catholic Audio- Visual F^ucators
Entries: write for I9f>7 entry forms to office
.It Box 618, Church Street Station, 53 Park
Place in New York Cily, New York r(KX)7. Or
address inquiries to the secretary. Sister Marie
Joachim, OP. at 2105 West 72nd Street Chi-
cago, Illinois. •
^a^^iO
'^my
0U7O ^^
1 he objectives of Comprehensive Sen'ice
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, wiih complete under-
standing uf the needs of all who require
motion picture equipment, accessories ond
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming to us. again
and again, over the many years. Our ever
expanding business is proof of their con-
ndence in the quality of our products, our
dependability and expert knowledge.
COMPREHENSIVE SERVICE
NEW YORK * HOLLYWOOD
1 0023 90038
center
Admaster Prints has developed
THE place for the CREATION and
production of persuasive
communications tools tailored
exactly to your specifications.
• Full creative art department
• Complete charting department
• Every type and size of slide
• Projection equipment
Sales-Rentai-Lease
' -I Same day service available
Admaster Prints Inc.
425 Park Ave, So., New York. N.Y.
Telephone 679-1134
17lh PROm ( HON RIVIIW
219
AN INDEX TO ADVERTISERS IN THIS T7TH ANNUAL PRODUCTION REVIEW
A-V Corporation 207
Acme Film & Videotape Laboratories. Inc. 36
Admaster Prints. Inc 219
Aegis Productions. Inc 9.S
Altschiii. Gilbert. Productions, Inc 128
Anderson. Howard A., Co 213
Animated Productions. Inc 100
Animatic Productions. Ltd 110
Arriflex Corporation of America 28. 29, 80, 8 1
Association Films. Inc .sy
Audio Productions. Inc 7
-B —
Barnett Film Industries 202
Bay State Film Productions. Inc 99
Bebcll & Bebell Color Labs. Inc 50
Becker. Marvin. Films 104
Behrends Incorporated 40
Bell & Howell Company 39
Better Selling Bureau 35
Bostwick's. Spencer. Planfilm, Inc 96
Busch Film and Equipment Co 16
Byron Motion Pictures 20,2 1
-C-
Calvin Cinequip. Inc 49
Camera Mart. Inc.. The 69
Camera Service Center. Inc 34
Cameron Film Productions 213
Canyon Films of Arizona 60
Capital Film Laboratories, Inc 25
Capital Film Services, Inc 52
Centron Corporation, Inc 109
Chappell Music Library 66
Chicago Film Laboratory, Inc 216
Cine/Grafic Publications 96
Cinemakers, Inc 198
Colburn, Geo. W., Laboratory, Inc 42
'Coleman Productions, Inc 205
Color Film Corporation 100
ColorTran Industries, Inc 32
Comprehensive Service Corporation 219
Consolidated Film Industries 44
Corelli-Jacobs Film Music, Inc 112
Crawley Films, Ltd 102
Criterion Film Labs, Inc 108
— D —
Daggett. Avalon. Productions 198
Da-Lite Screen Co.. Inc 211
Decision Systems. Inc 89
De Luxe Laboratories. Inc 9
Douglas Film Industries 207
Du An Films Labs/Du Art Color Corp. . 1 1
DuKane Corporation 209
Duncan. Victor. Inc Ill
Dunn, Cal, Studios, Inc 12
Du Pont, E.I.. de Nemours & Co 33
Dynamic Films. Inc 41
— E —
Eastman Kodak Company ...27. 127. 197
Eclair Corporation of America 43
Educational Film Productions 198
EMC Corporation 112
— F —
F & B/Ccco. Inc 19, 92, 217
Farrell, Matt, Productions, Inc 210
Fiberbilt Div. of Ikelheimer-Ernst. Inc. . .219
Filme.N Incorporated 22
Film Graphics. Inc 214
Finley. Stuart. Incorporated 83
Foreign Language Cinema Service 76
Eraser Productions 48
Frost. Jack A 101
-G-
Ganz. William J. Co.. Inc. (IVC) 64
Genarco. Inc 206
General Electric 97
General Film Laboratories 9
Gotham Film Productions, Inc 26
Graflex, Inc 77
-H —
Handy, Jam, Organization, Inc.,
The Back Cover
Hanna-Barbera Productions 79
Hart, Warren 201
Haycox Photoramic, Inc 198
Hennessy. John J.. Motion Pictures 82
Holland-Wegman Productions 31
Hollywood Film Enterprises, Inc 85
Holmes, Frank, Laboratories, Inc 114
Hudson Photographic Industries, Inc 58
-I-J-
Industrial Exhibitions, Inc 78
Institute of Visual Communications, Inc. . 64
Jamieson Film Company 204
Jayark Instruments Corporation 63
— K —
Kalart/Victor 6
Kellock Productions, Inc 18
Knight Studio 106
Knight Title Service 108
— L —
Lab— TV 46
Lance Studios 84
LaRue, Mervin W., Films 86
Levine, Irv, Associates 50
Lieb, Jack, Productions 56
— M —
Maier-Hancock Sales, Inc 211
Manhattan Effects, Inc 200
Mastered Industries. Inc 73
McMullen. Douglas C 110
Mecca Film Laboratories Corp 3
Mercer. Ray & Company 90
Metro/Kalvar, Inc 62
Midwest Studios, Inc 18
Modern Talking Picture Service,
Inc Second Cover
For the Finest in Products and Services
Look to Advertisers in Business Screen!
Morgan. Byron. & Associates, Inc ^
Motion Picture Service Co 1'
Mountain. Charles 21
Movielab. Inc Third Co\l
M P O Productions. Inc '.
Murphy. Owen. Productions, Inc 1'.
Musifex, Inc 20'
Mutschniann Films 2
_ N _ O _
Niles, Fred A., Communications Centers,
Inc
O'Brien. Eddie. The Writer \V-\
Oscard, Fifi. Agency 61
Oxberry Corporation 9
-P-
Palmer, W. A. Films, Inc 8!
Parthenon Pictures 8, 8-1
Pelican Films, Inc 9(
Pilot Productions, Inc 21!
Pinnn Productions lOi
Plastican Corporation lU-
Plastic Reel Corporation of America .... 55
Polacoat. Incorporated 20^
Poster. Henry. R 21.-
Pugh. Carl Vf
-Q-R-
00 Motion Picture Titles I f-
Ragsdale. Carl. Associates, Inc fi"
Rapid Film Technique, Inc 201
Rarig's Inc 20f-
Ray, Reid H.. Film Industries. Inc 10i:
RCA Sound 70, 7 it
Recorded Publications Laboratories .... 48
Reela Films. Inc 203
Rhodes. Leon S 86,
Rocket Pictures, Inc 3."^
Ross, Charles, Inc \y
Rothacker. Inc 61
— S —
Schuessler. Wm Ill
Starbecker. Gene 102. 203
Sterling Movies. Inc 57
Strauss. Henry & Co.. Inc 47
Strong Electric Corp., The 217
Sturgis-Grant Productions, Inc 128
Sun Dial Films, Inc 67
— T —
Tayloreel Corporation 219
Technicolor Corporation 1. 15
Telecine Film Studios, Inc 88
Telic. Inc 105
Townell. Esko 207
TV Graphics. Inc 214
— r —
L'nited ."Xir Lines 38
United World Films. Inc 51
Ushijima. Henry. Films. Inc 209
— \ — \\—Z —
Vacuumate Corporation 74
N'alentino. Thomas J.. Inc 88
Vanderford. H. Leroy 12
Vision .Associates. Inc 75
Visualscope. Incorporated 30
Wolper Productions. Inc 17
Zweibel. Sevmour. Productions. Inc 26
f?osH5 ^Te r^d
I f
when it's processed by
v^ —
WA
y«*o\^
MOVIELAB. INC.
Movielab Building
619 West 54lh Street
New York. NY. 10019
JUdson 6 0360
Cable MOVIELAB Telex: 12 6785
. . . All the facilities necessary to deliver
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and with dramatic impact.
. . . Set up to do the job right and do it right
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IN
ii/IAGAZINE . TOOLS AND TECHNIQUES FOR AUDIO & VISUAL COMMUNICATION
Funny people, vacationers.
They travel hundreds of miles
to resortsThen fish all day Go
boating. Play tennis. Water ski.
Golf. Or sightsee.
Then at night, what do they
like to do?
Watch fihns about traveLOr
fishing. Boating. Tennis. Water
skiing. Golf. Sightseeing.
If it's your company's film they watch— or if
you'd like it to be -maybe you should know
more about these people.
We can tell you.
We just completed a detailed research study
of the resort audiences who view these films.
And it proves that if you have a film -or plan
to make one -on sports, recreation, travel, or
other interesting subjects, you won't find a
more receptive audience anywhere.
Knowing these people is our business. Every
year Modern's unique Resort Cinema opera-
tion distributes sponsored films to more than
1 200 resorts from coast to coast. Hotels, mo-
tels and camps that play host to over 6 million
film-viewing vacationers every summer.
Knowing them could be your business, too.
That's why we'd like to send you a free copy of
our informative new resort cinema audience
survey. We'll also show you how these active,
high-income family groups can be watching
your sponsored film this coming summer.
MODERN TALKING PICTURE SERVICE, INC.
1212 Avenue of the Americas, New York, N.Y. 10036
How instant are Technicolor
instant movie projectors?
Snap!
As instant as that!
Pack your sales
story in this
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and move your product
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customer's office. /^
Costs less
than a live
demonstration.
As business users throughout the
world have found. Great for training,
safety, public
relations,
exhibits, or
you name it!
Get the story
by sending us this coupon.
^ "Technicolor
COMMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive. Costa Mesa Calilorma 92627
bSi^
SEND FOR
^lilMH
FREE
BOOKLET
m
Please rush me FREE Technicolor
Sales Maker News booklet.
Company Name
Address
Ciiy Stat*
Zie
Vouf Nam*
Titir
n
"Let me show you
Eleven
of the sharpest
ways to
CLOSE THE SALE"
This is the promise
you can make
to your salesmen
at the start of
''CLOSING
THE SALE"
—the first of six
powerful sales training
meetings in audio visual!
Closing the Sale — and 5 other sub-
jects in the audio visual course
"University of Marketing" brings
you the selling secrets of the
nation's top experts. It doesn't
mal<e any difference what product
or service you're selling .. .these
are attitudes and techniques that
apply to selling people!
But don't take our w/ord for it. Our
preview offer makes it possible for
you to "see and judge" the pro-
grann for yourself.
Send coupon for
details and preview offer
BETTER SELLING BUREAU Dept. X27
A division of Rocket Pictures. Inc
1150 W, Olive Ave,, Burbank, Calif. 91506
Please send details of 'University of Mar.
keting" program and of your preview offer
Conipany
City
Zip
Number Two
Volume 28
BUSINESS SCREEN
Siool^ and 0ec/i*t€qtteA o^ ^otnniunicafion
A Preview of This Month's Features
Academy Awards "Oscar" to "A Year Toward Tomorrow" 10
Camera Eye: The Editorial Viewpoint and Commenfory 14
Expo 67: Audiovisuols in All Dimensions in Canada 18
Meet Fifi Oscard: the Lady Has Great Talent 24
Editorial: the Unchangeable Dimension, Quality . 26
Academy Award to Arriflex: Dr. Robert Richter Visits the U.S. .35
The Year's Best Films for Safety Education 39
See It at Expo: "A Time to Play" Is Previewed 39
Vista's Film Sequel: "While I Run This Race" 40
Tribute to Men Who Hold "The Thin Blue Line" 41
Surprise Package from Nabisco: "Kids and Cookies" 41
Southern Baptists Pioneer Color Films in Television Series 42
The Computer Age: How it Affects Sales Training 44
Showtime for Springmaid: Pucci Towel Designs on Film 45
Automated System Speeds Data on Film Audience 46
Tour Sales Up as Agents Show "Hawaii-USA" 48
California's Fish & Gome Film Progrom: a Report 50
New Era in Ocean Freight: a New York Port Film ,. 56
Videotape: It's a Tool for the Producer 58
Ford Uses Videotapes for Training Seminar Replays 60
The Index of Sponsored films: Reviews of 1966 62
The Screen Executive: News of Appointments 64
The Company Newsreel: Monsanto Produces Its 18th .66
The New Technicolor 1000: o Behind-the-Scenes Report 67
Audiovisual Equipment Tradefair: News About New Products . ..68
The National Directory of Audiovisual Dealers 70
On This Montli's Cover ireod across top to bottom): U.S. Pavilion
at Expo 67 (poge 18); Arri's Dr. August Arnold, Dr. Robert Richter
(page 35); designing Technicolor's new 1000 (poge 67); videotape
OS o tool for producers (page 58); automated system speeds data
on film oudience (page 46^; filming new era in ocean freight '56).
Issue Two, Volume Twenty-Eight, Business Screen Magazine, published April, 1967.
Issued eight times annually of six-week intervals at 7064 Sheridan Rd., Chrcogo,
Illinois 60626 by Business Screen Magazines, Inc Phone BRiargote 4-8234-5.
O. H. Coelln, Editor ond Publisher. In New York: Robert Seymour, Eastern Mon-
ager, 250 W. 57th St., Phone: 245-2969. In Los Angeles: H. L Mitchell, 1450
Lorain Road. San Marino, Colif., Phone: Cumberland 3-4394. Subscription $3.00
o year; $5.00 two years (domestic); $4.00 and $7.00 foreign. Second doss
postage paid of Chicogo. Iltinais and at additional mailing office. Entire con-
tents copyrighted 1967 by Business Screen Mogozines, Inc. Trademark registered
U, S. Potent office. Address editoriol and subscription inquiries to the Chicogo
office of publication, 7064 Sheridan Road Building, Chicago, Illinois 60626.
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a Story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tonn or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPOR.^TION
FILM DESIGNERS ± *
DIVISION 4 & * * *
7000 SANTA MONICA
BLVD * HOLLYWOOD
CALIFORNIA * 90038
Hollywood 3=J2S2 * *■
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
BUSINESS SCREEN
At Byron, we are proud of our Sound. Our Westrex 8-channel
mixing console uses graphic equalizers to correct defects in
the original sound recording track. New dynamic equalizers
give a fuller music track under voice. An electronic echo
chamber makes a "dead" narrator's voice come to life, a trio
sound like a 10-piece orchestra, u Byron offers every acces-
sory known to the art of motion picture sound recording. All
facilities for magnetic or optical recording and dubbing.
Speedy transfer from any material to any material ... 35 mm,
17% mm, 16 mm, and %" tape or film (negative or direct posi-
tive), n Byron's Sound Studio and the Byron Motion Picture
Laboratory are closely coordinated for complete control . . .
a big reason why film producers the world over get the best
16 mm and 35 mm sound recording and exclusive Color-
Correct® prints from Byron.
"Color-Correct"*
a Byron exclusive
J.S. Patent Office
■ rademark No. 575058)
Sound
Editing
jeveloplng
Printing
Negative, Positive
Reversal
Answer Prints
Magnetic Striping
16 mm, 35 mm
Music
MOTION PICTURES screening
byron
■ 1226 Wisconsin Ave., N.W., Washington, D.C. 20007, Phono 202, FE 3-4000 1
4UMBER 2 ■ VOLUME 28
rig tit off ttie
llth International San Francisco
Film Festival On October 20-29
''r Dates for the II 111 annual San
Francisco international Film Festi-
val have now been confirmed by
its directors and sponsor, the
Greater San Francisco Chamber of
Commerce. The festival will be
held October 20-29 and will again
be non-competitive. Its program
includes competition, however, for
sponsored and documentary mo-
tion pictures shown on the "Film as
Communication" program.
.Ml Festival activities will be
held at the San Francisco Masonic
Auditorium. They begin on a
weekend evening and will present
1 8 feature motion pictures plus a
special Friday first-night attraction.
Stanley Mosk is general chairman
for the 1967 event; Stewart Ma-
condray. vice-president of W. A.
Palmer Films in San Francisco,
will direct the "Film as Communi-
cation" program.
For entry details and forms con-
tact iMr. Macondray at Palmer
headquarters. 611 Howard Street
in San Francisco. Entry closing
dates have not yet been disclosed
but further details will be carried in
a subsequent issue. •
* * *
Leading Canadian Film Groups
Sponsor National Awards Sept. 23
: Combined efforts of the Associ-
ation of Motion Picture Producers
and Laboratories of Canada, the
Canadian Society of Cinematog-
raphers and the Directors' Guild of
Canada are being made to promote
high standards of film making in
that country.
Encouraged by recent federal
government legislation on their be-
half, the groups will help honor
recent outstanding Canadian films
and their makers at a special pres-
entation during the Canadian Film
Awards in Toronto on September
23rd.
The competition has been modi-
fied as recommended by the pro-
ducers" association. Panels in Mon-
treal, Toronto and Ottawa will
adjudicate films in eight categories.
Beyond the formal recognition
given feature length pictures, ex-
perimental films, etc., awards will
be given the best public relations,
sales and promotion, sports and
recreation, general information and
films for television.
The Canadian Cinematography
Awards for both black and white
and color cinematography will be
judged by a panel of distinguished
film makers in Toronto. Members
of the Directors' Guild will select
the best director and best editor.
The Canadian Film Awards
competition is sponsored by the
Canada Foundation, the Canadian
Association for Adult Education
and the Canadian Film Institute.
The presentation of awards, as last
year, will be arranged by the Asso-
ciation of Motion Picture Pro-
ducers and Laboratories of Can-
ada. This Centennial year is re-
garded as especially noteworthy
in the history of the program. •
* « *
University Film Producers to
Meet in Vermillion Aug. 20-26
ir Theme of the 2 1 st annual con-
ference of the University Film Pro-
ducers Association, slated for the
campus of the University of South
Dakota at Vermillion, S.D. from
August 20 to the 26th is "New
Faces, New Facets."
Sanford D. Gray, director of
film production at the University
is host for the meetings, which
will bring together some 400 ac-
tive and associate members of this
scholastic film group. Dr. Ray-
mond E. Fielding, president of
UFPA, and Marshall Lovrien, I
of the University of Iowa, are
gram chairmen.
As the leading organizatioi
the U.S. concerned with film |
duction and film instruction
American universities, the assol
tion's roster lists more than mi
ber institutions. It recently
nounccd the establishment of il
annual scholarships for niotl
picture studies.
DeLuxe, Movielab Co-Sponsonl
of a N.Y. "Career Fair" ExhiT
ir To stimulate interest of yoij
people in the motion picture zl
television sciences, two of the il
tion's largest professional fil
processing organizations are sp
soring a joint exhibit at the WCE
TV Career Fair being held the fil
two weeks in May in cooperatil
with the New York City BoaT
of Education.
Movielab, Inc. and DeLu
Laboratories. Inc. are join it
hands to show in actual operati
the machinery and equipment us
in a motion picture film processi
plant. Phases to be shown inclu
printing, developing, editing, spli
ing, cleaning, projection, chemii
analysis, control, mechanics, ai
maintenance of lab equipment.
JET STOCK "T^OOTAGE
*JET/PISTON/HIST0RICAL AIRCRAFT
35 MM/16 MM COLOR and BLACK & WHITE
Free film provided to producers for authentic airline sequences
UNITED AIR LINES
Publicity Department
Atlanta 523-5516
Chicago 726-5500
Denver 398-4535
Detroit 963-9770
Honolulu 510-171
Los Angeles
New York
Pittsburgh
San Francisco
Seattle
482-3300
922-5225
391-5152
397-2620
682-3731
Washington
737-6830
Write for catalog;
tTNITED AIR LINES FILM LIBRARY
Suite 230. Statler Center
900 Wilshire Boulevard
Los Angeles. California 90017
■Jet mockups for interior filming — New York City and Hollywood
United Air Lines
BUSINESS SCREEh
Niles and the federal agencies
Motivating people is not only a business problem . . . it's a
problem faced by the government and its chartered agencies.
A growing realization of this has created a movement within
i;overnment towards communication based on fresh, imaginative
approaches . . . the kind on which the Xiles organization has
l)uilt its reputation.
Kor e.xample, Niles recently completed a major motion picture
lor the U.S. Navy (photo top left), defining the individual's
role in the exercise of leadership. Vignettes from history in a
humorous format were employed to isolate the elements of leader-
ship, and to show how they were used by well known historical
ligures. Sometimes without immediate success.
A film (top right I just completed for the Federal Land Bank
System (farmer owned, but federall.v chartered), mixes romantic
interest in a drama that clearl.v describes how the system can
assist farmers with their money needs.
P'or the Bureau of Commercial Fisheries, U.S. Department of
Interior, Niles produced a series of 4-minute films demonstrating
the many ways fish and shellfish can be prepared. The films are
tied in with recipe pamphlets, and are being u.sed in demonstra-
tions before high school, college and women's groups.
The Niles organization believes in the creative approach to
communications problem solving.
Regardless of who has the problem.
OIIO.N PICTURES FOR THEATRE. TELEVISION AND INDUSTRY . ANIMATION • TV COM-
ERCIALS & SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
■lEAlRE • SALES MEETINGS • COLLATERALS • PACKAGED" COMMUNICATIONS
= red A. Niles Communications Centers, Inc.
IN CHICAGO: 1058 W. Washington Blvd. 31 2-738-41 81
IN NEW YORK: 108 West End Ave 21 2-787-8770
IN HOLLYWOOD: 5545 Sunset Blvd. 21 3-462-731 1
lUMBER 2 ■ VOLUME 28
right off the
Three Incompatible Color TV
Systems Raise World Barriers
The bright future predicted for
intcriuitional color television dis-
tribution is being dimmed by the
adoption of three separate systems
of color telecasting. \\ arning dele-
gates to the 4th annual Holly-
wood Festival of World Tele-
vision, held in April at LaCosta,
California, of the impending haz-
ard was G. Carleton Hunt, presi-
dent of the Society of Motion Pic-
ture and Television Engineers.
Lack of standards for one ac-
ceptable method for worldwide
color telecasting will depress in-
terchange of programs between
countries, he noted. Hunt told the
conferees that engineers both in the
U.S. and abroad agree that there
is little to choose between any of
the three systems as far as color
picture quality is concerned.
British and West German engi-
neers have adopted the PAL
(Phase Alternation Line) system,
a more comple.x version of the
American (NTSC) system. They
claim that the American system is
subject to color distortion over
long distance co-axial cable and
radio links. However, American
network engineers counter that
they have solved this problem.
France and the Soviet Union
plan to use the SECAM system
(Sequential V\'ith Memory), claim-
ing that color receivers in this sys-
tem are as simple to operate as
black and white sets. Hunt said
both overseas color systems need
more expensive and more compli-
cated T\' receivers and he noted
that color video tape had to go
through complex transcoders to be
transmitted from one system to
the other, resulting in poorer
images. •
* * *
Deforest Treichler to Leave His
Mobil Training Post on )une 1st
i~ A 40-year veteran of corporate
training activities and one of the
leading spokesmen in business for
audiovisual tools and techniques,
DeForest G. Treichler. will retire
on June 1 from the Mobil Oil Cor-
poration.
"Treich"" has been a frequent
contributor to these columns and
has been corporate training advis-
or at MobiKs New York headquar-
ters since 1964. In 1949 he organ-
ized and promoted the company's
first full-scale audiovisual com-
munication program and in \9S6
assisted in the design of the com-
pan, s model training center in
Manhattan. He has managed that
center for the past 1 1 years.
A frequent visitor to industry
audiovisual trade shows where he
"keeps up" on all that's new anu
appropriate to his company's
needs. "Treich" is a longtime mem-
ber of the Industrial Audio-Visual
Association. He joined Mobil at
DeForest G. lieiciiler
Buffalo in 1927 as a service sta-
tion salesman but was soon as-
signed to retail training duties. He
was transferred to New York in
1 945 to handle special assign-
ments. Hundreds of Mobil em-
ployees in both domestic and for-
.Marines honor DeLuxe LaboratO;
(M president Ci. Carleton Hi
(rifiht) accepts plaque at a rea
Hotlijwood ceremony from Mi
General William C. Thrash. C>\
pony's contributions to A/oriil
"Toys for Tots" program earrwd
luxe commendation of the Co
eign operations have benefited ;
his department's services and
personal care and concern in U
izing effective tools for better c(i
niunication.
The Treichlers reside in Mc
clair, New Jersey and have the
married children. In addition 3
the long-s ought opportunity i
spending a little more time in tr •
el and family affairs, '■Trei(
looks forward to continued inter I
in the field of a-v communicati*
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BUSINESS SCREE
GREAT ADVANCES IN FILM HISTORY- II
The Edison Kinetographic Camera; the first patented American camera to produce
successive photographs of a subject m motion on a ribbon of film.
No. 589.168.
T. A. EDISON.
KINETOGRAPHIC CAMERA.
Patented Aag. 31, 1897.
5^5=1
°^9K
3llOC>ll'OI
X) <5^-J^^V*^xX-^^
/aBoaaaaaaaaa^aaaaaaav^
[aaasaaaaaaaaaaaaaaaa a^
The purpose I have in view is to produce
pictures representing objects in motion
throughout an extended period of time
which may be utilized to exhibit the
scene including such moving objects in
a perfect and natural manner by means
of a suitable exhibiting apparatus.
Figure 1 is a plan view, with the top
of the casing removed, of a form of
apparatus which I have found highly
useful for the taking of the photographs.
Fig. 2 is a vertical longitudinal section
on line x x in Fig. 1. Figs. 3 and 4 are
enlarged views of the stop mechanism
of the photographing apparatus. Fig. 7
is a persjiective view of a section of the
tape-film with the photographs thereon.
These Oiaorams ana e^cerots a'e '
'oproa^icinns ot tne onginai patent apoiiration in tfie t\emp R. Niver collection.
WHERE GREAT ADVANCES IN TODAY'S FILM INDUSTRY BECOME A REALITY
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UMBER I ■ VOLUME 21
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BUSINESS SCREEh
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There are Arriflex 35 2C camera models available for every filming assignment-documentary or
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UMBER 2 > VOLUME 28
k.
PARTHENON V!# PICTURES
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A PICTURE
IS WORTH
A THOUSAND WOROS
the right picture
And. ot cwiirsc. thr
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PARTHENON PICTURES
Cap Palmer Exec. Producer
2625 Temple St. • Hollywood 90026
213-DUnkirk 5-3911
William Buch Elected President
of Industrial Audio-Visual Assn.
•>■ Members of the Industrial
Audio-Visual Association, at their
annual meeting in the Muehlebach
Hotel in Kansas City on April
25-27, have re-elected William
Buch, Lederle Laboratories, as
president of that professional so-
ciety of business audiovisual ad-
ministrators. Buch succeeded Law-
rence Warnock as lAVA president
on the latter's resignation to enter
promotional work last year.
First vice-president for the com-
ing year is Frank Stedronsky, A. B.
Dick & Company; William Walton.
International Business Machines, is
the new second vice-president and
Gerald L. Johnson. Panhandle
Eastern Pipe Line Company was
elected secretary. Johnson was pro-
gram chairman for the annual
meeting.
Other Officers and Directors
Other officers-elect are Harold
Read, Liberty Mutual, assistant
secretary; John Hawkinson, Illinois
Central, re-elected vice-president
for Illinois (home state of the as-
sociation ) . Robert Unrath, Port of
New York Authority, will serve as
eastern regional director; Harry
Paney, Arthur Anderson & Co., in
the midwest; Marshall Hosp. Gen-
eral Mills, northern regional direc-
tor; Edward Carroll, Southern Pa-
cific, western regional director; and
Martin Broadwell, Southern Bell
Telephone Co., is southern re-
gional director.
lAVA has retained Fred Woldt,
retired former member from Illi-
nois Bell Telephone Co.. as its ex-
ecutive secretary-treasurer.
A-\' for Economics, Team Play
The well-filled meeting agenda
was highlighted by the talk of Dr.
Carl Madden, chief economist,
U. S. Chamber of Commerce, on
"Understanding Economics
Through Audio-Visuals." Hank
Stram, head coach of the Kansas
City Chiefs professional football
club, demonstrated the value of
films for football training. Arthur
H. Wolf, president of the Centron
Corporation, Lawrence. Kansas,
presented "New Concepts in Sales
Meetings" at the annual banquet.
Field trips to the audio-visual
facilities at the Army Command
and General Staff College. Ft.
Leavenworth, Kansas, to the stu-
dios and laboratories of Calvin
Productions and an evening tour
of Trans World Airlines Pilot
Training Center in Kansas City
were among the other noteworthy
events. Members also witnessed a
number of demonstrations of new
audiovisual equipment and heard
Ott Coelln, publisher of Business
Sc"ri;en and a founder of the asso-
ciation, discuss the International
Industrial Film Festival held at
Venice, Italy, last fall. As one of
the judges and an oflicial U. S.
delegate, he spoke of the quality of
pictures which attained highest
honors at this important event.
Three of the top award-win
films were shown at lAVA i
large meeting hall.
These outstanding Europeai
dustrial films included Two C
Centimeters for Life, produce"
Leonaris Film (Germany);
Hare and the Tortoise, prodi
by Cammell - Hudson - Brown
(CONCLUDED ON PAGE
"A Year Toward Tomorrow" Wins "Osca
•Best Documentar>' Short of 1966" Produced by Sun Dial Fr
■m a Year Toward Tomorrow, an
intensely moving half-hour mo-
tion picture depicting the work of
VISTA volunteers in what has
been called "the domestic peace
corps," has been awarded an
"Oscar" by the Motion Picture
Academy of Arts and Sciences as
the "Best Documentary Short of
1966,"
The film, produced for the Of-
fice of Economic Opportunity by
Sun Dial Films, Inc., documents
the lives of three VISTA volun-
teers — Eric Metzner, in the
slums of Atlanta, and Karen Mur-
kett and Laurie Bergler on a pov-
erty-stricken Navajo reservation in
Arizona (See Business Screen.
#5—1966)
First "Oscar" for Its Producer
The "Oscar", presented at the
39th Annual Awards ceremonies
held at the Santa Monica, Calif.,
Civic Auditorium on April 10th,
is the first to be won by Sun Dial
Films, although a nomination for
an award was made to the com-
pany in 1946 for The Road to
Victory, produced for the U.S.
Army.
The production staff, chosen to
work on the film by Sun Dial's
Scene from VisliCs: auaid-U'inning
president Carl V. Ragsdale,
eluded Ed Levy, writer-direc
William Garroni and Ross Lo\
einematographers; John Oettir
editor; and Frank Lewin, orig
music. Film star Paul Newn
after screening a rough cut,
so moved that he contributed
services as narrator.
Film Has Been Widely Showr
Mr. Ragsdale received wore
his company's "Oscar" a w ;
while several fathoms deep in
ters off Nassau, the Bahar
where he was engaged in shoo
underwater footage for Sun D
latest film for General Dynar
Corp.
A Year Toward Tomorrow
received wide distribution thro
OEO facilities since its rel«
about a year ago. It is shown tc
new VISTA volunteers for inc
trination purposes, and has b
seen by thousands of club and c
groups. In the past several mon
the film has also been shown tl
trically, playing leading downtc
houses in major cities.
* * *
* VISTA'S second film, Whil
Run This Race, is the subject
a feature article on page 40
film "A Year Toward Tomorrow
10
BUSINESS SCRE
from the phneers of rear- screen projection
Advanced audio-visual
film projection systems
SLIDES
BUSCH Cine-Slide Projectors have many
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unit The Busch Cine-Slide Projector Is
versatile, dependable, portable and
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16 MM
BUSCH Cinesalesman self-contained,
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WRITE OR CALL FOR COMPLETE DETAILS:
SIGHT & SOUND
Kodak Demonstrates Mass Output
System for Super-8 Sound Films
iv A new high-speed system for
mass production of sound color
release prints of motion pictures
using the super-8 format was dem-
onstrated on April 18 by Eastman
Kodak Company representatives at
the 101st Technical Conference of
the Society of Motion Picture and
Television Engineers.
Delegates at the conference in
the New York Hilton Hotel were
given details of a system designed
to provide low-cost film prints for
education and industry with a
capability of printing within three
minutes enough sound film to run
two hours on-screen. It utilizes
Eastman Color Print Film, Type
7380, a new material developed
by the company expressly for mak-
ing color prints in the super-8
format.
The new film is said to offer
significantly finer grain and sUght
improvement in sharpness; it will
be available pre-striped with mag-
netic sound strip for recording
tracks simultaneously with mass-
production printing of the picture
images. A fraction of a cent per
linear foot is added to the product
cost as a result of the magnetic
stripe.
Equipment for high-volume pro-
duction of super-8 prints is already
commercially available. It will not
be provided by Eastman Kodak,
although the company wiU offer
engineering assistance to labora-
tories installing the system. Here
is how it works:
Films produced on 16mm or
35mm color original film is opti-
cally reduced and transferred to
an internegative of 35ram-wide
film made up of four rows of
images in the super-8 format.
From this internegative four rl
of color prints are made at f
speed of 200 linear feet per ;
ute, a total of 800 feet of prj
per minute.
Simultaneously, the sound
is automatically transferred to fl
magnetic stripes on the color pj
film. Sound monitoring for qua
is also done simultaneously. Fi
operation automatically slits
35mm "four-up" color print j
cisely into four individual supt
sound and color prints.
« * «
Model Cineconference Center
is Opened by BNA in Washing
■ir A new concept in audio vis i
training and conference room
cilities has been created at the c
headquarters of the Film Divis
of The Bureau of National Afia,
Inc.. in Washington. D. C
A new Cineconference Cer;
which includes a motion pictj
theater, screening room and ci
ference suite, is located near
Wisconsin Avenue exit of
Washington Beltway. It feature^
high, acoustically-perfect ceili
separate glass-enclosed proji
room (equipped with the latesl
16mm sound motion picture p,
jection and sound equipment)
a wide viewing screen.
Open-space architectural zo
struclion provides unobstruc
viewing from any part of the ro
Controlled lighting, air condi
ing. carpeting and contempor,.
furnishings have been installed
As a theater, the Cineconfereil
Center can be set up to accomn-
date 75 persons: for classroo
lecture use, where desks and chai
are desired, the Center will seat ,
comfortably. Thirty persons can
gathered at a round-table conf
ence.
Previews of BN.-X films are h(
by appointment at the Center
cinefnaKeF^
II eroaowav riV.
>i circue t3t9e
12
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llMBER
VOLUME 28
13
Four Reasons
Why...
Cameramen and Directors
Expect a Great Deal From
Birns & Sawyer
Here's why: The standard director's
finder, optical zooms, etc., used to list
from $79.50 to $139.50. BIRNS &
SAWYER made them better, sharper,
smoother and sell them for 35% less!
At prices dealers used to pay! Prices
now from $49.50 to $89.50! Easy to
see why top people expect a Great Deal
from BIRNS & SAWYER.
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MODEL K 16mm ZOOM FINDER zooms from
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weight 71/2 ounces. Catalog number 2605
... was S89.50. NOW $59.50!
MODEL NIB CINEMASCOPE 35 16mm ZOOM
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Focal lengths 18.5-lOOmm for 35mm, 9-50mm
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MODEL I 35mm ZOOM FINDER for profes-
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amera
THE EDITORIAL VIEWPOINT
THREE FILMS THAT SPELL SUCCESS
THREE Sponsored Motion Pictures are
not only making important news this
month but merit intensive study by any com-
pany or trade group seelcing to use the film
medium. Each one of these pictures contains
the vital ingredients for screen success: a clear
and projit-conscious objective: well-defined,
responsive audiences: and superb produclion
quality, well-suited to tlie nature of each film.
These ingredients will be clearly interpreted
as each film is discussed in this column. They
can be applied to future projects by companies
and trade groups and when they are you're on
the road to winning friends, influencing people
and making customers out of viewers. Let's
begin with the 26-minute black and white
documentary film. The Thin Blue Line, which
is reviewed in depth on page 41 of this issue.
The objective of this sponsor, the Kemper
Insurance companies, is to dramatize the law
enforcement problems facing the police in these
United States. The film has won the com-
mendation of the International Association of
Chiefs of Police but what it really must win is
the attention of millions of Americans to help
improve police-community relations and in-
crease the citizen's respect for the vast majority
of dedicated officers. Nicholas Katzenbach,
chairman of the president's crime commission,
concludes in that group's task force report:
"No single task is more urgent in confront-
ing the challenge of crime than breaking down
the wall of isolation that surrounds the police."
Kemper's sponsorship is a "natural" for this
group of insurance firms. And to get the job
done, to reach countless thousands of citizen
groups, the sponsor has enlisted the help of
1 2,000 local agents throughout the country.
Behind them it has placed all the film-handling
and audience-building resources of Modern
Talking Picture Service, Inc. and its nationwide
film libraries.
Finally, Kemper began this project with a
topflight documentary film maker — Wolper
Productions — and the resulting picture is
both authoritative and dramatic. This, by every
standard, is an action-packed, hard-hitting pic-
ture with a very important objective. The mes-
sage is eminently suited to the sponsor. The
plan for distribution was carefully outlined,
fortified by the strength of local cooperation
and then insured by nationwide film distribu-
tion resources that provide clean prints, plus
fast-moving turnover of copies to reach maxi-
mum audience saturation.
These are the ingredients of film success.
* * *
United Air Lines Has All the Ingredients
in Its Great New Film "Discover America"
M- Our second "film of the month" has to be
United Air Lines' Discover America. A pic-
ture text review is destined for these pages next
14
month but you can't hold news and that's wh
this long-established user of the film mediu
has made as it prepares to launch a really gre
46-minutc color epic of the American seen
coast-to-coast. "Discover America" is a currei
United Air Lines' print media theme, tied-f
with the government's campaign to promo
domestic tourism. The film is being releast
for theatrical debuts during "Discover Arae
ica" month.
Produced for United by Reid H. Ray Fil
Industries ( under the personal supervision ai
direction of Reid Ray), Discover America W;
lensed entirely from helicopters with the Re
Ray "Aeroscope " technique. The camera tak
in America from coast-to-coast, covering
locations from Maine to Hawaii. Its qualit
conscious format is enriched by an origin
music score from the world-famed compose
Igor Stravinsky, and the warm, "Americai
style" narration of Burgess Meredith. Prin
are by Technicolor.
Following its theatrical showings, this pk
ture goes all the way. It was skillfuUy-tailore
for maxin\um exposure to every type of aud
ence. For instance, five sections of region
coverage (again by Modern Talking Pictui
Service, Inc.. film distributor for United) wi
be edited out of the complete picture f(
separate regional audiences. Even briefer sei
ments on individual cities can be excerpted -
and this may be done in another year.
Is that all? Not hardly, for prints wit
French, Italian, Spanish, German and Japane<
sound tracks are being offered by United I
overseas air lines for distribution in their coui
tries, inviting U. S. travel by overseas viewer
And, of course there's United's own vast fan
ily of employees. The first group of 600 to
supervisors greeted the picture with waves ,
applause at United's recent annual manag;
ment conference.
Finally, travel agents are being invited to se
the picture during a one-hour "Discover Amei
ica" show being staged in larger cities. Unite
field personnel will carry the picture to travi
agent groups in smaller cities throughout th
U.S.
The rest will have to wait for our own pit
ture story. But here you have the ingredient
for film success: objectives that sell air lin
travel in the most intensive way possible; aud
ences unlimited; and a producer who gave
long, hard year of painstaking effort, enliste
great personalities for music and narration, an
thus brought the film medium one of its trul
great achievements!
These are the ingredients of film succes'
* * *
International Minerals & Chemical Film,
"My Garden Japan", Will Show to Millioit
-> The International Minerals & Chemic;
Corporation set a very high standard for filr
quality with a film titled Gardens of Englam
produced by Empire Photosound in 70mm an
acclaimed throughout the U.S. and abroac
This month that sponsor unveiled a companio
piece. My Garden Japan, also in 70mm Tech
nicolor and created by the same dedicated pre
duction company.
What's especially noteworthy about this ne\
(CONTINUED ON THE FOLLOWING PAGE 16
BUSINESS SCREEI
ALL ROADS LEAD TD
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MECCA FILM LABORATORIES CORPORATION. Film C«fi<«r Building, MO Ninth Av*nu«, New Yorfc, Nao Torh 10O36 • Phon«i 2ia-CO 5-7«7»
lUMBER 2 ■ VOLUME 28
IS
Four Reasons
Why...
amer?
Cameramen and Directors
Expect a Great Deal From
Birns & Sawyer
Here's why: The standard director's
finder, optical zooms, etc., used to list
from $79.50 to $139.50. BIRNS &
SAWYER made them better, sharper,
smoother and sell them for 35% less!
At prices dealers used to pay! Prices
now from $49.50 to $89.50! Easy to
see why top people expect a Great Deal
from BIRNS & SAWYER.
©
©
©
®
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MODEL K 16mm ZOOM FINDER zooms from
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THE EDITORIAL VIEWPOINT
THREE FILMS THAT SPELL SUCCESS
THREE Sponsored Motion Pictures are
not only making important news this
month but merit intensive study by any com-
pany or trade group seeking to use the film
medium. Each one of these pictures contains
the vital ingredients for screen success: a clear
and profit-conscious objective: well-defined,
responsive audiences; and superb production
quality, well-suited to the nature of each film.
These ingredients will be clearly interpreted
as each film is discussed in this column. They
can be applied to future projects by companies
and trade groups and when they are you"re on
the road to winning friends, influencing people
and making customers out of viewers. Let's
begin with the 26-minute black and white
documentary film, The Thin Blue Line, which
is reviewed in depth on page 41 of this issue.
The objective of this sponsor, the Kemper
Insurance companies, is to dramatize the law
enforcement problems facing the police in these
United States. The film has won the com-
mendation of the International Association of
Chiefs of Police but what it really must win is
the attention of millions of Americans to help
improve police-community relations and in-
crease the citizens respect for the vast majority
of dedicated officers. Nicholas Katzenbach.
chairman of the president's crime commission,
concludes in that group's task force report;
"No single task is more urgent in confront-
ing the challenge of crime than breaking down
the wall of isolation that surrounds the police."
Kemper's sponsorship is a "natural" for this
group of insurance firms. And to get the job
done, to reach countless thousands of citizen
groups, the sponsor has enlisted the help of
1 2,000 local agents throughout the country.
Behind them it has placed all the film-handling
and audience-building resources of Modern
Talking Picture Service. Inc. and its nationwide
film libraries.
Finally. Kemper began this project with a
topflight documentary film maker — Wolper
Productions — and the resulting picture is
both authoritative and dramatic. This, by every
standard, is an action-packed, hard-hitting pic-
ture with a very important objective. TTie mes-
sage is eminently suited to the sponsor. The
plan for distribution was carefully outlined,
fortified by the strength of local cooperation
and then insured by nationwide film distribu-
tion resources that provide clean prints, plus
fast-moving turnover of copies to reach maxi-
mum audience saturation.
These are the ingredients of film success.
United Air Lines Has .All the Ingredients
in Its Great New Film "Discocer America"
M Our second "film of the month" has to be
United Air Lines' Discover America. A pic-
ture text review is destined for these pages next
14
month but you can't hold news and that's wh
this long-established user of the film mediu
has made as it prepares to launch a really grc
4(i-minute color epic of the American scci
coast-to-coast. "Discover America " is a currt
United Air Lines' print media theme, tied-
with the government's campaign to promo
domestic tourism. The film is being releast
for theatrical debuts during "Discover Ame
ica" month.
Produced for United by Reid H. Ray Fil
Industries (under the personal supervision ai
direction of Reid Ray), Discover America w:
lensed entirely from helicopters with the Re
Ray "Aeroscope" technique. The camera tak>
in America from coast-to-coast, covering
locations from Maine to Hawaii. Its qualit
conscious format is enriched by an origin
music score from the world-famed compose
Igor Stravinsky, and the warm. "Americai
style" narration of Burgess Meredith. Prill
are by Technicolor.
Following its theatrical showings, this p|.
ture goes all the way. It was skillfully-tailore
for maximum exposure to every type of auti
ence. For instance, five sections of region
coverage (again by Modern Talking Pictui
Service. Inc.. film distributor for United) wi
be edited out of the complete picture fc
separate regional audiences. Even briefer sej
ments on individual cities can be excerpted -
and this may be done in another year.
Is that all? Not hardly, for prints wit
French, Italian. Spanish. German and Japanen
sound tracks are being offered by United li
overseas air lines for distribution in their coui
tries, inviting U. S. travel by overseas viewer
And. of course there's United's own vast farr
ily of employees. The first group of 600 to
supervisors greeted the picture with waves (
applause at United's recent annual managi
ment conference.
Finally, travel agents are being invited to se
the picture during a one-hour "Discover Amei
ica" show being staged in larger cities. Unite
field personnel will carry the picture to travi
agent groups in smaller cities throughout th
U.S.
The rest will have to wait for our own pit
ture story. But here you have the ingredieni
for film success: objectives that sell air lin
travel in the most intensive way possible; aud
ences unlimited; and a producer who gave
long, hard year of painstaking effort, enliste
great personalities for music and narration, an
thus brought the film medium one of its trul
great achievements!
These are the ingredients of film succes-
* * *
International Minerals & Chemical Film,
"My Garden Japan". Will Show to Million
" The International Minerals & Chemic;
Corporation set a very high standard for filr
quality with a film titled Gardens of Englaiu
produced by Empire Photosound in 70mm an
acclaimed throughout the U.S. and abroac
This month that sponsor unveiled a companio
piece. My Garden Japan, also in 70mm Tech
nicolor and created by the same dedicated pre
duction company.
What's especially noteworthy about this ne\
(CONTINUED ON THE FOLLOWING PAGE 16
BUSINESS SCREE!
ALL ROADS LEAD TD
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MECCA FILM LABORATORIES CORPORATION. Film Cantsr Building, SSO Ninth Av«nu», N«w York, New Yorh 10036 • Phon»i 212-CO S-7«7«
(UMBER 2 ■ VOLUME 28
IS
"here's a $87,000
camera department . . .
yours for the asking"
After 17 years, we've built a
Camera Department that's the
"end" in equipment. It's staffed
with technicians who have liter-
ally performed miracles in photo-
graphing material for filmstrips
and slides.
Producers and professionals, like
yourself, use Manhattan's Cam-
era Department constantly. They
like our superior quality, speed
and dependability. It's typical of
why "we're the biggest because
we're the best." And you'll appre-
ciate the courtesy and personal
attention that accompanies every
job at Manhattan.
Call or write for complete details
and our new price schedule.
THi: EDITORIAL \IEVVPOIN T
manKattan
A BCRKEV PHOTO COWANyI
laboratory, inc.
210 West 6Sth St . New York, N.Y. 10023 (212) 373-1919
PHOTOGRAPHY /MASTER NEGATIVES /ANSWER PRINTS
RELEASE PRINTS /SLIOE DUPLICATING « PROCESSING
(CONTINUED FROM THE PRECEDING PAGE 14)
30-minute production is its "'built-in" audience
success, already assured by its selection as one
of two top attractions for the United Nations
Pavilion at Expo 67 in Montreal. My Garden
Japan was honored by the UN to share the
screen with that great Johnson's Wax film. To
Be Alive! This Academy Award winner was
the most popular attraction during its two-year
run at the New York World's Fair.
Plant foods arc an important part of IMC's
business but this film doesn't have to sell prod-
uct. Neither does it recite company history or
train salesmen. But it will win tremendous
goodwill among the millions who see it at Mon-
treal, establish IMC as a quality-conscious
company and provide 30 minutes of sheer
pleasure, both eye and ear, to every beholder.
Its images of obvious beauty and interest have
the music of an original score recorded by the
Japanese Imperial Court musicians to enhance
them. Leading dramatic actors of Japan are
featured on the screen.
These are the ingredients of film success.
^ ^ *
"The True and the Just" Is Acclaimed by
Audiences as Showitigs Aid Jury System
M- That Audio production reviewed in these
pages last year. The True and the Just, has
already played to some 300,000 people in New
York City and a million and a half other view-
ers have seen it across the country. Made to
inform prospective jurors about their im-
portance to the courts (and to answer in ad-
vance some of their complaints), the film was
produced in cooperation with the Departmental
Committee of the First Judicial Department in
New York. It was made possible by a grant
from the Ford Foundation and has certainly
earned that help.
Presiding Justice Bernard Botein of the
Appellate Division, first department, comments
"you might call this a 'sleeper', it has been
shown by bar associations, schools, other
courts, civic organizations and business and
industrial companies." The picture will be used
soon, we hear, to "ease the lot of jurors. It will
be shown to women's groups, to persuade them
to volunteer for service and to join in an ef-
fort to eliminate the automatic exemption for
women now provided by law." E. G. Marshall
is the narrator of this truly useful film.
* * *
RCA President Predicts Big Growth for
"Knowledge Industry" in Next 20 Years
•m According to the president of RCA, the
"knowledge industry" will account for half of
the nation's gross product in another 20 years.
Robert W. Sarnoff recently told a Florida At-
lantic University audience that "its volume is
growing at twice the rate of the economy as a
whole" and he noted that human knowledge
is estimated to be doubling every 10 years in-
stead of every 2,000 years as it was in past
centuries.
"Just as mechanical technology has freed
much of mankind from sheer physical drudgery,
so can electronics help liberate the human
mind." he concluded.
Kodak's National Ads and TV Commercijr ■
Tell Business Advantages of Film Medium I
• Helping to get the message to Amen.
business about the value of well-produ.
business films and the role of the speciali/
producer, Eastman Kodak's Motion Pict
and Education Markets Division has been c
rying some commendable page ads in nalin
periodicals.
These advertisements take up a specific i
objective and, with illustrations and fact
text, define the goal of each featured pictu
For instance, a recent Byron Morgan prodi
tion for Georgetown University was descnl
by the provocative headline: "Raise $26 n
lion in 3 years? How?" Another current
covered a Bell Telephone Laboratories' I
produced in cooperation with Wilding, li
The theme: "Relocate a Division of Techni.
People, 1,000 Miles . . . How Can a Mc
Help?"
Kodak merits a salute for the camp,
and for the relevant television commerci
on the value of business and educational fili;
used within the Academy Awards' color te
cast which this company sponsored.
* * *
"Opening Day' Report on Audiovisuals at
Expo 67 to be Followed by Exhibit Rem
tV Our second and "opening day" report
audiovisuals at Expo 67 in Montreal bcji
on the following page 18; there's also a i
cial report on what promises to be one of i
"hit" films of that world exposition (sl\
Time to Play, previewed on page 39).
An exhibit-by-exhibit study, similar to
comprehensive report on the New "^ .
World's Fair, is already in preparation for
later issue. Meanwhile correspondent repo
call the 20-minute film We Are Young (pi
duced by Francis Thompson and Alexanc
Hammid and featured in the Canadian Pacil
Cominco Pavilion) "one of the liveliest sho
at Expo, Cinerama with a psychedelic kick
The producers of To Be Alive! (which
also showing at Expo in the UN Pavilion i i
quired six synchronized 70mm water-cc.
projectors, modified to 35mm, and six scr.
with a total area of 2,900 square feet'
* * *
A "Consensus" List of Year's Outstanding
Business-Sponsored Films Worth Recieuii
■w- A fresh look at some of last year's oi
standing business-sponsored motion pictures ,
provided in this list of "consensus" selectioi
made by nationwide film juries last mont
Are You Listening? (12 minutes). Pr
duced for Pan American World Airways 1
Henry Strauss & Co.
Atomic Power (27 minutes). Produced f
the Atomic Energy Commission by Sene
Productions.
Character of a Company (20 minutes). Pr
duced for Deere & Company by Wilding, In
Color Coverage Compatibility ( 10 minutes
Produced for Life Magazine by Mixed Mcdi
New York City.
Copper! (37 minutes). Produced for tl
(CONTINUED ON THE FOLLOWING P.AGE 71
IS
BUSINESS SCREEi
Kids know cookies.
Audio knows kids.
The result?
We'd rather show you
than tell you.
May we arrange a screening.
Audio
PRODUCTIONS. INC.
630 Ninth Avenue. New York N.Y. 10036
(212) PLaza 7-0760
lUMBER 2 ■ VOLUME 2»
17
Craccful, flowing lines that suggest a huge tent mark the German pavilion at Expo 67. Sculpture
in the foreground is the work of one of 40 Canadian artists commissioned to create such pieces.
Expo 67: c:r:.
T^HE 1967 World Exhibition in Montreal
-^ will bring a new dimension to the art of
cinema. The theme of the Exhibition, "Man
and His World" could well be subtitled '"Man
and His Films" since at least 50 pavilions will
use film in one way or another. There are
enough film showings to keep a person watch-
ing during the entire six months of the Exhibi-
tion.
Film at Expo will be used as never before.
The tradition of going to your neighborhood
movie-house to watch a story unfold in black
and white or technicolor may seem almost
primitive after the World Exhibition. Many of
the techniques will demand a keener imagina-
tion and more active involvement by the
viewer, who himself becomes an integral part
of the multiplicity of images.
Blend Images on a Multitude of Screens
This is especially true of the multiscreen
technique, which in itself is not new — Abel
Gance used split screens to project his famous
Napoleon film at the Paris exhibition 40 years
ago — but it probably reaches its most exciting
stage of development at Expo. It enables the
spectator to pick and choose his images, assem-
ble the pieces as though he is working on a
jigsaw puzzle, and blend them into a meaning-
ful artistic whole in his mind.
The film presentations at many pavilions are
not restricted to the ordinary screen. Images
will shoot along walls, bounce off ceilings and
fioors. Films will be projected on acrylic blocks,
on spinning globes, on gigantic parasols and on
glass prisms. The screens take the shape of
circles, hexagons, crosses and many other
geometric patterns.
Audiences on the Move in Expo's Exhibits
Visitors aren't simply seated but they are
whirled around from screen to screen on
carousels: they are strapped into seats and take
off on simulated space rides as the stars are
projected on an overhead dome; they stand in
an enormous hall to be bombarded by film
originating from 150 different projectors.
Film is often combined with live perform-
ances and kinetic displays for greatest artistic
All Dimensions at
s World Exhibition
Displays inside Canada's Katimavik pavilion
will help depict Expo's theme— "Man and His
World." tracing time, navigation, nature and man.
effect. This use of moving pictures with sound,
light, acting and ingredients from other the-
atrical forms is, in fact, one of the most
exciting stories of the Exhibition.
Perhaps the largest-scale and most ambitious
film project at Expo — and one of the world's
most avant-garde cinematographic adventures
— is Labyrinth, created by the National Film
Board of Canada on Cite du Havre.
Within a windowless concrete structure that
\\ ithin this geodesic dome of the United States
pavilion, a special theatre will feature an un-
itsiial film— "A Time to Pluy"—to be shown on
three screervi in 35nim color. (See page 39)
An "Opening Day" Preview of Audiovisi
Media on Display at Expo 67 in Montri.
stands five stories high and resembles a fo
the visitor is taken on a cinematic journey
pursuit of the Minotaur within himself.
The basic idea for Labyrinth is derived fro
the Greek myth of Theseus, who entered
maze to slay a voracious half-bull and ha
human monster that periodically sated its a
petite by devouring seven maidens and sevi
youths. Since these ancient labyrinths we
meant to symbolize life itself, the Expo proje
tries to relate, through a synthesis of arch
lecture and film, the story of life, and of ma:
You'll Remember That \'isil to "Labyrinth'
The Expo Labyrinth is a dramatic exper
ence. So dramatic, in fact, that the produce
Roman Kroitor, of the National Film Boat
was prompted to say: "We believe that oni
having seen it people will never be quite tf
same again."
Labyrinth consists of three chambers, eac
of which holds up to 500 people, and the toti
experience lasts 45 minutes. In the first chan
ber. the audience watches from four balconie
at different levels as the story of !^an the Hen
unfolds on two mammoth screens at rigt
angles to each other. One is on the floor belo'
the audience and the other towers 45 feet u
a facing wall. As a viewer watches a ste< ]
worker walking nimble-footed along the girde I
of a skyscraper hundreds of feet above th
ground, he has a dizzying sensation as if
were himself moving along the beams.
The second chamber, fitting in with th
maze concept, is made up of mirrored glas
prisms and some 10,000 multi-colored light
controlled electronically by soundtrack.
As the visitor finds his way through th'
labyrinth, he enters the third and final cham
ber, which contains five screens in symbolii
cruciform shape. The scenes on the 60-foot b;
60-foot cross are significantly contracted ti
evoke a profound poetic effect.
The cinematic features of Labyrinth have se
the tone for many of the theme pavilions, whicl
use film to complement other displays.
Experience the Grandeur of Polar Regions
For instance, in the Man and the Polar Re
gions section of Man the Explorer, visitors an
taken on a carousel ride around a series o!
screens. The films, originating from a dozer
projectors in the center give a visitor the fee
of the strange grandeur of the polar regions
even to the extent of receiving periodic blast'
of cold air.
Watching the films, a visitor experiences the
bitter and beautiful polar night, the outburst!
of life in the Arctic spring and the brilliance ol
a day that is six months long. Also, he relives
man's first struggle in the Arctic and shares in
the dreams of the men who are forging its
future. The producer, Graeme Ferguson, and
his crew spent many months travelling the polar
regions from Lapland to the South Pole, col
lecting footage.
In the Man and Planet section of the same
pavilion, a vertical screen 45 feet high, is used
(CONTINUED ON THE FOLLOWING V.\GV. 20)
18
BUSINESS SCREENI
Now- Color by Technicolor for all
business and educational films
Color by Technicolor, standard of highest quality and service
in major theatrical motion pictures tor more than half a cen-
tury, is now being used to enhance the effectiveness of business
and educational films. The same processes used in Technicolor
wide screen and 35mm feature films are being applied in a new
Technicolor laboratory specially equipped for Super 8 motion
picture print manufacture. Technicolor laboratories can pro-
duce prints of business and educational films with the same
rapidity, quality and service required in the theatrical field.
And, of course, the best way to show 8mm and Super 8 busi-
ness and educational films, silent or sound, is to use one of
Technicolor's portable, cartridge-loading, instant projectors.
Hollywood • London • Rome
6311 Romaine Street, Hollywood, California 90038 • (213)467-1101
UMBER 2 ■ VOLUME 28
19
AT CFI, WE TREAT FILMSTRIPS LIKE MAJOR SURGERY. Any good surgeon
demands the best back-up staff tie can get and the vast facilities of the
modern hospital complex. At CFI. we do for filmstrips what the hospital staff
and equipment do for the surgeon. Our labs are staffed by trained techni-
cians backed up by the most precise laboratory equipment. Sensitometric
control insures proper color correction and exposure balance; Chemical
control gives consistent color balance and density; Accurate color rendition
and minimum contrast gain is assured by special lighting equipment. At
CFI, our experts take the worry out of the operation. Delivery problems? In
our business, one week is normal for a complete filmstrip, but on tighter
deadlines, we'll work with you to meet your schedule. Emergency? Like
need a special piece of artwork? Our art department will design and com-
plete original frames with just the right touch. Or we'll photograph your flat
art up to 24" x 32" (32 field). Worried about getting the message across?
We set type on cells for superimposure or give you special handlettering.
3-dimensional packages? We can shoot them against a colorful background
right into your filmstrip. Different size transparencies? We shoot directly
from 35mm through 8x10 with no intermediate reduction step to cause
loss of detail or color. And at CFI, no matter how delicate the problem, our
unique continuous-loop printing equipment assures you absolutely uniform,
filmstrip prints from scratch-free negatives. Our experts are ready to solve
your problems right now in our labs. Hopeless case? Call Lou Livingston at
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Your filmstrip benefits from tt)e superior facilities and technology that have
been developed to meet the high standards of the motion picture industry.
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959 StWARD STREET, HOLIVWOOD. CALIFORNIA 90038 / HO 2 0881 • HO gi^l
20
EXPO 67: Films on the Move
(CD.N ri.NULU 1 K().\I TUt PRECEDING PAGE KS )
for the projection of a haunting film called I
Earth is Man's Home, produced by the Cana-
dian husband and wife team of Nick and Ann
Chaparos. The screen is divided into three sec-
tions, each third showing scenes in relation to
its altitudinal situation. The bottom section, for
instance, shows miners digging out ore thou-
sands of feet underground; the middle section
shows life on the earth's surface; and the top
third of the screen shows the moon, planets and
stars. Stereophonic sound emanating from each
individual image gives the presentation power-
ful impact.
Exploring the World Beneath the Seas
Still in the Man the Explorer theme area,
Man and the Oceans uses a screen as a back-
drop as divers plunge into an aquatic tank to
demonstrate underwater exploration. The
images on the screen of exotic under-sea life
are combined with stereophonic music for
heightened effect. Producer of the film, Mario
Galloppini. has created a montage of undersea
film by Commander Jacques Cousteau that has
never before been shown.
fn the Resources for Man section of Man
the Producer, film is projected not on screens,
but on the inside walls of acrylic cubes. As
the viewer peers through the clear plastic six-
inch thick cubes, he sees the image on the
back walls of the cubes and then again on four
adjacent surfaces. There is a kaleidoscopic
three dimensional effect as these scenes >
natural phenomena, such as soil erosion aru
cloud formations, are presented. In another
area of the exhibit, 50 projectors throw con-
stantly changing patterns of images on the
surrounding walls.
Global Images to Show "Man in Control"
In the Man in Control exhibit, produced by
James Beveridge of Quebec, three black and
white 16mm loops are projected on three
parallel picture screens. Below them is a globe
turning on its axis onto which is projected a
35mm color loop. Scenes are strategically alter-
nated on the parallel upper screens and th.
spinning globe-shaped lower one.
At the Man and Health pavilion, film an
theatrical action are used to show the stor;.
of man"s health. As actors perform on stage,
the screen is used as a backdrop to show a
patient undergoing open heart surgery, a kid-
ney machine in operation, brain surgery being
performed and an operation for Parkinson's
Disease. The producer of this is Robert Cordier
of New York.
Man in the Community via 'Urbanissimo"
Man and Life, Man the Provider and Man
in the Community are also using film in
various ways. In the latter theme section, a
film called Urbanissimo, produced by the Hub-
ley Studios, is to be projected through an
anamorphic lens which doubles the width of
the image in relation to the height. Also,
Quebec producer Jacques Languirand intro-
duces a revolving stage process called Citerama.
National pavilions are also making imagina-
tive use of film. Perhaps the most overvvhelm-
(CONTINUED ON THE FOLLOWING PACE 22)
BUSINESS SCREEN
IMBER 2 • VOLUME 28
21
4>
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EXPO 6>1. Films on the Move
(CONIINULU IKOM IHl. I'KECtDINC. I'AUb 20)
ing project is by Czechoslovakia, which pre-
sents a "film mosaic" — as it is called. As
the visitor enters the cine-room, his eyes fall
on no fewer than l.'iO screens, showing l.'iO
different films.
In another part of the pavilion, the audience
becomes its own film creator. As a film is
shown, say, of a murder trial, the audience
by pushing buttons can vote whether it wants
the defendant executed or liberated. Majority
rules — but even then, sometimes the ending
can be a surprise. The creators of this experi-
ment say its object is to ""analyze crowd reac-
tion."
Another Czechoslovakian film contribution
to Expo is the Laterna Magika — or Magic
Lantern — show in the entertainment area of
la Ronde. In a 600-seat theatre, a multiscreen
movie is combined with sound recording ef-
fects and live acting. They are interwoven to
produce a strikingly dramatic show.
I In fact, the Laterna Magika show has been
so popular in Czechoslovakia that the Prague
Theatre has been sold out continuously in the
past two years. The entertainment is to be
offered several times daily in the especially-
equipped theatre on La Ronde.
N'isualizing Life in France, Great Britain
France and Britain, side by side on lie
Notre-Dame, are also using modernistic film
techniques. One of the highlights of the French
pavilion is an exhibit called Panrama in which
images are projected through a hole in the
ceiling onto a concave mirror screen below.
The images are deflected from the mirror back
onto the ceiling at a 180 degree angle. Thus,
as the visitor watches the scenes unfold, it
is as though he is watching the movie on a
gigantic overhead umbrella. This exhibit is
■Ji^Z
The French pavilion has something "new" in
fihn tcchniqiw— intakes are projected onto a
ceiling at a ISO-rfcgrce angles jcatiire films will
also he shown each day in the pavilion's theatre.
quite apart from another theatre in the French
pavilion where 183 different feature films are
to be presented, one every day, until the end
of Expo.
Britain uses a novel audio-visual approach
by putting 69 projectors into use to give visi-
tors a glimpse of what British life is like today.
In addition, the British pavilion has a 170-
seat theatre which is to show a full program
of British films.
The major portion of the Austrian pavilion's
exhibit space is taken up by an unconventional
The British pavilion leill nliinc 69 projecto
visualize aspects of life in Britain; there's
a 170-se(it theatre for formal fihn showt
panoramic theatre where a process ca
"Austrovision" is presented. Through a c
bination of theatre, music, slide projections
space elements, the creators have tried
convey a true-to-life picture of what Aust
life is like today.
Thirty-six hundred color slides are lin
to each other by blending frames to fori
continuous series of pictures. An accousi
system composed of nine groups of speal
add to the illusion of actuality, and also ev
memories for those who have been to Ausi
The 15-minute exhibit is inspired by a fani
book "'Imago Austriae."
A Carousel Tour of "100 Years in Canada
The host country, Canada, indicates in
centennial year that it, too, is tuned in
modern film processes. Part of the exh
""100 Years in Canada" consists of a dn
shaped rotating theatre partitioned into
segments.
The audience, after moving into the f
segment, is whirled around through the ot
five which contain multiscreen movies con
ponding to five periods in Canadian histc
The 170 people in the carousel spend 4
minutes in each segment and then anot
■'2 -minute being spun on to the next parti
the show. The cinematic experience cris
and humorously tells the story of Canac
100 years of Confederation.
Multi-Screen Look at "A Time to Play"
In the geodesic dome of the United Sla
pavilion, a special theatre has been construe
where an unusual film called A Time to Plu\
presented on three screens. This is a lyri
poem combining moving pictures, animatii
stills and graphics, directed by a top U
photographer. Art Kane. The film last:
minutes and is in color. And in another p
of the dome, there is an exhibit of 60 ye
of American film history, consisting of i
most dramatic, entertaining and artistic imai
and sounds in U.S. cinema.
Across the Cosmos Walk in the pavilion
the USSR, the 600-seat Cosmos Hall thea
presents fashion shows against a filmed bai
drop of typical Russian scenes. Also, classi
Soviet feature films and short subjects are
be presented in the theatre.
So\ic( Film Simulates a Ride in Space
The Soviet pavilion uses film also for
simulated space ride. Visitors enter a don
shaped structure that looks from the outsi
like a flying saucer; they are strapped ir
(CONTINUED ON THE FOLLOWrNG PAGE
22
BUSINESS SCREi
Is your 16mm projector hard to thread?
Our 16mm Autoload threads itself.
Let's trade.
Just insert the tilm leader in the slut dnj hip a SAttch. The
Autoload threads itself . . . completely automatically.
The BelL'HOUJELL touch: we've taken the fuss
out of 16mm film projection witti a versatile sound
projector that threads itself . . . completely auto-
matically. Isn't it time you made your sales and
training presentations easier?
The Autoload* 16mm projector sets up in less
than a minute, threads itself in seconds. Your show
is on the screen quickly and easily. You can show
film in a lighted room if necessary. Easily stop the
film on a single frame to make an important point.
Or run the picture backwards to repeat entire
scenes.
That's the Bell & Howell touch. A unique com-
bination of features and operating simplicity that
helps make every film you show a success.
Now all you need to know is how much your old
projector is worth in trade for a new Bell & Howell
Autoload.
Clip and mail this coupon.
Bell & Howell Company, Dept. AV4
7100 McCormick Road, Chicago, III. 60645
Gentlemen: I'd like to know:
Zl more about your Autoload 16mm projector.
n how much my old projector is worth in
trade.
Name .
Title
Firm or Company—
Busin;ti Address.
City
Phone
-State-
-Zip-
□ BellHoujell
UIE nSKED mETRO/KRlUHR
TO HEIP 501UE OUR
PROIESSinC PROBIERIS-
THEV OFFERED HO SOLUIIORS!
"With our Metro/Kalvar Model 135/16 Printer-Processors we're pro-
ducing our own filmstrip prints without chemical solutions or darkroom,"
says Dr. Samuel N. Stevens, Jr., President, Psychotechnics, Inc., Chicago,
Illinois, specialists in reading training aids for industry and education.
You too can enjoy the simplicity of producing top-quality, long wearing,
B&W release prints with Metro Kalvar's Printer Processors and unique,
heat developing, dry-process print films. Operating at speeds up to
100 fpm, the Model 135 16 provides both printing and processing in a
single pass. Requiring only electrical power, installation of the desk-top
Model 135 16 is practical anywhere. And, with the simplicity of the
Metro Kalvar process, no special operator skills are needed.
Write today for details on how a Metro/Kalvar program can benefit you!
K
METRO/KALVAR, Inc.
745 Post Road, Darien, Conn. 06820 203 655-8209
A JOINTLY OWNED SUBSIDIARY OF MGM, INC. AND THE KALVAR CORPORATION
Meet Fifi Oscard: the Lady Has Great Tal(j|
TTeading up one of New York's
■'-'■ leading talent agencies serving
the industrial film and show fields
is an attractive and trim brunette
with the improbable name of Fifi
Oscard. Improbable because Fill
Oscard sounds more like the stage
name of a musical comedy sou-
brette than that of a most efficient
businesswoman who has made a
well-known name for herself serv-
ing the industrial film industry for
many years.
The Fifi Oscard Agency, al-
though working in the full spec-
trum of talent requirements, in-
cluding Broadway, Hollywood and
television, makes a distinct spe-
cialty of providing actors, writers,
directors and narrators to pro-
ducers of industrial films and
shows.
Miss Oscard's firm has been a
leader in this field for many years
and is one of the few talent agencies
in the country which is recognized
as a specialist in this type of cast-
ing. So well accepted is it through-
out the theatrical field that other
talent agencies, primarily theatri-
cally-oriented, willingly cooperate
with the Oscard agency in provid-
ing talent for industrial films on a
split-fee basis.
Miss Oscard represents about 30
actors, writers and directors on an
exclusive basis, and including such
outstanding narrators as Alexander
Scourby. Jackson Beck. Peter
Thomas and Norman Rose. She
also provides talent to meet the
particular needs of the industrial
market from amongst over 5.000
performers and creative people
registered in her files.
What is special about industrial
film casting requirements? Accord-
ing to Miss Oscard, industrial film
and show actors and narrW
must be thoroughly reliable |J
responsible people who cai |j
readily identified on the scrci. c
stage to a business backij!
Oscard; spccialint
and who can fit in easily v.r
tual business people on locat
office or plant.
Miss Oscard and her si
twelve know the capabiliti
thousands of actors of ju
right type to successfully pla\
men. accountants, farmers, g.
tion operators, as well as di -
lawyers and merchant chiefs
kind of creative casting has bi
her over a hundred stead\
tomers in the sponsored film liu
Fifi Oscard determined at .i n
der age to some day have a
trical career. After college
nard ) and after having raisi.
daughters, she finally felt sh. .,
time to do something aboiu i
(concluded on page
PRODUCERS . . .
"YOUR MAN IN HOLLYWOOD"®
Area Code 213/459-1019
. . . v/ill handle with core, all your West Coast production
recjuirements — negotiate name talent — set up cmd super-
vise animation, direct second unit shooting, dubbing —
expedite lab work — and — • serve as your ambassador
when you or your friends visit Southern California!
H. LEROY VANDERFORD
CONSULTANT
Film Production Services & A-V Communications
1051 Villa View Drive P. O. Box 2444
Pacific Palisades. Calif. 90272 Hollywood, Calif. 90028
24
BUSINESS SCRE
New Plio-Magic Film Strip/Phono Record Shipping Case.
An exclusive from PRC! Our new PlioMagic film
strip/phono record case holds eigfit film strip canisters
and up to eight phonograph records, each
with its own protective cushion.
Your A/V materials never had it so safe.
Because PlioMagic won't dent, rust or chip.
And the exclusive design of our cases
ensures tight, moisture and dust-resistant
closure. Without buckles or straps. Just a
twist of the positive locking latches and
your case is ready to ship or be carried
by its convenient handle.
What's more, you save in shipping
costs, thanks to the remarkable
light weight of Plio-Magic material.
And today's new improved Plio-Magic is
tougher, stronger, more
rugged than ever before.
hen it comes to film strips and
phono records, we make quite a
case for saf e,economical shipping.
Two great new ways to ship and store film cartridges.
6
The Plio-Magic Technicolor-type
cartridge box gives you the ultimate
in safe storage. Its hinged cover
closes tightly for maximum security
against dust and moisture.
Our Fairchildtype cartridge box
offers the same kind of rugged
protection. Available for AV400
and Mark IV type cartridges.
Shock-resistant construc-
tion assures safe arrival
of every shipment. Easy-
to-operate positive locking
system ends fussing
with belts and straps forever.
Write today Dept. BS-4 , 640 South Commercial
Ave., Carlstadt, N. J. 07072 for the new money
saving PRC fact kit.
PLASTIC REEL CORPORATION OF AMERICA
Manufacturars of
Film Reels, Cans. Shipping Cases. Reel Pat'-, Tj
Processing Rollefs. Cores and Bushings
640 SOUTH COMMERCIAL »VE . CARLSUDI. N I 07072. l201' 933 9125
Direct NYC Phone No (212) 524-M55
West Coast: 905 NORTH COIE AVE., HOllYWOOO, CALIF. 9003», (213) 462-7310
UMBER 2 • VOLUME 23
25
^t^* DICHROIC ^
DAYLIGHT
CONVERSION
A rcvolulionaty, palenled dichroic, developed specifically for color
TV and movie film production. Highly accurate, converts incan-
descent and quartz light to 5600° Kelvin— a perfect simulation of
daylight! The patented process enables the high efficiency inter-
ference filters to function by reflection, instead of conventional
heat absorption.
The revolutionary features include:
■A' Transmission of 85% corrected light available (much higher than
previously obtainable)
if Complete stability-Color temperature will not vary with age or
heat
if Normal operating corrected Kelvin color temperature of 5600°
i( Construction of Pyrex glass with sturdy steel frame
i( Fully safe and easy to clean
Sizes Available: Price
Sy4"X S%" forColortran 650 w. Quaru Duals $23.7S
4%"X 43,4" for Colorlran Mini-Lire 6 23.75
63/8" X 6V3" for Colortran Quartz 1000 w. Duals; 650 w. Multi-Beam 30.85
4'/;"X 6" forColortran Mini-Lite 10 30.85
7%" X TVs" for Colortran 1000 w. Quaru Wide Flood, Multi-Beam; Mole-Quartz Mickey Mole 38.50
7y2''X 8" for Colorlran 1000 w. Quartz Variable Broads 56.50
6V'!"X1iy4" forColortran 1000 w. Quaru Single; Multi-Beam Broads 59.50
Available from most leading dealers, or
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F&B/CECO
315 West 43rtl St., New York, N. Y. 10036
Branches: Hialeah, Fla. /Washington D.C. /Atlanta/Cleveland/New Orleans
Phone (212) )U 6-1420
Telex 1-25497
Cable CINEQUIP
When ordering a new subscription or forwarding a renewal order, please
be sure to include your Zip Code Number. Our circulation records are
compiled by Zip Codes according to U. S. Post Office regulations. To
help speed delivery of your Business Screen copies: show the Zip Code.
IKTRODUCING THE NEW
DuKam"Super-8"
DuKane
SOUND
PROJECTOR
. . . the only Super-8
projector that offers
magnetic recording
and playback, plus
optical sound repro-
duction— a preci-
sion-made unit with
automatic threading,
quartz iodine lamp,
solid state amplifier.
A professional qual-
ity machine that is
easy to operate.
WRITE fOR. COMPLETE
INFORMATION
DUKANE CORPORATION
AUDIO-VISUAL DIVISION
St. Charles, Illinois 60174 / Dept. BS-47A
Hie Unchangeable Dimension: Qiialit
'T'ociTiii H With professional audiovisual adiniiiistr;i
-*• from within the ranks of industn', we ha\c uitiic;
2G
some impressive demonstrations of new lightweight, at
niatic, low-cost sound projectors, partieularlv in the 8i
sound field. They offer considerable proinise for more eff
ti\e, wider field use of the film medium and have hrol
formidable barriers in reduced weight, effortless loading i
other conveniences.
But trulv-experienced users of films for both internal a
external communication will not look to the impending era
the "Mini-Moxie" with mini-minds. Whether the compa
acquires .50 or .500 of these efficient machines, the law
response remains unchanged: results attained by project
images will be oiJy as good and no better than the qual
of the pictures and sound which is delivered to the view
In today's business world of shrinking profits and higf
o\erhead, onK- more persuasive ideas and information, mt
effectivelv planned programs can get the job done. Greai
selling efforts, better instruction to workers and salesmt
more understandable service information and decision-m
ing infoniiation to potential bu\'ers can be implemented
projected audio\ isuals. This is no game for the amateur;
new economies in lab and equipment costs be translated ir
superior content!
And what of existing channels for public relations, prorr
tional or inspirational motion pictures':' For a very long tin
the 16mni and 35mm motion picture remains the basic
dium for reaching millions of potential viewers in organiz
groups, the schools, churches, grange halls and theaters. .V'
public service release of films to television remains on t
16mm standard.
So it's a time of challenge and responsibility for the m
who influence company audiovisual policy. Now the\- c.
implement field projection with renewed confidence. With
vast resource of specialized producers to call upon, thev Ci
accjuire films that really infomi or persuade or demonstrat
Simplicity is an art in itself. Onlv the most inexperience
executive is going to equate 8mm or Super 8 with "hon
movie ' film concepts.
.America has made great strides with functional use of tl
audiovisual tools, both stripfilm and motion picture. It's tin
to remember that film has tremendous emotional and ment
impact when its complete persuasive povv er is put to vv or
There's been a lamentable trend in recent years to neglc'
these inherent adv antages. American business should be e
posed to examples of today's best films, raise its sights an
use the film medium as it can be created by the professional
For example, trade between nations continues to be vit
to the economies of ,\merica, Europe, .\ustralia and the F;
East. Films can speed news of products between contimn
at jet-age speed and this has been greatly enhanced bv tl;
airmail packet of lighter Smm sound cartridges. But sue
films require understanding of overseas customs and trad
tions, expert translation of foreign versions. .\nd to get
appreciation of content, they must be skn'llfullv produeec
both at home and abroad. \\'e can vv ell remember that ov ei
seas sales account for a v ital 2o^<r of America's profit eeonom
and the same holds true (and better) for those who hav e t
sell to the people of these United States.
So, it's a time of real opportunity, onlv just renewed vv it
the aid of better color processes, better equipment, mor
experience with the value of audiovisuals. Let us use thi
time well, remembering that "the future depends on whic
end we use . . . heads we win, tails we lose!
BUSINESS SCREEI
SOMETIMES AT CAPITAL
• • •
Onr lab technicians take a little time ont
But not very often. Usually they're busy fulfilling your 35MM color lab requests on a two and three shift basis.
Here's the schedule: (1 ) Original film processing and one light color dailies at night; out to you in the morning.
(2) 35MM color release printing during the day. That doesn't leave them much time to fool around.
(Ommi^ms
FILM LABORATORIES, INCORPORATED
470 E STREET S.W. • WASHINGTON. DC. 20024. PHONE (202) 347-1717
1998 N.E. 150th STREET- NORTH MIAMI, FLORIDA 33161 •PHONE (305) 949-4252
DUMBER 2 - VOLUME 28
21
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
'ewe.
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
NEW YORK, N.Y.10017«(212) MU2-4450
For the finest in audiovisual production and services, depend on these
bigger, better pages of the industry's leading source: Business Screen.
Read by over 8,000 buyer-executives in U.S. business and trade groups.
SCREEN EXECUTIVE
Top Management Appointments
Are Announced by Movielab, Inc.
-k Top management appointments
announced by Movielab, Inc., New
York motion picture film labora-
tory, brought Norman Rinehart
and Peter Cardasis new posts as
vice-president of production. Nor-
man Lewis has been elected treas-
urer of the company and Theodore
R. Schreier is the new corporate
secretary for Movielab.
Both Rinehait and Cardasis
have served in management posts
at Movielab for a number of years;
Lewis joined the firm in 1967 after
filling top financial posts at New
York advertising agencies. As
newly-elected treasurer, he suc-
ceeds Daniel S. Eisenberg, now
elected vice-president, finance.
Schreier, who also joined the com-
pany this year, is an attorney and
a former partner in the law firm of
Sims and Friedman, specializing
in corporate practice. •
» * *
Louis Mucciolo Heads Industry,
Government Projects for Audio
>7 Louis Mucciolo has joined Audio
Productions, Inc., of New York
and California, as administrative
manager of industrial and govern-
ment projects. The former execu-
tive vice-president and executive
producer for Gerald Productions
has for many years been involved
• Complete producers services
, Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
REELA FILMS, INC.
A DIVISION OF WOMETCO ENtERPRISES, INC.
65N.W. Third Street, Miami,
Florida 33128
Phone: (305) 374-6262
WRITE rOR FREE CATALOG
''Vr'!!'l||i
Morris E. Fonda {left}, manager
the Agri-Systejns Division of Bla
Sivalls & Bryson, Inc., acce
Award of Excellence given by 1
tional Agricultural Advertising
Marketing Association for film "S
terns Farming With BS&B" p
duced bxj Cal Dunn Studios of C
cago. NAAMA's film commit
head, Robert Foster, gave plaq
in the production of industr
films. TV commercials and n
work promotions. He will contin
Louis Mucciolo: joins Audio
in these areas on Audio's staff, a
cording to Peter J. Mooney, pre'
dent.
Mucciolo is, like Mooney, a i .
president of the Film Produce
Association of New York and
currently active in the Manageme
Council on Motion Picture ProJu
tion. East Coast.
Slavko and Edward Vorkapich
Join New York Staff of Filmex
i-7 Slavko Vorkapich and his so:
Edward Vorkapich, have joine
Filmex, Inc., New York. Vork;
pich, now for the first time wii
a TV commercial production firn
is staff consultant, while Edwai
Vorkapich is director, cameramai
Slavko Vorkapich, a well-knu\>.
Hollywood movie director, ha^. '
veloped many montage princij
which apply to today's TV con
mercials. His responsibilities as
consultant will lie mainly in Filn:
ex's commercial division.
Edward Vorkapich previousl
served with Libra Productions.
28
BUSINESS SCREE
The 400-foot Bolex
So many people have told us that our Rex-4 l6mm camera
lakes such great pictures, we hated to see them stop shoot-
ing. Even If it was just to reload.
That's why we decided to create the 400-foot Bolex.
We simply designed the Rex-5 so that it accommodated our
400-foot magazine. And we did it without upsetting a hair of
the precision and versatility of the traditional Bolex 16.
In fact, we made 400-foot cameras more manageable.
Our magazine Is lighter and adds very little bulk or weight to
the camera.
Our separate interchangeable take-up motor lets you carry
three or four extra magazmes without breaking your back. (If
also lets you buy them without denting your wallet.)
Our electric grip makes "hand-held" filming easier on the
hands.
The 400-foot Bolex comes equipped with a sync-sound motor
and lightweight rechargeable power pack. You can also build
it into the most complete system you can buy. With prime
lenses from iomm to isomm. Wacrotelephotos. A full range
of zooms, including automatic zoom. And anything else you
can think of. (You can even use it as a loo-footer.)
Think about it. With the 400-foot Bolex, you might even plan
to film your next spectacular non-stop.
For free 16 page Industrial or Medical Bulletin and 16mm Bolex catalogue,
write Paillard Inc., 1900 Lower Road. Linden. New Jersey 07036.
LaBTV
stops
processing
headaches
4-ways
• SERVICE
• TIME
• QUALITY
• PRICE
Save yourself a headache. Next
time get a "professional" lab to
do the job. Only Lab-TV has the
knowledge experience and equip-
ment to the do the job right. Ask
any film-maker.
So take a tip, not a pill. Send
your next job to Lab-TV.
The Lab for
i6/35mm
Negative/Positive, Black/
White, Color & Reversal Film
OTHER SERVICES:
■ 16mm Color Printing ■ Reduction Prinlinj
• Processine i Printing • Dupe Negatives
• Fine Grain Positives • Release Prints
• Complete Services
723 Seventh Ave., New York 19. N.Y. • JU 6-2293
EXPO 67: Films on the Move i
(CONTINUED FROM THE PRECEDING PACE 22)
their seats, the lights go out, and suddenly
they have a feeling of weightlessness as film
is projected planetarium-style on the domed
ceiling. Meteorites fly by and visitors in the
72-seat theatre sway in their seats as they try
to maneuver the "sputnik."
The Soviet pavilion also has a triple-screen
film presentation of aspects of Soviet culture,
and a children's cinema, which enables par-
ents to tour the exhibits while their children
are kept busy.
These PaWIions Use a \'ariet^ of Techniques
Among the other national, state and pro-
vincial pavilions using film are: Venezuela,
Cuba and New York State, all using multiple
screens: Ontario, which has a 30-foot high
and 66-foot wide screen in a 570-seat circular
theatre; Quebec, with short loop film exhibits
and also regular showings of a short film
Monireal Un Jour d'Eie ("Montreal on a
Summer's Day" ) produced by Denis Archand
for the Office du Film du Quebec; Monaco,
with a 10-minute musical fantasy by Jean
Masson in an open-air 100-seat theatre as well
as regular presentations of one of the first
documentary films ever made, filmed by form-
er Monegasque ruler Albert I; Belgium, with
three audio-visual shows besides a regular
movie theatre; and Sweden, Switzerland. Mau-
ritius, Israel and Germany, which will all pre-
sent films in conventional format.
You're in the Action With "Circle-\'ision"
Of the private and industrial pavilions, one
of the most ambitious projects is by the Tele-
phone Association of Canada, which uses a
process called "Circle-Vision 360 degrees".
The audience, sitting in the center of a circular
theatre, has an uninterrupted view of a screen
running around the entire room.
With the bottom of the screen only seven
feet from the floor, the visitor has the thrilling
sensation of being caught up in typical Cana-
dian scenes, such as a hockey game between
the Montreal Canadiens and Toronto Maple
Leafs, the Quebec Winter Carnival, the Cal-
gary Stampede, and, in fact, many of the
scenic wonders of Canada, from Newfound-
land to Vancouver Island, from Niagara Falls
POST PRODUCTIOI\!
from dailies to answer print ....
Let us help you with all or part
of the finishing stages:
Editing, scoring, narrating,
effects, supervision of lal>
work, negative cutting.
We'll give your film that
HOLLYTIOOD POLISH
which makes the difference.
Professional standing with all
\^ est Coast service organizations.
References. Write or mil
GIJIVTHER von FRITSCH
265 M.irsuerita Lane, Pasadena, Calif. 91106
(213) 799-5267
Ontario's patilion contains a •530-srat circu,
theatre; films are presented on a 66-foot scree
to the Alaska Highway. The illusion of i
volvement is so intense that railings have bei
installed for the audience of up to 1,500 pe
pie to grip.
Although Circle-Vision 360-degrees h
been used in Disneyland, this is the first tin
that 35mm projectors have been used. Tl
large frame gives a much more intense effe
than 16mm, and with the nine projecto
spaced at 40^ intervals, this film by Robe
Lawrence Productions of Toronto promises •
be one of the highlights of the World Exhib
tion.
A New Half-Hour Film by Francis Thompson
The Canadian Pacific — Cominco pavilio
is a 12-sided theatre building seating 54
where every half-hour a film by innovate
Francis Thompson, whose production To B
Alive was one of the triumphs of the Ne'
York World's Fair, is to be shown. Mi
Thompson and his associate, Alexander Ham
mid, usually shoot about 80 miles of film tv
a production, never knowing what shape
will take until it reaches the editing rooir
The Expo film is no exception, although it
known that it generally follows the Man anc
His World theme, with the accent on youth
The multiscreen, multi-effect film is an eagerl;
awaited event.
The Kaleidoscope — Man and Color I'
vilion — produced jointly by six of Can;nl
leading chemical companies, uses mirrors .:
three projectors to involve the audience in
motion picture, color and sound kaleidoscope
(CONTINUED ON THE FOLLOWING P.-^CE 32 I
The operation was a|
success. ..but the patient died
You, too, can lose "patients" through some
small detail . . . such as titles not up to the
standard of the rest of your production. . .
Guard against loss of clients by protecting
your large Investment in time and money
by a very small Investment in Knight titles.
KNIGHT STUDIO
159 E. Chicago Ave., Chicago 11
30
BUSINESS SCREEN
IF YOUR SUPPLIER
CAN'T SUPPLY YOU
WITH REPLACEMENTS
CALLTHE SUPPLIER
WHO SUPPLIES
YOUR
SUPPLIER
We have the biggest,
most modern lighting
inventory in the East
We've been around longer
than anybody (1921). So if you need
lighting replacement parts, wouldn't it be nat-
ural to go directly to Charles Ross — your
supplier does! Matter of fact, Charles
Ross is the best place to go for all your
lighting needs! Send for a rental rate schedule.
THE EAST'S ONLY SPECIALIST - LIGHTING, GRIP EQUIPMENT, PROPS, GENERATORS
RENTALS / SALES / SERVICE (v\ Sole distributor of Mole Richardson Company Products in Greater New York
333 WEST 52nd STREET, NEW YORK. N. Y. 10019. Area 212, Circle 6-5470
lUMBER 2 ' VOLUME 28
31
Sound Ideas in
MOTION PICTURE RECORDING
At RPL, your ideas-in-sound come to life crea-
tively, on time, economically! Unexcelled film
recording facilities at your command ... in-
terlocked 16mm and 35mm magnetic record-
ers, 6-channel mixing console, l^•i^ch Ran-
gertone and Picsync tape transfer facilities,
interlock live narration studio, huge music
and sound effects library, an acoustically-
designed screening theater, and a top-flight
engineering staff! Why settle for less? Write
or phone for rates and full information. It's
a sound idea!
RECORDED PUBLICATIONS LABORATORIES
1565 Pierce Avenue, Camden, N. J. 08105
m FILM flOCIOfiS*
Specialists in the Science of
FILM REJUVENATION
FOR 16 MM AND 35 MM
RAPIDWELD Process includes treatment for:
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'•FACTS ON FILM CARE".
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^technique. inc.
37-02 27 ST., L. I. C. 1, N. V.
STlllwell 6-4600 • Est. 1940
EXPO 67: Films on the Move
(CONTINUED FROM THE PRECEDING PAGE 30)
By an inventive process, the audience feels
that it is actually part of the kaleidoscope,
new patterns being created with movement of
people. Three chambers treat the themes of
morning colors, the colors of day and evening
and night colors — an enlightening voyage.
Canadian Kodak Show Created by Crawleys
Other private pavilions using film are: Air
Canada, with a 16mm film on the effect of
aviation on Man and His World; Canadian
Kodak, which presents a multiscreen color
film and slide show produced by Crawley Pro-
ductions of Canada; Canadian National, which
has a 200-seat octagonal theatre; Canadian
Pulp and Paper Association, with a show made
up of films and shdes: Du Pont Auditorium,
with scientific films relating to the themes of
the international "Insight 67" scientific pro-
gram; Pavilion of Economic Progress; Interna-
tional Trade Centre; the Sermons from Science
Auditorium, which has multilingual science
films and a seven-minute filmed religious pre-
sentation; the Steel Pavilion, which has a 350-
seat auditorium. Also, the United Nations
pavilion contains a 300-seat auditorium where
various films deahng with U.N. activities are
to be shown.
Three Film Festivals Being Held at Expo
Quite apart from the films shown in the
pavilions. Expo win have several film festivals.
The eighth Montreal International Film Festi-
val takes place in the 2,000-seat Expo theatre
from August 4 to 10, followed on August 11
and 12 by the Fifth Canadian Film Festival
and from August 12 to 18 by a world retro-
spective of Animated Cinema.
During these two weeks 100 50-second
films, selected from 256 shorts entered for
the Man and His World film contest, will be
shown. Winner of the contest was Czechoslo-
vakian Pavel Prochazka with his entry entitled
Man and His Health.
Techniques for the Screen of the Future
Expo, then, illustrates the importance of
films in Man and His World, and shows how
revolutionary techniques may be changing the
face of cinema. •
Y0UNEEDTHESE2B00KS
by JOSEPH V. MASCELLI, A.S.C.
American Cinematographer Manual
Revised, enlarged new edition. Over 600 pages
of concise, informative shooting data in a format
designed for everyday usage. $12.50 postpaid
The Five C's of Cinematography
Here is the first practical fully-illustrated book
showing how to adapt proven Hollywood produc-
tion methods to limited budget pictures.
. $12.50 postpaid
Send for free Brochure
California buyers please add 4% ta«. Foreign buyers
pay by International Money Order Remittance must
accompany single book orders.
CINE/GRAFIC PUBLICATIONS
P.O. Box 430, Dept. B • Hollywood, Calif. 90028
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WRITE FOR INFORMATION TO:
3525<C West Peterson • Chicago 60645
SAWYER'S INC.
a SueSlOlARV 0* GENE HAL aniline f. m M CORPOnATION
32
BUSINESS SCREE
ARRIFLEX
SERIES
ARRIFLEX plays dual role — shoots animation and
live action for Multiple Sclerosis Society of America
How do you convey the crippling effects of Multiple Sclerosis in some
50 countries throughout the world — in only 83 seconds of running
time? This was just one of the problems facing Rex Fleming in filming
a sequence for "My Friend Joe," a U'/z minute SOF color production
for the Multiple Sclerosis Society of America. "Even more restrictive
than the travel costs," writes Mr. Fleming, "was the short time
allotted this sequence on the screen. Footage from the various loca-
tions could never have been presented within the required 83
seconds."
Mr. Fleming's answer was animation — simple in technique to main-
tain the film's low budget, yet high in creativity, quality and effective-
ness to arouse public support of research programs. Working with
actor Jimmy Stewart's prerecorded narration, Mr. Flemmg shot the
fast-moving animation sequence with the elements of each scene
merging into the next. "Since the objects in each scene literally
re-form themselves into each succeeding scene, we were not only
able to convey our point in the 83 seconds, we also reduced the
number of cells required to 178 instead of almost 1000. We now use
this technique quite often, sometimes amazinp our clients bv show-
^^[SDIFlIiXJ
CORPORATION
OF AMERICA
ing them how limited animation can strengthen their message while
reducing costs."
An Arriflex 16 shot both the live action and animation sequences.
"The choice was a natural. Budgetary considerations limited the
amount of equipment we could apply, so our camera had to be equally
suitable for hand-held shooting and the animation sequences. The
Arn's reflex viewing made easy work of the critical framing and
focusing. We have found that we can do pop-ons. scratch-offs. titling,
wipes, straight cell animation and much of our 'budget' animation
with our Arriflex 16. We always get excellent picture quality, because
Arn's film movement produces perfect registration, and unfailingly,
gives us sharp steady pictures."
Mr. Fleming's approach to his film assignment was discerning and
resourceful — so too. was his choice of camera. For, whenever a
production represents challenging problems, imaginative producers
all over the norld rely on the versatility and adaptability of the
Arriflex W,;t Orp' BS to- litfrolur..
25-20 BROOKLYN-QUEENS EXPRESSWAY WEST
WOODSIDE. NEW YORK 11377
UMBER 2 ■ VOLUME 28
Making movies
^} isn't hid stuff
You can't afford to play games with time or money.
That's why it's so important to buy or rent your
equipment from professionals.
At Camera Mart we make it our policy to stock the
best equipment available for studio or location.
Professional equipment that is lightweight, portable,
easy-to-handle; such as Arriflex, Eclair, Colortran,
Nagra Sound Recorders and Wireless
Mike Systems, Elemack and Colortran Dollies. Plus
battery operated portable Sun Guns, long range
Angenieux Zoom Lenses, etc. You'll find these
and many more at Camera Mart.
Don't kid aiound with your equipment needs.
Call Camera Mart today. Phone: 212-757-6977.
Specializing in equipment lor TV News,
Documentaries, Industrial. Educational,
16mm-35mm Production
THE
CAMERA MART
INC.
1845 BROADWAY (60th ST.) NEW YORK, N.Y. 10023 212-757.6977
SALES O SERVICE O RENTALS
Was an Eventful Visi r for the man who
has made so many notable contributions to
Sessional camera and fihii laboratory equip-
:nt widely used throughout the world. Durint;
)ril. Dr. Robert Richter, president of Arnold
Richter in Munich, Germany, came to the
S. to receive an Academy Award for scien-
c and technical achievement at those Holly-
Kxl ceremonies. The "Oscar" plaque was
;sentcd by actor McDonald Carev on April
th.
The manufacturer of Arriflex motion pic-
e cameras and other equipment was honored
a significant time: 1967 marks the .'iOth
niversary of the founding of his company
d subsequent receptions in Hollywood and
;w York paid further tribute to the men who
veloped the famed "Arri" line in 1917. The
lividuals most importantly involved are Dr.
chter. his partner and co-founder. Dr. .'Xu-
st Arnold, and chief engineer Erich Kaestner.
To mark the company's 50th birthday, Paul
ingenstein, president of the Arriflex Corpora-
n of America, presented Dr. Richter with an
graved desk piece at the reception held at
: Plaza in New York City on April 20. The
cribcd message carries a tribute shared by
"the appreciation of the American motion
rture industry for the contributions Arriflex
neras have made." The Arri was hrst intro-
ced in the U. S. in 1953 by the company
Industry Honors Dr. Richter
on Arri's oOtli Anniver.sar>
which shortly thereafter became the Arrille.x
Corporation of America. But Arnold & Riehter's
lirst portable hand-held tamera. the predecessor
Dr. Robert Richter, president of Arnold &
Richter KG, with an Arriflex 16BL camera.
of today's equipment, was the "Kinarri" born
in 1925. By 1931. they had begun development
of the first mirror/shutter reflex viewing sys-
tem. It took five years to perfect the invention
and the first Arriflex 35 with this feature was
marketed in 1936. The first 16mm Arrillcx
camera was introduced in 1952.
Pitlurcd at reception in New York i left to right):
Victor James, vice-president of .Arriflex Corp. of
America; Dr. Richter; and Paul Klingcnstein, the
president of the Arriflex Corporation of America.
It was developments like these, plus the first
quickly interchangeable electric motor drives
\\ith tachometer control in a hand camera; the
tirst registration pin movement (.'\rrillex 16
only ) in a small portable camera: and the first
hand-camera design with "anatomical engineer-
ing" that won the Academy honor for Arnold
& Richter KG. The company, incidentally,
knows what its equipment can do: it maintains
complete production facilities, including sound
stages and studios and recording facilities at its
Munich headquarters and in the Bavarian
mountains.
Happy anniversary Dr. Richter! •
THE CALENDAR OF NATIONAL & INTERNATIONAL AUDIOVISUAL EVENTS
MAY
May 8-12: 23rd N'uliunul Conference-American
Society for I raininj; & Development. Boston.
Massachusetts.
• * «
May 12: Kighth Annual .American Tilm Festi-
val AHurds Dinner, .Vnicricuna Hotel, No\^
York City.
May 10-13: Annual American Film Festival
(awards banquet Friday. May 12). Blllmorc
Hold, New York City.
lUNE
.liinc 1-3: Industry Film Producer Association
National Conference and "Cindy" Awards
li:iii(|uct. Miraniar Hotel. Santa Monica. Cali-
lornia.
June 1-2: National Visual Presentation .Vvtoci-
atfon's 14th .Vnnual "Davs of Visuals" and
Awards Banquet. .Stailer-Hilton Hotel. New
York City.
• • •
June 13-14: British National Industrial Film
Awards .Selection, sponsored by the Confed-
eration of British Industry. Shell Centre The-
atre. London. England.
June 19-24: 14th Inlcmational AdverlLsing Film
Festival, Cannes. France. For theater and
television advertising films.
lULY
Julv 10: .Vnnuul Farm Film Professional Im-
pro^enu'iil .\wards, ilinncr ceremonies al
the University of Nebraska, Lincoln.
lULY
July 15-18: 28th National Audio-Visual Con-
vention and Exhibit. Palmer House, Chicago.
Illinois.
AUGUST
.\UKUst 1-5: 38th PSA-MPD International Film
Festival, sponsored by Motion Picture Divi-
sion, Photographic Society of America. Seattle,
Washington.
* •> *
August 8-10: Conference on Education & Train-
ing; Education & Training Exposition, spon-
sored by ihc .American M.uuigcnient Assn.
Americana Hotel. New York City.
* * •
.Vugust 11-15: Fifth International Labor Film
Festival. Montreal. Canada.
.\ugusl 20-24: Biological Photographic Associ-
ation .Annual Meeting. Royal York Hotel.
Toronto. Canada.
* * •
.'Vugust 20-26: 2lsl .\nnual Conference, Uni-
versity I'ilm l>roduccrs As.sociation. Univ. of
So. Dakota. Vermillion. South Dakota, is host
in 1967.
• « •
SEPTEMBER
.September 5-10: Eighth International Industrial
Film F'eslival, sponsored by the Council of
Industrial I ederations of Europe. Lisbon, Por-
tugal is host city and the Portuguese Federation
of Industry is the host organization in 1967.
* • •
September 23; Canadian Film .Awards cert -
monies, Toronto, Canada.
OCTOBER
October 6: 15th Annual Columbus Film Festi-
val "Chris" .Awards Baiu(iiet. Fort Ha\es
Hotel. Columbus, Ohio. (Entries close Aug. II
* fc •
October 15-20: 102nd Technical Conference,
.Society of Motion Picture & Television Engi-
neers. Edgewatcr Beach Hotel. Chicago
October 19-20: .Seventh International Film and
TV F'eslival of New York, New York Cil\ .
For entry details write sponsoring host: Indus-
trial Exhibitions. Inc.. 17 E. 45th St.. New
York. N. Y.
« »
October 16-20: International Management Film
Award Competition. Finalist Judging. New
York City. Entry lists to close Sept. 15. Write
for entry data to: A. G. Toran. Society for
■Advancement of Management. Inc.. 16 W. 40th
St.. N.Y.C. I00I8.
• • •
October 20-29: lllh .Annual .San Francisco In-
temulionul Film Frsli>al. Primarily theatrical
event but includes section judging "Film as
Comnuinication." For entry details to that
competition write Stewart Macondray. c o
W. A. Palmer Films. 611 Howard St.. San
Francisco,
October: National Safely I'ilm Contest .Vwards
Presentation, during National Safety Con-
gress. C hicago. III. Dale to be announced.
NOVEMBER
November 1: Freedoms Foundation Film
.Awards: cnlry lisi closes lor cnlr\ forms
write: Freedoms Foundation. Valley Forge. Pa.
JMBER 2 • VOLUME 28
3S
Rent an NPR:
see if you
get more shot
in one day.
Sync sound without a blimp and five-second
magazine changes aren't built into the NPR
just to make life easier for the cameraman.
He's getting paid anyway. It's the producer
we care about. The NPR makes life cheaper
for him because he's able to get more shot
in a day. Shooting sync sound is just as easy
with the NPR as shooting silent. And sync
sound effects save editing and dubbing time.
The NPR lets you spend the day shooting,
not setting up. It weighs only 21 pounds with
Angenieux 12-120 zoom lens and 400 feet
of film. You can climb a tree with it in one
hand, like a briefcase. The rotating turret
will accept any two lenses you like. And
since they're not inside a blimp, you can
get at them fast. The magazine is threaded
when you load it, before shooting starts.
Changing magazines takes five seconds,
and you don't need to touch the film.
The NPR needs no blimp, no AC power and
no clapstick. It uses a battery operated
constant-speed motor with a sync-pulse
generator and an automatic clapper. Moving
the NPR and tripod from one studio setup
to another is a fast one-man operation.
Try that with a 70 pound blimp. The NPR's
precise reflex viewing lets you see what's
just off-screen in the viewfinder. No more
microphones getting into the shot.
If you are a producer, you'll agree there's
something in our claim that this spontaneous
camera is liable to pay for itself quicker
than most. If you are a cameraman, try
renting an NPR for more good first takes.
The producer might think it's you.
Service, sales and rental facilities are available from
these expert, franchised dealers: east coast: F&B
CECO. Camera Mart. General Camera Corporation.
Camera Service Center and SOS Photo Cine Optics;
middle west: Behrends Inc. and Victor Duncan Co.;
west coast : Gordon Enterprises. Mark Armistead
and Brooks Camera. Or write us for a complimentary
brochure on the NPR: Eclair Corporation of America,
7262 Melrose Avenue, Los Angeles 46. California.
motion picture cameras since 1909
patents coutantmathot
NUMBER 2 ■ VOLUME 28
17
Variety has no box office figures on our latest movie.
But that's aingtit. We find receptive
audiences at national conferences,
community gatherings, sales
meetings and on television.
It's very good for your image.
Wolper Industnal Films concentrates
on fresh approaches to business
films while developing dynamic
and exciting presentations
for our clients.
If we never shoot for a "Boffo" at the
Bijou, It's because the curves we're
trying to feature have to do with sales.
Industrial Film Division of
Wolper Productions, Inc.
A Metromedia Company
Mel London, Vice President
485 Lexington Avenue, New York. N.Y. 10017
682-9100
8544 Sunset Blvd.. Los Angeles 90069
OL 2-7075
38
BUSINESS SCREEN
NUMBER 2 « VOLUME 28 OF BUSINESS SCREEN MAGAZINE
jriie Year's Best Films for Safety Education
Top Honors of IN'ational Committee on Filniii for Safety
; Go lo 1 I Pictures: 12 Others Reeeive Awards of Merit
TJronzi; Pi.AQLE Awards, sym-
bolic of the ycar"s best mo-
Ion pictures for safely education.
vmII be presented to 14 producers
and sponsors whose titles were
Selected from among the 106
irfinalists" in the 24th Annual Na-
tional Safety Film Contest con-
■klucted by the National Committee
,lon Films for Safety.
1 1 Another 12 films received
1 (Awards of Merit in the contest,
ipudged by leading representatives
ijof national safety organizations
ijwho are represented on this jury of
[experts in the field. The awards
I were made in late April at Mon-
treal. Canada. There are four prin-
cipal categories for entries: occu-
pational safety; home safety; traf-
fic and transportation safety; and
general safety. Sound slidefilms
are also judged (separately) as are
television and theatrical films and
r\ shorts and "spot" films.
Occupational Safety Awards
There were three winners of
bronze plaque awards among oc-
cupational safety motion pictures
produced last year. Facts About
Backs, a 14-minute instructional
motion picture produced for the
Bell System by Graphic Films
Corporation, won one of these top
honors. It shows the cause and
prevention of back ailments. The
Hiimllrap Test, a 21 -minute em-
ployee color film produced for the
United States Steel Corporation by
Matt Farrcll Productions, was a
plaque winner. Third plaque win-
ner in the occupation group was
an inspirational eight-minute color
film, created for the .Xerox Cor-
poration by Holland-Wegman Pro-
ductions. Inc. Titled You ami Of-
jice Safety, the picture focuses on
typical office practices which
create hazards.
Four Awards of Merit went to
occupational safety films, includ-
ing another film sponsored by the
Northwest Forest Industries' Film
A .sct'fM- from "Tlu Ildtullmp Test"—
Committee ( w inner of a plaque
last year). The Cutting Creu, an
I I -minute color film, was pro-
duced by Rarig's Inc. and covers
hazardous problems faced by tim-
ber crews. The Humble Oil & Re-
fining Co. sponsored the merit
winner. Danger H/2/S, a 13-min-
ute color film produced by William
Frutchey Associates.
Pre\ention of wire rope acci-
dents was the mission of a merit-
award winner. The Day They
Dhlii't Inspect the Rope, an eight-
minute color film for employee
showings. Sponsored by the Union
Wire Rope Division of Armco
Steel Corporation this film was
produced by The Jam Handy Or-
ganization. The final Award of
Merit in the occupational category
went to Safety Makes Sense, a 20-
minute color film on safe practices
in lift truck operation. The spon-
sor was the Industrial Truck Divi-
sion of Clark Equipment Com-
pany and the film was produced
by Pilot Productions, Inc.
Two Plaques for Home Safet\'
Only two bronze plaque awards
were given in the home safety
group. An 1 1 -minute color film.
Donald's Fire Survival Plan, won
top honors for its producer. Walt
Disney Productions. The film il-
luminates the need for a family
fire escape plan. The other plaque
winner among home safety films
was Growing Up Safely, a 25 min-
ute color film sponsored by Can-
ada's Department of National
Health and Welfare. Produced by
Crawley Films Ltd., this picture
shows home safety practices which
affect children from birth to school
age.
The very important field of traf-
fic and transportation safety edu-
cation had 20 "finalists" and three
bronze plaque awards went to the
best of these films. The 1 .^-minute
film, Post-Mortem. won a top
award for Cine AssiKiates. Inc. as
it showed accident situations
caused by common drugs. Charles
Cahill & Associates, specialists in
safety film production, won top
honors with Space Driving Tac-
tics, a I6-minute film which shows
the importance of a "space cush-
ion" in traffic.
The third plaque award in this
group went to a U. S. Air Force-
:^ZJI^ (CONTINUED ON PAGE 52)
"Follow the Leader" challenges individual versatility.
Sec II at Expo: "A Time lo Plav
Tliree-Sereen Pietiire to lie .Slio» u in the I. S. Pavilion
95
ANorHiR Smash Hii on the
.irder of the Johnson Wax
film. I'o Be Alive, top film attrac-
tion of the New York World's Fair,
was unveiled at a preview showing,
April 20. at New York's Museum
of Modern Art. The Polaroid Cor-
poration's A Time to Play is a
most exciting and unique tri-screen
motion picture that will be viewed
by millions of visitors to the geo-
desic-domed United States Pavil-
ion at Expo 67 in Montreal. Can-
ada. It was greeted by the New
York preview audience with sev-
eral minutes of frenzied and sus-
tained applause.
The 20-minute film was specif-
ically commissioned for Expo 67
by the United States Information
Agency, which wanted a provoca-
tive contemporary film in keeping
with the U.S. Pavilions theme,
"Creative America."
A Time To Play fulfills that
requisite, being an unconventional
treatment of universally-played
children's games that reflect the
competitive nature of adult society.
Based on the philosophy of the
biblical text of Ecclesiastes, it sug-
gests the story of the cycle of life
with its continuing yet ever chang-
ing emotional patterns.
The film was created and di-
rected by the well-known Ameri-
can still photographer Art Kane,
in his first experience with the
medium of motion pictures. His
magnificent picture essays have
appeared in Life, Look. McCall's
Vogue, Harper's Bazaar. Esquire.
Sports Illustrated, and the Satur-
day Evening Post. The film was
produced by VPI, of New York.
The title, A Time lo Play, is
Kane's own extension of Ecclesi-
astes. Chapter 3, Verses 1-8. which
be:ins: "For everything there is a
season, and a time for every mat-
ter under heaven: A time to be
born, and a time to die . . ."
A Time to Play utilizes the tri-
screen motion picture technique in
three cameras were used to create
the integrated design of the film.
Three motion picture projectors
are used to show different, yet
compatible scenes on separate
screens. The resulting photograph-
ic montage is a bold adventure for
even the most sophisticated movie-
goer. Mingled with scenes of beau-
ty and joy are emotional sequences
of real terror.
The games that Kane selected
for the film were chosen for their
ability to reflect adult life with its
joys and sorrows; its struggle for
existence; its good and evil; and its
bold insecurity; and its warmth
and goixi fellowship.
They arj dramatized by Ameri-
can childn r. of many races at play.
Kane ha^ attempted to capture
tender, lyrical, blithe and turbu-
lent motxls. The resulting film is
neither a lesson nor a form of
entertainment, but a sensitive emo-
tional experience.
Production credits for \'PI in-
clude Kane, as creator and direc-
tor; Bob Drucker. producer; Mike
Murphy, cameraman; Kikimo Ka-
wasaki, editor; and Marc Bucci,
music composer. •
"Blind Man's Puff"— exploring a face Inj touch oprn.f
Firir uorld of perception, (\ccnr in ".\ Time to Play")
NUMBER 2 ■ VOLUME 28
39
Migrant icorktrs inaci real-life
roles in "While I Run This Race."
VISTAS Aid the Migrant Worker
"Vt hile I Run This Race" Sh
in Sequel to Acadeniy-Award
'T'HE Work of four VISTA Vol-
-*- unteers in America's South-
west, helping migrant worl<ers to
stand on their own feet, is reported
in authentic and compelling cinema
in a new companion film to the
recent Academy Award-winning
documentary, A Year Toward To-
morrow.
The film. While I Run This
Race, was also created for Vista
by Sun Dial Films, Inc., producers
of the "Oscar" winner, and was
shot on location in Arizona. It is
scheduled for release later this
month.
Music Appropriate to Theme
Charlie Byrd, well-known gui-
tarist, composed an original score
using a Mexican-American theme
in one location and a theme based
on a Negro spiritual for the other
location. In addition to guitar,
mandolin, marimba and drums.
a "penny whistle," more techni-
ows Vista Volunteers at Work
Picture Produced by Sun Dial
cally called an orkon flute, car-
ries the plaintive solos.
The production team of writer-
director Ed Levy, photographer
Ross Lowell and editor John Oet-
tinger, assigned by Carl V. Rags-
dale, president of Sun Dial Films.
Inc., the producers have again
collaborated for their second film
about the experiences of VISTA
Volunteers by shooting the on-lo-
cation featurette at two migrant
worker shack towns in the 120
desert country of Southeast Ari-
zona. Actor Charlton Heston de-
livers a hard-hitting narrative.
Arizona locations were chosen
because of the squalid living con-
ditions of the communities (no
stores, no street signs, no mail
delivery, no drinking water) and
the desperate plight of America's
migrant population.
The camera crew recalls that
during the filming, "the improvised
coolers were useless. The VISTAs
Poll-winning guitarist Charlie Byrd (left) and Cliff Chip record musical
hachftronnd for Spanish-American scenes in "While I Run This Race."
and townspeople were more used
to the heat, but even so, we had
to break every few minutes to
wipe away their perspiration.
When we shot at dusk, wc were
attacked by insects swarming
around the lights."
T)pic!il N'ISTAS Are Featured
The Volunteers chosen for the
fihii were a retired couple and two
young men. Mr. and Mrs. Donald
Jackson, of Berkeley, California,
experienced in agricultural and
educational work, were assigned
to the Mexican migrant town of
Stanfield, Arizona, while Larry
Kelly, of Saint Paul, Minnesota,
and Bob Breving of Cincinnati,
Ohio, were working in the nearby
Negro community of Allenville.
The Stanfield sections of the
film, edited in episodal contrast to
those of Allenville, depict the
problems the Jacksons encounter
Charlton Heston narrates V/STA'i
film, "While I Run This Race."
when they try to enlist the ap-
proval of the farm workers for a
children's day care center. With-
out the center, the children will
never hear English until they go to
school.
Borrowing an old trailer, the
Jacksons travel around the 15
camps, carrying toys and dolls
with them as incentives. They of-
fer jobs to the housewives as teach-
ing assistants; even though they
have had little formal education
themselves, they can be trained.
Helps Migrant Learn a Trade
One of the film's sidelights con-
cerns Mr. Jackson's success in
pointing an unemployed migrant
worker in the direction of a job as
a trade apprentice, a job that can-
not be replaced by modern farm
machinery.
Cleanup day in Allenville comes
with only the VISTAs. their pro-
ject supervisor and one resident
on the scene. Levy's talent to con-
trast the sandy stretch of land of
gutted automobiles and junk with
Cameraman Ross Lowell finds re
pite from 114-(iegrpc desert heat ei
countered iiliile on film locatior
the riotous Arizona landscap
around it captures the spirit of th
community's heat-induced apath\
Rounds of door-knocking an(
elbow-bending, however, turn ou
enough neighbors to clear the com
munity of much of the junk, anc
at the end of the day, a rentei
flatbed truck carries tons of littc
away from Allenville. The towi
has done something on its own
has handled, for the first time, iti
own problem. Later on, a skepti
cal resident takes a chance or
hope, and inspired by the cleanuf
campaign, visits the nearby whiti.
community to inquire about street
signs. She returns, slightly fatigueiJ
from the confusion of bureaucratic
door-pointing, but with good news
Allenville has solved another ol
its problems, and is beginning tu
get on its feet for the first time.
Where Volunteers Are Service
VISTA Volunteers serve in
poverty areas all over the United
States, from the ghettoes of New
York City to the isolated villages
of Alaska. They are paid little
salary and a meager living allow-
ance, and upon completion of their
service receive a stipend of $50
for every month of service. During
their year, they must live in the
same surroundings as the people
they serve.
White I Run This Race is a true
story. The VISTAs and the people
of the two migrant communities
re-enacted the incidents as they i
originally occurred.
The film was produced by Sun
Dial Films, Inc.. for the Office ol
Economic Opportunity. Distribu-
tion schedules are not yet final-
ized, but the film will be available
in a 281 2 minute, 16mm version
* * *
Academy Award Story on Page 10
* The report on the 1967 Aca
demy Awards program, at which
Vista's A Year Toward Tomor-
row was named the "Best Docu-
mentary Short" of the year,
appears on preceding page 10. •
BUSINESS SCREEN
rhey Hold "The Thin Blue Line'
Long Overdue Film Tribute to Law Inforcement Agencies
Sponsored by Kemper Insurance for Nationwide Showings
How Long does a big city po-
lice squad take to get to the
scene of a crime? What kind of
raining does a policeman go
hrough? What kind of situations
iocs he run up against while
jrowling on the night-time beat?
These and a dozen other pene-
trating questions are answered in
The Thin Bhte Line, a compelling
film documentary produced for
Kemper Insurance companies by
the Industrial Film Division of
Wolper Productions. Inc.
I "This film is concerned with
'a kind of insurance nobody can
buy — but without which every
American would live in constant
Ifear of losing his property, his
freedom, even his life." explains
James S. Kemper. Jr.. president
bf the Kemper companies, in the
[introduction. "The first line of de-
fense against crime and violence
lis the thin blue line formed by
tour police across the country. To-
aay, when the problems and
jdangers faced by policemen are
!greater than ever, they are too
often taken for granted."
I In 26 minutes of exciting, yet
Isobering action. The Thin Bhie
'Line presents views of critics of
|law enforcement methods and ex-
I plains the plight faced by the po-
jlice and their feelings about public
i apathy, lenient courts and riot-
ling, giving audiences new insight
I into one of the most pressing and
(controversial problems of oui
times.
Narrator Van Heflin says,
"While the charges and counter-
charges rage, the crime rate con-
tinues to grow — a murder every
hour, 3000 burglaries every day,
three million Americans hopelessly
addicted to narcotics, and a 50
per cent increase in the last five
years in major crimes committed
by teen-agers. Each year in trying
to hold the line against crime an
average of 51 officers are mur-
dered and 3 1 die in line-of-duty ac-
cidents."
The Thin Blue Line shows inci-
dents from the inner workings of
several police departments across
the country, including a spine-
chilling call from a woman with
a prowler in her house as it ac-
tually came in to the Communi-
cations Center of the Chicago Po- ,
lice Department. In other se-
quences, rookie officers are seen |
undergoing training in California. !
and viewers go along on an 8 pm
to 4 am tour of duty with officer
Tony Day in Rochester, N.Y.
The film is a strong and con-
vincing argument for support of
municipal police departments. It
is timely and excellent public re-
lations for the progressive-minded
Kemper companies. Endorsements
have come in from such groups
as the International Association of
Police Chiefs, the Chicago Police
Department, and Northwestern
University's Traffic Institute, as
well as from thousands of ordi-
nary citizens concerned about the
rising crime rate and public apathy.
Kemper has told its 12,000 in-
dependent agents across the coun-
(CONTINUED ON PAGE 66)
Training procedures u/iiV/i members of the California Higliuay patrol viust
undergo before taking the field are pictured in "The Tliin Blue Line' an
effective dnciimrnlanj fnoduced by Wolper Productions for Kemper Co.
"k^ and Cookies"
Youngsters' Joyous Reactions on Cookie Production Line
Captured \^ ilh Sublime .Artistry in This Nabisco Picture
THERE Are Films which, from the first moment of viewing, give
evidence of their freshness and vitality. It's this sort of picture
which makes even the most jaundiced film viewer straighten up in his
chair and look with renewed interest at a possible candidate for awards
honors. Such a picture is a new 1 3 ' 2 -minute color subject. Kids and
Cookies, produced for the National Biscuit Company by Audio Pro-
ductions. Inc. Intended for groups of school-age youngsters and a
replacement for this sponsor's perennial favorite. Crackers by the Bil-
lion, initial reaction seems to assure a much wider audience for the
enthusiastic children who play uninhibited roles in this new film.
The concept is beautifully simple. Audio cameras tour the cookie
production lines of two Nabisco bakeries while the soundtrack records
the bubbling, happy responses of a group of elementary school children
to the sight of their favorite fare being made before their eyes. There
wasn't any script — the children weren't acting — just reacting! Nor
was there any staging or interruption of normal operations at the
bakeries in Philadelphia and Fair Lawn. New Jersey where these scenes
were lensed.
As basically simple things often do. Kids and Cookies conceals a
high degree of complex artistry under its simplicity. Audio director
Hans Mandell, frequently cited for his unique gift in translating indus-
trial operations into cinematic showpieces, shows the "playful" side
of his talent as this film orchestrates an army of cookie-cutting, choco-
late-pouring, icing-squirting and dough-mixing machines into an excit-
ing and amusing visual adventure.
Equally delectable are the spontaneous comments of the youngsters
as they "ooh" and "ah" their way along the production line and in-
struct one another, hilariously, on the intricate operations. By chance,
one of the visitors takes it upon himself to deliver a running commen-
tary on the action, from beginning to end, gratuitously unifying the
action. There's ani>lher happy moment when one of the boys enthuses
"I love them cookies" and has his grammar lesson on the spot from
another youngster: "not them . . . these!"
Nabisco spokesmen feel that Kids and Cookies "is intended to pro-
duce a warm, friendly view " and originally intended the film for school
viewing. Initial reaction has been so strong, however, that the specifica-
tion has been expanded to include women's clubs and other general
audiences. The company's older film, with a long and successful 12-
year life, was seen by more than 12 million viewers and had 41,000
showings. Kids and Cookies should have an equally illustrious career. •
NUMBER 2 ' VOLUME 2S
41
^ f
Overseas areas wlwrc Soutluiit Buptiit Radiu-TcUxUiun Com-
mission's programs are circulated are examined by Dr. Paul
Stevens (right) and marketing director Clwrles Roden. Tele-
vision films are translated into jour languages for overseas.
Filmed Tele% ision Programs Bring Message
of Faith to Millions at Home and Abroad
rpuis Week Nearly 50.000.000
-'- people throughout the world
will hear radio programs or see
filmed television shows designed
for one purpose — to carry the mes-
sage of Christianity to the viewer or
listener.
Next week and the week after —
for an annual audience total of
more than 2,400,000,000 people—
this material, produced by the
Southern Baptist Radio-Television
Commission, Fort Worth, Tex.,
will be programmed on approxi-
mately 2,300 stations, in nine lan-
guages including Russian and Chi-
nese.
To supply broadcasters with fin-
ished products such as Master Con-
trol. The Baptist Hour, or any of
22 other radio programs, the Com-
mission stocks enough recording
tape to literally circle the world.
And for television, it takes a
running inventory- of some S200,-
000 in'^film prints, 4,000 black and
white and color, to satisfy demand
for current shows: The Answer, a
half hour series and sixty and
twenty second inspirational spots
featuring Dr. Theodore F. Adams.
Every year $35,000 in prints from
13 new feature-length productions
are added to this inventory and an
equal amount of older subject ma-
terial is usually retired.
""We have come a long way,"'
says executive director Dr. Paul M.
Stevens, "from 1941, when the
idea for a Radio Commission was
first proposed by Dr. Samuel Lowe
of Atlanta. In those early days all
the emphasis was on radio, and it
was not until 1954, that we pro-
duced our first pilot film for The
Ans^ver series."'
The Answer started as a method
of presenting the parables of Jesus
in contemporary terms, later ex-
panding to touch on spiritual prob-
lems of man and to include biblical
documentary films. The initial pro-
duction. This My Son, was the
modern version of the prodigal son.
Southern Baptist's Radio-Television ("oniniission >^ as a
Pioneer in Color Films for Ueli;j;ious TV Programming
filmed in color on a western ranch.
With this use of 16mm color.
The Answer became the nation's
tirst and only 100 per cent color
series for religious television pro-
gramming, a distinction il held
well into the 1960's.
But television programs, even in
color, are less "tangible" items
than overseas mission work, rescue
missions, hospitals, theological
schools or the hundreds of activi-
ties of the 18 other agencies sup-
ported by the 30,000 Southern
Baptist Churches. All RTVC can
show that is ""tangible,"" are finished
films shown on network or local
broadcasts.
This fact, plus the strong com-
petition for broadcast times, are
the incentives for Dr. Stevens and
his 80 staff members to turn out
highly creative, professional pro-
ductions; productions that account
for a large per cent of the nearly
$4,000,000 in public service time
the Commission receives annually
from radio and television,
"One indication of the success of
our efforts," emphasizes Dr.
Stevens, "is shown by results of
the Commission's work in South
America. Until 1961. there was no
Baptist programming at all in
South America, now we are on
over 430 radio and television sta-
tions with 800 hours of broadcast
time.
■"This makes us the second larg-
est 'outside' source for program-
ming in that part of the world —
the Voice of America has some
900 hours and the Soviet Union
beams approximately 700 hours to
South American countries. For
broadcast mail response from below
the border is even greater than in
North America."
Closer to home reaction from
viewers is typified by such shows
as The Inheritance, an RTV(
NBC-TV special seen in Ma
1965, and re-run January, 196i
Requests for a free pamphlet o
fered at the close of the film ha\
topped 16,000 and the number
still growing.
But probably the most importai
"reaction" to the work of th |
Southern Baptist Radio-Televisic
Commission, is the financial su|
port of the churches that must mc-
the current 51,300,000 budget (
the Commission. Even though the
could do it, no single church h;
diverted funds away from th
work.
The largest portion of the mi
lion-plus budget is channeled int
he pnidiiction of 13 new non-set
tarian shows each year. These ar
cut from about 90,000 to 100,00
feet of 1 6mm Eastman Ektachrom
Commercial Film and Kodak Ekt;
chrome Reversal Film, dayligt
and tungsten exposed in all pari
of the world. Original negativ
value of film shot since 1954 i
over $2,000,000.
Dramatic episodes such as Tout
teen Going on Sixteen or Car Fen
which focus on teen problems, ar
filmed under RTVC supervision b
Family Films in Hollywood.
Religious documentaries, a fieh
in which the Commission is con
sidered a pioneer, are handled b
the Commission's own crew or b
ABC, CBS or NBC-TV cre«
working with RTVC representa
tives in scattered areas that frc
quently include the Holy Land-'
Africa, Alaska or Japan.
The costs, according to Directo
of Radio-Television Productioi
Truett Myers, range from an a\or
age S30,'000 for' the Hollyvo.K
productions to a network sharn
cost of 5138,000 for the ambition
one-hour special Life Of Christ. t>
Over 4.000 color and black ti hit e film prints are stored in the Commission's Film atui fnyi. Di.\lnhution Departnimt. partiaUy shown in the scene In !•
, Jr. Paul Nf. Stevens (I) and director
" inielt Mvers rxatiiinc sonif "i}r(ips"
M J for nitutly i>ri)ilucc(l film on
ir "Life of Christ." for T\' u.te.
t televised in the first quarter of
')67.
After the Life Of Christ is shown
K- first time, and hopefully re-run
N many as two times, it w ill go into
irculation world-wide as have
kher RTV'C films. Through direct
nt.ict by Dr. Stevens or mis-
.Hi.iry workers, time on foreign
tations will be donated or even
lurchased.
Some documentaries, naturally.
■iNc a limited life span, but the av-
r.iLic useful period is about five
^.irs. Thus, a documentary circu-
ited world-wide could be shown
i.my as 50 times on as many
ns. For dramatic productions
;c life is judged by subject matter
ml public value — 90 episodes of
tnswer have been made since
I r.inslation for Spanish-spcak-
;: countries is done in Florida by
"pri International. Portuguese is
-curded by a Brazilian firm. Pres-
ntl>, over 440 language stations in
t) countries carry either the Com-
iivsion's radio or television pro-
raiiis and a few carry both.
I here is a great deal of pres-
ure. especially in radio, for us to
ansl.ile all our work into the lan-
u.ii^L- of the population." explains
l>crs. "It is expensive, of course.
nd dilTicult. say in a country such
•- those in Africa, where dozens of
i.ikcts are spoken.
\i present, many African sta-
oiis are programming our work
1 I nglish because a majority of
■knision set owners are British or
Witish educated. As more Afri-
iti-- bring sets into their homes we
ul^l plan on a translation pro-
r.iin. probably through our de-
lominations mission board."
' Between radio and television
Jicre are nine languages in use.
Commission television programs
re translated into Japanese. Thai,
'ortugucse and Spanish. On radio
(UMBER ; ' VOLUME 28
the translations include Russian.
Chinese. French and Navajo, the
first such effort to reach the Ameri-
can Navajo Indian in his own lan-
guage.
Just making religious radio or
television programs available is not
always enough. Dr. Stevens has
personally done a lot of spade
work, especially in South America
and North America, that has
opened new broadcast facilities to
the Commission.
In addition to personal contact.
RTV'C prints — much of it in its
own print shop — calendars, full-
color pamphlets, direct mail pieces
and The Beam magazine. This
printed material is distributed with
the help of a computer generated
Still film i.s also used for special tele-
vision productions. Tlic commis.tions
art director. Rachel Collin, .■ihot
more than .500 pictures on Kodak
Tri-X film "Epilogue", a photo
essaij on tlie process of aging.
mailing list containing over 500.-
000 names. The annual budget for
this publicity material, while not
large compared to the results at-
tained, runs well into five figures.
Oddly enough, while the com-
mission exposes upwards of 100,-
000 feet of Eastman Kodak color
film each year, only a fraction of
it is shot at the agency's Fort
Worth headquarters.
"In the beginning." says Dr.
Stevens, "we were fortunate enough
to be able to examine as obser\ers.
the wny the networks got their
filmed shows — from independent
prixlucers — compared with the do-
it-yourself approach. Another de-
nomination built studios, hired
crews and turned out their own
shows, only to go broke in the ven-
ture a short time later. This con-
vinced us that going to experienced
producers was the right choice
until we became we'l established."
Now. after 2.5 years, the Baptist
Radio- Television Commission is
tirmly established. In 1965. they
moved into their own $1,750,000
facility, containing 44.000 square
The Holy Lands are a familiar "location" area for Commission documentary
films. Here, an RT\'C-\KC-TV crew prepares to expose footage in Egypt.
"Echo", abo filmed in Egypt, won a Columbus "Chris" statuette in 1966.
feet of space, set on five acres.
Through careful planning the build-
ing, which is really two buildings
forming a giant "T." has expansion
potential built right in. With a min-
imum of expense it can be ex-
panded about 60 per cent.
Building "A." the cross bar of
the "T. ■ houses office space, art.
publications, public relations and
marketing development, where a
constant dialogue is carried on with
radio and television stations to
place programs. A glassed in three-
story lobby is the only part of this
building that touches the ground.
the building itself is constructed on
"stilts."
Building "B ' is the heart of the
Commission's radio activities, com-
plete with a floating recording stu-
dio, mounted on steel springs, com-
pletely isolated from direct contact
with the building that surrounds it.
Tape and film distribution, data
processing and the printing depart-
ment are on various levels of this
three story unit, which has two of
its floors below ground level.
The Southern Baptist Radio-Tel-
evision Commission's installation
is a one-of-a-kind building, says
Dr. Stevens, in fact, the Commis-
sion is the only organization of its
kind. Other denominations in the
field of electronic communications
have their programs produced out-
side of the denomination or by a
small group of laymen. The radio
and television committee is under
one head and the approach to the
media is controlled by the South-
ern Baptist Convention which
meets for four days each year.
Plans are already well underway
to carry this facility still further.
"Some of our film activities can
be transferred to Fort Worth." ex-
plains Dr. Stevens, "with the proper
studio. What we are planning is a
domed sound studio — similar to
Fort Worth's well known Casa
Manna theater in the round — and
the first outdoor sound studio for
religious filming."
There is a tremendous challenge
in doing quality religious films. On
the one hand, they cannot compete
with productions in Class AA time,
backed by a large manufacturer.
Yet, they must compete with com-
(CONIIMII) ON P.ACE 60 1
Publicity plays an important part in the Commissirm's f'l'" dislrihulion
program. Teaming up to select stills for a direct mail brochure are (left
to right): cameraman Marly Young; puhVcity director Ed Shipman; pro-
ducer Truelt Myirs: art director Rachel Cukin and film writer John Stevens.
"Tfour Prospects for Success" sliowi agent view-
ers how to "cold canvass" for insurance pros-
pects; how to serve 100 prospects each month.
"Make It Worthwhile" shotcs hun- planned ap-
proach, by phone or in person, can "sell" the
appointment to all types of insurance prospects.
"Give Them What They Want" demonstrates how
to sell benefits in the presentation which cause
prospects to want the policy tchicli agent offered.
"The End and the Beginning" presents basic
techniques on closing the sale, as well as pointers
on how to get referrals to other likely prospects.
"Selling the Benefits" gives the viewer ideas on
how to by-pass and overcome prospects' objec-
tions — hoiv he can turn these to liis advantage.
44
REQUIREMENTS OF THE COMPUTER AGE-
AFFECT METHODS OF TRAINING MEN TO SELL
1%/f ANY Companies, aware of the nearly un-
■'■'■■• believable speed with which modern data
processing equipment communicates facts and
figures needed for business decision-makers,
are taking a fresh look at tools available to
them for sales training. Executives can well
ask, "are our tools and techniques for mar-
keting compatible with the requirements of
the computer age?"
The nation's schools, for example, are rev-
olutionizing classroom teaching methods
through widespread adoption of audiovisual
techniques; today's tradeshow exhibitor fails
to draw and hold visiting delegates without
some form of a-v media. And more and more
companies, both national and regional in size,
realize they can no longer overlook the need
for fast, accurate and compelling tools in near-
ly every phase of internal communication.
No Time for Delays or Misinterpretation
The vital factor of "time" which men and
women in the field have to receive and inter-
pret company policies and programs no longer
allows for the delay, misinterpretation, or de-
pendence on either spoken or printed word for
sales meetings, recruiting or individual sales
instruction. Audiovisual media, designed by
experienced specialists, have proven their value
time and again in helping make sales and hold
trained salesmen.
A case in point and a very active user of
a-v techniques is the insurance industry. With
a high turnover rate induced by inadequate
training, firms in this field faced rising costs
of initial hiring and rehiring. More and more
companies and general agents have found that
training men to sell with tested audiovisual
media was far less costly and a key factor in
reducing manpower turnover.
Training to Sell Casualty, Fire Insurance
One nationally-recognized specialist in audio-
visual materials for business and industry, the
Better Sellmg Bureau, has become a prime
source of programs for the insurance industry.
Latest of this Burbank, California producer's
contributions is a new six-part prograim titled
How to Sell Casualty and Fire Insurance Suc-
cessfully. Lessons provided in this "short-
course" provide training help in a very highly-
specialized field of insurance which calls for
exceptional skills in the art of intangible sell-
ing.
The audiovisual program, originated at the
suggestion of leaders in that field, incorpo-
rates basic laws of learning and couples them
with the unique advantages of audiovisuals
which enable trainees to see, understand quick-
ly and clearly and retain the knowledge com-
municated to them. And the visualized lessons
may be reviewed by the trainee at his own pace
and on his own time, until he is satisfied that
he knows and understands the subject matter
thoroughly.
Preparation and Research Make a Program
Programs like these aren't just "born" of
inspiration but made through long months of
careful preparation, research and testing. Un-
der the direction of BSB's Dick Westen, the
Bureau's first task was to tap the innumeral
sources of information on the art of selli
casualty and fire insurance. Countless mei
ings with company executives directly co
cerned with sales or training helped accum
late a large amount of data on proven tec
niqucs for producing sales.
Further consultation and careful screenii
of material with experts in these insuran
fields as well as "outside" sales experts broug
a distillation of facts to the programmii
phase. How. then, to best communicate th
knowledge within a format incorporating the
essentials: motivation, application, particip
lion and measurable progress?
Making the Program Easy to Administer
From this step-by-step approach, the BS
evolved today's si.x-lesson course. It is "pn
grammed" through a "Developer's Manua
which guides the "trainer" so effectively th
nearly anyone in the field, regardless of trail
ing experience, may safely and effectively coi
duct these meetings.
The six programs cover a like number (
recognized steps to successful selling: pro
pecting, making the appointment, the presei
tation, the close, meeting objections, and /><■,
sonal delivery of the policy. The method fu
lows the P-E-S-O-S principles: Prepare, E
plain. Show, Observe and Supervise. And the-
are incorporated in procedures outlined in tli
Developer's Manual.
Successful Selling: a Rewarditxg Experience
The overall objective of this new prograi
is to develop agents who enjoy their work bt
cause they know what to do. Rewards are aj
parent: increased earnings, an improved stanc
ard of living and the immeasurable feeling i
satisfaction which comes with the knowledg
that the agent has provided a responsible ser\
ice to his clients.
Management, at every level, is rewarded b
a successful career sales force, capable of con
tributing to company growth and free of con
tinuous losses sustained in wasteful manpowe
turnover. ii
* * *
Readeb Source: ioi AsAh on How to Sell Casuali
and Fire Insurance Successfully and other BSi j
training programs, write the Better SeUing Bu
reau, a Division of Rocket Pictures, Inc., 1151
West Olive Avenue, Burbank, Calif. 91506.
"Special Delivers" shows the agent how to d<
liver the policy and at this phase to establish neu
opportunities for more business in the future. .
BUSINESS SCREE^
I
IT'S SHOWTIME FOR SPRINGMAID
Projected Images Play on Avanl-Ganle Ballet Dancers as
Springs Mills Premieres Pucci Towel Designs to Buyers
<i)A N Interesting Blend of live
- 1**- and filmed industrial theatre
vas seen on March 28 in New
ffork when Springmaid (trade
lame of Springs Mills, Inc., Fort
klill, S.C.) introduced a new line
»f bath towels designed by Eniilio
i Pucci to some 3,000 buyers at two
• Ihows given in the George Abbott
- Theatre.
I Towels are a new venture for
^ tpringmaid and the company was
letermined to present them to the
radc with a resounding splash of
howmanship, utilizing the talents
: (pf the avant-garde Alwin Nikolais
J a n c e r s, and the even more
avant" underground film-maker
d Emshwiller, in a production de-
igned by Concepts Unlimited. Inc.
fhe combined ballet and film used
'■olors, motion and an almost psy-
hcdclic atmosphere to influence
ts audience,
(iilorful Patterns Are on Film
Dancers dressed in plain jersey
-acks moved about while films of
iiwcl patterns were played upon
hcni. At another point, abstract
ilnicd shots of weaving threads
.'.ere projected on the background
•ereen while 16 dancers moved
ibout trailing fluorescent ribbons
-eeniing to simulate the weaving
if a towel. But not a towel was
<en on stage. What was seen —
find felt — was the essence of the
product: in color, design, move-
pient and texture.
! Concepts Unlimited, producers
pf the Springmaid show, is a three-
year old firm that has become, in a
relatively short time, an active par-
ticipant in the licld of industrial
presentations, sales promotion pro-
( iminalographer Ed Emshwiller
' '■ protlucid special projection cf-
cia slides and movies, also
■ (/ abstract film lilh d "Fusion."
grams and marketing campaigns.
Other recent credits for the com-
pany have included an original mu-
sical for Olivetti-Underwood, six
"spectaculars" for Chemstrand.
and twelve projects for General
Foods.
Ed Emshwiller is a painter who
has turned to avant-garde film-
making. Through Ford Foundation
grants and work on government
and television documentaries, he
has been able to devote more and
more time to cinematography.
In 1959, the Creative Film
Foundation gave Emshwiller an
Dancers in choreographed ballet /or
Springmaid slunc norr robe-like cos-
tumes in colorful new towel designs.
award of Exceptional Merit for
Dance Chromatic. In 1960, he pro-
duced Lifelines, utilizing nude fig-
ures in counterpoint with abstract
line drawings. Along with these
ventures into the effects of super-
imposing film-on-film, he has also
experimented with mixed-media.
In late 1965. he presented his film
Body It'orks at the Film-Makers
Cinematheque in New York. This
work utilized two stationary film
projectors and three hand-held
mobile projectors, accompanied by
three dancers who not only danced,
but also served as living, moving
screens.
In a recent article reviewing
what is happening to the art of
film-making Time cited Ed Em-
shwiller as "one of the most im-
portant cinematographcrs influenc-
ing trends in the media today."
Five-Minute Film for Stores
Prints of a five-minute Smm
film mounted on Fairchild cart-
Projections of Pucti towel designs urrc rapidly flaslud over tlw entire
stage at Springmaid premiere as these complex designs were interpreted
by the Alwin Xikolais Dance Company, accompanied by an electronic score.
ridge projectors will be distributed
to retail stores by Springmaid for
point-of-purchase v i e w i n g. The
film is designed to stop the shopper
in her tracks and win her attention.
With no commercial message but
an end title, the film shows a jacq-
uard loom in action, accompanied
by electronic music repetitiouslv
following the machinery's rhythm.
Later, one sees dancers recreating
the loom's movements.
In addition, a 20-minute film,
called Fusion, based on abstrac-
tions of the towel designs, will be
offered (with a Springmaid credit
line) to art cinema houses. •
* * *
ABC Signs Keitz & Herndon for
Animation on Moon Project
ir The American Broadcasting
Company has contracted with
Keitz & Herndon. Inc.. Dallas-
based film producer, for original
color animation to be used on
.ABC's upcoming "Road to the
Moon " TV coverage on Project
Apollo.
.Already completed and ap-
proved is a 50-second announce-
ment bulletin for use in presenting
network news coverage of the
manned moon flight. "The second
phase, considerably more complex,
covers the launch and re-entry por-
tions of the .Apollo flight and in-
vokes more than 30 minutes of
animated film depicting aspects of
the operation that would be impos-
sible to photograph.
ABC plans to draw from this
extensive footage as needed, rely-
ing on animation to supplement
live photography and use of scale
models to bring TV viewers the
story of man's first lunar landing.
K&H artists and researchers have
worked on the project for months.
Dancers became living screens for multi-colored projections as movie and
slide images of Springmaid towel patterns played across abstract coitumcs.
NUMBER 2 ■ VOLUME 28
45
.♦^.
1 1 1
Ilcart of yioil(-rns EDP system is a Hotii-ywcJl 200 c(>nipnt('r with its- five juaguctic tape drives, tape reader, 600 Ipju printer and ]6K
mam incvw
Automated System Speeds Data on Film Audience
After Two Years of Testing and Analysis, Modern Talking Picture Service Is Installing
Automatic Data Collection Equipment in 12 Offices to Feed Computer System in New York
/^ROWING Audiences, of all
"^ types, sizes and special char-
acteristics, now viewing sponsored
motion pictures throughout the
U.S. and Canada, us well as over-
seas, have required an equally-
constant evolution in the collec-
tion and reporting of data about
the self-equipped groups, tele-
vision stations, theaters and spe-
cial viewer installations which na-
tional film distribution companies
have developed to reach their ever-
increasing audiences. Today, the
computer is a way-of-life to the
national film distribution company.
At Modern Talking Picture
Service, for example, punched card
equipment was installed in 1947.
Since 1961 the company's head-
quarters in New York City has
utilized a Honeywell 200 computer
as the "heart" of its EDP System,
with five magnetic tape drives,
paper tape reader, card reader
punch. 600 1pm printer and 16K
main memory. The system was
constructed to expand to several
times its present capacity.
• Today, in logical course and
after two years of testing and
analysis. Modern is installing an
automatic data collection system
in twelve of its branch offices.
The new system utilizes Flexo-
writer machines which can read
punched cards and paper tape,
produce written order forms and
generate punched paper tape si-
multaneously.
Modern's Home Office compu-
As the Flexowriter prints ihc order
from prc-piinclicd customer cards, a
puper tape {foregrouml) is i)iinclied.
This combiiws all fixed and variable
data needed for the big computer.
Repetiti\'e information, such as cus-
tomer name and address, are entered
from pre-punehed ma.ttcr cards.
Variables, such as film .^how date,
are then entered from the keyboard.
as told to Business Screen
by W. M. Oard,
Vice-President, Operations
Modern Talking
Picture Service. Inc.
ter system, equipped with pa|
tape reading devices which pei
direct input from these branch
fices to the EDP system (bypa:^
ing manual transcription;, are th.
able to provide added spee
greater accuracy and econorr
The company plans to inst
Flexowriters in most of its i
maining 21 film libraries duri
the year ahead.
The new system now being i
'tailed required a considerable sti
forward in total thinking ai
closer integration of the enti
film booking-reporting procc
from the initial borrower's ord
through the final report and a
companying billing to the fil
sponsor.
One of the basic aims of ar
EDP system is to put data im
machine-readable form as early
the process as possible. The Flex(
writers allow the company to get
erate inacliine-readahle materi,
while the original customer ordi
is being written. The order-vvritin
process was also expedited sine
The FlexowTiter can l\pe from punched master cards, from the keyboard. As orders are prepared on the Flexowriters in branch libraries, punclie-
and can simultaneously prepare a punched tape with information required paper tape is simidtaneously created. Tapes are sent to Modern's main of
for further processing on company's EDP stjsicm at \ew York headquarters. fice for direct entry to the computer and further data processing referenct
; information is read from pre-
:vly-prepared customer master
ards. Accuracy is improved from
'le initial contact.
Orders are written in each
ranch library and rolls of paper
ipe sent daily to the central com-
uter rcHim in New York. Tapes
re read and edited by the com-
uter and a number of validity
hecks performed to assure that
> 'i items as picture and ZIP
s. calendar dates, state codes.
il are reasonable (for instance.
,1 date appears as 13 15/67, it
.ould be rejected by the compu-
:r because the month is invalid),
nconiing items are also checked
) sec that they fulfill sponsor re-
'uircinenls. as to types of audi-
iKc booked, territory, date, etc.
Modern's promotional list of
pproximately 200.000 user groups
~ now on computer tape and all
i^« bookings can now be checked
(1st the master list, with new
.^ics added automatically. Each
i.iino on this list has associated
with it the date of latest film usage.
When promotional mailings are
ordered, it is a simple matter to
instruct the computer to set aside
the names of long-time non-users
for special treatment.
The distributor is thus assured
that new names are promptly
added to lists and that old and in-
active accounts are cither re-ac-
tivated or removed. With the
high speed and selectivity pro-
vided through computer name list-
ing, the company is able to supply
addressed envelopes to its nation-
wide film libraries on short notice
for supplemental mailings in each
region. And. in place of old metal
plates which occupied a large area
of valuable space. Modern's mail-
ing list is on five small reels of
magnetic tape ( w ith a duplicate
copy kept in a remote location for
safety! ).
With transactions arriving on
punched tape and entered into the
EDP system on a daily basis, both
daily and month-to-date reports on
If takes more than machines to operate a data processing system. Here,
EDP nicinagcr Burl Lipskij (Irfl) anil Mj.slciiis' niaiiugcr Dick liauic discuss
one of tlie machine runs tiuit eompivic Modern's data processing system.
new orders are quickly at hand.
This provides management with
a valuable "feel" of the business
and gives promotional people an
excellent check on the progress of
individual programs.
At all times. Modern officials
report, they have before them an
accurate picture of the flow of new
orders as well as total advance
commitments as they stand in ail
areas.
New bookings are sorted daily
into sponsor sequence and printed
iiiiiputer''s Role in Film Distribution
Flow chart of data processing operations
aper punclud paper output tape from the
FIcxoivriters in field ( plus records of
.•■bipments. report cards, cancelled book-
ings) are delivered daily to headquarters.
.ADVANCE
NOTICES FOR
SPONSORS
LETTERS
lUMBER 2 • VOLUME 28
HISTORICAL
REPORTS
& ANALYSIS
47
AUTOMATING FILM AUDIENCE DATA:
out as multi-copy advance notices.
These notices were formerly part
of the hand-written form and re-
quired hand sorting. The new
process produces a better-looking
form and delivers it in the proper
order for mailing. Modern sends
supplementary literature from a
central source to accompany many
films. The computer stores the
names, delivers them on the date
of shipment in correct order and
automatically coded for parcel post
zone. This has eliminated consider-
able sorting, filing and zone search
and an attractive label is also pro-
duced to accompany the literature
packages.
A film booking is regarded as
"incomplete" until the company
has recovered a show report from
the user. Thus, according to W.
M. Oard, vice-president for opera-
tions of Modern, a suspense file
of bookings is maintained against
which show reports are matched
as they arrive. At regular intervals.
the computer generates second and
third request cards which are sent
to film users when they have not
returned show reports within 30
days of their scheduled film show-
ing. This job was formerly done
by hand in each film library; put-
ting it on the computer represents
a great economy and gives Modern
much more accuracy and control
of the entire process.
Completed transactions are ac-
cumulated for monthly reporting
and invoicing. As a result reports
and bills are in the mail by the
fourth working day of each month.
Beyond the general system de-
scribed here, which processes
something over one million com-
pleted film bookings annually, the
EDP system is also handling the
bulk of financial reporting to man-
agement as well as accounts re-
ceivable and inventory. Some 82,-
000 film prints of 1.900 titles arc
being handled in 33 regional film
libraries!
The computer is also shortly
expected to take over much of the
company's accounts payable rou-
tine. At the same time, according
to Bill Oard, this system "gives
us closer control over the business
and faster, more accurate manage-
ment reporting than has hitherto
been possible.
"We hope to apply the system,'"
he reflects, "to other areas of the
business and we are currently fasci-
nated with the prospect of using it
to schedule films, much as the ma-
jor airlines schedule seats on their
EDP systems. Although it now
appears that the cost would be
higher than can be immediately
justified, we nevertheless believe
there is value to us in continued
research along this and other lines
since we cannot predict when and
where the next forward step will
take place." •
Tour Sales Up a.s Agents Show 'Hawaii-USA"
Vista§ of Island Paradise Offered in an .\nieriean Express Film
". . . the loveliest fleet of
islands anchored in any
ocean . . ."
w
ARK Twain Described Ha-
waii, our 50th state, with
poetic precision. And today his
words continue to be used freely
A glimpse of Lumaluii Beach on Kauai, one of the island's finesi retreats.
on booklets, maps, and almost
every piece of printed material that
seeks to give a concise description
of Hawaii. Little did he know that
his fleet of islands was destined to
become America's foremost vaca-
tion paradise.
This year almost a million peo-
ple will run away to this vacation
paradise when things at home get
too much; or buy a carefully-plan-
ned trip when annual holiday time
arrives. Whatever the case may be,
they will have a pretty good idea
what to expect, what Hawaii is go-
ing to be like.
People know it as an island
paradise of white coral strands,
palm-fringed lagoons, magenta
blue skies and golden sunlight on
the ocean — of sunny smiles, hula
girls, surfers, and suntanned faces.
That is what they expect to find
when they get there. And that is
what they expect to see when they
are invited to a half-hour travel
documentary that seeks to prompt
them into taking a trip to the is-
lands.
HAWAII-USA, a recent Ameri-
can Express travel documentary
does just that. It has captured these
images in a dramatic color film.
Travel Agents Fill Theatres
American Express, one of the
major operators to Hawaii of es-
corted tours and independent trav-
el packages, is making nationwide
use of the film as a major sales-
promotion tool. Distributed by
their own sales offices and made
available as a promotional tool to
travel agents, it is filling theatre
auditoriums from coast to coast
and is doing the kind of SRO busi-
ness that might make a commercial
movie distributor wince with envy.
The picture captures an audi-
ence, involves them, and builds to
a strong, dramatic close. So much
so. American Express executives
happily admitted that many tour
sales are made right after the film
showings.
The effectiveness of the film, out
in the field where it counts most,
is in great part the result of careful
consultation and planning of theme
and emphasis prior to scripting and
production.
Next, the picture was shot to a
fairly detailed shooting script. Sub-
sequently, it was assembled and
edited to the original design and
not, as is so often the case with
travel films, assembled from what-
ever amount of footage the loca-
tion unit managed to bring back.
Produced for American Express
by Pace Productions of New York
City, HAWAIl-L'SA reflects the
48
belief, on the part of the produi.
and American Express execullv-
that a motivational travel fi
should be much more than just
random collection of pretty p
tures given a semblance of stn
ture and continuity by a facti
narration.
Directed and written by R.
mano Vanderbes, the film gi\
full expression to the scope a
variety of the island state. Fi
there is the island of Oahu, t
main commercial island with Ho
olulu, the largest city of the mi-
Pacific. There is famous Waiki
beach, just below the magic sha
of Diamond Head, with its surfc}
outrigger canoes. There are fas
ion shows, exotic nightlife, and
catamaran ride to the rim of tl
horizon to capture the serei
beauty of a Hawaiian sunset.
Then the audience is given
chance to explore the other thrd
major islands. First Kauai, the u
touched Garden Island, a veritab
Hawaiian Shangri-La. with its di
tant mountain peaks shrouded in
perpetual misty rain; and its ca
peted canyons and dramatic clit
carved over millions of years \
time and weather from the origin
volcanic cones and craters.
Then the viewer gets a glimps
of Maui, the Valley Island. Thei
is the sleepy town of Lahaina o,
the sundrenched western c o a s
where once whalers from Nanti
ket. New Bedford, and Mystic use
to winter. There is the old Pionet
Inn, the Whaler's Prison, and th
old, rusty cannons still guardin
the entrance to the little harbor.
And finally the big island (
Hawaii, the largest and most trul
native. In scenes of modernda
resorts and activities: sport fishin
for marlin, and golf on the sun
drenched Kona Coast. And i
scenes of old Hawaii: the ancier
City of Refuge, and the awesom
gaping craters of the still activ
Kilauea Volcano.
Credits for This Production
To capture the elusive beaut
of the islands almost 20,000 fee
of Ektachrome were shot. Creativ
editing by Robert Collinson ha
delivered a smoothly-paced filn
that develops and builds to a dra
matic and stirring visual close.
An original musical score — us
ing ancient Hawaiian motifs —
was written for the picture by com
poser Emanuel Vardi and record
ed in London with members of th<
London Philharmonic Orchestra
The light, impressionistic narratioi
was handled with sensitive preci'
sion b\' Allvn Edwards. •
BUSINESS SCREEN
WlmrlWlrlinjI
You've got a roomful of people waiting . . .
This is the projector you can
count on to work right when
you push the button. The
Kodak Pageant Projector.
The one with the sound system
that's built to last for the life of the
machine. With no tubes to fail. With an
exciter lamp that keeps working. With a
special sound-focusing lever that lets you
tune in the sound track exactly right. This
is the one backed by factory-trained
Kodak audiovisual dealers, who
understand your needs and prob-
lems and are eager to help.
Call your Kodak audiovisual dealer
and ask for a Pageant Projector demonstra-
tion. If you don't know who your
dealer is, write us. ^
EASTMAN KODAK COMPANY
Rochester, N.Y. 14650
lUMBER 2 • VOLUME 28
4S
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^H
An interlock of a new California Department of Fish and Came color pic-
ture is checked for approval by (left to riglit): Bert Williams, inforrrtation
officer and film script director; Mrs. Bess Brady is checking time and script
uhile editor-photographer \V. H. Coop handles controls of the projector.
California's Fish & Game Films Carry the
Conservation Story to Statewide Audience
CONSERVING America's Nat-
ural Resources is a matter
of widespread public concern. Ex-
panding cities, a highly-mobile
and greatly-increased population
and industry's growing raw mate-
rial needs all have direct bearing
on existing fish and wildlife and
the shrinking acreage available for
both economic and recreational
use.
The individual states as well as
the Federal Government have real-
ized that protecting these resources
involves intensive public educa-
tion, not only in reaching interested
groups of sportsmen but the aver-
age man and woman and to-
morrow's citizens.
California Informs Its People
A notable contributor to this
vital program of citizen informa-
tion is California's Department of
Fish and Game. Through that De-
partment's Conservation Eiduca-
tion Division, headed by William
Dillinger. nearly three quarters of
a million Califomians viewed some
24 motion pictures on game, in-
land and ocean fishing and gen-
eral background on that state's
natural resources. The audience to-
tal would be greatly increased by
additional thousands who viewed
these films via the state's television
stations and in California's schools.
Objectives of the Conservation
Education Division are important
and forthright:
1. To help maintain and en-
hance the fish and wildlife of the
State and the habitat upon which
they depend.
2. To achieve and encourage
optimum beneficial uses of these
fish and wildlife resources through
public recognition of their recrea-
tional, commercial, scientific and
educational aspects.
3. To achieve public recogni-
tion that the State's fish and wild-
life have values far beyond eco-
nomic terms.
California's Department of Fish
and Game serves the public by
protecting and maintaining its
Simon Nathenson, Southern California information officer for the De-
partment, discusses a new addition to film library with Mrs. Lucille Long.
(iron ing Library of 16nini Color and TV News Films Helps
Iiiforni California's People on Protection of Vt'iltl-Life
properly: fish and wildlife. And
public cooperation is essential in
accomplishing the task. Encour-
agement of conservation practices
is the prime objective of all its mo-
tion pictures as well as literature,
news releases and other education-
al activities.
Films for Groups and for TV
16 of the 24 films currently of-
fered were produced by Bert F.
Williams, information officer with-
in the Conservation Education Di-
vision. In addition to these docu-
mentary films, Bert Williams pro-
duces 16mm color films, both
sound and silent, offered for "spot"
announcement use by all 30 of
California's television stations. He
estimates that some 24 million
viewers were exposed to these
spots in 1966.
A further example of film's role
in conservation education was the
State's hunter safety program in
which almost 400,000 young peo-
ple have received training.
10 Statewide Film Libraries
The primary audience which
draws upon the 10 film libraries
maintained by the Department
throughout the state are hunters
and anglers but there's an equally
important and growing number of
film borrowers who enjoy nature's
bounty for it's own sake: "shoot-
ing" their game with still and
motion picture cameras. The active
hunter and angler, Bert Williams
notes, is engaged in a participa-
tion activity which demands skill
and knowledge and "all our films,
either directly or indirectly" assist
these sportsmen (and women') to
enjoy their activity through im-
proving their skills.
Fortunately, these active people
are easily reached through their
respective organizations and while
such groups are frequently reached
by fish and game wardens in talks
and by printed media, the Depart-
ment finds motion pictures most
effective in providing in-depth in-
formation and reaching many
more individuals than is possible
through personal appearances.
Cost-Per-\'iewer Is ^'er^ Low
And California finds that initial
budget costs for new films are
quickly dissipated by the very in-
expensive per-viewer cost entailed
in its statewide film showings.
Meeting Governor Reagan's pledge
of statewide economy, the Con-
servation Education film program
designs its films so that they are
as inexpensive as possible to revise
and update. One of its current
Wallace Garland of San Francis]
Department office checks a title
film list with Gloria Cirino. H.
preparing to .thow picture to a B
Area's sports group he will t>is'
films on pheasants, for examp
required only three different voi
tracks (due to changes in regul
tions) over a period of about .
years. I
"In making a film," Williai'
says, "I space our music and voi
so that we can revise a section
the picture with either a new scei
or a new track, splice it into e
isting prints or make a comple
track and buy new prints -
whichever is the most effecti'
and least expensive. I believe th
care must be taken, consiste:,
with quality, to obtain a full dC|
lar's worth." ,
Typical Films Briefly Noted
A real insight into this fil
program is given by a brief scai
ning of the current catalog. Fir
film is Bighorn Sheep of Dt
Valley. This 20-minute color fi
deals with an animal protected I
State laws and not a "game" t,
get. This life story of the Bigh.
Sheep is building an informed pi
lie. enlists aid in their protecth
Next on the list is Californi
Tips on projector operation iii
being given by Robert Bouvie
(standing) to staff members Doug
las Buchanan and Douglas Thaye
who will use Fish and Game film
for fil Id tniining: public shotcing-
BUSINESS SCREEI
Oeer Unlimiled. a film needed to
nform many people, in-depth,
jbout the life of these animals and
vhat has brought them to an all-
ime high in popularity as well as
vhal iniisl be dune to prolecl litem.
Show Kxotif Chukar Partridge
The film, Chukar of Culijornia,
A as made with the cooperation
I and hard work ) of personnel at
he China Lake Naval Station who
helped to develop this exotic bird.
Little was known about how to
lunt the chukar and consequently
I was under-utilized. The film en-
courages utilization — but not to
'the extent of hurting the popula-
tion.
Soil conservation practices which
mereasc the habitat needed for
/ pland Game Birds of California
,iro encouraged by the film of that
iiile, especially in the development
ol water supplies in semi-arid areas
lo mcrease the population of quail,
chukar and doves. The film also
vhows how conservation practices
|improve the hunting of surplus
Ibirds.
Audiences Like Fishing Films
I ishing subjects, such as Rain-
Hatcheries ( on production
! planting of trout); HifihJump-
I protecting the spaw ning mi-
-I aiions and populations of salmon
iiul steelhead ) ; Reservoir Fish-
V of the Future (changing ha-
i of inland fish from streams.
tinlts and lakes tei man-made im-
IHUKiments): and Fish in the Sea
I emphasizing the role of research
n improving ocean sport fishing)
extremely popular film fare.
^everal new pictures are cur-
reiuly in production and their sub-
le^i matter indicates the trend of
iliis program. The construction of
,1 iKh hatchery at the Oroville Dam
Is vvplaincd in one of these; an-
oilier film deals with the Depart-
nunl's work in planting and study
part,,
c ille Long repairs a film
■re riturniitg il to the De-
V lilirarti for the next user.
of wild turkeys, providing the
Slate's hunters with a future re-
source; near completion is a film
on anchovies of interest to both
commercial and sports fishermen.
This film will show the scientific
work being done to manage this
important resource. .And a film en-
couraging the preservation of Cal-
ifornia's forest streams is being
updated with a new version.
.\c€iuire Footage. Lab Ser\ices
The Conservation Education Di-
vision turns to a wide range of
sources for help on its film pro-
gram. It builds its file of stock
footage with purchases of suitable
footage, often finding clips which
are invaluable for news spots. As
these pages have previously dis-
closed, the film program is en-
trusted to Hollywood Film Enter-
prises' laboratory for both pro-
duction and release printing. The
use of inter-negative is encour-
aged whenever a quantity of re-
lease prints is evident.
And the quality of the Division's
prints is evident to a film-con-
scious State, oriented to that in-
dustry's focal center in Hollywood.
T\ News Films Ser\e Public
That quality standard is es-
pecially important, also, in serv-
ing the State's television outlets.
Keeping the public informed of
game seasons is a most-evident re-
sponsibility and spots which pro-
vide "hard, hot news" are in in-
creasing demand. "Whenever we
can anticipate an event." says Bert
Williams, "we make a simple, sil-
ent one-minute spot with a writ-
ten script. We even use our filed
clips for this purpose. All stations
arc thus rapidly served with hard
news. Then, after this hard news
phase, we remake the spot, if ad-
visable, and put a voice on it for
use when timeliness is less im-
portant. We did that with a condor
spot, which has now been con-
W. H. Coop iat left) is wnrkiiiu on
ctittiiit^ of Fi.\h and C^awr pirtun
iL'itIt department chief Bert Williiiin^.
Bert Williams {at right) points out proposed script change in new film to
Conservation Education program officer William C. Dillinger (seated).
verted into a film that appeals
for assistance in protecting the in-
creasingly-rare California Condor.
With a limited staff but with in-
tense dedication to the work at
hand, this activity in California is
meeting a vital public need. It is
also rcachinu an ever-increasina
and appreciative audience through
the groups who view its fine 16mm
color prints and the individual
viewers, by the millions, who are
being informed via television of
their role in protecting as well as
using and enjoying the state's fish
and wildlife resources. •
Fish & Game films are bringing
scenes of midc deer (ahove'i and
the chukar partridge {at right).
Above: Starry rockfl^h is tensed at
1 1 ()-/()«/ depths heloic, a sea otter,
rarely caught Ity camera in the water.
^4
NUMBER 2 • VOLUME 2S
m
l/i/e are honored to be
associated with
the film
"A YEAR TOWARD TOMORROW"
which has won the
IVIotion Picture Academy
of Arts and Sciences award
for the Best Documentary
Short of 1966.
Congratulations to:
EDMOND A. LEVY-Writer-Director, PAUL NEWMAN-Narrator
WILLIAM GARRONI sn.i ROSS LOWELL-Photography
JOHN OETTINGER-Edilor FRANK LEWIN-Original Music
and SUN DIAL FILMS, INC., CARL RAGSDALE, President
FILMSOUNDS, INC. NORMAN J, KASOW, President
rlLMSOUNUO, /A/C 128 EAST 4tst STREET NEW YORK, NEW YORK 10017
867-0330
Your most complete reference source for news and features about films,
Business Screen covers such events as Expo 67, professional meetings,
owords programs, ideas on utilization, etc. with depth and experience.
Congratulations
on the Academy Award
to Carl V. Ragsdale
and
SUN DIAL FILMS, INC
for
"A Year Toward Tomorrow"
Best Documentary Short Subject
laboratory work by
PRECISION FILM LABORATORIES, INC.
21 WEST 46TH STREET • NEW YORK, N. Y. 10036
(212) JU 2-3970
The Year's Best Films
(continued from page 39)
sponsored motion picture (15
minutes): Traffic Safety Base
Communily Workshop. This color
film by John Sutherland Produc-
tions, Inc. describes cooperation
between civil and military au-
thorities to combat common traf-
fic problems.
Four Awards of Merit were
given other outstanding traffic and
transportation films in this year's
contest. Aiilo-Pedestrian Collision.
a 10-minute color film which
shows test evidence of potential in-
juries, was produced for the U.S.
Public Health Service by the Uni-
versity of California, Los Angeles.
Merit honors also went to The
Day ihe Bicycles Disappeared,
sponsored by the AAA Founda-
tion for Traffic Safety and pro-
duced by Bay State Film Produc-
tions, Inc. This 15-minute picture
points up safe practices in bicycle
riding, especially among elemen-
tary grade children.
Two Films Win Merit .4 wards
A film which compares driving
procedures of two-wheel and four-
wheel vehicles won a merit award.
Licensing Operators of Two-
Wheeled Vehicles, a 15-minute
film, was co-sponsored by the
American Association of Motor
Vehicle Administrators and the
American Motorcycle, Scooter and
Allied Trades Association. It was
produced by Evans Sight & Sound
Productions.
Final and noteworthy Award of
Merit honors went to the 14%-
minute color film, 5(.v Deadly
Skids, sponsored by Liberty
Mutual Insurance Co. and pro-
duced by Dynamic Films, Inc.
This film graphically shows vari-
ous types of skids and how they
can be controlled by the driver.
Honor "General" Safety Films
The "open"' category of general
safety films had five bronze plaque
winners. A 30-minute picture on
high altitude flying hazards (Den-
sity Alliliule) won a plaque for
its producer, Flagg Films, Inc.
The Job Corps' entry (Office of
Economic Opportunity), a 22-
minute color film titled Drown-
proofing, was a top award winner.
It was produced by Helicon
Audio-Visual Consultants. Inc.
(Sun Dial Films, Inc).
The High Cost of Letting Go. a
27-minute inspirational film which
shows the role of emotional up-
sets in accidents, won plaque
honors for the Union Pacific Rail-
road, its sponsor, and WCD, Inc.,
the producer. Moods in Safety, a
for Safety Educatio
19-minute film for Air Force p
sonnel (also showing the role
emotional stresses in creating
cident situations) was a plac
winner. This color subject
produced by Allend'or Prod;
tions for the U. S. Air Force, f
other Air Force-sponsored fil
the 18-minute production tit
Nuclear Might — Ready But So
also received a bronze plaque.
Three Plaques to Air Force
This award brought to three i
total number of top honors gi\
Air Force films in this year's c(
test.
Only one Award of Merit w
bestowed in the general safi
category. This merit recogniti
was given the National Ski Pat
System, Inc. for its 23-mini
color film, Thai's Why We
Here, showing the work of
patrol in handling ski accident!
A short theatrical film. Life
How You Keep It, won an Awa
of Merit in that specialized ca
gory. This water safety subjf
was produced by the New Zeala
National Film Unit of that count
by Geoffrey Scott and Oxl
Hugh an.
TV Program Gets Top Award
The final and 14th bron
plaque award went to a 25-minu
television program. Design
Danger (Part 1), an auto era
subject produced by WCAU-'
of Philadelphia. It was the fii
and only black & white subject
win top honors, although sever
other winners were available
either color or monochrome.
Two television "spots" we
given Awards of Merit. The mil
ute spot. Safety on the Highwa,
sponsored by the National Safe
Council and produced by Nee(
ham. Harper & Steers (and Tt
Advertising Council) was cited
was SMV- — Slow Moving Vehic
EnMem. produced by the Jamii
son Film Company for the Soutl
ern Farm Bureau Casualty Insu
ance Co.
Presented at Safet)' Congress
Bronze plaques will be presente
during the 1967 National Safet
Congress, to be held in Chicag
next fall. These ceremonies
showings of the top award winnin
entries are a special feature of th
Safety Congress and witnessed
large audiences of safety educa
tors and other professionals in al
fields of safety.
« * *
•k A catalog of safety films
published by the National Safet;
Council to update your files.
52
BUSINESS SCREEN
\k.
''A Year Toward Tomorrow'
PRODUCED FOR THE OFFICE OF ECONOMIC OPPORTUNITY
Our thanks...
...to the Motion Picture Academy of Arts and Sciences
for the Award for Best Documentary Short of 1966.
We are honored to receive the Motion Picture Industry's
Highest recognition. J
Continuing 23 years of motion picture excellence...
Pruident, SUN DIAL FIIAAS Inc.
SUN DIAL FILMS, Inc.
New York WashinEton, D.C. California
318 E45tl) St. New Yorit, N.Y. (212)B89-657S
««JI4.PA5
A setting for trans-ocean fun: scene from "The Crossing" sliot on Raff ado.
Enjoy a Voyage Abroad on a Luxury Liner
"The Crossing" Recreates Trip on the Italian Line's Raffaelo
"WThat's It Like to cross the At-
"^ lantic on a modern super-
liner? What's there to do? What's
the fun?
This is what Europe-bound
travelers are bound to ask them-
selves when faced with the choice
of get-there-fast jet tickets or the
leisurely luxury of an ocean cross-
ing. To provide prospective trav-
elers with almost as good a "voy-
age" as actually being there,
Italian Line is now showing The
Crossing, a half-hour color film
which documents practically every
angle of a crossing on the Raff-
aelo. prize liner of the fleet.
Needed a Real Impro\iser
There are probably a hundred
things to do on Raffaelo, and the
Italian Line naturally wanted to
miss not a thing in this film. They
knew the filming would require
either a thoroughly hefty crew
with carloads of equipment and
much discomfiture to passengers —
Scene from "The Crossing" as pas-
sengers enjoy Icistire-hour game.
or the services of a great impro-
viser, who could set up tasteful,
interesting shots quickly, unob-
trusively, without sacrificing the
quality with which Italian Line
had to be identified.
Harry Coleman, head of Cole-
man Productions, of New York,
filled this bill, as the Italian Line
knew without looking far afield,
for Coleman had done previous
productions for the line.
Only Narration at Beginning
The 30-minute color film opens
with a great hammers-horns-holler-
ing montage of New York — what
a place to get away from! — and
into a smooth Bob Landers-nar-
rated introduction. From then on,
there is no narration, just Harry
Coleman and his facile camera,
plus sensitive score by Musifex
to help carry the mail.
A great helicopter shot of
Raffaelo in New York harbor
starts it off, and then we go on
ship to live through about a hun-
dred scenes which will make al-
most any traveler want to go by
ship next time. Coleman's virtu-
osity, working with a small crew
and a bare-bones script, goes be-
yond aiming his camera at the
pretty girls pool-side. He invents
quick situations — many shot
with live sound — to cover a great
deal of the action so it all comes
out as smooth as Roman fettucine
and as sparkling as a vintage Asti
Spumante.
Association Films Has Prints
Association Films is distribut-
ing 50 prints nationally for loan
to groups from regional libraries. •
Coinpleal Film Maker
Producer Harry <!olenian .Vims
to Create That "Live" Picture
i-r Improvisation in films is often
called the badge of poor planners,
or of shaky underground film-
makers who will wave their cam-
eras at almost any figment of
imagination.
But almost any travel film-
maker knows that the shots that
are not in the script — no matter
how carefully prepared it may be
— are often the difference be-
tween a fresh, live film and a
merely competent one.
Improvisation, based on years
of experience, is important to the
travel-film, and few travel film-
makers have been at this longer or
more skillfully than Harry Cole-
man.
Winner of awards on films for
a number of sponsors — the
Italian Line. French Government,
Harr) Coleman, "the compleat film
maker", holding his Eclair camera.
Pan American, etc. — Coleman
has been a film-maker in surpris-
ingly diverse fields since his grad-
uation as an electrical engineer
from Worcester (Mass.) Poly-
technic Institute in his own home
town in the mid-thirties.
Depression-time electrical engi-
neering was a dismal field of en-
deavor at that time, and Coleman
fared little better than his fellow
diploma-holders.
His Hobby Since Boyhood
But photography had been his
hobby since boyhood, so when a
dentist friend wanted a photo-
graphic record of a new technique
he had developed, Coleman
worked up a motion picture rig to
do the job, showed it at a dental
convention, and found himself a
career.
Peck Dental Labs had seen the
film, and hired him to develop
other visual productions to display
their products to the profession.
By 1940, Harry Coleman was
branching out far beyond dental
films into motion picture workr
a variety of fields. He set up Ci
man Productions in 1940, but
the new company in mothb
during the war by joining Tra -
film, one of the leading producs
of Navy training films from \S\
to 1945.
After the war, Coleman P.
ductions was revived and the cc-
pany got going strong with a nc-
blc series of films on anaesthcj
for Novocol Chemical Compan'
Produced Theaterama at Fair
Twelve films for Pan Amt
can World Airways were produil
during the I950's and presij
clients have included Olin Math-
son. Continental Can, N.Y. Pi
Authority, U.S. Navy, and mai
TV commercial sponsors. Duri
the New York World's Fair, Co
man Productions made the
half-million dollar 360-degr
Theaterama presentation for Ij
State of New York Pavilion.
Coleman lives in Bayside, N.'
has two married daughters a
two grandchildren. What he lik.
to do best, away from the studi(
is to travel — without a camei
Harry Coleman is the "coi
pleat film-maker" — direct(
photographer, editor, musical sec
supervisor, and able to constani
think of the whole finished moti<
picture during work in progrer
He is adaptable, fast thinking ai
a stickler for detail.
He has been the subject
many an anecdote by people ul
have worked with him. Erik ki
ten. then v\ith Pan-American,
members holding him by the Ic
while Harry leaned far out of l!
church steeple at Chichicastenai
go, Guatemala, to get an othe
wise impossible shot.
During photography for a ri
cent U.S. Navy film, Illusions i
Flying, the jet fighter pilot's m.
neuvers got so hairy that the spi
cial aerial photographer hired £o
the film grounded himself. Wb
wound up doing the whole twt
hour job — and enjoying it. t
boot? — producer Harry Colemai
Pedestrians in New York wet
recently astounded by the sight <
a car traveling briskly down Nint
Avenue with Coleman spread fU
out on the hood shooting throug
the windshield for a TV commei
cial. "Much more realistic, th;
way." he says.
Editors Note: This brief bic
graphical sketch is the first in
continuing series on the men be
hind the cameras and in creativ
roles within the factual film indu^
try. Nominations are invited by ih
Editors from our readers.
54
BUSINESS SCREFT
NUMBER THREE IN A SERIES
KNOW YOUR A's and B's
The terms "A" and "B" winds refer to motion
picture film, perforated on one edge, and in-
dicate the emulsion position of raw stock.
The wind of the manufacturer's raw stock is
of great concern to the laboratory because
some printing machines require "A" wind raw
stock and some "B" wind. For the average
user of motion picture films, the emulsion
position of the manufacturer's raw stock is
not important.
It is necessary, however, to be familiar with
the emulsion positions of both track and
picture. These emulsion positions are often
erroneously referred to also as "A" and "B"
wind, but useage of these terms in reference
to emulsion position is so popular, it is neces-
sary for us to accept and understand them.
Let's start with the film in the camera which
has been exposed in a normal fashion. This is
referred to as "B" wind, or "original" emul-
sion position. If a contact print is made from
a "B" wind "original" with the emulsions of
the two films in contact, the image on the
print is reversed. This results in an "A " wind
material, or "print" emulsion position.
In order to identify the emulsion position of
a 16mm track or picture, place the film be-
fore you with the head up. If the material is
single perforated, place the perfs on your left.
If the picture film is double perforated, place
it head up and turn it so that the right side of
the scene is on the right, and the left hand
side on the left. Titles, of course, are easy to
distinguish. In scenes, however, look for posi-
tion of buttons on coats, handkerchief pock-
ets, buttons in lapels, etc. After placing track
or picture in this position, if the film base is
toward you, it is "B" wind, or "original" emul-
sion position. This is often referred to as
"reads through the base." If the emulsion is
toward you, it is "A" wind, or "print" emul-
sion position, and referred to as "reads
through the emulsion."
If prints are to be made directly from camera
"original" (which is "B" wind), then a "B"
wind track should be used. When a "B" wind
picture and a "B" wind track are printed to-
gether, the result is a sound composite print
that is "A" wind. Prints can be either "A" or
"B" emulsion position, depending upon the
emulsion position of the printing material.
When a "B" wind print is threaded into a pro-
jector, the emulsion is toward the lens. If the
print has the emulsion away from the lens, it
is an "A" wind print.
In any contact printing operation, emulsion
to emulsion, the finished material is always
the opposite emulsion position from the
printing material. For example, when "B"
wind original camera negative is printed to a
master positive, the master positive is "A"
wind. If a dupe negative is then made from
the master positive, this would have the same
"B" wind emulsion position as the original
negative.
In optical one-to-one printing, however, it is
possible to print the picture either emulsion
to emulsion or base to emulsion by merely
refocusing the printer optics. Let us suppose
that you have a piece of 16mm Ektachrome
original and you want to use the same scene
twice. You would order an optical one-to-one
master on Ektachrome with a "B" wind emul-
sion position. In this instance the duplicate
and the original would have the same emul-
sion position. In reduction printing the nor-
mal emulsion position of a print made on a
35mm to 16mm reduction printer from a
35mm original would be "B" wind.
Listed below are some picture printing materials together with the proper tracks, and the resulting emul-
sion position ol the prints.
PICTURE PRINTING MATERIAL + TRACK = PRINT
Black and While
Original Negative 8 wind negative Positive — A wind
Internegalive from Original Reversal A wind negative Positive — B wind
. Posil/ve-
. Reversal-
A wind
A wind
Dupe Negative Irom Master Positive 8 wind negative
Original Reversal 8 wind positive
Color
Original Negative 8 wind negative Positive — A wind
Original Reversal 8 wind negative Reversal — A wind
Reversal Master Irom Original Reversal A wind negative Reversal — 8 wind
Internegative Irom Original Reversal A wind negative Positive — 8 wind
Dupe Negative Irom Master Positive 8 wind negaKve Positive — A wind
byron'
UMBER 2 - VOLUME 28
ss
Ships and cargo of New York's busy Port provide a symbolic background
as Peter Eckel, of the Port of New York Authority's photographic staff, films
scene for "Today the Twenty-First" on the container revolution in shipping.
Report on a New Era in Oceanic Freight
New Technie|iies for Handling of Containerized Cargo Are
Pictured by Port Authority in "Today tlie Twenty-First"
'T^HE Container Revolution,
-*- helping move constantly in-
creasing bulk cargoes of ocean
freight with greater efficiency and
at lower cost, is very much in evi-
dence along the docks of New
York's sprawling metropolitan wa-
terfront. And as containerization
has made obsolete older methods
of cargo-handling at the Port of
New York, it has also outmoded
the Port Authority's comparatively
recent film on this subject.
During recent weeks and
through the months ahead, trade
and civic groups, particularly of
executives most directly concerned
with freight traffic and internation-
al trade, will be seeing an entirely
new Port film on this subject.
Today the Twenty-First, shows
the twenty-first century techniques
in handling containerized cargo
Port of New York Authority staffer
Theodore Ross len.ws a scene for
film on today's container revolution.
which are already in operation in
the New York — New Jersey har-
bor. It replaces Containers and
Cargoes, the Port Authority's film
produced two years ago and al-
ready made obsolete by the spec-
tacular development of container-
ization at the Port.
Two Other Related Pictures
The new Port picture will sup-
plement the prize-winning films.
The Fabulous Decade, which em-
phasized the development of ter-
minal and transportation facilities
in the bi-state Port District — and
Sixty-Seven South, which depicted
the movement of export freight
through the port.
Showings of these three films
have been attended by some 850,
000 businessmen, government and
civic officials throughout the world
— in addition to many millions
who have viewed them on numer-
ous telecasts in the United States
and abroad.
Dawn of New Era in Shipping
The new motion picture unveils
the technological developments in
ocean shipping that "rival in im-
portance the changes from sail to
steam, propeller to jet and horse-
power to combustion engine."
The film also highlights how in-
ternational standards on dimen-
sions and hardware have given
containers uniform features, en-
abling them to be interchanged
among all modes of transport —
rail, truck, ship and even aircraft.
The film script was written by
Paul F. Van Wicklcn, Editor of
Via Port of New York, the Port
Authority's monthly commerce
magazine. It was lensed by Auth-
ority photographers Peter Eckel.
Theodore Ross and John H. Wit-
ten borg. Coleman Productions,
Inc.. of New York, provided tech-
nical film services.
Prints of the film are avaih
without charge to trade and c
groups and other interested ai
ences. Showings may be bool
through the Port Authority's
gional Trade Development Offi
or the Authority's Port Promot
Division at its main office, 1
Eighth Avenue, New York 100
Films Can Help Train Manager,s & Employe
'X' here's a Need among many
companies and trade groups
for "ready made" training films
when such programs are produced
with sufficient skill and relevance
of content for showing to employee
groups. Both motion pictures and
slidefilms released by such sources
as the Better Selling Bureau, the
Bureau of National Affairs' Film
Division, the Dartnell Corpora-
tion. The Jam Handy Organiza-
tion, Roundtable Films and Henry
Strauss & Co. have helped to fill
this nationwide (and overseas)
demand. Fortune Films has made
a notable contribution.
Training of sales and super-
visory personnel account for most
requests; managerial skills are an-
other important area. Safety edu-
cation is a constant factor. An ex-
ample of how useful such films
can be was given recently by
Merlin Landberg, assistant vice-
president and director of person-
nel at the large Minneaoolis bank
holding company, the First Bank
Stock Corporation.
Mergers Due to Poor Managers
Landberg points out that studies
made by the Federal Deposit In-
surance Corporation shows that 63
per cent of mergers among banks
result from either poor or im-
properly planned management suc-
cession or incompetent manage-
ment. His company recently con-
ducted a training-oriented program
for its 84 top management and
500 middle management men.
They used the 28-minute sound
film. Manager Wanted, and this
Roundtable production was cited
as giving "uniformly good results
in terms of increased realization
and acceptance of the responsibil-
ity for managerial training for suc-
cession," according to Landberg.
8mm Films for Retail Stores
Another important area for em-
ployee training is among retail
sales people. The film packace re-
leased by Modern Talking Picture
Service in this area indicates a pos-
sible trend. The films were short,
skillfully produced with depart-
ment store situations in mind, and
may be quickly shown on cart-
ridge-load Fairchild rear-scrt
8mm sound projectors. They h
been widely adopted by dep:
ment stores throughout the coi
try.
Such films may be rented
brief group showings or prints m
be acquired outright. Costs of
fective films range from the li
$100 rate for purchase of 20-m
ute black & white subjects
S250-$300 for 25-26 minute co
prints. The standard in this fi(
remains 16mm sound, requiri
that type projection equipment b
8mm sound prints will increase
numbers as equipment of that ty
becomes more widely owned.
Free Loan Films Can Be Usefi
There's another source whi
can help the training director. Fi
loan films on specific prodi
areas, such as automotive, el
trical and petroleum industry filn
will give useful background
technical details which are usef
to the salesman as well as servi
personnel. Sponsored film di
tributors supply catalogs of th
industry-sponsored pictures,
sure your reference shelf contai
such literature from sources li
Association Films, Modern, Si
ling-Movies and Universal Visu
Arts & Education (United Wor
Films). Sponsors with large
braries, such as General Motoi
General Electric, Ford, etc. al;
publish annual updated catalogs ■
films in their libraries.
Another useful source, speciali:
ina in sound filmstrips availab
for either schools or industrv.
the Audio-Visual Division of tl
DuKane Corporation, St. Charle
111. In Canada. Crawley Films Ltc
publishes a very comprehensi\
list of free films in that country.
This publication currently pul
lishes specialized film guides, sui.
as our booklet on Managenu
Films, the Sales Manager's ti
Guide and The Farm Film GuiJ
Increased activity in that area li
already begun in Chicago.
A projector is only a niacin
until it's put to work. Films arc il
tools that bring life to the scree
and put ideas into men's minds.
56
BUSINESS SCREE
Meet
"The Group"
at Kodak
Before any Hollywood starlet gets her
big chance in a new film, these girls at
Kodak have seen thousands of images
of themselves. On the same type film!
Such is life at Kodak — we do a terrific
amount of testing before we put our
best footage forward. And what better
subjects for our screen testing than
these four lovely girls?
They've been photographed on some
pretty far-out films, we'd like you to
know. Some never got past the focal
plane into the factory. Others looked
very promising indeed, and are now
pleasing audiences— and professionals
like yourself— around the world. But we
never would have felt sure about these
films if we hadn't put them through
long hours of actual shooting situations.
Thanks, girls, for your splendid efforts
in movies that will never put yournames
up in lights. But you knew all along:
your roles were played only in the name
of progress.
Kodek knows where the cinematog-
rapher's needs are. Wherever possible,
we put ourselves in your place. And we
have a direct line to you through our
motion picture engineers in the offices
listed below. We think this gives us a
sound business relationship: profes-
sionals working with professionals.
EASTMAN KODAK COMPANY
ATLANTA Si]$ P*ochirM ln<Mt'lol Bl«d . ChombI**. 30005. 404--OI 7.531 Ij CHICAGO 1901 Wsti 22nd Si . Oot Brook d0533. 312— «$' 0700
DAllAS. iXO C«dai Ssrlnsi Dd . 752U. 214— Fl l.373lj HOllVWOOO iJ06 Sdnio Monica >l«) . 90038. 211— U4-4I3I,
NEW TOUIt 200 Polk A.... 10017, 212— MU 7.70eOi SAN fHANCISCO 3JS) Von Noil Av« , 94119. 41S-77«-iaSS
<<UMBER 2 • VOLUME 21
57
Rear-screen projection setup for a recent sales convention. Video monitors
shotccd the production staff what was happening on stage and in audience.
Videotape: Tool for the Producer
Empire Photosound'^ Editors, Sound Men and \^ rilers Have
Found Many Prodiirtion Uses for Studio's Video Recorder
'T'HE Videotape Recorder, found an 'instant" need for an-
■*■ proving its usefulness for in- other copy of the footage to allow
ternal communication within in- the sound editor to pull music and
dustry. has also become a versatile the writer to view it for final script
tool for the business film producer, adjustments — while the workprint
Empire Photosound Incorporated, was left free of interruption so that
of Minneapolis, specializes in top- the film editor could finish on
quality product for its motion pic- schedule.
tures and other a-v presentation Making an extra copy of the
services. The studio's "discovery" workprint meant extra cost and a
of the videotape recorder as an aid serious time delay,
to production began with a single Tape Film Right Off Screen
incident and has flourished into a "We got the idea of projecting
broad range of applications. the film while using a standard in-
"Sudden need, more than de- dustrial video camera and tape re-
sign," says Richard Jamieson. ex- corder. recording directly ofl' the
ecutive vice-president and art di- screen for later playback." Jamie-
rector at Empire, "gave us our son recalls. The Ampex VR 7100,
first experience in video tape's a portable TV "studio on wheels"
value." Facing a very tight sched- was selected for this purpose. And
ule on a major film, the company it served the purpose well as a
Script writer checks narration while v4ewing film footage on TV monitor.
Scene on monitor is electronicaUy-squeezed since film was shot in scope.
very suitable copy of the film was
made. It could easily be seen over
and over by any of the stall in-
volved in production.
The cut workprint was liberated
to the editing department; projec-
tion facilities and personnel carried
on other duties. Video tape, easy
to use as audio, saved costly time
and the film was completed on
schedule.
^\'riter.s Study Stock Footage
"After this first experience,"
Jamieson notes, "many more prac-
tical applications of the VR 7100
became apparent and were put to
work." For example, scripts must
occasionally be prepared from
stock footage or other sequences
filmed before a script is completed.
Script writers at Empire Photo-
sound now use the VR 7100 to
play back tapes of film footage
while they adjust and time their
narrations. The ability to easily
re-run the tapes again and again
helps the writer get the feeling of
continuity while saving time and
preventing any "second guessing."
The art director no longer needs
to mentally visualize his artwork on
the screen. Using a sync generator,
he can superimpose title and credit
designs on the videotaped film
background and test their effective-
ness before expensive lab work is
ordered.
Helps Sound Men Select Music
Important applications of the
VR 7100 have been found in the
studio's sound department. Sound
editors and engineers have discov-
ered many advantages in using
video taped film when selecting
music.
With the film's rough cut on the
monitor, the editor can be sure
that music and sound effects fit the
mood of the picture. Talent also
appears to really appreciate having
a video monitor with them in the
booth when recording narration. A
second small monitor can be
placed close enough to the script
so that the narrator clearly sees the
film without losing eye contact
with the script itself.
Most of all, it was found that
the quick stop, start and replay of
the video tapes save much valuable
time during various stages of mix-
ing.
"Instant Replay" of TV Spots
Color television commercial
filming is also expedited when a
convenient camera and monitor on
the set give immediate replay of
the scene as it will look on black
and white television. Clients have
really appreciated this application!
The simplicity and ease of learn-
ing operation of the VR 1000,
its portability, were the obvious
vantages in getting this tool
widely used. And what is in s
for the future?
Has "On Location " Potential
Well, Empire executives
technicians alike agree that t
may have only scratched the •
face and they are working to
pand video tape applications
their many assignments. There
possibilities, for example again
on-location shooting. Quick repl
help orient inexperienced plaj
in documentary films, show th
what the director expects of th(
When filming calls for match
action during a sequence, vid
tape's "instant" replay of a f
ceding scene can eliminate em
An important use for the eqi
ment came during a recent c(
vention program.
Here it was essential to prope
integrate slides, motion pictu
and sound effects. The projectii
ists and director, finding the
selves in a poor position to see
stage for cues, simply set up vie
cameras focused on the platfo
and the audience, then took
program cues from the monit(
Savings Justify Its Cost
Empire Photosound officials I
lieve that time and costs saved
their current use of the VR 71
have more than justified the mi
est investment. As Jamieson sa)
"with the rising costs of prodi
tion everywhere, any procedi
that can save time and money f
the producer and sponsor, off(
countless advantages to both. Ai
the value of videotape, from a pi
duction viewpoint, is that the <
tire staff has access to a portal
method of viewing the film whe
ever necessary. This accessibili
keeps each production meml
visually "up" with the film's pro
ress. The result is a more unifii
production effort and. in the ei
a belter completed picture."
Cine King, Queen Conversion Kit:
Now Available from Colortran
-■^ There is a new lightweight Cii
King and Cine Queen Conversii
Kit. consisting of an adapter ar
specular or diffuse intensifier avai
able from ColorTran Industrie
Adapter with intensifier is price
at $66.50; a fitted carrying casi|
foamlined and partitioned, is avai
able to accommodate one adapii
and one intensifier. This accessoi,
is ideal for high speed photograph
and for applications requiring hig
intensity and long throw.
58
BUSINESS SCREE
WeVe passed every eye test, magna cum laude!
! fsk. Everybody's staring at our new process! Station F.ngi- could go to our heads; but we won't let it! We're too busy giving
^1. IS .ire goggle-eyed about the high-level of color fidelits! The you the high-level color fidelits', broadcast quality, sensible prices,
11 c.il-eycs of the networks are pleased by our broadcast quality! and oii-tinie deliverv vou need! It \ou believe your eyes, try us
;irp-eyed producers are raving about the consistency of sometime soon — or send now for an e\e-pleasing demonstration
li 'luality! Ad agencies do a double-take w hen we _- ■--...,■„■.,.-,- print! AC^.Ml", Kilm & X'idcotape Laboratories, a sub-
cii every deadline! Millions of TV viewers have ^^^tC^^B^ sidiary of P'ilniways Inc., 1161 North Highland
ic;r e\e on us in coiiiniercials tor I laiiim's, Rirdse\e, ^|^|^|^|^h^| Avenue, llollvwood, ("alifornia 90()?8, plione (21 >)
iii'iiyear. Ford, Plymouth, TWW, Winston, {"ven HUH 4('>4-"4~l, or 5 1 West .^ 1st Street (l-'ilmwa>s Inc.),
ur competitors arc casting envious eyes! Such flattery color film THANsreRS New York, New York 100.^6, phone (212) 581-9200.
DUMBER 2 ■ VOLUME 28
A CONTINUING SERIES ON VIDEOTAPE FOR INDUSTI
Video tape solves technical training problem: a twu-hour technical seminar
at Ford Motor Company is recorded on video tape for later replay to a
large number of company engineers, technicians unable to attend session.
Videotape Proves Versatile Tool at Ford
Replays Bring Technical, Sales Training Seminars to Men
^Tio Can't Attend; Speech Students See Themselves on TV
'C'oRD Motor Company. Dear-
-*- born, Michigan, is using video-
tape recording, television's familiar
"instant replay," to train engi-
neers, technicians and sales train-
ees, coach oral communications
classes and show television com-
mercials to company executives.
According to John D. Mayberry,
Ford photographic department
manager, the addition of a com-
pact, portable closed circuit video-
tape recorder and accessories to
Ford's list of movie and still
photography equipment has given
his organization additional versa-
tility and scope.
Offers Choice of Both Media
Ford's motion picture staff uses
an Ampe.x VR-6000 videotape re-
corder in situations where its in-
stant replay ability and cost of op-
eration make it more desirable than
film. "The staff now has the op-
portunity to decide which medium
is more desirable for a particular
situation and then to use it to its
best advantage," Mayberry said.
Videotape recorders, used with
television cameras, record pictures
Oral communications training by "instant replay" as a member of the Ford
oral communications class delivers a talk before his classmates and for the
video camera/recorder; Ampex Vfl-6000 is being used to record the talk.
and sound on magnetic video tape
for instant or delayed playback as
a television picture. The tape may
be replayed indefinitely, or erased
and used to record new informa-
tion.
In the past year, engineering ad-
vancements have provided simpli-
fied portable recorders for closed
circuit use priced from $1,000 to
$3,500, compared with $15,000
to $100,000 for broadcast video-
tape recorders. These new record-
ers are finding a multitude of di-
verse uses in business, industry,
recreation and education.
Where \ideotapes Are Used
Video tape recording is applied
in three general areas at Ford:
seminars, oral communications
classes and the recording of TV
commercials for convenient show-
ing to Ford executives.
Seminars take two forms; tech-
nical training and sales training.
According to Mayberry, "the tech-
nical training consists of two-hour
meetings in which authorities in
certain technical areas lecture be-
fore company engineers and tech-
nicians. The sessions are video-
tape recorded for showing to the
many people who are not able to
attend the live presentations.
"These seminars are recorded
live, without rehearsals. One cam-
era is used to record the speaker
and a second camera is focused
on a screen to record motion pic-
tures, slides or other visual aids,"
Mayberry said.
Role-Playing Sessions Taped
In sales training. Ford uses the
Ampex equipment to videotape
record role-playing sessions, so the
participants can immediately see
a replay of their actions and ob-
serve their strong and weak points
with the aid of comments from
the instructor and other members
of the group.
Prepared talks by participants
in oral communications classes are
recorded at the beginning of the
course and played back to the stu-
dents along with a critique. A
single camera with a zoom lens
follows the speaker and pans to
pick up any visual aids he uses.
Toward the end of the course,
speakers are videotape recorded
again to show improvements they
have made and to show a before-
and-after relationship in their
progress.
Off-.4ir Pickups of TV Spots
The third use to which Ford's
Ampex videotape recording equip-
ment is put is the duplication of
television commercials. According
60
to Mayberry, "We take the
corder to a local television stai
and record Ford commercials ■
rectly from their broadcast vidi.
tape recorder onto our VR-6C)
for later showing to company i.
ecutives. We replay the comm •
cials to the executives in their o\
offices at times that are most ct.
venient for them."
Anticipate Further Uses
Ford expects to get greater i:
from their equipment in the futu
.'\s new applications appear, t
company expects to use the vide
tape recorder on a much wio
range of applications.
# * *
CFl Installs Closed-Circuit TV
to Provide Lab Progress Reports
•i!!r Consolidated Film Industri
has installed closed-circuit tel
vision between its color printii
department and the finishii
room. Information requests c;
now be answered by a mere glam
at a convenient TV monitor.
BAPTIST COLOR FILM*
(continued from page 43 1
mercial buyers to get the best po
sible public service time — or eve
better sustaining time, say on tl
week-end. |
Speaking to Dr. Stevens at
meeting during 1966, Julian Gooc
man, president of NBC, con
mented on improved support
reUgious programming by the i.,
works. "You need more suppo
from us," he said, ". . . since yoi
money comes on the basis of pr^
ress and achievement, and is ri.
tively limited anyway, it seems i
me that we at NBC and the indu-
try as a whole should do what w
can to give prestige treatment i
your produce if and when it i
worthy of it."
Many of the Commission's film
are measuring up to better time
and the quality is certainly ther
as shown by productions like Ec/.i
a documentary on the day-to-da
work of an Egyptian Baptist min
ister, scripted and filmed by ai
RTVC crew.
.At the 14th (1966) annual (
lumbus Film Festival it took ;
highest honor in the religious 1:
category and to do it. it had to
judged best in photography, st.
value, and technical aspects of pi
duction. Five George Washing!
Honor Medals from Freedoi
Foundation at Valley Forge ha
also gone to The Answer seric-
among other awards this widely
shown program has received. •
BUSINESS SCREEN
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sound studio
sets up aud guos!
U
The oneofakind Siemens 2000 16/16 double and single-system
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Actually, it's a top quality optical/magnetic 16mm sound projector,
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O
11
P.O. BOX 1050. WOODSIDE, N. Y. 11377
NUMBER 2 • VOLUME 28
n
THE INDEX OF SPONSORED FILMS
He This convenient index covers titles and sponsors of mo-
tion pictures and sound slldef ilms ( ssf ) reviewed in the
preceding Volume 27. 196(i of Business Screen. Sponsor
names are listed alphabetically; and page numbers indicated.
SPONSOR
Aetna Life & Casualty Co.
Aluiiiiiiuni Company of America
American Airlines
American Assn. of Advlg.
Agencies
American Assn. of
Nurserymen
American Bible Society
American Foundation Inst. o£
Corrections —
American Home
American Institute of CPA
American Iron & Steel Institute
American Management Assn.
American Oil Co. (co-sponsored
with Ford Motor Co. )
American Society for Metals
Armour Agricultural Chemical
Co.
Assn. of American Railroads
Atlantic Refining Co.
Atlas Chemical Industries
Baldwin-Lima-Hamilton's Const.
Equipment Division
Donald Bassist Schools for
Fashion
The Boeing Company (co-spon-
sored with El Al Israel Air-
lines, Hertz-rent-a-car, Hilton
International, Polaroid and
Pratt & Whitney Aircraft)
Britain's Gas Council
Broken Hill Smelters, Ltd.
California- Arizona Citrus League
Charles of the Ritz
Chemstrand Company
Chrysler Corporation ( co-spon-
sored with American League )
Columbia Universit>' Press
Dartnell Corporation
Daylona International Speedway
Eastman Chemical Co.
Eli Lilly & Co.
The Firestone Tire & Rubber
Co.
FMC Corporation
(American Viscose Div. )
Ford Motor Co.
Foster Parents Plan, Inc.
Garrett Corporation
Girl Scouts of America
B. F. Goodrich Co.
Goodyear Tire & Rubber Co.
Greyhound Corporation
John Hancock Mutual
Life Ins. Co.
Health Insurance Institute
(co-sponsored with Institute
of Life Insurance)
Hughes Aircraft Company
Humble Oil and Refining Co.
Illinois State Chamber of
Commerce
International Business Machines
-A-
FILM TITLE Issi
The TtxhlU'rs Hours of Hazard
Aliimi}ium: Metal of Many Faces
A Touch of California
Operation Golilen Eagle
Whatever Happened to
Mrs. Moniiyania?
New Guidelines for the
Well-Landscaped Hanie
Faith for Every Frontier
The Odds Against
The American Home in the
Next Third of a Century
INC.
Steel and America
How to Improve Intlivitlual
Manager Performance
Smoky Mountain Magic
Happy Holidays, Camping
in the Smokies
Metal Crystals in Action
The Vertagreen Story
New Directions in Modem
Railroading
The Lively New Look
The Man from D.A.R.C.O.
-B-
Dig Big
your Career in Fashion
The Agent's Secret
e No.
Page
2
46
4
62
3
44
3
44
7
64
6
20
4
62
8
30-31
6
30
7
40
6
41
1
219
1
113
1
113
■5
47
8
34
8
37
3
41
1
16
7
112
1
206
8
50
The Methane Story
Saharan Venture
Broken Hill
California Sun Fruit
Gift of Beauty
This Is Chemstrand
The Name of the Game is Fun
Smoke, Anyone?
Pruning Practices at the
Brooklyn Botanic Garden
-D-
The Selling Secrets of
Ben Franklin
Eighth Annual Daijtona 500
-E F-
A Product is Like a Woman
Fertility Control
For Every Wheel That Rolls
A Tale of Two Tires
Love Thy Customer
Man is the Measure
Child of Darkness, Child of Light
-G-
M-U-S-T, Medical Unit
Self-Contained Transportable
Someone Like You
Tommy Looks at Careers—Chemistry
The Wildest Ride
Discover Greyhotwd America
-H-
In Common Cause
Time
and a Place to Grow
Who Cares
New York: The Anytime City
-I J-
CItallenge
IBM - A Self Portrait
Smatl Miracle
1
45
45
50
46
40
39
34
204
58
6
19
4
46
3
8
o
40
1
58
8
50
6
50
7
6
8
33
4
46
3
41
3
22
1
205
1
206
23
38
26
36
43
SPONSOR
Robert Jeffrey Ballet Co.
Johnson & Johnson
S. C, Johnson & Son, Inc.
Kaiser Cement
The Kelly Girl Service
Kendall Refining Co.
Kcnnccott Copper Corp.
Kentucky State Citizens
Knights of Columbus
Kroger Company, The
Liberty Mutual Insurance Co.
Lutheran Churches of the U.S.
Jas. H. Matthews & Co.
McGraw Hill Inc. Text-Films
Merrill, Lynch, Pierce, Fenner
& Smith
Metro-Goldwyn Mayer
National Assn. of Engine &
Boat Mfrs.
National Assn. of Sec. School
Principals
Nat'l Industrial Conference
Board
National Safety Council
National Tuberculosis Assn.
New York Departmental Com-
mission for Court Admin-
istration
New York State Conservation
Dept.
New York Stale Department
of Health
New York State Power
Authorit>'
New York Telephone Co.
Norton Company
Office of Economic Opportunity
(c(vsponsored with VISTA)
Pan American World Airways
Parke-Davis & Co.
J. C. Penny Co.
Pen ton Pubhcations
Personal Products Co.
Portland Cement Association
Propeller Club of America
Prudential Insurance Co.
Rank Organization
Reynolds Metal Co.
Rocket Research Foundation
( LTnderwater Division )
Seagram's Distillers Co.
Shell Int'I Petroleum Co.
Smith Kline & French
Laboratories
Soap & Detergent Association
Southern Pulpwood
Conservation Assn.
Standard Oil Co.
Superior Steel Castings Co.
Sylvania
True Temper Corporation
United Air Lines
U.S. Army
U.S. Dept. of Health
U.S. Dept. of Interior
US. Information Agencv
U.S. Navy
Ushijima & Company
Volkswagen Company
FILM TITLE
Issue Nu.
P»
Design for Dreaming
3
Baths and Babies
1
Space Project
5
To Be Alivel
2
;
Something Better
5
;
-K-
Concntf
6
■
Control for Profit
1
2i
Nature's Golden Totwh
4
(
Copper t
2
To Be Informed:
Constitution '66
7
S
The Papal Challenge
6
i
Partners in Profit/Profit
for Partners
7
i
-L M-
Six Deaillij Skitb
7
s
A Time for Burning
4
2
6
4
Heritage of Splendor
7
e
Planet Earth & Gen. Science
1
9
Human Reproduction
5
'1
Good Old Sam
2
4
The Lion Power — The Roar
Heard Around the World 7
-N-
Marina 2
Sea-Safe America 8
The Present is Prologue 1
The Managerial Revolution 7
Mission Safety — 70 3
Point of View 1
The True and the Just 2
New York State: Year
Around Playground 7
With Each Breath 8
Tale of Two Rivers 7
Safety is Golden 5
Adventures in Abrasives 1
Tlie Touch of Diamonds 8
-o p-
A Year Toward Tomorrow 5
Another Way 8
Follow the Leader I
One Simple Little Favor 2
Wings to France 4
Wings to Great Britain 8
Time for Living 6
One Peseta, Two Pesetas 3
The Designer 7
It's Wonderful Being a Girl 7
This is Marina City 6
Bridging the Seas 4
Poised for Action 6
-R-
The Customer and You—
Two-Way Communication 3
To Reach the Dawn 6
Project Rise 1
-s-
Quality of Demand 4
The River Must Live 7
Someone You Can Trust, 7
Someone You Can Be 6
It's Your Decision — Clean Water 1
Paper Forest 4
5
Life in the Balance 2
Jewels for Industry 7
Minutctnan and You 1
-T-
The Gardening Game 8
-u V-
Too Hoo! I'm a Bird 6
Discover America 8
Those Who Lead 4
The Critical Decades 1
Arizona & Its Natural Resources 6
T/ic Journey 1 1
So, Now You Have an Agreement 8
Golf with Sam Sncad 1 2
r/ic U'rti/ of a Ship 1
( Concluded on the following page sixty-foit
41
3l
20l
2l
lOl
3l
31
5|
9l|
41
M
4:1
2sf
63
108
511
11-
21S
63
10
-II
111
62
BUSINESS SCREEN
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■ number 2 ' VOLUME 28
Johnson Is Named Account Exec,
for Centron Corp., Lawrence, Kas.
■&• The appointment of Thure
"T. J." Johnson as an account ex-
ecutive for the Centron Corpora-
tion, Lawrence, Kansas, has been
announced by Arthur Wolf, presi-
tlie screen executive
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Otis Riggs Named Art Director
of Audio Productions, New York
A Otis Riggs has joined Audio Pro-
ductions, Inc., as art director. His
appointment to the New York-
based producer of documentary
films and television commercials
"T. J." Johnson; at Centron
dent. Johnson will report to J. W.
Newsom, director of sales.
The new account executive was
formerly in the Chevrolet Motor
Division of General Motors. Dur-
ing his nine-year career with that
company, his assignments included
public relations work for the Fisher
Body Division, instructor in train-
ing at the General Motors Institute
and a supervisor, education and
training, in the sales department
of Chevrolet. He also has had con-
siderable experience in sales meet-
ing and convention activities. •
* * *
Color Service Company, N. Y.,
Promotes Executives to New Posts
■r'r The promotion of Joseph B.
Brown to vice-president in charge
of operations tor Color Service
Company, Inc., Richard A. Fer-
ris to chief engineer, and Sylvia
White to customer service man-
ager, have been announced by
Robert G. Crane, president of the
company.
Brown, who has been with the
New York laboratory for 19 years,
was most recently a technical di-
rector.
Ferris, the new chief engineer,
was responsible for the construc-
tion of the entire new Color Serv-
ice headquarters on 54th Street in
New York.
Miss White comes to Color
Service from Walter Manley En-
terprises, where she had been of-
fice manager since 1963. •
* * *
Ray Dietrich Heads Filmex West
•;. Ray Dietrich has joined Film-
ex, Inc., as vice president and gen-
eral manager of Filmex, West in
Hollywood, Robert I. Bergmann,
president, has announced. •
64
was announced last month by Peter
J. Mooney, president.
Riggs, who spent many years
with NBC-TV as a scenic designer,
won an Emmy for his work on the
network's production of Thornton
Wilder's play, "Our Town." •
THE INDEX OF SPONSORED FILMS: REVIEWED IN 1966
W X-
SPONSOR
FILM TITLE
Issue No.
Page
Water Safety PrDgraiii-s
Hiisic Techniques for
Drownproofinfi
2
Wflcnme Wagon Iiit'l Inc.
The Welcome Wagon
Opi>ort unities
1
Julius Wile
The Sketchbook of the
Wonelerful World of
Julius Wile
1
203
Wi.sLonsin Board nf
We Like It Here
1
116
Economic Dev't
Wilson Research Foundation
The Chaitfiins Vietv of
the Change of Life
4
3.5
Weverliaeuser Companv
Tomorrotv's Trees
8
38-39
Xerox Corporation
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Bob Haymes Forms Own Compij
in New York: "Creative Cell"
i-T Bob Haymes, composer, p
ducer and director of network >.
dio, television and industril
shows, has formed his own col
pany in New York called "Cr
live Cell."
Creative Cell will serve as a t;
force to sponsors and agencies » :
are seeking creative concepts
Bob Ha\nies: heads Creative Ce
print, films, television and indi
trial theatre. The Creative C
group — composed of writers a
art directors from New York agf
cies — handle assignments l
every communication from a sin;
print message or commercial tc
series. They work on a continui
basis for agencies and advertisi
or on a single assignment.
Haymes. president and creati
director of the new company, I
gan his career as a vocalist and
tor in Hollywood films, and Y
been in New York since 19
where he has written, produc
and appeared on his own radio a
television shows on NBC, CE
ABC-TV, and Metromedi
WNEW and Channel 5. His son
have been recorded by almc
every major recording artist. Ha
mes has just completed the ere
tive work on National Geograp
ic's 1967 presentation to advert
ers.
For the past five years, Haym
has written, composed and direct
the "Motorama" show for Genet
Motors; the Calvert Christm
show, the graphics' change prese
tation for Mobil; and films for B;
Bra. of New York City.
* * «
Pare Lorentz, Jr. loins Savage
Friedman as Executive Producei
'i- Pare Lorentz, Jr., has been a
pointed Executive Producer /C
rector of "The Specials for Indu
try and Documentary Division
Savage /Friedman, New York T
Commercials production house
BUSINESS SCREE
-#^^
"•..IJ.,ii.i.
The Company Newsreel: It's Monsanto's 18t
Another Califontia llighmiy Patrol session sitoivn in "TIic Thin Bhie Line."
THE THIN BLUE LINE:
(CONTINUED FROM PAGE 41)
try that the film can be the basis
of a fine public service campaign.
"Show it to local luncheon and
civic clubs, church groups, schools,
etc.," says a letter to agents.
■"You'll build your reputation as
a civic leader and, at the same
time, pre-sell your agency name."
The letter is part of a hand-
some kit sent to agents, which also
contains: an illustrated description
of the film, suggested introductory
remarks about the film, a check-
list on how to stage a film pro-
gram, a proposed letter to send
to local groups offering the film,
a proposed press release for dis-
tribution to local newspapers prior
to a showing of the film, an audi-
ence handout booklet (a reprint
of an article by a law professor
about the police and the public),
and four "Help the Police" mail
inserts for policy holders and
prospects. It is an outstanding pro-
promotional kit and should con-
siderably enhance the value of this
excellent film.
The Thin Blue Line is available
from all offices of Modern Talk-
ing Picture Service, as well as
through Kemper agents.
Credits for Wolper Productions
include Mel Stuart, executive pro-
ducer; Bill Friedkin, producer and
director; Bud Wiser, writer; and
Vilis Lapenieks, cinematography.
It is a standard operating pro-
cedure for this leading documen-
tary film producer that back of
the immediate live action, which
seems to explode spontaneously
right off the screen, is an incredi-
ble amount of research.
According to Mel London, vice-
president of Wolper's Industrial
Film Division, the company's type-
written file of research material
for The Thin Bhie Line occupies
a volume slightly larger than the
Manhattan Telephone Directory.
Kemper Insurance is planning
a series of programs on subjects
of public interest, and research is
66
constantly building up for films on
such pressing problems as juvenile
delinquency. •
THE Company Newsreel can
be a very effective way to
communicate events to employees
throughout today's widely-scat-
tered corporate plants. The Mon-
santo Company, through its active
public relations department, puts
this tool to work every year and
its 1966 Newsreel is one of the
best!
Produced by John G. Walsh,
manager of special projects in
Monsanto's p.r. department, this
18//i consecutive film in the series
takes its viewers to Texas, New
York, London, Luxembourg,
Idaho, Louisiana, Texas, Wash-
When Hollywood Film Enterprises says —
COMPLETE UMM FILM LABORATORY SERVICE
it means:
Daily Processing oi
\/ B & W Negative
V B & W Reversal
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V Ektachrome E.R. Type 7257-7258
V Ektachrome M.S. Type 7256
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Same-Day Service —
processing your color originals
and furnishing color prints —
\ Ektachrome Dailies
\' Kodachrome Dailies (expedited service)
Providing
\ Optical Masters
\ ' Reduction Prints
\/ Additive Scene-to-Scene Color Printing
y/ Eastman Color Internegative
Kelease Prints —
\ Black & White
\ ' Eastman Color
\ ' Kodachrome
And Always —
PERSONALIZED SERVICE. To find out what Personalized
Service can tnean to you, ask any of our regular, satisfied
customers, or better yet, try us!
HOLLYWOOD FILM ENTERPRISES INC.
6060 SUNSET BLVD ■ HOLLYWOOD, CALIFORNIA 90028 ■ PHONE 213. 464-3181
FOR Ty\^/m£4pJ
in/5;oLOR
or Black & Wliile
Serving fUm producers since 1907 —
The Laboratory thaVt OLDEST in Experience
and ISEWEST in Equipment . . .
ington, D.C., Cape Hatteras ;
Wales, in addition to show
some St. Louis scenes.
As international in scope as i;
company itself, the reel shows i;
lissome Gretchen Wyler as ;;
demonstrates Actionwear stre i
garments for clothing buyers i
New York's Latin Quarter; dai.
ers in native costumes perform t
a festival in Wales; and thei;
even a home run on AstroTurf i
Houston's Astrodome.
Wilis Praise of Film Critic
A noted film critic who sav,
reel (George Wead) found it ;
fetching piece of work. To hi
me," he said, "it would have to
for while I feel some affinit\
daily news. I have no connect i
with Monsanto (even if the f v
shows how hard it is not to ci-i
nect somewhere with a Monsa r
product)."
For critic Wead, "the
moments" were "the surprise-
detail or visual beauty I woul
have expected from a chen
company's annual news reviev.
a yacht or a quarterback cult :
into the camera, a Turkish n'
keting executive's striking n
tache or Monsanto's steam t
float moving away, like Chj
Chaplin down that familiar i
road, into the Gateway Arch
Shown to All Monsanto PeopU
Monsanto employees on
levels and in all plants in the L
and abroad, share the 1966 A<
reel. In St. Louis it was shown i
conference rooms, at the Resea i
Center and there was even
early showing for members ol
company's housekeeping cr
who work throughout the nigh
the General Offices.
The 1966 reel produced by .1.
Walsh was edited by Robert Jol •
son, scripted by Richard Kotn.
and narrated by Thom Le
Monsanto's a firm believer in
film medium and asks only
the company get full dollar
every foot on the screen. This i
it got SI. 50 for every centini
and employees got better
quainted with the most interc^-i
events of their far-flung organ i
tion as they happened last yc
It should give other companicJ
good idea. >
* * *
Trend Is lo Color in TV Spots
lk 79 per cent of the tele\l^
commercials entered in the Am
ican TV Commercials Festival
'67 are in color. Only 47 per o
were in color last year; only
per cent had color in '65.
BUSINESS SCRE
II
echnicolor: Sound Plus Super 8
A Behind-lhe-Scenes Report on the Krsearcli and Dcsifjn
Work Vi hich Made Possible the iNew 1000 Sound Projector
[ I HE Question was "When?"
I Though Technicolor itself said
pthing on the matter, right from
le 1961 introduction of the revo-
itionary Snim Instant Projector
ith Magi-Cartridge, both the film
idustry and the public took it for
ranted that in time a sound ver-
iin would appear.
They were right, of course, and
I jie answer is "Now."
J Research did, in fact, begin
tuickly following introduction of
le silent unit. As soon as the pro-
itctor was seen free of tlaws in
Jfoad-scale use by the public, tech-
lllcians set to work.
I I Their first move was a logical
I^tempt to adapt sound to the al-
-•ady-cxisting projector. It was
pted that the small cartridge was
I limiting factor, unable to handle
lisincss needs for longer films and
' I. ike television productions gen-
,illy running a half hour.
Before long it became evident
lai the small frontal area of the
irt ridge wouldn't permit separa-
n of picture and sound — the for-
cr running intermittently at 24
lames per second, of course, and
Ic latter needing to move at con-
' lant speed. This was an even
eater problem than the limit on
m-length.
For a short time technicians ex-
;rimented freely, trying every-
ing. Then, seeing clearly that it
as "no-go," and needing to
oaden the silent line to include a
ar projection model, the com-
1 iny scrapped the adaptation proj-
t.
Advent of Super H .\nnoiincecl
If The halt was happily-timed, for
\ on afterward, to allow them lead-
tie to prepare for it before public
wnounccment, Eastman Kodak
Id the processing laboratories of
e coming of Super-8.
Moving into this new area. Tech-
color began a three-phase study,
fvo separate engineering teams
■Ere set up to establish the prin-
Iplcs to be used in the ultimate
(nm Technicolor sound projector,
he first of these was headed by
lalcolm Townsley, a consultant
lid a former Bell & Howell engi-
ker. This group was instructed to
■ iork out a preliminary model
. fing a rcel-to-reel cartridge.
tThc other team, led by Clarence
hrader. the inventor of the In-
(|ant Projector and then (as now)
vice-president of Eversharp, Inc., a
Technicolor affiliate, was assigned
to do a feasibility study of a unit
using an endless loop cartridge.
The scales were weighted a bit
in favor of the latter because of a
suspicion this would mean a
smaller projector in the end, but
there were advantages apparent in
both principles and they had to be
checked out. There was pay-dirt in
the previous research for both
teams; some aspects of miniaturi-
zation emerged from the aban-
doned sound-adaptation work.
Begin Optical Sound Kesearch
In the third phase, and parallel
to the work of the other two teams.
Technicolor's Motion Picture Divi-
sion engineering group, working
with Todd-AO engineers, began to
research the problems of putting
optical sound on Supcr-8. The tar-
get was a three-rank format on
35mm stock. This would mean de-
livery to the customer of film with
the super 8mm perforations un-
touched, assuring increased film-
life. Since there are no reference-
points in this procedure, registra-
tion of three colors promised to be
tricky. Developing a technique for
exposing and developing three sil-
ver sound tracks on color stock,
without touching the picture area,
similarly held a number of research
booby-traps.
Toward the latter part of 1964
TECHNICOLORS "lOOO" SUPER 8 SOUND PROJECTOR
Here's the new Technicolor 1000
iiilh optical soiiiuL instaiil rurtrid,
Super S motion picture projector
!ii-loacI:iig. It inigltx 18 potindx.
the decision was made to disregard
a possible amateur market for the
8mm sound projector and. without
any sort of compromise, produce a
professional industrial unit even
though the market would be
smaMer. The consideration was
"what does the 16mm sound pro-
jector do — and how can we do it
better and less expensively'?"
Why They Chose Optical Sound
The concept of the Magi-Cart-
ridge was widely-accepted by this
time and this firmed the decision to
use the endless-loop design. The
first system used magnetic sound,
but since the design specifications
called for the sound system to be
They helped to develop Technicolor's new "1000" Super-8 sound projector.
Pictured (left to right): C. Keith Rch (seuted), the cnmparnj'^ chief of engi-
neering- Chtrence O. Shruder. engineering con.mltant: Carl F. Fazekas,
Technicolor manager of operations: and Robert T. Kreiman, vice-president
and genirid manager of eiimpani/.s Commercial and Educational Division.
a module, permitting changes to
be made without redesigning the
whole package, as technological
advances were made, the direction
toward optical sound was pointed
even more strongly, notwithstand-
ing the striping capabilities of
Technicolor's own Magnacraft Di-
vision. Adding emphasis was rec-
ognition that the professional/in-
dustrial use-concept could ignore
the user's own sound recording, but
would call for multiple prints, with
costs a significant factor, so that
optical sound became still more im-
portant.
In a reasonably short time the
laboratory reported that it could
deliver optical sound prints at two
cents a foot less than the cost of
prints with magnetic sound. TTicn
it was demonstrated that high-
speed triple-rank printing could de-
liver Super-8 footage at a price
even lower than standard 8mm.
Continuing sound and labora-
tory research produced a system
using a color-sensitive photocell to
read a track actually printed with
color dyes, rather than in silver.
Done on blank acetate, this elimi-
nates a separate black and white
printing, and overcomes the prob-
lems of growing silver shortage.
While plans were not made to begin
use of this system with release of
the projector, it was determined
that projectors would be equipped
for it, right from the start, antici-
pating fulfillment of tomorrow's
technology.
Design \\ ork Took Two Years
After two years of elapsed time
and many man-years of work, the
basic design specifications were
locked up. The project, with the
Schrader team's prototype, was
r
MBER 2 ■ VOLUME 21
C7
Quality-Bilt
Film Shipping Cases
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1 " web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER •QUALITY-BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Case*
(for Transcriptions & Filmstrios)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
Write direct to
manufacturer for catalog
WM. SCHUESSLER
361 W Superior St., Chicago 10, III.
QQ QQ QQ QQ
Specialists in
Main and Credit Titles
for industrial films for 50 years
3,000 FONTS ON HAND-PLUS
Complete Art & Design Setup
— also Animation & Opticals —
NO CHARGE FOR ROUGH LAYOUTS
Super-Speed Service
QQ MOTION PICTURE TITLES
247 West 46th St., New York
Phone: (212) CI 7-2126-7
QQ QQ QQ QQ
68
Sight /Sound Innovation: Technicolor's 1000
(CONTINUKD FROM PAGE 67)
handed to the permanent engineer-
ing staff headed by Chief of Engi-
neering Kcilh Reh, with Carl Fa-
zekas, manager of operations, as
general supervisor.
A noted stylist, Tor Petterson,
was called in to handle the proto-
type. Using only three-dimensional
models he turned out a full scale
styling model which was matched
closely by Clarence Schrader and
the design team which had to be
sure of practicality for manufac-
ture. They carried the cartridge,
mechanical components and the
sound system through the engineer-
ing prototype in its final form.
The industrial engineering group
under Jack Meadows then took the
project to be laid out for manufac-
turing methods and the provision
of assembly tooling. As soon as
the requirements were worked out,
plans were completed for and con-
struction begun on a new building
in Costa Mesa, California — now
occupied — to house the entire
Commercial and Educational Divi-
sion's operation. Ample space was
provided for production lines for
the newest member of the Techni-
color equipment family.
Offer Tape-to-Film Transfer
It was about this time, too, that
Technicolor established the Vid-
tronics Division to handle video-
tape copying in color and black
and white. Procedures were devel-
oped here for making tape-to-film
transfers in such a way that Super-8
as well as other-size prints could be
taken from videotape. This cleared
the way for fast, simple production
with single system lip-sync sound,
camera editing and effects, low
cost lighting, and instant playback.
This rounded out the range of film
sources and meant easy adaptation
of any format to the sound pro-
jector.
■Ml the parts of the project came
together a few weeks ago when the
presidents of the nation's most ac-
tive business film production com-
panies were invited to a two-day
Technicolor session at Hollywood's
Screen Guild Theatre. Vidtronic
techniques and standard laboratory
processes were shown, including
traveling matte and autoselective
printing. The story of capabilities
was climaxed with a summary of
communication methods presented
by Drs. Gerald Kemp and Richard
Lewis of California State College
at San Jose. They showed the
whole range of audio-visual de-
vices, with the new Technicolor
1000 8mm sound projector high-
lighted.
These Were Three Objectives
The "no-compromise, purc-pro-
fessional/industrial" projector thus
revealed met three specific require-
ments which Technicolor people
deemed essential if they were to
seek converts from 1 6mm to the
new format. These points are:
(1) Complete portahiUly. Meas-
uring 14'/4" long, 11" wide, 8'4"
high, completely self-contained in
a die-cast aluminum housing with
built-in handle and with no need
for a carrying case, the compact
Technicolor 1000 weighs only 19
pounds.
Unique design concepts include
use of flanged legs which serve as a
cord-winder to eliminate any dan-
gling power-supply line, and a 6'/2"
lens recess which keeps it safe from
accidental bumps during transport,
eliminates fingerprints and mini-
mizes accumulation of dust.
(2) Complete simplicity. It was
recognized that with the need for
making a point at the end of the
picture, neither salesman nor
teacher could afford time to re-
wind the film, and with use of the
endless-loop cartridge the ultimate
in simplicity was gained with elim-
ination of both threading and re-
winding. Solid-state sound ended
the need for any warmup or ad-
vance turn-on of an amplifier. It
also permitted use of a single-panel
control consisting chiefly of two
buttons — a green one which,
pushed, makes everything go, and
a red one which shuts off every-
thing. Simplicity even provides for
the problem of the absent-minded
or otherwise-occupied projection-
ist/salesman/teacher: if he fails to
push the red button, a notch at the
end of the film activates a micro-
switch and the shut-off is auto-
matic.
(3) Low cost, not only in the
unit itself but also in prints and
cartridges. The Technicolor 1000
with its impressive gains over
silent projection equipment, carries
a modest industrial consumer's
price tag of $299.95.
In value comparison, the unit
gives a light output twice as great
as even the brightest silent pro-
jector, aad one which compares fa-
vorably with many 16mm sotE^d
projectors, through use of a l«Av
voltage (for coolness and brilli-
ance ) quartz halogen lamp coupled
with a 20mm Fl.l high aperture
lens. The lamp has a 40-hour life
with no deterioration durini; use.
Snap in the Movie-Cartridge, pi
the green "Go" button on top of :
projector and the slww i.<t on. Te
nicolor 1000 sotind cartridges
of two sizes: one uith up to
minutes of fihn; the other to sh
up to 10 minutes of picture.
Turbine cooUng, and an initial b
lower than that of a silent niachi
mean a great reduction in film i
terioration and color fading
Optical Sound System Element
The optical sound system use
special hum-eliminating, high-fid
ity DC exciter lamp with a life
1000-1- hours, which doesn't ns
replacement between normal p
jector maintenance periods. So
state construction means increas
reliability and lower operating ccT
As previously noted, use of opti'
sound nets a 2-cents-a-foot savi
in print cost over magnetic soi
prints.
Cartridge design for reliabU
and economy called for most of (
mechanism to be in the project
The film actually rests on a tui
table driven by a projector capst;
The weight of the film is not trai
mitted to the film advance, a
longer film and cartridge life
suit. There are no sprockets in l
projector itself, of course; this ell
inates a major source of film da
age.
Cost of Two Cartridges \otec
A complete 600-foot cartrid
with up to half-hour capacity,
eluding film lubricating and lo!
ing, is priced at $5.95. The 2(
foot cartridge, with lubrication a
loading, is $4.50.
It's not hard to guess that
new Technicolor 1000, the Inst:
Projector with the voice, will a
new dimensions to Super-8 and
seen — and heard — in fast-incre
ing numbers across the country.
«
BUYERS READ BUSINESS SCRE
BUSINESS SCRE
i-v equipment trade fair
EW PRODUCTS & ACCESSORIES
idiscan, Inc. Announces 16mm
(irtridge-Load Filmslrip Projector
A new 16mm audiovisual film-
> p 'iystem combining sight and
! in a single sealed, snap-in
Icctronically operated cart-
is now being marketed by
.an. Inc. of Bellevue, Wash-
five-inch plastic cartridge
up to 225 separate film
- and delivers up to 25 min-
'I magnetic audio-taped
Both sound and continuous
in Soiiiid Filmslrip Projector
iilm are perfectly synchro-
tn the sealed cartridge, which
[i|y "plugged in" the Audis-
ojector.
rear-screen projector weighs
lian 12' 2 pounds and has
1 controls for volume, pic-
ild and rapid advance. Cart-
play automatically as pro-
FOR PRODUCTION AND PROJECTION
grammed and shut-off is automatic.
1 6mm film strips can be easily con-
verted from existing 35mm slides
or strips; audio tapes are made
from existing records or new tape
recordings.
Write: Audiscan. Inc., 1414
130th N. E., Bellevue, Washington
98004 for prices and local dealer
contacts or ask our New Products
Desk to forward your inquiries to
the manufacturer. •
Kalart/ Victor Sound Projector
Has the Marc 300 Light Source
The Kalart Victor 70 MC-3
projector now features the new
General Electric Marc 300 light
source.
This 16mm sound projector con-
tinues such Victor features as
safety film trips to detect film prob-
lems, single-drive sprocket and
top-mounted reels. It has a 180-
degree swing-out lens that facil-
itates threading and cleaning.
The Model 70-MC-3 is said to
produce clear, sharp sound with
IROFESSIONAL
'ITLE Typographers
lot-press Craftsmen
UNCE 1938
ITnlf for FREE iyf>e chart
m KNIGHT TITLE SERVICE
Vs\ MS W»» 4S»h Si N»» Yoflr W r
^= —
BKO TOWNELL
Writer -Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
Kalart /Victor's Model "iO-M-Z
cither a 15-walt amplifier and 5-
inch by 7-inch speaker or with the
25-watt amplifier and its large 12-
inch speaker. A wide range of ac-
cessories is also available. •
» » «
Successful Splicing Cement for
"Cronar" Introduced by Du Poni
The first successful splicing
cement for "Cronar" polyester film
and other polyestcr-bascd motion
picture film was recently demon-
strated by Du Pont. Acetate
cements do not work with poly-
ester film and previous polyester
cements caused rapid crystalliza-
tion of the film base, resulting in
brittle or weak splices.
"Cronar" splicing cement cm-
ploys conventional solvent splicing
techniques and strength is said to
increase within the first few hours
.ichieving about 90 per cent of its
ultimate strength in three hours. •
Quality . . .
TIME AFTER TIME, IN TIME ... at
IMum
• IVI
iT>Jc::,
/
or
a 16-35mm Developing and Printing
t^ Block White ii Eastman Color
it Ektachrome ir Kodachrome
"it Reduction & Blowup Printing
it Reversal Printing and Developing
it Editing and Conforming
it Titles it Inserts
it Stop Motion i^ Animation
A Frte Booklet is availablt that wilt be helpful in ttodget
preparation and tlie Itandling of pre-print mmteriots. Writo today.
33 WEST 60TH STREET . NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C 213
THERE'S NOTHING FINER THAN
POLY-CONS
POLYETHYLENE
CONTAINERS
Exclusive . . .
• Hinged lid.
• Unbreakable Polyethylene.
• Moisture-proof, dust-proof.
• Fit standard storage
containers.
• Available with plain or
custom printed labels.
2 Sizes , . ,
No. 1: l'/2xl'/2" In red. yellow, blue.
green, orange, magenta,
wtiite. black and natural
No. 2: l'/2"x2' In red. blue, green
and natural.
RICHARD MANUFACTURING CO
5914 NOBLE AVE
VAN N U V S
MBER 2 ■ VOLUME 28
mTBMLMlimMlirAllMD-VimilHI^
Trends in the BUSINESS of Audio-Visua |
EASTERN STATES
. MARYLAND •
Stark-Films (Since 1920). Howard
and Centre Sis., Baltimore I. LE.
9-3391.
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Boston 02116.
• NEW YORK •
Buchan Pictures, 122 W Chippewa
St., Buffalo 2, N. Y.
The Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
Training Films, Inc., 150 West 54th
St., New York 19. CO 5-3520.
Vlsnal Sciences, 599BS Suffern.
. PENNSYLVANIA .
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oscar H. Hirt, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
I. P. Ulley A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA .
Colonial FUms, 71 Walton St., N.
W., JA 5-5378, Atlanta.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS .
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
3518 W. Devon, Chicago 60645.
Phone: 312/IR. 8-9820, or 571
West Randolph, Chicago 60606,
Phone: 312/263-5076.
. MICHIGAN .
The Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
. MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave.. St. Louis, Mo.
63103. (314) JE 1-5100.
. OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
A-ve., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E.. Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 5515
Sunset Blvd., Hollywood 90028.
Phone: 213/HOllywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36. 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 1 1 6 Na-
toma St., San Francisco 94105.
Phone: 415/GArfield 1-0410.
• COLORADO •
Cromars' Audto-Visual Center, 922
Bannock, Denver 80204.
• OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
. UTAH .
Deseret Book Company, 44 East
South Temple St., Salt Lake, 10.
Calvin Completes Lab Facilities to
Process All 8mm Sound Films
fr Completion of facilities for re-
duetion printing and processing of
both optical magnetic sound for
standard and Super 8 motion pic-
ture films have been announced
by Calvin Productions, Inc.. Kan-
sas City, Missouri.
The company, which has been
printing and processing 8mm silent
film since 1947. looks for a signif-
icant increase in the use of sound
films in that dimension. Recent in-
troduction of projectors for both
types of sound have given new im-
petus to this phase of the film me-
dium, according to marketing man-
ager Larry Kauffman. •
"The Film Company" Formed by
John Hynd and Michael Reese, Jr.
■k Two award-winning film direc-
tors-producers, John Hynd and
Michael Reese, Jr. have teamed up
to form The Film Company in San
Diego, California.
Reese, who recently returned
from a film assignment in the Far
East for Sun Dial Films. Inc. and
the Navy, is a former director and
cinematographer at Convair. Hynd,
who left Convair as head of the
motion picture and television sec-
tion to establish a film production
interest in Hollywood, has extend-
ed his activities to San Diego.
Both men are active in affairs of
the Industry Film Producers Asso-
ciation. Offices have been estab-
lished at 7969 Engineer Road in
San Diego. Richard A. Noble has
been named sales manager for The
Film Company in that area. •
S: * *
I & R Film Co. in New Quarters
7V J & R Film Company, manu-
facturer and distributor of editing
equipment and western representa-
tive for the Plastic Reel Corp. of
America, has completed construc-
tion of a new building at 905 North
Cole Avenue, Hollywood. Offices
and factory moved into the new
quarters in early March. •
* * *
Second Int'l Cine Convention at
Photokina in Cologne Next Year
ft The second International Con-
vention of Photography and Cine-
matography in Industry and Tech-
nology is scheduled to be held at
Cologne. Germany during the next
"photokina" (World's Fair of Pho-
tography). It will be open on the
Cologne fair grounds on Septem-
ber 28 and continues thru October
6th in 1968. •
M
70
Keep Up With Atomic Progre:
Check Films in AEC's Library.
■■ As nuclear energy and rch
aspects of the atomic energy j
gram extend deeper into the hij
of industry worldwide, the
great interest in films on this s
ject. A prime source in the U. !
the Atomic Energy Commiss
Washington, D.C. 20.545 and
should ask to be kept infon
about the many films emana
from this active distributor.
For example, last January
AEC began distribution of
nVs-minute color films on
preservation of fresh seafoods
fresh fruits and vegetables
radiation pasteurization (
Fresher the Belter and Farm Fi
to )'oii). During March the A
made available four other mo
pictures now in its domestic
libraries.
Titles and content of these I
cate the range of subject m;
being covered: The Mass
Atoms is a semi-technical 47-i
ute film produced by Educatii
Services. Inc. for college phyi
classes; SNAP-&: System
Nuclear Auxiliary Power is a
minute color film produced by
Aerojet-General Corporati
Atomic Energy for Space, a
minute color film, was produce*
the Handel Film Corporation i
the cooperation of the AEC
NASA; and The Atom and I
a 15-minute film, produced by
State Film Productions for
Connecticut Yankee Atomic Po
Company.
* * *
New Super 8 Color Print Film
Is Announced to Labs by Kodat
^- A new color print film, desig
expressly for commercial lab<
tories to use in making supe
release prints, has been announi
by Eastman Kodak Company. '
film stock will be available |
striped for magnetic sound.
Eastman Color Print Film, T>
7380. offers significantly finer gu
and a slight improvement in sh;)
ness over the Types 5385
7385, but is approximately c
third the speed of those 35 mm
16mm color print films.
Like those types, however,
new print film is a multilayer ci
film intended for making color
lease prints from original ci
negatives, color duplicate negati
or color internegatives from
versal originals. The new T
7380 print film will be offered v
or without magnetic striping.
BUSINESS SCRE
NEW! PROFESSIONAL
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required for Ektachrome ECO 7255, EMF
7256, EF 7257 and EF 7258. color negative
= :51 and Ansco 242 film stocks. Also ideally
,.,ited for color television and theatrical
-ake-up applications.
'or free brochure listing over 250 indi-
vidually priced items and SMPTE technical
paper reprint, write or call Exclusive U.S.
Distributor:
F&B/CECOI
MAIN OFFICE:
315 W. 43rd St.
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(212) JU 6-1420 Telei: 1-25497
Branches in: HIaleah, Fla./Washington,
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THE KDITORI.\L VIEWPOINT:
(CONTINUED FROM THE PRECEDING PAGE 16)
Kennecolt Copper Company by MPO Pro-
ductions.
Cuswm (12 minutes). Produced for E. T.
Barwick Mills by Kahana Film Productions.
The Designer (28 minutes I. Produced for
Machine Design .Magazine by Pelican Films.
Inc.
Discover Hawaii (27 minutes). Produced for
United Air Lines by Reid H. Ray Film In-
dustries, Inc.
Everything to Lose (21 minutes). Pro-
duced for the Caterpillar Tractor Company by
Calvin Productions. Inc.
Eureka ( 13 minutes). Produced for the Na-
tional Electrical Contractors Association by
Film Dimensions.
Giants in the Valley ( 20 minutes ) . Produced
for American Pipe & Construction Co. by
John J. Hennessy Motion Pictures.
Good Old Sam (28 minutes). Produced for
Merrill. Lynch, Pierce, Fenner & Smith, Inc.
by Parthenon Pictures.
The Handtrap Test (20 minutes). Produced
for United States Steel Corporation by Malt
Farrell Productions.
Hiiey in a Hellicopler War ( 26 minutes ) .
Produced and sponsored by Bell Helicopter.
Ideas ( 1 3 minutes ) . Produced for Sylvania
Electric Products by Wilding, Inc.
Let's Get Wet (26 minutes). Produced for
Johnson Motors and Eastman Kodak by Homer
Greening.
Long Beacli /.? a Symphony (21 minutes).
Produced for the Long Beach Independent
Press Telegraph by G-P Productions.
The Managerial Revolution (26 minutes).
Produced for the National Industrial Confer-
ence Board by Henry Strauss & Co.
Mow You're Talking (22 minutes). Pro-
duced for the Bell System by Audio Produc-
tions, Inc.
To Reach the Dawn (28 minutes). Pro-
duced for Reynolds Metals by Roland Reed
Productions.
Sandia Spinoff ( I 1 minutes). Produced (and
sponsored ) by the Sandia Corporation.
Sense of Responsibility (25 minutes). Pro-
duced for Newsweek Magazine by Peckham
Productions, Inc.
Small Miracle (14 minutes I. Produced for
IBM by Henry Strauss & Co.
You and Office Safety (10 minutes). Pro-
duced for the Xerox Corporation by Holland-
Wegman Productions, Inc.
I Wings to Great Britain (28 minutes). Pro-
duced for Pan American World Airways by
Henry Strauss & Co.
, World's Most Modern Flute Mill (15 min-
I utes). Produced for Bethlehem Steel Corpo-
ration by Mode-Art Pictures. Inc.
• • •
You've read abtiut many of these in the
' pages of Business Screen; but have you and
your corporate or trade group assiKiates seen
the pictures? If you haven't, contact the pro-
ducers or the sptmsors credited above and fol-
low through tor an experience in viewing some
outstandinu current industrial lilm fare. •
m^o ^^
'm?to
^iSO
1 he objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under-
standing of the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming to us. again
and again, over the many years. Our ever
expanding business is proof of their con-
fidence in the quality of our products, our
dependability and expert knowledge.
COMPREHENSIVE SERVICE
NEW YORK
10023
HOLLYWOOD
90038
acolorooTie
Iron a iik strip?
Z003VIS
artfSirmcliosi
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sound elffects i
BER 2 ■ VOLUME 28
71
News Along the Film /Tape Production Line
MFC's Chicago Branch Expands
in North Michigan Ave. Facilities
■i: MPO's Chicago brancli has
moved to new headquarters at 528
North Michigan Avenue, right in
the heart of the Chicago advertis-
ing agency district.
The new faciUties include ex-
panded cutting rooms, as well as
additional convertible au.\iliary ed-
itorial offices. Plans are being
made for future projection and
screening facilities. The new loca-
tion encompasses just about dou-
ble the previous space.
Bill Bailey, manager of MPO's
Midwest Videotronic 8 projector
and sponsored film sales, is also
headquartered at 528 North Mich-
igan. Service facilities for MPO's
Videotronic 8 projector are now at
the new location. •
* * ^:
Chroma Lab. Inc. Is Opened
in New York by Warren R. Smith
* Chroma Lab. Inc. has been
formed in New York to specialize
in 16mm and 8mm color film print-
ing and processing. The lab is
headed by Warren R. Smith,
founder of the first motion picture
lab in Pittsburgh, now operating
as W.R.S, Inc.
Mr. Smith was the originator of
the Gemini video/film system be-
ing used by television producers
around the world. He has a broad
background as producer, camera-
man and engineer.
Chroma Lab's activities will
place emphasis on timing and color
control. Services will include
1 6mni Ektachrome developing,
workprints, reversal prints, inter-
negatives and positive prints. 8mm
reduction prints are made from
16mni internegatives for use on
regular 8mm sound projectors or
rear-screen cartridge type projec-
tors for industry, advertising and
education. •
* :;: *
United World Becomes Universal
Education & Visual Arts Division
<- United World Films. Inc.. sub-
sidiary of Universal City Studios.
Inc.. has been renamed by its par-
ent company. The national educa-
tional film production and distribu-
tion company is now being known
as Universal Education and Visual
Arts, a division of Universal City
Studios, Inc. Headquarters are at
21 Park Avenue South in New
York City. The change was ef-
fected on March 31. •
* * *
Kerbawy Now Heads Independent
Communication Firm in Detroit
The formation of the Kerbawy
Company, as an independent com-
munications producer with offices
at 1300 Buhl Building in Detroit,
has been announced by Haford
Kerbawy. The firm was formerly a
participant in a joint venture with
MPO Videotronic s. Inc. and
known as Kerbawy-MPO.
In addition to its president, the
following officers serve the new
organization: Victor F. Radcliffe
and Lester T. Davis. Jr., vice-pres-
idents; Roy ToUeson. secretary;
and Dan S. Mclntire. Jr.. treasurer.
YOU'RE INVITED TO JOIN OUR SUBSCRIBER FAMILY!
• To get all Ihe news and iecitiires-in-depth about the latest
and best in audiovisual tools and techniques, just fill in
the convenient Reservation Form below and mail to us todav:
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American Management Assn. Hosts
Education & Training Conference
7-r Technological aspects of formal
education as well as industrial and
business training are the subject of
another major conference and ex-
position to be held August 8-10 at
the Americana Hotel in New York
City under the auspices of the
American Management Associa-
tion.
Titled the "Conference of Edu-
cation and Training" and the "Edu-
cation and Training Equipment Ex-
position" the two events will be
run concurrently at the Americana.
In 1966 some 3,500 educators and
administrators from educational in-
stitutions, government agencies,
business and industry attended a
similar program. Between five and
six thousand are expected at the
meetings this year. •
* * *
Coleman Directs Midwest Region
of Kodak Motion Picture Division
ir Leonard F. Coleman, formerly
director of international services
for the Rochester office of Eastman
Kodak's motion picture and educa-
tion markets division, has been ap-
pointed to succeed William A.
Koch in the division's Midwestern
region. He began his Kodak career
in 1948. " •
* * *
Rolfe Productions, of Chicago,
Embarks on World Air Project
•fe A Chicago producer, Rolfe Pro-
ductions, embarks in early June for
a 24.000-mile airborne trek to film
an aviation documentary along the
historic China-Burma-India route.
Flying on a North American B-25
"Mitchell" bomber, the Rolfe crew
plans to re-create the aura of ad-
venture which surrounded World
War II missions.
Their itinerary will include such
historic landing sites as Gander.
Bluie 11. Rejavik, Stornway. Lon-
don. Marseilles, Athens. Beirut,
Baghdad, Basra. Bahrein. Karachi.
Calcutta. Rangoon. Singapore,
Sarawak, Manila. Tahiti, Pago-
Pago and Honolulu. •
* * *
Animated Productions Installs
Computer Animation Equipment
- The first production model of
an automated control concept for
animation camera and stand has
been installed by Animated Pro-
ductions, of New York. The solid-
state system is set up to produce
complex animated movement in
about one-fifth the time normally
required and greatly reduces costs.
President Al Stahl announces "all
systems are reported .t'o.' " •
THE LAm HAS TALEN
(CONTINUED FROM PACE '.
Lacking (she thought) the neti.
sary talents for the acting pro^
sion. Miss Oscard started to w
for a friend who owned a tali
agency — actually serving an i
prenticeship with no recompei
just to gain experience.
In 1959, she took over the b
ness of the Lucile Phillips Agei
with which she had been ass<
ated, and has continued it on, v
constant expansion, under her c
name. She has always concentra
on the industrial field and it is
day the mainstay of the busin
She thinks it is an attractive
mate of work, and finds the ind
try full of very high-calibre p
pie.
Away from her desk in the ag
cies' office at 18 East 48 Strc
she lives in Greenwich, Coim. I
is an inveterate (naturally) theaj
goer, and an enthusiastic
darn good — tennis player.
* * *
lAVA AT KANSAS CH
(CONTINUED FROM PAGE 1
(England) for PireUi, Ltd
Visual Aids, produced by Stew
Films (England) for the Bril
Navy and now being distributed
the U.S. by Modern Talking P
ture Service, Inc.
Member presentations also f
tured highly-useful round-table
changes led by Bill Herman,
Lilly & Co., and Ed Palmer.
England Telephone & Telej
Co. A concluding address
Bill Hedden. vice-president
Calvin Productions, on
Color. Color?" was another of i
meeting stand-outs.
lAVA's fall meeting is sch(-
uled to be held in Cleveland, Oh,
and Lee Coyle. Ohio Bell Te-
phone Co. is chairman of tl
coming event.
Golden Rondelle Theatre Debut
for New (ohnson's Wax Picture
* S. C. Johnson & Co. will dell
a new 20-minute, live-action fit
titled Something Better at its n^
Golden Rondelle Theatre in 1
cine. Wisconsin. The film, c
rently being completed by Ki
Snyder Enterprises, will also h
the company's global operations
38 lands.
The new picture traces the co
pany's history during the past
years. Footage was shot at Rac
headquarters and abroad. It fi
tures an original music score a
was directed by Fred Crippen.
are V^^
\ / ^^
y^olets m
y(o\€\
when it's processed by
MOVIELAB. INC.
Movielab Building
619 West 54th Street
New York. NY. 10019
JUdson6 0360
Cable: MOVIELAB Telex: 12 6785
To Mmve
Group Meeting Services
PicturizattOns
Speech Coaching
Meeting Guides
Meeting Equipment
Meeting Pockets
Portable Stogette
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Troining Pfogfoms
Convention Assistance
Closed Circuit
TV Programs
Programmed Projection
Field Surveys
Field Checks
Group Meeting Medio
Tronsporencies
Disc Recordings
Tape Recordings
Pictorial Booklets
Turnover ond
Flip Charts
Poster Chorts
Promotion Pieces
Training Manuals
Training Devices
Quiz Materials
Picture Productions
Motion Pictures
Film Strips, Slides
and Slidefilms
Television Commercials
Screen Advertising
Animated Cortoons
Film Distribution
MEN'S MINDS
with
MOTION
PICTURES
/^ JAM HANDY ^ya^^^^^^^^
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NEW YORK . DETROIT • CHICAGO • HOLLYWOOD
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iV
Number 3
Volume 28
1967
PRICE FIFTY CENTS
*^^
PREVIEW OF EDITORIAL FEATURES
Special Report: Picture/Text Visit to
Douglas Aircraft's Audio-Visual Center
Auto Safety: "Skill Takes the Wheel"
Pointed Humor: "You and Office Safety"
General Development Films Growth Story
SupermarKets See Benefits of Automation
"The Incredible Voyage of Mark O'Gulliver"
/
1
B<
For 30 years, Modern's been quietly making
one innovation after another.
It's time we made some noise.
Forgive us if we brag for the next few para-
graphs, but we've been modest for a long,
long time.
So modest that you may be unaware of all
that Modern can do for you.
Modern is the world's largest distributor of
sponsored films. And one reason for this is
that we've developed more innovations to
benefit film sponsors than anyone else.
For example, we were the first to assure a
longer life for film prints by installing elec-
tronic inspection equipment.
We were the first to introduce electronic
data processing so that we could deliver more
detailed reports of distribution results. And
deliver them faster.
We've also made major contributions to
the art of audience development. And we still
are the most active company in finding new
ways to reach important new audiences for
your films.
We were the first to offer extensive na-
tional distribution to resorts. (We now have
more than 40 resort circuits, where sponsors
can reach high-income family groups.) And
we've pioneered and developed airport
movie lounges. (Today, our Skyport Cinemas
in seven major airports serve thousands of
affluent air travelers.)
There's more. But, we've bragged enough.
Except to promise this: When it comes to
serving the industry, enough will never be
enough. Tomorrow, there'll probably be an-
other innovation coming along to improve
and extend film distribution.
And the odds are good that it will come
from Modern. The leader.
MODERN TALKING PICTURE SERVICE,INC.
1212 Avenue of the Americas, New York, N.Y. 10036
irl
Technicolor starts an audio visual revolution!
Siioe^ ^^
BijcHj, it's because the curves were
trying to feature have to do with sales.
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COMMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Dri
Costa Mesa. California 92627
»
Vtariety has no box office figures on our latest movie.
But that's alngtit. We find receptive
audiences at national conferences,
connmunity gattierings, sales
meetings and on television.
It's very good for your image.
\Afolper Industrial Films concentrates
on fresh approaches to business
films while developing dynamic
and exciting presentations
fof our clients.
If we never shoot for a "Boffo" at the
Bijou, it's because the curves we're
trying to feature fiave to do with sales.
Industrial Film Division of
\Atolper Productions. Inc.
A Metromedia Gxnpany
Mel London. Vice President
485 Lexington Avenue, New Yof1<. N.Y. 10017
682 9100
8544 Sunset Blvd.. Los Angeles 90069
OL2 7075
For those in Line and Staff Manage-
ment, who supervise the work of
others:
SUPERVISOR
TRAINING
ON
HUMAN RELATIONS
Every Company's Chiof Exsrutive knows
the importance of hav ng all managers
and supervisors develop a deep under-
standing of human behavior ... and how/
to successfully achieve better human
relations with others . . . how to develop
an esprit d'corps. which will have every-
one trying harder ... to achieve more.
Why so many management failures?
One of the country's largest institutions
in its field, after researching the prob-
lem, discovered that of those who fail
as managers . . . 2% do so because they
lack technical knowledge . . . while 98%
fail because they lack "people knowl-
edge" and how to work with others.
How to gain "people knowledge"
"SUPERVISOR TRAINING ON HUMAN
RELATIONS" IS a complete 16 hour
course, including filmstrips, manual and
supplementary material, which drama-
tically demonstrates how to successfully
handle such supervisory responsibil-
ities as;
• Promoting Cooperation
• Interpreting company policies
• The Supervisor as a representative
of management
• Maintain discipline
...and many other equally impor-
tant supervisory responsibilities
How to "judge" the program before
you buy
Don't take our word for it. Our "preview"
offer permits you to "see and judge " the
program for yourself. A small handling
charge, credited to the purchase price,
allows you a 5-day examination period
of your choice.
MAIL COUPON TODAY. . . FOR PREVIEW OFFER
Guided FILM Missiles
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INC
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Mail coupon for preview details
ROCKET PICTURES, Inc. Dept. R-37
1150 West Olive Avenue
Burbonk. Collfornlo 91506
Tell ui how -e moy preview: "SUPERVISOR
TRAINING ON HUMAN RELATIONS."
Nome „
Add'ess _ _
City S'ole Zip Code
Company
Title
BUSINESS SCREEN
A Preview of This Month's Features
Right Off the Newsreel: Events in the Month's News 6
Business Screen Executive: News of Staff Appointments . 14, 74
71 "Clio's" Awarded to Best American TV Commercials 16
American Film Festival Attracts ),000 at New York City 20
CINE Selects U. S. Films for 1967 Overseas Film Festivals 28
International; Third Military Film Festival Held in Paris 30
14th Annual "Cay of Visuals" Awards and NVPA Conference. --.35
International: Mobile Classroom Puts Training on the Rood 36
NASA Reports to the Nation on "Space Highlights of 1966" .37
Calendar cf Audiovisual Events: Notional & Internotlonol 37
Music and Images Take Soaring Flight on "Wings to Itoly" 38
U.S. Chamber of Commerce Shows Parable on Big Government 39
Driver Safety Hazards Reduced When "Skill Takes the Wheel" 40
Communications' Vital Role Is Pictured in "Without Foil" 41
Laugh-Getter With a Message on "You ond Office Safety" 41
Motivating Government Employees to Toke "The Extra Step" ...42
lAVA Annual Meeting Highlights: Picture, Text Report 43
General Development Corporation Turns to the Film M.edium ...44
Feature: Douglas Aircraft: on Audiovisual Center of Work 45
NCR Time & Motion Films Help Sell Check-Out Automation 60
Annual Survey Report: 1966 Sponsor Audiovisual Activity 64
Audiovisual Equipment Tradefoir: News of New Products 72
The National Directory of Audiovisual Dealers 72
On This Month's Cover: (read ocross, top to bottom): "Labyrinth"
theater at Expo; a sky-diver handles 70mm film packoge aloft
(see these features in next issue). Below: inside Esso-Nederlond's
mobile classroom (page 36i; camero rig for "Skill Tokes the Wheel"
(poge 40 ; bottom right: Ben Marble, Donald Douglas, Jr. ipoge 45'.
Issue Three, Volume Twenty-Eight, Business Screen Magozine, published June,
1967. Issued eight times annually ot six-week intervals at 7064 Sheridan Rd.,
Chicago, Illinois 60626 by Business Screen ^Aogo2ines, Inc. Phone: BRiargote
4-323J-5 O. H. Coelln, Editor and Publisher, In New York: Robert Seymour,
Eoslern Manager, 250 W. 57lh St.. Phone; 2452969. In Los Angeles: H. L.
Mitchell, 1450 Lorain Road, Son Morino, Calif., Phone, Cumberland 3-4394.
Subscription 53.00 o yeor; $5.00 two years (domeslici; $4.00 and $7.00 foreign.
Second doss postage paid at Chicago, Illinois and at additional mailing office.
Entire contents copyrighted 1967 by Business Screen Magozines, Inc. Trade-
mark registered U. S. Patent Office. Address editorial ond subscription inquiries
to office of oublicction 7064 Sl^erid.-'n Road B' ilding, Chicago. Illinois 60626.
PARTHENON
PICTURI
JIOLI.VWO(H>
In the course of discnssiroix »■
a client about certain coniplexit
which were being pressured in
his picture, it became necessary
crystallize in icords one of (.
principles on which i/ond fil)
makeis have always instinctive
built their work.
IVDTE m SIMPLICITY
True simplicity is an elusive quf
ity, and very rare. But mai,
forms pass for "simplicity." Thei'
is the .simplicity of paucity, whei
that's all the man knows aboi
the subject and hasn't had time •
fog it up with complex constru
tions and long words. Then there
the simplicity of selection — this
getting closer to it; it at lea:
ploughs off and di.scards a lot it
irrelevancies and items whici
though relevant, aren't really fui;
damental to the subject.
But. to me. the real simplicity
the simplicity of distillation. Hei
you start with tTie whole comple
subject and distill it down to if
utter essence . . . you boil off ni
just the irrelevancies, but the ei
planatory material and deveIo|
mental aspects — and you disti
down to the syrup. To s«itc
metaphors, you stai't with the bus
covered with flowers, trace th
branches back to the main staD
follow down the stalk to th
ground, and then at the bottom o
the original root you find the see
from which the big, showy bus
grew. True simplicity is that seet
Here's an example. For a phoni
graph record-album called "Th
Story of -Jesus." Side 3 permitte
exactly eight seconds to tell t^
audience i children aged G to
why Jesus' teachings endui'
when the many other prophet-
the time were soon forgotten. H',.
was He different? I put the quea,
tion up to our pastor advisors am
got a succession of 5,000 - woi
confusing roundabouts, I rei
them, I studied the four Gospelj
in a half dozen translations]
thought long and hard, and finaU;
got the answer from m.v wife:
"Until Jesus came, people ha«]
always been afraid of God."
At first glance, this seems too sim
pie. But when you think it ove
and roll it around in your mind
you find that in those few woy^
is the seed from which the G
pels could be written and on wh:
a church was founded.
The simplicity of paucity , , . ir.
simplicity of selection . . . but, :
real — and for good films — the si:
plicity of distillation.
Cap Pain.
PARTHENON PICTURES
Charles Palmer. Executive Produce-
2625 Temple St. • Hollywood 2:
BUSINESS SCREEl
I
most film producers take...
byron, of course
byron motion pictubes. 122* Wisconsin avenue, northwest. Washington, o.c. 20007 • telephone 202. federai 3-4000
lUMBER 3 ' VOLUME 2t
right off the
Nat'l Audio-Visual Convention
Coming to Chicago on July 15th
7'.- Max R. Rarig. president of the
National Audio-Visual Associa-
tion, has extended a nationwide
invitation to members and friends
of that dealer organization to at-
tend the 2Sth National Audio-Vis-
ual Convention and Exhibit at the
Palmer House in Chicago on July
15-18.
"The rapidly increasing search
for newer ways to communicate,
in industry, schools and churches
is strongly emphasized by this
year's convention theme, "The
Challenge to Communicate"." he
notes. ""The challenge is to dem-
onstrate what we can do to meet
the needs of the knowledge explo-
sion in the year ahead." •
* * *
George Stevens |r. Resigns as
Head of USIA Films, Television
7'r The resignation of George Stev-
ens. Jr.. head of the United States
Information .Agency's motion pic-
ture and television service, was
announced on June 5 by Leonard
H. Marks, director of that agency.
Community Medical TV System
Lnveiled in Atlanta May 27th
i An historic contribution to
medical a-v communications was
highlighted on May 27 when a
Community Medical Television
System was dedicated in .Atlanta,
Georgia.
The new professional service.
facility was made possible by the
combined efforts of the Public
Health Service Audiovisual Facil-
ity of the National Communicable
Disease Center in collaboration
with the Council of the Commu-
nity Medical Television System in
that city. •
* * *
Entry Lists Close August 15th
for San Francisco Film Festival
• A call for entries has been is-
sued by Walter Landor. chairman
of the Competitive Division for the
11th annual San Francisco Inter-
national Film Festival, to be held
in that city October 20-29th.
Of interest to producers of fac-
tual, documentary and business
films is the category: "Film as
Communication" designed for
films produced with "'a specified
purpose for a defined audience."
Other relevant competitive cate-
gories of the festival are the Tele-
vision Division, which is invitins
entries from television broadcast-
ers and producers and the tradi-
tional event. "Film as Art" in
which films "which expand the ex-
pression of motion pictures" may
compete. Festival officials urge
"film makers using movement,
light, color and sound in experi-
mental ways" to enter this latter
competition.
Entry forms may be obtained
from Walter Landor. chairman.
Competitive Division. San Fran-
cisco International Film Festival.
CO 420 Montgomery St., San
Francisco, Calif. 94104. A print
of the entered film plus the entry
form and fee must be received in
that city by August 15th. •
* * *
"Sales Manager of the Year"
Award to Kodak's Gerald Zornow
- Gerald B. Zornow. Eastman
Kodak vice-president for market-
ing, was named ""Sales Manager of
the Year" on May 3 by the Na-
tional Account Marketing Associa-
tion. The honor was presented
during N.AMA's convention in At-
lantic City. Formed in 1964. the
association works to establish a
better understanding and apprecia-
tion of the importance and scope
of national account sales manage-
ment. •
More than 140,000 youngsters
joint cxhihit of Moviclah-Dr L
Film Lahoratorics at the n'<_ - 1
WCBS-TV Career Fair in \etv Yi, i
Pinpointiuff career opportunities '
film processing industry,
dramatic exhibit was attended
Saul ]cffee (left), president f
Movielah and C. Carleton Hu
president of DeLuxe Film Lab.
Stamp Honoring Walt Disney
Being Considered by U.S. Board
7> Issuance of a commemorat:
postage stamp honoring the I:
Walt Disney is under considei
tion by the Citizens' Stamp A
visory Board of the U. S. Govei
ment. The proposal was origina
advanced by Saul Jeffee. preside
of Movielab. Inc.. to Postmas
General Lawrence F. O'Bric
(continued O.N PAGE te:
^ET STOCK "T-OOTAGE
*JET/PISTON/HISTORICAL AIRCRAFT
35 MM/16 MM COLOR and BLACK 8e WHITE
Free film provided to producers for authentic airline sequences
UNITED AIR LINES
Publicity Department
Atlanta 523-5517
Chicago 726-5500
Denver 398-4535
Detroit 963-9770
Honolulu 514-261
Los Angeles
New York
Pittsburgh
San Francisco
Seattle
482-3620
922-5225
471-0700
397-2620
682-3731
Washington 737-6830
Write for catalog:
UNITED AIR LINES FILM LIBRARY
626 Wilshire Blvd.
Suite 80-1
Los Angeles, California 90017
♦Jet mockups for interior filming — New York City and Hollywood
United Air Lines
BUSINESS SCREE
♦<.<
Niles and the sales training f iinn
.«
les training film can be deadly dull. If all it does is train. It
has to make the subject matter appear dramatic and esciting.
at Niles, this is e.xactly what we do . . . from the writing, to
casting, to the setting, to the direction, to the filming, to the
nd, to the editing.
or American Oil Company (photo top right), Niles produced
minute color film, "The American Family of Oils," to train
ilers on how to improve their motor oil sales. Filmed in Chicago
i on the West Coast, it emphasizes quality levels of American's
jious oils, and dramatically portrays what the dealer must do
iell them.
Per Sylvania Service Company, Niles produced a comedy-
ictuated indoctrination film (photo bottom left), "The People
jortunity", 16 minutes in color. It stresses the importance of
rtesy for servicemen and telephone girls in dealing with the
blic. Exaggerated parodies on the situations employees may
lounter point out that "Fixing People" is as important as fixing
jvania TV sets and other electronic home entertainment products.
nother Niles comedy production, "Sell Shock", 1.5 minutes in
r (photo bottom right), made for AP Parts Corp., shows service
ion attendants how to sell shock absorbers. Amusingly pre-
Ited "Wrong Way", "Right Way" sketches drive home the simple
damentals of making sales. Famed Chicago "Second City"
ers were used in the cast.
IKON 'PICTURES FOR THEATRE. TELEVISION AND INDUSTRY . ANIMATION • TV COM-
RCIALS & SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
EATHE . SALES MEETINGS • COLLATERALS • 'PACKAGED' COMMUNICATIONS
red A. Niles Communications Centers, Inc.
IN CHICAGO: 1058 W. Washington Blvd. 312-738-4181
IN NEW YORK: 108 West End Ave. 212-787-8770
IN HOLLYWOOD; 5545 Sunset Blvd 213-462-731 1
UMBER 3 ■ VOLUME 2S
doiflex in action
(Doiflex 16 used for Microcinemalography)
doiflex 1G records
neurological surgery
at leading
New York college for
physicians and surgeons
Staff Medical Photographer* is shown filming the latest
neurological surgery techniques with the Doiflex 16
motion picture camera. Asked why the Doiflex was
purchased by the University, he replied, "Our first re-
quirement was for a fully professional camera. Reflex
viewing was of high importance, since we are fre-
quently called upon to shoot extreme close-ups during
delicate surgery, which leaves no time for making paral-
lax corrections. We also needed a camera which would
record a rock-steady picture, so a registration pin, pull
down claw mechanism was essential. Electrical opera-
tion, variable speed motor, tachometer and 3 lens re-
volving turret were also desirable. There were three
distinct reasons why we chose the Doiflex 16 over other
professional brands. First, we were extremely impressed
by the brilliance of the image seen through the reflex
Available al leadrng dealers. .. For more information and complete price
ng X-rays with the Doiiiex 16)
viewfinder, as we are seriously restricted in the amount
of light we can use while neurological surgery is being
performed. Next was the great economy the "C" Mount
turret gave us for using lenses we already owned. We
have a large collection of fine special lenses, and are
able to interchange them at will, without any modifica-
tions or special adapters. Lastly, we found all the pro-
fessional features we required on the Doiflex 16, and
yet were amazed a( the very low price, a major consid-
eration these days, for anyone's budget!"
Here is just one practical usage of the Doiflex 16. Actu-
ally, this versatile, economical camera can be used any-
where to produce fine professional film quality. AsIc
about our one week trial rental plan.
'Alfred T. Lamme, Medical Photographer lor Columbia Univer-
sity College of Physicians and Surgeons, Dept. of l^eurology.
ist of accessories, write
F&B/CECO
exclusive North and South American Distributor
MAIN OFFICE:
31 5 West 43ril street New York, N. Y. 1003E
Phorte(2t2)lU 6-1420
Cable CINEQUIP-Tele> 1-2S497
Branches in: Hialeah, Fta /Washington, D.C./ Atlanta/ New Orleans/ Cleveland
BUSINESS SCREEI
ALL ROADS LEAD TD
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MECCA FILM LABORATORIES CORPORATION. Film Cantar Building, S30 Ninth Av
• nua. Naw York. Naw York 1003S ■ Phonal »i2-CO S-T«Ta
iUMBER 3 • VOLUME 28
right off the
(C0NT1NUEI3 FROM PACE SIX)
who has referred the matter to this
committee. It has received strong
backing from Cahfornia's Gov-
ernor Ronald Reagan and from
U.S. Senator George Murphy
(Rep. Calif. I.
People and organizations with-
in this industry are urged to com-
municate directly with the Citi-
zens' Stamp Advisory Committee,
c/o the Post Office Department.
Washington. D. C. advocating this
deserved tribute to Disney. •
* * .-s
Kodak Forecast: Sales, Earnings
to Grow in Second Half of 1967
i-\ Continued gains in sales and
earnings were forecast for 1967
by Dr. Louis K. Eilers. president
of Eastman Kodak Company.
Speaking to the Los Angeles Soci-
ety of Investment Analysts on May
23, he said:
"Our forecast for the year as
a whole calls for growth in both
sales and earnings and. hopefully.
an acceleration in the rate of gain
during the final half of 1967."
Sales by Kodak units in the
U. S. advanced seven per cent to
about $373 million during the
first 12 weeks of 1967; net earn-
ings rose one per cent to about
$61 million. Both sales and earn-
ings represented record high levels
in the first quarter of the year. •
* * *
Mary Hoyt Appointed Director
of Radio & TV for Peace Corps
: Mary Finch Hoyt, former
Washington columnist for Busi-
.NESS Screen, has been named di-
rector of radio and television for
the Peace Corps. Jack Vaughn, di-
rector of the Corps, made the an-
nouncement in late May.
Mrs. Hoyt joined the Peace
Corps last July. In her new post,
she will serve as liaison with radio
and television media for whom she
will help interpret the Corps" pro-
grams in the 52 developing coun-
tries now served by nearly 14.000
Volunteers. Director Vaughn.
commenting on her appointment,
said:
in the past year Mary Hovt
has done an outstanding job for
Mar> Finch Hoyt, recently-named
Director of Radio and Television
for America's Peace Corps. . .
the Peace Corps. It is a pleasure
to promote her and. at the same
time, to underscore our emphasis
upon women on the Peace Corps"
staff in this country and overseas.""
A total of 62 professional women
are now serving the Corps in
Washington and overseas.
The author of American Women
of the Space Age. Mrs. Hoyt has
also served on the Washington
staff of the Historical Evaluation
and Research Organization. •
Canadian Film Institute Names
Graydon Roberts Exec. Direcio
r The appointment of J. Grayd
Roberts as executive director
ihe Canadian Film Institute, su
ceeding Roy Little, has been a
nounced by the lnstitute"s pre^
dent. Jean Clavel.
The new executive direct
comes to his post from the Ur
\ersity of British Columbia whei
for the past seven years, he h
been supervisor of audio-visu
services. Previously, he was wi
the National Film Board of Ca
ada for eight years. Roberts is
director of the British Columb
Educational Television Associ
tion and served on the directora
of the Industrial Audio-Visual A
sociation for that province.
* * *
Mourn Passing of |ohn Boland
i' John J. Boland. head of .Ac
verti-Films and a producer i
films for major U.S. companies i
the late 30"s and 40"s. died at h
home in Hollywood, Calif, on Ma
I. Retired from active productio
for the past decade, he continue
to serve several local firms as
consultant on film projects.
SPACE HIGHLIGHTS
OF 1966" (
>-!:
-V-
-•*>•---«■**»■-
II
' 1
GREAT ADVANCES IN FILM HISTORY- III
The Selig Machine; a device capable of displaying as well as photographing
successive pictures of subjects in motion, although used only for the latter.
W. N SELIG.
MACillNE FOR EXHIBITING AND TAKING PICTURES.
The invention relates to that class of machines for exhibiting
and taking pictures especially designed for use in the display
of what arc known or termed "moving" pictures, which
machines have a variety of names or designations.
Figure 1 is a front elevation with the upper reel for the
film-strip partly broken off and the lower reel for such strip
removed. Fig. 2, a side elevation of the driving pulley or
wheel for the lower reel of the film strip. Fig. 5. a side ele-
vation of the machine with the upper reel for the film-strip
partly broken off. Fig. 6. a sectional elevation on line 6 of
Fig. I and showing also in dotted lines the frame or support
for the lens and some of the operating devices swung forward
to permit access to the main frame or support.
PilaatU Oct. 28. 1902.
These diagrams and excerpts are trom reproductions ot the original patent application in the Kemp R. Niver collection.
0(i[
WHERE GREAT ADVANCES IN TODAY'S FILM INDUSTRY BECOME A REALITY
DE LUXE LABORATORIES. INC., 850 Tenth Ave., N.Y. 10019 (212) 247-3220. West Coast: 1418 N. Western Ave., Hollywood 90027 (213) 466-8631
GENERAL FILM LABORATORIES, Division of Oe Luxe Laboratories Inc.. 1S46 North Argyle Ave.. Hollywood. California 90028 (213) 462-6171
UMBER 3 ■ VOLUME 28
11
Stan is currently starring in
"The -3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tom or Jerry or Dave or Bun
or Harry or lohn or Marilyn or
Merle or Charlev or Hark . . .
EMC CORPORATION
FILM DESIGNERS * A
DIVISION * & 4 a &
7000 SANTA MONICA
BLVD i HOLLYWOOD
CALIFORNIA A 90038
HOIlvwood 3 = 3282 * &
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
SIGHT & SOUND
Hillman Award to William |ersey
for Film "A Time for Burning"
The producer of A Time for
liiirninii, timely and hard-hitting
documentary film about an Omaha
pastor who was obliged to give up
his church over a civil rights issue,
is one of six Americans who re-
ceived Sidney Hillman Foundation
awards of $500 each on May 17.
William C. Jersey, who pro-
duced the film for Lutheran Film
•Associates and has since seen it
w idely shown on the National Edu-
cational Television network and to
numerous church and community
Bill Jersey gwes his acceptance
speech al Hillman Award hincheon.
organizations, received the award
"for outstanding achievement in
the field of mass communication
during 1966."
Other award recipients at the
New York ceremonies last month
were Joseph P. Lyford, author of
The Airtight Cage; Richard Har-
ris, who wrote the New Yorker
articles on Medicare; Donald S.
Walker and Robert A. Keveney.
Dayton Daily News' writers of
articles on right-wing activities;
and Harrison E. Salisbury, for his
New York Times' reports on Viet-
nam.
A Film Maker for This Time . . .
Bill Jersey is a film maker who
never saw a movie until the age
of 1 6. Born and raised in Long Is-
land, N.Y., his family's religious
beliefs excluded movie watching.
He is a graduate of Wheaton Col-
lege. III., where he studied paint-
ing.
Jersey made his first film. The
Black Cat. while studying for his
master's degree at the University
of Southern California. A color
production, produced on a $300
budget and based on the story by
Edgar Allan Poe, it received the
Screen Producers Guild Award
from Look magazine.
During his career, Jersey has
worked for a number of produc-
tion companies but has always
retained an individual style for
which he has become famous.
The hour-long documentary, A
Time for Burning, is typical of his
method of allowing real people,
not actors, to show themselves in
real crises. Confining himself to
acting as a catalyst in an actual
situation of social significance.
Jersey produces pictures with such
strong story lines that many view-
ers find it hard to believe they are
not watching a play.
In addition to the Sidney Hill-
man Foundation award, A Time
for Burning has received a special
citation from the National Council
of Churches and the annual Cath-
olic audio-visual educators award.
Merck Sharp & Dohme Appoints
Don Benjamin Audio-Visual Mgr.
w Donald A. Benjamin, formerly
of the public relations staff, Mobil
Corp., has been named audio-vis-
ual manager for Merck Sharp &
Dohme. West Point, Pa. pharma-
ceutical manufacturer. He will be
responsible for the production of
the company's public relations,
medical and scientific motion pic-
tures and still photographic serv-
ices.
A member of the Industrial Au-
dio-Visual Association and the
former manager of audiovisual
media for the Columbia Gas Sys-
tem. Benjamin is a graduate of
the Syracuse University School of
Journalism and has completed
course studies toward a Master's
Degree at the Boston University
School of Public Relations and
Communications. •
When American Women in Rl
and Television held their 16t/i i
ntial conccntion at .\tlanta, C
during May. AWRT member Ca
Fricke. of Modern Talking Pictt
Service'n .Vcif York headquartt
staff, ua.<i siHnipsed during plena
banquet gathering with Ed Fn
of General Motor.',, Atlanta, a ho
Hutchins Advertising Co. Sets I
New Department for Audiovisu:
<• A new department of "Spec
Projects." responsible for the pr
duction of films and other audi
visual aids, sales training and r
motional materials and trade sh-
media, has been announced by tj
Hutchins Advertising Compan
Inc., Rochester, New York age
cy.
Richard Yates, 30, is the ne\
ly-appointed director of this a
tivity. He has been a writer-d
rector for Holland-Wegman Pn
ductions in Buffalo and was a frei
lance writer-director of films
New York City.
* ^ *
A-V Equipment Buyer's Guide
i~ The latest in a-v projectio
equipment will be featured i
these pages next month!
Academy Awards "Moment" as actor Sidney Poifier congratulated ]anic
Pink, 11. of Atlanta, Georgia for her role in award-uinning documental
"A Year Tmcards Tomorrou" produced for \"/ST.A Inj Sun Dial Filmi. Im
Curtis- Fuller. 14. also from Atlanta, uas featured in this picturt
12
BUSINESS SCREE
Two Blue Ribbon
award winners at the
American Film Festival
May 12, 1967
"Kids and Cookies" for Nabisco
"Now You're Talking" for the
American Telephone & Telegraph Corp.
We'd be happy to arrange a
screening for you.
May We?
Audio
PRODUCTIONS, INC.
630 Ninth Avenue, New York N.Y. 10036
(212) PLaza 7-0760
-Umber 3 • volume 28
13
SCREEN EXECUTIVE
Ray Hyde lo Manage Corporate
P.R. for Bell & Howell Company
■si The appointment of W. Ray
Hyde as corporate public relations
manager of the Bell & Howell
Company has been announced by
Peter G. Peterson, president and
chief executive officer. In this new
post. Hyde will be involved in all
areas of the company's corporate,
shareholder and financial public
relations and will assist in the area
of employee communications.
He is the former public rela-
tions manager of the W. A.
Schaeffer Pen Co.. Fort Madison.
Iowa and is a member of the Pub-
lic Relations Society of America
and the International Council of
Industrial Editors. •
^ * *
DeLuxe Appoints Fred |. Scobey
as Engineering Vice-President
T Fred J. Scobey has been ap-
pointed engineering vice-president
for DeLuxe Laboratories, accord-
ing to an early June announcement
made by G. Carleton Hunt, presi-
dent. He has been with DeLuxe
since 1963 as plant superintendent
of the New York lab. He joined
General Film Lab in 1955. •
Daniel B. Gallagher Becomes
the President of Wilding, Inc.
The election of Daniel B. Gal-
lagher as president of Wilding.
Inc.. Chicago-based producer of
business films and audiovisual
Wilding's Dan Gallagher:
heads national a-v company.
communications, has been an-
nounced by Robert C. Ausbeck.
board chairman.
Until recently the executive
vice-president of Wilding. Gal-
lagher joined the firm nine years
ago. Prior to joining the company's
headquarters organization in Chi-
cago, he was a vice-president and
branch manager of the company's
Detroit facility. Ausbeck remains
as chairman of the board and chief
executive officer. •
Niles Appoints Thomas A. Casey
Marketing-Merchandising V. P.
The appointment of Thomas
A. Casey as vice-president, mar-
keting and merchandising, for the
Fred A. Niles Communications
Centers. Inc. has been announced
by that company's president. Fred
A. Niles.
Casey is a former vice-president
of Canipbell-Mithun, Inc. and a
member of that agency's market-
ing and creative review boards, a
position he held since 1963. Prior
to that time he was vice-president
of Needham. Harper & Steers, and
of Lilienfeld & Co.. both Chicago-
based advertising agencies.
In his new executive post. Casey
will work in the area of total com-
munication projects. involving
motion pictures. TV commercials,
slidefilms. live shows, collateral
materials and their general imple-
mentation. He will make his head-
quarters at Niles' Chicago studios.
* ^ *
Milton Shefter to Direct Sales
as Vice-President of Acme Labs
ir Milton R. Shefter has been
named vice-president in charge of
sales of Acme Film and Videotape
Laboratories. His appointment
was confirmed on May 8 by Mel
KhM
nw5
Sawelson. president of .Ai
which recently became a w
owned subsidiary of Filmw
Inc.
Shefter. who will headquarte t
Filmways' New York office
had extensive experience in t|
television and radio. He joi (
Westinghouse station KY\\ -T\ i
Cleveland in 1962 and nn (
from there to V\'BC Production
New York, where he was m;
ger of advertising, sales promoi
and informational services for
syndication subsidiary of Grj
W. Westinghouse Broadcas j
Co. Earlier, he was produr.
writer of the "Hy Gardner Shi
and a staff writer for WNEW-
in New York.
Milton Shefter; Acme sales c;
we make a
good case for
A whole line of them, in fact, designed and
fitted to securely accommodate your ColorTran
lights, stands, accessories and power
distribution equipment, for compact
portability. Extra-light weight, exceptionally
strong and durable, to cut your pack-and-
carry effort to a minimum. For the pro who takes
professional care with his equipment. Write for de-
tailed literature. ColorTran Industries, Inc. d 1015 Chestnut
Street d Burbank, California 91502 a (213) 843-1200
14
BUSINESS SCREI
esoecially
ior Teckniscope
From all appearances it looks like the familiar Arriflex 35 2C. but. on the inside some important things have happened
that makes it the "cameraman's camera" for Techniscope.
We've designed the filmgate and pulldown for half-frame Techniscope format; we've changed the shutter to 200° aper-
ture and put a Techniscope groundglass in the viewfinder; and. we've made certain that this specialized tool is as
dependable, reliable and rugged for Techniscope filming as the standard Arriflex 35 2C is for conventional format.
And. of course, we've changed the model designation. Arriflex 35 2CT. To signify all the advantages of Techniscope film-
ing, reduced stock and processing costs: better image quality and longer depthof-field through the use of conventional
Arriflex spherical lenses in shorter focal lengths ... the same lenses you use for standard filming: release prints in
35mm and 16mm. standard projection or anamorphic ... all from the same camera originals.
Plus, the benefits of working with the familiar Arriflex that has consis-
tently produced superior footage for you in standard-format filming.
Through-the-lens viewing. Easily set up. Lightweight. Highly mobile. Uses
the same lenses, quick-change magazines, systems and accessories. And.
it's convertible to standard format at any time.
If your schedule includes Techniscope, turn to a time-proven friend for
help ... the new Arriflex 35 2CT.
4 °
a o
o o
a o
° __^^^^ °
c ■■"•^^^"" o
o o
a o
c _^^^^ °
c —^^^^ o
c ^^^_^^ o
o o
Q O
C '^^^~^ o
o ^^^^^ o
o o
o o
'Techniscope is t
registered trade-
mark of Techni-
coiorCorporalion.
See your franchised Arriflex dealer, or write for complete information.
ARRIFLEX CORPORATION OF AMERICA ■ PO. BOX 1050. WOODSIDE.
N.Y. 11377
ARRIFLEX 35 ret
JMBER 3 ■ VOLUME 28
IS
BSCB
SALES SERVICE C RENTALS
TilK
CAMERA MART
IV.
o o
16*5 BROADWAY (AT 60TM ST ). NEW YORK. NT. 10O23 • 757-6977
ARRIFLEX CAMERAS AND ACCESSORIES
r
CM 301 ARRIFLEX 16nim STANDARD
Model S camera also available with built-in
slate and sync generator. Use with 100'
spools or 400' magazines- Simplified film
path lets you change magazines in seconds-
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CM 306 ARRIFLEX SOUND BLIMPS
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CM 305 ANGENIEUX ZOOM LENS
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All Arriflex and Siemens equipment available for long term leasing.
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71 Clio's lo Bol American TV Commerci
2,000 .\Ueii(l .\uard$ Dinner at N. Y.'s -Americana on .Mav 1
"C'.NOLGH CLIO Statuettes to
■*-' cover a good-sized banquet
tabic were presented Friday eve-
ning. .May 12. at the Awards Din-
ner which concluded the 1967
American TV Commercials Festi-
val held in the Imperial Ballroom
of the Americana Hotel in New
York. The awards function wound
up two days of seminars and
screenings of the outstanding com-
mercials of the past year.
71 CLlOs were presented in the
U.S. television section of the
three-ring series of ceremonies. In
addition, 25 statuettes were pre-
sented to "Bests" in Product Areas
and Techniques in a separate In-
ternational TV Commercials Festi-
val, and 14 CLIOs for "Bests"" in
a new radio commercials festival
competition.
Largest Entr)' Total in Years
This year's entries topped the
number entered in previous years:
1938 entries were received for the
American TV competition — (up
from 1891 last year). There were
589 radio entries, and 439 entries
in the international TV group.
A black-tie audience of 2000
agency men. producers and their
wives watched the three-hour cere-
mony, which was MC"d by a fa-
miliar TV "'spokesman," Cy Har-
rice. Wallace A. Ross, Festival
Director, announced that chair-
manship of the Festival's Board
was passing to David Ogilvy. cre-
ative director of Ogilvy & Mather.
from last years chairman, George
H. Gribbin, former president of
Young & Rubicam.
Judged by Ten Regional Groups
TV Commercial entries were
judged this year by ten regional
panels of advertising executives in
.\djudged best corporate televi
commercial "IliM Cainpul
(Ogihij & Matlur - VPI Pre
Atlanta, Boston, Chicago. CI
land, Detroit, Dallas, Los Angi
New York, Montreal and Tore
Representatives of these regii
judging centers were seated at
head table for the awards din
along with some thirty promii
people in advertising and brc
casting. In addition to presid
of five advertising agencies, tl
were three advertising or mar
ing managers of major spons
two presidents of broadcasting
sociations, and two presidents
station representative firms.
The Festival's T e c h n i i
Achievement Award this year v>
to the Technicolor Corpora
for its Vidtronic Process, whic
a color tape-to-film transfer sys
which extracts all color infori
tion from a video tape and recc
it on to a film negative.
3.5, 16mm Color Prints Made
The resulting color film negai
can be used for the production
multiple 35mm or 16mm cc
prints by ordinary processing te
niques. It allows the producers
programs and commercials to l
full advantage of the economy
(CONCLUDED ON NEXT PAC
aroaowav nV-
CtrCLe ^3198
16
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TV FESTIVAL WINNERS:
(CONTINUED FROM PAGE 16)
speed of video tape photography
with the mass production savings
of color film duplication.
Leading multi-award winners at
the Festival among agencies in-
uded Young & Rubicam (13).
•oyle Dane Bembach (9). Jack
inker and Partners (5), Ogilvy
& Mather ( 5 ) . Carl Ally ( 3 ) . Ben-
ton & Bow les ( 3 ) . and Foote,
Cone & Belding (3).
Among producers who received
most of the "hardware" were
these: HUE Screen Gems (7),
MPO (7). VPI (6), Howard Zieff
(5), Rose-Magwood (4), Televi-
deo (4), and Audio (3).
* * +
Belgian Film Archives Sponsor
Experimental Film Competition
■: The Royal Film Archives of
Belgium is sponsoring a fourth In-
ternational Experimental Film
Competition with prizes totaling
SI 2.000. The competitive screen-
ing will take place at Knokke-Le-
Zoute. Belgium from Dec. 25.
1967 to January 2. 1968. Purpose
of the event is "to encourage free
artistic creation and the spirit of
research.""
The term "experimental film""
will be interpreted as "embracing
all works created for cinema or
television, which give evidence of
an effort to regenerate the film as
a medium for cinematographic ex-
pression."" Entrants may submit
one or more films, 16mm or
35mm standard or wide-screen
(optical system), sound or silent.
Films must not have been pre-
viously shown: however, the
.Archives notes that it may make
exceptions to this latter rule.
\\Tiere to Get Entrv Forms
Requests for applications to
participate should be made
Best black & white cinematograi]
award uav gitcri "Fresh Deo
ant." (Doyle Dane Bernhach—i',
Films). See story on this piS
through Belgian Consulates or
Belgian Embassy in Washingi
D. C. They may also be obtai
from the Royal Film Archives
Belgium. Ravenstein 23. Brussi
Belgium. A completed question;!
must be submitted for each en
along w ith a scenario ( text of i
logue or commentary) and si
for press use. This must reach i
Archives by Oct. I, 1967. De
line for receiot of films is Nov.
A registration fee of S 1 5 1
charged for each film of 30 n'
utes or less; and S30 for those I
more than 30 minutes in lent
Fees must be paid in Brussels
fore Oct. 1 and entrants must [y
transport and insurance costs
route, while the Archives will
for storage and insurance t
while films are in Belgium.
First Prize Award is S4,000
The first prize of S4.00ii
being contributed by Gevat
Agfa. X.V'.. Mortsel. Belgiu
four other firms are contribut
prizes of 52.000. including c
for a television film.
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18
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lUMBER 3 • VOLUME 28
18
Producer Stuart Finley accepts a
Blue Ribbon award from Peter Cott
for his prizc-icinning color film,
"The Third Pollution" (sec below).
Ralph Tuchman was on hand to get
a Blue Ribbon award from present-
er Ted Mahne for his nwtion pic-
ture, "The Lives You Touch."
LOGO Attend 9th American Film Festival in New York
Educational Film Library Association Hosts Panel Discussions. Awards Banquet
Honorin" Best Motion Pictures and FUnistrips Selected from Among 830 Entries
Over a thousand non-theatrical film special-
ists, both users and producers, were on
hand for this year's Annual American Film
Festival, held at the Biltmore Hotel in New
York. May 10-13. The event, ninth in a series
of programs initiated in 1959, is sponsored by
the Educational Film Library Association. It
culminated in gala banquet ceremonies on Fri-
day evening, May 12. at which Blue Ribbon
Awards were presented to winners in some 48
subject area categories.
Winners were chosen from over 300 motion
pictures. 8mm films and filmstrips screened
at the Festival before the final award juries.
Pre-screening jury members had previously
winnowed the field down from 830 films sub-
mitted to the Festival.
Winners of Multiple Honors Noted
Multiple award winners included the Na-
tional Film Board of Canada (4). Guidance
Associates (3). Audio Productions (2),
Churchill Films (2). and Fraser Productions
(2).
In addition to the awards competition and
the screening of winners on May 13, the Festi-
val offered a diversity of special program
events including a talk by Willard Van Dyke,
noted film producer and Director of the Film
Library of the Museum of Modern Art, and
several panel discussions on such subjects as
The Uses of Animation. Using Creative Film
in the Classroom. A Community Oriented Film
Center, and Do Public Library Film Librarians
Need Their Own Organization?
Tl^TMVERS OF BLUE RIBBON AWARDS
-': A resume of this year's Festival winners fol-
lows:
Agriculture, Forestrj', and Natural Resources
Life in The Balance, produced by Equinox Films.
Inc.. for Standard Oil Company (New Jersey).
Distributed by Modern Talking Picture Service.
Citizenship, Government, and Citj' Planning
The Third Pollution, produced by Stuart Finley,
Inc.
Classroom Films for Lower Grades
A Verj- Special Day: An Adventure at Coney Is-
land. Produced by Richard Beymer. Distri-
buted by Universal Education and Visual Arts.
Conservation Films
Progress, Pork Barrel and Pheasant Feathers, pro-
duced by Fisher-Slezas Films. Distributed by
Contemporary Films, Inc.
Current Events and International Relations
Inside Red China, produced by Columbia Broad-
casting System. Distributed by Carousel Films,
Inc.
Economics, Business and Labor
The Modem Corporation, produced by Suther-
land Educational Films for The .Mfred P.
Sloan Foundation. Distributed by Sutherland Ed-
ucational Films.
Education and Child Development
To Touch A Child, produced by Centron Corp.
for The Mott Foundation.
Distributed bv Modern Talking Picture Service.
Festival Highlights
.\t left: Administra-
tive director Emiltj
Jones chats ivith a
fumed film maker . . .
julitn Bnjan . . . and
Right: members of
the festival jury who
helped select Sales
and Promotional films
submitted for festival
honors in Neie York.
Geography Films I '^
Mekong, produced by Shell International Fl ^
Unit; sponsored and distributed by She! | |j
Company.
Vocational Guidance
In A Medical Laboratory, produced by Churc
Films for National Committee for Careers
Medical Technology. Distributed by Put
Health Service, Audiovisual Facility, Atlai
Georgia.
Personal Guidance
No Reason to Stay, produced by Nation d F
Board of Canada. Distributed by Encyt
pedia Britannica Educational Corp
Biographical Films
Robert Frost: A Lover's Quarrel with the Woi
produced by WGBH Educational Foundati
Distributed by Holt. Rinehart & Winston.
History Films
Battle of the Bulge — the Brave Rifles, produi
by Mascott Productions.
Language and Communication Arts
The Pleasure Is Mutual: How to Conduct EfP
live Picture Book Programs, produced
Connecticut Films. Inc., for Westchester Libri
System. Distributed by The Children's Be
Council, Inc
Nature and Wildlife Films
Life Cycle of the Monarch, produced by K
Middleham Productions.
Tied With
The Wood Duck's World, produced by James '
Wilkie, Continental Machines, Inc.
Recreation, Hobbies & Crafts
Cooper's Craft, produced and distributed by C
lonial Williamsburg. Inc.
Science — General Background
The Noisy Underwater World of the Wedd
Seal, produced by William Claiborne for t
New York Zoological Society.
Instructional Science
Insect Metamorphosis, produced by Norm
Bean. Distributed by Film Associates of Ca
fomia.
Social Documentary Films
Sixteen in Webster Groves, produced by Colut
bia Broadcasting System. Distributed
Carousel Films, Inc.
Sports Films
Water Ski with Buick, produced by General M
tors Photographic for Buick Motor Divisio
Distributed by Modern Talking Picture Servic
Film as Art
Time Piece, produced by Muppels. Inc. Disirl
uted by Contemporary Films. Inc.
Graphic Arts, Sculpture & Architecture
Eskimo Artist Kenojuak, produced by Nation
Film Board of Canada. DisU-ibuted by Coi
temporary Films, Inc.
Music, Literature & Film
Buster Keaton Rides Again, produced b\ N:
tional Film Board of Canada. Distributed b
Contemporary Films. Inc.
(continued on the following page 22
20
BUSINESS SCREEI
TECHNICOLOR EXCELLENCE IS
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lOALL PRODUCERS OF BUSINESS FILMS
During its 50 year history. Technicolor's scientists and technicians have pioneered and
introduced many processes and have received 10 Awards from the Academy of Motion
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Technicolor has many firsts in its list of accomplishments. Among them are:
The first commercially successful color motion picture system.
The first commercially successful three component color motion picture system.
The first single film color motion picture system in commercial use.
The first cartridge loading 8mm projector.
The first Technicolor Vidtronics process for color tape to color film prints.
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^A^
UMBER 3 • VOLUME 28
»
SOME OF OUR FILMSTRIP CUSTOMERS bring in grocery cartons full of
everything from cornflakes to handlettered signs. At CFI we make great film-
strips from the darndest material. Backed by special equipment, our experts
specialize in converting all kinds of copy into filmstrips. Different sizes of
art? We shoot flat copy up to 24" x 32" (32 field). Products to stioot? We'll
photograph them into your filmstrip against a colorful background. Need
additionaf art? A skyline? Hand lettering? Type set on a cell overlay? We can
do. Or if you have an assortment of transparencies, we copy from 35 mm
through 8 X 10 direct with no intermediate reduction step to cause loss of
color or detail. Quality? We give you faithful color rendition with minimum
contrast gain and frame to frame color correction to insure over-all balance.
And our unique continuous-loop printing equipment assures you absolutely
uniform filmstrip prints from scratch-free negatives. How long? Our normal
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Call Lou Livingston at HO 2-0881.
Your filmstrip benefits from ffte superior facilities and teclinology that t)ave
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CONSOLIDATED FILM INDUSTRIES
S59 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 2-0881 • HO 9-1441
9th American Film Fe.stivl
(CONTINUED FROM THE PRECEDING PAGE >
Stories for Children
Paddle to the Sea, produced by National (|
Board of Canada.
The Church a( Work
Inner Cilj, produced by Berkeley Studios for
Board of Home Missions for the United Cht
of Canada. Distributed hy Berkeley Studios.
Doctrinal and Denominational Religion
The Book and the Spade, produced by Glenn I
nard Productions, Inc. Distributed by The I
versity Museum of the University of Penn
vania.
Tied With
Mood of Zen, produced and distributed by H
ley Productions, Inc., for Society of Comp:
tive Philosophy, Inc.
Ethical Problems
Nothing But A Man, produced by Michael R
nier and Robert Young. Distributed by Bf
don Films.
Fund Raising Films
Chi'd of Darkness — Child of Light, produced
Wilding, Inc. for Foster Parents' Plan. I
tributed by .Association Fi'ms.
Industrial and Technical Processes
Concrete, produced b\ Fraser Productions i
and distributed by Kaiser Cement & Gypsi
Corp.
Personnel and Sales Training
Now You're Ta'king, produced by Audio P:
duciions. Inc. for (and distributed by), Ame
can Telephone & Telegraph Company, Lo
Lines Department.
Public Relations — Commercial
Get Wet, produced b\ Homer Groening for. a
distributed by. Johnson Motors and Eastm.
Kodak Companv.
Public Relations — Non-Profit
To Be a Man, produced by MPO Productions f
Yale University.
Sales and Promotion
Kids and Cookies, produced b\ Audio ProdU
tions. Inc. for. and distributed by the Nation
Biscuit Company.
Travel Films
Wings to Great Britain, produced by Heiu
Strauss Productions for, and distributed h
Pan American World Airways.
(CONTINUED ON THE FOLLOWING PAGE 24
Filmstrips competing for honors at
the 9th Ariurican Film Festival arc
being previewed by jurtj members.
22
BUSINESS SCREEk'
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"(UMBER 3 ■ VOLUME 28
23
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CAMERAS. 16mm MOTION PICTURE
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CAMERAS, 35mm MOTION PICTURE
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— Bell & Howell — Mitchell
CAMERAS. INSTRUMENTATION
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— ISmm Hi-Speed (Fastax)
— 16mm Hi Speed IBell S, Howell,
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CAMERA CARS
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DOLLIES
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LIGHTING EQUIPMENT
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PROJECTORS. MOTION PICTURE
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UNDERWATER CAMERA HOUSINGS
UNDERWATER LIGHTING EQUIPMENT
UNDERWATER STUDIO TANKS
STILL PHOTOGRAPHIC EQUIPMENT,
Cameras, Lenses & Accessories
At left: festival
jurors and guests
await another
film screening . . .
Below: \eu; York
State Commerce
Department exec.
Harry Arondiie (I)
and James Manilla,
FUrriscope prexy.
9th American Film Festival :
(continued from the preceding page 22)
Health for General Audiences
Drugs and the Nervous System, produced by
Churchill Films.
Medical Science for Professional Audiences
Cancer in Children, produced by Wexler Film
Productions for, and distributed by American
Cancer Society.
Mental Health for General Audiences
Search for the Lost Self, produced by Mente
Films.
Safetj' and First Aid Films
Fire Fighting During Riots, produced by Los
Angeles City Fire Department. Distributed by
Cinesound Company.
Safe Driving Films
The Day the Bicycles Disappeared, produced by
Bay State Film Productions, Inc., for, and dis-
tributed by, AAA Foundation for Traffic Safety.
8mm Films
Art Process Concept Films, produced and dis-
tributed by Hester & Asso.
Tied With
Method for Rapid Electrophoresis, produced and
distributed by Coronet Instructional Films.
Filmstrips: Art
Master>vorks of Mexican Art, produced and dis-
tributed by Bailey Films, Inc.
Filmstrips: Language Arts
Sound Filmstrip Set =15, produced by Weston
Woods Studios.
Filmstrips: Science and Math
I Never Looked at It That Way Before, produced
and distributed by Guidance Associates.
Filmstrips: Biography, Geography, and History
This Honorahle Court: The Supreme Court of
the United States, produced and distributed by
Guidance Associates.
Filmstrips: Social Studies, Economics
Cities, U.S.A., produced by Guidance Associates.
Filmstrips: Home Skills,
Guidance & Professional Training
One Chance, produced by Fraser Productions for,
and distributed by. Bank of America.
Filmstrips: Sales Promotion and Training
It's For You, produced by Pilot Productions foi
and distributed by, Chicago Title & Trust.
Filmstrips: Puhlic Relations-Non-Profit
The Lives You Touch, produced by Harris Tuch
man Productions for, and distributed by
United Way,
Filmstrips: Religion
Doorstep Mission, produced and distributed b;
Presbyterian Distribution Service.
* * *
A hard-working Festival Committee or-
ganized this ninth program of the Educationa
Film Library Association. Headed by its ad
ministrative director, Emily Jones (who direct?
these annual events), the key people respon-
sible for meetings and showings were Caroi
Hale, Frederic A. Krahn, EFLA's president.
James H. Limbacher. Public relations is ably
handled by Harriet Lundgaard.
Festival jurors were supervised by Elsa
Volckmann: Rudolph Kamerling directed pro-
jection of the many festival films. Members of
the New York Film Council formed the hospi-
tality committee, coordinated by Madeleine S.-
Friedlander at EFLA's hospitality desk. The
beneficiaries? All those who saw films they
could use in "67. •
we quote:
ii
. . so when my client said
he liked the latest film I
had produced for him I failed to understand
why he had changed to another producer...
then he told me that their titles were much
better than mine... they had been made by
Knight Studio, Chicago. Now i get my titles
there... I have my client
back . . . and we're all happy. //
Knight Studio*
159 E. Chicago Avenue, Chicago 11, Illinois i
24
BUSINESS SCREEN!
A sight for sore fingers.
Run a finger along this path.
That's about how easy it is to
load (and unload) a Graflex 16
sound motion picture projector.
And that's how easy it is on your
fingers, too.
There's no soundhead to thread
around. Just slide your film into a
slot. The rest is automatic. Sound
is always perfectly clear and syn-
chronized with your picture.
It's so simple, anyone can do
it. Even if he were born with ten
thumbs.
But easy loading is only a part
of Graflex 16 superiority. There's
the lamp that lasts up to ten times
as long as ordinary ones. Less
chance of an embarrassing mid-
show blackout. You also get a
brighter picture and quieter oper-
ation. And your choice of speaker
in the machine or at the screen.
Think of the value of your film
prints. And the importance of your
audiences. Don't they both deserve
the most professional presentation
possible?
^^
1
u
_^f^^l
gnaPlex a.
Gr^nei. Inc. A subsidiary of Cfneril Precision
EQuipn>«nt Corporation, Rochester. NY. 14603
In Canada: Graflci of Canada Limited
NUMBER 3 • VOLUME 28
CHAPPELL
Recorded Music Library
BIG... AND GETTING
BIGGER
Complete
Music Selection Service
Special concern for
ALL
your programming needs
Send for catalogue
and demonstration tape
fi^'JiSS
Chappell Music Library
117 West mil Street
New York, New York 10036
phone: 212 PL 7-3641
Along the Production Lines
Producer Reid Ray and Crew on Six-Week
Location Trek for AUis-Chalmers Picture
a Heading into the troubled Middle East for
a six-week film production trip that began in
early June is St. Paul film producer Reid H.
Ray. The studio chief and his wife Roxanne,
with Toronto cinematographer Chris Slagter,
are on an extensive jaunt that includes loca-
tion shooting in Turkey, Iran, India, Lebanon
and then into Kenya and Uganda in Africa.
The Ray film organization is producing this
film for the Allis-Chalmers Company, present-
ing the world-encircling countries where this
company's industrial and agricultural equip-
ment is contributing to economic and food de-
velopment programs. They embark for South
America from Dakar with three locations
scheduled in Brazil.
Rio de Janeiro is the first stop, followed by
a sequence in Brasilia, the new Capital. Then
they will film a highway under construction
from Brasilia to Belem in northern Brazil. A
fourth member of the group, script-writer Wil-
liam Bernal, left in late May to do research
on the various locations. Better skip the Mid-
dle East for awhile . . . we'd like to see all
hands safely home this summer!
* * *
C/T Film Center Is Set Up in Syracuse, N.Y.
■«• The C'T Film Center, Inc. has set up shop
in Syracuse, New York's Midtown Plaza.
Heading the Central New York motion pic-
ture production facility is Richard C. Cressey,
well-known cinematographer in that area.
* * *
Sun Dial Films Shooting Three Sea-Based
Location Films for Cenl Dynamics, Navy
if Three new sea-based location films are cur-
rently underway for Sun Dial Films. Carl "V.
Ragsdale, Sun Dial's president, has been on
location under water off Nassau, Vieques
Island, and the Virgin Islands for footage for
his company's latest General Dynamics film.
A second, six-man crew, filming a U.S.
Navy three-part production called Sea Power,
has been carrier-based out of Puerto Rico.
The Sea Power crew, headed up by Director
POST PRODUCTION!
from dailies to answer print ....
Let us help you M'ith all or part
of the finishing stages :
Editing, scoring, narrating,
effects, supervision of lab
work, negative cutting.
We'll give your film that
HOLLYWOOD POLISH
which makes the difference.
Professional standing with all
West Coast service organizations.
References. Write or call
GUI\THER von FRITSCH
265 Marguerita Lane, Pasadena, Calif. 91106
(21.3) 799-3267
Sun Dial president Carl Ragsdale on utidrmdli
location in Caribbean on General Dynamics' fiht
Tom Thomber, sf)ent two weeks aboard van
ous Navy ships, throughout the Caribbeai
prior to returning to New York and Washing
ton where they will complete the first pha^
of their world-wide location shooting schedule
Across the Pacific, a third crew, unde
Writer-Director Tom Carroll, is filming Amen
can Advisor in Vietnam. This is the secont
Vietnam film for the U.S. Navy done by Car
roll and Sun Dial. His four-man crew is head-
quartered in Saigon. Da Nang. and Rung Sat
and is filming action sequences of the compre-
hensive operations of the U.S. Navy advisor al
sea, aboard U.S. military and Vietnamese ships,
as well as in the jungles and combat areas.
Two additional sea-based projects are due
for launching shortly, extending the scof)e of
operations for Sun Dial across the Atlantic
and through the Mediterranean. •
YOU NEED THESE 2 BOOKS
by JOSEPH V. MASCELLI, A.S.C.
American Cinematographer Manual
Revised, enlarged new edition. Over 600 pages
of concise, informative shooting data in a format
designed for everyday usage. . $12.50 postpaid
The Five C's of Cinematography
Here is the first practical fully-illustrated boot-
showing how to adapt proven Hollywood produc-
tion methods to limited budget pictures.
. $12.50 postpaid
Send for free Brochure
California buyers please add 4% tax. Foreign buyers
pay by International Money Order. Remittance must
accompany single book orders.
CINE/GRAFIC PUBLICATIONS
P.O. Box 430, Dept. B • Hollywood, Calif. 90028
BUSINESS SCREEN
SOMETIMES AT CAPITAL
Our technieal V.P. gets mad
Recently Gar Misener got steamed up because there wasn't a 35MM color additive scene tester any-
where in the world that was compatible with the new Bell and Howell Additive Printing machines . . .
so he went out and built his own! If you want to see how it works, send us your 35MM color; you'll
never see any other Cinex strips to compare with ours. Honest.
(O^MISMTa
FILM LABORATORIES. INCORPORATED
470 E STREET S.W. . WASHINGTON. DC. 20024. PHONE (202) 347-1717
1998 N.E. 150th STREET -NORTH MIAMI. FLORIDA 33161 • PHONE (305) 9494252
lUMBER 3 • VOLUME 28
27
Film
PROCESSinC
PROBIEmS?
mETRO/KHLUnR
OFFERS HO
soiuiion.i
No chemical solutions of any kind are used in the new and revolutionary
Metro /Kalvar Model 135 Printer-Processor. Top quality, long-wearing
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Write today for details on how a Metro/Kalvar program can benefit you!
K
METRO/KALVAR, Inc.
745 Post Road, Oarien, Conn. 06820/203 655-8209
CINE Selcct-s Films for Overseas Festival
Cllection of U. S. Films tor
this year's international film
festivals has been completed by re-
gional and ""finalist" juries of the
Council on International Non-
theatrical Events (CINE). Meet-
ing in Washington, D.C. on May
18-20, members of the CINE
Board reviewed 230 motion pic-
tures submitted by 24 regional
juries as ""finalist" candidates. 157
of these were awarded '"Golden
Eagles" and the titles considered
eligible for submission to various
overseas events.
At the annual meeting of the
CINE Board in the NEA Head-
quarters building on May 20,
Alden H. Livingston, a DuPont
advertising executive, was re-
elected president of the interna-
tional film selection group. Reid
H. Ray, head of the St. Paul film
company which bears his name,
was named first vice-president. A
past president of the Society of
Motion Picture and Television
Engineers. Ray served as CINE's
Awards Program chairman during
the past year.
Newly-elected vice-presidents-
at-large were Rev. David Poindex-
ter. National Council of Churches,
New York, and Dr. Don G. Wil-
liams. University of Missouri at
Kansas City. Alfred E. Bruch,
president of Capital Film Labora-
tories Inc.. Washington, D.C, be-
came CINE's treasurer. Re-elected
as secretary was Peter Cott, execu-
tive director. National Academy of
Television Arts and Science. New
York. Dr. Harold Wigren. of the
National Education Association,
continues as CINE's coordinating
director.
Four new board members
joined CINE's leadership. They
are: Charles A. Bemant, New
York, head of Filmscope, Inc.; J.
Carter Brown, assistant director of
the National Gallery of Art, Wash-
ington. D. C: Charles Guggen-
heim. Washington film producer:
and Willard Van Dvke. director of
the film library. Museum of M -.
ern Art. New York.
James H. Culver continues i
CINE's managing director, he:
ing the organization's full-ti
staff in Washington. Date of t
Annual Exhibition and Inten
tional Awards Program, schedu^
for the NEA Auditorium, has be
announced as November 17.
* * *
43'7f Increase in Sales Reporte
by Capital Film Laboratories, Ii
7- Record sales of $3,700,045 1
the year ending March 3 1 were i
ported by Capital Film Laboi
tories. Inc. of Washington, D.
and Miami. Florida. Capital pre
dent Alfred Bruch reported
shareholders that the compan;
sales volume represented an i
crease of 43 per cent over Ii
year's total of $2,587,801. Net i
come for the year nearly double
from S83.304 to S162.326, r
fleeting a return on stockholdei
equity of 32e per share.
The laboratory company h
diversified its basic operatic
through the opening of its Miarr
Florida facility last year and li
expanded into network televisit
and theatrical film processin;
During its nine months of oper;
tion in Miami, for example, th
company serviced eight full-lengt
motion picture feature produc
tions. A new Ivan Tors' televisio;
series. Gentle Ben, is currenti
being printed for fall telecast
( Sunday evenings ) over the CBS
TV network.
To accommodate ever-incrcas
ing Miami film production. Capit.i
is currently planning to expand ii
Miami laboratory, installing nev
high-speed printing and processinj
equipment which will triple it
present capacity. Other improve
ments include installation of nev
Ektachrome processing equipmen
and high-speed printers in tht
Washington, D. C. laboraton
plant later this year. i
ESKO TOWNELL ^rTTr'^'^r'* i,
TITLE Typographers
Writer- Director ^"^
Hot-press Craftsmen
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
SINCE 1938
Wriit for FREE tyfe dan
KNIGHT TITLE SERVICE
145 VIeu 4Sth Si., New rork, N. Y.
28
BUSINESS SCREE^
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That's the Bell & Howell touch. A unique com-
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Cable: CINEQUIP
Available from most leading dealers, or
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Dept. 423
315 West 43r(l St., New York, N. Y. 10036
Branches Hialeah, Fla /Washington D.C./Atlanta/Cleveland/New Orleans
When ordering a new subscription or forwarding a renewal order, please
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NEW
DuKane
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"rrrFEATURING A NEW 600
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Brighter pictures and 3
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CALL OR WRITE
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Third Inlernational Military Film Festive
lo Eastern European Entries at Snowings in Pij
Top Honors
;. international interest in film
production within the mihtary
forces of various lands centered
14 miles from Paris last month as
the Third International Mihtary
Film Festival was held May 25-
30th in tiie newly-built Congress
Hall of the City of Versailles.
Organized by the Municipality
of Versailles under the sponsorship
of Andre Malraux, French Minis-
ter for Cultural Affairs, the event
was under the honorary chairman-
ship of Pierre Messmer, Minister
of War of the host country. The
festival received entries from 29
countries and presented a total of
91 short subjects which required
a total screening time of nearly 29
hours.
Delegates from 29 Countries
The 29 countries with film en-
tries were also represented by of-
ficial delegates. The United States
was represented by Col. William
F. Gallogly, Chief, Audio-Visual
Systems Division, Directorate of
Operations of the U. S. Air Force
and by Lt. Col. Carl K. Mahokian.
United States Marine Corps.
These were the U. S. official
entries :
Reel Diamond. Army Pictorial
Center production (29 min.. col-
or), on the training of the 5th In-
fantry Division at Fort Carson.
Mission: Oceanography. U. S.
Navy production (29 min., color)
of the story of oceanography
throughout the ages to present
day.
Recon Pilot. Screen Gems' pro-
duction (8 min.. color) of a pub-
lic relations film for recruitment
of pilots.
Support from the Sky. U.S.
Naval Photographic Center film
(15 min.. color) on the recruit-
ment of marines and on daily life
of naval aviation.
U.S. Suffers by Comparison
While well received by the audi-
ence, these films failed to com-
pare favorably with entries of
other countries since they were
made and shown in 16mm, while
others were shown in 35mm large-
screen format. This same failing
was pointed out in these pages
following the 1966 International
Industrial Film Festival at Venice.
Any subject presented in 16mm
at such festivals carries a real
handicap, no matter how favor-
able its content and production
quality.
All films presented at this event
were in two principal categories,
i.e., instructional or public rela-
tions. All four U.S. films were)]
the latter category. Here are
awards presented at Versai
(Golden Sun, first award; SUi
Sun. second award) ;
Instructional: Golden Sun
Vodnik. Bomb I: Yugosla-
This 17-minute 35mm black
white film was "a very human i
lively picture with a good deal
sync sound. Its message: the ;
dier must follow orders given \
by his superiors.
Instructional: Silver Sun I
Le Sous Marin: France. A ;.
mm. 38-minute color film p.
duced by the French Army Cineii
Service, showing the principles i
which the submarine operat,
partly explained with animati(
Laws of physics are very clea'
demonstrated.
Instructional: Versailles Medal
Asemaan Tulta: Finland. Ti
9 minute 35mm black & wh
film shows the training of troo
fighting in snow regions.
Public Relations: Golden Sun
Airborne Troops: USSR. A 2
minute 35mm color film made
the film studio of the USSR E
partment of Defense (1965)
show the training of airbor
troops of the USSR, both mllita
and physical.
Public Relations: Silver Sun
Het Korps Mariners: Nethi
lands. This 24-minute color fil
(also 35mm) was produced
Multifilm in that country. It p;
tures the training of marines in t
Netherlands and abroad.
Public Relations: Versailles Med
Concerto Grosso: Czechi -
vakia. A I3'i-minute 35mm cim
film, produced by Studio CAF. ■
the physical training of Czc.
troops.
Both the Czech and Yugosl; i
delegations were congratulated c I
the excellent quality of their •
spective entries.
Westport Communications Group
Set Up in Manhattan. Westpori
" Westport Communicatii'i
Group has been established in tl
Greater New York area with o
fices at 53 Newtown Turnpik
Westport. Conn., and at 15 Fa
48th Street. New York. The nc
firm will specialize in slides, filn
strips, motion pictures, tapes ,in
discs.
Heading up the new compan
is Fred Hertz. Joining him, 8
vice-president, is Tod Dockstac
er; Flu Lindsay is art director.
30
BUSINESS SCREEI
UMBER 3 • VOLUME 21
SI
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
Me.
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
NEW YORK, N.Y. 10017 •(212) MU 2-4450
Quality • . .
TIME AFTER TIME, IN TIME
at
iTsic:,
/
or
it 16-35mm Developing and Printing
i? Black White ii Eastman Color
ii Ektachrome i< Kodachrome
ii Reduction & Blowup Printing
■ir Reversol Printing and Developing
■fir Editing and Conforming
-U Titles -d Inserts
■sV Stop Motion "ti Animation
A Frte Booklet is available that will be helpful in budget
preparation and the handling of pre-print materials. Write today.
33 WEST 60TH STREET • NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C 213
Pennsylvania Premieres Films
on Its Water Pollution Program
i-~ Two new nioticin pictures which
explain the state ot Pennsylvania's
e.xtensive water pollutiim program
were premiered in Philadelphia's
Franklin Institute on April 27, In-
troducing The Silent Thief and
Giuirdiam of a Treasure to the au-
dience was Dr. Thomas W.
Georges, Jr., Secretary ot Health
for the Commonwealth of Penn-
sylvania and chairman of its Sani-
tary Water Board.
Both films were produced by
the Calvin-DeFrenes Corporation
of Philadelphia. The Silent Thief,
a 16-niinute color film, uses his-
Dr. Thomas W. Georges, Jr., the
Pcnn.stjhiiniu Sccttj. of Health (at
right) commends Cahin-DeFrenes
president Stephen Cicchon (cir)
and producer Paul Scaramucci on
ttco new tcater pollution films.
toric prints, color photography and
graphic illustrations to show how
Pennsylvania's economic, indus-
trial and population growth is re-
lated to water pollution, which
silently crept up on its citizens as
a thief. Progressive legislation has
been developed to cope with the
problem.
Giiardion.s of a Treasure { 1 2
minutes, color) goes on to ex-
amine the efforts being made by
the Sanitary Water Board and its
engineering staff within the De-
partment of Health to protect and
improve the quality of Pennsyl-
vania's water resources for domes-
tic, industrial and recreational pur-
poses.
Both films are now available
from the Health Department in
Harrisburg for statewide use by
interested groups. Paying tribute
to Calvin-DeFrenes' director-edi-
tor for his work on the films, the
studio's president Stephen A, Cie-
chon told the premiere's guests:
"Paul Scaramucei's talents, im-
agination and perseverance in striv-
ing for perfection contributed
greatly to the goals established for
these vital films produced in the
public interest," •
ANNUAL A-V EQUIPMENT TRADEFAIR:
I FEATURED IN NEXT ISSUE: JULY 15
;
I
Salmona to Head Audiovisuals
in Winchester-Western Divisio
"••,' The new supervisi)r of am
visual communications for
Winchester-Western Division
the Olin Mathieson Chemical (
poration is Stelio Salmona, Ba
at corporate headquarters in Nj
York City, Salmona will be
sponsible for national and inter.,
tional television and radio pul;
relations and publicity. He has aj
been assigned to develop an -
panded Winchester-Western f i
program for the division's m;^
products and programs. i
A recent candidate for the I .
House of Representatives fri
Connecticut's Third Congressio
District (in 1966), Salmona
signed as news director of WHN
TV in New Haven, Conn, to ■
cept the Republican Congressio I
nomination.
Born in New York City sj
educated in the public schools [
Argentina and the western U. ,
Salmona completed his educaM
at the Brooks School in Andov^
Mass. He attended Duke Univ-'
sity and is a member of Sil
Delta Chi. professional journal,
society. A member of the U
Marine Corps, he saw action i
the Korean conflict and \>;
awarded the Silver Star. The S>
monas reside in Orange. Conn.'
FOR SALE, $20,000
NATIONALLY-KNOWN WEST
COAST "ONE-STOP SERVICE-
PRESENTATION & AUDIO-VISU/
COMPANY
and other creati\ e services as w
Estbl. 14 yrs., slidefilm, meetin,
as A-V equipment dealersliips ai
rentals. L..\. based. Scr\ icing 1
West Coast Blue Chip accoim
$15,000 equipment-rental inve
toPi'. Owner semi-retiring; will
main hmited period as sales ..
consultant if desired. $10.01 \
down payment, extended term- '
Box 3A-67
Business Screen Magazine
7064 Stierldan Rd • Chicago, III. 606
UNUSUAL OPPORTUNITY*
for a growing iiuinufacturiiB-
firm, to acquire \aluable paten I
and trade mark rights on latf '
accessories for large and si
recording tape or movie tili
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Business Screen Magazine
7064 Slierldan Rd, • Chicago, III. 60(
32
BUSINESS SCREE
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'^f by Jsyark Instruments Corp.
Visit us ol Booth =499-500 of (he NAVA Conyenlion
iUMBER 3 ■ VOLUME 28
33
COMMUNIUTORS
OF IDEAS
TELLING IT LIKE IT IS . . .
may not involve "telling" at all.
In the repertoire of the communicator
words are only one of an increasingly
varied set of tools and techniques.
The old departure of deciding
what to say has long since become
deciding what to do.
An impression, a feeling, an entire
experience are objectives as
legitimate now as the transmission
of information and ideas.
We've come a long way from
the story hour.
. . INC.
31 WEST 53RD STREET • NEW YORK 19. N.
PLAZA 7-0651
Communicating ideas on film and a full range of programmed audio-visual media
sn^MBER 3 • VOLUME 28 OF BUSINESS SCREEN MAGAZINE
the news perspective
tiB Ceco Signs Pact lo Acquire
^ O.S. Phoio-Cine-Oplics, Inc.
Hie acquisition of S.O.S. Photo-
.ine-Optics. Inc. by F & B Ceco
industries. Inc. has been indicated
)y the signing of a contract to
iflect the purchase by Arthur
Florman, president of F & B Ceco.
Subject to approval by sharchold-
TS, the sale will be effective June
13 and will be paid for in com-
non stock of the purchaser.
S.O.S. , a 43-year-old supplier
a professional motion picture
iquipment with sales totaling $1,-
500,000 last year, will be operat-
id as a division of the parent firm.
F&B/Ceco anticipates sales total-
Dg more than $4,500,000 for the
iscal year which ended May 31.
Several new departments will be
.vailable to F&B Ceco through the
,0.S. acquisition, including
latre projection and motion pic-
e laboratory equipment, a com-
ilete line of proprietary products,
well as extensive mail order and
;zport business. The S.O.S. branch
iffice in Hollywood will be mer-
and expanded, moving to a
lew and larger building. This off-
cc will now also carry the com-
)lctc line of F&B/Ceco rental
:quipmcnt.
Under the new setup. Reginald
\rmour. former president of S.
D. S. will become vice-president
)f the combined companies in
■lollywood. Former S. O. S. vice-
iresidcnt Newell Crawford will
ecome president of the S. O. S.
Mvision as well as vice-president
uid financial officer in charge
if acquisitions and purchasing.
Dom Capano, former vice-presi-
dent and general manager of
!. O. S.. becomes vice-president
for sales and export of F&B/Ceco.
* * *
Entry Forms Now Available for
Film & TV Festival of New York
fr Entry forms for the Internation-
al Film & TV Festival of New
Y(irk-. scheduled for October 19-
20 in that city, are now reaching
sponsors, producers, agencies and
television stations.
.According to Festival director
Herbert Rosen, a panel of pro-
minent judges will evaluate all
1967 entries. This showcase en-
compasses all phases of film pro-
duction, including filmstrips, in-
dustrial films, television and cin-
ema commercials as well as public
service t. v. programs.
The host group headed by
NUMBER 3 ■ V0LUME2I
Rosen, Industrial Exhibitions, Inc.
is now located at 121 W. 4.'ith
Street, New York City 10036 and
requests for entry data and fest-
ival program details should be
addressed to this office. •
Industry Film Producers Assn.
Postpones National Conference
Action taken by the officers of
the Industry Film Producers As-
sociation lead to cancellation of
that organizations national con-
ference, scheduled for the Miramar
Hotel in Santa Monica. Calif, on
June 1-3. According to the state-
ment issued, the meeting was de-
ferred to conserve operating re-
sources.
Plans are being discussed to
hold a seminar-workshop program
in the fall and IFPA's film com-
petition for its "Cindy" awards
would be held at that time. Ac-
cording to the national officers,
formal announcement will be made
"with adequate time allowed to
submit entries for that event."
Ballots for the slate of 1967-68
national officers have been mailed
to active members. Plans are also
being discussed with the Northern
California Chapter to hold a din-
ner installation of the officers-
elect in San Francisco during July.
Again, announcements will be
mailed to all members "as soon as
arrangements are completed."
Meanwhile, as this issue goes
into the mails. IFPA Chapters are
actively nominating and electing
their local officers for the coming
year. Results of these elections will
be announced next month. •
« * «
"High Iron Holiday" Takes You
Along the Old Santa Fc Trail
■' Sights and sounds along the
picturesque right-of-way of the
Santa Fe Railway are colorfully
presented in Hiiih Iron Holiday, a
new 28-minute color film just re-
leased by the Film Bureau of that
company. lt"s the story of Ameri-
ca on the move, going places along
the Old Santa Fe Trail. Viewers
share the sights of the Southwest
country and stroll the streets of
Los Angeles, San Francisco and
Chicago.
Ask the Santa Fe Film Bureau
office in Chicago, Los Angeles,
Topeka, Kansas or Amarillo and
Dallas in Texas to book a print
for your group. •
NVPA Holds 14th Annual "Day of Visuals'
National Vi^^ual Fresienluliun .\!<!<oi'iati(iii II<ililt< lis .\iinual
C«nffrenoe & .Vwartls Program at Stallcr-llillon in New York
v. The National Visual Presen-
tation Association's 14th annual
"Day of Visuals" conference and
awards program returned to New
York City on June 1-2. After a
brief visit to Chicago's Hotel Sher-
man in 1966, NVPA provided a
welcome event for Manhattan a-v
business users and producers who
turned out in good numbers for
discussions and film showings at
the Statler-Hilton.
Program chairman Alfred Ja-
coby brought together an authori-
tative group of speakers, includ-
ing Leon Luxenberg, director of
sales promotion, CBS Radio (and
outgoing president of the associa-
tion); Clayton J. Cottrell, manager
of proposals, General Dynamics
Corp.; Jerome McGarry, Kodak
audio- visual services; and Thomas
Hatcher, director of experimenta-
tion. Equitable Life Assurance So-
ciety.
Speakers at the Conference
Zenn Kaufman, marketing con-
sultant and a well-known speaker
on sales promotion subjects, ad-
dressed NVPA members and
guests; Jack Moss, president of
the communications' firm bearing
his name, was another speaker.
John Grember, advertising proj-
ects manager. United Air Lines,
gave a most informative talk on
that company's current "Discover
America" film program.
NVPA's president-elect (subject
to membership ratification ) is Mr.
Jacoby. He is creative services
manager of the Sperry and Hutch-
inson Company.
The "Day of Visuals" awards
program brought honors to 53 mo-
tion pictures and filmstrips, se-
lected as best in the 15 categories
of this competition.
Seven Award.s Go to Wilding
With five first place awards;
one second prize and one merit
award. Wilding, Inc. was consid-
ered the "sweepstakes" winner at
this 14th annual awards program.
32 judges served as the associa-
tion's New York reviewers, includ-
ing representatives of industry,
welfare, religious and producing
companies; there were 13 jurors
on the Chicago committee which
submitted candidates for these
"Day of Visual" honors. •
; NVPA "Day of Visuals" awards
went to the following subjects:
SPONSORED EDUCATIONAL
DOCU.MENTAKY FILMS
1st Award: .Motion Picture
"The Thin Blue Line" sponsored by
the Kemper Insurance Companies
and produced by Wolper Produc-
tions, Inc.
• • •
2nd Award: .Motion Picture
"Man in the Sea" a United States
Navy film produced by John J.
Hennessy Motion Pictures.
e e •
1st .Award: Filmstrip
"The History of Our Flail," produced
for the Society for Visual Educa-
tion, Inc. by Burt Munk & Company.
e o •
SPONSORED EDUCATIONAL
PUBLIC REL.\TIONS HLMS
1st Award: Motion Picture
"From Cou to Carton" sponsored by
the Pure-Pak Division, Ex-Cell-O
Corp. and produced by Wilding,
Inc.
e e •
2nd Award: Motion Picture
"Seeing Color" sponsored by the In-
terchemical Corporation and pro-
duced by Wilding. Inc.
• • •
1st Award: Filmstrip
"The Architect" produced for F. W.
Dodge Co. by University Films,
Inc.
• e •
2nd Award : Filmstrip
"Sheet Selector Presentation" spon-
sored b\- United States Steel Corp.
and produced b\- The Chartmakers,
Inc.
e e •
SPONSORED EDUCATIONAL
SPORTS AND HOBBY FILMS
1st Award: Motion Picture
"Sports Car Fun" spon.sored b\' the
Ford Motor Companj' and pro-
duced by Wilding Inc.
• • •
SPONSORED EDUC.ATION.AL
RECRUITMENT FILMS
1st .Award: Motion Picture
"A Year Tmeard Tomorrow" pro-
duced for the U. S. Office of
Economic Opportunity (VIST.A) by
Sun Dial Fihns, Inc.
• o •
2nd .Award: Motion Picture
"Auto Meclianic & Technical Ca-
reers in the Automotive Industry'
sponsored by the Ford .Motor Co.
and produced b>' Djnamic Films.
14TH = DAY OF VISUALS" AWARDS:
(CONTINUED FROM PAGE 35)
1st Award: Filmstrip
"There'x Tliit^ Banqud" produced
for the Cadiulic Church Extension
SocietN- b> Fihiiack Studios.
o o e
PUBLIC WELFARE FILMS
1st Award: Motion Picture
"Tmiiird the Victoiij itf Health"
sponsored 1)>- the American Die-
tetic Association and produced b\'
Wilding, Inc.
e e 0
1st .Award: Filmstrip
"A Neiv Look at the Oh! Sauce"
sponsored b\- the Te.\as Commis-
sion on .\lcoholisni and produced b\'
Bill Stokes Associates.
e e o
FUND RAISING FILMS
1st Award: Motion Picture
"Child of Darkness. Child of Light"
sponsored by Foster Parents Plan,
Inc. and produced by ^\'ilding, Inc.
o o e
2nd .\ward: Motion Picture
"This Is Mij Hand" sponsored by the
Baptist General Convention of
Te.xas and produced by Bill Stokes
Associates.
o d o
TRW^EL FILMS
1st Award: Motion Picture
"Discover Hawaii" sponsored b>-
United .\ir Lines and produced
b\- Reid H. Ra%- Film Industries,
Inc.
o o e
2nd .-Vward: Motion Picture
"Wings to Italy" sponsored by Pan
American World Air\vays and
produced by \'ision Associates, Inc.
» e e
E.MPLOYEE RELATIONS FILMS
1st Award: Motion Picture
".Votf and When" sponsored by the
Wisconsin Telephone Co. and pro-
duced b\ Swanson Productions.
o e o
1st Award: Filmstrip
"Benny Fitz on Benefits" sponsored
by W. T. Grant Company and
produced by Seymour Zweibel Pro-
ductions, Inc.
e e e
EMPLOYEE TRAINING HLMS
1st Award: Motion Picture
"You and Office Safety" sponsored
by the .Xerox Corporation and
produced b\- Holland-\\'egman Pro-
ductions. Inc.
e e o
2nd Award: Motion Picture
"Facts About Backs" sponsored b\
American Telephone & Telegraph
Co. and produced by Graphic Films
Corp.
o « e
Merit Award: Motion Picture
"A Storeful of Ideas" sponsored b\-
the Readers Digest and produced
by Fred A. Niles Communications
Centers, Inc.
3rd Award: Filmstrips
(no first, second awaids presented)
"Accident Claims and Balloons"
spi)n.sored by the Liberty Mutual
Insurance Co. and produced by At-
kins & Wariner.
e o o
SALES TRAINING FILMS
1st Award: Motion Picture
"The Key" sponsored b> Te.xaco.
Inc. and produced b\ .\udio Pro-
ductions, Inc.
o o o
1st .\ward: Filmstrip
"Field Vnderuriting" sponsored by
the Pmdential Insurance Compa-
ii\- and produced by Mazin & Wy
coff Co., Inc.
o o o
INDUSTRL\L S.'VLES
AND PROMOTIONAL FILMS
1st Award: Motion Picture
"Opportunity Land" sponsored by
Deere & Compan\- and produced
b\' Wilding, Inc.
o o o
2nd Award: Motion Picture
"\eic Orleans — Reel #1" spon-
sored by New Orleans Times
Picayune and S-I; produced by Tom
Craddock & Al Stahl.
1st Award: Filmstrip
"The Lone Broker" sponsored by
Green Giant Company and pro-
duced by Shield Productions, Inc.
see
2nd Award: Filmstrip
"Handle With Care" sponsored by
Sv\iss Airhnes Ltd. and produced
bv Egon Becker (Zurich, Switzer-
land).
e o o
INTRODUCTORY
PRESENTATIONS
1st Award: Motion Picture
"Custom" sponsored b>- E. T. Bar-
wick Mills, Inc. and produced by
Kahana Film Prods.
e e e
2nd Award: Motion Picture
"A \ew Way to Set Type" spon-
sored b\ IBM Office Products Di-
vision and produced by Peckham
Productions, Inc.
e o o
1st Award: Filmstrip
"The Mouse That Roared" spon-
sored by Procter & Gamble and
produced b\- Fannon & Osmond,
Inc.
o o o
2nd Award: Filmstrip
"Great Shakes" sponsored by Gen-
eral Foods Corp. and produced
b\ the Dura-Sell Corp.
o o o
CONSUMER S.\LES
AND PRO.MOTION FILMS
1st .Award: Motion Picture
"The Burden Bearers" sponsored b\
Overseas Tractor Operation <
Ford Tractor Div., Ford .Motor Cn
and produced bv- Meldrinn & Few
smith. Inc.
2nd .\ward: Motion Picture
"The Threads of Cruflsnumship"
sponsored by Tony Lame Boots
and produced by the Fred A. Niles
Communications Centers, Inc.
1st Award; Filmstrip
"The SEA Annuity Program" spo
sored by The Prudential Insu
ance Company and produced 1
Muller, Jordan & Herrick, Inc.
Interior of the mobile classrooi
is functionally furnished, has con
pact equipment. Seated near fror,
of the bus, the in.^ructor Ims moi
of the electronic controls (and pre,
jector) right at his finger tips. .
Mobile Classroom Puts Training on the Roai
¥n this era of shifting produc- .
■*■ tion and transient populations,
industry is giving increasing at-
tention to the mobility of its train-
ing facilities. How do you take an
"ideal" training classroom "on the
road" to help open a new plant or
service center, to step up produc-
tivity at a distant site?
American trainers are familiar
with the idea of a mobile, motor-
ized training facility ( witness our
recent report on the Permacel op-
eration ) . But there's a fresh, new
look about one of these motorized
setups introduced in Holland by
Esso Nederland N.V., an affiliate
of Standard Oil of New Jersey.
"// // lakes them loo long to
get to you. take it to them" said
the Dutch protagonists of this Am-
bulant Training Center (or
A.T.C.) as it is called. They put
an automotive training facility in
a 40-foot motor coach especially
designed for classroom activities.
From 10 to 12 trainees are effi-
ciently handled in each class group.
Functionally furnished, the bus
is equipped with slide and film pro-
jection equipment together with
other visual and audio devices. All
controls for projection and sound
as well as heating, ventilation and
other electronic gear are in a panel
within the easy reach of the in-
structor. The wall between the
instructor's desk and the driver's
seat serves as a blackboard. Stor-
age and sanitary facilities are in
the rear of the vehicle.
Primary use of A.T.C. will be
for the training of Esso Dealer per
sonnel. It is being driven to variou
Esso Dealer locations throughou
the country for a series of one
week courses in each area. Par
ticipants from the neighborhoot
attend the sessions. It is also plan
ned to use the equipment for agri
cultural and industrial training.
Esso Nederland has in mind ;
bonus use of A.T.C. The bus wil
serve as a reception booth anc
rallying point at sports events
fairs, and expositions. One side o)
the bus can be opened for the
width of two windows • — approxi-
mately 10 feet — so that a cov-
ered platform can be formed foi
special uses. Two loudspeakers
are mounted on the roof contribut-
ing to the versatility of this mo-
bile "classroom on wheels."
Esso-Nederland's Ambulant Training Center can be opened on one .^idc 1o
create a covered platform for use at fairs and expositions. The bus also hai
tiuo roof-mounted loudspeakers, connected to its sound system. . .
36
BUSINESS SCREEN
1966 was a busy year for U.S. space science.
The nation launched a score of Earth-orbil-
ng satellites. U.S. space scientists photo-
praphecl the moon, both near and far sides —
'nade the first soft landing on the moon with
purveyor I — and determined that man could
valk upon its surface.
I During this eventful year, space scientists of
he United States made the first photograph of
Earth from space — and placed the first sta-
ionary multi-purpose satellite over the e^uatiir
IS the first step in a scries of satellites which
vill provide instant weather data as well as
elevlsion and airline communications to any
pot on Earth.
1966 was also a year for motion pictures —
ispccially those dealing with space.
.\.\S.A .^'jeiicy Assigned Film to Sun Dial
In April of last year, N.'XS.'^'s Goddard
Ipace Flight Center asked Sun Dial Films, Inc.
0 begin preparing a motion picture that would
locument the story of space science and ap-
plications through the year. Sun Dial president
Carl V. Ragsdale assigned Byron Morgan, of
Washington. D. C. to write and direct the pic-
ure for completion by February, 1967.
The problem was to create an original docu-
nentary film. It was not to be "just a rehash"
)f stock footage but a memorable film which
vould incorporate much original photograpliy
It different universities and science centers
rem coast to coast. It would make full use of
>un Dial's top quality animation capability.
Production Team Laid Out Basic .\pproach
1 Hardy Glenn. Sun Dial's producer; A\
Rosenthal, film project officer and deputy
jjublic affairs officer for Goddard Space Flight
"Space Highlights of 1966"
Heporl cm .Nation's Space Program
Features Animation, Live Coverage
Center, and Morgan laid out the basic plan of
approach under well-defined NASA specifica-
tions.
The space agency invited seven eminent
scientists to report on scientific progress within
the body of the film. All important scientific
and technical events were to be faithfully docu-
mented — successes and failures alike.
By July, Byron Morgan had prepared a
script covering the first six months and a
"treatment" for the remaining part of the year;
Phil Santry of Sun Dial designed the anima-
tion and storyboard.
Space Scientists Report to the Nation
In the resulting historic reporl-on-film. orig-
inal photography demonstrates NASA pro-
Dr. Eugene Shoemaker: V. S. Geological Survey.
Dr. NcUo Pace: of the Vniirmity of California.
grams at 19 universities and science centers
across the nation including on-camera, sync-
sound sequences that bring to the screen Dr.
James Van Allen of Iowa State; Dr. Vcrnor
Suomi, of the University of Wisconsin; Dr. Leo
Goldberg, of Harvard; Dr. Nello Pace, Uni-
versity of California at Berkeley; Dr. Ivan
Mueller, Ohio State; Dr. Francis Johnson,
South West Graduate Research Center; and
Dr. Eugene Shoemaker, U. S. Geological Sur-
vey. Flagstaff. Arizona.
Al Rosenthal programmed special photo-
graphic documentation in anticipation of the
historic space achievements of Lunar Orbiter
I and 11 and of the multi-purpose Applications
Technology Satellite.
Animated Sequences Plus "Li^•e" Coverage
The impact of the film is created by the use
of contrasts — animation played against strik-
ing documentary "live" coverage. Viewers sec
the long shadow of Surveyor I on the desolate
THE CALENDAR OF NATIONAL & INTERNATIONAL AUDIO-VISUAL EVENTS
JUNE
June 19-24: 14th international Advertising
Film Festival. Cannes. France. For theater
.ind television advertising films.
JULY
July 10: Annual Farm Film Professional im-
provement Awards, dinner ceremonies at
ihe University of Nebraska. Lincoln.
• • •
July 13-22: international Exhibition of Cine-
maloKraphic Art, Venice. Italy.
• • *
July I5-IK: 2Klh National Audio-Visual Con-
vention and Exhibit. I'alnier House, Chicago.
AIGU.ST
.August 1-5: 38lh PSA-MPi) Inlcmalional Film
Festival, sponsored hy Motion Picture Divi-
sion. Photographic Society of America, Seattle,
Washington.
• • «
AuBUst K-ll: Conference on F.ducalion &
Irainlni:; Education & Inlnini; Exposition,
sponsored hy the .American Management ,\ssn.
■Americana Hold, New York Cily.
• * *
AueusI 11-15: Fifth Intemalinnal Lal>or Film
Festival, Montreal, Canada.
• • «
August 20-24: Biological Photographic As.soci-
ation Annual Meeting. Royal York Hotel,
Toronto, Canada.
August 20-26: 2 1st .Annual Conference, Uni-
versity Film I^oducers Association. Univ. of
So. Dakota, Vermillion, South Dakota, is host
in 1967.
.August 20-Sept. 3: 2 1st international Edin-
burgh Film Festival, Edinburgh. Scotland.
• * *
SEPTEMBER
September 5-10: Eighth international industrial
Film Festival, sponsored by the Council of
Industrial Federations of Europe. Lisbon. Por-
tugal is host city and the Portuguese Federation
of Industry is the host organization in 1967.
* * •
September 23: Canadian Film Awards cere-
monies. Toronto. Canada.
OCTOBER
October 6: 15th Annual Columbus Film Festi-
val "Chris" .Atturds Banquet. Ion Hayes
Hotel. Columbus, Ohio. (Entries close .Aug. 1)
* • •
October 15-20: 102nd Technical Conference,
.Socicl\ of Motion Picture & Teleiision Engi-
neers, 1 dgc«aier Beach Hotel, Chicago.
• « •
October 19-20: Seventh international Film and
TV Icsthal of Nc« A ork. New '^'ork City.
For entry details Hrile sponsoring host: Indus-
trial Exhibitions, Inc., 17 E, 45th St., New
York, N.Y.
October 16-20: Inlcmalional Management Film
Award Competition. Finalist Judging, New
York City. Entry lists to close Sept. 15. Write
for entr\' data to: A. G. Toran, Society for
Advancement of Management. Inc., 16 W. 40th
St., N.Y.C. 10018.
« * «
October 20-29: 11th Annual San Francisco in-
ternational Film Festival. Primarily theatrical
event but ineUiilcs section judging "Film as
Communication." For entry details to that
conipetilion write Slew an Macondray, c o
W. A. Palmer Films, 611 Howard St.. San
Francisco.
October: National Safely Film Contest .Awards
i>rescnlation. during National Safely Con-
gress. Chicago. 111. Date to be announced.
NOVEMBER
November 1: Freedoms Foundation Film
Awards: entrv list closes. For entry forms
write: Freedoms Foundation. N'alley Forge. Pa.
• * •
November: 12th international Exhibition of
Scientific & Educational Films, Padua, Italy.
Dales lo be announced.
• • *
November 17: Annual CINE Exhibition and
international i'ilm Awards i>resenlalion.
NE.A .Auditorium. Washington. D. C.
NUMBER 3 • VOLUME 28
"Space Highlights of 1966"
(CONTINUED FROM THE PRECEDING PAGE 37)
lunar surface, the beautiful pastoral-like mo-
tion picture images of Earth made from Gemini
XII — the photography of a solar echpse
taken by an astronaut in space.
There is a moment of exultation, recorded
from the faces of NASA scientists as the results
of the nation's first soft-landing attempt on the
moon were flashed to the control room at Pasa-
dena. The beauty of the solar system, re-
created through the medium of animation, con-
trasts with the stark but amazing low-altitude
photography of the Sea of Tranquility, taken
by cameras on Lunar Orbiter 11.
Progress Report on a S2 Billion Program
This is a factual report to the nation, con-
densed by necessity into 30 minutes of film
time, documenting progress made in a S2 bil-
lion national space program that had many
great moments of accomplishment and a brief
heart-rending hour of tragedy.
During its completion, film editor George
Dr. \'emor Suomi: of the Vniienity of Wisconsin.
Merriken and writer-director Byron Morgan
had to follow both program results and their
production schedule from NASA's November
and December launches and experiments right
down to the deadline.
Highlights of 1966, by great teamwork, was
completed on schedule and is now being re-
leased by the National Aeronautics & Space
Administration. •
Music and Images Take Soaring Flight on "Wings to Italy"
Camera TSork, .>IemorabIr Score .4re Key .\ssets of a Fine New Pan American Film
YjO' IDE -Spread Favorable Response to Pan
'" American World Airways' strongly musi-
cal Wings to France last year has brought
forth a sequel, just released, Wings to Italy,
from the same producer, Vision Associates,
of New York.
Once again, director Lee Bobker has plotted
his trip with a highly romantic point of view,
and utilizes the skills of top-notch cinematog-
rapher, Herbert Raditschnig, to great advan-
tage.
The team of director, cameraman, and as-
sistant director, Ann Eisner, move about
Italy from Sardinia, Amalfi, Capri and Sorren-
to, north to Assisi and Florence, the lakes of
Como and Maggiore, the Dolomites, and fi-
nally, Venice. The camera moves, captures
the quality of the land and the people, in the
best modern fashion, but doesn't forget to re-
veal the colors and physical beauty of Italy.
Captures the Fragile Beaut\' of \'enice
Some shots of the film are especially nota-
ble, such as a long, hand-held rock-steady pan,
beginning on the spire of the Cathedral St
* SiB fflfflSB iJJ] --^
K'..
f''^ ^i^^i^f ^ " ? "f "^ *'* * W^
Harbor scene at Capri in film "Wings to Italy" Colorful Sii nun is vUifcd in this film sequence.
Marco in Venice, and swinging over the c
and down the Grand Canal.
Music in This Film Especially Notable
One of the most interesting things abc:
the film, as with Wings to France, is the choii
of music. Eschewing the conventional approa,
to travel film scores, Bobker and music edit
Morton Fuchs have, as they did with Fran
and Germany, chosen a score representati
of the musical history of the country.
When Vision first did this, it was not wit
out trepidation. The company was aware th
there would be those who were not prepare
for a fully "classic" orchestrated score.
But with the full support of Michael Kru
nick. Pan Am's Manager of Special Featurt
and Murray Barnes. Director of Advertisin'
Vision has proceded in the German at
French versions of the film to evolve an ai
thentic style in music for films.
Infusing Picture \\'ith Pace and Rhythm
The results of the first two pictures ha\
more than vindicated this judgment and thei
have been many requests for record versioi
of the supporting music scores. Vivaldi, A
binoni. Verdi, Tosti and others give the n^
film a drive and a rhythm that is a major la
tor in its undeniable attractiveness.
In addition, Bobker had Guiseppe Scarol/
the great Capri folk singer, write and perfon
a song especially for the film; obtained pe
mission to utilize a San Remo Festival wii
ner, Una Rosa de Vienna, which Bobker rt
corded live in Italy for the film; and as tf,
absolute piece de resistance, the film ends wit
a succession of spectacular images of Ital;|
accompanied by Placido Domingo, the brilliai!
young lead tenor of the New York City Oper
Company, singing Paolo Tosti's Ideale. Musi
experts have called this the finest rendition (
this song since the death of the late lamente,
Jussi Bjoerling.
Another Fine Addition to Pan .\m Librari.-
In discussing his approach to the musii|
Bobker said, ""The biggest problem with trav(
films is always how to give a first view of fi
miliar material . . . how to take it out of thi
cliche class. This means that the film must b
infused with pace and rhythm and a sense c|
vitality that the film maker must achieve i
his own attitudes toward the country.
"This approach puts an added burden oi
the director, cameraman and editor. Th!
photography must be more than well exposei
and colorful. It must be free, moving, am
abo\'e all. evocative. TTie directing must be in
cisive and must reveal an eye for detail no
commonly available in the average travel film
The zoom lens has become a crutch for e\er
bad travel film being made.
■"With the light, mobile equipment we hav(
today, with the great quality lenses, there i:
no excuse for an endless procession of pic
ture postcards. The editing, too. must have
style and structure, and I rely heavily on m:
editor for original ideas as to how to handle
special sequence."
There Should Be an .\Ibum of This Score
Wings to Italy will serve to give Pan Ameri-
can another superb motion picture in what L'
probably the best library of travel promotiot
The Dolomites form high barrier in North Italy. A scene in ancient Herculeum in "Wings to Italy" pictures currently available.
3t
BUSINESS SCREEN)
tHE Government of the United States
is the biggest entity in the country today.
, ■ is the biggest employer. Biggest borrower.
, liggest lender. It is the biggest landowner, the
Jggest tenant. It is the greatest single customer
I this country's industrial production. It is the
iggest in almost everything — and it is get-
ng bigger all the time.
Starting with these ominous facts, the Cham-
';r of Commerce of the United States, in asso-
^ ation with Hanna-Barbera Studios, has pro-
,.iced an immensely amusing, but highly-sig-
, ficant film. The film's story takes the form
■ a humorous parable, in which a mythical
. S. Congressman. Mark O'Gulliver, becomes
. lipwrecked on a remote Pacific isle — among
, j community of hilarious animals whose so-
■ lety, unfortunately, is all too similar to our
ivn. For in trying to find his way back to
iviiization, Mark O'Gulliver encounters all
e frustrations, the obstacles, indeed, the pa-
j Jysis which results from stuffy bureaucracy.
Serious Note Beneath a Light Approach
The 25-minutc color film, an animated car-
on titled The Incredible Voyage of Mark
(Gulliver, is most entertaining. The animation
superb and the animal-characters are delieht-
A Humorous Parable on the
Problem of BIG Government
L. S. tihamber of Commerce Pictures
a Conf:ressiiian's Visit lo "Animalia"''
ful. But, for all its humor and wit, the film
poses some ominous questions about Big Gov-
ernment.
As originally conceived, our society was to
embrace a range of interests so vast that no
one interest or branch of government could
become the dominant power. This concept was
embodied in our system of checks and balances,
as everyone knows.
But times have changea. and the composi-
tion of government has changed also. The ad-
ministrative tasks of government have become
so immense that a gigantic bureaucracy has
grown up within the past fifty years.
Now, a bureaucracy possesses certain fea-
tures which automatically make it a hazard.
First of all, a bureaucracy is hierarchy — a
pyramid of authority, with power transferred
SCENES FROM "INCREDIBLE VOYAGE"
^^ y^^ '^r[)^J>^-
from the pinnacle down toward the broader
base. Second, all activities are governed by
fixed, written rules. And finally people are
hired to perform certain specialized functions
which are impersonal and supposed to lie out-
side the political realm. All of this leads to
inflexibility.
The hazards of this kind of organization are
vividly portrayed in the film. We see, for in-
stance, how government by the true legislative
process has become eroded with government by
bureaucratic fiat. And the film illustrates other
pitfalls inherent in big government: decision-
making reduced to thoughtless routine; the
self-perpetuation of bureaucratic inertia.
Where to Obtain a Print of This Fibn
The film may be used by local chambers
of commerce, business groups, trade associa-
tions, schools, unions, church and civic groups
interested in public affairs. It has been cleared
for television showings.
Prints and full information may be had
from the Audio-Visual Department of the
Chamber of Commerce of the United States,
1615 H St.. N. W.. Washington. D. C. 20006.
Film rental charges are $10 for three days,
or the film may be purchased for SI 50. •
.iivscast: "Congressman O'Gulliver
ij\ apparently washed overboard
iirins a violent Storm at sea ..."
"Uh (sputter) uh . . . where am I The Bear: "What a ""■ 'V'"'"^' ' '"
must he a desert inland ... I'm Congressman iinu !».•" "I 'If- laniM ami tlu ■
maybe inhabited by cannibals . . ." United States of Animalia. . ." we found gave
it's an ideal school-
ncyclopacdias tluJi
us some lamin'."
r.iii^ the way you've grasped
trial know-hotv!" Bevo: "Pri-
rntcrprisc is a natural instinct."
"See here. Commissioner, as a rep- "I'll probably have lo hire two or
resentative of the people I want to three more assistants. You can't have
know about these extra rates!" too much help, you know. . ."
S'.tN
<^i:^
/i
^''"^;
I i,„„ /„ ,/ ... „ ,,„r nay when ' Ihr < ■ ry laws that u.rr il.'.igned ".Am/ when tvc make laws, we do
■.i..,l with facts and looc. Makes lo proucl our citiziiis arc being so. by and large, in good conscience^
lie feel good to be so helpful. . ." twisted against them. . .' Ager\cics arc set up to administer.
k
"s
iV9
"What's to investigate? .Ml I want
to do is rr-opcn my compaiuj."
"Haste makes waste, my friend. . ."
- /:>V/
"And so the Congress made changes
with rcstdls that were immediate.
There was a lot less bureaucracy."
NUMBER 3 ■ VOLUME 28
Here's a shining example of visual distraction
u/irii the spoken word has to be depended on in
the training program. A scene in "Vinial Aids"
Pictures to Aid the Trainer
"Visual Aids" & "A Class of Your Own"
INow Available for Purchase in the U.S.
'T'wo Highly-Useful new 16mm sound mo-
-*- tion pictures, especially suitable for busi-
ness audio-visual department libraries and the
company training director, have just been an-
nounced by Modern Marketing Programs, a
division of Modern Talking Picture Service,
Inc.
Both films were noteworthy award-winners
in stiff industrial film competition held abroad.
The first, titled Visiud Aids, is a 27-minute
sound and color film that offers an imagina-
tive and effective presentation of the role of
visual tools in industrial training. It shows man-
agers and supervisors how to teach through
the medium of vision . . . how to supplement
sound with sight ... the verbal with the
graphic.
In describing both right and wrong ways to
applv visual aids during the training session,
the film reviews the full range of equipment
available to trainers: chalk, flannel and mag-
netic boards; charts, diagrams and models.
There's proper emphasis on films and on "the
real thing" , . . working machines, etc.
Visual Aids was a premier award winner at
the 1966 British Industrial Film competition;
then won a first prize in its category at the
1966 International Industrial Film Festival in
Venice. Now you can share its effective
content.
The second film, A Class of Your Own, is
a 25-minute sound, color picture that spotlights
the critical difference between telling and
teaching. It shows managers and supervisors
how to conduct an effective classroom or on-
the-job training session through planning,
preparation and development — as well as
the proper use of teaching aids, asking the
right questions and properly summarizing the
lesson.
Either film is now available for outright
print purchase at $225.00. Order prints direct
or arrange for preview through Modern Mar-
keting Programs, 1212 Avenue of the Ameri-
cas, New York, N. Y. 10036. .
NEW PICTURES ON TRAFFIC SAFETY
When Skill Takes the Wheel
Sironj; Kinpha.-iis on Driver Ha/arfis
in I\e« Film from American .Motors
T EADiNC U.S. Auto Makers, frequent spon-
sors of traffic safety films in past years,
have stepped up the pace of their public educa-
tion programs to help fight the growing tide ol
death on the highway.
A dramatic new entry in current title lists is
Skill Takes the Wheel, only 13-minutes in
length, but with strong visual emphasis on
driving hazard situations. Sponsored by Amer-
ican Motors Corporation and produced by
Fred A. Niles Communications Centers, Inc.,
this picture was narrated by Les Viland, engi-
neer and test driver for American Motors and
it also features Viland on-screen as he graphic-
ally portrays potential hazards and shows the
driver-viewer how to handle them.
Intercut Crash Scenes in Black & \Vhite
Good use is made of black and white "ac-
tion" sequences intercut into the largely color
film. These monochrome subliminal "cuts" are
used to preface each danger situation intro-
duced by Viland — showing viewers what hap-
pens when the driver makes a mistake or han-
dles his car incorrectly at a moment of deci-
sion. Collisions, skids, etc. come up starkly in
black-and-white scenes accompanied by on-
the-spot documentary sound effects.
The film's "situation" show what to do when
a blowout occurs, how to handle a road prob-
lem with a "tailgater" too close behind, how to
turn left in heavy traffic, how to drive on snow,
what to do when an oncoming car pulls into
your lane while passing another vehicle, and
how to enter and exit expressways. . .
The Cameras Follow the Driving Seasons
All kinds of weather conditions were taken
into account. Niles' staff director, Ted Bokhoff
logged nearly a month of location time moving
from a week's shooting of winter driving scenes
at Burlington, Wisconsin to another two weeks
of film work at Miami Springs, Florida. A
final three days were spent on sequences filmed
at American Motors' test track in Detroit.
As veterans of this kind of action will agree,
Niles' cameraman John ELsenback get.t ready
a fast pan shot for film "Skill Takes the Whei I.
Bokhoff's biggest problem was lensing the
cident scenes with utter realism (especialK
one head-on collision) and without serious
jury to crew or cast members. Credit NilJ
cinematographer John Elsenbach and his
sistant, Pete Blinn, for some good 16mm Ej
man Color shooting and editor Jim Miller i|
a tight, fast-moving 13 minutes of believal
and informative picture.
Employees Are Helping Arrange Showings
Skill Takes the Wheel showings are bci
implemented by volunteer efforts of Americ,
Motors at all of the company's 23 facto
branches. They're helping set up local gro\
showings in these communities. Public servi.
television release is also planned for this tim
ly, useful new aid to public safety education.
Two New Ford Motor Films Feature
Safety Research and Car Check-Up
TWO New Ford Motor Company moi!<
pictures interpret important phases of aii
production and car care which relate to ci
rent interest in reducing highway accidents.
23-minute color film. No Accident, takes i
the vital role of safety research in producii
cars and trucks; a 17-minute color film, D.
namic Diagnosis, dramatizes the need for far,
ily car check-ups to help reduce the chance
a car failure which can lead to an accident. |
Interpreting the film. No Accident. Robi,
Camera truck used for rolling scenes in tlic futc
American Motors' film, equipped with two rigs.
The second rig ua^ mcunlLd i"i iIk front of tl
camera truck for low-angle road action sequence
40
BUSINESS SCREE
I Dunn. Ford motion picture manager, said:
•'Our goal was to produce a film that would
jpturc the present concern for automotive
jfely and document the engineering progress
Jade by our company during the last 50
jars."
J j Scientifically-instrumented tests in the film
Ijclude cars crashing into barriers, car-to-car
UUision and cars rolling over. Durinu these
5]
tests, engineers learn what happens to car oc-
cupants in collisions. Viewers also explore the
newest of Ford research facilities — the Auto-
motive Safety Center in Dearborn. Mich. — a
first for the auto industry. Research conducted
at the center covers vision, biomechanics,
vehicle systems and electronics, impact dy-
namics, human performance and anthrop-
ometry. [Continued un pane sevenly-lhree)
M.I. .. //..mi Jiin Ic) It iHuLi his fingers before Glassy-f>td stare? Bill Peters reacts after that
rtanj closes a file drawer! Poor Jim, he teas stcect young office girl slams a door in /lis face
I. e/ door that slammed on his other hand. . . in a gripping scene from "You and Office Safety."
High -Getter With a Message on "You and Office Safety"
r 11 ■■Sleeper" C.\.me Alive in May when
' the National Committee on Films for
iIlIv selected You and Office Safety for one
Its bronze plaque awards, symbolic of the
,ir\ best in its field.
Then the word came through that a New^
.>rk jury, selecting entries for overseas film
stivals. had given high marks to this eight-
inuie color film sponsored by the Xero.x Cor-
iration and produced by Holland-Wegman
roductions. Inc. Reviewers called it "one of
ic funniest but also one of the most memor-
ik- pictures in a long, long time."
1 liore's a Message Beneath the Chuckles
I'lcking up honors wherever it shows. You
i<l Office Safely merits this closer editorial
" k Office accidents isn^t the kind of subject
•iiicr that would ordinarily get laufihs. But
II- brief collage wins kudos by taking the
side of a rough topic — and it gets the
. ./1,'f through.
( harles R. McHenry. .Xerox" manager of
II ironmental Health and Safety, says:
1 he film is doing an outstanding job of edu-
• !l; our people to the risks inherent in office
Office accidents cost major industries
iKc ours a large number of minor-to-severe
ersonal injuries each year. Prevention of
iich avoidable calamities can result in sub-
tantial financial savings and. just as impor-
int, in a lot less pain and loss to the injured
well."
But how do you tackle a film project like
■lis?
How do you make office people aware of
pping hazards, lifting and handling perils.
harp objects that escape attention until the
lamagc is done? How do you alert people to
he changing environmental conditions under
vhich they work?
Xerox told Holland-\Vegman"s people that
(UMBER 3 • VOLUME 28
they wanted ""the strong underlying theme to
be a person's responsibility to himself and to
his office neighbors." Executive producer
Sheldon Holland, using professional local
talent, has turned out a slapstick-type picture
that uses its first six minutes of screen time for
a ■■how-not-to-do-it" approach and then closes
with an appeal to the intellect for alertness to
safety.
Minimal Xerox Identification in Film
The film draws guffaws from every con-
ceivable type of viewer — from top execu-
tives to maintenance men. The only corporate
identification is one visual shot of a Xerox
safety brochure and. naturally, the closing
credit. The sponsor has responded to nation-
wide interest in the picture by making prints
available at SI 00 each for a single film (up to
10 prints), with substantial discounts on larger
print quantities. Write Charles McHenry at
the Xerox Corporation. 800 Phillips Road,
Webster. New York 14580. Tell him we said
"it's great.'" •
Open drawer policy? Sot for Bill Peters ax he
thumps hi.1 head on a carelessly-opcticd file draw-
er in this scene from Xerox office safely fUm.
si.iriji n.iriiiii-! ;. .tabthe-clock repair crews re-
ccicc caniul lirit /i/ig to insure continuous flow
of communications in sequence for Bell System
film "Without Fait produced by Audio Prods.
Communications Vital Role
in tlie Life of This Nation
Bell System Ser\es Public "^ ilhout Fail"
'T'nE Significance of modern communica-
'- tions in our national life is the key theme
of a new documentary motion picture now
being presented to country-wide public audi-
ences by the American Telephone and Tele-
graph Company.
The specific communications message con-
veyed in Withoul Fail, according to a Bell Sys-
tem spokesman, is that ■■communications today
occupies not just an important, but an essential
role, affecting the entire pattern of our social
fabric."
Must Have a "Without Fail" Capability
"Episodes drawing from actual experiences
are recorded to show that business and in-
dustry, our news and entertainment media and
family life, depend upon communications to
perform their ordinary daily services and carry
out their normal functions. As a result, today's
communications must have a ■■Without Fail"
capability." the spokesman said.
The 27' 2 -minute color film was produced
by Audio Productions. Sequences were photo-
graphed at Republic Steel Corporation and
The New York Central Railroad in New York
and Cleveland; at the Seattle Times and Asso-
ciated Press in New York; in Brooklyn at
NBC's Studio II; at the Tennessee Gas Pipe-
line Company in Texas and Massachusetts; at
NASA installations in Maryland. Cape Ken-
nedy and Houston and other locations.
Prints Distributed by Bell and Sterling
Wiihoiii Fail is being offered to general pub-
lic groups through local Bell System offices and
to television audiences through libraries of
Sterling Movies, Inc. •
Complex communications center of Tcnnc^.tee
('.as Pipeline Company itL^tantly translates in-
formation and orders into action in thi% .scene
from the tirir Fell Trirphimr Sf/v(,iii picture.
"The task of government is to serve the public. It has been my
deep and continuous concern to assure that each American receives
from his Government the fastest, most efficient and courteous
service." — The President of the United States
The "complaint department ilvL^n't sctin to be reading uith cntliusiasm
as Jeanne Bates registers her opinion in this scene from "The Extra Step".
A Film Helps Motivate Government Workers
to Improve Communications With the Public
AT&T Picture Encourages Employees to Take "The Extra Step"
'T'he American People will ap-
•■■ preciate and salute a broad
Federal government campaign
which currently seeks to improve
all communications: face-to-face
and written as well as on the tele-
phone. President Johnson has
given all Federal employees his
view of the objectives (see the
quotation on this page ) and these
words provide the opening se-
quence for a new 32-minute mo-
tion picture, Tlie Extra Step.
Sponsored by the American
Telephone & Telegraph Company,
in cooperation with the United
States Civil Service Commission,
the film was created to motivate
government employees in the three
basic areas of communication —
but its specific instruction con-
centrates on communications by
telephone. Produced by Parthenon
Pictures with the guidance of the
Interagency .Advisory Group of
the Civil Service Commission, the
new film has already met with
widespread enthusiasm, resulting
in the purchase of hundreds of ad-
ditional prints by government
agencies and bureaus.
Chairman Macy Lauds Picture
Civil Service Commission Chair-
man John W. Macy, Jr., in thank-
ing AT&T for making the film pos-
sible, said:
"The Extra Step will be shown
widely throughout the Govern-
ment, both in this country and
overseas. It is my hope that every
Federal employee will have an op-
portunity to see it and that new
employees will view it as a part of
their orientation to the Federal
service. In my judgment, it admir-
ably expresses the concept of serv-
.ce to the public which we hope
that each Federal employee will
have in his daily dealings with our
citizens."
These .\re Key Objectives
Briefly re-stated, the film's ob-
jectives in getting government
people to take "the extra step" in
servicing callers include basic in-
struction in the fundamental psy-
chology of handling people as well
as specific pointers on telephone
techniques. An important facet of
motivation lies in the "photoplay"
treatment given this picture by
Parthenon. That phase, however,
followed a considerable amount of
research: the picture-makers had
to find out what government peo-
ple were doing wrong before they
could begin to show them how to
do it right.
Basic research began with
"anonymous" random phone calls,
asking typical questions of people
in principal agencies — the kind of
Jackie Russell does convincing job
in her role as a "pleased secretary"
in this scene from AT&Ts neic film.
questions John O. Public asks.
What about unemployment bene-
fits. Medicare, veteran's compen-
sation, tax problems, etc.?" the re-
searchers asked. Faults in tele-
phone handling were categorized
and potentially-useful dialogue was
transcribed verbatim for the film
writer.
In-person interviews with em-
ployees in the offices of "key"
agencies were held, especially in
Mr. J. P. Mason reads to an un-
plea.iant experience on the phone
in a scene from "The Extra Step."
agencies where recently broad-
ened-benefit legislation has now
brought a surge of contacts with
types of people not easy to deal
with, particularly over the tele-
phone: elderly people, the handi-
capped, semi-literate, foreign-ac-
cented and even the mentally-
disturbed.
Callers and Their "Problems"
The "ingredients" of The Extra
Step emerged: caller-types cate-
gorized by "problems" . . . major
faults on the part of government
workers . . . attitudes and prac-
tices of clerks and secretaries and
their bosses, with reference to tele-
phone handling. On the positive
side, ideas for specific good prac-
tices in handling governmental
telephone communications came
up strongly.
In Parthenon's concept, the
story is carried along by an on-
screen narrator, "supervisory-
type" Ed Keller: whose clerk and
secretary (Doris Larson and Gale
Swanson ) are on hand for demon-
strations. They work in a realistic
office setting. But when "Ed"
brings in his examples and illus-
trations of "good and bad" atti-
tudes and techniques, these are
brought out in trick-visual for-
mats. The result of this change-c
pace is to pop them into the na
rator's flow as a kind of visu
parenthesis, interpolated illustr
tions rather than a change of sttt
location.
Adds to Film's Visual .\ppeal
As a considerable bonus, tb
approach endows what might ha'
been a "flat" picture visually wii
indigenous freshness. "Ed Kelleii
serves in a three-way characteriz
tion created for this picture's spt
cial problem: functionally, he is
sort of Master of Ceremonies, bi
during the "illustrations" he do(
a voice-over commentary; in tecl
nique demonstrations, he works i\
an actor. j
This picture would seem to hav'
broad application in business bi
draws its obvious strength, a
proven by Government enthusiasr
and print acquisitions, by bein
uniquely "government". Action i
predominantly in Federal agen
cies. both in the "big" Washingtoi
environment and in smaller fieli
offices around the nation. The filn
has a useful future, as well, in thi
telephone training of state ani
municipal employees. At the out
set. The Extra Step was to hole
maximum interest at clerical anc
secretarial levels but it soon wor
the hearts of supervisors and ex-
ecutives.
No Specific Agency Identified
It should be noted that scenes
and conversations in The Extrc
Step do not pin down the action tc
any particular agency. While all
conversations have the necessar
authentic ring, content is "generic
so that ( 1 ) all employees of ,:
agencies can identify with the ik-
tion, and (2) the focus of atten-
tion is not on the factual contenl
of the call, but on the attitude,
psychology and technique ol
handling the caUer.
Production Credits .4re Noted
Directed and produced by Par-
thenon's David Bowen, The E.xtra
Step was written by that com-
pany's executive producer, Charles
Palmer. For AT&T, direct super-
vision of the project, under Willis
H. Pratt, Jr., was given to film
project and planning supervisor
George Couch. Technical advisor
during production was Miss Terry
Johnson, instructor in the Traffic
Department of the Chesapeake
and Potomac Telephone Com-
pany, in Washington.
42
BUSINESS SCREEN
■pHE Annual Meeting of the
■'• Industrial Audio-Visual As-
lociation. professional society of
eading corporate audiovisual
Tianagers, took place in Kansas
|rity on April 25-27. We supple-
Tient news of that event which ap-
peared in our preceding issue,
i With these pictorial highlights. Wil-
! nam H. Buch. Lederle Labora-
I pries, was re-elected president of
' lAVA for the coming year.
I ■ The well-filled meeting agenda
'Iwas highlighted by the talk of Dr.
I Carl Madden, chief economist,
I p.S. Chamber of Commerce, on
j ''Understanding Economics
trhrough Audio-Visuals." Hank
$tram, head coach of the Kansas
City Chiefs professional football
club, demonstrated the value of
ifilms for football training.
IA\A members and wi\cs gathered on Sound Stage "\" uf Cult in Production.',' Iicadquarlirs biiildinfi
City fnr brief welcome from Ltimj Kiiiifman, director of marketing. Infore beginning a tour of the
lAVA Annual Meeting Highlights
f f
laboratory.
Don C;la>stll, Monl<:<>nu-ry Ward
It) comments on Bill Herman's
in stipport of "single concept"
d'niv. Herman (at right) heads the
y.li Lilly & Company photographic
and motion picture program.
•b A special editorial acknowl-
edgement is due lAV.'X's spring
meeting program chairman, Gerald
1 Johnson, of the Panhandle
Eastern Pipe Line Company, for
his excellent program arrange-
ments at Kansas City. •
New members who joined the In(lnstri;i] Aii(liii-\ isu.tl .V.ssoeiation at t/ii-v
spring meeting in Kansas City learn the obligations of membership from
past-president Bob McCaslin (extreme right). Inductees arc (from left
to right) : R. E. Rieser, Kaiier Induslries; Larry Filby, .Aerojet-General
Corporation; Earl Auld, General Electric Company; Richard Statim. Radi-
stan. Inc. and J. P. Tiemey, of the Standard Oil Company of \ew Jersey.
Dr. C:arl H. Madden, C/iief Econ-
mnist, Chamber of Commerce of the
United States, deliiered kcijnote ad-
dress on "Understanding Econom-
ics. . . Through .\udio-V Lsuals" . He
noted that many young Americans
are grotcing up without ever having
been exposed to economies during
their years in school classrooms.
it lAVA's fall meeting is sched-
uled to be held in Cleveland. Ohio,
and Lee Coyle, Ohio Bell Tele-
phone Co., is program chairman •
I \% .\ members enjoy a Bill Buch "production" introducing a coffee break. Pictured at a "quiz session" during the l.\V.\ spring meeting in Kansas
If lured (hit to right): Richard Lichtenwalner, Penn.stjkania Power it City are (left to right): Harry Paney. .Arthur .Ari(/frsifi & Co.; Bill Pratt,
jht Co.; Boh Dunn, Ford Motor Co.; Ira Thatcher, United .Mr Lines; American Telcplwne & Telegraph Co. (with harul raised); John Ford, Gcn-
ni Filby. .\eroiet-General; and Don Glassell, Montgomery Ward & Co. eral Motors Corp. and O. H. Peter.wn, .American Oil Company (retired).
Watcricay homes f^Iiwpscd from air in Ed^cuaicr .section of Port Charlotlr.
A Community Developer Turns to the Screen
General Development Corporation Has Three New Color Films
to Keep Purchasers Informed Ahout Its Florida Communities
"IYTiami-Based General Develop-
-'■'-'■ nient Corporation, one of the
nation's largest community devel-
opers, is using motion pictures to
keep its property purchasers up
to date on latest developments
within the communities it is build-
ing on both Florida coasts.
Early this year. General Devel-
opment completed three new films,
each 24 minutes long and featur-
ing singing star Gordon MacRae.
The films highlight progress at the
company's three major communi-
ties. Port Charlotte, on the state's
southwest Gulf Coast; Port Mala-
bar, the large residential commu-
nity near the nation's moon port
at Cape Kennedy; and further
south. Port St. Lucie, on the famed
Treasure Coast, midway between
Stuart and Fort Pierce.
The films present the latest de-
velopments and progress to pros-
pective and existing homesite pur-
chasers. Personal interviews with
some of the nearly 22,000 resi-
dents who live in General Devel-
opment's communities, along with
shots of yacht clubs, schools and
churches, playgrounds and shop-
ping centers, all point up the ad-
vantages of living in these care-
fully pre-planned new cities.
Earlier Use of Film Medium
This is not the first time Gen-
eral Development has turned to
the film medium to tell its dra-
matic story of growth. In the past,
Arthur Godfrey and John Came-
On location at Port Malabar Country Club for General Development film
(I to r): Harry Wahh. Jr., u.s,sf. cameraman; Frank Bibas. Filmex director;
Harry \Valsh, :}fl cameraman; John Sottile, a.<ist. producer; and soundman.
ron Swayzc have each narrated
GDC film productions, that served
to document earlier progress.
tiut. GDC executives explain,
the new pictures hosted by Mac-
Rae, present the most up to date
report on the three communities.
They show dramatically what has
been done in the first steps of
Cieneral Development's $70 mil-
lion land improvement and devel-
opment program scheduled for the
next 10 years.
Showings at "Florida Parties"
An effective method of bringing
these films to the public is through
"Florida Parties" which are hosted
by representatives of GDC
throughout the country.
Fifteen to thirty couples, many
of whom are current purchasers,
are invited to a dinner, following
which they are shown one of the
three films.
The films quickly establish the
feeling of communities on the go.
MacRae appeals to retirees and
Filmex' crew and host l>r\ide
company plane (/ to r) Clifford
Poland, cameraman; host and nar-
rator Gordon MacRae; director
Frank Bibas and Filmex' producer
of the picture, Brud Talbot. . .
other wise investors with, "Before
anyone buys land as an investment
— here or anywhere else — he
ought to know the basic, proven
principles behind all successful in-
vestment — the principles which
help you answer one key ques-
tion — Where should you buy
land?"
\\'hy People Bu)' Real Estate
The films underscore the three
fundamental, unchanging eco-
nomic principles that motivate
people to invest in real estate —
buy where the population is grow-
ing, where capital income is in-
creasing and where the land is
scarce.
MacRae then documents that
Port Malabar, for example, is in
such an area. It is situated in
Brevard County, near Cape Ken-
nedy, which has the highest per
capita income in the state and is
Aerial cameraman Jack McGowa
is usinfi same Tyler Canwra motin
on General Development sequence'
as used for "ThunderbaU" feature.
44
the fastest growing county in tb
country.
Produced by Filmex, Inc
through Spire Advertising of Mi
ami, the films feature especiall'
fine photography, particularly n
the aerial sequences of the water
ways, shorelines, industrial park-
and shopping areas in the Genera'
Development communities.
According to Walter Berdahl
director of marketing and salev
promotion, the films provide tht
most accurate information of an\
the company has ever done. Si
far they are providing remarkabl\
effective, as indicated by the com
pany's sales, which have riser
sharply since more than 150 copies
of each film have been put intc
circulation. •
* * *
Significance of Urban Complex
Interpreted in "City by Design"
" The 180-acre urban complex in
West Los Angeles which com-
prises Century City includes office
buildings, apartments, a shoppiiiL-
center and a luxury hotel, the Cen
tury Plaza. It took two and one-
half years to build — that pha--c
takes just 20 seconds of a new 2"
minute motion picture describing
the area, titled City by Design.
Narrated by Douglas Fairbanks,-
Jr. and sponsored by Alcoa Prop-
erties, Inc., color film interprets
the significance of Century City in
relation to the evolution and de-
sign of urban life throughout his-
tory. Its scenes throughout the
complex are described by people
who live and work there and by
some of the architects responsible
for its design.
The film was produced by Lee
Chancy and Al Teeter of Filmagic,
Hollywood. It is being released to
t.v. stations and group audiences
for public showing. Century City,
Inc. is one of the 10 major urban
developments of Alcoa Properties.
BUSINESS SCREEN
piiE Film and Television
*- COMMINICATIONS DEPART-
II NT of the Douglas Aircraft
lOmpany occupied the attractive
Ind hiuhly-functional new Auilio-
', 'isual Center at Santa Monica.
j( 'alifornia late last year. The facil-
|y is the fulfillment of one man's
jreani. It was O. 13. "'Ben" iVlar-
■ |le. Douglas" vice-president for
'g, Marketing communications, who
■r, jealized the impact of audiovisual
Communications early in 1953.
I ^'ith a nucleus staff of three men.
0 began the task of providing
!■- company with films as market-
il; and public information tools.
How has it gone? During the
last fiscal year. Film and Telcvi-
ion Communications staffers at
)iiuylas completed 44 motion pic-
ures of major concern and turned
ml another 350 sound and silent
ilins. including 26 television news
lipM I .v^ ■i:'ni:ineering assist"
5cene from one of Douglas' award-win-
iing films: "The Arm and the Spear."
.uhjccts. 60 "public relations as-
^i--l ' films, some 13 monthly "con-
raclual input" subjects; 22 air-
inc support pictures and 94 films
-Uiich Douglas terms "OPOP"
nicrnal-use subjects.
A Record of Performance
W ithin that year, the 44 "ma-
I r Douglas sound films totaled
"ID minutes of screen time; con-
irictual footage exposed totaled
11111.360 feet; non-contractual
^l H.k accounted for another ISS.-
"iii feet of film. A viewing audi-
.tKx- which totaled 42.390,955
[UTMins was reached by Douglas
Aircraft motion pictures, new and
current. And the department
counted a total of 13 awards rc-
ccncd in 1966.
Uroad-based in its service ca-
p.Kity. Douglas also was active in
cliisod-circuit television and pro-
duced a considerable number of
complete video tape programs.
Oriented to sales and marketing
promotion, the Department strong-
l\ emphasizes its still photographic
facilities and skills in that field
made a continuing and notable
contribution to print advertising.
custumer brochures and publica-
NUMBER 3 ■ VOLUME 28
Donald W. Douglas, Jr. (right), president of Douglas Aircraft Company, with 0. B. Marble, vice-president, Douglas'
marketing communications, pictured in front of the company's Audio-Visual Center building in Santa Monica.
Audio-Visuals Are Working Tools
at the Douglas Aircraft Company
STORY OF FILM & TELEVISION COMMUNICATIONS AT WORK
tions and to other important end-
uses for color and black-and-white
still photographs in both the air-
line and missile and space systems
areas it server
Serve Two Key Divisions
''-- Time has matured and certain-
ly changed the course of Douglas
Aircraft Company's manufactur-
ing facility. Civilian and military
aircraft production and sales ac-
count for a major segment of au-
diovisual activity: missile and
space systems production has been
growing apace and the special
needs of that business arc met by
the company's Film and Televi-
sion Communications Department.
Today. Douglas is a component
of the McDonnell Douglas Corpo-
ration, formed with the merger of
these two pioneer aerospace firms.
effective April 28. 1967. The Au-
dio-\'isual Center at Santa Mon-
ica is responsible for the film and
promotional photographic require-
ments of the Douglas Company.
Under Ben Marble's leader-
ship. W. J. ""Bill" Gibson, as di-
rector of customer relations. Film
and Television Communications, is
well aware of role of this audio-
visual service activitv; serving as
Functional design which expresses its purpose is exemplified in front facade view of the Audio-Visual Center.
HOW AUDIO-VISUALS SERVE DOUGLAS AIRCRAF"
Jackson McGowen, Group Vice President — Aircraft: "I doubt
that any other company makes fuller use of films to dramatize
its products and to communicate with its customers. The
production and operation of aircraft lend themselves naturally
to motion picture coverage — and our film unit does an
admirable job of capitalizing on the pictorial qualities of this
subject. We not only use films for sales promotion of our
products — but also to report to our customers on the status of
the aircraft they have purchased. This has brought more effec-
tive communication between the company and the customer."
,r^'
/
DOUGLAS
Test firing of missile at White Sands Missile Range is "covered"
by personnel from Film and Television Communications. Sync
sound recording was used for "quick look" film which was
rushed to completion overnight to report on the success of test.
(CONTINUED FROM PAGE 45)
a consultant, providing services as
a vendor, and, in every way pos-
sible, serving the company with
care, discernment and devotion.
"But," says Gibson, "there is
one more element that must be
present if our Department is to
play a strong role in serving the
company. Top management —
and I mean those at the very top
level — must be aware of the v;.
ue of audio-visual communicatic'
and must have confidence in i
own film organization.
"Here at Douglas we are mc
fortunate that management at tl
top does believe in what we a
capable of doing for the compai
and its divisions. I am speakii
of men like Donald Douglas, Ji
president of the company; Wei
Wellwood Beall, Executive Vice-President — Operations: "Audio-visual aid
have become a most important tool in management communication. Ol
corporate chart room makes use of the finest projection equipment a
carefully-prepared materials so that presentations and quarterly revie.
capitalize on a maximum flow of information to the company's management.
Charles R. Able, Group Vice President — Missiles & Space Systems: "Visual
communication plays a major role in the many presentations that are a part o1
our operation. Our marketing effort invariably Is enhanced by use of films and
slide materials to illustrate launch vehicle, missile and spacecraft programs."
BUSINESS SCREEN
Kood Beall, executive-vice-presi-
enl — operations; and Ben Mar-
■le. These men have taken a hard
jx)k at what we are doing and
avc given us the all-important go-
ihead."
The Aircraft Division
► The Aircraft Division's Doug-
hs DC-8 flies the airlanes of a
Khole world and the luxurious
lassenger services offered by the
lirlincs who fly Douglas aircraft
,ave been extremely well-drama-
zed through Douglas-originated
avel promotion films. The com-
any has developed a cooperative
Ian with its commercial custom-
rs which has brought to the
:reen some noteworthy, widely-
opular films. The Wind of
'han^e pictured the emerging free
ations of Africa and showed how
ir transportation has brought
lem closer to the lands beyond.
labiihay. narrated by Glenn Ford,
resented the sights, sounds, cus-
3ms and tourist attractions of the
'hilippines. Venezuelan Adven-
tre accompanies General Jimmy
)oolittle on a fishing and hunt-
•\% expedition to the land served
ly VIASA. the Venezuelan air-
inc.
But for spectacular customer re-
ations. there's little in the audi-
)vi$ual field that exceeds the
■quick-look" films produced to
lerald the first flight of each of
he new Doualas aircraft. The re-
"The development of new ideas — is a never-ending task." Bill Gibson, m foreground, ponders over translucent
panel charting future programs during meeting with his staff in theater of Audio-Visual Center. Don Adams (left,
center), Jack Gabrielson and Vern Barry are other Film and Television Communications executives in picture.
cent maiden flight of the DC-8
Super 63 is a dramatic case in
point.
At 1 1:00 A.M. on April 10.
the world's largest commercial jet
transport now flying. lifted from
the runway at Long Beach, Cali-
fornia. Audio-Visual Center cam-
eramen covered the event from
many angles. Their film was im-
mediately rushed to Hollywood
Film Enterprises, some 30 miles
away, for processing and print-
ina. Meanwhile, staffer Dewey
Smith was shooting air-to-air foot-
age of the first maneuvers of the
huge airplane. Upon Dewey's re-
turn to the ground, an hour after
lift-off. his footage was also
rushed to HFE in Hollywood.
Within 12 hours after lift-off,
ti boom is a very useful tool for production. Shooting a promotional film on
he DC-8 are Doug'as' Bill Gibson (at left, pointing) while Wally Tufts handles
the camera chores in this recent glimpse of location production work in field.
General Jimmy Doolittle sits in a DC-8 mockup on sound stage of the Audio-
Visual Center at Douglas. General Doolittle appeared in and narrated the film
"Venezue'an Adventure" which Douglas produced for Viasa Airlines. Venezuela.
^UM
BER 3 ■ VOLUME 21
Sales promotion film featuring J. L Jones, Vice President and General Manager Company promotion: Douglas customer relations films often feature inter
of Douglas' Aircraft Division is being lensed by Walt Tufts on sound stage. shots of DC-8's and DC-9's to promote the service provided by the airlint
Dick Schwartz is using TelePrompTer and blimped Mitchell for these sequences. Still photos are taken at same time to provide customer promotional aids
HOW AUDIO-VISUALS SERVE DOUGLAS AIRCRAFT:
(continued from page 47)
the answer print and a first re-
lease print were aboard a mid-
night flight bound for St. Louis.
At 9:00 A.M. the next morning
(still within the first 24 hours),
the "cuick look" was screened in
the executive offices of McDon-
nell Company by Ben Marble.
Back at HFE, 12 more prints were
being completed and these, too,
were rushed to the Los Angeles
International Airport for shipment
to the airlines around the world
which had already purchased the
Super 63. By the middle of the
afternoon, one day after the
maiden flight, each print was on
its way to the airline for which it
was made.
These "quick-look" films have
inspired a counterpart which illus-
trates the Audio-Visual Center's
service capacity. Still photographs
are normally made of the high-
lights of each "first flight" for
news and advertising purposes. It
became apparent that these still
photos could be useful in another
promotional way. Thus was born
Here's a "wide-angle" look at the sound stage of the new Douglas Audio-Visual
Center — and some of the people who staff the company's Film and Television
Communications Department. In the foreground (from left to right) are: Don
^
the plan to expedite to each air-
line customer a highly-select group
of "first flight" pictures.
These "quick-look" still photo-
graphs, 8 X 10 color prints as
well as black & white, are proc-
essed and printed overnight. Care-
ful planning, judicious use of over-
time and an overwhelming desire
to provide top quality are the
prime ingredients. The result: an
attractive folder containing a se-
lection of fine pictures and a per-
sonal letter from the president of
Douglas — all arriving at the
headauarters of the customer air-
line within hours of a "first flight."
Missile & Space Systems
" The Missile and Space Systems
Division doesn't use films to "sell'
a product but emphasizes, or
screen, concepts and ideas whicf
represent the thrust of the think-
ing ard planning of the Division
These films often take the viewer
into laboratories where researcl
and development efforts lead tc:
new space-age applications.
Invariably, these "marketing
films run under 20 minutes ir
length; often are as brief as 1(
minutes. They are deliberately de ^
signed for short running time :
portions of a total "package" -
Adams, Vern Barry, Bill Gibson and Jack Gabrielson. Note the M-45 mount ir
right foreground which is frequently used for missile, airplane tracking shots
Other active staff personnel are pictured in background of this unusual view.)
Q
f IRIT rLOOII
:iean, modern lines keynote the design of Douglas' Audio-Visual Center. The
vail in background of this lobby scene features display of a few of the many
i/»ards won by Douglas' motion pictures. Over 66 trophies and certificates have
jeen given to films produced by the Department up to the first quarter of 1967.
ludioviiual aids to a presentation
I \hich must be made in depth,
i In thi: field these films are most
I )ften screened in 8mm format on
j 1 Fairchild 400 or Mark IV pro-
I ector. Marketing personnel have
, ndicated real enthusiasm for this
I (orm of presentation. They usually
, Hsit several offices in a short time
; |)eriod; at each of these, the men
i kpeak to small but select audi-
[ pnces.
I Longer, more "dramatic"' pub-
I lie information films are also giv-
;n strong support by the Missile
md Space Systems Division. These
I 'soft-sell" image builders get na-
j ional and international circulation.
"i : occasion, as with the film Live
i'.arly Bird, showings are made
rough the U.S. Information
•\Lcncy. Here, for example, the
s I. A. purchased 225 prints of
film in si.x languages for cir-
lion abroad. •
The Audio-Visual Center
w With a sound rationale estab-
lished for its output, a visit to the
physical plant of the Audio-Vis-
ual Center at Santa Monica is an
illuminating experience. Within
this functional, modern two-story
structure of some 1 1 ,000 square
feet, some 35 employees are
housed. In the departmental or-
ganization chart. Jack Gabrielson
serves as manager of Film and
Television Communications. Re-
porting to him are Vern Barry,
administrator for Film and TV
activities and Don Adams, admin-
istrator of Still Photo Communi-
cations. Donn Bates supervises
Film and Television Communica-
tions.
A sound stage. 35 by 45-feet
has an 18-foot ceiling and is sup-
plied with 2,000 amps of power.
A TV and audio-control and re-
FLOOR
PLANS...
DOUGLAS
AUDIO-VISUAL
CENTER
tCCOMD riooR
Audio-Visual Center facilities in layout at)ove inc'ude 35 x 45 sound stage:
film contro', editing rooms: theater, library and offices are on second floor.
Film control offices in Audio-Visual Center, Here new pictures are made ready
for laboratory. Work orders and shippers are prepared and the business tiles of
the department are maintained. The circulating release print library occupies
the area in the background. Working with Sterling-Movies. Inc.. Douglas films
reached nearly 40 million viewers throughout the U. S. during the past year.
.■DUMBER 3 • VOLUME 23
employees — producers, directors,
writers, photographers, film cut-
ters, narrators and secretaries —
frequently "double in brass" as
needs arise. For example, all
cameramen are qualified to oper-
ate the closed-circuit TV vidicons
as well as the Arriflex, Auricon,
Eclair and Mitchell cameras which
are the basic tools of their craft.
An Active Film Library
■k Finally, the Center has its own
Film Library. Bookings by this
facility totaled 4,237 in the past
Selecting pictures from the Still Photographic Library are Don Adams (at
left) with staff photographer Ken McVey and librarian Peggy Pugh.
HOW AUDIO-VISUALS SERVE DOUGLAS AIRCRAFT:
(CONTINUED FROM PAGE 49)
cording room, completely sound-
proofed, overlooks the stage. One
standing set and four full-scale sec-
tions of the famed Douglas DC-8
Jetliner are on hand for use by
airline customers as well as near-
by film studios. Mole-Richardson
lighting, Houston-Fearless dollies
and other top line equipment is
apparent "on stage."
There are four completely-
equipped editorial rooms within
the center. TTirough its Film Con-
trol and Library facilities pass all
company films — from raw stock
to exposed film and release prints
sent to customers. A film vault
houses both originals, raw stock
and release prints. This 12 by 16-
foot area is air-conditioned with
humidity control and was built to
U. S. government agency secur-
ity specifications.
The Center's 16 by 30-foot the-
ater, recently completely, has 16
permanent seats and is served by
a well-equipped 16,35mm projec-
tion booth. Equipment on hand
provides for interlock projection
through a six-channel playback
with a Magnasync mixing console
and dual turntables, as well as
Siemens interlock projection.
Complete close-circuit TV facili-
ties connect the stage to the the-
ater.
Still Photographic Services
The Still Photographic Depart-
ment maintains a catalogued file
of all Douglas programs as well
as airline material which totals
some 7,500 proof prints. The Cen-
ter's complete slide presentation
system (Spindler & Sauppe-equip-
ped ) is supplied by over 5,000
slides. These also detail Douglas'
programs as well as airline cus-
tomer support service.
Douelas' Audio-Visual Center
na
Planning photographic coverage of
a first take-off of latest version
Douglas DC-8 are Dewey Smith (in
background), photo coordinator for
Aircraft Division, and staff producer
Frank Roh, seated in the foreground.
year. Distribution to television sta-
tions and public groups is sup-
plemented by the services of Ster-
ling Movies Inc. which last year
handled 285 prints of Douglas'
films. The total reported audience
was over 42 million viewers. •
Tom Williams (left) edited televisit
news clip on first flight of DC-8 Sup
63 airplane. Douglas public relatiot
representative Bob Fowler logged tl
actual time of production and disti
bution from 11:00 a.m. take-off to d
livery of first 16 color clips by Holl
wood Film Enterprises at 4:30 p.r
same day. Within hour later, an adc
tional 24 prints of color clips and >
black & white prints were on way ■
Los Angeles International Airpor
going to customers and by airma
to TV stations in Australia, Ne
Zealand, Japan and into Europe.
Films Win Many Honors
i^ During the past eight year
Douglas motion pictures have n
ceived 66 honor awards, includin
certificates of merit and honorab
mentions in film competitioi
throughout the U. S. and abroai
Leading award winner is EcUpi
of the Quiet Sun. a science subje
lensed by Bill Gibson from a DC-
( CONTINUED ON NEXT PAGE
Film and Television Communications' equipment truck barely squeezes
into a C-124. The truck has spanned the U. S. many times in support
of location photography by this department's active camera crewmen.
An M-45 mount provides stability and smooth tracking of missile firings ar
aircraft flight. The mount was used at the Paris International Air Show th
year to capture highlights of the flying events at this world gathering
Douglas Aircraft
goes hunting
. . . and with
our cameras!
. !5 Aircraft shoots a lot of pictures, in many parts ol the world, for greatly
ludiences. Their audiovisual staff Is made up of true professionals, ready and
j to tackle any job, anywhere Gordon Enterprises Is proud of their association
HI uuuglas Aircraft for more than 15 years. Our Rental Department has been called
ako supply a great diversity of standard as well as highly-specialized optical and
Tlie Audio-Visual
Center's sound stage
at Douglas boasts
sophisticated sound
equipment. Specialized
and "fill-in" equip-
ment, required for a
short time, is readily
available from Gordon
Enterprises . for a
day, a week, a month
or longer . . .
Bill Gibson, Douglas' Director of
Marketing Communications, is using
equipment supplied by Gordon
Enterprises for the filming of the
award-winning documentary,
"Eclipse of the Quiet Sun."
Producing "Venezuelan Adventure", travel film for
the Venezuelan International Airlines, Douglas Air-
craft's Bill Gibson (right) uses Arriflex "16", sync
sound equipment and power supply . . . supplied
by Gordon Enterprises' Rental Department. General
James Doolittle, who narrated the film, is at the
extreme left.
electronic equipment for motion picture production, closed-circuit TV, still photog-
raphy and Instrumentation. Our staff, professionals too, welcomes every challenge,
whether It be an Arriflex for a day, or a missile tracking system for a year. Profes-
sionals like Douglas' Ben Marble. Bill Gibson, Vern Barry and Dick Schwartz know they
can count on Gordon Enterprises' trained, experienced and equipped staff.
Gordon Enterprises
can supply complete
video systems, a TV
camera, or a recorder.
Here, test pilot H. H
Knickerbocker, Jr. and
Douglas' TV Department
head, Don Bates, vie v
a video tape record
of a test flight
just completed.
Tracking missile test firings on
Johnson Island with the M-45 tracking
mount. Gordon Enterprises modified
the tracking mount, supplied cameras,
lenses and tracking finders . . rented
for this highly-specialized application.
Whatever your next challenge may be,
do what the professionals do . . .
check Gordon Enterprises first!
gordon enterprises
f r\tJ(r/\inn i/ir It o f
/y
5362 NORTH CAHUENGA BOULEVARD • NORTH HOLLYWOOD, CALIFORNIA 91601 • PHONE: 766-3725
IMBER 3 ■ VOLUME 28
SI
HAIL DOUGLAS!
Pioneer in conception, building and im-
provements of aircraft to serve the nation
and mankind.
We esteem the privilege of serving you
for over a decade as interpreter of your
a-v messages to your friends and clients
abroad.
DOUGLAS AND AUDIO-VISUALS:
■i?
Thanks for this unsolicifed
REPORT CARD
foretelling the continuance of our associ-
ation and service.
DOUGLAS
O^'
/
COnPORATE OFFICES
foreign Language Service Co.
7046 Hollywood Boulevard
Los Angeles. California 9002S
Attention:
Subject:
Kr. Albert J. Anisteau
Perforr-^r.ce Evaluation
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FOREIGN LANGUAGE
SERVICE COMPANY
7046 HOLLYWOOD BOULEVARD
HOLLYWOOD, CALIFORNIA 90028
213 / Hollywood 7-5128
(CONTINUED FROM THE PRECEDING FACE 50)
flying 42.000 feet over Northern Canada. Films
like To Catch a Dream 1 another notable award-
winner ) and The Priceless Laboratory have set
a very high standard indeed among business-
sponsored films.
There's a special fascination, shared by mil-
lions of viewers, in the travel and tourism mo-
tion pictures which Douglas produces for its
airline customers, users of the great DC-8 and
of newly-developed passenger craft. During the
past year alone, the record shows customer
""support'' films completed for S/A/S (Scan-
dinavian Air Line), VIASA (of Venezuela).
Air Canada. Air Afrique and UTA ( French
Air Line). Films in production (some since
completed ) build tourism business for Garuda
(of Indonesia). IBERIA, the Spanish air line;
KLM (Dutch) and for Eastern Air Lines.
"Selemat Datang" was another recent film produced
by Douglas (for Garuda, Indonesian Air Line). The
picture included these colorful Balinese dancers.
•k If these "support" pictures take their cue for
excellence from The Wind of Change, lensed
by Douglas for Air Afrique in 1965. they will
attain a very high standard. This picture
gained five awards in the year of its release
but, even more important, it was a superb e.x-
position on the emerging free nations of Africa
and of the importance to them of air trans-
portation in their battle for economic survival.
Theater in the Audio-Visual Center provides com-
fortable accommodations for 16, with space pro-
vided tor additional seating when the need arises.
"Mallorca", which Douglas produced in assoclc|
with Ibena Airlines (of Spain) got marquee
ing when shown at Trans-Lux Theater in New \|
The picture hail to carry tourism overt!
( and did ) but it came very close to being
of the finest expositions on modem Africfj
hit the screen. A German language vers'
translated by the Foreign Language Serl
Co. last year, further widened the audieil
Foreign versions of Douglas motion picti|
are growing apace: done with consummate
by the Foreign Language Service specialii
they included a French version of another I'^j
"support" film. Islands of the Trade Wi
( UTA ) and a Spanish-language version
Iberia's Mallorca. recently in work. Not c
"support" films but also military aircraft
missile pictures have gone into overseas '
sions as the small world grows smaller w
Douglas planes and space system equipm
move to customers all over the globe.
Speaking of a ""small world" draws atteni
to the global activity of Douglas film mak
Walt Tufts and Donn Bates, for example, w
in Indonesia on a recent assignment for
Garuda Air Line film. Selemat Diitang. Ami
this film's most appealing sequences are
featuring colorful Balinese temple dana
(CONTLNUED ON THE FOLLOWING P.AGE
Ed Lyon (left) discusses advantages of Fairctlj
Mark IV cartridge projector with Jim Mann, Do'|
las service engineer, in the presentation ro<f
52
BUSINESS SCREI
Now HFE Flies the DC-8's . . .
I
'. I Hollywood Film Enterprises has thousands of hours of DC-8 "flying time."
' It's like this: Douglas Aircraft's Audio- Visual Department supports the
I Douglas-buying airlines with travel-promoting motion pictures.
! For many years, HFE has been privileged not only to process the original
film material, but also the many release prints which "sell the sizzle"
—the end result of DC-8 travel.
These scenes at HFE, photographed by Douglas, show some of the control
steps which insure the quality of the Douglas image on screens around
the world. So, HFE flies the DC-8's . . .
Paperwork, first requisite in accuracy.
^
Comical control . . ,
, . and continuous checiung.
. confirmed by test-strip inspections.
Additive Printing for
Color Correction.
V yprotsc.ion.
Inspection . . .
. . . and still more inspection.
Your on-film, on-screen image gets identical treatment at HFE...
quality insured by care . . . care dictated by the program of Personalized Service.
You'll find it worth a try. Make the test soon, won't you?
FOR THE. ///lej^
in/5;oLOR
or Black & White
H^I-I-Y^'^OOD FILM ENTERPRISES, INC.
6060 SUNSET BOULEVARD • HOLLYWOOD, CALIFORNIA 90028 • TELEPHONE: 213 / 464-2181
Irving film producers since 1907 . . . the laboratory that's OLDEST in Experience and NEWEST in Equipment
hMBER 3 • VOLUME 28
S3
m
San Franciscans
complete 16 mm
film service
W.A. PALMER FILMStlNC.
611 HOWARD STREET SAN FRANCISCO
The good old days
sound better now!
At RPL, the good NEW days are here!
Spacious, fully-equipped studios and
control rooms, experienced engineers,
every conceivable facility for highest-
quality professional sound recording
on film, tape and disc. When you re-
cord at RPL, everything sounds betterl
Write or phone for rates and full infor-
mation, without obligation.
Sound Ideas from
RECORDED PUBLICATIONS LABORATORIES
1508 Pierce Avenue, Camden, N. J. 08105
DOUGLAS AND AUDIO-VISUALS:
(CONTINUED FROM THE PRECEDING PAGE 52)
The Philippine Air Lines have found their
Douglas-prixiuced film. Mabuhay, an excellent
promotional aid in promoting island travel.
The sportsman-traveler was not forgotten.
General Doolittle and his party took this potent
group of prospective airline travelers on a
hunting and fishing trip to VIASA-land in the
film, Venezuelan Adventure, produced on be-
half of that country's leading air line.
Technical and Scientific Films
■&■ But Douglas film production can also be a
very serious business indeed when lenses
switch to technical and scientific film subjects.
Live Via Early Bird, produced in cooperation
**^
Control booth at Audio-Visual Center overlooks
the sound stage beyond. Sound recording, closed-
circuit television equipment is being installed.
with the Communications Satellite Corpora-
tion, contained superb color animation se-
quences. Delta and Saturn "report films" were
another important part of the Film and Tele-
vision Communications program in 1966 and
in this year. An 1 8-minute Report to the Stock-
holders was also completed last year.
Sales films completed last year included
such subjects as Aerospace Biotechnology.
overseas versions of For the Short Haul (in-
cluding a Japanese translation) and (in pro-
duction earlier this year) films on the DC-9
and a revised version of The Forward Look.
Corporate film productions to be noted were
Adventures in Space Age Photography: Eclipse
1966 (both sound and silent versions), an-
other co-production with Comsat and Douglas
Missile & Space Systems Division, Comsat-
Apollo and the MSSD film on Delta-Work-
horse in Space.
Add the training films produced for Douglas
customers (there were 30 versions alone of
Meet the DC-9 turned out for various airlines
in 1966) to the Douglas Aircraft Company
Nensreels (four in 1966) for employee com-
munication and you get some ideas of a really
active film workshop that exemplifies Douglas'
Film and Television Communications unit.
Douglas Looks to the Future
T' What does the future hold? Development in
closed-circuit television, for one thing. Work-
Helicopter mount designed for Douglas film .■
will be used by Dewey Smith as he lenses ai
views of high-speed taxi tests of new airri
ing on a modest scale at present, the Don
film group feels there is a rightful role in
future for this medium.
As for the training film, Douglas persci
consider this "a mother-lode whose surface
barely been scratched." Says Jim Gibson,
intend to get in there and do more scratch
With the world's airlines required by their j
ernments to provide continuous refresher tr
ing for their personnel, the natural advant.
of film are bound to be more usefully
ploited."
One thing is certain. If there is any pha^e
a film/tv. program that can be developed
the advantage of its company, the Doul:
Audio-Visual Center will be pushing for its •
velopment and its application.
Mm FILM PROTECnON
with genuine HBERBILI shipping cases
>
For 16mm Film— 400' to 2000' REELS
SOLD
through
LEADING
DEALERS
everywhere
FIBERBILT DIVISION of ikelheimer-ernst. inc
601 .V 26Ih SI Nv« rofk. NY 10001 • Ooot TF
54
BUSINESS SCREi
KODAK Ektachrome EF Film is not just
"another great film from Kodak." It's
another great film from the men at
Kodak who perfected it— these four
in Kodak's Film Emulsion Division
working in close cooperation with their
colleagues in research, testing, and
process development.
It's easy to lose sight of the people
behind the success of a film when
they're always t>ehind the scenes. But
Kodak is, after all, nothing more than
talented people using their company's
The stars
of a
film triumph
resources to respond to the needs of
other people.
Your needs. You wanted a color mo-
tion picture film with great sharpness,
rich color saturation, fine grain and
speed to spare. Ektachrome EF Films
have all these qualities. An E.I. of 160
for the Daylight type and 125 for Tung-
sten type, plus one-stop pushabilify,
make them ideal for all general shoot-
ing. And if you want them for scientific
data recording, you can (with the proc-
ess on your premises) push the Day-
light film to E.I. 1280, the Tungsten to
E.I. 1000.
How do we at Kodak know where
your needs are? Whenever possible,
we put ourselves in your place. And we
have a direct line to you through our
motion picture engineers in the office
listed below.
We think this gives us a sound busi-
ness relationship: professionals work-
ing with professionals.
EASTMAN KODAK COMPANY
ATLANI*. SJIS P>ocl<lf«« I itduilrlol Six) . CKoi>blM. SOOOS, 404— Gl 7.aili CHICAGO. 1901 Watt Zad Si , Oot ereot. <aQl. yi—titJOX):
DALLAS, iXK) Cxior Sclngi «d., 75335, 214— FL yin\: HOLLVWOOO «7Di SoMO Mmlco BInl . WX. }!}— 4W.4I1I,
NEW VOtK, 300 PiKk Ax . 10017. 212— MU 7-7060.. SAN FDANCISCO. 3250 Vo« Khu Ava., ;4n9, 4IS— 77<-«>55
lUMBER 3 ■ VOLUME 28
when you
must be
really sure . . .
ARRIFLEX 16bl
has what It fa/res''
RUGGED RELIABILITY it takes more than fancifully fabricated
metal and glass to give a camera the rugged reliability that's a must for the
professional cameraman. That's why the Arriflex 16BL was designed from
the start for heavy-duty location filming — with ruggedness and reliability
built-in.
Arriflex 15BL's sure reliability is centered on the famous Arri mirror-
shutter/registration-movement — famous for proven performance in millions
upon millions of film footage. Another major contributor to the 16BL's
reputation for dependability is the Arri Quicl<-Change magazine system — the
system that masters the toughest location assignments because its design
makes no compromise with reliability. It places the entire film gate — rear
pressure pad and all — protectively in the camera head. There it serves to
locate the film precisely and unfailingly in the focal plane — safe from
bumps, nicks, scratches and deformation. Arriflex ISBL's has-what-it-takes
features include an fps tachometer and digital footage counter for verified
visual proof of camera speed and expended film footage— indications that
can mean the difference between film in the "can" or film in the trash box.
VtKbAIILMY And it takes more than a "Johnny-One-Note" filming
tool to assure the hardworking filmmaker of a full and profitable return on
his investment. It takes a truly versatile camera to handle a broad scope of
assignments. That's why the Arriflex 16BL was designed with its classical
configuration — the right configuration for every filming technique — tradi-
tional or verite.
The 15BL's versatility extends to its sound system in full measure — DOUBLE
SYSTEM or SINGLE SYSTEM, either or both— it's sound convertible on the
spot by simply adding or removing the Arri Recording Module. The Arriflex
15BL is the choice of professional filmmakers because it is the most
rugged, reliable and versatile sync-sound location camera in the industry.
Write Oept. BS for
ARRIFLEX 16BL
10 page brochure
II luttrsted:
Arri 16BL wlch ^-
systea "Sound Co:i
And recording xaplif I
ARRIFLEX CORPORATION OF AMERICA ■ P.O. BOX 1050. WOODSIDE, N. Y. 11371
56
BUSINESS SCREI
10.
11.
12.
13.
14.
15.
16.
Special blimped 12120mtn
Angenieux zoom lens
FiRger-grip for diaphcaC"
adjustment
Adiustable finder
Finder diopeter adjustment
Eyepiece with auto-closure
mechanism and snap-on
eye cup
Camera cover lock
Camera cover
60 cycle sync pulse outlet
Start mark, running, and
scene marker lamps
BL-400 (t. magazine with
hinged cover
Magazine cover lock and
safety latch
Magazine retaining lock
.<;
any way you look at it...
ARRIFLEXIBbl
the one right camera for
16mm location sync-sound
17. Professional footage
counter
Iff, Professional tachometer,
calibrated in fps
19. Knurled, spring-loaded .
take-up knobs
20. Magazine mechanism
coverplate
21. camera inching knob
22. Main stop-start switch
23. Anatomical band grip
24. Main drive motor assembly
25. Recessed forward-reverse
switch
26
27. M«tn power cable
footage counter resel
button
All tpeclliMtioru subject to cKante ollAout notice.
[tl OMBER 3 ■ VOLUME 28
57
You can
get it
even if
you're not in
Hollywood
or New York!
. . . and you can get it faster .
equipment, that is! Behrenu's
has four midwest locations (one
is in Cleveland!) that will give
you immediate delivery of the
cameras, lights, editing and
sound equipment you need. Rent,
buy or rent-with-option-to-buy.
Send for our catalog so next time
you're in the midwest and you
' want it — you'll know where to
find it! md
1 E. GRAND AVENUE
CHICAGO, ILLfNOIS 60611
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i
J
AN UNUSUAL FILM SCORES AT EXPO
Saga of "Man in Ethiopia"
Sniillisoniun Scientist''!' "Film Poem'"'
Featured in the Kthiopian Pavilion
A Film Made by an American "'amateur''
film maker is one of the featured attrac-
tions at the Ethiopian PaviUon at Expo 67,
and is causing considerable favorable com-
ment.
It should be quickly explained that the word
"amateur" in this respect has no connotation
of inexpertness for the film is thoroughly "pro-
fessional" in every facet. Its title is Man in
Ethiopia and it was made by Robert Citron,
manager of the Astrophysical Observing Sta-
tion for the Smithsonian Institution at Addis
Ababa.
A Scientist and Film Maker Since Youth
Citron, who has been making first 8mm, and
later 16mm. films since he was 15 years old,
has been a scientist for almost as many years.
He became actively involved in satellite track-
ing on an amateur basis almost at the birth of
the space age — with such success that the
Smithsonian Institution offered him a job with
their professional network of optical satellite
tracking stations, and he has been engaged in
this work ever since.
But everywhere the Institution has sent him,
his camera has been busy, too, and several of
his films have been purchased for showing on
television in this country and abroad.
Traces Background of Ethiopian Culture
Man in Ethiopia is a film poem, tracing the
background and culture of the Ethiopian peo-
ple to their earliest beginnings as the children
of Solomon, of the Old Testament, and their
monarch, the Queen of Sheba. It explains the
devotion of the people to religion — they have
been Christians since the 4th Century — and
to the land. Despite attempts from every quar-
ter to seize the country over the centuries,
Ethiopians have never given up their cherished
land for very long. Pre-historical indications
trace Ethiopian civilization back half a million
years.
The film is not a travel film in the ordinary
sense. It is narrated by Alexander Scourby and
concentrates on the Ethiopian people as they
meet in such rites as the Epiphany celebration,
the anniversary of the finding of the True
Cross, and in harvest fetes and dancing. Only
at the conclusion are there a few scenes show-
ing modern aspects of the country — the archi-
tecture of Addis Ababa, art and industry. It
was edited and finished, but with entirely
Citron's footage, much of his live taped track,
and script by Cindy Citron, by Allegro Produc-
tions, of New York. It is an impressive docu-
ment. •
* * *
Bob and Cindy Citron: Film Making Team
ir It is perhaps much more proper to speak
of the producers of the film as "The" Citrons
rather than as just Bob Citron. Bob and his
wife Cindy met at UCLA where she was an
English major and he was in the Theater Arts
department. Married in 1953. they graduated
from the University of the Philippines, where
His Imperial Majesty Haile Selassie I visits r
Astn>i)liij.sicut Ob.scrvinii Station for a perso.
dvinonatralion inj Bob Citron (pictured at righ
Bob was stationed during his military serv.
and Cindy worked as Assistant Historian to t
Thirteenth Air Force.
Returning to Los Angeles, Bob enrolled
Northrop Institute of Technology, receivi
his B.Sc. in Aeronautical Engineering in 195
It was during these years that his interest
satellite tracking came to fruition with t
Smithsonian Institution position.
After short assignments in Spain and
Florida, the Citrons and their young son, Kii
were sent to Johannesburg. South Africa,
1961. Three daughters were born there in 4
years, and in the same period of time t
Citrons traveled the length of Africa 14 tim(
Usually accompanied by their children,
16mm Bolex H-16 Rex, tape recorder, tripe
still camera, a suitcase full of film and anotl^
full of diapers, they have traveled (at ];
count) in 63 countries. They have traveled
Egypt up the Nile to Aswan with two babi
under 1 7 months and have driven from Oslo
Tel Aviv through Eastern Europe and the Mi
die East with three kids and a Volkswagen.
Prize Film Merged Sculpture and Poetry
During these years. Bob served as consu
ant to the Uttar Pradesh State Observatory
India and the University of Oslo in Norwaj
His tilm. Vigeland on Life, which he made
Oslo, combines the sculpture of Gustav Vig
land with the poetry of Kahli! Gibran and h
won two international prizes.
In 1965, when their youngest daughter wii
seven weeks old. the family left Somh Afrit
by ship, traveling through England, Americ
Finland, Russia, Iran and Lebanon befo
settling in Addis Ababa, Ethiopia, where Be
was assigned to build and manage a new Astn
physical Observing Station for the Smithsonia
Cindy joined the Ethiopian Tourist Organ
zation as Executive Secretary to the Adimi
istrator, Hapte Selassie Taffesse, and undi
his aegis they traveled throughout Ethiop
shooting film. When the Administrator becan
the Commissioner-General for the Ethiopis
Pavilion at Expo 67. Cindy became his .Admit
istrative Assistant and Bob's film became tl
official film for the Ethiopian Pavilion.
Professional Skills .\dd Polish to Film
After the Observing Station was formal
opened by His Imperial Majesty Haile Selass
I and had become a highly successful link :
the Smithsonian network. Bob concentrated c
his film, Man in Ethiopia, flying to New Yof
(CONTINUED ON THE FOLLOWING PAGE 73
58
BUSINESS SCREEl
NUMBER FOUR IN A SERIES
^-VE GROWN ACCUSTOMED TO
HER FACE . .JV
No color process is capable of reproducing
all colors accurately. So we must have a guide
— a familiar color that we are 'accustomed
to' and can remember. The answer — skin
tones of the face. We sometimes hear "Co
for the color of the product and sacrifice the
girl's face." This is a grave mistake. Any audi-
ence will object to our girl's face on the
green side, but slight variations in the color
of the product are rarely noticed (except by
the client).
Seeing color is an educated sense, so let's
study some basic facts. Color theory of light
is quite different than pigments. White light
Is composed of three primary colors: red,
green and blue. The secondary colors are
cyan, magenta and yellow. Primary red has
as its compliment secondary cyan, which is
a mixture of the other two primaries, green
and blue. The compliment of green is ma-
genta, a mixture of red and blue. The compli-
ment of blue is yellow, a mixture of red and
green. Changing any color affects all colors.
If we add red to a scene, we would be taking
out cyan, which makes the scene less blue
and green. If we make the sce'-e less red, we
would increase the cyan and the scene would
be bluer and greener.
There are two methods of printing color —
subtractive and additive. In subtraclive, white
light is passed through gelatin filters to
achieve the desired color balance. Gelatin
filters pass wide bands of the spectrum,
therefore cause contamination of colors.
They vary in color and density from batch to
batch, and are susceptible to fading because
of the light and heat to which they are
subjected.
The additive method, which our experience
has proven best, is accomplished by dividing
the white light into three beams. A dichroic
filter in each light beam filters out everything
except one primary color. We now have
three color beams — pure red, green and blue.
If all three color beams are mixed, we again
have white light. A variable light vane in the
path of each color beam offers a choice of
50 steps of intensity of each color. By vary-
ing the vanes of all three colors, we have a
possible 125,000 color combinations! Choos-
ing the right combination is 'color timing' or
'color balancing'. Color timers must often
compromise the balance of one scene to
make it compatible with the other scenes in
the same sequence.
The color timer must know what light source
will be used for projection — incandescent,
arc or Xenon. A print that is pleasing in the
laboratory screening room may not be so
when projected under poor conditions. The
color of the screen, the amount and color of
the projector illumination, the darkness of
the room, are all factors. Now, should we
make a bad print to show under bad condi-
tions? 1 don't think so. I think the best pos-
sible print should be made to show under
the best possible conditions.
Unfortunately, film does not see color as the
eye sees it. Some camera films do not make
good prints. Kodachrome II is made for direct
projection only, and not for duplication. So
the compatibility of the original film with
the printing stock must be taken into
consideration.
Now, do our customers see color as we see
it? All our timers, quality-control men and
inspectors periodically pass visual color tests.
If our customer sees a color as we do, does
he use the right term to describe it?
Timers know the terms and the colors. They
know how much of each color to mix to-
gether to get the best result.
To sum up — shoot your film on the nose, not
a V* stop over or under. Consult your lab for
the best films to use. Trust the timer. Check
your projection facilities. Think in six colors
— the primaries and secondaries — and use
the right terms to describe your likes and dis-
likes. Go for the flesh tones and, if necessary,
compromise the product (for when it's on
the TV screen, the client won't recognize it
anyway).
ibyronl
UMBER 3 ■ VOLUME 28
51
According to B>Ton L. Carter, a^^stant vice-president of XCR's Retail
Systems Division, time and motion study films enable retailers to ihiiialize
hou: increased prodiuiivity can help increase their store profits. "As a
restdt," he says, "\CR sold several millioit dollars worth of automated cash
register equipment that othencuie might not have been sold."
NCR Time & Motion Study Films Are Helping
to Sell Retailers on Check -Out Automation
¥Tow Can a Retailer's Invest-
'-'- MENT in more automatic
check-out operations be econom-
ically justified?
This is the sales problem which
faced The National Cash Register
Company. As part of its continu-
ing systems development effort,
the Dayton data processing firm
had introduced "Pushbutton Auto-
mation."' the name given a number
of mechanized cash register fea-
tures, including automatic change
and trading stamp computation
and dispensing, automatic tax and
bottle-refund calculation; and
automatic error control.
Astute retailers, of course, rec-
ognize that competition for the
consumers" dollar increasingly cen-
ters around fast service at the
check-out counter. Today's af-
fluent consumer will not stand in
long lines even for lower prices.
But. like buyers everywhere, retail
managers had to be shown.
Increased Productivity ShowTi
The solution? Time and motion
study films or actual in-store
check-out operations. "The motion
pictures made it possible to estab-
lish the check-out productivity re-
sulting from more automated cash
register operations." explains By-
ron L. Carter, assistant vice-presi-
dent of the NCR Retail Systems
Division.
'"For the first time, our retailer
customers were able really to look
at their check-out operations and
see how increased check-out pro-
ductivity would help increase store
profitability,'' he says. "As a re-
sult, we sold several million dol-
lars of equipment that otherwise
might not have been sold.'"
The time and motion study films
were a logical outgrowth of The
NCR Company's continuing effort
to permit retail store customers to
spend more time shopping by re-
ducing what is called TPT (Time
Per Transaction ) at the check-out
counter.
NCR industrial engineers had
previously conducted actual, in-
store time and motion studies at
the check-out counter. But it was
found that check-out operations
were too varied and interrupted to
permit accurate time recording of
split-second operational elements.
"We could have used conven-
Time and motion study films of
actual retail checkout operations in
supermarkets were lensed by this
NCR group (I to r): G. K. Hall,
audio-visual manager; Tom Jackson;
and cincnuitographer Guy Phillips.
tional time and motion study pro-
cedures to clock "ring up" time, for
example, " points out Paul Hitting-
er of NCR's Product Planning De-
partment. "But we also wanted to
know how many items were in-
volved. What else does a checker
do in terms of customer service
or bagging merchandise, and so
forth?
Films Provide Study-in-Depth
"The main reason we used mo-
tion pictures was to enable us to
study all elements in a check-out
transaction." Hittinger adds. "With
films we got all sequences. There's
no other way to study an opera-
tion such as check-out."
Films were shot by an NCR
camera crew under the direction
of chief cinemaphotographer Guy
Phillips. Check-out operations in
By means of mathematical models,
\'CR (/.Sf'.y motion picture analyses
in "Pushbutton Automation" study
of siipermarki't checkouts. Here,
Paul Hittinger (standing). Product
Planning, and Thomas L. Healy,
Operations Evaluation, dvicu-is re-
sults of the filmed analyses.
six supermarkets were chosen for
the time and motion study. A
16mm motion picture camera with
a 1200-foot magazine was mount-
ed in the ceiling of each of these
stores directly above a check-out
counter.
Camera position provided a
complete overhead view of check-
out operations. Check-out clerks
saw the camera installed but. since
it was operated by remote control,
they did not know when it was
lilming and soon forgot about it
in the press of doing business.
Approximately 65,000 feet of
film were shot in the six super-
markets. The great bulk of this
footaae was shot on Eastman
Tri-X Reversal. Type No. 7278.
16mm motion picture film. A small
percentage was shot on Eastman
MS (Daylight Type). Type No.
7256. 16mm color film. In one
of the six stores, filmina was done
"before" and "after" installaiii
of NCR "Pushbutton automati '
cash register equipment.
A functional analysis was 1 1)
conducted of exposed and prj-
essed film footage. Analysis l
vealed 50 to 60 individual fu
tional elements. Times were -
corded for each one of these i.
ments by studying film foot;
frame-by-framc. Statistical anj
sis of this data determined aver:;
times for check-out elements t
each store location. Comparisc;
before and after installation (
NCR's "pushbutton" equipm^t
were then developed.
Time Reductions Are Identified
"The results of our detailed s-
tistical analyses identified the tii
reductions that can be achiev.
through the use of Pushbutt.
Automation." states Thomas
Healy, Operations Evaluation. "
means of mathematical models ^
were able to show the effect '
"Pushbutton Automation' on ci
tomer queues in supermart
checkout operations."
Because of the concentratic
imposed by motion picture vie
ing. retailers who were shown t
time and motion study films beg;
to see problems at the checko
counter which previously had a
peared insignificant under actu
store conditions. New insigh
were derived into functional el
ments of the check-out procedu
and. in many stores, changes we
made to develop more optimu
check-out configurations.
Many Other Uses for Footage
Consequently, although origii
ally conceived as a sophisticatei
scientific improvement of convei
tional time and motion study tecl
nique. film footage has since bee
put to many other uses.
For instance, a half-hour, con
posite version with a sound narrt I
tion was prepared for a supermaii
ket convention meeting attende
by supermarket managers from a
over the country. Another adapta
tion of the original footage wa
made to produce a half-hour filr
presentation for internal sale
training purposes at a nations
NCR sales convention.
Finally, at the request of th
NCR sales force, a 22-minut
sound film version entitled Push
hiitlon Automation was produced
Three hundred prints of this pro
duction were made and distributee
to NCR's nationwide sales offices
"We conclusively proved tha
"Pushbutton .'\utomation" is eco
nomically justified in supermar-
kets." sums up Byron Carter. "Wf
now intend to use the motion pic-
ture technique in other fields. «
BUSINESS SCREEN
and you can do it froni any part of tlie room
With the new Kodak Carol sel Pro-
jector, Model AV-950, you simply
dial the number of the wanted slide
and push a button. The tray auto-
matically indexes to that number.
This lets you project your slides in
sequence, or change that sequence
at will.
The remote-control slide finder
has a 20-foot cord. Every function is
controlled by the same unit: on-off
switching, focus, and tray movement.
You can have all the great Carou-
SF.L Projector features, too: jam-
proof, gravity-feed slide changing;
brilliant optics, with a lamp-saving
high-low switch: a selection of lenses
—including zoom— to suit any screen-
to-projector distance. There's even a
motion adapter for showing special
slides that simulate the action of
moving parts, or such things as move-
ment of gas or liquid through a sys-
tem.
For complete information, see
your Kodak Audiovisual Dealer. If
you'd like a copy of our informative
booklet, "Audiovisuals in Business
and Industry," please write: Motion
Picture and Education Markets Divi-
sion. Eastman Kodak Company.
Rochester, N.Y. 14650.
lUMBER 3 ■ VOLUME 2B
tl
The Wide. Wide World of Sponsored Films
Throush familiar sidewalk profit-
ancl-loss transactions like litis, teach-
ers can illuslrutc ;)ri;ici;)/c.v uf cco-
luiniics. Scene in "Economic Educa-
tion: A Part of the Main," produced
by the Centron Corporation.
Value of Economic Education at
all Grade Levels Shown Teachers
'-" A new motion picture con-
cerned with the importance of in-
cluding economics in the student's
learning experience at all grade
levels has been produced for the
Joint Council on Economic Edu-
cation with a grant from the Sears-
Roebuck Foundation by Centron
Corp.. Lawrence, Kansas.
Called Economic Education: A
Part of the Main, the 28-minute
color film illustrates, in a series of
striking episodes, how economic
illiteracy can be a dangerous in-
dulgence for a democratic society,
and how some schools are bring-
ing economic understanding into
their programs.
The film shows how students
learn economic concepts in their
social studies, history, geography,
arithmetic, art. and English classes
in the elementary and secondary
schools cooperating in the Joint
Council's Developmental Eco-
nomic Education Program.
For many scenes, camera crews
went right into the classrooms to
record students in unrehearsed dis-
cussions involving economic prin-
ciples.
The film also depicts other im-
portant aspects of the Joint Coun-
cil's program, including its teach-
er-education activities and its net-
work of more than 45 regional
and state councils on Economic
Education throughout the country.
Unrehearsed classroom scene from
film shows high school siudents
analysing an econotnics problem.
. I • I'l
The film is not recommended
for student showings. Its purpose
is to acquaint teachers, administra-
tors, school boards and parents
with some of the unique, yet work-
able ways, that economic educa-
tion can become part of the child's
learning experience.
Distribution is through regional
libraries of Association Films. •
Film on "The Cooper's Craft"
Made by Colonial Williamsburg
"> Colonial Williamsburg has an-
nounced a new film on the craft
of coopering, titled The Cooper's
Craft. The 39-minute picture is
the first of a projected series on
crafts practiced in Colonial Wil-
liamsburg.
This new subject is available on
a SIO rental charge from the Film
Distribution Department. Colonial
Williamsburg. Inc., Williamsburg,
Va. 23185. Future titles include
an account of the Colonial Militia,
a popular subject on Archaeology,
another craft film. The Silver-
smith: and a photographic essay
on the Five Moods of Williams-
hursJ. •
* * *
Condor Completes Vision Film;
a First for Technicolor Sound-8
One of the earliest films to be
especially produced for use on the
new Technicolor Super-8 sound
projector has been completed by
Condor Productions, Inc., of St.
Louis. Titled From Cataracts to
Contacts, the subject is the first
of a series of films on sight and
sight correction by Condor. The
series will be distributed by SET-
CO, also of St. Louis.
This first subject shows how
contact lenses restore vision to
"aphakics" which is deemed im-
possible with regular cataract
spectacles. It was produced under
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"Red Light Return", Prize Safei'
Film, Available for Group Shov
i~ Red Liiilit Return, a 1 3-mir
color motion picture that det
the efforts being made to pre\
serious injuries during automo
accidents is now available for fi
loan use to interested commui
and school audiences through .
sociation Films. Inc. Sponsored
the American Seat Belt Coun
the Charles Cahill production
veals how cars actually can
made safer — and many lives i
be saved and injuries can be 1
severe with the proper use of i
belts.
The term "red light return"
fers to those situations when
ambulance — speeding from
scene of crash, siren wailing,
light flashing — rushes its p
cious cargo of human life to ;
nearest hospital. Those who
the film Red Light Return \\
immediately recognize many p
ventive measures which can
taken, and should be taken,
reduce "red light returns."
Research now being done at I!
University of California and el ■
where includes a variety of safe
and crash experiments being cc-
ducted and evaluated by experts i
the automotive field — purpose
staged collisions not the lei:
among them. Drivers and passe
gers are urged to stay alert, ke
doors locked, and keep seat
properly and securely fasten(
There is definite proof through i
search that by following simf
safety rules, many lives can
saved.
Films on Football Fundameniah
Offered Schools. Youth Groups ,
x" Three football instruction filn
will be available to schools ar
youth groups on a free-loan bas
after August 1. according
Arthur Mokin Productions, Inc
producers and distributors of tl
films.
Made with the cooperation
the New York Jets and sponsore
by Planters Peanuts, the films ai
in color and run 15 minutes eacl
Titles are Tlie Offensive Line. Dt
fensive Football, and The Offer
sive BackfieUl.
Prints are available from th
Planters Peanuts Film Librar;
e/o Arthur Mokin Production;
17 West 60th Street, N.Y. 1002:
62
BUSINESS SCREEI
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shooting never before possible with existing equip-
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thereby providing firm support and utmost sound-
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the outside. "The Blimp is battery-operated only;
and the camera off-on switches, power input, sync
outlet and control lamp are conveniently mounted
on a rear control panel.
A large front window allows the use of all standard
lenses, including the 18mm wide angle lens with-
out vignetting. ■ The 25-50 Angenieux zoom lens
can also be used with a special adapter. ■ Camera
speed and film footage can be observed from the
outside. ■ In just a few seconds the camera can be
inserted or readily removed for regular shooting.
There are many more time and money saving
conveniences. For example.- the CINE 60 Blimp with
camera boards a plane with you as your personal
hand baggage — ready to shoot when you step off
the plane . . .
Write now for new brochure and price list.
CINE 60 -FIRST IN SALES, SERVICE, RENTALS, REPAIRS
CINE 60, INC.
Motion Picture Equipment
Film Center Building • 630 Ninth Avenue
New York. N.Y. 10036 • 586/8782
UMBER 3 ■ VOLUME 28
83
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
A Report on Audiovisual Media Produced During 1966
T^ This second Business Screen Index to the Active Sponsors of Motion
Pictures. Slidefilms and Audiovisual Presentations covers onlj titles
produced in 1966. Survev research began with the most authoritative
single reference source covering the field of audiovisual communica-
tion: our o«n 17th Annual Production Review. Direct contact with the
listed sponsors is currenllj updating and validating this data. Verified
listings will continue in the next issue, together with a summary.
— A —
Abbotts Dairies (1)
Abbott Laboratories (2) (t-sf)
Abex Corporation (1)
Acme Supermar]<et (1 AvP)
The Adler Company (1)
Advanced Safety Devices, Inc. (1)
Advertising Assn. of the West (1)
Aerojet-General (3)
Aerolog-Grumman Aircraft Co.
(I)
Aeronaves de Mexico (1)
Aeroprojects, Inc. (1-sf)
Aeroquip Corporation (1)
Aetna Life & Casualty Co. (4)
Agrico Chemical Co. (2)
Airborne Industries (1)
Alcan Aluminum Co'-i-o.ailon (i)
Alcon Laboratories (1)
Alco Products Inc. (2-sf)
Alden Self-Transit Co. (J)
Allen Business Machines (1)
Allen Colloids (1)
Allen Fruit Co. (1 AvP)
Allen Manufacturing Co. (1)
Allen Products Co. (1)
Allied Chemical Company (1)
(6-sf)
AUis-Chalmers Mfg. Co. (5)
(1 AvP)
All-State Insurance Co. (8)
Aloha Airlines (1)
Altamil Corporation (1)
Aluminum Company of America
(5)
American Airlines (3) (2-sf)
American Assn. of Advertising
Agencies (1)
American Assn of Motor Vehicle
Admin. (1)
American Assn. of Nurserymen
AAA Foundation for Traffic Safe-
ty (1)
American Bankers Association (1)
KEYS TO DATA SYMBOLS
Numbers which follow each spon-
sor's name indicate motion pictures
(3); followed by sound slideflims
(filmstrips) as (3-sf); and concluded
in a growing number of reports b\
the total of audiovisual presentations
used by these sponsors (S-.\vP). Data
on AvP includes slide, overhead and
combined motion picture and film-
strip presentations.
American Bible Society (2)
American Bottlers of Carbonated
Beverages (1)
American Broadcasting Company
(3) (4 AvP)
American Cancer Societv (9)
(1-sf)
American Can Co. (2) (1-sf)
American Craftsmen's Council
(2-sf)
American Cyanamid Co. (1)
(1-sf)
American Dairy Association (1)
Amer. Dairy Assn. of California
(2)
American Diabetes Association
(5)
American Dietetic Association (1)
.American Enka Corporation (1)
(1-sf)
American Express Co. (2)
American Forest Products Ind..
American Foundation Inst, of
Corrections (1)
American Gas Association (5)
(1 AvP)
American Heart Association (2)
Ainerican Home Magazine (1)
American Home Foods (1-sf)
American Hotel & Motel Assn,
(1)
American Inst, of Aeronautics (1)
American Inst, of Banking (1-sf)
.\merican Institute of CPA (1)
American Int'l Travel Service
(2-sf)
American Iron & Steel Inst. (3)
American League (1)
American Machine & Foundry
Co. (1)
American Management Associa-
tion (3)
American Marine. Inc. (2)
American Medical Association (1)
American Motors Corporation (5)
(2-sf)
American National Bank (1)
American National Red Cross (I)
American Nurses Association (4)
American Oil Company (4) (2-sf)
.American Optical Company (1)
Amer, Orthotics & Prosthetics
Assn. (1)
American Pipe & Construction
(1)
American Podiatry Association
(2)
American Potash & Chemical
Corp. (2)
American Realty Service (I)
Amer. Research & Merchandising
Inst. (1-sf)
American Seating Co. (I)
American Sign and Indicator Co.
(1)
Amer. Society of Anesthesiologist'.
(1)
American Standard Co, (3) (1-sf)
American Supply & Machinery
Mfg, Assn, (1)
American Telephone & Telegrap'
Co, (12) (7-sf)
American Tobacco Co, (1-AvP)
American Uniform Co, (1)
American Waterways Corp, (1)
American Welding Society (1)
American Yearbook (1)
American 'I'outh Hotels. Inc, (2)
Amexco (1) (1-sf)
AMP. Inc. (4)
Ampex Corporation (1)
Amprobe Instruments Corp, (2-sf)
Anchor Steel Conveyor Co, (1)
Anheuser Busch Inc, (3)
A,O.P,A, Foundation. Inc. (2)
A P Parts Corporation (3)
Arbor Acres Farms. Inc, (2-sf)
Archer Daniels Midland Co, (1)
Arden Sales Corporation (1-sf)
Aramco ( 1 )
Ariens, Inc, (1-sf)
Armco Steel Corporation (3)
Armour and Company (2) (1-sf)
(35 AvP)
Armstrong Cork Co, (4) (I-sf)
Armstrong Rubber Corp, (1)
Arrow Development (1)
Arrow International (1)
Ashland Oil & Refining Co, (1)
Associated British Industries (2)
Associated Bulb Growers of Hol-
land (1)
Associated In-Group Donors
(1-sf)
Association
roads ( I )
Rail-
ot American
(1-AvP)
Assn, Local Transport Airlines (1)
Assn, of Oil Well Servicing Con-
tractors (1)
Astra Pharmaceutical Prods, (1)
Atchison, Topeka, and Santa Fe
Railway Co, (1)
Atlantic Microfilm (1-ssf)
Atlantic Richfield Co, (1) (4-sf)
Atlas Chemical Industries. Inc.
(1)
Atlas Homes (1-sf)
Audiscan, Inc, (1-sf) (1-AvP)
Austenal Co, (1)
Automation Industries. Inc. (2)
Automation Inst, of America (I)
Automobile Mfg, Association (1)
Automotive Service Industry Assn,
(2-sf)
Avco Corporation ( I )
Avon Products, Inc, (1)
Ayerst Laboratories (1)
— B—
i3ache & Co, Inc. (I AvP)
Badger Meter Mfg. Co, (1)
Bakcr-lohnson-Dickinson A d|
Agency (1-sf)
Baldwin-Lima-Hamilton Corp.
Bali Co, (i)
Baltimore Bullets (I)
Bank of America (3) (1-sf)
Bank of the Southwest (1)
Barber-Coleman Co, (1)
Barrickman-Selders Agency (i;|
E, T, Barwick Mills Inc, (I)
Bassist School for Fashion (1) |
Bates Fabrics. Inc (1)
Baumritter Corporation ( t )
Bausch & Lomb. Inc. (1)
Bay State Abrasive Products t|
(1)
lames B, Beam Distilling Co, (|
Becton, Dickinson &. Co, (2)
Beeline Fashions, Inc, (I)
Bell Telephone Laboratories l|
(2-sf)
Bell Telephone Co. of Penna, (
(1-sf)
Beloit Eastern Corporation (3)
Bemis Company, Inc, (8) (:
AvP) (28 8mm films)
Bendix Corporation (1)
Bermuda Travel Developmi
Board (1)
Best Foods (1 AvP)
Best Mobile Homes Sales, Ii
(1-sf)
Bethlehem Steel Corporation (
(33 AvP)
Bethany Hospital. 111. (1)
Bethany Theological Seminary (
Beverly Estates (1)
Bell Helicopter (1)
Bird & Son, Inc, (1)
Bishop Estate (1)
Bissett-Berman Manufacturing
Black & Decker Mfg, Co, (1)
Black, Sivalls & Brvson, Inc. (
(3-sf)
Blair Fashions, Inc. (1-sf)
Blissway (-sf)
B'Nai Brith (1)
Boating Industry .Association (
Boeing Company (15) (4 AvP) ■
Borden Chemical Co, (1)
Borden Farm Products (I)
Borg-Warner Corporation ( t Avl
Borough of So. Plainfield ( l-sf;
Boston Globe (1-sf)
Boston Police Department (1)
Boy Scouts of America (2-sf)
Paul Bradley, Inc, (1-sf)
Braniff International (2)
Breaux Bridge Fine Foods Co, (!
Bresnick (I)
Britain's Gas Council (2)
British Industries Corp, (2)
British Overseas .Airways Cor
(2)
British Petroleum Co,, Ltd, (1)
British West Indian Airwa;.
(2-sf)
(PLEASE TURN TO P.AGE 66
E4
BUSINESS SCREE
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BER 3 ■ VOLUME 28
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
(CONTINUED FROM PAGE 64)
Brocker Mfg. Supply Co. (1)
Srookhaven National Laboratories
(I)
Bobbie Brooks Company (1-sf)
Broken Hill Smelters. Ltd. (1)
E. C. Brown Trust (I)
Browne-Vintners Co. (l-sf)
Chas. Bruning Co. (1)
Brunswick MacGregor (1)
Brvant Manufacturing Co. (1)
(l-sf)
Bucyrus Erie Co. (1)
Builders Exchange of Rochester
(I)
Bureau of Indian Affairs (1-AvP)
Burger Chef Systems. Inc. (1)
Burlington Hosiery Co. (1)
Butterick Co.. Inc. (1)
Buzza Cardozo (1)
R. M. Byerly (1 AvP)
A. M. Byers Co. (1)
— C —
Cabot & Company (1)
Caldwell-Davis Co. (1)
California-Arizona Citrus League
(1)
California Computer Corporation
(1)
California Grape Growers (1)
California Highway Patrol (1)
California Honey Advisory Board
(1)
California Hospital Association
(l-sf)
California Real Estate Assn. (1)
Calvin Bullock, Ltd. (l-sf)
Calvert Distillers Corp. (I)
Cambro, Inc. (l-sf)
Campbell Soup Co. (l-sf)
Campbell-Taggart Assoc. Bakeries
(2-AvP)
Campfire Girls (l-sf)
Canada Dry Corp. (1)
Canadian Pulp & Paper Co. (1)
Canteen Corporation (1)
Carborundum Corporation (1)
(l-sf)
Carefree Development Corp. (1)
Care, Inc. (1)
Cargill. Inc. (2)
Carnation Company (1)
Carreras Overseas. Ltd. (1)
Carrier Air Conditioning Co. (I)
(2-sf)
Carter's Ink Co. (l-sf)
I.L Case Co. (2) (l-sf)
Casjo, Inc. (3)
Caterpillar Tractor Co. (2)
Catholic Diocese of Oklahoma
(1)
Catholic Diocese of Tucson (1)
Catholic Extension Society (l-sf)
Celanese Corporation of America
(1-AvP)
Central and So. Florida Flood
Control District (1)
Cessna Aircraft Co. (1) (4-sf)
CF&l Steel Corporation (1)
Chamber of Commerce of the U.S.
(1)
Champion Laboratories (l-sf)
Champion Papers Inc. (1)
Chatham Mills (1)
Charles of the Ritz Co. (1)
Chemstrand Company (2)
Cherry Electric Co. (1)
Chesapeake & Potomac Tel. Co.
(l-sf)
Chesebrough-Ponds (l-sf)
Chevron Asphalt Co. (I)
Chevron Chemical Co. (2)
Chicago Board of Education (1)
Chicago Bridge & Iron Co. (1)
Chicago Museum of Science and
Industry (1 AvP)
Chicago Rawhide Mfg. Co. (1)
Chicago Title & Trust Co. (3-sf)
Chicago Tribune (1)
Chicken Unlimited, Inc. (1)
Children's Blood Foundation (1)
Children's Memorial Hospital (1)
Christian Brothers, (1)
Christian and Missionary Alliance
(1)
Christian Science Monitor (l-sf)
Chronicle-Rives Dyke Advtg. (1)
Chrysler Corporation (4)
Chrysler Corporation. Dodge Divi-
sion (3)
Chrysler Corporation, Plymouth
biv. (2)
Chrysler International, U.S. .A. (1)
Chrysler Corp. Marine Products
Div. (1)
Chrysler Leasing Corporation
(l-sf)
The Chunky Corporation (1 AvP)
Ciba Pharmaceutical Co. (1)
Cincinnati Historical Society
(l-sf)
Cincinnati Lathe & Tools Co. (1)
Cincinnati United Appeal (1)
Cinderella Roof Co. (1)
Citizens Forum (1)
Citizens for Progress. Akron (1)
City of Holland, Michigan (1)
City of Honolulu (2)
City of San Jose, California (1)
Civil Defense of Massachusetts
(1)
Clairol. Inc. (5) (6-sf)
Clark Equipment Co. (2)
Cleveland Board of Education (1)
Cleveland Public Library (I)
Clifton Bible Classics (1)
Clipper Craft (l-sf)
Coats and Clark Sales Corp.
(l-sf)
Coats, Ltd. (1)
Coleman-Meyer (1)
Coca-Cola Company (8) (4-sf)
Colonial Penna. Life Ins. Co.
(l-sf)
Collins Radio Co. (1)
Colorado Dept. of Game. Fish &
Parks (I)
Columbia Yacht Corporation (I)
Combined Insurance Co. of Amer-
ica (1) (2-sf)
Combustion Engineering, Inc. (1)
Commac, Inc. (I)
Comm. on Educational Media (1)
Commonwealth of Kentucky (5)
Commonwealth of Puerto Rico
(I)
Community Bank of Bloomington
(1)
Community Development Council
(1)
Community Fund of Chicago (I)
Concord hiotel (1)
Concrete Industries Bd. of Texas
(1)
Congoleum-Nairn Co. (l-sf)
(1-AvP)
Connecticut General Life Ins. Co.
(3)
Conni Gordon Publishing Co. (1)
Consumers Mkt. Research Serv.
(l-sf)
Consumers Power Co. (I)
Continental Can Co. (3) (l-sf)
Continental Casualty Co. (l-sf)
Continental Motors (1)
Continental Oil Co. (1)
Control Data Corporation (2)
Converse Rubber Co. (1)
Conway Research (I)
Cooperative League of the USA
(1) (l-sf)
Copper Development Association
(2-sf)
Cornell Aeronautical Lab., Inc.
Corn Indus. Research Foundation
(1)
Thos. Costain Ltd. (1)
Coty, Inc. (1)
Council on Home Ownership (1)
Council on International Affairs
(1)
Cowles Communication (1)
Crane Company (2-sf)
Creative Marketing. Inc. (I)
Credit Bureau of Cincinnati (l-sf)
Creditors Service. Inc. (1)
Credit Union National Assn. (1)
(l-sf)
Crouse-Hinds Co. (l-sf)
Crush International (l-sf)
Custom Component Switches. Inc.
(1)
Cutter Laboratories (I)
— D —
Dairy Council of California (2)
Dallas Comm. for Truth in .Advtg.
(l-sf)
Dallas Independent School Dis-
trict (1)
Dallas Power & Light Co. (1)
Dana Corporation (1)
Danfoods Co. (l-sf)
D'Arbonne Lake Commission (1)
DArcy (I)
Darlnell Corporation (1)
Dashaveyor Corporation (1)
Data Processing Managemi
Assn. (1)
Defense Supply Agency (I)
Daytona International Speeds
(I)
John Deere and Co. (5)
De Laval Separator Co. (2-sf)
Deluxe Check Printers (l-sf)
Denson, Frey & Affiliates (I)
Dennison Mfg. Co. (l-sf)
Designed Facilities Corp. (I)
Detroit News (I) (l-sf)
Detroit United Foundation (1)
Diapulse Corporation (1)
A. B. Dick Co. (4) (2-sf) (
AvP)
Diplomat Hotel (I)
Disabled American Veterans (I
DoAIICo. (I)
Dodge. F. W., Co. (l-sf)
Donnelly Co.. Reuben H. (
(l-sf)
Douglas Aircraft Company (44
plus 350 news, pr. films, etc
Dow Badische (1 AvP)
Dow Chemical Company (4)
(l-sf)
Dow Corning Corp. (I)
Dravo Corporation (1)
Dresser Industries (I)
Theo. Dritzer Co. (l-sf)
Du Barry Div. (1)
Dublier Gryco Corporation (I)
Du Bois Chemicals, Inc. (3-sf)
Duke Tire Co. (1)
DuPont. E. I. de Nemours a
Company (4) (3-sf) (1 AvP
DuPont of Canada Ltd. (1)
Dyson & Sons, Co. (1)
— E —
Eagle Pencil Co. (I)
East Bay Muni. Utility Distr
(1)
East lordan Iron Works (1)
Eastern Penn. Psychiatric In
(1)
Eastern Airlines (l-sf)
Eastman Chemical Products (3
Eastman Kodak Co. (14) (I--
(1-AvP)
Easton Aluminum (1)
Eaton Laboratories (12)
Peter Eckrich & Sons (2)
Educational Media. Inc. (l-sf)
LEGE Associates (1)
Ekco Housewares Co. (l-sf)
Elba Corporation (2) (l-sf)
Elanco Product Co. (l-sf)
Elektron Airmotive Techniqu
(1)
Emerson Electric Co. (1)
Emerson Radio Corporation (I)
Environmental Science Servi
(I)
Epilepsy Foundation (1)
Episcopal Church, Executil
Council (2)
(PLEASE TURN TO PACE 61
E6
BUSINESS SCREE
Take a letter. . .
". . . One of the highlights of the party was the showing of two Copley Produc-
tions films with Spanish narration. There was no electricity at the school, so we
brought a generator with us. The fifty-two children, most of whom, had never
seen a movie, were thrilled."
All Copley Productions motion pictures are 16mm, and may be used with-
out charge by interested groups. Many of these films also are available in
Spanish. In addition, educational filmstrips may be purchased. Please direct
inquiries to the nearest Copley Productions distribution center— 7776 Ivanhoe
Avenue, La Jolla, California, or 434 West Downer
Place, Aurora, Illinois. Or if you prefer, ask about
the films at any of the Copley Newspapers.
MMBER 3 • VOLUME 21
n
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
(CONTINUED FROM PAGE 66)
Equitable Life Assurance Co. (1)
Eutectic Castolin Welding Alloys
Corp. (»
Eugene Register Guard (1)
E\-Cell-0 Corporation (4)
Executone Corporation (1)
— F —
Factory Magazine (1-sf)
Factory Mutual System (1)
Fairchild .Aerospace Corp. (1)
Fairchild-Hiller Corporation (1)
Falk Corporation (1)
Falstaff Brewing Co. (1)
Farmers & Mechanics Savings
Bank of Minneapolis (1)
Farmers Insurance Group (1-sf)
Farm Journal Magazine (1-sf)
Farwest Surveys (1)
Faultless Castor Co. (1-sf)
Federal Boiler Co. (3-sf)
Federal Compress & Warehouse
Co. (1)
Federal Cooperative Housing Co.
(1)
Federation of Jewish Philan-
thropies (I)
Fenwal, Inc. (1)
Field Enterprises Educational
Corp. (1-sf)
Fiji Visitors Bureau (1)
Filon Corporation (1-sf)
Finn Industries (2)
Finnish National Tourist Office
(1)
Firestone Tire & Rubber Co. (2)
First Methodist Church, Nebraska
(1)
First National Bank of Minnesota
(2)
First National Bank of St. Paul
(1)
First National Citv Bank of New-
York (1-sf)
First Wisconsin National Bank
(1)
Fisher, H.L. Mfg. Co. (1)
Fitzpatrick Bros. Inc. (1)
Fleischman Hillard. Inc. (1)
Flint Laboratory (1)
Florida Citrus Commission (1)
Florida Development Commission
(2)
Florida Sugar Growers Coopera-
tive (I)
Flying Scottsman. Inc. (1)
FMC Corporation (1)
Foods from France (1)
Foote Mineral Co. (1)
Ford Foundation (1)
Ford Motor Companv (13)
(2-sf)
Foremost Dairies Inc. (1)
Fortune Magazine (1)
Fester Company (1)
Stephen Foster Memorial Comm
(1)
Foster Parents Plan (1)
Foundation for Commercial Banks
(1)
Freemasonry (1)
Freeport Sulphur Co. (I)
Friends of the Rockefeller Team
(1)
Frigiking Co. (1-sf) (3-AvP)
Fram Corporation (1-sf)
Franklin Life Insurance Co. (2-sf)
Frito-Lay. Inc. (2)
Frontier Airlines Inc. (1)
The Fyr Fyter Company (I)
— G —
Garrett-Air Research (1)
Garrett Corporation (1)
Gas Consumers Service Co. (I)
Gates Rubber Co. (4)
Gator Bowl Assn. (1)
General Acceptance Corporation
(2) (1-sf)
General Aniline & Film Corp. (2)
General Appliance Corporation
(1-sf)
General Development Corporation
(3)
General Electric Co. (57) (9-sf)
General Foods Co. (8) (4-sf)
Birdseye Division (20-AvP)
General Instrument Corp. (1)
General Mills Inc. (1)
General Motors Corp. (135)
(118-sf)
General Motors Corporation
Buick Division (2)
General Motors Corporation
Cadillac Division (5-sf)
General Motors Corporation
Chevrolet Division (4) (5-sf)
General Motors Corporation
Diesel Division (3) (1-AvP)
General Motors Corporation
Frigidaire Division (4)
General Motors Corporation
Oldsmobile Division (1)
General Motors Corporation
Pontiac Division (1-sf)
General Motors Corporation
Truck Division (1) (5-sf)
General Shale Products (1-sf)
General Telephone & Electronics
Corporation (1-sf)
Georgia Pacific Corporation (1)
Gerber Products Co. (3)
A. C. Gilbert Co. (1-sf)
Girl Scouts of the U.S.A. (2)
Ginn & Co. (2-sf)
Glass Container Mfg. Inst. (1)
Gisholt Machine Co. (1)
Glassware Institute (1)
Globe Union Inc. (1)
Gold Seal Vineyards (I)
Goodrich Chemical Co. (t)
B.F. Goodrich Co. (4)
Goodyear Tire & Rubber Co. (1)
Gordon Johnson Co. (1 AvP)
W.R. Grace & Co. (1 AvP)
Grand Blanc Public Schools (1)
Grand Lodge B.P.O. Elks (1)
W.R. Grant & Co. (2-sf)
Greek Gov't Tourist Organization
(I)
Greer Hydraulics Inc. (3-sf)
Grey Advertising (1)
Greyhound Corporation (1)
Gripstop Corporation (2)
Gulf Oil Corporation (1-sf)
Gulfstream Park (1)
Gvrodvne Corporation (1)
— H —
Hamilton Beach Co. (1)
Hamilton Standard (1)
Hamilton Watch Co. (2)
Hammermill Paper Co. (1-sf)
Hancock Management (2)
lohn Hancock Mutual Life Ins.
Co. (3) (2-sf) (55 Avp)
Harlem Globe Trotters (1)
Harry and David (2-sf)
Hartman Manufacturing Co. (1)
Hassenfeld Brothers Inc. (1)
Hawaii Visitors Bureau (1)
Head Ski Company (1)
Health Insurance Institute (1)
Heart of America United Cam-
paign (2)
Hebrew Home for the Aged (1)
Helms Athletic Foundation (1)
Helms Bakeries (1-sf)
Hennepin County Gen. Hospital
(1)
Hercules. Inc. (5)
Herman Ruhnau (1-sf)
Hess Oil & Chemical Corp.
(1 AvP)
Heublin, Inc. (1-sf)
Hialeah Racing Course (1)
Highland Church of Christ (2)
Hilton International (1)
Hires Company (1-sf)
Holiday Magazine (1-sf)
Hollywood Vasserette (1)
Homemakers. Inc. (2)
Homestead Corporation (1-sf)
Honeywell. Inc. (45) (76-AvP)
Hong Kong Tourist Office (1)
Hossfeld Mfg. Co. (1)
Hotpoint Co. (4) (1-sf)
Houghton Mifflin Co. (2) (1-sf)
House Beautiful Magazine (1-sf)
Houshold Finance Corporation
(2-sf)
The Howmet Corporation (5)
Huck Manufacturing Co. (1)
Huet, Becht, & Henrich (1)
Hughes Aircraft Co. (2)
Hughes Treitler Mfg. Corp. (O
Humble Oil & Refining Co. (5)
Hunter-Hayes Elevator Co. (I-sf)
Hurst-Campbell (1)
Hut Enterprises (I)
Hyatt Company (1)
Hyster Company (1)
— I —
Iberia Airlines (1)
IGA Food Stores (4) (1-sf)
Illinois Stale Chamber of
Commerce (1)
Illinois Tool Works (1-sf)
II
Imagination. Inc. (I)
Immanuel, Inc. (I)
Import Motors Volkswagen (1
Indiana Public Service (1)
Industrial Blowpipe Co. (1)
Industrial Distribution (1-sf)
Industrial Opportunities. Inc. I)
Infoplan (2)
Insulation Board Institute (1
Institute of Computer Man .
ment (1)
Institute of Electronics (1)
Institute for Dermatological
Communication & Educati.
(1)
Insurance Co. of North Anic.a
(1) I 1
Inter-American Corporation ( | I
Inter-Continental Hotel Corpjai
tion (1)
International Assn. of Police
Chiefs (12-sf)
International Basic Economy
Corp. (1-sf)
International Business Mach
(15) (2-sf)
International Harvester Co.
(!-sf)
International Minerals & Ch
ical Corn. (6)
Iptprnatjonal Salespower Insti
(8-sf)
Investment Exchange (1)
Israel Fashion Institute (!)
Israel Government Tourist
ganization (1)
Italian Lines (2)
International Telephone &
graph Corp. (4)
ITT Cannon Electric Div. (t)
— I —
lackson Vibrators Inc. (1)
Janco Corporation (1-sf)
Japan Air Lines (1) (1-sf)
Japan Trade Center (1)
Jasper Blackburn Corp. (1)
John Jay (2)
Jennison-Wright Corp. (1-sf)
Jerrold Electronics Corp. (1-sf '
Jet Propulsion Laboratory {\'^
Jewel Tea Co. (1)
Jewish Chautaugua Society ( 1 !
Jewish Home for the Aged (1
Jewish United Appeal (1)
JFD Electronics Corporation
Johnson Bros. (1)
S. C. Johnson & Son (4) (1-s
Johnson Motors (4) (1-sf)
Johnson & Johnson (9)
Joy Manufacturing Co. (3)
Junior Achievement (1)
ti This survey data is being c
eluded in the following issue v
further verification of listings f
lished. plus a statistical summary
total 1966 production activity t
ered by this Business Screen sup
68
BUSINESS SCRE
t^MBER 3 ■ VOLUME 28
News Along the Film/Tape Production Line
Quality-Bilt
Film Shipping Cases
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER ■ QIALITY-BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Casea
(for Transcriptions & Filmstrins)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
Write direct to
Tiiatiitfucturer for catalog
WM. SCHUESSIER
361 W. Superior St., Chicago 10, 111.
Phone: 312-SU 7-6869
QQ QQ QQ QQ
Specialists in
Main and Credit Titles
for industrial films for 50 years
3,000 FONTS ON HAND-PLUS
Complete Art & Design Setup
— also Animation & Opticals —
NO CHARGE FOR ROUGH LAYOUTS
Supet-%pee6 Service
QQ MOTION PICTURE TITLES
247 West 46th St., New York
Phone: (212) CI 7-2126-7
QQ QQ QQ QQ
70
Filmex Expands N.Y. Facilities;
New Filmexperimentale Division
Filmex, Inc.. has expanded its
office space to encompass another
complete floor, re-designed its
present offices and set up Film-
experimentale. an experimental
film division.
"These new developments sig-
nify the growth of the company's
divisions and emphasize the need
and value of experimental TV
commercials and business films,"
President Robert I. Bergmann an-
nounced.
The re-designed offices provide
increased efficiency for a growing
staff. In addition to completely re-
designed individual offices, the
editorial, conference, screening
and reception rooms have been
enlarged and re-decorated. In all
offices is the newest type of dec-
orative ceiling lighting, as well as
individually-controlled air condi-
tioning and heating units.
Directed by Slavko \'orkapich
Slavko Vorkapich. the well-
known Hollywood montage expert,
will head up the Filmexperimen-
\ tale. He has been lecturing each
week to the Filmex staff on tech-
niques of filmmaking, the same
series of lectures that he presented
at the Museum of Modern Art and
at Princeton University. On his
staff are Lars Swanberg, Bob
Downey, Robert Klane and Wally
Fax.
Lars Swanberg, Swedish pro-
ducer and consultant, studied un-
der Ingmar Bergman and founded
the Stockholm School of Photog-
raphy. Bob Downey is the writer,
director and producer of the cur-
rent hit of the Underground,
Thomas \'ietor, head of Filmex'
/Jkmiic.vv Film Division, calls on Ex-
perinteiUale group to help set up re-
search for upcoming film.
Chafeil Elbows. It is currently
playing at the Bleeker Street The-
atre. Robert Klane, director and
writer, helped create the present
Think Drink campaign for the In-
ternational Coffee Industries. Wal-
ly Fax, an artist, is the graphics
consultant on answer prints and
stills.
An R&D "Lab" for Production
Speaking of the new depart-
ment, Mr. Bergmann said: "With
the presence of these experts in
filmmaking, Filmexperimentale is
the equivalent of research and de-
velopment in the film industry. We
are studying and evaluating new
lenses, lighting, techniques, grip
and dolly equipment and other in-
novations that keep pace with the
industry. Several experimental
commercials have been produced
and have been shown to agencies.
Reaction has been so encouraging
that it was time to start a formal
division." •
Ed: a report on a recent Filmex
production appears in this issue.
During a quiet moment over coffee, Filmex president Boh Bergmann
(left) discusses Filmexperimentale Division icith Shivko Vorkapich.
Holland-Weginan to Begin Col
Film Processing by Mid-Summ
7.r The first phase of a S20().i
equipment program that will
able Holland-Wegman Prod
tions. Inc. of Buffalo, New '»
to process color motion pk
film has begun. Initial equipn „,
is being installed at 207 Delaw e|
Ave. and should be ready to p:
ess motion picture film by i
July, according to H/W execu
vice-president Sheldon C. I
land.
Three of the company's i.
nical people have just retui
from special training in color
processing at the Pako Cor|^
Minneapolis, manufacturers ui
lab equipment. Holland-Wet:
has maintained black and v.
processing facilities for 12 \^
It now will offer the first C'
I
processing plant in Western >
York state, servicing only f
fessionally-produced motion |
ture and TV color news films.
The company's building was
cently purchased by Niagara Fr
tier Services, Inc., parent corpc
tion of Holland-Wegman.
structure is being remodeled i
a modern office building and H
will expand to utilize about 25.(
square feet of space.
* * *
Color Answer Prints in 6 Hou
at Manhattan Color Lab in N
<' A six-hour answer print ser\
on color negatives has been
nounced by Manhattan Cc|
Laboratory, Inc. Clients whj
color negatives are received b;f
a.m. or the previous evening 'I
have answer prints by no \i\
than 2 p.m. the same day at I
lab. The record service was m;l
possible by installation of a ril
6008 processing machine to h ■
die its specialty: color filmstrk
and slides.
"We have dramatically i-
proved both speed and qualit
says Manhattan president Chil
Robbins. "Overall color qua;
has improved substantially as a -
suit of this new equipment.'
10 Hours of New Film Music ii
Added to DeWolfe Mood Libn
. Corelli-Jacobs Film Music (
West 4_Sth Street, New York) I
added ten hours of new recordii
to their De Wolfe mood mu
library.
These selections available
disc or tape for radio, film a
videotape use, have been recorc
with an emphasis on the lat
young, modern sounds of tod
Catalog available on request.
BUSINESS SCREI
(^icient New 35mm Developing
Vchine at DeLuxe Western Lab
j*A new 35mm developing ma-
jne with a special "turbine
ive" that is said to provide great-
{Ircliability than previous equip-
(rnt of this type has been un-
V'led by the West Coast Divi-
ijn of DeLuxe Laboratories. Inc.
unit uses a company-dc-
iped Hanson Turbine Drive
\l is capable of processing color
itive film at 200 "plus" feet
p minute and color negative at
|0 fpm with a number of built-
lljquality safeguards.
The machine is also used to
■- 35 32mm (double 16mm)
Xniong advantages noted by
' ."mpany are its initial low-
of construction, minimum
lician adjusts sound truck ap-
utittir sfclUin rotttnjU tif the Ilati-
Tiirbinc Driic dcvvlopitii' ma'
ne now scriing DeLuxe Labora-
for 35mni film i)roccs.iing.
Acme Perfects New Process for
Color Film Transfers Off Tape
■• A new electronic process for
making high-quality color film
transfers from color videotape,
with delivery guaranteed in 48
hours, has been announced by Mel
Sawelson. president of Acme Film
and Videotape Laboratories, Inc.
The process, known as Acme-
Chroma Color Film Transfers, has
been extensively tested by sta-
tions, networks, agencies and pro-
ducers throughout the U.S.. fol-
lowini; four vears of research and
an exVenditu'rc of S250.000. The
process is described by Sawelson
as providing users with:
"An electronic breakthrough,
in which the three color elements
are electronically synergized. This
process meets the most exacting
requirements of the industry in
terms of speed and quality at rea-
sonable cost." •
* * *
Craven Filming for Volkswagen
and Abroad on MGM Promotion
Peter Powell, of Craven Films.
New York, is on location in Mor-
ristown. N.J. filming a 30-minute
\olkswagen training film. The
Drivini; Scene, using a cinema
vcrite technique.
Tom Craven, president of the
company, is in Europe where he
will produce and direct a half-hour
documentary for MGM on the big
unconiing feature. Dark of the
Sun. due for earlv release. •
intenance, a new "pcrf tear de-
tor" which warns of film
aks; an "electric film brake" on
put-on end used for splicing
Is continuously; a "no loss"
«y feature on the take-off end
ich minimizes damage resulting
ffl the loss of the end of a roll
] a low and high pressure air
1 water rinse operated by "dis-
inects" which eliminate the
xi for dangling hoses when in
■ raised position.
rhc developing machine has a
•roller span and is four feet
le, six feet deep and 54 feet
ig. When full, it is capable of
ding 6.500 feet of film. The
bine drive was designed by
erett Hanson, plant engineer at
neral Film. The new machine
ng the drive was designed by
DeLuxe engineering staff,
ided by Al Ford, assisted by
wn Taylor, machine shop forc-
in and his staff. •
musifex inc
45 w. 45 St., n. y. c.
We are proud to
announce our
M
^^KtTVj
Stti expansion
in 8 years
We can now offer you
an even better
music & effects
editing service
Musifex talenf proven on over 5,400 productions
TRY US— BOB VELAZCO
ci 6-4061
For the finest in audiovisual production and services, depend on these
bigger, better pages of the industry's leading source: Business Screen.
Read by over 8,000 buyer-executives in U. S. business and trode groups.
^kI^
• Complete producers services
, Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
REELA FILM
LABORATORIES, INC.
• DIVISION Of WOMtKO INItaPfllSiS IhC
65 N.W. Third Street
Miami, Florida 33128
Phone:(305)377-2611
WRITE FOR FREE CATU.OC
Sm
BER 3 ■ VOLUME 28
n
aU laimnfiYnf Aimffl-VmiAl Mima a^vequipmenltrade l a i
1 NEW PRODUCTS & ACCESSORIES FOR PRODUCTION AND PROJECTI
EASTERN STATES
. MARYLAND •
Stark-Kilms. Inc. (Since 1920)
537 N. Howard St., Baltimore,
Md. 21201. Phone: 305/539-3391.
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Bo«ton 02116.
• NEW YORK •
Bnchan Pictures, 122 W. Chippewa
St., Buffalo 2, N. Y.
The Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
Training Films, Inc., 150 West 54th
St.. New York 1(1019. CO 5-3520.
Vtanal Sciences, 599BS Suffem.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oscar H. Hin, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. LUley A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Colonial Films, 71 Walton St., N.
W., JA 5-5378, Atlanta.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin, Chicago 60645.
Phone: (312) IR 8-9820. and
Two equipment rental locations:
571 W. Randolph — AN 3-5076.
O'Hareland: 6600 Mannheim Rd.
at OHare Inn — Phone 296-1037.
• MICHIGAN •
The Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures,~fnc.','201~S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005
Me., Cleveland 44114.
Chester
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St..
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 5515
Sunset Blvd., Hollywood 90028.
Phone: 213/HOllywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 1 1 6 Na-
toma St., San Francisco 94105.
Phone: 415/GArfield 1-0410.
• COLORADO «
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
• OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Dcseret Book Company, 44 East
South Temple St.. Salt Lake. 10.
"C" Mount Lens Modification
of Mitchell 16 Done by Gordon
i'- Turret modification of the
Mitchell "16" camera, enabling it
to accommodate the Angenieux
12-120 Model AZO and other "C "
mount lenses, is available from
Gordon Enterprises, North Holly-
wood. Calif.
The modification effects only
one of the lens mounts on the
standard Mitchell "16" turret. The
.Mitchell "16" with lens modification.
remaining three mounts are un-
touched and accept conventional
Mitchell lenses. The camera also
retains full reflex viewing and
rack-over capability. Gordon re-
quires the customer's camera and
lens for the modification. They
will also modify customer's camera
and supply lens. Adaption to "C"
mount is $250, less lens.
Technical details on request
from Gordon Enterprises. 5362 N.
Cahuenga Blvd., North Holly-
wood. Calif. •
Special Marked Ground Glasses
Available for Arriflex l6BL's
T> The Arriflex Corporation of
America is now supplying special,
marked ground glasses for its
widely-used 16BL Cameras. The
special glasses include these for-
mats:
Catalog #339 1 29: Ground glass
marked with TV Safe action area,
corner markings for projection for-
mat and with center cross.
Catalog #339128: Ground glass
marked with projection aperture
and center cross.
In both cases, the camera aper-
ture appears as a bright field,
while the surrounding area is sub-
dued to permit the cameraman to
anticipate action entering the film-
ing field. In addition, the TV
Ground Glass also includes small
corner markings to indicate stand-
ard 16mm camera aperture as
well.
Check with your .Arriflex Fran-
chised Dealer for availability and
installation. •
"Plio-Magic" Video Tape Reels
Introduced by Plastic Reel Coi
ir A new Plio-Magic two-ij
Video Tape Reel, available
61/2" and 8" diameter sizes,
Plio-Magic \ideo tape reels, ca
been announced by the P!
Reel Corporation of America
precision-engineered reel is r
of a high-impact formulation
comes with a rubber pickup I
on the hub. Retainer pivot I
reels securely in a special ship
carton.
Plio-Magic Video Tape 1-
and related audio-visual film pr
ucts may be purchased dire
from the company at 640 S. (
mercial Avenue. Carlstadt.
Jersey. On the West Coast, cor
PRC offices at 905 North (
Avenue in Hollywood. ■
y<!^
Da-Lile"s "Silver Dart" Screen
— Bright Color Image, Low C
i< A budget-priced lenticular y
jection screen that makes c
come vividly alive in partly-d,
ened rooms is the new "Sil
Dart" model announced
month by the Da-Lite Scr
Company.
Housed in a color-coordina
case, finished in high gloss enan
the Silver Dart is available in
X 40" and 50" x 50" sizes. It h,
smooth, wrinkle-free picture at
positive automatic roller lo
closed-end caps; center band
extra strength; smooth-wind
roller; steel saddle for e\cn tens
and a pickup tap for quick, e
closing. The silver laminate vii
lenticular screen surface is sai(
give excellent color values.
i\
•12
BUSINESS SCREl
Ektachrome
PROCESSING
and PRINTING
HIGH SPEED
16 & 35mm
and
ECO-2/7255
bebell
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CABLES LABSBEBELLN V.
(or NEW 1967 Price Ust C-6
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Specialists in the Science of
FILM RRJUVENATION
FOR 16 MM AND 35 MM
RAPIDWELD Process includes treitment for:
• Dirt • Abrasions
• Scratch Removal • "Rain"
8MM SERVICES NOW AVAIIABIE.
Smtt for frte Brorhure, Si^' h'
■facts os film care".
^^Paj'io film
^^TECHNiaUE.
37-Oa 27 ST., L. I. C. 1, N. V.
STIHwall •-4600* Est. 1»40
i^
INC.
^"^9^
• I T\x() ^^:w films i kom fokD: i
(CONIINLED FROM THI PRKC KDING PAGE 41)
The film is recommended for high-school '
driver education class showings and for tech-
nical schools and youth and adult groups con-
cerned with auto safety.
Dynamic Diagnosis shows the safety and
convenience advantages of "space age" elec-
tronic equipment used in a growing number of
diagnostic centers across the country. Par-
ticipating in an experiment which tests the
thoroughness of a San Diego. Calif, diagnostic
center is David T. Donaldson, supervising in-
spector of the California Highway Patrol.
In this sequence, a used car selected at ran-
dom from a dealer's lot. is secretly "bugged"
by deliberately maladjusting 12 parts of the
car. Diagnosticians are successful in finding the
12 faults — plus a 13th (a worn wiper blade)
which wasn't "planted." The film describes
more than 100 tests given a car during a com-
plete diagnosis.
Both films are available on a free-loan basis
from the Ford Motor Company's film libraries
in Oakland. Calif.. New York City and at
Dearborn. Mich. •
SAGA OF MAN IN ETHIOPIA:
(CONTINUED FROM THE PRECEDING PAGE 58)
for final production work with Allegro's Jerry
Forman. and to engage Alexander Scourby to
narrate the script that Cindy had written for
the film. Cindy soon joined him on her way to
Montreal, where they were both actively en-
gaged in the exciting project of setting up the
audio-visual facilities of the Ethiopian Pavilion
and preparing for the State Visit of His Im-
perial Majesty in early May.
The Citrons are now back in Ethiopia mull-
ing over several prospective projects, in filming
Robert Cilriin. ihc producer ofMnti in Lllin'iiiti."
and in science. Two of their travel-adventure
films of various trips with the children to
archaeological sites in the Middle East, the
capitals of Eastern Europe and wildlife reserves
in Africa are still in syndication on television
in the I'nited States. Man in Etiiiapia was re-
cently shown in Washington at a special pre-
view arranged by the Smithsonian Institution. •
« * •
1967 I{iij«t''> (Miiile In A V Kqiiipnifnl
The next issue of BlsiSEss Screen will
feature the Audiovisual Equipment Tradefair,
a Buyer's Guide to the latest in projection
equipment of all types, including related acces-
sories and a Directory of Equipment Manu-
facturers. Your best reference source! •
ra^//f€y
0my
v ^^y^m^
(^A
1 he objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under*
standing of the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming tv us. again
and again, over the many years. Our ever
expanding business is proof of their con-
fidence in the quality of our products, our
dependability and expert knowledge-
COMPREHENSIVE SERVICE
NEVy YORK . HOLLYWOOD
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acoormovie
from si des & type?
ZOOIVIS
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HMBER 3 • VOLUME 28
II
-.3
the screen
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Association Films' Board Names
Siler, Liebich as Vice-Presidents
■k The board of directors of As-
sociation Films, Inc., has named
Winston O. Siler and Joseph R.
Liebich. both active in the spon-
sored film distribution field for
over 20 years, as vice presidents.
Mr. Siler. in addition to his duties
as manager of the company's Hay-
ward, California, film exchange,
will be in charge of sales. West
Coast area.
Mr. Liebich heads the com-
pany's sales activity in the Mid-
west area. His office is in Chi-
cago's Wrigley Building. •
* * *
Tetard Joins Arriflex Corp. as
Midwest Technical Representative
V The appointment of John
Claude Tetard as Midwest Tech-
nical Representative for the Arri-
flex Corporation of America has
been confirmed by Victor James.
Arri vice-president.
Tetard has long experience in
film production and equipment.
He studied film production at the
Sorbonne in Paris and in Argen-
tina and is a graduate of the
Special School of Cinematography
in Paris. He trained and served as
a cameraman and assistant, work-
ing with such outstanding director-
producers as Rene Clair. Henri
Clouzot and Lucien Thirard.
In his new post, he will back
up the Arriflex field sales staff and
the company's franchised dealers,
working out of New York head-
quarters. •
Manhattan Color Lab Appoints
O'Malley National Sales Manager
M;irtin O'Malley is the new
national sales manager for the
Manhattan Color Laboratory. Inc.
A 25-year veteran in the audio-
visual field, both as a client and
Martin O'Malley; directs sales
producer, he will be available to
Manhattan's clients for counsel on
their problems and to help ex-
pedite service on quality filmstrips
and color slides.
Manhattan Color is located at
210 W. 65th St.. New York. A
new laboratory now nearing com-
pletion will open this summer on
East 44th Street in that city. •
Carl Carbone Joins Craven Film
Corp. as a Producer-Director
Carl A. Carbone has joined the
Thomas Craven Film Corporation.
New York, as a producer-director.
Formerly president of his own
company, and more recently with
VPI. Carbone has produced and
directed well over 700 commercial
and industrial films. •
# * *
Harold Hinkle Named Operations
V.P. at Pathe Labs in New York
- Harold Hinkle has been ap-
pointed vice-president for opera-
tions of the New York division of
Pathe Laboratories. Inc. He was
formerly plant manager of the
New York laboratory.
Mr. Hinkle has been associated
with Pathe for 22 years in various
capacities such as printing supervi-
sion to production and laboratory
manager. •
* * *
Lawrence, Townsend and Priestly
Join Filmex. Inc. as Directors
;. Three film directors have joined
Filmex, Inc.. TV commercial and
business film production firm.
Bert Lawrence, formerly head
of his own production company,
and recently with VPh Bud Town-
send, formerly with Filmways and
Leo Burnett Co.: and Jack Priest-
ly, director of photography on a
number of television series, have
all joined the company in the past
two months.
All have won awards for their
work in the television field: Lawr-
ence with CLIOs in 1961 and
1962. Townsend with a CLIO in
1966. and Priestly with an Emmy
for the CBS special The Ages of
Man with Sir John Gielgud, on
which he directed photography. •
* :S *
Terry Colasacco Now a Producer
in Filmex Business Film Division
Terry Colasacco has joined
Filmex. Inc.. New York, as a film
producer in that company's Busi-
ness Film Division. Her appoint-
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B&H Audio-Visual Division fi
to Staff; Sets New Sales Regi(
■k Important staff additions
the creation of two new regii
sales territories for Bell & Ho'
Audio-Visual Products Di
have been announced by Ch;
A. Musson. division sales n
ager.
Edward Hochhauser, Jr.
been named institutional
manager. He will be respon;
for development and impleme
tion of all a-v sales programs
the educational and religious i
kets. He is the former directci
marketing and marketing sei
for Encyclopaedia Brita:
Films and was a vice-presided
that company's home study
sion.
Frank W. Johnson and W
A. Manaker are managers of il
ly-created regional sales territo
Johnson's region embraces s
western and west central st
with headquarters in St. L
Manaker heads the new tl
covering Indiana. Kentucky. \
igan and Tennessee, with h
quarters in Detroit.
Donn L. Walling has beeni]
pointed an audio-visual sales
resentative. in the division's
cago staff, where he will assi
marketing programs, dealer
consumer communications
field selling assistance to reg
sales managers. He has been
ministrator of overseas liaisor
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Subscribers in Canada and abroad pay $4.00 a year; $7.00 for two years.
Terr\ flolasacco; Fihyux producer
ment was announced by vice-
president and division head
Thomas Victor. She was previous-
ly production manager at Anima-
tic Productions. Inc. and has been
associated with Henry Strauss &
Co. and the National Broadcast-;
ing Corporation.
New O'Hareland Rental Bran
for Midwest Visual Equipmer
i" The opening of a new ai
visual equipment rental faci
at the nation's airline crossn
near the O'Hare International
port of Chicago, has been
nounced by the Midwest N
Equipment Company. Ki
Tvree. general manager ot
west's Rental Equipment Di\i
reports that an O'Hareland Bt
has now been opened at th
Hare Inn. 6600 N. Mann
Road, in suburban Desplain
From this location the firn-
supply all types ot film, filn
and slide projection equip
and screens, sound systems,
recorders, easels and other
ness and convention meetini
quirements. Richard Aschom
been named manager of the
branch.
The firm is headquarterei
I Chicago's North Side and
maintains a branch in the i'
itown Chicago "Loop" area
[Randolph Street where
Imaintains his quarters.
-re red
when it's processed by
v^ —
K/l
y<o\€^
MOVIELAB. INC.
Movielab Building
619 West 54th Street
New York, NY. 10019
JUdson6 0360
Cable: MOVIELAB Telex: 12-6785
Your future is in
their hands. We're
set up to help.
THE JAM HANDY ORGANIZATION
NEW YORK • DETROIT . CHICAGO . HOLLYWOOD
JUdson 2-406O • TRinity 5-2450 • STate 2-6757 • HOUywood 3-2321
MOTION PICTURES
BUSINESS THEATER
SLIDES • SLIDEFILMS
TRAINING AIDS
Let's Talk to Youth
• Entrusted \Wth many youth picture
programs and other youtli projects, we
have guidance to gi\e. It's out there
waiting — the vast "youth market".
You've seen all the statistics, you know
the grow-th potential. .\n eager audi-
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We've Learned How
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• Jam Handy creativity is ke>ed to
education — right into tlie classrooms,
with stimulating learning and guidance
materials that are used every school
dav, the vear around.
USINESS SCREEN
AGAZJNE • TOOLS AND TECHNIQ^^I
T^^v-^
>«,r,'-sf> AUDIO & VISUAL COMMUNICATION
„,-,,„„ AffD^lj^LIC LIBRARy
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q65i.d345
Audiovisual Equipment
Trade Fair &. Buyers Guide
-PAGE 58
ZX|/\1 No. 4 . Volume 28 . 1967
FIFTY CENTS
They're still collecting the dividends.
The exchange's investment was a film called
"What Makes Us Tick." They made it to help
people understand the Big Board's role in the
nation's economy.
The results have been bullish ever since.
So successful, in fact, that the exchange has
broadened its national program with three addi-
tional films that explain how every American
benefits from the free enterprise system.
At last count, more than 300,000 groups have
seen these films. In club meetings. Business organ-
izations. Schools. Churches. Community groups
of all kinds.
How does the exchange reach such a tremen-
dous volume of viewers? They work with a special-
ist. Modern. The world's largest distributor of
sponsored films. And earn handsome dividends.
MODERN TALKING PICTURE SERVICE, INC.
1212 Avenue of the Americas, New York, N. Y. 1 003 6
Want more information about the New York Stock Exchange films? Or about bow sponsored film programs can benefit your company)
Write to Modern, the world's largest distributor of sponsored films.
How instant are Technicolor
instant movie projectors?
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As instant as that!
Pack your sales
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Magi-Cartridge"
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i^iS^ "Technicolor
COMMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive, Costa Mesa, California 92627
"~1
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FREE
BOOKLET
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Sales Maker News booklet.
Company Name.
, Slate
.Zlp-
Your Name _
.Title
''SELLING
IS
k MENTAL"
18 Complete Sales Meetings
Ready to Use-
Stimulating—
Keys Men Up With
New Enthusiasm-
Motivates Them to
Greater Sales Efforts
"SELLING IS MENTAL" with all the
advantages of audio visual to communi-
cate knowledge and understanding, will
add zest to your meetings, start them off
on the right foot.
The men will gain greater confidence in
their own capacity to achieve greater
sales goals, by learning for example:
How "To Sell the End Result First"
How "Closing the Sale" can be quite
simple. ..and other equally important
techniques.
Easy to Administer. . . because everything
has been done for you. The 18 meet-
ings are programmed in detail in the
"Leaders Manual' to guide you easily
through each lesson perfectly. . .with
what to say, what to do and . . . when.
6 Color Sound Filmstrips. . . to demon-
strate how the basic techniques of sell-
ing are applied, so that men will see for
themselves how to achieve greater sales
success.
You can "judge" program before
you buy
You needn't take our word about the
benefits of "Selling is Mental!' Our pre-
view offer permits you to "see" and
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allows you to have the complete pro-
gram for any 5 day examination period
you choose.
MAIL COUPON TODAY. . . FOR PREVIEW OFFER
Selling Bureau
A DIVISION Of ROCKET PICTURES. INC.
BETTER SELLING BUREAU, Dept. X-47
1150 W. Olive Avenue
, Burbonlc, Colilornio 91506
We'd like to have details on previewing
nimstrip program: "SELLING IS MENTAL."
Name -
Address ....
City _ State Zip Code _
Company
Title
BUSINESS SCREEN
Sotili and ^ecAtiigueA o^ ^i&ommunica/ion
A Preview of This Month's Features
Camera Eye Viewpoint: Sight and Sound at the Crossroads ... 4
Right Off the Newsreel: Events of the Month in Brief 10
World Screen: the 8th International Industrial Film Festival . 14
World Screen: "Best of Britain" Win 1967 Film Awards 18
World Screen: the Best French Industrial Films of Year 18
Trends in the Business of Audiovisuals: News Events 11
15 U.S. Films to Compete for World Honors ot Lisbon 35
Calendar of Events for the Audiovisual Executive 35
A Visual Tribute to the Railroads: "Imoginatlon 10" 38
Skeins That Bind EXPO: Steel Offers A Study in Form 38
Candid Film Techniques Add Zest to a Film on Advertising 39
Cresto Blanco AV; BNA's Behavioral Science Film Series 40
Promotion Moves a Good Burndy Corporation Sales Film ...41
Audiovisuals to Help Train Auto Insurance Salesmen 42
A Pacific Missile Range Film Reports to the Nation 42
Second Annual Survey of Sponsor A-V Activity: Part II 43
Air Force Film Clarifies Systems Program Management 46
New Tool for the Animator: Al Stahl Installs Computer 48
Douglas Film for KLM Helps Promote U. S. Travel - 50
The Annual Audiovisual Equipment TradeFair
The Latest in Sound Projection: 16, 8mm; Sound Slidefilm and
Slide & Filmstrip Projectors,- Rear-Screen Equipment; Videotape
Recorders; Film Handling and Storage Equipment 58
The Notional Directory of Audiovisual Dealers . 70
On This Month's Cover: a salute to the manufacturers of oudiovisual
proiection equipment. The four pictoriol columns bring representative
models of (a) I6mm sound projectors; (b) 8mm sound projectors; (c)
sound slidefilm projectors; and d) the lotest in filmstrip ond slide
equipment. See pages 58 to 66 for this useful buyer's guide.
Issue Four, Volume Twenty-Eight, Business Screen Magazine, published July,
1967. Issued eight times annually ot six-week intervals at 7064 Sheridon Rd.,
Chicago. Illinois 60626 by Business Screen Magazines, Inc. Phone: BRiargate
4-8234-S. O. H. Coelln, Editor and Publisher. In New York: Robert Seymour,
Eostern Monager, 250 W. 57th St., Phone: 245-2969. In Los Angeles: H. L.
Mitchell, 1450 Lorain Road. Son Marino, Calif., Phone; Cumberland 3-4394.
Subscription $3.00 a year; $5.00 two years [domestic); S4.00 ond S7.00 foreign.
Second doss postage paid at Chicago, Illinois and ot additional mailing office.
Entire contents copyrighted 1967 by Business Screen Magazines, Inc. Trade-
mark registered U. S. Potent Office. Address editorial and subscription inquiries
to office of publication, 7064 Sheridan Road Building, Chicago, Illinois 60626.
PARTHENON
riCTURES
IIOLIA'WUUU
WANTED
A TRIA/SCOPE JOB
In a few months. Parthenon will of-
fer its new family of 8mm cartridge-i
load projectors — showing 20-pliia
minutes of sound/color movies, baf
selling at much less than souni
slidefilm projectors.
»= * *
In parallel with this, we have de-
veloped a new way to re-make your
"classic" slidefilms into 10 to 20
minute color movies, with live
actors in pseudo-synch dialogue,
working in up to a dozen colorful
sets or locales ... AT COSTS NO
MORE THAN QUALITY SLIDE-
FILMS.
* * *
One saving in money and time is that
we start with the research and script-
ing already done and "tested", need-
ing only a simple conversion from
narrative words to dialogue. But
the big saving is in the special
TRIA/SCOPE techniques of design
and production.
* * «
TRIA/SCOPE is best suited to the
"human relations'" type of subject,
i.e., role-playing, selling situations,
etc. And while static photographs
will impart certain types of instruc-
tion. TRIA SCOPES people-in-
action can a!so motivate.
* * *
To build our "sample case" for use
when the new projectors are ready,
we will take on two assignments
now, each involving three good slide-
films — and we will price them at
our net cash costs, without overhead
or profit. .4nd obviously, with sam-
ples in prospect and awards to he
won, the boys and I will knock our-
selves out.
* * *
If you should be interested in look-
ing further into this proposal, let
me know and we'll gel together.
— Cap Palmer
PARTHENON PICTURES
Charles Palmer. Executive Producer
2625 Temple St. • Hollywood 26
BUSINESS SCREEN
byron
the point is quality...
at byron, of course
MOTION PICTURES, 1226 WISCONSIN AVENUE, NORTHWEST, WASHINGTON, O.C. 20007 • TEIEPHONE 202, FEDERAL 3<000
NUMBER 4 ' VOLUME 28
amers
THE EDITORIAL VIEWPOINT
SIGHT & SOUND AT THE CROSSROAD
Important Forces Are At Work, influenc-
■'■ ing the course of sight/sound communica-
tion for tfie immediate future and perhaps for
years ahead. The financial journals abound
with prophecy on swiftly-advancing ■communi-
cation" trends, stemming from electronic tech-
nology, satellite transmission and micro-cir-
cuitry. Life magazine (July 14) heralds the
imagery at E.XPO 67 as "A Film Revolution
to Blitz Man's .Vlind" to suggest that "through
images thai assault the senses and expand the
mind, explodes the world into a revolution in
communications." Newsweek (July 17J also
covers E.XPO with a feature section "The Point
is Pictures." and tells other millions of readers
that "Films are the stars of the Montreal fair
and tho.se at the most popidar pavilions are
light-years ahead of anything being shown any-
where else in the world."
How true is Life's accompanying essay (by
Frank Kappler) which concludes that "all this
blitzing of the mind is basically a softening-up
operation which can become a basic part of the
educative process. The mind blitzed is a mind
burst open . . . If tliese kaleidoscopic images
and stereo sound tracks jar the young out of
their posture of non-involvement — and thev
do — then we are more tliun halfway home."
The "fail-out" of sight/sound techniques
used at E.XPO 67 (nearly all of which were
also used at the New York World's Fair, and
Seattle, and Brussels) will depend on sober
considerations of cost, of the necessity of fixed-
installations visited by millionfold audiences.
Few are likely to emulate the more than $4
million expended to install and present another
Labjrinth, for example, except at another ex-
position site. But multi-media techniques are
already at work in university and high school
auditorium installations, in government infor-
mation centers and to an ever-increasing degree
in the conference rooms of industry and ad-
vertising agencies.
An immediate point of reference is the re-
cent gathering of those who sell audiovisual
equipment to schools and industry: the dealers
who comprise the basic membership of the Na-
tional Audio-Visual Association. At the 28th
annual convention and trade show of these
manufacturer representatives, the theme of
"The Challenge to Communicate" was key-
noted by a most articulate spokesman of edu-
cational film production, Maurice Mitchell.
Now the recently-appointed Chancellor of the
University of Denver, he has headed both the
film and publishing activities of Encyclopedia
Britannica. Inc.
His eloquent challenges to much-needed
work on soft-ware aspects of the teaching proc-
ess is echoed in his recent comment in Forbes
magazine, terming the recent National (
Register Company development of the nik
book process a most significant forward m
Within a two-inch square the entire Holy B;
can be capsulized for read-out on NCR equ
ment. Does the future lie in the Bell Systei;
Picturephone or with closed-circuit vidt
What are the implications of RCA, Westiil
house or Xerox innovations?
The answer at this point is resolved in 1
phrase : the here is now. We are miles ahead
hardware: miles behind in software. Miniturii
tion of sight/sound in the 8mm dimension %
have meaning when sound film prints are aval
able to use these on lighter, less-costly, flexibi
cartridge-loading tools. If the standard of Sm
prints for mass usage is not Super-8 by tl
time (or very, very soon) some very larj
makers of projector and many film laboratoric
will be greatly surprised.
Does the clue lie in this July report out (
Europe — which reads as follows:
"A standard projection cartridge for audii
visual applications of Super-H motion piclui
films has been developed in Europe by a con.
mittee of representatives from Agfa-Gevaer
Kino-Bauer, Leitz, and Zeiss-Ikon of West Get,
many: Bolex of Switzerland and Eumig ol
Austria. Tlie results of this collaboration will b\
incorporated in projection staruiardization pro«
posals which will be offered at a German standi
ards meeting in Berlin and later at the Interi
lional Standardization Organization conferenct
in Moscow. Widespread adoption of Super-i^
(continued on the following p.age six
'^ET STOCK 'ROOTAGE
*JET/PISTON/HISTORICAL AIRCRAFT
35 MM/16 MM COLOR and BLACK & WHITE
Free film provided to producers for authentic airline sequences
UNITED AIR LINES
Call Publicity Department
Atlanta 523-5517
Chicago 726-5500
Cleveland 333-3500
Denver 398-4535
Detroit 963-9770
Honolulu 514-261
Los Angeles
482-3620
Washington. D.C.
737-6830
New York
Pittsburgh
San Francisco
922-5225
471-0700
397-2620
Write for catalog:
UNITED AIR LINES
626 Wilshire Boulevard
FILM LIBRARY
Seattle
682-3731
Los Angeles. California
90017
*Jet mockups for interior filming-New York City and Hollywood
United Air Lines
BUSINESS SCREEN
Il '^e^ilesTV Creative Qroup
cy^re a^undi of Stuffed Sljirts
Eut look at the
commercials they
lirn out.
Tby don't even like to talk to us. Except
l^'en they need a new piece of equipment
osomething.
They think they're different . . . with their
bferds and tennis shoes and all that.
Ad we agree. They are different. So we give
thm plenty of elbow room. But it's
pjducing results.
n the excitement of the photography and
eiting in a spot for Jean Nate.
n the folksiness of an oil spot in which
tsy cast Donna Axum (Miss America, 1964),
qa station operator's wife.
Jn the humor of a series for Kentucky
ijed Chicken . . . starring historical figures,
llwhich our group says: "You make history,
*l'll make dinner."
lS a result of it all, our sample reels have
nething new to offer. And there is one
ing our group will let us do.
hey'll let us show you the reels.
iTION PICTURES FOR THEATRE. TELEVISION AND INDUSTRY • ANIMATION • TV COM-
EHCIALS e. SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
lEATRE . SALES MEETINGS • COLUVTERALS • "PACKAGED" COMMUNICATIONS
= red A. Niles Communications Centers, Inc.
IN CHICAGO; 1058 W. Washington Blvd. 312-738-4181
IN NEW YORK: 108 West End Ave. 21 2-787-8770
IN HOLLYWOOD: 5545 Sunset Blvd. 21 3-462-731 1
NUMBER 4 • VOLUME 28
NOW YOU CAN SHOOT 35mm 2 x 2 COLOR SLIDE ORIGINALS
ON 35mm EKTACHROME COMMERCIAL (ECO) AND OBTAIN
FILMSTRIP RELEASE PRINTS OF NEW AND BETTER QUAL-
ITY USING THE SAME TECHNIQUE THAT HAS PROVED SO
SUCCESSFUL FOR PROFESSIONAL 16mm FILMS.
This is the procedure:
1. Order 36exposure cassettes of 35mm ECO, at
$5.50 each, from CFI for your original photography.
Price includes processing and mounting.
2. Send exposed cartridges to CFI.
3. Processed and mounted slides are returned to you.
4. Assemble filmstrip material. You may include ordi-
nary kodachrome slides, large-size transparencies, art,
opaque color prints, titles, overlays, objects, etc. Send
material to CFI with instructions for making your film-
strip negative.
5. CFI will manufacture a balanced filmstrip negative
and an answer print on Eastmancolor positive.
6. Upon your approval of the answer print, CFI will
make release prints on its unique, high-definition, non-
scratching filmstrip printers.
PHOTOGRAPHING ORIGINALS ON EKTACHROME
COMMERCIAL IS THE KEY TO BETTER RELEASE
PRINTS OF YOUR FILMSTRIPS.
THE EDITORI.AL \I t:\VPOI
(continued from the preceding page Fl
jilm as an education tool in Europe is expt
to result from this enterprise."
There was a seeond important address a^
NAVA Convention to which we direct sell
attention. Communications facilities consu
Hubert Wilkie discussed and illustrated h
trend toward ever-closer relationships betv
electronics technology and traditional si t,
sound media.
The man who has helped design and in
many of the largest multi-media auditorii
meeting rooms and presentation centers
schools, industry and advertising, was an
portant prophet at this moment of decis
What is liappening at EXPO lias already b\
put to worl< in many important places thro
Hubert Wilkie's collaboration with architi'
and other planners. New buildings are ris
with his pre-planning suggestions already
volved.
But NAVA was not without a degree of
perfection and this highlights the key problr
of the era: basically a hardware expositi
NA VA presented too jew ideas in softv/\
trends. There were no important films exhibi
to spur the imagination, either for education
for industry. NAVA dealer members need
bone up on that vital segment: nobody buyl
projector or a videotape recorder to admH
their mechanical innovations. The picture's i!
thing!
And if the temptation gets strong to cheap
■ he image to match the savings in print costs
projector economies, the opportunities i
much wider dissemination of information »
be greatly diminished. Creativity must not
"narrow-gauge"" in concept; today's cinem
tographic equipment, color processes and fil
design and content concepts must be employe
with even greater skill!
The here is now. There remain all the stam
ard 16mm sound motion picture projectors, u
ing brighter lamps ( Marc-300 ) and their nun
ber still increases. There remain literally tei
of thousands of 16mm sound prints in educ:
tional, industrial, government and religious fill
libraries, now moving out faster, cleaner an
more efficiently thanks to electronic film it'
spection and automated methods of audienc
accounting and print control.
The here is now. There remain practically aJ
of the nation's hard-top" and drive-in cinemas
accepting the acceptable, thoroughly profes
sional and interesting sponsored short subjects
The here is now. Commercial and educa
tional television stations borrow and show tht
most interesting and colorful of these spon-
sored, factual films. The common denominatoi
of acceptance is their content and pictorio:
value.
The here is now. The world of factual film
production, both for education and industry,
has a commonality of world relationship: a
role to play in improving the lot of mankind
through sight/sound training of the untrained
and underdeveloped throughout the Earth. The
spur of superb production techniques in Europe
(continued on the following page 71)
BUSINESS SCREEN
1
^ox"^
What it is
and how it works.
Now on film from
Dun & Bradstreet.
Dun & Bradstreet, Inc.
Man's confidence in man. The intangible
foundation for manufacturing, distribution,
sales witfiout wfiicfi ttiere could be no
American commerce and industry.
This is credit. And "CREDIT" is Dun &
Bradstreefs 15-minute color film that simply
and informatively explains how credit is
earned and how it works. Fascinating viewing
for everyone who will need, or extend,
commercial credit.
Prints Ion tree loan) can be obtained by
contacting:
Modern Talking Picture Service, inc.
1212 Avenue of the Americas.
New York. N.Y. 10036
^or any o/ Modern's 33 local ollices)
Or prints can be purchased for your permanent
use {price $100 including can. reel and
shipping case) from :
Dun & Bradstreet, Inc.
99 Church Street. New York. NY. 10008
Dept. PRAD, 99 Church Street, New York, NY. 10008
Please send me, without obligation, for previewing a print of the new Dun & Bradstreet film "Credit'
Name
Company. School. Agency
Address
City State Zip
i
Audio
PRODUCTIONS, INC.
630 Ninth Avenue. New York N.Y. 10036
(212) PLaza 7-0760
NUMBER 4 ' VOLUME 28
Dichroism (di'kroizm),//. The property by
which a crystalized body exhibits different color
according to the direction of light transmitted
through it.
A dichroic filter has the ability to both transmit and reflect the different
primary colors of an artificial light source. Its purpose is to convert the
Kelvin color temperature from 3200° K, standard for interior lighting,
to 5600° K, the ideal simulation of sunlight. Boston-Lite dichroic day-
light conversion filters do NOT add blue to the light source, as con-
ventional glass filters do. Instead, their dichroic coatings reflect the
red portion of the spectrum, and permit the intense blue region to be
transmitted.
Boston-Lite dichroic daylight conversion filters are specifically formu-
lated in a high-vacuum deposition chamber by an extremely precise
and patented process. This new development assures a normal oper-
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Boston-Lite Dichroic
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Boston-Lite Dichroic
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Boston-Lite Dichroic
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Price
for Colortran 650 w. Quartz Duals $23.75
for Colortran Mini-Lite 6 23.75
for Colortran Quartz 1000 w. Duals: 650 w. Multi-Beam 30.85
for Colortran Mini-Lite 10 30.85
for Colortran 1000 w. Quartz Wicde Flood. Multi-Beam;
Mole Quartz Mickey Mole 38.50
for Colortran 1000 w. Quartz Single: Multi-Beam Broads 59.50
for Colortran 1000 w. Quartz Variable Broads 56.50
other sizes available on special order.
Mail Orders Promptly Filled
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Cable Address: CINEQUIP Telex: 1.25497
Branches in: Hialeah, Fla/ Washington. D,C,/ Atlanta/ New Orleans/ Cleveland
BUSINESS SCREEN
u
Academy
Award
to the
Arriflex 35
This compact lightweight
motion picture camera which
utifizes a mirror reflex system tor
continuous focusing and viewing
without parallax is a product of
advanced engineering design
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hand held camera of extreme
mobility which broadens the
range of photographic techniques.
ARRIFLEX CORPORATION OF AMERICA • NEW YORK • HOLLYWOOD
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unit The Busch Cine-Slide Projector is
versatile, dependable, portable and
lightweight
16 MM
BUSCH Cinesalesman self-contained,
continuous 16mm projectors are depend-
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variety of models to meet any require-
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projection. Unit has 20 years of proven
performance with many patented, exclu-
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Busch Cinesalesman projectors.
BIG SCREEN
The Big Screen 16mm continu-
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Special features are; push-but-
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We have 25 years of experience in the design and manufacture of
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WRITE OR CALL FOR COMPLETE DETAILS:
BUSCH FILM AND EQUIPMENT CO.
right off the
214 5. HAMILTON ST. SAGINAW, MICHIGAN
National Medical Audiovisual
Center in U.S. Library of Medicine
:; Tlic U. S. Public Healtli Service
has created a consolidated bio-
medical communications program,
helping speed the transfer of re-
search information to medical
practitioners by merging the Na-
tional Medical Audiovisual Center
(formerly the Public Health Serv-
ice Audiovisual Facility) into the
National Library of Medicine. The
move was effective July 1.
Commenting on the reorganiza-
tion announced by Surgeon Gen-
eral William H. Stewart, Dr. Philip
R. Lee, Assistant Secretary of
Health, Education and Welfare for
Scientific Affairs, said:
"This action will, in effect, cre-
ate a national biomedical commu-
nications center which will pro-
vide a central resource for bio-
medical information in all forms
— audiovisuals as well as tradi-
tional print materials. The reor-
ganization resulted from growing
concern about a time-lag in in-
formation exchange which im-
peded application of medical
Icnowledge to health care."
Originating in Atlanta in 1942
as part of the Malaria Control in
War Areas Program, the Audio-
visual Unit later became a branch
of the Communicable Disease
Center where, in 1962, it was also
designated the Public Health Serv-
ice Audiovisual Facility. With its
transfer to NLM on July 1, it was
renamed the National Medical
Audiovisual Center. It is the Serv-
ice's focal point for production,
acquisition and distribution of bio-
medical teaching films, television
productions, slide series and ol|
audiovisual media.
Dr. James Lieberman, wheel
tinues as Chief of the Audiovisl
Center, has been named an As|
ciate Director of the National
brary of Medicine by Martin
Cummings, M. D., NLM Direcil
Dr. Lieberman is a career offil
in the Public Health Service Ccl
missioned Corps and the reel
recipient of the PHS" MeritoriJ
Service Medal for "leadership [
the field of medical communi|
tion."
* * *
Albert Jacoby Elected Presidenl
of the Visual Presentation Asl
ir The National Visual Presen|
tion Association, composed of
dividuals and firms interested I
improving the use of audiovisil
communication, has elected Albl
Jacoby as its 1967-68 presidenl
Mr. Jacoby is manager of cnl
live services for the Sperry al
Hutchinson Company, at its N|
York City headquarters.
* * *
Kodak to Participate in 1968
HemisFair Exposition in TexasI
it The International Expositil
HemisFair, to be held in 1968 f
San Antonio, Texas, will have
one of its major participants t|
Eastman Kodak Company,
confirming Kodak's participatic
Gerald B. Zornow, the companj
vice-president for marketing, sail
"An an international compa|
serving human progress. Eastm.f
Kodak has been part of eve
world's fair since before the tul
of the century. In continuing o|
tradition, it is a distinct pleasu
to join with our many Kodak ded
ers and employees in Texas
plan a welcome for the more thi
(CONTINUED ON THE NEXT PACll
The operation was a
success. ..but the patient died
You, too, can lose "patients" through some
small detail . . . such as titles not up to the
standard of the rest of your production. . .
Guard against loss of clients by protecting
your large investment in time and money
by a very small investment in Knight titles.
KNIGHT STUDIO
159 E. Chicago Ava., Chicago 11
10
BUSINESS SCREE
GREAT THINGS ARE DEVELOPING AT DU ART
245 WEST 55 STREET, NEW YORK, N.Y. 10019 / PL 7-4580
IN CANADA ASSOCIATED SCRCEN INDUSTRIES. LTD.. 2000 NORTHCLIFFC AVE., MONTREAl
right off the
newsreel:
(CONTINUED FROM PAGE 10)
seven million visitors expected at
HemisFair 68."
The exposition will occupy a
92-acre site in a mid-San Antonio
location and will be open from
April 6 to October 6. After the
fair, the 1968 Olympic Games
begin in Mexico City on October
12. •
* * *
First Film Competition Held by
Assn. of Industrial Advertisers
ir The Association of Industrial
Advertisers, meeting in Cleveland,
Ohio June 26-28 for its annual
convention, included a first "In-
dustrial Film Festival" as part ot
that program and awarded the
Aluminum Company of America's
film. Choices, a first prize.
Under the auspices of the TF
Club of Cleveland, the association
gathered some 97 films for this
first year of competition and nar-
rowed that original entry list to
eight pictures for submission to a
"blue ribbon" panel of judges.
These included the publisher of
Business Screen.- the editor of
Advertising & Sales Promo-
tion (Bob Konikow); Peter D.
Crane, special events manager for
S. C. Johnson & Son. Inc.; Mar-
vin Gold, of Gerson. Howe &
Johnson; Jack Lusk, account su-
pervisor in Chicago for Modern
Talking Picture Service, Inc.; and
Ken Schwartz, manager of motion
pictures and presentations, U. S.
Steel Corporation, Pittsburgh.
The other seven honor award
winners included This is Rotomis-
sion. sponsored by the Airborne
Accessories Corp. and produced
by Ralph Lopatin Productions;
Light for All, sponsored by the
Baltimore (Md.) Sunpapers; The
Use and Care of Twist Drills.
sponsored by the Cleveland Twist
Drill Co. and produced by Wild-
ing, Inc.; Design for Skidding.
sponsored by Deere & Company
and produced by Reid H. Ray
Film Industries. Inc.; Urethane
Seamless Floor and Wall Coatings.
sponsored by Mobay Chemical
Company and produced by Ellis
Dungan Productions; Transit E.r-
pressway. sponsored by Westing-
house Electric Corp. and produced
by Mode-Art Pictures, Inc.; and
The Pregnant Forest, sponsored
by the Weyerhaeuser Company
and produced by the Communica-
tion Films Division of Walter Lan-
dor & Associates.
S500 Farm Film Professional
Award lo Wisconsin Film Team
A A team entry from the Univer-
sity of Wisconsin won the annual
S?00 Professional Improvement
Award given by the Farm Film
Foundation to recent and out-
standing films produced by col-
lege, university and extension film
service organizations on behalf of
American agriculture. The win-
ning picture. What's Happening
to Our Landscape? , was the work
of cameraman Fritz Albert, editor
Peter Baenziger, and narrator
Keith Stamm.
The award was presented by
Edith T. Bennett, executive vice-
president of the Foundation at a
dinner hosted by that group and
the Foundation for American Ag-
riculture during the annual meet-
ing of the American Association
of Agricultural College Editors
held at the University of Nebraska
on July 10.
Honorable mention certificates
and checks for $50 each were pre-
sented to Gustav Landen, of Cor-
nell University, and to John
Schmidt, of Ohio State.
The winning entries were se-
lected by Dr. Landis Bennett, au-
diovisual chief at North Carolina
State University; James E. Gibson
of the National Archives, Wash-
ington, D. C. (former chiefi
the Motion Picture Service, U|
Department of Agriculture);
Antony Adolfi, an account ex8
tive with the Fuller, Smith & Rl
advertising agency in Chical
Adolfi formerly headed agriculll
al public relations at Chas. Pfi|
&Co.
* * *
Bell & Howell Announces a Nl
Professional Equipment DivisicI
■h A new Professional Equl
ment Division, unifying marketil
product management and mail
facturing functions related to eI
& Howell professional motion p|
ture equipment has been
nounced by Everett F. Wagnl
president of that company's Ph(l
Products Group. The current sa|
structure remains unchanged.
* * *
1 1 College Scholarships AwardI
by Da-Lite Screen Foundation
<r The Da-Lite Screen Found
tion, Inc., established in 1965
a memorial to the founders of tl
58-year-old projection screen coi|
pany from which it derives
name, has awarded 1 1 schoUl
ships to Indiana high school st|
dents.
A total of 35 boys and
have now received college scholal
ships to schools of their choice. I
Experience In Action
working to save you
time and money on
your next filmstrip.
Yes, Henry Zenner, filmstrip director at
Geo. W. Colburn Laboratory, and his co-
workers are constantly adding to their
proven experience. This know-how, cou-
pled with our latest special equipment,
is ready to save you many dollars on your
next sound filmstrip. However, to take
full advantage of our laboratory services
please consult with Henry and his staff
before shooting your first picture.
There is no obligation. Write, stop in or
call now (area code 312) 332-6286.
GEO. W. COLBURN LABORATORY, INC.
164 N. Wacker Drive • Chicago. Illinois 60605
Telephone (area code 312) 332-6286
Complete Laboralory Service lor 16MM / Editing / Betording / Work Prints /
Super 8, 8MM S 16MM Release Printing / Titling ' 35MM Slide and Filmstrip Service
12
BUSINESS SCREEI
US
rhe City Council
color film about I the movie capita! I of the worlci.
^■■¥11
MEL LONDON. V.P.. 485 LEXINGTON AVE.. NEW YORK. N.Y. 1001 7 (212) 682 9100
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OLPER PRODUaONS. INC/ INDUSTRIAL FILM DIVISION/A METROMEDIA COMPANY
AN INVITATION
extended to the peoples
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e wor
Id
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to jet throughout the length
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From the rocky shores of
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from Niagara Falls to Florida,
Louisiana, Colorado and Utah,
to the teeming cities on the
shores of the Pacific with . . .
Their special film presentation
^iscover^merica
Produced by
REID H. RAY FILM
INDUSTRIES, INC
in English
-O-
Script especially revised
for foreign countries —
translated, narrated and edited in
Japanese
Swedish • French
Spanish • German
Portuguese & Italian
by
FOREIGN LANGUAGE
SERVICE COMPANY
7046 HOLLYWOOD BOULEVARD
HOLLYWOOD, CALIFORNIA 90028
213 Hollywood 7-5128
BEST OF EUROPE AND OTHER LANDS TO COMPETE FOR WORLD HONORS
Lisbon Hosts the 8th International Industrial Film Festixa
'T'he Eighth International Industrial
-'- Film Festival, held under the auspices
of the Council of Federations of Industries of
Europe (CIFE), takes place in Lisbon, Por-
tugal this year, from September 5-10, The 1967
national host is the Industrial Association of
Portugal. In recent months it appeared that this
event would be limited to the films of European
member countries of CIFE but at presstime, the
Editors of Business Screen have been inform-
ed that entries from the United States, Canada
and Japan will be accepted.
In these pages we present the national en-
tries of Britain. France. West Germany and the
United States. They provide excellent perspec-
tive on what jurors and other selectors within
these countries consider their best for this ex-
tremely competitive international event. Entries
from the European countries are also the result
of annual Industrial Film Competitions and
recipients of national awards honors. U. S. en-
tries are selected less formally by a special
committee serving the National Association of
Manufacturers through this country's Council
on International Nontheatrical Events (CINE).
It is CINE which clears the vast majority of
all U.S. motion pictures submitted for interna-
tional film festival competition each year.
National Entry Limited to 15 Pictures
A maximum of 15 films can be submitted by
each country and not more than four pictures
may be entered in each of the seven festival
categories. Films which have already been
shown in international events organized under
the auspices of CIFE or made two years before
the date of each festival are excluded. Only
35mm and 16mm films are accepted and a
maximum of 45 minutes of showing time is the
preferred length. Each film is projected with
the original sound track and accompanied at
the Festival screenings by simultaneous transla-
tion in French, English and German.
Because 35mm or wider dimensions (70-
mm ) are practically a European "standard" in
Festival presentation, the 16mm film print suf-
fers considerably in competition and in audi-
ence acceptance. At last year's Industrial Film
Festival (in Venice. Italy) the largest theatre
on the Lido was used for 35nim and 70mm
International Festi\ al entries will be screened i
this modern theatre of the F.I.L. at LisbO}i
projection; 16mm entries were shown to juroi'
in less desirable screening rooms. An effort bs
been made by U.S. selectors and CLNE to sen
prints in the larger dimension this year.
How the International Jury Is Selected
Films are judged by an international jiir.
composed of a president and 28 member!
These are organized into four jury groups c
seven members each to review the seven festive
categories. Each jury group elects its own pres
ident and these must represent four differa
countries. The organizing Federation ( Portugai
this year) retains the right to nominate fii
members of the jury and among these, to n;
the international jury president.
Members of these truly international jurie
have represented very knowledgeable leader
in industrial film sponsorship and use through
out Europe, including principals of various na
tional industrial federations. Producers or thei
creative and technical staff members are spe
cifically excluded from jury service. CIFE reg
ulations provide that there will be two juror
from each participating country, one of wh^i
will be qualified to judge technical films
Categories D, E, F. and G, and one substitut
juror.
U. S. Represented at Rouen and \'enice
At two preceding international events (ii
Rouen, France in 1965 and at Venice, Italy ii
1966, the publisher of Business Screen sharec
jury membership with such well-known U, S
representatives as John Flory, advisor on Non
theatrical Films to the Eastman Kodak Com
pany, and Carl Lenz, president of Moden j
Industrial exhibition halls near center of Lisbon will house the Eighth International Film Festival.
14
BUSINESS SCREEN
ALL ROADS LEAD TO
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MECCA FI1.M LABORATORIES CORPORATION. Film Cant»r Building, 630 Ninth Av«nu«. N*w York. N«w York 10036 • Phonal 212-CO 5-7e7«
DUMBER 4 • VOLUME 28
15
The Eighth Inlernational
Industrial Film Festival:
(CONTINUED FROM THE PRECEDING PAGE 14)
Talking Picture Service, Inc. All are agreed that
these events represent a formidable showcase
of outstanding industrial motion pictures. There
is no other event in the U. S. or abroad to com-
pare with it.
It will be useful to those who contemplate
future entry or wish to compare international
standards for this kind of competition to once
again review the official International Industrial
Film Festival entry form details.
Primary questions asked are (a) what is the
objective of the film? and (b) what audience
is it aimed at?
Here is the way the categories are officially
stated:
A. Films on industrial subjects of general
interest (economic, social, technical, or scien-
tific) and destined in the first place for the gen-
eral public.
B. Films about industrial materials, projects,
and products of special interest and which were
made in the first place for the general public.
C. Films not having the same purpose as
those under A and B but which contribute to
the prestige of the industry and were originally
made for the general public.
D. Films on special industrial materials,
projects, or products intended in the first place
for a specialized audience.
E. Films on principles and scientific re-
search with industrial applications destined for
specialized audiences (teaching institutions,
etc.) rather than those belonging to categories
A, B, C.
"Best of Britain" Receive 1967 Industrial Film Awards
'T'he 1967 British Industrial Film
-'• Awards competition has honored 18 mo-
tion pictures of outstanding merit and from
these 15 titles have been selected to represent
Britain at the 8th International Industrial Film
Festival in Lisbon, Portugal on September 5-
10th.
Silver statuettes symbolic of the highest hon-
or given these sponsored films were voted the
winners by a competition jury made of mem-
bers of the Executive Committee of the British
Industrial and Scientific Association. The com-
petition jury also included the chairmen or
vice-chairmen of the seven preliminary eval-
uation juries. Ronnie E. Tritton. British Petrol-
eum Co. Ltd., a vice-president of BISFA, was
chairman of the jury.
Diplomas and Merit Awards to 30 Others
The awards presentation was held in Lon-
don on June 13-14 following their showing at
the Shell Centre Theatre. Nine additional pic-
tures were awarded diplomas and 21 other
titles in the seven competition categories re-
ceived awards of merit.
One of the Lisbon entries by Britain, Alger-
ian Pipeline, received an additional important
honor: the annual Export Award. This oil
"Exploring Chemistry" (see page 68) shows how
youngsters can lie stimulated to learn sciences.
"Revolutions for All", sponsored by Churchnians,
uses humor to alleviate its solid sales content.
pipeline construction film (see description in
listing data) was produced by Greenpark Pro-
ductions (in association with the Film Produ-
cers Guild) for Constructors John Brown
Limited.
The Short Films Group of Rank Advertising
Films Limited, with three top prize winners of
silver statuettes ( also selected for Lisbon show-
ings), was the "most honored" producer in this
year's national competition.
Industrial Film Correspondents' Awards
The Industrial Film Correspondents' Group,
again making a contribution to the 1967
awards program, honored one individual and
a sponsor organization. Miss Sarah Erulka was
cited "as the director of the film which most
imaginatively communicates its message." The
film : Something Nice to Eat, sponsored by The
Gas Council, was one of two top award win-
ners for that sponsor.
The Correspondents also cited Pirelli Limit-
ed (Great Britain) "as the sponsor who has
shown the greatest enterprise and imagination
in achieving the planned distribution of The
Tortoise and the Hare. The picture was a first
prize winner in its category at the 7th Inter-
16
national Industrial Film Festival, held in Ven
ice last year.
Here are the details on the British Industria
Film selections for Lisbon and on two addi
tional statuette award winners in this year's
competition:
Category A: Busine.ss & Industrial Subjects
The Rise of Parnassus Needy. Sponsor: Barclay
Bank Limited. Producer: Dick Taylor Cartooi
Films Ltd. in association with Charles Barker i
Sons Ltd.
• A light-hearted cartoon "look" at the most im
portant function of a banker — the lending 0
money. With a bank manager acting as com
mentator, we follow the unlikely career of Par
nassus Needy. Purpose: to explain the basis 01
which banks lend money. Audience: general pub
lie.
* * *
The River Must Live. Sponsor: Shell Internationa
Petroleum Co. Ltd. Producer: Shell Film Unit
• A widely-useful study of river pollution in Eu
rope (reviewed in BUSINESS SCREEN, #7, 1966
and how it can be overcome by the treatmen
of urban and industrial wastes. Makes good use
of microphotography to show how minute or
ganisms in a healthy river absorb waste and pre
serve balance of life. Purpose: to create an aware
ness of the problem of water pollution, whici
transcends national boundaries. Audience: govern
ment and other local officials concerned with wa
ter pollution and the general public.
* * *
Category B: Industrial Product Films
Algerian Pipeline. Sponsor: Constructors Johr
Brown Limited. Producer: Greenpark Produc-
tions Ltd. in association with the Film Producer
Guild Ltd.
• The ever-increasing output of Algeria's Saharai
oilfields demanded a new pipeline outlet to thf
Mediterranean. This film describes how CJB car-
ried out this 500-mile project from the Sahars
across the Atlas Mountains to the sea and all ol
the other installations (pump stations, terminals
submarine loading lines and other ancillary
works). It was the largest contract of its kind yei
to be undertaken by a British contractor and 01
immense economic importance to Algeria. Pur-
pose: to reflect the special experience of the con
tractor, not only in construction but in arranging
finance and credit essential to a major turnke\
project. Audience: all organisations concerned
with engineering construction projects of thi
kind, including foreign governments. Also for
other company representation and public audi-
ences.
Category C: Industrial "Image" Films
Something Nice to Eat. Sponsor: The Gas Coun-
cil. Production Consultants: Anthony Gilkison
Assoc. Ltd.
• The art of cookery has spread from France tc
many lands. In this film the practice of this arl
by both geniuses and the amateurs of the 20th
century is presented in an imaginative setting
Purpose: to present luxurious cooking by expert?
so that ordinary people can realize that "The Arl
of Good Cookery" is by no means beyond them,
with the infinite flexibility of the gas flame.
Audience: general public, especially housewives,
* * *
The Engineers. Sponsor: The Hawker Siddele>
Group Limited. Producer: Athos Film Produc-
tions Ltd.
• Pictures Hawker Siddeley on earth, in watei
and in the air — from an irrigation project in
(CONTINUED ON THE FOLLOWING PAGE 68)
BUSINESS SCREEN
Now- Color by Technicolor for all
business and educational films
Color by Technicolor, standard of highest quality and service
in major theatrical motion pictures tor more than half a cen-
tury, is now being used to enhance the effectiveness of business
and educational films. The same processes used in Technicolor
wide screen and 35mm feature films are being applied in a new
Technicolor laboratory specially equipped for Super 8 motion
picture print manufacture. Technicolor laboratories can pro-
duce prints of business and educational films with the same
rapidity, quality and service required in the theatrical field.
And, of course, the best way to show 8mm and Super 8 busi-
ness and educational films, silent or sound, is to use one of
Technicolor's portable, cartridge-loading, instant projectors.
W*-.^ Hollywood • London • Rome
6311 Romaine Street, Hollywood, California 90038 • (213)467-1101
IMBER 4 ■ VOLUME 28
IT
BIRNS A SAWYER
6424 Santa Monica Blvd., Los Angeles. Calif. 90038
Telephone 213/464-5166 • Cable: BIRNSAW
If you need what you don't see Birns & Sawyer
Rents ttiat too! We have ttie largest inventory of
production equipment in the West; and where the
cost factor is a factor - many low cost production
secrets are told with B&S equipment. Custom
keyed to specific requirements of both major and
budget filming - at lower cost! Another reason peo-
ple expect a Great Deal from Birns & Sawyer.
Hi^
w^^^
.A.
BARNEYS, Sound & Heater
BAHERIES
BLIMPS
CAMERAS, 16mm MOTION PICTURE
— Afriflen — Bolex
— Auricon — Cine Special
— Bell & Howell - Eclair
-Milchell
CAMERAS, 35mm MOTION PICTURE
— Amllex
— Bell S Hov»ell — Mitchell
CAMERAS,. INSTRUMENTATION
& SPECIAL PURPOSE
— 16min Hi-Speed (Fastax)
— 16mm Hi-Speeil (Bell & Howell,
Mitchelll
— 35mm Hi-Speed (Arriflex)
— 16mm Single Frame (Arriflex,
Bolex, Mitchell)
— 35mm Pulse (Automax)
— 70mm Sequence (Hulcher)
CAMERAMAN'S ACCESSORIES
CAMERA CARS
CONVERTERS, Rotary & Vibrator
DOLLIES
ELEMACK DOLLIES
ELEMACK BOOM ARM
EDITING EQUIPMENT
— Moviola Editing Machines
— Synchronizers. Viewers,
Sound Readers
— Splicers. Rewinds, Editing Room
Accessories
EXPOSURE METERS
GRIP EQUIPMENT
LENSES, MOTION PICTURE,
Wide Angle, Normal. Telephoto. Zoom
— ArrifiexMount. 16mm
— ArndexMount. 35mm
— ■■C'-Mount
— Eyemo-Mount
— Milchell-Mount. 16mm & 35mm
— ■■S"Mount
LENSES. INSTRUMENTATION
— Fastax Raplar
— tigeet Hi--'G"
LENS ACCESSORIES
LIGHTING EQUIPMENT
— Syluania (Quartz)
— ColorTran (Quartz)
— ColorTran ("Boosted")
— Lowel Light
— Mole-Richardson, McAlister
(Standard Incandescent)
— Dimmers, Cables
MAGAZINES
MOTORS
POWER SUPPLIES
PROJECTORS, MOTION PICTURE
PROJECTORS, SLIDE, STRIP
& OPAQUE
PROJECTION SCREENS
SOUND RECORDING EQUIPMENT
SOUND RECORDING ACCESSORIES
TRIPODS & TRIPOD HEADS
TRIPOD ACCESSORIES & HI HATS
UNDERWATER CAMERA HOUSINGS
UNDERWATER LIGHTING EQUIPMENT
UNDERWATER STUDIO TANKS
STILL PHOTOGRAPHIC EQUIPMENT,
Cameras, Lenses & Accessories
FRANCE Selects Its Best
Industrial Films of 1967
TTere are the winners of the French Na-
^'- tional Industrial Film Awartds competition
and that nation's entries for the Lisbon Festi-
val which opens on September 5th:
Categorj- A: Business & Industrial Subjects
While Waiting for Others I En .Mtendanl D'Au-
tresl. Sponsored and produced hy Concorde
Europe Films,
Once Upon a Time (II Etait Une Fois). Sponsored
and produced by S.N.CF, (Section Centrale
Cinema) and Les Analyses Cinematographiques.
Nature Rediscovered (La Nature Retrouvee).
Sponsor: Bureau d'Etudes & De Realisations
Urbaines. Producer: Films Artistiques & Tech-
niques.
Island of Steel (L'lle d'Acierl. Sponsor: Esso-
Standard (Service Information). Producer:
Cinetest.
* * *
Category B: Industrial Products
Architecture of Light (Architecture de Lumiere),
Sponsor: Cie de Saint Gobain. Producer: Les
Analyses Cinematographiques,
Category C: Industrial "Image" Films
Beghin — Group Dynamics (Beghin — Dynam-
ique d'n Groupe). Sponsor: Ste Beghin. Pro-
ducer: Les Analyses Cinematographiques.
"Osiris", a film on atomic energy u:on the top
award in Cateoorii D for Films Roger Leenhardt.
BUSINESS FILM £ || D E ■%
FILM SERVICING AND
DISTRIBUTION PROBLEMS SOLVED.
COMPLETE TV FILM EXPEDITING . . .
• nd MOTION PICTURE SERVICING.
FILM STRIPS - CUT. CANNED AND
PACKAGED.
V A C U U M A T E film pdoteciivi treatment
LASTING PROTECTION 4gainsf
OIL -WATER-WEAR -CLIMATE
SCRATCHES- FINGER MARKS
(IVES TROUBLE FREE
PROJECTION OF CONTINUOUS
I LOOP AND CARTRIDGE LOADED
FILKS FOR ADVERIISINC AND
^~^~~^ EDUCATIONAL PURPOSES.
for information, write or eail
VACUUMATE CORPORATION
427 WEST 42na STREET, NEW YORK. N Y.
For information on NO-EN in Weti
fVlODERN TALKING PICTURE SERVICE. ir>iC.
2400 WEST 71h STREET • LOS ANGELES. CAL
NO-EN
"Tl Etait Une Fois" ivas sponsored and prudu
by S.N.CF. and Les Analyses Cinematogra
qties, of Paris; it won Category A lion
Mountain Flights (Vols en Montagne). Spon
Ste Francaise des Petroles BP. Produ
Cinecim,
* * *
Category D: Technical Information Films
Long Distance Gas (La Gaz au Long Coi
Sponsor: Gaz de France. Producer: Son
Lumiere.
Osiris (Egyptian Diety). Sponsor: Commissa
a I'Energie Atomique.
Route Over the Atlantic (Une Route Sur I.
lanliquel Sponsor: Enterprise Campenon B
ard. Producer: Europimages Sa.
Overhead Crane Operators (Les Grutiers de
Air). Sponsor: Sud .-Aviation. Producer:
Objectifs.
* * *
Category E: Industrial Research Subjects
In the Heart of Steel (Au Couer de L'.Aci
Sponsor: Ste Francaise d'Electrophysique. I
ducer: Guifrance Films.
Cryogenics (Cryogeniel. Sponsor: Ste L"
Liquide. Producer: Les Films Caravelle.
.\ Four-Current Machine (Une Machine
4 Courants). Sponsored and produced
S.N.CF. (Section Centrale Cinema). See page
YOU NEED THESE 2 BOOK!
by JOSEPH V. MASCELLI, A.S.C.
American Cinematographer Manu;
Revised, enlarged new edition. Over 600 pag<
of concise, informative stiooting data in a form.
designed for everyday usage. $12.50 postpai
The Five C's of Cinematography
Here is the first practical fully-illustrated boc
showing how to adapt proven Hollywood profiui
tion methods to limited budget pictures.
, $12.50 postpai
Send for Free Brochure
California buyers please add 4°o tax. Foreign buyei
pay by International Money Order. Remittance mu;
accompany single book orders
CINE/GRAFIC PUBLICATION!
P.O. Box 430, Dept. B • Hollywood. Calif. 9002
18
BUSINESS SCRE
Vis-u-tote...The First
Single Unit, Fully
Automatic Sound /Slide
Projection System
New Audio-Visual Tool for Dynamic
Communication — For the first time all
of the economy, flexibility and speed of
a sound/slide program can be realized.
Using 35mm slides and a continuous
tape cartridge, the sound/slide pro-
duction is the most versatile medium In
audio-visual communication, today.
Unlimited Applications in Business,
Industry, Government Sales-
Show a new product or a complete line.
Add visual interest and impact to sales
meetings. Show as well as tell product
applications, advantages. Training-
teach a complex procedure in a mem-
orable way. Repeat the same infor-
mation at any time, to any number.
Educational applications are virtually
infinite. Public Relations — present a
public service message inexpensively.
Give new personnel an "orientation
tour" of plant or office. Exhibits — take
colorful "talking pictures" to trade
shows, public exhibits. Enjoy the pres-
tige of a film presentation at a fraction
of the cost. Advertising — present new
campaigns to clients. Dramatize re-
search, media proposals. Create
agency solicitations. "Storyboard"
proposed film commercials before
shooting. Fund Solicilations — show
the need forcefully. Make the donor
aware of the importance of his contri-
bution. Present credentials convinc-
ingly.
Easy to Revise, Modify, Up-Date — Edit-
ing is effortless. To change pictures, ♦
simply remove the old slide and insert
a new one. To change the sound track,
record new material, splice tape and
synchronize. Compare this with the
time and cost required to revise a film-
strip, prepare new motion picture foot-
age, change an optical or record disc
sound track!
Powerful in-Plant Production IVIedium
Programs can be produced in as little
as 24 hours for board meetings, per-
sonnel training, special briefings, new
product proposals and engineering
sessions. Script -slides- tape recorder
is all that is required to program an
effective sound/slide production.
The Vis-u-tote Sound/Slide Projection
System is Unique! Reliable, Rugged,
Portable — The Vis-u-tote, incorporat-
ing the famed KODAK Carousel pro-
jector, utilizes Vis-u-line's advanced
electronic design and quality sound
components. Combined into a distinc-
tive single unit, the Vis-u-tote is porta-
ble, ruggedly constructed for day to
day operation.
Always Ready— Pushbutton start, auto-
matic stop, sound and slides automat-
ically return to starting position for next
showing. No rewinding or resetting.
Programs can be changed in less than
"a minute!
The Vis-u-tote Sound/Slide Projection
System is now being used extensively
by... Real Estate Developers, Archi-
tects, Engineers, Governmental and
Public Agencies, Medical Schools and
Clinics, Foundations and Charities.
Vis-u-line Systems — Designers and
manufacturers of the Vis-u-tote offers
a complete consultation service for
sound/slide projection systems and
sound/slide productions. Our Consult-
ant Team, available to dealers, produc-
ers and in-plant units, can aid any
phase of production, assist in estab-
lishing a production facility or produce
the entire program.
Vis-u-line Sound/SlideProjectionSystems
feature KODAK Carousel projectors.
CAROUSEL
Vis-u-line Systems, Inc.
5319 Hollywood Blvd.
Hollywood, Calif. 90027
(213)467-3041
UMBER 4 ' VOLUME 28
LA BELLE
AUDIO- VISUAL
EQUIPMENT
Take your
story anywhere
with the battery-powered
COURIER®
THINK OF IT! The COURIER requires no
plugs, no cords, no outlets, no setting up of
speakers/screens. You simply turn a button
for instant showing of your synchronized
sight/sound story. Program stops automat-
ically at end and is ready to repeat. Bat-
tery-pak delivers 10 average showings per
day. Battery recharges from 110 V. outlet.
And the COURIER weighs only 15 pounds!
TUTOR
Filmstrip with cartridge (or reel) sound. No
records to break, jump or wear. Self-con-
tained screen. Ideal for small groups.
MAESTRO II
Ideal for internally produced presenta-
tions. Extremely flexible complete tape
recorder. Voice can interject over program.
Programs can be constantly updated.
LABELLE INDUSTRIES, INC.
502 S. Worthington St., Oconomowoc, Wis 53066
BEST FRENCH INDUSTRIAL FILMS:
(continued from THE PRECEDING PAGE 18)
Radioagronomy (La Radioagronomie). Sponsor:
Commissariat a L'Energie Alomique. Prodacer:
Anafilms.
Category F: Manpower Training Films
Computer Unit 908 (Unite de Geslion 908). Spon-
sor: Regie Francaise de Cinema. Producer:
Henri Poland.
* * *
Category G: Safety Education & Health Films
Cancer-Research and Therapeutics in Villajuif
(Le Cancer-Recherches et Therapeutiques —
Villajuif. Sponsor: Association Pour le Developp-
ment de la Recherche Sur le Cancer de Villajuif.
Producer: Films Arlistiques & Techniques.
No Danger (Pas de Risque). Sponsor: Commis-
sion Audio-Visuelle de Securite des Charbonn-
ages de France. Producer: Son et Lumiere.
Time Returned (Le Temps Redonne). Sponsor:
Caisse Regionale de Securite Sociale de Paris.
Producer: La Grande Ourse SA.
ENTRIES FROM WEST GERMANY
Category A: Business & Industrial Subjects
Resonanzen. Sponsor: .AEG-Telefunken. Pro-
ducer: DIDO-Film.
Taler, Taler, Du Musst Wandern. Sponsor: Bun-
desverband des Privaten Bankgewerbes. Pro-
ducer: UFA.
Umwandlung. Sponsor: Siemens AG. Producer:
Houwer-Film.
Category B: Films on Industrial Products
N — Portrait Eines Elements. Sponsor: Ruhr-
Sticksoff. Producer: DIDO-Film.
Kleben. Sponsor: Henkel & Cie. Producer: Pahl-
Film.
Stahlfahrt. Sponsor: Stahlwerke
Producer: Ewald-Film.
Sudwestfalen.
Category C: Industrial "Image" Films
Unsichtbare Kohle. Sponsor: Unternehmens-ver-
band Ruhrbergau. Producer: Neue Filmpro-
duktion.
Erdgas. Sponsor: Thyssengas .AG. Producer:
Franck Film.
Zum Beispeil Frankfurt. Sponsor: Siemens AG.
Producer: GBF.
« « *
Category D: Technical Information Films
Transall C 160. Sponsor: Vereinigte Flugtech-
nische Werke. Producer: Porta-Film.
Von Pfeiler Zu Pfeiler. Sponsor: Dyckerhoff &
Widman. Producer: Arnold & Richter.
* * *
Category E: Industrial Research
Entwicklungsauftrag NR at 113. Sponsor: Fred-
rich Uhde GmbH. Producer: DIDO-Film.
Diabetes. Sponsor: Farbwercke Hoechsl. Pro-
ducer: LEONARIS-Film, Boeblingen.
Sicherheit Sponsor: Daimler-Benz AG. Producer:
Cinecontact-Film.
* ♦ *
Category F: Manpower Training Films
Siemens Heule. Sponsor: Siemens AF. Producer:
GBF.
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BUSINESS SCREE
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^ Cool-Burning, Long Life, Quartz Iodine Lamp.
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^ Super 8 Film Format.
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Only a demonstration can reveal how utterly simple it is to operate the JAYARK Super 8 . . . how
its space age engineering and patented design ensure years of reliable performance and provide
permanent stability of sound and picture under all operating conditions. 2 to 26 minutes cartridge
capacity. Will play continuously, intermittently, or stop automatically at film end. Sold or leased
with one year service warranty.
EASIEST TO OPERATE . . . EASIEST TO CARRY. . . EASIEST TO BUY
THE IDEAL AUDIO-VISUAL AID FOR INDUSTRY & EDUCATION
us Patents 3.271 095 3,284.155
The JAYARK Super/8's superior advantages are indeed unprecedented. It has limitless
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exhibits. Provides best possible film presentation; longer film life. . . .Ask for full details!
JAYARK INSTRUMENTS CORPORATION
10 EAST 49th STREET, NEW YORK, N.Y. 10017 • (212) 751-3232
■ 967 by Jsyark Instruments Corp.
NUMBER 4 • VOLUME 28
JayarV Instruments Corporation
10 East 49th St.. New York. N. Y. 10017
Please send full particulars:
Company
Name
Title
Address
City State Zip
21
Trends in the BUSINESS of Audiovisuals
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a story to tell, give us a call
and well put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tom or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPOR.ATION
FILM DESIGNERS * *
DIVISION * * * * &
7000 SANTA MONICA
BLVD ± HOLLYWOOD
CALIFORNIA * 90038
Hollywood 3=3282 i &
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
7th Skyport Cinema Opened by
Modern at Seattle Air Terminal
The opening of another airport
theatre by Modern Talking Picture
Service, Inc. has extended the net-
work of these "Skyport Cinema"
nstallations in terminal waiting
rooms of large metropolitan cities
to seven. Latest of the "free
movie" lounges is at the Seattle-
Tacoma International Airport.
This busy terminal is the take-off
site for many Far East air travel-
ers.
Modern's Cincinnati "Skyport
Theatre" (first of these installa-
tions) has been moved to the
front waiting area at the Kenton
County Airport, a far more active
site. The company recently closed
down its Eastern Air Lines' ter-
minal showcase at Kennedy Inter-
national in the New York area
during building alterations.
Sponsored motion pictures most
suitable to affluent and active air
travelers are projected on special
rear-screen installations to com-
fortable lounge areas. They have
not only proven a real boon to
waiting passengers but are very
well-attended during the day and
evening hours of showing. A large
percentage of business travelers
have been counted among these
Skyport Cinema audiences. •
* * *
Major Big City TV Stations
Showing Sponsored Film Titles
^ The myth that larger TV sta-
tions in the major markets will
not use sponsored informational
films has been exploded again by
a recent report from Sterling Mo-
vies. Inc.
In the year ending March 31,
1967. Sterling Movies reports 147
completed telecasts of sponsored
informational films on New York
City's seven VHP stations, many
more on the city's two UHF out-
lets. There are six million sets in
the area.
Typical titles and sponsors ap-
pearing on the New York stations
were: WOR, Design for Dreaming
(Celanese Corp.); WNBC, Sealed
in Glass (Glass Container Manu-
facturers Institute); WPIX, Cof-
fee House Rendezvous (Coffee In-
formation Service ) ; WNDT, Wind
of Change, ( Douglas Aircraft ) ;
WNEW, The Shareowner (New-
York Stock Exchange ) .
Sterling Movies TV Department
head, Ophelia Brussaly, attributes
the uptrend to "more sophisti-
cated, audience-minded film prod-
uct from sponsors. If content has
valid audience appeal, big city
stations not only schedule films
but promote use through local
media." •
Nat'I Confectioners Association
Awards Film Scripts to Wilding
ir The Public Relations Com-
mittee of the National Confection-
er's Association has approved
three five-minute motion pictures.
The action was taken during the
recent annual meeting of the As-
sociation in Chicago and creative
script work has been awarded to
Wilding, Inc.
The films cover such themes as
How to Lose Weight by Eating
Candy; How to Drive Safely and
Fight Fatigue: and How to Relieve
Tension With a Candy Break.
They will show in schools, to
community groups, etc.
In February, 1966, NCA began
distribution of an earlier film.
Wonderful World of Candy. This
1 4 '/i -minute sound-film was
shown through libraries of Mod-
ern Talking Picture Service, Inc.
to nearly eight million viewers in
slightly more than one year of dis-
tribution. The new five-minute
films will "back up" the longer
picture, according to NCR Public
Relations Committee chairman
Tico Bonomo, and will be shown
concurrently.
Robert L. Richards, president of
the Association, told the dele-
gates that "with the phenomenal
success of Wonderful World of
Candy — which we fully expect
to continue to serve audiences for
many more years — we are con-
vinced that the film medium is one
of the best vehicles to tell the
positive story of our product to
the American public." •
Quality-Bilt
Film Shipping Cases'
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER "QU.^LITY-BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Case»
(for Transcriptions & Filmstrios I
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold u
to 6 strips plus scripts)
Write direct to
manufacturer for catalog
m. SCPESSIER
361 W. Superior St., Chicago 10, 1
Phone: 3 12-SU 7-6869
For the BEST in audiovisual product;
and services, turn to the companie
who advertise in BUSINESS SCREEM
PRODUCERS . . .
"YOUR MAN IN HOLLYWOOD"^
Area Code 213/459-1019
. . . will handle v/ith care, all your West Coast production
requirements — negotiate name talent — set up and super-
vise animation, direct second unit shooting, dubbing —
expedite lab work — and — serve as your ambassador
when you or your friends visit Southern California!
H. LEROY VANDERFORD
CONSULTANT
Film Production Services & A-V Conununications
1051 Villa View Drive P. O. Box 2444
Pacific Palisades, Calif. 90272 Hollywood, Calif. 90028
22
BUSINESS SCREEN
SOMETIMES AT CAPITAL
\\.
} (. — —
( !
Hazel gives our timers the eye
She does it instinctively. You see, the Hazeltine instantaneous color film analyzer is an electronic pre-
viewer for analyzing color film to determine proper printing exposure and color balance. We just bought
one ... to give our timers a hand in getting your work through, faster. You might say "in a wink".
FILM LABORATORIES. INCORPORATED
470 E STREET S.W. . WASHINGTON. DC. 20024. PHONE (202) 347.1717
1998 N.E. ISOIh STREET •NORTH MIAMI. FLORIDA 33161 .PHONE (305) 9494252
NUMBER 4 ' VOLUME 28
23
UIE nSKED mETRO/KRlURR
TO HEIP SOLVE OUR
PROIESSinC PRORIERIS-
THEV OFFERED HO SOIUTIORS!
"With our Mefro/Kalvar Model 135/16 Printer-Processors we're pro-
ducing our own filmsfrip prints without chemical solutions or darkroom,"
says Dr. Samuel N. Stevens, Jr., President, Psychotechnics, Inc., Chicago,
Illinois, specialists in reading training aids for industry and education.
You too can enjoy the simplicity of producing top-quality, long wearing,
B&W release prints with Metro/Kalvar's Printer Processors and unique,
heat developing, dry-process print films. Operating at speeds up to
100 fpm, the Model 135, 16 provides both printing and processing In a
single pass. Requiring only electrical power, installation of the desk-top
Model 135/16 is practical anywhere. And, with the simplicity of the
Metro/Kalvar process, no special operator skills are needed.
Write today for details on how a Metro/Ka/var program can benefit you!
METRO/KALVAR, Inc.
745 Post Road, Darien, Conn. 06820 203 655-8209
A JOINTLY OWNED SUBSIDIARY OF MGM, INC. AND THE KALVAR CORPORATION
SIGHT & SOUND
SMPTE's 1967 Progress Medal
Awarded (o Gordon A. Chambers
■•- Gordon A. Chambers, director
of engineering services at the East-
man Kodak Company, will be the
recipient of the 1967 Progress
Medal Award presented annually
by the Society of Motion Picture
and Television Engineers. SMPTE
president G. Carleton Hunt will
present the gold medal during spe-
cial ceremonies at the Society's
102nd Semiannual Technical Con-
ference in Chicago, Monday, Sep-
tember 18.
The Progress medal is given in
recognition of inventions, research
or development which, in the
opinion of the Society, "has re-
sulted in a significant advance in
the development of motion picture
or television technology." Cham-
bers' many contributions cover the
period from 1921 when he was
first employed as an assistant phy-
sicist in the Kodak Research Lab-
oratories, through 1926 when he
began fulltime work and assisted
in the early development of the
science of sensitometry and its ap-
plication to sound on motion pic-
tures and in quality control of
sound motion picture film process-
ing.
In April, 1929. when he was
transferred to the West Coast Di-
vision of Kodak's Motion Picture
Film Department, in Hollywood.
Chambers assisted in experimenta-
tion and development of special
films for sound recording; training
of studio engineers in sensitome-
try, densitometry and processing
control. He supervised the installa-
tion of Eastman Model II-B sen-
sitometers in each Hollywood mo-
tion picture film processing lab-
oratory and a system for calibra-
tion of standardized light sources
for these then-new instruments.
Also, he personally supervised the
introduction of the Capstaff den-
sitometer and its use in the motion
picture industry.
Long active in affairs of the
Society, he was appointed director
of engineering services at Kodak's
Rochester headquarters on Feb-
ruary 1. 1965. He retires from
that company's service shortly,
after 41 years of continuous and
fruitful service to his company. •
^' * ft
Jack Birns on 10-Week Tour of
Far Eastern Producers, Dealers
■fr Currently touring the Orient
and visiting motion picture pro-
ducers and equipment dealers in
Japan. Hong Kong. Formosa.
Vietnam, and .'\ustralia. Jack
Birns, president of Birns & Sa
yer. Inc. of Hollywood has i
turned to familiar lands.
He covered the Orient as a ci
respondent/photographer for Ln
and was responsible for mai
dramatic pictures during his co
erage of postwar China. Formes
the Philippines and Southea
Asia from 1947 to 1950.
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Business Screen Magazine
7064 Sheridan Rd • Chicago, III 6062«
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for a growing manufacturing
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Business Screen Magazine
7064 Sheridan Rd • Chicago, III 60626
24
BUSINESS SCREEN
champagne lighting
on a beer budget?
Of course. Charles Ross answers every budget need. Many of the country's
largest motion picture producers appear on our extensive list of customers. But
whether your company's big or small . . .there's only one requirement for do-
ing business with us— you must insist on the finest lighting equipment in the
industry! Send for a schedule of rental rates.
THE EAST'S ONLY SPECIALIST - LIGHTING / GRIP EQUIPMENT / PROPS / GENERATORS / RENTALS / SALES / SERVICE
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INC., 333 West 52nd Street, New York 10019. Area 212 Circle 6-5470
NUMBER 4 ■ VOLUME 28
25
NUMBER 6 IN A SERIES
OKAY FOR SOUND! Years ago, all sound
recording for motion pictures, on location
or in the studio, was made directly on film.
Later, magnetic recording came into its own
— /4" tape, 16MM and 35MM magnetic film.
Early 'A" magnetic recorders were a problem
because they were always in and out of
"sync". Perforated magnetic film was by far
the best, but these recorders were expensive,
heavy, and bulky. Today, with lightweight
equipment and improved synchronization
techniques, the ''-t" tape recorder is used ex-
tensivelyandeffectivelyfor location recording.
Any recorder that can record two tracks can
be modified for sync recording. A small
amount of the 60 cycle AC can be fed into
the second or B recording channel. (CAU-
TION— Only a qualified electronic technician
should make this modification.) The second
head will then record a sync pulse that later
will be scanned in the rerecording process.
A synchronous camera motor must be used
and powered by the AC source.
It is recommended that dialogue be recorded
at 15" or J'A" per second. The recorder and
camera should run at least five seconds be-
fore clap sticks are used. This allows sufficient
sync pulse to be recorded enabling the play-
back unit to "lock in" on the sync signal. It
is recommended that 1 'A mil tape of the "low
print" variety be used. The base can be poly-
ester. Mylar, or acetate. If 16MM or 35MM
magnetic film is used, it is advantageous to
use full coat rather than edit stripe. All tape,
new or used, should be bulk erased before
recording. Never depend on any erasing
mechanism on any recorder. Record and play-
back heads should be kept clean. Magnetic
heads can be easily magnetized, so make sure
that you keep screw drivers, pliers, etc. away
from the heads. Heads should be demagne-
tized regularly. You would be surprised at the
amount of noise and distortion that can be
introduced by a slightly magnetized record
head.
Microphone placement is an art in itself. The
only suggestion that can be made here is to
place the microphone in relationship to the
picture on the screen. For example: the mi-
crophone in a long-shot must be farther away
than in a close-up so the resulting sound is
properly related to the picture. Neck micro-
phones, so often used today, will not fulfill
this requirement. A microphone on a boom
is preferred. Good microphones with a uni-
directional or cardioid pattern are recom-
mended for dialogue recording. Always make
sure that the microphone is correctly im-
pedance matched to the recorder input. In
narration recording or close microphone
placement, avoid placement directly in front
of the mouth. This lends to increase breathy
sounds and sibilants. It is not always possible
to make a perfect recording because of
acoustics encountered on location, but care-
ful choice of microphone and position can be
a tremendous help.
It is essential that the recording engineer hear
all of the sound with the correct frequency
response that is being recorded. An average
set of earphones is not adequate. They should
be the best available. Make sure they also
have the correct impedance match to the re-
corder monitor circuit.
All recorders have volume indicators. The VU
meter, often used in radio applications, in-
corporates a slow acting needle that indicates
an average of the sound. A VI meter gives
rapid needle indication and is preferred.
Neon bulbs or oscilloscopes are instantane-
ous m action and are extremely accurate, but
more difficult to use. The recordist should
know what kind of volume indicator he is
working with, and he must learn how to eval-
uate its reactions to continous tones and
short bursts of audio. Continuous tone is
often used in the beginning of a take to indi-
cate the maximum level. Unfortunately, many
times the program material has no relation-
ship whatever to this reference tone.
After location recording, normal procedure
is to have a sound studio rerecord the original
sound. Always furnish good logs indicating
footage and program material to be rere-
corded. The studio rerecording is usually
done on 16MM or 35MM magnetic film.
These perforated films can be cut in absolute
synchronization with the picture film. The
original recording is usually put away for pro-
tection. If the location recording was made
on perforated film, normal procedure would
be to edge number both the original and re-
recorded film. Now you can cut the rere-
corded film as you would a daily, and later
match the original by edge numbers that will
be used in the "mix". In a good studio there
is practically no loss in the rerecording step,
so many editors mix from the rerecorded film
and file the original for protection. When
editing magnetic material, make sure your
magnetic reader is operating properly. There
have been occasions where defective reader
amplifiers have fed a spurious signal back to
the pickup head and ruined a beautiful re-
cording. Splices can be made with Mylar
splicing tape or on a standard film splicer. If
a good splicer is used, and the splicing blades
and the scissors used in cutting are demag-
netized, it is not necessary to bloop magnetic
splices.
After cutting the dialogue tracks, sound effect
tracks, music tracks, we move to the sound
studio for a "mix". The mix and the transfer
to optical film will be taken up in Article 7
of the Series.
byron
2S
BUSINESS SCREEN
I NUMBER 4 • VOLUME 28
27
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
a<ye^
i^oM- o^jeA^-
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
NEW YORK,N.Y.10017«(212) MU2-4450
For the finest in audiovisual production and services, depend on these
bigger, better pages of the industry's leoding source; Business Screen.
Read by over 8,000 buyer-executives in U.S. business and trade groups.
SCREEN EXECUnVE
Stewart Wolfe Heads Advertising
and PR at DeLuxe/Ceneral Labs
X Stewart J. Wolfe has been ap-
pointed director of advertising and
public relations for DeLuxe Lab-
oratories. Inc. and that company's
General Film Laboratories" divi-
sion. According to Neal Keehn,
vice-president sales, who announc-
ed the appointment. Wolfe's re-
sponsibilities also include promo-
tion.
The new DeLuxc/General exec-
utive has broad managerial exper-
ience. He has been associated with
Parke. Davis & Company and
American Motors Corporation in
public relations and company pub-
lication posts and was, more re-
cently, in the Lincoln-Mercury Di-
vision of the Ford Motor Company.
He has also served as national rec-
ognition, promotion coordinator
and marketing manager for the
Palace Corporation, a Michigan
mobile home manufacturer.
Wolfe is a former editor of Com-
munication Central, published by
The Jam Handy Organization for
Chevrolet Motor Division dealer-
ship management. His experience
includes radio broadcast program-
ming, service with the United Press
and various newspaper posts.
An electrical engineering gradu-
ate of Purdue University, the new
ad/p.r. exec has been active in
many professional organizations.
• Complete producers services
, Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
REELA FILM
LABORATORIES, INC.
A DIVISION OF WOMEtCO ENTERPRISES, INC.
65N.W. Third St., Miami. Fla. 33128
Phone (305)377-2611
850 Seventh A\/e.,Rm. 901,
New Yorli. N.Y, Phone: (212) 586-7650
WRITE FOR FREE CATALOG
serving as president of the Intern
tional Council of Industrial Ec
tors. He is a member of Sign
Delta Chi and the Public Relatioi
Society of America.
* * *
Audio Elects Nicklos Cancilla an
Stephen Rothfeld Vice-President
" Audio Productions, Inc., of Ne
York and Los Angeles, h;
elected two vice presidents, it hi
been announced by Peter
Mooney. president.
Nicklos J. Cancilla. elected
vice-president, joined Audio
1944. He has been serving as an
mation supervisor for the firm
Stephen Rothfeld, also electe
a vice-president — TV Administra
tion, joined Audio in 1961. H
had been in charge of managemen
of the firm's TV operations.
^ * *
William Self Named Chairman o
8th Int'l Broadcasting Awards
-■ The 8th annual Internationa
Broadcasting Awards, sponsorec
by the Hollywood Radio and Tele
vision Society, has a new genera
chairman. William Self, executive
vice-president of 20th Centur>
Fox Television, will hold that posi
as the Society prepares for it;
1967 television and radio commer
cial competition.
Commercials broadcast durind
1967 are eligible; entry lists will
close on December 8. 1967. Tro-|
phies will be presented in 19 tele-l
vision and radio categories at the
traditional awards dinner { March
12, 1968). Herminio Traviesas is
president of the Society: he is vice-
president and broadcast director
of Batten. Barton. Durstine & Os-
born ad agency, in Los Angeles.
For entry details address: Holly-
wood Radio and Television Soci-
ety. 1717 North Highland Avenue,
Hollywood. Calif. 90028. •
EXECUTIVE NEWS ON PAGE 30
28
BUSINESS SCREEN!
?.v)iV'
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-■- "«.<
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no place
-for
second best
That's professional cameraman, Peter Jackson of Yorkshire,
England withljis Krriflex I6S, filming a dramatized but completely
realisticcave "rescue". Members of a local volunteer Rescue
Association constitute the cast.
The scene depicted shows the "victim" suitably equipped with
breathing apparatus, about to be submerged for the passage through
a "duck"— a point where the roof of the cave and river meet.
In every field of endeavor— when outstanding achievement
calls for maximum contribution by men and equipment
—there's no place for second best.
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shows bright pictures even in lighted room . . . has plug-in for
earphones . . . dependable— built for continuous use.
WR/re FOR LITERATURE
DUKANE CORPORATION rjrf^'^'.f^ri'^,..
DCPT. ES7-.
When ordering a new subscription or forwarding a renewal order, please
be sure to include your Zip Code Number. Our circulation records are
compiled by Zip Codes, according to U. S. Post Office regulations. To
help speed delivery of your Business Screen copies, show the Zip Code.
Or heavy, or complicated. Just rugged
and reliable. Like the new Bauer P6.
The most compact, lightweight, auto-
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From one of the world's largest manu-
facturers of professional projection
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The P6 delivers everything you want in
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failsafe engineering (including 15 watt
amplifier and built-in speaker). Thread-
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insert the leader and push a button.
You get both optical and magnetic
sound reproduction, plus magnetic re-
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rate bass and treble controls permit
adjusting sound for maximum fidelity.
The P6 has a sharp fl.3 lens and pow-
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You don't have to be afraid of the
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South, New York, N. Y. innip^
Chicago, Dallas, Los Angeles, lisll
Roiiar Dft Automatic IGmm
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CREEN EXECUTIVE
Dennis Knife Now Exec Producer
in Wolper Industrial Film Unit
. Dennis H. Knife has been ap-
pointed executive producer for the
Industrial Film Division of Wolper
Productions. Mel London, vice-
president of the Wolper film unit,
announced the appointment last
month.
Knife was formerly a producer-
director at Wilding. Inc. and pre-
viously had been with "Candid
Camera" as an editor responsible
for the creation of musical spe-
cialties. His Wilding credits in-
clude Light, a GE film; Ideas, for
Sylvania; The Auto USA: Green
On the Land (Deere & Com-
pany); and Story Behind a Name.
for Sinclair. •
Filmex Inc. Names )oseph Tinney
Exec. Vice-President for Projects
l> Joseph L. Tinney has joined
Filmex. Inc., New York, as execu-
tive vice-president/projects. Previ-
ously he had been manager of
commercial production for five
Filme-x e.\ec v. p.: Joseph Tinney
years for the Colgate-Palmolive
Company.
In disclosing his future plans for
the expansion of the company,
president Robert Bergmann stated:
"Mr. Tinney's arrival at Filmex
is a giant step toward the achieve-
ment of our ultimate goals of de-
velopment. He is responsible for
the establishment of new ap-
proaches to commercial produc-
tion as well as the creation of
television programming." •
Directors Group Names King
To Head Business Films Unit
ir Ben Gradus has announced the
appointment of Walter King as
managing director of his Films for
Business, Industry and Govern-
ment Unit at Directors Group.
Inc., New York.
Mr. King was most recently
Ian Latimer, head of the Shot
Films Group (uithiii the Adverth
ing Fi/m.s Divviioti) of the Ran,
Organization, England, was a re
cent and welcomed visitor to tk
United States, enroute to Expo ff
at Montreal where his company'
film "Rtder.^ of the Elements" is fee
t tired screen attraction of the Can
adian Steel Companies Pavilion.
Vice President in charge of thi
Edward H. Weiss advertisinj
agency's New York branch, ant
Account Supervisor. He is a vet
eran executive producer and di
rector, with long experience ii
films, TV and radio. •
Gene Carr Now Production V.P
at Calvin-DeFrenes, Philadelphia
y> Gene A. Carr, well-known tc
factual film producers and users
as the "m.c." and host at the an-
nual Calvin Workshops in Kansa'
City, has been named vice-presi-
dent for production of Calvin-De-
Frenes Corporation, in Philadel-
phia. Stephen A. Ciechon. presi-
dent of the eastern Calvin affiliate
concern, confirmed the appoint-
ment.
At Kansas City, Carr"s actual
position was that of a Calvin Sen-
ior Producer. His background
covers 27 years of experience in
communications' media. For the
past 15 years he has been exclu-
sively engaged in the planning,
writing and direction of factual
motion pictures, both as an in-
dependent producer and as a Cal-
vin staff member. •
* * *
Warren Hart Joins |am Handy's
Motion Picture Planning Staff
<- Warren Hart has joined The
Jam Handy Organization as a
member of that company's motion
picture planning staff. His appoint-
ment was announced by Everett
Schafer. senior vice-president ir
charge of Jam Handy planning anc
programming at headquarters. •
BUSINESS SCREEr
Over 10,000,000 film shipments
ago, Plio-Magic introduced
our first reel improvement.
Cusloi
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Thirty years experience in plastics makes the
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film. These light
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free from hazardous sharp
edges — bane of anyone who
handles film.
Plio-Magic material isactually60%
lighter than old-fashioned metal reels
which means you save a whopping 60%
on every reel you ship.
Our 16mm reels are supplied in 600. 800,
1200. 1600. and 2200 foot sizes. Also avail-
able: 8mm reels from 600 to 1600 foot capacity.
Join the film industry leaders who appreciate
the difference. Switch to genuine, improved
Plio-Magic. Your films deserve it. Write Dept.
BS-7, 640 South Commercial Ave., Carlstadt,
N. J. 07072 for money-saving PRC data kit.
RUSTIC REEL CORPORATION OF AMERICit
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MUMBER 4 • VOLUME 28
31
REAR PROJECTION
SCREENS BY POLACOAT
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Whether your room has natural or artificial light — or both —
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LENSCREEN is odoptable to oil forms of projetfion. Available in glass, acrylic and flexible
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Your most complete reference source for news and features about films:
the bigger, better pages of the illustrated magazine: BUSINESS SCREEN.
Quality . . .
TIME AFTER TIME, IN TIME
at
IMtofi
i='ii-i:^« 1-1-,?%.]
iTsic:.
/
OP
■iir 16-35mm Developing and Printing
fs: Black White i^ Eastman Color
«• Ektachrome ^ Kodachrome
ii Reduction & Blowup Printing
iJr Reversal Printing and Developing
■ir Editing and Conforming
■sir Titles -ij Inserts
■sV Stop Motion ■&■ Animation
A free Booklet is available ttiot will be helpful in budget
preparation and the tiandling ot pre-print materials. Write today.
33 WEST 60TH STREET . NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C 213
Leading Ladies: Stars of Industry Events
American Women in Radio & TV
Elect Susan Wayne, Calla Fricke
i-; Two women active in the spon-
sored film field were among the
officers recently elected by Amer-
ican Women in Radio and Televi-
sion, a national association with
headquarters in New York.
Susan Wayne, president of
Gotham Film Productions, Inc.,
was elected first vice-president of
AWRT, and Calla Fricke, direc-
tor of client service. Modern Talk-
ing Picture Service, was re-elected
treasurer.
Other officers, elected at the
annual meeting, June 19 at the
Advertising Club of New York,
New AWRT officers (I to r): Susan
Wmjne, finst vice-pre.iidei\t; Bar-
bara Greenbcrg, prciHdent: and Cal
Fricke, tvho was re-elected treasurer.
were: Barbara Greenberg, East
Coast representative of TV Guide,
president; May M. Dowell, direc-
tor of special projects, CBS News,
second vice-president; Katherine
O'Connor, staff assistant — press
relations, U.S. Steel Corporation,
corresponding secretary; and Mar-
jorie Bassett, manager of Radio
and TV, British Travel Associa-
tion, recording secretary. •
=^ * *
Los Angeles Advertising Women
Honor Feminine Film Producers
■A- The annual "Lulu" awards giv-
en by the Los Angeles Advertising
Women's group at their 21st an-
nual Achievement Awards cere-
ESKO TOWNELL
Writer- Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
s
monies in that city on May lOt
were shared by several of the fili
industry's active women pre
ducers.
Receiving golden "Lulu" trcl
phies in the Television and Fili
category of this competitio
among western ad women werl
Betty Jane Williams, of the Lock
heed-California Company, for he|
public service motion picture T.
Catch a Shadow, prepared for th
U.S. Navy by that Burbank com
pany; Ann Deming. of Pictures fo
Business (Los Angeles), for ,
sound slidefilm sponsored by th
Towel Saver Corporation; am
Norma Fulcher, Carson/Roberts
Inc. ad agency, for a business filn
sponsored by Vassarette.
Certificate of Merit winners in
eluded Florence H. Fowler, o
Vista Productions (San Fran
Cisco ) for her public service film
sponsored by Mills College; Frai
Harris Tuchman, of Harris-Tuch
man Productions, for a StarKis
Tuna sound slidefilm; and Bett
Hopkins, United Way, Inc., for ;
sound slidefilm aimed at voluntee:
recruitment.
Jackie Rivett Becomes Director
at the Niles Studio in Chicago
iv Joining the growing list ol
women active in leading roles
within the factual film industry is
Jackie Rivett, recently named
director at the Fred A. Niles Com-
munications Centers, Inc. She
joined the Niles' studios three
years ago as an assistant director.
According to Fred Niles. presi-
dent of the firm. Miss Rivett will
now become part of the TV crea-
tive group at the studio in Chi-
cago, where she will concentrate
on television commercial work,
"With more than 60 per cent of all
commercial television advertising
aimed at women, we think it's
time to meet that challenge," Niles
commented in announcing the ap-
pointment.
PROFESSIONAL
TITLE Typographers
and
Hot-press Craftsmen
SINCE 1938
Vriri /or FREE ryft Aarl
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145 West 45lh St., New Yorli, N. Y.
32
BUSINESS SCREEN
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THE ROAD... a dramatic doc
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the work of
^ the Frontier Nursing Service of Wj|f!d«iver, Kentucky
Vision Associates, Inc., 680 Fi
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America's leading film laboratories don't
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1949 FIRST STREET . SAN FERNANDO. CALIF. (213) 365-3124
34
BUSINESS SCRI
5 U. S. Films to Compete for World Honors at Lisbon Festival
Entries Selected by (JIISE and the ISatiunal As>ociation of .■Manufacturers
Ix'HE Official United States Entries for
i-l the Eighth International Industrial Film
Festival at Lisbon next month were these 15
jutstanding films, selected by a joint com-
■nittec of the National Association of Manu-
acturers and the Council on International
Nontheatrical Events.
j The U. S. will submit films in all seven of-
'^icial festival categories and at least four of
:hese titles will be presented in the preferred
?5mm dimension. Here are the pictures which
;ompete for the U.S. at Lisbon:
I Category A: Industrial Films of General Interest
(economic, social, technical or scientific)
Imagination 10. Sponsor: Champion Papers, Inc. I
1 Producer: Morion Goldsholl Design Associates.
;• Pays tribute to railroading in America, pre-
senting a vivid diar>- of freight and passenger
irains; the work and life of people who run them;
k panorama of the U.S. scene. 1
I ... I
Small Miracle. Sponsor: IBM Corporation. Pro-
ducer: Henry Sirauss Productions, Inc.
[ In an imaginative portrait of world around us,
the film describes man"s unending search for
Knowledge to help place modern technology in
historic and philosophic perspective.
• * •
A Touch of Diamonds. Sponsor: The Norton
Company. Producer: Ba\ State Film Produc-
tions.
r The extraction and careful sorting of industrial
diamonds taken from the Kimberly Mines in
Africa begins the processes of manufacture of
Igrinding wheels at Norton plants where research
find technical skills are highlighted.
• * *
Category B. Industrial Materials and Products
Kids and Cookies. Sponsor: National Biscuit Com-
pany. Producer: .Audio Productions. Inc.
Candid and delightful visual studies of the re-
actions of young children on a tour of this baker's
manufacturing lines are accompanied by their
spontaneous comments,
• • •
The Growing Edge. Sponsor: International Min-
I erals &. Chemical Corp. Producer: Empire
Photosound Incorporated.
• The scientist's quest to help create a more
Ibouniiful earth is related with startling camera
ilechniques. employing time-lapse photography,
ilens adaptations and color effects as sequences
'move from the atom to modern fields and gardens
The growth sciences: at the edge of discovery.
...
Castom. Spon.sor: E. T. Barwick Mills, Inc. Pro-
ducer: Kahana Film Productions.
■ Manufacture of custom carpeting is pictured,
from dye-mix and dyeing, hand-weaving of the
individual design by a single craftsman through
hand-finishing processes (backing, glueing, com-
bing, sculpturing and edging).
• • •
Category C: Institutional & Corporate Idvntil,>
Discover America, Sponsor: United Air Lines,
Producer: Rcid H. Ray film Industries, Inc.
• The .Vmcrican scene filmed entirely from the
helicopter is accompanied by an original music
score b\ Igor Stravinsky. Commenlarv by Burgess
t Meredith as the camera covers 25 states and 5 1
important areas from coast-to-coasl and Hawaii,
NUMBER 4 ' VOLUME 2B
My Garden Japan. Sponsor: International Min-
erals & Chemical Corporation. Producer: Em- |
pire Photosound Incorporated. ]
• The bond of nature so characteristic of the Jap-
anese people is exemplified in their traditional art
and culture, especially within the beautiful gar-
dens of Japan. .A visual tribute to this esthetic
and philosophical approach to life which was se-
lected for showing in the United Nations Pavilion
at EXPO 67 this year. I
* • .
Category D: Special Industrial Materials
Atomic Power Todaj: Service With Safety. Spon-
sor: Atomic Industrial Forum and the U.S,
Atomic Energy Commission. Producer: Seneca
Productions, Inc.
• The economical cost, dependability and safety
aspects of atomic power are compared with that of
water power and from fossil fuels. The building
of an atomic power plant is followed by scenes of
other utility installations.
* * *
The Designer. Sponsor Machine Design Maga-
zine. Producer: Pelican Motion Pictures.
• The work of the industrial design engineer is
carried from consumer products, heavy machinery
to supersonic aircraft. The narrator discusses the
problem of the information explosion in modern
technology, worldwide, and the steps being taken
to help engineers and educational institutions to
keep up with developments.
Category E: Scientific Principles & Research
The World's Most Modem Plate Mill. Sponsor:
Bethlehem Steel Corporation. Producer: Mode-
Art Pictures. Inc.
• Following sequences of the construction of a
160-inch plate mill at this steel maker's Burns
Harbor Plant, the film pictures operations which
"set new standards of excellence."
« • •
Sandia Spinoff. Sponsor: Sandia Corporation.
• This company's laminar cleanroom principle
is shown through animation and live action as
many industrial and medical applications of com-
pany developments are illustrated, such as ion
plating; automation of printed circuits.
* * *
Categorv F: Manpower, Management Training
Ideas. Sponsor: Sylvania Electrical Products. Inc.
Producer: Wilding, Inc.
• Methods of Svlvania design and production of
color television and micro-circuitry equipment
are explained; complex demands imposed on the
engineer in these fields are discussed.
...
Category G: Health & Safety F'ducalion
Everything to Lose. Sponsor: Caterpillar Tractor
Company. Producer: Calvin Productions.
■ The serious consequences of ignoring shop safety
rules are shown as the film takes up actual in-
stances of to point out safety rules for people
who work around machine tools and material-
handling equipment. For worker safety education.
You and Office Safet). Sponsor: Xerox Corpora-
tion. Producer: Holland-Wcgman Productions.
• With a light, amusing approach, some very hard
facts about common hazards in offices are
brought "home" to viewers and constructive cor-
rective measures are presented.
CALENDAR OF EVENTS
FOR THE AUDIOVISUAL EXECUTIVE
AUGUST
August 11-15: Fifth International Labor Film
Festival, Montreal, Canada.
• . •
August 20-24: Biological Photographic Associ-
ation .Annual Meeting, Royal York Hotel,
Toronto, Canada.
• • *
August 20-26: 2 1 si .\nnual Conference, Uni-
versitj Film Producers As.socialion. Univ. of
So. Dakota. Vermillion, South Dakota, is host.
• • .
August 20-Sepl. 3: 21st International Edin-
burgh Film Festival, Edinburgh. Scotland.
SEPTEMBER
September 5-10: Eighth International Indusirial
Film Festival, sponsored by the Council of
Industrial Federations of Europe. Lisbon. Por-
tugal is site of this year's event.
« « •
September 17-22: Society of Motion Picture &
Television Engineers. Technical Conference
& Equipment Exhibit. Edgewater Beach Hotel.
Chicago.
» » »
September 23: Canadian Film Awards cere-
monies. Toronto, Canada.
OCTOBER
October 6: 15lh .Annual Columbus Film Festi-
val "Chris" Awards Banquet, Fort Hayes
Hotel, Columbus. Ohio.
« « .
October 16-19: Industrial Audio-Visual Asso-
ciation. .Annual fall meeting (members onlyl.
Cleveland. Ohio.
* . .
October 16-20: International Management Him
A«ard Competition, linalist Judging. New
York City. Entry lists to close Sept. \^. Write
for entry data to: .A. G. Toran. Society for
.Advancement of Management. Inc.. 16 W.
4()lh St.. N.Y.C. 10018.
• • •
October 19-20: Seventh International Film and
TV Festival of New York. New York City.
Contact: Industrial Exhibitions. Inc., 17 E,
45lh Sl„ New York, N. Y. for entry details.
• • •
October 20-29: 1 Ith .Annual San Francisco In-
ternational Film Festival. Primarily theatrical
event but includes section judging "Film as
Communication." For entry details to that
competition write Stewart Macondray, co
W. A. Palmer Films. 61 1 Howard St. San
Francisco. Calif.
• • .
October: National Safelv Film Contest Awards
Presentation, durmg National S;<lct> Con-
gress. Chicago. 111. Date to he announced.
NOVEMBER
November 1: Freedoms Foundation Film
.Awards: entrv list closes. For entry forms
write: Freedoms Foundation, Valley Forge. Pa.
• • •
November 17: .Annual CINE Exhibition and
International Film Awards Pre*enlati«m.
NF\ Aiidiloriiim. W .i-.hinglon. P C
BUSINESS SCREE
1
sync sound
without a blimp:
how to spend
the day shooting
not setting up.
Why is the camera crew so often called an hour
before the cast? The lighting is one reason.
Another is the time and effort it takes to set up
a blimped camera. The NPR weighs 20 pounds
and it needs no blimp.
That's the day's first setup. But what about the
others? A crab dolly saves you from having to
haul the rig yourself, but the angles you can get
with it are limited. Taking one on location is a
pain in the neck. The NPR gives you sync sound
without a blimp — and it needs no AC power.
If you want a really high angle, you can climb a
tree with it in one hand, like a briefcase.
Changing lenses, setting the stop and focus-
ing are all slowed down by a blimp, even if it's
a "self-blimp." Changing magazines is even
worse. We all know what a disruption that can
be. People leave the set; the lights are killed.
When the camera — and blimp — are ready, the
director has to establish the mood and con-
tinuity all over again, poor chap. The NPR's
pre-threaded magazine can be changed in five
seconds. If you happen to run out in mid scene,
it just means another take. Immediately.
With the NPR you get more shot in a day. You
also get precise reflex viewing, registration-
pin movement, a rotating two-lens turret, a con-
stant-speed motor with sync-pulse generator
and automatic clapper, five-second magazine
changes and. of course, you get blimp-free
silence. You get more shot; and you don't have
to get up an hour before the cast. Why not
write to us for the new free NPR brochure?
Franchised dealers: east coasl. F4BCEC0. Camera Marl. Camera
Service Center. General Camera Corp . S.O.S. Pnolo Cme Opl'CS.
Claus Gelotle: middle west: Behrends Inc . Victor Duncan Company;
south- Frye Photo; west coast: Brooks Camera. Mark Armistead,
Gordon Enterprises. Eclair: 7262 Melrose Ave , Los Angeles 90046.
motion picture cameras since 1909
NUMBER 4 • VOLUME 28
37
Skeins That Bind EXPO: "A Study in Form
The Versatile Rule of Steel at Canada's Vi oriel Exhibitio
Scope and \ariet)' of scenes in color film "Imagination 10" arc shown.
Cinematic tribute to the railroads tyf America was produced for Champion
Papers, a division of U.S. Plywood, by Morton GokithoU Design Associates.
Tribute to Railroading: "Imagination 10"
Visual Imagery Helps Introduce a Champion Paper Monograph
■^lEWERs OF "Imagination 10"
' a new I7-minute color film,
produced for Champion Papers by
Morton Goldsholl Design Asso-
ciates, are going to get an urge to
ride a train.
Which is. in a sense, the film's
purpose since this vivid cinematic
diary of the freights, the passenger
trains and the work and life of the
people who run them is a visual
tribute to railroading in America.
It is also a filmed introduction to
"Imagination 10". one of a series
of distinguished monographs
printed on Champion papers. The
film has already been selected to
represent the U.S. at the 8th In-
ternational Industrial Film Festi-
val in Lisbon and in other over-
seas film events this year.
Mort Goldsholl. a gold-medal
Art Director of the Year, has
created this picture with character-
istic discernment and interpreta-
tion of beauty found in the com-
monplace. There is a rich tapestry
in the motion and still shots which
he and his people captured in 14
states, almost from coast-to-coast.
A variety of climates, night and
day sequences, desert and forest
locales as well as city and wilder-
ness scenes move across the
screen.
Blend of the Old and New
At Green Bay. Wisconsin. Gold-
sholl photographed the old trains
in the National Railway Museum.
One vintage steam locomotive
was fired up especially for this
picture. Switchmen assembling
transcontinental freights in an
enormous Chicago rail yard be-
came a study of strength and
nimbleness.
Sound plays an important part
in Imagination 10 as the hiss of
steam and throb of diesels. the
waiter's call to the diner, the con-
ductor's "all aboard" and the click
of steel on rail joints come near
being treasured hi-fi material for
the railroad buff.
Titles and credits for the pic-
ture move and sound like trains.
Touches of humor, like the red
lantern blob that follows the last
title across the screen, will warm
viewer's hearts. Periodically,
throughout the picture, scenes
from the printed version of "Im-
agination 10" are interspersed to
show how paper can capture the
essence of a subject and retain it.
Showing to the Customers
Champion Paper distributors
and prospective customers are the
film's primary audience but it wi
be popular among club groups, in
schools and among art and design
groups when the word gets
around. Agency for the Goldsholl
production was Needham. Harper
& Steers. Inc. of Chicago, who al-
so furnished the accompanying
commentary.
As Mort Goldsholl says. "The
film was meant to be a poetic es-
say on what the railroad was and
is." He adds, "Whether in film or
on paper, imagination builds
awareness, making the old new,
making the unknown, uncovering
new ways of seeing things and
helping others to see, too." •
A Little Sleeper of a motion
picture that was almost never
born is now causing considerable
favorable comment from group
audiences across the country.
The film is A Study in Form,
sponsored by the American Iron
and Steel Institute. Its genesis was
a tentative project to construct a
motion picture on the uses of steel
at Expo 67. Cinematographer
Dick Durrance was dispatched to
Montreal last October to record
highlights of the building then go-
ing on at full force prior to the
winter shut-down at the Expo site.
His footage was eye-filling, but
the budget originally allocated to
the project had been diverted to
other uses, so the film — kept just
for the record — was put away in
a storage vault, un-edited, not
much wanted, and almost unseen.
Come early March this year.
and AISI officials began to cast
about for something to lend a few
minutes of added grace to the In-
stitute's important bi-annual De-
sign in Steel Awards dinner to be
held at the Waldorf-Astoria March
30. At this affair, the audience,
itself, of top designers, engineers
and architects is the focus of the
evening. It was felt that an out-
side speaker might tend to slow
things down too much, just when
the program needed a lift.
The award-winning designs —
for such items as skyscrapers and
coffee pots — would be shown on
screen by slides, so it was thought
that a motion picture would fit in
rather nicely. Especially a film
showing the design flexibility of
steel in modern construction.
It became quickly apparent
that the makings of the exact film
which could do the job prope
were stashed away in the vai
So, with 21 days to go, executiv
at H & K Marketing Servii
Company, a division of Hill
Knowlton. public relations ci
sultant to the Institute, dug out t
footage, called in editor Jean O?
and the music services of Rt
Gaffney, and went to work.
The resulting film, A Study
Form was gracefully worked in
an ingredient of the remarks
John P. Roche, president of t
Institute, on the evening of t
Design in Steel Awards with i
markable success and to great a
claim from the distinguished a
dience.
The film is a composite exprc
sion of the skills of the designe
engineer and architect. It depic
the incidents of a few days in tl
building of four of the maji
pavilions at Expo 67 — the U.
dome of geometric steel forms, tl
West German "tent" supported f
steel cables, the Russian swaybac
steel construction, and Canadia
inverted pyramid.
Durrance's photography is in
aginative and impeccable, an
Oser's magic timing sense
thoroughly evident. The story
told entirely with pictures an
music — no words. But the mear
ing — the enormous flexibilit
and capabilities of steel — come
through with crystal clarity.
Because reaction to the filr
was so good on its only showini
it became inevitable that the pub
lie should be interested as wel
This has proved to be eminentl
true. Nationwide distribution i
through regional offices of Asso
ciation Films, Inc. •
Scene from ".A Study in Form" u/iir/i pictures the use of steel at Expo
BUSINESS SCREEN
ffOHl
:e Bureau of Advertising of the Ameri-
can Newspaper Publishers' Association, one
whose functions is to compete with TV and
her media for the client's advertising dollar.
!^
(M
les film as daringly and creatively as the most
inging TV commercial in One Every One
id Six-Tenths of a Second, 32-minute color
m produced for the Bureau of Advertising
, Audio Productions. Inc.
.Audio, which has been experimenting with
ich TV and avant-garde film techniques as
iL- hidden camera, hidden mike and stop mo-
rn with notable success, makes uses of the
iicma-verite technique in this picture with
ratifying results.
The title derives from a statistic — "one new
ar. used car. truck must be sold every one and
\ tenths of a second in the United States dur-
ig 1967 in order to equal the 19 million sales
f 1966." To attain this goal, considerable sums
[ill be spent in advertising. Bureau of Adver-
ising vice-president and creative director Steve
•ohmer went into the project with .Audio as a
leans of communicating to ANPA members
he ways in which advertisers use newspaper
a sell cars — • thus helping them to get their
hare of the advertising.
Creativity's an Elusive Bird on N\ ing
Audio moved its cameras right into the of-
ices of a sizable number of agency creative
nen and. in their own words and those of the
iccount men — showing their own layouts and
rxplaining their rationale — let them talk of
'heir various approaches to using the news-
oaper medium. A sample of the post-transcript
I — rough, unvarnished, with all the warts on —
shows how fascinatingly effective cinema-verite
ban be if used imaginatively. It steps up the
reality of a situation and the impact of a mes-
sage. Look at just a line or two out of a "bull
session" at Young & Rubicam among vice-
president and associate creative director Bill
Stadnik. Copy Supervisor Bo Moroz. Vice-
President and creative director Don Dolen and
copy supervisor Russ Hare, discussing the
lagency's Plymouth newspaper campaign.
" — didn't we start out. we wanted something
that would go across the whole Plymouth line,
all the cars. We wanted something that was
conquest oriented."
"Right."
"We wanted something that appealed to a
younger profile."
"Oh, yeah, I remember the crazy broad with
the tail."
(laughter).
"Well, as I remember it, we started out wiili
"Yeah, with a heart. We had tails on it and
arrows through it and horns on it."
" Welt, the line you came up with — the orig-
inal line was 'Plymouth is out to win you over'
"Over, yeah."
"Period."
"Yeah. So then we added a heart, and we
tested the heart with the tail. A nd it tested very
very well."
There is a ring of actuality in the dialogue,
in the broken expressive sentences, the break-
.\t the D. P. Brother Advertising .\genc) , uii Olds-
inohilc canipaifiit is cxplaimd to llon.s Mandell
by {.seated, left to right) vice-pretitlent and pro-
duction manager Don Delozicr; .tenior vice-presi-
dent Val Corradij: and Walts Wacker, senior vice
president for media, marketing and research.
Che\rolet ads are background as Campbell-
Euald executive vice-president and creative di-
rector Kcn.tinger Jones ( left ) ; account executive
Betty Frankman; Audio director Hans Mandell
and Sieve Sohmer, vice-president and creative di-
rector of Bureau of Advertising discuss a scene.
Candid Film Techniques Add Zest to Film on Advertising
.\ulo Industrv's Reliance on Newspaper Space Told in a 32-Minute Audio Film
ing in and hesitations, that no writer could
bring off.
Audio's crew, under the leadership of award-
winning director Hans Mandell. working close-
ly with Steve Sohmer. invaded just about every
agency with a major auto account, as well as
car dealerships in Seattle. Euless. Texas, and
Lapeer. Michigan, and the press room of the
Cumberland. Maryland. News.
A Ford Dealer's Photo-Taking Session
A sequence at the Helm-Lary Ford dealer-
ship in Euless. Texas, was particularly inven-
tive and amusing. The principals are shown
during actual photo-taking for their ad cam-
paign, based on the Batman theme, in which
both are in Batman costumes.
.Agencies covered in the film are Young &
Rubicam for Plymouth. Chrysler and Imperial;
MacManus. John and Adams — Pontiac and
Cadillac; Kenyon and Eckhardt — Mercury;
D. P. Brother — Oldsmobile; Benton & Bowles,
for American Motors; J. Walter Thompson —
Ford; Campbell Ewald — Chevrolet; B.B.D. &
O. for Dodge; and McCann Erickson for Buick.
Editing Takes Film to an I'pbeat Ending
From the extensive footage taken, 32 min-
utes was beautifully honed. Not the least of
achievements was managing to present the
many participants with equal emphasis, pre-
E^
1^ wHRv;'
^B^^K^KI^mi y.-: -
Hi
Pete Peterson and his son are Rambler dealers in
LaPeer, Michigan. They're pictured as they .scan
a liH-al newspaper advertising featuring their
product ami helping launch a local sales cam-
IHiign on beludf of wit model line.
sumably a factor of some importance to the
client.
The film closes on a soaring upbeat, with a
helicopter shot of Bureau of Advertising presi-
dent Jack Kauffman standing on the roof of
Detroit's Cobo Hall for his summation. When
he finishes, the camera just takes off and keeps
climbing as Kauffman shrinks to pinpoint size
in a moment. Very effective, very creative and
the right touch for signing off of this excitingly-
made advertising media promotion. •
John Gahagan {foregrouiul) . creative director at
McMatms, John & Adams, makes a point during
.session on a Cadillac advenising campaign, as
glimpsed in this Bureau of .\dvertising jncture.
Special Report on E.XPO
TO BE FEATURED IN NEXT ISSUE
An illustrated special report on the
role of audiovisuals at EXPO 67. the
great Canadian World E.xhibition. will
he provided our readers in the forth-
coming Number Five issue. Its fascina-
ting pages will include a full color rc-
\ lew of My Garden Japan ( the out-stand-
ing U. S. film in the UN Pavilion) and
factual background on every other out-
standing film and technique being
presented at E.XPO. We'll bring it all to
you in these big pages next month. •
NUMBER 4 • VOLUME 28
39
'The Subject Is Wine" for Cresta Blanca
Company "s Salesmen Fin<l Slidefilni a "Happy Medium" for
Consumer Presentations That They Make at Wine-Tastings
C^LESMEN in the Cresta Blanca
^ Wine Company's nationwide
network are being aided by a new
12-minute audiovisual program at
their regularly-scheduled organiza-
tion "wine-tastings" out in the
field. The program titled The Sub-
jeer Is Viine utilizes an "open-
end" technique which permits the
salesman to literally move out of
his introductory talk into the au-
diovisuals.
While still speaking, he quietly
switches on a DuKane Micromatic
sound filmstrip projector and his
■words become the narration for
visuals on the lighted screen. And.
just as easily, he stops talking and
recorded narration takes over.
With no cues to either electrician
or projectionist, a live talk has
segued into an audiovisual presen-
tation.
Salesman's His Own "M/C"
Created for Cresta Blanca by
the Mazin-Wycoff Company, of
New York, the program permits
the salesman to serve as his own
projectionist and master of cere-
monies as well as guest speaker.
The program is said to be first of
its kind developed by a U.S.
vintner for consumer showings.
"We've been presenting wine
tastings to service clubs, civic,
church and temple groups for years
and know they've been success-
ful," explains Ronald Kassin, Cres-
ta Blanca executive vice-president.
"Each of our sales reps puts on at
least two a month and they are
invariably followed by increased
local sales of our products.
Technique That Met a Problem
"Good as our salesmen are on
their feet, we felt they would be
even better if their basic message
could be standardized in an in-
teresting fashion with film and
sound. But we wanted to retain
the easy informality and audience
""Champagne is for gaiety, at any-
time" saya the narrator of this
scene in Cresta Blanca slidefilm.
contact at which they had become
so skilled. That need was solved
by the open-end technique."
Much of the film is a tongue-
in-cheek spoof of narrow-minded
idiocies of wine snobs . . . the rest
a simplified explanation of the
care taken in producing premium
California wines. The narration,
recorded by John Connell — and
the visuals — have fun with both
subjects.
Audiences, Salesmen Like It!
The open-ended "tail" of the
audiovisuals eases directly into the
wine tasting, usually of three Cres-
ta Blanca California labels.
"Audiences dote on the combi-
nation," Mr. Kassin says, "after
only three tastings at which we
used this medium, our New York
manager had more demands for
bookings than he and his staff
could handle in a month.
"As for our field men. they ob-
jected at first to lugging around
the projector. Now they're asking
for a second one as a stand-by
against accidents. The audiovisuals
give them confidence because they
know it goes over.
"It also cuts down the amount
of time they have to speak," Mr.
Kassin concluded with a twinkle. •
Behavioral Science Works for Management
Kesearch by Noted Scientists and Related Case Histories
Shown in BNA Film Series on Motivation and Productivity
TTow Can Results of Re- an interviewer. He
ow Can Results of Re-
search in behavioral science
be applied to specific management
problems? In a new series of five
motion pictures recently released
by BNA Films, five of the coun-
try's best-known behavioral scien-
tists talk informally about results
of their research work and show
how their theories related to
dramatized "case studies" of typi-
cal problems faced by managers.
These are interspersed through-
out the series.
Titled The Cellerman Motiva-
tion and Prodi4ctivity Film Series.
the films feature Dr. Saul Geller-
man, executive research consult-
ant. International Business Ma-
chines Corporation; Dr. Chris
Argyris, professor and chairman
of Administrative Sciences at Yale
University; Dr. David McLelland,
chairman of the Department of
Social Relations, Harvard Univer-
sity; Dr. Renis Likert, director of
the Institute for Social Research,
University of Michigan; and Dr.
Frederick Herzberg, chairman of
the Department of Psychology,
Western Reserve University.
Dr. Gelleiman Is Series Host
Dr. Cellerman serves as coor-
dinator of the series, appearing as
Lively Youth Film Has "GO!" for PepsiCo
-ir GO! ! ! . a television youth spe-
cial appearing on the ABC net-
work. April 23. was heavily pro-
moted on the air in advance by a
novel five-minute film designed to
attract audiences not only from
the teen-age brigade, but from
fashion, music and sports fans as
well.
Sponsored by PepsiCo, makers
of Pepsi-Cola and Frito-Lay prod-
ucts, the film was shot simultane-
ously with the TV show, but using
separate crews and facilities
throughout. It was offered as a
behind-the-scenes look at the TV
show and featured such perform-
ers as John Cameron Swayze,
Rudy Vallee. Herman's Hermits
and Noel Harrison.
Of 136 stations which aired the
show. 90 used the promotional
film first, spotting it during wom-
en's, late afternoon teen club,
straight news and sports shows
(the film has some great scenes
of dune-buggy racing).
The audience-promoting short
was promoted itself by exposure
on ABC's closed-circuit informa-
Dune buggy ballet is a highlight of
the "GOV.!" color T\^ special.
tional network feed. A one-minute
version was later sent to all 136
stations, while the full five-minute
color film was forwarded to the
top 70 market stations and all
others which requested it.
PepsiCo's sponsorship of the
film (it was completely non-com-
mercial, product-wise) was super-
vised by Robert Kelly, Manager of
Public Information.
The film was produced by PCS
Film Productions, a division of
Planned Communications Services.
Inc. of New York City. •
an interviewer. He also sun
marizcs with each of the othelj
four experts. His introductory filrl
discusses the relation of behaviorel
science to management technil
ques: Understanding Motivation.]
Dr. Argyris examines obstacle
in the path of effective employe
motivation and barriers whicl
block sound decisions and action
at the executive level in his film|
Hitman Nature and Organization
Realities.
When Achiever Needs Direction
In The Self-Motivated Achieve^
Dr. McLelland discusses specu
problems encountered by managd
ment among employees who havj
a strong need for achievement.
Dr. Likert shows how to buil|
high-producing work units in
film. The Management of Humai
Assets. He also explains hovT
short-term profits are dearly
bought when the cost is long-ter
earning power.
The concluding film in this hig
ly-useful series. Motivatiot
Through Job Enrichment , presentj
Dr. Herzberg's "motivation-hyl
giene" theory, which calls for rel
structuring of dull, routine assignl
ments to make jobs more meanl
ingful and rewarding to emj
ployees.
How to Obtain These Films
All five films are 1 6mm soundl
color subjects of approximately 30
minutes each and are available foi|
executive preview at nominal costJ
applicable to later rental or pur-j
chase. Write: BNA Films, a divi-l
sion of the Bureau of National Af-I
fairs. Inc., 5615 Fishers Lane.j
Rockville. Md. 20852. i
* * *
Advantages of Color-Coded Pipe
Pictured in "Color It Fibercast"
7- Five new color-coded product
lines of re-inforced plastic piping
systems are the essence of a new
14-minute color film. Color It
Fibercast. Intended for customers
and potential users of the Fiber-
cast Company's "color-coded"
products, the film is primarily di-
rected to the chemical processing
industrv'.
Application advantages of the
new machine-made re-inforced
plastic piping are clearly shown.
Now, the film says, customers can
purchase pipe by color. Prints are
available on business letterhead
request from the Fibercast Com-
pany, Box 727, Sand Springs,
Oklahoma, 74063. •
BUSINESS SCREEN
Pomotion Moves a Good Burndv Sales Film
iriniolhj Timid Connects" for the Biirntly (Corporation as a
ell-Cast, Product IMinded Picture Gets Excellent Support
fjHE Main Attraction of a
' broad, new distributor train-
in program launched by the
Bmdy Corporation, of Norwalk,
Cm., is a fascinating new film.
is made, including a live tooling
demonstration to provide the dis-
tributor salesmen with all the
facts necessary to make him more
familiar with the Burndy line, its
Toothy Timid Connects, amply major features and applications.
Timothy Timid.
fbifled by some of this year's
ai|;t interesting promotional me-
di The 28-minute film has as
ai^-h "story line " as prenluct line
II provides the audience with a
limatic treatment to lend sus-
xse and interest to product ed-
jction.
"he picture features actor Bill
VCutcheon as the ultra-timid
jtor Bill McCiitcheoii has tlim
IS in the Ruriuhj Corp. film. To/i
Ibottom. he is Tim Timid: Paul
werhoii.w: and Slurman Suaci .
esman who finds himself faced
h selling a hardboiled contract-
(who eats salesmen for break-
t) on a big connector order,
rough dream sequences in which
imid" sees himself as two top
jsmen. ""Paul Powerhouse"" and
lerman Suave", he imagines
iself successful and, at the same
e, fully describes the main
lups of connectors in the Burn-
line. The "moment of truth"
ivcs when "Timid" himself must
in and get the order. In the
Jl stages of the drama he re-
ms himself with a presentation
connector features and com-
ibic installation tooling,
"ollowing the film, a more de-
ed presentation of connectors
Each Burndy distributor organ-
ization is being provided with pro-
motional packages built around
the film — including up-to-date
price lists, catalogs, advertising re-
prints and a brochure recapping
the entire picture. Burndy field
sales offices have begun setting
up meetings with its national net-
work of electrical distributors to
present the film and meeting pro-
gram.
Timothy Timid Connects is a
color presentation, written by Le-
Roy M. Brain, Burndy's Director walk. Conn.; Jeri Sopanen lensed.
Film promotion is high spot of Burndy Corporation's campaign umoiig il.s
distributor audience.'^. Here's sample of the picture's colorful advance poster.
• H»ll help gcnefitc MIrt flr«'
- H0II ba th« moil colorful Mle«nun on your fore*!
' He'i got all lh» laltft conneclor know-how!
% BURNOV
Followup brochure supporting ""Timothy Timid Connects" is anntU, r ,;,t-
standing example of good graphic design of film promotnnml matenul.
of Advertising and Market Pro-
motion. It was produced and di-
rected by Bill Buckley, of Nor-
Technical talk during filming of
"Timolluj Timid' as Bill McCtilch-
eon (.wated) ll'flens to cameraman
Jeri Sopanen: producer director
Bill Buckley; and writer Roy Brain.
Clairol Has "The Natural Look"
in a Beauty Film for the Ladies
To demonstrate the exciting
part color can play in a woman's
life. Clairol. Inc., is now present-
ing a new film. The Natural Look
. . . And How to Achieve It,
which dramatically shows 20 ac-
tual beauty transformations.
Using "'real life" women — not
models — from all age groups
and all walks of life, these color-
coordinated beauty programs make
plain women pretty and pretty
women beautiful. Hair color, fin-
gernail polish, complexion, make-
up, all are shown as part of the
total look of beauty.
The film, produced by Dolphin
Productions, of New York, stresses
suiting a woman's beauty program
to her specific beauty problems
as well as her way of life. Fea-
tured are a busy mother of eight,
a nurse, a college girl, a charming
grandmother and many others from
all parts of the country.
The Natural Look . . . And
How to Achieve It is designed
for women's groups, and is avail-
ible on a free-loan basis from
Sterling Movies, Inc. •
IMBER 4 • VOLUME 28
41
NIlNi'llNtll D(«El(|^MENI fWiUU
l-.ccKiif./you !o SeH_ Cafa<ahy and
}^i\i^'''SU<kessjuUy. now
iirrd.aiffflar a-v train-
fr Bminess Insurance
B^iiranee sales training.
"Cvticw arrangements and
illustrative literature on this and
other insurance selling programs
contact the Better Selling Bureau,
1150 W. Olive Ave,. Burbank,
California 91506. Mention Busi-
ness Screen. •
Complete program materials jar
"Hcnc to Sell Auto buiiraiicc" in-
cludes manuals and sound .sfri;).s.
Audiovisuals Help
Sell Auto Insurance
ANEW Six-Phase audiovisual
training program — How to
Sell Auto Insurance Successfully —
is the latest in the extensive "How
to Sell" series developed by the
Better Selling Bureau of Burbank.
California for the insurance in-
dustry.
Presented in sound and color
filmstrips, accompanied by a "De-
veloper's Manual" for field guid-
ance, the new a-v training program
covers every step of the auto in-
surance sale: Prospecting. Ap-
pointment, Presentation. Objec-
tions, and Delivery of Policy. The
new series helps to bring the com-
plete selling process to life, pro-
viding quick and better under-
standing for the men involved and
providing them with an opportun-
ity for individual learning and
periodic review.
Recognized for its strict ad-
herence to those basic laws by
which men learn best, the Better
Selling Bureau applies Motiva-
tion. Application, Participation
and Measurable Progress to this
useful new program. It also fol-
lows the successful P-E-S-O-S
formula for holding stimulating
meetings: Prepare. Explain. Show,
Observe and Supervise.
Through use of the accompany-
ing Developer's Manual, salesmen,
who use the series are guided
through the course step-by-step —
shown what to do. what to say and
when to say it . . . all integrated
with the showing of the colot '
sound audiovisuals. • ' -
This program follows on the
jphe j^icific Missile Range Reports to Nation
^_P,ii^ific Missile Range,
rtered at Point Mugu,
r IS one of six such in-
rJdns Bi the U. S. It spreads
lt}e»eL'27.0OO acres and more
tfianfS.dQO' people are employed,
among theni some of the country's
leading scientists, engineers and
tectSncfen^: The Point Mugu com-
plex is valued on the nation's
books at approximately S350 mil-
lion dollars. This year, if costs run
abqiit the same as other recent
years, it is going to cost the U.S.
sevefal njillion dollars to operate.
Presently, the people at Point
Mugu are working on some 175
weapons testing programs and
nearly 100 new weapons and mis-
sile systems have been tested and
evaluated here. Navy. Marine
Corps, Air Force and Army wea-
pons s^st3^s and air-to-air, air-
to-yiflfce and surface-to-surface
missiles are all tested on this na-
tional missile range, extending
over 5.000 miles into the Pacific.
The dividends to the public of
this program are presented in a
new 26-minute color motion pic-
ture. Weapons That Work, an-
nounced last month by Rear Ad-
miral Raymond N. Sharp, com-
mander of the Pacific Missile
Range. Navy reservist Glenn
Ford, who spent over a month in
Vietnam on active duty this year,
narrates the picture. Commander
Ford does it simply and very well.
The film, carrying MN 10466 as
its title number, has been cleared
for public showing and prints are
available from Navy facilities
throughout the U.S. Contact the
nearest Naval District headquar-
ters or Navy Recruiting offices to
arrange for group showings on a
free loan basis.
The work of the Pacific Missile
Range is to provide a first-line of
national defense. Its weapons are
helping save lives in Vietnam,
knocking down enemy planes with
weapons tested at Mugu. Many of
the ground targets in Vietnam
have also been destroyed with
weapons proved on this Range.
As the film shows, the Navy
is making certain weapons work
the way they're supposed to, when
they're supposed to, at this Navy-
managed Department of Defense
complex. The film was produced
by the Center's photo lab ( Nav-
MisCen ) headed by Commander
Charles R. Longo. A highlight of
its content are the scenes of suc-
cessful missile intercepts, shown
in color film, and as exciting as
any footage recently shown. •
Pictured on the set at Point Mugu during shooting of Naval MissUe Cen-
ter's film "Weapom That Work" are Rear Admiral Raijmond .V. Sharp,
commander of the Pacific A/mi/e Range and members of photo crew.
Life in New Jerse
THREE New Jersey gas ui i)
companies have brought a ri-
ous sociological problem — the n-
controlled spread of urban grc th
— to public attention with he
showing of a new motion pic re
called The Good Life.
The film, sponsored by E a-
bethtown Gas Co.. New Jen
Natural Gas Co,, and South Ji
Gas Co,, shows how the Gai..,
State is rapidly becoming a ty
state. The growing problems, «, -
fects and difficulties associ pd
with the urban sprawl are vi\ '■
shown.
It is believed to be the
time any utility companies (
ventured into the area of criia!
state-wide problems not dire ly .
related to their own operati
The film mentions natural
only once and very briefly.
Made in cooperation with le
Urban Studies Center of Rutjrs
University. The Good Life d,ls
with the energies and conflts
that are bringing rapid char."?
to metropolitan areas and t
surrounding suburbs.
The film's major theme is le
need for citizen involvement n
planning and controlling the i-
ture growth of urban areas.
After tracing the historical -
velopment of industrial and url n
trends, the film deals with e
problems of central city decli;,
air. water and road pollution, i-
controlled housing developm(t,
industrial expansion, populatn
explosions and race integration
Governor Richard Hughes if
New Jersey, calls it "a very gnt,
realistic, exciting and frighteng
motion picture ... it tells
truth".
The Good Life is the result >f
two years of effort on the fl
of the three gas companies to (-
sume "a proper role in helpg
to deal with the problems cu-
fronting New Jersey and all urin
areas", James S. Abrams, ,.
chairman of New Jersey Nati il
Gas Co., said. Mr. Abrams
troduced the film at a recent N
York preview.
The Good Life is 23 minu '
in running time, and in col
It was produced by Response. Ii ,
of Princeton. New Jersey.
The film will be made avail.:
to civic groups and school^
New Jersey and to selected orj
izations in other states in the I:
Requests for the film should -
made to Stanley Kerke. Elizabe -
town Gas Company. One Eli -
bethtown Plaza. Elizabeth. N.J, '
42
BUSINESS SCREI
PDATING PART 1 FIGURES
j Later reports have now pro-
ded these statistics on com-
inies from A to |. covered in
'e previous report pages:
^ne^ica Radiator & Standard
Sanitary Corp. (I) (1-sf)
(3 AvP)
naconda American Brass Ltd.
(1)
Moit Corporation (4)
being Company. The (86)
(80 AvP)
'irroughs Corp. (2) (2-sf)
(5 AvP)
•istman Kodak Company (14)
(50 sf) (30-AvP).
)rd Motor Company (74)
(183-sf)
'oodvear Tire & Rubber Co.
(14) (4-sf) (18-AvP).
iierchemical Corporation (1)
PART II
— K —
jaiser Aluminum & Chemical Co.
[(5)
ansas City Medical Center (1)
ansas City Museum (1)
.f. Kaufman & Associates (1)
eamey & Trecker Co. (1)
?llogg Company (2-sf)
Isllogg Foundation (1)
\\e Kelly Girl Service (1)
ennedy Foundation (1)
5nworth Motor Truck Co. (2)
:ntucky State Citizens (1)
sichum. Macleod & Grove
I (1-sf)
ettering, Charles Foundation (1)
eystone Camera Co.. Inc. (1)
dde and Co.. Walter (2)
Jmball Systems. Inc. (1)
inkaid Industries (1-sf)
iwanis International (1-sf)
nights of Columbus (1)
notts Berry Farm (1)
ollsman Instrument Corp. (1-sf)
pppers Company (1)
raft Foods Co. (3)
roger Company (1)
— L —
Bkeside Laboratories (1)
pke Spivey Park (1)
lony Lama Co. (1)
jancaster Countv United Fund
I (1)
lando Agency (1)
ane and Young. Inc. (1)
landsdalc Forest Products (1-sf)
I KEY TO DATA .SYVfBOIi!
lumbers which follow each spon-
br's name indlcale motion pictures
9); followed by sound slldcfilms
lilmstrips) as (3-sf): and concluded
fa growing number of reports by
e total of audiovisual presentations
fSed by these sponsors (5-AvP).
Larson Boats (1)
St. Lawrence Seaway Corp. (1)
Lay Institute of Evangelism (1)
Lead Industries Association (1)
Lederle Laboratories (1)
lames Lee & Sons (1)
Lee Tire & Rubber Co. (1-sf)
Lehigh Acres Development Co.
(1-sf)
Lehigh Metal Products (1)
Lehigh Portland Cement Co. (1)
Lennox Industries Inc. (2)
Lever Bros. Co. (1) (1-sf)
Liberty Bell Foundation (1)
Liberty Mutual Insurance Co. (3)
(2-sf)
Libbv. McNeill and I.ibby (1)
(I'-sf)
Life Magazine (1)
Eli Lilly & Co. (10) (2-sf)
(3-AvP)
Lincoln Chamber of Commerce
(1)
Lincoln Mercury Div. (1-sf)
Linck Div. Walco Electronic
Corp. (1-sf)
Arthur Little. Inc. (2)
Litton Industries. Inc. (3) (1-sf)
Thos. I. Lipton. Inc. (1)
Lockheed-California Co. (2)
Long Beach Independent Press
Tel. (1)
Long Island Consultation Center
(1)
Long Island Press (1)
Lord Baltimore Candy & Tobacco
(1-sf)
Los Angeles County Museum of
Art (1)
Los Angeles Health Department
(1)
Louisiana Dept. of Education (1)
Louisiana Dept. of Highways (1)
Louisiana Farm Bureau Federation
(1-sf)
Loyal Order of the Moose (1-sf)
Lutheran Church in America (2)
Lycoming United Fund. Penn. (1)
— M —
Maccabees Life Insurance Co.
(1-sf)
Machine Design Magazine (1)
Madison West. Inc. (1-sf)
Malco Theatres (1)
Maloney. Regan & Schmidt (1)
Management, Assistance. Inc. (1)
Manhattan Shirt Co. (2-sf)
Manpower, Inc. (1)
Manufacturers' Mutual Insurance
Co. (1)
Manufacturers Trust Co. (1)
Marathon Oil Co. (1)
Marcona Mining Co. (1)
Marco Island Development Co.
(2)
Maritz Co. (2-AvP)
Marshall Maintemmcc (1)
Marsh & McLennan. Inc. (1-sf)
Marv Free Bed Hospital (1)
C. H. Masland & Sons (1-sf)
Masonile Corporation (2-sf)
Mass. Bowling Association (l-sf)
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
Report on 7,804. Audiovisual Media Produced in '66
-; These pages bring our substribers Hart I »o of this continuini;
sur»ey of Sponsor .Audiovisual Activitj, listing the motion pictures,
slideflims (sound filmstrips) and audiovisual presentations credited
to companies, trade groups, and institutional users during 1966.
Research for these columns of factual data began with the in-
dustrj's single most authoritative reporting source: our own I7lh
Annual Production Review, published earlier this year. Kollow-up
correspondence with sponsors throughout the L'.S. further verified
and increased these figures of Review -reported production.
These survey figures report 2,133 motion pictures, 827 sound
slidefilms (filmstrips) and 4,844 -Audiovisual Presentations" cre-
ated for and by these sponsors in the past year. A total of 1,297
sponsor names appear in Parts One and Two of this survey.
The only publication in the L'..S. exclusively devoted to the field
of audiovisuals in business and industry, BL'SINES.S .SCREEN is
well qualified through nearly three decades of consecutive, regular
service to undertake this continuing and vital survey task. Our in-
depth listing of specializing producers and Federal .4-V Programs
is fortified by our close, continuing contact with a majority of
active sponsors. >\e find the challenge stimulating: the end result
of great benefit to all who serve and are served by the powerful
sight/sound media in business, industry, trade groups, government.
Massachusetts General Hospital
(1)
Massey Ferguson Company (1)
Matson Navigation Co. (1)
Mathematics Assn. of America
(1)
Maxwell House (1-sf)
las. H. Matthews & Co. (1)
Maytag Co. (1)
The Matheson Company. Inc. (1)
McAnn. Thom (1-sf)
McCalls Magazine (2-sf)
A.Y. McDonald Co. (1)
McGraw-Hill Co. (23) (2-sf)
Mead-Iohnson. Inc. (1)
Meaker Corporation (1)
Mellon National Bank (1-AvP)
Melroe Mfg. Company (4)
Memphis Board of Education (1)
Merck Sharpe & Dohme (3)
(1-sf)
Meredith Publishing Co. (1-sf)
Merit Industries. Inc. (1)
Merrill. Lynch. Pierce. Fenner (1)
Merry. Calvo, Lane & Baker (1)
Methodist Children's Village
(1-sf)
Methodist Church (1-sf)
Metropolitan Life Ins. Co. (2)
(4-sf)
Metropolitan Utilities District (1)
Michigan Catholic Diocese (1)
Michigan Dept. of Health (1)
Michigan Dept. of Highways (1)
Michigan State Employee Assn.
(1)
Michigan Tourist Council (1)
Mid-.Allanlic Region Colonial
Stores (2)
Mid-Continent Area Power Plan-
ners (1)
Mid-Continent Regional Educ.
Lab. (1)
Mid-Continent Oil Co. (1) (1-sf)
Miles Shoes (1-sf)
Miller Brewing Co. (1)
Miller Construction Co. (1)
Millipore Filter Co. (1-sf)
Mill Neck Manor School for the
Deaf (1)
Miniature Precision Bearings, Inc.
(1)
Minneapolis Star & Tribune (1)
Minnesota Assn. for Retarded
Children (2)
Minnesota Mining and Manufac-
turing Co. (1)
Minnesota Theatre Co. (1)
Mirawal Co. (1)
Misceramic Tile Co. (1)
Mission Equities Ins. Group (1)
Missouri Fidelity Union
Trust Life Insurance Co. (1-sf)
Miss Universe. Inc. (2)
Mizrachi Women's Organization
of .America (1)
Mobil Oil Company (10)
(1 AvP)
Model Rectifier Corporation (1)
Modern Woodmen of America
(1-sf)
Mohawk Airlines. Inc. (1)
Mohawk Carpet Mills (1)
Molecular Research, Inc. (1)
Monroe .Auto Equipment Co. (1)
Monsanto. Inc. (3)
Monicfiore Hospital (1)
Montgomery Ward & Co. (2)
(4-sf) (4.000 AvP)
Moore Dry Kiln Co. (1)
Mcx)re-McCormack Lines, Inc.
(1)
.DUMBER 4 • VOLUME 2B
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
Morrison Cafeterias Cons. Inc.
(1) (1-sf)
Motorola, Inc. (1)
Motors Insurance Corporation (1)
Mott Foundation (I)
Mountain States Telephone (1)
MRC Corporation (2)
Muscular Dystrophy Assn. of
America (1)
Musilog Corporation (1)
Mutual of Omaha Insurance Co.
(2)
M & T Chemical Co. (1)
— N —
Nash Engineering Co. (1)
Nassau Library System (1)
NABAC (2-sf)
NAMCO-Ingalls (l-sf)
National American Wholesale
Grocers' Association (1)
National Apple Institute (1)
National Arthritis Foundation (1)
National Association of Blue
Shield Plans (l-sf)
National Assn. of CP.A.S (l-sf)
National Assn. of Manufacturers
(J) (1 AvP)
National Assn. of Engine & Boat
Manufacturers (1)
National Assn. of Retail Druggists
(1)
National Assn. of Sec. School
Principals (I)
National Automobile Dealers
Association (1)
National Basketball Association
(I)
National Biscuit Company (2)
National Business Forms (1)
National Coal Association (1)
National Council of Catholic Men
(I)
National Council of Churches
(l-sf)
National Dairy Association (l-sf)
National Dairy Products Corp
(l-sf)
National Distillers & Chemical
Corp. (1) (l-sf)
National Education Association
(1)
National Education Program (3)
National Electrical Contracting
Association (I)
Narional Electronic Distributors
Assn. (l-sf)
National Gypsum Co. (1) (2-sf)
National Industrial Conference
Board (1)
National Institute of Health (1)
National Lead Co. (l-sf)
National Multiple Sclerosis Society
(1)
National NuGrape. Co. (1)
National Outerwear Sportswear
Assn. (1 AvP)
National Park Service (1)
National Plant Food Institute (1)
National Renderers Association
(I)
National Retail Hardware (1)
National Safety Council (8)
National Science Foundation (2)
National Shoe Retailers Assn.
(1-AvP)
National Society for Prevention of
Blindness (2)
National Tuberculosis Association
(2)
Nationwide Mutual Insurance Co.
(1)
Nebraska Div. of Resources (1)
Nebraska Synod. Lutheran Church
(1)
Neptune Meter Co. (1)
Network for Continuing Medical
Education (1)
New England School of Art (1)
New England Telephone Co. (1)
New Idea Farm Equipment Co.
(l-sf)
New lersey Bell Tel. Co. (2-AvP)
New lersev Business Magazines
(1)
New York Telephone Co. (4)
New York Central System (1)
New York Coffee & Sugar
Exchange (1)
New York City Dept. of Traffic
(1)
New York Departmental Com-
mission for Court Administra-
tion (1)
New York Life Insurance Co.
(2-sf)
New York Mercantile Exchange
(1)
New York Racing Association (2)
New York State Conservation
Dept. (2)
New York State Gas & Electric
Co. (1)
New York State Health
Department (1)
New York State Public Works
Dept. (1)
New York Stock Exchange (1)
New York Supreme Court (1)
New Zealand Govt. Tourist
Office (2)
Newsweek Magazine (2)
Newsday ( 1 )
Niagara Mohawk Power Corp.
(2)
Norfolk (Va.) Chamber of
Commerce (1)
Norfolk Professional Sports, Inc.
(1)
Norris & Co. (l-sf)
Northeast Airlines. Inc. (l-sf)
Northeast Utilities (1)
Northern Illinois Gas Co. (1)
North Platte Chamber of
Commerce (!)
Northwest Ban Corporation (l-sf)
Northwestern Bell Telephone Co.
(2)
Northwest Forest Industries (1)
Northwestern Intermountain
Development Corporation (l-sf)
Northwestern Mutual Life Ins.
Co. (l-sf)
Norton Company (1) (l-sf)
(48 AvP)
Norwich Pharmaceutical Co.
(l-sf)
Nuclear Material &. Equipment
Co. (1)
— O —
Ocean County Board of Chosen
Freeholders (1)
Ocean Grove Camp Meeting Assn.
(1)
Ocean Spray Cranberries, Inc. (1)
Office of Economic Opportunity
(7)
Ohio Bell Telephone Co. . (2)
(4-sf) (1-AvP)
Oklahoma Welfare Department
(1)
O'Leary Advertising (1)
Olson Travel Organization (2)
The Oliver Corporation (3)
(3-sf)
Oliver Tire & Rubber Co. (1)
Olivetti Underwood Corp. (2)
Order of de Molay, Supreme
Council (1)
lohn Oster Mfg. Company (3-sf)
Otter Tail Power Co. (2)
Outboard Marine Corp. (1)
Ovation Cosmetics (2-sf)
Overseas Press Club of America
(1)
Owens-Corning Fiberglass Corp.
(2-sf) (2-AvP)
— P —
Pacific Lighting Co. (1)
Pacific Logging Congress (1)
Pacific Scientific Corporation (1)
Pacific Supply Cooperative (1)
Pacific Telephone Co. (2) (l-sf)
Pack Medical Foundation (1)
Page and Page Co. (1)
Paine, Weber. lackson & Curtis
(l-sf)
Palmer Writers School (l-sf)
Pampel & Associates (l-sf)
Pan American Health
Organization (1)
Pan American World Airways
(11)
Panhandle Eastern Pipe Line Co.
(13)
Parents Magazine (1)
Parke, Davis & Co. (1)
Pasadena Art Museum (l-sf)
Robert Patrick (2)
Patriot-News Co. (1)
Pearson Candy Co. (I)
Peekskill Enterprises (1)
Penny. I.C. Co. (2) (3-sf)
(2-AvP)
Pennsylvania Folklife Society (1)
Public Instruct i
Railroad Co. li
Pennsylvania Internal Aff,
Dept. (1)
Pennsylvania
Dept. (1)
Pennsylvania
(l-sf)
Penton Publications (1)
Dr. Pepper Co. (2-AvP)
Pepperidge Farm. Inc. (1)
Pepsi-Cola Company (5) (6-sl
The Perkin-Elmer Co. (I)
Perkins School for the Blind (
Personal Products Co. (1)
Perry Publications (1)
Peter Pan Inc. (1)
Peterson Associates, Inc. (1)
Pettibone Mullikin Corp. (1)
Pfaff American Sales Corp. (1)
Chas. Pfizer & Co. (1) (1 Av
Phelps Dodge Copper Produ
Corp. (1)
Philip Morris Company (2) (1-;
Phillips Petroleum Co. (3)
Philadelphia Electric Co. (1)
Philco Corporation (1)
The Phoenix Company (1)
Picatinny Arsenal (2)
Pierce Specialized Equipmi.
(l-sf)
Pilot Projects. Ltd. (1)
Pioneer Hibred Corn Co. (1)
Pioneer Restaurant Systems (l-s
Piper Aircraft Corp. (1 AvP)
Pitney Bowes Inc. (1)
Pittsburgh Plate Glass Co. (2)
(3-sf)
Plantation Chamber of Commer
(1)
Plimouth Plantation (1)
Plymouth Dealers LA (1)
Polaroid Corporation (2) (l-sf:
Polynesian Cultural Center (1)
Porter Electric Co. (1)
Portland Cement Association (
Port of N. Y. Authority (1 AvP'
Post Cereals (1)
PPG Industries (1) (l-sf)
Prairie Farmer Publications (1)
Pratt & Whitney .-Aircraft Co. (-
Pratt & Whitney Machine To
Div. (1)
Precision Thermometer & Instr
ment Co. (l-sf)
Premium Advertising Associatii.
(1 AvP)
Prestolite Company (1)
Procter & Gamble Co. (3)
Professional Budget Plan (l-sf)
Proto Tool Co. (2-sf)
Prudential Insurance Co. of
America (2) (l-sf)
Psychotechnics, Inc. (l-sf)
Public Affairs Research Coun^
(1)
Public Service
Co. (1)
Public Service
(2)
Puerto Rico Aqueduct Auth. (1
Pullman-Swindell Dressier Di-
(1)
Electric & G,
Co. of Colorad
44
BUSINESS SCREE
'uck-The Comic Weekly (1)
I'ure Oil Company (1-sf)
'urex Corporation ( 1 )
I -Q-
puaker Oats Co. (3)
Quaker State Oil Co. (I-sf)
Juality Bakers of America (Isf)
duality Chekd. Dairy Products
j Assn. (I-sf)
Euanrud Company (1)
-R-
adiation. Inc. (I)
Ralston Purina Co. (2) (2-sf)
illen Raskob Learning Inst. (1)
^aybestos Company (1)
{aybestos Manhattan Corp. (1)
Raytheon Company (2)
|(eader's Digest ( 1 )
(Recognition Equipment Co. (1)
(edbook .Magazine (I-sf)
,<ed Cedar Shingle &. Handsplit
Shake Bureau (1)
{edfield Gun Sight Co. (1)
;:d Reed Organization (I)
Jeeves Brothers (1)
Jemington Arms Company (2)
jlenault. Inc. (4)
jtepublic Aviation Corp. (I)
tepublic Steel Corporation (I)
■ (1-sf)
tesearch Institute for the Sludv
! of Man (1-sf)
teynolds Metals Co. (2)
Reynolds Plastics Co. (I)
Iheingold Breweries. Inc. (I)
fhode Island .Apprenticeship
; Council (1)
'hode Island Development
Council (I)
fichfield Oil Company (l-AvP)
tidge Pike Lumber Co. (I-sf)
tiegel Textile Corp. (1)
lobbins & Company (1)
toberts & Barry (7)
toche Laboratories (I)
t M C Corporation (1)
locket Research Foundation (I)
[ohn Haas Co. (I)
pnson Corporation (I)
lossion Kremer & Slaughter (I)
toyal Crown Cola Co. (1)
tudco & Moore Business Forms
(1-sf)
— S —
A A B .Automobiles Inc. (2)
lackner Products Inc. (1-sf)
'acred Heart Hospital (1)
afe Car Educational Inst. (Isf)
1 afeway Stores Inc. (I-sf)
hahara Products (I)
andia Corporation (I)
|l. Francis Hospital (I-sf)
II. loseph's Hospital (1)
|l. Louis Society for Crippled
li Children (I)
Ijt. Petersburg Times (1-sf)
llakrele. Inc. (I)
|ara Lee (I-sf) (l-AvP)
lalvation .Army (I-sf)
.anders Associates (3)
iian Bernardino Inland Empire
UMBER 4 - VOLUME 28
(1)
Sandoz. Ltd. (2)
San Francisco Giants (1)
Sanico (I-sf)
Santa Barbara Chamber of
Commerce (I)
Saturday Evening Post (I) (I-sf)
SavCote Mfg. (1)
Scandinavian .Airlines System (1)
Schering Corporation (2)
Ralph Schiff & Partners (I-sf)
los. Schlitz Brewing Co. (3)
(2-sf)
Schluderberg-Kurdle Co. (I)
Scholastic Magazines (1)
Schwerin Research Corp. (I)
Science Engineering Assoc. (I)
Science Research Associates (2)
(I-sf)
S C M Corp. (2)
Scott & Fetzer (1)
Scott — USA (1)
Scripto. Inc. (I)
Sea & Ski Corp. (1)
Seagram Distillers Co. (4)
Sealy. Inc. (1)
Searie & Co. (1)
Sears Roebuck & Co. (4-sf)
Seco. Inc. (I)
Semco Mfg. Co. (I)
Seven Arts Associated Corp. (4)
Seven-Eleven Stores (1)
Seven-Up Company (I) (2-sf)
Shelco. Inc. (I)
Sheldon Leonard Prod. (I)
Shell Oil Co. (5) (l-AvP)
Sherwin Williams Co. (1)
Sidewinder Corp. (1)
Sigma Delta Chi (1) (l-sf)
Silver Springs (2)
Simmons Company (1) (2-sf)
Simon & Gwvnne Advertising
(1-sf)
Simonds Saw & Steel Co. (I)
Simoniz Company (I)
Simplex Wire & Cable Co. (I-sf)
Simpson Timber Co. (I)
Sinclair Refining Co. (1)
Alfred P. Sloan Foundation (I)
Small Business Administration
(1)
A.O. Smith Corporation (2)
Mrs. Smith Pies (I)
Smith. Kline & French Labs. (2)
Soap & Detergent Association (I)
Society for Comparative
Philosophy (1)
Society for Rehabilitation of
Facially Disfigured. Inc. (1)
Sohio Co. (1)
Solow Weston (1-sf)
Southern Bell Telephone Co. (I)
Southern California Edison Co.
(1-sf) (lAvP)
Southern Cross Sleep Products
(1)
Southern 500 Film Corporation
(1)
Southern Living Magazine (I-sf)
Southern Pacific Co. (I)
Southern Pine Association (1)
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
Southwestern Bell Telephone Co.
(1)
Sperry Rail Service (I)
Sperry Rand Corporation (II)
Sperry Gyroscope Co. (3)
Herbert Spiegel, M.D. (2)
Sportswear Group (I)
Squibb. E.R. & Sons. Inc. (3)
Squirt Bottling Co. (I-sf)
Stackpole Carbon Co. (I)
Standard Brands. Inc. (3)
Standard Conveyor Co. (I)
Standard Motors Products (1)
Standard Oil Company of
California (9)
Standard Packaging Corp. (I)
Standard-Triumph Motor Co. (I)
Stanford Childrens Convalescent
Hospital (1)
Stanley Furniture Co. (1)
Stanley Works (I) (2-sf)
Starkist Foods. Inc. (2-sf)
State of California (2)
State of Kentucky (I)
State of Missouri (I)
State of New lersey (I)
State Historical Society of
Colorado (I)
State Mutual Life Assurance Co.
of America (I-sf)
Slate Street Bank & Trust Co. of
Boston (I)
Steelcase. Inc. (I)
I. P. Stevens & Co. (2)
Patricia Stevens Co. (I-sf)
Stewart-Warner Corp. (I) (2-sf)
Stokely Van Camp Corp. (I)
Stone Foundation (1)
Stone & Webster Engrg Corp.
(1)
Stonv Brook Development Co.
(1)
Strohs Brewing Co. (I)
Structural Clav Products. Inst.
(1)
Studebaker Corporation (I)
Sturtevant Company (I)
Success Motivation Institute (1)
Sunset Magazine (I)
Superior Electric Co. (1)
Superior Steel Castings Co. (2)
Steel Founders Society of America
(5)
Susquehanna Advisory Comm.
(1)
Svvartwout. Inc. Indiana (1)
Swift & Company (2)
Swiss .Airlines (I)
Sylvania Electronics Co. (7)
Syniex Corporation (I)
Systems Development Corp. (I)
— T —
Taft Center (I)
Talon-Delehantv (I)
Tell City Furniture Co. (I)
Telemetries. Inc. (I-sf)
TEMCO-Duplex Division (1)
Tenatex Corporation (I-sf)
Tennessee Industries (1)
Texaco. Inc. (I)
Texas Comm. on Alcoholism
(lAvP)
Texas Girl Scout Council (1)
Texas State Highways Depl. (1)
Texas State Optical (I)
Textron Electronics, Inc. (1)
3-M Company (5)
Tidewater Oil Co. (1)
Time-Life, Inc. (2-sf)
Time-Life Broadcasting Co. (I)
Timken Roller Bearing Co. (I)
Tinnerman Company (I)
Titanium Pigment Corp. (I)
Toro Mfg. Corporation (1) (2-sf)
Torrington Mfg. Co. (1)
Towlsaver-Hughes & Law (I-sf)
Town & Country (I-sf)
Tracv Locke Ce. (3) (I-sf)
(lAvP)
Trager Mfg. Co. (I)
Trans-Texas Airways (1)
Trans World Airlines (7)
Travelodge Corporation (I)
Tri-Graphic Corporation (1)
Tri-Valley Growers (2-sf)
Travelpower. Inc. (I-sf)
Travenol Laboratories (1)
True Temper Corporation (I)
Tupperware International (1)
— U —
UARCO. Inc. (1-sf)
UNARCO (I)
UNIVAC, Inc. (I) (1-sf)
UNVIS, Inc. (1)
Union Camp Corporation (I)
Union Carbide Corporation (2)
(2-sf)
Union Oil Co. (1-sf)
Union Pacific Railroad (1)
Uniroyal (2) (I-sf)
United Air Lines (17) (4-sf)
United .Appeal (1)
United Appeal of Greater Cleve-
land (I)
United Auto Workers Union (1)
United Bay Area Crusade (2)
United Community Funds of
.America (I)
United CoTimunity Services(l)
United Fruit Co. (3)
United Fund (1)
United Fund of Buffalo & Erie
Countv (I)
United Fund of Dallas County (I)
United Fund of Philadelphia ( I)
United Givers Fund of Greater
Baton RouRC (1)
United Giver's Fund of Rich-
mond.. Henrico & Chesterfield
(1)
United Greenfield Corp. (I)
(CONTINUED ON PAGE 72)
45
One of "live-action" .sequences from the Air Force motion picture on "Stjstcm Program Management.'
AIR FORCE SYSTEMS PROGRAM MANAGEMENT
The U.S. Air Force Has Completed New Three-Part Film ^Tiich Fresenis
Sound IManagement Procedures to Its Contractors and Air Force Personnel
T F A MAN Were building a home for his
family, lie would want it built to his speci-
fications, within planned costs and finished on
time. Or if an organization were planning a
grand banquet, they would want the cooks,
bakers, waiters and planners to deliver a gour-
met's delight, served hot. on time and within
their budget.
In both cases, the common ingredient neces-
sary to successfully complete the task is sound,
positive management control.
The United States Air Force has recently
completed an improved, corporate way of do-
ing business — one that produces what is
needed, when it is needed, and with the best
use of the taxpayers' dollar.
One of the most important concepts de-
veloped by the Air Force in the last decade, it
is called System Program Management — a
system which enables the United States to con-
ceive and build airplanes like the B-70. the
"Dew Line" electronic system to warn the
United States of an enemy attack, and our
mighty inter-continental ballistic missiles.
The basic guidelines for System Program
Management are contained in a series of man-
uals prepared by the Air Force Systems Com-
mand (AFSC). the command charged with
developing, testing and producing all new Air
Force systems.
Called the "375 series manuals." they pro-
vide a road map and detailed instructions for
conducting all important activities in a system's
life cycle — that is. from "cradle-to-grave." It
is a tremendous job, involving thousands of
people and billions of dollars.
Explaining Procedures Is a Complex Task
The problem of teaching Air Force and con-
tractor personnel the procedures to manage the
development and acquisition of a system in-
volves a communication comple.xity of schools,
books, closed circuit TV, motion pictures and
in fact every possible aid.
Early attempts at quick dissemination of the
requirements of these new procedures resulted
in preparation by AFSC of a series of three
videotapes and 16mm kinescope copies. These
served the immediate purpose of informing top
management and are still being widely viewed.
However, the amount and complexity of ma-
by Albert H. Richards, Production Super>is
1.3.50th .Motion Picture Squadron (.\1.\C)
terial to be covered makes it virtually imp
sible to use this medium effectively for train
purposes. This led to a need for a creative f
approach to the subject using the best prol
>;ional talent. Consequently, AFSC approacl
ilie Air Force Aerospace Audio-Visual Ser\
of the Military Airlift Command for help,
original request was to prepare five train
films under the titles of Systems Engineer
Management Procedures. System Progr
Configuration Management, System Mana
men! Introduction to the System Managem
Concept, and Systems Data Management.
Subjects Ha\e Little "Box-Office" .\ppes
Hardly subjects with box-office appeal,
list of titles was enough to cause consternat
among the veterans of the Audio- Visual
ice who have produced literally thousands
motion pictures on every known subject,
accepting the challenge to fulfill a real ne
the 1350th Motion Pictures Squadron
Wright-Patterson AFB, Ohio, was assigned
task. This involved contracting for and sup
vising the writing of scripts and production
independent commercial picture producers.
The problem of contracting for the script
was compounded by the need for five mot
picture writers with engineering backgroi
because of the tremendous amount of techni
information to be sifted through before
scenarist could begin to develop a story,
Andrew Gold Productions, New York, \
selected as the contractor to furnish the writt
The writers met with top Air Force techni
people familiar with the various phases of S
tem Management and the details of the m
uals. Together they proceeded to try to br
life to manuals and regulations.
The first problem encountered was the n
for a story line to carry through from the
ception of a system to its operation. Sev£
systems under development were examined
hope one could be used to follow the life cj
from concept to operation but were rejec
because they either did not have suffici
progress in development or security regulatii
prohibited release of the information desir
With the tremendous amount of material :
be presented, it became extremely difficult :
try and determine where to end the detail :-
go on with the show. The writers in tryinL^
(CONTINUED ON THE FOLLOWING PAGE -^
System Program Office (SPO) i.v the Air Force's A "System" is matle up of facilities, hardware. There's another kind of "System" that'.s
nianagcment team respomiblc for all systems. people and procedural data, as the film shows, by contractors without Program Manageme
46
BUSINESS SCREl
Just what the planners ordered:
a color print film
with no contrast build-up.
These are two of our Product Planners.
They monitor the needs of the motion
picture industry on the one hand and
the capabilities of Kodak on the other.
Like a good many of you. they saw the
color explosion coming, and the result
was a high priority in our R&D program
for high-speed color films. Then, with
Kodak Ektachrome EF Films launched,
they knew you'd want a print film that
would give you "projection-contrast"
prints directly from your "projection-
contrast" camera originals. Just intro-
duced is new Eastman Ektachrome R
Print Film, Type 7388.
Ektachrome R Film will extend your
use of EF and MS dramatically. You'll
use it for keeping a record of the cam-
era original. For circulating (most eco-
nomically, up to about ten copies)
documentaries or industrial films. For
delayed broadcast of network features.
We think you'll be delighted with the
quality of the copy — it takes a sharp
eye to tell it from the original. And you'll
like the fact that it, too, goes into the
new (and faster, cleaner) ME-4 Process.
How do we at Kodak know where your
needs are? Whenever possible, we put
ourselves in your place. And we have a
direct line to you through our motion pic-
ture engineers in the offices listed be-
low. We think this gives us a sound
business relationship: profession-
als working with professionals.
EASTMAN KODAK COMPANY
A71ANTA, 5315 P.otM... Induiirlal Blvd.. Cho^W... 30005, 404_Gl 75211, CHICAGO- IWl W..i Zlnd Si.. Ool B.oot, 60533. 31J-«4 IWn.
DAllAS UOOC«dor Sr'lng>«().'5335. 3H— H 1. 3221; MOUYWOOO. 4706 Sonio Momco Bl.d, «003«i 213-444-6131,
NEW Y08K. 200 Potl A.., 10017, 212-MU 7.70eO, SAN flANOSCO, 3250 Von N.u A«, MM9, 41i_776<OS5
47
^
-^
•^
1
^
^
' 4i^B^^^^^^~
\\
^^^^^^^^^
iii
^
^
Contractors building systems for the Air Force-
are required to make tesis at periodic intervals.
(continued from the preceding page 46)
understand and properly present the material
in the narration were ignoring the visual
presentation which made each treatment and
rough script a lecture and not visual presenta-
tion. There were many frustrating hours spent
in discussion and times when nearly everyone
concerned felt it would be best to abandon the
whole project.
Films Consolidated After Procedure Changes
Then came a bitter blow with the announce-
ment from AFSC that there were important
changes taking place in systems engineering
management procedures which would preclude
any further attempt of trying to present that
phase of the story. On the brighter side, the
Systems Data Management film got off to a
good start and this film was produced — even
before the story line was prepared for the
others. After considerable evaluation and re-
grouping, a decision was made to consolidate
the System Program Management. System Pro-
gram Configuration Management, and System
Management Introduction to the System Man-
agement Concept fihn into one three-part film
entitled. System Program Management. The
three parts became: Conceptual Phase, Defini-
tion Phase, and Acquisition and Operational
Phase. These phases correspond to the com-
plete system life cycle.
To eliminate the diversity encountered in
the previous scripts only one writer, Mr.
Richard Wormser, of Andrew Gold Produc-
tions was retained. Of the original ten AFSC
representatives and technical advisors, three re-
mained: Lt. Colonel William H. Mason as
Command Representative, Major Frederick
L. Hofmann and Mr. Milton Ratynski as Tech-
nical Advisors. Representing the 1350th Mo-
tion Picture Squadron were Albert H. Richards
as Production Supervisor and Louis Terrizzi as
Animation Supervisor.
The original story line — using a system
under development — was abandoned for a
unique approach from a training standpoint.
The main character in the film was now por-
trayed as a motion picture writer, acting as he
would if he were assigned to write a script on
system program management.
Technique Presents Questions; Then Answers
This permits the audience to identify with a
character, the writer, and is valuable in pre-
senting important uuestions and answers which
would seem out of place or strained if pre-
sented any other way. The actor appears
throughout the film progressing through all
phases of a system life cycle, at various loca-
tions where development activities take place.
The need for one single system to be fol-
lowed was alleviated because the motion pic-
ture writer provides the needed continuity. Ac-
tual examples used included a space system,
an electronic system, and an airplane system.
This mix was felt to offer a wider audience ap-
peal than would one example.
Another unique feature employed was that
of a "film within a film." Following the well
known principle of giving an overview when
teaching a subject, an animated sequence was
inserted into live action. Ostensibly this was to
show the motion picture writer the rudiitl
of his task. In reality it sets the stage foif
viewer and gives him a framework for the(
tails which follow.
Using this new approach an accepi
script was written for the three part film. [
lowing normal Air Force contracting prj
dures, five companies were solicited to bi(]|
the production of the package; two
to bid. The winning bidder was Nor
Studios, Inc., Washington, D.C. An exc
team was gathered for the job, i
Werner Schumann, live-action director;
Lockwood, animation director; Pinckney !|
(continued on the following page
New Tool for Animation: the Computer
Innovator Al Stahl Speeds Work of Animated Productions hy Inslalling
a Digital Computer, Control Console and Intricate New Stand to Match
ONE OF THE Most Exciting new motion
picture production techniques to be de-
veloped by the industry in a long time is now
in operation at Animated Productions, Inc..
New York. It is a computer-controlled anima-
tion stand which not only permits great sav-
ings in production time and expense, but also
opens up new vistas of creativity for the ani-
mation film director.
Al Stahl. one of the country's outstanding
animation directors, has been dreaming of a
system like this for many years. Finally come
to fruition, and largely of his own design, the
system permits the director to plot all the an-
imation techniques he needs in advance on a
teletypewriter which feeds a pre-programmed
digital computer. This directs the animation
stand through all the motions of animation film
production automatically, quickly and com-
pletely accurately.
Animation stand in background and control con-
sole at right. All controls arc interchangeable
helween manual ami automatic operation. Green
and red lights indicate the status of operations.
Built at a cost of over $150,000 byj
Oxberry Corporation and other suppliers,
system consists of common teleprinter,
tomatic tape punch, an 8000-word digital i
puter. an elaborate camera control consj
and a new, highly complex animation
which is the latest and most sophisticated
able anywhere, with ultra-precise index
1 1000 inch movements, automatic lens
automatic platen lift, and special pulse ac
motors for all movements.
With this system an animation director I
do such things as planning the camera exd
ure sheet for a 30-second commercial witl
complicated moves in as little time as
minutes, as against two hours under ordin
production techniques. Actual shooting
for this type of 30-second film could be dl
.Animation director types the instructions to
animut'on .ttund ju.st ((.s iheij appear on the- .rfil
hoard of the .-icript. He H.vcv frame numher.i]
.tlead of number of secomt.s— otherwise /(iiiglil
is quite .r.milar. Each I'ne of the in.slructil
is II change of mocements or art — the eompti
calculntes all inlenen'ng frames for the f.\
48
BUSINESS SCREJ
I'ne 1: Art Director at J. Walter Thompson Co.
ifructs animator to start panning left at lA;
■ft zooming at IB ami start a dissokc at IC.
Scene 2: animator must end ztJom and dtswlie at
2; start a spin at 2.A and zoom at 26, ending tlw
operation at 2C. timed at seven seconds noted.
Scene 3: opt ».v u i7/i a match cut at 3; tuo jump
cuts at 3.-V and B; a steady shot of 3C. and erul-
iii« with a suish pan .sequence of just ten seconds.
Tapproximately 24 minutes, as against five
lirs the "old way."
The new system offers much more artistic
ctrol for the animation director. He can
(Complicated and extensive moves that would
je been exceedingly troublesome without the
Liputer"s precise controls. The story board
igner is free to go much "further out" than
ever could before.
or instance, the computer-controlled stand
superimpose actions, zoom, pan. skip-frame
dissolves — all simultaneously and ef-
lessly on the part of the camera operator.
fact, once the director has punched his
Irol tape, any average assistant can oper-
ll the stand, for there are any number of
;^lroIs built-in to insure against error.
Computer Helps Prevent Director's Error
Even the director, himself, is checked on his
ft errors. For example, all animators know
1 panning too fast, too close, creates an un-
isant effect on the screen called "strobing."
Animated Productions system completely
^ents this because the computer has been
jrammed to answer back with a prompt
ning in case it is ever ordered to make such
lOve.
he computer has thus tar — a few weeks
r installation — been programmed with
■ a dozen zoom and horizontal "curves"
:ring rates of speed in acceleration and
eleration for various movements of the
d. and a hundred or more "curves" arc
;iblc. and will be programmed in the fu-
. .Any of these may be put into effect —
irate to the 1 1000 of an inch at any time
lout the necessity of preparing lengthy and
plicated exposure sheets.
Pro-Programs DLssolves in .\ny Increment
•thcr moves which have been prepro-
imcd on the computer for future use at
time are dissolves in any increment, and
es of skipframing.
lie system is ideally suited for use with Al
I's Fotomation technique, by which fast
ing motion pictures from all sorts of sta-
^matcrials are made. .\ recent example is
ijinsurance company's filmstrip which was
iertcd into a motion picture with several
Kn zooms, pans, dissolves, etc. in just four
irs of camera time. It would have taken a
Bk or more with conventional techniques
i it wouldn't have been as good. •
Loading tape on the rtiulcr. 7'/ii con.soJe auto-
matically positions tlu tape to "start" operation.
C.Dmpiitcr is on the left; automatic tape punch is
at riiiht. Director i.\ shown removing a piece of
jinishtd tape from reel, ready for the slaiul.
CLltoTi LAjm TV COI.OK 3* StC SOI^D
mOtii AMI^MIir PMOOJCTtONS ■•»€
HOt-P fOK MJI.L ir OOOO
si««T rax LirT ««3b
STAMT £0OM »»1k
jTAaT i» r otss
CMC PAN. soon, 01
STMT VIH
STMT lOOt
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Computer Fotomation Exposure Sheet sluncs how
animatii>n director programs the computer to ac-
complish these moves. Camera exposes film in
matter of minutes (hours by conventional means).
BUSINESS SCREEN PHOTOS BY BOB SEYIvtOUR
Closeup of console, showing indicating buttons
lightid. Camera is zooming down on Channel A.
moving north and ea.st on Clianncls B and C.
The "Channel .Ai.n'gri Error" buttons light up if
director has erred in assigning correct clmnncls to
the necessary movus. It won't permit such errors
as programming a "fade" when shutter is capped.
MBER 4 • VOLUME 28
Scene from latest McDonnell Douglas Corporation film, produced on be-
half oj KLM Royal Dutch AirHius, pictures Marincland of the Pacific.
Douglas Film to Help Promote U.S. Travel
San Francisco before winding up
in Soutliern California. They'll go
to Palm Springs, Marineland of
the Pacific and. of course, to Dis-
neyland.
The KLM film was primarily
created to acquaint Europeans and
potential U.S. visitors from other
lands with the United States scene
today. But the film makers at
McDonnell Douglas' Audio-Visual
Center can safely assume that it
will be welcome fare in this coun-
try as well. •
* * *
"Autumn in Pennsylvania" Gives
Widescreen View of Scenic State
1< The Commonwealth of Penn-
sylvania is showing its most at-
THE "See THE U.S.A." travel
promotion campaign has
gained some important new film
allies, helping to encourage travel
to the United States by visitors
from abroad. One of the latest
motion pictures to aid this effort
has just been completed by the
Audio-Visual Center of the Mc-
Donnell Douglas Corporation on
behalf of KLM Royal Dutch Air-
lines.
Scheduled for showings in the
66 lands served by KLM is a new
28 '/2 -minute color picture on
America. The film takes viewers
from Maine to California. Scenic
villages of New England and a
lobster hunt in that area are
lensed; there's New York City,
Washington, D. C, Chicago and
pictorial highlights of the west. . .
This new McDonnell Douglas
film picks up historical landmarks
such as Mount Rushmore in South
Dakota and travels to picturesque
New Orleans. Enroute it glimpses
the towering arch on the Missis-
sippi that marks St. Louis' "gate-
way to the West" and then speeds
across the land to the Grand Can-
yon and the bright lights of Las
Vegas.
Viewers will attend a rodeo at
Indio and ride the cable cars in
Palm Springs aerial tramway is pic-
tured ill "See the U.S.A." film pro-
duced for KL.Vf Airlinc.t by the
McDonnell Dous.la.'i A-V Center.
When Hollywood Film Enterprises says —
COMPLETE 16MM FILM LABORATORY SERVICE
it means:
Daily Processing of
V B & W Negative
V B & W Reversal
\ Ektachrome Type 7255
\ Ektachrome E.R. Type 7257-7258
\ Ektachrome M.S. Type 7256
V Ektachrome E.F. Type 7242
Same-Day Service —
processing your color originals
and furnishing color prints —
\ Ektachrome Dailies
\/ Kodachrome Dailies (expedited service)
Providing
\/ Optical Masters
\/ Reduction Prints
\/ Additive Scene-to-Scene Color Printing
v' Eastman Color Internegative
Release Prinfs —
\/ Black & White
^^/ Eastman Color
■\/ Kodachrome
And Always —
PERSONALIZED SERVICE. To find out what Personalized
Service can mean to tjou, ask any of our regular, satisfied
customers, or better yet, try us!
HOLLYWOOD FILM ENTERPRISES INC.
6060 SUNSn BLVD. • HOLIYWOOD, CALIFORNIA 90028 • PHONE 213 464-J181
FOR tn^line^l^
inj^OLOR
or Black & White
Serving film producers since 1907 —
The Laboratory that's OLDEST in Experience
and NEWEST in Equipment . . .
"iNAMr Doo''int
ABSI|»T*MlN0H)%R0f3»|J
Marquee heralds world premi
()/ ".Autumn in Penmyhania" a
ing showing in Harrishurg,
tractive face in a new film n
being shown in theatres throughi t
the eastern part of the coun
through Modern Talking Pict
Service, Inc.
Shown wide-screen, one of
most unusual aspects of the l<-
minute theatrical short, Autumm
Pennsylvania, is the sound tra
which contains more than
sound effects. These range fr i
actual live dialogue of geese hu-
ers, to the thunder of mount i
waterfalls, the crash of anci t
long rifles, the quiet footsteps f
an archer stalking deer, the \\r
of a pheasant catapulting into e
air and the quiet splash of a fi -
erman's oar on a misty morni
In addition to the brilliant p
orama of the unique fall foli
of Pennsylvania — the film captu ^
ail the charm and festival of e
season.
A unimn in Pennsylvania ^ ■
produced by The Latent Ima.
Inc.. and supervised by Ketchn.
MacLeod and Grove, of Pi ■
burgh. •
* * *
Two New Auto Racing Pictur
Released by Firestone Tire Co.
ir Two new auto racing films ■
now available through librarit-
Association Films, Inc. for t
sponsor. The Firestone Tir^
Rubber Company. Early 1'
victories in racing are featured n
the 26'/2 -minute color film. Sht ■
down in 67. which highlights le
Riverside 500, Daytona 24-H iri
Continental, the Daytona 500. i^
Sebring 12-Hour Grand Prix, ;
the Atlanta 500 racing events.
Thirty Days in May depicts
story of the recent Indianap
500 race. Cameras capture recc
breaking qualification trials,
introduction of the controver
turbine-powered car and the
tion-packed finish. This film r
26 minutes. Request prints fi
the nearest AF film library.
50
BUSINESS SCRE*'
With me you'll only be great.
Add us and be SPECTACULAR!
The Kon^k CxROi sf i A\'-900 Projector rolls off \our slide
presentation smoothly without getting in your way.
It's jamproof on remote control, jamproof on manual,
jamproof even when completely unattended on automatic
slide changing at 5-. 8-. or 15-second intervals.
But now suppose you want to dazzle your audience, ^'ou
can add monaural or stereo taped sound synchronized to
slides. For unattended showings, too. if you want it that way.
Or how about the professional touch of one slide fading
or lap dissolving into the next slide— dramatizing progression,
or just to add impressive effect? Also, with synchronized
sound and unattended performance if you like.
You can even razzle-dazzle your audience with slides that
show simulated motion— actually demonstrate flow paths,
directional change, progressive and regressive action. Kodak's
new Carousel Motion Adapter and specially prepared slides
make it happen.
lenses.' There's a size for room or hall, including zoom.
Why go into another presentation without the Kodak
Carol SEL" System pulling for you.
To see one, call your Kodak Educational
Markets dealer. Or write for booklet VI-IO
and read about the great showman you
can he.
EASTMAN KODAK COMPANY
Rot.hester. NY. I46.<i0
I
Umber 4 ■ volume 2B
SI
Slory Behind Hardwood Veneers
Presented in "Pallerns of Time"
ir Tlic advantages nf hardwood
veneers arc shown in a new 13' 2-
minute color film. Pa/terns of
Time — The Hardwood Slory.
currently released by the Fine
Hardwoods Association and The
Hardwood Plywood Manufactur-
ers Association. The film is
useful for consumer education
showings and as a sales training
vehicle.
Narrated by Rod Serling, major
sequences were lensed in veneer
and plywood mills as well as furni-
ture manufacturing plants. Latest
developments in the wood industry
are depicted as enhancing the
beauty. dimensional stability,
strength and availability of hard-
wood veneer.
Forest scenes show that more
than 90.000 species of hardwood
are available throughout the world.
And the film emphasizes that re-
forestation programs now under-
way assure the continued supply
of these woods.
Prints of Pallerns of Time are
being distributed nationally by
Modern Talking Picture Service,
Inc. and are available on free
loan to adult groups, including
sales organizations, as well as civic
organizations, high school and col-
lege classes. Check with any of
the 30 regional offices of Modern
throughout the U.S. (two in Can-
ada) to arrange a booking. •
Continuing Education of Adults
Told in "You're Never Too Old"
■m There's hope and enrichment
of life in the programs being of-
fered through community adult
educational programs. That's the
message presented to residents of
Phoenix. Arizona and environs in
a new 20-minute color film. You
Are Never Too Old. Canyon
Films of Arizona produced the
picture for the Evening Division of
Maricopa County's Junior College
District.
The purpose of this useful film
is to stress the philosophy of con-
tinuing adult education programs.
Beamed to the adults of that area
(but extremely useful to Student
Government groups throughout
the land), the film says:
"Here's what's available to you;
take advantage of it." It goes on
to show people of all ages engaged
in courses for credit and non-
credit . . . ranging from Judo to
Data Processing. A strong point is
the role played by the Student
Government Association. Viewers
see busy adults involving them-
in the
parade
BRIEF REVIEWS OF CURRENT AND
selves in all kinds of school pro-
jects, from budget administration
to the organization of community
forum programs. Write: Canyon
Films of Arizona. 834 N. Seventh
Avenue. Phoenix 7, Arizona to
arrange a preview. •
"Why Philadelphia" Released by
City's Bicentennial Corporation
-■ The Philadelphia 1976 Bicen-
tennial Corporation has released
a new film. Why Philadelphia, as
a part of the Corporation's presen-
tation to the national American
Revolution Bicentennial Commis-
sion. The film was produced by
John M. Price of Audio-Visual
Productions. •
FORTHCOMING SPONSORED FILMS
Underwriters' Cartoon Fantasy
Shows Origins, Use of Insurance
V A new cartoon film. The Man
from A.U.N.T.I.E.. is now playing
extensively on television public
service time via Sterling Movies.
Inc.
John R. Galaxy, the man from
the Association of Underwriters
Needed to Insure Earthlings, visits
our planet in his flying saucer.
His task: discover how Earthlings
use insurance. Animation and a
clever story line maintain a swift,
active pace throughout the film.
Meanwhile, the quarter-hour ex-
plains the origins of insurance and
how it grew to meet the demands
of the times, various kinds of in-
surance and the protection each
Have a ball! All the components are available for just
about any custom combination you want. Standard 8,
Super 8, optical sound, magnetic sound, cartridge pro-
jection, reel-to-reel projection.
And, our laboratory is supplying any 8mm combination
in any quantity ... a continuation of our policy of "one
source — all services". In fact, we can supply the pro-
jectors and screens. Everything but your audience.
For complete information write
CALVIN PRODUCTIONS, INC.
1105 Truman Road
Kansas City, Missouri 64106
HArrison 1-1230 A/C816
one offers, how rates arc i
mined, and the role insu
plays in our economy.
Tlie Man from A.U.N.I
was produced by John Suthe
Productions. Inc.
* * *
Small Business Administratio
Film to be Produced by Sun
■:• The Small Business Adn
tration has awarded a contrat
a 15-minute. 16mm, color
sound film to Sun Dial Film;
cording to Hardy Glenn, exec
vice-president of the film
pany.
Script writer Ed KnowltOD
Glenn were in Washington
month for the first script cc
ence with Mrs. Florence May,
duction liaison for the S.B./
Washington.
The film will concern itself
the problems faced by owne
small businesses forced to rel
as the result of Urban Rer
and Highway construction
ects.
* * *
"Cavalcade" Theatrical Rele*
Features Sears and Bell SysM
■;> A unique theatre distribdf
vehicle is proving itself. Sears ijl
buck. AT&T, arid the Sout!
can Tourist Corp. are repeal ';;
sors in an upcoming release
ten-minute. 35mm, wide-s
color short released by Sti
Movies, Inc.
The current theatre Cava
release is showing in Bos
Washington, Detroit, and
Angeles first-run houses as a
subject with Tlxe Professional
Zhivago. Hombre, Georgy
and other current first-run
tures.
* * *
Elektra to Produce Theatric
Trailers for National Screen
tV In an effort to improve
quality of its "Special Occ
Trailers." National Screen Se
has formed an association w
New- York producer noted fi
bright, fresh TV commei
Elektra Films.
"Our desire to upgrade this
cial material." Burton E. Rot
president of National Screen
ice. said, "is prompted by ou
lief that the current quality o
commercials has lifted the \e\
theatrical audience responsiv
to the techniques of subtlety,
sell and humor."
Among the first subjects
completed by Elektra for >
are trailers urging theatre
ences to "\'ote for the Cane
of Your Choice — But Vote!'
other broad-interest titles.
52
BUSINESS SCR
lolex
)r M>me time now Bolex has been making
1(1 selling (at 'A to 'A less than any one
;e ) the best professional 16mm cine sys-
m you can buy.
ONE MAN OPERATION.-Bolex H-16
ni ras have become famous for their rug-
.liuss, dependability, quality optics and
;ht weight, making them perfect for one
an (Fig. I) filming operations and elimi-
jiting the need for any kind of back-up
ew.
FIG. 1
[FILM CAPACITY.-The only thing that
)lex H-16 cameras could be faulted on
IS that they only had a 100 ft. film ca-
tcity.
»00 FT. MAGAZINE.-That's why we in-
oduced the Bolex 400 ft. film magazine to
both the H-16 REX-5 and the H-16
[-5 in the Bolex H-16 cine system.
SYNCHRONIZATION.-Used with the
w constant speed motor (24 FPS) with
nc output for lip-sync on A inch tape and
itomatic built in clap-stick for easy syn-
ronization, the 400 ft. magazine with
ther the H-16 REX-5 or the H-16 M-5,
fers the professional user in any branch of
ovie production, science, industry or edu-
tion unlimited versatility and scope.
THE TWO BASIC CAMERAS. -The
-16 REX-5 is a three lens turret camera
at offers reflex viewing and focusing on
ound glass, allowing the photographer
mplete control of composition, framing
id correct evaluation of depth of field. The
16 M-5, built with economy in mind, is a
Igle lens camera with viewing through a
movable optical finder mounted on the
le of the camera. The H-16 M-5 takes all
andard "C" mount lenses or Pan Cinor
id Angenieux zoom lenses, both equipped
ith reflex viewing and focusing.
LENSES AND ACCESSORIES.-There
e 10 fixed focal length lenses from lOmm
150mm in the H-16 system, and 7 zoom
nses giving a wide range of zooming ra-
JS from 5 to 1 up to 10 to 1, including the
ario Switar 86EE, the world's first and
ily fully automatic 16mm variable focal
ngth lens, with zoom from 18 to 86mm.
lany accessories are available in the H-16
stem including motors, close-up attach-
lents, grips, matte box, titler, light meter,
irrying cases and both optical sound and
tical/magnetic sound projectors.
MANY APPLICATIONS.-Because of its
ruggedness, compactness and light weight a
single operator can use the Bolex H-16 sys-
tem for any of the following applications:
Sports filming, including coaching and train-
ing films, for club and school use.
Medical photography, surgical and research
filming, Cinephotomicrography.
Advertising, promotion and TV luork for both
studio and location shooting.
Travel and educational filming.
H'ild life and nature photography,
.■imateur film mating.
Industrial filming, including training, record-
ing, research and ivori study films.
Memomotion and traffic fioiv studies.
Periodic industrial data recording.
Underivater filming, (ivith housing).
Time lapse studies.
Remote control filming.
Instrumentation recording.
.Ill types of sound ivork.
FIG. 2
The H-16 REX-5 camera (Fig. 2), with
400 ft. magazine, 24 FPS constant speed
motor, detachable take-up motor on maga-
zine eliminating the use of old fashioned
take-up belts. The H-16 REX-5 ofifers reflex
viewing and focusing on ground glass. Vari-
able shutter. Filter slot. Accurate automatic
dual frame counters and registrator claw
tor picture steadiness.
Shown on the camera is a Vario Switar
86EE zoom lens with automatic exposure
control and a zoom range of 18 to 86mm.
.Maximum aperture f/2.5.
rx>-
H-16 cine system
The H-16 REX-5 (Fig. 3) shown with-
out 400 ft. magazine. The camera takes 100
ft. film loads and has all of the traditional
Bolex features such as filter slot, variable
shutter for fades, dissolves and greater ex-
posure control, automatic loading and pro-
vision to accept the 400 ft. magazine if
desired. Lenses shown are Switar 10mm
f/1.6, 25mm f/1.4, 75mm f/1.9.
FIG. 4
The Bolex H-16 M-5 (Fig. 4), with sin-
gle lens mount, an extremely economical,
professional quality 16mm camera equipped
with such features as variable speeds, single
frame shooting, footage and frame counter,
unlimited film rewind and automatic
threading.
FIG 3
FIG 5
The H-16 M-5 (Fig. 5) can also be used
in conjunction with the 400 ft. magazine, 24
FPS c<instant speed motor and recharge-
able battery pack. This is an ideal set-up
for sports filming where a large film capac-
ity is desirable to avoid loss of action footage.
SEND FOR BOOKLET.-lf you would
like a free 16 page School, Industrial or
Medical Bulletin and a Bolex 16mm cata-
logue write: Paillard Inc., 1900 Lower Rd.,
Linden, N.J. 07036
•A division of Paillard Incorporated, manufacturers of Hermes office machines.
Ifs just as
good even if
you don't
own it—
maybe
better!
If you already oim^ffiy buy
it again? When the job calls for
a second camera, another lens,
additional lights — rent them
from Behrend's! Four convenient
locations (one in Detroit!) puts
the equipment just where you
need it! Anytime you need more
of what you already have call
the Behrend office nearest you
and rent it. (If you insist, we'll
gladly sell It to you!) In the
meantime, send for a copy of
: our Rental and Sales catalog.
161 C QRANO AVENUE
CHICAGO ItllNOIS «0«I1
'A. . ■; lofin
CLEVELAND
4019 Proip«cf • (216) UT 1-1550
DETROIT
9930 Greenfield Rd. • (313) BR 2-3990
MEMPHIS
761 Main Stre«l • (901) 9400456
UNDERSTANDING ECONOMICS... through Audiovisual
"... Produce Economic Education That Coniunces By Excellence and Balanci
by Carl H. Madden, Chief Economist
IN iHF. Coming Years, 1 believe the oppor-
tunity to make new strides in the technology
of economic education is going to be unprec-
edented. There are important stirrings on every
hand. The question of most importance is, who
will seize the initiative?
First of all, why should talented audiovisual
executives bother with economics? "Each gen-
eration," someone has said, "is an invasion of
barbarians." Many young Americans grow up
today in this greatest of all industrial countries
without ever having been exposed to econom-
ics in the classroom.
"By 1975 . . . Global TV Transmission"
By 1975, we will see global TV transmission
with technology that will provide "ether space"
for at least a million simultaneous TV chan-
nels. Our prosperous and educated young peo-
ple — fifty per cent of them college graduates
— will have freedom of communications on an
unprecedented scope. This freedom, in the view
of Arthur C. Clarke, will have an "overwhelm-
ing effect on the cultural, pohtical, and moral
climate of our planet."
A lot of presently important people are not
well acquainted with economics. They are not
just the college English instructors who deeply
influence young minds while having little con-
tact with the economy or a grasp of its large
trends. They are not just ministers, properly
concerned with social justice, but often pitifully
unaware of economic pitfalls in seeking it.
They are not just the national reporters and
pundits unforgivably forced by economic ignor-
ance to cast great public policy disputes as
personal hassles of vengeance and spite. They
are also leading corporation executives seeking
to enhance the free enterprise system and their
own interests, but inarticulate as spokesmen for
lack of knowledge of the system's essential
elements and needs.
Change Requires Public Understanding
We need economic education not only be-
cause we presently neglect it in the schools but
because accelerated change, both technological
and social, requires ever higher levels of public
understanding and information for wise policy
choices.
Let us be clear. The need in economic edu-
cation is not for the one-page ad with the eco-
nomic homily. Economic education is not going
to be advanced much by highly-paid Madison
Avenue types purveying pithy parables about
well-worn virtues. We are learning to "turn
off" the cruder commercials. The time for sell-
ing economics like soap is passing.
Education That Convinces by Excellence
Rather, industry should sponsor and produce
economic education that convinces by its excel-
lence and balance instead of its slickness or its
monopoly of communications. We are living
in an age when ideology inhibits relevance . . .
With the accumulated evidence now available
* abstracted from his address to members of the Indus-
trial Audio-Visual Association at their recent annual
meeting in Kansas Cit>', Mo.
Chamber of Commerce of the United Statt
in 20th Century history of the superior pi
formance of supervised free enterprise eci
omies, "conspiracy" theories of governmc
growth will be less interesting to tomorrov
policy-makers than objective problem exami
ation with a wide range of alternative solutior
In making these resource-determining dci
sions, economics will be an indispensable to.
Certainly, there are many occasions for d
veloping audiovisual means of improving cc
nomic education. Do you remember when tl
great Walt Disney took on explaining t
weather and the atom? Well, there is the whi
geographic structure of the economy lying
wait to be depicted, with all its dynamic mov
ment of people, jobs and industry.
Visualize the Story of America's Growth
Then, too, clever people could tell with \i
uals the story of the growth of the Americ;
economy, emphasizing the role played by pi
vate and public investment, by education. 1
government policy, and above all, by prodii
tivity. It could be made into a powerful arg
ment for education and for improvement
existing education.
Another approach to economic education
through national problems. One can imagit
a series of films that tackle with balance ar
authority some of our problems such as auti
raation, employment, balance of payments, ar
the like.
Still another approach is to concentrate t
the economics and financing of business. Wi
animation and live-action photography,
would not be hard to explain the sources ar
use of corporate funds, the need for ploughci
back investment, and the like.
Finally, there is the entire area of urban eci
nomics. In how many high-school lobbies haN
you ever seen a three-dimensional model of \\
metropolitan area? Did it have a push-buttc
device that registered such data as plant loc:
tions, transport net. labor force, banking f;
cilities, retail and wholesale trade, and the like
Would it not be meaningful to understand ho
it is true that "What Podunk Makes, Makes Pi
dunk?" Might such understanding not impro\
worker productivity and make for better pub!
decisions?
A Disillusioned 10 Per Cent of Youth
A creative 10-per-cent of today's young ai
disillusioned with bigness; they are concerne
about their role in hfe rather than a career; an
they are not all that interested in busines'
Meanwhile, the communications channels ai
getting more numerous, and the world to b
viewed is opening up.
Think of all those public school teachers, c
the college graduates who never took ecc
nomics. and of the 50 per cent of young pec
pie who will not attend college. And last, cor
sider who in society has a greater stake in th
way we create and share wealth in this countr
than you.
54
BUSINESS SCREE!
The old mirior-mirror-on-the-\vall bit just wouldn't cut
it in today's sophisticated, electionics-oriented business
training world.
Whether it's a sales training program, information dis-
semination to the field or a self-improvement course
for the rising exec, emoting before a mirror can't hold
a candle to the cold, hard e.ve of the television camera.
And that's why today's communications-conscious exe-
cutives are going all out with the new Westinghouse
U'AVK Trainer .system. Not just a basic videotape re-
cording playback device, the W.W'E Trainer is a com-
plete, self-contained visual and audio .system — with
simplicity the keynote.
•Westinghouse Audio-Visual tleclronus
Included in this compact one-man television studio i.s
the extremely mobile vidicon camera. Westinghouse's
exclusive .Audio-Visual Recorder (with the 4 additional
audio tracks 1, a dynamic mike for superb audio pickup,
a 9" Demod Monitor for simultaneous viewing while
taping or for off-air or camera playback, plus a 19"
solid-state monitor for group viewing.
And it's all conveniently housed in the pre-wired. caster-
mounted cabinet that lets the WAVE/Trainer go where
you go.
For complete information nn the WAVE/Trainer sys-
tem, contact Mr. Martin A. Lappin, General Manager.
CIP Dirixion, Westinfiliiiii.ie Electric Corporation. VS.
Highway 27. Metuchen. .V. J. OSSiO. Depl. K-o
WAVE/Trainer System
You can be sure If It's Westinghouse (w)
UMBER A ■ VOLUME 28
IS
New Edition of F&B/Ceco Rental
Equipment Catalog Is Available
-■■■ A new edition of the Fc&B/Ceco
Motion Picture Equipment Rental
Catalog has just been pubhshed.
Completely revised, this invaluable
48-page reference guide lists over
2600 items of professional film
making gear ranging from film
splicers to 1500 Amp generator
trucks. Separate sections include
16 and 35nim cameras, camera
accessories, sound, editing, projec-
tion, lighting and grip equipment.
Exclusive equipment such as the
Rebikoff Underwater cameras,
Mitchell BNC and NC Reflex
cameras, and Aerovision Helicop-
ter Mounts are featured: as well as
Sony Portable Video-Tape Record-
ers, Nagras, Arriflex, Eclair, Color-
tran. Moviola, Magnasync and
other name brands.
Copies can be obtained on let-
terhead request free of charge from
Ron Groen, F&B/Ceco, Inc., 315
West 43rd Street, New York 100-
36, or any of the F&B/Ceco
branches in Hialeah. Fla., Wash-
ington, D.C., New Orleans, Cleve-
land, or Atlanta. Mention Busi-
ness Screen. •
* * *
Stage East, 9,000 Ft. Facility,
Opened by |amieson in Dallas
i- The opening of Stage East, a
9,000 sq. ft. sound stage, has been
announced by the Jamieson Film
Company, Dallas. Studio president
Bruce Jamieson notes that this
large facility will triple the com-
pany's indoor shooting area, that
it is the largest sound stage in the
Southwest.
Stage East is located a short
distance from the home studio at
3825 Bryan Street and is equipped
with dressing rooms, offices, stor-
age area and production sei^ice
rooms, in addition to its huge
shooting area. •
* * *
Lee Larew Now a Vice-President
of Florida's Barton Film Company
'■- The Barton Film Company,
Jacksonville, Fla., has announced
the promotion of Lee O. Larew as
vice-president. In announcing the
new post, Donald E. Barton, presi-
dent of the Florida-based studio,
noted that Larew will serve as as-
sistant general manager and will
be in charge of writing, directing
and associated activities.
Prior to joining Barton in Sep-
tember, 1964, Larew was supervi-
sor of motion pictures for North
American Aviation, Inc. A widely-
read author, he also has over 100
credits for films he has written and
directed. •
News Along the Film /Tape Production Line
Hanna-Barbera Acquires Rights
to New Animation Art Process
■k H a n n a-Barbera Productions
has acquired rights from the
Xerox Corporation to build a
flash-fusing device that utilizes
light energy to fuse Xerox images
from artist's drawings onto the
acetate surface of cartoon eels.
The device is designed to reduce
production time, minimizing
chemical cost and further insuring
perfect registration of art drawings
onto eels.
A Xerox system for reproduc-
ing drawings on eels has been in
use at the company's Hollywood
studios for nearly two years; the
studio expects to have the new
process in operation in August. •
* * *
Elikann to Filmex as a Director
7-r Larry Elikann has joined
Filmex, Inc., New York as a di-
rector. He previously had been
a director with VPI for three and
a half years.
His television credits include
the direction of commercials for
Lavoris, Manufacturers Hanover
Trust. Philip Morris, United Air-
lines and IBM. Recently he has
taped two full length feature pres-
entations. The Investigation, for
NBC, and Macbeth for Channel
13, New York.
Mr. Elikann's films have re-
ceived numerous awards. •
* # *
Army Contracts for $3.7 Million
in Closed-Circuit TV Equipment
M The U. S. Continental Army
Command (CON ARC) has
awarded the Ampex Corporation
contracts totaling more than $3.7
million for closed-circuit television
equipment.
The equipment will be used to
expand the facilities for closed-
circuit television in Army training.
FREE!
30-DAY
TRIAL
there are flanges and split reels which
HANDLE ALL FILM
any way it comes; on reels, on positive cores, on negative
cores, or tightwound. They're the new patented
MASTEREEL flanges and split reels.
there are split reels whose halves are
INTERCHAIMGEABLE
flanges which can instantly engage with any other flanges
of the same film size to form a split reel. They're the new
patented MASTEREEL flanges and split reels.
there are flanges and split reels which are
FULLY COMPATIBLE
with all your present equipment; they fit all rewinds, pro-
jectors, editing or viewing equipment. They're the new
patented MASTEREEL flanges and spUt reels.
Incredibly simple, complelely versatile, these all-purpose flanges
and split reels are the heart of the new
MASTEREEL
FILM HAIUDLIIVG SYSTEM
The resuh of exhaustive product design and development based
on years of professional film handling experience. With just one
pair of MASTEREEL split reels in the film sue of your choice, you
can use inexpensive plastic film cores instead of reels and also
slarl saving important money in all other phases of film handling.
Anytime you choose to save more, you can use Ihe new sturdy
lightweight MASTEREEL plastic film cases for unbelievable sav-
ings in storage and shipping.
Want lo know more' Write us for details
(^MASTEREEL IIMDUSTRIES, INC.
K HOME STREET, WHITE PLAINS NEW YORK 10«» TEL (9141 94SJSW , DIRECT N T C TEL (!12) 933.14M
) « UASTERCCl b
>i MAsnKEL iNousniES. inc
Demeler, Sparlaro in Key Postij
for Bebell Motion Picture Div.
■■■■- The Motion Picture Division
Bebell & Bebell Color Laboratij
ics, Inc.. New York, has made t
new appointments to key posltio
John J. Demeter has taken o'r
as assistant technical director f
Lab Operations. He has transf
red to Bebell & Bebell from h
tional Broadcasting Com pa:/
where he was chief motion picti;:
laboratory technician and sup
visor of quality control. Prior ii
his NBC affiliation, Mr. Demer
was quality control chief at Pre|
sion Laboratories.
Peter Spataro has assumed
post of supervisor of Printil
Room Operations. A member
the well-known family of motil
picture lab technicians, he is cc!
sidered one of the best printers
the business. He has full respoi
bility for 35mm, 16mm and red
tion printing operations.
» * *
Instructional Systems, Inc., N.\
Is Acquired by Miles-Samuelsoj
Tr Miles-Samuelson, Inc. has
quired a controlling interest in ll
structional Systems. Inc. Both si
New York -based companies. Jam
B. Witker will continue as pre
dent of ISI; James Stanley will i
main as Executive vice-president.l
Witker. prior to joining 15:
spent five years as an executive
Modern Talking Picture Servicl
Stanley had been previously assi
ciated with film producer Richa
De Rochemont.
ISI provides materials and ser
ices in the fields on education ai
training in the form of films, filr
strips, slides, overhead projectu
als, displays and other audio-visu
and printed media. It also develoi
software for computer-assisted i
struction programs. i
Miles-Samuelson, founded
1951, is a diversified technic
communications company. It pr
pares scientific and technical i:
structional materials for goven
ment and industry. A subsidiar
J. B. Rundle Advertising, speci;
izes in industrial advertising. Ai
other subsidiary. Technical Doci
mentation. Inc., prepares instni
tional systems and training aids.
* * *
Ira Marvin and Zoli Vidor For
New York Studio VIAfilm, In
•ir Two of the industry's wel
known personalities, director Ii
Marvin and cinematographer Zc
Vidor, ASC, have formed a ne
television commercial productio
company: VIAfilm, Ltd. at 22
East 46th Street in New York.
56
BUSINESS SCREE
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;/ifiA ■5< T:s?r.iEX..>
f«**-!"
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for the finest maintained rental equipment call CSC at 212 PLaza 7-0906
CAMERA SERVICE CENTER, INC., 333 WEST 52ND STREET. NEW YORK, N. Y. 10019
IMBER 4 ■ VOLUME 28
Audiovisual Equipment TradeFair
important design and engineering progress made
in audiovisual projection equipment within the recent
months has been brought into sharp focus in these
annual "trade-show-in-print" pages provided by the
editors for our many thousands of buyer-readers
in business, industry, trade groups, the
institutional field and in federal and local government.
these buyers can look to brighter Images and
lighter-weight, highly-flexible field equipment
for today's excellent color images, whether for
motion picture, slide or filmstrip projection.
they'll find slim new designs made possible by
smaller but more powerful light sources;
video tape recorders and overhead projectors
are more portable and much easier-to-use
within offices, plants and training schools.
the buyer will also look for service factors
and sound basic construction that minimizes the
problems of field maintenance; fortunately the
trend to solid-state components and reliability of
well-known brand names featured in the pages
of this report are his assurance of performance.
quality of images is no less important than
projector choice and with these increasing wide
choices of a-v equipment there's need for similar
quality in film/tape or slide production which
makes best use of both projectors and screens,
best serves audiences owning a-v equipment.
(D
O
Audiovisual
Equipment
TradeFair
¥£!■
inrn / \
16mm Motion Picture Projectors
I6MM sound-on-lilm continues to
be the standard for group sliow-
ings. primarily fortified by tlie
countless tliousands of prints of
educational, industrial, medical,
and religious films in libraries
throughout the world, serving a
very sizeable owner inventory.
Sales of portable 16mm sound
equipment remain strong as auto-
threading, simplicity of operation,
lighter weight and brighter images
attract buyers. Representative
models are shown on this page:
The Bauer P6 Aufomaf I6mfn sound pro-
iector features automatic threading with
flnger-tlp operation; just press the key
and the film gate opens to receive film's
leader. Then film threads itself. 1 5-watt
model weighs only 32 pounds, complete
with amplifier, built-in speaker and acces-
sories. Standard model has 2.000-ft. reel
capacity; may be extended to 4,000-ft.
Write to U.S. distributor: Allied Impex.
Kalart-Vlctor's Model STV-TB 16mm
sound projector was designed for TV use
with a film chain, optical multiplexer or
regular projection. Also get details on
new Modular Moviemaiic rear-screen pro-
jector with "Marc 300" light source and
the new 70-1600 Xenon lamp 16 projector.
Eastman Kodak "Pageant" Sound Projec-
tors have fully transistorized sound systems.
These engineered "AV" models also have
single-lever operation. Write Eastman
Kodak. Motion Picture & Education Mar-
kets Division for complete literature.
Bell & hloweirs Model 552 Specialist
load Filmosound provides a--
threadlng of 16mm sound films. C
guide system permits Insertion of :
top; within 3 seconds It glides into ta
position, completely threaded. Welgl
lbs.. 13 oz.; it has f/1.4 lens. Write
Howell for literature. See page 64.
I
Check the Directory of Manufacfin
Appearing on Pages 64-66 for Souk
Graflex 1 6 Arc Light Projector used
new G-E Marc 300" quartz arc
and a power supply unit to pour bril
light onto screens. Other features: tr*j
tor amplifier; twin 5' oval permfl
magnet speakers; fumble-free film
Ing : pushbutton, color-coded opefi I
controls; an adjustable film gate;
single-lever reverse operation. Welghl
lbs; power supply weighs 26 lbs.
Graflex, Inc. (see page 64} for tech|
literature and dealer sources.
51
BUSINESS SCREN!
Sim's fine "1600" Sound Proiector offers
4^^-thredding as optional on purchase or
^e Installed at later date. The RCA
■^'tfe Threader" automatically carries the
^1 leader through the projector, then is
»5Jlngaqed. It never touches the film.
'der features: advanced optica! system,
■^^'-transistorized sound [speaker Is
^Mnted In case) : top-mounted, flip-up
arms: plus eicluslve fluid clutch for
wind tension on any size reel. Reverse
tandard: stop-on-frame model Is op-
UK Weighs 32 pounds. Write RCA, c/o
r ucTlonal Electronic Products, (page M)
At left: Siemens 2000 16/16 single/double
system sound projector h producer tool.
Equipped with a single-phase I lO-volt, 60
cycle synchronous motor, it maintains con-
stant, precise sound speed where needed
to run projector in synchronization with
a film recorder, other projectors or
similar devices equipped with synchronous
motors. Built-in strobe disc and glow light
provide constant checks. Capability in-
cludes single-system and double-system
sound playback: double-system preview-
ing; recording, post-recording; re-record-
ing; transfer of optica! to magnetic
sound; transfer of 200 mil tracks on full
coat magnetic stock to 100 mil magnetic
tracks on striped film. Write: Arriflei.
r
8mm Motion Picture Projectors
8>M SOUND has made rapid
gress this year. Excellent new
iipnicnt. featuring cartridged
ppt handling, lighter weights,
Jtehtcr rear and direct images.
al lower eventual print costs are
sirring buyer demand.
Supcr-8 has emerged as a dom-
nt dimension, both in the U.S.
abroad. A choice of either
ical or magnetic sound is of-
ftd by various manufacturers,
quisitions by the institutional
irket rest on 8mm print avail-
a,!itics. But business and industry
1 today's important buyers.
Carena 8S8 Convertible :~- -..-■■jro pro-
jector shows either Super-8 or standard 8
films at flip of lever. Fully transistorized
and automated, it weighs 22'/2 lbs. Color-
coded controls; reel-to-reel threading.
Write Karl Heiti, Inc. See page 6i.
Super-8 Optical-Magnetic sound
serves ImDortant dual purpose.
.:^ features include a transistor-
system; automatic threading;
Speeds of 24 and 18 frames*
(for sound or silent films) :
for still pictures and discus-
reverse control. iSO-watt quartz
np gives bright Image; has a
sound celt. Write DuKane.
Fairchild's Mark IV is ar auT-^^fl-c car-
t'idgo load 8mm sound-on-film projector
/■'th Movie-Pack cartridge (inserts in the
front slot). When lever is depressed, the
snowing begins on S'/j" ill" screen. Auto
stop circuit can end showing or provide
continuous program. Weight: 20 lbs.; ca-
pacity: up to 22" of sound film. Write
Falrchlld Industrial Products (see p. 44)
Kodak's new Ektagraphic Sound 8 pro-
iector has extremely low cost, reproduces
magnetic sound and features automatic
threading. A minimum of controls, 13-
pound weight and bright, sharp pictures
are key features. Magnetic sound tracks
recorded on prestriped print film can be
heard through speaker or headphones.
Either 24 or 18 fps and uses Super 8 film.
Get details from Kodak; see page 64.
MPO Videotronlc Super-8 doing its job.
MPO Videotronic Super-8 sound projector
Is a completely automated, instant-change
magazine-load machine for either rear or
front projection. Features: a wide-angle
6.5mm lens; film-easy transport: weighs
only 16 lbs; ISO-watt quartz lamp and 5-
watt transistorized sound system. Film ca-
I nside view of new Videotronlc Super-8
pacity IS 15 minutes; self-contained pro-
jection screen: 10" x IS'A**. Built-in cycl-
ing switch for unattended exhibits auto-
matically shuts off projector at end of
fitm; begins at touch of re-start button.
Write: Projector Division, MPO Video-
tronies. Inc. for complete technical litera-
ture or to arrange demonstration. Address
" Directory of Manufacturers.
Technicolor "Instant Movie" Projector, the
Oeluie 810, Is a Super 8 silent film pro-
jector with a new "Super Brilliant Light
System" using a low-voltage lamp and dual
output-transformer to allow choice of nor-
mal brilliance with 500% Increase in lamp
life or 40% Increase In light output with
normal lamp life. DeLuxe 810 also has stttt-
picture dutch and cartridge-loading.
Audiovisual
Equipment
TradeFair
The Jayark Super-B sound projector fea-
tures a unique power-driven cartridge and
film transport system which provide un-
usual stability of sound and picture with
perfect synchronization. Super-8 picture
format; 9" x 12" pop-up rear-screen for-
tified by quartz halogen (iodine) illumina-
tion. Screen raises to eye-level position
from top of unit. Sound is magnetic on
prestriped print stock; 40-frame retard.
Transistorized, instant-start amoiifier (five
A'atTs). Write Jayark Inst. Corp.; page
64 for literature and sources.
Techfticolor's "1000" cartridge-loading Su-
per-8 sound projector features optical
sound a^a brilliant images but weighs
only 18 lbs! Tecnnicoior Movle-Cartrldges
(no rewind or threading) are in two sizes:
for 10-30 minutes of screen time; or for
4-10 minute showings. Special D.C. ex-
citer lamp for longer-life, hum-free sound.
Quartz halogen light source with dlchrolc
reflector; 20mm lens with f/l.l aperture.
Handy two-button control: push green to
"go" and film, sound and light all go in-
to action; red "stop" shuts off the show.
Cost Is extremely economical ($299.95)
and machine carries one-year guaranty.
Write: Technicolor Corporation for data.
UMBER 4 • VOLUME 28
Audiovisual Equipment TradeFair
Sound Slide & Slidefilm Projectors
THE BUYER has a wide range of
choice in sound shdef ilm ( film-
strip) models. Excellent rear-
screen projectors: tape or disc
sound, cartridge-loading and the
flexibility of the standard 35mm
slide or low-cost fiimstrip arc im-
portant user considerations.
Counter or desk-top projection
of bright color images, accompan-
ied by hi-fi sound reproduction,
plus economical production and
print costs are other factors.
Argus Execugraf Model 340 is an instant-
loading fiimstrip and sound tape projector
with a built-in screen for table-top view-
ing. It can also be used for wall-screen
showings. Features: both fiimstrip and
tape are cartridge-loading; screen size is
7'/2" X IO'/2": total unit weighs 16 lbs.
Automatic or manual film transport; con-
trol for forward or reverse operation; 500-
watt illumination; 6-watt amplifier. Write:
A-V Products. Argus, Inc. for more data.
Audiscan, Inc. is marketing a cartridge-
loading filmstrip/tape sound projector of
l2'/2 lb. weight that has or.e special fea-
ture: both film and tape are sealed in one
cartridge; 225 film frames and 25 minutes
of sound are its noted capacity; both are
perfectly synchronized In the cartridge.
But plug-In cartridge must be furnished
by manufacturer from adapted strips or
slides and sound is also recorded from
existing discs or new tapes. Cartridge
dimension puts material on 16mm film
base. Write to: Audiscan Inc.; Page 64.
Busch Cine-Slide self-contained projector
puts color images on a large 14' x 14
plexiglas rear-screen; operates either
manually, remotely, automatically and
continuously. Sound Is supplied by a tape
recorder. 80-slIde capacity Kodak Carousel
projector delivers 35mm horizontal or
vertical images; also takes Instamatlc
slides and super-slides. 500-watt projector
lamp is standard. Push-button operation
or remote control as desired: Inaudible
signal will handle display showings. Write:
Busch Film & Equipment Co. for details.
DuKane "Super Mlcromatlc" automatic
sound slidefilm projector features high-
efficiency coated optics and 600 watts of
concentrated white light to facilitate
showings In nearly any room condition.
This Model No. I4A650 uses halogen
quartz lamp, has self-cleaning feature
within filament for longer lamp life. Au-
tomatic picture change is triggered by
inaudible disc signals and strips are re-
wound while being projected. Projects
standard 35mm filmstrips; discs up to 16"
at 33-1/3 or 45 rpm may be used in
either standard or microgroove types. Al-
so has a useful "program hold" feature;
2x2 inch slides may be projected by
use of an adapter. Entire package weighs
in at only 24 pounds and this machine will
handle a sizeable audience as well as one-
man show. Write: Audio-Visual Division,
DuKane Corp. for literature and sources.
The DuKane "Commander" Is a new bat-
tery-operated automatic tape/sound film-
strip projector just introduced by this
manufacturer, (see product review on
other page of this issue). Features: 35mm
standard single-frame fiimstrip projection
(28-160 frames). Tape Is cartridge-loaded
with maximum playing time of 22'/2 min-
utes. Write: DuKane Corp. See Page 64.
LoBelle's "Courier" sound fiimstrip projec-
tor Is a battery-powered, lightweight sales
tool in attache-size case. Uses dry nickel
cadmium battery power source; pack will
provide up to 10 shows per day. Has
"snap-in/snap-out" tape cartridge and film
magazine (15 minutes of sound; up to 150
frames of picture) Write LaBelle Industrie:
for literature. See page 64.
EIco Corporation's "Mastermatic I
newcomer in sound fiimstrip projectc^^
features Unipak-cartrldged filmstrips
magnetic sound (tape) In single sfi
gether housing. Synchronized J4"
tape can be changed at will. Also foi
Is repeat (continuous) operation as ai
tion. Contains own pop-out screen foi
projection or fast change to front si
use. Up to 185 film frames and 15 mi
of sound in the Unipak cartridge. Prio
$350 list; write EIco Optisonlcs Corp.
The all-new Vis-u-tote provides a long-
awaited answer to need for a single unit,
fully-automatic sound/slide projection
system. Its features Include advanced
electronic design, solid-state high fidelity
sound components and the Kodak Carousel
slide projector. Vi$-u-tote features cart-
ridged tape, push-button startup,
control capability and automatic shu
Use if for rear-screen shows or audito
size presentation. Accessories include
ternal speaker, remote control unit,
and production programmer. Write:
U-LINE Systems (see page 64] for
design
Vis-u-to+e 5ound/slide projector.
■^
t
ti' fji
Fiimstrip and Slide Projectors
35MM SLIDES or filmstrips are
basic visual media, widely-used by
business and institutions and with
good reason. Today's models for
either medium have automatic op-
eration; tray or cartridge loading;
and provide very bright images.
Simplicity also dominates in
slide or fiimstrip production. A
flexibility of image choice and
convenience of operation, lower
duplication costs are evidenced in
growing use of these a-v tools.
Check the Directory of Manufacturers
Appearing on Pages 64-66 for Sources
Bell & Howell's "Monitor 960" slide
jector has a built-in preview screen-
see your slide before you project It; t
slide rotary tray; electric-eye auto fc s
instant editing; automatic slide timing k
remote control. Bright 500-wat+ lamp.
Bell & Howell quality. Write B&H.
New Kodak Ebtagraphic Slide Proje< i
add horizontal and vertical slide regl
tion, a manual shutter for tachIstosc|
operation and a lamp ejector to the
jor improvements of the Kodak Carcl
projector. Model AV-90Q which this 1|
In weight, heavy-duty machine matei
CO
BUSINESS SCREI
(odak Random Access Selection of slides
S ihe purpose of the useful Carouse! RA-
>50. This system provides remote random
jccess to any of 81 slide positions in three
econds. Features: a remote control panel
vith motorized focus control, single-slide
iperotion forward-and-reverse plus on-
nd-off. Both slide tray on projector and
Indicator dial on remote unit are num-
'n the same sequence and move in
Indicator lights show slide being
"d. Ask your Kodak A*V dealer.
iz ^ i^
&raflei SM 400 Filmstrip/Slide Proiector
now available in '■^'^■.z^^: -~-trol model-
udson Photographic Industries' "Prima"
Imttrip projector is colorful and econ-
in cost. Low wattage but bright
with a fast, wide-ongle lens that
a 50" X 50" screen at six feet.
30-degrees by sliding on its curved
'.land; manual film transport; au-
shutter eliminates frame line
Write to: Hudson Photographic.
enarco's Dual-Heed Slide Projector is a
nn system rear-slide projector designed
3r color video use, with a single magaxine
lat's simpler and more versatile than
• previous types of this kind. Consider
<6 Genarco dual-head for important
usiness presentations or lecture use,
aining, etc. Write: Ganarco, Inc.
NUMBER 4 ■ VOLUME 28
Left: Sawyer Rotomatic 707AQ slide pro-
jector has auTo focus; projects wi*h 500-
watt quartz iodine lamp. Through elec-
tronic focus system, user manually adjusts
first subject, then auto-focusing system
takes over. Magazine capacity: 100 slides;
50 60 cycle AC operation. Write: Saw-
yer's. Inc. for data.
ell & Howell "Specialist Autoload" fiim-
sirip projectors feature cartridge loading,
you never touch the film; It advances pic-
tures by push-button remote control and
powerful jet stream eliminates sticking.
Check the Directory of Manufacturers
Appearing on Pages 64-66 for Sources
Viewlex' Automatic Ftlmstrip Mechanism is
now available for most of this maker's
own equipment. Auto-Feed mechanism
automatically threads and feeds film-
strips into the projector; store the film-
strip In the cartridge for Immediate re-
u»e. Device Is now standard feature on
many Viewlex fllmstrip projectors, both
^ ..H ':i-^» .-^H-i^ Write: Viewlex.
The Right Screen
Makes the Sho\A/!
Your pictures deserve the besti
PROJECTED IMAGES are only
as good as the surface on which
the picture is shown. Continued
development of projection screens
by such leaders as Da-Lite, Rad-
iant and others have been comple-
mented by excellent rear-screen
Audiovisual
Equipment
TradeFair
materials from Ptjiacoal. used in
many projectors of this type and
in large multi-screen installations.
Look for important new develop-
ments in the screen field.
Rear-Screen Slide Projection
DEALER DISPLAY of projected
visuals for floor, counter and win-
dow showings of pictures with or
without sound motivates continued
interest in rear-screen projection
equipment represented here:
Busch "77" Projection System pictured at
right is an integrated multi-use cabinet
that provides for 35mm slide, fllmstrip,
and 16mm sound projection and includes
a public address system as well as a
cartridge type tope recorder ... all in
one unit. Push-button control panel gives
multi-media selection of the needed tool;
custom-made by Busch Film & Equipment.
Sawyer's "Roto-Show" (at left) is a com-
pact, self-contained projection unit to
provide continuous rear-projection of up
to 100 color slides, with or without syn-
chronized sound, day or night. It has a
14" X 14" folding rear projection screen:
built-in automatic timer for slide change
intervals of 5 to 30 seconds per slide.
Write: Sawyer's. Inc. *'^'' d^+a <n,,r--*>c
Overhead Transparency Projectors
OVERHEAD TRANSPARENCY
techniques have advanced swiftly
within recent years to implement
a very flexible instructional or
demonstration medium. Again, the
Apollo 6 Overhead Projector (from Ameri-
can Optical Company) delivers 2.200 lu-
mens to screen for transparency illumina-
tion. Has 10" X 10" aperture and 5 S'/2*
foot projection distance. Tilting head is
mounted on convenient corner post. Quiet-
power cooling system keeps platen cool;
Apollo 6 has S'/j" x 11" built-in trans-
parency locator: supplied with 600-watf
Quartz Iodine lamp. Address on P. 64.
Bell & Howell's new "Specialist" Model
301 Overhead Projector is a new entry in
this field. D'e-cast aluminum lens heed,
arm and platen give strength and quality.
Coated lenses; front-surfaced mirror and
completely sealed for dust-free opera-
tion. Weighs only 17 pounds. Aslt about
other features from Bell & Howell Co.
lighter weight, brighter images of
today's wide selection among over-
head projectors, offer the business
or institutional buyer a wide choice
of good equipment.
61
Audiovisual Equipment TradeFairi
Portable Videotape Recorders
PORTABLE MDEOTAPE re-
cording equipment has come into
its own for in-service training,
demonstration and a multitude of
company and institutional uses.
Manufacturer product develop-
ment of lower-cost, simpler new
models, push-button operation,
etc. have widened videotape appli-
cations within industry.
Tape-to-film developments and
on-the-job availability of video-
tape equipment that's easy to op-
erate are increasing business and
industrial use of videotapes.
Above: Ampex VR-6000 Videotape Re-
corder is new low-cost, top-quality model.
•Lilly compatible with VR-7000 line. Fea-
tures: both video and RF outputs which
can be directly connected to any t.v,
moni or and used with any vidicon cam-
era: tape speed is 9.6 Inches per second
and 1.000 ips. writing speed, resulting in
3 high-frequency response in both black &
... Site video recording and playback. Am-
pex Corp. Consumer & Educational Prod.
Division. 2201 Lunt Ave., Elk Grove, Vil-
lage. III. is source of complete technical
ceTails and on availabilities.
]
Concord VTR-600 portable video tape re-
corder features a helical-scan recording
system with dual rotating heads and uses
half-inch re-usable magne ic video tape at
a speed of 12 inches per second for high-
resolution quality. Push-button controls
for Instant replay of picture and sound.
Other features: still-frame monitoring; up
to 1.000 "use-hours" on advance-designed
video heads: built-in head cleaning sys-
tem. RF converter Is available for play-
back through large screen or conventional
television monitor-receiver. Write: Con-
cord Electronics Corp. for more data.
Westinghouse Audio-Visual Recorder was
designed tor recording video and as many
as five different audio tracks. Records up
to 61 continuous minutes on one-inch mag.
video tape at IO'/2 ips. Features: simul-
taneous outpu's of Video and Audio
Modulated RF; long [700 passages) tape
life for re-use: 3-second lock-in time.
Write: Westinghouse' Commercial-Institu-
tional Products Division for details.
^^^'^^^^^^^^^
^
w C ) /^IPil^A
' ^
'^
1
Sr
Westinghouse WAVE/Trainer System pro-
vides a complete audio/video recording
and playback center. Comprising several
different a/v components housed in a
single, caster-mounted cabinet for mobil-
ity, the System can be used for sales
training. production methods, safety
classes, etc. Includes solid-state mono-
chrome vidicon camera; Westinghouse
A/V Recorder; audio pickup; 19" monitor
for group viewing and 9" monitor for
production control. Write: CIP Division,
Westinghouse. See page 66.
Other Key Sources of Videotape Equip-
ment Include such well-known lines as
Sony, General Electric, and WollensAlc.
GE. for example, recently introduced a
new one-Inch helical-scan Model 2-30
professional videotape recorder designed
for educational and business uses. This
equipment carried a $1495. list price.
Check the Directory of Manufacturers
Appearing on Pages 64-66 for Sources
Special -Purpose Projectors
BIG IMAGES projected against
the night sky: convenient and per-
sonal instructional equipment for
in-service training are typical of
the wide-range of new equipment
for special purposes.
These columns illuminate only
a few of today's new devices to
^erve business and industry. As
n reminder, however, that audio-
\isuals are available to serve spe-
cial uses, we offer two items:
xV
/
The Astrolux Giant Image Projector '■:
^ery special visual tool for business,
product message can be projected
areas up to 200 x 200-feet. flashing evAi
few seconds. Indoors or outdoors, ogaiii'
a screen, building wall or a mountain sid<
Revolutionary new optical design formul
incorporates a condenser system and
325mm Leitz telephoto lens to provid
optimal light collection, intensiflcatm
Light output equals 50 car headlamps. T
get more details: write Karl Heitx. Inc.
Hoffman Mark IV A/V Projector Is a
teaching tool which combines encased
filmstrip projection with sound via 7-inch
discs. Designed for personal viewing on
its S'/z" * 7%" self-contained screen. It
Is used with headphones by the trainee.
Materials have been developed by Hoff-
man Information Systems for curriculum
jse: similar programs may be designed
for in-plant training, other purposes. Write
the manufacturer, see Hoffman, page 64.
Film Handling & Film Inspection
GETTING THE FILM safely to
its eventual user in the field de-
pends on today's sturdy film con-
tainers. Both plastic and fiber con-
tainers from such well-known
sources as Plastic Reel, Fiberbilt
and Wm. Schuessler are helping
assure damage-free transit of valu-
able prints to users throughout the
U.S. and abroad.
There are also colorful plastic
filmstrip containers, made by
Plastican Corp. and Richard Mfg.
Company. They're now standard!
Pllo-Magic Filmstrip/Disc shipping cor
tainer pictured above is typical of th
full line of sturdy plastic film and * '"
strip shipping cases manufactured by "
Plastic Reel Corporation of AmeriCf
Contact them for complete detail on
ritensive line of shipping containers.
Left: Neumade "Super X" Power Rewin
s the latest from this film handling an
storage specialist. Features: extra powe
3.000-ft. capacity: eitra speed, up t
1,200 rpm. Write Neumade Products f<
complete cataica and data. See p. 6*
S2
BUSINESS SCREEI
SINGLE/DOUBLE SYSTEM SOUIMD PROJECTOR
now with
synchronous
motor
sound speed
on the
nosei
Important news
for everyone
who needs precise sync
sound speed for recording
and re-recording, and/or exact
projection speed for television
and other precision programing.
Now, the Siemens Projector is more useful
than ever. Its standard universal motor has
been supplemented with a high-torque,
single-phase llOV 60-cycle synchronous
motor for precise projection speed control.
Sound speed on-the-nose. Checked and
verified by a built-in strobe disc and glow-
light. Unvarying. Reliable. And, you get the
full range of other Siemens applications,
too: a portable interlock for previews:
double-system recording and playback of
200-mil magnetic tracks through the
2000's own interlocked 16mm magnetic
film deck; single-system magnetic record-
ing and playback; optical playback; trans-
fer of optical-to-magnetic and magnetic-
to-magnetic sound: mixing; editing;
recording, re-recording and post-recording.
All this, plus go-everywhere portability.
Lightweight. Suitcase size.
The Siemens 200 now offers you a wider
choice to meet the broadest range of pro-
fessional work. ..all models available with
synchronous motor or with universal gov-
ernor controlled motor.
For a comptete description and demonstration, visit your franchised
Arnllex dealer, or mail this handy coupon.
1 ARRIFLEX CORPORATION OF AMERICA
1 25-20 Brooklyn-Queens Expressway West. Woodside
N.Y. 11377
i
1
1
1
' Please send me
1 system projector
nformation on the Siemens 2000 16/16
..especially on the new model with synch
single/double {
ronous motor. 1
J Name
Title
1
■
1 CorT>pany Address
1 r.fv
<;i«t»
ZlD
1
1
UMBER 4 ■ VOLUME 28
83
Audiovisual Equipment TradeFair:
Ne\A^ Light tor
Today's Projectors
THE -MARC 300- introduced by
the General Electric Photo Lamp
Department is used in many of
today's film, filmstrip and slide
projectors. Providing an increase
in screen brightness of about four
times that of incandescent light
sources, this tubular quartz arc
lamp enhances today's fine color
prints, helps minimize room dark-
ening and has been a factor in
smaller projector designs.
Both motion picture and sound
filmstrip equipment of Bauer. Du-
Kane. Kalart, Victor. Kodak and
Norelco offer current models us-
Heart of world's brightest proiectlon
lighting system: the new GE "Marc 300"
ing it; Bell and Howell and Gra-
flex 1 6mm sound units also have it.
Tape Recorders tor the Businessman
MODERN DESIGN and many
new convenience factors are also
notable in new tape recorders
which serve the business user. We
show two of *oday's best.
Below; Wollensak Cordless Cassette tape
recorder, Model 4200, is a compact, bat-
tery-powered recorder player with excel-
lent frequency response (80 to 10.000 cy-
cles per second, plus or minus 3 decibels).
Play-record, on-off. and fast forward and
rewind functions are controlled by a sin-
gle switch. Write: 3 M Company. "'"
Above: Sony's ServoControl 860 is a solid-
state battery/AC portable recorder . . .
t features a ServoControl motor that
electronically corrects for speed varia-
tions and maintains precise timing ac-
curacy.
Dual-track, monophonic ServoControl
860 works on AC current or flashlight
batteries, no adapter needed. Two speeds
offered — 3% and I Ve-mches-per-second
and accommodates up to five-inch reels,
oroviding up to four hours of sound. For
data contact Superscope, Inc.
Film Storage and Projection Stands
PUT YOUR VALUABLE prints Below: H. Wilson Company's new mobile
Of today's color motion pictures ^'J^/*°''^^ "'''"^' ^°' ^'''"' ""^ ^''"'P*
and slidefilms in sa]e storage. The
accumulation of dust, delays in
finding needed material and other
obvious factors will prompt the
audiovisual executive to a careful
selection of film, disc or tape stor-
age equipment. We show a samp-
ling of convenient, low cost cabi-
nets and convenient projection
stands, mostly to motivate buyer
consideration of these items.
H. Wilson Mobile Storage Cabinet (pic-
tured at fight) Is 0 sturdy, easy-to-move
storage facility for audiovisual depart-
ment. This company also has line of over-
head projectors and other film handling
and storage equipment. Write: H. Wilson.
Safe-Lock, Inc. has a new projector stand
(at right) for safe storage of projectors.
films and slides, etc. under lock and key.
40" high cabinet resembles fine piece of
office furniture: entire stand rolls easily
on four rubber ball swivel casters covered
by chrome hoods. Ask about the new "Ex-
ecutive* and portable projection stands
available from Safe-Lock, Inc., Hialeah.
Florida, specialists In this equipment.
Lenscreen Rear Screens by Polacoat pro-
vide high-quality visuals in normal room
light. System is used extensively for ex-
hibits and displays, sales presentations.
multi-media p.'esentatlon installations and
the like. To consult experts in rear-screen
material write: Polacoat. Inc. See p. 66.
A Directory of the Manufacturers
Allied Impex Corp., 300 Park Ave., Concord Electronics Corp., 19
So.. New York. N. Y. 10010; GR
3-4710.
American Optical Co., Eggert &
Sugar Rd.. Buffalo, N. Y. 14215;
895-4000.
Ampex Corporation (A-V Products),
401 Broadway. M.S. 14, Redwood
City, Calif. 94063; 367-4165.
Argus Incorporated, 5950 W. Touhy
Ave., Chicago. 111.. 60648; 647-
9411.
Arion Products, 1022 Nicollet Ave.,
Minneapolis, Minn. 55403; 333-
3788.
Arriflex Corp. of America. 25-20
Brooklyn-Queens Expressway W.,
Woodside. N. Y. 11377.
Audio-Visual Research, Inc., 205 E.
Kingsmill St.. Pampa, Te.\as. 790-
65; MO 4-3251.
Audiscan Incorporated, 1414 130th
St., N.E. Bellevue, Wash. 98004;
GL 4-0694.
Armacost. Los Angeles, Calif. 9
025; 478-2541.
Da-Lite Screen Co., Inc., Warsa\
Ind. 46580; 267-8101.
Decision Systems, Inc. East 66 Mi'
land Ave.. Paramus, N. J. 0765
261-8900.
Draper Shade & Screen Co., Spic
land, Indiana 47385; YU 7-360
DuKane Corporation, St. Charle
III. 60174; 584-2300.
Eastman Kodak Co., 343 State S
Rochester. N. Y. 14650; 325-200-:
Elco Optisonics Corporation, Willo
Grove, Pa. 19090; OL 9-7000.
Fairchild Camera & Instrumec
Corp., 221 Fairchild Ave., Plai
ville, N. Y. 1 1803; WE 8-9600.
Filmagic/The Distributor's GroD
204 14th St., N. W.. Atlanta. G
30318; 874-1661.
Genarco, Inc., 97-04 Sutphin Blvc
Jamaica. N. Y. 11435; OL 8-5^.^
Bell & Howell Photo Sales Co., 7100
McCormick Rd., Chicago, lU. General Electric Co. (CCTV), 6(
60645; OR 3-3300. Old Liverpool Road, Liverpool, :
Charles Bescler Co., 219 So. 18th Y. 456-3358.
St., East Orange, New Jersey. OR General Electric Co., Photo Lan
6-6500. Dept., Nela Park, Cleveland, Oh j
. ^ . . ^ 44112; 266-2187.
Bodde Screen & Projector Co.,
11541 Bradley Ave., San Per- General Electric Co., Visual t
nando,Cal. EM 5-2551.
Buhl Optical Co., 1009 Beech Ave.,
Pittsburgh, Pa. 15233; 321-0076.
Busch Film & Equipment Co., 214
S. Hamilton, Saginaw, Mich.
48602; 754-4806.
munications Products, 600 u
Liverpool Rd.. Liverpool. N. Y. 45
2237.
Graflex, Inc., 3750 Monroe .-Vvi
Rochester, N. Y. 14603; 586-202
John A. Grant & Assoc, 6129 I
Winchester Ave.. Chicago, III. f»
Carbons, Inc., 10 Saddle Road, Ce- 48602; 793-3633
dar Knolls, N. J. 07927; 267-8200
C.O.C. Time-O-Lite. 23-53 Steinway
St., Long Island City, N. Y. RA
1-7400.
Jack C. Coffey Co., 710 1 7th St.,
No. Chicago. 111. DE 6-5183.
Compco Corporation, 1800 N.
Spaulding, Chicago, III. 60647;
384-1000.
Gruber Products Co., 5254 Jackmi
Rd., Toledo, Ohio. 43613; 47-
2261.
The Harwald Co., 1245 Chicaj
.•We.. Evanston. 111. 60202; 32
7070.
Hoffman Information Systems. 261
Peck Rd., Monrovia, Calif. 9101
442-0123.
B4
BUSINESS SCREEI
If it's possible to buy
a projector for your salesmen to use
for under $300,
why would you spend over $400?
Call us and see.
We'll show you the new MPO Video-
tronic Super 8. It costs more than some of the
other repeating motion picture projectors. It does
more than all the others. And does it better. For
example: two-way projection. It's the only repeater
projector that has a built-in screen, and lets you
throw a big picture on a wall screen as well.
Takes instant-change film cartridges.
Exclusive dependable friction-free sprocket drive
for long film life. Use-tested brilliant (and durable)
magnetic sound.
If you want a home movie machine,
go ahead. But if you want a professional sales tool
for your salesmen, call us and see.
Write for brochure. Repeater Division,
MPO Videotronics, Inc., 461 Park Avenue South,
New York 10016. (212) TN 7-8200.
Now go out and sell
VOLUME 28
Audiovisual Equipment TradeFair:
A Directory of the IVlanufacturers
N. Y. 11432: 526-
Hone.vwell, Inc., 4800 E. Dry Creek
Rd., Denver, Colo. 80217; 771-
4700.
Hudson Photographic Industries,
Inc., 2 Buckhout St., Irvjngton-on-
Hudson, N. Y. 10533; LY 1-8700.
International Audio Visual Ltd. 193
Caver St.. Coquillam, New West-
minster, B. C. Canada. 522-7955.
Jayark Instruments Corp., 10 E. 49th
St., New York, N. Y. 10017; 751-
3232.
Kalart/Viclor Co., Inc. Plainville,
Conn. 06062; 747-1663.
Knox Mfg. Co., 9715 Soreng Ave.,
Schiller Park. III. 60176; 678-
1666.
LaBelle Industries, Inc. 510 S.
Worthington, Oconomowoc, Wis-
consin. 53066; 567-5527.
L/W Photo, Inc., 15451 Cabrito
Road, Van Nuvs, Calif. 91406;
781-0457.
Magnasjnc/ Moviola Corp., 5539
Rivenon Ave.. North Hollywood,
Calif. 91601; 877-2791.
3M Company, Visual Products Div.,
2501 Hudson Rd., St. Paul, Minn.
55101; 733-6142.
McClure Projectors, Inc., 1215
Washington St., Wilmette, 111. 60-
091; BR 3-2310.
Movie-Mite Corp., 1004 E. Jeffer-
son Ave., Detroit, Mich. 48207;
961-5540.
MPO Videotronics, 222 E. 44th St.,
New York, N. Y.
Neumade Industries, Inc. 720 White
Plains Rd., Scarsdale, N. Y. 10-
583; 725-4900.
Panacolor, Inc., 100 E. 42nd St.,
New York, N. Y. 10017; MU 2-
5711.
Panasonic/Matsushita Electric Corp.
of America, 200 Park Ave., New
York, N. Y. 10017; 973-5700.
maica Estates,
7242.
Radiant Mfg. Corp., 8220 N. Austin
Ave., Morton Grove, III. 60053;
YO 6-4200.
Radio Corp. of America, Front &
Cooper Sts., BIdg, 15-6, Camden,
N. J. 08102; 963-8000.
Richard Mfg. Co., 5914 Noble Ave.,
Van Nuys, Calif.
Shure Brothers, Inc., 222 Hartrey
Ave.. Evanston, III. 60204; DA
8-9000.
Sony Corp. of America, 47-47 Van
Dam St., Long Island City, N. Y.
11101; 361-8600.
Spindler & Sauppe, Inc., 1329 Grand
Central Ave., Glendale, Calif. 91-
201; 247-1610.
Standard Proj. & Equipment Co.,
1911 Pickwick Ave., Glenview,
III. 60025; 729-4200.
Strong Electric Co., 87 City Park
Ave.. Toledo, Ohio. 43601; 248-
3741.
Sylvania Electric Products, Inc., 730
Third Ave., New York, N. Y.
10017; 551-1317.
Technamation, Inc., 16 Sintsink
Drive. E., Port Washington, N. Y.
11050; 883-8800.
Technicolor Corp., P. O. Box 517,
1300 Frawley Drive, Costa Mesa,
Calif. 92627; 540-4330.
Viewlex, Inc., Broadway Ave., Hol-
brook, N. Y. 1 1741; LT 9-6600.
Vis-U-Line Systems, Inc., 5319 Hol-
lywood Blvd., Los Angeles, Calif
90027; 4673041.
Westinghouse Electric Corp., CIP
Div. CO A-V Systems, Inc.. P.O.
Box J, Sea Cliff, N. Y. 11579- OR
1-8010.
Westinghouse Electric Corp., Bloom-
field, N. J. 07003; 465-3370.
H. Wilson Corp., 546 W. 119th St.,
Chicago, 111. 60628; CO 4-4412.
Pathe Division, Radiant Mfg. Corp.
8220 N. Austin Ave., Morton
Grove, 111. 60053; YO 6-4200.
Paulmar, Inc., 464 Central Ave
Northfield, 111. 60093; 446-5340.
Consult the Audiovisual Dealer
for Equipment Sales and Service
* Nearly all the current models
of audiovisual equipment and ac-
Plastic Reel Corp. of America, 604 cessories described in the preced-
S. Commercial Ave., Carlstadt, N. '"§ pages can be obtained through
the specializing audiovisual dealer
in your headquarters' area.
Work with this experienced
dealer to assure good service; to
get proper instruction of personnel
on new equipment purchased.
You'll find him a dependable
source to work with on every type
of audiovisual tool. •
J. 07087; 867-4020.
Polacoat, Inc., 9750 Conklin Rd.,
Blue .^sh, Ohio. 45242; 791-1300.
Projection Optics Co., Inc., 219 E.
I8th St., East Orange, N. J. 676-
6509.
Projection Theaters Div., Motiva,
Ltd., 87-73 Kingston Place, Ja-
A-V Products Review
"Commander" — a Tape^Filmstrip
Projector Powered by Battery
r'v The "DuKane Commander", a
completely automatic, battery-op-
erated tape-sound filmstrip pro-
jector has just been introduced by
the DuKane Corporation.
The compact portable machine
is capable of showing 10 average-
length sight/sound presentations
without recharging; it also has a
retractable power cord for plug-
in to standard AC outlets. Power
is energized by a nickel cadmium
battery pack which is rechargeable
overnight through its built-in solid-
stating charging system, circuited
to prevent accidental overcharge.
The batteries also charge when-
ever the AC cord is plugged in.
even while the projector is operat-
ing. Push a button to start it; it
shuts off automatically when the
show's over. For prolonged use
DuKane "Commander" on the job
away from power lines, the "Com-
mander" also operates, without a
converter, from any 12-volt auto
batery through the cigarette light-
er receptacle.
The DuKane projector shows
standard 35mm single-frame film-
strips and has a picture capacity
from 28 to 160 frames. Magnetic
sound tape, enclosed in a ncAly-
designed, long-life cartridge, plays
up to 20 minutes at tape speed
3% i.p.s., maintained at a con-
stant rate.
A unique feature of the "Co i-
mander" is the use of direct op-
tics to project on its rear-v'e >
screen. The new design obviates
the need for mirrors by installing
the optics in the longest dimension.
Front-mounted 3" x 5" speaker
serves the DuKane-built precision
tape player. All-transistorized hi-
fi amplifier also provides the sens-
ing system for automatic film ad-
vance.
The "Commander" measures 7"
wide, 10" high and IS'/i" long;
weighs only 12% pounds. It lists
for $230 without the battery pac
$310 with it. Ask our New Pro
ucts Desk to forward your inqui
for literature and dealer sources
write to: Audio-Visual Divisic
DuKane Corporation, St. Char).
111. 60174, mentioning this t
partment. >
* * * !
Concord Electronics' TCM-20
TV Camera Has Built-in Monito
it A new, solid-state moniti '
view-finder television camera ii ■
features of interest to close
cuit and video tape recorder u.-.
has been introduced by the Indi-
trial Products Division of C<
cord Electronics Corporation I
new TCM-20 camera selK
under S900.
A primary feature of the 1\
20 is its built-in monitor with s-
inch screen at rear of camera tit
allows the operator to view ;
exact picture being recorded wl :
operating the camera. More p-
cise control over the picture im,;
is obtained by eliminating randi
search for the desired subject s
viewed from a separate monii .
The camera also has a 3-pi -
tion switch which permits ope -
tion as a camera, as a combinal i
camera-monitor while recordir:
the Concord VTR-600 vide,
recorder: or as a monitor for pi
back of the video tape recordt
The TCM-20 operates with -
ternal or internal synchroniziit n
providing for random or fixe
terlace scanning. It comes v
fast, f 1.8 lens and a Iopl
high-sensitivity vidicon tube
is 71/2" X 10" X 15" and e
weight: 20 lbs. A new. heavy -dv
professional tripod Model Tl •
20 is available for use with li
camera. It is priced under $11
For complete descriptive lit<»
ture and nearest dealer soia
write: Concord Electronics Co
1935 Armacost Avenue, Los .
aeles. Calif. 90025 or ask
New Products Desk to forwi
your request.
Ccncord TCM-20 monitor and v
finder camera, videotape recori
66
moviol
Synchronous Magnetic Film
SOUND RECORDING Motion Picture Editing
SYSTEMS and TV Equipment
'^li RECORDERS, Type 5
Portable or rack mounted. Most
universally accepted sound system
produced. 16, 17.5, 35mm.
REPRODUCERS — Type 5 mechanism, single or multiple rack mount-
ing, electrical or mechanical mterlock.
RECORDERS, Type 15
Portable allin-one system for "on-the-go" pro-
ducers. 16mm. Professional and complete in
every detail.
Studio
MIXING
CONSOLES
and CONSOLEHES
stock, custom
Vm ^JMICROPHONE MIXERS
*^**-* *'^p""i'' >>-,-„„i portable, operated
in console or stacked positions.
23 lbs.
NEVIf!
SOLID STATE
STUDIO RECORDERS
Series 2100, modular flexibility
and versatility, with international
compatibility. 16, 17.5, 35mm.
REPRODUCERS - Single and mul-
tiple rack mounting, electrical or
mechanical interlock.
NEVIf!
SOLID STATE
DISPLACEMENT
RECORDER
Model DR'I makes single-system
editing possible! Versatile. 16mm.
CRAB DOLLIES
Mechanical excellence that has
gained world-wide acceptance for
motion picture & television work.
LIBRARY READERS
Portable, for 16mm films. Variable
from single frame to 6 times
sound speed.
EDITING TABLES
Especially designed, rugged and
attractive. Chairs and accessories.
Moviola
FILM
EDITORS
World-famous "Series 20" for 16
or 35mm picture, sound or com-
posite films. Table models; spe-
cials to order.
SYNCHRONIZERS
For 16mm and/or 35mm film.
Stock and specials.
SOUND READERS
For optical and/or magnetic track.
All film sizes.
REWINDERS
Hand or power.
for video tape and all film sizes.
Many styles.
. . . plus heads, motors, playbacks, amplifiers, preamplifiers and a
complete line of accessories.
. . . plus 70mm viewers, search heads, sound heads, motors and a
complete Ime of accessories
SEND FOR COMPLETE LITERATURE
magnasync/moviola corporation
A subsidiary of Monogram Industries. Inc.
5539 RIVERTDN AVENUE. NORTH HOLIYWOOD. CAIIFORNI* 91601
TELEPHONE: (2131 S77-2791
IBER 4 • VOLUME 28
n
a CO or movie
from si des & tjpe?
ZOOIVIS
artfSiimcliosi
& 'products
SYiicliroiiizcfll
to voice, iiiiisic,
soiiiiil effects I
Look to Business Screen for product quality.
16n FILM PROTECTIOH
with genuine RBERBILT shipping cases
For 16mm Film— 400' to 2000' REELS
SOLD
through
LEADING
DEALERS
everywhere
FIBERBILT DIVISION of ikelheimerernst, inc.
601 W. 26th SI , New York, NY. 10001 • Oepl. TF
BRITAIN Selects Winners
of Industrial Film Awards:
(CONTINUED FROM THE PRECEDING PAGE 16)
the Nile Delta to a gold mine in Ghana; from
an Australian power station to a Mauretainlan
iron ore quarry. In a second contrasting section
(water): small aluminum boats in Australia; a
hydrofoil in Canada; engines and automatic steer-
ing systems of research ships in the North Sea
and some spectacular underwater shots. The air
sequences show the small "Otter" used in Can-
ada hy the Mounlies to the latest techniques of
automatically controlled landing of the Trident
and vertical takeoff and landing aircraft. Purpose:
to correct a widely held misconception that Hawk-
er-Siddeley Group is exclusively concerned with
aircraft manufacture and to show its diversity of
interests. Audience: general public and potential
clients of the Group.
* * *
Trawler Captain. Sponsor: Ross Group Limited.
Producer: Guild House Films, in association
with the Film Producers Guild Ltd.
• It is the trawler captain's responsibility to take
his craft safely over 4,000 miles of sea to the
fishing grounds off the coast of Labrador. This is
the story of one such trawler captain, Jock Keir
and of the Ross Valiant, one of Britain's latest
all-freeze stern trawlers. Purpose: to show the
pre-eminence of the men who command these
ships, the advanced design of modern trawlers
and up-to-date fishing methods used. Audience:
General public, through commercial cinema re-
lease and non-theatrical showings.
Category D: Technical Information Films
Revolutions for AU. Sponsor: Churchmans. Pro-
ducer: Short Films Group, Rank Advertising
Films Limited.
• Commentator Denis Norden looks at our chang-
ing world and notes in particular the growing
habit of smoking mini-cigars. A visit to Church-
mans helps answer his query on whether they're
entitled to be called cigars. Chatting with the
Managing Director, the Factory Manager and the
Research Manager, he sees the product all along
the production lines. An amusingly-told product
story. Purpose: to advance Churchmans as lead-
ers in the mini-cigar field. Audience: social groups
arranged by Churchmans among wholesale and
retail tobacconists; and male opinion leaders.
* * *
Category E: Industrial Research FOiils
Gas — What Is It? Sponsor: The Gas Council.
Producer: Stewart Films Limited.
■ An exposition of the various forms of matter
such as solids, liquids and gases showing further
divisions of elements, compounds and mixtures.
The gases used are discussed in detail and the
term "Calorific Value" is explained. Purpose: In-
structional use among "O" level chemistry stu-
dents. Audience: Same.
« » •
Woodworm — The Life Cycle of Anobiuni Punc-
tatum. Sponsor: Rentokil Laboratories Limited.
Producer: Rentokil Film Unit.
• All stages in the life cycle of the Common Fur-
niture Beetle, Anobium Punctatum, are shown
from emergence of an adult beetle from infested
wood through mating and egg laying. .Activities
during the larval stage illustrate damage caused by
this insect. Purpose: instruct of specialist audi-
ences. Audience: biologists, architects and schools.
* * *
How the Motor Car Works, Part 1, The Engine.
"Get Organized" won award lionors for tlic Si :
Filiiii Group of Rank Adiirlisin^ Films Liini.i
Sponsor: Shell International Petroleum Co I
Producer: Shell Film Unit.
• This film examines the principal compon. s
of the automobile engine, individually and n
working assembly and shows the principles -f
combustion demonstrated in a cylinder m.i '
toughened glass. It concludes with a sur-.
variants in layout and design likely to be en^
ered by motorists and mechanics. Purpose:
sored by Gasoline Marketing Division to pron c
gasoline sales. Audience: motor clubs, technil
colleges and road safety organizations.
* * «
Exploring Chemistry. Sponsor: Unilever Limii
Producer: Short Films Group, Rank Adves-
ing Films Limited.
■ Where does the instinct to "find out" begin n
this exiremelv candid motivational filn
child's natural curiosity — the instinct to l
— emerges as the teacher's greatest potenti.
to be used and encouraged. The body of thi^
set in a chemistry laboratory of a comprehen e
school, shows how this can be done in what t
probably some of the most unselfconscious -:
of school children yet put on film. Purpo^i
show teachers how to apply the "Nuffield .>
proach" to awaken interest in science and to >
crease recognition of Unilever's interest i'
subject. Audience: teachers and educatu'
parent groups.
* * *
Category F: Manpower Training Films !
Hector the Checker. Sponsor: British Rail*
Board. Producer: British Transport Films.
• Hector's animated adventures emphasize
all railway staffers concerned with goods
sundries traffic must code and load with I
curacy and care. Purpose: to persuade raillj
workers that "loading by coding" demands*
servance of regulations. Audience: Railway gci
handling employees.
* * *
Get Organised. Sponsor: Rank Film Librars »
ducer: Short Films Group. Rank Adverliij
Films Limited.
• This sales-training film shows how the
man should organize himself so that he
more time face-lo-face with the right man. a ..
right time, selling him the right thing. The il.i i
a youne salesman is ruthlessly examined, sho 0
that he" isn't "Unlucky Jim" but "DisorgaH
Jim." Purpose: outright print sales and rH
copies for any organisation. Audience: sale;e
and saleswomen in training groups.
■s^r We'll bring you the winners of intern.ii «
honors at Lisbon in our October, 1967 i«
68
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I
Britain's Films for Lisbon:
C'atcgor> G: Safety & Health Education Films
Tidj \Vh>. Sponsor: The National Coal Board.
Producer: TV Cartoons Limited.
• Animated cartoon to alert coal workers to dan-
gers ot stumbling and fall. Purpose: accident pre-
vention. Audience: coal miners.
On the Safe Side. Sponsor: U. K. Atomic Energy
Authority. Producer: Ronald H. Riley & Asso-
ciates Limited.
■ Beginning with an animated sequence, the film
defines how electric shock affects the human
body. .After outlining the strict precautions taken
in fi.\ed installations of the electric supply in-
dustry, the film shows the additional dangers in
research environment where apparatus needs to
be constantly modified. Great emphasis is laid on
the necessary safety procedures to meet these
changing conditions. The effect of outside pres-
sures and distractions on a research team is illus-
trated by a dramatic incident, which fortunately
is not fatal due to proper operation of the safety
drill: S.LD.E. (switch off — isolate — dump —
and earth). Purpose: life-saving in electronic and
allied fields of research. Audience: all men work-
ing in a high-voltage research environment.
* * *
These Films Also Received First Prizes
^ Two additional sponsored industrial films
which won top honors in the British Industrial
Film .Awards for 1967 but were not sent to Lisbon
as part of that country's entry are described be-
low:
Consider Science. Sponson Central Office of In-
formation (for the Foreign Office). Producer:
World Wide Pictures Limited.
• The accelerated pace of advances in science,
technology and medicine in Britain today is dis-
closed in plasma experiments, the use of lasers,
computers and other inventions. But progress is
based on continual research in pure and applied
science — industrial, physiological and agricul-
tural. Many instances are shown where new
methods, discoveries and devices can ultimately
e.xtend the benefits of modern science to all
humanity. Purpose: to review the benefit man has
derived from scientific discovery over the past
five decades and to show that Britain is among
the advanced countries in application of these
and is conscious of the need to extend these bene-
fits to developing countries. Audience: influential
members of lands abroad and publics who may
not he well informed on the subject.
* * •
Bank Ahead. Sponsor: National Commercial Bank
of Scotland. Producer: Spectator Films Limited.
• The story of the boat bank operated by the Na-
tional Commercial Bank to serve the outlying is-
lands of the Orkneys. The economic problems of
the islanders and their views on banks and hank-
ing, for and against, make this a fascinating film.
Purpose: to show that this bank is interested in
its customers whoever and wherever they may be.
.Vudicnce: general public, in the hank's service
area.
* * .
BISKA Sponsored This .\ wards I'nigruni
i.r The British Industrial and Scientific Film As-
sociation is now a single entity in Britain, rep-
resenting the former British Industrial Film As-
siKiation. the Scientific Film .Association, and the
British National Film Catalogue, Ltd. Tony
nurant is BISFA's director: Sir .-Xrlhur Ellon is
its president: and Miles Pitls-Tuckcr is chairman
of the BISF.-V executive council. •
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1845 BROAOWAY • NEW YORK 23. NEW YORK
PUza 7-«977
BER 4 - VOLUME 28
'S^^mmWMSWSWfM
Sun Dial Trainees Learn Film Productio
EASTERN STATES
• MARYLAND •
Stark-Films, Inc. (Since 1920)
537 N. Howard St., Baltimore,
Md. 21201. Phone; 305/539-3391.
• MASSACHUSETTS •
CiDema, Inc., 234 Clarendon St.,
Boston 02116.
• NEW YORK •
Bucban Pictures, 122 W. Chippewa
St., Buffalo 2, N. Y.
The Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
TrainiDE Films, Inc., 150 West 54th
St., New York 10019. CO 5-3520.
Vbual Sciences, 599BS Suffem.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oicar H. Hirt, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. LiUey A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
Tlie Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Colonial FUms, 71 Walton St., N.
W., JA 5-5378, Atlanta.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin, Chicago 60645.
Phone: (312) IR 8-9820, and
Two equipment rental locations:
571 W. Randolph — AN 3-5076.
O'Hareland: 6600 Maneheim Rd.
at O'Hare Inn — Phone 296-1037.
• MICHIGAN •
The Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
An/e., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd.. Hollywood 28.
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 5515
Sunset Blvd., Hollywood 90028.
Phone: 213/HOllywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 116 Na-
toma St., San Francisco 94105.
Phone: 415/GArfield 1-0410.
• COLORADO •
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
. OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Deseret Book Company, 44 East
South Temple St., Salt Lake. 10.
TWO College Students plan-
ning careers in the motion pic-
ture and communications fields
will get first-hand on-the-job ex-
perience this summer, under the
auspices of Sun Dial Films, Inc.
The students, 21 -year old Mark
Winter of Syracuse University and
20-year old Larry Peltz of Queens
College, will spend the summer on
the staff of Sun Dial in New York,
where they will have the oppor-
tunity to amplify their academic
program over the summer vaca-
tion month through this "on-the-
job'' training.
"The schools are turning our
lots of "Directors" and "Produc-
ers", comments Carl V. Ragsdale,
president of Sun Dial, "but it takes
an overall knowledge of even the
most menial tasks to uhimately
produce a film." The summer pro-
gram being initiated this year at
Sun Dial will provide just such
background for future film makers.
In addition to learning and ob-
serving production techniques, the
fledglings will become acquainted
with all the services and steps nec-
Hardv Glenn, Sun Dial v.p. intro-
duce.',- student Mark Winter {seated)
to Oxberry animation camera.
essary to a production. They will
start at the bottom — as "gofers"
and "grips" and by the end of the
summer, will have seen and par-
ticipated in many phases of pro-
duction.
"It's not enough to complain
about the total lack of awareness
and emphasis on these less glam-
orous areas in the school courses."
emphasizes Ragsdale. "If we want
all-around production people com-
ing into the field, we have to
make such experiences available."
The two trainees were among
a large number of students who
applied for summer positions with
the company which produces doc-
umentaries, industrials and the-
Director Hjrr\ lijnrkstroii:
explains days situuting sch'i:
trainee Larry Peltz abowi!
Hugh Purvis on location. . .
atrical shorts for industry a
government.
"So many of these collc^
dents walk into studios e\
to direct 'epics' the day after jt
uation." continues Ragsdale. Il
the same old story of too u
chiefs and no Indians. They'd
reeled" or 'produced' campus lo
and shows but can't really ni
proper orders because '
never had to do any of the i
little jobs that are so imports.
"If an aspiring young di;;li
or producer wants to put tot h
a film, he'd better know o
props, grips, electricians, ligia
sound, labs, equipment, cc! <!
lays and the people who i
all these specialized jobs. C > ^
don't offer courses in "gripni
but Sun Dial will attempt
this void in higher educati
The trainees will work ii.;:
around the firm's productic f
cilities in New York, and \\i'
occasion to go "on locatii
several crews filing on the :3
Coast.
If this summer's program ( n
successful. Sun Dial plans to 111
en it over the coming year t(
vide the widest opportunit
developing more realistic p
sional training and experieni
future members of the motio
ture industry. The plannei
pansion of the program
utilize the extensive faciliti
hand for training artists wi
in the animation field.
* * *
Post-Haste Offers Air Shipii
of TV Commercials, Film Pr
'> Post-Haste. a profession:
mail forwarding service de
to cut down on shipping tin
costs on the delivery of tele
commercials and film print
been introduced into the
York market by Video Pri
70
BUSINESS SC
Ektachrome
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ON ALL
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CABLES: LABSBEBELL. N.Y.
for NEW 1967 Price List C-7.
1«E fILM DOCIOftS
Specialists in the Science of
FILM REJUVENATION
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"FACTS ON FILM CARE".
'APIO f=^ILM
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35mm color slide DUPLICATING
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Filmstrips from 3Smm slides, 8C
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WORLD IN COLOR .::v:i'i.
THE EDITORIAL VIEWPOINT:
(CONTINUED FROM THE PRECEDING PAGE SIX)
or Japan will help move those who trade abroad
to emulate the professional quality of our films
as they go to the lands in which we must com-
pete.
.And. the here of new technologies is now
when proven adaptable, within budgetary limits
and audience usefulness. Don't get carried away
by the ""new" for newness" sake but move along
with the patently right tools and keep them
moving into action!
NAV'A reminded groups throughout the na-
tion that "Talk Is Not Enough' with its 1966
multi-media presentation. It would have done
the hearts and minds of its 1967 convention
auditors a great deal of good to have a bit
less talk and much more display oj the sight/
sound tools so essential to the application of
all that wonderful new hardware. •
« * *
ON SYSTEMS PROGRAM MANAGEMENT:
(continued from the preceding page 48)
gell. director of photography; John Murphy,
cameraman; and Penny Martin, unit manager.
Mr. Schumann was faced with eighty-two
scenes of location photography at Wright-Pat-
terson AFB, Ohio: AFSC Electronics Systems
Division. Hanscom Field, Bedford, Massa-
chusetts; RCA Corporation at Burlington,
Massachusetts, and Camden, New Jersey: and
the plants of the Burroughs Corporation in
Paoli, Great Valley, and Downington, Penn-
sylvania.
In the studio there were 138 scenes to be
photographed in nine different sets. Of the 106
people appearing in the three pictures. 17 were
professional actors cast in Washington and
in New York.
Holds .Audience Interest in Technical Data
By achieving a unique blend of stage photog-
raphy, animation and location photography at
Air Force facilities and contractor's plants, a
large amount of technical information is pre-
sented to the audience without becoming
monotonous. Making a motion picture out of
""Manuals" is not an easy job. but it can be
done. All that is needed is lots of patience,
dedication to the job. and as much talent as
you can get. In the technological war that is
now taking place, it is this management con-
cept that gives order to our vast technological
complex, allowing the Air Force to have the
systems needed when they are needed.
The three films. System Program Manage-
ment. Comi'piual Phase, Definition Phase, and
Acquisition and Operational Phase (TF
.■>9()6a,b,c ) are available to contractors and
Air Force installation at the Air Force Film
Library Center, S900 South Broadway, St.
Louis. Missouri 63125. •
roMO
M^
v^^
1 he objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under-
standing of the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming tw us. again
and again, over the many years. Our ever
expanding business is proof of their con-
fidence in the quality of our products, our
dependability and expert knowledge.
COMPREHENSIVE SERVICE
NEW YORK
. 0023
HOLLYWOOD
90038
NOT FOR SALE
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the WORLD FAMOUS F&B/CECO
RENTAL
CATALOG
A brand new edition
o* our Motion Picture
Equipment Rental
Catalog has |uit been
published. A pocket
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page reference guide.
It lists over 2600
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ranging from film
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Sections include 16
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editing, projection, lighting and grip
equipment.
Only available lice o( charge Send for
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Branch** in: Hialuh Fla./WMhin«ton. O C
Altanlai New Orlaanl/Clevaland
'3ER 4 - VOLUME 2B
Tl
SECOND ANNUAL BUSINESS SCREEN
SURVEY OF SPONSOR A-V ACTIVITY
(continued from page 45)
United Hebrew Institute (1)
United Hospital Fund (2)
United Parcel Service (1)
United Presbyterian Church (1)
United Seaman's Service (1)
United Shoe Machinery Corpora-
tion (1)
U. S. Asbestos Corp. (2)
U.S. Envelope Co. (1)
U.S. Land. Inc. (1)
United States Gvpsum Company
(1) (3-sf)
United States Nat'l Bank, Oregon
(I)
U. S. Olympic Development
Comm. (1)
U. S. Plywood Corporation (1)
U. S. Shoe Corporation (1)
U. S. Steel Corporation (12)
United Van Lines. Inc. (1)
United Way (1) (l-sf)
Universal Bleacher Co. (2)
Universal Foods Corp. (l-sf)
University Computing Co. (3)
Upjohn Company (1)
U. S. M. Corporation (l-sf)
U. T. A. French Airlines (1)
— V —
Vail Associates, Inc. (1)
Valley Manufacturing Co. (1)
Valley National Bank (1)
Van Camp Sea Food Co. (1)
(l-sf)
Van Heusen Co. (l-sf)
Vauxhall Division. GM (1)
Velsicol Chemical Corp. (1)
Ventilation & Cleaning Engineers,
Inc. (1)
Veterans Administration (1)
Victor Comptometer Corp. (l-sf)
Viking Industries (l-sf)
Virginia Conservation and
Economic Development Dept.
(1)
Virginia Museum of Fine Arts (I)
Visiting Nurses Association (l-sf)
Visual Projects. Ltd. (2)
Vocational Education Dept. (1)
Volkswagen of America, Inc. (3)
— W —
Wakeman & Walworth (1)
Walker & Associates (l-sf)
Walker Mfg. Co. (1)
Hiram Walker Co. (1)
Wallcovering Wholesalers Assn.
(2-sf)
Walton Associates (1)
Warner Brake & Electric Co. (2)
Warner Chilcott Labs. (4)
Warner Lingerie (1) (l-sf)
Wartburg Home for the Aged (1)
Washington Gas Light Co. (1)
Waterbury-Farrel Co. (2)
Waterbury-Conn. Anti-Poverty
Program (1)
Waterman-Loomis Hybrids (2)
Water Safety Programs (1)
Waterville Co.. Inc. (1)
Watsonville Frozen Food Co. (1)
Wausau Insurance Co. (1)
Webster Division. McGraw Hill
Book (2)
Welcome Wagon International.
Inc. (1)
Wenger Corporation (1)
Wesleyan Community Church (1)
Western Auto Supply Co. (l-sf)
Western Electric Co. (2)
Western Farmers Assn. (l-sf)
Western Ogden Purifier (l-sf)
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Western Wood Products Assn. (1)
Westhampton (1)
Westinghouse Electric Co. (9)
(4-sf) (2AvP)
Weyerhaeuser Co. (7)
Whitehead Bros. Co. (2)
White Motor Corporation (1)
lulius Wile Sons & Co. (1)
Wilkins Chevrolet (1)
Hugh Williams Mfg. Co. (1)
Wilson Research Foundation (1)
Winchester-Western Div. (2)
Winius-Brandon (2-sf)
Wisconsin Agriculture Depart-
ment (1)
Wisconsin Dells Chamber of
Commerce (1)
Wisconsin Telephone Co. (1)
Viviane Woodard Corp. (2)
Woodward Governor Co. (1)
Worcester Boys Club (1)
Worcester Telegram & Gazette
(1)
World Airways (1)
Worthington Corporation (2)
Wurlitzer Company (1)
Wyeth Laboratories (2)
Wyoming Cancer Society (1)
— X — Y — Z —
Xerox Corporation (7)
York Shipley Co. (2)
Yosemite National Park (1)
Young and Rubicam (1)
Youngstown Sheet & Tube Co.
(1)
Zell Manufacturing Co. (1)
Zenith Manufacturing Co. (4)
Zenith Toy Co. (1-AvP)
Zimmer McLaskey Lewis (1)
Zlowe Agency (2)
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n Check Enclosed D Bill Company D Bill Me
Subscribers in Canada and abroad pay $4.00 a year; $7.00 for two years.
■^r Not intended as the complete
record of U.S. government audio-
visual activity in 1966. these listings
do show relative activity among
agencies and departments during
that year.
Agency for International Develop-
ment (2)
Army National Guard (1)
Army Pictorial Center (2) (2-sf)
Atomic Energy Commission (4)
Federal Aviation Agency (6)
Federal Bureau of Investigation
(4)
Internal Revenue Service (2)
National Aeronautics & Space
Administration (21)
Office of Civil Defense (2)
U. S. Air Force (29)
U. S. Army (8)
U. S. Arinv Corps of Engineers
(1)
U. S. Bureau of Public Roads (1)
U. S. Coast & Geodetic Survey
(I)
U. S. Health, Education & Wel-
fare (7)
U. S. Information Agency (22)
U. S. Interior Department (8)
U. S. Labor Department (1)
U. S. Land Management Bum
(1)
U. S. Marine Corps (3)
U. S. Naval Ordnance Laboratj
(1) jJ
U. S. Navy (54) ]\
U. S. Post Office Department fl
U. S. Public Health Service C
U. S. Social Security Adminisi-
tion (3)
U. S. State Department (1)
U. S. Treasury Department (1
Ashley Famous Agency Opei
Department to Serve Industr,
ir Ashley Famous Agencv -
has formed a new Indusii
partment under the supervisi ■
Rodger H. Hess. !
For the past five years, \<
Hess has been in the Tele- k
Literary Department. Prior ttili
he was with MCA.
The department's first pa at
will be a sales orientation 11
produced by Peter Cooper, ni
for London Fog. manufactur;
raincoats and outerwear. T
is to be used for showing i
personnel in department r
and other retail outlets.
Mr. Hess pointed out th; i
addition of an Industrial Dai
ment will serve as a broad ba, f
all AFA clients, not only per n
ers. but also for producers, rs
tors and writers. "We will tli
the experience, expertise antst
cess gained from the reprenl
tion of our clients and sales t
television networks of sucl;
as The Carol Burnett Sh<
from U.N.C.L.E.. The Defelt
The Danny Kaye Show. Di K
dare. Candid Camera, ancs(
cials like Death of a Salcu
The Glass Menagerie. Ca»
Brown's Peanuts. The Cr.ih
Ingrid Bergman's The Art
Voice, Harry Belafonle's A "u
for Laughter, and many othi;.
Ashley Famous Agency 1
dustrial Department represts
number of companies thaih!
produced corporate image ill
training films, closed circui ta
and film sales presentation I
touring shows and other
visual materials for such :
panics as A.T.&T.. IBM. D-^
Ford. General Motors,
Publishing. American Can
wagen. J. C. Penney, and '-
Hill, among others. .
Among the producing o
panics represented by AFAd
industrial field are: Herbenl
kin Productions. Charles J
ford Productions. Peter (0
Inc.. Allen Funt Prodil
Hanna Barbera, and many
when it's processed by
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COMMERCIAL ANO EDUCATIONAL DIVISION
1300 Frawloy Drive. Costa Mesa. Calirornia 92627
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.SUIa.
-Zip.
Your Name _
"Let me show you
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of the sharpest
ways to
CLOSE THE SALE"
This is the promise
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at the start of
"CLOSING
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—the first of six
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Closing the Sale — and 5 other sub-
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BETTER SELLING BUREAU Dept. X57
A division of Rocket Pictures, Inc.
ai50 W. Oliue Ave., Burbank, Calif. 91506
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BUSINESS SCREEN
Siao^A and SiBcAnimde^ c/ ''Sotntrntnicaiiott
A Preview of This Month's Features
Right Off the Newsreel: News of Film Festival Events Ahead .... 4
Youth Takes Action to Beautify America; "We're on Our Way" ..10
Montreal Report: Labor Honors Its "Pictures of the Yeor" 14
The 1967 "Golden Eagle" Selections for Overseas Festivals ....16
Camera Eye: Editorial Impressions of a Visit to Expo 67 18
The Impact of Visual Communications: by G. Carleton Hunt ....24
Special Report: Expo 67, a Showcase for Films
Lessons for ProcJucers and Sponsors from Montreal's Show 33
Color Section: "My Garden Japan" Premieres at Expo 67 35
Five Great Films Re-Create 400 Years of Canadian History ....39
Expo Films We Will Remember: as Reported by Dean Walker ....41
You're in "Motion" in a 70mm Film at the CN Pavilion 43
The Opticals in "A Place to Stand" by Linwood G. Dunn, ASC ....45
Witty, Informative History of "The Pursuit of Cleanliness" 46
Creating the Picture "With a Woman in Mind" for Armstrong ....47
Astrosphere "Trips" Are Helping to Sell Air Travel 48
Modern Sailors of Inner Space: Story of "The Submariners" ....49
Problem for America: Mounting Wastes ("The Third Pollution"; 50
The IFPA Journal: New Officers Lead Industry Film Producers ....51
Picture/Text Profile: Meet IFPA President Bob Meeker 52
Film Production Behind the "Iron Curtain" by Lee R. Bobker . .56
Video Recording: Use Reports from Agencies & Producers 62
World Screen: a Holland Paper Company's "Film Evenings" ....64
Equipment Trodefair: A-V Tools for Production & Projection 67
This Month's Cover is a design adaptation from Expo 61 poster art
symbolic of the Speciol Report beginning on Page 33 of this issue.
Audience scenes were token within the Telephone Pavilion (top) and
in the Czech Kino-Automat Theatre; the Expo crowd scene is typical.
Issue Five, Volume Twenty-Eight, Business Screen Magazine, published August,
1967. Issued eight times annually every six weeks at 7064 Sheridan Rd.,
Chicago, Illinois 60626 by Business Screen Mogozines, Inc. Phone: BRiorgote
4.3334.5. O. W. Coelln, Editor and Publisher. In New York: Robert Seymour,
Eastern Manager, 250 W. 57th St., Phone: 245.2969. In Los Angeles: H. I.
Mitchell, 1450 Lorain Rood, San Marino, Colif., Phone: Cumberland 3-4394.
Subscription $3.00 a year; $5.00 two yeors (domestic); $4.00 ond $7.00 foreign.
Second doss postage paid of Chicogo, Illinois and of odditional moiling office-
Entire contents copyrighted 1967 by Business Screen Magazines, Inc. Trode-
mork registered U. S. Patent Office. Address editorial and subscription inquiries
to office of publication, 7064 Sheridan Rood Building, Chicago, Illinois 60626.
k
PARTHENON V# PICTURll
HOLLYWOOD
A PICTURE
IS WORTH
TEN THOUSAND WORDS
the right picture
in a Visi/Com 8mm
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PARTHENON PICTURE!
Cop Palmer Exec. Producer
2625 Temple St. • Hollywood 9002
213-DUnkirk 5-3911
BUSINESS SCREE
the tricky art of balance . . .
color-correct'
by byron, of course
byron motion pictures, 1224 Wisconsin avenue, northwest, Washington, d.c. 2000? . phone 202. feoerai 3.4000
lUMBER 5 • VOLUME 28
right off ttie
"Harvest Time" in Film Awards!
Chris Awards Banquet on Oct. 6th
■ Domestic film awards" pro-
grams which feature factual mo-
tion pictures and filmstrips will
enter the fall ""harvest" season on
October 6th when the 15th An-
nual Columbus Film Festival is
concluded with a "Chris"" Awards
banquet at the Fort Hayes Hotel
in that Ohio city. A review of the
prize-winning films will be fea-
tured in the next issue. •
* * *
Film Seminar Oct. 16 Opens the
Film & TV Festival of New York
%r The 7th International Film and
TV Festival of New York, spon-
sored by Industrial Exhibitions,
Inc., is slated for October 19-20
in Manhattan. Under the direction
of chairman Herbert Rosen, the
Festival program will get under-
way earlier that week with a five-
day seminar on "Planning of an
Industrial Film or TV Commer-
cial.""
Seminar activities begin on
Monday, October 16, with a visit
to the J. Walter Thompson ad
agency facilities, followed by
studio tours of VPI and Filmex,
Inc. A session on October 18
covers optical and special effects
as presented by L&L/Eastern Ef-
fects. The film seminar will also
include a study of station policy
and functions as well as actual
network operations at CBS/TV
on its final day.
A banquet on Friday evening,
October 20, at the New York Hil-
ton will feature awards citations.
Prize-winning films of the Festival
will be screened at the Museum of
Modern Art on Saturday and Sun-
day, October 21 and 22. •
* * *
San Francisco Holds 11th Annual
Film Festival on October 20-29
ir The Far West makes festival
news on October 20-29 when the
1 1 th Annual San Francisco Film
Festival is presented at that city"s
Masonic Auditorium. Although
largely devoted to feature (enter-
tainment) film presentation, the
Golden Gate event has a special
place for "'Film as Communica-
tion". •
Int'l Management Film Winners
to be Selected October 16-20th
<- Finalist judging for the Inter-
national Management Film Com-
petition, held under the auspices
of the Societv for the Advance-
ment of Management, Inc., will
take place in New York City on
October 16th-20th. Entry lists are
scheduled to close September 15th.
Only films of a suitable manage-
ment character are judged. •
* * *
lOlh Annual CINE Exhibition
Opens in Washington Nov. 16
* The season for awards presen-
tation is climaxed on November
16-17 when the Council on Inter-
national Nontheatrical Events wOl
hold its 10th annual Awards Pro-
gram and Exhibition of Films of
Merit in the NEA Auditorium and
at the National Geographic Soci-
ety headquarters. Winners of this
year"s "Golden Eagle" awards
and trophies won by CINE entries
at this year"s overseas festivals
will be presented. Attendance at
this event is by invitation only so
be sure to contact CINE head-
quarters at 1201 16th Street,
N.W.. Washington, D. C. 20036
for your credentials if you plan
to attend. •
Eighth Armed Forces Television
Conference in Denver Nov. 6-8th
" The 8th Armed Forces Tele-
vision Conference, facilitating ex-
change of information between
military users of that medium, will
be held at Lowry Air Force Base,
Denver, Colorado on Novea
6-8. The conference is being t
in conjunction with the aiu
conference of the National /i
ciation of Educational Bu
casters, also being held in s
ver, November 5-9.
Keynote speaker for the Ai (
Forces meeting will be Th(ij
D. Morris, Assistant Secretar (
Defense for Manpower. Dr. S
bcrt Burke, noted educator
television personality, wiU be
guest speaker at the Confer <
banquet.
1
I
Chicago International Film Fes 'i
Will Be Held November II- d
7> The Third Chicago Inte a
tional Film Festival, presera
"Hugo"" awards to producer' c
feature films, documentaries i
commercial entries, will agairb
held in that city November I
18th.
Site of the showings is expea
to be the recently rebuilt Carn
Theatre on the near north;
Categories emphasize theati
features and short subjects bui
so include industrial, educatic
TV commercials and product
as well as student films.
Cash prizes totaling $3,000
also given. For entry details
(CONTINUED ON PAGE S
JET STOCK 'ROOTAGE
*JET/ PISTON/ HISTORICAL AIRCRAFT
35 MM/ 16 MM COLOR and BLACK & WHITE
Free film provided to producers for authentic airline sequences
U Ai i T
UNITED AIR LINES
Call Publicity Department
Atlanta 523-5517
Chicago 726-5500
Cleveland
333-3500
Denver
398-4535
Detroit
963-9770
Honolulu
514-261
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*Jet mockups for interior filming — New York City and Hollywood
Los Angeles
482-3620
Washington, D.C. 737-6830
New York
922-5225
Write for catalog:
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471-0700
UNITED AIR LINES FILM LIBRAK
San Francisco
397-2620
626 Wilshire Boulevard
Seattle
682-3731
Los Angeles, California 90017
United Air Lines
BUSINESS SCRE<
I
*^2e W/7es TV Creative Qroup
c55re a^uncli of Stuffed Sljirts
ut look at the
:3mmercials they
Urn out.
Ily don't even like to talk to us. Except
ftn they need a new piece of equipment
irfomething.
tiey think they're different . . . with their
i^rds and tennis shoes and all that.
Ul we agree. They are different. So we give
hm plenty of elbow room. But it's
Hducing results.
i the excitement of the photography and
Iing in a spot for Jean Nate,
the folksiness of an oil spot in which
'cast Donna Axum (Miss America, 1964),
lia station operators wife.
'^ the humor of a series for Kentucky
•td Chicken . . . starring historical figures,
Cfwhich our group says: "You make history,
»'ll make dinner."
,s a result of it all, our sample reels have
unething new to offer. And there is one
hg our group will let us do.
they'll let us show you the reels.
'ICTURES FOR THEATRE. TELEVISION AND INDUSTRY . ANIMATION • TV COM-
, & SHOVi/S • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
• SALES MEETINGS • COLLATERALS • PACKAGED" COMMUNICATIONS
•red A. Niles Communications Centers, Inc
IN CHICAGO: 1058 W. Washington Blvd. 312-738-4181
IN NEW YORK: 108 West End Ave. 212-787-8770
IN HOLLYWOOD: 5545 Sunset Blvd. 213-462-731 1
lUMBER S • VOLUME 28
AT&T AMERICAN BANKERS ASSOCIATION
ABC-TV ■Qmn ABC-TV INTERNATIONA
L AMF AMERICAN HOME MAGAZINE AUDI
T BUREAU OF iKEHElIIillllDHI CIRCU
LATIONS BABCOCK & WILCOX B. F. GOO
DRICH ■KEZlEHHI the BORDEN COMPA
NY BRISTOL MYERS CELENESE CORP.
OF AMERICA ■■IXIXIIIilEEIMIlH CLAIR
OL COMPANY CBS-RADIO CBS-TV CONGR
EGATION ■DMMiH CHRISTIAN CHUR
CH DOW CHEMICAL COMPANY EASTMAN C
HEMICAL COMPANY ^MUJMiSSMi EAST
MAN KODAK COMPANY E. I. DUPONT ET
HYL CORPORATION ^.lAJil^-^l^l.li'JJillll^-I.I.M
FAMILY CIRCLE FOUR ROSES DISTILLE
RS FOSTORIA GLASS CO. MUMEEM G
IRL SCOUTS OF THE U.S.A. HEUBLEIN
INC. IBM IKEK^H INSTITUTE 0
F LIFE INSURANCE INTERNATIONAL NI
CKEL COMPANY HBIEI!I291 JONES &
LAUGHLIN STEEL COMPANY KOPPERS CO
MPANY WMMMM!^ LADIES HOME JOU
RNAL LEVER BROTHERS LIFE MAGAZINE
MC CALL'S MAGAZINE ■KHMHaB NAT
lONAL DISTILLERS NATIONAL LUMBER
MFGRS. ASSOC. MSSMSEEnSM NATION
AL VITAMIN FOUNDATION NEW YORK LI
FE INSURANCE CO. ■'■'llil*^>l:ld.'B OT.TN M
ATHIESON PEPSI-COLA COMPANY PHILL
IPS-VAN HEUSEN ■HUSUSH CHA
RLES PFIZER RAYBESTOS REDBOOK ROY
AL CROWN ■MiEEHIIIM TxHE SATURDAY
EVENING POST SCOTT PAPER COMPANY
right off the
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SOCONY MOBI
L OIL COMPANY SEAGRAMS SYLVAN I A E
LECTRIC ■■i:m'iari.i:i'/t'iii.iM PRODUCTS, I
NC. TEXACO THEATER GUILD TIME MAG
AziNE HonianinnH union carbide
VOGUE WESTINGHOUSE ELECTRIC CORP.
WOMAN'S DAY iHETIinniEIiHH XEROX
VISUALSCOPE
INCORPORATED
103 PARK AVENUE ■ NEW YORK CITY 17 ■ MU 3-3513
(CONTINUED FROM PACE 4)
[ The Chicago International Film
Festival, Inc., 235 West Eugenie
St.. Chicago, Illinois 60614.' •
* * *
Honor Fred Niles on Sept. 50lh
at a Research Fellowship Dinner
I ■'■' His many friends in Chicago
advertising, business, the arts and
film production will salute film
i producer Fred A. Niles at a din-
ner in his honor to be held on
Saturday evening, September 30th.
in the Adams Room of the Palmer
House.
I The Fred Niles Research Fel-
! lowship Dinner will actually bene-
j fit the City of Hope National
I Medical Center with all proceeds
going to establish a Medical Re-
search Fellowship named after
Niles. Fred G. Wacker, Jr.. presi-
dent of Ammco Tools. Inc., is
general chairman of the affair.
Co-Chairmen for the City of
Hope Testimonial Dinner are Zed
Daniels, senior vice-president.
Don Kemper Company. Inc.; Gor-
don C. Fletcher, president. Na-
tional Accounts System, Inc., Chi-
cago attorney Lawrence Skebel-
sky; and Thomas Wainwright, as-
sistant to the president at Fred A.
; Niles Communications Centers,
Inc.
Tickets for the affair ($50 per
plate ) may be obtained through
the City of Hope, 127 N. Dear-
born Street in Chicago. The or-
ganization is a free, national, non-
sectarian pilot medical center spe-
cializing in patient care, research
and medical education for vic-
tims of cancer, leukemia, heart,
chest, blood and hereditary dis-
eases. •
* * *
Two New TV Stations Licensed
to Serve Mexico City in 1968
" Competition is about to ex-
plode on the Mexico City tele-
vision scene for the first time in
15 years. The recent issuance of
two new commercial licenses (to
the Mexican Radio and Television
Corp. and to Fomento de Tele-
vision Nacional ) opens an area in
which Telesistema Mexicano for-
merly controlled all three of the
capital's commercial outlets.
Mexico City is a rich prize for
television. Growth over recent
years has seen the city emerge as
a major world center with a metro-
politan area population in excess
of 6' 2 million people. It is already
one of the larcest television mar-
lOth Anni\ersar\- of the foundin
Hanna-Barbera Productions Inc.
commemorated at the recent c
moiiij at tehich Joseph Barbera
received a citation from Los
geles County's Board of Supervi!
Board member Ertwst E. L
made the presentation in the Los
geles County Hall of Administrat
kets in the Western hemispl
with a million TV homes and t
vision billings above the $30
lion mark.
Heading up international pi
ning and operations out of >
York for the new Channel 13 (
let to be operated by Mexi
Radio and Television Corp.
be Kevin Corrigan. until recei
manager of ABC Internation
Worldvision Network. He
handle all program buying in
U.S. Station's premiere is expec
in the latter half of 1968; a r
"Television City" complex
studios on the outskirts of Mex
City should be completed to aio
local production early next yeai
* * *
Kemper Insurance Companies t(
Premiere Wolper Film Sept.
i-r The Kemper Insurance Cc
panics will hold a reception
the Chicago premiere of an
portant new film on juvei
crime. The Dangerous Years, p
duced by Wolper Productions,
Tuesday, September 19th.
The new Wolper film was n
rated by television star David N
Galium and will be released
nationwide showings later in
year.
* * *
Wilding Shareholders Approve
Company's Sale to Bell & How
" Shareholders of Wilding. In
Chicago-based producer of aud
visual communications media
business and industry, have
proved the proposed transfer
that company's business to
Bell & Howell Company. The
tion was taken at a special mej^
ina held on August 18th.
BUSINESS SCREII
We II help pin a medal on you
for award winning quality
Your skiM, experience arid'Th^P'ffiyiofr— fff^m^ct 6r^ur eTion— §6ei Tnlo your
f responsibility to provide superior processing maKing your
.creative > screen. The quality of major features and TV
programs is reproduced for you in "Color by De Luxi r additional information
~and current (^ • write or, better yet. call Neal Keehn, Vice President Sales.
Argyle. HollywooH o« California, (213) 462-6171
GENERAL FILM
-o
LABORATORIES
A DIVISION OF DE LUXE LABORATORIES. INC
<I1.. J'H Htff-!h
UMBER 5 ■ VOLUME 28
NUMBER SEVEN IN A SERIES
OKAY FOR SOUND! (THE MIX): When
cutting dialogue, sound effects, and music
tracks, a few things should be kept In mind.
If the tracks are 16mm, always use single
perforated leader. If photographic film stock
is used for leader instead of magnetic film,
make sure the base side of the raw stock
leader Is on the same side as the magnetic
emulsion. Always avoid the use of grease
pencil markings on emulsion side of mag-
netic film. Keep tracks as clean as possible.
These procedures are necessary to Insure the
magnetic heads on the dubbers will remain
clean throughout the entire recording. If dirt,
film emulsion, or grease pencil builds up in
magnetic heads, a loss of high frequencies
will result. Avoid a splice just previous to a
music passage that will be recorded. When
a splice passes over stabilizing rollers of a
dubber it causes the rollers to move and the
result is an objectionable "wow". If an effect
is cut to "pop-In" make sure the track, in
advance of this pop-In, Is absolutely silent.
This enables the mixer to open the pot which
will allow the effect to come In as cut. Make
sure all splices in the sound rolls and picture
work print are secure. Expensive studio time
can be lost if it is necessary to take the rolls
to the editing room for repair.
All tracks on perforated magnetic film are
In absolute synchronization. Now prepare
and attach leaders, cut in a beep tone in the
dialogue or effects track according to the
recommendation on page 17, In the second
edition, of the Handbook of the Association
of Cinema Laboratories. Leaders used on pic-
ture work print and all tracks should be
identical, and should remain Intact through-
out all work of the sound studio and labora-
tory. Cue sheets are prepared indicating
footage of each cue, and type of sound to be
encountered. Specify If It Is music, dialogue,
gun shot, tractor, airplane, etc. Also, indicate
on the cue sheet whether it Is a fade-in or
pop-In. Footage cues should be measured
from the "edit sync" start-mark on the lead-
ers. Footage cues can be supplied In either
35mm or 16mm. Because the footage counter
moves faster on 35mm, such cues are more
accurate. The sound studio can switch elec-
tronic counters to read either 16mm or 35mm
footage. Now, we clean all rolls of track and
picture work print, and we move to the sound
studio for a "mix".
Acoustics of a sound mixing room are differ-
ent than we might find In a recording studio.
Sound heard In such a room, through a high
quality monitor and speaker system, will show
up all defects and deficiencies of the original
recordings. This enables us to determine what
corrections should be made to assure a well
balanced recording.
Picture work print is threaded on a synchro-
nous projector, tracks on synchronous dub-
bers. Signals from the dubbers are fed into a
mixing console where all sounds are blended
together. Here the volume of each track is
controlled. Graphic equalizers are inserted
Into each channel when needed. These are
used to match the quality of the sound from
scene to scene. They can also rectify some
of the location acoustical problems that have
been encountered. They can be keyed in and
out of any channel without changing volume.
Sound effect filters are used to achieve un-
usual audio effects, such as telephone and
radio. Reverberation can be added for room
presence or echo effects. The amount of
reverberation and reverberation time can be
adjusted for the desired effect.
Because of a deficiency of the human ear,
music that sounds perfectly okay at high vol-
ume may sound thin and stringy when played
at low volume. This effect can be noticed
when music is taken to low volume under a
voice. To coxrect this, we add special equal-
izers in the music channels that will automati-
cally boost the bass of the music In inverse
proportion to the music level. If such equal-
izers are not used you might very well think
that the bass section of the orchestra is taking
"forty-winks". All of these equalizers and
filters are tools used to create illusion. They
can never make a good recording out of a
bad recording.
If program material varies considerably in
volume range, the mixer may use "compres-
sion" to hold high volume passages down
to a predetermined level. Compression itself
can Introduce distortion, so the least amount
that can accomplish the desired result is used.
All film dubbers, projector, footage counters,
and recorders are electrically Interlocked to
insure perfect synchronization. So inter-
locked, all can be run forward or backward
in step. The advantage of such a system is —
if a cue is missed near the opening of the
recording, all machines can be stopped and
run back to the beginning. This saves the time
required to re-thread all equipment. During
rehearsal for the mix, cue sheets are used by
the mixer as a timetable for volume and
equalization changes. After sufficient re-
hearsals, we go for a "take". The mix can be
made on 15mm, 35mm magnetic film or J4"
tape with sync pulse. This magnetic mix is
then usually interlocked with the picture work
print for client approval.
The next step is to "transfer" the magnetic
mix to an optical negative film for making
release prints In the laboratory. The "transfer"
will be taken up in Number 8 of the Series.
BUSINESS SCREI
this palm sized module
gives you 16mm
sound conversion
on the job!
ARRIFLEX 16BL is the quality 16 mm sound camera that matches
its sound recording systems to your filming assignments —
single system -double system -either or both
SINGLE SYSTEM Here's how. Just slip the Arri recording module into
the 16BL camera head and presto-you've got a high adaptability single-
system magnetic sound camera. All accomplished in a half minute or so
with only a screwdriver. The companion Arri recording amplifier offers
dual mike inputs with built-in mixing; music'speech selector switch, and
you can monitor from line or off the record track. Threading the 16BL in
its single-system configuration is fast and simple.
DOUBLE SYSTEM Here's how. Reverse the procedure: slip out the
Record Module, and you've got a double-system camera with built-in 60
cycle generator, automatic electric "clapstick" and a built-in "cue
marker." for sync-ing with W recorders.
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^MBER 5 ■ VOLUME 28
"Resolved: Thai we as a
generation be ileiermined to
make it possible for our
children to live in an en-
vironment of health and
natural beauty."
DELEGATES of I 1 NATIONAL
youth groups, representing
some 20 million young Amer-
icans, have implemented the above
resolution with a new 25-minute
color motion picture that will
carry their message across the land
in months ahead.
Inspired by the recent National
Youth Conference on Natural
Beauty and Conservation, held in
Washington, D. C, the film is
titled. We're On Our Way. Pro-
duction was made possible, as a
public service, through the spon-
sorship of The Coca-Cola Com-
pany and Eastman Kodak. The
Jam Handy Organization is the
producer.
The picture's goal is to show,
as Secretary of the Interior Ste-
wart H. Udall expressed it at the
conference, that "American youth
is already turning back the tide of
blight and ugliness." It was
created to stimulate youth groups
of America to still greater effort.
The film also demonstrates to
Voiaig Anuricans at work iiii a < on:,, i latiuii iirojevt pictured in lite film
Youth Takes Action to Beautify America
"^ e're On Our ^ ay" Inspired by National Youth Conference
adult viewers and to business and
government leaders that our
young people are eager to face up
to a challenging task.
"I urge you to dream the im-
possible dream," said Mrs. Lyn-
don B. Johnson as the First Lady
addressed the conference. "You
will not have reached maturity
until you have tackled a hopeless,
idealistic cause. You may be sur-
prised to find that it was not so
hopeless after all."
As pictured in We're On Our
Way. the accomplishments of
these months following the con-
ference leave little doubt that the
dream is already becoming reality
in many areas of the country.
The children of the Thurston
School, in Ann Arbor, Michi
are shown working on a const
tion project in their own wile
area; New Jersey youngsters s
how they saved a state park b
from erosion by planting
grass; youth groups at Rui
Louisiana, and in the Watts
tion of Los Angeles conduct i
own neighborhood beautifica
programs. Boy Scouts are pict
on their Camp Firestone pre
in California; a class in conse
tion is shown in action at Brei
ton, Washington; and young
ture trail devotees point the
to wilderness beauty in the
Northwest.
Participating in this camp
are the Boy Scouts of Ame;
Girl Scouts of the U.S.A.; B
Clubs of America; Cam|
Girls; 4-H Clubs. Future Fan
of America; Future Homema
of America, Girls" Clubs of Ai
ica; Red Cross Youth; and
YMCA and YWCA national
ganizations.
At an advance showing of
film, Mrs. Diana MacArthur,
ordinator of the Washington
ference, said that she "looked
ward to wide use of the pictur
an effective means for helpini
accomplish the big task ahead.
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It's because our maintenance technicians are expert —ad-
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takes. Helping professionals with tough shooting schedules
and varied production problems over the years has given
B & S a vital backlog of experience. It assures the profes-
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And at B & S, rental rates are sensible, too. Another reason
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SIGHT & SOUND
SMPTE to Award Honor Medals
in Chicago on September 18th
■&• Honor awards to noted film in-
dustry personalities will highlight
the 102nd Semiannual Technical
Conference of the Society of Mo-
tion Picture Engineers, at its open-
ing session in Chicago on Sep-
tember 18th.
Special award ceremonies on
that date at the Edgewater Beach
Hotel will feature the presentation
of the Samuel L. Warner Mem-
orial Gold Medal Award to Stefan
Kudelski, Swiss precision machin-
ist and transistor electronics engi-
neer, for "the engineering and de-
velopment of a portable syn-
chronous '/i-inch tape recording
system of unique design resulting
in exceptional speed stability
under widely varying conditions."
Kudelski's Nagra recorders are
widely used in film and TV pro-
duction throughout the world.
The Eastman Kodak Gold
Medal Award will go to Professor
Samuel N. Postlewait of Purdue
University for his unique educa-
tional system, known as ""Audio-
Tutorial"". The system requires
broad use of both motion pictures,
television and other media ap-
propriate to the nature of the sub-
ject matter as required for multi-
sensory exposure.
The Herbert T. Kalmus Gold
Medal Award is being presented
to John Monroe Waner, of the
Eastman Kodak Company's Mo-
tion Picture Film Department in
Hollywood, where he directed and
participated in the start-up of
Eastman Color processing in
Hollywood laboratories.
21 members of the Society have
also been named as Fellows.
Among these are such outstanding
industry figures as Dr. Frank P.
Bracket!, Jr., technical manager,
Motion Picture Division of the
Technicolor Corporation, Holly-
wood; and Alfred E. Bruch. presi-
dent of Capital Film Laboratories,
Inc., Washington, D. C. •
* * *
University Film Producers Hold
Annual Meeting in South Dakota
^- The 21st Annual Conference
of the University Film Producers
Association, held on the campus
of the University of South Dakota
(at Vermillion) on August 20-26.
was highlighted by an address and
film showing given by documen-
tary producer George Stoney at
the Ken Edwards Memorial Ban-
quet.
At that evening event, first
Bojl
UFPA/McGraw-Hill motion :-
lure scholarship awards were gin
to Ted Perry, University of ]<
graduate student ($1,000
prize) and to Ah Issari, Ln
sity of Southern California l .
uate student ($500 second pri,>J
Alfred Allen of the McGraw- 1|
Book Company presented
awards. A Special Award
presented to UFPA Past-Presicit
Dr. Don Williams in recogniin
of his long service to the org. i-
zation.
Newly-elected president r
Ray Fielding directed the anr ■<
Board and general business i
ings during the week. Sai
Gray, head of motion picture
duction at the University of S
Dakota, supervised arrangen
for the conference.
"'The Changing Role of thi
rector" was the subject of an i
standing paper delivered by D
aid Brittain, of the National
of Canada. Ray Shady of
Eastman Kodak Company
ported on and showed somei
that company's Teen-Age FI
Contest winners; John Flory, u
of Eastman Kodak, reported i
the Council on International N i
theatrical Events' awards f >
eram. '
' The 1968 UFPA Conferee
will be held at the Universir\'f
Denver; at Penn State Univcr
in 1969; and at Ohio State L
versity in 1970. t
Milton Forman to Direct New
Berkey International Division
<r A new Berkey Intematioil
division which will function as e
integrating organization for all if
that company"s operations abnti
has been announced by Benjain
Berkey, president of Beri»
Photo, Inc. Milton Forman, pri •
dent of Berkey/ColorTran, li .
has been named managing dir -
tor of the new division.
The company is alread\
volved in design, manufacture ;u
distribution abroad of professioil
motion picture and televisB
lighting, still photographic, grape
arts, and film animation equH
ment.
Berkey International will co r
existing operations in Germa',
Denmark, Canada, Israel. Jafi
and England (including the nc-
ly-acquired Mole-Richardson pi t
at Thetford^ as well as operatic s
planned in France, Spain. It^
and Australia. It will prescrv
headquarter at the Berkey/Col -
Tran, Inc. facility in Burba
California. •
12
BUSINESS SCRE<
On January 21st, Audio Productions
was commissioned to produce a half-
hour motion picture presentation for the
Bureau of Advertising, a national sales
organization representing the daily
newspapers of the United Stales and
Canada. The presentation was to be a
tribute to the automotive industry, the
newspaper industry s largest customer.
On February 6th, we delivered a detailed
177-Panel storyboard
On February 13th, filming began on loca-
tion in Detroit.
On February 28th, we went on location
to Lapeer, IVIichigan.
On N/larch 2nd, we went on location to
Seattle.
On IVIarch 4th, we went on location to
Dallas.
On IVIarch 6th, we went on location to
Cumberland, Maryland.
On Inarch 10th, we began cutting a tight
32-minute film out of 22 hours of footage.
On Ivlarch 16th, our art department de-
livered a titling treatment.
On fvlarch 22nd, we picked music lor a
sound track.
On IVIarch 30th. we began three days of
shooting automotive advertisements to
be used as inserts.
On April 2nd, we had a
42-minute film.
^ On April 3rd, we had a
k 36-minute film,
^^ On April 5th, we had a
^m 34-minute film.
^^^ On April 6th, we had a
S^ 32-minute film - exactly
^^ to specification.
^^ On April 7th. we recorded
^^ the narration.
On April 27th, 1500 news-
paper publishers and a
blue ribbon New York
advertising agency audi-
ence saw the film. "Every
One and Six-Tenths Of A Second."
premiere at the Waldorf Astoria.
On April 28th, Steve Sohmer, Vice Presi-
dent and Creative Director of the Bureau
of Advertising wrote us. "The reaction
yesterday at the Waldorf was overwhelm-
ing. You guys have done a brilliant, pro-
fessional job making this 90-day wonder
for us,"
In a manner of speaking, we saved the
day for Steve
\udk>
PRODUCTIONS, INC. / 630 Ninth Avenue / New York. N.Y. 10036/(212) PLaza 7-0760
MBER 5 ' VOLUME 28
1>
Labor Honors Its Pictures of the Year
5th International Labor Film Festival Held in Montreal
1-
"Do Not Fold, Staple, Spindle, or
Mutilate" brought the Sational Film
Board a Festival Grand Prix and a
first jyrize for Trade Union fUms.
SEVENTEEN AWARDS were given
motion pictures deemed "most
useful to labor education"' as the
5th International Labor Film
Festival concluded a successful
five day program in Montreal.
Canada on August 15. Sponsored
by the International Labor Film
Institute, the Canadian Labor
Congress and the National Film
Board, the event attracted 200
delegates from four continents
and included a forum on the role
of film in adult education.
Awards were presented at a
closing reception held at the Queen
Elizabeth Hotel by Fred Ter-
selius of Sweden, chairman of the
13-man international jury which
included members from Canada,
Israel, the U.S.. Belgium, India,
Germany and Austria. Special rec-
ognition was given to the National
Film Board, host for the screen-
ings, "for pioneering and excel-
lence in the production of labor
films over the decades." Films of
the NFB also received a first prize
award in the category of Trade
Union Subjects when a 50-minute
subject. Do Not Fold, Staple,
Spindle, or Mutilate, was honored
by the jury. This film also received
the Grand Prix of the Festival. An-
other Film Board production,
Steel Town, won a second prize
for Social Information.
First prize winner in the Social
Information category was Joint
Effort, a 25-minute film produced
by Nordisk Tonetilm of Sweden;
a German film. Heiite fur Morgen,
won first honors for the Arbeiter-
wohlfahrt of that country in the
area of Worker's Aid and Wel-
fare films.
Another Nordisk Tonefilm pic-
ture, I'ower & Equality, was a first
place winner in the category for
Economic & Social Problem films;
this company also received a sec-
ond prize for So Matty Worlds in
the same category. In the group of
Films for Education, Nordisk took
another first prize for Young To-
day.
The final category of films for
Safety & Accident Prevention
brought a first prize to Spell of
Shock, an Israel-produced film
"Slips and Falls" was the winner of
second prize honors for the Safety
and Accident Prevention category.
Film teas produced by Parthenon.
"Huelga" won a third prize ff;
Screen Productions of Seatth
hour-long film depicts the m
labor strikes at Delano, Calij^
entered by Histadrut. The ^j
award for "artistic merit" wenl<
a U.S. film. The Inheritance, ]3
duced by Harold Mayer Protl!
tions for the Amalgamated Qcji
ing Workers of America. Spei
recognition was given by the r
to Ein Mann der Nichts Gewi't
produced by Zweites DeutS($
Fernsehen of Germany. i
A special animation prize p
awarded to Chroinophobia, sb
mitted by the Belgian Ministeig
Labor. ' i
In addition to the award to \t
Inheritance, U. S. films also •-
(continued on page
''The SUBM^INERJ
A DOCUMENT
EN AND
AR AGE^^
r • "
. W^'^
RECIPIENTS
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318 EAST 45th ST.,- "NEW YORK, N.Y. 10017 • 889-6575
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BUSINESS SCREII
ALL ROADS LEAD TO
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MECCA FILM LABORATORIES CORPORATION, Film C*nt<r Building, 630 Ninth A»*nu«, N«w Yort, N«>i York 1003S • Phonal 212-CO »-7»7«
,UMBER 5 • VOLUME 28
u
THE 1967 "GOLDEN EAGLE" SELECTION
Couiieil on International Nontheatrical Events Picks '"Team"
of 164 Pictures to Represent the U.S. at Overseas Festivals
TPhe Council on International Nontheatrical Events has
selected 164 motion pictures to receive its annual "Golden
Eagle" certificate awards, symbolic of their selection by regional and
national jury members as films "representative of United States" factual
films meriting participation in 1967-68 overseas film festivals."
A sizeable number of these "Golden Eagles" went to television
documentaries; others to classroom and religious films, to entertain-
ment-quality short subjects, university and college film productions
and "experimental" motion pictures. Two amateur-adult films were
also awarded 1967 CINE "Eagles" and nine motion pictures pro-
duced by young people also received this special citation.
A cross-section of 77 "Golden Eagle" award-winners, embracing
only those films of special interest to readers of Business Screen.
sponsored by industry, government and health or safety organizations,
etc. has been selected for brief review in these columns. Their classi-
fications in various "categories" is not sacrosant, nor by any standard,
arbitrary. The film. My Garden Japan, for example is listed under
"Agricultural and Nature Films" and it truly has that content approach.
But it was industry-sponsored. Professional medical and dental films,
however, have been carefully classified in category. If sponsorship were
the sole criterion many television documentaries, which were generally
of a very high quality to merit their festival selection, would have been
included. But space has its limitations and CINE is not only generous
but also mindful of the tremendous number of good films required for
specializing festivals throughout the world. Kudos to producers and
sponsors whom we were able to include in this listing; apologies to any
we may have had to miss! Here are our selected listings:
INDUSTRY
Custom. Sponsored by E. T. Bar-
wick Mills. Produced by Kahana
Film Productions. 12 min., color.
• Shows how customer carpets are
handmade, with examples of prod-
uct.
* • *
The Designer. Sponsored by Ma-
chine Design Magazine (Penton
Publications). Produced by Pelican
Motion Pictures. 28' i min., color.
• Pictures the many facets of the
new breed of design engineers.
* * *
Discover America. Sponsored by
United Air Lines. Produced by
Reid H. Ray Film. Ind. 46 min.,
color.
• Filmed from the air, picture cov-
ers 25 states and 51 important areas
from coast-to-coast and Hawaii.
* * *
Discover Hawaii. Sponsored by
United Air Lines. Produced by
Reid H. Ray Film Industries. 27V2
min., color.
• The scenic beauty of the islands
of Hawaii photographed entirely
from the helicopter.
* * *
Everj'thing to Lose. Sponsored by
Caterpillar Tractor Co. Produced
by Calvin Productions. 21 min.,
color.
• Film points out safety rules for
people who work around machine
tools and material-handling equip-
ment. For worker safety education.
Get Wet. Sponsored by Johnson Mo-
tors and Eastman Kodak Co. Pro-
duced by Homer Greening. 26 min.,
color.
• A visual delight lensed on the
water's edge.
Giants in the Valley. Sponsored by
American Pipe and Construction
Co. Produced by John J. Hennessey
Motion Pictures. 20 min., color.
• Shows techniques for making huge
sections of concrete pipes.
♦ * *
Ideas. Sponsored by Sylvania Elec-
trical Products. Produced by
Wilding, Inc. 13 min.. color.
• Methods of Sylvania design and
production of color television and
micro-circuitry equipment are ex-
plained; complex demands imposed
on the engineer in these fields are
discussed.
* * *
Imagination 10. Sponsored by
Champion Papers. Produced by
Morton Goldsholl Design Associ-
ates. 16 min., color.
• Pays tribute to railroading in
America as it presents a vivid diary
of freight and passenger trains and
of the work and life of peop'e who
run them.
Kids and Cookies. Sponsored by
National Biscuit Company. Pro-
duced by Audio Productions. 14
min.. color.
• A delightful presentation of the
reactions of small children and their
snontTneous comments as they tour
this baker's manufacturing lines.
* * *
A Product is Like a Woman. Spon-
sored by Eastman Chemical Pro-
ducts. Produced by Elektra Film
Productions. 10 min.. color.
■ Illustrates the analogy between a
womnn nack'iging herself and a
company packaging its product.
The Council on International Nontheatrical Events (CIN£) introduced
these ncwbj-cli'ctcd officers at its recent annual meeting in Washington,
D. C. Front row (I to r): Charles Dana Bennett (Farm Film Foundation)
and Ralph Crcer (American Medical Association), vice-presidents; Peter
Cott (Academy of Television Arts & Sciences), secretary; Don G. Williams
(University of Kansas City) and Anna L. Hyer (National Education Asso-
ciation), vice-presidents; Reid H. Ray (Reid II. Ray Fdm Industries) and
Willard Webb, vice-presidents. Back Row: Thomas W. Hope (Eastman
Kodak Co.), vice-president; Alfred E. Bruch (Capital Film Laboratories),
trea.<furer; Alden H. Livingston (The Du Pont Company), president;
Harold E. Wigren (NEA). coordinating director; ]. Edward Oglesby (Vir-
ginia Schools a-v executive), David O. Poindexicr (National Council of
Churches, vice-presidents; and James Culver, managing director of CINE.
Sandia Spinoff. Sponsored by n
dia Corporation. Produced
Sandia. 1 1 min., color.
• Shows laminar clean-room p
pie at work in this compan',
also many industrial and iiil
applications of company dc
ments are illustrated.
» * •
Sense of Responsibility. Spoils, j
by Newsweek Magazine. Prodi d
by Peckhani Productions. 25 hl,.
color.
• Film dramatizes major probln
and issues of the day, as refl&ii
by the editors of Newsweek.
* • •
Small Miracle. Sponsored by I|i
Corporation. Produced by Hth
Strauss Productions. 14 min., cCf
• Film describes man's incestii
search for knowledge to help pji
modern technology in historic li
philosophic perspective.
* * *
A Touch of Diamonds. Sponsci
by Norton Company. Produji
by Bay State Film Productions. I
min.. color.
• Scenes showing extraction
careful sorting of industrial .
monds from the Kimberly Mil
in Africa and their use in manu:;
turing grinding wheels at Norn
plants.
* * *
Wall Street: Where the Montv
Sponsored by Xerox Corpoi
Produced by Wolper Produc'
51 min.. black & white.
• Describes the stock market at Vil
Street; explains its background .i
the function of mutual funds.
* * *
Wings to Great Britain. Sponso J
by Pan American Airways. I
duced by Henry Strauss Produciic
28 min., color.
• A colorful portrayal of pare
and places nnd scenic vistas of ii
and country in the British Islcv
* * *
Wings to Italy. Sponsored b\ I
American World Airways, f •
duced by Vision Associates.
• Panoramic view of the ltd a
scene, lensed with sensitive um •
standing of the people and U'
cultural, historic heritage.
* * *
World's Most Modem Plate W-
Sponsored by Bethlehem Si
Corp. Produced by Mode-An I
tures. 15 min.. color.
• Pictures operations "setting rn
standards of excellence", follow e
scenes of the construction of i
160-inch plate mill at Bethleheis
Burns Harbor Plant.
* * «
GOVERNMENT
The American Vision. Sponsored '
National Gallery of Art. ?•
duced by U.S. Productions. 34 mi.
color.
• An expression by artists a I
statesmen of the American visic
(continued on page 7
16
BUSINESS SCREI
Now- Color by Technicolor for all
business and educational films
Color by Technicolor, standard of highest quality and service
in major theatrical motion pictures tor more than half a cen-
tury, is now being used to enhance the effectiveness of business
and educational films. The same processes used in Technicolor
wide screen and 35mm feature films are being applied in a new
Technicolor laboratory specially equipped for Super 8 motion
picture print manufacture. Technicolor laboratories can pro-
duce prints of business and educational films with the same
rapidity, quality and service required in the theatrical field.
And, of course, the best way to show 8mm and Super 8 busi-
ness and educational films, silent or sound, is to use one of
Technicolor's portable, cartridge-loading. Instant projectors.
Hollywood • London • Rome
6311 Romaine Street, Hollywood, Calitornia 90038 • (213) 462-6111
'lUMBER 5 • VOLUME 28
li
17
I Our Catalog is a
Reference Guide
for Professionals!
Send in the coupon
for your copy and
you'll see why!
CHICAGO
CLEVELAND
DETROIT • MEMPHIS
am era
THE EDITORIAL VIEWPOINT
IMPRESSIONS OF A VISIT TO EXPO
WE Joined the Throngs at EXPO 67 last
month, during our visit to Montreal as
the U. S. delegate to the Fifth International
Labor Film Festival (see other pages). Im-
pressions of the "greatest film show on earth"
will stay with us for a long while: remember-
ing those long, patient lines of people in front
of every pavilion featuring a film show; recall-
ing the open hospitality we encountered every-
where, including the Soviet and Cuban pavil-
ions; and admiring the cool efficiency with
which EXPO is handling all those people.
True enough, our press credentials brought
us swift admission everywhere we wanted to
go. And you felt a bit self-conscious walking
past the long, long waiting line at Labyrinth,
especially noting those signs "only 45 minutes
to go, etc." Attendance on our days at EXPO
was running about 380.000 people and the
most-exciting Labyrinth presentations handle
about 1.000 per show; probably not more than
10,000 to 12.000 people a day I There is some
embarrassment at EXPO headquarters and at
the National Film Board of Canada about this
dilemma of a very rich resource v.s. too little
audience facility, despite the huge structure
and its multi-million dollar construction cost.
Ontario's Theatre: a Lesson in Efficiency
Contrast Labyrinth's problem with the very
efficient crowd-handling at another popular
pavilion: Ontario! About 600 people are
moved in and out of twin entrance and exit
ramps nearly twice an hour and its 30 shows
a day are handling capacity audiences that
total 18,000 persons, Ontario's 70mm color
film, A Place to Stand, covers its immense (66
feet wide by 30 feet high) screen with glory.
Director Chris Chapman moves viewers into
a myriad of provincial activities, he uses mov-
ing images with consummate skill and we sang
the title song for hours afterward.
As the mind recalls these impressions, it re-
lates the uncomfortable feeling a citizen of
the United States can have by contrasting On-
tario's skillful work with the totally inadequate
three-screen effort by the inexperienced still
photographer. Art Kane, whose 20-minute
film, A Time to Play brought a real let-down.
Our reviewer liked this picture at its New York
premiere and we carried his praise in these
pages. But at EXPO, this "lyrical tone poem
of children playing games" fails to show a real
America and we've left millions of visitors
from throughout Canada and the world at
large with NO picture of our people, their land,
their problems and their efforts toward solv-
ing them. The U. S. Pavilion above this 300-
seat theatre is filled with nostalgic memorabilia,
is extremely "soft-sell", airy, and a bit too re-
plete with posters of dead Hollywood stars.
Contrast again comes to mind since the U.S.
Pavilion is nearly adjacent to the formidable
structure ht)using the exhibits of the Su
Union. The Russians are dead-serious n
EXPO: miles of "hardware" are displu' :
escalators carry visitors from floors of turb
generators, plows and motors up to a top ;
Cosmos Cinema Hall where 50 viewers ;
strapped into cosmonaut-type leather ^
for a simulated space ride. The room is |
black, soundless. Then the ceiling slides d .•
and you peer into the star-filled night of oi r
space. There's a "countdown" and, at t
off, chairs tilt and swivel to induce a ft
of weightlessness.
Soviet Space Achievement is the Message
Soviet space achievements are shown n
film and slides), winding up with a panoraa
of Moscow from a satellite's viewpoint, o
this space age, Montreal isn't very far off," i-
commentator notes as the scene dissolves io]
a panorama of EXPO's home city. The shv!
has been done better in Disneyland but vyi
did the U.S. settle for the one drogue che:
that symbolizes U.S. space achievement in isi
country's Pavilion? Oh yes, the Soviet Pavilj;
also houses a 600-seat Cinema Hall wha,
plays documentaries of the Bolshoi Ballet, i'
ice show and special films relating to :i
"days" honoring various Soviet Republics. 1;
USSR Pavilion is also well-studded with R -
sian-made continuous motion picture and si ;
projectors, free-standing, and tied-in with ne-
by exhibits. They all seemed to work fine.
A "sleeper" at EXPO and one of the gr t
films of its kind, is a 22-minute film co-
missioned for the fair by the Netherlands Cc-
ernment. Titled Sl<ies Over Holland it has -
ready received an Award of Excellence (Go-
en Palm) for the "best over-all technical qu-
ity" of all films presented at the recent Canii
Film Festival. Director John Ferno Fernhd
does a masterful job with scenes of terri;
sky-angle impact which dissolve into calm m;-
terpieces by Vermeer. Van Gogh, Mondrii
and other Dutch painters. The 70mm "sup,-
panoramic" film was filmed from a Ro;'
Netherlands Air Force jet (by none oil
than our U.S. "master" Robert Gaffney ) a
in one sequence the jet plunges toward the ;
until the scene dissolves into a swift motorbi
trip through Amsterdam's canals.
A Great Film Which All Too Few Will Sec
But the prudent Dutch apparently forj
to include a theatre for this epic film in thi'
own Pavilion. It's being shown only twii
weekly in the 200-seat Canadian Natior.
theatre. Skies Over Holland should be book
into theaters all over the world follow)
E.XPO. We can't wait to see it again!
While we're going "international". st(
awhile at the imposing French Pavilion. Fil
is used everywhere, literally. Begin with t
lagoon level 100-seat theatre where you'
shown programs selected from over 360 filir
covering that country's film industry, fro
Lumiere to Truffaut. Pause briefly to peer i
to a jukebox Scopitone where you can "pus
button" any one of a dozen 3-minute filn
about the French National Railways, wi
sound tracks in English or French.
Then, on the ground level, see a four-screi
color film in the "City of Paris" section i
(CONTINUED ON THE FOLLOWING PAGE 2(
18
BUSINESS SCREE
SUMBER 5 ■ VOLUME 28
19
An Important Message
from CFI to
all Fiimstrip Producers
Now you can shoot 35mm. 2X2 color slide originals
using 35mm Ektackrome Commercial and obtain
Fiimstrip Release Prints of new and better quality.
Kodachrome II, Kodachrome X, Ektachrome X, and other presently available
color Amateur Re\ersal 35miii Films in cartridge loads are intended to, and
do produce, excellent 2x2 color slides for projection — NOT FOR REPRO-
DUCTION. Filmstrips made from such 2x2 slides, by any of the current tech-
niques, regrettably show a tendency to be high in contrast and low in color
fidelity.
Since most of our customers furnish us with 2x2 color slide originals as the
basic material for filmstrips, we began to wonder why the same hi-fi shooting
film that has proved so eminently successful for 16min color motion pictures
couldn't be applied to filmstrips. As you probably know, non-theatrical
motion picture producers use 16mm Ektachrome Commercial as camera film
and make release prints on EK Color Positive from a color internegative. No
masking is required.
Would Kodak supply Ektachrome Commercial in 35mm size? The answer,
we found, was "Yes," provided that we ordered an entire production run.
Accordingly, we place special orders and have the film continuously in stock.
The 36-exposure factory-spooled cartridge, including processing and mount-
ing, is available from us at a net price of $5.50.
Here is the procedure:
1. Shoot 35mm Ektachrome Commercial (purchased from CFI), composing for
the normal 4x3 format.
ExposTOE In-dex: Daylight - (use #85 filter) 16
Tungsten — (no filter) 25
3200°K
2. Send exposed ECO film cartridge to CFI for processing and mounting.
3. CFI will return the processed and mounted slides to you.
4. You assemble the material for the Fihnstrip (you may include ordinary
Kodachrome and Ektachrome 2x2 slides, larger size transparencies, art
work, opaque color prints, titles, overlays, etc.) and send it all to CFI with
instructions for making your fiimstrip negative.
5. We, at CFI, make a color-corrected and balanced fiimstrip internegative
from your slides and other material. Then we make a fihnstrip answer print on
EK Color Positive. This print is sent to you for your inspection.
6. Upon your approval of the sample print, we make release prints on our
unique high-definition, non-scratching printer. We develop these prints in our
regular 35mm motion picture color processing machines and inspect ever>' print.
(The high volume of color motion picture processing going on at CFI necessi-
tates and justifies all of the chemical, sensitometric and color control that insures
uniformly excellent fiimstrip release prints. )
PHOTOGRAPHING ORIGINALS ON EKTACHROME
COMMERCIAL IS THE KEY TO
BETTER FILMSTRIP RELEASE PRINTS
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959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 2-0881 • HO 9-1441
IMPRESSIONS OF A VISIT TO EXf
(continued from the preceding page 1
watch some of the numerous, continuo i
filmstrips on the intellectual life of Paris or ( J
city development. On the second floor —
"Panrania" — you'll enjoy being enveloped I
a 180-degree screen which shows the Ran
River Tidal Project, viewed from airplan
type seats with headrests. Only a five-minu
show, it is repeated every 15 minutes.
France Shows the Way to Use Film Medium!
Don't stop now: on the third floor of tl
vast French Pavilion there are 60 TV scree
alive with images promoting the SECAM col
television system, adopted by France and t)
Soviet Union. On the fourth floor, up tl
escalator again, color "loop" films on scieoi
complement exhibits. Kidney transplant
oceanography, etc. are shown and there's ai
other small theatre showing films on Frew
scientific research. On the /////; floor, there a
eight more small theatres. Such films ;
Jeunesse (by Marc Allegret); Les heures i
Lyon (by Marcel Gibaud); Tahiti (by /
Sylvain); Marcel Proust (in which writer Frai
cois Mauriac discusses this literary figure
Sud-Express (by Jean Leherissy); Tour i
France (by Louis Malle) and La France Vi
du del (by Serge Maloumian).
For the rest of the week you can &
spend in "France" you might watch the
tinuous film on that country's Langued(
Roussillon development. But then you migl-'
not get up to the 70-seat theatre on the sixi
iloor of this Pavilion where there are 15 she
films running daily on French painters, writer
artists and musicians.
Britain's Pavilion Has Multiple Screens
Columns aren't long enough to men
other memorable shows: Britain's Pavihon
film from beginning to end, illuminating v
theme sections. "Shaping a Nation" uses cole
films and slides that are projected on hr
synthetic rocks, showing the progress of Bni
history: a third section "Britain Today'' um
dozens of film loops all over the place. Arc
four on "Industrial Britain" shows Don Lew
color film. Sources of Power, on three screen:
In the same theme area there's a large hall wit
69 projectors showing loop films on indu;
trial Britain, set in wall panels. And the Britis
Pavilion also has a 1 70-seat theatre with
separate entrance where some of that country'
documentaries are shown seven times daih
What's the "pay-off in all this visualization
EXPO officials gave us this answer to ou
question "for what will this exposition be re
membered best in years to come?" Nearly a
agreed that it will be recalled as "a film show
by most visitors. What is being "sold"? Wei
Ontario really is A Place to Stand in our mind
And Canada is a land of opportunity, a coun
try meeting its challenge expressively and sue
cessfully — as the whole of EXPO so vividl
demonstrates to the world!
\'isitors Remember What They See & Hear
We remember the kaleidoscope of Frano
as a land of tremendous ambition and ver
satility. with intermingling of inventive prog
ress and culture; with time for the arts ye
(continued on the following p.\ge 22i
20
BUSINESS SCREEr
.
JAYARK INSTRUMENTS CORPORATION
10 East 49th St., New York, N. Y. 10017
Please send me free brochure:
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£> 1967, Jayark Instrumertts Corp.
NUMBER 5 ■ VOLUME 28
21
CHAPPELL
Recorded Music Library
BIG... AND GETTING
BIGGER
Co7nplete
Music Selection Service
Special concern for
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your programming needs
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phone: 212 PL 7-3641
IMPRESSIONS OF A VISIT TO EXPO:
(CONTINUED FROM THE PRECEDING PAGE 20)
conscious of the age of the atom, of television
and of all the sciences. Japan, on the other
hand, left us cold. The best picture of that
country is over in the ground-level theatre of
the UN Pavilion where you"ll see the real
Japan in the IMC film already mentioned.
There are no films projected within Japan's ex-
tensive Pavilion: only hardware lines and tex-
tiles. Perhaps the Japanese are learning how
to put together their own EXPO 70, slated for
Osaka. At last reports they had an army of
note-takers swarming all over this show.
Our Special Report Begins on Page 33
Features in other pages of this issue describe
the five-phase film program and revolving
theatre in the Canadian Government Pavilion;
we've reviewed the CN's enthralling film. Mo-
tion: and devoted a color section to the U.S.
film we're proudest of at EXPO: My Garden
Japan, produced by Empire Photosound and
playing at fairly regular intervals with that
New York Fair hit. To Be Alive in the theatre
below the UN Pavilion.
EXPO got some great advice from its orig-
inal, far-sighted overall film consultant,
"Budge" Crawley. With the usual reticence,
Crawley Films took on only a few of the
many possible film assignments at EXPO but
all are very great! Canada, in retrospect, has
encouraged some of its genius film makers
with Fair assignments. Chris Chapman, who
directed Ontario's A Place to Stand, already
has a Broadway revue film assignment in
work; the National Film Board worked a mas-
terpiece in the films for Labyrinth.
U. S. Firm Provides Projection Service
A final Expo report next month will de-
scribe the enterprise of one U.S. film service
organization. Bergen Motion Picture Service, of
Lodi, New Jersey. Eugene Demick. who heads
that firm, built on his New York World Fair
experience to contract to operate 10 import-
ant Expo exhibits, including the Festival of
Gas, Singer, the states of Hawaii and Mary-
land, the Governments of India and Pakistan.
We rested between visits; enjoyed the superb
cuisine of Montreal's restaurants and still ate
best in Canada's own EXPO restaurant; in the
Belgium Pavilion and. in between, munched
and brunched at myriads of little places
throughout the fair. Nobody overcharged,
growled or pushed. We rode the cabs to the
EXPO Express, transferred to the charming
Minirail. listened to the taped descriptive "tour
talk" on La Ballade (the motorized wagons)
and were pushed, just once, in a pedicab.
Of course, we didn't see it all and we'll be
back, EXPO, just once again before you close
those gates on October 27th for all time. And
the show will end that day. The Canadians are
members in very good repute with the inter-
national powers that refused New York's
"World" Fair its blessing. So the gates will
close, the Pavilions come down, reluctantly
but finally. A few will remain to carry mem-
ories of a triumph in showmanship and hos-
pitality that may never again be equalled in
our time. Hapi>y Birthday. Canada.' •
AT
THE PARIS AIR SHOW
North American Aviation's
Columbus Division
EXHIBITED
■THE BRONCHO" - "ON TARGET'
"REDHEAD ROADRUNNER"
"LASRM" AND "HORNET"
IN FRENCH AND GERMAN
AT
THE BRUSSELS AIR SHOW
Hughes Aircraft Company
EXHIBITED
"STRATEGY FOR DEFENSE"
IN FRENCH AND FLEMISH
(The King of Belgium
expressed his great pleasure
with the Flemish version)
ALL THESE
FOREIGN VERSIONS
WERE PRODUCED
BY
FOREIGN LANGUAGE
CINEMA SERVICE
7046 HOLLYWOOD BOULEVARD
HOLLYWOOD, CALIFORNIA 90028
213 / Hollywood 7-5128
22
BUSINESS SCREEr
SOMETIMES AT CAPITAL
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We fairly bustle with activity
Because we're on the go . . . night and day . . . fulfilling your lab requests. ■ We know it's not your
total concern that we really do have the cleanest lab. or the most modern printing equipment available,
or men that really know what they're doing . . . You just care that your work gets out, and gets out right.
■ So, whether it's 35mm or 1 6mm B&W or color . . . we're here to get it out right . . . and on time. We'd
like you to be here, too . . . why not share in the activity.
/A^
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FILM LABORATORIES, INCORPORATED
470 E STREET SW. . WASHINGTON. DC 20024. PHONE (202) 347 1717
1998 N.E. 150th STREET. NORTH M(AMI. FLORIDA 33161. PHONE (305)949 4252
NUMBER 5 ' VOLUME 28
23
THE TECHNOLOGY OF TOMOKKOW 'i
The Impact of Visual Communications on Industry
ProphelU' Look al Future Sharcil ^ ith E<litorg by G. Carleton Hunt,
President of the Soeiety of Motion Picture & Television Engineers*
Hologram is made bij using laser beams to ilhiin-
inatc hotli subject and reference source. Scenes
were shown to editors during Mr. Hunt's address.
This tin\ silicuii chip, less than an inch in diarti-
eler, carries a thousand of more integrated cir-
cuits reduced to rtiicroscopic size. . .
01 R Modes of Communication arc draw-
ing closer. While you, as industrial edi-
tors, are primarily concerned with printed me-
dia and 1 with visual techniques, in the years
coming up. if present trends continue, com-
municators hke yourselves will have to become
more knowledgeable about techniques of vis-
ual communications in both motion picture
and television fields.
I firmly believe that in the next 10 years
you will be witnessing breakthroughs which
will make it possible for you to utilize visual
communication techniques practically as much
as printed publications. Let me quote from
an article which appeared in Sigma Delta Chi's
professional journalism publication. The
Quill, in June of this year, expressing the
thoughts of Charles A. Sprague, editor and
publisher of the Oregon Statesman, Salem,
Oregon:
"Is print an indispensable medium for the
transmission of knowledge and the stimulus
of the mind of man? If it is, it will survive.
"It is conceivable, however, that reading
may decline. If, in the fully automated age,
leaching machines can really instruct workers
in the essentials of performing their tasks, or
if in an era of abundance, people can be sus-
tained with a minimum of personal effort, then
the incentive to pursue learning, which could
well he served through reading, may be lost."
But Mr. Sprague underscores the adaptabil-
ity of print by claiming . . .
"Print is here to stay and so are the other
media, such as radio, television, tapes, etc.
Each has a niche in the spectrum of communi-
cations. At times they overlap, at times they
compete."
The important point here is that Mr. Sprague
underscores the increasing significance of the
other media — especially visual media.
I would like to quote from a gentleman who
has become what the French would call the
"Terrible Infant" of Television — Marshall
McLuhan:
". . . the electronic technology is within our
gates, and we are numb, deaf, blind and mute
about its encounter with the Gutenberg Tech-
nology, on and through which the American
Way of Life was formed."
The Rev. Father Culkin. director of the
Center for Communication at Fordham Uni-
versity, in translating McLuhan, says:
"Tlie electronic media have broken the
monopoly of print: they have altered our sen-
sory profiles by heightening our awareness of
aural, tactile and kinetic values."
I leave it to your own judgment whether or
not you are going to be concerned with audio-
visual means of communication. The pace of
technological change is quickening. The public
Cathode ra)' tube developed Inj Bell Laboratories
can generate any style of type in any language
at 1.50 letters a .second, fed in computer.
** .\b^tr;u■tt■d from a proplietic .iddrcss li\ C. Carleton
Hunt. President of the Society of Motion Piiture and
Television Engineers and President, DeLuxe Labora-
tories, Inc. to the 26th .Annual Conference of The Inter-
national Council of Industrial Editors, meeting in De-
troit. Michigan on June 21, 1967.
is becoming more conditioned to audiovisu;
techniques and 1 believe you will inevitabl
be caught in this tide of new ways to con
municate ideas.
To help you understand what is happenin
and how this new tide of audiovisual coir
munication will affect you and your compan;
let me turn back the pages of history and trac
what has happened to communications, whj
is happening right now and what trends sho\
for the future — and how that future will af
feet you.
The Past Is Prologue to Screen History
The original Edison Kinetescope (on screen
was the grand-daddy of motion pictures in th
U. S. Little more than a peep show using sub
sequent images on film. Thomas Edison's de
vice conveyed the illusion of motion. Some o
the inventor's colleagues convinced him tha
this was not a satisfactory way to see motioi
pictures — the best way, they claimed, wa
to show them on a screen similar to the Ian
tern slides of the day.
But when Edison tried to run film througl
a projector he designed, the film was torn ii
its sprocket holes. So, being a practical man
he put a thin piece of metal around the edge
of the film and dared the projector sprocke
to tear the film. It was a motion picture pro
jector that worked. To provide his machim
with film for projection, Edison also designee
a camera (pictured on screen).
The inventor obtained very detailed patent;
on his new device and had these been les:
specific, it is probable that all film width;
would be the same as Edison's original film
size. But it didn't work out that way. Anothei
company won a lawsuit against him and thf
result brought on 40 different film widths
sprocket spacings and frame areas in the year;
that followed.
You can just imagine the confusion thai
took place in the motion picture industry ir
that era. The industry did not have standard
ization in great degree until the formation ol
the Society of Motion Picture Engineers ir.
1916. Let me quote the Society's first presi
dent, C. Francis Jenkins, as he addressed out
second convention in 1917:
"The Federal Government sent two camera
men into our great National Parks to take
motion pictures of tfie beauties and wonden
. . . the giant geysers, lofty waterfalls, and mir-
ror lakes. I was asked to a private showing
of these films and found the photography of
both men so good that the work of each was
spliced together . . . but the film as a whole
was horrible, for one camera framed on per-
forations and the other between. The projec-
tionist at first tried to frame as fast as the
inisframes occurred but soon gave it up and
I lie audience was I he loser."
The Society of Motion Picture Engineers
was formed to establish a means for technical
and engineering people in the profession to
(CONTINUED ON THE FOLLOWING PAGE 26)
24
BUSINESS SCREEN
1,1 1 ■ 11 1 1
The City Council I of Los Angeles I decided to do a
color film about I the movie capital I of the world.
■■■ill
1t^ ■;?
k 1 1
MEL LONDON. V.P.. 485 LEXINGTON AVE.. NEW YORK, NY. 1001 7 (212) 682-9100
8544 SUNSET BLVD.. HOLLYWOOD. CALIF. 90068 (213) OL 2-7075
OLPER PROOUaONS, INC/INDUSTRIAL RLM DIVISION/A METROMEDIA COMPANY
IMPACT OF VISUAL COMMUNICATION:
(CONTINUED FROM THE PRECEDING PAGE 24)
agree on voluntary standards so that everyone
would benefit. It provided a forum to gear
technical progress in the industry. What bene-
fited one would benefit all.
Why go back in history to trace these de-
velopments?
For two reasons — to show how it relates
to your own type of communication — and
to show how lack of standardization can handi-
cap an industry. As you can see. agreement
on certain standards actually helps technologi-
cal progress rather than impeding it.
Then Came 16inm . . . and Sound-on-Film
There have been several technological ex-
plosions in the motion picture industry.
Among these major events, there was the
introduction of the first amateur film in 16mm
width by Eastman Kodak in the opening years
of the 1920"s. This event paved the way for
a great many people to become their own
movie-makers.
In 1928. sound came to the motion picture
medium in a big way with the introduction
of the first feature film successfully synchro-
nizing sound and film action. There had been
many previous pioneering attempts before that
date, by Edison and others, to combine sound
and live action on the screen.
Later, came such innovations as wide-screen
motion pictures. CinemaScope, Cinerama, and
even 3-D movies in which the viewer had to
see depth by using special viewing glasses.
In a publication called "Vision by Radio,
Radio Photographs" by C. Francis Jenkins,
published in 1925. the giant television indus-
try's future was forecast. He was even then
designing a machine that transmitted the first
motion pictures by radio, using a circular
scanning disk.
The past is a good indicator of what can
and undoubtedly will happen in the future.
We have a similar technological series of break-
throughs today. They are strongly related to
what you are doing and will be doing.
For example: the color explosion in mo-
tion pictures and color television. Today, more
than 95 per cent of all motion picture fea-
tures are produced in color and color TV pro-
(CONTINUED ON THE FOLLOWING PAGE 68)
we quote:
a
. . so when my client said
he liked the latest film I
had produced for him I failed to understand
why he had changed to another producer. . .
then he told me that their titles were much
better than mine . . . they had been made by
Knight Studio, Chicago. Now I get my titles
there...! have my client
back . . . and we're all happy, jj
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American Cancer Soeiely to Show "The 3 Faces of Stanley"
The solution: the Film Desig 1
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/^ANCER OF THE CoLON and rec-
^ turn will strike some 73,000
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These grim statistics, compiled
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For there is a brighter side to
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ACS: how to get this information.
to adults through television, em-
ployee groups, luncheon clubs,
etc. In short, wherever adults are
assembled.
In early 1967, the Society com-
missioned EMC Corporation, in
Hollywood, to provide answers to
its problem. EMC is educational-
ly-oriented. It includes the com-
pany's Educational Materials divi-
sion in St. Paul, Minn, which
produces educational audio pro-
grams for publishers and schools.
EMC's Radio Recorders Division
in Hollywood has facilities for
recording narration, music, disc
mastering, etc. And the Film De-
signers Division, also in Holly-
wood, is involved in the produc-
tion of motion pictures, filmstrips
and multi-media systems' pro-
grams.
Shows Problem and Solution
Key problems: how to present
this material in a tasteful manner;
how to hold audience attention to
a subject most people prefer not
to think about?
mated film to present the mat
rial in a bright, graphic tcchniqi
was both palatable and inform
tive.
Research indicated that t
basic objection toward includi:
the important proctological e
amination in most adult's annu
physical examination was ps
chological. A sympathetic chara
ter, with whom most viewers w
readily identify, was created. Mel
"Stanley" whose personality face
are explored as he reacts to fac
of life and study his involveme
in a doctor-patient relationship.
Will Be Released This Fall
Appropriately, this new Arae
ican Cancer Society film is titli
The 3 Faces of Stanley and it w
make its nationwide debut in tl
fall months ahead. Local cha)
ters of the Society will mal
prints available to any and
adult groups who request a shov
ing date.
Credits: Robert Hyskell directe
and produced Stanley: Don
Lanpher directed the animatioi
Andrew Zermeno was in charg
of background design and layou'
and Kit Bristol and Al Halderso
handled story development. Com
seling for the American Cance
Society were John Findley, Ei
ecutive Director of the Los Ar
geles County Branch; Peggy Hofi
man. Educational Director; an
Dr. James Helsper, M.D.
Pictures for Health Education
>r An editorial feature, listing th
many films available on pubU
health subjects, is now being pre
pared for a later fall issue.
1141 BroaDwav nV.' t
CirCte £3198 ,
28
BUSINESS SCREEN
1
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^t-i AocVinS ^V^;;"^,ocU open;
tnodef" 400. fe""' _ (,oO w '
^000 5oo^ ?;f ^- , .^s tor ^^«°
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Film Rnl>. C»ni. Shipping Cases. R«H Paks. Tape Reels. Protess.ng Rollers. Cores and BushmKs
640 SOUTH COMMERCIAL AVE., CAHLSTADT, N, J. 07072. (201) 933-9125 • Direct NT C. Phone No (212) S24S055
West Coast; 905 North Cole Ave., Hollirwood, Calit. 90038, (213) 4673107
NUMBER 5 - VOLUME 28
CREATIVE
SPECIAL EFFECTS
expo 67
FILM PRESENTATIONS
THE EARTH JS MAN'S HOME
A/.4,V THE EXPLORER Pavilion
"... stunning . . .miraculously good. . .
(one) of the Fair's iwo finest films"
— NEWSWEEK
A PLACE TO STAND
"The Ontario pavilion subdivides its
screen into as many as 15 geometric
oblongs and squares, like a Mondrian
painting, then shatters it into shards of
indeterminate shapes. . ."
"...a fine piece of work .. ."
NEWSWEEK
FILM EFFECTS of Hollywood
(1967 Academy A ward Special Effects
Nominee) was selected for its
extensive experience and technical
innovations in the unique field of specialized
optical printing for Exposition films.
Cinematography • Optical Printing • Titles • Miniatures • Matte
Paintings • Inserts • Quality Color Duplicating • New Processes
Equipment Design • Researcti • Fully Equipped Effects Stage
FILM
OF HOLLYWOOD, INC.
1140 Nortti Citrus Avenue / Hoi ly wood. California 90038
Cable /FILMEFX
LINWOOO G. OUNN, ASC President
BUSINESS SCREEN I
Where
in the world
will we
light next?
You name it. Any,v,-,cit A.ijih.n. ^^i^i Iiij;, .ijiliio u:e
experienced travelers. Compact. Lightweight. Conveni-
ently portable. Engineered to deliver high efficiency
illumination under any conditions. They're the only
choice for pros who can't afford time losses or second-
best quality. For example. Director of Photography
Fouad Said's unique, self-contained location unit flies
to any place in the world on 24 hours notice in filming
foreign sequences for the "I Spy" series and others.
Last year, this fast-moving operation put 46 hours of
film on network TV. t\/lr. Said uses ColorTran lights, ex-
clusively. ColorTran crab dollies, exclusively. Naturally,
teamed with Arrif lex cameras. No others can meet his
stringent requirements. Need we say more?
ftoTlTaii'
A Berkey Photo Compan, liS? ;015 Chestnut Street / Burbank, California / (213) 843-1200
UMBER S • VOLUME 28
31
Films
(typical British understatement)
So why are we banging the drum ?
Because our specialised filmsarethe best you can buy-
any where! That's why we won the British
Film Academy Award this year- and in one
glorious night we collected no less than
THREE Industrial Film Awards!
We're banging the drum because our
specialised films are both purposeful, and-
we're not afraid to say it - brilliant !
We've made films about new methods of
teaching Chemistry, about sales training,
about minicigars -films about the
British Army; and Microbes; and swinging
London; and about the Canadians.
Take a lookatour two films just across
your border, in Montreal, at Expo 67.
You can see them at the Steel Pavilion.
So if it's film you want call our girl in
New York, Eugenie Kaufman, telephone
212 HA l-2315-sheworksattheRank
Organisation Inc., 444, Madison Avenue,
N.Y. 10022, New York, U.S.A.
Or call Producers Ian Latimer or
Ray Elton at 11 Hill Street (The Heart of
swinging London!) London, W.I. , England.
Telephone: Grosvenor 6353 Telex: 263955.
{They'll jumpajetandbewithyouin
less than twenty -four hours.)
THE RANK ORGANISATION
444, Madison Avenue,
N.Y. 10022, New York.
32
BUSINESS SCREEh
Msitiiig llirongs attending Expo 67
in Montreal are scttin-; allendance
records at this world exhibition.
The\'re also setting an example for
film sponsors as visitors form long,
vet \erv patient, waiting lines at
ever\' Pavilion and other exlubits
where films are being featured!
Let us pav homage to those who
cmlv stand and wait, for they're wait-
ing to see and enjoy Expo films!
Expo 67: Showcase for Films
T\KE A Full Monih to cover Expo 67 if
you want to sec most of the humlreds of
highly-interesting, often si>eciaciitar and sel-
Jom boring, motion pictures being shown in
the myriad of theatres within Montreal's
Theme Pavilions, in the imposing National
Pavilions of lands from Algeria to Venezuela
I by alphabetical choice) — or among the fas-
:inating industrial exhibits on the grounds of
this foremost World Exhibition.
You still won'l see them all! Within the
French Pavilion alone there arc theatres on all
six floors: the Soviet Union complements its
formal cinema auditoriums with numerous
rear-screen cabinets displaying brief films.
'Within the pages of this Special Report we
Ihave wisely chosen to feature in detail the
highlights of visualizations at Expo. A final
salute to I'ufjair Montreal will provide our
readers with a concise summary of every ex-
hibit where films are importantly used.
These Are Important Points to Consider
What arc the lessons of Expo to be learned
by film producers or sponsors?
1. The conclusion is inescapable that, des-
pite television's impact, the film medium has
enormous potentialities. No means of com-
miinUation can equal its complete story-tellin!;
power. Only film can re-create the events of
the past or record the present; nothing less
will serve to challenge our concepts of the
I future.
2. Montreal has brought the concepts first
shown at the Fairs in Brussels, then in Seattle
and recently in New York to new heiifhls.
Multi-screen imagery is already necessary for
business group showings as in our schools, the
churches and now in motivation and training.
i. Projection equipment has performed
superbly, for the most part, at Expo. Brilliant
color images, many in widescreen 70mm, [
others in 3.'^mm. draw enthusiastic applause.
A Special Tribute to Expo Film Makers
4. Creativity in film production was chal-
lenged by these Expo assignments and new
talents have emerged, established film makers
have won new laurels. The U.S. film industry
was best represented by the work of Empire
Photosound (see following pages): Crawley
Films Limited upheld its already solid reputa-
tion among Canadian film companies with ex-
ceptional work on behalf of the Canadian Gov-
ernment (see page 39), at the CN Pavilion
(Motion) and in the water-screen presentation
created for Canadian Kodak. Christopher
Chapman, who directed Ontario's A Place to
Staiul (and other films) is a name to remem-
ber. Worthy of special mention, too. are Ann
and Nick Chaparos (Earth is Man's Home):
Graeme Ferguson (Polar Life); Michel Brault
( Conflict and Settlement in the "Growth of
Canada " series ) : Robert Citron ( Man in
Ethiopia); John Fernhout and Robert Gaffney
(Skies Over Holland and Motion).
Fairs and expositions are a "way of life" for
business and governments. L'envoi the coming
event in Texas, in Southern California and at
Expo 70 scheduled for Osaka, Japan. County
and state fairs, export trade fairs and conven-
tion shows all require real uiulerstanding of
the moti valine power of today's film techni-
ques. Expo 67 i.s a world university of e.xhihil
film techniques, more than that, it well may be
the i;realesl factual film show on earth to date.
ix The Steel Pavilion at Expo offers two films
worthy of special note. The main attraction is
the 23-minute Cinemascope color film. Rulers
of the Elements, produced by the Advertising
Films group of the Rank Organisation In Eng-
land but filmed throughout Canada for the
sponsoring group of Canadian steel companies.
It's an outstanding picture, with a "music
only" sound track, as it interprets the role
of steel in helping man control the elements:
Earth. Air. Water and Fire. The long waiting
lines outside the 3.'50-seat theatre are lavishly
entertained by another Rank film, a non-com-
mercial, highly-amusing animated cartixm
titled The Professor (scene at the left). •
THE A-V CALENDAR
FOR THE AUDIOVISUAL EXECUTIVE
.SEPTEMBER
SeplcmbiT 17-22: Society of .Motion Picture
& Television Engineers. Technical Con-
ference & Equipment Exhibit. Edgewatcr
Beach Hotel, Chicago.
« • •
September 23: Canadian Film Awards
ceremonies. Toronto. Canada.
OCrOBER
October 6: ISlh Annual Columbus Film
Festival "ChrLs" Awards Banquet, Fort
Hayes Hotel. Columbus. Ohio.
• « *
October 16-19: Industrial Audio-Visual As-
sociation. Annual fall meeting (members
only I. Cleveland. Ohio. Followed by special
member trip to EXPO 67 on October 19-
21 at Montreal.
• ■ •
October 16-20: International Management
Film .Award Competition. Finalist Judg-
ing. New York City. Entry lists to close
Sept. 15. Write for entry data to: A. G.
Toran. Society for .Advancement of Man-
agement. Inc!. 16 W. 40th St., N.Y.C.
10018.
• * «
October 19-20: Seventh International Film
and TV Festival of New ^'ork. New
York Cilv. Contact: Industrial Exhibitions.
Inc., m'W. 45th St., New York, N. Y. for
entry details.
• • «
OctohiT 20-29: I lib .\nnual .San Francisco
International Film Festival. Primarily
theatrical event but includes section judg-
ing "Film as Communication." For entry
details to that competition write Stewart
Macondray. c o W. A. Palmer Films, 611
Howard St. San Francisco. Calif.
• • •
Ocliiher 27-28: Ei|>btb Annual Contention-
Workshop and Film Competition of tbc
Industry Film Producers .Association at the
Hilton Inn. Mission Bay. San Diego. Calif.
• « *
October 27: closing date for EXPO 67 at
Montreal, Canada. If you haven't been
to the "greatest film showings on earth"
before this — you've missed something!
« • •
October: National .Safely Film Contest
Awards Presentation, during National
Safety Congress, Chicago. III. Date to be
announced.
NOVEMBER
Not ember I: Freedoms Foundation Film
Awards: entry list closes. lor entry forms
write: Freedoms Foundation, Valley Forge,
Pennsylvania.
• • •
November 16-17: lOth Annual CINE
.\wards Program and Exhibition of Films
of Merit, Washington. DC". .Attendance by
invitation only. Contact: Council on Int'l
Nonlheatrical Events, 1201 16lh St., N.W.
Washington. D. C. 200.16 for details on ad-
mission and program.
NUMBER 5 ' VOLUME 28
Labt/rinth's first chamber: screens are viewed from the four balconies.
Through the Labyrinth: a Moving Experience
■r-r The allegorical story of Man the Hero is told in Labyrinth
through a synthesis of architecture and film. Produced by the Na-
tional Film Board of Canada, it is an unforgettable experience
in which the visitor becomes a contemporary Theseus, hunting
that beast of modem times which dwells within man himself.
Passing through the Great Hall, he finds himself standing on
one of the four high balconies, facing a towering vertical screen
or looking to other images on the floor far below. Deliberate
sensation is evoked by scenes of high construction and other
images which involve the viewer's sense of being.
The second chamber takes him into a maze of mirrors with
an infinity of twinkling lights, suggesting a growing awareness,
but also a feeling of vast space and of measureless time . . .
Within the third and final chamber are five screens set in
symbolic cruciform shape. Most moving of all images within the
Labyrinth, these films relate the viewer to people and places of
his world today and they can bring a profound poetic response.
The Pavilion on the United Malions. '
The Universality of Nature and Man
VPToRLD Premiere Showings
" in the round Pavilion of the
United Nations at Expo are intro-
ducing My Garden Japan to count-
less thousands of fortunate view-
ers. It is unquestionably rhe best
U.S. -produced motion picture at
this world exhibition and probably
one of the finest pictures of the
year at home or abroad. We have
selected this 30-minute 70mm
Technirama film for the color fea-
ture opening on the facing page.
My Garden Japan also sym-
bolizes production cooperation be-
tween lands. Filmed by Empire
Photosound of Minneapolis in co-
operation with the International
Motion Picture Corporation and
Aoi Studio K.K.. of Japan, the
film has been warmly received by
Japanese viewers. Entirely non-
commercial in content, its goal is
"to show the essential unity in the
aspirations of all people" accord-
ing to the sponsor. International
Minerals and Chemical Corpora-
tion.
As a major supplier of agricul-
tural chemicals. IMC is well-re-
membered for an equally inspiring
film. Gardens of England. This
beautiful sequel is not a trave-
logue, but a subtle and senslti\
evocation of Japanese philosoph'
art and culture.
The color pages vividly sh^
the beauty and substance of i
content. But a special word .
tribute is due William Hilliard f.
his understanding of the deept
meanings which the people c
Japan hold for nature, so well ir
terpreted in his script; direct<
Richard Jamieson has let the stor
unfold as a genuinely moving e:>
perience. Audiences sit in hushe
retrospect as waves lash the shor
of Japan's Inland Sea in the do-
ing sequence. The bursts of ap
plause which follow this evei
present interval of silence at U"
Pa\ilion showings bespeak the ap
preciation of these viewers.
The original music score by C
Guyver Britton complements th
sounds of nature itself yet hold
the true fidelity of the land in
volved as the Imperial Coui
Musicians (the Sono Gagak
Players) interpret this talente
woman composer's work.
U. S. audiences may soon hav
the privilege of sharing My Gai
den Japan with our Canadia
neighbors. Let that be soon!
Discussing scenes for "My Garden Japan" (/ to r) are: Director Bichar,
jumicson; interpreter Mary Shimoda: assi.'itant director Masayoshi Kimuro
and head cameraman Harry ilimtira. as they planned a day's shooting
BUSINESS SCREE^
ms GRRDen unpon
International Minerals S Chemical Corporation reflects the cultural
heritage of Japan's gardens in an inspiring Technirama production
I For Two Decades, the International Minerals and Chemical
Corporation has supplied Japan with food producing minerals.
It is only natural that IMC should feel a strong kinship with
Japan's cultural heritage as it is expressed in the gardens of these
Iverdant islands. As a major world supplier of chemical fertilizer
' material, IMC has an abiding interest in the earth and in plant
growth. But the company's interest goes beyond agriculture and
commerce, toward the realization of man's bond with his natural
origins and his ability to find beauty in the nature of growing
things. It was in this spirit that My Garden Japan was created.
This widescreen Technicolor-Technirama production was pro-
duced for IMC by Empire Photosound Incorporated. It has been
singularly honored in this year of EXPO 67 at Montreal by its
selection as one of two motion pictures continuously shown in
the theatre of the United Nations Pavilion. In his foreword to a
distinguished color brochure on the film, George S. Avery, director
of the Brooklyn Botanic Garden, has this to .say:
'In many ways. My Garden Japan is a truly remarkable
'achievement. The arts and culture of this exotic land, refined
during centuries of isolation, are still an enigma to many of us.
Despite the current surge of interest in "things" Japanese, our
appreciation is too often a surface one, our understanding even
less.
"A day's memory and reflection of one Japanese man is the
film's theme. Yet through the thoughts of Mr. Shimura, which
are sometimes only oblique and fleeting impressions reminiscent
of Japanese haiku poetry, we come to understand the essential
quality of the Japanese garden and its related arts — the
humanization of idealized nature. After seeing the film, the
viewer will relate himself to the universality of nature and
discover there something of ordinary human experience. This is
the deepest meaning of the film and makes it a moving human
experience in itself. Above all, it remains essentially Japanese
in spirit, yet it is presented in words and pictures the Western
mind can comprehend."
The challenge of producing Mv Garden Japan was both
exacting and exciting. Alone, the Japanese garden stands for
little. It is in its relationship to man that the garden fulfills its
purpose. More often than not treated as another living area of a
home, these gardens are highly subjective in feeling and mood.
GiNKAKU-Ji — Kyoto: "The moon will shine tonight, lighting an empty space where great lords sat and tasted tea."
.r i.
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Man is one with the earth. For it is his earth which
must sustain him. Throughout history, the Japanese
have realized man's unchangeable union with na-
ture and refined it in the beauty of their gardens and
their love of growing things. MY GARDEN JAPAN
is dedicated to the hope that a closer understanding
of the heart and spirit of this great national tradition
will serve as an example to world man that nature
is the mainstay of its civilization and progress.
/vl!i)ll/c*i-ft:i(i+o ill&fi 6ir AI!l)fc*v»^o«>vl*-«|
Vihii*j^ ') itft I) » % «.'Stt5:tel*l''^(«1#«i Hfti t'rt r 6 i I
^ii-fi t 6iiJr!)-P-3l«:Wi'jiliR'-|Rlti^cjp?i-io
Chairman of the Board I
International Minerals S|
Chemical Corporation
h-TxM. c-^r-
Left: Junko Hara and Nobue Amano make a
Japanese flower arrangement according to
the Ohara School of Flower Arrangement.
Therefore, to capture its essence, says Empire Photosound's
president Bill Yale, "we had to understand the garden's place in
the total cultural heritage of the people of Japan."
The film's writer, William Hilliard, delved into the study of
Zen Buddhism, the Tea Ceremony, flower arranging. Buddhism,
bonsai, and the philosophy and poetic literature of Japan,
especially haiku. These miniature nature poems, which are so
immense in substance and poetic experience, were the inspiration
for much of the final narration for the picture.
Much of the filming was centered in and around Kyoto,
recognized a center of Japan's traditional culture and its capito
during a long period of artistic and cultural development. Tha
city's famed temple and Imperial Gardens play host to thousand;
of visitors each day. Filming had to be done early in the mominf
and at other odd hours when tourists were not yet on hand.
Through the invaluable cooperation and assistance of K'
Yoshida and Ian Mutsu and garden consultants Kiyoski Inoshit.-
and Seeichi Koizumi, locations were found and permission
obtained. The film's principal character, Mr. Shimura ( Yashuhikr
Shima enacts the role), was a fortunate "find". His counterpari
♦ <ni *«?»•■»
S««'C
':^'-^'*^:
IS a young boy is played by another very popular young radio
pd television actor, Katsumi Takamiya. The producers also en-
Isted Mrs. Amano of the Ohara School of Flower Arranging;
feokyu Tsuchimoto and K. Yoshizumi of the Ura-Senge School of
he Tea Company; and Elji Yoshimura, the director of the Kofu-
Sn Bonsai Garden in Tokyo. A professional Japanese camera
frew was headed by Harry Akira Mimura, J.S.C.
i The challenge was at hand. Director Richard Jamieson's
Assignment was to bring to "life" a truthful interpretation in
[he essentially inanimate qualities of these gardens. Experienced
in lensing gardens of the West, he could there rely on the lush
colors of flowers to constantly brighten his scenes. Now he and
his crew were to photograph nearly flowerless gardens, mono-
chromatic shades of green and the darkness of ever-present rocks.
Flowers and color in general are used sparingly in Japanese
gardens; they are color counterpoints to the basic theme —
coming and going with the seasons.
The camera must seek out the play of sunlight and shadow,
the movement of water and the still, silent dignity of rock.
Against these, the scene would enlist soft colors of Spring.
The Japanese child actor, Katsumi
Takamiya, plays the young Shimura.
Yashuhiko Shima, a well-known Japanese actor, plays
principal role of Mr. Shimura in "My Garden Japan."
Charming Noriko Okada has the ro
of Mrs. Shimura's grand-daughter.
•it The sounds of nature play a most important role in the total
picture of a Japanese garden. Skilled Japanese sound technicians,
among them Mr. Tsushiya of the Aoi Studios, recorded in stereo
the essential effects for this carefully-controlled sound and music
track. Todd-AO, in Hollywood, did the final mixing and dubbing
of the voice, sound effects and music.
D. Guyver Britton, who composed the original score for My
Garden Japan, had never before composed music in the classical
Japanese manner although she has long resided there. Yet she
more than met the challenge and her memorable score is played
by the Imperial Court Musicians, the Bono Gagaku Players.
There were other problems, met and overcome. Among them,
the task of hauling the huge 70mm camera dolly uphill to film
a long shot of Japan's Inland Sea. But this equipment was to
large to use inside the teahouses and homes where treasured pap«
shoji screens and tatami mats could be easily damaged.
* * *
Credits: Story by William Hilliard. Original score by D. Guyve
Britton. Cinematographer: Harry Akira Mimura, J.S.C. Colo
consultant: Ronald Thompson. Opening title calligraphy by Saiz
Ichibashi. Gardening consultants: Kiyoshi Inoshita and Seiict
Koizumi. Music performed by Sono Gagaku Group and Japa
Ensemble. Filmed in cooperation with International Motio
Picture Corporation and Aoi Studio K. K.
Directed By: Richard N. Jamieson. Produced By: Empir
Photosound Incorporated, Minneapolis, Minnesota, for Inter
national Minerals and Chemicals Corporation, Skokie, Illinoi?
Ryoan-Ji — Kyoto: "Garden of the tranquil dragon, an abstract harmony of sand and rock ... a garden of the mind,
to contemplate the force and spirit of the universe in the changing balance of wind, rock and sun."
IVE GREAT FILMS RE-CREATE 400 YEARS OF CANADIAN HISTORY
N THE Heart of the Canadian
Government Pavilion at Expo,
encath its dominant architectural
lature — the Katimavik — a
irgc revolving "carousel" theatre
taking fascinated viewers
irough 400 years of Canadian
istory. Set up by Crawley Films
imited, the theatre itself is di-
ided into six triangular sections
see diagram on next page): one
, for loading and unloading; each
f the five remaining segments are
bparate units capable of accom-
'lodating 190 viewers. Every four
nd a half minutes, the carousel-
•ke structure quietly moves clock-
vise for about 40 seconds, carry-
rig the audience into a new era.
Each of the five films shown
in the "Growlh of Canada" theme
<; projected in these individual
'theatres" within the hall. Pro-
duced and directed by five of Can-
Ida's top cinematographers. each
jilm presents one of the following
Ihapters in the development of the
Country.
j Opening Film: "Exploration"
fi The first film, projected in color
bn a wide screen, features various
wints of interest as they were seen
iy the early explorers who trav-
?led from the Atlantic Coast,
hrough treacherous waterways in-
o the wilderness.
There is no sign of life, no set-
lement. no human activity until
he closing scene, where viewers
lee the rock where Mackenzie
I itood when he caught his first
ilimpse of the Pacific Ocean.
rhen: "Conflict and Settlement"
tr Also in color, the second film
presents Canada's period of set-
tlement and conflict. Presented on
two screens, one vertical, the other
horizontal, the action on the ver-
tical screen is confined to four
minutes in the life of the lonely
settler, while the horizontal screen
sweeps historic scenes such as the
landing of "Les filles du Roy",
the arrival of the first British
Expo Visitors Ride a "Carousel" Theatre *^-
to See "Growth of Canada" on 10 Screens l^:-.
.k\iUA\U\M\UM^\
I Will lUi;
♦If
*uatuuit:iiiii§iiMiiiiiuiuutMttttutnMut
Inverted pyramid of the Katimavik drans Expo visitors to Canaditin Cov~
emment's Pavilion ithere revolving "carouseV tlteatre features five pictures.
traders, the deportation of the
Acadians, the United Empire Loy-
alists, and the .\merican attempt
to bring Canada into the Union.
Third Picture: "Confederation"
* The third color film is presented
in cartoon format. It is a fantasy
on the Confederation of Cana-
da. Closing in on the map of North
America, the camera focuses on
isolated human figures standing in
the centre of each of the Canadian
settlements.
Through the magic of the cine-
ma, these figures emerge as pian-
ists, each expressing his ethnic ori-
gin with music. There are discord-
ant notes. The viewer witnesses
the Charlottetown Conference and
the railway line linking isolated
settlements.
The Canadian Pavilion at Expo 67: thii keyed sketch shotvs the location of
main exhibits. 1. "The Challenges" that Canadians face in making and keep-
ing their countnj vital and progressive. 2. "Interdependence" — on the
plinth beneath the great inverted pyramid, exhibits depict the role Caiujdiam
play in advancement of universal understanding and goodwill. 3. "Growth"
where the major experience is a film ride (see story) in which the audience
is carried into five theatres. 4. 'The Tree of the People" in which an ab-
stract maple tree portrays the great diversity of origin and occupation among
Canada's people. 5. 'The Land of Canada" in which films and music, with a
sculptured metal screen, combine to .suggest the vastness and beauty of the
Land. 6. 'The .\rt.>i Centre" includes a modem oOO-seat theatre, art gallery
and library. 7. "The Bandshell ' is an outdoor stage seating 1,.500 people.
8. The Children's Centre" provides a model nursery for tHsiting youngsters.
.\^«
Indians were filmed in Sorthern
Quebec for this scene from one of
the Canadian Government pictures.
'7 In the final scene, all the fig-
ures play in unison as in a great
"concerto of Confederation". Pre-
sented on three screens simultane-
ously, the entire effect is a cheer-
ful and lively musical interpreta-
tion of Canadian Confederation.
"Agricultural-Industrial Growth"
i-~ The fourth film narrates the
story of the opening up and set-
tlement of the prairies, the first
influx of immigrants from Europe,
the gold rush, agricultural growth
and industrial expansion up to
World War IL
Projected on a regular screen,
it is in effect the presentation of
an historical pageant presented
through old pictures from the
archives. Tinted film stock and an
appropriate sound track heighten
certain effects.
Closing Film: "Canada Today"
w The fifth and final color film
is projected on three screens si-
multaneously. It portrays Canada
since the Second World War —
modernization and expansion of
industry, urban development, cul-
tural activities, and the contempo-
rary Canadian. Music and sound
effects are spirited and lively, full
of the hectic and strident sounds
and rhythms of the past two dec-
ades.
In this rapid-paced kaleidoscop-
■\^ N^-' X^'
NUMBER 5 ' VOLUME 28
TURNTABLE
A soldier in Frencli uniform reads
(I i>nicI<iiiiatioii in a tillage square
in this scene from one of the Ca-
nadian Coicrnment "rarouseV films.
CANADA ON THE SCREEN:
(cont'd from previous page )
ic presentation of Canada's 400
years of history, visitors gain an
insight into the staggering im-
mensity of the land, the develop-
ment of its vast resources, the
throbbing life of its cities.
Exit Theme: "Confederation Day"
■fr Exiting from the revolving the-
atre, the visitor passes through a
hexagon of mirrors located in the
hub of the structure itself. Here,
he becomes one of an infinity of
reflected images which portray a
colorful, lively fantasy on the
theme of Confederation Day. July
1, 1867.
The visitor finds himself in the
very center of a display of news-
paper advertisements dating back
a century, posters, signs, fashion
illustrations — all authentic • —
and all presented on multi-colored
acrylic sheets suspended from the
ceiling.
Earns Well-Deserved Praise
■5^ High praise for this Carousel
ENTRANCE
Behind-the-Scenes of the Carousel Theatre: The audience is seated
on a giant turiitable, 140 feet in diameter, which re\oKes through
a loading and unloading area and five theatres. Each film is 4%-
minutes long plus 4.5 seconds of suitable transition footage shown
while the ride advances. Two of the theatres have single screens;
two are wide-screen presentations; and one is a two-screen show.
10 projectors carry continuous .5V4-minute loops and all are s\Tichro-
nized with "Selsyn" interlock motors.
The main control console in Projection Booth 1 was designed by Rod
Sparks, Crawley Films' chief engineer, aided b\- Zeiss-Ikon. In normal
operation, the films show continuously from 10 a.m. to 9;30 p.m.
10 seconds before the end of each show, metal patches on the film in
the 10 projectors activate a warning bell in the loading and unload-
ing area, at the same time flashing 10 lights on the console. This is
a visual check of the threading procedure during the start-up each
da\'. At the end of the show, a metal patch on the opposite side of
the film activates a relay to start the ride through another segment.
If the film breaks, the buckle or roller switches situated above and
below the fihn gate take the projector out of the interlock system,
close the dowser, stop the projector and flash a warning hght at the
console. The re-show procedure normally takes between fi\e and 10
seconds for the repaired projector to be introduced info the system.
Theatre presentation was rect
ly expressed by Dr. Colin You
chairman of the Theatre Arts I
partmcnt at the University
California. Los Angeles.
Young cited Conflict ami Set ■
ment as ■"completely successful .
or almost so" at the Montr I
Conference on the Perform :
Arts and Technological Media.
Producers of this Canad
Government theme series .'
F. R. Crawley and Tom Gl\
of Crawley Films Limited; Judi
Crawley was writer of the filr
Production is credited to CrawK
Omcga-Fournier Ltd.
Larry Crosley's music was a j
in the opening film, Exploraiii
He also scored the third pictu
on Agricidtiiral-lndiistrial Grow
Jean Cousineau composed t
Conflict and Settlement; R
Goodwin for Confederation: a
Francois contributed rich hat
ground behind Canada Today.
* « *
Crediting the Film Makers
-'r Beyond the obvious skill a
originality shown in design of tl
theatre by Crawley Films Limit
and its consultant-engineers, e
credit should be noted for Chr
topher Chapman's photograp
and editing of E.xploralion: i
Michel Brault's direction and ph
tography on Conflict and Sett.
ment; and for George Dunnin:
design and production of Conk
eration.
The fourth film, Agricidiui
and Industrial Growth, was <' I
rected by Donald Carter of Cra'- I
ley Films' staff. This graphic ai
ist won a Canadian Film Awa
for his first motion picture. Tl
final "episode" {Canada Toda^
was most skillfully directed I
Claude Fournier of Montreal. I-i
heads Les Films Claude Foumie
The Telephone Pavilion'.^ encircling screens take tiewcrs on a toboggan ride down hill, sweeping past Quebec Citij's Chateau Frontci
V
:-t-i
"^«V
I'-,'
•lM<,
ifONTREAL — For safe staid
ji. ways of making business
pvies, the writing is on the wall.
It's a mulli-screen wall at Mon-
►al's Expo.
■ More than one accepted busi-
iss communications technique is
leed in the ribs at Expo. Also
Iiocked sprawling: most audio-
Jiuals. corporate symbology, ex-
ibit design, even advertising.
But film above all.
Not that Montreal offers so
any startling technical innova-
)ns. There is a floor screen for
first time, and a water screen
id some tricky effects with mir-
<rs. There are true modem mar-
tls supplied, as ever, by the
techs. But. apart from these,
kpo mostly presents polished and
tiproved versions of techniques
'ready seen at the New York fair.
The Message Comes Through
I But now these techniques have
I special impact. Now they are
•en not as mere gimmicks but as
[fectivc conmiunications tools.
I Partly this is because of the
xpo environment which prickles
le nerve ends, keys up the viewer
I reach for the message. Still
ore important, the techniques
jmmunicate because they are not
ilowed to dominate the message.
[hey are harnessed to the story:
pe story is not twisted to show
|ff the techniques.
Expo's main impact comes from
|s architecture. But film is its sec-
nd main stimulant. On the thou-
find-acre grounds are 50 movie-
)riums ranging from the mirrored
liambers of Kaleidoscope to the
alcony-lined oval of Labyrinth to
le craggy water-swished caverns
f the British pavilion.
Film At Its Best Is Here
Film has long been a staple of
■orld fairs but at Expo it reaches
climax. There arc indeed too
EXPO FILMS WE WILL REMEMBER
Dean Walker Highlights Best of Montreal's Imagery
many films. One frustrated U.S.
reviewer claims if he watched
nothing else for Expo's entire 6-
months run he'd still miss a few.
That's an exaggeration, but film is
so omnipresent that all those rear-
projected loops, for example, soon
disappear into the decor.
The Expo viewer quickly grows
blase even about fancy techniques
and reverts to judging films on
their artistic and informational
merits. After days of experiencing
multi-screens, total sound and car-
ousel theatres, he finds it almost
a relief to relax in a coolly ele-
gant West German auditorium and
see a black-and-white movie, care-
fully made, gently-paced and pro-
jected cleanly onto a conventional
screen.
Has Impact on Techniques
The business film sponsor, how-
ever, can take no refuge in that
particular phenomenon. Expo still
hammers home a basic message:
future sponsored movies with im-
pact will have to involve complex
opticals and multiple images or
else maintain the pace and con-
centration of a TV commercial.
World fair films are rarely fail-
ures because their creators are
offered king-sized budgets and
scope for imagination. It becomes
a matter of degrees of excellence.
Certainly some E.xpo movies, off-
ering unique combinations of con-
tent and technique — the right
show for the right time — arc
more successful than others. Expo
was only a few days old when the
word went out: don't miss the
Czech pavilion. Labyrinth, the On-
tario film and the Polar Regions
film. And those early judgments
stood up. Three months later those
exhibits were still creating long
line-ups.
Ontario's ".Moving " Picture
Of them all. the most signifi-
cant to sponsors is Ontario's film
A Place to Stand. On a vast 66'
X 30' flat screen, its images ex-
pand, contract, multiply and move.
Sometimes it offers one huge
scene; sometimes a grid of 15;
sometimes a handful of odd-shaped
fragments. The technique's signifi-
cance lies in its flexibility and the
fact that it is presented by one
70mm projector.
A similar technique could be
used by any sponsor and adapted
for use on 35mni or even 16mm.
Already the film has been shown
in a Toronto theatre and Gower
Champion has commissioned the
film's creator. Christopher Chap-
man, to produce a similar movie
French
notable
Pavilioi
cxampli
at txpo is
of "all-out"
"Canada '67" Encircles Telephone Pavilion Audiences
-~ .\udiences of 1..500 stand in the center of a circular nine-screen
theatre to \ iew the d>naniic action of ■■C;uiada 67 " presented by the
Telephone .\ssociation of Canada at Expo. Produced in Walt Disney's
"Circle-N'ision" technique, film opens on a "Musical Ride" bv the
Royal Canadian Mounted Police — then the cameras begin an exciting
c-oast-to-coast tour of the countr\ . \ four man crew from Robert Law-
rence Productions Ltd. spent nine months in production: a special
nine-camera circular rig took the full-circle scenes showing at Expo.
\he audience is literalhj in the centre of the action as "Canada 67 " scenes swirl through city-scapes and out across that broad, growing land.
present at ion uitb theatres on all six
floors shoiiina hundreds of sub-
jects ranging from art to x-ray.
as part of an upcoming Broadway
musical.
It's the adaptability of Chap-
man's film that gives it special in-
terest to film users. It does not
carry the impact of Expo's top
spectacular. Labyrinth, but the
Chapman film cost S450.000
whereas Labyrinth and its pavilion
cost ten times that much.
"Building in " the Images
Described by Bosley Crowther
as "indeed the most ingenious and
complete construction of an audio-
visual experience that has ever
been done". Labyrinth creates a
sombre environment of architec-
ture and film. Its first movie the-
atre is a five-story oval with the
audience lining high balconies.
Viewers look forward and up at
a vertical 45-ft screen and down
— way down! — on another long
screen on the floor. Labyrinth has
a most serious theme — man in
search of himself — but this first
theatre is primarily exhibitionistic
and gets much of its impact from
people's fear of heights.
Labyrinth's second film has
more meaningful content. It's
offered on five large screens form-
ing a 60' x 60' cross. Depending
IW^
Filminj; icebreaker in action
for the "Polar Regions" film.
EXPO FILM REPORT:
(cont'd IROM PREVIOUS PAGE)
on the storyline, the five screens
form a unified picture or sepa-
rate pictures. Selection of the
screens to use — cross-shaped,
vertical strip or horizontal strip
adds extra layers of imagery and
symbolism. Beautifully " photo-
graphed, the movie offers an ex-
perience from which most viewers
emerge hushed and awestruck.
Those Vast Polar Expanses
Graeme Ferguson's 18-minute
Polar Regions film is seen by an
audience on a rotating carousel
surrounded by 11 large screens.
As the carousel slowly turns,
viewers can always see all of two
screens and parts of two others.
At times these screens form a
continuous image; at others multi-
ple images. The slow rotation and
the huge screens emphasize the
vast expanses of the Arctic and
Antarctic.
It's a Czech tradition to make
spectacular audio-visual presenta-
tions at world fairs and the coun-
try maintains this reputation mar-
vellously at Expo. In one room a
technique called Polyvision offers
a montage of 8000 slides and eight
Kino-Aiitniiuit viewers "vote" nii f
movies on 36 screens comprising
stationary and moving cubes and
rotating objects.
Lii^Iit Montaj^cs of Machines
Translucent mirrors and light-
ing give the show the effect of
continuous space. Dimly seen in
the foreground is a shuttle-less jet
loom. One wall is lit with filaments
of colored light. The content —
machinery at work — is corny
but the effect is captivating and
the audience always applauds.
Music is important in the Poly-
vision exhibit and also in its
neighbouring show which the
Czechs call Diapolyecran, certain-
ly the most unusual audio-visual
display at Expo. A 32' x 20' wall
comprises 112 2-ft cubes, each
containing two slide projectors. In
a 14-minute show, 15,000 slides
are thrown on the small screens,
sometimes at the rate of five a
second. In addition the cubes
themselves move in and out from
the wall to create a three-dimen-
sional effect.
Czech Audiences Can "\'ote"
Entirely different but equally in-
genious is the Czech's Kino-Auto-
mat theatre which offers a 45-
minute movie comedy in which,
at regular intervals, the action is
frozen on screen and the film's
hero appears live on stage and
asks the audience to vote on which
of two alternate courses of action
they wish the film to take. De-
pending on how they vote (and
the tallies are projected beside the
screen) the film proceeds. Voting
buttons are red and green and
there is a red or green tint on the
screens showing the alternative
actions. The system uses four
35mm projectors — two to carry
7»i scenes; push-buttons on their seats
"Cascade of color" cliniaxcs Canadian Kodal<'s "Wonder of Photograpit
prcsinlalian (Inj Cruwleij Films) as water screens refract brilliant iniugt
the action and two to freeze scenes
while the audience votes. Two
16mm projectors flash on the
number of votes recorded for each
alternative.
From .\ustria to \'enezuela
The Austrian pavilion has a 16-
minute 2,500-slide presentation in
a six-sided room.
Venezuela uses a special multi-
screen technique. The audience is
enclosed by four 19' x 19' screens.
The 16mm Zeiss-Ikon projectors
are synchronized so that action
can start on one screen and con-
tinue on another. Penthouse Stu-
dios of Montreal made the movie
with a Venezuelan crew.
Pictures on a Water Screen
Canadian Kodak's theatre fea-
tures a three-screen display of
color slides that is conventional
enough until the screen drops
away and the pictures are pro-
jected onto a curtain of water cre-
ated by hundreds of jets sprayed
upwards and downwards. The in-
tensity of the jets varies to suit
the pictures. The presentation in-
volves 6 front-screen and 6 rear-
screen carousel projectors which.
Us.ht ui) boxes around tJie screen.
along with the hydraulics and ligl
ing, are coordinated by punchi
paper tape.
"Rulers of the Elements"
The Steel Industry's pavilii
has a 25-minute film on the El
ments, made by Rank Advertisii
Films of Great Britain. Systen:
Techniscope, which photograpl
on half-35mm frames. This cr
ates a "squeezed 35mm" whii.
can be shown through a Cinem.
scope lens onto a 32-ft screen i
give a comparatively inexpensi\
cinemascopic effect.
In Man and His Health pavi
ion. the busiest people are ll
stretcher bearers looking aftt
viewers who faint at the sight of
Caesarian birth. Operations at
seen on film screens while a li\
"doctor" and "patient" below di'
cuss the action.
Sean Kenny's opening sequenc
for the British pavilion is a ma^
terpiece of mood creation. In
winding cavern-type auditoriui
above gushing waters, movies i
Britain's early history are pre
jected onto jagged rocky wall
with overlapping sounds and et
fects and music.
The Cuban pavilion feature
love - Castro - hate - Batista them
movies which are meant to be vis
ible from both inside and outside
the building.
Thompson-Hammid Do Encore
Francis Thompson and Alexan
der Hammid were commissioned
reportedly for more than $l-mil
lion, to make a sequel of To Bt
Alive for the Canadian Pacific
Coniinco pavilion. Six huge screen'
demand highly complex interlock
ing projection (one screen was ou
of action when I visited). We Art
Young, a bright lively film, usee
three Canadian cameramen, seem'
somehow more related to U.S
than Canadian teenagers. Mean-
time To Be Alive gets anothci
play, at the UN pavilion.
Art Kane's multi-screen A Time
to Play at the U.S. pavilion has
not been treated kindly by the
(CONCLUDED ON PAGE 44 1
BUSINESS SCREEN
■'akl Your Seat in the Cana-
dian National Railways' Pa-
lion theatre at Expo 67. Grasp
e chair arms firmly when that
g 40-foot curved screen lights up
ith its 70mni color images . . .
r now you're in Motion!
An airplane nose-dives earth-
ird through the clouds ... a
iby takes her first worldly step
. a small girl laughs happily as
e careens up and down on a
-foot swing . . . teenagers gyrate
' the beat of New York's "hip"
^ectah Club . . . and a space
laft slowly but inexorably rises
iom its launching pad to the roar
.' igniting rockets. You're in Mo-
In ".Motion" 33 Times a Day
I And, you guessed it, that's the
<eme-title of the fast-moving 14-
linute film being shown 33 times
4ch day and evening in CN's 200-
Jat theatre. It's just one part of
N's twin-theme Pavilion: Time
,<d Motion. More about Time la-
r . . . let's get back into Motion.
On screen, the shattering thud
a house crumbling under the
t'pact of a bulldozer is juxtapo-
loned with the tumble of a head-
k collision in a football match,
bzens of whirling bicycle wheels
e way to the thunder of a horse
pede and break to the preg-
nt silence of wild geese in flight.
Nobody says much while the
een takes the viewer through
s kaleidoscope of action. A few
itences. spoken in English and
ench. are the only narration.
le picture says it all: what mo-
n means to man and how it
ects him from birth to death.
We Remain Senanls of Time
Despite man's ability to capture
lotion and to direct it for con-
active or destructive purposes,
I remains the servant of Time.
lAnd man has also used motion
fr enjoyment, entertainment and
irills . . . join the parachute jump-
» in their free-fall sequences shot
<|er California. The first action
0 this kind ever filmed in 70mm
i^k a lot of technical know-how
^d innovation.
iWhen '-'the end" comes as it
t'CS to all men. there's a New
frlcans" funeral with sombre
Imns and a reverent laying of
fcath. But this funeral party is
i the tradition of the French
'jarter and marches off to the
ringing rhythms of "When the
Sints Come Marching In!"
Produced h\ Crawley Films
Crawley Films Limited, of Otta-
^, was the pnxluccr of this Expo
'ighlight" attraction and the stu-
You'rc diving toward earth in the cockpit of a plane in tliis scene from "Motion".
You're in "Motion" at CN Pavilion
CANADIAN NATIONAL'S 70MM COLOR IMAGES TAKE VIEWER INTO ACTION
dio put a i;reai production team
behind this picture. Among the
"credits" for Motion: Eric Boyd-
Perkins, sound editor with many
features behind him: Tony Gibbs,
consulting editor, whose credits in-
clude Tom Jones and The Knack:
Vincent V'aitiekunas. director-edi-
tor (of Canadian documentary and
tv fame ) ; and Robert Gaffney, di-
rector of photography, who has
been involved in Cinerama, Todd
A-O and other wide-screen suc-
cesses since 1955.
The music score was composed
and conducted by Larry Crossley.
It took time, talent and raw-stock
to make the picture: 50,000 feet
of film and six months of hard
work went into the all-too-brief
14 minutes of imagery and excite-
ment.
For the other half of CN's twin-
theme exhibit, there's Time,
The aspects of Time and its
many effects are portrayed in sev-
en geometrically-patterned exhibit
cells through a series of captivat-
ing mechanical devices, intriguing
sound effects and mood lighting.
These exhibits represent the
many ways in which man views
the subject of Time: how he meas-
ures it, how he uses it and what
it all means in terms of his life-
time.
The CN Pavilion is located on
He Notre Dame, across the way
from the Expo TTieme Pavilion
"Man the Producer" and conven-
ient to an Expo Express station.
Take Time and get into Motion.' •
Behind the Production Scene
Consider this technical challenge
faced by the creators of Motion:
How do you get a 65-pound cam-
era, falling 12,000 feet at the rate
of 125 miles per hour to properly
film a group of free-falling sky-
divers?
Working for Crawley Films, di-
rector of photography Robert
Gaffney found this sequence one
of the most challenging he has
faced: capturing the 60-second
free-fall on 70mm color film took
more than three months of re-
search and testing.
.\n Experience for the Viewer
"It's always intrigued me," he
says, "that by using the big camera
and a wide-angle lens to put them
into position of being the pilot,
driver or sky diver, you could give
the audience an experience they
never could attain themselves."
While filming at the Reno Air
Races late last year, Gaffney met
Bill Berry, a hot air balloonist
from Concord, California. Berry
and his 75-foot high balloon also
appear in Motion and it was he
who got Gaffney further interested
in trying to film a sky-diving se-
quence in 70mni.
Camera Size Presented Problem
First tests with conventional
methods took place at Reno but
the weight and size of the bulky
German-built MCS reflex camera,
equipped with a 25mm wide-angle
lens, posed problems from the
Multi-colored halloon.t prepare for take-off in anotiu r 70min scene from the Canadian Salional film.
UMBER 5 ■ VOLUME 28
Sk>--divers show how an exciting free-fall parachute drop was filmed for
the feature "Motion" being shoten in tlic Canadian Xational Railuatj Pavil-
ioti at Expo 67. A special capsule was designed so heavy camera floated
freely with the jumpers. Some 50 jumps were made from 14.500-foot ceil-
ing over two-and-onc-half month period to obtain tlUs exciting footage.
(cont'd from previous page)
start. A rectangular box housing
the camera was first attached to a
jumper's chest.
However, the unit did not al-
low the diver freedom of move-
ment and during the first fall he
experienced dangerous lack of con-
trol, had difficulty in pulling the
rip cord to release his chute. On
another attempt, the box housing
the camera slipped and one arm
became entangled in the straps,
causing a jarring, one-arm-con-
trolled descent after the chute
opened.
The Camera's On Its Own
It was at this stage that Gaffney
decided the camera must fall as a
separate entity, much to the relief
of the sky divers. Moving the
project to California they organ-
ized a group of sky divers at Liv-
ermore, with an average of over
1,000 jumps to their credit. The
big problem now was to come up
with a container of the right shape
and weight which would drop in a
stable fall and at the same rate
of descent as the divers.
A spherical shape with a stabil-
izing ring around it was found to
work best. The camera required
the case to be a minimum of 26"
wide by 24" high and 18" in
depth. The capsule was made from
durable fibre glass and metal.
Black in color, the jumping crew
nicknamed it the "eight-ball."
You Can't Win Them AU. . .
The lens window was covered
with plexiglass and two barometric
pressure devices were installed to
automatically open the parachute
at a 2,500-foot height. On the sec-
ond drop test, automatic firing de-
vices failed to trigger the chute
and Gaffney watched the capsule
plummet to the ground and smash
to pieces.
Another capsule was built and
a manual opening device was add-
ed. Now. the diver could trigger
the parachute himself and only if
he failed, would the barometric
device be activated. Using this
method, the correct total weight of
the camera, film and camera was
quickly found to be 195 pounds.
This unit was weighed accordingly
and shooting began.
To achieve a 60-second free
fall, divers must jump from 14,500
feet — and at that height, the
chilly winter air over the central
California location was between
20 and 30 degrees below zero. For
complete safety, jumpers must pull
the rip cord by the 2,000-foot lev-
el. Allowing 15 seconds after leav-
ing the plane to reach the camera
Here's the 195-pound camera cap-
sule designed to film that 70mm
"free fall" iti/m/n' in "Motion."
and get into position and another
15 seconds to break formation and
release the chutes . . . left only 30
seconds of free-fall filming on each
jump.
The battery-driven camera was
usually turned on before it was
pushed from the aircraft. It was
up to the control diver to shut the
camera off and pull the rip cord
as he pushed away from it.
Rendezvous at Sub-Zero!
Stepping out into sub-zero space
at 14.500 feet requires all the for-
titude and self-control that even
an experienced jumper can muster,
particularly in free-fall. But add a
195-pound camera unit and or-
ders to rendezvous in camera range
for some free-fall acrobatics and
the assignment becomes far from
simple. It was further complicated
by the fact that all six jumpers
had to leap in unison. They had
to cling to the wheels and wing
struts outside the plane to do this,
because the plane had only one
small exit.
If anybody's enthusiasm almost
waned it was Gaffney's. He had
gone through almost three months
of testing and several failures. The
weather was against him and bud-
get problems made some people
wonder if it was all worth it. How-
ever each time he phoned p
ducer F. R. "Budge" Crawley i
Ottawa, he was told to keep t ■
ing.
There were more than 50 jun ,
made over the entire period. Si.
cess finally came over a three-d'
span when five good six-mi
jumps were caught on film! d
one jump air currents tore t
camera out of the hands of •
jumper and the capsule began <\
ning wildly. But as it tumbi
earthward it shot a magnifies
series of pictures as the di'.
tried desperately to grab the t>
era on the way down. As it turn
out the automatic release trigger
the parachute at the 2000 f(
level and this footage was us
in the final film.
See the Exciting Results
For Gaffney, who watched ev\
jump from the ground, the hard,
part of the entire assignment v.
"looking up to see that $25,0
camera hurtUng down tow.i
earth at 125 mph and waiting 1
the parachute to open." Fortuna
ly. except for the dry-run failu
it opened every time. As a resi
visitors to CN's Expo pavilion c
see for themselves, some of t
most exciting film footage ever
ao throueh a 70mm camera.
DEAN WALKER TOURS EXPO
( CO.NTINLED FROM PAGE 42)
critics. It involves three screens,
each 13'6" long and 10' high.
Man the Producer theme build-
ing's film about mass communica-
tions features three conventional
ratio screens in line above a screen
comprising a rotating sphere.
Loops of black-and-white 16mm
footage fill the upper screens while
an animated color sequence on the
globe below provides a visual link
between sequences.
In the Swiss pavilion, E. A.
Heiniger has a conventional for-
mat impressionistic travelogue.
Show on Vertical Screens
When Chaparos Productions of
New York were asked to make
The Earth is Man's Home for one
theme building, Nick and Ann
Chaparos first decided that ever-
widening screens had gone about
far enough, having reached the
limits of peripheral vision. They
settled for a 30' x 13' vertical
screen and their 1 1 minute film,
which combines color footage with
black-and-white is seen continu-
ously in three 150-seat theatres.
At times the vertical screen is
divided into equal visual thirds;
at others the image occupies the
entire screen which is set at an
.\nn and Nick Chaparos edit fo<
for the film "Earth is Man's Hoj
angle so the viewer leans b.i
and watches it before and abo
him. Like many Expo films,
overcomes the bilingual proble
by eliminating narration entire!
gets its message across by aud
and visual symbols and imager)
The footage was shot on 35mi
then optically printed at a 90-d
gree angle on 70mm. The projc
tor is set parallel to the sere.
and uses two front-surface mirro
to upright the image.
At La Ronde, the entertainnie
area where you pay for your fu
the Magic Lantern show \vlii>
was the hit of the Brussels wor
fair is seen again. It combin
movies, slides and live actors
create a variety-cum-circus sho
complete with optical illusions.
44
BUSINESS SCREE
'I
Dy LInwood G. Dunn. ASC
. President, Film Effects of Hollywood
VT EXPO '67 in the Canadian
Ontario Pavilion, audiences
j [e viewing a unique 70mni docu-
lentary motion picture of un-
sual interest. In 17';: minutes
Place to Stand provides high
itcrtainmcnt and at the same
[lie tells a graphic story of On-
Irio's many cultural, physical, in-
u^trial and recreational attrac-
^M1^.
' TDF Film Productions Limited,
f Toronto, utilizing Barry Gor-
lon's technical genius and Chris-
Spher Chapman's creative talents,
)jas produced a picture so dif-
\ frrent from the usual that Expo
' udiences are enthralled. The 66
ly 30-foot screen comes alive
Hth constantly-changing scenes
li multi-panel formats, some of
fhich move across the surface in
pncert with the action and with
ic original musical score.
A Task for the Specialist
Film Effects of Hollywood, with
i specialized background in
0mm optical printing and our
ast experience in unique cxposi-
on films, was selected to do the
omplicated optical printing com-
osite work for A Place to Stand.
iencral manager Don Weed co-
rdinated the complex details of
lis work.
The original photography was
one in 35mm. Using special
amera mattes, the scenes were
rinted onto 70mm. Up to 15
:enes were printed onto a single
0mm frame and with the almost
onstant changing of formats and
ositions within a single 70mm
omposite scene, the raw stock
as passed through the optica!
frinter camera as much as 90
imes!
Designed Exposure Analyser
Matching of color and density
I these multi-panel composites
'as an unusual challenge, requir-
tig a specially-designed exposure
malyser and computer to balance
fie quality of the many scenes.
I The entire production took
iearly two years. For editorial
nyout it required the develop-
ticnt of a special chart system to
landle the accurate placing of the
latted 35mm frames within the
lOmm frames. With some 600
eenes used in this film, over 100
Iharts were required to indicate to
he operator of the optical printer
lach specific scene, its movement
Ind Its position on the 70mm
k'amc. A matching grid was used
h the viewer of the printer cam-
lUMBER 5 • VOLUME 28
Vertical scenes in an Ontario forest park frame look ivitliin the Sational Ballet School and its performers.
Creative Effects Visualize 'A Place to Stand '
Ontario's Pavilion Has Images That Really "Move" Across Its 66-Foot Screen
4^-
1. :^f '
Ontario's au.ricitltiircil progress is symbolized by rectangle'' of uaii}iii '^rain uliich frame a field scene.
era for positive positioning of vised the skilled technical staff on
every scene.
The creation of such a film as
A Place to Stand is most difficult
Obviously there is no way of see-
ing a work print until the final
composites are made and cut in.
Until then the nearest thing to a
work print was a synchronized
the film layout and complex op-
tical composite work for this pro-
duction.
Blending of Color and Music
The blending of this unique
screen with Technicolor prints
and an original music score with
sound effects at Todd AO has pro-
white leader carrying color-coded duced a thrilling experience for
lines indicating each scene. Cecil those who have seen it at Expo.
Love, vice-president and technical It tells the story so graphically
director of Film Effects, super- without titles or narration that
many viewers are unaware of their
absence. A Place to Stand has
created great interest in the theat-
rical motion picture field for its
unique way of telling a one and
one-half hour story in just I7'i
minutes. We can expect much of
interest to develop from this new
and exciting techniques.
To Chris Chapman's already
deserved mention as director add
David Mackay's credit as pro-
ducer for TDF Film Productions.
Visual excitement is achieved through the interciittins. of "fLO-ao" action sequences of youthful dancers.
A Nation in "The Pursuit of Cleanliness"
A Willy and Informative History of Cleanliness Pictured
in Brief Color Film from Soap an<l Detergent Association
WHEN Was Soap First Used?
How do today's detergents
work? How have cleanliness pro-
ducts dramatically influenced our
nation's environmental health?
These questions are answered
in a new 14"/2-minute color motion
picture sponsored by The Soap
and Detergent Association. The
Pursuit of Cleanliness is a witty
and informative history of clean-
liness from the yestefday of an-
cient Rome to the tomorrow of
outer space. The film, now being
nationally distributed through the
facilities of Association Films, Inc.,
features the dual appeal of science
and entertainment.
It's Basic In Our Culture
It shows how the pursuit of
cleanliness is basic to modem civ-
ilization. Most Americans today
want to be clean — and enjoy it.
This common desire of our cul-
ture extends from personal clean-
liness to clean food, utensils, cloth-
ing, homes and even super-clean
rockets shot into outer space.
The film picks up the story
3,000 years ago in ancient Rome.
There, legend says, soap was ac-
cidentally discovered when, after
animal fats combined with river
water, Roman housewives found
their clothes becoming mysterious-
ly cleaner.
Soap Through the Centuries
The Pursuit of Cleanliness
chronicles the early use of soap
for personal cleanliness, the de-
cline and fall of bathing that par-
alleled the Roman empire, the
re-eraergence of bathing for public
health and sanitary reasons in the
Age of Enlightenment, the gradual
acceptance of regular bathing as
basic to personal cleanliness, and
the reduction of costs to the in-
dividual family as more and more
people accepted the benefits of
cleanliness.
This revolution in cleanliness,
brought about largely by develop-
ments in the commercial manu-
facture of soap, is depicted by
woodcuts and early newspaper and
magazine ads.
Then, as modern-day life and
needs produced myriad new fab-
rics and other materials, twentieth
century technology gave the world
detergents to meet these more com-
plicated cleaning tasks. A whole
new family of washing products
was developed for a muhitude of
cleanliness requirements — in the
home, on farms and in industry.
The film illustrates, through
special photographic techniques,
how modem detergents, with their
unique combination of ingredients,
loosen dirt, grease, and foreign
particles and make today's clean-
ing effective, efficient, and econom-
ical. In this era of specialization
tailor-made detergents are avail-
able for every consumer need.
Produced by Wilding, Inc.
The Pursuit of Cleanliness was
produced by Wilding, Inc. It was
prepared with the assistance of the
Division of Home Economics, Co-
operative Extension Service, U.S.
Department of Agriculture. The
picture combines live action with
artwork shot in multi-plane techni-
ques that give a third-dimensional
effect.
Prime audiences will include
home economics, women's groups,
home extension specialists, local
civic and community organizations,
environmental health bodies, gov-
ernmental agencies, business and
service clubs, high school and col-
lege students and television view-
ers.
Purchase prints are available
directly from the Soap and Deter-
gent Association at $50 per print.
Free loan prints may be obtained
from all offices of Association
Films, Inc.
* • *
This Sponsor's Third Film
>r The Pursuit of Cleanliness is the
third in a series of films produced
for the Soap and Detergent Asso-
ciation.
Previous productions have been
Every Drop Fit to Drink, and It's
Your Decision: Clean Water, both
of which have been award winners
and outstandingly popular among
16mm audiences. The latter title,
for instance, was endorsed by the
League of Women Voters, has
been seen by an audience of seven
million persons since April 1966
(via Association Films) and 160
prints have been purchased by
Scene in this picture: "It is reported that the second group of settlers to
arrive in Jamestown, Virginia in 1608 included several Polish and German
soap makers. But their early soap factory failed to impress Colonial house-
wives, who ivere 'do-it-yourselfers' where soap making was concerned."
other companies and govern
agencies in addition to the As^
tion's own distribution syslci
The 39-year-old Soap and
tergent Association's audio-\
activities began, three year--
coincidcntally with the arri\
Robert C. Singer, who joint
association as public relation
rector, after similar expcr
with the Institute of Life Insui
Mr. Singer, imbued with
hand knowledge of the effc
ness of I.L.I.'s successful tiln
gram, took steps to convin^
Association's 120 member^
films could be of outstanding
vice to the soap and deterge i
dustry.
With each new film, su.
The Pursuit of Cleanlines
prophecy seems to be ci
true.
Noted Gynecologist "Talks" to Professio
"The Role of Endonielriuni" Is Presented l>v Dr. John 1
"Physicians and Medical Stu-
•*- DENTS are key audiences for
a new and definitive motion pic-
ture. The Role of Endometrium in
Conception and Menstruation,
Discussed by John Rock. M. D.
Sponsored by the Medical Depart-
ment of G. D. Searle & Co., in
cooperation with the Rock Re-
productive Clinic, Inc., the film
presents an illustrated discussion
by this noted gynecologist.
Dr. Rock is Clinical Professor
Emeritus of Gynecology at Har-
vard Medical School and director
of the clinic in Boston which bears
his name. A pioneer in the pre-
vention of habitual abortion, he
helf>ed to develop the first oral
contraceptive and has written and
lectured extensively on the dan-
gers of world over-population.
Produced by Filniex, Inc.
The Business Film Division of
Filmex, Inc., New York, pro-
duced the 30-minute color film.
The production updates existing
concepts of endometrial and
ovulary functions in the fertile
and unfertile cycle. Dr. Rock il-
lustrates normal changes that oc-
cur in the uterus, the ovaries and
the products of conception during
the first two weeks of pregnancy.
The film also provides a discus-
sion of the purposes and physio-
logy of the menstrual cycle.
The set in which Dr. Rock is
presented re-created (in Filmex'
studio) the doctor's own study
in Cambridge and included a
large, authentic medical library.
For purposes of illustration, a
rear-screen projection unit was
Dr. John Rock's clinical discu.
is presented in a set which Fi
re-created from his study at h
built into one wall. Fine d«
are made clearly visible thil
the use of animation.
A Master of His Subject
During production, membei
the Filmex crew constantly i
veled at the doctor's com|!l|
mastery of the art of being 01
camera." Speaking entirely \
out a prepared script, 1
PrompTer or "idiot cards,"
physician went through one 1
unbroken take of 25 min
duration. The original take
planned to mn five minutes,
two cameras had been provi
each with 1,200 foot magaJ
which run for one half-hour.
They made it possible to
ture the entire sequence wif
interruption. The doctor's wai
(CONTINUED ON PAGE
BUSINESS SCR N
jreating a Picture 'With a Woman in IVIind'
[A Refre^hinp New Armstrong Film Has Special Appeal for Feminine Viewers
Mheres a Clear Ring of Reality in the
J "women talk" which feminine viewers are
uring in a new Armstrong Cork Company
iture (see box) because it is real talk — the
lual conversation of three visiting women
«o were filmed as they were given free run
ithe Armstrong Company's decorating studios
I Lancaster. Pennsylvania. Maybe, too. be-
.-jise the film was expertly directed by a
iman!
I'Hens" are as scarce as hen's teeth in the
,iii business — and this dearth of women direc-
ts has frustrated many a company with hopes
)cetting its women's-intcrest products across
('the feminine audience. The importance of
}i problem is brought home emphatically by
th a IVoman in Mind. .Armstrong Cork
Tmpany's new film, written and directed by
ficy Ward of .Audio Productions. Inc.. an
ijard-winning director and one of the most
cresting film-makers around, male or female.
U Wanted: a New Approach to Real Buyers
lere have been many decorating films on
market — most of them full of preaching
pontifical advice — and most, significantly,
de by males. John M. Hughlett. Manager,
cial Promotions, of the Armstrong Cork
pany. wanted a new approach that would
lly reach a certain kind of woman — ■ the
an who is ready, financially and because
the kind of home she has, to re-cover her
rs.
racy Ward's method was to make a film
iVie three women, with characteristics similar
c of the desired audience, going through
tilled with decorating adventures, as they
I ticipate in the decorating of many rooms
I Armstrong's studios.
Listen to Their Comments, Loud and Clear
rom a woman's point of view, this has got
more exciting than being loosed in a toy
|tory if you're a kid. or a man in a golf pro
p. As they rummage through the tremendous
k of Armstrong's decorator accessories
pt on hand for decorating rooms for photo-
^phy ) their excited comments and exclama-
ifis, raw and spontaneous, come through loud
tl clear.
The three ladies happily rearrange furniture
ill a series of visually stunning floors and pro-
I
vide Miss Ward with the raw material for a
dazzling cinematic display of color and design
fireworks. Having "reached" her feminine audi-
ence through her concept of identification with
their equals, she proceeds to "hook" viewers
on the client's product by showing it off in a
way that's got to be irresistible for large num-
bers of women.
Incidentally, many of the rooms shown are
actually still color transparencies from the
.Armstrong files, but so beautifully are they
The Lailien KeacI tu Kuom De^igns
Lee: "\ow if I had a little girl, that's the
room I'd tiant to have. I like that . . .
I like the floors- . . . I like the pink . . ."
Ruth: "/ Ihink I'll like to invite one of
her friends in just to sleep there."
Lee: ■'/ like this room . . . black and ichite
checks. I like black and white. 1 love this
chair . . ."
Ruth: "Oh, isn't that a clever idea, using
that horseshoe. That must be a settee."
Joan: "I'd like to sit in one of those chairs.
Thai looks like tihcre the action ■■
film shows off the client's product in a way
•■ '"vhmWc to the tcomen in its audience.
integrated into the cinematic action, there is
hardly the faintest hint of this fact on the screen.
Director Ward takes full advantage of every
opportunity, using her typically canny women's
eye for color and design, to rove lovingly from
room decor to floor coverings — both finished
There's a mood of hii;hly-:ippealing gentleness
and hontelifK \^ iu flu ennUnt of the picture.
. . . enjoying a day filled with decorating ad-
venture as she roves through Arm-strong's studios.
and on the designers' drawing boards. The re-
sult is an almost psychedelic excursion through
a world of color — you are sorry to see it end.
All the unity needed is provided by the three
ladies' delighted travels through the plant.
There is a highly appealing gentleness and
homeliness to this which blends well with the
"womanly" mood of the entire film. With a
WOniun in Mind, made by a woman for women,
renders great service, not only for its own value
as a film and its value to the client, but in
giving a surprisingly simple answer to the very
important question of how to capture the femi-
nine audience. H'ith a Woman in Mind demon-
strates that there is a definite difference in the
approach of a woman director trying to moti-
vate women. We say Vive La Difference! •
New Union Pacific Safely Picture
Shows l)ri\inf; i:- a Full-Tiine Joh
IT Isn't Always the big sudden emotional
upsets that distract drivers enough to make
them so mad they can't see straight. In the case
of the Miller family in an important new Union
Pacific Railroad safety film, the saddest part
of their terrible day was that there was nothing
big or dramatic about the events leading up to
tragedy. It was just little things . . . trifling
things . . . that were really just — nothing at all.
The High Cost of Leliing Go demonstrates
that you can't drive properly when your mind is
distracted — even by little things. Driving is
— should be — a full time job.
The film, a photoplay with professional cast,
expert direction and a believable, provcKalive
script, is the latest in a long series of Union
Pacific accident prevention motion pictures. It
was awarded a top honor in the 24th Safety
Film Contest conducted by the National Com-
mittee on Films for Safety earlier this year, and
joins eight other U. P. -sponsored safety sub-
jects available to the public free of charge in the
railroad's film library.
Producer-director of the new film, and of a
number of other award-winning Union Pacific
pictures, was Robert W. Carlisle, of WCD,
Inc., New York. •
/ iti "The High Co'.l ot Telling Co"
lUMBER S • VOLUME 28
I /Sell < fij'^
The Astrosphere: .•■iiul h In Uirticsl cliial-niilhd iiir-iiifliih il iiiiil liuill.
Astrosphere "Trips" Help to Sell Air Travel
American Airlines Invites Publie on Simulaleil Flights
in Astrojel Theatre Set Up on Shoppinf; Center Plazas
TT'IVE Major U.S. Firms spearheaded by American Airlines are par-
ticipating in a massive multi-million dollar effort to convince the
more than 100 million Americans who have not flown of the extra-
ordinary benefits and the bargain rates of air travel.
Focal point of the campaign, which stresses the fact that U.S. air-
line fares have steadily declined over the past three decades is the
world's largest inflated dome structure. Called the Astrosphere, it will
tour the nation's major shopping centers during the next two years.
What the visitor sees once inside the domed structure, which measures
100 feet in diameter, is an Astrojet Theatre in the unit's center with 128
first-class 707 Astrojet seats laid out to create the impression of an
airplane cabin.
Stewardesses guide guests to their seats for a special 12-minute
motion picture, titled Day Dreams, which is shown several times during
the day. The Cinemascope color film takes the visitors on a simulated
Astrojet flight to leading U.S. vacation areas.
To further simulate the experience of actual flight on an Astrojet, the
seats are equipped with headsets (as in American's Astrovision on in-
flight aircraft). Stewardesses demonstrate the use of the headsets to
those viewing the movie. Travel literature is provided in the seat packets
(in front of the "passenger") for the use of those viewing the movie
presentation. The seat packets are refilled after each Astrojet Theatre
showing.
Participating with American, which itself will invest $2 million in the
two-year program, are American Express Co., Hertz Rent A Car,
Holiday Inns of America, and Texaco, Inc. Support advertising, pro-
Cutaway model of the Astrosphere sltoux arrangement of interior and of
booths for American Express, Holiday Inns. Hertz Rent-a-Car and Texaco.
motion and related activity by the partners and interested local fii
is expected to boost the overall investment substantially.
According to Marion Sadler, American's president, the Astrosph c
represents a revolutionary marketing approach towards reaching
many millions who have not flown or been exposed to the excitcnn
convenience and low cost of air transportation.
"It is the first time that an airline will merchandise its product, e
airplane seat, at the consumer's doorstep the same as other retail s
market their wares," he said.
During its lengthy tour, the Astrosphere is assembled over the \vc -
end at each of the shopping complexes. It is moved on four large-si; J
vans to its next location after the Saturday closing.
Producer of the Astrosphere program and film in collaboration ■
American and its partners is Michael John Associates, of New Yi^
It was constructed by Air Inflatable Products of East Haven. Conn, i
Greeting a famih group <il rnliduct
to Astrosphere; they're among the
more than 10 miUion people iclw
are expected to visit dome daring
nationaide tour of shopping plazas.
There are 128 first-class seats in the Astrosphere's Theatre. /( teas desii^i
to resemble the interior of an American Airlines' 707 Astrojet; will
commodate several million "passcm^crs" on tour over the tiext tico >j<
BUSINESS SCREE
^oderii Sailors of Inner Space
I Deep Beneath the Oceans of the \* orld "The Submariners"
of I'. S. Navy Play Deadly Serious Game of Cat an<l Mouse
n 1900, after several unsuccess-
}il attempts. John Holland was
ole to prove to the V. S. Navy
lat the craft he had designed and
uilt to submerge and operate un-
er water would really work. To
kany forward-looking naval off-
ers, the potential of this new 'sub-
■lersible' was enormous. And yet
, I is likely that, even in their wil-
;st dreams, they could not envi-
jon the awesome weapon system
jiat is the modern United States
lavy submarine.
I Today's submarines are faster.
Cllcr equipped and have longer
ndurance than ever before. The
■ test nuclear powered submarines
^present the finest, most sophisti-
.ited vessels in the fleet, equipped
ilh the up-to-date accessories of
)ace age technology — the most
•nsitive sonar devices, the newest
id most accurate weapons with
imputerized and automated tire
mtrol systems, powerful, silent
repulsion systems and hydrody-
imically streamlined new hull
lapes which provide stealth, speed
pd maneuverability.
I Hold First Line of Defense
I Their missions range from
anding at the Free World's first
fie of defense with Polaris, the
eterrent-retaliatory strategic bal-
Istic missile, to constantly patrol-
ng the inner space of the oceans
• 1 guard against any would-be ag-
ressor submarine which would
ircaten our security.
The Submariners, a new. half-
i>ur television film, produced for
le Navy's Chief of Information
y Sun Dial Films. Inc. tells the
ory of the men who serve aboard
lese complex, specialized under-
ater craft. In many ways, these
len are unique. They must meet
le highest standards of intclli-
lastcr Chief Petty Officer [played
I Al llinkley, h-ft) at chess game
ilh nicmltf-r of the ship's compantj.
gence. physical fitness and psy-
chological stability. They receive
the equivalent of a two year col-
lege education, and then spend
more time in on-the-job training
aboard a submarine before they
win the coveted dolphin insignia
of the Submariner.
Meet Todav's "Submariners"
The film centers on four men
in the crew of a nuclear fast at-
tack submarine who are represent-
ative of today's Submariners; the
Commanding OfHcer. in charge of
thirty million dollars worth of sub-
marine; a young Lieutenant who.
Commanding officer of sul>marine
al piriicopt is aclor Peter Collins.
in his job as Diving Officer aboard
an attack submarine, takes a step
or two beyond the risk and respon-
sibilitv of the averaee man: a Mas-
ter Chief Petty Officer who has
been in submarines since World
War 11 ... on purpose . . . be-
cause he likes it and thinks it
worthwhile: and the young sonar
technician who. at 21. is already
becoming e.xpert in the incredible
and rapidly expanding new science
of underwater sound.
The Submariners follows these
men to their stations inside a nu-
clear attack submarine and follows
the action as Narrator Chris Bohn.
who accompanies the crew, des-
cribes what it is like as the submar-
ine, on patrol deep beneath the
ocean's surface, detects and begins
to track a simulated "enemy" ag-
gressor submarine . . . and at-
tempts to destroy it.
New Oe\elopnicnt in NN'arfare
This contest of submarine
against submarine is one of the
newest developments in underwa-
ter warfare and has been likened
to a game of cat and mouse, where
stealth and fast reaction time are
paramount. Yet. in this game,
neither opponent can see the other.
SiicUur-potiend l.S. .Voty attack submarine is pictured
while on surface durine. sea trials. (Official I'.S. Navy photo.)
and as depicted in the film, the
outcome depends upon the capa-
bility of the submarine's sensors
and the skill of the men who use
them.
Written by Tom Carroll. Jr. and
directed and produced by Carl
Ragsdale. The Submariners is en-
hanced by the work of profession-
al actors who appear in the four
key roles and in three support-
ing parts. All other members of
the submarine's crew were played
by naval personnel.
Behind the Production Line
Research, writing and photogra-
phy took Sun Dial's crews from
New London. Connecticut and
Washington. D.C. to Charleston.
South Carolina. Norfolk. Virginia
and San Juan. Puerto Rico and
abtiard several U.S. Navy sub-
marines, includine the USS Skip-
jack. USS Shark. USS Triton. USS
Guardfish. and USS Tusk.
Technical assistance was pro-
vided by CDR Paul Barnes. Public
Affairs ofiice. on the staff of the
Commander. Submarine Forces,
U.S. .Atlantic Fleet. •
Cameraman Glen Kirkpatrick liad
to lens ■tome of the important scenes
for "The Submariners" in the tight
confines of these nuclear vessels.
He's pictured altove while at work
in II sidmiarine's control room. . .
Sun Dial director-producer Carl Ragsdale filming underwater sequence of
scale motlels of submarines as they perform in David Taylor Model Basin.
UMBER 5 ■ VOLUME 28
49
These wastes def\ nature's work; This California dump hlot.s land-
scene in Eastern Pennsylvania dump. scape just icest of Los Angeles.
Problem for America: Our Mounting Wastes
United Action, New Methods for Solid Waste Management
Are Needed as Cities Faoe Menace of "Third Pollution"
■pOLLUTION OF THE AlR we
•'- breathe and of the land and
waters which sustain us is rapidly
achieving crisis proportions in the
highly-populated nations of the
world. In the United States, for
example, just one aspect of the
problem is revealed in the startl-
ing fact that per capita production
of refuse had grown from 2.75
pounds f>er day in 1920 to 4.5
pounds per day in 1965. Refuse
production is believed to be in-
creasing now at about four per
cent per annum.
The current annual cost to the
nation's economy of refuse collec-
tion and disposal services is over
$3 billion. Among public services,
this amount is exceeded only by
expenditures for schools and
roads!
Public Health Is .\ffected
Storage, collection and disposal
of solid wastes in metropolitan
areas have a number of public
health implications, many of
which are well known. One of the
most troublesome of these stems
from the increasing extent to
which urban, suburban and rural
areas are crowding together, leav-
ing little or no land for waste de-
position. Communities are being
forced to realize that they can no
longer manage waste disposal in-
dependently.
And, within recent years, there
is growing concern about pollu-
tion of landscapes by automobile
junkyards and other visible re-
fuse heaps, particularly along pri-
mary and secondary roads. Esti-
mates indicate 17,726 refuse areas
along interstate highways of the
nation alone; for all roads, this
number could be multiplied by a
factor of ten or more.
A Highly-Useful New Film
A specializing producer of films
who has earned deserved stature
for his work in the field of visual
pollution reports and studies has
given us an important new film
with answers to the problem of
solid waste management. In The
Third Pollution, a 23-minute color
study, Stuart Finley presents the
problems and provides the alterna-
tives and solutions which some
communities have achieved.
This important film points out
that burning refuse contributes to
air pollution; dumping of these
Eastern Penn-njlvania solid icaste dump pictured in "Third Pollution."
wastes contaminates ground wa-
ter supplies. In addition, the film
shows that the collection and dis-
posal of solid wastes is expensive
and technically challenging. Fin-
ley's camera takes viewers to
municipalities which have aban-
doned earlier haphazard methods
and shows how they have switched
to more sophisticated public
works procedures.
Awarded a "Golden Eagle "
The film has earned a CINE
"Golden Eagle" and is one of the
pictures representing the U.S. at
the current Edinburgh Film Festi-
val. It will win no prizes for
"pretty" pictures: these are vistas
of ugliness, of the aftermaths of
bottled, canned and plastic-bound
productivity and of mounting
heaps of rusting autos.
As The Third Pollution un-
reels, it is obvious that America
has many choices. We can bury
or flush our wastes; we can move
them to more convenient, or less
undesirable, dumping points by
Protesting citizens ask for clean air
instead of pollution from the Kenil-
worth Dump, \Va.ihington. D.C.
wheels, pipes, or barges. We can
grind, treat, neutralize; we can
even re-use, although this practice
is generally getting less and less
encouragement.
The Public Needs to Know
A pollution control unit, to be
successful, needs the support of a
constituency. This means a con-
tinuing program of public educa-
tion and The Third Pollution is an
important first step which ha^
taken by some 50 State H
Departments and by an incr^
number of other print buyer
Worthy of note and a ver
portant key to such vitally-ni
documentary films of this i>
that Finley's pictures takes lu.
zens to places where they i/tr
go — - in fact, where can •
seldom visit. Ever seen the S
Island Sanitary Landfill?
When voting, tax-paying M'
zens have seen the whole c'
23-minute exposition of or
their most critical problems
gain real knowledge to help .
their actions, to help make b
box decisions. Stuart Finlcj ._
again developed a motion pic ire
that will have a substantial imw
in the communities where is
shown. He accomplished this al-
so, in The Green City which olc
up the need for "green spaces io
urban areas.
In this objectively-oriented ra,
there is no "best" procedureof-
fered. The reason? What is be io
one community may not suffic in
another. There is no sponsoiiip
or product; the film was prodied
for public use. The technical tc-
curacy of The Third Pollution at
assured through continuous it-
sulfation during production til
the American Public Works Ac-
ciation and the Office of S id
Wastes of the United States lb-
lie Health Service.
How to Acquire This Film
Key Facts: The Third Pollun
is 23 minutes, color, 1 6mm. Inl
price is $225. Free preview- pa
to purchase through Stuart Firijr,
Incorporated, 3428 ManslJd
Road, Falls Church, Virjiia
22041. ~ .
* * *
Exhibited at Edinburgh Fesiil
it Since the above text was t-
pared, we have been advised at
The Third Pollution is an offil
United States entry in the Eii-
burgh Film Festival being lid
August 20-Sept. 3 in that cit} •
A LISTING OF SUSTAINING MEMBERS OF THE
INDUSTRY FILM PRODUCERS ASSOCIATION
Arriflex Corp. of America Filmservice Laboratories
Birns and Sawyer, Inc. General Film Laboratories
Byron Motion Pictures. Inc. Division of DeLuxe Labs.
Cinema Research Corporation Hollywood Film Company
Cinesound Corporation Magnasync Corporation
Color Reproduction Company Mole-Richardson Company
Consolidated Film Industries SOS Photo-Cine-Optics
BUSINESS SCREI
Nov Officers to Lead
Robert Hec-ker Is President;
-ECTION RESULTS are in
-^ and new officers have assumed
'leir duties in the national head-
iuarters of the Industry Film Pro-
ucers Association. Three IFPA
hapters have also announced
■ leir new slates for 1967-68 as des-
Hbed in these pages.
' Robert Hecker will lead IFPA
: luring the coming year as Presi-
ent-clect; Ira Thatcher (United
■ir Lines ) is our new Executive
ice-President; Roy L. Deets,
' iecled for his third consecutive
frm, continues as Editorial Vice
resident and is now also Execu-
■ k'e Secretary of the organization.
;(itchell Rose (USAF Space Sys-
■ |ms Division ) is our new Finan-
!al Vice-President/Treasurer; and
»mes Newcom (OM Productions)
• ;ill serve as Chapters Vice-Presi-
ent/Membership.
I Mrs. Jackie Stilwell has been ap-
■ pinted Recording Secretary.
• I Installation on August 29th
I The new slate was officially in-
: jailed at a dinner meeting on
. jugust 29th, hosted by the San
|rancisco Chapter membership at
te Stagecoach Restaurant in new
^ells Fargo building in that city.
job Day of the Ampex Corpora-
. on was the guest speaker on that
lOppy occasion; Past President
. pb Gunther introduced the new
'fleers.
, Key item on the 1967 calendar
,| the forthcoming annual con-
ipnlion and "Cindy" awards pro-
iam re-scheduled for San Diego
October. These sessions will be
Id at the Hilton Inn on Mission
, Eight Members on the Board
1 During the recent balloting,
fPA members also voted in near-
panimous numbers to amend the
jganization's bylaws, increasing
Board of Directors from five
a minimum of seven members
id to include each Chapter Chair-
an on the National Board as a
jirector. In the coming year there
ill be eight members on the
oard, thus providing a broader
ise of talent and experience from
hieh to draw in the months ahead,
lans are also underway to activate
lie approved Board of Governors
hich has as its nucleus all active
jist presidents of IFPA.
] The Governors will be able to
ive more continuity to the overall
lanning and policies of IFPA than
jin be accomplished with the ycar-
I turnover of Officers. One of the
.St Items on their agenda is a rc-
jrite of Bylaws to bring the organi-
jition more in line with and pre-
UMBER 5 • VOLUME 28
IFPA in Year Ahead
Ira Thatcher Executive V.P.
pared for the advancements they
will make and participate in the
fields of audio-visual communica-
tions.
Members of the new Boards of
Directors and Governors have stat-
ed in their studies that we are no
longer ju.sr filmmakers — we are
commiinicaiors. As such, we must
stay in the front lines of the com-
munications arts.
As such, IFPA is the only organ-
ization covering all fields of non-
theatrical communications from the
most important viewpoint of "soft-
ware" — the ideas, materials, and
information that goes on all the
new, highly sophisticated pieces
of equipment our "hardware" man-
ufacturers are inventing and mar-
keting.
There is a great and vital chal-
lenge here to all present IFPA
members — and to those who
COULD join us in meeting the
challenge. Shall our communica-
tions field become a great maze
of complex instrumentation — or
verdant fields of knowledge trans-
mission?
This is IFPA's challenge — and
yours! Let's join forces! •
* * *
Leading the Chapters
'T'he Los Angeles, San Francis-
■*- CO and San Diego Chapters of
IFPA have all completed the elec-
tion of new officers who will guide
these groups through the coming
year. Here are the new Chapter
leaders for 1967-68:
I.OS ANGELES CHAPTER:
> Harry Poppe, Jr. is the new
Chapter Chairman; Saul Jacobs is
Program Chairman; Charles Mc-
Cronc, Treasurer; William Brose,
Publicity Chairman; and Tom Em-
mett is Membership Chairman.
This Chapter will soon announce
a new mailing address (separate
from that of the National offices)
and a new secretary.
* * *
SAN FRANCISCO CHARIER:
Edward Carroll is now President
of this Chapter. Stan .Ahlborn will
serve as Vice President of Publi-
city: Clay Dudley, Vice-President
of Membership; Ray Hollings-
worth, Vice-President of Program-
ming; and Mrs. Louise Corwell,
Secretary-Treasurer.
The Golden Gate Chapter was
the first to host a National IFPA
event held outside the Los Angeles'
area — national officers were in-
stalled at a dinner in San Francisco
on .Aueust 29th.
IF PA JOURNAL
INDUSTRY FILM PRODUCERS ASSOCIATION, INC
SAN DIEGO CHAFIER:
This areas activities are led by
Stanley Follis, Chairman of the
San Diego Chapter, aided by Gene
Leff, Vice-Chairman for Programs;
Jay Skidmore, heading Member-
ship; Joe DiRosa, in charge of
publicity; and Lutz Winkler, as
Secretary-Treasurer.
San Diego will host the first an-
nual IFP.A Conference to be held
outside Los Angeles. The conven-
tion will take place in October,
as noted in the story below. •
8th Annual Convention Opens October 27th
Vi'urkshop, .Awards on Program at Hilton Inn in San Diego
'T^Hi; Eighth Annual Conven-
-'- TioN-Workshop and '"Cindy"
awards competition of the Indus-
try Film Producers will be held
October 27-28 at the Hilton Inn
on Mission Bay in San Diego, Cal-
ifornia. IFPA's Board of Directors
also announced a new deadline for
entry of films for "Cindy" awards:
September lOr/i.
Details on categories, eligibility
for the film competition are given
elsewhere in these pages.
It is also stressed that room res-
ervations for the convention pe-
riod at the San Diego Hilton must
be made directly with the Inn — -
not through a travel agency or the
Hilton chain's reservation offices
— to qualify for the IFPA spe-
cial rates. Reservations should be
made before October 1 6th.
# * «
Here Are the Essential Facts on
the "Cindy" Awards Competition
M- For the first time, IFPA's
"Cindy" awards competition is
open to all non-theatrical film-
makers. They have previously
been closed to all but members
of the association.
Five categories of films will be
judged and the winner in each
category will receive a "Cindy"
plaque, with "finalists" receiving
a special certificate. Each person
who contributed to a winning film
will also receive a certificate hon-
oring their individual contribution.
Duplicate certificates for various
members of a winning production
team will be made available at a
nominal fee.
Here are the five categories:
1. Public Infor.mation: these
are general-interest films aimed at
a broad audience: they may have
information of a semi-technical na-
ture but are directed to a general
audience. Example: a film deal-
ing with orbital flight may Include
the drama and suspense but not
primarily for technical informa-
tion. "Company image" films are
also in this category.
2. Technical Information:
this includes special-interest films
aimed at a small audience: infor-
mation is stated in technical lan-
guage and directed to a group of
specialists. The ""engineering re-
port" film belongs here.
Ti. Sales Promotion: includes
films intended to sell a Sfwcific
item of "hardware", a service or
product line, aimed at buying
prospects. "Company image" films
created to sell services being in
this category.
4. Training: covers the "how-
Discussing convention plans {/ to r): Roy Dccts, editorial vice-president,
Rohirt Hecker, president; and San Diego chapter chairman Stanley Follis
THE INDUSTRY
FILM PRODUCERS
ASSOCIATION, INC.
NATIONAL OFFICERS
1967— 1968
President
Robert Hecker
« * *
Executive Vice-President
Ira Thatcher
United Air Lines
* * *
Editorial Nice-President
and Executive Secretary
Roy L. Deets
Roy Deets & Associates
* * *
Financial Vice-President
and Treasurer
Mitchell Rose
U.S.A. F. Space Systems Div.
* * *
Chapters \'.P. /Membership
James Newcom
Q-M Productions
* * *
Official Publication
Business Screen Magazine
Address Advertising Inquiries
to Chicago Publication Office
7064 Sheridan Road BIdg.
Chicago, 111. 60626
NATIONAL CHAPTERS
Los Angeles Chapter
Harry Poppe. Chairman
* * *
Northern California Chapter
Ed Carroll, Chairman
* * *
San Diego Chapter
Stan Follis. Cliairman
The Eighth Annual
IFPA CONFERENCE
and
1 0th Anniversary
Workshop and "Cindy"
.Award Competition
October 27-28
Hilton Inn, San Diego
California
For Information, Write
Industry Film Prods. Assn.
Post Office Box 1470
Hollywood. Calif. 90028
The "Cindy" Awards:
(CONTINUED FROM PAGE 51)
to-do-it" film; designed to train
in some specific technique, i.e. fly-
ing a spacecraft, landing a plane,
soldering a connection, etc.
5. Orientation & Indoctri-
nation: The "why-to-do-it film
may teach, but not specifics. It
gives broad background, an intro-
duction to or overview of a tech-
nique or system or philosophy.
Films which present ideas, con-
sider their broad aspects and pre-
pare the viewer for more specific
data are in this group.
* * *
Rules and Requirements
1. Anyone may enter one or
more non-theatrical films. All
films must, however, be 16mm
prints with optical sound tracks.
2. All films must be accompa-
nied by official entry form, prop-
erly filled out. or a duplicate of
same. Write, wire or phone: IFPA
Film Competition Chairman. P.O.
Box 1470, Hollywood. Calif.
3. An entry fee of 515 for
IFPA members and $25 for non-
members must accompany each
film when entered. All films must
be insured. IFPA will not be re-
sponsible for prints lost in ship-
ment.
4. The deadline for entry is
September 10, 1967. The film
must be at the IFPA Hollywood
Post Office Box (see above) by
that date.
5. All films must have been
completed for release (or. in the
case of military subjects, declassi-
fied for general release) during
the period of January 1. 1966 to
June 30. 1967. No films com-
pleted before or after these dates
are eligible for this year's compe-
tition. •
:;= * *
San Diego Chapter Is Host as
Group Tours Photography House
^ The San Diego Chapter meeting
in August brought two top officers
of IFPA to that city as National
President-Elect Robert Hecker and
your re-elected Editorial Vice-
President. Roy Deets. were on
hand to tour facilities for the Octo-
ber National Conference. Chapter
chairman Stanley Follis was their
host and guide. The session was
held in the recently-completed fac-
ilities of Photography House,
whose three co-owners (Gene Leff.
Harvey Weber and Henry Wake-
field ) are all active IFPA mem-
bers.
At this meeting. Bob Hecker
Pictured at San Diego meeting {I to r); Roy L. Deris, editorial cice-pr
dent: Hciinj Wakefield of Plwtosraphij House: IFPA president Rol
Hecker: San DieRo Citapter ehairman Stanley Follis: Gene Leff and Han
Weber of Photography House, who were hosts for this August sessi
told chapter members of plans now
being carried out in both national
offices and in local chapters to
make the coming year ""an histori-
cal step forward for IFPA.""
The proud owners of Photogra-
phy House escorted their guests
around the various photographic
and film lab facilities available.
Their setup was interesting, since
several organizations share the
same group of buildings, all repre-
senting crafts working in film pro-
duction requirements such as
graphic arts, cameramen, models.
16mm lab facilities, etc.
Each of these concerns work to-
gether on productions as well as
on their separate accounts. Gi
Leff and Photography House,
example, are filming all San Dit
Chargers' professional foot!
games as well as other publicity
signments connected with this A
pro team. To round out this Ch
ter meeting. Leff projected a s
cial NFL film containing some
the most exciting and spectacu
footage of the pro game.
There's new enthusiasm brew
within the San Diego membersb
heightened by the National Offic
acceptance of their invitation
host the 1967 Conference. They
going ""all out" to provide us w
a great meeting!
Meet Bob Hecker: IFPA's New President
Tt is Difficult to Say exactly
-'- when Bob Hecker's interest in
audio-visual communications be-
gan. However, we do know that as
a senior at Polytechnics High
School in Long Beach. California,
he was a photographer on the
school paper, while at the same
time, he was winning letters in
cross-country and track.
World War II interrupted his
first year at Long Beach City Col-
lege, and he enlisted in the Air
Robert Hecker, president of the
Industry Film Producers Assn.
Force as an Air Cadet. Wh
completing two tours of duty
ins in the European Theatre
Operations, he was awarded
.Air Medals, a Distinguished I
ing Cross, and a Silver Star,
presently is a Lt. Colonel in
.Air Force Reserve, serving as
motion picture production offic.
Bob says if things get too roul
for him in IFPA. he can always ;-
ply for return to active duty.
Following the war. Hecker «•
rolled in the Pasadena Playhoi;
School of Theatre. He gradual I
in 1947 and went on to compli:
a post-graduate course in prodi-
tion and direction. During this fill
year, he began working part-tii:
for the Mutual Broadcasting S;-
tem's radio production depai
ment.
To further round out his sho-
biz knowledge, he studied niu
at nights at the Westlake Colic
of Music and the .American Opt
Lab — while working full-time I
Mutual.
It was while working for Ml'
that Bob first became invoK
with his present occupation
52
BUSINESS SCRE(
We're constantly in hot water.
If we weren't, we'd be in hot water.
Kodak engineers came up with the
high-temperature ME-4 Process — one
of the biggest advances in modern
motion picture film technology. And
these same Kodak engineers are stay-
ing with it — playing with it, putting
thousands of feet through it. They know
it holds the key to a whole new way of
looking at color reversal film.
But what does the process mean to
you? As a cinematographer. you'll ap-
preciate the obvious benefits of putting
the film through a hardening bath be-
fore first development — reduced skiv-
ing and processing dirt, less abrasion,
cleaner film. Prehardening also means
that the process can be operated at
higher temperatures, cutting access
time by about two-thirds.
Kodak knows that only through un-
remitting effort and well-directed imag-
ination can we be of service to you.
And we know where your needs are
because we have a direct line to you
through our motion picture engi-
neers in the offices listed below.
EASTMAN KODAK COMPANY
ATIANTA S3I5 l>«otMr.« Ifduilnol Bl.d . Ckon'ble., 300O5. 404—01 7.52II CHICAGO 1901 W«ii JJnd Si . Ool Bfool. 40S23. 313— 4S4 mOO
OAUAS UOOCtiki' Sc"'<9>>d.'SZlSi314-fl I 3331. HOllTWOOD 6106 Sonto Mcnico BM . n036. 313— 4«4.«I31.
NEW TOIK 300 Po'L A.«. 1X17, 313— UU 7 7090. SAN ftANCISCO 3360 Van Nait A.i. «41I9, 4IS-77> WU
MMBER 5 ■ VOLUME 28
LAND OF EXPO
IN CANADA . . .
IT'S CRAWLEY
28 years young, over 1,800
business films produced
m 16mm, 35mm, 70mm.
4- ^ ^
Our own stages . . . animation
. . . music . . . color processing
interneg prints . . . stock shot
library . . . the works.
^ 4^ ^
Producers of the big film
shows for three EXPO
pavilions ... the Canadian
Government, Kodak, and
the Canadian National
Railways . . .
> ♦ ♦
So, for information cibout
production in or about Canada
write to . . .
CRAWLEY FILMS LIMITED
19 FAIRMONT AVENUE
OTTAWA, ONTARIO
CANADA
TORONTO — MONTREAL
Meet Robert Hecker:
(continued from page 52)
writing. He was assistant director
on "The Count of Monte Cristo"
when the producers ran into trou-
ble getting good scripts. So, Hecker
began writing them and the pro-
ducers were happy with his work.
Branching out, Bob's radio credits
included such shows as "Let
George Do It", "Family Theatre",
"Behind The Story", "Suspense",
"The Whistler", and others.
Then, the bottom fell out of
dramatic radio and, having re-
cently acquired a bride (who he
had met in short story writing
class, naturally), Bob decided he'd
rather switch to television than
tight a declining radio market. His
TV writing credits include Schlitz
Theatre, Fireside Theatre. Ford
Theatre. Salute To Reservists,
Space Patrol, and Man in Space.
An Aerospace Film Maker
Because of his extensive first-
hand knowledge of aircraft and its
specialized terminology (along with
his outstanding abilities at writing
visuals). Bob Hecker was enticed
into joining the Lockheed Missile
System Division as a writer-pro-
ducer-director of informational
motion pictures.
He quickly worked his way up to
head the writer-director section of
Lockheed, but when it was decided
to move his division to San Fran-
cisco, Bob joined the writing sec-
tion of the famed Lookout Moun-
tain Air Force Station.
Sened With Glenn Miller
After two years of turning out
Air Force and Atomic Energy
films, plus adding two children to
his family group, Hecker joined
his former Lockheed boss in the
newly-formed Glenn E. Miller Pro-
ductions.
Here, he not only had the usual
writing-directing chores, but he
also conceived and carried • t
special effects photography i
films on missiles and space p
jects.
Now a Free Lance Writer
Seven years ago. Bob decii ]
to strike out on his own as a fr
lance writer. Though he sa\^
hasn't made a fortune from
writing, it has enabled him in
come personally acquainted
almost every informational li
maker in the country. Additiona
his scripts have brought many h
ors to him through winning awa ^
from the American Film Festi'
Columbus Film Festival, and .
San Francisco Film Festival -
along with several "Cindy's" fr i,
the Industry Film Producers
sociation.
When our new President >|
asked what he thought of IFPJJ
future. Bob said: "To me, an i
ganization is not functioning priMI
erly unless it is doing a good }|
for its members. Your recci
elected Board of Directors tlv
they know what IFPA is capa .
of achieving.
"It is loaded with potential
"We intend doing our best to c
that it moves closer to its potenj
of the future. And it can only 3
this by fulfilling its obligations m
That is the key to the future." 1
* * *
Sorry, AH Roles Have Been C t
for This State Department Fil
■ft- We're hearing about an in: ■
esting new training film whicli .
U.S. State Department is makg
for its Foreign Service Offici..
This subject will be used in a,
training program endorsed yl
State's Incentive Board and 'll|
show compromising situations nl
which diplomats are likely to f J
themselves. There's one course
unmarried officers, another (C
will be helpful to family mi.
PRODUCERS . . .
"YOUR MAN IN HOLLYWOOD"®
Area Code 213/459-1019
. . . will handle with care, all your West Coast production
requirements — negotiate name talent — set up and super-
vise animation, direct second unit shooting, dubbing —
expedite lab work — and — serve as your ambassador
when you or your friends visit Southern California!
H. LEROY VANDERFORD
CONSULTANT
Film Production Services & A-V Communications
1051 Villa View Drive P. O. Box 2444
Pacific Palisades, Calif. 90272 Hollywood, Calif. 90028
54
BUSINESS SCREI
JUST ANOTHER REFLEX BNC?
NO! There are a few differences. To start with,
ours is the quietest. For more than a quarter of a
century the BNC was the standard of "noiseless-
ness" by which all othercameras have been judged.
Other BNC reflex conversions try to come close to
the BNC. The CSC REFLEX BNC doesn't just equal
the BNC, it surpasses the BNC — it is the new stand-
ard for others to try to equal.
Secondly, our BNC has a variable mirror shutter.
We feel that forcing a cameraman to shoot with a
175 degree shutter at 24fps is ridiculous. Using ND
filters and varying "f" stops just Isn't enough. Our
conversion is truly professional —designed for pro-
fessionals.
A word about our reflex optical system — superb!
Don't just take our word for it. Compare! Look
through the focusing tube of a "racked-over" BNC,
ora Mark II, oran Arri, orany BNC reflex conversion
-the CSC REFLEX BNC has the brightest, clearest
ground glass image.
We have even developed an advanced lens locking
device for our camera. It can take lenses from
20mm up — it can even take heavy zoom lenses like
the Angenieux 25mm/250mm without any need
for support brackets.
Mitchell makes great cameras. The BNC is incom-
parable. CSC has maintained Mitchell quality levels
throughout the conversion with all of the original
BNC features intact . . . even down to our steel
washers that have been hardened and precision
ground for a lifetime of smooth operation.
The CSC REFLEX BNC - just another reflex BNC?
Hardly! Just compare. See It now! Rent it! Convert
your BNC! Call CSC at 212 PLaza 7-0906.
CAMERA SERVICE CENTER, INC.,
333 West 52nd Street, New York, N. Y. 10019
CANADIAN AFFILIATE: CINEVISION LTEE., MONTREAL
. . . even the steel washers have been hardened and precision ground
VOLUME 28
55
FOCUS ON HUNGARY, CZECHOSLOVAKIA AND POLAND
A Documentary Film Maker Reports on
Production Behind the "Iron Curtain"
by Lee R. Bobker, President, Vision Associates
ABOUT A Year Ago, Vision
Associates were aslced by the
McGraw-Hill Book Company to
prepare three short motion pic-
tures (20 minutes each) for dis-
tribution to high schools on the
subject of life in Czechoslovakia,
Hungary and Poland, as these
countries are today. We approach-
ed this with some trepidation. It
has always been our policy to
strive for total honesty as much
as possible. There were two ques-
tions uppermost in our minds:
( 1 ) Would the client and the
academic advisors accept films
which might turn out to be quite
positive in their content as re-
gards life in these Eastern Euro-
pean lands?
(2) Would the countries them-
selves permit us to photograph
those negative aspects which ex-
ist?
Embassy Officials Cooperated
Within a period of six months,
both Ann Eisner (my assistant di-
rector) and myself got to know
representatives of the three gov-
ernments involved very weil. To
our admitted surprise and pleas-
ure, each of them — Andrej Kon-
opacki. First Secretary of the Po-
lish Embassy; Sandor Antal, Cul-
tural and Scientific Attache of the
Hungarian Embassy; and Franti-
sek Pavlis. Cultural Attache of the
Czech Embassy — proved most
cooperative and extremely excited
about the project.
They offered all possible co-
operation and made relatively few
demands of us. They spent a great
deal of time working on scripts
with me and suggested changes in
the interest of accuracy, making
no demands and asking for no
veto power.
When 1 had written scripts that
seemed to me to be creative and
viable film instruments, these were
sent to Edward Meell. project su-
pervisor at McGraw-Hill and to
Dr. Clyde Kohn of the University
of Iowa, prime advisor in the so-
cial studies area. Again, a few
minor corrections were made and
we were ready for the field.
Enlisted Local Film Units
Ann Eisner set up the entire
project via phone and cable with
local film units in Warsaw, Buda-
pest and Prague. We arranged to
have production supervisors do
the initial scouting and prepara-
tion against the scripts. They were
to meet us at their respective bor-
der with interpreters.
Having had considerably more
difficulties in arranging film work
in India, we were really amazed
that everything had gone so
smoothly. We flew to Vienna with
Ann and were met by Herbert
Raditschnig, our European cam-
eraman. Armed with an Arriflex,
a Bolex, a case of Quartz Lights
and boundless enthusiasm, we
headed for the Hungarian bor-
der.
On our approach, sighting arm-
"The Feast of the Holy Body" a religious processional in Warsaw is filmed
btj cameraman Herbert Raditschnig and assistant director Ann Eisner {left).
ed guards with Tommy guns, my
first thought was "now the fun
begins", but our advance prepa-
rations began to pay oft. The bor-
der people had been notified by
Hungarofilm to expedite us and
wc were cleared in six minutes
without opening a single equip-
ment case.
A pleasant drive through lush
Hungarian farm country brought
us to Budapest ... a gorgeous city
full of life and vitality and with
a burgeoning economy. Our first
day was spent meeting many of
the people at Hungarofilm. They
went out of their way to make us
feel very welcome. We were asked
Lee Bobker waves goodbye to friends
at the Hungarian farm cooperative.
to attend a final script conference
at the Foreign Ministry to assure
them that the submitted script was
indeed the film we intended to
shoot. Again, a few corrections
were made to up-date some of the
facts in the script, which I later
cross-checked and found to be cor-
rect. We were ready to shoot.
Filming a Cooperative Farm
Oskar Barek. an experienced
professional production manager
was assigned to us and we drove
down to the farm country where
the story took place. Based on
my research, I had chosen to cen-
ter the film around the develop-
ment of cooperative farming in
Hungary and the problems faced
by an agricultural nation seeking
to industrialize.
Barek arranged with a family
in the town of Harta, 60 miles
south of Budapest, to be the cen-
tral characters in the film. Through
their eyes, we were able to freely
lens cooperative farming and the
pressures luring young people
away from the land. Wherever we
went, we were freely and openly
welcomed. The so-called "secret
police" atmosphere was certainly
not evident in this area. We were
permitted to shoot everything we
.\ pau;,e ijctwccu .scenes lut lUulaj 1
street (l to r): Oskar Barek, j. -
duction manager from Hungarofi, ;
Ann Eisner and Herbert Raditschi .
wanted; completed this film in f ;
shooting days.
We then drove north from 1 -
dapest and crossed the border ii i
Czechoslovakia where an cm
brighter surprise awaited us. Cr
production manager, Stefan G -
perek, was unable to speak Ei-
lish and had brought along a sp ■
tacularly beautiful, 21 -year-old ■
terpreter, Magda Margalova, mi
skirt and all!
Here again, everything was >
well arranged that we could be •
shooting two hours after
crossed the border. The croisi:
was a 10-minute operation, agii
expedited by Gasperek and M-
galova. We looked to the thi:
distinct areas of this new coun ■
for much more complicated ope •
tions than heretofore.
Czech Youth Going to Cities
Here, our story deals with i
desires of Czech youth to stay i :
of farming and to leave the t ■
ditional crafts for more exciti:
city life. We also sought to e
phasize the problems faced by i
nation which had an existing ■
dustrial base to maintain its ag-
culture and its traditional craf . I
We filmed in Ostrava, the ci'
mining center and at Kosicc. i
country's big steel center. Mode-
plants impressed us with the bi
geoning of industry in this sni
country. Again, there was no :
tempt to prevent us from filmi ; j
(CONTINUED ON NEXT PAGl I
Focus on molten steel for a s('
in the Kosice, Czechoslovakia in.
56
BUSINESS SCREE
You've got a roomful of people waiting . . .
This is the projector you can
count on to work right when
you push the button. The
Kodak Pageant Projector.
The one with the sound system
that's built to last for the hfe of the
machine. With no tubes to fail. With an
exciter lamp that keeps working. With a
special sound-focusing lever that lets you
tune in the sound track exactly right. This
is the one backed by factory-trained
Kodak audiovisual dealers, who
understand your needs and prob-
lems and are eager to help.
Call your Kodak audiovisual dealer
and ask for a Pageant Projector demonstra-
tion. If you don't know who your
dealer is, write us.
HAS I MAN KODAK COMPANY
Rochester, N.Y. 14650
4UMBER 5 • VOLUME 28
57
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can- :
cer of the colon. If you have j
a story to tell, give us a call \
and we'll put Stan to work on '•
■ it ... or Dorse or Bob or Len
j or Andy or Vic or Mik or lay
'■ or Al or Mike or Bruce or -.
Tom or Jerry or Dave or Bun !
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPORATION
FILM DESIGNERS * *
DIVISION * & ± * &
7000 SANTA MONICA
BLVD i HOLLYWOOD
CALIFORNIA i 90038
Hollywood 3=3282 « A
Producing Films
in Eastern Europe:
(CONTINUED FROM PACE 56)
anything except a new steel proc-
ess that is internationally patented
{ and can be bought by any nation
in the world) but cannot be pho-
tographed. Censorship here was
economic and not political.
After completing a third of the
Czech film, we drove into Poland.
Again, we were met by a brilliant
and effective production manager,
Marian Lisowski and a charming
interpreter. Poland was the most
complex of all to film. Our story
dealt with three generations , . .
an old farmer living near Lublin
who has seen his son and grand-
son desert the farm. He views the
cooperatives with distaste. His son
is living on the other side of Po-
land, in Wroclaw, where he has
come to work in the factories. The
grandson wishes to attend the uni-
versity, to become an engineer
and live near Warsaw.
Poland Has Economic Problem
Through this story, we hope to
demonstrate the severe economic
problems of Poland, i.e. an agri-
cultural nation whose farmers re-
sent the cooperative method; a
faltering and primitive attempt to
compete industrially with its neigh-
bors, further complicated by the
desire of the State to produce
more engineers and technical men.
Our production man had pre-
pared exceedingly well: we filmed
the old farmer near Lublin and
then completed a very exciting se-
quence with another family, osten-
sibly the son and grandson in
Wroclaw. There was even a strong
family resemblance between these
totally unrelated Poles.
Accommodations in Poland fell
far below earlier high standards
Cameraman Raditschnig with Arri. . .
of the previous lands. Economical-
ly, Poland seemed in the worst
shape of the three countries but
politically, if anything, it was the
freest. The Poles were incredibly
warm and open ... we were con-
tinually being invited to supper
at the farms where we worked. In
Warsaw, presumably chafing un-
der a government restrictive to-
ward religion, we freely lensed a
Catholic mass on a Catholic holi-
day with well over 150,000 Poles
attending in the main square.
Trying to get a high-angle view
of this throng, we chose a house
on the square at random, walked
up to the second floor and knocked
on the door. Explaining who we
were and what we wanted, we
found the word "American" a fan-
tastic "open sesame." We were in-
vited in, given the best table in
the house to stand on for a bet-
ter angle and on completing our
shots, invited to lunch!
On our return to Czechoslo-
vakia, we photographed the beau-
tiful town of Zelezney Brod, cen-
ter of glass-making crafts, again
with a wonderfully cooperative
and warm family. We completed
our assignment in Prague.
Our overall impressions: in all
Preparing to shoot a film scene on farm cooperative in Harta, Hungary.
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
three countries the people were ■
credibly pro-American and wa i
towards us. They are genera;
optimistic and their conditions f
national life certainly on the i .
swing. We filmed in schools, frd
the primary grades through I:
university in all countries. At ;i
age level, the student body v ,
quite equivalent to those in t;i
country. We found them inte • \
gent, cheerful (with a good ser
of humor) and very "hipp'
There is little evidence of the Ri
sian presence visually. Almi
everywhere the people spoke fr(
ly and critically about their ov
governments and Russia, just
we do at home. There seemed ,
be no atmosphere of fear or t
so-called "Iron Curtain" philos
phy.
Film Industries Are Alive!
Needless to say, film industri
in all three countries is very mu
alive and filled with young, ci
ative talent. Again, the intere;
ing fact was that we were accor
ed not only courtesy and welcor
but were permitted to shoot an
thing and everywhere. The more
travel, the more I think the "Iri
Curtain" is a figment of som
body's bad imagination.
Scene from "Steel Town" whii
won 2nd prize in Social lnfomwti<
5TH LABOR FILM FESTIVA
(continued from page 14
ceived a second prize (in Safety
Accident Prevention) when 5//;
and Falls, produced for the Bs
System, won that honor for Pa
thenon Pictures, Hollywood. Hut
ga, produced by King Screen Pn
ductions, Seattle, received a thu
award among Trade Union Sul
jects. O. H. Coelln, editor i
Business Screen and U.S. del
gate to the Festival, accepted the^
awards on behalf of the Unite
States entrants and the Council c
International Nontheatrical Event
Other awards included a thii
prize to Kantatiskiwa, a 40-minu'
film submitted by the Intematioi
al Labor Office in the Worker
Aid & Welfare category; the sam
sponsor won a second prize fc
A Day Like Any Other, entere
in the Films for Education grouj.
S8
BUSINESS SCREEI
ma^
This time, we decided to list the ™
professional motion picture equipment
you can't buy or rent from Camera Mart.
You say there's nothing on the list? You're right.
Because if it's worth renting or buying, we stock it.
But if you should ask for something that we don't have
in stock, relax. We'll get that for you, too. Either
way, you get what you want ot Camera Mart. And that
includes lightweight, portable equipment. Things like
Arriflex, Eclair, Colortran, Mitchell, Nagra Sound
Recorders and Wireless Mike Systems. We also carry
Elemack and Colortran Dollies . . . and battery-operated
portable Sun Guns and long ronge Angenieux Zoom lenses and
many more.
Now thai you know we hove everything, you only have
port of the story. The rest is the extra service and dependability
that con mean the difference between getting the job done right
or not . . . service other dealers only talk about. Call us and see.
IHK
CAMERA MART
INC.
1845 BROADWAY (60tfi ST.) NEW YORK. NY. !0023 2127576977
SALES SERVICE O RENTALS
lUMBER S • VOLUME 28
n
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
NEW YORK, N.Y.10017«(212) MU2-4450
Quality . . .
TIME AFTER TIME, IN TIME
at
IMlcii
i5^ix-.:^<« i-tjs^^
iTsic:.
/
or
'i^ 16-35mm Developing and Printing
ix Black White ir Eastman Color
ix Ektachrome iV Kodachrome
•U Reduction & Blowup Printing
"t; Reversal Printing and Developing
'!^ Editing and Conforming
■it Titles -iV Inserts
"it Stop Motion "it Animation
A free fioofc/et is avoi/abfe thof wifi be helpful in budget
preparation and the handling of pre-print materials. Write today.
33 WEST 60TH STREET . NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C 213
News Along the Studio Production Lines
W. R. Schmidt Elected President
of Condor Productions, St. Louis
M William R. Schmidt, recently
named as president of Condor
Productions. Inc., motion picture
producers in St. Louis, is joining
an old partner at his new post.
Schmidt, who was head of Mc-
Donnell Aircraft's motion picture
section for 22 years, rejoins C. J.
"Duke" Uding, vice-president of
Condor, who worked with him on
production of most of McDon-
nell's films.
This team was responsible for
McDonnell films of the historic
Mercury and Gemini Space
Flights including the award-win-
ning Window on Space. Condor
has been completely re-staffed for
a concerted drive on the midwest-
ern nontheatrical film market. •
e o o
Rheineck to Direct Operations
at Holland- Wegman Laboratories
•k Robert C. Rheineck has been
appointed to the newly-created
position of director of operations
for Holland Wegman Labora-
tories, Inc., a subsidiary of Hol-
land-Wegman Productions, Inc.,
Buffalo, New York.
According to H/W executive
vice-president Sheldon C. Holland,
Rheineck will be responsible for
color processing of all motion pic-
ture films in that company's new
color laboratory, the first of its
kind in Western New York. He
was most recently chief engineer
for Color Service Co., Inc. Prior
to that, for 14 years, he was both
manager of technical operations
and chief engineer for CBS News
Film Production in the Columbia
Broadcasting System. •
* * *
Herbert Braun to Head Eastern
Sales for Bebell & Bebell, N.Y.
ir Bebell & Bebell Color Labora-
tories, Inc., has appointed Herbert
J. Braun as Eastern Sales Man-
ager.
Mr. Braun joined the Bebell
sales staff three years ago. He has
specialized in audio-visual services
for education and training pro-
grams. He is also co-founder of
Films for Educators, a single-con-
cept educational film production
house. •
* * *
New Studios in Puerto Rico
Acquired by Delta Films Int'l.
"r After prolonged negotiations.
Delta Films International, Inc.,
has acquired new studios in San
Juan, Puerto Rico.
According to Klaus Werner.
vice-president in charge of Delt;
New York office, the new bull
ing features a 35 x 70 ft. soui
stage as well as a separate 25 x ;
ft. recording studio. The new st
dio, to be operative September
is said to be the largest soui
stage in the Caribbean area.
Delta has recently completed
25-minute color documentar>' e
titled Operation Export for tl
government of Puerto Rico.
* * «
Two Modem Buildings to House
Wilding Operations in Detroit
•A- Two large, ultra-modern buil(
ings, now under construction, wi
soon house the Detroit facilitii
of Wilding, Inc. and that con
pany's Tri-Dex display, exiiib
and scenery production divisioi
They are slated for occupancy i
October.
A 3-story glass and steel strut
ture will house Detroit sales an
film production facilities, cu
rently in two separate structure
The second Detroit building, tw
minutes from the airport and 2
minutes from downtown, will pre
vide Tri-Dex with 66,000 squat
feet of floor space.
* * *
Zacks & Perrier, Inc. Announce
Production Studios in New Yor
■>T Zacks & Perrier, Inc. has oper
ed its doors at 1 8 East 50th Stree
New York. Mark Perrier is pres
dent and Lewis Zacks is vice pre;
ident of the new shop.
Formerly vice-president of th
audio-visual department at Mullei
Jordan and Herrick, Inc., Mar
Perrier has written and helped t
produce audio-visual presentation
for such clients as IBM, DuPon;
Union Carbide, Celanese. Owens
Coming and J. P. Stevens.
Lewis Zacks is also from MJf
where he was responsible for th
art direction and design of audio
visual productions for clients sue
as Clairol, J.C. Penney. DuPoni
NBC, IBM and others.
PROFESSIONAL
TITLE Typographers
and
Hot-press Craftsmen
SINCE 1938
Wriu firr FREE tyft than
[^ KNIGHT TITLE SERVICE
\js\ 145 Weil 45(li SI., New rorl, H. 1
60
BUSINESS SCREEh]
/ r • f
-HURE BROTHERS. INX.
222 Hal trey Ave., Evanston, HI. 60204
.•\ttention: MR. ROBERT CARR— Manacer,
Professional Products Division
YES! I'm interested in seeing all the new Shure Professional
Microphones, Circuitry, Cartridges, Tone Anns, Etc. Send me your
new catalog. ( AL No. 312)
NAME
COMPANY
ADDRESS
CITY
STATE-
lUMBER 5 ■ VOLUME 28
11
A CONTINUING SERIES ON VIDEOTAPE FOR BUSINf ,
Pabst Beer commercial taped ciirlivr off-llu-tiir on the Aiiipcx \'fi-71()()
mdeotrainer is played back for anahjsvs at Kemjon & Eckhardt, Chicago.
Advertising Agencies and Producers Make
Good Use of Videotape Recorders in Shop
VIDEOTAPE RECORDING is be-
coming a valuable tool for
advertising agencies and agency
suppliers across the nation.
Agency officials, who were
among the first to appreciate the
contributions of broadcast video-
tape recorders in bringing product
messages to the nation's television
audiences, are quickly learning to
use the newest generation of
videotape recorders to organize
and prepare their commercial mes-
sages.
Ways in which videotape re-
cording equipment is being used
are as varied as the number of
agencies employing the equipment.
Videotape recording's "instant re-
play" is used to create story-
boards, to produce experimental
commercials, to test themes, story
ideas and personalities, to probe
consumer response to new prod-
ucts and personalities, and to pre-
view campaigns for clients. The
number of applications grows each
day as new agencies acquire video-
tape recorders and agencies with
the equipment discover new ways
in which they may be put to use.
Study Market Panel Reactions
Erwin Wasey of New York City
uses an Ampex VR-7000 video-
tape recorder to tape the response
of market research panels. The
comments and visual responses of
people who are shown a new prod-
uct are studied in subsequent play-
back.
Campbell-Ewald Co. of Detroit
combines an Ampex broadcast
videotape recorder and a portable
closed circuit model for a wide
variety of applications. The broad-
cast unit is used to produce pol-
ished storyboards with the use of
the recorder's electronic editor,
and to make experimental com-
mercials for evaluation. Finished
commercials and programs are al-
so recorded and played back for
clients. C-E takes its portable
videotape recorder into the field
to tape on-the-spot consumer in-
terviews. For instance, interviews
Client media presentation can be viewed at the client's convenience. Here
Kenyan & Eckhardt adverti.wig agency executive.^ are preparing a presenta-
tion analyzing naticnml video markets, u,sing their videotape recorder.
with shoppers at a supermarket
arc incorporated into a presenta-
tion to clients and prospective
clients.
S.P.I. Television Center, San
Francisco, uses an Ampex portable
videotape recorder for quick
rushes and dress rehearsals of tele-
vision commercials and programs.
In the first instance, a .scene is
recorded on video tape at the
same time it is recorded on film.
The "instant replay" capability of
video tape enables the director to
see just what has been filmed. If
TV commercial production techni-
que is perfected thru in.'itaut replay
of Eversweet Orange Juice scenes.
the production is not just right, it
can be repeated. Video taping al-
so is valuable for use in rehearsals
enabling both crew and talent to
make necessary adjustments be-
fore a final scene is recorded on
film.
How Y & R Uses Its Recorders
Young & Rubicam uses two
Ampex videotape recorders at its
office in New York. Wild footage
is recorded on Y&R's VR-7000
recorder and the material is
dubbed onto a portable broadcast-
compatible Model VR-660B,
where it is electronically edited
to the desired length. When great-
er portability than the 660B af-
fords is required, the material is
dubbed back to the VR-7000 for-
mat for replay. Videotape record-
ing is used in the preparation of
storyboards. in consumer research
where the reaction of the public
to product and advertising ideas
is shown to clients, and in testing
actors for parts in commercials.
For its videotaping needs,
Doyle, Dane, Bernbach has ob-
tained an Ampex VR-1200 high
band color broadcast videotape
recorder. It is used to play back
color and black and white broad-
cast tapes and to test commercial
ideas using color film transferi I
to video tape.
Kenyon & Eckhardt in Chica i
uses an Ampex VR-7100 Vidi
trainer system to tape commcrci
off the air for showing to clir
and to make original presentaii'
to clients and potential accoun
The videotrainer, which contu
a videotape recorder, camera u
television receiver in a compa
mobile package, also is used I
market research recording a
playback.
Telpex Tests TV Commerciak
Telpex, Inc., a British-ba^
company with offices in N.
York City, makes extensive u
of an Ampex videotape record
in television commercial pre-testi
and research. Telpex combiii
video tape production of rou
commercials with consumer i
search to test advertising thenii
settings and new product ideas ai
brand names. Commercials a
recorded on video tape, incorpc
ating all the opticals, dissolvi
background and special effec
that would go into the finishi
production. The use of videotaj
recording provides immedia
playback so that adjustments c;
be made during a single shoolii
session.
The video-taped spots are ths
shown to selected audiences
Telpex's own studios to test coi
sumer reaction. Normally, a niir
mum of 100 people view two i
more commercials on a particul.
product.
Complete Testing in 48 Hours
Advantages of videotape r
cording, according to Nigel /
Brown, president, are its spee
and economy. As little as 48 hou
are required from the time of ta|
ing to completed testing. Tot
cost for a finished test comnic
cial, including research, is abm
$2,000.
Audience Studies, HoUywooi
California, makes similar use 0',
videotape recording. The con
pany uses Ampex videotape n
corders to sample audience rea(
tion to pilot television shows, fe:
ture films, television commercial
package designs and product coi
cepts for a variety of clients i
advertising, promotion and Ji
sign. Tapes made at Audienc
Studies" theater are either maile
or hand carried to company office
in Chicago. New York and Sidne)
.Australia, for client replay Oi
Ampex videotape recorders theit
These are just a few examples c
videotape at work in agencies.
BUSINESS SCREEK
the screen executive
h- ■ — ■
JEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
'lui Dial Appoints Hardy Glenn
\s the Executive Vice President
; The appointments of Hardy
jlenn, as executive vice-president
ind David C. Fucllhart, as execu-
ive producer, have been an-
nounced by Sun Dial Films, Inc.
H
Exec. v. p. llanhj C.lcnn
president Carl V. Ragsdale an-
lounces that Glenn will move
jrom Washington. D. C. where he
■as been based to the company's
(Jew York headquarters. He has
leaded Sun Dial's facilities as ex-
[cutive producer there since Octo-
r, 1965.
Fuellhart takes over Sun Dial's
lew offices in Washington, located
t 1100 22nd Street," N. W. He
pins Sun Dial on his departure
|rom the U. S. Navy. •
I « * *
JLssociation Films, Inc. Names
)onald E. Adams as Controller
/ Donald E. Adams has been
lamed controller of Association
Films. Inc.. it has been announced
ty Robert D. Mitchell, president.
At. .Adams, who formerly held
ne same post at General Switch
rompany. has had considerable
ixperience in cost accounting and
nventory control, systems, pur-
hasing and electronic data proc-
issing.
1 A graduate of Rutgers Univer-
pty, Mr. Adams attended the IBM
lupervisor School (Rutgers) and
PSM Training School for Finan-
(ial Executives at Endicott. N.Y.
for eight years he was chief ac-
jOuntant with the Curtiss-Wright
("orporation, Caldwell, N.J. •
I . » »
lajor Gumlcy to Direct A-V
\ctivities at Hoffman-LaRoche
I conard Gumlcy has been ap-
■oinied manager of audio-visual
lommunications for Hoffman-
aRoche. Inc., Nutley, New Jer-
cy.
An Air Force Reservist Major
and a member of the 9215th Air
Reserve Squadron in the metro-
politan New York area, Gumley
will be responsible for this com-
pany's a-v presentations, closed-
circuit TV, motion picture pro-
duction, tapes and art studio. •
* * «
A. |. Henderson loins Staff
of The |am Handy Organization
;■ Allan J. Henderson, formerly
vice-president of creative develop-
ment at Wilding. Inc.. has joined
The Jam Handy Organization. He
will assist Everett Schafer, senior
musifex inc
45 w. 45 St., n. y. c.
COMPLETE
MUSIC & SOUND EFFECTS
SERVICE
Allan J. IhtuUrson
vice-president in charge of that
company's planning and program-
ming. Henderson is the former
president of A. J. Henderson As-
sociates, which merged with the
Wilding organization in 1955. •
• BACKGROUND MUSIC EDITING
• SOUND EFFECTS EDITING
• ORIGINAL SCORES
• 17 MUSIC LIBRARIES
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FOR FULL INFORMATION AND CATALOG
TRY US— BOB VELAZCO
ci 6-4061
Al Biaiek to Head Sales for
Filmexpress Division of Filmex
Al Biaiek has been appointed
sales manager for Filmexpress. the
print expediting division of Filmex,
Inc.. New York. This is a newly
created post; Biaiek was sales man-
auer at Screen Gems since 1963. •
• Complete producers services
, Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
REELA FILM
LABORATORIES. INC.
A DIVISION OF WOMETCO tNTERPmSES. INC
65N.W. Third St.. Miami. Fla. 33128
Phone:(305)377-2611
850 Seventh Ave.. Rm. 901,
New York. N.Y. Phone: (212) 586-7650
waiTE FOR FREE CATALOG
DUMBER 5 ■ VOLUME 28
63
\iewmg the film "WoTk Study iii Printing" are Netherlands' executives
who attended a showing, at Amsterdam (Hilton) during March, 1967.
Graphic Arts. Packaging Executives Enjoy
Holland Paper Company's "Film Evenings"
T^OR THE Past 15 Years, a pro-
-*- motion-minded paper-whole-
saler in Amsterdam, Holland has
been setting a notable example for
many other companies in Europe
and the U.S. through its regularly-
scheduled "film evenings" devoted
to the showing of motion pictures
of special interest to graphic arts
executives and packaging depart-
ments of large concerns.
This year, G. H. Buhrmann's
Papiergroothandel N. V. will pre-
sent from 50 to 100 such film
programs in all Benelux cities
(Belgium. The Netherlands and
Luxembourg). Interest is high and
each evening showing averages
from 100 to 300 guests. On the
31st of March. Buhrmann sales
promotion executive J. de Jong
(in charge of these programs)
welcomed the company's 125,-
000th guest to the Towntheater of
Sittard, H. Boon, accompanied by
his wife, were greeted with ap-
propriate ceremony.
Business Talk Is Discouraged
These film evenings are not
commercialized by their sponsor;
clients are welcomed guests and
business conversation is discour-
aged during these informative
screenings. Films are gathered
from worldwide sources by unend-
ing search of Buhrmann's program
director, who conducts an interna-
tional correspondence. Film data
is recorded on a card-index, which
now contains titles of more than
Another large group of Dutch graphic arts' executives are pictured at G. H.
Buhrmann s Papiergroothandel (,V.V.) showing - also held during March.
C. II. Buhrmann'.^ Papiergroothandel, N. V., of Amsterdam,
Shoivs to Sizeable Audiences Throughout Benelux Countries
1 .500 appropriate films of interest
to its prospective customers.
Each of the evening programs
will include from six to nine pic-
tures (depending on their running
time) and these are presented in
two main segments of approxi-
mately one hour each. There's a
refreshment break for the com-
fort and convenience of the view-
ers. Makeup of the program takes
into account the varied interests
of these audiences, carefully con-
sidered in the selection process.
Like Films on .4rt and Design
For change of pace and relaxing
interludes, experimental films such
as those created by Norman Mc-
Laren, Guy Glover, and others are
J. de Jong, of Buhrmann's Sales
Promotion Department, greets the
lieicer audience at Amsterdam. . .
programmed. And even these
bring elements of art and design
to men and women interested in
these aspects of the graphic arts.
Every film is briefly introduced
before showing.
Translation in Dutch and
French is provided when neces-
sary; this commentary always
being a literal translation of the
original script. Buhrmann's pro-
gram director finds that the "pic-
ture's the thing" and he has
encountered little difficulty with
comprehension of sound tracks.
Besides, he notes, English is prac-
tically a "second language" in
these countries.
Sponsored Films from the U.S.
U.S. sponsors and producers
have fared well on these evening
shows. Such films as Liiho. spon-
sored by the Amalgamated Lithog-
raphers of America: Faces and
Fortunes, produced by Morton
Goldsholl Design Associates for
Kimberly Clark; A New Way to
Set Type (IBM); Books on the
Move (Smyth Manufacturing Co.;
64
12.5,000lh executive ^iewer tc a
tend these shmcings was II. /.' .<
pictured (center) with his wif>
Sittard Towntheater in M
and Partial Page Stereo CoU
(Copley Press) are noted froi
previous film programs. Filn
from Britain include Produce Pri
packaging. Work Study in Prin
ing, and Ahimimim Foil (St;
Aluminum).
Encre (Ink) sponsored b
Encre Dresse of Brussels was
popular picture, as were such a
subjects as Mosaic, produced t
Norman McLaren for the Nation;
Film Board of Canada; and Ee
Zondag op Her Eiland Van o
Grande Jatte (A Sunday on il.
Isle of Grand Jatte) produced b
Franz Weiss for CPNB-Amste
dam.
Prospect for Plastics (Shell-Tb
Netherlands) and another U.I
film, Discovering Line (Film A:
sociates of California) were als
featured on an evening progran
Yes, it was just 15 years ag
this past Spring that G. H. BuW
mann's began these evening fili
shows. There were just a few i
those early audiences, viewin
only one or two pictures. But tb
idea took hold, the word gc
around and the film service h£
growTi accordingly. It's a fin
"good-will" builder for this pape
company and not the least of th
dividends for the viewers is th:
opportunity thus provided for pei
sonal, after-hours friendly contai
with other members of their craft
and clients, present and potentia
* * *
Editor's Note: Sponsors wh
have films suitable for such pre
grams and interested in the pre
motional use of existing subject
are urged to contact J. de Jonj
Sales Promotion Department, C
H. Buhrmann's Papiergroothandt
N. V. Keizersgracht 28-46, Air
sterdam, Holland (Postbus 74S
Amsterdam).
BUSINESS SCREEN!
?iiPo»( Buiklin^ in Hollywood, mtc headquarters for F&B/Ceco of Calif.
&B/Ceco of California Located
^ DuPont Building in Hollywood
V The well-known DiiPont Bulld-
ng, located at 705 1 Santa Monica
;}lvd., at the corner of Sycamore,
;i Hollywood, will house the new
California headquarters of F&B/-
I'eco Industries, Inc. The new
jacility is being stocked with pro-
essional motion picture equip-
(lent, specializing in both rentals
ind sales.
F&B/Ceco of California, Inc.,
.hich will serve all the Western
lates, joins the F&B/Ceco
[ranches in New York and Miami
3 form the world's largest movie
quipment organization. Rental in-
entory is being augmented by
ver $500,000 of brand new
iquipment, earmarked exclusively
or the new branch, which will
pen about September 1, 1967.
SOS Photo-Cine-Optics, Inc.. a
:cenlly acquired division of
&B Ceco Industries, will also
!iakc headquarters in the building,
nd will operate sales showrooms
nd a fully stocked warehouse,
ifering professional equipment,
ew and used, for sale. In addi-
lOn to the exclusive F&B-Ceco
nd SOS lines, all major products
[ill be on sale, including Arriflex,
luricon, Colortran, Moviola,
iagnasync. Bell & Howell, Gra-
ex, Zeiss, Spectra, GE. Mole-
ichardson, Maicr-Hancock,
clair, etc.
Headed by Reginald Armour,
resident of F&B/Ceco of Cali-
imia, the staff will include C.
cndcrson "Andy" Beal as gen-
jSKO TOWN ELL
Writer -Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
eral manager, plus other key per-
sonnel to be announced later. •
* » *
CBS Announces a Pre-Recorded
Film Playback for Home TV Set
i': Type was still warm on Carl
Hunt's prophetic address to the
International Council of Industrial
Editors (see page 24) when the
news-wires brought word of a pre-
recorded film cartridge system an-
nounced by the Columbia Broad-
casting System.
The system of electronic video
recording (EVR) uses pre-re-
corded film encased in 7-inch
cartridges to be inserted in a play-
back device about the size of a
bread box. This player can be at-
tached to the antenna terminals
of a television receiver (or a num-
ber of sets linked to a master play-
er) and provide up to one hour of
black and white programming.
Manufacturer's selling price of
the player will approximate $280,
according to a CBS spokesman.
Cartridges carrying 20 minutes of
black-and-white film will cost be-
tween $7 and $14.
Film or videotaped material is
transferred to a special 8.75mm
unperforated thin film. CBS said
the system will be first introduced
in England. Cartridges and players
aren't expected to be available for
public sale until 1969. Pre-re-
corded cartridges will be made in
a new plant to be built by Ilford
and prototype players will be
manufactured by Thorn Electrical
Industries Ltd., in England.
DR. JOHN ROCK ON SCREEN
(CONTINUED FROM PAGE 46)
and humor won over the film
technicians to the ptiint that one
crewman even asked him to auto-
graph a pill!
Credits: this medical film was
produced by Terry Colasacco; di-
rected by Bert Lawrence; and
Icnscd by Sol Negrin, all of
Filmcx" staff. Consultants on the
project were Robert E. Wilson.
Inc.. advertising agency for G. D.
Scarle & Co. •
Or heavy, or complicated. Just rugged
and reliable. Like the new Bauer P6.
The most compact, lightweight, auto
matJc 16mm projector on the market.
From one of the world's largest manu-
facturers of professional projection
equipment.
The P5 delivers everything you want in
a school, business or industrial pro-
jector. All packed into 32 pounds of
failsafe engineering (including 15 watt
amplifier and built-in speaker). Thread-
ing is automatic and foolproof. Just
insert the leader and push a button.
You get both optical and magnetic
sound reproduction, plus magnetic re-
cording (even soundon-sound). Sepa
Workhorses
don't have
to be ugly.
rate bass and treble controls permit
adjusting sound for maximum fidelity.
The P6 has a sharp fl.3 lens and pow-
erful 250 watt quartz iodide lamp that
team up for brilliant, true-color projec-
tion. Its 2000 foot capacity can be
extended to 4000 feet, with optional
accessory arms. Other accessories in-
clude dynamic microphone, accessory
speaker system and a choice of lenses
from 25mm to 75mm.
You don't have to be afraid of the
price, either.
Less than $1250 with 50mm fl.3 lens.
2000 ft. capacity. Also available with
GE Marc-300 lamp and power supply
for large auditoriums where longer
throw and larger pictures are desired.
Allied Impex Corp., 300 Park Ave.
South, New York, N. Y. 10010.
Chicago. Dallas, Los Angeles. l@o@)
Roiior DR Automatic 16nim
OdUCi iD portable sound
projector
Charley is New Vice-Chairman of
Industrial Division, P P of A
• The Industrial Division of the
Professional Photographers of
America has a new national vice-
chairman. Jack T. Charley,
photographer at the Hystcr Com-
pany, Portland, Ore. for the past
nine years will conmiunicate with
and coordinate Industrial Division
activities for the association, •
TECHNISCOPE
Mitchell BNC Cameras
and
Arriflex 2C Cameras
Now available from our
camera RENTAL departments
WRITE FOR OLR BRAND NEW RENTAL CATALOG
F&B/CECO
31S West 43rd St.. Niw York. N. V. 10031
BijnchM. Hijicjh. rU./W»hinllon DC /Allinu/ClcvrUnd/Ncw Oilrim
nan (212) JU tUJO
Ttlti t-2MST
Citlt CINEQUIP
llUMBER 5 ■ VOLUME 28
65
Todav's Trends in Education and Training
Audiovisual T»-chnologj- in Spotlight at New York ConlVreiife
Donald Glasell, Audiovisual Man-
ager, Product Sales Training De-
partment, Montgomery Ward & Co..
al-10 spoke on "The Training Faeil-
itij in Business and Indu.'itnj" dur-
ing .te.i.sion.i on "The Environments
of Education" at the Americana.
ONE OF THE Visual Highlights
of the four-day Third Annual
Conference and Exhibit of Educa-
tion and Training at the Ameri-
cana Hotel in New York, August
8-11. was a 40-minute multi-me-
dia, multi-screen presentation
called Concepts in Communica-
tions.
Part of the Audio-Visual Tech-
nology segment of the conference,
the presentation was a production
of the Eastman Kodak Company,
and seen for the first time in public.
It was presented by Gordon H.
Tubbs. Director of Markets Devel-
opment, and Marvin Hodges, Di-
rector of Sales Development and
Education Markets, both of East-
man's Motion Picture and Educa-
tion Markets Division.
Designed to show the power of
visuals and how they can commun-
icate and effect the learning pro-
cess, this Eastman demonstration
involved three screen, two slide
projectors, a movie projector, ster-
eo tape recorder and a dissolve
control.
Antioch's Multi-Media Program
Another major demonstration
featured during the Conference
was a presentation by three mem-
bers of the staff of Antioch Col-
lege in Yellow Springs, Ohio,
along with Michael Hilsenrad,
Media Designer of Learning Sys-
tems, Inc., which is affiliated with
Antioch, and Robert Gates. Di-
rector of Education Operations,
Educational and Technical Ser-
vices Division of the Philco-Ford
Corp., Fort Washington. Pa.
Also a multi-media presenta-
tion, the Antioch demonstration
used slides, movies and videotape
to reveal how freshmen students
reacted to Antioch's somewhat
modified approach to the systems
program of learning. Impression-
istic slides and film were used along
with actual movies and videotapes
taken during student sessions. The
systems approach to programming
involves a series of consequential
steps leading as directly as possible
10 a well-designed objective,
identifying each step and the possi-
ble alternatives. At Antioch, it
embodies a new preceptorial stu-
dent-faculty relationship, unparal-
leled student independence, the
work-study cooperative experience
and other departures from the us-
ual restrictive procedure of the
classroom.
Tied-in closely with the themes
of the Conference, an exhibit show-
ing producers in hardware, soft-
ware and other "knowledge indus-
try" services took place during
three days of the Conference.
Almost 100 exhibitors were on
hand to display their wares for
the 1.200 business, government
and education executives who at-
tended this conference.
During the conference, the
continuing effort of the unique
partnership of education, business
and government was thoroughly
appraised and analyzed by some
of the nation's most distinguished
authorities in their fields. •
Who Says "We're Not Getting Any Younger"?
The man vi'ho said that hasn't seen our office gals, recently.
Miniskirts, even!
He tnay have been reading a description of HFE, though:
"Founded in 1907, HFE has been serving film producers
for over half-a-century and is believed to be the oldest
I6mm film laboratory in existence ..."
That adds up to 60 years, in our book — a vigorous 60 years,
and we're still going strong!
"HFE offers complete \Gmm laboratory service in color
and black-and-white, including optical, contact and
reduction printing as well as Kodachrome duplicating.
The latest Bell & Howell additive printers are used in the
Eastmancolor Division ..."
And when there's an\'thing newer and better HFE will have it!
"Complete negative, positive and reversal processing
services are available in both color and black-and-white . . .
Modern facilities provide for in-plant processing of
Ektachrome and Ektachrome ER, MS and EF camera
original and Ektachrome Type 7386 color reversal prints
with individual processing machines for each type of
film ..."
So, maybe we're not getting any younger, but HFE is keeping
as modem as tomorrow, and adding experience e\ery day!
"The firm also maintains complete editorial facilities,
projection rooms and temperature-controlled vaults with
a storage capacity of over 500 million feet."
What does all this mean to YOU? A PERSONALIZED
SERVICE!
"Personalized Service" is what has earned HFE a long
list of long-time, satisfied customers. We'd like to have
your name on that list. Try us soon, ivont you?
HOLLYWOOD FILM ENTERPRISES INC.
6060 SUNSET BLVD. • HOllYWOOD, CALIFORNIA 90028 ■ PHONE 213 464-2181
FOR THE
(OLOR
or Blacl< & Wliite
Serving film producers since 1907 —
The laboratory that's OLDEST in E.xperience
and IS'Fff'EST in Equipment . . .
Gordon H. Tubbs, Director of M.
kcts Development, Eastman Kixl
Co., introduced the multi-.si
presentation, "Concepts of (
munication" for a first public .\//
New Name, New A-V Line
for the Electronelics Corporaii
■m The expansion of Electro-Nc
Steel, Inc. into the electronic a
educational industries was fi
malized on August 1 7th when \\
company became the Electrons!
Corporation. Annual sales hu
risen to S14 million in the sev
years since its formation in I4f
Electronics' president Ci
Wang emphasized the chant
which have taken place with t
announcement of three new audi
visual products:
RolaVision. featured on an
troductory basis at the recent Ec
cation and Training Exposition
the American Management .As^
elation, is a new method of pri
enting instruction for both indi
try and school use. It has be
described as the "modem cK
tronic adaptation of the scrolls
ancient times. 32 inches of co
is exposed to a classroom on
two by three-foot screen; any pi
tion of the 60-foot long rolK
the device can be advanced or i
versed for viewers.
CarrelVision is an encloMii
type of desk for use by haii'
capped children. It provides \i\i
ly lighted illustrations to impro
concentration and accompli^
ment.
UniVision is a low-cost sni
"theater" with a rear project)
screen that can be carried b\
individual and set up in seci' i.
About half of the comp
growth is said to have been
ternally originated in its >.c\
years of operation; another h
has come through the acquisiti
of other firms, notably a whi'l
owned subsidiary. Radiant M.in
facturing Corp.. a leading m.m
facturer of projection screens t
the past 28 years.
66
BUSINESS SCREI
ca-v equipment frade fair
EW PRODUCTS & ACCESSORIES FOR PRODUCTION AND PROJECTION
VS-Model 400 Cabinet Projector
ombines Slides With Tape Sound
A new AVS Model 400 rear-
reen cabinet model slide projec-
r is being marketed by Audio-
isual Systems, Inc. of Denver,
he AVS 400 uses an automatic,
mote-controlled or manually-
jerated Carousel projector w/
ns and a special tape deck. Up
VS .Model 40(1 nar-screen cabinet
esents slidix with taped sound.
64 Carousel slide trays and
pes can be stored in the lower
i binet.
Cabinet stands 72 inches high;
• '. inches wide and 30 inches
vep; screen dimension is 16 x
II inches. The AVS Model 400
I IS developed at the request of
It line clients who use it for
l:de/sound programs in pilot
pining. For further data: write
iudio-Visual Systems. Inc., 3857
Im St., Denver, Colorado 80207.
» » »
■fler Mini-Mount, Designed for
oducers, Available for Rental
A new Tyler Mini-Mount de-
nned primarily for I6mni pro-
iicers, but with the same smooth
timing and tracking as larger Ty-
35/7()mm Helicopter Mounts
> been announced by Tyler
mera Systems. It has the added
/antage of quickly adapting to
Vler Mini Mount is beiufi used on
♦a/v. rirplanrs. ran and crams
stage dollies, cars, boats, wheel-
chairs, etc.
The new Mini-Mount, includ-
ing camera, lens, motors, maga-
zines, film, and batteries fits into
one light-weight, foam-lined ship-
ping case. The mount and a vari-
able-speed 1 0-1 zoom lens rents
for only $75 per day; $300 per
week. Write or call: Tyler Cam-
era Systems, 6335 Homewood
■Avenue, Hollywood, Calif. Phone
213/HO 6-0522. •
* * *
Three "Unisphere" Microphones
Added to Shure Brothers' Line
* Shure Brothers, Inc. has e.x-
panded its series of Unisphere
"Ball Type" microphones to in-
clude three new models with spe-
cial, problem-solving features. In-
cluded is the Moder585SAV Uni-
sphere A. which offers unique ad-
vantage of a volume control
mounted on the microphone case.
The second new Unisphere is
Model 565S, with an on-off switch
included as part of the swivel con-
nector assembly. Third in the new
line is Model 566, especially made
to critical control standards, with
special shock mounting to prevent
pickup of mechanical vibrations
and handling noise.
All new Unisphere models are
unidirectional dynamic micro-
phones with uniform cardioid pick-
up patterns. Write: Shure Broth-
ers, Inc., 222 Hartrey Avenue,
Evanston, 111. 60204 for complete
technical data and list prices. •
Convenient listening center tchicit
cxiiaiid.s ii.se of Technicolor's Model
lOOO.A Super 8 cartridge-load opti-
cal .lound projector. It ha.s six
individual jacks for head phones:
each icith a volume control. Mar-
keted and made by Technicolor's
Commercial & Educational Division.
Universal Matte-Box for Arri's
I6S, 16M Cameras Now Available
A new Universal Matte Bo.x
for Arrifle.x I6S and 16M cameras
is now available from the Arriflex
Corp. of America and its fran-
chised dealers. The box was de-
signed to bring Matte Box utility,
convenience and economy to the
most popularly-used Arriflex zoom
lenses: the 12-120 Angcnieux and
the new Zeiss 12.5-75 Vario Son-
nar.
This Universal Matte Box also
accommodates many long focal-
length lenses which could not be
used with the standard Arri 16
Matte Box; it may also be used
with regular Arri short focal-
length lenses. A data sheet with
full details is available from the
company's dealers or from: Arri-
flex Corp. of America, 25-20
Brooklyn-Oueens Expressway
West, Woodside, N. Y. 11377. •
Add These to Your A-V Buyer's Guide: Two New Beseler Salesmates!
(Data received after closing date of this section in Number Four)
(Left); Beseler Salesmdte's "Training-
Mate" a portable traininq center which
combines 35Tnm filmstrips (31-150 frames}
with lonqplay tapes (35/4 or I '/j ips|. Both
are in continuous loop cartridges. Flip
open self-contained {9" x 12") rear
screen; plug in power cord; push "start"
button. Remote control w/interrupt and
advance features. Shuts off when show's
over. Weight: 19 lbs. in black leatherette
attache case measuring 17" x l3'/2" « 6".
Ask about linear programmer and tetter
feature. Power: 400 watts. I lO-voils. 60
C'io'. for this TraininqMate.
(Right): Beseler Salesmate's "Executive"
Duts Ultratone hi-fi sound with its con-
tinuous loop filmstrips (31-150 frames).
Choice of 3 screens (9" x 12" or 18" x
24" roar screens): also direct wall projec-
tion. Both tapes (2 speeds) and strips in
continuous loop cartridges for ready use.
It weighs only 19 lbs. with 2.000 hour
motor. Write: Beseler Salesmate, 219 S.
ISth St.. East Orange. New Jersey 07018
for details on both of these new Sales-
mate models now available.
Quality-Bllt
Film Shipping Cases
• Best quality domestic fibre
e Heavy steel corners for
added protection
e Durable 1" web straps
• large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OIHF.R OL.^I.IIVKII.I • IIXMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Casea
(for Transcriptions & Filmstrins)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
\f^rite direct to
manulacturer lor catalog
m. SCBUESSIER
361 W. Superior St., Chicago 10, III.
Phone: 312-SU 7-6869
BUYERS LOOK TO BUSINESS SCREEN
QQ QQ QQ QQ
Specialists in
Main and Credit Titles
for industrial films for 50 years
3,000 FONTS ON HAND-PLUS
Complete Art & Design Setup
— olso Anirpollon & Opticals —
NO CHARGE FOR ROUGH LAYOUTS
Super-Speed Service
QQ MOTION PICTURE TITLES
247 West 46th St., New York
Phone: (212) CI 7-2126-7
QQ QQ QQ QQ
|JMBER 5 - VOLUME 28
17
m
Sa.n Francisco's
complete 16 mm
film, service
W.A. PALMER FILMS, INC.
611 HOWARD STREET SAN FRANCISCO
Ifin FILM PROTECTION
with genuine HBEMILT siiipping cases
For 16nim Film— 400' to 2000' REELS
FIBERBILT DIVISION of ikeiheimcrernst. inc
601 W. 26th St.. New York. N.V. 10001 • Dcpt. TF
IMPACT OF VISUAL COMMUNICATION:
(continued from the preceding page 26)
gramming is a must on all major networks
and a great many local stations. And so we
come to today's events.
Color TV Lacks a Single World Standard
Last year, an International Conference on
Color TV Standards took place in Oslo, Nor-
way. Representatives from all countries took
part. The object was to agree on one system
of color television that could be received all
over the world. It was important because the
United States had already demonstrated satel-
lite TV which spans continents and oceans.
And Soviet Russia had a satellite transmitting
between Moscow and Vladivostok.
What happened at that conference was a
setback for international television. France and
Russia proposed a system called SECAM,
which was incompatible with our own U.S.
system, called NTSC, for National Television
Standards Committee. Britain and Germany
proposed still another system called PAL. As
a result, three systems of color television are
on tap for the world.
Why should we care what each country de-
cides to do about color television? Most of
you belong to organizations with international
contacts, branches or, with the world getting
smaller, may be part of an overseas industry.
A key point: videotapes made for one system
won't reproduce on another without the use
of expensive and difficult to maintain trans-
coders — and these degrade the TV image.
Even the one universal, common denomina-
tor which can be used on all TV systems ■ —
film — can't overcome the handicap of trans-
mitting in border regions, where one country
has SECAM and the other the PAL system.
Incidentally, as far as technical standards go,
none of the systems has any great advantage
over the other.
Recent Developments in the Film Medium
Film is the universal medium and there have
been some recent developments that will be
of more direct concern to you.
First — the production of self-threading
projectors, simple to load and to set up.
Second — Super-8 cartridge-loaded optical
or magnetic sound projectors. Now it takes
seconds to load and set up a sound and color
projector that will show up to a half-hour mo-
tion picture. With inexpensive prints, automa-
tic rewinding. Super 8 (which some experts
can hardly distinguish from 16mm) is in for
a big volume operation.
Raw stock for this new dimension is inex-
pensive. You can make quantity prints on a
low budget. Your company may be using this
new type film not only for all types of training,
but for home study and, as noted, for em-
ployee communication. This is where you can
be a valuable asset. In effect, it can put your
company in the motion picture communication
field in volume.
Consider your competition: the time your
employees spend watching TV, the volume
printed media, magazines, newspapers, etc. —
everything that vies for their attention.
I don't say that the use of Super 8 in busi-
ness communications is the final answer. I
This computer-made, rapid-sequence drawing
an example of animation's step into future.
merely point out that here is a dynamic me
ium you can use with impact and another i
fective way of getting your message across.
Technological Advances Presage the Futuic?
And what of the future? How will it afb
you? Here are a few illustrations of technolo
ical developments that we believe to be S;
nif leant:
Look at the picture (see page 24) of
chip of silicon less than an inch in diamet
It has a thousand or more integrated electl'
circuits. With reduction of circuit size,
doesn't take much imagination to think of
sight /sound communicator on every ei
ployee's desk.
The Picturephone is transmitting sound a
images between major metropolitan citii
Used for a growing number of special pt
poses, the next step may well be for train
use — and from there — to employee coi
munication, either instantaneous, live, or ^
stored film or tape. What's to stop it nO'
Mainly, cost. But with integrated circuits t
cost will come down and can be seriously cc
sidered by your management. Who, then, w
be coordinating this type of communication
your company?
What's the next step beyond photo-typ
Well, a new system of generating any style \
type in any language on the screen or a tei
vision style tube has been invented by the B
Telephone Laboratories. And it sets this tyf
which can be stored from the tube, on film,
150 letters a second with the aid of a coi
puter. You can change faces quickly by chai
ing the programmed instruction.
Will cathode ray typesetting forecast a m
way to economize? Is it the forerunner of
wedding between electronics and printing?
Computers are even now being develop
which generate three-dimensional motion p
tures. Previously, animated films were ma
a frame at a time. Now, however, spec
photo-optical equipment under the control
a high-speed digital computer is being used!
generate animated motion pictures.
A three-dimensional effect can be creat
by presenting two slightly different pictui
separately to each eye. Although the two p
(concluded on the following page 7
68
BUSINESS SCREI
nev\fs for film makers
r Two new Calvin companies have been formed to rent, lease
nd sell photographic and audiovisual eiiuipnient. The Cal-
in Cinequip, Inc. companies are located at the facilities of
laUin Productions, Inc. in Kansas Citv and Philadelphia.
r The new Edgewater studios of New Dimension Films, Inc.,
roducers of animated films and special effects, ha\e been
!)ened at SSO River Road in Edgewater, New Jersey. Bernard
[ann and Leonard Rubin are the executive producers.
■ The Howard A. Anderson Co. and General Film Labora-
iries ha\e jointlv announced that General Film will begin
Xing the new techiiicjue developed bv .\nderson for making
upe negatives of films. iinoKing optical and special effects.
he new method is said to provide superior quality and a
■duction in cost.
' MPO T\' of California, West Coast subsidiary of MPO '
lideofronics, is about to start working in videotape as vvell as
1 film. Beginning October 1. according to v.p. Mel Deller,
le Hollywood studio will be read)' to start tape operations
ith newly-created tv. commercial color videotape equipment.
! Sherman Grinberg Film Libraries, Inc. has disclosed that
> volume of stock film footage now exceeds 75 million feet
id believes it to be the largest collection in the world. Foot-
;e from Pathe News, the Paramount News Librarv. all .VBC-
V news footage and feature footage from ('olumbia Pictures
id .\llied .Vrtists as vvell as .Screen CJems tv . productions are
I'elling the New York and Hollvwood vaults. Grinberg also
is distribution rights to all non-French-speaking countries of
e 20 million feet of Pathe Francais motion picture film.
Joseph Tawil, eastern marketing manager of Berkey/Color-
tan. Inc. has announced the opening of a studio, show room
lid offices at .322 East 45th Street in New York City. The new
Icility has a working studio (35' x 25') with ColorTran lights.
Broadcast-Plaza, Inc., of Hartford, Conn, (operators of
TI(,-T\'-.\ni-FM and Constitution Plaza) has announced the
rmation of a new subsidiary, Plaza Productions, Inc. Heading
e new a-v communication service companv arc: James W.
'ille, executive vice-president and general manager; and Still-
an Shaw III. operations manager. Studio has a staff of 20.
Under a new agreement, the Eastman Kodak Company will
)w sell L/W flickerless motion picture projectors through its
itionwide organization of over 200 audio-visual dealers. There
e four L/W projector models available for purchase.
etc Literature Available for Your Refereitce Shelf:
Issue Three of thi' ColorTran News, vv ith highly-infoniiativc
tides of interest to film makers is available on vour letter-
ad request from ColorTran Industries, Inc., 1015 Chcsnut
, Burbank. Califoniia 91.502. S-page newsletter has a "state
the art" report on I'ilin Lighting" and special feature on
lamdoors . . . Function, Applications and Limitations."
The Kodak .\udiovisual Products Catalog (Vl-ll) provides
fullv-indexed. illustrated, cross-referenced listing of prod-
ts, accessories, photo aids and films in a complete source
lide. Ask your Kmlak audiovisual dealer for a copy of this
sful reference work.
Write for the current edition of Sound Scope, useful nevvs-
tters published by Shiire Brothers, Inc., 222 Ilartrey .\ve.,
anston. III. Latest issue has many useful features on sound
iplication.
A brochure on the Ampex Video Institute and courses avail-
ile at this complete cIo.sed-cireuit television facility is avail-
ile from its head(|uarters at 2201 Lunt .Vve., Elk Grove Vil-
ge, Illinois. Write today for your copy. •
IMBER 5 ■ VOLUME 28
INTRODUCING THE NEW
DuKar)e''Super-8
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easy to operate.
WRITE FOK COMPLUE
INFORMATION
DUKANE CORPORATION
AUDIO-VISUAL DIVISION
St. Charles, Illinois 60174 / Dept. B.S-S7A
When ordering a new subscription or forwarding a renewal order, please
be sure to include your Zip Code Number. Our circulation records are
compiled by Zip Codes according to U. S. Post Office regulations. To
■ help speed delivery of your Business Screen copies, show the Zip Code.
NOW ... one professional hot splicer
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now handles Super-S. in addition to
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35nim. More than 13.000 now in use.
• Low-visibility splices made at frame
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• Precision, full-fitting pilot pins.
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WRITE FOR DETAILED LITERATURE
MAIER-HANCOCK
SALES, INC
14106 VENTURA BOULEVARD
SHERIDAN OAKS. CALIFORNIA
69
PnONALDIRECTORYOFAIIDIO-VISUAlDEALEH
EASTERN STATES
• MARYLAND •
Slaik-Films, Inc. (Since 1920)
537 N. Howard St.. Baltimore,
Md. 21201. Phone: 305/539-3391.
• MASSACHUSETTS •
Oncma, Inc., 234 Clarendon St.,
BottOD 02116.
. NEW YORK •
Bochan Pictures, 122 W. Chippewa
St.. Buffalo 2, N. Y.
The Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdsoa 2-4060.
Training Films, Inc., 150 West 54th
St., Nesv York 10019. CO 5-3520.
Vimal Sciences, 599BS Suffem.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Clear H. Hirt, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. LUley A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Cetonial Films, 71 Walton St., N.
W., JA 5-5378, AUanta.
> LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robl. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin, Chicago 60645.
Phone; (312) IR 8-9820, and
Two equipment rental locations;
571 W. Randolph — AN 3-5076.
O'Hareland: 6600 Mannheim Rd.
at C>"Hare Inn — Phone 296-1037.
• MICHIGAN •
The Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
Me., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 5515
Sunset Blvd., Hollywood 90028.
Phone: 213/HOUywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 116 Na-
toma St., San Francisco 94105.
Phone: 415/GArfieId 1-0410.
• COLORADO •
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
. OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Deseret Book Company, 44 East
South Temple St., Salt Lake. 10.
CINE Golden Eagles:
(CONTINUED FROM PAGE 16)
Arizona and its Natural Resources.
Sponsored by Phelps Dodge Cor-
poration. Produced by Alfred Hig-
gins Productions. 29 min., color.
• Depicts how Arizona became a
productive state through modern
conservation techniques.
* * ♦
Atomic Power Today. Sponsored by
Atomic Industrial Forum. Pro-
duced by Seneca Productions. 28'/2
min., color.
• Shows the story of central station
atomic power plants and their serv-
ice to the country.
+ * *
Brookhaven Spectrum. Sponsored
by Brookhaven National Labora-
tory. Produced by Owen Murphy
Productions. 25', i min.. color.
• Varied aspects of nuclear research
and engineering are depicted in a
national lab.
* * *
The Last Frontier. Sponsored by
U. S. Dept. of Interior. Produced
by Larry Madison Productions. 28'/i
min.. color.
• Pictures the nation's westward ex-
pansion.
* * *
Log of Mariner IV. Sponsored and
Produced by NASA. 28 min.,
color.
• Describes the Mariner 1964-65
successful fly-by mission to planet
Mars.
* * *
Magnificence in Trust. Sponsored
by National Park Service. Pro-
duced by Chomolongma Produc-
tions. 28 min., color.
• Film photographs three National
Park Service areas in Alaska.
* * *
Mission Oceanography. Sponsored
by Oceanographer of the Navy.
Produced by the U.S. Naval Photo
Center. 28'i min.. color.
• Documents the discoveries and
research by ocean scientist of early
1800's and the Navy's involvement
with seas and oceanography.
* * *
My Friend The Enemy. Sponsored
and Produced by the U.S.I.A.
34 min.. b & w.
• Illustrates the solutions of labor-
management problems in a coopera-
tive spirit.
* • •
Pancho. Sponsored by Office of
Economic Opportunity. Produced
bv Robt. Sharpe Productions. 24"2
min.. color.
• The miraculous transformation of
a child named Pancho from cretin
to a normal child.
* * *
Patterns of the Wild. Sponsored and
Produced bv U.S. Dept. of .Agri-
culture. 27' 5 min.. color.
• Describes the efforts done to make
the forests more livable for animals
nnd more eniovable for people
by proper wildlife management.
Rivers in the Sky. Sponsored by ti
Department of the Interior. Pr
duced by John Bransby Produclior
28 min., color.
• Depicts Bureau of Reclaraatio:
research efforts in inducing addi
precipitation from the sky for ii
use of farms and industry.
* • *
Schizophrenia: The Shattered Mi,
ror. Sponsored by the U.S. Nl
tional Institute of Mental Healt
Produced by Harold Mayer Produ
tions, 59 min.. b & w.
• Aims to provide the public »i
a more realistic understanding
the attempts to study the unknov
nature and cause of Schizophreni
* « «
Time of the West. Sponsored by tl! J
National Park Service. Product
by Guggenheim Productions,
min.. color.
• A portrait of the old west, tl
way it was.
* * *
Tower to the Sky. Sponsored ai
produced by the U.S. Coast Goal
28 min., color.
■ An elder's account of how a Cot
Guard Loran station on the Weste
Pacific island of Yap was i
structed.
* * *
Transportation USA. Sponsored
Produced by U.S.I.A. 20
color.
• A visual impression of U.S.
portation from coast to coast i
eluding Alaska.
* * •
A Year Towards Tomorrovr. Spo
sored by Office of Economic 0
portunity and VISTA. Produced 1
Sun Dial Films. 28'. 2 min., coloi
• A moving depiction of the VI
TA's almost thankless task in t
slums of Atlanta and on a Nava
reser\ation.
* * •
MEDICAL AND DENTAL
Age Minus 60 Days. Sponsored
Carnation Company. Produced
Flagg Films. 16' 2 min., color.
• Shows Carnation's interest in me
ical education through helping ec
cate pediatric trainees.
* * ♦
Ausculatation of the Heart: Miti
Stenosis. Sponsored by Eli Li
& Company. Produced by Bart
Productions. 23 min.. color.
• Film introduces a new "heart" n
chine.
* • *
Better Odds for a Longer Ii
Sponsored by .American Heart '
sociation. Produced by Hanna B;
bera Prods. 19' 2 min.. color.
• Depicts continuing research a
present day knowledge on reduci
risk of heart attacks.
* • *
Bullet Embolus to Right Ventrii
Sponsored bv Baylor Unive ■
Produced by Biological Film '
(concluded on page
70
BUSINESS SCREE
Sound Ideas in
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ideas! RPL "package plans" provide narra-
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masters and duplication for any disc, tape or
cartridge projector system. We're geared to
do the entire job for you. from your script or
recorded tapes. Service is complete, fast, low
I cost! Send for rates and helpful information
... it's a sound idea!
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IMPACT OF VISUAL COMMUNICATION:
(CONTINUED FROM THE PRECEDING PACE 68)
spcctives are quite similar, the human brain
translates their minute differences into a very
realistic depth effect.
One aerospace company has made use of a
computer to create perspective motion pic-
tures of a satellite containing an attitude con-
trol system. Through these films, an engineer
can study the motions programmed by a com-
puter and find out what happens when certain
technical decisions are made to determine
satellite motion.
Dimensional Images Made by Holography
Another breakthrough in the three-dimen-
sional field, both for still and motion pictures
is holography. Sometimes called "lensless
photography" or ""wavefront reconstruction
photography," this is a way of recording the un-
focussed light reflected or transmitted by an
object or objects. A hologram is made by ex-
posing a photographic plate to light reflected
from a subject and a reference source. The
subject and reference source are both illum-
inated with laser light.
Several companies are said to be working
on three-dimensional motion pictures in which
a viewer can look at a screen from any angle
and see the object depicted as if it were seen
from that angle.
One Cleveland-based corporation has fore-
cast that three-dimensional color TV should be
with us bv 1971 and flat TV wall screens by
I97.S.
Tomorrow's Books to be Published on TV?
As a straw- in the wind, the recent combina-
tion between RCA and the Random House
publishing firm, is indicative of another trend:
books that will be recorded in sight and sound,
for playback on your home communication
center. Publishing may be directly affected by
the ability to put literature on tape, film and
records for playback. RCA has applied to the
FCC for communication facilities to transmit
a newspaper via facsimile that will be printed
on your home TV set. The company's president
Robert Samoff, has stated:
". . . ihe learning industry will incorporate
50 per cent of Ihe grosa national product with-
in 20 years."
That's big money, untold billions on billions,
and much of your effort is in the learning area,
especially in communicating ideas to your peo-
ple. Therefore, this trend can affect you.
Time is a big factor . . . people take less
time to read. That's why audiovisual tech-
nology is going to have tremendous impact.
The printed word may not be enough to pro-
vide your company with the fullest impact for
its communication needs,
I say to you — now is the time to expand
your horizons! •
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WORLDINCOLOR
Box 393 BS
Elmira, N«w York
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t^mo ^^
1 he objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under-
standing uf the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming to us. again
and again, over the many years. Our ever
expanding business is proof of their con-
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COMPREHENSIVE SERVICE
NEW YORK . HOLLYWOOD
10023 90038
a color movie
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MMBER 5 ■ VOLUME 28
71
kJ
CINE Golden Eagles:
(CONTINUED FROM PAGE 70)
ler. The Methodist Hospital. 9 min.,
color.
• Describes the successful treatment
of an unusual surgical case.
» » *
Cardiac Valve Replacement Using
An Improved Prothesis. Spon-
sored by Cutler Laboratories. Pro-
duced by Baylor University Dept.
of Surgery. 20 min., color.
■ Demonstrates technique of cardiac
valve replacement.
* * *
Conservative Management of Tubal
Pregnancy. Sponsored by E. R.
Squibb & Sons. Produced by Billy
Burke Productions. 1 1 min., color.
• Shows technique of linear salpin-
gostomy and testing of tubal patency
at the time of laparotomy where fu-
ture pregnancy is desirable.
* « *
Dentistry in the Hospital. Sponsored
by the American Dental Society.
Produced by The Jam Handy Or-
ganization.
• Aimed at encouraging young den-
tists to take hospital training, in as-
sociation with the medical profes-
sion, before or early in their careers
in active practice.
Dentistry Through the Ages of Man.
Sponsored by Rocky Mountain
Dental Products Co. Produced by
Rippey, Henderson, Bucknum&Co.
23 min.. color.
• Explains the necessity for dental
care throughout life.
* * *
Hospital Dental Service: Today and
Tomorrow. Sponsored by the
American Dental Association. Pro-
duced by the Jam Handy Organiza-
tion.
• Film shows dental services estab-
lished within hospitals.
* * «
The Mechanisms of Action of the
Oral Contraceptives. Sponsored by
the Syntex Laboratories. Produced
by Aegis Productions. 21 min.,
color.
• Explains the course of primary
antiovulatory action of both the
combination and sequential forms of
oral contraceptives.
* • *
Myocardial Revascularization
Vineberg Procedure. Sponsored
by the Upjohn Company. Produced
by Medical Communications Asso-
ciates. 20 min.. color.
• Pictures highlights of actual sur-
ger\' using Dr. Vineberg's proce-
dure.
* » •
The Obsolete Menopause. Sponsored
by Upjohn Company. Produced
by Norman P. Schenker. 18 min..
color.
• Film shows authorities explaining
how women can be spared physical
and mental deterioration through
replacement of former levels of fe-
male sex hormones.
Personal Oral Hygiene for the
Handicapped. Sponsored by the
Texas Institute lor Rehabilitation
and Research. Produced by Vital
Research Films. 22 min., color.
• Illustrates sound programs for
mouth hygiene of aged, disabled and
handicapped persons.
* * ♦
Point of View. Sponsored by Chil-
dren's Memorial Hospital. Pro-
duced by Jerome Schulman. 23
min., color.
• Depicts a 4-year old child's arrival
at a hospital with distorted view
regarding hospitals.
* * *
The Preportioned Dental Amalgam:
Its Preparation and Condensation.
Sponsored by Northwestern Univer-
sity. Produced by Wilmer B. Eames.
14 min., color.
• Describes the research on a new
dental technique for standardizing
the preparation of silver amalgam.
* « *
Prosthokeratoplasty. Sponsored and
Produced by A-V Corporation.
20 min., color.
• Shows technique for operations to
obtain functional improvement in
unfavorable eyes with the Cardons
Kerstoprosthesis.
* * *
Roentgen Anatomy of the Normal
Alimentary Canal. Sponsored by
the American College of Radiology.
Produced by Key Films. 27 min..
b&w.
• Pictures functioning anatomy
from mouth to bowel through cine-
f.uorographic sequences.
* * *
Suicide Prevention: The Physician's
Role. Sponsored by Roche Lab-
oratories. Produced by Visual Pro-
jects, Ltd. 20 min., b&w.
• Traces the clues to suicide and
shows their proper management.
* * *
T.U.R. — A Teaching FUm (Trans-
urethral Prostatectomy). Spon-
sored by Eaton Laboratories. Pro-
duced by A-V Corporation. 20 min.,
color.
• Shows the usefulness of the mo-
tion picture in teaching transurethral
prostatectomy.
* * *
What Happens Next? . . . Code 4.
Sponsored by Smith, Kline &
French Laboratories. Produced by
Ralph Lopatin Productions. 16 min.
B&W.
• Film describes human and techni-
cal factors involved in the organi-
zition and training of a hospital
resuscitation team.
* * *
AGRICULTURAL
AND NATURE FILMS
An "A" for the BC Way. Sponsored
by Farm Credit Administration.
Produced by Bill Snyder Films. 22
min., color.
■ Depicts a student's view into the
farm cooperative program.
Life in the Balance. Sponsored by
Standard Oil Company of New
Jersey. Produced by Equinox Films.
29' 2 min., color.
• Documents man's struggle against
hunger and famine.
* ^- *
The Livestock Farmer and the Four
Flies. Sponsored by the American
Oil Company. Produced by Iowa
State Univ. 21 min., color.
• Describes typical observations of
farmer and recognition of habits of
horn fly, stable fly, house fly and
face fly.
• * *
My Garden Japan. Sponsored by
International Minerals & Chem-
ical Corporation. Produced by Em-
pire Photosound Inc. 30 min., color.
• Depicts the bond of nature so
characteristic of the Japanese people
as exemplified in their traditional
art and culture, especially within
the gardens of Japan.
« * *
Opportunity Land. Sponsored by
Deere & Company. Produced by
Wilding. Inc. 20 min., color.
• Records the history of farming
and the ultimate contribution of the
farmer to all mankind.
* * *
Tribute to a Champion. Sponsored
and Produced by International
Harvester Company. I4V2 min..
color.
• Shows changes in methods of har-
vesting corn.
Waters of Yoscmite. Sponsored and
Produced by Pyramid Film Pro-
ducers. 9 min.. color.
■ A portrait of nature showing the
beauty of the wilderness.
* * *
A Winter Holiday in 'Vosemite.
Sponsored by Yosemite National
Park and Curry Company. Pro-
duced by Pyramid Film Producers.
22 min., color.
• Pictures a family spending a win-
ter holiday in Yosemite National
Park.
* * *
HEALTH AND SAFETY
Basic Techniques of Drownproofing.
Sponsored by the Water Safety
Programs. Produced by Sun Dial
Films. Inc. 12'2 min., color,
• Demonstrates techniques of stay-
ing alive in deep water for long per-
iods of time.
* * *
The Day the Bicycles Disappeared.
Sponsored by the AAA Founda-
tion for Traffic Safety. Produced by
Bay State Film Productions. 15
min.. color.
• Film educates kids to ride their
bikes safely with animated bicycles
going on strikes.
* * *
Drownproofing: Safety and Survival
Technique for Swimmers and
Non-Swimmers. Sponsored by the
Office of Economic Opportunity.
Produced by Helicon .A-V Consult-
ants. 20 min.. color.
• Portrays survival techniques taugf
to five volunteer job corpsmen.
• « «
The Empty Hand, Produced I
Stephen F. Verona, Cinema Vt
ona and Filniex, Inc. 10 min., b &
• Shows unusual happenings in
Karate school with athletes in a
Space Driving Tactics. Sponson
and produced by Charles Cab
and Associates. 15 min., color. 1
• Illustrates tailgating chain rea
tion; what happens and how it ha
pens when lead car slams on h
brakes.
* * «
The Third Pollution. Produced I
Stuart Finley, Inc. 15 min., colci
• Demonstrates problems of was
collection and disposal.
* * *
You and Office Safety. Sponson
by Xerox Corporation. Produc<
by Holland Wegman, Inc. 10 mir
b&w.
• Constructive corrective measun
are presented on common hazari
in offices.
* * *
SCIENCE FILMS
Central Similarities. Sponsored b
National Science Foundatioi
Produced by Minnemath Film Div, I
sion. 1 1 mm., color.
• Exhibits transformation (centrs
similarities) as a problem-solving ii,
strument. IJ
* * * H
Dihedral Kaleidoscopes. Sponsore
by National Science Foundatioi
Produced by Minnemath Film Div
sion, Minn. 12 min., color.
• Illustrates mathematical transfoi
mation called reflection through tb
use of mirrors.
* * *
The Growing Edge. Sponsored b
International Minerals & Chen
ical Corporation. Produced by En
pire Photosound Co. 18 min., colo
• Sequences move from the atom t
modern fields and gardens to di
pict the scientist's quest to create
more bountiful earth.
+ * *
The Hidden World. Sponsored bj
Encyclopedia Britannica. Pr»j
duced by Wolper Productions. 5
min.. color.
■ Shows facts about the insei
world.
* * *
Next . . . The Men. Sponsore
and Produced by Hughes Aircra
Co. 18 min., color.
• A documentary on the prepar
tion. launch, flight and landing 1
Surveyor on the Moon.
« « »
A Pair of Paradoxes. Sponsored ar
Produced by Bell Telephone La'
oratories. 3 min., b&w.
• Describes two psychological ph
nomena: one concerning a windii
staircase and the other about
musical tone.
^re red
when it's processed by
Violet
MOVIELAB. INC.
Movielab Building
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THE JAM HANDY ORGANIZATION
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BUSINESS SCREEN
MAGAZINE • TOOLS AND TECHNIQUES FOR AUDIO & VISUAL COMMUNICATION
NO PUBLIC LIBR'RY
INFORMATION DIVISION
0V7 1967
VORLD IN FOCUS: THE 8TH INTERNATIONAL INDUSTRIAL FILM FESTIVAL AWARD*
No. 6
VOLUME 28. 1967
FIFTY CENTS
• Can your PR film
make the "bigtime"?
If it's professionally produced, with an appealing subject
matter (sports, travel, entertainment, public service or
documentary) and no offensive commercial message,
there's a good chance it can be booked into top theatres.
Chances are even better when it's merchandised and
distributed by Modern's Theatre Division to specific mar-
ket areas of your choice.
With only one 35mm print of your film we can get you
50,000 viewers in one year. With more prints, say 100
or so, we can get you up to 7,000,000 a year. . . through
our 30 Film Exchanges.
We'd like to give you a professional appraisal of your
film's chances, based on more than 30 years of creative
film merchandising. Just send usa 16mm or 35mm print
(even a script will do). If you're interested, we'll also
review it for bookings in educational and community
groups, summer resorts, airport theatres and television.
Dick Rogers, Vice-President of our Theatre Division,
(or your local Modern account executive) will give it his
personal attention if you contact him at Modern Talking
Picture Service, Inc. ^212 Avenue of the Americas, New
York, N.Y. 10036,/
! the \rximpmti B^-ofim mums'
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COMMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive, Costa Mesa. California 92627
Picture Service, Inc., 1212 Avenue of the Americas, New
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alking picture service
If your travel plans this year includer
Look for us.
Our production
creNA/s ^^ill be frlming
in oil these locations
before the year is out. We'd
like to show you how we work ,
internationally.
Wolper Productions, Inc.
Industrial Film Division
A Metromedia Company
Mel London, Vice President
465 Lexington Ave.,
New York, N.Y. 1001 7 {21 2) 682-9100
8544 Sunset Blvd.,
Hollywood, California 90069 (213) 652-7075
For those in Line and Staff Manage-
ment, who supervise the work of
others:
SUPERVISOR
TRAINING
ON
HUMAN RELATIONS
Every Company's Chief Executive knows
the importance of having all managers
and supervisors develop a deep under-
standing of human behavior, . . and how
to successfully achieve better human
relations with others... how to develop
an esprit d'corps. which will have every-
one trying harder... to achieve more.
Why so many management failures?
One of the country's largest institutions
in its field, after researching the prob-
lem, discovered that of those who fail
as managers . . . 2% do so because they
lack technical knowledge. . .while 98%
fail because they lack "people knowl-
edge" and how to work with others.
How to gain "people knowledge"
"SUPERVISOR TRAINING ON HUMAN
RELATIONS" is a complete 16 hour
course, including filmstrips, manual and
supplementary material, which drama-
tically demonstrates how to successfully
handle such supervisory responsibil-
ities as:
• Promoting Cooperation
• Interpreting company policies
• The Supervisor as a representative
of management
• Maintain discipline
...and many other equally impor-
tant supervisory responsibilities
How to "judge" the program before
you buy
Don't take our word for it. Our "preview"
offer permits you to "see and judge" the
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MAIL COUPON TODAY ... FOR PREVIEW OFFER
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Tell us how we may preview: "SUPERVISOR
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Name ,
Address _
City State Zip Code..
Compony Title
BUSINESS SCREEN
A Preview of This Month's Features
Right Off the Newsreel: News of the Month's Events 6
The 19th Annual Canadian Film Awards: Prizes at Toronto ....14
Camera Eye: the Editorial Viewpoint and Commentary 16
"Chris" Awards at the 15th Annual Columbus Film Festival ....18
Lisbon Diary: Industrial Festival Report, by Jane Senior 20
Management Cinema at the Business Equipment Exposition ....34
The A-V Calendar: Coming Events of Executive Interest 39
8th International Industrial Film Festival Report
The Two "Worlds" of Business Films: Preface to Awards 39
The Winners at Lisbon: Detailed Listing of Prize Honors 39
Gateway Arch Pictured in "Monument to the Dream" 44
A New Approach to "Credit" from Dun & Bradstreet 45
Expo Epilogue: Behind the Projection Scenes with Bergen 46
Contribution by Kemper: Light on "The Dangerous Years" 47
Audiovisuals at J. C. Penney: Communications Center Visit ....48
The IFPA Journal: Pre-Conference Report, Chapter News 49
Look of Tomorrow in Urban Transportation: A Transit Film ...52
Wrap-Around Projection System for Skygazers in Nevada 54
Millions See "Highlights of World Series" via Coca-Cola 56
Production Record: Creating a Soles Film in a Single Day 60
Screen Executive: News of Industry Staff Appointments 62
Videotape: Instant Replay for Motorola Semiconductor 64
A-V Equipment Tradefair: New Audiovisual Equipment 68
Plus: The National Directory of A-V Dealers
This Month's Cover highlights the site and the scenes which take
readers to the recent 8th International Industrial Film Festival
at Lisbon, Portugal. See Jane Senior's Lisbon Diary, beginning
on page 20; A Festival Report, beginning on page 39 of this issue.
Issue Six, Volume Twenty-Eight, Business Screen Magazine, published October,
1967. Issued eight times annually every six weeks at 7064 Sheridan Rd.,
Chicago, Illinois 60626 by Business Screen .NAagozines, Inc. Hhone BRiargate
4-8234-5. O. H. Coelln, Editor ond Publisher. In New York: Robert Seymour,
Eastern Manager, 250 W. 57th St., Phone: 245-2969. In Los Angeles; H. L.
Mitchell, 1450 Loroin Road, Son Morinc, Calif., Phone: Cumberland 3-4394.
Subscription $3.00 a year; $5.00 two years (domestic); $4.00 and $7.00 foreign.
Second closs postage paid at Chicago, Illinois and at additional mailing office.
Entire contents copyrighteo 1967 by Business Screen Magazines, Inc. Trade-
moik registered U. S. Potent Office. Address editorial and subscription inquiries
to office of publication, 7064 Sheridan Rood Building, Cl-icogo, Illinois 60626.
PARTHENON
k
PICTURED
HOLl.YWO(3l>
DO YOU HAVE A
Strong — Successful
SLIDEFILM PROGRAM
With Many Titles?
Some of your subjects were "hits"-
did needed jobs well-
but now they need "refreshing."
Let Parthenon talk to you
about re-making these "classics"
as MOVIES
Real motion pictures —
with live actors — in film action
full color and sound — 16mm
(and 8mm), evervthing new except
your proven scripts, and
AT LOW-LOW BUDGETS
(in sets of .3, not much more
than \uu pay for a slidefilm!)
o o e
Made Possible by Parthenon's |
TRIA/SCOPE
EXCLUSIVE
PRODUCTION PROCESS
ObviousK. this proposal will ap-
ply to onl\ a few sponsors — i.e.,
to companies with successful
slidefilm programs of long stand-
ing. If your company has such
a program, invite Cap Palmer to
talk with \ou on his next trip
East. -\nd. in the meantime, ask
for a screening print of Ford's
■'LOVE THY CUSTOMER."
PARTHENON PICTURES
Cop Palmer Exec. Producer
2625 Temple St. • Hollywood 90026
213-DUnkirl< 5-3911
BUSINESS SCREEN!
you shoot it- leave the rest
...to byron, of course
byron motion pictures. 1226 Wisconsin avenue, northwest, Washington, d.c. 20007 . telephone 202, feoerai 3.4000
' NUMBER 6 ■ VOLUME 28
rigliff off tlie
Film Industry Leaders |oin to
"Salute Laboratory Technician"
ii A growing list of top film and
TV executives, producers, direc-
tors and personalities have accept-
ed places as honorary co-chair-
men of the upcoming Motion Pic-
ture and Television Industries Sa-
lute to the Laboratory Technician,
according to co-chairmen Carleton
G. Hunt, president of De Luxe
Laboratories, and C. W. Vitello,
president of the Motion Picture
Film Technicians. Honorary chair-
man is Richard F. Walsh. lATSE
president, and co-chairman is Don-
ald P. Haggerty, business repre-
sentative of Local 682, lATSE
Lab Technicians, in Hollywood.
Honorary co-chairmen of the
committee now in formation in-
clude: Martin S. Ackerman, Per-
fect Film and Pathe Laboratories
Inc.; Rene Aerts, Agfa-Gevaert,
Inc.: Royal Blakeman, Academy
of TV Arts and Sciences: Alfred
E. Bruch, Capital Film Laborato-
ries; Joan Crawford: William
Dozier, Greenway Productions;
Thomas J. Dunford. Film Produc-
ers Assn. of N.Y.; Edwin W. Ebel;
and George W. Eby. Ice Capades.
Other leaders active on the af-
fair are: Paul W. Fassnacht, Tech-
nicolor: Alan E. Freedman, De
Luxe Laboratories; Fred G. To-
daro. Criterion Film Laboratories;
Paul Guffanti. Guffanti Labora-
tories: John H. Harris; Senator
Jacob K. Javits: Saul Jeffee, Mo-
viclab Inc.: Sheldon Leonard; Jer-
ry Lewis; Mayor John V. Lindsay;
Robert H. O'Brien, pres., MGM:
Arnold M. Picker, executive v. p..
United Artists; Martin Rackin;
Byron Roudabush. president of
Byron Motion Pictures; Ivan Tors;
Jack Valenti. MPAA: Robert M.
Weitman. Columbia Pictures stu-
dio exec: and Irwin Young, head
of Du Art Film Laboratories. •
* * *
CINE Holds 10th Anniversary
Awards Program November 16-17
- The 10th Anniversary CINE
Awards Program and Exhibition
of Films of Merit held under the
auspices of the Council on Non-
theatrical Events, will take place
on Thursday and Friday, Novem-
ber 16-17 at the National Educa-
tion Association Auditorium,
Washington, D. C.
General chairman for the fall
program is Brig. General (ret.)
Willard Webb, a vice-president of
the national overseas film festival
coordinating group. Attendance is
by invitation only and ceremonies
will honor winners of overseas fes-
tival awards received during the
year. •
* * *
Industry Film Producers Set For
Annual Convention in San Diego
;v Focus is again on the Far West
as the Industry Film Producers
Association hold their 8th Annual
Convention-Workshop and
"Cindy" awards competition at
the Hilton Inn on San Diego's
Mission Bay in Southern Cali-
fornia. Program opens October 27.
* * *
TV Academy Members Get Report
on Film Production in New York
S The National Academy of TV
Arts and Sciences was addressed
August 29 by Thomas J. Dunford,
President of the Film Producers
Association of New York, Inc.,
and Harold Klein, Executive Di-
rector. The occasion was a lunch-
eon meeting at the Mayfair-Len-
non Hotel in St. Louis. An audi-
ence of advertiser and agency TV
executives heard Mr. Dunford
(also President of Pelican Films.
Inc. ) speak about the latest trends
and techniques in the filming of
television commercials.
Particular stress was given the
role of the helicopter in cinema-
tography, new angles in set light-
ing to accommodate color, edit-
ing, and the dynamic use of ani-
"Tition in commercials. Mr. Dun-
ford cited several examples of tl
tremendous planning required bi
fore shooting even a simple seen
Mr. Klein showed the FPA
latest reel of TV commercials
pointed out that the industry
production of TV film comme
cials is concentrated mainly i
New York and that FPA men
bers were responsible for moi
than 80 per cent of the prodm
tion nationally — now exceedin
$80,000,000.
* * *
Jack Siegal Leaves Film Post
at IBM to Head Television Finn
>T A leading spokesman for fill
in business and chairman of
Association of National Advisoi
Audiovisual Committee, Jack 1
Siegal ,former manager of TV
Radio News and Film Activitie
for International Business Ma
chines Corporation, is the ne\
president of Vermont-New Yor
Television, Inc. and general man
ager of WVNY-TV, its planne
television station in Burlington
Vermont.
For the past nine years, Jacl
Siegal has been responsible for ai
IBM corporate motion picture ani
closed-circuit television activit
and for the company's informatioi
liaison with radio and televisioi
broadcasters. He has had exten
(CONTINUED ON PAGE EIGHT^
<![ET STOCK 'ROOTAGE
*JET/PISTON/HISTORICAL AIRCRAFT
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Honolulu
514-261
Los Angeles
482-3620
Washington, D.C.
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BUSINESS SCREEKl
i
Nilcs Ami f liv Sales A\\vetiii«|
Handling the package from soup to show
How you stage your sales meeting is a reflec-
tion on your own ability to organize and put
a message across. You can't very well inspire
your selling force if the example you set in
selling them is a poor one.
The Niles organization is prepared to work
with you in producing only a segment of
your meeting, or the entire package, includ-
ing build-up, site, theme, meals, speeches,
live show . . . even the organization of trans-
portation.
This is what we did just recently for Lawn
Boy. We not only produced a live show, we
staged a poolside cocktail party (photo.
above left), a golf tournament, a football
game, directed the speeches and wrote orig-
inal music for the show, among other things.
For the Converters division of American
Hospital Supply (Converters makes dispos-
able paper products for hospitals). Niles
directed the basic meeting, interspersing
speeches with two hour skits (photo, above
right) that also used original music . . .
music written by Niles' musical director,
Sid Siegel.
Regardless of how large or small your
needs, Niles is ready to handle them.
With zap.
PICTURES FOR THEATRE. TELEVISION AND INDUSTRY • ANIMATION • TV COM-
.S & SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
t . SALES MEETINGS • COLLATERALS • PACKAGED' COMMUNICATIONS
= red A. Niles Communications Centers, Inc
IN CHICAGO; 1058 W. Washington Blvd. 312-738-4181
IN NEW YORK: 108 West End Ave. 212-787-8770
IN HOLLYWOOD: 5545 Sunset Blvd. 213-462-731 1
NUMBER 6 ■ VOLUME 28
AT&T AMERICAN BANKERS ASSOCIATION
ABC-TV ■'■']! I i'M ABC-TV INTERNATIONA
L AMF AMERICAN HOME MAGAZINE AUDI
T BUREAU OF ■KOEIIIIililZSBi CIRCU
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OL COMPANY CBS-RADIO CBS- TV CONGR
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CH DOW CHEMICAL COMPANY EASTMAN C
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HYL CORPORATION ^BTT7!n-Tlffil',IJiV'IIJJiliM
FAMILY CIRCLE FOUR ROSES DISTILLE
RS FOSTORIA GLASS CO. ■L'Mk^illJilJM G
IRL SCOUTS OF THE U.S.A. HEUBLEIN
INC. IBM HEEME31M INSTITUTE 0
F LIFE INSURANCE INTERNATIONAL NI
CKEL COMPANY ^EMSEMMi JONES &
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MPANY ^MSMMMt LADIES HOME JOU
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IPS-VAN HEUSEN WMElEMiSWM CHA
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AL CROWN KMnUHMffl THE SATURDAY
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LECTRIC ■■l:lli'iJ><il.'['ii'hM!B PRODUCTS, I
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WOMAN'S DAY ^HnHIililMilHHi XEROX
right off the
(continued from page six)
sive radio and tv. experience in
Los Angeles, New York and Pliila-
i delphia.
j As a combat correspondent for
the Department of Defense during
the Korean War. Siegal made the
first broadcast for the U.S. radio
networl<s from the Inchon beach-
VISUALSCOPE
INCORPORATED
103 PARK AVENUE ■ NEW YORK CITY 17 ■ MU 3-3513
Jack Siegah hroadcaxt exec.
head during the successful UN
landing there; he received the
Bronze Star for action with the
1st Marine Division during the
crossing of the Han River.
WVNY-TV expects to begin op-
erations in mid- 1968, operating
on UHF Channel 22 from its trans-
mitter atop Mount Mansfield, Vt.
It will provide residents of Ver-
mont, northern New York and
nearby Canada (including Mon-
treal ) with programs of the ABC
Television network. •
* * *
Du Art Labs Net Income Up 14°o
in First Six Months of 1967
7^ Du Art Film Laboratories, Inc.,
has announced sales of $3,267,832
and net income of $99,772 for
the first six months of 1967, an
increase of 14 per cent over the
same period of the previous year,
according to a stockholder's re-
port issued by Irwin Young. Du
Art president.
Young stated that the steady
growth of the company is due to
its continuing expansion of plant
facilities in both the Du Art Build-
ing on 55th Street. New York, and
in its Canadian laboratory subsi-
diary. Associated Screen Industries
of Montreal. •
* * *
F&B'Ceco Industries Has Record
Sales and Profits in Last Quarter
Record sales and profits for the
first fiscal quarter, released by
F&B/Ceco Industries, Inc., show
that the nationwide suppliers of
professional motion picture equip-
ment had gross sales and rental
income of $1,512,000 for ,ht
three-month period which eijed
August 31. This represents i28
per cent increase over the sne
period last year. Net profit: of
$184,000 were 53 per cent la«r
than the same quarter in 1966
During the past quarter he
company also acquired a newii-
vision, SOS Photo-Cine-Op »,
Inc.. and opened a new Califoja
headquarters building on S ta
Monica Boulevard in the hear of
Hollywood. •
* * *
Elect Quarlin as President ol
Kalart; Schwartz Board Chairi'io
Leonard J. Ouartin has t;n
elected president of the K;it
Company, Inc., Plainville, Cm.
succeeding Morris Schwartz, fco-
dcr of the company, who has s-
sumed the post of board chairnn.
Ouartin becomes the firm's ip
operations administration office
Leonard Ouartin began his a-
reer at Kalart 30 years ago, joirig
L. I- Oiuirtiii: licads Kidart
the company as an inspector at r
majoring in mechanical engineer g
at the Polytechnic Institute if
Brooklyn. He was elected a \i -
president of the company in 19: .
became executive vice-president a
1961. Under his guidance, Kal t
broadened operations to enco -
pass the world market and pri -
ucts are sold in over 100 countrs
abroad. •
William Susman Named Execuii;
Vice-President, MPO Videotrons
■:■? William Susman has been de-
ed to the newly-created post f
executive vice-president of MI'
Videotronics, Inc. President Ai
old Kaiser made the annount-
ment. noting his promotion Irn
vice-president, a post he has fill'
since 1961.
Susman joined the New '^ i
company in 1956 as produci!
coordinator, later served as siul
manager and then as an executi
producer.
BUSINESS SCREE
%
^mmm.
Serving Professional
Film Producers Everywhere
De Luxe Laboratories. Inc.. 850 Tenth Avenue. New York, New York 10019(212)01 7-3220
West Coast: 1418 North Western Avenue, Hollywood, California 90027 (213) HO 9-3141
General Film Laboratories, A Division of De Luxe Laboratories, Inc.
1546 North Argvle. Hollvwood. Caltfornia 90028 (213) HO 2-6171
lUMBER 6 • VOLUIME 28
why three ARRIFLEXIB'st
ARRIFLEX 16S the right camera for the short runs
—whenever handling ease and mobility are prime con-
siderations. The ready-for-action Arriflex 16S weighs just
over 8 lbs. with 100 ft. daylight spool. 3 lenses, motor
and matte box! Handheld or on tripod, in the studio or on
location, its ruggedness, capability and versatility have
made the model 16S world famous.
The Arriflex IBS is a unique combination of every essential
professional feature. Its scope is broadened by a complete
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19
BUSINESS SCREE
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JMBER 6 • VOLUME 28
11
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7051 Santa Monica Blvd., Hollywood, Calif. 90038 ■ 51 East 10th Ave., Hialeah, Fla 33010
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These Events Made News in the Mol
i< Top honor.s in the recent competition sponsored hv thi
tional Agricultural Advertising and Marketing Association!
been awarded to Where Better Nutrition Starts, produce I
\ ear bv Fred A. Niles Communications Centers, Inc. for [
Foods. The 10-miiiute color film was created to show irnpl
animal nutrition gained through the use of Kraft livestocll
formulated with milk hv-products. Ted Bokhof directed.
o o o
Saul Padwo is the new director of the Scientific, Photogrl
and Business Equipment Division of the Business and Del
Ser\'ices .Administration of the U.S. Department of Comnl
A fonner official of the Fatrchild Hiller Corji., he heads til
\ision which serves as a major liaison center between the f
emment and the motion picture and photographic equipl
industries. Mr. Padwo succeeds James L. Oliver, recentlf
tired from this important post. He is the former corporate
ager, marketing planning and control at Fairchild Hilleil
has had more than 19 years experience in the electronics, \
trocheniical and electromechanical fields,
o e o
ir Governors of 14 states have joined the growing roster of I
lie officials who are urging the U. S. Post Office Departme
issue a commemorative stamp honoring the late Walt Dil
according to Saul Jeffee, president of Movielab, Inc., who f
ated the idea and is carrying on the nationwide campaii
In addition, Jeffee disclosed, more than 70 members ol
House of Representatives and 36 U.S. Senators have urgeq
Department and the Citizens Stamp Advisor\' Committe
issue the Disne\' commemorative stamp.
o e e
i~ Motion picture producer, WTiter and noted outdoors aul
itv' Lee Wulff, of Keene, New Hampshire, has received the f
"Outdoorsman of the Year" award. The presentation was
on .\ugust 26 at the Eighth .Aimual Winchester- Western EaJ
Outdoor Editors' Tournament, attended bv a number of th«
tion's leading magazine and newspaper outdoor writers I
conser\ ationists at the Winchester Gun Club in Bethanv, '
He received an award scroll and a Winchester Model 101
gun inscribed with the award on a gold plate. The OutdJ
man of the Year is selected by a national poll of more
■5,000 outdoor writers and conser\ationists and donated b\|
\\'inchester-Westem Division of Olin Mathieson Chemical I
poration. Lee Wulff s many fine hunting and fishing films ll
through network television and group film showing expcT
in recent vears, recruited countless enthusiasts into the vvl
of outdoor recreation. In 1963 he was honored as producJ
one of the top-rated television films made for the National [
Board of Canada.
o e «
^ Nearly 2,000 entries were reported for the International
and TV Festival of New York, according to Herbert Rosenl
ganizer and director of the event which opens October 20 a I
New York Hilton Hotel. 36 per cent of the entries were
vision commercials, four per cent were cinema commercl
industrial films accounted for another 28 per cent and ll
strips for 13 per cent. Public service television programs broi
in another 15 per cent and "filmed introductions and leaf
titles " for television programs made up the final four per ceil
the 1967 entries. The figures are said to represent an incrl
of 30 per cent over last year's festival.
• e •
ir The 10th American Film Festival, sponsored by the EdI
tional Film Library Association, will be held Mav 28-JuiI
196S at the New York Hilton. Blue Ribbon awards are g:l
12
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The 19th Annual Canadian Film Award
Crawleyg and Dan Gibson Share
TThree of Seven Awards given
-*- private companies at tiie 1 9th
Annual Canadian Film Awards,
presented September 23 at the Inn
on the Park in Toronto, Canada,
went to fihns created by Crawley
Films Limited, Ottawa. Global
Village, shot on four continents for
Volkswagen Canada, won a top
award for Public Relations Films;
The Perpetual Harvest was accord-
ed first prize among Sales Promo-
tion Films "for successful and im-
aginative use of sound, voice, and
music"; and The Entertainers, pro-
duced for Seagram (film record of
the 1966 Canadian Open at Van-
couver) shared top honors for best
Sports and Recreation Films,
Gibson Has Sports Winner
Dan Gibson Productions Lim-
ited won the other top award in
sports and recreation for their film,
Adventure — Trent Severn Style.
The second public relations film
award went to Peterson Produc-
tions Limited for Movin, "a light
but convincing, and at times ro-
mantic, description of modem rail-
roading."
Dan Gibson Productions also
won top honors in Films for Tele-
vision with Land of the Loon, cited
"for the beauty of its photography
and its simple, informative ap-
proach."
"Warrendale" Film of Year
Canadian "Film of the Year"
honors went to Warrendale and its
producer, Allan King Associates
This film also won first honors for
Feature Fihns at Toronto.
The National Film Board of
Canada, with five top awards, was
again the year"s most-honored
Canadian prize-winner. A special
award to Helicopter Canada cited
this film's "superbly appropriate
and inspiring opportunity for Can-
adians to view their country in
the Centennial Year."
The experimental film. Angel,
was best in this special class and
the Film Board was cited for its
Top Honors With Film Binl
"technical quality and poetic s
achieved in exploration of the i
matic medium."
The Film Board swept both
prizes in General Information
for Helicopter Canada and
Notes jor a Film About Donna >i^
Gail. The latter title was c;
"a truly remarkable film, forw
looking in cinematic trends; ti
commended for its etfective
gration of 'real" and non-real'
tion."
Dimensions brought the Nati
al Film Board its fifth and
top prize, as the best among F
for Children.
The Canadian Broadcatj
Corporation, which shared ho
with Allan King Associates
Warrendale. also received a
award for The Last Man in
World, in the category of Film!
Television.
Some 400 persons attended
formal dinner and awards c
monies. There were 78 films
tered by 28 producers across
country. The competition is S]
sored by the Canada Foundaliffl
the Canadian Association (■
Adult Education and the Cana^ai
Film Institute, The awards pre n-
tation was arranged, as in prc\
years, by the Association ot
tion Picture Producers and Lj
atories of Canada.
* * *
Athletic Institute and Calvin
10 Produce 8mm Sports "Loop^
ii The Athletic Institute, of '
cago, and Calvin Productions.
Kansas City, Mo., are jointly
ducing a series of 8mm 5;
Techniques loop training filni
continuing assignment expects
involve several hundred films
films permit students to an,
step-by-step performance of ch n-
pion athletes.
According to Larry Kauffi
director of marketing at Ca
"within each sport there will
number of specific film loops. <
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SINCE 1938
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DUMBER I • VOLUME 21
IS
FILMSTRIP DEPARTMENT
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Spotlight on HemisFair in San Antonio as\
Expo '67 Nears Final Closing on October it
■U Its only a matter of days to the closing
Canada's great Expo '67 . . . but withil»|
months another exposition will be born whej
San Antonio, Texas opens its "limited catif
gory" world fair, HemisFair, scheduled f(
April 6 to October 6, 1968. The category de
inition, bestowed by the Bureau of Inten
tional Expositions, gives official sanction
the Texas event.
HemisFair's theme, "The Confluence «
Civilization in the Americas" has already a
traded many overseas exhibitors, includii
Latin American nations who were not repri
sented at Expo. An attendance of seven (
eight million persons is expected on the 9'.
acre site which will house HemisFair at Ss
Antonio.
And, looking farther ahead, we've receive
a handsome brochure from the sponsors (
Expo 70, opening in Osaka, Japan on Marc
15, 1970. This is a "first category" world fa
which has the central theme of "Progress an
Harmony for Mankind." It will occupy a
815 acre site just six miles from Osaka.
* * *
10 Million Audience for "Amazing Arizotw
a There's good word from the State of Ar
zona's Development Board (at Phoenix) th;
their film. Amazing Arizona, has alreac
reached 10 million viewers in all 50 states du
ing the past year. Produced by Canyon Filn
of Arizona for the Travel Promotion Depa
ment of the Board, the 27-minute color ffli
has been distributed by Modem Talking Pii
ture Service. Inc.
(continued on the following page 73
At White House premiere of tieiv motion pictun
"M'e're On Our Way" as Mrs. Lyndon B. Joht
son accepts presentation print of National Youi
Conference on Satural Beauty and Conservcitu
motion picture produced hy The Jam Handy 0
ganizaticm. Cheryl Sheathelm, DansviUe, Mui
one of 150 youth leaders, who presented /i/'
It
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630 Ninth Avenue, New York N.Y. 10036
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INUMBER 6 • VOLUME 28
"Chris" Awards Honor Factual Pictures at
the 15th Annual Columbus Film Festival
■Influential Leaders in civic, cultural and business affairs at Colum-
bus, Ohio, provide the tactual film mcdiuni with considered judg-
ment and true American communit)' perspectiv e through the annual
effort of their Greater Columbus Fihn Council and its annual "Chris"
Awards Program.
Following long months of tedious rev iew and critical evaluation of
the nianv hundreds of entries to this event, Columbus has bestowed
its highest award, the "Chris" statuette, uyion 33 motion pictures
which its dedicated jurors deemed "superior" and, with their usual
generosity, they have also cited over 200 other films as deserving of
"Chris" certificate honors because of unusual content or creative
values for their intended viewers.
The Columbus Film Council's 15th annual awards ceremonies were
held on Friday ev ening. October 6th at the Fort Hayes Hotel. Speaker
of the evening was Tom Hope, market analvst for the Eastman Kodak
Companv. Screenings of prize-winning films were shared bv commu-
nity audiences on following days. We review in some detail the 33
"Chris" statuette winners. The Editors regret that we Ust only 159
of the certificate awardees, citing those titles sponsored bv business
and industrv-. important health and safety films and travel films hon-
ored at Columbus this year.
Columbus does, however, merit this detailed report because this
city-'s contribution to better understanding of the value of the factual
motion picture mechum is incalculable; it should prove an inspiration
to other U.S. cities whose many civic groups and other potential audi-
ences would benefit, as Columbus surely has, from this searching
look at factual fOms.
WINNERS OF STATUETTES
•ti Top award winners of "Chris"
statuettes from business, industry
and trade groups are listed first;
"ANIMAL KINGDOM"
Sponsor: So. African Tourist Corp.
• Africa's game preserves are pic-
tured in a photogenic survey of the
animals in their native habitats.
« * «
THE CLEVELAND ORCHESTR.4:
"ON'E MAN"S TRIUMPH"
Sponsor; The Bell System
(Ohio Bell Telephone Company)
■ The story of conductor George
Szell and the Cleveland Symphony
Orchestra-beautifuUy presented.
Sharing the spotlight is the famed
150-voice orchestra chorus.
* « X
"DISCOVER AMERICA"
Sponsor; United Air Lines
Producer; Reid Ray Film Industries
1 ^*s
W
' :*^^\.
• The U.S.A. from coast-to-coast as
seen with spectacular helicopter se-
quences which take the viewer from
the East Coast to the Pacific Ocean
and the Hawaiian Islands. Great!
• • •
"ELEGANCE
IS AN ALMOND"
Sponsor; The California
Almond Growers E.xchange
Producer: Jason Philips Productions
■ A bright, colorful story of the
growing and marketing of almonds.
Pictures and story line are outstand-
ing; plus excellent recipes housewives
will be eager to try.
* * *
"FROM COW TO CARTON"
Sponsor: Ex-Cell-O-Corporation
Producer; Wilding. Inc.
■ The story of the .American dairy
industry is depicted thru animation
and live photography. Combining
the engaging technique of stop-
motion animation and colorful live
fi
I^E^HE-/-.IiJHiH
ftft
; ._■•— ^ --jye:
• mm
-^.-ii^^ii^Sttl^KKl
"Space Navigation" studies tech-
niques used in exploring outer space
"From Cow to Carton" uses ani-
mation to tell story of dairying.
action, the film contrasts old-fash-
ioned handling of milk with today's
fast, sanitary methods.
• * •
"IF YOU'RE READY"
Sponsored and produced by the
Douglas Aircraft Company.
(McDonnell-Douglas Corp.)
• This film encourages high school
students to take advantage of all
their schools provide to help pre-
pare them for such stimulating, re-
warding careers in the aerospace in-
dustry, which are portrayed.
"IMAGINATION 10"
Sponsor: Champion Papers.
Producer; Morton Goldshoil
Design Associates.
• The signs and sounds of trains;
freights, passenger trains, etc. and
the people who run them are de-
picted in an imaginative, vivid diary
of railroading. Prepared in conjunc-
tion with a published monograph on
the printed ephemera used by the
railroads.
::: * *
"THE OWL WHO
GAVE A HOOT"
Sponsor; Office of Economic
Opportunity. U. S.
Producer: John Sutherland
Productions, Inc.
• An animated motion picture pro-
duced for the OEO Consumer Edu-
cation Program is aimed at viewers
in underprivileged areas, to show
"The Owl ^Vho Gave a Hoot" was
made to help victicrs in undcrpriv-
ileged areas to get money value.
them how to get full value for the
money they spend. Also shows posi-
tive steps to be taken through the
OEO Community Action Programs.
* * *
"POISED FOR ACTION"
Sponsor; Prudential Insurance Co.
Producer: John J. Hennessey
Motion Pictures
• Outstanding players of the National
Football League demonstrate basic
football skills as narrator Duffy
Daugherty stresses physical condi-
tioning and plenty of practice as
ihe essentials which make players
"great."
• * •
"SPACE NAVIGATION"
Sponsor: The National
Aeronautics & Space Administration
Producer; Graphic Films Corp.
"W'ingi to Great Britain pictures
Scotsman's s-ports prowess during
tour from the sea to the highlanc'
• An exploration of the means
which man navigates between cele
tial bodies in continuous motio
across great distances in space.
» * *
"STEEL AND AMERICA"
Sponsored by the
American Iron & Steel Institute
Producer: Walt Disney Production
• The late Disney's cartoon chara
ters enliven a most definite film c
the history and processes involved
steel-making. Photography and ed
ing superb; winner of a top wor
industrial film award.
• • •
"SUPERCONDUCTING
MAGNETS"
Sponsored and produced by the
Argonne National Laboratory
• Many important areas of researc
and development require the use <
large magnets which consume in
mense quantities of power. This fill
describes design problems and stabi
izing techniques which make it po
sible to produce large, reliable coil
"TOMMY LOOKS AT CAREERS
— CHElVnSTRY"
Sponsor; B. F. Goodrich Co.
• Teenagers learn how chemistry
vitally involved in meeting bas*
needs of man; food, shelter, healt
transportation. The many career (^
porlunities in chemistry are sho\»
in this profession which is forevi
moving toward discovery.
IB
"WTNGS TO
GREAT BRITAIN"
Sponsor; Pan American World
Airways
Producer: Henry Strauss & Co., Inc
• Intimate, witty portraits of peop
and places of Great Britain are con
bined with broad views of town an
country — its wealth of historic
(CONTINUED ON PAGE 71
BUSINESS SCREE
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F»7
'UMBER 6 ■ VOLUME 26
II
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Diary of Events at Lisbon
Notes oil the Interiiutioiuil liuliistrial
Film F'Vstival — KeporU-d by Jane Senior
Tuesday: 5th Septembi-r
ii- The 8th International Industrial Film Festi-
val opens. Small and large industries from IS
countries in Europe — as well as Canada,
Japan and the United States of America —
have brought their best industrial films to
Lisbon, Portugal to view, discuss and to award
honors. This year's hosts are the Association of
Portuguese Industries, represented by Dr.
Jorge Colaco Dias, a man who typifies the dig-
nity, courtesy and friendship of this nation.
Lisbon must be the only capital city in
Europe where, in one's luxury hotel, you can
hear a cock crowing — the first reminder that
Portugal is an agricultural country poised on
the brink of massive industrialization. But the
International Fair buildings on the banks of
the River Tagus, where the Festival is held, are
as modern as the seventies.
Films from the U.S., Japan and Spain
Films are shown in two theatres — in one,
A Touch of Diamonds (USA), the Norton
Co.'s motion picture on industrial abrasives is
shown on the same program as wide-screen
presentations of the electrical supply industries
of Japan and Spain (Hida, a beautiful film on
the life and industry of a remote mountain re-
gion — and El Salio del Torre jon, about the
building of massive dams). Taler Taler was a
German film on basic economics, Iminarssuag.
the Creai Sea. a Danish film on Greenland,
which opens your eyes to this little-known
land.
Then there were Portuguese films about the
new industries: automobile assembly, steel and
paper-making {Aha Velocidade. O Togo e o
Aco and Arvore-Papel). From Britain there
was a film to help small businessmen borrow
money from the bank (Parnassus Needy). We
also viewed a Norwegian newspaper film {So
That We Can Know), a Swiss hydroelectric
plant (Fahrt Frei) and learned about social
problems in Italy (Un Dedmo di Terra).
World Interest in Accident Prevention
In the other cinema I saw films on accident
prevention: Everything to Lose (Caterpillar),
Tidy Why and On the Safe Side (Britain),
Pas de Risque — a brilliant French film on
manual lifting techniques and You and Office
Safely. Xerox's highly effective film that
teaches through humor. The prize-winning
films in this category were the Portuguese
Cronica do Esforco Perdido. Symphonie in G-
dur. from Germany (summaries attached).
* * *
JVednesday: 6th September
i-t The opening film — Once Upon a Time
(France) could be a bedtime story — but this
began the day with such a good start that it
produced a whole crop of prize-winners. With
English sub-titles, this is a great film made by
George Roze to "sell" French Railways with
such subtlety and effect that not even the most
sensitive European could object. In fact the
film gained the major award in its category.
20
Holding Britain's "Grand Prix" award are (/<)
Mitc.'i Pills-Tucker (Courlalds) and Peter Co,
ham of England's Central Office of Infornuilu
as well as the City of Lisbon's special aw a
for "showmanship".
{The Festival rules, laid down by the (
federation of European Industrial Federal
disbar "all publicity films touting .some pn
uct". Many sponsors and producers find il
difficult to imderstand — but this year a niii
ber of fine films, including the Italian " 1
Test" sponsored by Fiat — and some I
entries — were rejected by the Internatiai
juries on the grounds of their 'sales intentions
Winners from today's viewing sessions \\t
Shell's The River Must Live (reviewed
Business Screen ztl, 1966), Men and s
— Rulers of tlie Elements, made for Canud
steel pavilion at Expo 67 by the Rank Sh.
Films Group (there were three "Expo" tili
at this year's Festival). Awards also to /.
d'A cier ( France ) , Indus Waters produced I
the World Bank by Film Producers Guild
London to record a great international projc
and Resonanzen. a fine German film on m.
keting.
Award \Mnners from Germany ;md the I '.^
The Germans showed two other films win
later gained them awards. Kleben, on ad! -
sives. and Stahlfahrt. showing how safety 1;
tors can be built into cars by using good r;
materials. Later we saw the US.-^'s only auai
winner. International Minerals and Chemii
Corporation's imaginative The Growing Pd'
Another U.S. film which earned appl,
from the Festival audience was Kids ,
Cookies whose charming and unusual en
mentary was the cause of much discus^)
when the screenings were over for the day
During the day, six of the 12 PortugiiL
films were shown and made a big impressii
Papal (paper-making). E Era o Mar (touri^:
A Metafisica do Chocolate ( confection.. :
Scooter Sinfonia (automotive). A EmbaUr^i
de Vido (the glassmakers craft) and i
award-winning Arte e Oficio de Ourives (t:
beautiful work of the goldsmiths and silvc
smiths of Portugal).
When we arrived yesterday, most of us km'
little about Portuguese industry except that:
exports port wine, cork and sardines. Tod:
through these interesting, highly-professioi
films, executives and journalists of the Festii
not only learned a good deal about Portuga
industrial strength, but they have developed
respect for Portugal's sponsors and fib
makers in their use of their medium.
Apart from a few 16mm projectors
(continued on the following page 2
BUSINESS SCREII
'Wide, Wide World of Sponsored Films'
Association Films' Theme for '67 -'68
The War Years/
Anthology
Of Our Times
rhc War Years," an anthology- of more
11 65 films commemorating the 25th an-
rsar> of America s participation in World
11 II (from Pearl Harbor to the signing
■I the peace treat\' with Japan), has been
nrpared by Association Films for 16mm
li^tribnti(»n.
The half-honr and hour-long films, selected
1 111 the award-winning CBS-News series,
1 Twentieth Century." are comprised
\artime documentan, f(K)tage, special
i\iews with military leaders, corre-
ilents and personalities of the period,
contemporary footage of battle sites,
' former theaters of war.
W .dter Cronkite, who narrates the films.
U.i\ this to say about the .\s.sociation Films-
(.BS project; "For tho.se of us who lived
through those years this series has special
meaning. Thanks to the related journalistic
'Continued on page three}
'Child of Darkiifss — Child of Liffhl'
Foster I'nrfnts' Atrard ff inner
Sponsored Films
And 'Urbanization'
L'rbanization and the problems this 20th
century phenomenon ha\e brought about
are discussed in se%eral new sponsored films
in heavy demand from organizations,
schools, and television stations. These head-
liners include;
"The Unending Renaissance." .\ Krical
portrayal of Philadelphia's architectural his-
tory and massi\e new urban renewal pro-
gram. The film points up how rapid urbani-
^Continued on page three*
AF'sNew 'Compact/360
With iiist.ill.ition oi the new S\stem/36()
Model 2(1 IBM computer in its Reports
ter ( Ridgefield. N.J.). .Association Films
low issuing mimthly film distribution
iipurts in ,1 new format.
< illed Ccitipuci/SSO. the reports ha\e
II completeU redesigned to pro\i<le the
^t possible information in a format that
incise, succinct and easily interpreted.
The Compact j ■iaO reports are in a con-
venient new size, measuring 8% by 11%
inches, for easier filing and reference. In
addition to infonnatinn formerb provided,
the new Television Distribution report now
gi\ es the dollar \ alue of each telecast, based
on rate card information furnished by sta-
tion and industry sources.
The reports gi\e the following data for
{Continued on poge four)
"The wide, wide world of sponsored fUmsr"
These few nords sum up the scope, breadth
and depth of our medium, -As the curtain
goes up on the '67-'68 sponsored film season
there are many exciting, challenging and pro-
vocative new films waiting to be seen.
On community screens, in classrooms and
auditoriums, and in millions of T\' house-
holds audiences will watch such films as
these unreel;
"Birth of a Helicopter" (Sikorsky .Air-
craft ) . How the military copter has revolu-
tionized modern warfare and its baptism
under fire with the Marines in \ietnam.
"Child of Darkness. Child of Light" ( Fos-
ter Parents Plan). Winner. "Blue Ribbon"
.■\«ard. .American Film Festival, this tender
troubling film shows the work of Plan in
helping children of the South .American
"Barrios." .A Wilding Production.
"Economic Education; .A Part of the
.Main" (Joint Council on Economic Educa-
tion and The Sears-Roebuck Foundation).
Disturbing evidence that young people are
sorely lacking in a solid grounding in eco-
nomic education and what can be done to
correct this situation. .A Centron Production.
"Florence; Days of Destruction" (Com-
mittee to Rescue Italian .Art). Directed by
Franco Zelfirelli ("The Taming of the
Shrew") and featuring Richard Burton.
This film tells of the harrowing destruction
of art treasures and archives when the floods
came to Florence, Italy.
"Gemini; .An End and a Beginning" (Gull
Oil Corp.). Produced by NBC and featuring
newscaster Frank McGee. This dociunen-
tar\- summari/.es the Gemini space program
and looks upward to the exentu;d moon
landings.
"Home Sweet Healthier Home" (Lysol
Home Health Information Bureau). A merry
merger of f.ict and fancy that chronicles
man's efforts to make his home sweeter,
cleaner and healthier, and how he has suc-
(Continued on page fovr)
>t3en
nnel
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28)
SUMBER B ■ VOLUME 28
»
I
Association Films
INCORPORATED
"America's First Distributor"
Executive Offices:
600 Madison Ave., New York, N. Y. 10022
BRANCH LIBRARIES AND SALIS OFFICES
RIOGEFIELD, N. J. U GRANGE, ILL. DALLAS, TEXAS OAKMONT. PA. HATWARD. CALIF.
600 Grand Ave. 561 Hillgrove Ave. 1621 Dragon St 324 Delaware Ave 25358 Cypress Ave
WHitney 3.8200 352.3377 Riverside 88757 Allegheny County 7830100
828-5900
Midwest Sales Office: The Wrigley Building, Chicago, III.
;N CANADA
ASSOCIATION. INDUSTRIAL FILMS
135 Peter Street. Toronto 2B, Ontario
CATV- Audience Stretcher
CAT\^ (communit\- aiiti'iiiia ti'le\ision) systems now make
it possible for persons living in mountainous, geographically-
remote, and other poor-reception areas to see tele\ision pro-
grams they might otiierwise be denied. Tliiough CATS',
programs are "picked-up" from regular T\' stations b\- power-
ful antennas (usually located atop high mountains or towers),
amplified and sent by cable directly into homes in the area
served. Viewers pay an installation fee and monthly cable
charge for the ser\ice.
According to "TA' Communications.' an industry- trade
magazine, there are appro.\imately 2,100 C.\T\' systems in
the country. Essentially a method of "rebroadcasting ' existing
programs, CATV' operators are now developing their own local
programs. 0\er 53 per cent currently operate one or more
locally-originated channels.
And, as with coinentional T\" programmers, they are look-
ing to sponsored fihiis to help fill those broadcast hours. Pro-
gramming of sponsored films will increase dramaticalK' be-
cause new CAT\' equipment on the market makes it possible
for cable broadcasters to provide theii- subscribers with as
many as 20 channels through one cable hook up.
For several years we have served CATV systems with spon-
sored films. Recently there has been a marked increase in the
amount of C.\T\' usage, attributable no doubt to the number
of SNstems that now augment their off-the-air broadcasts with
local originations.
For our sponsors this means additional audiences in areas
heretofore unattainable through television.
WLAR-TV, Athens (Tenn.) 71 Cahl,- ( .,„i;,„rr.. ,,r,.Kr,;<ii.-
of free films each (lay. .4 comf>lrli\ rninpitil ^titilin. it htis tiro
cameras, one 16mm projector, a truck for litleotapin^ anil lire
telecasts, tico viileotnlie recorders, monitors and other sophisticated
equipment. The studio's available free ti> the local and county school
systems who are hooked up to WLAR-TI' irith no line charges.
The Sponsored Screen Scene
Ste\e McQueen iii.u lia\e top billing in the new acKenture epit
"Tlic .Sand Peljbles," but the unsung star is a gutsy gunboat calleiil
the San Pablo. It is an almost-perlect reproduction of the perky |
craft that used to ply the Yangtze Ri\er in Ohina during oui
"gunboat diplomac\ ' period. Difference is below decks where ill
powerful Cummins Engine (out of camera range) does the worif
that steam once did. A fine action-filled nine-minute short tells "1
Secret of the San Pablo," now in T\' release eourtes\ of CumminsI
It's narrated by Richard Crenna . . .
Speaking of stars, \oull find them aplenty from the ranks
professional football and baseball in American .Airlines' new quar-'
ter-hour "Splendor in the Rough." It s a razzle-dazzle recap of thi
recent Astrojet Golf t.'lassic with a hard-dri\ing rock and rol
score and telephotos of Willy Mays. Bart Starr, Sandy Koufax anc
a score of others blastin' em down the fairwa\' . . .
If \ou want to get as close to a cruise as possible, catch Italiai
Line's pleasure-packed ocean vo\age called (appropriate!)' enougli
"The Crossing." It's 28 minutes of gourmet dining in the gram
st\le, topped off with a ga\' round of such shipboard pleasures a'
dancing, deck tennis and sun-worshipping at poolside. It's sel
aboard the sleek super-liner "Raffaello", . , There's more than
meets the eye in a slick si.\-niinutes called "A Study in Fomi,'
showing how steel provides the strength and shapes that foni
E.vpo 67's architectural triumphs. Filmed b\' Dick Durrance, alsi
one of the world's foremost skiers, and edited b\' Jean Oser, ii
richK' deser\'es its many Oscar-lades . . ,
"The Front Page," the hectic Hecht-Mac,\rthur classic new^
paper \ am has spawned much hokum and plentj- of hoke>' niovie^
about jounialisni. At last there is a film that pa\s tribute to tlv
profession b\' showing, without praise or preachment, what it's liki
to cover a stor\'. "Did You Hear \\hat I Said?, " sponsored b\ Tin
Newspaper Fund (a foundation of The Wall Street Journal), fol-
lows fledgling reporter Frank Ritter on his first big assignment fm
The Nashville Tennessean. .More than .30 hours of film was ex-
posed to get the 33 minutes running time on the screen. The result
is an honest, true film, well deserving of the coveted CIXE "Golden
Eagle" ,'\\vard it received as one of the outstanding films of tin
year . . .
Manos Hadjidakis, composer of "Never on Sundav'," also wrotr
the film-scores for "The NIainland of Greece " and "The Islands ot
Greece." two cinematic od>sse\s from Olympic .Airwavs that couki
send the most travelled tiaveler to his nearest agent. Each is an
Ode to a Grecian Yearn we all have . . . Sears' "High in the
Himalayas" continues its climb up the T\' heights, now haviii'-
reached 29 million viewers via 463 telecasts. Sir Edmund Hillarv
narrates this film record of his memorable ascent of Mount Taw-
eche in Tibet on an errand of goodwill: to bring to Sherpa and
other natives the wherewithall to build schools and install running
water . . .
Nothing racks up audiences faster than a good racing film. In
Ma\ of this year. Firestone's "Showdown '67." plaved to almost
.seven million tele-viewers during its national pre-release with .til
prints working . . . STP's "International 300" (the 66 Indy) put 11
million in the driver's seat at some 2.50 telecasts . . .
Star stutf: Robert Hooks, featured in Preminger's honiiin' hoin-
il\' "Hnrrv- Sundown." can be seen in the National Urban League s
"The Road .\head." a fine dociimentars -of-our-times. Hooks is al'^i'
in the new T\" series "N.Y.P.D.," about New York City's finest . .
Mia Farrow's popularitv is higher than e\er in Seventeen magazim- ~
tribute to teens, "The Age of Curiosity." It's been shown 1.5, .51U
times in schools and organizations and has been on T\' 195 times.
Mrs. Sinatra has been seen b\ more than se\en million teenager^
and adults so far . . . Judy Collins, popular pop-rock-iolk siiigti
has helped zoom Institute of Life Insurance's slice-of-life docuinenl-
ar\ "Time . . . and a Place to Grow" to a fanc\ four million audi-
ence so far. Jud>'s theme from the film available free on LP. W f
li.ne a few copies if \ou would like one . . .
sensitive turopean couia ODjeci. in lact tne /\pari irom a lew loiiiiu piu|cciui>
film gained the major award in its category, (continued on the following page 2
20
BUSINESS SCREE
i
'Rain, Rain, Go Away'/
lis II ,„„l,rt„l living i Girl
Survey Shows
Feminine Hygiene
Is Widely Taught
I Fciiiiiiiiic hygiene is taught at least once
tjetween grades 4 and 12, according to 80
per cent of the high school principals re-
sponding to a sur\ey conducted b\ Personal
Prodncts Companv'. Seventy-eight per cent
|-epnrted that motion pictures are used as
teaching aids in feminine hygiene units.
I These findings provide new evidence of
fhe ven. large audience potential for spon-
tored films about growing up. Personal
Products Compaii) is reaching this audience
Ihrough a coinprehensi\ e program of free
eaching materials on feminine hygiene,
M'hich includes a new film "It's W'onderfid
(Being a Girl.' Since its release in January,
Ithrough .Association Films, it has been \iew-
td b\ more than half-a-million students,
teachers and parents.
I The film. b> .-Vudio Productions, examines
the emotional anil biological aspects of
KTowing up through a story line that insoKes
■situations, fashions and st\ les of conversa-
iion that are meaningful to toda\'s teens.
Interestingb-, the Personal Products sur-
•ey confinns an earlier stud\' b\' .Association
•■ilms that show ed that films on famih- re-
jlations. marriage counseling and sex educa-
tion are needed the most In home eco-
nomics teachers.
"Uain" the term sometimes used to de-
scribe the scratches that appear on motion
picture prints can be rcmo\ed through Per-
ma-New treatment.
.Association I-'ilms, a Perma franchise
holder, is able to pro\ide this chemical
treatment — it makes up to 90 per cent of
all scratches non-\isil)le during projection
— from four of its distribution centers.
So far, many thousands of our sponsored
and rental prints have been treated and
gi\en this ne«' lease on life. The rejuvena-
tion includes thorough cleaning of prints
prior to the Perma tre.itment. Prints emerge
fresh, new-like and more flexible and re-
silient.
The cost is nominal (compared to the
price for replacement prints) at S8..50 per
thousand feet (about 28 minutes running
time). As a special offer, we will Perma-
.\ew any badK-scratched print free. Just
send it in with a covering letter.
New prints should be treated \\ ith Perma-
film before going into distribution. This
companion process toughens the emulsion
and protects prints against scratching, curl-
ing and brittleness. Good insurance, too,
for a longer print life.
APs Catalog
Biggest Yet
.Association Films' new 88-page catalog
of more than 1,000 free-loan educational
and special purpose films is the largest in
the compan\ s histor\ . It reflects the strong
growth of the company in the past 12
months, especialK' .Association Instructional
Materials. .Association's sales and rental
division.
.A major factor in .AIM's burgeoning posi-
tion in the field of education has been the
actjuisition from CBS-Xews of the non-
theatrical rights to the award-winning tele-
vision series, "The Twentieth Centun.. " For
\ears offered on a free-loan basis the films
— more than 200 of them — are now being
rented to schools and organizations.
Approximately 150 "Twentieth Centurx '
subjects are also available through .AIM for
sale. The catalog is newly designed through-
out, from front cover to rear logo.
'The War Years' Series
(CoM'mued from page one)
forms of motion pictures and telex'ision,
we can re-live the high moments of those
Ivears. It is m\- hope that 'The War
pears' will be widely seen and studied.
i,dl> during the next years which
the 2oth anniversary' of World War
M.
Many of the films in the project have
won awards for excellence in festivals
throughout the world. Included are:
'From Kaiser to Fuehrer" (the rise and
fall of Germany's Weimer Hepublic);
' ll: Third Term to Pearl Harbor" (the
tionths of isolation and neutralit>' in
I .S. ); "D-IDay" (a two-part documen-
on allied strategy and landings).
\Ko "The Battle of the Bulge" (Ger-
n,[ii\'s last ditch attempt to roll back the
ill)rd offensive); "Siege of Leningrad"
(The S80-day siege that culminated in a
smashing defeat for Germany) ; "Hiroshima"
(the dropping of the first atomic bomb);
"Man of the Century— Churchill" (a two-
part biography of the late British leader);
"Mussolini" (the rise and fall of II Duce,
I tab's Fascist leader); and "Who Killed
.Anne Frank':*"' ( the relentless search b\ .Anne
Fr;mk"s father and other dedicated Jews for
former Nazi war criminals).
The films are being offered — for rental
and sale — to schools and colleges, veterans
orgiuiizations, the armed forces, clubs and
fraternal groups, and other community or-
ganiz;itions. The art department of C;BS-
News has designed a special brochure ""The
War Years 19:39-194.5," which may l)e had
at no charge b\ writing Association Films.
600 Madison .A\enue. New York. N. Y.
10022.
Sponsored Films
And 'Urbanization'
(ConHnued from page one)
zation blighted much of the cit\'s charm
and changed its "Quaker orderliness" into
squalor. Community-minded citizens and
businesses, such as the Insurance Compan\'
of North .America (the sponsor of the film),
are redeveloping the city.
"It's Y'our Decision — Clean Water." The
League of Women X'oters and the Soap and
Detergent .Association joined forces with
this film to make a strong ca,se for installa-
tion of secondars- sewage treatment facilities
as a partial solution to the pollution of our
water resources. To date more than se^en
million persons have seen the film on T\'
and at group showings.
"".New .Air for New York." Dramatic proof
that something can be done about air pollu-
tion in our cities. In this instance Consoli-
dated Edison, New York City's electric
utilities compan>-, tells how it is improving
the air New Yorkers breathe even as it in-
creases the power output necessary to keep
the city humming.
"The New River." Kimberly-Chirk Cor-
poration tells how it is meeting its obligation
to keep streams and other wiiter sources
free of dangerous pollution caused b\ in-
dustrial waste through cooperation with
local authorities in seven sections ot the
country.
"Design for a C;ity." The story ol what
the Philadelphia Uede\clopmeiit .Authorit\
is doing in this historic old city to restore
and preserve landmarks, rebuild the clown-
town area, relieve traffic congestion and
make it a better place in which to live,
lievnolds Mel.ds Company is the .sponsor.
% of
StJCn
•nnel
oup.
gine
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ork-
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In-
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the
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28)
DUMBER B • VOLUME 28
2S
I
Wide, Wide World of Sponsored films t
(Continued from page one)
ceeded, thanks to luda\ s clisiiilcctaiit sprays.
Wilbur Streech Productions.
"In a Diamond's Glow" ( Dc Beers Con-
solidated Mines Ltd.). The 20 inillion-to-one
gamble that is the name of the diamond
mining game, showing how the precious
stones are mined, processed and cut and
become a lasting s\mbol of remembrance.
Henn, Strauss Productions.
"Kids and Cookies" (National Biscuit
Company). Winner "Blue Ribbon" Award,
American Film Festival, CINE "Golden
Eagle" Award, this refreshing film uses the
voices of children instead ot narration to
tell of a trip through a cookie factory. Audio
Productions.
"The Man from A.U.N.T.I.E." (Insurance
Information Institute). An animated sci-
ence-fiction spoof about a visitor from
\'enus who learns a lot about insurance in
13V2 entertaining minutes. John Sutherland
Productions.
"The Managerial Revolution" (National
Industrial Conference Board). This award-
winner, narrated by Hal Holbrook, tells of
the factors and forces that have shaped our
times, with emphasis on the 20th century
industrial revolution. Henr\- Strauss Produc-
tions.
"Monument to the Dream" (American
Iron and Steel Institute). The film story of
one of the most staggering feats of en-
gineering: construction of the St. Louis
Gatewa\ .^rcli, designed b\' .Architect Eero
.Saarinen to honor the pioneers who pushed
west. Charles Guggenheim Productions.
"Open Outcry" (The New York Coffee
and Sugar Exchange). A candid close-up
of the world's only coffee and sugar market-
place where floor traders in "open outcry"
trade and sell. John Peckham Productions.
"The Pursuit of Cleanliness" (The Soap
and Detergent Association). A witty chron-
icle of the e\olution of soaps and detergents
from ancient Rome to outer space. A Wild-
ing Production.
"Saddle Up" (Merck and Company). The
enjoy ment of owning and caring for a horse
with helpful hints on grooming, riding and
competing in equestrian events. Produced
by Creative Visual Media.
"Search at Schering" (Schering Corpora-
tion). The complicated, time-consuming
and costly steps in the long road toward
medical discovery, in this case, the develop-
ment of Garamycin, a broad-spectrum
antibiotic. .-Vegis Productions.
"Showdown "67" (Firestone Tire & Rub-
ber Company). An action-packed antholog\'
of auto racing at such tracks as Riverside.
Daytona, Sebring and Atlanta during the
1967 season. Triangle Productions.
"Simply Beautiful" (Avon Products, Inc).
.Aptly titled, this stimning Technicolor film
is a primer on lo\eliness that showcases —
high fashion st\le — many Avon products.
John Peckham Productions.
"The Social Values of Marketing" (Get
pral Foods C>>rporation ) . C. W. Cook, chaii
man of C:eneral Foods Corporation, pose
the question: "Do we have the power t
change the course of economic historyf
A provocative and probing discussion of oii
productive system.
"Thirty Days in May" (Firestone Tire
Rubber Company). The '67 "Indy 500" an
the new sound — whooosh — that was hear
round the world when Parnelli Jones" tui
bine car set 18 new track records and cam
within three laps of winning the race itsel
Racefilm Productions.
"TWA"s US.V" (Trans World Airlines)
Starstream jet journey that takes audience
from the towers of Manhattan to the towei
ing white-peaked Tetons and manages t
pack into 28 minutes more of America tha
the most inveterate traveler has probabi
seen. A Carl Dudley Production.
"'Voyage to Akimera" (Institute of Lif
Insurance). Intrepid I8th century advei
turer, Robinson Crusoe, is shipwreckec
happens upon a mythical land called Ak
mera and learns from a native some impor
ant facts about our economic system.
\isualscope Production.
"The Wonder of Water" (America
Waterways Operators, Inc. ) . The man
benefits gained from the utilization, in
pro\ement and maintenance of our 2.5.00
miles of waterways and what it all meat
to each citizen. A Jam Hand\- Production.
IB)
M
UNICEF Films
Play Big on TV
To date, more than 120 million persons
have viewed UNICEF films on their home
TV screens. This audience figure is amazing
when it is remembered that peak demand
for the films occurs during October, United
Nations month.
The most-televised film in the UNICEF
group is "Three of Our Children," a three-
part 28-minute film narrated by James
Mason. It has been on television 394 times
and has been seen by almost 18 million
persons.
The most widely seen subject is Danny
Kaye"s Paramount classic "Assignment;
Children." More than 20 inillion have view-
ed it at some 374 telecasts.
Pablo Casals, world renowned cellist, is
heard with the Budapest String Quartet in
"Children of the Sun," one of the most un-
usual and widely-acclaimed UNICEF sub-
jects.
'Compact/360 '
(Continued from page onej
each confirmed telecast: market area, sta-
tion call letters, affiliation, (network, inde-
pendent, ET\'. CAT\' or closed circuit)
type of telecast (color or black and white),
date, day of week and time of telecast, time
class, number of T\' households in market
area, and the estimated audience. Totals
are given for the period (calendar month),
year to date, and cumulative since distribu-
tion started.
The 16mm (non-theatrical) Report pro-
vides, in adcfition to the monthly summary
or recap of activity l)y states: name of organ-
ization, location, course of study in which
film was used, evaluation (or film-users
"rating" of film), date of showing, number
of showings, total audience, and a break-
doM'u of audience by nmnber of men.
women, boys and girls in attendance.
Association Films has installed the Sys-
tem/360 computer to provide the most
complete information possible about a
sponsor's distribution program in much less
Safety Briefs
Liberty Mutual Insurance Company's "The
Six Deadty SItids" is a 27"2-minute skid sur-
vival course showing what causes skids and
how they con be controlled. Internationally-
famous driver Denise McCluggage demon-
strates how to drive to survive ... In "No
Accident," a 23-minute film. The Ford
Motor Company uses Bob Considine to tell
what the company is doing in safety research.
Impressive scenes show impact tests, car-to-
car collisions, and cars rolling over, proof
positive that Ford's first concern is your safety.
time than was formerlv possible. Monthl
distribution reports are now processed
about one-fourth the time.
Like the Coniinict / S6() report itself, th
Model 20 computer is compact, due in pai
to microelectronic circuits in the system. 1
is capable of reading 1,000 cards a minuti
In addition to the monthly distribution r<
ports. Association Films has converted it
entire mailing list to the System/360 tecV
nology . Names are stored and "read out '" o
zip coded labels in a fraction of the tim
formerlv required for addressing. The con
panv's Fall mailings were addressed b
IBNl 360.
20
aciiaitivt L^uiwpv-aii cuuiu ULijv*_i. lit l^ici lilt /-vpai i imiii a lew i tmilil ^iiujc»_n.n3
film gained the major award in its category, (continied on the following page 2'.
BUSINESS SCREE
>:
5BON DIARY: A FESTIVAL REPORT
3NTINUED FROM THE PRECEDING PAGE 20)
lools and mobile units operated by the (Jov-
unent and such organizations as Shell Oil.
;re is no distribution of industrial films in
rtugal except in the movie theatres. Con-
juently. sponsored films must be restricted
one reel in length and the product references
isl be guarded to the point of non-e.\istcnce
this is a real challenge to the film makers
and they have responded with films which
II influence audiences throughout the world.
Two other films which will be remembered
ig after today, are Sweden's A Place to Live
lich deals with the problems of town plan-
ig and Henry Strauss" Small Miracle, made
IBM to explain the part played by tech-
logy in our lives today.
kursday: 7th September
It is strange how subjects seem to fuse te-
ther at film festivals — this year it seems to
pipelines and hydroelectric projects; though
1 analysis of the entries shows that 17 of the
ms deal with social subjects, people and
aces — but this morning it is 'food and
ink' that draws audience attention.
Holland Terra Feriilis was made for the
utch Ministry of Agriculture by Carillon
Ims N.\'. and was planned for theatrical re-
ise as a vehicle to exploit Dutch dairy pro-
ice, bulbs, flowers, livestock, in fact as a
and of milk and honey", no commentary.
id good basic visual humor gained it a
theatrical distribution contract (it was shown
in Portuguese cinemas earlier this year) and
a well-deserved premier award at the Festival.
Something Nice to Eat was a British prize-
winner about French cooking (with gas).
Ci,i;arr. Cigarill ( Sweden ) and Revolutions for
All (Britain) are about the small cigar vogue
which is sweeping Europe. Denmark's Carls-
berg Beer is featured in A Good Glass of Beer.
Natural gas is another subject both in the
news and on film in Europe today — Britain.
Germany. Holland and France all had films
about its discovery and uses.
"Philips — on Industry" an Impressive Film
There was an impressive institutional film
shown today — typical of a number designed
to inform the employees of large corporations
about their company. It was Phillips — On
Industry showing the Dutch electrical manu-
facturing complex.
Other international companies which pre-
sented their operations on the screen this week
were Siemens (Germany). Hawker Siddeley
( Britain ) and Canadian. Sw iss. Finnish and
Dutch companies (seven films in all), but the
most modern plant on the screen was Bethle-
hem Steel's — Burns Harbour plant, aptly
named in the film titled The World's Most
Modern Plate Mill — and in this subject we
saw automation at its most advanced.
[n the technical category Cryogenie. a
French award-winner, covers the part played
by low -temperature physics in biology, indus-
try and space research. On the educational
category, there were two films on automobiles.
Intcrludi' at Lisbon {/ tii r ) : Georges Roze^ of
Ptiris: our corrcspottdcttt , Jane Senior; and Sveix
llullonstcn. The Suc(/i.v/i Council for Personnel
Administration, a member of executive group.
Shell Petroleum's How the Motor Car Engine
H'orks — Part 1 The Engine and Sicherheit
from Daimler-Benz in Germany.
This afternoon's program included a work-
shop session to discuss the function of indus-
trial films "in creating understanding of In-
dustry in its technical, economical and social
aspects, and at the international level. " Chair-
man Rene Arnaud. Secretary-General of the
Confederation of European Industrial Federa-
tions, opened this session by calling for
thoughts and ideas on this subject.
• Jose Gil (Ulysses Films) of Portugal stated
that the object of many industrial films is to
promote a product or service — in Portugal
(CONTINUED ON THE FOLLOWING PAGE 28)
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UMBER E • VOLUME 28
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BUSINESS SCREEI
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NUMBER 6 ' VOLUME 28
27
LISBON DIARY: A FESTIVAL REPOKT
(continued from the preceding page 25)
such films arc not accepted in schools — nor
are they handled by theatrical film distributors
— how then could they be shown in Portugal
and other countries?
• Peter Rigg (European Editor of BusiNiiss
Screen) suggested thai a survey of the dis-
tribution outlets in the various countries be
carried out. There were too wide variations for
a full understanding of one another's problems,
at present.
• George Roze (Les Analyses Cincmatographi-
ques) speaking for France, e.xplained that pro-
ducers often made two versions of film, one
for the cinemas and one for the sponsor's dis-
tribution. Since the Festivals began in 1960
all the French prize-winners in Categories A,
B and C had been released in French movie
theatres.
• Hugo Ritter of Germany stated that lO^c of
German sponsored films achieved camera re-
lease — it was sometimes difficult to persuade
German sponsors that distribution was a cost
factor, in planning a film, not a source of
revenue.
• Eric Morden (Sound Services. London) re-
ferred to the work being carried out studying
non-theatrical distribution in Britain.
Rene Amaud stated that he would be happy
to receive reports of the distribution activity
Between screenings (/ to r): Mihw Pitts-Tuck'
cr, licc-chairiiian, British lndu\triiit & Scien-
tific Film Association; Dr. Jorge Dins, Secre-
tary-General, Portuguese Industrial Associa-
tion; and Robinson P. Rigg, European Editor
of Business Screen, who ivas active at Lisbon.
in the various countries and to circularize them
to members of CEIF.
The discussion also touched on the exclu-
sion of non-European entries and the ban on
sales films — but without any decisions or
votes.
* * *
Friday: 8th September
i> Category C entries are associated with films
which entertain general audiences opened with
My Garden Japan (International Minerals),
a stunning film which will deUght audiet
wherever they are. (1 wanted to take it he
for our Next Women's Club meeting!)
Later we saw United Airlines' Discc
.America, judged to be one of the most j
suasive travel films ever made — but the cc
petition was stiff and the awards in this c;
gory wont to Holland Terra Fertilis and
three British films The Engineers (aero
dustry). Something Nice lo Eat (French cO'
ing). and Trawler Captain, an impress
documentary on the life of deep sea trawl
in the North Atlantic which is currently pi
ing in British cinemas.
In the afternoon we saw industrial train
films — Get Organised and Hector
Checker, the British award-winners, follov
by It's Not My Table and Planning the Da
Work — two outstanding Swedish films,
French Unite de Gestion 908 on the use o
computer, as a background to retail market
campaigns and stock renewal. Another co
puter film was the Italian Olivetti subject N
II Controllo Numerico which gained an awa
This is one of the clearest explanations
numerical control in industry that I have e'
seen.
Atomic Power Today and The Design
two U.S. films received less credit than th
due by being shown in 16mm. (Only 36 ///,
out of 130 were shown on \(>mm. This
(CONTINUED ON THE FOLLOWING PAGE
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BUSINESS SCREE
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LISBON DIAKY: A FESTIVAL REPORT
(CONTINUED FROM THH PRECEDING PAGE 28)
there weie at least 10 jilms in some }orm oj
wklescreen. the biggest number yet — they
were from Jtipuii. Cerniany. France, and the
USA.
The lour U.S. films entered in the "general
audience" categories Imagination 10, The
droning Edge. Discover America and My
Garden Japan — all gained applause and the
critics expressed pleasure at the "rising stand-
ard of U.S. production".
Stinilaji: 10th September
if Prize-giving is the order of the day —
Britain wins the Grand Prix — for the third
time in four years — with seven award-win-
ning films out of an entry of 15 films. Second
was France with four award-winners, and third
— Germany — with five winners, (the dis-
crepancy is due to the marking system for 1st,
2nd and 3rd prize-winners).
This was one of the most enjoyable Festi-
vals yet organised and I would give a Busi-
ness Screen award to the most efficient and
helpful press office we have worked with at
International Industrial Film Festival —
photographs, handouts and assistance were
freely given.
Many delegates voiced grave misgivings
about the structure of the Festivals as they are
today — whom do they really benefit? Do
they provide the opportunity for in-depth
study of the sponsored film medium? Was the
CEIF decision to exclude all but three of the
non-European countries wise? Are there too
many films?
How can a jury member answer the two
obligatory ruestions for judging a film —
1 . Has the film achieved its objective?
2. Does the film succeed in reaching the
public for whom it is intended?
The International Industrial Film Festivals
must benefit Industry — in many countries
— in all free societies — if they are to be
truly international and therefore worthy of
world support.
Next year, the 9th International Industrial
Film Festival will be held in Vienna. Austria.
Decisions must be taken by then. •
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BUSINESS SCREEN
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NUMBER 6 ■ VOLUME 26
n
Carl V. Kagsdale (lefl) and Jackie
Cooper admire their Navy officers'
caps, newly-won "scrambled eggs."
Naval Reserve Promotes Ragsdale
and Cooper to Commander's Rank
'<• Two widely-known film produc-
ers have been promoted to the
rank of Commander in the U. S.
Naval Reserve. Carl V. Raasdale,
president of Sun Dial Films. Inc..
and Jackie Cooper, vice-president
in charge of production at Screen
Gems received word of their new
posts last month.
Ragsdale is a member of the
Naval Reserve Public Affairs Co.
3-1 in New York City and serves
his active duty in the Office of
Information of the Navy Depart-
ment. His company's film. A Year
Toward Tomorrow, won the 1966
Academy Award for the nation's
best documentary short subject. •
Meet the Men Who Make Pictures
Chicago's Cal Dunn Studios is
20 Years Old — With Young Ideas
Film producer Cal Dunn cele-
brated his 20th anniversary on
Friday. October 6th with a studio
party at 141 West Ohio Street in
Chicago. The theme of that happy
event symbolizes this artist-film
maker's outlook: "20 years old —
with young ideas."
By origin and training. Dunn is
an artist. His paintings, mostly
water-colors, have won over 40
cash prizes and other awards, dat-
ing back to the honorable mention
received in poster competition
while he was a school-boy in Cin-
cinnati in 1938. His cartoons were
soon appearing in such national
magazines as Esquire. New York-
er. Life, the Post and others.
Army Recognized His Talent
But he found himself in the mo-
tion picture business when his art
talent was put to work directing
animated (cartoon ) training films
for the Army Air Force during
World War II and he never got
over it. Instead of returning to his
home in Ohio. Cal came to Chi-
cago after the war and joined
Sarra Studios as an art director.
Shortly thereafter he struck out on
Cal Dunn directs Califoriiiit gover-
nor Ronald Reagan in recent film.
his own. opening a small studio
with just two employees.
The success of that early effort
brought merited growth and the
move to present studio facilities,
which these pages have heralded
as providing "a new concept in
film workability." Sound stages,
editing rooms, a working kitchen
for food preparation sequences
and a workshop for set construc-
tion are all there on his West Ohio
floor.
Complete "In House " Facilit\'
Cal Dunn's animation depart-
ment houses an expensive but ver-
satile Oxberry stand — and is one
of the few between New York and
Hollywood in which everything is
created and filmed on the pr( -
ises.
A few years ago, Dunn am a
group of Chicago backers tun J
to feature film work, produc ;
The De.seri Raven, an admitte./
low-budget "epic" filmed on C;-
lornias Mojave Desert. The p.
lure's good reception has encou
aged him and his partners to lo
at new scripts, which they're m
reading.
Cal's a Sports Car "Buff "
A prolific painter, Cal S(
enough of his work at a cockt
party in his home to enable hi
and his wife. Eleanor, to to
Europe this past Spring. He's al
a sports car enthusiast, owns ■
Ferrari, several Fords and
motorcycle. But he looks bai
over those two decades with jusi
fiable pride in the 35 awards r
ceived by his films from various ii
dustry and festival juries.
And. most frequently, he recal
a recent film for V'anderbilt Un|
versity which helped that schi
raise 30 million dollars in or
year's campaign.
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BUSINESS SCREEN
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Business Equipment Exposition
to Feature "Management Cinema"
-'V A "first"' for the Annuul Busi-
ness Equipment Exposition to be
held this year in New Yorlc's
Coliseum, Oct. 23 through 27,
will be a Management Cinema,
featuring 12 films expressly se-
lected for outstanding interest to
management.
Situated on the fourth floor of
the Coliseum in a hall seating
500, the Management Cinema will
have continuous screenings from
2:00 to 5:00 PM, Oct. 24 through
26. All registrants to the Expo-
sition and to the Management
Conference held in conjunction
with the Exposition will be eligi-
ble to attend.
If attendance figures at previous
Business Equipment Expositions
are used as a yardstick, it is ex-
pected that some 70,000 business
people will attend the Exposition
this year, and 4,000 executives
will take part in the Management
Conference, New Vistas for Prog-
ress, which is held in conjunction
with the Exposition. Since confer-
ence sessions are held in the morn-
ing, conflict in time with Manage-
ment Cinema sessions has been
avoided.
Films to be shown at the Ex-
position, which is sponsored by the
Business Equipment Manufactur-
ers Association, are being chosen
by a committee headed by staff
member Paul Notari. Each pre-
view screening session was attend-
ed by at least three members of
B.E.M.A.'s board of directors.
Over 100 films were considered for
Management Cinema; 59 thus far
have been selected for preview
screening and consideration by the
committee based on value to a
management audience, before the
final 12 are selected for the Ex-
position showings.
Sponsors of the films include
corporations, universities, business
journals and associations. Titles
and brief descriptions of the films
follow:
Computer Sketchpad, 30 minutes,
b/w, produced by Indiana Uni-
versity.
• A new programming system for
computers, that permits a man to
communicate with a computer by
drawing sketches on an oscilloscope,
is the subject of this "Science Re-
porter" film. Like a human assistant,
to whom he might explain an idea,
the computer helps a designer to de-
cide whether to perfect or reject the
idea he has suggested. The computer
not only stores each element; it also
relocates the elements as the designer
needs them. (Continued on page 36)
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BUSINESS SCRE I
IMBER 6 • VOLUME 28
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Coming in November: Your 1968 Buyer's Guide to Film/Tape Produc-
tion & Processing Services. Exclusive.detailed listing of all leading
film/filmstrip laboratories; sound recording, special effects services; music,
title and stock shot sources; national film distributors and film w/riters.
MANAGEMENT CINEMA:
(CONTINUED FROM PAGE 34)
Electronics for Accounting and Busi-
ness, 25 minutes, color, sponsored
by Arthur Andersen & Co.
• This film reports the progress and
importance of electronic develop-
ments in the business field. In lay-
man's terms it explains how the
computer has essentially evolved
from the adding machine, and how
the introduction of magnetic tape
has pointed new uses for electronics
in the field of office mechanization.
* • *
The Green Light, 14 minutes, color,
sponsored by Newsweek.
• .A contemporary look at the mod-
ern office, the nerve center of Ameri-
can industry and the fascinating
equipment with which office work-
ers today can record, transcribe,
store, retrieve, reproduce, disseminate
information needed not only to fuel
industrial production, but also to
serve the individual and personal
needs of present day society more
efficiently than ever in history.
* * *
Management of a Time-Sharing Sys-
tem, 14 minutes, b w. sponsored
by System Development Corporation.
• This film describes a general-pur-
pose, time-sharing system operating
on a computer, with emphasis on
the novel techniques used to allocate
space and time to the more than 300
authorized users of the system. It is
intended for a semi-technical audi-
ence having some acquaintance with
time-sharing needs and problems.
* * *
The Management of Human Assets,
25 minutes, color, sponsored and
IN FL
"Sasr"
• Complete producers services
^ Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Studio soundrecording
• VTR transfer
,-v»-i--
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t0^
REELA FILM
LABORATORIES, INC.
A DIVISION OF WOMETCO ENTERPRISES, INC.
65N.W.ThirdSt., Miami, ria. 33128
Phone:(305)377-2611
850 Seventh Ave., Rm. 901,
New Yorl(. N. Y. Phone: (212) 586-7650
WRITE FOR FREE CftTALOG
produced by the Bureau of Naiu
Affairs. Inc.
• Dr. Rensis l.ikert. Director ol ,
Institute of Social Research, of Mi
igan. conveys his research findi
that traditional accounting meil^i
alone fail to measure what hapi
to a company's most importani
sets under arbitrary coercive, In
authoritarian controls. These n
ods may produce a short-term
in cash, but really represent a li
dation of assets. By contrast
Likert's "System 4" type of man
ment utilizes modern technique
motivation and communicatii'i
well as the latest in technical ci
ment. to achieve lasting goab
results.
* • *
The Managerial Revolution, 26 ir|
utes, b w, sponsored by the ll
tional Industrial Conference Boal
produced by Henry Strauss & Cjj
• This award-winning film details f
source and development of Afl
can industry from Henry Ford I
the Space Age, highlighting the il
tors and forces that have shaped
limes: the return to "normalcy"
lowing World War I. The New Di
World War II, the Age of the Ai.
and the revolution in managon
techniques brought about b\
partnership of science and ind'i
* * ♦
New Paths to Learning, 14 minu
color, sponsored by Litton Iik
tries.
• This film report presents one n,
tion to education problems as n
tuted in a newly established n i
western community college. Tin
a learner-oriented college thai
the "systems approach" to li
education: an approach that
advantage of modern researcl
contemporary technology for l::
efficiency in student learnini:
maximizes both student and tea^ ;
time.
Small Miracle, 14 minutes.
sponsored by IBM and pri'
by Henry Strauss & Co.
• E.xamines such varied .subjc.
highway design, shoe retailing,
ing, and many other everyd..
deavors. In an imaginative p'
of the world around us. the fil
scribes man"s never-ending -
for knowledge, and in this wa\ ii
to place modern technology m
toric and philosophic perspectixc
* * *
The Tyranny of Large Number^.
minutes, color, sponsored b\ ^\
ern Electric Co.
• How a re-designed digital ci
puter, the brains of the product ~
iine, is employed to program com
provide initial set-up information,
tect drifts, and institute correct
action.
* * •
ED. NOTE: listings of all curr t
management films will appear 1
the 1968 Management Film Guidt»
36
BUSINESS SCREN
chip, 'i'^^'''; ee\s '^"'^ ^'tvides .« ^^^
V^'* moressicn- ^' ^5, too.
good ^'^^'.f ,,e\s -^"d ^'f
600 to ^'^^
A sues io"^
, r3and*f;;,,Vxestor
; 400^00 an-i* ,<ieta.S^°.\
desired- „RC*3t»^*''^rr.
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Film Reels. C«ns. Shipping Cases. Reel Paks. Tape Reels. Processing Rollers. Cores and Bushings.
640 SOUTH COMMERCIAL AVE., CARLSTAOT, N. ). 07072. (201) 933-9125 • Diced N.Y.C. Phone No: (212) 524-5055
West CoasI: 905 North Cole Ave., Hollywood, Calif. 90038, (213) 467-3107
lUMBER S ■ VOLUME 28
37
COMMUNICATORS
OF IDEAS
P-R-0-G-R-E-S-S
spells 'Troblems''
. . . because machines and methods change
faster than the attitudes and habits
of people.
Through the personal development and
training programs we plan and produce
with our clients, we are helping people
in many different fields grow to meet
the growing responsibilities of their
jobs with greater effectiveness
and satisfaction.
m , INC.
31 WEST 53RD STREET • NEW YORK 100I9. N. Y.
PLAZA 7-0651
Communicating ideas on film and a full range of programmed audio-visual media
The Two "Worlds" of Industrial Film
Britain, France and Germany Take 19 Awards as Films from 17 Lands
Compete at Kighlli International Industrial Film Festival in Lisbon
pnE Grand Prix of the Eighth International
'■ Industrial Film Festival, held in Lisbon,
'orlugal on September 5- 10th under the aus-
)iccs of that eountry's Industrial Federation.
tas won by Great Britain when its films took
me first, three second and single third and fifth
)rizes, plus ""speciar" honors. France and the
edcral Republic of Germany carried home
icxt highest honors with four French winners
nd five prizes to Germany.
Although 1 7 countries participated in showing
he 132 "finalists" screened at Lisbon, only
light of these won awards. Italy had one "first"
ind a third prize; single awards went to Can-
idian, Dutch. Portuguese and U. S. entries.
It wasn't that kind of year for other national
.irticipants. like Austria. Belgium. Denmark.
inland. Ireland. Japan. Norway. Spain and
iweden. at least some of whom have been
.vinners at previous festivals. But it also wasn't
a good year for the L'.S. films and the light
xgins to dawn that Europe, for example, comes
o these events on the 35mm theatrical standard,
fortified by government subsidy and cinema
release by fiat. 1 6mm entries have little chance.
But the term "industrial film" is far more
mbracing. And Europe's own educational film
tandard is turning toward Super-8. let alone
16mm. Festival organisers will soon have to
ealize that "entertainment quality" and cinema
itandards have little in common with the realis-
ic values of the factual motion picture. Films
ike these are meant to sell, to train, to educate
md to inform or influence — not just to enhance
;hc image of the sponsor or fill the eye of
-inemagoers. Ah well, and now we bring you
he "winners" at Lisbon . . .
Sih of ih. I I'Jii], I, It: miilional Industrial Film l-cslival on the Fairground', at Lisbon, Portugal.
AWARD-WINNING PICTURES AT LISBON
CATEC;OHY A
(Films on industrial themes (economic, social,
technical, or scientific) of general interest, for
showing primarihj to the general public.)
First Prize; France
"IL ETAIT UNE FOIS"
(Once Upon a Time)
Sponsor: S.N.C.F. (Section Centrale Cinema)
Producer: S.N.C.F. (Section Centrale Cinema)
and Les Analyses Cinemalographiques
Once upon a time, there was an unknown
country and therefore (almost) a happy one.
Scientific and technical progress has been de-
veloped to the extreme limit — its inhabitants
were familiar with every benefit that civilization
was able to provide. However, a grave problem
was causing great anxiety to one of the govern-
ment departments. Scientists and technicians
were endeavoring to solve the problem. This
revolutionary discovery was to transform the
economy and customs of this unknown country,
which then became entirely happy. (35mm color;
.^5 minutes.)
* * *
Second Prize: France
-LTLE DE'ACIER" (Island of Steel)
Sponsor: Esso Standard
Producer: Cinetest
■■:■ Sketches of the life of oil adventurers on a
floating derrick during the trip from Rouen up
lo the mooring at large in the Bay of Biscay.
(35mm color: 17 minutes.)
• • *
Third Prize: Germany
"RESONANZEN"
Sponsor: AEG. Allgemeine Elektricitats-
Gesellschafl
Producer: Dido-Deulsche Industrie —
und Dokumentarfilm GmbH
(CONTINUED ON THE FOLLOWING PAGE 42)
WlUUwta.a«t^__
THE A-V CALEND.\R
FOR THE AUDIOVISUAL EXECUTIVE
(H lOBER
Octolier 16-20: Inlt-rnatiunal Management
Film Award Cumpclilion. Finalist Judg-
ing. New York Ciiy. Entry lists closed.
• « •
October 19-20: Seventh International Film
and TV Festival of .New York, New
York Cilv. Contact; Industrial Exhibitions,
Inc.. 121 VV, 45th St.. New York, N. Y. for
admission details.
October 20-29: lllh Annual San Francisco
International Film Festival. Primarily
theatrical event hut includes section judg-
ing "Film as Communication" and Art.
• • •
October 27-28: Eighth .\nnual Convcntion-
>\orlishop and Film Competition of the
Industry Film Producers Association at the
Hilton Inn. .Mission Bay. San Diego, Calif.
• « •
October 27: closing dale for EXPO 67 at
Montreal, Canada, If you haven't been
lo the 'greatest film showings on earth"
before this — you've missed something!
• • •
October 23: National Safety Film Contest
Awards Presentation; 7:.io P.M. Grand
Ballroom of the Conrad Hilton Hotel. Chi-
cago. Presentation ceremonies are a feature
of the National Safety Congress being held
October 23-26.
• * «
NOVEMBER
November 1: Freedoms Foundation Film
Awards: entry list closes. For entry forms
write: Freedoms Foundation. Valley Forge,
Pennsylvania.
• * ■
November 11-18: Third .Vnnual Chicago In-
ternational Film Festival, Carnegie The-
atre. Chicago. Illinois. By ticket admission.
• • »
November 16-17: lOtb Annual CINE
.Awards Program and Exhibition of Films
of Merit, \\,ishinglon. D.C. .\ltendance by
invitation only. Contact: Council on Int'l
Nontheatrical Events. 1201 16th St., N.W.
Washington. D. C. 20036 for details on ad-
mission and program.
• • •
1968 EVENTS
February 5-7: 22nd Annual Calvin Work-
shop, sponsored by Calvin Productions.
Kansas City, Mo. Limited to "first-come,
first-served" among 800 possible maximum
registrants. Write; 1105 Truman Road,
Kansas City, Missouri 64106 for reservation.
• • •
March 5-9: NAV-\ Regional Conference
followed by Arizona .\v.n. for V-\ Edu-
cation meeting: Phoenix. .Arizona i.ii IX-I
Wchh's Townehouse).
• • •
May 28-Junc I: lOtb .American Film Festl-
>al. New '^ork Hilton Hotel. Entry dead-
line: January .t|. 1<)6,S. Sponsored by the
Educational Film Library .Association, New
York City.
40
BUSINESS SCREE
Anywhere you can go
with a briefcase,
you can go with an NPR.
The NPR weighs only 20 pounds; but that isn't
really the point. The NPR's unique quality is
that you can carry it easily in one hand. It's
about the same size and shape as a briefcase,
and the handle is at the point of balance, on top.
Down there at your side, it's so unobtrusive
that you can walk into places that are off-limits
to the bulkier rigs. And the ultra-portability
lets you go where a tripod can't. If you want a
really high angle, you can climb a tree with the
NPR in one hand. Even with a tripod, the
blimp-free NPR lets you spend the whole day
shooting, not setting up.
"We can go into a place and, before the people
are aware of it, we've made a whole half hour
sync-sound film with two cameras in one day.
At the end of a day of running all over New York,
you've got a film and no broken backs." That's
the opinion of film maker Barry Brown, writing
in PMI magazine about the NPR.
With the NPR you get more shot in a day. You
also get a five-second magazine change, two-
lens turret, constant-speed motor, reflex
viewing, registration-pin movement, sync-pulse
generator, automatic clapper and blimp-free
silence. Write to us for the free NPR brochure.
Service, sales and rental facilities are available from
ttiese expert franchisee! Eclair dealers. £as( coast; F&B
CECO, Camera Mart, Camera Service Center, General
Camera Corporation, SOS Photo Cine Optics and
Claus Gelotte; middle west: Behrends Inc. and Victor
Duncan Company; south: Frye Photo; west coast:
Gordon Enterprises. Mark Armistead and Brooks
Camera. For the NPR brochure, write: Eclair Corporation
of America, 7262 Melrose Avenue, Los Angeles,
California 90046; or phone 933-7182. No obligation.
lUMBER 6 • VOLUME 21
41
8th Industrial Film Festival:
(CONTINUED FROM THE PRECEDING PAGE 39)
•i^ The relations between market and product are
dealt with in the form of an economic feuilleton.
Taking as an example an automatic washer, the
film reveals the way the laws of market operate
upon production and how a product conquers the
market. (35nini color: 25 min.)
* * *
Fourth Prize: Canada
"MAN AND STEEL —
RULERS OF THE ELEMENTS"
Sponsor: Ardec Consultants Corp. Ltd., Montreal
Producer: Short Films Group, Advertising Films
Division. Rank Organisation
■jV Man used to think his world was made up of
four elements — Earth. Air. Water and Fire. This
film looks at those elements today, and shows
how. with the use of steel, man has harnessed
them. He tunnels beneath the earth, lays road and
railways on its surface, puts up buildings in
which he works, and lives and relaxes. With air-
planes he has conquered the air. and now reaches
out into space. Water is his plaything, and works
for him. and carries his ships. Fire gives among
other things, electricity which man has harnessed
for a hundred uses. (35mm color; 23 minutes.)
* * *
Fifth Prize: Great Britain
"THE RIVER MUST LIVE"
Sponsor: Shell International Petroleum Co., Ltd.
Producer: Shell Film Unit, Shell Centre
iV Provides a study of river pollution in Europe
and how it can be overcome by the treatment of
urban and industrial wastes. Microphotography is
used to show how. in a healthy river, minute or-
ganisms absorb waste and preserve the balance
of life. However, the natural mechanism of self-
purification is slow: it needs time and space. The
film emphasizes importance of preventing pollu-
tion by treating effluent before it is discharged
into the river. (35mm color, 21 min.)
* * *
CATEGORY B
(Films about specific industrial subjects- prod-
ucts or materials, for the general public.)
First Prize: Germany
"KLEBEN"
Sponsor: Henkel & Cie. GmbH
Producer: Pahl-Film Hamburg
-> Each adhesive has special jobs to do — it
must be custom-tailored. In a light conversational
"U Etait Une Fois" (Once Upon a Time) won
first award in Category A at Lisbon for French
sponsor, S.N.C.F. and its co-producer, Lcs Anal-
yses Cincmatographiques. This film also receiv-
ed City of Lisbon special "showmanship" award.
tone, the film shows the broad range of appli-
cations, the problems arising and the ways mod-
ern adhesive research finds to be able to offer
reliable adhesives. (35mm color: 26 minutes.)
Second Prize: Germany
"STAHLFAHRT"
Sponsor: Stahlwerke Sudwestfalen AG
Producer: Ewald-Film GmbH
-> The safety of a motor car depends on several
important factors, eg., the construction of the
car and its components, the way in which these
have been manufactured, the particular type and
quality of steel created by metallurgists for the
special role it has to play. The film demonstrates
how valves, gears, axles and bearings, etc. are
manufactured and tested with utmost care be-
fore being fitted in the car. 135mm color; 12
minutes.)
* * *
Third Prize: The United States
"THE GROWING EDGE"
Sponsor: International Minerals & Chemical Corp.
Producer: Empire Photosound. Inc.
•m Relates with startling new camera techniques,
the scientist's quest to create a more bountiful
Members of the jui^ for the Sth Iiitenialional Industrial FUm Festi>al, held in Li.tbon from Sep-
tember 5-lOth, gather in foyer of the exhibition hall before opening ceremonies of European event.
earth. Time lapse photography . . . unusual len
adaptations . . , special color effects ... all ar
set to vibrant life and sound as the film views -
Irom the earliest atom to modern garden — ih
mystery of life and its constant companion, p
tassium. It is the story of the growth scientL
at the edge of discovery. (35mm color: 18 min
« * 41
CATEGORY C:
{films whieli have the purpo-ie of eontribnlin
to the prestige of the industry concerned, ii
tended primarily for the general public.)
First Prize: Holland
"HOLLAND TERRA FERTILIS"
Sponsor: Ministry of .Agriculture. Holland
Producer: Carillon Films N.V.
.': This film has been produced in order to fea-
ture a still very important aspect of the Nethei
lands: the development of the agricultural indu'
try. Within natural boundaries of the subject, th
sponsors gave a free hand to the producers an
in this way it was possible to create a lighthearlc
film impression of many of the numerous a-
pects of agriculture as they can be found in th
Netherlands todav. (35mm color: 9 minutes.)
Carillon Films" director (ierard Raucamp tuki
first prize in Categon/ C given to Minisiry u
Agriculture's film, "Holland. Terra Fertilis."
Second Prize: Great Britain
"THE ENGINEERS"
Sponsor: Hawker Siddeley Group Ltd.
Producer: Athos Film Production Ltd.
■m After a brief introductory montage of genera
industrial activity, the film develops into thrc
contrasting sections — Hawker Siddeley on earth
in water and in the air. The first sequence taket
us from an irrigation project in the Nile Delt:
to a gold mine in Ghana, from an Australian pou
er station to a Mauretanian iron ore quarry; the
second shows us small aluminum boats in Aus
tralia and the Hydrofoil in Canada, the engine
and automatic steering systems of research ship:!
in the North Sea and below the surface for somi
spectacular underwater shots; and finally the ai
story deals with such disparate subjects as thi
small Otter used in Canada by the "Mounties'
to the latest techniques of automatically-controllec
landing of the Trident and vertical take-off ant
landing aircraft. (35mni color; 26 minutes.)
* * *
Third Prize: Great Britain
"SOMETHING NICE TO EAr'
Sponsor: The Gas Council
Producer: Anthony Gilkison Associates Ltd.
M Every civilization has tended to develop it.'
own characteristic arts and sciences, not leasi
that of France with its roots in the Roman tradi-
tion. Cookery is both an art and a .science ano
has flourished in France as nowhere else. Now
n
BUSINESS SCREEN
Dwever, the art of good cookery has spread
cm France to many lands. In this Gas Council
Im, the practice of this art by both the geniuses
nd the amateurs of the twentieth century is
resented in a very imaginative setting and ad-
jnced technique of filming. (35mm color; 21
linutes.)
• • •
Fourth Prize: Great Britain
"TRAWXER CAPTAIN"
Sponsor: Ross Group Limited
Producer: Guild House Films Ltd., in
association with The Film Producers Guild
It is the trawler captain's responsibility to take
IS trawler safely over four thousand miles of
jca to the fishing grounds of the coast of Labra-
1 (or: a trip on which he may encounter many
hazardous storms, fog and pack ice. When he
^ Inally gets there he has to find the fish and
Ltch them. He must then get his trawler and
(rew safely back to their home port of Grimsby.
■■ fhls film gives an impression of one such traw-
j er captain, Jock Keir, captain of the "Ross
Valiant", one of Britain's latest all-freeze stem
-awlers. (35mm color; 14 minutes.)
• • *
CATEGORY D
Film!, oil specific indu.ilrial stibjects, products or
lalt rials for specialist audiences.)
First Prize: Italy
'N/C IL CONTROLO NUMERICO — UNA
VOLTA NELLA STORIA DELL'OFFICINA"
Sponsor: Ing. Olivett & Cie., S.p.A.
'roducer: Direzione Pubblicita e Stampa Olivetti
'r A new technology for the metalworking indus-
ry. The man-machine relationship is about to be
ransformed into the tape-machine relationship.
\.n example of this new technique is shown in
his film. .All electronic numerical control equip-
nent show is designed and produced by the
Numerical Control Division of Olivetti. (35mm
•olor; 22 minutes.)
Second Prize: France
"LE GAZ AU LONG COURS"
(Long Distance Gas)
Sponsor: Gaz de France
Producer: Pierre Long — Son & Lumiere
'-I Liquefying natural gas in order to reduce its
volume to 1 680th, transporting by sea at —
I60°C, regasifying it in order to deliver it to the
bonsumer or to store it underground until it is
needed . . . here are a few aspects of one of the
(nost astonishing technical and economic adven-
tures of recent years . . . The film tries to trace
this adventure for the natural gases extracted in
(he Sahara desert. (35mm color; 23 minutes.)
Third Prize: Italv
i
1 "RIVAI.TA — NUOVE TECHNICHE
1 PER L'EDII.IZIA"
Sponsor: FLAT — Direzione Stampa e Propaganda
Producer: Direzione Stampa FIAT
ir By using new prefabrication techniques, it was
possible to build an industrial plant of more than
484,000 sq. ft. in only 45 days. The principle of
the assembly line has found here for the first
lime application to building. (3Smm color: 26
minutes.)
• • *
CATEGORY E
^ (Films oil industrial application of scientific prin-
- iiples and research, intended i>rimarily for spe-
"' Hfic audiences, including educational establiih-
^ ments. rather than for general public showing. )
tl NUMBER 6 ■ VOLUME 21
First Prize: France
"CRYOGENIE"
(LE CENTRE DETLDES CRYOGENIQUES)
Sponsor: Societe I'Air Liquide
Producer: Films Carevelle
■ir Cryogenics means the production, conservation
and uses of very low temperatures. The latter
are mainly obtained by the separation of air into
its constituents, e.g. oxygen and nitrogen at —
196°C, and by the liquefaction of hydrogen
at — 252.8°C or helium at — 269°C, i.e. 4°
above the absolute zero. The properties of mat-
ter are liable to profound changes at very low
temperatures: hence the great variety of appli-
cations. Though some applications, such as pres-
ervation of germs or foodstuffs, shrink fitting,
etc. are already being made use of on an indus-
trial scale, research must be carried on in order
to discover new possibilities in the fields of biolo-
gy, physics and, above all, space. This develop-
ment work is being done at the L'.Air Liquide
Company's Cryogenic Research Centre. (35mm
color: 23 minutes.)
« * *
Second Prize: Great Britain
"HOW THE MOTOR CAR WORKS,
PART 1 — THE ENGINE"
Sponsor: Shell International Petroleum Co. Ltd.
Producer: Shell Film Unit, Shell Centre
* In the motor car engine, the energy released
by the combustion of gasoline in the cylinder
head is used to apply a force to each of a num-
ber of pistons in turn. The linear thrust produced
is converted into rotary power which is then
transmitted to the driving-wheels. The film ex-
amines the principal components of the engine,
both individually and in working assembly, and
the principles of combustion are demonstrated
in a cylinder made of toughened glass. It con-
cludes with a survey of variants in layout and
design likely to be encountered by motorists
and mechanics. (35mm color; 17 minutes.)
« ♦ *
Third Prize: Germany
"SICHERHEIT"
Sponsor: Daimler-Benz AG
Producer: Cinekontact Film GmbH
<-■ The film with its formative means tries to
.solve the problem of security that is of topical
interest all over the world. In the testing and
research departments of Daimler-Benz .AG secur-
ity has been the predominant problem for dec-
ades. In long series of experiments the outer as
well as the inner security has to undergo hard
tests again and again. All these tests serve one
purpose: Far-reaching protection for the vehicle
and its occupants. (35mm color: 30 minutes.)
■ llipll.iiid. Terra Kcrtilis": a citarming lady pi-
lot i.v spraying that country's fertile fields.
"Get Organised" was the first prize tvinner in
Category F at Lisbon. Produced by Ian LMtimer
(Short Films Croup, Advertising Films Division
of the Rank Organisation); it presents seven
basic rules to help salesmen organize tcork.
CATEGORY F
(Films OH management and manpower training
for indu.'itrial audience rather than the public.)
First Prize: Great Britain
"GET ORGANISED"
Sponsor: Rank Film Library
Producer: Short Films Group, Rank
Advertising Films Division
■ir This sales-training film deals with the subject
of how the salesman should organise himself
so that he spends more time face-to-face with the
right man. at the right lime, selling him the right
thing. The day of a young salesman is ruthless-
ly examined, showing that he isn't "Unlucky
Jim" but "Disorganised Jim". (35mm. black &
white, 23 minutes.)
• * *
Second Prize: Great Britain
"THE CONVERSION OF HECTOR
THE CHECKER"
Sponsor: British Railways Board
Producer: British Transport Films
r> Hector's animated adventure emphasizes that
all railway staff concerned with goods sundries
traffic must code and load with accuracy and
CATEGORY G
(Films on accident prevention, occufMtional dis-
ea.ies, health, re-education and measures of social
.<iecurily. for specializid industrial audiences.)
First Prize: Germany
"SYMPHONIE IN G-DLTt"
Sponsor: Landesausschuss fur gesundheitliche
Volksbildung Baden-Wurttemherg e.V
Producer: Leonaris-Film. Dr, Georg Munck KG
"The Conversion of Hector the Checker" spon-
sored by Briti'ih Railways Board and produced
by British Transport Films iion second prize.
-r
V
"^ A.-r^^
8th Industrial Film Festival:
(CONTINUED FROM THE PRECEDING PAGE 43)
■i^ The film attacks hahits and vices which threat-
en our health. Thus a very commendable but
not less boring theme. Who would be prepared
to listen? However the public cries with laughter
for i5 minutes. How is it possible to clown such
a serious theme? A cakefight as therapy on the
move? On the contrary: criticism is well aimed
and morality turns in. (35nim color; .^4': min.l
Second Prize: Portugal
"CRONICA DO ESFORCO PERDIDO"
Sponsor: F.N.A.T. — Fundacao Nacional
para a Alegria no Trabalho
Producer: Francisco de Castro
tV The film "Chronicle of the Lost Effort" con-
stitutes a technico-plastic study regarding a new
type of preventive drill for workers, pause-exer-
cise. The film is divided in four parts: in the
first the factors are displayed which affect the
daily life of man in our time: the street, the job,
social relations, the new rhythm of life. Callis-
thenics are presented in the film as an attractive
ballet of great plastic and rhythmic beauty. The
film ends on the apology of the integration of
what is nature and what pertains to man. based
on the search for a controlled rest, an exercise
of compensation and deconcentration. and when-
ever possible of the open air life. (-!-5mm color:
16 min.) •
"The Growing Edge" Brings Honor to U .S.
tV International Minerals & Chemical Corpora-
tion and their producer. Empire Photosound,
Inc.. brought the U.S. its sole award when
The Growing Edge received a third prize in
Category B at Lisbon. Here are two scenes:
"The Growing Edge": tncin must add hi.s knowt-
cf/gt- ti) drama of growth. What mcchanisnt in
the cell wall allows movement of potassium ions?
Georges Roze (Les Analyses Cinimatoi;ra-
phiqncs) (left) and G. Btickland Smith (Film
Producers' Guild, London) disctiss Lisbon prizes.
SPECIAL PRIZE AWARDS AT THE 8TH
INTERNATIONAL INDUSTRIAL FILM
FESTIVAL
The Cit) of Lisbon Prize
(Given to the film which shows the
greatest sense of showmanship)
"IL ETAIT UNE FOIS"
Produced by S.N.C.F. and
Les Analyses Cinematographiques
* + +
The Annual Inforfilm Prize
(for the film most suitable for international
distribution at these Industrial Festivals)
"THE ENGINEERS"
Produced by Athos Film Productions Ltd.
* * *
The Lisbon International Fair Prize
(for the best Portuguese motion picture)
"CRONICA DO ESFORCO PERDIDO"
Produced by Francisco de Castro
* ♦ *
The National Film Prize
(for the Portuguese film deemed most
suitable for theatrical distribution)
"ARTE E OFICIO DE OURIVES"
Produced by Ricardo Malheiro-Cultura Filmes
* * *
Portuguese Office of Information Prize
(for the foreign film of most esthetic character)
"MAN & STEEL — RULERS OF THE
ELEMENTS"
Produced by Short Films Group. Advertising
Film Division of the Rank Organisation.
* * *
Special Award to "INDUS WATERS"
(for its outstanding qualities (this film was
not entered in competition at Lisbon)
Produced by G. Buckland Smith, Interfilm
Ltd. in association with the Film Producers
Guild.
The Growing Edge": ice look into <nir .iiin and
iensc the alchrmij of life from its jyre.ience.
Film Record of Gateway Arc!
A n ER Five Years in Production, a doci
nicntary film recording the constructio
of the St. Louis Gateway Arch has been ri.
leased by the American Iron and Steel Inst
tute, its sponsor.
Monument to the Dream, a 27-minute cole
motion picture, evokes the meaning behin
the Arch — the tallest national monumcr
in the U.S.; at 630 feet it is higher than th
Washington Monument — and the spirit
the men who built it.
Because of the unusual production problem ,
they faced — and solved so successfully (tb|
film has been called "the best constructio^
movie yet made") — we have asked the pro!
ducers, Guggenheim Productions, of Washing
ton, D.C., to tell some of the story behind tb
production.
* * *
The Slory Behind This Construction Film
is The size of the subject magnified what w
considered ordinary production problems. Ou
cameras were not aimed at sets or actors, bu
at a growing thing of steel. And because th
architects and engineers were solving new prob
lems, delays in construction stretched beyon
the usual. Our production schedule double
from two and one half years to almost five
Five cameramen and two directors filtnei
during this period. In all. over 70,000 fe
of 16mm ECO were exposed. More than fi''
As the Arch rose higher, lifting camera equii<
ment became most difficult. Enclosures aroum
the ladders were barely wide enough for a man
separate shooting schedules were necessary, in
eluding trips to Pennsylvania. Washington
D.C., and Indiana. But most of the photon:
raphy was done at the Arch site.
Alert System Brings Cameras to the Scene
A major problem was knowing when sonn.-
thing was to happen — the next 50 ton sec-
tion to be lifted or the hour they would attach
the 80 ton creeper derrick to the backside ol
the legs. Construction dictated our schedule. W t
arranged an alert system between the site and
our office in St. Louis. But steelworkers arc
an independent breed. They resented inter-
ference with the job to be done, especially
above 300 feet where there wasn't much room
to move around. After a number of shooting
trips, we finally gained their confidence. And
it was only then that their great cooperation
«4
BUSINESS SCREEN
Final section of the Gateway Arch itd.v pluccil
111 Oiidlxr. 1965. // aa.s months before bridg-
• nc strut and cncpir derricks ii ere removed.
iiKide the alert system, and much of the pho-
lography. possible.
\nd photography became our greatest prob-
kiii. Steelworkcrs are used to great heights,
cameramen are not. From about 400' to the
1630' at the top. the wind was brisk, and there
«ltc no safety belts. It became more difficult
K> hire a crew.
Few Losses, But Director Was Injured
Yet, in the two years of working at these
I heights, we lost only one viewfinder, a steel
I helmet, and a cameraman's contact lens, it
'was predicted that 13 steehvorkers would lose
their lives, but there were no falls.
Our closest call came when director, L. T.
Iglehart, Jr. was bracing cameraman Arthur
Fillmore on the bridging strut .'iSO' above the
ground. Iglehart shifted one foot, and it slipped
over the edge. He lunged for the vertical I
beam, and grabbed it so hard a steel overhand
pierced his chest and tore a cartiledge.
Film Completed .Arcli in Race With Sun
On a crisp day in October of 1965, they
were to join the two soaring legs at the mid-
point. Yet with the heat of the early morning
sun, the south leg was expanding. Too much
expansion and it would be out of line. The
lift-off of the final section began much earlier
than scheduled in a race against temperature.
Experience having taught the folly of precise
estimates, we had five cameras ready at dawn.
And with months of editing and writing yet
to come, we still joined in celebration that day,
as we recorded the event from lift-off to suc-
cessful completion.
Ironically, our longest delay came after the
Arch was completed, and cleaned. For over
two weeks a camera was poised at five a.m.
each morning to shoot the Gateway Arch at
sunrise. Finally the overcast lifted and over
four years of photography was finally com-
pleted.
National Release by Association Films
Moniirneni to the Dream is available na-
tionally through all offices of Association
Films, Inc. •
* • •
Editor's Note: the story of another production
achievement is on Page 60 of this edition.
NUMBER 6 ' VOLUME 28
A New Approach to America's Credit System
A Timely Dun & Brailslreel Picture, "Oeilil" Interprets System at >\ ork
FRESH, PROVOCATIVE IDEAS which
help viewers explore the American credit
system are the substance of a current 14' 2-
minute color film sponsored by Dun & Brad-
street. Inc. These lines from the new picture.
Credit, are expressive of its fascinating content;
"Credit is money minted of f'lilli- The confi-
dence you have in someone else."
Produced by Audio Productions. Inc.. the
film could not have come along at a more
propitious lime. With financial oracles in agree-
ment that this country is going through a "rental
revolution " — and that the next half-century
might well bring the evolution of a "Rental
Way of Life" — Credit will bring enlighten-
ment on this subject to both students and em-
ployees among its nationwide viewing audience.
We Vse Credit Most, Understand It Least
It is a startling fact the Americans, who par-
ticipate in more credit transactions than all the
rest of the world combined, know surprisingly
little about the inner workings of the credit
system involving much of their lives. It was
for this basic reason that Dun & Bradstreet
commissioned Audio to produce a film that
This Dun & Bradstreet film ufjers a lively,
throbbing montage symbolic of the economy . . .
would make wholly understandable the some-
times forbidding abstractions of the credit con-
cept.
A complex, lively, throbbing montage of
scenes at a tobacco auction, a fruit stand, a
supermarket, a garment factory, a jewelry store,
etc. enlivens the narrator's informative intro-
duction to this picture — a fictional case his-
tory is used to demonstrate the chain reaction
aspect of credit in the economy.
Two Schoolboys Need Credit for Camera
A new business has opened in town — Hen-
derson &. Rawlings Camera Shop. An even
newer business — two school boys who want
to buy a camera on credit so that they can sell
pictures to their classmates — appears on the
scene. In his negotiation with the boys (an in-
spired approach which enables the film-makers
to get across a rudimentary explanation of
credit without "talking down" to the audience"),
the camera shop owner lays down the funda-
mentals of a simple credit transaction. He elicits
from the lads their ability to pay a deposit, the
concrete expectations of their business in the
form of advance orders and obtains, as a ref-
erence, the name of their school principal.
"Credit" f^cts acros\ riulinu ulary explanation
uilhoiil appearing to "talk clonii" to viewe-rs.
"And this is how credit begins," says the
narrator, "credit titat is based on the character,
capacity and capital of any business, no matter
how small — on a man's promise to pay within
a i>iven lime."
The credit chain reaction begins with the
ordering of the camera by the dealer from a
wholesaler. The wholesaler calls on Dun &
Bradstreet to inform himself of the credit reli-
ability of this new business and the massively
intricate information gathering machinery of
that company is set in motion.
From the work of the field reporter, shown
asking the camera dealer an elaborated ver-
sion of the basic question the dealer had asked
the schoolboys, through the complex computer-
ized systems which process such data, the cam-
era roves among cinematically-inviting subjects.
As is his habit and "trademark." Audio direc-
tor Hans Mandell seizes the opportunity af-
forded by banks of humming machines and lets
them work for the camera. Cinematic tech-
niques are never permitted, however, to over-
shadow the film's primary purpose.
Three Strands . . . With No Visible Seams
That purpose, briefly restated, is to weave
three strands subtly into an organic fabric with
no seams visible. First: a clear and simple dem-
onstration of what credit is. Second: an exposi-
tion of the role played by credit intelligence in
the business economy. Third: a background
motif — the overview of the American economy
— expressed with powerful montage strokes.
Through all these aspects in combination.
Credit may well serve as a definitive and high-
ly-useful film on this subject for a long time to
come.
The picture is available on free loan to rele-
vant group audiences via the nationwide li-
brary facilities of Modern Talking Picture Serv-
ice, Inc. Prints may also be purchased through
Audio Prixluctions. Inc., 630 Ninth Avenue,
New York. N.Y. 10036, at SIOO each. •
Audio Productions' director Hans Mandell lujs
xjHiial talent for creating nnimial sequences
from banks of humming nifichine^ tike these . . .
i"
i^
Telephone Pavilion audiences saw a 360-degree
CircIcvKion show covering nine screens all around
them. Bergen's installation used nine Simplex
35mm projectors in synchroniziitioii.
Telephone Pavilion control panel used two 35mm
magnetic sound films, each with five tracks.
Nine Sitnplex projectors and two sound repro-
ducers were interlocked through master distribu-
tor to keep show in perfect synchronization.
Humble Oil Theatre in N. Y. State Pavilion:
Bergen's latest continuous design installation
used two Kalart/Victor 16;7im -wund projectors,
driven in opposite directions by a single mo-
tor. Custom-designed electronic control reads
signals on each film, automatically reverses mo-
tor, sicitches light and sound on and off, thus
achieving automatic change-over of show.
When Shttwiitaiiship Really Counts
Behind the Projection Scenes at Expo '67
Itergen Motion Pic-lure Service Handled 12 .Major Exhibits at Montreal
FORTIFIED By Experience gained in ex-
hibit installation and operation durin;
the two-year run of the New York World's
Fair, at which Bergen Motion Picture Service
handled 10 audiovisual-oriented displays,
ranging from the Festival of Gas to the Gen-
eral Cigar exhibit, this Lodi, New Jersey com-
pany confidently put in its bid to the Canadi-
an Corporation for Expo 67. In this year, at
Montreal, Bergen has successfully handled in-
stallation and operation contracts in 12 major
exhibits.
These pages have brought our readers a
detailed report on the Expo film shows from
the audience's viewpoint. Let's go behind-the-
scenes to join the 48 Bergen projectionists and
technicians who have successfully handled the
intricate work of continuous operation of
audiovisual programs in four main Expo
Theme Pavilions (Man and Life, Man and the
Oceans, Man in the Community, and Man
and Health); for the Telephone Pavilion
( where a Disney Circlevision show surrounds
the audience on nine screens); in the U.S.
Pavilion theatre; the Humble Oil Theatre in
the New York State Pavilion; for the Govern-
ments of India and Yugoslavia; the Canadian
National Railways; and for Air Canada.
Largest Installer of V. S. Equipment
Second only to a Canadian firm which in-
stalled primarily Canadian and German equip-
ment, Bergen's Eugene Demick was the largest
installer at Expo of U.S.-made audiovisual
equipment. The million-dollar total contracts
included supply and installation as well as
contracts for operation and maintenance. It
was the firm's first venture into 35mm and
70mm large-screen operation and all theatres
under its supervision performed beautifully;
Bergen's record of reliability (absence of
down-time) is considered one of the highest
at Expo.
Pictures in these pages show some of the
intricate installations, such as the interlocked
model (brain) and film at the Theme Pavil-
ion: Man and Life. The projection work runs
the gamut from 70mm to the 35mm nine-
screen Circlevision show in the popular Tele-
phone Pavilion — to 16mm specially-adapted
Kalart/Victor projection pictured here.
Show's Perfect When Audience Is Unaware
Behind it all is the corps of hard-working
projectionists and maintenance men, super-
visors, technicians and administrators, includ-
ing their chief, Eugene Demick. During the
closing weeks of October, nearing the end five
months of continuous crowd-handling on a
14-hour daily basis, there was no relaxation of
effort. Projection operation counts only when
the audience doesn't even realize the men are
behind the scenes. Viewers of these shows at
Expo have just gone on applauding the pic-
tures. That's the way it should be. •
Expo Theme Building: "Man and Life-the Brain'
used 25-foot transparent brain with hundreds oj
lights depicting nerve endings and control func-
tions. Action of brain was .synchronized with
6 X 8-foot motion picture images, with humans
on screen performing actions to which the brain
responded. 92-channel punched-tape program-
mer relayed functions of brain model, coordin-
ated light boxes. Programmer itas linked to
Selsyn master motor on Simplex 35mm optical
projector, modified for unique re-entrant film
magazine, designed by Bergen for this show.
Expo Theme Building: "Man and the Oceans"
featured underwater diving exhibition in a huge
tank. Two submerged rear projection screens pro-
jected undersea background sequences. Bergen
used two Bauer Selector) 16mm optical sound
projectors with 900-watt Xenon lamps. Projectors
were modified for custom re-entrant reels. In-
stallation was made in very cramped quarters
under tank, among a maze of valves and pipes.
(also see previous Expo Report: Issue 5, 19671
BUSINESS SCREEN
rHE Juvenile Crime Dilemma facing
society today is examined with search-
ng intensity within the 27 minutes of a new
locumentary motion picture. The Dangerous
^'ears. Its candid. e.\tremely factual and un-
Iparing scenes take concerned viewers into the
roubled world of the juvenile offender, show
he responsible, though often frustrating, work
f the police, probation authorities and the
avenile courts, as these agencies try to stem
he rising tide of juvenile crime.
Through nationwide distribution of this sec-
ind important "problem" picture. The Kemper
nsurance Group of companies has issued a
all to action by the individual citizen to help
irevent the juvenile delinquent from becoming
\ juvenile offender makes his aimless tcatj dottn
ylrcet in « xcciu- from "The Dangerous Years."
I hardened criminal. Bold new approaches to
"chabilitation and crime prevention are ex-
Mored. The film was created by Wolper Pro-
Juctions and narrated by David McCallum.
itar of the television series. The Man From
UU.C.L.E.
Agency Officials, Jurists Attend Premiere
Civic, business and government leaders
hared its premiere showing in Chicago on
September 19. The Editor of Business Screen
bverheard favorable comments by many of the
officials of agencies and the courts who deal
|with this subject each day. They appear to
Share the view of Milton Rector, Executive
Director of the National Council on Crime and
Pelinquency. who said:
"The Dangerous Years accurately portrays
the almost overwhelming work being done by
society's agencies in combatting the dilemma
of the juvenile offender. The film will raise
probing questions for each viewer, for it shows
that if we are to stem the floodtide of juvenile
crime, the efforts of our law enforcement.
ijudicial and correctional authorities must be
jcomplcmented by positive support and action
Ifrom the individual citizen."
I
I Nationwide IGmin Distribution by Modern
Following up their important contribution
Ihroug showings of The Thin Bhie Line, a
previous Wolper production on the role of
our police agencies, the Kemper Companies
have again provided a very sizeable block of
16mm prints for national distribution through
the 28 libraries of Modern Talknig Picture
Service, Inc. As a foreword to each of these
showings within the community, office or
NUMBER E ■ VOLUME 2S
Pr<>b;iti»n offici-r pictured with a juvenile ilie Hon. Walter P. Dalil. i>resiiliiig judge of
ojfendrr in etmdid scene in the Kemper film. the Juvenik- Court in Chicago, gives careful
"Thi Dangerous Years" is strong on realism. attention to the problems of a young offender.
Shedding Light on 'The Dangerous Years"
A Searchiiif; Look Into the Troiiltled World of the Juvenile Offender Is
Produced by W olper & Sponsored a.s Public Service Ity Kemper <!onipanies
plant, we commend our readers to the preview
introduction given in Chicago by Jim Kemper,
Jr.. president of the sponsoring companies:
"As insurance people, and as citizens of the
communities where we live and work, we are
deeply concerned with the rising cost of crime
— the cost in dollars — and. especially, the
cost in human tragedy.
"Consider What You Can Do to Help ..."
"We're presenting this film as a public serv-
ice and as a call for action. It deals with young
people in trouble — young lives unfolding
without purpose or values. While you view
this film, consider what you can do. in your
own home and your own neighborhood, to help
solve the problem of the youngster in trouble."
The Dangerous Years also carries the en-
dorsement of the International Association of
Chiefs of Police and the National Council of
Juvenile Court Judges, whose executive direc-
tor. John F. .X. Irving, called the film "a real-
istic picture of the magnitude and scope of re-
sponsibility the juvenile court judge is con-
fronted with each day of his career. I urge all
Americans to see this film."
The previous picture sponsored by Kemper
is estimated to have reached more than 800,-
000 persons since its release last year. The
Thin Blue Line and The Dangerous Years are
available on free loan request by groups and
organizations. Ask your local Kemper office
or one of its agents to arrange a booking or
contact one of the 28 Modern libraries (see
Red Book listings in principal U.S. cities). •
Wolper Productions' cameramen film David .McCallum, co-star of the lelccision series' "The
Man From l' \C I. E." and the narrator of the Kcmpir instirance film - "The Dangerous Years."
47
John D. Hook, manager of administrative services for ]. C. Penney Co.,
is at the podium (hiring his talk to W'PA nwmbcrs and guests at Center.
Audio visuals at J. C. Penney
National Merchandiser Is Exploring All Useful Media
in New Communications Center at New York Headquarters
A Record Turn-Out of 110
members and guests was on
hand for the National Visual Pres-
entation Association's first fall
meeting in New York, September
20. The star attraction was a guid-
ed tour to the J.C. Penney Com-
pany's much-heralded audio-visual
facilities in the new Penney Build-
ing at 1301 Avenue of the Amer-
icas.
The big merchandising compa-
ny graciously offered to show
N.V.P.A. members — sponsors
and producers of audio-visual ma-
terials — through the new Com-
munications Center, which has the
latest production facilities for
everything from slides to video-
tape and viewing facilities for
everything up to multi-media rear-
screen automated productions, in-
cluding large-screen projected tele-
vision.
Expanding Use of A-V Media
The company is now in the
early stages of a great expansion
in its use of audiovisual media.
Some types — motion pictures,
slidefilms, etc. — have been wide-
ly used throughout the all Penney
stores for many years. Other
media — videotape, dial-access
audio and video training and the
"carrel approach" to training —
are relatively new and a good deal
of experimentation and evaluation
is still going on.
Les Waddington, audiovisual
consultant on the Penney Com-
pany's staff, showed NVPA mem-
bers such prospective equipment
additions as the Amphicon large-
Les Waddington demonstrates AVE Poiverhou.ie Crawl projector during
yfVPA program. .\l Lydiard and Harold Read are among guests in picture.
Bu.'iine.'is Screen Tours Penney
Facilities Along With NVPA
screen television system, which
can fill screens up to 20 feet wide
and enable audiences of up to
5,000 persons to view sharp T\
images.
These Are Some of the Tools
In another special demonstra-
tion room, the visitor group saw
HPl Caritel rear screens in use
with Kodak Carousel slide projec-
tors, the new, portable 3M desk-
top overhead projector. 3M copy-
ing equipment. Oravisual lecterns
and Panasonic audio tape record-
ers.
"Crawl" slide presentations us-
ins the AVE Powerhouse slidefilm
projector provide for a technique
which the company has recently
found to be effective.
Testing Super-8 on Jayarks
Training and product demon-
stration films have been reduced
to Super-8 dimension and are
Schenley Industries' executive is
taking notes on Jat/ark Hmm projec-
tor dcmons-trated at Pcniwy Center.
being tested in the Jayark cart-
ridge-loading sound projector (see
illustration ).
Use X'ideotapes in Training
Videotape appears destined to
be of increasing importance in
Penney audiovisual activities. Two
systems are currently in opera-
tion: a Wollensak-3M half-inch
recorder and a Norelco one-inch
recorder, used with three video
cameras and a three-screen con-
trol console. The Norelco system
is in regular use for the produc-
tion of sales training films. A
small VTR studio is part of the
Company's Communications Cen-
ter. A sample tape, showing tech-
niques for home decoration sales,
was viewed during the NVP.'\
visit.
Other systems now being de-
veloped encompass stenographic
training on Philips' audio tape
playbacks; study carrels using
Decision Systems' random-access
Les Waddington, (/) charge of //<« >
/. C. Penney a-v facilities, talks I
visitors on Center's objectives.
controls with Carousel slide pre
jection; and a nationwide dial-ac
cess audio system.
Preview of a Major New Film
Topping off the program was
preview of a major Penney me
tion picture production. Openin
Day at the Golden Rule Store,
musical film produced by Michac
Brown. The picture takes its an
diences back to 1902 when J. C
Penney opened his first store i
Kemmerer, Wyoming. The com
pany's founder, by the way, is 9
years "young" and still come
regularly to his office located ju^
a few doors down the hall fror
the new Communications Centc
complex.
Penney Was a Gracious Host
Hosts to the NVPA group wer
John D. Hook, Manager of Ad
ministrative Services and Les Wad
dington, Audio-Visual Consultan
on the Penney Company stall
who demonstrated the Communi
cations Center's impressive collcx
tion of working hardware, ani
showed samples of Penney films
slides and videotapes.
Regular meetings of NVP.A'
New York chapter are held .i
noon on the third Wednesdav i>
each month at the Squire Inn. <
Bernie Walker (in light coat) is m
a-v and electronic .'tercicc lechni
cian. He's explaining the conlm
console of Xorelco VTR cquipnu n
«
BUSINESS SCREE^
I
rogram Schedule for National Conference
fFPA National Conference,
f- opening at the Hilton Inn on
Mission Bay in San Diego on
pctober 26 looms brightly ahead,
'jnder the capable direction of na-
)onal conference chairman Ralph
lail. aided by Stan Follis and
ie rest of his San Diego Chapter
ammittee, 1967 hosts, here are
ime of the program events:
\\ THURSDAY, OCTOBER 26
'■ Pre-conference day: time for
xhibilors to set up their booths.
1 (ational officers will be present
t) make sure the program's off to
I proper start. Afternoon cocktail
fception for "earlv bird" arrivals.
I
I FRIDAY, OCTOBER 27
:00 A.M. Exhibits open.
• too A.M. Welcoming address by
j I President Robert Hecker, fol-
^fwed by introduction by master
< ■ ceremonies of the keynote
i leaker: Ott Coelln. publisher of
t'siNESs Screen.
[):00 A.M. Special multi-media
I presentation on use of audiovis
bis in education and training.
jade by Eastman Kodak Com-
imy.
I):50 A.M. Coffee break & ex-
I I hibits.
: 10 A.M. Air Force multi-media
M presentation on special driver
JBining program.
M:45 A.M. Sales orientation
I multi-media presentation, pro-
liced by Harry Poppe for TRW
Jstems.
1:00 Noon: Luncheon: speaker
' |lo be announced.
30 P.M. Exhibit area open.
100 P.M. Panel discussion on
. laboratory practices and prob-
|l|ns with production client. Panel-
«5 to date include: Lou Mans-
Id. CFI; Bob Ward. HFE; and
m Frith. Hollywood Valley
f|m Lab.
^5 P.M. Coffee break & exhi-
Ibits.
10 P.M. Col. James P. Warcn-
iorf. Chief. Lookout Mountain
r Force Motion Picture Unit,
sents "USAF Combat Photog-
')hy in Southeast Asia" with up-
the-minutc picture of USAF
atography in Viet Nam.
X) P.M. Bill Gibson of Mc-
Donnell-Douglas Corp. tells
lis and tribulations of getting an
nchair in and out of foreign
nds while producing The Arm-
riT Traveler.^, one of their re-
Rit films.
CO P.M. Nelson Tyler presents
film clips of new shock and vi-
bration-dampening camera mount.
At 4:30 he will demonstrate
mount in his own helicopter, prob-
ably from parking lot of the Inn.
4:35 P.M. Exhibit area opens.
6:00 P.M. Special two-hour ride
and social aboard the "Bahia
Belle" a stern wheeler, cruising
Mission Bay. Extra charge event;
includes libations.
IF PA JOURNAL
INDUSTRY FILM PRODUCERS ASSOCIATION, INC
SATURDAY. OCTOBER 28
8:00 A.M. Exhibits open.
8:30 A.M. General membership
meeting.
9:00 A.M. Past president Robert
Scott presents "AXCOM — A
Challenge to IFPA".
9:30 A.M. Special tribute to the
late Gene Keefer. Convair Mo-
tion Picture Department with clips
of his outstanding films to be
shown.
9:45 A.M. Coffee break, exhibits.
10:00 A.M. Col. Paul Maret,
Chief. Presentation Services of
AFSC. Washington, D. C.
10:40 A.M. Lt. Col. J. C. Stokes,
Chief, Presentations Division
USAF. will present "Better Man-
agement Through A-V Communi-
cations".
12:00 Noon: Luncheon.
2:00 P.M. Writers" panel, to in-
clude Shirley Thomas, Bruce
Herschonsohn, Cap Palmer; others
to be named.
2:50 P.M. Coffee break, exhibits.
3:10 P.M. Special NASA hour,
including Albert M. Chop.
Chief. West Coast Office of
NAS.A"s "Man Flight Awareness"
program, well-known for his ap-
pearances on national television
during space flight telecasts.
4:00 P.M. Exhibits open to 6 P.M.
6:00 P.M. Cocktail party and re-
ception preceding the Annual
Banquet.
7:30 P.M. Awards Banquet and
presentation of "Cindy"" awards
to first place winner and runners-
up in each of five categories of this
competition. This is a black-tie
optional affair.
* * •
An Enjoyable Ladies' Program
Arranged for Conference Days
■'.• Ladies program events arc aUn
being arranged by our host chap-
ter in San Diego. These will in-
clude a fashion show luncheon on
Friday and a special "package""
program for Saturday, with Con-
tinental breakfast, a visit to Sea
World (marine life showplacc)
and a Skyway trip from Sea World
to the Atlantis Restaurant for
luncheon. •
San Francisco Chapter Hosts as
National Officers Are Installed
San Francisco Chapter mem-
bers turned out in goodly numbers
to host the first installation of
IFPA national officers at their re-
cent ""guest night" held at the
j Stagecoach Restaurant in the new
' Wells Fargo building. It was the
first time this event has taken
place outside the Los Angeles"
headquarter area.
The affair was informal, held in
a friendly, "get-together"" atmos-
phere that warmly welcomed the
new officers. Past president Bob
Gunther carried out this approach
when he based his introductory re-
marks on a humorous play-on-
words formed by the trade names
of a dozen or more household de-
tergents. It helped get everything
off to a clean start!
Featured speaker of the even-
ing was Bob Dav. sales manager
for the Ampex Corporation who
discussed "Videotape, a New
Challenge in Motion Pictures"" in
which he stressed that "communi-
cators must stop thinking of mo-
tion pictures as beini; only filmed
presentations."' It didn"t matter, he
concluded, whether the picture
Bob Oa>, of Anipix (left) receives
IFPA mcmher pin from Ed Carroll,
chairman of So. California chapter.
was on acetate or plastic base, as
long as they remained "moving""
pictures. His remarks emphasized
that videotape can be an import-
ant additional tool for the motion
picture maker.
Practicing what he preached —
that IFPA should make a con-
certed effort to enroll those en-
gaged in non-theatrical television
into the organization — Bob Day
became a member just before the
Chapter meeting. Chapter chair-
man Ed Carroll presented him
National officers were installed at San Francisco (/ to r) Mitchell Rose;
president Boh Hecker: Iwsi Ed Carroll, chairman of Sorthem California
chapter and board member; Rotj Deel.s. editorial vice-president; Ira That-
cher, executive viei -jiresideni; and Stan Follis. San Dii<j.i> chapter chr.
>JMBER 6 ' VOLUME 28
4S
THE INDUSTRY FILM JOURNAL
(CONTINUED FROM PAGF 49)
with an IFPA membership pin
after his talk. •
* ;|: *
Los Angeles Members Meet
at F&B/Ceco Western Hdq.
ii- The September meeting of the
Los Angeles Chapter was hosted
by F&B/Ceco (and SOS Photo-
Cine-Optics) of CaUfornia at the
company's new Hollywood west-
ern headquarters building. Both
national and local chapter officers
were presented to the more than
70 who attended this first post-
vacation meeting.
A brief business meeting fol-
lowed the reception. Ralph Hall,
national chairman for the 1967
Convention, informed members of
the firmed and developing plans
for this upcoming event.
It was also disclosed that over
65 films have been submitted for
the annual "CINDY" awards
competition. Entries in the five
categories have been distributed
among screening committees in the
San Francisco. Los Angeles and
San Diego Chapters . . . and judg-
ing is underway. September meet-
ings of both the San Francisco and
San Diego Chapters will be de-
voted to these competition screen-
ings.
Technical aspects of this pro-
gram were presented by Reginald
Armour, president of the newly-
formed F&B/Ceco (and SOS
Photo-Cine Optics) of California
company. Members of his staff
(Ed Engle and Andv Beal) dem-
onstrated the new Doiflex 16mm
reflex motion picture camera. A
tour of the new headquarters'
facility concluded this session. •
primary professional responsibil-
ity.
He's also a very active member
of the Industrial Audio-Visual As-
sociation and was chairman of the
1967 Wt:scoN Science Film Thea-
tre (which IFPA conducted for
the second straight year at the re-
quest of this electronics" group).
He also serves as chairman of the
West Coast screening committee
for the Council on International
Nontheatrical Events (CINE).
Ira's films have won two
"Cindv" awards and he is the
Reginald .4rmour, president of FikB
/Ceeo of Ciilifornia. wan our host
(It September cliapter meeting.
Meet Ira Thatcher
Our Executive J'ice-President
r: Meet our executive vice-presi-
dent, Ira Thatcher, one of the
most likeable men in the business
— and a real asset to our IFPA
National Board.
Ira is a modest person and likes
to say that the reason people want
him to serve on their boards and
committees is because, as an ex-
ecutive of United Air Lines, he
can travel anywhere along the air
lanes. But he forgets that free
passage never wins a second in-
vitation to a non-contributor and
he has much to give. We all value
his knowledge, wisdom and sage
advice.
A native Californian and a
charter member and past chair-
man of our Northern California
chapter, Ira Thatcher heads
United's motion picture unit at
San Francisco (Oakland) as his
Los Angeles' chapter meeting brought together {I to r): Mitchell Rose, our
finatK-ial v.p.; Reginald Annotir, president, F&B/Ceco of California, host;
Ralph Hall, national convention chairman: Bob Hecker, president of IFPA;
Jim Newcovi, Chapters' vice-president; Tom Emmett. membership chr.
Ira Thatcher, Executive V. P.
Industry Film Producers Assn.
proud and deserving holder of a
United Air Lines' Administration
Award for his outstanding service
in creating training films. •
Industrial Films Loses Great
Film Maker: Eugene C. Keefer
ir The many friends and admirers
of Eugene C. Keefer were sad-
dened by the news of his passing
on Friday, September 1. His death
occurred in the line of duty, while
aboard a transcontinental air liner
returning him to San Diego from
a film assignment in Quincy.
Massachusetts.
Gene was Chief of Motion Pic-
The late Eugene C. Keefer,
Chief. Motion Pictures & Televis
Convair Division, General Dynairi
tures & Television for the Conv
Division of General Dynamics
San Diego. He had been contii
ously active in film producti
since 1943. The end of his f
career came just as he had co
pleted a week's assignment dire
ing and filming a documentary
the Apollo Instrumentation Shi
Gene Keefer directed and p
duced more than 800 films
General Dynamics and for varit
agencies of the U. S. Governme
A native of San Diego, Gt
was probably best known outs
our membership for his prodi
tion of Friendship 7. the ho
long award-winning document
on the space flight of John Glei
produced for NASA and sho
nationwide on television. A gr.
uate of local schools, he served
the Army during World War II
a cameraman with the Sig
Corps Training Unit. In 1943
joined Convair and, when the /
las Mission Program was initial
he became Chief of Motion P
tures in the company's new
formed Astranautics Divisi
Later, he was named assistant
rector of communications of
Convair Division, holding tl
post until a reorganization the
when he returned to the motn
picture department. •
A LISTING OF SUSTAINING MEMBERS OF THE
INDUSTRY FILM PRODUCERS ASSOCIATION
Arriflex Corp. of America
Byron Motion Pictures, Inc.
Cinema Research Corporation
Cinesound Corporation
Color Reproduction Company
Consolidated Film Industries
Eastman Kodak Company
Filmservice Laboratories
F&B/Ceco — SOS.
General Film Laboratories
Division of DeLuxe Labs.
Hollywood Film Company
Hollywood Film Enterprises
Mole-Richardson (Hollywood
W. A. Palmer Company
Pathe Laboratories
Producers Equipment Ctr.
Photo-Cine-Optics
BUSINESS SCREjl
What's at the other end
of your telephone?
A staff of top motion picture engineers—
at our New York Office, for example.
Kodak engineers are singularly well
educated and trained in their profession.
And they enioy their work — working
with you.
Suppose you decided to install a proc
essor for the ME 4 process We won't sell
you the machine because Kodak doesn't
make one. But we invented the process
for our high speed Ektachrome Films.
and we supply the prepackaged chem
istry. We'll make sure your operation
runs smoothly.
At the startup time, one of our motion
picture engineers will drive or fly to your
plant. He'll help you mix the first batch
of chemicals, run test strips, and adjust
your process to give you the correct color
balance and sensitometnc speed Then
he'll eliminate any physical problems
that may show up And not only will he
tell you how to keep the f^/IE 4 process on
standard, but he'll also give you the ben-
efit of a lot of personal experience in
getting the beautiful results you expect
from It.
Kodak knows where the cinematogra-
pher's needs are. Wherever possible, we
put ourselves in your place Whenever
necessary, we'll be at your place. Call
us at the offices listed below
EASTMAN KODAK COMPANY
*T1ANTA an PMckKf* Mml'lol t'-d . CNi<i«lM. XCOS. «M— CI J SIW CHICACO l«OI Well 73«d Si . Oo4 Broot. «0U3. 31}
OMIAS «300C«do>Seimgt *il.r»}S. }U-n I mi MOUVWOOD «70>So<MaMc...ca>l«l.ra>]a. }I3-«<.<I3I
NEW lOM no Poll *vr . 10)17, }i;-Mu 7 mao. san riANCisco xa von n«ii av». 94119. 41s— 77i<oss
H IMBER 6 ' VOLUME 28
SI
THiSiS
STaNieY
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tom or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPOR.ATION
FILM DESIGNERS * *
DIVISION s, & A i, A
700C SANTA MONICA
BLVD i HOLLYWOOD
CALIFORNIA * 90038
Hollywood 3=32S2 i. i
"The Crancman" Can Help Reduce
Accidents With Overhead Cranes
"r The giant overhead traveling
cranes which move tons of equip-
ment and material in steel mills
and other industrial plants are al-
so the source of industrial acci-
dents. Well aware of this major
injury area, U. S. Steel's Geneva
Works' Training and Safety De-
partments at Provo, Utah, set out
to do something about it.
A year-long program to im-
prove crane operator training in-
cluded the production of a 23-
minute color film. The Craneman.
The picture proved to be an ef-
fective supplement in Geneva's
Crane Trainins Prosiram and was
Look of Tomorrow in Urban Tran.sportat
lo
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
iiie i^raneman gttntcs magnrt-tift
of scrap, watchful of men on floor.
subsequently made available to
other U. S. Steel mills around the
country. Now prints of the film
are being offered, at nominal cost,
to any industrial concern using
electric overhead traveling cranes.
Film is no "DeMille epic" but
a functional, basic demonstration
of step-by-step crane operations,
including capacity, speed, signals,
safety procedures and other rules
and regulations which improve
safe operation of this type of
equipment. Geneva Works' train-
ers say that "it helps make every
employee who operates a crane
more aware of his personal re-
sponsibility for both his own safe-
ty and that of his fellow em-
ployees."
The company's Training and
Safety Departments developed the
original script, working in close
cooperation with engineering and
operating units, plus frequent re-
views by top management. All
personnel are actual Works' em-
ployees, pictured on their jobs in
this huge western integrated steel
mill. Actual filming was done by
Brigham Young University mo-
tion picture people at Provo.
For preview and purchase ar-
rangements on The Craneman, ad-
dress your inquiry to: Supervisor
of Training, Geneva Works, P.O.
Box 510, Provo, Utah 84601. •
\\ estinghou-.e Shows "Transit Expressway" on Test Track
'T^HE Honor Award given the
-*- Westinghouse Electric Cor-
poration's color film. Transit Ex-
pressway, by the Association of
Industrial Advertisers at their first
annual industrial film festival held
earlier this year, focussed atten-
tion on the "look of the future"
which is provided in this picture's
exposition on a most economical
and versatile answer to major
city's need for better rapid transit
systems.
Produced by Mode-Art Pic-
tures, of Pittsburgh, the film simp-
ly takes viewers to the South Park
Project in that city where the new
Westinghouse-developed Transit
Expressway was being demonstrat-
ed. The $5 million demonstration
loop was sponsored by the Port
Authority of Allegheny County,
with the financial aid of the Hous-
ing and Home Finance Agency in
the U.S. Department of Housing
and Urban Development and the
Pennsylvania State Department of
Commerce. Land for the text loop
was donated by the county's
Board of Commissioners.
You "Ride" the Expressway
Viewers "ride" the Transit Ex-
pressway as it proves its capabil-
ity of providing urban commuters
with service every two minutes,
around the clock; offering a
smooth, silent passenger-car ride
in pollution-free, electrically-pro-
pelled vehicles. The rubber-tired
cars cruise at speeds of 50 miles
an hour and more and the Ex-
pressway provides a high standard
of ease and safety through com-
Skybus vehicles speed along Trai
Expres-tiiay track during their t
period at Pittsburgh'.^ South Pa
puter control. Economical cc
struction cost is a key factor.
Cited for Extensive Testing
During the 24-month expe
ment at South Park, more tl
1 00,000 passengers travelled
the Transit Expressway. John
Dameron, general manager of i
Port Authority (of Alleghe
County) gave the picture an ;
curate summation when he sa
"This undoubtedly was one
the greatest mass transit exp«
ments in history. Never before 1
such a new approach to grou
mass transportation received si
intensive testing."
Shown to Civic, Transit Men
Civic officials and transpoi
tion authorities in the U. S. i
abroad were the primary audiei
for Transit Expressway.
Passenger comfort and conyenience arc key factors in We^inghotise Ei
trie "Shjbu.-i" vehicle. Interior pictured on the Transit Expressw
52
BUSINESS SCREl
Mex
I some time now Bolex has been making
i selling (at 54 to 54 less than any one
J) the best professional 16mm cine sys-
'^ you can buy.
iNE MAN OPERATION.-Bolex H-16
iieras have become famous for their rug-
less, dependability, quality optics and
t weight, making them perfect for one
(Fig. 1) filming operations and elimi-
jtng the need for any kind of back-up
FIG. 1
II \I CAPACITY.-The only thing that
\ H-16 cameras could be faulted on
I. It they only had a 100 ft. film ea-
rn IT. MAGAZINE.-That's why we in-
•iuced the Bolex 400 ft. film magazine to
tl)oth the H-16 REX-5 and the H-16
t5 in the Bolex H-16 cine system.
,|vNCHRONIZATION.-Used with the
ri- constant speed motor (24 FPS) with
fl: output for lip-sync on 'A inch tape and
matic built in clap-stick for easy syn-
nization, the 400 ft. magazine with
Vter the H-16 REX-5 or the H-16 M-5,
rs the professional user in any branch of
ie production, science, industry or edu-
on unlimited versatility and scope.
IhE two basic cameras. -The
46 REX-5 is a three lens turret camera
lit offers reflex viewing and focusing on
nd glass, allowing the photographer
plete control of composition, framing
correct evaluation of depth of field. The
6 M-5, built with economy in mind, is a
;le lens camera with viewing through a
lOVable optical finder mounted on the
of the camera. The H-16 .M-5 takes all
idard "C " mount lenses or Pan Cinor
Angenieux zoom lenses, both equipped
h reflex viewing and focusing.
ENSES AND ACCESSORIES.-There
10 fixed focal length lenses from 10mm
50mm in the H-16 system, and 7 zoom
es giving a wide range of zooming ra-
from 5 to 1 up to 10 to 1, including the
io Switar 86EE, the world's first and
y fully automatic 16mm variable focal
th lens, with zoom from 18 to 86nim.
ny accessories are available in the H-16
em including motors, close-up attach-
nts, grips, matte box, titter, light meter.
I tying cases and both optical sound and
ifical/magnetic sound projectors.
MANY APPLICATIONS.-Because of its
ruggedness, compactness and light weight a
single operator can use the Bolex H-16 sys-
tem for any of the following applications:
Sports filming, including coaching and train-
ing films, for club and school use.
Medical photography, surgical and research
filming. Cine photo micrography.
.Idvertising, promotion and TV luork for both
studio and location shooting.
Travel and educational filming.
IVild life and nature photography.
.Amateur film making.
Industrial filming, including training, record-
ing, research and ivork study films.
Memomolion and traffic flow studies.
Periodic industrial data recording.
Under'u.ater filming, (ivith housing).
Time lapse studies.
Remote control filming.
Instrumentation recording.
All types of sound icork.
FIG. 2
The H-16 REX-5 camera (Fig. 2), with
400 ft. magazine, 24 FPS constant speed
motor, detachable take-up motor on maga-
zine eliminating the use of old fashioned
take-up belts. The H-16 REX-5 ofifers reflex
viewing and focusing on ground glass. Vari-
able shutter. Filter slot. Accurate automatic
dual frame counters and registrator claw
for picture steadiness.
Shown on the camera is a Vario Switar
86EE zoom lens with automatic exposure
control and a zoom range of 18 to 86mm.
Maximum aperture f/2.5.
H-16 cine system
The H-16 REX-5 (Fig. 3) shown with-
out 400 ft. magazine. The camera takes 100
ft. film loads and has all of the traditional
Bolex features such as filter slot, variable
shutter for fades, dissolves and greater ex-
posure control, automatic loading and pro-
vision to accept the 400 ft. magazine if
desired. Lenses shown are Switar 10mm
f/1.6, 25mm f/1.4, 75mm f/1.9.
FIG. 4
The Bolex H-16 M-5 (Fig. 4), with sin-
gle lens mount, an extremely economical,
professional quality 16mm camera equipped
with such features as variable speeds, single
frame shooting, footage and frame counter,
unlimited film re\vind and automatic
threading.
FIG. 5
The H-16 M-5 (Fig. 5) can also be used
in conjunction with the 400 ft. magazine, 24
FPS constant speed motor and recharge-
able battery pack. This is an ideal set-up
for sports filming where a large film capac-
ity is desirable to avoid loss of action footage.
i
SEND FOR KOOKLET.-If you would
like a free 16 page School, Industrial or
Medical Bulletin and a Bolex I6mm cata-
logue write: Paillard Inc., 1900 Lower Rd.,
FIG. 3 Linden, N.J. 070.^6
•A division of Paillard Incorporated, manufacturers of Hermes office machines.
Day-time sky drama unfolds for audience in Atinospltcrium-Planctariiiin
Dome, made possible btj Wrap- Around Motion Pieture Projection Sijstcm.
Wrap-Around Film Projection System Helps
Skygazers to Learn Wonders of Atmosphere
University of Nevada's Model
Adapts Jam Handy System to
show, the astronomer's public
presentation is vastly broadened in
its educational scope and versatil-
ity.
To achieve these effects, Prof.
Wendell A. Mordy, director of the
Desert Research Institute of the
University, consulted with mem-
bers of the Jam Handy engineer-
ing staff. In previous applications,
the "Wrap Around" lens system
projects its images on a hemis-
pheric screen that curves around
ind above the audience. At Reno,
this system was tipped vertically
to project on a huge domed ceiling
of the Atmospherium-Planetarium.
Equipment Inter-Changeable
The Planetarium equipment (a
Spitz projector) is moved by re-
mote control on tracks to an eleva-
tor and then lowered into a well.
PLANETARIUM AUDIENCES are
now able to view what they
have long wished for — "the other
half of the sky" thanks to adoption
of the Wrap-Around Motion Pic-
ture Projection System originally
devised for jet pilot training by
The Jam Handy Organization, of
Detroit, in cooperation with the
U.S. Navy.
It's another example of com-
munications" versatility just put to
work in the model Atmospherium-
Planetarium of the University of
Nevada at Reno. And this same
system has added maximum visual
appeal to new product presenta-
tions for business and industry at
shopping centers, conventions and
other introductory locales.
A "Medi-Spliere" for Lilly
A recent application, for ex-
ample, was that of Eli Lilly and
Company of Indianapolis. This
pharmaceutical company pre-
sented a recent Jam Handy mo-
tion picture on quality control to
professional audiences in a "Medi-
Sphere" theatre.
The latest application, engi-
neered to the special needs of
"sky-gazing" viewers, provides a
unique educational tool for the
Space Age. The installation at the
University of Nevada shows the
phenomena of the day-time sky as
caught by the camera in time-
lapse photography. The night sky
viewed in conventional planetar-
iums is usually static because the
stars do not change their positions
in respect to each other. By con-
trast, the day sky provides con-
stant motion and change.
Changing Drama of the Sky
In the Nevada installation,
clouds form, evaporate and form
again. Thunderheads develop to
give rise to lightning and rain.
Every atmospheric change brings
new spectacles, such as rainbows,
halos, turbulence and air glow.
When this sky drama, supported
by color and sound, is carried to
an indoor audience with the atmos-
pheric events of an entire day
"telescoped" into a half houi
Exterior view of the Atmospherium-
Planetarium, University of Nevada.
The Wrap-Around projector is
located under the theatre floor and
exposed through a floor opening
when the planetarium projector is
out of the way. The new system
uses standard 35mm film, thus
making its use economically fea-
sible.
Just as audience in earlier
The diagram, by artist Patrick McDaniel. shows placetnent of projectors
in the University of Nevada's Atmospherinm-Ptanctariiim. Star projector
and its lyase loiuers into well; then motion picture equipment in floor opens
A tmospherium-Planelanum
Help Unravel Sky Mysteries
Wrap-Around productions I
that they are jogging down i
the Grand Canyon a mule's b
or diving beneath a 10-ton sli
in an underwater sequence,
mosphcrium audiences get
sensation of what it is like
travel in space. This is made p
sible through pictures of the c;i
taken from weather satellites, I
Atmospherium-Planetarium
made possible by a $480,000
from the Max C. Fleischm.n
Foundation.
"No simulation can equal
drama and beauty of actu
photography," says O. Rich d
Norton, curator of the Nev;a
facility. He describes the Atmi-i
pherium project as "an imayi
tive approach toward acquaim
laymen with the wonders ol
atmosphere." And, by attrnn
the interest of today's science u-
dents, this unique installation •?.
help toward the solution cil
many remaining mysteries
space. •
* * *
Barnett Film Industries Now n
Operating Division of MEI, N'
-- Manhattan Effects, Inc.. >
York, has announced the acqui-
tion of Barnett Film Industrie; 2
slide and filmstrip laboratory s^
ice. In addition, both slide :
filmstrip operations and the ci i
pany's optical effects services ■ 1;
be consolidated into two sepatie
operating divisions under a rw
organization — MEI.
Both operating divisions rf
MEI will be located at 22 Eit
42nd Street, where additicll
space is being obtained to har.e
expanded services. Norman R^
nick will be manager of the sliC
and filmstrip division and WaJr
Greenberg will direct the opt ll
effects operation. Mo Weitznn
will be responsible for all tecli-
cal film advances and quality c(-
trol for both operating divisirs.
Bernie Barnett is president. •
* * *
Moss Communications in Larg
Quarters at 270 Madison. NY(
i-r Moss Communications. I'
(MCI) has mo\cd to larger tp
ters at 270 Madison Avenue. ^
York. The company, founded
June 1966, produces motion i
tures, slidefilms, sales meei
training courses, and educat
programs. Jack Moss, pre^i
is a veteran of ten years in
audio-visual field as writer. |
ducer and director. •
54
BUSINESS SCREK
I
and you can do it from any part of tlie room
With the new Kodak Carousel Pro-
jector, Model RA-950, you simply
dial the number of the wanted slide
and push a button. The tray auto-
matically indexes to that number.
This lets you project your slides in
sequence, or change that sequence
at will.
The remote-control slide finder
has a 20-foot cord. Every function is
controlled by the same unit: on-off
switching, focus, and tray movement.
You can have all the great Carou-
sel Projector features, too; jam-
proof, gravity-feed slide changing;
brilliant optics, with a lamp-saving
high-low switch; a selection of lenses
—including zoom— to suit any screcn-
to-projector distance. There's even a
motion adapter for showing special
slides that simulate the action of
moving parts, or such things as move-
ment of gas or liquid through a sys-
tem.
For complete information, see
your Kodak Audiovisual Dealer. If
you'd like a copy of our informative
booklet. "Audiovisuals in Business
and Industry." please write: Motion
Picture and Education Markets Divi-
sion, Eastman Kodak Company.
Rochester, N.Y. 14650.
i UMBER 6 ■ VOLUME 28
SS
inE'l
r ~^
M
HI^^^^^^^^K^^^^^B w.
Titats Series' film producer jack Lieb {bchiiul camera, toji center) during
filming of last year's Dodger-Oriole gnmcv from Chavez Ravine pressbox.
Millions See "Highlights of World Series"
as Coca-Cola Sponsors Official Game Films
'TV) The Coca-Cola Company
-'- of Atlanta, Georgia, baseball
is more than just the great Ameri-
can pastime. It is the sport played
during the season when spectators,
in the stands and at home listen-
ing to the radio or watching a game
on television, consume the bever-
age that the firm makes and dis-
tributes by the thousands of gal-
lons.
"Baseball is played during the
hot months when people are es-
pecially prone to soft drinks." ex-
plains one executive at Coca-Cola.
"More than that." he continued,
"baseball as the all-American
game, and Coca-Cola, just seem
to 20 together."
For this reason and others, the
great beveraae-maker does its all
to keep the image of the great
game alive ... to help make fans
want to go to the ball parks when
the sun turns hot . . . year around.
In fact, while some major league
ball parks are being torn up by
football cleats and others lay bare
waiting for the spring thaw. 6' 2
to 15 million fans each year relive
the baseball World Series on film.
Lew Fonseea Heads Activit>'
Through the auspices of former
major leaguer Lew Fonseea. di-
rector. Motion Picture Division,
American and National Leagues of
Professional Baseball Clubs. Chi-
cago. Highlights of the World
Series have been filmed and dis-
tributed throughout the world for
the past 33 years. The Coca-Cola
Distribution of World Series" and other baseball motion pictures is han-
dled by this competent staff at the Leagues' ^totion Picture Division of-
fices in Chicago (Fonseea at extreme right). 9.50 domestic bottlers of
Coca-Cola have also been purchasing 300 to 400 prints annually since the
company became sponsor. 8.5,000 to 100,000 shotvings are made a year.
Pioneered by Baseball'. t Lew Fonseea, Annual Series Film
Is Now in Urd Year, Still Increasing Its Vast Audience
Company has been sponsoring the
color production since 1958.
In recent years. Jack Lieb Pro-
ductions of Chicago, has filmed
all the World Series" games un-
der Lew Fonseca's supervision.
A Well-Matched "Team"
""We wanted to be associated
with baseball."" says Harvey W.
Westfall, sales manager for spe-
cial markets at The Coca-Cola
Company. "We thought we could
further the cause of baseball by
its association with Coca-Cola, in
making the World Series film
available. It can be shown all year
and we want people to stay with
baseball." Westfall adds.
Basically aimed at promoting
the game ( "the clubs have gained
a lot of fans"" 1 . the World Series
Harvey W. W'estfall, .Sfl/ci manager
for .special markets. The Coca-Cola
Cotnpamj, checks print of "High-
lights of World Series" which has
been sponsored by this company.
film also has given Coca-Cola a
big boost. '"We would not attempt
to measure it in terms of sales."'
reports Westfall. "But. we do feel
that baseball and Coca-Cola go
together. Enthusiastic fans are
usually thirsty fans!""
Teen-.\ge Audience Interest
Available free on request, the
annual film receives wide distri-
bution. ""We do not care who sees
the motion picture."" explains
Westfall. ""However, we do think
it important that the films get out
to where they will interest teen-
agers in baseball."" he points out.
"And. if they become interested,
we feel they will drink more prod-
uct."
Distribution is handled through
Fonseca's office, though the ap-
proximately 1 .000 Coca-Cola bot-
tlers have been purchasing 300 to
400 prints annually since The
Coca-Cola Company began its
Hand-held camera on the field ;ir
to game provides opportunity 1
individual close-ups, like this s/
of Fonseea (right) tvith Warn 1
Giles, president of Sationat Len-
sponsorship. Another 30 prii
arc bought by the Compan
headquarters office in Atlanta 1
use by regional managers. Pni
also are bought by the maj
league teams themselves for shn
ing within their areas and \
communities in which they mai
tain farm clubs.
Booked Solidly for 6 Months
Most bottlers belong to ci': 1
organizations and church grouj. \
After these initial showings,
quests usually snowball to whi
bookings are solid from mid-Ji
uary to June. In fact, according
Fonseea. who has built up a rcL
lar following in 33 years, th,
are 85.000 to 100,000 diffci>
showings of the film annualK
Though The Coca-Cola Com|
ny pays all production costs, r
erences to the company in i
film are limited, A film credit
the beginning savs that the mov.
picture is "furnished by The Coi
Cola Company in cooperation w 1
the American and N a t i o n I
Leagues of Professional BaseH
Clubs."" Then, in three to fi\L
quences the camera flashes to
scoreboard which advertises Coi-
Cola or shows fans consuminL' ;
product, Finallv. the film is cl
with a delivery truck for Cv.
Cola driving awav.
Film Has No ""Commercials'
Some bottlers may place adv
tisements locally to announce 1
availability of the film. But. o
side of this and the brief meni
in the film, the trademark "Coij
Cola"" is not seen. Yet. accon
to Westfall, "we plan the sai'
thing for next year and we pli
(continued on next PAG
o-
nt»l
:o.|
rdil
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BUSINESS SCREII
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lUMBER 6 • VOLUME 28
57
FoTfilmstripjsMe photography
only OXBERRXoffers these
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• Stand and camera integrated design
• Automatic Focus to 1:1
• Focusing independent of sizing
• Camera handles both single and
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Artwork always remains
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Photographs art work from
1 inch to 40 inches wide
• Remote control reticle
projection
Master control console with V,
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▲ Model 5333-00 Filmstrip Slide Stand
^ Model 5327 Filmstrip Slide Camera
Independent shutter and film advance • Inter-
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vievvfinder reticle projection, automatic timer
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FOR ANIMATION PHOTOGRAPHY • Oxberrys 16mm Animation
Camera, Model 5326, is interchangeable with Filmstrip/SIide Camera
For addiuonal information ivnfe on company letterhead
DXBERRY
OXBERRV- CORPORATION
25-15 50TH STREET, WOODSIDE, N.Y. 11377
I TECHNICAL DIVISION
KBerkey
1 Photo Inc.
1968 Guide to Production Services
ANNUAL REVIEW OF SPECIALIZING 30URCES
FOR ALL FILM/TAPE PRODUCTION SERVICES
No complicated, condensed check-lists to baffle the buyer, but
complete-in-depth data on specializing film laboratory, sound
recording, optical and film effects experts, music, stock shot
libraries; national film distributors; videotape transfer services;
foreign language specialists and writers are provided in these ex-
clusive, complete pages of the ONE film/tape publication real
buyers PAY to read every month!
Publication date: No. 7: November 24tfi
A Special BUSIIVESS SCREEN Buyer's Guide I.-^sue
New York • Chieafjo • San Marino, Calif. • London
World Series Films:
(CONTINUED FROM PAGE 56)
to continue sponsorship as long as
we feel the association is benefi-
cial."
During the 1966 World Series,
a four-game sweep over the Los
Angeles Dodgers by the Baltimore
Orioles. Jack Lieb's crews used
seven game cameras, including a
slow motion camera behind home
plate that shot the more spectacu-
lar plays at 128 frames per min-
ute. In addition, he had two hand-
held cameras on the field prior to
the game for individual closeups.
Use Ektachromc Commercial
For a four-game series, Fon-
seca shoots about Z.'i.OOO feet of
film, or about 6,000 to 7,000 feet
per game. In 1965, when the se-
ries went to seven games, he shot
40,000 feet of Eastman Ekta-
chrome Commercial film. Type
7255 (16mni). This was edited
down to 40 minutes, or 1.450 feet,
and printed on Eastman Ekta-
chrome reversal Print Film. Tvpe
7386 (16mm).
Three cameras including the
slow-motion camera, are situated
behind home plate. One is placed
at first base, another at third, and
a third camera is put in center-
field. The seventh camera is a
"roving unit". Virtually the same
setup was used at the 1967 series.
2 Months to Edit, Narrate
It takes about two months to
shoot, edit and narrate the film.
The narrator is always the win-
ning team's regular play-by-play
announcer. Then, as soon as a
pilot print is available, usually
about the first week in Decem-
ber, premieres are staged in the
cities of the pennant winners.
This is followed by print orders
that, over the past 10 years, have
averaged 500 to 700 annually, in-
cluding the 300 ordered by Coca-
Cola bottlers. Calvin Productions
processed this extensive color print
requirement. TTie bottlers are sent
brochures announcing the avail-
ability of the film.
200 Distribution Outlets
Fonseca's office offers the films
through some 200 distributors, in-
cluding the major league ball clubs
and some minor league teams.
During peak periods, his office
books 100 to 150 print programs
per day.
Many of the films are sent to
the Armed Forces overseas
through the USO, which is asked
to pay only for return postage.
One circuit involving 18 prints
runs for nine months and covers
Series' film crew mcd sevrn frati
cameriis. inchidiug the slotf motit
camera set up behind home pla\ I
to capture key plays. '
virtually all military installatioi
in the European theater. I
"Here again," says Westfal
"we have no real measure for tl
value of the goodwill that we cri
ate for the Company when a so
dier in some far-off country i
given an enjoyable experience b< I
cause we thought of him. Sim I
World War 1 our Company h: |
carried out every program «
could to keep men and women i
the Armed Forces in touch wit
home. We feel this has helped oi
business as well as accomplishir
something worthwhile."
* * * j
Filmex, International to Produce
Spanish Features in New York
"" Filmex. International, a di\
sion of Filmex. Inc.. New Yor
TV commercial and industrial fih j
production firm, will produce tw I
features in Spanish in New Yui
beginning early in October. Rot ,
ert 1. Bergmann. president, has ar |
nounced. These films, co-produce '
by Filmex and Mexico, are tl
first productions in Spanish to t
shot on U.S. soil. Top-flight Mc
ican and Puerto Rican stars wi
appear in both 90-minute feature
LSD and El Regreso.
Frank Marrero of Filmex wi
produce the first film and wi
direct the second. Slavko Vork.
pich. the famous Hollywood nioi
tage expert, will design the "trip
sequence for the LSD film. D
Timothy Leary. noted LSD c:
pert, will act as consultant.
33 Questions & Answers on Fill
' "33 Questions and Answe
About Industrial and Busine:
Movies" are provided in a ne
booklet available from Pilot Pr* '
ductions. Inc., 1819 N. Ri
Avenue. Evanston, 111. 602>i i
Address your requests on con I
pany letterhead.
58
BUSINESS SCREEt
NUMBER EIGHT IN A SERIES
OKAY FOR SOUND! (The Transfer): After
ttie magnetic mixed track has been inter-
locked with the picture for client approval,
its nomenclature changes — it is hereafter
called a "magnetic master". The next step is
to "transfer" this magnetic master to optical
negative film for making release prints in the
laboratory.
There are two kinds of optical track: Variable
density and variable area. In the former, sound
modulations record varying densities along
the length of the film, the full width of the
track. The film slock used is a low contrast
negative emulsion and is processed in a nega-
tive developer. Control of exposure and proc-
essing are sufficiently critical as to almost rule
it out of commercial use. In variable area re-
cording, sound modulations in the form of
little peaks are exposed across the track. The
longer the image, the greater the volume.
There are several types of variable area re-
cording. The unilateral track has images on
one side only of a thin base line. In bilateral
recording, the sound images occur on both
sides of a center line. In dual bilateral track,
two bilateral images are laid side by side. A
multilateral track is composed of many bi-
lateral images. The dual bilateral recording is
the most widely used. In silent passages, light
from the projector exciter lamp passes
through the thin base lines to hit the photo-
cell, the result — an objectionable "hiss". To
remedy this, noise reduction circuits are em-
ployed that cause the base lines to become
very thin when there is no sound.
The great volume range obtainable in mag-
netic recording unfortunately is not available
in film recording. So — we fake it. Compres-
sion in varying amounts is applied in the film
recording to keep our volume range within
the limits of the medium.
In variable area recording, high contrast film,
such as Eastman 7375 is exposed and proc-
essed in a rather high contrast developer. We
have found the manufacturers recommenda-
tion for density and gamma to be optimum.
Spray processing, introduced about ten years
ago, proves to be much better than old-fash-
ioned immersion developing. In the recorder
very accurate exposure is essential. We must
achieve the recommended density after the
film is processed at the correct gamma (inci-
dentally, gamma is the contrast obtained in
the photographic image after processing).
Chemical composition of the developer, its
temperature, and developing time all affect
gamma; consequently, these are all held to a
predetermined standard. Exposure, therefore
must be extremely accurate. The optimum
density must also be achieved while holding
the chemical fog level to an absolute mini-
mum.
"Cancellation" in film recording is difficult to
explain, but let me try. You would think that
if sound images on the negative are extremely
sharp, we would have the best track. Unfor-
tunately, this is not the case, for when we
print these sharp negative images to a posi-
tive print, very fuzzy and unsharp images
result. This fuzziness is caused by dispersion
of the printing light through the positive
emulsion. To make images sharp on the posi-
tive, we must slightly overexpose the nega-
tive so the original sound images are fuzzy.
When these negative soft images are printed
to the positive, also with slight overexposure,
the image spread in the negative is cancelled
out by the image spread in the positive. This
is referred to as "Cancellation". How much
overexposure to make in the negative and
positive for optimum print quality is deter-
mined by a very complicated testing proce-
dure— known as "cross-modulation" tests.
Even this elaborate testing procedure is not
the entire answer. Because of this cancella-
tion problem, we cannot transfer all frequen-
cies from the magnetic master. To do so might
cause noise, distortion, and bad sibilants.
Therefore, it is necessary to limit the frequen-
cies that we transfer, so high and low pass
audio filters are incorporated in the film chan-
nel. These filters cut off the undesirable low
and high frequencies that aggravate our prob-
lem. Now you might think this impairs the
recording, but actually the recording channel
has another film equalizer that boosts the
high frequencies that are actually being trans-
ferred. The listener may well think he is hear-
ing frequencies way beyond the cut off point
of the recording filter.
Our sound release negative is prepared for
printing. Because it is negative material, it
must be handled with utmost care. Wear edit-
ing gloves! The smallest scratches, finger
marks, and dirt all add up to one thing — bad
sound. Now the laboratory takes over. With
good printing equipment and processing tech-
niques, we have a good sound print. Your
client may be most pleased with the sound
of the print when projected in the preview
room. Now what the audience hears depends
on the projection quality. Projectors should
be regularly checked for azimuth, focus, track
placement, and frequency response. Appro-
priate test films are available through SMPTE.
Now you are "Okay for Sound".
byron
P^Ayyy>->^
VOLUME 28
59
from the pioneers of rear- screen projection
Advanced audio-visual
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Swain Produces a Sales Film in Single D
rvKR Try to Film a 10-minute
-'-^ sales promotion picture, fea-
turing a famed television personal-
ity, in one clay? That's the unenvi-
able challenge handed producer
Hack Swain, of Hack Swain Pro-
ductions in Sarasota, Florida, by
the Maekle Brothers, builders and
developers in that state.
The picture featured Jack Paar;
the locale was Marco Island where
the Mackles and their Deltona
Corporation have converted sev-
eral thousand acres of mangrove
and mosquitos into a deluxe vaca-
tion-resort community. Paar, a
long-time friend of the developers,
had culled a precious day from his
vacation for the job. His only
stipulation; shooting had to be
wrapped up by nightfall.
Planning Made It Possible
"Those fellows," Swain recalls,
"build their planned communities
in a hurry and they couldn't see
why a couple of thousand feet of
footage, including several minutes
of lip-sync with Paar, should
prove so difficult." With the job
complete and the client happy, he
believes that extremely careful
planning saved the day, despite
chilly weather and early darkness
which hampered color filming.
"In preparing script material,
we were aware of Jack Paar's
reputation as an ad libber and that
anything silted or unseemly to him
would be changed or tossed out.
In effect, we prepared blocks of
ideas and he took it from there."
Three locations only were
selected, with the idea of moving
the story and obtaining complete
coverage. The shootins plan called
for Paar to stroll up the beach di-
rectly into a close-up and, after he
delivered his first lines, he w
walk to a waiting helicopter
a tour of the island. Later, he
picked up at poolside for a
tional lip-sync. This was ii
spersed with island scenes i
Paar was not required for t s
nor for the greater part of 5
aerial sequence.
Three Cameras on Location
"Three cameras assured
match of incoming and outg
scenes, anticipating on-the-
changes and providing smt
transitions. This also enablec
to move our crews and equipn
with the least possible probl
and to be ready for light chang
Hack Swain recalls.
"But we hadn't anticip
Paar's personal enthusiasm for
making. He expressed his
preciation for these efforts
noted that planning reduced
need for on-the-spot conferei;
which would have required hinii
wait around.
"For lip-sync sequences,
used two blimped cameras —
for long shots and the other
close-ups. To avoid wind noise k
to maintain voice quality, we u
a concealed lavaliere mike andj-
corded on a quarter-inch Nag .'
Towards the end of the shd'
ing, Paar expressed his satis:
tion with the progress and p
vided a laugh for crew and
lookers, too, with a special
sync sequence that positively ili,
appear in tlie final film. On u
take of his final speech, he paud
for a few seconds and then s J,
"I'd just like to add one m<
thing about this project -
colder than the very devil dci
here,"
Hack Swain cameramen prepare to shoot sequence featiiriiifi Jack Paari
the li)-iiiiiinl< siil<\ pronnylinii film made in sitigle day for Maekle
214 S. HAMILTON ST. SAGINAW, MICHIGAN
60
BUSINESS SORE
ALL ROADS LEAD TO
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
MKCCA nuN LABORATORIES CORPORATION, Film C«nl«r Building, aio Ninth Avanua, N«w York, Haw Verk 1003* • Phonal ail-CO *-T*T«
UMBER S ■ VOLUME 28
IBie screen executive
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Paull Named Vice-President of
Niles Communicarions Centers
■sV The appointment of Manny
Paull as a vice-president of the
Fred A. Niles Communications
Centers, Inc. has been announced
by this national film company.
Paull has been with the Niles or-
ganization since its inception 12
years ago. Prior to that he was as-
sociated with Fred Niles when the
company's president headed the
motion picture division of the Kling
Studios in Chicago.
Before joining Kling, Paull
served as the television art direc-
tor for an advertising agency and
worked closely with television sta-
tions to help set early art standards
in the industry. During his career
at Niles he helped the studio win
many honors including "Best Art
Director for Television Commer-
cials" awarded by the Academy of
Motion Picture Arts and Sciences
in 1958. In 1960 he was named
account supervisor, concentrating
on sales and account detail. •
* * *
Arthur Gaines Heads Marketing
for Concord Electronics Corp.
tV Concord Electronics Corpora-
tion, Los Angeles, has advanced
Arthtir D. Gaines to the post of di-
rector of marketing, according to
president Howard P. Ladd. He will
Marketing exec Arthur Gaines
be responsible for all phases of
market planning and administra-
tion of the company's line of audio
and video tape recorders, closed-
circuit television and communica-
tions products for home and in-
dustry.
Concord also aimounced the
appointment of Peter Bechtol as
manager of sales development for
its Communications Systems divi-
sion. He will head up development
and coordination of sales training
and promotional programs for the
company's dealer network. •
* * *
Vice-President George Mather
Heads Filmex West, Hollywood
■m George Mather has been ap-
pointed vice-president in charge of
Filmex West (Hollywood). Since
1965, Mr. Mather has been asso-
ciated with the company as pro-
ducer/director.
From 1955 to 1962, he shot
Filmex v.p. George Mather
several documentaries, commer-
cials and a half-hour pilot for a
television series. He founded an
organization for '"looping" pic-
tures from foreign languages to
English, and worked on 30 fea-
tures. In 1962, he produced and
acted in his own independent fea-
ture entitled Pattern for Murder,
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Training facilities at the Bear Mountain Inn, New York .
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LENSCREEN
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9725 Conklin Rd., Blue Ash, O. 45242
which was released through Majj)
Pictures Corp. He had his o
music show over KRHM-FM ,
Los Angeles from 1963 to 196f.
I
Production chief Carl NcIm
Wilding Appoints Carl |. Ncl'
as Vice-President of Productioi
tSt Increased production plan^
Wilding, Inc. have brought the
pointment of Carl J. Nelson
vice-president of production at <
company's Chicago-based stui'
With Wilding since 1958, Nc
was named vice-president in cli
of the TV division in 1964
January of this year he bc^
president of Wilding Products
Inc., the company's West cc;t
branch.
He retains responsibiUty
both activities in addition to >
suming his new functions at C
cago headquarters.
* * *
Wasserman Now Vice-Presidec
Filmex, West Production Chiel
ir Chuck Wasserman has
named vice-president in charj
production for Filmex, W(
Robert I. Bergmann, presidenti
Filmex, Inc., New York, has
nounced. He has been a produc
director with the company su
1965.
One of the pioneers in TV cc
mercial direction, he has s
every type of consumer and
dustrial product. In 1958, he ^
a director at Film Graphics, N
York, and has also been a
director for MPO and Illus
Films.
He has done 60 features
trainins films includina four h:'-
hour TV adventure films in M-
ico.
* • •
Tom Victor loins WCD, Inc
•Cr Thomas F. Victor has joiiJ
WCD, Inc., New York and C-
fornia producing company, as m
ager of that firm's Business F
Division.
BUSINESS SCR0
mihich one for you?
Now that there arc two models, which one is best for you? That depends on your needs. Both are unique portable proiectors,
offering sound capabilities far exceeding conventional machines. Each SIEMENS model 2000 16/16 is an optical-magnetic
sound projector mechanically interlocked with a 16mm magnetic film deck. This unusual combination permits single system
optical playback and magnetic record/playback-it also provides double system record and playback in perfect sync-plus
facilities for transfer, mixing, recording and re-recording.
The two models differ only in their drive systems to provide a choice covering the widest range of professional work.
The model with synchronous timing motor runs at an exact 24 fps for television and other precision programming applica-
tions. The universal, governor-controlled model can be run at speeds from approximately 16 fps to 26 fps with excellent
speed accuracy and consistency over a wide range of line voltages and film loads.
Which model is best for you? We suggest a visit to your franchised Arnflex dealer for complete details and an enlightening
demonstration of these unique machines. Or write for detailed literature.
the
time-saving
money-saving
answer to dozens
of your
sound film problems n
WITH SYNCHRONOUS TIMING MOTOR
WITH UNIVERSAL. GOVERNOR-CONTROLLED MOTOR
SINGLE/ DOUBLE SIXTEEN SYSTEM SOUND
ARRIFLEX CORPORATION OF AMERICA
25 20 Brooklyn Queens Eipresswa/ West. Woodside, New York. 11377
NUMBER fi • VOLUME 21
A CONTINUING SERIES ON VIDEOTAPE FOR INDUSTR;
Motorola's Charles Granieri explains liighlighls of integrated eircnits'
operational amplifiers; video tape curries data to distributors in field.
Instant Replay for Motorola Semiconductor
Videotapes Bring Salesmen Latest on Solid-State Technology
MOTOROLA Semiconductor
Products Inc. is using
videotape recording — television's
familiar "instant replay" — to help
distributor salesman keep pace
with accelerating advances in elec-
tronic technology.
Distributor salesmen generally
merchandise a broad range of
products and cannot be expected
to be universal experts in every
line they serve. Their headaches
are particularly severe with semi-
conductors, where the ever-ad-
vancing state-of-the-art is burning
all track records. Motorola alone
expects to introduce from 600 to
1 .000 new solid-state products dur-
ing 1967.
"It's a difficult task even for a
semiconductor manufacturer's own
sales force to stay abreast of solid-
state technology," says Robert E.
Novascone. Motorola's manager
of distributor promotions. "For a
distributor, it's just that much
worse. Integrated circuits are much
more intricate than transistors, and
large scale integration is worse yet.
Distributors need to understand
the relative merits of field effect
and bipolar devices, of silicon vs.
germanium, of one process tech-
nique over another. The list goes
on and on."
Static Media Are Inadequate
Prior to the use of videotape re-
cording, communications between
Motorola and its distributors were
based on the telephone, literature.
Motorola also makes use of material previmishj prepared for other presenta-
tions. Robert Field turns video camera on screen to pick up a slide scene.
periodic meetings, and contact with
Motorola salesmen. Although these
approaches arc adequate for gen-
eral product and price data, they
fall short of serving the distribu-
tor's technical nccd-to-know.
On the dual premise that "you
can't market what you don't under-
stand." and "anything beneficial
to the semiconductor industry is
going to help Motorola,'' the com-
pany's Distributor Sales Group de-
cided to beef up its technical as-
sistance to franchised distributors.
Videotape Was the Answer
Motorola knew this infusion of
technical competence had to be
painless and quick, and so text-
books were out. It had to be eco-
nomical and easily modified to
keep pace with changing technol-
ogy. That eliminated brochures and
the like. It also had to be produced
quickly so as not to be obsolete at
birth. So the idea of movies was
discarded. Another possibility,
audio tape recording, had merit,
but would lack the impact of
visuals.
Videotape recording, embodied
in the new generation of low-cost
closed circuit units available from
Ampex Corporation within the last
year, seemed to be the best answer.
Four Recorders Are Leased
To implement the program,
Motorola has leased four Ampex
Model VR-6000 videotape record-
ers, two Model CC-324 cameras,
and two monitors, with options to
purchase. One recorder is kept at
the company's manufacturing fa-
cilities in Phoenix. The other three
have been shipped to three key
sales offices in New York, Chicago
and Los Angeles.
Video tapes on selected subjects
are prepared by home office per-
sonnel in Phoenix. Then duplicate
copies are sent to the key sales of-
fices where the recorders are lo-
cated. Motorola salesmen com-
plete the communication chain by
taking the tape and recorder with
them as they visit franchised dis-
tributors around the country.
Show to Distributor Salesmen
Motorola Semiconductor Prod-
ucts Inc. has 51 distributor loca-
tions in the U.S. Each distributor
has periodic meetings for its own
personnel — meetings that are at-
tended by Motorola salesmen any-
way. Since it is to the distributors'
decided advantage to learn import-
ant aspects of semiconductor tech-
nology, they have proved willing
and anxious to devote a half hour
of their meetings to a TV replay
on the semiconductor state of tl
art.
The distributor need have on
a TV set, and the Motorola sale
man has to cart only a recordi
and a tape. No more. Carts c
wheels have been built to hou;
the recorders for easy transport;
tion.
New Trends in Technology
The tapes do not contain a hai
Motorola sales pitch. Rather, the;
are roundups on the latest trenc
in semiconductor technology. Th
first tape, presently in circulatioi
treats integrated circuits — the
fabrication processes, various fam
lies, and logic functions. A secon
tape will discuss trade-offs amoD
various forms of digital integral
circuitry. A third, integrated opei]
ational amplifiers. And so forti)
Before video tape, Motorola'!
distributor sales group frequenfl!
arranged for the company's engil
neering talent to visit distribute'
locations for seminars. This tech
nique obviously was expensive aa
kept the engineers away from thei
primary jobs. It is easy to estimat
the time and money involved i
sending one man around to 5
different locations.
Bringing Data to the Field
Distributor visits to the Phoeni
facilities were perhaps more effec
live in conveying a feel for semi
conductor technology, but led ti
additional problems in terms o
scheduling, loss of time, and se
lective impact of ideas.
Video tape has changed all that
Now the distributor can sit in hi
own office and have a TV scree)
pull him into the manufacturin;
environment. He can see the vari
ous process techniques, watch tes
experiments, and in general experi
ence the total making of a prod
uct while listening to Motorola per
sonnel give a carefully prepare(
explanation of what he is viewing
It takes the principals a relativel;
short time to participate, yet max
imum use is made of talent by get
ting it across the country in it
most interesting form — visual. <
* * *
Mulcahy, Pettigrew Head Sales
in Sylvania Photolamp Division
"4- The appointments of George H
Mulcahy as marketing manage
and David A. Pettigrew as nationa
sales manager for the Photolam|
Division of Sylvania Electric Prod
ucts. Inc. were effective Oct. 1
according to Richard B. Marten
son, vice-president of marketinj
for the division. "
M
BUSINESS SCREEf
The old mirror-miiTor-on-the-\valI bit just wouldn't cut
it in today's sophisticated, electronics-oriented business
training world.
Whether it's a sales training program, information dis-
semination to the field or a self-improvement course
for the rising exec, emoting before a mirror can't hold
a candle to the cold, hard eye of the television camera.
And that's why today's communications-conscious exe-
cutives are going all out with the new Westinghouse
WAVE/Trainer system. Not just a basic videotape re-
cording playback device, the WAVE Trainer is a com-
plete, self-contained visual and audio system — with
simplicity the keynote.
•Westinghouse Audio-Visual Electronics
Included in this compact one-man television studio is
the extremely mobile vidicon camera, Westinghouse's
exclusive .Audio-Visual Recorder (with the 1 additional
audio tracks I, a dynamic mike for superb audio pickup,
a 9" Demod Monitor for simultaneous viewing while
taping or for off-air or camera playback, plus a 19"
solid-state monitor for group viewing.
And it's all conveniently housed in the pre-wired, caster-
mounted cabinet that lets the WAVE/Trainer go where
you go.
For complete information on the WAVE/Trainer sys-
tem, contact Mr. Martin A. Lappin, General Manager,
CIP Divi.fion, Wextinjihou.se Electric Corporation, U.S.
Highway 27, Metuchen, .V. J. OSSiO. Dept.KlO
WAVE/Trainer System
You can be sure if it's Westinghouse (w)
NUMBER 6 ■ VOLUME 28
The Wide World of Sponsored Pictures
Narrator Lome Greene and director
cooperation with the Richfield
Division, Atlantic-Riclifield Co.
The state's activities and oppor-
tunities in agriculture, industry,
recreation, education and other
phases of development are well
presented. Direct requests for
bookings to Graphic Services, Bu-
reau of Mines, 4800 Forbes
Avenue, Pittsburgh, Pa. 15213. •
* • *
Tour State's Airport Facilities in
"Aviation Swings in Minnesota"
ik Jazz music sets the mood for
a new Countryman-Klang, Inc.
Lcn Slayton (left) of Gil Alfschul production, Aviation Swings in
Productions, discuss scene in film.
Lome Greene's Fine Narration i
Enriches "This Is a Cooperative"
■&• Television star Lome Greene
of Bonanza fame is helping the
cause of cooperatives as the nar-
rator of a 28-minute color film,
This Is a Cooperative. The film
was produced by Gilbert Altschul
Productions, Chicago, for the Co-
operative League of America. It
explains the common-sense econ-
omics of the organization which is
helping 30 miUion farmers and
city dwellers to "get the most for
their money."
"'Did you ever think what a
health service would be like if it
belonged to the patients?" Greene
asks. For the answer, he takes
viewers to the Seattle Group
Health Clinic where a system of
prepayment, group practice, pre-
ventive medicine and patient par-
ticipation is holding down medical,
dental and drug costs.
Farm and city sequences show
that the cooperative movement "is
not a shortcut to Utopia" but that
it has spread across America, per-
mitting people to get more for
their labor, 'to help each other
while helping themselves."
This Is a Cooperative is avail-
able for group, school and public
service television showings from
Journal Films, 909 West Diversey
Parkway, Chicago, HI. 60614. •
• * *
Films on "Nevada" and "Zinc"
Released by the Bureau of Mines
•fr Two new motion pictures have
been released by the U. S. De-
partment of the Interior's Bureau
of Mines. A 27-minute 16mm
color film. The Extraordinary
World of Zinc (sponsored by the
American Zinc Institute) and
Nevada and Its Natural Resources
(also in color) are now available
for short term free loan.
The Nevada film was made in
Minnesota, created for that state's
Department of Aeronautics and
its Department of Economic De-
velopment.
The 1 4 '/2 -minute color film
takes audiences to 40 airports
throughout the state, showing its
up-to-date airport concepts and
aviation facilities that have drawn
woridwide attention. Its aim: to
show the advantages of flying in
this state to private pilots and to
the businessman who uses aircraft.
It is being shown civic groups,
aviation associations, government
agencies and other groups. •
At HfE, We Have a Big Idea About Lab Work
it's Called... SERVICE
That one-word "package" wraps up all the quality-production
capability of skilled men and modem machines at H F E . . .
the chemical controls . . . the continuous inspections . . . the
careful attention to detail . . . the concem for the customer's
property and the film work he's ordered.
With all these elements integral parts, service here becomes
HFE PERSONALIZED SERVICE
when you need any 16mm laboratory work —
Negative, positive or reversal processing, in color
or black and white . . . Ek-tachrome and Ekta-
chrome ER, MS and EF camera original and Types
7386 and 7388 color reversal printing . . . Koda-
chrome duplicating . . . Optical, contact and reduc-
tion printing . . . EastmanColor intemegatives . . .
EastmanColor release prints. . .
you'll enjoy and value HFE PERSONALIZED SERMCE
Just as so many life-long customers do.
Try it soon, u-on't you?
HOLLYWOOD FILM ENTERPRISES INC.
6060 SUNSET BLVD. ■ HOLLYWOOD, CALIFORNIA 90028 ■ PHONE 213 464-2181
in^^IOLOR
or Black & While
Servini film producers since 1907 —
The Laboratory thm't OLDEST in E.xperience
and NEWEST in Equipment . . .
FOR THE
An amusing cartoon scene frcn
"Home Siccet, Healthier Hoiii'
Show Role of Disinfectants in A
"Home Sweet, Healthier Home"
■ft- Some fanciful history fortifie
by scientific fact helps show he
man has made his dwelling
cleaner and healtheir over th
centuries. That's the mission of
new 1 2 Vi -minute color cartooi
Home Sn-eet, Healthier Hoitu
being presented by the Lyst
Home Health Information Burea j
through regional film libraries c \
Association Films.
As the evolution of cleaner li\
ing takes viewers from cave dwel
ings to modern housing, the fili
shows how disinfectants help in
prove life and health. Liquid disir
fectants are shown to be hari.
working germ killers that destro
bacteria in kitchens, laundry an
nursery rooms as well as preveni
ing mold and mildew.
Available on free loan from .A
libraries at LaGrange, 111.; RiUL:^
field, N.J.; Hayward, Calif.; Da
las, Texas; and at Oakmont, Pa.
* * *
Decorative Wood Paneling Uses
in U.S. Plywood's Color Film
" The production of decoratix
paneling, from the cutting of
giant tree in the Peruvian jungU
through a plywood manufactunn
plant to the interior and exteric
of a variety of homes across th
United States, is shown in a ne'
motion picture. Out of the Wood
sponsored by U.S. Plywood,
division of U.S. Plywood-Cham(
ion Papers, Inc.
Sequences include a vacatio
house on Cape Cod: Hiller Hi^:!
lands — a community project i
the San Francisco Bay area
group of condominium resident .
on Lake Tahoe; and residences i
suburban Connecticut and th
Hamptons on Long Island. ,
Out of the Woods, a half-hou
color film, was produced for u--
on public ser\'ice television prr
grams and by service group-
women's clubs and schools. It w i
produced by Stanlev-Frank Film-
Inc.; directed bv Jack Fenimori
66
BUSINESS SCREEI
pci
^seful Film on Family Planning
fbe Shown in Latin-Americas
A new film on family planning
jesigncd for use throughout Latin
America has been completed in
Wexico and is now being pre-
iewed throughout the hemisphere
ly health and family planning
roups and population councils.
Una Miijer, Dos Deslinos (One
'omim. Two Destinies), pro-
uccd by Audiovicentro Studios
1 Mexico City, was sponsored by
i "patronato" — a group of pri-
ate citizens and institutions in-
frested in family planning — at
i cost of $8,000. The 17-minutc
lack and white motion picture
rovides a comparative look at
>o families, both with the same
ial and economic situations.
t one with eight children living
overcrowded hardship; the
her with two children and in
ppy. healthful conditions.
Dr. David Grajeda, president of
udiovicentro and producer of
le film, is particularly well quail-
ed for the subject — he is a grad-
ite M.D.
The film, which will be sold at
i estimated print cost of S70, is
:signed to be equally acceptable
j any Spanish-speaking country,
xtensive theatre distribution is
^pected.
Latin-American audiences are
miliar with commercially-spon-
1 ired films in theatres, and are
ghly alert to commercial intents.
j/ia Mujer. Dos Deslinos is ex-
emely careful to provide only
otivation for its family audiences
pd carefully avoids any reference
I government action, religion, or
irticular birth-control methods
products.
The film is currently being
own to visitors to the clinic at
omen's Hospital in Mexico City
an 8mm version on a Fair-
^ild Mark IV projector, •
■ k \o\iT Coca-Cola Bolllcr for
illic Mays in "Tips on Baseball"
"Hot stove league" audiences
luring the months ahead can book
l^rint of Tips on Baseball, featur-
, ill-time great player Willie
in an Il'/i-minute sound
I III available from Coca-Cola
! 'tilers throughout the U.S.
cated for the men who coach
asters in the skills of the
inc — the film reveals Mays'
I rsonal talents in hitting, base
inning, fielding and throwing.
Jimarily covering the "thinking"
• hind game strategy, the film has
song, live footage of Willie in
ition with the Giants. •
JUST ANOTHER REFLEX BNC?
NO! There are a few differences. To start with,
ours is the quietest. For more than a quarter of a
century the BNC was the standard of "noiseless-
ness" by which all othercameras have been judged.
Other BNC reflex conversions try to come close to
the BNC. The CSC REFLEX BNC doesn't just equal
the BNC, it surpassesthe BNC — it is the new stand-
ard for others to try to equal.
Secondly, our BNC has a variable mirror shutter.
We feel that forcing a cameraman to shoot with a
175 degree shutterat24fps is ridiculous. Using ND
filters and varying "f" stops just isn't enough. Our
conversion istruly professional— designed for pro-
fessionals.
A word about our reflex optical system — superb!
Don't just take our word for it. Compare! Look
through the focusing tube of a "racked-over" BNC,
or a Mark II, or an Arri, orany BNC reflex conversion
—the CSC REFLEX BNC has the brightest, clearest
ground glass image.
We have even developed an advanced lens locking
device for our camera. It can take lenses from
20mm up — it can even take heavy zoom lenses like
the Angenieux 25mm/250mm without any need
for support brackets.
Mitchell makes great cameras. The BNC is incom-
parable. CSC has maintained Mitchell quality levels
throughout the conversion with all of the original
BNC features intact . . . even down to our steel
washers that have been hardened and precision
ground for a lifetime of smooth operation.
The CSC REFLEX BNC - just another reflex BNC?
Hardly! Just compare. See it now! Rent it! Convert
your BNC! Call CSC at 212 PLaza 7-0906.
CAMERA SERVICE CENTER, INC,
333 West 52nd Street, New York, N. Y. 10019
CANADIAN AFFILIATE: CINEVISION LTEE., MONTREAL
. . . even the steel washers have been hardened and precision ground
il^M
BER 6 ' VOLUME 21
IT
SCREEN EXECUTIVE
Fletcher to Direct Marketing
for Technicolor's C&E Division
■sV Douglas S. Fletcher is now man-
ager of marketing for the Commer-
cial and Educational Division of
Technicolor. Inc. Fletcher joined
the company earlier this year as
assistant to Division vice-president
and general manager Robert T.
Kreiman. He will be responsible
for marketing of audiovisual equip-
ment, commercial products and
retail sales of the Division. •
* * «
Studio City, Inc., North Miami
Names Four to Top Exec Posts
^ Major realignment of executive
posts at Studio City, Inc., motion
picture production complex in
North Miami. Florida, has been
announced by board chairman
David L. Brady.
New president of Studio City is
Arnold O. Leeds, former producer-
director at MPO-Videotronics.
Inc.; Paul L. Jacobson. formerly
of Jalor Productions in New York,
is now executive vice-president in
charge of productions. He will
headquarter at Studio City's new
ofiBces in Manhattan.
Costel B. Grozea will direct the
newly-created special effects de-
partment at Studio City. One of
the leading special effects special-
ists in the industry. Grozea created
effects for such major films as
War and Peace. A Farewell to
Arms, The Battle of Austerlitz.
and other productions.
Robert Demme has also been
appointed public relations director
for the center in North Miami. •
* * *
Kushnick Heads Eastern Sales
of Fairchild 8mm A-V Systems
it Donald Kushnick is now a re-
gional sales manager according to
Nat C. Myers. Jr.. group manager
of educational and audiovisual
systems, Fairchild Industrial Prod-
ucts. He will be responsible for
East Coast sales, sales promotion
and dealer-manufacturer liaison
for that company's line of 8mm
audiovisual systems. •
* * *
Vacho Appointed Vice-President
of Storck Productions, St, Louis
ir Pierre Vacho has been ap-
pointed vice-president of Shelby
Storck & Co., of St. Louis. Pre-
viously associated with Guggen-
heim Productions. Norwood Stu-
dios and John Sutherland Produc-
tions, Vacho is a graduate of the
Motion Picture Division of UCLA.
68
g-v equipment trade fair
NEW PRODUCTS & ACCESSORIES FOR PRODUCTION AND PROJECTION
New Videotape Camera System is
Developed by F&B Ceco Engineer
>'<. A new videotape camera sys-
tem permitting both recording on
videotape and instant TV moni-
toring of the actual through-the-
lens image as it is being filmed has
been developed by F&B; Ceco.
Inc., New York.
Specifically designed by F&B/
Ceco Chief Engineer. Ray Emeritz,
for Selmur Productions' upcoming
feature film. Charlie, the new sys-
tem utilizes a Sony video camera,
a four-inch swivel-mounted moni- ColorTran's LQFlO-50 "Super-
tor on a Mitchell BNC with Reflex Beam" "1000", new lensless fixture.
Conversion bv F&B Ceco. a nine-
A Brighter LQFIO Lensless Light
Fixture Latest from ColorTran
X A new lensless light fixture ap-
proaching the intensity range of a
standard 2K Fresnel unit has been
introduced by ColorTran Indus-
tries, Inc. The model LQF 10-50
Super-Beam "1000" permits
smooth and accurate focusing
from spot to flood with a ratio of
II to 1 .
Using the new 1000-watt
( 3200-degrees K) tungsten-halo-
gen "quartz" single-ended frosted
lamp, the fixture operates directly
from 120 volts. AC or DC, with-
out boosting. The Super-Beam
"1000" produces 50 to 560 foot-
candles at 20 feet from flood to
spot focus positions. Two and
four-leaf barndoors rotate 360
degrees and fold flat. Write:
ColorTran Industries. Inc., 1015
Chestnut St.. Burbank, Calif.
91502 for descriptive brochure. •
* * *
Reeves "Airmobile-Video System"
Available for Worldwide Rental
■: A portable color videotape pro-
duction system with cameras, ef-
fects, controls and monitors all
packed into standard jet air-freight
containers was demonstrated to
producers and sponsors on October
3 at the Americana Hotel. New
York, by Reeves Sound Studios.
The Airmobile-Video System is
designed to be able to reach any
jet port in the world within a 24-
hour shipping period. On arrival,
the packages fit into any van-type
rental trucks available world-wide.
Thus, producers can use videotape
at locations unreachable by trailer-
truck units.
The System has three basic types
of modules: camera units, switch-
ing and monitoring units and video
tape recorder units.
These basic modules go together
F&B 'Ceco videotape camera system
inch monitor by the videotape re-
corder, and a 23-inch auxihary
monitor for both actual shooting
and playback viewing.
Emeritz notes that "this is the
first time a BNC Reflex has been
converted for VTR, with full lens
interchangeability." He explained
that "the entire system is com-
pletely flickerless, since the F&B/
Ceco BNC Reflex features a
beam-splitter rather than a mirror
shutter. Previous systems using an
adjacent VTR camera were not
capable of recording zoom shots
as our new through-the-lens sys-
tem does."
In addition to the \'TR, this
same BNC Reflex was also con-
verted for Techniscope — another
"first" for the eni;ineering skills
of F&B Ceco's 35-man camera
modification shop. The special
VTR-BNC Reflex camera system
is now available for rental to all
F&B /Ceco customers. •
* * •
Pro-Gramo UN- 100 Adds Taped
Sound to Filmstrips, Slides
" A new tape cartridge system.
Pro-Gramo UN- 100. for use with
any filmstrip or slide projection
(with provision for remote control
operation ) has been introduced by
Ehrenreich Photo-Optical Indus-
tries, Inc. of New York. •
in a "building block" technique t
give any combination of 1-6 can
eras and 0-2 tape recorders. Eac
combination is complete with a
necessary generators, cables, mike
tripods, air conditioning, etc. fi
full plug-together convenience.
General specifications of the
tem include Norelco Plumbico
color cameras with Taylor-Hobsc
21-210 mm zoom lenses; Anipc
VR2000 recorders; Nagra aud,
recorders; extensive switchin
audio and video control mechai
isms; Onan 15 KW power gene
ators; and combination air cond
tioning and heating units.
The Airmobile- Video System
available from Reeves Sound Sti
dios in New York on a rental baM
nglj
GE's axial Quartzline pro/ei
lamp puts 4 elements in one
GE Photo-Lamp Announces SingI
Unit Projection Light System
* A new projection light sy^
combining lamp. condenser-reliL
tor, lampholder, and socket in
single unit was introduced '
month by the General Ele^
Photo Lamp Department. The i
axial Quartzline lighting sy-i
fits within a two-inch cube ai ,
features a powerful quartz Ian |
the size of a jelly bean.
Six low-voltage models a
available; except for a 24-\o
200-watt unit designed to projc
films in airliners, all are 21-vt
150-watt systems. According
Lester W. Dettman. general ma
ager of the Photo Lamp Depai
ment. the new long-life, hig
brightness units "offer a wi
scope of potential applications, i
eluding I6mni and 8mm projc
tors. "
Model EJV is already bei
used in the Technicolor "lOOi
8mm cartridge sound projectc
model EJS is used in the Java
8mm cartridge rear-screen soui
projector.
BUYERS LOOK TO BUSINESS SCRE
FOR THE FINEST IN A-V PRODUC
BUSINESS SCREE
Tews Along the A-V Production Lines
': The Howard A. Anderson Company and Consolidated Film
industries have jointly announced development of a new tech-
jique for printing dupe negatives of film involving fades, lap
lissoh es and other optical effects which have the same quality
if the original negatives. Heretofore, according to CFI, there
las been significant loss of quality in such dupes and, as a re-
iilt. in the final prints. The new technique also allows for faster
klucrv' prints to customers since they are made by the single-
trip process rather than by the A and B method. This is also
aul to significantly reduce costs. The new technique was con-
ti\ id b\' Darrell .\ntlerson, vice-president of the Anderson
.impanv and developed jointly with Roger Richardson of Con-
iliihitcd Film Industries.
O O O
W'olper Productions has been commissioned bv the Bank of
.iiierica to produce a half-hour documentary on California.
Ill institutional film will be shown to the Bank's 30,000 state-
!(l< employee family and will subsequently be made available
I schools and civic groups. Alan Landsburg, W'olper executive
K I -president in charge of documentary and film production,
ill be executive producer of the film. Wolper institutional
nd industrial film activities are headed in New York by Mel
,ondon.
e o o
King Screen Productions, Seattle, has been awarded four
lort color documentary films bv the U. S. Information Agency,
he films will focus attention on topical northwest subjects,
inging from the cultural scene to Americana. Robert McBride,
rKiimentarv div ision manager for King Screen, is the director.
j o e e
( nrporate name change: Concord Electronics Coqjoration,
J1-- Angeles, has re-named its Industrial Products Division to
oinord Conununications Systems. Tlie new name will cor-
iK identif)' the division as a systems-oriented organization
I the field of advanced electronic communications, according
i \rthur D. Gaines, director of marketing for the company.
o o o
Wonietco Enterprises, Inc. (Reela Films. Miami) has pur-
I c ■ (1 the assets ol National Studios, Inc. and an affiliated
rn. Professional Color Services, Inc., New York City-based
Aion .slide production and special effects companies serv-
• levision. ad agencies and industrial a-v users. Operations
! tiir companies will be set up as a new division for Wometco.
I ,nl(d by general manager .\rthur J. Rosenberg and sales man-
,;( I Lee Dresner as executive vice-president and vice-president
1 I 111' two coqiorations which form the new division. The 55-
ild National Studios is one of the world's largest produc-
r' 111 .slides, including among its clients the .\BC and CBS
'levision networks as well as industrial firms and agencies.
0 e o
Ccnarco, Inc., maker of high-intensity lighting equipment
' irge slide projectors used by industrv', institutions, tele-
. :i stations and govenmient, has moved its plant to 15-58
[J7th Street, College Point, New York. Tlie new plant is shared
'' its parent company. Robins Industries Corp., and gives the
1 total of .50,0(X) square feet of production and office fa-
■>. Th<- new plant increases facilities vitally needed by
iico to meet increasing product demand.
o o o
Mack Swain Productions. Inc. announces the opening of the
^^ Fiorid.i I'iini Studio Building, housing a sound stage, edit-
i.: rooms, offices, dressing and camera rooms, at 1 185 Cattle-
■ '■■> IU)ad, Sara.sota, Florida. Facilities will provide out-of-state
ucers with the latest in staging and equipment. •
INTRODUCINC THE NEW
DuKane"Super-8"
DuKane
SOUND
PROJECTOR
. . . the only Super-8
projector that offers
magnetic recording
and playback, plus
optical sound repro-
duction— a preci-
sion-made unit with
automatic threading,
quartz iodine lamp,
solid state amplifier.
A professional qual-
ity machine that is
easy to operate.
WRITE ton COMPIHE
INFORMATION
DUKANE CORPORATION
AUDIO-VISUAL DIVISION
St. Charles, Illinois 60174 / Dept. BS-107A
Next month's feature: the 1968 Buyers' Guide to Film/Tope Produc-
tion & Processing Services! Your exclusive, detailed listing pages provide
essentiol data on leading film and filmstrip laboratories,- sound recording
services; music and stock shot libraries,- notional film distributors; film
storage and handling services; optical effects; specializing screen writers.
Or heavy, or complicated. Just rugged
and reliable. Like the new Bauer P6.
The most compact, lightweight, auto
matic 16mm projector on the market.
From one of the world's largest manu
tacturers of professional projection
equipment.
The P6 delivers everything you want in
3 school, business or industrial pro-
jector. All packed into 32 pounds ol
failsafe engineering (including 15 watt
amplifier and built in speaker). Thread
ing IS automatic and foolproof. Just
insert the leader and push a button.
You get both optical and magnetic
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cording (even sound-on sound). Sepa-
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don't have
to be ugly.
rate bass and treble controls permit
adjusting sound for maximum fidelity.
The P6 has a sharp fl.3 lens and pow-
erful 250 watt quartz iodide lamp that
team up for brilliant, true color projec-
tion. Its 2000 foot capacity can be
extended to 4000 feet, with optional
accessory arms. Other accessones in-
clude dynamic microphone, accessory
speaker system and a choice of lenses
from 25mm to 75mm.
You don't have to be afraid of the
price, either.
Less than $1250 with 50mm fl.3 lens.
2000 ft. capacity. Also available with
GE Marc 300 lamp and power supply
for large auditoriums where longer
throw and larger pictures are desired.
Allied Impex Corp.. 300 Park Ave.
South. New York. N. Y. 10010.
Chicago. Dallas. Los Angeles.
Roiior DR Automatic 16min
DdUCI ru portable sound
projector
UMBER E • VOLUME 28
89
Ektachrome
MO¥IOH
PIC¥URE
same day
DEVELOPING
and PRINTING
ON ALL
Overnight on 35
WRITE, PHONE, CABLE
bebell
MOTION PICTURE DIVISION
108 West r4)h 9 'iev; "fort lOOIl
PHOISIE: 1212) 924-8573
CABLES: LABSBEBELL. N.Y.
for NEW 1967 Price List C-10.
IBrnm FILM PROTECTION
with genuine HBEJffiJLT siiipping cases
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I through
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FIBERBILT DIVISION of ikelheimer-ernst. inc
6:1 ■■.' 2611^ St New York. NY. 10001 • Ocpt. TF
LISTING SUPPLEMENT TO THE
17th Annual
Production
Review . . .
Additional producer listings submitted since
publication of the 1967 Annual Edition:
watch for supplements in later editions.
EVERETT BLACKMAN PRODUCTIONS
1.54 East Erie St., Chicago, 111. 60611
Phone: (312) 787-7475
Date of Organization; December, 1966
Everett Blackman, Producer/ Directm-
Norman L. Corenon, Associate Producer
Margaret H. Blackman, Secretary
Services: Motion pictures, slidefilms, creative,
and technical writing for TV, schools and indus-
try', specialists in medical sciences, 16mm print-
ing and processing, titles, art and animation, edit-
ing, sound recording. FACn-iriES: Creative de-
partment; script, art and animation; 16mm pro-
duction equipment, studio or location, film in-
spection and repair.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictures: Congenital Anotnalies of the
Ear (Dept. of Otolarj'ngology, Northwestern Uni-
versity); Congenital Cliolesteatoma (Otologic
Professional Associates, S.C., Chicago). Slide-
film: Goya (Kings College, London.)
ETF PRODUCTIONS, INC.
640 Bizzell Drive. P.O. Box 401, Lexington,
Kentucky 40.501
Phone: (606) 233-0627
Date of Organization; July, 1966
Cecil York, President
Peter .\danick. Vice-President
Crant R. Erikson, Secretary
Floyd A. Kron, Treasurer
SER\acES: Production in 16mm or 35mm. b&w
or color, including photograph)-, editing, sound,
conforming. Production of industrial, educational,
documentar\, T\' commercials, theatrical shorts
and commercials, public relations and promotional
films, filmstrips and slidefilms. Creation of idea-
scripting and stor\boarding. Facilities; Produc-
tion facilities with stage, editorial sound, photo-
graphic; 16mm bfinv reversal laboratory; 8, 16,
3.5mm color reversal processing and printing.
RECENT PRODUCTIONS AND SPONSORS
Motion Pictires; OCR And Print Quality (In-
ternationa! Business Machines). TV Commer-
cials; for Jerr\''s Restaurant (Henderson Adver-
tising); Trapp for Go\emor (The Pubhc Rela-
tions Center); Webber's Sausage (G. Henderson).
KING SCREEN PRODUCTIONS
320 Aurora Ave., North, Seattle, Wash. 98109
Phone: (206) MU 2-3555
Date of Organization; 1966
Roger Hagan, General Manager
Walter Wagstaff, Business Hanager
Robert Penfield, Sales Manager
Robert McBride, Production Manager, Docu
mentaries
Ralph Umbarger, Production ManagfiT, Com
merciah
Skhvices: 16mm and 3.5mm production of com'j
nicrcial, educational, training, documentary ful|i
color processing and printing of Ektachrome an( 1
Eastman color negative, titles, art and animatioi
Facilities; 28' x 45' with 14' ceiling studii
16mm and 3.5mm camera equipments, 8 editin
rooms, complete sound equipment, dubbing am
mixing. 1000 sq. ft. business offices.
RECENT PRODUCTIONS AND SPONSOR
.Motion Pictches: Iluelga (NET); Alarketin
On Target (Westinghouse Electric); Survivor A
One O'clock (U.S. Coast Guard); A Matter t
Time (Port of Seattle); 1967 Highlights (Por
land Rose Festival Association); 1967 Fund Dm
( U.G.N. ); 1967 Playoffs (Seattle Hockey Club;
Traveler (George Carlson & Associates); Advi.'
and Dissent (Toyota Motors); Journe
( L'.S.I.A.) Grade; Fisherman — Jotimey — Buff
(a trilogy); Napalm; The Golden Calf (un-spoi
sored). TV Commercl^ls: for Marine Electrolj
sis Eliminator Co.; Washington Natural G;
Co.; Space Needle Restaurant; Bon Marche; N;
tional Lutheran Council.
NORTH STAR PRODUCTIONS, INC.
2201 Nicollet Ave., South, Minneapolis,
Minnesota 55404
Phone: (612) 338-0609
William R. Heideman, President
Morton G. Stone, Vice-President
Leigh Kamman, Account Executive /Producet
Ted Higinbotham, Editorial Supervisor/
Producer
Mrs. E. Shapiro, Writer
Charlotte Beach, Project Coordinator
.\lan Forrest, Art and Still Photography
Director
Services: Creative staff for scripts, storyboar
music scoring and the production of motion p;
tures, sound slidefilms, animation and grapli
design, sales meeting programs, editing, 16 ar
3.5mm projection and interlock screening; c1os<
circuit television, video-tape productions and 1'
shows. Facilities: .\nimation department,
dio-stage, 16 and 35mm editing equioment.
department. Technicolor 1000 and silent pi^
tors (distributors), Shibaden closed circuit '
\ision, video-tape and \ndeo-tape recor
equipment (distributors), lighting and >'
equipment.
RECENT PRODUCTIONS AND SPONSO
Motion Pictures; Operation Edith (St. I'.i
Fire & Insurance Co.); Feed and Grain Handh.
with the Melroe Bobcat (Melroe Manufactun
Co.); A New Face (Gamble Skogmo); Goinp (
(Onan. Diraion of Studeb.iker Co.) SLroEFii.'
Professional Negotiation (Iowa State Teaclu
.Association).
FILMSTUDIO KURT PIT MULLER
BENSBERG-FRANKENFORST
506 Bensberg-Frankenforst,
Eidechsenweg 8 10. Koln, Germany
Phone: Bensberg 64175
Ser\tces: Industrial, educational films, featm
advertising films for cinema and T\'. Facilitii
Normal and trick cameras, micro and macro fi
apparatus for scientific work, two trick tabl
rear-projection, optical printer, cutting f
sound recording, studio, auditorium.
RECENT PRODUCTIONS AND SPONSO
Motion Pictures: Jedcr siebcnte (Gefahren 1
Femmeldebau) (Deutsche Bundespost).
Com.mercials; for .Aspirin; Vistr;mi; Reine-Li ■
Reines \\'asser ( Farbenfabriken Ba\ er .A( ;
Tesamoll, tesaband, tesafilm (P. Beiersdorf & C|
AG); Tricks u Synchronisationen (Westdeutsdf
Rundfunk); James Tierleben (Hessischer Rui^
funk).
70
BUSINESS SCRE i
OITINUED FROM PAGE 18)
B'lion, literature and customs.
■s Britain from the sea to the
Ijlands. the lake countr>' and un-
B/ettable, exciting glimpses of
cdon.
• • •
"A YEAR TOWARD
TOMORROW"
Sponsor: Office of Economic
Opponunity (VISTA)
toducer: Sun Dial Films, Inc.
pis great film tells the story of
individual work of three VISTA
|inteers against inertia hred of
he 15th Columbus Fihn Festival Awards:
"DRLGS AND THE
NERVOLS SYSTEM"
Produced by Churchill Films
• A definitive study of the nervous
system and the effects of various
drugs. A general information film
important at a lime when the misuse
of drugs is a national problem.
• • •
"EUROPEAN CULTURE
REGION:
ITS PEOPLE AT WORK"
Produced by the Ccntron Corp.
for McGraw Hill Book Co.
• A superior educational film that
begins with a sur\ey of the devel-
opment of Western culture through
Greek and Roman influence; the
rise of the city-states and eventual
formation of sovereign nations.
« • •
"THE FAIR-
JOY OF SEVILLE"
Produced by the Centron Corp.
for McGraw Hill Book Co.
• This cultural relations study film
visits Seville during that city's famed
i 1 \ olunteer Karen .Murkett in
/: ".\ Year Toward TomorrotL."
((rations of poverty. The film
M to the locales to describe the
itration as well as the determina-
Ol and hope experienced by these
ecated volunteers.
I jtTATUETTE .AWARDS TO
■ )N-SPONSORED PICTURES
"BEETHOVEN:
9RDEAL AND TRIUMPH"
' Distributed by the
I^raw-Hill Book Co. (Text Films)
lamatic e.xcerpts from the music
V lilc of Beethoven are portrayed
' color and sound, using as a
he expression in his music
. „, struggle against despair at
Wrowing deafness.
f¥T<JA>nN BARR LINDSEY"
Produced by
I iobert Saudek Avsociates. Inc.
Ii^newly-appointed judge, appalled
the treatment being meted out
|ivenile offenders, initiates legis-
tn which will be copied around
^world. only to face vilification
'abuse at home.
• • •
■iUCKEYE WONDERLAND"
I Produced by WBNS-TV
r'illion years and hundreds of
e encompassed in this out-
■.niii; travel documentary which
tiduces Central Ohioans to the
Jiad natural and man-made won-
B to be cnjoved close to home.
L • ' • •
CATARACT EXTRACTION"
(pnsor: The Ohio State University
ji medical motion picture which
<tils operative techniques.
"The Fair" in Set: illv lakes viewers
Id this colorful old Spani-sh city.
Fair. Activities during that period
as well as architecture and people
are pictured.
• • •
"FLIGHT OF BIRDS"
Produced by Film Associates. Calif.
• This beautifully-photographed na-
ture film explores the flight of birds
in their infinite variety.
• • •
"A FREE PEOPLE"
Produced by Wm. I.. Hendricks
• The story of the nation is told in
film and folk song with the narra- l
tive presented in lyric form. Carries |
from the founding of the nation to ;
outer space exploration. Songs by
Peter. Paul and Mary; the New
Christy Minstrels; and by Gordon ,
MacRae. I
• • • I
"FROM HERE TO THERE"
Sponsor: Extension Media Center,
The University of California 1
(descriptive text not available)
• • •
(CONTINUED ON PAGE 72) '
Quality . . •
TIME AFTER TIME,
IN TIME
at
IMurn
i="ii-.ivi :m^j^i
iTSJC::.
/
or
•fr 16-35mm Developing and Printing
■& Black White T^r Eastman Color
■il Ektachrome "b Kodachrome
•d Reduction & Blowup Printing
ir Reversal Printing end Developing
'^ Editing and Conforming
•ir Titles -ir Inserts
"ir Stop Motion "tt Animation
A free Booklet is ovoi/ob/e thai will be htlpful in bwd^r
preparation and the handling of pre-print material!. Write today.
33 WEST 60TH STREET • NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C 213
NEW!
3,000 WATT
SLIDE PROJECTOR
WITH REVERSIBLE
SLIDE CHANGER
FOR 31/4" X 4" SLIDES
This professional slide projector Model SM3-6S has a 3.000 watt. 100 hour
tungsten lamp and projects as much as 6.000 lumens on the screen Rear
or front projection, 3'/*" x A' slides, glass mounted or Polaroid
Price $1.914 00
Ask for the illustrated Catalog
which describes other models of
Genarco 3.000 Watt Slide
Projectors:
• SM3M with Manual Slide Changer
• SP3 Continuous Automatic for large
displays and outdoor advertising.
• Also Electric Slide Changers to mount
on all makes of 3'/*'x 4' slide projectors
GENARCO INC ^^^ ^^^'^ street, flushing. N. Y. 11356
Telephone: Slide Projectors Division:
21244S7200
SUBSIDIARY OF ROSINS ihDUSTRlCS COttK
VIMBER 6 • VOLUME 28
71
■lATIONAl DIRECTORY OF AUDIOVISUAL DEAll
EASTERN STATES
• MARYLAND •
Stark-Films, Inc. (Since 1920)
537 N. Howard St.. Baltimore,
Md. 21201. Phone: 305/539-3391.
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Botlon 02116.
• NEW YORK •
Buchan Pictures, 122 VV Chippewa
St., Buffalo 2. N. Y.
Tbe Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
Training Films, Inc., ISO West S4th
St., New York 10019. CO 5-3520.
VifDal Sciences, S99BS Suffem.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
OKar H. Hirt, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. Lilley A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Colonial Films, 71 Walton St., N.
W., JA 5-5378, Atlanta.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robt. H. Redfield, Inc., S31 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue. Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin. Chicago 60645.
Phone: (312) IR 8-9820, and
Two equipment rental locations:
571 W. Randolph — AN 3-5076.
G'Hareland: 6600 Mannheim Rd.
at O'Hare Inn — Phone 296-1037.
72
• MICHIGAN •
Tbe Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
A-ve., Cleveland 44114.
Iwyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.
HO 6-1651.
The Jam Handy Orgunization, 305
Taft Building. 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 5515
Sunset Blvd., Hollywood 90028.
Phone: 2 13/ Hollywood 6-7681.
Raike Company. Inc. A-V Center,
641 North Highland Ave., Lo.s
Angeles 36. 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 116 Na-
toma St., San Francisco 94105.
Phone: 415/GArfield 1-0410.
. COLORADO •
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
• OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Deseret Book Company, 44 East
South Temple St., Salt Lake. 10.
Awards at Colunibu.s:
(CONTINUED FROM PAGE 71)
"GEORGE MASON"
Produced by
Robert Saudek Associates, Inc.
• This delegate to the Constitutional
Convention, the author of Virginia's
Bill of Rights, refused to sign the
Federal document because it did not
yet contain a Bill of Rights protect-
ing the individual against his govern-
ment.
* * *
"MICHELANGELO —
THE LAST GIANT"
Distributed by the
McGraw-Hill Book Co. (Text-Films)
• A memorable pictorial and drama-
tic treatment of the life, times and
work of Michelangelo, produced to
develop an appreciation for great
works of art and to encourage un-
derstanding of tbe art of today
through works of the past.
* * *
"ODE TO AN
UNCERTAIN TOMORROW"
Produced by Cinema East and
Todd Films International, for
Georgia State Dept. of Education
• With new techniques, original mu-
sic score and impressionistic camera
work, this film probes the teacher
shortage in America. The viewer lis-
tens to ex-teachers in all walks of
life who had to leave tbe profession
for various reasons.
* * ;(:
"PARENTS ARE
TEACHERS, TOO"
Produced by
Hugh and Suzanne Johnston
• This film describes a teacher's
visits to homes of her children in
Head Start classes and bow she
helped build confidence and trust
to improve abilities to learn.
"THE RIGHTS OF MAN"
Sponsored by the
Mental Health Film Board, Inc.
(descriptive text not available)
* * *
"SOUTHERN ASIA-
PROBLEM OF TRANSITION"
Produced by
Arthur Barr Productions. Inc.
• The young nations of Southern
Asia are confronted by many com-
plex problems which threaten their
survival; focusing on Ceylon, the
film explores traditions, attitudes
and conditions influencing the mod-
ernization of ancient cultures.
* * «
"TIME TO BEGIN"
Distributed by
Colonial Williamsburg
• Scenes of magnificent Virginia
countrvside are followed by harsh
pictorial evidence of man's neji
and indifference, leading to pollutj
intolerable slum conditions,
graveyards: mutilated land
and the overwhelming bombard
of bad taste.
* ♦ *
"YOUR YARD —
THEIR SHEEP"
Produced by Centron Corporali"
• The film points out that the
zen is the owner of vast terr
in tbe U.S. known as Public I
Valuable lands are being nn-
by grazing of domestic sheep i
pine areas.
• « *
CERTIFICATE WINNER^
i-r A partial list of winnci
certificate awards at Colu:
follows in these pages:
BUSINESS AND INDUSTRY
All on a Summer's Day, Spon
by the Girl Scouts of the U
Because the Bird is Butterball. ^
sored by Swift & Co.; pro
by Gilbert Altschul Production-
Color, Coverage and Compatib v,
Sponsored by Life Magazine; 5.
duced by Peckham Productions, i
The Comet Trail, Sponsored |)i
Comet Industries; produced r
Focus Unlimited. 1
Concrete's Finest Fifty Years, S)n
sored by the Portland Cera
Assn.; distributed by Modern Ik
ing Picture Service.
Containerization Today, Distrib 3
by Sterling Movies. (Basford d
venising).
Credit, Sponsored by Dun & B<i
street; produced by Audio Proi
tions. Inc. ,
Custom, Sponsored by E. T. J
wick Mills; produced by Katu
Film Prods.
The Darkening Forest, Sponsors )]
Caldwell Davis Co.; produced]
Gemini Films.
The Difference is You, Producei)
Filmack Productions.
Doorway to Hope, Produced
Robert Davis Productions.
Double Entry, Produced by Frei
Frechette Productions.
Dishwasher Introduction, 19
Sponsored b\ Hotpoint Co
duced by Burl Munk & Co.
Economic Education: A Part oi
Main, Sponsored by the
Council on Economic Educa
produced by Centron Corp.
E.S.S.. Sponsored by Western 1
trie; produced by Pelican F
51st Indianapolis 500, Producei
Dynamic Films. Inc.
Giants in the Valley, Sponsorei
.American Pipe & Construe
Co.; produced by John J. Hem
Pictures.
Giant That Never Sleeps, Spons
b\ Rohm & Haas Company.
(concluded on last page
BUSINESS SCR
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t}uick, precise, economical way to reach your
salesmen, distributors, customers, prospects,
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and exhibits. Call or write for details.
^ound Ideas from
RECORDED PUBLICATIONS LABORATORIES
1508 Pierce Avenue. Camden. N. J. 08105
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Specialists in the Science of
FILM REJUVENATION
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MPIDWILD Process includes treatment for:
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"FACTS ON FILM CAliE': ^
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•Tlllwall 6-4600 • C»t. 1940
^
THE EDITORIAL VIEWPOINT:
(CONTINUED FROM THE PRECEDING PAGE 16)
Eighth in Network of "Skijport Cinemas''
!\'otf Open at Detroit Metropolitan Airport
The eighth Skyport Cinema has been opened
by Modern Talking Picture Service, Inc. at
the Detroit MctropoMtan Airport. Aiming to
c*)niplete 25 of these film theatres at major
airports throughout the U. S.. Modem also
Interior view oj l<ili st Mud, rn ^l<yporl Cine-
mii. now open at Detroit Metropolitan Airport.
opened its seventh "movie lounge" for wait-
ing air line passengers at the Seattle-Tacoma
International Airport earlier in the year.
The other six "show-cases"' for sponsored
films are at Atlanta, Cincinnati. Cleveland,
Denver, Kansas City and Minneapolis-St.
Paul. Films are viewed by influential air trav-
elers (sec pictures) in comfortable waiting
room lounges. It's a natural outlet for all kinds
of pictures, including travel, fashions, home
and office equipment . . . you name the things
which men and women who use the airlines
need!
* * *
Brithh Supermarket Chain Installs T.V.
Monitors to Show Commercials to Shoppers
British housewives will be shopping by
television in a hundred supermarkets of the
Tcsco chain, one of that nation's largest. A
unique closed-circuit videotape system will be
activated in December by Television Applica-
tions Ltd., a London firm. Ampex videotape
equipment will feed specially-developed prod-
uct commercials to shoppers through televi-
sion receivers located in each of the stores.
126 Ampex VTR-7003 videotape recorders
are involved in this installation — the largest
single order for equipment of this type ever
received by that company.
Six well-located television monitors will dis-
play the commercials at convenient locations
within each of the stores. Each of these will
be shown an average of 28,800 times within
a two-week period, at a cost of $2,800. •
35mm color slide DUPLICATING
9';C each, 12 or more of a view.
Filmstrips from 35mm slicies, 8c
per frame — no set-up charge.
SampU tlido. filmitrip clipping, pric* folder (r»«
WORLDINCOLOR
Box 392 BS
Elmira, Ntw York
^a/^^
7(y CO(^y^^0^^
(j^C
1 he objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under-
standing of the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming to us. again
and again, over the many years. Our ever
expanding business is proof of their con-
fidence in the quality of our products, our
dependability and expert knowledge.
COMPREHENSIVE SERVICE
NEW YORK • HOLLYWOOD
1 0023 90038
a color movie
from slides & type?
ZOOlVIl
\Mi
h^j > J U^
r* '■J
i-»i^.
art,linncli|iS|
SYiitiiroiiizeil
to voitxv iiiiisic,
I soiiii«l effects i
MBER 6 • VOLUME 28
IS
The 15th Columbus Film Festival Awards:
(CONTINUED FROM PAGE 72)
The Grain Merchants, Sponsored by
Bunge Corporation; distributed by
Sterling Movies.
If It's Borden's, Sponsored by Bor-
den Chemical Co.; produced by
Murray Hill Productions.
Information Explosion, Produced by
Dynamic Films for Cowles Com-
munications.
In Touch With Tomorrow. Spon-
sored by the First National Bank
of Minneapolis; produced by Em-
pire Photosound, Inc.
Ifs Called Motor Oil, Sponsored by
Shell Oil Co.; produced by Dan
Hess Productions.
The Key, Sponsored by Texaco, Inc.;
produced by Audio Productions.
Kids and Cookies, Sponsored by Na-
tional Biscuit Co.; produced by
Audio Productions.
Make the Best of If, Sponsored by
International Harvester; distribu-
ted by Farm Film Foundation.
Making Friends Is Our Business,
Sponsored by Anheuser Busch;
produced by Bart-o-Rama Produc-
tions.
The Managerial Revolution, Spon-
sored by the National Industrial
Conference Board; produced by
Henry Strauss & Co.
The Man from A.U.N.T.I.E., Spon-
sored by Insurance Information
Institute; produced by John Suther-
land Productions.
A MiUion Mouths to Feed, Spon-
sored by the H. J. Heinz of Can-
ada; produced by Moreland Latch-
ford Productions.
More Than a Living, Sponsored by
American Telephone & Telegraph
Co.; produced by John Sutherland
Productions.
Movin', Sponsored by the Canadian
National Railways; produced by
Peterson Productions Ltd.
The Nature of Fire, Sponsored by
the Fire Protection Association.
Newfoundland Trophy Trip, Spon-
sored by International Harvester;
produced by Victory Films.
A New Way to Set Type, Sponsored
by IBM Corp.; produced by Peck-
ham Productions.
Next . . . The Men, Sponsored by
Hughes Aircraft Company.
Pageant of Promise, Sponsored by
General Motors Corp.; produced
by GM Photographic.
Patterns of Time . . . The Hardwood
Story, Sponsored by the Fine
Hardwoods Association/The Hard-
wood Plywood Manufacturers Assn.;
produced by 33 Productions.
Fitter Patterns, Sponsored by Science
Research Associates: produced by
Morton Goldsholl Design Associates.
Puerto Rico Means Business, Spon-
sored by Commonwealth of Puerto
Rico; produced by John J. Hennessy
Pictures.
The Quest for Perfection, Sponsored
by the Rubber Manufacturers.
Inc.; distributed by Sterling Movies.
Ready on Arrival, Sponsored by
Grumman Aircraft Engineering
Corp.
Return Journey, Sponsored by the
United Kingdom Atomic Energy
Authority.
Right the First Time, Produced and
sponsored by the U.S.A.F. 1352nd
Photographic Group.
San Diego: The Most Important Cor-
ner, Produced and sponsored by
Copley Press/Prods.
YOU'RE INVITED TO JOIN OUR SUBSCRIBER FAMILY!
• To get all the news and features-in-deplh about the latest
and best in audiovisual tools and techniques, just fill in
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BUSINESS SCREEN MAGAZINE
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Subsaibers in Canada and abroad pay $4.00 a year; $7.00 for two years.
Self-Portrait, Sponsored by Merck,
Sharpe & Dohme; produced by
Vision Associates.
Seven Keys to Greater Creativity,
Sponsored by Johnson Wax; pro-
duced by Flagg Films.
The Shape and the Future, Spon-
sored by the American Can Co.;
distributed by Modern Talking Pic-
ture Service.
Simply Beautiful, Sponsored by
Avon Products, Inc.; produced by
Peckham Productions.
The Sky Is Yours, Sponsored by
Champion Spark Plugs; produced
by Sound & Scene, Inc.
Small Miracle, Sponsored by IBM
Corp.; Produced by Henry Strauss
&Co.
Somewhere in Between, Sponsored
by the Texas Girl Scout Council.
Steel is a Farmer, Sponsored by
American Iron & Steel Inst.; pro-
duced by Basford, Inc.
Table Talk, Sponsored by Sealy, Inc.;
produced by Burt Munk & Co.
They Called the Island Long, Spon-
sored by the Long Island Lighting
Co.
The Third Killer, Sponsored by Di-
vision of Safety Ent.; produced
by Edcom Productions.
A Touch of Diamonds, Sponsored
by Norton Co.. produced by Bay
State Film Prods.
Visual Aids, Distributed by Mod-
ern Marketing Programs: pro-
duced by Stewart Films (London).
We're on Our Way, Sponsored by
the Coca-Cola Co. & Eastman
Kodak; produced by The Jam Handy
Organization.
Window on the World, Sponsored
by Time, Incorporated.
Without Fail, Sponsored b% the Bell
System; produced by Audio Pro-
ductions.
The Wonder of Water, Sponsored
by the American Waterways Op-
erators; produced by The Jam Handy
Organization.
The Year of 53 Weeks — U.S. Air
Force Supersonic Pilot Training,
Sponsored by the U.S.A.F. 1352nd
Photographic Group.
Yoo Hoo I'm a Bird, Sponsored by
United Air Lines; produced by
Summit Films.
You and Office Safety, Sponsored by
Xerox Corporation; produced by
Holland Wegman Productions.
* * *
HEALTH, SAFETY, MEDICINE
AND MENTAL HEALTH
An Atmosphere for Therapy, Pro-
duced by and for the 1350th Mo-
tion Picture Squadron. USAF.
Basic Techniques of Drownproofing,
Sponsored by Water Safety Pro-
grams; produced by Sun Dial Films.
Becky, Produced and distributed by
Stuart Finley, Inc.
Charlie, Sponsored by the Fedi |
Aviation Administration.
ChUd of Darkness, Child of Ligi,
Sponsored by Foster Parents P.^;
produced by Wilding, Inc.
Correction of Nasal Deformity (
Developmental Prognathism, Ii.
duced by the 1350th Motion Pici(
Squadron, USAF.
The Day the Bicycles Disapp
Sponsored by AAA Founda
for Traffic Safety; produced by
State Film Productions.
The Drag, Produced by the Nati
Film Board of Canada.
The Elusive Enemy, Produced
Amram Nowak Associates.
The Health Fraud Racket, Prodi
by Audio Productions.
Heart Attack-Death-Life Agi
Sponsored b\ the Beck H
Foundation.
Homefires, Sponsored and prodi
by the Mental Health Film Bo
Inc.
In Control, Sponsored by GM-C
rolet: produced by The Jam Hi
Organization.
Life and Death Relationships, m
Heart and its Blood Supply. ->■
duced by the Walter Reed
Research Inst., Motion Pictur
vision.
Mission Safety 70, Produced h- c
1350th Motion Picture Squai a,
USAF.
Ocularmotor Appaxia (Acqi
Produced by the Motion Pic
Service Branch. Waller Reed A
Research Institute.
One Fine Day, Sponsored by
can Heart Association; prodi
by George Stoney.
Osteoporosis of Aging, Sponsore b
Sandoz, Ltd.; produced by Cl
munication Films.
Point of View, Sponsored by li
dren's Memorial Hospital;
duced by Jerome Schulman, M.I
Quiet Victory, Sponsored by Ai'|
can Nurses .Assn. /National Le
for Nursing: produced by
Associates.
The Rights of Age, Sponsorei
Pennsylvania Office of AGIi
produced by the Mental Health ll
Board, Inc.
The Shelter: Psychological As)3
of Disaster Nursing, Produce b
ANA-NLN Film Service.
Signs, Signals and Safety, Spons
by Louisiana Highways Dept.;
duced by Avalon Daggett Pre
tions.
Six Deadly Sldds, Sponsored by
erty Mutual: produced by D
mic Films. Inc.
Suicide Prevention: The Physio
Role, Sponsored by Roche
oratories; produced by Visual
ects Films.
(CONCLUDED IN NEXT ISS
f?ose5 ^^c fed
when it's processed by
\\A
yib\€X
MOVIELAB. INC.
Movielab Building
619 West 54th Street
New York. NY. 10019
JUdson6 0360
Cable: MOVIELAB Telex: 12 6785
^
Motion pictures
that [>^(o)^[
;^[L
Want to
motivate
salesmen?
Ask the help
of (or call)
The Jam Handy
Organization.
1
TH£ JAM HANDY ORGANIZATION
NEW YORK • DETROIT • CHICAGO • HOLLYWOOD
JUdson 2-4060 • TRinity 5-2450 • STa to 2-6757 . HOUjrwcod 3-2321
MOTION PICTUBKS
BUSINESS THEATEB
SLIDES • SLIDEFILMS
TRAINING AIDS
>x-/^
USINESS SCREEN
GAZINE • NUMBER 7 • VOLUME 28 • 1967
The 1968 Buyer's Guide to Film Proruction Services
I Boards
'Z-M-.
Next summer 6 million people
will start out
for resorts, motels and camps
••■»
^-\ 1 •r-';*^
/v-
and end up at the movies
They'll be watching sponsored films.
At more than 1200 hotels, motels and camps
throughout the country that participate in our
Resort Cinema program.
Modern provides these resorts with films on
sports, travel, fashion, home improvement — all
sorts of interesting subjects. They're shown as part
of the regular evening recreational activities.
In return, these resorts provide an audience of
6 million relaxed and receptive vacationers. Ac-
tive, high income people who enjoy and appreciate
informative, entertaining business films.
Will they see yours?
Summer is only a few months away. Now is the
time to find out how your film can reach these
moviegoing vacationers. (Or to see a producer
about making a film, if your company doesn't
already have one.)
Write Modern, the world's largest distributor of
sponsored films, for a detailed study of our Resort
Cinema market. We'll also tell you how this audi-
ence can be watching your film next summer.
MODERN TALKING PICTURE SERVICE, INC.
1212 Avenue of the Americas, New York, N. Y. 1 003 6
Technicolor has an instant
movie projector for every need
Technicolor cartridge-loading instant movie pro-
jectors come in all shapes and sizes, and with
features for every application. All feature "instant"
operation — just snap in the Magi-Cartridge'" and
turn on the show. Never needs rewinding or thread-
ing. New Super 8 and Standard 8 mm. too!
1. Movie-Vision viewer shows movies on TV type screen without darkening room 2. C106 flip-top portable case with
built-in 8 X lO'/j" daylight projection screen 3. Heavy duty carrying case with matte white screen in lid 4. SIOOO desk top
5 X 7 " daylight projection screen 5. Model 200. 8 mm projector combines movies with single frame advance for pro-
grammed instruction 6. Economy Model 500 — Technicolor's lowest cost 8 mm projector 7. Deluxe Model 800 has zoom
lens, retracting cord, and other conveniences 8. Model 510 uses new Super 8 mm film to project brighter, sharper picture
9. Deluxe Model 810. Super 8 with super bright light, lamp saver control, stop motion (Terhmcolor .s o 'pr\>^to'iy<) irodp mark )
Technicolor
COt^lVIERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive, Costa Mesa, California 92627
Send for FREE information!
Company Name —
Address .
City
Your Name
-SUM.
-Zlp-
Tllie
1
u
'SELLING
IS
MENTAL"
18 Complete Sales Meetings
Ready to Use-
Stimulating—
Keys Men Up With
New Enthusiasm-
Motivates Them to
Greater Sales Efforts
"SELLING IS MENTAL" with all the
advantages of audio visual to communi-
cate knowledge and understanding, will
add zest to your meetings, start them off
on the right foot.
The men will gain greater confidence in
their own capacity to achieve greater
sales goals, by learning for example:
How "To Sell the End Result First"
How "Closing the Sale" can be quite
Sim pie... and other equally important
techniques.
Easy to Administer. . . because everything
has been done for you. The 18 meet-
ings are programmed in detail in the
"Leaders Manual" to guide you easily
through each lesson perfectly. . .with
what to say, what to do and . . . when.
6 Color Sound Filmstrips. . .to demon-
strate how the basic techniques of sell-
ing are applied, so that men will see for
themselves how to achieve greater sales
success.
You can "judge" program before
you buy
You needn't take our word about the
benefits of "Selling is Mental!' Our pre-
view offer permits you to "see" and
"judge" for yourself. A small handling
charge, credited to the purchase price,
allows you to have the complete pro-
gram for any 5 day examination period
you choose.
MAIL COUPON TODAY ... FOR PREVIEW OFFER
Selling Bureau
A DIVISION OF ROCKET PICTURES, INC.
BETTER SElllNG BUREAU, DepI X-77
1150 W. Olive Avenue
Burbank, California 91506
We'd like to hove details on previewing
filiKstrip program: "SELLING IS MENTAL."
Nome _
Address
City Stote Zip Code
Compotiy
Title
BUSINESS SCREEN
SotUi aftd S«cA*t*y4*eA c^ '<So4ntt%u*t€<xUioi*
Pre\/\ew of Editorial Features: Number 7 • Volume 28
Right Off the Newsreel: Brief Reports on News of the Month, begin on 4
Awards Report: The International Film and TV Festival of New York: 10
New Audiovisuals; Useful Films for Business & Educational Groups: 20
Camera Eye: the Editorial Viewpoint and Commentary of the Month: 26
Sales Training: Borden Chemical Creates a Film Sa'esmen Can Believe: 36
Expositions: Exhibitors Shape Plans for HemisFair '68 in Texas: 36
Employee Training: VAST System Helps Keep Navy's Aircraft Flying: 40
World Screen: the Audiovisual Scene Overseas, Notes & Commentary: 46
Highlights of Featured Articles and Special Reports
Film Guide: a Listing of Important Films on Air Polution, begins on page 55
Employee Relations: Atlantic Richfield Shows "The Essential Spark" 57
Career Guidance: Ford Shares Job Opportunities in Automotive Service: 58
International Relations: Sun Oil Lights the Long Road to "Athabasca" 59
Sales Meeting: Hesston Synchronizes Color Slides for Windrower Show: 60
Media Promotion: Scholastic Magazines, Grit Use A-V Presentations: 60
Employee Training: Household Finance Presents "The Difference Is You" 61
Meeting Report: Industry Film Producers Hold 8th National Conference: 62
Multilingual Technique: Film Translation for "Meals for Millions": 70
The Buyer's Guide to Film Production Services
Film Distribution: National and International Distribution Companies: 32
Film Laboratories: U. S. and Canadian Film Laboratory Listings begin on 75
Specialized Services: from Art Animation to Videotape, listings begin on 87
Film Writers: Semi-Annual Listings of Specialized Writers, begins on 97
Film Manufacturers: National Offices and Regional Representatives; 102
Manufacturers and Distributors of Film Production Equipment, begin on 104
Film Laboratories Abroad: International Listings of Labs Overseas: 111
Plus: the National Directory of Audiovisual Dealers: 110
THE STAFF OF BUSINESS SCREEN
Editor & Publisher O. H. Coelln
Eastern Manager Robert Seymour, Jr.
Western Manager H. L. Mitchell
European Editor Robinson P. Rigg
Production Manager Mildred Rosen
Head. Mail Division Herbert Johnson
Issue Seven, Volume Tvfenty-Eight of Business Screen Mogozine, published Nov. 30, 1967. Issued 8 times
onnuolly at six-week intervals at 7064 Sheridan Rd., Chicago, III. 60626 by Business Screen Magozines,
Inc Phone BRiorgote 4-8234-5. O. H. Coelln, Editor and Publisher. In New York: Robert Seymour, Eostern
Manager, 250 W. 57th St., Phones; Circle 5-2969. JUdson 2-1957. In Los Angeles: H. L. Mitchell, 1450
Lorain Rood. Son Marino, Calif. Phone; CUmberlond 3-4394. Subscription $3.00 o yeor, S5.00 two years
Idomesticj; S4.00 and $7.00 foreign. Second doss postage paid at Chicogo, Illinois ond at additional
mailing office. Entire contents copyrighted 1967 by Business Screen Magazines, Inc. Trodemork registered
U.S. Potent Office. Address oil editorial and subscription inquiries to the Chicago office of publication.
BUSINESS SCREEt
nil
^^^^Vt l^k ^^^^b'l. ^^V fl
V H' 1 i Bi 1
^^^^H ^^H ^m ^^^^H^^r t' ^I
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^^^^^^K 'Ha^I^^p^H 1
1 1 Et 1
11
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^H^^MI
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IE
you shoot it- leave the rest
...to bvron, of course
/
byron motion pictures, i22« Wisconsin avenue, northwest, Washington, d.c 20007 . teiephone 202. federal j.4000
NUMBER 7 • VOLUME 28
right off the
25 Industrial Show Producers
Form a New Trade Association
•"r 25 producers of industrial siiows
and related business communica-
tions media liavc organized the
Business Communications Pro-
ducers Association, Inc. Elected
president of the new group is A. J.
Pocock. SCI Division of Com-
munications Affiliates. Inc., New
York City.
Other officers of the associa-
tion include Howard Hoyt, Wild-
ing, Inc., as vice-president; Mike
Stanley, of The Jam Handy Or-
ganization, Inc., treasurer; Fred
Pullen, House of Shows, secre-
tary; and David Marshall, Con-
tempo Productions, assistant sec-
retary. Among the other member
companies are such relevant firms
as Fred A. Niles Communications
Centers; Michael John Associates;
Wernecke Studios; Bob Lees Pro-
ductions, Inc.; Depicto Meetings,
Inc.; Muller. Jordan & Herrick;
Marketing Concepts, Inc.; Jack
Morton Productions; House of
Shows; Michael Brown Enterprises;
Show Counselors, Ltd.; Kerba«y
Co.; and Business Theatre Produc-
tions, a division of the Display &
E.xhibit Co.
In addition to promoting the
interests of producers engaged in
this activity, the association's pur-
poses note that it is "to provide a
common forum for its members in
negotiations with labor organiza-
tions"; to "establish ethical prac-
tices;" and "to negotiate for its
members agreements with other
organizations."
"The activities of our industry
know no national boundaries" ac-
cording to president-elect Pocock,
who states "our eventual goal is
an international organization dedi-
cated to the general development
and growth of this important in-
dustry." •
* * *
American Color Laboratories Is
Acquired by F&B/Ceco Industries
1< All stock and assets of Ameri-
can Color Laboratories. Inc.. at
1040 N. McCadden Place, Holly-
wood, Calif., have been acquired
by F&B Ceco, Inc. One of the
country's newest labs, in opera-
tion less than two years, the firm
was founded by Sherman Grinberg
who now becomes a vice-president
of F&B /Ceco Industries, Inc. He
is also the owner of the Sherman
Grinberg Film Library, one of the
largest stock (ilm collections in the
world. Plant manager of American
is Harvey Gausman. •
* * *
Atlanta to Host an International
Film Festival on April 8-l3lh
Tj^iLM Festivals continue to
-'- proliferate in the United States.
Latest to enter the awards arena
is the Atlanta International Film
Festival, scheduled to be held in
that Georgia metropolis from April
8th to the 13th at the Regency
Hyatt House and the Roxy Thea-
ter. Films produced during 1967
as well as pictures which may be
premiered at the festival will be
accepted up to February 15, 1968.
This new competition includes
all types of films: features, shorts,
documentaries, television commer-
cials and experimental films. Grand
award (only one given) will be
the Golden Phoenix (the Fire-
bird symbol of the city). Special
category winners will receive Silver
Phoenix awards. Any film can win
the Golden Phoenix, including a
TV commercial, as the organizers
note that all entries are given an
equal chance and features will not
carry any more importance than
short films.
As the official airline of the
Atlanta Festival, Eastern Airlines
will award a new Ionosphere
Award for the finest film dealing
with flight, any category. The air-
line will publish a special time-
table of service and flights into
Atlanta during Festival Week. The
Regency Hyatt House, official resi-
dence of the Festival is awarding
the Regency Hyatt Trophy for the
finest film made by a Southern
USA producer. The "Forward At-
lanta Award" is being given to the
best picture made by a producer
in that city.
In the experimental category, a
major company is awarding a
16mm motion picture camera to
the winner, in addition to the
Silver Phoenix prize.
Award-winning features and
short subjects will be screened at
the Roxy Theater from Monday
(the 8th) through Friday, the 12th
of April. TV commercials and ex-
perimental films will be shown on
April 12 and 13th. The awards
dinner will be held Saturday even-
ing, April 13th in the Regency
Phoenix Ballroom.
70mm. 65mm. 35mm and
16mm films are accepted in all
normal formats, sound or sUent;
sound tracks must by rule be mag-
netic or optical, sound-on-film.
Entry fees range from $150 for
(continued on page six)
<JET STOCK 'ROOTAGE
*JET/PISTON/HISTORICAL AIRCRAFT
35 MM/16 MM COLOR and BLACK Sc WHITE
Free film provided to producers for authentic airline sequences
Cleveland
333-3500
Denver
398-4535
Detroit
963-9770
Honolulu
514-261
Los Angeles
482-3620
Washington, D.C. 737-6830
New York
Pittsburgh
San Francisco
922-5225
471-0700
397-2620
Write for catalog:
UNITED AIR LINES FILM LIBRARY
626 Wilshire Boulevard
Seattle
682-3731
Los Angeles, California 90017
*Jet mockups for interior filming -New York City and Hollywood
United Air Lines
BUSINESS SCREEN
Mies and
films for
industiy
INLAND STEEL
Eight films were shot simultaneously
over a three-month period. Two of
the films are over 25 minutes in
length. One is an Inland sponsored
educational film for the Bureau of
Mines; the other, entitled "Steel",
a sales and public relations film for
Inland's own use. Six sales films are
10 minutes in length, each
describing specific Inland products.
AMERICAN MOTORS
A dramatic 13-iniMut(' film i-ntitlcd "Skill Takes
The Wheel" brings the viewer into automobile
danger sequences, complete with accident. Then
shows how danger situations should be handled.
The film is being shown to club groups,
and is slated r<ir television release.
MOTION PICTURES FOR THEATRE. TELEVISION AND INDUSTRY • ANIMATION • TV COM-
MERCIALS & SHOWS • SOUND FILMSTRIPS • RADIO COMMERCIALS & SHOWS • BUSINESS
THEATRE • SALES MEETINGS • COLLATERALS ■ "PACKAGEO- COMMUNICATIONS
A.MERRAN OIL
One of two films shot for American
Oil, this dealer film was completed,
from shooting to answer print,
in two working weeks. The shooting,
featuring Johnny Morris of the
Chicago Bears, was completed in
a day and a half. The purpose of the
film was to explain the "Super Pro"
program to American Oil dealers.
Fred A. Niles Communications Centers, Inc.
IN CHICAGO; 1058 W. Washington Blvd. 312-738-4181
IN NEW YORK: 108 West End Ave. 212-787-8770
IN HOLLYWOOD; 5545 Sunset Blvd. 213-462-731 1
NUMBKR 7 ■ VOLUME 28
right off the
(CONTINUED FROM PAGE FOUR)
features to $50 for either short
subjects or documentaries and $20
for TV commercials or experi-
mental films.
J. Hunter Todd is executive pro-
ducer for the Atlanta International
Film Festival. Entrj' forms may
be obtained by writing him at
Drawer 1325SK. Atlanta. Georeia
30324. ' .
:^ * *
International Quorum of Motion
Picture Producers Elects Klein
■"■ On another organization front.
Walter J. Klein has assumed the
presidency of the two-year old In-
ternational Quorum of Motion Pic-
ture Producers, succeeding Graeme
Fraser. Crawley Films Limited
vice-president, in that post. Klein
is president of the film company
bearing his name in Charlotte,
North Carolina.
I. Q. is a worldwide network
of 50 industrial and television film
producers with U.S. members in
29 states. These companies ex-
change information and film foot-
age. Other 1968 officers-elect in-
clude Matt Farrell, president of
Matt Farrell Productions. New-
York, as vice-president; and Jack
R. Rabius, president of K&S Films,
Inc.. Cincinnati. Ohio, as secretary-
treasurer.
Governors who complete the
board of l.Q. are Knut-Jorgen
Erichsen. Centralfilm AS, Oslo,
Norway: Jack E. Carver. JPl. Inc..
Denver. Colorado: and Walter G.
O'Connor, head of Walter G.
O'Connor Co.. Harrisburg, Pa.
Klein is the founder of 1. Q. •
* * *
Television, Film-as-Art Honored
at San Francisco Film Festival
• Top awards in the Television
division of the 11th Annual San
Francisco International Film Festi-
val were won by the ABC-TV
network, WCBS-TV of New York
and the National Film Board of
Canada. The Festival's Golden
Gate Award in the Film-as-Art
division went to an animated film
from Poland. All Are Figures.
directed by Stefan Schabenbeck
and entered by Film Polski.
The Golden Gate prize for tele-
vision entertainment was given
ABC's filmed program. A Christ-
mas Memory, written by Truman
Capote and starring Geraldine
Page. WCBS-TV also^ earned that
honor in the category for "televi-
sion documentaries produced by a
single station" for its entry. A
Look the Other Way, a photo-
graphic study of the idyllic life of
advertising man turned poet, Peter
Kane Dufault, a modern Thoreau.
And the National Film Board of
Canada took first honors in the
category for a "television docu-
mentary for network presentation"
with The Tilings I Cannot Change,
a memorable piece of reportage on
the entrapment of the impoverish-
ed. The film focuses on one path-
etically poor family in Montreal.
The Silver Award in Film-As-
Art was given Fred Wardenburg
and Don Lenzer of King Screen
Productions. Seattle, for Have You
Heard of the San Francisco Mime
Troupe?, a film about San Fran-
cisco's band of troubadors who
perform satirical plays in the pub-
lic parks.
Canadian entries took honorable
mentions in this Golden Gate
Awards category as Cityscape by
Ryan Larkin of the National Film
Board and High by Lawrence Kent
won these citations at San Fran-
cisco on October 24. •
* * *
"Films of the Year" Featured
i-~ Next month's issue will feature
our review of "Films of the Year."
Invite Entries for lOth Annual
American Film Festival in N.Y.
■■>: Entries are now being accepted
for the American Film Festival,
organized by the Educational Film
Library Association. The 1 0th an-
nual event will be held May 28-
June 1, 1968 in New York City.
Closing dates for entries is Janu-
ary 31. 1968. •
* * *
January 15 Entry Deadline for
TV/Radio Commercials' Festival
"'r Entry deadline for the Ninth
Annual American TV/Radio
Commercials Festival has been set
for January 15. 1968.
The Festival has been designed
to award special recognition for
outstanding local and regional ad-
vertising on both TV and radio
during the past year. Judging is
performed by 250 advertising and
production professionals on ten
regional panels.
Awards will be presented during
a two-day program at Lincoln
Center's Philharmonic Hall on
Tuesday and Wednesday, May 21
and 22. 1968.
Additional information and en-
try forms are available through
the American TV/Radio Commer-
cials Festival, 6 West 57th Street.
New York 10019. •
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NUMBER 7 • VOLUME 28
THERE'S ONLY ONE
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BUSINESS SCREEN
ARRIFLEX at work — one of a series
A PRODUCERS SIGNATURE CORPORATION PHOTO
ARRIFLEXES BY-THE-DOZEN
HELP FILM TOURNAMENT OF ROSES PARADE
If you tried to rent an Arrifiex in Hollywood on
January 2, 1967, chances are, you were out of
luck. William E. Brusseau, Director of Produc-
tions for Producer's Signature Corporation, got
there first . . . cleaning out the four major rental
houses in the area to equip 17 camera crews
covering the Tournament of Roses Parade in
Pasadena.
His assignment: five separate films of the same
event, shot by seventeen camera crews, each
with its specific areas of coverage preassigned.
Possibly the largest number of individual camera
units ever to work under a single director at one
time.
A spectacular subject! Float after float, each cov-
ered with tens of thousands of roses and orchids,
all in full bloom. A cmematographers dream.
But . . . shooting conditions that could have
turned the dream to a nightmare! As Brusseau
put it: "Because we were following objects that
moved at their own pace, and we were unable to
anticipate exactly what their movements would
be . . . the elements of composition and focus
became critical. If either parallax, composition or
focus are not perfect, the scene must end up on
the cutting room floor. For this reason, the
throughthelens viewing provided by a reflex
camera was a 'must'— and that is why we stan-
dardized on the Arrifiex camera. It proved to be
an ideal solution to a problem which, in earlier
years, has caused us serious difficulty."
Arrifiex . . . the problem solver! Whether you're
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ARRIFLEX CORPORATION OF AMERICA, 25-20 Brooklyn-Queens Expressway West. Woodside, New York 11377
NUMBER 7 • VOLUME 28
Tnternational Interest in New
-'■ York's "International Film &
TV Festival" hosted by its sponsor.
Herbert Kosen. was well rewarded
when two of that competition's
grand awards went to the Rank
Organization of London and Insel-
Filni of Munich. Other principal
honors in the five main categories
were shared by VPl of New York,
WNBC-TV, also of Manhattan:
and Bear Films of Baldwin. New
York.
The Rank Organization won top
honors for the E.\po '67 widescreen
film. Man. Ruler of the Elements,
sponsored by a consortium of Ca-
nadian steel companies and pro-
duced by the Short Film Group.
The film was judged the best of In-
dustrial Film entries. Insel-Film
was the winner in the Cinema
Commercial category with SZ-11
Luftbild. produced for Suddent-
scher Verlag.
Grand Prize to WNBC-TV Film
A Matter of Life was the first
place winner in Public Service TV
Programs, winning the grand
award for WNBC-TV and the
sponsor. Associated Hospital Serv-
ice. 'VPI scored with a Timex tele-
vision commercial as the best in
that special category. The Bear
Film award was given for a film-
International Film & TV Festival Awards
Overseas Entrants Take Two Grant] Prizes at New York as
Jnry Awards 122 Medals to INlotiun Pietiires & Filnistrips
were over at the New York Hilton
(Friday evening. October 20), this
privately-sponsored festival fol-
lowed its five "Grand Awards"
with 17 "best" Special Awards, 80
gold, silver and bronze medals for
industrial motion pictures and 20
gold, silver and bronze medals to
filmstrip winners. No philanthro-
pist or commercial jeweler could
ask for a happier affair. But the
prize list makes interesting ref-
erence material with some obvi-
ously outstanding sponsored film
fare recognized by what must have
been an exceedingly durable jury.
"SPECIAL AWARDS"
For the record, here are the Spe-
cial Awards given at New York:
for the "Best Picture of a National
Theme" to the U. S. Naval Ship
Missiles Systems for Ready for To-
morrow: for the "Best Picture in
the Treatment of an Art Subject'
to Rocinante Sight & Sound for
Franklin McMahon. The Artist as
a Reporter: for the "Best Rendi-
tion of a Concept" to BUI Stokes
Associates for This Is My Hand,
Herbert Rosen (/), director and Iwst
of tlic International Film & TV Fes-
tival of Neiu York, chats tcith Mr.
and htrs: George Wcyland of Filmcx
at these recent awards ceremonies.
strip titled The Human System.
Raymond Rohauer. film curator
and program director for the Hunt-
ington Hartford Museum in New
York was the chairman of the
awards jury.
Before its awards ceremonies
sponsored by the Baptist General
Convention of Texas.
BASF Colors & Chemicals (Ger-
many) won the "Best Company
Promotion" medal for The Time-
less Track: top honor for "Best
Artistic Concept" went to Rose-
Magwood Productions for Atha-
basca, sponsored by the Sun Oil
Conipany( see feature in this is-
sue); and the trophy for "Best
Color Effects" went to Hayco.v
Photoramic. Inc. for Gardens by
the Sea, sponsored by the City of
Norfolk. Va.
Honored for Sales Presentation
The "Best Sales Presentation"
award went to Savage-Friedman.
Inc., produced for RKO-WOR and
titled, Hey Media Buyer. Honors
for "Best Photography" — to In-
ternational Motion Picture Cc,
Inc. (Japan) for Keihin 66, spon-
sored by the Kanagawa Prefectural
Government. Another overseas
entry won "Best Picture for an In-
stitutional Organization" honors as
Hochtief (Germany) was cited for
The World Saves Abu Simbel, pro-
duced on behalf of Joint-'Venture,
Abu-Simbel-UNESCO.
The "Best Direction & Editing"
trophy was given Film Authors,
Inc. for Wings to Hawaii, pro-
(CONTINUEDON PAGE 14)
r
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Music from the Chappell Library will
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One hundred hours of original music
for that extra touch of creativity.
New releases every month.
AVAILABLE ON RECORDS OR
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SOLE REPRESENTATIVES:
COR POR ATION
117 W. 46th St., N.Y.. N.Y. 10036
Phone: 212 765-1742
Send tor Free Catalogue and Rate Card.
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10
BUSINESS SCREEN
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Meet the most dependable optical film f
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International Film &
TV Festival Awards:
(continued from page 10)
duced for Pan American World
Airways. Another overseas v/inncr
was A. E.G. (Germany) witii a
"Best Live Action & Animation"
citation for Resonanzen. Time,
Inc. had the "Best Corporate
Image Presentation" with its Win-
dow on the World winner; and
the medal for "Best Combination
of Animation & Graphic Arts"
was given Torricelli Productions,
Inc. for OP-Skelches. These "spe-
cial awards" culminated in three
lengthy salutes. Larry Madison
Productions was cited for a film
of extraordinary strength in its
representation and its description
of a very topical subject" as evi-
dent in The Last Frontier, a U. S.
Department of the Interior film;
Cessna Film Cited for "Impact"
The Kerbawy Co. produced "an
unusual demonstration, which
brings out the impact of a product"
in Come On Up, sponsored by
Cessna Aircraft Co. Finally, Ruder
& Firm, Inc. was cited for "a skill-
ful presentation of a current
theme, qualitatively interpreted" in
Vision of the World, sponsored by
Britain's Rank Organisation won a Grand Award and several tncdals at tlie
Internationl Film & T\' Festival. Pictured (I to r) are: Alan Waple,
head of the British Information Service in New York; Ray Elton, execu-
tive producer of the Short Film Group, London; Miss Eugene Kaufman,
Rank's representative in Manhattan; and Peter Eyres, v.p. of Churchman's.
the American Academy of Gen-
eral Practice.
Fortunately for the awards'
budget, few, if any, of these words
were engraved on the respective
winner's medallion.
MOTION PICTURE AWARDS
^ And then there were 18 subject
groups to be cited among indus-
trial motion picture entries, with
gold, silver and bronze medals
awarded in each group. They're
listed here in the order of com-
mendation at New York:
• History Films: a gold medal to
William Henricks Associates for
New Market — a Field of Honor,
sponsored by the Virginia Military
Institute. Silver medals were shared
by Sun Dial Films, Inc., for The
American Navy in Vietnam, cre-
ated for the U. S. Navy; and by
the National Shrine of Our Lady
of Czestrochowa, for A History of '
Poland in Stained Glass. Bronze
medals went to Robert J. Meyer
Productions (Canada) for Lincoln
County: Years of Heritage, spon-
sored by that Ontario government
body; and to the Travelers Insur-
ance Co. for The Triumph of Man.
Training Film Medal Winners
• Training Films: the gold medal
to Studio One Animation for De-
humanization & the Total Institu-
tion. sponsored by the Minnesota
Department of Public Welfare;
silver medals to Amrak Nowak
Associates for The Trouble With
Eddie Bernes, sponsored by United
Community Funds & Councils of
America; and to Audio Produc-
tions, Inc. for When You're Sell-
ing, sponsored by Liggett & Myers.
Bronze medals to: Pitman Mfg.
Co. for How to Live With an Aer-
ial Device and for Basic Hydrau-
lics. Get Organized won the Rank
Organization's Short FUms Group
a bronze medal in this class.
• Public Relations FUms: the gold
medal to the American Petroleum
Institute for To Clear the Air;
(continued on page 30)
all this man
at Geo. W. Colburn Laboratory
to save time, money
and footage
^ on your next film!
Allen Hilliard, our Director of Technical
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By planning with Allen ahead of shoot-
ing, you can save time, money and foot-
. 'I age. In this way, we can also coordinate
r our specialized equipment and experi-
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There Is no obligation. Write, stop In or
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GEO. W. COLBURN LABORATORY, INC.
164 N. Wacker Drive • Chicago, Illinois 60606
Telephone (area code 312) 332-6286
Complete Laboratory Service for 16MM / Editing / Recording / Work Prints / Super 8. 8MM & 16MM Release Printing / Titling / 35MM Slide and Filmstrip Service
14
BUSINESS SCREEN
Vive La Difference!
With a Woman in Mind demonstrates that there is a definite difference
in the approach of a woman director trying to motivate women.
There's a Clear Ring of Reality in the "women talk" which feminine viewers
are hearing m a new Armstrong Cork Company picture about its floor
who"weri'fMmp'ri'if,'h- *'' '''""' ""^^'^^"°" of thr'ee^isitml women ^
who were filmed as they were given free run of Armstrong's decoration studios.
Their excited com ,5 ^^ exclamations, raw and spontaneous, come through
loud and clear and made the audience share the excitement of the experience,
h^ro^fr'^f "^^ l*^^ 'u"" H'^^ expertly directed by a woman, Tracy Ward who was
thrVuHh a w°o"rldVf'rofnr°''"''' "' '""" " '" ^"^°=' psychedelic excu"filn
through a world of color - you are sorry to see it end. We say Vive La Difference !
Care to see it? Phone Pete Mooney.
Audio
PRODUCTIONS, INC.
630 Ninth Avenue, New York N.Y. 10036
(212) PLaza 7-0760
NUMBER 7 VOLUME 28
15
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vision System.
Filmex staff consultant Slavko \'orkapich (center) shows Yugoslav visitors
recent article he tcrote. Pictured (I to r): Al Bialek, sales manager of
Filme.xpre.ss; Dtisan Pesiit, Slav cameraman; Zilravko Mrvic, Belgrade tele-
vis-ion executive; Steve Kamhourian, Filmex; Alex Pajic, Yugoslav editor.
Yugoslav Officials Study Film,
TV Techniques at Filmex, N.Y.
■tfr Filmex, Inc. has been chosen by
the Yugoslavian government for
the purposes of studying the firm's
structure features, documentary
and TV commercial production.
Visiting the firm's New York head-
quarters on November 1st were
Zdravko Mrvic. general manager
of advertising, from the govern-
ment-owned Belgrade television
facility and Aleksander Pajic. edi-
tor of Politika Ekspres; and Dusan
Pesut, cameraman.
The three Yugoslavian represen-
tatives discussed the possibilities
of co-productions with Filmex, and
the production of television spec-
taculars and tv commercials.
"We are very proud that the
Yugoslavian government is inter-
ested in our facilities and the skills
of our montage expert. Slavko
Vorkapich. We look forward to
further meetings on these sub-
jects." said Robert I. Bergmann,
Filmex' president.
Speaking for the Yugoslavian
government. Zdravko Mrvic
stated: "We have carefully studied
Filmex and its subsidiary com-
panies and find that they are ex-
cellent for our purposes. We are
certain that an arrangement can
be reached so that Filmex and
the Yugoslavian government can
work together on various produc-
tions in the future.
"Our country greatly respects
the famous Slavko Vorkapich and
recalls the features which he has
directed in both the U.S. and Yu-
goslavia. We hope to learn new
techniques of TV production and
will be visiting Filmex again in
the very near future." •
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16
BUSINESS SCREEN
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IMC CASIS (WIT SI>ECUtlST-llCMTll«C/ailPflOUIM«tllT/P«OfS/C£MIUIO«$/ltEin»lS/MllS/««VICC-SOU OlSIUlBUIOd Of MOltJIICMWDSOtl COMfMT PIOOUCIS IN C««tt« "t* <0««
NUMBER 7 ■ VOLUME 28
17
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2U S. HAMILTON ST. SAGINAW, MICHIGAN
PICTURE PARADE
Indian Lore of Upper Midwest is
Told in "Hiawatha Pioneer Trail"
7 Americas pioneering past and
picturesque present are brought to
the screen in a new color motion
picture. Hiawaiha Pioneer Trait.
narrated by Eddie Albert and
available free to television stations.
The 28-minute film, produced by
Walter Harrison Smith for the
American Petroleum Institute and
the states of Iowa, Minnesota.
Wisconsin and Illinois, is in na-
tional TV release through Associa-
tion Telefilms.
The picture, one in a series on
America's heritage trails, shows
the historic points of interest,
scenic beauty and recreational at-
tractions found along the four-
state, 2,400 mile automotive trail.
Much of the film was shot in
regions rich in Indian lore and
tradition, including Effigy Mounds
National Monument; Spirit Lake.
site of Iowa's last Indian mas-
sacre; Minnehaha Falls in Pipe-
stone National Monument
(Minn.); Father of the Waters
crossings at LaCrosse, Wise.; and
the Black Hawk War country,
Oregon, 111.
Hiawatha Pioneer Trail will be
shown in color on commercial and
educational stations throughout
the United States as part of Asso-
ciation Telefilms' travel series. Dis-
covering America. •
Effective Children's Aid Spot
Lets the Kids Tell Their Story
i~ One of the classic problems of
public service commercial produc-
tion is to avoid looking and sound-
ing like every other public service
message, even though the aim is
essentially the same — to appeal
for contributions. This is further
complicated by the very similar
nature of many non-profit organi-
zations. On top of that, the tend-
ency to fill up the sixty seconds to
a confusing overflow of words and
pictures has to be resisted. There
are other roads to economy. Sim-
plicity is the best.
Sometimes simplicity means tak-
ing the most direct route. Bill
Doherty, a producer/director of
Cinemakers, Inc., New York came
up with just such a direct approach
for a Children's Aid Society camp
appeal.
He reports: "We could have
gone out into the streets and took
the usual shots of kids struggling
through a hot city summer and
contrasted that with the fun and
games to be had in camp, but
Those who benefit speak up in this
Children's Aid camp appeal picture.
we'd be just kidding ourselves.
The emotional sting of that ap-
proach has long since been tamed.
"My idea was to simply put a
half-dozen real kids on camera at
the Children's Aid Centers and ask
them why they wanted to go to
camp. 1 was sure that putting the
viewer face to face with real kids,
letting him hear the kid's own
reasons, would have more appeal
than any other dramatization.
"No writer could have dreamed
up a more convincing argument
for contributing than the very hon-
est and personal answers of those
kids." •
* * *
See America from a Cessna
^> Sights and sounds of America
as seen from small private planes
are featured in Come On Up, spon-
sored by Cessna Aircraft Company
and being distributed by Modern
Talking Picture Service hbraries. •
POSITION OPEN
for AUDIO-VISUAL WRITER/
PRODUCER/DIRECTOR
Outstanding opportunity with
niid\>est industrial firm to write
treatment and script — and direct
production of all media. College
and three to 10 years experience
required. Forward resume and
salary requirements to:
A. B. DICK COMPANY
5700 West Touhy Avenue
Chicago, Illinois 60648
Attn: Mr. F. Stedronsky
FOR SALE
16mm Film Library
Established, active, educational
16nini film librar\'. Excellent for
college. Price S90.000.00. Write
for details.
Box 7A-67
Business Screen Magazine
7064 Sheridan Rd. • Chicago, III. 60636
18
BUSINESS SCREEN
ALL ROADS LEAD TO
MECCA
now for COLOR
and black & white
35 mm and 16 mm.
Mecca Fim LABORATORIES CORPORATION, Film C*r<l«r Bulldln«, CSO Ninth Avcnu*. N«»> Yorfc, N«» York 1003« • Phonal JiS-CO »-7»7«
NUMBER 7 • VOLUME 28
I*
will silver rise
to$3^permnce?
f.doh't wait
and seel
get the facts now
on the film
with the
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The cost of silver is going up. Ordinary
films contain silver suspensions in ttieir
gelatine emulsions. Manufacturers of
these films are passing along their
Increased silver costs to you— the end
user. Metro/ Kalvar's extraordinary films
do not use silver.
Metro/ Kalvar's B&W print stocks are
dry-processed in normal room light— no
chemical solutions of any kind are
required. A latent photographic image is
formed on the film by exposure to ultra-
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develops the image.
Metro/ Kalvar film stocks are composed
of a tough saran plastic emulsion coated
on a base of high-strength, dimensionally
stable polyester. The films are highly
resistant to scratches, environmental
change and mechanical stresses.
Write today for details on how you can
benefit by using Metro/ Kalvar films!
METRO /KALVAR, Inc.
745 Post Road, Darien, Conn. 06820
Tel: 203 655-8209
A JOINTLY OWNED SUBSIDIARY OF
MGM, INC. AND THE KALVAR CORPORATION
New Audiovisuals for Business & Education
Top Men in American Business
Share "Lessons for Leadership"
■?■" A motion picture version of the
popular editorial series, "Lessons
of Leadership," has just been com-
pleted by Nation's Business in con-
junction with the Institute of Vis-
ual Communication. The film runs
20 minutes.
Based on its current monthly
feature, which recently passed its
24th edition. Lesson of Leadership
features interviews with two of the
top leaders in American industry.
Crawford H. Greenewalt's business
phiJosopluj is told in this picture.
Tail Trussell, Managing Editor of
Nation's Business, interviews How-
ard Johnson, of restaurant fame,
while Editor Bob Irelan probes
into the business philosophy of
Crawford H. Greenewalt. chair-
man of the Du Pont Company.
The audience is taken on a dra-
matic, behind-the-scenes visit to
the editorial offices of Jack Woold-
ridge. Editor of Nation's Business,
where the record-breaking series.
Lessons of Leadership, is in prep-
aration. The editors then move out
for their assignments, capturing on
film the revealing backgrounds and
business credos of two of the na-
tion's leaders of industry.
Prints of the film, for rental or
purchase, are now available by
writing the Institute of Visual
Communication, Inc., P.O. Box
268, Scarsdale, N.Y. 10583. •
* * *
American Music Conference Has
"Move to Music" for Educators
ir A new motion picture on in-
strumental school music activities
is available to educators national-
ly from the American Music Con-
ference.
Move to Music, a 25-minute
color film, depicts the many mu-
sical activities available to young-
sters throughout their school years
when they enroll in instrumental
classes in the 4th. ."^th and 6th
grades.
The film presents dramatically
and colorfully a junior high street
marching band in uniform, a be-
ginner elementary instrumental
classroom group, a senior high
woodwind ensemble, summer mu-
sic camp youth orchestra, family
home music, senior high stage
band, and concludes with a senior
high concert band in formal per-
formance.
Throughout the film is a strong
theme of instructional progress,
rehearsal and performance activi-
ties, and full development of theme
music in audience performance.
Marion S. Egbert, director of
educational services. American
Music Conference, said the film
was produced against a stringent
set of technical requirements to
assure accurate representation of
school music programs and stand-
ards. A voice-over narrator com-
ments on the significant values of
music in the lives of students to
answer the film's basic question:
"Why are more people moving to
music?" The film was produced
by Lukas Film Productions, inc.
Move to Music is available on
a seven-day free loan basis to
schools direct from the ."Xmerican
Music Conference, 332 S. Michi-
gan Ave., Chicago 60604. Prints
are being shipped via Modern
Talking Picture Service libraries. •
* * *
Science of Steelmaking Depicted
in a New Bureau of Mines' Film
■*• The science of steel produc-
tion, backbone metal of America's
heavy industries, is vividly por-
trayed in a new 28-niinute color
film now in the motion picture
library of the Interior Depart-
ment's Bureau of Mines at Pitts-
burgh. Pa.
Steelmaking Today was spon-
sored for Bureau distribution by
Inland Steel Company and pro-
duced by the Fred A. Niles Com-
munications Centers. Inc.
From opening sequences on
raw materials: coal, limestone and
iron ore, the camera takes view-
ers into the mills where live action
is supplemented by animation to
clarify the workings of blast and
electric furnaces, the open hearth,
and the newer, faster, basic oxygen
furnace. The latest technologies,
including vacuum degassing and
continuous casting, are shown.
Write: Graphic Services, Bureau
of Mines, 4800 Forbes Avenue,
Pittsburgh, Pa. 15213 for loan.
20
BUSINESS SCREEN
JAYARK INSTRUMENTS CORPORATION
10 East 49th St., New York. N. Y. 10017
Please send me free brochure:
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Name
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.Title.
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JAVASK INSTRUMtMTS CORP. • 10 Utt 49(h St, Hem Yak. N. V. 10017 • (Z12I 751-3232
® 1967. Jarark Instruments Corp.
NUMBER 7 • VOLUME 28
21
IT'S n snnp
10 OPERHTE n
SERIES 75
PROJECIOR
##
##
Trends in the BUSINESS of Audiovisuals
Association Films Adds Centers
at Littleton, Mass., Los Angeles
^r Association Films, Inc. has
opened new distribution centers in
Littleton. Mass.. and Los Angeles.
The Massachusetts center will
be located at 490 King Street, Lit-
tleton Common, and managed by
William H. Shumway, Jr.. an As-
sociation Films' account represen-
tative. The Los Angeles center, at
2221 South Olive Street, will be
headed by Linwood P. Beacom.
Mr. Shumway and Mr. Beacom
will supervise the booking and
scheduling of films, inspection and
maintenance of prints, local pro-
motion and advertising, and estab-
lish contact with educators and
program planners.
Association Films also has film
centers in Ridgefield, N.J.; Oak-
mont. Pa.; LaGrange, 111.; Dallas,
Texas; and Hayward, California. •
* * *
Reeves Sound Studios Installs
14th Ampex Videotape Recorder
M- Reeves Sound Studios has re-
ceived delivery of its fourteenth
video tape recorder. The VTR is
Ampex's newest VR-2000B and
is specially designed to fit both the
Reeves Airmobile-Video System
modules and the facilities at 304
East 44th Street, New York.
At the same time. Reeves had
added two Noreico Plumbicon PC-
70 color cameras to the Airmobile-
Video System. The new cameras
match all the existing cameras in
the System.
The new cameras and recorder
increase the number of simultan-
eous jobs that can be shot with
the Airmobile-Video System. The
System has obtained wide accept-
ance among film production houses
for shooting taped commercials.
Because of its modular design,
only the number of cameras and
VTR's necessary need be rented
for a job. The result is lower cost
for taping spots. •
« « «
Largest Library of Sport Films
Is Acquired by Sportsfilm, Inc.
A Sportsfilm, Inc., of Philadelphia,
has announced the acquisition of
what it terms "the largest filmed
sports library in the world."
According to President W. Wal-
lace Orr, Jr., the company will
concentrate primarily on the sale
and use of its more than 30,000,-
000 feet of stock footage to film
producers. Sportsfilm, Inc., will al-
so feature the sale and rental of
film for theatrical and non-theatri-
cal use.
Sportsfilm, Inc.'s library in-
cludes professional football films
from 1948 to 1967 and over 1,100
of the top college football games
from the same period. In addition,
the company can offer stock foot-
age on almost every major sport-
ing event from 1948 to 1967 •
* * *
Veteran Audio Engineers Open
Gibraltar Studios in New York
^ Two veteran audio engineers
have opened a new sound record-
ing studio at 41 West 57th Street,
New York. Gibraltar Studios, Inc.
will offer a sound service specially
geared to the needs of the educa-
tional and audiovisual fields. Dave
Bofill and Larry Home are princi-
pals of the new firm.
Production has recently been
completed on a number of sound
tracks for Du Kane, Salesmate and
La Belle slidefilms. •
* * *
Reid Ray Opens Phoenix Office
X Reid H. Ray Film Industries, of
St. Paul, has opened a Phoenix of-
fice, headed by Karl P. Fischl.
Fischl has been named vice-
president for Southwest Regional
Sales. He is a 22-year veteran in
this field. •
in Northern California...
35mm Color
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Telephone: 415/321-3678
22
BUSINESS SCREEN
The first tool that really helps you to
do what they're paying you for -to see.
shoulder-resting, a constant-speed
motor with sync-pulse generator
and automatic clapper, a rotating
two-lens turret and, of course,
blimp-free silence.
Why not write us for the free NPR
brochure? Eclair Corporation, 7262
Melrose Avenue, Los Angeles 46,
California. Phone: (213) 933-7182.
Franchised deaters: east coast: F&B CECO.
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middle west. Behrends Inc. and Victor Duncan
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our brochure: Eclair Corporation of America.
7262 Melrose Avenue, Los Angeles 46. California
eclair
•We never focus before we shoot. We
turn it on and then we focus. It's
like the camera is attached to your
eyeball. You know you've got it."
That's the opinion of award-winning
film maker Barry Brown, writing in
PMI magazine about the NPR.
Because the NPR's groundglass is
at the film aperture, not at the eye-
piece, the viewfinder's optics are
simpler and thus transmit more
light than older camera designs.
This combines with the brilliant lu-
cite surface of the shutter mirror to
give you nearly a stop more at the
eyepiece. It is the brightest finder
image on the market; it is magni-
fied twelve times; and the focus
really pops in.
More help: by rotating the finder
parallel to the camera's side, you
can use it vertically for low angles,
or move it to follow the action as
you dolly, or shoot backwards over
your shoulder. By swivelling the
eyepiece and rubber eyecup, you
can use either eye without having
to move your head. And since hori-
zontal viewing is along the taking
lens axis, you can use the other eye
to check the off-screen action.
In fact, the viewfinder itself lets
you see what is happening just off
screen. The groundglass takes in an
area almost 100% greater than
the film aperture. On it, you can
see the microphone before it gets
into the shot.
With the NPR you get more first
takes printed. You also get five-
second magazine changes, regis-
tration-pin movement, steady
NUMBER 7 • VOLUME 28
23
Stan is currently starring in
'The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tom or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark . . .
EMC CORPOR.MION
FILM DESIGNERS i> 4.
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"Sail to Glory" Takes Audiences
Back to Era of Yachting History
■iV A film about the most famous
boat in international yacht racing
history is now available to club,
school and community audiences
in fourteen states through Associ-
ation Films, Inc., and under the
^ponsorship of the F. & M. Schae-
fer Brewing Company, of New
York.
Sail to Glory, which originally
appeared as a one-hour color tele-
cast on WNBC-TV, New York,
tells the story of the schooner
yacht "America", which in 1851
defeated the fastest sailing vessels
in the world, established the su-
premacy of the United States in
international sailing competition
and inspired the famous Ameri-
ca's Cup races. A full-scale re-
creation of the 105-foot schooner
was completed this spring especial-
ly to star in the film.
The highlight of Sail to Glory
is the reenactment of the legendary
race of the "America" around the
Isle of Wight in England in 1851
against the finest boats in the
Royal Yacht Squadron. The
"America" won, after a hazar-
dous start, in dramatic fashion,
and thus brought enormous pres-
tige to the young nation in the
decade before the Civil War.
According to R. J. Schaefer,
president of the F. & M. Schaefer
The Wide World of Sponsored Pictures
Brewing Company and the man
who conceived the idea for the
new "America" and the Sail to
Glory film, "The story of the
"America' concerns a small group
of determined skillful men who
took it upon themselves to build
a ship which would show its stern
to any other in the world. Their
challenge to all comers in England
and their ultimate victory illus-
trates one of the many events that
helped make a young nation a
great nation in the eyes of the
world."
Sail to Glory was produced and
directed by Gerald J. Schnitzer of
Gerald Schnitzer Productions. The
script was by Max Ehrlich and Mr.
Schnitzer. Robert Stack narrates. •
* * *
Progress in Pollution Control
Told in "The Answer is Clear"
ir One of the most critical prob-
lems of the 20th Century, air pol-
lution, is the concern of a new
film, The Aiiswer Is Clear, spon-
sored by Detroit Diesel Engine Di-
vision of General Motors Corpor-
ation.
It deals with the complicated
subject through the eyes of a wise
and knowledgeable bus driver,
played by Wally Cox.
The 14-minute color film covers
T\' star Wally Cox plays knowledge-
able bus driver in this new film.
many aspects of air pollution, as
well as the progress that has been
made in reducing diesel exhaust
smoke and odor.
Modern Talking Picture Service
is handling national distribution
with 75 prints for television pro-
gramming, and 150 prints being
offered for community showings
to clubs, schools and civic groups.
CRS Productions, of Detroit, is
the producer. •
* * *
Update Popular Safety Picture
r^ The Case of Officer Hallibrand,
12-year-old classic film on high-
way safety and driver attitudes,
has been updated for its sponsor,
the Marathon Oil Co. by Wilding.
X
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The P6 has a sharp fl.3 lens and pow-
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clude dynamic microphone, accessory
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You don't have to be afraid of the
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24
BUSINESS SCREEN
When business bnngs you
from New York to Detroit
so often that they start
calling you a commuter.. .
then you're ready to open a
full-time office in Detroit.
We've just done that.
Our man in Detro.I is John Parrott.
He's m the Fisher Building,
Suite 14ia Detroit. Michigan 48202
If you want to reach him
before he calls on you,
his number is (313) 872-4550.
Industnal Film Division of
B&^W Wo'Per Productions Inc.
A Metrorr^edia Company
Mel London. Vice President
485 Lexington Avenue, New 1br1(.N.Y.1C017/(212) 682-9100
8544 Sunset Blvd.. Los Angeles. Cal. 90069/ (213) 652-7075
NUMBER 7 ■ VOLUME 28
2$
NOW YOU CAN SHOOT 35mm 2 x 2 COLOR SLIDE ORIGINALS
ON 35mm EKTACHROME COMMERCIAL (ECO) AND OBTAIN
FILMSTRIP RELEASE PRINTS OF NEW AND BETTER QUAL-
ITY USING THE SAME TECHNIQUE THAT HAS PROVED SO
SUCCESSFUL FOR PROFESSIONAL 1Bmm FILMS.
This is ihe procedure:
1. Order 36-exposure cassettes of 35mm ECO, at
$5.50 each, from CFI for your original ptiotography.
Price includes processing and mounting.
2. Send exposed cartridges to CFI.
3. Processed and mounted slides are returned to you.
4. Assemble filmstrip material. You may include ordi-
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opaque color prints, titles, overlays, objects, etc. Send
material to CFI with instructions for making your film-
strip negative.
5. CFI w/ill manufacture a balanced filmstrip negative
and an answer print on Eastmancolor positive.
6. Upon your approval of the answer print, CFI will
make release prints on its unique, high-definition, non-
scratching filmstrip printers.
PHOTOGRAPHING ORIGINALS ON EKTACHROME
COMMERCIAL IS THE KEY TO BETTER RELEASE
PRINTS OF YOUR FILMSTRIPS.
jamers
2«
THE EDITORIAL VIEWPOINT
PUBLIC RELATIONS AND THE FILM
'T'he Public Relations Society of Amer-
-*- ICA, whose members include most of the
true professionals of this field in business and
industry, has recently concluded its 20th An-
nual Conference in Philadelphia. Most of these
PR practitioners are firm believers in the spon-
sored motion picture and have contributed to
the meteoric growth of the medium in recent
years. And while we await PRSA's full ac-
ceptance of that fact in its future planning, a
deserved salute goes to this year's program
chairman for including films on one of the
"Trading Post" forums at Philadelphia.
Moderating a discussion of "Public Rela-
tions Films for Television, Schools and
Theaters" was Will A. Parker, president of
Film Counselors, Inc., and his panelists in-
cluded Romney Wheeler, director of public re-
lations for the Consumers Power Company
( Michigan ) ; Dr. Robert C. Lusk, director of
educational services for the Automobile Manu-
facturers Association; and Carl H. Lenz, presi-
dent. Modern Talking Picture Service, Inc.
Going beyond the obvious value and use of
PR films in many channels of distribution, the
panelists noted that many public relations men
still overlook the tremendous potential of the
medium. Not only are each of these potential
audience outlets growing, but they have all
welcomed the well-produced, interesting and
factual public relations film.
We hear that a 16mm film of the panel dis-
cussion was made at Philadelphia. It should
be welcome fare at local chapter meetings of
PRSA groups. Perhaps next year, this Society
will devote a general session to filmed (and
taped) communications; better yet, we'd like
to see PRSA take on a public relations fihn
awards program. Let the medium be jitdsed
by those whom it serves, not used and abused
for profits made on entry fees.
^: * *
"Discover America' Plays Chicago Theater
on Big Screen for Three Successive Weeks
1\ And. while we're on the subject of audience
exposure, congratulations to United Air Lines,
the sponsor, and to Reid H. Ray Film Indus-
tries, the producer, for three glorious weeks of
wide-screen showings of Discover America in
our home-town, top-ranked downtown Chicago
Theater. Way to go. United, first class and
big screen for a hif> picture!
* * *
France Honors Dr. Donald G. Williams as
Medal of Chevalier Pays Tribute to Work
1-r Congratulations to our fellow CINE board
member. Dr. Donald G. Williams of the Uni-
versity of Missouri at Kansas City, on receiving
the Medal of Chevalier in the French Order of
Arts and Letters. Don Williams became the
(CONTINUED ON THE FOLLOWING PAGE 28)
BUSINESS SCREEN
the penalty
of being
specialists!
1 . Everyone doesn't knovv^ we rent
professional cameras and accessories from inventory, not
available through other Midwest sources . . . including;
High Speed Mitchells
BNC Cameras
Moviola Crab Dollys
Specialized accessory items
for Eclair, Arri, Auricon
and others.
Mark II Blimps
Arri's for Techniscope*
Mitchell's for Techniscope*
Elemacksetcetc, etc. Reflex Mitchell Arri BL with ^m^inotor
2. Unlike other sources we cannot provide
our customers miscellaneous photographic equipment such as;
speed graphics lights and reflectors photographic chemicals
editing machines srip equipment projectors & screens
3. Some people can't believe we have
the largest, most complete inventory of professional cameras
and camera accessories in the Midwest.
WiL OC/! Ask for our rental catalog and see for yourself.
•» TECHNICOLOR, INC.
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NUMBER 7 ■ VOLtiMI;: 28 W
THE
MAGIC
THAT OPENS THE
DOORS TO
FOREIGN MARKETS
LET US DUB
YOUR
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SCIENTIFIC
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TRANSLATORS • NARRATORS
DIRECTORS AND EDITORS
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THE EDITORIAL VIEWPOINT
(continued from the preceding page 26)
first American to receive this award for mo-
tion picture production when French Cultural
Attache Jean Harzic made the presentation in
September at that country's embassy in New
York. Several other Americans were honoied
at this ceremony for their contributions to arts
and letters.
Dr. Williams has been active in the Inter-
national Liaison Center of Schools of Cinema
and Television since it was founded in 1954.
This group now represents all major film pro-
ducing countries in the world. As representative
of the University Film Producers Association,
Don has been treasurer, vice-president and
(three times) president of the organization.
In presenting the medal. Harzic said that
Williams has been responsible for producing
hundreds of educational and training films
made in the Middle East and Korea. "This ef-
fort and his international reputation have con-
tributed to Dr. William's present honor," he
concluded.
* * *
"Voices of the Water" Applauded at the
Annual CINE Exhibition in Washington
■m Another great film from Bert Haanestra,
whose picture on glass-making is an epic of
documentary production, highlighted the an-
nual Exhibition Program of the Council of in-
ternational Nontheatrical Events in Washington
D.C. last month.
An excerpt from Voices of the Water was
welcomed with resounding applause by pro-
ducers and members of the Federal Go\era-
ment who attended the showing . . . Dealing
with "the involvement of the people of Hol-
land with the sea" this great film was directed
by Hugo DeGroot and photographed by An-
ton Van Munster. Music was by Robert Hep-
pener.
Parke, Davis Film Shown on Four Screens
is Exhibit Highlight at the AMA Convention
■it No matter which of four entrances were
used by visitors to the Parke, Davis & Com-
pany exhibit at the recent convention of the
American Medical Association in Atlantic City,
their eyes caught There Is a Difference, that
company's fascinating new motion picture on
total control of product quality.
Four rear-projection screens were installed
so that visiting doctors could follow the ac-
tion wherever they stood: narration was de-
livered through 16 earphones conveniently at
hand. The Jam Handy Organization not only
produced the film but set up synchroniz.ition
of the four projectors, frame by frame through
its competent field projection staff. // was a
convenlion exhibit highlight.
i@B^^^«uaKS^
Producing
Filmstrips?
Color Film Corporation provides all
filmstrjp laboratory services from
master negative preparation through
release prints.
Negative analysis and overnight
answer prints for producers and in-
plant AV depts. that shoot own nega-
tives. 5251 and 6008 processed daily;
negative splicing; A & B printing; dupe
negative preparation. Short minimum
loop.
All jobs, large and small, given care-
ful, professional attention. Service re-
quirements of out-of-town clients given
special consideration.
Established 18 years; filmstrips and
quantity 2x2 slides only.
Visitors always welcome; write for
price list.
COLOR FILM
CORPORATION
500 Halstead Ave.
Mamaroneck, New York
(914) 698-6350
(212) 933-3322
OS
°i — 1°
n] 0
OS
sns
0| ,0
n' 'n
MUSIC LIBRARY -SOUND EFFECTS • EDITING
STATEMENT OF OWNERSHIP, MANAGEMENT AND CIR-
CLLATION lAcl nf Octobor J3. I%2; Section 4369, Title 39,
United Slates Codi-. 1. Date of filing: October 2, 1967. 2.
Title of publication: Business Screen Magazine. 3, Frequency
of issue: eight times annually at six-ueek intervals. 4. Location
ni known office of publication: 7064 Sheridan Road, Chicago,
Cook, Illinois 6<l626. 5. Location o( the headquarters or gen-
eral business offices of the publishers: same. Names and ad-
dresses of publisher, editor and managing editor: publisher.
Otto H. CoeHn. Editor: same; managing editor: same.
7. Owner: Business Screen Magazines, Inc.. 7064 Sheridan
Road, Chicago. III. 60626. Otto H. Coelln, 7064 Sheridan
Road, Chicago. 111. 60626.
8. Known bondholders, mortgagees, and other security
holders ovvning or holding 1 percent or niore of total amount
of bonds, mortgages or other securities: none.
9. Paragraphs 7 and 8 include, in cases where the stock-
holder or security holder appears on the books o( the company
as trustee or in any other fiduciary relation, the name of
the person or corporation for whom such trustee is acting, also
the statemenis in the two paragraphs show the affiant's full
knowledge and belief as to the circumstances and conditions
under which the stockholders and security holders \vho do
not appear upon the books of the company as trustees, hold
slock and securities in a capacity other than (hat of a bonafide
owner. Names and addresses of individuals \sIio arc stock-
I'oldcrs of a corporation which itself is a stockholder or holder
>( bonds, mortgages or their securities of the publishing cor-
poration have been included in paragraphs 7 and 8 when tlic
interests of such individuals are equivalent to 1 percent or
more of the total amount of the stock or securities of the
publishing corporation.
10. Extent and nature of circulation: A. Total no. copies
printed (net press run): average No. Copies each issue dviring
Ijreceding 12 months: 8.000; single issue nearest to filing dale:
8.000. B. paid circulation. I. Sales through dealers and car-
riers, street vendors and counter sales: average no. of copies
of each issue during preceding 12 months: 410; single issue
nearest to filing date: 575. 2. Mail subscriptions: average no.
copies each issue during preceding 12 months: 6.180; single
issue nearest to filing date: 5,949. C. Total paid circulation:
average no. copies each issue during preceding 12 months:
6.590; single issue nearest to filing date: 6.524. D. Free distri-
bution (including samples) by mail, carrier or other means:
average no. copies each issue during preceding 12 months;
1.260; single issue nearest filing date: 1,316. Total distribu-
tion (Sum of C and D): average no. copies each issue during
preceding 12 inonihs: 7,850; single i«ue nearest to filing date:
7.840. F. Office use. left-over, unaccounted, spoiled after
printing: Average no copies each issue during preceding 12
months: 150; single issue nearest to filing date: 160. O. Total
isum of E Sc F — should equal net press run shown in .At: aver-
.igc no. copies each issue during preceding 12 months: 8.000;
single issue nearest to tiling date: 8.000.
I certify that the statements made bv me above arc correct
ind roniplrlr
O. H. Coelln. Publisher
28
BUSINESS SCREEN
SOMETIMES AT CAPITAL
Our sound mixes are a little hectic
But that's because we're busy! You keep us that way. ■ We have three basic rooms, all packed with the
finest RCA. Westrex and Annpex recording equipnnent money can buy. They're independently Selsyn
interlocked so that you can do your recording, re-recording, transferring, interlock screening or mixing
with complete confidence. ■ When it comes to sound, we can handle every kind of %". 1 6mm or 35mm
magnetic material. Believe us. If you don't, write for details.
FILM LABORATORIES. INCORPORATED
470 E STREET S.W . WASHINGTON. D.C 20024. PHONE (202) 347-1717
1998 N.E. 150th STREET -NORTH MIAMI, FLORIDA 33161 .PHONE (305) 949-4252
NUMBER 7 ■ VOLUME 28
29
Quality • • •
TIME AFTER TIME, IN TIME .
at
Utc^ium
i^ix-iivi: i-i^?%-]
iTSJc:.
/
or
ii 16-35mm Developing and Printing
1^ Black White if Eastman Color
■i: Ektachrome ii Kodachrome
•iz Reduction & Blowup Printing
iV Reversal Printing and Developing
it Editing and Conforming
■l!r Titles -d Inserts
■i!r Stop Motion 'i: Animation
A free Book/ef is mailable that will be helpful in budget
preparalien and (he handling of pre-print moleriab. Write today.
33 WEST 60TH STREET • NEW YORK, N. Y. 10023
Telephone: COlumbus 5-2180 • A/C 212
A COMPLETE LIBRARY OF BACKGROUND
MOOD MUSIC ON 20 LP.'s?
CINEMUSIC INC. HAS THE ANSWER!
37 Moods — over 350 selections in each library.
Set 1 (Library 1 ) & Set 2 (Library 2) now available.
Show themes, News Events backgrounds,
Docunnentary, Ethnic, Comedic, the latest in
Jazz and every other conceivable mood.
Set 3 in preparation.
SEND FOR DEMO DISC AND CATALOG
Write, Wire or Call
CINEMUSICinc.
353 W 57TH ST
NEW YORK CITY, N. Y. 10019
PHONE: 212 - PLoza 7-3795
International Film & TV Festival Awards:
(CONTINUED FROM PAGE 1 4 ^
silver medals to BFB Productions
for The Dreamhiiilder: to CRS Pro-
ductions for Tlie Answer Is Clear,
sponsored by the Detroit Diesel
Engine Div. of General Motors;
and to Canadian National Rail-
ways, for its Expo '67 picture,
Motion. Bronze medals for PR
films to; Copley Productions for
San Dieifo: the Most Important
Coiner: to Magnum Films for
What's It All About?, sponsored
by Xerox; and to the American
Can Company for The Shape &
the Future.
• Medical Research Films; a gold
medal to tfie Schering Corp. for
Corps Projond. Silver medal
awards to Stuart Finley, Inc. for
Becky and to Sandoz Pharmaceu-
ticals, Inc. for Years for Living.
Medals to Five Sports Films
• Sports Films: a gold medal to
Barrymore Film Productions for
A Secret Rade. sponsored by the
Head Ski Co.; silver medals to
Larry Madison Productions for
Skeet Shooting With D. Lee Braim.
sponsored by Remington Arras
and to Cannon Associates, Inc. for
Sea of Corlez. sponsored by Aero-
naves of Mexico. Bronze medals
to Arthur Mokin Productions for
The Offensive Backfield. spon-
sored by Standard Brands, Inc. and
to King Screen Productions for
Seattle Totems. Champions 67,
sponsored by that hockey club.
• Educational film honors led off
with the gold medal awarded John
Sutherland Productions for Make
a Mighty Reach, sponsored by the
Kettering Foundation. Silver med-
als were given Filmex, Inc. ior
Modern Arithmetic Through Dis-
coveiy. produced for Silver Bur-
dett and to the Rank Organization
(England) for E.xploring Chemis-
try, sponsored by Unilever, Ltd.
And there were bronze medals tor
Westminster Films Ltd. (Canada)
with New Colleges, sponsored by
the Ontario Dept. of Education
and Ralph Lopatin Productions,
for Common Sense, sponsored by
the Pennsylvania State Education
Association.
Social Welfare Pictures Cited
• Social Welfare is certainly a
theme for today and the gold
medal winner in this group of films
was the Georgia State Dept. of
Education, for Ode to An Uncer-
tain Tomorrow. Silver medals to
Sun Dial Films, Inc. for While I
Run This Race, sponsored by the
Office of Economic Opportunity-
VISTA and to William Hendricks
Associates for A World of Dreams.
sponsored by the California Mu-
seum of Science & Industry. John
Sutherland Productions took the
sole bronze medal for The Owl
Who Gave a Hoot, also sponsored
by the OEO in Washington.
• Travel films had a gold medal
winner in Steeg Productions, for
Go-Co France, sponsored by the
French Government Tourist Of-
fice. Silver medals went to Cannon
Associates (Fiesta Tapaiia) spon-
sored by Aeronaves of Mexico and
to the Georgia State Department
of Education for Atlanta. Atlanta,
sponsored by Eastern Airlines.
Bronze medals for travel films
were shared by John Savage with
Breezing Through Bavaria, spon-
sored by Lufthansa and the Ger-
man Fed. of Railroads and by
Prout Film Productions, for Look
to the Sun. sponsored by the Flor-
ida State Board of Parks.
"Manufacturing" Films Honored
• Manufacturing film honors saw
a gold medal go to Thyssengas AG
(Germany) for the film Erdgas.
Silver medals were shared by the
Sandia Corporation for Sandia
Spinoff and, again, by the Short
Films Group of the Rank Organi-
zation, for Revolutions for All,
produced for Churchman's (ci-
gars).
• Communication Media made an
interesting group with the gold
medal taken by International Tele-
phone & Telegraph Corporation,
for Under Many Flags. Silver
medals went to Audio Productions,
Inc.. for Without Fail, sponsored
by the Bell System, and to Fox
Video Productions, for My Son,
the Media Buyer, sponsored by
Penton Publishing Co. Bronze
medal honors went to Art & Film
for Industry, for Prologue, spon-
sored by TVB. and Westminster
Films Ltd. (Canada) for Commu-
nication, sponsored by Bell Tele-
phone of Canada.
"In the Ser\ ice of the Public"
• Public Service films led off with
the gold medal given Cameras In-
ternational for La Cooperative de
San Andres, sponsored by the Co-
operative League of USA. Silver
medals followed to Ralph Lopatin
Productions for What's the Big
Idea'?, sponsored by the National
Association of Suggestion Systems
and to Deutsche Dokumentar-Filni
(Germany), for VW EA 141.
sponsored by Volkswagenwerk
AG. Bronze medals; to Cavalcade
Productions for Geology & Natural
(CONTINUED ON PAGE 72 >
30
BUSINESS SCREEN
"Make us a film," said Sun Oil. ,-"
"Help us tell the world about Athabasca. Take two years
to do it and don't mind the snow and 40 below zero cold," they said.
"We wouldn't even mind if you won yourselves an award."
Athabosca. Thirty thousand squore miles of oil- The result is a 44 minute documentary. 35mm won o speciol Gold Medal Award for Best Anis-
rich lor sands, midway between the Arctic Circle widescreen color. Techniscope process. Original tic Concept in the industrial films category
and the US bordf^r trr-^ra tUa ..,>.,l, . • . ....
and the U.S. border.
Alhobosca. Sun Oil's frigid under to king. And
Rose-Mogwood s, loo.
Our job wos to put this mammoth "oil-mining "
project down on film.
score. The works
We thought it was good enough to win on
award. And it did.
it was entered in the 10th International
Film and TV Festival of New York and
RMP.
As pleosed as we ore, we're hoping that our next
industriol assignment will toke us south. We'd like
to thaw out.
RMP Associates, Industrial Film Division
o' Rose-Magwood Productions, Inc.
Rose-Mogwood Productions, Inc : New York, Hollywood. Chicogo, Toronto, ond London
NUMBER 7 ■ VOLUME 28
31
National
Distributors
of the
Sponsored
Motion
Picture...
A SERVICE BUYER'S GUIDE
SPECIAL REFERENCE REPORT
ASSOCIATION FILMS, INC.
Headquarters Office:
600 Madison Ave., New York, N.Y. 10022
Phone: (212) 421-3900
Midwest Sales Office: The Wriglcy Bldg., 400
N. Michigan Ave., Chicago, 111. 60611.
Phone: (312) 467-0400.
Robert D. Mitchell, President
Robert .\I. Finehout, Vice President, Corpo-
rate Advertising & Pidjlic Relations
Robert W. Biicher, Vice President, Sales
Reg. Evans, Vice President, Sales
John Barwick, Manager, Association
Instructional Materials
E. H. Johnson, Mgr., Special Services
Tim \\'hole\. Service Manager
Eastern Area Exchange
600 Grand Avenue, Ridgefield, N.J., Phone:
201-\Vhitney 3-8200, E. H. Johnson, Manager
East Central Area Exchange
324 Delaware Ave., Oakmont. Pa. Phone:
412-828-5900. Robert Imlach, Manager.
Central Area Exchange
.561 Hillgrove Ave., La Grange, 111. Phone:
312-352-3377. Joseph Liebich, Vice President &
Manager.
Southern Area Exchange
1621 Diagon St., Dallas 7, Texas, Phone; 214
Riverside 8-87.57, Ivan Clark, Manager
Western Area Exchange
25358 Cvpress Ave., Hav^vard, Calif. Phone:
415-783-0100. Winston O. Siler, Vice President
& Manager.
Canada
Association-Industrial Fihns, 135 Peter Street,
Toronto, Ontario. Mrs. Jean Lewis, Vice-President
and General A/gr.; James Bach, Sales Mgr.
BERGEN MOTION PICTURE SERVICE, INC.
Route 46, Lodi, New Jersey 07644
Phone: (201) 472-1154
New York City, Phone: (212) 564-1195
Eugene Demick, President
Mon-is Shapiro, Comptroller
Camelina Connelly, Director
of Di-siribution
Herbert Sakow, Vice-President, Sales
Distribution- of sponsored motion pictures \'ia
network of field representatives who operate 65
regional film exchanges serving Bergen.
FILMS OF THE NATIONS DISTRIBUTORS INC.
305 E. S6th Street, New York, N.Y. 10028
Phone: (212) 348-7600
Cable: Clif tof ilm/ New York
Maurice T. Groen, President
Ernst Fischel, Vice President
William Rosenfeld, Secretary /Treasurer
Jerry Shapiro, Service Manager
Distribution office: Birmingham, Ala.; Camp-
bell, Ciilif.; Chicago, 111.; Boston, Mass.; Min-
neapolis, Minn.; St. Louis, Mo.; Raleigh, N.C.
Bulfalo, N.Y.; Brooklyn. N.Y.; New York City
Cinton. Ohio: Fort Worth, Tex.; Spokane, Wash.
Milwaukee, Wis. «
THE JAM HANDY ORGANIZATION, INC.
Headquarters Office:
2821 E. Grand Blvd., Detroit, Mich. 48211
Phone: (313) TRinity 5-2450
Betty Watters, in charge. Distribution Services
IDEAL PICTURES
Division of Fleetwood Films, Inc.
Executive Offices; at 34 MacQuesten
Parkway, South, Mount Vernon, New York
10550 '
Phone: (212) CI 6-0560
Myron Bresnick, President
Martin Bresnick, Vice Prcs., Operations
M. G. \\'eiland. Vice Pres., Sponsor Films
Alfred Halper, Treasurer,
Renee Bresnick, Secretary
Branch Exchanges And Managers: At-
lanta, Georgia 30303 - 133 Nassau N.W., Wil-
h.am Fly, (404) .525-4706; Baltimore, Maryland
21218 - 102 West 25th Street. Nelson C. White,
(301) 889-9963; Boston, Mass. 02116 - 42 Mel-
rose St., Edward Kondazian, (617) 426-1133;
Buffalo, New York 14202 - 273 Delaware Ave.,
William C. Kirkpatrick, Jr.. (716) 8.53-2688;
Cleveland, Ohio 44114 - 2110 Payne .•\ve., Mike
Blaettner, (216) 621-9173; Chicago, Illinois
60610 - 417 N. State St., Robert Craig, (312)
321-9693; Dallas, Texas 75247 - 3131 Stemmons
Freeway, Carol Crowder, (214) 637-2483; Dcn-
ver. Colorado 80203 - 1120 Broadway, Hal
Stewart, (303) 825-5525. .5.34-4533: Honolulu,
Hawaii 96814 - 1370 Beretania St.. Oram Straus-
er, Jr., Honolulu 6-5536; Indianapolis, Ind. 46204
-15 E. Marvland. Martv Markey, (317) 632-
6383; Kan.ms Citii. Mo. 64108 - 1822 Main St.,
Charles Brokenickv, (816) 421-4404; Los An-
geles. Calif. 90028 - 1619 N. Cherokee Ave.,
A\-illiam E. Kenney. (213) 463-03.57; Memphis,
Tennessee 38103 - 352 Union, Stanlev Nolan,
(901) .527-4313; .Miami. Florida .331.32 - 15
\.E. 13th St.. Tack Spire, (305) 374-8173; Mil-
waukee, Wis. 53208 - 4431 West North Ave..
Richard Hoelke. (414) 873-0434; Minneapolis.
Mhin. 5.5408 - 3400 Nicollet Ave., Joe Komarek.
(612) 827-2966; Mount Vernon, New York
10550 - 34 MacQuesten Park-wa\-, South, Walter
T. Dauler. (914) 664-5051; Portland. Oregon
97214 - 234 S.E. 12th St.. Tom T. Moore, (503)
233-5621; Richmond Virginia 23219 - 200 E.
Can- St., Dan Browming, (703) 644-2973: San
Francisco, Calif. 94118 - 406 Clement St.. Eddie
Nakagama. (415) 752-4800; S(. Louis. ML^.iouri
63120 - 6187 Natural Bridge. Norma Kraus &
Georgia Williams, (314) 261-2600.
0
_,^_ this symbol .ippearing over a
listing in these pages indicates that display ad-
xertising containing additional useful reference
data appears in other pages of this Buyer's Guide.
MODERN TALKING PICTURE SERVICE, INC.
Headquarters Office:
1212 Avenue of the .\niericas. New York,
New York, 10036
Phone: 765-3100 .\C: 212
Carl H. Lenz, President
Vi\ H. MacCallum, Executive Vice President
R. M. Ildugh. Vice President-Sales
George \'ickers. Secretary & Treasurer
Harr>- Bogaards. Vice President-Production:
.\ssistant Secretary
Richard H. Rogers, Vice President.
Theatrical Division
Fontaine Kinchelne, Vice President.
Advertising and Promotion
(continued on the following page 35)
32
BUSINESS SCREEN
-/ —
1^"^:]^^
LMS
111. 60602
!;cles, Calif.
flger
, Quebec
1-4.3 West 61st
lie: .586-1717
\erat\ons Man-
oUcr, Ophelia
Saitta. \lanag-
pck. MaiwRcr,
?ional Office:
tllinois 60606.
J. Hempel,
•)0 University
hue: 332-7184
pstem Region-
\Mgeles, Calif.
Ralph Rafik,
>.th, TV Co-
Huchan St.,
|M7 AC: 514.
Mrvice
jcation
.Y. 10003
of the minds.
Castle Pack-
. Dislrihiition
trlixinn &
Irchasing
Ich Oprratiims
tionxorcd Film
\(}tional Films
Ion, Tex. (4084 Westheinur Rd.); Indianapohs,
Ind. (102 E. \emiont St.); Kansas City, Mo.
3718 Broadway); Los Angeles, Calif. (1145 N.
-McCadden Place); Memphis, Tenn. (214 S.
SERVICE BUYER'S GUIDE
1750 Pennsylvania Avenue. N.W. 2020(«
Phone: 298-5980 AC: 202
Ward French, Regional Sales Manager
542 .S. Dearlxim St., Chieago, 111. (iOfiOS
Phone (312) W Abash 2-7S40
Dan Bishop, Manager. (Continued on page 3S)
3S
What goes on herei'
^
Di
of
Sf
Pi
A SE
SPEC
A total environment. On film.
In the revolutionary MoviePak" cartridge.
And on a true communications tool: Falrchlld's
self-contained, automatic cartridge load, rear screen
protector. Marit IV. Or the front screen IWarit V.
(Either way, you get all the advantages of the System
that's already been tested and proved In the field for
years-Standard or Super 8 format.)
Operating instructions for either of these Instant load
sound projectors are the same;
1. Slip ina MoviePak. 2. Flip a lever.
It taltes less than two seconds to set up your film.
And then everything happens at once.
Motion. On an 8"x10-1/2"screen. In black and white
or full color. And because the projection lamp has
its reflector inside, where 50 watts of power equals
500 watts In conventional machines, the image Is
brilliantly visible In full room light.
Sound. Using a Fairchlld solid state amplifier.
And this is full power, wide range, immediate sound.
That everyone can hear. (The speaiter Is built In, but
there's a plug for headsets or an external speaker.)
And changing or stopping a film Is as easy as starting It:
1. Push a button.
2. Slide out the MoviePak.
It you want your film to repeal continuously,
one switch controls it. If you'd rather have
the machine turn itself off when the film ends,
just set the same switch for automatic stop.
Fairchlld motion picture equipment.
From the originator and leader of
the 8 mm sound cartridge world.
And the Fairchlld MoviePak.
For Instant communication.
See it for yourself. m^
The worlds of 8mm cartridge sound.
Education
Industry
Government
Library
Trade shows
Industrial Products Division
221 Fairchlld Avenue
Plalnview. L. I., N.Y. 11803
I'm looking. Send me your
D Industrial program, for use In
D Training. □ Sales, Q (Other) ^
n Educational program, listing films available for
(Grades) (Subjects)
F/MROHII-D
Medical education
The scope of the 8 mm sound film is broader than the screen
you show it on.
In fact, this medium is as big as your need to communicate.
Thousands of films, covering hundreds of subjects, are
available, and the list continues to grow.
And with the MoviePak System, your own film can be telling your
story in an instant. On screen. On a desk top. And in your displays
Salesmen think of it as one for the road.
And educators have nicknamed this System 'Teachers Set."
The world of 8 mm cartridge sound.
Look into it.
symbol appearing over a
indicates that display ad-
.idditional nseful reference
ata appears in other pages of this Buyer's Guide.
"^this
listing in these page
N'ertising containing
nicnaru n. ^\o>itfi^, vit;r i /t^smeai,
Thrafrirnl Division
Fontaine Kincheloe, Vice Prcf;idcnt.
Advert i.sin(i and Promotion
(CONTINUED ON THE FOLLOWING P.AGE 35)
32
BUSINESS SCREEN
NATIONAL DISTRIBUTORS OF SPONSORED FILMS
MODERN TALKING PICTURE SERVICE:
(CONTINUED FROM THE PRECEDING PAGE 32)
W. M. Oard, Vice Prrsidcnl-Opcrations
James McPolaiid, Opiratiotus Supervisor
MODKHN MaRKKTISC PROGRAMS
1212 Avenue of the Americas, New York,
New York, 10036
Phone: 765-3100 AC: 212
Karl M. Kuechenmeister. in charge
Harold Ik-lkin
NATIONAL SALES OFFICES
Eastern Division Sales at New York:
1212 Ave. of the Americas, New York, N.Y.
Phone: 765-3100 AC: 212
Ralph Del Coro. Vice President
Bnicc Thomas; Gordon Re\iiolds
National Sales Offices: at Pittsburgh:
910 Pcnn Ave., Pittsburgh, Penn. 15222
Phone: GRant 1-9118 AC: 412
D. P. Konny, in Charge
Cestbai. Division Sales
1909 Prudential Plaza, Chicago, 111. 60601
Phone: DEIaware 7-3252 AC: 312
Dan Katcr, Vice President
Jack Lusk; Edwin Swanson
Western DrvisioN S.\i,es
at Los Angeles
1717 N. HighLind .\ve., Los Angeles, Cal.
90028
Phone: HOIlywood 2-2201 AC: 213
\V. M. MacCallluni, Executive Vice President
at San Francisco:
16 Spear St., San Francisco, Cal. 94105
Phone: YUkon 2-9414 AC: 415
Robert A. Kelley, in Charge
Southern Division Sales
200 Little Falls St., Falls Church, Va. 22046
Phone: 532-0450 AC: 703
Jack Lallcy, Vice President
Canadian Sales
1943 Leslie St.. Don Mills, Ontario, Canada
Phone: 444-7.3.59 AC: 416
C. Lynn Meek, in Charge
Regional Exchanges are located in .\nchorage,
Alaska (81 l-8th Ave.); Atlanta, Ga. (714 Spring
St.. N.W.); Boston, Mass. (1168 Commonwealth
Ave.); Huffalo, N.Y. (1122 \V. Chippewa St.);
Cediir Rapids, la. (129-3rd Ave., S.W.); Char-
lotte, N. C. (501 N. College St.); Chicago, 111.
(160 E. Grand Ave.); Cincinnati, Ohio (9 Car-
field PI.); Cleveland, Ohio (2238 Euclid Ave.);
Dallas. Tex. (1400 Slocum St.); Denver, Colo.
(922 Bannock St.): Detroit, Mich. (14.533 Sec-
ond Ave.); Harrisburg, Pa. (928 N. 3rd St.);
Honolulu, ILiwaii (742 .Ala Moana Blvd.); Hous-
ton, Tex. (4084 Westheimer Rd); Indianapolis,
Ind. (102 E. \emiont St.); K.insas Citv, Mo.
(3718 Broadway); Los Angeles, Calif. (li45 N.
McCadden Phice); Memphis, Tenn. (214 S.
{:le\<laiul St.); Milu.iukcr, Wis. (I(i96 .N. Astor
St.); .Minneapolis, .Minn. (1114 Nicollet Ave.);
New Orleans, La. (715 Girod St.); New York,
N.Y. (1212 Ave. of the Americas); Omaha, Neb.
(1410 Howard St.); Philadelphia, Pa. (1234
Spruce St.); Pittsburgh. Pa. (910 Penn Ave.);
St. Louis, Mo. (201 S. Jefferson); San Francisco,
Calif. (16 Spear -St.); .Seattle, \Va.sh. (2100 N.
45th St.); Summit, N.J. (315 Springfield Ave.);
Washington. D.C. (927-19lh St., N.W.); Don
Mills, Ontario, Canada (1875 Leslie St.); Mon-
treal, Canada (485 Mc'CUl St.).
NEWPORT FILMS, INC
630 Ninth Ave.. New York, N.Y. 10036
Phone: (212) JU 2-1180
Se\nioiir Berkowitz, President
Selma Fier, Vice-President
F. Urbach. Office Manager
Ken Mcllwaine, Film Editor
Services: National distributor of sponsored short
subjects for theatrical use.
ROTHACKER, INC.
Rothacker Building, 241 West 17th Street,
New York, N.y] 10011
Phone: (212) 989-2929
Douglas D. Rothacker Jr., PresiderU
W. Stanficld Cooper. Vice-President
Merrill E. Laub, Vice-President
Ma\-me R. Dawson, Secretary-Treasurer
STERLING MOVIES, INC.
Executive Office:
375 Piirk Avenue, New York, N.Y. 10022
Phone: 586-1717 AC: 212
Charles F. Dolan, President
Sophie C. Hohne, Senior Vice President
George Kave. Executive Vice President
G. Roger Cahaney, Senior Vice President,
Corporate Planning
Morton J. Fink, Vice President, Director of
ytarketing
^\■illialn J. Troy, National Sales Manager
Creative Programming Services
375 Park Avenue, New York, N.Y. 10022
Phone: 586-1717 AC: 212
Edward .\twood. £.vrn/(iic Producer
Television Presentations, Inc.
(Closed Circuit Di\ision)
375 Park Avenue, New York, N.Y. 10022
Phone: 421-9666 AC: 212
Ira G. DeLumen, Executive Producer
NATIONAL S.\LES OFFICES
Eastern Region
375 Park Avenue, New York, NY. 10022
Phone: 586-1717 AC: 212
Morton J. Fink; William J. Troy; Sophie C.
Hohne; Stanley Zeillin; Mich.iel J. McCurdy;
Vincent J. Capuzzi; George Wiskcr.
Washington, D.C. Sales Office
1750 Pennsylvania Avenue, N.W. 20206
Phone: 298-5980 AC: 202
Ward French, Regional Sales Maruigcr
STERLING MOVIES: CONTINUED
Midwestern Region
69 W. Washington St., Chicago, 111. 60602
Phone: 939-6056 AC: 312
Frank J. Havlicek, Vice President
Gordon J. llempel
Western Region
6290 Sunset Boulevard, Los Angeles, Calif.
90028
Phone: 467-3739 AC: 213
Ralph Rafik, Regional Sales Manager
Canadian Sales Office
Sterling Movies Canada
4980 Buchan Street, Montreal 9, Quebec
Phone: 737-1147 AC: 514
John Lush, Manager
Regional Film Exchanges
Eastern 0|X'rations Headquarters: 43 West 61st
St.. New York. N.Y. 10023. Phone: .586-1717
AC: 212, George Wisker, .Arting Opcradoni Afon-
agrr, Joseph Silvermintz, Comptroller. Ophelia
Brussaly, Manager TV Dept., John Saitta. Manag-
er. Data Process Dept. Marie Bullock. Manager,
Promotion Dept.; Midwestern Regional Office:
309 West Jackson Blvd.. Chicago, IllinoU 60606.
Phone: 939-6056 AC: 312. Gordon J. Hcmpel,
Manager
Southwestern Regional Office: 100 University
Ave., Fort Worth, Tex. 76107. Phone: .332-7184
AC: 817. I. L. Miller, Manager; Western Region-
al Office: 6290 Sunset Blvd.. Los Angeles, Calif.
9002S. Phone: 464-26.56 AC; 213, Ralph Riifik,
Regional Manager. Heather Forsyth, TV Co-
ordinator: Canadian Office: 4980 Buchan St.,
Montreal 9. (Quebec. Phone: 737-1147 AC: 514.
John Lush. Manager.
UNITED WORLD FREE FILM SERVICE
An Activity of Universal Education
and Visual Arts
Headquarters Office:
221 Park Avenue, S., New York, N.Y. 10003
Phone: (212) SPring 7-6600
James M. Franey. President
Murra\- Goodman. Vice-Pn-sident, Castle Pack-
aged Fihn.s
John D. Desmond. Vice-President, Distribution
Services
Donald Freelierg. Director, Advertising &
Sales Promotion
Edward S. Rile)', Director of Purchasing
Leo Guelp;i. Director of Research
Ricluird Liikiii. Executive Producer
Frank J. C;ilhiuis. Manager. Bnmch Operations
Arthur McLaughlin, Director. S;x>ii.vor(-J Film
Department
Murras .Ashwill. Manager. Educational Films
Department
New York Regional Area
221 Park Ave.. New York. N.Y. 10003
Phone: (212) SPring 7-6600
Herbert Sidel, Manager
(im AGO Regional .\hi \
542 S. Dearlxim St.. Chicago. III. 60605
Phone (312) WAbash 2-7840
Dan Bishop. Manager. (Continued on page 38)
SERVICE BUYER'S GUIDE
35
Checking counter display arr (cfr) M. R. Stolil. siriiemi niiina'i<r of Bor-
ilcn Cluniiciil CoiisKDitr Prnthicls. ami R. H. Mackcij, product nuiiKificr.
A Training Film the Salesman Can Believe
Long, Searching Look at Company Show n in "If It'§ Borden's"
HPhe Borden Chemical Com-
-*- PANv's Consumer Products Di-
vision (Mystilc Tape. Elmer's
Glue-All. Krylon Spray, etc.) is
currently using a two-hour-and-
fifteen-minute training film which
is proving to be an outstanding
success.
// It's Borden's is shown to all
salesmen in the rapidly expanding
company and to some 6,500 dis"
tributor salesmen who handle the
company's products. It will also
be shown to all new salesmen who
join the company for several years
to come.
The new film is related by mer-
ger to an even longer film made
several years ago for Mystik Tape.
Milton R. Stohl, then general man-
ager of Mystik, engineered a four-
hour training film that not only
did a bang-up job throughout the
tape industry, but was socko
enough to keep the men awake and
learn something besides. Mr. Stohl
is now General Manager of Bor-
den Chemical's Consumer Prod-
ucts Division, which absorbed My-
stik. and more training-film mind-
ed than ever.
/t It's Borden's not only does
the iob. it is an interesting film
from almost any standpoint. It won
a Blue Ribbon at the American
Film Festival and a Chris Honor
Certificate Award at the Colum-
bus Film Festival, The style is
cinema verite — the hand-held
camera and live sound — and it
was directed, photographed and
recorded by two experts in the
genre, Al and David Maysles,
working under the aegis of Jin;
Beach's Murray Hill Productions,
of New York.
What Milton Stohl likes about
this technique is that it is not con-
trived — it is pretty much exactly
Borden Chemical's Mihon Stohl
what any of the thousands of Bor-
den Chemical distributor salesmen
would see if they could visit the
manufacturing plants or go out
selling with the company's star
salesmen. It has a distinct air of
freshness and believability.
Subject matter consists of an
informal plant tour, an over-the-
shoulder look at a top salesman
in action, an executive marketing
committee meeting in New York,
and a look at a brand-new sales-
man making his first call in the
field, followed by a constructive
critique of his technique.
// lis Borden's has been bor-
rowed by a number of other com-
panies interested in emulating the
new approach. •
96S HEMISf »IR 68 ^
Exhibitors Shape Plans for HemisFair '68
General Eleelrie's Pavilion to Feature a Lively jMusieal Sho»'
Oeven Million Visitors are
^ expected to view displays and
exhibits when HemisFair '68 takes
place in San Antonio, Texas, from
April 6th through October 6th
next year.
The State of Texas, naturally,
will have a most imposing pavilion.
But many Latin-American coun-
tries, absent from Expo '67 in
Canada, are taking part in Hemis-
Fair and emphasis is being given
hemispheric relations from which
this latest "limited-category" ex-
position derives its name. A good
many of the audiovisual specialists
in this kind of exhibit work are
already busy on projects assigned
to them. William R. Ralke, Cali-
fornia-based builder of projection
systems, told us of one such as-
signment when we visited with him
at the IFPA Conference in San
Diego.
The General Electric Companv
has also announced production of
a half-hour musical show, featur-
ing a combination of live and film-
ed techniques, on the theme:
"We're Heading for a Wonderful
Tomorrow." At a special previev
held at HemisFair headquarters 'in
October 12. with members of the
Fair's executive committee and
staff, GE officials and the press in
attendance, the Broadway song
writing team of Fred Tobias and
Stanley Lebowsky introduced some
of the basic segments of this lively
musical show and its hit tunes.
■ Introducing the preview at San
Antonio, William P. Froguc,
southwestern regional vice-presi-
dent of GE, said:
"The company has gone all out
to give HemisFair visitors the
quality of entertainment they re-
ceived so well in GE pavilions at
the Seattle and New York World's
Fairs and currently at Disney-
land." The firm was the first in-
ternational corporation to sign up
for HemisFair and to begin con-
struction on its pavilion.
"We're Heading for a Wonder-
ful Tomorrow" is now being de-
veloped by Wilding, Inc., through
that communications' firm's New
York office. It will be housed in
a 5,000 square-foot pavilion, lo-
cated on a 9,000 square-foot site,
overlooking the Fair's picturesque
lake area. The show will have two
acts and features both live and
filmed techniques. A total of 250
guests will enter the first act sec-
tion within a circular theater every
eight minutes. GE's air-condition-
ed, cantilever-roofed structure will
have a capacity of about 22,500
persons each day.
"All of us at General Electric
recognize the importance of this
world's fair as concrete proof of
the friendship that exists with our
Western Hemisphere neighbors
and we will make every effort to
make HemisFair an overwhelming
success," Mr. Frogue concluded in
his preview commentary. •
Architect's rendering of the Gcner(d Electric pinilioii at Ihmi-sFair '68.
36
BUSINESS SCREEN
Now- Color by Technicolor for all
business and educational films
Color by Technicolor, standard of highest quality and service
in major theatrical motion pictures for more than half a cen-
tury, is now being used to enhance the effectiveness of business
and educational films. The same processes used in Technicolor
wide screen and 35mm feature films are being applied in a new
Technicolor laboratory specially equipped for Super 8 motion
picture print manufacture. Technicolor laboratories can pro-
duce prints of business and educational films with the same
rapidity, quality and service required in the theatrical field.
And, of course, the best way to show 8mm and Super 8 busi-
ness and educational films, silent or sound, is to use one of
Technicolor's portable, cartridge-loading, instant projectors.
L^j Technicolor
^^- -^B Hollywood ' London • Rome
6311 Romaine Street, Hollywood, Calilornia 90038 • (213) 462-6111
NUMBKR 7 ■ VOLUME 28
37
wv^mspvpr
YOOB
special
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titles
and
optical
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should
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More and more, motion picture, TV,
industrial and business film producers
are "going Hollywood" with their
35mm and 16mm optical work for
creative ability and unsurpassed
quality! Ask CINEMA RESEARCH ... for
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Put our 20 years experience to work
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NATIONAL FILM DISTRIBUTORS:
united world free film service:
(continued from the preceding page 35)
Los .^NCiELES Rii(:i{)\.\L AnE.\
1025 N. Highland Ave., Los Angeles, Calif
90038
Phone: (213) H01Iy^vood 5-5136
Charles McGratty, Manager
PoBTL.\NT> Regional Area
5023 N.E. Sandy Blvd., Portland, Ore. 97213
Phone: (503) ATlantic 1-9732
Stephen Tuckman. Manager
.Atlanta Regional Are.\
287 Techwood Drive, Atlanta, Ga. 30313
Phone: (404) JAckson 3-6201
J. Hunt, Manager
Dallas Regional Area
6434 Maple Ave., Dallas, Texas 75235
Phone: (214) FLeetwood 2-1830
P. Howard, Manager
INTERNATIONAL DISTRIBUTORS OF
THE SPONSORED MOTION PICTURE
INFORFILM
Headquarters Office:
147 ave. de I'Hippodrome, Brussels 5, Belgium
Phone: 47.10.03-47.28.77
Jan Botermans, General Secretary
MEMBER COMPANIES
Belgium: Sofedi, 147 avenue de rHippodrome,
Brussels 5.
Canada: Modem Talking Picture Service, 1875
Leslie Street, Don Mills, Ontario.
Denmark: Erhvenenes Film Center, 22 Kobma-
gergade, Copenhagen.
Finland: Filmivhtima Oy, Kaisaniemenkatu 13A,
Helsinki.
France: Cefilm, 31 avenue Pierre ler de Serbie,
Paris 16.
Germany: Konferenz der Landesfilmdienste,
Rheinallee 59, Bad Godesberg.
Great Britain: Sound-Services Ltd., Kingston
Road, Merton Park, London S.W. 19.
Italy: Difi, Via G. L. Lagrange 9, 00197 Roma.
Japan: Educational Film Exchange, 3 Ginza
Nishi: 6-Chome, Chuoku, Tokyo.
Netherlands: Technical Film Center, Stadhou-
derslaan 152, The Hague.
New Zealand: The H. J. Ashton Company Ltd.,
Box 8841, Auckland.
South Africa; Independent Film Centre South
Africa (PTY), P.O. Box 11, 112, Johannesburg
Spain: Teletecnicine Intemacional Distribucion,
Desengano 12, 4°, Of. 3, Madrid 13.
Sweden: Swedish Council for Personnel Adminis-
tration, Sturegatan 58, Stockholm O.
Switzerland: Schmalfilm Zentrale, Erlachstr 21,
Bern.
United States of America: Modem Talking Pic-
ture Service, 1212 Avenue of the Americas, New
York, N.Y. 10036.
:C^i^'
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ARRIFLEX
lAYLOR-HOBSON COOKE
LENSES
now available— all
focal lengths in gen-
uine factory- made
Arrif lex mounts* for
the Arriflex 16 and
Arriflex 35 cameras
KINETAL SERIES for
Arriflex 16's from 9mm
to 150mm
SPEED PANCHRO
SERIES for A<-riflex 35's
from 8mm to 75mm
•Also available in other camera mounts
from ALBION OPTICAL CO., INC.,
West Nyack. New York 10944
ARRIFLEX CORPORATION OF AMERICA
P.O. Box 1050. Woodside. N.Y. 11377
38
BUSINESS SCREEN
Now Playing Daily funde^^^otl .^^
« i, d -■ - 3 i' " " ■* ^ 9 8 » « »
T^^'SB.
^/cmttM]
starring reversal and negative
miTi
co-starring the new 7388 print stock
x;!^ Extra Added Attraction:-^
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PRODUCED BY A. DIRECTED BY
TECHNICAL DmECTOR ff\ ^CRIPT BY
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m CHICAGO
PROCESSORS, INC.
Phone MI 2-6453
211 E. GRAND AVE
ILLINOIS 60611
WRITE FOR ._
CINEMAS LABORATORY CHECK LIST
SERVICE BUYER'S GUIDE
39
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
First National City Bank
W. T. Grant Company
Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
NEW YORK,N.Y.10017»(212)MU2-4450
THERE'S NOTHING FINER THAN
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POLYETHYLENE
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Exclusive . . .
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2 Sizes . . .
No. 1: I'^xl'/z" In red, yellow, blue,
green, orange, magenta,
white, black and natural.
No. 2: lV2"x2" In red, blue, green
ana natural.
Helping Keep the Navy's Aircraft Aloft
A Film E.\|>lains (^ompulerizeil Testing of Avionic Conl|l<(n^•lll^
Tn Recent Years. American
•*■ naval power has been increas-
ingly strengthened by the develop-
ment and intrciduetion of modern
fighter and attack aircraft with
tremendously increased operation-
al capabilities. But. to a great ex-
tent, the modern, high-perform-
ance naval aircraft is dependent
upon high sophisticated avionics
systems which contribute to its
performance — radio altimeters,
missile guidance systems, terrain
and navigational radars, stable
platforms and other sensitive elec-
tronic devices.
As the use of these avionics sys-
tems has increased, so has the
need for a multiplicity of special
support equipment to keep them
in top working condition. Need-
less to say, with space limited
aboard ships, the Navy has had to
begin intensive study of how to
provide testing and repair equip-
ment which would service many
different avionic systems without
taking up undue amounts of pre-
cious space.
A recent him release, produced
by Sun Dial Films, Inc. for PRD
Electronics, Inc. of Westbury. New
York, prescribes system which has
been developed by PRD as an an-
swer to the problem. It is VAST.
the Versatile Automatic Shop Test
system, or as the Navv calls it.
the AN/USM247.
It is a single, compact, compu-
terized system which can efficient-
ly test a variety of different avionic
equipments more rapidly and eco-
nomically than ever before pos-
sible.
The film comprises two major
elements: an overall description of
the VAST system with its advan-
tages and an explanation of how it
works. The film follows the entire
test of a single, typical avionic
unit which has malfunctioned un-
til the system isolates the fault to
In \.\bl isstcm, a.s many a^ tlim
test stations (like one on k'ft) can
he conlrolled by a >,in^le computer.
a small module within the unit.
An interesting problem that the
film will help to solve is that ul-
timate adoption of the VAST sys-
tem by the Navy will mean that
all manufacturers who supply avi-
onics systems to the Navy will have
to make them compatible with the
VAST system so that they can be
easily connected and tested. In
many cases, the first exposure
these manufacturers will have to
VAST will be the film. It has the
dual goal of convincing them of
the advantages and benefits of
VAST and showing them in a sim-
ple and concise manner how it
works.
VAST was written and directed
by Tom Carroll, Jr.. and was pho-
tographed at PRD Electronics,
using the most recently-completed
version of the VAST test station
and computer. *
=^ * *
"The Watch on Health" Helps
Recruit Public Health Workers
-^ A new 13''2-minute color film.
The Watch on Health, has been
produced by the U.S. Public
Health Service. Intended to recruit
personnel and to orient new em-
ployees, the film also documents
the history of the Service to inform
public viewers. •
MULTI-RANK PRINTING* & SOUND 'RECORDING -
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AREA CODE 312-386 6603
40
BUSINESS SCREEN
Sound shouts its importance in
every film and video production.
That's why you can afford only a
Reeves quality track.
We know sound. Almost enough
to have invented it.
We pioneered in every technical
improvement made in sound mix-
Listen!
ing in the past 34 years. In most
we were alone.
Like being the first equipped for
mi.xing from sprocketed magnetic
film. Or first to install a quality
lab just for sound negatives. Or
first to introduce film audio
methods to videotape.
We have enough studios and
equipment to make us the largest
independent in the business. With
the most highly regarded staff of
sound engineers.
In short, we know the value of
the sound half of a production.
At Reeves it shouts loud indeed.
REEVES
• OUMD STuOiOS
A DIVISION OF REEVES BROADCASTING CORPORATION
3M EAST44TH STREET. NEAYORK, N.Y. 10017. (212) OR 9-3550
NUMBKR 7 • VOLUME 28
41
FOR INDIVIDUAL INSTRUCTION
D„K^."A-V MATIC"
ASOUND FILMSTRIP PROJECTOR
SO EASY TO OPERATE ANYONE
CAN RUN IT !
The new A-V MATIC is a complete unit with built-in screen
and sound. It features a Program Hold Control (picture and
record can be stopped instantly for study or discussion) . . .
shows bright pictures even in lighted room . . . has plug-in for
earphones . . . dependable— built for continuous use.
y\/RIJE FOR LITERATURE
DUKANE CORPORATION
AUDIO VISUAL DIVISION
ST. CHARLES. IlLINOIS 60174
Of'"''- BS.II7A
When ordering a new subscription or forwarding a renewal order, please
be sure to include your Zip Code Number. Our circulation records are
compiled by Zip Codes according to U. S. Post Office regulations. To
help speed delivery of your Business Screen copies, show the Zip Code.
What's the message?
Tt Has Become Easii-3( to amaze, astound and overwhelm
the viewers of today's sight/ souiitl media. It is also
simpler to bemuse small groups and individuals by setting
a small projector on counter or desktop, flipping the switch
and putting on a sound film show. But the words— impact,
multi-media, psychedelic— are not the cru.\ of the matter.
You can certainly over-power or even fa.scinate your audi-
ence, but what about the core idea? Have you really made
your point, achieved an honest and positive reaction, de-
li\ered the real message for which time and money were
budgeted?
Nearly every conceivable technique was put on view at
Canada's Expo 67. But all too few of these elaborate and
costly programs have left a residual im)3ression. We remem-
ber best those which concentrated on a basic idea, such
as the too-seldom seen "Skies Over Holland" and the
cheerful but persuasive idea that Ontario is, indeed, a good
"Place to Stand." At the opposite end of the scale of achieve-
ment was the United States Pavilion which wasted audience
time and taxpayers' money with multi-screen "imagery"
that showed the U.S. thinking about "A Time to Play" while
its men were dying to hold freedom's line in Viet Nam.
Think about the latent power of this God-given instru-
ment for putting ideas and information into the hearts and
minds of millions or a chosen few. Consider that the viewer
pro\ides clues to his \iewing preferences in the popularity
of really good sponsored films which have achieved mil-
lionfold audience totals through long years of showing.
Give thought to the key phrase, "What are you trying to
say?" It's really as simple and, paradoxically, as difficult
as concentrating on the film's idea and its content, first.
The difficult part is to put aside the tricks, techniques
and the tools and to get to the heart of the matter. The
"picture's the thing!" onlv if it has something to sav and
gets the message through to its intended viewers.
There's a moral, somewhere, in the news that Alcoa is
remaking "Unfinished Rainbows" long after this picture
ran up audience totals that exceeded the initial version of
"Gone With the Wind" and this sponsor will reach an en-
tirely new generation of youthful and adult viewers. The
Marathon Oil Company has also remade its often-honored
traffic safety "attitude" film, "The Case for Officer Halli-
brand." When will a better farm safety film than "Miracle
in Paradise Valley" (Sinclair Oil) come alive?
What's wTong with producers and sponsors that we see
so few sponsored films of lasting importance today? Does
the clue lie in Europe's continued adherence to top-quality
content and production? Is that the reason why only a
single U.S. film won business/ industr\' honors at Lisbon
when 16 of our "best" met the competition head-on?
Tomorrow's important film may be yours if you'll
remember that it begins in a skilled writer's mind, that
if the idea is right, the message kept in the forefront of
the planning and the intended audience is clearly estab-
lished, vou're on your way to results.
So put away the toys, the automated, integrated flip-
floppery, flashing lights and bare bosoms of the "wow"
school of "modem" communication and try to remember
that, despite the times, the Bible remains the "best seller"
and the Bible Belt is the heart of America. Don't be afraid
of your dreams but make the vision clear and understand-
able. Remember, too, that the dollar vou're spending be-
longs to shareholders, taxpayers or the boss. — OHC
42
BUSINESS SCREEN
3,000 Years Old...
The "Tower of Babel" still stands.
There is no common language.
But the barriers can be breached . . .
by working from the inside out.
To intelligence, curiosity,
aspiration . . . qualities that are
basically human . . . you add the
motivation, education, and training
needed to bring these resources
into effective use.
Through this philosophy, we develop
programs and produce tools that
communicate ideas for clients with
world-wide interests.
And this is what we mean when we say,
each year since 1950, "the growth of
the individual is the yardstick of
successful communication."
m , INC.
31 WEST 53RD STREET ■ NEW YORK 19. N. V
PLAZA 7-065I
Communicating ideas on film and the full range of programmed audio-vi.sual media.
'Nothing is as powerful
as an idea
whose time has come. . '.
I S^k^twU^&i^cn^anif
1
135 WEST 50TH STREET ■ NEW YORK. NY 10020 "(212) 581-9655
BUSlNl-:t*. MOTION PICTURKS • TKAUE SHOWS • FILMSTRIPS ■ SALES MEETINGS
musifex inc
45 w. 45 St., n. y. c.
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MUSIC & SOUND EFFECTS SERVICE
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TRY US— BOB VELAZCO
the screen
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Dr. Bradley Dewey is President
of Reeves Soundcraft Division
■ Dr. Bradley Dewey, Jr. has
been appointed president of the
Reeves Soundcraft Division of
Reeves Industries, Inc. He joins
that company following a 27-year
association with W. R. Grace &
Co. and was for many years presi-
dent of the Cryovac division of
that company.
Dr Dewey's post was newly-
created. John S. Kane, who asked
to be relieved of his duties as gen-
eral manager of Reeves Sound-
craft. has agreed to remain with
the firm until year-end to assist
the new president. •
Burrows Named General Manager
of GE's Photo Lamp Department
"■ Robert P. Burrows. Jr. has suc-
ceeded Lester W. Dettman as gen-
eral manager of the Photo Lamp
Department in General Electric's
Lamp Division at Nela Park,
Cleveland. Ohio. Dettman has
been named general manager of
the company's Miniature Lamp
Department.
Burrows was formerly manager
of Refractory Metals Manufactur-
ing for GE's Lamp Metals and
ci 6-4061
Robert Burrows: G.E. Lamp exec.
Components Department. In his
new post, he will be responsible
for manufacture and sale of
photolamps for commercial, au-
diovisual and amateur use and
photographic equipment. He is a
native of Cleveland and attended
Hiram College and Case Institute
of Applied Science. •
* * *
lames Dricker Heads Production
for Cal Dunn Studios. Chicago
Continued expansion plans at
Cal Dunn Studios. Inc.. Chicago,
have brought the appointment of
James W. Dricker as vice-president
in charge of production. He began
his industry career as supervisor
Dr. Dewey: heads Reeves Sowulcraft
of the Eglin AFB motion picture
laboratory in Florida during World
War II. '
Serving as a cameraman, editor/
production supervisor and as chief
editor for such companies as Bur-
ton Holmes Films. Inc. and Ency-
clopaedia Britannica Films, he re-
cently filled similar posts at the
Atlas Flm Corporation and for
Lukas Film Productions, all in the
Chicago area.
Dricker is a member of the Di-
rectors Guild of America and the
Motion Picture Technicians (Edi-
tors) Local 780. •
* * *
Ira Kerns is Creative Director
at Niles Communication Centers
■>r Ira M. Kerns is now creative
director of the Fred A. Niles Com-
munications Centers. Inc., based
at Chicago studio headquarters.
Since joining the Niles organiza-
tion in 1964 as a staff writer.
Kerns has scripted more than 160
TV commercials and many indus-
trial films, slidefilms and industrial
shows. He was also co-author of
the feature film. Nashville Rebel.
=:-. ^: *
Peter Stingi Named Supervising
Editor for Rose-Magwood, N.Y.
<r Howard Magwood. head of
Rose-Magwood, New York, has
announced the appointment of
Peter Stingi as Supervising Editor.
Mr. Stingi, an editor at Rose-
Magwood for the last four years,
will head both film completion and
RMP's new tape editing operation.
.'\n important part of Mr. Stingi's
responsibility will be coordinating
the editing of film shot at RMP
studios in California. Toronto and
London for New 'York agencies.
Prior to joining RMP, Mr. Stingi
was editor for Sarra/New York.
(MORE NEWS IS ON PAGE 48)
44
BUSINESS SCREEN
16mm Laboratory Candidate
[X] HOLLYWOOD FILM ENTERPRISES, INC.
Every day's "Election Day" in the business-world
Politics is people . . . and promises.
Business is people . . . plus performance.
For all of 60 yeais, Hollywood Film Enterprises' performance
has won it substantial votes, every business day of the year.
Operating the always-newest equipment, skilled and careful people
have built a reputation for reliability at HFE. And lab customers
who demand dependability, remain lab-customers at HFE.
If you're not now one of these steady customei-s, perhaps you should
be. WTiy not test our promise of Personalized Service — and get proof
of HFE's guaranteed consistent quality? Check it on any of these services:
FOR THE
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or Black & \A/hile
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o
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Ektachrome M. S. Type 7256
Ektachrome E. F. Type 7242
Ektachrome Dailies
Kodachrome Dailies
Kodachrome Release Prints on Special Same-Day Service
Black and White Release Prints
Kodachrome or Ektachrome Optical Masters
Kodachrome or Ektachrome Reduction Prints
Eastman Color Internegatives
Eastman Color Release Prints
(Additive scene-to-scene color printing on the
latest model Bell & Howell Additive Printer)
Write for current Lab Price List
j^OLLYWOOD FILM ENTERPRISES, INC.
6060 SUNSET BOULEVARD . HOLLYWOOD, CAUFORNIA 90028 • TELEPHONE: 213 464-2181
Serving film producers since 1907 . . . the laboratory that's OLDEST in Experience and NEWEST in Equipment
NUMBER 7 • VOLl'ME 28
45
FOR EUROPE'S FINEST
SPECIFY THE ENTIRELY
NEW
^i^
Films on the INTERNATIONAL News-Front
,^f^M
LABORATOIRES
with the
LATEST IN COLOR
PROCESSING
& PRINTING FACILITIES
16mm
REVERSAL
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EKTACHROME
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COLOR-TO-COLOR
A & B ROLLS
within hours after shooting,
rushes are available for the
screening of all Ektachrome
material by producer clients.
• EASTMANCOLOR
35MM PRINTS
' ANIMATION STAND
-35-16-
• OPTICAL AND
MAGNETIC SOUND
TRANSFER- 16/35
• SPECIAL EFFECTS
E. LEZE, President
LABORATOIRES
VITFER"
1, rue Charles Marie WIdor
PARIS, 16e
PHONE: 288-8805
OR: 642-46-99
Sweden's Leading Distri
'T'HE Swedish Council for Per-
■*- sonnel Administration, a lead-
ing source of training films in that
country has just released its 1967-
68 film catalogue, listing 700
training subjects and some 400
free loan industrial films which it
I sends to groups.
I Sven Hallonsten. heading this
activity in Sweden, reports that the
Council "has doubled its activity
during the past three years. In
1966, we had about 18,000 book-
ings, reaching approximately 1,-
000,000 viewers. These figures are
rather good for a country on not
more than T/i million population.
Acquires New Titles in U.S.
"Our total budget amounts to
$250,000 and we have now more
ability to acquire useful films from
overseas. I am therefore very in-
terested in getting information
about available, appropriate titles
and your excellent journal is one
of our best sources in this respect."
The Swedish Council's cata-
logue includes U.S. titles acquired
from the Dartnell Corporation,
Roundtable Productions, McGraw-
Hill Text-Films; Henry Strauss &
Company; and the Bureau of Na-
tional Affairs. It works on a self-
supporting, non-commercial basis.
But rental charges are comparable
vith the U. S. market, which en-
ables the Council to pay royalties
to producers from whom film
rights are acquired.
Uses Harwald Inspect-O-Film
The Council's film distribution
facilities equal those of any land.
A Harwald Inspect-O-Film elec-
tronic film inspection and handling
machine is only one of many de-
vices used to assure audiences
orint perfection. Eskil Helin is
head of film distribution, assisted
by H. Lindstrom. .
ibutor of Training Films
Distribution chief Eskil Helin and
ti^si.sltint H. Lindstrom are picturrd.
Sven Hallonsten, of the Swedish
Council of Personnel Adminktration.
Over 10,000 Titles in the Library
of the Canadian Film Institute
* The Canadian Film Institute,
with well over 10,000 titles in its
library, is really that country's
"national film library." Margaret
Britt, in charge of CFI's Library
and Information Service, regularly
issues new listing bulletins widely
distributed to film users through-
out the provinces. These are made
available without charge to mem-
bers of the Institute; other users
pay a nominal 25<t for her special
lists, as issued.
CFI recently organized and
served as host for the 21st Con-
gress and Film Festival of the In-
ternational Scientific Film Asso-
ciation, held in Montreal. Dele-
gates from 22 countries attended
under the auspices of the Institute
and Canada's National Research
Council. The Festival included
some 60 film presentations. •
Alcan's "Expo 67 , . . Explore!"
a Colorful Visit to Exposition
The color and excitement of
Expo 67 and its multi-million
visitors is captured in a recent 15-
minute sound and color film, Expo
(>7 . . . Explore' Produced by
Crawley Films (Ottawa) for the
Aluminum Company of Canada,
Ltd.. the film is available in both
16mm and 35mm versions and
was designed for worldwide dis-
tribution. It has no commentary.
The screen is splashed with bril-
liantlv-hued images of the interna-
tional fair and fortified by a music
store evokin" the lilting heart-beat
of Expo and its participating na-
tion-;. In the words of Alcan vice-
nresident Claude P. Beaubien,
(CONTINUED ON PAGE SEVENTY)
{CREATE THE
iRIGHTmOOd
IeVERY TIME
I with the
[MAJOR
IBACKGROUND
iMUSIC
ILIBRARY
Major offers you a full
fifty-two hours of background
music for titles, bridges, back-
ground—for scoring,
editing, recording and
dubbing music for your:
• FEATURE PRODUCTIONS
• DOCUMENTARIES
• TV FILMS
• SLIDE FILMS
• ANIMATION
• INDUSTRIAL FILMS
• SALES PRESENTATIONS
• COMMERCIALS
Major specializes in sound
—you get exceptional technical
know-how and beautifully-
recorded original music on
LP records and tapes.
IMPORTANT: Major owns lit awn copy-
rlghti on atl mood muiic in itt llbroryi
world rights ovoiloble to you on o
completely sound legal baiii. Music
ovailabie on o "per selection" or
"unlimited use" flot fee arrangement.
WHITE FOK
FREE
CATALOGUE TO
THOMAS J. VALENTINO, INC.
ESTABLISHED m2
1 50 W. 4ith St.. New York 3i. N. V.
■ Also available:
Catalogue of our complete new LP
sound effects library
46
BCSINESS SCREEN
NUMBER 7 ■ VOLUME 28
47
SAVE FILM - SAVE YOUR SHOW
PROFESSIONAL
FILM CARE
EQUIPMENT AND SUPPLIES
for )6mm — 8mm — 3Smm
Producers, Film Libraries, TV
EIECTRONIC FILM INSPECTION IS
A "MUST". FILM DEFECTS RUIN
YOUR FILM AND YOUR SHOW.
THEY SIMPLY CANNOT BE
FOUND RELIABLY BY HAND!
THE "STARTER'-ELECTRONIC INSPECTION
for $575 does a professional job of find-
ing film defects; can be traded up!
NiMK IV - NEW, DIAL-ACCESS, SOLID-
STATE, PROFESSIONAL FILM INSPECTION
MACHINE with outo-lhreoding. The ac-
cepted world standard for Media Centers
of all sizes. Get a free professional pro-
posal to show you dollars and cents sav-
ings for your exact operation. We hove
43 models of oil types, with technical
superiority, from $575 to $20,000.
ELEaRIC POWER FILM SPLICERS FROM
HARWALD. New, improved, with auto-
matic scraping and electric heat — the
Splice-O-Film is basic world standard, fin-
est splicer. (16mm most popular unit)
Model B. Catalog No. 4J105: $195.00.
And the finest film, tape
and disc cabinets, at competitive
prices. Write for catalog
or call colled: 312-491-1000.
H
THE
HARWALD
COMPANY
SCREEN EXECUTIVE
Parrott Heads Detroit Offices
for Wolper Industrial Division
.-> The cslablisliiiK'nt ol a Detroit
office for the Industrial Film Divi-
sion of Wolper Productions, Inc.,
is the latest in a series of expansion
moves for the Metromedia com-
pany, according to Mel London,
vice-president of the film division.
John Parrott has been named
manager of the Detroit ofBce, lo-
cated in that city's Fisher Build-
ing, London said. The new office
now gives the Industrial Film Di-
vision sales and production facili-
ties in the Midwest in addition to
the East and West Coast.
In his new post. Parrott will
handle the industrial, corporate
and individual needs of clients in
the Detroit-Cleveland-Akron areas.
No newcomer to the Midwest,
Wolper Industrial Films recently
completed a Deslinalion Safety
film for General Motors.
* * *
Elect Philip Kornblum Controller
for the F&B Ceco Industries, Inc.
■ii F & B/Ceco Industries, Inc., has
announced the appointment of
Philip Kornblum as Controller, re-
placing Irving Schwartz.
Well known in the motion pic-
ture industry, Phil Kornblum has
a wide financial background which
includes 1 1 years as Controller for
Robert Lawrence Productions. He
has also acted as a financial con-
sultant and trustee for various film
industry groups.
Mr. Kornblum will operate from
F & B/Ceco Industries, New York
headquarters at 315 West 43rd
Street, and will control all financial
management functions. •
* * *
Thomas Pincu to Direct Western
Marketing for Berkey ColorTran
■i^-- Thomas L. Pincu has joined
Berkey-ColorTran, Inc. as west-
ern marketing manager. This
graduate of Carnegie Institute of
Technology received his MA in
Theatre Arts at UCLA with a
thesis on color TV lighting. Prior
to joining Berkey-ColorTran, Pin-
cu served as a sales engineer for
Century Lighting. *
-•c ^ *
Montague Heads Motion Picture,
TV Section of Convair Division
Robert B. Montague has been
named head of the motion pic-
ture and television section of the
Convair Division of General Dy-
namics. He succeeds the late Eu-
gene C. Keefer who died Sept. 1
while enroute to San Diego head-
quarters of the section from a mo-
tion picture assignment in Quincy,
Massachusetts.
Montague, who has been allied
with the motion picture field of
27 years, has been with the Con-
vair division for the past 10 years
as a cinematographer, film editor
and director. Prior to his new ap-
pointment, he served as group
leader in charge of directors, writ-
ers, editors and cameramen in the
production of documentary for this
company.
Three of the more than 75 pro-
ductions directed by Montague in-
clude the award-winning films. On
Target, story of the free world's
first ICBM; Friendship 7, the of-
ficial NASA film of the orbital
flight of John Glenn; and One.
One Zero, Zero, filmed account
of the first Surveyor spacecraft
landing on the moon. •
* * *
DeLuxe/General Chicago Sales
Office Directed by John Rogers
t> DeLuxe/General Film Labora-
tories has named John G. Rogers
to head a newly-established sales/
service office in Chicago, serving
the Midwest area. The office will
provide personalized contact for
service on film orders to be proc-
essed by both Hollywood and New
York facilities of these labs. •
1245 CHICAGO AVENUE
EVANSTON. ILLINOIS 60202
The Oldest Laboratory
in Florida is still the best . . .
Since 1947 the emphasis has been on Quality and Service
And even today, you don't get
one without the other . . .
Russell Film Laboratories
4805 LENOX AVE., JACKSONVILLE, 32205
TELEPHONE: (904) 389-2316
PRODUCTION SPECIALISTS
Ruth L Ratny Enterprises
70 East Walton Street
Chicago, Illinois 60611
♦ Telephone MOU-5236»
D
...writer-producer of
business films, slide-
films, sales meetings
and TV commercials.
ESKO TOWNELL
Writer -Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
PRODUCIBLE SCRIPTS
representing over 25 years
in actual production of
technical and special
effect films.
DESIGN ■ SCRIPTING • DIRECTION
Leon S. Rhodes
Wilson 7-4044
King Rd., Bryn Athyn, Pa. 19009
PROFESSIONAL
TITLE Typographers
and
Hot-press Craftsmen
SINCE 1938
Writt for FREE typt chart
KNIGHT TITLE SERVICE
MS Weil ASth St.. New Yofk. N. Y.
Look to the pages of Business Screen
for top professional service sources
and the best in films ond equipment.
48
BUSINESS SCREEN
The Competitors.
He's a film inspector at Sterling Movies. His job is to see
that your film reaches its audiences in the best possible condi-
tion.
With him is the industry's most advanced electronic film
inspector. Sterling has them in all its shipping exchanges. No
one else does.
He uses the most complete inventory records in the busi-
ness to do his job. He can give you a print-by-print inventory
and condition report in just 2-1 hours.
His HARWALD MARK IV solid-statc inspector picks up all
kinds of defects, counts splices, adds footage. It warns him if
a splice is about to break, alerts him when sprocket holes are
getting too big, detects small tears that will soon become big
ones.
His HARWALD is the only inspection machine equipped
with an electronic liquid print conditioner.* It protects prints
against scratches, reduces brittleness in older ones, "greenness"
in new ones. Lubricates film lor easier, trouble-free passage
through projectors.
He uses his harwald to add years to the life of prints
you place in our care. Better care means less damage, longer
life. Less replacement footage. Far better return on your print
investment.
Only at Sterling Movies. Where people compete with
equipment to do a better job for you.
' Prolrel-OFilntVi Tht Harwald Company
NEW YORK: 37.5 Park Ave.
WASHINGTON. DC : 17.10 Penn .Ave
cllltAi:0: 69 West Washington
LOS ani;eu;s t;290 Sunset Blvd.
MONTREAL: A9S0 Buchan St,
N W.
NU.MBKR 7 • VOLIMK 28
49
Sound Ideas in
MOTION PICTURE RECORDING
At RPL, your ideas-in-sound come to life crea-
tively, on time, economically! Unexcelled film
recording facilities at your command ... in-
terlocked 16mm and 35mm magnetic record-
ers, 6-channel mixing console, V4-inch Ran-
gertone and Picsync tape transfer facilities,
interlock live narration studio, huge music
and sound effects library, an acoustically-
designed screening theater, and a top-flight
engineering staff! Why settle for less? Write
or phone for rates and full information. It's
a sound idea!
RECORDED PUBLICATIONS LABORATORIES
1565 Pierce Avenue, Camden, N. J. 08105
Ektachrome
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and PRINTING
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Overnight on 35
WRITE, PHONE, CABLE:
bebell
MOTION PICTURE DIVISION
108 W«- .-- • '...•. : - '.' '11
PHONE: (2121 924-8573
CABLES: LABSBEBELL. NY.
for NEW 1967 Price List C-11.
The Glow of Diamonds
•^■- "You can see them all at once: past, pres-
ent, future . . . reflections in a diamond's glow ""
. . . this is the theme of a new 25-minute color
film. In a Diamond's Glow, produced for De
Beers Consolidated Mines, Ltd., by Henry
Strauss & Co.
The film's technique moves us back and
forth through the three levels of time to in-
volve us in the continuous search for the hard-
est and most beautiful substance known to man
— a search that has become more sophisticated
and technological since the first diamond was
accidentally found in a stream in India in 800
BC.
The "hunt " for these rare and precious
gems is documented with film shot in the deep
mines and along vast stretches of ocean beach
in South Africa. A delightful, almost impres-
sionistic "love story", written by Jerome
Alden, pulls all the levels-of-time together,
creating a surprising blend of both live action
and documentary footage.
Diamonds lay hidden deep beneath the earth
— created millions of years ago by tremendous
forces of pressure and heat — a miracle of
nature, buried and waiting to be released. Each
diamond, a pebble of smoldering beauty that
has to be torn from rock by explosives, or
sifted and sorted from millions of tons of grave!
and sand { a million tons for each found dia-
mond), then cut so precisely that tfie inner
fire is released for all time. This takes the tools
of modern science, plus the ancient artistry of
people — a unique and necessary blending of
"time".
No one diamond looks like any other. No
one woman looks exactly like any other. May-
be that's why these two "miracles of nature '
belong to each other — and why the full biil-
liance of both is only fulfilled when the two
meet. That is the essence of this captivating
film about the search for diamonds.
Nationwide offices of Association Films will
distribute the new DeBeers film. •
* * *
Great New Audio-Visual Facilities at
Knott's Berry Farm a Feature Next Month
i-r There's a deserved tribute to Walter Knott,
founder of Knott's Berry Farm in Southern
California, scheduled for our next issue. •
we quote:
a
. . so when my client said
he liked the latest film I
had produced for him I failed to understand
why he had changed to another producer . . .
then he told me that their titles were much
better than mine . . . they had been made by
Knight Studio, Chicago. Now I get my titles
there... I have my client __
back . . . and we're all happy. //
Knight Studio
159 E. Chicago Avenue, Chicago 11, Illinois
Vtf.A. PALMER FILMS, INC.
611 HOWARD STREET. SAN FRANCISCO 94105
San Francisco's complete 18 mm film service
COMPLETE SERVICES
for PRODUCER, SCHOOL.
CHURCH and INDUSTRY
• FILMSTRIP MASTERS (All Formats)
• RELEASE PRINTING
• cuniNG
• CANNING
• PACKAGING
• SLIDE DUPLICATING
• AUTOMATIC SLIDE MOUNTING
• IMPRINTING AND PACKAGING
• PRODUCT AND ART PHOTOGRAPHY
• VAULT STORAGE FOR MASTERS
TV SLIDES
fflRY. IC.
849 N. Highland Ave., Hollywood, Calif. 90038
Telephone: Code 213-469-2946
50
BUSINESS SCREEN
America's leading film laboratories don't
brag about their Treise processors —
Basts- ?=^^-
PARTIAL VIEW OF TREISE FINAL ASSEMBLY AREA
they just keep buying them!
If you're in the market for a continuous lab
processor, we suggrest you talk to anyone of our
many outstanding: customers. He'll tell you
things about Treise that we wouldn't dare say
about ourselves (—without blushing, that is!)
Sound like bi-agging? Yes, sir! We know we're
good, and we'd like everyone to hear about it!
When you buy a Treise processor, you get
many features that no one else offers... — Like
precise temperature control through the most
advanced proportional pneumatic system yet
<lesigned. Plus a unique transport system that
provides unparalleled consistency and excep-
tionally smooth performance. Plus fully metered
replenishment, balanced turbulation, superior
fibre-glass consti*uction, and a host of other fea-
tures too numerous to mention.
It goes without saying that a Treise proces-
sor meets or exceeds all film manufactuiers'
specifications.
What does all this add up to?- Just one thing...
Every Treise processor guarantees unvaryingly
consistent quality and performance - end to end,
side to side, roll to roll, day to day. This is the
kind of performance you should demand from a
processor... and can take for granted when you
buy from Treise.
Write for free catalog on our complete line
of Color and BiSrW Proaxsorx and Accessories
_ REISE ENGINEERING, INC.
1941 FIRST STREET . SAN FERNANDO. CALIF. 91341 . (213) 36J-3124
tS
NUMBER 7 • VOLUME 2g
51
OFF me 5heLF
DGLJoeRyi
^ CAMERA SALES CENTER CORP.
EAST COAST M AG NASYNC/MOVIOLA DEALER
333 WEST 52ND STREET. NEW YORK, N.Y. 10019. 212 PLAZA 7-0906
SALES AFFILIATE OF CAMERA SERVICE CENTER, INC.
A Useful Film Explores
"The Rights of Age"
■ Protective services for
the aging, which help to
keep older people from
accidents and injuries
and from losing touch
with the world around
them are documented in
The Rights oj Age. a new
28-minute film spon-
sored by the Pennsyl-
vania Department of
Public Welfare. Office of
the Aging.
Produced by Affili-
ated Film Productions
and written, directed by
Irving Jacoby for the
Mental Health Film
Board, this useful film
is now available for print
purchase { black & white )
at $150 from the Inter-
national Film Bureau,
Inc., 332 South Michi-
gan Avenue. Chicago,
Illinois 60604. •
* * *
Sandoz Wins Kudos for
"Osteoporosis of Aging"
■m- Sandoz Pharmaceuti-
cals, winner of a recent
"Chris" aw ard at the Co-
lumbus Film Festival, is
getting widespread atten-
tion for that honored
color film. Osteoporosis
oj Aging, an 18-minute
exposition on the wear-
ing away of bones in
older people. The subject
deals with one of the na-
tion's greatest medical
problems, affecting over
10 million Ame.'icans.
The condition results
in non-healing fractures
that keep older people
bedridden for the re-
mainder of their lives. It
was produced by Com-
munications Films, a unit
of Walter Lander and
Associates, San Fran-
cisco industrial design
firm. Charles A. Lar-
rance was the executive
producer. •
Bedding Manufacturers'
Film Has Light Touch
-r The National Associa-
tion of Bedding Manu-
facturers has turned to a
lighthearted treatment in
its latest 15-minutc film.
The Big Hapry Bed.
While only one basic film
was made, it has been
adapted to three NABM
52
BUSINESS SCREEN
public relations needs,
serving home economics
classes, association meet-
ings and for dealer show-
ings. Richard S. Milbaur
was executive producer
for the picture. •
* * *
v. S. Agency Has Prints
of "Were On Our Way"
"'■■ The U. S. Department
of Commerce (Business
and Defense Services Ad-
ministration ) is offering
to arrange local showings
of the 26-minute color
motion picture, "We're
On Our Way, prepared
for the National Youth
Conference on Natural
Beauty and Conservation
by The Jam Handy Or-
ganization. The project
was financed by grants
from the Eastman Kodak
Company and the Coca-
Cola Company.
Secretary of Com-
merce Trowbridge saw
the film at a recent White
House screening and re-
quesied that his depait-
ment be permitted to
make it available to busi-
ness and industry groups
as an aid to their active
programs for improving
the quality of our nation-
al environment. It shows
what some of our young
people have done
throughout the Nation
to improve their neigh-
borhoods.
Offering heartening ex-
amples of youth partici-
pation in community im-
provement programs, the
film can be used by in-
dustry and its associated
groups to spark still fur-
ther endeavors of this
kind. It does not propose
"miracles" beyond the
reach of average young
people's local groups
but has a deliberately
"low key" approach to
action programs that are
easily attainable in most
communities.
Write to Rodney L.
Borum. .Administrator,
Business and Defense
Services Administration,
V. S. Department of
Commerce, Washinglon.
D. C. 20230 to arrange
long-term print loans to
better serve your com-
munity interest. •
Cal Dunn Studios, Inc., Chicago - Hollywood
Has been producing films with young ideas since 1947
NUMBER 7 • VOLUME 28
S3
'3
"->
go ahead,
name - drop . . •
Over cocktails at Sardi's or while chatting on
the floor at the Exchange, casually mention
the fact that Frank Holmes Laboratories
processes your filmstrips and color slide
duplicates. %u'll get blank stares from the
ignoranti.. .envy from the cognoscente. Hav-
ing Holmes as your laboratory is a subtle
status symbol. Not
everyone can afford us . . .
only those who want the
very best and are willing to
pay a little more for it.
Write for
our new catalog
FRANK HOLMES
LABORATORIES, INC.
1947 First Street • San Fernando, California • EMpire 5-4501
54
BUSINESS SCREEN
NUMBER 7 • VOLUME 28 OF BUSINESS SCREEN MAGAZINE • FOUNDED IN 1938
file editor's soundtrack
T^Ht HAiM'iisr of Christmas Days to you and
-^ yours and may the New Year brini; us more
discerning sponsors who want really worthwhile
pictures, the producers to create them and
enough prints to satisfy the thousandfold audi-
ences who'll keep them moving! In '67, we
welcomed Expo, the Industrial Film Festival
at Lisbon, a resurgence of spirit among the
Industry Film Producers and some bright new
ideas from Eastman Kodak. Technicolor and
other equipment makers.
As we enter our 30th year of publication in
1968. the "futures" desk is well-laden with
some very outstanding special features. Among
these, a "book" which will present pages of
architectural drawings, diagrams and pictures
all on the subject of Aldiovisial Facility De-
sign. The subjects range from modern sky-
scraper audiovisual distribution systems to the
simple perfection of a single, ideal conference/
presentation room.
Meanwhile, we hope to spend a quiet holi-
day down at our Lost River Ranch, in South-
west Missouri's Ozark country, laying out some
permanent pastures, mending those fences and
getting acquainted with a certain quarter-horse.
* * *
Bruce llcrschensohn Heads Motion Picture
Service for the V.S. Information Af^ency
ir And Merry Christmas, too, to Bruce Her-
schensohn. who now leads the Motion Picture
and Television Service of the U. S. Information
Agency. USIA director Leonard Marks has bet
on a talented documentary producer for that
important job. IFPA members and all his
friends arc very proud of their boy.
His outstanding film credits include Years of
Lightning. Day of Drums, the film memorial
to the late President Kennedy, and Five Cities
of June, nominated for 1967 Academy Award
honors. Bruce began producing 8mm films
while still in high school. By I9.'i6 he was in
the business for himself, producing the docu-
mentaries which later earned his fine reputa-
tion. Since then he has worked in every U.S.
state and in 50 countries abroad.
An estimated 700 million people annually
see USIA films throughout the free world. Some
2,000 television stations in 90 lands use USIA
film clips and programs. So the director's job
is a big one which will challenge every bit of
experience acquired by this comparatively
young man. Let's all help.
* « •
Bank Or^animtion Adds to Laurels at the
San Francisco Internatiomil Film Festival
ir San Francisco's 1967 International Film
Festival gave primary emphasis to the feature
(entertainment) film but there were also 183
films entered in the special "Film-as-Commu-
nication" competition. The Short Films Group
(Advertising Films) of the Rank Organisation
added to recent U.S. laurels by taking home to
Britain the Golden Gate Award for its film,
Revolutions for A II.
And another (Silver Award) also went to
the same Rank Organisation when Gelling ilie
Decision won that honor in the "Education"
category which include training films for busi-
ness, industry or government.
The special award presented in this Division
each year by the Redwood Association was
given to the National Film Board of Canada's
Never a Backward Slef>. And what did U. S.
films do in San Francisco? Well, a USIA film.
Cowboy, took a Silver Award in the group of
factual, documentation films and the American
Heart Association also received that top honor
for One Fine Day. winner of the group of "in-
fluence" films which aid fund raising and pub-
lic relations among non-commercial organi-
sations.
:.^ * *
"Monument to the Dream" Wins Top Honor
at Chicago International Film Festival
- At the Third Chicago International Film
Festival, held November 11-18 at the Carnegie
Theater, the "Best of Festival" (Hugo) award
went to Monument to the Dream, produced by
Guggenheim Productions, of Washington. D. C.
and St. Louis. Featured in our previous issue
(No. 6), this film tells the story of the build-
ing of the Gateway Arch on the St. Louis river-
front.
Silver Hugo awards in the Industrial Film
Competition were shared by Tlw Lust Frontier.
produced by Larry Madison; Imagination 10.
created by Morton Goldsholl for Needham.
Louis & Brorby ad agency: Kids and Cool<ies.
produced for the National Biscuit Company by
Audio Productions. Inc. and to Window on the
H'orld. created by Natt Grecnblatl of Time/
Life International, New York.
Festival showings were not well-attended,
however, and a special forum on the industrial
film played to all loo-few persons. Worth men-
tioning, however, is that the Ontario Govern-
ment film. A Place to Stand (which we enjoyed
at Expo 67 ) was given a special award "for
creative innovation using the medium of film."
* * *
Their Many Friends in the Industry Mourn
Passing of Al Hunecke and Kenneth Stubbs
■■ The holiday spirit is diminished by the news
carried over from last month that we've also
lost the comradeship and spirit which made
A. F. "Al" Hunecke one of the real gentlemen
iif the industry. Al, who served the DuKane
Corporation for 32 years and was manager of
its Audio-Visual Division, died on November
1 1 from a heart attack suffered in Los Angeles.
We'll long remember him.
Kenneth Stubbs, 60, who was both an artist
and a screen writer responsible for scripts on
educational films, has also left us after a long
illness. His work in the audiovisual field was
exceptionally useful in preparing storyboards
and he served many studios throughout the
East and Midwest in that work. During World
War II Ken Stubbs served with the Navy and
was assigned to the Naval Photographic Center
in Washinuton. D. C. OHC
A Reference Listing of
14 Air Pollution Film.s
I.sCKEASED National Co.ncehn with the prob-
lems of .lir pollution makes this list of 14 films
on that subject especiall)' timel>. It wiis prepared
by the U.S. Bureau of Disease Prevention and
Environmental C:oiitrol and the National Center
for Air Pollution Control.
■\]1 these films are available from the Audio-
visual Facilit\', Public Health Service, .\tlunta, Ga.
j The Poisoned Air, 50 minutes, color.
• This filmed documentary (CBS) spans the U.S.
and the world with scenes of air pollution dis-
asters. It lealures inlcrviews with Secretary of
Health, Education and Welfare John W. Gardner,
New York City Mayor John Lind.say and other
key public officials. Representatives from the
motor industry explain Detroit's position with
regard to air pollulion from cars, trucks and
buses. Other highlights of the program include
Sl Louis' and Pittsburgh's fight for clean air and
a look al California's attack on pholo-chemical
smog. The importance of citizen-action to spear-
head air pollulion control is demonstrated as a
vilal element in community control efforts. Pro-
duced by CBS-TV. September, 1966.
« * •
Air of Disaster, 50 minutes, color.
• A visit to the U.S. Public Health Service Air
Pollulion Laboratory al Cincinnati. Ohio, demon-
slrales research on aulo exhaust emissions and
their effects on animals, plants and humans.
Especially revealing are inter\iews with Walter
Orr Roberts. Director, National Center for .At-
mospheric Research; and with Senator Edmund
Muskie of Maine. Chairman. U.S. Senate Sub-
committee on ,\ir and Water Pollution. A high-
light of the program is a running commentary
on New York City's air pollution problem by an
indignant taxi driver. .Analyses of air pollution
in New York City. Los Angeles, Denver and the
rural community of Blacksburg, Virginia under-
line the scope and immediacy of ihc problem.
Produced by NBC-TV. September. 1966.
« * *
Something in the Wind, 30 minutes, b&w.
■ This three-part documentary presents a com-
pelling picture of pollution in the twin Kansas
City, Missouri and Kansas City, Kansas areas. It
also discusses the national air pollulion problem,
the primary sources of pollution and many of its
economic, social and health effects. It also out-
lines the Federal abatement action procedure, as
authorized by the Clean Air Act of 1963 and ex-
plains the abatement steps which lead to the con-
trol of air pollution which crosses Stale lines Pro-
duced by KCMO-TV, Kansas City, Mo.. 1966.
• • •
With Each Breath, 30 minutes, color.
• Against a background of the general air pollu-
lion problem, the film depicts New York State's
approach to air pollulion. The viewer is led
through the following slate activities: develop-
mcni of air quality standards for types of sources;
control of motor vehicle pollution; expanded
Stale program of research: streamlined adminis-
iralion and enforcement: provision for lax incen-
tives: improvement of power generation sources;
Stale aid for planning; and exp.nnded inlcrslalc
.iclivily. Offici.ils commenting on Ihc Slate's air
pollulion problem include Governor Nelson
NUMBER 7 • VOLUME 28
55
Films About Air Pollution:
(t-ONTINUED FROM TIIF PRECEDING PAGE 55)
Rockefeller. Alexander Rhim. Executive Secre-
tary, State Air Pollution Control Board and Dr.
Steven Ayres. Chief. Cardiopulmonary Labora-
torv. St. Vincent's Hospital of New York City.
Produced by New York State Health Depart-
ment. 1966.
* • *
III Winds on a Sunday Day, 28'.2 min., color.
• This documentary points out how air pollu-
tion has evolved over the past few decades from
a relatively simple and obvious smoke problem,
primarily of local concern, to a more complex
and dangerous problem affecting the entire Na-
tion. Shown are varied sources of dirty air factors
which intensify its adverse effects, and examples
of current research and control effects to abate the
problem. Featured are interviews with concerned
citizens in all parts of the Nation. The film
stresses need for increased understanding of the
problem and cooperative action by industry, citi-
zens, community and government officials at all
levels. Included are comments by President John-
son. Senators Edmund S. Muskie. Jennings Ran-
dolph and J. Caleb Boggs. Produced by the U.S.
Senate Committee on Public Works.
• * *
Pall Over America, 15 minutes, black & white,
• The film presents an overall summary of the
national air pollution problem. Shown are the
principal source of dirty air. including industrial
operations, burning dumps, motor vehicles and
combustion of fossil fuels for home heating. The
film describes effects of air pollutants on mate-
rials, plants and human health and features an
actual experiment in which mice developed can-
cers after being painted with chemicals obtained
from city air. Interviews are held with an urban
housewife who describes some effects of living in
a polluted atmosphere, and a scientist who dis-
cusses the health hazards involved. Also illus-
trated are a few of the technological devices now
available for abating pollution from automobiles
and certain industrial operations. The film cites
the urgent need for taking preventive action.
Produced hv National Educational Television.
New York. 1 965.
* * *
Sources of .4ir Pollution: Effects of Air Pollu-
tion; Control of Air Pollution, Color.
• These three five-minute films serve as a concise
introduction to the air pollution problem. Each
film is designed to acquaint the viewer with the
relationship between our modern technological
way of life and air pollution. The films show prin-
cipal sources of air pollution and examples of ad-
verse effects on health, agriculture and on our total
economy. The need for expanded research and
control are stressed. Produced by the Public
Health Service National Center for Air Pollution
Control.
* * *
This Business of Air, 30 minutes, color.
• This is a frank and timely documentary on air
pollution in the St. Louis-East St. Louis metro-
politan area, contrasting today's complex air pol-
lution problem with St. Louis' older, "black
smoke" crisis. A serious and growing hazard,
not only in St. Louis but across the nation, inter-
state air pollution is discussed at length. A St.
Louis alderman is questioned about industry
threats to leave a community which passes strong
air pollution control laws. A visit is made to a
research project at Washington University, show-
ing corrosive effects of air pollution on metal
Featured in the film is Senator Stuart Syming-
ton's warning that all of us have a stake in pre-
serving the quality of our air. The program con-
tains some dramatic examples of St. Louis' air
pollution and feamres a number of interviews
with Federal, State and local government of-
ficials, with a phvsician and with a public-spirited
citizen. Produced by KSD-TV. St. Louis, 1966.
* • ♦
The Third Pollution, 23 minutes, color.
• This documentary film presents environmental,
economic and technical problems involved in
managing the disposal of solid wastes without
producing a health hazard and scenic blight. It
depicts existing practices that are unsatisfactory
and describes various approaches to improve-
ment. The film was made specifically to inform
the public about solid waste problems. The film
was produced in consultation with the American
Public Works Association and the U.S. Public
Health Service's Solid Wastes Program (1966)
Produced and available for print purchase from
Stuart Finley. Inc.
* * «
Expedition: City Fallout, 28 minutes, b&w.
• This film contains air pollution scenes of New
York City and highlights a discussion of the ef-
fects of air pollution on urban environment. The
film deals with the tendency toward urbanization
in the United States and suggests that these dense-
ly populated areas, with their attendant mass
transportation and heavy concentration of in-
dustrialization, may some day overtax the limited
supply of available clean air. A noted New York
surgeon discusses how air pollution can affect the
normal function of the lungs. V. G. Mackenzie,
Deputy Director of the Bureau of Disease Pre-
vention and Environmental Control of the Pub-
lic Health Service, describes the activities being
carried on by the Federal Government to assist
State, local government and industry. Produced
by W./KBC-TV. New York. 1962.
* * *
Take a Deep Breath, 25 minutes, black & white.
■ This film documents the air pollution problem
in one of America's largest cities. The empha-
sis is on health effects of air pollution, dramatiz-
ing the potential threat of air pollution on a
voung boy's lungs; it also portrays the crippling
illness of a 62-year old victim of emphysema.
The film includes interviews with Dr. Katherine
Boucot. a respiratory disease specialist on Wom-
en's Medical College, Philadelphia and Raymond
Smith, former air pollution control officer for
Philadelphia, who discusses the need for vo'.un-
tarv .iction by industrv and the public to achieve
better control of air pollution. Produced by
WCAU-TV. Philadelphia. 1963.
* • *
It's The Only Air We've Got, 25 min.. color.
• This film tells the story of Pittsburgh's con-
tinuing fight against air pollution — as it has
fought for smoke control in the 1940's and
195n's and its fight to overcome its current pol-
lution problem. The film demonstrates the eco-
nomic and aesthetic effects of dirty air and
stresses the threat to health. The documentary
presents the views of industrialists, scientists and
local and State officials regarding present and
future air pollution control needs. Vice Presi-
dent Hubert H. Humphrey contributes a vital
commentary on the effects of pollution on 20th
centurv life. Produced by WTAE-TV. Pittsburgh.
1967.' •
IHK ESSENTIAL SPARK" PREVIEW
Principals [t to r): William Sliain, manager of
ptihiic nlation.1 at Atlantic Richfield; Peter ].
Mooneij, president of Audio Productions; and
Maxwell Ewins, the project supervisor for A-R.
Guests (/ to r) : Stephen Potter and Edward J.
ilultigan, American Petroleum Institute; Daniel
Dougiierttj, New York Stock Exchange; and
William Brooks, another API staff executive.
Film editor John Bernard, Audio Productions,
with G. David Gudebrod. of .V. W. Ayer & Co.
Composer of film's music: Hale Rood, chats tvith
Ed Knoult<m. writer of "The Easenlial Spark".
56
BUSINESS SCREEN
Taking Employees on Global Tour of
The Wide World of Atlantic Richfield
Showing ••The Essential Spark" Thai Ignites New Proihiels (mil a Major C.onipany
ANEW Motion Picture designed to be
shown to all company employees has been
made for the Atlantic Richfield Company —
a SI. 6 billion petroleum company formed in
1966 by the merger of the Atlantic Refining
Company and Richfield Oil Corporation.
This type of film — in the case of a large
diversified company — is one of the most
difKcult to do successfully. This is because of
the many activities and locations of such com-
panies, all of which must be covered — to
avoid having the employees of any one activity
or location feel left out. In The EsseiuUil Spark.
a 2.'^-niinute film produced for Atlantic Rich-
field by Audio Productions. Inc., the difficul-
ties are whipped to the point where one
never becomes aware that they e.xist.
From Station Driveways to Nuclear Lab
Filmed in 28 locations by seven camera
crews, and covering a great many aspects of
the company's functioning, from service sta-
tion operations and ofiice work to exploration
in Alaska and nuclear science at Richland.
Washington, the film involves nearly every
category of employee of the company.
Maxwell Ewing, manager of graphics for
Atlantic Richfield, has reported that in a mas-
sive multiple premiere in dozens of locations
throughout the world. 80 per cent of the com-
pany's 17.000 employees were shown The
Essential Spark in a single day. with the re-
action a resounding and unanimous '"Yea!"'
Spark That Ignites a Corporate Molecule
Several ideas are repeatedly emphasized
throughout the film. First, just as in petroleum
chemistry a world of new products is created
by shifting elements around and touching
them with a spark of energy, so is a new
corporate molecule — a new major integrated
company — created by reorganizing and
changing the relationships within established
companies and applying to the new combina-
tion the essential spark of energy, of imagina-
tion, of daring. Second, key words are People
and Organization. Many thousands of people
each filling a need of the organization. Third.
if the Company philosophy were to be boiled
down to two words, those words would be
Challenge and Opportunity.
The Essential Spark powerfully promotes
the above ideas by demonstrating their appli-
cation throughout the far flung operations of
the Company in a colorful and dramatic way.
From a sense of remote vastness in scenes of
exploration and drilling operations in Alaska
The remote ^aslnes$ of exploration and drilling
operations in Alaska is focus of a scene being
directed hij Audio's Frank Burns (rear).
and Canada, to the brooding, almost menacing
waters of the North Sea, to the blinding heat
of the Persian Gulf and back to the impossib-
ly blue sky and water of Corpus Christi Bay.
a kaleidoscope of mood, color and subject
Nearly every category of employee is incohcd in
this neu: Atlantic Richfield film. Tuo of its
key words concern "people" and "organization."
Hoods the eye. Meanwhile, bearing the pur-
pose of the film in mind, very neatly worked
in are refineries at Philadelphia, Wilmington,
California and Port Arthur. Texas — service
stations on east and west coasts and in Britain
and Brazil — office work in several areas of
the country — and wide-spread laboratory
experiments.
Majcr Experimental Work is Pictured
Presumably the source of much pride to
members of the .Atlantic Richfield Company,
and of uncommon interest to the outsider as
well, are some major experimental advances
on which the work is shown. These include
investigation of new forms of matter in the
nuclear magnetic resonance laboratory, pio-
neering work in atomic chemistry toward de-
velopment of new sources of energy at Han-
ford, Washington, development of a new de-
tergent base that will break down in water and
prevent water pollution, work on combustion
(CONTINUED ON THE FOLLOWING PAGE 58)
Previewers who sate the new Atlantic Richfield Compani/
film at its October .31 premiere in S'ew York will recall
these memorable .yeenes. At right: oil exploration takes
crews to far-flunn locations, from Alaska and Canada to
the North Sea, to the Persian Gulf and the waters of Corpus
Christi Baij. Below: focus is on modern petrochemical
i>]}criitii'us lit nnc itf the company's several lar^c refineries.
«
*M
1
-^^^Wj
5^.:^"
V
57
Atlantic Richfield Presents:
(CONTINUED FROM THE PRECEDING PAGE 57)
controls to attack the problem of air pollution
by vehicle emission, even a project that is
working toward developing food from petro-
leum.
The Essential Spark was directed by Audio's
Frank Burns and edited by John Bernard. It
is a good mix of artistry, know-how and plain
cinematic instinct, and will undoubtedly in-
spire great pride among all Atlantic Richfield
people. •
At right: rrs(iirc)i into mtc forms of matter is
one of the kci/ projects of the nuclear magnetic
resonance laboratory of Atlantic Richfield.
Career With a Future: Automotive Service
>leii Who Work as .\uto Mechanics & Technicians Play Key Roles in a Ford Film
As Import.ant as the Automobile is to
our economy and way of life, as exciting
as its prospects are for the future, the odd fact
is that there are not enough qualified people
available today to service it.
A new motion picture, sponsored by Ford
Motor Company, examines this problem and
introduces its audience to people who work
in the automotive field. The Automotive Mecli-
anic and Technician: Careers in Automotive
Service, a 23-minute color film produced by
Dynamic Films. Inc., demonstrates, through
their own words, what people in the auto
servicing field feel about their work, why they
chose it. what their prospects are, what sort of
training is required and available, and why
they think there is a great opponunity for a
young man to enter the automotive service
field today.
Dynamic Films has been involved for many
years in audio-visual aids to education.
Through such outstanding films as The Sales-
man Isn't Dead, He's Different, for IBM. and
Tlie Role of the Psycliiatric Nurse, for Smith.
Kline. & French, the company has established
a reputation for leadership in the vocational
guidance field and in the auto industry.
Why don't more young men want to be-
come mechanics? Basically, the problem is that
many young people look down on jobs involv-
A hioh school \ocational guidance couiuselor talks New mechanics learn the trade at this Ford
ocer^iob opportunities with one of his students. Training Center, a part of the joh-entnj program.
At this Ford Training Center in Atlanta, Georgia, Experienced mechanics get imiruction on the
cd men are taking a refresher course. new car improvements and how to service them.
expencncet
ing working with the hands. A low-paid bank
messenger considers himself a banker, while
a much' higher paid junior mechanic or trainee
often suffers under the term "grease monkey."
Although 80 per cent of good jobs available
to high school graduates today are in the so-
called non-glamour fields, our educational sys-
tem continues to expose students mostly to vo-
cational materials extolling the opportunities
in the glamorous "white collar"" fields. As a
result, good five-figure jobs in the auto serv-
icinc field are going begging while some white-
collar industries have more job applicants than
they know what to do with.
New S8 Million Ser\ice Training Facility
To help alleviate the problem. Ford has set
up an $8 million service training facility pro-
gram to encourage the training of young peo-
ple in the theory and practice of the auto
mechanic trade, and to upgrade regular mech-
anics" skills.
Tlie Automotive Mechanic . . . film is one
of the key means of disseminating information
about the program. Prints are being distributed
through the Ford Film Library to schools, vo-
cational counseling and community groups
throughout the country and will also be avail-
able through the Company's District Sales
Offices. The film is specifically tailored for
young men in junior and senior high schools
and young adults.
The Ford program provides auto mechanic
training for qualified applicants while still in
high school — and for employees of Ford
dealers. It has been most successful so far,
and has led thousands of young men to good
jobs in the servicing field. Techniques of auto
servicing today are a far cry from those of
twenty, "or even ten. years ago. The automobile
has become more and more complex, while
servicing tools and methods are more and
more sophisticated. It is not work for the old-
time "grease monkey," but for thoroughly
trained technicians.
Edited from 20 Hours of Fibned Discussion
Tlie Automotive Meclxanic ... is based on
twenty hours of filmed conversation with vet-
eran mechanics and supervisors and with train-
ees on the spot at locations all over the couri-
try. No actors are used in the film — it is
completely honest, with real people talking
about themselves, their problems, aspirations
and accomplishments. Skillful editing produces
the illusion that the mechanics and dealers are
talking to each other, and they look good in
the process. The information included in the
film was selected for one purpose only — to
be useful to the young people who will see it.
Nothing was put in to "sell"' Ford.
The basic script was by Emanuel Frachten-
berg. but most of the dialogue was developed
on the spot from actual interviews with auto
servicing people, and assembled under the su-
pervision of Dynamic Producer, Maurice Rapf.
It is bright and lively, with music in the "new
sound"" motif to appeal to the younger audience.
In addition to an award from the National
\isual Presentation Association at its recent
"Day of Visuals." The Automotive Mechanic
. has been evaluated by the National Voca-
tional Guidance Association as Higidy Recom-
mended — the top rating of this group. •
58
BUSINESS SCREEN
The Big Change at Athabasca
The Impact of a Siiii Oil Projerl on a Remote (!anailian
Region is the Siibjeel of a Stunning Doeunienlary Film
THE Athabasca Tar Sands of
Canada consists of 30,000
square miles of oil deposits about
midway between the Arctic Circle
and the U.S. border. Unlike con-
ventional oil wells the deposit is
in the form of thick gooey tar
mixed with fine sand under an
overburden of muskeg and jack
pine, and has to be mined — not
drilled — and processed on the
spot. The deposit has been known
for about some two hundred years
but the difficulty has been how to
get it out. Many have tried. All
failed. Until now, or so Sun Oil
duced by Rose-Magwood Produc-
tions.
Since it is estimated that the
."Athabasca deposit contains as
much crude oil as the known con-
ventional reserves in the rest of
the world, the importance of this
pioneering effort — - a mere pin-
point in the overall oil-bearing
sands — is obvious and Sun de-
cided three years ago that it want-
ed a tilni record of the project.
Long .Months of Preparation
Faced with the task not only of
making a film but first of all de-
cidine what kind of film could, or
From vantas.c point /ii'g/i ahotc the GCOS project, director Ron Kelhj
observes while cameraman Jack Long takes footage shoiving the plant.
Company hopes, having spent to
date S235 million on building its
plant.
And so, change comes to Atha-
basca. Change not to the land
alone, but to its people, to their
way of life, and to their oppor-
tunities in the future.
How Do You Tell the Stor> ?
How do you depict the impact
of the first commercial oil sands
project on the Canadian bush
country of northern Alberta? Sun
has done it with a stunning motion
picture, Athabasca. 44 minutes
long, in Technicolor and wide-
screen Techniscope — and pro-
Below: the film's ori'gijifl/ score
was comjwscd and conducted by
the CBC's Lou Applcbaum.
should, be made to suit the com-
pany's needs. Rose-Mag\vood"s
executive producer. Roy Lock-
wood, started making periodic
shooting trips to the little frontier
town of Fort McMurray, and the
plant site twenty miles north of
it. as early as October 1965. Be-
fore the film was finished he had
made fourteen such journeys, run
through five different cameramen,
under conditions ranging from 40
degrees below zero to 86 above,
in mid-winter snow, spring mud
and summer black flies.
The picture was directed by
Ron Kelly — one of Canada's
foremost documentary and fea-
ture directors — and has a music
score written by Lou Applebaum
performed by members of the To-
ronto Symphony Orchestra.
Its Theme: Ston- of Change
In its completed state the pic-
ture is more than just a record of
the building of the processing
plant at Tar Island. Its main theme
is the change brought about by
the first commercial development
of the sands on the wilderness it-
Cameras went mln Sun OiFs Board Rnoni in I'hiladclphia to secure
the scenes of Board Chairman ]. Howard Pew (at left, facing camera).
self and the people of Fort Mc-
Murray.
A contrapuntal theme is based
on the lives of two men whose
paths cross in this remote region.
One is the man who was mainly
responsible for bringing about the
change. J. Howard Pew. chairman
of Sun Oil Company's Board of
Directors: the other is Dimitry Si-
lin. a Siberian immigrant who for
many years has been a fur trap-
per in the area.
Interspaced with this are con-
trasting impressions of wildlife, in-
cluding the largest buffalo herd left
in the world — at Wood Buffalo
National Park — an Indian sum-
mer camp, and the changing moods
of the Athabasca river.
Rose-Magwocxl was admirably
equipped to undertake the project.
With film-making organizations
operating in New York. London,
Toronto and California, the com-
pany is effectively international in
scope.
Athabasca was filmed almost
entirely by Rose-Magwood's To-
ronto studio, under producer Roy
Lockwood, who is based in the
(CONCLLDED ON NEXT PaGE)
In processing plant, prodticer Rotj Lockwood (right) discttsses a shot
with assistant cameraman Lito White ( left ): cameraman Bruno Engler.
NUMBER 7 • VOLLME 28
5»
In Toronto, producer LockiLOod, ed-
itor Don Haig (right) and loriter
Ben Maartinan matcli narration with
episodes in the jiJm "Atliabasca."
company's New York head-
quarters.
Last month the film was en-
tered in its first competition, the
Tenth International Film and TV
Festival of New York, and won
a special Gold Medal Award for
"outstanding artistic merit" in the
industrial films category.
Premiered at "Plant Opening
At Ft. Murray, Rosc-Magieood crew
photographs boat of the Northern
Transport Company, used to ply riv-
ers 2.000 niih's north to Arctic.
Day" ceremonies and at the Al-
berta Provincial capital of Edmon-
ton (with the prime minister at-
tending) the film will be widely
distributed and is made available
for showing to Sun Oil employees
and stockholders. It will also be
offered for theatrical, TV and
community showings in the U.S.
and throughout Canada. •
Multi-Screen Slide Show Draws an Ovation
J ovv IN Cost but highly-effective
■'-' in audience reaction was the
recent wide-screen color slide pres-
entation which previewed the 1968
line of Hesston windrowers to
members of that company's sales
organization at its recent fall meet-
ing in Wichita, Kansas.
The 20-minute presentation re-
quired the use of 360 color slides,
synchronized to show on six Kodak
Carousel Model 800 projectors in
the 30-foot wide CinemaScope
screen of the Civic Playhouse, a
former Wichita movie theater.
Taped narration and music back-
ground was played over the the-
ater's sound system.
The six Carousels were lined up
on a table 44 feet away from the
screen. Each of these was aimed to
fill one-sixth of a screen to project
an image T.z by 10-feet. As all
six projectors were advanced in
synchronization, a total of 360
slides were used. 233 of these car-
ried pictures of the machines being
introduced in the company's 1968
product line.
"Our entire cost, including
about 40 man-hours of labor and
$30 for a specially-built synchro-
nizer, was less than $200," accord-
ing to Gene Countryman, Hesston
product promotion supervisor who
set up the sales spectacular. Much
of the hard work went into pre-
paring 37 art slides with titles and
these, as it turned out, were some
of the best in the presentation.
Hetston introduced 1968 hnc of windrowers tcilh a six-screen slide show.
"At first our audiovisual depart-
ment experimented with photo-
graphing color pasteups, but the
color washed out slightly in places
and the lighting was uneven,"
Countryman explained. "We fin-
ally settled on a much simpler
method, using black-on-white let-
tering produced on a strip printer,
pasted up and shot on our copy
camera, normally used to make
negatives for offset printing.
"Shooting was at a reduction to
exact 35mm slide size. Then it
was simple to cut out each nega-
tive and paste vari-colored ace-
tates over the letters or numerals.
This projected very vivid colors
on the screen."
Countryman increased visual
impact by liberal use of blank
slides, which showed up black on
the screen; some of the sequences
were five-sixths black and location
of the lone color projection would
vary. Such effects, coupled the
strong music and forceful narra-
tion, brought a standing ovation
from Hesston sales personnel at-
tending the 1968 product show. •
li^^^
Scholastic's associate publisher Clayton C. Westland (at top right) is part
of that magazine's current advertising sales presentation on the youth market.
It's GO! for Scholastic at Media Showings
OcHOLASTic Magazines' current
•^ 16-minute advertising sales
presentation. Why Can't They Be
Like We Were? is winning unin-
hibited applause from agency and
advertiser viewers to whom the
color/slide show is being exhibited
nationwide this fall.
Already shown to over 1,000
advertising men and women in 14
cities across the land, the show fea-
tures a multiple-screen concept
which uses one standard projector
to put multiple images onto cut-
out screen shapes. The speaker is
designed into the projection area
and can be spotlighted by the same
projector.
By being "included" among his
graphics, the narrator becomes an
integral part of his story, adding
a new and vital dimension to the
presentation ... in this case on
> outh and the advertiser. The tech-
nique, called "Stoplight" was de-
veloped and produced by Mel-
andrea. Inc.
"The whole concept is geared to
increasing audience involvement,"
says Clayton C. Westland, associ-
ate publisher of Scholastic Maga-
zines' Junior-Senior High School
Division. "The apparent voids be-
tween the different screens are not
voids at all. They are like bridges
for the audience to cross. This in-
volves the audience since viewers
must add the missing pieces."
One innovation in Scholastic's
"Stoplight" presentation this year
is the use of colored screens. By
combining color slides and screens,
the magazine was able to create en-
tirely new, unusual and effective
projection effects.
"It's far and away the most ef-
fective presentation technique
we've ever used, says Michael
Fidan, Scholastic's advertising pro-
motion director. "How do I know?
Our advertisers and prospects
across the country are telling us
so through unsolicited letters and
telephone calls!" •
* * *
13-Minute Sales Picture Helps
to Promote Advertising in Grit
■ii A lively 13-niinute sales film
is helping promote Grit, the na-
tional small town weekly (and the
small town market) among poten-
tial advertisers. Sales points are
liberally intermingled with wild,
sight gags which enliven the pre-
sented.
Audience reports to date indi-
60
BUSINESS SCREEN
cate an enthusiastic response. The
film was created by Kramer,
Miller. Lomdcn & Classman. Phil-
adelphia graphic design group. It
marks the entry of that firm into
the growing audiosisual field. The
film was produced for the maga-
zine through its agency. Gray &
Rogers, under the creative super-
vision of vice-president Elmer
Pizzi. It was written and directed
by Joseph Kramer and the orig-
inal score was composed and
played by top jazz pianist Bernard
Peiffcr. •
« * *
National Safety Film Committee
invites 1968 Contest Entrants
•;■: Entries are being invited for the
I96S safety film contest conduci.-d
by the National Committee on
Films for Safety. Eligible are films
produced or released during 1967.
This is the twenty-fifth annual con-
test sponsored by the national com-
mittee.
Contest categories are occupa-
tional, traffic & transportation,
home, sports & recreation, and
general safety for 16mm motion
pictures. Theatrical and TV sub-
jects are combined in a sepaiate
classification.
Deadline for entries is Feb. 26,
1968. For further inform.alion con-
tact \Vm. Englander, secretary,
National Committee on Films for
Safety, 5th floor, 425 N. Michigan
Ave., Chicago 60611. •
* * *
Executive Development Film List
.• Films for use in Executive De-
velopment Programs, offered by
Roundtable Films, are catalogued
in a new booklet which sum-
marizes utilization, content, length,
rental and purchase prices. Ad-
dress ( on letterhead ) : Roundtable
Film Library, 321 S. Beverly
Drive, Beverly Hills, Calif. 90212.
r^"7*
lilni - . Hires a rotitine call
III liotiic uf uoinun whose installment
contract has been piirchawd. The
iisxistant branch manager counters
. . . "I coiilil have h(m»ht it cheaper'
nith "your store's service is worth
more than a feu' dollars."
'T'his Fall, a new Household
•'- Finance Corporation training
film went into intensive field use
to indoctrinate employees of the
nationwide consumer linance com-
pany in the skills and knowledge
needed to administer a sales li-
nance program. For HFC. the ven-
ture into sales finance began as
an experiment five years ago in
Elkhart. Indiana. It has since be-
come an important and fast-grow-
ing facet of the company's total
financing service, contributing sig-
nificantly to annual volume.
Meticulous planning and pro-
duction, a successful premiere (at
HFC annual executive conference
earlier this year) and a recent
"Chris" Award gave the 32-minute
sound-color picture. The Differ-
ence Is You. a strong send-olf. It
was produced by Filmack Studios,
Chicago, and honored at the Co-
lumbus Film Festival for ""photog-
raphy, story value and technical
aspects of production."
Since 1878. HFC has made cash
loans direct to borrowers. How-
ever, sales finance (the process of
buying installment contracts from
merchants ) differs radically. Face-
to-face contact with the borrower
that helped in decision-making on
credit was impossible. Instead,
company personnel needed an in-
sight into the merchant's problems,
attitudes and motivations. They
had to understand the importance
of and methods for developing re-
lationships with prospective clients
which hold the ditference for suc-
cess in sales finance administra-
tion. And it was essential to pro-
vide this training quickly and with
universal emphasis to men and
women in over 1,500 offices in the
U.S. and Canada.
Experience had taught HFC the
value of films (extensively used
in its training programs) and the
value of proper planning and pre-
paration. Top operating personnel
and sales finance executives were
enlisted to help prepare detailed
background for scenarist Paul
Jensen. The writer also spent con-
siderable time in company offices
absorbing every step of sales fi-
nance procedures.
In The Difference Is Yon, Fil-
mack has presented 25 profes-
sional actors, as well as key HFC
officials. There were 1 I UKalions,
five sound sets and a two-week
shooting schedule before the
board-room "voice-over" sequence
opens the film for a quick review
of the decision to go into sales fi-
nancing and the reasons for it.
Members of top management,
reporting to HFC president H. E.
Courteous, alert and care-minded handling of sales finance clients is the
ba.^c theme for the ww Household Finance film, "The Difference Is You.'
"The Difference Is You" in Sales Finance
.\ Traiiiin'i Film itii F{a>ic Principles of Sales Finance
Helps Household Finance to Open Important New Fielil
MacDonald. established this means
of widening company services, its
honorable history and the increas-
ing part which sales finance plays
in the nation's economy.
The film then takes company
personnel into stores and offices
of typical merchants, establishing
H-ho these potential clients are and
inferring the success of HFC's peo-
ple in getting and keeping their
sales finance business. Over this
background, the film's main title
is reinforced by narration; 'suc-
cess attained because the one dif-
ference . . . that holds unlimited
potential for growing success in
this world of business . . . is
YOU."
Having created the atmosphere,
the film digs in. It assumes the in-
telligence and motivation of its
viewers. It advances step-by-step
toward an overall philosophy
which, once understood, enables
an individual to see what has to
be done — and to do it. The
film points out that qualifying a
merchant's reputation and evi-
dence of his stability are more im-
portant than his manner or ap-
pearance. It also emphasizes that
when a merchant olTers an install-
ment contract to Household, he i^
putting his own income into HFC's
hands.
To give the picture every aspect
of believability. the standard HF(
branch office (designed and fur
nished from plans furnished b,
the home office) was built on Fil-
mack's sound stage in Chicago.
The "types" of people hired to
handle each job in a branch office
were identically ""type-cast" for
this film. Seven company e.xecu-
tives, each a specialist in his own
field, worked closely with the pro-
ducer to further assure identifica-
tion required so the ultimate abili-
ty of the film to ""motivate to ac-
tion" was achieved. L. C. Duncan,
senior vice-president for person-
nel, was in charge of overall pro-
duction.
Duncan says, ""we feel that films
have contributed in great measure
to our growth and that our new
sales finance film will continue
to demonstrate what a well-design-
ed and executed audiovisual tool
can accomplish."
Viewing requirements for all
films are set up by the home oflice.
New branch oflice people see them
at the outset and all personnel arc
asked to review the company's
films at stated intervals. These
training activities are administered
by HFC's 15 operating divisions. •
Senior » icc-prcsidciit L. C Duncan
(>/ II FC {right) makes on-the-spot
production deci'tipn n-ith Joe Muck.
NUMBER 7 • VOLUME 28
61
Tlic Hilton Inn's Ihukiik t intnn was- filled to ciiixicitij for the "Cinclij" uwinds dinner on Saturday evening.
IFPA Resurgence: the 8th National Conference
Hilton Inn at San Diego is Setting for Informative Meetings and the "Cindy" Awards
O PARKED By a strong resurgence * Opening sessions of the Confer-
ence began on Friday morning.
dom. Thousands of scenes of our
men in combat in Southeast Asia,
the "big picture" of a great nation
pouring material for war into those
lands have left most Americans
with a one-sided, frustrated "sense
of failure," he said.
Meaning of "Project Mekong"
His remarks detailed at some
length the meaning and import-
ance of a little understood phase
of the struggle in Southeast Asia:
that of "Project Mekong." Through
this tremendous international pro-
ject which covers the entire Me-
kong Basin, from its headwaters
in the Himalayas to the mouth of
the river below Saigon (the Delta
region) "the goal remains worthy
of the blood, sweat and tears ex-
'^ of membership interest and led
by a new "first team" of national
officers, the Industry Film Pro-
ducers Association held its eighth
annual National Conference at San
Diego on October 27 and 28. The
unexcelled facilities of the Hilton
Inn on tropical Mission Bay added
to the enjoyment of productive,
well-attended general sessions and
special forums attended by nearly
200 members and many guests.
The 1967 Conference was iiigh-
lighted by several noteworthy
"firsts" in IFPA history: a 10th
anniversary program, the "first"
national program held outside the
metropolitan Los Angeles area.
and the first Conference to have
a co-sponsor. The U.S. Navy Paci-
fic Fleet Combat Group joined
IFPA for this anniversary gather-
ing. The new fall date precedent
set at this year's meeting was also
welcomed by the membership, fol-
lowing vacations instead of pre-
ceding them as in previous June
gatherings as well as providing
ideas and incentives for the montns
ahead.
Conference chairman Ralph
Hall and chairman of our host
chapter (San Diego) Stanley Fol-
lis, merited the applause they re-
ceived for what many termed "the
most productive program in re-
cent IFPA history!" It was excel-
lent and well-received!
October 27th, as president Robert
Hecker welcomed members and
guests. The "new spirit of IFP.'\"
was evident, he noted, in the tho-
rough preparations made by the
conference hosts and members of
the San Diego chapter.
Michael Rye, a professional and
very competent narrator, served
throughout meeting programs as
conference moderator. Introduced
by Bob Hecker, he brought Ihe
Conference "keynoter" to the pod-
ium. Ott Coelln, publisher of Busi-
ness Screen (official journal of
the Association) began his talk
with a topical review of events of
the past year which held special in-
terest for the membership.
Cited for NoH-Communication
But the highlight of this "ke\ -
note" address was Coelln's un-
sparing indictment of "the awards
for «o/!-communication to which
we should give equal weight." Not-
ing the factual film industry's "all-
too-frequent" self-laudatory festi-
vals and awards programs, "per-
haps we should consider a few
that merit consideration for non-
communication."
Among these, he cited the fail-
ure of the National Administration
to bring to our fellow Americans
the full story of the people of Viet-
nam and their struggle for free-
W. A. "Bill" Palmer icas this year's
reeipient of the ]aij Cordon Memor-
ial Ateard. given for his contribu-
tions to magnetic tape recording.
Bob Scott (left) a pa.it president of
IFPA. received an honorary life
membership in the Association from
incumbent president Robert Hecker.
Lew Mansfield (r), of Consolidcifed
Film Industries, presented the new
Eugene Keefer Memorial Award to
Bob Scott who received it for IFPA.
Hal Rcevly, of General Dynamics/
Convair, accepted Keefer Aivard on
behalf of the Convair Motion Pic-
ture Unit, its first annual recipients.
Conference luncheons, hasted hij friends of IFPA, were aril attended and provided excellent propams.
EXCLUSIVE NATIO.NAL CONFERE.NCE PHOTOS FOR BUSINESS SCREEN
pended in this struggle but its
meaning has not yet been made
clear to the people of the United
States and, even less, to those who
doubt our aims throughout the rest
of the world.
"Project Mekong," he continued,
"aims to harness the waters of the
Mekong through the building of
dams all along its length. Today,
the flood-tide of the river prevents
more than a single rice crop a
year. Doubling that production
holds the difference between life
BUSINESS SCREEN
Past-president Robert Gunther, of
Sorth American/ Rockwell, served as
master of ceremonies at the Annual
Cindy Awards presentation dinner.
and death for millions in Soutlicast
Asia. The war we fight beside our
allies in Vietnam was worthy of
this goal by itself.
"North Vietnam fights for one
main purpose: to gain control of
the 'bread-basket of Southeast
Asia, the rich lands of the Mekong
delta. The industralized North can
never feed the teeming millions of
the future without access to that
area. Military and political control
of South Vietnam guarantees that
this Communist regime will attain
the power of life and death over
the peoples of Southeast Asia.
"The spirit and meaning of "Pro-
ject Mekong" and the need to build
a shield for this vital conservation
project through the use of armed
force would have united the Am-
erican people. Instead we find our-
selves divided through a lack of
understanding of this goal. Presi-
dent Johnson has made frequent
but passing reference to 'goals for
the future" but has yet to share
with us the complete story of ihe
true battle for freedom in South-
east Asia: the rights of its people
to attain freedom from want and
hunger and from the oppression of
a neighbor who fights to lake it
away from them."
Mrs. Eugene Keefer (right) received
"Cindy" on behalf of her late hus-
band whose film "One One-TU-ro
Zero" icon m 'I'l rhnind hifonnalion.
Informative Talks. Films
at \\ell-.\ttcnded \\ orkshops
Workshop sessions followed on
this first morning program at the
Hilton Inn, opening with a highly-
polished multi-media production
from the Eastman Kodak Com-
pany, titled Concepts in Communi-
cation. Basic factors governing
communication were visualized in
a three-screen synchronized slide
and motion picture presentation
introduced by Jay Van Holt of
Kodak's Hollywood offices.
These principles were further
illuminated ""in action" as Harry
Poppe, Jr. of TRW Systems (and
chairman of our Los Angeles'
Chapter) showed and discussed
his company's "image" show. This
first showing of a light-hearted
and effective presentation utilized
three separate motion picture pro-
jectors. The final version is slated
for single projector use, combining
the three images on a single print.
Air Force Driver Training
A post-luncheon presentation on
Friday afternoon also demonstrat-
ed multi-media techniques in a
series of slide filmstrip and motion
picture training films created by
the Air Force and presented by
Dan Smith of Norton AFB, San
Bernardino, Calif. The series is
concerned with improving the driv-
ing habits and tactics of Air Force
Personnel.
Dan Smith gave an amazing
statistic in his introductory re-
marks: namely, that the average
driver (one who drives 12,000
miles per year) makes at least one
driving error every two minutes
behind the wheel!
During this Air Force Driver
Training program, 16 units of ;m
Edix Responder system were in-
stalled throughout the audience ^o
that members could take the course
just as military personnel do. One
interesting statistic taken during
(CONTI.NUED ON THE NEXT PAGE)
Vem Barry, McDonnell/ Douglas ad-
ministrator of Film and TV Com-
munication, disctisscd preparations
to be made for overseas film making.
Lt. Col. John C. Stokes, Chief of Col. Jumes P. \\ariidurf, Cvmiiiund-
I'resenlulions Dici.wm, lldq. USAF, er, 1.3.^2ii</ Vliutufiraphic Croup, US-
talked on "Better Management with AF, shared film rcfwrt on "Combat
A-V Ciminumications" at San Diego. Pboloerapby in Southeast Asia."
Bill Gibson, head of the McDonnell/
Doiifilas film unit, recounts some of
the UHiu.Wfig incidents which befell
a uorlil-lraceling "Armchair" star.
Mavor Frank C'urran tij San Diego
is a real believer in the film medium.
He welcomed IFPA with lurwlwon
talk disctissing his city's use of films.
Dr. AI Rockefeller, Chief of Presen-
tations, Space (n Missiles Division
(SAMSO) gave segment of a "Com-
mand Briefing" as an example.
Albert M. Chop. Cliief, .V.AS.As
West Coast Office, Manned .■Aware-
ness Program, showed spectacular
vietvs of earth taken by astronauts.
Opening event of IFPA's Eighth .Annual Conference program brought
president Robert Itecker to the podium. He introduced the program mod-
erator, narrator Michael Rye. Keynote speaker Ott Coclln is at right.
NUMBER 7 • VOLUME 28
Alex Ciurczak, 1352ji(/ Motion Pic-
ture Squadron. USAF, won "Cindy"
first {Oricniution & Indoctrination)
uilh film, "Tlw Year of 5.3 Weeks."
Norman Dyrenfurth received
"Cindy" for his fihn "Americans on
Everest" which won top honors in
the Public Information category.
John Hoernle uti-> /n>( iitcard win-
ner in Sales Promotion Category as
his film "Everything on Wheels" re-
ceived "Cindy" at awards ceremony.
l\[h IFPA Conference:
(CONTINUED FROM PAGE 63)
the test showed that 20 per cent
cf the audience at this workshop
session live cast of the Mississippi.
San Diego: Active Film User
Mayor Frank Curran of San
Piego made the visit to his city
■prficial" with his welcoming talk
at Friday's luncheon in the Bounty
Room at the Hilton Inn. But San
D:ego's affable mayor surprised
members and guests with a talk
well beyond the usual gibes at
sr:iog-ridden Los Angeles!
"Your problems and the unique
values of film production are not
new in this city," he commented.
"To date, San Diego has sponsored
38 motion pictures and we have
found the film medium a most
effective means of reaching ihe
nearly 700,000 citizens of this city
with information they have a right
to expect.
■ Our use of films may be unique
in city government," he continued,
citing the biennial filmed report
that is presented to the people of
San Diego. "We also use one-
miniile public-service TV commer-
cials to point up specific services
available and 30 of these have been
shown by our three local television
stations."
Mayor Curran's knowledge of
the working value of factual films
was an unexpected program divi-
dend at this luncheon and his un-
derstanding comments drew enthu-
siastic applause from listeners.
Kev Men of the Air Force
'. Two key figures in Air Force
operations were principal speakers
at the Conference. On Friday
afternoon. Col. James P. Warn-
dorf. Commander of the 1352nd
Photographic Group at Lookout
Mountain, near Hollywood, pre-
sented "Combat Photography in
Southeast Asia" and showed se-
quences on Vietnam action taken
Panel on "Lab Practices and Smm Trends" included (I to r): Jack West, of
DcLuxc I General Luboiatorics; Vera Frith, Hollytcood Valley Film Lab;
and Fred Dclincrs. Tcehnicclor. Lew Mansfield, CFI. it«.s moderator.
P
HILTON INN ^
IISSION BAY PARK
Peter Pascal, of Tyler Camera Siy.s-
lerrwi, dcmons-truted his company's
helicopter camera mounts and show-
ed film on Hawaii using equipment.
by members of the 600 man Air
Force Photographic Group he
headed during his recent year's as-
signment in the war zones.
On Saturday afternoon, Lt. Col.
John C. Stokes, Chief of Presenta-
tions Division, Hdq. USAF, dis-
cussed and illustrated the techni-
ques for "Better Management
nient Through A-V Communica-
tions." The full text of his excel-
lent talk will be presented in the
next issue.
The role of audiovisuals in the
nation's space and missiles' pro-
grams was covered by Albert M.
Chop, chief of the West Coa::t Of-
fice, Manned Awareness Program,
in his talk on "What We Are
Learning from Space Photog-
raphy. He showed spectacular
views of Earth taken by our astro-
nauts during recent orbital flights.
An abbreviated "command
briefing" given by Dr. Al Rocke-
feller, Chief, Presentations Divi-
sion, Space-Missile Division, Sys-
tems Organization of AFC (SAM-
SO) showed members the use of
automated presentation techniques
as it acquainted them with the ac-
tivities of this operation.
Panel Discusses Lab Trends
i^ Functional panels on subjects
of importance to IFPA members
were especially well attended dur-
ing the Conference. A discussion
of "New Techniques and Proce-
dures in Laboratory Practices",
moderated by Lew Mansfield of
Consolidated Film Industries, fea-
tured summaries of trends by Jack
West of DeLuxe/ General Film
Laboratories; Fred Detmers, of
Technicolor; and Vern Frith, of
Hollywood Valley Film Labora-
tories. The future of Smm sound
drew most comments and sum-
Don Hostcr (Los Angeles County Genial Bill Gibson gircs cameraman John W.Casey, vice-president, North William Morrison, president of FM
Film Unit) had two second place some action as he accepts a .second American/ Rockwell, Los .Angeles, Productions, received a "Cindy" Fi-
winners with "Time for Decision" award "Cindy" for McDonnell/ accepted a Finalist Award for his nali^ Award for "The Mapic Knife"
(PI) and "Marina Del Rey" (Sales.) Douglas fihn "Simpatico" at awards, firm's "XB-lOA— Report No. 16," cited among best Training films.
64
BUSINESS SCREEN
New trend in Mm presenialions House lights up. We re going to show a movie— on ihe new high efficiency screen buiit into covers ot super S Kodak EniAaRAPHic
Projectors. Scene. Kodaks experimental super 8 print laboratory.
"Quad 8" the new math from Kodak
that could revolutionize teaching methods.
As the film scientists in this picture
know only too well, progress at
Kodak is often a series of small
improvements. They've |ust put a
spectacular series together to come
up with the "Quad 8 " System— four
super 8 release prints, with mag-
netic sound tracks, from one width
of a new presfriped 35mm film—
Eastman Color Print Film, Type 7380.
"Quads " will supply education and
industry with an extraordinary tool
ATIANT* J315 t.
—teaching and training films almost
as easy to use as a blackboard, as
accessible as a paperback book.
Easy to use because they're shown
with an automatic projector and a
true roomlight screen. Low-cost
accessibility because we've found a
way to produce them many, many
times faster than ever before pos
sible. So the system was well worth
the inventing— and several commer-
cial laboratories are seriously con-
sidering the equipment investment.
Where do you come in? Right
at the beginning, naturally— the
shooting. But you may want to
re-evaluate your techniques, since
8mm doesn't carry the detail of
larger formats. We're sure you can
handle it and that you'll en|oy hav-
ing this exciting and extensive new
showcase for your efforts.
EASTMAN KODAK COMPANY
Nl'MBER 7 • VOl-l .MK 2«
65
Conference registration desk was a Candice Stillwell, chiughlcr of our
beehive of activity as Milehell Rose, Recording Seeretcinj, leas a most at-
Financial V.P. and Jackie SlillwcU, tractive hostess at the Conference.
Recording Secretary, greeted guests. We're indebted to Western Airlines.
Systems also took members to
"New Horizons for Photography"
as he demonstrated that company's
widely-used helicopter camera
mount and illustrated its flexibil-
ity with scenes from the Reid H.
Ray (United Air Lines J film on
Hawaii.
The work of film-makers who
must shoot sequences overseas
was made easier by the useful
comments of Vern Barry, McDon-
nell/Douglas" administrator of
Film and TV Communications,
who discussed the detailed prep-
arations which make a location
jaunt abroad successful. Illustrated
by slides which show packing
methods, types of equipment re-
garded as essential and the cus-
toms regulations producers can
expect to encounter provided one
of the most valuable programs on
the agenda this year.
Challenging Role of "AVCOM"
•ft- No IFPA program would be
complete without the inspiring
presence of past-president Bob
Scott. His opening presentation on
Saturday morning's program
CAVCOM— a Challenge to IF-
PA") combined stimulating vis-
uals with an inspiring text that
served to review all of the Indus-
try Film Producers' goals, past and
present.
A special tribute to the late
Euaene Keefer, who headed Con-
8th IFPA Conference:
(continued from page 64)
maries of panehst viewpoints will
be presented in our next issue.
A "return engagement" for the
popular Conference subject "Pro-
fessionalism in Film Writing" was
a special feature on Saturday after-
noon's program. With IFPA's writ-
er-president Bob Hecker as mod-
erator, panelists Shirley Thomas,
William L. Hendricks and Charles
"Cap" Palmer (Parthenon Pic-
tures) gave extremely lucid com-
ments on how the writer works,
development of ideas and organi-
zation of the script.
Talks on Production Technique
■i! Film production techniques and
experiences in the field brought
William Gibson, head of the Mc-
Donnell-Douglas Audio-Visual
Center to the podium. Bill took
members along on the film adven-
tures of a fabulous "armchair"
used in worldwide sequences for
a recent airline film. The Arm-
chair Adventurer. The chair oc-
cupied a center, front position as
Bill describes its visit to the Par-
thenon, beneath the Mediterranean
sea and its take-off on the nose of
a Douglas airliner. Scenes from
the film helped the audience share
the adventurous travels of this un-
usual film prop.
Peter Pascal of Tyler Camera
Responsive audiences greeted the well-attended "workshop sessions' at the
Conference. Members and guests termed this "best meeting in our history.'
vair's film activities until his un-
timely recent passing, was con-
ducted by Gene's long-time friend,
Hob Scott. A "testimonial on film"
showed scenes from some of his
outstanding films, including the
widely-honored Friendship-! and
the most recent, One-One-Zero-
Zero, the story of Surveyor 11. A
new Keefer Memorial Award
plaque, donated by Consolidated
Film Industries, now honors out-
standing in-plant film producers
and was first presented at the an-
nual awards dinner which climaxed
this year's Conference.
IFPA 'Cindy' Awards:
•ft- The "Cindy Awards" dinner,
held as the concluding event of
this 8th National Conference, not
only honored member "films of
the year" but also included other
important citations. In addition to
the unveiling of the Keefer Mem-
orial Award, president Robert
Hecker presented a Life Honorary
Membership card (gold) to past
president Bob Scott "for the many
years of outstanding work and per-
sonal contributions he has made to
our organization."
Palmer Receives Gordon Award
Then the Awards Banquet host-
of-the-evening, Robert Gunther of
North American/ Rockwell (an-
other IFPA past president) intro-
duced Ott Coelln, a past recipient
of the Jay E. Gordon Memorial
Award. This year's honor was
presented to W. A. Palmer, head
of the San Francisco company
which bears his name.
In accepting the award plaque
donated by Gordon Enterprises,
"Bill" Palmer reminisced about
"his great good fortune" in being
associated with the early develop-
ment in America of magnetic tape
developments. Honored for his
contributions to that field and pi-
oneering work in specialized
equipment for the industry, he de-
scribed experiences with the first
Magnetephone brought to the U.S.
following World War II, the work
done with Bing Crosby Enterprises
and the formative years of the
Ampex Corporation. Bill was also
associated with Jack Mullin in de-
velopment of the 30/50 cycle ad-
vance system which is a "stand-
ard" in sound slidefilm equipment
used today.
Keefer Plaque to Convair Unit
The new Keefer award plaque
was officially presented to IFPA
by Lew Mansfield of CFI, donors
of the handsome trophy. Accepted
by Bob Scott on behalf of the as-
sociation, it was then awarded to
the motion picture unit of General
Dynamics/ Convair. Hal Reevely,
vice-president of the Convair Divi-
sion, accepted the plaque, noting
that he might have been "older than
Gene Keefer" but that he had
learned much from this master
film-maker.
The 1968 "Cindy ' Film Awards
The long-awaited presentation
of the annual "Cindy" awards con-
cluded the Conference program.
According to Bill Brose (Bailey
Films), who was film competition
chairman this year, it is becoming
more and more difficult to select
the winners due to quality of
entries.
In the Sales Promotion cate-
gory, for example, three fUms were
so closely tied in point scores
(only one-tenth of a point sepa-
rated them) that the judges felt
that all three were tied and
awarded equal honors. This year's
entries were grouped in five cate-
gories and films for these groups
were judged by members of the
San Francisco, Los Angeles and
San Diego chapters in the prelim-
inary screenings. Here are the
winners in five categories:
TRAINING CATEGORY
Gold "Cindy" Award
It's Called Motor Oil, produced by
Dan Hess Productions; producer-
director: Dan Hess; writer: Hal
Douglas: cameraman George An-
cona; film editor: Don Donaghey.
* * *
Silver "Cindy" Award
The Magic Knife, produced by FM
Productions: producer-director:
Wilbur Blume; writer/ art: Thor Put-
nam; cameraman editor: Aladar
Klein. Sound by Telesound.
* * *
ORIENTATION &
INDOCTRINATION
Gold "Cindy" Award
The Year of 53 Weeks, produced by
the 1352nd Motion Picture
Group, USAF. Producer/ director:
■Alexander Ciurczak; writer: Alan
Dorsey; cameramen: Les Elliott and
Hermon Knox; editor: Les Mil-
brook: sound: James Knight, Esther
Poche, and Russ Kast. Aerial photog-
raphy by Jim Berry and Ray San-
tini.
* * *
Silver "Cindy" Award
Images, produced by Martin-Mari-
etta Corp. Producer: Douglas Mc-
Kinney; director: Ralph Bevins;
writer: Charles Hennessey; camera-
men: M. McDaniels, G. Frye, R.
Lowe, T. Hamer, J. W. Simmons.
Editor: Ralph Bevins. Art: E. Lough-
lin; Music: Ralph Bevins. Sound:
R. Lowe, C. Hennessey and Ralph
Bevins.
(CONCLUDED ON PAGE 68)
BUSINESS SCREEN
NUMBER NINE IN A SERIES
THE FACE ON THE CUTTING ROOM
FLOOR. Editing is an art. A good editor Is an
artist. My definition of an artist is one who
knows his technique so well that he can for-
get it. His mind is not cluttered up with pro-
cedures, but is free for creative thinking. The
long-shot, medium-shot, close-up routine is
not routine with him ! Now, if you, a film-
maker, are engaging the services of a qualified
editor, don't touch the footage. Screen the
dailies with the editor, discuss the script, and
then — leave the editing to the editor. Don't
look over his shoulder. Periodically screen
the cuts with the editor so that you are kept
acquainted of the progress.
Any editor is at a great disadvantage if the
camera crew has not slated every scene and
provided good camera logs with full scene
description and approved takes. If economy
is a factor, the editor can select the good
takes on rewinds and assemble them for daily
prints. Never project or run an original
through a viewer or moviola.
When the editor orders a daily from the Lab,
a "one-lite" print made at the normal printer
light is preferred, so the camera exposure can
be evaluated. If, however, you want to cut
the best quality print, possibly for the client's
approval, then order a "timed daily".
Inked edge numbers should be ordered for
both original and daily. Printed through edge
numbers are often illegible. Also, edge num-
ber original track and track dailies, whether
magnetic or optical. Edge numbers are usually
available in six digits — normally two letters
(the first ten letters of the alphabet) followed
by four numbers. Use the letters to identify
the production so your first foot of daily
might read HAOOOO. As Labs keep logs on
edge numbers, specify your production let-
ters and request that all dailies for that pro-
duction be numbered in sequence. If, by
chance, you are missing edge numbers from
HA5023 to HA5124, you know that you have
mislaid one-hundred feet of film.
After the film is returned from the Lab, make
sure the rolls of original are well identified
and put away. This prevents the possibility of
cutting a piece of original into the work print.
Keep all daily trims so that if you add to a
scene or change a scene you have the daily
footage to do it. When adding a trim to a
scene already cut, butt the two pieces of film
together and splice with a clear Mylar per-
forated tape. This prevents the loss of a frame.
Some editors use the tape only on the base
side, others on both sides, but never only on
the emulsion side. For magnetic sound track,
use white Mylar tape on the base side only.
When splicing, use only fresh cement. Each
day empty the old cement from the little
sphcing bottle and iciiii iiurn the supply bot-
tle and cap both securely. This prevents
evaporation and deterioration.
Effects should be marked in accordance with
the recommendations on page 10 of the As-
sociation of Cinema Laboratory Handbook,
second edition. If dissolves are required, plan
for A & B roll preparation. Make sure that you
have sufficient footage in the original for
over-lap of any dissolve. A & B printing from
negative rolls should be avoided if possible,
because effects are influenced by the type of
scenes involved — often resulting in a poor
effect. Effects are always better from a posi-
tive image.
In 1943, I designed and built the first fader
for a continuous printer, thereby eliminating
messy chemical fades, complicated mattes
and expensive opticals. Sometimes I regret it.
Many writers, camera men, and editors plan
on dissolves or fades when they don't know
what else to do. A little creative thinking
would help ! Effects are wonderful tools when
used judiciously. In early television, dissolves
from medium-shot to close-up, from one
camera angle to the other, from the same
action was regular procedure. Now the in-
dustry is growing up. While fades and dis-
solves are available in many lengths, the
forty-eight frame effect is the most desirable.
Modern continuous printers are also equipped
for "zero cuts". These are used when the
editor does not wish to cut the original scene
because it may be used later in another film.
While this facility is available, I certainly do
not recommend it because the resulting cut
looks like a one-frame dissolve and is very
objectionable to many people, particularly in
16mm. Some time ago we printed an hour
show with "zero cuts" from 16mm Ekta-
chrome cut into A, B, C, D, E, F, C, H, and I
rolls. Each print cost a fortune.
After the dailies are cut, the nomenclature
changes and it is now called a "work print".
Laboratory leaders are attached in accordance
with the recommendation on page 17 of the
ACL handbook. If the new SMPTE Universal
projection leader is used (described on page
45 of the ACL handbook), it should be cut in
between the first picture scene and the head
Lab leader. The correct Lab leaders are added
at this time so that the work print, tracks, and
original are all synced up exactly the same.
A "beep" sync tone should be placed in the
track as specified. Cue sheets for the dialogue,
music, and effects are made for use in the
magnetic mix. The next step is to inter-lock
the work print with the mixed track for client
approval. The editor's job is done and the
conforming begins; which will be taken up in
Article 10 of the Series.
byiTDn
NIMBF.R 7 • VOI.IMK 2K
67
IFPA 'Cindy' Awards:
(CONTINUED FROM PAGE 66)
SALES PROMOTION FILMS
Gold "Cindj" Award
Everything on Wheels, produced by
Webh-Hoernle, Inc. Producer-
director: David R. Wehb; camera-
man: Peter Powell.
* * *
Silver "Cindy" Awards
Marina Rel Rey, produced by the
Los Angeles County Film Unit.
Producer-cameraman: Don Hester;
director-editor: James Tartan; writ-
ler: Gary Philip; sound: Cinesound.
t * *
Simpatico, produced by McDonnell-
Douglas Corp. Producer: Ben
Marble; director-cameraman Bill
Gibson; writer:
John S. Nash.
Ed Lyon; editor:
A World of Motion, produced by D.
B. Milliken Co. Producer: Ronald
Sexton: writer: Fred Rodgers; edi-
tor: Bob Summcrlelt; sound: Audio
Effects: narrator: Michael Rye.
TECHNICAL INFORMATION
Gold "Cindy" Awards
One-One-Zero-Zero, produced by
General Dynamics Convair. Pro-
ducer director: Eugene C. Keefer
(deceased); writer: M. Ray Ussery;
editor: R. B. Montague; sound:
Charles Demund; narrator: William
Conrad; cameramen: William Woods,
William Carter, R. B. Montague,
and Ray Ussery.
Silver "Cindy" Award
XB-70A-Report No. 16, produced
by North American-Rockwell
Corp. Producer: Robert J. Gunther.
Writer-director: John T. Pimley; edi-
tor: John R. DeLong: art: Bob
Vogel; sound: Martin Halperin.
PUBLIC INFORMATION FILMS
Gold "Cindy Award
Americans on Everest, produced by
Chomolongma Productions. Pro-
ducer/director: Norman G. Dyren-
furth. Writer: James Ramsey Ull-
man; cameramen: Norman Dyren-
furth and Daniel Doody; editors:
Joe Morrisey and Sid Levin; sound:
RCA, Rome, Italy. Narrator: Orson
Welles. (Joint project of the Amer-
ican-Mount Everest Expedition and
the National Geographic Society.
Silver "Cindy" Award
A Time for Decision, produced by
Los Angeles County Film Unit.
Producer cameraman: Don Hosier;
director/ editor: James Tartan; writ-
er: Lou Huston; art: Jess Gruel;
sound: Cinesound.
* * *
Roy L. Deets Resigns Posts as
Editorial V.P., Exec Secretary
-> Roy L. Deets, editorial vice-
president and executive secretary
of IFPA. has announced his resig-
nation from these posts, effective
December 1 . Increasing demands
on his time by his own professional
work as a writer-director made it
impossible for Roy to give the ex-
tensive time needed to serve IFPA.
He has served three terms as
editorial vice-president. •
Industrial Theatre: Ford Shows the New Line
THE Introduction of 1968 Automobiles by America's leading
manufacturers is an annual e\ent of importance to those com-
panies' dealers and a ceremonial tradition which is observed witli ut-
most care and qualit\- - both in presentation and in the stagecraft of
production.
Despite the slowdown of a prolonged labor dispute, the Ford
Motor Company introduced their 1968 line of cars and trucks to its
nationwide family of Ford Dealers at the appointed hour. A two-
hour production featuring a blend of musical numbers, song and
dance routines and motion pictures complemented and supported "on-
stage" new model "reveals" which came amid flashing lights, explo-
sions and clouds of harmless CO-2 smoke. Audiences of 40,000 deal-
ers and their salesmen were introduced to the 196S Ford line by four
theatrical road companies during a 32-day period at 35 U. S. and hvo
Canadian presentations.
Produced by Wilding, Inc., the 1968 Ford show brought at least
one new dimension to industrial theatre as that producer unveiled a
new "Magic Screen." Wide bands of white elasticized fabric proxided
for motion picture segments while permitting a smooth and unique
transition into live dance routines. Dancers appearing on tiie screen
move toward the audience and upon reaching life size, step off-screen
and onto the stage as live performers work through the fabric and
swing into their numbers. Previously used as a technique at the New
Athletic dancer
limbo set merge into the projected screen images
York World's Fair, for example, the technique reaches new perfection
in this application to industrial theatre.
Choreography was by George and Ethel Martin. .\ 16-piece orches-
tra supports the cast of five male and four feminine singers and
dancers. Totally produced by \\'ilding from scenery to sound system,
film to film processing, the show opens with a "crazy airplane" se-
quence in which an actor pantomimes in a rickety plane in front of
filmed airplane "thrill" footage. "Landing" the audience in a Mexican
village, the show presents gaily-costumed dancers who "swing" off-
screen into lively, on-stage routines. This colorful sequence builds to a
high pitch to set the format for this Ford show's first new model in-
troduction.
Multiple picture sheets "fly in" to show detail and action shots of
the new Ford cars in action. Through similar sequences of filmed
and live-action, the show builds to its production climax: an "op-art"
number which opens on screen with a couple racing from infinity
back to life-size through a swirling "Time Tunnel." They plunge from
the "Magic Screen" to the stage as the entire op-art cast joins them.
This complex number had to be pre-taped because of its fast musical
pace and the timing of over 300 light cues within this three-minute,
10-second sequence. As the "Time Tunnel" again starts to swirl, seem-
ing to draw in the audience, a final blinding flash of iimumerable
bulbs dazzles the eyes — and then reveals the sleekest and raciest of
new cars from Ford. Current sales prove its effectiveness. •
and a colorful Mexican village is backdrop for gaily-costumed performers.
68
BUSINESS SCREEN
his is Frank Howard.
He's a high school prin-
cipal. Would you like to
have him represent
your company and
show your film to the
i/Vomen's Club in
i^estbrook, Illinois?
Frank is a member of Bergen Motion Picture Service's nationwide network of field
representatives — the key men in Bergen's unique film distribution program. Like other
nationwide organizations, Bergen's field men operate 65 regional film exchanges.
But Bergen's men are different in two important ways. First, most of them are
professionals — teachers, young attorneys, newspaper reporters — men with a high
level of education.
The Bergen field man projects your film before carefully selected audiences.
He presents an introductory talk. He distributes your literature. In fact, he does
all the things that are necessary to make your film distribution program a public
relations success.
Second, because the field man knows his community, he is able to pick the right
audience for a film. And because his community knows him, he is able to produce
exposure for a new film listing in record time.
For example: NASA'S "The John Glenn Story " was seen by almost 10 million
people within 6 months after Bergen began a distribution campaign, using personal
calls, direct mail and local publicity. Fast action? In the first 10 days after delivery
of the prir)ts, 713 audiences had viewed the film.
For complete information and a list of other success stories, write Bergen
Motion Picture Service, Route 46, Lodi, tMew Jersey 07644.
We'll prove to you that "biggest" and "best " don't necessarily mean the same
thing. As if you didn't already know it.
Bergen Motion Picture Service
Tv/enty Years of Matching the Film and the Audience
Route 46. Lodi. New Jersey 07644 N. J.; (201) 472-1154 NYC: (212) 564-1195
M MBER 7 • VOLUME 28
69
Classroom facilit\ at "Meals for Millions" headquarters in Santa Monica,
California has ficc-channcl control Ijoxcs in front of each trainee's station.
A Multi-Lingual Svstem for Training Films
"Meals lor .Millions" Adopts Miiltitrax Projeolion System
AMONG THE BASIC COMPLICA-
TIONS in today's conventional
"lock-step" teaching practices is
the fact that not every student has
the same learning rate or abihty.
"But," reports I. F. Saunders,
executive director of the Meals for
Millions Foundation, "our training
problem was compounded in that
our trainees lacked both experi-
ence and a common language."
Meals for Millions is a 21 year
old non-profit organization en-
gaged in famine relief and preven-
tion with an ultimate goal of help-
ing hungry nations help themselves.
Its technical assistance program
brings foreign representatives to
the demonstration pilot plant and
classroom facility in Santa Monica,
California, where intensive train-
ing classes are conducted in the
specialized high protein food pro-
duction field.
How the Foundation established
a practical, economical facility for
Trainee phigs earphones into control
simultaneously training people
with varying cultures, languages,
abilities and interests in a single
classroom is a story of internation-
al interest.
"We took our problem to Jona-
than Miller, an international com-
munications expert and President
of Cinestar International Inc.. ori-
ginators of the Multitrax film sys-
tems." explains Saunders. "Miller
was excited about the challenge
in spite of a limited budget," he
added.
The results were rewarding!
"As far as we know, this is the
first training center in the world
with a fully integrated multilingual,
multilevel, audiovisual system,"
Saunders said. "Our trainees will
be comprised mainly of technicians
and entrepreneurial "go getter"
types. They have been sent here
for training because they promise
to benefit from an intensified
course in food supplements, proc-
hox below to select his own language.
^^^^^^^H^^^^B^^L<^*
^,^1
r^
cssing, marketing and distribution.
As most of them lack English com-
prehension, being able to transmit
audiovisi al materials s i m u 1 1 a n-
eously in different languages or
different levels will save many
costly hours in the classroom."
The Meals for Millions execu-
tives forsee their training program
in the United States to be a con-
tinuing — and expanding one.
More significantly, however, it is
being developed as a prototype in-
structional system to be made op-
erational in those areas of the
world where the front-line battle
against himger will be won or lost.
"With this foremost in mind,"
Saunders states, "we were vitally
interested in being able to obtain
the full impact of workable new
educational technology and meth-
odology."
Meals for Millions is producing
several short, single-concept mo-
tion pictures of specific manufac-
turing processes — with multiling-
ual and/or multilevel sound tracks.
The Foundation also plans to make
use of film "clips" lifted — with
the producer's permission — from
prints of suitable existing films.
These too will be adapted for in-
tegration into a multilevel-multi-
lingual curriculum. Taped lectures
will also be recorded in various
languages and various levels.
"When it came to hardware for
the installation", Saunders points
out, "we really sharpened the pen-
cil! Our Foundation is dependent
upon the public contributions for
support so every cent spent must
give value in return. Of even great-
er significance was the fact that
costs had to be low enough for
similar systems and course mater-
ials to be used in the profit-making
structure of multi-purpose food
operations to match economies in
less developed countries.
The nerve-center of the fully
integrated, simultaneously multi-
lingual-m u 1 1 i 1 e v e 1 audiovisual
learning center is the Multitrax
projection system — up to five
sound tracks on a single 16mm
print. "Until this breakthrough by
Cinestar", notes Saunders, "films
used in training were locked in at
one language or one level. We are
confident of the system's ability
to expand the role motion picture
film can play in our training pro-
gram, both here and in foreign
areas. Also significant, "an all-
new projector is not necessary;
many models of conventional pro-
jectors can be easily modified for
Multitrax projection."
For the MFM learning center,
Cinestar International put togeth-
er a five-channel kit from off-the-
shelf, low cost transistorized am-
plifiers and built a DC power sup-
ply to operate the amplifiers from
100 AC current.
"At first glance our multi-screen
installation may appear ambi-
tious," admits Saunders, "but we
think it will be most useful in' our
program of 'customizing' existing
motion picture films to coincide
with our course objectives. With
slides and/or filmstrips formulated
and produced by our staff, we can
combine Multitrax sound with
multi-images to better integrate
films produced by others into our
curriculum. Slides or filmstrips
flashed on the small side screens
during the showing of a motion
picture will reinforce and supple-
ment the film's message with more
relevant protein food information.
The supplemental slide or filmstrip
frame may also be a means of pro-
viding emphasis to the information
in the instructional motion pic-
ture which is featured. •
* * *
Modern Talking Picture Service
Releases 1968 Free Film Catalog
w The 1967/68 catalog of 16mm
sound motion pictures has been re-
leased by Modem Talking Picture
Service, Inc. It describes films that
are available on a free-loan basis
for group showings by religious,
civic, social and business organiza-
tions. The title selection includes
motion pictures about sports,
travel, homes and gardens, busi-
ness and finance, science and tech-
nical, as well as a number of out-
standing documentaries concerned
with such problems as conserva-
tion, litter, crime prevention and
health. Virtually all the films are
in color, and range in length from
15 to 30 minutes.
A complimentary copy of the
catalog, including addresses of
Modern's nation-wide network of
33 film exchanges, may be ob-
tained from Modern Talking Pic-
ture Service. Inc., 1212 Avenue
of the Americas, New York 10036.
Alcan's "Expo 67 . . . Explore!"
a Colorful Visit to Exposition
(CONTINUED FROM PACE 46)
"this film enables those not for-
tunate enough to see Expo in per-
son to share some of the fun of the
fair.
Expo 67 . . . Explore! is being
distributed to theaters and tele-
vision stations throughout Canada
and the United States. It will be
available overseas through Ca-
nadian government offices and Al-
can Group companies. •
70
BUSINESS SCREEN
ARRIFLEX
>vork —
Photograph by Heiia Hammia
Francis Thompson ana Alexander Hamrnid Shootmg ''To Be Alive"
Academy Award-Winning team triumpiis again at expo<s7
MONTREAL I CANADA V^#
ARRIFLEX congratulates the Academy Award-winning team of Francis
Thompson and Alexander Hammid for their EXPO 67 film triumph. "WE ARE
YOUNG," produced for the Canadian Pacific-Cominco Pavilion. The produc-
tion has been hailed as a major step forward in the art of cinematography. It
utilizes six synchronized projectors and a novel cluster of six curved screens
to tell its story.
We are proud that their choice of filming tool was again
Arriflex 35's for their unique six-camera set-up. A simi-
larly designed triple Arriflex 35 set-up was used in their
award-winning NewYorkWorld's Fair film, "TO BE ALIVE."
1966
Academy Award
to the
ARRIFLEX
ARRIFLEX CORPORATION OF AMERICA 25 20 Brook/yn Queens Expressway W.sl. WoodsWe. New VorX. J 1377
NUMBER 7 • VOLUME 28
71
Quality-Bilt
Film Shipping Cases
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER 'QUALITV BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Cases
(for Transcriptions & Filmstrios)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
\Vrile direct to
manufacturer for catalog
m. SCHUESSIER
361 W. Superior St., Chicago 10, III.
Phone: 312-SU 7-6869
BUYERS LOOK TO BUSINESS SCREEN
QQ QQ QQ QQ
Specialists in
Main and Credit Titles
for Industriol films for 50 years
3,000 FONTS ON HAND-PLUS
Complete Art & Design Setup
— also Animation & Opticals —
NO CHARGE FOR ROUGH LAYOUTS
Super-Speed Service
QQ MOTION PICTURE TITLES
247 West 46th St., New York
Phone: (212) CI 7-2126-7
QQ QQ QQ QQ
International Film & TV Festival Awards:
(continued from pace 30)
Ca.1. sponsored by Northern Illi-
nois Gas Co. and to the Los An-
geles County Film Unit for A
Time for Decision.
Sales Presentation Winners
• Sales Presentations had a gold
medal winner in Gardner Adver-
tising's The Injliieiuers, sponsored
by the Ralston Purina Co. and
two silver medal winners in Lee
Mendelson Productions' 67 West.
sponsored by Sunset Magazine.
Addington Associates. Inc. was
the other silver medalist, with A
Boy. A Girl, A Smile, sponsored
by School Pictures. Inc. List Ani-
matic Productions Ltd. with the
bronze medal for Why Travel?,
sponsored by Eurailpass.
on City & Urban De\ elopment
• City & Urban Development
Films were headed by the gold
medal to Wilding. Inc. for Oppor-
tunity Land, sponsored by Deere
Co. Silver medals were shared bv
First Wisconsin National Bank
(Wisconsin, lite Good Life) and
by Kettler Bros. (Another Way).
Centron Corporation took a bronze
medal in this group with New Di-
mensions in New Construction,
sponsored by General Electric.
Scientific Research Films
• The Scientific Research film
category brought further and de-
served honors to Leonaris Film
(Germany) for Two Cubic Centi-
meters for Life, sponsored by a
pharmaceutical group in that coun-
try. Viewers were reminded that
this 1966 production toop top
honors in the International Indus-
trial Film Festival in Venice last
year.
Another Leonaris film, on Dia-
betes, won a silver medal and so
did Osteoporosis of Aging, pro-
duced by Communication Films
for Sandoz Pharmaceuticals.
Film on Health & Nutrition
• Health & Nutrition Films wound
up with a gold medal to Amrak
Nowak Associates, for A Song of
Arthur, sponsored by the Metro-
politan Life Insurance Co. And
there were silver medals to Wild-
ing Inc. for Child of Darkness.
Clnld of Light, sponsored by Fos-
ter Parents Plan, Inc. and to Re-
gan Productions, Inc. for No Ac-
cident, sponsored by the Ford
Motor Co. Wilding also received
a bronze medal for Pursuit of
Cleanliness, sponsored by the
Soap & Detergent Association.
A Group of "Documentaries"
• Documentaries was the name of
the group that brought a gold
medal to Hughes Aircraft Co. for
Next . . . the Men. Silver medals
in this special class were shared
by Lever Brothers" film Four Men
of India (Unilever Ltd.) and Pan
American Airways, with Symphony
in Steel. The single bronze medal
was awarded S. H. Benson Ltd.
(England) for Bank Ahead, spon-
sored by the National Commer-
cial Bank of Scotland.
Films to Introduce Products
• Product Presentations were hon-
ored by the gold medal award to
Audio Productions for We Had An
Idea, sponsored by the Aluminum
Company of America. Silver med-
als were shared by Atlas Copco
(Sweden) for Building With Air
and Condor Films Ltd. (Switzer-
land) for Hilti Fastening System.
sponsored by Hilti, Inc. Bronze
medals went to Firestone Coated
Fabrics for Ounces of Prevention
and J. M. Korn & Son, Inc., for
Let's Make a Pie.
Awards to Insurance Films
• Insurance Film awards wound
up a long list. The gold medal
winner was John Sutherland Pro-
ductions, for Tlxe Man from
A.U.N.T.LE., sponsored by the
Insurance Information Institute. A
silver medal was given Cinema 65
Inc. for To Fall or Not to Fall,
sponsored by Aetna Life & Cas-
ualty Companies. The final bronze
medal for motion pictures was
given Travelers Insurance Co. for
The Quality of the Time.
FILMSTRIP WINNERS
■ii 20 gold, silver and bronze med-
als were given producers or spon-
sors of filmstrips submitted to the
New York event. Here's the com-
plete list:
• Sales Presentation: gold award
to the Metropolitan Life Insurance
Company for Leadership. Silver
medals to the United Presbyleiip.n
Church for TIG, and to Ideeratio
Productions (Germany) for Wie
die Alten Speisten. sponsored by
Kraft Gmbh. Bronze medal to
Griswold-Eshleman Co. for The
Hidden Giant, sponsored by Foun-
dry Magazine.
Filmstrips for Training
• Training Filmstrips: another
gold medal award to the Metropol-
itan Life Insurance Company for
AID A is not an Opera. Silver
medals to Jay Reich Advertising
for Trucraft Custom Draperies and
to Worley Thorogood Productions
(England) for B.M.C. Insight 10,
sponsored by the British Motor
Corp. Bronze medals were shared
by Gotham Film Producticns lor
Just a Secretary, sponsored by the
First National City Bank and to
72
Bill Stokes Associates, Dallas, for
The Right Man for the Job, spon-
sored by Campbell-Taggart Bak-
eries.
• Public Relations Filmstrips: a
gold medal award to Geyer, Mercy
& Ballard. Inc. for Aba in Action,
sponsored by the American Bar
Association. Silver medals were
shared by British Overseas Air-
ways for 7"/;/.? is BO AC and TIxe
Cliartinakers, for the The Story
of the Stanley Works, sponsored
by the Stanley firm. Bronze med-
als went to Ideeratio Productions
(Germany) for Sonderscnulen in
Hessen and to Tarot Associates for
Sterling Silver, sponsored by the
Sterling Silversmiths Guild of
America.
Public Ser\ice \'ia Filmstrips
• Public Service filmstrip honors
(gold medal) went to Steeg Pro-
ductions for A Visual Fable, spon-
sored by Eastman Kodak; a silver
medal added to Ideeratio (Ger-
many) laurels, honored for Lerne
lachen ohne zu weinen, sponsored
by Industriegewerkschaft Metal.
Bill Stokes Associates took another
bronze medal for A New Look at
the Old Sauce, sponsored by the
Texas Commission on Alcoholism.
and Filmstrips for Schools
• Educational filmstrip honors
were headed by the gold medal
given Communication Films for
1492, produced for Revell, Inc.
Bear Films complemented its grand
award trophy in the Filmstrip cate-
gory with a silver medal for An
Introduction to India. Another
bronze award went to the Metro-
politan Life Insurance Company,
this time for How to Succeed in
Life Insurance. •
* * *
"Super-8 Sound Film Source
Guide" Offered by Technicolor
i'~ A new Sound Film Source Di-
rectory listing super 8 optical
sound films is available from the
Commercial and Educational
Division of Technicolor. Inc.
Seventeen film producers across
the country have adopted the super
8 optical sound format for Techni-
color Model lOOOA instant movie
projectors. Over 900 individual
film titles are listed in the direc-
tory. The new sound directory
adds to the Commercial and Edu-
cational Division's reference li-
brary which already includes the
4,300-title Source Directory for
standard 8 and super 8 silent films.
For a free copy of the silent or
sound source guide write: Bar-
bara Bollinger, Technicolor, Inc.,
1300 Frawley Drive, Costa Mesa,
California 92627. Mention this
item in Business Screen. •
BUSINESS SCREEN
Call 661-6370,
and start receiving
your own
personalized copies.
A NEW. (BUT VERY EXPERIENCED). COMPREHENSIVE MUSIC AND SOUND
EFFECTS SERVICE. FRESH. CONTEMPORARY MUSIC LIBRARIES AND CREATIVE.
ORIGINAL SCORES THOUGHTFULLY EDITED FOR YOUR SPECIFIC REQUIREMENTS.
NUMBER 7 • VOI.l ME 28
73
Camera Mart solves equipment puzzles.
Equipment puzzles are easy for us. Because we
have all the pieces. We rent and sell the latest
type of motion picture, studio and location pro-
duction equipment and that includes: 16mm and
35mm sound and silent cameras, sound recording
equipment and wireless microphone systems.
Also editing and projection equipment, crab
dollies, quartz lights, and long range zoom lenses.
But equipment is only the beginning. Camera
Mart also provides the service, the reliability and
the skilled maintenance that you need to complete
the picture.
Now — see how it all fits together.
THE
CAMERA MART
INC.
1845 BROADWAY (60th ST.) NEW YORK, NY. 10023 212-757-6977
SALES O SERVICE O RENTALS
74
BUSINESS SCREEN
Bold-Face lines indicate display advertising
appearing in other pages of this edition.
NKW KNGI.AND STATES
Bay Stale Film Productions, Inc 76
METROPOLITAN NEW YORK
Arta Laboratory. Inc 76
Bebcll & Bebell Color Laboratories,
Inc 76
C'hroma-Lah. Inc 7S
Cincque t olorfilm Laboratories. Inc. . . 78
Color Kiim Corporation 78
Crilerli>n Film I.ah, Inc 79
Dcl.uxe l.ulionilories, Inc 80
Du .\rt Film Laboratories — Du Art
Color Corporation 80
Filmlah. Inc 81
Guffanii Fi.ni Laboratories, Inc 81
Kin-O-Lux. Inc 82
Lab-TV 82
Manhallan Color Laboratory. Inc 7S
Mecca Film Laboratories Corporation . 83
Movielab, Inc 83
Perfect Film Laboratories, Inc 84
Precision Film Laboratories, Inc 84
Slide-O-Chrome Corporation 78
Swift Motion Picture Laboratories. Inc. 85
JVC Laboratories. Inc 85
Technical Film laboratories. Inc 85
VS. Photographic F'quipment
Corporation 86
Video Film Laboratories 86
MID-ATLANTIC STATES
Alpha Film Laboratories 76
B>ron Motion Pictures, Inc 77
C'alvin-DeFrcnes Corporation 77
Capital Film Laboratories, Inc 77
Creative Arts Sludio. Inc 78
Holland-VVegman Laboratories. Inc. . . 82
National Cine Laboratories. Inc S^
Pittsburgh Motion Picture Lab. Inc. ... 84
Varsity Film Lab 86
WRS Motion Picture Laborator>' 86
SOUTHEASTERN STATES
Delta Pictures. Inc 79
Motion Picture Advertising Corpora-
tion 8.1
Motion Pictures Laboratories. Inc 8.1
Pan Vmcrican Films 84
Ricla Films, Inc 85
Russell Film Laboratories 85
Southeastern Film Processing Com-
pany 85
METROPOLITAN CHICAGO
Chicago Film Laboratory. Inc 78
Cinema Processors, Inc 79
Colburn, (ico. \\. Laboratory, Inc 79
DcLuxe (General of Illinois 80
Douelas Film Industries, Inc 80
Filmack Studios 80
Film Services. Inc 81
Fischer Photographic Laboratory, Inc. . 81
Lakeside Laboratory 82
Mid-America Color Labs 83
MID-WF-STERN STATES
Bennett. John R. Laboratory 77
Calvin Productions. Inc 77
(continued ox the followinc pace 75)
NUMBER 7 • VOLUME 28
f
the business screen
»uyer's guide to
film laborator
& other specialized
ilm/tope production
,• «♦
servic^acilities
in the United States
Canada and abroad
il®i^^^Kli®il. OWE
I
(CO>rrD*UED FROM THE PRECEDING PACe) [
Cincinnati Film Laboratories, Inc
79
Escar Motion Picture Service
80
Film-Art, Inc
80
Film Associates, Inc
80
General Film Laboratory, Inc
81
Sly-Fox Films, Inc
85
Studna, Louis Films
85
SOUTHWESTERN STATES
A-V Corporation
76
Jamieson Film Company
82
Photographic Laboratories
84
Southwest Film Laboratory, Inc
85
MOUNTAIN STATES
Photo Tech Laboratory
84
Western Cine Service, Inc
87
METROPOLITAN LOS ANGELES
Acme Film Laboratories, Inc
76
Carleton Laboratory
78
Cine-Craft Corporation
78
Cinema Research, Inc
79
Color Reproduction Company
79
Consolidated Film Industries 78
79
Film Service Laboratories. Inc
81
General Film Laboratories
81
Hollywood Film Enterprises, Inc
82
Hollywood Valley Film Labs. Inc
82
Holmes, Frank Laboratories, Inc
78
Identicolor Laboratory, Inc
78
Modern Movies Film Laboratories,
Inc
83
84
Pacific Colorfilm Inc
Pacific Title & Art Studio
84
Technicolor Corporation of America . .
86
Telefilm Industries. Inc
86 :
WEST COAST: CALIFORNIA
Cine-Chrome Laboratories
79
Highland Laboratories
82
Motion Picture Service Company ....
83
Multichrome Laboratories
83
Palmer, W. A. Films, Inc
84
PACIFIC NORTHWEST
Alpha Cine Laboratory
76
81
CANADIAN LABORATORIES
Graphic Films Limited
87
Pathe Humphries of Canada Ltd
87
Quebec Film Labs
87
PRODUCTION SERVICES' INDEX ,
Animation Services
87
Film Editing Services
89
Effects & Opticals
90
Film Treatment and Rejuvenation ....
91
Film Storage and Handling Services . .
91
Music for the Film
92
Sound Recording Services
93
Slidefilm Recordings
94
Stockshot Libraries
95
Titles for the Film
95
Special Film Services
96
Translation Services for the Film
96
Videotapes and Transfers
97
Preview Theatres
97
SPECIAL GUIDE FEATURES
National Distributors of the Sponsored
Film, begin on page
32
Specialized Film Writers
97
A-V CORPORATION
2518 North Bhd., Houston, Texas 77006
Phone: JA 3-6701 AC: 713
Year of Incorporation; 1945
J. C. Rebman, President
Wm. B. Fadon, Vice President & Secretary-
Treasurer
Albert P. Tyler, Executive Vice President
Dave Cazalet, Executive Director
16mm Services: Complete black & white and
color laboratoi-y. Reversal and negative-positive
printing & processing. E.C.O. and E. F. Optical
interncgatives with scene to scene additive color
correction. Color positive and reversal release
printing.
8mm Ser\'ices: 8mm printing, processing mag-
netic sound and cartridge preparation.
Special Services: optical effects & printing, dupe
negatives, color intemegatives, black & white
master positives, Ektachrome or Kodachrome mas-
ters with scene-to-scene color correction; editing
and recording, re-recording of magnetic tape,
transfer to film; conforming films for printing;
animation, sound stage; titles.
Videotape transfer — to 16mm and 8mm mag-
netic or optical sound.
Member: Association of Cinema Laboratories.
ACME FILM AND VIDEOTAPE
LABORATORIES, INC.
A Subsidiary of Filmways, Inc.
1161 N. Highland Avenue, Hollywood,
California 90038
Phone: HO 4-7471 AC: 213
51 \V. 51st St., New York, N.Y. 10019
Phone: LT 1-9200 AC: 212
Year of Incorporation: 1945
Mel Sawelson, President
David Christopher, V.P. & Treasurer
Irving Kahn, Sales Manager
Pete Wood, Chief Engineer
John Killough, Lab Supt.
Milton Shefter, V.P., Sales (New York)
35mm Services: transfer video tape to film.
16mm Services: color and black & white film
processing & printing; color and b&\v videotape
transfer to film.
Special Senices: \'ideotape recording and dupli-
cating; videotape mixing; color and b&w film
to videotape; electronic tape editing; tape view-
ing; helical scan duplicating and film transfers.
ALPHA CINE LABORATORY, INC.
East 213 Second Avenue, Spokane, Washington
Phone: RI 7-8009 AC: 509
Year of Organization: 1967
Leslie E. Davis. President
George Har\ey, Vice President
Hughie Tanner, Manager
16nim Ser\ices: ECO-2 & Me-4 Ektachrome
processing; Eastmancolor negative/positive proc-
essing; black & white negative, positive & re-
versal processing; Additive color printing. Ink
edge numbers. Ultrasonic cleaning. Permafilm.
Optical sound tracks.
8mm Services: Super 8 black and white reversal
processing.
ALPHA FILM LABORATORIES
P. O, Box 5325, Baltimore, Maryland 21209
Phone: CL 2-4150 AC: 301
Year of Organization: 1919
W. E. Wood, Owner
35mm Services: developing, printing, tides, sound
recording.
16mm Services: reversal processing, developing
& printing, titles, sound recording — live or from
tape.
ARTA LABORATORY, INC.
723 Seventh Ave., New York, N.Y. 10019
Phones: JU 6-7556/7 AC: 212
Wilham Kapelmaster, President
35mm Services: black & white negative and
positive developing and printing; dupes; F.G.M.;
work-prints and release; high contrast developing.
16mm Services: black 6c white negative and posi-
tive developing and printing; TV spots.
Special Services: optical negatives developed
continuously.
BAY STATE FILM PRODUCTIONS, INC.
35 Springfield Street, Agawam (Springfield),
Massachusetts 01 101
Phone: 734-3164 AC: 413
Branch: 80 Boylston Street, Boston, Mass.
Phone: HA 6-8904, Lowell Wentworth, Vice
President, in charge.
Year of Incorporation; 1943
Morton H. Read, President
David Doyle, Exec. Vice President
Harold O. Stanton, Vice President, Public
Relations
Lowell F. Wenhvorth, Vice President, Advtg.
& Sales Promotion
Francis N. Letendre, Vice President,
Laboratory
A. Herbert Wells, Treasurer
Harold M. Fischer, V.P. and Production Mgr.
Keimeth E. Alexander, Vice President,
Sound Dept.
35mm Services: black & white and color live
action photography; animation camera; dubbing
and equalization; interlock projection, Moviola
and sound readers.
16mm Ser\ices: black & white and color Uve
action and animation photography; interlock pro-
jectors; synchronous magnetic recording; printing
labs for color and black & white, black & white
processing, positive, negative, reversal. Moviolas
and sound readers.
Special Services: hot press titles in color and
black & white; still photography, color and black
& white; sound slidefilms, color and black &
white; screening rooms; animation department;
foreign language dubbing; script services; record-
ing; printing; processing; soimd stage; set design-
ing; carpenter shop; film vaults.
BEBELL & BEBELL
COLOR LABORATORIES, INC.
108 West 24th Street, New York, N.Y. 10011
Phone: 924-8573 .\C: 212
Cable address: LABSBEBELL, N. Y.
Year of Incorporation: 1951
76
BUSINESS SCREEN
BEBELL & BEBELL: CONTINUED
Nonnaii Lars liebell, PreiHdent
Artliur Frederick Bebell, Vice President
Joan Aiiiie Bebell, Secrelary-Treasurer
35min Scnices: Ektachrome and black-&-white
reversal de\eloping and printing; work prints
and release prints in color and black & white;
black & white work print conversions from color;
reductions to 16mm. High-speed Ektachrome
processing and printing; color intemegatives, re-
lease printing.
16mm Services: Ektachrome and black & white
reversal processing and printing; work prints and
release prints in color and black & while and
black & white work print conversions from color;
color intemegatives; release printing. High-speed
Ektachrome processing and printing; Commer-
cial Ektachrome ECO-2 7253 developing and
printing.
Fitmstrip and Slide Services: animation camera
masters (color and black & white); in single and
double-frame and framelcss horizontal (no frame
lines); answer print service; canning services;
special cartridge mounting. Slides and \'u-Graphs
in e\erv size, mount-processed and enlarged or
reduced, in color and black & white from art and
transparencies.
Color Microfilm Ser\ices: high-resolution 16mm
and 35mm processing, sprocketed and non-
sprocketed; aperture card mounting.
Medical Services: 35mm X-ray film and process-
ing; 16mm and 35mm Roentgen cinematography
duplication; cine-fluoroscopy duplication; 35mm
to 1 6mm reduction printing; titling and special
effects. Color microfiche.
JOHN R. BENNETT LABORATORY
1617 .\bcrdeen .\ve., Columbus, Ohio 43211
Phone: AM 3-7007 AC: 614
Year of Organization: 1951
John R. Bennett, Oivner and Manager
Bunnie Coffey. Sccrclan/
Caldwell Richeson, II, John W. Coffey
16mm Ser^ices: fast service on 16mm processing
reversal and negative black & white; release
printing; workprinls, reversal and negative;
printed edge numbering.
Special Services: editing; film repairing and
cleaning; make titles.
^
Other services
featured in
this Guide . . ,
( National listings begin on page .32 )
( Representatives are listed on page 102 )
( Listings of specialists begin on page 97 )
BYRON MOTION PICTURES, INC.
1226 Wisconsin .\vtMuc, N. W'., Washington,
D. C, 20007
Phone: FE 3-4000 AC: 202
New York City Phone: CO 3-7732 AC: 212
Year of Incorporation: January, 1957
Byron Roudabush, President
Dudley Spruill, Vice President /Gen. Manager
Irvin Meyers, Vice Pres., Production
.\rthur Rescher, Sales Martager
3.5nun Ser\iccs: black & white spray negative
■uid positi\e processing. Black & white contact,
step & blowup printing. 35mm/32mm printing.
16mm Services: black & white negative, positive
and reversal processing. Color negative-positive
processing. Ektachrome processing. Black &
white and color printing. Contact, step, reduction,
1-to-l optical and additive printing.
Other Laboratory Services: edge numbering, ul-
trasonic cleaning. Peerless film treatment, mag-
netic striping.
Other Services: 35nun 16mm editing, conform-
ing, music librarv, editorial, room rental; Westrex
sound, recording, maing, transfer-to-optical print-
ing track, interlock.
Member: Association of Cinema Laboratories.
CALVIN PRODUCTIONS, INC.
1105 Truman Road, Kansas City, Missouri
64106
Phone: HA 1-1230 AC: 816 Cable: Calvin-Fox
Year of Incorporation: 1931
Leonard Keck, President
William Hedden. Vice President
Frank Barh\'dt. Vice President— Production
James Hash. Sccrctary-Treasiirer
James .Moore, Production Manager
James Bannister. Services Manager
Donald .S. Phillips. Manager-Contract Division
William Scrogin, Operations Manager
Larrv' Kauffman, Director of Marketing
33mm Services: color and black & white release
prints; black & white dupe negatises and master
positi\es; color internegati\es and interpositives.
3.5mm processinj;, color and black & white.
Dailies — color and black & white — pictures
and sound, 3.5mm-16mm reductions.
16mm Services: color and black & white reversal
and positive release prints. Color and black &
white workpriiits; ink-printed edge-numbering;
black & white dupe negatives and color inter-
neRatives. 16mm processing — Ektachrome com-
mercial and ER, exterior Kodachrnme and Type
A, black & white re\ersal and negative.
8mm Services: 16mm-8mm reduction printing.
8mm color and black & white reversal and posi-
tive relea.se printing; black & while dupe nega-
tives; color intemegatives; sound transferring,
Super-8; standard 8. Release prints with optical
or magnetic sound; cartridge loading.
Special Services: scripting, location & sound stage
photography, sound recording and transferring
("4" and magnetic film), multiple channel mix-
ing to photographic printing tracks (negative,
iwjsilive. .3.5mm, I6mm). Music and soimd effects
libraries and recording, original scoring, staff
narrators; set design and constructi(m; tilling and
animation, storyboards; editing, cutting, and con-
forming services.
Member: Association of Cinema Lalioratories.
iFiLi L^iD^^TiQi^v mmi
CALVIN-DeFRENES CORPORATION
(East Coast Subsidiarv of Calvin Productions,
Inc., Kansas City, Mo.)
1909 Butlonwood Street, Philadelphia,
Pennsylvania 19130
Phone: 563-1686 AC: 213
Telex: CALDEFCORP PHA 83-4316
Date of Organization: 1916
Date of Reincorporation: 1963
Stephen A. Ciechon, President
Gene A. Carr, Vice-Pres.-Production
Russell K. Spear, Director of Marketing
Ronald L. Da\is. Office Manager
John Heidenreich, Director, Prod. & Services
Edward B. Maguire, Equipment Sales &
Rental Agent
Henry D. .\lcKee, Art & Animation Director
Robert R. Collom, Sound Director
John Goraj, Plant Manai^erjSet Designer
Paul Scaramucci, Editorial Supervisor
Jack .\Iehlbaum, Cameraman
Jack Polito, Special Effects
16mm Services: Processing: Ektachrome, all
types; black & white reversal and negative. Color
and black & white reversal and positive release
prints and w-orkprinls; edge-numbering; color in-
temegatives and black & white dupe negatives;
Ektachrome masters; sound track dupes.
8mm Services: Standard and Super 8mm reduc-
tiim printing of 16mm films (color & b&w), si-
lent, optical and magnetic sound; color intemega-
tives, and black & white dupe negatives from
3.5mm or 16mm films.
Producer Services: Motion picture and slidefilm
productions from script to release prints. Com-
plete 35nun 16mm facilities for photography, ti-
tling and animation, sound recording and mixing
— magnetic and optical, music and sound effects
libraries, editing and conforming, studio and
equipment rentals and sales, set design and con-
struction.
*
CAPITAL FILM LABORATORIES, INC.
470 E. Street, S. W .. Washington, D. C. 20024
Phone: Dl 7-1717 .\C: 202
1998 N. E. 150th St., North Miami, Florida
33161
Phone: 949-3242 .\C: 305
Year of Incorporation: 1949
Alfred E. Bruch, President
William N. Brooks, Vice President
Garland C. Misener, Vice President, Technical
Director
Sam C. Gale, Vice President. Sales
N. Dean Cole. Customer Relations-Sales,
Washington, D.C.
Joseph K. Hooper. Customer Service
Vera L. Labrie, Customer Service
James P. Cu.ster, Customer Service
A. Bruce Conrad. Production Control
Jack Clink. Sinind Director
Robert II. Johnson. CIm-f Editor
Betty L. Seabolt. Treasurer
Bob W. Hiltwinc, Grn. Manager-Miami
35mm Services: color negative processing; nega-
lixe-posilive color printing and processing; black
& white negative and jxisitive processing and
printing. (Continued on next page)
SERVICE BUYER'S GUIDE
iFM L^M^Mdi^v mmi
CAPITAL FILM LABORATORIES:
16mm Sen ices: Kktacliriiiiif picicrssiiig. all types:
black & white negative and positive processing
and printing; color reversal printing; negative-
positive color printing; 35mni to 16nnn reduction
printing; 35 32nini processing and printing.
Siwcial Services: 35mm and 16mm film editing;
nuisic and sonnd effects editing; music library;
sound effects library; title service (by sub-con-
tract); sound recording service — 35mm, 16mm
mixing, narration recording, post-sync dubbing;
location recording; recording to 35mni, 16nim,
35 32mm optical track.
Other Special Ser\ices: magnetic striping, Vac-
numate treatment, edge numbering, ultra.sonic
cleaning, reels and cans; videotape to film trans-
fers (bv sub-contract) with our negative proc-
essing and control.
Member: Association of Cinema Laboratories.
CINE-CRAFT CORPORATION
8764 Beverly Blvd., Hollywood, California
90048
Phone: 652-7357 .\C: 213
Year of Organization: 1948
George Widing, President
Dei
. D;uiiel, Executive Vice President
CARLETON lABORATORY
7608 San Fernando Road, Sun Valley,
California 913.52
Phone: 767-8507 AC: 213
Year of Organization: 1949
C, H, Carleton, Owner
Paul V. Manor, Manager
16mm Ser\iees: specialize in color duplication.
Special Services: \'itatreating film preservation.
LABORATORIES SPECIALIZING IN FILMSTRIP & SLIDE PROCESSING & PRINTING
CHICAGO FILM LABORATORY, INC,
1322 \\ . Belmont Avenue, Chicago, III, 60657
Phone: 935-67S5 AC: 312
Y'ear of Incorporation: 1926
Eugene G. Josepbson. President
Robert D. Casterline, Vice President
Fred Piemonte, Lahoratorij Manager
35mm Services: processing and printing of black
& white picture and sound track. Negative-posi-
tive color filmstrips.
16mm Services: processing, contact and reduc-
tion printing of black & white; re\ersal and neg-
ative-positive color.
Special Services: recording, mixing and trans-
ferring of 16mm and 35mm and Va"; Magnetic
and optical editing.
CHROMA-LAB, INC,
311 West 43rd St., New York, N.Y. 10036
Phone: 246-0970 AC: 212
Date of Organization: Feb. 1966
Warren R. Smith, President
Norm Jeffrey, Lah Supervisor
Fred Olmstead, Technical Supervisor
Dale Farkas, Sales
16mm Services: Color and black & white reversal
and negative positive release printing. Color and
black 6i white workprinting.
8mm Services: High quality release printing —
color and black & white; cartridge and film treat-
ment service.
■^^ this ssmbol appearing over a
listing in these pages indicates that display ad-
vertising containing additional useful reference
data appears in other pages of this Bn\ er's Guide.
CINEQUE COLORFIIM LABORATORIES, INC.
424 E. S9th St,, New York, N,Y. 1002S
Phone: SA 2-5837 AC: 212
Sannicl Marcu.s, President
H. Sperling, Treasurer
Services: Filmstrip production, duplication; 35-
mm slides in 2x2 mounts; reproductions from
negati\'es, transparencies or art work; direct re-
versal or negative positive methods,
COLOR FILM CORPORATION
500 Halstead Avenue, Mamaroneck, New York
10.543
Phone: 698-6350 AC: 914
933-3322 (New York City) AC: 212
Year of Organization: 1950
Richard \. Jayson, President
C. Nelson Winget, Vice President
Maureen K. Hallam, Office Manager
Arthur M. \'ilchick. Production Manager
Thomas C. Richter, Customer Service
Pat Mule, Engineering
Fred Gauthier, Research & Control
35mm Services: color filmstrips and quantity
2x2 slides onlv; printing and processing Easbiian
Color Negati\e 5251, Eastman Cxilor Print 5385
and Kodak 6008 Internegati\e; master negati\e
preparation; A6cB printing; interpositive, dupe
negative and internegative preparation and proc-
essing; automatic slide mounting; packing of
filmstrips and related materials.
Special Services: processing only misc. size East-
man Color Print including 35mm Quad Eight
(7385).
^
CONSOLIDATED FIIM INDUSTRIES
Filmstrip Dept., Title & Optical Div.
9.59 Seward St., Hollywood, California 90038
Phone: (213) 462-0881 Telex: 06-74257
Cable: CONSOLFILM
Lou Li\ingston, Head of Filmstrip Dept.
35mm Ser\iees: exclusive agents for 35mm Ekta-
chrome commercial in cassettes. Re-photograph-
ing of transparencies, flat art (reflection copy),
overlaid materials, small dimensional objects,
to pro\ide filmstrip negatives, preparation of in-
ternegatives, color master positives, dupe nega-
tives; release prints; packaging; 35mm color slide
duplication.
(sec complete hsiing under Film Laboratories)
CREATIVE ARTS STUDIO, INC.
814 H Street, N.W., Washington. D.C. 20001
Phone: 737-0302 AC: 202
Date of Incorporation: 1942
Milton R. Tinsley, President
Phillip G. Arnest, Vice President
William Watson, Treasurer
Richard Conger, Technical Dir., Photo Lah
Services: artwork; hot-press titles; filmstrip and
slide animation camera service; automatic 2x2
slide binding and automatic slide duplication.
FRANK HOLMES LABORATORIES, INC.
1947 First Street (Box 991), San Fernando,
California 91340
Phone: EM 5-4,501 AC: 213
Year of Incorporation: 1948
Frank A. Holmes, President
Kenneth .\1. Bell. Vice-Pres. I General Manager
3Smm Services: color processing Ansco reversal
and Kodak color positive. 35mm or 8mm per-
forated; 35mm color filmstrip masters and re-
lease prints; 35mm color slide duplicating.
^
IDENTICOLOR LABORATORY, INC.
849 North Highland .\\enue, Hollywood,
California 90038
Phone: 469-2946 AC: 213
Year of Incorporation: 1961
Dalton B. Creaser. President
William Beale, Vice President
Florence Creaser, Secretary & Treasurer
35mm Services: filmstrip masters, color printing,
art and hot press titles; cutting, canning and
packaging.
Special Services: 35mm slide duplicating, auto-
heatseal mounting, imprinting, and packaging;
original Ektachrome copies of flat art or products.
MANHATTAN COLOR LABORATORY, INC.
210 West 65th St., New York, N.Y. 10023
Phone: TR 3-1919 AC: 212
Year of Incorporation: 1952
SelwNu Bobbins, President
George Paterakis, Vice President
Sol Sturman, Controller
Sandra Snyder, Customer Service
Chuck lanuazzo. Production Control
Ralph Rosado, Head Cameraman
35mm Ser\ices: color film processing of E. K.
negative and positive; 35 46mm Ansco reversal.
Specialized facilities for slides, filmstrips and slide
mounting. E. K. negative, E. K. positive, Ansco
revers;d ;' continuous ninning processing machines;
automatic slide mounting machines; automatic
processing for E. K. 6008'"negati\e. Cutting, can-
ning, X'acuumating and distribution services.
SUDE-O-CHROME CORPORATION
155 E. 24th St., New York, N,Y. 10010
Phone: 683-8833 AC: 212
Harvey Hament. President
Sam Kalin. General Manager
Carl Dr\er, Vice President
Joe Burke, Vice President
Services: complete lab for color filmstrips, pho-
tographv, processing and printing; color slides;
color prints and transparency. Facilities for shoot-
ing, processing and printing slides, filmstrips.
tr.ansparencies." prints. Same day service on an-
swer prints.
78
BUSINESS SCREEN
CINE-CRAFT CORPORATION: CONTINUED
16min Ser\ices: all color aiitl black 6c white lab
ser\'ice.s.
8mm Senices: all color and black 6: white lab
seniles.
Special Senices: titles
CINCINNATI FILM LABORATORIES, INC.
370.5 Lonsdale Street, Cincinnati, Ohio 45227
Phone: 271-5540 .\C: 513
Year at Incorporation: I960
M. W. Hcrbst. Pn.wlciil
Max Lask) . \ itc President
Elizabeth Peters. Triastircr
16mm Services: color and black & white reversal
and negative release printing: workprints, key
or printed edgi- numbers; black 6: white dupe
negatives; 16nim processing, black 6c white nega-
tive or reversal; optical sound tracks.
Special Services: editing and recording; con-
forming film for printing; re-recording of mag-
netic tape to optical track; voice and music re-
cording.
0
^
CINEMA PROCESSORS, INC.
211 East Grand .\ve., Chicago, III. 60611
Phone: 642-6453 .AC: 312
Post Office Box 13653, Atlanta, Ga. 30324
Phone: 633-1448 AC: 404
A. "Ike" Bartimoccia, Prrsidcnl
Joseph Palese. Chicago Siiprrvixor
Philip Eimonciello. Atliiiila Siipcrvi.\iir
CINEMA PROCESSORS: CONTINUED
16mm Services: bl.ick and white negative and
reversal processing. 16mni additive B6;H printers,
reversal color processing and printing; complete
laboratorv and sound services.
CINE-CHROME LABORATORIES, INC.
4075 Transport Street, Palo .Alto, California
94303
Phone: .321-5678 .AC: 415
Year of Incorporation: 1957
Burton Smith, Prcsidint
Whitman Smith. Vice Prrs., Plant Engineer
John Hniil. Vice Pres., Sales
35mm Services: EK color negative processing,
additive color printing, dailies, ans. & release
printing. B 6i W negative processing, dailies, ans.
& relea.se printing.
16mm Services: Ektachrome, WtxW negative,
B&W reversal processing, color internegatives,
V3S8 prrK-essing & printing, 7387 printing.
8mm Services: 8mm to 8min, 16 to 8 reduction
— color 6< B&W reversal or positive.
Special Services: Ultrasonic cleaning, pcrmafilm,
including scratch removal, coding, vault storage,
film rejuvenation.
Phvsical E(|uipment: Ektachrome processor, color
positive processor — 1 6mm c-olor negative proc-
essor — .3.5mm. color positive processor .3.5mm.
B&W neg-posilive 16 .35 processor. B6cW I6mm
rev. processor. 1 6mm additive B6cH printers.
3.5mm additive B6tH printer. 8 to S printer, 16
to 8 redncticn printer, cinex. permafilm m.ichine.
Member: .Associ;ili<>n of Cinema Laboratories.
^
CINEMA RESEARCH, INC.
716 N. LaBrea Ave.. Hollywood, Cal. 90038
Phone: WE 3-9301 .AC: 213
( Sec complete data under Effects & Opticals)
GEO. W COLBURN LABORATORY, INC.
164 N. \\;ickcr Drive, Chicago. 111. 60606
Phone: 332-62S6 AC; 312 Cable: CiOLAB
Year of Organization: 1939; Inc.: 1946
George W. Colbuni, President
Robert .A. Colbuni, ii.vrcii/ice Vice President
Francis W. Colbuni. Secretary & Treasurer
Rene G. Mathicu, Vice President — iMhoratory
Operations
Charles L. Y'oung, Mgr., Printing I Processing
CUde Ruppert, Producer Services
Henr\- Zenner, Slidefihii Titles Idtiini & 35i(i»i
Animation
Robert S. Throop. Sales Manager I
Ravniond Cizarnik, Order Control j
Allen Hilliard. Technical Information & Public
Relations Director
16mm Services: color inlemegative, positive and
reversal printing: black & white duplicate nega-
tive, positive and reversal printing; 16mni optical
printinsj from 35, 28. 17'2, 16, 9'2, 8; editing,
title, animation, producer service, narration re-
cording and W tape to 16mm magnetic and
16mni optical sound.
8mm Services: color positive reduction printing;
magnetic somid; Smm special optical printing
from 35, 28. 17V2; 16, 9Vi, 8.
Super 8 Services: Super 8 from 16mm: 8mm &
16mni from Super 8; Super 8 from Super 8.
.Animation Services: 35mm slidefilm in;isters and j
printing: duplicate slides, 16 35mm titles. |
Member: .AsscK-iation of Cinema Laboratories.
COLOR REPRODUCTION COMPANY
7936 Santa .Monica Bbd.. Hollywood, Cal.
90046
Phone: 654-8010 AC: 213 Cable: COLRE
Year of Organization: 19.39; Inc.: 1946
Mary V. Layos, President
Reginald S. Dunn, Vice President — General
Manaser
E. Elizabeth Bailev. Secretary-Treasurer
Gerard ( Jeff ) Edwards, IMhoratory Contact
16mm Services: Kodachroiiie reversiil, color jMSi-
tive, black & white reversal and black ic \\hite
positive, silent and sound. Electro printing, nega-
tive track, vellow edge numbering, huninating,
etc.
8mm Services: Kodaclironie reversal, color posi-
tive, bhick 6c white reversiil and black 6c white
positive, silent and sound; reduction from 16inm
or 8 mm contact.
CONSOLIDATED FILM INDUSTRIES
A Division of Republic Corporation
959 Seward Street, Hollywood, California
9003S
Phone: HO 2-OSSl AC: 213 Telex: 06-74257
Cable: CONSOLFILM
Year of Organization: 1920
Sidnev P. Solow. President
Ted Fogelman, V.P. & Plant Superintendent
Ketmeth Jones, Asst. Secretary & Sales Mgr-
35mm Services: color and black 6c white nega-
tive developing, dailv prints and reK-ase printing;
overnight dailies; color and black 6c white dupli-
cate negatives; color master positives; fine grains;
blow-up internegatives.
16nini Services: color and black & white reversal
and negative positive release printing; workprints
— key or printed edge numbers; I6mm and 35/
32iTiin black 6f white dupe negatives and color
internegatives; I6mm prtKessing — Ektachrome,
black 6c white negative positive or reversal; East-
man color. Kod;ichrome printing. Masters.
Smm Services: color and black 6c white — re-
lease printing.
Special Services: 35mm 6c 16mm title and optical
service, color and black 6c white, including art
work 6c animation photogriiphv . Insert facilities.
A'ideotape-to Film Transfers: 35mm or 16mm
negatives from videotape recordings with either
35mm or 16mm reduction or contact release
prints.
35mm Filmstrip: 35mm color and black 6c white,
mastering, printing and processing.
Member: .Association of Ciinema Laboratories
Sustaining Member: Industry Film Producers As-
sociation; Society of Motion Picture & T\' Engi-
CRITERION FILM LAB, INC.
33 West (iOth St.. New York, NY. 10019
Phone: CO 5-2180 AC: 212
Y'e;ir of Incorporation; 19.50
Fred G. Todaro. President
Ernest Todaro. Secretary
Irving Schecter, Sales Maiui^er
35mm Services: c-olor and black 6c white, print-
ing and processing.
1 6mm Services: color and black 6c white, printing
ai'd process'ng.
Order Additional Copies of This Buyer's Guide
from Business Screen, Chicago 60626. $1.00 each.
DELTA PICTURES, INC.
327 Market Street, Shreveporl, Louisiana
71101
Phone: 42,3-2679 AC: 318
Year of Incorporation: 19.5.5
Robert V. Mena.sco. PresidiiU
R. E. Florsheim. Vice President
David Bramlett. Secretary Treasurer
Services: 8mm and 16mm black & white proc-ess-
ing onlv. Audio-visual equipment.
SERVICE BL YER'S GLIDE
7»
Filii i^ii^^Tsi^v mmi
DE LUXE LABORATORIES, INC.
850 Tenth Ave., New York, N.Y. 10019
Phone; CI 7-3220 AC: 212
Regional Plants and Sales Offices: 1418 North
Western .\venue, Los Angeles, Cal. 90027.
Phone: (213) 466-8631; General Film Lab-
oratories, 1546 N. Argyle, HolI>"wood, Calif.
90028; Phone: (213) 462-6171; De Luxe/
General of Illinois, 300 West Washington
Blvd., Chicago, lU. 60606. Phone: (312)
726-2975.
Year of Organization : 1914
G. Carleton Hunt, Prcsidc7it
Neal Keehn, Vice President-Sales
Kurt Kanis, Vice President. Operations
Fred Scobey, Vice President, Engineering
Norman Stein, Controller
Edwin Riester, Custmner Services Manager
35mm Ser\ices: color and black & white negative
developing and dailies; 35mm black & white and
color release prints and intermediate material.
16mm Ser\'ices: black & white negative develop-
ing and dailies, color and black & white release
printing including intermediate material.
8mm Services: Super 8 and regular 8mm. color
and black & white release printing — silent, mag-
netic striped sound or optical sound track (Super
8).
Special Services: 70mm color release printing;
35mm black & white and color filmstrip print-
ing including breakdown, canning, and labeling.
Member; Association of Cinema Laboratories.
DELUXE/GENERAL OF ILLINOIS
300 W. Washington Blvd., Chicago, HI. 60606
Phone: 726-2975 AC; 312
John G. Rogers, Vice President
Services: Complete 70mm. 35mm, 16mm and
8mm color and black & white laboratory services.
Sales and customer services — industrial, educa-
tional and other non-theatrical films; television
commercials and shows; 35mm filmstrip print-
ing; features — serviced through General Film
Laboratories, Hollywood or DeLuxe Laboratories,
New Y'ork.
DOUGLAS FILM INDUSTRIES, INC.
10 ^V. Kinzie Street, Chicago, Illinois 60610
Phone: MO 4-7455 AC; 312
Year of Incorporation: 1945
Fred C. Ra\mond, President
Arthur R. Jones, Vice President
D. P. Raymond, Vice President
35mm Services: Eastman negative-positive proc-
essing. Cinex testing. Acme color or black &
white registration printing and color coiTcction,
color or black & white contact and reduction
printing. Negative-positive Hi-contrast processing
and printing. Print thru and ink edge numbered
workprints. Photography and editing.
16mm Services: Additive printing Cinex testing,
Eastman color negative-positive printing and
processing; color internegatives; color reversal
DOUGLAS FILM INDUSTRIES: CONT'D.
printing; black & wliite negative and positive
printing and processing; master positives — dupe
negatives; work-printing; blow iips to 35mni neg-
ative-positive Hi-contrast processing and print-
ing; edge numbering and production release
printing.
8mm Services: Quad-rank optical reduction from
additive i)rintcd JGnini color internegatives. .Mag-
netic sound recording, ("artridge loading.
35mm Filmstrips; Processing EK6008, EK5251,
negative films. Printing & processing filmstrips
and 2x2 slides. Frame by frame color and den-
sity correction. Art & original photography.
Special Services: editing and recording to Vi"
and 16mm magnetic tape; optical transfer to
16mm film; 4 channel mixing, music library,
interlock .screening; 35mm and 16mm editing
and conforming; photography and make up of
titles; art for motion pictures and filmstrips; ani-
mation stand.
Member: Association of Cinema Laboratories.
DU ART FILM LABORATORIES
- DU ART COLOR CORPORATION
245 West 5,5th St., New York, N.Y. 10019
Phone: PL 7-4580 AC: 212
Branch (Canadian Subsidiary); Associated
Screen Industries, Ltd., 2000 Northcliffe
Avenue, Montreal, Canada
Y'ear of Organization: 1922
Irwin Young, President
Paul Kaufman, Executive Vice President
Robert Smith, Vice President
Stanley Plotnick, Vice Pres. & Treasurer
Bernard M. Kamber, Vice President— Sales
Robert Young, Secretary
Ray Fellers, Director of Sales
35mm Services: color and black & white release
printing; overnight dailies, black & white dupe
negatives and master positives; color internega-
ti\'es, interpositives, master positives; 35mm proc-
essing of color and black & white.
16mm Services: Ektachrome original processing
color and black & white reversal and negative
release printing; workprints — key or printed
edge mmibers 16mm and 35 /32mm black & white
dupe negatives and color internegatives; 16mra
processing of color and black & white negatives.
35mm Filmstrip: 35mm color and black & white
filmstrip printing and processing.
Member: Association of Cinema Laboratories.
ESCAR MOTION PICTURE SERVICE
7315 Carnegie Ave., Cleveland, Ohio 44103
Phone: EN 1-2707 AC: 216
Year of Incorporation ; 1925
E. S. Carpenter, President & Ch. of the Board
E. R. Rankin, Vice President
Virginia Brumenshenkel, Secretary-Treasurer
35mm Services: color and black & white release
printing; black & white dupe negative and master
positi\es; 35 to 16mm reduction printing with
hold frames; 35mm processing.
35mm Filmstrip; color and black & white film-
strip printing and processing.
IBrnm Services: color and black & white reversal
and negative release printing; work prints —
ESCAR MOTION PICTURE SERVICE:
key or printed edge numbers; black & white
dupe negatives and color intemegiitives; 16mm
processing of black & white negative and reversal
fihn.
Special Services: editing, recording and re-
recording of magnetic tape or film to optical
track; voice and music recording, conforming film
for printing; tv commercials, 16mm and 3.5mm,
bliick & white and color; 35 to 16niin optical
printing with frame holds.
FILAAACK STUDIOS
1327 S. Wabash Ave., Chicago, III. 60605
Phone; HA 7-4855 AC; 312
Year of Organization: 1919
Irving .Mack, Chairman of the Board
Bernard Mack, President
Joseph R. Mack, Executive Vice President
Pat Cascio, Vice President-Production
35mm Services: color and black & white release
printing; dailies; dupe negatives and master posi-
tives; processing; filmstrip masters. Printing and
processing.
16mm Services: color and black & white reversal
and negative release printing; work prints —
key or printed edge numbers; dupe negatives.
8nmi Services; sound or silent color & B&W
16mm to 8mm negative positive and reversal.
Special Services: still and motion picture photog-
raphy, studio or location, live, still and anima-
tion; editing; conforming; interlock screening;
recording services; tape duplicating facilities;
mastering, processing, pressings for discs for same
day acetate ser\ice; sound effects and music li-
brary; 35mm and 16mm magnetic equipment,
studio or location recording facilities; automatic
signalling for projectors; also pulse-bell signals.
FILM-ART, INC.
3407 Clifton A\enue, Cincinnati, Ohio 45220
Phone; 221-4158 AC: 513
Year of Incorporation: 19.50
Chas. H. Metzger. President
Ray M. Metzger, Vice President
16mm Ser\ices: color prcKessing: Eastman Ekta-
chrome processing; color printing.
FILM ASSOCIATES, INC.
4600 S. Dixie Highway, Dayton, Ohio 45439
Phone: 293-2164 AC: 513
Year of Organization: 1937; Inc.: 1946
E. Raymond Am, President & Gen. Mgr.
Mildred G. Am. Vice President. Treasurer
Clement Jacobs, Secretary
Robert Schwager, Expediter
George Whalen, Jr., Laboratory Supervisor
16mm Ser^ices: complete, b&w color printing,
editing, tilting, sound recording.
8mm Ser\'ices: processing only.
Member: Association of Cinema Laboratories
Editor's Note: these listings were compiled through
dihgent research, with three mailings used to re-
quest data from all known sources in the field.
.\nv corrections or omissions from these pages
will he provided in a subsequent Service Buyer's
Guide Supplement to be published early in the
coming \ear.
80
BUSINESS SCREEN
FILMLAB, INC.
130 West 46th St., New York, N.Y. 10036
Phone: JU 2-2863 AC: 212
Year of Incorporation: 1924
Joseph H. Bursch, President
3Smm Services: pliotograpliing, deseloping and
printing black 6c white and color filmstrips;
black & white dupe negatives; \ acuumating;
cutting and canning filmstrips; developing and
printing silent motion picture film; 35nim con-
tact printing on paper from 35mm negatives;
double frame printing for 2.\2 slides.
16nim Services: developing and printing 16min
negative film (black & white silent only); reduc-
tion printing from 3.imm black & white negative
to 16nim positive black & white to 16mm black
& white negative.
Special Services: developing 3.5mm unperforated
negative; developing 56mm, 65mm, 70mm
90mm, and aerographic black & white negative
(no prints); developing microfile, oscillograph
and special scientific recording material photo-
graphed on 35mm black & white film.
FILM SERVICES, INC.
113-119 West Hubbard St., Chicago, HI. 60610
Phone: 644-0735 .\C: 312
Year of Organization: 1947; Inc.: 1953
Lawrence S. P. Hanchek. President
Helen E. Hanchek, Secretary-Treasurer
35mm Services: printing and processing of black
& white negative and positive; printing of color.
16mm Services: printing and processing of black
& white negative and positive; printing of color;
optical sound transfers.
8mm Services: printing and processing of black
& white; printing of color; sound recording.
FILM SERVICE LABORATORIES, INC.
6327 Santa Monica Boulevard, Los Angeles,
California 90038
Phone: HO 4-5141 AC: 213
Gilbert R. Scott, Vice-PresideiU & General
Manafier
Lou \"incent. Laboratory Superintendent
Virgil St. Clair, Plant Manager
35mm Services: black & white and color — de-
veloping, daily and releixse printing; splicing,
coding, projection and 35mm Ektachrome (ER
5357 & ER 52.58) processing.
I6mm Services: black & white, Ektachrome, Ko-
dachrome and Eastmancolor — developing,
dailv' and release printing, all allied laboratory-
services including splicing, coding, projection.
8nim Services: release printing, black & white or
color; contact or optical reduction.
Special Services: I6nim color dailies, 8 hour serv-
ice IBtnm Ektachrome and ER processing, 35mm
Ektachrome and ER processing; transfers from
tape to motion picture films, editorial rooms, !
theater; t'ltra.sonic cleaning equipment.
FISCHER PHOTOGRAPHIC
LABORATORY, INC.
6555 West North Avenue, Oak Park, lU. 60302
Phones: EV 6-6603 AC: 312
Year of Organization; 1949
Eugene J. Fischer, President
Joseph E. Fischer, Vice President
Don F. Fischer, Vice President
Bill Boni, Lah Manager
16mm Services: negative, positive, reversal, color
and sound track processing; daily black & white
and color v\ ork prints — optical or ink edge num-
bers; master positives, dupe negatives, inter-
negatives, color masters, optical printing; black
& white positive and color positive release print-
ing; reversal black and white and reversal color
release printing; A-B roll printing; variable dis-
solve and fade length. Daily pickup and delivery
of Ektachrome and Ektachrome ER to Eastman
Chicago. Title photography, hot press cells, crea-
tive art; conforming, special effects. Studios nar-
ration recording, narrators, multi-channel inter-
lock with picture; voice, music and sound effects
mixes. 16mm magnetic, edge or center track,
\EO-pilot and Rangertone V4" tape recording
and transfer. Optical sound tracks.
8mm Services: color positive, color reversal and
black 6i white 16mm to 8mm reduction printing
— magnetic sound. Contact 8mm prints. Fair-
child and Technicolor magazine loading service.
Special Services: creative editing, interlock
screening, little theatre, magnetic striping, film
cleaning. Peerless treatment, repair, vault storage,
spooling, canning, labeling and drop shipment.
FORDE MOTION PICTURE LABS
306 Fairview .\venue North, Seattle, Wash.
98 1 09
Phones: 682-2510 II AC: 206
In Portland. Ore.: 2153 N.E. Sandy Blvd.
97232
Phone: 234-0553 AC: 503
Year of Organization: 1949
Ed Watton, Ou-'ner
16mm Sen ices: .\nscochronie, Ektachrome, black
& white negative positive, reversal processing;
color and black & white duplicating, editing and
related services; magnetic striping.
Member: Association of Cinema Laboratories.
I
*
A Listing of Professional Specialists
"C: 'I'ht* (.tiinp.inu-s invilcd iu Mibniit listing
data for this liuver's Cliiide are recognized
professional specialists within the service
groups alphabeticallv' indexed for the con-
venience of our worldwide reader family.
GENERAL FILAA LABORATORIES
(A Division of DeLuxe Laboratories, Inc.)
1546 North .\rgyle .Avenue. Ilollv-vvood. Cali-
fornia 9002S
Phone: 402-6171 AC: 213 Telex: 6-74345
Yeiir of Organization: 1953
Divisional status: October 1964
G. Carleton Hunt, President
Neal Keehn, Vice President. Sales
Russ Landers, Vice President— Operations
Stan Judell. Controller
Ray Caul, ImI) Superintendent
Jack West. Sales Manager (16mm & Noti-
Thealricat)
Robert Creamer, Saks Manager (TV &
Theatrical)
Entire Contents Copyright 1967
GENERAL FILM LABORATORIES:
35mm Services: Eastmancolor and black & white
release printing; overnight dailies; color inter-
negatives, interpositives, master positives; black
& white dupe negative and master positives;
3.5mm developing, color and black & white;
35mm color and black & white filmstrip printing.
1 6mm Services: color and black & white reversal
and positive release printing; vvorkprints — key
or printed edge-numbers; 16mm tt 35/32mm
black & white dupe negatives and color inter-
negatives; 16mm processing — Ektachrome, black
61 white negative or reversal.
Special Services: re-recording of magnetic tape
or film to photographic printing track; electro
printing on small orders; arrangements for con-
loniiing or editing; 35mm or 16mm television
commercials handled through separate Commer-
cials Department.
Member: Association of Cinema Laboratories.
GENERAL FILM LABORATORY, INC.
66 Siblcv Street, Detroit, Michig.-in 48201
Phone: WO 1-7818 AC: 313
Year of Incorporation: 1940
Edward C. Povvles. President, Gen. Mgr.
Richard Zagor. Plant Manager
Ted H. Horn, Technical Director
35nrun Services: color negative processing, color
internegatives, interpositives, master positives,
color release printing, .35mm black & white nega-
tive processing, black & white workprinting,
black 6c white master F. G. positive and dupe
negatives, black 6c \\hite release printing.
16mm Services: Ektaclirome processing, color
workprinting. duplicating and release printing;
black 6c white negative, positive and reversal
processing, black 6c white work-printing, master
F. G. positives and dupe negatives, negative and
reversal release printing; ink or print-through
edge numbering.
35mm Filmstrips: color and black & while film
strip processing and printing. N'acuiunating, cut-
ting and canning, packaging and shipping.
.Animation: Full animation and filmstrip services.
Optical Printing: Complete 16mm and 35mm op-
tical printing services.
T\ Commercials: 35mm or 16mm service.
Special Services: editorial service, ultrasonic
cleaning.
GUFFANTI FILM LABORATORIES, INC.
630 Ninth Ave., New York, N.Y. 10036
Phone: CO .5-5530 AC: 212
Paul Guffanii, Sr., President
O. Edward Cantor. Lab Superintendent
35mm Services: Color and black & white release
printing; overnight dailies; black & white dupe
negatives and master positives.
I6mni Services: E;istman color and black & white
reversal and negative relea.se printing; vvorkprints
— key or printed edge numbers; black & white
dupe negatives. I6nmi processing of black &
white negative or reversal.
T\ Commercials: 35 or 16mm.
Special Services: re-recording of magnetic tape
or film to photographic printing track, ctmform-
ing film for printing; arrangements for editing.
SERVICE BUYER'S GUIDE
SI
HIGHLAND LABORATORIES
90 Tehama Street, San Francisco, California
94105
Phone: YU 6-5480 AC: 415
Year of Organization: 1960
HaiTV ]. Brose, Owner
16mm Services: color processing of Ektacluome
commercial and EF, MS. Ekiaclimme dupe with
applicated sound track; Ektachrome with mag-
netic stripe; Kodachrome dupe. t\'pe 7387; East-
man color print, type 7385, 7380; Ea.stman color
inteniegative, type 7270.
Special Services: soimd track application of all
Ekt;ichrome films for single system recording,
Ultrasonic film cleaning.
HOLLAND-WEGMAN LABORATORIES, INC.
207 Delaware Ave., Buffalo, New York 14202
Phone: 856-3995 AC: 716
Y'ear of Incorporation; 1955
Edward J. Wegnian, President
Sheldon C. Holland. Exec. Vice President
Robert C. Rheineck. General Manager
Earl S. Rowell. Liihorutory Manager
James I. .-Mian. Production Services
James L. Liniian, Sound Recording
William Nailos, Editorial Services
16mm Services: Complete color and black &
white processing and printing services; reversal,
negative and positive. Ektachrome Commercial
and ME-4 processing, color intemegatives with
scene-to-scene additive color and density correc-
tion, color and black & white release prints, posi-
ti\e or reversal, color and black & white work-
prints with printed edge numbers. Ultiasonic
film cleaner. S mie day senice available. Special
pickup and delivery arrangements available.
Special Services: Complete producer services. Re-
search, scripting, storvboards, location, sound
stage photographv-, Sound recording, sound trans-
fer. oDtic;il and magnetic, multiple channel mi.\-
ing. Music and sound effects. Original scoring.
Set design and construction, animation, titling,
editing, cutting and conforming services.
Facilities: Two Bell & Howell additive color
printers. Houston negative-positive color proc-
essor, ME-4 color processor, high speed black
& w-hite processor, ultrasonic film cleaner, HoIK-
wood & Moy edge numbering machines. ,Moyi-
olas and completely equipped editing rooms. In-
terlock screening room.
*
HOLLYWOOD FILM ENTERPRISES, INC.
6060 Sunset Blvd.. Hollywood. California
90028
Phone: 464-2181 AC: 213 Cable: Holly Film
Mickev' Kaplan, President
Robert Warde, Vice President
Tom Emmett, Sales Manager
Richard W'allach, Comptroller
16mm Services: Processing — Ektachrome com-
mercial, ER MS and EF; same day service proc-
essing color original and furnishing a color "daily"
print on Type 7386 color reversal print stock.
Eastman color negative and positive processing
Entire Contents Copyright 1967
HOLLYWOOD FILM ENTERPRISES: CONT'D.
and printing; complete black 6c white negative,
reversal and positive processing and printing.
Both reduction and contact printing services.
8mm Ser\iees: release i)rints — black & wliite,
Kodachrome or Eastrnancolor; Eastmancolor
double Smm intcrnegatives, magnetic striping
and sound transfer. Super 8nim iulrrnegatives
and relea.sc printing.
Special Services: re-recording of magnetic tape
or film to negative printing track; Electro print-
ing sound tracks; arr;uigenients for original edit-
ing or re-editing; conforming film for printing.
Also can handle 70mm black & white or Ekta
color processing in rolls up to 1000 feet, and
5W, 7V2", 9>/2", and 12" in black & white or
color.
HOLLYWOOD VALLEY FILM LABS, INC.
2704 West Olive Avenue, Burbank. California
91505
Phone: 846-7262 AC: 213
Y'ear of Incorporation: 19.52
\'ernon G. Frith, President
Elizabeth E, Frith, Vice President
John W. Trube\'. Processing Foreman
Mardi Rustan, Printing Foreman
Dottie O'Dell. Office Manager
16mm Services: sound & silent, Kodachrome,
.\nsco, black & white reversal duplicate prints;
Eastmancolor internegative and positive print
processing and printing; black & white negative,
duplicate negative and positive print process-
ing and printing.
Smm Services: single Super 8 and Snmi Koda-
chrome duplicates; double Super 8 and Smm
black &: white negatives and color intcrnegatives;
vohune production printing in both color and
black & white; Super 8 and Smm magnetic strip-
ing and recording.
Special Services: Smm to 16mni blow-ups; 16nim
to Smm reductions. 35mm to 8mni reductions;
super 8 reductions from 16mm or 35mm.
JAMIESON FILM COMPANY
3825 Bryan Street. Dallas, Texas 75204
Phone: TA 3-S15S AC:214
Year of Organization; 1916
Bruce Jamieson, President
Hugh \'. Jamieson, Jr., Exec. Vice President
Lloyd Abernathv-. Vice President Producer
Services
Jerry A. Dickinson. Vice President Tclevi.^ion
Walter Spiro. Secretary
35mm Services: black 6c white negative process-
ing, dailies, m;ister positives, dupe negatives, re-
lease prints; 35mni to 16mm bkick 6c white re-
duction printing.
16mm Services: Ektachrome Commercial, MS,
EF, and ER Color processing; Ektachrome color
dailies; Kodachrome and Ekt;ichrome release
printing with scene to scene color correction and
optical effects; one to one Ektacluome color mas-
ters; reduction color masters from 35mni color;
16mm black Si w-hite negative, positive and re-
versal processing ;uid printing; ultrasonic clean-
ing.
Special Services: .35mm and 16mm sound re-
cording, music scoring, mi.\ing. editing, anima-
tion, .script wiiting. and production senices; film-
strip masters.
Member: Association of Cinema Laboratories.
KIN-O-LUX, INC.
17 West 45th Street, .New York, N.Y. 10036
Phone: JUdson 6-1S80 AC: 212
Date of Organiz;ition: 1934
.\Iar\ E. Pfciffer, President
Seymour li. Richmond, Secretary^ T reu.iurer h
General Manager
Frederick Sclire;.k, Lab Manager
16mm Services: color ;nid bkick 6c white reversal
and negiitive developing, reversal work prints;
color to black & white work prints, reversal &
pojitiv e color release printing.
Smm Services: color and black 6c white, black &
white reversal or negative developing; workprints;
color release and workprints.
Special Services: same day service on many
phases of printing and developing.
LABTV, INC.
723 Seventh A\e., New York, N.Y. 10019
Phone: JU 6-2293 AC: 212
Y'ear of Organization: 1952
Jack Asher, Pre^dent
Ken Williams, Manager
George Femo, Supervisor
35mm Services: black 6c white developing; con-
tact and reduction printing.
16mm Ser\ices: black 6c white negative, positive
6;^ reversal developing; positive 6c reversal print-
ing; .'\6cB timed prints, fades-dissolves, black 6c
white dupe negatives, reduction prints, edge
numbering.
Color: Ektachrome processing and printing.
Kodachrome printing (answer and release).
Member: Association of Cinema Laboratories;
Society of .Motion Picture 6c Television Engi-
neers.
LAKESIDE LABORATORY
5929 E. Dunes Highway, P.O. Box 2408, Gary,
Indi.ina 46403
Phone: 938-1113 (Gary) AC: 219
731-5600 (Chicago) AC: 312
Year of Incorporation; 1949
Wayne E. Shertzer, President
R. Paul Ireland, Vice President
Lucille B. Acord. Secretary-Treasurer
35mm Services: color and black & white timed
answer and release prints; black & white color
separations; color intemegati\e. interpositives;
reduction printing to 16nini. 35mm processing
of Eastmancolor negative, positive and Ekta-
chrome ER and forced ER, black & white nega-
tive and positive.
16mm Services: Ektachrome processing with
overnight color dailies (work prints); scene to
scene color and densitv timing; additive color
printing; Kodachrome answer and release prints;
color intemegati\'es and color positive release
prints; blow-up printing to 3.5mm. 16mm process-
ing of Ektachrome (commercial. ER, MS and
forced ER). Eastman color internegative and
positive; black 6: white negative and positi\e,
35mm Slidefilms: color and black & white print-
ing and processing; standard and low grain
processes; overnight answer prints; frame to
frame timiiig from reversal original to optical
dupe negative; contact dupe negatives; black &
white color separations, intemegatives; cutting
and canning.
82
BUSINESS SCREEN
0
MECCA FILM LABORATORIES CORPORATION
630 Ninth Ave., New York, N.Y. 100:ifi
Phone: CO 5-7676 AC: 212
Year of Incorporation: 1960
B>ron Roudabush, Prcxidcnl
Jack Haljer, Exec. Vice PrcxiiUnt 6; Gen.
Mariager
Burton Stone, Administrative Vice President
Fl()\d Weber, Jr., Vice President
Jame.-! M. Pierce, Director, Client Relations
Color: Ea.stinan negative positive .3.5nini and
IBmni printing, IBmm c-ont & reduction print-
ing and processing. Ektachrome Commercial
16mm printing and processing.
3.5mm Services: black & white negative devel-
oping, rush dailies, edge numbering; bhick &
white dupe negatives, master positives; black &
white release prints, c<mtact & reduction.
16mm Services: black & white negative develop-
ing, rush dailies, edge numbering; black & white
dupe negatives. ma.ster positives; black & white
release prints, contact & reduction.
Member: Association of Cinema Laboratories.
MID-AMERICA COLOR LABS
(A Division of Wilding, Inc.)
1343 Argvle St., Chicago, 111. 60640
Phone: 784-4224; 275-1200 AC: 312
Daniel CJal higher. President
Harold W. Kiuzle. Ccneral Manager
Denis Howe, Lah Supervisor
Dick Lane, Order Department
Scr\'ices: Complete motion picture lab services,
including 35mm Eiistman color negative process-
ing, 16mm and .3.5mm color positive printing,
16mm 35mni color masters, color dupe negatives
and inteniegatives; registration printing-color and
black & white; liquid gate blow-ups; .irt and
titling services; 16nim and 35uim motion picture
animation; 16mm and 3.5nuu positive editing;
negative conforming; sound recording and trans-
ferring services-optical and magnetic; complete
filmstrip services including animation, printing
and processing for .3-5inm widescreen and 16mm '
3.5mm standard.
Facilities: Eastman color processing machines,
complete sensitometric and ;mal\tical chemical
control facilities; Hell & Howell color-additive
printers — 16mm ;uul .35mm, ultra.sonic cleaning
equipment for all original material; optical cam-
eras including aerial image and li(|uid gate blow-
up attachments, :uumation stands-Oxberrv and
Acme, complete editing and sound recording
equipment, film inspection equipment and screen-
ing rooms, client screening rooms with projection
booths including 16mm and 35mm arc and inter-
lock projection, complete bhick and white fa-
cilities available and ediloriiil rooms.
MOTION PICTURE
ADVERTISING CORPORATION
1032 Carondelct Street, Post Office Box 52768,
New Orleans, Louisiana 701.50
Phone: JA 5-2253 AC: .504
Year of Incorporation: 1921
Carl J. MabR. President
Robert W. Dyer, Vice President-ProductionI
Manager
\\. P. Karrigan, Vice President, Sales
35mm Services: black & white only. Negative
processing; dailies; release printing; Oxberry op-
tical facilities.
Special Ser\ices: sound mi.\ing facilities R.C..V
(7 channels), I7'2mm & .3.5mm magnetic or 35-
mm optical; editing senices; equipment rental;
sound stages.
MOTION PICTURE LABORATORIES, INC.
781 South Main Street, Memphis, Tenn. 38106
Phone: 948-0456 AC: 901
Frank McGeary, President
Blaine Baker, Vice President
J;imes V. Solomon, Lah. Siipt.
Lynn Bigbee. Bob Ward, Customer Service
16mm Ser\ices: black & white negative, positive
and reversal developing; color processing of Ek-
tachrome Commercial. Ektachrome MS and ER
& EF color and bhick & white work prints; print-
ing of black & \\ hite dupe negative, master posi-
tive, positive, and reversal; also printing of color
intemegative, color immediate positive, color
positive, and color reversal.
Special Services: fades, dissolves, superimposi-
tion; one to one optic;d printing and optical print-
ing special effects; original recording, mixing,
optical sound transfer from ^i" tape. 16nmi mag-
netic and 17'2 magnetic film, magnetic stripe; in-
terlock, music library, magnetic soundstriping.
editing, conforming, preparation of .\ & B rolls,
ink edge numbering, scripting, titling. \TR to
kinescope film transfers; film treatments, elec-
tronic film cleaning. .3.5mm-to-16mm reduction
printing, pix & track.
Member: .Association of Cinema Laboratories.
FDLi Li^M^Miw mmi
MODERN MOVIES FILM LABORATORIES, INC.
832 N. Cole Ave.. Hollywood, Calif. 90038
Phone: 464-7293 AC: 213; Cable: MOFILAB
Year of IiK'orporation: 19.36
Eugene R. Johnson. President
Jean V. Connell, Secretary 'Treasurer
16mm Services: complete facilities tor processing
and printing, color and black & white.
8mm and Super-8 Ser>ices: complete facilities
for pnHcssing and printing color and bhick &
white.
SERVICE BUYER'S GUIDE
MOTION PICTURE SERVICE COMPANY
125 Hyde Street, San Francisco, Calif., 94102
Phone: 673-9162 AC: 415
Y'ear of Incorporation: 19.35
Gerald L. Karski. PrrsUlent. Crneral Manager
Harold A. Zell. Vice President in Charge of
Production
Boris I, Skopin. Title & Trailer Department
Gerald B. Patterson. Manager. lAiboratonj
Department
Se^^•ices: Industrial, commercial and public
relations films; special anno\mcement and adver-
tising trailers for theaters, business. TV films,
spot commercials.
Facilities: Maurer & Cine Special 16mm cameras;
3 studio 35mm cameras; 2 title .35mm cameras;
16mm & 35mm laboratory (developing, printing,
reduction and enlarging; art dept.; magnetic &
optical recording; dubbing et|uipment; sound
stage; editing equipment; script-to-relea.se print
serxice; screening room equipped for Cinema-
Scope, 3.5mm and 16mm projection.
MOVIELAB, INC.
619 West 54th St., New York, N.Y. 10019
Phone: JU 6-0360 AC: 212
Cable: MOMELAB
Y'ear of Incorporation; 1931
Saul P. Jeffee, Pre.'<ident
Frank S. Berman, Executive Vice President
Benjamin Bloom, Vice President - Sales
John Kowalak, Vice President - Technology
Daniel S. Eisenberg, Vice President - Finance
& Treasurer
Peter P. Cardasis, Vice President - Production
Norman E. Rinehart, Vice President -
Production
35mm Serxices: developing & printing color and
black & white — dailies and release prmtmg;
A is B printing on the above sen'ices.
16mm Serxices: developing and printing color
and black & white — dailies and release prmtmg;
reduction and contact printing; A & B prmtmg
on the above services.
Super 8mm Services: color and black & white re-
duction and contact release printing.
Special Services: interlock projection, 16mm and
35mm, optic;d and magnetic sound; 16mm and
35mm edge numbering, negative matchmg; cut-
ting, film and tape storage, reversal processing.
MULTICHROME LABORATORIES
760 Cough St.. San Francisco, Calif. 94102
Phone: 431-6.567 AC: 415
Herbert McKenney, General Manager
35mm Services: duplication of slides, filmstrips
16mm Services: color and black tv- white.
8mm Services: color and black & white.
Special Services: titles; forced prcxessing black
& white reversal. 16mm and 8mm. no addUional
charge; unperforated printing. 16nnn and .35mm;
16mm step and contact printing; \acuumate
service.
Entire Contents Copyright 1967
NATIONAL CINE LABORATORIES, INC.
4319 Rhode Island A\enue. Brentwood, .Marx-
land 20722
Phone: 779-6800 AC: 301
Year of Incorporation: 1940
Ro\ Johnson. President
Peg Johnson. \i(<- Pr.-.vi</<fi( & Treasurer
Bob Miller. L<d)oralory Manager
Dick Penkert. Processing Siifx-nisor
16mm Serxic-cs: reversal, negative positive proc-
essing and dupliciiting; sound striping; Koda-
chrome .and Ektachrome priKCSsing. work prmts.
timed color and black & white duplicates. IBnun
re<Kiction to 8mm.
8mm Scrxices: color and black & x^bilc dupes;
sound striping; 8mm enlarged to 16mm.
Special Serxices: \acuumaling on all duplicates:
same da\- reversal pnu-essiug and xvork pnntmg
service.
Member: A-ssociation of Cinema Laboratories.
8.1
PACIFIC COLORFILM, INC.
574 N. Larehmont Blvd., Hollywood, Cal.
90004
Phone: Hollywood 3-6844 AC: 213
Bettv Jiine Cox, President
James Cox, Vice President
16mni Services: Ektrachrome processing; color
workpriiitiiiR; Kodachronie release printing. Opti-
cal 16niin one to one printing on all color stocks.
Special Services: Negative matching; editorial
services.
PACIFIC TITLE & ART STUDIO
6350 Santa Monica Blvd., Hollv^vood, Cal.
90038
Phone: 464-0121 AC: 213
Year of Organization : 192.5
Sid Rogell, President
Gordon R. Hubbard, Vice President
General Manager
Sid Hecht, Director of TV Commercial
Operations
Ben Krasnow , Art Director
Charles McKimson, Animation Director
35mm Services: dailies — developing and print-
ing, dupes, masters (black & white only); black
& white reversals from original work prints with
key numbers.
16mm Services: black & white processing and
printing, composite printing, 100% reduction
printing from 3.5mm negatives.
Special Services: titles, optical effects, inserts,
animation, special effects, commercials through a
separate Commercial Department.
W. A PALMER FILAAS, INC.
611 Howard Street, San Francisco, Cal. 94105
Phone: 986-5961 AC: 415
Year of Incorporation; 1963
Wilham A. Palmer, President
John Corso, General Manager
Richard Foster, Techueal Services
Forrest E. Boothe. Recording Services
Bill Hunter, Laboratory Manager
35mm Services: 3.5mm to 16mm reduction print-
ing.
16mm Services: color and black & white proc-
essing, color and black & white answer and re-
lease printing, optical printing, dupe masters,
dupe negatives, edge numbering. Peerless treat-
ment, music librarv, electro-printing, interlock
screening, editing, A is B roll preparation; art,
titles and animation.
8mm Services: 16-8mm printing, 16-Super 8nmi
printing.
Special Services: Palmer Television film record-
ing camera; Palmer Interlock projector.
Member: Association of Cinema Laboratories.
v^' this symbol appearing over a
listing in these pages indicates that display ad-
vertising appears in other pages of this issue.
PAN AMERICAN FILMS
822 North Rampart Street, New Orleans,
Louisiana 70116
Phones: JA 2-5364, 5 AC: 504
Year of Organization: 19.50
Frank J. Richard, Partner
John \I. LeBlanc. Partner
16mm Services: negative or reversal piocessing;
ECO-EF-MS color processing; color and black &
white duplicating; sound recording; answer or
release prints; editing work prints or originals.
Special Services: tape transfers to 16mm; optical
from ^4". 16mm, 17^2mm; titling — color or black
& white.
PERFECT FILM LABORATORIES, INC.
A Div. of Perfect Film & Chemical Corp.
343 West 54th St., New York, N.Y. 10036
Phone: 765-5600 AC: 212:
106 East 106th St., New York, N.Y. 10029
Phone: 876-1120 AC: 212 :
6823 Santa Monica Blvd., Hollywood, Calif.
Phone: 469-5981 AC: 213
3200 N. Nevada Ave., Colorado Springs, Colo.
Phone: 633-1771 AC: 303
Y'ear of Incorporation: 1965
Martin S. Ackerman, President
Robert Crane, Vice President, Production
John P. Curtin, Vice President, Sales
Irwin Tavlor, Vicc-Pres., Sys-tcms & Controls
Plant Managers:
Joseph Brown, Vice Pres. (54th St.)
Harold Hinkle. Vice Pres. (W6th St.)
K. J. Coleman, Vict' Pres., Gen. Manager
{Hollywood)
.W Street, Vice Pres., Plant Manager
(Hollyivood)
Bill Eberle, General Manager (Colorado
Springs)
Salc.mten:
Bill Howard. Sales Manager {54th St.)
Frank Bucci, Sales Manager ( lOGf/i S(.)
Nat Alper, Salesman ( I06(/i S(.)
Dick Lebre, Cork\ Moreland. Salesmen
(Hollywood)
John Bennett, Sales Manager (Colorado)
35mm Services: color and black & white release
printing; overnight dailies; black & white dupe
negatives and master positives; color internega-
tives, interpositives; 35mm processing — color
and black & white.
16mm Services: color and black & white release
printing, mernight dailies; black & white dupe
negatives and master positives; color internega-
tives, inteipositives; I6mm processing — .\nsco
and Kodachronie, black & white reversal.
Smm Services: black & white and color printing,
in all formats. Optical sound prints.
Special Services: .3.5mMi or 1 6mm negatives from
\ideotape recordings, with either 35mm or
16min reduction or contact release prints; 35mm
color & black & white filmstrip printing and
processing; 35nmi and I6mm t\' commercials:
optic;d :ind recording facilities; 35mm, 16mni and
magnetic transfer facilities. Code nimibering,
editorial rooms, screening rooms, negati\"e match-
ing.
Member: .Association of (Jinema Laboratories.
Look to the Authoritative, Complete Listing
Pages of Business Screen for Quality in Services
PHOTO TECH LABORATORY
200 E. First St. South, Salt Lake City, Utah
84711
Phone: 521-3505 AC: 801
Year of Organization: 1954
Charles L. Stockdale, President
Bernard P. Lee, Vice President
G. Lucile Stockdale, Secretary-T rea-siirer
C. Burton Pugh, Lab Manager
16mm Services: Processing ECO, EF 6c MS
color and all b&w films negative and reversal.
Printing all colors with scene to scene color cor-
rection lor all l)&w films.
Smm Services: black & white processing.
Special Services: sound recording and transfers;
editing; production services; optical tracks.
Member: .Association of Cinema Laboratories.
PHOTOGRAPHIC LABORATORIES
1926 W. Gray, Houston, Texas 77019
Phone: JA 9-5846 AC: 713
Year of Incorporation: 1949
E. W. Taylor, Owner
Jack B. Z'ilker, Owner
Har\e\ E. Wheeler, Laboratory Manager
35mm Services: filmstrips and slides; color and
black & white filmstrip processing and printing.
16mm Services: optical sound transfers; color
workprinting; duplicating and release printing,
black & white negative, positive and reversal
processing; black & white workprinting; master
F. G. positives and dupe optical effects, edge
numbering.
Special Services: script writing; animation; edit-
ing, sound mixing; studio and location shooting.
PITTSBURGH MOTION PICTURE LAB, INC.
116 Seventh Street, Pittsburgh, Pa. 15222
Phone: 281-9522 AC: 412
Date of Organization: 1959; Inc.: 1964
John \V. Zwergel. President
Lawrence J. Pietro, Jr., Editorial Supeni-wr
.August A. Borgen, Somtd Engineer
16mm Services: de\eloping of black 6: white
reversal, negative — positive; Ektachronie EF,
EFB. E.\IS; printing of black & white color work
prints; bliick & white dupe negative, color mas-
ters, black & white positive and color release
printing; reduction from 16mni to Smm both
black & white and color.
Special Services: creative editing and conform-
ing. Sound stage & studio; 16mm and Vi" mag-
netic recordings of voice, effects, music; multi-
channel mixing, optical sound track. Hi-speed
multiple V4" dubbing. Music libraries and or orig-
inal music scores. Edge numbering. ultra.sonic
cleaning. Perma-Film protection.
Member: Association of Cinema Laboratories.
PRECISION FILM LABORATORIES, INC.
21 \V. 4(Jth St.. New York. N.Y. 10036
Phone: JU 2-3970 .\C: 212
Cable: PRECISFILM
Daniel R. Ehrlich, President
Irving Brand, Exec. Vice President
Frank \'. Papalia. Laboratory \tanager
\\'illi;ini Kwartler. Controller
84
BUSINESS SCREEN
PRECISION FILM LABORATORIES:
35nini Services: luloi iiileniegatives, intcrposi-
tives, color negative processiiig. master positives,
color release printing; black & while negative
processing; black & white workprinling; black
& white master F. G. positive and dupe nega-
tives and black & white release printing.
I6mm Services: color inlernegative. interpositive.
color negative processing, color release printing
from inter-negative, color work prints. rever.sal
color rele:Lse printing. Hednction prints, color and
black «c white; black & white negative process-
ing, release printing, masters, dupe negatives and
,'iound transfers.
*
REELA FILM LABORATORIES, INC.
(Division of Womefco Enterprises, Inc.)
65 N.W. Third Street. Miami. Florida .•)312S
Phone: 377-2611 AC. 30.5
In New York City: 38 1 Park Avenue, South,
N.Y. 10016. Phone: (212) 586-76.50
Year of Incorporation: 1951
F. F. (Tetl) Sack. Vice-Pres.. Gen. Manager
.M Dempsey. Production Manager
Joe Romano. Buxhicss Manager
Hal Burnettc, Lahoroloni M<ir.
J. T. (Trev) Wilson, Y'ir/inirn/ Direr/or
Ed Thompson, S(i// Dcpt. Manager
Les Heier, CiiAtomer Sercice
C Biddlecom, Anhnation & Art
■35mm Services: processing ECN; printing (addi-
tivel; sound mi.v and transfers; black 6c white
processing and printing.
16mm Services: processing ECO & ME4; addi-
tive printing; sound mi.\ ;uid transfers; black &
w»>ite processing and printing; black & white
reversal processing and printing.
Special .Services: sound stage rental — all pro-
ducer's services — animation, titling, graphic
arts, music libraries, editing, editing room rental,
post recording; sound nux & transfer, lab services
through release prints; kinescope transfer from
video tape.
0
RUSSELL FILM LABORATORIES
4805 Lenox Amiuic. Jacksoin illc. V\a. .32205
Phone: ,389-2316 AC: 904
Date of Incorporation: januarv 1, 1965
(Operate<l under name Russell-Barton Film
Co. 19.52 through 1964)
Cerden O. Russell. Pn \iilrnl & Cem ral
Manager
Neil Ru.ssell, Seeretani-Trea.snrir & ImIi
Manager
Jim Kelly. .A.vs'( Lah Manager
3.5mm Services: black 6c white negative process-
ing and printing; color release printing, \\estrex
optical sound recording.
16mm Services: bhick 6c white reversal pr(Kessing
and prilling; black & white negative positive
proces.sing and printing; Ektachrome processing
ECO, EF, MS color reversal printing. Ink or
print-through edge niunbering. Westrex optical
sound recording.
Special Services: mugnelic mixing ol tai>es; edi-
torial facilities rental.
Entire Contents Copyright 1967
Reproduction of listing text appearing in the.se
pages is prohibited imle.ss permi.ssinn is Rrante<l.
SLY-FOX FILMS, INC.
1025 Currie .\venue, Minneapolis, Minn.
55403
Phone: 336-6777 AC: 612
Year of Organization: 1914; Inc.; 1923
Earle C Sly. PrexiilenI
Richard H. Sly. S«/(v Manager
Robert E. SK. Production Manager
G. Rasmusson, L<ih Manajlfr
3.5mm Services: black 6c white developing and
printing.
16mm Services: black 6c white negative and
positive and reversal developing ;uid printing,
including f:ides and dissolves.
8mm Services: reversal developing and printing.
Special Services: titles, editing, sound, 3.5mm
slide films in color and black & white, silent
and sound photography; Ifimni edge number-
ing. 55 to 70mm l)lack & white negative devel-
oping.
nm immhmm mmi
LOUIS STUONA FILMS
3214 Cillham Road. Kansas City, Mo. 64109
Phone: LO 1-6300 AC: 816
Year of Incorporation: 1946
Louis Stuilna. President
Phvllis StndiKt. Secretary-T reasurer
35mm Services: black 6c white negative-posi-
tive printing and developing, picture and track;
dupe negatives and master positives; optic^
effects.
I6mni Services: black 6c white negative-posi-
tive and reversal printing and developing, picture
and track; dupe negatives and master positives.
Special Services: animation and photography;
35mni filmstrip. bhick 6^ \\hite or color.
SOUTHEASTERN FILM
PROCESSING COMPANY
1305 Geiger Avenue, Columbia, S, C, 29201
Phone: 252-3753 AC: 803
Year of Organiziition: 19.53
S. Bernard Lever. Owner
Mrs. Florence .M. Lever, Office Manager
16mm Services: black 6c «hite positive, rever-
sal, negative processing; printing of negative
and reversal.
8mm Services: black 6c white processing.
Special Services: Super 8 B6c\\' processing;
sound recording, editing; previev\, film repair,
cleaning.
Member: Association of Cinema Laboratories.
SOUTHWEST FIIM LABORATORIES, INC.
3024 Fort Worth Avenue. Dallas. Texas 75211
Phone: FE 1-8347 AC: 214
Date of Organization: 19.50
J. MaiMiel Hoppenstein. Prexident
Jack A. Hopper. Vici' Prexident General
Manasf'r
Charles E. Flovd. Customer Service & Sales
I6mm Services: Daily processing of Ektachrome
Commercial. Ektachrome EF — D;i\light and
Type B. Ektachrome .MS. B«iW Revers.il. B&W
Negative; 1-lite color reversal. R & W Reversal
or B 6i W Positive dailies: \ellow ink edge num-
bering; Exclusive triad color control printing with
scene-to-scene color correction from Ektachrome
Commercial. Kodachrome and Ansochrome orig-
inals on Eastman Reversal print. Type 7387 and
or Ektachrome Reversal Print. Type 7386; West-
rex Electro-printing color rev crsal. B & W reversal
and B tc W positive. Clip-to-clip optical and con-
t;ul printing-color or B It W; I : I optical color
or B & W printing. C<ilor intemegative and c-olor
p<Kitive service to be ;uuiounc<^I in mid-summer
1968.
Special .Servic-es: Narration recording, transfer to
magnetic film. Westrex optical sound transfer.
I tnuisfer to magnetic striped print, multiple chan-
' nel mixing, sound effects. Editing service or rental
of etiiling rcxMus fully ec|uippe<l. E<|uipnient rental
' and sales, .studio rental, titles, animation, script,
:irt work.
SWIFT MOTION PICTURE
LABORATORIES, INC,
1079 Nelson Avenue, Bronx, N.Y. 10452
Phone: CY 3-2400 AC: 212 Cable: S\MFT-
PIX NEWYORK
Year of Incorporation: 1950
J. H. Tobin, President
V. Dennerlein, Vice President
J, M. Logan, General Manager
A. L. Geiger. ImI) Suprrinteudinl
R. J. Smith. Oicr.vrfl.v Manager
35mm Services: 35mni reduction to I6nun and
16mm l)lov\-up to 3.5mm color inter|;K)sitive or
color intermediate negative printing.
16mm Services: color printing, color reversal
printing, color intemegative and color positive
release printing. 16nun Ektachrome and other
camera color original processing. 16mm color
masters, scene-to-sc-ene color corrections; "zero
cut" printing for .A 6c B prints from originals
with overlaps at scene changes; also black fit
white reversal prtx-essing and printing.
Special Services: sound recording, track trans-
fers, editorial services, negative cutting, title, art
photography. animation, interlock facilities,
music, script revision, foreign translation, film
treatment, nationwide library distribution services.
TVC LABORATORIES, INC.
311 West 4.ir(l .St.. New York. N.Y. 10036
Phone: 586-5090 .\C: 212
Year of Organization; Sept.. 1966
Dick .\lfschnler. President
Leopold Clodowskv. Vice President
Dan S;uidberg. Plant Manager
Bernard Nevvson, Chii-f Tinur
35mm Services: Eastman color, negative and posi-
tive: dailies; intermediates; relea.se prints.
16mm Services: Eastman color, negative and |>osi-
tive; <l;iilies; intermediates; contact and revlucfion
relea.se prints. All additive printing equipment.
TECHNICAL FILM LABORATORIES
Division of Berkey Video Services, Inc.
322 Fast 4.5th St.. New York, N.Y. 10017
Phone: SS9-4500 AC: 212
.\rthie Cavelli, Vicc-Pres. & Gen. .\/aruigi-r
Pat Tarquini. Production Manager
John Turco. Chief Expediter
Hv Wanier, Ki/x'f/i/rr. {Con'td on next page)
SERVICE BUYER'S GUIDE
S5
FiiLi iL^iiiy^/inrii^if mmi
TECHNICAL FILM LAIORATORIES:
Senices: Color and black & white processing and
printing, 35mm and 16mm, reduction and con-
tact.
TECHNICOLOR CORPORATION OF AMERICA
6311 Roniainc St.. Hollywood, Calif. gOO.'JS
Phone: 462-61 U .\C: 213
Branch Offices: 733 Summer St., Stamford,
Conn. 06902; 905 SLrtecnih St., N.W.,
Suite 503, \\ashington, D.C. 20006.
Phone: (202) 628-3851
Year of Incorporation: 1915
Thoma.s J. Welsh, Chairman of the Board
Paul W. Fassnacht, President & Chief Execu-
tive Officer
Charles P. Sinionelli, Executive Vice President
Patrick J. Frawlev, Jr., Chairman of the Fi-
nance Committee
William C. Chambliss, Vice President, Corpo-
rate Communication
Robert Olmes. Vice President, Consumer Pho-
tographic Division
Robert Kreiman, Vice President, Commercial
& Educational Division
Romauld W. Bachmayer, Vice President
Richard .M. Blanco, Vice President-Sales,
Vidtrotues & Magna-Craft Divisions
Willard B. Gorsuch, Treasurer
Thomas L. Flattery, Secretary
Fred H. Detmers, Sales, Motion Picture Divi-
sion
Paul G. Galanis. Sales, Nontheatrical
E. Del Smith, Manager, Government-Industry
Operations, Washington, DC
Motion Picture Division
6311 Romaine St., HolI\^vood, Calif. 90038
Phone: 462-6111 AC: 213
Robert G. Buckley, Phnt Manager
35mm Services: color and black & white negative
and positive printing and processing. Dve trans-
fer color release prints.
16mm Senices: dye transfer color release prints
from 6.5mni, 35mm and 16mm originals. Black
& white release prints.
Super 8mm Services: Super 8mm with optical
or magneh'c sound.
8mm Services: dye transfer color release prints
from 35mni and I6mm originals. Black & white
release prints. Silent and magnetic striped sound.
Special Services: Auto-Selective printing from
3.5mm color negative. Complete laboratory fa-
cihries for Technirama®, Techniscope®, Cinera-
ma and 65mm-70mm processing and printing.
Television Division
140 Universal City Plaza, Universal City,
California 91608. Phone: 769-8500 AC: 213
Donald J. Sheaff. Vice Pres. & Gen. Manager
(Sales and Administration a.s above)
35mm Senices: color and black & white nega-
ti\e and positi\e printing and processing of films
for television.
16mm Senices: color and black & white release
printing from 35mm or 16mm originals or dupes.
Video tape-to-film transfer, 35mm and 16mm.
TECHNICOLOR CORrORATION: CONT'D.
ViDTRONics Division
823 Seward St., HollyTvood. Calif. 90038
Phone: 462-6111 AC: 213
Joseph E, Bluth, Vice Pres. & Gen. Manager
(Sales and Administration as above)
Services: transfer of tape to film and tape to
tape; video recording.
Macna-Cbaft Division
823 Seward St., Hollywood, Calif. 90038
Phone: 462-6111 AC: 213
Fred V. Hardt, Vice Pres. & Gen. Manager
(Sales and Administration as above)
Services: Magnetic striping, magnetic transfer to
prints.
Technicolor Overseas Services
Affiliates: Technicolor Ltd., Bath Road, Har-
mondsworth. West Drayton, Middlesex, England.
Phone: Skyport 5432. Cable: Technicolor West
Drayton.
Technicolor Italiana, S. p. A., Via Tiburtina
1138, Rome, Italy. Phone: 416-447. Cable: Tech-
nicolor Roma.
TELEFILM INDUSTRIES, INC.
1159 North Highland Ave., Los Angeles, Calif.
90038
Phone: HO 9-7205 AC: 213
Year of Incorporation: 1940
Nathan Liebemian, President
16mm Services: printing, developing.
Super-8mm Sen-ices: color and black & white,
sound and silent, for continuous projection.
8mm Services: color and black & white; sound
transfer.
Special Services: editing, titles, hot press, title
photography.
U. S. PHOTOGRAPHIC
EQUIPMENT CORPORATION
40-13 — 104th Street, Corona N.Y. 11368
Phone: NR 2-3140 AC: 212
Year of Incorporation: 1946
( Mrs. ) Carolyn Rera, Manager
16mm Services: duplicates, color and black &
white; reductions to 8mm, color and black &
white; titles, soundstriping, edge numbering,
editing; black & white reversal processing.
8mm Senices: duplicates, color and black &
white; enlargements to Ifinim, color and black &
white; titles, black 6c white & color reversal proc-
essing; editing; soundstriping.
Super 8mra Senices: color and black & white.
Super 8mm duplicates; Smni regular to Snmi
Super; Super 8mm reduction to regular 8mm;
16mm reduction to Super Smni; Super 8nun
enlarged to 16mm; soundstriping Super 8mm.
Special Services: film washing, lacquer coating,
film repair ser\ice. re-perforating, work prints,
magnetic optical; sound transfer to magnetic
stripe.
VARSITY FILM LAB
112 Cascadilla St., Ithaca, New Yoric 14850
Phone: AR 2-5400 AC: 607
Year of Organization: 1952
J. B. Herson, Proprietor
T. E. Herson, Business Manager
D. B. Herson, Executive Secretary
16mm Senices: black & white reversal process-
ing; reversal duplicating; work prints from rever-
sal; 16mm camera work (SOF and silent).
8mm Services: 8mm black & white processing
(reversal).
Special Services: sports photography; news work.
VIDEO FILM LABORATORIES
311 W. 43rd St., New York, N.Y. 10036
Phone: JU 6-7196 AC: 212
Date of Organization: 1949
16mm Services: black & white negative positive,
reversal printing and processing; color reversal
printing & processing.
WRS MOTION PICTURE LABORATORY
210 Semple Street, Pittsburgh, Pa. 15213
Phone: 683-6300 AC: 412
Year of Incorporation; 1952
F. K. Ross, President
F. Jack Napor, General Manager
George A. Farkus, Lab Manager
Donald A. Trimmer, Technical Director
Avrum Fine, Chief, Producer Services
Tom Minchen, Special Effects Head
Olaf Kuuskler, Chief Sound Engineer
Harold R. Smith, Sales Manager
Joseph Shields, Customer Service
35mm Services: Color negative and positive proc-
essing and printing, optical or contact internega-
tives and interpositives, A & B release printing,
additive scene-to-scene color correction, fades
and dissolves, zero cuts, 16/35 blowup, ink edge
numbering. Black and white negative & positive
processing and printing, optical or contact dupes
and fine grains, release printing.
16mm SerWces: Color negative, positive, ECO
EF, MS, processing and printing, optical or con-
tact intemegatives, interpositives. masters, re-
lease printing, additive scene to scene color cor-
rection, fades & dissolves, zero cuts, 35/16 color
additive reduction printing. Ink Edge numbering
16 or 40 frame. Black &: white negative, positive
and reversal processing and printing, optical or
contact dupes and masters, release printing.
Sound Services: A\\ recording, rerecording, mut-
ing, interlock projection, transfer facilities (16,
3-5, 35 32 RC.^ royalty free equipment) for
16mm, 35mm, synchronous ^"-stereo or mon-
;uiral- either studio or location.
Producers Senices: Creative editorial of action
and track, conforming, scoring-5 music and FX
libraries-creative titling.
Special Effects: 16 or 35mm, black & white or
color, 1 to 1 optical printing, reduction, enlarg-
ing, cropping, repositioning, skip or hold frame
printing, wipes, fades, dissolves, etc. utilizing Ox-
berr)' bench and stand.
For the BEST in Film Production Services
Use These Buyer's Guide Pages Throughout 1968
86
BUSINESS SCREEN
WESTERN CINE SERVICE, INC.
312 South Pearl St., Denver, Colorado 80209
Phone: SH 4-1017 AC: 303
Branch: Western Cine-HoUvwood, 1138 N. La-
Brea Ave., Holl\-\vood, Calif. 90038.
Phone: (213) 462-1016; Jim Cuenot,
Manager.
Year of Incorporation: 1952
John Newell, President
Herman Urschel, Vice President
.\lal Jesse, Treastirer & Secretary
35mm Services: Reduction to 16mm. Processing
Eastman color print film.
16mm Services: Processing commercial Ekta-
chrome. EF and MS Ektachrome. Eastman color
intenu'gative and print film. Black and white
reversal, negative, positive and sound track.
Printing, edge numbering, titling, matching, sound
recording.
8mm Services: Color and black & white process-
ing, silent printing. Super 8mm, black and white
processing.
Special Services: 16mm film producer equipment
rental.
Member: Association of Cinema Laboratories.
Hi ff^/j\iis\(nii
GRAPHIC FILMS LIMITED
(Associated with Crawley Films Ltd.)
19 Fairmont .\venue, Ottawa 3, Ontario,
Canada
Phone: 728-3513 AC: 613
Branch Offices: Suite 41, 1260 University Ave.,
Montreal 2. Quebec. Phone: 861-9449 AC:
514. H. E. Strub, Manager: 93 York-ville
Ave., Toronto. Ontario. Phone: 929-3337
AC: 416. Miss \. Kloepfer, Manager.
Year of Organization: 1939
F. R. Crawley, President
Graeme Eraser, Vice President
Charles Everett, Vice President
T. F. Glynn, Vice Pres., Special Projects
W. O'Farrell, General Manager
Glenn Robb. Lah Manager
Sally MacOonald, Producer Services
Ronald Keimedy, Office Manager
35mm Services: black & white negative and posi-
tive, spray processing, dupe negative and master
positives.
I6mm Services: Ektachrome processing black &
white negative, positive, sprav processing dupe
negative and master positives, additive color
printing, scene-to-scene color correction, A &
B roll printing, internegatives. Ektachrome mas-
ters, release prints.
Special Services: recording, re-rccording Vi"
tape. 16 magnetic. 8 channel mi.\ing, music (stock
or written .scores, editing, art and animation.
QUEBEC FILM LABS
265 Vitre St., West, Montreal 1, Quebec.
Phone: 861-5483 AC: 514
Date of Organization: 1954
David Bier, President
E. Rudkowski, Manager
G. Lebeau, Asst. Manager
35mm Services: black and white negative and
positive processing and 35 to 16 reduction print-
ing in color or black & white.
16mm Services: 16mm colour processing (ECO
& ME) and printing b & w processing, 35 to 16
reduction printing; b & w reversal processing.
Optical transfers 35 to 16 also '/i to 16, 16 to 16.
ultrasonic cleaning, edge numbering.
Special Services: complete 16mm editing facil-
ities, kinescope recording, complete motion pic-
ture dept. and photo dept., sound recording.
Facilities: Filmline sprav developing machines —
35 and 16nun, Bell & Howell printers. .3.5 and
16inm. tlouston fearless 16mni processors. Mag-
nasvnc sound recording equipment — dubbers,
recorders, console, Vi" Nagra recorders, Maurer
16mm optical recorders.
PATHE-HUMPHRIES OF CANADA LTD.
9 Brockhouse Road, Toronto 14, Canada
Phone: CL 9-7811 .\C: 416
Year of Organization: 1960
R. J. Beaudry, Vice President, General
Manager
D. Hardon, Lab Superintendent
E. Ziplans, Accounting
C. Bourne. Technical Sales Representative
B. Thompson. Traffic Manager
G. Griinaldi. Sound Department Head
O. Jorgensen, Production Supervisor
P. Campbell, Sales
35mm Services: negative developing & dailies;
color & b&w dupes; masters; black & white re-
lease printing. Eastman color processing and
printing.
16mm Services: negative developing & dailies;
color & b&w dupes, master; contact and re-
duction release; 35 32mm release; Ektachrome
masters and reversiil color prints. 16nmi. Ekta-
chrome processing ECO and ME-4. Eastman
color printing and processing.
8mm Services: Color and black & white Super-
8nnn and st;indard Snini printing and processing.
Special Services: Edge coding, 16 & 35mm;
editing; sound mixing facilities. 35 & 16mm; all
sound tran.sfers, optical and magnetic, 16-.3.5mm,
''4" sync, etc.
Entire Contents Copyright 1967
MT ^ Mii^Tii $mmu
A Listing of Professional Specialists
■;'" The conip;uiit's iiivitctl to submit listing
dalii for this Buyer's CJuide are recognized
professional sjiecialists within the service
groups alphabcticallv' indexed for the con-
venienc-e of our worldwide reader family.
A.G.S. t, R. STUDIOS
178-180 W. Randolph St., Chicago, 111. 60601
Phone: FR 2-8888 AC: 312
Branch: 1835 S. Calhoun St., Fort Wayne,
Ind. Phone: 744-4255 AC: 219
Aaron Cordon, President & Asst. Treasurer
Arthur C. Allen, Vice President & Treas-urer
John J. Gushing, Secretary & Sales Manager
Thomas E. Hirte, Vice President-Production
Mgr.
Steve P. Pryor, Vice President — Art Director
Elliott C. KalUsh, Account Executive - Chicago
James S. Lund, Account Executive — Chicago
Hugh .\1. Pieron, Account Executive— Chicago
Hal .M. Toleman, Account Executive— Chicago
Robert G. Cecka, Vice President— Fort Wayne
Stanley A. .Morrow, Account Executive— Fort
Wayne
Les Malmloff, Jr., Account Executive— Fort
Wayne
Services: Producer for all audio-visual media,
slides, slidefilms, motion picture animation, over-
head projections, retouching, layouts, art, story-
board-on-film, filmstrips. Two Oxberrv anima-
tion cameras.
A-V CORPORATION
2518 North Blvd., Houston, Texas 77006
Phone: JA 3-6701 AC: 713
Win. Bradley, Animation Director
Services: Technical, cartoon, graphic and all ani-
mation. Oxberrv 16 '33mm equipment including
aerial image, automatic cvcler. etc., storvboara
and film planning. Fihnstrip and slide art and
photograph\' pliotti typesetting and hotpress ti-
tles. Complete 16nun color motion picture lab-
oratorv' and production services.
(see complete listing under Film Laboratories)
ANICAM
Animation Camera Service
6331 Home wood .\vc., Hollvwood, Calif.
90028
Phone: 465-4114 AC: 213
Jack Buehre. President
Jan Buehre. Vice President
Bill Tomkin, Jr., Marlvn O'Connor.
Sam DiMagRio, Kim Buehre. Jim Farrell,
Cameramen
Services: animation photography, black 6c white
and color; scene planning and checking: titles
;ind slidefibns. 35 and 16mm. Animation photog-
raphv- from 2Vi field to 43 field.
ANIFILM STUDIO, INC.
11.50 Sixth Ave.. New York. N.Y. 10036
Phone: YU 6-7427 AC: 212
Year of Incorporation: 19.58
.\lbert Semels. President
Lou LaRose, Vice President
Services: animation photography: opticaLs; special
effects; aerial image photographv.
ANIMATION ARTS ASSOCIATES, INC.
1528 Walnut St.. Philadelphia. Pennsylvania
19102
Phone: PEnnvpacker ,5-0664 AC: 215
Year of Organiz;ition: 196.3
SERVICE BUYER'S GUIDE
•7
ANIMATION ARTS ASSOCIATES: CONT'D.
Harry E. Ziegler, Jr., Pmichnl
Leonard E. Cooper. Vicc-Praulint
Alice .\1. Ziegler, Sicrcttiry-Tnasurer
Frank D. Hiiies, Cincral Manager
Adelaide J. CKiner, Si'aintij Officer
Darwood F. Ta\lor, Animation Director
Services: technical ;uid cartoon animation for
motion pictures, stripfilnis, slidefilms, storv-
lioards. special effects, titles.
ANIMATION STAND, INC.
2 \V. 46th St., New York Citi,, N.Y. 10036
Phone: JU 6-2226 AC: 212
Year of Incorporation; 19.59
Edwin lirit \\'\ckoff. President
Nonnan Mazin, Sccretani-Treasurer
Services; foil animation, (Oxbern,- animation stand
16,35,) zooms, dissolves, fades. Color slide, film
strip, motion picture photograph) .
ANIMATION/VISUAL ARTS
(Division of M.G,M. Studios)
6290 Sunset BUd., Hollywood, Calif. 90028
Phone: 466-3393 AC: 213
Charles M. (Chuck) Jones, Dept. Head, Exec.
Producer & Director
Les Goldman, General Manager & Producer
Maurice Noble, Design and Layout
Abe Levitow, Director
Irving Spector. Storij
Robert Ogle, Story
Services: animation, direction, background, pho-
tography, editing, scoring, all pre-production and
post-production. Equipment and personnel for;
matte-painting, special effects; .sound stages; re-
cording, transfer and dubbing; projection, live
and animated. Film library; standing sets; opti-
cal and title design.
THE ANIMATORS
1104 Keenan Building, Pittsburgh. Pa. 1.5222
Phone: 391-25.50 AC: 412
Y'ear of Organization; 1959
Robert A. Wolcott, Production Supervisor
Carol M. Heuber, Office Manager
Services: designed motion pictures, animation,
titles, filmstrips.
ASSOCIATED TECHDATA, INC.
2905 El Camino Real, Palo Alto, Calif. 94304
Phone: .324-4401 AC: 415
Del Laudel, President
Mike Moran, Vice President
Arnold Abrams, Vice Pres., Technical
Robert Mills, Producer Director
James Campbell, Senior Art Director
Ken Good, Manager, Technical Writers
Jerr\- Fisher, Production Manager
Robert Rauh, Glenn Lntat, Karen Buch.annan,
Cofi/ac(s
Ser\'ices: Technical art and animation service.
Technical writing service and technical photog-
raphy. Live action motion pictures, animation
inserts, special graphic effects, sound produc-
tion, all types of audiovisual program produc-
tion, TV commercials, business films, including
8mm cartridge programs.
CONSOLIDATED FILM INDUSTRIES
(Title & Optical Division)
9.59 Seward St.. Hollywood, Calif orma 90038
Phone: (213) 462-OSSl Telex: 06-742.57
Cable: CONSOLFILM
Dale Tate. Manager, Title & Optical Division
Services: animation photography in color and
black and white, 1 to 36 in 35mm, 1 to 31 in
16mm; scene planning and checking; titles.
(see complete listing under Film Laboratories]
CREATIVE ARTS STUDIO, INC.
814 H Street, N.W ., Washington. D.C. 20001
Phone: 737-0302 AC: 202
Date of Incoiporation; 1942
Milton R. Tinsley, President
Phillip G. Amest, Vice President
William Watson, Treasurer
William De La Vergne, ProducerWriter
Bela Orban, Director, Technical Animation
Edward C. Santelmann, Production Director
Bill Sturm, Director, Cartoon Animation
Services: animation: technical, cartoon, filmo-
graph technique. Titles; hand lettered and hot
press. Storyboard and film planning, including
live action. Filmstrips and slides. 16mm and
35mm Oxberr\- animation stands, filmstrip and
title stands, editorial facilities, research and
writing staff; still photo lab.
F. HIILSBERG INC.
421 West 54th St.. New York. .\.Y'. 10019
Phone: PL 7-1525 AC: 212
Frank Hillsberg, President
Peter Diaferia, Art Direction & Gen. Mgr.
Bill Draxdorf, Hot Press Dept. Manager
Services: General art. color corrections, hand let-
tering, animation props, hot press titles, charts,
retouching, title design.
KEITZ & HERNDON, INC.
3601 Oijk Gro^■e, Dallas, Texas 75204
Phone: LA 6-5268 AC: 214
Year of Organization: 1950
L. F. Hemdou, President
R. K. Keitz, Executive Vice Pre-tident
Tom Young, Vicc-Pres., Art Director
John Bronaugh, Vice President, Chief of
Photography
Don Lnsbv, Sales Manager
Services: Animation facilities, filmstrips ;ind slide;
also li\'e photography, 16 & 3.5mm, b&w and
color; sound recording, editing; sound stage
rental. Producer service facilities. Oxberrv beam-
splitter optical printing f;icilities. Still photo-
graph v ser\'ices with lab.
L & L EASTERN EFFECTS, INC.
A DIv. of Berkey Video Services
219 E. 44th St., New York, N.Y. 10017
Phone: 889-3790 AC: 212
Year of Incoiporation; 1958
Services; :irt; special effects; pre-optical effects;
stop-motion; ;niimation camera photography; op-
tical effects with aerial image camera; Filmo-
graph camera effects with automatic movement.
Also refer to advertising pages for data.
IRV LEVINE ASSOCIATES
300 East 46th St., New York, N.Y. 10017
Phone: PL 2-2560 AC: 212
Ir\ Levinc. Owner
Lind;i Bender, Production A.n1.
Marcia Levine, Administration As.rf.
Kint Stanley, Sales Reine.'ientative
Services: Art; animation; special effects; pre-
optic;il effects; stop-motion; Filmograph; titles,
title ellecls. graphic design.
MILLS ANIMATION
712 Sansonie Street, San Francisco, California
941U
Phone: 362-4149 AC: 415
Robert J. .Mills, Owner
Joe Wallace, Graphics Director
Tom May, Contact
Services: complete art and animation service;
special photographic effects (for photo-anima-
tion) equipment; slides, strip film, 8, 16, 3.5mm
film production; T\' commercials, industrial and
special information and sales films; brochures,
point of purchase art, advertising art ;md other
graphics material. Full cartoon animation & ani-
mated graphic material, i.e. animated design,
technical animation, photo animation and other
giaphic techniques.
PAGANELLI ANIMATION & TITLES
21 W. 46th St., New York, N.Y. 10036
Phone: JU 2-2899 AC: 212
Albert Paganelli, Owner
Services: animation: technical, medical, maps and
charts. Titles; hand lettered, hot pressed; film-
strip; art and photograph) ; 3.5mm Bell & Howell
& 16mm Maurer camera and animation stands.
^
W. A. PALMER FILMS, INC.
611 Howard St.. San Francisco. Calif. 94105
Phone: 986-5961 AC: 415
(see complete listing under Film Laboratories)
PARTHENON-REEL/3
8439 Melrose Ave., West HoUpvood, Calif.
90069
Phone: OLive 3-0630 AC: 213
Date of Organization; 1963
Richard Earle Spies, Executive Producer
Services: technical, instructional and theatrical
animation services; animation integrated with
hve-action. Art. editorial and camera equipment
for animation work.
PICTOCRAFT, INC.
530 Halstead Ave., Mamaroneck, New Y'ork
10.543
Phone: 698-3437 AC: 914
Year of Incori5oration; 19.57
Elwood Fr\e, President
Evelvn Fr\e, Vice President
Charles Amy. Production Manager
Serv ices: specialists in making 35mm color nega-
tives and prints for filmstrip and slide producers.
Look to the Authoritative, Complete Listing
Pages of Business Screen for Quality in Services
8S
BUSINESS SCREEN
PILGRIM FILM SERVICES, INC.
2502 50th Ave.. Tuxedo, Hyattsville, Mar\laiid
Phone: 773-7072 AC: 301
Year of Incorporation: 1959
Robert S. Pilgrim, President
Robert H. Vance, Vice President
Dennis C. Pilgrim, Secretary-Treasurer
Services: art, animation, animation photography;
titles, opticals and special effects.
STANART STUDIOS
45 \\ . 45th St., New York. N.Y. 10036
Phone: J I' 6-0445 .\C: 212
Stan Poplco, Oivner
Services: Creative animation for educational in-
dustrials; title design; story-board specialists;
complete art service.
TECHNICAL COMMUNICATIONS, INC.
10340 S;inta Monica Boulevard. Los ,\ngeles,
California 90025
Phone: 273-1440 AC: 213
New York .Area Office: 2337 Lemoine .Ave..
Fort Lee, New Jersey 07024
Phone: 947-0371 AC: 201
Leon Vickman, President
W. R. Goodwin. Vice President
Joel .\l. Kibbee. Mar.. System.t Diri-sion
Merl S. Edelman, Mgr., TCI Productions
Services: animation, script writing, editing, com-
plete production services and facility.
TELEMATED MOTION PICTURES
8 \V. 40th St., New York, N.Y. lOOlS
Phone: LO 5-5341 AC: 212
Year of Incorporation: 1947
Saul S. Taffet, Producer-Director
Services: animation and live action, production
facilities. Scripts, storvboards. consultation, film
planning services, .\utoinatic Oxberrv animation
cameras for photography of "stills-in-motion"
and special effects.
VIDEART, INC.
62 West 45th Street, New York. NY. 10036
Phone: MU 2-2363 4 AC: 212
Year of Organization: 1951
Joe Ziickennan. President
Florence Hartman, Secretary
Richard Lothn)p. .\nin)alion Dirtclor
Robert Fontana, Ariiiiui/ion Cameraman
Services: complete animation and art ser\'ice;
titles; optical effects.
ZAPEl STUDIOS, INC.
615 N. Wabash Axe, Chic.igo, 111. 60611
Phone: 787-2755 AC: 312
Year of Incorporation; 1954
Owen A. Zapel, President
A. L. Zapel. Exec. Vice President
Services: animation; optical effects production:
storv-boards; filmstrip animation; art and photog-
raphy.
nm mmm %im\w.
A-V CORPORATION
2518 North Blvd., Houston, Texas 77006
Phone: JA 3-6701 AC: 713
Services: complete creative editing, scoring and
production completion services, (see complete
services under Film Laboratory Guide.)
CINE METRIC, INC.
35 West 45th Street. New York. NY. 10036
Phone: 582-5600 AC: 212
-Morton Kallick, President
Lawrence Plastrik. Vice President
.Morris Albcnda, Secretary
-Michael J. Calamari, Jr., Treasurer
Harry Semels, Comptroller
Ser>'ices: completing commercials, documentaries,
TV series, theatrical films, from dailies through
release prints.
CITY FILM CENTER, INC.
66-40 69th St.. Middle Village (Queens, NYC),
New York 11379
Phone: T\\ ining 4-7800 .AC: 212
Date of Incorporation : 19.57
John R- Gregory, President
Herbert .Avvenire. Exenitive Vice President
Douglas Mitchell. Vice President
Clarence Schmidt. Vice President
Joseph W. Harrop. Secretary
Services: editing services include creative, cus-
tom and routine editing and cutting of pictiM'e
and tracks. Negative conforming, negative cut-
ting, and preparation of A & B rolls, opticals
;tnd masters. Soiuid s\"nchronizing and mixing
prepar;iti<)n. Picture completion from workprint
i or processed unprocessed original ) to answer/
release print including hot-press titling and insert
or retake photography (studio or location)- Pro-
duction management- Securitx handling.
Facilities: Moviolas; interlock projection; narra-
tor's Ixioth: music and effects libran.': stridio
rental (silent or sound stage): .ind sound depart-
ment for custom recording transferring of narra-
tion, music and sound effects tracks on tape or
sprocketed film.
BILL KING EDITORIAL SERVICES
18 W. 45th St., New York. NY. 10036
Phone; Yl' 6-5707 AC: 212
Year of Organization: 1961
William E. King. Owner
Services: editing and completion services.
PROJECTED FILM
EDITING SERVICE, INC.
45 West 45th St., New York, NY. 10036
Phone: LT 1-1030 AC: 212
Year of Incorporation; 1961
Bert Feldman. President
Dick Cohen, Secretary, Treasurer
Services: complete editorial service. 16 and .3.5mm
for live action and animation; film consultants.
WILL SHAW FOUNDATION
3 East Huron Street. Chicago. 111. 60611
Phone: Slperior 7-0110 .\C: 312
Will Shaw, Supervising Editor
Don Hill, Production Manager
Gaylord Clark, Sales Rrpre-ientatice
Services: Complete 35 and 16mm editing and
conforming facilities. 16mm screening room. 16
and 35mm rental editing facilities.
STAHL EDITING & TITLING SERVICE
247 \\ est 4Hth St.. Suite .507. New York.
New York 10036
Phone: 246-9120 AC: 212
Miss W. E. Stahl. Proprietor
Services: editing and titling of 16nini and 8mm
motion picture film -\lso reno\;iting films.
FOTOSONIC, INC.
15 \\. 46tli St., Ne« York. N.Y. 10036
Phone: JU 6-0355 AC: 212
Year of Incorporation: 1948
Leo Steiner. President
K. C'offman. Fred Tjong, Editors
Anthon\ Kirk. Assistant Editor
Pat Santonuuiro. Slockslutt Coordinator
Services: film editing; connnercials. tv shows,
industri.ils. shorts tt features; cutting rcxims; in-
terltK'k projection; c"olor sloc-k shot librarv; film
ct>nipletion from dailies to an.swerprint. Photo
projections.
BEN KANTROWITZ-CINEMATECH
45 \\. 45lh St.. New York. N.Y. 10036
Phone: CI 6-8922 AC: 212
Year of Org;ini/u>tion: 1961
Ben Kantrowitz. Owner
Nina Martin, Cutler
Services: editing; negative cutting, matching.
TELE-CRAFT FILM SERVICE, INC.
630 Ninth A\e.. New York. N.Y. 10036
Phone: Circle 5-4909 .\C: 212
Year of Organiziition; 1948; Inc.; 1960
Maxwell S. Seligman. Pn sident
John Martin. Production Vice President
Kenneth Mcllwaine. Sii;)crii>ifig Editor
Irene Halpeni, Sates Reprcsenlatice
Services: editing; consultation; sponsored theatri-
cal distribution; editorial f;icilities. 35mm &
16nim camera equipment.
TELIC, INC.
Film Center, 630 Ninth Aveiuie. New York,
N.Y. 10036
Phone: JVI 2-3480 AC: 212
WikkK Siegel; Ed Boughton
Services: complete 3-5-16mm editorial and co-
production services; 8mm release print services.
WESTBROOK FILM SERVICE
45 West 4.->ll. M.. Ne« York. NY. 100.16
Phone: PL 7-3470 .AC: 212
D.ivid Mower. Owiur
Services: Editing and c-ompletion services. Com-
plete editorial facilities.
*
this svmbol appearing over a
listing in these pages iiulic-ales that displax ad-
vertising c-ontaining additional us«'ful r«'ference
data appears in other pages of this Buyer s Guide.
SERVlCE-BUYta'S GUIDE
ZAVALA-RISS PRODUCTIONS, INC.
1600 Broadway, New York, N.Y. 10019
Phone: 582-5869 AC: 212
Year of Organization: 19fi2
Sheldon Riss
Pablo A. Za\ala
Services: editing to completion; production and
post production facilities and services.
EFFECTS ail i^Tlg^LS
HOWARD A. ANDERSON COMPANY
751 N. Fairfax Ave., Hollywood, Calif. 90046
Phone: OL 3-4880 AC: 213
780 North Cower, Hollj-ivood, Calif. 90038
Phone: HO 9-5911 AC: 213
Howard A. Anderson, Jr., A.S.C., President
Darrell A. Anderson, Vice President
Donald W. Sinionds, Secretary I Treasurer
Robert K. R\der, Cameraman
Gary Crandall, Optical Cameraman
Carson Citron, Artist
Services: special photographic effects, titles, in-
serts, matte shots, miniatures. Sound stage, stu-
dio, optical department, O.xberry printer equip-
ment.
BERKEY VIDEO SERVICES, INC.
A Division of Berkey Photo, Inc.
322 East 45th St., New York, N.Y. 10017
Phone: 889-3230 AC: 212
Manny Casiano, President
.\rchie Cavelli. Exec. Vice President
Larry Lippman, Vice President, Sales
Mike Goldman, Controller
Ed Berger, Qiialifij Control Director
Services: complete post-production services in
opticals, animation, laboratorv processing and
printing, insert studio photographx, color and
black & white, 35mm and 16mm.
CINEFFECTS, INC.
115 W. 45th St., New York, N.Y. 10036
Phone: CI 6-0951 AC: 212
Year of Organization: 1939
Irving Hecht, President
Robert Pittluck, Vice-President
Jack Present, Vice-President
Services: optical and special effects, 16mm, 35-
mm, 8mm to 35mm, 8mni to 16mm, color and
b&w, inserts, table-top photography, etc.
CINEMA RESEARCH, INC.
716 N. La Brea Ave., Hollywood, Cal. 90038
Phone: WEbsler 3-9301 AC: 213
Year of Organization: 1947
Harold A. Scheib, President
Jack Glass, In-Cluirge of Production
\'ic Czerkas, Staff Artist
Services: for 16/35/70mm: special effects; trick
work; traveling matte; miniatures; inserts; com-
bination animation and live action; optical print-
ing; duplicate negatives; wipes; fades, dissolves:
CINEMA RESEARCH: CONTINUED
enlargements; reductions; combinations. Tides:
haiKl-lpltcriug and hot press backgrounds; color
correction of pack;iges, film correction; layouts,
stock shots, counseling. Stor\- boards: artist avail-
able to produce story boards on location and at
customer's plant or office.
COASTAL FILM SERVICES
A Division of Berkey Video Services, Inc.
45 West 45th Street, New York, N.Y. 10036
Phone: JU 2-7780 AC: 212
Year of Incorporation: 1958
Lou Lemont, Vice-Pres./Cen. Manager
Bob Annunziato, Senior Optical Supvr.
George Ottino, Art Dept. Supenisor
Joe Ayres, Production Supervisor
Ser\'ices: optical effects, animation, 16nim &
35mm black & white and color, fluid gate 16mni
work, aerial image optical and animation cameras,
stop motion studio, art department, laboratorv,
still photograph\- studio, ultrasonic film cleaning.
m
CONSOLIDATED FILM INDUSTRIES
Title & Optical Division
959 Seward St., Hollywood, California 90038
Phone: (213) 462-0881 Telex: 06-74257
Cable: CONSOLFILM
Dale Tate, Manager, Title & Optical Division
Ser\'ices: 16/ 35mm optical effects, trick shots,
traveling matte work, inserts; combination ani-
mation and live action; optical printing; wipes,
fades, dissolves; enlargements and reductions;
color correction. Titles by hand-lettering and
photocomposition.
(see complete listing under Film Laboratories)
FILM EFFECTS OF HOLLYWOOD, INC.
1140 North Citrus, Holh-wood, Cal. 90038
Phones: HO 9-5808/5811 AC: 213
Cable: FILMEFX
Year of Organization: 1946
Linwood G. Dunn, ASC, President
Don W. Weed, Vice President, General
Manager
Cecil D. Lo\e, Vice President. Technical
Director
Services: specialized laboratory printing in 16-
35-65-70mm color and b&w duplicating; titles;
optical printing; matte paintings; miniatures; in-
serts. Photographic advisory and technical serv-
ices from story idea to screen; equipment design.
L i L EASTERN EFFECTS, INC.
A Division of Berkey Video Services, Inc.
219 E. 44th St., New York, New York 10017
Phone: 889-3790 AC: 212
Bernie Farbman, Vice Pres.-Ccn. Manager
Rodney Friedson, Senior Optical Supvr.
Chris Grodewald, Optical Supervi.for
Services: optical effects, animation, 16mm &
35mm black & white and color, fluid gate 16mm
work, aerial image optical and animation cam-
eras, stop motion studio, art department, lab-
orator\', still photography studio, ultrasonic fihn
cleaning.
Also refer to .idvertising pages for data.
*
M/E/l
(Manhattan Effects Incorporated)
(Bornett Film Industries)
22 East 42nd St., New York, N.Y. 10017
Phone: 661-6480; AC: 212
Ueniie B;irnett, President
Services: Complete optical and special effects in
color and black and white in all size film formats
(3.5mm, 16mm, and 8mm). Animation stand pho-
tograph\- for titles, filmographs and running foot-
age, preparation of duplicate film formats in all
type emulsions including blow-ups, reduction and
one to one masters. Title and art prepared.
Facilities: Oxberry animation stands, Oxberry
aerial image optical benches, acme registration
hi-speed printers. Bell & Howell printers. Ultra
sonic cleaning. Specialties: complete duplicate
film formats via custom liquid gate system, dup-
lication of masters to read as originals, rejuvena-
tion and mastering of shnmken and worn orig-
inals. A&B blow-up and reductions. Cinemascope
and Techniscope unsqueezing in 35mm and
16nini formats. Preparation of color corrected
16mm reduction intemegatives for TX' spot re-
lease printing.
RAY MERCER & COMPANY
4241 Normal Avenue. Hollywood, Calif. 90029
Phone: NOrmandv 3-9331 AC: 213
Year of Organization: 1925
Ray Mercer, General Partner and Manager
George Rohan, Production Supervisor
James Handschiegl, Technical Advisor
M. J. "Bud" Bassett, Sales Representative
Services: Optical special effects, titles, inserts,
trick shots, underwater and surface photography,
miniatures, animation, paintings for backgrounds,
scenic material, idea counselling, optical printing.
PILGRIM FILM SERVICES, INC.
2502 50th Ave., Tuxedo, Hyattsville, Maryland
Phone: 773-7072 AC: 301
Y'ear of Incorporation: 1959
Services: Opticals and special effects, titles, art,
animation, animation photography.
(See complete listing under Animation Services)
TELEFEX FILM PRODUCTIONS
902 Wentworth Ave., North Vancouver. B. C,
Canada
Phone: 988-0483 AC: 604
Frank E. Fleming, General Manager
Services: motion picture backgrounds for use
with supered slides, rental service to tv stations;
black & white and color. Optarama special-effects
process.
TRI-PIX SERVICE, INC.
49 West 45th St., New York, N.Y. 1003r
Phone: JU 2-0650 AC: 212
Year of Incorporation : 1960
Guy Varrichio, President
-Alfred Terone, E.xec. Vice-President
Robert Bushell, Trea.surer
James E. Hayhow, Secretary
90
BUSINESS SCREEN
:FFl(OTS^Ii ©iFTie^L;
TRI-PIX SERVICE: CONTINUED
Sen'ices: art, animation, optical effects, titles,
hand lettering, slidefilms, filniographs, filmed
storvboards for agenc\' presentation, in 16inm
or 35mm, black & white or color. O.xberry ani-
mation stands. 0,\berr\- aerial image optical
printers.
VIDEART, INC.
62 \\est 4.5th Street. New York. N.V. 10036
Phone: MU 2-2363 4 .AC: 212
Mel Wolpin, Optical Supervisor
Ser\ices: special optical effects, 16mm, 35mm;
b&\v and color. (Sec complete listing under Ani-
mation Services, this section. )
WESTHEIMER COMPANY
736 Seward St., Hollywood, Cal. 9003S
Phone: HO 6-8271 AC: 213
Year of Incorporation: 1955
Joseph Westheimer, A.S.C., President
Services: opticals and inserts for television, incl.
commercials, b&w and color; titles. Traveling
matte work; aerial image setup.
nil T^E^TiEIH
COMPREHENSIVE FILMTREAT, INC.
250 \\ est (i4th Street. New York, N.Y. 10023
Phone: 799-2500 .\C: 212
Branches (ser\ice centers): at 250 West 64th
Street. New York: and 829 .North Highland
Avenue, Holl\-wood, California
Year of Incorporation: 1930
Michael Freedman. President
Jules Lcni, Vice President & Treasurer
Services: restoration of original scratch-free pho-
tographic quality to motion picture originals and
prints.
Member: Association of Cinema Laboratories.
FILi T^E^TiEKlT
PEERLESS FILM PROCESSING:
ncss. buckle and curl; suppUes for cleaning &
repair. Rehumidifiiatiun process.
LEONARD FILM SERVICE
1700 East W'aliiiil Street, Pasadena. California
Phone: MU 1-9950 AC: 213
Year of Organization: 1958
Kenneth L. Dymmel, Ou.'ner
Germaine .M. Cage. Production Supervisor
Ser>iccs: \'ite-a-Lize Film Treatment; inspection,
repair and cleaning; film distribution.
PEERLESS FILM PROCESSING CORPORATION
2.50 West fi4th St., New York. N.Y. 10023
Phone: 799-2500 AC: 212
Cable: PEERFILPRO
Branch Office: West Coast Laboratory at 829
N. Highland Ave., Holb-wood. California
Year of Incorporation: 1934
Stanley Cohen, V.P. — New York Operations
Services: protective treatment; reconditioning
services including scratch removal, inspection &
repair, shrinkage reduction, correction of brittle-
PERMAFILM, INC.
257 Park Ave., South, New York, N.Y. 10010
Phone: 674-5700 AC: 212
Cable: PEKM.\F1LMS
Year of Incorporation: 1955
Paul X. Robins, President
Gus Bozinos, Vice President
.\nthony Bennet, Treasurer
Ed\\ in Weiser, Secretary
Services: film protection, negatives and positives;
film reju\enation. negatives ;uid positives; film
scratch removal s\steni for negatives and posi-
tives. Franchiscd treatment facilities in all film
centers.
PERMAFILM OF CALIFORNIA, INC.
814 No. Cole Ave., Hollvwood, Calif. 90038
Phone: \\'Ebster 3-8245 AC: 213
Year of Incorporation: 1957
Sol J. Cohen, Secretary j Treasurer
Ben Brogdon, Lab. Manager
Services: Film protection, scratch removal, clean-
ing & rejuvenation of positive and negative ma-
terial.
RAPID FILM TECHNIQUE, INC.
37-02 27th St., Long Island Citv. N.Y. 11101
Phones: ST 6-4600/1/2/3 AC: 2i2
In New York City: 21 W. 46th St.
Year of Incorporation: 1940
Henry Llo)d, President
Jerome Gober, Secretary /Treasurer
Services: rejuvenation and scratch-removal of
used, damag«?d 8mm, 16mm and 3.5mm motion
picture negatives and prints; distribution and in-
spection.
ROBERT H. REDFIEID, INC.
831 S. Wabash Ave., Chicago. III. 60605
Phone: HA 7-3046 AC: 312
Year of Incorporation: 1946
R. H. Redfield. President
Wayne Collander. Vice President
Services: film treatment; recording service (tape)
for Salesmates (35mm) and La Belle Courier.
0
VACUUMATE CORPORATION
427 West 42nd Street, Now York, N.V. 10036
Phone: LO 4-1886/7 AC: 212
Year of Incorporation: 1947
Samuel H. Bunchez, President
Services: inspecting, cleaning, repairing, rejuve-
nation, scratch removal, cutting and canning of
filmstrips. breakdown of T\' commercials, pack-
ing and shipping of filmstrips ;md motion pic-
tures; film preservation \'acuum.ate Process;
"No-En" film treatment.
FOLi ST^l^^il
AFP DISTRIBUTORS, INC.
1540 Broadway, New York, N.Y. 10036
Phone: 582-1900 AC: 212
Robert Gross, President
Sheldon Abromowitz, Vice President
Lawrence A. Glesnes, Secretary
Howard Lesser, Board Chairman
Harvey Hecker, Agency Liaison
John W'engen, Agcriciy Liaiion
-Murray Kahn, .Agency Liaison
Meyer Reinish, Agency Liaison
Harriet Hester, Director— T\' Activities
Barbara Brazong, Office Manager
Services: preparation and distribution of film and
videotape commercials; editing, film and video-
tape storage; negative and positive cutting rooms;
projection rooms. .Additional storage vaults in
AFP Film Exchange, Ft. Lee, N.J. Other facili-
ties in Hollywood.
BEKINS FILM CENTER
1025 N. Higliland Ave.. Hollywood, Cal. 90038
Phone: 466-9271 AC: 213
Y'ear of Organization: 1958
Joseph C. Raymond, Director
Services: complete library services, storage and
cataloging of production and point materials.
Immediate reference service; shipping and re-
ceiving worldwide. Special nitrate vaults includ-
ing continuing daily inspection.
BONDED SERVICES
A Division of Novo Industrial Corporation
630 Ninth Avenue. New York, N.Y. imt36
Phone: JC 0-1030 AC: 212
Branches: 160 E. Illinois St., Chicago, III.
Phone: 467-1466 AC: 312. Carolvn Chinn,
Manager: 8290 Santa Monica Blvd., Loj
Angeles, Calif. Phone: OL 4-7575 AC: 213.
Stanley Halperin, Vice President-Manager.
Canada: Bonded Services International. 15 St
Marv Street, Toronto, Ontario.
Phone: WA 5-2S26, Harold J. Eady, Vice
President and General Matia^cr.
Bonded Ser\ices International. N\'. The .Atom
Building, Schiphol .Aiqiort, .Amsterdam, Hol-
land, David Frost, Managini: Director
Bonded Services International, S. A. de C.V.
Dr. Rio dc la Lo/a 22S. Mexico 7, D.F., Mel
Ciniger, General Manager
Bonded Ser\iccs International Pfy. Limited
13-17 Cleg St.. Artarmon, Sydney, N.S.W'.,
.Australia. John Tvson, Gi-n. Manager
Bonded Services International (Hong Kong)
Ptv . Ltd.. 22B C;odovvn, Cinton Road,
Kowloon, Hong Kong, Phillip Chu, Manager
Chester M. Ro.ss. President
Emanuel Kandel. Exenitivc Vice President
Donald M. Hine, \'icc President, Sates &
Marketinn
Robert Ravvson, Vice President, Operations
Phil Teneriello. Mgr.. 7T Program Service
Len Kaiser. Comptroller
Aaron Ray, Office Manager
Bonded Storage
Bonded P.nrk, .550 Main Slnvt. Ft. Le*, N.J.
Phone: Jl' 6-10:10 (Cont'd on next page)
SERVICE BUYER'S GUIDE
91
FiLi $imm
BONDED STORAGE: CONTINUED
Jim Stone, Vice President
Ed Hoey. Mgr., Storage Services
Lou Falkoff, Mgr., Theatrical Distrihiilioti
Services: film distribution, inspection, repair &
rejuvenation, cleaning, scratch renio\al, commer-
cial insertion, storage, print procurement, ship-
ping, editing. Storage Facilities: standard, air
conditioned, humidit\- c-ontrolled, refrigerated
vaults at all sites; maximum securitj', optimum
environmental stoiage available in Wichita un-
derground site.
GARDEN STATE/NOVO, INC.
630 Ninth Ave., New York, New York 10036
Phone: JU 2-1800 AC: 212
William J. McElhenny, President
Alex Leslie, Vice President, Sales
Services: Print procurement
tribution services.
nd commercial dis-
REGISTERED FILM STORAGE, INC.
1430 Bergen Bbd., Fort Lee. New Jersey
07024 '
Phone: 947-5300 AC: 201
Year of Incorporation: 1962
Robert B. Pell, President
Services: de-humidified, air conditioned, air con-
trolled film storage facilities; 24 hour recall
deli\'eries at no charge.
Hmm FM ITGflF FILi
BOULEVARD RECORDING STUDIOS
632 N. Dearborn St., Chicago, 111. 60610
Phone: WH 4-2752 AC: 312
Year of Organization: 1956
Hal Kaitchuck, President
Services: music scoring to picture, live in studio;
music library. Narration recording to picture;
editing; slidefilm recording, tape duplicating.
CAPITOL PRODUCTION MUSIC
(CAPITOL RECORDS)
Hollywood & \'ine, Hollywood, Calif. 9002S
Phone; HO 2-6252 AC? 213 Cable: CAP-
RECORD
Year of Organization: 1955
Ole Georg, Manager
Sandy Kasten, Secretary
Services: source of the Hi-Q music library for
lilm scoring. Available on lease basis throughout
U. S. to industrial film producers and sound
hibs. Locally, audition rooms available for scor-
ing TV films and spots.
A Listing of Professional Specialists
■^■' The companies in\ited to submit listing
data for this Buyer's Guide are recognized
professional specialists within the service
groups alphabetically indexed for the con-
venience of our worldwide reader family.
0
CHAPPELl MUSIC LIBRARY
117 West 46th St., New York, N.Y. 10036
Phone: 76.5-1742 AC: 212
Bernard Rubinstein
Harvey Kugler
Services: Complete music scoring services and
sound effects. .Music track preparation and mix-
ing on 16mm, 35mm and quarter-inch tape.
CINEMUSIC, INC.
3.53 W. 57th St., New York, N.Y. 10019
Phone: PL 7-3795 AC: 212
Date of Organization: 1949
Joan Barry, Manager
Services: Background music libraries in many
varied fields. Mood music on disc and tape. Min-
iature" libraries in Sets of 20 L.P.'s Set #1 and
II available now.
COREILI-JACOBS FILM MUSIC, INC.
25 West 4.5th St., New York, N.Y, 10036
Phone: JU 6-6673 AC: 212
Date of Organization ; 1951
Fred Jacobs, President
Alfonso Corelli, Vice President
Morris Goldstein, Music Editorial
Dan Barrie, Music Editorial
Services: create music and sound effects scores
for films and slidefilms from own music librar>-.
Also lease background music libraiy on disc or
V4" tape.
STEVE COVELLO
693 West Nyack Road, West Nyack, N.Y.
10994
Phone: 358-0608 AC: 914
Steve Covello, President
Services: Specializing in the production of orig-
inal scores for industrial, documentary and edu-
cational films.
SAM FOX FILM RIGHTS
1841 Broadway, New York, N.Y. 10023
Phone: Circle 7-3890 AC: 212 Cable: SAM-
FO.\
Y'ear of Organization: 1930
Frederick Fox, Vice President
Howard Lemer, General Manager
Midwest Representative: Esther Frank, 3349
W. Outer Drive, Detroit, Michigan 48221
West Coast Representative: Harrv Fox, Jr.,
1680 Vine St., Hollywood, Calif. 90028
Services: comprehensive libraries of recorded
background music available on record and tape;
creation of original music scores.
H-R PRODUCTIONS, INC.
121 West 45th St., New York, N.Y. 10036
Phone: 246-5133 AC: 212
Year of Organization: 1951
Herbert Rosen, President
Services: background music of o\er 500 selec-
TtflE FOLI
H-R PRODUCTIONS: CONTINUED
tions for dubbing and re-recording. Available
on "needle-down-once ", annual lease or outright
purchase basis.
DICK LAVSKY'S MUSIC HOUSE INC.
.501 Fifth Avenue, New York, N.Y. 10017
Phone: 661-6370 AC: 212
Richard Lavsky, President
Phyllis Lavskv, Secretary
Neil Reshen, Treastircr
Services: Comprehensive music and sound effects
service for TV, radio, films. Original scores and/
or contemporary library music creatively edited
to specific requirements. Transfer facilities. Spe-
cialize in exclusi\e VTR post-synchronous sound
effects scoring.
Facilities: Complete sound editing facihties;
Nagra & Ampex 1/4" recording equipment,
Westrex 3.5mm magnetic film recorder, Fairchild
disc cutter, video tape recorder.
MUSIC FOR FILMS, INC.
49 West 45th St., New York, N.Y. 10036
Phone: Circle 7-3577 AC: 212
Herman Fuchs, President
Ser\ ices: supply and edit music and sound effects
for films and tv commercials.
MUSIC SOUND TRACK SERVICE
1600 Broadway, New York, N.Y. 10019
Phone: Circle 6-4687 AC: 212
Year of Organization: 1937
Theresa M. Craig
George H. Craig
Services: music scoring for motion pictures and
television from music hbr.iry; editing.
MUSICUES CORPORATION
117 \\. 46th St., New York. N.Y. 10036
Phone: 765-1742 AC: 212
Bernard Rubinstein
Harvey Kugler
Services: Music library and soimd effects: pro-
duction services; complete recording facihties in-
cluding 16mm, 35mm dubbers. projection and
interlock svstem, tape duplication, both quarter-
inch and cassette; cirtridge pulsing and winding;
complete mailing ser\'ices.
MUSIFEX, INC.
45 \\est 45th St., New York, N.Y. 10036
Phone: CI 6-4061 AC: 212
Y'ear of Incorporation; 1958
E. Robert \'elazco. President
Alan Cagan, Secretary
Michael Sahl
Services: background music scoring for motion
picture, tv, radio and slidefilm producers; soimd
effects; musical sound effects discs for outright
92
BUSINESS SCREEN
mm m^ TKli OLi
MUSIFEX. INC.. CONTINUED:
sale; music Iil)rarv for lease; sound effects for
outright sale; original scores; special sound ef-
fects made to order, transfer facilities.
SIRI MUSIC, INC.
One Towne Road, Bovford, Mass. 01921
Phone: 887S435 .\C: 617
Robert R. Way, General Manager
Ser\ices: Producers of scores for commercials,
jingles, station logos and complete film scores.
Maintains both library music and complete scoring
facilities.
^
THOMAS J. VALENTINO, INC.
150 W. 46th St., .New York, N.Y. 10036
Phone: CI 6-4675 6 AC: 212
Year of Organization: 1932
Thomas J. N'alentino, President
Robert T. \'alentino. Vice President
Elsie N'alentino, Secretary
Services: backgroimd music library and sound
effects lil)rar\'; services for film and tape (video-
tape); production departments for tv, newsreels,
theatrical productions and film releases, etc.
.Available on records and ta]^.
MB mmmmi amu
A & R Recording, Inc.
112 \V. 48th St., New York, N.Y. 10036
Phone: ]V 2-1070 .\C: 212
AERCO
Box 171, Pennsauken, New Jersey 08110
Phone: 663-8154 .\C: 609
Services: Magnetic sound striping 8mm, super
8mm and 16mni. 16mm prints and raw stock
sound striping.
CINE MAGNETICS, INC.
520 N. Barr\ Am-.. >l:un:ironeck, N.Y. 10543
Phone: Ml' 2-2780 AC: 212
698-3434 AC: 914
Year of Incorporation: 1961
Everett Hall. President
.Mian A. .Amiour, Exec. Vice President
Kent Ikiteman, Prod. Vice President
Edgar Schuller, t'ligintt'ring Vicc-Pres.
Dan Stevens, Service & Price Manager
Services: magnetic sound striping (8 & 16mm),
sound dubbing to stripe, 8 & 16mm picture
duplication, reduction from 16mm to 8mm. color
and black & while, 8 & 16mm sound duplica-
tion, tape and film, creative film editing, nega-
tive film cutting, 16mm optical re-recording;
music and \dice mix; AV equipment sales &
rentals; film distribution.
CINEMA RECORDING CORPORATION
21 W. 46th .St„ New York, N.Y. 10036
Phone: JU 2-3745 AC: 212
\al Peters
Henr>' .Markosfeld
Services: sound recording. Optical and magnetic
recording facilities. .Mixing with 12 channel re-
versing system, Spcci;ilizing in film transfers to
and from all media.
CINESOUND COMPANY, INC.
915 N. Highland Ave., Hollywood, Cal. 90038
Phone: HO 4-1155 AC: 213
Rose Layos Green, President
.Austin Green, Vice President
Isabel Z;ivad, Secretary
Irv Nafshun, Rcrorc/i.s/
Services: motion picture sound recording, all
phases; foreign picture dubbing (instant sync);
library music scoring.
EMC CORPORATION
(Universal and Radio Recorders Division)
7000 Santa Monica Blvd.. Hollywood,
California 90038
Phone: HO 3-3282 AC: 213
David Feinberg, President
Jerome Greenfield, Vice President
Services: film, tape and di.sc recording services;
motion picture scoring; slidefilm recording; mast-
ering and processing; three track and four track
stereo capabilities; 16 and 35mm wild film re-
cording, 16mm projection facilities; personnel and
facilities cleared for classified work.
#
this symbol iippearing over a
listing in these pages indicates that display ad-
vertising containing ;idditional useful reference
data appears in other pages of this Buyer's Guide.
FINE RECORDING, INC.
118 W. .i7tli St.. New York, N.Y. 10019
Phone: CI .5-6969 AC: 212
C. Robert Fine, President
George Piros, Vice President
Services: sound recording for motion pictures, tv,
r.idio and phonograph industries. Fihn mixing,
tnuisfcr, optical negatives, editing, dubbing,
mastering ,uid pressing f;icilities. Tape duplicat-
ing.
GLEN GLENN SOUND COMPANY
6624 Komaine Street. Holhwood, Cal. 900.38
Phone: HO 9-7221 AC: 213
Year of Organization: 1937
R. C. Goodwin, President
Joseph D. Kell\', Vice President and Chiii
Engineer
Tom T. Kobii\;islii. Triu.'nirer
Jack Phillips. Srhrdnling & Sales
Robert McKic, Quality Standards &
Method.^ Verification
Services: motion picture and television sound
recording from original production to fin;il opti-
cal negative; transfer, scoring, dubbing; final
35 and 35/32 optical negative rec-ording.
GOTHAM RECORDING CORPORATION
2 \\. 4<itli St., Nc« York. N.Y. 10036
PhoiM!:JU 6-5.577 AC: 212
HerlM'rl M. Moss, President
Rolx-rt \'olkell. Vice Pre.widnU & Ccn. Mgr.
Richard M. Stone, Director of Sales
Services: live and recorded music scoring; tape
;md fihn nliting. 16 and 3.5mm projection; mag
transfer; "instant search" music and effects li-
braries.
MANHATTAN AUDIO COMPANY, INC.
460 West 54th Street. New York. New York
10019
Phone: PL 7-9800 .\C: 212
.Melvin L. Gold, President
John J. Cordon, Vice Pres. & Studio Manager
James A. Gleason, Vice-Pres., in charge of
Production
Louis J. M;dtese, Sales Manager
Services: motion picture and tv sound recording;
transfer, including optical; dubbing; scoring; 35,
35/32mm and 16mm optical negative recording.
RECORDED PUBLICATIONS LABORATORIES
(Div. of Recorded Publications Mfg. Co., Inc.)
1504 Pierce Avenue, Camden, New Jersey
08105
Phones: 963-3000 AC: 609; 922-8.5.58 AC: 215
Year of Organization: 1948
Edward J. Goodman, President
David H. Goodman, Vice President, Sales
Eniesl W". Merker, Chief Engineer
Services: sound recording services for motion
picture, filmstrip, audio-visual applications. Vast
sound effects and music scoring libraries, film
sound editing, mi.\ing, scoring, mono and stereo
disc mastering, pressings, Jiigh speed tape dupli-
cation, all aut(3matic film adv.ance synchronizing
svstems on tape, disc or cartridge. Client may
submit t;ipes or be present for production. 16mm
iuid 35mm interlock sound recording and mixing
—6 channel. Three recording studios, 3 banks
of .Ampex high speed tape duplicators, N'euman-
W'estrex stereo disc cutting facilit\', special tape
cartridge duplication facilities.
Special Seniees: preparation of sound tracks for
motion picture and filmstrip entailing the entire
production from client's script, including pro-
viding talent, music, effects, insertion of synchro-
nizing tones.
RECORDING STUDIOS, INC.
1639 Broadway. New York, New York 10020
Phone: PLaza 7-8855 AC: 212
Year of Incorporation: 19.58
Morion Schwartz, President
.Mfred Markim, Vice President
Services: recording, mixing, post-.synchronizing
and transfer studios; music film scoring stage.
RKO SOUND STUDIOS
A Div. of RKO-General, Inc.
1440 Broadwav. New York. N.Y. 100 IS
Phone: LO 4-SOOO AC: 212
John B. Hayes. PresiilrnI
Services: recording of sound for motion pictures,
slide films, television and radio commercials in-
cluding transfer, scoring, mixing, editing, re-
recording. .\l.so screening theater, 16 .Tiid 3.5mm
projection, closed circuit T\', sound effects and
music libraries, talent ser\ii-es, pressings, high-
sp«f(l tape duplication, all types tape cartridge
m;islering and duplication.
Look to the Authoritative, Complete Listing
Pages of Business Screen for Quality in Services
SERVICE BUYER'S GUIDE
93
mm KDMDIi SEWIEI
REEVES SOUND STUDIOS
A Division of Reeves Broadcasting Corp.
304 E. 44th St., New York, N.Y. 10017
Phone: OR 9-3550 AC: 212
Chester L. Stewart, President
John F. Vorisek, Vice Pres. & Gen. Mgr.
Richard J. X'orisek, Vice President— Smind
Robert \V. Byloff. Vice President— Video
Audio Services: Motion picture and television
sound recording and mixing .ind allied services.
Film processing laborator> .
\'ideotape Se^^■ices: \'ideotape recording, editing
and mixing in black and white or high band
color. Video tape duplicates and transfers of
qnadniplex and helical scan tapes; fibn-to-tape
transfers and piggybacks; rental of Airmobile-
\'ideo* System for studio and location \'ideo
production.
Specialties: Sound mixing with forward-reverse-
overdub sjstem; post svtic sound looping with
instant playback; multi-studio electronic editing
and mixing of high-band color tape; color and
black and white Videofilm" tape-to-film trans-
fers.
SHELDON RECORDING STUDIOS, INC.
1725 North Wells St.. Chicago, 111. 60614
Phone: 664-7734 AC: 312
Jack S. Wiener, President
Services: TV' sound recording; sound recorded
on Ampex Broadcast \'ideo tape (two-inch quad-
riplex) providing full time base stability for all
.special effects, edits, inserts, supers, dissolves,
etc. Complete technical facilities with engineer-
ing personnel and leaner equipment provided.
From story boards and rough scripts, test com-
mercial is produced on videotape.
SONIC FILM RECORDING
1230 W. Washington Blvd., Chicago, lU. 60607
Phone: CH 3-2600/4 AC: 312
Date of Organization: 1946
Jack H. Lieb, President
Warren H. Lieb, Vice Pres.! Production
Don Richter, Chief Engineer
Chas. Kite, Music Editor
Peggy Spillane, Music Librarian
Services: 16/3.5mm interlock screening and pro-
jection; RCA optical recording; Neo-pilot, pilot
tone, on Fairchild 14KC pulse Ranger Tone trans-
fer & recording; recording to 3.5 or 16mm pic-
ture, loop racks, click tracks and interlock for
picture and track available; Vi" dubbing and
mixing for slidefilms; Moviola editing available
16 or 35mm; Vt" editing. Music recording studio,
60.x40 with natural echo chamber; narration stu-
dio; music library and sound effects available.
SOUND STUDIOS, INC.
230 N. Michigan Ave., Chicago, Illinois 60601
Phone: 236-4814 AC: 312
Michael Eisenmenger, President
Earl Glickman, Vice President
Services: recording of sound for shdefilms, mo-
tion pictiires, TV, radio — including signals, scor-
ing, mixing, magnetic tape editing and sound
effects; record pressing plant.
SPECTRA-SOUND, INC.
6110 Santa Monica Blvd., Hollywood, Calif.
90038
Phone: HO 2-6981 .\C: 213
Paul Ta\ler, President
Esta J. Tayler, Secrclarij
Peter Lehrt, Chief Engineer
Services: Vt" and H" magnetic tape recording;
reference and master disc recording; transfer to
or from W or H" tape, disc, 16mm, IT/zmm or
35nim film; 35mm and 16mm film scoring, loop-
ing, dubbing and projection; location recording
on 16mni film or Vi" sync tape; Nagra rentals;
script typing, duplication.
SYNCHRO-SOUND, INC.
18 West 45th Street, New York, N.Y. 10036
Phone: OX 7-2985 AC: 212
Year of Organization : 1961
Win Sharpies, Jr., President
John Miller, Sound Transfer
Cecile Abramson, Music Editor
Ser>ices: music available on 35 magnetic or Vi"
tape or disc. Transfer facilities including 35mm
and 16nim magnetic and optical; voice recording
and dialogue direction; editing facilities for pic-
ture, music, effects; background music, original
or track.
mm KiMiii sewdeg
TV RECORDERS
6054 Sunset Blvd., Hollywood, Calif. 90028
Phone: 469-8201 AC: 213
Virginia Aicholtz, President & Manager
James Aicholtz, Vice-President
Services: sound recording service from produc-
tion through re-recording (dubbing) for motion
pictures and TV. Magnetic transfer, RCA vari-
able area optical transfer, transfer to 16mm and
8mm striped release prints.
TAPE TRANSFER TECHNIQUES, INC.
230 N. Michigan Ave., Chicago, Illinois 60601
Phone: 236-4814 AC: 312
Mitchell Heller, President
L. S. Toogood, Vice President
Services: tape duplication, cartridge loading,
tape mastering, signal insertion, editing, music
librarw sound effects, tape loading.
TELESOUND STUDIO
6296 Melrose, Holl>-ivood, Cal. 90038
Phone: WE 1-8161 AC: 213
Clarence Thompson, Owner
Bertha Thompson. Secretary-Treasurer
Services: sound studio, stage narration and dub-
bing 16mni; transfer seiA-ice; location equipment;
16mm shooting on stage and location.
TODD-AO
1021 N. Seward St., Holh-vvood, Cal. 90038
Phone: 463-1136 AC: 213
Salah Hassanein, Preside ;if (N.Y.)
Fred H\'nes, Vice President, General Manager,
West Coast Studio
Don Rogers, Sales Manager, Magnetic Products
Services: The Todd-AO System and sound serv-
ices from 8mm through 70mm, 6 track. Full
65mm camera equipment. Magnetic film and
tape products.
TOWNSEND PRODUCTION SERVICE, INC.
36 W est 62nd St., New York. New York 10023
Phone: 246-,3997 AC: 212
James H. Townsend, Jr., President
James R. Lee, Vice President
Harrison G. Piatt III
Services: Complete motion picture sound record-
ing studios — mixing — 10 channels, music and
niirration recording studios, transfers including
50 cycle, dubbing, sound effects looping, optical
tracks. Editing pictures, sound, music, effects,
negative cutting and laboratory contact.
Specialties: .Assisting educational and in-plant
film producers with complete production services
and technical back-up.
UNITED COMMUNICATIONS CORPORATION
325 West Huron St., Chicago, Dl. 60610
Phone: 329-1242 AC: 312 Cable: UNICOM
William L. Klein, Executive Producer
MariKn L. Friedel, Executive Director
Ursela Festag, Asst. to Producer
Services: Script-wTiting, technical and editorial
services for motion pictures, slidefilms, radio &
telexnsion. Production and direction assistance.
Creative layouts (art 'print). Presentations. Mail-
ing and distribution. Soimd production studios,
tape/disc recording, record masters and pressing
work. Shooting stage, music and sound effects
libraries.
Specialties: Creative, technical, production as-
sistance. Music effects scoring. Sound track re-
cording and duplication. ,\udio-visual presenta-
tions. SlidefUm recording and reproduction
Foreign language scripts and programming.
UNIVERSAL RECORDING CORPORATION
46 E. Walton Place, Chicago, 111. 60611
Phone: ^^ 2-6465 AC: 312
A. B. Clapper. President
Mason Coppinger, Vice President.
Chief Engineer
R. A. Weber, Secretary. Trca.mrer
John Brix, Production Supervisor
Services: location lip svtic recording, 35, 16mm
or pulse; re-recording. 35mm mag. or 16min
mag.; interlock screening; music scoring to pic-
ture or click track; transfers, Vi" to 35 and 16mm,
music scoring, narration, re-recording, projection,
location equipment.
COLUMBIA RECORD PRODUCTIONS
49 East 52nd St.. New Y'ork, N.Y. 10022
Phone: 765-4321 AC: 212
Cal\ in Roberts, Vice Pres. /General Manager
Branch Offices: 630 N. McClurg Court, Chicago,
111. 60611, \\"H 4-6000, Richard Hutter, Account
Executive; 6121 Sunset Blvd., HoUpvood, Cali-
fornia 90028, HO 6-2481, Michael Coolidge,
Manager, Wcsi Coast Sales; 2990 West Grand
Blvd., Detroit, Michigan 48202, TR 1-6100, Tom
Van Gessel, Manage); Midw^est Sales; 804 16th
Ave., South, Nashville, Tennessee 37203. 255-
0371, Cecil Scaife, Account Executive.
Services: Recording studios as listed above; music
94
BUSINESS SCREEN
COLUMIIA RECORD PRODUCTIONS:
library; sound effects; and custom record press-
ing
RCA CUSTOM RECORD SALES
155 East 24th Street, New York, N.Y. 10010
Phone: MU 9-7200 AC: 212
Contact: James L. Head
Branch Offices: 445 North Lake Shore Drive,
Chicago 11. 111.. \\H 4-3215; WiUiam Reilly. 800
17th Avenue South. .Wishville. Tenn., .\L 5-5781;
Edward J. Hiues. 6363 Sunset Boulevard, HolK-
wood, Calif.. HO 1-9171; G. B. Bennett.
Services: slidefilm and record pressing, music
libraries for dubbing; sound effects library and
stiidios available.
COLOR STOCK LIBRARY
Lem Bailey Productions
7934 Santa Monica Blvd., Hollywood, Cal.
90046
Phone: 654-9550 AC: 213
Lem Bailey, President
Bemeice Davis, Secretary. Treasurer
Services: stock shots (16mm black & white, color.
35min black & white, color) for industrial, educa-
tional or documentarv' films, theatre or tv com-
mercials, live or filmed tv productions; shoot to
order in 16 or 35mm; educational film depart-
ment.
THE DASHIEIL FILM LIBRARY
725 N. Seward St., Holh-wood, Calif. 90038
Phone: HO 2-6001 AC: 213
Doris Dashiell, Owner
Services: color stock film in 3.5 ;'16mm from world-
wide sources available for motion picture, tv,
commercial and industrial producers.
FOTOSONIC, INC.
15 VV. 64th St., New York, N.Y. 10036
Phone; J U 6-03.55 AC: 212
Scr\ices: 35 16mm .stock shots in color & black
& white, catalog available; stock shots to order;
research.
(sec complete listing under Editing Services)
SHERMAN GRINBERG FILM LIBRARIES, INC.
1040 N. McCadden PI., Hollywood, Calif.
9003S
Phone: 464-7491 AC: 213
630 Ninth Ave, New York, N.Y. 10036
Phone: 765-5170 AC: 212
Shennan Grinberg. Owner
Bernard Chertok, Vice President (A'.Y.)
Services: color and black & white newsreel and
production libraries of Columbia Pictures, Allied
Artists, Patlie, ABC and Paramojint Ncwsreels.
(ABC Newsreel now shooting exclusively in
16mm color.)
STOCK SHOTS, INCORPORATED
333 West 52nd St., New York, N.Y. 10019
Phone: JU 2-6185 AC: 212
Maurice Zouary, contact
Services: libraries include NBC Ne%vs, National
;TS)EK SKliT Lli^^^il
STOCK SHOTS, INCORPORATED:
Association of Manufacturers, Miles Library,
Fihns for Industry Color Library, also various
production libraries.
STOCK SHOTS TO ORDER, INC.
550 Fifth A\e., New York. N.Y. 10036
Phone: CI 6-1626 AC: 212
R. A. Phelan, President
H. C. Miller, Vice President
Anthony Brook, Secretary
Services: stock film library in 16 and 35mm, color
and black 6c white; also shoot material to order
(rear projection plates, inserts. inter\'iews, tv
commercials, etc.); location filming; editing fa-
cilities.
UNITED AIR LINES (Publicity Department)
626 \Vilshire Blvd., Suite 804,
Los Angeles, California 90017
Phones: 482-3620 AC: 213 (Los Angeles);
922-5225 (New York City); 726-5500
(Chicago); 737-6830 (Washington, D.C.)
Services: stock footage: jet, piston, historical, in-
flight, airport scenes; catalogs available.
CONSOLIDATED FILM INDUSTRIES
Title & Optical Division
959 Seward St.. Holh-vvood, California 90038
Phone: (213) 462-0881 Telex: 06-74257
Cable: CONSOLFILM
Dale Tate, Manager, Title & Optical Division
Services: animated, hand-lettered and photo-
composed motion picture titles; titles for tele-
vision, filmstrips, slides; typographic consulta-
tion.
(see complete listing under Film Laboratories)
CREATIVE ARTS STUDIO, INC.
814 H Street. N.W .. Washington, D.C. 20001
Phone: 737-0302 AC: 202
Services: animated, hand lettered, hot press titles
for motion pictures, tv, graphic presentations,
slides.
(see complete listing under Animation Services)
TFOTTLiS Fii
FILM EFFECTS OF HOLLYWOOD
1153 N. Highland Ave, Hollwood, Cal. 90038
(see complete listing under Effects iOpticals)
HOT PRESS COMPANY
2 \\. 46th St., New York, N.Y. 10036
Phone: Circle 5-63,50 .\C: 212
Bud Wyckoff. Bob Foster
Services: color typography for film titles, slides,
filmstrips, flip cards, comps. short runs.
KNIGHT STUDIO
159 E. Chicago Ave., Chicago, 111. 60611
Phone: SU 7-5069 AC: 312
Date of Organization: 1942
Ivend H. Krohn, Owner, Manager
.Arthur F. Krohn. Sales Manager
Services: hot stamping of motion picture, slide-
film and slide titles in b&w and color. Production
of presentations and typographic consultation and
service.
KNIGHT TITLE SERVICE OF NEW YORK
145 West 45th St., New York, N.Y. 10036
Phone: CO 5-2080 AC: 212
Year of Organization: 1938
George .\. Mayer, President
John O'Connor, Vice President
Services: Professional typographers and hot-press
craftsmen for motion pictures, filmstrips, presen-
tations, art overlays, comprehensives and produc-
tion proofs, More than 1000 alphabets. C & P,
Kensol, Kraus and Vandercook presses.
KEITH LaBAR
179 N. Martel A\e., Los Angeles, Calif. 90036
Phone: WE 4-1126 AC: 213
Services: printed motion picture titles.
PILGRIM FILM SERVICES, INC.
2502 50th .\ve.. Tuxedo, Hyattsville, Man-land
Phone: 773-7072 AC: 301
(see complete listing under Animation Services)
0
QQ MOTION PICTURE
AND TELEVISION TITLES
247 W . 46th St., New York Cit>, .N. Y. 10036
Phone: CI 7-2126 AC: 212
Date of Organization: 1915
lr%ing Sheib, Siiprrtiwr
Julius Eisenberg. Production Manager
Edward Dillman, Layout
Clyde Strohsahl, Art Director
Ser\ices: main and credit titles, printed or hand
lettered and photographed. ;irt\vork, for anima-
tion, television, slides, supers, flips. Filmstrips —
complete or any part thereof. Hot press equip-
ment with 3000 fonts of tvpe on premises for
printing in white or color on clear cells, cards or
coloraid. Rapid deliver,- of titles on cards or film
and also slides for industrial or TV use including
all artwork and lettering.
TITLE-CRAFT
1022 Arg>Ic St., Chicago. III. 60640
Phone: BA 8-4S2I AC: 312
Boots Soice, Owficr
Ser%'ices: titles for 8mm-16mm film and 2x2
slides.
LEADING FILM TAPE PRODUCERS LOOK TO THESE PAGES FOR ACCURATE AND COMPLETE DATA
SERVICE BUYER'S GUIDE
\HUIhl FDii $imm[
CONSOLIDATED FILM INDUSTRIES
Fllmstrip Dept., Title & Optical Division
959 Seward St., Hollywood. California 90038
Phone: (213) 462-0881 Telex: 06-74257
Cable: CONSOLFILM
Dale Tate, Manager, Title & Optical Division
Services: rephotographing of transparencies, flat
art (renection cop\), overlaid material, small di-
mensional objects, to create filmstrip negative.
(see complete listing under Film Laboratories)
Cinematography: Filmstrips
CREATIVE ARTS STUDIO, INC.
814 H St.. N.W., Washington, D.C. 20001
Phone: 737-0302 AC: 202
Services: Three Oxberry camera stands; scripts,
art and sound; promotion and distribution.
(see complete listing under Animation Services)
Cinematography: Motion Pictures
BECKETT MOTION PICTURE EQUIPMENT CO.
1025 N. McCadden Place. Hollywood.
California 90038
Phone: 465-7141 AC: 213
Charles Beckett, President
John P. Beckett, Vice President
Senices: Camera and lighting equipment as well
as professional crews needed for a production.
Sound stage.
TOM WILLARD CINEMATOGRAPHY
25 West 43 St., New York. N.Y. 10036
Phone: 564-0144 AC: 212
Date of Organization: 1962
Thomas W. Willard, Owner
Ser\ices: specializes in motion picture photog-
raphy, including provision of crew, equipment,
film and laboratorv processing.
Producer Services & Rentals
ROSSGAFFNEY, INC.
21 W . 46th Street, New York, N.Y. 10036
Phone: JU 2-3744 AC: 212
Year of Incorporation: 1955
Angelo Ross, President
James Gaffney, Vice President
Services: jjroducers service organization supply-
ing preproduction and post production services:
film editing, music library, sound effects, equip-
ment rental. Editing rooms, sound studio for
transfers, mixing, reversing interlock up to 12
tracks.
PRODUCERS RENTAL CORPORATION
21 West 46th St.. New York, N.Y. 10036
Phone: CO 5-2918 AC: 212
Francis Romero, President
Ralph Pardula, Secretary /Treasurer
Services: Rental of cameras, lighting, sound,
microphones and all location equipment. Also
rent a complete line of editorial equipment.
Stage Rentals: Southeast
STUDIO CITY, INC.
N.E. 151st St. & 19th Ave.. North Miami.
Florida
I'hone: 949-3544 AC: 305
David L. lirad\ , Chairmun oj Hoard
.■\ruokl (). Leeds, President
Paul L. jacobson. Executive V. P.
in charge oj production (.WC).
Costel H. Grozea, Head, Special Effects
Robert Denime, Public Relations Director
Facilities: Two large sound stages (125 x 80-feet
w;40-ft. ceilings); one has dry pit 30 x 30 ft.;
one with wet pit, IS x 4 ft. for miniature water
sequences. Main stages flanked by modern execu-
ti\'e office suites; conference room; rehearsal
room; dressing and wardrobe rooms; makeup
and hair-dressing depts.; camera room and dark-
room. Two smaller stages; one measuring 80 x
40 feet with 30-foot ceiling; has permanent
"eye" for backgroimds. Studio City area has
Capital Film Laboratories facility adjacent. New
York office recenth' opened with Paul L. Jacob-
son in charge (see Red Book).
Stage Rentals: Southwest
STAGE 2
5642 Dyer, Dallas. Texas
Phone: EMerson 3-0154 AC: 214
Facilities: Stage 2 is a new 6,500 square-foot, air-
conditioned film production facility with a .5,000
sq. ft. air-conditioned sound stage. 2,400 amps of
electiical power; complete lighting facilities.
.Available to motion picture producers on a rental
basis, with or without 16 and 35mm camera
equipment and/or technicians. Stage 2 has its
ouii adjacent warehouse facilities for set con-
struction, special effects, prop storage and shops
as well as an adjacent private parking lot.
Ownership: principals of Stage 2 are all executives
of Bill Stokes Associates, Inc. although the new
facility has been organized as a separate, closed
corporation. Talent listings in area readily avail-
able.
Stage Rentals: Hollywood
RAMPART STUDIO
2625 Temple St., Hollyw ood, Calif. 90026
Phones: 385-3911; 383-7205 AC: 213
Date of Organization: 1954
W. T. (Ted) Palmer, Studio Manager
Facilities: full Hollvwood production services
(synch stage sequences, etc.) on sub-contract to
business-film producers. Studio rental (The Par-
thenon and Wolff stages) and contract crews.
TV & FILM PRODUCTION CTR. STUDIOS
3805 W. Magnolia Blvd., Burbank, Cal. 91505
Phone: 845-3709 AC: 213
Jack Rourke, Otvner
Fred Fuld, Jr., Treasurer
Joan Lane. Secretary
Merle Kinne\'. Production Mgr.
Services: service center for producers of indus-
trials, commercials, educational films, etc. 16mm
dubbing, transforming, recording air conditioned
sound stage, editing room, projection rooms,
music scoring library. 16/3.5mm Magnasync re-
corders, Ampex Vi", with Amega Engineering
post-sync looping system for dubbing. -Auricon
cameras, Mole-Richardson lighting efjuipment.
ASHLEY FAMOUS AGENCY, INC.
1301 6th Ave., New York. New York 10019
Phone: 956-5800 AC: 212 Cable: ASHFAME
Ted Ashle\', President
Rodger H. Hess, Director, Ituhistriat Die.
Services: Superimposing producer clients from the
field of feature films. TV series and Broadway
onto the production of industrial films, sales
presentations, etc.
FIFI OSCARD AGENCY
18 East 48th St., New York, N.Y. 10017
Phone: 421-4650 AC: 212
Fifi Oscard, Head
.Martin Gage, Peter Sherlock, Sybil
Trent, Lowell .Matson, Associates
Services: Casting consultants and artists and au-
thors' representatives for stage, films and tele-
vision — representing performers, announcers,
narrators, directors, choreographers, writers and
designers.
T^MIL^TBM @F FflLiS"
AUDIOVICENTRO
Rio Panuco 116, Mexico 5. D.F., Mexico
Phones: 14-68-14; 25-40-78
Cable: Audiovicentro
Date of Organization; 1956
Dr. David Grajeda, President i Director
Services: translation of Latin-American versions
of business, educational, religious and television
films; documentaries and commercials. Facilities
for optical and magnetic recording and titles.
FOREIGN LANGUAGE SERVICE COMPANY
(Cinema Service Division)
7046 Hollywood Blvd., Los Angeles. Cal.
90028
Phone: HO 7-5128/9 AC: 213
.\lbert J. Amateau, President
Paul Harris, Vice President
.Alex B. Taranto, Vice President
Bekita Amateau, Secretary /Treasurer
Marianne Ahlborg, Manager
Services: Translations and/ or adaptations in any
language of scripts or stories for motion pictures,
slide films or commercials, edited to fit narration
or lip s\nchronization. Re-writing of existing
English scripts or stories to fit particular foreign
markets. Recording, editing, mixing and dubbing.
Narrators, voices, directors and editors for any
language. Negative and print of foreign version
upon request. Commercial translation service
from an\- technical manvuds, parts catalogues,
brochures, advertising material, legal documents
and contracts. Proofreading and correction of
gallevs. Foreign market consultation ser\ice, lan-
guage films and distribution of industrial, docu-
mentary, public relations or business films.
MARIO NOVIELLO
3911 Cole Ave. 103, Dallas, Texas 75204
Phone: LA 8-7705 AC: 214
Services: Foreign language translation and narra-
tion in Italian, French and Spanish. Full sound
recording and screening facilities.
96
BUSINESS SCREEN
liiiTT^PESiT^^ISFK
A V CORPORATION
2518 North Blvd.. Houston, Texas 77006
Phone: JA ;)-6701 .AC; 713
Senices: Videotape transfer to IBinui and 8mm
magnetic- or optical sound, (see complete serv-
ices under Film Laboratories.)
ACME FILM AND VIDEOTAPE
LABORATORIES, INC.
1161 N. Highland Ave., Hollywood, Calif.
90038
Phone: HO 4-7471 AC: 213
Videotape Services: 35 and Ifimni tape transfer
to film, film to (ape. editing, viewing, black &
white or color.
(Sec complete listing under film laboratories)
VIDEOTAPE CENTER
(Videotape Productions of New York, Inc.)
101 West 67th Street, New York, N.Y. 10023
Phone: TR 3-5800 AC: 212
Date of Organization: 1958
John B. Lanigan, President
George K. Could, Exec. Vice President
Thomas Tausig, Vice President. Director of
Pronramminp,
Niithan Weiss. Treii.'mrer
William Boyd. Controller
Edgar A. Grower. Director of Coniw. Sales
Charles Holden. Director of Production
losepli DiBuono. Director of Creative Dev'l
Joseph .\. Conte. .Aditfi. Public Relation.^
Director
Wilbur Roth. Director of Creative Services
Services: T\' commercials and shows black &
white and color. Three fully-equipped ground
Ie\el studios or on location. Professional personnel
and high hand color recorders to produce, edit
and duplicate black ,ind white or color commer-
cials. Film transfers to tape, piggybacks, etc. 24
hour tr.iffic depiirtmeut service ;dl T\' station.
ISEFiT^IlTOls
Film Insurance
Soul Kornreich & Sons, Inc.
Pan Am. Bldg.. 200 Park Ave., New York, N.Y.
10017
Phone: TN 7-77.30 AC: 212
Siiul Kornreich. President
Matthew R. & Mortim A. Kornreich, V.P.'.s
.Services: film insurance; specialists in all forms
of insurance for t\' and film producing companies.
Film Salvage
Film Salvage Company
3602 S. Crenshaw Blvd.. Los Angeles. Cal.
30016
Phone: 731-2349 AC: 213
Cable: FILMSCRAP
Jan Friedman. President
Barrv- M. Stultz. Exec. Vice President
LawTence M. Friedman. Western Plant Mgr.
Lonnie M. .Mien. Eastern Plant .\fgr.
Services: Purchase all t\pes scrap film; sell re-
claimed magnetic film and used reels and cases;
certificate of destruction of film upon request.
Theatrical Livestock
Chateau Theatrical Animals, Inc.
608 W . 4Sth St., New York, N.Y, 10036
Phone: Circle 6-0520; Cable: CHATHEAT
Frederick E. Birkner, President
Gloria A. Stoesser. Vice President
Services: suppliers and trainers of theatrical live-
stock. Animal drawn vehicles. Livestock vans;
low bed trailers for hauling wheeled stock. Op-
er:ite f;inn and warefiouse.
PARK AVENUE SCREENING CORP.
445 Park Avenue. New York. N.Y. 10016
Phone: 581-7876 .\C; 212
Sylvia Ba.\t, Manager
Services: 42-scat theater for 16 and 35mm; ele-
vated stage for demonstrations, meetings, audi-
tions, etc.
PREVIEW THEATER, INC.
1600 Broadway. New York. N.Y. 10019
Phone: CI 6-0865 AC: 212
William !i. Gullette, Pre.tidenI
Mort Hartung,
Services: screening rooms and editing rooms fur
16mm and 35mm. Optical, magnetic; interlock;
film stor;ige vaults. Rental of editorial equipment;
repair department for editorial eciuipment.
JOHNNY VICTOR THEATER
RCA Exhibition Hall. 40 W. 49th St.. New
York, N.Y. 10020
Phone: MU 9-7200 AC: 212
Miss Madeline B. Matterson, Secretary
Services: screening room for film preview.
Film Research: Data
OLYMPIC FILM SERVICE
471 West 21st St., New York, N.Y. IdOll
Phone: 675-0211 AC: 212
Walter J. Carroll. President
Phil Gisses. Business Manager
Nancv' Farrell. Fitnifax Research Director
Roger Texier. .A-V Book Sales
Josephine McDonald. Publications Coordinator
Services: Audiovisual consultants and agents for
visual aids in business and education; researcli
.■md reference librarv. film inspection, editing,
art work and transparencies, motion picture pro-
duction; film library maintenance and distribution.
Publishers of FilmFax Profiles and FilmFax
Digest (data sheets on available films from all
sources); film searches and bookings; audio-
visual text and reference books ( .\-\' Book Sales
Division). Specialties: personnel training, busi-
ness ecUication and sales.
Entire Contents Copyright 1967
*
this svTnboI appearing over a
listing in these pages indicates that display ad-
vertising containing .-iddilional useful reference
data appe:us in otlier pages of this Buyer's Guide.
A REFERENCE GUIDE TO
Film Writers
A LISTING OF CREATIVE SPECIALISTS
EXPERIENCED IN AUDIO-VISUAL MEDIA
ARMINGTON & MEISTER
220 East 54th St., New York. N.Y. 10022
Phone: (212) MU 8-3909
Date of Organization; 1960
H. F. Armington, Writer-Director
1. W. Meister, Industrial P. R. Consultant
JOHN C. BANCROFT
5S55 N. Sheridan Rd., Chicago, 111. 60626
Phone: (312) ARdmore 1-7747
SHERMAN BECK
207 East 43rd St., New York, N.Y. 10017
Phone: (212) O.Xford 7-1459
Date of Organization: 1947
LESTER S. BECKER
11 Coh Drive. W estport. Conn. 06880
Phone: (2031 226-0300
Lester Becker, Writer-Director
WILLIAM BERNAL
203 Glen Ave., Sea Cliff, L.I., N.Y. 11579
Phone: (516) OR 6-1664
Date of Organiz;ition; 1946
William Bemal, Writer-Producer
SPENCER BOSTWICK'S PLANFILM, INC.
3212 "O" Street, N.W., Washington. D.C.
20007
Phone: (202) 337-2181
Date of Organ iz;ition; 1958
Spencer Bostwnck, Owner— Head. Script
Production and Storyhoard Services
Susan Eli/;ibeth Johnson. Editorial As.iistant
RICHARD W BRUNER
172 Highkuid Ave., Ridgewood. New Jersey
074.50
Phone: <20l) 447-1261
New York Phone: (2121 688-2015
Date of Organiz.aKon: 1963
JACK BURNEY
4140 .Armv St., San Francisco, California
94131
Phone: (415) 647-7539
Date of Organi/atinn: 19.59
COE-PEACOCK, INC.
C.ovcmor's House. 8400 Wisconsin Ave.,
Washington, D.C. 20014
Phone: (301) 6.56.5240
Date of Organization; 1961
LowTV' N. Coo, Jr., Partner
Clifford L. Peacock, Partner
Detailed Listings of Experienced Film Writers
Are Also Published in the Production Review
SERVICE BUYER'S GUIDE
»r
Your Reference Guide to
FILM WRITERS:
(CONTlN'l'ED FROM THF PRECEDING PAGE 97)
DEAN COFFIN & ASSOCIATES
7261 Holh-ivood Blvd., Hollvwood, Calif.
90046
Phone: (213) 876-8979
Date of Organization: October. 1965
Dean Coffin, Executive Aixociate
\V. D. Coffin. Office Manager
Robert A. Tliom, Midwest Associate
C. 0. Alderson, Research
TED DE ALBERICH
U Yarmouth Kd., Chatham, New Jersey 07928
Phone: (201) 635-8678
Ted de Alberich, Writer-Director
LEE DAVIS
6311 Saddle Tree Drive, Alexandria, Virginia
22310 Phone: (703) 971-4088.
Date of Organization: 1965
EDITORIAL SERVICES, INC.
1276 A\est Tliird Street, Cle\eland, Ohio
44113
Phone: (216) TOwer 1-4577
Date of Incorporation; 1952
William D. Ellis, President
JANE FITZ-RANDOLPH
1845 Bluebell A^e., Boulder, Colorado 80302
Phone; (303) 422-4436
Date of Organization; 19.59
DON FRIFIELD
55 West 42nd St., New York, N.Y. 10036
Phone: (212) 565-5230
Don Frifield, Writer-Director
OEVESTE GRANDUCCI
P.O. Box 1473, St. Thomas, U. S. Virgin
Islands, 00802 (Air Mail, please)
Phone: (809) 774-2770
Date of Organization: 1946
DWINELL GRANT
Solebur\-, Bucks Counts', Pennsylvania 18963
Phone: (215) 297-5204
Date of Organization: 1955
Divinell Grant, Science Writer & Anirnation
Designer
ROBERT HECKER
745 N. Highland Ave., HoUjAvood, Cal. 90038
Phone: (213) WE 7-1016
Date of Organization: 1960
An Exclusive Feature for Our Subscribers
•ir These complete, carefiill\-edited hsting pages
provide the film producer and sponsor with a
dependable source for specializing film services.
BRUCE HENRY
\ ictory Heights, Stone Lake 2, Wisconsin
54876
Phone: 865-3227 AC: 715
(operates from mobile travel office when on
assignment; mail to Stone Lake address is for-
warded.)
THOM HOOK ASSOCIATES
Fern Farms, N.A.P.O., Annapolis, Md. 21402
Phone: (301) 757-1806
Date of Organization ; 1965
Thorn Hook, Writcr-Photographer-Editor
CLARK HOWAT
8399 Topanga Canyon Bl\d., Suite 207A,
Canoga Park, California 91304
Phone: (213) 887-6074
CHARLES E. HUSTON
7337 Beechwood Drive, Mentor, Ohio 44060
Phone: (216) 255-3189
Date of Organization: 1961
Charles E. Huston, Writer-Scripts and Lyrics
PAUL W. JENSEN
115 South Benton St., Palatine, 111. 60067
Phone: (312) 358-1137
Date of Organization; 1963
Paul W. Jensen, Writer
PHILIP KALFUS
1323 51st Street, Brooklyn, N.Y. 11219
Phone: (212) GEdney 5-1075
ALEXANDER KLEIN
521 West 112th St., New York, N.Y. 10025
Phone: (212) AC 2-7634
Alexander Klein & Staff, Writers
DAN KLUGHERZ
48 Arrandale Avenue, Great Neck, New York
Phone: (516) HUnter 2-5737
Dan Klugherz, Writer-Dircctor-Proditcer
ED KNOWLTON
Box 368, Charlton City, Massachusetts 01508
Phone: (617) 248-5886
Date of Organization; 1963
WAYNE A. LANGSTON
2266 Howell MiU Rd., N.W., Atlanta, Ga.
30318
Phone: (404) 355-2422
Wayne A. Langston, Writer-Director
PAUL A. IITECKY
417 Maplewood Avenue, Springfield, Pa.
19064
Phone; (215) 543-7336
Date of Organization: November, 1966
SUMNER J. LYON
518-8th Street, Wilmette, Illinois 60091
Phone: (312) ALpine 6-1526
Date of Organization; 1961
Sumner J. Lyon, Film Writer-Consultant
JOHN K. MacKENZIE
957 Park Ave., New York, N.Y. 10028
Phone; (212) RE 7-4091
Date of Organization: 1958
JEANETTE B. MARSH
1400 N. Lake Shore Drive, Chicago, lU. 60610
Phone: (312) WHitehall 4-4180
Date of Organization; 1960
Miss Jeanettc B. Marsh, Writer
DOUGLAS C. McMULLEN - Script Services
16 Kellosg Drive, Wilton, Conn. 06897
Phone: (203) 762-3145
Date of Organization; 1960
Douglas C. McMulIen, Writer
OSMOND MOLARSKY
P.O. Box 6, Sacramento, California
Phone: (916) 922-6.563
Date of Organization; 1946
LAWRENCE MOLLOT
71 \\est 2.3rd Street, New York, N.Y. 10010
Phone: (212) YU 9-1750
Lawrence Mollot, Writer-Director
Ceceille Lester, Associate
BRUCE MOODY
372 Central Park \\ est. New York, N.Y. 10025
Phone: (212) UN 5-5278
Date of Organization; 1961
BYRON MORGAN ASSOCIATES, INC.
1025-33rd St., N.W. Washington, D.C. 20007
Phone: (202) 333-5155
Date of Organization: 1961 — Inc.: 1965
Associated with: Gotham Rhodes Ltd., at Co-
lumbia Pictures Corp.. 438 Gower St., Holly-
wood, California; Biofilms, Easton, Mar>!and
Byron Morgan, Writer
Tony Lazzarino, Writer
Pat Morgan, Research Writer, Film Research
EDWARD R. MURKLAND, Writer
27 Bank Street, Box 38, New Milford, Conn.
06776
Phones; (203) EL 4-3301/5660
Date of Organization: 1962
NICK NICHOLSON
6222 Rex Drive, Dallas, Texas 75230
Phone; (214) EM 8-0903
Date of Organization; 1957
EDDIE O'BRIEN - THE WRITER
67 Old Highwav. \A ilton. Conn. 06897
Phone: (203) 762-8400
Date of Organization; 1960
EARL PEIRCE, Scripts
Blue Mountain Farm, Blairstown. N.J. 07825
Phone: (201) 362-6087
Date of Organization: 1945
Earl Peirce, Writer-Director
Services: Scripts and storvboards; direction and
editorial coordination. {Contittued on next page)
98
BUSINESS SCREEN
With me you'll only be great.
Add us and be SPECTACULAR!
-^=-
The KooAK Ektacraphic Slide Projector rolls off your slide
presentation smoothly without getting in your way.
It's jamproof on remote control, jamproof on manual,
jamproof even when completely unattended on automatic
slide changing at 5-. 8-, or 15-second intervals.
But now suppose you want to dazzle your audience. You
can add monaural or stereo taped sound synchronized to
slides. For unattended showings, too. if you want it that way.
Or how ahout the professional touch of one slide fading
or lap dissolving into the next slide— dramatizing progression,
or just to add impressive cfTect? A new slide registration
system is available only in the Ektacraphic Slide Projector.
You can even razzle-dazzle your audience with slides thai
show simulated motion-actually demonstrate flow paths.
directional change, progressive and regressive action. Also,
with synchronized sound and unattended performance if you
like. Kodak's new Carousel Motion Adapter and specially
prepared slides make it happen.
Lenses? There's a size for room or hall, including zoom.
Why go into another presentation without the Kodak
Ektacraphic "■ Slide System pulling for you.
To see one. call your Kodak Education.^1
.Markets dealer. Or write for pamphlets
VI -10 and V3-22 and read ahout the great
showman vou can be.
EASTMAN KODAK COMPANY
Rochester, N. Y. 14650
^
Kodak
NUMBER 7 • VOLt'ME 28
Your Reference Guide to
FILM WRITERS:
GILBERT R. PETERS, JR.
2909 Perrvsville A>e., Pittsburgh. Pa. 1.5214
Phone: (412) 322-3993
I);«te of Organization: 1965
LOUIS ANTHONY PETRONIO
2104 Genesee St., Utica, New York 13.502
Phone: (31.5) 732-4535
Date of Organization: 1958
Louis A. Petronio, Writer & Catmraman
STAN PHILLIPS
1060 Bannock St., Denver, Colo. 80204
Phone: (303) 534-6494
Date of Organization: 1962
Stanley C. Phillips, Writer-Consultant
HENRY R. POSTER & ASSOCIATES
South Farm Road. Port Washington, N.Y.
110.50
Phone: (516) PC 7-1310
Date of Organization: 1961
Henr\ R. Poster, Writer, Director
Joyce Keys Poster, R. N., Research
HARRY PRESTON
1279 \V. Forest Ave., Detroit, Michigan 48201
Phone: (313) 831-1786
Date of Organization: 1952
Harry Preston, Writer, Director, Producer
RUTH L. RATNY
70 E. Walton St., Chicago, Illinois 60611
Phone: (312) MO 4-5236
Ruth L. Ratny, Writer
i
LEON S. RHODES
King Road, Brvn Athvn, Pennsvhania 19009
Phone: (215) Wilson 7-4044
Leon Rhodes, Design, Scripts, Direction
M. G. RIPPETEAU
1427 Church St., Evanston. 111. 60201
Phone: (312) UN 4-9043
Date of Organization: 1959
M. G. "Rip" Rippeteau. Writer, A-V Consultant
Virginia C. Rippeteau, Secretari/! Bookkeeper
SCRIPTWRIGHTS COMPANY, LTD.
135 West 50th St., New York, N.Y. 10020
Phone: (212) 581-96.55
Date of Incorporation: 1967
David Tavnton, President /Creative Director
Ed Meyer, Vice Pres.l Accottnt Supervisor
N. Modarres, Head Scrihe! Producer
Hamie Winston. \st Scribe
Marge Walker, 2nd Scribe
WILLIAM L. SIMON FILM SCRIPTS, INC.
2407'-j Eye St. N.W ., \\ ashington, D.C. 20037
Phone: (202) FEderal 3-7514
Date of Organization: 1958
William L. Simon, Fi7ni Writer
New York Representative: William Morris
Agency, Leon Memoli, 1350 Sixth Ave.,
New York, N.Y. Phone: JU 6-5100 AC: 212
RAY SPERRY
2332 Manchester .\\enue, Cardiff, Calif.
92007
Phone: (714) 7.5,3-7118
Date of Organization; 1961
Ray T. Sperry, Writer
GENE STARBECKER, Film Builder
475 Fifth Ave., New York. N.Y. 10017
Phone: (212) MU 3-1093
Date of Organization; 1953
Gene Starbecker, Writer-Director
Steve Stelean, Researcher
Rita Franklin, Secretary
STARBECKER, INC.
8700 Manchester Rd., Silver Spring, Md.
20901
Phone: (.301) 587-8648
Date of Organization: 1954
J. M. Starbecker, President
Eugene Nonnan Starbecker, M'riter-Dircctor
Jerrv Ward, Marcia Marlow, Edward Taishoff,
Fredrica Fox, Associate Writers-Researchers
Irma Einheber, Secretary
PETER J. STUPKA
6980 Maple Street, N.W., Washington, D.C.
20012
Phone: (202) RAndolph 3-6427
Date of Organization: 1945
DON SWEET
3402 — 15.3rd Street, Flushing, N.Y., 11354
Phone (212) 463-9095
Date of Organization: 1963
JOHN TATGE
322 East 34th St., New York, N.Y. 10016
Phone: (212) LE 2-3697
Washington Office: Felton Studio, 1830
Jefferson Place, N.W., Washington, D.C.
20036
Phone: (202) FE 8-4294
Date of Organization; 1961
ESKO TOWNELL
128 Sharrow \ ale Road, P. O. Box 273
Chem Hill, N.J. 08034
Phone: (609) 428-3722
Date of Organization: 1964
Esko Townell, Writer-Director
y^ this symbol appearing over a
listing in these pages indicates that display ad-
vertising appears in other pages of this issue.
FRAN TUCKSCHER AND ASSOCIATES, INC.
711— 14th St., N.W. Washington, D.C.
20005
Phone: (202) EXecutive 3-6664
Date of Organization: 1955
Fran Tuckscher, Writer-Director
Ken Nathanson, Editorial Supervisor-
Researcher
HOWARD TURNER
57 West 75th Street, New York, N.Y. 10023
Phone: (212) TRafalager 3-3211
DICK UPTON
418 S. Fourth Ave., LibertvTille, Illinois
60048
Phone: (312) 362-0174
Date of Organization; 1960
W. J. VAN DE MARK
502 Linden Place, Cranford, New Jersey 07016
Phone: (201) 276-9649
Date of Organization; 1962
W. J. \'an de Mark, Writer-Director
BENJAMIN S. WALKER
11317 Marcliff Road, Rock^ille, Maryland
20852
Phone: (301) 469-8998
Date of Organization : 1963
JOHN L WASHBURN
261 Rockingstone Ave., Larchmont, N.Y.
10.538
Phone: (914) TEnnyson 4-8741
Date of Organization: 1953
HUGH GORMAN WHITTINGTON
1216 Connecticut .■Vvenue N.W., Washington
D.C. 20036
Phones: (202) FEderal 8-6198; EMerson
2-7326
Date of Organization: 1962
Hugh Whittington, Scripts & Production Work
GEORGE E. WOLF
18 West 45th St., New York, N.Y. 100.36
Phone: (212) YU 6-,5707; (516) HU 2-9173
Date of Organization: 1948
George E. Wolf, Writer-Director
PAUL C. WOODBRIDGE, Writes
Bragpatch Scriptshop. Upcountry
\\'hite River Junction, Vermont 05001
Phone: (802) 295-3400
Date of Organization ; 1945
Paul C. Woodbridge. Writer-Consultanl
There's No Substitute for the Facts
fr Our thousands of subscribers in agencies,
industry, government and trade groups, etc.
get complete factual data on which to base
important buying decisions in these pages.
100
BUSINESS SCREEN
WHEN TriiNGS GET R^aUY HAiRY
(oRaN/oiDTiivie)
^^rEJ^'
[/^
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^
/
\
YOU NeeD Trie M9STC0ivlPieie~PR$»DUCeRS SeRViCeS iN IHe JbNGle
16MM SERVICES: Color negative, positive, ECO, EF, MS,
processing and printing, Kodachrome release printing, optical
or contact internegatives, interpositives, masters, release
printing, additive scene to scene color correction, fades and
dissolves, zero cuts, 35 to 16 reduction printing, ink edge
numbering 16 or 40 frame. Black and white negative, positive
and reversal processing and printing, optical or contact dupes
and masters, release printing.
SOUND SERVICES: All recording, rerecording, dubbing,
mixing, interlock projection, transfer facilities (16, 35, 35/32
RCA royalty free equipment) for 16mm, 35mm, synchronous
Vi"— stereo or monaural— either studio or location.
PRODUCERS SERVICES: Creative editorial of action and
track, conforming, scoring from five music and FX libraries,
original scores, creative titling.
^S»
35MM SERVICES: Color negative and positive processing
and printing, optical or contact internegatives and interposi-
tives, A and B release printing, additive scene to scene color
correction, fades and dissolves, zero cuts, 16 to 35 blowup,
ink edge numbering. Black and white negative and positive
processing and printing, optical or contact dupes and fine
grains, release printing.
SPECIAL EFFECTS: 16 or 35mm, black and white or color,
one to one optical printing, reduction, enlarging, cropping, re-
positioning, skip or hold frame printing, wipes, fades, dis-
solves, etc., utilizing Oxberry bench and stand.
MPEC EQUIPMENT DIVISION: Rental and sale of profes-
sional production gear— cameras, lighting and grip equipment,
sound, editing; studio rental.
MOTION PICTURE LABORATORY ■ 210 SEMPLE ST / PinSBURSH. PA. 15213 / 412-683 6300
'J3fl
AGFA-GEVAERT, INC.
275 North Street, Teterboro, New
Jersey 07608
Phone: (201) 288-4100
Sales Manager. Professional Cine
Products. Irwin B. Freedman.
Atlanta
F. Cole, 1019-C CoUier Road, N.W.,
.\tlanta. Georgia; Phone: (404)
35.5-7450
Boston
E. Newman. 440 Totten Pond Rd.,
Waltham. Mass.; Phone: (617)
891-5430
Chicago
Al Blais. 6601 N. Lincoln Ave.,
Lincolnwood. Illinois; Phone:
(312) CO 7-9100
Cleveland
6900 Granger Rd., Independence,
Ohio; Phone: (216) 524-3801
Dallas
lack Gilbert. 1355 Conant St., Dal-
las. Texas; Phone: (214) ME
1-7290
Denver
R. Bennett. 5225 East 38th St.,
Denver V. Colo.: Phone: (303)
388-9261
Los Angeles
George .\lexander, Phil Singer, 1025
Grand Central Ave., Glendale,
Calif. 91201. Phone: (213) 246-
8141
San Francisco
\V. Hughes, 1485 Bayshore Blvd.,
San Francisco, Calif. 94124;
Phone: (415) DE 3-7569
E. I. DU PONT
DE NEMOURS & CO.
Photo Products Department
Wilmington, Delaware 19898
F. B. Astley, Director, X-ray &
Motion Picture Markets, Sales
Divviion
M. J. Yates, Plannins & Tech. Serv.
Asst., Motion Picture & Aerial
Markets
Southeastern
W. M. Springer, Jr., District Man^
ager. C. A. Penr, Jr., Field Sales
Manager, 1737 Ellsworth Industrial
Drive N. W., Atlanta, Georgia
30325, Phone: (404) 355-1230.
Northeastern
F. G. Headley, District Manager.
W. J. Caimon, Field Sales Man-
ager, 380 AUwood Rd., AlKvood
Station, Clifton, New Jersey 07012,
Phone: GR 3-4004, WAtJcins 4-3100
(for N. Y. use). Technical Repre-
sentatives: J. N. Bennett, J. T.
Doughertv, New Y'ork, N.Y. Phone:
(212) 971-4777.
Midwestern & East Central
W. D. Baker, District Manager.
D. F. Jones, R. E. Nase, C. S.
Gates, FieW Safes Managers, 6161
Gross Point Road, Niles, 111. 60648.
Phone: (312) 222-50.50.
Southwestern
H. B. Ruble, District Manager. J. W.
Blocher, R. A. Falcinelli, FicW
Sales Managers, P.O. Box 10486,
REPRESENTATIVES OF THE FILM MANUFACTURERS eastman kodaK: continued
A convenient reference listing of field offices and technical
specialists for these leading manufacturers of raw film stock.
DU PONT: CONTINUED
3120 Commonwealth Drive, Dallas,
Texas 75247.
Western
M. A. Hatfield, District Maimger,
L. E. Barron, R. E. Wa\T\-nen,
Field Sales Manas.ers, 7051 Santa
Monica Blvd., Los Angeles, Calif.
90038. Phone: (213) 469-5147.
Technical Representatives: R. L.
McCallister. San Mateo, Calif.,
Phone: Diamond 2-2822; W. A.
Cushman, W". R. Holm, Los Angeles
District Office.
Washington, D.C.
A. F. Davis, Manager, 415 Second
St., N.E. Wash., D.C. 20002.
Technical Representative: F. W.
Gerretson, Washington, D.C. Phone:
(202) 547-3124.
° asterisk appearing over a listing
on this page indicates advertise-
ment elsewhere in this issue.
EASTMAN KODAK COMPANY
Motion Picture and Education
Markets Division
General Offices: 343 State Street,
Rochester, New York 14650
Phone: (716) 325-2000
D. E. Hyndman, General Manager
East Coast
K. M. Mason, Sales Manager, 200
Park Ave., New York, N.Y. 10017.
Phone: MUrrav Hill 7-7080. AC:
212.
Local Distribution Point:
.5315 Peachtree Industrial Blvd.,
Chamblee, Ga. 30005. Phones:
GLendale 7-5211/12/13. AC: 404.
Midwest
J. H. Ma\Tiard, Sales Manager, 1901
W. 22nd' St., Oak Brook, 111. 60521.
Color film is
like a sandwich, you have to open
it up to find out what's inside.
That's what we do with all the color film we print and
process. We open it up (electronically) and analyze your
exposure of the red, green and blue emulsion layers.
A precise business? Y'es, but the results are worth it
because this information is used in liming and color cor-
recting prints from your exposed original.
Next time you need color laboratory services for 35, 16
or Super 8mm, let us open up your film sandwich. We'll
put it back together so you'll never know the difference -
except you will have a better product.
Incidentally, we don't let our technical people eat sand-
wiches on the job -they might spill the catsup on your
film and goof up the red reading.
Douglas Film Industries
10 West Kinzie Street, Chicago, Illinois
Area Code 312 664-7455
Member Association oj Cinema Laboratories
Phone: 654-0200. AC: 312.
Local Distribution Point:
6300 Cedar Springs Rd., Dallas,
Tex. 7.5235. Phone: Fleetwood 1-
3221. AC: 214.
West Coast
W. L. Farley, Safes Manager, 6706
Santa Monica Blvd., HolK^vood,
Calif. 90038. Phone: 464-6131. AC:
213. Local Distribution Point: 32.50
Van Ness Ave., San Francisco,
California 94119; Phone: 776-60.55
AC: 41.5.
Hawaii
G. A. Stevens, Sales Manager
1065 Kapiolani Blvd., P.O. Box
1260 (mail), Honolulu, Hawaii
96807. Phone: 566-111 AC: 808.
GENERAL ANILINE
& FILM CORPORATION
140 W. 51st St.. New York, N. Y.
10020
Phone: (212) JU 2-7600
R. C. Van Winkle, National Mar-
keting, Manager
Hal Jones, Product Line Manager
D. E. Fuchs. P. Telep, J. B. Titcomb,
Assistant Product Managers
Regional And District
Sales Offices
Northeastern Region
P. J. Daly, Regiotml Manag,er;
J. D. Barry, District Manager, 140
W. 51st St., New York, N.Y. 10020.
Phone; (212) |U 2-7600; W. F.
Schlag. District Manager, 240 Uni-
versity Ave., Westwood, Mass.
02091. Phone: (617) 329-1550; H.
P. Christman, District Manager,
4601 Lvdel Rd., Cheverlv, Md.
20781 (Washington, D.C. District).
Phone: (301) 322-3130.
Central Region
W. D. Hopkins, Regional Manager;
P. Stadler. District Manager, 42.55
W. Touhv A\e.. Chicago, 111. 60646.
Phone; (312) 679-2300; H. W.
Cost. District Manager, Detroit
Cincinnati District, 12680 \\"est\vood
Ave., Detroit. Mich. 48223. Phone:
(313) BR 3-8410; E. J. Dower,
District Maimger, Kansas Cit>', Kan-
sas.
Southern Region
P. \'. DeGraff, Regiotml Manager;
J. H. Famham, District Manager,
2925 Avenue E East, P.O. Box 68,
.Arlington, Tex. 76011; Phone:
(817) CR .5-4411; L. W. Jennis.
District Manager, 1219 Williams St.,
N.W. Adanta, Ga. 30309. Phone:
(404) TR 6-0351.
Western Region
W. L. Fagan, Regional Manager;
P. T. McNaughton, District Man-
ager, Los Angeles District, 525 E.
Imperial Highwav, P.O. Box 626,
La Habra, Calif. 90631. Phone;
(213) LA 6-6601; W. H. Metzger,
District Manager. 206 Utah Ave.,
S. San Francisco, CaUf. 94080.
Phone: (415) JU 9-6.500.
Canada
G. F. Ashmore, Vice President &
Sales Manager, Ansco of Canada
Ltd., 2403 Stanfield Rd.. Cooks-
ville, Ontario. Phone: (705) 277-
0381. (Continued on page 110)
102
BUSINESS SCREEN
How come 9 out of 10 new overhead projectors
come factory-equipped with GE Quartzline"
lamps? Must be because nine out of ten manu-
facturers know how good QuartzHne' lamps are.
Think about that next time you need a replace-
ment. Send for our free 1967 replacement guide
to find out which GE lamps fit your projectors.
GENERAL
ELECTRIC
NUMBER 7 ■ VOLUME 28
1*3
MANUFACTURERS OF FILM PRODUCTION EQUIPMENT
Motion Picture
Camera Manufacturers
0
Allied Impex Corporation
300 Park Ave., S., New York, N.Y.
10010. (212) GR 3-4710.
U.S. distributor of Bauer cameras.
0
Arriflex Corporation of America
25-20 Brooklyn-Queens Expressway
West, Woodside, N.Y. 11377. Phone:
(212) 932-4040
Branch: 826 N. Cole Ave., Hollywood,
Calif.
Sole U.S. distributor of Arnold & Rich-
ter motion picture equipment, includ-
ing Arriflex 16 and Arriflex 35 cameras
and accessories.
Bach-Auricon, Inc.
6910 Romalne St., Hollywood, Califor-
nia 90038. Phone: (213) HO 2-0931.
Manufacturer of the Auricon line of
16mm sound-on-film motion picture
cameras and full line of associated
accessories.
Cinema Beaulieu
921 Westwood Blvd., Los Angeles,
Calif. 90024. Phone: (213) 477-8641
and 155 W. 68th St., New York, N.Y.
U.S. distributor for Beaulieu motion
picture cameras.
A Convenient Directory of Camera, Lens, Sound, Lighting & Other
Products & Accessories Important to the Producer and Laboratory
Mitchell Camera Corporation
686 West Harvard Street, Glendale,
Calif. 91204. Phone: (213) CH 5-1088
Agents: Mitchell Camera of New York,
Inc., 521 Fifth Ave., New York City.
Vinten Mitchell Ltd., 715 North Circu-
lar Road, London N.W. 2, England.
Nagase & Co., Ltd., 3, 2-chome Kobu-
nacho, Nihonbashi, Chuoku, Tokyo,
Japan.
Manufacturer of Mitchell 16, 35 and
65mm standard and high-speed cam-
eras for special requirements, plus all
related accessories.
Paillard, Incorporated
1900 Lower Rd., Linden, N.J. 07036.
Phone: (201) 381-5600
Representing the Bolex line of 16mm
professional motion picture cameras
and related accessories.
Bell & Howell Company {
7100 McCormick Road, Chicago, Illi-
nois 60645. Phone: (312) 262-1600.
Manufacturer of professional motion
picture cameras for newsreel, studio
and photo-instrumentation, plus re-
lated accessories.
Andre Debrie of New York
432 West 45th St., New York, New York
10036. Phone: (212) 586-3362
U.S. distributors of the Andre Debrie
Sinmor 16mm professional motion pic-
ture camera.
Eastman Kodak Company
Motion Picture and Education
Markets Division
343 State, Rochester, New York 14650
Phone: (716) 325-2000
Manufacturer of the Cine-Special and
new professional Reflex motion pic-
ture cameras and related accessories.
Eclair Corporation of America
7262 Melrose Ave., Los Angeles, Calif.
90046. Phone: (213) 933-7182
Distributors of the Eclair NPR and
related motion picture camera equip-
ment and accessories.
F & B/Ceco, Inc.
315 West 43rd St., New York, N.Y.
10036 Phone: (212) JU 6-1420
Exclusive distributor of "Doiflex 16"
— North and South America
Flight Research, Inc.
P. 0. Box IF, Richmond, Va. 23201
16mm, 35mm and 70mm multidata
cameras; 70mm space camera and ac-
cessories.
D. B. Milliken Company
131 N. Fifth Avenue, Arcadia, Calif.
91006 Phone: EL 9-6691.
16mm photo-instrumentation cameras
High-speed motion picture cameras;
photo-instrumentation accessories.
Manufacturer of lenses; optical in-
struments and accessories.
Pathe Products, Inc.
153 Daboll St., Providence, Rhode
Island. Phone: (401) DE 1-5050.
U.S. Agents for Pathe Societe Com-
merciale et Industrielle. Pathe Webo-
M 16mm reflex professional motion
picture cameras and accessories.
Radiant-Pathe
8220 N. Austin Ave., Morton Grove, Illi-
nois 60053. Phone: (312) 478-9000
New Radiant-Pathe Professional DS8-
BTL (double Super-8) 8mm camera
Specialized Cameras
Beckman & Whitley, Inc.
441 Whisman Road, Mountain View,
California 94040.
Manufacturer of high-speed and pho-
to-instrumentation equipment and
accessories, including both framing
and streak cameras.
Benson-Lehner Corporation
14761 California St., Van Nuys, Cali-
fornia 91401
16mm, 35mm and 70mm high-speed
cameras and photo-instrumentation
equipment.
Edgerton, Germeshausen & Grier,
Incorporated
160 Brookline Avenue, Boston, Mass.
02215. Phone: (617) CL 7-9700.
Underwater cameras and accessories.
0
Fairchild Camera & Instrument
Corp.
(Industrial Products Division)
221 Fairchild Ave., Plainview, Long
Island, N.Y. 11803
Phone: (516) WE 8-9600
Aerial cameras and aerial reconnais-
sance systems; high-speed motion
picture cameras and the Fairchild
8mm sound camera.
Photo-Sonics, Inc.
820 South Mariposa Street, Burbank,
California 91506. Phone: (213) VI 9-
6251.
16, 35, and 70mm high-speed photo-
instrumentation cameras.
Polaroid Corporation
119 Windsor St., Cambridge, Mass.
02139
Manufacturers of Polaroid color and
b&w still cameras and related acces-
sory equipment for industrial view,
record and other systems applicable
to business and industry.
Red Lake Laboratories
2971 CorvIn Drive, Santa Clara, Calif.
95051. Phone: (408) 739-3034
Electronic and high-speed cameras.
3M Co. — Photographic
Equipment & Optical Division,
Wollensak Plant
850 Hudson Ave., Rochester, N.Y.
14621
High-speed motion picture cameras
and photo-instrumentation accessor-
ies.
Traid Corporation
777 Flower St., Glendale, Calif. Phone:
(213) 245-9393.
High-speed motion picture cameras
and photo-instrumentation equip-
ment. Other cine accessories.
Lens Manufacturers
(also see Bell & Howell, Kodak,
Rank and other listed companies.
0
Arriflex Corporation of America
U.S. distributor of Arnold & Richter
lenses, tripods and other accessories.
Elgeet Optical Company, Inc.
838 Smith St., Rochester, N. Y. Phone:
(716) BE 5-8080.
Kollmorgan Optical Corporation
347 King Street, Northampton, Mass.
Manufacturer of motion picture and
television lenses, aerial cameras lens-
es, and other optical photo-instrumen-
tation systems.
Bausch & Lomb, Inc.
(Photographic & Industrial
Optics Department)
72262 St. Paul St., Rochester, N. Y.
14602. Phone: (716) LO 2-3000.
Manufacturer of optical products &
lenses; special optical systems.
TIffen Optical Company
71 Jane St., Roslyn Heights, Long
Island, New York 11577
Optics-mirrors, prisms, windows, vac-
uum coatings, photographic filters.
Carl Zeiss, Incorporated
444 Fifth Ave., New York, N. Y. 10018
Phone: (212) PE 6-6070.
U. S. agents for lenses and precision
optical systems.
Zoomar, Incorporated
55 Sea Cliff Avenue, Glen Cove, N. Y.
11542 Phone: (516) 676-1900. In
Hollywood: (213) 465-2789
Manufacturer of Zoomar lenses; op-
tics for TV and ITV, camera assem-
blies for photo-instrumentation.
Sound Equipment
Amega Corporation
11817 Wicks St., Sun Valley, California
Manufacturer of Amega Sound Sys-
tems for the motion picture industry.
Ampex Audio Division
401 Broadway, Redwood City, Calif.
94063. Phone: (415) 367-4151
Manufacturer of professional mag-
netic tape equipment and related ac-
cessories.
Bach Auricon, Inc.
(see previous listing under cameras)
Manufacturer of sound-on-film record-
ing equipment including single &
multi-track recording on prestriped
16mm film.
Kudelski
6, ch. de I'Etang, Paudex — Lausanne,
Switzerland.
Manufacturer of professional portable
lip-sync tape recorders and sound
systems including the Nagra III.
Magnasync/Moviola Corporation
5539 Riverton Ave., North Hollywood,
Calif. 91601 Phone: (213) 877-2791
Manufacturer of professional sound
recording equipment and sound sys-
tems; dubbers and interlocked repro-
ducers for transfer work, assembly
and magnetic mixing. Also profes-
sional motion picture editing (Movi-
ola) and TV equipment.
0
this symbol, appearmg on
a company listing in these pages,
refers to informative advertising ap-
pearing in other pages of this Guide.
104
BUSINESS SCREEN
Lighting
or
power
rental
problems?
YOU CAN HAVE
What you need
When you need it
Where you need it
Just by
calling
JACK A. FROST
The largest inventory of
lighting and power rental
equipment in the nation
and Frost's own fast fleet
of trucks assure it.
JACK A. FROST
234 Piquette Avenue
Detroit, Michigan 48202
3-^TR 3-8030
COBO HALL OFFICE
1 Washington Boulevard, Rm. 3143
Detroit, Michigan 48226
WO 2 1255
CANADIAN OFFICE
335 Horner
Toronto, Ontario, Canada
416 252 1115
105
NUMBER 7 • VOLUME 28
MANUFACTURERS & DISTRIBUTORS OF FILM PRODUCTION EQUIPMENT IN U.S.A.
Sound Equipment: continued
Precision Laboratories
Division of Precision Cine Equipment
Corporation, 928-930 East 51st Street,
Brooklyn, New York, 11203 Phone:
(212) GL 1-1340.
Manufacturer of sound editing equip-
ment.
RCA — Broadcast &
Communications Products
Division
2700 W. Olive Ave., Burbank, Cal. 91505;
or 36 W. 49th St., New York, N.Y.
10020
Front & Cooper St., BIdg. 15-6, Cam-
den, New Jersey 08102. Phone: (609)
963-8000.
Manufacturer of professional record-
ing and reproducing systems, includ-
ing the RCA PM-77 and Unilock, a
complete %" sync tape system.
Manufacturers of Lighting
for Studio and Location Use
Century Lighting, Inc.
512 West 43rd Street, New York, N.Y.
10036. Phone: (212) CH 4-7050.
Manufacturer of Lekolite and Fresne-
lens spotlights, floodlights and scoops
and a variety of striplights; many
other related accessories.
0
Reevesound Company, Inc.
15 Great Pasture Road, Danbury, Conn.
06810
Manufacturer of Reevesound record-
ers for optical and magnetic motion
picture sound track recording.
Stancil-Hoffman Corporation
921 North Highland Avenue, Holly-
wood, Calif. 90038. Phone: (213) HO
4-7461.
Manufacturer of magnetic tape re-
cording equipment.
Westrex Company
(Division of Litton Industries)
6701 Vantel Avenue, Canoga Park,
California
Manufacturer of sound recording and
cutting equipment.
Camera Tripods & Pan Heads
F & B/Ceco, Inc.
315 West 43rd St., New York, N.Y.
10036. Phone: (212) JU 6-1420
Manufacturer of "PRO JR" line of
tripods, dollies, triangles and acces-
sories.
Quick-Set, Inc.
8121 North Central Park Avenue, Sko-
kie, Illinois. Phone: (312) OR 3-1200.
Manufacturer of full line of tripods,
pan heads, stands, dollies, and mobile
instrument positioning equipment.
Naren Industries, Inc.
2104 North Orchard Street, Chicago,
III. 60614. Phone: (312) DE 7-0446.
Manufacturer of lighting equipment
and related accessories.
Nova, Division of Ascor
25-15 50th St., Woodside, New York
11377. Phone: (212) 932-4040
Professional lighting equipment.
ColorTran Industries
(A Berkey Photo Company)
1015 Chestnut Street, Burbank, Cali-
fornia 91502. Phone: (213) 843-1200
Specializes in the manufacture of
high-intensity light sources and sys-
tems, systems for explosion-proof at-
mospheres; absorbing and reflecting
heat filters and other accessories.
TA Manufacturing Corporation
Cinema Products Division
4607 Alger Street, Los Angeles, Calif.
90039. Phone: (213) CH 5-3748.
Manufacturer of Thomas fluid pan
heads.
General Electric Company
Lamp Division
Nela Park, Cleveland, Ohio 44112
Manufacturer of the Portable Cinema
Light and many other types of lighting
equipment and accessories.
J. G. McAllster, Inc.
1117 N. McCadden Place, Hollywood,
Calif. 90038 Phone: (213) HO 3-3253.
Bardweil & McAlister lighting equip-
ment, generators; both sales and
rentals.
Mole-Rlchardson Company
937 N. Sycamore Avenue, Hollywood,
Calif. 90038 Phone: (213) OL 4-3660
Manufacturer of specialized lighting
equipment for motion picture and
television studios.
Packaged Lighting Services Inc.
36-38 Woodworth Ave., Yonkers, New
York 10701
Manufacturer of studio lighting equip-
ment and related accessories.
Sylvania Electric Products, Inc.
730 Third Avenue, New York, N. Y.
10017 Phone: (212) 551-1317
Manufacturer of the Sun God profes-
sional light and accessories; other
lighting equipment.
Westinghouse Electric Corporation
Lamp Division
1 MacArthur Road, Bloomfield, New
Jersey 07003. Phone: (201) 465-3370
Manufacturer of lamps for all motion
picture and TV studio flood and spot
light requirements.
Lighting Accessories
The Brewster Corporation
Old Lyme, Connecticut 06371. Phone:
(203) GE 4-1000
Manufacturers of the "Polecat", al-
uminum pole support for lights, re-
flectors, etc.
Lowei-Llght Photo Engineering
429 West 54th Street, New York, N. Y.
10019. Phone: (212) CI 5-6744.
Manufacturer of the Uni-6 lighting kit.
Specialists in Lighting Equipment Rental & Sales
Jack A. Frost
234 Piquette, Detroit, Michigan 48202
Phone: (313) TR 3-8030.
Canadian Office: 335 Horner, Toronto,
Canada. Phone: (416) 252-1115
Rentals, sales and service of lighting
equipment; also handles other types
of production equipment; specializes
in "package deals."
L.A. Stage Lighting Company
1451 Venice Boulevard, Los Angeles,
Calif. 90006. Phone: (213) DU 4-1241.
Rental, sales and service of lighting
equipment and related accessories.
Studio Lighting Company
2212 North Halsted Street, Chicago,
III. 60614. Phone: (312) EA 7-2800.
Rental, sales and service of lighting
equipment including lights, cable
boxes, and grip equipment.
Charles Ross, Incorporated
333 West 52nd Street, New York, N. Y.
10019. Phone: (212) CI 6-5470.
Rental, sales and service of special-
ized lighting equipment including
generator truck & trailers, grip equip-
ment and props.
Animation Equipment
Oxberry Corporation
25-15 50th Street, Woodside, New York
11377. Phone: (212) 932-4040
Branches: 1015 Chestnut St., Burbank,
Calif.; 91502 6 Studland St., Ham-
mersmith, London, W.6.
Manufacturer of the Oxberry line of
animation stands, aerial-image equip-
ment and all related accessories.
Professional Studio Editing
Equipment Manufacturers
Hollywood Film Company
956 N. Seward St., Hollywood, Calif.,
90038. Phone: (213) HO 2-2384
Branches: 122 W. Kinzie, Chicago, III.
Phone: (312) 644-1940. 524 W. 43rd
St.. New York, New York 10036. Phone:
(212) LO 3-1546.
Manufacturer of precision editing
equipment and accessories for pro-
fessional cine use.
0
f & B/Ceco, Inc.
315 West 43rd St., New York, N.Y.
10036 Phone: (212) JU 6-1420.
Manufacturers of F & B Ceco profes-
sional viewers, editing tables, film
barrels, guillotine splicers, splicing
blocks and magic mylar splicing tape.
Magnasync/Moviola Corporation
5539 Riverton Ave., North Hollywood,
California 91601. Phone: (213) TR
7-2791.
Manufacturer of Moviola editing
equipment and all related editing ac-
cessories.
Neumade Industries, Inc.
720 White Plains Road, Scarsdale,
New York 10583. Phone: (914) 725-
4900.
Manufacturer of Neumade editing
equipment. ,
Film Splicing Equipment
Maier-Hancock Sales Co.
14106 Ventura Blvd., Sherman Oaks,
California.
Distributor of film splicing equip-
ment and accessories for 35/16/8mm
films.
Permacel
U.S. Highway No. 1, New Brunswick,
New Jersey.
Manufacturer of splicing equipment
and Permacel film splicing tape.
Prestoseal Manufacturing
Corporation
37-12 108th St., Corona, N. Y. 11368
Phone: (212) IL 7-5566
Manufacturer of film splicing equip-
ment.
Film Inspection Equipment
^
The Horwold Company
1245 Chicago Avenue, Evanston, IM.
60202. Phone: (312) DA 8-7070.
I Manufacturer of lnspect-0-Film line
of professional film inspection equip-
ment, with all related accessories and
modifications. Also professional splic-
i ing equipment, film storage equip-
1 ment, etc. (continued on p. 110)
10«
BUSINESS SCREEN
THIS BOOM MICROPHONE
IGNORES EVERYTHING
...EXCEPT THE DIALOGUE
Consistency of sound track quality on an endless
variety of locations and sets can be dramatically
improved with the remarkable Shure SMS Boom Micro-
phone. It "hears" the dialogue rather than the ever-
changing character of the surroundings.
Because its cardioid directional pattern is uniquely
uniform with frequency and symmetrical about its axis,
the SMS is singularly independent of the effects of en-
vironment. Even in extreme shooting situations (such
as with tight sets, low ceilings, hard walls, low micro-
phone angles, traffic or air conditioner noise and rum-
ble, and changing distance) the SM5 minimizes sound
coloration and ambient noise pickup. Equalization
changes — on the set or in transfer — are seldom, if
ever, necessary.
The highly effective attached windscreen completely
encloses the two-stage mechanical filter, so that there
are no external "rubber bands" for the wind to "strum."
The absence of response-correcting inductors or im-
pedance transformers assures freedom from hum.
Call on the Shure SMS to solve your most annoying
boom problems!
For additional information, write directly to Mr.
Robert Carr, Manager of Professional Products
Division, Shure Brothers, Inc., 222 Hartrey Ave.,
Evanston, Illinois.
IVI
UNIDIRECTIONAL DYNAMIC BOOM MICROPHONE
SHURE PROFESSIONAL MICROPHONES . . . FOR BETTER AUDIO
MODEL SM96
CARDIOID
DYNAMIC
Extremely versatile in
studio, control room,
and remote use. Also
widely acclaimed for
rhythm recording
Bright, clean sound.
Exceptionally uniform
cardioid pattern gives
optimum control of
environment.
MODEL SM33
UNIDIRECTIONAL
RIBBON
Warm, smooth sound
for studio, control
room, and scoring
stage. Super-cardioid
directional pattern.
Compact, yet rugged.
MODEL SM7E
H" OMNIDIRECTIONAL
DYNAMIC
Ideal for interviews
and audience partici-
pation, yet unusually
smooth wide range
response (40-20 KG)
for critical music re-
production. Instantly
detachable from
stand. Steel case with
Cannon connector.
MODEL SMSO
OMNIDIRECTIONAL
DYNAMIC
Self-windscreened
and pop-free tor news,
sports, remotes, and
interviews. Also ideal
for many studio and
control room applica-
tions. Comfortably
balanced for hand or
stand use. Natural
response.
NUMBER 7 • VOLUME 28
1*7
Rental, Sales, Service of Professional Cine Equipment
Manufacturers of Laboratory & Printing Equipment
ABC Camera Corporation
352 W. 44th St., New York, N. Y. 10036
Phone: (212) 673-7180
Rental, sales and service of cine
equipment and related accessories.
Behrend Cine Corporation
161 E. Grand Ave., Chicago, III. 60611,
Phone: (312) 527-3060
Branches: 4019 Prospect, Cleveland,
Ohio. Phone; (216) 881-1550; 9930
Greenfield Rd., Detroit, Michigan.
Phone: (313) 272-3990; 781 Main St.,
Memphis, Tenn. Phone: (901) 948-
0456.
Rental, sales and service of cine
equipment lighting, editing and sound
equipment.
Birns & Sawyer Cine Equipment
1014 Vine Street, Hollywood, Calif.
90038. Phone: (213) HO 4-5166. Cable:
Birnsaw.
Rentals, sales and service of cine
equipment and all related accessor-
ies. Specializes in Arri equipment.
J. P. Filbert Co., Inc.
2007 S. Vermont, Los Angeles, Calif.
Phone: (213) 734-1196
Equipment rental, sales and service,
audio and video; specialize in Xenon
light projection. Creative consultants.
Burke & James, Inc.
333 W. Lake St., Chicago. Illinois
60606. Phone: (312) 372-5422.
Sales and service of photographic
and cine equipment and all related
accessories.
The Camera Mart, Inc.
1845 Broadway (at 60th St.), New York
N. Y. 10023. Phone; (212) PL 7-6977.
Cable; Cameraman.
National rental, sales and service of
professional cine equipment and ac-
cessories.
#
Camera Service Center
333 West 52nd St., New York, N. Y.
10019 Phone: (212) PL 7-0906.
Rental, sales and service of cine
equipment and accessories.
Cine 60
630 9th Ave., New York, N. Y. 10036.
Phone: (212) JU 6-8782
Rental, sales and service of cine
equipment. Specialize in Arri attach-
ments.
^
Victor Duncan Motion Picture
Cameras & Equipment
250 Piquette Ave., Detroit, Michi-
gan 48202. Phone; (313) 874-2333. In
Chicago: 155 E. Ohio St., Chicago
60611. Phone: (312) 321-9406
Rental, sales and service of cine
equipment and related accessories.
0
F&B/Ceco, Inc.
315 W. 43rd St., New York, N. Y. 10036
Phone: (212) JU 6-1420
Branches: 7051 Santa Monica Blvd.,
Hollywood, Calif. 90038 Phone (213)
469-3601; 51 East 10th Ave., Hialeah,
Florida 33010 Phone; (305) 888-4604
National rental, sales and service of
professional cine equipment, cam-
eras, lights, recording, projection and
editing equipment; consultation serv-
ices for producers.
General Camera Corporation
723 Seventh Ave., New York, N.Y.
10019. Phone: (212) LT 1-1060.
Rental, sales and service of cine
equipment and related accessories.
Gordon Enterprises
5362 N. Cahuenga Blvd., North Holly-
wood, Calif. 91601. Phone: (213) PO
6-3725.
Rental, sales and service of profes-
sional cine and photographic equip-
ment, and related accessories.
Motion Picture Camera Supply
Inc.
429 W. 44th St., New York, N.Y. 10036
Phone (212) 586-3690
Rental, sales and service of cine
equipment and all related accessories.
^
Bell & Howell Company
Professional Equipment Division
7100 McCormick Road, Chicago, III.
60645. Phone: (312) 262-1600.
Manufacturer of film printing equip-
ment for motion picture laboratories,
including 16mm, 35mm, 35/32mm,
65/70mm, and 70mm sizes.
Calumet Manufacturing Company
6550 N. Clark Street, Chicago, 111.
60626. Phone; (312) SH 3-2442.
Manufacturer of print processors, mix-
ing and storage tanks, washers, sinks,
and other laboratory accessories.
Hi-Speed Equipment, Inc.
73 Pond St., Waltham, Mass. 02154
Manufacturer of full line of Hi-Speed
products for the laboratory including
processing machines and related sys-
tems.
Oscar F. Carlson Company
2600 Irving Park Road, Chicago, Illi-
nois. 60618. Phone: (312) JU 8-6720
Manufacturer of Depue motion pic-
ture film printers, automatic light
control boards and microfilm printers.
Computer Measurements
Company
Division of Pacific Industries
12970 Bradley Avenue, San Fernando,
California. Phone: EM 7-2161.
Manufacturer of Unicorn products, in-
cluding the Unicorn solvent film
cleaner, and the Unicorn automatic
film splicer.
Hollywood Camera Exchange
1607 North Cosmo Street, Hollywood
Calif. 90028. Phone: (213) HO 9-3651
Rental, sales and service of profes-
sional cine and photographic equip-
ment and related accessories.
Jack Pill's Camera Equipment
6510 Santa Monica Blvd., Hollywood,
Calif. 90038. Phone; (213) HO 6-3238
Rental, sales and service of cine
equipment and related accessories.
SOS Photo-Cine-Optics, Inc.
311 V^. 43rd St., New York, N.Y. 10036
Phone: (212) MU 9-9150
Branch: 7051 Sta. Monica Blvd., Holly-
wood, Calif. 90038. Phone; (213) 469-
3601
Sales, service of professional motion
picture equipment — all leading
brands, national and export — cam-
eras, lights, lenses, dollies, editing,
sound, projection and theatre equip-
ment, laboratory and printing equip-
ment.
Andre Debrie of New York
432 West 45th St., New York, N. Y.
10036. Phone; (212) 586-3362.
U.S. distributors of Andre Debrie film
processors; lab equipment.
Eastman Kodak Company
Motion Picture and Education
Markets Division
343 State, Rochester. New York 14650
Phone; (716) 325-2000.
High-speed film processing equip-
ment.
Filmline Corporation
43 Erna Street, Milford, Connecticut.
Manufacturer of black & white and
color motion picture film processing
equipment for 16mm, 35mm, and
70mm film.
BUYERS LOOK TO BUSINESS SCREEN FOR THE BEST IN EQUIPMENT
0
Hills Manufacturing Co., Inc.
(see listing U.S. Photographic
Equipment Corp. this section)
Houston Fearless Corporation
Westwood Division
11801 West Olympic Blvd., Los Ange-
les, Calif. 90064. Phone: (213) BR
2-4331.
Manufacturer of Houston Fearless mo-
tion picture film processing machines,
and related equipment.
Oscar Fisher Company, Inc.
P.O. Box 2306, Newburgh, N.Y. 12550
Manufacturer of processal "dry" spray
immersion film processor; Mark film
processors; other processing equip-
ment.
Lipsner-Smith Corporation
7334 N. Clark St., Chicago, III. 60626.
Phone: (312) 338-3040
Manufacturer of the CF-2 Ultrasonic
Film Cleaner.
Frank Herrnfeld Engr. Corp.
Box 2765, Culver City, Calif. 90230.
Phone: (213) 870-4419
Manufacturer of continuous and step
motion picture printing equipment.
Macbeth Instrument Corporation
P.O. Box 950, Newburgh, N.Y. 12553
Phone: JO 1-7300. Cable; ARTDAY.
Manufacturer of motion picture labo-
ratory equipment.
J. A. Maurer, Inc.
37-01 31st Street, Long Island City,
New York 11101.
Manufacturer of Maurer-Matic film
processor, 16/35mm model and 70mm
model, and other laboratory equip-
ment.
IM.
Motion Picture Printing
Equipment Co.
8107 N. Ridgeway Ave., Skokie,
Phone; (312) OR 5-8220
Manufacturer of Peterson contact
printer and related accessories.
Producers Service Company
1145 N. McCadden PL, Hollywood,
Calif. 90038.
Manufacturer of Acme optical printer
for special-effects motion picture
printing.
^
Research Products, Inc.
716 N. LaSrea Ave., Hollywood, Calif.
90038. Phone; (213) WE 3-9301.
Manufacturer of Research Products
Optical Printers in 70mm, 35mm, 16-
mm, 8mm. Agents for sale of Acme
cameras, projectors, registration con-
tact printers, animation equipment.
Custom-built special effects equip-
ment to order.
Sickles Sales and Service
Company
P.O. Box 3396, Scottsdale, Arizona,
85257 Phone: (602) 966-6256
Manufacturer of slide duplicators, op-
tical printers, color printers, film strip
printers.
This listing is selective, including
only those principal sources of pro-
ducts and services used in our field.
108
BUSINESS SCREEN
LABORATORY EQUIPMENT:
0
Treise Engineering, Inc.
1949 First St., San Fernando, Calif.
Phone: (213) EM 5-3124.
Manufacturer of continuous film proc-
essing equipment and accessories,
sound track applicators, precision
film sprockets and rollers, etc.
*
U.S. Photographic Equipment Corp.,
40-13 104th St., Corona. New York
11368. Phone: (212) 672-3140.
Sales engineers for Hills Manufactur-
ing Co., makers of Hills Filmatic Col-
or Processor; also combination ME-4
and ECO-2 Processors and other lab
equipment from 16mm to 70mm.
Film Shipping Cases
^
Fiberbilt Sample Case Co.
601 W. 26th St.. New York, N.Y. 10001.
Phone: (212) WA 9-7772.
Manufacturer of Fiberbilt shipping
cases for film requirements.
0
William Schuessler
3fi1 W. Superior St.. Chicago, III. 60610
Phone: (312) Superior 7-6869.
Manufacturer of complete line of film
shipping cases for motion picture and
sound slidefilm requirements; etc.
Filmstrip Containers
Buckeye Stamping Company
S55 Marion Road, Columbus. Ohio.
43207 Phone: (614) 443-9458
Manufacturer of filmstrip cans, etc.
Plastican Corporation
Box 157, Butler. New Jersey
Full line of plastic containers.
^
Richard Manufacturing Co.
5914 N. Noble Ave., Van Nuys, Calif.
91404
Full line of plastic containers.
■it star over listing indicates ad-
vertising in this Annual issue.
Manufacturers & Distributors
of Reels & Containers
^
Uhler Cine Machine Company
15762 Wyoming Avenue, Detroit,
Michigan 48238. Phone (313) UN
1-4665. Cable: UHLCIMA.
Manufacturer of motion picture labo-
ratory equipment.
Comprehensive Service Corp.
250 W. 64th St., New York, N. Y. 10023
Phone: (212) 799-2500.
Branch: 829 N. Highland Ave.. Los
Angeles, Cal. Phone (213) HO 2-0969.
Motion picture reels, cans, equipment
Goldberg Bros.
3535 Larimer, Denver, Colo. 80217.
Phone: (303) 244-2436
Mastereel Industries, Inc.
25 Home St.. White Plains, N. Y. 10606.
Phone: (914) 946-4884; in New York:
(212) 933-1488
Specialized film handling equipment;
interchangeable split reels.
^
Plastic Reel Corp. of America
640 S. Commercial Ave., Carlsfadt.
New Jersey 07072. Phone: (201) 933-
9125. In New York: (212) 524-5055.
In Hollywood: 905 North Cole Ave..
Hollywood, Calif. 90038. Phone: (213)
467-3107.
Manufacturer of Plio-Magic plastic
film shipping cases, reels and acces-
sories.
Tayloreel Corporation
155 Murray St., Rochester, N.Y. 14606.
Manufacturer of Tayloreel line of film
cans and reels for all sizes. 1
SEE THE WRITER.
THE WRITER HAS A BEARD.
THE WRITER HAS WRinEN
MORE THAN 300 SUCCESSFUL
MOTION PICTURES.
THE WRITER HAS WON 45
FILM FESTIVAL AWARDS.
THE WRITER TRAVELS A LOT.
BUT AIR MAIL INQUIRIES
TO BRUCE HENRY,
VICTORY HEIGHTS,
STONE LAKE, WISC. 54876
WILL CATCH UP WITH HIM,
ZIP-ZIP.
OR MAYBE YOU DON'T
DIG BEARDS.
OR SUCCESS.
OR AWARDS.
THEN, FORGET IT.
Next month: the onnual editorial review of "Films of the Year"
including most-honored, resultful films ond slidelilms of 1967
• Complete pr(xJucers services
, Complete 16/35 mm
laboratory services
• Editing— Titling
• Animation — Graphic arts
• Stu(iio soundrecording
• VTR transfer
REELA FILM
LABORATORIES. INC.
» DIVISION OF WOM£IC0 ENTtUPKIStS. INC
65NW. Third St. Miami. Fla 33128
Phone (3051 377-26I1
381 Pirii Avenue South
New Yofk.N.Y. 10016 Phone (212)586-7650
wKiit FOR rncc catuoc
NUMBER 7 • VOLUME 28
109
NATIONAL DIRECTORY OF AUDIO-VISUAL DEALERS
EASTERN STATES
• MARYLAND •
Stark-Films, Inc. (Since 1920)
537 N. Howard St.. Baltimore,
Md. 21201. Phone: 305/539-3391.
• MASSACHUSETTS •
Cinema, Inc., 234 Clarendon St.,
Botton 02116.
• NEW YORK •
Buchan Pictures, 122 W. Chippewa
St.. Buffalo 2, N. Y.
Tbe Jam Handy Organization, 1775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
TralninB Films, Inc., ISO West 54th
St., New York 10019. CO 5-3520.
Vinial Sciences, 599BS Suffern.
• PENNSYLVANIA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oicar H. Hirt, Inc. 41 N. 11th St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. Lilley A Son, Inc., Box 3035.
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Colonial Films, 752 Spring St. N.W.
404/875-8823, Atlanta 30308.
• LOUISIANA •
Delta Visual Service, Inc., 7 1 S Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin, Chicago 60645.
Phone: (312) IR 8-9820, and
Two equipment rental locations:
571 W. Randolph — AN 3-5076.
O'Hareland: 6600 Mannheim Rd.
at Cl'Hare Inn — Phone 296-1037.
• MICHIGAN •
Tbe Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
FILM EQUIPMENT COMPANIES: Rank Precision Industries, ltd.
Film Editing
& Inspection Equipment
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
Awe., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, 55 IS
Sunset Blvd., Hollywood 90028.
Phone: 2 13/ Hollywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 116 Na-
toma St., San Francisco 94105.
Phone: 41S/GArfield 1-0410.
• COLORADO •
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
. OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
• UTAH •
Deseret Book Company, 44 Easi
South Temple St., Salt Lake. 10.
(CONTINUED FROM PAGE 106)
Kidde Machine Corporation
35 Farrand St., Bloomfieid, N.J.
Manufacturer of Kidde inspection
equipment and related film editing
accessories.
Paulmar, Incorporated
464 Central, Northfield, III. 60093
Phone: (312) 446-5340.
Manufacturer of Paulmar line of film
inspection equipment and related ac-
cessories.
Film Reels & Cans
Compco Corporation
1800 N. Spaulding, Chicago, III. 60E47
Phone: (312) EV 4-1000.
Manufacturer of Compco line of film
cans and reels for all sizes.
Other Specialized Sources
Hurletron Incorporated
Electric Eye Equipment Division
1938 East Fairchild St., Danville, III.
Manufacturer of automatic shutter
control systems for high-speed motion
picture printers; other lab accessories.
Midwest Visual Equipment Co.
3518 W. Devon Ave., Lincolnwood, III.
Phone: (312) IR 8-9820 and 571 W.
Randolph St., Chicago, III. 6080E.
Rental, sales and service of cine
equipment and related accessories.
Photomechanisms, Inc.
15 Stepar Place, Huntington Station,
New York
Manufacturer of Rapidata Processing
equipment (negative & positive).
Woodger Road, Shepherds Bush,
London W. 12, England.
Manufacturer and distributor of pro-
fessional motion picture and tele-
vision camera equipment and related
accessories.
Ryder Sound Services, Inc.
1161 North Vine Street, Hollywood,
Calif. 90038. Phone: (213) HO 9-3511
Rental of magnetic sound recording
equipment for production.
Film Manufacturers:
(CONTINUED FROM PAGE 102)
METRO/KALVAR, INC.
745 Post Road, Darien, Connecticut
06820
Phone: (203) 655-8209
N. R. Bacon, President
A. \V. HaU, Jr., Director of
Marketing
R. B. Lindemeyer, Director of
Operations
Engineering Office: 10202 West
Washington Boulevard, Culver City,
California 90232. Phone: (213)
870-3311. Ext. 366.
K. W. Scott, Director of
Development
W. I. Vance, Chief Engineer
Services: Manufacturers and distrib-
utors of equipment and film for
the motion picture and television
industries.
Photographic Chemicals
Philip A. Hunt Chemical Co.
Roosevelt Place, Palisades Park, N.J.
Manufacturer of photographic, graph-
ic arts and x-ray chemicals.
iX Star over listing above indicates
an advei"tisemeiit in this issue.
BUSINESS FILM CURED
HEADACHES ^ «• ■« K 1^
FILM S e RV IC I N G A t^ D
DISTRIBUTION PROBLEMS SOLVED.
COMPLETE TV FILM EXPEDITING . . .
• nd MOTION PICTURE SERVtCING.
FILM STRIPS - CUT. CANNED AND
PACKAGED.
V A C U U M A T t fllM PROIECTIVE TREATMENT
LASTING PROTECTION Against
OIL-WATER-WEAR-CLIMATE
SCRATCHES- FINGER MARKS
(IVES TROUBLE FREE
PROJECTION OF CONTIKUOUS
LOOP «N0 CARTRIDSE LOADED
FILMS FOR ADVERTISINS AND
EDUCATIONAL PURPOSES.
For information, write or call
VACUUMATE CORPORATION
427 WEST 42nd STREET. NEW YORK. N- Y.
For information on NO*EN in Wtst
MODERN TALKING PICTURE SERVICE. INC.
2400 WEST 71h STREET ■ LOS ANGELES, CAL
NO-EH
110
BUSINESS SCREEN
FILM PRODUCTION SERVICE COMPANIES
IN ENGLAND AND CONTINENTAL EUROPE
Film Laboratory Companies in England
COLOUR CENTRE CINE LTD.
Fumham Roval, Slough, Bucks
Phone: Faniham Common 4443
J. Homsby
Services: 16mni c-ulor duplicating;
16mm Anschrome processing; 16min
Ektachrome commercial processing.
COLOUR FILM SERVICES, LTD.
22-25 Purtnian Close, Baker St.,
London W. 1, England
Phone: HUNter 2881
Telex 27672
R. G. F. Cha.se, Managing Dir.
J. P. Chase. J. C. Jeffrey; H.
Manley. R. J. Rutherford, Di-
rectors
Services: 16iiiin Ektachrome proc-
es.sing. Color & B W cutting prints;
Editing; Sound Recording ana dub-
bing; release printing Kodachrome.
Titling, .\nimation. Preview theatre.
FILAAATIC LABORATORIES, LTD.
Lonsdale Road, London W. H
Phone: Bayswater 9391
J. C. P. M. Davis, Managing Di-
rector
R. F. Ebbetts, Technical Director
Services: 16mm processing and
printing. Ektachrome; Eastmancolor
B & W reversal, ncg pos. etc. 35/16-
mm and 16 8mm reduction in color
and B & W neg. cutting and edge
numbering.
GEORGE HUMPHRIES & CO., LTD.
71-81 Whitfield Street, London
W. 1.
Phone: 01-636 3636
Cable: Humphrilab London
Telex: 262907
H.S..A. Baillie, Chairman & Man-
aging Director
R. M. Jones, Secretary
R. G. Ellis. \. N. Jones, A. E. .M.
RaNTiesford, Directors
Sehvic'es: Full laboratory process-
ing facilities. 3.5mm B & \V; East-
mancolor; opticils; traveling matte;
neg. cutting, etc. 16mm B & W or
color; negative and rexersal, East-
mancolor; Ektachrome; Kodachrome,
etc. Contact ,ind reduction printing,
8mm B & \V and color. Magnetic
striping 16/ 8mm. Animation; ti-
tling; recording and re-recording.
Preview theatre and conference
room at 1 1 1 Wardour St.
KAY LABORATORIES LTD.
49A Oxford R.i;id. KiuNbury Park,
London, N. 4.
Phones: Labs: ARC 3050 Stu-
dios: MAI 1141
Charles T. Parkhouse. Managing
Director
Services: Processing, color and
black tt white, all gages: s\tic stu-
dios; RC.\ recording and dubbing;
cutting rooms; filmstrips.
THE RANK ORGANIZATION
Film Processing Division
Denham, nr. Uxbridge, Middx
Phone: Denham 2323
Cable: Denlabs. Uxbridge, Middx.
Olympic Laborator>'
School Road. London \.W. 10
Phone: Elgar 4030
R. A. Diblev. .\/uiiaging Director
R. J. Dutfield, Adm. Cen. Mana-
ger
J. F. Berner, Tech. Gen. Manager
Services: Complete processing fa-
cihties for 35mm, 16mm, 8mni, East-
man Color, Kodachrome. Ekta-
chrome, Gevacolor and black and
white. Dupes, reduction printing to
(CONTINUED ON PAGE 114)
TITLES
SPECIAL EFFECTS
NOrmandy 3-9331
4241 Normal Ave. Hollywood 29, Calif.
Industry's "Blue Chips" Look to the Pages of BUSINESS SCREEN.
HILLS ^
FILMATIC
COLOR PROCESSOR
FOR EKTACHROME ME-4
CONTINUOUS FILM PROCESSING
Built witti pride to provide the ultimate in
dependable automatic film processing. Ad-
vance features offer: DrytoDry only 26 min-
utes; Simple installation requires only water-
in, water-out and tie-in to replenishment
tanks: Fits limited space; Full view of moni-
toring of flow & volume: Higti velocity circula-
tion-filtration: Adjustable thermostatic con-
trols.
Write, wire, phone
for full details . . .
factory -iupervised
on the job training by
a HILLS expert.
OTHER HILLS EQUIPMENT AVAILABLE
■ Combination ME-4 and ECO 2 Processors
" Continuous Processors for every process.
Color and or Black-and White, from Super
8mm to 70mm
MAGAZINE LOAD includes
2 — 2,000 magazines $16,500
DARK ROOM LOAD $15,900
(F.O.B. CholfonI, Pa.)
90 U 104lh Soeel. Coronj. Nr» York 11361 • (212) 6'; 1140
SALES ENGINEERS FOR HILLS MANUFACTURING COMPANY, INC.
SERVICE BUYER'S GUIDE
in
SHOW-Off
GROUPSHOW"
REAR PROJECTION SCREENS
LIGHTSON PROJECTION ANYWHERE
HPI rear projection screens put
your show on the road. They fold
flat, can be carried anywhere and
are set up instantly. Any projector
(movie, filmstrip or slide) can be
used with these screens that give
you big, brilliant pictures in normal
room light. Perfect for sales dem-
onstrations, display, training and
teaching programs.
8- X 8'' Screen $ 22.00
12" X 16" Screen 50.00
^^■^^ IS" X 24" Screen 100.00
^ ^ • > "^ 25" X 25" Screen 120.00
Hal ^g Folding Sland -
%^B^F^ 42~high 30.00
EDUCATIONAL PRODUCTS DIVISION
HUDSON PHOTOGRAPHIC INOUSTRIES, INC.
Irv.ngton On Hudson, New York 10533
\n Canada: Anglopholo, Ltd.
Look to Business Screen for quality products
«:^**i
America's Foremost
Catalog of
PHOTO
EQUIPMENT
FOR BUSINESS NEEDS
180 illustrated pages pocked with
hundreds ot items relating to eyery photo-
graphic need. Try o treasure of intormotioh
yours free. Write BSM-1247.
Free upon request
Burke & James. Inc.
333 W. L,^^e St.. Chicago, HI. 60606
Additional listinRS related to the 1968
Sei\icc lUivci'.s C:iiide pages but received
.ifter our extended cTo.siug date. Data
iiuluded here for convenient reference.
Film Laboratory: Eastern
CINELAB CORPORATION
421 \V. ,14lh St.. New York. N.Y. KIOHt
Phone: 7(i.5-1670 AC; 212
\l,u\in Solowas, Prcsidinl
Robert S. MacDoiiald. Vicf Prrsidrnt
Anthony Argila. Liih Mdiitifirr
I Carol Timnion, Exin-clilcr
i Services; bi-plant processing ot high-speed and
commercial Ektaclironie. in-p!aut printing, edge
numbering and B&W reversal. One day .service.
Facilities: lor ECO 2 and ME-4.
Specialties: silver .sulfide sound track; process-
ing of black & white Super-8.
Sound Recording Services
AUDIO EFFECTS COMPANY
1600 N. Western Ave., Los Angeles, Cal.
90027
Phone: HO 9-3692 AC: 213
H. E. "Bud" ToUefson, Ou-iier
Services: complete sound recording ser\ices;
16mm, 35mm, Vi" re-recording.
GIBRALTAR STUDIOS, INC.
41 VV. ,57th St., New York, N.Y. 10019
Phone: 421-9640 AC; 212
Da\e Bofill: Larr\ Home, in c/i«rgr
Services; recording, mixing, editing, cueing, disc
cutting, mastering, tape duplication. Ampex, Neu-
mann and Grampion equipment.
Helicopter Camera Mounts
TYLER CAMERA SYSTEMS
633.5 Homewood Ave,, Hollywood, Cal. 9002S
Phone: HO 6-0,522 AC: 213
Peter Pascal, in charge
127 E. .59th Street, New York, N.Y.
Phone: 76.5-2540 AC: 212
Art Bass, for Tijlrr Ccwuru Sijstcms
ISIst St. Studio City, North Miami, Florida.
Phone: 566-3S08 AC: 305
]ohu Robertson, Robertson Prod. Services
Services: furnish Tyler Helicopter CameramountS;
installation and rental of eqiiipment; pins ex-
perienced aerial cameraman if required.
Photo-Science Specialist
ROLAB STUDIOS
(Div. of McLaughlin Research Corp.)
Walnut Tree Hill, Saudv Hook, Conn. 064S2
Phone: 426-2466 AC; 203
New York Phone: (212) YUkon 9-17.50
Charles H. McLaughhn. Pr(sident
Lawrence Mollot, £.vc(i((ii'r Producer
Services: complete and partial production, as-
sistance to other producers utilizing our facili-
ties; camera and sound; sound stage for rent;
specialists in highly technical and scientific cam-
era work; .scientific laboratory for time lapse, bio-
logic:d and engineering research; consulting.
NEW! PROFESSIONAL
MAKE-UP KIT I
COLOR MOTION PICTURE &
STILL PHOTOGRAPHY
By The
RESEARCH
COUNCIL OF
MAKEUP
ARTISTS,
INC
V»
Complete New Color Process kit contains
over 65 items of foundation bases, eye color,
lip color, mascara, lotions, brushes, puffs,
etc., plus attractive carrying case and step
by step mstructions- Includes all make-up
required for Ektachrome ECO 7255, EMF
7256. EF 7257 and EF 7268. color negative
5251 and Ansco 242 film stocks. Also ideally
suited for color television and theatrical
make-up applications.
For free brochure listing over 250 indi-
vidually priced items and SMPTE technicaf
paper reprint, write or call Exclusi
Distributoi
F&B/CECOjSSi;..
1Z12I iU 6-1420-Calllt CINtaUIP -THe» 1-25497
7051 Santa Monica Blvd., Hollywood Calif. 90038
(213) 4693601 Tl": "-4536
51 E.IOth Ave., Hialeah,Fla. 33010 (305) 888.4604
U.S.
For the best in products: use these pages
Specialists in the Science of
FILM REJUVENATION
FOR 16 MM AND 35 MM
RAPIDWILO Process includes treatment for:
• Dirt • Abrasions
• Scratch Removal • "Rain"
8MM SERVICES NOW AVAILABLE.
Send for free Brochure^
"FACTS ON FILM CARE"
Jy^ARID FILM
"^^tTECHNIQUS. INC.
37-02 37 ST., L. I. C. 1, N. Y.
■Tlllwsll ••4«O0 • E«t. 1*40
112
BUSINESS SCREEN
I reel pioneers since 1906
A complete quality line of reels
for every purpose
• 16mm metal reels and cans. 400' to 2300'
• 8mm metal reels and cans. 200' to 400'
• 35mm metal reels and cans, 100' to 2000'
• 16mm plastic reels, 50' to 2200'
• 8mm plastic reels, 50' to 400'
• 35mm plastic reels and cans, 100'
• Fibre carrying cases, all sizes
• Aerial Spools
MICROFILM -Aluminum spools for unex-
posed film; plastic reels and storage boxes
for exposed film.
We specialize in fast service. Write for
catalog and prices.
TAYLOREEL CORP., 155 Murray SL
Dept. 3. Rochester, N. Y. 14606
For product quality: it's in Business Screen
IGmni FILM PROETION
with genuine F1BER8ILT shipping cases
For 16mm Film— 400' to 2000' REELS
SOLD
through
LEADING
DEALERS
everywhere
FIBERBIIT DIVISION of ikeihcimeii.[rnst. inc
6C1 .'. nut SI Ne» Tork. NY lOOOl • Dtpl IF
ADVANCES IN TECHNOLOGY
Ultra-High Frequency Film Drying System
Cuts Costs, Raises Quality at DeLuxe Labs
i- Film laboratory technology, constantly ad-
vancing to meet increasing consumer demand,
has another notable advance to its credit. A
new technique for the final drying of both color
and monochrome motion picture film utilizes
an ultra-high frequency device which is said
to yield economic savings as well as more rigid
quality control.
Developed by DeLu.xe Laboratories and the
Reeves Electronics Company of Chicago, the
device uses a combination of waveguides and
a 2.5 kw magnetron to produce closely-con-
trolled heat and better coupling of the heat
energy to the tilm. Film can be dried with this
process at over 200 feet-per-minutc. And tilnis
of different drying characteristics can be uni-
formly dried while being sequentially proc-
essed.
Among other advantages of this equipment
(now being installed in all DeLuxe lab faci-
lities) and noted by Fred Scobey, vice-presi-
dent, engineering, are its "stop-action" feature
(film does not continue to dry rapidly within
the wave-guide if processing machines stop for
any reason); no "waste" heat enters the prix:-
essing room; and the system is quiet. Space re-
quirements will be greatly reduced by the re-
duced amount of conditioned air required. •
* * *
Mellotron, British Sound Effects Console.
Selects from L260 Sounds Within Seconds
■' With a recently-developed British sound ef-
fects console, any of 1,260 different sound
effects can be located within 20 seconds and
injected directly into motion picture films,
television or sound broadcasts al either the
dubbing or initial recording stages, or in direct
transmission.
The Mellotron Sound Effects Console, which
resembles an electronic organ, has 26 main
sound groups, including industrial, traffic, ani-
mal, weather and war sounds. Push-button
switches above the keyboard select the range
of effects and the keys on the piano-type key-
board then control individual sounds or re-
lated sequence. For aircraft effects, as an ex-
ample, adjacent keys pressed in sequence pro-
vide taxi, take-off. constant flight, landing,
wheel skid and reverse thrust. Sound effects
can be played simultaneously, with individual
spt)ts synchronized.
The sound effects (compiled from the Brit-
ish Broadcasting Corporation's library ) arc
stored on 70 Vs-inch magnetic tapes, each
carrying three tracks. The tracks are divided
into six sections of recorded information, to-
taling 1,260 sections. Sound etfects can con-
tinue for eight seconds at a normal speed of
7 '/2 -inch a second, with speeds variable for
pitch and speed of the elfecl. Each sound ef-
fect begins al the correct start of the item when
a key is depressed.
The manufacturer is Mellotronics Ltd.. 2S-
30 Market Place. London. VV.I, England and
the exclusive overseas distributor is The Rank
Organization. WiHKlger Road. Shepherds Bush.
London. W. 12. Encland. •
M^
co(^y^0^^
<^A
1 be objectives of Comprehensive Service
Corporation are. as the name implies, to
render the most comprehensive and
satisfying service, with complete under-
standing of the needs of all who require
motion picture equipment, accessories and
supplies.
We point with pride to our long list of
large and small customers all over the
world, who have been coming tu us. again
and again, over the many years. Our ever
expanding business is proof of their con-
fidence in the quality of our products, our
dependability and expert knowledf*.
COMPREHENSIVE SERVICE
NEW YORK . HOLLYWOOD
10023 90038
a color movie
comp ete in 1 week?
ZOOIVIS
artfSiimclinsi
^products
SYiicliroiiizeil
to voice, iiiiisic,
soiiiifl effects i
NUMBI:R 7 • VOLL.ME 28
113
FILM PRODUCTION SERVICE COMPANIES
IN ENGLAND AND CONTINENTAL EUROPE
(CONTINUED FROM PACE 111)
8nim. Film cleaning and protection.
Projection: 35nim, 16mni married
and double film. Sound and Dub-
bing: 3.5mm optical (five cliunnels);
(three magnetic channels). Tran.s-
fers: magnetic and optical to 16mm.
Po.st s\nch. and commentar\' record-
ing.
REEDS COLOUR FILM
LABORATORIES, LTD.
89 91 Wardour Street, London
W. 1
Phone: GERrard 5548
Services: Complete tru-colour proc-
essing facilities for 16mm; ME4
processing, Ektachrome EF 7241
and EF 7242; additive printing; Su-
per-8 reduction prints.
TECHNICOLOR LIMITED
Bath Road, Harmondsworth,
West Drayton, Midd.\.
Phone: Slaport 5432
Cable: Technicolor West Dra>'ton
A. Allan, Managing Director
F. George Gunn, Director — Sales
Services: see Technicolor, U. S. A.
UNIVERSAL FILM LABORATORIES
2. Grangeway, Kilburn High
Road, London, N'.W. 6
Phone: Maida \'ale 5012
.\Ir. Barrett. Managing Director
Services: Ektachrome processing of
16mm.
Animation Services
•ir A complete li.sting of animation
studios and other producer service
companies in England has been con-
tinued to our next issue rather than
limit the data on this subject.
FRANCE
— Film Laboratories —
COMPAGNIE LYONNAISE
de CINEMA S. A.
71 rue de la Republique, Lyon
Rhone, France
Phone: 37-88-92
Laboratory and screening room:
274 cours Emile Zola a Villeur-
banne (Rhone). Phone: 84-87-
98
Date of Organization: 1938
Henri Giraud, President
Victor Kandehilt, Administrator-
Director General
Andre Jalibert, Commercial
Director
Services; 3.5mm developing, print-
ing, editing, titling; 16mm printing,
titles; screening room, double head.
LABORATORIES CINEMATO-
GRAPHIQUES C.T.M.
66 rue Pierre-Timbaud Genne-
villiers ( Seine)
Phones: GRE 473 46-00
LABORATORIES FRANAY TIRAGES
CINEMATOGRAPHIQUES L T. C.
19, Rue Marius Franay, Saint
Cloud ( S & O ) France
Phone: MOLitor 69-20
Cable: Labofranay, Paris
Albert Pass\, Co-Director
Jacques Hawadier, Co-Director
Services: 35mm: black & white and
color; generiqiies; special effects,
trick work, mattes; titling, all lan-
guages, chemical and optical; the-
atre 70mm: negative processing;
workprints and 35mm optical reduc-
tion; film treatment, 6 track mag-
netic re-recording and 4 track (35-
mm); trick work; generiqties. 8mni;
YOU'RE INVITED TO JOIN OUR SUBSCRIBER FAMILY!
• To get all the news and features-in-depth about the latest
and best in audiovisual tools and techniques, just fill in
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BUSINESS SCREEN MAGAZINE
n One Year (Eight Issues) $3.00
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Company:
Positi(
Addn
16mm services at Tirage 16mm, 69,
Ave. Pasteur, Montreuil (Seine).
Phone; AN'Ron 3.5-50.
VITFER / E. LEZE
CINE TV LABORATORIES
1 Rue Charles Marie Widor,
Paris .Wleme, France
Phones: AUT 88-05; MIR .5.3-50
Branch: Issy, 47 Rue Victor Cres-
son. Phone: .MIC 46-99
Year of Organization: 1934
Emile Leze, President
[ean \>rna>'. Technical Director
Services: 35mm: black & white
processing, printing, Eastmancolor
printing. 16mm: Ektiichrome, proc-
essing, printing, .'\ & B rolls, special
effects, negative, positive, reversal.
Special services: 16mm sound trans-
fer, optical or magnetic; animation
st.ands— 16 3.5mm. One hour service
for T\' newsreels.
—Music Libraries—
CHAPPELL S. A.
85, Boulevard Houssman, Paris 8
Phone: 387-4293
C\t
State
Zipcode:
n Cheek Enclosed Q Bill Company □ Bill Me
Subsoibers in Canada and abroad pay $4.00 a year; $7.(X) for two years.
—Equipment Hire—
CINE LUMIERES DE PARIS
60, rue Camot, Boulogne, S /Seine
Phone: Molitor 41.37
Year of Organization: 1955
Mme. Christian Duvaleix,
President, Directrice Generale
Services: Lighting equipment.
AUSTRIA
— Film Laboratories —
WIEN-FILM Ges. m. b. H.
Cobenzgasse 32, Vienna 19
Phone: \'ienna 36-22-52
Telex: 01-2824
Services: Studios, 3.5mm, 16mm
b&w and color laboratories; dubbing,
recording, re-recording facilities;
cutting rooms: camera hire.
DENMARK
—Film Laboratories —
JOHAN ANKERSTJERNE
Lygten, 47-49, Copenhagen, N. V.
Phone: Aegir 1700
Services: 35mm, 16mm, b&w; East-
man Color.
A/S NORDISK FILMS TEKNIK
Rcdhavnsvej-Frihavnen,
Copenhagen
Phone: Tria 2601
Telex: 5006
Services: 3.5mni, 16mm, b&w and
color laboratories; preview theatre;
sub-titles.
GERMANY
— Film Laboratories —
Cutting Rooms/Sound Studios
ARNOLD & RICHTER K. G.
Turkenstr. 89, 8 Munich 13
Phone: 36591
Cable: .•Vm'film
— Sound Recording Studios —
BERLINER UNION-FILM
GMBH & CO. STUDIO KG
Oberlandstr. 26-35, 1 Berlin 42
(Tempelhof )
Phone: 70 00 11
Cable: Berlinunionfilm
Dr. Hermann Schuerin, Business
Manai^er
Kurt Ezner, Business Manager
Dieter Charisius, Bus. Mgr,
Services: .Music recording; dubbing
and mi,\ing studios; laboratory for
16 35nim, black & white and color;
optical and title services; studio
rental for film and T\' producrtion,
16 3.5mm. 6 sound .stages, set con-
struction facilities, 4 channel stereo
recording ecjuipment, etc.
ITALY
TECHNICOLOR ITALIANA, S.P.A.
Via Tiburtina, 1138, Rome
Phone: 416-447
Dr. Giuho Monteleoni, Director
General
Renzo Avanzo, Sales
Dr. Guido .Marpicati, Plant
Manager
Services: see Technicolor, LT.S.A.
SPAIN
— Film Laboratories —
FOTOFILM S. A. E.
Traversera de Dalt, 117 y 119.
Barcelona
Phone: 235-01-00
Cable: Fotofisa
Branch Office: Fotofilm Madrid.
S. A. Pila de Zaragoza, 30,
Madrid, Phone: 255-36-07
Daniel Aragones, Ramiro Ara-
gones, .Antonio Pujol, Managers
Services: 65mm, 70mm, 3.5mm.
16mm, 8mm, black & white and
color. Special effects, titles.
FOTOFILM MADRID, S. A.
Pilar de Zaragoza, 30, Madrid
Phone: 25.5-36-07
Cable: Quiminsa
(See complete listing under Fotofilm
S.A.E.. Barcelona)
SWEDEN
Film Laboratory
AB NORDISK FILMKOPIA
Norra Stationsgatan 79-81. 7 tr.
Stockholm
Phone: 23-47-85
Cable: Filmkopia
Osk.ar Ertnaes. Manager
Services: 35mm; black & white and
(X)lor; 16mm; black & white and
color; re\'ersal print, black & white
■and color. \\'etprinting; chemical
subtitling; optical printing; sound
studio.
—Equipment Hire—
AB SANDREWATEUEERNA
Filmstaden Solna 2
Phone: 83 04 30
«-£ red
V/biefe,fe
when it's processed by
Mto\€K
MOVIELAB, INC.
Movielab Building
619 West 54th Street
New York, NY. 10019
JUdson 6 0360
Cable: MOVIELAB Telex: 12 6785
To Help
Group Meeting Services
Piclurizotions
Speech Coaching
Meeting Guides
Meeting Equipment
Meeting Packets
Portable Stogettes
Stoge Presentations
Training Programs
Convention Assistance
Closed Circuit
TV Programs
Progrommed Projection
Field Surveys
Field Checks
Picture Productions
Motion Pictures
Filmstrips, Slides
and Slidefilms
Television Commercials
Screen Advertising
Animated Cartoons
Film Distribution
Group Meeting Media
Transparencies
Disc Recordings
Tope Recordings
Pictorial Booklets
Men s Minds
with
Motion
Pictures
7^ JAM HANDY (^pya^^^aZ^^^
--;—■; is set up to help you.
Poster Charts
Promotion Pieces
Training Monuols
Training Devices NEW YORK • DETROIT • CHICAGO • HOLLYWOOD
Quiz Materials
JUdaon 2-4060 • TRinity 5-2450 • STate 2-6757 • Hollywood 3-2321
BUSINESS SCREEN
MAGAZINE • TOOLS AND TECHNIQUES FOR AUDIO & VISUAL COMMUNICATION
Audiovisual
Facility Designs
for Industry
BOARDS t
=^^_^
No. 8 • Volume 28 FIFTY CENTS
Since 1960, United Air Lines has taken
^ nearly 130 million people
to Hawaii, California and Colorado
n
«*.
^%^
M
^
\ %
vXn
i<\,a\
^-^
without leaving the ground.
They've done it via sponsored films.
United feels the best way to get people to fly is
to show them the fun they can have. So, using
sponsored films, United treats audiences to excit-
ing scenes of surfing in Hawaii . . . Sightseeing in
California . . . Skiing in Colorado.
These visual images are also good for the cor-
porate image, and suggest that "fly the friendly
skies of United" is more than an advertising slogan.
Fact is, the airline has made so many friends
this way that they're also using films to tell people
more about United's own operation — everything
from movies about flight training to the fascinating
career of a stewardess.
United gets plenty of mileage out of their films.
160 million people have seen them so far. In schools.
Resorts. Airports.Theaters. On television. Business
and community organizations of all kinds.
How does the world's largest airline reach so
many people? They work with another leader.
Modern. The world's largest distributor of spon-
sored films.
By helping people discover America, United has
helped more and more people discover United.
MODERN TALKING PICTURE SERVICE, INC.
1212 Avenue of the Americas, New York, N. Y. 1 003 6
Want more information about United Air Lines' films? Or about how sponsored film programs can benefit your company? Write to Modem.
We asked 478 executives
what they wanted most in a
new sound movie projector
Then we invented theTechnicolor 1000
What do executives want in a new sound
movie projector? 1. Convenience. 2. Portabil-
ity. 3. Economy. Here's how the new Techni-
color 1000 fills the bill... Real Convenience.
Snap in the cart ridge... punch the "go" button
and the show is on. No reels, no threading,
no re-winding... Complete Portability. Half the
weight of conventional projectors. Carry it
anywhere, anytime. . .Economy. You might
expect the Technicolor 1000 to cost a bundle.
Actually, it's less than half the cost of conven-
tional projectors! Our brochure tells more
about this revolutionary projector. ..write for it.
FREE COLOR BROCHURE BSC 127
Please rush me colorful, information-
packed brochure about Technicolor 1000.
Name THIe
Company
City Stata Zip
^j^ "Technicolor
COMMERCIAL AND EDUCATIONAL DIVISION
1300 Frawley Drive Cosia Mesa Calilornia 92627
For those in Line and Staff Manage-
ment, who supervise the work of
others:
SUPERVISOR
TRAINING
ON
HUMAN RELATIONS
Every Company's Chief Executive knows
the importance of having all managers
and supervisors develop a deep under-
standing of human behavior . . . and how
to successfully achieve better human
relations with others... how to develop
an esprit d'corps, which will have every-
one trying harder ... to achieve more.
Why so many management failures?
One of the country's largest institutions
in its field, after researching the prob-
lem, discovered that of those who fail
as managers. . . 2% do so because they
lack technical knowledge. . .while 98%
fail because they lack "people knowl-
edge" and how to work with others.
How to gain "people knowledge"
"SUPERVISOR TRAINING ON HUMAN
RELATIONS" is a complete 16 hour
course, including filmstrips, manual and
supplementary material, which drama-
tically demonstrates how to successfully
handle such supervisory responsibil-
ities as:
• Promoting Cooperation
• Interpreting company policies
• The Supervisor as a representative
of management
• Maintain discipline
...and many other equally impor-
tant supervisory responsibilities
How to "judge" the program before
you buy
Don't take our word for it. Our "preview"
offer permits you to "see and judge" the
program for yourself. A small handling
charge, credited to the purchase price,
allows you a 5-day examination period
of your choice.
MAIL COUPON TODAY . . . fOR PREVIEW OFFER
Guided FILM Missiles
ROCKET
INC
PICTURES
Mail coupon /or preview details
ROCKET PICTURES, Inc. Dept. R 87
1150 West Olive Avenue
Burbank, California 91506
Tel lus how we moy preview: "SUPERVISOR
TRAINING ON HUMAN RELATIONS."
l^ome
Address
City Stole Zip Code
Compony Title
BUSINESS SCREEN
&coA and ^eoA^ti^ite^ c^ 'iSotnnuttucaiio**
A Preview of This Month's Features
Right Off the Newsreel: the Month's Events in Review 4
Market Review: a Survey of 1966 Audiovisual Expenditures ....10
Viewpoint: "Super 8mm Today" by Samuel C. Gale 14
The Annual ACL Survey: Current Trends in Film Processing 19
Better Management Via Audiovisuals, by Lt. Col. J. C. Stokes ..22
CINE's 10th Anniversary Exhibition: Overseas Film Awards 24
Special Report: Son Diego Knows Value of Film Medium 28
Consensus Selection: the Most-Honored Pictures of the Year ...31
Audiovisual Facility Designs: Part 1
The Program Information Center at Boeing-Wichita 36
A Versatile Conference Room: at the Beloit Corporation 40
Mobile Training Center Hits Road for Montgomery VVard 41
Name the Audiovisual Tool: Bear Mountain Inn Has It 42
Independence Hall/V/est: Sight & Sound Re-Create History ...43
Newest A-V Techniques Help Xerox Skip Routine "Demos" 50
Distribution Report: N. Y. Stock Exchange Films on TV 54
Picture Story: "Open Outcry" Depicts World Trading Center .. .56
News Along the Film and Tape Production Lines 58
The Screen Executive: News of Staff Appointments 60
Plus: The National Directory of Audiovisual Dealers 62
THE STAFF OF BUSINESS SCREEN
Editor and Publisher O. H. Coelln
Eastern Manager Robert Seymour, Jr.
Western Manager H. L. Mitchell
European Editor Robinson P. Rigg
Associate Editor Antonio A. Garcia
Production Manager Mildred Rosen
Head, Mail Division . Herbert Johnson
Issue Eight. Volume Twenty-Eight, Business Screen Mogazine, published December
30, 1967. Issued eight times annuolly every six weeks at 7064 Sheridan Rd..
Chicago. Ill- 60626 by Business Screen Magazines, Inc. Phone: BRiorgote
4-8234-5 O. H. Coelln. Editor and Publisher. In New York: Robert Seymour.
Eastern Manoger. 250 W. 57lh St., Phone: 245-2969. In Los Angeles: H. L.
Mitchell, 1450 Lorain Rood, San Marino. Calif.. Phone: Cumberland 3-4394.
Subscription $3-00 a year, S5.00 two yeors ^domestic; $4-00 and $7-00 foreign.
Second class postage paid at Chicago. Illinois and at additional mailing office.
Entire contents copyrighted 1967 by Business Screen Magazines. Inc. Trade-
mark registered U- S- Patent Office- Address editoriol and subscription inquiries
to office of publication, 7064 Sheridon Rood Building, Chicago, Illinois 60626.
%Ml fILM - SAVE YOUR SHOW
PROFESSIONAL
FILM CARE
EQUIPMENT AND SUPPLIES
for 16mm — 8mm — 35mm
Producers, Film Libraries, TV
ELECTRONIC FILM INSPECTION IS
A "MUST". FILM DEFECTS RUIN
YOUR FILM AND YOUR SHOV^.
THEY SIMPLY CANNOT BE
FOUND RELIABLY BY HAND!
r ,
BOOK-O-TRON ELECTRONIC FILM BOOK-
ING SYSTEMS apply lolest in data process-
ing technology in your Medio Center. Get
a professional proposal from a Harwald
Systems Consultant.
MARK IV - NEW, DIAL-ACCESS, SOLID-
STATE, PROFESSIONAL FILM INSPECTION
MACHINE with auto-threading. The ac-
cepted world standard for Media Centers
of all sizes. Get a free professional pro-
posal to show you dollars and cents sav-
ings for your exact operation. We have
43 models of all types, with technicol
superiority, from $575 to $20,000.
And the finest film, fape
and disc cabinets, at competitive
prices. Write for catalog
or call collect: 312-491-1000.
H
THE
HARWALD
COMPANY
1245 CHICAGO AVENUE
EVANSTON, ILLINOIS 60202
BUSINESS SCREEN
byron
::4 WISCONSIN avenue, nobthwest. Washington, dc 20007 • ieiephone 202. eeoerai j-moo
NUMBER 8 . VOI.l MK 28
right off the
NAPM Hosts N.Y. Conference on
Audiovisual Equipment Standards
■fr A confcrcnci- aimed at "taking
the first steps in setting standards
for audiovisual equipment used in
U.S. education" was attended on
December 14 in New Yorlc City
by over 100 representatives of
business, trade association, gov-
ernment and educational groups,
both local and national.
Called by the National Associa-
tion of Photographic Manufactur-
ers in response to a request by the
Photographic Standards Board of
USASl (United States of Ameri-
ca Standards Institute), delegates
heard Louis Hausman, Assistant
to U.S. Commissioner of Edu-
cation Harold Howe 11, extend the
congratulations of that office "that
such a meeting was being held as
a conference rather than as a con-
frontation."
NAPM e.xecutive vice-president
Joseph T. Morris noted that "our
purpose is to establish the basis
for future standards in the audio-
visual field. Many standards al-
ready exist but they need to be
codified. In some instances, basic
standards are non-existent. We
hope that this conference will un-
dertake the first actions to esta-
blish some uniformity without re-
stricting further development in
this fast-moving field."
Charles E. Hilton, technical di-
rector of USASl, explained the
procedures for organizing stand-
ards and Paul Arnold, chairman of
the Photographic Standards Board
of USASl, presented a proposal
to the conference for the organi-
zation of a USA standards com-
mittee in this audiovisual area. It
was the general consensus of the
attending representatives that such
a committee should be organized.
A working group was then
named from among interested del-
egates "to work on the scope of
such activities and to present its
findings to the Photographic
Standards Board." Another meet-
ing is scheduled to be held in
January. •
* Si »
American Film Institute Offers
First Three National Programs
M The first three national pro-
grams have been approved by the
Board of Trustees of the newly-
formed American Film Institute.
The non-profit organization, head-
ed by George Stevens, Jr. (recent-
ly named its first director), has
set up these goals;
1. a program for conserving
America's film heritage, beginning
with a "rescue project" to save
American motion picture classics
in immediate danger of disintegra-
tion. Kemp Niver, an expert in
this field in Hollywood, is said to
be a key figure in this work.
2. a $500,000 fund to support
production of short films by Amer-
ican film-makers; and
3. initial grants to improve and
encourage film teaching activities.
At the New York press confer-
ence (Dec. 1 1 ) where these pro-
grams were disclosed, the Insti-
tute's board chairman Gregory
Peck was a participant. •
* * *
Movielab Integrates Divisions
Into Unified New York Operation
1k Movielab, Inc.. is physically in-
tegrating its black-and-white and
color divisions into one unified
operation, according to Saul Jef-
fee, president of the company.
The change has necessitated a
realignment in executive assign-
ments. Frank S. Berman, executive
vice-president, and Norman Rine-
hart, Jr.. vice-president, will now
be in charge of customer service
relations and of production sched-
uling; and Peter P. Cardasis, vice-
president, is in charge of manufac-
turing.
John J. Kowalak will continue
to serve as vice-president and di-
rector of technical operations; Ben
Bloom as vice-president for sales
and marketing; and Dan Eisen-
berg as vice-president in charge of
finance and administration.
* * *
lanuary 13 Deadline Announced
for Overseas Festival Entries
i~- American film makers have un-
til January 15 to submit their best
pictures for 1968 film festivals
abroad. This entry deadline has
been announced by CINE, the
Council on International Nonthe-
atrical Events, which serves as a
clearing house for sponsored, edu-
cational, television documentary
and theatrical short subject films
out of its headquarters in Wash-
ington. D. C.
During 1967, 412 U. S. films
were sent to 49 foreign film festi-
vals by CINE and captured 145
prize awards.
For the 1968 entries, a sliding
scale of fees has been set to defray
actual costs of jury selection,
handling, inspection and data: $25
for a film up to 15 minutes long;
(CONTINUED ON PAGE SIX)
<JET STOCK T'OOTAGE
*JET/PISTON/HISTORICAL AIRCRAFT
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Free film provided to producers for authentic airline sequences
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Denver
Detroit
Honolulu
♦Jet mockups for interior filming — New York City and Hollvwood
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737-6830
New York
Pittsburgh
San Francisco
922-5225
471-0700
397-2620
Write for catalog:
UNITED AIR LINES
626 Wilshire Boulevard
FILM LIBRARY
Seattle
682-3731
Los Angeles. California
90017
United Air Lines
BUSINESS SCREEN
Your message can
now reach
Bob Tanner,*
his girl friend,
and a guaranteed
captive audience
of 49,999,998
other persons.
In a minimum of 5,000 motion picture tlieatres at tlie
lowest cost per tliousand of any media.
IN A NILES-PRODUCED SHORT SUBJECT
(guaranteed for theatrical release by a ma|or film distributor.)
a per showing basis. Sponsors pay only the ini-
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tribution . . . nor do they pay for the 35mni
prints, advertising, posters, foreign dubbed
versions, etc.
Your short subject feature will initially be re-
leased as a package with a major film feature to
local motion picture theatres. Later, it will be
released individually to theatres, both in this
country and abroad.
The market is 15.627 motion picture theatres
in the U.S. and Canada, and additional thou-
sands of theatres overseas. The short subject is
also shown in hotels, cruise ships, in-flight, even at
home. And remember . at no Jistrihutioncost to you.
We will be happy to go into detail with you on
the possibilities of your sponsorship of a short
subject . . . either a partial sponsorship of a
short already in production ... or one tailored
entirely for you.
Niles Communications
Centers, Inc.
IN CHICAGO:
1058 W Washington Blvd.
312-738-4181
IN NEW YORK:
108 West End Ave.
212-787-8770
IN HOLLYWOOD;
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213-462-7311
The Niles organization now offers you a tre-
mendously exciting vehicle for carrying your
message to a guaranteed audience of SO.OOO.CXX)
persons.
That vehicle is the short subject feature. And
only Niles can guarantee in writing its release
to a minimum of 5.000 motion picture theatres
by a major film distributor.
Naturally, a short subject must have enter-
tainment value. But there is plenty of latitude to
work a substantial commercial message into the
basic format.
Before any contracts are signed, or payments
made, Niles will prepare a suggested story treat-
ment incorporating your message for approval.
Once the treatment is approved, you will get a
firm commitment from a major film distributor
to release the film.
And unlike the scr\ices offered by commercial
film distributors, there is no escalation of cost on
'Bob Tannsf. a Ni)*i diractof. ii an ardant moviagoaf. a habitual popcorn munchaf and hi^hty impraaaiorvatila.
Wi" ►'sv A" tn^t, on ►>■* (i-'l ffinti
Nl'MBKR 8 . vol. I ME 28
rigliff off ttie
J:
{CONTINUED FROM PAGE FOLR 1
$35 for films from 15:01 to 30
minutes in length; and $45 for
any subject longer than 30:01
minutes. Amateur (youth) film
entries carry a special rate of $10
per title.
Application forms can he
secured from CINE. 120! Six-
teenth St., N.W.. Washington, D.
C. 20036. The phone number is
202/265-1136. •
* * *
Kodak "Teen-Age Movie Awards"
Cited by Photographic Society
w A certificate of commendation
from the Motion Picture Division
of the Photographic Society of
.America honors the Eastman Ko-
dak Company "in recognition of
that company's promotion of bet-
ter movies among young people."
The specific program which
earned Kodak this recent citation
was its Teen-Age Movie Awards.
held since 1963 for the best ama-
teur films produced by boys and
girls from 12 through 19. Winning
entries have been shown on the
.•■•rT>i
|i«ia|
Chris-Craft Corporation ( xrcuticcs
arc shoivn at recent ceremony lionor-
in^ firm with Technicolor Award for
"Oiilstandiiig Acliicvement in Indus-
trial V.se of Hnun Films." Pictured
at Pompano Beach, Florida (I to r)
are Chris-Craft sales promotion man-
ager Gordon Hauser; marketing vice-
president C. R. Burgess; Arthur Sal-
kin, Technicolor district manager;
and Jack Nehon, C :C's ad director.
NBC and CBS-TV networks as
well as by many local television
stations. They have also been ex-
hibited at film festivals in Ger-
many, Iran and South Africa,
through the facilities of the Coun-
cil on International Nontheatrical
Events.
The competition is sponsored
by Kodak in cooperation with the
University Film Foundation (on
behalf of the Llnivcrsity Film Pro-
ducers Association ) and aided by
CINE in recent years. •
* * *
|. W. Anderson is Chairman of
U.S. Industrial Film Festival
A ncwiy-cstablishcd U. S. In-
dustrial Film Festival, with head-
quarters at 333 N. Michigan Ave-
nue in Chicago, has named J. W.
Anderson as its 1968 chairman.
The event will "recognize those
films produced commercially, as
well as by government, university
and in-plant film producers at a
day-long seminar and awards cer-
emony to be held at The Center
for Continuing Education, Univer-
sity of Chicago, on April 25,
1968," accordin'j to its organizers.
Stressing the value of film fes-
tivals, Anderson noted that "they
promote a high level of film excel-
lence through competitive compar-
ison benefiting producer and user
alike. The 1968 chairman is a pro-
motional executive for Wilding,
Inc.
Entry blanks are available on
request from: U.S. Industrial Film
Festival, Suite 1121, 333 N.
Michigan Ave., Chicago. 111.
60601. Entries are limited ti
I6nim industrial motion picture
and 35mm filmstrips produced be
tween Jan. 1, 1967 and March 1
1968, the deadline for entries, fl
fee of $40 for motion picturi
entries and $25 for filmstrips ha
been established. <
* * *
Credit CMI Films as Producei
of Picture "Poised for Action'
+ Poised for Action, winner of ;
"Chris" statuette at the Columbu:
Film Festival October 6th, was in
correctly reported in our Issue No
6 as having been produced b;
John J. Hennessey.
Mr. Hennessey served as direc-
tor of the film, which was pro-
duced for Prudential Insurance
Company by CMI Films, a divi-
sion of Contact Merchandising In-
corporated, of New York. •
* * *
Where to Get "Sara's Secret"
ix These pages recently listed the
film Sam's Secret as being dis-
tributed by Dartnell. The distri-
butor of this Portafilms' produc-
tion is Base Six Films, 1825 Wil-
low Road, Northfield, Illinois
60093. We're glad to set the re-,
cord straight on this title.
967 Awards
• ACADEMY A^VARD
• CINE GOLDEN EAGLES
• CHRIS STATUETTE
• NVPA FIRST A^VARD
• INTERNATIONAL FILM
& TV SILVER MEDALS
• FILM FESTIVAL A>VARDS:
• BRUSSELS • EDINBURGH
•AMERICAN FILM FESTIVAL
On behalf of our clients: vib offer our sincere
thanks to those judges who made 1967
X an award-winning year for SUN DIAL FILMS.
Cad \tilc.c^icJU__^
PRESIDENT
SUN DIAL FILMS, INC
NEW YORK • WASHINGTON, D.C. • CALIFORNIA
318 EAST 45th ST., NEW YORK, N.Y. (212) 889-6575
BUSINESS SCREEN
r
m iMxxi
GEEflERAQ.
Serving Professional
Film Producers Everywhere
De Luxe Laboratories, Inc.. 850 Tenth Avenue, New York, New York 10019(212)01 7-3220
West Coast; 1418North Western Avenue, Hollywood, California 90027 (213) HO 9-3141
General Film Laboratories, A Division of De Luxe Laboratories. Inc
1546 Nortfi Argyle, Hollywood, California 90028 (213) HO 2-6171
NUMBKR 8 . vol I'MK 28
+conducted by the publishers of Industrial Photography magazine
*
Dept. of Travel Industry, British Columbia
"BREATH OF SPRING"
Producer/Director— W. E. Gray
State Dept. of Education, Atlanta, Ga.
"ODE TO AN UNCERTAIN TOMORROW"
Producer/Director— J. Hunter Todd
Grumman Aircraft Engineering Corp.
"READY ON ARRIVAL"
Producer— Richard C. Milligan
Director— WillJam Joyce
North American Aviation
"TAKE TEN"
Producer/ Director— W. M. Brose
Cornell Aeronautical Laboratory, Inc.
"INSTRUMENT OF SERVICE"
Producer/D/rector— H. S, Totley
9tll ANNUAL
INDUSTRIAL
FILM AWARDS
WINNERS .
congraiatiofls lo our prizi
...their filmacameramei
Douglas Aircraft Co.
"SIMPATICO MEANS VENEZUELA"
Producer— Ben Marble
Director— Bill Gibson
Jet Propulsion Laboratory, Deep Space Network Div.
"A NEW WINDOW INTO SPACE"
Producer— Irl Newlan
Director— William Rowe
IBM Corp.
"PROFILE OF A PROCESS:
THE SOLID TECHNOLOGY CIRCUIT"
Producer/Director— Louis C. Varuzzo
Jet Propulsion Laboratory, Technical Information Div.
"LUNAR LANDING"
Producer— Irl Newlan and William Brusseau
Director— W. Brusseau
Los Angeles City Fire Dept.
"FIRE FIGHTING DURING RIOTS"
Producer/Director— Paul Garns
Aerojet-General Corp.
"M-1 ENGINE DEVELOPMENT FINAL REPORT"
Producer/Director-Larry D. Filby and William W. Riley
Jet Propulsion Laboratory, Mariner Project Div.
"MARINER VENUS 67 TRAINING FILM"
Producer— Robert Pace
Director— Jack Aiken
General Dynamics Convair
"ONE ONE-ZERO ZERO"
Producer/Director— E. C. Keefer
Hughes Aircraft Co.
"APPLICATIONS TECHNOLOGY SATELLITE:
FACT FINDING COMMITTEE"
Producer/Director- G W. Stimson and J R. Swift
ARRIFLEX 1SS
Arrif lex cameras..
BUSINESS SCREEN
winning pattern...
AGAIN IN 1967! For the ninth consecutive
year, Arriflex motion picture cameras were used by
more winners* of the Annual Industrial Film Awards
than all other cameras combined! An unmistakable
pattern of Arriflex's popularity among professional
cinematographers.A unique and eloquent testimonial
to its versatility and filming capabilities.
*Arriflex cameras were used in fourteen of the sixteen award winning films.
nd directors/ producers
*
ARRIFLEX 16M
ARRIFLEX IS'ZC
ARRIFLEX 16BL
minant choice of professional film makers the world over
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DUMBER 8 ■ VOLUME 28
AT&T AMERICAN BANKERS ASSOCIATION
ABC-TV ■MTM ABC-TV INTERNATIONA
L AMF AMERICAN HOME MAGAZINE AUDI
T BUREAU OF |^EI!I!I!ZZi!iiiI!EIDHi ciRCU
LATIONS BABCOCK & WILCOX B. F. GOO
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OF AMERICA ■CEHiMiSMIQlH CLAIR
OL COMPANY CBS-RADIO CBS-TV CONGR
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CH DOW CHEMICAL COMPANY EASTMAN C |
HEMICAL COMPANY J^jJJEJJJSISSi EAST \
MAN KODAK COMPANY E. I. DUPONT ET !
HYL CORPORATION HEilllUMiQfflGliB
FAMILY CIRCLE FOUR ROSES DISTILLE
RS FOSTORIA GLASS CO. ■l.'MhillJil.'M G
IRL SCOUTS OF THE U.S.A. HEUBLEIN
INC. IBM HEEMn^B INSTITUTE 0
F LIFE INSURANCE INTERNATIONAL NI
CKEL COMPANY IHHSEEEH^ JO^ES &
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ATHIESON PEPSI-COLA COMPANY PHILL
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VOGUE WESTINGHOUSE ELECTRIC CORP.
WOMAN'S DAY ■HMHIIKIHH XEROX
Survey of 1966 Audiovisual Expenditures
Review Indicates S951 Million Spent for Films and Equipmen
VISUALSCOPE
INCORPORATED
103 PARK AVENUE ■ NEW YORK CITY 17 ■ MU 3-3513
THE Audiovisual Industry •
could break into the billion-
dollar class in 1968. it was pre-
dicted in a market report pre-
pared for the Society of Motion
Picture and Television Engineers.
Total U. S. expenditure for
films and audiovisuals in 1966
by all segments of the market
(business / industry, education,
government, religion, community
agencies and medicine and health)
jumped $2 1 2 million for the field's
best increase yet — up 29 percent
to $951 million for the year.
Industry's Budget: $335 Million
Business and industrial firms
continued their growth pattern last
year by increasing their spending
for audiovisual communications to
a new high of $355 — an 11 per
cent or $36 million gain over
1965.
When compared with the Gross
National Product over the past 1 1
years that statistics have been de-
veloped, the audiovisual field has
grown more than twice as fast
as the nation's economy, showing
a 146 per cent growth.
These conclusions are included
in the annual "Market Review:
Nontheatrical Film and Audio-
Visual — 1966." published in the
December issue of The Journal of
the Society of Motion Picture and
Television Engineers. The report
was prepared for the Society by
Thomas W. Hope. Motion Picture
and Education Markets Division.
Eastman Kodak Company.
Education Takes Spending Lead
Business/industry was the se-
cond biggest investor in the total
audiovisual market during 1966.
It surrendered its lead of previous
years to education, which received
tremendous support from Federal
aid. Business/industry, however,
showed heavy expenditures for
film production, release printing,
film distribution, and other audio-
visual materials and services.
Of this total. $112 million went
for production of films. $61 mill-
ion for release prints. $63 million
for distribution. $14 million for
motion picture equipment pur-
chases. $33 million for other
audiovisual equipment and mater-
ials, and $72 million for adminis-
tration.
Film Production Up 16 Per Cent
Film production for and by
business/industry was up 16 per
cent to an estimated 7.400 titles.
It could have been higher, the ana-
lyst believes, if the manpower
shortaae had not been so acute
'1
9?-
6CO
1
'5^
— l' ' ■
eje
Sk'
£ C--
J
'962 '363 •361 "^es •9«
Gro\vth of audiovisual expenditure
from 1962 to 1966 is subject of th.
above chart from recent Hope survey
for producers and laboratories.
The report shows that a cross
section of industrial producers re
veals there was decided shift ii
the type of films business firm
were buying. 63 per cent were fo
sales purposes, eight per cent fo
advertising. 1 1 per cent for publii
relations, 14 per cent for traininj
and four per cent for other pur
poses.
The trend to greater use of colo
in business film productioi
reached the 94 per cent mark ii
1966. This reversed the slight di|
experienced in 1965. Of the 94'
films analyzed by the survey, 83'
(88 per cent) were shot in 16inn
and 110 (12 per cent) were mad(
in 35mm.
Gain in Production Equipment
While business firms purchase*
fewer 16mm sound projectors ii
1966. (9.000 vs 9,100) there wa
an increase in spending for motioi
picture equipment. Most of th
dollar gain was accounted for b
the purchase of sound recording
lighting and other productioi
equipment, plus greater sales c
8mm sound projectors.
Administrative outlay in thi
market went up almost 10 pe
cent, going from $66 million to a
estimated $72 million. This in
crease resulted from the addilio
of a large number of new employ
ees plus higher budgets for genert
operations.
Projections for 1968 reveal ths
business activity indicates the aud
iovisual market is healthy, bi
there may be some leveling of
Even though this occurs. 146
could be a billion dollar year.
* • *
Editor's Note: also see the lat
oratory survey data which beeir
on page 19 of this issue.
10
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(UMBKR 8 ■ VOLUME 28
■WTiTH Neither an over-riding
" optimistic or pessimistic out-
look as background motivator, but
rather a desire to honestly dis-
cover today's Super 8mm tech-
nology and how it affects private
and public institutions in the coun-
try. I set out on a two month study
of Super 8mm. Like any trip, it
had its rewards and negative sur-
prises, but most of all it produced
a basic need which I shall try and
set forth in this report. A concept
of strength through unity.
With the sudden proliferation of
excellent projection equipment in
the Super 8mm field, many indus-
trial organizations and public edu-
cational institutions found that they
had a wide choice of good, reliable
projection equipment on which to
show the predicted flow of Super
8mm software.
Interchangeabilitv Is Needed
There is only one problem, how-
ever; all are different in design . . .
so no standard has evolved in reels,
track advance or cartridge design.
This brings up the problem of in-
terchangeability. and the name of
the game in this much sought after
world of unity is inlerchangeahility.
Without it Super 8mm is going to
have stunted growth ... a pheno-
menon we can't afford.
Something must be done. But
F
VIEWPOINT
SUPER 8MM TODAY
by Samuel C. Gale, Vice-President, Soles, Capital Film Laboratories, Inc.
what? Let's go back and sec how
we found ourselves in our present
predicament. We then might (to-
gether) get the various parties or-
ganized for the common good of
all! Don't forget, CBS with its re-
cently announced electronic video
recording system represents a seri-
ous competitive factor for the fu-
ture expansion of Super 8mm. The
Super 8mm industry can't allow
itself to wallow in disunity.
The Explosion in Information
First of all, I'm sure you agree
that we all desire to see more in-
formation disseminated, both in in-
dustry, home and education. For
example, one of the most pressing
problems in management practice
is for the manager to keep pace in
today's exploding technological
world. He desperately needs new
tools to bring fresh concepts to his
attention. He can only read so
much! What kind of compatible
Super 8mm system would best
serve American industry? And
how about education?
In September of last year, Mr.
William S. Vaughn, President of
Eastman Kodak Company, ad-
dressed the National Association
of Photographic Manufacturers
under the title, "Education and
Industry; Of Opportunity and Re-
sponsibility". His title helps set
the theme for this report, since
there is great opportunity in the
Super 8nini market . . . but with
the opportunity must come re-
sponsible actions on the part of
industry.
Mr. Vaughn ,soes on to sav that
"in 1966, 1/3 oj our gross national
product, some 250 billion, is wrap-
ped up in the Knowledge Industry,
and it is growing 2 V2 times as fast
as the economy as a whole. The
education portion of the Know-
ledge Industry is $50 billion. By
way of comparison, the United
States is spending only S5 billion
a year on the lunar project."
We can also go a step further
with Mr. Vaughn as he sketches
trends in teaching: "For example.
forward-looking educators tell us
that the traditional lecture method
is dead. It's being replaced by a
more individual teacher-pupil re-j
lationship that puts the emphasis'
on what a given child is learning
rather than the package of Know-
ledge the teacher can present. Now,
this sort of relationship has far-
reaching implications for the sup-
plier of classroom materials".
Home Study Market a Challenge
Sylvia Porter, in her recent
"Home Study Comes of Age" art-
icle, talks of the blooming home
study market and how the quality
of curricula is improving by the
use of films among other things.
C'Homestudy) has become a pow-
erful force in upgrading the edu-
cational-economic status of mil-
lions" Mrs. Porter concludes. One
':ets the impression that the home
market for education and leisure
time oriented 8mm will eventually
be huge. But what Super 8mm
system will best serve Americar
education?
The biggest current stumbhnc
block we find is the lack of com
patible cartridges and display sys-
tems and the dual (magnetic and
optical) market battle between
Eastman and Technicolor. It be-
(CONTINUED ON PAGE 66)
Complete ColorTran
lighting kits for
the pro on the go
Our high-efficiency tungsten-halogen
"quartz" lights are available in
pre-planned, self-contained single
and multiple-cased kits to meet
an infinite variety of studio
and location lighting needs.
Stands, accessories, power
distribution equipment included.
Write for data.
ISexKey
1015 Chestnut street
Burbank, California 91502
(213) 843- 1200
Berkey
Photo Inc.
14
BUSINESS SCREE>|M
p "What's the secret of winning Creative Awards'?'"
"Creative Clients, that's what '
nong the films Ihat have won awards;
"HE TRUE AND THE JUST -
paftmental Committee for Court
Jmm.strative FirslJudicial Department.
ate o) New York and ttie Ford Foundation,
ishmgton. D C Festival and American
Im Festival.
40W YOU RE TALKING' - A T «T
ong Linos Dept ) American Film Festival.
VITMOUT FAIL ■ - A T. « T.. International
m & TV Festival of New York
;REDIT - Dun & Bradstreet.
Ilumbus Film Festival.
[IDS i COOKIES ' - National Biscuit
impany, Washington DC. Festival.
nencan Film Festival, Chicago
lern.iiional Film Festival and Columbus
tm Festival
HE KEY ■ - Texaco. Inc . National
lual Presentation Assn and Columbus
Im Festival
»HEN YOU BE SELLING' - Liggett &
^rs Totjacco Co , International Film &
' Festival ol New York
VE HAD AN IDEA' - Aluminum
impany of America. Inlernational Film S
Fastival ol New York.
•HOUGH THE EARTH BE MOVED" -
flee ol Civil Oelense. Washington. DC .
nencan Film Festival.
TS WONDERFUL BEING A GIRL" -
trBonai Products Company. American Film
ttival and Columbus Film Festival
HUMAN REPRODUCTION"
^•iwHill Book Co
. Film Festival
Audio has won its share (and maybe a little more) of creative awards.
For that our deepest thanks go to our clients and their agencies. They had
a lot to do with it. In order to produce an award-winning film, it takes
a partnership between a skilled creative film producer and a client that
respects good work We've been fortunate in having both
Every year is a good year for good clients.
And this was one of the best Thanks
630 Ninth Avenue. New York. N Y 10036, (212) Plaza 7-0760
Audio
PRODUCTIONS INC
.NL.MBKR 8 . VOLL.Mt 28
15
this
sound studio
guts up aud goes!
^
The one-of-a-kind Siemens 2000 16/16 double and single-system
sound projector is an amazingly useful and versatile addition to
your complement of production equipment. Fully portable, it travels
from the editing room to preview room to the conference room . . .
even packs up and goes with you to the client's office. And every-
where it goes, it does some remarkable things.
Actually, it's a top quality optical/magnetic 16mm sound projector,
mechanically interlocked with an equally fine audio deck for 16mm
full coat magnetic stock. Its mechanical linkage keeps absolute
sync between picture and sound.
How many ways can you use the Siemens 2000 16/16? Count 'em.
As a fine, single system projector for optical and magnetic sound
tracks; as a double-system projector for preview screenings, in your
preview theatre or your client's office; to record, re-record and post-
record 200 mil tracks on 16mm magnetic stock; for multi-lingual and
other multi-track purposes; for test tracks and scratch tracks; for
"quick access" film showings; for one-shot screenings of originals,
and for all the etceteras you can think of.
Get the full story. Write for complete literature.
SIEMENS DOUBLE/SIXTEEN
MODEL 2000 16/16
ARRIFLEX CORPORATION OF AMERICA
time-saving
money-saving answer
^ to dozens of your
sound film problems
Write dept. BS
for literature. **■
P.O. BOX 1050, WOODSIDE, N. Y. 11377
16
BUSINESS SCREEI
X ■•
> V t.
of the minds.
CONCERTO FOR LISA John Cacavai
•.DD»ess_
<illMBER 8 ■ VOLUME 28
A lotal environment. On lilm.
In the revolutionary MoviEPAK-'carlridge.
And on a true communications tool: Fairchild's
self-contained, automatic cartridge load, rear screen
projector. Mark IV. Or the front screen Mark V.
(Either way. you get all the advantages ol the System
that's already been tested and proved in the field tor
years-Standard or Super 8 format.)
Operating instructions for either of these instant load
sound projectors are the same;
1. Slip in a MoviePak. 2. Flip a lever.
II takes less than two seconds to set up your film.
And then everything happens at once.
Motion. On an 8"x10-1/2 "screen. In black and white
or full color. And because the projection lamp has
its reflector inside, where 50 walls of power equals
500 watts in conventional machines, the Image Is
brilliantly visible in lull room light.
Sound. Using a Fairchild solid state amplifier.
And this is full power, wide range, immediate sound.
That everyone can hear. (The speaker ts buill in. but
there's a plug for headsets or an external speaker.)
And changing or stopping a film is as easy as starting it:
1. Push a button.
2. Slide out the MoviePak.
If you want your film to repeat continuously,
one switch controls it. If you'd rather have
Ihe machine turn itself off when the film ends,
just set the same switch for automatic stop.
Fairchild motion picture equipment.
From the originator and leader ol
the 8 mm sound cartridge world.
And the Fairchild MoviePak.
For instant communication.
See it for yourself
The worlds of 8mm cartridge sound.
Education
Industry
Governnnent
Library
Trade shows
Industrial Products Division
221 Fairchild Avenue
Plainview, L.I., N.Y. 11803
I'm looking. Send me your
G Industrial program, for use in
D Training, D Sales, D (Other) „
G Educational program, listing films available for
(Grades) (Subjects)
■"1
R/\IRCHII-D
(PLEASE INCLUOE I
IS 14 13
Medical education
The scope ol Ihe 8 mm sound film is broader than the screen
you show it on.
In fact, this medium is as big as your need to communicate.
Thousands of films, covering hundreds of subjects, are
available, and the list continues to grow.
And with the MoviePak System, your own film can be telling your
story in an instant. On screen. On a desk top. And in your displays.
Salesmen think of it as one (or the road.
And educators have nicknamed this System "Teacher's Set."
The world of 8 mm cartridge sound.
Look into it.
ARRIFLEX corporation OF AMERICA
P.O. BOX 1050, WOODSIDE, N. Y. 11377
16
BUSINESS SCREE
JiGNiFiCANT Increases in color motion pic-
ture film processing during 1966 as well
; apparent declines in the use of black and
hite films have been reported by the Associa-
jn of Cinema Laboratories, Inc. Using the
idit facilities of Peat. Marwick, Mitchell &
o., certified public accountants, the ACL con-
jcts an annual survey of member laboratories
the L'nitcd States and Canada. 68 com-
mies, representing 71 laboratories, provided
gures on their 1966 volume. Included were at
ast five Canadian labs.
Statistics in the ACL Survey arc affected
tmewhat by varying numbers of labs report-
g In 1966 as compared to the 1965 respond-
its. But even with these variants, color film
;age was most apparently climbing. The 1966
tals for 3. 5 mm color processing showed a
ital of 987.031,805 linear feet, w'ith 23 com-
mies reporting. 17 labs reporting in 1965
;ed 700,314, 966 feet of color film.
\ Significant Incrca.se in 16mm Color
In contrast, 35mm black and while footage
•opped from 439,696,084 feet used by 30
:porting labs in 1965 to only 304,79 1', 833
et used by 31 reporting labs in 1966.
16mm color film usage showed even more
gnificani increases. 54 labs reported using
J6.527.087 feet of color film base in 1966;
companies reporting in 1965 used only
61.876.670 feet of color stock. Although
lese figures were affected by figures from
ght additional sources, ihe increase of 62.23
;r cent was noteworthy.
A sliiiht increase in 16mm black and white
Trends in Film Processing
.\KSoriutioii of Cinciiiu LalH>ralurie>
Dis('lo!><>s Kesulls of .\nnual Survey
footage was offset by the fact that five addi-
tional labs reported In this area. The 1966 fig-
ures from 63 companies showed a total of
637,400,351 linear feet of black and white
film used as compared to 625,830,158 feet
consumed by 58 labs in 1965.
.More Snini Color. Black and White Films
8mni motion picture film use showed in-
creases in both black and while and color ma-
terial, with additional labs reporting in both
areas. 26 companies reported a total of 120,-
200.409 feet of 8mm black and white film
consumed in 1966. as compared to only 86.-
232.565 feet used by 19 companies in 1965.
8mm color film usage also showed a not-
able advance as 16 reporting labs used 38,-
658.518 feet of color in 1966. compared to
only 25.689.703 feet of color reported by 12
laboratories for 1965.
62 Labs Provided Comparative Totals
The ACL also supplied direct comparison
figures from 62 respondents who reported
footage totals in the same category in each
vear. These statistics served to further confirm
findings of the total report. For 35mni films,
the decline in 35mm black and white film, re-
ported by the same 28 companies in each year,
was 33.41 per cent, while the increase in
35mm color film use was 34.26 per cent, re-
ported by the same 17 companies in each com-
parative year.
57 laboratories reporting on 16mm black
and white film use In both comparative years
showed a decline of 4.32 per cent in that ma-
terial, while 46 reporting tabs confirmed an
increase of 62.23 per cent in color film con-
sumption in 1966 over their reported figures
for 1965.
The 8mm figures were slightly different in
this comparative study. 19 companies who re-
ported on 8mm black and white film consump-
tion for both years noted a 14.10 per cent de-
cline in that material. 12 labs who reported
Hmm color film consumption in both com-
parative years did confirm a 19.34 per cent in-
crease in 8/H/n color film use in 1966 v.s. the
1965 figures.
Figures Include All Footage Processed
The ACL Survey covers "processed film
footage" and embraces all film developed and/
or printed. The reporting years, for example,
are the calendar year 1966, or the reporting
laboratory's most recent 12-month fiscal year.
The same general rule applies in both annual
studies.
Included in "processed footage" is a// printed
and developed material such as color inter-
negative and interpositive material, black and
white dupe negative and master positive ma-
terial, reversal masters, and camera original
material received for developing only.
Finally, the ACL Survey notes specify that
(CONTINUED ON THE FOLLOWING PAGE 20)
tnusic with a great track record I
Music from the Chappell Library will
always give you a winning score!
One hundred hours of original music
for that extra touch of creativity.
New re/eases every month.
A VAILABLE ON RECORDS OR
TAPE. MONO OR STEREO.
SOLE REPRESENTATIVES:
COR POR ATION
117 W 46th St . NY. NY 10036
Phone: 212 7651742
■^na lor Free Catalogue arx) Rate Cara.
■■■ V<£ .
ODRESS-
.^UMBKR 8 ■ VOLUME 28
19
BIG MESSAGE . . . SMALL BUDGET?
WHY NOT A FILMSTRIP? There's no faster, more economical, or dra-
matic way to get your message across. Complicated story? A colorful
filmstrlp can say it for you more clearly. Rest/ess client? Let him relax
while you project your best image. A lot of territory to cover? Filmstrips
love to travel. Budget problems are gone! Filmstrips are comparatively
economical to produce . . . and can be made to meet impossible dead-
lines. Release prints? One or ten thousand are unbelievably inexpen-
sive. Contact us immediately. We can recommend filmstrip producers
on whom you can rely.
Here at CFI your iilmstrip producer is backed by a processing laboratory
whose professional procedures and facilities produce the finest and the
most consistent results possible.
CONSOLIDATED FILM INDUSTRIES
959 SEWARD STREET, HOLLYWOOD, CALIFORNIA 90038 / HO 20881 • HO 91441
20
FILM LABORATORIES SURVEYED
(CONTINUED FROM THE PRECEDING PAGE 19)
16mm and 8mm materials are included in
terms of a single strand of each width, regard-
less of whether they are handled on multiple
width raw stock. A good deal of 16mm and
most 8mm printing is done on multiple width
raw stock.
» * *
Editorial Analysis of ACL Survey Data
■i: The Editors of Business Screen reviewed
the hst of reporting companies in some detail,
fortified by our own recent '"1968 Guide to
Film Production Services" which contained de-
tailed listing data on 81 U. S. motion picture
film laboratories, plus seven labs specializing
in slide and filmstrip processing and three
leading Canadian labs. How does this ACL sur-
vey shape up by comparison?
Companies reporting in the ACL "search"
included 23 film laboratories not listed in
Business Screen. A large number of these
were definitely local firms, some of them pri-
marily serving amateur or semi-professional
clientele. Less than 10 would have been eli-
gible for listing in our pages. One reporting
company in the ACL survey. The Jam Handy
Organization, maintains its laboratory for serv-
ice to its own film clients.
But there were a good many individuals and
photo service organizations whose figures
would really not have affected the totals to
any extent.
Figures Might Include These Companies
On the other hand, the Business Screen
annual laboratory guide pages showed a total
of 40 U. S. companies who did not report fig-
ures and some of these would have made a
significant contribution. In New York, for ex-
ample, Bebell & Bebell, Filmlab, Guffanti,
Kin-O-Lux. Precision Film Lab. TVC Labora-
tories. Technical Film Lab and U.S. Photo-
graphic Equipment were notably absent.
Chicago sources whose figures might have
been helpful were such firms as Chicago Film
Laboratory, Cinema Processors, Fischer
Photographic Laboratory, etc. Figures from
the burgeoning Holland-Wegman Laboratories
(Buffalo) and active Film Associates, of Day-
ton; from Bay State in New England (Boston,
Springfield, Mass.) and from such southwest-
em companies as A-V Corporation and South-
west Film Labs could be useful.
Other West Coast Labs Not Reporting
Hollywood and Los Angeles-based respond-
ents might well have included Film Service
Laboratories. Hollywood Film Enterprises,
Modern Movies and Telefilm, to name a few.
San Francisco participants such as Motion Pic-
ture Service Co. and Multichrome Labs, were
also important sources of film consumption.
But, by and large, the ACL Survey points up
some noteworthy trends and is a solid indica-
tion of the need for precise accounting of in-
dustry statistics, compiled by independent au-
thority. •
* * *
Editors Note: for further data, see "A Sur-
vey of 1966 Audiovisual Expenditures" the
market review which appears on page 10.
BUSINESS SCREEN
When business brings yoci
from New York to Detroit
90 often ttiat ttiey start
calling you a commuter. . .
ttien you're ready to open a
full-time office in Detroit.
We^fe just done that.
Our man in Detroit is Jotin Parrott.
He's in ttie Fisher Building,
Suite 1410. Detroit Michigan 48202.
If you want to reach him
before he calls on you.
his number is (313) 872-4550.
#lndustnal Film Division of
Wolper Productions, Inc.
A Metromedia Company
Mel London. Vice President
485 Lexington Avenue. New IfofkN.Y. 10017/ (212) 682-9100
8544 Sunset Blvd.. Los Angeles. Cai. 90069/ (213) 652-7075
NUMBER 8 ■ VOLUME 28
21
Y SEE"
^^'our pictures arc
fine and clear.)
'7 HEAR
(The sound is excellent — but I do
not understand. I do not speak Eng-
lish. If I read subtitles, I lose the
picture. )
"/ WISH TO KNOW"
{ I am interested in what you w ant
to tell me. Please make it easy for
me to understand. Let your films
speak to me in my own language.)
Interpretive translation — trans-
forming the meaning of your script
into the common speech of the in-
tended audience — and effecti\e
dubbing make a world of difference.
Their proper application means full
usefulness of films abroad.
Our skill and experience
in this work are at your service.
FOREIGN LANGUAGE
SERVICE COMPANY
7046 HOLLYWOOD BLVD., SUITE 702
LOS ANGELES, CALIFORNIA 90028
A/C 213 Hollywood 7-5128 29
PRESENTATIONS FOR THE AIR FORCE
Better Management Through
Audio- Visual Com inunication.s
by U. Colonel J. C. Stokes
Chief. Presentation Div., Adm. Services
Headquarters. United States Air Force*
WE IN THE Defense Department — and
you in industry — have discovered, de-
veloped and mutually adopted modern innova-
tions to management communications. Self-
education is basic to state-of-the-presentation-
art production methods and presentation tech-
niques within the Air Force. We are attempt-
ing to pace communicating habits of our
upper-level management staff where heavy de-
cision and action pressures upon command
elements are greatest.
And — next — we face short-fused, audio-
visual demands indirecdy generated through
our new network of Communication Satel-
lites. We must brace ourselves and be prepared
for a new decade of rapid A-V innovation and
state-of-the art advancement, such as presenta-
tions via secure micro-wave satellites for re-
ception on closed-circuit television monitors.
Objective is Realtime Communication
Our objective will always be toward achiev-
ing a military capability for realtime A-V com-
munication world-wide in scope, when required.
This is becoming technically feasible today.
One key to its early attainment relies not alone
on dollar investment, but primarily on defini-
tive resolution of defense management needs.
One can readily appreciate some action im-
plications resulting from our existing global
A-V communication network, with its conse-
quent additional pressures imposed upon deci-
sion-making and management procedures.
"Need-to-know"" assumes new meaning while
security disciplines become more sensitive and
acute in this global, fast-response, A-V COM
network. The coordination process demands
greater speed in the decision time cycle.
New Tools Needed to .\ssimilale Data
Current management tools are barely able
to surmount today"s tide of complex data. Cas-
cading communications threaten to swamp
decision-making management. In contrast to
dissemination of raw data, new tools in the
A-V media are needed to facilitate data assim-
ilation and synthesis for evaluation. Data re-
duction is not alone the job of the computer.
1 wonder how much serious thought is ac-
tually given to audio-visual "packaging"' as an
aid in reducing massive proposals to readily
manageable size — and aimed at reaching
an earlier development decision. Contract pro-
posals of this magnitude certainly could be
summarized on film for speedy, repetitive use
by evaluators. (They might even qualify on
TV for the late, late show.)
If industry would only standardize on com-
patible film dispenser equipment and compete
more on services to the consumer — the whole
world would greatly benefit. We will come to
(CONTINUED ON THE FOLLOWING PAGE 64)
•Excerpted from Col. Stokes" presentation at 8th Annual
Conference of Industry Film Producers Association, San
Diego, California »n Octolier 27, 1967.
color
It
warm
and
Natural
SONY F-121 CARDIOID
DYNAMIC MICROPHONE
, , . the instrument Sony engineered to provide
the ultimate in performance under difficult
conditions. Whether you wish to reproduce the
rich warmth of strings and woodwinds or the
fine upper registers of a soprano, this superb
Sony instrument wilt fulfill your most dis-
criminating expectations. Designed to meet the
exacting requirements of professional use. the
Sony F-121 offers a cardioid pattern with ex-
ceptional front-to-back rejection ratio without
compromising the normal frequency response.
An integrated wind screen assures immunity
against any wind-produced noise or blast
effect, while the convenient on-off switch per-
mits immediate operation. The Sony F-121 is
the ideal selection for the recording enthusiast
who wants professional
r^^^A characteristics in a
I ^^^^B microphone whose
~^SS3w operation is foolproof.
Complete with 20-foot
microphone cable, desk
--- stand, clip-on holder, and
deluxe carrying case,
just $59.50.
F-121 Features and Specifications: Select from
three impedances (50. 150 and 10,000 ohms).
On-off switch has electrical safety interlock to
prevent accidental cut-off. Change single wire
to switch impedances. Unidirectional character-
istic. Frequency response, 30- 18.000 Hz. Hum
induction level, below 6 db/mgauss. Wind
noise. less than 50 db in all directions Dimen-
sions: 7" X l^is" max. dia , 1" mm.
SO WY^ ^vvjr.mivJM
8150 VINELAND AVENUE • SUN VALLEY CALIF. • 91352
22
BUSINESS SCREE>
Is your 16mm projector hard to thread?
Our 16mm Autoload threads itself.
Let's trade.
Just insert the film leader in the slot and flip a switch. The
Autoload threads itself . . . completely automatically.
The BELL'HOUJEU touch: we've taken the fuss
out of 16nnm film projection with a versatile sound
projector that threads itself . . . completely auto-
matically. Isn't it time you made your sales and
training presentations easier?
The Autoload® 16mm projector sets up in less
than a minute, threads itself in seconds. Your show
is on the screen quickly and easily. You can show
film in a lighted room if necessary. Easily stop the
film on a single frame to make an important point.
Or run the picture backwards to repeat entire
scenes.
That's the Bell & Howell touch. A unique com-
bination of features and operating simplicity that
helps make every film you show a success.
Now all you need to know is how much your old
projector is worth in trade for a new Bell & Howell
Autoload.
Clip and mail this coupon.
Bell & Howell Company, Dept. AV4
7100 McCormick Road, Chicago, III. 60645
Gentlemen; I'd like to know:
D more about your Autoload 16mm projector.
D how much my old projector is worth in
trade.
Name
Title
Firm or Company-
Business Address-
City
Phone
-State.
-Zip-
Q BELbHOUUELL
Mi
UIE nSKED mETRo/KmunR
TO HEIP SOIUE OUR
PROIESSinC PROBLEHIS-
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Ml
K
METRO/KALVAR,inc.
745 Post Road, Darien, Conn. 06820/203 655-8209
A JOINTLY OWNED SUBSIDIARY OF MGM. INC. AND THE KALVAR CORPORATION
CINE Holds a 10th Anniversary Exhibition
Overseas Festival Awards an<l 158 "Golden Eagles" Presentee
"With our Metro/Kalvar Model 135/16 Printer-Processors we're pro-
ducing our own filmstrip prints without chemical solutions or darl<room,"
says Dr. Samuel N. Stevens, Jr., President, Psychotechnics, Inc., Chicago,
Illinois, specialists in reading training aids for industry and education.
You too can enjoy the simplicity of producing top-quality, long wearing,
B&W release prints with Metro Kalvar's Printer Processors and unique,
heat developing, dry-process print films. Operating at speeds up to
100 fpm, the Model 135 16 provides both printing and processing in a
single pass. Requiring only electrical power, installation of the desk-top
Model 135/16 is practical anywhere. And, with the simplicity of the
Metro Kalvar process, no special operator skills are needed.
Write today for details on how a Metro/Kalvar program can benefit you.'
TlM'EETtNG IN Washington, D.C.
•'■'-'• on November 17, diplomats
of nine countries joined motion
pictures which have received 5 1
top prizes at 31 international film
festivals during 1967. The eveni
j was CINE's Annual Exhibition of
Films of Merit and the 10th anni-
versary program of that voluntar\'
organization which annually selects
U.S. entries for such events over-
seas.
Addressing members and guests
who gathered in the auditorium of
the National Education Associa-
tion, the diplomats joined in prais-
ing the medium for "reaching
across language barriers to inform
peoples of the world on the in-
gredients needed for a peaceful
future."
Vice-President Pa) s Tribute
In a special message sent to the
assembly, Vice President Hubert
H. Humphrey paid tribute to U.S.
film production and to CINE's
efforts as he pointed out. "the
American eagle flies especially
high on foreign screens." The
Vice-President cited the fostering
of film excellence by CINE for
its effort "to convey the remark-
able ranges of American life and
American thinking to both broad
and select foreign audiences."
Librarian of Congress L. Quin-
cy Mumford. speaking at the ban-
ouet which honored the winning
producers and sponsors, recog-
nized that "film makers today are
applying their art not only for
art's sake, but are using the med-
ium in the public service. Skills
are used to communicate experi-
ences of lasting value."
Citations to Festival Films
158 motion pictures, including
television documentaries, theatri-
cal short subjects and business,
educational and religious films
Stanley Mcintosh, executive direc-
tor. Teaching Film Cuxlodians ami
first chairman of CI\E. told about
organization's lO-i/corv of service.
John Greraber, of I'nitcd Air Lines
at h'ft, received CIS'E awards fen
"Discover America" and "DL^covei
Hawaii" both produced by Reid Ray
Seated is Mario Ghio, director of
short subjects. Paramount Pictures.
( also medical, dental and scienti-
fic subjects) received CINE's
"Golden Eagle" certificates. This
award is symbolic of their selec-
tion for overseas film competition
— "the best of the U.S." and chO'
sen as members of this country's
"Olympic film team."
Top winner of international fes-
tival honors for the second straight
year was a theatrical short subject.
Skalerdater. winner of four major
prizes. This Marshal Backlar and
Noel Black production was honor-
ed at Belgrade. Cortina, Moscow
and Melbourne Festivals. Its pro-
ducers also had two other prize
winners: The River Boy. honored
at Venice and Vancouver, and Re-
flections, a winner at Locarno.
"The Growing Edge " a Winner
Two 1967 entries were out-
standing at overseas festivals this
year. The Growing Edge, spon-
sored by International Minerals &
Chemical Corporation and pro-
duced by Empire Photosound,
Inc.. won a first prize in the sci-
ence film category at the Cork
(CONTINUED ON PAGE 26)
\\'illiam Yale and Richard Jamieson,
center and riglit, of Empire Photo-
sound. Inc., receive tlie several
(.wards sivcn "The Crotcing Edge"
24
BUSINESS SCREEN
NUMBER 8 ■ VOLL'MK 28
25
[
^^^ SALES '~ SERVICE RENTALS
,f t™; CAMERA MART ,m:
O o-
1845 BfiOADWAY (AT 60TM ST ). NEW YORK. N T 10023 * 737-6977
ARRIFLEX CAMERAS AND ACCESSORIES
CM 301 ARRIFLEX 16tnm STANDARD
Model S camera also available with built-in
slate and sync generator. Use with 100'
spools or 400' magazines. Simplified film
path lets you change magazines in seconds.
Rock-steady registration pin movement. Mir-
ror-shutter reflex system.
CM 302 ARRIFLEX 16 BL
Rugged, reliable, versatile, self-blimped
sound camera. The professionals camera
for quality location sync sound filming.
Compact, lightweight. Tachometer, frame/
footage counter. Simplified film path, gear-
driven sprocketed magazine system. Camera
built around famed mirror-shutter reflex
system and registration pin movement.
CM 303 ARRIFLEX 35[iimCAMERA
Model ll-C incorporates the latest improve-
ments in 35mm reflex cameras. Quick
change magazines, mirror reflex shutter.
Also available with variable shutter, built-in
electric slate and synch generator.
CM 304 SIEMENS PROJECTOR 2000
Preview type high quality optical-magnetic
interlock sound projector. Records 200 mil
magnetic track. Mix and playback. Single
system optical, single or double system
magnetic tracks in perfect sync.
CM 305 ANGENIEUX ZOOM LENS CM 306 ARRIFLEX SOUND BLIMPS
provides the widest assortment of zoom For 16mm, 35mm cameras. Compact, noise-
lenses available in I6mm, 35mm Arriflcx less. Accepts 400' magazines (up to 1.000'
cameras. A varied selection of zoom ranges on 35mm). Sync motor, footage counter,
is available for every need from newsrcel follow focus for studio or location. Also
photography to the most elaborate studio available in new fiber glass materials,
production.
,4// Arriflex and Siementi equipment avnilabte for long term leasing.
^LIKE-NEW SHOWROOM DEMONSTRATORS AVAILABLE wn„ lor d..cr,p,ive >».,.,ur>^
LOOK TO CAMERA MART FOR EVERYTHING
YOU NEED FOR MOTION PICTURE PRODUCTION
The CINE Exhibition:
(CONIINUKI) FROM PAGE 24)
(Ireland) Festival and also re-
ceived the sole U.S. award (third
prize) at the 8th International In-
dustrial Film Festival, held in Lis-
bon last fall. The second winner
was an amateur production. / Re-
inemher. created by Amy Shugard
of Washington. D.C. The Cannes
Amateur Symposium and Johan-
nesburg. South Africa. Amateur
Film Festival.
CINE's 10th Anniversary pro-
gram opened on Friday morning,
November 17. with the annual Ex-
hibition of Films of Merit, held in
the facilities of the National Geo-
graphic Society. Selected "Golden
Eagle" winners played to capacity
audiences and included education-
al, community agency and busi-
ness-sponsored motion pictures.
Six prize-winning amateur films
were also screened.
1.5S "Golden Eagles" Presented
The afternoon "Golden Eagle"
awards ceremony was held in the
auditorium of the National Edu-
cation Association where 158 of
these certificates were presented
to their producers and sponsors.
CINE "Eagles" were also given
to young people who contributed
the best youth and amateur pro-
ductions to this year's festivals.
During this presentation cere-
mony, five outstanding foreign
films were screened for members
of the audience. Films from Ire-
land. Uruguay. Great Britain.
Chile and the Netherlands were
shown and of these, the Dutch
film. Voices of the Water, created
by the renowned documentary film
maker Bert Haanestra. was ac-
claimed as "the most noteworthy
documentary of the day."
Following the awards banquet.
Carl Lenz, prcsiittni of Modern Talk
ing Picture Service, accepts Goldei
Eagle .\uard on beludf of Bethlehen
St eel for "World' a Most Modem Plait
Mill" from Aklcii H. Livingston (r)
also held in the National Educa-
tion Association's headquarters
building, high-ranking diplomat
from Canada. France, Great Bri-
tain. Ireland, Italy, Spain, the
Soviet Union, and Yugoslavia
joined CINE in presenting their
country's respective prizes to pro-
ducers of 41 U.S. motion pictures
The occasion was the first time
that Russian and Yugoslavian re
presentatives have participated in
the CINE program.
American Film Excerpts Shown
The evening events were con
eluded with a screening of excerpt-
ed sequences from a wide selection
of American films. Henry Jaffe's
The Net Mel: Countdown to Cur-
tain was followed by another tele-
vision documentary sequence
from The Hidden World, produced
for the National Geographic So-
ciety by Wolper Productions,
Winik Films' The Winning Strain,
a theatrical short subject distrib-
uted by Paramount, and an excerpt
from Tibor Hirsch's Transporta-
tion USA. sponsored by the U.S..
(PLEASE TURN TO PAGE 63)
PRODUCERS . . .
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requirements — negotiate name talent — set up and super-
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expedite lab work — and — serve as your oonbassador
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H. LEROY VANDERFORD
CONSULTANT
Film Production Services & A-V Communications
1051 Villa View Drive P. O. Box 2444
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26
BUSINESS SCREEN
SOMETIMES AT CAPITAL
Our editors get a little flustered
But usually their calm professionalism is the one ingredient that helps you meet your deadline. ■ The
editorial department is there to help you get your film to the lab as quickly as possible. Our staff editors
can creatively cut your entire show or match what you've done. They can select and edit music and
sound effects, choose and direct narrators ... in other words, do everything to put your film together
once it leaves the camera. ■ Or if you have your own editor, he can rent one of our fully equipped edi-
torial rooms. ■ Try working with our editorial professionals; they don't get flustered very often.
(OiM[^Eia
FILM LABORATORIES, INCORPORATED
470 £ STREET S.W. . WASHINGTON, DC. 20024.PHONE (202) 347-1717
1998 N.E. 150th STREET •NORTH MIAMI, FLORIDA 33161 •PHONE (305) 949-4252
lUMBER 8 . VOLUME 28
n
GOTHAM FILM PRODUCTIONS INC. AND
SEYMOUR ZWEIBEL PRODUCTIONS INC.
American Telephone & Telegraph Company
Dun & Bradstreet, Inc.
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Kimble Systems, Inc. (div. of Litton Industries)
New York Telephone
J. C. Penney Company, Inc.
(among others)
... IN THE AREAS OF PERSONNEL TRAINING,
SALES PROMOTION AND PUBLIC RELATIONS
WITH MOTION PICTURES, SLIDEFILMS,
RECORDINGS AND SUPPLEMENTARY AIDS.
ELEVEN EAST FORTY- FOURTH STREET,
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Quality . . •
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•k Ektachrome ti Kodachrome
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-U Reversal Printing and Developing
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A Free Soofcfer is avai/obie fhaf wi// be helpful in budgef
p/eporofion end tht handling of pre-print malerials. Write today.
33 WEST 60TH STREET • NEW YORK, N. Y. 10023
Telephone: COIumbus 5-2180 • A/C212
San Diego Knows Value of the Film Medium
SETTING AN EXAMPLE in USe of
the motion picture medium
for public information and em-
ployee training, the city of San
Diego, California has two notable
advantages in this field. The first;
a very active library of 38 titles
of films produced on its behalf to
date. The other principal asset:
Mayor Frank Curran, an out-
spoken advocate of audiovisuals
for the modern metropolis.
Says Mayor Curran, "we have
found the film medium to be the
most effective means of reaching
the nearly 700,000 citizens of San
Diego with information they have
a right to expect."
"I think perhaps our use of
films is unique in city government
— we have produced biennial re-
port films and present these to our
people. These films are shown on
local television stations shortly
after the end of each two-year
period.
"We also sponsor one-minute
public service TV commercials
to point up specific services pro-
vided by the city. 30 of these have
been used on our three local TV
channels. And recently, we have
begun to assemble a library of de-
partmental motion pictures, each
10-minute lengths. These films are
used not only to inform our citi-
zens of specific functions — but
also for the orientation of new
city employees."
Mayor Curran disclosed to
members of the Industry Film Pro-
ducers Association (with whom
he shared the above comments
as their honored guest at an 8th
national conference luncheon in
his city last month) that he has
a built-in rear-projection setup in
his city hall quarters.
"It's the best way I can think
of to begin a "tour" of our beau-
Mayor Frank Curran oj San Diego ;
a firm believer in the film mediurr
tiful city with important visitors
especially those from abroad," h
confided.
San Diego's mayor has foun
the film medium "the best way
for that city's people to actuall
see how their taxes are spent. An
he notes that audiovisuals are "a
excellent means of showing nc
procedures, new city equipmer
and facilities." As a result, thi
city's films are being studied b
other U.S. and foreign metropol
tan governments. One print of ii
latest biennial report film is o
hand in the U.S. Embassy in Mo;
cow. The Municipal Clearin
house (in Chicago) has also take
note of San Diego's leadership i
civic audiovisual activity.
In 1969, the City of San Dieg
will celebrate its 200th annivei
sary. By that time, one of Amei
ica's oldest and most beautifi
cities will have an even large
film library serving its people.
San Diego's mayor Frank Curran demonstrates his "built-in" motion pictut
projection setup uhieli is in frequent use as he present city's factual film
28
'1
NUMBER TEN IN A SERIES
THE MATCHING CAME. After the picture work
print and the sound mix have been interlocked
and approved by the chent, 'conforming" or
■matching" begins. First dean the cutting tabic
thoroughly, for cleanliness is the order of the day!
Lintless white gloves should be used. Now, from
the cut work print, make a written record of the
first and last edge number of each scene. A jewel-
er's loupe is helpful in reading the numbers. Then
start pulling the original scenes, identifying them
from your list of edge numbers. Pull the entire
scene from camera-stop to camera-stop and put
the scenes in sequence by taping the ends together
with a small piece of '/V masking tape. Never pro-
ject or put original through a viewer or moviola.
Several sets of rewinds make it easier to pull
scenes. Do not put the scenes in a film barrel, for
as the scenes are pulled out they will scratch some
of the other film in the barrel.
If a scene may appear twice in a film, put the entire
scene in for the first time it is used without cut-
ting, then for subsequent uses insert a short piece
of white leader and write with pencil on the leader
the edge numbers that you need. After you have
completely sequenced the original, check the syn-
chronizer carefully. Make sure it does not injure
perforations or scratch film. Start at the head of
the film and place the edge numbers of the orig-
inal exactly opposite the edge numbers of the work
print in the synchronizer. Mark each end of the
original scene at the splices in the work print with
a scriber. Make two small scribe marks between
perforations outside the picture area where each
splice will occur. With scissors cut the original,
leaving sufficient length beyond the scribe mark
for the splice (possibly two frames). If a dissolve
is indicated on your work print, always make sure
that you leave sufficient footage for the dissolve
over-lap.
Prepare A & B rolls using the checker-board tech-
nique as recommended on page 13 of the ACL
handbook, second edition. As the scenes move
from roll to roll in the synchronizer, insert double
perforated black leader for the exact same length
as the scene in the other roll, also marking black
leader with scribe marks where the splice will
occur. It is recommended that a positive raw stock
photographic leader be used that has been com-
pletely exposed and developed in a positive bath
to a minimum visual density of 3.00. This leader
can be ordered from your lat). For dissolves always
make sure the two scenes involved are lapped
over the correct length. You can never have a forty-
eight frame dissolve if the over-lap is only twenty-
four frames. It is recommended that the middle of
each dissolve be marked on both "A" and "B "
rolls by a small "x" on each of the two adjacent
frames at the center of the effect. This "x", of
course, must be outside of the picture area. Care-
fully keep all original trims taped together on a roll
on another rewind. After matching, file all unused
original until the release is completed.
After matching, you are ready to splice. Carefully
check the splicer for alignment, laterally and longi-
tudinally. Also inspect the scraped area to make
sure the over-lap of splice is correct. A negative
splicer should be used for original. One edge of
the splice should occur in the middle of the per-
foration at the picture frame line. The other
edge, that would normally fall in the picture area,
should a/vv<iys fall in the black leader. To accom-
plish this, it is necessary to always keep the black
leader on the same side of the splicer. It is impera-
tive that you splice the black leader in so that it
has the same emulsion position as the original
film. Use only fresh cement and just enough to do
the job. Never wind a wet splice onto the roll of
spliced film as it may mark the emulsion of the
next layer. If in winding the original onto flanges
it appears to be uneven, never tap it against the
flange to straighten out the roll. This causes ob-
jectionable "cinch" marks that show up as lateral
scratches.
After "A" and "B" rolls have been spliced, check
again against the work print. Prepare lab leaders
in accordance with the recommendations on page
17 of the ACL handbook. If the SMPTE Universal
leader (described on page 45 of the handbook) is
used, place it between the Lab head leader and
first scene of the picture. In "A" and "B" prepara-
tion put the SMPTE leader in the "B" roll, and the
first scene of your picture on the "A" roll. Now
identify the head and tail leaders as suggested in
the handbook indicating title of the picture, pro-
ducer's name, footage, roll designation, type of
film, and identify if head or tail. Also write in the
leader "print-through" data on the same roll that
has the SMPTE leader in it. All identification must
be done with India ink. Other inks come off in
ultrasonic cleaning machine and can be smeared
over the original. Crease pencil should never be
used on original. If there is any single perforated
film in the original footage make sure head and
tail leaders are also single perforated.
The next step is to prepare the information for
the Laboratory. With all rolls in the synchronizer,
start at the "printer start" mark in the head leader.
Set the synchronizer to read "zero" feet — "zero"
frames. This mark is the reference start mark for
the cue sheets. Roll film through synchronizer
slowly making your final check for matching, and
at the same time preparing a cue sheet for fades
and dissolves using footage and frame count that
the synchronizer now indicates. Many cutters in-
dicate fades and dissolves with small white "Kum-
Clean" labels placed around the edge of the film
at the appropriate spot, but between the perfora-
tions. If black leader adjoins the scene at this spot,
it is recommended that the "Kum-Clean" label be
placed on the black leader.
The largest single problem a Lab has is lack of
complete instructions, and in many cases inaccu-
rate information. So, to get the best from your Lab,
go overboard and supply all the information you
can — and a little bit more.
byron
30
BUSINESS SCREE
i^nsTANDiNG Factual Films of the past
^-^ year, listed alphabetically in these pages,
have either won a first award plaque or gold
medal honor in recognized film competition
during 1967 — or have received high ranking
It two or more competitive events in the U.S.
TTiis annual "consensus selection" provides
the fairest, most impartial approach to deserved
recognition of the year's best in factual films.
Previous reports in these pages have given de-
tails on every event at which these awards were
made during the past year.
— A —
"Atomic Power Today:
Service With Safely"
Sponsors: Atomic Industrial Forum
and the U.S. Atomic Energy Commission
Producer: Seneca Productions
U.S. Selection: Lisbon Festival
CINE: "Golden Eagle"
* » »
"Automotive Mechanic and Technician:
Careers in Automotive Service"
Sponsor: Ford Motor Company
Producer: Dynamic Films. Inc.
2nd .Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
* * *
— B —
"Becky"
Producer: Stuart Finley, Inc.
Silver Medal: N.Y. International
Film and TV Festival
"Chris" Certificate: Columbus Festival
* * *
"Brookhaven Spectrum"
Sponsor: Brookhaven National Laboratory
Producer: Owen Murphy Productions . .
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* * *
"The Burden Bearers"
sponsor: Ford Tractor Div., Ford Motor Co.
Producer: Meldrum & Fewsmith, Inc.
1st Award: NVPA "Day of Visuals"
* * *
— C —
•Child of Darkness, Child of Light"
Sponsor: Foster Parents Plan. Inc.
Producer: Wilding, Inc.
1st Award: NVPA "Day of Visuals"
Slue Ribbon Award: American Film Festival
"Chris" Certificate: Columbus Festival
Silver Medal: International Film & TV
Festival of New York
* • *
"The Cleveland Orchestra
— One Man's Triumph"
Sponsor: The Bell System
(Ohio Bell Telephone Company)
"Chris" Statuette: Columbus Festival
* • •
"Cooper's Craft"
Producer: Colonial Williamsburg, Inc.
Blue Ribbon Award: American Film Festival
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
Hie "Most-Honored" Pictures of the Year
The \niiti;il "(^!aii.s(»nMi> Sele<*ti<m" iif SpiinHiired Miiliiin Picture- & Slidi-film-
Which Keceivcil Auur(U Honors in Itecogniy.ed Film (iunipi-lition During the Year
"Cowboy"
Sponsor: United States Information Agency
Silver Award: San Francisco International
Film Festival
CINE "Golden Eagle "
» * «
"Custom"
Sponsor: E. T. Barwick Mills. Inc.
Producer: Kahana Film Productions
1st Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
U.S. Selection: Lisbon Festival
CINE 'Golden Eagle'"
— D —
"The Day the Bicycles Disappeared"
Sponsor: AAA Foundation for Traffic Safety
Producer: Bay State Film Productions
Blue Ribbon Award: American Film Festival
Award of Merit: National Safely Film Contest
"Chris" Certificate: Columbus Festival
1st Prize Trophy: Ischia International
Film Festival
CINE "Golden Eagle"
* * *
"Density Altitude"
Producer: Flagg Films, Inc.
Bronze Plaque Winner: National Safety
Film Contest
* * *
"The Designer"
Sponsor: Machine Design Magazine
Producer: Pelican Films. Inc.
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"Discover America"
Sponsor: United Air Lines
Producer: Rcid Ray Film Industries
"Chris" Statuette: Columbus Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * «
"Discover Hawaii"
Sponsor: United Air Lines
Producer: Reid Ray Film Industries
1st Award: NVPA "Day of Visuals"
CINE "Golden Eagle"
* * «
"Donald's Fire Survival Plan"
Producer: Wall Disney Productions
Bronze Plaque Winner: National
Safety Film Contest
" Drownproof ing"
Sponsor: job Corps-Office of Economic
Opportunity
Producer: Sun Dial Films
Bronze Plaque Winner: National
Safety Film Contest
CINE "Golden Eagle"
* • *
"Drugs and the Nervous System"
Producer: Churchill Films, Inc.
"Chris" Statuette: Columbus Festival
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
— E —
Elegance is an Almond"
Sponsor: California Almond Growers
Exchange
Producer: Jason Philips Productions
"Chris" Statuelle: Columbus Festival
"Everything to Lose"
Sponsor: Caterpillar Tractor Co.
Producer: Calvin Productions
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
— F —
"Facts About Backs"
Sponsor: American Tel. & Tel. Co.
Producer: Graphic Films Corporation
Bronze Plaque Winner: National
Safety Film Contest
2nd Award: NVPA "Day of Visuals"
* • *
"From Cow to Canon"
Sponsor; Ex-Cell-O Corporation
Producer: Wilding, Inc.
"Chris" Statuette: Columbus Festival
1st Award: NVPA "Day of Visuals"
— C —
"Get Wei"
Sponsor: Eastman Kodak Co. &
lohnson Motors
Producer: Homer Groaning
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
* * •
"Giants in (he Valley"
Sponsor: American Pipe it Construction
Company
Producer: John I. Hennessey Pictures
""Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
^^
NL'MBKR 8 . VOI.UMK 28
31
Most-Honored Films of 1967:
"The Growing Edge"
Sponsor: International Minerals and
Chemical Corporation
Producer: Empire Photosound, Inc.
3rd Prize: Lisbon Industrial Festival
First Prize: Statuette of St. Finnbarr,
Cork International Film Festival
(Science Category)
CINE "Golden Eagle"
* * *
"Growing Up Safely"
Sponsor: Canada's Department of National
Health and Welfare
Producer: Crawley Films, Inc.
Bronze Plaque Winner: National
Safety Film Contest
— H —
"The Handtrap Test"
Sponsor: United States Steel Corp.
Producer: Matt Farrell Productions
Bronze Plaque Winner: National Safety
Film Contest
* * *
"The High Cost of Letting Go"
Sponsor: Union Pacific Railroad
Producer: W C D. Inc.
Bronze Plaque Winner: National Safety
Film Contest
— I —
"Ideas"
Sponsor: Sylvania Electrical Products
Producer: Wilding. Inc.
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"If You're Ready"
Produced and sponsored; McDonnell/
Douglas Corporation
"Chris" Statuette: Columbus Festival
* * *
"Imagination 10"
Sponsor: Champion Papers
Producer: Morton GoldshoU Design
Associates
"Chris" Statuette: Columbus Festival
Silver Hugo Award: Chicago International
Film Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"Insect Metamorphosis"
Producer: Film Associates of California
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
* * *
It's Called Motor Oil"
Sponsor: Shell Oil Company
Producer: Dan Hess Productions
Gold "Cindy" Award: I F P A
"Chris" Certificate: Columbus Festival
Editor's Note: titles listed on these pages have
either won a first award or received high rank-
ing at two or more competitions during 1967.
— K —
"The Key"
Sponsor: Texaco, Inc.
Producer: Audio Productions, Inc.
1st Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
* * *
"Kids and Cookies"
Sponsor: National Biscuit Co.
Producer: Audio Productions, Inc.
Blue Ribbon Award: American Film Festival
Silver Hugo Award: Chicago International
Film Festival
"Chris" Certificate: Columbus Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
— L —
"The Last Frontier"
Sponsor: U.S. Dept. of the Interior
Producer: Larry Madison Productions
Silver Hugo Award: Chicago International
Film Festival
Citation: New York International Film
& TV Festival
CINE "Golden Eagle"
* * *
"Life in the Balance"
Sponsor: Standard Oil Co. of New lersey
Producer: Equinox Films
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
— M —
"Make a Mighty Reach"
Sponsor: Chas. F. Kettering Foundation
Producer: John Sutherland Productions
Gold Medal: International Film & TV
Festival of New York
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* * *
"The Man from A.U.N.T.I.E."
Sponsor: Insurance Information Institute
Producer: John Sutherland Productions
Gold Medal: International Film & TV
Festival of New York
"Chris" Certificate: Columbus Festival
* * *
"Monument to the Dream"
Sponsor; American Iron & Steel Institute
Producer; Guggenheim Productions
Best of Festival — "HUGO" Award:
Chicago International Film Festival
* * *
"Moods in Safety"
Sponsor: United States Air Force
Producer: AUendor Productions
Bronze Plaque Winner; National Safety
Film Contest
* * *
"My Garden |apan"
Sponsor: International Minerals and
Chemicals Corporation
Producer: Empire Photosound. Inc.
Bronze Medal Award; Trieste International
Agricultural Film Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
— N —
"A New Way to Set Type"
Sponsor; IBM Corporation
Producer; Peckham Productions. Inc.
2nd Award; NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
* * *
"Next . . . The Men"
Sponsor: Hughes Aircraft Co.
Producer: Gemini Productions
Gold Medal: International Film & TV
Festival of New York
Golden Missile & Diploma: Rome Interna-
tional Award of the Technical Cinema
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* * *
"Now And When"
Sponsor; Wisconsin Telephone Co.
Producer: Swanson Productions
1st Award: NVPA "Day of Visuals"
* * *
"Nuclear Might — Ready But Safe"
Sponsor: United States Air Force
Bronze Plaque Winner: National Safety
Film Contest
* * *
— O —
"Ode to an Uncertain Tomorrow"
Sponsor: Georgia State Education Dept.
Producer: Cinema East/Todds Film
International
"Chris" Statuette: Columbus Festival
Gold Medal; International Film & TV
Festival of New York
* * *
"One Fine Day"
Sponsor: American Heart Association
Silver Award: San Francisco International
Film Festival
"Chris" Certificate: Columbus Festival
* * *
"Opportunity Land"
Sponsor: Deere and Company
Producer: Wilding. Inc.
1st Award: NVPA "Day of Visuals"
Gold Medal: International Film & TV
Festival of New York
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* * *
"Osteoporosis of Aging"
Sponsor: Sandoz Pharmaceuticals
Producer: Communications Films
Silver Medal: International Film and
TV Festival of New York
"Chris" Certificate: Columbus Festival
* * *
"The Owl Who Gave A Hoot"
Sponsor: Office of Economic Opportunity
Producer: John Sutherland Productions
"Chris" Statuette: Columbus Festival
Bronze Medal: International Film & TV
Festival of New York
32
BUSINESS SCREEP
— p —
"Poised for Action"
Sponsor: Prudential Insurance Co.
Producer: Conlacl Merchandising. Inc.
"Chris" Statuette: Columbus Festival
» « *
"Post-Moriem"
Producer: Cine Associates, Inc.
Bronze Plaque Winner: National Safety
Film Contest
— S —
"Sandia Spinoff"
Sponsor: Sandia Corporation
Silver Medal: International Film & TV
Festival of New York
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"Simpatico"
Producer/Sponsor: McDonnell/Douglas
Corporation
Silver "Cindy" Award: IFPA
"Chris" Certificate: Columbus Festival
* * *
"Small Miracle"
Sponsor: IBM Corporation
Producer: Henry Strauss & Co.
"Chris" Certificate: Columbus Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"Space Driving Tactics"
Producer: Charles Cahill & Associates
Bronze Plaque Winner: National Safety
Film Contest
CINE "Golden Eagle"
* * *
"Space Navigation"
Sponsor: National Aeronautics and
Space Administration
Producer: Graphic Films Corporation
"Chris" Statuette: Columbus Festival
» * •
"Sports Car Fun"
Sponsor: Ford Motor Company
Producer: Wilding. Inc.
1st Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
« * «
"Superconducting Magnets"
Producer/Sponsor: Argonne National
Laboratory
"Chris" Statuette: Columbus Festival
— T —
"The Thin Blue Line"
Sponsor: Kemper Insurance Companies
Producer: Wolpcr Productions
1st Award: NVPA "Day of Visuals"
* * *
"The Third Pollution"
Producer: Stuart Finley. Inc.
Blue Ribbon Award: American Film Festival
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
"This is My Hand"
Sponsor: Baptist General Convention
of Texas
Producer: Bill Stokes Associates
2nd Award: NVPA "Day of Visuals"
Cited for "Best Rendition of Concept":
New York International Film and TV
Festival
* * •
"To Be A Man"
Sponsor: Yale University
Producer: MPO Productions
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
* ♦ *
"Tommy Looks At
Careers — Chemistry"
Sponsor: B. F. Goodrich Co.
"Chris" Statuette: Columbus Festival
* * »
"To Touch a Child"
Sponsor: The Mott Foundation Program
Producer: Centron Corporation
Blue Ribbon Award: American Film Festival
CINE "Golden Eagle"
» * *
"A Touch of Diamonds"
Sponsor: Norton Company
Producer: Bay State Film Productions
"Chris" Certificate: Columbus Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
* * *
"Toward the Victory of Health"
Sponsor: American Dietetic Association
Producer: Wilding. Inc.
1st Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
* * *
"Traffic Safety Base
Community Workshop"
Sponsor: United States Air Force
Producer: John Sutherland Productions
Bronze Plaque Winner: National
Safety Film Contest
m * *
"Tribute to a Champion"
Sponsor: International Harvester Co.
Distributor: Farm Film Foundation
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* » •
"The Trouble With
Eddie Barnes"
Sponsor: United Community Funds
and Councils of America
Producer: Amram Nowak Associates
Silver Medal: International Film
and TV Festival of New York
"Chris" Certificate: Columbus Festival
— U —
"U.S. Water Polo"
Producer: Sports & .Arts Films
International Enieriainment & Organization
Award: Cortina Inlcrnational Competition
of Sports Motion Pictures
— W —
"While I Run This Race"
Sponsor: Office of Economic
Opportunity-VISTA
Producer: Sun Dial Films
"Chris" Certificate: Columbus Festival
Silver Medal: International Film and
TV Festival of New York
* • *
"Wings to Great Britain"
Sponsor: Pan American World Airways
Producer: Henry Strauss & Co.
"Chris" Statuette: Columbus Festival
Blue Ribbon Award: American Film Festival
Prize for Best Tourist Reportage Film —
Brussels International Tourist and
Folklore Film Week
CINE "Golden Eagle"
* * »
"Wings to Italy"
Sponsor: Pan American World Airways
Producer: Vision Associates
2nd Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
CINE "Golden Eagle"
* * «
"Window on the World"
Sponsor: Time-Life International
Silver "Hugo" Award: Chicago International
Film Festival
"Chris" Certificate: Columbus Festival
Cited for "Best Corporate Image Presentation:
New York International Film & TV Festival
* * «
"The World's Most Modern
Plate Mill"
Sponsor: Bethlehem Steel Corp.
Producer: Mode-Art Pictures, Inc.
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
— Y —
"The Year of 53 Weeks"
Producer: 1352nd Motion Picture Group,
United States Air Force
Gold "Cindy" Award — IFPA
"Chris" Certificate: Columbus Festival
* * *
"A Year Toward Tomorrow"
Sponsor: Office of Economic Opportunity —
VISTA
Producer: Sun Dial Films
"OSCAR" Award — Best Documentary Short
of i^e"
"Chris" Statuette: Columbus Festival
1st Award: NVPA "Day of Visuals"
CINE "Golden Eagle"
* ♦ •
"You and Office Safety"
Sponsor: Xerox Corporation
Producer: Holland-Wegman Productions
Bronze Plaque Winner: National Safety
Film Contest
1st Award: NVPA "Day of Visuals"
"Chris" Certificate: Columbus Festival
U.S. Selection: Lisbon Festival
CINE "Golden Eagle"
VLMBKR 8 . VOLUME 28
3J
34
BUSINESS SCREEI
How long will the action
wait while you
change magazines?
Ten seconds? It depends; but ten seconds is all
you'll lose while changing the NPR's magazine.
That's including five seconds for checking the
gate. And that's at least two or three minutes less
than you lose with every other silenced camera
on the market.
Snap off the old magazine, inspect the aperture,
snap on the new magazine. That's all. The film
is threaded and the loop formed inside the NPR's
magazine when you load it, before shooting
starts. The pressure plate is on the magazine
and the aperture is on the camera body. When
you snap off the magazine, there's the aperture
before your eyes.
In the studio, the five second magazine change
can prevent everyone on set going off to make
a phone call when they hear the dread cry:
"Reload." The NPR's registration-pin movement,
precise reflex viewing, rotating lens turret,
sync-pulse generator, constant speed motor,
effortless shoulder-resting and blimp-free
silence make life easier too.
Service, sales and rental facilities are available from
these expert, franchisee! dealers: Chicago: Behrends Inc.;
New York: Camera Service Center, Camera l/art or
F&B CECO: Los Angeles: Mark Armistead or Gordon
Enterprises; Detroit: Behrends Inc. or Victor Duncan
Company; San Francisco: Brooks Camera. Or write to us.
We'd like to send you our brochure: Eclair Corporation of
America, 7262 l\/telrose Avenue, Los Angeles, California.
IVIotion Picture Cameras since 1909
rxTCNTI, COUTANT-
NUMBER 8 • VOLUME 28
J5
Conterence Room No. 1 mca.mivs 23 x 37 feet: 20 people can be seated around the 21-foot
tabic with its cusliioned. swivel-type arm chairs which permit east/ viewing of the five-
by-ten Polacoat Lenscreen shown in background with projected scene of the SST aircraft.
PROGRAM INFORMATION
CENTER at Boeing-Wichita
A Multi-Purpose Presentation Facility Strengthens Management Visibility Tools
Conference Room No. 1 is pictured with auditorium-type seating using stacked chairs. With
table above removed, this room will seat up to 135 people. Exit doors are at rear. The
folding door at left is used to prevent sound transmission into adjoining reception area.
J.NDUSTBIAL MANAGEMENT ToDAY is placing !
jjrcatcr emphasis than ever on perform
aiicc visibility and the Wichita Division o
The Boeing Company has, during the pas
year, implemented a program of strengthen
ing its management visibility tools.
This was a two-phase program which in
eluded consolidation of all functions invoKec
in preparing visual aids and construction ol
adequate facilities for presenting manage-
ment \isibilitv material.
Prior to consolidation of art functions, eacl
department within the division handled its
own art requirements and, as a result, the
visual aids varied in size, quality and in tht
method of preparation. In July, 1966, nine
different functions were consolidated into one
central art group. The emplovment at Boeing-
Wichita approximates 19.000 and this one
group, which totals 33, supports all general
graphic needs with the exception of con-
tracted technical drawings.
The consolidation has proven beneficial in
efficiency, better utilization of skills, greater
overall professionalism and more standardiza-
tion of \isual aids. Major emphasis has been
placed on minimizing requirements for large
charts of varying sizes and quality, along with
demands for expensive, time-consuming 2x2
color slides.
Standardization of these varying demands
has priniariK' been accomplished through in-
troduction and use of overhead projection.
These projection transparencies are econ-
omical to prepare; are effective and generalK'
more easily read than standard charts; require
a minimum of time for preparation; and, if
properlv designed, can be easily updated.
Most overhead projectuals are prepared
actual projection size on \ellum from which
transparencies can be produced in seconds by
the ammonia process. Updating is accom-
plished on the original vellum, on vellumi
overlays, or with transparent tapes on the
original transparency.
For charts that must be maintained in a
larger-than-actual projection size, negati\es
are made through the photo process and used
as the projechial. If more emphasis or better
definition is needed, color is applied to the
negatives with felt-tip pens or with color
transparencies.
A room, approximately 60' x 45', was ren-
o\'ated to accommodate the consolidated
graphics group and its attendant needs. One
of the special features in the graphics area is
a separate receiving/coordination entrance
which minimizes customer interference with
the artists and this also alle\nates problems
related to work being done with classified
materials.
In the work area, counters were built along
the walls and down the middle of the room.
The artists' drawing tables are located ad-
jacent to the c-ounter which pro\ides an "L"
shaped work area and shelves are available
36
BUSINESS SCREEN
Conlcrencc Room No. 2 is a 19 Jnj ll-jool ivr.sion oj Room 1 uiul ficncs Front view of Conference Room No. 2, sJinuing four-hy-ei'^liljoot rear
up to .30 people, liitli seatiiifi for 12 aroiiiul the eonferenee table. A \ projection screen in action. Left hand wall i.s covered uith hook and
li'^litcd chalkboard I'.v on rear null: entire left trail is of cork board- loop material for chart hanfiinfi; door at left enters projection room.
MASTER CONSOLE
(Sound and Proieclion Control
PROJECTION/CONTROL ROOM
REAR PROJECTION SCREENS
/
y.
c:^ ciM^:^ ^r^ c:^ c::^
q
O^
OXX
Program
Information
Center at
Boeing-
Wichita
ROOM NO. 2
n , n
C
itic'S. ThiTi' already were a number of rooms
or offices set aside and dedicated to meeting
these re(]tiirements; however, they were not
ecuiipped and. in many ca.ses. were too small
for the varied aiidio/visnal needs. .As a result,
Pliase II of the Boeing- Wichita visibihty pro-
gram was launched with construction of a
specialK equipped presentation center.
Referred to as the Program Infonnation
Center, it consists of three separate confer-
RECEPTION ROOM
"C? "^7 ^37 'C? <C7
The Center is located on
the second floor of the
Admini.'>lration Building
of the Boiinfi Company's
Wichita Division. The
entrance to the reception
room opens on the main
di'^trihulion aisle uloufi
row of executive offices.
Above: individually-controlled spots light up
charts in Rooms 1 and 1. Churl at left is hutif'
tvith hook/loop; strip hangers hold bar cimrts.
Below: Center's reception room opens onto tlw
main disiribution aiile to executive offices.
Double doors (rear) lead to Conference Room 1.
ill the counter for supplies and materials. An-
oiImt special feature includes a small review-
( I Mil, fence room whidi was constructed in
till main work room. It is equipped with a
pull liown screen for projection needs, a
blackboard, a corkboard wall, and a wall with
back-lighted panels for viewing overhead
transparencies and .3.5mm slides. This room
is utili/ed bv the artists for examining fin-
ished «-ork or work in process and for cus-
tomer reviews.
While consolidation strengthened part of
the visibility tools, there still remained the
need for ade<|uate meeting/presentation facil
NUMBER 8 ■ VOLUME 28
Below: sound system layout shows sjieakcr and
niicTpphone locations wilhin three rooms. The
meetings can he taped in amj of these; ov<r-
hiiid mikes also provide audio contact to the
projection mom operators in central control.
-COKTROL CONSOLE
f
■4
© ® u
ROOM WO I J—
c
© ©
U*_l
- \
Projection Room serves all tliree meeting, facilities: screen at left is in Room No. 1 and
floor is elevated 33" above conference room floor levels: projectors are set tip to shoic.
Program Information Center:
ence rooms, a reception area, and a projec-
tion/control room. Room No. 1 is 23' .\ .37';
No. 2 is 19' X 21'; and No. 3 is 14' x 19'. Rooms
1 and 2 employ rear projection with front pro-
jection being used in No. 3. A 5' x 10' glass
rear projection screen is used in Room 1 while
Reom 2 is equipped with a 4' x 8' glass screen.
The rooms are equipped with diniable cove
lights and dimable pinpoint spots over the
tables. The Boeing-designed tables were con-
structed in sections and the legs are remov-
able. With the table removed, stack chairs are
used for auditorium-t\pe seating. Even
though most of the visual aids displayed em-
ploy projection techniques, the rooms were
designed to accommodate other types of
presentation media. One wall in each room is
covered with "hook and loop" material for
chart displays. Chart spots are located in the
ceiling along these walls and each spot is in-
dividually controlled according to the chart
Master console fias two tape decks, mixers, vu-
metcrs, amplifiers and patch panels to control
entire sound system of the Center. TV receiv-
ers monitor the video cameras in Rooms 1 and 2.
A MICROPHONE JACiIS
0 OVERHEAD SPEAKEWS
* OVERHEAD MICROPHONES
O PROJECTION (FULL RANGE) SPEAKERS
• RECORDERS
■ JACKS FOR HEADSETS
ROOM NO. 3
ROOM NO. 2
Center's projection capabilities include (top) single projection of .■ilills or movies (note
use of mirrors): multiple projection of media; (beloto) overhead projection to rooms.
BUSINESS SCREEN
OUMABLE COVE LIGHTS
D CHART SPOTLIGHTS
Lighting and charting capabilities at Center in-
cludi' pin-point .v;)o(.? used over tables in Rooms
1 ami 2. Cove li^lits in these rooms and overhead
tights in Room 3 are alt eontrolled l»j dimmers.
being reviewed. Vertical shelving strips have
also been used in the rooms for flip charting
and other display requirements. Blackboards
are available in all three rooms and corkboard
walls are available in two of the rooms.
Control panels are built-in on the Boeing-
designed podiums and a small jxirtablc con-
trol unit is al.so available as needed for use
besiile the conference table. The panels con-
tain controls for lights, recording, projection
equipment, .screen curtain and intercon
phone for communication with the projection
ist and receptionist. \ duplicate set of room
controls is also located in the projection/con-
trol room adjacent to the sovmd console. The
latter was designed and assembled b\' Wichita
Division engineers and is the heart of the
audio svstem.
All three conference rooms are equipped
with overhead speakers and microphones and
Rooms 1 and 2 ha\e full-range front speakers
for taped or sound-on-film presentations.
Sound reinforcement is utilized in Room 1
due to its size. With the use of headsets, the
operators in the projection room have con-
stant audio contact and Rooms 1 and 2 are
eqiupped with fixed TV aimeras to provide
operators with \ideo contact. The T\' receiv-
ers are mounted on the master .sound console
in the projection room.
'■ \ unique aspect of the Center is that one
projection/tontrol room serves all three meet-
ing rooms. This room is elevated 33 inches
above the base floors in the meeting rooms.
Front surface mirrors mounted on portable
stands are used in the projection room for
rear projection presentation of slides and
movies. Except for special situations, most
overhead projection presentations are made
without the use of mirrors. When more than
one room is in use, black pull type curtains
are drawn to prevent light interference be-
tween the screens.
.\ small recording booth was constructed
adjacent to tlu' master console in the jirojec-
tion rnoiii for (ai)in^ requirements. To further
Top view of pudiiun: coiiliols al left tire for
etuirt spots, dimmers and sereen curtain; tlw
rifiltl-side controls serve tape recorder and an
overlwad projector signal. Phone is at the left.
assist service, an intercom phone system is
available which connects all conference rooms
with the master controls and the receptionist.
.\ majority of all management meetings,
perfonnance reviews, customer meetings and
general presentations at Boeing- Wichita are
now held in this new three-room complex.
Management at the facility considers this pro-
gram a tremendous step toward stri'ngthening
communication and visibility. Efforts are con-
tinually being made, however, to find even
more economic-al, simpler methods of prepar-
ing and presenting effective visibilit\' media. •
Master sound console ivitli (hntlieate set of podium controls for Rooms I uutl 2 at llu' left.
rill' piidiiim lias nuinuul counter-balancing for a
height luljuslmenl. It was designed and built
by Boeing persomwl. Note mike and convenient
intercom phone avaitahte at sjieaker's left liand.
Equipment at the Program Information Center
The Center uses .Ampex tape recortlers and
microphones; Altec mixers, amplifiers, mikes
and speakers. Kodak Carousels project .35mm
slides; Kodak Pageants show 16 sound films.
Beseler Vu-Graphs' project overhead trans-
parencies; Buhl lenses enhance the iniages.
Polacoat Lcnscreens are "built in" Rooms 1
and 2; a Radiant screen serves in Room 3.
Video equipment includes Concord's cameras
and Zenith monitors. -\rni chairs were made
by Jack Cartwright; stack chairs by Steel-
case; hook & loop material is by \'elcro. •
Above: lliu srii.ill portable control panel is
used at tile rear of the room he.side conference
tal)le or adiaceni to a elmir. It has the .tame
control features as on the fixed fHniium above.
THE Beloit Corporation's audiovisual
presentation facility carries the designa-
tion: "Conference Room A" but this efficient-
ly-designed 20 by 36-foot room is a bit more
than this laconic phrase indicates. In this basic
area they have a highly-versatile audiovisual
facility very well geared to today's fast-paced
business requirements.
In these functional quarters, Beloit execu-
tives have access to motion picture projection,
large-size (8'/2 by II -inch) overhead projec-
tors, and three 35mm Spindler & Sauppe slide
projectors, all of which may be used simul-
taneously. Projection is controlled by the op-
erator from the control console behind the
special rear-projection screen.
That's right: a special glass rear-projection
screen covers the wall across the front of Con-
ference Room A; an overhead-mounted, re-
mote-controlled direct projection screen is al-
so within a ceiling aperture in this area. Room
lighting is also remote-controlled as are the
drapes covering right, left and front walls of
the area. Polacoat Lenscreen adds to the effec-
tiveness of rear-projected images.
Lighting is put to work for effective presen-
tations: both right and left walls may be il-
luminated from directional fixtures and there
are six spots directed to the raised area (stage)
in the front section. These spots may be used
Both special ivai-prdjcction and remote-controlled direct screens are available in room.
BELOIT CORPORATION VISUALIZES DATA IN THIS |\
Versatile Conference Room
When it's meeting time, these wide and convenient desks, well-designed seats provide for
maximum efficiency in the Beloit Corporation's functional, complete audiovisual facility.
r
Projection area is within enclosure at the right.
individually or in combination to provide de-
sired effects. Sound is supplied by combination
stereo /monaural speakers within ceiling
mounts, well located for even "spread" to all
seats.
Special attention was given to wall areas
for maximum functional use. As conferees face
the screen /front, the wall to their left is made
of a special nylon "hook and loop" material.
Hook material with adhesive backing affixes
prints, pictures, posters, charts, etc. to this wall.
The opposite (right-hand) wall is provided
with a magnetic chalk board surface with a
light porcelain enamel finish, put on steel so
that magnetic materials can be displayed. The
rest of the walls are "thumb-tack" areas, cov-
ered with a decorative finish, but ready to ac-
cept prints, notes, templates and other display
media without damage to the material or the
wall.
Harry E. Hultman, the company's Super-
visor of Graphics & Publication, notes that this
modestly-budgeted room has proven its value
to Beloit: a designer and manufacturer of
complex industrial equipment, such as paper-
making machinery. Midwest Visual Equipment
Co., of Chicago, played a key role in helping
select equipment and in setting up this versatile
facility for this Wisconsin manufacturer. •
40
BUSINESS SCREEN
VTONTGOMERY WaRD & COMPANY is provid-
■'■'■'• ing perpetual training in the field for its
thousands of customer service technicians.
Taking that training activity to the technicians
IS a model new mobile training center, com-
plete with faculty, classroom, workshop, pro-
jection room, running water and electricity: a
virtual "school on wheels" housed in a huge
van.
According to Dean Lewis, Ward's assistant
vice-president and corporate service manager,
the mobile classroom (the first of a fleet of four
such units planned by the company) will ha\c
travelled more than 16,000 miles in its first
four months of operation. The first unit is
providing instruction for servicemen not
located near one of Ward's 23 metropolitan
service centers and regional service schools.
"The curriculum." Lewis notes, "has been
Don Clascll (center), Waril's Audiovisual Mun-
r. clucking over mobile classroom's ptaus
'i Atkim &L Merrill Exhibit Division person-
Winn Cobb (left)- Bill Harrington (right).
developed to increase the skills of our service-
men by keeping them constantly abreast of
new products and changes in service tech-
nology."
The mobile center was designed by Mont-
gomery Ward's retail customer service man-
ager. Jim Peterson and Ward's audio-visual
manager. Don Glasell.
The center, with interior by Atkins & Mer-
rill of Maynard. Mass., is equipped with Ward
materials and is divided into two sections. The
front part is a 12-seat classroom and demon-
stration area. The workshop is located in the
rear. Equipment includes all of the necessary
tools, machines, and electrical outlets to work
on and demonstrate all serviceable merchan-
dise sold by Wards.
Also built in is a 15.000 watt generator to
operate the center's lights, air conditioning.
electric heaters, a rotating TV antenna, pro-
jectors, audio visual aids and other power
needs.
The rear-screen projection area uses a com-
pactly arranged "stack" of slidefilm. slide and
motion picture projectors projecting into the
same permanently fi.xed mirror. This allows the
instructor to "cue-in" any type of presentation
he wishes from the remote switches at the
podium area.
A water rccirculator permits the same wa-
ter to be used over and over again in washing
machine and dishwasher demonstrations, etc. •
NUMBER 8 ■ VOLUME 28
Cluasroom section (rear) in mobile lrainin<i center seals a dozen sttidenis aiul is equip-
ped for rear-screen projection of motion pictures, filmstrips, slides and transiHircncies.
Ward's Mobile Classrooms
Montgomery Ward & Company's Customer Service Mobile Training Center
Housed in 40-Foot Trailer Van That's Well Equipped for Audiovisual Media
Exterior of training-trailer and ( below ) diagram of classroom ami workshop.
yf^
D D
D
gg-srq \
D D H D'
r _^ D D H D
.:ws,t^'.tfrtAr^ y * /.A-'f
']
Below: workshop section at rear of van has bi'nch sfmce for actual demon.ttrutions and for
student iMrticifXition: unit has own power, air conditioning, heating ami water .system.
of Manhattan, uji along the Hudson, Bear Mountain Inn hosts nuinij corporate seminars.
Name the A-V Tool . . . Bear Mountain Has It
Inn's Business-Oriented Facilities Were Created for More Effective Meetings
merit provide the Inn's five meeting room
with every kind of tool needed to help mak
such meetings more effective.
There is, for example, one of the best-equip
ped, business-oriented closed-circuit televisio;
studios in the country on these premises, li
TV cameras and two large-screen TV projec
tors are available. In a typical session at Bea
Mountain, trainees play roles in true-to-lif
business situations in the lastefully-decorate(
office set of the studio. These sessions are thei
played back on large screen TV for a critiqu.
by the instructor and class in an adjoinin;
meeting room.
Al Calvosa, director of television and audio
visual training at the Inn, designed these studii
facilities with the help of Noreico engineers
He operates the equipment from a well
equipped control room. Since the camera:
need no specially-trained technicians, operator:
"lY/fEETING AND TRAINING FACILITIES at Bear
-'■'-■■ Mountain Inn, 40 miles north of New
York City, give ample evidence of a develop-
ment program initiated by Restaurant Asso-
ciates some seven years ago. This operating
company has earned the reputation of going
■■first class" with such other well-known Man-
hattan properties as the Tower Suite, Four
Seasons Restaurant, La Fonda del Sol, Forum
of the Twelve Caesars, etc.
The Inn, an attractive, rambling 58-year
old building in the "mountain house"" style, is
just far enough away from metropolitan di-
versions to serve such corporate clients as
AT&T, IBM, Geigy Chemical. Crane Corpora-
tion, Coty, Inc. and the Reuben H. Donnelley
organization. Business groups use these facili-
ties for management development and sales
training courses and other seminar meetings.
Over a quarter of a million dollars invested in
closed-circuit television and audiovisual equip-
Sales trainees practice their technique hcjore video cameras for quick replays on lai _
screen television (center above) wliicli theij discuss in critique sessions in meeting roui
Cliff House meeting room on Inn ^rounds is larger facility with wide Polaeoat Lenscreen.
plus large-screen television, electronic blackboard and lectern, flip charts, other tools.
Communications Center at Bear Mountain Inn
channels large-screen television to various meet-
ing rooms; also feeds T\' receivers in 65 guest
bedrooms and to all public lounges. Director Al
Calvosa is at the controls of the main con-mle.
42
BUSINESS SCREEN
1
w
Iccorcliiii; a training session /'' ' '' uit
?ptuy. one camera is rfitiotc-ciiiirrolli <i. ollur is
mtalhj operated by Inn service man. There's a
lalt rear-screen slide projection unit built into
ookcase in the background for insert sequences.
an be enlisted from among the Inn"s service
eople. Generally, one camera is manually-up-
alcd, one is "fixed" and another has a re-
lote-controlled pan, tilt, zoom, diaphram and
us mechanism which is operated from the
jntrol room.
Inventory of Top-Quality A-\' Equipment
Bear Mountain Inn's meeting rooms handle
pwards of 70 persons in larger quarters;
aller conference rooms are ideal for groups
f 20. The equipment inventory includes two
impex 660 video tape recorders: two Waltham
ele-Beam large-screen TV projectors; a Lie-
;gang slide chain and a Norelco 16mm film
ain. There are three Norelco Plumbicon cam-
■as, seven Norelco "compact" cameras, an
lectronic blackboard, five Bell & Howell Auto-
)ad 1 6mm sound projectors, six Kodak Carou-
!l 35mm slide projectors, two Beseler 3'4 x
' 2 -inch slide projectors, one 3,000-watt
enarco slide projector. 12 WoUensak stereo
ipe recorders, two Beseler Vu-Graph over-
sad projectors and one Beseler opaque pro-
x:tor. Add to these a Magnavox stereo phono-
aph, a Bogen audio amplifier with 20 mike
ipuls. DuKane slidefilm projection and a wide
ariety of portable easels, chalkboards, and
ockboards and you get an idea of why the
in is well set up to meet business meeting
Kjuirements.
Rear-screen projection is enhanced by use
Polacoafs efficient "in-wall" Lenscreen.
Closed-Circuit Network for Films or Tape
In addition to its facilities for immediate
layback of sales training sessions on largc-
:reen TV, the control room is also set up to
pc videotapes or films into un-used chan-
:1s on TV receivers in each of the Inn's 6.'>
Jest rooms and to sets in all of the public
lunges on the grounds. •
« * «
Audiovisual Facility Design Portfolio: 2
An early 1968 issue will feature a most im-
ortant portfolio on "Audiovisual Facility De-
gn," complete with sketches and pictures from
le work of Hubert Wilkc. consultant-designer
ho has done outstanding work in this impor-
int field for major companies and groups. •
VMBEK 8 ■ VOLUME 28
llislory is made viiidltj
Unee Halt West.
ndependence Hall: West
Philadelphia's Historic Shrine Has Identical Twin at Knott's Berry Farm
Tndependence Hall now stands in southern
-'■ California!
It's not a movie set. not a model, and least
of all is it a joke.
Although the original remains unmoved in
Philadelphia, a virtual twin — brick-for-brick,
bell-for-bell. compass-position for compass-po-
sition, and 234 years younger — has risen at
Knott's Berry Farm in Bucna Park. California
The building and its contents fulfill the long-
held dream of Walter Knott, a farmer-turncd-
, restaurateur. While the attraction of the sec-
ond Independence Hall inevitably means a
boost in the number of meals served ( already
I the count of chicken and steak dinners has
topped 1 .8 million a year ) this was far from
I the builder's real objective.
The Man \\'ho Sharc<l a .S\'mb<)l of Lihcrtv
At 77. Walter Knott remains a firm believer
in the importance of "the American Heritage".
; He understands the price paid by the nation's
I founders for the unique possession of freedom
and opportunity. He knows the cost of hold-
ing this treasure, paid on many batllcfiekls
He recognizes that the gift we hold is quick-
silver-slippery, that it can be lost through care-
lessness, indifference, ignorance, or outright
subversion.
For him. Independence Hall always has been
a prime symbol of what the United States must
stand for, even to those who today seem least-
privileged. Yet he knovss that only a small part
of the population ever will find it possible to
visit the landmark in Philadelphia. Thus the
decison. supported by his family, to dupli-
cate the original, in the West, and to make
one segment of our history come alive.
Effective Vse of .\udiovisual Techniques
Here, through the authenticity of the set-
ting, and with the effective use of audio-visual
techniques, each visitor "relives a very im-
portant moment in our nation's life, and feels
the never-to-be-forgotten experience of being
present at the signing of the Declaration of
Independence."
The end-product contains nothing of the
carnival, and thouuh the effect is dramatic
it is surprisingly untheatrical.
.A tour begins when a young lady in authcn-
Below: WaiU
•r Knoll (rig/i()
disciLssrs one of
Strrco-Hiimd
/(ip. A
tiilh profl
irrr Phil Stuart.
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The Sight and Sound of History:
(CONTINUED FROM THE PREChDlNG PAGE 43 )
tic colonial dress meets visitors and takes them
into Heritage Hall, a smaller companion build-
ing. Here, in the Little Theater, an impressive
soimd-slidcfilm presentation, given maximum
effectiveness with Spindler & Sauppe projec-
tion equipment, sets the psychological stage
for what is to follow by showing some historic
high-spots in man's unending search and strug-
gle for freedom.
On the short walk between the buildings,
visitors learn some of the details of construc-
tion and the problems of duplicating Independ-
ence Hall.
Authentic Reproduction of the Liberty Bell
Their first stop is the Tower Room, where
they view the Liberty Bell. Sitting majestically
on its cherrywood pedestal, the 2,075-pound
replica is just five pounds lighter than the Phil-
adelphia original. It is identical in appearance
even to the bolted crack in its side.
The story of the original — its burial under
the floor of a church to prevent its capture
by the Redcoats, its cracking on July 8, 1835
as it tolled for Chief Justice Marshal — and
observation of the duplicate gives the viewer
a sense of awe pretty close to reverence.
Hear Delegates Speak in the Assembly Room
Next, the tour enters the Assembly Room
with its homespun-covered tables where the
signers of the Declaration sat to debate its
points. The visitor has a place at the back of
the room, and as he settles into it his guide
touches a control. The overhead lights go down
and out, and the table candles come on. Voices
enter the room. One of particular strength
comes from the front; Thomas Jefferson. From
nearby there's a responding voice: Button
Gwinnett? or perhaps John Hancock? Then
another from across the room ....
The voices come from the places where the
signers sat, playing on the sound-screen to cre-
ate what, for many, approaches a near-visual
illusion. The visitor is hearing a portion of the
debate just before the signing of the great doc-
ument.
John Adams paces the four sides of the
room, footsteps and voice moving together.
Outside, the Revolutionary War is in prog-
^
■
^^1i
HI
|l~H~ u 1 ^^^^Al^^^H
^^^B^9 4_*^^l
JBIa^M
HI
Wahcr Knott {at riiiht) chats ivith producer
Phil Stuart in front of Independence Hull.
Visitors gaze with reverence at a replica of
the Libertij Bell within the Tower Room.
it * ii
.\t left: closeup of Am-
pcx audio equipment
used for Stereo-Rama
Fourteenprogramming.
.\l right: hroin center
of lite .wund system,
simihir to equipment
u-icd for space satel-
lites. Both of Ampex
tape machines and the
complex controls are
rack-mounted within
the projection room on
second floor of the Hall.
ress. The town crier, bell in hand, announce;
the defeat of Cornwallis at Yorktown. A fife
and drum corps marches past. There's rain
and a bell ringing, and it clearly swings towarc
the chamber, then away ....
Re-Living the Emergence of This Nation
So tremendous is the sound's effectivenes;
that the visitor's hair most often "stands u[
on the back of his neck". It's a reminder tha
there's nothing corny or "square" about indfr
pendence and freedom, about patriotism anc
Americanism.
Unfortunately, the spell must be broken. I
lingers, though, as the visitor goes on to tht
Supreme Court Room, just across the hall
Here is the Betsy Ross Flag, an original am
contemporary copy of the Declaration of In
dependence — one presented to signer Georgi
Ross, whose direct descendants gave it to Mr
Knott — and other association material.
Deserved Tribute to a Bold Visionary
The temptation is great to tell the stop
of the construction of the West's Independ
ence Hall, noting the problems of duplicatin]
not just the physical appearance but even th.
materials of the structure, while meeting build
ing codes in effect 230 years later.
The purpose here, however, is to pay tribut
to a businessman who has returned a larg.
chunk of income to the public in unique form
and to tell how the imagery was achieved. A
indicated, the goal wasn't just a recollectioi
of the physicaf setting but an over-shoulde
look, with the clock turned back for a feelin;
of what must have gone through the delegates
minds as they made the monumental decisioi
to declare for independence.
Stereo-Rama Fourteen
- For this part of the project, Mr. Knott turno
to motion picture producer-director Phili
Stuart, who also is known for his work in de
velopina technical innovations in the enter
tainment field. The result of the assignmer
was the stage-setting introductory sound-slide
film, and then Stereo-Rama Fourteen — a worl
premiere, uniaue in sound accomplishmen'
and solely attributable to Stuart.
The brain center of Stereo-Rama Fourtee
is a bank of specially-designed and built An-
44
1
1
'hk- "'J '
- - . II I '
BU
SINES
>S SCREEl
(KA tape machines, similar to those used in
1 programming satellites for space probes. Each
lone of these machines sends 14 channels of
sound into the voice of the system, a series
ct 56 speakers carefully-positioned under ta-
hks and in other unseen locations.
Sound of Events Given Depth and Presence
The speakers were engineered and built by
James B. Lansing Sound, Inc., Los Angeles.
Unlike ordinary stereophonic sound which,
good though it is, is limited in feeling and
lepth of movement, the Stereo-Rama Four-
teen process reproduced the sound of an event
in perfect depth and presence.
Furnishings of the room — carpeting, drapes.
the homespun tablecloths — and related items
throughout Independence and Heritage Halls
liasioiial nulio. fihii anil stage voices
t • re used to narrate Stereo-Rama's tapes.
ch are essential to creating the proper at-
phere. were supplied by B. F. Shearer
iipany, Los Angeles.
In addition to research l\)r the setting, and
li^ many problems inherent in development of
111- sound system, Mr. Stuart and his staff spent
(more than two years digging into the history
!)f the Continental Congress and the lives of
ts members. Thousands of original documents
vere examined to uncover the backgrounds and
opinions of the 56 delegates assembled in In-
Icpendence Hall.
Talented Performers Selected for Tapes
Then it took many more months of search
ind interview to find great performers capable
)f faithful and credible re-creation of the sus-
cnscful last moments leading to the signing
)f the Declaration. Among the large Stereo-
<ama Fourteen cast are such illustrious radio,
ilm and stage voices as those of Jay Jostyn.
Jrainarcd Duffield, David Bond, Marvin Mit-
er, Nestor Paiva. and Ted de Corsia.
Just as neither Ampcx nor James B. Lan-
ing Sound had ever made equipment like this
)eforc. 14 channels had never been recorded
f the effort had failed, what with the skilled
:ast involved, the engineering and other tech-
ical and production costs, Walter Knott's wish
o bring history to life would have meant a
rifling quarter-million dollars down the drain
Those who doubted the success of the re-
lording weren't part of the group so deeply
nvolved. but they were the ones who predicted
PLUMBER 8 ■ VOLUME 28
Heritage Hall houses the Little Theater where events in Imtunj are pictured on the screen.
that interest in the whole concept would be a
momentary thing, that it would dwindle to
nothing soon after the dedication. Again they
were wrong, for on July 4, 1967, first anni-
versary of the opening of Independence Hall/
West Coast. 450,000 visitors had come under
the spell of the presentation, and the project
clearly has settled in for a run of at least
several hundred years. •
* * *
Engineered for Fidelity
Stereo-Rama Fourteen"s mechanism is a
pair of .Anipex AG-300-14 solid state profes-
sional audio recorders. This is equipment from
the 300-scries modified to handle one-inch
wide. 1.5 mil magnetic tape and to provide 14
channels. The machines run at cither T'/i or 15
inches per second. Ten of the channels carrv
dialogue, three are used for special sound ef-
fects, and the final track controls the room
lights, candles, and audio special effects
switching from speaker to speaker.
The Ampex equipment is rack-mounted in
a spacious projection room on the building's
second floor ... in space which in the original
building in Philadelphia was rarely used until
the beginning of the nineteenth century, when
it housed a museum complete with stuffed
birds.
Set Up for Duplicating and Standby Use
To provide duplicating and standby capacity,
one unit is a record reproduce machine, and
the other is a reproducer only. The recorders
are used on alternate days, leaving the extra
unit for standby. The combination allows op-
erators to make their own play copies of tapes
CrdNriNLtD 0\ IMF FOLLOWING I'XGE 46)
.\bove: liiiilinj nj SinmiUi i\ .Sui////*! >/if/e projectors used to depict historic moments in
historij virteed htj audiences at start of tours leithin the modern Little Theater (below).
45
The Sight and Sound of History:
(CONTINUED FROM llll PRKCl DING PAGU 45 )
from masters and enables them to change and
upgrade the program at any time.
Each 14-track tape machine uses seven two-
track Ampex professional audio recorder elec-
tronics units, modified to include a muting re-
lay to short line outputs in every mode but
"play". These units have been transferred to
deeper chassis for more effective cooling, since
they are operating 1 1 hours a day. New con-
nectors were installed to mate electronics with
the AG-300-14 head assembly.
Tour Leader's Key Start.s a Performance
The Ampex equipment is set for virtually
automatic operation of the entertainment cycle.
A tour-leader needs only to insert a key in a
tamper-proof lock in a door casement to start
the presentation. To accomplish this, engineers
installed photo cell assemblies and memory
systems in the control boxes of the recorders.
Lights and photocells are mounted in the tape
path. As the tape runs between the cells, they
sense transparent leaders spliced at the begin-
ning and end of the program. At the end of the
program, the machine goes into rewind; this
takes about a minute. When the start of the
program is sensed, a forward relay cues the
show up automatically.
14-Channel Recorders Posed Some Problems
Special problems were posed in building the
14-track recorders. Takeup and wind motors
with double the normal torque were used in
the modification to take the wider tape. Lock-
ing-type holddowns were permanently attached
to the assemblies. Wider capstan and reel idlers
were added, and longer shafts were made for
the capstan assemblies. Heavier solenoids were
used for the capstan idlers, and heavy duty
silicon rectifiers were installed in the transport
power supply.
Staggered, optically-aligned, fixed audio
heads with low impedance, 200 microinch gaps
were designed to give adequate signal-to-noise
ratios from the narrow tracks and retain good
tracking and frequency response. This design
also gives minimum crosstalk between chan-
nels, and provides good separation.
Patch Panels Interconnect the Equipment
Two patch panels, one for each recorder,
were installed and interconnected so that the
Speaker sijstcms were placed faee-ihncit in
fireplace casements of the Assembly Room.
output, which normally comes from the repro-
ducer, may be jumpered to lead from the re-
corder, and the recorder input, which nomially
is connected to an external source, may be
jumpered to lead to the reproducer.
The automatic control circuit for the visual
effects and audio special effects employs fre-
quency-sensitive circuits with solid-state sili-
con-controlled rectifier switching to control the
house lights and candles, and to switch the
three audio special effects channels to any or
all of ten surrounding speakers.
Speakers Placed for Most Natural Effects
Eight JBL S-4000 solid-state power ampli-
fiers were built into one rack to handle the 14
channels at 40 watts per channel. Allen Brad-
ley lock pots are located in the same rack. The
fourth rack in the system carries a 14-channel
monitor system.
In the Assembly Hall itself. 38 JBL speak-
ers are built into window casings on either side
of the room, out of sight of visitors. Six are
mounted in the wall paneling, using balsa wood
panels as cone resonators. These also provide
audio effects — rain, the Town Crier's voice
and bell, carriages and horses' hooves, and so
on — but since they weren't required for such
low-frequency sounds as thunder, very small
units could be used, thus increasing the natural
quality of the sound.
Two standard JBL S-7 speaker systems —
standard studio monitors — are mounted face-
Closeup of SpiiuUer & Sauppe continuous slide projectors used within the Little Theater
down in the fireplace casements; these high-
quality, wide-range systems reproduce the
thunder, cannon and similar sound effects.
Ten modified S-8 systems are located under
tables, concealed by the homespun cloths.
These systems use JBL 375 theater drivers for
mid- and upper-ranges, and S-7 wooders tc
give the desired bass quality. These large speak-
ers had to be selected and adjusted to create
the realistic effect of someone's sitting at a
table and speaking from there. A great deal
of experiment was needed for the best com-
bination of JBL components.
A Door Slams and Footsteps Are Heard . . .
Unseen — and not showable in picture — spe-
cial effects units in the doorway are used tc
re-create the sound of a slamming-door and
the footsteps of delegates coming into the
room. Part of the door frame actually is
vibrating panel, driven by the speaker mechan-
ism. No voices are heard here, and the sound
moves quickly on toward the front of the room
More than $6500 in speakers are installed in
the Assembly Room alone, all powered by JBL
transistorized amplifiers. Although a multi-
plicity of channels were involved, each wa;
a straightforward wiring job. Nearly a month
was required to set up and balance the sys-
tem.
The Liberty Bell Tolls from the Belfry
A special high-power JBL loudspeaker i^
located in the belfry to reproduce the sound ol
the Liberty Bell. That is supplied by a tup.,
which reproduces an engineering estimate
what the original sound must have been .
a project in which the engineering ran a con-
stant "clang clang" on endless tape, going up
a notch in frequency periodically and using
sound-spectrum analyzer which checks an;
sound in any and all frequencies and provide;
a chart-readout. There's enough power in th(
belfry of Independence Hall/West to matcl
three full symphony orchestras. JBL engineer
say — and that's just enough to reproduce thi
bell in its probable original power.
James B. Lansing Sound, Inc., one of thi
pioneers in high-quality theater loudspeake-
systems, was incorporated in 1946 and ha:
marketed many basic advances in loudspeakei
design. Among them are the acoustic lens, thi
ring radiator, passive radiator, and the Paragot
stereophonic reproducing system. Under the di
rection of President William H. Thomas, the
company has grown to a position of majo
importance in the production of highest-qual
ity-component high fidelity equipment.
Historic E\ents on Little Theater Screen
.- While emphasis has been given the uniqui
sound reproduction facilities of Independenci
Hall/West and the adjacent Heritage Hall
equal and careful attention was given to botl
lilm and slide projection.
The theatre pictured in these pages (see 11
lustration on page 45) is set up to providi
visitors with an overall "feeling" for the tou
they are about to begin. Highly-precise Spind
ler & Sauppe continuous slide projection vi:
lour of this company's machines brings scenl
background on Americana to viewers. In thi
Independence Hall theatre (on the secom
lloor") seating by Heywood-Wakefield (install
(CONTINUED ON THE FOLLOWING PAGE 48
46
BUSINESS SCREEr
A new one from those film engineers
who worked so diligently after the factory lights went out.
Kodak 4X Reversal is the film to
end all reversals — blackouts, for
instance. Because it's rated at E.I.
320 for tungsten (400 for Daylight),
you can do your work by candle-
light. Or maybe your problem is
night football accompanied by not
quite enough light. Maybe you've
been shooting Kodak Tri X Rever-
sal Film and getting it pushed —
but paying a premium for this
special service.
4-X Reversal Film to the rescue.
It's the one that will brighten up
the evening news, solve a host of
your problems. Take care of that
halo problem around the head-
lights of passing cars or charging
quarterbacks. 4-X Film has an anti-
halation undercoat that excels any-
thing we've ever seen. And the film
IS as close in grain and sharpness
to Tri-X Reversal as you could
want. You'd like still another stop
beyond E.I. 320? Yes. you can
force 4-X Reversal Film.
Kodak knows where the cinema-
tographer's needs are. Wherever
possible, we put ourselves in your
place. And we have a direct line to
you through our motion picture
engineers in the offices listed below.
We think this gives us a sound busi-
ness relationship: professionals
working with professionals,
EASTMAN KODAK COMPANY
*TIANTA 5315 >«Kl>lm Indinlrlol »l«l.. ChoinUo. 30005, «4- CI 7 S3?l CHICAGO IWi W.ii 23r.d Si. Ool B'OOl. 40SJ3. 31J-451 MOO.
OAllAS 1300 CxIO' Sc>i>01«d.7SZ15. JU-ll I 3721, MOUYWOOO 6704 So-"o Mo<"Co >l«l. W03». JIJ— <*« «I31
NfW TOIK 300 fofk A.. , 10017. 312-MU 7 7060 SAN flANOSCO 3250 Van N«ll A.., 941I9. 415— 77t.ia55
^UMBKK 8 ■ VOLUME 28
47
Stan is currently starring in
"The 3 Faces Of Stanley," a
recent film produced for the
American Cancer Society. He
helped us tell the story of can-
cer of the colon. If you have
a story to tell, give us a call
and we'll put Stan to work on
it ... or Dorse or Bob or Len
or Andy or Vic or Mik or Jay
or Al or Mike or Bruce or
Tom or Jerry or Dave or Bun
or Harry or John or Marilyn or
Merle or Charley or Hark. . .
EMC CORPORATION
FILM DESIGNERS * 4
DIVISION 4 4 4 4 4
7000 SANTA MONICA
BLVD 4 HOLLYWOOD
CALIFORNIA 4 90038
Hollywood 3=3282 4 4
MOTION PICTURES
EDUCATIONAL FILMSTRIPS
AND RECORDINGS
A Shrine to Freedom:
(CONTINUID FROM P.AGi: 46)
ed by Shearer) provides maxi-
mum comfort. The same facilities
will be used for projection of a
major 90-niinute 35mm sound/
color motion picture, now being
completed by Philip Stuart Pro-
duction Associates.
This spectacular overview of
American history will be pre-
miered at Independence Hall for
a run of at least a year. It is then
expected to "road-show" as well
as having TV release. While its
overall content is "entertaining"
the film's theme is one very close
to Walter Knott's basic concern,
that of holding to the values which
have made our nation great, "the
loss of which can quickly destroy
that greatness and the nation it-
self."
Top-Quality Equipment Used
The over-riding feature of these
facilities at Knott's Berry Farm is
that of quality: in design, engi-
neering and equipment, through-
out. Suppliers such as Ampex,
Lansing, RCA (sound). Shearer
and Spindler & Sauppe carry that
hallmark in both equipment and
services and it shines through as
the visitor achieves a superb sense
of reality and "presence" at In-
dependence Hall/West.
From his early beginnings as a
farmer who turned his berry patch
into a roadside venture, Walter
Knott has become a legend in his
time. Today his enterprise employs
1 .500 people in the Farm's restau-
rants. 42 shops and extensive tour
and maintenance facilities. Its
founder achieved success in a trad-
itional American way — through
ingenuity and hard work — through
it all his feelings about that tradi-
tion have run deep.
Reflects His Faith in Nation
This "duplication" of the seat
of American liberty, which mil-
lions might never visit Philadel-
phia to see for themselves, shares
Walter Knott's belief that the price
of freedom is worth remembering.
America's founders labored in this
place to set the course of the na-
tion . . . and at Independence
Hall/West he reminds all who vis-
it there that the price of the free-
dom our founders gave us is con-
stant adherence to its principles
and constant vigilance to see that
they are adhered to. •
* * *
Cineline Technique Being Used .
in a Sequence for IBM Picture
One of four sequences in a new
film being produced for IBM uti-
lizes the Cineline technique which
permits the conversion of continu-
ous tone motion picture photog-
raphy into line images in both col-
or and black and white, while
maintaining full motion.
Jack Fenimore, supervisor of
the four sequences for Stanley-
Frank Films, of New York, is the
inventor of the Cineline process. •
• * *
Lessons on Home Security in
a Filmstrip "Stop the Burglar"
■j^ In tune with today's headlines,
a new slidefilm and lesson program
for schools pinpoints the tell-tale
security flaws in every home.
Slop the Burglar, a 40-frame
silent filmstrip with accompanying
script designed for teacher-narra-
tion, is an easy-to-watch effective
classroom lesson in home security.
It is presented to schools free of
charge as a public service by the
the Yale Lock and Hardware Dii
ision of Eaton Yale & Towne, Im
It is produced and distributed h
the Institute of Visual Commun
cations, P. O. Box 268, Scarsdal
N. Y.
Planned for use by elemental
and junior high school classe
the film was inspired by FBI n
ports indicating 1,300,000 bu
glaries in the past year, with Ic
of property amounting to $31
million. The film has been haile
by law enforcement and schoi
authorities alike as an outstam
ing approach to the improvemei
of home safety measures.
Dr. Irene F. Cypher, Professt
of Communications in Educatic
at New York University wrote tf
accompanying teacher's manua
It provides facts, figures and pe
tinent comments to be read alou
by the teacher with each fram
We salute Walter Knott and his creation
of Independence Hall/West at Knott's Berry Farm
in Buena Park, California.
We were privileged to furnish the Assembly Room
and other areas of Independence Hall/West,
helping to re-create the feeling of the times.
We also furnished the Little Theatre in Heritage Hall.
May we work with you in making your film and
presentation facilities and equipment more effective?
Planning, layout and installation . . . we offer
the most complete service for every phase of
your equipment and supply requirements.
We are Coast Distributors for —
Heywood- Wakefield Rocking Chair Loges
Norelco Projectors and Sound Systems
Shearco Draperies for the "New Look"
Lee & Gulistan Carpets, Long-Wearing, Luxurious
B. F. SHEARER COMPANY OK CALIFORNIA:
1634 South Vermont Ave., Los Angeles, Calif. 90007 • 213/733-1145
243 Golden Gave Ave., San Francisco. Calif. 94102 • 415/861-1816
B. F. SHEARER COMPANY OF WASHINGTON:
2318 Second Avenue, Seattle, Washington 98121 • 206/623-8247
48
BUSINESS SCREE
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Film Reels. Cans. Shipping Cases. Reel Paks. Tape Reels. Processing Rollers. Cores and Bushlngv.
640 SOUTH COMMERCIAL AVE., CARLSTAOI. N J 07072, (201) 933-9125 • Direct NYC. Phone No (2121 5245055
West Coast: 905 Norlll Cole Ave., Holl]mooi), Calif. 9003S. (2131 467-J107
[UMBER 8 . VOLUME 28
i Airiv^
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Designed for smooth traffic flo«, lln- .\i ri'.v I lutitcr at tin Business Equip-
mcnl Exposilioii plmjcd to cDiitiiuioiisli/nioviiit:, cniu<l.\ (tiiiinn fivr-dtii/ stuml.
Newest Audiovisual Techniques Help Xerox
Skip Routine Product Demos at Trade Show
■WThen a Company Expands
" into a multi-product marlvct-
i'lg program, a multi-media audio-
visual presentation may be the
l-est way to tell its story.
Faced with the need for a new
stance in the marketplace, the
Xerox Corporation's situation was
something of a modern industrial
marketing classic:
Xerox entered the office copy-
ing market with a single product,
its 914 copier, introduced in 1959.
The success of this product has
served to midwife into existence a
whole new industry, with literally
dozens of electrostatic copiers now
on the market. Sales have soared,
from a scratch position to a nine-
figure annual volume.
The original 914 was a produc-
tion copier. Weighing some 600
pounds it was chiefly used as a
central copying facility — located at
a place where secretarial and cleri-
cal people could come from a wide
radius within the plant or office to
get their copying done. In 1963,
Xerox introduced a desk top mod-
el: its 813. This created a market-
ing situation in which company
representatives could offer both
small office and centralized copy-
ing facilities. With two products,
marketing was still relatively sim-
ple and straightforward.
Now Has a Family of Products
But in the past five years, Xerox
has come up with a whole family
of products — some 30 different
machines and accessories. And
with breadth of product line has
come a change in marketing
stance. For Xerox, it is no longer
a simple matter of offering copiers.
The firm now sees itself as a
supplier of graphic documentation
systems. The systems marketing
requirement is accentuated by the
fact that Xerox rents its machines,
charging customers on the basis of
meter readings which show the
number of copies made.
Thus, it doesn't really matter to
the customer just which Xerox
machine is installed. The idea is
Theme of Xerox presentation was introduced by actor and actress performing
in front of thrrr-.scrcen backRround depicting "NONFUNCTIONITIS."
^M
1
i
^'^^^^
J
Am
t «-_^
i
It
1
1
to put together the copying or
copy/duplicating capacity to han-
dle all of the jobs at hand. As this
situation emerged, the company
set up a special systems training
facility for its marketing represen-
tatives, now known as "Xerox
Analysts."
How the Xerox Analyst Serves
The current approach is for a
.Xerox .Analyst to survey a com-
p;my's paper-work operations and
to develop a system, frequently in-
volving a number of machines, t<i
handle documentation and infor-
mation distribution requirements.
Hear-Phones outside Xerox theater
provided icarni-up for guests wait-
ing to see company presentation.
The need to portray this role in
the marketplace became critical as
Xerox advertising people began
preparing for the recent 1967
Business Equipment Exposition
held in New York City (late Octo-
ber). With some 60,000 persons
expected to attend, this trade show
offered a good opportunity to get
the new concept story widely cir-
culated in the firm's major market.
Accordingly, it was decided that
the Xerox exhibit would contain
no products at all. The whole
theme would be on advising busi-
nessmen to see their Xerox Anal-
yst, to let him solve their overall
paperwork problems.
Some nine months of planning,
building, story development, re-
hearsals and screenings preceded
the unveiling of this presentation
at the New York show. Bob Hills
Productions, of Philadelphia, were
engaged for planning: and script-
ing; execution of the presentation,
including the audiovisuals, was as-
signed to Bob Barry Associates, of
the same city.
Thomas Saffen, Xerox manager
of advertising and sales promotion
planning, supervised the entire
project; James Ormiston, exhibits
manager for Xerox, was in charge
of building, erection and operation
of the exhibit. Here are key details
of what proved to be a most suc-
cessful undertaking:
Housed in a 2.50-Seat Theater
The show was housed in a 50 x
55-foot theater, seating up to 250
persons on its upholstered benches.
Within the theater, a staged, 14-
minute production which com-
bined both live and audiovisual
phases offered the audience close-
ly-intearated live action with vis-
ual and sound presentations.
Two actors open the show, in-
troducing the paperwork prob-
lems of a caricaturized company
with a complex name, whose in-
itials spell out NONFUNCTION-
ITIS. With the scene established
the actress working in front of the
screen dons a pair of eyeglasses
and steps behind the screen, tim-
ing her actions to coordinate with
the entrance in a motion picture
sequence of an identically-dressed
secretary.
The on-screen secretary en-
gages in conversation with a live
actor out front. When the harried
boss enters the office (in the
(CONTINUED ON PAGE 52)
Close coordination between live, filmed characters in the Xerox }}resentatior>
is illustrutcd as live actor hands a document to executive in fihncd scene.
50
BUSINESS SCREEN
|H\i
You've got a roomful of people waiting . . .
This is the projector you can
count on to woric right when
you push the button. The
Kodak Pageant Projector.
The one with the sound system
that's built to last for the life of the
machine. With no tubes to fail. With an
exciter lamp that keeps working. With a
special sound-focusing lever that lets you
tune in the sound track exactly right. This
is the one backed by factory-trained
Kodak audiovisual dealers, who
understand your needs and prob-
lems and are eager to help.
Call your Kodak audiovisual dealer
and ask for a Pageant Projector demonstra-
tion. If you don't know who your
dealer is, write us.
E.\STMAN KODAK COMPANY
Rochester. N. Y. 14650
NUMBER 8 ■ VOLUME 28
51
Newest Audiovisual Techniques Help Xerox:
(CONTINUED FROM PACE 50)
film ) , the actor narrates the sit-
uation to set the stage for the
presentation on complex informa-
tion distribution problems which
can develop in a typical business
situation.
Actors Seen Tlirough a Scrim
At one point, the opaque mo-
tion picture screen in the center
of the theater stage is withdrawn
and a scrim slides into its place.
This makes it possible for back-
lighted motion picture actors to be
visible to an audience which also
sees motion pictures projector on-
to the front of the scrim.
When the dramatic bottleneck
in paperwork is broken at the hy-
pothetic company, the plot calls
for the trucks to roll again. At this
point, the trucks (projected from
two overhead-turret-mounted slide
projectors) completely circle the
room while the actors on stage
step back to make room for them
to pass.
Detailed Planning for Success
Planning for the integrated pres-
entation was detailed. It included
space arrangements for audience
entrance and exit procedures, often
overlooked. On the way into the
theater, the audience lined up be-
side a series of "Hear-Phones"
which provided an opportunity for
a two-minute warm-up for the
showing, recorded by the well-
known music narrator, Milton
Cross.
On leaving the theater, guests
were ushered out by a group of
the firm's Analysts, who offered to
discuss specific problems and to
make appointments for copy re-
quirement surveys.
Two DuKane Programmers provided automated control of slide and motion
picture projectors and tape recorders set up in projection room of the exhibit.
More than 5,000 visitors at-
tended the Xcro.x presentation on
each of the five days of the Busi-
ness Equipment Exposition. Dur-
ing the nine-hour exhibit day, the
firm ran an average of 25 shows.
The majority of these played to
full. 250-person audiences. After
closing, the theater was shipped to
Pittsburgh and stored at the facili-
ties of the building, GRS & W.
Inc. It is available for shipment
and presentation at virtually any
exhibit point in the world at short
notice.
Here are "ingredients" of show-
manship and the tools employed
at this premiere showing in New
York:
• Two live actors working on a
36-foot stage.
• Three wide { 1 .3 aspect ratio)
screens.
• Four Carousel slide projec-
tors (two mounted in 360-degree
rotating turrets).
• Two AVE Corporation hori-
zontal strip film projectors.
• One Bell & Howell JAN.
16mm sound motion picture pro-
jector.
• Two channel tape recorders.
• Two eight-channel DuKane
programmers, to coordinate and
control the entire presentation. •
"This Is My Invention" Shows
Role of Canada's Patent System
7> An explanation of Canada's pat-
ent system and its effects on the
nation's economic growth is pro-
vided by a new 22-minute film.
This Is My Inveiuion. produced by
Crawley Films Ltd. for the Patent
& Trademark Institute of Canada.
Life- Saving Surgery in New A-V Techniqil
Dr. Adrian Kantrowitz' Work
Pictured in "Miracle in OR-5"
.', Miracle in OR-5. produced by
Harold Mantell, Inc., for Metro-
media Television stations and
sponsored by Ciba Pharmaceuti-
cals, is the "before-and-after"
story of a middle-aged woman with
an enlarged aorta who was given
very little time to live — until
she agreed to an aortal transplant
operation by Dr. Adrian Kantro-
witz and his surgical team at
Maimonides Medical Center in
New York.
As producer-writer of this un-
usual program, Harold Mantell
worked with a team of 25 tech-
nicians in photographing and re-
cording the 1 1-hour procedure. A
Microphones taped icithin Dr.
Kantrouitz's .surgical gotcn
during aortal transplant op-
eration provided for graphic
personal narration in film.
microphone was taped inside Dr.
Kantrowitz's surgical gown, and
other mikes were planted strate-
gically in other parts of the oper-
ating room. Interspersed with Dr.
Kantrowitz's observations were his
pre-and-post operative thoughts,
and punctuating these was the
narration Mantell wrote for Martin
Gabel, announcer. In this way. a
remarkable insight into the private
world of a surgeon working at the
frontier of his specialty was
achieved.
The use of color videotape via
two Phillips Plumbicon cameras
and an Arriflex overhead film cam-
era gave a remarkable pictorial
view of the most minute details of
the surgical procedure.
The result was Miracle in OR-5
— a program that drew nearly two
million viewers in the New York
metropolitan area — though com-
peting with a UN news conference
held at the same time for Soviet
Microwave transmitter atop Main
nides Hospital is described by I
producer of "Miracle in OR-5" ( H
old Mantell, at left) to Dr. Ki
trmcitz and his medical colleagu
Premier Kosygin. Miracle in OR
was equally impressive in its Was
ington, Kansas City and Los A
geles showings. Ciba will ma
16mm copies available to medi(
schools and medical societies f
lowing television syndication.
In commenting on sponsors!
of Miracle in OR-5, Charles
Silloway, president of Ciba. sa
"We're proud to bring this i
markable program to the publ
The dramatic life-saving surge
bv Dr. Kantrowitz and his as5
ciates is an outstanding achie\
ment in medical science, which •
at Ciba are proud to recognize,
members of our national hea
team and as a company whose i
search into the cardiovascular ar
has been extensive."
Dr. Kantrowitz noted that "or
through color tape and film cc
tinuously monitoring the operati
from start to finish are we al
at this point to give the public t
heightened understanding it mt
have in order to support increas
heart research on a scale comme
surate with the national pre
lem."
Cinemakers' Stylized Art Adds
to Effective Welfare TV Spot
i-~ A new 60-second Commun
Service Society TV commerc
now being seen on New Yo
screens visualizes the Society's i
volvement in housing, narcoti
addiction, divorce, the problems
the elderly and many other acti'
ties. L'sing a highly stylized art a
proach. a series of universal syi
bols depicts the range and varie
of the Society's work. Approp
ate music and simple animatic
techniques bring it to life wi
considerable emotional sting.
Ed Schultz of Cinemakers pr
duced and directed the spot. T
design firm of Appelbaum ai
Curtis devised the symbols.
52
BUSINESS SCREE
'I'
V
^-^ i.K;'*
color ond^lock & white 16mrT'^and 35
mm
MECCA FaM LABORATORIES CORPORATION. F,l™ C.n,., B^lldin,, 630 N.MK A N.w r.,.. N.w r.,. ,003* . T.l.pH.n. „u. CO 5.7t7»
UMBER 8 . VOLUME 28
S3
BACKGROUND ON INVESTMENTS FOR 80 MILLION VIEWERS
Stock Exchange Films Reach TV Milestone
Three Current New York Stock Exehanpe Pictures Set Record;
Are Con»istently Popular in TV Public Service Programming
I^EW York Stock Exchange
-'•^ motion pictures have reached
a milestone in television. Three
current films — Your Share in To-
morrow, Working Dollars, and
What Makes Us Tick — have now
passed ten years in public service
television distribution and have
played a most important part in
the Exchange's public information
program.
Sterling Movies' TV department
has obtained a total of 3,405 tele-
cast since 1958. and reached an
estimated 80 million viewers. The
films seem to be as popular as ever
(see chart). The success of the
Stock Exchange films points up
some vital elements of TV ac-
ceptance: the subject matter is of
wide interest, production values
are excellent, and the cartoon
techniques of two of the films were
well ahead of their time.
Your Share in Tomorrow, 27-
minutes. produced by Knicker-
bocker Productions, traces the de-
velopment of America's basic
economy over the last three cen-
turies. An inspiring suggestion of
the future is made as research ac-
celerates advancement in electron-
ics, atomic and solar energy as
well as space flights, all supported
by the nation's stockholders.
Working Dollars, a 12-minute
TV AUDIENCE: "YOUR SHARE IN TOMORROW"
Year
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
Total
Telecasts Markets Reached Estimated Audience
97
165
147
175
166
159
152
107
102
147
135
125
117
98
86
124
109
92
77
1289
2,852,980
3,348,930
4,970,623
4,262,429
2,492,480
4,092,327
3,547,121
2,476,156
2,751,445
1,671,600
32,466,091
TV AUDIENCE FOR: "WHAT MAKES US TICK"
Year
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
Total
Telecasts
Markets Reached
85
154
139
133
126
108
102
97
91
146
130
102
92
105
90
105
93
110
97
1145
2,103,672
2,938,907
3,389,798
2,426,295
1,914,493
3,200,114
2,384.326
3.152,709
2,526,023
2,536,190
26,572,527
TV AUDIENCE FOR: WORKING DOLLARS"
Year
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
Total
54
Telecasts
Markets Reached
82
149
129
136
125
108
104
105
99
92
86
87
78
61
52
83
74
104
95
1007
2,444,842
3,235,878
2,463,133
2,211,050
1,915,821
1.717,843
1,880,035
1,455,974
1,787,936
2,138,724
21,251,236
The New York Stock Exchange is
l}icliincl. "Your Share in Tomorrow."
color cartoon produced by John
Sutherland Productions, describes
the adventures of Fred Finchley.
the average American, who dis-
covers how to invest his earnings
so they actually work for him
throughout the year.
How Common Stocks Function
What Makes Us Tick, another
12-minute John Sutherland color
cartoon, shows the functions of
common stock, and details the
financial steps required to issue
new securities of a modem busi-
ness corporation.
The New York Stock Exchange
has had an imaginative, aggres-
sive public information program
for many years. Under Vice Pres-
ident Ruddick C. Lawrence, Di-
rector of Public Information, the
Exchange regularly makes use of
all public, mass audience media —
television, radio, and non-theatri-
cal club and school showings (the
latter through the facilities of
Modern Talking Picture Service).
13 Six-Minute T\' Pictures
In addition to the three popular
veteran films in their tenth year.
the Exchange is also offering via
Sterling Movies 13 six-minute
films featuring Kukla. Fran and
OIlie, and two other motion pic-
tures released more recently — The
Lady and the Stock Exchange and
The Shareowner. •
Six-minute Stock Exchange pictures
arc featuring Kukla, Fran and Ollie.
Answers to Negro Students Whu
Ask "Do They Really Want Me
A- Does a black man have to b
a "Super-Negro" in order to ge
a good job in industry?
Many Negroes, particular!
graduates of the predominant!
Negro colleges, have traditionall
thought so. By great preponder
ance they have taken teachin
jobs; few to this day have tried t
make it in business.
A new film, sponsored by Col
lege Placement Services, Inc., und
cr a grant from the Ford Founda
tion, explores the question man
young Negro college students ar
asking about business: Do The
Really Want Me?
To get the facts first hand, th
producers of the film, Calvin Pre
ductions. Inc., of Kansas Citj
moved on location first to th
campuses of several predominant
ly Negro colleges and then to th
offices of some of the nation'
major employers. In a series c
interviews, the college student
voice their anxiety, confusion an.
doubt about their future jobs.
Young Negroes in business, in
dustry and government react t
the students' comments and te
what it's like to be a Negro i
their particular position, what i
expected of them, what thei
chances are for advancement, an
what advice they would give
college student who is considerin
a career in a field from which Ne
groes have traditionally been e)i
eluded.
Do Tliey Really Want Me
challenges some well-establishe.
myths about careers for Negroes
that college-educated Negroes ca.
only expect to "teach, preach, c
heal"; that because Negro college
are "second rate" their graduate
had better get advanced degree
if they want to compete in the jo
market; that white employers ar
not really interested in hiring Ns
groes, and when they do so it
only to comply with governmer
regulations and to have a few Ne
groes on hand to "showcase. "
The 28-minute color film i
available on free loan from a
offices of Associated Films, Im
HQ-600 Madison Ave., Ne
York 10022). or a print can b
purchased for S85. It will be see
not only by college students bi
hy senior high school student:
their parents, counselors and othe
adults interested in the guidanc
of minority group youngsters.
College Placement Service
hopes that after seeing the filn
more young men and women wi
be able to answer affirmativel
the question in the film's title.
BUSINESS SCREEr
If you are in the market
for an automatic
cartridge load projector
for sales and training,
you ought to inspect
the iVIPO Videotronic Super 8.
It is the only one that:
[I Packs to small briefcase size and weighs
only 18 pounds loaded.
Converts from TV type screen to big wall
picture projection at a flip of a pre-set,
built-in mirror.
Has the largest, sharpest and brightest
picture in the field.
Has better solid state sound reproduction
than any of its competitors.
Has both permanent film gate and
sprocket drive for maximum print life.
May be shipped or carried with its maga-
zines installed for instant use.
Is made to exact SMPTE specifications. A
one year guarantee, 32 years of projector
manufacturing experience, national and
international service, and hundreds of ma-
jor corporate clients are behind the Video-
tronic Super 8.
■ Offers in one package lease/purchase
options, print duplication and installation,
shipping and service — at low all-inclusive
prices.
Projector Division/MPO Videotronics, Inc.
461 Park Avenue South. New York. N.Y. 10016/(212) 867-8200
528 N. Michigan Ave. Chicago, Illinois 60611/(312) 527-3680
800 N. Seward. Hollywood, California 90038/(213) HO 6-3341
■MAIL COUPON TODAY-
Projector Division
MPO Videotronics, Inc.
461 Park Avenue South
New York, N.Y. 10016
Please send information on the Videotronic Super 8.
NAME
COMPANY.
ADDRESS_
CITY
STATE
rUMBER 8 ■ VOLUME 28
55
Peckhani Productions, of New
York, directed by John Peckham,
and written by Don Bain, who
based it on 15 long tape-recorded
interviews with Exchange members
and officers.
An important use envisioned for
the film is screening in the Ex-
Trading activity on New York's Coffer and Sugar Excbanfic is brisk, loud,
"Inside Look" at a World Trading Center
"Open Outcry" Depicts New York's Coffee an<l Sugar Exchanjje
HPhe Film Opens with a group
■■- of men ringed around a circu-
lar open-centered counter yelling
at each other at the tops of their
lungs. What's it all about?
It is an illustration of the split-
second buying and selling — car-
ried on amid noise and apparent
confusion — on the floor of the
New York Coffee and Sugar Ex-
change. The seeming turmoil is the
result of Exchange rules that every
bid and offer must be made around
a ring on the Exchange floor by
"open outcry." Yet every shout
has an important meaning to the
men dealing on the E.xchange.
Binding contracts involving thou-
sands of dollars can be made in a
few seconds.
The new film. Open Outcry is
the first for the Exchange, which
was founded in the midst of a cof-
fee trade erisis in 1882. At that
time a group of coffee merchants
decided to take steps formally to
prevent a repetition of the econo-
mic disaster which had overtaken
many of them. In 1914, the Cof-
fee Exchange expanded its facili-
ties to include futures trading in
sugar. Two years later it adopted
its present name.
A futures market such as this
one, the film explains, permits the
grower to sell his coffee or sugar
as much as a year or more before
it will be ready for delivery, and
at a price which he determines
will cover his expenses and provide
a profit.
Similarly, importers, refiners,
roasters and other industrial users
of sugar or coffee may minimize
their market risks through the pur-
chase or sale of futures. Thanks
to the Exchange, New York is to-
day the world center for trading in
both coffee and sugar.
The 15-minute color film is a
key factor in a new marketing and
56
public relations plan prepared for
the Exchange by the John Moyni-
han Agency. It was produced by
* mm Cf^'
Coffee and Sugar Exchange transac-
tions are all made hij "o/ien outcry."
HF£: Happy friends Everywhere!
For 60 years, HFE has meant //oUywood Film Enterprises.
It still does.
But we were doodling at lunch the other day, and began
to wonder what else HFE might represent. Several unre-
lated things popped up. like High Flying Eagles, and
Hearts and Flowers and Everything. And such ideas as
Help Film Editors.
Then we came to //elpful, Friendly, Experts, and lights flash-
ed and bells rang because that certainly is HFE. And be-
cause HFE is Helpful, Friendly, Expert, there are many
Wappy Friends Everywhere . . . satisfied customers who like
and use the always-dependable PERSON.\LIZED SERVICE
of Hollywood Film Enterprises.
Won't yoti try it, too? It's supplied whenever you order:
DAILY PROCESSING of B & W Negative, B & W Re-
versal, Ektachrome Type 72.55, Ektachrome E. R. Type
7257-7258, Ektachrome M. S. Type 7256, Ektachrome
E. F. Type 7242, or
SAME-DAY SERVICE processing your color originals and
furnishing color prints — Ektachrome Dailies, Koda-
Chrome Dailies (expedited service), or
Optical Masters, Reduction Prints, Additive Scene-to-
Scene Color Printing, Eastman Color Intemegative, or
RELEASE PRINTS in Black & White,
Eastman Color or Kodachrome . . .
For quality and service, you should try HFE on \'our next
Eastman Color Release. ."Mways at YOUR service!
HOLLYWOOD FILM ENTERPRISES INC
6060 SUNSET BLVD. • HOLLYWOOD, CALIFORNIA 90028 ' PHONE 213/464-2181
FOR THE
in(5;oLOR
or Black & While
Serving film producers since 1907 —
The Laboratory thaCs OLDEST in E.xperience
and ISEWKST in Equipment . . .
change's excellent little Boar(
Room-Theatre for public and in
dustry groups visiting the Ex
change. Members of the Exchangt
will distribute prints for their owi
purposes — and Association Film
will conduct a national distribu
tion program to educational, ser
vice and civic groups. •
* * *
Faber Produces "The Big Story"
for Gates Rubber Co. in 13 Day:
A 13 days from first turning o
cameras to screening of the worl
print — that's the time requirec
for Marshall Faber Production:
(Denver) to complete a 10-min
ute color and sound film. The Bif
Story, for its client, the Gates Rub
ber Company.
The film presentation of large
dimension hose manufacture woi
a ""Golden Key" award, presentee
by the Association of Industria
Advertisers. The product is usee
on large-scale operations such a:
mining, dredging and for the trans
fer of liquids and grains. Sequence:
follow the making of this materia
from its inception but with an im
portant twist.
The Big Story is about the com
pany's new electronic productioi
equipment, designed by Gates' en
gineers to be operated by om
master hose builder. The machine
is capable of constructing a large
diameter hose within 48 hours. •
Durum Wheat Institute Offers
Filmstrip on Macaroni Cookery
* The Durum Wheat Institute con
tinues to provide home economic:
teachers and food service person
nel with useful audiovisuals. The
latest: How to Cook Macaron
Foods, is a 35mm filmstrip ""com
panion piece" to the Institute':
motion picture. Macaroni Mem
Magic.
The strip is available for out
right purchase (including narra
tion guide in both English anc
Spanish) at $2.00 per print fron
The Durum Wheat Institute, 1
E. Jackson, Chicago, 111. 60604. •
* * *
"Snow State Like New York" a
Film Tour for Ski Enthusiasts
* The New York State Depart
ment of Commerce is bidding fo:
ski enthusiasts with a new 14-min
ute, 16mm color film. The conten
lias to be a lot better than the ti
tie: Snow Slate Like New York.
It's being distributed by the Filn
Library, N. Y. State Dept. of Com
merce. West Mall Office Plaza
845 Central Avenue, Albany, N
Y. 12206. .
BUSINESS SCREEN H
But these GE projection lamps will make you think again.
If your present projectors use conventional incandescent lamps, you prob-
ably don't know what's happened to projection lighting. General F.lectric's
amazing halogen cycle lamps called Quartzline". When it comes to whiter,
brighter light... no conventional incandescent lamp can touch them.
Quartzline lamps don't blacken or lose light output. Last at least twice as
long as conventional incandescent lamps of the same wattage. They only
fit the latest projectors. But that's progress. If you're willing to pay the price
of progress, look into new projectors with GE Quartzline lamps... get the
brightest performer for your money.
GENERAL
ELECTRIC
HUMBFK 8 ■ VOLUME 28
57
Quality-Bilt
Film Shipping Cases
• Best quality domestic fibre
• Heavy steel corners for
added protection
• Durable 1" web straps
• Large address card holder
with positive retainer spring
• Sizes from 400' to 2000'
OTHER "QUALITY-BILT" ITEMS:
Salon Print Shipping Cases
Sound Slidefilm Shipping Cases
(for Transcriptions & Filmstrios)
2" X 2" Glass Slide Cases
Filmstrip Shipping Cases (hold up
to 6 strips plus scripts)
Write direct to
manufacturer for catalog
m. SCHUESSIER
361 W. Superior St., Chicago 10, ill.
Phone: 3 12-SU 7-6869
BUYERS LOOK TO BUSINESS SCREEN
QQ QQ QQ QQ
Specialists in
Main and Credit Titles
for industrial films for 50 years
3,000 FONTS ON HAND-PLUS
Complete Art & Design Setup
— also Animation & Opticals —
NO CHARGE FOR ROUGH LAYOUTS
Super-Speed Service
QQ MOTION PICTURE TITLES
247 West 46th St., New York
Phone: (212) CI 7-2126-7
QQ QQ QQ QQ
58
Holland-Wegman Lab, Buffalo,
Begins 16 Color Film Processing
■V Processing of color motion pic-
ture film was initiated on Monday,
December II, at Holland-Weg-
man Laboratories, Inc., 207 Del-
aware Ave., Buffalo, New York,
A subsidiary of the production
company carrying the Holland-
Wegman name, the lab thus be-
came the first independent profes-
sional color film processing source
between New York and Cleveland.
Installation of the Pako Model
56 EK Processor and other equip-
ment, plus the design and con-
struction of renovated ground-floor
laboratories will eventually total
$200,000. Color film to be proc-
essed at H/W includes Eastman
Ektachrome Commercial, Ekta-
chrome MS (medium-speed), and
New.s Along the Film ^ Tape Production Lin
Holland- Wegman's new color labora-
tory- in Buffalo is setting as Earl
Rowell (!) and Robert Rheineck dis-
cuss new Pako 56 Color Processor.
Ektachrome EF (high-speed).
The lab will handle only profes-
sionally-produced 1 6mm motion
picture film. Processing of color
film will normally require 48
hours.
Robert C. Rheineck, director of
lab operations, explained that the
addition of color equipment to the
already-operating black and white
laboratory "gives Holland-Weg-
man a full-service operation." The
black and white laboratory, man-
aged by Earl S. Rowell, has been
at work for 12 years. The compa-
ny's new 4,000 square foot lab
area is fully air-conditioned and
humidity is rigidly controlled.
Buffalo television stations and
industrial firms throughout the Ni-
agara Frontier area have expressed
interest in the new H/W color op-
eration. •
* * *
Projection Systems, N. Y. Has
Fairchild Inventory for Rentals
7 Projection Systems, Inc., New-
York, has expanded its audio-vis-
ual equipment inventory to include
more than 350 Fairchild continu-
ous projectors — AV400's and
Mark IVs — for rental.
The company also carries a line
of Technicolor, DuKane, LaBelle.
Pro-Gramo, and HPI products,
also for rental.
Fred J. Schaefer, no stranger to
the fields of industrial, scientific,
and business films, has recently
joined the company, it was an-
nounced by Allan A. Armour,
president. •
* * *
Reeves Sound Studio Cuts Cost
of Color Videotape Duplicates
-'-■■ Reeves Sound Studios has tak-
en an unprecedented step toward
opening the national spot commer-
cials market to distribution on
videotape, rather than 16mm color
film, by establishing quantity du-
plication prices more competitive
to film.
The new prices range from $40
for one 60-second or less commer-
cial, color or b/w. including tape,
reel and box, down to $15.50 each
for quantities of 1 8 or more. Ear-
lier this year, duplicate prices were
reduced 22 to 48 per cent. With
the new reductions, prices for du-
plicates have been lowered by up
to 81 per cent.
The price changes are a result of
intensive market surveys underway
at Reeves for the past few months,
and recent additions to duplicating
equipment, •
* * *
Acme Film & Videotape Installs
a Plumbicon Color Film Chain
* Acme Film & Videotape La-
boratories. Inc., Hollywood (a
subsidiary of Filmways, Inc.), has
installed a Plumbicon color film
chain, the first of its type in that
area, according to Mel Sawelson,
Acme's president.
This film chain, combined with
all the laboratory's videotape ma-
chines, is tied into a new master
control booth, complete with au-
dio and video switching. The in-
stallation provides Acme with a
complete post-production facili
for videotape mixing, dubbing at
film transfers.
* * *
Movielab Uses Radio-Dispalch<
Pick-Up Service in Manhattan
r Movielab, Inc., New York, nc
has in operation a radio dispat
pick-up service for its custome;
it has been announced by Frai
S. Berman, executive vice-pre:
dent in charge of operations f
the company.
In order to facilitate regular ai
emergency pick-ups and deliveric
Movielab trucks are now equipp
with short-wave, two-way rad
permitting drivers to send and r
ceive messages from the labor
tory and from truck to truck.
* * *
Modern Movies Film Lab Ad-
Printing/ Processing Equipment
-> Modern Movies Film Labor
tories. Inc., Hollywood, has cor
pleted installation of addition
new equipment and now has cor
plete facilities for processing at
printing Ektachrome, Eastra;
Color and black and white in '.
to 16mm, 16 to 8mm, standa
8mm and super 8mm.
* * *
New Optical, Effects Equipmen
for Expanding Anderson Compai
ir A two-year expansion progra
costing $250,000 in new equi
ment and modernization of fac
ities has been completed by t
Howard A. Anderson Co., fil
optical and special effects cor
pany with dual operations at De-.
lu Gower Studios and at 751 J
Fairfax Avenue in Hollywood.
The acquisition of four new o
tical printers, bringing its total
this field to eight, makes t;
Anderson company the largest
its type in the world. During tl
two-year expansion program, cor
pany president Howard Anders(
noted, the firm's volume of bu:
ness increased 75 per cent and
staff has doubled from 25 to 5
ESKO TOWN ELL
Writer -Director
p. O. Box 273
Cherry Hill, N. J. 08034
Telephone:
(609) 428-3722
PROFESSIONAL
TITLE Typographer
and
Hot-press Craftsmei
SINCE 1938
Writt for FREE Ijfi tit
KNIGHT TITLE SEBVIC
145 Wei> *Slt> %l., Nsw yaA, H.
BUSINESS SCREEt
'Hi:
THERE'S ONLY ONE
PROJR.
FIRST
CHOICE OF
PROFESSIONALS
The Pro-Jr. line of tripods
has been a mark of excel-
lence for over 27 years.
More than 30,000 have
been sold all over the
world.
Write for detailed specification sheets
describing our whole line of Pro-Jr. Tri-
pods, Ball Joint Heads, Hi-Hats, cases
and accessories.
»85.00
PRO-JR.
ADJUSTABLE
V-GROOVED
TRIPOD LEGS
Constructed of hard maple
wood with aluminum and
steel hardware. For use
with all Pro Jr. tripod
heads, except integral ball
joints. The "V" groove de-
sign gives almost twice
the gripping surface as be-
fore and greater rigidity
at any extension is as-
sured.
F&B/GEGOi
HEADQUARTERS:
Oept. 56. 315 West 43rd Street,
New York, New York 10036
Phone (212) JU 6-1420
Cable: CINEQUIP-Telex: 1-25497
7051 Santa Monica Boulevard,
Hollywood, Calif- 90038
(213) 469-3601-Telex: 67-4536
51 East 10th Avenue
Hialeah, Florida 33010
(305) 888-4604-Telex: 51532
Brwcliii In:
WmHaitOR, D.C./AtlMta/Ntw Orl<Mt/CI<TClMd
PRO-JR. MARK II
FRICTION HEAD
The new Mark II Pro Jr. Head with Teflon* l>earings com-
bines fluid-liead smoothness with the fast, free move-
ment of a friction head. Features include "T" level:
accessible knob for mounting camera; adjustable angle
telescoping pan and tilt handle: 3 positions for attaching
pan handle: tension control knobs.
"^y '125.00
with Pro-Jr. j-i Qc f\n
V-Groovedlegs i-^^-UU
PRO-JR. FLUID DRIVE HEAD
Just as the original ProJr. Friction Head was a world
leader in reliability, this has created a new standard for
fluid heads in the motion picture industry. Exclusive
formula of silicone fluid assures maximum smoothness.
Features positive grip locks: camera balancing and
tightening lever: removable pan handle adjusts in any
position; "T" level; accommodates any camera up to
30 lbs.
with Pro-Jr. %AOn (\(\
V-Grooved legs H-^U.UU
"r, '350.00
PROFESSIONAL "BALANCED"
TV HEAD. MODEL "C"
HEAVY DUTY MODEL FOR
CAMERAS WEIGHING UP TO 135 LBS.
Offers smooth tilt and pan action, perfect balance. Quick
release handle locks in position. Mechanism is enclosed, rust
proof, needs no lubrication. Has tension adjustment, built in
spirit level and telescoping extension pan handle. Slotted tie-
down screw counterbalances camera for film load or long focal
length lenses. Mounts on professional type or all-metal tripod.
"/nfy '750.00
PRO-JR. ADJUSTABLE
V-GROOVED
BABY TRIPOD LEGS
Specially designed shoe and spur for added
sturdiness. Constructed of hard maple wood
with aluminum
and steel hard-
ware. For use
with all Pro Jr.
tripod heads, ex-
cept integral ball
joint.
»85.00
PROFESSIONAL ALL-METAL TRIPOD
Has cast top flanges and
upper leg portion made
of one piece aluminum
alloy casting. Lower legs
are H^ inch seamless
steel tubes, hard chromed
to prevent corrosion.
Calibrated legs slide eas-
ily and have tie rods to
center tube for auto-
matic leveling.
For use with Model "C"
type head.
»350.00
PRO-JR. STA SETS
Prevent the tripod from slip-
ping on highly finished sur-
faces such as marble, tile. etc.
Especially useful where limited
space prohibits use of tri-
angle. Installed or removed in
seconds and may be carried
on the tripod legs.
SET OF THREE:
*7.50
i
\
PRO-JR. 3 WHEEL
PORTABLE DOLLY
Features single positive leg
lock to position 4" wheels
accurately, two position locks
at each caster enables oper-
ator to dolly in straight line
or to "free wheel" quickly.
Collapses into easy to carry
package. *99.50
HEAVY DUTY MODEL W/
5" WHEELS: »1 50.00
MODEL "C" PRO-JR.
METAL COLUPSIBLE
TRIANGLES
Insures rigidity, prevents tri-
pod legs from slipping. Ad-
justable feature permits ex-
tensions of triangle to vary leg
spread. Collapses for easy
portability. Model "C"
with leg clamps. *39.50
Model "B" without leg
clamps. >32.00
MBER 8 ■ VOLUME 28
59
Coughlan to Sun Dial Films as
Executive Producer, West Coast
t: Frank Coughlan has been ap-
pointed executive producer for Sun
Dial Films, Inc., on the West
Coast, it has been announced by
Carl V. Ragsdalc, president.
Coughlan began his association
with the motion picture industry
in 1919 at the age of three. He had
a varied career in silent films, using
the name of Junior Couchlan.
the screen executive
NEWS OF STAFF APPOINTMENTS AND A-V INDUSTRY DEVELOPMENTS
Frank Coughlan: Sun Dial exec.
Some of the films included Our
Gang comedies. Let er Go Galla-
gher. Marked Money, Square
Shoulders and Slide. Kelly. Slide.
His first "talkie" was Penrod
and Sam. co-starring with Leon
Janney. Later followed several
Dead End Kids films, and the
Andy Hardy series. He was play-
ing the part of Mickey Rooney's
pal when he joined the Navy in
1942.
Completing a career as a Nav-
al aviator in 1965, Coughlan re-
mained in Hollywood and has
headed his own public relations
firm, Frank Coughlan Associates,
handling motion picture and in-
dustrial accounts.
His final tour of duty with the
Navy was a five-year stint as Of-
ficer-in-Charge of the Navy Pub-
lic Affairs Office in Hollywood
where he supervised movie produc-
tions of Navy-related films in the
Hollywood studios. He helped de-
velop the Ensign O'Toole televi-
sion series and was on hand dur-
ing production of such films as
PT 109 and In Harms Way. •
* * *
Deerson Heads Camera Rentals
for F&B/Ceco of California, Inc.
i< Jacques Deerson has joined the
staff of F&B/Ceco of California.
Inc. as head of the firm's camera
rental department. He brings over
20 years of camera experience with
him.
As head of the Hollywood cam-
era rental department operation for
F&B Ceco, he will supervise the
large stock of brand new camera
gear the firm maintains, includine
Mitchell NC, Mark II's, and
BNC's Arris. Eclairs, Cinevoices
and the only Mitchell BNC Beam-
60
Splitter Reflex presently available
on the West Coast. •
* * *
The Camera Mart, Inc. Appoints
Irving Schwartz as Controller
The appointment of Irving
Schwartz as controller of The
Camera Mart. Inc. and associated
companies has been announced by
president Samuel Hyman. Mr.
Schwartz entered the motion pic-
ture field more than eight years
ago (at CECO). He is presently
chairman of the motion picture di-
vision of the National Association
of Credit Management, a post he
has held for the past six years. •
=s * *
Paul Heller )oins VIAfilm as
Partner; to Produce, Direct Art
Paul Heller, active in produc-
film, David and Lisa, has joined
VTAfilm, Ltd. as a new partner
in that company. He will serve as
producer-art director with VIA-
film's co-founders, Zoli Vidor and
Ira Marvin. •
* lit +
Jackie Vaden, Al Bialek Named
Vice-Presidents of Filmexpress
'r Jackie Vaden and Al Bialek
have been named vice-presidents
of Filmexpress. the print expedit-
ing division of Filmex, Inc., it has
been announced by Robert I. Berg-
mann, president.
Miss Vaden. who is head of
Filmexpress, was formerly with
Technicolor Corporation where
she was involved in the promotion
of Technicolor processes. Al Bia-
lek, sales manager for Filmexpress,
tion of the award-winning feature was previously associated with
IN-WALL LENSCREEN
Rear Projection
Screens by
POLACOAT
sw»p. DisriNcr
mms /N
MOM LIGHT
ti^' ■ "I ■ ■ '" ■ ■• '
Training facilities at the Bear Mountain Inn, New York . . .
BHZ^SnUZI is ideal for:
Briefing, Training, Display of Data and Information,
Tracking Systems, High Speed Film Analysis, and for
Exhibits, Displays, Sales Presentations.
LENSCREEN
is available in glass, plexiglas —
lur jri-w.iU iiLstallatiun and other plastics — for portable display.
All materials may be ordered by the square foot. Use of rear
screen conceals projector, eliminates distractions, speeds under-
standing and learning. For full information about scri>en ma-
terials, permanent in-wall screens, rear screen uses write today.
Senil [or your
FREE
LENSCREEN
kit today!
POLACOAT. INC.
9725 Conklin Rd., Blue Ash, O. 45242
Screen Gems in the same capac
ity.
* * *
Betty Seabolt Is Now Conlroltei
Treasurer at Capital Film Labs
Capital Film Laboratories, Im
has a charming new controlle
treasurer. The appointment
Betty L. Seabolt to that post w;
announced December 1st by pres
dent Alfred E. Bruch.
Mrs. Seabolt will serve as chi
finance officer of the compan
Bettv Seabolt: finance officer
aided by eight accounting emplc
ees. According to Mr. Bruc
"Capital's expanding facilitii
such as in Miami, make it mane
tory that we maintain compU
fmanciai control of our opei
tions." The new controller-treasi
er began her career at Capi
Labs 15 years ago.
* * *
Rose-Magwood Productions Nai
Althen as Midwest Sales Chief
> The appointment of Bill Alth
as midwest sales manager
charge of Rose-Magwood Prodi
tions' Chicago office has been :
nounced by Ken Drake, vice pr
ident in charge of sales. Mr. <
then will replace Mr. Drake, w
has represented RMP in Chic;
for the past two years. Mr. Dr;
is now located in New York.
Mr. Althen's background
eludes working as a freelance
sistant director for several Chi
go studios and several years
Needham. Harper & Steers a;
Broadcast Producer.
Mr. Drake was formerly h<
of experimental work at On Fi
and later V.P. in charge of s:
for Hanna Barbera.
» * *
Katz loins Audio Productions
'- Steven W. Katz has joined /
dio Productions. Inc., New Y'
and Los Angeles-based film p
ducers. as television account ref
sentative. He was formerly v
ABC-TV as a network supervi;
BUSINESS SCRE
'Clcinfeld is V.P. of Marketing
|or Sylvania Lighting Products
Robert T. Kleinfcid has been
laiiicd vice-president/marketing
or the Lighting Products Division
if Sylvania Electric Products, Inc.
n making the announcement last
jonth. Garlan Morse, senior vice-
resident and general manager of
lie division noted that Mr. Klein-
;ld is responsible for coordinat-
ig Sylvania's marketing activities
1 all lighting areas. •
* * *
idward Engel to Direct Sales
3r F&B Ccco of California
Edward E. Engel is now direc-
)r of sales, western division for
'&B/Ceco of California, Inc. A
raduate of USC with a degree in
inematography, he was formerly
regional sales executive for Reid
I. Ray Film Industries. He comes
F&B/Ceco with over 20 years
experience in film production
id equipment sales. *
* * *
try Now Animation Director
>r Sun Dial Films, Inc. N. Y.
Philip Santry, a 30-year veteran
Im animator, has been appoint-
animation director at Sun Dial
ilms. Inc. He has been responsi-
for highly-technical "inner"
id "outer" space story boards
id animation for award-winning
roducers within recent years. •
* * *
udio Executive Appointments:
Filmack Studios, Chicago, has
)pointcd James C. McDonough
; creative marketing director in
le TV, Industrial & Educational
ilm Division. He was formerly
ce-president and creative director
r Albert J. Rosenthal & Co., Inc.
* * •
John Bennewitz has joined
ilding. Inc. as executive produc-
in the New York office. Prior
joining the company, he spent
year in Vietnam as motion pic-
re officer for management in the
>int U.S. Public Affairs Office of
e U.S. Information Agency. His
evious expierience includes eight
ars' service with Kevin Donovan
Ims.
* * •
Herbert D. Smith is the new
;ecutive vice-president for De-
, cto Films Corporation, New
Drk City. He was formerly vicc-
esident and general sales man-
;er of the Canada Dry Corpora-
>n.
* • •
Kenneth Hampson has joined
staff of the Barton Film Com-
ny, Jacksonville, Florida, where
will be in charge of the sound
partment. •
I UMBER 8 . VOLUME 28
0FFme3H6LF
CAMERA SALES CENTER CORP.
EAST COAST M AG N ASYNC/MOVIOLA DEALER
333 WEST 52ND STREET. NEW YORK. N. Y. 10019. 212 PLAZA 7-0906
SALES AFFILIATE OF CAMERA SERVICE CENTER, INC.
61
NATIONAL DIRECTORY OF AUDIO-VISUAL DEALERS
EASTERN STATES
• MARYLAND •
Stark-Films, Inc. (Since 1920)
537 N. Howard St.. Baltimore,
Md. 21201. Phone: 305/539-3391.
• MASSACHUSETTS .
Cinema, Inc., 234 Clarendon St.,
Boiton 02116.
• NEW YORK •
Buchan Pictures, 122 W. Chippewa
St., Buffalo 2, N. Y.
The Jam Handy Organization, 1 775
Broadway, New York 10019.
Phone 212/JUdson 2-4060.
Training FUms, Inc., 150 West 54th
St., New York 10019. CO 5-3520.
Vifual Sciences, 599BS Suffem.
• PENNSYLVAMA •
Appel Visual Service, Inc., 12
Eighth St., Pittsburgh 15222.
Oscar H. Hirt, Inc. 41 N. lltb St.
Philadelphia, 19107. Phone: 215/
923-0650.
J. P. LiUey A Son, Inc., Box 3035,
928 N. Third St., Harrisburg
17105, (717) 238-8123.
The Jam Handy Organization, Pitts-
burgh. Phone: ZEnith 0143.
SOUTHERN STATES
• GEORGIA •
Colonial Films, 752 Spring St. N.W.
404/875-8823, Atlanta 30308.
• LOUISIANA •
Delta Visual Service, Inc., 715 Girod
St., New Orleans 70130. Phone:
504/525-9061.
MIDWESTERN STATES
• ILLINOIS •
CHICAGO AREA
Robt. H. Redfield, Inc., 831 So.
Wabash Ave., Chicago 60605.
The Jam Handy Organization. 230
North Michigan Avenue, Chicago
60601. State 2-6757.
Midwest Visual Equipment Co., Inc.
6500 N. Hamlin, Chicago 60645.
Phone: (312) IR 8-9820, and
Two equipment rental locations;
571 W. Randolph — AN 3-5076.
O'Hareland: 6600 Mannheim Rd.
at O'Hare Inn — Phone 296-1037.
62
• MICHIGAN •
The Jam Handy Organization, 2821
E. Grand Blvd., Detroit 48211.
Phone: 313/TR 5-2450.
• MISSOURI •
Swank Motion Pictures, Inc., 201 S.
Jefferson Ave., St. Louis, Mo.
63103. (314) JE 1-5100.
• OHIO •
Academy Film Service, Inc., 2110
Payne Ave., Cleveland 44114.
Films Unlimited Productions, 564
Park Avenue, Mansfield.
Fryan Film Service, 2929 Prospect
Ave., Cleveland 44115.
Sunray Films, Inc., 2005 Chester
AJve., Cleveland 44114.
Twyman Films, Inc., 329 Salem
Ave., Dayton 45401.
M. H. Martin Company, 1118 Lin-
coln Way E., Massillon.
WESTERN STATES
• CALIFORNIA •
LOS ANGELES AREA
Coast Visual Education Co., 5620
Hollywood Blvd., Hollywood 28.
HO 6-1651.
The Jam Handy Organization, 305
Taft Building, 1680 N. Vine St.,
Hollywood 90028. HO. 3-2321.
Photo & Sound Company, SSIS
Sunset Blvd., Hollywood 90028.
Phone: 213/HOllywood 6-7681.
Raike Company, Inc. A-V Center,
641 North Highland Ave., Los
Angeles 36, 933-7111 (A/C 213).
SAN FRANCISCO AREA
Photo & Sound Company, 116 Na-
toma St.. San Francisco 94105.
Phone: 415/GArfield 1-0410.
• COLORADO •
Cromars' Audio-Visual Center, 922
Bannock, Denver 80204.
• OREGON •
Moore's Audio Visual Center, Inc.
234 S.E. 12th Ave. Portland
97214 Phone: 503/233-5621.
. UTAH .
Deseret Book Company, 44 East
South Temple St., Salt Lake, 10.
Desk-Top A-V Learning Device
Announced by CBS Labs, Viewlex
-• A compact desk-top device that
uses audio and visual material on
a single, low-cost program cart-
ridge for the classroom, office or
home, has been announced by
CBS Laboratories and Viewlex.
Inc.
The new programmed learning
system was developed by CBS
Laboratories, a division of Colum-
bia Broadcasting System, Inc. The
device will be manufactured and
marketed by Viewlex at prices un-
der $350. Cartridges, including
color pictures and sound, will be
produced and distributed by CBS
Laboratories.
Called the CBS Laboratories/
Viewlex AVS System, it is expect-
ed to fill a wide range of applica-
tions for education, industry and
the home.
AVS consists of two units —
an integrated audio visual cartridge
and an electronic playoacK ma-
cmne. The AVS cartridgt, whicn
is five inches in diameter and one-
quarter inch thick, has 18 minutes
of recorded audio program ma-
terial and 52 synchronized color
of monochrome picture frames.
These picture frames are sealed
into the cartridges.
The AVS program cartridgt
can be "played" on the system in
three different operational modes:
. . . Automatic, in which the user
need only watch and listen.
. . . Manual, which displays indi-
vidual blocks of aural information
with the accompanying illustra-
tion remaining in a fixed position
until the user decides to proceed.
. . . Learn, which enables the user
to interact with the program by
selecting the correct answer from
among several displayed.
The AVS electronic playback
unit is about the size of a portable
stereo record player. It has a self-
contained viewing screen approxi-
mately eight inches wide and six
inches high, and a loudspeaker de-
signed primarily for individual or
small group use. The machine al-
so can project images onto a
larger screen for group use
According to Barton C. Con-
ant, General Manager of CBS
Laboratories' Professional Prod-
ucts Department, the AVS system
can be operated under normal
room light and is particularly
adaptable for industrial training
use.
Accelerated production and de-
liveries of the system are contem-
plated for March, 1968, according
to officials at Viewlex, Inc. •
it
MuIti-Purpose, White-Surfaced
Visual Aid Board Due on Mark '
;> A new and simple communic
tions device which may have ma:
useful industrial audio-visual a
plications is now being introduc
by Eberhard Faber Pen & Pen
Company. The Eberhard Fabi
Board visual aid panel has a wh
surface which permits selecti
erasability with use of both pi
manent and washable color mai
ers. It is also a projection scre<
magnetic board and display pan
Experimental applications
schoolrooms, courtrooms and bu
ness conference rooms during 1
past year "indicate that commu
eating in color may have a defin
and positive effect on the learni
process." according to C. P. M;
ioux, Eberhard Faber's vice-pre
dent in charge of sales.
According to Mailloux, "So
the Eberhard Faber-Board wk
visual aid panel is in use in
number of schools and industrii
This is a part of an experimen
program we launched because
is well known that advertiseme
in color attract more attention a
are more persuasive than black :
white. The processes of selling e
persuading are strongly analog(
to the process of learning. TTie i
plications for education, we
lieve. are enormous."
Mailloux points out that
writing on a blackboard with ch
were the way to communic;
we'd be writing with white penif 0
on black paper."
Selective erasability is achie'fr
with a combination of water sc
ble liquid markers easily era-
with a damp cloth and semi-perr
nent markers which are not
fected by water, but can be
moved with cleaning solvent,
instructor may write a problem
the visual aid panel in semi-f
manent color: a student can t)
write his solution with a washa
marker. If the answer is incorr
it can be easily removed witl
damp cloth without disturbing
original problem which will
main clear and available for
other try. When the problem is ;2,
nally solved, it can be easily
moved with cleaning solvent, k
ing the panel completely clean c
dust-free.
The Eberhard Faber-Board
ual aid panel will be on the n
ket in mid-January in a varj:
of sizes and models. A starter
of liquid markers comes with
panel. Eberhard Faber has de C;
oped water soluble and semi-]
manent markers especially su
to the new panel.
BUSINESS SCRE
K;
Cc
Si.
the CINE Exhibition:
:ONTINUED FROM PAGE 26)
iformation Agency, followed on
: screen.
The Bell Telephone Laborator-
s' unusual film, A Pair of Para-
5.rf5 ( made on a computer )
arked the first time such a film
is been honored by CINE. A
quence from the art film. The
orch and the Torso, created by
lies Engle, and one from The
rowing Edge, Empire Photo-
)und's prize winner, were shown
that order.
The showing of award-winning
:m sequences included one from
e Academy Awards' winner A
ear Towards Tomorrow, pro-
iced bv Sun Dial Films for the
illis H. Pratt, Jr., of American
■Uplione & Tcligrapli Co. (at riglit)
rcucs Lahotir Film Fcsliial award
r "S/i/i.s and Falh" (produced htj
rlhcnon Pictures) from Edwin R.
hn.^ton, of the Canadian Embassy.
EO and from United Air Lines'
scover America, filmed almost
tircly from helicopters by Reid
Ray Film Industries. Ne.xl . . .
? Men, produced by Gemini
oductions for Hughes Aircraft;
le River Boy ( Marshal Backlar
d Noel Black) and The Calypso
•igcr. priKluced by a New York
ii\crsity student. Paul Glickman,
ire the concluding excerpts on
is evening program.
Alden H. Livingston, president
CINE, was joined by past presi-
nts Stanley Mcintosh, John
ory and Willis H. Pratt, Jr. in
escnting the foreign diplomats
hosts for the international
'ards ceremony. Peter Cott
rvcd as master of ceremonies
" the Exhibition of Films of
erit.
General chairman of the awards
opram this year was Brig. Gen-
al W illard Webb (ret) who serv-
in that capacity for one of the
Dst successful events in the his-
ry of this voluntary organization,
nics H. Culver, managing direc-
r of CINE, was the hard-working
nan behind the scenes" aided by
argaret Chilcutt and Janice
Chrabas of CINE's permanent
staff in its Washington headquar-
ters office. •
* * *
W. T, Grant Slidefilm Spurs
Employees on Charge Accounts
•' Charge account customers arc
more loyal customers. They buy
more, and buy more frequently.
W. T. Grant Company wants as
many of them as it can get for its
nationwide chain of 1250 stores,
and is using a new film to en-
courage employees to help "sell"
the opening of new charge ac-
counts.
Called Spin for a Win. the 15-
minute sound slidelilm likens this
kind of sales effort to playing a
Las Vegas roulette wheel — "the
more you try, the more chance
you have to get a winner — espe-
cially when the bets cost nothing!"
The film tells the where's, when's,
why's and how's of pointing out
to customers the advantages of a
charge account. And says that if
you make the right presentation —
even if they don't open the account
today — they may come back and
do it tomorrow.
Spin for a Win is the 105th in
a series of training films made for
the W. T. Grant Company by
Seymour Zweibel Productions, of
New York, with Susan Wayne
producing and directing. The
series, which began in 1954, is
considered to be one of the most
successful in the retail merchandis-
ing industry. •
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Listing invitations to all eligible producers and distributors will be in the
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BETTER MANAGEMEINT THROUGH
AUDIOVISUAL COMMUNICATION:
(CONTINUED FROM THE PRECEDING PAGE 22)
this lower-cost standardization ultimately
through forces of international competition.
As I look out upon this audience, now dom-
inated by 16mm experience, I wonder how
many here can recall how 35mm dominated
the scene twenty years ago. 8mm sound was
hardly considered feasible and only 35mm
operators were considered to be "profes-
sionals."
I am reminded of Max Planck, who helped
revolutionize physics. He observed that "a
new truth does not triumph by convincing its
opponents and making them see the light.
but rather because its opponents eventually
die and a new generation grows up that is
familiar with it." So let it be said once again —
there is no such thing in reality as the status
quo.
Rewards of Innovation and Invention
Consequently, the race in which we are in-
volved is fascinating, often exhausting, but
fully rewarding with innovation and invention
for the mind that stays young. In the film pro-
fession you see first hand new ideas as moving
into creation, becoming real, often exciting
your own image of their potential long before
the applicators ever get around to exploiting
the idea.
We must encourage our imagination without
worry of attribution. We must always know
that the A-V profession is fundamentally a
real, live dynamic medium. We don't have to
read action into our profession; rather its ac-
tion should be read into us, for that's its pur-
pose.
Unfortunately, some videotape people think
of 16mm motion pictures as competition, a
threat to be annihilated or ignored. And some
16mm people return the compliment. So you
can readily anticipate the reception of new
8mm, sporting a sound track and projectual
limitation of 16mm image for an average size
audience.
Each Tool Has Role in Quality Spectrum
Actually, each has its use and place in the
quality spectrum. No one can deny the super-
iority of a 35mm original, especially when
reduced to 16mm or perhaps down to an 8mm
print. But good quality is found in 16mm ori-
ginals and also internegatives that are further
reducible to acceptable quality 8mm.
You don't have to compete in a film arts
festival to make a good briefing documentary.
And when we play film on color video or tape
transfer back to film prints, we risk a loss in
color balance both on the video tape original
and in the transfer process. Even so, it is im-
portant that all staff elements of the A-V
media compromise and cooperate to get out an
acceptable quality presentation.
It is important to get out an acceptable
quality job — but also to get it out on time —
because the timing of presentations is related
to the timini; of decision processes — and these
processes lead to decisions timed beyond our
control except as we can speed up production
methods and refine presentation techniques.
The impact of new hardware and its cross-
utilization in producing management presen
tions provides a real challenge for my staff
the Pentagon. We frequently perform unc
deadline pressure completing visual aids, bri'
ing narratives, TV scripts and public speech'
We also provide Hq USAF and the Secret;
of the Air Force a complete range of prest
tation services, including critiques of briefin
conference facilities, a film hbrary, theatr
projection equipment and recorders with c
erators.
But vital to the daily disciplines imposed
"quality versus deadlines" is our constant ui
to be creative. Fortunately in today's tense (
vironment, new ideas are presented almi
daily. Pentagon operations would be sta
mated within 24 hours without presentatio
When \\ ords Fail, Tr>- A-V Creativity'
Creativity discretely expressed in A
terms can often make your point in a comp.
presentation where words alone might f;
It's a bit illusive, however, when you try
document it. Somewhat like the song "On
Clear Day " — you can see forever more.
Now, as to the future of audio-visual co
munication for management, I am certain tl
creativity — as a high-value, by-product
imagination — will continue to get high le
attention, if not full acceptance. But if ;
ceptance fails for you, do not be discourag'
The U.S. Patent Office reflected public op
ion of the airplane in 1903 by refusing to e\
consider such absurd ideas. Forty years la
the Smithsonian Institute gave full credit
the Wright Brothers for bringing powei
flight to man.
Take Note of History's Changed Course
As for me, 1 cannot — even on a clear c
— see forever more. Rather I will simply si
gest that you take note of history. History 1
recently and radically reversed itself. 1
future depends on the present. The "here z
now" generation have a point. We can deso
or build on a grand NEW scale. Our ma
problem and challenge is to keep abreast:
today's operating alternatives and goal-orien'
employees as new concepts and gadgets c
cade upon the scene. In historic perspect
here is what has happened:
Scholars tell us "man, as a social anim
was recognizable back in the Stone Age, gi
The operation was
success. ..but the patient dii
You, too, can lose "patients" through soi
small detail . . . such as titles not up to t
standard of the rest of your production.
Guard against loss of clients by protect!
your large Investment in time and mon
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imiliar with scriptin<r or storyboardin-r or
rnduction. He may be working for a lar-re
roducer now and wish to move to a smaller
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lallenfres of a ?rowin<; firm, or he is work-
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julil be put to better use with another
jnipany.
1. If you can sell audio-visual shows
from a sinpfle screen to multi-screen
productions
2. If you can deal with top manage-
ment in top corporations
3. If you know the difference between
an executive speech and a four day
sales meetinfr and how to go about
solving the problems for both
4. If you are interested in joining a de-
sign firm specializing in audio-visual
productions who already have lop
corporations as clients
re are interested in you.
'lease write in full confidence.
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erally dated at about 100,000 years ago."
His technology improved slowly for some 80,-
000 years until he developed the Mark-1 war
club. Technological revolutions have since
occurred at ever-shortening intervals. Techno-
logical revolutions are the fast, sometimes un-
expected but always radical breakthroughs.
In your lifetime you have witnessed and lived
more technological and social change than all
generations before you.
The Breakthrough in Space Photography
Who among you saw and accepted calmly
the recent operational breakthrough in photog-
raphy — the first color photographs of the
full earth? Among my colleagues in the Penta-
gon, where matters of Vietnam predominate
the scene, it was viewed without comment.
This is another paradox of the age we live in.
We are taking new breakthroughs for granted.
This one is credited as a fall-out or a by-prod-
uct from stabilizing a Defense Department
Gravity Experiment Satellite in near synchron-
ous orbit at 18,000 miles in space. The tele-
vision camera that made the picture is equipped
with an ordinary 16mm movie lens with a
22° field of vision, using successive vidicon
tube exposures by blue, yellow and red filters
to produce the side benefit of full color. A
few years ago you might have been shocked
to see this reality. Today, your children take
it for granted.
In Comparative Time, We're Minutes Old
We must now collapse the time scale in order
to anticipate the future in audio-visual com-
munications. If we take the old stone age as
the beginning of human history, and think of
it as a single day, we can see the "here and
now" accelerating pace of our technological
progress more clearly. If the cave man started
chipping stone just 24 hours ago, we find that
the Christian era is now just 29 minutes old.
The industrial Revolution began four minutes
ago. Jet-powered planes are now 25 seconds
old and we have "endured" the space age less
than IS seconds. •
(Excerpted from Col. Stokes' IFPA Conference address)
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IMBER 8 . VOLUME 28
C5
SUPER-8 TODAY: GALE
(CONTINUED FROM PAGE 14)
hooves all interested film people
to expedite the realization of a
truly practical cartridge film sys-
tem.
Just as importantly, if 1 can use
the comments of a majority of the
people I spoke with, why doesn't
Eastman at least provide an opti-
cal reproduction capability on its
projectors too. But it is at this
point one gets the greatest objec-
tion, for the current market seems
to support both magnetic and op-
tical systems and a variety of car-
tridge design.
Industry Has "'Short-Term" Need
The industrialists especially are
easy to convince that you can buy
any projection system and get film
conformed to it just as long as it
fills a specific short-term indust-
rial need. As we have mentioned
before, there are many excellent
projectors on the market, and they
are all selling their equipment rely-
ing on this basic philosophy.
But who is doing anything to
please the educator? There are
many companies (including East-
man) and people making strenu-
ous efforts to facilitate the use of
film and audio visuals in educa-
tional programs, but 1 believe that
Technicolor has come closest to
providing the ideal projector for
Super 8mm sound reproduction.
Fairehild Offers Both Formats
I think Nat Myers at Fairehild
fairly stated his company's posi-
tion, . . . "Both formats (regular
and Super 8mm) will be around
for a long time to come. We ex-
pect our 1968 volume in Standard
8 to exceed our volume in Super 8
by a fairly large margin. We have,
however, made the Super 8 version
available because we believe that
supplies of pre-striped stock and
availability of laboratory facilities
will begin to be 'adequate' by the
end of the year, and because some
of our potential customers would
continue to delay the placement of
orders if we could not assure them
of Super 8 format availability."
I think the one thing most critics
(including myself) in this industry
forget is that in order to remain
in business and make a profit, one
must offer a product (hardware
or software) that is needed now
by their customers. It won't do
any good to have the hardware
manufacturers band together with
the theoreticians to make a system
that will sell 10-15 years from
now. They must make a profit
now, and the existing market now.
unfortunately, calls for varied hard-
ware and software. So let's not
totally blame the manufacturers,
they're only jockeying for com-
petitive positions within a fledgling,
unsettled market. However, there
still is a need for getting together.
\iewpoints of Film Distributors
The major film distributors have
their own feelings about the Super
8mm market.
Wilbur S. Edwards, Executive
Vice President of Encyclopaedia
Britannica Educational Corpora-
tion, while addressing his friends
in education during the recent
DAVl Convention in Atlantic City,
stated EB's position this way:
"When, and if, you as educators,
feel you have available a sufficient
number of 8mm sound projectors
from enough manufacturers to
meet your needs and to buy under
competitive conditions, you can be
sure that the . . . materials vou
have used . . . will be available in
8mm sound."
Henry Kakahashi of the Inter-
national Film Bureau summarizes
his Company's position by saying
that they too are going to ride
along with the market and not push
it one way or the other. They will
not actively promote either the
magnetic or optical/cartridge load
system.
Ellsworth C. Dent of Coronet
explained his Company's position
with these words, "We are going
to ride with the market." He
doesn't believe Super 8mm sound
film market will make great ad-
vances until the confusion is
cleared up regarding the numerous
variations of film format and pro-
jection systems,
.Amortizing of Production Costs
A pattern begins to develop
when you talk with the old line
distributors. Program material 10
minutes in length sells for between
$80-95 in Super 8mm. These
prices, quite frankly, are just not
low enough to make 8mm prints
move. Yet the distributors, be-
cause they historically amortized
their production costs over the
number of 16mm prints they sold,
think they have to do the same
thing in 8mm because, to their way
of thinking, 8mm is in competition
with 16mm.
This just isn't so right now. A
smart distributor will realize that
8mm is a separate medium, not
affecting 16mm sales at all. If
this be the case, why not sell exist-
ing library material in 8mm at a
reduced price so it will be attractive
to the educational customer; in this
manner, the distributor will then
get a profit from a new market he
is helping to create without hurting
to any appreciable degree his pre-
sent sales in 16mra.
They 11 Meet Demand of Market
However, once practical systems
are devised and educators and
publishers "join the team", the
educational film production com-
panies will be glad to package their
product in any form the market
will use. Publishers have their own
distribution network and will have
no difficulty in making the neces-
sary contacts among educational
customers. It will then be entirely
conceivable that some form of
Super 8mm product will eventually
replace much of the present 1 6mm
in these educational applications.
Ealing Active in 8mm "Loops"
One very smart distributor is
Ealing Corporation in Cambridge.
Mass. My meeting with them was
quite revealing. George Howard
says they control a large percentage
of the existing 8mm loop market
. . . and there is not enough lab
capacity now to handle all of
Ealing's requirements. Ealing ex-
pects they will be almost entirely in
Super 8mm in the near future.
From their vantage point, Ealing
is looking to Super 8mm as an
answer to a new market. They be-
lieve that 8mm will not compete
with 1 6mm but be a separate med-
ium . . . designed to provide school
systems with new materials to help
the "teacher-pupil" relationships
spoken of earlier. Mr. Howard also
believes that Super 8mm will ulti-
mately have to go optical.
Three Phases for Smm Sound . . .
Al Rosenberg at McGraw Hill
has another way of explaining what
will happen. "We hope to develop
the Smm optical sound market so
that in a few years when a good
low-cost cartridge or magazine pro-
jector becomes available, the mar-
ket will be there. By that time, the
field should be purchasing 15 or
20 times as many prints as it is do-
ing now. The purpose of McGraw
Hills' program is to develop an
audio-visual market comparable to
the text-book market. We feel this
is going to take a number of years,
but to quote a prominent educator
in the far West: Phase One of Smm
with sound was experimental.
Phase Two is now at hand — the
transitional stage. During this
period the schools will discover
the unique contributions of Smm
— not as a replacement for 1 6mm
but as an additional resource. This
transitional period might take a
minimum of five years. Phase
Three will be the major conversion,
to Smm".
Key Forces Need to Cooperate
We see, then, that the confusion^
in the equipment manufacturing
industry has not helped the dis-
tributors — and the distributors
(with the exception of McGraw
Hill and Ealing) have not helped
the equipment manufacturers . . .
so the whole market has been pro-
gressing at a snail's pace, and will
continue to do so until the dis-
tributors decide to sell Super Smm
prints with optical tracks at a rea-
sonable price; then the equipment
manufacturers will be forced to
produce compatible optical read-
out Super Smm projectors . . .
hopefully with a compatible cart-
ridge.
Labs Process Customer's Work
The only fellows we haven't
brought into the picture yet have
been the labs. Compared to East-
man Kodak, the labs have rela-
tively little to say about which
system (magnetic or optical) wil;
prevail. They fervently hope it will
be optical, but they realize East-
man's presence.
So Calvin is printing both ways
Bill Hedden, Vice President o)
Calvin explained it this way, "We
just can't comment on the enthusi-
astic predictions for large prim
orders in the future. Admittedly
we would like to have all lO.OOC
print orders. Maybe these wil
come with time, however we ari
sure that there will be 5, 50, 10(
print orders just like in 16mm. Wt
do not expect the price economic-
on these quantities to be the sami
as the 10,000 print variety. It
fact, we cannot see the economie:
in Smm from printing price sav-
ings, large orders or small. We fee
the advantages of Smm are mon
going to be from increased utiliza
tion through cartridge loads, ligh
weight projectors, new film typi
usage, rather than from the econ
omies of big savings in print price '
The Gutenberg age of Smm filn
is at least 10 years away, and it'
going to take a lot of realistic co
operation on the part of Eastman
labs, producers, distributors am
users to standardize the medium
Then let the film manufacturers
distributors, equipment manufac
turers, labs, and producers mak
Super Smm under the standard . .
and let them battle in a free ecod
omy for their share of the market
In this way. industry, education
government and the taxpaye
would benefit. This seems the onl
way to settle a situation that (L
my judgment) has developed ou
of hand in this medium. •
^Te md
efe mt
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