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Full text of "Canadian Kodak Trade Circular"

FOR TRA DE CIRCULA TION ONL Y. 



Canadian Kodak Co., Limited 

Trade Circular 



•FOR YOUR IXTERESTS A.XD OCR OUW' 



Vol. XIII. No. 9 TORONTO, CANADA January, 1917 



KOR NIORE BUSINESS 

The year just gone was a mighty good one for camera 
sales. ^lost of our dealers ran awa}' ahead of their record 
figures of former ^-ears, and really it was only in an exceptional 
case, here or there, that any dealer found difficulty in selling 
Kodaks and Brownies. 

One immediate result of these large sales will be greater 
demand for film in January and February, following the great 
sale of cameras at Christmas. 

Another result that will follow with equal certaint\- is a 
large increase in the making of enlargements, but this result 
depends on pushing and promotion from 3'ou. Because a cer- 
tain number of your customers buy cameras making small 
negatives, that does not by any means signify that they would 
not like to get large pictures, if they were to he got bv a simple, 
convenient method. The focusing cameras with removable 
backs are proper for enlarging the negatives thev originallv 
made, and the booklet ''Bromide enlarging icith a Kodak''' will 
make the working so downright plain to any amateur that he 
will be able easily to make the large pictures he wants. For 
V. P. K. negatives you can supply the low priced \^. P. K. 
Enlarging Camera. 

The point is just this — your customers want tlie large 
pictures, and if you show them how to get such pictures simply 
and inexpensively, you'll be certain to increase vour profits. 



KODAK TRADE CIRCULAR. 




The Farmer and His Kodak 

Pictures — like this one — of the yoniio-sters as they are 
o-rowing up are easy to make in the simple Kodak way. 
Your Kodak will give you 

Profit as well as Pleasure 

for the same Kodak that pictures the youngsters will 
picture equally well your prize stock and crops, in 
addition to all the special features that make 3'our 
farm the home it is. 

RICHARD rob: & COMPANY 



Double Col. Cut No. 140A. 



KODAK TRADE CIRCULAR 



Advances in F*rice 

(3\vino- to the increa>e in cost of 
materials, we were obliged to ad- 
vance, December 12th, our selling 
prices of the following; 

Reversible Baetcs 

(Regular or Reducing) for Eastman View- 
No. 1 or No. 2, or R O. C. View 
Cameras, not including plate 
ho'der. 



5x7 

6K- X 8y 

8 X 10 



$10.00 
11. OD 
12.00 



Plate Holders: Eastnian 
View and XJniversal 

5x7-----.- $1.25 

6 J/ X 8H - - - - - - 1.35 

8 X 10 -----. 1.50 

7 X 11 ----.- 1.50 

11 X 14 ------ 4.00 

14 X 17 ------ 5.00 

Rubber Focu-sing Clotb 

1 yard square, best quality medium 
weight - - - - '- - - $ .60 

Discount. 25 9f. 

Canvas Cases for Vie^v 
Cameras 

It was also necessary for us to 
advance otir prices on canvas cases 
for view cameras : 

For R. O. C. View. 5x7 $ 2.50 

" 6;^'x 8K> 2.75 

■' 8 xlO 3.00 

Fcr Eastman View Xo. 1, 5 x 7 4.50 

eVz x 8V2 4.75 

8 xlO 5.00 

For Eastman View Xo. 2. 5 x 7 5.00 

6' 2 X 8^2 5.50 

8 xlO 6.00 

7 xll 7.00 



Examine your >tock of cameras 
to be sure the_\- all work properl}-. 



Aclvan.ce in Albunns 

We are obliged to advance our 
selling prices of Albums, to take 
effect January i, 1Q17. Commenc- 
ing on that date these prices will 
be as follows : 

The Trojan Albi_im 

Flexible, Embossed Leather with Bronze 

Finish. 50 Black Leaves. Pocket 

for Loose Prints. 

A 5x 8 ----- - $2.50 

Package 12 e.xtra leaves .18 

B 7x11 ----- - 3.25 

Package 12 extra leaves .25 

O 10x12 ------ 5.00 

Package 12 extra leaves .50 

I) 11x14 - - - - - - 5.75 

Package 12 extra leaves .60 

Tbe Hereules Albi.in^-i 

Flexible Leather Covers, Blended Gray 

and Black. Pocket for Loose Prints. 

50 Black Leaves. 

A 5 X 8 ----- - $3.50 

Package 12 extra leaves .18 

B 7x11 ----- - 4.25 

Package 12 extra leaves .25 

C 10 X 12 - - - - - - 5.75 

Package 12 extra leaves .50 

D 9x14 - - - - - - 6.75- 

Package 12 extra leaves .60 



The Tiber ^Ibunr 

5x8- - - - - - - $1.05 

Package 12 extra leaves .18 

7x11 - - - - - - - 1.50 

Package 12 extra leaves .25 

10 X 12 - - - - - - - 2.40 

Package 12 extra leaves .35 

9x14 - -" - - - - - 2.75 

Package 12 extra leaves .50 



The Frontenac Albvini 

Leather Cover, Green, Black or Wine 
Color. Black Leaves. 



A 50 leaves. 5x7 
B 50 leaves. 7 x 10 
C 50 leaves, 11 x 14 



$1.60 
2.30 
4.40 



KODAK TRADE CIR( ULAR 



The F^orun-i Albtam 

Flexible Black Leather Embossed Cloth 
Cover. 



25 black leaves ; or X, 25 

Sepia, 5 J/ X 7 - - - $ .55 
25 black leaves; or O, 25 

Sepia, 7 X 10 - - - .75 
25 black leaves ; or P, 25 

Sepia, 10 X 7 - - - .75 
25 1)lack leaves ; or R, 25 

Sepia, 11 X 14 - - - 2.00 

50 l)lack leaves, 5'/:; x 7 - .75 

50 black leaves, 7 x 10 - 1.20 

50 lilack leaves, 10 x 7 - 1.20 

50 l)lack leaves, 11 x 14 - 2.40 



Thie Apollo Albuim 

Watered Silk Cloth Cover, with Pocket 

for Loose Prints. Black Leaves only. 



.\ 

R 
C 
D 

v: 

<; 
ii 



25 leaver 

25 

25 

25 

50 

50 

50 

50 



D x « 
7x11 

10 X 12 
9x14 
5x 8 
7x11 

10 X 12 
9x14 



$ .70 
1.00 
1.90 
1.95 
1.00 
1.45 
2.30 
2.50 



Sot_ivenir F*ost Card 
Album 

Flexible Black Leather Embossed Cloth 
Cover. 

X 25 black leaves, 10 x 7. for 

100 cards - - - - $ .80 
X, R25 black leaves, 11x14, for 

200 cards - - - - 2.50 
X. T Flexible Black Grain Leatiier 

Cover, 25 leaves, 11 x 14. 

for 200 cards - - - 4.00 

Trade Discount, 30%. 



Terms of Sale 

Aside from a few lines of goods 
no longer available, the Kodak 
Terms of Sale, as issued to our cus- 
tomers in January, 1916, will apply 
to 191 7. Dealers who require more 
copies may have them on request, 
and assistants should be made 
familiar with the application and 
working of these Terms of Sale. 



No TVIore Available 

Owing to our inability to procure 
the lenses from England, we shall 
be unable to fill further orders for 
the No. I Special Kodak fitted with 
Cooke Kodak jGa lens. 



Amateiir .Delivery 
Envelopes 

Increasing cost of stock forces us 
to advance prices to the figures fol- 
lowins:: 



No. 1 
No. 2 

No. 3 



Per 100 

$ .70 
.80 
.95 



Per 1000 
$6.00 

7.00 
8.50 



These prices are net, covering en- 
velopes unprinted. For imprinting 
dealer's own copy, net prices — ad- 
ditional — are : 



In 5,000 lots 
In 10,000 lots 



$1.25 per 1,000 
1.00 per 1,000 



With standard imprint, plus deal- 
er's name and address, net prices 
are : 



Order 


Order 


Order 


for 


for 


for 


1000 


2000 


3000 



No. 1 per 1,000 . $ 8.50 $ 8.00 $ 7.50 
No. 2 per 1,000 . 9.50 9.00 8.50 
No. 3 per 1,000 . 11.00 10.50 10.00 



The amateur photo- 
grapher's guide and 
everyday companion: 

^^ Hoiv to Make 
Good Pictinrs, " 

also a capital business 
builder for you. 



KODAK TRADE CIRCULAR 



A. ISle-vsr Year 

Resolution 

The great increase in amatenr 
photographic business which has 
taken place within the last few years 
has naturally been due to the sale 
of cameras to "green" amateurs — 
people who had no previous knowl- 
edge of photographic matters. While 
all Kodaks. Brownies and Premos 
are equipped with manuals which 
explain the fundamentals in simple 
language, there is an abundance of 
useful information which the ama- 
teur can absorb to his advantage, 
such as that contained in "How to 
Make Good Pictures," which deals 
in simple language with the more 
important processes and gives ex- 
plicit instruction on how to work 
them. 

The magazine "Kodakery" fol- 
lows in the same category, but treats 
its subject in a more journalistic 
style, amplifying '"text book" pro- 
cedure on various points from time 
to time. Furthermore, the book is 
mailed to the recipient monthly, and 
as it always contains articles of a 
seasonable nature, serves to keep 
alive the photographic interest, and 
draw attention to the possibilities 
of kodaking under all conditions. 

"Kodakery" is sent free for one 
year to all purchasers of one of our 
amateur instruments. We advertise 
that it is sent free, but the customer 
is not always aware of what he has 
to do to receive it. 

"A Xew Year's Resolution, to see 
that the name goes on the dotted 
line" before he leaves the store. 
w ill bring its own reward in sustain- 
ing interest — and sales. Mail the 
coupon to us. We will "do the 
rest" for our mutual benefit. 



Kodak Employees 
in tlie Arnny 

Since the great war began, nearly 
lOO men have been given leave of 
absence from this Company to join 
up with the C.E.F. We shall be 
mighty glad to have them back with 
us at an early date. Unfortunately 
two of our boys will never return, 
having been killed in action, and 
several have sufifered from wounds 
and shell shock. The enlistments 
from Kodak, Limited, of London, 
in the Imperial forces, according to 
our last report, amounted to 428. 
8 of whom have lost their lives, and 
man\- have been wounded. 



Ne^pv F*rices on Goods 

Supplied by the Fol- 

nner and Scb^wing 

Division 

Beginning January 10. 19 17. the 

following prices will apply to the 

Folmer & Schwing goods listed 
below : 

Cameras 

334x4J4 Speed Graphic witliDUt 

lens $ 48.25 

with B. & L. Kodak 

Anastigmat Xo. 2 . 61.00 
with B. & L. Tessar 

Series Ic Xo. 14 . 77.00 
4 X 5 Speed Graphic without 

lens 51.75 

with B. & L. Kodak 

Anastigmat X'o. 3 . 68.25 
with B. & L. Tessar 

Series Ic X'o. 15 . . 85.50 
3J4 X 5>4 Speed Graphic without 

lens 53.00 

with B. & L. Kodak 

Anastigmat Xo. 4 . 72.25 
with B. & L. Tessar 

Series Ic Xo. 15a . 96.00 



KODAK TRADP: CIRCULAR 



5 X 7 Speed Grajjliic witlioiit 

lens $ 63.25 

with B. & L. Kodak 

Anastigmat Xo. 5 . 89.50 

with B. & L. Tes.sar 

Scries Ic Xo. 16 . 117.00 

4 X 5 R. B. Cycle Graphic 

with R. R. Lens in 

Anto Shutter . . . 50.00 

with B. & L. Kodak 
Ana.stigmat X'o. 3 in 
Volute Shutter . . 84.55 

with B. & L. Protar 
Vila Xo. 7 in Vo- 
lute Shutter . . . 118.30 

5 x7 R. B. Cycle Graphic 

with R. R. Lens in 

Auto Shutter . . . 60.00 

with B. & L. Kodak 
Anastigmat Xo. 5 in 
Volute Shutter . . 106.80 

witli B. & L. Protar 
Vila Xo. 10 in Vo- 
lute Shutter . . . 141.80 
6K'x8^R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . . 73.00 

with B. & L. Kodak 
Anastigmat Xo. 6 in 
Vc^lute Shutter . . 12O.20 

with B. & L. Protar 
Vila Xo. 13 in Vo- 
lute Shutter . . . 17(1.20 
8 X 10 R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . . <'5.00 

with B. & L. Protar 
Vila Xo. 17 in Vo- 
lute Shutter . . . 243 90 

Stereo Graphic without 
lens 92.00 

with pair H. & L. Ko.lak 
Anastigmat L e n s e s 
Xo. 3 126.50 

with pair B. & L. Tessar 

■ lib Xo. 4 . . . . 139.00 
with pair B. & L. Protar 

Vila Xo. 7. . . . 194.00 

with pair B. & L. Series 

V Xo. 1 .^ . . . . 120.00 

Graflex E n 1 a r g i n g 
Camera 34.00 



Graflex: Roll Holders 



Xo. 50, 354x2^ 

Xo. 51, 4^x3^ 

Xo. 52, 5^x3/4 

Xo. 53. 5 X 4 

Xo. 54. 7 x5 



.00 
.25 
.25 

.25 
.50 



$ 6.50 
9.00 
8.50 



Graflex: Carryiing Ca 

For lA Graflex .... 
3A Graflex .... 
3^x414 Auto Graflex 
3yi:s.4% Auto Graflex anc 

Magazine Holder. 
4x5 Auto Graflex . . . 

4 X 5 Auto Graflex and Mag 

azine Holder .... 

5x7 Auto Grafle.K ... 

5x7 Auto Graflex and Mag- 
azine Holder . 

Auto Graflex Jr. 

Auto Graflex Jr. and ^lag- 
azine Holder . 

R. B. Auto Graflex Jr. 

R. B. Auto Graflex Jr. and 
Magazine Holder 

31'i X 5^ Compact Graflex 

354 X 51/2 Compact Grafle.x 
and ^Magazine Holder . 

5 X 7 Compact Grafle.x 
5x7 Compact Graflex anc 

Alagazine Holder 
314 X 4^ Tele. R. B. Auto 

Graflex 

3y4 X 414 Tele. R. B. Aut 

and Magazine Holder . 
4x5 Tele. R. B. Auto Graflex 
4x5 Tele. R. B. Auto and 

IMagazine Hdlder 
3^ X 4M Revolving Back 

Graflex .... 
3^4x4^ Revolving Back Gra 

flex and Magazine Holde 
4 .X 5 Revolving Back Grafle.x 
4x5 R. B. Graflex and 

Magazine Holder. 
Press Graflex 
Press Grafle.x and ]\Iaga 

Holder 

Home Portrait Graflex 

Stereo Graflex . 

Stereo Grafle.x and ^l 

zine Holder . 
Xo. Graphic . 
3;4x4^ Speed Grapliic 

4 x5 
3^4x5/2 

5 x7 
Stereo Graphic . 



Carrying Cases for 
Graflex: F*late Holders 



For 2^x3^ 
3^x4K 
314x514 

4 x5 

5 x7 



$ 4.50 
6.00 
6.50 
6.50 
7.00 



KODAK TRADE CIRCULAR 



Graflex: Focal Plane 

Shvitter for Graphic 

Can^eras 

4x5 $24.00 

5x7 26.50 

6K' X 8K' 30.00 

8 xlO 32.00 

Grapliic Plate Holders 



354 X 4H 



$ 1.25 



3^x 5K' 1.25 

1.25 

l.."0 



6^ X 8^1 2.00 

8 xlO 2.25 



Graflex Color Folate 
Holders 



$ 5.00 



2y4x3y4 

3^x4 

3^x4^ 5.50 

3^xS>4 -. 6.50 

4 x5 6.00 

5 x7 7.00 

Graphic Sight Finders 

3^x454 S 3.00 

314 X 5K' 3.50 

4x5 3.50 

S x7 4.25 

Supplennentarv Wide 
Aingle Beds 

4x5 $ 9.00 

5x7 10.00 

6^x 8K' 11.00 

8 xlO 12.00 



Xlore "Kinks" 

We have lately had a few cam- 
eras returned for repairs, when 
there was nothing wrong but a 
"Kink" in the cable relea.se. If the 
shutter doesn't work perfectly, see 
if the cable release is kinked. 
Rather than return the camera to 
us for re])airs, wouldn't it be cheap- 
er and far more satisfactory to }our 
customer — more in the line of ser- 
vice, to carry a line of cable releases 
and try a new one on the camera. 
Many a "balky" >hutter has been 
pacified by a new cable release. 

Trv it. It's service. 



On Ordering 

Xut all Kodak dealers are using 
the forms we supply without charge 
for making out their orders, though 
we have proved to the satisfaction 
of many customers that these forms 
are great helps toward overcoming 
dela}' and inconvenience arising 
from indefinite or ambiguous 
items on orders. Use 'em, please. 




The only film fit for a 
Kodak is 

EASTMAN 
FILM 

Dependable - uniform -fast. 

Our supply in all sizes 
is complete — get your 
picture amuiunition here. 

RICHARD ROE & COMP.VXV 



.Sinele Column Cut — 250B. 
Double Column Cut — 2.^0.\. 



KODAK TRADE CIRCULAR 



V^ >y-y^. ^5^^ ->.. " ^& < 




siH 



\:^ii ei 



IM'*!iJi 



, sc 



l'Si.Pl 







Get the story with a 



KODAK 



Skating and coasting parties, sleigh rides, 
all the pleasures that winter provides, fairly 
challenge your Kodak^^^/ t/ie story. 

Kodaks from $7.00 up. 

Brownie cameras as low as $1.25. 

RICHARD ROE & CO. 



Single Column Cut — 13f<-B. Double Column Cut — 13»-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co.,. Limited 

Trade Circular 



•'FOR YOi'R LXTERESTS AXD OCR OIV.X 



Vol. XIII. No. lo 



TORONTO, CANADA 



February, 1917 



AdArertlsing 
TTo tine Farmer — for You 



Not even a Philadelphia lawyer 
could hope to prove that the farmer 
is not prosperous these days. Cer- 
tainly every last thing he has to 
sell is fetching the highest prices 
known in several generations : )iis 
only possible ground for cursing 
fate is that if he had twice as much 
to offer he could still get the same 
fat prices. 

Yes — the farmer is highly pros- 
perous. His prosperity will last. 
He has more money to-day than 
ever before and can aft'ord to buy 
practically anything for which he 
feels the need. 

Can we make the farmer appre- 
ciate Kodak photography to the full 
extent? "We" means our dealers, 
primarily, and ourselves — particu- 
larly dealers in the smaller centres 
and rural communities. Can we 
create in the majority of farm 
homes a desire for pictures of the 
things that interest them, pictures 
made by any member of the familv, 
without formality or fuss? 

The farm-home is essentialK- the 
same as anv other home : the lure 



of Kodakery is equally strong in 
every home, and whether or not 
we — our dealers and oitrselves — 
win most of the farm homes will 
depend on how we make the appeal 
— and how strong, not forgetting 
that photographs bring financial 
profit, as well as simple pleasiu'e. to 
the farmer. 

Co-operation will put the matter 
beyond the region of doubt. You 
know our "Kodak on the Farm" 
booklet has brought yott many a 
good sale— it still will be available, 
brought right up to date. Then 
there are the other booklets. "At 
Home with the Kodak," "By Flash- 
light." abridged catalogues, etc.. all 
of which are machine-gun ammuni- 
tion for the close work. The heavv 
artillery fire will be provided by 
us in a strong advertising campaign 
directed to the farm houses, using 
the best and most effective med- 
iums. 

You can co-operate by a dis- 
criminating distribution of the 
booklets, but the best way to team 
wv) will be for \o\\ to carrv the 



KODAK TRADE CIRCULAR 



message where we may fail to 
reach — your local newspaper can be 
used to supplement our Dominion- 
wide advertising. 

Every Kodak dealer appreciates 
the continuing sales and profits that 
follow every camera sale — can he 
do better than to advertise locally 
that line of goods that ensures to 
him a continuous string of sizeable 
and profitable sales? 

Providing "copy" is a bugbear 
to many a merchant and often de- 
ters him from changing his adver- 
tisements with proper frequency, 
thereby tending to lessen the effec- 
tiveness of his advertising invest- 
ment. 

Cuts to illustrate your ads can 
be had for the asking (order b\' 
number from the cut sheet) and 
every issue of the Trade Circular 
will contain an appropriate adver- 
tisement, similar to the farm ads 
ofifered in recent numbers. Further, 
we shall be happy to supply a regu- 
lar series of pithy ads, if you will 
let us know in ample time, with 
particulars as to size and number 
wanted. Your Kodak-Farm copy 
will then always be ready without 
any bother for you. 

Our campaign will begin early in 
the spring. Of course, returns will 
materialize soonest to those dealers 
who have done some preliminary 
preparation in the local field, so 
you'll be making no mistake to 
start your local campaign right 
now. 

A year from now the farm homes 
that have no Kodak or Brownie 
should be few and far between. 
The number of non-Kodak homes 
in your vicinity will be determined 
by your efiforts, for the business is 
to be had and co-operation will get 
it fcr yourself and for us. 



Returnable Film 
and F*aper 

Perhaps not all dealers — espec- 
iallv new dealers — know about the 
arrangements we make for credit 
on old film, film packs and paper, 
so we are again explaining the 
matter. 

Films, film packs and paper 
which have become too old to de- 
liver safely to customers, may be 
returned to us, in Toronto, freight 
or express charges paid, and a 
credit in exchange, of 40% of the 
list price will be given, provided 
the film or film packs are returned 
within three months after the ex- 
piration of time limit as stamped 
on cartons ; printing-out and devel- 
oping-out papers, within thirty days 
from expiration of time limit, and 
the quantity returned is not exces- 
sive — in our judgment. 

The inconvenience of returning 
exhausted stock and the unpleas- 
antness of customer complaints 
may be avoided if your clerks will 
take the responsibility of always 
keeping the oldest stock to the 
front, where it will be used first. 
In this way you are continually 
turning it, and eliminating obvious 
trouble. 



Thie F*olr:it of Vie^^r 

It has been said, and truthfully, 
that a man may get so close to his 
own business that he will fail to 
accurately see the viewpoint of his 
customers. 

This may be so with us, though 
we have received no criticisms or 
suggestions to that efl:'ect. but just 
because we are apparently sailing 



KODAK TRADE CIRCULAR 



on a smooth sea we are not filled 
with a spirit of false complacency. 

We have never felt that placing 
the goods on your shelves ended 
our responsibility. We have felt 
it our duty, from economic mo- 
tives, if you please, to do every- 
thing in our power to help you to 
get our goods ofif your shelves so 
we could fill them again with our 
products. In other words, we 
have tried to sell you scrricc as 
well as merchandise. 

In our organization we think 
Kodak and photography, and natur- 
ally to the exclusion of everything 
else. 

Some of you handle photogra- 
phic supplies exclusively, while on 
the other hand. Kodaks and photo- 
graphic supplies are but one of many 
lines carried by some of you. 

The point is this : In our enthus- 
iasm for our own line we may have 
failed to grasp your view as a 
dealer in a number of different 
products. 

A vast quantity of advertising 
matter is wasted annually because 
the dealer does not make use of 
such matter when sent him by the 
manufacturer. In some cases this 
is due to carelessness, or inefficient 
management on the part of the 
retailer, but sometimes it is due to 
the fact that the matter sent by 
the manufacturer will not fit in with 
the dealer's proposition. 

Our catalogues, booklets, show- 
cards, cuts for your newspaper 
advertising and other dealer aids 
are prepared thoughtfully and with 
the greatest of care, so that they 
may be just right for the purpose. 

What we want to know is this : 
Are you making the best use of 
the advertising matter we are send- 
ing vou — and if not. whv not? 



It is of course obvious that we 
can not supply special matter to 
meet the needs of any one dealer 
for some one special occasion, but 
we do want to do the greatest pos- 
sible good for the greatest possible 
number, and we earnestly invite 
criticisms and suggestions that will 
increase the value of our service. 




Your film is in good 
hands here. 

Developed b}^ the tank 
system recommended b^^ 
the Kodak Company ; 
prints made b}- experts 
who know how from years 
of experience — the result 
is results. 

RICHARD ROE & CO. 



Single Column Cut — 271-1!. 
Double Column Cut — 271 -A. 



KODAK TRADE CIRCULAR. 




The Duotone Folder 

Here's something every dealer 
has long been anxious to get, be- 
cause his customers have been ask- 
ing for it right along. 

There's a ready-made demand 
for an amateur folder mount of a 
character distinct from professional 
folders, yet possessing the appear- 
ance and reality of true quality. 
The Duotone amply meets the re- 
quirements. The stock used is a 
pleasing shade of buff, which goes 
equally well with prints in Sepia 
tone or Black and White, and thus 
there's no difficulty about stocking 
adequate quantities of two or more 
colors. 

The prints are placed by slipping 
them under a retaining flap, and as 
the illustration above shows, there's 
a neat sunken border around the 
picture. 

These folders will sell right 
speedily, therefore you should or- 
der early. 

Prices 



Xo. 


For Prints, 


Per 50 


Per 100 





1^x21^ 


$1.85 


$3.50 


1 


2^x3^ 


2.10 


4.00 


lA 


2/2x414 


2.35 


4.50 


2C 


2-A^47/s 


2.60 


5.00 


3A 


'3^4^514 


2.85 


5.50 



Trade Discount, 257c. 



Listed. Rigtit 

Your Condensed Price List is 
right and when we told you on 
l^age 10 of the November Trade 
Circular to add to the Xo. 8 Por- 
trait Attachments and Filters, Xo. 
2A Folding Cartridge Premo, with 
single lens, we were wrong. This 
camera takes the Xo. 3 Portrait 
Attachment and Filters, with either 
single or double lens, as it is listed 
in vour Price List. 



Tell Youir Customers 

They say mistakes occur even in 
the best regulated circles. The Ko- 
dak organization is one of the best 
regulated concerns because mis- 
takes do occur — some process of 
reasoning, isn't it? 

Here's one mistake- — on page 23 
of our current \"elox Booklet, in 
the formula for making up the 
hardening solution. Sulphate of 
Soda is specified instead of Sul- 
phite. The printer is to blame — 
but please point out the correction 
to vour customers. 



Contrast Velvet \'elox — the paper 
for weak, lifeless negatives. 



KODAK TKADE CIRCULAE. 




Showing Adapter in use with 
Metal Tripod. 

Vest Pocket Kodak 
Tripod. Adapter 

The \'est Pocket Kodak is >o 
small and compact that it was 
impractical to put tripod sockets 
in the camera itself. As there has 
l)een a very considerable demand 
for some means of using a tripod 
with the Kodak, we are now pre- 
pared to supply for this purpose, 
the \'est Pocket Kodak Tripod 
Adapter. This simply slips over 
the front standard of the Kodak 
and may be used in either the 
vertical or horizontal positions. 

The adapter may be instant!} 
detached when not in use. 

Price 

Vest Pocket Kodak Tripod Adapter $ .50 
Discount, 33^39c. 



A really and truly 
automatic booster 
of sales — 



Kodak 



ery 



Every amateur 
p h o tographer, 
whether he be a 
mere beginner or 
more experienced, 
can learn from this 
magazine how to 
make better pic - 
tures. 

The better pictures 
he can make, the 
more of them he 
will make — the 
better customer 
he'll become. 

See that for every 
camera sold, the 
Kodakery sub- 
scription form is 
filled out and sent 
in right awa3\ 



Kodak trade circular 



Chiemicals 
Kodelon 

We are glad to announce a fur- 
ther reduction in our selling prices 
of Kodelon, and from January 
26th until further notice these 
prices will be as follows : 

1 oz. bottle $ .90 

% \h 3.25 

J^ lb 6.25 

1 lb 12.00 

Discount, 331/3%. 

Hydroclninon 

On January 18th we made a fur- 
ther reduction in the prices of 
Hydrochinon : 

1 oz. can $ .30 

% lb. can 85 

y2 lb. can 1.60 

1 lb. can 3.00 

Discount, 331/0%. 

Photo F*aste 

We are compelled to advance the 
prices of Photo Paste, and while 
the list prices remain the same, the 
discount will be 33 1-3% with no 
quantity discount. This became 
effective January 18th, 1917. 



Advance iin Price 

Owing to present conditions, 
we are obliged to advance the 
prices to the dealer of the follow- 
ing: 

Bulbs and Tubes 

No. 1 Each $ .25 

No. 2 Each .30 

No. 3 Each .40 

Trade Discount, 25%. 
Rubber Tubiing 

Per foot $ .08 

Trade Discount, 25%. 



Rounds Rrint Wasbers 

Small size $17.00 

Large size 40.00 

Discount, 33M5%. 



Ne^v Contrasts of 

As is generally known, the stock 
of Azo C — Glossy — has a bluish or 
pense tint, which renders it not so 
desirable for certain kinds of work 
as a paper with a natural white 
stock. 

For some time we have had Azo 
F — Glossy — on the market in the 
Hard contrast, and we are now 
ready to fill orders for Azo F in 
the full range of contrasts — Soft, 
Hard and Hard X. This is Single 
Weight stock. 

The Double Weight of Azo C 
has always been on a white stock, 
without the tint of Azo C Single 
\\'eight, so that in reality the 
Double Weight of Azo C is the 
Double Weight of Azo F, but we 
shall not at this time rename the 
Double Weight, as should in strict- 
ness be done. 



In Case of 

Dissatisfaction 

When a customer is not satisfied 
with any of our sensitized products, 
the fair thing for him to do is not 
to blame the dealer, but to write 
us at once, wnth prints or negatives 
showing the trouble or alleged de- 
fect, sending at the same time some 
of the unexposed material to allow 
an opportunity of thorough investi- 
gation. Please, in the common in- 
terest, do your best to get your cus- 
tomers to follow the advice set out 
here. If any photographic material 



KODAK TEADE CIKCfLAR 



is brought to you and you particu- 
larly wish to be of service to your 
customer you can send it in to us, 
but in that case do not replace the 
goods until we can give the paper 
a thorough test. At any rate we 
prefer to make all replacements. 

In these tests, we often find that 
the paper is in perfect condition. 
but that all the trouble lies in 
selecting the wrong degree of con- 
trast. This may be the customer's 
fault, but if a customer asks for 
"regular" and you are out of the 
size he wants, don't suggest "spe- 
cial" or "contrast." but sell him 
a size of "regular" that will cut 
in two and answer his purpose,^ or 
try a different surface with the de- 
gree of contrast he wants. 

Obviously the best solution to 
this problem is to keep always 
stocked up on the amateur sizes 
that are most used. 



Ttie Correct Cut 

Among your customers, there 
are a few who know the Kodak line 
mighty well ; know a certain 
camera when they see it in your 
advertisement, and know it if the 
camera you illustrate does not 
correspond with your advertising 
"copy." 

Advertising has to be directed 
at the man who knows, as well as 
the man who does not know, and 
so it pays to check up the accuracy 
of your printer and make sure that 
you illustrate a Kodak when you 
are advertising a Kodak. The way 
to avoid the embarrassment of get- 
ting a Premo cut in a Kodak ad- 
vertisement, for example, would be 
to insist that your printer submit a 
proof to you before he is allowed 
to run the advertisement. This will 




iNo. 2-C 

Autographic 

Kodak Jr. 

Price Si 2.00 

The newest of the Kodaks makes 
pictures in a brand new size {^2'/% x 
4"s inches). It fits the pocket. 

We would like to show you what 
this camera can do and why it can 
do it. 

Other Kodaks from $7.00 up. 
Brownie cameras from $1.25 up. 

RICHARD ROE & CO. 



Siiigk- Column Cut — 209-H. 
Double Column Cut— 209G. 



give you the chance to catch errors 
in cuts, spelling and in layout. 
Try it and see how it works out. 



a 



"Th' ranks o" th' down and out 
are filled with men who nailed a 
licrse shoe over th' doer instead o' 
puttiii' an ad in th' newspaper." 
— "Abe' Martin. 



KODAK TRADE CIRCULAR. 








Pictures of home scenes that, print by print, will 
comprise a veritable household history are so easy to 
make with a 

KODAK 

and then, too, there is a pleasure in the making. 

We would like to give you a copy of the little 
booklet "At Home with the Kodak/' It tells you 
how to make pictures indoors. 

Kodaks from $7.00 up. 
Brownie Cameras from $1.25 up. 

RICHARD ROE & COMPANY. 



Single Column Cut — 142-1! 



Double Column Cut— I'li-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XIII. No. II TORONTO, CANADA March, 1917 

AX KODAK HEIGHTS 

Since Februar}^ lotli, our whole establishment has been at 
our new factory, pictures and description of which have been 
given from time to time in the Kodak Trade Circular, 

Kodak Heights is located on the Weston Road, Corner 
Eglinton Ave., about three quarters of a mile bevond the 
Toronto citv limits. 

We shall be glad to see our customers in our new home. 
To get to Kodak Heights, take a westbound. Dundas car of the 
Toronto Railwa}' service at the Corner of Queen and Yonge Sts. 
The end of the Dundas run is at the Comer of Keele and Dundas 
Sts., which is the starting point of the Toronto Suburban ser- 
vice, on which a ride of 12 minutes will bring vou to Kodak 
Heights. Simply tell the conductor or motorman on the Subur- 
ban line that you want to get off at Kodak Heights. 

All mail matter should be directed to Toronto as hereto- 
fore, while freight and express shipments should be directed 
to ^\^est Toronto. 



KODAK TRADE CIRCULAE. 



Your F*lnotograptiic 
Department 

Take a few minutes to figure out 
the profit yielded Ijy your photo- 
graphic department and you will 
soon see that it is one which is well 
worth pushing. You will find that 
you can make no greater mistake 
than to treat photography merely 
as a "side-line." 

Liberal discounts are the first 
big consideration. You receive 
32% on Kodaks, Brownies, Premos 
and Graflex cameras and liberal dis- 
counts on films and paper and an 
equitable system of price mainten- 
ance protects }our i)rofits ! 

Then remember that the Kodak 
line appeals to everyone. Men and 
women, boys and girls, can all use 
the Kodak. There is such a long 
range of prices that you have some- 
thing to offer everyone who comes 
into your shop. There is a No. 3A 
Special at $66.00 for your wealth- 
iest customer and so on down to 
the Brownies at a few dollars for 
the school children. 

Besides selling easily. Kodaks 
are easy to stock. They take up 
very little room and look well both 
on your counters and in }Mur win- 
dows. . In the matter of displa}', 
you are helped by Kodak Signs ; 
these are generally acknowledged 
to be the best window-dressing ma- 
terial obtainable by either the drug- 
gist, optician, or other merchant. 

The strongest reason of all for 
pushing Kodaks lies in the fact that 
every sale you make leads to many 
others. Sell a man a Kodak to-day 
and you will keep on selling him 
films and supplies for years to 
come. Xow is the time to make 
}'(iur plans ! 



Small To^wn — Big 
To^vsrn 

Some small town dealers think 
there is only so much business to 
be done anyway, and that it will 
come to them of its own accord. 
The brother in the big town thinks 
rentals arc high and competition is 
keen, and wishes himself in the 
small town. 

\Miat are the real facts? Neither 
is making the most of his oppor- 
tunities. The small town man 
knows and is known by everyone. 
He can conduct his business on a 
personal basis which is almost im- 
possible in a big town. He can 
send out thirty or forty booklets 
with a covering letter which is sure 
to have a careful reading. He 
knows the date of the wedding of 
the mayor's daughter, and when the 
doctor's youngest son is leaving 
home for school. 

The dealer in a big town has 
thousands of people around him 
to whom a well-dressed window 
acts like a magnet. He has news- 
papers coming out morning and 
evening. He can see how his fel- 
low merchants use the advertising 
si)ace in these papers and how they 
make it bring them business day 
after day. 

Dealer in small town and dealer 
in big town — you both have your 
opportunities ! But you must both 
make an effort, and you have to 
think what form that effort shall 
take. 



Ttie Duotoi^e 
Folder 

an amateur mount that your cus- 
tomers want and will buy readilv. 



KODAK TRADE CIECULAE. 



Ctieck Your Orders 

Code orders should have your 
careful attention and often an extra 
two minutes spent in checking 
them, saves a lot of trouble and 
expense in untangling the mistake-^ 
which every one of us is bound to 
make, unless we double check our- 
selves. 

Here is a case in point : A deal- 
er wanted 2 dozen plates but instead 
of making it perfectly clear, he 
used a code word and "twenty- 
four." The best we could do was 
to interpret it as 24 dozen plates. 

This happens on various classes 
of goods where our unit consists of 
a package containing several pieces 
of merchandise. 

It is necessary to interpret dozens 
of similar, indefinite items every 
day and to send out a lot of notifi- 
cation cards on others which we 
cannot safely interpret. So please 
check your code orders and written 
orders carefully and thereby save 
you and us, trouble and expense. 



Sign Your Orders 

Every few days we receive or- 
ders, without the dealer's signa- 
ture, or without anything to indi- 
cate who sent them. It is not 
dift'icult to imagine that this not 
only puts us in a very embarrassing 
position, but gives no end of 
trouble to find out from whence the 
orders came. Some of these un- 
signed orders, we are able to trace 
and make shipment of the goods 
with a certain degree of assurance 
that they are right; others cannot 
be traced at all. but whether they 
can or can not be identified, there 
is bound to be delay and all this 
reflects on us. 




No. 2C 

Autographic 

Kodak Jr. 

Price, $12.00 

The camera that made a stir in 
the photographic world not oiilv 
because of the new size picture it 
makes (2^ by 4^ inches) but also 
because such generous picture pro- 
portions have been obtained in a 
camera so easily pocketed. 

Have you seen it ? 

RICHARD ROE & COMPANY 



Single Col. Cut— 209H. 
DouLle Col. Cut— 209G. 



Please be sure that every order 
you send in is properly signed so 
that the goods may be handled 
without delay. 



Azo F. a glossy surface on a 
white stock — available in Soft, 
Hard and Hard X Contrasts. See 
last issue for further particulars. 



KODAK TRADE CIRCULAR. 



Chemicals 
]V1. Q. Restored 

Every dealer will be glad that on 
February 22nd we restored to the 
market Eastman M. Q. Developing 
Powders. The higher cost of in- 
gredients compels advances in price 
as set out : 

Eastman ^I. O. Developer Pow- 
ders — Paper wrapped : — 

Carton of 6 Powders, each - $ .38 
Carton of 12 Powders, each - .75 

Eastman AI. Q. Developer Pow- 
ders in tubes : — 
Carton of 100 Tubes, each - $7.50 

Kodak Non- Abrasion AI. Q. De- 
veloper Powders : — 
Cartons of 3 Tubes, each - - $ .38 
Trade Discount in any quantity, 33 Va%. 

Citric Acid 

We are forced to advance our 
quotation on this Acid, as follows : 

1 oz. bottle - - - - - $ .20 

14 lb. bottle ----- .60 

Yi lb. bottle ----- 1.00 

1 lb. bottle ----- 1.85 
Trade Discount, 25%. 

X-Ray TDeveloper 
Po^vvders 

The sale of Seed X-Ray Plates 
is growing rapidly, and there has 
arisen a demand for prepared de- 
velopers, which we are meeting with 
the following: 

6 Powders, enough to make 12 
ozs. of developing solutions 
all told ------$ .90 

Carton containing enough devel- 
oper to make — 

128 ozs. of solution - - - $1.20 
Trade Discount, SSYsVc 

Please note the difference be- 
tween these two new offerings and 
specify exactly which is desired in 
your orders. 



Sodium Bisulphiite 

1 lb. bottle - - - - - $ .35 
Prices on other sizes and Trade 
Discount, 33%7c remain unchanged. 

a 

Price Advances 

Effective March 6th. 
V.P.K._ Enlarging Camera - - $2.00 
Brownie Post Card Enlarging 
Camera ------ 2.00 

Xo. 2 Brownie Enlarging Cam- 
era - - _ - - - - - 2.50 

Xo. 3 Brownie Enlarging Cam- 
era ------ - 3.50 

Trade Discount, 25%. 

Standard Tripod - - - - 2.00 
Flexo Tripod ----- I.15 
Trade Discount, 25% in any quantity. 

Transparent Trimming Gauge 
for X^o. 1 and 2 Kodak Trim- 
ming Boards - - - - $ .25 
Trade Discount, 2)V-/^%. 

11 X 14 Kodak Dry Mounting 
Press (electric). Excessive cost of 
electric heating units, forces an ad- 
vance as below : — 
Xew List Price - - - - $70.00 
Trade Discount, 20%. 

X'o change in price of gas heated 
press. 

Xo. 12 Premos, fitted with B. & 
L. Kodak Anastigmat Lens 
and Compound Shutter - - $35.00 
Trade Discount, 32%. 

Discontintaed 

Our stock of 314 x'4i4 Film 
Plate Premos is exhausted and their 
manufacture has been discontinued. 

IMe^w Size of Drimounts 
and Inslips 

For prints 7 x 12 — size outside 
113^ X 16>^. Per 100 PerK^doz. 

Inslip L - - - $13.50 $1.25 

Drimount L - - 6.75 .50 

Xo change in Trade Discount. 

Correction 

The prices quoted on page 9 of 
N^ovember issue for Drimounts in 
lots of 50 should have been for 
lots of 100. Please note this. 



KODAK TRADE CIRCULAE. 



Ne^^ST Size of Eastman 

Dental X-Ray 

Filnns 

On account of numerous re- 
quests for dental films in the 
lj2 X 2 inch size, we have decided 
to supply these in addition to the 
three other sizes. They will be 
designated as Xo. IB. 

Dentists and Roentgenologists 
use the different sizes for certain 
specific work and it is advisable to 
always keep stocked, especially on 
the sizes your customers require. 
It may be they will find this new 
size more suitable for general use, 
than the ones they are now using. 

For the information of dealers 
who are not thoroughly familiar 
with the sizes and prices of East- 
man Dental X-Ray Films, we are 
repeating them : 



Prices, Eastnnan 

Dental X-Ray 

Filnns 

No. 1, II4 X Ij^ inches per 

dozen pairs - - - - $ .65 

Xo. lA, II/2 X 2^4 inches per 

dozen pairs - - _ - l.lQ 

No. IB, 11/^ X 2 inches, per 

dozen pairs . . _ _ 1.10 

Xo. 2, 2^4 X 3 inches, per dozen 

pairs ------ 2.30 



Discount 25%. 







Xtie Velox Book 

costs you nothing, for we gladly 
supply them in any reasonable 
quantity, but it can do a whole heap 
of good in saving your time, by the 
fact that it explains in ample detail 
most of the questions that the ama- 
teur bothers about. 




A superior camera for 
superior pictures 

Premoette Jr. 

No. lA, /.y.;. 

A 2^7 X 4% camera that's just a 
trifle larger than the pictures it 
makes, that is fitted with genuine 
anastigmat lens, that can be easily 
used by a beginner, and that is so 
light and compact that it can be 
conveniently carried anywhere. 
Price, $14.00 

Step in and let us show ^-ou this 
popular daylight loading camera. 

JOHN DOE & COMPANY 
1234 PREMO STREET 



Cut No. 343-D. 



SUNDRIES YOU SHOULD 
STOCK AND PUSH AT 
THIS SEASON 

Tripod Adapter for V.P.K. 
W^lox Water Colors. 
Automask Printing Frames. 
Metal Film Clips. 



6 KODAK TRADE CIRCULAR. 

Advance in Prices — Effective Nlarchi Gtln 

No. 3A 

Premo Xo. 8 with PlaiiatORraph Lens, Kodak Ball 4x5 3K x 5^^ 5x7 
Bearing Shutter, Carrying Case and Plate Holder -$15.00 $16.00 $ 20.00 

Do., with Kodak Anastigmat Lens i.7.7 - - - - 21.00 

Premo Xo. 9, with Planatograph Lens, Kodak Auto- 
matic Shutter, Case and Holder -_ - - - - -32.00 32.00 37.00 

Do., with Kodak Anastigmat Lens i.7.7 ----- 37.00 37.00 

Do., with Kodak Anastigmat Lens f.6.3 and Optimo 

Shutter ------------ 60.00 60.00 

Do., with Bausch & Lomb Kodak Anastigmat Lens f.6.3 

and Optimo Shutter --------- 66.50 66.50 85.50 

Premo No. 10 with Planatograph Lens and Kodak Auto 

Shutter, Carrying Case and Plate Holder - - - 65.00 

Do., with Bausch & Lomb Kodak Anastigmat Lens f.6.3 

and Optimo Shutter --------- 114.00 

Do., with Bausch & Lomb Protar VITA Lens f.7 - - 146.00 

Trade Discount, 32"^ f. 

5x7 6^ X 8H S X 10 

R.O.C. View with Case and Holder ----- $17.00 $19.00 $21.00 

East. View Xo. 1 with Case and Holder - - - - 25.00 28.00 30.00 

5x7 6}^ X 8J^ 8 X 10 7 X 11 

East. View Xo. 2 with Case and Holder - - - $35.00 $38.00 $40.00 $45.00 



Carrying Case for Xo. 2A Cartridge Premo - - - - - - - $1.10 

Trade Discount, 30'!^^'. 

Premo Xegative Rack X'o. 1- - - - - - - - - - - -$.20 

Do., Xo. 2 ----------- .25 

Trade Discount, 30?f. 

Carrying Case for Xo. 2A Box Brownie -------- $1.00 

Trade Discount, 30%. 



F*rice Advances on Kodak Carrying Cases 
Effective February 2 0th 

Grain Leather Case, velvet lined, for Vest Pocket Autographic Kodak 

Special -----------------$ 2.00 

Imported Satin Finish Leather Case for same ------- 3.00 

Tan Leather Carrying Case, with Loop, for same ------ 1.75 

Leather Hand Carrying Case, with Shoulder Strap, for Xo. 1 Auto- 
graphic Kodak Jr. or Xo. 1 F. P. Kodak ------- 2.50 

Do., for Xo. lA Autographic Kodak Jr., Xo. lA Autographic Kodak 

and No. lA R. R. Type ------------ 2.75 

Do., for No. 2C Autographic Kodak Jr. -------- - 2.75 

Do., for Xo. 3 Autographic Kodak ---------- 2.75 

Do., for Xo. 3A Autographic Kodak --------- 3.50 

Long Grain Leather, velvet lined Case with Strap, for Xo. 1 Autographic 

Kodak Special -- """""".' ^-"^ 

Grain Leather Case, velvet lined with Strap, for Xo. lA Autographic 

Kodak Special ------- 3.^0 

Do., for Xo. 3 Autographic Kodak Special -------- 3.d0 

Do., for Xo. 3A Autographic Kodak Special ------- 4.2o 



KODAK TRADE CIRCULAE. 7 

Leather Hand Carrying Case with Shoulder Strap for Xo. 1 Panoram 

Kodak ----------------- 3.75 

Do., for Xo. 4 Panoram Kodak ----- _-_._- 4 50 

Sole Leather Carrying Case and Shoulder Strap for Premoette Jr. 

Xo. 1, 2^ X 314 ------------- - 1.60 

Do., for Xo. lA. 21/^ X 4H ----------- - 2.40 

Do., for Premoette Sr. Xo. lA, 2^ x 4^ - - - - - - - - 2.50 

Do., for Premoette Sr. Xo. 3, 3% x 4% -------- 2.50 

Do., for Premoette Sr. Xo. 3A, 314 x 5}4 - - - - - - -_ - 3.25 

Grain Leather Velvet Lined Case, with Strap, for Premoette Jr. Xo. 1 

Special ----.---/--------- 2.40 

Do., for Premoette Jr. Xo. lA Special --------- 2.75 

bole Leather Case with Shoulder Strap for Film Premo Xo. 1 314 x 4J4 - 2.50 

Do., 314 X 5^2 _------- 3.25 

Sole Leather Case for Pocket Premo C 34 ^ 3 J/2 - - - -• - - 3.25 
Sole Leather Case with Shoulder Strap- for Filmplate Premo 34 ^ 44, 

1 Plate Holder or Adapter ----------- 3.00 

Do., 34 X 5-/^ -------..------ 3.50 

Grain Leather Velvet Lined Case, with Shoulder Strap, for Filmplate 

Premo Special, 34 ^ 44, 1 Plate Holder or Adapter - - - - 4.50 

Do., 34 X 514 --------------- 4.90 

Sole Leather Case for Premo Xo. 9 and 5 Plate Holders, 4x5- - 6.00 

Do., 34 X 53^ -..-_----- 6.00 

Do., and 4 Plate Holders, 5x7----------- ".oO 

Sole Leather Case, velvet lined, for Premo Xo. 10 and 6 Plate Holders, 

5 X 7 ----------_------ - 12.00 

Grain Leather, velvet lined Case, for Premo Xo. 12 - - - - - 3.25 

Trade Discount on all of aliove, 309c. 

On all Leather Cases for Kodaks and Premos. not included above, our 
selling price is advanced 50%. 



To Dealers Who Want to Gro^v. 

Have 3'ou looked for the Kodak farm cop}- that is 
appearing in all the good publications of heavy circulation 
among the farmers and in small towns? just bear this in 
mind and keep posted on the various forms in which we are 
sending the message of Kodaker3' for your especial benefit. 
Our success depends on 3^our success, so we must send the 
enc[uiries to you. Be prepared to make the most of every 
prospect that comes your way. 



KODAK TEADE CIRCULAR. 




Doesn't this sketch suggest the hundred 
and one chances for pictures in your home? 
Make the most of them with a 

KODAK 

What we should like to do is to put a Kodak or 
Browuie in your hand and let you see for yourself what 
a complete yet simple working instrument it is. 

KODAKS from $7.00 up. 
BROWNIES as low as $1.25. 

RICHARD ROE & COMPANY 



Single Col. Cut— B 114. 



Uoublc Col. Cut— A 144. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XIII. No. 12 TORONTO, CANAD.A. April, 1917 

TEAM UF»! TEAM UF»! 

Our Campaign of advertising to the farmer in 
the publications that constitute his favorite reading 
is now well under wa^^ 

This Spring Drive of ours is certain to produce 
results, but more and greater results will be forth- 
coming to dealers who team up with us. 

We are content to do the heavy work, but trust 
to you to see that the message reaches the remotest 
farm-home in your district, and to supplement our 
message by the sort of co-operation onh^ the man 
on the spot can give. Your assistants know about 
the campaign from The Kodak Salesman, but, all 
the same, remind them. 

Team Up ! Team Up ! 



2 KODAK TRADE CIRCULAR. 

Enclosures ^ ^ur stock of 4x5 Maple Leaf 

The last number of the Kodak Trays is exhausted ; and we are dis- 

Tradc Circular (March) advised continuing this size, the place of 

you that we were dulv installed in which is well filled by the 4x6 and 

our new plant at Kodak Heights, 3A (shallow) sizes of the same hne 

located several miles from the cen- of trays, 
tre of the city. 

Since getting into our new home. Changes in List 

correspondence has come up with p»j>ices and Discounts 

several of our customers, who or- o- , ti • . t. i 

dered goods from other houses to ^o. 1 Eastman Single Print Rol- 

be sent to us for enclosure with a '^'' 

,. , r T^ J 1 J -j-i j^i „ List Price $,v(KI 

shipment of Kodak goods, with tlie , 

* , , r ,1 ii 1 1 racle Discount 25/,. 
result that some of the other houses 

were unwilling to deliver their par- Potassium Bromide prices re- 

(.p]i; duced as follows — 

We sim]'/lv wish to remind you 1 oz. Can $.20 

hv this article that we are located |4 j]^- ^an .60 

. , . ^1 ^.^ :■ u 1-1 /^ "5. Can 1.10 

outside ot the C ity limits, which ^ ,1^ q^^ 2.00 

fact you should bear in mind in Trade Discount 257c. 

vour shipping directions. , , o i^ j i t-> 1 r) t 

^ x\ o. j: Kodak Dark Room J^amp — 

. . List Price unchanged. 

Caution Notice Trade Discount 33V:i% straight. 

^^'ith all Film Clips we are send- ,.,, p ^ . 

, . • 1 1 n c j_ycIS 11113. n oCHic — 

mg the important warning shown t- p- a-A - 

below, and you'll do well to impress ^-^^- ^^^^^ Ssvl^ 

its importance on your assistants, j^^^^^^ Lots 407. 

who should pass the information . t- 1 , t 

along to vour customers : ^^'''^^'^' ^o'" ^^^^^ ^amp- 

L\IPORT\NT ^^^^ Price, per dozen $ .40 

After using film clips in develop- ^ ^'''''^l^ Discount 407. 

ing or fixing solutions, rinse tliciit I'^ilm Pack Developing Hangers — 

zccll ill clean icafcr and dry them List Price, eacli $1.50 

before putting away. Trade Discount 257. 

_ Hypo from an acid fixing solu- ^j^^^^ Tripods- 

tion, if allowed to drv on tlie clips, t • t^ • 

.,, 1 .1 ,'i 1 • • List Prices unchanged, 

will corrode the metal, and impair ^^^^^ Discount reduced to 25%. 

their efficiencv. . , o, 1 1 f- r 

CANADIAN KODAK CO., If''^^'''' Shoulder Straps for 

Limited Premo Carrying Cases— 

^ ' ^ -x 52 inches $ .60 

9^ X 52 inches 75 

Discontinued. V2 x 60 inches 60 

We have taken ofif the market 5I x 74 inches 75 

.\rtura Non-Curling in both weights Trade Discount 30 '. 

and all three contrasts and cannot Tan Straps for \^iew Cases — 

fill any further orders for this grade 34, 40 and 44 inches $ .60 

of paper. ' 52, 60 and 74 inches 75 



KODAK TRADE CIRCULAR. 



AN ECONOIMICAL 
DEVELOPER 







Tlie return of Spring has bronglit ns a good many en- 
(jniries frdni dealers as to the l)est (le\"elo|)er tlie}' can procnre 
fur nse in the deep Fihii Tank fonnnhe. 

Of conrse. tliese enquiries C(^me from dealers who have 
no supply of Elon, and .we think this is the opportune time 
to remind (^ur dealers of what was said ah:>ut Tozol on page 
8 of Kodak Trade Circular for Deceml:)er. 1!>1(> — that in the 
deep tank formuhe Tozol could he satisfactorily substituted 
1)}' taking an amount of Tozol e(jui\alent to the combined 
amounts of Elon and H}-drochin()n i)rescribed in the formuke. 

Tozol will sol\-e ^•(n^• film dex'eloping problem and. b}' the 
same token. Tozol makes an admiral.)le de^"eloper for use with 
paper, for which purpose specific directions are given on the 
containers. 

THE PRICE. 

1 oz. Bottle I 1.10 

34 lb. Bottle 4.00 

y2 lb. Bottle 7.75 

1 lb. Bottle l.').(MI 

Trade Discount 33 1-3 per cent. 



KODAK TRADE CIRCULAR. 



About Color Filters 

It is perfectly obvious, since the 
Kodak Color Filters are yellow, the 
light that passes through them and 
makes the exposure, is not white, 
but yellow. In other words the 
blue rays to which plates and films 
are most highly sensitive are largely 
cut out. The use of the filter neces- 
sitates a longer exposure. The 
number of times an exposure is in- 
creased when a filter is used, is 
called the filter factor. The color 
filters of our manufacture are cal- 
culated for exposures that will re- 
cord shadow detail. With the Ko- 
dak Color Filter for instance, should 
the exposure that will record shad- 
ow detail be 1 second without a fil- 
ter, and 10 seconds with a filter, we 
give this filter a factor of 10. Con- 
sequently when the Kodak Color 
Filter is used for photographing 
landscapes and sky and cloud values 
are preferred to detail in nearby ob- 
jects on the landscape, a three times 
exposure (or factor of 3) will be 
ample, but if detail in dark colored, 
nearby objects is desired, the ex- 
posure through the filter should be 
ten times as long as the exposure 
required without the filter. 

In other words, if the sky is used 
as a basis, and the filter has a factor 
of 3, then a factor of 10, (or a ten 
times exposure) should be given in 
order to secure fully exposed land- 
scape detail. 

It will be well to let your custom- 
ers know these facts and make sure 
of the basis used by the manufac- 
turer in naming his factors. 



"Two-C" Juniors and Ptrownies 
sell virtually on sight. 



$3,000.00 in Cash 
Prizes 

In every picture that is made, 
there is a story. It may be the 
story of a vacation trip, or perhaps 
the story of a child at play. In 
any event the picture represents 
something worth while remember- 
ing — something that has a very 
definite value to the one who made 
it. We are offering $3,000.00 in 
cash prizes for pictures illustrating 
wherein the Kodak serves the pur- 
poses of those who enjoy them. 

Why not have your customers 
make a picture story showing how 
the Kodak serves them and let 
that suggest its pleasures, to those 
who do not know amateur photog- 
raphy ? 

Such pictures tell the story in an 
advertisement better than pages of 
text ; they are easy to interpret and 
only a glance is required to grasp 
their meaning. Each year the 
Kodak Advertising Competition 
brings in a wealth of material with 
which to illustrate our magazine ad- 
vertisements. To be useful to us, 
such pictures must tell of the charm 
of Kodakery and where Kodak 
goods are introduced, they must be 
up-to-date and the clothing worn by 
the subjects should be as nearly as 
possible, those in vogue at the time, 
since most of the pictures accepted 
will not be used in our advertise- 
ments before next year. 

The 1917 Kodak Advertising 
Contest, which closes October 20th, 
offers fourteen prizes ; the first 
$750.00; the sixth $150.00 and the 
last eight prizes of $100.00 each, for 
the best pictures for illustrating 
Kodak advertising. Outside of 
the prize pictures, we buy, every 



KODAK TRADE CIRCULAR 



year, a number of pictures of merit 
— and we pa}' good prices. 

We are ready now to supply cir- 
culars giving the full details of the 
competition. How many can you 
use? — From E. K. Co.'s Trade 
Circular. 

a 

Subject to Change 
Without Notice 

At this time when supply and 
demand are fighting to see who i- . 
master, eleventh hour changes in 
prices are often necessary. Some- 
times the price changes have to 
be made shortly after the Kodak 
Trade Circular has gone to press 
and cannot be reported until the 
following issue. Consecjuently the 
dealer sending in orders for the 
articles afifected, during that time. 
expects to get them at the old ])rice. 
Then, again, our salesmen may take 
orders at the old prices before re- 
ceiving their notices of changes. 
\\'hile all this is unavoidable on our 
part, it often results in correspon- 
dence between the dealer and our- 
selves before the matter is adjusted. 

It is perfectly obvious tliat in 
making a necessary price change, 
that change affects each and all 
alike on the date it is announced as 
effective. For the present therefore 
we are obliged to make all prices 
subject to change without notice. 



Chemical F*rices 

Hydrochinon — 

1 oz. Can $ .40 

^ lb. Can 1.20 

V2 lb. Can 2.20 

1 lb. Can 4.25 

Sodium Carbonate — 

1 lb. Bottle $ .30 

1 lb. Can 21 

5 lb. Can 85 

Xo change on 5-lb. Bottles or 25-lb. Cans. 
Discount unchanged. 



THE 

GRAFLEX 




THIS IS THE CAMERA THAT HAS 

NEITHER FOCUSING SCALE 

NOR FINDER 

It shows you the piaure you are taking, 
right side up, the size it will appear in the 
finished print, and the image is brilliantly 
clear up to the very instant of exposure. 

Graflex Cameras are fitted with a Focal 
Plane Shutter that will let you make fully 
timed snap shots in the shade or even 
indoors. On bright days you can make 
outdoor exposures as short as one-one thous- 
andth of a second. 
Come in and let us show you how and why. 

(Dealer's Name Here) 



Single Colunin Cut. C.raflex Nd. 1. 

THE advertising cut .shown 
above is furnished com- 
plete and the dealer has only 
to supph' the printer with the 
name and address to be in- 
serted at the bottom. 

Please send orders for such 
cuts to advertising depart- 
ment. 



Kodak teade clRcrLAR. 




When you press the 
button, let it be 



\ X^ Kodak Film 

Ac\(3$ that does the rest. 



RICHARD ROE & CO., 1201 Tripod Avenue. 



Street Car Sign, No. 697 



?i«^^31^ 



r^- ■ > ■ ---If/-' 





The warm, balmy 
days invite your 



KODAK 



RICHARD ROE 6: CO., 1201 Tripod Avenue. 



Street Car Sign, No. 69« 



Car Cards 

\\ ith April conies the opening of 
the campaign for more and better 
Kodak business. In no way can 
this be more advantageously launch- 
ed than by using the car cards and 
advertising cuts, (tor your local 
newspapers) both of which we 
furnish free on request. 

The two car cards here illustrated 



are ]:)rinted in colors and your name 
and address will be inserted in the 
s]>ace where you see the name Rich- 
ard Roe & Company. A great many 
have contracts for space in the cars 
beginning this month and as there 
is a big demand for the cards, send 
in your order early and start using 
them when people are thinking 
about buying Kodaks and films. 
Timely advertising pays. 



KODAK TRADE CIRCULAR. 




A New Kilm Clip 

The new Kodak Junior Film Cli]) 
Xo. 2 is similar to the No. 1. but 
on account of being wider, may be 
used with wider film and will hold, 
the film flat. It is particularly 
adapted for use with 3 A film, but 
may be used as well with larger or 
smaller film. Has jaws to prevent 
the wet film from slipping. The 
clip is furnished in one size only, 3 
inches wide. Ready about May 1st. 

PRICE. 
Kodak Junior Film Clip, No. 2, 

each $0.30 

Discount. 25%. 

a 

At Your Service 

Kodakcry goes to hundreds of 
amateurs in your part of the coun- 
try month after month, carrying its 
helpful message of photography 
simplified. 

Kodakery is at your service 
month and month, and all you have 
to do to secure its efficient aid is to 
take a minute or two, at the com- 
pletion of each camera sale, to make 
sure that the subscription form is 
filled out and sent us. 

At your service also is The 
Kodak Salesman, going month by 
month to each one of your assist- 
ants, to whom you ask us to send 
it, or who in any way lets us know- 
that he wants to get this helper. 

Kodakcry and The Kodak Sales- 
man make things easier for you to 
sell goods and more good.s — both 
are at vour service. 




Spring is alive with 
invitations to 

KODAK 



And picture-making is 
so easy with a Kodak — 
there's no trick to the 
click of its shntter— c^vj'- 
0916', even the y-oungsters, 
can make good pictures 
the Kodak wa}-. 

Kodaks from $7.00 up. 
Brownies from $1.25 up. 

RICHARD ROE & CO. 



Single Col. Cut— 1-101! 
Double Col. Cut— 140A. 



Business 

is 

Good 



KODAK TRADE CIRCULAR 














Snap-Shots from Home 

Give cheer to the boj^s in camp and on ship board 
b\' sending them pictures from home. There are 
likely to be some tedious, homesick days and a little 
cheer - up in the way of photographs of the home 
folks and the home doings will do them a lot of good. 

And some day when j^ou want to give something 
a little more substantial send along a Vest Pocket 
KODAK and ask j^our Soldier or Sailor Bo}^ to send 
pictures to you. 

Vest Pocket Autographic Kodak - $7.00 



RICHARD ROE & COMPANY 



D'luhlc Cohimti C\it -1'_'5 A. 



Triple Column Cut— l-i>-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XIV. No. I 



TORONTO, CANADA 



May, 191 7 



The 1917 Catalogues 



There is always something new 
and worth while to talk about in 
the Kodak catalogue. 

Sometimes it is something abso- 
lutely new. Sometimes it's some- 
thing that has been tried out for a 
few months rather quietly. That's 
the case this time. 

The Kodak Range Finder was 
on the 3A Special Kodak last year. 
We believed in it but we really 
didn't make very much noise. 
We foresaw that we would 
have difficulty in filling orders 
any way. Heavy publicity would, 
we believed, mean just so many 
more disappointed customers. We 
were right, for there has hardly 
been a time in the last year when 
we could fill orders for 3A Special 
Kodaks on sight. 

The Kodak Range Finder has 
now proved itself. It is more than 
theoretically and experimentally 



right. It has made good in use ; 
it means much to the amateur 
photographer. The larger the stop 
opening the less depth of focus and 
therefore the greater the need for 
accurate focusing. The 3A Special 
is the first Kodak to be fitted with 
the Kodak Range Finder. It has 
demonstrated its efficiency and this 
year we give a full description of 
the Range Finder in the Kodak Cat- 
alogue — make it a feature among 
the new good things that the dealer 
will appreciate. 

The Kodak Range 
Finder 

Open the Kodak and pull out 
the standard to the limit of mo- 
tion, then lock it by j)ushing up on 
the handle. It will then be found 
that the indicator will come just 
behind the 100-foot mark over the 
focusing scale. 



KODAK TRADE CIRCULAR. 



Draw out the milled head at the 
right side of the bed. This is to 
be used for racking the front back 
and forth. 

Hold the Kodak in the horizon- 
tal position and at such a distance 
from the eye that the image is seen 
clearly and sharply in the three 
mirrors of the Range Finder which 
is located at the bottom of the 
standard. 

The image is most easily seen 
by looking with one eye through 
(not at) the Range Finder, and 
the eye should be quite close to it. 
Select some horizontal line near 
the center of the subject, such as 
the collar, hat brim or belt, if a 
portrait ; or a window-frame or 
roof, if a building, 
1 and rack the lens back 
and forth by means 
(;f the milled head un- 
til this line is con- 
tinuous in the three 
mirrors of the finder. 
Ry racking back and 
forth the continuity 
of the line can be 
broken and mended at 




, RANGE --.-..-^ 

bv'^k'^''''' continuous, the focus 



AS IMAGE WILL Ap- will IVJicii fhc lljie U 

PEAR WHEN- RANGE "'"• '' " <• " '"«- ll"t M 
FIXI EK 

T<:io FAR BA 

IS correct. An easy 
method for determin- 
ing the distance when -..^ — . . 



taking a portrait, is to 
have the subject hold 
his hand in the hori- 
zontal position 
across the chest, 
then focus upon the 
line formed by the 
lower part of the 
hand. The image will 
appear inverted in the 
Range Finder, wdiere- 
as it is right side up 




1 in the view finder. 
: The composition of 
the picture should be 
roughly determined 
Ijy using the view fin- 
der in the usual man- 
ner, then the distance 
of the subject should 
be found by means of 
the Range Finder, 
AS IMAGE WILL AP. aftcr wliicli the view 

P E A K W H E N T H E ^ , , , , 

KoiiAK IS coKKEiTLv rmcler should asraui 

FocrssEi) , , . , ^ 

be used m order to 
make sure that the 
])icture is properly composed. It 
is obvious, however, that any 
change in distance from the sub- 
ject to camera would mean r e- focus- 
in sr. 





AS IMAGE WILL AP- 
PEAl; WHEN RANGE 
FlXLiER IS RACKEIi 
TOci FAR FORWARD 



Showing Range Finder on 3A Auto- 
graphic Kodak Special 

The Kodak Range Finder marks 
another epoch in the history of 
amateur photography — another im- 
portant step in Kodak achieve- 
ments. It does away with guess- 
work in the estimating of distances 
and that means better average pic- 
tures. The Range Finder is not 
an attachment, but it is ar: integral 
part of the camera itself. 

Anything that makes picture- 
taking easy : that does away with 
the possibility of error, or improves 



KODAK TRADE CIRCULAR. 




No. 1\ Autographic Kodak. - 
11917 Model! 

photographic quahty, means an 
increase in the army of amateurs. 

The Kodak Range Finder will 
make for greater efficiency. There 
are a good many intelligent people 
— people with money to spend and 
with a fondness for good pictures, 
who. unfortunatel}- are very poor 
judges of distance. The Kodak 
Range Finder will help them, and 
will help you in selling 3A Auto- 
graphic Kodak Specials. 

It is another step in Kodak 
achievement. 

In new Kodaks the important 
improvements this year are in the 
No. lA Autographic Kodak (1917 
model — ready about August \st). 
In the first place there has been a 
reduction in size of more than 




Stereo kodak, Model 1 



eleven cubic inches and as this re- 
duction is in thickness it counts. It 
means a more easily pocketed in- 
strument and it has been made 
without any sacrifice in length of 
focus of lens, or shutter efficiency. 
Xot only is there this improvement 
in the size and shape of the camera 
but there is an improvement in the 
looks and convenience. 

Since August. 1914, every manu- 
facturer has been up against the 
problem of rising costs. In many 
lines of goods we have had the 
same problems to deal with, but in 
Kodaks. Brownies, film and paper 
we have been able, owing to the 
great growth of our business, 
which means of course a reduction 
in "'overhead," to keep our costs 
down near enough to the old 
figures so that no advance has 
been necessarv. This improved 
Xo. lA lists with R. R. lens at 
$17.50 as against $17.50 for the old 
model, but with improvements at 
no advance in price. 

The Xo. lA Autographic Kodak, 
as shown and listed in 1916 Kodak 
catalogue, will be furnished until 
the 1917 model is ready, so that 
orders should distinctly specify if 
present model or 1917 model is de- 
sired, in which latter case the order 
will be held and filled when stock 
is available. 

There has always been a mod- 
erate demand for Stereo cameras 
of quality, and there always will be 
for there is an attractiveness to the 
perspective of the stereoscopic pic- 
ture that cannot be found in single 
prints. \\q are, therefore, now list- 
ing a high grade Stereo Kodak with 
carefully matched Kodak Anastig- 
mat f.7 .7 lenses at 845.00. The pic- 
tures are of the standard Stereo 
size and the camera will, we believe, 



KODAK TEADE CIECULAR 



help to popularize the delights of 
stereoscopic photography. Ready 
about August 1st. 

Brownies are unchanged save that 
Nos. 2 and 2A Folding now have 
round ends like No. 3 A. TheNo.3A 
Folding Brownie was not announc- 
ed with round ends in last year's 
catalogue, but was put on the mar- 
ket in September. Of course, this 
meant a bothersome shortage even 
at that season, a condition that will 
not exist this year. The wonderful 
value given this compact, efficient, 
dependable, autographic camera at 
$10.00 and $12.00 assures it of a 
big sale with every dealer who 
stocks and features it. 

There are new and attractive 
sundries, as well as these new 
staples and they mean — more busi- 
ness. A catalogue will be mailed 
each dealer shortly, though we have 
been held up unmercifully for one 
reason and another. Shipments in 
bulk will follow rapidly and in a 
few weeks the entire trade will be 
supplied. 



Autographic 

Records 

Just as we cherish the old albums 
and daguerrotypes ; the family 
trinkets and interesting period 
furniture, because of their associa- 
tions, so will someone cherish the 
Kodak pictures that we make 
to-day, because they represent us 
of this period. 

The Autographic feature offers 
the means to make the date and 
title a part of the film — and at the 
time. It forms an indisputable 
record that will be appreciated 
more and more as the years go by. 
It is an easy thing to keep a record 
that will be remembered — a title 



if one chooses, but a date on every 
negative. 

Impress your clerks with the im- 
portance of the autographic feature ; 
the great selling advantages that it 
offers, and if a customer is not per- 
fectly clear as to how it works, tell 
him the story — it's short. 

In writing, press firmly and 
evenly on the stylus, expose ac- 
cording to the schedule in the 
Manuals, to the North sky, never 
to the direct sunlight. 
a 
JVIajestic Dryers 
Advanced. 
(Jwing to the increased cost of 
materials it was necessary to ad- 
vance (April 24th) the prices of 
Majestic Print Dryers. Until fur- 
ther notice these prices will be as 
follows : 

Majestic Print Drvers 
No. 1 - - - - - " - $33.00 

No. 5 - - - - - - 66.00 

Discount, 25'/f. 



Farm Business 

Your assistants are not being 
permitted to forget about the busi- 
ness you can and will get from 
the farm homes this year. The 
Kodak Salesman is carrying force- 
ful reminders, accompanied by re- 
productions of the advertisements 
being used in this campaign. But 
you will see at once the aptness of 
this farm proverb "The eye of the 
master fattens the ox" and not per- 
mit yourself to lose sight, for a 
moment, of this grand opportunity 
for getting new business — business 
that will grow greater and greater, 
as you put your personal push be- 
hind it. 

"Kodak on the Farm" booklets 
are efificient helpers in the close 
work and you can have any reason- 
able number for the asking. 



KODAK TRADE CIRCULAR. 



Another Record Premo Year 



Nineteen sixteen will go down as 
the biggest of all Premo years un- 
less we beat out that record in this 
and future years — a task which we 
have already set out to do. We 
have a better catalogue this year, 
there's going to be better advertis-" 
ing all the way through, and we 
have bettered the line. 

You will receive, shortly, advance 
copy of the new catalogue, and you 
will notice that with a view tq con- 
centrating on the most popular of 
the film pack and plate cameras, we 
have discontinued several models in 
these types. On the other hand, to 
round out the Premo line of cart- 
ridge cameras, we have added the 
2C and the 3 A sizes. 

The Film Pack Cameras 

The dealer who does not con- 
sistently push the sale of film pack 
cameras this year is going to lose 
money, which just a little enthu- 
siasm and just a little support of 
the advertising which we are going 
to place on this line, would coin 
for him. The stirring events which 
are happening all around us mean 
more picture-making by more peo- 
ple than ever before. The simplicity 
of the Premo Film Pack cameras 
has made thousands of customers 
and boosters for them. "They do 
the work the easy way" is a 
phrase which we shall feature in 
much of our advertising this year, 
and we look to our dealers to show 
the public just how easy it is to 
load, unload and operate these 
cameras. The film packs them- 
selves operate perfectly. The causes 



for the troubles that on occasions 
cropped out in past years have been 
eliminated. Last year, though we 
sold a great many more film packs 
than ever before, the packs ran vmi- 
formly fine in every quality, so that 
we have no hesitancy in saying that 
Premo Film Packs are just as de- 
pendable — may be recommended 
and used with the same confidence 
— as any other sensitized products. 
The Premo Jr., Premoette Jr. and 
Premoette Sr. cameras offer a line 
with great possibilities to the enter- 
prising dealer. The Film Premo 
No. 1 has been discontinued, being 
so nearly paralleled by the Premo- 
ette Sr. 

F*remo Folate Cameras 

The Pocket Premo C and the 
Filmplate Premo models have been 
discontinued, as we feel that con- 
centrated efforts on the Premos 
Nos. 8, 9, 10 and 12 will produce 
better results in this field. As a 
moderate priced plate camera of 
the compact style, the Premo No. 
8 is an unequalled camera. For the 
advanced amateur who requires 
long bellows draw, ground glass 
focusing and the other facilities for 
special work provided in cameras 
like the Premos Nos. 9 and 10, 
these models are so complete and 
attractive as to leave nothing fur- 
ther to be desired. And then there 
is the No. 12. Small in size but 
with such unusual capabilities, we 
were unable to produce these cam- 
eras fast enough last year to meet 
the demand. Many dealers were 
disappointed and many customers 



KODAK TRADE CIRCULAR 



lost through our sheer inability to 
keep up with our orders. However, 
during the winter, we have speeded 
up on production, so that we look 
for no disappointments this year. 
You will find it profitable to insist 
that your sales people know this 
model thoroughly and that they dis- 
play it at every possible opportun- 
ity. This is a camera that can be 
sold not only to new customers, but 
to many who already have cameras 
of other styles. The Premo No. 12 
is going to be a feature camera for 
1917. 

Cartridge F*rem.os 

The success of the Cartridge 
Premos has been most pronounced. 
To the box styles we are adding a 
2C size. This size has caught the 
public fancy, and an inexpensive 
simple box camera for 2li x 4^ 
pictures should sell like the pro- 
verbial "hot cakes." 

The 2C Cartridge Premo is simi- 
lar in appearance and general con- 
struction to the 2 and 2A models, 
but the box is made of wood in- 
stead of board, and it is, of course, 
larger in size. Fitted with meniscus 
achromatic lens. Eastman Rotary 
shutter, two finders and two tripod 
sockets. Price, $4.00. Discount to 
the trade. 32%. Carrving Case, 
$1.23. Discount, 30%. ' 

To the folding styles we have 
added the 2C and 3A Folding Cart- 
ridge Premos. The capabilities, the 
appearance and the prices of the 
Folding Cartridge models proved so 
attractive to the public last year, 
that these two added popular sizes 
will quite possibly tax our facilities 
for producing them fast enough to 
satisfy the demand. They are made 
upon the same lines as the two smal- 
ler models, thev have the same 




No. 2C Cartridge Premo 

types of lenses and shutters, but are 
equipped, in each case, with cable 
as well as finger release. It will be 
distinctly to your advantage to an- 
ticii)ate your requirements in these 
cameras, for they are of such ex- 
ceptional values at the prices listed 
that you can hardly afiford to take 
the chance of being without them 
at the height of the season. 

PRICES: 
Xo. 2C Folding Cartridge Premo 
with Meniscus Achromatic lens 
and Ball Bearing shutter, - - $ 8.00 
Ditto, with R. R. lens, - - - 10.00 
Carrying Case, - - - - - 1.10 
Xo. i\ Folding Cartridge Premo 
with Meniscus Achromatic lens 
and Ball Bearing shutter, - - 9.00 
Ditto, with R. R. lens, - - - 11.00 
Carrying Case, - - - - - 1.10 
Regular Discounts apply. 

Camera F*rice Changes 

The continued advance in the 
cost of practically all materials en- 
tering into the construction of cam- 
eras has become so serious a prob- 
lem that we were obliged to ad- 
vance the price of our plate and 
view cameras, as announced in the 
March issue of the Trade Circular. 
For the time being no advance will 
be made on eitlier film pack or cart- 
ridge film Premos. but it must be 



KODAK TRADE CIRCULAR 




No. 2C Folding Cartridge Premo 

understood that owing to the un- 
settled conditions, all such prices are 
subject to change without notice. 



Advertising 

Literature 

Premo catalogues will be sent to 
you for general distribution, as in 
the past, just as fast as the printers 
can deliver them to us. In the near 
future the regular spring supply of 
window signs will be sent you (we 
hope to make them more attractive 
this year). The summer booklet 
and other direct helps will be sup- 
plied you as usual, all of which ma- 
terial, together with our general ad- 
vertising, the good will of the pub- 
lic towards the Premo line and your 
co-operation should create a new 
Premo record for you and for us 
this year. 

a 

JVIake Your Orders 
Plain 

^^'e often receive orders for 
Wratten & W'ainwright Filters, 



which do not specify whether Film 
Filters are wanted, or Filters 
cemented in "B" glass. Again 
some orders specify the size of the 
filters, but fail to state whether 
circular or square filters are desired. 
This is confusing and before the 
goods can be shipped, it is neces- 
sary to write the dealer to find out 
just what he wants. Please make 
out your orders so plainly that no 
mistakes can occur, and thereby 
save time, correspondence and 
patience. 



F*rice Changes 

Lantern Slide CoverGlass 

Per Doz Per Case 

....$ .35 $25.00 (1363 lights) 
40 25.00 (1108 lights) 

Trade Discount, 40%. 



3;4-^4 



Eastn-ian Toning Bath 
Heater 

Price advanced to $8.00 each. 

Trade Discount, 33y3%. 

Klasheci Opal Glass 

7x 7 $1.60 per sheet 

8 X 10 1-85 per sheet 

10 X 10 2.30 per sheet 

10 X 12 2.50 per sheet 

11 X 14 • 3.75 per sheet 

14 X 14 5.00 per sheet 

14 X 17 5.65 per sheet 

Trade Discount, 25%. 



Discontinued 

The following items can no 
longer be supplied because our 
stock is exhausted and we are un- 
able to replenish it, but other items 
acceptably fill the place of those 
discontinued. 

No. 1 Depose Scales. 

Wa X 6>4 Glass Fixing Boxes. 

Xos. 320 and 330 ^letal Tripods. 



KODAK TRADE CIRCULAR. 



NeA?v" I-*rinting jVIaslc 

for 3A Printing 

Frames 

We are adding to the printing 
masks for 3A Printing Frames a 
new size for use with 2% x 4J-^ 
negatives (2C size.) This new 
mask is designated, No. 8X. 

Outside Inside 

Dimensions Dimensions 

No. 8X 33/4x6 2^x4% 

Price, $ .06— Discount, 33%%. 

a 

Advances in F*rice 

We were obHged to advance the 
prices of the following: 

Rubber FocTJ.sing Clotb 

36 inches wide, per yard - - % .Ih 
Discount, 25%. 

IVEoiilcieci Graduates 

4 ounce - - - - - - -$.15 

8 ------- - .20 

16 ------- - .30 

Discount, 259c. 

Eastman Reducer and 
Stain Rennover 

Per carton of 5 tubes, - - - $ .50 
Discount. 40%. 

Re-Developer Velox: 

Package of 12 tubes, - - - $ .85 
Discount, 33yz'7c. 

Tank Developer 
Rowders 

For 5x7 Plate Tank, pkg. 6 pow- 
ders, -------$ .40 

For 8x10 Plate Tank, pkg. 6 pow- 
ders, ------- .75 

Discount, 3)3'^fw'^/( . 

Nepera AtJ.x:iliary 
Row^ders 

(For use with Nepera Solution.) 

Per carton of 12 powders, - - $ .25 
Discount, 25%. 



Eastnnan Timer 

We have found it necessary to 
advance the price of the Eastman 
Timer. From April 24th and until 
further notice the price will be 
$2.50. Discount, 25%. 



"How t(j Make Good Pictures" 
costs your customer but a quarter, 
but that's no measure of its worth 
to him and to vou. 




3^ Autographic 

Kodak, Special 

with Kodak Range Finder 

The Kodak Range Finder with 
which this Kodak is fitted is a 
practical device new to amateur 
photography — it finds the focus. 
Guess work is eliminated — you 
kiioii' what you had to estimate 
before. 

The lens and shutter equipment 
is exactly what the words 'Kodak 
Special" indicate. 

other Kodaks from J7.C0 up. 
Brownies as low as $1.25. 

RICHARD ROE & COMPANY 



Single Col. Cut— 207H. 
Double Col. Cut— 207G. 



KODAK TRADE CIRCULAR. 




Showing cabinet ready for use. 



Kodak Film Cabinet 



Something you will want at once. 

The Kodak Film Cabinet solves 
for you the ever-present question 
of keeping your film stock in con- 
venient, satisfactory form. 

We have had many requests from 
the trade from time to time for 
some means of accomplishing this. 
We have likewise had many sug- 
gestions and plans submitted to us 
intended to serve the purpose. 
While appreciating the need of 
such a device, nothing of an en- 
tirely practical and satisfactory na- 
ture had ever been brought to our 
attention until the cabinet illus- 
trated above was designed. 

This cabinet is made entirely of 
metal with imitation Circassian 
Walnut finish. It will harmonize 
well with any style of store furnish- 



ings and is made in such a con- 
venient size and shape as to fit in 
about anywhere in the store that 
you desire to locate it. It is 23^4, 
inches wide, 17^ inches high and 
6 inches deep. The interior is 
divided by metal partitions into 15 
different compartments accommo- 
dating the following stock of films : 

14 cartons No.l27 (Vest Pocket) 
26 cartons No.l20 (2%x3y4) 



12 " 


" 116(2^x4><^) 


6 exposures 


12 " 


" 116 '" 


12 


12 " 


" m(2Vsx47/s) 


6 


12 " 


" 130 


10 


12 " 


" 118(354x4^) 


6 


12 •• 


" 118 


12 


12 " 


" 124(3^x4^) 


6 


12 " 


" 124 


12 


12 " 


" 122(3^x5^) 


6 


12 ". 


" 122 


10 


12 " 


" 101 (33^x3/2) 


6 


12 " 


" 101 


12 



10 



KODAK TRADE CIRCULAR. 



The cabinet is filled and renewed 
very easily and very quickly. The 
front door is hinged at the top, 
and upon being raised, the various 
film cartons are merely dropped 
into the proper compartments and 
the door closed again. By a simple 
rrangement in the back of each 
compartment, the bottom film car- 
ton is always pushed forward be- 
yond the face of the cabinet, 
aitording ample room for the 
fingers in withdrawing the carton. 
As each carton is withdrawn, the 
one directly above it automatically 
drops into the same position as the 
one just taken out. Each compart- 
ment is plainly lettered with the 
number of the film in it, the size, 
and the number of exposures. 

Among the advantages and fea- 
tures of this cabinet, we especially 
recommend to your consideration 
the following: 

Dealers in the smaller towns or 
whose film sales average about the 
(luantity provided for in this cab- 
inet will find not only that it is a 
great aid in ordering film, but also 
that it will materially reduce the 
possibility of an accumulation of 
expired film. 

The slots in the door will warn 
you when any particular size is 
getting low, and by merely open- 
ing the door, you can see just how 
your stock stands. 

If the cabinet is proper 1}' looked 
after and filled, the older emulsions 
will always be disposed of first, for 
being filled from the top, the latest 
emulsions must necessarily be at 
the top. 

Those dealers who carry larger 
stocks will find the cabinets just as 
convenient and satisfactory, for 
they can carry their auxiliary stock 
in unbroken packages as received 



from the factory, and fill the cab- 
inets as they become exhausted, 
from such auxiliary stock, accord- 
ing to emulsion. 

The cabinet> in addition to 
keeping the film in order, keep the 
stock clean as well. 

The cabinets are intended pri- 
marily for Autographic Film which 
constitutes by far the bulk of the 
film sold. It will, of course, accom- 
modate regular X. C. Film as well, 
but both styles of films should not 
be mixed in the same cabinet. 
Those dealers who have sufficient 
sale for both styles of films should 
secure two cabinets — the one for 
-Vutographic, the other for non- 
autographic. Kodak Film. If it 
be attempted to carry both stocks 
in one cabinet, confusion is sure 
to result. 

We have contracted for a large 
(|uantity of these cabinets so as to 
off^er them to our dealers at as little 
expense as possible. The price is 
$5.00 net each. The cabinets will 
be ready for shipment in June, 
but as it is quite likely that the first 
lot of these cabinets will not be 
sufficient to meet the demand, we 
suggest that orders be sent in at 
once. 



Don*t let your 
Kodak supplies 
get low. 



KODAK TRADE CIRCULAR. 



11 




Write if on the film— at the time. 
VoLi can do it w ith an 

Autoijraphic 
Kodak 

RICHARD ROE 6: COMPANY, 

1201 TRII>OD WCNLH. j 

J 



Kodak Street Car Sign No. 788 




Keep a 

KODAK 
STORY 

of the Baby 

RICHARD ROE <S: CO. 

1201 TRIPOD AVENUE. 



Kodak Street Car Sign No. 789 



Advertising Tvlaterial 

Two very attractive Kodak street 
car cards are illustrated above. 
These cards are timely, and espec- 
ially prepared for June advertising. 
Get your order in early, before the 
supply is exhausted. 

Each year our Advertising De- 
partment endeavors to outdo the 
results of the previous year, in pre- 
paring eye-compelling, sales-promot- 



ing window cards. We believe the 
window cards that will reach you 
in June are the most attractive we 
have ever sent out. \\'e'll leave it 
to you to decide. 

Reinforce your street car adver- 
tising, and your store displays, by 
a judicious use of local newspaper 
advertising space. Do not hesitate 
to send for advertising cuts, if you 
need them. Thev're free. 



12 KODAK TRADE CIRCULAR. 

Kodak Pictures 
from Home 

Officers in the trenches tell us that the 
biggest job the junior officer has, is looking 
out for the welfare of his men. When the 
regimental mail is distributed, the officers go 
around to the boys who don't receive letters 
and try to cheer them up. 

No matter whether it's in the trenches, in 
camp, or on ship board, they need the courage 
that a letter will give them and nothing will 
be appreciated more than Kodak pictures 
from home. 

Tell the fathers and mothers, the wives 
and sweethearts, through your local adver- 
tisements, to send Kodak pictures of the 
home surroundings and this offers an oppor- 
tunity to suggest that a Vest Pocket Kodak 
be sent along too. 

You can stimulate a greater demand for 
Kodak films and Kodak supplies. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR L\-TERESTS AND OUR OWN' 



Vol. XIV. No. 2 



TORONTO, CANADA 



June, 1917 



Build Your Business on Facts. 



Ill July. 1916. the Federal Trade 
Commission of the U. S. published 
a pamphlet entitled : "A System of 
Accounts for Retail Merchants." 

Our dealers will be interested in 
the following quotations from the 
introductory letter of ^Ir. Edward 
X. Hurley, Chairman of the Com- 
mission : 

1. That the majority of retail 
merchants do not accurately know 
the cost of conducting their busi- 
ness and 

2. That there must be decided 
improvement in this direction be- 
fore ' competition can be placed 
upon a sound basis and before we 
can expect a decrease in the heavy 
business death rate among retail 
merchants. 

We understand that the Trade 
Commission canvassed the situa- 
tion carefullv, thoroudilv and 



systematicall}'. and it seems to us 
that if such a condition exists to 
warrant above mentioned conclu- 
sions — and we know from our own 
experience that they exist to some 
extent in ottr own line of business 
— every line of btisiness ought to 
do its "little bit" to bring about 
a change for the better. This is 
what we are trying to do in this 
article. 

It is astonishing that the ques- 
tion of ascertaining Cost of Con- 
ducting Business should be such a 
stumbling block, because of all the 
problems confronting business men, 
this one is the simplest and is easy 
to solve. It requires a simple dis- 
tinction between a few expenses, 
such as freight, express and dray- 
age on incoming merchandise which 
enter into the Cost of Goods Sold. 



KODAK TKADK CIHcrLAH 



and other expenses entering into the 
Cost of SelHng. 

W'here there is no intention to 
keep a set of books with an effort 
of compihng information from 
which bnsiness results can be 
analyzed, and where for this or 
that reason the system is primitive, 
it will suffice if all the selling ex- 
])cnscs are charged to the usual 
General Expense Account. Strange 
to say there is any number of small 
businesses throughout the country 
where the proprietor pays out nu- 
merous checks day in and day out 
and is perfectly satisfied with the 
knowledge that all he has to do is 
to see to it that there is, on the 
one hand, enough money in the 
Rank to pay for the checks he issues 
and that, on the other hand, all he 
needs to do is to see that the can- 
celed checks which he gets back are 
those issued l)y him. There is no 
eft'ort made to keep a Cash Book 
in which the incoming and outgoing 
funds are recorded, footed up everv 
month, footed up for the year, and 
used for the purpose of getting a 
comprehensive bird's-eye view of 
the year's business transactions. 

How is a man who operates his 
business in this fashion going to 
know the aggregate of his yearly 
expenses, his yearly purchases and 
sales? How could he answer these 
very simple questions : 

\\'hat was the Percentage of 
Cost of Conducting your Business 
last year ? and 

AMiat was the Percentage of Gross 
Profit on your Sales? 

The first question is easily an- 
swered by entering expense pay- 
ments in a Cash Book or by sum- 
marizing the same on loose sheets 
and dividing the total by the 
amount of vearlv sales. 



The second question is not an- 
swerable at all if no inventories 
were taken at the beginning and 
end of the fiscal or calendar year. 
But supposing that inventories 
were taken, but purchases and 
sales had not been summarized, 
there would still be no way to 
answer the question correctly. 

There is a very important re- 
lationship between the two per- 
centages above referred to ; the 
difference between the two spells 
either success or financial ruin. 

And }et how many business men 
realize the necessit}' and the im- 
portance of these two percentages, 
which reflect the result of their 
daily efforts and labors ? 

The Federal Trade Commission 
answers this question, and it says 
as far as Retail Alerchants are con- 
cerned that the majority does not 
accurately know these figures. 

Now, as a consolation, if it can 
be called that, this majority of 
Retail Alerchants can point to an- 
other conclusion of that very same 
Commission dealing with an investi- 
gation of American manufacturing 
concerns : 

"That an amazing number of 
manufacturers. particularly the 
smaller ones, have no adequate 
s\stcm for determining their costs, 
and price their goods arbitrarily." 

Now, here Air. Retail Merchant 
could lean back and say : 

"Well, I may not be able to know 
what it costs me to conduct my busi- 
ness, but I certainly do know what 
the goods cost me, and knowing 
what my selling prices are as listed 
by the manufacturers and which 
contain for me all the wav from 25 
to 33 1-3% Gross Profit, what 
would be the use of going into a 
lot of detail and to spend a lot of 



KODAK TRADE CIRCULAR 



money on books and clerical wages 
to know all these other things, as 
long as I feel that my selling ex- 
penses are below that figure?" 

The word "feel" is used here ad- 
visedly instead of the word "know." 
because no such "knowledge" exists 
and such "feeling" does constitute 
the manner in which so many busi- 
nesses are conducted. 

If it were a complicated, labor- 
ious proposition to ascertain facts 
wliich are so vital for the success- 
ful management of a retail business, 
there would be some excuse for this 
state of affairs, but it is not only 
this absence of knowledge which 
has to be considered, but also -mis- 
taken ideas about some business 
principles which have a bearing on 
the situation. Attention is directed 
to some of these : 

How many Retail ^Merchants 
charge salary for their services? 
A good many charge no salary at 
all. looking upon the profit as their 
remuneration. They do not realize 
that before they can speak of a 
]irofit, their own services should be 
paid for just like those of all other 
employes and that this salary should 
go into the cost of conducting the 
business. One reason for this is, 
that if they did not manage the 
business themselves, they would 
have to pay a salary to the one who 
did manage it. And for another 
reason, if they were not managing 
the business, they would be doing 
something else for which they would 
no doubt get adequate remuneration. 

How many know the aggregate 
of their losses throng"]! bad debts? 
.\ good many leave bad debts on 
their books year after year instead 
of writing them oft' and adding such 
losses to the cost of doing business. 

How manv make allowance for 



depreciation of furniture and fix- 
tures ? 

How many who carry side lines 
feel that the same should carry 
their i)roportion of expenses just 
like the main line ? 

How many who never ascertain 
their actual gross profit know the 
eft'ect thereon of deterioration and 
depreciation brought on by changes 
in styles, taste and seasons ? 

How many realize that whilst 
' they assume a Gross Profit of 25%, 
that carelessness, dishonesty and 
disloyalty of employes may cause 
a shrinkage of 5%, which may 
bring the actual Gross Profit so near 
to the cost of conducting business 
that there is no profit at all ? 

One of the most elusive and 
fluctuating elements of business is 
that of Gross Profit, and because 
of that fact it behooves business 
men who wish to conduct a profit- 
able business — and that means all 
of them — to use a good deal of dis- 
cretion in all questions which would 
have a tendency to reduce it. The 
natural tendencies of Gross Profit 
are those of following the line of 
least resistance, hence downward, 
because so many elements enter into 
it, such as depreciation, deteriora- 
tion, carelessness leading to break- 
ing, soiling and spoiling, possible 
disloyalty and dishonesty of em- 
ployes over which there is only 
limited control. On the other hand, 
the natural tendencies of the ex- 
penses entering in cost of conduct- 
ing business are upwards, and 
especially so at the present time of 
high prices. We do not know just 
why this is so, but the landlord 
wants more rent every few years ; 
we like to have a growing business, 
hence we feel like spending more 
mone}- in advertising; employes who 
are familiar widi our line and who 



KODAK TRADE CIRCULAR 



feel at present the pinch of high 
cost of Hving, want higher salaries, 
and there are numerous odds and 
ends where we see nothing but in- 
creases in costs. 

Here we have on the one hand 
the tendencies of Gross Profit 
where a constant struggle is re- 
(|uired to keep it up, and on the 
nther hand the tendencies of the 
C(ist of Selling" where we have a 
like struggle to keep it down. 

Of these two problems the latter 
is, as stated above, the easiest to 
deal with, because we are dealing 
always with concrete facts — name- 
ly, cash expenditures which we 
make. 

The problem of keeping up the 
Gross Profit is, however, not so 
simple, because we are dealing 
here, as stated above, with a very 
elusive and fluctuating quantity. 
It would not be so difficult to have 
a good line and hold on this im- 
portant factor if it were not for the 
fact that such a large number of 
business men are constantly figur- 
ing how they can attract trade by 
cutting prices. When a business 
man has this "bug" of price cut- 
ting, which is one of the things in 
business over which he has a. real 
ciintrol. he is in the first stages of 
tnmble, because there are, as prev- 
iously mentioned, so many things 
in every business, hidden under the 
surface, of which he knows nothing 
until the day of accounting comes 
around. By this we mean especially 
tile (lay when the realization is 
driven home to him that the "in- 
come" is not large enough to take 
care of the "outgo." 

We come now to make a state- 
ment which we might have made 
in the forepart of these remarks 
immediately after we quoted Mr. 



Hurlev, l)ut which comes in better 
stead here after we have said what 
is on our mind. It does not suffice 
merely to know the cost of conduct- 
ing a bu.siness, nor will the remedy 
only be found in "a decided im- 
provement in this direction before 
competition can be placed on a 
sound basis," unless the ideas about 
merchandising at a profit become 
also more thoroughly understood 
and more in harmony with the good 
old motto: "Live and let live." 

The public, whilst naturally di- 
rectly concerned in ])urchasing 
what it wants at a low jjrice, is in 
an indirect way as much concerned 
in bu_\ing what it wants at uniform 
])rices. If it has to pay the same 
price for the same article wherever 
it wants to buy that article, it thinks 
far more of that line of business 
than it does if it never knows what 
it will have to pay. This is a psycho- 
logical fact that anyone can prove 
by just analyzing his feelings when 
he has to make an experience of 
this sort. The idea of uniform 
prices and "one price store for all 
customers" is typically Canadian, 
and its great advantages are appre- 
ciated by all those who have travel- 
led in foreign countries and have 
become disgusted with the flexible 
notion prevailing there about prices. 

We all know that it does not 
require special business acumen to 
sell goods at little profit. By this 
we mean net profit — not Gross 
Profit. We cannot imagine anyone 
selling goods at such a low Gross 
Profit that the Percentage of cost 
of doing business is higher than 
that of the Gross Profit. To quote 
a case : Supposing an article is 
usually sold at a Gross Profit of 
25%, that the cost of conducting 
business is 20% of list price (on 
which the 25% is based) and that 



KODAK TRADE CIRCULAR 



for some reason or other a special 
discount of 20% is made to cus- 
tomers, reducing thereby the Gross 
Profit to 5%. The net result of the 
transaction is a loss of 15%, in- 
stead of a profit of 5% if the article 
had been sold at its usual price. It 
happens in every business that in 
order to close out certain lines spe- 
cial discounts are made, and it is a 
part of good business policy to do so 
in order to avoid even heavier loss 
through overstocking or other rea-" 
sons. But this should be a special 
condition arising from time to time 
only, and should always be an ex- 
ception from the prevailing prices. 
If, however, a Retail Merchant 
adopts this general policy of offer- 
ing discounts, he not only reduces 
his Gross Profit Percentage, but if 
he does not obtain a proportionate 
increase in sales, his Percentage of 
cost of selling will also increase, be- 
cause granting these discounts as a 
general proposition reduces the 
amount of sales out of proportion, 
and consequently he has a smaller 
divisor with which to divide the 
total expenses. This may lead to 
Cost of Selling becoming equal to 
Gross Profit, and as a result there 
is no profit in the business. The 
underlying idea in offering these 
discounts is in most cases the notion 
that it will lead to a larger business 
turnover which would have the ten- 
dency of reducing the Percentage 
of Cost of Selling, but even if this 
is successful it only means that a 
good deal more goods have to be 
turned over and a good deal more 
work has to be done to make the 
same amount of profit. In most 
cases this anticipated larger busi- 
ness does, however, not put in its 
appearance as this is a game which 
the other fellow- — the competitor — 
can also play by meeting the prices. 



There is, however, another point 
to be considered which ,is more 
important than appears on the 
surface, and that is the effect such 
a policy has on salesmanship. 
Where this idea of securing sales 
through granting of discounts is 
general, goods will be sold without 
the application of salesmanship — it 
is merely a matter of price — and in 
the course of time such a store will 
have no one who can sell goods 
merely on merits, and salesmanship 
in its higher sense will become ex- 
tinct. 

At the same time Selling Ex- 
penses will either remain the same, 
or on account of diminished Gross 
Profit, must be reduced, leading to 
smaller salaries. As a national 
proposition this idea of securing 
business by special discounts is a 
very undesirable condition, because 
those that indulge therein are 
gradually striving to market cheaper 
grades of product, and whilst the 
consumer may pay lower prices, he 
will ultimately also get a lower 
grade of product, not to speak of 
the tendency of cheai)ening market- 
ing and manufacturing etTorts. In 
its eff"ect it is a handicap on trade, 
as it lowers the levels and ultimate- 
ly the purchasing power of the pub- 
lic, because it is much farther reach- 
ing in its effect than appears on the 
surface, and is bound to affect the 
pocketbooks of all those connected 
with the industries of the country. 

Much is said now-a-days about 
service and a good deal is done just 
for "service." If you stop to think 
what it means and the interpretation 
that is put into this word "service," 
you will realize that it means some- 
thing for which the ojie that renders 
it either makes no direct charge at 
all or charges only a nominal 
amount. Whilst we have had "Ko- 



KODAK TRADE CIRCULAR 



dak Service" long before this last 
word came into its present use 
through the great progress made in 
the automobile industry, we wish to 
point out that giving the public 
"service" and cutting prices does 
not very well go hand in hand. This 
is. we trust, a truth which every 
business man. be he retailer, 
wholesaler or manufacturer, will 
give thought and attention. If 
service means anything at all. it 
means that a well assorted stock 
is carried to satisfy the public need ; 
that there are men behind the coun- 
ter who know the line thoroughly, 
can talk and explain intelligently, 
and can give the customer the right 
kind of information and advice no 
matter whether a sale is made at 
the time or not. The man who 
wants to know something to-day- 
even if he is no purchaser — and even 
if it is troublesome to answer his 
(fuestions — may be a good customer 
to-morrow, and any Retail Mer- 
chant who conducts his business on 
too small a margin of profit cannot 
ati'ord. in the long run, to maintain 
an organization that can give this 
sort of service. Furthermore, that 
Retail ^lerchant who does not rea- 
lize that the public has some very 
decided views on this subject for 
which it is perfectly willing to pay. 
is losing sight of great possibilities. 
As we are speaking here of ser- 
vice, it has occurred to us that pos- 
sibly some of our dealers who feel 
that they do not know as much 
about Gross Profit, Cost of Selling 
and other matters of interest of 
their business as they would like, 
may think that we could be of ser- 
vice to them by going a step further 
and giving an outline of what they 
should do in order to be more thor- 
oughly in touch with such factors. 
^^ e know of no ready-made simple 



system which we could recommend 
for adoption, but feel that if the 
demand for one would warrant our 
taking this up, we shall be glad to 
give this our careful attention and 
possibly make this another feature 
of our "Kodak Service." 

a 
Indisptjitable RecorcJs 

Did you ever try to analyze the 
reasons why people make Kodak 
pictures ? 

Didn't you find that amateur pic- 
tures were not made just for the 
pleasure of the taking, nor for the 
pleasure of seeing them to-day or 
to-morrow, but for the greater 
pleasure of remembering somebody 
or some interesting place or event ? 

Every picture that is considered 
worth making, is worth saving and 
consequently worth identifying. 
And no matter if it is a hundred 
years hence, the fact that they can 
be identified and the date estab- 
lished makes them doubly valuable. 
Kodak pictures made to-day are 
going to be saved by somebody, and 
we owe it to those who save them, 
to give the facts with them. 

The only way that a Kodak pic- 
ture record can be handed down 
with any degree of certainty, is by 
making the title and date a part of 
the negative. And the only way 
this can be done, is with an Auto- 
graphic Kodak or Brownie, by 
writing the record on Autographic 
Film, at the time the picture is 
made. 

Discon tin lied 

In addition to the Xos. 320 and 
330, the withdrawal of which was 
announced previously, we are now 
unable to furnish No. 340 Metal 
Tripod, but on page 52 of 1917 
Kodak Catalogue we ofifer substi- 
tutes for tlie Nos. withdrawn. 



KODAK TRADE CIRCULAR 



I 




K. & S. Finger F»rint 
Caroera 

The F. & S. Finger Print Cam- 
era has been created to meet the 
demand for a convenient and 
efficient means for obtaining accu- 
rate photographic records of finger 
prints in their connection with 
criminal identification. 

The Finger Print Camera is 
readily adapted for use where oc- 
casion demands an accurate, full 
sized record of a design, texture, 
signature, formula, label, etc., wnth- 
in an area of 2y^ x 3% inches. 

The camera is equipped with an 
independent lighting system which 
brilliantly illuminates the subject 
during exposure. Its small size 
(11^ X 6 X 6) and weight, 5 lbs. 
8 ozs., makes it exceptionally con- 
venient for general use, especially 
when used in locations inaccessible 
to the bulky apparatus rec^uring the 
use of a tripod as well as means, 
often difficult to procure, for arti- 
ficially illuminating the subject. 

The camera has the regular Gra- 
flex back and will accommodate 
all Graflex attachments — Graflex 
Plate Holder, Graflex Plate Maga- 
zine, Graflex Roll Holder and Gra- 
flex Film Pack Adapter. 



F. & S. Finger Print Camera 
complete with lens shutter, 
two batteries, ten lamps and 
one 2;4 X 3% double plate 

holder $40.00 

Trade Discount, 3Z'^/r . 

Extra ^lazda }iliniature Lamps, 
each 25 

Extra Mazda Miniature Lamps, 

per carton of ten 2.50 

Extra Batteries Xo. 789, each 

(set of 4 cells) 1.00 

Trade Discount, 25%. 




A^ee/) your vacation with an 

Autographic 
Kodak 



The friends you make, the places 
you visit, the interesting or amusing 
incidents of travel even as you read 
this, scores of possibilities for sum- 
mer pictures will occur to you. Let 
a Kodak tell the story and let the 
autographic feature, enabling you 
to write the date and title on the 
film, make such a record authentic. 

Autographic Kodaks 
from |7.00 up. 

RICHARD ROE & CO.AIPANY 



Siiii;le Columu Cut — llO B. 
Doiible Column Cut— 116 A. 



KODAK TEADE CIRCULAR 



I^rice Changes 

Extra Clips for Film Developing 

Hangers. Per dozen $ .75 

Trade Discount, ISVc 
Squeegees — 

Velvet rubber. 4' :> inch $ .30 

Ditto., Special, 6 inch 45 

Ditto, Special, 8 inch 50 

Trade Discount, 25 '"A. 

Combination Tripod Xo. 5 ?8.50 

Trade Discount, 257r. 
Screws for Premo Tripod Heads, 

Nos. 1, 2 and 3 $ .30 

Nos. 4 and 5 50 

Trade Discount, 33lii7c. 
Screws for Premo Tripod Legs, 

Nos. 1, 2 and 3 $ .20 

Nos. 4 and 5 30 

Trade Discount, 33 li/Zf. 
Milled Head Screws for Premo 
Tripods, half inch and smaller. $ .20 

Larger than half-inch 30 

Trade Discount, 33WA . 

Kodak Auto-Mask Printing Frame 
— Higher cost of material forces an 
advance as below: 

List price $1.25 

Trade Discount, 259^. 
Eastman Portable Background 
Carrier. List price advance to. $6. 00 
Trade Discount, 25%. 

Lens Boards — 

For Auto Graflex, 5 x 7 $ .75 

For Speed Graphic, 3ki x 4^4- •• -^5 

For Speed Graphic, 4 x 5 ... .50 

For Speed Graphic, 3V4 x 5^... .50 

For Speed Graphic, 5 x 7 ... .70 
Trade Discount, 33%%. 

Altering Backs of Speed Graphic 
Cameras to receive Graflex Holders 
(price includes focusing panel, but no 
plate or film holder) : 

314 X 4^ $10.00 

4 x5 10.50 

314- X 5^ 10.50 

5 X 7 12.00 

Above prices are net. 

No. Graphic Enlarging Camera. $30.00 
Do., with R. R. Lens and Auto- 
matic Shutter 40.00 

Trade Discount, 32%. 



Crown Tripods — 

No. 1 $7.00 

No. 2 7.50 

No. 3 9.00 

No. 4 9.50 

Trade Discount, IS'^A . 
Crown Tilting Tripod Tops — 

No. 1 $2.50 

No. 2 3.00 

No. 4 3.75 

Trade Discount, 25%. 
Professional Tilting Tripod Top. $7. 50 
Carry Cases for Crown Tripods — 
No. 1 Imitation Walrus Fabrikoid.$4.50 
Xo. 2 Imitation Walrus Fabrikoid. 5.00 
Xo. 3 Imitation Walrus Fabrikoid. 5.50 
Xo. 4 Imitation Walrus Fabrikoid. 6.00 

Xo. 1 Sole Leather 6.00 

Xo. 2 Sole Leather 7.00 

Xo. 3 Sole Leather 8.00 

Xo. 4 Sole Leather 9.00 

Trade Discount, 30%. 



Withdra^vsTO 

On account of excessive cost of 
l)roduction we have decided to take 
ofif the market the R. O. C. Post 
Card Printer. 

Advance in thie Prices 

of Backing Papers — 

Not Sensiti:zed 

or Printing 

Papers 

A^rtura Backing Paper 

Sizes Gross 

4 X 5 $1.15 

3^ X 5K' (Cabt.) 1.15 

5 X 7 1.90 

5 X 8 2.20 

6 X 8 2.50 

7 X 9 3.00 

8 X 10 4.00 

9 X 11 4.50 

10 X 12 5.40 

11 .X 14 6.70 

12 X 15 7.50 

14 X 17 10.00 

16 X 20 16.00 

20 X 24 24.00 

10-foot rolls (20 in. wide), per roll. .95 
10-foot rolls (40 in. wide), per roll. 1.90 
10-yard rolls (20 in. wide), per roll. 2.40 
lO-'vard rolls (40 in. wide), per roll. 4.80 



KODAK TRADE CIECULAR 



9 



Solio Bactcing Paper 

10-yard rolls (20 in. wide), per roll. $1.70 
10-yard rolls (40 in. wide), per roll. 3.40 

In all cut sizes and in rolls, price 45 Vc 
of the list price of Solio Paper, odd 
figures to end in or 5. 

Velox: Backing Paper 
10-yard rolls (20 in. wide), per roll. $2.40 
10-yard rolls (40 in. wide), per roll. 4.80 

In all cut sizes and in rolls the same 
stock as Single Weight Velox, price 409c 
of the list price of Velox, odd figures to 
end in or 5. 

Azo Backing F*aper 
10-yard rolls (20 in. wide), per roll. $1.65 
10-yard rolls (40 in. wide), per roll. 3.30 

In all cut sizes and in rolls, price 72^ '( 
of the list price of Azo Paper, odd 
figures to end in or 5. 

Trade Discount, 25%. 

Collodion^ Backing F*aper 

Xo change in prices. 



Co-operate, Please 

There are countless ways in which 
our dealers can co-operate with us. 
without inconveniencing themselves, 
to the end that every customer may 
he adequately taken care of. even 
in these days. 

First of all, we need hardly say 
that our ideal of proper handling 
of your orders is to send you the 
goods the same day we get the 
order. We aim to do that, and be- 
lieve that we measure up pretty 
closely to the standard on the more 
important items of the line, though 
we don't claim that we never 
slipped up on one of your orders. 
We try to ship same day as order 
is received, for the supreme reason 
that there's more money to be made 
in shipping goods than in back- 
ordering or writing to explain why 
we can't ship. 

Now. here are a few points on 
which your co-operation will fur- 
ther the general good of all con- 
cerned. Your orders, when clearlv 



written and goods named as they 
are listed in the catalogue or Con- 
densed Price List, are entered right 
off the bat and forwarded to the 
Stock Room. ^^'hen there's any 
peculiarity in the make-up of the 
order — items of the same nature 
not coming in sequence — or goods 
named other than by their catalogue 
names, the order has to be scrutin- 
ized carefully to avoid errors in 
sending what yoit don't want. Deal- 
ers who haven't their own order 
forms can have order forms from 
us for the asking, and they do tend 
to make your orders more clear 
than if you write on ordinary note- 
paper or post cards. The ordinary 
man knows full well whether or not 
his order can be readily made out. 
I)ut sometimes he forgets and runs 
the risk of delaying his order. 

In ordering film, please use the 
number system, prefixing the letter 
"A" where you want Autographic 
film : further, order as much as you 
can in lots of a dozen rolls or 
multiples of a dozen — this makes 
for speed and accuracy. 

\Miile we are always glad to re- 
ceive orders, and try to give them 
our best attention, it is a fact, that 
orders received at the first part or 
middle of the week will likely be 
handled more expeditiously and 
accurately, for they will avoid the 
rush and jam that comes every 
week-end. You can help on this 
point, by calculating to mail your 
orders so that they will reach us 
in the early days of the week, which 
will lighten the week-end rush. 

Remember always that when an 
order is definite and made out in 
accordance with the catalogue des- 
criptions or numbers, it will go 
through ahead of one that requires 
special construction or interpreta- 
tion. 



Ill 



KODAK TRADE CTRCULAR 



The Parti 11 <J Gift— 



c> 



?« 



A Vest 
Pocket Kodak 

J'ricos. 5<).()() to 522.50 









V 



RICHARD ROE & CO., 1201 Tripod Avenue 



Kodak Street Car Sign, No. 791, 



Summer Advertis- 
ing Helps 

The summer drive has begun. 
Back of the lines the situation has 
been studied and the attack planned 
to a nicety. By the time this issue 
is in print, much of the ammunition 
will be in your hands and the big 
guns will announce the opening of 
the great summer campaign. 

Let us get together and make it 
a united effort. 

^^ery shortly we will be prepared 
to send your supply of Kodak and 
Premo Summer Booklets. They are 
on the press now. The covers nf 
both are up to their usual standard 
of attractiveness, having been re- 
produced in four colors. The Ko- 
dak cover is a soldier subject and 
very timely. 

Remember ! These booklets are 
sent only on request and we are 
ready, right now, for your orders. 

Soon you will receive the package 
of Kodak and Premo window and 
store signs for the summer season. 
Every one is worthy of special com- 
mendation. Start them working 



for you and keep them busy all 
summer. 

The new Street Car Card illus- 
trated above, will do its share 
of the work. Order your car cards 
now, so that we may have time to 
imprint them for you. 



Accuracy Without 
Complications 

Behind every big gun, there are 
instruments of precision that en- 
able the officer in charge to make 
ever}' shot count. Where a clear 
vision can be obtained, the range 
hnders work with unerring ac- 
curacy. 

The Kodak Range Finder is a 
thoroughly practical device, new 
to amateur photography — it finds 
the focus for the Kodak. It per- 
mits you to know, what you had 
to estimate before, and guess work 
is eliminated. 

If there was nothing else to 
recommend it, this vital, exclusive 
feature should help you to sell 3A 
Specials. 



KODAK TRADE CIRCULAR 



11 



S3,000.00 Cashi 

Each year the Kodak Advertis- 
ing Competition brings in a weaUh 
of material with which to ilhistrate 
our magazine advertisements. The 
$3,000.00 in cash prizes are to be 
])aid for the best pictures showing 
wherein the Kodak serves the pur- 
])Oses of those who enjoy them. 

Do not let your customers forget 
this opportunity to make good 
money and at leisure hours. There 
are fourteen prizes, and outside of 
the prize pictures, we buy, every 
year, a number of pictures of merit 
and pay good prices for them. 

Do you need more Contest cir- 
culars ? 



Delay in Deliverv of 

Kodak Film 

Cabinets 

Orders for Kodak Film Cabinets 
have been coming in so fast that 
it was a distinct disappointment to 
us to receive advices from the 
manufacturers that delivery of 
them would be somewhat delayed. 

They advise us that the partic- 
ular department in which these 
cabinets are being made is tied up 
completely by a strike of the work- 
men. This, of course, is one of 
those unforeseen contingencies that 
can hardly be provided against, 
but the cabinets are so near to 
completion, we are informed, that 
as soon as satisfactory adjustments 
can be made, it will take but a 
short time to finish them up and 
start shipments. 

Under these circumstances, we 
must ask the patience of all those 
dealers who have ordered. ^^'e 
might further suggest that it will 
be well for others to send in their 



orders at once, for at the rate the 
cabinets are now being ordered, 
the original lot is likely to be ex- 
hausted by the time they are ready 
for shipment. 



Big F*ost Card 
Season^ 

This is going to be a big post 
card season. The various training 
camps offer opportunities, such as 
never before existed, for post 
card studios and photographers to 
increase their business. The fami- 
lies and friends of the soldier boys 
will want to send post cards, and 
the boys, too, will want to send 
them home. 

Here is a chance to exploit Post 
Card Plates and Post Cards. 

Then, there's another situation. 
Thousands of post cards will be 
needed to supply amateur de- 
mands. Why not make a special 
drive to get this bi:siness? It 
doesn't involve post cards alone, 
but films and chemicals as well. 
And here may also be an oppor- 
tunity to sell more Auto-AIask 
Printing Frames, since they are 
especiallv adapted to the masking 
of Post Cards. 

Let us all make an extra effort to 
interest customers in this direction, 
this summer. 



You control the 
destinies of 
your business. 



1-2 



KODAK TRADE CIRCULAR 



I 




The pa7^ting gift — 



A KODAK 



This capable and simple-working picture-maker 
will do much toward livening up the inevitable hang- 
heav}^ movements of camp and shipboard. 

And from purelv selfish reasons, too, a Kodak is 
the ver}' gift for 3'ou to make — think of the pictures 
he will send you. 

Vest Pocket Kodak— it fits the uniform, $7.00 
Other Kodaks, $9.00 and up 

RICHARD ROE & COMPANY. 



Doiilile Culiunn Cut — 154-A. 



Triple Cohnnii Cut — 154C. 



r i_/i\ 1 . 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR IXTERESTS AXD OUR OWN' 



Vol. XIV. No. 3 



TORONTO, CANADA 



July, 1917 




Introducing the New 

No. 2U BROWNIE 



lV<JiJ»'i^X\. ±IXAUS^ IjAXVV, UXJi^ri 



A Midsummer Booster 

The No. 2C Brownie 



"Nothing succeeds like success." 

The 2J^ X 4% picture has been 
a huge success. It has been added 
to the Juniors and the Folding 
Brownies and now fashion decrees 
that this "come-to-stay" size shall 
be represented in the Box Brownie 
line. 

The 3A always has been the 
popular size, but there are a lot of 
j)e(.ple who feel that this is a bit 
too large, while the lA is slightly 
too small for their particular use, 
and right there is where the 2-C 
fits in. 

It was impossible to include the 
Xo. 2C Brownie in the Kodak 
Catalogue this year. We couldn't 
get it ready in time, so its initial 
announcement to the public had to 
be made in the Kodak Summer 
Booklet. 

In this new Brownie there are 
combined, the same simplicity and 
reliability and low cost that have 
characterized the Box Brownies. 
It loads in daylight with ten, six 
or two exposure N. C. Film Cart- 
ridges, No. 130. The lens is the 
meniscus achromatic and measures 
up to the high Kodak standard : 
the shutter, Eastman Rotary with 
three stops permits either snap- 
shots or time exposures. The 
camera has two finders ; two tripod 
sockets and is covered with fine 
quality imitation leather. 

The 2C Brownie is going to be 
a big seller and it will be well to 
be prepared for the demand that 
is sure to follow an advertising 



drive. Don't let someone get in 
ahead of you, get your order in 
now. 

Details : 

For rectangular pictures, 2%x4% 
inches. Capacity, 10 exposures 
without reloading. Size of camera, 
Iji X 6>:; X 7j4 inches. Weight, 
27 ounces. Lens, meniscus achro- 
matic. Shutter, Eastman Rotary 
with 3 stops. Two view finders. 
Two tripod sockets. 
Price 

Xo. 2C Brownie, with meniscus 
achromatic lens and Eastman 
Rotary Shutter. - - - - $4.0U 
Discount, 32%. 
Brownie Carrying Case, - - - 1.15 
Discount, 30%. 




A Brownie 

for the youngsters will keep them 
out-of-mischief, out-of-doors. 

The No. Brownie 
costs but Sl.25. 

Other Brownies up to S12.00. 
RICHARD ROE & COMPANY 



Single Column Cut — 178 B. 
Double Column Cut — 178 A. 



KODAK TRADE CTRCULAE 



Eastman Stirring 
Rod Tlnermometers 

The price of Eastman Stirring 
Rod Thermometers was advanced 
Jnly 4th to $1.00. 

Trade Discount, 25%. 



Xhie F. 7.7 

Anastigmat 

Every now and then some new 
and distinctive feature is added, 
to make Kodakery better. Some of 
these features have made the work 
of the amateur easier and ehminat- 
ed bothersome details ; others 'have 
been improvements that have had 
a decided bearing on the quah't\ of 
the work. 

Something hke four years ago, 
we announced, for the first time, 
the Kodak Anastigmat f.7.7 lens, 
on the \'est Pocket Kodak. What 
we said about the lens then, is true 
today. They have made doubly 
good in practice. They have im- 
proved photographic quality. 

The buying public has been quick 
to realize this and the little A'est 
Pocket Kodak, with /././ lens, has 
been one of the most popular equip- 
ments we oflfer. The unusual value 
that this eleven fifty \^. P. K. gives, 
in combination with our recent 
heavy advertising, has increased the 
demand beyond our present expecta- 
tions and unfortunately beyond our 
present capacity for manufacturing 
the lenses. 

This capacity, we expect to in- 
crease very soon, but for a little 
while we shall have to put the soft 
pedal on the f.7.7 equipment and 
must ask you to do likewise. 

This also applies — although in a 
lesser degree — to the No. 1 Auto- 



graphic Kodak Junior, with f.7.7 
lens. 



Core Plate Develop- 
ing Racks 

For tank development of plates, 
especially of X-Ray plates. Im- 
pervious to attack in developing and 
fixing solutions, but they should al- 
ways be thoroughly rinsed in clean 
water after fixing so as to free them 
completely of Hypo. Dry them, too, 
before putting them away. 

For Plates 

5x7 
S ^ 7 



$1.75 



16 inch cross bar 
16 inch cross bar, 
double rack - - 2.50 
6^ X 8H — 16 inch cross bar - 1.75 
dVz x .8J^ — 16 inch cross bar, 

double rack - - 2.50 

10 X 12 — 16 inch cross bar, 

also takes 8 x 10 - 1.75 

11 X 14 ^ — 16 inch cross bar, 

14 X 17 ) takes both sizes - 2.25 

Trade Discount, 25%. 



Chienriicals 
Azo Developer Powders 

We are now able to supply the 
above at the prices following: 

Per carton of 12 powders - - $ .84 

Per carton of 6 powders - - .42 

Trade Disc(unit, 2>i'Va%. 

In lots of 12 packages of 12 powders 
each or 24 packages of 6 powders each, 
40%'. 

Case lots — i.e., 96 small or 48 large 
packages — 40 and 10%. 

Kodak Chemical Outfits 

Price advanced to $ .40 each. 
Trade Discount, 2>iVs%. 

10% Bromide F'oxvders 

Per carton of 4 powders - - $ .10 
Trade Discount, 40%. 



KODAK TRADE (TRCULAR 




KODAK HEIGHTS' 



The extent of the Works is shown from the Stock and Shipping DeptiM 

The General Offices of the Company 1 1 



KODAK TRADE CIRCULAR 




A DISTANCE. 

•ft of the picture to the Power Dept, indicated by the smoke stack, 
three storey building in the front. 



KODAK TRADE CIRCULAR 



*'Some^vsrl:iere in 
Fraince" 

When this war shall have be- 
come a thing of the past and trans- 
atlantic service is once more "made 
safe for democracy," there will be 
a rush to the battle-fields of Europe. 
And it is safe to assume that prac- 
tically everyone will take a Kodak 
with them, for such a collection of 
pictures as would result from a tri]) 
of this kind, wou'ld be priceless and 
might well deserve a place of honor 
in the family archives. 

Pictures give a truer conception 
of actual conditions than can be 
gained from pages of historical 
reading. But Kodak pictures, made 
with the Autographic Kodak, on 
Autographic Film, are historical as 
well as pictorial and that is a mighty 
important feature when you con- 
sider that a photograph of this kind 
is valueless, unless it can be identi- 
fied. Made "Somewhere in France" 
or "Somewhere in Belgium." as the 
censor says, does not mean any- 
thing, but if one can sav : "Brussels 
6-20-1918" or :^Ietz 8-13-1918." the 
picture has a very definite value 
that will increase as it is handed 
down from one generation to an- 
other. 

Impress your customers, at everv 
opportunity, with the remarkable 
historical value of an Autographic 
Kodak and the importance of dat- 
ing every negative. 



Ctieck Your Printer 

If for no other reason than the 
satisfaction of knowing that you 
are right, you should be careful to 
check the advertising cuts in your 
local advertisements. Now and then 
one will slip in where it ought not 



The 
Kodak 
Film 
Cabinet 



Keeps 3^oiir film stock 
clean, orderly and up-to- 
date. 

To avoid disappointment 
(if not alread}^ placed) 
send in 370ur order at 
once. 



For full description 
see May issue of the 
Trade Circular. 



to be. and if vou make it a rule to 
check up the printer these errors 
will not occur. 

If your advertisement refers to 
one camera and illustrates another, 
it is confusing. If you shovv the 
cut of a camera with a bulb release 
and the camera is now operated 
with cable release, it gives the cus- 
tomer a wrong impression and it 
might mean the loss of a sale. 

Try checking up your printer be- 
fore releasing the copy. 



KODAK TRADE CiiiOULAli 



Changes in Carry- 
Cases 

Carry Cases for the following 
Brownie Cameras have been raised 
to the figures shown. 

Case for Xo. 2 Folding 

Autographic - - - $1.00 
Case for Xo. 2A Folding 

Autographic - - - 1.10 
Case for Xo. 2C Folding 

Autographic - - - 1.10 
Case for Xo. 3A Folding 

Autographic - - - 1.10 

Trade Discount is unchanged, 309f. 

Discontintaed 

We are no longer able to suppl} 
Carry Cases for No. lA Autogra- 
phic Kodak (as listed in 1916 
Catalogue) or Xo. lA F. P. K. 
R. R. type. 

Advertise! 

When you have old stock to move 
— advertise. When you have new 
goods to introduce — advertise. 

When business is quiet, stir it up 
— advertise. When business is good, 
make it better — advertise. 

Your business friends and social 
acquaintances make no efiforts to 
kiKiw the developments of any 
manufacturer, they depend on you 
to tcl! them — advertise. 



F*rice Chianges 

Eastman (Tank:) Xher- 
nnonneters 

We are compelled to increase the 
list price of this useful article to 
seventv-five cents. Trade discount 

is 2H. 

Rubber Foousing Cloth 

1 yard wide, tirst quality, medium 
weight, per yard - '- - - $0.80 
Trade Discount, 25%. 



GRAFLEX CAMERAS 




THERE IS NO GUESSING WITH 
A GRAFLEX 

When you look in the hood at the 
top of the camera, you see the picture 
you are about to take just as it will 
appear in the finished print You can 
watch the changing composition or 
expression till you see the picture ex- 
actly as you want it. — then — a slight 
pressure on the release, and the picture 
is secured. 

The Graflex Focal Plane Shutter 
works at any speed from "time" to 
one one-thousandth of a second. 

Lei US shozi' yoii horv the Graflex ivill 

Diake the kind of pictures you 

have alicaxs leanted. 



single Column Cut. Graflex No. 2. 

Silk: Bolting Cloth 

It has become necessary to ad- 
vance the prices of Silk Bolting 
Cloth and imtil further notice the 
prices will be as follows : 

F*rice 



Inches 
wide 


Per 
vard 


Sheet 
is X 20 
inches 


40 

. 40 

40 


$8.00 

7.50 
7.00 


$2.60 

2.35 
2.20 



Xo. 1 — Fine r^iesh, 
Xo. 2 — Medium Mesh, 
Xo. 3 — Coarse Mesh, 

Discount, 25%. 

On orders for less than one yard 
(except the 18x20 sheets) add 25c. 
to cover cost of packing. 



KODAK TKADJi; CIKCUL,AK 




The part that our town phiys in these stirring 
times of 191 7 can live between the pages of 3-onr 
Kodak album. 

KODAK 

and date every negative as it is made. "1917" will 
have a world of meaning in the years to come. 

Autographic Kodaks $7.00 up 

RICHARD ROE & COMPANY. 



Trijilc Column Cut — 15J-C. Douljle Coluinu Cut — 152-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



-FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIV. No. 4 



TORONTO, CANADA 



August, 191 7 



THE OBVIOUS 



The regular photographic busi- 
ness you have ahvays with, \ou. 
Each year there is a new crop of 
babies, the older children have 
out-grown last year's picture and 
new ones should be taken. Each 
Christmas season is a time to ad- 
vertise Kodaks as gifts and every 
summer presents the opportunity 
for the use of the usual arguments 
about Kodak for the vacation. It 
is all worth while and worth re- 
])eating year after year with >uch 
attractive and timely modifica- 
tions as can be found. 

But now there is more reason 
than ever before for i:>ictures, both 
the studio picture and the Kodak 
])icti.n'e. We all deplore the neces- 
>ity for the war. but we all realize 
too that ]);u-t of the job we have 
cut out for us is keeping cheerful 
the brave boys who are fighting for 
us and keeping tight the bonds be- 
tween camp and home. 

Over in France thev say that 



■"the army lives on letters." .\nd 
when those letters are illustrated 
with pictures from home they are 
doubl}' welcome. Portraits made 
in the studio, snap-shots around 
home, pictures of all kinds of 
"doings" in the home towm are 
of vital, compelling interest to the 
boy in the trenches or on the high 
seas. They tell the story of the very 
people and things that he is fighting 
to preserve. 

The govenmient provides clothes 
and munitions and food, the Red 
Cross is not only taking care of the 
wounded but is doing wonders in 
providing comforts for the camp. 
\'arious funds are being liberally 
subscribed to provide tobacco and 
magazines and music and baseball. 

Good work, all of it. These things 
help the bodil\- and mental comfort 
— but to help cure that most dread 
of camp diseases, homesickness, you 
can't beat pictures from home, and 
i.)f home, of home folks and the 



KODAK TEADE CIRCULAR 



home town. Even Towser on his 
hind legs begging for a cookie will 
be welcomed in camp or overseas 
and if the honest fellow could only 
understand the why of it how will- 
ingly he would pose. Tt isn't bul- 
lets the boys dread, it's monotony. 
It i>n't fear that makes men desert 
from the army, it's homesickness 
— other wars have ])r()ved that. 

And it also works the other way 
around. Pictures from camp to 
home will make the home hearts 
glad — thousands of such pictures 
can be made without endangering 
any military secret, and when' 
peace has come again will be 
among the veteran's most cher- 
ished possessions. 

The appeal that >ucli pictures 
will make, both to the .^oldier and 
to the soldier's family, is so obvious 
that it hardly needs publicit\- — yet 
the most obvious things are often 
the things overlooked. And so we 
are dwelling on this phase of ])ho- 
tography in practically all of our 
advertising for the benefit of the 
professional, the amateur and the 
dealer and admittedly for ourselves. 

Most of us have friends or rela- 
tives on the way to tight for de- 
mocracy. All of us will have, soon. 
Photography means more than ever 
before to those at home. There is 
business in this for you — and it's 
the kind of business that will paA' 
something more than the mone\- 
profits. It means less homesickness 
in many a camp, a cheerful smile 
in many a home. 

Let our cut serxice hel]) }ou tell 
the stor}- of the obvious. 
a 

Albums for prints and all)iiin> 
for negatives will be wanted by the 
recently returned vacationists. How 
is vour stock? 



!F*rice Changes 

Ferrotype Folates 

10 X 14 light $ .30 each 

10 X 14 heavy 40 " 

18x24 heavy 1.00 " 

Trade Discdunt, Ih'/> . 

Eastman Hard Rubber 
F»rint Raddle 

Per (Inzcn $5.50 

Trade Discdunt, ii^^fv^'/r . 

E-astman Tested Hydro- 
meter 

Each $1.40 

Trade 1 )isci>unt. I'b' < . 

Potassium Bromide 

1 ()z. Can $ .25 

'-4 Ih. Can 75 

' J 11). Can 1.35 

1 II). Can 2.50 

Trade Discnunt, 25'a. 

Potassium Iodide 

1 oz. hiiltle $ .45 

'4 11). hottle 1.55 

V> 11). bottle 3.05 

1 11). bottle 0.00 

Trade Disci unt. 25''. 

Gradiiates 

4 w/. $ .18 

8 oz 25 

16 oz 35 

Trade Discimnt, 25'a. 

Leather Carrying Case 

for E. & S. Finger 

Frir:it Camera 

List Price $12.00 

Trade Discount, 25%. 



i\\/Lj.\i\ is\.-\ui'j L^ini^uijAxv 




The parting gift — 

A Soldier's Kodak 

— Vest Pocket Kodak 

It is monotony, not bnllets, that our soldier bo3's 
dread. At the front, they will uphold bravel}^ the 
traditions that are dear to ever}' loyal Canadian heart. 
But in the training camps and during the months of 
forced inaction, there are bound to be some tedious, home- 
sick days — days the Kodak can make more cheerful. 

There's room for a little \'est Pocket Kodak in 
every soldier's and sailor's kit. The expense is small, 
seven dollars. 

RICHARD ROE & COMPANY 
I20I Tripod A\t:xi'K 



Double Column Cut — Nu. lo4-A. 



Triple Coluuiti Cut - Xo ir>4-C. 



KODAK TRADE CIRCULAR 




TThie IVlericiian Calendar 



Each year sees a distinct improve- 
ment in the qiiaHty and design of 
the Calendars we offer, and more 
and more of onr customers are using 
them to work up a nice bit of extra 
business at the hohday season, when 
every amateur photographer is glad 
to send to his friends photographic 
remembrances. 

The Meridian Calendar is made 



on the slip-in style in two colors — 
Grey and Buff. The top flap is de- 
signed and tinted to give a pleasing 
contrast with the support or back 
board, and the whole appearance 
is one of neatness and good 
taste. Particular attention is in- 
vited to the placing of the pad, 
which is fastened to the back 
board, and shows up through a 
hinged flap in the front piece. 



KODAK TKADE CiKCULiAK 



Meridian Calendars will be ready 
for shipment about October 1st. and 
dealers will consult their own inter- 
ests by placing orders early, so we 
can gauge the production that will 
l:)e required to take care of the trade. 

F*rices 

Horizontal and Vertical. Colors — Grev 
and Butlf. 

For Print.s 



Per 100 

$11.00 

11.50 

12.00 

13.00 
12.50 
14.00 



v.p.K m^^y. 

xo. 1 2y4K3y4 

Xo. lA 2^x4^ 

Xo. 2C 2^x4% 

Xo. 3 314x414 

Xo. 3A 3^x5^ 

Trade Discount 407^. 
Packed 25 to a box, orders accepted 
for anv quantity. 
1918 Calendar Pads, Buff and White 

per hundred ._. $1.00 

Trade Discount 257f. 

Advance in F*rice of 

Kodak: Dry Alount- 

ing Tissue 

Price 
Sizes Pkg 

15/^ X 2^4 3 do 



2^4 X 3y4 3 



2'/2X 



4^ 

m 



3/2 X 3/2 3 



3y4K 

3Hx 
3?^x 
4 x 
4 X 

4Hx 



434 

5y 
sy2 
5 

6 

ty 
7 



3^x12 



0/2 X 

6 X 
6^x 

7 X 
7j^x 



7V4 

8 

8^ 

9 

9/2 



xlO 

xl2 
X 14 
xl5 
X 17 
x20 
x20 
x22 



3 

2 

Cabt..2 

2 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 

1 



Per pkg. 
$ .12 
.12 
.12 

.12 
.12 
.12 
.12 
.12 
.12 
.12 
.12 
.12 
.12 
.12 
.12 
.18 
.18 
.18 
.25 
.25 
.35 
.50 



1 •• .95 

1 •• 1.00 

1 " 1.20 

5 yards, 20 inches wide, per roll, 

Special sizes supplied at appro.ximately 
proportionate rates. 

Trade Discount, 25*/^. 



Price 
Pergro. 

$ .30 

.30 

.40 

.40 

.40 

.40 

.70 

.70 

.70 

.80 

1.00 

1.35 

1.35 

1.35 

1.35 

2.00 

2.00 

2.00 

2.70 

2.70 

4.00 

5.35 

0.20 

8.01) 

10.80 

11.25 

13.50 

.,$1.10 



Kenninders fronn the 
Order Desk 

There are certain gt)ods which 
can be forwarded by freight during 
the late Fall and the Winter only at 
the risk of damage from frost: — 
Xepera Solution. \'elox Liquid De- 
veloper, Photo Paste, and the vari- 
ous other liquid and semi-liquid 
preparations. It is good polic} to 
anticipate your requirements and 
•get such goods on the way before 
mid-September, thereby protecting 
}'ourself against loss from frost on 
the one hand, and against excessive 
charges for Express on the other. 
From time to time we have ex- 
plained that we can accept no re- 
sponsibility for loss from frost 
when freezeable goods are ordered 
to go by a route of transportation 
that endangers the material, as is 
the case with freight shipments in 
Winter of Solutions, etc. 



Another reminder that's alwavs 
in season is that any dealer, simply 
for the asking, may get forms for 
ordering Kodak goods — they are 
sent free of charge. 

There was great rejoicing at the 
Order Desk one morning when an 
order on one of our forms came in 
from a certain good customer, whose 
healthy requests had often been in- 
adeqtiately met on account of his 
i:)ersistent use of both sides of his 
writing paper. He had just ac- 
quired the habit of turning the 
sheet and didn't always put the 
"P.T.O." sign at the bottom, so that 
on more than one or two occasions 
his order was not fully entered, and 
really he was to blame, because 
there was nothing to indicate any 
continuation over-leaf. "If you 
don't use your own order forms, use 
ours," say the young ladies who 
enter 3^our esteemed commands. 



KODAK TRADE CIRCULAE 



War Prices 
— August Studio JAgV\t 

There are two reasons for raising 
prices — necessity and opportunity. 
The first is ahvays vahd — the 
second may he, under some cir- 
cumstances. 

Taking advantage of war time 
opportunities is, in our opinion, un- 
fair and perhai)s, in the long run, 
had business. The ])ubhc, as a rule, 
does not know whether the pro- 
ducer has advanced his prices from 
necessity or from opportunity. In 
manv cases lie may have been in- 
fluenced by a combination (jf botli. 

The photographic trade has been 
fortunate in the fact that in the 
most important item, paper, there 
has been no advance at all, and 
that in the next most important 
item, plates, the net advance has 
been but slight. 

The chemical situation would 
have been funny if it had not been 
so serious — or perha])s the real 
word is aggravating. At the out- 
set of the war all America was 
tremendously dependent upon Ger- 
many and hVance for photographic 
chemicals. To make the goods to 
which the photographic public had 
become accustomed was not as easy 
a task as it would seem to be to 
the uninitiated. The raw products 
themselves had been almost cor- 
nered for war purposes. On the 
other hand, a really big shipment 
of chemicals would be shipped over 
once in a while, and prices played 
around like a kitten with a ball of 
string. Necessity made everybod>- 
]nit u]) prices and sometimes a 
quirk in the market made those 
prices look absurd. 

In papers, however, the situation 
was diiferent. Cost of raw mater- 



ials went up — not several thousand 
])er cent, over night, however — and 
liave ke])t the manufacturer busy in 
keeping his final costs down to a 
])oint where he could still continue 
to sell at before-the-war prices. If 
we had been told in August, V>\4, 
that the war was to last three years 
or more and that the world markets 
were to be tied up as they have 
been, that labor was to go up as it 
has gone up and that we would 
still be selling Azo at the old 
price in August, 1917, our answer 
would have been: "Impossible!" 

l')Ul we have thus far done it, 
parll\- b_\- >acrificing a portion of 
our profits and partly because in- 
creased business has hel])ed to 
keep down that manufacturer's 
nightmare "overhead." With bar 
silver al SO cents an ounce, with 
raw paper and gelatine and other 
im]jortant items increased in cost, 
with labor up 15 to 20 per cent., 
our task has l)een a ditficult one. 
The fact that the volume of our 
business enables us to produce 
good goods economically has helped ; 
the fact that we make a saving by 
making much of the raw product 
also helps. Many manufacturers, 
for instance, buy their silver nitrate. 
We not only make our own nitrate 
of silver, we make and sell hundreds 
of thousands of ounces of it ever}- 
year, ^'es, and we make the nitric 
acid with which silver is nitrated. 
We even go back of that and make 
the sulphuric acid out of which 
nitric acid (in combination with 
nitre ) is made. 

Similar economies are made all 
along the line. A big output en- 
ables us to eliminate wasteful 
methods and, to a certain extent, 
keep down the cost of the materials 
that enter into our finished products. 



KODAK TRADE CIRCULAE 



Frankl}-. our percentage of profit 
on ])hoti)grapliic papers has been so 
far reduced that we can not expect 
to make it all up on increased vol- 
ume. lUit there is a certain satis- 
faction to us in the fact that in no 
business, of which we know, have 
prices been kept down to so nearly 
a normal level as in the photogra- 
phic line. And there is a further 
satisfaction in the part that our 
organization and our efficiently 
equipped plants have placed in i)r(i- 
viding important staples at before- 
the-war prices. 

What the future may hold for 
Us, none can tell. But at least: we 
do not intend that photograph}- shall 
lose its good record in the matter of 
price reasonableness. There shall 
l)e no i^rice raising except for the 
nne valid reason — necessity. And 
all the facilities at our command are 
to be used to avoid that necessity. 

Editor's IXote 

The foregoing editorial from 
Sfiidio Liijht tells of the price situ- 
ation as it afifects the professional 
l)hotographer. You as a dealer 
are interested also in the fact that 
the same resourceftilness that ha> 
enabled us to keep prices down to 
the professional has enabled u> 
thus far to keep prices down to the 
amateur. Our photographic papers 
have not been advanced, film has 
no't been advanced. Kodaks and 
IJrownies and Premos arc selling 
at before-the-war ])rice>. 

Fortunately business ha^ been 
good both here and abroad. I'>us\ 
wlu'i'ls, busy hands and a ma.xinunn 
production have helped to keep 
costs down and in a measure otT- 
set higher wages and a higher cost 
for war material. 



Photography is ])la\ing a big part 
in the present world drama. It 
shall be our efifort to keep the cost 
of picture making within reason. 



KODAKERY 

Last year I purchased 
one of 3'our inexpensive 
Premo cameras and also 
received the magazine 
Kodakery. The excel- 
lent work done by that 
little machine was a 
surprise to me and I 
found the little maga- 
zine ver}' helpful and 
instructive. I just re- 
cently purchased a 3^ 
X -i^ Speed Graphic 
with. Graflex back and 
roll film holder, and 
think I have the finest 
equipment possible. I 
am enclosing the cou- 
pon that came with the 
camera and hope I may 
receive Kodakery for 
another 3"ear. 

Yours trulv, 



Comment seems unnecessary 



/■d. 



KODAK TRADK CIRCULAR. 




'A^sf Q^f^tifj/i^^' 











Keep Your Kodak Busy 



"The Arm}' lives on letters" is tlie wa}- the bo3^s at 
the front put it. And when those longed-for envelopes 
with the home town post-mark contain pictures of the 
liome folks and home doings, the\' go far toward 
making lighter hearts and happier faces. 

Keep your Kodak busv for the sake of the lads in 
the trenches, the bovs in camp and on shipboard. 
Help keep tight the bonds between the home and 
those who are iigliting for that home. 

RICHARD ROE & COMPANY 
looi Tripod Avenue 



Double Col. Cut No. 12.=) A. 



Triple Col. Cut No. V2ti-A. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR IXTERESTS AND OUR OWN" 



Vol. XIV. No. 5 



TORONTO, CANADA 



September, 19 17 



Change Withioi_it Notice 



.\i)\v and then we have ccjni- 
plaint from a customer that the 
price at which goods are billed to 
him is higher than it is quoted in 
our catalogue or some other piece 
of printed matter. Fortunately 
people are now so accustomed to 
the rapidly ascending prices that 
the argument is usually short lived. 
The reasonableness of such ad- 
vances as we have been obliged to 
make is easily apparent. For 
the most part our newer catalogues 
and booklets all carry the warning 
that prices are -"subject to change 
without notice" but that there 
may be no misunderstanding we 
give this general notice to the trade 
that such changes may be made 
without notice at any time. 

\\ hile it lias been necessary in 
some months to carry two or three 
pages of such price changes in the 
Kodak Trade Circular it has been 
a matter of great satisfaction to us 
that, with the exception of the 



comparatively sliglit advance in 
the price of plates, these advances 
have all been on goods that are im- 
ported, on chemicals or on articles 
that are manufactured in compar- 
atively small quantities and are not 
therefore of vital importance. 

The big staples, film and paper 
and amateur cameras have been 
held at the old ])rices in the face 
of the most aggravating conditions. 
It does not parallel the case of the 
man who claimed he could afford 
to sell at a loss because of the fact 
he was doing such a large business 
— yet increased volume, with our 
constantly improving methods and 
facilities for manufacturing on an 
enormous scale, have helped to 
hold costs down — not to their 
former level but nearly enough to 
such level so that we have managed 
to keep the selling price down. 

\\"\t\\ what we believe to be par- 
donable pride we have had a great 
deal to say in the past about the 



KODAK TRADE CIRCULAR 



efficiency of the Kodak organiza- 
tion. We feel that the present low 
prices of the more important photo- 
graphic products are proof that our 
claims were fully justified. Through 
three years of stress we have been 
able to supply good goods, at rea- 
sonable prices. We have not with- 
drawn any really important item 
from the market. And in chemicals 
it has been demonstrated that cer- 
tain materials were not as impor- 
tant as they seemed. 

With more business in sight, 
through the war time demand for 
photographs, and with the goods 
going at reasonable prices, the busi- 
ness prospects are bright even if we 
do have to remember the warning. 
"Prices subject to change without 
notice." 



On Ordering 

A suggestion worth while is that 
you should cultivate the habit of 
writing out each item as it is listed in 
the Condensed Price List, for which 
the reason of existence is to show 
you what we have and how we have 
it. ( )rder films by number, prefixing 
"A" when Autographic Film is 
wanted. Similarly, order \elox 
and r)romide papers by dozens. 
Cameras by their distinctive des- 
criptions. And order, please, by 
stating the number required of each 
unit. Just cultivate the habit and 
see if your orders don't come 
through better. W'e know the effi- 
cacy of proper use of the Condensed 
Price List, for orders that arc made 
oiU 1/ /(/ Jiindc (|uickly make a bee- 
line for the pneumatic tulje that 
hustles the shipping tickets to the 
v^tock and v^hi]')ping Departments. 



Kinks 

In>truct _\-our customers, and be 
careful yourself, as to the handling 
of the cable release when closing 
a camera. The cable release should 
be coiled loosely around the shut- 
ter, and not bent at a sharp angle 
at any point. A sharp bend or a 
jamming of the cable is apt to 
cause a kink, which will render the 
release inoperative. 



7 ' > 



**KODAKER\ 

helps to sell the goods 
— get the name on the 
dotted line with every 
amateur camera sale. 



Autonnatic Stock- 
Keeping 

"Mrst come fir>t sold" is the best 
little rule you can apply to handling 
sensitized material, and we are al- 
wa_\'> on the alert for an_\- hints or 
devices that will assist our custo- 
mers in this regard. We believe we 
turned a good trick when we of- 
fered \-ou the Kodak Film Cabinet. 
which makes it possible for you to 
keep your films in a neat, eye-com- 
pelling fixture. The Cabinet looks 
neat and keeps rolls of the several 
sizes neatly and conveniently, auto- 
matically giving to the older stock 
the preference in reaching the users. 
( )iie of these Cabinets i> a real in- 
\'estment. and will Cjuickly pay for 
itself 1)\" its automatic and conven- 
ient handling of the film. Have 
vou ordered yours? Orders filled 
at once — price $5.00 each. net. 



KODAK TRADE CIRCULAR 




Xtie Nleridian 

Calendar 

Gray and Brown — For \ ertical and 

Horizontal Pictures. 

PRICES 

\'. P. K. Size $11AM> per Imiiliecl 

No. 1 11. oU per luunlreil 

No. lA 12.00 per hundred 

Xo. 2C 13.00 per hundred 

Xo. 3 12.50 per hundred 

Xo. 3A li.OO per hundred 

Packed 25 to a box — of one size and 
color. Orders accepted for any cjuantity. 

Trade Discount, +09f. 

Potassiiit-n Iodide 

1 oz. bottle .f .42 

1/4 lb. bottle 1.5(1 

li. lb. bottle 2.S5 

i lb. bottle 5.50 

Trade Di>,-ount. 25'^. 



Error in 1917 Graflex 
Catalogue 

Please note that the prices shown 
on page 17 of the Graflex catalogue, 
for Graflex Roll Holders, are not 
correct. The proper prices are those 
listed on page "^1. 

a 

F*rice Changes 

Sillv Bolting Cloth 

I'cr 18"xL'0" 
Width Yard Sheets 

Xo. 1 Fine Mesh 4-0" $9.50 $3.00 

Xo. 2 Medium Mesh. 40" 8.50 2. SO 

Xo. 3 Coarse Mesh.. 40" 8.00 2.65 

Trade Discount, 25%- 

On orders for less than one yard (save 
the 18 X 20 inch sheets) add 25 cents to 
cover cost of packing. 

W'ratten &. W'ainw^rigtit 
Kilters 

Circles mounted in light metal 
cells — "'IV glass. 

% inch $2.00 

1 inch 2.10 

114 inch 2.30 

lio inch 2.60 

lYs inch 2.75 

\-\ inch 3.00 

2 inch 3.50 

2 Is inidi 3.75 

21.J inch 4.50 

Larger sizes will be made on special 
orders only, and (quotations given on re- 
quest. 

W'ratten IVl Kilters in 
Sets of 9 

2 inches, cemented in "C"" Glass, 

with leather case $14.00 

Trade Discount, 59t. 

Groiand Olass 

4 X 5 per sheet $ .25 

o X 7 per sheet 30 

5 X 8 per sheet 35 

6^ J X S*j per sheet 45 

S X 1(1 per sheet 55 

Trade Discount, 307c. 



KODAK TRADE CIRCULAR 




**Aren't Those Kine?" 

The remark aljove was heard on 
every side in the Kodak Booth at 
the Canadian National Exhibition, 
or Toronto Fair, which has just 
been held for the 38th year. It 
won't take many guesses for you 
to discover what aroused such ad- 
miration, for the live dealer will at 
once appreciate that the enlarge- 
ments are the reason. 

One of our salesmen in attend- 
ance at the booth says that there's 
a stupendous — s-t-u-p-e-n-d-o-u-s — 
lack of familiarity with enlarging 
and enlargements and he is going 
to do his share to remedy this both 
with dealers and users. 

Honestly, we don't believe there's 
a stronger appeal than that of "large 



pictures from small negatives," and 
)-ou know there's no question about 
the profit that would accrue to you 
from making the most of it. Your 
customers have thousands and thou- 
sands of negatives that will make 
s])lendid enlargements and there 
were fresh thousands added by the 
vacationists who have just returned 
home. 

It will pay you to make capital of 
the slogan, "large pictures from 
small negatives," this month and the 
next and the next without excep- 
tion. Xote, please, that the slogan 
particularly appeals to the gentler 
sex, for it is a matter of experienced 
observation that the ladies are most 
enthusiastic about getting large pic- 
tures made from their siuall films. 



KODAK TRADE CIRCULAR 




Stolen 

P). J. Cook, druggist, St. Thomas, 
Out., liaci the misfortune to have 
his store burglarized on the night 
of August 27th, when the cameras 
hsted below were stolen. Any deal- 
er getting information about any 
of these will oblige Mr. Cook 
greatly by prompt notification. 

1— No. 3A Graflex, Serial No. 49731. 
1 — ^No. 3iA Autographic Kodak, Serial 

No. 469S1. 
1 — No. 3 A Autographic Kodak, Bei'ial 

No. 4749-, with Koihik Auastigniat 

Lens. 
I— No. lA Autographic Kodak .Ir., 

Serial No. 238406, with K. H. Lens. 
1 — No. lA Autographic Ku(hik .Jr., 

Serial No. 186 His, with K. A. Lens. 
1 — No. 2A Folding Autogiaphic Brownie, 

Serial \o. 70831. 



Error in Ivodakery 
for August 

On page 31 of the issue named 
the prices for the Brownie Enlarg- 
ing Cameras were incorrectly stated. 
Please note and advise your cus- 
tomers that the following, as given 
on page 25 of the Condensed Price 
List, are the right prices : 

V. P. K. Enlarging Camera $:i.(H> 

No. 2 Brownie P. C. Kidaigiiig 

Camera 2.1 )i( 

No. 3 Brownie h^nlarging Camera. . 2.50 
No. 3 Brownie Enlarging Camera. . 3. ,50 
No. 4 Brownie Enlaigino- Caineia.. 4.01) 



De LiJ.:x:e Hand Bag 
for V.F».K. 

'rice advanced t.) $2.00— less 30%. 



KODAK TRADE CIRCULAR 



Kodak Advertising 

( )ur clij)|)iiig l)urt'aii service 
shows us that more and more 
Kodak dealers are advertising" in 
their local papers. We are also 
pleased to note that nmre attention 
is being paid to selling arguments 
and to the typographical arrange- 
ments of the advertisement-^ — and 
to the hooking up with our national 
advertising in the magazines. Hut 
— we still find some dealers adver- 
tising EastiJiaii Kodaks. Xow. if 
you will but stop to think a moment, 
you will clearly see that such ad- 
vertising is directly against the deal- 
er's best interests — to say nothing 
of our own — because it implies that 
there arc Kodaks other than those 
iiiaiiiifiietiired hy the Kodak L'on:- 
pany. 

Millions ha\e lieen si)ent in adver- 
tising Kodak, and in familiarizing 
the buying public with the phrase, 
"If it i>n"t an Eastman, it isn't a 
Kodak." So why make a negatk'e 
use of all this advertising that has 
been done, and is being done for 
you. Advertise Kodaks and make 
use of the phrase, "If it i>n't an 
Eastman, it isn't a Kodak" — that 
conveys the correct imi)ression. 

Another thing: There are cam- 
eras manufactiu'cd by the Kodak 
Company that are not Kodaks, such 
as the Brownie. Premo and Graflex 
cameras — so do not advertise 
Brow^nie Kodaks, Premo Kodaks or 
Graflex Kodaks. For the same rea- 
son, it is not advisable to advertise 
Kodaks from a dollar and a quarter 
to seventy-seven dollars, because the 
lowest priced Kodak lists at seven 
dollars. Advertise Brownie cam- 
eras so much, Premo cameras so 
much, Graflex cameras so much and 
Kodaks so much — never connect the 



word "Kodak" with any camera at 
all other than those listed by us as 
Kodaks. 

In your advertising do not ad- 
verti>e Kodaks and then run a cut 
of a Urownie or Premo camera to 
illustrate the advertisement. Ask 
to see a proof of your advertise- 
ment before it is run. so that vou 
ma_\' correct an}- errors, such as 
si)elling, the misspelling "Kodack" 
or the running of a wrong cut or 
the i)lacing of a cm ui)side down. 
\\ e have seen quite a number of 
instances wdiere the cut of the \>st 
Pocket Kodak has been inverted 
because the compositor has evident- 
1\' mistaken the leg of the camera 
for a "sight" of some sort. Ad- 
vertise "Kodaks." not Bastiiiaii Ko- 
daks: check your proofs carefullv 
for errors and so get the full \alue 
of the space you pay for. 

Look over our cut sheet, and if 
\-ou have not already done so, order 
some of the new cuts made espe- 
cially for newspaper work, and 
which will connect }'our local ad- 
verti>ing with our national \n\h- 
licity. 

a 

F*lease W^rite 

W hen you have occasion to send 
us an_\thing at all, be it a camera, 
a roll of film, a packet of paper, or 
anything at all which has a value, 
please, for good service to your- 
self, take the time to write about 
it. A\'e are constantly receiving 
goods about which no information 
is sent. Sometimes the name of the 
sender is omitted from parcel post 
packages, resulting in the package 
being placed on the "In suspense" 
shelf, where it lies till something 
turns \\\y to indicate the sender, for 



KODAK TKADE CIRCULAR 



we know of no process of getting 
the information required, where no 
name is given, nor does the post- 
mark show where the parcel was 
mailed. In the case of express 
shipments, we are usually able to 
get the proper information from 
the Express Company, but that 
takes time and the handling of the 
matter is necessarily delayed — not 
through any fault of ours, but be- 
cause of the omission of essential 
information. If you want to avoid 
delay and confusion, write us a let- 
ter of particulars, but please don't 
add such particulars to the tail-end 
of an order, where such remarks 
merely confuse the Order Dept. 
and do not assist the Receiving 
Dept. to give you the service that 
we are anxious to afford. 



Error in Condensed 
F*rice List 

The mention of the stylus for 
Autographic Kodaks on page 32 is 
misleading. The prices quoted are 
in reality for packages of six of 
the respective sizes. Please note 
this in your copv. 



An Ex:treme C 



ase 



The letter we reproduced la>t 
month wherein a Kodakerv sub- 
scriber told about how his first 
camera had been the least expensive 
Premo, and how within the year he 
had come along so fast that he had 
invested in a $75.00 Graphic out- 
fit, was admittedly an extreme case. 

And here is another one : a 
"subscriber" writes as follows : 



Enclosed please find touiions for whirh 
jjlease send me "Kodakerv" for three 
iiears. If possible kindly start with 
March, 1917, nnmher so that I can com- 
plete niv files. Could I buy the January. 
February and March. 1916, numbers? 

I have just bought three specials and 
hope to have lots of good pictures from 
them. 

Hoping to hear from you in regard to 
the above by return mail, I am 
Yours truly, 



This subscriber to Kodakery |)ur- 
chased a ^'est Pocket Special, a lA 
Special and a 3A Special all at one 
time. He wanted us to date back 
his subscription to ]\Iarch "to com- 
plete his file," and asked for three 
numbers back in 1916. Xeedless to 
say he got them. 

Can there be any doubt about 
the value of Kodakery to yoii, Mr. 
Dealer ? These are extreme cases, 
of course, but the next letter on the 
file encloses the money for a re- 
newal and says "I have them all \\\) 
to July and have them bound 
annually." 

The next renewal is for a Xo. 
12 Premo and the next is from 
Xo. 2 Folding P>rownie to a Xo. 1 
Jr. Kodak with an R. R. lens, while 
the next is from a 3A. Special Ko- 
dak to a 3A Grafiex, while the very 
next in order is from a X'o. 2 
Brownie to a 3 A Kodak. 

And so they go. But these let- 
ters mean more than new camera 
business. They mean that these 
Kodakery readers have been kept 
interested, have necessarih- used 
films and paper and chemicals and 
albums and a thousand and one 
sundries. 

\\'hen you fail to get the name 
on the dotted line you are throw- 
ing away profit — real monev. 



KODAK TRADE CIRCULAR. 




Kodak in Camp 

From reveille to lights-oiit, each hour will l)riiig something 
new into the life of every young soldier. Xew surroundings, 
new habits, new faces, and new friendshi])s will make for him 
a new world — a world full of interest to him to-day and a world 
upon which he will often dwell in memory when jieace has come 
again. 

.\nd this new world of hi> otfers Kodak opportunities that 
will relieve the tedium of cam]j routine at the time and will after- 
ward provide what will be to him and his friends the most inter- 
esting of all l)ooks — his Kodak album. 

The parting gift, a Kodak. Let u> >ho\\ yon. 

RICHARD ROE & COMPANY 



Double Column Cut No. 150-A 



Triple Column Cut No. 150-C. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



-FOR YOUR LXTERESTS AND OUR OIVN" 



Vol. XIV. No. 6 



TORONTO, CANADA 



October, 191 7 




A Ne-w NIodel of No. 

lA At_itograplnic 
Kodak: Special. Has the 
Kodak: Range Finder 

In efficiency, beauty of design 
and finish, in speed and accuracy, 
this new lA Special is typical of the 
best that can be made in hand cam- 
eras. The best materials are used 
in its construction, and it is beauti- 
fully finished thrdu^iiout, beiuQ" 



covered witl: the finest (jualit}' of 
long-grain calf. An ini])i)rtant and 
advantageous feature is that this 
new Special is equipped with the 
Kodak Range Finder. The camera 
has rising front, brilliant, reversible. 
C()llci4)sible finder, with adjustable 
mask, rack and jtinion for focusing 
and the usual focusing scale, as well 
as the Kodak Range Finder. 

DETAILS: For rectangular pie-tures 
- ' li X -iVt inches. Capacity, 12 exposures 
without reloading. Measurements of Ko- 
.lak, 1% X 3% X 8 inches. Weight, 152 
ounces. Two Tripod sockets. 

Available with the following 
e([uipments at the prices shown: 

Xo. lA Autographic Kodak Special, 
with Cooke Kodak Anastigmat - 
Lens /.6.3, Compound' Shutter. ..$40. (id 

No. lA Autographic Kodak Special. 

- with Kodak Anastigmat Lens 
/.6.3, Compur Shutter 4.i.(M) 

Xo. lA Autographic Kodak Special, 
witli B. & L. Kodak Anastigmat 
Lens /'.6.3, Comjiound Shutter. . . 4-9. (HI 

X^o. ] A Autograjihic Kodak Special, 
with B. & L. Tessa r Series IIB 
Anastigmat Lens /.6.3, Compur 

Shutter ." .^9.5(J 

Kegular Trade Discomits apply. 



KODAK TRADE CIRCULAR 



\ 



\ 




An Engineering 
F*rc)t)lem 

There's nothing new alxAit the 
Kodak Flash Sheet Holder, hut it 
will serve to j^rompt \ou to remind 
your assistants that Flash-Light 
time is here. 

Many Kodak dealers have used 
and will again use t^ash-light pho- 
tography to hel]) carry the momen- 
tum of sales from August and Sep- 
temher into October and November. 
They tell us that consistent pushing- 
of picture-making by flash-light has 
appreciably straightened out the 
curve between v^ummer and Christ- 
mas, with the profitable result that 
the busy wheels of August business 
run further. 

It is well worth your while to trv 
and engineer a similar straighten- 
ing of the curve, as it appears in 
your business, and persistent push- 
ing of flash-light photography, will 
accomplish good results. ^^'e are 
always glad to help you with a un- 
reasonable quantity of that sterling 
booklet — "By Flashlight." Tell youV 
assistants, then, of the problem be- 
fore you and don"t allow them to 
let it slide. 



Prospects for the 
Kail 

The new Cut-Sheet shows a wide 
range of illustrations for your ad- 
vertisements. There are cuts pecu- 
liarly ada])ted to use in advertise- 
ments aimed at the farmers and 
there are cuts for use in advertise- 
ments to the town and city dwellers. 

The farmers have seen a good 
deal more of Kodak advertising this 
year than ever before, because we 
have devoted a lot of money to our 
farmer caiu])aign. It is already 
bearing fruit and will bear more, 
if Kodak dealers in rural communi- 
ties will follow u]) tlie work we have 
done, and are doing, directh' for 
their beueht. It is obvious that the 
farmer will have a good healthy 
amount of cash this fall and he will 
buy I\odak> and Brownies and 
Fremos if you put the matter to him 
in the proper light. 

Booklets — "The Kodak on .the 
Farm," The Kodak Booklet, abridg- 
ed Kodak and Brownie catalogue. 
The I'reiuo Booklet. abridged 
Premo catalogue — will all do you 
yeoman service. 

Everything, looks bright for the 
best and largest Fall business in Ko- 
daks and -Supplies. Please do not. 
this year, exile your cameras from 
the display window. 



Price Changes 

Rublier Tuhinjf, red or Mack, jxm- 

foot .t .11) 

'I'r.-idc Discount, 2.1';. 

Kodak Leathej' Dressing, per jiiiit 

can $ .60 

Trade Discount, 25%. 



KODAK TRADE CIRCULAR 



JVIore Business for 
Yoia 

X-Ray photography has become 
Mj important in modern dental and 
surgical practice that there must be 
a good many dentists and doctors of 
}()ur acquaintance using X-Ra}- 
Plates and Films. 

Don't overlook a good opportun- 
ity to increase your profits. Find 
out who are the users in your town 
and go after the business with Seed 
X-Ray Plates and Eastman Dental 
X-Ray Films. 

Seed X-Ray Plates have the fin- 
est emulsion known in this particu- 
lar line, with ample speed and the 
characteristic Seed gradation, which 
latter quality is essential to the mak- 
ing of an accurate diagnosis. 

Further, Seed X-Ray Plates are 
pre-eminent in this field for uni- 
formity ; they are free from annoy- 
ing variations from standard. The 
emulsion is also peculiarly hard and 
tough, an invaluable quality, which 
renders the negatives free from 
troubles that would ruin them. 

Seed X-Ray Plates list at the same 
prices as our other Plates, in sizes 
3 X 7 to 14 X 17 — trade discount is 
2h%. Bear in mind, also, that you 
can sup])ly Seed X-Ray Developer 
J'owders. You may have special 
leaflets on Seed X-Ray Plates, con- 
taining price list and directions for 
use, for the asking. 

Eastman Dental X-Ray Films are 
supplied as below. 

You should always specify in 
your orders whether "Fast" or 
"Slow" Film is wanted, there being 
two kinds of emulsion made for the 
dentists. 

P*rices 

No. 1 — 1% X 1% inches, per dozen 
pairs .$ .65 



No. lA — 1^2 X 21/4 inches, per ilozen 
pairs $1.10 

Xo. IB — l^o X 2 inches, per dozen 
pairs I.IU 

Xo. 2 — 21/4 X 3 indies, ]ier dozen 

pairs 2.l!ll 

Trade Discount is 25%. 

For the X-Ray Films, Seed X- 
Ray Developer Powders will answer 
splendidly and you can also supply 
the doctors and the dentists with the 
Hypo and other chemicals and sun- 
dries they will require. 

A word of advice is that you can 
hardly hope to tell the doctor how 
to run his machine, but you can 
often, tactfully, give valuable help 
in the purely photographic end, such 
as developing and fixing. Em- 
phasize the necessity for developing 
in strict accordance with the direc- 
tions. 

When you figure that 8 x 10, 
10 X 12 and 11 x 14 are the sizes 
of Plates most largely used, you 
will all the more appreciate how 
well worth your while it is to get 
this business. 



Kor Whiat Xhey Are 
Wortti 

A chaufifeur has discovered that 
he can produce nicely-frosted elec- 
tric bulbs by the use of Eastman's 
Ground Glass Substitute. The best 
way to coat a bulb is to hold it in 
a vertical position, applying the Sub- 
stitute from the tip down in such 
fashion as to cover the desired posi- 
tion of the bulb. If you wish to 
leave any part of the bulb clear, 
first- coat that part with paraffin, 
wdiich is later removed. Bulbs thus 
treated will retain the frosted eft'ect 
and it is less expensive than buying 
frosted lights. A 4 oz. bottle of 
the Substitute lists at 40 cents, less 



KODAK TRADE CIRCULAR 



Another suggestion of effective 
economy comes from a reader of 
the Kodak Salesman, who writes 
that his sister has used X'elox Trans- 
parent Water Color Stamps to dye 
nr tint curtains. He says it works 
Hke a charm. l)ut we can't guar- 
antee the resuhs of such unusual 
use, so m.ake your o\\ n tests to 
avoid the wrath of any young lady 
who may happen to spoil a curtain 
or waist. Young ladies have heen 
known to tint waists by soaking the 
dye out of fancy colored crepe 
pa])er. Maybe the Colm- Stamps 
will work better and more quickly. 
The ])oint our correspondent made 
\\ a> that the Stamps are far cheajjer 
than the dyes regularly sold. 



F*aioters and 

I-*lnotographers 

Not so very long ago painters 
looked down — or pretended to look 
down — on photography. And a 
few "superior" people among pho- 
tographers thought that the surest 
way to win the good o])inion of the 
painters was for them to i)rodiice 
pictures which looked a-^ unlike 
l)hotographs as possible. 

They certainly succeeded in mak- 
ing |)ictures which looked unlike 
photographs. Whether they suc- 
ceeded in pleasing" the painters is 
not so certain : it would perhaps be 
kindest to say that the painters and 
the critics were not wildly excited 
about these photographs, which 
were neither fish, flesh nor good 
red herring. By way of consolation 
the "superior" photographers sneer- 
t'd at the ordinar\- man who was 



satisfied with straightforward pho- 
tography. They called him rude 
names, such as "IMiilistine" — they 
even called him "button-presser." 

]>ut the painters, and their friends 
the art critics, are changing their 
opinions about photography. Read 
tliis. for instance : " . . . results 
which .... rival the deliberate 
eft'orts of artists to realize harmon- 
ious composition, pictorial unity, 
and suggestion of atmosphere. 
These magnificent and stirring cam- 
era picttu'es .... should prove 
a valuable source of instruction to 
painters and illustrators." There is 
nothing half-hearted about praise 
in these terms, especially when it 
is given by an art critic of the stand- 
ing of Air. P. G. Konodw 

And what are the ])hotographs 
which have called forth this praise? 
Are the\- the kind of picture which 
can only be understood and appre- 
ciated l)y the select few ? .\re thev 
llie kind of ])icturc' which can onlv 
bi' mack- 1)}- methods unknown to 
ordinary photographers? They are 
not. The pictures Air. Konodv de- 
^cribL•^ are straight llromide en- 
largements from straight snapshot 
negatives : the\' are the Canadian 
C)ff'icial War I'hotographs now on 
exhibition at the C.rafton Galleries 
in London. 

Every one connected in any way 
with photography should insist that 
tliere is no need to apologize for anv 
])icture on the grounds that it is a 
photograph. Photography and paint- 
ing are absolutely distinct: each has 
its merits — and its limitations. Let 
])hotographers generally admit this, 
and ijicx- will not need to worry 
about tlieir recognition by painters. 
— /■'/•<;/// ihr f:ii(/lisli T. C. 



KODAK TRADE CIRCULAR 



Jiist a F*ersonal 
Word 

Wherever we have been able to 
have a personal chat with the store 
])roprietor or manager, the number 
(jf "Kodakery" subscriptions sent 
in has increased materially. Much 
as we should like to, meeting you 
all in person is out of the question, 
but won't you just consider these 
few words regarding "Kodakery" 
as a personal chat with you. 

"Kodakery" was started with a 
big idea behind it — to be a real 
help to you and to us. We didn't 
just say "Let us start a maga- 
zine," and then get the first issue 
out the next week. We took a 
whole lot of time in selecting its 
editorial staff — in obtaining the 
men who knew photography, and 
who could tell what they knew in 
language the non-technical ama- 
teur could understand. We had to 
plan a long ways ahead to provide 
sufficient good material and illus- 
trations so that each successive 
issue would measure up to, or ex- 
cel, the high standard we had set. 

Now, no man is one-half as 
much . interested in the other side 
of a fellow's proposition as he is 
in his own side, so let us forget 
t)ur side of the "Kodakery" prop- 
osition and look at it from your 
view-point only. 

"Kodaker}" reaches the great 
majority of its readers when they 
have just come into possession of 
their first camera — just when their 
enthusiasm is at high pitch — just 
when they want and need instruc- 
tion — and just when they want 
to ask the most questions. 

W'hat does "Kodakery" do for 
you — the dealer? It helps the 
beginner over the first uneven 



places ; it leads him to read his 
manual of instructions carefully 
and thoroughly; it inspires him 
to renewed efforts through the ex- 
cellence of its illustrations and the 
heljifulness of its text. It saves 
hours of your time in answering 
questions, and monthly it calls to 
his attention the various sundries 
in your stock and the newest 
things from the factory. "Kodak- 
ery" is an enthusiasm creator and 
sustainer ; it is a sales booster and 
time-saver for you. With all these 
points in your favor, can you afford 
to have an amateur camera sale 
considered complete until the 
"Kodakery" subscription blank is 
filled out and mailed to us? Send 
'em in — we will "do the rest." 

The Ideal Attained 

This is the true tale of a dealer 
who spent about a minute in filling 
out a Kodakery subscription form, 
which brought him a sale yielding a 
])rofit of $17.60. 

He had sold a No. 3A Folding 
Autographic Brownie to a customer 
who had been out of amateur pho- 
tography for a considerable time. 
To ensure the permanence of the 
interest thus revived, he told the 
customer about Kodakery and sent 
in the subscription form from the 
Ilrownie manual. 

Within ten days, the same cus- 
tomer came in with Kodakerv for 
July and bought a $55.00 No. 3 A 
Special, as advertised on the back 
cover of that number. 

Our customer has always been 
a booster for the little magazine and 
can trace many other sales directly 
to its influence. We are glad that 
Kodakery is fulfilling its purpose- 
and even attaining the ideal, because 



6 KODAK TEADE CIRCULAR 

we pul)lish it to help you sell more A Seasonable 

goods and the higher priced goods. Booster 

You insure the permanency and r • i i 

growth of your Kodak business by ^rom one friend to another 

seeing that" eyery purchaser of a there's no more appropriate souyenu" 

camera gets on the Kodakery mail- 'it the holiday season than a neat 

ing list. This retpiires a minute or calendar carrying a picture of mu- 

two — but it's a profitable waste of tual interest, and the inexpensiye- 

time. ness of such souyenirs solyes the 

* ])rol)lem most acceptably for one 

Riglnt to a Hair whose list is rather lengthy. 

A little putT of smoke oyer on The Meridian Calendars giye you 

the mountain side is all that is the chance to do a real seryice for 

necessary to reyeal the location of a host of your customers, but you 

a hidden battery. The range finder won't sell very many if you regard 

gets the range to a hair, just as the them simply as goods bought and 

Kodak Range Finder gets the focus to be sold. Look more closely and 

for the lA and vSA Specials, more you will see that calendars can be 

accurately than it can be estimated, made to giye a timely push to your 

a iinishing department and to your 

7 :x: 11 Nlounts sales of papers and powders and 

,^ . solutions. 
lZ)nmotar:its 

NO. For Prints Size Outside Per >, doz. Per 100 Generally, yOU CaU aCCOUiplish tile 

M 7x11 11 X If) .i; .45 $(].2r) best results by lixing up some neat 

samples with pictures of local in- 
ns ip terest, easily recognized by eyery 
^^ ~^\] llxin l.in il.iMi customer. Instruct your assistants 
Trade Discount 2.-)';. ^^^ ^-^Ij^ calendars to eyery customer 
^ and see that they do as you tell 
Price Ctians:es them. Samples can also be usefully 
J, , , . , placed in positions where they can't 

Powdered Aauni — ' • i , i j 

1 1, ,, , ,. .,,, escape notice, by the door, suspend- 

1 lb. Carton $ ...II , ^ , - , . ' 

5 ]b. Tin 1.41) t^d from the cash register, and at 

TvmW Discount 2.T , . the other points of vantage }-our 

o i ■ Tj -1 store alTords. 

Fotassiuui Bromide^ — 

1 oz. Can $ .28 Your customers will respond to 

i/i lib. Can .s."5 the oft-presented suggestion, with 

1/2 lb. Can l..)i) profit to your sales in many ways. 

1 lb. Can 2.S.1 ^ ' ' 

Trade Discount 25'/;. Please note that calendars^ are sea- 

sonable goods and are made up in 

Sodium Bisulphite- carefully-estimated quantities to fill 

1 oz. Bottle ^ .lo . . ■ , ., Y,-^ , 

1/4 lb. Bottle 25 the demand as we gauge it. \ou 

1/2 lb! Bottle. ■ 35 should figure out your requirements 

i lb. Bottle 55 at once and order right away so as 

Trade Discount ^HV-Z/r. to be sure of getting them. We re- 
Eastman Tested Hydrometer. ..$1.(50 each peat below the prices and descrip- 
Trade Discount 25'/f. tions as given in the August T. C. 



KODAK TRADE CIRCULAR 7 

F*rioes wdrking aniuiig \ijur customers, the 

Horizontal and Vertical. Colors— Grey niore \'elox and Bromide papers 

and bim. -n n • ; 7 , 

For Prints Per 100 X*^^" ^^'''^ ^^'^ 1" '^''/7^ SlieetS. 

^.•^'■'> m^V"^-. ^!!--L' Tlie demand for enlargements 

Xo. lA 2y2x 414' 12.00 ^''"'" "^^ amateur s own negatives 

Xo. 2C 2^x4^ 13.00 i^ steadily on the increase, and it 

'So. 3 314x414 12.50 surely is worth fostering and en- 

Xo. 3A. ._. 314x0^ 14.00 couraging. because of the greater 

Trade Discount 40Sr. 1 • •. • 1 

Packed 25 to a box. orders accented ''i'^>"^-"> 't mean^ m paper, chem- 

for any quantity. ii-'als and sundries. 

1918 Calendar Pads. Buff and ' The Brownie Enlarging Cameras 

White, per hundred $1.00 ,, ,, • t j , 

Trade Discount 25 'A. ''''' thoroughly practical and the 

X.B.-On account of the season- y^^'' 'f' ^^^'"^">' ^o astray if he fol- 
ahle character of the goods it should \''''\^^'l '""f^ directions given m 
be understood that calendars are ^J'^ '.^^*^^^ ^'^^^ accompanies each 
sold subject to return for defect in *^^"''^^^- 

manufacture only. Every reader of the current issue 

of The Kodak Salcsinan will get a 
very thorough reminder on the ques- 
^ tion of enlarging, and you will help 

yourself by making your assistants 
appreciate that you take an interest 
in their eitorts to promote this pro- 
fitable end of your business. 

Will }()u use to advantage the 
booklet Bromide Etilarf/iiu/ JVifh a 
Kodak/ If so, how many <hall we 
send you ? 

Cirliut F*aper In Rolls 

In making up the long rolls of 
paper for Cirkut Camera Prints, 
such as the 100 feet rolls, it is 
sometimes necessary to cut the 
paper before the end of the roll is 
reached. As cutting the paper 
might cause the loss of one print 
out of a roll, three extra feet are 
added to such rolls which should 
* << T .J ,, «r- "1 'I'l cases make up for anv loss. 

An Insides" Story The customer gets full measure. 
^ ou ought to have an abiding in- 
terest in this picture, because it 

shows the "insides"' of the Brownie .Mbuin- for prints and albums for 

Enlarging Camera — how it does its negatives are worthy of j^crsistent 
work. The more of them you have pushing at this season. 




KODAK TRADE CIRCULAR. 




Pictures from Home 

Pictures of the life he left 
behind him will put cheer 
in the life he is leading now. 

Keep your Kodak busy — he needs the pictures. 

Kodaks from $7.00 up. 



RICHARD ROE & COMPANY 

1001 TRIPOD AVENUE 



Double Coluuin Cut No. 125-A 



Triple Column Cut No. 126-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



■FOR YOUR INTERESTS AKD OUR OWN" 



TORONTO, CANADA 



SPECIAL EDITION 



New List Prices, Effective November 1st, 1917 

We can't keep them down any longer. Increased labor cost, increased 
cost of materials, increased cost of everything that goes into the make-up 
of a camera, have at last proved too much for us. \\"e have got to pass 
them along to the final consumer. 

For the past three years we have made cameras in such quantities 
as were ne\er made before. In the face of rising costs of labor and 
material we have been able to keep our list prices at the old level, being 
willing to sacrifice part of our profit. 

It can't be done any longer. The big costs are too big. Below are 
new list prices, a study of which will show that the adjustments have not 
been made from opportunity, but equitably. 

The provisions of the current l^errns of Sale will continue to applv. 



KODAKS 

Vest Pocket Autogfi-aphic Kodak .'? 8.00 

Vest Pocket Autographic Kodak. Special, 

with K.A. f.7.7 lens 13.50 

Vest Pocket Autographic Kodak, Special, 

with K.A. f.6.9 lens 20.00 

Do., with B. & L. Kodak Anastigmat 

lens, f.6.9 25.00 

No. 1 Autographic Kodak Jr. (Fixed 

Focus) 11.00 

No. 1 Autographic Kodak Jr. (Focusing 

Model, with scale) 11.00 

No. 1 Autographic Kodak Jr., with R.R. 

Lens 12.50 

No. 1 Autographic Kodak Jr., with K.A. 

f.T.7 lens 17.00 

No. lA Autographic Kodak Jr. (Fixed 

Focus) LS.OO 

No. lA Autographic Kodak Jr. (Focus- 
ing Model, with scale) 13.00 

No. lA Autographic Kodak Jr., with 

R,R. lens 15.09 



No. lA Autographic Kodak Jr., with 

K.A. f.7.7 lens 20.00 

No. 2C Autographic Kodak Jr 15.00 

No. 2C Autographic Kodak Jr., with 

R.R. lens 17.00 

No. 2C Autographic Kodak Jr.. with 

K.A. f.7.7 lens 22.00 

No. lA Autographic Kodak 18.00 

No. lA Autographic Kodak, with K.A. 

f.7.7. lens 23.00 

No. 3 Autographic Kodak .' 19.00 

No. 3 Autographic Kodak, B. & L. Auto 

Shutter and R.R. lens 24.00 

No. 3 Autographic Kodak, B.B. Shutter 

and K.A. f.7.7. lens 24.00 

No. 3A Autographic Kodak 22. TO 

No. 3A Autographic Kodak with Kodak 

Auto Shutter and R.R. lens 27. CO 

No. 3A Autographic Kodak, with D.B. 

Shutter and K.A. f.7.7. lens 27.50 

No. 3A Autographic Kodak, with Kodak 

Auto Shutter and K.A. f.7.7. lens . . . 32.50 



KODAK TRADE CIRCULAE 



NO. 1 AUTOGRAPHIC KODAK SPECIAL. 

With K.A. f.6.3 lens and Optimo Shut- 
ter 45.00 

With B. &. L. Kodak Anastigniat f.3.3 

lens, Optimo Shutter 50.00 

With B. & L. Special Anastig-mat f.e.3 

lens, Optimo Shutter 41.00 

With B. & L. Tessar Series lib. f.6.3 

lens, Optin o Shutter 60.00 

With B. <f-, L. Tessar Series Ic, f.4.5 

lens, Optimo Shutter 62.00 

NO. lA AUTOGRAPHIC KODAK SPECIAL. 

With Kodak Anastigmat f.6.3 lens, 

Compur Shutter 50.00 

With B. & L. Tessar Serie-. lib, f.0.3 

lens, Compur Shutter 65.00 

With Cooke Kodak Anastigmat f.6.3 

lens. Compound Shutter 45.00 

With B. & L. Kodak Anastigmat f.6.3 

lens. Compound Shutter 55.00 

NO. 3 AUTOGRAPHIC KODAK SPECIAL. 

With Kodak Anastigmat f.6.3 lens, 

Compur Shutter 50.00 

With B. & L. Tessar Series lib, f.6.3. 

lens, Compur Shutter 65.00 

With Cooke Kodak Anastigmat f.6.3 

lens. Compound Shatter 45.00 

With B. & L. Kodak Ana-.tigmat f.6.3. 

lens. Compound Shutter 55.00 

NO. 3A AUTOGRAPHIC KODAK SPECIAL. 

With Kodak Anastigm.at f.6.3. lens, 

Optimo Shutter 60.00 

With B. & L. Kodak Anastigmat f.6.3 

lens, Optimo Shutter 72.50 

With B. & L. Tessar Series lib, f.6.3 

lens, Optimo Shutter 85.00 

Stereo Kodak, Model 1. with Kodak 
Anastigmat f.T.T. lens, and Double 
Valve Stereo Automatic Shutter 50.00 

No. 1 Panoram Kodak 13.50 

No. 4 Panoram Kodak 22.50 

BROWNIES. 

No. O Brownie Camera 1.T5 

No. 2 Brownie Camera 2.50 

No. 2A Brownie Camera 3.50 

No. 3 Brownie Camera 4.50 

No. 2C Brownie Camera 4.50 

No. 2 Folding Autographic Brownie . . 7.50 
No. 2 Folding Autographic Brownie, 

with R.R. lens 9.00 

No. 2A Folding Autographic Brownie. . 9.00 
No. 2A Folding Autographic Brownie. 

with R.R. lens 11.00 

No. 2C Folding Autographic Brownie.. 11.00 
No. 2C Folding Autographic Brownie. 

with R.R. lens 13.00 

No. 3A Folding Autographic Brownie. . 12.00 
No. 3A Folding Autographic Brownie, 

with R.R. lens 14.00 

No. 2 Kodak Bo.x 5.00 

ENLARGING CAMERAS. 

V.P.K 2,50 

No. 2 Brownie I ost Card 2.50 

No. 2 Brownie 3.00 

No. 3 Brownie 4.00 

No. 4 Brownie 4.50 



CARRYING CASES. 

For No. Brownie .75 

For No. 2 Brownie 1 .00 

For No. 2C Brownie 1.25 

For No. 3 Brownie 1.25 

For No. 3A Folding Autographic 

Brownie 1.25 

For No. 1 Autographic Kodak Jr 2.75 

For No. lA Autographic Kodak Jr 3.00 

For No. 2C Autographic Kodak Jr 3.00 

For No. lA Autographic Kodak 3.00 

For No. 3 Auto.graphic Kodak 3.00 

For No. lA Autographic Kodak Special 3.75 

Foi* No. 3 Autographic Kodak Special... 3.75 

PRINTING FRAMES. 

Brownie No. 1 .15 

Eastman. 3\i, s. 3\i> 30 

Eastman, Z% x 414 30 

Eastman, 314 x 51/2 30 

Eastman. 314 x 5^/2 (for plates) 35 

Eastman, 4 x5 .30 

Eastman, 5 x7 .40 

Transparent Back Swivel Printing 

Frame, 8 x 8 8.50 

Transparent Back Swivel Printing 

Frame. 10 x 10 10.00 

KODAK DOUBLE PLATE HOLDERS. 

For No. 3 Folding Pocket Kodak (3i/4 x 

414) ■ 1.25 

For No. 4 Bullet Special (old style). 
No. 4 Bullet Special (Model C), No. 4 
Cartrid,ge Kodak, No. 4 Eastman Plate 
Camera, No. 4 Screen Focus, or No. 4 

F.P.K. (4x5) 1.25 

For No. 3A Folding Pocket Kodak, or 

No. 3A Special Kodak 1.25 

For No. 4 A Folding Kodak (414 x 6V-). 1.50 

For No. 5 Cartridge Kodak (5x7) 1.50 

TRIPODS. 

Bull's Eye 1.75 

Standard 2.50 

Brownie Developing Box. No. 2 1.50 

Transparent Trimming Gauge for No. 2 

Kodak Trimming Board .35 

Brownie Enlarging Camera Illuminator. 4.00 

PRINT ROLLERS. 

Kodak Print Roller (double), 6 inch . . .75 

Flexo Print Roller (single). 4 inch 25 

Eastman I rint Roller (single) 3.50 

Eastman Print Roller No. 1 (double) .. 3.50 

PREMOS. 

Premo Junior No. 1 2.50 

Premo Junior No. lA 3.50 

Premo Junior No. 3 4.50 

Premoette Jr. No. 1 6.00 

Premoette Jr. No. 1, Planatograph lens 8.00 
Premoette Jr. No. 1, Kodak Anastigmat 

f.7.7. lens 13.00 

Premoette Sr., 2i4 x 414, R.R. lens 12.00 

Premoette Sr., 3^4 x 414, R.R. lens 12.00 

Premoette Sr., 3% x 51/0, R.R. lens 15.00 

Premoette Sr., 2i/4 x 4'%,, Kodak Anas- 
tigmat f.7.7 lens 17.00 

Prenwette Sr., 314 x 414, Kodak Anas- 
tigmat f.7.7 lens 17.00 

Premoette Sr., 314 x 514, Kodak Anas- 
tigmat f.7.7 lens 20.00 

Cartridge Premo No. 2 2.50 

Cartridge Fremo No. 2A 3.50 

Cartridge Premo No. 2C 4.50 



1 



KODAK TRADE CIRCULAR 



Folding Cartridge Premo No. 2 6.50 

Folding Cartridge Premo No. 2. R.R. 

lens S.OO 

Folding Cartridge Premo No 2 A 8.00 

Folding Cartridge Premo No. 2A, R.R. 

lens 10.00 

Folding Cartridge Premo No. 2C 10.00 

Folding Cartridge Premo No. 2C. R.R. 

lens 12.00 

Folding Cartridge Premo No. .3A 11.00 

Folding Cartridge Pi-emo No. 3.A.. R.R. 

lens 13.00 

Premo, No. 8. 4 x 5 17.50 

Premo No. S, 3% x oV, 18.50 

Premo No. 8. 5 x 7 22.50 

Premo No. 8. 3>4 x 5V». with K.A. f.7.7 

lens 23.50 

Premo No. 12. with B.B. Shutter and 

R.R. lens 18.00 

Premo No. 12. with B.B. Shutter and 

K.A. f.7.7. lens 23.00 

Premo No. 12, with Optimo Shutter and 

B. & L. K.A. f.6.3 lens 48.00 

Premo No. 12. Optimo Shutter and 

B. & L. Special Anas, f.6.3. lens 30.00 

Premo No. 12, Optimo Shutter and 

Kodak Anastigmat f .6,3 lens .... .43.00 

Premo No. 12. Optimo Shutter and 

B. & L. Tessar Series lib, f,6.3. lens. . 57.00 
Premo No. 12. Optimo Shutter and 

B. & L. Tessar, Series Ic, f.4.5. lens.. 59.00 
Premo No. 9, 314 x 5Vj. Planatograph 

lens 35.00 

Premo No. 9, 4 x 5, Planatogi-aph lens 35 00 
Premo No. 9. 5 x 7. Planatograph lens 40.00 
Premo No. 9, 3V4 x 5I0. B.B. Shutter 

and K.A. f.7.7 lens 40.00 

Premo No. 9, 4 x 5 , B.B. Shutter and 

K.A. f.7.7. lens 40.00 

Premo No. 9. 314 x 5V4, Optimo Shutter 

and K.A. f.6.3 lens 63.00 

Premo No. 9, 4 x 5 , Optimo Shutter 

and K.A. f.6.3. lens 63.00 

Premo No. 9, 3^4 x 51a> Optimo Shutter 

and B. & L. K.A. f.6.3 lens 69.50 

Premo No. 9. 4 x 5 , Optimo Shutter 

and B. & L. K.A. f.6.3 lens 69.50 

Premo No. 9, 5 x 7 , Optimo Shutter 

and B. & L. K.A. f.6.3 lens 88.50 

Premo No. 10. 5 x 7, Planatograph lens 75.00 
Premo No. 10, 5x7, Optimo Shutter 

and B. & L. K.A. f.6.3 lens 124.00 

Premo No. 10, 5x7, Optimo Shutter 

and B. & L. Protar Series Vila lens. 156.00 

VIEW CAMERAS. 

R.O.C. 5 x7 20.00 

R.O.C. 61^ X 8V'> 22.00 

R.O.C. 8 X 10 25.00 



Empire State 11 x 14 70.00 

Eastman No. 1,5 x 7 30.00 

Eastman No. 1, 6V, x 8% 33.00 

Eastman No. 1, 8 x 10 35.00 

Eastman No. 2. 5 x 7 40.00 

Eastman No. 2, 6^/. x 8»-2 43.00 

Eastman No. 2, 8 x 10 45.00 

Eastman No. 2, 7 xll 50.00 

PREMO PLATE HOLDERS. 

314 X 41^ 1-25 

314 X 51/, 1-25 

4 X 5 1.25 

5 X 7 1-50 

EASTMAN VIEW PLATE HOLDERS. 

5 X 7 1-50 

6V. X 8V. 1.60 

7 X 11 1-T5 

8 X 10 1-T5 

UXIVERS.\L PLATE HOLDERS. 

5 X 7 1.50 

61^ X 8V 1-60 

8 X 10 1.T5 

R.O.C. PLATE HOLDERS. 

5 X 7 1-25 

614 X 8J/. 1.35 

8 "x 10 1.50 

PREMO CARRYING CASES. 

For Premo Jr. No. 1 1.00 

For Premo Jr. No. lA 1.00 

For Premo Jr. No. 3 1.25 

For Premoette Sr. No. lA 2.75 

For Premoette Sr. No. 3 2.75 

For Premoette Sr. No. 3A 3.50 

For Cartridge Premo No. 2 1.10 

For Cartridge Premo No. 2C 1.35 

For No. 3A Folding Cartridge Premo .. 1.35 



COMBINATION TRIPOD. 

No. 21/, 4.00 

No. 3 ' 4.50 

No. 4 5.5a 

PREMO NEGATIVE RACKS. 

No. 1 25 

No. 2 35 



DISCOUNTS UNCHANGED 



i 



1 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XIV. No. 7 



TORONTO, CANADA 



November, 191 7 



Providence and 
prudence 

Your dictionary will show you 
that these two words are similar 
ill derivation, and we are all in- 
clined to leave to Providence the 
things that should be taken care of 
by prudence. 

Providence holds out most bril- 
liant prospects for business at the 
approaching Holiday Season, of 
which every merchant ought pru- 
dentl}- to take the fullest advantage 
I)y stocking and featuring those lines 
of goods that will sell readily with 
the greatest profit and benefit to his 
l)usiness combined. 

Consider well if anv other line 
satisfies these requirements as well 
as the Kodak line. Kodak photog- 
ra])hy has consistently mocked its 
critics l)y persistently refusing to 
lose its popularit}-. You have been 
in close touch with its wonderful 
growth of recent years and realize 
that far from losing, it is ever gain- 
ing ground to the stirring strains of 
X. C. R. music. There are few 
>pecialtie>. if an}-, better or more 



widely advertised for holiday trade, 
and the appeal of Kodakery can 
hardly be denied an answer on the 
scor£ of cost, for you have the range 
of prices to suit purses of every 
weight. 

The requirement of profit and 
benefit combined is satisfied by the 
feature that so many dealers most 
appreciate, i.e., the recurring series 
of profits that attend every camera 
sale. They realize that camera sales 
are true business-building sales. 

Can you do better than to feature 
the Kodak line for the holiday 
trade? It is the part of prudence 
to consider carefully, and once a 
decision is reached, to carry it out 
etTectively. 



Nev^ 

This page of the October number 
announced the new model of the 
Xo. lA Special, which is equipped 
with the Kodak Range Finder. 
We don't want you to forget about 
this splendid new camera, hence 
this reminder. 



KODAK TRADE CIRCULAR 



Another camera — comparatively 
new — that we want you to keep in 
mind is the No. 2C Box Brownie. 
It is a worthy member of the 
Brownie tribe and. though the 
youngest, is destined to be the most 
popular cousin of the Kodaks. 



Repairs 

You'd be surprised at the number 
of cameras that are sent for re- 
pairs without adequate in formation. 
Daily, cameras are received without 
an identification tag and several 
times a day cameras reach the Re- 
ceiving Dept. unheralded by a letter 
of instructions. Frequently it hap- 
pens that instructions relating to a 
repair are given at the tail end of 
an order and that delays the repair 
because the order has first to be 
entered. 

Please remember that for best 
service you should write a separate 
letter of instructions about cameras 
sent for re])air. The dealers who 
comply with this suggestion help us 
to give them better service. 



Save Your Letter- 
Heads 

Orders are always welcome on 
whatever stationery they come but 
your letter-heads are to-day costing 
vou a good deal more than they did 
a few years ago. You can econo- 
mize in this direction by making 
out your orders on the forms which 
we supply free of charge. 

We are always trying to do the 
proper thing by filling your orders 
promptly and the use of the Kodak 
order-blanks contributes a great 
deal to this end. 



If you are not using our order- 
forms, ask for some in your next 
order. 

a 
F*lease Notify Us 

To secure the greatest good out 
of the Kodak Salesman, you should 
see that the name of each of your 
assistants is on the mailing list. It 
is also desirable that you should 
advise us promptly of any changes 
in the list of those whose names you 
have placed on the list. 



No Allovsrance for 
Damage 

We are sometimes called upon 
to make replacements for damaged 
hard rubber goods. 

In the future such will not be 
allowed, as all our goods are care- 
fully packed by experienced pack- 
ers, and we disclaim all responsi- 
bility after the goods are placed in 
the hands of the transportation 
company. 

Only goods defective in manu- 
facture will be replaced, other 
claims for damage should be made 
to the transportation company, at 
the time the goods are received. 



F*rice Chianges 

SODIUM SULPHITE— 

1 lb. Bottle $ .35 

5 lb. Bottle 1.50 

1 lb. Can 11 

5 lb. Can 1.10 

25 lb. Tin 5.25 

Trade Discount, H'^v/}. 
Quantity discount is withdrawn. 

WRATTEX IMPROVED ELEC- 
TRIC DARK ROOM LAMP, with 
any specihed Safelight and Cord and 

Adapter .$6.0(1 

Trade Discount, 25'/'. 



KODAK TEADE CIECULAR 
REPRINT OF SPECIAL EDITION 



New List Prices, Effective November 1st, 1917 

We can't keep them down any longer. Increased labor cost, increased 
cost of materials, increased cost of everything that goes into the make-up 
of a camera, have at last proved too much for us. We have got to pass 
them along to the final consumer. 

For the past three years we have made cameras in such cjuantities 
as were never made before. In the face of rising costs of labor and 
material we have been able to keep our list prices at the old level, being 
willing to sacrifice part of our profit. 

It can't be done any longer. The big costs are too big. Below are 
new list prices, a study of which will show that the adjustments have not 
been made from opportunity, but equitably. 

The provisions of the current Terms of Sale will continue to apply. 



KODAKS 

Vest Pocket Autographic Kodak $ 8.00 

Vest PocTvet Autographic Kodak, Special, 

with K.A. f.7.7 lens 13.50 

Vest Pocket Autographic Kodak, Special, 

with K.A. f.6.9 lens 20.00 

Do., with B. & L. Kodak Anastigmat 

lens, f.6.9 25.00 

No. 1 Autographic Kodak Jr. (Fixed 

Focus) 11.00 

No. 1 Autographic Kodak Jr. (Focusing 

Model, with scale) 11.00 

No. 1 Autographic Kodak Jr., with R.R. 

Lens 12.50 

No. 1 Autographic Kodak Jr., with K.A. 

f.7.7 lens 17.00 

No. lA Autographic Kodak Jr. (Fixed 

Focus) 13.00 

No. lA Autographic Kodak Jr. (Focus- 
ing Model, with scale) 13.00 

No. lA Autographic Kodak Jr., with 

R.R. lens 15.00 

No. lA Autographic Kodak Jr., with 

K.A. f.7.7 lens 20.00 

No. 2C Autographic Kodak Jr 15.00 

No. 2C Autographic Kodak Jr., with 

R.R. lens 17.00 

No. 2C Autographic Kodak Jr., with 

K.A. f.7.7 lens 22.00 

No. lA Autographic Kodak 18.00 

No. lA Autographic Kodak, with K.A. 

f.7.7. lens 23.00 

No. 3 Autographic Kodak 19.00 

No. 3 Autographic Kodak, B. & L. Auto 

Shutter and R.R. lens 24.00 

No. 3 Autographic Kodak, B.B. Shutter 

and K.A. f.7.7. lens 24.00 

No. 3A Autographic Kodak 22.50 

No. 3A Autographic Kodak with Kodak 

Auto Shutter and R.R. lens 27.50 

No. 3A Autographic Kodak, with B.B. 

Shutter and K.A. f.7.7. lens 27.50 

No. 3 A Autographic Kodak, with Kodak 

Auto Shutter and K.A. f.7.7. lens . . . 32.50 

NO. 1 AUTOGRAPHIC KODAK SPECIAL. 

With K.A. f.6.3 lens and Optimo Shut- 
ter 45.00 

With B. &. L. Kodak Anastigmat f.6.3 

lens, Optimo Shutter 50.00 



With B. & L. Special Anastigmat f.6.3 

lens, Optimo Shutter 41.00 

With B. & L. Tessar Series lib, f.6.3 

lens, Optimo Shutter 60.00 

With B. & L. Tessar Series le, f.4.5 

lens, Optimo Shutter 62.00 

NO. lA AUTOGRAPHIC KODAK SPECIAL. 

With Kodak Anastigmat f.6.3 lens, 

Compur Shutter 50.00 

With B. & L. Tessar Series lib, f.6.3 

lens, Compur Shutter 65.00 

With Cooke Kodak Anastigmat f.6.3 

lens. Compound Shutter 45.00 

With B. & L. Kodak Anastigmat f.6.3 

lens. Compound Shutter 55.00 



NO. 



3 AUTOGRAPHIC KODAK SPECIAL. 

f.6.3 lens. 



With Kodak Anastigmat 

Compur Shutter 50.00 

With B. & L. Tessar Series lib, f.6.3. 

lens, Compur Shutter 65.00 

With Cooke Kodak Anastigmat f.6.3 

lens. Compound Shutter 45.00 

With B. & L. Kodak Anastigmat f.6.3. 

lens. Compound Shutter 55.00 

NO. 3A AUTOGRAPHIC KODAK SPECIAL. 

With Kodak Anastigmat f.6.3. lens, 

Optimo Shutter 60.00 

With B. & L. Kodak Anastigmat f.6.3 

lens, Optimo Shutter 72.50 

With B. & L. Tessar Series lib, f.6.3 

lens, Optimo Shutter 85.00 

Stereo Kodak, Model 1. with Kodak 
Anastigmat f.7.7. lens, and Double 
Valve Stereo Automatic Shutter .... 50.00 

No. 1 Panoram Kodak 13.50 

No. 4 Panoram Kodak 22.50 



BROWNIES. 

No. O Brownie Camera 

No. 2 Brownie Camera 

No. 2A Brownie Camera . . . . 

No. 3 Brownie Camera 

No. 2C Brownie Camera . . . . 



1.75 
2.50 
3.50 
4.50 
4.50 



KODAK TEADE CIRCULAE 



No. 2 Folding Autographic Brownie . . 7.50 
No. 2 Folding Autographic Brownie. 

with R.R. lens 9.00 

No. 2A Folding Autographic Brownie. . 9.00 
No. 2A Folding Autographic Brownie, 

with R.R. lens 11.00 

No. 2C Folding Autographic Brownie.. 11.00 
No. 2C Folding Autographic Brownie. 

with R.R. lens 13.00 

No. .3A Folding Autographic Brownie.. 12.00 
No. 3 A Folding Autographic Brownie. 

with R.R. lens , 14.00 



No. 2 Kodak Box 



ENLARGING CAMERAS. 



V.P.K 

No. 2 Brownie Post Card 

No. 2 Brownie 

No. 3 Brownie 

No. 4 Brownie 



CARRYING CASES. 



For No. Brownie 

For No. 2 Brownie 

For No. 2C Brownie 

For No. 3 Brownie 

For No. 3A Folding Autographic 

Brownie 

For No. 1 Autographic Kodak Jr 

For No. lA Autographic Kodak Jr 

For No. 20 Autographic Kodak Jr 

For No. lA Autographic Kodak 

For No. 3 Autographic Kodak 

For No. lA Auto.graphic Kodak Special 
For No. 3 Autographic Kodak Special . . . 



5.00 



2.50 
2.50 
3.00 
4.00 
4.50 



.75 
1.00 
1.25 
1.25 

1.25 

2.75 
3.00 
00 
00 
3.00 
3.75 
3.75 



PRINTING FRAMES. 

Brownie No. 1 .15 

Eastman, 3% x 3Vo 30 

Eastman. .3% x 414 30 

Eastman, 3i/i x 5»^ 30 

Eastman, 3^^ x 51/2 (for plates) 35 

Eastman, 4 x5 30 

Eastman, 5 x7 .40 

Transparent Back Swivel Printing 

• Frame. 8x8 8.50 

Transparent Back Swivel Printing 

Frame. 10 x 10 10.00 

KODAK DOUBLE PLATE HOLDERS. 

For No. 3 Folding Pocket Kodak (3i/4 x 

41/4) 1-25 

For No. 4 Bullet Special (old style). 
No. 4 Bullet Special (Model C). No. 4 
Cartridge Kodak. No. 4 Eastman Plate 
Camera. No. 4 Screen Focus, oi' No. 4 
F.P.K. (4x5) 1.25 

For No. 3A Folding Pocket Kodak, or 

No. 3 A Special Kodak 1.25 

For No. 4A Folding Kodak {V/i x 6V,). 1.50 

For No. 5 Cartridge Kodak (5x7) 1.50 

TRIPODS. 

Bull's Eye . ". 1.75 

Standard 2.50 

Brownie Developing Box, No. 2 1.50 

Transparent Trimming Gauge for No. 2 

Kodak Trimming Board .35 

Brownie Enlarging Camera Illuminator. 4.00 



PRINT ROLLERS. 

Kodak Print Roller (double). 6 inch . . .75 

Flexo Print Roller (single). 4 inch 25 

Eastman Print Roller (single) 3.50 

Eastman Print Roller No. 1 (double) . . 3.50 

PREMOS. 

Premo Junior No. 1 2.50 

Premo Junior No. 1 A 3.50 

Premo Junior No. 3 4.50 

Premoett^ Jr. No. 1 6.00 

Premoette Jr. No. 1, Planatograph lens 8.00 
Premoette Jr. No. 1, Kodak Anastigmat 

f.7.7. lens 13.00 

Premoette Sr., 21/. x 4%, R.R. lens 12.00 

Premoette Sr., SM x A%, R.R. lens 12.00 

Premoette Sr., 314 x SVo. R-R- lens 15.00 

Premoette Sr., 2^2 x 41,4, Kodak Anas- 
tigmat f.7.7 lens 17.00 

Premoette Sr., S^/i x 4%, Kodak Anas- 
tigmat f.7.7 lens 17.00 

Premoette Sr., 3^4 x 5^^, Kodak Anas- 
tigmat f.7.7 lens 20.00 

Cartridge Premo No. 2 2.50 

Cartridge Premo No. 2 A 3.50 

Cartridge Premo No. 2C 4.50 

Folding Cartridge Premo No. 2 G.50 

Folding Cartridge Premo No. 2, R.R. 

lens 8.00 

Folding Cartridge Premo No 2A 8.00 

Folding Cartridge Premo No. 2A, R.R. 

lens 10.00 

Folding Cartridge Premo No. 2C 10.00 

Folding Cartridge Premo No. 2C, R.R. 

lens 12.00 

Folding Cartridge Premo No. 3A 11.00 

Folding Cartridge Premo No. 3A, R.R. 

lens 13.00 

Premo, No. 8, 4 x 5 17.50 

Premo No. 8. 3% x 51/2 18.50 

Premo No. 8, 5 x 7 22.50 

Premo No. 8, 314 x 51/., with K.A. f.7.7 

lens 23. .50 

Premo No. 12, with B.B. Shutter and 

R.R. lens 18.00 

Premo No. 12. with B.B. Shutter and 

K.A. f.7.7. lens 23.00 

Premo No. 12, with Optimo Shutter and 

B. & L. K.A. f.6.3 lens 48.00 

Premo No. 12, Optimo Shutter and 

B. & L. Special Anas, f.6.3. lens 39.00 

Premo No. 12, Optimo Shutter and 

Kodak Anastigmat f.6.3 lens 43.00 

Premo No. 12, Optimo Shutter and 

B. & L. Tessar Series lib, f.6.3. lens. . 57.00 
Premo No. 12, Optimo Shutter and 

B. & L. Tessar, Series Ic, f.4.5. lens.. 59.00 
Premo No. 9, 314 x 5%, Planatograph 

lens 35.00 

Premo No. 9, 4 x 5, Planatograph lens 35.00 

Premo No. 9, 5 x 7, Planatograph lens 40.00 
Premo No. 9, 314 x SU,, B.B. Shutter 

and K.A. f.7.7 lens 40.00 

Premo No. 9, 4 x 5 , B.B. Shutter and 

K.A. f.7.7. lens 40.00 

Premo No. 9. 3>4 x 5'/., Optimo Shutter 

and K.A. f.6.3 lens 63.00 

Premo No. 9, 4 x 5 , Optimo Shutter 

and K.A. f.6.3. lens 63.00 

Premo No. 9, 31/4 x 51/. Optimo Shutter 

and B. & L. K.A. f.6.3 lens 69.50 

Premo No. 9, 4 x 5 , Optimo Shutter 

and B. & L. K.A. f.6.3 lens 69.50 

Premo No. 9, 5 x 7 . Optimo Shutter 

and B. & L. K.A. f.6.3 lens 88.50 



KODAK TRADE CIRCULAE 



Premo No. 10, 5x7, Planatograph lens 75.00 
Premo No. 10, 5x7, Optimo Shutter 

and B. & L. K.A. f.6.3 lens 124.00 

Premo No. 10, 5x7, Optimo Shutter 

and B. & L. Protar Series Vila lens. 156.00 

VIEW CAMERAS. 

R.O.C. 5 x7 20.00 

R.O.C. 6V, X 81/2 '-iS.OO 

R.O.C. 8 X 10 25.00 

Empire State 11 x 14 70.00 

Eastman No. 1, 5 x 7 30.00 

Eastman No. 1, 6i/^ x 8i^ 33.00 

Eastman No. 1, 8 x 10 35.00 

Eastman No. 2. 5 x 7 40.00 

Eastman No. 2, 6Vi x SV2 43.00 

Eastman No. 2, 8 x 10 45.00 

Eastman No. 2, 7 x 11 '. 50.00 

PREMO PLATE HOLDERS. 

3U X 414 1.25 

314 X 5>A 1.25 

4 x5 1.25 

5 X 7 1.50 

EASTMAN VIEW PLATE HOLDERS. 

5 X 7 '1.50 

61/, X 81/. 1.60 

7 X 11 1.75 

8 X 10 1.75 

UNIVERSAL PLATE HOLDERS. 

5 X 7 1.50 

6'/. X 8'/, 1.60 

8 X 10 1.75 

R.O.C. PLATE HOLDERS. 

5 X 7 1.25 

6'/. X 8'/. 1.35 

8 X 10 1.50 

PREMO CARRYING CASES. 

For Premo Jr. No. 1 1.00 

For Premo Jr. No. lA 1.00 

For Premo Jr. No. 3 1 .25 

For Premoelte Sr. No. lA 2.75 

For Premoette Sr. No. 3 2.75 

For Premoette Sr. No. 3A 3.50 

For Cartridge Premo No. 2 1.10 

For Cartridge Premo No. 2C 1.35 

For No. 3A Folding Cartridge Premo .. 1.35 

COMBINATION TRIPOD. 

No. 21/0 4.00 

No. 3 4.50 

No. 4 5.50 

PREMO NEGATIVE RACKS. 

No. 1 25 

No. 2 3.T 

DISCOUNTS UNCHANGED 

Correction in Con- 
densed Price List 

On i)age 31. the mention of Ad- 
justable Holder for Wratten Filters. 
3" s(|uare price $2.00. should read 
for lens mounts 1-11/16" to 2}i" 
instead of for Jens mount? 7i^" to 
1-9/16". 



Advertising Helps 

Soon you will receive a booklet 
of ten advertisements, specially pre- 
pared, with appropriate illustrations, 
for your use in winning Christmas 
business. 

The cut for each ad. may be had 
from us without charge, merely for 
the asking — please order by number. 
Tell your printer that you want the 
same setting for each ad. as shown 
on the copy you sup])ly him and in- 
sist on getting what you ask for. 



Revised F*rices on 

Parts for Eastman 

F*late Tanlis 

4x5 hsJ 8\li) 

Gaskets $.10 $.15 $.20 

Solution Cups . . . 2.00 2.50 6.00 

Cover 35 .60 1.25 

Plate Cage ,1.00 1.50 3.00 

Loading Fixture.. .50 .75 1.00 

Adjustable Kit .60 1.25 

do. To take 4^x6^ 

plates 1.00 

do. To take 4'4x6y^ 

plates 1.00 

do. To take ZY^y^hYi 

plates 1.00 

Septum .15 

Retaining Spring .15 

.Metal Insert .15 

Trade Discount is unchanged save 
on the Kits on wliich discount is now 



Reconnnnend Tozol 

In the absence of Elon, you can't 
do better than advise your custom- 
ers to use Tozol for compounding a 
standard developer, directions being 

given on the containers for prepar- 
ing the proper developers. 



HoAv to Nlake Good 
Pictures 

List price advanced to 30 cents. 
Discount is unchanged. 



KODAK TRADE CIECULAR 




Kire Drill at K 

Everything that human foresight 
can provide is done to ensure the 
comfort and safety of our employ- 
ees. Machines are all fitted with 
guards to protect the workers 
against the possibility of injur} 
through their own carelessness or 
lack of caution and there's an abun- 
dance of good air and light in every 
department. 

The very remote contingency of 
a fire is effectively anticipated by a 
thorough system of fire drills. The 
thing to accomplish in such a con- 
tingency is to get the employees out 
of the buildings without a panic 
and in the shortest possible period 
of time. 

Each unit was especially de- 
signed so as to afford convenient 
and rapid approach to the stair wells 



odak Heighits 

which are all separate from the rest 
of the buildings and are fire-proof, 
even to the doors. 

To make sure that the workers 
would know what to do in the event 
nf a fire, extremely remote as is 
that contingency, we have frequent 
fire-drills ; they occur often but at 
no regular intervals or stated times, 
so that the help can't possibly an- 
ticipate the sound of the alarm. A 
drill of this kind would be useless 
if it were announced and it is only 
by frecjuent and unanticipated drills 
that the coolness and confidence can 
be instilled which would avoid panic 
should the real thing ever occur. 

The employees in the picture are 
coming out of the work-rooms on 
to substantial balconies from which 
the/e's easy access to the ground. 



KODAK TRADE CIRCULAR 



Creative Sales 

vs. 

Sterile Sales 

In considering what lines to feature and 
push for Christmas business, which is the 
better course for a merchant to follow — 
to give the preference to the line which 
will }'ield him maximum immediate profit 
or to the one which offers the best com- 
bination of immediate profit and subsequent 
benefit to his Imsiness? Should he devote 
his energies to making sales on which the 
first profit is the last or to making sales on 
which the first profit is but number one? 

\\'e believe von will agree that it is the 
better ])olicy to adopt the second plan, pre- 
ferring live, creative sales to still, sterile 
sales on which there's onl}- the one profit. 

This theory being accepted, with what line 
can you most eft'ectively put it into practice? 
Do you know of any sale that will be pro- 
ductive of more subsc<|iunt beneht than the 
sale of a camera ? 



KODAK TRADE CIRCULAR 




Anyone who has electricity in the house can make 
hrst-chiss enlargements by the use of a 

Brownie Enlarging Camera 
with an Illuminator 

They form a simple, etTicient enlarging outfit at a 
reasonable i)rice, with the advantage that the work can 
be done in the leisure evening hours. Help your cus- 
tomers to satisfy their desire for large pictures from 
their small negatives, thereby increasing your sales of 
llronu'de i)a|)er. 



Buy Victory Bonds 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



•FOR YOVR ISTf.RP.SrS AXD OUR OWN" 



Vol. XIV. No. 8 



TORONTO, CANADA 



December, 19 17 



Over the Top " 



Let's go 
Christmas. 



over 
There 



the top" this 
never was a 



lietter cliance ; never a bigger issue. 
There are thousands of our boys 
in training camps, on the high seas 
and in the trenches. \\'hat is 
Christmas going to mean to them 
without a message from home, and 
how can a message from home be 
translated into real sympathetic 
action, better than with Kodak pic- 
tures of home, from home ? We at 
home are giving and doing ah we 
can to keep our boys cheerful. It's 
a nation's job — it's our job — it's 
your customer's job and we are aU 
equal to it. 

There never was a stronger ap- 
peal to Kodak : never a bigger 
incentive, nor a greater cause. 
Drive it home at every opportunity 
that Kodak pictures with their senti- 
ment and heart tingles, are the 
greatest gifts the soldiers can re- 
ceive. 

You are armed with effective 
literature and \ou will have received 



by this time a beautiful set of win- 
(li)w cards — Kodak and Prenm — 
with which to tell the story. 
Let's go "over the top." 



Keep It Taut 

"]\loney makes the mare go," but 
it is camera sales that make the 
hlm-spooling-lathes spin, the paper- 
coating machines whirl and every- 
thing go in jig time in the plioto- 
graphic business. 

Camera sales appeal to us more 
from the point of new and better 
users created than from the point 
of actual dollars and cents sold — 
we appreciate quality of purchases 
as well as volume. 

\\'hile there's but a small per- 
centage of our dealers who have 
failed to break even with their fig- 
ures for camera purchases in the 
corresponding period of last year, 
no decline in camera figures is 
negligible, and to those who are be- 
hind, the Christmas season afi^ords 



KODAK TEADE CIECULAR 



a fine chance to make up the de- 
ficiency. 

If you feel that you have filled 
up thr t(j\vn with cameras — we 
question the ])o>>ihilit_\' of such a 
thing — yi lU ha\-e by no mean> filled 
up the >urrouiidiiii;' countr\- homo. 

Keep taut _\our >tring of camera 
sales — feature cameras for Christ- 
mas. 




TThe Kodak: Self 
Timer 

"It presses the button" 

With the Kodak Self-Timer 
there's plenty of time for the one 
who is taking the picture, to get 
into the grou]) and strike the right 
attitude before the self-timer clicks 
the shutter. The time between the 
release of the Self-Timer and the 
actual clicking of the shutter is con- 
irollerl by tlic air-lock -crew at the 
bottom and delayed s])eeds of ap- 
])roximately one-half secoiid in 
three minute- ma\' be liacl b\" turn- 
ing the -crew to the left or right. 
The Timer, of course, has no in- 
fluence what^oL•\•er on the shutter 
speeds, it being -imply a means of 
releasing the shtitter without the aid 
of the operator. 

There lias been a very consider- 
able demand for a device of this 
kind and m i duubi main" of \(iur 
customers will want them. 

Korlnk Solf 'I'iini'i-. - . . . .-^l..";!! 
Discouni, 2.')',. 



V. F». Kodak Fitted 
A?srithi R. R.. Lens 

And now a Rapid Rectilinear 
lens for the little \'est Pocket 
Kodak. 

This fill- the gap l)eLween the 
-ingle lens equipment and that of 
the anastigmats ; it drives liome 
another powerful argument in favor 
of the \'. P. Kodak. In every detail 
of construction except in lens equip- 
ment, it is ju.st Hke the S8.00 \'. P. 
1\., having the same length of focus 
a- the single lens and the body is 
all-metal with a black enamel finish. 

\\'e fully expect to be over- 
whelmed with orders for this equip- 
ment and just as soon as we can 
get tile machinery inider motion to 
let the ])id)lic know about it through 
our magazine advertising campaign, 
_\-ou are going to be kept busy sell- 
ing them. 

The exigencies of war have inter- 
fered sadly with the supply of lenses 
for the popular j 7 .7 model and we 
suggest that you make a drive on 
the R. R. Lens model while the f.7 .7 
lens model is unavailable, for though 
the former is by no means the equal 
of the latter, the new model should 
l)ro\-e a -erviceable stibstitttte in 
meeting the demand for a \'. P. K. 
with better lens than that fitted to j 
the $8.00 model. \ 

The -pecifications except the 
len- are the same as for the $8.00 
\\ \\ K. 

PRICE 
Wst Pocket Autographic Kodak, 

with Rapid Rectilinear len.s 

Speed U. S. 8, - - - - - $9.50 
l^iscount, 7^2' ( . 



To those who want enlargements 
from their favorite negatives you 
-hould suggest the new Kodak Hn- 
laruiu"- ( )utfit. 



KODAK TRADE CIRCULAR 





Kodak Enlarging 
Outfit. 

The Kodak Enlarging Outfit is 
a new and thoroughly practical 
instrument for general amateur 
use. It is small in size and so com- 
pact as to be easily stored. \\'hen 
in use, it can be placed on any table, 
desk or shelf. 

Any size enlargement up to the 
size of the easel (14x17) may be 
obtained by moving the camera 
forward or backward from the easel 
and the holder is adaptable for use 
with negatives 4x6 inches, or 
smaller. Four jointed spring fingers 
hold the Bromide paper in position 
on the easel. 

The approximate exposure for 
an S X 10 enlargement on Bromide 
paper, using an average 4x5 neg- 
ative, a 60-watt Mazda T^am]) and 
stop U. S. 8. will be about ( 30 1 
seconds. 

The outfit is supplied cnm])k'tc 
with lens and diaphragm, the larg- 
est opening of which is U. S. 4. 
but the equipment docs not in- 
clude the 60 watt Mazda electric 
light bulb intended for use in the 
outfit. 



The illustration shows the Ko- 
dak Enlarging Outfit set up nn the 
table ready for use. 

This outfit is just what the ama- 
teur, who does his own enlarging, 
needs. And the amateur finisher 
whose business does not require 
the use of the Eastman Enlarging 
Outfit, will find this one a valuable 
addition to his equipment. Every 
Kodak Enlarging Outfit you sell 
means bigger sales of Eastman 
I'ermanent Bromide Paper and the 
chemicals necessary to their devel- 
opment. 

PRICE 

Kodak Enlarging- Outfit. - - $15.00 

Discountr-32*''''. 



Held Until Christ- 
nnas 

Kodakery subscription- received 
I)\- u- between December l.^th and 
Chri>tmas. will be held initil after 
Christmas, before mailing the first 
niunber of the magazine. 

The reason is perfectly obvious 
<ince you will sell a lot of cameras 
intended for Christmas presents. 



KODAK TRADE CIRCULAR 



Oo Blisters 

Blisters may form mi prints dur- 
ing developing, fixing, washing or 
toning, or partly during either oper- 
ation. Their formation during de- 
velopment is a rare occurrence. The 
same is true of fixing, unless the 
print is transferred direct from a 
strongly alkaline developer to a 
strongly acid short stop bath or fix- 
ing solution, in which case small 
bubbles of gas are formed within the 
gelatine film because of the action 
of the acid on the alkaline carbon- 
ate. The formation of gas in the 
gelatine is over the entire surface 
of the print. If for any reason the 
gelatine film has become softened, 
a small gas balloon is formed under 
each weak spot where gas is being 
liberated, resulting in blisters or so- 
called air bells. If the developer is 
not too alkaline or the acid short 
stop or fixing bath is not too acid, 
and prints are rinsed after develop- 
ing, such blisters are not formed. 

Air bells or blisters are liable 
to occur if the water used for wash- 
ing contains an excess of dissolved 
air. Water under high pressure is 
usually the cause of the trouble. 
The water contains a great amount 
of dissolved air and the gelatine 
emulsion is saturated with water. 
If the temperature of the water is 
slightly raised, this air is expelled 
with the result that it may raise the 
gelatine aiid form an air bell If 
the gelatine has been properly hard- 
ened the air bells are not so likely 
to form. If this trouble is a per- 
sistent one. the remedv would be an 
open tank into which the water 
could be drawn from the tap. This 
relieves the pressure and allows the 
air to escape. Heating the water 
will expel the air more quickly. 



All blisters, however, are not gas 
or air blisters. They are often filled 
with liquid, in which case they are 
caused by the phenomenon of 
osmosis. If a solution of some one 
of the forms of salt, hypo for ex- 
ample, is enclosed within the gela- 
tine film of a print, the gelatine can 
only be penetrated by water or a 
solution of lower concentration than 
the hypo. If a print saturated with 
hypo is placed in water, it is natural 
for ^he hypo, of high concentration, 
to be forced out of the gelatine by 
the water. This force which causes 
the water to penetrate the gelatine 
and expel the hypo until the two 
solutions are of equal concentra- 
tion is called osmotic pressure. 

If by swelling, softening, or for 
any other reason, the gelatine be- 
comes less porous in one spot than 
another, the water will penetrate 
the gelatine faster than the hypo is 
expelled, with the result that a 
blister will form. This osmotic 
pressure is often great enough to 
break the gelatine emulsion. If the 
gelatine has been properly hardened 
and the print carefully handled, the 
gelatine should be imiformly porous 
and no such trouble experienced. 

]\Iost blisters are formed during 
washing after fixing, and their pro- 
duction is assisted by the presence 
of cracks, creases or folds in the 
paper, since wherever these occur 
the gelatine film is likely to be 
broken away from the paper su])- 
port. 

Likewise, any factor in manipu- 
lation which tends to soften the 
gelatine locally tends to produce 
blisters. A powerful spray of water 
will soften the gelatine in the spot 
where it strikes the print, and touch- 
ing the print with warm fingers will 



KODAK TRADE CIRCULAR 



Noften the print at the point of con- 
tact. 

Washing at high temperatures 
should be avoided as much as pos- 
sible, and in all cases the tempera- 
ture of the various solutions should 
be maintained as nearly the same as 
possible. A frequent cause of blist- 
ers is the transference of prints 
from a warm fixing bath to cold 
water, and vice versa. In cold wea- 
ther keep a fixing bath where it will 
be as cold as the water used for 
washing. 

Apart from the effect of tempera- 
ture, the use of alkaline wash water 
or an alkaline fixing bath, caused by 
carrying developer into the fixing 
bath with the prints, will tend to 
soften the gelatine and produce a 
condition favorable to blisters. It 
is important then to maintain the 
acidity of the fixing bath, or use a 
fresh bath at all times. 

JUisters formed during after 
treatment are usually caused by ton- 
ing, and may be due to insufficient 
hardening, the use of one of the 
acid bleaching baths, an excessively 
strong sulphiding bath or too hot 
a hypo-akun bath, together with one 
or all of the above causes. If a 
print is not thoroughly hardened 
and is placed in a very hot hypo- 
aliuii toning bath, it will soften be- 
fore the alum can begin its harden- 
ing action. 

If. during final washing, it is seen 
that blisters have formed, the paper 
tmderneath may be pricked and the 
water scjueezed out. or the print 
may be immersed in equal ])arts of 
water and alcohol, followed by a 
l)ath of alcohol alone. It is better. 
Ill iwever. to prevent toning blisters 
by drying prints before toning, or 
better still, by treating with a 3% 



sokttion of formalin after washing 
and before toning, with or without 
drying, if there is any reason to be- 
lieve prints may not be sufficiently 
hardened to withstand toning. 

— Studio I.iijJU. 




The Ivodapod 

\'ery often carr_\ing s])ace is too 
limited to take along a tripod and 
a little Kodapod tucked away in 
the pocket will answer the purpose 
just as well when a tree, fence, or 
similar object is near at hand. 

The Kodapod is held in place 
firmly by a strong spring, the jaws 
having a grip like a bull-dog. By 
means of the clamping screw ( not 
>liown in the illustration) the ball 
ma}' be loosened to allow the cam- 
era to be adjusted to the correct 
vertical, or horizontal position. 

There are a good many of your 
customers who will want Kodapods. 

How manv shall we send vou ? 



T'RICE 



Kodapod, 



$1.5(1 



Discount, ly 



KODAK TRADE CIRCULAR 



Eastman X-Ray 
Developing Po^vsrders 

To avpid confusion the package 
of six 12 oz. powders, sufficient to 
make 72 ozs. of solution and listing 
at 90 cents, will hereafter be known 
as No. 2 size, while the package that 
contains chemicals sufficient to 
make 128 ozs. of solution and list- 
ing at $1.20, will be known as No. 3 
size. No change in price or dis- 
count. 



Eastnnan Adjustable 
Kilter Holder 

l''or WrattL-n iMlters, 4 inches 
square, to lit lens-barrels of 3 
■ to 3^ inches diameter, -- - $2.25 
Trade Discount, 10%. 



F*rice Changes 

Velox Dartc Room 
Lamps 

Kitlier cylinder or hell shape, 
each, : - - - - -^ - $2.50 
Trade Discount, 25%. 

Graduiates . 

4 oz., -------$ .20 

<S oz., _ - - - ^ - - .30 
16 oz., - - - - -^ - - .40 

Trade Discount, 257f. 

IVlajestic F»rint Dryers 

Xo 1 - - - - - - - $38.00 

Xo. 4! ------ - 75.00 

No. 5, - - - - - -_ - 75.00 

Trade Discount, 25%. 

Stereo Kodak Self-Xrans- 
posing Printing Frame 

List price, - - - - _- - $2.50 
Trade Discount, 25%. 



Order Dental Films 
as Listed 

Eastman Dental N-Ray P'ilms are 
])acked in one dozen pairs. Some 
dealers do not seem to understand 
this and order these films bv the 



gross, counting 24 films in each 
package of one dozen pairs. There 
are others who also order by the 
gross, but consider that one dozen 
])airs are eqtiivalent to one dozen 
films in the gross order. 

This is confusing and often we 
have to write to find out whether it 
was the dealer's intention to order 
a gross of films or a gross of pairs. 

To avoid all this uncertainty and 
dela}- in filling the orders, ])lease 
order in |)ackages of dozen pairs as 
listed in the Condensed Price List. 



Freight and Express 

Shipments 

Freight 

Ever\-one of us must appreciate 
that at this time, freight shipments 
are unusually heavy and when 
such conditions |)revail there are 
b(jund to be dehns that are unavoid- 
able. 

Shipments for war purposes are 
especially heavy, and these take pre- 
cedence over all others. Food sup- 
lilies and perishable goods come 
next and lastly merchandise. The 
result is that merchandise is often 
pretty seriously delayed. We are do- 
ing all in our power to eliminate such 
delays and we appreciate that no one 
can be seriously blamed if delays 
do occur under such conditions. And 
in the trying winter months that are 
before us we must one and all learn 
to exercise patience and not expect 
from the over-burdened transpor- 
tation companies the service • they 
are prepared to give under normal 
conditions. In some cases it is nec- 
essary to route shipments in a 
round-about way, as a good many 
cities are embargoed for varying 
periods on a direct railroad line, 



KODAK TRADE CIRCULAR 



but open on one that is more or less 
indirect. 

We are receiving, continually, 
requests for tracers to ascertain the 
delays. As a matter of fact we 
must get accustomed to these de- 
lays and tracers do not always 
give the desired result. 

Let us all be patient and try to 
understand that conditions are now 
abnormal and that the best way to 
meet the situation is to order 
goods a week or two earlier than 
we would under ordinary circum- 
stances. 

Express 

Express shipments are uncertain 
too. Practically the same condi- 
tions are encountered as with 
freight .shipments so far as delays 
are concerned. 

A great many of our express ship- 
ments consist of more than one 
piece. This is absolutely necessary 
in many cases and especially so 
when chemicals are included in the 
order. Acids and chemicals for ex- 
ample, cannot be packed with film. 
And flash goods must be packed 
separately. But, when express ship- 
ments of more than one piece leave 
our shipping department, they go 
together uuder one express receipt 
and are entitled to one billing and 
one charge for the entire shipment. 
Every package in each separate 
shipment is marked with the in- 
voice number and number of pack- 
ages, or pieces, in the entire ship- 
ment, as (on 2). or (on 3). — the 
numeral denoting the number of 
packages in the shipment — and 
you can tell at once, by referring to 
any one of the packages, how many 
are in the shipment. At any rate, 
they all leave our shipping depart- 
ment together, but, as is sometimes 



the case, the expressmen do not 
keep the packages together and 
often they are billed separately 
and charged separately. This not 
only means delay in the delivery 
to you but it also means that the 
express company charges you for 
two or more shipments while you 
are entitled to one billing and one 
charge. 

This is, of course, beyond our 
power to correct, but it is always 
advisable to check the number of 
packages in each shipment every 
time and if short take the matter 
up with the express company for 
adjustment. 



A Good Transformer 

"Kodak on the Farm" has proved 
itself highly efficient in building up 
business for many dealers and we 
know of one case w'here it has been 
credited by the dealer himself with 
the transformation of his Kodak 
department from a state that bor- 
dered on wakefulness into real 
wide-awake life. His photographic 
business in 1917 is about three times 
what it was in 1915 and "Kodak on 
the Farm" has done the good work, 
for he has sold cameras to lots of 
farmers, who would scarcely have 
been influenced by any other meth- 
od. His plan is to canvass the mar- 
ket on market days, presenting each 
farmer with a copy of the booklet, 
and he sees to it that few elude the 
canvass. Have you made a canvass 
(^f your farmer-customers with the 
booklet ? Remember that we are. 
"at your service" to supply any rea- 
sonable quantity with your imprint. 
All you need to do is to drop us a 
line stating how many you can use 
to advantage. 



KODAK TRADE CIRCULAR 



West Torooto 

( )ur customers will please note 
that air shipment.s to us, whether 
by express or by freight, should be 
directed to West Toronto. This 
Cit}' is rather >tretched-out. having 
several stations, and where express 
or freight matter is directed simply 
to Toronto delay follows imtil the 
goods are re-billed to West Toronto. 
The railway and express companies 
are handicapped for help, so you 
can help them give }ou better ser- 
vice by noting our address — West 
Toronto for freight or express 
matter. 



Competeot Assist- 
ants 

A little while back we enquired 
from a customer how he accounted 
for the unfavorable comparison ex- 
isting between his 1917 purchases 
and the consistently high average 
of his purchases for former years. 
Our friend made no bones whatever 
about giving us the facts — of which 
we already had a pretty good idea. 
He wrote that he himself was not 
a Kodak specialist and had always 
made sure of having an assistant 
who knew the line thoroughly but 
latterly he had been unable to ob- 
tain a "Kodak man." We know 
that a good many other dealers are 
in like case and that's our reason 
for mentioning the incident. Com- 
petent help i> daily becoming 
scarcer and the green hands with 
whom one has to be content need 
a good deal of training before the}- 
can become efficient at handling 
customers. However, you can help 
them to gain a satisfactory working 
familiarity with the line by getting 
them to read the back numbers of 



the Kodak Salesman on your file 
a> well as the current numbers, in 
which there is appearing a series of 
articles specially written to help 
newcomers. We shall be glad to 
send the A'. .S'. to each one of vour 
assistants. The \'elox Booklet, the 
Alanuals and (jther publications like 
"By Flashlight" all contain useful 
selling information — urge the green 
hands to read "em. Our salesmen 
will gladly bring out the leading 
points of the several cameras and 
help your people in any way pos- 
sible. 



Worth Recommeridl- 
ing 

In effect, our business in chem- 
ical- or powders and solutions ex- 
ists purely as a protection or insur- 
ance for our business in sensitized 
materials. Vou need not draw on 
}-our imagination to appreciate how 
punv are the P. & S. figures in com- 
parison with the total figures for 
films, papers and plates. 

A\'e urge the use of Tozol with 
our papers, because we know that 
so long as Elon or Aletol is not 
available as before, no other de- 
velo])ing agent .on the market can 
give results on our sensitized goods 
to equal those produced with a 
Tozol developer. Recently we have 
had several instances where the 
superiority of Tozol has been con- 
clusively shown, and you are safe 
in recommending Tozol above all 
other developers for use with Ko- 
dak papers. Tozol also gi\'es splen- 
did results in deep tank develop- 
ment of film by sul)stituting ior the 
combined quantities of Elon and 
Hydrocliinon an equivalent quan- 
tity of Tozol. 



KODAK TKADE CIRCULAR 



Kepair Deptirtmerit 
Notes 

Inventorv 

In a few days it will be time tn 
start the inventory and that is your 
opportunity to examine criticall}- 
every camera you have in stock. 

Give instructions to those who 
are taking tlie inventory to make 
sure that no camera in need of re- 
pairs goes back on the shelves. 
Open the camera — try the shutters 
at every speed — see that the lenses 
have not been tampered with. — 
open the back and be sure that the 
camera is right and just as you 
would want it. if you. instead of 
your customer, were to buv it. If 
anything is wrong and you can fix 
it yourself — do it before it gets 
back into stock. If vou cannot 
repair it. send it to us iio:^\ 

Instructions on^ Repairs 

Don't think of sending a cam.^ra 
back to us for repairs without per- 
fectly clear instructions as to just 
what is wrong. It is not difficult 
to imagine the extra work involved, 
when a number of cameras are re- 
turned and no instructions accom- 
pany them. 

Remember ! If a camera, by any 
chance, passes our rigid inspection 
and is shown to be defecti\-e it will 
be repaired free of charge. Also 
if the camera has been used but 
never worked right, there will be 
no charge. But if the repairs are 
required as a result of carelessness 
on the part of the operator, a 
charge is made for the time re- 
quired to make it right. 

Whafci'cr I he trouble may lu\ do 
not fail to send full instructions, so 



that the camera can he f^rof^erly 
identified. 

Don't Tran.spose Lenses 

We have said this many times 
and yet it seems beyond belief — 
eight cameras came into the rejiair 
department in one we-.^k and the 
only trouble with any of them was 
that lenses in each case had been 
changed about. 

You wouldn't think of going to 
your optician and picking out a 
pair of lenses for your glasses a::d 
saying: Put these lenses in iu_\- 
mountings, and I guess that pair 
will answer for close work. Instead 
you employ an expert to test yi;nr 
eyes and he does the prescribing. 
It's the same way with a camera. 
Kodak workmen are the experts 
who know the lenses that are cor- 
rect for each camera they make 
and if the lenses are changed, they 
should be changed by an expert, 
otherwise the effect would l)e just 
the same as if one ado])ted an}- 
kind of glass and expected to cor- 
rect defects in eyesight. Even 
lenses of exactly the same descrip- 
tion vary slightly in focus. Each 
lens is an individual and has to be 
so treated. Every lens is carefullv 
focused when fitted to its partic- 
ular camera. In case of the fixed 
focus cameras the lens is adjusted 
to a certain point where it works 
best and in case of the focusing 
cameras the scale is adjusted. The 
placing and adjusting of lenses is 

For the sake of Kodak results. 
don't let your clerks, or any alleged 
e.rfert, transfose the lenses from 
line camera to another. It's a hit 
or nu'ss way that will never work 
except by chance — and a mightx' 
small chance at that. 



10 



KODAK TRADE CIRCULAR 



F*rice Cards and 

Slips 

F*rice Cards : 

At the time the prices of cam- 
eras were advanced last month, 
there were, in dealers' stores and in 
transportation, thousands of cam- 
eras with price cards in the boxes. 
These prices have been changed and 
the price cards are wrong. 

Please make a mental note to 
destroy all such price cards. 

Slips Show^ing New^ 
Camera Priees : 

In every lot of Kodak and 
Premo catalogues that is sent out 
between now and the time the new 
catalogues fbig) are printed next 
spring, will be sent slips showing 
the new prices of cameras and sun- 
dries, as of Xovember 1st, 1917. 
These slips have been prepared 
separately for the Kodak catalogue, 
Kodak Booklets, the Premo cata- 
logue and Premo Booklets. 

If you have any of these booklets 
or catalogues in stock let us know 
how many of each and we will 
send a sufficient supply of the dif- 
ferent slips for you to insert in 
each. This will eliminate a lot of 
explaining. 



Lantero Slide 
Service 

Several years ago we announced 
a special lantern slide advertising 
service for Kodak dealers. \\'e 
have been sui)])lying these slides to 
a great many dealers and almost 
invariably they have come back for 
more. These are straight advertis- 
ing appeals — photographically cor- 
rect and attractive, between the reel 
acts, features. 



If you have not already taken 
advantage of this kind of advertis- 
ing, give it a trial. 



Future Delivery 
Orders 

Because manufacturing and trans- 
portation conditions are as they are, 
we are unable to accept orders for 
future delivery of any of our pro- 
ducts at the prices prevailing at the 
time the order is given, provided 
the prices advance before delivery 
of the goods. In other words, the 
billing prices will be subject to our 
selling prices, at the time the order 
is delivered. 

This also applies in instances 
where dealers order goods for the 
following month's account. All 
prices depend on conditions and 
are subject to change without 
notice. 

a 

A Free Course in 

Kodak Finishing 

Enlist now in the better customer 
service offered by the Educational 
Department. Send the manager of 
your Kodak Finishing Department 
to us and let us give him some 
"pointers" on the latest efficiency 
methods fn developing and finishing. 
The course is free — the use of the 
materials is free. There's just one 
stipulation, he must come to Ro- 
chester as t]\c course is not a corre- 
spondence course. 

We cannot be satisfied with good 
enough these days, it must be the 
best. 

Enroll now. addressing your 
application to : Educational De- 
partment, Eastman Kodak Co., 
Rochester, N.Y. 



KODAK TRADE CIRCULAR 



11 



INDEX TO TRADE CIRCULAR, 1917 



The numhcTS indicate the pages. 



Accounting, June 1, 2. 3, 4. 5. 6. 

Advertising, Jan. 1, Feb. 1, 2, 3, 7, .Mar. 

2, Apr. 1, 6, May 7, 11, June 10, 

July 6, 7, Aug. 1, 2, Sept. 6, Oct. 

2, 4, Xov. 1, 5, 7. 

.Advertising Competition, .\pril 4, fune 

11. 
.Mbums, Jan. 3. 4. 

.\mateur Delivery Envelopes. Jan. 4. 
.\nastigmat Lenses, July 3. 
.Artura X. C, Apr. 2. 
.\utographic Records, .Mav 4. Tune (>. 

July 6. 
.\zo, Feb. 6, March 3. 
Backgrounds, June <S. 
Backing Paper, June 8. 9. 
Blisters, Dec. 4. 

Bolting Cloth, June 7, Sept. 3. 
Brownies, Julv 1, 2, Xov. 2. 
Bulbs, Feb. 6. 
Cable Release, Sept. 2. 
Calendars, Aug. 4, 5, Sept. 3, < )ct. 6, 7. 
Canvas Cases, Jan. 3. 
Card Mounts, Feb. 4, March 2, 4. 
Carrying Cases, March 6. 7, .-\pr. 2, 

July 7, Aug. 2, Sept. 5. Xov. 2, 3. 
Catalogues, ^lay 1. 
Changes without notice, .\pr. 5, Mav 

6, 7, Aug. 6, 7, Sept. 1, 2, Dec. 10. 
Chemicals, Feb. 6, ^lar. 4, Apr. 2, 5, 

Mav 8, Julv 3. Aug. 2, Sept. 3, 

Xov. 2. 
Cirkut Papers, Oct. 7. 
Complaints, Feb. 6. 
Corrections, Fel). 4, Marcli 4, Sei)t. 3, 

5, 7, Xov. 5. 
Damaged Goods, Xov. 2. 
Dark Room Lamps, .\pr. 2, Xov. 2. 
Developing Holders, Racks and Clips, 

-Apr. 2, 7, June 8. Julv 3, Xov. 2, 

3, 5. 
Dry Mounting Presses, March 4. 
Dry -Mounting Tissue, Au,g. 5. 
l^niargements, Sept. 4. 
I'.nlarging Cameras, Marcli 4, June 8, 

Sept. 5, Oct. 2, .Xov. 2, 8, Dec. 3. 
l'"errotype Plates, .\ug. 2. 
I'ilni Cabinet, May Q. 10, June 11, Sejit. 

I'ilni Pack llangers, A])r. 2. 

l'"ilters, .Apr. 4, Sept. 3. 

Finger Print Cameras, June 7, Ann. 2. 

Flashlight Goods, Oct. 2. 

I'ocusing Cloth, Jan. 3, Alay 8, July 7. 

I-'olmer tt Schwing Dept. Goods, Jan. 

3, 6. 7, June 8. 
Glass, May 7, Sept. 3. 



Glass Fixing Boxes, May 7. 

Graduates, May 8, Aug. 2. 

Ground Glass Substitute, Oct. 3. 

Holders, Jan. 3. Xov. 3. 

How to ]\lake Good Pictures, Jan. 4, 

May 8, Xov. 5. 
Hydrometers, Aug. 2. 
Kodak Self-Timer, Dec. 2. 
Kodaks, May 3. Oct. 1, Xov. 1, 2. 

Dec. 2. 
Kodakery, Jan. 5. Apr. 7, Aug. 7, Sept. 

7, Oct. 5, 6. 
Kodak Heights, Marcli 1, July 4, 5, 

Xov. 6. 
Kodapod, Dec. 5. 
Leather Dressing, Oct. 2. 
Majestic Print Dryers, .May 4. 
Ordering, Jan. 7, March 3, .\pr. 2, May 

7, June 9. Aug. 5. Sept. 2. 6, 7, 

Xov. 2. 
Photo Paste. Feb. 6. 
Plate Tanks, Xov. 5. 
Post Card Printer, June 8. 
Premo Xegative Racks, Mar. 0, Xov. 

1, 3. 
I'remos, March 4, 6, May .->, 6, Xov. 2, 

3. 
Printing Frames and Masks. May 8, 

June 8, Xov. 2. 
Print Paddle, Aug. 2. 
Print Rollers, Apr. 2, Xov. 2. 
Range Finder, Mav i, 2, 3, June 10. 

Oct. 6. 
Repairs, Dec. 9. 
Returnable Goods, Feb. 2. 
Reversible Backs, Jan. 3. 
Rounds Print Washer, l'*eb. 0. 
Scales. Apr. 2, May 7. 
Shipments, Dec. 6. 
Solio, June 9. 
Squeegees, June 8. 
Terms of Sale, Jan. 4. 
Thermometers. July 3, 7. 
Timers. Mav 8. 
Toning Bath Heater. May 7. 
Tozol, Apr. 3, Xov. 5, Dec. 8. 
Trays, Apr. 2. 
Trimming Gauge, Mar. 4. 
Tripod .Adapters, b'eb. 5. 
Triliods, Mar. 4, .\pr. 2. May /, June 

6. 8. Xov. 2. 3. 
Tubing. Feb. 6. Oct. 2. 
Velox. March 5. 
\'iew Cameras. Mar. C. Xov. 3. 
W'ratten & Wainwright Goods. Xov. 2. 
X-Rav Dental Film. March 5. Oct. 3. 
X-RaV Plates. Oct. 3. Dec. 12. 



12 KODAK TEADE CIRCULAR 

Business-Builaing Gifts 

YOLIR personal interest, or rather self-interest should prompt 
^you to gi-Oe cameras a liberal shovJing this month in the 
display positions of your store because there is ever-C indica- 
tion that this v?ill be fhe Kodak Christmas. Practically all models 
of our cameras have sold surpassingly xCell and the demand has 
kept us on the jump right through the y'ear. Bear in mind that to 
feature cameras for gift purposes is unquestionably good provision 
for future profits because the camera-gift is the business-building 
gift, creating other sales in rising progression. 

Consider v?hat benefit in the \Oay of future profit will be had 
from the sale of t\\'eRe Nlo. 2 Brow'nies — have you any other line 
that can ri^)al the cameras as business-building gifts ? 



230% Increase in tke Use of Seed 
X-Ra}) Plates 

THERE is no secret beyond the fact that faithful performance 
has brought about this increase of 230 per cent, in the use of 
Seed X-Ray Plates over the corresponding period of last 5'ear. 

Seed Plates have been the photographic standard for 40 ^pears 
and in Seed X-Ray Plates there is maintained the same standard 
of high efficiency, unvarying uniformity and dependability to meet 
the requirements of the X-Ray field. 



To All Our Customers 

A Merr)) Cnristmas personally and good holiday) 
business for the store — so ma^) it be. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 2 



ROCHESTER 



January, 1917 



PLASTIC PLATES. 

In the April 1916, Kodak Trade 
Circular, we announced : "Plastic 
Plates will hereafter be 're-coatecl' 
plates." And while the prices of 
these plates are the same as those 
in the single coated list, we would 
call your attention to the fact that 
owing to our inability to procure 
old negative glass in special sizes. 
Plastic Plates are supplied in the 
following sizes only : 



4^x6K 
5 x7 
5 x8 
6>^ x8^ 



8x10 
10x12 
11 X 14 

14x17 



This still holds good. Perhaps 
it would be well for you to make 
a memo in your Condensed Price 
List. 



THE KODAK BANKS. 

The Kodak Bank plan of selling 
cameras is not limited to any par- 
ticular time of the year. It is just 
as good in the summer, as in the 
winter. Start the banks out when 
you will and if no restriction is 
made as to the time for saving the 



dimes, a much larger percentage 
will be bringing back five and six 
dollars in their banks, as against a 
possible two or three dollars, if the 
time is limited. 

It is not a "million a minute" 
selling scheme, but a mighty good, 
paying proposition for you — one 
that will net consistent returns in 
supplies alone. The dealers have 
realized this, for we have received 
orders far beyond our expecta- 
tions, not only a lot of orders, but 
big ones. 

These are being shipped in rota- 
tion (that is according to the re- 
ceipt of orders) as rapidly as we 
can get the labels imprinted and 
prepared. We consider the Kodak 
Banks the best merchandising plan 
for dealers we have ever employed 
and if your order is not entered, 
get it in as early on the list as 
possible. 



DISCONTINUED 

Until further notice, we will 
be unable to^ supply Potassium 
Sulpho-Cyanate. 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICE 

Owing to the increase in cost of 
materials, we were obliged to ad- 
vance, December 7th, our selling 
prices of the following : 

REVERSIBLE BACKS 

(Regular or Reducing) for Eastman View 

No. 1 and No, 2, or R. O. C. View 

Cameras, not including plate 

holder. 

5x7 - . - . $ 8.00 

6>^ X 8^ - - - - 9.00 

8 X 10 - - - - 10.00 

7 X 11 - - - - 10.00 
Discount, iOfc 

PLATE HOLDERS: 
EASTMAN VIEW and UNIVERSAL. 



5 X 7 

8 X 10 

7 X 11 

11 X 14 

14 X 17 



Discount, 33H9^ 

R. O. C. POST CARD 
PLATE HOLDERS: 



3Xx4X 
3H X S'A 

4 X 5 

5 X 7 



Discount, 33;^% 



$ 1.25 
1.35 
1.50 
1.50 
4.00 
5.00 



.75 

.75 

.75 

1.00 



EASTMAN POST OFFICE PAPER: 

List price the same as heretofore. 
Discount, 33>^%. 

The following advances in prices 
were made December 8th, 1916: 

RUBBER FOCUSING CLOTH : 

1 yard wide, first quality medium 
weight - - - - - $ .60 
Discount, 33j4 fc. 
In rolls, 10 yards net - - $ .33 vard 
" " 50 " " - - .31'" 
" " 100 " " - - .30 " 

EASTMAN ETCHING KNIVES: 

List price the same as heretofore. 
Discount, 25 fo 



CANVAS CASES FOR 
VIEW CAMERAS : 

It was necessary for us to ad- 
vance our prices on canvas cases 
for view cameras on December 9th, 
1916 : 

For R. O. C. \'iew, 5x7 $ 2.50 

" 6'4x8K 2.75 

" 8 X 10 3.00 

For Eastman View No. 1. 5 x7 4.50 

" 6Kx8>^ 4.75 

^ " 8 xlO 5.00 

For Eastman View No. 2, 5 x7 5.00 

" 6>^x8K 5.50 

" 8 xlO 6.00 

" 7 xll 7.00 

Discount, iO/'c 



R. O. C. NEGATIVE WASHERS: 

December 14. 1916, we were 
obliged to advance our selling 
prices on R. O. C. Negative Wash- 
ers, as follows : 

4x5 

5x7 

8 X 10 
14 X 17 
Discount, 33 K 



$ 2.50 

4.00 

5.00 

10.00 

No quantit}- discount. 



NOT A CORRE- 
SPONDENCE COURSE 

Judging from the letters we have 
received, inquiring about our free 
course on Kodak Finishing, a lot 
of dealers read the article on page 
7 of the December Trade Circular. 
Space, however, did not permit us 
to say what we have often said be- 
fore, that the student must come 
to Rochester, as the course cannot 
be taken by correspondence. We 
are ready and willing to give our 
services free, but the student can- 
not get the instruction except by 
coming to Rochester. 

Please bear this in mind. 



KODAK TRADE CIRCULAR. 



ADVANCE IN ALBUMS 
AND CARD MOUNTS 

We are obliged to advance our 
selling prices of Albums and Card 
Mounts to take effect January 1, 
1917. Commencing on that date 
these prices will be as follows : 



THE KODAK ALBUM 



A 


2,54: X 3X 


25 leaves 


B 


2>^x4X 


25 " 


C 


3X x4X 


25 " 


D 


3X x5>^ 


25 " 


E 


3X x5>^ 


50 " 


F 


4 x5 


25 " 


G 


4X x6K 


25 " 


H 


5 X 7 


25 " 



$3.00 
3.25 
3.25 
3.50 
4.25 
3.25 
3.50 
3.75 



THE OTHELLO ALBUM 

Heavy Black Walrus Leather. 50 Black 
Leaves. Large Pocket in Back. 

A 5 X 8 

Package 12 extra leaves 
B 7 X 11 

Package 12 extra leaves 
C 8 X 10 

Package 12 extra leaves 
D 11 X 14 

Package 12 extra leaves 



$2.50 

.12 
3.25 

.15 
3.35 

.15 
4.90 

.35 



THE TROJAN ALBUM 



Flexible, Embossed Leather with Bronze 

Finish. 50 Black Leaves. Pocket 

for Loose Prints. 

A 5x 8 - - - - $1.90 

Package 12 extra leaves "12 

B 7 X 11 - - - - 2.60 

Package 12 extra leaves .15 

C 10 X 12 - - - - 3.90 

Package 12 extra leaves .30 

D 11 X 14 - - - - 4.75 

Package 12 extra leaves .35 

THE CAIRO ALBUM 

Flexible Tinted Leather Covers. 
50 Black Leaves. 

A 5x 8 - - - - $1.75 

Package 12 extra leaves .12 

B 7x11 - - - - 2 35 

Package 12 extra leaves .15 

C 10 X 12 - - - - 3.65 

Package 12 extra leaves .30 

D 9 X 14 - - - - 3.95 

Package 12 extra leaves .35 



THE HERCULES ALBUM 

Flexible Leather Covers, Blended Gray 

and Black. Pocket for Loose Prints. 

50 Black Leaves. 

A 5 X 8 - - - - $2.85 

Package 12 extra leaves .12 

B 7 X 11 - - - - 3.50 

Package 12 extra leaves .15 

C 10x12 - - - - 4.75 

Package 12 extra leaves .30 

D 9x14 - - - - 5 50 

Package 12 extra leaves .35 

THE THEBES ALBUM 

Black Seal Grain Flexible Leather. 
50 Black Leaves. 



A 5>^ X 7 

Package 12 extra leaves 
B 7 X 10 

Package 12 extra leaves 
C lOx 7 

Package 12 extra leaves 
D 8 x 10 

Package 12 extra leaves 
E 11 X 14 

Package 12 extra leaves 

THE AGRIPPA ALBUM 

A 5 X 8 

Package 12 extra leaves 
B 7 X 11 

Package 12 extra leaves 
10 X 12 

Package 12 extra leaves 
9 X 14 

Package 12 extra leaves 



THE TIBER ALBUM 

5x8 

Package 12 extra leaves 
7x 11 

Package 12 extra leaves 
10 X 12 

Package 12 extra leaves 
9 X 14 

Package 12 extra leaves 



$1.60 

.12 
2. CO 

.15 
2.00 

.15 
2.25 

.15 
3.75 

.35 



$1.50 

.12 
1.85 

.15 
3.25 

.25 
3.60 

.30 



$ .85 

.12 
1,15 

.15 
1.80 

.25 
2.00 

.30 



ARTISTS' ALBUM 
Order by Number 

Artists' Album, 5j^ x 7; capacity, 20 

4x5,3>^ x3>^,3Xx4X;or 40, 2Xx3X: 

No. 1, Black - - - $ .25 

" 2, White - - - .25 

" 3, Sepia - - - - .25 

Extra leaves, any color complete 

with tissue, package of 5 leaves - .09 



KODAK TRADE CIRCULAR. 



ARTISTS' ALBUM-Continued 

Artists' Album, 7 x 10: capacity 20, 
5x7, 3X X S'A, or 40, 4x5, 3X x i% , 
3>^ X 3;^; or 80, 2^ x SX- 

No. 4, Black - - - $ .35 

" 5, White - - - .35 

" 6, Sepia - - - - .35 

Extra leaves, any color complete 

with tissue, package of 5 leaves - .12 

THE FORUM ALBUM 

Flexible Black Leather Embossed 
Cloth Cover 



SOUVENIR PHOTO CASE 



A, 


25 black leaves ; or 


N, 


25 






Sepia, 5)4 x 7 


- 


- 


$ .45 


B, 


25 black leaves ; or 


o, 


25 






Sepia, 7 X 10 


- 


- 


.60 


c, 


25 black leaves ; or 


P, 


25 






Sepia, 10 X 7 


- 


- 


.60 


D, 


25 black leaves ; or 


R, 


25 






Sepia, 11 X 14 


- 


- 


1.35 


E, 


50 black leaves, S/z x 


7 


- 


.60 


F, 


50 black leaves, 7 x 


10 


- 


.90 


G, 


50 black leaves, 10 x 


7 


- 


.90 



A 


25 leaves 


5x 8 


B 


25 " 


7x 11 


C 


25 " 


10 X 12 


D 


25 " 


9x14 


E 


50 " 


5x 8 


F 


50 " 


7x 11 


G 


50 " 


10 X 12 


H 


50 " 


9 X 14 



H, 50 black leaves, 11 x 14 - 1.60 

THE APOLLO ALBUM 

Watered Silk Cloth Cover, with Pocket 
for Loose Prints. Black Leaves only. 

$ .60 
.80 
1.50 
1.60 
.80 
1.10 
1.75 
1.85 

SOUVENIR POST CARD ALBUM 

Flexible Black Leather Embossed 
Cloth Cover. 

X 25 black leaves, 10 x 7, for 100 

cards. - - - - - $ .75 

X,R 25 black leaves, 11 x 14, for 200 

cards, 1.80 

X,T Flexible Black Grain Leather 
Cover, 25 leaves, 11 x 14, for 
200 cards, ----- 3.00 

EASTMAN FILM NEGATIVE ALBUM 

Same list as heretofore. 
Dealers' discount — 40%. 

THE POCKETFOTO 

No. 1 for 2^ X 3J or smaller pic- 
tures, each, - - - - $1.50 

No. 3 for 24x4i to 3J x 4i pic- 
tures, each, - - - - 1.75 

No. 3A for 3J X 5^ and 4x5 pictures, 

each, 2.00 



Sty 


le 


For Prints 


Size Outside 


Price 


No. 





11x2* 


2|x3J 


$ .35 


No. 


1 


2ix3| 


3Jx4 


.40 


No. 


lA 


2*x4J 


3|x5 


.45 


No. 


.3 


3|x4J 


44x5 


.45 


No. 


3A 


3^x5* 


4Jx6 


.50 



MOUNTS 





BEVPLANE 








Carbon Blac 


;k and Scotch Grey 




For 


Size 








Prints 


Outside 


Per 1000 Per 100 


Per 50 


lA X 2 


2fx 31 


$ 7.00 $ 


.80 


$ .40 


IS x2i 


3Jx 4 


8.00 


.90 


.45 


2ix3| 


4x5 


9.00 


1.00 


.50 


2+X4J 


4ix 6 


11.00 


1.20 


.60 


3ix3i 


5x5 


11.00 


1.20 


.60 


3|x4| 


5x6 


12.00 


1.30 


.65 


3Jx5J 


45 X 7 


13.00 


1.40 


.70 


4 x5 


5Jx 6J 


13.00 


1.40 


.70 


2ix7 


4 X 8J 


13.00 


1.40 


.70 


4i X 6* 


5f X 8 


18.50 


2.00 


1.00 


5x7 


7x9 


21.00 


2.30 


1.15 


3* X 12 


5f X 13i 


22.00 


2.40 


1.20 


No or 


■ders accepted for less 


than 


fifty of 


one kin 


d and size. 


The lix'. 


2 size 


can be 


used fo; 


r mounting 


No. 00 Cartridge 


Premo 


prints. 












BALTIC 







Buff, Brown or Grey 

Heavy stock, beveled edges, heavy borders- 

a beautiful rich mount. 



For 

Prints 

11x2* 

2ix3| 

2*x4i 

3*x3* 

3ix4| 

21x4J 

3i X 5* 

4 x5 

4ix6^ 

5x7 

No orders a 

one kind and 



No. 



1 

lA 

2 

3 

2C 

3A 

4 

4A 

5 



Size of Per Per Per 

Mount 1000 100 50 

31 X 4J $10.50 $1.15 $ .60 

4fx5f 13.00 1.40 .70 

4* X 6i 14.50 1.55 .80 

5*x5* 15.50 1.65 .85 

5J X 6i 15.50 1.65 .85 

5Jx7J 16.00 1.70 .85 

5fx8 18.00 1.90 .95 

6 x7 20.00 2.10 1.05 

6Ax8| 25.00 2.75 1.40 

8 X 10 30.00 3.30 1.65 
ccepted for less than fifty of 
size. 



WOODMAT 



Size 
No. 1 
No. lA 
No. 3 
No. 3 A 
No. 4 
No. 4A 



For Prints 
2i X 3J 
2*x41 
3|x4i 
3ix5* 
4x5 
4ix6J 



Size Outside 
4|x5g 
4|x6| 
5*x6J 
6|x8t 
6Jx7f 
7 x9i 



Each 
$ .05 
.06 
.07 
.08 
.08 
.10 



THE MARINE 



London Brown and Ash Grey 

Good heavy stock, embossed corded silk pattern, 

beveled edges. 



No. 

1 
lA 



For 
Prints 
If x2i 
2ix3^ 
2* x4i 



Size of 
Mount 
3|x4i 
4f x5| 
4^x61 



Per 
1000 
$ 9.00 
11.00 
12.00 



Per 
100 
$1.00 
1.20 
1.30 



Per 
50 

$ .50 
.60 
.65 



KODAK TRADE CIRCULAR. 5 

MARINE MOUNTS-Continued STEREO MOUNTS 

Tor Size of Per Per Per „ . „ 

No. Prints Mount 1000 100 .50 ^.j^e of 

2 3* X 3* 5* X 5* $12.00 $1.30 $ .6-5 Mount Per 1000 Per 100 Per 50 

3 3ix4i 5Jx6J 13.00 1.40 .70 ni .- 7 * o nn « Qo <? 4=; 
3A 3Jx5* 5ix8 14.50 1.55 .80 "\^ ' ^ ^'^ ^ -^ ^ -^^^ 

4 4x5" 6x7 15 50 1 65 .85 -^o orders accepted for less than fifty of 
4A 4i'x6i 6^'x8J 19.00 2'.00 1.00 one liind or size. 



X 10 25.00 2.60 1..30 



VIEW ENLARGEMENT MOUNTS 



Xo orders accepted for less than fifty of 
one kind and .size. ^'■e> and Brown 



RIVIERA 



Xo. For Prints Size Outside Per 100 
A 5x7 8 X 10 $ 3.00 



Ash Grey and White P 6* x 8* 10x12 4.00 

. C 8 X 10 12 X 14 5.00 

For Size D 7 x 11 11 x 15 5.50 

Prints Outside Per 1000 Per 100 Per 50 Discount on Albums and Leaves-40%. 

U X 2 3 X Sy'g $ 6.00 $ .70 $ .3.j Discount on all Mounts, with the excep- 

l|x2J 3 x3| 7.00 .80 .40 tion of Woodmat— 25%. 

Pxl^ if xff I.'OO .'90 .45 Discount on Woodmat Mounts— 33%%. 



^ 



x4i U x5i 9.00 1.00 .50 

3* X 3* 5 X 5 9.00 1.00 .50 

3+X4J 4i x5/if 9.00 1.00- .50 

25x41 4^ x6^ 11.00 1.20 .60 NEW PRICES ON GOODS 
31x5* 5''^x?f SSS 1.1s fo SUPPLIED BY THE FOLMER 
^l? ?ll S Ho ^ AND SCHWING DIVISION 

Xo orders accepted for less than fifty of ^ . . , , , _ , 

one kind and size. The Ux2 size can be Beginning January 1, V)\ / , the 

used^for mounting Xo. 00 Cartridge Premo foUo^.^Jng prices will apply tO the 

Folmer & Schwing goods listed 
INSLIP ENLARGEMENT MOUNT below : 

English Grey or Sepia-Buff Cameras : 

X i)4 Speed Graphic without 

lens .... $ 42.00 
with B. & L. Kodak 

Anastigmat No. 2 . 6L00 
with B. & L. Tessar 

Series Ic Xo. 14 . 77.00 
X 5 Speed Graphic without 

lens . . . . 45.00 
with B. & L. Kodak 

Anastigmat No. 3 . 68.25 
with B. & L. Tessar 

Series Ic No. 15 . 85.50 
X 5% Speed Graphic without 

lens .... 46.00 
THE DRIMOUNT with B. & L. Kodak 

c ,. . „ e • o „ Anastigmat No. 4 . 72.25 

English Grey or Sep.a-Buff ^ ^^j^j^ g ^ L. Tessar 

Series Ic Xo. 15a . 96. CO 
X 7 Speed Graphic without 

lens .... 55.00 
with B. & L. Kodak 

Anastigmat No. 5 . 89.50 
with B. & L. Tessar 

Series Ic Xo. 16 . 117.00 
.X 5 R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . 50.00 
with B. & L. Kodak 
Anastigmat No. 3 in 
Volute Shutter . 84.55 









Price 


Xo. 


For Prints 


Size Outside 


Per Doz. 


A 


Six 5* 


7}x 9| 


$ .60 


B 


3Jx 5* 


8Jx 95 


.60 


C 


4-ix 6* 


8A X 10} 


.60 


D 


5x7 


91 X lis 


.60 


E 


5 X 8* 


91 X 13i 


.70 


F 


6*x 8^ 


111 X 13f 


.75 


G 


6' X 10" 


101 X 14$ 


.77 


H 


8 xlO 


12f X 141 


.95 
Price per 
* Doz. 


J 


10 X 12 


15J X 17i 


$ .93 


K 


7 xl2 


12 xl7 


.70 


L 


8 xl4 


14i X 20i 


.70 


M 


11 xl4 


17i X 20i 


1.30 









Price 


Xo. 


For Prints 


Size Outside 


Per Doz. 


A 


3ix 5i 


7ix 9* 


.? .28 


B 


3Sx 5* 


71 X 9i 


28 


C 


4ix 6i 


8i X 10* 


.29 


D 


5x7 


9Jxllj 


.30 


E 


5 X 8J 


9f X 12i 


..39 


F 


(U X 8* 


111 X 13J 


.39 


G 


6 xlO 


lOS X 14| 


.40 


H 


8 xlO 


12| X 141 


.52 
Price per 
* Doz. 


J 


10 xl2 


15 X 17 


.? .38 


K 


7 xl2 


llj X 16i 


.38 


L 


8 X 14 


14 x20 


.38 


M 


11 xl4 


17 x20 


.50 



KODAK TRADE CIRCULAR. 



4 X 5 R. B. Cycle Graphic— Continued 

with B. & L. Protar 
Vila No. 7 in Vo- 
lute Shutter . . $118.30 
5 X 7 R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . 60.00 

with B. & L. Kodak 
Anastigmat No. 5 in 
Volute Shutter . 106.80 

with B. & L. Protar 
Vila No. 10 in Vo- 
lute Shutter . . 141.80 
6'A X 8'A R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . 73.00 

with B. & L. Kodak 
Anastigmat No. 6 in 
Volute Shutter . 126.20 

with B. & L. Protar 
Vila No. 13 in Vo- 
lute Shutter . . 170.20 
8 X 10 R. B. Cycle Graphic 
with R. R. Lens in 
Auto Shutter . . 95.00 

with B. & L. Protar 
Vila No. 17 in Vo- 
lute Shutter . . 243.90 

Stereo Graphic without 
lens .... 80.00 

with pair B.&L. Kodak 
Anastigmat Lenses 
No. 3 . . . . 126.50 

with pair B.&L. Tessar 

lib No. 4 . . . 139.00 
with pair B.&L. Pro- 
tar Vila No. 7 . . 194.00 

with pair B.&L. Series 

V No. 1 . . . 120.00 

Graflex Enlarging 

Camera . ". . 28.00 

Cirkut Camera No. 5 118.00 

Cirkut Camera No. 10, 

no lens and shutter 230.00 

with Turner Reich 

Lens Series II . . 300.00 

Cirkut Camera No. 16, 

no lens and shutter . 370.00 

with Turner Reich Lens 

Series II . . . 445.00 

Cirkut Outfit No. 6 . 126.50 

with T. R. Lens Series 

II in shutter . . 171.30 

with B. & L. Protar 

Series Vila No. 9 . 212.80 

Cirkut Outfit No. 8 . 190.00 

with T. R. Lens Series 

II in shutter . . 256.20 

with B. & L. Protar 

Series Vila No. 12 . 296.80 



Graflex Roll Holders 



No. 50, 3j4: X 2'X 
No. 51, 4X x3X 
No. 52, 5'A X 3% 
No. 53, 5 X 4 
No. 54, 7 X 5 



Graflex Carrying Cases 

For lA Graflex .... 
3A Graflex .... 
3% X 4X Auto Graflex . 
3X X 4X Auto Graflex and 

Magazine Holder 
4x5 Auto Graflex . 
4x5 Auto Graflex and Mag 

azine Holder . 
5x7 Auto Graflex . 
5x7 Auto Grafle.x and Mag 

azine Holder . 
Auto Graflex Jr. 
Auto Graflex Jr. and Mag- 
azine Holder . 
R. B. Auto Graflex Jr. 
R. B. Auto Graflex Jr. and 

Magazine Holder 
3X X 5^ Compact Graflex 
3% X S'/i Compact Graflex 

and Magazine Holder 
5x7 Compact Graflex 
5x7 Compact Graflex and 

Magazine Holder 
3X x4K Tele. R. B. Auto 

Graflex 

3V x4^ Tele. R. B. Auto 

and Magazine Holder 
4x5Tele. R. B. Auto Graflex 
4x5 Tele. R. B. Auto and 

Magazine Holder 
3% X 4X Revolving Back 

Graflex 

3Xx4X Revolving Back Gra- 
flex and Magazine Holder 
4x5 Revolving Back Graflex 
4x5 R. B. Graflex and 

Magazine Holder 
Press Graflex 
Press Grafle.x and Magazine 

Holder ■ , ■_^ ■ ■ 
Home Portrait Graflex 
Stereo Grafle.x . 
Stereo Graflex and Maga 

zine Holder . 
No. Graphic . 
3X X i^ Speed Graphic 

4 x5 
3Xx5>^ •' 

5 x7 
5 x7 
Stereo Graphic . 



$ 7.00 

8.00 

9.00 

9.00 

10.00 



$ 5.50 
8.00 
7.50 

8.25 
8.50 

9.25 
11.50 

12.25 
5.50 

7.00 
6.00 

7.75 
7.75 

8.50 
9.50 

11.25 

8.75 

10.00 
10.50 

11.50 

9.25 

10.50 
11.00 

12.00 
14.50 

15.50 
15.50 
10.50 

11 50 
4.00 
6.75 
7.75 
7.75 
9.50 
9.50 
9.50 



KODAK TRADE CIRCULAR. 



Carrying Cases for Graflex Plate Holders: 



For2>4 

3X 
3X 
4 
5 



x3'4 
x4X 
x5^ 
X 5 
X 7 



$3.75 
5.00 
5.50 
5.50 
6.00 



Graflex Focal Plane Shutter for Graphic 
Cameras : 

4x5 $21.00 

5x7 23.00 

6>^ X 8>^ 26.00 

8 X 10 28.00 





Graphic 


Plate Holders : 




3% 


X 4X 


$ 1.25 


3% 


X hVz 








1.25 


4 


X 5 








1.25 


5 


x 7 








1.50 


6J^ 


X ^yi 








- 2.00 


8 


xlO 








2.25 




Graflex Color Plate Holde 


rs: 


2% 


x3X 


$ 4.00 


3% 


x4 








4.25 


3% 


x4'^ 








4.50 


3% 


x5>^ 








5.50 


4 


x5 








5.00 


5 


x7 








6.00 




Graphic Sight Finders: 




3Ur 


x4X 


$ 3.00 


3% 


x5>^ 


3.50 


4 


x5 


3.50 


5 


x7 


4.25 




Supplementary Wide Angle E 


5eds: 


4 


X 5 


$ 9.00 


5 


X 7 


10.00 


6^ 


x 8>^ 


11.00 


8 


xlO 

Tripod : 


12.00 


F. 


& S. Prof 


essi 


3nal 




$15.00 



MORE "KINKS" 

We have lately had a few cam- 
eras returned for repairs, when there 
was nothing wrong but a " Kink " 
in the cable release. If the shutter 
doesn't work perfectly, see if the 
cable release is kinked. Rather 
than return the camera to us for 



repairs, wouldn' t it be cheaper and 
far more satisfactory to your cus- 
tomer — more in the line of service, 
to carry a line of cable releases and 
try a new one on the camera. Many 
a "balky" shutter has been paci- 
fied by a new cable release. 
Try it. It's service. 




The only film fit for a 
Kodak is 

EASTMAN 
FILM 

L>ependable-iinifomi-Jast . 

Our supply in all sizes is 
complete — get your picture 
ammunition here. 

RICHARD ROE & COMPANY 



Single Column Cut — 250B. 
Double Column Cut — 250A. 



KODAK TRADE CIRCULAR. 







Get the story with a 



KODAK 

Skating and coasting parties, sleigh rides, 
all the pleasures that winter provides, fairly 
challenge your Kodak — get the sto?y. 

Kodaks from 56.00 up. 
Brownie cameras as low as $1.25. 

RICHARD ROE & COMPANY 



Single Column Cut — 13SB. 



Double Column Cut-isS-A 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 3 



ilOCHESTER 



February, 1917 



''BOOSTING" THE KODAK 
BANK SALES 

Referring to the Kodak Bank 
system of sellini^ cameras in the 
January Kodak Trade Circiilar, we 
said: "It is not a 'million a 
minute" sellinsj^ scheme, but a 
mighty good, paying proposition 
for you — one that will net consis- 
tent returns in supplies alone." 
Since then, we have received the 
following letter from a dealer, 
regarding his first sale through the 
Kodak Bank plan, showing how 
his men behind the counter take 
advantage of the psychological 
moment to "boost" their sales 
records: 

"We made a window display of the 
Kodak Banks and have had same in the 
window ever since. 

Up to the present writing we have dis- 
posed of twenty-two (22 ) of the banks and 
the first one was returned yesterday after- 
noon containing the full amount of money 
and succeeded in selling our customer a 
No. 2 Folding Brownie R. R. lens $7.50 
and $1.00 worth of film making a total of 
$8.50." 

This shows what a clerk can do 
if he tries and if you are using the 



Kodak Banks; or anticipate using 
them, let your clerks know that it 
isn't going to hurt them to at 
least try to "boost" the cash 
register receipts, when a customer 
returns his bank for redemption. 



LISTED RIGHT 

Your Condensed Price List is 
right and when we told you on 
page S of the November Trade 
Circular to add to the No. 8 Por- 
trait Attachments and Filters, No. 
2a Folding Cartridge Premo, with 
single lens, we were wrong. This 
camera takes the No. 3 Portrait 
Attachment and Filters, with 
either single or double lens, as it is 
listed in vour Price List. 



7x 11 EASTMAN VIEW 
LENS BOARD 

We are prepared to supply Lens 
Boards for the 7 x 11 Eastman 
View Camera No. 2 at %\.2S list. 
Discount, 40%. 



KODAK TRADE CIRCULAR. 




Vertical Album Closed 

A NEW ALBUM THAT WILL 
HELP INCREASE SALES 

The old family photograph al- 
bum was put out of business by the 
big pictures and the wide variety 
in styles and sizes. It couldn't 
accommodate its stiff self to such 
a variety of sizes and thicknesses 
of mounts as were used for the 
matte papers. 

The album certainly made busi- 
ness. It constantly invited photo- 
graphs and so we ha\e worked 
out a practical portrait album that 
will take K] ^o of the various sizes 
of prints that are now beinj^- made 
by professional photographers. It 
is a rich, substantial album, so cU-- 
verly constructed that it is widely 
flexible as to the size of the prints 
for which it pro\'ides. In other 
words, it may be used for all large 
prints, or all small prints, or for 
some large and some small. It i^ 
supplied with 12 leaves and will 
hold 12 extra leaves, which ma\- 
be easily inserted by remo\'ing the 
spacers and without increasing the 
size of the Album back. Each of 
these leaves, — which are in neutral 



tones of gray and brown — has both 
combinations of colors, with either 
an o\al or rectangular mask. The 
No. 2 lea\'es ha\'e three masks in 
series and the Nos. 1 and 3, two 
masks to the page. The leaves 
are numbered at the binding for 
identification. 

Fully ninety per cent of all por- 
traits are now simply inserted in 
folders or tipped on large thin 
mounts. To detach them, unin- 
jured from the mounts and >lip 
them into a proper opening in this 
new album is the work of but an 
instant — and they are permanently 
pro\ided for. 

The Eastman Portrait Albums 
are bound in black, long grain 
leather, with the one word "Por- 
traits" hot stamped in gold leaf on 
the front cover. They are in fault- 
less taste without one touch of 
gaudiness. 

The albums are supplied either 
in the vertical or horizontal shapes. 

The outside size of the former is 
12 X 1,3^4 inches and the latter, 
10^ X 15 inches. In ordering be 
sure to specify zvhicli shape is desired. 

PRICE 

Eastman Portrait Album, either 
vertical or horizontal, including 
12 assorted leaves - - - $10.00 
Discount, 40/?^ 
Extra leaves for same, "H" for hori- 
zontal and " V " for vertical : 
H-1 For 6 prints, having openings 2% x 

3 '4^ to 3 X 5 
H-2 For 4 prints, having openings 3K x 

5?s to 4-4: X 6f^ 
H-3 For 2 prints, having openings 6x8 

to 1% X 93i 
Y-i For 8 prints, having openings 2% x 

334 to 3 X 5 
\-h For 2 prints, having openings 3% x 

5^ to 41^x6^ 
V-6 For 2 prints, having openings 6x8 

to 1% X 9X 
Extra leaves for anv size openings 

-' - - $ .40 each 
Discount, 40/?- 



KODAK TRADE CIRCULAR. 



^ 



I 




Eastman Portrait Album (vertical) open. 



THE POINT OF VIEW 

It has been said, and truthfully, 
that a man may get so close to 
his own business that he will fail 
to accurately see the \iew point of 
his customers. 

This may be so with us, though 
we have received no criticisms or 
suggestions to that effect, but just 
because we are apparently sailing 
on a smooth sea we are not filled 
with a spirit of false complacency. 

We have never felt that placing 
the goods on your shelves ended 
our responsibility. We have felt 
it our duty, from economic mo- 
tives, if you please, to do every- 
thing in our power to help you to 
get our goods off your shelves so 
we could fill them again with our 
products. In other words, we 
have tried to sell you service as 
well as merchandise. 

In our organization we think 
Kodak and photography, and 
naturally to the exclusion of e\"ery- 
thing else. 



Some of you handle photo- 
graphic supplies exclusi\ely, while 
on the other hand, Kodaks and 
photographic supplies are but one 
of many lines carried by some of 
you. 

The point is this : In our enthu- 
siasm for our own line we may have 
failed to grasp your view as a 
dealer in a number of different 
products. 

A vast quantity of advertising 
matter is wasted annually because 
the dealer does not make use of 
such matter when sent him by the 
manufacturer. In some cases this 
is due to carelessness, or inefificient 
management on the part of the 
retailer, but sometimes it is due to 
the fact that the matter sent by 
the manufacturer will not fit in 
with the dealer's proposition. 

Our catalogues, booklets, show- 
cards, cuts for your newspaper 
advertising and other dealer aids 
are prepared thoughtfully and with 
the greatest of care, so that they 
may be just right for the purpose. 



KODAK TRADE CIRCULAR. 



What we want to know is this : 
Are you making the best use of 
the advertising matter we are send- 
ing you — and if not, why not ? 

It is of course obvious that we 
can not supply special matter to 
meet the needs of any one dealer 
for some one special occasion, but 
we do want to do the greatest 
possible good for the greatest 
possible number, and we earnestly 
invite criticisms and suggestions 
that will increase the value of our 
service. 

RETURNABLE 
FILM AND PAPER 

Perhaps not all dealers — espec- 
ially new dealers — know about the 
arrangements we make for credit 
on old film, film packs and paper, 
so we are again explaining the 
matter. 

Films, film packs and paper 
which have become too old to 
deliver safely to customers, may 
be returned to the factory of man- 
facture (not to Branches), freight 
or express charges paid, and a 
credit in exchange, of 50% of the 
list price will be given, provided 
the films or film packs are returned 
within three months after the ex- 
piration of time limit as stamped 
on cartons; printing-out and dc- 
veloping-out papers, within thirty 
days from expiration of time limit, 
and the quantity returned is not 
excessive. 

The inconvenience of returning 
exhausted stock and the unpleas- 
antness of customer complaints 
may be avoided, if your clerks 
will take the responsibility of 
always keeping the oldest stock to 
the front, where it will be used 
first. In this way you are contin- 
ually turning it, and eliminating 
obvious trouble. 




Showing Adapter in use with 
Kodak Metal Tripod. 

VEST POCKET KODAK 
TRIPOD ADAPTER 

The Vest Pocket Kodak is so 
small and compact that it was 
impractical to put tripod sockets 
in the camera itself. As there has 
been a very considerable demand 
for some means of using a tripod 
with the Kodak, we are now pre- 
pared to supply for this purpose, 
the Vest Pocket Kodak Tripod 
Adapter. This simply slips over 
the front standard of the Kodak 
and may be used in either the 
vertical or horizontal positions. 

The adapter may be instantly 
detached when not in use. 

PRICE 

Vest Pocket Kodak Tripod Adapter $ .50 

Discount 2)V/i% 



KODAK TRADE CIRCULAR. 



CHEMICALS 

In the past two years there have 
been several substitute developers 
recommended, the best ot which 
have been published from time to 
time in the Trade Circular. These 
developers have done splendid 
work, but those photographers who 
prefer Elon above all other devel- 
opers, will welcome the announce- 
ment that we are again in a posi- 
tion to supply it. Prices will be as 
follows : 

ELON: 



1 oz. 
% lb. 
^ lb. 

1 lb. 



Discount, 33K% 
KODELON: 



$ 2.00 

7. 75 

15.35 

30.40 



We are glad to announce a fur- 
ther reduction in our selling prices 
of Kodelon, and from January 3rd 
until further notice these prices 
will be as follows : 



1 oz. 

M:ib. 

Yi lb. 
1 lb. 
5 lbs. 



^ .65 
2.35 
4.55 
8.80 

43.50 



Discount, 33!^r^ 
CRYSTAL PYRO: 

We are again in a position to 
furnish E. K. Crystal Pyro in 5 lb. 
cans, the price to be as follows : 
5 lb. can . - - - $23.50 

Discount, 33 >^ % 
In lots of 100 ozs. or more, assorted, 40% 

HYDROCHINON 

On January 15th we made a fur- 
ther reduction in the prices of 
Hydrochinon : 
1 oz. can - - - - % .23 
X lb. " . - - - .68 
>^ lb. " - - - - 1.30 
1 lb. " - - - - 2.50 
5 1b. " - - - - 12.25 

Discount, 40% 




Your film is in good 
hands here. 

Developed by the tank 
system recommended by 
the Eastman Kodak 
Company; prints made 
by experts who know 
how from years of ex- 
perience — the result is 
results. 

RICHARD ROE & CO. 



Single Column Cut— 271-B. 
Double Column Cut— 271-A. 



PHOTO PASTE 



We are compelled to ad\ance the 
prices of Photo Paste, and while 
the list prices remain the same, the 
discount will be Z?>\2,°/o with no 
quantity discpunt. This became 
effective January 15th, 1917. 

The following changes in prices 
were announced to take effect 
January ISth 1917: 



KODAK TRADE CIRCULAR. 



AMMONIUM SULPHOCYANATE 



oz. bottle - - - - 
lb. " - - - - 

Discount, 33';% 

WOOD ALCOHOL 

pt. bottle - - - - 
qt. " - - - - 

gal. can _ . - . 
Discount, 33'i% 

POTASSIUM FERRICYANIDE 



$ .25 
1.50 



$ .35 

.65 

8.75 



oz. bottle - - - - 

lb. " - - - - 

lb. " - - - - 

lb. " . - - - 

Discount, 33^^ 

IODINE RESUBLIMED 

oz. bottle - - - - 
Discount, 33'j'r 

OXALIC ACID 



Discount, 33"^^ 



$ .40 
1.30 
2.45 
4.75 



$ .55 



$ .15 

.33 

.60 

1.10 



X-RAY DEVELOPER POWDERS, 

EASTMAN 

It has become necessary to ad- 
vance the price of Eastman X-Ray 
Developer Powders, as follows : 
Per package, 6 powders suffi- 
cient for 72 ozs. solution - $ .90 
Discount, 33' {% 

We are now in a position to sup- 
ply these powders as follows : 
Single powders sufficient for 

128 ozs. solution - - - $ 1.20 
Discount, 33' (% 



IMPORTANT 



Purchased fronu- 
Date pui chased 



-Expiration date_ 

of your 



of paper. Emulsion No.. Sorted by 

which is thought to be defective and which is being held awaiting your instructions. 

Znclfjsed with thia slip, find prints showing trouble, also some unexposfd pieces of paper marked 
on back with initialfl, or other mark of identification. The unexposed pieces are wrapped in biaok paper 
to protect them from the lieht. 



t and if the fault i£ in the manipulatioi 



, advifc how to c 



TO iNSVRE PROMPT A TTENTJON. TH/S FORM MUST BE USED 



EASTMAN KODAK CO., ROCHESTER, N. Y. 



Form Inserted in Package Paper. 



ADVANCE IN PRICE 

Owini^ to present conditions, 
we arc obliged to advance the 
prices to the dealer, of the follow- 
ing: 

BULBS AND TUBES AND ALL 
RUBBER TUBING 

List price the same as heretofore. 
Discount 33>3 % 

MEASURING JUGS 

List price the same as heretofore. 
Discount 33>^% 

ROUNDS PRINT WASHERS 

Small size . . . - $17.00 

Large size - - - - 40.00 

Discount 33^% 



USE THE FORM 

In every package of Velox, Azo 
Artura and Bromide papers, we 
insert a slip (see illustration) which 
is to be used in case the customer's 
results are unsatisfactory. This 
slip should be properly filled out 
and returned to us with prints 
showing trouble, also some unex- 
posed pieces of the paper. In some 
cases we find the customer goes to 
the dealer with his troubles, is given 
a fresh package of paper and then 
sends in the slip to us. Very often 
we replace the paper too and the 
customer has two new packages if 
the dealer has prexiously replaced it. 

The matter should be 
handled entirely from 
the factory in order to 
avoid duplication. So 
pleaseaskyour customer 
to send all complaints, 
with the slip properly 
made out and complied 
with, to us, and the 
matter will be given our 
best attention. Of 
course if you wish to 



I lhou,ht lt> bt JtU 



KODAK TRADE CIRCULAR. 



be of service to your customer 
you can send it in to us, (not to our 
branches) but in that case do not 
replace the goods until we can gi\e 
the paper a thorough test. At any 
rate we prefer to make all replace- 
ments. 

In these tests, we often find that 
the paper is in perfect condition, 
but that all the trouble lies in 
selecting the wrong degree of con- 
trast. This may be the customer's 
fault, but if a customer asks for 
"regular" and you are out of the 
size he wants, don' t suggest " spe- 
cial" or "contrast", but se-11 him 
a size of "regular" that will cut 
in two and answer his purpose, or 
try a different surface with the 
degree of contrast he wants. 

Obviously the best solution to 
this problem, is to keep always 
stocked up on the amateur sizes 
that are most used. 



THE CORRECT CUT 

Among your customers, there 
are a few who know the Kodak line 
mighty well ; know a certain 
camera when they see it in your 
ad\'ertisement, and know it if the 
camera you illustrate does not 
correspond with your adxertising 
"copy". 

Ad\'ertising has to be directed 
at the man who knows, as well as 
the man who does not know, and 
so it pays to check up the accuracy 
of your printer and make sure that 
you illustrate a Kodak, when you 
are ad\'ertising a Kodak. The way 
to avoid the embarrassment of get- 
ting a Premo cut in a Kodak ad\ er- 
tisement, for example, would be to 
insist that your printer submit a 
proof to you before he is allowed 




No. 2-C 

Autographic 
Kodak Jr. 

Price $12.00 

The newest of the Kodaks makes 
pictures in a brand new size ("2% x 
iji inches). It fits the pocket. 

We would Hke to show you what 
this camera can do and why it can 
do it. 

Other Kodaks from S6.00 up. 
Brownie cameras from $1.25 up. 

RICHARD ROE & COMPANY 



Single Column Cut — 209H. 
Double Column Cut — 209G. 



to run the advertisement. This 
will gi\"e you the chance to catch 
errors in cuts, spelling and in lay- 
out. 

Try it and see how it works out. 

"Th' ranks o' th" down and out 
are filled with men who nailed a 
horse shoe over th' door instead o' 
puttin' an ad in th' newspaper." 
— "Abe" Martiji. 



KODAK TRADE CIRCULAR. 




Pictures of home scenes that, print by print, will 
comprise a veritable household history are so easy to 
make with a 

KODAK 

and then, too, there is a pleasure in the making. 

We would like to give you a copy of the little book- 
let "At Home with the Kodak." It tells you how to 
make pictures indoors. 

Kodaks from $6.00 up. 
Brownie Cameras from .SI. 25 up. 

RICHARD ROE & COMPANY. 



Single Column Cut— 142-B. 



Double Column Cut — 142- A, 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 4 



ROCHESTER 



March, 1917 



THE KODAK BANKS 

There seems to be a mistaken 
idea among some dealers that the 
Kodak Banks are sold to cus- 
tomers. That is not the idea. 
You loan the customer a bank free 
and he simply gives you ten cents 
as security for the return of the 
bank and when it is finally returned 
filled, the dummy disk (which is 
merely a receipt for the dime left 
with you as security) is credited 
in the same way that a dime 
would be, toward the purchase of 
a camera. In this way the dealer 
is secured against the loss or 
non-return of the bank and the 
customer is not out the dinn- 
deposited with the dealer, ii 
he returns the bank with dimes 
enough to purchase a camera. 
Please do not con\'ey the idea 
that you are selling the banks. 
It's just the same as if you were 
to loan a Kodak to a customer and 
asked for a deposit, in order to 
secure you against loss. 

We have received a pile of k-ttcrs 
from dealers using the banks and 
every one of them enthusiastic 



about the plan. One says: "We 
have one young man who had his 
bank filled 3 times-and he is going 
to get a No. 3A." Another says: 
"We ha\'e disposed of the first lot 
of Kodak Banks, and several have 
come back to us filled and a Kodak 
or Brownie was sold in each 
instance. Would like to have 
another hundred banks." 

If you have not already gotten 
in line, get your order in now, the 
earlier the better. The more new 
customers you get, the more films 
and supplies, you will sell. 

KODAK BANK RECORD SHEETS 

We are sending out now, with 
each order for one hundred Kodak 
Banks, a record sheet on which 
the dealer may keep the names 
and addresses of those to whom 
he gives banks. There are also 
spaces for the dates the banks 
were given out; when they were 
returned and the amount received. 
This will enable the dealer to keep 
an accurate record d:nd know just 
how much profit was made through 
the Kodak Bank plan. 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICES OF 
CARRYING CASES. 

KODAK CARRYING CASES. 

Owing to the excessi\e increase 
in the cost ot material, we are 
ol^liged to advance our selling 
prices as follows, effecti\e at once: 

Grain Leather Case, velvet lined, 
for Vest Pocket Autographic 
Kodak Special, . . . f2.00 

Imported Satin Finish Leather 

Case for same, .... 2.50 

Russet Belt Carrj-ing Case for 
same, 1.75 

Leather Hand Carrying Case, with 
shoulder strap for No. 1 Auto- 
graphic Kodak Jr. or No. 1 
F. P. Kodak, .... 2.50 

Do., for No. lA Autographic 
Kodak Jr., No. lA Autographic 
Kodak or No. lA R. R. Type, . 2.75 

Do., for No. 2C Autographic 

Kodak Jr 2.75 

Do., for No. 3 Autographic Kodak, 2.75 

Do., for No. LA Speed Kodak. . 3.00 

Do., for No. 3A Autographic 

Kodak, 3.50 

Do., for No. -4 Folding Pocket 

Kodak, 3.00 

Do., for No. 4A Folding Kodak, 3.75 

Do., for No. 4A Speed Kodak, . 5.25 

Long Grain Leather, velvet lined 
case with strap, for No. 1 Auto- 
graphic Kodak Special, . . 3.25 

Grain Leather Case, velvet lined, 
wnth strap, for No. lA Auto- 
graphic Kodak Special, . . 3 50 

Do., for No. 3 Autographic Kodak 

Special, ..... 3.50 

Do., for No. 3A Autographic 

Kodak Special, . . . 4.25 

Leather Hand Carrying Case with 
Shoulder Strap for No. 1 Pano- 
ram Kodak, .... 3.75 

Do., for No. 4 Panoram Kodak, . 4.50 

Soft Leather Carrying Bag for 

Vest Pocket Autographic Kodak , L 10 

Do., for No. 1 Autographic Kodak 

Special, ..... 1.60 

Do., for No. 1 Autographic 
Kodak Jr., . . . '.1.60 

Do., for No. lA Autographic 

Kodak Jr., . . . .1.60 

Do., for No 2C Autographic 

Kodak Jr., . . . .1.85 



KODAK CARRYING CASES- Cont'd. 

Do., for No. lA Autographic 

Kodak $1.60 

Do , for No. 3 Autographic Kodak, 1.85 

Do., for No. 3A Autographic 

Kodak, 2.25 

No. 2A Brownie Carrying Case, 1.00 

Special Combination Carrying 
Case for No. 3 Autographic 
Kodak Special with combina- 
tion back attached, 3 plate hold- 
ers, ground glass and frame, 
and 1 roll of f^lm, . . . 7.50 

Do., for No. 3A Autographic 

Special for 3 rolls of film, . . 8.25 

Black Sole Leather Combination 
Carrying Case for No. 3 Auto- 
graphic Kodak with regular 
back, combination back, ground 
glass and frame, 6 double plate 
holders and 6 rolls of film, . 6.75 

Do., for No. 3A Autographic 
Kodak with combination back 
attached 7.50 

Do., for No. 4 F. P. K.. with 
adapter attached, 4 plate holders 
and 4 rolls of film, . . . 7.50 

Do., for No. 4A F. Kodak with 
adapter attached. 4 double plate 
holders and 3 rolls of film, . 8.25 

Black Sole Leather Case, to hold 
No 3 A Autographic Kodak and 
Combination Back, . . . 4.25 

Do., to hold No. 4 F. P. K. and 
adapter, ..... 4.25 

Do., to hold ground glass and 6 
plate holders for No. 4A F. 
Kodak 4.50 

Do., to hold glass plate adapter 
and 6 double plate holders for 
No. 4A Folding Kodak. . . 6.00 

Leather Carrying Cases for No. 0, 
No. 1. No. 2 and No. 6 Kodak 
Metal Tripods, .... 2.25 

Dealers' discount on above 33J^%. 
On all leather cases not included above 
our selling price is advanced 50%. 

PREMO CARRYING CASES. 

Sole Leather Case and Shoulder 
Strap for Premoette Jr. No. 1, 
2X x3X. $L60 

Do., for No. lA, 2>^x4j4:, . . 2.40 

Do., for Premoette Sr. No. lA, 

2>ix4X. 2.50 

Do., for Premoette Sr. No. 3, 
3'AxiU, 2.50 

Do., for Premoette Sr. No. 3A. 
3^x5>4, 3.25 



KODAK TRADE CIRCULAR. 



$2.40 



2.75 



2.50 
3.25 



PREMO CARRYING CASES-Cont'd 

Grain Leather Velvet Lined Case, 
with Strap, for Premoette Jr. 
No. 1 Special, .... 

Do., for Premoette Jr., No. lA 
Special, ..... 

Sole Leather Case with Shoulder 
Strap for Film Premo No. 1, 
3%x4% 

Do.. 3%xS'A, . . 

Sole Leather Case with Shoulder 
Strap for Pocket Premo C. 
3Xx4^, one plate holder and 
adapter 3.00 

Do., 3Xx5>^. . . . . 3.25 

Sole Leather Case with Shoulder 
Strap for Filmplate Premo, 
3Vx4J4^, one plate holder or 
adapter 

Do., 3X xS;-^, .... 

Do., 4x5 

Do., 5x7, . . 

Grain Leather Velvet Lined Case, 
with Shoulder Strap, for Film- 
plate Premo Special, 3^x4X. 
one plate holder or adapter, 

Do.,3Xx5K 

Do., 4x5 

Do., 5x7, 

Sole Leather Case for Premo No. 
9 and five plate holders, 4x5, 

Do.,3'4x5y2 

Do., and four plate holders, 5x7, 

Sole Leather Case, velvet lined, 
for Premo No. 10, and six plate 
holders 5x7,. 

Grain Leather, velvet lined, Case, 
for Premo No. 12, . 

Cartridge Premo No. 2A Carrying 
Case, ------ 

Dealers' discount 40%. 

On all leather cases not included above 

our selling price is advanced 50'/c . 



3.00 
3.50 
3.50 
5.25 



4.50 
4.90 
4.90 
6.75 

6.00 
6.00 
7.50 



12.00 



3.25 
1.10 



SIGN YOUR ORDERS 

Every few days we rcceixc or- 
ders, without the dealer's signa- 
ture, or without anything to indi- 
cate who sent them. It is not 
difficult to imagine that this not 
only puts us in a very embarassing 
position, but gives no end of 
trouble to find out from whence the 
orders came. Some of these un- 
signed orders, we are able to trace 
and make shipment of the goods 




No. 2C 

Autographic 
Kodak Jr. 

Price, S12.00 

The camera that made a stir in 
tlie photographic world not only 
because of the new size picture it 
makes {2J4 by 4^ inches) but also 
because such generous picture pro- 
portions have been obtained in a 
camera so easily pocketed. 

Have you seen it ? 

RICHARD ROE & COMPANY 



Single Col. Cut— 209 H. 
Double Col. Cut — 209 G. 

with a certain degree of assurance 
that they are right; others cannot 
be traced at all, but whether they 
can or can not be identified, there 
is bound to be delay and all this 
reflects on us. 

Please be sure that every order 
you send in, — whether it be to 
Rochester or branches — is properly 
signed so that the goods may be 
handled without delay. 



KODAK TRADE CIRCULAR. 



ELON TEMPORARILY 
DISCONTINUED. 

When we announced last month 
that we were prepared to supply 
Elon, we did not anticipate the 
present difficulty in obtaining 
shipments from abroad. Under 
the circumstances we are obliged 
to temporarily discontinue supply- 
ing Elon. 



CITRIC ACID ADVANCED 

It has become necessary for us 
to advance the prices of Citric Acid 
and until further notice these prices 
will be as follows : 

1 oz. bottle - - - - $ .18 

%\h. '' - - - . .43 

>^ " " . - - - .80 

1 " " - - - - 1.50 

Discount, 33 ''3 % 



SODIUM HYPOSULPHITE 

CHANGE IN SHIPPING POINTS 

Until further notice, the shipping 
point for Sodium Hyposulphite, 
shipped in kegs and barrels direct 
to dealers will be from New York- 
Storehouse, instead of Camden, 
N. J., Storehouse, as listed on page 
102 of the Condensed Price List. 
Dealers in San Francisco and 
Chicago Branch territory will find 
it more convenient to order Sodium 
Hyposulphite from Chicago. F. 
O.B. East Chicago, Ind., and when 
shipped in kegs and barrels direct 
to dealers from this point, the net 
prices will be 15 cents percwt. addi- 
tional, regardless of the quantity 
purchased or the size of the con- 
tainer specified, or as follows : 



SODIUM HYPOSULPHITE 

From Chicago Storehouse : 

Carload lots, PeaCrj's- 

tal (350 kegs) - - $1.68 net per keg 

Granular - - - 1.73 

100keglots,PeaCrystaI 1.73 

Granular - - - 1.78 

25 keg lots. Pea Crystal 1.78 

Granular - - - 1 83 

10 keg lots, Pea Crystal 1.83 

Granular - - - 1.88 "' 

5 keg lots, Pea Crystal 1.88 " " •' 

Granular - - - 1.93 " •' " 

2 keg lots, Pea Crystal 2.20 ■• •' " 

Granular - - - 2.25 

1 keg lot. Pea Crystal 2.25 

Granular - - - 2.30 ■ •• " 

Orders should be forwarded to 
Eastman Kodak Company, Chi- 
cago Branch. 

CHECK YOUR ORDERS 

Code orders should have your 
careful attention and often an extra 
two minutes spent in checking 
them, saves a lot of trouble and 
expense in untangling the mistakes 
which every one of us is bound to 
make, unless we double check our- 
selves. 

Here is a case in point : A deal- 
er wanted 2 dozen plates but instead 
of making it perfectly clear, he 
used a code word and "twenty- 
four ". The best w^e could do was 
to interpret it as 24 dozen plates. 

This happens on various classes 
of goods where our unit consists of 
a package containing several pieces 
of merchandise. 

It is necessary to interpret dozens 
of similar, indefinite items every 
day and to send out a lot of notifi- 
cation cards on others which we 
cannot safely interpret. So please 
check your code orders and written 
orders carefully and thereby save 
you and us, trouble and expense. 



KODAK TRADE CIRCULAR. 



EASTMAN FILM DEVELOP- 
ING HOLDERS 

WITH 16INCH CROSS-BARS. 

In addition to the regular leni,'th 
cross-bars on the three smaller 
sizes of Eastman Film Developing 
Holders, we will supply them, if 
desired, with 16-inch cross-bars 
for use with the deep tanks. There 
is an increased demand for Filnl 
Developing Holders among por- 
trait photo.s^raphers using Kastman 
Portrait Film and Roentgenologists 
using Eastman X-Ray Film and 
the new holders with 16-inch cross- 
bar will appeal to anyone using 
the deep tank method. 

PRICES 

Eastman Film Developing Holders, 
with 16-inch cross-bar : 

For 5 X 7 films, each, - - $1.20 

For6j4x 8>^ films, each, - - 1.20 

For 8 X 10 films, each, - - 1.20 
Discount, 33^:5% 



NEW SIZE OF EASTMAN 
DENTAL X-RAY FILMS 

On account of numerous re- 
quests for dental films in the 
1^x2 inch size, we ha\e decided 
to supply these in addition to the 
three other sizes. The\- will be 
designated as No. IB. 

Dentists and Roentgenologists 
use the different sizes for certain 
specific work and it is advisable to 
always keep stocked, especially on 
the sizes your customers require. 
It may be they will find this new 
size more suitable for general use, 
than the ones they are now using. 

For the information of dealers 
who are not thoroughly familiar 
with the sizes and prices of East- 
man Dental X-Ray Films, we are 
repeating them : 




A superior camera for 
superior pictures 

Premoette Jr. 

No. lA, f.l.l. 

A 2% x4 54' camera tiiat's just a 
triflle larger than the pictures it makes, 
that is fitted with genuine anastigmat 
lens, that can be easily used by a be- 
ginner, and that is so light and com- 
pact that it can be conveniently carried 
anywhere. Price, $14.00. 

Step in and let us show you this 
popular daylight loading camera. 

JOHN DOE & COMPANY, 
1234 PREMO STREET. 



Cut No. 343-D. 

PRICES, 
EASTMAN DENTAL X-RAY FILMS: 



No. 1, \% X l?s inches per dozen 

pairs . _ - - - 

Ditto, 3 dozen pairs - - - 
No. lA, lyi X 2'4 inches per 

dozen pairs - - - - 
No. iB, ij^ X 2 inches, per 

dozen pairs = = = = 
No. 2, 2% X 3 inches, per dozen 

pairs. - - - . - 

DiscfHint 30 and 5% 



$ .50 
1.50 

.85 

.85 

1.75 



KODAK TRADE CIRCULAR. 



CORE DOUBLE PLATE 
RACK 

WITH 16-INCH CROSS-BAR. 

For those who have a lot of de- 
veloping^ to be done, — and time 
means money, the new Core 
Double Plate Rack solves the 
problem of working the develop- 
ing tank to its capacity. In prin- 
ciple, it is just like the single rack, 
securely holding the two plates 
and permitting the developer to 
act uniformly on the entire surface 
of the plate. The double rack is 
made from non-corrosive metal, 
with a 16-inch cross-bar, so that it 
may be used with any deep tank. 
It is supplied only in the 5x7 
and 6}^ x 8^/2-inch sizes. 

PRICE 

Core Double Plate Rack, for 
either 5 x 7 or 6>< x 8>^ plates, 
each, ----- $2.00 

Discount, 33j4% 



PREMO No. 12 

WITH COMPOUND SHUTTER. 

In the April 1916 Kodak Trade 
Cirailar, we announced the Premo 
No. 12. To the list of lens and 
shutter equipments announced at 
that time for the No. 12, we are 
now prepared to add the Bausch 
& Lomb Kodak Anastigmat, y\6. 3 
lens fitted with compound shutter. 

This little camera makes 2l4x3/<( 
pictures and takes films or plates 
with equal facility. 

PRICE 

Premo No 12, with Bausch & Lomb 
Kodak Anastigmat, /".6.3 lens and 
compound shutter, (formerly 
listed as Zeiss Kodak Anastig- 
mat), ------ 35.00 

Discount, 40^ 



KODAK DRY MOUNTING 
PRESS— 11x14, ELECTRIC 

Owing to the excessive increase 
in electric heating units, we are 
obliged to advance the price of the 
11x14 Kodak Dry Mounting Press 
with electric heating attachment. 

This change does not affect the 
price of the Mounting Press, equip- 
ped for gas heating. 



PRICE 

Kodak Dry Mounting Press, 
11x14, electric heated 

Discount— 33 '3%. 



$57.50 



CAUTION NOTICES 

With each shipment of P'ilm 
Clips, F'ibre Fixing Boxes and 
Core Racks, we are now including 
a caution notice, urging careful 
washing, in order to avoid the 
corrosion which will result if Hypo 
is allowed to remain on the articles 
in question. 

Please see that these notices are 
brought to the attention of your 
customers. 



Have 


the 


goods 


in stock 


ready 


for the 


opening of a 


busy season. 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICES 

Owing to increase in the cost 
of manufacture, we are obliged to 
make the following advances in 
prices, effective March 1st, and 
until further notice these will be 
as follows : 

ENLARGING CAMERAS 

Vest Pocket Enlarging Camera - $2.00 
Brownie Post Card Enlarging 

Camera ----- 2.00 

No. 2 Brownie Enlarging Camera 2.50 

No. 3 Brownie Enlarging Camera 3.50 
Discount 33y3^o 

TRIPODS 

Standard Tripod - - - - $2.00 

Flexo Tripod - - - - 1.00 

Discount 40%. No quantit}' discount 

TRIMMERS 

Eastman Aletal Trimmer No. IS $9.00 
Transparent Trimming Gauge for 
No. 1 and 2 Kodak Trimming 
Boards ----- .25 
Discount 33^% 

Eastman Tripod Brace - - $1.25 

Discount 40% 



PREMO CAMERAS 



Premo No. S. with 
Planatograph Lens. 
Kodak Ball Bearing 
Shutter, Carrying 
Case and Plate 
Holder - 

Ditto, with Kodak 
Anastiguiat Lens. 
f.7.7 

Premo No. 0. with 
Planatograph Lens. 
Kodak Automatic 
Shutter, Case and 
Holder - 

Ditto, with Kodak 
Anastigmat Lens. 
f.7.7 

Ditto, with 
Anastigmat 
f.Q.3 and 
Shutter - 

Ditto, with Bausch & 
Lomb Kodak Anas- 
tigmat Lens, /.6.3, 
and Optimo 
Shutter - 



ixo 



.3 A 
314x51^ 



$15.00 $16.00 .?20.0() 



21.00 



Kodak 
Lens, 
Optimo 



J2.00 32.00 



.00 



37.00 



r.oo 



GO.OO 00.00 



66.50 06.50 



PREMO CAMERAS— Continued 

5x7 
Premo No. 10 with Planatograph 

Lens and Kodak Auto. Shutter. 

Carrying Case and Plate Holder - $0-5.00 
Ditto, with Bausch & Lomb Kodak 

Anastigmat Lens, /.6.3 and Optimo 

Shutter ------ 114.00 

Ditto, with Baiisch & Lomb Protar 

Vila Lens, /■.7 . . - - llO-O*) 

VIEW CAMERAS 

5x7 6V.XS14 SxlO 

R. O. C. View with 
Case and Holder - $15.00 $17.00 $19.00 

R. O. C. View Com- 
plete Outfit - - 30.00 .30.00 47.00 

Eastman View No. 1 
with Case and 
Holder - - - 23.00 25.00 27.00 

Eastman View No. 1, 
Complete Outfit - 3S.0O 47.00 55.00 

Complete Outfit as 
above. but with 
Rapid Rectigraphic 
instead of Sym- 
metrical Lens - 40.00 50.00 69.00 

5x7 G'oxSio SxlO 7x11 

Eastman View No. 
2 with Case and 
Holder - - $30.00 $33.00 $35.00 $40.00 

Eastman View No. 
2. Complete Out- 
fit - - - 45.00 55.00 63.00 68.00 

Complete Outfit as 
above, but with 
Rapid Recti- 
graphic instead 
of Symmetrical 
Lens - - 56.00 07.00 77.00 S2.00 

11 X 14 Empire State - - - $50.00 

Discount iO'vc 

NEGATIVE RACKS 

Premo Negative Rack No. 1 - - $ .20 

Ditto, No. 2 .25 

Discount 409( 

CHEMICALS 

SODIUM BISULPHITE 
1 lb. bottle - - - - - - .$ .35 

Prices on other sizes and discounts re- 
main the same as heretofore. 

ARTURA SEPIA SALT 

Cartridges - - - - - $ .15 

Boxes of 6 Cartridges - - - .SO 

Discount So'aSo 

SEED SPECIALTIES 

Eiko Hydro Dev. Powders — Carton — 
6 pwds. ------ ,^ .25 

Hydrochinon Dev. Powders — Carton 
— 6 pwds. .25 

Pyro Dev. Powders — Carton — 6 pwds. .25 
Discount 40% 

MERCURY BICHLORIDE 

1 oz. bottle - - - - - $ •>:; 

1/4 lb. bottle 75 

V.' lb. bottle - - - - - 1 40 

1 lb. bottle ----- 2.70 

Discount 33V3% 



KODAK TRADE CIRCULAR. 



if/^C^ 




Doesn't this sketch suggest the hundred 
and one chances for pictures in yow^ home!^ 
Make the most of them with a 

KODAK 

What we should Hke to do is to put a Kodak or 
Brownie in your hand and let you see for yourself what 
a complete yet simple working instrument it is. 

KODAKS from $6.00 up. 
BROWNIES as low as $1.25. 

RICHARD ROE & COMPANY 



Siiig)e Col. Cut— B 144. 



Double Col. Cut — A-144. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular 



• FOR YOUR INTERESTS AND OUR OyVN' 



Vol. XVIII., No. 5 ROCHESTER April, 1917 



The 1917 Catalogues 

There is always something new it means much to the amateur 

and worth while to talk about in photographer. The larger the stop 

the Kodak catalogue. opening the less depth of focus 

Sometimes it is somthing abso- and therefore the greater the need 

lutely new. Sometimes it's some- for accurate focusing. The 3A 

thing that has been tried out for a Special was the first Kodak to be 

few months rather quietly. That's fitted with the Kodak Range 

the case this time. Finder. It has demonstrated its 

The Kodak Range Finder was efificiency and this year we give a 

on the3A Special Kodak last year. full description of the Range Finder 

We believed in it but we really in the Kodak Catalogue — make it 

didn't make very much noise. a feature among the new good 

We foresaw that we would things that the dealer will appre- 

have difficulty in filling orders ciate, and are including it in the 

anyway. Heavy publicity would. equipment of the lA Special as 

we believed, mean just so many well as the 3A Special. 
more disappointed customers. We 

were right, for there has hardly THE KODAK RANGE 

been a time in the last year when FINDER 
we could fill orders for 3A Special 

Kodaks on sight. Open the Kodak and pull out 

The Kodak Range Finder has the standard to the limit of mo- 

now proved itself. It is more than tion, then lock it by pushing up on 

theoretically and experimentally the handle. It will then be found 

right. It has made good in use; that the indicator will come just 



KODAK TRADE CIRCULAR. 



behind the 100-foot mark o\er the 
focusing scale. 

Draw out the milled head at the 
right side of the bed. This is to 
be U!sed for racking the front back 
and forth. 

Hold the Kodak in the horizon- 
tal position and at such a distance 
from the eye that the image is 
seen clearly and sharply in the 
three mirrors of the Range Finder 
which is located at the bottom of 
the standard. 

The image is most easily seen 
by looking with one eye through 
(not at) the Range Finder, and 
the eye should be quite close to it. 
Select some horizontal line near 
the center of the subject, such as 
the collar, hat brim or belt, if a 
portrait ; or a window-frame or 
roof, if a building, 
and rack the lens back 
and forth by means 
of the milled head un- 
til this line is con- 
tinuous in the three 
mirrors of the finder. 
By racking back and 
forth the continuity 
of the line can be 
broken and mended 
at will. When the line 
is continuotis, the focus 
is correct An easy 
method for determin- 
ing the distance when [ 
taking a portrait, is to 
ha\e the subject hold 
his hand in the hori- 
zontal position 
across the chest, 
then focus upon the 
line formed by the 
lower part of the 
hand. The image will 
appearinverted in the 
Range Finder, where- "-^« "'"'''' «**""'^'= 

. ". . . FINDER IS RACKED 

as It IS right side up too far forward 




AS IMAGF. WILL AP- 
PEAR WHEN RANGE 
FINDER IS RACKED 
TOO FAR BACK 




^1^1 



in the view finder. 

The composition of 

the picture should be 

Ifg gjt • roughly determined 

^|HR by using the \iew fin- 

S- I^H der in the usual man- 
m ner, then the distance 
bMlH| of the subject should 
^H^H be found by means of 
llllj^l the Range Finder, 
after which the view 
finder should again 
be used in order to 
make sure that the 
picture is properly composed. It 
is obvious, howe\"er, that any 
change in distance from the sub- 
ject tocamera would mean re-focus- 
ing. 



AS IMAGE WILL AP- 
PEAR WHEN THE 
KODAK IS CORRECT- 
LY FOCUSED 




AS IMAGE WILL AP- 



Showing Range Finder on 3A Auto- 
graphic Kodak Special. 



In new Kodaks the important 
improvements this year are in the 
No. lA and No. lA Special. In 
the first place there has been a re- 
duction in size of more than eleven 
cubic inches and as this reduction 
is in thickness it counts It means 
a more easily pocketed instrument 
and it has been made without any 
sacrifice in length of focus of lens, 
or shutter efificiency. Not only 
is there this improvement in the 



KODAK TRADE CIRCULAR. 




No. lA. Autographic Kodak. 
(1917 Model) 



size and shape of the cameras Ijut 
there is an improvement in the 
looks and convenience. 

-Since August 1914, e\ery man- 
ufacturer has been up against the 
problem of rising costs. In many 
lines of goods we ha\e had the 
same problems to deal with, but In 
Kodaks. Brownies, film and paper 
we have been able, owing to the 
great growth of our business, 
which means of course a reduction 
in "overhead", to keep our costs 
down near enough to the old 
figures so that no adx'ance has 
been necessary. On a few models 




we are able to make an actual re- 
duction : This improved No. lA 
lists with R. R. lens at .S16.00 as 
against -SI 7. 50 for the old model, 
while the new No. lA Special has 
the Kodak Range Finder and 
other improvements at no advance 
in price. The No. 3 Autographic 
Kodak with R. R. lens has been 
reduced from $20.00 to .S18.00 and 
the No. 3A Autographic from 
$22.50 to .S20.00. On other mod- 
els there are no price changes. 




Stereo Kodak. Model 1 



No. lA Kodak Special 
(1917 Model) 

There has always been a mod- 
erate demand for Stereo cameras 
of quality, and there always will 
be for there is an attractixeness to 
the perspectixe of the stereoscopic 
picture that cannot be found in 
single prints. We are, therefore, 
now listing a high grade Stereo 
Kodak with carefully matched 
Kodak Anastigmat /". 7.7 lenses at 
.S45.00. The pictures are of the 
standard Stereo size and the cam- 
era will, we believe, help to popu- 
larize the delights of stereoscopic 
photography. 



4 KODAK TRADE CIRCULAR. 

There are no changes in the box IMPORTANT NOTICE. 
Brownies but the Nos. 2 2A and Be-inning the first of April the 
2C Folding Autographic Brownies Kastman Kodak Company, of New 
now have the round ends, ihe York, will become amanufacturing 
No. 3A Folding Brownie was an- company only. All of its products 
nounced with round ends in last ^^.ju j^^ marketed throu-h the East- 
years catalogue as Ready about ^^^^^ Kodak Company, of New 
July 1st." Of course this meant jgrsey, which will become the sell- 
a bothersome shortage at t h e jng company. This chan-e means 
height of the season a condition also that the goods of the Century 
that will not exist this year. The .^j^^j ^^^ Folmer & Schwing Divi- 
wonderful value given this com- ^-^^^ ^..m jji^ewise be sold and 
pact, efficient, dependable, auto- billed by the Eastman Kodak Com- 
graphic camera at $10.00 and p.^^^^.^ ^f ^g^^. jersey, instead of 
$12.00 assures it of a big sale with ^^ ^^^^^^ divisions, as formerly. 
every dealer who stocks and feat- j^^gg changes have been made 
^^^^ It. merely for economic reasons and 

There are new and attractive ^.^..g ^^ further significance, 
sundries, as well as these new 
staples and they mean — /^/ore busi- 
ness. A catalogue will be mailed ^t 
each dealer shortly after April 1st. 
Shipments in bulk will follow 

rapidly and in a few weeks the m^ 

entire trade will be supplied. I ^ 

^ \ KODAK JUNIOR I 

I niM CLIP 

PRICES REDUCED. 1 "^"^ 

Commencing April 1st, 1017, ^ r=- 

the regular models of the Auto- T \ 

graphic Kodaks, Nos. 1a, 3 and 
3a, will be reduced in prices, as 

follows: A NEW FILM CLIP 

No. lA Autographic Kodak, R. ^, . . „,. 

R. lens, Kodak B. B. Shutter. $16.00 The new Kodak Junior Film Clip 

Ditto, Kodak Anastigmat lens. No. 2 is similar to the No. 1, but 

/.7.7, and Kodak B. B. Shutter, 21.00 on account of being wider, may be 

No. 3 Autographic Kodak, R. R. ^^^^^ ^^.j^j^ ..^jjgj. |^[^ 3,-,^ ^..m hold 

lens, Kodal< B. B. Shutter - 18.00 , ^, n ^ t^ • ^- 1 1 

Ditto, with Kodak Automatic the film flat. It is particularly 

Shutter, ----- 23.00 adapted for use with .3 A film, but 

Ditto, Kodak Anastigmat lens. may be used as well with larger or 

J-'^'h """^^ ^-^^^\ B. B. Shutter, 23.00 s^ialler film. Has jaws to prevent 

No. 3A Autographic Kodak, R. , . ^^i r i- • -ru 

R.lens, Kodak B. B. Shutter, 20.00 the wet film from slipping. Ihe 

Ditto, with Kodak Automatic flip is furnished in one size only, o 

Shutter. ----- 25.00 inches wide. 
Ditto, with Kodak Anastigmat 

lens, f.1.1, and Kodak B. B. PRICE 

Shutter. ----- 25.00 „ , , , . ^., p.. .. „ 

Ditto, with Kodak Automatic K^oA^.^ Junior Film Clip, No. 2, 

Shutter, ----- 30.00 each ----- ^\i.lb 

Discount, 33^ %. Discount, 33>^% 



KODAK TRADE CIRCULAR. 



Another Record Premo Year. 



Nineteen sixteen will go down 
as the biggest of all Premo years 
unless we beat out that record in 
this and future years — a task which 
we ha\"e already set out to do." 
We have a better catalogue this 
year, we are going to have better 
advertising all the way through, 
and we have bettered the line. 

You will receive, very shortly, 
advance copy of the new catalogue, 
and -you will notice that with a 
\-iew to concentrating on the most 
popular of the film pack and plate 
cameras, we have discontinued 
several models in these types (Jn 
the other hand, to round out the 
Premo line of cartridge cameras, 
we have added the 2C and the 3A 
sizes. 

THE FILM PACK CAMERAS. 

The dealer who does not con- 
sistently push the sale of film pack 
cameras this year is going to lose 
money, which just a little enthu- 
siasm and just a little support of 
the advertising which we are going 
to place on this line, would coin 
for him. The stirring events which 
are happening all around us mean 
more picture-making by more peo- 
ple than ever before. The simplicity 
of the Premo P'ilm Pack cameras 
has made thousands of customers 
and boosters for them. "They do 
the work the easy way" is a 
phrase which we shall feature in 
much of our advertising this year, 
and we look to our dealers to show 
the public just how easy it is to 
load, unload and operate these 
cameras. The film packs them- 
selves operate perfectly. The 



causes for the troubles that on 
occasions cropped out in past years 
have been eliminated. Last year, 
though we sold a great many more 
film packs than ever before, the 
packs ran uniformly fine in every 
quality, so that we ha\"e no hesi- 
tancy in saying that Premo Pilm 
Packs are just as dependable — 
may be recommended and used 
with the same confidence — as any 
other sensitized products. The 
Premo Jr. Premoette Jr. and Pre- 
moette Sr. cameras offer a line 
with greatpossibilities to the enter- 
prising dealer. The Film Premo 
Xo. 1 has been discontinued, being 
so nearly paralleled by the Premo- 
ette Sr. 

PREMO PLATE CAMERAS. 

The Pocket Premo C and the 
Filmplate Premo models have been 
discontinued, as we feel that con- 
centrated efforts on the Premos 
Xos. 8, 9. 10 and 12 will produce 
better results in this field. As a 
moderate priced plate camera of 
the compact style, the Premo Xo. 
8 is an unequalled camera. P^or the 
advanced amateur who requires 
long bellows draw, ground glass 
focusing and the other facilities 
for special work provided in cam- 
eras like the Premos Xos. 9 and 
10, these models are so complete 
and attractive as to leave nothing 
further to be desired. And then 
there is the Xo. 12. Small in size 
but with such unusual capabilities, 
we were unable to produce these 
cameras fast enough last year to 
meet the demand. Many dealers 
were disappointed and many cus- 



KODAK TRADE CIRCULAR. 



tomers lost through our sheer in- 
ability to keep up with our orders. 
However, during the winter, we 
ha\'e speeded up on production, so 
that we look for no disappoint- 
ments this year. You 'will find it 
profitable to insist that your sales 
people know this model thoroughly 
and that they display it at every 
possible opportunity. This is a 
camera that can be sold not only 
to new customers, but to many 
who already have cameras of other 
styles. The Premo No. 12 is going 
to be a feature camera for 1917. 

CARTRIDGE PREMOS. 

The success of the Cartridge 
Premos has been most pronounced. 
The No. 00 was one of the biggest 
sellers of last year. There is no 
question but that it will continue 
so this year. To the box styles we 
are adding a 2C size. This size 
has caught the public fancy, and 
an inexpensive simple box camera 
for iVg X 4^8 pictures should sell 
like the proverbial "hot cakes." 

The2C Cartridge Premo is simi- 
lar in appearance and general con- 
struction to the 2 and 2A models, 
but the box is made of wood in- 
stead of board, and it is, of course, 
larger in size. P^itted with men- 
iscus achromatic lens, Eastman 
Rotary shutter, two finders and 
two tripod sockets. Price, $4.00. 
Discount to the trade, 40%. Car- 
rying Case, $1.25. Discount, 40%. 

To the folding styles we ha\e 
added the 2C and 3A P^olding Car- 
tridge Premos. The capabilities, 
the appearance and the prices of 
the Folding Cartridge models 
proved so attractive to the public 
last year, that these two added 
popular sizes will quite possibly tax 
our facilities for producing them 
fast enough to satisfy the demand. 




No. 2C Cartridge Premo. 

They are made upon the same lines 
as the two smaller models, they 
have the same types of lenses and 
shutters, but are equipped, in each 
case, with cable as well as finger 
release. It will be distinctly to 
your advantage to anticipate your 
recjuirements in these cameras, for 
they are of such exceptional values 
at the prices listed that you can 
hardly afford to take the chance of 
being without them at the height 
of the season. 

PRICES: 

No. 2C Folding Cartridge Premo 
with Meniscus Achromatic lens 
and Ball Bearing shutter, - $ 8.00 
Ditto, with R. R. lens, - - 10.00 
Carrying Case, - - - - l.io 
No. 3A Folding Cartridge Premo 
with Meniscus Achromatic lens 
and Ball Rearing shutter, - 9.00 
Ditto, with R. R. lens, - - 11.00 
Carrying Case, - - - - I.IO 
Discount, iO'^ 

CAMERA PRICE CHANGES. 

The continued advance in the 
cost of practically all materials en- 
tering into the construction of cam- 
eras has become so serious a prob- 
lem that we were obliged to ad- 
vance the price of our plate and view 
cameras, as announced in the 
March issue of the Trade Circular. 



KODAK TRADE CIRCULAR. 




No. 2C Folding Cartridge Premo. 

For the time being no adxance will 
be made on either film pack or car- 
tridge film Premos, but it must be 
understood that owing to the un- 
settled conditions, all such prices 
are subject to change without 
notice. Other price changes affect- 
ing accessories listed in the Premo 
catalogue will be found on another 
page of this issue. 

EASTMAN PRINTING FRAME 
For No. 00 Cartridge Premo Negatives. 

This is a great convenience for 
printing from No. 00 negatives, 
not only for the amateur but for 
your own finishing department. 




through the frame from exposure 
to exposure. It is furnished 
in two designs. The .Model A 
is provided with tension spring 
and is especially suitable for print- 
ing on Solio or from dense nega- 
ti\es on Velox where long expos- 
ures are required. The Model B is 
for use with developing-out paper 
only where average exposures are 
required, contact being maintained 
by pressure of the fingers as the 
frame is held up to the light. With 
no other type of frame can printing 
be done so rapidly. 




No. 00 Eastman Printing Frame. Model B. 

By its use, the film is printed in the 
continuous strip, sliding easily 



No. 00 Eastman Printing Frame. Model A. 

^lodel A. $.25 Model B. $.35 

Discount same as for all Eastman Printing 
Frames. 

ADVERTISING LITERATURE. 

Premo catalogues will be sent to 
you for general distribution, as in 
the past, just as fast as the printers 
can deliver them to us. In the 
near future the regular spring sup- 
ply of window signs will be sent 
you (we hope to make them more 
attractive this year). The summer 
booklet and other direct helps will 
be supplied you as usual, all of 
which material, together with our 
general advertising, the good will 
of the public towards the Premo 
line and your co-operation should 
create a new Premo record for you 
and for us this ye^r. 




LJ . I 



KODAK TRADE CIRCULAR. 

F. & S. Finger Print Camera 

complete with lens shutter, 

'•^^ two batteries, ten lamps and 

^^fcL* one 2% X 3J4 double plate 

^^m:^.:-^^^ #^=-" '\,^^' holder - - - - - 5:30.00 

|1 TiP^ """^v Extra i^Iazda Miniature Lamps. 

i\ I fP ' ^ each .15 

Extra Mazda Miniature Lamps. 

per carton of ten - - - 1.50 
Extra Batteries No. 789. each 

(set of 4 cells) - - - .65 

Discount 33^ % . 

F. & S. FINGER PRINT POTASSIUM 

CAMERA FERRICYANIDE 

The F. & S. Fint^er Print Cam- We are making an advance in 

era has been created to meet the the price of Potassium Ferricyanide 

demand for a convenient and as follows : 

efficient means for obtaining ac- i-oz. bottle, - - - - $ .47 

curate photographic records of K-lb. ••----- i.58 

finger prints in their connection (^,"J^' ['.''''' f"^? 

with criminal identification. ' ' t-.- . "oo./^ 

Discount. 33 K% 
The Finger Print Camera is 

readily adapted for use where oc- ^ 

casion demands an accurate, full T-rYnt>rmHTTMOM 

sized record of a design, texture, HlUKUUHlINUN 
signature, formula, label, etc., ADVANCES 

within an area of 2/^ x 3^ s inches. ^,, . ,- t t i , ■ i 

„, . . , . , 1 he prices of llydrochinon ad- 

_ The camera is equipped with an y^^^^^d slightly on the 20th of 

independent lighting system ^^^^^^^^ as follows: 

which brillianth' illuminates the 

u-.j- ' T. n loz. can - - - - $ .29 

subject durmg exposure. Itssmall / lb " - - - - 90 

size, ( 11-^4 X 6 X 6) and weight, y^ih. '• - - - - 1^75 
.5 lbs. 8 ozs. makes it exceptionally lib. " - - - - 3.40 
convenient for general use, espec- ^ "^- '^'" - . - - 16.75 
ially when used in locations inac- discount -lu/f 
cessible to the bulky apparatus ^ 
pre\"ioush" employed, such ap- 
paratus requiring the use of a POTASSIUM BROMIDE 
tripod as w^ell as means, often REDUCED 
difficult to procure, for artificially 

illuminating the subject. Until further notice, the prices 

The camera has the regular of Potassium Bromide will be as 

Graflex back and will accom- io"o\\s. 

modate all Graflex attachments — l "z- can - - - - $ .15 

Graflex Plate Holder. Graflex ^ j[^- ".: [ '_ [ [ H 

Plate Magazine, Graflex Roll ^ n^' '•.... 1*50 

Holder and Graflex Film Pack 5 1b. ". - - - - 7.30 

Adapter. Discount 33^3^0 



KODAK TRADE CIRCULAR. 



SUBJECT TO CHANGE 
WITHOUT NOTICE. 

At this time when suppl\' and 
demand are fighting to see who is 
master, eleventh hour changes in 
prices are often necesssary. Some- 
times the price changes have to be 
made shortly after the Kodak 
Trade Circular has gone to press 
and cannot be reported until the 
following issue. Consequently the 
dealer sending in orders for the 
articles affected, durintj that time, 
expects to get them at the old 
price. Then again our salesmen 
may take orders at the old prices, 
before receiving their notices of 
changes. While all this is una- 
\oidable on our part, it often 
results in correspondence between 
the dealer and ourselves before the 
matter is adjusted. 

It is perfectly obvious that in 
making a necessary price change, 
that change affects each and all 
alike on the date it is announced 
as effective. For the present 
therefore we are obliged to make 
all prices subject to change with- 
out notice. 



KODAKERY 

Kodakery is on the rampage. 
In the year from April 1st. 1916 to 
April 1st, UM7 Kodakery's circu- 
lation increased 70%. We do 
not say this in any spirit of boast- 
ing. Xor do we want to sell 
Kodakery's service, for that is free. 
But e\ery camera you sell — every 
Kodakery subscription you send in, 
adds to that ser\ice, which, in 
reality is yours. 

Get the customer's name on the 
dotted line. 



THE 



GRAFLEX 

■I 




THIS IS THE CAMERA THAT HAS 

NEITHER FOCUSING SCALE 

NOR FINDER 

It shows you the picture you are taking, 
right side up, the size it will appear in the 
finished print, and the image is brilliantly 
clear up to the very instant of exposure. 

Graflex Cameras are fitted with a Focal 
Plane Shutter that will let you make fully 
timed snap shots in the shade or even 
indoors. On bright days you can make 
outdoor exposures as short as one-one thous- 
andth of a second. 

Come in and let us show you how and why. 

(Dealer's Name Here) 



Sing-le Column Cut. Cirartei No. 1. 

npHE advertising cut shown 
above, is furnished com- 
plete and the dealer has only 
to supply the printer with the 
name and address to be in- 
serted at the bottom. 

Please send orders for such 
cuts to Advertising Depart- 
ment. 



10 



KODAK TRADE CIRCULAR. 



KODAK CARD MOUNTS. 

We were obliged to advance our 
prices as follows, on April 1st, 
1917: 



THE DRIMOUNT 

ENGLISH GREY OR SEPIA-BUFF 





RIVIERA 








ASH GREV 


AND WHITE 




For Prints 


Size Outside 


Per 1000 


Per 100 


Per 50 


l'A^2 


3 x3f6 


$ 7.00 


$ .80 


$ .40 


l>^x2>^ 


3 K37/8 


8.00 


.90 


.45 


2Xx2X 


srs^sH 


9.00 


1.00 


.50 


2^x3^ 


SH^^H 


9.00 


1.00 


.50 


2>^x4X 


4^^x534 


10.50 


1 15 


.60 


3>^x3>^ 


5 x5 


10.50 


1.15 


.60 


3^x4X 


4J4:x5^ 


10.50 


1.15 


.60 


2%x4% 


4Kx6>^ 


12.50 


1.35 


.70 


4 x5 


5i"gx6v,., 


14.50 


1.55 


.80 


3^x5>^ 


5 x7X 


14.50 


1.55 


.80 


4^x6^ 


53<x8 


17.50 


2.00 


1.00 


5 x7 


7 x9 


20.00 


2.30 


1.15 




BALTIC 







5ROWX OR GREY 



Heavy Stock, beveled edges, heavy 
borders— a beautiful rich mount. 





For 


Size of 


Per 


Per Per 


No. 


Prints 


Mounts 


1000 


100 bO 





l^x2>^ 


3Hx4i( $11.50 $1.25 $ .65 


1 


2H^3}i 


4^^8x5^ 


14.00 


1.50 .75 


lA 


2^x4X 


4)4x6X 


15.50 


1.65 .85 


2 


S'A^SVz 


5Kx5K 


17.00 


1.80 .90 


3 


3Xx4X 


5'/sx6>^ 


17.00 


1.80 .90 


2C 


2^x4% 


sysxjys 


18.00 


1.90 .95 


3A 


S'X^S'A 


5|4:x8 


21 00 


2.20 1.10 


4 


4 x5 


6 x7 


23.00 


2.40 1.20 


4A 


iH^GVz 


6Kx8H 


28.00 


3.00 1.50 


5 


5 x7 


8 xlO 


32.50 


3.50 1.75 


No 


orders accepted for less than fifty of 




one size an 


d kind, 





INSLIP ENLARGEMENT MOUNT 

EX(;LISH GREY OR SEPIA-BUFF 



No. 


For Prints 


Size Outside 


Price per Doz. 


A 


3Vx5K 


7|^x 9U 


$ .65 


B 


37/sx5^ 


8>^x 9U 


.65 


C 


iUxB'A 


syz^iou 


.65 


D 


5 x7 


93/sxll^8 


.65 


E 


5 x8^ 


9^xl3>i 


.76 


F 


G'/z^SA 


11^^x13^8 


.84 


G 


6 xlO 


10^x141^ 


.90 


H 


8 xlO 


12s/sKUys 


1.15 

Price iier ".•; Doz. 


J 


10 xl2 


\h%x\l% 


1.15 


K 


7 xl2 


12 xl7 


.75 


L 


8 xl4 


UHx20H 


.75 


M 


11 xl4 


\1%-^2Q% 


1.50 



No. 


For Fruits 


Size Outside 


Price per Doz 


A 


35<x SA 


7Xx 9A 


$ .33 


B 


3Hx 5K 


7%x 9A 


.33 


C 


4Xx 6 A 


SXxlOK 


.34 


D 


5x7 


9ysxll>^ 


.35 


E 


5 X 8A 


9^8x12?^ 


.46 


F 


6Kx 8A 


Il%xl3>'s 


.48 


G 


6 xlO 


loysxim 


.48 


H 


8 xlO 


uH^uys 


.60 

Priee per 
■j Doz. 


J 


10 xl2 


15 xl7 


.46 


K 


7 xl2 


1134x1634: 


.46 


L 


8 xl4 


14 x20 


.46 


M 


11 xl4 


17 x20 


.60 




Discount 25%. 





EASTMAN DENTAL 
FILM CLIPS 

The old Style wire Dental Film 
Clip has been discontinued and 
in its place we have substituted a 
new clip that is unquestionably the 
best on the market. It has but 
one jaw and consequently does 
not disfigure the film, as do the 
one's with four jaws. The clips 
are supplied in boxes of one dozen, 
and are made of a non-corrosive 
metal. While the price is more 
than the old style, the new clip 
is a great impro\-ement in quality 
and utility. 

PRICE 

Eastman Dental Film Clips, per 

dozen $1.00 

Discount, 33^%- 



$10.00 REWARD 

A No. 3A Special Kodak, Xo. 
6526, /6.3 lens, No. 1273042 was 
stolen from the owner, in Pitts- 
burg. The owner, John L. Lai- 
linger, Beaver Dam, Kentucky 
offers a reward of .flO.OO for its 
return to him at that address. 



KODAK TRADE CIRCULAR. 



11 



ADVANCE IN PRICES. 

Conditions were such that ad- 
vances in prices of the following, 
were made March 17, 1917: 

KODAK METAL TRIPODS 
No. .... - $2.75 

No. IC - - - - - 3.75 

No. 1 ----- 4.00 

No. 2C - - - - - 4.25 

No. 2 ----- 4.50 

No. 6 ----- 6.50- 

Discount, iO'f . In lots of 100 assorted 
40 and 10 ?f. 

STUDIO SCALES 

List price, $3.50. Discount, 33';''^. 
In lots of one dozen, iO^r . 

EXTRA CANDLES FOR 
KODAK CANDLE LAMP 

List price, per dozen, 40 cents. Dis- 
count, 40 ''f . 

FILM PACK DEVELOPING HANGER 

List price, $1.25. Discount, 33 '^f^. 

On March ^th an advance was 
made in the following : 

NO. 1 EASTMAN SINGLE 
PRINT ROLLER 

List price, $2 50. Discount, 40^r . 

March 9th the following ad- 
vance became effective : 
NO. 2 KODAK DARK ROOM LAMP 

List price, $L00. Discount, 50,'f . 
No quantity discount. 

Effective March 23d, the follow- 
ing were advanced: 

LEATHER SHOULDER STRAPS 
FOR PREMO CARRYING CASES: 

^ X 52-inch, with Snaps and 

Buckles - - - - - $ .60 

^ X 52inch, with Snaps and 

Buckles ----- .75 

'A X 66-inch, with Buckle - - .60 

^ X 74 inch, with Buckle - - .75 

Discount 40%. 

TAN STRAPS FOR VIEW CASES 

( With Buckle), 
34, 40 and 44-inch - . - .60 

Do., 52, 60 and 66-inch - - .75 

Discount 40%. 



SHOULDER STRAPS FOR LEATHER 
CARRYING BAGS 

52-inch ----- .75 

Discount 33^%. 



ABOUT COLOR FILTERS 

It is perfectly obvious, since the 
Kodak Color Filters are yellow, 
the light that passes through them 
and makes the exposure, is not 
white, but yellow. In other words 
the blue rays to which plates and 
films are most highly sensitive are 
largely cut out. The use of the 
filter necessitates a longer expos- 
ure. The number of times an 
exposure is increased when a filter 
is used, is called the filter factor. 
The color filters of our manufac- 
ture are calculated for exposures 
that will record shadow detail. 
With the Kodak Color Filter for 
instance, should the exposure that 
will record shadow detail be 1 
second without a filter, and 10 
seconds with a filter, we give this 
filter a factor of 10. Consequently 
when the Kodak Color Filter is 
used for photographing landscapes 
and sky and cloud \alues are pre- 
ferred to detail in nearby objects 
on the landscape, a three times 
exposure (or factor of 3) will be 
ample, but if detail in dark color- 
ed, nearby objects is desired, the 
exposure through the filter should 
be ten times as long as the e.xpos- 
ure required without the filter. 

In other words, if the sky is used 
as a basis, and the filter has a factor 
of 3, then a factor of 10, (or a ten 
times exposure) should be gi\"en 
in order to secure fully exposed 
landscape detail. 

It will be well to let your cus- 
tomers know these facts and make 
sure of the basis used by the man- 
ufacturer in naming his factors. 



12 



KODAK TRADE CIRCULAR. 



BUSINESS AS USUAL 

When the great European war 
broke out and Canada began send- 
ing its young men to help flight 
for the mother country, there was 
fear there of a business depression. 
But Canada's far-seeing business 
men recognized the fact that confi- 
dence only was lacking — not buy- 
ini,^ power, and "Business as Usual" 
was made a national slogan. But 
business was not merely "as usual", 
business began to improve very 
shortly and soon was better than 
usual. 

Let no dealer in photographic 
goods feel that a time of stress 
means a time of less business for 
him. Those whom war. or pre- 
paration for war, does not touch, 
will have as much to spend as ever, 
often more to spend. Those whom 
war does touch will want photo- 
graphs. The soldier or sailor in 
his new uniform will have his pict- 
ure made for the folks at home and 
will want new pictures of them to 
take with him. When he is in the 
training camp or on guard duty, 
or even if he should go o\'erseas. 
he will appreciate snap-shots from 
liome. And in turn the people at 
home will want pictures from him, 
pictures of comrades and camp life, 
pictures of the thousand and one 
things that he can photograph and 
send to them without exposing any 
military secrets or \'iolating any 
military law. This is no mere 
theory. It is what happened and 
is still happening in Europe. The 
photographic business o\er there 
is not merely better than it was 
before the war, it is tremendously 
better. Right in our own Texas 
the same thing was proved last 
year. 



Being cheerful, finding pleasant 
things to occupy the mind, keep- 
ing business going, are some of 
the things that we owe our country 
and ourselves whether we ha\e 
armed neutrality, a defensixe war 
or war to the limit. 

Photography helps, and there is 
room in the sailor's or soldier's kit 
for a Vest Pocket Kodak at least. 
And the officers can usually find 
transportation for a 3A. Whether 
our boys are to do only guard duty 
or are to be in the thick of the 
fight, they are going to ha\e weeks 
and months of dull times in camp 
where a diversion in the way of 
picture taking will mean much to 
them and to their friends at home. 

Business as usual ? No. Better 
than usual. 



$3,000.00 IN CASH PRIZES 

In e\ery picture that is made, 
there is a story. It may be the 
story of a vacation trip, or perhaps 
the story of a child at play. In 
any event the picture represents 
something worth while remember- 
ing — something that has a \ery 
definite value to the one who made 
it. We are offering S3, 000. 00 in 
cash prizes for pictures illustrating 
wherein the Kodak serves the pur- 
poses of those who enjoy them. 

Why not have your customers 
make a picture story showing how 
the Kodak serves them and let 
that suggest its pleasures, to those 
who do not know amateur photog- 
raphy? 

Such pictures tell the story in 
an advertisement better than pages 
of text; they are easy to interpret 
and only a glance is required to 
grasp their meaning. Each year 
the Kodak .\d\ertising Competi- 



KODAK TRADE CIRCULAR. 



13 



tion brings in a wealth of material 
with which to illustrate our maga- 
zine advertisements. To be use- 
ful to us, such pictures must tell 
of the charm of Kodakery and 
where Kodak goods are intro- 
duced, they must be up-to-date 
and the clothing worn by the sub- 
jects should be as nearly as possi- 
ble, those in \ogue at the time., 
since most of the pictures accepted 
will not be used in our advertise- 
ments before next year. 

The 1917 Kodak Advertising 
Contest, which closes November 
1st. offers fourteen prizes: the first 
S750.00; the sixth S150.00 and the 
last eight prizes of SIOO.OO each, 
for the best pictures for illustrating 
Kodak advertising. Outside of 
the prize pictures, we buy. e\"ery 
year, a number of pictures of merit 
— and we pay good prices. 

We are ready now to supply 
circulars gi\ing the full details of 
the competition. How many can 
you use? 



VELOX AND AZO FOR 
NO. 00 PREMO NEGATIVES. 

We are prepared to supply Velox 
and Azo papers for prints from Xo. 
00 Cartridge Premo negatives at 
the following prices : 



5^ w--. V ^^ h 
,^^ ^.^^>^ ■'■n V J.t'- \ 



«^ 




Spring is alive with 
invitations to 

KODAK 

And picture-making is 
so easy with a Kodak — 
there's no trick to the 
cHck of its shutter — a/iy- 
one, even the youngsters, 
can make good pictures 
the Kodak way. 

Kodaks from S6.00 up. 
Bro\vnies from SI. 25 up. 

RICHARD ROE & CO. 



Single Col. Cut— 140B. 
Double Col. Cut — 140.A. 



VELOX 






Single Weight Doz. V2 Gross 


Gross 




\\\ X 2's - $ .10 $ .60 
Double Weight 


$1.00 


Business 


1^x2 ''8 - .15 .75 


1.25 




AZO 




is 


Single Weight 2 Doz. 


Gross 




lUx2's - - - $ .15 

Double Weight 


$ .75 


Good 


lUx2's - - - .20 


• .95 




Discount 255'f . 







14 



KODAK TRADE CIRCULAR. 



SELLING CAMERAS BY 
THE SAVINGS PLAN. 

Selling cameras through the 
means of Kodak Banks has met 
with the hearty support of e\ery 
dealer who has taken up the plan. 
Many h a \' e 
placed re-orders 
for banks, realiz- 
ing that they are 
reaching an en- 
tirely new class of 
trade and open- 
ing up channels 
for new business 
— business that 
no doubt will 
proN'e permanent 
a n d ultimately 
lead to better 
equipment and 
consequently bet- 
ter profits for the 
dealer. 

Every day, we 
receive letters 
asking for details 
of the Kodak 
Bank plan and for 
the benefit of 
those dealers who 
did not read the November 1916 
Kodak Trade Circular outlining the 
plan, the details are, brit-fly. as 
follows : 

The Kodak Bank is intended 
for dimes only and has five per- 
forations and graduations to show 
when there are dimes enough to 
secure the cameras listed on these 
graduations. The lowest gradua- 
tion ($2 00 le\-el) will secure a No. 
2 Brownie ; the next (S3. 00 level) 
will get a No, 2A Brownie, and so 
on up until the bank is filled which 
gives the holder the option of a 
Vest Pocket Kodak or No. 2 Fold- 
ing Autographic Brownie. 




Kodak Bank- 
Actual Size. 



These banks will be imprinted 
with the dealers name and address 
in blue letters on a white back- 
ground, and supplied only in lots 
of 100, 200, 300 and so on, but no 
order will be accepted for less 
than 100 banks. The price of the 
Kodak Banks, in lots of 100, is 
SlO. 00 net per hundred, irrespec- 
tiv^e of the number ordered. They 
cost us considerably more than 
that. 

TJie bank cannot be opened nor 
the dimes extracted, eveti when it is 
full, except by ofie ivJio knoivs the 
combination. We give you the 
combination and you have in that; 
your guarantee that the bank will 
be returned to you for opening. 
Do not give the co?nbi)iation to any- 
one, under any circjtmstances. This 
is supplied on a card and should be 
kept in your possession. 

You do not sell the banks to the 
customer, nor are they given away. 
They are yours and are loaned to 
the customer for 10 cents. As a 
receipt for this 10 cents, you put 
in the customers bank, a dummy 
disc, which is credited in the same 
way that a dime would be, toward 
the purchase of a camera when the 
bank is returned for redemption. 
The customer is not out his dime 
and if the bank is not returned, 
you have received from him just 
what you paid for it in the first 
place. 

With each order, we supply in 
addition to the combination card 
an attracti\e window card for 
display purposes, a record sheet 
and a supply of pamphlets illus- 
trating and describing the cameras 
to be secured by the plan. 

Owing to the fact that the 
labels are imprinted as soon as 
orders are received, such orders 
are not subject to cancellation. 



KODAK TRADE CIRCULAR. 



15 



t. 



\Vhen you press the 
button, let it be 



*>^ ^ Kodak Film 

1^2^^ that does the rest. 



RICHARD ROE & CO., 1201 Tripod Avenue. 



Street Car Sign, No. 697. 




The warm, balmy 
days invite your 



KODAK 



RICHARD ROE & CO., 1201 Tripod Avenue. 



Street Car Sign, No. 698. 



CAR CARDS 



With the April announcements 
of new i^^oods, comes the openins.,^ 
of the campaign for more and bet- 
ter Kodak Business. In no way 
can this be more ad\antageously 
launched than by using the car 
cards and advertising cuts, (for 
your local newspapers) both of 
which w^ fiirnisli free on request. 

The two car cards here illus- 



trated, are printed in colors and 
your name and address will be 
inserted in the space where you 
see the name Richard Roe & Com- 
pany. A great many have con- 
tracts for space in the cars begining 
this month and as there is a big 
demand for the cards, send in your 
order early and start using them 
when people are thinking about 
buying Kodaks and films. 
Timely adxertising pays. 



16 



KODAK TRADE CIRCULAR. 




Snap -Shots from Home. 

Give cheer to the boys in camp and on ship board 
by sending them pictures from home. There are 
hkely to be some tedious, homesick days and a Uttle 
cheer up in the way of photographs of the home 
folks and the home doings will do them a lot of 
good. 

And some day when you want to giv^e something 
a little more substantial send along a Vest Pocket 
KODAK and ask your Soldier or Sailor Boy to send 
pictures to you. 



Vest Pocket Autographic Kodak, 



$6.00 



RICHARD ROE & COMPANY. 



Double Column Cut — 125-A. Triple Column Cut — 126-A. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OWN'' 



Vol. XVIII. , No. 6 



ROCHESTER 



May, 1917 



IMPORTANT 

It is traditional that each year 
we announce the new Kodaks and 
cameras in the April Kodak Trade 
Circular. This year it was done as 
usual, but when the No. lA Auto- 
graphic Kodak, the No. lA Auto- 
graphic Kodak Special, (1917 Mod- 
els) and the new Stereo Kodak, 
were announced last month, we 
neglected to state that the cameras 
would not be ready for immediate 
delivery. 

Heretofore we have been in a 
position to make a definite an- 
nouncement, but this year it is 
difficult to follow a schedule and 
as matters have shaped themselves, 
it seems uncertain just when we 
will be prepared to fill orders on 
these cameras. Possibly that will 
not be until after July 1st. 

Under the circumstances, we are 
obliged to continue filling orders 
for lA (.regular) and lA Special 
Kodaks, with the 1916 models until 
it can be announced that the 1917 
models are ready. 



IT FINDS THE FOCUS 

The Kodak Range Finder marks 
another epoch in the history of 
amateur photography — another 
important step in Kodak achieve- 
ments. It does away with guess 
work in the estimating of distances 
and that means better average pic- 
tures. The Range Finder is not 
an attachment, but it is an integral 
part of the camera itself. 

Anything that makes picture- 
taking easy ; that does away with 
the possibility of error, or improves 
photographic quality, means an 
increase in the army of amateurs. 

The Kodak Range Finder will 
make for greater efficiency. There 
are a good many intelligent peo- 
ple — people with money to spend 
and with a fondness for good pic- 
tures, who, unfortunately are very 
poor judges of distance. The 
Kodak Range Finder will help 
them, and will help you in selling 
3xA. Autographic Kodak Specials. 

It is another step in Kodak 
achievement. 



KODAK TRADE CIRCULAR. 



AUTOGRAPHIC RECORDS 

Just as we cherish the old albums 
and daguerrotypes; the family 
trinkets and interesting period 
furniture, because of their associ- 
ations, so will someone cherish the 
Kodak pictures that we make 
to-day, because they represent us 
of this period. 

The Autographic feature offers 
the means to make the date and 
title a part of the film — and at the 
time. It forms an indisputable 
record that will be appreciated 
more and more as the years go by. 
It is an easy thing to keep a record 
that will be remembered — a title 
if one chooses, but a date on every 
negative. 

Impress your clerks with the 
importance of the autographic 
feature; the great selling advan- 
tages that it offers, and if a cus- 
tomer is not perfectly clear as to 
how it works, tell him the story — 
it's short. 

In writing, press firmly and 
evenly on the stylus, expose ac- 
cording to the schedule in the 
Manuals, to the North sky. never 
to the direct sunlight. 



MAJESTIC DRYERS 
ADVANCED. 

Owing to the increased cost of 
materials it was necessary to ad- 
vance (April 20th) the prices of 
Majestic Print Dryers. Until fur- 
ther notice these prices will be 
as follows : 



No. 1 
No. 4 
No. 5 



}^Iaiestic Print Drvers 



Discount. 25%, 



$27.50 
55.00 
55.00 



EASTMAN PRINTING 

FRAMES FOR No. 00 

CARTRIDGE PREMO 

NEGATIVES 

In the April Kodak Trade Cir- 
cular^ we announced the No. 00 
Eastman Printing Frames for print- 
ing from No. 00 Cartridge Premo 
negatives. The paper size is 
lUxZb inches as stated on page 
13 of the same issue ; the price for 
model A, % .25 and for model B, 
$ .35 and the correct discount. 
ZltVi io. The discount was incor- 
rectly given last month. 



MAKE YOUR ORDERS PLAIN 

We often receive orders for 
Wratten & Wainwright Filters, 
which do not specify whether Film 
Filters are wanted, or Filters 
cemented in "B" glass. Again 
some orders specify the size of the 
filters, but fail to state whether 
circular or square filters are desired. 

This is confusing and before the 
goods can be shipped, it is neces- 
sary to write the dealer to find out 
just what he wants. Please make 
out your orders so plainly that no 
mistakes can occur, and thereby 
save time, correspondence and 
patience. 



WRATTEN «& WAINWRIGHT 
FILTER LEATHER CASES. 

The scarcity of leather has ne- 
cessitated an advance in the price 
of leather cases for Wratten and 
Wainwright Filters until further 
notice these cases will be charged 
at .?2.00, subject to a discount of 
33^3%. 



KODAK TRADE CIRCULAR. 




Showing cabinet ready for use. 



Kodak Film Cabinet 



Somethingyouwill want at once. 

The Kodak Film Cabinet solves 
for you the ever-present question 
of keeping your film stock in con- 
venient, satisfactory form. 

We ha\'e had many requests from 
the trade from time to time for 
some means of accomplishing this. 
We have likewise had many sug- 
gestions and plans submitted to us 
intended to serve the purpose. 
While appreciating the need of 
such a device, nothing of an en- 
tirely practical and satisfactory 
nature had ever been brought to 
our attention until the cabinet 
illustrated above was designed. 

This cabinet is made entirely of 
metal with imitation Circassian 
Walnut finish. It will harmonize 
well with any style of store furnish- 



ings, and is made in such a con- 
venient size and shape as to fit in 
about anywhere in the store that 
you desire to locate it. It is 23^ 
inches wide, 17?s inches high and 
6 inches deep. The interior is 
divided by metal partitions into 15 
different compartments accommo- 
dating the following stock of films: 

14 cartons No. 127 (\'est Pocket) 
26 cartons No.l20(2Xx334^ ) 



12 


" 116(2>^x4^) 6 exposures 


12 


" 116 " 12 


12 ■' 


" 130(2^x4%) 6 


12 " 


" 130 " 10 


J9 • ' 


" 118(3Xx4X) 6 


12 '■ 


" 118 " 12 


12 " 


" 124(3Xx4U) 6 


12 " 


" 124 •' 12 


12 


•' 122(3Xx5>4) 6 


12 


•• 122 " 10 


2'? 


'• 101(3>^x3K) 6 


29 


" 101 '• 12 



KODAK TRADE CIRCULAR. 



The cabinet is filled and renewed 
very easily and \ery quickly. The 
front door is hinged at the top, 
and upon being raised, the various 
film cartons are merely dropped 
into the proper compartments and 
the door closed again. By a simple 
arrangement in the back of each 
compartment, the bottom film car- 
ton is always pushed forw^ard be- 
yond the face of the cabinet, 
affording ample room for the 
fingers in withdrawing the carton. 
As each carton is withdrawn, the 
one directly above it automatically 
drops into the same position as the 
one just taken out. Each compart- 
ment is plainly lettered with the 
number of the film in it, the size, 
and the number of e.xposures. 

Among the advantages and fea- 
tures of this cabinet, we especially 
recommend to your consideration 
the following: 

Dealers in the smaller towns or 
whose film sales average about the 
quantity provided for in this cab- 
inet will find not only that it is a 
great aid in ordering film, but also 
that it will materially reduce the 
possibility of an accumulation of 
expired film. 

The slots in the door will warn 
you when any particular size is 
getting low, and by merely open- 
ing the door, you can see just how 
your stock stands. 

If the cabinet is properly looked 
after and filled, the older emulsions 
will always be disposed of first, for 
being filled from the top, the latest 
emulsions must necessarily be at 
the top. 

Those dealers who carry larger 
stocks will find the cabinets just as 
convenient and satisfactory, for 
they can carry their auxiliary stock 
in unbroken packages as received 
from the factory, and fill the cab- 



inets as they become exhausted, 
from such auxiliary stock, accord- 
ing to emulsion. 

The cabinets in addition to 
keeping the film in order, keep 
the stock clean as well. 

The cabinets are intended pri- 
marily for Autographic Film which 
constitutes by far the bulk of the 
film sold. It will, of course, accom- 
modate regular N. C. Film as well, 
but both styles of film should not 
be mixed in the same cabinet. 
Those dealers who have suf^cient 
sale for both styles of films should 
secure two cabinets — the one for 
Autographic, the other for non- 
autographic, Kodak Film. If it 
be attempted to carry both stocks 
in one cabinet, confusion is sure to 
result. 

We have contracted for a large 
quantity of these cabinets so as to 
offer them to our dealers at as little 
expense as possible. The price is 
.S4.00 net each, which is just about 
the cost to us. All orders should 
be sent to us direct, but the cabi- 
nets will be shipped f. o. b. from 
Chicago, 111. The cabinets will be 
ready for shipment June first, but 
as it is quite likely that the first lot 
of these cabinets will not be sufifi- 
cient to meet the demand, we sug- 
gest that orders be sent in at once. 



Don 't let your 
Kodak supplies 
get low. 



KODAK TRADE CIRCULAR. 



Kodak Pictures 
From Home 

Officers in the trenches tell us that the 
biggest iob the junior officer has, is look- 
ing out tor the welfare of his men. When 
the regimental mail is distributed, the 
officers go around to the bovs who don't 
receive letters and trv to cheer them up. 

No matter whether it's in the trenches, 
in camp, or on ship board, they need the 
courage that a letter will give them and 
nothing will be appreciated more than 
Kodak pictures from home. 

Tell the fathers and mothers, the wives 
and sweethearts, through vour local adver- 
tisements, to send Kodak pictures ot the 
home surroundings and this offers an oppor- 
tunity to suggest that a \^est Pocket Kodak 
be sent along too. 

You can stimulate a greater demand 
for Kodak films and Kodak supplies. 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICE. 

We were obliged to advance the 
prices of the following on the dates 
given : 

April nth 1917 

CORE PLATE DEVELOPING RACKS : 

Plate Size Length of Top Bar 

I 87/8 inches $ .60 



4^x 614 



5x7 

6>^x 8)4 
8 X 10 

10 xl2 

Also takes 8x10 

11x14 

14x17 '• 16 

Takes both sizes J 



9H " .60 

10% " .75 

UVs " .75 



16 



1 



5 X 7 for X-Ray 1 



16 



1.40 



1.75 



1.40 



6^ X S'A work j 

Discount 33',; %. 

DOUBLE CORE PLATE RACKS WITH 
16" CROSS BAR: 

List price and discount on these 
Racks will be the same as here- 
tofore. 

April 14th 1917 

EASTMAN PORTABLE BACK- 
GROUNDS: 

Clouds, Nos. 2 and 4,4x5 feet . $2.50 

Blends, Nos. 1 and 3, 4 x 5 feet . 2.50 

Do., 5x6 feet .... 3.00 
Do., special sizes, 6 x 8 or 

larger, to order, per sq. foot .13 

Scenic, No. 5, 4x 5 feet . . 3.75 

Do., 5x6 feet .... 5.00 
Do., special sizes, 6 x 8 or 

larger, to order, per sq. foot .19 
Plain White, Black or Gray, 4x5 

feet. . . . ' . . 2.25 

Do., 5x6 feet .... 2.50 
Do., special sizes, 6 x 8 or 

larger, to order, per sq. foot .08 

Discount 40 % . 



EASTMAN GRADUATES 




Engraved 




1 dram .... 


$ .30 


1 ounce 








.30 


2 " 








.30 


4 •■ 








.35 


8 ■• 








.45 


16 •• 








.75 


32 •' 








1.50 



Discount 33^% 

EASTMAN TUMBLER GRADUATES 
Engraved 



4 

8 

16 

32 



Discount 33 '3% 



5 .30 
.50 
.60 
.90 

1.50 



EASTMAN VISIBLE GRADUATES 



2 ounce 






. $ .25 


4 " 






.35 


8 " 






.50 


16 •• 






.75 


32 ■■ 






. 1.00 




Discount 3; 


5K?f' 





R. O. C. TUMBLER GRADUATES 

Moulded 



2 ounce 




. $ 


.10 


4 •• 






.15 


8 •• 






.20 


16 •• 






.30 


24 •• 






.55 


32 " 


Discount 40 ^c. 
In Gross Lots : 




.60 


2oz.. . 




$ 6.50 


net 


4 •• 




8.50 


•• 


8 •' . 




10.75 


" 


16 •' . 




21.00 




32 ■■ . 




33.00 





RUBBER SET BRUSHES: 

Bristle, White 
1 incli $ .50 





IVz •' 




.60 


RUBBER FOCUSING CLOTH : 


9 




.75 




2>^ •• 




.90 


n rolls 10 vds. net . . $ .35 per vd. 


3 " 




1.00 


•• • 50'" " . . .34 •• ■'• 


3'A •• 




. 1.25 


" ■• 100 •' " . . .33 •■ ■• 




Discount 30 "^r. 





KODAK TRADE CIRCULAR. 



RUBBER SET BRUSHES: 
Bristle, Black. Same price as heretofore. 

RUBBER SET BRUSHES: 
Camel's Hair 



1 inch 




$1.00 


Wz •• 




1.50 


9 




2.20 


2% '• 




2.75 


3 '■ 




3.50 


3/2 " 


Discount 30/'* . 


5.00 



BEST FOR THE PURPOSE 

Any new product when first 
introcluced is more or less pi an 
experiment no matter how care- 
fully and thoroughly it has been 
worked out. 

This was the case with Eastman 
Portrait Film; we had put in 
months and months of investiga- 
tion and experiment before we 
introduced it to the profession. 
We knew it was right for its pur- 
pose, but the professional natur- 
ally did not; it was to him still an 
experiment. 

So under the circumstances, we 
could scarcely expect him to rush 
to the nearest dealer's and order 
a supply of film-holders, which, 
so far as he knew, might soon have 
to be discarded. 

We did want him to try Eastman 
Portrait Film because we knew he 
would like it and use it, and so as 
a compromise we offered the East- 
man Portrait Film Sheaths by 
means of which the Portrait Film 
could be used in the regulation 
plate-holder. 

At best the Film Sheaths are a 
compromise, and their use deters 
the professional from enjoying two 
important advantages in the use 
of Portrait Film — compactness and 
lightness. The Eastman Portrait 
Film Holders are much lighter and 



more compact than the ordinary 
plate-holder and do not require 
sheaths. In the larger sizes the 
F2astman Portrait Film Holders 
effect a material saving in weight 
and entirely obviate the chance of 
the film buckling or not lying per- 
fectly flat. 

With FLastman Portrait F'ilm an 
established success, we believe that 
the man who gives film a fair trial 
will use it, and that the small addi- 
tional cost of the Film Holders is 
more than offset by their addi- 
tional convenience. 

PLastman Portrait Film Holders 
are furnished in four styles — No. 
1 to fit Century Cameras, and Cen- 
tury Studio reversible backs, also 
Eastman View and R. O. C. View 
Cameras in the 5x7 and 8 x 10 
sizes only. No. 2 to fit Universal, 
Eastman ( Empire State ) and 
Premo View Cameras, No. 3 for 
P^astman Home Portrait Camera 
in the 5x7 size only, and No. 4 
for Premo 6!^ xSV^ Hand Camera 
and R. O. C. 6V2 x SH View 
Camera. 

PRICES 
5x7 - - - • - $1.00 
434: x6K - - - - 1.10 
6}4x8'A ~ - - - 1.10 
8 X 10 - - - - 1.25 
7 X 11 - - - - 1.25 
11 X 14 - - - - 4.00 
Discount. 33^ fo. 



NEW PRINTING MASK FOR 
3A PRINTING FRAMES 

We are adding to the printing 
masks for 3A Printing Frames a 
new size for use with 2j8 x 4?s 
negatives (2C size.) This new 
mask is designated, No. SX. 



OUTSIDE 
DIMENSIONS 



INSIDE 
DIMENSIONS 



Xo. 8X 334' X 6 234: X 43^ 

Price $ .06— Discount 33^% 



8 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICES OF 
F.&S. DEPARTMENT GOODS 

Owing to the excessive costs of 
manufacturing units, it was neces- 
sary to advance the prices of certain 
Folmer & Schwing Department 
Goods on April 2cl, 1917. The 
page numbers refer to the 1917 
Eastman Professional Catalogue. 
The present prices are as follows: 

F. & S. HOME PORTRAIT OUTFIT 

No. 2 
Page 25 

1—8 X 10 F.^ & S. Home Portrait 
Camera Xo. 2 with one 8 x 10 
Sterling Double Portrait Film 
Holder, and Velvet-lined sole 
leather case with lock and key, $ 90. CO 
1 — 8 X 10 Sliding Ground Glass 

Carriage, .... 12.00 

1— F. & S. Home Portrait Stand 

No. 2 35.00 

1— No. 2 Background. 7x8 feet. 12.00 
1— F. & S. Reflector, . . 8.00 

1— Focusing Cloth. . . . 1.00 
5 — Extra 8 x 10 Sterling Film or 

Plate Holders. . . . 12.50 
1— No. 1 F. & S. Studio Shutter, 11.00 
1 — B. & L. Tessar Lens. Series 
Ic. f.4.5, No. 18, . . . 139.50 
Discount, 33K%- 
1 — \'elvet-lined Sole Leather Car- 
rying Case with lock and key. 
for Stand, Reflector and Back- 
ground, 27.00 

Discount. 25%. 

F. & S. COMMERCIAL CAMERA 

Page 44 S x 10 11 x 14 

Commercial Camera, in- 
cluding Carrying Case 
and one Sterling Plate 
Holder. . . . $85.00 $120.00 

Extra Sterling Plate 

Holder, each, . . 2.50 6.00 

Extra Sterling Cut Film 

Holder, each. . . 2.50 6.00 

Extra Lens Boards, each, .70 .85 

Discount. 33M%. 

CENTURY LANTERN SLIDECAMERA 

Page 45 

Century Lantern Slide Camera, 
including Lantern Slide Back, 
one 3X X 4 Double Lantern 



Page 45 — Continued 

Slide Holder, one Inter- 
Changeable Lens Board, two 
Spring Finger Kits. . . $32.00 

5x7 Back, including one 5x7 

Eastman \'iew Plate Holder, 7.00 
Discount. 35^. 

Z% X 4 Lantern Slide Plate Hold- 
ers, each. . . . . 1.25 

5x7 Eastman Plate Holders, each, 1.25 

514 inch focus R. R. Lens in 

Shutter 13.00 

Discount, 33 '3. 9. 

THE IMPROVED SKYSCRAPER 
Page 47 

Sx 10 Improved Skyscraper Cam- 
era, with one double Sterling 
Plate or Film Holder, and 
Carrying Case. . . . $ 54.00 

Discount. 33'3 %. 

F. & S. BANQUET CAMERA 
Page 49 7 x 17 12 x 20 

F. & S. Banquet Camera. 

including Carrying 

Case and one double 

Plate Holder, or Cut 

Film Holder. . . $64.00 $78.0 
Extra Double Plate Hold- 
ers, each, . . . 10.00 13.00 
Extra Double Cut Film 

Holders, each. . . 10.00 13.00 
Extra Lens Boards, each. .60 .80 

B. & L. Tessar Series lib. 

No. 7, 10 inches, . 71.50 

B. & L. Tessar Series W 

No. 6, lOX inches, . 40.50 
B. & L. Tessar Seriesllb, 

No. 9a. 16 '4 inches, . 166.00 

R. &L. Series IV. No. 7, 

15,^', inches. . . 61.50 

Discount, 33K'>- 

THE CROWN ENLARGING, REDUC- 
ING AND COPYING CAMERA 

Page 50 

Including one Combination Bromide 
Paper and Plate Holder and complete set 
of kits. 
Crown Enlarging, Reducing and 

Copying Camera. 8 x 10, . $ 60.00 

Crown Enlarging, Reducing and 

Copying Camera. 11 x 14, . 90.00 
Crown Enlarging. Reducing and 

Copying Camera, 14 x 17, . 125.00 
Crown Enlarging, Reducing and 

Copying Camera. 18 x 22, . 190.00 
Discount, 33>i%. 



KODAK TRADE CIRCULAR. 



THE FOLMER & SCHWING EN- 
LARGING, REDUCING AND 
COPYING CAMERA 
Page 51 

Including one Combination Bromide 
Paper and Plate Holder and full set of 
kits. 

Folmer & Schwing Enlarging, 
Reducing and Copying Cam- 
era, 8 X 10, . . . . $ 86.00 

Folmer & Schwing Enlarging, 
Reducing and Copying Cam- 
era, 11 X 14. . '. . . 106.00 
Discount. 33>^%. 

REVOLVING BACK ENLARGING 
CAMERA 

Page 52 

Revolving Back Enlarging Cam- 
era. 8 X 10. without lens, in- 
cludingrevolving back negative 
carrier with 6^ x8'/4, 5 x 7, 
4x5. 3X X 4^ Spring Finger 
Kits and one sheet of flashed 
opal glass, . . . . $ 33.00 

No. 6 Kodak Anastigmat Lens. 
f.6.3. 10-inch equivalent focus, 46.50 

New ]\Iodel Bromide Easel. . 17.00 
Discount. 33'/%. 



THE F. & S. PRINTING AND 
ENLARGING CABINET 
Page 60 

F. & S. Printing Cabinet, includ- 
ing automatic print and paper 
container, clock and swivel 
printing frame, . . . $ 79.00 

Enlarging attachment extra, in- 
cluding No. 1 Graphic Enlarg- 
ing Camera and negative 
carrier and nested kits, and 
Bromide Easel, . . . 40.00 

Discount. SS'i'r. 

F. & S. PROFESSIONAL PRINTER 
Page 63 8 x 10 11 x 14 

F. & S. Professional 
Printer without lamps, 
including 6 feet of Con- 
ductor Cord and one 
sheet Flashed Opal 
Glass, . . . $36.00 $43.00 

Discount. 25 T/^ . 



THE CROWN PRINTER 

Page 65 8x10 11x14 

Crown Printer without 

lamps, including one 

sheet of Flashed Opal 

Glass, and 6 feet of 

Conductor Cord . . $30.00 $38.00 
Discount 25%. 

CENTURY MULTIPLYING BACK 
Page 69 
Centurv ]\lultipl vi n s; Back, 

6'4x8M or 8x10 ' ." . . $18.00 

Including one 5x7 Eastman 

View Plate Holder. 

Discount, 33"^%. 

THE F. & S. LABORATORY STAND 
Page 70 5x7 8x10 

F. & S. Laboratory Stand 
with Spring Finger 
Copy Holder. Kits and 
Ground Glass . . $40.00 $60.00 
Discount. 33';%. 

UNIVERSAL LABORATORY OUTFIT 

Xo. 1 Xo. 2 
Page 72 5x7 8x10 

Universal Laboratory 

Outfit. includingLabor- 

atory Stand, Copying 

Camera, one Combin- 
ation Bromide Paper 

and Plate Holder, one 

Copy or Negative 

Holder, set of spring 

Finger Kits, Ground 

Glass .... $73.00 $120.00 
Laboratory Stand, only . 40.00 60.00 
Copying Camera, with 

Combination Bromide 

Paper andPlate Holder. 

only .... 33.00 60.00 
Extra Combination Bro- 
mide Paper and Plate 

Holder with complete 

set of kits . . . 4.00 6.00 
Double Plate Holders. 

each . . . . 1.50 2.50 
Discount, 33',, ''K 

THEF.&S. PHOTO-MICROGRAPHIC 

OUTFIT. 
Page 73 

F. & S. Photo-Micrographic 
Outfit consisting of Stand, 5x7 
R. B. Cycle Graphic with 
Graphic R. R. Lens and Auto- 



10 



KODAK TRADI-: CIRCULAR. 



Page 73— Continued 

matic Shutter. one PlateHolder. 
Sole Leather Carrying Case for 
Camera and Holders, one 48 
MilHmeter focus Micro-Objec- 
tive and adapter fitted to Auto- 
matic Shutter .... $106.50 

Photo-^Iicrographic Stand . 40.00 

5x7 R. B. Cycle Graphic. Camera, 
with R. R. Lens and Auto- 
matic Shutter, one Plate Holder 
and Carrying Case . . . 60.00 

Micro-obiective 16 millimeter 
focus ' 6.00 

Micro-obiective 32 millimeter 
focus ' 5.00 

Micro-objective 48 millimeter 

focus 5.00 

Metal Adapter to fit Micro-ob- 
jective to Automatic Shutter . 1.50 
Discount. 33'3 ^ . 

THE F. & S. VIGNETTER 
Page 75 

The F. & S. Vignetter . . $12.00 
Discount, 33 ^'3 :!^ . 

THE GRAFLEX FOCAL PLANE 
SHUTTER 
Page 78 
Graflex Focal Plane Shutter for 

Eastman View Cameras. 5x7 $18.00 
Gratlex Focal Plane Shutter for 

Eastman ViewCameras, 6^x8 '4 20.00 
Graflex Focal Plane Shutter for 

Eastman \"iew Cameras, 8x 10 23.00 
Discount, 33' ; "7 . 

THE CROWN TRIPOD 
Page 85 
Crown Tripod. Xo. 1. with 4-inch 

top $7.00 

Crown Tripod. No. 2, with 6-inch 

top 7.50 

Crown Tripod, No. 3. with 6-inch 

top 9.00 

CrownTripod.No.4,with6K-inch 

top 9.50 

Discount. 33 '^^r. 

THE PROFESSIONAL TRIPOD 

Professional Tripod, for Cameras 

up to and including 14 x 17 . $15.00 
Discount. 33'3 ff . 

THE F. & S. COLLAPSIBLE STAND 
Page 85 

F. & S. Collapsible Stand . . $12.00 
Discount. 35%. 



THE CENTURY " 12 FOOT" TRIPOD 

The Centurv "12 Foot"' Tripod. 

complete' $28.00 

Legs onlv 24.00 

Discount 33K^ 

CROWN TILTING TRIPOD TOP 
Page 88 

Crown Tilting Tripod Top No. 1 $2.50 
Crown Tilting Tripod Top No. 2 3.00 
Crown Tilting Tripod Top No. 4 3.75 
Professional Crown Tilting Tri- 
pod Top . . . . . 7.50 
Discount 33y^ Jc 

F. & S. LANTERN SLIDE 
ATTACHMENT 

Page 92 

F. & S. Lantern Slide Attach- 
ment, 8 X 10 including one 
Lantern Slide Plate Holder . $14.00 

F. & S. Lantern Slide Attach- 
ment, 11 X 14, including one 
Lantern Slide Plate Holder . 16.00 

F. & S. Lantern Slide Attach- 
ment, 14 X 17 including one 
Lantern Slide Plate Holder . 19.00 
Discount 33^% 

F. & S. LANTERN SLIDE 
CONTACT PRINTING FRAME 
Page 93 
F. & S. Lantern Slide Contact 

Printing Frame. 4 X 5 . . $3.50 
F. & S. Lantern Slide Contact 

Printing Frame, 5 X 7 . . 4.00 
Discount 33'/^% 

CENTURY PRINTING FRAMES 
Page 1 14 

Century Printing Frames, 4x5 $ .75 
Centurv Printing Frames. 

4^x654: . . . . • .85 

Century Printing Frames, 5x7 .85 

Centurv Printing Frames, 

6'/^x85^ 1.00 

Century Printing Frames. 8 x 10 1.35 
Century Printing Frames, 7x11 1.50 
Century Printing Frames, 10x12 2.25 
Century Printing Frames, 11x14 2.75 
Discount 40^ 

Century Printing Frames, 14x17 $4.25 

Century Printing Frames, 16x20 6.40 

Century Printing Frames, 18x22 6.75 

Century Printing Frames, 7x17 4.50 

Century Printing Frames, 12x20 6.00 

Century Printing Frames. 20x24 7.00 
Discount ZZYi'/c 



KODAK TRADE CIRCULAR. 



11 



CIRKUT 


PRINTING FRAMES 


For Negative, 


eVz 


ins. X 30 ins. 


$ 8.00 


For Negative, 


6K 


ins. X 4 ft. 


9.50 


For Negative, 


8 


ins. X 4 ft. 


10.75 


For Negative, 


8 


ins. X 6 ft. 


14.25 


For Negative, 


10 


ins. X 4 ft. 


11.75 


For Negative, 


10 


ins. X 6 ft. 


16.50 


For Negative, 


16 


ins. X 6 ft. 


30.00 


For Negati'-e, 


16 


ins. X 10 ft. 


36.00 


D 


iscount 33 '3% 





THE STERLING PLATE HOLDER 

Page 115 

Sterling Plate Holder, 8x10 . $2.50 

Sterling Plate Holder, 11 x 14 . 6.00 

Discount 33><% 



EASTMAN TIMER 

We have found it necessary to 
advance the price of the Eastman 
Timer. From April 24th and until 
further notice the price will be 
S2.50. Discount 3313%. 



ADVERTISING MATERIAL 

Two very attractive Kodak 
street car cards and one Premo 
card are illustrated on pages 14 
and 15. These cards are timely 
and especially prepared for June 
advertising. Get your order in 
early, before the supply is exhau- 
sted. 

Each year our Advertising De- 
partment endeavors to outdo the 
results of the previous year, in 
preparing eye-compelling, sales- 
promoting window cards. We 
believe the window cards that will 
reach you about June 1st are the 
most attracti\"e we have ever sent 
out. We'll leave it to you, to 
decide. There's a great big 
"Soldier" card in full colors, that 
cannot fail to draw attention to 
your windows. 




For your soldier or sailor 
boy, a 

Vest Pocket 
Autographic Kodak 

PRICE, S6.00. 

So small that he can wear it ; so 
photographically fit that good pic- 
tures follow as a matter of course. 

Its presence in his kit means 
relief from the monotony of camp 
life ; and the pictures he will send 
you will be even better than letters. 

RICHARD ROE &: COMPANY 



Single Col Cut— 200-H. 
Double Col Cut— 200 G. 



Reinforce your street car adver- 
tising, and your store displays, by 
a judicious use of local newspaper 
aclvertising space. Do not hesitate 
to send for advertising cuts, if you 
need them. They're free. 

Memorial Day offers an excellent 
opportunity to boost your sales of 
Kodak Film. 



12 



KODAK TRADE CIRCULAR. 



CHEMICALS 

An advance in the prices of the 
following chemicals, became effec- 
tive on the dates given: 
April 6th 1917 
MERCURY BICHLORIDE 

1 oz. bottle - - - - $ .25 

X lb. •■ - - . - .83 

>^ " •• . - . . 1.55 

1 " ■• . - - - 3.00 

Discount, 33",;%. 

E. K. SODIUM CARBONATE (DES.) 

1 lb. bottle - - - - - $ .30 
1 ■' can, ----- .21 

5 •• •• - - - - - .85 

No change in prices of 5 lb. bottle. 25 
lb. can or 100 lb. drum. 

Discount same as heretofore. 

April 12th 1917 
HYDROCHINON 

1 oz. can - - - - - $ .31 



lb. 



Discount. 40%. 



1.00 

1 93 

3.75 

18.50 



POTASSIUM PERMANGANATE 



1 oz. bottle 
%\h. ■• - - - 

y, •■ ■■ - _ . 

Discount. 33^3 %. 

WOOD ALCOHOL 

1 pint bottle - - - 
1 quart ' " - - - 

5 gal. can 

Discount, 33>^%. 

FORMALDEHYDE 

1 oz. bottle - - - 

lib. •• - - - 



$ .48 
1.75 
3.40 



$ .40 

.75 

10.50 



$ .10 
.45 



Discount. 33 "3%. 

We ha\'e been able to reduce the 
prices of the following Chemicals, 
effective on the dates .fjiven. 

April 6th 1917 
E. K. SODIUM SULPHITE (DES.) 

5 lb. bottle ----:}; 1.20 

No change in prices on other 
sizes and discounts remain the 
same as heretofore. 




3^ Autographic 

Kodak, Special 

with Kodak Range Finder 



The Kodak Range Finder with 
which this Kodak is fitted is a prac- 
tical device new to amateur photog- 
raphy — it finds the focus. Guess work 
is eliminated — vou kfiOTi' what you 
had to estimate before. 

The lens and shutter equipment 
is exactly what the words ''Kodak 
Special'' indicate. 

Other Kodaks from S6.00 up. 
Brownies as low as SI. 25. 

RICHARD ROE Ci: COMPANY 



Single Column Cut — 207-H. 
Double Column Cut— 207-G. 



April 11th 1917 
MAGNESIUM POWDER 



1 oz 


bottle 


- 


- $ .60 


i lb. 


tin 


- 


2.15 


< lb. 


- - 


_ 


4.25 


1 lb. 


■• 


- 


8.35 




Discount. 33' 


,%. 





KODAK TRADE CIRCULAR. 13 

It has become necessary to ad- ACETIC ACID 28'. OR NO. 8 

vance the prices of the foUowint^: 14 ib. bottle, - - - - $ .18 

1 ■• •■ ' - - - - 30 

May 1st. 1917 i .. .. _ _ _ . ^'^q 

EASTMAN REDUCER AND STAIN Discount, 33^%. 

REMOVER 100 lb. Carbov. - - $ .09 net per lb. 

. ^ . . j_ 100 •• '• (80rO - .21 ' 

Per carton ot 5 tubes, - - - $ .50 \ ' ' 

Discount. iOfc. 

GLACIAL ACETIC ACID 
RE-DEVELOPER VELOX ^ „^ bottle. ----- $ .15 

Package of 12 tubes. - - - $ .84 1 Jl'- "; " " " " ' „-^^ 

T-.- . i-ji/r alb. •• - - - - - 0.47 

Discount. 33V, ^r Discount, 33^?^- 
Gross quantities, 40*?^ . 

TANK DEVELOPER POWDERS ^^^^ NITRIC C. P. 

^ , , ^ 1 oz. bottle. - - - - $ .21 

For 5x7 Plate Tank. pkg. 6 pow- X lb. '" - - - - .29 

ders, - - - - - - $ -"iO ^ ]5; - . _ . . ^39 

For 8x10 Plate Tank. pkg. 6 pow- 1 lb. " _ . . - .53 

ders, ------ .75 ' Discount. SS^ifc. 

Discount. SS'^'^f . 

Gross lots assorted. 40%. ^ ^ ^ 

ACID MURIATIC-C. P. 

NEPERA AUXILIARY POWDERS loz. bottle. - - - - - $ .17 

%-\h. ••----- .23 
(For use with Nepera Solution) '^-Ib. •'----- .31 

Per carton of 12 powders. - - $ .25 l-'^- Discount. 33- -, %'. 

Discount, 25^. 

AMMONIUM SULPHOCYANATE ACID PHOSPHORIC 50';. 

1-oz. bottle. - - - - $ .40 1-oz. bottle, - - - - " $ -^^ 

>^-lb. bottle. - - - - 2.75 ^jb. "''''' 'l^ 

Discount, 335^%. '^'l^- '.'.::'_'_[ [Iq 

Discount. 33 '3%. 
BORAX 

Per 1-lb. carton. - - - - $ .20 ^ 

Discount, 33 '0f. 

NEW ALBUMS AND 

NEPERA SOLUTION ^^^^ MOUNTS 

5 gal. jug. ----- $17.50 

Discount, 33'3ff. We have listed in the 1917 

Kodak Catalogue, the following 
RETOUCHING VARNISH, N. I. new Kodak Albums and Card 

Per 16 oz. bottle. - - - - $ .60 -Mounts: 

Discount, 33yi9. ALBUMS 

The Ajax: 

VELOX LIQUID HARDENER j^-^ ^^^^. ^^^^^^^ ^^^ ^ closed 

5 gal. jug. ----- $10.75 back and 50 black leaves held in 

Discount. 33'3%. place by cord and holder inside 



14 



KODAK TRADE CIRCULAR. 




Write It on the film— at the time. 
\ oil can do it w ith an 

Autographic 
Kodak 

RICHARD ROE & COMPANY, 

1201 TRIF'OD WI-INLE. 



Kodak Street Car Sign No. 788. 



the co\"ers. Finest quality black 
narrow grain imitation leather 
covers. 



CARD MOUNTS 



No. 


Size of 
Leaf 


Price 
Each 


Pric 
Lea\ 


e Extra 
•es Pkg-. 

.f 


A 


5x 8 


$1.10 


$ 


.12 


B 


7x 11 


1.40 




.15 


C 


10 X 12 


2.10 




.25 


D 


9x 14 
D 


2.25 

iscount 40% 




.30 


The 


Juno: 









The Juno Album has brown 
imitation leather covers, open back 
style, with 50 black leaves held in 
place by metal tubing and silk 
cord through covers. 



No. 


Size of 
Leaf 


Price 
Each 


Price Extra 

Leaves PIcr. 

of 12 


A 


5x8 


$1.00 


$ .12 


B 


7x 11 


1.25 


.15 




Discount 40% 





Ontario: Furnisiied in gray or brown. 


No. 


Size 
For Print Outside 


Per 1000 Per ino 


Per 50 


V. P. 


IH^2}4 3Kx4J4^ $ 9.50 $1.05 $ .55 


1 


2'4:x3^ 4K8x53/g 


12.00 1.30 


.65 


lA 


2;4x4X 4>^x6'< 


13.50 1.45 


.75 


3 


3Xx4K Sys-.G/s 


14.50 1.55 


.80 


2C 


2^x4% 5 x7 


15.00 1.60 


.80 


3A 


3^x5^ 514^x8 


17.00 1.80 


.90 


4 


4 x5 6 x7 


19.00 2.10 


1.05 


4A 


4^x6K 6^x814: 


23.50 2.50 


1.25 


5 


5 x7 7>4x9K 


28.50 3.00 


1.50 




Discount 25% 




Triumph: Furnished 


in Ash Gra} 


■ and 




Artist's Bl 


rown. 








Size 


Price 


No. 


Color For Print 


Outside 


Per 100 


Al 


Grey 5x7 


8x10 


$3.50 


A2 


Brown 5x7 


8x10 


3.50 


Bl 


Grey 6>^x 8^ 10x12 


4.70 


B2 


Brown 6>^x 8; 


'/2 10x12 


4.70 


CI 


Grey 8 xlO 


12x14 


6.35 


C2 


Brown 8 xlO 


12x14 


6.35 


Dl 


Grey 7 xll 


11x15 


7.00 


D2 


Brown 7 xll 


11x15 


7.00 




Discount 25 fo 





KODAK TRADE CIRCULAR. 



IS 




Keep a 

KODAK 
STORY 

of the Baby 
RICHARD ROE & CO. 

1201 TRIPOD AXE.NUE. 



Kodak Street Car Sign No. 789. 




Your vacation will be 
pleasanter still with 

A PREMO 

The simplest of all cameras 
and we have a full stock 
of them 

John Doe & Co. 

1234 Premo Street 



Premo Street Car Sign No. 790. 



Enlargement Folder: 

This new Enlargement Folder is 
furnished either with Olive Gray 
cover and white insert, or Brown 
cover and Sepia-Buff insert. 
Either style has both oval and 
rectangular masks. 

It will be well to feature this 
attractive folder as no doubt it 
will be the means of sellins.; en- 
largements in half dozen and dozen 
lots, and a good way to show how 
it applies to amateur uses, is to 



mount a contact print on the inside 
front cover and have an enlarge- 
ment of the same in the mask. 









Size Price 


per 


No. 


Color 


For Print 


Outside Packagre 


Al 


White 


5x7 


7>^x 9'A $ 


.66 


A2 


Buff 


5x7 


7>^x 9'A 


.66 


Bl 


White 


6/2X 8'A 


8^4:xlO^ 


.78 


B2 


Buff 


Q'Ax SVz 


834:xi034: 


.78 


CI 


White 


6 xlO 


9 xl3 


.90 


C2 


Buff 


6 xlO 


9 xl3 


.90 


Dl 


White 


8 xlO 


101^x13 


.96 


D2 


Buff 


8 xlO 


103^x13 


.96 


P 


ackage contains yi dozen Folders. 








Discount 


25% 





16 



KODAK TRADE CIRCULAR. 



The 

KODAK 
BANK 




Sixty Dimes means a 
Vest Pocket Kodak 



saves money for you. A dime, a 
time and the first thing you know, 

youVe money enough for 

a Kodak. 

An excellent method 
of encouraging thrift in 
the children. Let them 
earn a Brownie. 



RICHARD ROE & CO. 




Single Col. Cut — 200-F (\'est Pocket Kodak; 



Single Col. Cut— 2S1-F (Kodak Bank) 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 7 



ROCHESTER 



June, 1917 



Build your Business on Facts. 



In July, 1916, the Federal Trade 
Commission published a pamphlet 
entitled: "A System of Accounts 
for Retail Merchants." Any one 
interested to learn what this Com- 
mission has to say can obtain a 
copy of this paper by writing for 
it to Washington. It will pay to 
do so. 

Our dealers will be interested 
in the following quotations from 
the introductory letter of Mr. 
Edward N. Hurley, Chairman of 
the Commission: 

1. That the majority of retail 
merchants do not accurately know 
the cost of conducting their business 
and 

2. That there must be decided 
improvement in this direction before 
competition can be placed upon a 
sound basis and before we can expect 
a decrease in the heavy business 
death rate among retail merchants. 

We understand that the Trade 
Commission canvassed the situa- 
tion carefully, thoroughly and 
systematically, and it seems to us 
that if such a condition exists to 



warrant above mentioned conclu- 
sions — and we know from our own 
experience that they exist to some 
extent in our own line of business 
— every line of business ought to 
do its "little bit" to bring about 
a change for the better. This is 
what we are trying to do in this 
article. 

It is astonishing that the ques- 
tion of ascertaining Cost of Con- 
ducting Business should be such a 
stumbling block, because of all the 
problems confronting business 
men, this one is the simplest and 
is easy to solve. It requires a 
simple distinction between a few 
expenses, such as freight, express 
and drayage on incoming mer- 
chandise which enter into the Cost 
of Goods Sold, and other expenses 
entering into the Cost of Selling. 

Where there is no intention to 
keep a set of books with an effort 
of compiling information from 
which business results can be 
analyzed, and where for this or 



KODAK TRADE CIRCULAR. 



that reason the system is primitive, 
it will suffice if all the selling 
expenses are charged to the 
usual General Expense Account. 
Strange to say there is any number 
of small businesses throughout the 
country where the proprietor pays 
out numerous checks day in and 
day out and is perfectly satisfied 
with the knowledge that all he has 
to do is to see to it that there is, 
on the one hand, enough money 
in the Bank to pay for the checks 
he issues and that, on the other 
hand, all he needs to do is to see 
that the canceled checks which he 
gets back are those issued by him. 
There is no effort made to keep a 
Cash Book in which the incoming 
and outgoing funds are recorded, 
footed up every month, footed up 
for the year, and used for the 
purpose of getdng a comprehen- 
sive bird's-eye view of the year's 
business transactions. 

How is a man who operates his 
business in this fashion going to 
know the aggregate of his yearly 
expenses, his yearly purchases and 
sales? How could he answer these 
very simple questions: 

What was the Percentage of 
Cost of Conducting your Business 
last year? and 

What was the Percentage of Gross 
Profit on your Sales ? 

The first question is easily an- 
swered by entering expense pay- 
ments in a Cash Book or by sum- 
marizing the same on loose sheets 
and dividing the total by the 
amount of yearly sales. 

The second question is not an- 
swerable at all if no inventories 
were taken at the beginning and 
end of the fiscal or calendar year. 
But supposing that inventories 
were taken, but purchases and 
sales had not been summarized. 



there would still be no way to 
answer the question correctly. 

There is a very important re- 
lationship between the two per- 
centages above referred to; the 
difference between the two spells 
either success or financial ruin. 

And yet how many business men 
realize the necessity and the im- 
portance of these two percentages, 
which reflect the result of their 
daily efforts and labors ? 

The Federal Trade Commission 
answers this question, and it says 
as far as Retail Merchants are con- 
cerned that the majority does not 
accurately know these figures. 

Now, as a consolation, if it can 
be called that, this majority of 
Retail Merchants can point to an- 
other conclusion of that very same 
Commission dealing with an in- 
vestigation of American manu- 
facturing concerns : 

"That an amazing number of 
manufacturers, particularly the 
smaller ones, have no ade- 
quate system for determining their 
costs, and price their goods 
arbitrarily." 

Now, here Mr. Retail Merchant 
could lean back and say: 

"Well, I may not be able to 
know what it cost me to conduct 
my business, but I certainly do 
know what the goods cost me, and 
knowing what my selling prices 
are as listed by the manufacturers 
and which contain for me all the 
way from 25 to 33-1 3% Gross 
Profit, what would be the use of 
going into a lot of detail and to 
spend a lot of money on books and 
clerical wages to know all these 
other things, as long as I feel that 
my selling expenses are below 
that figure ? " 

The word "feel" is used here 
advisedly instead of the word 



KODAK TRADE CIRCULAR. 



"know", because no such "know- 
ledge" exists and such "feeling" 
does constitute the manner in 
which so many businesses are 
conducted. 

If it were a complicated, labor- 
ious proposition to ascertain facts 
which are so vital for the success- 
ful management of a retail busi- 
ness, there would be some excuse, 
for this state of affairs, but it is not 
only this absence of knowledge 
which has to be considered, but 
also mistaken ideas about some 
business principles which have a 
bearing on the situation. Atten- 
tion is directed to some of these: 

How many Retail Merchants 
charge salary for their services r 
A good many charge no salary at 
all. looking upon the profit as their 
remuneration. They do not real- 
ize that before they can speak of a 
profit, their own services should 
be paid for just like those of all 
other employes and that this salary 
should go into the cost of conduct- 
ing the business. One reason for 
this is, that if they did not man- 
age the business themselves, they 
would have to pay a salary to the 
one who did manage it. And for 
another reason, if they were not 
managing the business, they would 
be doing something else for which 
they would no doubt get adequate 
remuneration. 

How many know the aggregate 
of their losses through bad debts: 
A good many leave bad debts on 
their books year after year instead 
of writing them off and adding such 
losses to the cost of doing business. 

How many make allowance for 
depreciation of furniture and fix- 
tures? 

How many who carry side lines 
feel that the same should carry 



their proportion of expenses just 
like the main line: 

How many who never ascertain 
their actual gross profit know the 
effect thereon of deterioration and 
depreciation brought on by 
changes in styles, taste and 
seasons ? 

How many realize that whilst 
they assume a Gross Profit of 25%. 
that carelessness, dishonesty and 
disloyalty of employes may cause 
a shrinkage of 5%, which may 
bring the actual Gross Profit so 
near to the cost of conducting 
business that there is no profit at 
all ? 

One of the most elusive and 
fluctuating elements of business is 
that of Gross Profit, and because 
of that fact it behooves business 
men who wish to conduct a profit- 
able business — and that means all 
of them — to use a good deal of 
discretion in all questions which 
would have the tendancy of re- 
ducing it. The natural tendencies 
of Gross Profit are those of follow- 
ing the line of least resistance, 
hence downward, because so many 
elements enter into it. such as de- 
preciation, deterioration, careless- 
ness leading to breaking, soiling 
and spoiling, possible disloyalty 
and dishonesty of employes oxer 
which there is only limited control. 
On the other hand, the natural ten- 
dencies of the expenses entering 
in cost of conducting business are 
upwards, and especially so at the 
present time of high prices. We 
do not know just why this is so, 
but the landlord wants more rent 
every few years; we like to have 
a growing business, hence we feel 
like spending more money in ad- 
\ertising: employes who are fa- 
miliar with our line and who feel 
at present the pinch of high cost 



KODAK TRADE CIRCULAR, 



of living, want higher salaries, and 
there are numerous odds and ends 
where we see nothing but increases 
in costs. 

Here we have on the one hand 
the tendencies of Gross Profit 
where a constant struggle is re- 
quired to keep it up, and on the 
other hand the tendencies of the 
Cost of Selling where we have a 
like struggle to keep it down. 

Of these two problems the latter 
is, as stated above, the easiest to 
deal with, because we are dealing 
always with concrete facts — name- 
ly, cash expenditures which we 
make. 

The problem of keeping up the 
Gross Profit is, however, not so 
simple, because we are dealing 
here, as stated above, with a very 
elusive and fluctuating quantity. 
It would not be so difficult to have 
a good line and hold on this im- 
portant factor if it were not for the 
fact that such a large number of 
business men are constantly figur- 
ing how they can attract trade by 
cutting prices. When a business 
man has this "bug" of price cut- 
ting, which is one of the things in 
business over which he has a real 
control, he is in the first stages of 
trouble, because there are, as 
previously mentioned, so many 
things in every business, hidden 
under the surface, of which he 
knows nothing until the day of 
accounting comes around. By 
this we mean especially the day 
when the realization is driven home 
to him that the "income" is not 
large enough to take care of the 
"outgo." 

We come now to make a state- 
ment which we might have made 
in the forepart of these remarks 
immediately after we quoted Mr. 
Hurley, but which comes in better 



stead here after we have said what 
is on our mind. It does not suf- 
fice merely to know the cost of 
conducting a business, nor will 
the remedy only be found in "a 
decided improvement in this di- 
rection before competition can be 
placed on a sound basis," unless 
the ideas about merchandising at 
a profit become also more thor- 
oughly understood and more in 
harmony with the good old motto: 
" Live and let live." 

The public, whilst naturally di- 
rectly concerned in purchasing 
what it wants at a low price, is in 
an indirect way as much concerned 
in buying what it wants at uniform 
prices. If it has to pay the same 
price for the same article wherever 
it wants to buy that article, it 
thinks far more of that line of 
business than it does if it never 
knows what it will have to pay. 
This is a psychological fact that 
anyone can prove by just analyz- 
ing his feelings when he has to 
make an experience of this sort. 
The idea of uniform prices and 
"one price store for all customers" 
is typically American, and its 
great advantages are appreciated 
by all those who have travelled in 
foreign countries and have become 
disgusted with the flexible notion 
prevailing there about prices. 

We all know that it does not 
require special business acumen to 
sell goods at little profit. By this 
we mean net profit — not Gross 
Profit. We cannot imagine any- 
one selling goods at such a low 
Gross Profit that the Percentage 
of cost of doing business is higher 
than that of the Gross Profit, To 
quote a case: Supposing an arti- 
cle is usually sold at a Gross Profit 
of 25%, that the cost of conduct- 
ing business is 20% of list price 



KODAK TRADE CIRCULAR. 



(on which the 25% is based) and 
that for some reason or other a 
special discount of 20^ is made 
to customers, reducing thereby 
the Gross Profit to 5%. The net 
result of the transaction is a loss 
of 15%, instead of a profit of 5% 
if the article had been sold at its 
usual price. It happens in every 
business that in order to close out 
certain lines special discounts are 
made, and it is a part of good 
business policy to do so in order 
to avoid even heavier loss through 
o\erstocking or other reasons. 
But this should be a special con- 
dition arising from time to time 
only, and should always be an ex- 
ception from the prevailing prices. 
If, however, a Retail Merchant 
adopts this general policy of offer- 
ing discounts, he not only reduces 
his Gross Profit Percentage, but if 
he does not obtain a proportionate 
increase in sales, his Percentage 
of cost of selling will also increase, 
because granting these discounts 
as a general proposition reduces 
the amount of sales out of propor- 
tion, and consequently he has a 
smaller divisor with which to 
divide the total expenses. This 
may lead to Cost of Selling be- 
coming equal to Gross Profit, and 
as a result there is no profit in the 
business. The underlying idea in 
offering these discounts is in most 
cases the notion that it will lead 
to a larger business turnover, which 
would have the tendency of re- 
ducing the Percentage of Cost of 
Selling, but even if this is success- 
ful it only means that a good deal 
more goods ha\e to be turned over 
and a good deal more work has to 
be done to make the same amount 
of profit. In most cases this an- 
ticipated larger business does, 
however, not put in its appearance 



as this is a game which the other 
fellow — the competitor — can also 
play by meeting the prices. 

There is. however, another point 
to be considered which is more 
important than appears on the 
surface, and that is the effect such 
a policy has on salesmanship. 
Where this idea of securing sales 
through granting of discounts is 
general, goods will be sold with- 
out the application of salesman- 
ship — it is merely a matter of price 
— and in the course of time such 
a store will have no one who can 
sell goods merely on merits, and 
salesmanship in its higher sense 
will become extinct. 

At the same time Selling Ex- 
penses will either remain the same, 
or on account of diminished Gross 
Profit, must be reduced, leading to 
smaller salaries. As a national 
proposition this idea of securing 
business by special discounts is a 
very undesirable condition, be- 
cause those that indulge therein 
are gradually striving to market 
cheaper grades of product, and 
whilst the consumer may pay 
lower prices, he will ultimately 
also get a lower grade of product, 
not to speak of the tendency of 
cheapening marketing and manu- 
facturing efforts. In its effect it 
is a handicap on trade, as it lowers 
the levels and ultimately the pur- 
chasing power of the public, be- 
cause it is much farther reaching 
in its effect than appears on the 
surface, and is bound to effect the 
pocketbooks of all those connected 
with the industries of the country. 

Much is said now-a-days about 
ser\"ice and a good deal is done 
just for "service." If you stop to 
think what it means and the in- 
terpretation that is put into this 
word "service," you will realize 



KODAK TRADE CIRCULAR. 



that it means something for which 
the one that renders it either makes 
no direct charge at all or charges 
only a nominal amount. Whilst 
we have had "Kodak Service" 
long before this last word came 
into its present use through the 
great progress made in the auto- 
mobile industry, we wish to point 
out that giving the public "ser- 
vice" and cutting prices does not 
very well go hand in hand. This 
is, we trust, a truth which every 
business man, be he retailer, 
wholesaler or manufacturer, will 
give thought and attention. If 
service means anything at all, it 
means that a well assorted stock 
is carried to satisfy the public 
need; that there are men behind 
the counter who know the line 
thoroughly, can talk and explain 
intelligently, and can give the 
customer the right kind of inform- 
ation and advice no matter whether 
a sale is made at the time or not. 
The man who wants to know some- 
thing to-day — even if he is no 
purchaser — and even if it is trouble- 
some to answer his questions — 
may be a good customer to-mor- 
row, and any Retail Merchant 
who conducts his business on too 
small a margin of profit cannot 
afford, in the long run, to main- 
tain an organization that can give 
this sort of service. Furthermore, 
that Retail Merchant who does 
not realize that the public has 
some very decided views on this 
subject for which it is perfectly 
willing to pay, is losing sight of 
great possibilities. 

As we are speaking here of ser- 
vice, it has occurred to us that 
possibly some of our dealers who 
feel that they do not know as much 
about Gross Profit, Cost of Selling 
and other matters of interest of 



their business as they would like, 
may think that we could be of 
service to them by going a step 
further and giving an outline of 
what they should do in order to 
be more thoroughly in touch with 
such factors. We know of no 
ready-made simple system which 
we could recommend for adoption, 
but feel that if the demand for 
one would warrant our taking this 
up, we shall be glad to give this 
our careful attention and possibly 
make this another feature of our 
"Kodak Service." 



INDISPUTABLE RECORDS 

Did you ever try to analyze the 
reasons why people make Kodak 
pictures ? 

Didn't you find that amateur 
pictures were not made just for the 
pleasure of the taking, nor for the 
pleasure of seeing them today or 
tomorrow, but for the greater 
pleasure of rememberingsomebody 
or some interesting place or event? 

Every picture that is considered 
worth making, is worth saving and 
consequently worth identifying. 
And no matter if it is a hundred 
years hence, the fact that they can 
be identified and the date estab- 
lished makes them doubly valuable. 
Kodak pictures made today are 
going to be saved by somebody, 
and we owe it to those who save 
them, to give the facts with them. 

The only way that a Kodak pic- 
ture record can be handed down 
with any degree of certainty, is by 
making the title and date a part of 
the negative. And the only way 
this can be done, is with an Auto- 
graphic Kodak or Brownie, by 
writing the record on Autographic 
Film, at the time the picture is 
made. 



KODAK TRADE CIRCULAR. 



ADVANCES IN PRICES 

It has become necessary to 
advance the prices of the following 
goods. These new prices and the 
dates on which they became effect- 
ive are given : 

MAY 3d 1917 

Velox Printing Cabinet 

Velox Printing Cabinet - $110.00 net 

Eastman Fibre Fixing Boxes 
Special for 4x5, S^xSH, 3Xx4^, 

and Lantern Slide Plates - $3.00 

No. 1 for 12 4x5 or 3Kx4J< Plates 2.00 
No. 2 for 12 5x7 or 4x5 Plates - 3.00 
No. 3 8x10 without partition - 5.00 
No. 4 with partition, for all sizes' 

up to 8x10 - - - 5.50 

Discount 40% 

MAY 7th 1917 

Flashed Opal Glass: 

7x 7 - - - - $1.25 

8x10 - - - - 1.50 

10 x 10 - - - - 1.80 
10x12 - - - - 2.00 

11 X 14 - - - - 3.00 
14x14 - - - - 4.00 
14x17 - - - - 4.50 

Discount 40% 

MAY 1 1th 1917 
Lantern Slide Cover Glass: 

Per Dozen - - - $ .35 

Per Case 1,108 lights - - 22.50 

Discount 40% 
From San Francisco Branch 30 and 5% 

MAY 22d 1917 
Extra Clips for Film Pack Developing 

Hangers: 

Per Dozen - - - - $ .60 

Discount 33K% 



ADVANCES, MAY 28th— Continued. 

Combination Tripcd: 



MAY 25th 1917 
Eastman Studio Reflector: 



List Price 



Discount 40% 



$15.00 



MAY 28th 1917 
R. O. C. Negative Racks: 

No. 3 - - - - $ .55 

No. 4 - - - - .75 

Discount 40% 



No. 5. 



$7.50 



Discount 33K% 
Screws for Tripod Heads: 

For anj- stj'Ie of R. O. Tripods 

Nos. 1, 2 and 3 - - - $ .20 

Nos. 4 and 5 - - - .40 

Discount 40% 

Screws for Tripod Legs: 

For any style of R. O. Tripods 

Nos. 1, 2 and 3 - - - $ .15 

Nos. 4 and 5 - - - .20 

Discount 40% 

Milled-Head Screws: 

For R. O. Cameras 

Hah'-inch and smaller - - $ .15 

Larger than half-inch - - .20 

Discount 40% 

R. O. C. Retouching Desk: 

Each - - - - $4.50 

Discount 40% 



Squeegees: 




Velvet Rubber, i'/i inch - 


- $ .30 


Do., 6 inch 


.40 


Do. , 6 inch ( Special ) 


.45 


Do., 8 inch (Special) 


.50 


Discount 25% 





$3,000.00 CASH 

Each year the Kodak Adver- 
tising Competition brings in a 
wealth of material with which to 
illustrate our magazine advertise- 
ments. The $3,000.00 in cash 
prizes are to be paid for the best 
pictures showing wherein the 
Kodak serves the purposes of those 
who enjoy them. 

Do not let your custorr.ers forget 
this opportunity to make good 
money and at leisure hours. There 
are fourteen prizes, and outside of 
the prize pictures, we buy, every 
year, a number of pictures of merit 
and pay good prices for them. 

Do you need more Contest cir- 
culars ? 



KODAK TRADE CIRCULAR. 



ORDER IN BOXES 

At this season of the year, when 
Kodak Fihns are needed in large 
quantities in order to keep up with 
the consumer demand, there will 
be a considerable saving of time, 
trouble and expense, if you make 
your orders for films, correspond 
to the number that is regularly 
packed in the shipping boxes. 
By doing this, the work of the 
various shipping departments will 
be greatly facilitated, as the orig- 
inal boxes may be shipped right 
out, whereas, if a greater or lesser 
number of films are ordered, than 
are regularly packed, it necessi- 
tates unpacking and making a new 
package to fit the needs. 

In the following list, are a few 
of the films most used, and we have 
shown the number of spools packed 
in boxes ready for shipment to our 
branches. In so far as possible, 
we urge that your orders be placed 
for films in these quantities: 



Wooden Boxes Fibre Boxes 



960 Spools 


288 Spc 


504 " 


240 ' 


672 " 


288 ' 


,332 " 


144 ' 


576 " 


144 ' 


612 '• 


144 ' 


504 " 


144 ' 



No. 2 Brownie 

No. 3A, 6 exposures 

No. lA, 6 exposures 

Vest Pocket - 

No. 3 Folding, 6 exp. 

No. 2C, 6 exposures 

No. 3 Brownie, 6 exp. 



ONLY FIFTEEN EXTRA. 

In the Kodak Catalogue, we list 
the Othello Album as holding fifty 
leaves with additional space for 
twenty-five extra leaves. This 
was the case when the album first 
came out and the leaves were of a 
uniform thickness and weight. 
But now that the stock obtainable, 
is not as uniform as in the past, it 
is best to recommend putting in 
the album, not more than ten or 
fifteen extra leaves. 

Please make this fact known 
throughout your sales force. 



SUMMER ADVERTISING 
HELPS. 

The summer drive has begun. 
Back of the lines the situation has 
been studied and the attack plan- 
ned to a nicety. By the time this 
issue is in print, much of the am- 
munition will be in your hands and 
the big guns will announce the 
opening of the great summer cam- 
paign. 

Let us get together and make it 
a united effort. 

Within a few days we will be 
prepared to send your supply of 
Kodak and Premo Summer Book- 
lets. They are on the press now. 
The covers of both are up to their 
usual standard of attractiveness, 
having been reproduced in four 
colors. The Kodak cover is a sol- 
dier subject and very timely. 

Remember ! These booklets are 
sent only on request and we are 
ready, right now, for your orders. 

By this time you will have re- 
ceived the package of Kodak and 
Premo window and store signs for 
the summer season. P^very one is 
worthy of special commendation, 
and if that big soldier card doesn' t 
prove an attraction, then we are 
mistaken. Start them working for 
you and keep them busy all sum- 
mer. 

The 1917 Advertising Cut Sheet 
is also on its way. It lists a num- 
ber of new and striking cuts for 
your local newspaper advertising 
in both single and double column 
and we will be glad to ship you 
promptly all such cuts as you can 
use to pdvantage. 

The two new Street Car Cards 
illustrated on page 9, will do their 
share of the work. One is a Boy 
Scout subject and the other is the 
same soldier subject that is being 



KODAK TRADE CIRCULAR. 



The Parting Gift— 

AVest 
Pocket Kodak 

Prices. $(iXm to $22..S0 




^V 



^?>' 



\^. 



RICHARD ROE 6: CO., 1201 Tripod Avenue 



Kodak Street Car Sign, No. 791. 




The Kodak 
in Camp. 

Let us supply ^our 
photooraphic needs. 

Richard Roe & Co., 

1:10 TRIPOD .-WENLE. 



Kodak Street Car Sign, No. 792. 



used so extensively in other adver- 
tising display. Order your car 
cards now, so that we may have 
time to imprint them for you. 

A few days ago we sent you a 
large (28''' x 36'0 poster reproduc- 
tion of our page advertisement in 
the June 2d issue of the Saturday 
Evefivig Post. Put this up in a 
conspicuous place and it will pull 
in the Vest Pocket dollars. 



ADVANCE IN PRICE OF 
PARAMIDOPHENOL 

On May 10th, we made a slight 
advance in the prices of Paramido- 
phenol (Hydrochloride.) The new 
prices are gi\"en below : 



1 oz. bottle 
Yi lb. bottle 
1 lb. bottle 



$ .65 
4.55 
8.80 



Discount "iV/ifo 



10 



KODAK TRADE CIRCULAR. 



EASTMAN COMMERCIAL 
FILM. 

Here is a film that is just as in- 
dispensibie to the commercial pho- 
tographer, as Eastman Portrait 
Film is to the professional photo- 
grapher. The emulsion is com- 
paratively slow and is contrasty 
enough to make it especially valu- 
able for commercial use. 

Let your customers who are do- 
ing copying or any kind of com- 
mercial work, know about this new 
product and you may be sure, a 
trial will convince them that the 
films will not only do all that may 
be done with plates, but will be 
found very much easier to handle 
and file. 

Have the goods in stock ! 

PRICE. 
Eastman Commercial Film: 



4:% x6K 

5 X 7 
5 x8 
G'/z x8>^ 
7 X 10 

7 X 11 

8 X 10 

10 X 12 

11 X 14 



I'er Doz. 

$ .90 
1.10 
1.25 
1.65 
2.10 
2.40 
2.40 
4.20 
6.00 



Discount 35 and 5%, 



DELAY IN DELIVERY OF 
KODAK FILM CABINETS. 

Orders for Kodak Film Cabinets 
have been coming in so fast that 
it was a distinct disappointment 
to us to receive advices from the 
manufacturers that delivery of 
them would be somewhat delayed. 

They advise us that the partic- 
ular department in which these 
cabinets are being made is tied up 
completely by a strike of the work- 
men. This, of course, is one of 



those unforseen contingencies that 
can hardly be provided against, 
but the cabinets are so near to 
completion, we are informed, that 
as soon as satisfactory adjustments^, 
can be made, it will take but a 
short time to finish them up and 
start shipments. 

Under these circumstances, we 
must ask the patience of all those 
dealers who have ordered. We 
might further suggest that it will 
be well for others to send in their 
orders at once, for at the rate the 
cabinets are now being ordered, 
the original lot is likely to be ex- 
hausted by the time they are 
ready for shipment. 



BIG POST CARD SEASON. 

This is going to be a big post 
card season. The various training 
camps offer opportunities, such as 
never before existed, for post 
card studios and photographers to 
increase their business. The fami- 
lies and friends of the soldier boys 
will want to send post cards, and 
the boys too, will want to send 
them home. 

Here is a chance to exploit 
Standard Post Card Plates and 
Post Cards. 

Then, there's another situation. 
Thousands of post cards will be 
needed to supply amateur de- 
mands. Why not make a special 
drive to get this business ? It 
doesn't involve Post cards alone, 
but films and chemicals as well. 
And here may also be an oppor- 
tunity to sell more Auto-Mask 
Printing Frames, since they are 
especially adapted to the masking 
of Post Cards. 

Let us all make an extra effort to 
interest customers in this direction, 
this summer. 



KODAK TRADE CIRCULAR. 



11 



PRICES CHANGED. 

After the Graflex catalogue was 
on the press, an error was dis- 
covered in the prices of Kodak Film 
Tanks and Crown Tripods, conse- 
quently these prices are wrong in 
the catalogue. 

Kindly make the following cor- 
rections in the 1917 Graflex Cata- 
logue : 

PAGE 55 
Kodak Film Tanks : 

3}4 inch Kodak Film Tank - - $5.50 
5 inch Kodak Film Tank - - - 6.50 
7 inch Kodak Fihn Tank - - - . 8.00 

PAGE 60 
Crown Tripods : 

No. 1 Crown Tripod, with 4 inch 

top --------- - $7.00 

No. 2 Crown Tripod, with 6 inch 

top ---------- 7.50 

No. 3 Crown Tripod, with 6 inch 

top --------- - 9.00 

No. 4 Crown Tripod, with 6^ 

inch top -------- 9.50 



ACCURACY WITHOUT 
COMPLICATIONS. 

Behind every big gun, there are 
instruments of precision that 
enable the ofificer in charge to make 
every shot count. Where a clear 
vision can be obtained, the range 
finders work with unerring ac- 
curacy. 

The Kodak Range Finder is a 
thoroughly practical device, new 
to amateur photography— it finds 
the focus for the Kodak-. It per- 
mits you to know, what you had 
to estimate before, and guess work 
is eliminated. 

If there was nothing else to 
recommend it, this vital, exclusive 
feature should help you to sell 3A 
Specials. 




Keep your vacatw?i with an 

Autographic 
Kodak 



The friends you make, the places 
you visit, the interesting or amusing; 
incidents of travel — even as you read 
this, scores of possibilities for summer 
pictures will occur to you. Let a 
Kodak tell the story and let the auto- 
graphic feature, enabling you to write 
the date and title on the film, make 
such a record authentic. 

Autographic Kodaks 
from S6.00 up. 

RICHARD ROE c^- COMPANY 



Single Column Cut — 116 li. 
Double Column Cut — 116 .\. 



You control the 
destinies of 
your business. 



12 



KODAK TRADE CIRCULAR. 




I'/ie parting gift — 



A KODAK 

This capable and simple-working picture-maker 
will do much toward livening up the inevitable hang- 
heavy moments of camp and shipboard. 

And from purely selfish reasons, too, a Kodak is 
the v^ery gift for you to make — think of the pictures 
he ^^ ill send you. 

Vest Pocket Kodak — it fits the uniform, $6.00 
Other Kodaks, $9.00 and up 

RICHARD ROE cS: COMPANY. 



Double Column Cut — 154-A. Triple Column Cut — 154-C. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



''FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVIII., No. 8 



ROCHESTER 



July, 1917 





i 1 i '^^^ 


U ! 

i 




1 


ir 


# H 


1 


1) 


^ hi 


i 


T 


j 1 
J t 






l£^;;X5^^*^-*^ 



Introducing the New 

No. 22 BROWNIE 



KODAK TRADE CIRCULAR. 



A Midsummer Booster 

The No. 2-C Brownie 



"Nothing succeeds like success." 

The lyk X Ayi picture has been 
a huge success. It has been added 
to the Juniors and the Folding 
Brownies and now fashion decrees 
that this "come-to-stay" size shall 
be represented in the Box Brownie 
line. 

The 3a always has been the 
popular size, but there are a lot of 
people who feel that this is a bit 
too large, while the 1a is slightly 
too small for their particular use, 
and right there is where the 2-C 
fits in. 

It was impossible to include the 
Xo. 2C Brownie in the Kodak 
Catalogue this year. We couldn' t 
get it ready in time, so its initial 
announcement to the public had to 
be made in the Kodak Summer 
Booklet. 

In this new Brownie there arc 
combined, the same simplicity and 
reliability and low cost that have 
characterized the Box Brownies. 
It loads in daylight with ten, six 
or two exposure N. C. Film Car- 
tridges, No. 130. The lens is the 
meniscus achromatic and measures 
up to the high Kodak standard: 
the shutter. Eastman Rotary with 
three stops permits either snap- 
shots or time exposures. The 
camera has two finders; two tripod 
sockets and is covered with fine 
quality imitation leather. 

The 2C Brownie is going to be 
a big seller and it will be well to 
be prepared for the demand that 
is sure to follow an advertising 
drive. Don't let someone get in 
ahead of you, get your order in 
now. 



DETAILS: 

For rectangular pictures, 2 J'^x4>'^ 
inches. Capacity, 10 exposures 
without reloading. Size of cam- 
era. 1>8 x6K x7^ inches. Weight. 
27 ounces. Lens, meniscus achro- 
matic. Shutter, Eastman Rotary 
with 3 stops. Two view finders. 
Two tripocl sockets. 

PRICE: 

No. 2C Brownie, with meniscus 
achromatic lens and Eastman 
Rotary Shutter. - - - $4.00 

Brownie Carrying Case, - - 1.15 

Discount— 33' :(?^ 



NEW GOODS 

8x 10 EASTMAN PORTRAIT FILM 
GROUND GLASSING FRAMES: 

For holding portrait film 
ncg'itivcs in position for floating 
with ground glass substitute. 

Price $1.65 

EASTMAN PORTRAIT FILM 

INTENSIFYING AND REDUCING 

FRAMES: 

For holding portrait film neg- 
atives for intensifying and reduc- 
ing. 

Price $1.25 

FLOATING LIDS: 

For preserving dcxeloper in 
portrait film developing boxes. 

For Eastman Film Developing 

Box Xo. 2 . . . . % .35 

For Eastman Film Developing 

Box No. 3 . . . . 50 



KODAK TRADE CIRCULAR. 



New Goods — Continued. 

PORTRAIT FILM KITS FOR VIEW 
PLATE HOLDERS: 

For using portrait film in View- 
Plate Holders. 



5x 7 
8x 10 



$ .15 
.20 



Discount 33^4 fc 



INDIA INK: 

For use in spotting negati\es or 
prints. It is supplied in sticks 
which will last indefinitely and 
they are packed one dozen sticks 
in a carton. 

Price per stick . . . . $ .15 

Discount 33y3 9e 

In lots of 1 doz sticks iOfr 

In lots of >2 gross sticks 40 and 10 fr 



Now ready for delivery 

The Kodak 
Film Cabinet 

Keeps your him stock 
clean, orderly and up-to- 
date. 

To avoid disappointment 
(if not already placed) 
send in your order at once. 

For full description 
see May issue of the 
Trade Circular. 



THE F. 1.1 ANASTIGMATS. 

Every now and then some new 
and distinctive feature is added, 
to make Kodakery better. Some 
of these features have made the 
work of the amateur easier and 
eliminated bothersome details; 
others have been improvements 
that have had a decided bearing 
on the quality of the work. 

Something like four years ago, 
we announced, for the first time, 
the Kodak Anastigmat f.7 .7 lens, 
on the Vest Pocket Kodak. What 
we said about the lens then, is true 
today. They have made doubly 
good in practice. They have im- 
proved photographic quality. 

The buyi'ng public has been 
quick to realize this and the little 
Vest Pocket Kodak, with/ 7. 7 lens 
has been one of the most popular 
equipments we offer. The unusual 
value that this ten dollar V. P. K. 
gives, in combination with our 
recent heavy advertising has in- 
creased the demand beyond our 
present expectations and unfor- 
tunately beyond our present ca- 
pacity for manufacturing the 
lenses. 

This capacity, we expect to in- 
crease very soon, but for a little 
while we shall have to put the soft 
pedal on the/. 7.7 equipment and 
must ask you to do likewise. 

This also applies — although in a 
lesser degree — to the No. 1 Auto- 
graphic Kodak Junior, with/. 7.7 
lens. 



DISCONTINUED 

We have decided to discontinue 
the R. O. C. Post Card Printers 
and will not be able to fill future 
orders for them. 



KODAK TRADE CIRCULAR. 




KODAK 
FILM 

is film fit for a Kodak. 

Properly orthochromatic, 
fast and absolutely depend- 
able. 

Our assortment of sizes 
is complete. 

RICHARD ROE & CO. 



Single Column Cut — 250-1'.. 
Double Column Cut— 250-A. 

EASTMAN STIRRING ROD 
THERMOMETERS: 

The price of Eastman Stirring 
Rod Thermometers was advanced 
July 2d to $1.00. 

Discount 33>^%; in gross lots 40%. 

BACKING PAPERS 

On June 14th, we made an ad- 
vance in the prices of Artura, 
Solio, Velox and Azo Backing 



Papers. The prices of Collodion 
Backing Paper remain unchanged. 

ARTURA BACKING PAPER. 

Sizes. Gross. Sizes, Gross 

4 x5 . . $1.15 9x11 . . $4.50 
V/s^SVi Cabinet 1.15 10x12 . . 5.40 

5 x7 . . 1.90 11x14 . . 6.70 

5 x8 . . 2.20 12x15 . . 7.50 

6 x8 . . 2.50 14x17 . . 10.00 

7 x9 . . 3.00 16x20 . . 16.00 

8 xlO . . 4.00 20x24 . . 24.00 
10-foot rolls (20-in. wide) per roll . .90 
10-foot rolls (40-in. wide) per roll . 1.90 
10-yd. rolls (20-in. wide) per roll . 2.40 
lO-yd. rolls (40-in. wide) per roll . 4.80 

SOLIO BACKING PAPER. 

10-yd. rolls (20-in. wide) per roll . $1.70 
10-yd. rolls (40-in. wide) per roll . 3.40 
In all cut sizes and in rolls, price 45% 
of the list price of Solio Paper, odd figures 
to end in or 5. 

VELOX BACKING PAPER. 
10-yd. rolls (20-in. wide) per roll . $2.40 
10-yd. rolls (40-in. wide) per roll . 4.80 

In all cut sizes and in rolls the same 
stock as Single Weight Velox, price 40% 
of the list price of Velox, odd figures to 
end in or 5. 

AZO BACKING PAPER. 

10-yd. rolls (20-in. wide) per roll . $1.65 
10-yd. rolls (40-in. wide) per roll . 3.30 

In all cut sizes and in rolls, price 72% 
<if the list price of Azo Paper, odd figures 
to end in or 5. 

Discount, 25%. 

COLLODION BACKING PAPER. 

No change in prices. 

POTASSIUM 
PERMANGANATE. 

On June 16th it became neces- 
sary to advance the prices of Po- 
tassium Permanganate, as follows: 
PRICE 



1 oz. bottle 
% lb. bottle 
Yz lb. bottle 



Discount, 32,%%. 



$ .65 
2.43 
4.75 



KODAK TRADE CIRCULAR. 



"SOMEWHERE IN FRANCE" 

When this war shall ha\'e be- 
come a thing of the past and 
trans-atlantic service is once more 
" made safe for democracy,' ' there 
will be a rush to the battle-fields 
of Europe. And it is safe to 
assume that practically everyone 
will take a Kodak with them, for 
such a collection of pictures as 
would result from a trip of this 
kind, would be priceless and might 
well deserve a place of honor in 
the family archives. 

Pictures give a truer conception 
of actual conditions, than can be 
gained from pages of historical 
reading. But Kodak pictures, 
made with the Autographic Kodak, 
on Autographic Film, are histori- 
cal as well as pictorial and that is 
a mighty important feature when 
you consider that a photograph of 
this kind is valueless, unless it can 
be identified. Made "Somewhere 
in France" or "Somewhere in 
l^elgium," as the censor says, does 
not mean anything, but if one can 
say: "Brussels 6-20-1918" or 
"Metz 8-15-1918," the picture has 
a very definite value that will in- 
crease, as it is handed down from 
one generation to another. 

Impress your customers, at e\"ery 
opportunity, with the remarkable, 
historical value of an Autographic 
Kodak and the importance of dat- 
ing every negative. 



CHECK YOUR PRINTER 

If for no other reason than the 
satisfaction of knowing that you 
are right, you should be careful to 
check the advertising cuts in your 
local advertisments. Now and 
then one will slip in where it ought 



GRAFLEX CAMERAS 




THERE IS NO GUESSING ^^'ITII 
A GRAFLEX 

\\'ht-n you look in the hood at tlie top 
of the camera, you see the picture you 
are about to take just as it will appear in 
the finished print. You can watcli tl\e 
changing composition or expression till 
vou see the picture exactly as you want 
it, — then — a slight pressure on the release, 
and the picture is secured. 

The Graflex Focal Plane Shutter works 
at any speed from "time" to one-one 
thousandth of a second. 

Let us sho-TV J(U/ //01V the Grajiex nvi/l 

mtd-e the kind of pictures yuu htii-e 

ciliL-ays --vanteJ. 



Single Column I ul, ("■i;itkx Nn. 2. 

to check up the printer these errors 
will not occur. 

If your advertisement refers to 
one camera and illustrates another, 
it is confusing. If you show the 
cut of a camera with a bulb release 
and the camera is now operated 
with cable release it gives the cus- 
tomer a wrong impression and it 
might mean the loss of a sale. 

Try checking up your printer, 



KODAK TRADE CIRCULAR. 



^^ 




A Brownie 

for the youngsters 
will keep them out- 
of-mischief, out-of- 
doors. 



The No. Brownie 
costs but $1.25. 

Other Brownies up to $12. 00. 



RICHARD ROE & CO. 



Single Coliinin tut — 178 i!. 
Double Column Cut— 178. \. 



BACKGROUND CARRIERS 

AND REFLECTORS 

ADVANCED. 

Owint^ to the increased costs of 
materials we were obliged to ad- 
vance, on June 5th, the prices of 
the following : 



PRICES 

Home Portrait Background 

Carrier. . - - $7.00 

Eastman Portable B a c k - 

ground Carrier. - - 6.00 

Eastman Home Portrait 

Re Hector. - - - 8.00 

Discount, iOfc. 



EASTMAN SODA SCALES. 

On June 14th we adxanced the 
price of Eastman Soda Scales. 
Until further notice the list price 
will be as follows : 



PRICE 

Eastman Soda Scales, 

Discount, 33}ifo. 

4 



$10.00 



SPOTTING OR RED SABLE 
BRUSHES. 

The prices of Spotting and Red 
Sable Brushes were advanced on 
June 15th as follows : 

PRICE 

Spotting or Red Sable Brushes: 

No. 1 to No. 6. - - - $ .15 

No. 7 to No. 9, - - - .18 

No. 10 to No. 12, - - - .20 

Discount. 33yife. 



SILK BOLTING CLOTH 

It has become necessary to ad- 
\'ance the prices of Silk Bolting 
Cloth and until further notice the 
prices will be as follows : 

PRICE 







Sheet 


Inches 


IVr 


18x20 


wide 


yard 


inches 


No. 1— Fine Mesh, 40 


$8.00 


$2.60 


No. 2— Medium :\Iesh, 40 


7.50 


2.35 


No. 3— Course Uesh, 40 


7.00 


2.20 


Discount, 25% 







On orders for less than one yard 
(e.xcept the lSx20 sheets) add 25c 
to cover cost of packing. 



KODAK TRADE CIRCULAR. 



1 Iclp to fi.^hr the 
soldier's worst enemy— 
homesickness— b\ send- 
in.L^. in Nour letters. 

Kodak Pictures 
from Home 

RiciiAKi) Roi-: (!n: (X)^II^\^^, 

I2(ti I Kii'oi) \\ i;\i i;. 

Koilak Street Car Sign, Xo. 793. 




Let your impressions 
survive the trip. 

^£.-- Kodak, 

as you go 

RICHARD ROE & CO.. 1201 Tripod Avenue. 




Kodaiv Street Car -Sign, Xo. 794. 



ADVERTISE ! 

When you have old stock to move 
— advertise. When you ha\e new 
goods to introduce — advertise. 

When business is quiet, stir it up 
— advertise. When business is good, 
make it better — advertise. 

Your business friends and social 
acquaintances make no efforts to 
know the developments of any 
manufacturer, they depend on you 
to tell them — advertise. 



KODAK AUTO-MASK 

PRINTING FRAME 

The increase in the cost of ma- 
terials has necessitated an advance 
in the list price of the Kodak 
Auto- Mask Printing Frame. The 
change in price became effective 
June 2d. 

PRICE 

Kodak Auto-Mask Printing Frame, $1.25 
Discount, 33^%, 



KODAK TRAD I' CIRCULAR. 




You must go to history for 1776 but the part that 
our town plays in these stirring times of 1917 can live 
between the pages of your Kodak album. 

KODAK 

and date every negative as it is made. "1917" 
will have a world of meaning in the years to come. 

Autographic Kodaks $6.00 up. 
RICHARD ROE & COiMPANY. 



Triple Column Cut— 152-C. Double Column Cut— 152-A. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OfVN' 



Vol. XVIII., No. 9 



ROCHESTER 



August, 1917 



THE OBVIOUS. 

The regular photographic busi- 
ness you have always with you. 
Each year there is a new crop of 
babies, the older children have 
out-grown last year's picture and 
new ones should be taken. Each 
Christmas season is a time to ad- 
xertise Kodaks as gifts and every 
summer presents the opportunity 
for the use of the usual arguments 
about Kodak for the vacation. It 
is all worth while and worth re- 
peating year after year with such 
attractive and timely modifica- 
tions as can be found. 

But this year there is more rea- 
son than ever before for pictures, 
both the studio picture and the 
Kodak picture. We all deplore 
the necessity for the war, but we 
all realize too that part of the job 
we ha\'e cut out for us is keep- 
ing cheerful the brave boys who 
are fighting for us and keeping 
tight the bonds between camp and 
home. 

Over in France i\\Q\ sa\- that 



" the army lives on letters." And 
when those letters are illustrated 
with pictures from home they are 
doubly welcome. Portraits made 
in the studio, snap-shots around 
home, pictures of all kinds of 
"doings" in the home town are 
of vital, compelling interest to the 
boy in the trenches or on the 
high seas. They tell the story of 
the very people and things that 
he is fighting to preserve. 

The government provides, 
clothes and munitions and food, 
the Red Cross is not only taking 
care of the wounded but is doing 
wonders in providing comforts for 
the camp. Various funds are being 
liberally subscribed to to provide 
tobacco and magazines and music 
and baseball. 

Good work, all of it. These 
things help the bodily and mental 
comfort — but to help cure that 
most dread of camp diseases, 
homesickness, you can't beat 
pictures from home, and of home, 
of home folks and the home town. 
I-.ven Towser on his hind legs 



KODAK TRADE CIRCULAR. 



begging for a cookie will be wel- 
comed in camp or overseas and if 
the honest fellow could only un- 
derstand the why of it how will- 
ingly he would pose. It isn't 
bullets our boys dread, it's monot- 
ony. It isn't fear that makes men 
desert from the army, it's home- 
sickness — other wars have proved 
that. 

And it also works the other way 
around. Pictures from camp to 
home will make the home hearts 
glad — thousands of such pictures 
can be made without endangering 
any military secret, and when 
peace has come again will be 
among the veteran's most cher- 
ished possessions. 

The appeal that such pictures 
will make, both to the soldier and 
to the soldier's family is so obvious 
that it hardly needs publicity — 
yet the most obxious things are 
often the things overlooked. And 
so we are dwelling on this phase 
of photography in practically all 
of our advertising for the benefit 
of the professional, the amateur 
and the dealer and admittedly for 
ourselves. 

Hundreds of thousand are going 
now to the camps, to the navy and 
to Europe. Millions more may 
follow. The war is the all absorb- 
ing topic. Most of us have friends 
or relatives on the way to fight for 
democracy. All of us will have, 
soon. Photography means more 
than ever before to those at home. 
There is business in this for you — 
and it's the kind of business that 
will pay something more than the 
money profits. It means less 
homesickness in many a camp, a 
cheerful smile in many a home. 

Let our cut service help you tell 
the story of the ob\-ious. 



PRICE CHANGES 

In the July Trade Circular the 
price of Artura Backing Paper in 
ten foot rolls (twenty inches wide) 
was given as ninety cents per roll. 
This should read ninety-five cents. 

Please note also, the following 
advances in prices of chemicals in 
effect July 7th. 

KODELON 

1 oz. bottle, - - - $ .80 

X lb. " - - - - 2.90 

'A '••■--- - 5.65 

!•••■---- 11.00 

5 '• •• - - - - 54.50 

Discount, 33'3 per cent. 

PARAMIDOPHENOL (Hydrochloride) 

1 oz. bottle, - - - - $ .80 

K lb. •■ - - - - 5.65 

lib. '• - - - - 11.00 

Discount, 33>| per cent. 

EASTMAN CHEMICAL OUTFITS 

List price. - - - - $ .40 
Dealers' discount, 33'? percent. 

BROMIDE POWDERS 10^^ 

Per carton 4 powders, - - .10 
Dealers' discount, 40 per cent. 

We are now in a position to 
supply Azo DeveLopmg Pozvders at 
the following prices : 

Per carton of 12 powders, - $ .84 
"6 " - .42 

Dealers' discount, 40 per cent. 

Dozen lots of 84 cent, or two dozen 

lots of 42 cent pkgs., 40 and 5% 

Case lots, - - - 40 and 10% 

The following prices ad\anced 
July 11th. 

EASTMAN THERMOMETERS: 

List Price - - - - $ .75 

Dealers' discount 33,'?';%. 
Gross lots assorted 40^f . 



KODAK TRADE CIRCULAR. 3 

GLASS STIRRING RODS: LANTERN SLIDE FILM VARNISH: 

8 inch - - - - - $ .07 4 q^^ bottle, - - - - $ .35 

lU mcli ----- .12 Discount, 33K per cent. 
12 inch ----- .18 

Dealers' discount 50%. We are making a reduction in 

RUBBER FOCUSING CLOTH: the selling price of the following, 

1 yard wide, first quality, medium effective at once: 
weight - - - - - $ 65. 

Dealers' discount 33>3%. POTASSIUM IODIDE: 

In Rolls 10yds.net - $ .38 per yard 1 oz. bottle, - - - - $ .39 

In Rolls 50 yds. net - .37 " •• X lb. " - - - - 1.38 

In Rolls 100 yds. net - .36 " "■ _ i^ " •■ . _ . - 2.68 

1 '•••--- - 5^27 

The following price changes Discount, 33>^ per cent, 
became effective July 14th. 

The following price changes be- 

POTASSIUM CARBONATE: ^^^^ ^^^^^-^.^ J^^^ 20^1^_ 

'A lb. bottle, - - - - $1.00 

I " " - - - - -1.90 OXALIC ACID: 

Discount, 33Vt per cent. 1 u .^^i «• 17 

^^ ^ 1 oz. bottle, - - - - 5> .17 

POTASSIUM BROMIDE: '4 lb. ■ - - - - .43 

', lb. •■---- .80 
1 oz. can - - - - $ .17 Jib. •■_--- 1.50 

>4 lb. " - - - - .47 Dealers' Discount, 33 '3%. 

■4 •'•'---- .88 

1 '■ ■' - - - - 1.65 POTASSIUM BROMIDE: 

5 •• tin - - - - 8.05 

Discount, 33^ per cent. 1 oz. can, - - - " $ -19 

)i lb. " - - - - .56 
WOOD ALCOHOL: >^ lb. - - - - 1.05 

^ ■ .u ..^ « 4=; 1 lb. •• - - - - 2.00 

1 pint bottle, - - - - ^ A3 5 1b " 9 80 

1 quart bottle, - - - .85 Dealers' D.scoum.'33K% . 

5 gallon can. - - - - 11. bU 
Discount, 33^A per cent. 

ACETIC ACID 28% OR No. 8: 

>^ lb. bottle. - - - - $.20 DISCONTINUED 

1 '•"--- - .33 

5 •• •' - - - 1.20 Owing to existing conditions we 

Discount. 33y3 per cent. have withdrawn the Eastman .Soda 

100 lb. carboy 28% - $ .10 net per lb. ^^^,^ ^^^^^ ^^^ ^^^^^^^^^ 

GLACIAL ACETIC ACID: 

1 oz. bottle. - - - - $ .16 . 11 • 

iii>- • - - - .90 xhe Date is all im- 

5 '■ ■■ - - - - J.oU 

Discount, 33!-^ percent. 1 

LEAD ACETATE. pOTtallt OH the plC- 

Im.c'S'.on : : "- -Veo tures of the boys that 

Discount, 33'^ per cent. 
FORMALDEHYDE 40%: ^^^ ^^ ^^ \V3.V. 

1 oz. bottle. - - - - $ .11 - , 

1 11'. • - - .50 Sell Autographies. 

Discount, 33^3 per cent. C 1 



KODAK TRADE CIRCULAR. 




THE F. & S. STUDIO 
SHUTTER. 

The F. (& S. Studio Shutter 
works back of the lens and is dura- 
ble and simple. The exposin.t^ 
mechanism consists of two parallel 
curtains which open laterally from, 
and close to the center of the 
shutter aperture, affording a uni- 
form e.xposure. 

The shutter requires no setting, 
and is automatic and extremely 
silent in action. The shutter cur- 
tains are rapidly and silently ac- 
tuated by means of a rubber bulb 
and tubing. The rubber bulb is 
sufficiently large to operate the 
shutter with a positi\"e action, and 
the tubing is protected from injury 
by a closely braided outer casing, 
which also obviates kinking and 
expansion of the tubing. Extra 
tubing is supplied in 6-ft. lengths, 
which can be quickly coupled to- 
gether to any required length. 

A slight pressure on the rubber 
bulb causes the shutter to silently 
open, and the removal of the pres- 
sure causes equally silent closure. 

The F. & S. Studio Shutter 
neatly fits the lens board aperture 
of the camera, and is provided 
with a removable lens board. By 
means of extra shutter lens boards 



different lenses can be interchange- 
ably used with one shutter. 

The shutter is very substantially 
made, with front and lens board 
finished in polished mahogany. 

When making "time exposures" 
the plug is removed from the bulb 
vent, which is then coxered by 
the thumb or finger as pressure is 
applied to the bulb to open the 
shutter. When the shutter is fully 
open the thumb or finger is re- 
moved from the vent, causing the 
shutter to remain open. At the 
termination of the required expos- 
ure, the bulb is collapsed with the 
\ent open, which is then immed- 
iately closed with the thumb or 
finger, and, as pressure on the bulb 
is released the shutter is closed by 
the suction of the expanding bulb. 
The same action may be obtained 
by using the wooden vent plug in- 
stead of the thumb or finger, when 
making "time exposures". 

The F. & S. Shutter is made for 
Century and F. & S. Cameras only. 

Outside Open- 
Size iiiif Piite 
Inches Inches 

F. & S. Studio Shutter No. 1 

For No. 2 Home Por- 
trait Camera and 8x10 
Commercial Camera 7x7 4 $11.00 

F. & S. Studio Shutter No. 2 

For 8x10 Studio Cam- 
eras - - - 9x9 5 13.00 

F. & S. Studio Shutter No. 3 

For 11 X 14 Studio 

Cameras - - - 10 x 10 5 13.00 



STOLEN 

From garage in Elizabeth, N. J., 
No. 3A F. P. K. No. 444573, F.7.7 
Lens. Owner A. L. Hubbard. 
First Nat. Bank, South Bend, Lid. 

No. 3A Autographic Brownie 
■ No. 12317, V. P. K. Autographic, 
No. .592062, from Devereaux Drug 
Company, P2dmond, Okla. 



KODAK TRADE CIRCULAR. 



WAR PRICES 

— August Studio Light 

There are two reasons for raising 
prices — necessity and opportunity. 
The first is always \alicl — the 
second may be, under some 
circumstances. 

Taking advantage of war time 
opportunities is, in our opinion, 
unfair and perhaps, in the long 
run, bad business. The public, as 
a rule, does not know whether 
the producer has advanced his 
prices from necessity or from op- 
portunity. In many cases he may 
ha\'e been influenced by a combin- 
ation of both. 

The photographic trade has been 
fortunate in the fact that in the 
most important item, paper, there 
has been no advance at all, and 
that in the next most important 
item, plates, the net advance has 
been but slight. 

The chemical situation would 
ha\e been funny if it had not been 
so serious — or perhaps the real 
word is aggravating. At the out- 
set of the war all America was 
tremendously dependent upon 
Germany and France for photo- 
graphic chemicals. To make the 
goods to which the photographic 
public had become accustomed 
was not as easy a task as it would 
seem to be to the uninitiated. The 
raw products themseh'es had been 
almost cornered for war purposes. 
On the other hand, a really big 
shipment of chemicals would be 
shipped over to the United States 
once in a w'hile, and prices played 
around like a kitten with a ball of 
string. Necessity made every- 
body put up prices and sometimes 
a quirk in the market made those 
prices look absurd. 

In papers, howr\ i-r, the situation 



was different. Cost of raw mate- 
rials went up — not several thous- 
and per cent, over night, how- 
ever — and have kept the manu- 
facturer busy in keeping his final 
costs down to a point where he 
could still continue to sell at be- 
fore-the-war prices. If we had 
been told in August, 1914, that 
the war was to last three years or 
more and that the world markets 
were to be tied up as they ha\-e 
been, that labor was to go up as it 
has gone up and that we would 
still be selling Azo at the old 
price in August, 1917. our answer 
would have been: "Impossible." 

But we ha\'e thus far done it, 
partly by sacrificing a portion of 
our profits and partly because in- 
creased business has helped to 
keep down that manufacturer's 
nightmare "overhead." With bar 
sil\-er at 80 cents an ounce, with 
raw paper and gelatine and other 
important items increased in cost, 
with labor up 15 to 20 per cent., 
our task has been a difficult one. 
The fact that the volume of our 
business enables us to produce 
good goods economically has 
helped; the fact that we make a 
saving by making much of the raw 
product also helps. Many manu- 
facturers, for instance, buy their 
silver nitrate. We not only make 
our own nitrate of siKer. we make 
and sell hundreds of thousands of 
ounces of it every year. \'es. and 
we make the nitric acid with which 
.siKer is nitrated We even go 
back of that and make the sulphuric 
acid out of which nitric acid (in 
combination with nitre) is made. 

Similar economies are made all 
along the line. A big output en- 
ables us to eliminate wasteful 
methods and. to a certain extent, 
keep down the cost of the mate- 



KODAK TRADE CIRCULAR. 



rials that enter into our finished 
products. Frankly, our percent- 
age of profit on photographic 
papers has been so far reduced 
that we can not expect to make 
it all up on increased volume. But 
there is a certain satisfaction to 
us in the fact that in no business, 
of which we know, have prices 
been kept down to so nearly a nor- 
mal level as in the photographic 
line. And there is a further satis- 
faction in the part that our organ- 
ization and our efificiently equipped 
plants have played in providing 
important staples at before-the-war 
prices. 

What the future may hold for 
us, none can tell. But at least, 
we do not intend that photog- 
raphy shall lose its good record 
in the matter of price reasonable- 
ness. There shall be no price 
raising except for the one valid 
reason — necessity. And all the 
facilities at our command are to 
be used to avoid that necessity. 

Editor's Note 

The foregoing editiorial from 
Studio Liglit tells of the price situ- 
ation as it affects the professional 
photographer. You as a dealer 
are interested also in the fact that 
the same resourcefulness that has 
enabled us to keep prices down to 
the professional has enabled us 
thus far to keep prices down to the 
amateur. Our photographic papers 
have not been advanced, film has 
not been advanced. Kodaks and 
Brownies and Premos are selling 
at before the war prices — in two 
or three cases at even a slight 
reduction. 

Fortunately business has been 
good both here and abroad. Busy 
wheels, busy hands and a maximum 
production have helped to keep 



costs down and in a measure off- 
set higher wages and a higher cost 
for war material. 

Photography is a playing a big 
part in the present world drama. 
It shall be our effort to keep the 
cost of picture making within 
reason. 



KODAKERY 

Eastman Kodak Co., 
Rochester, N. Y. 

Last year I purchased 
one of your inexpensive 
cameras (00 Premo) and 
also received the maga- 
zine Kodakery. The ex- 
cellent work done by that 
little machine was a sur- 
prise to me and I found 
the little magazine very 
helpful and instructive. 
1 just recently purchased 
a 3i X 4* Speed Graphic 
with Graflex back and 
roll film holder, and think 
I have the finest equip- 
ment possible. I am en- 
closing the coupon that 
came with the camera and 
hope I may receive Ko- 
dakery for another year. 

Yours truly. 



Comment seems unnecessary — Ed. 



KODAK TRADP: CIRCULAR. 




T/ie parting gift 



A Vest Pocket Kodak. 

It is monotony, not bullets that our soldier boys dread. 
At the front, thev will uphold bravely the traditions that 
are dear to every loyal American heart. But m the training 
camps and during the months of forced inaction, there are 
going to be some tedious, home-sick days — days the Kodak 
can make more cheerful. 

There's room for a little Vest Pocket Kodak in every 
soldier's and sailor's kit. The expense is small, six dollars. 

RICHARD ROE & COMPANY, 

1201 TRIPOD AVENUE. 



Double Colunni Cut — No. 154. \. 



Triple Column Cut — No. 154-C. 



KODAK TRADE CIRCL'LAR. 










Keep Your Kodak Busy 

"The Army lives on letters" is the way the hoys 
at the front put it. And when those longed-for 
envelopes with the home town post-mark contain 
pictures of the home folks and home doings, they go 
far toward making lighter hearts and happier faces. 

Keep 3"our Kodak husy for the sake of the lads in 
the trenches, the boys in camp and on shipboard. 
Help keep tight the bonds between the home and 
those who are fighting for that home. 

RICHARD ROE & COMPANY, 

1001 TRIPOD AVENUE. 



Double Col. (.lit .\o. :25-A. 



riplc Col. Cut Xo. 126-.\. 



FOR TRADE CIRCULATION ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OIVN" 



Vol. XVIII., No. 10 



ROCHESTER 



September, 19]7 



CHANGE WITHOUT 
NOTICE. 

Now and then we have com- 
plaint from a customer that the 
price at which goods are billed to 
him is higher than it is quoted in 
our catalogue or some other piece 
of printed matter. Fortunately 
people are now so accustomed to 
the rapidly ascending prices that 
the argument is usually short lived. 
The reasonableness of such ad- 
vances as we have been obliged to 
make are easily apparent. For 
the most part our newer catalogues 
and booklets all carry the warning 
that prices are "subject to change 
without notice" but that there 
may be no misunderstanding we 
give this general notice to the 
trade that such changes may be 
made without notice at any time. 

While it has been necessary in 
some months to carry two or three 
pages of such price changes in the 
Kodak Trade Circular it has been 
a matter of great satisfaction to us 
that, with the exception of the 



comparatively slight advance in 
the price of plates, these advances 
have all been on goods that were 
formerly imported, on chemicals 
or on articles that are manufact- 
ured in comparatively small quant- 
ities and are not therefore of vital 
importance. 

The big staples, film and paper 
and amateur cameras have been 
held at the old prices in the face 
of the most aggravating condi- 
tions. It does not parallel the 
case of the man who claimed he 
could afford to sell at a loss be- 
cause of the fact he was doing 
such a large business — yet in- 
creased volume, with our con- 
stantly improving methods and 
facilities for manufacturing on an 
enormous scale, ha\"e helped to 
hold costs down — not to their 
former level but nearly enough to 
such level so that we have managed 
to keep the selling price down. 

With what we believe to be par- 
donable pride we have had a great 
deal to say in the past about the 
effectiveness of our organization 



KODAK TRADE CIRCULAR. 



both at Kodak Park and at the 
camera works. We feel that the 
present low prices of the more im- 
portant photographic products are 
proof that our claims were fully 
justified. Through three years of 
stress we have been able to supply 
good goods, at reasonable prices. 
We have not withdrawn any really 
important item from the market. 
And in chemicals it has been dem- 
onstrated that certain materials 
were not as important as they 
seemed. 

With more business in sight, 
through the war time demand for 
photographs, than any of us have 
ever seen before, and with the 
goods going at reasonable prices 
the business prospects are bright 
e\en if we do have to remember 
the warning "Prices subject to 
change without notice." 



ALL KINDS OF BUSINESS. 

The present emergency means 
all kinds of photographic business. 

John enlists or is drafted. Once 
in Khaki he needs but little en- 
couragement to send him to the 
photographer. John is going 
away "somewhere." He probab- 
ly isn't displaying them very 
much, he is a little ashamed of the 
fact that he is so full of sentiment, 
but concealed somewhere on his 
person or in his kit are photo- 
graphs of mother or sister or sweet- 
heart or John being for the most 
part still young and unattached 
there may be se\eral pictures of 
sweethearts, past, present or pros- 
pective. Similarly he may have 
given the pictures of himself 
to somebody besides mother. 
John is going to be a long time in 
camp. It's a new world to him 



full of interest, he will meet new 
people have new experiences, en- 
counter new scenes. If he thinks 
of it or is properly reminded he 
will take along a Kodak. Failing 
this he will, if he can afford it buy 
one after he is in camp. And what 
is equally likely the folks back 
home with John ever in mind, will, 
when reminded send John a 
Kodak. John, in time, with the 
good friends at home in mind and 
personally hating letter writing 
will send home prints, prints, 
prints. 

And in time, the folks at home, 
knowing that brave as he is John 
is likely to yearn for the home 
folks and home scenes will get 
their Kodaks busy and send him 
prints, prints, prints — provided of 
course that the suggestion is made 
to them. 

All this means more work for 
the professional as well as the sale 
of more of everything in the ama- 
teur photographic line. It means 
the sale of more Kodaks, more 
films, more paper, more albums. 
P^or these pictures are not going 
to be merely taken, they are going 
to be preserved. 

W^e ha\e been presenting, in 
our general publicity all these 
phases of the interest that pho- 
tography holds for soldiers and 
sailors and the families and friends 
of soldiers and sailors. Business 
has already felt the war time de- 
mand for photographs. Stimu- 
lated by our advertising it is break- 
ing all records. The professional 
photographer, as well as the ama- 
teur, is making more pictures. 
His pictures are important. They 
will be preserved pcriiuniejitly. 
And that means that right now is 
the time for the re-instatement of 



KODAK TRADK CIRCULAR. 




Eastman Portrait Album. 



the family photograph album. 
And so we are tying up ourad\'er- 
tising for the professional photog" 
raphy to the idea: '' Preserve the 
Portraits of your Heroes. " The 
talk is mainly about albums, the 
Eastman Portrait Album, but the 
advertisement in reality puts 
across the whole idea of "more 
pictures." The live dealer will 
get in on e\ery phase of this ad- 
vertising, will back it up with simi- 
lar suggestions — and one of the 
things that he can work for is the 
sale of the Eastman Portrait Album . 



It is practical because it provides 
for the safe keeping of '^1% of all 
the professional sizes of photo- 
graphs now in vogue. The sale 
of the album itself pro\ides for an 
attractive profit and after the 
album has been sold every vacant 
page in it will make its owner just 
yearn for pictures to fill it. 

The present provides the oppor- 
tunity for the logical sale of al- 
bums. The general use of albums 
will mean an increased apprecia 
tion of photographs — not just for 
the present — but for years to come. 



KINKS. 

Instruct your customers, and be 
careful yourself, as to the handling 
of the cable release when closing 
a camera. The cable release should 
be coiled loosely around the shut- 
ter, and not bent at a sharp angle 
at any point. A sharp bend or a 
jamming of the cable is apt to 
cause a kink, which will render the 
release inoperative. 



THE KODAK FILM 
CABINET. 

Dealers ordering a Kodak Film 
Cabinet will please bear in mind 
that these cabinets are shipped 
direct from the factory where they 
are manufactured, at Maywood, 
111. For this reason it is not 
practicable to have them included 
with other goods to be shipped 
from our Chicago Branch. 



KODAK TRADE CTRCUf.AR. 




Eastman X-Ray Reducing Camera. 



NEW GOODS 



HASTMAN X-RAY REDUCING 
CAMERA. 

The Roentgenologist finds fre- 
quent use for lantern slides and 
other reductions in size from his 
large X-Ray negatives. The 
Eastman X-Ray Reducing Camera 
is remarkably compact and effi- 
cient for this work. Equipment 




Folded for Storasie. 

includes Century Lantern Slide 
Camera fitted with both 5^7 and 
lantern slide back and Kodak 
Anastigmat lens, f.7.7. The illum- 
inator is fitted with 100 watt, Bowl 
Frosted Tip, Tungsten Lamp, IK) 
volts, and Kits for 14 x 17, 11 x 14, 
10 X 12, 8 X 10, 6^ X Sy2 and 5 x 7 
plates. 

The Price, $100.00. 
Discount to the trade, 33J^%. 



KODALAK NO. 4 BRUSH. 

This lacquer is manufactured 
with particular reference to the 
requirements of dealers' repair de- 
partments for the refinishing of 
metal parts. 

Kodalak No. 4 Brush, per 8 ounce 

bottle. - - - - $ .60 

Discount to the trade, 33" , %. 

EASTMAN MARGIN GAUGE. 

This gauge provides a simple 
and accurate means for the trim- 
ming of prints with margins of 
any desired width. It is is de- 
signed for use with the Eastman 
Metal Trimmers, 15-inch and 20- 
inch. 

The Price, - - - - $2.25 
Discount to the trade, 33^4 'A- 



"KODAKERY" 

helps to sell the goods — 

Get the name on the 
dotted line with eve/y 
amateur camera sale. 



KODAK TRADE CIRCULAR. 



PRICE CHANGES. 

Please note the followini^ price 
changes now in effect: 



HYDROMETERS - $ .60 

Do., witliout glass jar - .30 

Dealers' Discount 33>^%. 

In dozen lots 331, and 10%. 



KODAK DRY MOUNTING TISSUE. 



Pkg. 



Price Price 

Per Per 

I'lvg. dross 



1^x2 >^ 
2 '4x3% 
2'Axil4 
2-^x4% 
3>^x3y2 

S^xS'/i 2 

3^x5^ Cabinet 2 
4 x5 2 

4 x6 
4-^x6^ 

5 x7 

5 x8 
3Kxl2 

Sy2x7H 

6 x8 

6Kx8K 

7 x9 
7'Ax9y2 

8 xlO 

10 xl2 

11 xl4 

12 xl5 
14 xl7 

16 x20 

17 x20 

18 x22 



3 doz. 
3 •' 
3 • 
3 " 
3 '• 
3 " 



$ .10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.10 
.15 
.15 
,15 
.20 
.20 
.30 
.40 
.45 
.55 
.75 
.80 
.95 



$ .25 

.25- 

.30 

.30 

.30 

.30 

.50 

.50 

.50 

.75 

.75 

1.00 

1.00 

1.00 

1.00 

1.50 

1.50 

1.50 

1.90 

1.90 

3.10 

3.75 

4.40 

5.60 

7.50 

8.10 

9.40 



5 yards, 20 inches wide, per roll .80 

Special sizes supplied at approximately 

proportionate rates. 

Dealers' discount 25%. 

FERROTYPE PLATES. 

10x14 Ferrotype Plates, light - $ .20 

10x14 •' •• heavy - .30 

14x20 " " heavy - .65 

18x24 " " heavy - 1.00 

Dealers' Discount 25%. 

In case lots, 100 sheets heavy or 200 

sheets light and 60 sheets, 18x24, 

heavy, 40% . 

EASTMAN HARD RUBBER 
PRINT PADDLE: 



Per dozen 



$4.00 
2.00 



EASTMAN TESTED HYDROMETER 

$1.00 

Dealers' Discount 33>^%. 

In gross lots. 33'^ and 10%. 

RETOUCHING OR MAGNIFYING 
GLASSES: 

2 inch - - - - $ .75 
2'A inch - - - - 1.00 

3 inch - - - - 1.25 
3'/2 inch - - - - 1.75 

4 inch - - - - 2.25 
■i'i inch - - - - 2.50 

Dealers' Discount 33'i^ . 

R. O. C. MOULDED TUMBLER 
GRADUATES: 

2 ounce - - - - $ .12 

4 ounce - - - - .17 

8 ounce - - - . .23 

16 ounce - - - - .35 

24 ounce - - - - .60 

32 ounce - - - - .70 

Dealers' Discount 40'/. 

Orders for one gross or more 
of a size will be filled at the fol- 
lowing prices : 



2 ounce 

4 ounce 

8 ounce 

16 ounce 

24 ounce 

32 ounce 



$ 8.00 net 
10.50 
13.00 
24.50 
35.50 
39.50 



WRATTEN & WAINWRIGHT FIL- 
TERS— Mounted Circles in Light Metal 
Cells in B Glass. 



% inch 

1 inch 
1% inch 
I A inch 
1^ inch 
1^ inch 

2 inch 
2ys inch 
2yi inch 



$1.60 
1.70 

1 90 
2.10 
2.20 

2 30 
2.80 
3.00 
4.00 



Dealers' Discount 33^ %. 



Larger sizes will be made special only 
and quotations will be given on recjuest. 
Dealers' Discount 33!^%. 



KODAK TRADE CIRCULAR. 



WRATTEN "M" FILTERS IN 
SETS OF 9: 

2 inches square, Gelatine Film, $ 2.50 
2 inches cemented in "C" 

glass in leather case - - 12.00 

4 inches, cemented in "C" 

glass in leather case - - 30.00 

Dealers' Discount 33'4'/> . 

MAGNESIUM POWDERED 

l-oz. bottle, - - $ .50 

X-lb. " - - 1.80 

>^-lb. " - - 3.52 

1-lb. " - - 6.90 

Dealers' discount, 33';% 

POTASSIUM IODIDE 

1-oz. bottle, - - $ .36 

X-lb. '• - - 1.27 

>^-lb. " - - 2.45 

Mb. " _ - - 4.80 

Dealers' discount, 33'/(% 



AN EXTREME CASE. 

The letter we reproduced last 
month wherein a Kodakery sub- 
scriber told about how his first 
camera had been a 75 cent No. 00 
Premo, and how within the year he 
had come along so fast that he had 
invested in a S75.00 Graphic out- 
fit, was admittedly an extreme 
case. 

And here is another one : a 
"subscriber" writes as follows: 

Enclosed please find coupons for which 
please send me '"Kodakery" for three 
years. If possible kindly start with March 
1917 number so that I can complete my 
files. Could I buy the January, Febru- 
ary and March 1916, numbers ? 

I have just bought three specials and 
hope to have lots of good pictures from 
them. 

Hoping to hear from you in regard to 
the above by return mail, I am 
Yours trulv 



This subscriber to Kodakery 
purchased a Vest Pocket Special, 
a I- Special and a 3^ Special all 
at one time. He wanted us to 
date back his subscription to 



March "to complete his file," and 
asked for three numbers back in 
1016. Needless to say he got 
them. 

Can there be any doubt about 
the value of Kodakery to yo2i Mr. 
Dealer ? These are extreme cases, 
of course, but the next letter shows 
a man who graduated from a No. 00 
Premo to a No. 2 Brownie, the 
next letter on the file, encloses 
the money for a renewal and says 
"I have them all up to July and 
have them bound annually." 

The next renewal is for a No. 
12 Premo and the next is from 
No. 2 Folding Brownie to a No. 1 
Jr. Kodak with an R. R. lens, while 
the next is from a 3— Special Kodak 
to a 3^ Graflex, while the very 
next in order is from a No. 2 
Brownie to a 3'^ Kodak. 

And so they go. But these let- 
ters mean more than new camera 
business. They mean that these 
Kodakery readers have been kept 
interested, have necessarily used 
films and paper and chemicals and 
albums and a thousand and one 
sundries. 

When you fail to get the name 
on the dotted line you are throw- 
ing away profit — real money. 



For the retuf^fied 
Vacationist: 

Bromide Enlarging 
Cameras. 

Velox Transparent 
Water Color Stamps. 

Albums. 



KODAK TRADE CIRCULAR. 



KODAK ADVERTISING 

Our clipping bureau service 
shows us that more and more 
Kodak dealers are advertising in 
their local papers. We are also 
pleased to note that more atten- 
tion is being paid to selling argu- 
ments and to the typographical 
arrangements of the advertiser 
ments — and to the hooking up 
with our national advertising in 
the magazines. But — we still find 
some dealers advertising Eastmaji 
Kodaks. Now, if you will but 
stop to think a moment, you will 
clearly see that such ad\ertising 
is directly against the dealer's best 
interests — to say nothing of our 
own — because it implies that tJiere 
are Kodaks oilier than those niaiiii- 
factiired by the Eastman Kodak 
Company. 

We ha\e spent millions in ad- 
vertising Kodak, and in familiariz- 
ing the buying public with the 
phrase "If it isn't an Eastman, 
it isn't a Kodak." So why make 
a negative use of all this advertis- 
ing that has been done, and is being 
done for you. Advertise Kodaks 
and make use of the phrase " If it 
isn't an Eastman, it isn't a 
Kodak" — that conveys the cor- 
rect impression. 

Another thing: There are 
cameras manufactured by the 
Eastman Kodak Company that 
are not Kodaks, such as the 
Brownie, Pre mo and Graflex 
cameras — so do not advertise 
Brownie Kodaks, Premo Kodaks 
or Grafle.x Kodaks. P'or the same 
reason, it is not advisable to ad- 
vertise Kodaks from seventy-five 
cents to seventy- seven dollars, 
because the lowest priced Kodak 
lists at six dollars. Adxertise 
Brownie cameras so much. Premo 



cameras so much, Graflex cameras 
so much and Kodaks so much — 
never connect the word ''Kodak'' 
with any other camera other than 
those listed by us as Kodaks. 

In your advertising do not ad- 
vertise Kodaks and then run a cut 
of a Brownie or Premo camera to 
illustrate the advertisement. Ask 
to see a proof of your advertise- 
ment before it is run so that you 
may correct any errors, such as 
spelling, the misspelling"Kodack" " 
or the running of a wrong cut or 
the placing of a cut upside clown. 
We have seen quite a number of 
instances where the cut of the 
Vest Pocket Kodak has been in- 
verted because the compositor has 
e\'identlv mistaken the leg of the 
camera for a "sight" of some sort. 
Advertise " Kodaks'\ not Eastman 
Kodaks: check your proofs care- 
fully for errors and so get the full 
value of the space you pay for. 

Look over our cut sheet, and if 
you have not already done so, 
order some of the new cuts made 
especially for newspaper work, and 
which will connect your local ad- 
\- e r t i s i n g w i t h o u r national 
publicity. 

Our Service Department will, if 
you like, criticise any of your ad- 
vertising, or will prepare your 
"copy" for you. We are just as 
anxious as you are to have you 
get the most from e\ery dollar 
you in\est in advertising. 



STOLEN. 

3 A F. P. K. Xo. 421044 from 
John Andritzanos 1522 ,5th Ave., 
Pittsburgh, Pa. 3A F. P. K. No. 
124423 from H- L. McEschern, 
-Mooringsport, La. 



KODAK TRADE CIF^CL'LAR. 




I -^7 



Kodak in Camp 

From reveille to taps, each hour will bring something 
new into the life of every voung soldier. New surroundings, 
new habits, new faces, and new friendships will make for 
him a new world — a world full of interest to him to-day and 
and a world upon which he will often dwell in memory when 
peace has come again. 

And this new world of his offers Kodak opportunities 
that will relieve the tedium of camp routine at the time and 
will afterward provide what will be to him and his friends 
the most interesting of all books — his Kodak album. 

The parting gift, a Kodak. Let us show you. 

RICHARD ROE & COMPANY. 



Double Column Cut No. 150-A. 



Triple Column Cut Xo. 15t)-C. 



FOR TRADE CIRCULATION ONLY 



Eastman Kodak Company 

Trade Circular. 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVIII., No. 11 



ROCHESTER 



October, 1917 



THE OBVIOUS GIFT 

When some unsuspecting cus- 
tomer comes in for his prints, just 
slip some of them into the pocket 
of TJie Pocketfoto and show him 
how convenient it will be for his 
soldier or sailor friend, to carry 
Kodak prints from home. 

Presents of this kind are now in 
great demand as soldier gifts. 
How about your stock of Pocket- 
fotos ? You ought to be able to 
make a quick turnover. 



IMITATION LEATHER 
CARRYING CASES 

We can now supply Imitation 
Leather Carrying Cases for use 
with the Juniors and regular model 
Kodaks, these cases were annouced 
in the 1917 Kodak Catalogue and 
Condensed Price List but we were 
not, at that time, in a position to 
make a big noise about them. 



There are a good many cases 
where the cost of leather will stand 
in the way of a sale and the 
Imitation I^eather offers the 
opportunity to close, in practically 
every one of these instances. 

The Imitation Leather Cases 
are supplied only in black; are 
fully as durable as leather and cost 
much less. Here is a wartime 
product that bids fair to be a 
wonderful seller. 

PRICES 

Imitation Leather Carrying Cases: 
For No. 1 and No. lA Auto- 
graphic Kodaks Junior, - - $1.75 
For No. 2C Autographic Kodak 

Junior. - - - . . 2.00 

For No. lA Autographic Kodak, 1.75 

For No. 3 Autographic Kodak - 2.00 

For No. 3 A Autographic Kodak, 2.25 

Discount. 33l4%. 



DISCONTINUED 

(3wing to existing conditions v.e 
have withdrawn Eastman Focusing 
Curtains from the market. 



KODAK TRADE CIRCULAR. 



PRICE CHANGES 

Please note the following ad- 
vances in prices and the dates on 
which they became effective. 

SILK BOLTING CLOTH 
August 24th 

Sheet 
Inches Per 18x20 

Wide Yard inches 

No. 1— Fine Mesh 40 $9.50 $3.00 

No. 2— Medium Mesh 40 8.50 2.80 

No. 3— Coarse Mesh 40 8.00 2.65 

Discount 25% . 

On orders for less than one yard 
(except the 18 x 20 sheets) add 
25 cents to cover cost of packing. 

FINE GROUND GLASS 
August 30th 

4 X 5 . . $.25 8 X 10 . . $ .55 

5 X 7 . . .30 11 X 14 . . 1.00 
5 x-8 . . .35 14x17 . . 2.50 
G'A xS'A. . .45 18x 22 . . 3.25 

Discount 40%. 

VELOX PRINTING CABINET 
August 30th 
Velox Printing Cabinet (not 
including Swivel Printing Frame) 
Net .SI 50. 00. 

VELOX LIQUID N. A. DEVELOPER 

August 31st 
We are now in a position to con- 
tinue the supply of Velox Liquid 
N. A. Developer in all sizes. 
Prices arc as follows : 

4 oz. bottle, . . . . $ .28 

16 oz. bottle, 84 

Discount 30%. 

In doz. lots of one size 35%. 

In Case lots 40%. 



PRICE CHANGES-Continued 

RETOUCHING OR MAGNIFYING 
GLASSES, Sept. 11th 



Half gal. bottle, . 

Discount 25%, 



$2.24 
$17.50 



5 gal. jug, .... 
Discount 33-1 3%. 

TUBING 

Sept. 7th 
Red. per foot, . . . . $ .08 
White, per foot, ... .07 

Black, per foot 08 

White, one-half inch, per foot, .25 

Discount 33-1 3%. 



2 inch 


. $1.15 


2/2 ■' . . 


1.25 


3 " . . 


1.50 


3>^ " . . 


2.00 


4 " . . 


2.50 


iVz '■ . . 


3.00 



Discount 33-1 3%. 

EASTMAN FILTER COTTON 
Sept. 14th 



1 oz. pkg 


. $ .12 


2 " '• 


.22 


4 " " .'.'!. 


.40 


8 •• " .... 


.70 


1 lb. •' .... 


. 1.15 


Discount 40%. 




10 lbs. or more assorted 50%. 





KODAK LEATHER DRESSING 

Sept. 24th 
1 i)int can. ..... $.50 

Discount 33,'3%. 



JUST A PERSONAL WORD. 

Wherever we have been able to 
have a personal chat with the store 
proprietor or manager, the number 
of "Kodakery" subscriptions sent 
in has increased materially. Much 
as we should like to, meeting you 
all in person is out of the question, 
but won't you just consider these 
few words regarding "Kodakery" 
as a personal chat with you. 

'"Kodakery" was started with a 
big idea behind it — to be a real 
help to you and to us. We didn't 
just say "Let us start a maga- 
zine," and then get the first issue 
out the next week. We took a 
whole lot of time in selecting its 
editorial staff — in obtaining the 
men who knew photography, and 
who could tell what they knew in 
language the nontechnical ama- 
teur could understand. We had to 
plan a long ways ahead to provide 
sufficient good material and illus- 
trations so that each successive 



KODAK TRADE CIRCULAR. 



issue would measure up to, or ex- 
cel, the high standard we had set. 

Now, no man is one-half as 
much interested in the other side 
of a fellow's proposition as he is 
in his own side, so let us forget 
our side of the "Kodakery" prop- 
osition and look at it from your 
view-point only. 

"Kodakery" reaches the great 
majority of its readers when they 
have just come into possession of 
their first camera — just when their 
enthusiasm is at high pitch — just 
when they want and need instruc- 
tion — and just when they want 
to ask the most questions. 

What does "Kodakery" do for 
you — the dealer ? It helps the 
beginner over the first uneven 
places ; it leads him to read his 
manual of instructions carefully 
and thoroughly ; it inspires him 
to renewed efforts through the ex- 
cellence of its illustrations and the 
helpfulness of its text. It saves 
hours of your time in answering 
questions, and monthly it calls to 
his attention the various sundries 
in your stock and the newest 
things from the factory, "Kodak- 
ery" is an enthusiasm creator and 
sustainer ; it is a sales booster and 
time-saver for you. With all these 
points inyouriavor, can you afford 
to have an amateur camera sale 
considered complete until the 
"Kodakery" subscription blank is 
filled out and mailed to us ? Send 
'em in — we will "do the rest." 



REWARD OFFERED 

The following Kodaks and cam- 
eras with lens equipment were 
stolen from our store between 9: 30 
P. M. Wednesday, August 15th, 
and 8:00 A. M. Thursday, 
August 16th. 



1 No. Folmer and Schwing 
Graphic Camera with B. & L. 
Kodak Anastigmat Lens with 
Carrying Case. . . List $40.00 

1 Auto Graflex Junior, 2Xx3X, 
No. 39536, with Kodak Zeiss 
Lens List 53.50 

1 Folmer and Schwing Compact 
Graflex, 3Xx5>^, No. 48084 
Bausch and Lomb LC Tessar 
Lens, f 4:5, No. 2448465, with 
Cartridge Roll Holder. List 129.00 

1 Auto Graflex. 3%x4:l4, No. 
52918, with I-C Bausch & Lomb 
Zeiss Tessar Lens, f 4:5, No. 
2459667 List 85.00 

1 Goerz Vest Pocket Speedox 
Camera, No. 397, with Goerz 
Dagor Lens, f 6:3. . . List 52.00 

1 No. 3-A F. P. Kodak Special 
(Old Model), No. 20468, with 
Cooke Kodak Anastigmat 
Lens, f 6:3 and Compound 
Shutter List 46.00 

1 No. 3-A F. P. Kodak Auto- 
graphic, Kodak, Automatic 
Shutter and f 7:7 Lens, No, 
457922 List 30.00 

1 No. 1 Special Autographic 
Folding Pocket Kodak. No. 
10701, with Bausch and Lomb 
Anastigmat Lens, No. 2601255. 
List 36.00 

1 No. 3-A Folding Pocket Ko- 
dak, Kodak Automatic Shutter 
and R. R. Lens. No. 381095. 
List 25.00 

1 2- A Folding Autographic 
Brownie Camera, single lens. 
No. 2423 List 8.00 

1 Pocket Premo C, 3Xx4X Cam- 
era, No. 5591. . . . List 12.00 

1 No. 12 Premo Camera, 2Xx3K. 

R. R. Lens, No. 1795. List 15.00 

1 No. 1-A Six Three Folding 
Pocket Kodak, No. 78586, 
with Cooke Kodak Anastigmat 
Lens List 37.00 

Any information concerning 
these goods will be appreciated 
and a reward of (.S50.00) Dollars 
will be paid for arrest leading to 
conviction of anyone interested in 
the theft. 

BuFF.ALO Photo ]\L\teri.\lCo,, Inc. 
15 Niagara St. Bufifalo, N. Y. 



KODAK TRADE CIRCULAR. 




THE MERIDAN CALENDAR 
1918 



KODAK TRADE CIRCULAR. 



THE MERIDIAN CALENDAR 

There is no prettier custom at 
the Holiday Season, than that of 
supplementing the other gifts and 
remembrances with the calendar 
of the year, containing intimate 
home pictures. Such calendars do 
their bit to help promote the sales 
of photographic goods and dealers 
realize this more than ever. What 
amateur does not glow with par- 
donable pride when he sees a 
particularly choice picture he has 
made, in one of these calendars. 
It's easy to convince him when he 
gets his prints. 

The Meridian Calendar offered 
this year is unusually distinctive 
in quality and design. It is made 
on the slip-in principle, in two 
colors— gray and brown. The top 
flap is designed and tinted to give 
a pleasing contrast with the sup- 
port or back board, and together 
it has the appearance of neatness 
and good taste. Particularly 
clever, is the placing of the pad on 
the back board. Here, it is in- 
conspicuous beneath the flap on 
which is neatlyprinted — "Calendar 
of the year." 

We say it again, as we have in 
the past, get your orders in early. 
Every year there are a lot of dealers 
disappointed because their orders 
were not placed early. Don't be 
one of them. 

Prices 

FOR HORIZONTAL PRINTS 



No. For Prints 

H 1H^2'A 

1 H 2^x3^4: 

1 A H 2>^x4X 

2 C H 27/sxm 

3 H 3'4xi'X 
3 A H 3Xx5>^ 



Price 

Size Outside Per 100 

4^x6>^ $ 8.00 

5^(x7;s 9.00 

e'AxlH 10.00 

7 x8 10.00 

6^x85/^ 10.00 

7^x8,34' 12.00 



FOR VERTICAL PRINTS 

Price 
For Prints Size Outside Per 100 

V l|^x2>^ 3^x7^ 8.00 

1 V 2Xx3X 4 x8X 9.00 

1 A V 2Kx4X 4^x9X 10,00 

2 C V 2^x4^ 4^x10 10.00 

3 V 3Xx4X 5%x9ys 10.00 
3 A V 3Xx5>^ hyixld'A 12.00 

Discount 33^3 % ■ 
In lots of less than 100 the same price 
will apply as in lots of 100. 

EXTRA PADS will be supplied 
as follows : 

Price 
I'erlOO 
A White 1 xlK Plain $ .45 
B India 1 xl^ "" .45 

C White lXxl>i ' .50 

D India l^xl^s " .50 

E White l^ixl>^ Caped .90 

F White 1^x1% " 1.00 

G White l>^x2>^ " 1.15 

Discoimt 33^%. 

In lots of less than 100 the same 
price will apply as in lots of 100. 

The first four. A, B, C and D 
are for last year's Olympic 
Calendars. 

E, F and G are for any of the 
older style calendars. 

GREETINGS FOLDER. 

The Snap Shot Greetings Folder 
is going to be a big seller. It 
offers a convenient, neat way of 
sending loose Kodak prints to the 
soldier or sailor boys and this 
feature alone should enable you to 
sell a lot of them. The folder is 
furnished only in one color — buff 
and the following prices include 
the envelopes for mailing. 
PRICES 

No. For Prints Price Per 100 

Ifi X 2>^ $ 9.00 

1 2X X 3X 10.00 
1-A 2>2 X 4X 10.00 
2-C 2^x4^ 11.00 
3 3^x4X 11.00 
3-A 3% X 5K 12.00 

Discount, 3^4%. 
Orders will be accepted for lots of less 
than 100 at the same proportionate price. 



KODAK TRADE CIRCULAR. 




THE SNAP SHOT GREETINGS FOLDER. 



FOR WHAT IT'S WORTH 

Here is a suggestion which 
passed from somebody's chauffeur 
to somebody else's chauffeur and 
finally reached the desk of the 
Editor of the Kodak Trade Circular. 
It aroused his curiosity to the 
extent that he felt it worth while 
to pass on to you, to accept or 
reject it as your judgment dictates. 

This is what chauffeur No. 2 
said to his boss: "If you break 
those — lenses, (in his automobile) 
don't buy any new ones, as all 
you have to do is to dip the 
ordinary bulbs in Eastman Ground 
Glass substitute and they will 
comply with the law." 

Now, we are sure chauffeur 
No. 2 is not a lawyer, but he may 
be right and perhaps it does com- 
ply with the law, frankly we do 
not know. Perhaps yoitr State 
Automobile Laws will permit it. 
It's worth trying. We do know 
that an electric bulb coated with 
Eastman Ground Glass Substitute, 
gives a soft, m^ellow light that 
appears to have no glare. 



The best way to coat a bulb is 
to hold it in a vertical position 
(socket down) and pour a small 
quantity (enough to cover) of 
Eastman Ground Glass Substitute 
over the bulb at the tip. It will 
dry in a few seconds. If you 
want to leave any part of the bulb 
clear, first coat that part with 
paraf^n, apply the Ground Glass 
Substitute, afterward removing the 
paraffin. 

If the suggestion works with 
you and your laws as well, pass 
it on. 

There are no headlight laws for 
the home, but the housewife 
doesn't like glare either. 

RIGHT TO A HAIR. 

A little puff of smoke over on 
the mountain side is all that is 
necessary to reveal the location of 
a hidden battery. The range finder 
gets the range to a hair, just as the 
Kodak Range Findergets the focus 
for the lA and 3A Specials, more 
accurately than it can be estimated. 



KODAK TRADE CIRCULAR. 



SLIPPING BY 

The days are slipping by mighty 
fast and almost before you realize 
it, November 1st will be here 
marking the close of the 1917 
Kodak Advertising Competition. 

Make a final effort to get your 
customers interested in the gen- 
erous distribution of the $3000.00 
in cash prizes. It's worth your 
efforts and theirs too, not forget- 
ting the quantities of good pictures 
that are bought each year for good 
money, that are worthy of being 
called advertising pictures. 

Now is the time to take it up. 
Next month will be too late. 



CAMERAS FOR SOLDIERS. 

We are occasionally receixing 
inquiries as to what extent it is 
permissible for soldiers to carry 
cameras. The Committee on Pub- 
lic Information, of which Mr. 
George Creel is Chairman, has in- 
formed us that soldiers may take 
cameras with them, but are not 
allowed to carry them in actual 
service at the front. No restric- 
tions are named on size and weight. 

We assume from this ruling that 
soldiers will be allowed the free use 
of their cameras while in camp in 
this country and over-seas, but will 
not be allowed to carry them into 
the trenches. And, while the 
above letter does not actually say 
so, we presume also that there will 
be certain restrictions as to the 
photographing of fortifications and 
the like. It seems, however, to be 
the general and reasonable policy 
of the Government to let the 
soldiers get as much out of photog- 
raphy as they can without endan- 
gering any military secrets. 



WATERPROOFING 

PHOTOGRAPHS 

A great number of uses can be 
made of a practical method of 
waterproofing prints, one of which 
might be the waterproofing of 
prints which are to be sent to the 
soldiers in camp or in the trenches. 
The soldier and his belongings 
may have any number of drench- 
ings but if the photographs he 
carries are waterproofed they will 
not be injured. 

The very fine transparent lacquer 
produced by Kodalak W. P., has 
been found to protect both the sur- 
face and the back of the prints and 
in no way injures the print. The 
lacquer being so thin and trans- 
parent as to produce no perceptible 
change in tone or the nature of 
the surface. 

Let it be known that you have 
something that is really effective 
in water proofing prints and there 
should be a ready demand for it, 
among those who are making a 
practice of sending prints to their 
soldier or sailor boys. 

PRICE 

Kodalak W. P. (16 oz. bottle) $1.00 

Discount, "iV/ifc. 



CIRKUT PAPER IN ROLLS. 

In making up the long rolls of 
paper for Cirkut Camera Prints, 
such as the 100 feet rolls, it is 
sometimes necessary to cut the 
paper before the end of the roll is 
reached. As cutting the paper 
might cause the loss of one print 
out of a roll, three extra feet are 
added to such rolls which should 
in all cases make up for any loss. 
The customer gets full measure. 



KODAK TRADE CIRCULAR. 















Pictures from Home 

Pictures of the life he left 
behind him will put cheer in 
the life he is leading now. 

Keep your Kodak, busy — he needs the pictures. 

Kodaks from $6.00 up. 
RICHARD ROE & COMPANY, 

1001 TRIPOD AVENUE. 



Double Column Cut — 125-A 



Triple Column Cut— 126-A 



FOR TRADE CIRCULA TION ONL Y 



Eastman Kodak Company 

Trade Circular. 



FOR YOUR INTERESTS AND OUR OIIN' 



Vol. XVIII., No. 12 



ROCHESTER 



November, 1917 



Advances in Price, Effective at Once. 



KODAKS AND BROWNIES 

Vest Pocket Autographic Kodak $ 7.00 

Vest Pocket Autographic Kodak Special, 

with Kodak Anastigmat lens, f.7.7. . . . 12.00 
Do., with Kodak Anastigmat lens, f.6.9. 20.00 
Do., with Bausch & Lomb Kodak Anas- 
tigmat lens, f .6.9 25.00 

No. 1 Autographic Kodak Tr. (Fixed 

Focus) " 11.00 

Do., Focusing Model, with scale 11.00 

Do., with Rapid Rectilinear lens 12.50 

Do., with Kodak Anastigmat lens, f.7.7, 
and Kodak Ball Bearing Shutter, 

No. 1 17.00 

No. lA Autographic Kodak Tr. (Fixed 

Focus) " 13.00 

Do., Focusing Model, with scale 13.00 

Do., with Rapid Rectilinear lens 15.00 

Do., with Kodak Anastigmat lens, f.7.7. 20.00 

No. 2C Autographic Kodak Jr 15.00 

Do., with Rapid Rectilinear lens 17.00 

Do., with Kodak Anastigmat lens, f.7.7. . 22.00 

No. lA Autographic Kodak 18.00 

Do., with Kodak Anastigmat lens, f.7.7. . 23.00 

No. 3 Autographic Kodak 19.00 

Do., with Kodak Anastigmat lens, f.7.7, 

and Kodak Ball Bearing Shutter 24.00 

No. 3A Autographic Kodak 22.50 

Do., with Kodak Anastigmat lens, f.7.7, 

and Kodak Ball Bearing Shutter. . . . 27.50 
No. 1 Autographic Kodak Special with 
Kodak Anastigmat lens, f.6.3, and Op- 
timo Shutter 45.00 

Do., with Bausch & Lomb Kodak Anas- 
tigmat, f.6.3 lens 50.00 

Do., with Bausch & Lomb Special Anas- 
tigmat lens, f.6.3 41.00 

Do., with Bausch & Lomb Tessar lens. 

Series IFb, f.6.3 60.00 

Do., with Bausch & Lomb Tessar lens. 

Series Ic, f.4.5 62.00 



No. lA Autographic Kodak Special, with 
Kodak Anastigmat lens, f.6.3, and Op- 
timo Shutter 50.00 

Do., with Bausch & Lomb Kodak Anas- 
tigmat, f.6.3 lens 55.00 

Do., w-ith Bausch & Lomb Tessar lens. 

Series lib, f.6.3 6.'). 00 

No. 3 Autographic Kodak Special with 
Kodak Anastigmat lens, f.6.3, and Op- 
timo Shutter 50.00 

Do., with Bausch & Lomb Kodak Anas- 
tigmat, f.6.3 lens 55.00 

Do., with Bausch & Lomb Tessar lens. 

Series lib, f.6.3 65.00 

No.^ 3A Autographic Kodak Special with 
Kodak Anastigmat, f.6.3 lens, and Op- 
timo Shutter 60.00 

Do., with Bausch & Lomb- Kodak Anas- 
tigmat. f.6.3 lens 72. .50 

Do., with Bausch & Lomb Tessar lens. 

Series lib, f.6.3 85.00 

Stereo Kodak, Model 1, with Kodak 
Anastigmat, f.7.7 lenses and Double 

Valve Stereo Automatic Shutter 50.00 

No. 1 Panoram Kodak 13.50 

No. 4 Panoram Kodak 22.50 

No. Brownie Camera 1.75 

No. 2 Brownie Camera 2.50 

No. 2A Brownie Camera 3.50 

No. 3 Brownie Camera 4.50 

No. 2C Brownie Camera 4.50 

No. 2 Folding Autographic Brownie. . . . 7.50 

Do., with Rapid Rectilinear lens 9.00 

No. 2A Folding Autographic Brownie. . 9.00 

Do., with Rapid Rectilinear lens 11.00 

No. 2C Folding Autographic Brownie. . 11.00 

Do., with Rapid Rectilinear lens 13.00 

No. 3A Folding Autographic Brownie.. 12.00 

Do., with Rapid Rectilinear lei:s 14.00 

Vest Pocket Kodak Enlarging Camera. . 2.50 
No. 2 Brownie Post Card Enlarging 

Camera 2.50 



KODAK TRADE CIRCULAR. 



No. 2 Brownie Enlarging Camera 3.00 

No. 3 Brownie Enlarging Camera 4.00 

No. 4 Brownie Enlarging Camera 4.n0 

Kodak Box No. 2 5.00 

Discount SsYsJo. 

KODAK AND BROWNIE CARRYING 
CASES 

No. Brownie $ .75 

No. 2 Brownie 1.00 

No. 2C' Brownie 1.25 

No. 3 Brownie 1.25 

No. 3A Folding Autographic Brownie. . 1.25 

No. 1 Autographic Kodak Jr 2.75 

No. lA Autographic Kodak Jr 3.00 

No. 2C Autographic Kodak Jr 3.00 

No. lA Autographic Kodak 3.00 

No. 3 Autographic Kodak 3.00 

No. 1 Autographic Kodak Jr., imitation 

leather 2.00 

No. lA Autographic Kodak Jr., imitation 

leather 2.00 

No. 2C Autographic Kodak Jr., imitation 

leather •.••:•• ^.25 

No. lA Autographic Kodak, imitation 

leather 2.00 

No. 3 Autographic Kodak, imitation 

leather •.••:•• 2.25 

No. 3A Autographic Kodak, imitation 

leather 2.50 

No. lA Autographic Kodak Special.... 3.75 

No. 3 Autographic Kodak Special 3.75 

Discount SsVa^o. 

PRINTING FRAMES 

Brownie No. 1 $ .15 

Discount 4o7o. 

EASTMAN PRINTING FRAMES: 

2^ X 454 30 

Zy2 X Sy2 30 

3^ X 4!4 30 

3J4 X 5^ 30 

314 X dVz (for plates) 35 

4 X 5 30 

5 X 7 40 

Discount 50%. 

Lots of 100 assorted 50 and 10%. 

KODAK DOUBLE PLATE HOLDERS 

For No. 3 Folding Pocket Kodak 

(3J4 X 414) $ 1.25 

For No. 4 Bullet Special (Old Style) 
For No. 4 Bullet Special (Model C), No. 

4 Cartridge Kodak, 
No. 4 Eastman Plate Camera, No. 4 

Screen Focus Kodak, or 

No. 4 Folding Pocket Kodak (4 x 5) 1.25 

For No. 3A Folding Pocket Kodak or 

No. 3A Special Kodak (314 x5^)... 1.25 

For No. 4A Kodak (4-4 x SJ^) 1.50 

For No. 5 Cartridge Kodak (5x7) 1.50 

Discount 33Ys%. 

TRIPODS 

Bulls-Eye $ 1.75 

Standard 2.50 

Discount 40%. 

TRIMMERS AND TRIMMING 
BOARDS 

No. 2 Eastman Trimming Board $ 6.00 

No. 4 Eastman Trimming Board 10.00 

Discount 40%. 



EASTMAN TRIMMER: 

No. 10 $ 7.00 

No. 1.') 10.00 

No. 20 14.00 

Discount ii%%. 
Lots of I dos. assorted ssl-; and 10%. 
R. O. C. TRIMMER: 

No. 1 $ 1.75 

No. 2 2.00 

No. 3 2.50 

No. 4 3.00 

Discount SsVsVo. 
Lots of I dos. assorted 33% and 10%. 

Brownie Developing Box No. 2 $ 1.50 

Discount 33y-i°?o. 

TRANSPARENT TRIMMING GAUGES: 

For Kodak Trimming Board No. 2. . . .$ .35 

For R. O. C. Trimmer No. 3 $ .35 

For R. O. C. Trimmer No. 4 .35 

Discount 33Va%- 

EASTMAN ADJUSTABLE LENS HOOD: 

No. $ 1.75 

No. 1 2.25 

No. 2 2.75 

Discount 40%. 

Brownie Enlarging Camera Illuminator. .$ 3.50 

Discount 33Vs%. 

Desk Box for Studio Register System..$ 1.25 

Discount 2S%. 

PRINT ROLLERS: 

Kodak Print Roller, double, 6 inch...$ .7.') 

Flexo Print Roller, single, 4 inch. . . .25 
Discount iJ%%. 

Eastman Print Roller, single 3.00 

Eastman Print Roller No. 1, double.. 3.00 
Discount 40%. 

EASTMAN TRANSPARENT BACK SWIVEL 
PRINTING FRAME: 

S X 8 $ 7.50 

10 X 10 9.00 

Discount 2$%. 

ROCHESTER OPTICAL DEPART- 
MENT GOODS 

Premo Junior No. 1 $ 2.50 

Premo Junior No. lA 3.50 

Premo Junior No. 3 4.50 

Premoette Jr. No. 1 6.00 

Do., with Planatograph Lens 8.00 

Do., with Kodak Anastigmat Lens, f.7.7 13.00 
Premoette Senior, 2i/<x4i4. Kodak B.B. 

Shutter. Rapid Rectilinear Lens.... 12.00 

Do., 3J4x4^ 12.00 

Do., 314x51^ 15.00 

Do., with Kodak Anastighat f.7.7 lens, 

21^x414 17.00 

Do., 3^x454 17.00 

Do., 314x554 20.00 

Cartridge Premo No. 00 1.00 

Cartridge Premo No. 2 2.50 

Cartridge Premo No. 2-A 3.50 

Cartridge Premo No. 2-C 4.50 

Folding Cartridge Premo No. 2 C.50 

Do., with Rapid Rectilinear lens 8.00 

Folding Cartridge Premo No. 2-A 8.00 

Do., with Rapid Rectilinear lens 10.00 

Folding Cartridge Premo No. 2-C 10.00 

Do., with Rapid Rectilinear lens 12.00 

Folding Cartridge Premo No. 3-A 11.00 

Do., with Rapid Rectilinear lens 13.00 



KODAK TRADE CIRCULAR. 



Premo No. 8, 4x5 $ 17.50 

Do., 354x5^ 18.50 

Do., 5x7 22.50 

Do., with Kodak Anastigmat f.7.7 lens, 

314 X 5=/^ 23.50 

Premo No. 13 18.00 

Do., with Kodak Anastigmat lens, f.7.7 23.00 
Do., with Compound Shutter and Bausch 

& Lomh Kodak Anastigmat lens, f.C.3 38.00 
Do., with Optimo Shutter and Bausch 

& Lomb Kodak Anastigmat lens, f.6.3 48.00 
Do., with Bausch & Lomb Special Anas- 
tigmat lens, f.6.3 39.00 

Do., with Kodak Anastigmat lens, f.6.3 43.00 
Do., with Bausch & Lomb Tessar Series 

lib lens, f.6.3 . 57.00 

Do., with Bausch & Lomb Tessar Series 

Ic lens, f.4.5 59.00 

Premo No. 9 3j4x5^ 35.00- 

Do., 4x5 35.00 

Do., 5x7 40.00 

Do., with Kodak Anastigmat f.7.7 lens 

3^x5iX 40.00 

Do., 4x5 40.00 

Do., with Kodak Anastigmat lens, f.6.3 

and Optimo Shutter 3^x5^ 63.00 

Do., 4x5 63.00 

Do., with Bausch & Lomb Kodak Anas- 
tigmat lens, f.6.3 and Optimo Shut- 
ter, 3^x5J^ 69.50 

Do., 4x5 69.50 

Do., 5x7 • 88.50 

Premo No. 10, 5x7 75.00 

Do., with Bausch & Lomb Kodak Anas- 
tigmat lens, f.6.3, and Optimo Shutter 124.00 
Do., with Bausch & Lomb Protar Series 

Vila lens and Optimo Shutter 156.00 

Discount 40%. 

R. O. C. View Camera, 5x7 $ 17.50 

Do., 6i^x8j4 20.00 

Do., 8x10 22.50 

R. O. C. View Outfit, 5x7 35.00 

Do., eyixSyi 45.00 

Do., 8x10 53.00 

Empire State View Improved 11x14. . . . 60.00 

Eastman View Camera No. 1, 5x7 28.00 

Do., eyixsyi 30.00 

Do., 8x10 32.00 

Eastman View No. 1 Outfit, 5x7 45.00 

Do., 61^x8^ 54.00 

Do., 8x10 62.00 

Do., with Rapid Rectigraphic instead of 

Symmetrical lens, 5x7 56.00 

Do., dVixSyz 66.00 

Do., 8x10 76.00 

Eastman View Camera No. 2, 5x7 35.00 

Do., 61/^x8^ 38.00 

Do., 8x10 40.00 

Do., 7x11 45.00 

Eastman View Camera No. 2 Outfit, 5x7 52.00 

Do., 61^x8^ 62.00 

Do., 8x10 70.00 

Do., 7x11 75.00 

Do., with Rapid Rectigraphic instead 

of Symmetrical lens, 5.x7 63.00 

Do., 6i^x8J^ 74.00 

Do., 8x10 84.00 

Do., 7x11 89.00 

Discount 40%. 

PREMO PLATE HOLDERS 

3^x414 $ 1.35 

SUxdYi 1.25 

4x5 1.25 

5x7 1.50 

Discount 33Vs%. 



EASTMAN VIEW PLATE HOLDERS 

•J-^'i' $ 1.50 

6K'x8i4 1.60 

■^xU 1.75 

SxlO 1.75 

Discount 33%%- 

UNIVERSAL PLATE HOLDERS 

5x7 $ 1.50 

oy-xsy. 1.60 

SxlO 1.75 

Discount 33\<i%. 

R. O. C. PLATE HOLDERS 

5x7 $ 1.25 

ayxsy^ 1.35 

SxlO 1.50 

Discount 33Vi%- 

EASTMAN PORTRAIT FILM 
HOLDERS 

5x7 $ 1.25 

eyxSYi 1..3.5 

7x11 1.50 

SxlO 1.50 

Discount JjV3%. 

PREMO CARRYING CASES 

For Premo Jr. No. 1 $ i.OO 

Do., No. lA 1.00 

Do., No. 3 1.25 

Sole Leather Carrying Case, with strap, 

for Premoette Sr. No. lA 2.75 

Do.j for Premoette Sr. No. 3 2.75 

Do., for Premoette Sr. No. 3A 3.50 

Carrying Case with Shoulder Strap for 

No. 2 Cartridge Premo l.io 

Do., for No. 2C Cartridge Premo 1.35 

Do., for No. 3A Folding Cartridge Premo 1.35 
Discount 40%. 

COMBINATION TRIPOD 

No. 2J^ $ 3.50 

No. 3 4.00 

No. 4 5.00 

Discount 33y37o. 

PREMO NEGATIVE RACKS 

No. 1 $ .25 

No. 2 35 

Discount 40% — No quantity price. 

ADVANCED 

On Oct. 5th we made the fol- 
lowing advances in the list prices 
of R. O. C. Post Card Cameras 
and Extra Reversible Racks. 

R. O. C. Post Card Cameras - $15.00 
Extra Reversible Backs, either 

3X x4'4:, 3X X 5.J^ or 4x5 - 3.00 
Extra Reversible Back 5x7 - 3.50 
Discount 40%. 



r^yju/\rs. i i\i\lj r^ >^ i :v\„ u i^^"viv. 



CHEMICALS ADVANCED 

We were obliged to advance the 
selling prices of the following 
chemicals, Sept. 28, just after the 
Kodak Trade Circular for October 
went to press : 

MURIATIC ACID C. P. 

1 oz. bottle $ .23 

X lb. " 29 

^ lb. " 37 

1 lb. " 45 

Discount, 33>^%. 

SULPHURIC ACID C. P. 

1 oz. bottle $ .23 

X lb. " 32 

>^ lb. " 38 

1 lb. " 48 

Discount, 33>^ '-/r . 

TARTARIC ACID 

1 lb. l)ottle $1.50 

Discount, 33^ fc. 

ALUM CRYSTALS 

1 lb. carton, . . . . $ .25 
Discount, 33>^%. 

ALUM POWDERED 

1 lb. carton, . . . . $ .25 
5 lb. tin, .... 1.20 

Discount, 33';%. 
50 lb. lots assorted, 33':( and 10%. 
100 lb. drum, 14c net per lb., f. o. b. 
Rochester, N. Y. 

ALUMINUM CHLORIDE 

1 oz. l>ottle $ .20 

Discount, 33',%. 



POT. CARBONATE 

', lb 

lib 

Discount, 33j 



% 



$1.10 
2.10 



LEAD NITRATE 




1 oz. bottle, . 


$ .15 


1 lb. " ... 


.50 


Discount, 33yifo. 




MERCURY BICHLORIDE 




1 oz. Ijottle, . 


$ .29 


X lb. " . . . . 


98 


>^ lb. " ... 


1.85 


1 lb. " ... 


3.60 


Discount, 33'/.,% . 




POT. BROMIDE 




1 oz. can. 


$ .20 


Xlb. " ... 


.60 


>4 lb. " 


1.10 


1 lb. " ... 


2.10 


5 lb. tin, 


10.30 


Discount, 33>^%. 





$ .49 
1.67 
3.20 
6.25 



> .13 
.20 
.25 
.40 

1.75 



POT. FERRICYANIDE 

1 oz. bottle, 

Xlb. '• 

Klb. " 

lib. '• ... 

Discount, 33',fc. 

SODIUM BISULPHITE 

1 oz. bottle, 
X lb. " 
>^ lb. " 
1 lb. 
5 lb. can. 

Discount, 33 'i>. 

Oct. 5th. 
SODIUM HYPOSULPHITE 

.Shipped in kegs and barrelsdirect 
to dealers from New York store- 
house will be supplied at the follow- 
ing prices : 

Net Per 
Keg 

Carload lots. Pea Crystal (350 kegs) $1.65 
Granular 1.70 

100 kegilots. Pea Crystal 1.70 

Granular 1.75 

25 keg lots, Pea Crystal 1.70 

Granular 1.75 

10 keg lots, Pea Crystal 1.80 

Granular 1.85 

5 keg lots. Pea Crystal 1.80 

Granular 1.85 

Quotations on one and two keg lots of 
Pea Crystal and Granular remain as here- 
tofore. 

Per 
100 lbs. 



Barrels witli carload lots (350 Ibs.j 

Pea Crystal 

Granular 
Barrels with 100 keg lots (350 lbs.) 

Pea Crystal 

Granular 
Barrels with 25 keg lots (350 lbs.) 
or less when desired exclusive of 
keg lots. 

Pea Crystal 

Granular 

Supplied in kegs and barrels as listed 
direct to dealers in Chicago and San Fran- 
cisco branch territory, f. o. b.. East 
Chicago, at a net advance of 15 cents per 
cwt. Refer such orders to Chicago 
Branch. 



$1.55 
1.60 

1.60 
1.65 



1.70 
1.75 



KODAK TRADE CIRCULAR. 



SODIUM HYPOSULPHITE, Confd. 

The above prices are subject to 
the usual 2% cash discount and 
are figured f. o. b. New York, N.Y., 
or East Chicago, as ordered. All 
other orders, however, should be 
forwarded to factory, Rochester, 
N. v., except from dealers in New 
York branch territory. 



THE NEW PRICES 

We can't keep them down any 
longer. Increased labor cost, in- 
creased cost of materials, increased 
cost of everything that goes into 
the make-up of a camera, to say 
nothing of the direct war tax on 
the cameras themselves, ha\e at 
last proved too much for us. We 
have got to pass them along to the 
final consumer. Immediately 
following the outbreak of war in 
Europe, our export trade increased 
.enormously. Then came along al- 
so a big increased home consump- 
tion. How the wheels did whirl. 
For the past three years we have 
made cameras in such quantities 
as they never were made before. 
In the face of rising costs of labor 
and material we have, therefore 
been able to keep our selling price 
at the old level because of de- 
creased "over-head" and a willing- 
ness to sacriface a part of our 
profit. 

But it can't be done any longer. 
The big costs are too big. The new 
prices are published herewith. 
They have been advanced but a 
study of them wnll show the ad- 
vances to be so moderate as to 
clearly indicate that we have 
raised them only from necessity — 
not because of opportunity. 



FILTERS ADVANCED. 

We made the following advances 
in prices of Wratten & Wainwright 
Filters, Oct. 4th : 

WRATTEN & WAINWRIGHT 
FILTERS: 

^Mounted circles in light metal 
cells B glass. 



1 

IX 

2 

2^ 

3 



inch 
inch 
inch 
inch 
inch 
inch 
inch 
inch 
inch 
inch 



$1.60 
1.70 
1.90 
2.10 
2.20 
2.30 
2.80 
3.00 
4.00 
5.00 



Larger sizes will be made special 
only and quotations will be given 
on request. 

Discount, 33}ifr. 



WRATTEN "M" FILTERS: 

2 inches square, set of nine in 

gelatine film . . . $ 2.50 

2 inches square cemented in 

glass .... 1.40 

2 inches square cemented in 
glass, set of nine in leather 
case .... 14.00 

4 inches square cemented in 

glass .... 4.50 

4 inches square cemented in 
glass, set of nine in leather 
case .... 40.00 

Discount, 33','%. 



HYDROMETERS 

ADVANCED 

It became necessary, Oct. 5th 
to advance the list price of East- 
man Tested Hydrometers and 
until further notice the prices will 
be as follows : 

List Price, - - - $1.25 

Discount 33>^;^; . 

Gross lots 33)4 and 10%. 



KUUAK iKAUh. UiKLULAK. 



BRASS FORMS : 

Owing to advances in the cost 
of the metal it became necessary 
to readjust the prices of Brass 
Forms, Oct. 9th : 



No. 


00 

1 


Ova] 


1^8x2 

2x2^, old %'Cah 


. $ .50 

i- 


net 








.55 


No. 


' 2 


Ova 


3x4 1 16, )i Cab 


i- 


net 








.65 


No. 


' 3' 


Ovci 


1 3x7, 16' X 4-15 1 


6, 


Cabine 


t, . 




.70 


No. 


4 


Oval 


2-5' 16x3-7 16 


.65 


" 


5 


" 


3-3<x5^ 


.95 


" 


6 


" 


4^x6 . 


1.00 


" 


9 


Circle 2% inches . 


.65 


" 


10 




3 inches . 


.65 


" 


11 




?)\i inches . 


.65 


Style 


A 


Oval 1-7 16x2-7 16 


.50 


" 


B 


" 


l-^x3ys 


.55 


'• 


C 


'• 


2-9 16x5-1 16 


.65 


" 


D 


" 


1-^x2-11 16 


.50 




E 


" 


2^x4 . 


.65 


" 


F 


" 


2^x5-1 16 . 


.65 


" 


G 


" 


2>^x5-f^ 


.75 


" 


H 


" 


1-13 16x3-9/16 


.55 


" 


J 


" 


2^x5-3 16 . 


.65 


" 


K 


" 


3-1 16x6-^ . 


.75 


" 


L 


•' 


1^x2-11 16 . 


.50 


" 


M 


" 


2>^x3>^ 


.55 


" 


N 


" 


1,5^x1^ 


.50 


•' 





" 


4Xx6;4 


. 1.60 


" 


P 


" 


5x7 


. 1.70 


" 


Q 


" 


6x8 


. 1.85 


" 


R 


" 


7x9 


. 2.10 


" 


S 


" 


8x10 


. 2.35 



Discount, 40% . 



"READY-TO-USE" 
DEALER ADVERTISEMENTS 

You will receive, shortly, a 
circular illustrating about ten 
"ready-to- use" dealer advertise- 
ments for your holiday and winter 
advertising. This "ready-to-use" 
idea is a new departure for us and 
unique, in that each one of these 
advertisements gives publicity to 
some of the other goods you sell, 
as well as Kodaks. We have tried 



to make the Series attractive and 
eye-compelling and it remains for 
you to determine whether these 
advertisements are going to be the 
huge success we expect of them. 
For a number of years, we have 
supplied cuts of illustrations only, 
and suggested the copy that could 
be used, but the printer has often 
given you a bad typographical 
display, with the result that you 
did not get the attention value or 
action out of the advertisement 
that you were entitled to receive. 
We believe the keynote of good 
advertising is simplicity and uni- 
formity. These are the funda- 
mental ideas behind Kodak adver- 
tising and no one can say that 
it has not succeeded. In the 
" Dealer Service Series" we have 
carried out the same idea — we 
ha\'e offered the services of our 
advertising department for your 
business. 

We have classified our dealers 
as best we can, and prepared 
separate advertisements to fit the 
business, such, for instance, as 
Sporting Goods, Stationers, Drug- 
gists etc. There's nothing for 
your printer to do but insert your 
firm name and address. 

When you receive the cut sheet, 
sit right down and order the 
advertising cuts you need (order 
by number) so that we can antici- 
pate the demand and get them to 
you in time for your Christmas 
advertising. The cuts are sent 
gratis. 



CHANGE IN DISCOUNT 

The discount on Ruby and 
Orange Glass was reduced on Oct. 
Sth to 40 and 10%. The list 
prices remain the same. 



KODAK TRAUL LlKLLl.AK. 



BELT CASE FOR NO. i 
PREMOETTE JR. 

The No. 1 Premoette Jr. is so 
small and compact as to be a par- 
ticularly desirable camera for the 
use of soldiers or sailors, and in 
order to make it more convenient 
to carry we have made up an attrac- 
tive tan sole leather Belt Carrying 
Case. As its name implies, the 
case is carried on the belt by- 
passing the latter through slits in 
the case. 

Anticipate your demands and 
have plenty of them on hand ready 
for the call. 

PRICE 

Belt Carrying Case for No. 1 

Premoette Jr. . . . $2,50 
Discount 40^. 



Prints to the boys, comes the 
".Service Photo Case" which is a 
convenient means for carrying the 
prints. The boys need this sort 
of thing and you should find a 
ready market for them. They are 
made of brown imitation leather, 
are durable and either size will 
accommodate three print sizes. 
If leather is preferred the Pocket- 
foto is just the thing. 

PRICES 

Service Photo Case : 

Size A — For IVt. x 4K prints, with 
extra mat for Vest Pocket or 
2% X Zyi prints, . . . $ .75 

Size B — For 3^ x 5>^ prints, with 
extra mat for 2% x 4% or 3^ x 

4X prints 90 

Discount 40%. 



PHOTO CASE FOR 
SOLDIERS 

They're a long way from home 
— Our Boys, whether they are a 
few miles back of the trenches or 
in training camps here doesn't 
matter, they experience at times 
the same monotony — the same 
homesickness that is acknowl- 
edged to be the worst enemy to 
army or navy morale. It is the 
duty of those of us who cannot 
go — the duty of the families and 
friends of these boys to keep them 
cheerful and nothing will help 
more than Kodak pictures. 

This is the message we have 
driven home repeatedly to the 
public in the last few months and 
there is no doubt that this pub- 
licity has broughta greater demand 
for Kodaks and Kodak supplies. 

Right in line with this move- 
ment to get people to send Kodak 



NO ALLOWANCE FOR 
DAMAGE 

We are sometimes called upon 
to make replacements for damaged 
hard rubber goods. 

In the future such will not be 
allowed, as all our goods are care- 
fully packed by experienced pack- 
ers, and we disclaim all responsi- 
bility after the goods are placed in 
the hands of the transportation 
company. 

Only goods defective in manu- 
facture will be replaced, other 
claims for damage should be made 
to the transportation company, at 
the time the goods are receix'ed. 



DISCONTINUED 

Hereafter we will be unable to 
supply the Kodak Automatic Shut- 
ter. Thisislisted as aspecial equip- 
ment for Nos. 3 and 3A Kodaks 
with R. R. lenses, and 3A Kodak 
with /" 7.7 lens. 



i 



Kodak Pictures 

from Home 



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mt-rJ 














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V' 


'd 




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^r"^ 


Kccj 


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K<K 


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hii^\ 


lor 


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rlic ^,lkc nt 
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on slii|ihn.iii.l 


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and 


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ff 





RICMAKI) ROi: ik (X).. 1201 Ikiioi) Ammi 



Street Car Sign Xo. 796. 



Kodak knows 

no dark days 

With the Kodak Mash 
Sheets and I h)!der, Nour 
kodak alw a\s is at Noiir 
ser\ iee. 



RICHARD ROi: c^ CO., 1201 Tkii'..!) Am\i 



Street Car Sign No. 797. 




Cet tJbe 
CMdieu 

EOBAE 



i^- 



J/ 



Street Car Sign No. 798. 

rufnrr.R vnrrrf rAJt Mrrzjsis: Arniv 



FOR TRADE ClRCULATIOy ONLY. 



Eastman Kodak Company 

Trade Circular. 



FOR YOFR rXTERFSTS AX/) OCR OI('.\ 



Vol. XIX., No. 1 



"ROCHESTER 



December, 1917 



"Over the Top." 



Let's go "over the top" this 
Christmas. There never was a 
l^etter chance ; never a bigger 
issue. There are thousands of our 
boys in training camps, on the 
high seas and even in the trenches. 
What is Christmas going to mean 
to them without a message from 
home, and how can a message 
from home be translated into real 
sympathetic action, better than 
with Kodak pictures of home, 
from home ? We at home, are 
giving and doing all we can to 
keep our boys cheerful. It's a 
nations job — it' s our job — it' s your 
customer's job and we are all 
equal to it. 

There never was a stronger ap- 
peal to Kodak; never a bigger 
incentive, nor a greater cause. 
Drive it home at every opportun- 
ity that Kodak pictures with their 
sentiment and heart tingles, are 
the greatest gifts the soldiers and 
sailor boys can receive. 



You are armed with effecti\e 
literature; with car signs and you 
will have received by this time a 
beautiful set of window cards — 
Kodak, Graflex and Premo — with 
which to tell the story. 

And lastly, we sent you a few 
days ago a booklet showing eleven 
carefully prepared dealer acher- 
tisements for your local news- 
papers. These advertisements are 
unique in that they talk about the 
other goods in your store, as well 
as Kodak goods (See back cover). 
They are all ready for the press as 
soon as your i:)rinter sets in your 
name and address in the space at 
the bottom, and they're free for 
the asking. Order by numbers. 
You will find the number at the 
bottom of each cut in the booklet, 
"Eleven Business Talks with Your 
Customers." 

Order to-day Ix-fort' it's too lati". 

Let's go "owr the top." 



KODAK TRADE CIRCULAR. 




THE KODAK SELF TIMER. 
" It presses the button " 

With the Kodak Self-Timcr 
there's plenty of time for the one 
who is taking the picture, to get 
into the group and strike the right 
attitude before the self-timer clicks 
the shutter. The time between 
the release of the Self-Timer and 
the actual clicking of tHe shutter 
is controlled by the air-lock screw 
at the bottom and delayed speeds 
of approximately one-half second 
to three minutes may be had l^y 
turning the screw to the left or 
right. The Timer, of course has 
no influence whatsoever on the 
shutter speeds, it being simply a 
means of releasing the shutter with- 
out the aid of the operator. 

There has been a very consider- 
able demand for a de\ice of this 
kind and no doubt many of your 
customers will want them. 

Send us your order early so that 
the Christmas group pictures can 
be made this year with the Kodak 
Self-Timer and include the one 
that has usually been left out of 
the family group. 

Kodak Self Timer, - - $1.25 
Discount, 33';,. 



V. p. KODAK FITTED 
WITH R. R. LENS 

And now a Rapid Rectilinear 
lens for the little Vest Pocket 
Kodak. 

This fills the gap between the 
single lens equipment and that of 
the anastigmats; it drives honn' 
another powerful argument in 
fa\-or of the V. P. Kodak. In 
every detail of construction e.xcept 
in lens equipment, it is just like 
the .*?7.00 V. P. K., having the 
same length of focus as the single 
lens and the body is all-metal with 
a black enamel finish. 

W'e fully expect to be over- 
whelmed with orders for this eciuip- 
ment and just as soon as we can 
get the machinery under motion 
to let the public know about it 
through our magazine ad\'ertising 
campaign, you are going to be 
kept busy selling them. 

Don' t underestimate the de- 
mand, for every "boy" leaving 
for the training camp is a possible 
customer and the parents of the 
"boys" who have already gone 
may want to send them Vest 
Pocket Kodaks with R. R. lens 
(■(luipments. 

The specifications except the 
lens are the same as for the $7.00 
V. P. K. 

PRICE 

Vest Pocket Autographic Kodak, 
with Rapid Rectilinear lens 
Speed U. S. 8, - - - - $8 50 
Discount 33!<3 % 



The demand for enlargements from the amateur' sown 
negatix'es is steadily on the increase. Here is your 
op])ortunity to suggest the new Kodak P^nlarging Out- 
fit, or the Brownie P^nlarging Camera. 



KODAK TRADE CIRCULAR. 



NEW BELT CASES. 

KHAKI BELT CASE FOR 
VEST POCKET KODAK 

With the new Khaki Belt Case, 
here illustrated, the little Vest 
Pocket Kodak may be carried with- 
out encroaching on other carrying 
accommodations and in perfect 
security. It solves the problem of 
Kodak space for anyone on a' 
hunting, fishing or canoeing trip, 
or on any occasion where space — 
even for the V. P. — is limited. 

The case is made of Khaki; is 
strengthened on the sides_ with 
leather and as its name would 
imply, has a slit in the back to 
permit the belt to be inserted. 

Do not wait to order them when 
you get the request. Have them 
on hand and suggest them to those 
that you know have Vest Pocket 
Kodaks. 

Khaki Belt Case for V. P. Kodak $.75 
Discount 33^% 

BELT CASE FOR NO. 1 
AUTOGRAPHIC KODAK JR. 

There has been a demand for a 
belt carrying case for the No. 1 
Junior since this little instrument 
is so small and light as to be easily 
carried in that way. The case 
makes it possible to carry — and 
easily — this Kodak on hunting or 
canoeing trips without crowding 
anything else out of the equip- 
ment. 

Like the Belt Case announced 
in September 1916, for the V. P. 
K., it is made of russet color sole 
leather — is very durable, neat and 
attractive. 

Have a stock of them ready tor 
the call. 





Belt Case for No. 1 Kodak Jr. 
Discount 33/3 fc 



$2.75 



Khaki Belt Case for V. P. K. 

CHEMICALS ADVANCED 

On October 27th we advanced 
the selling prices of the follow- 
ing : 

SODIUM SULPHITE (DES.) 

Bottle - - - - 1 II). $ .35 

" - - - - 5 lbs. 130 

Can . - - - 1 lb. .27 

- - - - 5 lbs. 1.10 
Tin - - - - 25 lbs. 5.25 

Discount, 33';'%. 

Wood Drum - - 100 lbs. 

per lb. .12>^net 

SODIUM ACETATE : 

Bottle - - - - loz. $ .15 

- - - - X lb. .25 

. - - - y. lb. .40 

- - - - 1 lb. .75 
Discount, 33'( % . 

SODIUM BICARBONATE: 

Carton - - - - 1 lb. $ .15 
Discount, 33^4 9'c- 

ARTURA SEPIA SALTS: 

Cartridge - - - - - $ .20 

Box of 6 cartridges - - - 1.00 

Discount, 33yifo. 



KODAK TRADE CIRCULAR. 




NEW CASE FOR PREMO 
NO. 9 

We are prepared to supply Imita- 
tation Leather Carrying Cases for 
Premo No. 9 as follows : 

PRICE 

Imitation Leather Carrying Case 
for Premo No. 9, and five hol- 
ders, 4x5 - - - - - $3.00 
Do., 3Xx5K - - - - 3.00 

Do., and four plate holders, 5x7 3.50 
Discount, 40/?). 




THE KODAPOD. 

Very often carrying space is too 
limited to take along a tripod and 
a little Kodapod tucked away in 
the pocket will answer the purpose 
just as well when a tree, fence, or 
similar object is near at hand. 

The Kodapod is held in place 
firmly by a strong spring, the jaws 
having a grip like a bull dog. By 
means of the clamping screw (not 
shown in the illustration) the ball 
may be loosened to allow the cam- 
era to be adjusted to the correct 
vertical, or horizontal position. 

There are a good many of yotu- 
customers who will want the Koda- 
pod if you give them an opportun- 
ity to see it. 

How many can we send you? 

PRICE 

Kodapod, . - - $1.25 

Discount, SV/iVc . 



A FREE COURSE IN 
KODAK FINISHING 

Enlist now in the better customer 
service offered by our Educational 
Department. Send the manager 
of your Kodak Finishing Depart- 
ment to us and let us give him 
some "pointers" on the latest 
efficiency methods in developing 
and finishing. The course is free 
— the use of the materials is free. 
There's just one stipulation, he 
must come to Rochester as tke 
course is not a correspondence coiirse. 

We cannot be satisfied with good 
enough these days, it must be the 
best. 

Enroll now, addressing your 
application to: Educational De- 
partment, Eastman Kodak Co., 
Rochester, X. Y. 



HELD UNTIL CHRISTMAS 

Kodakery subscriptions receix'cd 
by us between December 15th and 
Christmas, will be held until after 
Christmas, before mailing the first 
number of the magazine. 

The reason is perfectly ob\ious 
since you will sell a lot of cameras 
intended for Christmas presents. 



KODAK TRADE CIRCULAR. 



NEW SIZE X-RAY DEVELOP- 
ING POWDER 

There has been a considerable 
demand for Eastman X-Ray De- 
veloping Powders in a smaller size 
which would be suitable for mak- 
ing 6 ounces of solution instead of 
12 ounces to a powder. 

We are now prepared to supply 
Eastman X-Ray Developing Pow- 
ders Xo. 1 which may be used for 
the developing of Dental F'ilms. as 
well as complying with the smaller 
demands for a developer for plates 
and films in regular X-Ray. work. 

If anyone in your vicinity is do- 
ing this class of work you should 
have a supply of these powders on 
hand. Let them know that this is 
a new size and will prove econ- 
omical, where small quantities are 
to be developed at a time. 

PRICE 

Eastman X-Raj' Developing Powder 
No. 1 : 
Package of 6 powders, each Powder 

sufficient for 6 ozs. of solution - $.50 
Discount, 2>3]/i'/c . 



ORDERS FOR X-RAY 
DEVELOPING POWDERS. 

In order to avoid confusion in 
the orders for Eastman X-Ray 
Developing Powders, we will, in 
the future bill the small package 
(announced in this issue) as No. 1; 
the medium size package contain- 
ing six powders, each powder suf- 
ficient to prepare 12 ozs. of solu- 
tion, as No. 2 and the large pack- 
age sufficient for one gallon of 
solution, as No. 3. 

Please arrange to order by num- 
ber so that there may be no mis- 
takes made in filling your orders. 



ORDER DENTAL FILMS 
AS LISTED. 

PLastman Dental X-Ray P^ilms 
are packed in one dozen pairs 
and in three dozen pairs. 
Some dealers do not seem to un- 
derstand this and order these films 
by the gross, counting 24 films 
in each package of one dozen pairs. 
There are others who also order 
by the gross, but consider that 
one dozen pairs are equivalent to 
one dozen films in the gross order. 

This is confusing and often we 
have to write to find out whether 
it was the dealers intention to 
order a gross of films or a gross of 
pairs. 

To avoid all this uncertainty 
and delay in filling the orders, 
please orcler in packages of dozen 
pairs as listed in the Condensed 
Price List. 



FREIGHT AND EXPRESS 
SHIPMENTS. 

FREIGHT 

Everyone of us must appreciate 
that at this time, freight shipments 
are unusually heavy and when 
such conditions prevail there are 
bound to be delays that are un- 
avoidable. 

Go\ernment shipments are espec- 
ially heavy and these take pre- 
cedence over all others. Food 
supplies and perishable goods come 
next and lastly merchandise. The 
result is that merchandise is often 
pretty seriously delayed. W'e are 
doing all in our power to eliminate 
such delays and we appreciate 
that no one can be seriously 
blamed if delays do occur under 
such conditions. And in the try- 
ing winter months that are before 
us we must one and all learn to 



KODAK TRADE CIRCULAR. 



exercise patience and not expect 
from the over-burdened transpor- 
tation companies the service they 
are prepared to give under normal 
conditions. In some cases it is 
necessary to route shipments in a 
round-about way, as a good many 
cities are embargoed for varying 
periods on a direct railroad line, 
but open on one that is more or 
less indirect. 

We are receiving, continually, 
request for tracers to ascertain the 
delays. As a matter of fact \vc 
must get accustometl to these de- 
lays and tracers do not always 
gi\'e the desired result. 

Let us all be patient and try to 
understand that conditions are now 
abnormal and that the best way to 
meet the situation is to order 
goods a week or two earlier than 
we would under ordinary circum- 
stances. 

EXPRESS 

Express shipments arc uncertain 
too. Practically the same condi- 
tions are encountered as with 
freight shipments so far as delays 
are concerned. 

A great many of our express 
shipments consist (^f more than 
one piece. This is absolutely 
necessary in many cases and es- 
pecially so, when chemicals are 
included in the order. Acids and 
chemicals for example, cannot be 
packed with film. And flash goods 
must be packed separately. I^ut, 
when express shipments of more 
than one piece leave our shipping 
department, they go together un- 
der one express receipt and arc 
entitled to one billing and one 
charge for the entire shipment. 
Every package in each separate 
shipment is marked with the in- 
voice number and number of pack- 
ages, or pieces, in the entire ship- 



ment, as (on 2), or (on 3), — the 
numeral denoting the number of 
packages in the shipment — and 
you can tell at once, by referring to 
any one of the packages, how many 
are in the shipment. At any rate, 
they all leave our shipping depart- 
ment together, but, as it is sometime 
the case, the expressmen do not 
keep the packages together and 
often they are billed separately 
and charged separately. This not 
only means delay in the delivery 
to you but it also means that the 
express company charges you for 
two or more shipments while you 
are entitled to one billing and one 
charge. 

This is, of course, beyond our 
power to correct, but it is always 
advisable to check the number of 
packages in each shipment every 
time and if short take the matter 
up with the express company for 
adjustment. 



PRICE CHANGES 

Please note the revisions in the 
prices of the following and the 
dates on which these changes be- 
came effective. 

PHOTO PASTE 
November 5th 

Packed in glass jars and pails : 

4 oz. glass jar - - - - $ .15 

8oz. " " - - - - .25 

16 oz. ""---- .45 

1 gallon pail - - - - 2.85 

Discount, 33>^%. 

LANTERN SLIDE BOXES 
November 5th 

No. 1— Capacity 60 slides - - $1.75 

No. 2— Capacity 120 slides - - 2.50 

No. 3— Capacity 50 slides - - 3.50 

Discount, 40%. 



KODAK TRADE CIRCULAR. 



STEREO KODAK SELF-TRANSPOS- 
ING PRINTING FRAME 
November 5th 

List Price ----- $2.50 
Discount, 33>^%. 

EASTMAN DEVELOPING BOX 
November 7th 

No. 2 - - - - - - $4.00 

No. 3 - - - - - - 6.00 

Discount, 33^ ff. 

MAJESTIC PRINT DRYERS 
November 1 3th 

No. 1 - - - - - - $32.50 

No. 4 - - - - - - 65.00 

No. 5 - - - - - - 65.00 

Discount. 25%. 

BLACK' PAPER FOR CUTTING 

MASKS 

November 15th 

11 X 14, 100 sheets (net) - - $.60 

R. O. C. TUMBLER GRADUATES 
(MOULDED) 
November 15th 



SOFT LEATHER BAGS-Contd. 

" lA " " " 2.25 

" 2 C " " " 2.50 

" 1 A Autographic Kodak 2.25 

•• 3 " " 2.50 

" 3A " " 3 00 

Discount, 33'A%. 

APRONS 
October 29th 

Rubber— No. 1, 40 inch - - $1.00 

Do.,— " 2, 46 " - - 1.10 

Do.,— " 3, 52 " - - 1.25 

Eastman Laboratory — No. 1, 40 in. 1.00 

Do.,— No. 2, 46 inch - - 1.10 

D0..-N0. 3, 52 •• - - 1.25 
Discount, 30%. 

SLEEVE PROTECTORS 
October 29th 

Eastman Laboratory Sleeve Pro- 
tectors, 14 inch per pair - - $.60 
Rubber, 14 inch per pair - - .60 
Discount. 33>^%. 

EASTMAN PLATE TANK PARTS 

The following revised prices be- 
came effective October 30th : 



2 oz. - - $.15 16 oz. - - - 


$.40 




4x5 


5x7 


8 xlO 


4 " - - .20 24 " - - - 


.65 


Gaskets 


$ .10 


$ .15 


$ .20 


8 " - - .25 32 " - - - 


.75 


Solution Cup - 


2.00 


2 50 


6.00 


Discount, 40% . 




Cover - - - - 


.35 


.60 


1.25 


/'~\ 1 r 




Plate Cage 


1.00 


1.50 


3.00 


Orders tor one gross or more ot 


Loading Fixture - 


.50 


.75 


1.00 


a size will be filled at the following 


Adjustible Kit - 


.60 




1.25 


prices : 




Kit for 5x7 Tank to 
take-434x6;-^ Plates 




1.00 




2 ounce - - $ 9.00 net per 


gross 


Do., 4Mx6K 




1.00 




4 " - - 11.50 " " 




Do.,3Xx5K 




1.00 




8 " - - 14.50 " •' 




Septem - - - 






.15 


16 " - - 27.00 " " 




Retaining Spring - 






.15 


24 " - - 40.00 " " 




Metal Insert 




.15 




32 " - - 48.00 " " 




Discount 


, 25%. 







EASTMAN STUDIO REFLECTOR 
October 24th 

List Price ----- $18.00 
Discount. 40% 

SOFT LEATHER CARRYING BAGS 

October 25th 
For Vest Pocket Autograpliic 

Kodak - - - - - $1.35 
For No. 1 Autographic Kodak 

Special ----- 2.00 
For No. 1 Autographic Kodak Jr. 2.00 



VELOX DARK ROOM LAMP: 
November 24th 



List Price 



Discount, 25%, 



$2.25 



DISCONTINUED 

\\\' have discontinued the Hand 
Bag (Chamoisette) forX'est Pocket 
Autographic Kodak. 



KODAK TRADE CIRCULAR. 




KODAK ENLARGING 
OUTFIT. 

The Kodak Enlarging Outfit is 
a new and thoroughly practical 
instrument for general amateur 
use. It is small in size and so 
compact as to be easily stored. 
When in use, it can be placed on 
any table, desk or shelf. 

Any size enlargement up to the 
size of the easel (14x17) may be 
obtained by moving the camera 
forward or backward from the easel 
and the holder is adaptable for use 
with negati\'es 4 x () inches, or 
smaller. Four jointed spring fingers 
hold the BrcMiiide paj^er in position 
on the easel. 

The approximate exposure for 
an 8 X 10 enlargement on Bromide 
paper, using an average 4x .S neg- 
ative, a 6()-watt ?^Iazda Lamp and 
stop U. S. 8, will be about (30) 
seconds. 

The outfit is supplied complete 
with lens and diaphragm, the larg- 
est opening of which is U. S. 4, 
but the equipment does not in- 
clude the 60 watt Mazda electric 
light bulb intented for use in the 
outfit. 



The illustration shows the Ko- 
dak Enlarging Outfit set up on 
the table ready for use. 

This outfit is just what the ama- 
teur, who does his own enlarging, 
needs. And the amateur finisher 
whose business does not require 
the use of the Eastman Enlarging 
Outfit, will find this one a \aluable 
addition to his equipment. Every 
Kodak Enlarging Outfit you sell 
means bigger sales of Eastman 
Permanent Bromide Paper and the 
chemicals necessary to their devel- 
opment. 

PRICE 

Kodak Enlarging Outfit, - - - $12.00 

Discount, 33>^%. 



ORDER RIGHT NOW 

We have just a few Meridian 
Calendars and Greetings Folders 
left. They're going fast and if 
you can use more of them, you 
can still get them by ordering at 
once. 

Consult the Oc\.oh^x Kodak Trade 
Circular 2.\\<\ be sure that your order 
specifies, not only the number of 
the calendar, but whether ^■ou 
want gray or brown. 



KODAK TRADE CIRCULAR. 



PRICE CARDS AND SLIPS 

PRICE CARDS: 

At the time the prices of cam- 
eras were advanced last month, 
there were, packed ready for ship- 
ment, — in our branches — in dealers 
stores and in transportation, thous- 
ands of cameras with price cards 
in the boxes. These prices have 
been changed and the price cards 
are wrong. 

Please make a mental note to 
destroy all such price cards as soon 
as the boxes are opened. 

SLIP5 SHOWING NEW 
CAMERA PRICES: 

Every Kodak and Premo cata- 
logue that is sent out between 
now and the time the new cata- 
logues (big) are printed next April, 
will have inserted in them, a slip 
showing the new prices of cameras 
and sundries, as of November 1st 
1917. These slips have been pre- 
pared separately for the Kodak 
c atal ogue, Kodak Summer or 
Winter Booklets, the Premo cata- 
logue and Premo Summer or Win- 
ter Booklets. 

If you have any of these booklets 
or catalogues in stock let us know- 
how many of each and we will 
send a sufficient supply of the 
different slips for you to insert in 
each. This will eliminate a lot of 
explaining. 



LANTERN SLIDE SERVICE. 

Two years ago we announced a 
special lantern slide advertising 
service for Kodak dealers. We 
have been supplying these slides 
to a great many dealers and almost 
invariably they have come back for 
more. There are soldier subjects 




SERVICE PHOTO CASE 

Announced Last Month. 



and straight advertising appeals 
— photographically correct and 
attractive, between the reel acts, 
features. 

We put these slides out in sets 
of six, as the dealers usually wish 
about a six week's run, using each 
slide for one week and then chang- 
ing. 

If you have not already taken 
achantage of this kind of advertis- 
ing, gi\-e it a trial. 



FUTURE DELIVERY 
ORDERS 

Because manufacturing and 
transportation conditions are as 
they are, we will be unable to 
accept orders for future delivery 
of any of our products at the prices 
prevailing at the time the order is 
gixen; provided the prices advance 
before delivery of the goods. In 
other words, the billing prices will 
be subject to our selling prices, at 
the time the order is delivered. 

This also applies in instances 
where dealers order goods for the 
following month's account. All 
prices depend on conditions and 
are subject to change without 
notice. 



10 



KODAK TRADE CIRCULAR. 



REPAIR DEPARTMENT 
NOTES 

INVENTORY 

In a few days it will be time to 
start the inventory and that is your 
opportunity to examine critically 
every camera you have in stock. 

Give instructions to those who 
are taking the inventory to make 
sure that no camera in need of re- 
pairs goes back on the shelves. 
Open the camera - try the shutters 
at every speed — see that the lenses 
have not been tampered with 
open the back and be sure that the 
camera is right and just as you 
would want it, if you, instead of 
your customer, were to buy it. If 
anything is wrong and you can ii.x 
it yourself — do it before it gets 
back into stock. If you cannot 
repair it, send it to us iiozv. 

INSTRUCTIONS ON REPAIRS 

Don' t think of sending a camera 
back to us for repairs without per- 
fectly clear instructions as to just 
what is wrong. It is not difficult 
to imagine the extra work involved, 
when a number of cameras are re- 
turned and no instructions accom- 
pany them. 

Remember! If a camera, by any 
chance, passes our rigid inspection 
and is shown to be defective it will 
be repaired free of charge. Also 
if the camera has been used but 
never worked right, there will be 
no charge. But if the repairs are 
required as a result of carelessness 
on the part of the operator, a 
charge is made for the time re- 
quired to make it right. 

IVhateTer the trouble may be, do 
not fail to send full instructions, so 
that the camera can be properly 
identified. 



DON'T TRANSPOSE LENSES 

We have said this many times 
and yet it seems beyond belief — 
eight cameras came to our repair 
department in one week and the 
only trouble with any of them was 
that lenses in each case had been 
changed about. 

You wouldn't think of going to 
your optician and picking out a 
pair of lenses for your glasses and 
saying : Put these lenses in my 
mountings, and I guess that pair 
will answer for close work. Instead 
you employ an expert to test your 
eyes and he does the prescribing. 
It's the same way with a camera. 
Kodak workmen are the experts 
who know the lenses that are cor- 
rect for each camera they make 
and if the lenses are changed, they 
should be changed by an expert, 
otherwise the effect would be just 
the same as if one adopted any 
kind of glass and expected to cor- 
rect defects in eyesight. Even 
lenses of exactly the same descrip- 
tion vary slightly in focus. Each 
lens is an individual and has to be 
so treated. Every lens is carefully 
focused when fitted to its partic- 
ular camera. In case of the fixed 
focus cameras the lens is adjusted 
to a certain point where it works 
best and in case of the focusing 
cameras the scale is adjusted. The 
placing and adjusting of lenses is 
our job. 

For the sake of Kodak results, 
don't let your clerks, or any alleged 
expert, transpose the lenses from one 
camera to another. It's a hit or 
miss way that will never work e.x- 
cept by chance — and a mighty 
small chance at that. 

One of the new " ready-to-use " 
advertisements is shown on the 
back cover. 



KODAK TRADE CIRCULAR. 



11 



INDEX TO TRADE CIRCULAR 

Vol. XVIII December 1916 to December 1917. 

THE NUMHERS INDICATE THE PAGES. 



Accounting, June 1, 2, 3, 4, 5, 6. 
Advertising, Feb. 3, 4, 7: Apr. 15; May 

11; June 8, 9; July 7; Aug. 1, 2; Sept. 

7; Nov. 6. 
Advertising Competition, Apr. 12, 13; 

June 7; Oct. 7. 
Albums, Jan. 3, 4; Feb. 2; May 13, 14; 

Sept. 2, 3. 
Anastigmat Lenses, July 3. 
Automatic Shutters, Nov. 7. 
Azo, Feb. &, 7; Apr. 13. 
Backgrounds, May 6; July 6. 
Backing Papers, July 4. 
Belt Case, Nov. 7. 
Bolting Cloth, July 6; Oct. 2. 
Brass Forms, Dec. 4. Nov. 6. 
Brownies, July 1, 2; Nov. 1. 
Brushes, Dec. 4; May 6, 7; July 6; Sept. 4. 
Calendars, Dec. 4; Jan. 1; Oct. 5. 
Cameras, March 7. 

Card Mounts, Jan. 4, 5; Apr. 10; May 14, 15. 
Carrying Cases, Jan. 2; Mar. 2, 3, Oct. 1, 

Nov. 2, 3. 
Chemicals, Dec. 6; Feb. 5, 6; Mar. 4, 7, 

Apr. 8; May 12, 13; June 9; Tulv 4; 

Aug. 2, 3; Sept. 6; Oct. 2; Nov. 4, 5. 
Cirkut Paper, Oct. 7. 
Developing Holders, Racks and Clips, 

Mar. 5, 6; Apr. 4, 10, 11; May 6; 

June 7. 
Educational Dept. Dec. 7; Jan. 2. 
Enlarging Cameras, Nov. 1, 2. 
Etching Knives, Jan. 2. 
Ferrotype Plates, Sept. 5. 
Film Cabinet, May 3, 4; June 10; Aug. 3, 
Film, Commercial June 10. 
Film Holders, Portrait, May 7. 
Film Orders, June 8. 
Films, X-Ray, Mar. 5. 
Film Tanks, June 11. 
Filter Cotton, Oct. 2. 
Filters, Apr. 11; May 2; Sept. 5, 6; Nov. 5. 
Finger Print Camera, Apr. 8. 
Fixing Boxes, June, 7. 
Focusing Cloth, Jan. 2; May 6; Aug. 3. 
Folmer & Schwing Dept. Goods, Jan. 5, 

6, 7; May 8, 9, 10, 11. 
Glass, June 7; Oct. 2; Nov. 6. 
Glasses, Magnifying and Retouching, 

Sept. 5; Oct. 2. 
Glassing Frames, July 2, 



Graduates, Dec. 4; May 6; Sept. 5. 

Holders, July 2, 3. 

Hydrometers, Sept. 5; Nov. 5. 

Illuminator, Nov. 2. 

India Ink, July 3. 

Jugs, Feb. 6. 

Kodak Banks, Jan. 1; Feb. 1; Mar. 1; 

Apr. 14. 
Kodakery, Dec. 4; Apr. 9; Aug. 6; 

Sept. 6; Oct. 2, 3. 
Kodaks, April. 1, 2, 3, 4; May 1; Nov. 1. 
Kodalak, W. P., Oct. 7. 
Leather Dressing, Oct. 2. 
Lens Hood, Nov. 2. 
Masks, May 7. 
Mounting Tissue, Sept. 5. 
Mounting Press, March 6. 
Negative Racks, June 7; Nov. 3. 
Negative Washers, Jan. 2. 
Orders, March 3, 4; May 2. 
Photo Case, Nov. 7. 
Plate Holders, Jan. 2; Nov. 2, 3. 
Plates, Jan. 1. 

Portrait Attachments, Feb. 1. 
Post Card Camera, Nov. 3. 
Post Otfice Paper, Jan. 2. 
Premo, Mar. 6, 7; Apr. 5, 6, 7; Nov. 2, 3. 
Print Dryers, May 2. 
Printing Frames, May 2; July 7; Nov. 2. 
Print Paddles, Sept. 5. 
Print Rollers, Nov. 2. 
Print Washers, Feb. 6. 
Range Finder, Apr. 1, 2; May 1; June 11; 

Oct. 6. 
Reflectors, June 7; July 6. 
Repairs, Jan. 7; Sept. 3. 
Retouching Desk, June 7. 
Returnable Film and Paper, Feb. 4. 
Reversible Backs, Jan. 2. 
Scales, Apr. 11; Julv 6; Aug. 3. 
Studio Shutter, F. & S., Aug. 4. 
Squeeges, June 7. 
Thermometers, July 4; Aug. 2. 
Trays, Dec. 7. 
Trimmers, Mar. 7; Nov. 2. 
Tripod Adapters, Feb. 4. 
Tripods, Dec. 7; Mar. 7; Apr. 11; June 7, 

11; Nov. 2. 3. 
Tubing, Feb. 6; Oct. 2. 
Velox, Feb. 6, 7; Apr. 13. 
Velox Printing Cabinet, June 7; Oct. 2. 
X-Ray Reducing Camera, Sept. 4. 



12 



KODAK TRADE CIRCULAR. 





Our store simply radiates tlie 
spirit of Christmas. Through- 
out our displays you will find 
articles which are especially ap- 
propriate as gift suggestions — 
the useful, lasting kind that make 
Christmas giving worth while. 



Give her. or him, or them a 
Kodak and you can be assured 
that your gift will be instructive, 
enlightening and always enjoy- 
able — a never ending reminder 
in the Kodak pictures they can 
make. 



PICTURES of home, from home, come 
closer to the hearts of the boys "over 

there," than anything else, except letters. 

Both are National obligations and the best 

preventives against homesickness. Ask 

" the boys." 

This year, make someone happy with 

a Kodak. 

(Dealer's N.\me .\\d Address Here ) 



n. S. Xo. 4. 



Complete electro. " ready-to-use." 





i, 




\-*rvi/.u»/f.