(navigation image)
Home American Libraries | Canadian Libraries | Universal Library | Community Texts | Project Gutenberg | Children's Library | Biodiversity Heritage Library | Additional Collections
Search: Advanced Search
Anonymous User (login or join us)
Upload
See other formats

Full text of "Canadian Kodak Trade Circular"

rui\. ii\^uc. i^Ji\i^ UL./^ 1 iwi\ wi\L,r 



Canadian Kodak Co., Limited 

Trade Circular 



•FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIV. No. 9 



TORONTO. CANADA 



January, 1918 



Where Sln^otald the Cameras Be Kept? 



The answer to this question de- 
pends largely on whether you aim 
to keep the cameras or to selj them. 
The show window is the proper 
place for some of your cameras 
when they help to form a selling 
display and a high percentage of 
our customers have found it profit- 
able always to have a Kodak dis- 
play, but it is a mistake to use the 
window periodically as a mere 
stock-room for your cameras. 

Your stock of cameras should be 
kept together as the back bone of 
your whole Photographic Depart- 
ment and we are great believers in 
the sales-making virtues of a silent- 
salesman or show-case given over 
to the hue. 

Here is a case of actual experi- 
ence to back up our belief : In the 
fore-part of 1917 a certain Kodak 
dealer was prevailed upon by our 
salesman to gather together his 
stock of Kodaks and Brownies from 
the odd corners of the store in 
which they had been left and to 
place them in a silent-salesman, 
with other photographic goods, in 
a fairly prominent position. He 
could and did do this without in- 
fringing on the privileges of the 



other lines which he fancied had 
first claim on the display stations 
of the store. His sales of cameras 
for 1917 were more than 70% of 
what they were for the full years 
of 1914-15-16 combined, and they 
were considerable those years. 

The cameras sold themselves as 
soon as they had a semblance of a 
chance and the dealer credits the 
new arrangement with working this 
profit-producing change because he 
himself admits that external con- 
ditions after he gave the cameras a 
showing were not more conducive 
to camera-sales than they had been 
in the days when Kodaks and 
Brownies were here, and there. 

The moral is that a highly ad- 
vertised specialty like our line will 
win title to a neat and orderly show- 
ing, up-front, because giving the 
goods a fair chance, not necessarily 
the best in the house, has always 
been followed by largely increased 
sales. 

Keep your cameras to the front 
in a separate case, or at least a 
separate section — then they sell 
themselves with gratifying fre- 
quency. 



KODAK TRADE CIRCULAR 



Getting the Jump 

We don't pose as the final au- 
thority on advertising matters, but 
our experience has taught us that 
good advertising always brings re- 
sults. 

About a year ago we told you 
of our plans to increase the num- 
ber of Kodak enthusiasts among 
the farmer folk. We went about 
it sanely and steadily, using all the 
good papers that make up the farm- 
ers' favorite reading. The results 
are more than satisfying because 
our accounts in rural communities 
show a high percentage of increase 
in camera purchases. Farmers are 
buying Kodaks more and more be- 
cause we have made them see how 
wel'l Kodakery fits in with farm- 
life. 

We shall keep up this good work 
in the interest of your camera-sales 
to farmers and to reap the fullest 
benefit you should lay your plans 
now to team up with our efforts. 
Prepare a list of the farmers in 
your vicinity and as soon as Spring 
opens up canvass each one. Never 
mind if he thinks of Brownies when 
you talk of Kodaks — you will at 
least have planted the acorn which 
later will grow into an oak. 

In the personal work you can use 
''The Kodak on the Farm." Snow 
is still on the ground but you should 
let us know promptly how many 
of these excellent booklets you re- 
quire so they may be on hand when 
you wish to begin your canvass. 



Your Stock: of Kilm 
and Paper 

When you were taking inventory 
did you come across more out- 



dated film than you had expected to 
find? Watching expiration dates is 
a tedious job, but you can reduce 
this necessary task to a minimum 
by using the Kodak film Cabinet. 
Maybe you intended to order one 
but overlooked it. The cabinet is 
an automatic stock-keeper. You 
load it so that the films with shorter 
guarantee periods are at the bottom 
and they are sold before the fresh 
stock. The design and finish are 
such as to harmonize with the gen- 
eral fittings of most any store and 
the varied colors at the ends of the 
cartons, as they show through the 
slots, make an eye-compelling fix- 
ture that reminds your customers 
of their film needs. See page 9 of 
May, 1917, Trade Circular for illus- 
tration of the Cabinets. 

The most satisfactory way to 
keep your stock of paper is to stack 
the packages, according to size, on 
end in vertical compartments, the 
paper with the shortest life at the 
front. The goods are in full view 
of the customer and the end-labels 
are printed in colors to attract the 
customers' attention to paper as 
well as to save you the bother of 
looking to see whether it is Regular 
or Special, or Hard or Hard X. 

Films, film packs and paper 
which have become too old to de- 
liver safely to customers, may be 
returned to us, in Toronto, freight 
or express charges paid, and a 
credit in exchange, of 40% of the 
list price will be given, provided 
the film or film packs are returned 
within three months after the ex- 
piration of time limit as stamped 
on cartons ; printing-out and devel- 
oping-out papers, within thirty days 
from expiration of time limit, and 
the quantity returned is not exces- 
sive — in our judgment. 



KODAK TRADE CIRCULAR 




Kodak 



as ttiey grow 



Kodaks from $8.00 up. 



RICHARD ROE & COMPANY 



142A Double Col. vSiugle Col. 142B. 



KODAK TRADE CIRCULAR 





A^jvaiting the Rush 

Above is sihown part of the girls' 
Dining Room at Kodak Heights 
just before the whistle blows for 
noon hour. Here warm meals may 
be obtained at the lowest possible 
figures, the serving being done in 
cafeteria style. 

Adjoining the girls' room is a din- 
ing room for the men, the seating 
capacity of. each being 275. While 
the two rooms are connected by the 
opening shown to the left, the en- 
trances are separate and there's a 
separate staff of attendants for each 
room. 

The food is cooked in a model 
kitchen, two storeys up, from which 
it is conveyed by an electric dumb- 
waiter to the dining rooms. Here 
there's an array of tables heated by 



live steam and each meal can be 
served practically hot from the fire. 



Reminder 

Please bear in mind that you can, 
for the asking, have price slips for 
the Kodak and Premo catalogues, 
which will bring the catalogues 
practically up to date in regard to 
the price revisions that have been 
made since their publication. See 
page ten of the December, 1917, 
Trade Circular. 



Xhie Larger Sheets 

You are due this year to sell a 
great deal of Bromide paper in 
large sheets provided you push the 
Kodak Enlarging Outfit announced 



KODAK TRADE CIRCULAR 




in our last number. Every one of 
our salesmen has expressed the 
opinion that this Enlarger is the 
right thing to satisfy a want long 
felt and so has every dealer to 
whom we have had the pleasure of 
demonstrating it. The demand for 
such an article is not the easiest 
thing in the world to gauge and our 
liberal estimate is already exceeded 
by the demand, so you should place 
your order at once to be sure of 
having the outfit as soon as a fur- 
ther supply comes through the fac- 
tory. 

Amateur photographers will buy 
them and the dealer who does not 
need an elaborate enlarging equip- 
ment can take care of his trade 
with one of these outfits. They are 
complete save for the Mazda Lamp 
and will enlarge up to 14 x 17 (the 



limits of the easel) from a film 

negative 4 x 6 or smaller. 

a 

Ouess Work 

Eliminateci 

Ever since photography came 
into general amateur use there has 
been an earnest attempt to sim- 
plify every branch of the process. 
The Kodak Range Finder simpli- 
fies the finding of the focus for the 
Kodak. It permits the operator to 
know what had to be estimated be- 
fore, and guess work has been eli- 
minated. 

■ 

You may not be run ofif your feet 
with orders for Kodapods and Ko- 
dak Self -Timers but these are nov- 
elties of specific usefulness and you 
should have them to meet the par- 
ticular customer. 



KODAK TRADE CIECULAR 



Ne^^T Prices on Albtams 



The increased cost of material 
used in making these goods compels 
advances to the figures shown be- 
low for the several styles : 
HerctJ-les 

A $3.75 

B 4.75 

C ....' 6.50 

D 7.25 

Price, iixtra Leaves, Pkg. of 12 — 

A $ .18 

B .25 

C 50 

D 60 

The Xrojan 

A $3.25 

B 4.25 

C 6.00 

D 7.25 

Price, Extra Leaves, Pkg. of 12 — 

A $ .18 

B 25 

C 50 

D 60 

Ttie Frontenac 

A $1.90 

B '..2.75 

C 5.00 

The WeeU-End 

No. 1 $ .35 

No. 2 50 

Price, Extra Leaves, Pkg. of 12 — 

No. 1 $ .08 

No. 2 12 

The Snapshot 

No. 19 $ .18 

No. 18 , 22 

The Tiber 

A $1.25 

B 1.75 

C 2.40 

D 2.75 

Price, Extra Leaves, Pkg. of 12 — 

A $ .18 

B 25 

C 35 

D 50 

The Korum 

A & N $ .70 

B & O 90 



C & P $ .90 

D&R 2.15 

E 90 

F 1.30 

G 1.30 

H 2.55 

The JVpollo 

A $1.00 

B 1.25 

C 2.25 

D 2.35 

E 1.25 

F 1.60 

G 2.50 

H 2.75 

JVrtist 

No. 1 $ .35 

No. 2 35 

No. 3 35 

Extra Leaves, any color, Pkg. 5 
Leaves $ .12 

Artist 

No. 4 $ .50 

No. 5 50 

No. 6 50 

Extra Leaves, any color, Pkg. of 5 

Leaves $ .15 

Trade Discount on Snapshot and 
Artist Albums and extra Leaves, 
331/3%. 

Trade Discount on other Albums 
and extra Leaves, 30%. 



F*rlce Changes 

Eastman Portable BacU- 
Grotinds 

Plain White, Black, or Grey, size 

4 ft. X 5 ft $2.75 

Discount, 25%. 

Black F*aper for Ctittlng 
Maslcs 

11 X 14 size only, per 100 sheets, 
net. $ .80 

In Error 

In the December Trade Circular 
we announced the Kodak Enlarging 
Outfit, quoting a Discount of 32%, 
but this was a mistake. The proper 
Discount should have been 25% 
from a list price of $15.00. 



KODAK TRADE CIRCULAR 



Kodak Dry IMoiantlng 
F*ress 

Kodak Dry Mounting Press, 11 x 
14, electrically heated, will 
hereafter be supplied, includ- 
ing Electric Tacking Iron, at 

a price of $78.00 

Trade Discount, 20Vf . 
Eastman Electric Tacking Iron 

for the above $10.00 

Trade Discount, 207r. 

Developing and F*rinting 
Outfits 

Xo. Brownie Outfit $1.00 

Eastman No. 3A Outfit 1.75 

Eastman A. B. C. Outfit 1.75 

Trade Discount in ary quantity, 25%. 

R.O.C. Tripod TriicU: 

Xo. 1 $1.25 

Xo. 2 1.50 

Trade Discount, 331/3%. 

F*remo Jtjinlor Carrying 
Cases 

For Premo Jr. Xo. 1 $1.10 

For Premo Jr. No. lA 1.25 

For Premo Jr. No. 3 1.35 

Trade Discount, 30%. 



Chiemicals 

Potassiuinci. Iodide 

1 oz. bottle $ .50 

14 lb. bottle 1.85 

1/2 lb. bottle 3.60 

1 lb. bottle 7.00 

Trade Discount, 25%. 

Hypo Stalphite of Soda 

(Granular) 

In special moist-proof cartons, 

per lb $ .10 

Trade Discount unchanged. 

Discontintaeci 

Eastman Ktchiing Tool 
Otatfits 

Under present conditions it is im- 
possible for us to obtain any more 
of these, and for the time being we 
cannot accept any more orders, as 
our stock is exhausted. 



^Papers Discontintaed 

Our line of photographic papers 
has grown to such an extent that 
duplication of results makes it ad- 
visable to discontinue the manufac- 
ttire of certain papers, as other 
grades cover the work for which 
these papers were intended. The 
Developing-Out papers discontinued 
are as follows : 

Azo Grade A Soft Single Weight. 

Azo Grade D Soft bingle Weight. 

Azo Grade D Soft Double Weight. 

Azo Grade B Hard Single Weight. 

Platino A Bromide. 

Platino C Bromide. 

Artura Chloride Medium Rough. 

Artura Chloride Heavy J^mooth. 

In the case of Azo A Soft, Azo 
D Soft Single and Double Weight 
and Azo B Hard Single Weight, 
we will continue to fill orders as 
long as the small stock now on hand 
of each will serve. Thereafter, 
users of Azo Grade A Soft Single 
Weight and D Soft can be taken 
care of by the corresponding brands 
of Hard. Matte Enamel Bromide 
cam safely be substituted for Pla- 
tino A and Standard C for Platino 
C. The absence of Azo B Hard 
Single Weight, a Rough surface, 
will not occasion any inconvenience. 
The Artura Chlorides can satisfac- 
torily be replaced with Iris papers 
of corresponding surface. 

Aristo Carbon Sepia Paper and 
Aristo Gold Post Cards have also 
been discontinued. 



Discontintaed 

We have discontinued the 20 x 
24 Artura Printer, but will continue 
to supply the 11x14 Artura Print- 
er as in the past. 



KODAK TRADE CIRCULAR 




THE KODAK STORY 

Is a continued and never concluded 
story that grips and fascinates every 
member of the family. Perhaps it 
may be a picture story of the home 
folks— of interesting places and still 
more interesting people. You can 
make it history with an Autographic 
Kodak, for you date it when you 
make it. 

JOHN DOE 

10 TRIPOD AVENUE 



144A Double Col. Single Col. U4H. 



SL PPLEMEXT TO KODAK TRADE ClRCL EAR EOR JAXl^ARY, 1918. 

ADVANCE IN PRICES 

Effective January 25, 191H 

KODAKS 

Vest Pocket Autographic Kodak Special with Bausch & Eoinh Kodak Anas- 

tigniat lens, ^6.9 $ -21.50 

\o. 1 Autographic Kodak Special with Bausch & Eomh Kodak Anas- 

tiginat lens, f.6.3 53.50 

Do., with Bausch & I^omb Special Anastigmat lens, f.6.'3 43.00 

Do., with Bausch & Lonib Tessar lens. Series lib, f.6.3 65.00 

Do., with Bausch & Eomb Tessar lens. Series Ic, fA.o (JT.OO 

No. 1-A Autographic Kodak Special with Bausch & Eonib Kodak Anas- 
tigmat lens, f.G.S 59.50 

Do., with Bausch & Loinb Tessar lens. Series lib, f.d.'i 70.50 

Xo. 3 Autographic Kodak Sj)ecial with Bausch & Eomb Kodak Anas- 
tigmat lens, f.6.3 59.50 

Do., with Bausch & Eomb Tessar lens. Series lib, f.6.3 , . . . : 70.50 

Xo. 3- A Autographic Kodak Special with Bausch & Eomb Kodak Anas- 
tigmat lens, f.6.S 76.35 

Do., with Bausch & Eomb Tessar lens, Series lib, f.GM -. . . 91.50 

PREMO CAMERAS 

Premoette Jr. X^^o. 1 Special with Bausch & Eomb Kodak Anastigmat lens, 

f.6.3 and Compound shutter. . $ 39.50 

Premoette Jr. X'^o, 1-A Special with Bausch & Eomb Kodak Anastigmat 

lens, f.6.3, and Compound shutter 44.50 

Premo Xo. 12, with Optimo shutter and Bausch & Eomb Kodak Anas- 
tigmat lens, f.6.3 51.50 

Do., with Bausch & Eomb Special Anastigmat lens, f.d.S 41.00 

Do., with Bausch & Eomb Tessar lens. Series lib, f.G.S. 62.00 

Do., with Bausch & Eomb Tessar lens. Series Ic, /.4.5 64.00 

Premo Xo. 9 with Bausch & Eomb Kodak Anastigmat lens, f.6.S and 

Optimo shutter, 314 x 5M> 73.25 

Do., 4x5 70.75 

Do., 5x7 95.50 

Premo Xo. 10 with Bausch «& Eomb Kodak Anastigmat lens, ^.6.3 and 

Optimo shutter 131.00 

Do., with Bausch & Eomb Protar Series Vila lens and Optimo shutter.... 167.50 

lA GRAFLEX CAMERA :2V>x4i^ 

1 A Graflex without lens $ 78.00 

With B. & E. Kodak Anastigmat lens, f.6.3, Xo. 2 91.50 

With B. & E. Tessar lens. Series Ic, f.4>.5, Xo. 14 109.00 

With B. & E. Tessar lens. Series lib, /.6.3, Xo. 4 103.00 

3A GRAFLEX CAMERA 31/4x51/. 

3A Graflex without lens $ 94.00 

With B. & E. Kodak Anastigmat lens, /•.6.3, Xo. 4 112.00 

With B. & E. Tessar lens. Series Ic, /.4.5, X^o. 15a 140.50 

With B. & E. Tessar lens. Series lib, f.6.3, Xo. 5A 133.00 

AUTO GRAFLEX 

Auto Graflex without lens, includ- 314 x 4i/i 4x5 5x7 

ing one double holder $68.00 $80.00 $97.00 

With B. & E. Kodak lens, /.6.3. No. 2— 83.50 Xo. 3— 94.50 Xo. 5— 126.50 

With B. & E. Tessar Series Ic, 

/.4.5 No. 14—101.00 X^o. 15— 118.00 Xo. 16—158.00 

With B. & E. Tessar Series lib, 

/.6.3 No. 4— 95.00 Xo. 5— I J6.50 Xo. 6— 147.00 

AUTO GRAFLEX JUNIOR 21/4x314 

Auto Graflex Junior without lens, including one double plate holder $ 44.00 

With B. & E. Kodak Anastigmat lens, f.6.3, Xo. 1 60.00 

With B. & E. Tessar Series Ic, /•.4.5, Xo. 13 74.50 



SUPPLEMENT TO KODAK TRADE CIRCULAR FOR JANUARY, 1918. 

REVOLVING BACK GRAFLEX JUNIOR 2^x3^ 

Revolving Back Graflex Junior without lens, including one double plate 

holder ? $ 78.00 

With B. & L. Kodak Anastigmat lens, f.6.S, No. 3 9^.50 

With B. & L. Tessar Series Ic, fA.6, No. 15 116.00 

COMPACT GRAFLEX 

Compact Graflex without lens, including one 3i4x5i/{. 5x7 

double plate holder $86.00 $110.00 

With B. & L. Kodak Anastigmat lens No. 4 — 105.00 No. 5— 137.50 

With B. & I>. Tessar Series Ic, fA.5 No. 15a— 133.50 No. 16— 169.00 

TELESCOPIC REVOLVING BACK GRAFLEX 

Telescopic R. B. Graflex without lens, including 314x414 4x5 

one double plate holder $104.00 $115.00 

With B. & L. Kodak Anastigmat lens, /.6.3 No. 3— 114.50 No. 5— 141.50 

With B. & L. Tessar Series Ic, /.4.5 No. 15— 138.00 No. 16— 173.00 

REVOLVING BACK AUTO GRAFLEX 

Revolving Back Auto Graflex without 314 x 414 4x5 

lens, including one double plate holder $115.00 $13:2.00 

With B. & L. Kodak Anastigmat lens No. 5 — 141.50 No. 6— 171.00 

With B. &. L. Protar lens, Series Vila... No. 10 — 182.00 No. 13— not fu'n'h'd 

With B. & L. Tessar lens. Series Ic, /.4.5.. No. 15A— 158.50 No. 17— $232.00 

PRESS GRAFLEX 5x7 

Press Graflex without lens, including one double plate holder $136.00 

With B. & L. Kodak Anastigmat lens, /.6.3, No. 5 159.50 

With B. & L. Tessar lens, Series Ic, /.4.5, No. 16 191.00 

With B. & I>. Tessar lens. Series lib, /.6.3, No. 6 180.00 

HOME PORTRAIT GRAFLEX 5x7 

Home Portrait Graflex without lens, including one double plate holder $150.00 

With B. & I>. Tessar, IC, /.4.5, No. 17 247.00 

With B. & L. Tessar, IC, /.4.5, No. 18 295.00 

STEREO AUTO GRAFLEX 5 x 7 

Stereo Auto Graflex without lenses, including one double plate holder $172.00 

With matched pair B. & L. Kodak Anastigmat lenses, /.6.3, No. 3 199.00 

With matched pair B. & L. Tessar, Series lib, /.6.3, No. 5 223.00 

No. GRAPHIC CAMERA l%x2i/2 

No. Graphic Camera $ 54.00 

F. & S. FINGER PRINT CAMERA 
F. & S. Finger Print Camera complete with lens, shutter, two batteries, 

ten lamps and one double ])late holder, 214 x 3^4 $ 43.00 

No. GRAPHIC ENLARGING CAMERA 6yox8i/i. 

No. Graphic Enlarging Camera, including holder $ 33.00 

Do., with R. R. lens, 6 inch, and Automatic shutter 43.00 

GRAFLEX ENLARGING CAMERA 
Graflex Enlarging Camera, 8 x 10, including one Bromide Paper Holder... $ 36.00 

REVOLVING BACK CYCLE GRAPHIC 
Revolving Back Cycle Gra])hic with (jlra])hic 

Rapid Rectilinear lens and Automatic 4x5 

shutter $ 56.00 

With B. & L. Kodak Anastigmat lens, f.d.li No. 3 

and Volute shutter $100.50 

With B. & L. Protar lens, Series Vila, and No. 7 

Volute shutter $137.30 

SPEED GRAPHIC 

3V, x4V4 

Speed Graphic without lens $ 55.25 

No. 2 
With B. & L. Kodak Anastigmat lens, f.O.A. . . $ 71.50 

No. 14 
With B. & L. Tessar, Series Ic, ^4.5 $ 89.00 



5x7 


6Vj x8y2 


8x10 


$ 66.00 


$ 80.00 


$105.00 


No. 5 


No. 6 




$129.00 


$157.50 




No. 10 


No. 13 


No. 17 


$163.30 


Not furnished 


4x5 


31/4x51/1, 


5x7 


$ 56.25 


$ 57.50 


$ 71.25 


No. 3 


No. 4 


No. 5 


$ 73.50 


$ 80.00 


$103.50 


No. 15 


No. 15a 


No. 16 


$ 97.00 


$108.50 


$135.00 



SUPPLEMENT TO KODAK TRADE CIRCULAR FOR JANUARY, 1918. 



STEREOSCOPIC GRAPHIC 

Stereoscopic Graphic without lenses, ii)cluding one double plate holder. 

Do., with matched B. & L. Kodak Anastigmat lenses, No.- 3, f.6.S 

Do., with matched B. & L. Tessar lenses, Series lib, No. 4, f.6.S 

Do., with matched B. & L. Protar lenses. Series Vila, No. 7 

Do., with matched B. & L. Protar lenses. Series V, No. 1 



B. & L. KODAK ANASTIGMAT f.6.2 



No. 
0. 
1. 

2. 
3. 



Lens in 
Barrel 

$ 19.00 
22.00 
23.50 
24.50 



Lens in 
Volute 
Shutter 



$ 42.00 
43.50 
44.50 



Lens in 
No. Barrel 

4 $ 30.00 

5 41.50 

6 56.00 



BAUSCH & LOME TESSAR, SERIES Ic, f.A.S 



Lens in 

No. Barrel 

13 $36.50 

14 41.00 

15 48.00 

15a 58.50 

16 73.00 



Lens in 

Volute Lens in 

Shutter Xo. Barrel 

$ 56.50 17 $117.00 

61.00 18 165.00 

69.50 18a 212.00 

80.00 19 255.00 

96.00 20 365.00 



5x7 
$103.50 
139.00 
160.00 
224.00 
137.00 

Lens in 
Volute 
Shutter 
$ 50.00 
63.00 
77.50 



Lens in 
Volute 

Shutter 
$140.00 



BAUSCH & LOME PROTAR, SERIES Vila 



No. 



Lens in 
Barrel 
$ 50.00 
53.50 
58.50 
57.00 
62.00 
70.00 



Lens in 

Volute 

Shutter 

$ 70.00 

73.50 

78.50 

77.00 

82.00 

91.50 



No. 



.arger sizes not supplied. 





Lens in 


Lens in 


Volute 


Barrel 


Shutter 


$ 67.00 


$ 87.00 


75.00 


96.50 


not furnished 


82.00 


103.50 



BAUSCH & LOME EXTREME WIDE ANGLE LENS, SERIES V 



No. 



Lens 
Only 
$ 23.50 
23.50 
29.50 
36.50 
46.00 
57.00 



Lens in 

Volute 

Shutter 

$ 43.50 

43.50 

49.50 

56.50 

66.00 

77.00 



No. 



/a. 

8.. 

9.. 

10. . 





Lens in 


I>ens 


Volute 


Only 


Shutter 


^ 68.00 


$ 88.00 


90.00 


. 110.00 


90.00 


110.00 


131.00 


152.50 


260.00 


283.00 



CARRYING CASES 
For Graflex and Graphic Cameras 

For lA Graflex 

For 3A Graflex 

314 X 4% Auto Graflex, and Roll Holder 

3% x4% Auto Graflex, and Magazine Plate Holder 

4 X 5 Auto Graflex, and Roll Holder 

4 x 5 Auto Graflex, and Magazine Plate Holder 

5 X 7 Auto Graflex, and Roll Holder 

5 X 7 Auto Graflex, and Magazine Plate Holder 

214 X 314 Auto Graflex Jr. and Roll Holder 

21/i x 31/i Auto Graflex Jr. and Magazine Plate Holder 

2i4x3i/i Revolving Back Graflex Jr. and Roll Holder 

214x314 Revolving Back Graflex Jr. and Magazine Plate Holder, 

314 X 51/, Compact Graflex and Roll Holder 

314 X 514 Compact Graflex and Magazine Plate Holder 



7.50 

10.00 

9.50 

10.50 

10.50 

n.50 

14.00 

15.00 

7.00 

8.50 

7.50 

9.50 

9.50 

10.50 



SUPPLEMENT TO KODAK TRADE CIRCULAR FOR JANUARY, 1918. 



CARRYING CASES— Continued 
Compact Graflex and Roll Holder $ 11 



3y4x4y4 
4 x5 
4 x5 
31/4x414 
ilVi X 41/4 
4 x5 

4 x5 

5 X 7 
5 x7 
5 x7 



Compact Graflex and Magazine Plate Holder 

Tele. R. B. Graflex and Roll Holder 

Tele. R. B. Graflex and Magazine Plate Holder 

Tele. R. B. Graflex and Roll Holder 

Tele. R. B. Graflex and Magazine Plate Holder 

R. B. Auto Graflex and Roll Holder 

R. B. Auto Graflex and Magazine Plate Holder 

R. B. Auto Graflex and Roll Holder 

R. B. Auto Graflex and Magazine Plate Holder 

Press Graflex and Roll Holder 

Press Graflex and Magazine Plate Holder 

Home Portrait Graflex and Roll Holder 

5 x7 Home Portrait Graflex and Magazine Plate Holder. 

5 X 7 Stereo Auto Graflex and Roll Holder 

5 x7 Stereo Auto Graflex and Magazine Plate Holder..., 

V. & S. Finger Print Camera 

Naturalists' Graflex " 

314 x 414 Speed Graphic 

4 x 5 Speed Graphic 

3% X 5i/l> Speed Graphic 

5 X 7 Speed Graphic 

Stereoscopic Graphic 



50 
50 
00 
50 
.50 
.50 
.50 
.50 
.50 
.50 
.50 
.00 
.50 
.00 
.50 
.50 
,00 
,00 
,50 
50 
50 
00 
50 



For 214 x3i4. 
3^x41/4. 
314 x5M.. 



For Six Graflex Plate Holders 

$ 5.00 For 4 x 5 . . 

6.50 5 X 7 . . 

7.00 



7.00 
7.50 



No. 1. 
No. 3. 
No. 3. 
No. 4. 



For Crown Tripods 
Sole Leather 

.$ 6.50 

7.50 

8.50 

9.50 



Imitation 

$ 5.00 

5.50 

6.00 

6.50 



HOLDERS 



Graflex Roll Holders 

2y4x3y4 

31/4x41/4 

3y4x5y. 

4 x5 

5 x7 



9.00 
10.00 
11.00 
11.00 
1:2.50 



Graflex Magazine Plate Holders 

$ 1:2.00 

14.50 

15.50 

16.00 

18.00 



GRAFLEX FILM PACK ADAPTER 

2Vix3^ 

Larger sizes same as heretofore. 

GRAFLEX FOCAL PLANE SHUTTER 

.$ '26.00 6 y, x 8y, 

38.50 8 X 10 



$ 3.50 



4 x5 

5 x7 



$ 33.00 
34.00 



CHANGING SPEED GRAPHIC CAMERAS TO ACCEPT 
GRAFLEX ROLL HOLDERS 

3^x4^ 

4 x5 

3yi x 514 

5 x7 

Extra Mazda Miniature Lamps 

Extra Mazda Miniature Lamps, per Carton of 10 



$ 11.00 

11.50 

11.50 

13.00 

.30 

3.00 



Dealers' discounts on the above same 



heretofore. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIV. No. lo 



TORONTO, CANADA 



February, 191 8 



Kor Your O^wn Con- 
venience 

It seems that about every second 
week we read in the papers of a 
further reduction in the number of 
passenger ti;ains, which means cur- 
taiHng the Express and Parcel Post 
Services. Then it is common 
knowledge that the hard winter has 
played hob with the movement of 
goods by freight. No return to nor- 
mal conditions is immediately in 
sight and it is the wise thing to try 
and anticipate your requirements so 
as to be reasonably certain of hav- 
ing the goods on hand when you 
want them. We would especially 
urge our customers in the Western 
and the Maritime Provinces to pro- 
tect themselves by so ordering as to 
avoid loss of sales through delays 
in transit. For ourselves, we are 
using every effort to fill your orders 
as soon as received, but occasional 
lapses from our usual high standard 
of service can't always be avoided 
in the circumstances prevailing to- 
day, and we ask your indulgence, 
for we need hardly tell you that in- 
ability to fill orders complete bothers 
us more than it does you. 



Witti Kreighit Shiip- 
nnents 

You'd do well to include a Kodak 
Film Cabinet in your next freight 
order because the quickening de- 
mand of the early spring days will 
demonstrate its usefulness forth- 
with. We are selling these Cabinets 
to you without profit for the small 
sum of $5.00 and the many dealers 
who have bought them tell us that 
the price is by no means a measure 
of their usefulness. , 



Kodak Enlarging 
Outfit 

Put a little extra effort, at this 
season, into the selling of Kodak 
Enlarging Outfits. Almost unlim- 
ited results can be obtained with 
this outfit and although 14 x 17 en- 
largements as a maximum are re- 
commended for the amateur, they 
may be made practically any size if 
the proper care is exercised to see 
that the negative to be enlarged and 
the enlarging paper are kept parallel. 

Every Kodak Enlarging Outfit 
you sell means bigger sales of 



KODAK TEADE CIRCULAR 



Eastman Bromide Paper and the 
chemicals necessary to their devel- 
opment. 

a 
XHe Kodak Self 
Ximer 
Every amateur who likes to be in- 
cluded in the group pictures he 
takes, will see the advantage in hav- 
ing the Kodak Self Timer. 

It should be impressed upon 
your customers that the Self Timer 
is simply an automatic shutter 
release and its action has no influ- 
ence whatsoever on the speeds of 
the shutter. It has only the "one- 
way" action and therefore cannot 
be used for either ''bulb" or time 
exposures. 

The Kodak Self Timer is sup- 
plied in but one size and may be 
used on any camera fitted with a 
cable release, but cannot be used 
with the bulb release.. 

The Kodak Self Timer was an- 
nounced in the December Kodak 
Trade Circular. 

a 
Correction of Con- 
densed. F^rice List 
Page 77 of the 1917 Condensed 
List quotes prices on Seed X-Ray 
Plates in 16 x 20, 17 x 20, 18 x 22 
and 20 x 24, which are not listed in 
the special leaflet on Seed X-Ray 
Plates. The quotations on the above 
sizes in the Condensed List are can- 
celled and on any size of X-Ray 
Plate larger than 14 x 17, special 
quotation will be made. 



Adv.ances in Price 
Kodak Knlarglng Outfit 

Including Enlarging Camera, 
Lens, Easel, Cord and Lamp 

House $18.00 

Trade. Discount 25%. 



Kllm Negative Albums 

For Negatives. Price. 

21^ X \y^... $1.00 

3^4 X 5^.. 1.25 

4 X 5 1.25 

5 X 7 '.... 1.75 

Trade Discount 33y3%. 



Discontiniaed 

Souvenir Post Card Albums are 
no longer being made and we are 
unable to accept further orders for 
them. 




3- Autographic 

Kodak, Special 

with Kodak Range Finder 

The Kodak Range Finder with 
which this Kodak is fitted is a 
practical device new to amateur 
photography — it finds the focus. 
Guess work is eliminated — you 
knozv what you had to guess at 
before. 

The lens and shutter equipment 
is exactly what the words ''Kodak 
special'' indicate. 

Kodaks from |8.00 up. 
Brownies as low as 11.75 

RICHARD ROE & COMPANY 



single Column Cut — 207-H. 
Double Column Cut— 207-(.. 



KODAK TRADE CIRCULAR 



Advance in Price 

Leatherette Hand Carrying Case 
for No. 2 Folding Auto- 
graphic Brownie $ 1.10 

Leather Hand Carrying Case 
with shoulder strap for No. 1 
Autographic Kodak Jr 3.00 

Do., for No. 2C Autographic Ko- 
dak Jr 3.25 

Do., for Stereo Kodak, Model 

No. 1 4.00 

Do., for No. 1 Panoram Kodak. 4.50 

Do., for No. 4 Panoram Kodak. 6.00 

Carrying Case with shoulder 
strap for No. 2 Folding Cart- 
ridge Premo 1.10 

Trade Discount 30%. 

Eastman Film Developing Clips, 

5 inch, per pair 45 

Trade Discount 25%. 
Printing Frannes 
Brownie No. 1, for 2^4x2^4 
Developing Paper only ...).. . .20 
Brownie No. 2, for 2^x3^ 

Developing Paper* only 20 

Trade Discount SSYsYo. 

Kodak Dry ' Mounting Press, 

plate 5x7, gas heated. . 18.00 

Trade Discount 20%. 

Eastman Print Roller, Single. . . 4.00 

Eastman Print Roller, No. 1 

Double 4.50 

Trade Discount 25%. 

Unicuim & R.R. 

Our stock of B. & L. Double 
Valve Auto Shutters with Planato- 
graph lens for 5x7 View Cameras 
is exhausted and no more are ob- 
tainable. 

To take the place of this equip- 
ment we shall supply Unicum with 
R. R. lens at the same price as the 
equipment for which it will be sub- 
stituted. 

a 
Date Xhiem 

Impress your clerks with the im- 
portance of the Autographic feat- 
ure ; the great selling advantage that 
it offers and finally the real value it 
is to the customer in enabling him 
to keep an authentic record by dat- 
ing and titling his negatives, and if 



a customier is not perfectly clear 
as to how it works, tell him this 
story — ^it's short : 

In writing the autographic re- 
cords, press firmly and evenly on 
the stylus; expose according to the 
schedule, (in the manuals) to the 
north sky — never to the direct surl- 
light. 



Kocusing Hood of lA 
Grrafle:x: CancTiera 

Several requests have been re- 
ceived, to replace the new model 
Focusing Hood on the lA Grafiex 
Camera, with the old style Focus- 
ing Hood, provided with lazy tongs. 

This change is impracticable as 
it would necessitate alteration in the 
construction of the camera. 

The new model Focusing Hood, 
fitted to the latest model of lA 
Grafiex, is very easily operated, and 
obviates the objectionable features 
of the Hood previously supplied. 



Advance in Prices of 
Anastignnat Lenses 

The advance in the prices of the 
cameras listed in the supplement to 
the January number of the Kodak 
Trade Circvdar, January 25th, was 
the resu'lt of a general advance in 
the prices of all Anastigmat lenses 
with the exception of those of our 
own manufacture — the Kodak An- 
astigmats. We hope it will not be 
necessary to raise the prices of these 
lenses, although increased labor 
costs and the steadily increasing 
cost of materials have necessitated 
a sacrifice of part of our profit. 

We reprint the Supplement over- 
leaf and examination of the new 
prices will readily indicate that they 
have been raised only where neces- 
sity demanded the advance. 



4 KODAK TRADE CIECULAR 

ADVANCE IN PRICES 

Effective January 25, 1918 

KODAKS 

Vest Pocket Autographic Kodak Special with Bausch & Lomb Kodak 

Anastigmat lens, f.6.9. $ 27.50 

No. 1 Autographic Kodak Special with Bausch & Lomb Kodak Anas- 
tigmat lens, /.6.3 53.50 

Do., with Bausch & Lomb Special Anastigmat lens, /.6.3 43.(X) 

Do., with Bausch & Lomb Tessar lens. Series lib, /.6.3 •65.00 

Do., with Bausch & Lomb Tessar lens. Series Tc, /.4.5 67.00 

No. 1-A Autographic Kodak Special with Bausch & Lomb Kodak An- 
astigmat lens, /.6.3 59.50 

Do., with Bausch & Lomb Tessar lens. Series lib, /.6.3 70.50 

No. 3 Autographic Kodak Special with Bausch &.Lomb Kodak Anas- 
tigmat lens, /.6.3. 59.50 

Do., with Bausch & Lomb Tessar lens, Series lib, /.6.3 70.50 

No. 3-A Autographic Kodak Special with Bausch & Lomb Kodak Anas- 
tigmat lens, /.6.3 76.25 

Do., with Bausch & Lomb Tessar lens. Series lib, /.6.3 91.50 

PREMO CAMERAS 
Premoette Jr. No. 1 Special with Bausch & Lomb Kodak Anastigmat 

lens, /.6.3 and Compound shutter. $39.50 

Premoette Jr. No. 1-A Special with Bausch & Lomb Kodak Anastigmat 

lens, /.6.3 and Compound shutter 44.50 

Premo No. 12, with Optimo shutter and Bausch & Lomb Kodak Anas- 
tigmat lens, /.6.3 51.50 

Do., with Bausch & Lomb Special Anastigmat lens, /.6.3 41.00 

Do., with Bausch & Lomb Tessar lens, Series lib, /.6.3 62.00 

Do., with Bausch & Lomb Tessar lens. Series Ic, /.4.5 64.00 

Premo No. 9 with Bausch & Lomb Kodak Anastigmat lens, /.6.3 and 

Optimo shutter, 3^ x 5j^ 73.25 

Do., 4x5 • 70.75 

Do., 5 X 7 95.50 

Premo No. 10 with Bausch & Lomb Kodak Anastigmat lens, /.6.3 and 

Optimo shutter .^ 131.0!) 

Do., with Bausch & Lomb Protar Series Vila lens and Optimo shutter 167.50 

lA GRAFLEX CAMERA 21^x454 

lA Graflex without lens $ 78.00 

With B. & L. Kodak Anastigmat lens, /.6.3, No. 2 91.50 

With B. & L. Tessar lens. Series Ic, /.4.5, No. 14 109.00 

With B. & L. Tessar lens, Series lib, /.6.3, No. 4 103.(X) 

3A GRAFLEX CAMERA 3^4x5^ 

3A Graflex without lens $ 94.00 

With B. & L. Kodak Anastigmat lens, /.6.3, No. 4 1 12.(K) 

With B. & L. Tessar lens, Series Ic, /.4.5. No. 15a 14().50 

With B. & L. Tessar lens. Series lib. /.6.3, No. 5A 133.00 

AUTO GRAFLEX 

Auto Graflex without lens, in- 3%x4% 4x5 5x7 

eluding one double holder. $68.00 $80.00 $97.00 
With B. & L. Kodak lens, /.6.3. No. 2— 83.50 No. 3— 94.50 No. 5—126.50 
With B. & L. Tessar Series Ic, 

/.4.5 No. 14— 101.00 No. 15— 118.00 No. 16— 158.00 

With B. & L. Tessar Series lib, 

/.6.3 No. 4— 95.00 No. 5—106.50 No. 6—147.00 

AUTO GRAFLEX JUNIOR 2^4x3^ 

Auto Graflex Junior without lens, including one double plate holder.. $ 44.00 

With B. & L. Kodak Anastigmat lens, /.6.3, No. 1 60.00 

With B. & L. Tessar Series Ic, /.4.5, No. 13 74.50 



KODAK TEADE CIRCULAB 5 

REVOLVING BACK GRAFLEX JUNIOR 21^x3)4 

Revolving Back Graflex Junior without lens, including one double 

plate holder $ 78.00 

With B. & L. Kodak Anastigmat lens. /.6.3, No. 3 92.50 

With B. & L. Tessar Series Ic, /.4.5, No. 15 116.00 

COMPACT GRAFLEX 
Compact Graflex without lens, including one 3^x5^ 5x7 

double plate holder $86.00 $110.00 

With B. & L. Kodak Anastigmat lens No. 4 —105.00 No. 5—137.50 

With B. & L. Tessar Series Tc, /.4.5 No. 15a— 133.50 No. 16—169.00 

TELESCOPIC REVOLVING BACK GRAFLEX 
Telescopic R. B. Graflex without lens, in- 3^x4^ 4x5 

eluding one double plate holder $104.00 $115.00 

With B. & L. Kodak Anastigmat lens, /.6.3. No. 3—114.50 No. 5—141.50 

With B. & L. Tessar Series Ic, /.4.5 No. 15—138.00 No. 16—173.00 

REVOLVING BACK AUTO GRAFLEX 
Revolving Back Auto Graflex without 3%x4]4 4x5 

lens, including 1 double plate holder $115.00 $132.00 

With B. & L. Kodak Anastigmat lens.. . No. 5 —141.50 No. 6— 171.00 
With B. & L. Protar lens, Series Vila. . . No. 10 —182.00 No. 13— not furn'd 
With B. & L. Tessar lens. Series Ic, /.4.5 No. 15A— 158.50 No. 17— $232.00 

PRESS GRAFLEX 5x7 

Press Graflex without lens, including one double plate holder $136.00 

With B. & L. Kodak Anastigmat lens, /.6.3, No. 5 . 159.50 

With B. & L. Tessar lens. Series Ic, /.4.5, No. 16 191.00 

With B. & L. Tessar lens. Series lib, /.6.3, No. 6 180.00 

HOME PORTRAIT GRAFLEX 5x7 

Home Portrait Graflex v^ithout lens, including one double plate holder $150.00 

With B. & L. Tessar, IC, /.4.5, No. 17 247.00 

With B. & L. Tessar, IC, /.4.5, No. 18 295.00 

STEREO AUTO GRAFLEX 5x7 

Stereo Auto Graflex without lenses, including one double plate holder $172.00 

With matched pair B. & L. Kodak Anastigmat lenses, /.6.3, No. 3 199.00 

With matched pair B. & L. Tessar, Series lib. /.6.3, No. 5 223.00 

No. GRAPHIC CAMERA 15/^x2^ 

No. Graphic Camera $ 54.00 

F. & S. FINGER PRINT CAMERA 
F. & S. Finger Print Camera complete with lens, shutter, two batteries, 

ten lamps and one double plate holder, 2^ x 3% $ 43.00 

No. GRAPHIC ENLARGING CAMERA 6^x8^/^ 

Xo. Graphic Enlarging Camera, including holder $ 33.00 

Do., with R. R. lens, 6 inch, and Automatic shutter 43.00 

GRAFLEX ENLARGING CAMERA 
Graflex Enlarging Camera, 8x10, including one Bromide Paper Holder $ 36.00 

REVOLVING BACK CYCLE GRAPHIC 
Revolving Back Cycle Graphic with 

Graphic Rapid Rectilinear lens and 4x5 

Automatic shutter , $ 56.00 

With B. & L. Kodak Anastigmat lens. No. 3 

/.6.3 and Volute shutter $100.50 

With B. & L. Protar lens, Series Vila. No. 7 

and Volute shutter , $137.30 

SPEED GRAPHIC 
3^x4^ 

Speed Graphic without lens $ 55.25 

No. 2 
With B.& L.Kodak Anastigmat lens,/.6.3 $ 71.50 

No. 14 
With B. & L. Tessar. Series Ic, /.4.5 $ 89.00 



5x7 


6^x8/2 


8x10 


$ 66.00 


$ 80.00 


$105.00 


No. 5 


No. 6 




$129.00 


$157.50 




No. 10 


No. 13 


No. 17 


$163.30 


Not furnished 


4x5 


314^51/2 


5x7 


$ 56.25 


$ 57.50 


_ $ 71.25 


No. 3 


No. 4 


No. 5. 


$ 73.50 


$ 80.00 


$103.50 


No. 15 


No. 15a 


No. 16 


$ 97.00 


$108.50 


$135.00 



6 



KODAK TRADE CIRCULAR 



STEREOSCOPIC GRAPHIC 

Stereoscopic Graphic without lenses, including one double plate holder 

Do., with matched B. & L. Kodak Anastigmat lenses, No. 3, /.6.3 

Do., with matched B. & L. I'essar lenses, Series lib, No. 4, /.6.3 

Do., with matched B. & L. Protar lenses, Series Vila, No. 7 

Do,, with matched B. & L. Protar lenses. Series V, No. 1 



B. & L. KODAK ANASTIGMAT /.6.3 



No. 



Lens in 
Barrel 



$ 19.00 



22.00 
23.50 
24.50 



Lens in 
Volute 
Shutter 

$ 42.00 
43.50 
44.50 



No. 
4., 

5.. 
6.. 



Lens in 

Barrel 

$ 30.00 

4L50 

56.00 



BAUSCH & LOME TESSAR, SERIES Ic, /.4.5 



Lens in 
No. Barrel 

13 $ 36.50 

14 41.00 

15 48.00 

15a 58.50 



Lens in 

Volute 

Shutter 

$ 56.50 

61.00 

69.50 

80.00 



16. 



73.00 



No. 
17., 
18., 
18a 
19.. 
96.00 20.. 



Lens in 
Barrel 
$117.00 
165.00 
212.00 
255.00 
365.00 



5x7 
$103.50 
139.00 
160.00 
224.00 
137.00 

Lens in 

Volute 

Shutter 

$ 50.00 

63.00 

77.50 



Lens in 
Volute 
Shutter 
$140.00 



BAUSCH & LOME PROTAR. SERIES Vila 



No. 
1.. 
2.. 
3.. 

4.. 
5.. 
6.. 



Lens in 
Barrel 
$ 50.00 
53.50 
58.50 
57.00 
62.00 
70.00 



Lens in 

Volute 

Shutter 

$ 70.00 

73.50 

78.50 

77.00 

82.00 

91.50 



No. 
7.. 



9, 
10. 



Lens in 

Lens in Volute 

Barrel Shutter 

$ 67.00 $ 87.00 

75.00 96.50 

•not furnished 

82.00 103.50 



Larger sizes not supplied. 



BAUSCH & LOME EXTREME WIDE ANGLE LENS, SERIES V 



No. 
1.. 
2.. 
3.. 
4.. 
5.. 
6.. 



Lens in 

Lens Volute 

Only • Shutter 

$ 23.50 $ 43.50 

23.50 43.50 

29.50 49.50 

36.50 56.50 

46.00 66.00 

57.00 77.00 



No. 

7.. 
7a, 
8.. 
9.. 
10.. 



Lens 

-Only 

$ 68.00 

90.00 

90.00 

131.00 

260.00 



Lens in 

Volute 

Shutter 

$ 88.00 

110.00 

110.00 

152.50 

283.00 



CARRYING CASES 



For Graflex and Graphic Cameras 

For 1 A Graflex $ 

For 3A Graflex 

3% X 4% Auto Graflex, and Roll Holder 

3% X 4% Auto Graflex, and Magazine Plate Holder 

4 x 5 Auto Graflex, and Roll Holder 

4 X 5 Auto Graflex, and Magazine Plate Holder 

5 X 7 Auto Graflex, and Roll Holder 

5 x7 Auto Graflex, and Magazine Plate Holder.. 

2% X 3% Auto Graflex Jr. and Roll Holder 

2% X 3^ Auto .Graflex Jr. and Magazine Plate Holder 

2% X 3% Revolving Back Graflex Jr. and Roll Holder 

2% X 3% Revolving Back Graflex Jr. and Magazine Plate Holder 

3% X 5^ Compact Graflex and Roll Holder 

3K X 5y2 Compact Graflex and Magazine Plate Holder 



7.50 

lO.OO 

9.50 

10.50 

10.50 

11.50 

14.00 

15.00 

7.00 

8.50 

7.50 

9.50 

9.50 

10.50 



KODAK TRADE CIRCULAR 



5 x7 
5 x7 

3^4x4^ Tele 
4 x5 
4 x5 
3^x4^ 
354x4^4 
4 x5 



Tele. 
Tele. 
R. B 



CARRYING CASES— Continued 

Compact Gratiex and Roll Holder $ 

Compact Graflex and Magazine Plate Holder. 

Tele. R. B. Graflex and Roll Holder 

R. B. Graflex and Magazine Plate Holder 

R. B. Graflex and Roll Holder 

R. B. Graflex and Magazine Plate Holder 

Auto Graflex and Roll Holder 

R. B. Auto Graflex and Magazine Plate Holder 

R. B. Auto Graflex and Roll Holder 

R. B. Auto Graflex and Magazine Plate Holder 

Press Graflex and Roll Holder 

Press Graflex and Magazine Plate Holder 

Home Portrait Graflex and Roll Holder ,. . 

Home Portrait Graflex and Magazine Plate Holder 

Stereo Auto Graflex and Roll Holder ^ . 

Stereo Auto Graflex and Magazine Plate Holder 



4 x5 

5 x 7 
5 x7 
5 x7 
5 x7 
5 x7 
5 x7 
F. & S. Finger Print Camera 

Naturalists' Graflex 

3^/i X 4% Speed Graphic .... 

4 X 5 Speed Graphic .... 
3^ X 5^ Speed Graphic . . . . 

5 X 7 Speed Graphic .... 
Stereoscopic Graphic 



11.50 
13.50 
11.00 
11.50 
12.50 
13.50 
11.50 
12.50 
13.50 
14.50 
16.50 
18.00 
17.50 
20.00 
12.50 
14.50 
14.00 
25.00 
8.50 
9.50 
9.50 
12.00 
12.50 



For Six 



For 254 x3^ 

3^x4>4 
3% x5y2 



No. 1 
No. 2. 
No. 3. 
No. 4. 



Graflex 

^ 5.00 
6.50 
7.00 



Plate Holders 

For 4 X 5 $ 7.00 



5x7 



7.50 



For Crown Tripods 

Sole Leather 

. $ 6.50 

7.50 

^ 8.50 

9.50 



Imitation 

$ 5.00 
5.50 
6.00 
6.50 



Graflex Roll Holders 

2y4x3y4 

334x41/4 

334x53^ 

4 x5 

5 x7 



HOLDERS 



9.00 
10.00 
11.00 
11.00 
12.50 



Graflex Magazine Plate Holders 

$ 12.00 

14.50 

1,5.50 

16.00 

' 18.00 



$ 3.50 



GRAFLEX FILM PACK ADAPTER 

2^x334 ■■ 

Larger sizes same as heretofore. 

GRAFLEX FOCAL PLANE SHUTTER 

4 x 5 .-. . . $ 26.00 6>4 X 8j^ $ 32.00 

5 X 7 28.50 8 X 10 34.00 

CHANGING SPEED GRAPHIC CAMERAS TO ACCEPT 
GRAFLEX ROLL HOLDERS 

$ 11.00 



3^x4M 

4 x5 

3^x5H - 

5 x7 

Extra Mazda Miniature Lamps 

Extra Mazda Miniature Lamps, per Carton of 10. 



11.50 

11.50 

13.00 

.30 

3.00 



Dealers' discounts on the above same as heretofore. 



KODAK TRADE CiRCtJLAR. 




l^rO matter how much good 
^ ^ times are enjoyed, they 
are soon forgotten unless 
Kodak serves as the memory 
jogger. 

Keep a picture story of the 
bright side of life, to cheer up 
the hours that need cheering. 



RICHARD ROE & SON 

11 Premo Rd. 



Double Col. Cut. 135A 



13r>B .Single Col. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XIV. No. II 



TORONTO, CANADA 



March, ]9i8 



Advance in List Prices. 



Effective March 11th, 1918 



Kodaks and Brovsrnies 

No. Brownie $ 2.00 

No. 2 Brownie 2.75 

No. 2 Fold. Autog. Brownie — Single Lens 8.00 

Do., with R. R. Lens 9.50 

No. 2C Fold. Autog. Brownie— S. L. . . . 11.50 

Do., with R. R. Lens 13.50 

No. 3A Fold. Autog. Brownie— S. L 12.50 

Do., with R. R. Lens 15.00 

No. 1 Autographic Kodak Jr.— S. L 11.50 

Do., with R. R. Lens 13.00 

Do., with Kodak Anastigmat f.7.7 Lens. 18.50 

No. lA Autographic Kodak Jr.— S. L. . . 13.50 

Do., with R. R. Lens 15.50 

Do., with Kodak Anastigmat f.7J Lens. 21.50 

No. 2C Autographic Kodak Jr.— S. L 15.50 

Do., with R. R. Lens 17.50 

Do., with Kodak Anastigmat f.7.7 Lens. 23.50 

No. lA Autographic Kodak— R. R. Lens. 18.50 

Do., with Kodak Anastigmat f.7.7 Lens. 24.50 

No. 3 Autographic Kodak 19.50 

Do., with Kodak Anastigmat f.7.7 Lens. 25.50 
Do., with B. & L. Auto Shutter and R.R. 

Lens 25.50 

No. 3A Autographic Kodak 23.50 

Do., with Kodak Anastigmat f.7.7 Lens. 29.50 
Vest Pocket Autographic Kodak — S. L- • . 8.50 

Do., with R. R. Lens 10.00 

Vest Pocket Autographic Kodak Special 

with Kodak Anastigmat f.7.7 Lens... 15.00 



F*remos 

Premo Jr. No. 1 $ 2.75 

Premoette Jr. No. 1— S. L 6.50 

Do., with R. R. Lens 8.50 

Do., with Kodak Anastigmat f.7.7 Lens. 14.50 
Premoette Sr. 2^x4^ with R. R. Lens 12.50 

Do., 3^ X 454 • 12.50 

Do., 354"x 5^ 16.00 

Do., with Kodak Anastigmat f.7.7 Lens, 

2'^ X 4^ 18.50 

Do., 3^ X 4^ 18.50 

Do., 2% X Sy2 22:00 

2.75 
7.00 
8.50 
10.50 
12.50 
11.50 
14.00 

18.50 
19.50 
26.00 

25.50 

36.00 
36.00 



Cartridge Premo No. 2 

Fold. Cart. Premo No. 2— S. L 

Do., with R. R. Lens 

Fold. Cart. Premo No. 2C— S. L 

Do., with R. R. Lens 

Fold. Cart. Premo No. 3A— S. L 

Do., with R. R. Lens 

Premo No. 8, 4 x 5 with Planatograph 
Lens 

Do., 3J4 X SVi 

Do., 5 x 7 

Do., Z% x Sy2 with K. A. f.7.7 Lens.... 

Premo No. 9, 3^ x 5^ with Planato- 
graph Lens 

Do., 4 X 5 

Do., 5 X 7 43.50 

Do., Z% X 55^ with K. A. f.7.7 Lens.... 42.00 

Do., 4x5 with K. A. f.7.7 Lens ... 42.00 

Premo No. 10, with Planatograph Lens. 78.50 

Premo No. 12, with R. R. Lens 18.50 

Do., with Kodak .\nastigmat f.7.7 Lens. 24.50 



Discount same as heretofore. 



KODAK TRADE CIECULAR 



In the Vie^w Kinder 

Dlsma.1 Some men seem to en- 
Jlmmies j^y being miserable — 
pessimists is the fashionable name 
for them. Long after traders gen- 
erally had recovered from the shock 
following the declaration of war 
these men were certain that busi- 
ness would be ruined. When they 
were proved wrong — hopelessly 
wrong — were they disconcerted ? 
Not a bit of it. Deprived of one 
subject for lamentation they have 
turned to another. Their words are 
different but their tune is the same. 

Their NeA;v They are now 

Lamentation croaking 
"Things will be bad after the War." 
They offer you no facts in proof 
of their statement : men of this type 
seem to think with their livers in- 
stead of their brains. ,The trouble 
is that they are sometimes in a posi- 
tion in which they can do harm — 
an employer, for instance, can weak- 
en the spirit of his staff by his dis- 
mal prophecies. There are many 
reasons for thinking that trade will 
be good after the war. It should, 
indeed, be even better than it is now. 

Work: TvlaUes Why is trade 
Prosperity good now ? Be- 

cause everybody is working. Money 
is circulating freely and traders 
everywhere are reaping the benefit 
of it. Why should trade be different 
after the war? There will certainly 
be a difference, but it will be a good 
one. Things will be made for crea- 
tive instead of destructive purposes. 
Guns are now being made to destroy 
bridges in Belgium — after the war 
new bridges will be made by the 
steel-workers who are now making 
the guns. Destroyers are now built 
to hunt submarines — for years to 



come the same yards will be busy 
replacing the ships which are now 
being sunk. 

Activity Engineering and 

All Round shipbuilding will be 
very busy — and so will the cotton, 
woollen and leather trades. The 
building trades will be faced with 
the demand for new dwelling- 
houses as well as for the completion 
of pubHc buildings stopped during 
the war. Roads and railways, long 
neglected, will have to be put into 
good order again. The revival in 
agriculture will bring prosperity 
to rural districts. And, when all 
these great industries are prosper- 
ous, the smaller industries are bound 
to prosper with them. Are not 
these sufficient grounds for con- 
fidence that trade will be good 
everywhere during the reconstruc- 
tion period which must follow the 
declaration of peace? 
— Prom an English Contemporary. 



Oettlng Bigger 
Orders 

There are practically no limits to 
the increase which is possible in 
any developing and printing busi- 
ness. 

The increase will result from two 
things — good service and good 
salesmanship. Good service means 
doing the work well, doing it quick- 
ly and keeping promises in regard 
to time. You can build a big busi- 
ness by giving good service ; you 
can build it still bigger by adding 
good salesmanship to your good ser- 
vice. 

Good service goes as far as hand- 
ing the customer his prints over the 
counter. Good salesmanship goes 
much farther — it prompts you to 



KODAK TRADE CIRCULAR 



use every means of getting the cus- 
tomer to order more work from the 
one set of films. Instead of letting 
him stand in a crowd at the counter, 
you let him have a comfortable 
chair at a table so that he can sit 
down while he satisfies his natural 
curiosity to see his prints. 

Even though your space is lim- 
ited, it is well worth the eflfort to 
arrange things in such a way that 
the customer is undisturbed while 
he is looking at his work. He is 
never so interested in his picture- 
making as he is when he first sees 
his results — then is the time to get 
orders for more work from him. 
Not only can you sell him more 
prints, but you can sell mounts and 
albums as well. And, with the help 
of tastefully prepared specimens, 
you can easily sell large numbers 
of enlargements. 



F*rofit in Enlarge- 
ments 

Three important photographic ex- 
hibitions were held in London last 
autumn — the Royal Photographic 
Society's, the London Salon, and 
the Kodak Bromide Pictures at the 
London Camera Club. 

Now there are two points which 
should be carefully noted by dealers 
in connection with these exhibitions. 
The first point is that a very great 
many of the visitors to them go to 
study not only the composition of 
the pictures but also the means by 
which they are made. Many of the 
exhibition catalogues, notably that 
of the Royal Photographic Society, 
give the name of the process used 
as well as the title of the picture. 



The second point is that nearly 
all the pictures were enlargements. 
It is, indeed, sometimes an actual 
drawback for a picture not to be 
enlarged. The British Journal, in 
reviewing the R. P. S. exhibition, 
said two of the pictures were "little 
gems sadly in need of enlargement." 

These exhibitions plainly prove, 
then, that enlarging is the best 
method of making the most of a 
negative, and, at the same time, 
that large numbers of amateurs 
want to make the most of their 
negatives. There must be still larger 
numbers who do not read the pho- 
tographic papers, and who, there- 
fore, know nothing of the kind of 
pictures shown at the exhibitions. 

But what are the dealers doing — 
even those having well-organized 
developing and printing depart- 
ments — to show these people how 
much can be done by means of en- 
larging? The first dealer in any 
town who lays himself out to sup- 
ply tastefully made enlargements 
will assuredly make big profits, 
especially in these times, when so 
many people use only small Kodaks. 



Seed X-Ray Folates 

On account of the greatly in- 
creased cost of materials we are 
forced • to advance the list prices 
of these plates as shown below : 

Per Doz. 
with 2 sets 
Size of envelopes. 

5 X 7 , $1.25 

6y2 X gi^ 1.90 

8 X 10 2.75 

10 X 12 4.85 

11 X 14 6.90 

14 X 17 10.35 

Trade Discount is unchanged. 



KODAK TEADE CIRCULAE 



Seed X-Ray Plates 

Per Doz. 

with 12 sets 
Size of envelopes. 

5 X 7 $1.60 

61^ x8K 2.40 

8 X 10 3.45 

10 X 12 5.90 

11 X 14 8.35 

14 X 17 13.00 

Trade Discount is unchanged. 

Envelopes for X-Ray 
Plates 

Size Per Doz. Sets 

5 x7 $ .35 

6K x8>4 50 

8 X 10 70 

10 X 12 1.05 

11 X 14 1.45 

14 X 17 2.65 

Trade Discount, 30%. 



Revised Discounts 
on Folates 

The continued advances in the 
cost of raw materials has forced 
a reduction in the discounts allowed 
on plates, as set forth below, the 
standard list prices still applying. 

Seed Plates, R. Brand — In case 
lots of one size or in lots of assorted 
sizes amounting to $25.00 or more 
at list prices — 5%. In quantities 
less than either of the above, plates 
will be billed at net Hst. 

Seed X-Ray Plates — Discount is 
unchanged but list prices have been 
advanced — see notice to that effect 
elsewhere in this issue. 

Stanley Plates — Discount on all 
amateur sizes, 30%. Discount on 
professional sizes, 20%. 

Royal Plates : 

Lantern Slide — Discount is now 

30%. 

S. B. R., Process, and Polychrome 

— Discount on amateur sizes is 
now 15%. Cabinets will be billed 



at $ .76 per dozen net in case or 
half-case lots. In lots less than case 
or half-case $ .82 per dozen net. 
Sizes larger than 5 x 7 discount is 
10%. 



Chienaicals in^ Built 

Carbonate of Soda — In barrels 
containing 250 to 275 lbs. will be 
billed at a price of 9 cents per lb. 
net. 

Sulphite of Soda — In barrels, 
averaging 550 lbs. each will be 
billed at a price of 13 cents per lb. 
net. 

Barrel lots will not be broken, 
the largest lots other than barrels 
being the 25 lb. containers. 

Hypo (Granular) — In barrels 
averaging 350 lbs. each, will be 
billed at a price of 4 cents per lb. 
net. 

Barrel lots will not be broken. 



Read It 

We, much more frequently than 
necessary, receive complaints from 
dealers that other dealers in their 
town have been supplied with book- 
lets or other advertising matter 
while they have been neglected. 

We sometimes receive complaints 
that the dealer has not been in- 
formed as to certain changes in 
price or discount or as to the ad- 
vent of new goods. 

In every instance we can trace 
these complaints back to the fact 
that the dealer has not read his 
Trade Circular. 

Moral : Read your Trade Cir- 
cular. 



KODAK TRADE CIRCULAR 




Kodak the 
Children 

Let your Kodak make 
fast for you the impres- 
sions of those childhood 
days that are so soon 
outgrown. 

RICHARD ROE & COMPANY 



Single Column Cut No. 139-B. 
Double Column Cut No. 139-A. 



Change in Discount 

Solio Harcien.er anici 
Xoner Soltjttlons 

We have been offering twelve 8 
oz. bottles of Solio Hardener Solu- 
tion at a discount of 25% and 10% 
when purchased with a case of Solio 
Toning Solution of either size. The 
10% is now withdrawn, a straight 
25% applying. 



Advances in^ F*rices 

Comt>inatlon Tripod 

No. 2^ $4.50 

No. 3 5.00 

No. 4 6.00 

No. 5 9.00 

Trade Discount, 25%. 

Carrying Cases 

For No. 2A Folding Autographic 
Brownie and No. 2A Folding 
Cartridge Premo $1.25 

For No. 2C Folding Autographic 
Brownie and No. 2C Folding 
Cartridge Premo 1.25 

For No. 3A Folding Autographic 
Brownie and No. 3A Folding 

Cartridge Premos 1.40 

Trade Discount, 30%. 



F^rice Changes in 

Nlounts 

Remington 

For Prints. Per 50 Per Doz. 

5 x7 $3.00 $ .80 

6^ X 81^ 3.75 1.10 

8 X 10 4.50 1.25 

6 X 10 4.50 1.25 

Woodmere 

5 x7 $3.00 $ .80 

6y2 x8y2 3.75 1.10 

8 X 10 4.50 1.25 

Vista 

8 X 10 $3.00 $ .90 

5x7 and 63^ x 8^ sizes of Vista are 
unchanged in price. 

Discounts unchanged. 



Depose Scales 

Discon-tinueci 

Our stock is entirely exhausted 
of both the Number 1 and Number 
2 sizes and we are unable to obtain 
further supply. 



6 



KODAK TRADE CIRCULAR 



Sho^siv Your 

Customers 

You know that Spring is just 
around the corner and in the month 
intervening, there are some articles 
which can be moved by putting 
forth a Httle extra effort at this 
time. 

Kodak: E^nlarging Outfit 

The amateur can secure almost 
unlimited results with this outfit. 
Enlarging his own negatives is a 
pleasure and the Kodak Enlarging 
Outfit simpHfies the work and re- 
duces the effort to a minimum. 

Every outfit you sell means in- 
creased sales of the necessary paper 
and chemicals. 

Kodak Portrait Attach- 
ments 

There ought to be an unprece- 
dented demand at this time for. 
Portrait Attachments, when so 
many of our soldier and sailor 
boys are overseas. The home pic- 
tures supplement the ones that are 
made in the studio, and pictures 
mean much, in these times. 

Kodak Self Timer 

The Kodak Self Timer also fits 
into the idea of home portraiture. 
It enables the operator to take his 
own picture, or to be included in 
the family group, since an adjust- 
able air-lock screw controls the 
time between the release of the 
Self Timer and its release of the 
shutter. 

This is a useful addition to any 
amateur's equipment. 

Then, there are some indispen- 
sable combinations like the Kodak 
Metal Tripod with the V. P. K. 
Tripod Adapter, or the Universal 



Tripod Head, or for those who 
prefer it, the Kodapod. 

Give your customers the advan- 
tage of seeing these things and 
explaining their usefulness. It 
will help the sales. 



The Sooner, the 
Better 

You can do a good deal to relieve 
the congestion in the Summer 
caused by customers who have long 
known that their cameras need some 
fixing but indefinitely put off hav- 
ing the work done. You know very 
well that the man who rushes his 
camera to you a day or so before 
Victoria Day or Dominion Day 
could just as well have brought it 
in a month before, but you can't 
very well give him a lecture on the 
time-worn topic of procrastination 
being the thief of time. The best 
thing to do is to give the casual 
photographer a timely reminder at 
this season of the year, either by 
personal talk in the store or letter. 
The congestion of the summer 
months in our Repair Department 
is, we believe, almost entirely due 
to what we call casual photog- 
raphers, and the sooner they get 
their cameras into commission the 
better for your film sales. 

''How to Make 
Good Pictures'' 
is worth more to you than 
to the person who buys it 
because you are assured 
of your customer acquir- 
ing a better knowledge of 
photography. 



KODAK TRADE CIRCULAR 



F>iit a. Tag on Xhem 

Make your instructions explicit! 
When you send cameras to us for 
repairs, or adjustments, attach a 
tag to the camera so we may know 
from whom it comes, and then if 
the tag isn't big enough to enable 
you to make your instructions 
plain, write them in a letter and 
refer to the camera number. 

We have made this request many 
times before, but still cameras are 
received without tags or identifica- 
tion of any kind. Just consider 
for a moment how difficult it would 
be for you, if three or four of your 
customers sent their cameras to 
you for repairs, without the proper 
means of identification. That is 
just the position we are in when 
cameras come to us without tags. 

In order to avoid delays, con- 
fusion and endless trouble, please 
do not fail to tag the cameras you 
return and send, in addition, a letter 
giving full instructions. 



Ctiemical Prices 

The following changes in the 
price of chemicals became effective 
March 6th : 

F*otassltjim Iodide 

(Advance in Price.) 

1 oz. bottle $ .55 

Ya lb. bottle 2.05 

H lb. bottle 3.95 

1 lb. bottle 7.70 

Discount, 25%. 

Nepera A.i.ixilliary 
!Po>ivders 

(Advance in Price.) 
Nepera Auxiliary Powders for use 
with Nepera Solution, per car- 
ton 12 powders $ .35 

Discount, 25%. 




EASTMAN 
FILM 

has the speed and ortho- 
chromatic qualities that 
make it absolutely de- 
pendable. 

A full assortment of sizes 
RICHARD ROE & COMPANY 



Single Column Cut No. 250-B. 
Double Column Cut No. 250-A. 



Hydrochlnon 

1 oz. cans $ .43 

y^ lb. cans 1.30 

^ lb. cans 2.45 

1 lb. cans 4.75 

Trade Discount, 33Mj%. 

a 

Order ahead so as to have the 
goods in good time. 



KODAK TBADE CIRCULAR 




The Day of His Going 

Kodak pictures in thousands of homes, are keeping 
the family history of the great war. Pictures of the 
brother, the husband, or the son as he proudly 
marches away and then, trained and hardened, as he 
returns on furlough, and his pictures of the ones at 
home, all go to make up an intimate story of the war 
that will be handed down in the family history. 

Let Kodak keep the story and the dates. 
RICHARD ROE & COMPANY 



Double Col. Cut No. 149-A. 



Triple Col. Cut No. 149-C. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTURESTS AND OUR OWN" 



Vol. XIV. No. 12 



TORONTO, CANADA 



April, 1918 



Change ^^ithiont Notice 



Several times, in the Kodak 
Trade Circular, we have informed 
our customers that the prices of 
all our goods are subject to change 
without notice, and, specifically, we 
pointed out in the December, 1917, 
number, page ten, that we were un- 
able to accept orders for future de- 
livery of any of our goods, save on 
the thoroughly understoiod condition 
that the billing would be at prices 
current on the day of shipment. 
The same notification of prices be- 
ing subject to change without notice 
is given in our catalogues and Con- 
densed Price List. 

Fluctuating prices do not tend 
to stabilize business conditions, and 
we change our prices only by rea- 
son of necessity. While we are 
quite unable to guarantee the future 
price of any item of our line, our 
customers may feel assured that any 
change in our prices was brought 



about by genuine necessity, an in- 
stance being the case of the Azo 
price changes efifective April 8th, of 
which notice was sent to all dealers. 
This is the only change in the price 
of that paper since the outbreak of 
the war. The new Azo price list 
is re-printed in this number as a 
convenient record for you. 

It seems opportune that we should 
warn our customers of the danger 
of taking a loss rather than making 
a profit through buying sensitized 
goods beyond reasonable require- 
ments. The life of the goods is 
necessarily of limited duration, and 
for this reason over-stocking should 
be avoided, especially as there does 
not seem to be any condition that 
would indicate- an absolute shortage 
of sensitized material. 



Have you a Kodak Film Cabinet ? 



KODAK TRADE CIRCULAR 



NEW AZO PRICE LIST. 
Effective April 8th, 1918 



SINGLE WEIGHT 






DOUBLE WEIGHT 


1 Doz. 


2 Doz. 


14 Gro. 


Gross 


SIZE 


ID0Z. 


2 Doz. 


HGro. 


Gross 




$0.18 

.18 
.18 
.18 
.22 
.22 
.25 
.25 
.28 
.28 
.28 
.35 
.35 




$0.95 

.95 

.95 

.95 

1.15 

1.15 

1.15 

1 15 

1.25 

1.25 

1.25 

1.25 

1.25 

1.25 

1 25 

1.25 

1.25 

1.70 

2.00 

2.20 

2.50 

2.50 

2.50 

3.15 

3.45 

3.75 

4.40 

5.00 

5.00 

6.60 

8.15 

10.00 

15.00 

20.65 

26.25 

31.25 

1.40 


1^ X 2}4 




$0.25 

.25 
.25 
.25 
.30 
.30 
.35 
.35 
.38 
.38 
.38 
.45 
.45 




$1.20 




2)4, -x. 2)4, 




1 20 




2\i X 3M 




1 20 




21^ X 3H 




1.20 




2H X 4>4 




1 45 




3x4 




1.45 




33^ X 3K 




1 45 




. 3W X 4li 




1.45 





.... 2^x4^... 




1.55 




2Ji X 7 




1.55 




m X 514... 




1.55 




3^x6 




1 55 




4x5 ... 





1.55 


$0.1K 


3H x6J^ 


$6.25 

.22 

.22 

.22 

.25 

.35 

.35 

.45 

.45 

.45 

.45 

.50 

.55 

.65 

.65 

.65 

.80 

.95 

1.25 

1.90 

2.50 

3.15 

3.75 


1.55 


.18 






3^ X 5H 






1.55 


.18 






ilix5J4 






1.55 


.18 






4x6 






1.55 


.20 






4Ji x6J^...- 






2.15 


.25 







4% xb^ 

5x7 ... 






2.50 


.25 


....... 


$1.20 
1.40 
1.40 
1.40 
1.75 
1.95 
2.10 
2.45 
2.75 
2.75 
3.65 
4.^0 
5.50 
8.25 
11.40 
14 45 
17.20 




$1.50 

1.75 

1.75 

1.75 

2.20 

2.45 

2.65 

3.05 

3.45 

3.45 

4.55 

5.65 

6.90 

10.30 

14.25 

18.05 

21.50 


2.75 


.35 


5x8 


3.15 


.35 


3J^ X 12 


3.15 


.35 


51^ x7M 


3.15 


.35 


6x8 


3.95 


.40 


. . . . 6V^ X 8i^ . 


4.30 


.45 


:::::::: 7x9^^::::::::: 


4.70 


.50 


. ..7Hx9H-.. 


5.50 


.50 


7 X 11 


6.25 


.50 


8 X 10 


6.25 


.65 


9x 11 


8.25 


.75 


10 X 12 


10.20 


1.00 


11 X 14 


12.50 


1.50 


14 X 17 


18.75 


2.00 


16 X 20 


25.80 


2..^0 


18 X 22 


32.80 


3.00 


20 X 24 


39.05 




Stereo Die Cut 





SINGLE WEIGHT 

20 Inches 40 Inches 

$1.00 $2.00 

3.00 6.00 



ROLLS 



10 feet... 
10 yards . 



DOUBLE WEIGHT 

20 Inches 40 Inches 

$1.25 $2.50 

3.75 7.50 



ROLLS FOR CIRKUT CAMERA NEGATIVES 





SINGLE 


WEIGHT 










DOUBLE WEIGHT 




5 in. 6 in. 'sH in 


8 in. lie in. 


16 In. 




Sin. 


6 in. 


6Hin. in. jlOin. 


16 in. 


$0 65 
1.25 
3.50 


$0 75 $0.85 
1.50 1.65 
3.00 3.25 


$0.95 
1.90 
3.75 


$1.20 
2.40 

4.75 


$1.90 
3.75 
7.50 


.. 25 feet.. 
.. 50 feet.. 
.100 feet.. 


$0.85 
1.65 
3.25 


$0.95 
1.90 

3.75 


$1.00 $1.15 $1.45 
2.00 2.25 2.90 
4.00 4.50 j 5.75 


$2.25 
4.50 
9.00 



AZO POST CARDS 



Doz. 
^0.20 



2 Doz. 
$0.35 



H Gross 
$0,95 



Gross 
$1.70 



500 
$4.40 



KODAK TRADE CIRCULAR 



Correction 

Through an error, a few inaccu- 
racies crept into the revisions of 
plate discounts given on page 4 of 
our last number, and we restate 
the whole accurately. The errors 
were in connection with the Seed 
R and the Royal Plates. 

Seed Plates — "R" Brand will be 
hilled at Net List. 

Seed X-Ray Plates — Trade Dis- 
count is 25% — no change. 

Royal Lantern Slide Plates — 
Trade Discount is 30% — no change. 

Royal Plates — Special Extra Ra- 
pid, Polychrome and Process 
Brands — Discount on amateur sizes 
is now 10%. Sizes larger than 5x7 
— Discount is 5%. 

Cabinet size wnll be billed at 80 
cents per dozen Net, in lots of ^ 
case or case (26 dozen is a case) — 
in lots smaller than ^ case at 86 
cents per dozen Net. 

Stanley Plates — Trade Discount 
on all amateur sizes is 30% — on 
professional sizes — 20%. 



Chemicals 

Sodium Sulphite, 1 lb. can, each.$ .28 
Trade Discount, 33%%. 

In case lots of 48 — 1 lb. cans. 
Trade Discount is 33 l-3%o and 
10%. 

5 lb. cans, each $1.20 

25 lb. cans, each ,. . . . 5.50 

Trade Discount,'33y3%. 

The prices of Sulphite in bottles 
remain unchanged. 

Sodium Carbonate, 1 lb. can, each.$ .22 
Trade Discount, 33%7o. 

In case lots of 48 — 1 lb. cans. 
Trade Discount is 33 1-3% and 
10%. 



5 lb. cans, each $ .95 

25 lb. cans, each 3.75 

Trade Discount, 33%%. 

The prices of Carbonate in bot- 
tles remain unchanged. 



Discontimaed 

Kodak Auto Shutter and K. A. 
Lens for No. ^A Autographic 
Kodak. 

We are no longer able to supply 
the Kodak Auto Shutter and K. A. 
f.7.7 lens equipment for No. 3A 
Autographic Kodak, therefore, no 
further orders for the No. 3A thus 
equipped can be accepted. 

Metal Tripods. 

Our stock of Nos. 380 and 390 
is exhausted, and no further orders 
for them can be filled. 

Alcohol Lamps 

Our stock of these Lamps, for 
use with Magnesium Ribbon Hold- 
ers, is gone, and no further orders 
can be filled. 



For Yoi_ir 0>^n 
Convenience 

More than once in these columns 
we have urged our customers to use 
for making out their orders the 
blanks which they may have from 
us merely for the asking. More and 
more orders are coming in on these 
forms but we repeat the advice for 
the benefit of our new dealers. An- 
other point to observe in the inter- 
ests of good service is to make your 
film orders, as far as possible, call 
for film in quantities of 12 rolls or 
multiples of 12 rolls. 



KODAK TRADE CIRCULAR 



J 



Extended for Use 



Reducing Camera 

The Roentgenologist finds fre- 
quent use for lantern slides and 
other reductions in size from his 
large X-Ray negatives. The East- 
man X-Ray Reducing Camera is 
remarkably compact and efficient 
for this work. Equipment includes 




Compact when not in Use 

Century Lantern Slide Camera 
fitted with both 5x7 and lantern 
slide back and Kodak Anastigmat 
lens, /. 7 !7 . The illuminator is fitted 
with 100 watt, Bowl Frosted Tip, 
Tungsten Lamp, 1 10 volts, and Kits 
for 14 X 17, 11 X 14, 10 x 12, 
8 X 10, 6>^ X 8>4 and 5x7 plates. 

The Price $130.00 

Discount to the trade, 32%. 



Undesirable 

It is undesirable that your letter 
head or other printed matter should 
contain the slightest inaccuracy and 
it is for that reason we draw your 
attention to the use of the terms 
''Agent for Kodaks" or "Kodak 
Agent," which we occasionally see 
on a dealer's stationery. The re- 
lationship implied by the word is 
not that which exists between 'the 
merchants who sell our goods and 
ourselves and it is therefore inaccu- 
rate for any one to style liimself 
as al)ove. 



Klashi Sheets Off the 
IVTarUet 

On account of the difficulty of 
obtaining supj^lies we are compelled 
to announce that we are unable to 
accept any further orders for Flash 
Sheets in any size. We are not in a 
position to say when we shall be 
able to resume supplying them, but 
when that time comes due notice 
will be given to our customers 
through the medium of the Trade 
Circular. 

a 

^'KodaUery" 

increases the number of "repeats" 
from each new customer. See that 
your assistants fill out the subscrip- 
tion forms. 



KODAK TRADE CIRCULAR 




Kodak is the Angler^ s Ally 

because it frees his stories from any 
suspicion of being '^lish\^/' pictures fur- 
nishing indisputable confirmation of the 
landing of the big fellows that jealous 
rivals may otherwise question. 

We have a complete stock from which 
to make your choice and the cases 
with shoulder straps make them easy 
to carry. 

JOHN DOE & SON 



Double Col. Cut No. 1()9-A 



KODAK TRADE CIECULAR 



F*rice Changes 
Squeegees 

Velvet Rubber, 4^^ inch $ .40 

Velvet Rubber, 6 inch, Special. .. .60 

Velvet Rubber, 8 inch, Special. .. .70 

Trade Discount, 25%. 

Cameras 

Preraoette Jr. No. lA, with Men- 
iscus Achromatic Lens and 
Kodak Ball Bearing Shutter.. $ 8.00 
Do., with Planatograph Lens... 10.00 
Do., with Kodak Anastigmat 

i.l.l Lens 16.00 

Trade Discount, 32%. 

View Cameras 

R. O. C. View— 

5x7 $22.50 

6>4 X W-2 25.00 

8 X 10 27.50 

No. 1 Eastman View — 

5x7 $32.50 

6^ X %V, 35.00 

8 X 10 38.00 

No. 2 Eastman View — 

5x7 $45.00 

6^ X SJ/^ 48.00 

8 X 10 50.00 

7 X 11 55.00 

Empire State View — 
11 X 14 $70.00 

Bromide F»ost Cards 

1 dozen $ .20 

Vi gross .95 

1 gross 1.70 

500 sheet package 4.40 

Trade Discount unchanged — 25%. 



Autoiffraphilc or N. C. 
Kilm? 

War economy and the ever in- 
creasing poptilarity of the auto- 
graphic feature, make it imperative 
that discretion be used in order- 
ing and selling Autographic film. 



It is evident that many of the 
millions of users of non-auto- 
graphic Kodaks and Brownies are 
using Autographic instead of N. C. 
Film, for the demands for Auto- 
graphic film have gone beyond 
our sanguine expectations. If this 
condition is allowed to exist, there 
is danger of a shortage of auto- 
graphc film this summer But 
this danger can be entirely and 
easily overcome, by your co-opera- 
tion and that of your clerks, througli 
your customers. 

This is important to you and 
your customers as well as to us. 

The Autographic feature in the 
film is of no use to the man who 
hasn't an autographic camera. Sell 
him the old style N. C. film and help 
conserve the supply of autographic 
film for those who want it, and can 
use it. If your clerks will simply 
sell the non-autographic film for 
non-autographic cameras, we will 
have no trouble whatever in filling 
all 6rders. 

You can help the situation in this 
way : 

Cut down on your orders for 
Autographic film and make an 
equivalent increase in your orders 
for Kodak N. C. Film. 

Instruct your clerks to ask every 
customer buying film : Do you 
use an Autographic Camera? If 
he says no, insist on selling him 
N. C. Film. 

Make this a patriotic duty — for 
in reality it is — and you will be 
helping to save an embarrassing 
situation. 



TTo^zol— ttie Depend- 
able Developer 

You can ' use and recommend it 
with absolute confidence. 



KODAK TRADE CIRCULAR 



S3,000.00 in Cash 

The 1918 Kodak Advertising 
Competition is open for pictures 
suitable as illustrations in Kodak 
advertising. 

We want pictures of the right 
kind to use in our magazine adver- 
tising — pictures that will make 
people enthusiastic over Kodaking; 
that will impress them with the 
pleasure of photography; that will 
convince them of the fact that Ko- 
dak took the bother out of picture- 
making long ago. In short, we want 
pictures that will help sell Kodaks. 

The right kind of an advertising 
picture stops the eye, arouses the 
interest and supplemented by the 
text, drives home the story 

Such pictures are worth real 
money — the prize awards of the 
1918 Advertising Competition 
make fourteen of them worth three 
thousand dollars. 

Are your customers, or some- 
body else's customers going to 
i^et a share of this money? 

A feature of the contest is its 
division into two classes : Class A is 
open to recognized professional 
photographers, including commer- 
cial and newspaper photographers, 
in short all persons depending upon 
the use of the camera for a liveli- 
hood. In this class all prints sub- 
mitted must be 5 x 7 or larger. 
The prizes totaling $2,000.00 are 
divided as follows: First, $600.00; 
s(>cnnd. $400.00 and the next five, 
S200.00 each. 

Class B is open to all amateurs 
and the prints submitted in this 
class must be from negatives 4x5, 
or 3% X 5^, or smaller. The lar- 
ger sizes will be given preference. 

In this class the prizes total 
$1,000.00 as follows : First, 



$300.00; second, $200.00 and five 
of $100.00 each. 

Outside of the prize pictures, we 
buy a number of pictures of merit — 
and we pay good prices for them. 

We are ready now to supply 
circulars giving the full details of 
the competition. How many can 
vou use? 



In Case of Trouble 

Where a customer is not success- 
ful in the use of any of our sensi- 
tized goods, the course for you to 
follow is to advise him to write us, 
direct, stating the facts as they ex- 
ist and sending unexposed samples 
of the supposedly defective mater- 
ial with samples of the results he 
has obtained. This procedure will, 
on the one hand, let you out and, 
on the other, enable us to handle 
the matter with full, first-hand 
knowledge. We want to see every 
user of our products getting satis- 
factory results and when we have 
the actual goods on which trouble 
was found we are in a position to 
correct any fault in manipulation, 
and thus put the user on the road 
to success. All our customers are 
familiar with our policy of making 
replacement free of charge, of any 
of our goods that are found at fault 
through defect in manufacture. 



Dental Filnn Devel- 
oping Hanger 

The Hanger consists of a rod, on 
which are clips to hold 10 Dental 
Films, that may be suspended over 
the side of the Developing Tank, 
and easily hung up for drying. 

Price, each $1.50 

Discount, 25%. 



KODAK TRADE CIRCULAR 




Kodak as they grow 

Let your Kodak keep the auto- 
graphic picture record of the chil- 
dren as they grow. The dates will 
make the story complete. 

RICHARD ROE & COMPANY 



Single Column Cut, No. 143-B. Double Column Cut. No. 143-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERLSTS AND OUR OWN" 



Vol. XV. No. I 



TORONTO, CANADA 



May, 1918 



The 1918 Catalogues 



The Canadian public is helping 
to win the war by keeping up the 
luorale of its sons, with Kodak pic- 
tures from home. 

Amateur photography was never 
so popular as it is at the present 
time, and that means, you just 
can't help doing business this year. 

Every May first, with the an- 
nouncement of our new catalogue, 
we have had some new feature, or 
some new camera to ofifer. This 
year we have the No. 3A Autogra- 
phic Kodak Junior. When we first 
introduced the Junior line,' it was 
with the idea of further populariz- 
ing amateur photography, by the 
marketing of highly efificient cam- 
eras at a low price. The 3A now 
makes the Junior line complete. 

Of course, the V. P. Kodak with 
R. R. lens, which was announced 
last December, is included in the 
catalogue. 



Of conrse there will be new 
things in sundries, albums and the 
like. The catalogue (it is unusually 
attractive), of which you will re- 
ceive an advance copy shortly, will 
tell you all about them. 

Catalogue distribution in quan- 
tities will begin to follow soon after, 
and there will be the" full quota of 
advertising helps ready for you as 
the year advances. Back of all this, 
will be the steady undercurrent of 
our magazine advertising and all 
this is bound to make business good. 



Correction 

On page 3 of our last (April) 
number it was stated that case lots 
of Sulphite and of Carbonate of 
Soda consisted of 48 1-lb. cans. In 
reality, the case lot is 24 1-lb. cans. 
Please make a note of this correc- 
tion. 



2 



KODAK TRADE CIECULAR 



No. 3A Autographiic 
Kodak Junior 




Here is a new camera, which is 
designed to meet the recfuirements 
of those who prefer the simpUcity 
of the Junior hne, in the 3A size. 
It has the same general character- 
istics as the other Juniors ; the 
same relatively thin, compact 
form ; the same reliable equip- 
ment. Like the 2C, is supplied 
only as a focusing camera. 

The No. 3A Kodak Junior makes 
pictures 3)4 x 5^^ inches — the 
most popular of amateur sizes — 
which is adaptable to almost any 
composition, whether in the ver- 
tical or horizontal position. It 
loads with Autographic Film Car- 
tridges of ten, six and two exix)- 
sures, and, of course, has the 
autographic feature so that the 
dates and titles may be written on 
the films at the time of exposure. 

Tlie camera is regularly supplied 
with meniscus achromatic lens, but, 
if preferred, may be had with 
either Rapid Recti linear, ot Kodak 
Anastigmat, jj.l lens, the latter 



a lens of our own manufacture 
which has given excellent results. 

The shutter used is the No. 2 
Kodak Ball Bearing with both 
finger and cable release working 
automatically, at speeds of %5, %o 
and Moo of a second, also for "bulb" 
and time exposures. 

The camera is carefully con- 
structed throughout, the back and 
bed are of aluminum, covered with 
fine seal grain leather, the bellows 
of black leather and metal parts in 
nickel and black enamel. The 
finder is large and of the collap- 
sible, reversible type. 

We hope to have this camera 
ready by July 1st. 

DETAILS 
For rectangular pictures, 3^4 x 5^ 
inches. Capacity, ten exposures without 
reloading. Size of Kodak, H§ x 5^ x 9^ 
inches. Weight, 35 ounces. Lenses, 
meniscus achromatic. Rapid Rectilinear, 
focus 65^ inches, or, if desired, the 
Kodak Anastigmat, /. 1.1 lens 6io inch 
focus. Shutter, Kodak Ball Bearing 
No. 2, with cable release. Automatic 
focusing lock. Two tripod sockets. 
Brilliant, collapsible, reversible finder. 
Black leather bellows. Covering, seal 
grain leather. 

PRICE 
No. 3A Autograpiiic K o d a k 
Junior, with meniscus achrom- 
atic lens and Kodak Ball Bear- 
ing shutter ------ $17.50 

Ditto, with Rapid Rectilinear lens 20.00 
Ditto, with Kodak Anastigmat 
lens,/, m - - - - - - 26.00 

Black Sole Leather Carrying Case, 

with strap ------ 3.50 

Regular Discounts apply. 



Xtie Bro^wnies 

The only new Brownie to go in 
the catalogue this year is the No. 
2C, which came out last season too 
late for cataloguing. This camera 
had a tremendous sale in spite of 



KODAK TKADE CIRCULAR 



this handicap and it is bound to 
have another big year. 

There are no changes in the 
other Brownies listed, except in 
the prices which were announced 
in the November, 1917, and March, 
1918, Kodak Trade Circular. 



Anastigrxiat 

Equipment 

Since the introduction of our Ko- 
dak Anastigmat f.l .7 lens, some- 
thing like five years ago, the camera- 
using public has come to a full rea- 
lization of the value of anastigmat 
lenses in amateur photography. 

These lenses have improved pho- 
tographic quality and their popular- 
ity came as a matter of course. Not 
only has this demonstration of 
anastigmat qualities increased the 
demands for j.7 ^ lenses, but for 
other anastigmats as well. 

Owing to existing conditions, we 
are at present in the embarassing 
position of being unable to fill or- 
ders for the cameras with lens 
equipments listed below. Back- 
orders have been cancelled and no 
new orders can be accepted. As 
soon as we can resume supplying 
these models, our customers will 
be notified through this Circular. 
Vest Pocket Autographic Kodak 

with B. & L. Kodak Anastigmat 

Lens. 
No. lA Autographic Kodak Jr. with 

i.7.7 Lens. 
No. 2C Autographic Kodak Jr. with 

f.7 .7 Lens. 
No. 3 Autographic Kodak with 

f.7. 7 Lens. 
No. 3A Autographic Kodak Jr. with 

i.7.7 Lens. 
No. 1 Autographic Kodak Special 

with Series Ic Tessar Lens. 
Kodak Enlarging Outfit. 



No, lA Premoette Sr. with f.7y 

lens. 
Premo No. 12 with /.7.7 Lens. 
Premo No. 12 with Series Ic 

Tessar Lens. 

Cooke Anastigmats, including the 
Cooke-Kodak, are also unobtain- 
able and are not listed in the 1918 
Catalogue. 



Directions for Using 

Eastman Kilms, to 
be Supplied in F^ads 

A very large percentage of the 
people using Eastman N. C, and 
Autographic Film and Premo Film 
Packs, send their films to a finish- 
ing department to be developed. 
Such people are not interested, of 
course, in the direction sheets 
which have been wrapped around 
the film cartridges, since all the 
information they require about 
loading and unloading their cam- 
eras, is contained in the Manuals. 
CottS'equently these direction sheets 
have been thrown away and have 
failed to serve any valuable purpose 
after the user of the film has read 
the first one. 

Believing it to be our duty, at 
this time, to eliminate the wasting 
of any materials, we have decided 
to discontinue the packing of 
directions for using Eastman Films 
and Premo Film Packs in the car- 
tons and instead supply the dealers, 
as they may require them, with 
these direction sheets made up in 
pads to be used for emergency dis- 
tribution only to customers who 
may have mislaid or lost their 
manuals, which always accompany 
Kodak, Brownie and Premo cam- 
eras and Kodak Film Tanks. 

Just as soon as this plan can be 
put into operation each dealer will 



KODAK TRADE CIRCULAR 



receive a supply of these direction 
sheets in pad form and additional 
pads will be furnished at any time 
on request. 

Of course, it will be impossible 
to put the plan into operation all 
at once, but the elimination of 
these directions from the various 
size film cartons will be accom- 
plished just as fast as the necessary 
arrangements can be made and it is 
expected that in about a month, the 
pad system will be in full operation. 



Lens and Shiutter 
Repairs 

The Bausch & Lomb Optical 
Compaiuy have informed us that 
hereafter they will be unable to re- 
pair lenses or shutters of their 
manufacture, since such work inter- 
feres with government work. 

Our Repair Department, how- 
ever, will undertake the repair of 
B. & L. shutters (except certain old 
models), but is not in a position to 
repair or remount lenses of their 
manufacture. 



Flitting thie Autogra- 
phic Feature to Kor- 
nner IVTodels of 
Nos. lA and 
3 A Oraflex 

This work involves returning the 
camera to the factory of manufac- 
ture, and, therefore, it cannot very 
well be done in a few days, but 
every effort will l^e used to ex- 
pedite the work. 

For fitting to No. lA Graflcx - $ 8.00 

For fitting to No. 3A Graflex - 10.00 

Trade Discount, 32%. 



Revolving Back Cycle 

Graphic with B. & L. 

Kodak: Anastigmat 

Lens f. 6.3, and 

Volute Shiutter 

4x5 5x7 6y2x8y2 

Lens No. 3 Lens No. 5 Lens No. b 
$94.80 ^122.80 $145.70 

Trade Discount, 32%. 
Graflex F^ocusing F*anels 

2y4x3y4 $2.00 4x5 $2.75 

354x4^4 2.25 5x7 3.75 

354 X Sy 2.75 

Trade Discount, 25%. 



Price Changes 

Eastman Etching Knife - - $ 1.50 
Wratten Copy-board Chart - .15 each 

Above are Nei prices. 

Orange and Ruby Kabrics 

Price, per yard, each - - - - $ .75 
Trade Discount, 25%. 

Kocus Cloth 

Price, per yard of 36 inch width - $L10 
Trade Discount, 25%. 

The Kastman Scale 

The constantly rising cost of ma- 
terials necessitates an advance of 
the list price. 

The price ------ $5.50 

Trade Discount — singly — ^ZywJo. 
Trade Discount in lots of 1 dozen, 40%. 

Metal Tripods 

No change in the price of No. 
400, but we are forced to advance 
prices on other numbers, as below : 

Xo. ------- $3.75 

No. 1 ------- 5.50 

No. IC ------ - 5.00 

Trade Discount, 25%. 



KODAK TRADE CIRCULAR 





Citric Acid 

1 oz. bottle ------$ .23 

^ lb. bottle ------ .70 

y2 lb. bottle ------ 1.20 

1 lb. bottle ------ 2.25 

Trade Discount, 25%. 

DAKl 



Fcr 

farmerettes 

from the 

citv 



Let your camera 
perpetuate the good 
times you have this 
summer working on 
the farm. 

Opportunities for 
good pictures are 
always at hand, and 
films, papers and all 
other supplies can be 
had promptly from 
this store. 

Good Finishing 
Promptly Done. 

SMITH'S DRUG STORE 



single Column No. 331B. 
Double Column No. 331A. 



For Finishilng Orders 

With the enormous increase in 
amateur photography, thousands 
and thousands of film rolls and 
film packs are being sent through 
the mails for finishing. 

A high percentage of this in- 
crease is from the soldier boys, 
and so these films are of unusual 
value and interest, and every pre- 
caution should be exercised to see 
that the films reach the finishing de- 
partments in first-class order, and 
that the developed films and prints 
make the return journey in an 
equally good condition. 

Quite a number of dealers sup- 
ply their customers with special 
mailing envelopes or wrappers for 
the purpose of forwarding exposed 
film for finishing, and likewise 
make use of a special container for 
mail delivery of the finished work. 

This is a splendid idea, and one 
well worth carrying out by every 
dealer doing amateur finishing, 
not only because it is good adver- 
tising for the dealer, but also be- 
cause it creates a feeling of good 
will in the customer through its 
protection of his interests. 

It is obviously necessary that such 
mailing containers, or wrappers, be 
snfificiently sturdy to allow the con- 
tents to reach destination in first- 
class condition, protected from in- 
jury by exposure to light, damage 
by stamp-cancelling machines, or 
rough handling in transit. 

We do not know of the best 
method for. this purpose, but we 
would be very pleased to hear from 
dealers as to their experience in this 
matter ; to receive samples of con- 
tainers that have proved satisfac- 
tory, and then to pass the informa- 
tion along for the benefit of us all. 



6 



KODAK TRADE CIRCULAR 



A IVIessage from ttie 
Kront 

In his article, "Pictures Burned 
Into My Memory," in the April 
American Magazine, Charles W. 
Whitehair, with the Y. M. C. A. 
overseas, says: 

Photographs and Letters 

Which the Boys Carry 

Into Battle 

" ^HERE are two things the sold- 
iers alzvays carry with them : 
photographs of the 'home folks' and 
letters from the 'home folks.' The 
pictures, often with a small Testa- 
ment, are always in that breast 
pocket over the heart. I think they 
sometimes are put there as a kind 
of charm to ward off bullets. Any- 
way, that's where they always are. 
And the look in a man's' face when 
he shows you the picture of his 
mother, his wife, his children, and 
you say — as you always do — that 
they are very beautiful, will bring 
tears to your awn eyes. 

"And those packages of letters. 
They carry them around for months 
and read them over and over until 
the creases are so worn the sheets 
will hardly hold together." 

For months we have kept this 
message, of letters from home 
ringing in the ears of millions of 
readers of the national magazines : 

"Give cheer to the lx)ys in camp 
and on shi])board, by sending 
tlicm j)ictures from home. There 
arc likely to be some tedious, home- 
sick days and a little^ cheer-up in 
the way of photographs of the home 
folks and the home doings will do 
them a lot of good. It is monotony, 
not bullets, that our soldier boys 
dread. The nation has a big job on 
its hands. It's only a little part. 




All out-doors 
invites your 

KODAK 



Richard Roe & Co. 



Single Col, Cut 157B. 
Double Col. Cut 157A. 



perhaps, but a genuine part of the 
job, to keep up the cheerfulness of 
camp life, to keep tight the bonds 
between camp and home." 

Get back 'of the movement with 
real action — 'talk to your custo- 
mers and your friends — advertise 
the fact. You will be doing a 
patriotic duty and at the same 
time, it will help your business. 



KODAK TRADE CIRCULAR 




Kodak Serial Printing Frame No 2. 



New F^rinting Krame 
for V.F*. Negatives 

The Kodak Serial^Printing Frame 
No. 2 Willi be found a great con- 
venience for printing from Vest 
Pocket (1^x21^) negatives. After 
development, the film is left in a 
continuous strip (without cutting), 
and the frame is so designed as to 
permit the film to slide easily 
through the frame from exposure 
to exposure. The film and paper 
are firmly held during printing, by 
a tension spring. With no other 
type of frame can printing be hand- 
led so rapidly. 

There is no doubt that this frame 
will be a popular one and you will 
want a stock of them to meet 
the demand. 



PRICE 

Kodak Serial Printing Frame, 
No. 2, for V. P. Negatives - 

Discount, 25%. • 



$0.65 



X-Ray Goods 

Your attention is invited to the 
booklet on X-Ray materials .sent 
you herewith, in which are listed 
Seed X-Ray Plates, Dental X-Ray 
Films, as well as chemicals and sun- 
dry goods that are generally useful 
for this line of work 



There are many Doctors who are 
net yet users of plates on a large 
scale, but Radiology or Roentgen- 
ology is being used on an ever in- 
creasing scale in the practice of med- 
icine and surgery, so it will be worth 
your while to keep track of all the 
local Doctors who have machines, 
with a view to supplying their pres- 
ent wants as well as the greater re- 
quirements of the future. 

Obviously a booklet like this is 
not for general counter distribution, 
and dealers will please ask only for 
the quantity they can use to advan- 
tage. 



Discontintaeci 

The manufacture of the Eastman 
Studio Dark Room Lamp with 
electric fittings has been discon- 
tinued and we can fill no further 
orders for this Lamp. 

Kodak Magnesium Ribbon Hold- 
ers — Our stock of these Ribbon 
Holders is exhausted, and we are 
unable to obtain further supply, so 
no more orders can be accepted. 



Azo Double Post 
Cards 



Dozen 

$0.40 



$1.90 



$3.40 



500 

$8.80 



KODAK TRADE CIRCULAR 




Let your Kodak keep 
the written, as wdl as 
the pictorial, record. 

Write it on the film 
at the time. 



Richard Roe & Co. 



Single Col. Cut 158B. 
Double Col. Cut 158A. 

Save Your 

Some months ago, 



Tinfoil 



an energetic 
California woman conceived the 
idea of collecting tinfoil, which 
.she sold to the smelters, using the 
proceeds for charitable purposes. 
The idea found its way into the Red 
Cross and resulted in the establish- 
ment of the Salvage Department of 
the Red Cross of Los Angeles. 



This has now become a national 
proposition, and all over the coun- 
try, cities have established Red 
Cross Salvage Departments, whose 
duty it is to collect articles of al- 
most any description, which have 
heretofore been consigned to the 
junk heap, and selling them. This 
has resulted in about $200,000.00 
being saved monthly, and the money 
is used for the benefit of our soldier 
and sailor boys. 

By urging your customers to save 
the tinfoil from every package of 
films and film .packs; the tin cans 
and bottles which have always found 
their way into the ash cans, you will 
be doing your country a service ; the 
boys who represent it— a service, 
and finally replenish the gradually 
decreasing supply of these com- 
modities. 

Iin one city alone, in eight weeks, 
nine thousand pounds of tinfoil 
were salvaged. 

Get behind the idea and push. 

1918 Albums 

The 1918 Album line is the best 
we have ever offered. There are 
two new ones, The Kodak and The 
Nile, each being a leader in its class. 

The Album we once listed as The 
Kodak is not in it with the new 
Kodak Album listed in the 1918 
Catalogue. The cover is one-piece 
style of black, narrow -grained cow- 
hide. Leaves are held in place by 
means of a black silk cord through 
cover and metal tubes. Very flex- 
ible — edges in Oxford Bible style. 

The Nile is a hand.some Album, 
covered with the best grade of imi- 
tation leather, duo-tinted in alliga- 
tor-skin pattern, ''Photographs" is, 
stamped in gold foil on the cover. 

The Tiber, Trojan, Frontenac, 



KODAK TRADE CIRCULAR 



Hercules, Forum and Apollo styles 
are retained, as well as the Week- 
End, Artist's and Snapshot styles. 
Souvenir Post Card Albums have 
been discontinued. 

With this amplified and well as- 
sorted line you. should have no diffi- 
culty in meeting satisfactorily the 
genuine demand that exists for al- 
bums. We say ''genuine" demand 
because there was never another 
time when there were more pic- 
tures worthy of being kept in the 
permanent security of an album. 




Kodak 

Loose leaf, closed back, cover one 
piece cow hide, leather lined, fifty 
black leaves.. 

Price Extra 
Size of Price Leaves 

No. leaf Each Pkg. of 12 

A 4MX 7 $3.75 $ .15 

B 7 xll 5.50 .18 

Frontenac 

Choice of covers — Green, Black or Wine. 

A 50 black leaves 5x 7 $1.90 

B 50 black leaves 7 x 10 2.75 

C 50 black leaves 11 x 14 5.00 

Hercules 

Loose leaf, close rounded back, 
furnished with blended grey leather 
cover, fifty black leaves. 

Price Extra 
Size of Price Leaves 

No. leaf Each Pkg. of 12 

GA 5x8 $3.75 $ .18 

GB 7x11 4.75 .25 

GC 10x12 6.50 .50 

GD 9x14 7.25 .60 

Nile 

^ Loose leaf, grain imitation alli- 
gator skin, fifty black leaves. 

Price Extra 
Size of Price Leaves 

No. leaf Each Pkg. of 12 

A 5x8 $1.60 $ .15 

B 7x11 2.00 .18 



Tiber 

A very flexible loose-leaf album, 
with imitation leather covering and 
fifty black leaves. 

A 5x8 $1.25 

Pkg. 12 ext. leaves 18 

B 7x11 1.75 

Pkg. 12 ext. leaves 25 

C 10x12 2.40 

Pkg. 12 ext. leaves .35 

D 9x14 2.75 

Pkg. 12 ext. leaves .50 

Xrojan 

Loose leaf, rounded back, em- 
bossed leather, bronze finish, fifty 
black leaves. 

Price Extra 
Size of Price Leaves 

No. leaf Each Pkg. of 12 

BA 5x8 $3.25 $ .18 

BB 7x11 4.25 .25 

BC 10x12 6.00 .50 

BD 11x14 7.25 .60 

Foriam 

Solid bound style, square back, 
book cloth cover, black or seal 
brown leaves. 

Size of Price 

No leaf Color Each 

A 5^ X 7 25 black leaves $ 70 

B 7 xlO 25 " " .90 

C 10 X 7 25 " " .90 

D 11 xl4 25 " " 2.15 

E 5^x 7 50 " " .90 

F 7 xlO 50 " " 1.30 

G 10 X 7 50 " " 1.30 

H 11 xl4 50 " " 2.55 

N 5'^ X 7 25 sepia leaves .70 

O 7 xlO 25 " " .90 

P 10 X 7 25 " " .90 

R 11 xl4 25 " " 2.15 

Apollo 

Solid bound, rounded back, black 
watered-silk cloth cover. 

Size of Price 

No leaf Color— Black Each 

CA 5x8 25 leaves $1.00 

CB 7x11 25 " 1.25 

CC 10x12 25 " 2.25 

CD 9x14 25 " 2.35 

CE 5x8 50 " 1.25 

CF 7x11 50 " 1.60 

CG 10x12 50 " 2.50 

CH 9x14 50 " 2.75 



10 



KODAK TRADE CIRCULAR 



Made on the loose-leaf plan, 
covers of sheepskin finished on the 
outside in craftsman style, of a 
brownish oHve hue,'witli the under 
side unfinished. 

No. 1—12 black leaves, 3 x 4/2 in. .$0.35 
Extra leaves, per dozen 08 

Xo. 2 — 12 black leaves, 5 x 6 in, . . . 50 
Extra leaves, per dozen 12 

Artist's AllDum 

Loose leaf system, silk lacing. 

No. 1, black leaves; No. 2, white 
leaves; No. 3, Sepia leaves, 5^ x7$0.35 

Extra leaves, package of 5 12 

No. 4, black leaves ; No. 5, white 
leaves ; No. 6, Sepia leaves, 7 x 10 .50 

Extra leaves, package of 5' 15 

Trade discounts unchanged. 



On ttie Karm 

This summer there will be a huge 
number of city dwellers on the 
farms and most of them will take 
their Kodaks with them. The pic- 
tures of farm life they will make 
will require a considerable volume 
of film and other supplies, so Ko- 
dak dealers in rural communities 
will benefit from the presence on 
the farms of the farmerettes and 
men temporarily turned farmers. 
It will be profitable to let these 
colonies of city folk know that you 
can supply promptly all they will 
need for their cameras. 

This direct business will not end 
the benefit your Kodak dept. will 
receive. Indirectly, the use of cam- 
eras on the farm and the making 
of so many pictures will react on 
the true farm folk and influence 
them toward making pictures for 
themselves. This influence can be 
increased and made to result in 
sales by the careful use of ''Kodak 



On the Farm." You can have any 
reasonable quantity of the Farin 
Booklets with your imprint — ^the 
sooner you get them the better. 



F^or Week Ends and 
Holidays 

Once again we want to remind 
our Ontario and Quebec customers 
that the best policy in ordering 
goods during the summer months 
is so to time the sending of the 
order that it will reach us in the 
first days of the week. 

There always is a heavy rush of 
orders for goods to meet the week- 
end trade and when they are all 
piled into the last two or three 
days, inevitably some dealers are 
disappointed in not receiving the 
goods urgently needed for Satur- 
day's business. 

Despite every measure taken to 
ensure prompt shipment of staple 
goods, it must be borne in mind 
that the difficulty of getting com- 
petent help is always present and 
unforeseeable delays may arise in 
shipping your order. 

Public holidays also are . good 
days for Kodak business, and it 
will pay to anticipate your needs 
for these special occasions by see- 
ing to it that your stock is up at 
least a week ahead of the particular 
holiday. Telephone and telegraph 
orders are given the promptest pos- 
sible attention, but, of course, con- 
ditions may prevent the prompt 
filling of such orders. 

1 Mease remember that we close all 
year around at 12 o'clock noon on 
Saturdays. 



KODAK TEADE CTRCULAE 




Simple Kodak Pictures 
of the Folks at Home 

make the boys overseas more cheery 
and letters with such pictures are 
especially welcome. 

Let us show you how easy it is to 
make pictures by the Kodak way. 

JOHN DOE & SON 



No. 144A Double Column. .Single Column No. 144B. 



12 



KOrrAK TRADE CIRCULAR. 



Their Soldiei^ 
is ''over there!' 




Put the spirit of good cheer into 
your soldier letters — Kodak pic- 
tures from home will help. 

RICHARD ROE & COMPANY 



Single Column Cut, No. 156-B. 



Double Column Cut, No. 156-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XV. No. 2 



TORONTO, CANADA 



June, 1918 



OUR HONOUR ROLL 

Since August, 1914, 135 of our men Kave joined tke Colours. 



'*If We Can't Oet What We Like, Let Us 
Like What We Can Get." 



In the place where we take our 
daily sustenance — morning and 
evening — there's a card hung which 
bears this legend : — ''If we can't get 
what we Hke, let us Hke what we 
can get." Maybe the Food Control- 
ler is supplying this ''soother," and 
really the patrons seem to take it in 
good part, for none of them is fail- 
ing in flesh because of the food reg- 
ulations. * 

That motto is a good one to bear 
in mind on the question of cameras. 
The exigencies of the War have ren- 
dered impossible or uncertain the 
securing of Anastigmat and R. R. 
Lenses, but the same conditions do 
not exist in regard to Single Lenses. 
If R. R. and Anastigmat Lenses are 
not available, let us like the Single 
Lens equipments and push them 



with all the energy that's in us. 
The fellows who are guiding their 
food supply by that motto are not 
noticeably suffering, nor should 
your business suffer, for the peo- 
ple who want cameras will buy what 
you can offer, unless you throw up 
the sponge and give them to under- 
stand that you will not be a party 
to their buying any camera not 
fitted with an R. R. or Anastigmat 
Lens. 



[Prenaos 

The 1918 Catalogue is on the 
press and a sample copy will be 
mailed you shortly, to be followed 
closely by distribution in quantity. 

The Premo Booklet — abridged 
Premo catalogue — is also under 



KODAK TRADE CIRCULAE 



way. Please bear in mind that 
these booklets or abridged cata- 
logues are supplied only on request, 
whereas the larger catalogues are 
furnished in quantity without your 
asking for them. Let us have your 
requisition for Premo Booklets at 
once. 

This is going to be a big Premo 
year. 

The a'bove statement has no flavor 
of originality, because we have said 
it before, but it is even better than 
being original because it is true. 

The 1918 Premo line is splendidly 
balanced; the new Pocket Premo 
makes the line complete. See de- 
tailed description on page 3. 

Perhaps we had better qualify 
this last statement, because it will 
be a few weeks yet before we can 
fill orders for this. instrument. 

There is but little , use in our 
taking up a lot of space and search- 
ing the dictionary for new adjec- 
'tives to tell you about Premos, be- 
cause you know all about them. 

iPremo and Premo Film Pack 
sales are away ahead of 1917, and 
the best of the year is yet to come. 

With but few exceptions we have 
been, and will be in position to 
ship all orders promptly, and we 
will do everything in our power to 
help you make this your biggest 
Premo year. 



F^rice ClnaLnges 
No. lO F»remo 

With Planatopraph Lens and B. 

B, Shutter, Carrying Case and 

Plate Holder $95.00 

With B. & L. Kodak Anastigmat 

Lens and Optimo Shutter . . 140.00 
With B. & L. Protar Lens Series 

Vila, f.7, and Optimo Shutter . 175.00 
Trade Discount unchanged — 32%. 



The Ptiotonote 

(D. W. Azo E Stock). 

Per Dozen $ .20 

2 Dozen . 35 

K Gross . . , 95 

1 Gross L70 

500 Sheet Pkg 4.40 

Trade Discount unchanged — 25%. 
Charge for special imprinting the same 
as for special imprinting on Post Cards. 

Kodak: Leather Dressing 

16 oz. Can $ .75 

Trade Discount— 25'%. 

Kodapod 

Each $2.00 

Trade Discount— 25%. 

Hypo-Grantilar 

In barrels of 350 lbs.— Per lb. AVac. net. 



Alternative for Acetic 

Acid Fixing Baths 

for Papers 

The following is recommended 
as an alternative for the Hypo- 
Acetic Acid Fixing Bath for devel- 
opment papers. " 
Water, . . .64 ounces 
Hypo, . . . 16 ounces 
when dissolved, add the following 
solution : 

Water, ... 5 ounces 
Chrome Alum, . 100 grains 

(Either Potassium Chrome or 
Ammonium Chrome.) 

Sodium Bisulphite, . 1 ounce 
Quickly but thoroughly rinse 
prints in fresh water, immediately 
after developing and before placing 
them in the fixing solution. Fix 
for about ten minutes, during 
which time move the prints about 
and separate them so each one 
will receive uniform action of the 
solution. 

This made up solution keeps well 
and a bath of the proportions named 



KODAK TRAPE CIRCULAR 



in above formula should fix equally 
as many prints as can be fixed in 
the same amount of the regular 
Hypo-Acid bath. 

Exhaustion of the Chrome Alum 
bath will be noticed when prints lose 
a certain leathery feeling and appear 
slimy to the touch. 

F*ock:et Premo 




This attractive little camera is 
entirely new in construction and 
embodies extreme compactness and 
simplicity of loading and operating. 

No focusing or estimating of 
distances is required. The front 
standard, bearing the lens and 
shutter, automatically unfolds and 
is extended and locked rigidly in 
focusing position when the bed of 
the camera is drawn down. The 
Pocket Premo may be brought in- 
to action very quickly, and for that 
reason unusual and interesting pic- 
tures may be secured that would be 
lost if adjustment of focus were 
necessary. 

The camera is closed by pressing 
the two side arms and raising the 
bed, which causes the bellows and 
entire front to compactly refold 
within the camera body. 

This little camera makes 2^x3^^ 
pictures upon Premo Film Packs, 
and when closed, it has about the 
same dimensions as two 2^ x 3j4 
Film Packs. 



Maximum compactness in the 
construction of this model is ob- 
tained by means of the collapsible 
back, which may be quickly ex- 
tended to receive the Premo Film 
Pack, containing 12 exposures. 
After the Pack has been placed in 
position in the camera, the safety 
cover protecting the first exposure, 
is drawn. 

The Meniscus Achromatic Lens 
fitted to the camera- is carefully 
tested and adjusted, and will pro- 
duce negatives of excellent quality, 
from which enlargements many 
times the size of the contact print 
may easily be made. 

The smooth working Kodak Ball 
Bearing Shutter supplied provides 
for speeds of ^/^s and Vm of a second, 
as well as time and bulb exposures. 

The Pocket Premo is covered with 
a fine quality of grain leather, and 
all metal parts are finished in nickel. 

SPECIFICATIONS 
Capacity : 12 exposures without reload- 
ing. Size of picture: 2^ X 3^. Dimen- 
sions : 1^ X 3^ X 4i%. Weight : 18 ozs. 
Shutter: Kodak Ball Bearing. Lens: 
Meniscus Achromatic. Finder : Collap- 
sible. Tripod Sockets : two. 

PRICES 
Pocket Premo with Meniscus 2^ x 3% 
Achromatic Lens and Kodak 
Ball Bearing Shutter . . $8.50 

Carrying Case to hold camera 
and Premo Film Pack . . 1.20 

Regular Discounts applv. 

Booklets 

We are ready, right now, for 
your orders for the Kodak and 
Premo Booklets. They are on the 
press at this writing. 

Don't wait for us to send them 
to you. They are sent only on re- 
quest and we would like to antici- 
pate your requirements as soon as 
possible. 



KODAK TEADE CIRCULAR 



The Old Reliable 

It is safe to say that the Velox 
Book has done more to familiarize 
amateur photographers with the 
fascinating process of print making 
than has any other booklet. 

The first issue is almost lost in 
history — at least the history of De- 
veloping-Out Papers, because Velox 
is the original paper of this kind. 
Of course, the booklet has been con- 
stantly revised so that it may al- 
ways be worthy of the respect of its 
readers as an authority on print 
making. Simple, direct instructions 
are given over the whole field of 
printing and a most useful feature 
of the book is that it sets forth in 
detail the causes for, and how to 
overcome, a wide range of printing 
troubles. For example, the ''freaks" 
that are rather difficult to explain 
to the casual customer who has ex- 
perienced them, are dealt with in 
detail and even illustrated. The 
reader necessarily is convinced that 
"'freaks" are not due to fault in 
manufacture. 

We know of no better method of 
fostering your Velox business than 
consistent use of this booklet as a 
manual of instructions and a refer- 
ence book for the amateur. Every 
one of its pages contains informa- 
tion of direct usefulness to the ama- 
teur printer, and when he sees in 
type an explanation of the diffi- 
culties he has met, he takes more 
pains to overcome them than he 
may possibly take if the correction 
of his methods comes from an in- 
dividual whom he may regard as 
anxious to avoid meeting a claim. 

You can have, merely for the 
asking, any reasonable number of 
these Velox manuals. Your trade 



will benefit materially from the use 
of the booklet by your customers 
as well as from a thorough under- 
standing of its contents on the part 
of your new assistants, of whom 
you surely have some, like every 
other merchant in these days. 



Eastman Dental 
Kilna TTanU 

(See illustration on opposite page.) 

The Eastman Dental Film Tank 
is a modification of the Kodak Film 
Tank, offering the same assurance 
of perfectly developed film and so 
simple to operate that any Dentist's 
assistant can get the maximum re- 
sults from its use. The Tank itself 
is the same as the Kodak Film Tank, 
though smaller, but instead of the 
apron, eight metal tubes or cylinders 
are used and each of these holds 
two Dental X-Ray Films. 

It is not recommended that the 
tank be used for fixing purposes, 
but in order that the films may be 
quickly and easily removed for 
fixing, the tubes are cut in at both 
ends. 

These little tanks are so small 
and compact, so simple to operate 
and convenient, that they are an 
indispensable part of the equipment 
of the men doing Dental X-Ray 
work. If there are any dentists or 
roentgenologists in your territory 
doing this class of work, show them 
the new tank and be sure to have 
sufficient stock to cover their needs. 

PRICE 

Eastman Dental Film Tank, in- 
cluding 8 tubes .... $2.50 
Extra set of 8 tubes .... 1.25 

Discount 32%. 



KODAK TRADE CIRCULAR 




Ship Via ? 

We shall be greatly obliged if all 
our customers will make a special 
)int of specifying on every order 

jxactly how they wish the goods 

shipped — by freight — by express — 
|or by parcel post. 

When an order does not carry 
idefinite shipping directions it has 

to be referred to the chief shipper 
[.and, of course, that order thereby 

is deviated from the straight route, 
tand suffers a measure of delay. 
^Another consideration is that the 
;.judgment we exercise as to the 
Lshipment of an order, which lacks 

lefinite instructions on this point, 
[may not entirely commend itself to 
[Our customer, though when he omits 
Lto give instructions other than 

"rush" he can't fairly criticize us 

for shipping by the best route in 
;Our judgment. 

'Good Prints Com- 

mand Good Prices 
and Hold Ciistonners 

A man who makes several trips 
a year among the larger towns and 
cities of the Dominion was good 



enough to give us his experience in 
getting developing and printing 
done. He uses a 3A Autographic 
Kodak and is constantly making 
pictures to illustrate his reports to 
the head office of the Company for 
which he works. 

First of all, he says he has found 
a vast improvement in the quality 
of the developing and of the print- 
ing, as it is done to-day, over what 
used to be the case as recently as 
five years ago. The dealers and 
amateur finishers, he says, seem, 
on the whole, to have appreciated 
that the average amateur is well 
enough posted to recognize a good 
print when he sees it, but there is 
still far too much finishing done 
for which some person should be 
punished on the ground of taking 
money without rendering any ade- 
quate return. 

He feels that too many finishers 
are trying to excel one another in 
the production of so-called "snappy" 
prints which are little better than 
the contrastiest of contrasty line 
drawings. In fact, he often won- 
dered if they were photographic fin- 
ishers or artists in whitewash and 
lamp-black, so unutterably hard 



KODAK TRADE CIRCULAR 



were the prints that were offered 
in exchange for good money. 

We took him up on this point, 
and while he admitted that the num- 
ber of his so-called ''artists" was 
not large, he maintained that they 
were not by any means justifying 
their existence as finishers when 
they attempted to sell prints that 
were practically extreme black 
lag'aijTLst extreme white; half-tone 
gradation being absolutely left out 
of consideration. 

This gentleman feels that a dealer 
who permits such work to be offered 
for sale is doing his best to discour- 
age his customers. If he does this 
kind of work in his own place he 
would be better off by quitting un- 
less he wants to ruin his finishing 
business. And as for accepting such 
work from a finisher for resale, he 
fails to comprehend how the dealer 
can possibly submit to the gradual 
ruination of his trade by another 
party who is clearly putting it over, 
and making money out of the dealer 
he is hoodwinking into accepting 
these "snappy" prints, which some- 
times, he says, have a third tone, 
apart from extreme black and white, 
given to them by stains. 

Granted that the amateur wants 
"clear," brilliant, snappy prints, he 
declines to admit that he or any 
other amateur taker of pictures 
should be asked to pay for prints 
that show not a trace of the most 
part of the detail in the negative. 
What he wants is a good print — one 
that faithfully reproduces what's in 
the negative combined with clear- 
ness or brilliance, and he positively 
objects to paying for stains. 

This question of quality in ama- 
teur finishing is of supreme impor- 
tance to every dealer because the 



print is the final test of the ama- 
teur's satisfaction with his camera. 
If he is permitted to pay good 
moiiey for pictures that he knows 
are not reasonably near to being 
as good as can be made from the 
particular negatives, then he takes 
it that you don't know a good 
print yourself and are either vic- 
timizing him directly or are your- 
self the victim of your finisher. In 
neither case is he going to continue 
with you and he soon, very soon, 
gives up using his camera, a dis- 
gusted and discouraged man, who 
is no asset to your business. 

You should use every precaution 
to guard against any customer be- 
coming a knocker for your Photo- 
graphic Dept. on this score, for a 
knock is not a boost when there are 
tangible things like fierce prints as 
the basis for the knock. 

Though every finisher now has 
his hands full, he should never 
allow the quality of his work to suf- 
fer. Customers who accept poor 
prints now, will remember it against 
you and act accordingly as soon as 
they can help themselves. Get a 
good price for your work and don't 
commit your fortune, without any 
reservation, to a needless race 
against time, wherein to make the 
timetable the work is allowed to 
suffer in quality. 



Display Nlatter 

We have been unfortunate in be- 
ing held up in the turning out of 
the Display Signs, Cards and other 
store helps for our dealers. Despite 
every precaution, delays arose, from 
transportation and other difficulties. 
We are hoping to have this 
material on its way to you in a 
couple of weeks at the outside. 



KODAK TEADE CIRCULAR 



iF'-^r 



k 




All outdoors 

invites your 

no DAK 



RICHARD ROE & CO. 

Kodaks and Supplies 
1201 Tripod Ave. 



street Car Card No. 782 



11-^1 


^r mZ 


1^ ' 

4 . 



Take a 

KQBAK 
with you 

RICHARD ROE & CO. 

Kodaks and Supplies 
1201 Tripod Ave. 



street Car Card No. 784 



Street Car Cards 

The attractive street car cards 
illustrated above are available to 
the first dealer who applies from a 
town or city which has street car 
service for, clearly, we can't con- 
sistently supply street car signs for 
use elsewhere than in street cars. 
They are far too expensive for 
fence-tacking or other promiscuous 



uses. Please don't ask for street 
car signs if there is no car service 
available in which to use them. 

The cards are of standard size, 
got up in colors and good bold type 
so as to be of genuine usefulness. 

The same card will not be sup- 
plied to more than one dealer from 
the same town or city. Order by 
number. 



KODAK TRADE CIRCULAR. 




Kodak Pictures 

are keeping the home 

story of the war in 

countless homes. 



RICHARD ROE & COMPANY 

KODAKS AND KODAK SUPPLIES 

I20I TRIPOD AVENUE 



Single Column Cut No. 159B 



Double Column Cut No. 159A 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



k 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. No. 3 



TORONTO, CANADA 



July, 1918 



Move the Slow Ones 



Now is a good time to look over 
your stock of cameras and Kodak 
supplies and see what you have 
that should be disposed of first. 
This is the time when Kodaks are 
most in demand and if you have, 
among your stock, some old cam- 
eras, or old supplies, tell your 
clerks to make a special efifort to 
dispose of such goods. There's 
no denying the fact that scarcity 
of raw materials has caused a 
^scarcity in goods of every descrip- 
tion and this should stimulate your 
customers' buying anxiety." In- 



stead of demanding a certain 



m 



model, he will welcome your sug- 
estions. This gives you the 



opportunity to do some house- 
cleaning before the close of the 
busiest months leaves you with a 
stock which will be a year older, 
next year. 

Don't interpret an insistent de- 
mand as indicating that you must 
over-order on new goods, while 
your shelves contain salable goods 
which are getting more out-of-date 
with every day that passes. Move 
the old goods first and if they need 
repairing or putting in more pre- 
sentable shape and you cannot do 
it satisfactorily yourself, send them 
to us, outlining fully, by letter, your 
desires and attaching a tag to each 
article, with your store name and 
address plainly written. 



KODAK TRADE CIRCULAR 



Lens Joggling 

No clerk would purposely put a 
customer's Kodak out of commis- 
sion, but there is no better way of 
shattering the hopes and ambitions 
of an enthusiastic young amateur, 
than by spoiling his pictures 
through the transposition of lenses. 

We have said this many times 
before, but in the hope that some- 
one who is permitting this thing to 
go on, may read this article, and 
for the sake of Kodak results, let 
us repeat : "Dont let your, clerks 
or any alleged expert, transpose the 
lenses from one camera to another." 

Six cameras came to the repair 
department in one day, with 
lenses changed about. 

Every lens that goes into our 
cameras, is an individual and has 
to be so treated. It is carefully 
focused when fitted to the camera 
with which it is to be used, as 
even lenses of exactly the same 
description vary slightly in focus. 



Orders Kor N. C. and 
Autographic Film 

Many of the users of Non-Auto- 
graphic Kodaks and Brownies are 
evidently buying Autographic, in- 
stead of N. C. Film for their 
cameras. And in order to safe- 
guard ourselves against a possible 
shortage for the busy season, we 
are obliged to accept dealer orders 
for film only on the basis of 50% 
N. C. and 50% Autographic, or 
in other words, an equal amount 
of each. 

In the April Trade Circular we 
called attention to the necessity of 
supplying N. C. Film to customers, 
wherever possible. 



Get Yoiir Ctistomers 
Interested 

How is the 1918 Kodak Adver- 
tising Competition getting on, so 
far as your customers are con- 
cerned? Have you let them know 
that they have an opportunity to 
get a share of the $3,000 in cash, 
offered for prize pictures? 

We want pictures which will 
help to sell Kodaks ; pictures 
which will impress the readers of 
our advertisements with the pleas- 
ures of photography, the kind to 
make people enthusiastic over 
Kodaking. 

A big man once wrote : ''One 
picture is worth a million words, 
if it's the right picture." The 
purpose of this offer is to get 
pictures that are right. 

a 
A IVIisapprehiension 

To clear up a misapprehension 
that cropped up on a few occasions, 
we thought it proper to point out 
that we can not possibly guarantee 
that the motors in the Majestic 
Print Dryers will last indefinitely, 
despite all sorts of use. The motors 
in question are purchased by us 
from a reputable electrical manu- 
facturer, who does not guarantee 
to us that the motor will last in- 
definitely, consequently we can't 
give any such guarantee to pur- 
chasers. We know that the motor 
works all right when we ship the 
Dryer because every motor is care- 
fully tested in running. 

^Potassium Bromide 

1 oz. Can $ .34 

Va lb. Can 1.00 

V2 lb. Can ].85 

1 lb. Can 3.50 

Trade Discount, 25%. 



KODAK TRADE CIRCULAR 



Do You Read Them? 

You couldn't be induced to tear 
up a $100 bill — to absolutely de- 
stroy it without getting a cent's 
worth in return for its value. 

That's too absurd for consider- 
ation. And yet the man who fails 
to read this little publication 
through, every issue, from cover 
to cover; who throws it into the 
waste basket, or puts it aside with- 
out reading it, is in the same class 
as the man who will tear up a $100 
bill. He is losing money, neglecting 
his business and passing, whatever 
he has gained of prestige, to his 
competitor up the street. 

The Kodak Trade Circular is the 
official mouthpiece of the Kodak 
factories and is published exclu- 
sively in the interests of the dealer. 
Our salesmen cannot, of course, 
see every dealer personally just as 
soon as a new article is ready to 
market. And so, in the majority 
of cases, the Kodak Trade Circular 
is the first salesman to announce 
new goods, changes in goods, 
changes in prices, and to give in- 
formation which is vital in keeping 
that business up to the minute. 

Stagnation is the one result that 
must follow lack of attention to the 
new things — the new ideas that are 
setting the pace in the photographic 
realm. 

To be absolutely fair to yourself 
and your business — yes, and to 
your clerks as well — you should 
read every number of the Kodak 
Trade Circular and file them in the 
binders for reference, giving such 
information as they require to 
those under you. 

Oaks grow from acorns — 

Kodak oaks grow from Brownie 

acorns; 
Therefore, keep planting them. 



Alternative for Hypo- 
Acetic Acid. Fi:x:ing 
Baths for F^ilms 

The following is recommended 
as an alternative for Hypo-Acetic 
Acid Fixing Bath for the deep tank 
fixing of Eastman Film: 

Hypo-Solution 

Water, . . . .128 ozs. 
Hypo, .... 21 lbs. 

Thoroughly dissolve the Hypo 
in the water, then add the follow- 
ing hardening solution. Stir the 
Hypo solution briskly while add- 
ing the hardener. 

Hardening SoluLtlon 

Water, . . . .128 ozs. 
Sodium Bisulphite, . . 2 lbs. 
Chrome Alum, . . 3^2 lb. 

After this hardening solution 
has been added and is well mixed 
with the Hypo solution, add 
enough more water to make ten 
(10) wine gallons of fixing solution. 

This fixing bath is ready to use 
as soon as prepared. 

It keeps well and its fixing 
qualities fully equal those of the 
old standard Hypo-Acetic Acid 
fixing solution. 



Lantern Slide Blocks 
for Kodak: Enlarg- 
ing Outfit 

We are prepared to supply blocks 
which attach to the easel of the 
Kodak Enlarging Outfit so that 
lantern shdes may be made from 
any part of the enlarged image 
thrown on the easel. 

These blocks will be found a 
convenient adjunct to the Kodak 
Enlarging Outfit. 

F»rlce 

Lantern Slide Blocks, each . . $1.00 
Discount, 33y3%. 



KODAK TRADE CIRCULAR 



New Si^^e X-Ray 
Developing F*0Avcier 

There has been a considerable 
demand for Eastman X-Ray De- 
veloping Powders in a smaller size 
which would be suitable for making 
6 ounces of solution instead of 12 
ounces to a powder. 

We are now prepared to supply 
Eastman X-Ray Developing Pow- 
ders No. 1 which may be used for 
the developing of Dental Films, as 
well as complying with the smaller 
demands for a developer for plates 
and films in regular X-Ray work. 

If anyone in your vicinity is doing 
this class of work you should have 
a supply of these powders on hand. 
Let them know that this is a new 
size and will prove economical, 
where small quantities are to be de- 
veloped at a time. 

F»rlce 

Eastman X-Ray Developing 
Powder No. 1: Package of 6 
powders, each powder suffi- 
cient for 6 ozs. of solution, . $ .50 

Discount, 33%%. 



No. 1 Developer 

PoAvciers for Dental 

Kilm Xanli 

The Eastman Dental Film Tank 
announced last month is designed 
to take the No. 1 Eastman X-Ray 
Developer Powder. (6 oz. size.) 

The direction sheets accompany- 
ing the first tanks which were sent 
out to the trade, referred to the 
12 oz. size as the right powder to 
use. The directions are now be- 
ing corrected to read No. 1 (6 oz. 
size), as this quantity is just suffi- 
cient to cover the films thoroughly, 
and if the earlier instructions are 
contained with any of the tanks 



you have in stock, be sure to make 
it clear to your customers that 
the smaller size is the one to use. 



**F*ictijires from 
Home" 

Our 1918 Kodak booklet, for 
your mailing list, could just as well 
have been named the ''Pictures from 
Home" booklet, as one glance at the 
page opposite will prove to you. 

The cheering up of the Canadian 
boys overseas by means of pictures 
from home has not been done on 
the same systematic basis as has 
been done in Great Britain and 
Australia — ^and is now being done 
in the U. S. — but there's good scope 
for the efforts of individuals in this 
direction. 

The booklet whose cover sub- 
ject is shown opposite will carry 
the suggestion with telling force 
and no particular skill in letter 
writing will be needed to put 
convincing sincerity in a letter 
that goes with this picture. One 
thing you should avoid is cheap, 
sloppy sentiment in such a letter. 
The boys want the pictures and the 
home folks are willing to send them, 
if they know how they are to be got 
— that is the meat of the matter and 
there's no room for any word pic- 
tures of Jack's exaltation with high 
resolve at seeing a picture of the 
old dog sunning himself on the 
porch, etc. Such things are better 
left by you to the imagination of 
Jack's people or to poets. 

Any reasonable number of these 
Kodak booklets, also of the Premo 
booklet, wiill be furnished for the 
asking and without charge to deal- 
ers who will make proper use of 
them. 



KODAK TRADE CIRCULAR 




KODAK 



Cover of the Kodak Booklet— the "Pictures 
from Home" Booklet. 



KODAK TRADE CIRCULAR 



Discontinuiedl 

Eastman Sttadio Dark: 
JRoom Lamp 

Stock is exhausted and no fur- 
ther supply is available, its manu- 
facture having been discontinued. 
Please do not confound this lamp 
with the Kodak Safelight Lamp or 
the Brownie Safehght Lamp, both 
of which are still available, as are 
the No. 2 Kodak Dark Room Lamp 
and the Kodak Candle Lamp. 

3A A^utograplnic Kodak: 

^N?sritti Kodak Ai_ito 

Slmatter 

Our stock is gone and there be- 
ing no further supply of these shut- 
ters available, we shall be unable to 
fill orders. 

a 

F*rice Changes 

Orange and Ruby Fabric, per yard $1.00 

Trade Discount, 25%. 
Nepera Waxing Solution, per 4 

oz. bottle, 30 

Trade Discount, 25%. 

Eastman Transparent Back Swiv- 
el Printing frames — 

8x8, $9.50 

10 X 10, 11.00 

Trade Discount, 25%. 

Ferrotype Plates, 18 x 24, heavy . $1.40 
Trade Discount, 25%. 

Amateur Delivery Envelopes — 

Per 100 Per 1,000 

No. 1, . . . . $ .80 $ 7.00 

No. 2, 90 8.00 

No. 3, . . . . 1.10 10.00 

These are net prices, covering en- 
velopes without any printing at all. 

For imprinting on plain envelopes 
"Copy" supplied by the dealer, net, 
additional charges are as follows : 
In lots of 5,000, . $1.50 per thousand 
In lots of 10,000, . 1.25 per thousand 



For envelopes ready imprinted 
with the standard matter plus deal- 
er's name and address, net prices 
are: 

lyOtS of I^OtS of lyOtS of 

1000 2000 3000 

No. 1 per 1,000 $10.00 $ 9.50 $ 9.00 
No. 2 per 1,000 11.00 10.50 10.00 
No. 3 per 1,000 12.50 12.00 11.50 

Eastman Hard Rubber Stirring 

Rods, each, $ .30 

Trade Discount, 33% %^No quantity 

discount. 
Hypo (Granular). Per 1 lb. Car- 
ton, $ .12 

Trade Discount, 25% straight. 
10% Bromide Powders. Per car- 
ton of 4 powders, . , . . $ .20 
Trade Discount, 40%. 

Eastman View Cameras, with 
Case and one Plate Holder — 

5x7 6Hx8>^ 8x10 7x11 

No. 1 . $35.00 $38.00 $41.00 

No. 2 . 48.00 50.00 55.00 $60.00 

a 

Ne^w Ooods 

No. 8 (28%) Acetic Acid— 

y2 lb. Botde, $ .25 

1 lb. Bottle, ..... .40 

5 lb. Bottle, 1.80 

Trade Discount, ZT^V-aX. 
Glacial Acetic Acid — 
1 oz. Bottle, . . . . . $ .23 

1 lb. Bottle, 1.25 

5 lb. Bottle, 5.50 

Trade Discount, ZZ'^kX. 



Ne^vsT Si:ze in CirUuit 
Kllm 

There has been a demand for 
8 in. X 5 ft. rolls of Cirkut Film for 
Nos. 10 and 16 Cirkut Cameras and 
we are now prepared to supply 
this regularly. 

Price 
Cirkut Film, white label 8" x 5 ft. 

per roll $1.60 

Discount, 25 and 10%. 



KODAK TRADE CIRCULAR 




The Day of His Going 

Let your Kodak Album keep the 
home story of the war. To-day that 
story means history, and more than 
ever it is important that it be authentic 
history — that every negative bear 
a date. 

Let Kodak keep the dates. 
RICHARD ROE & COMPANY. 



vSingle Column cut No. 160-B. 



Double Column Cut No. 160-A. 



''Kodakery'' Sells Goods. 

The editors of '^Kodakery" and the contributors 
to this little magazine are men who not only know 
photography, but who know how to write about it, 
understandingly. It is, first of all, helpful and 
interesting. 

But aside from all the actual help it gives to its 
readers, by way of instruction, ^'Kodakery" helps 
to sell them the goods you handle. 

Your assistants can use ^'Kodakery'' to advan- 
tage in making sales, and after a sale is made, 
^^Kodakery" keeps right on working for one year, 
creating the desire for the materials with which to 
make better and better pictures. 

Get the name on the dotted line. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. No. 4 TORONTO, CANADA August, 1918 

Somewhere within 
these pages. 

Somewhere within these pages there is something you 
ought to know about — something that demands your atten- 
tion. It may be the change in a price, the announcement of 
new goods or changes in goods; it may be the dealer adver- 
tisements which we prepare especially for your use each month. 
But whatever it is, you should know about it. The Kodak 
Trade Cifxular applies directly to you. It contains only official 
information such as might be written in a personal letter from 
the Sales Manager or the Advertising Manager. 

During the past fourteen years of its publication, it has 
done its bit in helping to build up a lucrative business for 
hundreds of Kodak dealers. 

Read it from cover to cover. 



KODAK TRADE CIRCULAR 



Cameras "We Can 
Siapply 

In recent numbers we have men- 
tioned certain cameras of which we 
have no supply available to fill our 
dealers' orders. Now we are going 
the other way around and show be- 
low as accurate a Hst as is possible 
of the leading Kodaks, Brownies 
and Premos of which we have a 
stock worth mentioning. This list 
will assuredly be welcomed by our 
customers, but it is proper to point 
out that we can't guarantee that the 
cameras will be available when you 
get around to ordering — so, please, 
order at once, if you want any of 
the models listed. 

The 1918 demand for cameras 
has been the best we have known 
and some of our customers may feel 
that, had we bestirred ourselves, we 
could have avoided the shortage of 
cameras. Of course, the assump- 
tion in such cases is that the retailer 
is the only person to suffer by the 
loss of a sale, but the fact remains 
that the Kodak Company loses not 
only the immediate sale but also the 
consumption of film, paper, etc., 
that the camera, if sold, would have 
created. The shortage directly is 
to be attributed to the superior im- 
portance of war demand over the 
requirements of ordinary business. 

Of cameras not mentioned below, 
there are some models of which we 
have none to ship, while of others 
there are small lots, not sufficient to 
warrant listing them herein. We 
may or may not be able to obtain 
within a short time lenses with 
which to equip some of these cam- 
eras and increase the supply avail- 
able, but we shall let you know reg- 
ularly through this Circular what is 
available in reasonable quantities. 



We are leaving no stone unturned 
in trying to secure adequate sup- 
plies of cameras and we urge our 
customers to let no opportunity go 
by for making sales of cameras. If 
the R. R. lens equipment is not 
available, make the most of the 
Single Lens equipments. They use 
up film just as well as the cameras 
that you can't' obtain. 

Kodaks and Brownies 

Vest Pocket Autographic Kodaks 
with Single lens and with Kodak 
Anastigmat f.7.7 lens. 

Nos, 1, lA, 2C and 3A Kodak 
Jrs. with Single lens. 

No. lA Autographic Kodak with 
Kodak Anastigmat f.7.7 lens. 

Nos. 3 and 3A Autographic Ko- 
daks — uncertain — no stock at pres- 
ent. 

Special Kodaks — No. 1 with B. & 
L. Kodak Anastigmat f.6.3 lens. 
On all other Specials there is un- 
certainty because of uncertainty in 
lens supply. 

Box Brownies — All models are 
available. 

Folding Autographic Brownies — 
Nos. 2 and 2A — with Single lens. 

Folding Autographic Brownies — 
Nos. 2C and 3A — with Single and 
R. R. equipments. 

F*renc^os 

Box Form Cartridge Premos — all 
sizes. 

Folding Cartridge Premos, No. 
2A with R. R. lens. 

Premo Jrs. — All sizes. 

Premoette Jr. — With Kodak An- 
astigmat f.7.7 lens. 

Premoette Sr. — 2>^ x 4^4 and 
3^ X 4>4 with R. R. lens. 

N.B.— V. P. K. and lA Autogra- 
phic Kodaks are popular models, 
which are available with the Kodak 
Anastigmat f.7.7 lens. 




( 



KODAK TEADE CIRCULA^C^n^ VY \ 1 ^ ^ 

ANASTIGMAT LENS EQUIPMENT 
ADVANCE IN PRICE 

The War demands for lens glass have been so great that it is utterly 
impossible for the manufacturers of anastigmat lenses to obtain glass 
in sufficient quantities to meet the immediate requirements of the camera 
using public. Quite naturally the price of unground lens glass has 
advanced and the increased cost of the lenses has made it necessary for 
us to pass this advance on to the consumer. 

Consequently the prices of Kodaks and cameras fitted with the lenses 
listed below, will be as follows : 

PRICES 

Vest Pocket Autographic Kodak Special with B. & L. Kodak Anastig- 
mat lens, /.6.9 $ 30.50 

No. 1 Autographic Kodak Special with B. & L. Kodak Anastigmat lens, 

/.6.3 (No. 1) 57.00 

Do., with B. & L. Special Anastigmat lens, /.6.3 45.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No. 3) . . . . 70.00 
Do., with B. & L. Tessar Series Ic lens, /.4.5 (No. 12) .... 72.00 
No. lA Autographic Kodak Special with B. & L. Kodak Anastigmat 

lens, /.6.3 (No. 2) . . . 63.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No. 4) . < . . . 76.00 
No. 3 Autographic Kodak Special with B. & L. Kodak Anastigmat lens, 

/.6.3 (No. 2) 63.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No. 4) 76.00 

No. 3A Autographic Kodak Special with B. & L. Kodak Anastigmat 

lens, /.6.3 (No. 4) 81.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No. 5K) . . . . 98.50 
Premo No. 12 with B. & L. Kodak Anastigmat lens, /.6.3 (No. 1) and 

Optimo Shutter 55.50 

Do., with B. & L. Special Anastigmat lens, /.6.3 43.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No, 2A) and Compound 

Shutter 46.00 

Do., with B. & L. Tessar Series lib lens, /.6.3 (No. 3) . . . . 67.50 
Do., with B. & L. Tessar Series Ic lens, /.4.5 (No. 12) .... 69.50 
Premo No. 9 with B. & L. Kodak Anastigmat lens, /.6.3 (No. 3) 4 x 5 . 75.00 

Do., (No. 4 lens) 3^4 x 5/2 78.25 

Do., (No. 5 lens) 5x7 102.50 

Premo No. 10 with B. & L. Kodak Anastigmat, /.6.3 (No. 5) . . . 148.00 

Do., with B. &L. Protar Series Vila lens (No. 8) 190.00 

No. 1 Premoette Jr. Special with B, & L. Kodak Anastigmat lens, 

/.6.3 (No. 1) 43.50 

No. lA Premoette Jr. Special with B. & L. Kodak Anastigmat lens, 

/.6.3 (No. 2) 48.50 

Discount 32%. 
LENSES: 

B. & L. Kodak Anastigmat, 
B. & L. Tessar Series Ic, 
B. & L. Tessar Series lib, 
B. & L. Protar Series Vila, 
B. & L. Extreme Wide Angle Series V, 
and all other B. & L. Anastigmat lenses — No change in list prices. . 

Discount 20%. 



KODAK TRADE CIRCULAR 



Revolving Back: Cycle 

Graphic Cameras 

^withiocit Lenses 

or ShLU-tters 

4 X 5 $53.00 

5 x7 63.00 

6^ X 8H 77.00 

8 X 10 102.00 

a 

Graflex: and Graptiic 
Cameras 

Graflex and Graphic Cameras, 
when furnished with Bausch & 
Lomb Anastigmat Lenses, will be 
billed separately from the lenses : — 
i.e., the lens and the camera will be 
billed as separate items at the cur- 
rent list prices, each subject to its 
particular discount. On Graflex 
and Graphic cameras the trade dis- 
count is 7i2 per cent. On Bausch & 
Lomb Anastigmat Lenses the trade 
discount is 20 per cent. 

When Graflex and Graphic Cam- 
eras are furnished with Kodak An- 
astigmat lenses, the billing will be 
on the same plan as in the past — 
list price of camera equipped with 
lens, as listed in catalogue, less 32 
per cent. 

a 

Cabinet(4jx6^) Folates 

The list price of this size — i.e., 90 
cents per dozen — is out of line with 
the list prices of other sizes and 
an equalization has been effected 
by raising the list priceof cabinet 
plates to $1.00 per dozen. ~^ Dis- 
counts are unaffected. Royal IMates 
of this size — S. E. R., Process and 
Polychrome — will now be billed at 
90 cents per dozen net on orders for 
not less than thirteen dozen and at 
96 cents per dozen on orders for 
less than thirteen dozen. 



Chemical Prices 

E^astmaLn F*ermLanent 
Crystal F*3rro 

1 oz. bottle $ .55 

-^ lb. bottle 1.75 

y2 lb. bottle 3.30 

1 lb. bottle 6.40 

Trade Discount 33%%— 40% in lots 
of 100 ozs. or more, assorted. 

a 

Si-inciry Price 

Clianges 

DE LUXE HAND BAG for V. P. 

K. (Suede calfskin) $2.50 

Trade Discount 30%. 

EASTMAN TIMER $4.00 

Trade Discount 25%. 

FILM CLIPS. 

Eastman (nickel plated) 3^", 

per pair $ .40 

Eastman (nickel plated) 5", 

per pair 45 

Eastman Dental, per doz 1.25 

Kodak Jr. No. 1, each 20 

Kodak Jr. No. 2, each 40 

Kodak (Wooden), 5", per pair .20 
Trade Discount 25%. 
No quantity discounts or special lig 

ures on unboxed clips. 

a 

K. O. B. Xoronto 

Every dealer knows that our quo- 
tations are f. o. b. Toronto and that 
when we deliver a shipment to the 
transportation company, getting 
their receipt for the correct number 
of pieces in good order, our respon- 
sibility is at an end. We cannot be 
held as undertaking safe delivery 
of shipments, nor can we be held 
responsible for loss incurred by the 
dealer through goods in transit be- 
ing burned, pilfered, damaged or 
lost. 

Shipments by Express, of what- 
ever value, are made in strict ac- , 
cordance with directions — that is to 
say, if a dealer does not direct us 



KODAK TRADE CIRCULAR 



to declare the value of the shipment 
made to him, it is not declared. 
Where we are so directed, the value 
is declared, entailing an additional 
charge. 

In the absence of- specific instruc- 
tions to declare, we don't feel that 
we have any authority to put the 
dealer to this extra expense. An- 
other point to be noted is that clearly 
value can't be declared until the in- 
voice is made out, so that declara- 
tion of value entails delay in ship- 
ment as well as an additional trans- 
portation expense. 
a 
Price Changes 

4^ X 6^ Graflex Magazine 
Plate Holder, to fit 5x7 

Graflex Camera $20.00 

Trade Discount 30%. 
Eastman Hard Rubber Stirring 

Rod, each $ .35 

Trade Discount 33M{%. 
No quantity discount. 





]VIoiants 






Vist 


a 




Xo. 


For Prints 


Per 50. 


Per doz. 


381 .. 


..5x7 


$2.15 


$ .60 


382 .. 


.. 61^ x W2 


2.70 


.75 


383 .. 


..8 xlO 


3.25 


.90 




Remington 




No. 


For Prints 


Per 50. 


Per doz. 


391 .. 


..5x7 


$3.00 


$ .85 


392 .. 


.. 6>4x 8^^ 


4.00 


1.15 


393 .. 


..8 xlO 


4.75 


1.35 


394 .. 


. . 6 x 10 


4.75 


1.35 




Woodnnere 




No. 


For Prints 


Per 50. 


Per doz. 


401 .. 


..5x7 


$3.00 


$ .85 


402 .. 


.. 6Hx 81^ 


4.00 


1.15 


403 .. 


..8 xlO 


4.75 


1.35 




Insllp 






For Prints 


Per doz. 


Per 100. 


"A" . 


.. 3^x 5^ 


$ .85 


$5.75 


"B" . 


.. 4^x 6/2 


'.90 


6.00 




..5x7 


.90 


6.00 


"D" . 


. . 6^ X 8H 


1.20 


8.25 


^*E" . 


..6 xlO 


1.20 


8.25 


"F" . 


..8 xlO 


1.50 


10.50 


"K" . 


...5 X 8/2 


.90 


6 25 


"M" 


... 7 xll 


1.75 


12.00 





For Prints 


Per V2 dz. 


Per 100. 


G" . 


...10 xl2 


$1.20 


$15.00 


H" . 


...8 xl4 


1.20 


15.00 


7" • 


..11 xl4 


1.65 


20 50 


L" 


...7 xl2 


1.20 


14.75 




Drinaoiint 






For Prints 


Per doz. 


Per 100. 


'A" , 


... 314 X 51^ 


$ .50 


$3.25 


'B" 


... 4>^x 6y2 


.50 


3.25 


'C" 


...5 X 7 


.50 


3.40 


'D" 


... 61^ X 8^ 


.65 


4.40 


'E" 


...6 xlO 


.65 


4.40 




For Prints 


Per doz. 


Per 100. 


•F" 


...8 xlO 


$ .85 


$5.75 


'K" 


...5 X 8/2 


.55 


3.65 


'M" 


... 7 xll 


1.10 


7.00 




For Prints 


Per ^ dz. 


, Per 100. 


'G" 


...10 xl2 


$ .70 


$8.50 


'H" 


. .. 8 xl4 


.70 


8.50 


'J" 


...11 xl4 


.90 


11..50 


X" 


...7 xl2 


.60 


7.50 




Discount 25%. 





F*ri2jes for Pictuires 

In every picture that is made, 
there is a story. It may be the 
story of a vacation trip, or perhaps 
the story of a child at play. In 
any event the picture represents 
something worth while remember- 
ing — something that has a very 
definite value to the one who 
made it. 

The 1918 Kodak Advertising 
Contest which closes October 20th 
offers prizes totaling $2,000.00 
in Class A and $1,000.00 in Class B. 

We want pictures of the right 
kind to use in our magazine adver- 
tising — pictures that will make 
people enthusiastic over Kodak- 
ing; that will impress them with 
the pleasure of photography; that 
will convince them of the fact that 
Kodak took the bother out of 
picture-making long ago. In short 
we want pictures that will sell 
Kodaks. 

Get your customers interested. 



KODAK TRADE CIRCULAR 




Calendar Nlounts 

So well did the Meridian Calen- 
dar Mounts take with our customers 
last year that we are offering the 
same design this year. No — we are 
not repeating because we wish to 
work ofif the failure of last season 



but because on no other design have 
we received so many favorable com- 
ments from our customers. 

Nothing else fits the case so well 
as a calendar when one is puzzled 
to decide just what shall be the in- 
expensive souvenir he or she wishes 
to send to certain acquaintances and 



KODAK TRADE CIRCULAR 



friends and with the tremendous 
increase in amateur photography of 
recent years, Calendars have firmly 
established themselves as necessary 
items in the Kodak dealers' stock 
for the Holiday trade. Offered in 
two colours, gray and buff, the 
Meridian is made on the slip-in 
plan. As the illustration shows, no 
one can pass adverse comment on 
the appearance of the mount, for 
it is designed in excellent taste, is 
neatly made and of good quality 
board. 

Ready for shipment October 1st. 
Please order early so as to help us 
in gauging the demand on which to 
base our production. 

F*rlces 

Horizontal and Vertical — Gray and 
Buff Colors. 

For Prints Per 100 

V. P. K 15^x2^ $11.00 

No. 1 2^4x3^ 11.50 

No. lA 2^x4K 12.00 

No. 2C 2^x4^ 13.00 

No. 3 3^4x4^ 12.50 

No. 3A 3^x5^ 14.00 

Trade Discount 40%. 
Packed 25 to a box, orders accepted 
for any quantity. 
1919 Calendar Pads, Buff and 

White, per hundred $1.00 

Trade Discount 25%. 



Quality versus Speed 

September comes next with a raft 
of finishing to be done for the re- 
turned vacationists. Your Finish- 
ing Department this summer has 
had to contend with an unbroken 
series of handicaps, chief of which 
is the difficulty of obtaining help. 
Is it wise to try to carry on, these 
days, under identically the same 
conditions as in the past, when you 
were not so much hampered in do- 



ing the work ? Should you tell your 
customers that you can't deliver the 
finished results as quickly as before, 
or should you dehver inferior work? 

A certain finisher a month or so 
ago had it brought to his notice that 
his prints were not up to his stand- 
ard. Stained prints were almost as 
common in his daily deliveries as 
they had formerly been rare. Hard- 
ly six prints out of a dozen had 
received the same depth of printing 
or time of development. His work 
was erratic and he determined to tell 
his customers that the combination 
of increased work and a smaller 
staff made it necessary for him to 
take more time. He has been as 
consistently busy as it was healthy 
to be and his customers have re- 
marked on the return to ''quality" 
prints instead of the slap-bang re- 
sults he was giving them. 

After all, the great thing the ama- 
teur wants is good results and that's 
the same thing you want to give 
him, because only in that way will 
he be induced to keep on making pic- 
tures for you to finish. Most ama- 
teurs are reasonable and will appre- 
ciate that good results can't be ob- 
tained if they ask you to rush the 
work along at the old speed with 
fewer people to do it. 



Xo^jol for Amateiir 
Finishing 

In using Tozol for the amateur 
finishing of Velox and Azo, be sure 
to add 2 ounces more of C. K. Co. 
Carbonate of Soda than formula 
on bottle calls for, and dilute about 
1 to 3. 

For portrait work with Artura or 
Azo use according to the formula 
on the bottle. 



KODAK TRADE CIRCULAR 




No, lA 

Autographic 

Kodak 

with Kodak Ball 
Bearing Shutter 
and Kodak Anas- 
tigmat Lens f. 7. 7. 

Price $24.50 



Here is a thin, compact Kodak for 2%^^%. pic- 
tures, which affords every advantage the most exacting 
amateur could desire. It is the latest thing in efficient 
operation, having a back of special design and an 
improved focusing lock which make it particularly 
easy to load and to focus. The lens and shutter have 
no superior in the quality of pictures made and, in this 
size, there's no better camera — at a moderate price. 



RICHARD ROE & SON. 
10 Tozoi, Road 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



tTrade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. No. 5. 



TORONTO, CANADA 



September, 1918 



The Chance of Chances 



We have been wondering how 
many dealers paid any attention to 
the article ''Move the Slow Ones" 
on the front page of our July, 1918, 
number. The burden of that appeal 
was that in these days and in the 
circumstances prevailing all stock 
is good stock. 

The last number showed you what 
cameras were available for reason- 
ably prompt shipment, as does this 
number on pages 6 and 7, and it 
does not need much shrewdness to 
perceive that the scarcity of current 
models of cameras necessarily en- 
hances the value of others that may 
be of older design or shopworn or 
for some reason or another can't be 
classed as new stock. The thing to 
do is to use every fair means to dis- 
pose of those cameras that have 
been slow in moving, and there's no 
need for price reductions because 
the current models have advanced 
in price, so that where a price re- 



duction may have been indicated to 
make a slow one move in normal 
times, to-day the price, compared 
to new stock, may fairly be taken 
as the list price or thereabouts of 
the article you wish to clear. 

A little Kodak Leather Dressing 
will give a fresh appearance and 
quick-moving to all such instru- 
ments. Especially where dealers 
have made a practice of renting 
cameras, should they seize the op- 
portunity to sell the ''renters" at a 
profit. There always will be 
chances to secure renters, but the 
^ame chance one now has to sell all 
sorts of cameras may not present 
itself again for a long time. 



Waste 

One hears so much these days 
about large-scale economy that he 
is prone to overlook wasteful prac- 
tices in minor matters of business. 



KODAK TRADE CIRCULAR 



A certain customer during a re- 
cent month favored us with orders 
amounting to $100.00 net, that 
amount being the total of six separ- 
ate and distinct orders, every one 
of which called for practically the 
same items. 

You can waste money and lose 
business by keeping inadequate 
stock quite as well as by overstock- 
ing and not making the quick turn. 

The customer in question wasted 
money in unnecessary transporta- 
tion charges, for 75% of those or- 
ders — film — could just as easily 
have been secured in a single order. 
Remember — understocking is as un- 
economical as overstocking. Your 
study is to stock just right so you 
neither waste money in unnecessary 
expense nor lose sales, yet turn the 
stock quickly. 



all film No. A-122 may be used in 
either style camera. 



Save Erxipty Kodak 
Film Reels 

In view of the" enormous demand 
on the steel output and the restric- 
tions the government has put on its 
use, you can render a patriotic ser- 
vice which will be worth your while, 
as well, by saving all empty Kodak 
Film reels. 

It is a simple matter for you to 
provide your finishing department 
with a barrel for the exclusive pur- 
pose of keeping empty reels and 
when a barrel or two have been col- 
lected, let us know and we will ar- 
range for their disposition. Be sure 
to keep reels dry and free from rust. 

Thank you. 



3 A Kllm, Both At_ito- 

grapbilc and Non- 

Autograptiic 

Kodak Film No. A-122 for the 
3A size has numbers on both edges 
of the red paper so that the film 
can be used in either an Auto- 
graphic or Nori- Autographic Ko- 
dak. The numbers on the right 
side are for the old style Non- 
Autographic models and the ones 
on the left edge are for Auto- 
graphic cameras. This is necessary 
because the windows are located 
in different places. 

The hand on the right side, 
pointing to the first number, is 
lower down than the one on the 
left and as a result we have had 
stocks returned to us by dealers 
who thought they had Non-Auto- 
graphic film. As a matter of fact 



Advance in Prices of 
Carry Cases 

Leather Case, velvet-lined, with 
lock and Icey, for No. 3A Auto- 
graphic Kodak Special . . $5.25 

Leather Case for No. lA Speed 
Kodak 4.00 

Leather Case for Stereo Kodak, 

Model No. 1 4.50 

Trade Discount 30%. 



Standard Xrlpod 

The price of the above has been 

advanced to $3.00 

Trade Discount 25%. 



Chiennlcals 

Hydrochinon — 

1 oz, can $ .47 

Ya lb. can 1.45 

y2 lb. can 2.70 

1 lb. can 5.25 

Trade Discount unchanged, i2Mi7o. 



KODAK TRADE CIRCULAR 



Re-Sublimed Pyro — 

1 oz. can $ .65 

% lb. can 2.15 

y2 lb. can 4.20 

1 lb. can 8.00 

Trade Discount 33M!%; in lots of 100 

ozs. assorted, 40%. 
There is no change in the price of 

Crystal l^yro. 

a 

Kodaloid Nlasks for 

Eastman ^Printing 

Frames 

-Masks with openings other than as 
regularly listed will not be supplied 
in the future. 

a 
Xtie Eastman Scale 

An advance in the price of this 
most practical Scale is neces- 
sary. Hereafter the list price 
will be $6.00 

Trade Discount 33M{/o; in dozen lots, 
40%. 



Correction 

Through an oversight, the illus- 
tration of the Nos. 2 and 2A Fold- 
ing Autographic Brownies, pages 
31 and Z2 of 1918 Kodak catalogue, 
shows a Cable Release, which does 
not go with the Shutter on these two 
models. Please note that it is ex- 
I>ressly stated on page 32 that "on 
both cameras the Shutter is the 
Kodak Ball Bearing, automatic in 
action and operated by finger re- 
lease." Dealers will please bear this 
in mind should the point be brought 
up by a prospective purchaser. 

a 

The 1919 Calendars 

What amateur does not glow 
with pardonable pride when he 
sees one of his choice pictures in 



a calendar? The mere suggestion 
means a sale. There is no prettier 
custom at the Holiday Season, than 
that of supplementing the other 
gifts and remembrances with the 
calendar of the year, containing in- 
timate home pictures. And from 
the dealer's standpoint, calendars do 
their bit to help promote the sales 
of photographic goods and have es- 
tablished themselves as necessary 
items in the Kodak dealers' stock 
for the Holiday trade. 

Every year, a lot of dealers are 
disappointed because they do not 
place their orders for calendars 
early enough. We are offering 
them again this month to remind 
you to get your orders in early, so 
that you will be ready when the 
calendar season opens. 

As the calendars are furnished in 
either gray or huff, be sure to 
specify which color is desired. 

F*rlces 

Horizontal and Vertical — Gray and 
Buff Colors. 

For Prints Per 100 

V. P. K 15/^X2H $11.00 

No. 1 2V^^Z% 11.50 

No. lA 21^x4^ 12.00 

No. 2G 2^x4% 13.00 

No. 3 314x414 12.50 

No. 3A 3^ x5^ 14.00 

Trade Discount 40%. 
Packed 25 to a box, orders accepted 
for any quantity. 
1919 Calendar Pads, Buff and 
White, per hundred $1.00 

Trade Discount 25%. 

Quality Counts 

in Amateur Finishing more, per- 
haps, than in any other kind of 
work, and customers who to-day 
put up with inferior prints will not 
forget the dealer who asked them to 
accept such results. 



KODAK TRADE CIRCULAR 



Kodak Snapshot 
Frames 

To us it has always appeared the 
proper thing that a merchant handl- 
ing photographic goods should also 
be in a position to supply his custo- 
mers with frames for the popular 
sizes of pictures made by the cam- 
eras he sells. The difficulty has 
been in securing a line of frames 
that would be extremely simple to 
use, or rather frames that would 
require merely the inserting of the 
picture. After casting about con- 
siderably, we can now offer frames 
that will surely meet the require- 
ments satisfactorily. 

The Kodak Snapshot Frame is 
made of moulding approximately 
half an inch in width in a quiet de- 
sign, one that is absolutely free 
from excessive scroll work and sim- 
ilar decoration. The finish is a 
Brownish Mission, a- neutral tone 
that will go well with sepia toned or 
black and white prints, an important 
point because it simpHfies the ques- 
tion of keeping stock. 

These frames are provided com- 
plete with glass and a backing that 
can be quickly fastened in place by 
means of tiny brads, after the print 
has been placed, and further w^th 
each one there is furnished a gum- 
med hanger which may be attached 
in an instant, the framed picture 
being then ready for hanging in 
vertical or horizontal position. 

There's nothing unsubstantial or 
wiggly about the Kodak Snapshot 
Frames for the corners are well 
mitred and securely joined. Be- 
cause they are inexpensive, you 
should by no means imagine that 
they are cheap, flimsy trash, for 
they are not, and on this score they 
will compare more than favorably. 



This new article will fit in nicely 
for dealers who take care of their 
customers' developing and printing. 
Look over each order of prints and, 
picking out the most suitable prints, 
show them to the owner in frames 
— sales w^ill follow with surprising 
ease. 

Remember that there's no fitting 
— the frames are ready to take the 
pictures. We have stocks on hand 
and can fill your orders promptly. 
The prices below are net, for we 
thought it best to leave the making 
of selling prices to each individual 
dealer. 

PRICE LIbT. 

For Prints full size. Price each. 

2^x3^ $0.11 net 

2j^x434 12 net 

2^x4^ 13 net 

3^x41/4 .14 net 

3^4x5^ , 15 net 

3>^x 5^ (Post Cards) 16 net 

• 

Xhie Nlission of 
Koclak:er3r 

Some Kodak dealers believed in 
the mission of Kodakery from the 
first and lost no opportunity of 
boosting its circulation. Rarely, if 
ever, does a new purchaser of a 
camera fail to go on the mailing list, 
for it is a rule of the store that the 
subscription forms must be filled 
out. 

Other dealers were not enthusi- 
astic at the start, but they simply 
had to warm up after having caught 
the magazine in the very act of 
making sales for them. Every deal- 1 
er should make it a point of honour I 
with himself that no camera sale 
should be considered complete until 
the subscription form is filled out. 
Do it before you work the all-ab- 
sorbing Cash Register. 



KODAK TRADE CIRCULAR 



PREMOETTE JRS. Nos. 1 and lA 



with the splendid, 

clear- picturing 

Kodak Anastigmat 

Lens /.7.7. 

No. l—2}i x3% . . $14.50 
No. lA— 2>^ X i% . 16.00 

T^HE Premoette Junior folds into 
such compact form that it may 
be conveniently carried in the pock- 
et, and clearly defined pictures of 
excellent quality may be made upon 
rVemo Film Packs, which provide 
the utmost simplicity of loading, 
unloading and changing the exposed 
film. 

Both models are covered with 
genuine grain leather, and are care- 
fully finished in every detail. 

Specifications: Premoette Jr. No. 1. 

Dimensions: 1^ x 3 x 4% inches. 
Weight: 12 ozs. Finder: collapsible, 
reversible, brilliant. Tripod sockets: 
two. Premoette Jr. No. lA. Dimen- 
sions: 1^ X 3^ X 5M in. Weight: 
18 ozs. 




RICHARD ROE 

304 VELOX ARCADE 



Cut No. 344G. 



6 KODAK TEADE CIBCULAH 

KOR YOUR ORDERINO 

Several of our custonrers ' have expressed their appreciation of 
the list given in our August number, of cameras available for current 
supply, and we give below a revised list showing cameras in stock 
and reasonably in sight. Please bear in mind, however, that there are 
scores of other dealers who are equally anxious to sort up their stocks 
in anticipation of the Holiday business, and the items you especially 
desire may be all gone before your order reaches us; further, we have 
no means of ensuring prompt arrival of material in course of transit 
at this writing. Accordingly, the proper course to pursue is to keep 
a close watch on your stock and fill it in from time to time by ordering 
promptly. 

There's no question about the Holiday trade. Every sign points 
to its being as good as the ''best ever" and the far-sighted dealer will 
even now be planning to use the more inexpensive cameras like box 
Brownies and Premos among the youngsters to compensate in some 
measure for the inability to meet satisfactorily the demand for the 
higher priced cameras. 

The situation gives promise of easing up somewhat, but there 
are so many adverse factjors to contend with that one can't definitely 
foretell what the future holds in this regard. 

Notice particularly that Premoette Jrs. Nos. 1 and lA are avail- 
able with both Rapid Rectilinear and Kodak Anastigmat f.7 .7 lenses. 
The Premoette Sr. model is also available in all three sizes with Rapid 
Rectilinear lens, as are Premos Nos. 8, 9 and 10. 

Cameras Available for Reasonably F*rompt 
Sblpment 

Kodak:® and Bro^svnies 

Vest Pocket Autographic Kodak with meniscus achromatic lens. 

Vest Pocket Autographic Kodak, Special, with Kodak Anastigmat lens 
i.7.7. 

No. 1 Autographic Kodak Jr. (focusing model) with meniscus achro- 
matic lens. 

No. 2C Autographic Kodak Jr. with meniscus achroma.tic lens. 

No. 3A Autographic Kodak Jr. with meniscus achromatic lens. 

No. 1 Autographic Kodak, Special, with Kodak Anastigmat lens /.6.3. 

No. 1 Autographic Kodak, Special, with R. & L. Special Anastigmat 
lens /.6.3. 

No. 1 Autographic Kodak, Special, with B. & L. Kodak Anastigmat 
lens /.6.3. 

No. lA Autographic Kodak, Special, with B. & L. Kodak Anastigmat 
lens /.6.3. 

No. lA Autographic Kodak, Special, with B. & L. Tessar Series Hb. 
lens /.6.3. 

Stereo Kodak Model 1. 



KODAK TRADE CIRCULAR 7 

Panoram Kodaks Nos. 1 and 4. 

Box form Brownie Camera in all five sizes. 

Folding Autographic Brownies Nos. 2 and 2A with meniscus achromatic 

lens. 
Folding Autographic Brownies Nos. 2C and 3A with meniscus achromatic 

and rapid rectilinear lenses. 

F*remos 

Box form Cartridge Premos in all three sizes. 

Folding Cartridge Premos Nos. 2C and 3A with R. R. lens. 

Premo Jrs. in all sizes. 

Premoette Jrs. Nos. 1 and lA, both sizes, with Planatograph or R. R. 

lens as well as with Kodak Anastigmat j!? ^ lens. 
Premoette Sr. in all three sizes with R. R. lens. 
Premos Nos. 8, 9 and 10 with R. R. lens. 

The above list is based on goods in stock and in sight about Sep- 
tember 20th and it should be clearly understood that we are quite 
unable to guarantee that every order for any of the above nam>ed 
models will be filled. The list is given purely as a guide to our cus- 
tomers in ordering. 



For Larger Pictures 

It is a keen disappointment to us that we have been unable to furnish 
the new Kodak Enlarging Outfit in satisfactory quantities. We had 
counted on this outfit to help your customers get larger pictures from 
their small negatives, but the impossibility of securing the R. R. lenses 
with which to equip this Enlarger forced us to cancel scores of orders 
we had received and to withdraw the new comer from the market but 
a few months after it had been announced. Our customers may rest 
assured that as soon as we possibly can we shall restore this handy 
business-booster, notification being given through this Circular. 

While the much-desired Kodak Enlarging Outfit is not to be had, 
the efficient Brownie Enlarging Cameras still are readv to do their 
part in helping you increase your sales of Velox and Bromide papers in 
the larger sizes. They have played a splendid part in years gone by 
and this fall and winter they will do their good work as acceptably as ever. 

The usefulness of the Brownie Enlargers was greatly increased by 
the introduction of that simple, sure-working device — Brownie Enlarging 
Camera Illuminator. Wherever electricity is available, the illuminator 
renders the actual making of the exposure quick and certain. 



KODAK TRADE CIRCULAR 



No. 2C 

Box 
Brownie 

a 

dependable 

camera 

at 

small cost 

for pictures 2Ji in. x i/s in 

This is the newest member of the pleasure- 
bringing tribe of Brownies and it is indeed a 
worthy member. No. 2C is similar in design 
and construction to No. 2A and works with 
the same readiness and ease. It makes pictures 
a trifle smaller than 3x5 inches, a fine size for 
for any kind of subject, but especially suitable 
for pictures of persons singly or in groups. 

It is a pleasure to show this camera to our 
young friends at any time — ask us about it. 

JOHN DOE & SON 




n. C. Cut 219C. 



I' OR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XV. No. 6. 



TORONTO, CANADA 



October, 1918 




No. 3A 

Autographic 

Kodak Jr. 

Is available with 

Single Lens and with 

R.R. Lens. 



This new model is 
described in detail 
on pages 14 and 15 
of the 191 8 Kodak 
Catalogue. Now is 
the time to sort up 
for the Holiday 
trade. 



KODAK TEADE CIBCULAR 



Solving tine [Problem 

of Inexiperienced 

Help 

A Ne^w Aid for the 
Kodak: Dealer 

We have tried, as far as possible, 
to anticipate business conditions, 
and to do everything in our power 
to facihtate the transaction of busi- 
ness. We realized that among other 
unusual problems confronting the 
dealer in Kodaks and supplies would 
be the one of securing competent 
and experienced help. 

In many instances this has not 
been, and will not be possible for 
some time to come. Herein we saw 
an opportunity to help. 

The average dealer, or store man- 
ager, has but little time to train 
inexperienced employees, and par- 
ticularly so when information of a 
technical nature must be imparted. 
So we have prepared a booklet, 
"Selling Kodaks and Supplies," a 
manual couched in the simplest 
terms, and designed to stiffen the 
backbone of the inexperienced clerk 
so that he or she can approach cus- 
tomers without diffidence and wait 
on them with confidence and satis- 
faction to all concerned. 

This little selling manual is just 
the right size to be carried in the 
pocket, and is so arranged with sub- 
headings that any of its information 
can be instantly referred to. 

The technical information is all 
given in a non-technical way. It 
starts with a simple explanation of 
the camera, explains the principles 
and uses of the camera shutter, has 
a bit about lenses and explains the 
meaning of the term "fixed focus," 
and why there are different types 
of lenses. 



There is a brief and simple ex- 
planation as to the various types of 
cameras ; the difference between 
cartridge and film pack film, and 
how to select the right film for the 
customer. 

Then follow a few words as to 
what happens after the exposure 
and what must be done to produce 
the finished picture, and then a few 
pointers on the chemical and paper 
stock. 

The balance of the booklet is de- 
voted to general selling suggestions, 
and pointing the way to a full 
knowledge of this fascinating 
branch of retail selling. 

"Sehing Kodaks and Supplies" is 
now ready for distribution, and we 
will be only too glad to send you 
just as many copies as you may 
need. 

The booklets will be sent upon 
request only, and the edition is lim- 
ited. 

Clearly, no single customer will 
require more than two or three 
copies, inasmuch as the booklet is 
not for general distribution but for 
use by his assistants. 



Cliemicals 

Hydrochinon Developer Pow- 
ders, per carton of 5 tubes. ... $ .35 
Trade Discount 35%. 

Gold Chloride and Sodium, ])er 

15 j^rain bottle 40 

Trade Discount, 10%. 

10% Bromide Powders. This prepara- 
tion is discontinued and no more is 
available. 

Sundries 

Eastman No. 2 Dark Room Lamp $1.25 
Trade Discount 33V:i7o. 



KODAK TRADE CIBCULAE 



For Conservation 



In this issue of the Trade Circular 
:cc explain v&y clearly the need for 
saving silver and Kodak reels, as a 
protection to next year's business. 

Unnecessary snap-shotting should 
be discouraged. There is ampule 
testimony, however, from both offi- 
cial and unofficial sources that 
cheerful letters and pictures from 
home help keep up the spirit of 
these fighting men of ours. Such 
letters and pictures go far in help- 
ing *to maintain that high morale 
which is enaWing them to sweep on 
so gloriously. 

Don't let us have any shortage 
of material, due to waste or foolish 
extravagance, that can by any 
possibility stop the flow of pictures 
between our homes and our armies. 
Photographic materials for use in 
business and in science and in the 
hospitals, yes, by all means, photo- 
graphic materials for giving us the 
war news, of course, but there 
should be no waste of such ma- 
terials. 

The flippant clicking of the shut- 
ter should be discouraged. 

As the Belgian soldier boy put 
it in writing of the pictures from 
home: "If they only knew the 
pleasure they bring us. * * * All 
the pictures would rush towards 
us ; even if they had to pass through 
the electrified wire of the frontier, 
of if they had to swim through Yser 
canal, I am sure they would come." 

Let us see to it that there is no 
lack of the pictures from home in 
the host that Haig is leading for 
our sake. But to make sure, we 
must not merely advertise and ad- 



vocate the sending of such pictures. 
We must also conserve, must stop 
the thoughtless "snaps." 

For Your Own. Protection 

Conservation is not always a 
matter of pure patriotism. The 
Government is going to take, and 
rightly, what it needs for the pros- 
ecution of the war to a successful 
finish. 

Take the matter of Kodak reels. 
It would certainly take a lot of 
them to build a steel transport. 
But the Government needs steel 
and as this war progresses is more 
than ilikely to need it so badly that 
it will be obHged to refuse us even 
the steel that we need for spool 
ends. In such case the saving of 
old spools becomes vital to your 
film business and to our film busi- 
ness. And remember, too, that 
no film business means no Kodak 
business and far less paper and 
chemical business, and no d€velop- 
ing and printing business. 

The danger of such a tie-up can 
be averted. 

Save Yotir Kodak Reels 

If you do not conduct your own 
finishing department, pass the word 
along to the man who does the work 
for you — and impress him with the 
necessity for his co-operation. 

Start at once by providing your 
finishing department with a barrel 
for the exclusive purpose of keep- 
ing empty reels. Keep them dry 
and when you have collected a 
barrel or two, let us know and we 
will arrange for their disposition. 

The better the condition of such 
business as does not interfere with 



KODAK TEADE CIRCULAR 



the prosecution of the war, the less 
we shall feel the pinch of war. Let 
us, therefore, while conserving for 
war purposes, also conserve to pro- 
tect business. 



Saving Kodak reels means the 
protection of the 1919 amateur 
photographic business. 

Roll that barrel into your finish- 
ing department. 



o 

The Greatest Photographic Necessity 
Controlled by Government 



YOU MUST SAVE SILVER WASTE 



Allied Governments have found 
it necessary to so control the use of 
gold, silver and other precious 
metals that their waste or use in 
non-essentials will be limited and 
the supply conserved for such pur- 
poses as will help in winning the 
war. 

This applies directly to every 
dealer, every amateur finisher and 
every photographer, for silver is 
essential in your business. All of 
you use silver every time you use 
a film, a plate or a piece of paper. 
And every time you throw away 
a scrap of paper or pour a fixing 
bath into the sink you are wast- 
ing. 

Photography is an essential busi- 
ness but the silver that has been 
going down the waste pipes must 
be conserved, — must find its way 
back into the channels of commerce. 

Every photographer who is not 
already recovering silver waste 
should begin at once for both patri- 
otic reasons and the preservation of 
his own business. 

You have helped to conserve 
food, have voluntarily made sacri- 
fices that have more or less incon- 



venienced you, and you should be 
all the more willing to conserve this 
great photographic necessity. 

If the supply of silver should be 
cut off you would soon be put out 
of business, for you must have sen- 
sitized materials. And since fully 
one-half of the silver in a plate or 
film or piece of paper goes into the 
fixing bath from which it can readily 
be recovered, your saving of this 
silver will help to prevent a further 
shortage and the serious curtailment 
of necessary photographic supplies. 

Silver waste is worth almost three 
times what it was a few years ago, 
and its recovery is simple and inex- 
pensive. If you have not found it 
profitable in the past, consider pres- 
ent conditions. Silver is worth a 
dollar or more an ounce. It requires 
about three ounces of the commer- 
cial form of sulphide of soda to 
precipitate an ounce of silver, sul- 
phide of soda answering equally as 
well as the more expensive sulphide 
of potash for this purpose 

There are large photographic es- 
tablishments that recover all the way 
from $500 to $1,000 a year from 
fixing baths, scrap paper and spoiled 



KODAK TEADE CIECULAE 



prints. You can recover in propor- 
tion and should be more than will- 
ing to do so because it is necessary 
as well as profitable conservation. 

As a dealer in photographic 
goods, this matter is vital to you 
whether or not you conduct your 
own finishing department. If you 
send your work to someone else, 
by all means pass the word along 
to the man who does it in order that 
he may save the silver which has 
heretofore been wasted. 

How to Save thie Silver 

Pour all of your discarded hypo 
solutions into barrels. When a bar- 
rel is full, add about one quart of a 
freshly prepared, saturated solution 
of sulphide of soda. Stir well and 
allow to stand for at least twenty- 
four hours. At the end of this time 
dip out a graduate full of the solu- 
tion and test it by adding a small 
quantity of the sulphide solution. 
If the solution remains clear all the 
silver has been precipitated. If a 
sediment forms, add more sulphide 
to the solution in the barrel. 

It is important that barrels in 
which silver is being precipitated 
should be kept as far away from 
your work rooms as possible. • The 
fumes from sodium sulphide will 
cause sensitive materials to deteri- 
orate. Covering the barrels will 
help do away with the objectionable 
odor of the sulphide. 

After alil the silver has precip- 
itated, pour off the clear solution, 
scrape out the sludge remaining in 
the bottom and place it in a sack, 
hanging this over the edge of the 
barrel until it has thoroughly 
drained. It should be as dry as pos- 
sible before it is sent to the refiner. 

To recover silver from paper 
waste it should be burned where 



there are no draughts, as the ashes 
contain the silver. 

Wet sludge, which has been 
thoroughly drained, amounting to 
twenty-five pounds or more, can be 
profitably handled by the refiners, or 
if thoroughly dried by heat, half this 
weight. It is best, however, to ship 
as large a quantity as possible at one 
time. 

It sometimes isn't practical to re- 
cover silver in the finishing depart- 
ment or directly on their premises 
because other tenants object to the 
odor of sulphide. In such cases it 
is worth while to accumulate a bar- 
rel or two of old fixing solution and 
take it away from the work-shop for 
the precipitating process. If barrels 
are not convenient to handle, five 
gallon cans that have contained oil 
are cheap and easily handled and 
may be obtained from almost any 
garage. 

You may be short of help, you 
may be busy and feel that it isn't 
worth while to save fixing solutions, 
even if it is worth eight or ten dol- 
lars a barrel, but — you are doing a 
lot of things you don't like to do and 
are doing them cheerfully because 
they have been made necessary by 
war. Silver must be saved — you can 
save it — you will save it because 
it is a war measure and one which 
in all probability will afifect the life 
of your business. 

Any reliable refinery will be glad 
to advise you on request as to' the 
minimum quantities of waste they 
can profitably handle. 



Kodakery 

is without a rival at the ever- 
important task of producing "re- 
peat" sales. See that the subscrip- 
tion blank is filled in. 



KODAK TRADE CIRCULAR 



m 



"Xl^ie Kodak on ttie 
Karm" 

Below we reproduce an editorial 
from a leading farm paper, which 
points the way to your making a 
good many sales. The raising of 
live stock, in common with all other 
agricultural pursuits, has had a tre- 
mendous impetus from the demands 
of the War — an impetus that will 
be piling up its effect for years to 
come. This field for sales is well 
worth your exploiting and you have 
a most efificient helper in the 
''Kodak on the Farm" booklet. 

Keep F*hiotographlc Re- 
cords of ttie Live Stock 

"Over one hundred and fifty 
years ago Robert Bakewell, of Dish- 
ley Grange, England, began a sys- 
tematic improvement of horses, 
cattle, and sheep. He was reall}' 
the pioneer breeder of England, and 
to him is much credit due for the 
remarkable excellence now found in 
the live stock of the British Isles. 
Others took up the work where he 
laid it down and adapted his meth- 
ods to the tasks they had in hand. 
Bakewell kept more than written 
records of his work and resulte 
achieved. He was neither artist nor 
photographer, but he assembled a 
collection of bones and meat in 
pickle to show the improvement 
made in animals of his own breed- 
ing. Then came the painter, who 
too often idealized the subject he 
sketched, but who, nevertheless, 
contributed greatly to the annals 
of live stock history. Invention has 
in modern times made it possible, 
through the use of the camera, for 
the average breeder to photograph 
his own live stock and keep a com- 
plete record of individuality and 



character along with his memoranda 
concerning production, color mark- 
ings, etc., which may be interesting 
and valuable in later years. Any 
progressive breeder is interested in 
the history and development of his 
herds and flocks, and there is no bet- 
ter way of keeping in mind the 
characteristics of the sires used, the 
females which made up the breed- 
ing list, and the progeny of both, 
than with small photographs or 
snap-shots. Still more interesting 
is a collection of these likenesses, 
showing several generations of the 
same breeding, and making it pos- 
sible to compare animals still in the 
herd with their progenitors which 
have been disposed of through sales 
or on account of age or sickness. 
A camera in the hands of some jun- 
ior member of the family can be 
used to advantage in this regard, 
and after a few years the collection 
of prints will be cherished almost 
as much as the family album. 

Many experiments in breeding 
at public institutions would have 
been made more valuable if photog- 
raphy had been practised in connec- 
tion with the record-keeping. Hap- 
pily experimenters are now awake 
to the importance of this line of 
work and photographic records are 
being kept. 

Live stock photography is more 
than a hobby or fad. It is now a 
business proposition, the importance 
of which many breeders have 
gras]:)ed, and these have converted 
the ])ractice into a means of convey- 
ing information and a description 
of what they have for sale. Many 
good breeders are poor salesmen 
and cannot reduce the enquiries re- 
ceived to a satisfactory percentage 
of actual transactions. The weak- 
ness often lies in their inaptitude 



KODAK TRADE CIRCULAR 



for letter-writing, and their inability 
to give an adequate description of 
the animal in question. A concise 
and definite statement concerning 
production, where such is involved, 
with the desired information with 
regard to the breeding, will usually 
satisfy the enquirer when a good 
photograph or snap-shot is enclosed. 
P)uyers usually concern themselves 
about the individuality of anything 
they purchase, and a small print 
will often make a mail-order sale 
when otherwise the business would 
be lost." — Parmer s Advocate. 



Cameras Available 

for Reasonably 
F*rompt Stiipment 

\'est Pocket Autographic Kodak 

with Meniscus x\chromatic lens. 
\^est Pocket Autographic Kodak, 

Special, with K. A. f.7.7 lens. 
No. 1 Autographic Kodak Jr. with 

Meniscus Achromatic lens. 

(Focusing model.) 
Xo. lA Autographic Kodak' Jr. with 

Meniscus Achromatic lens. 

(Roth focusing and fixed focus 

models.) 
Xo. 2C Autographic Kodak Jr. with 

^leniscus Achromatic lens. 
Xo. 3 A Autographic Kodak Jr. with 

both Meniscus Achromatic and 

R. R. lenses. 
X^'o. 1 Autographic Kodak, Special, 

with B. & L. Kodak Anastigmat 

lens /.6.3. 

o. lA Autographic ¥ioddk,S pedal, 

with B. & L. Kodak Anastigmat 

lens /.6.3. 

o. lA Autographic Yioddik, Special, 

with B. & L. Tessar, Series lib. 
tereo Kodak Model 1. 



I 

^^t 



Panoram Kodaks Nos. 1 and 4. 

Brownie Cameras (box form) in 
all five sizes. 

Folding Autographic Brownies Nos. 
2 and 2A, with Meniscus Achro- 
matic lens. 

Folding Autographic Brownies Nos. 
2C and 3A, with both Meniscus 
Achromatic and R. R. lens. 

Cartridge Premos (box form). 

Cartridge Premos, Folding, Nos. 2C 
and 3A, with both Meniscus Ach- 
romatic and R. R. lenses. 

Premo Jrs. in all sizes. 

Premoette Jr. No. 1 with Meniscus 
Achromatic, R. R. and K. A. 
f.7.7 lenses. 

Premoette Jr. No. lA with K. A. 
f.7.7 lens. 

Premoette Sr. in all three sizes with 

R. R. lens. 
Premos Nos. 8, 9 and 10 with R. R. 

lens. 

The above list is based on goods 
in stock and in sight about October 
20th and it should be understood 
purely as a guide to our customers 
in ordering. 



What Will You 
Have? 

All too frequently we are forced 
to write for more detail on orders 
for Sulphite and Carbonate of Soda. 
An item for '^5 lbs. Carbonate of 
Soda" may really mean 5 — 1 lbs. or 
1 — 5 lb. How are we to know what 
is wanted — we must simply guess 
and incur the risk of error, or write 
for particulars. Please be specific 
in making out orders for goods 
which may be had in more than one 
individual unit. 



KODAK TRADE CIRCULAR 



No. 2G 
Folding 
Autographic 
. Brownie 

for pictures 

97/ V 47/ 




A simple, sure-working camera, equipped 
with the Autographic feature. 

Details : 

Dimensions: if x3f x8i^ inches. Weight, 25 ozs. 
Reversible finder, two tripod sockets, automatic focus- 
ing lock. 

PRICE. 

With Ball Bearing Shutter and Single Lens - - $11.50 
With Ball Bearing Shutter and Double (R.R.) Lens 13.50 

JOHN DOE & SON 

16 Premo Row 



D. C. Cut 223G. S. C. 223H 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. No. 7. 



TORONTO, CANADA 



November, 1918 



The Present and the Kutuire 



■ 



The signing of the Armistice puts 
an end, tknporarily at least, to the 
Great- War. We all hope nothing 
will turn up to delay the conclu- 
sion of peace and the return to 
Canada of the hundreds of thous- 
ands of the boys who find them- 
selves in Europe to-day. 

Every merchant and manufac- 
turer has been straining his vision 
to foresee exactly how the cessation 
of hostilities and the return of 
world-wide peace will affect his 
particular factory or store. 

We are far from venturing a 
prophecy as to the developments 
that will occur, but we may briefly 
set before you what seems likely 
to come to pass. 

Agricultural interests have no 
ground for uneasiness in the exist- 
ing circumstances because the Allied 
nations after trouncing Fritz and 
his friends now have to assume the 



humane task of keeping them alive. 
The products of Canadian farms 
will be in great demand for months 
and years to come. The steel and 
iron industry is in no danger of 
being short of orders. They will 
have all they can do to meet the 
foreign demand as well as the do- 
mestic requirements, for the Fed- 
eral Government seems to have 
drawn up a businesslike programme 
of activity in the way of Public 
W^orks and railway equipment, 
which will absorb a good part of 
labor that is no longer to be em- 
ployed on Munitions of War. Sev- 
eral leading members of the Cabinet 
are on the way to London, accom- 
panied by skilled advisers, the ob- 
ject of the mission being to see that 
Canadian farmers and manufactur- 
ers receive the consideration to 
which they are entitled. Of course, 
we will have our troubles, but they 



KODAK TRADE CIRCULAR 



will be a grievous disappointment 
to the pessimists who expect the 
bottom to fall out of our whole 
scheme of things. 

Don't blind yourself by too much 
peering into the future. Things 
will work out all the better if you 
take proper care of the affairs of to- 
day. One is not helping Canada the 
least little bit by indulging in futile 
speculation and discourse as to how 
bad business can possibly be. It is 
not going to be bad, for most Can- 
adians are optimists and they ques- 
tion seriously the predictions of 
the croakers that there must be an 
utter ''shake-down" as a prelimin- 
ary to the resumption of peaceful 
efforts in manufacturing and mer- 
chandizing. 

a 

Claim Adjustments 

It should be remembered that 
both Express and Freight ship- 
ments become your property as soon 
as we receive a receipt for them 
from the carrier, and while we are 
glad to assist in placing any claim 
for shortage or damage, we cannot 
do our part in the adjustment of 
claims if consignees do not properly 
handle the receiving end. 

And wherever there is any short- 
age, or damage, whether visible or 
concealed, on both freight and ex- 
press, the dealer should immediately 
direct the agent's attention to the 
matter and have him note that fact 
on the receipt, if possible, before 
signing it, or get a concealed loss 
or damage notation added to the re- 
ceipt if already signed for. 

We are not only willing, but glad 
to do all we can for you in the col- 
lection of claims but it is necessary 
for you to co-operate with us in this 
matter, 



Odd Slaves of iPapers 
and Folates 

Most of our customers are familiar 
with the provisions made for supply- 
ing papers in odd sizes. This is 
stated in the Condensed Price List 
in these words: — 

"Special cut sizes at propor- 
tionate prices on orders of a 
dozen or more amounting to 
$1.00 list or more." 

The price of paper in special sizes 
is based on the price of the next lar- 
ger size, and in figuring it is the 
area or square measure that is con- 
sidered. 

On plates the same provision ap- 
plies save that the smallest order for 
an odd size should amount to at 
least $2.00 at list prices. 

Dealers will readily see that the 
price of special sizes of paper has 
nothing to do with the size nearest 
to the special size, which may be 
smaller or larger than the one in 
question, but is governed by the 
price of the next larger size. 



Citric Acid 

1 oz. bottle $ .26 

14 lb. bottle 75 

14 lb. bottk 1.35 

1 lb. bottle..... 2.50 

Trade Discount 25%. 


Saturated ? 

A few of our customers — just a 
few — periodically convince them- 
selves that their trade has reached 
the saturation point as far as cam- 
era sales go, and they will recite the 
numbers of cameras they sold in the 
past. Of course, they quite over- 
look the change that takes place in 
the make-up of their trade from 
year to .year, children growing up. 



KODAK TRADE CIRCULAR 3 

new people moving in and, not by The saturation point has never 

any means the least important fac- been found for Kodakery and it 

tor, the greater accessibility of the can't be fixed until progress and 

towns and villages to the farm change is eliminated from our af- 

homes bv feason of automobiles. fairs. 



Available for F^rompt Ordering 

Vest Pocket Autographic Kodak with Meniscus Achromatic lens. 

V. P. K. Special with Kodak x^nastigmat lens f.7.7. 

No. 1 Autographic Kodak Jr. with Meniscus Achromatic lens, 

focusing model. 
No. lA Autographic Kodak Jr., Meniscus Achromatic lens, both 

focusing and fixed focus models. 
No. lA Autographic Kodak with R. R. lens. 
No. 2C Autographic Kodak Jr. with Meniscus Achromatic lens. 
No. 3A Autographic Kodak Jr. with Meniscus Achromatic and 

R. R. lenses. 
No. 1 Autographic Kodak Special, with B. & L. Kodak Anastig- 

mat lens /.6.3, with B. & L. Special Anastigmat lens /.6.3, and 

with B. & L. Tessar' Series Ic /.4.5. 
No. lA Autographic Kodak Special, with B. & L. Kodak Anas- 
tigmat lens /.6.3, and with B. & L. Tessar lens series lib /.6.3. 
Stereo Kodak Model 1. 
Panoram Kodak Nos. 1 and 4. 
Box Brownies, of all sizes. 
No. 2 Folding Autographic Brownie, with Meniscus Achromatic 

lens. 
No. 2A Folding Autographic Brownie, with Meniscus Achromatic 

and R. R. lenses. 
Nos. 2C and 3A Folding Autographic Brownies, with Meniscus 

Achromatic and R. R. lenses. 
Box form Cartridge Premos in all sizes. 
No. 2C Folding Cartridge Premos with R. R. lens. 
No. 3A Folding Cartridge Premo with Meniscus Achromatic and 

R. R. lenses. 
Premo Jrs. in all sizes. 
No. 1 Premoette Jr. with Meniscus Achromatic, with R. R. and 

Kodak Anastigmat f.7.7 lenses. 
No. lA Premoette Jr. with Kodak Anastigmat f.7.7 lens. 
Nos. lA, 3 and 3A Premoette Sr. with R. R. lens. 
Nos. 8, 9 and 10 Premos with R. R. lens. 



KODAK TRADE CIBCULAR 



GHAXI) TOTAL tlL^OO 
WELL miXE 

TliAXlC YCIII 



Sd.lNW 





_4II.IMHI 



.20. 0011 
.10.000 



WiiM 



m 




The Yi^ 



The illustati 
source of eseci 
show clearhlio' 
was expecte of 
tory Loan (M 
assigned jlsflt. 
lars, the su 
above the ns 
Seventy-Five 1 
return we h^i 
Ninety-One l 
lars, as compi 
Eight ThousaK 

The picturl 
Honor Flag, m 
after day shw 
Bonds. At h\ 
of it, the perm 
ing being eigtt 
tion for One I 
per subscriber, 

The Compae; 
tirely froi.i ^ 
million dollais. 



^9 



KODAK TEADE CIECULAE 



l^Jiry Loan at Kodak 
I Heights 

ations on these pages are a 
ecial pride to us because they 
how far we went beyond what 
of our employees in the Vic- 
mpaign just closed. With an 
si^rtfve of Fifty Thousand Dol- 
■ibscriptions quickly mounted 
mark. Then we raised it to 
ve Thousand, and at the final 
I'vd attained the high figures of 
e Thousand Five Hundred Dol- 
iipared with a total of Twenty- 
iHind Dollars for the 1917 Loan. 
lilts show the presentation of the 
g, and the Thermometer that day 
showed our progress in buying 
[last the mercury shot right out 
er;entage of employees subscrib- 
^ii^hty, and the average subscrip- 
le Hundred and Fifty-Six Dollars 
ber. 

ipiny's subscription, separate en- 
^ employees', is a quarter of a 
ila:-s. 




The"Organizers 




Presenting the Honor Flag: 



KODAK TEADB CIBCULAK 



Frames for H^nlarge- 
xinents 

The ready sale of the Kodak 
Snapshot Frames for contact prints 
in the leading amateur sizes has 
proved conclusively that they will 
be valuable to every photographic 
dealer who seeks to get the utmost 
out of his business. 

Several dealers have been good 
enough to express their apprecia- 
tion of the frames and to suggest 
the line be extended so as to provide 
for the smaller enlargements. 

Below we list Kodak Snapshot 
Frames of practically the same half- 
inch moulding, of the same finish, 
which extend the usefulness of this 
new line. 

The prices are net, and unclude 
glass, backing and two hangers, not 
the gummed hangers as used on the 
sizes for contact prints. 

PRICE LIST. 
For prints full size. Each. 

5 X 7 $ .21 net 

6j^x gi;^ < 28 net 

8 xlO 35 net 



F^rice Changes 

Premo Plate Holders 

2y4x3y4 (single) $ .60 

5 x7 1.75 

6y2x8y2 2.00 

Eastman View Plate Holders 

5 X 7 $1.75 

6y2x Sy2 1.85 

7 X 11 2.00 

8 X 10 2.00 

Universal Plate Holders 

5x7 $1.75 

6y X 8/2 1.85 

8 X 10 2.00 

11 X 14 , . 5.00 

14 X 17 6.00 

R. O. C. Plate Holders. 

5 X 7 $1.50 

6K X 8^ 1.60 

8 X 10 ,... 1.75 

Trade Discount unchanged. 



Plate Holder Slides. 

Lacquered Press Board. 

3K X 4y4 $ .25 

3J4 X 5^ .., 25 

4 X 5 25 

5 X 7 30 

6^ X Sy2 40 

8 X 10 50 

11 X 14 75 

Hard Rubber. 

5 X 7 ,.. .$ .45 

6K X Sy .60 

8 X 10 75 

Slides for R. O. C. Post Card Camera. 

Press Board. 

3y4 X414. $ .15 

3^ x5^ .15 

4 x5 15 

Hard Rubber. 

3H x4M i $ .25 

314 X 5H 30 

4 X 5 30 

Trade Discounts unchanged. 

Flexo Tripods. 

Each $1.50 

Trade Discount 25%, 

Ferrotype Plates. 

10 X 14, light $ .35 

10 X 14, heavy 55 

18 X 24, heavy.... 1.75 

Trade Discount 25%. 

Eastman Enlarging Outfit 

With 500 watt nitrogen Mazda 

Lamp, without lens, ..$150.00 

Ditto, with 3 sheets of ground 
glass substituted for the con- 
denser 125.00 

Graflex and Graphic Goods. 

5x7 Auto Graflex, without 
lens $105.00 

3A Graflex, without lens 100.00 

5x7 Press Graflex, without lens 145.00 

5x7 Home Portrait Graflex, 

w'thout lens 170.00 

4x5 Speed Graphic, without 

lens 70.00 

5x7 Speed Graphic, without 
lens , 80.00 

4x5 R. B. Cycle Graphic, with- 
out lens and shutter 60.00 

5 X 7 R. B. Cycle Graphic, with- 

out lens and shutter 70.00 

6^x8^ R. B. Cycle Graphic, 

without lens and shutter 90.00 

8x 10 R.B. Cycle Graphic, with- 
out lens and shutter 140.00 



KODAK TRADE CIRCULAR 



F^rice Changes — (Cont'd) 

R. B. Cycle Graphic, with Plate Holder, 
Carry Case and R. R. Lens. 

4 X 5 » $ 66.00 

5 X 7 76.00 

6K2 X S'A 96.00 

8 X 10 ..». . 146.00 

Trade Discount 327o. 

Graphic Plate Holders. 

3^ X 4K $2.00 

314 X 5/2 » 2.25 

4 x5 2.25 

5 X 7 i.. 2.50 

6^ X 8J^ 3.25 

8 X 10 , 3.25 

Graflex Plate Holders. 

2^x3^4 $2.50 

314 X 4^ ,... 2.75 

3K x5K2 3.25 

4x5 , 3.25 

5 x 7 3.75 

Trade Discount 30%. 

Graflex Roll Holders. 

No. 50 $10.00 

No. 51 11.00 

No. 52 12.00 

No. 53 12.50 

No. 54 14.00 

Trade Discount 30%. 

Kodaks. 

No. 1 Panoram $17.50 

No. 4 Panoram 28.00 

Trade Discount 32%. 

Plate Holders. 

No. 4 C. K. and No. 4 F. P. K. . .$1.50 

No. 3 F. P. K t 1.50 

No. 3A F. P. K 1.50 

No. 4A F. K 1.75 

No. 5C. K i 1.75 

Trade Discount 30%, 

Crown Tripods. 

No. 1 , $9.00 

No. 2 9.50 

No. 3 , 11.00 

No. 4 11.50 

Trade Discount 25%. 

Tripods. 

Bull's-Eye $2.00 

Standard 3.25 

Trade Discount 25%. 

Combination Backs. 

No. 3 F. P. K $4.00 

No. 3 Special 4.50 

INo. 3AF. P. K , 4.00 
No. 3A Special 4.50 
Trade Discount 32%. 



No. 2 Brownie Developing Box. 

Each $1.75 

Trade Discount 25%. 

Wire Hangers for Deep Developing 
Tanks. 

7y2 inch t $ .40 each 

9^ inch 40 each 

11^ inch 40 each 

Trade Discount 25%. 

Eastman Portable Backgrounds. 

Plain white, black or grey. 4x5 

feet , $4.00 

Trade Discount 25%. 

Premo Film Pack Adapters. 

234 X 3^ $1.50 

3^ X 4^ 1.50 

3 X 5^ 2.00 

314 X 5^ 2.00 

4 X 5 2.00 

5 X 7 3.00 

Trade Discount 30%. 

Premo Negative Racks. 

No. I $ .35 

No. 2..... 45 

Trade Discount 30%. 

Sliding Tripods. 

No. 1 $2.75 

No. 2 , 3.25 

No. 3 4.00 

No. 4 , 5.00 

Trade Discount 25%. 

Combination Tripods. 

No. 2y2 $ 5.75 

No. 3 , 6.25 

No. 4 ,.. 7.25 

No. 5 10.00 

Trade Discount 25%. ' 

R. O. Holder Kits. 

For holding small plates in large 

holders. 

Size outside. Each. 

4 X 5 , $ .30 

5 X 7 40 

6H X 8^ 40 

7 X 1 1 60 

8 X 10 60 

11 X 14 65 

14 x27 , 1.00 

Trade Discount 50%. 

DlscontlnuLeci 

The 6^ X 8H Celluloid and 8 x 10 
Non-Breakable Trays, as shown on 
page 78 of 1918 Condensed Price List, 
are gone and no more are available. 



KODAK TEADE CIRCULAR 




Let us show 
you the newest 
model from the 
Kodak factory— 

a light, compact, 
simple - working' 
camera, which 
fulfils every re- 
quirement of 
general amateur 
photography. 



No. 3A Autographic 
Kodak Jr. 

Makes pictures 2>/i^5/'i inches in dimensions and is 
thoroughly worthy of a place beside the other well- 
known Kodak Juniors. 

No. 3 A Aiitogra])hic Kodak Jr., with Ball Bearing' 

Shutter and Meniscus Achromatic Lens . . . $17.50 
Ditto, with R. R. Lens . 20.00 

JOHN DOE & CO., 

310 Velox Ave. 



D. C. Cut 209G. S. C. Cut '209H 



I' OR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOOR INTERESTS AND OUR OWN' 



Vol. XV. No. 8. 



TORONTO, CANADA 



December, 1918 



A Christmas Proposition 



If there was ever a time within 
^oiir memory when one Christmas 
»tood out pre-eminently greater 
than any other — one that carried 
v/ith it a deeper significance — the 
Christmas of 1918 is that one. 

The country is still on a war 
basis and many of our boys will be 
on the other side for months to 
come, but the tension, which for 
the past fonr years has put the 
curb on Christmas giving is re- 
lieved. 

If your new stock of cameras is 
not sufficient, perhaps you have 
some old cameras which can be 
disposed of as Christmas gifts. 
Now is the time to put them in 
presentable shape and dispose of 
them. A little Kodak Leather 
Dressing wiW go a long way to- 
ward making a shop worn camera 
an attractive, saleable proposition. 
Look your stock over and have it 
in shape for the Holiday demands. 



If you are planning to put on ad- 
ditional clerks, get them in time so 
you can go over the stock with them 
and let them familiarize tliemselves 
with the gift suggestions in the 
Kodak line. There's nothing more 
discouraging at Christmas time than 
to see a customer in a busy store 
wandering around with a green 
clerk, both helplessly looking the 
stock over for a suitable gift. 

Since the war began we have 
made our strongest advertising ap- 
peal on the ''Pictures from Home" 
idea. 

This appeal has been effective 
and kept alive the suggestion to 
Kodak during a time when the 
production of new goods in normal 
quantities was out of the question. 
xAnd now that hostilities have 
ceased, the boys need, more than 
ever, that cheer that comes with 
the pictures from home. 

So carry into your advertising 



KODAK TRADE CIRCULAR 



the idea that has helped to bolster 
up the morale of the army and navy 
and make your store cheery with 
gift suggestions of Kodaks and 
Kodak supplies. 

And finally, take advantage of 



this opportunity to clean up some 
of the old goods on your shelves. 
The Kodak Trade Circular can only 
hope that Christmas will bring 
happiness and the New Year the 
return of peaceful prosperity. 



iRushi Alt)tj.ms 

Now is the time to talk albums — 
in fact it is your best opportunity 
to sell the higher priced ones. Every 
live Kodaker has a collection of 
choice prints which are still lack- 
ing a permanent home, and the 
"pictures from home" idea has re- 
sulted in an accumulation of prints 
which tell the home story of the war. 

All of these form the nucleus of 
appropriate Christmas gifts which 
are consummated in your excellent 
line of Kodak Albums. The new 
Kodak Album introduced last May 
is attractive from every standpoint 
and so is the Hercules, the Trojan 
and the Nile. , There are others less 
expensive, and with this complete 
assortment you should be able to 
satisfy anybody with album desires. 
a 

Worthi While 

A certain gentleman of our ac- 
quaintance is prone to look with 
derision on books like The Kodak 
Salesman. You know the type of 
man yourself. However, lie has had 
to admit, though grudgingly, that 
the A'. .V. contains real *'meat" and 
is wortli vvliile for every person who 
sells goods. 

LJAVE your printer set up 
^ * the accompanying adver- 
tisement just as it is shown 
here and run it in your local 
paper. It will sell albums and 
that will help this year. 



War-time 
Pictures 



^VOU have made many 
pictures during these 
war times, which, from 
now on, will be historic. 
Perhaps it's the boy 
proudly marching away 
with his regiment, or 
home on leave ; or patri- 
otic parades and demon- 
strations which have im- 
pressed you, or it may be 
the '^pictures from home" 
to him. 

What more fitting gift 
could you give than a 
selection of such prints 
in one of our attractive 
albums ? 



(Dealer's Name and 
Address here) 



KODAK TRADE CIRCULAR 



Don't Nliss the Chamce 



What would you say to a clerk 
who would sell a customer a 
Kodak, Brownie, Premo or Graflex 
camera and let his man go without 
suggesting that he might need 
Kodak film, a metal tripod, carry- 
ing case, portrait attachment and 
some of the dozen things that fit 
in with every camera sale ? 

These extras cost money and 
they mean more profit for you. 
But suppose that they were given 
away free; that they didn't cost 
you a penny, but were just plain 
service — the kind that always means 
"come back again and bring your 
friends." Wouldn't you insist that 
your clerks take advantage of this 
rare opportunity to get into the 
good graces of your customers? 

Of course you would. The point 
is here. If you sell a camera and 
let the customer go without sign- 
ing the subscription blank which 
permits him to receive a real, live 
magazine with every thought bear- 
ing directly on the object of his sale, 
you are missing the point — the 
reason for Kodakery's existence. 

The fact is that Kodakery creates 
and maintains the desire for every 
conceivable camera accessory. It is 



a carefully worked out selling plan 
for you that makes good in practice. 
And if you could see the hundreds 
of letters of inquiry on photography 
that come in every week, you would 
appreciate that up there in your ter- 
ritory someone was interested be- 
yond the purchase of a camera. 

Here is an extract from the let- 
ter of a man whose name got on 
the dotted line : 

Gentlemen: — 

Kodakery is an exceedingly interest- 
ing magazine and I look forward eag- 
erly to the time when each number 
arrives. 

My negatives have improved at 
least 50% during the last year, due to 
the instructions received through this 
medium. 

Yours sincerely, 

Another who considers himself 
lucky that his name found tlie sub- 
scription blank : 

Gentlemen: — 

I am a Ijeginner and what I know 
of the art, I have learned through 
Kodakery. 

There are hundreds of others just 
as good and every one indicating a 
desire for better and better results. 

Make every camera sale count as 
a new Kodakery subscriber. 



Clean Up Calendars 
Noa;v 

This is just the time to put the 
final effort on calendar sales. It's 
the Christmas thought rather than 
the Christmas gift that will appeal 
to some pocketbooks this year. 
Add some calendars to the display 
window with attractive pictures in 
them and you will convey the sug- 
gestion of simplicity and economy 
to those who might otherwise pass 
by. 



Start tlie Ne^w Year 
Riy:l:Lt 

Start the New Year with an effi- 
cient system for keeping the film 
stock in neat, convenient, satisfac- 
tory form. The Kodak Film Cab- 
inet is attractive in appearance and 
made entirely of metal in imitation 
of Circassian Walnut. It will not 
only harmonize with any style of 
store furnishings but its size (23-^ 
inches wide, \7y^ inches high and 6 
inches deep) is such as to fit about 



KODAK TRADE CIRCULAR 



anywhere in the store. The interior 
is divided by metal partitions into 
15 different compartments, accom- 
modating the following stock of 
films : 

14 cartons No. 127 (Vest Pocket) 

26 •• '• 120 (254x314) 

12 '• " 116 (2^x4j4) 6 expos. 

12 " " 116 (2^x4^) 12 " 

12 " •' 1-0 (2^x4%) 6 " 

12 " " 130 (2%x4^) 10 " 

12 " " 118 (SliMli) 6 " 

12 *• " 118 (3^x454) 12 " 

12 " " 124 (3i4x4K) 6 " 

12 " " 124 (3^x4^) 12 " 

12 " " 122 (3^x5H) 6 " 

12 " " 122 (3^x51^) 10 " 

12 " " 101 (3y2x3y2) 6 " 

12 " " 101 (3^x3^) 12 " 

The cartons are put in at the top 
and taken out at the bottom so the 
oldest stock is sure to be used first. 
As each carton is withdrawn, the 
one above it automatically drops 
into its position. 

In the early part of 1917 we con- 
tracted for a large supply of these 
cabinets in order to make the price 
to dealers as Tow as possible. The 
price of $5.00 net each, put upon 
them at that time, still obtains. 

This may be your last opportun- 
ity to get a Kodak Film Cabinet, as 
we cannot re-order on account of 
the metal situation. Get your order 
in before the matter is forgotten 
and start the New Year with this 
efficient system. 



Enroll Nov^ 

If you have a Kodak Finishing 
Department you want it to do the 
best work it can, for your sales of 
supplies, in many cases, depend on 
the good results your customers ob- 
tain. Poor results are not conducive 
to the kind of sales you want in sup- 
plies. Your Finishing Department 
may be doing the best it can. Per- 



haps it is doing as well as can be 
done with the facilities at hand and 
the methods used, but the chances 
are good that our Educational De- 
partment can improve the results 
and gain prestige for you. 

We are offering again our free 
service to Kodak Dealers of good 
standing who wish to send author- 
ized representatives to Rochester to 
learn, through our free educational 
course, the latest methods in devel- 
opment and efficiency in finishing 
work. We furnish free instruction 
and all materials used are free. 

The only expense to the student 
or his employer is for transporta- 
tion and living expenses. 

Your application will be given 
prompt attention. Address : Educa- 
tional Department, Eastman Kodak 
Company, Rochester, N.Y. 

Kodak Snapshot 
Frannes 

We evidently gauged aright the 
sentiments of our dealers in favor 
of frames for small pictures, for 
the sale of Kodak Snapshot Frames 
has been twice as good as we ex- 
pected. In fact, we have been un- 
able to get them made fast enough 
to fill orders, but unfilled orders will 
be completed this week. 

Our Order Department has had 
to do a great deal of guessing as 
to what is wanted when an item 
reads "Kodak Frames" or simply 
''Frames." Remember that such in- 
adequate descriptions cause doubt to 
arise as to what you want — whether 
Printing Frames or Snapshot Frames. 
Please use the word "Snapshot" 
when you order frames for finished 
pictures and the word "Printing" 
when you want frames in which to 
expose paper in printing. 



KODAK TKADP: CIRCULAR 



Help Yoiar Help 

You can assist your assistants 
to sell more goods for you and give 
your customers complete satisfac- 
tion by seeing that every person in 
your store whose duty, even though 
it be only an occasional duty, com- 
prises the selling of Kodak material, 
reads the little sales manual "Sell- 
ing Kodaks and Supphes." 

Brevity is the soul of wit, but 
brevity of explanation often befogs 
rather than illuminates a doubtful 
point — this little booklet is at once 
brief enough to meet the time of 
its readers and full enough to avoid 
confusing them more than they 
were before reading it. 

We have a few more copies, 



which we shall be glad to send for 
the benefit of your assistants. 
a 

Klash Sheets 
Restored 

On account of our inability to 
secure a supply, we were compelled 
to withdraw Eastman Flash Sheets 
and they were omitted from the 1918 
catalogues. The coming of the ar- 
mistice, followed by the lifting of 
restrictions, has rendered it possible 
for us to secure Flash Sheets once 
more. 

All orders were cancelled at the 
time they were withdrawn, so deal- 
ers will please re-order, for we 
hope to be able to fill orders inside 
of a month at least. 




The Kodak Album 

Never were pidlures so worth the taking — 
never so worth the keeping. 

The Kodak Album, illustrated above, combines beaut}' of appear- 
ance wnth the utmost in album utilit}^ Constructed on the sen- 
sible loose leaf principle, new pages ma}' be added as your photo- 
graphic collection grows. 

Cover of one piece, black, narrows-grained cowhide, leather lined 
with edges in Oxford Bible style. 



THE PRICE 



X 7, A, 50 black leaves 
X 11, B, 50 black leaves 



13.75 
5.50 



Package 12 extra leaves, A, |0.15 ; B, $0.18 



KODAK TRADE CIRCULAR 



Chiemicals 

Hydrochinon — 

1 oz. can $ .50 

H lb. can 1.50 

y^ lb. can 2.85 

1 lb. can..- ■■•■■■■ ^-^0 

Trade Discount ZZVwX. 

Citric Acid — 

1 oz. bottle $ .28 

14 lb. bottle 85 

y2 lb. bottle 1.50 

1 lb. bottle • 2.80 

Trade Discount 25%. 

Hypo (Granular) — 

1 lb. cartons Per lb. $ .14 

Trade Discount 25%. 
Barrels of about 350 lbs. each at $0.05^ 
per lb. net. 



Di^continuieci 

The manufacture of the articles 
named below has been discontinued 
and no more are available, conse- 
quently no further orders can be 
accepted : 

Brownie Enlarging Camera Illu- 
minator. 

No. lA Premoette Jr., fitted with 
Meniscus Achromatic and R. R. 
lenses. 

Please note that No. lA Premo- 
ette Jr. with Kodak Anastigmat f^.l 
lens is still available. 



R.B. Cycle Graphic 

Cameras Wittiouit 

Lens 

In our November issue it was 
stated that these could be had, at 
the prices then shown, without lens 
and shutter equipment. The Graflex 
catalogue lists the camera complete 
with lens and shutter, so it is neces- 
sary to specify clearly when the 
camera alone is desired without lens 
and shutter equipment. 



Size 

1 

1^ 

1/2 

w% 

IM 
2 

2/8 

2/2 
3 



Wratten Kilters 

Gelatine Circles or 

Film Squares in 

"B" Glass 

inch. $ .30 $1.35 

inch 30 1.50 

inch 30 1.75 

inch 35 1.95 

inch..- 45 2.00 

inch 45 2.25 

inch 60 2.50 

inch 75 2.70 

inch 95 3:50 

inch 1.35 

Trade Discount 15%. 



Xri-Colour Sets 

(Gelatine Film.) 

1/ inches or less $ .45 

1/ inches square 50 

l->4 inches square 65 

2 inches square 90 

2/ inches square 1.10 

2y> inches square 1.50 

3 inches square 2.00 

"M" Set of nine film filters for 

Photomicrography, 1 in. square 1.35 
"M" Set of nine film lilters for 

Photoni'crography, 2 in. square 4.50 



Wratten Kilters in 
**B" Glass 

Mounted in light metal cell. 

■M inch $3.00 

1 inch 3.15 

1 yx inch 3.45 

ly inch 3.90 

1^ inch 4.15 

l.>4 inch 4.50 

2 inch 5.25 

ly^ inch 5.60 

ly. inch 6.75 

Trade Discount 15%. 


Empty Kodali Reels 

Now that hostilities have ceased 
and the war, we hope, is at an end, 
the need for conserving metal is not 
as great as it was during those past 
trying months of our active partici- 



KODAK TRADE CIRCULAR 



pation, when every resource was at 
the command of the government for 
the one purpose of winning the war. 



The emergency has passed, and 
the pressing need for saving reels 
no longer exists. 



ITStDEX TO TRADE CIRCULAR, 1918 

The numl)ers indicate the pages. 



Advance in Prices, Jan. (supplement), 

Feb. 3, 4, 5, 6, 7, Mar. 1, 5, Sept. 2, 5. 
Advertising, Dec. 2. 
Albums, Jan. 6, Feb. 2, May 8, 9, 10, 

Dec. 2, 5. 
Artura Printer, Jan. 7. 
Autographic, Feb. 3, May 4, Jul. 2. 
Azo, Apr. 2, May 7. 
Backgrounds, Jan. 6. 
Booklets, June 3. 
Bromide Paper, Jan. 4. 
Calendars, Sept. 3, Dec. 3. 
Cameras, Apr. 6, Aug. 2, Sept. 6, 7, 

Dec. 6, Aug. 4, May 4, Sept. 3. 
Carrying Cases, Jan. 7, Feb. 3, Mar. 5, 

Sept. 2. 
Chemicals, Jan. 7, Mar. 4, 5. Apr. 3, 

Apr. 6. May 1, Jul. 6, Aug. 4, Oct. 2, 

Dec. 6. 
Cirkut Film, Jul. 6. 
Condensed Price List, Feb. 2, 
Conservation, Oct. 3. 
Developer Powders, Jul. 4. 
Developing Hangers, Apr. 7. 
Discontinued, Jan. 7, Feb. 2, Dec. 6, 

Apr. 3, May 7, Jul. 6, Jan. 7. 
Display Matter, Jun. 6, 7. 
Dry Mounting Press, Jan. 7. 
Enlargements, Mar. 3. 
Enlarging Outfit, Kodak, Jan. 6, Feb. 1, 

2, Mar. 6, Jul. 3, Sept. 7. 
Etching Tool Outfits, Eastman, Jan. 7. 
Film Tank, Dental, Jun. 4. 
Film Cabinet, Kodak, Dec. 3. 
Films, Apr. 3, Jul. 2, Sept. 2. 
Filters, Dec. 6. 
lAinishing Dept., Dec. 4, 
Finishing Orders, May 5, Aug. 7, Sept. 

3. 
Fixing Baths, Jul. 3. 
Flash Sheets, Dec. 5. 



Focusing Hood, Feb. 3. 

Focusing Panels, Graflex, May 4. 

Kodakery, Dec. 3, 7. 

Kodapod, Jan. 5. 

Lamp, Dark Room, Oct. 2. 

Lenses, Feb. 3, Apr. 3, Jul. 2, Aug. 3. 

Masks, Jan. 6. 

Mounts, Mar. 5, Aug. 5, 6. 

Orders, Mar. 2, Sept. 6, Oct. 7. 

Outfits, Developing and Printing, Jan. 

Plates, Mar. 4. 

Portrait Attachments, Mar. 6. 

Premos. Jun. I, 2, 3. 

Price Changes, Jan. 6, Apr. 6, May 4, 

Jun. 2, Jul. 6, Aug. 4, 5. 
Printing Frames, Fe]>. 3, May 7. 
Prints, Jan. 5, 6. 
Range Finder, Kodak, Jan. 5. 
Reels, Film, Sept. 2, Dec. 6. 
Repairs, May 4. 
Scales, Mar. 5. 
Seed Plates, Apr. 3. 
Self-Timer, Kodak, Jan. 5, Feb. 2, Mar. 

6. 
Shipments, Feb. 1, Jun. 5, Aug. 4, 5. 
Shutters, Feb. 3. 
Silver, Oct. 4. 
Snapshot Frames, Kodak, Sept. 4, Dec. 

4. 
Stock, Jan. 2. 
Squeegees, Apr. 6. 
Tinfoil, May 8. 
Tozol, Aug. 7. 
Tripods, Mar. 5. 
Tripod Truck, R.O.C., Jan. 7. 
Tinfoil, May 8. 
Tozol, Aug. 7. 
Velox Paper, Jun. 4. 
View Finder, Mar. 2. 
Waste, Sept. 1. 

X-Ray, Mar. 3, 4, May 1, Jul. 4. 
X-Ray Reducing Camera, Apr. 4, 



KODAK TRADE CIRCULAR 



Vest Pocket 
Autographic 
Kodak 

In adlual size it is small 
enough to wear^ and the 
size of pi61ures made is 
big enough and good 
enough to tell the whole 
story well. 

PRICES 
With single lens . . . $8.50 

With Kodak Anastigmat 
f'1'1 lens 15.00 



VEST POCKET KODAKS 

make most acceptable 

Gifts 






ACTUAI, SIZE 



RICHARD ROE & CO, 

19 Kodak St. 



Cut No. '232H 



FOR TRADE CIRCULATION ONLY. 



% 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. No. 9. 



TORONTO, CANADA 



January, 1919 



Getting Back: 



It's a long road from the iron 
mines to the tempered steel spring 
in a Lewis gun. Between the cot- 
ton growing on the plant and the 
high explosive bursting over the 
German trenches, there are several 
stages of ''raw material." 

The steer on the ranges is raw 
material to the hide man, the hide 
is raw material to the tanner, the 
leather is raw material to the shoe 
man — ^but an army must be shod. 

From source to finished product 
''raw materials" have been diverted 
from their regular course — iron, 
copper, lead, silver, platinum, cotton, 
wool, leather, lumber, glass — every- 
thing that anybody uses in manu- 
facturing, has been put into new 
channels to win a world war. These 
things can't be put back into the old 
channels over night. Particularly, 
the finished products from these raw 



materials can not be turned out over 
night. 

Even before the U.S. entered the 
war, all manufacturers were handi- 
capped in production. After the 
U.S. joined the Allies, the problems 
became increasingly difficult. 

Comparatively, photography suf- 
fered but little. There have been 
inconveniences, of course, but, 
frankly, we feel proud of our 
achievements, both as to production 
and as to prices. There were many 
difficulties in production to over- 
come, but the fact that Kodak makes 
more of its own basic materials than 
any other manufacturer of photo- 
graphic goods, and more than most 
manufacturers in any line, placed 
us in an advantageous position, and 
enabled us to render a pretty fair 
service, even under the discouraging 
war conditions. In the big staples. 



KODAK TRADE CIBCULAR 



paper and film, prices have had but a 
few changes, and glass plates have 
advanced but a little, while cameras 
have not begun to advance in pro- 
portion to articles in other lines of 
trade. It is interesting to note that 
almost without exception we have, 
in spite of greatly increased wages, 
been able to hold prices down on 
those goods which we are geared up 
to produce in great quantities. 

This holding down to the low 
price level was made possible by 
two factors : the tremendously in- 
creased demand and production, 
by reducing ''overhead," offset, 
in a measure, the increased cost of 
labor and materials, and to main- 
tain this big production we were 
willing to sacrifice something of 
our normal percentage of profit — 
depending upon making up for a 
reduction in percentage by an 
increase in volume. It is only 
on those articles that have a limited 
sale, and which cannot, therefore, 
be turned out' in large quantities 
from tools and by automatic ma- 
chinery, that we have been obliged 
to advance prices materially. 

The chemical situation has not 
been as bad since early in 1917 as it 
was during the two or three pre 
vious years. Much is being done, 
has been done, toward the manufac- 
ture in Canada and the U.S. of 
chemicals that formerly came en- 
tirely from Europe and almost en- 
tirely from Germany, and the day 
seems not far distant when we shall 
be fully independent of European 
supplies. 

Lenses have been a problem, be- 
cause the Allied Governments need- 
ed myriads of eyes for the army 
and navy ; not only i:)hotographic 
eyes, but marine and field glasses of 



many types and gun sights by the 
thousand upon thousand. 

We have been getting back toward 
normal. A few of the Kodak men 
who went into khaki or navy blue 
have returned to the work in which 
they had become expert. We see 
better conditions ahead, but the im- 
provement is sure to be gradual 
rather than immediate; and because 
we are now prepared to provide for 
ourselves many things that we for- 
merly depended upon Europe to pro- 
vide, we shall eventually give better 
service than ever to the photogra- 
phic world. 

The Research Laboratories have 
been of distinct and far-reaching 
service in helping to solve the 
chemical problems, and with basic 
materials becoming more easily ob- 
tainable, the results from work al- 
ready accomplished will be even 
more marked in the future. 

In comparison with the war-time 
disruption in other industries, there 
has been but little disturbance in the 
distribution of photographic goods, 
yet we realize that the service is far 
short of what it was when the Hun 
started on his "march to Paris" in 
the summer of 1914. 

I)Ut in every department of pro- 
duction, present conditions are en- 
couraging. This does not mean 
immediate promptness in deliver- 
ies, but it does mean that we now 
find it possible to begin the mobili- 
zation of basic materials and that 
we are on the road to giving the 
old-time service. 

Nineteen-nineteen starts out full 
of promise. But none of us must 
expect a complete recovery too 
c|uickly. It will be a case of just 
a little better every day. 



KODAK TRADE CIRCULAR 



'*Know Thyself 

Certain of the Ancients used to 
make themselves a burden to their 
fellow humans by everlastingly rub- 
bing in the precept quoted above. 
Perhaps their excessive zeal in pro- 
claiming their favorite maxim of life 
has reacted unfavorably throughout 
the ages, till to-day we don't take 
stock of ourselves as we should, 
particularly of our businesses. Not 
that inventory-taking is not a fixed 
feast once or twice a year, but rath- 
er that comparative research or dig- 
ging into the performance of the 
store is not always as diligently un- 
dertaken as it should be. 

On every account we have, we 
compile a dissected statement, show- 
ing the exact monthly purchases of 
the principal items. We find it of 
inestimable usefulness in sizing up 
how things are going with the lead- 
ing items we sell. Several of our 
customers have been availing them- 
selves of such a dissected statement 
to check up on their Kodak Depart- 
ments. We shall be very glad to 
send any dealer, who asks for it, a 
dissected comparison, of the kind 
indicated, of his purchases for the 
years 1917 and 1918. 



order incorrectly, please specify 
plainly in your order which class 
of Filter you desire. 

Also we receive a great many or- 
ders for Wratten Filters to be ce- 
mented in "B" glass and mounted in 
light metal cells. In. order to fill 
orders for filters mounted in shp- 
on cells intelligently, we must know 
the size of the lens-mount over 
which the filters are to fit. 



Armed. With a 
Kodak 

Adrian Dufif, . a news photogra- 
pher, assigned to a. sector on the 
West front, was recently credited 
with the capture of five Germans. 
The despatch says : ''Dufif was armed 
with nothing more than a Kodak." 

Kamerad ! 



Hydrometers De- 
cline in F^rice 

On December 24th the price of 
Hydrometers, listed under minor 
sundries on page 86 of the Price 
List, were reduced in price : 

Hydrometers $1.25 

Trade Discount 25%. 



Specify in Your 
Orders 

I We receive a number of orders 

f for Wratten Filters in which deal- 
ers fail to specify whether Gelatine 

1 Film Filters, or Filters mounted 
in glass, are desired. 

This naturally necessitates writ- 

t ing to the dealer to find out just 
what is wanted, or running the 
risk of filling the order incorrectly. 
Rather than cause this unneces- 
sary delay in writing, or filling the 



Discon tin tied 

We have discontinued the sup- 
plying of 6-inch Special Squeegees, 
listed on page 78 of the Price List 
and also Ground Glassing Frames 
and Intensifying and Reducing 
Frames. The last two articles did 
not appear in the 1918 Price List. 



Have you placed your order for 
Flash Sheets? We shall soon be 
able to supply them again. 



KODAK TRADE CIRCULAR 



Greeting from the 
Order Department 

Our Order Department wishes to 
thank you for the orders of 1918 and, 
in appreciation, has made a special 
plea for space in the first number of 
the Kodak Trade Circular for 1919, 
in order that you may have a thor- 
ough understanding of points that 
may seem unimportant but in reality 
are of highest importance to the 
prompt and accurate filling of your 
orders. 

The first suggestion is that, unless 
you have order forms of your own, 
you use the blank forms we supply, 
free of charge. You can have some 
with your next order if you will just 
make the request. Orders made 
out on these forms are recognized 
at first sight as orders, are much 
easier to handle and go through 
more promptly. 

If an order for any reason can't 
safely be handed forthwith to the 
typists for transcription, it follows 
that that particular order must suf- 
fer some delay until it is construed 
in the light of all the possible mean- 
ings that may be paced on the in- 
definite or involved description. The 
second suggestion, therefore, is that 
you, on your orders, describe the 
goods wanted in the language of the 
Condensed Price List or of the Cata- 
logues. It is pretty hard for us to 
have such a good knowledge of each 
dealer's requirements that we will 
know by intuition just what is want- 
ed on a description that may serve 
equally for two or more items in 
the line. 

The use of the language of the 
Condensed Price List is especially 
desirable in the ordering of papers, 
where the specification of units of 
packing, as given in the Price List, 
reduces greatly the possibiHties of 



errors. For example, "a package of 
Velox" may mean a dozen, a half 
gross or a gross, but no guessing is 
needed when you use the Price List 
name for the unit you want. Fol- 
low, then, the Price List in writing 
out your paper orders. 

We almost forgot to say some- 
thing about specifying the contrast 
and surface of the paper you want. 
You would be surprised at the num- 
ber of orders we receive for Velox 
and Azo papers, wherein not the 
least mention is made of the surface 
or contrast desired. The Order De- 
partment wishes that it may be re- 
garded by our dealers as the poorest 
guessers in this broad Dominion, 
for then you will be more certain of 
getting exactly what you want, at a 
minimum of expense and delay. 

In ordering cameras, Catalogue 
or Price List descriptions, in full, 
save a great deal of time and trouble 
both for us and for you. Particu- 
larly desirable is this accuracy in 
items calling for Anastigmat Lenses, 
where names often bear a degree of 
similarity, with an important dis- 
criminating variation, as in the 
Kodak Anastigmat and the Tessar 
Lenses. 

Films, for the greatest general 
convenience, should be ordered in 
multiples of 12 rolls of one number. 
As you know, the rolls are bundled 
in twelves or multiples thereof, and 
ordering in this style greatly facili- 
tates packing, as well as the enter- 
ing of the order. Please fight shy 
of the word ''dozen" in ordering 
film. A dozen films may mean to 
\^ou or to any other person 12 indi- 
vidual exposures (1 roll of twelve, 
or 2 rolls of six exposures) or 
again it may be construed as 12 
rolls, so use the word roll or the 
word spool to indicate the unit. 



KODAK TRADE CIRCULAR 



Film Packs are of course to be 
named as such. The number system 
is of the utmost usefuhiess to all 
concerned and should be used all 
the time, both on orders for the reg- 
ular and for the Autographic film, 
prefixing (capital) A in the latter 
case. Also, please, use the number 
S3'stem in ordering film packs. 

Chemicals, including Powders 
and Solutions, had best be ordered 
exactly as they are termed in the 
Price List. The same thing applies 
to Sundries. Excessive brevity may 
cause confusion and delay. For ex- 
ample, an order may confuse us 
when ''Frames" alone is used. You 
may want Printing Frames, or 
Kodak Snapshot Frames, but we 
can't very well be certain in the 
absence of a plain, unmistakable 
description. 

Portrait Attachments, Sky Fil- 
ters, etc., are all numbered and 
should be asked for accordingly. 

Summing up, the great thing 
about making out your orders is to 
use language or words that we can't 
misunderstand. That purpose is 
best accomplished by consulting the 
Condensed Price List. 

Orders big and orders little are 
all entitled to prompt and careful 
attention and all are welcome on 
whatever paper they come and 
whatever the language that best 
suits our customer, for his is the 
choice. However, the suggestions 
made above will help us to take 
care of your orders with greater 
speed and efficiency, avoiding er- 
rors and delays. 

The Order Dept. of this Company 
is at the service of every customer, 
and plenty of orders makes the 
hours go by all the more quickly 
and merrily. 



For Demonstration 
Only 

We furnish for demonstration 
purposes dummy Premo Film Packs 
which are obtainable by any dealer 
to show customers the simplicity of 
its operation. 

These dummy packs contain no 
film, and if a customer starts out 
on a picture taking excursion with 
one of these demonstration packs 
in his camera, his results will not 
be very successful, nor conducive 
to the best of good humor. 

Strange to say, such things do 
occur in isolated cases where an 
inexperienced or perhaps not over- 
cautious clerk puts one of these 
packs in the ranks of the ''regulars," 
and where familiarity with the loca- 
tion, rather than caution, led him to 
sell it to a customer. 

The dummy packs are made up 
in the 2^4 x 3^ size only; are put 
in the regular pack carton and 
stamped plainly across the front : 
"For Demonstration only." On the 
back of the carton will be found a 
white label reading: "This Pack 
.does not contain FILM. Use for 
demonstration only/' 

We all make mistakes at times, 
and in order to make sure that your 
clerks do not do it in this case, see 
that the dummy packs are always 
kept in a familiar place, where they 
are not liable to be confused with 
the film pack supply. 
a 
JDiscontiniieci 

The manufacture of Velox Trans- 
parency Film has been discontinued 
and we can fill no further orders. 
a 
Price Change 

Effective January 15th, 1919, the 
price of Brownie Safelight Lamp is 
$1.50 each. 

Trade Discount TiV^kJo. 



KODAK TEADE CIECULAR 



Easy to Repair 

There are metal tripods and 
metal tripods, but, without question 
the Kodak Metal Tripod is the best 
on the market. 

Aside from its satisfactory ser- 
vice to the customer, is the fact 
that in case of accident it is easily 
repaired. Any needed parts can 
readily be obtained, and quick re- 
pairs mean a lot in retaining the 
good-will of the customer. 



When Ordering 

!Print Dryers 

When ordering Majestic Print 
Dryers using electric current, be 
sure to state whether your electric 
supply is the standard, 25 cycles, 
and if not, state exactly what it is. 
It is vitally important that we are 
suppHed with this information, as 
the basis on which these Dryers 
operate electrically is 25 cycles, 
alternating current, 110 volts, and 
motors equipped to handle any 
other conditions can be suppHed 
only at an increased cost. So be 
very sure that this information is 
given in your orders for Majestic 
Print Dryers, whether your con- 
ditions permit the use of the stand- 
ard type motor or not. 

Obviously, the standard type mo- 
tor will not do the work it is* de- 
signed to do, unless used with a 
current supply of 25 cycles. 



Advance in F^rice 

On January 8th we advanced the 
price of the Kodak Amateur Prin- 
ter listed on page 85 of the Price 
List. 

PRICE 

Kodak Amateur Printer $7.50 

Trade Discount 25%. 



Chemicals 

Price 
Reductions 

F*otas«lt_im Bromide 

1 oz. can $ .20 

\i lb. can 60 

V2 lb. can 1.10 

1 lb. can 2.00 

Trade Discount 25%. 

28 % Acetic Acid 

y2 lb. bottle $ .23 

1 lb. bottle Zd 

5 lb. bottle 1.65 

Trade Discount 33%% 

Glacial Acetic Acid 

1 oz. bottle $ .20 

1 lb. bottle 1.15 

5 lb. bottle 5.00 

Trade Discount 33%% 

a 

Price Advances 

8 X 10 Tank Powders for 8 x 10 
Eastman Plate Tank, per pkg. 

of 6 powders $ .90 

Trade Discount ZTiVwJo 

Solio Hardener — 8 oz. bottle $ .70 

Trade Discount 25%. 



F^rice Cl::ianges 

Velox Transparent Water Color 

Stamp Outfit $ .85 

Velox Transparent Water Color 

Booklet 35 

Pallette 30 

Separate leaves for Velox Water 

Color Outfit, each 03 

Trade Discount, on each item of the 

above, ZZV-aJo. 



R. O. Holder Kits 

14 X 17 size with 10 x 12 or 11 x 14 
opening $1.25 

Prices of other sizes unchanged, 
but Discount is reduced to 40%. 



KODAK TRADE CIRCULAR 



Did you see the advertisement reproduced below from 
Kodakery for January 1919? Kodak Snapshot Frames have 
taken hold and your customers will be asking for them. 



Frame your Pictures 

There are at least a dozen of your negatives 
which will make contact prints that are worth 
framing, for while they are diminutive, they are 
none the less real pictures. Your dealer can 
furnish all ready for the placing of the prints 

Kodak Snapshot Frames 

to take contact prints of all the popular ama- 
teur sizes from Vest Pocket up to full Post 
Card dimensions (3^x5^). He can also 
furnish frames ready for the placing of enlarged 
pictures of 5 x 7, 6^4 x8^ and 8 x 10 sizes. 

The frames are made of good wood, in a 
Brownish Mission finish, suitable for sepia as 
well as black and white prints. They come 
with glass, backing mat, and hangers — truly 
ready-to-use. 



CANADIAN KODAK CO., LIMITED 

TORONTO. CANADA 



KODAK TRADE CIRCULAR 




y -^^fea 



<fe«>5 ^-. -' 



^^^f^/^---^^.^- 




A Kodak History of 
Your Youngsters 

From the stage of infancy-in-arms, through the days 
when they go unwillingly to school, and on through 
early youth till they reach manhood and womanhood 
will in future years be a priceless treasure to you and 
to them alike. Such a history in pictures can be 
made with absolute accuracy of time and place, 
with an 

Autographic Kodak 

''At Home with the Kodak" is a little booklet that 
will help you make such a history and you can have 
a copy for the asking. 

JOHN DOE & CO. 

12 Kodak Road 



Double Column Cut No. 137A Single Column Cut 137B 



rOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'I'OR YOUR INTERESTS AND OUR OWN' 



Vol. XV. Xo. 10. 



TOROXTO, CAXADA 



February, 19 1 9 



A HELP TO PROKIXS 



'i'he direct point of contact be- 
tween the store and the customer 
is the sales force ; the store pro- 
])rietor or store manager must de- 
pend upon his salespeople, and 
the more efficient the sales force 
the better it is for the store. This 
is all so evident that it scarcely 
deserves the time to mention It. 

It is evident, however, that 
some Kodak dealers are overlook- 
ing our co-operation in the educa- 
tion of their salespeople, as is 
witnessed by the following letter 
recently received by us : 

''I am working in a store which 

carries your cameras and supplies. 

I am wondering if you would pub- 

• lish any literature or sales hints 

especially for clerks or salesmen. 

If so, would be pleased to have 

you send anything that would aid 

me in selling your line. 

.Thanking you in advance,, I am, 

Truly yours, 



Our records show that the store 
that employs the writer of the 
above letter is on our list to re- 
ceive The Kodak Salesman and 
the Kodak Trade Circular, and it 
does seem as though it is over- 
looking an opportunity to increase 
the efficiency of this salesman. 

It is, of course, quite possible 
that this particular individual has 
but recently joined the store's sell- 
ing force, and the proprietor, 
through inadvertence, had not had 
his name put on our list to receive 
The Kodak Salesman. 

The Kodak Salesman will help 
your selling force, so we may sug- 
gest that you check up your em- 
ployees' list and make sure that all 
your .salespe:ople will receive The 
Kodak Salesman regularly. 



KODAK TRADE CIECULAK 



ALBUNIS 



What of Albums? Remember, 
please, that every member of the 
C. E. F. returning- from Overseas 
brings with him a collection of 
pictures. You must have noticed 
the Soldier's special place for 
keeping pictures when he is in 
uniform, namely and to wit, the 
top of his cap, between the cloth 
and the circular piece of celluloid 
that protects his cap from perspir- 
ation. Now that the boys are get- 
ting out of uniform, they will want 
Albums in which to place for safe 
keeping the highly prized pictorial 
souvenirs of their trips. 

Apart from this special demand 
from Soldiers, there has always 
been a good civilian demand for 
Albums and it is growing year by 
year. Albums offer a splendid 
opportunity for working up a 
highly profitable trade, one that is 
worth both going after and keep- 
ing after. 



An instance of the expansion of 
our business consequent on our 
removal to Kodak Heights is the 
new Department for making Al- 
bums, the first products of which 
are dealt with below. The De- 
partment is equipped with all the 
most modern devices for turning- 
out Albums of the highest quality 
and quantity. As will be noted, 
it reacts immediately to the com- 
mon benefit in a lengthening of 
the discounts. In the past, we 
were hardly able to offer Albums 
at net figures, which Avould make 
them attractive to all Kodak deal- 
ers, but that has been remedied, 
as shown, and every dealer will 
find it a paying proposition to 
stock and push the sales of these 
Albums. 

The long discounts indicate the 
styles made at Kodak Heights. 



BALMORAL 

f)pen-back, loose-leaf style, cover of genuine crepe giain leather. Fifty 
l)lack leaves held in place by metal posts and secured by silk cords. "Photo- 
graphs" in gold letters 'in upper left hand corner of cover. 



No. 

A 

B 



>ize of Ivcaf. 


Price each. 


5/2 X 7 


$2.50 


7 xlO 


3.50 



Pkge. of 12 
extra leaves. 

$ .18 

.25 



WKSXNIINSXKR 

A loose-leaf album, in wliich the leaves are held by a silk cord passing 
through metal tubes. Open-back style. Fifty black leaves. Cover is of black 
seal grain imitation leather, stamped with the word "Photographs" in the 
upper left hand corner. 



No. 






Size of Leaf. 


Price each. 




Pkge. of 12 
extra leaves. 


A 
B 






5^x 7 
7 X 10 


$1.50 

2.00 




$ .18 

.25 








QLKNDALK 






Cloth 
and cord. 


cover, linen finish — open-back, 
"Photographs" on cover. 


loose-leaf design, 


with 


retaining posts 


No. 






Size of Leaf. 


Price each. 




Pkge. of 12 
extra leaves. 


A 
B 




. 


5^x 7 
7 xlO 


$1.25 
1.75 




$ .18 

.25 



KODAK TRADE CIRCULAR 



AF»OLLO 

Solid bound, rounded back. Black watered silk cloth cover, with pocket for 
loose prints. Black leaves only, ] 



No. 
CA 
CB 
CC 
CD 



Size of leaf, 
leaves 5x 8 
leaves 7x11 
leaves 10 x 12 
leaves 9 x 14 



Price each. No. Size of leaf. 

. $1.00 CE 50 leaves 5x8, 

. 1.25 CF 50 leaves 7x11 

. 2.25 CG 50 leaves 10x12 

. 2.35 CH 50 leaves 9 x 14 . 



KORUM 



Flexible, black leather embossed cloth cover. 



Size of leaf. 



A 25 Black leaves 5^^ x 7 

B 25 Black leaves 7 x 10 

C 25 Black leaves 10 x 7 

D 25 Black leaves 11 x 14 

E 50 Black leaves '5>^ x 7 

F 50 Black leaves 7 x 10 



Price each. 

$ .70 

.90 

.90 

2.15 

.90 

1.30 



Size of leaf. 



Price each: 

. $1.25 

. 1.60 

. 2.50 

. 2.75 



Price each. 



50 Black leaves 10 



50 Black leaves 
25 Sepia leaves 
25 Sepia leaves 
25 Sepia 
25 Sepia 



leaves 
leaves 



X 7 
11 xl4 

5/2 X 7 
7 xlO 

10 X 7 

11 xl4 



TIBKR 

A very flexible loose-leaf album, with imitation leather covering; 



$1.30 

2.55 
.70 
.90 
:90 

2.15 



50 black 



leaves. 



No. 


Size of leaf. 


A 


. . 5x 8 


B . 


. 7x11 


C . 


. . 10x12 


I) 


. 9x14 



Extra leaves, 
per package of 12. 

18 

25 

•11.35 



Price each. No. 

, . $1.25 A 
. 1.75 B 
. 2.40 C 

. 2.75 D 50 

Trade Discount 40%. 
In assorted lots, of value from $50.00 to $100.00 — 40% and 10%. 
In assorted lots, of value from $100.00 and upwards — 40%, 10% and 10%. 

KODAK 

One piece black narrow grained cowhide — leather lined. Leaves held in 
place by black silk cord through cover and metal tubes. Very flexible — Oxford 
Bible style edges. 

Extra leaves, 
Price each. No. per package of 12. 

. $3.75 A $ .15 

. 5.50 B . . . 18 

Trade Discount 30%. 
Jn lots of 12 or more assorted, 40%, 

HERCULKS 

This is one of the most attractive albums ever offered, 
flexible leather of a new blended grey and black shade. Has 
holding the album flat when filled; fitted with large pocket 
50 black leaves, bound inside of covers by silk cord. 

No. 

GA . 

GB . , 

GC . 

GD . , 



No. 


Size of leaf. 


A . 


. . 43/4 X 7 


B . 


. 7 xll 



Size of leaf. 


Price each. 


No. 


.5x8. 


. . $3.75 


GA 


. 7x11 . 


. . 4.75 


GB 


. 10x12 . 


. . 6.50 


GC 


. 9x14 . 


. . 7.25 


GD 



The covers are 
a flap and clasps, 
for loose prints; 

Extra leaves, 
per package of 12. 

.18 
.25 
.50 
.60 



$ 



TROJAN 

Made of finest quality flexible, embossed leather, with bronze finish. Black 
silk cloth pocket for loose prints. Contains 50 jet black leaves of extra quality, 
held in place by cord inside of covers, rendering album loose-leaf. 



4 KODAK TRADE CIRCULAR 

Extra leaves. 
No. Size of leaf. Price each. No. per package of 12. 

PA . .■ .5x8. . . $3.25 BA $ .18 

PB . . . 7x11 . . . 4.25 BB ...... . .25 

BC . . . 10x12 . . . 6.00 BC 50 

feD . . . 11x14 . . . 7.25 BD . . 60 

NILE 

A handsome, new album, with cover of best imitation leather, duotinted. 
^alligator skin pattern. 50 black leaves held in place by cord and holder inside 
of cover. The word "Photographs" stamped in gold foil on cover. 

Extra leaves, 
No. Size of leaf. Price each. No. per package of 12. 

A . . .5x8.... $1.60 A . $ .15 

B . . . 7x11 . . . 2.00 B .18 

KROIMTKNAC 

Constructed on a novel principle, the binding being so done that every leaf 
always lies flat without pressure. Of good quality material, with cover of 
Wine color. 

No. Size of leaf. Price each. 

A 50 Black leaves, 5x7 $1.90 

the: '*we;e:k-e:nd" albu^^ 

Just the thing to use for sending to a friend the pictures made during a 
week-end or other brief visit. Made on the loose-leaf plan, covers of sheep- 
skin finished on the outside in craftsman style, of a brownish olive hue, with 
the under side unfinished. 

No. 1 — 12 black leaves, 3 x 4^4 inches $ .35 

Extra leaves per dozen .08 

No. 2 — 12 black leaves, 5x6 inches .50 

Extra leaves per dozen .12 

Trade Discount 30%. 

ARTIST'S ALBUNl 

Loose-leaf system, silk lacing. 

No. 1, black leaves; No. 2, white .\o. 4, black leaves; No. 5, white 
leaves; No. 3, Sepia leaves, leaves; No. 6, Sepia leaves, 
5/. X 7 • $ .35 7 x 10 $ ..SO 

ICxtra leaves, package of 5 . .12 Extra leaves, package of 5 .15 

SNAF»-SHOX ALBUM 

Substantial card covering, soft black leaves. 
Xo. 19. 20 pages 5»^ x 7 . . $ .18 No. 18. 20 pages, 7 x 10 . . $ .22 

KODAK KILlVr NEGATIVE ALBUNI 

These albums afford a safe, convenient and efficient way of keeping film 
negatives. Each leaf is, itself, an envelope, and the negatives do not come in 
contact with each other. The index furnishes a ready reference. 

PRICE 

For 100 negatives, 2^x4)^, or smaller $1.00 

For 100 negatives, 3%xSy2, or smaller 1.25 

For 100 negatives, 3^ x4H, 2^ X 4%, or 4 x 5 1.25 

For 100 negatives, 5x7, or smaller 1.75 

Trade Discount 33M{% 



KODAK TRADE OIECULAR 

CHANGES IN PRICES 

Brownie Safelight Lamps $1 50 

Trade Discount 33M!%. ; 

Eastman Loose Leaf StULdio Registers 

Each, complete $5.00 

Extra sheets for above, in packages of 100 and index 2,00 

Extra Index 1.00 

Extra Binders . 2.50 

Above prices are net — no discount. 

Eastman Printing Frames 

2^4 X 7, for No. 1 Panpram negatives $ .45 

3^2 X 12, for No. 4 Panoram negatives .90 

Trade Discount 33V:i%. 

Extra Dryer Rolls for Nlajestlc F*rlnt Dyes 

No. 1 $4.00 

No. 2 3.50 

No. 3 3.25 

Trade Discount 25%. 

Extra IVtusllrr Faced Blotters 

For use with Dryers Nos. 1 and 2 . each $3.00 

For use with Dryer No. 3 each 2.25 

Trade Discount 25%. 

B. & L. Lenses 

B. & L. Kodak Anastigmat. B. & L. Extreme Wide Angle Series V. 

B. & L. Tessar Series Ic, and other B. & L. Anastigmat Lenses. 
B. & L. Tessar Series lib. 

List prices unchanged. Trade Discount 20%. 

Graflex Cameras Equipped with B. «& L. Lenses 

Hereafter the camera and lens, as a unit, will be billed at 32%,, trade discount. 

R. B. Cycle Graphilc Cameras 

Prices without lens as follows: 

4x5 $71.50 6y> X Sy2 $107.50 

5x7 90.50 8 X 10 136.00 

Trade Discount 32%. 

These cameras when supplied with lenses will be billed at the proper list 
prices less 32% discount. 

Eastman Permanent Crystal F*yro 

1 oz. bottle $ .50 K> Ih. bottle $2.95 

14 lb. bottle . . . . . 1.55 1 lb. bottle 5.75 

Trade Discount 33M{%. In 100 oz. lots, assorted, 40% 



No Tvlore 

We are unable to supply any more Autotime Scales. 



KODAK TRADE CIRCULAR 



CHANOES IN F^RICES EKKECXIVK JAN, 



29tl\, 1919 

F. & S. Finger Print Carnera, complete 

No. lA Graflex, without lens 

No. 3A Graflex, without lens 

Auto Graflex, without lens, 3%. x 4%. 

Auto Graflex without lens, 4 x 5 

Auto Graflex, without lens, 5 x 7 

Auto Graflex Junior, without lens . 

Revolving Back Graflex Junior, without lens 

Compact Graflex, without lens, 3^ x 5;^ 

Compact Graflex, without lens, 5x7 

Telescopic Revolving Back Graflex, without lens, 3% x 4j4 

Telescopic Revolving Back Graflex, without lens, 4 x 5 

Revolving Back Auto Graflex, without lens, 3^4 x 4^ 

Revolving Back Auto Graflex, without lens, 4 x 5 

Press Graflex, without lens, 5x7. 

Home Portrait Graflex, without lens, 5x7 

Stereo Auto Graflex, without lens, 5x7 

No. O Graphic Camera, 1^ x 2^ 

Graflex Enlarging Camera .... 

Naturalists' Graflex, without lens, 4x5 

Revolving Back Cycle Graphic, with R. R. lens, 4x5 

Revolving Back Cycle Graphic, with R. R. lens, 5x7 

Revolving Back Cycle Graphic, with R. R. lens, 6^ x 8>4 

Rev9lving Back Cycle Graphic, with R. R. lens, 8 x 10 

Speed Graphic, without lens, 3% x 4% 

Speed Graphic, without Iqus, 4x5 

Speed Graphic, without fens, 3% ^ 5j/2 

Speed Graphic, without lens, 5 x 7 

Stereoscopic Graphic, without lens . 

DEALERS' DISCOUNT--32%. 



$ 44.00 

83.00 

98.00 

69.00 

81.00, 

104.00, 

48.00 

81.00 

92.00 

121.00 

110.00 

121.00 

121.00 

138.00 

144.00 

173.00 

184.00 

52.00 

39.00 

184.00 

78.00 

98.00 

121.00 

155.00 

63.(30 

67.00 

69.00 

81.00 

115.00 



The billing price of the above cameras when supplied with all lenses that 
we list will be figured at the prevailing price of camera plus an extra charge 
for the lens supplied at the prevailing price of the lens fitted, less 32% on the 
complete outfit. 
Graflex Focal Plane Shutter to match 

Cycle Graphic 'Cameras, 4x5 $29.00 

Cycle Graphic Cameras, .5 x 7 31.00 

Cycle Graphic Cameras, 6J^ X 8K' • • ^^-^ 

Cycle Graphic Cameras, 8 x 10 . . 37.00 

DEALERS' DISCOUNT— 25 . 



Graflex Roll Holder, 2)4 x 3 "4 $11.00 

Graflex Roll Holder, 3V4 x 4>4 • H.SO 

Graflex Roll Holder, 3>^ x 5)^ • 13.00 

Graflex Roll Holder, 4x5 13.00 

Graflex Roll Holder, 5x7 14.00 

DEALERS' DISCOUNT— 30%. 



Graflex Magazine Plate Holder, 2^4 x 3J4 
Graflex Magazine Plate Holder, 3]4 ^ 4^ 
Graflex Magazine Plate Holder, 4 x 5 
Graflex Magazine Plate Holder, 3y^ x 5K' 
Graflex Magazine Plate Holder, 5 x 7 

DEALERS' DISCOUNT— 30 



$14.00 
16.00 
17.50 
18.00 
19.50 



KODAK TRADE CIRCULAR 7 

Graflex Film Pack Adapter, 2^ x 3>^ $575 

Graflex Film Pack Adapter, 3^ x 4^4 . . 6.50 

Graflex Film Pack Adapter, 4x5 7.00 

Graflex Film Pack Adapter, 3^ x 5>^ . , . . . . . . 7.00 

Graflex Film Pack Adapter, 5x7 9.50 

DEALERS' DISCOUNT— 30%. 

Carry Cases for — 

No. lA Graflex $ 9.00 

No. 3A Graflex 11.00 

Auto Graflex and Roll Holder, 3^4 x 4^4 . 10.00 

Auto Graflex and Roll Holder, 4 x5 . 11.50 

Auto Graflex and Roll Holder, 5x7 ....... 17.00 

Auto Graflex and Magazine Plateholder, 3% x 4% 11.00 

Auto Graflex and Magazine Plateholder, 4 x5 . .. .. 13.00 

Auto Graflex and Magazine Plateholder, 5x7 18.00 

Auto Graflex Junior and Roll Holder . . . . . . . . ■ 8.00 

Auto Graflex Junior and Magazine Plateholder 10.00 

R. R. Graflex Junior and Roll Holder 9.00 

R. B. Graflex Junior and Magazine Plateholder 10.50 

Compact Graflex and Roll Holder, 3^^51/4 11.00 

Compact Graflex and Roll Holder, 5x7 15.50 

Compact Graflex and Magazine Plateholder, 3]4 x 5^2 ■ . • • 12.00 

Compact Graflex and Magazine Plateholder, 5x7 .... 17.00' 

Telescopic R. B. Graflex and Roll Holder, 3>^ x 4^4 11.50 

Telescopic R. B. Graflex and Roll Holder, 4x5 14.00 

Telescopic R. B. Graflex and Magazine Plateholder, 3^4 x 4^4 . . 12.00 

Telescopic R. B. Graflex and Magazine Plateholder, 4x5 . . 15.00 

Revolving Back Auto Graflex and Roll Holder. 3^ x 4j4 . . . 13.00 

Revolving Back Auto Graflex and Roll Holder, 4x5 . . . 15.50 

Revolving Back Auto Graflex and Magazine Plateholder, 3]4 x 4^j . 14.00 

Revolving Back Auto Graflex and Magazine Plateholder, 4x5 . 17.00 

Press Graflex and Roll Holder 21.00 

Press Graflex and Magazine Plateholder 22.00 

Home Portrait Graflex and Roll Holder 21. (X) 

Home Portrait Graflex and Magazine Plateholder 23.00 

Stereo Auto Graflex and* Roll Holder 14.50 

Stereo Auto Graflex and Magazine Plateholder . . , . . 15.50 

No. O Graphic 6.00 

Naturalists' Graflex . 28.00 

Speed Graphic, 3% x 4% 10.00 

Speed Graphic, 4x5'. . . 10. SO 

Speed Graphic, 3% x 5y2 10.50 

vSpeed Graphic. 5x7 13.50 

Stereoscopic Graphic 14.00 

Leather Case for six 2% x 3% Plateholders 6.00 

Leather Case for six 3% x 4% Plateholders . . . , . . . 6.50 

Leather Ciase for six 4 x 5 Plateholders 7.00 

Leather Case for six 3^4 x 5^ Plateholders 7.00 

Leather Case for six 5 x 7 Plateholders 8.00 

DEALERS' DISCOUNT— 25%. 

No. lA Graflex Lens Board $0.60 

No. 3A Graflex Lens Board .70 

Auto Graflex Lens Board, 3% x 4^ .70 

Auto Graflex Lens Board, 4x5 ."^0 

Auto Graflex Lens Board, 5x7 .85 

Compact Graflex Lens Board, 3% x 5^ .70 



8 



KODAK TRADE CTRCtJLAR 



Compact Graflex Lens Board, 5x7 

Telescopic Revolving Back Graflex Lens Board, 3>^ x 4>4 
Telescopic Revolving Back Graflex Lens Board, 4 x 5 
Revolving Back Auto Graflex Lens Board, 3]4 ^ ^Va ■ 
Revolving Back Auto Graflex Lens Board, 4 x 5 . 

Press Graflex Lens Board 

Home Portrait Graflex Lens Board . . . . 

Stereo Auto Graflex Lens Board 

Graflex Enlarging Camera Lens Board .... 
Revolving Back Cycle Graphic Lens Board, 4 x 5 
Revolving Back Cycle Graphic Lens Board, 5 x 7 
Revolving Back Cycle Graphic Lens Board, 6^ x ^y. 
Revolving Back Cycle Graphic Lens Board, 8 x 10 
Speed Graphic Lens Board, 3% x 4^ 
Speed Graphic Lens Board, 4x5 
Speed Graphic Lens Board, 3% x 5y2 ■ 
Speed Graphic Lens Boacd, 5x7 
Stereoscopic Graphic Lens Board . 

DEALERS' DISCOUNT— 30%. 

Roll Holder for No. 12 Premo 

To permit the use of roll film with this popular Premo Camera 

Trade Discount 30%. 



; .85 

.70 
.80 
.70 
.80 
.85 
.95 
2.30 
.45 
.50 
.60 
.70 
.70 
.50 
.70 
.70 
.80 
.85 



$12.00 



NoAAT Omitted 

Packages of Potassium Bromide are no longer being supplied in Developing 
and Printing Outfits, because it is really unnecessary with the chemicals pro- 
vided in the outfits. 

E^astman Spotting Colors 

A set of four' colors — Black, Blue, Red and White — especially prepared for 
use on prints and negatives, amateur and professional alike. A most useful 
accessory for everyone who makes negatives or prints. 

Per set each $ .40 

Trade Discount 25%. 

Subject to Change Wlthiotat Notice 

We feel that it is well to remind our customers that prices on all the items 
we offer for sale are subject to change without notice and that we accept 
orders on the sole condition that the billing be done on the basis of prices 
current on day of shipment. Conditions are not yet so far improved, nor have 
they approached normal closely enough, to warrant any definite change in the 
highly desirable direction of stable prices. We shall be far more glad when 
prices are once more stabilized than any of our dealers can possibly appreciate. 

8-Incli Special Only 

The above is the only Squeegee we can furnish, the stock «)f the other sizes 
being exhausted and no more being available. 

F»rice of Xo^ol Reduced 

1 oz. bottle $ .92 1/2 \h. bottle $6.40 

y lb. bottle 3.30 1 lb. bottle 12.50 

Trade Discount 33%%. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XV. Xo. 11. TOROXTO, CAXADA March, 1919. 

Parcel Post Insurance 

Owing to repeated requests from our dealers, we have completed 
arrangements to protect with adequate insurance all shipments we make 
by parcel post. This insurance protects against loss by fire, theft, break- 
age, non-delivery or loss from any other cause while the goods are in 
the mail. 

The rates for this insurance are as below.: 

On shipments of value from $ 1.00 up to and not exceeding $ 15.00 $ .03 

On shipments of value from 15.00 up to and not exceeding 25.00 05 

On shipments of value from 25.00 up to and not exceeding 50.00 10 

On shipments of value from 50.00 up to and not exceeding 75.00 15 

On shipments of value from 75.00 up to and not exceeding 100.00 20 

No single package will be insured for more than $100.00 but any 
number of packages on the same invoice will be covered at the regular 
rate. For instance, a $50.00 order which might have to be divided into 
five or six packages would all be insured for 10c. Orders of value above 
$100.00 will be shipped in more than one parcel, the proper insurance 
charge being made for each. 

Believing that all our customers will appreciate this protection, zve 
will insure all parcel post shipments, unless zve are instructed to the 
contrary. The premium for the insurance will he charged on the invoice, 
and this charge zvill shozv that the shipment is covered, no other notice 
being necessary. 

In cases of loss, ^all adjustments zcill be made through us. If 
goods are not received, zve should be notified promptly. If received in 
damaged condition, the goods zvith the original zvrappers and packing 
should be returned to us immediately. 

N. B. — Careful observance of the above procedure in case of loss 
is essential to the making of satisfactory adjustment. 

See Page 9 for Revised Camera Prices 



KODAK TRADE CIRCULAR 



K. O. B. Toronto 

Every dealer knows that our quo- 
tations are f . o. b. Toronto and that 
when we deHver a shipment to the 
Express or Railway Company, get- 
ting a receipt for the correct num- 
ber of pieces in good order, our re- 
sponsibility is at an end. We can- 
not to be held to undertake safe de^ 
livery of shipments, nor can we be 
held responsible for loss incurred 
by the dealer through goods in 
transit being burned, pilfered, dam- 
aged or lost. 

Shipments by Express, of what- 
ever value, are made in strict ac- 
cordance with directions — on the 
particular order — that is to say, if 
a dealer does not direct us to declare 
the value of the shipment made to 
him, it is not declared. Where we 
are so directed, the value rs declared, 
entailing an additional charge. We 
can't pledge ourselves to observe a 
general request to declare value — 
the request should be made on the 
particular order. 

In the absence of specific instruc- 
tions to declare, we don't feel that 
we have any authority to put the 
dealer to this extra expense. An- 
other point to be noted is that clear- 
ly value can't be declared until the 
invoice is made out, so that declara- 
tion of value entails delay in ship- 
ment as well as an additional trans- 
portation expense. 



Kt_itiire Delivery 
Order 

Manufacturing conditions will 
adjust themselves shortly, we hope, 
so that deliveries may be made 
promptly enough to keep pace 
with the fluctuating prices made 
necessary by market conditions. 



• Until such conditions become 
more nearly normal, it should be 
remembered that orders can be 
accepted only as subject to the 
prevailing prices, on the dates on 
which we are in a position to make 
delivery. 

This applies also in instances 
where dealers order goods for the 
following month's account. All 
prices depend on conditions beyond 
our control and are subject to 
change at any time. 



ExarxTiine Yotar Stiip- 
ments Careftally 

If a box or package is received 
in good condition and found short 
when checked with the invoice, do 
not assume that we omirted the 
items, but call your express or 
freight agent to send an inspector 
to your place to check the contents 
with you and note any evidence of 
pilferage that may show on the box, 
or wrapping. The express com- 
pany is striving to prevent pilferage, 
and will appreciate your honest ef- 
forts to help in the matter when it 
concerns yourself. 

Instruct your receiving clerks to 
use more caution in receiving goods 
and look for evidence which will 
make the collection of claims more 
certain. The following letter re- 
cently received, reporting shortage, 
shows the proper course to pursue : 

Dear Sirs: 

Kindl}'^ send us express receipt for 
the floods shipped us December 16, 
191H. (D-2()661). 

The box or carton arrived in bad 
order, the top having- been pried open 
and the following cameras missing, 
l)ut the boxes were still in the carton, 
the cameras having been stolen and 
the thief putting the empty box back, 



KODAK TKADE CIRCULAR 



3 



tying the carton shut with a piece of 
binder twine. 

1 — No. 2 Folding- Brownie. 
1— No. 3A Folding Brownie RR, 
1— No. lA Jr. Auto Kodak. 
Hoping to receive same in a few 
days, we are 

Yours truly, 

We are glad to assist our dealers 
in placing claims, but nothing can 
be accomplished unless there is a 
report of bad order, or inspection 
made when the shipment is received. 



While Xlney Last 

E^ There are still a few Kodak Film 
B^ Cabinets left and if you wish to 
H|keep your film stock neat, orderly 
Hpand always accessible, and at the 
1^ same time attractively displayed, 
"^ you ought to take advantage of this 
opportunity 'to get one, at cost, while 
they last. Those dealers who have 
been quick to take advantage of 
this offer, would not do without 
them. They will last indefinitely; 
will save shelf-room and give an up- 
to-the-minute impression to the cus- 
tomer, which is altogether worth cul- 
tivating. 

If you act quickly, there is still 
time to get one. The price has 
not changed ($5.00 net each), al- 
though the cost of steel has* just 
about doubled and a reorder would 
mean that you could not obtain 
one for anywhere near this price. 
a 

Roll Holder for No. \2 
F*remo Camera 

We are in a position to supply 
Roll Holders for the No. 12 Premo, 
which are interchangeable with 
plate holder, for the pur])ose of ac- 
commodating Graf! ex Roll Holder 
Film. 

Roll Holder for No. 12 Premo, $12.00 
Trade Discount 30%. 



Extra Clips for Den- 
tal Kilm Hangers 

We are prepared to supply extra 
clips for dental film developing 
hangers at $ .60 per dozen. 
Discount, 25%. 



Albums Discon- 
tinued. 

Since the publication of our Feb- 
ruary number, our stock of Her- 
cules, Trojan and Nile albums has 
been exhausted. We shall not be 
getting new supplies of the styles 
named and can accept no further 
orders for them. Please revise 
your Condensed Price List to agree 
with the above. 



Ferrotype Folates 

Reduction in Price. 
Size. Price. 

10x14, light % .30 

10 X 14, heavy 45 

18x24, heavy..... 1.50 

Trade Discount 25%. 
a 

B. E:. (Composition) 
Xrays 

Reduction in Price. 
Size. Price. 

3 X 8^ $ .45 

4 X 6 72 

4/^ X 14 90 

5 V 8 45 

7 ^9 75 

8 X 10 95 

Trade Discount 25%. In lots of 100 

or more assorted Trade Discount is 
25% and 10%. 



Sodium Carbonate 

Advance in Price. 
Size. Price. 

1 lb. bottle $ .33 

5 lb. bottle 1.20 

1 lb. can 24 

5 lb. can 1.05 

25 lb. can 4.50 

Trade Discount 33^;%. On 48— 1-lb. 
cans (not bottles) the discount is 
33%% and 10%. 



KODAK TRADE CIRCULAR. 



Price Changes 



Kodak and Brownie Carrying Cases : 

For Brownie No. $ .85 

" ■ .. 1.10 

. . 1.25 

1.35 

L35 



Auto- 



For No. 2 Brownie 

For No. 2A Brownie 

For No. 2C Brownie 

For No. 3 Br'ownie 

For No. 2 Folding 

graphic Brownie 

For No. 2A Folding Auto 

graphic Brownie 

For No. 2C Folding Auto 

graphic Brownie 

For No. 3A Folding Auto 

graphic Brownie 

For No. 3 Autographic Ko 

dak Special 4.00 

For No. 3A Autographic 

^ Kodak Special 4.50 

For No. 4 Panoram Kodak 6.75 
Trade Discount 30%. 



1.40 
1.50 
1.55 
1.65 



Shoulder Straps: 




J^ X 66-inch 


70 


^ X 74-inch 


.85 


Trade Discount 30%. 




Premo Carrying Cases: 




For Premo Jr., No. 1 


1.20 


Do., No. lA .. . 


1 35 


Do., No. 3 


1.45 


For Premoette Jr., No. 1 . . . 


1.75 


For No. 2 Cartridge Premo. 


1.20 


Do., No. 2A 


1.40 


Do., No. 2C 


1.50 


For No. 2 Folding Cartridge 




Premo 


1.40 


Do., No. 2A 


1.50 


Do., No. 2C 


1.55 


Do., No. 3A 


1.65 


Trade Discount 30%. 




Kodak Maskit Printing Frame: 




3^ x4M 


.45 


3^ x5j^ 


.50 


5 x7 


.60 


Trade Discount 33Vn%. 




No. 3A F.P.K. Special: 




Coml)ination Back 


5.00 


Trade Discount 32%. 




Kodak Dry Mounting Press: 




5x7 


20.00 


Trade Discount 20%. 





Eastman Print Roller: 

Single $4.50 

No. 1, double 5.00 

Trade Discount 25%. 

Transparent Gauge: 

1 Kodak 



rmiming 



For Xo. 
Board 

Trade Discount SSV.iX. 

Eastman Electric Tacking Iron: 

Each 

Trade Discount 20%. 

Eastman Tripod Brace: 

Each 

Trade Discount 33V.-; %. 

R.O.C. Tripod Truck: 

No. 1 



N( 



Trade Discount SSV.iZ. 



Kodak Film Clips: 

Wood, 5-inch, per pair. . . . 
Trade Discount 25%. 

Squeegees: 

8-inch. Special 

Trade Discount 25%. 



.40 



11.00 



1.50 



1.50 
1.75 



.25 



.85 



Lenses 

Discount Lengthened. 
L. Kodak Anastigrriat, 



B. & L. Tessar Series IC, 
B. & L. Tessar Series IIB, 
B. & L. Extreme Wide Angle Series V 

and all other B. & L. Anastigmat 

Lenses. 

No change in list — Trade Disc. 32%. 



Contrast Velvet 
Velox 

Produces brilliant prints 
from weak, flat negatives. 



KODAK TIIADE CIRCULAR. 



P. M. G. 



BROMIDE PAPERS 



No. 


? 


Xo. 


3. 


Xo. 


4. 


Xo. 


5. 


Xo. 


6. 


Xo. 


7. 


Xo. 


8. 



Heavy, smooth; suitable for large prints. 

Heavy, rough paper for crayon or air-brush work. 

Glossy paper, for prints re(iuiring a very high gloss finish. 

Matte surface, suitable for contact or enlarged prints. Surface well 

suited to crayon or air brush work. 
Smooth JMatte surface, double weight. 
Rough surface, double weight. 
BUFF — Double weight, medium rough surface. 



SINGLE WEIGHT 



DOUBLE WEIGHT 



DOZEN \^A Gross! Gross 



; .10 
.10 

.10 

.10 

.15 

.15 

.15 

.15 

.15 

.15 

.20 

.20 

.20 

.20 

.20 

.20 

.25 

.30 

.30 

.35 

.35 

.40 

.40 

.45 

.50 

.55 

.65 

.70 

1.00 

1.35 

1.50 

2.00 

2.75 

2.85 

3.35 

4.00 



I $ 



.60 

.60 

.60 

.60 

.70 

.70 

.70 

.70 

.70 

.70 

.95 

.95 

.95 

.95 

.95 

.95 

1.50 

1.60 

1.80 

1.90 

2.00 

2.10 

2.20 

2.50 

2.80 

3.10 

3.60 

4.00 

5.90 

7.80 

9.00 

11.85 

15.60 

16.55 

20.00 

23.75 



I $ 



1.00 

1.00 

1.00 

1.00 

1.25 

1.25 

1.25 

1.25 

1.25 

1.25 

1.75 

1.75 

1.75 

1.75 

1.75 

1.75 

2.35 

2.60 

3.00 

3.10 

3.35 

3.60 

3.75 

4.35 

5.00 

5.60 

6.55 

7.50 

11.25 

14.35 

16.85 

22.50 

30.00 

31.85 

38.75 

46.25 



SIZIC 



Dozen \% Gross Gross 



■2/2 

. 3 

.3/2 

.3^ 

. 3 '/2 

4 

■ i'A 

.4, '4 

.3^ 
. 4 

.m 

.3 7/8 

.4^ 
. 4 
.4H 
.4-M 
. 5 
. 5 
. 5 
.3/2 
.5/3 
. 6 
.6/2 
. 7 
.7/2 
. 8 
. 10 
. 11 
. 12 
. 14 
. 16 
. 17 
. 18 
. 20 



2/2. 

2/2. 
4^, 
4 
3/2, 

4'/4. 

4 

4 , 

5/2 

4^ 

6 

5 

5/2 

5%, 

5/2, 

6 

6/2 

6K2 

7 

7/2, 

8 , 

12 , 

73/4 



Cabinet. 



X 8; 



$ .15 


$ .75 


$ 1.25 


.15 


.75 


1.25 


.15 


.75 


1.25 


.15 


.75 


1.25 


■ .18 


.90 


1.55 


.18 


.90 


1.55 


.18 


.90 


1.55 


.18 


.90 


1.55 


.18 


.90 


1.55 


.18 


.90 


1.55 


.25 


1.20 


2.20 


.25 


1.20 


2.20 


.25 


1.20 


2.20 


.25 


1.20 


2.20 


.25 


1.20 


2.20 


.25 


1.20 


2.20 


.30 


1.85 


3.00 


.40 


2.05 


3.25 


.40 


2.30 


3.75 


.45 


2.35 


3.95 


.45 


2.50 


4.25 


.50 


2.65 


4.55 


.50 


2.75 


4.70 


.55 


3.10 


5.50 


.60 


3.55 


6.25 


.70 


3.95 


7.05 


.80 


4.55 


8.25 


.90 


5.10 


9.35 


1.25 


7.45 


14.05 


1.70 


9.80 


18.00 


1.85 


11.35 


21.10 


2.50 


14.85 


28.10 


3.45 


19.55 


37.50 


3.60 


20.75 


39.85 


4.25 


25.00 


48.45 


5.00 


29.70 


57.80 



Special cut sizes furnished at proportionate prices on order 
amounting to $1.00 list or more. 



of a dozen or more 



P. M. C. BROMIDE PAPER IN ROLLS 



SINGLE WEIGHT 
$ 1.70 



DOUBLE WEIGHT 
$ 2.10 



10 ft. Rolls, 20" 

3.40 10 ft. Rolls, 40" . 4.25 

5.00 10 yd. Rolls, 20" 6.25 

10.00 10 yd. Rolls, 40'' 12.50 

Any width up to 40 inches, oth^r than the above, furnished in rolls not less than 10 yds. in length. 



Per Doz. 

$.20 



2 Doz. 

$.35 



P. M C. POST CARDS 
Matte and Glossy 

A Gross 
$.95 

Trade Discount 25%. 



$1.70 



500 
$4.40 



KODAK TRADE OIRCULAE. 



Are You Prepared to Show our 

Returning Soldiers Suitable 

Albums for the Pictures They 

Are Bringing With Them? 



They all have pictorial souvenirs of their stay in Europe, for 
which the proper keeping place is an album. Good albums at 
favorable prices are :— 

Balmoral 

Open back, loose-leaf style. Genuine leather cover, square 
corners. 

Westminster 

Loose-leaf st34e, with cord passing through metal tubes to 
hold leaves in place. Seal-grain imitation leather cover. 

Glendale 

Linen finish cloth cov^er, open back, loose-leaf design. 

Apollo 

Solid bound, rounded back. Black cover of watered silk, 
has pocket for loose prints. 

Forum 

Flexible black leather, embossed cloth cover. vSolid bound. 

Tiber 

A flexible loose-leaf album, with imitation leather cover. 
For list prices, see February Trade Circular. 

Trade Discount 40%. 

In assorted lots, of value from $50.00 to $100.00-40% and 10%. 
In assorted lots, of value from $100.00 and upwards— 40%, 10% and 10%. 



KODAK TRADE CIRCTTLAR. 



Are You Resuming? 



One effect of the War was that a good many dealers 
who did Amateur Finishing were forced, through 
shortage of help, to suspend the activities of this pro- 
fit-producing department. Many of them are resum- 
ing this service to their customers and we name below, 
as a reminder, some accessories that are required to 
get the work done properly. 

Kodak Jr. Film Clips 

No I is the thing to use for development and dr}'ing of the 
smaller sizes. No. 2 is 3 inches wide and is suited to handling 
the larger films. Both have special jaws to give a firm hold 
on the wet film. 

Hangers for Developing Tanks 

In 3 Widths. 

7^ inches for 8x8 tanks, top dimensions. 

9>^ *' " 10 X 20 " " " 

11^ " "12x20 " " " 

Made of metal that will resist the corroding action of the 
various solutions used. 

Thermometer Stirring Rod 

Avoid wasting prints through improper temperature. Hand}- 
and reliable, 

Eastman Timer 

Temperature and time are most important factors in j^rinting. 
The Eastman Timer makes it eas}- to have uniform exj^osures. 

Majestic Print Dryers 

Enable you to get through the tedious process of drying, 
quickly and safely. 

Kodak and Brownie Safelight Lamps 

May be used with an}^ series of safelight, affording ample and 
safe illumination. 



KODAK TKADE CIRCULAll. 



'im 



KODAK \ 

Will bring back the Joys : 
of your Vacation. I 



796 




With an 

Autographic 
Kodak 

you can write the date and data 
on the film— at the time. 



797 



NeA?v^ Street Car Cards 



Above are depicted two new 
Street Car Signs, which are ready 
for immediate delivery. The ilUis- 
trations do not do justice to them, 
for the bodies of the cards are in 
two colors while the pictures are in 
three and four colors. Obviously 
they are not intended for general 
distribution and they can only be 
furnished for bona fide street car 



advertising. The dealer's name is 
printed by us in the space provided 
and the address too, if desired. 

We will not supply the same de- 
sign to more than one dealer in one 
town and our rule must be — first 
come, first served. When ordering 
please let us know the exact num- 
ber you will need. They will be 
supplied gratis. 



KODAK TRADE CIRCULAR 



General Advance in Can^era Prices 



Effective IVIarchi 2At\\, 1919 



Kodaks. 

Vest Pocket Autographic Kodak $ 9.00 
Do., with Rapid Rectil. Lens. 10.50 

Vest Pocket Auto. Kodak Spec. 16.00 
Do,, with Kodak Anastig. 6.9. 21.50 
Do., with B. & L. Anastig. 6.9. 32.50 

Xo. 1 Autographic Kodak Jr.... 12.50 

Do., Focusing Model 12.50 

Do., with Rapid Rectil. Lens. . 14.00 
Do., with Kodak Anastig. Lens 19.75 

No. lA Autographic Kodak Jr.. 14.50 
Do., Focus'g Model with Scale 14.50 
Do., with Rapid Rectil. Lens.. 16.75 
Do., with Kodak Anas. Lens 23.00 

Xo. 2C Autographic Kodak Jr.. . 16.75 
Do., with Rapid Rectil. Lens.. 18.75 
Do., with Kodak Anastig. 7.7 . 25.25 

Xo. 3A Autographic Kodak Jr.. . 18.75 
Do., with Rapid Rectil. Lens. 21.50 
Do., with Kodak Anas. Lens. 28.00 

Xo. lA Autographic Kodak 20.00 

Do., with Kodak Anas. Lens. 26.25 

Xo. 3 Autographic Kodak 21.00 

Do., with Kodak Anas. Lens. 27.25 

Xo. 3A Autographic Kodak.... 25.25 
Do., with Kodak Anas. Lens. 31.50 

Xo. 1 Auto. Kodak Spec. K.A.6.3 48.00 
Do., with B. & L. Kodak Anas. 61.00 
Do., with B. & L. Spec. Anas.. 48.00 
Do., with B. & L. Tessar Lens 

IIB 75.00 

Do., with B. & L. Tessar Lens 

Series IC 77.00 

Xo. lA Autog. Kodak Special 

K.A. 6.3 53.50 

Do., with B. & L. Kodak Anas. 67.50 
Do., with B. & L. Tessar Lens 

Series lib 81.50 

Xo. 3 Autographic Kodak Spec. 53.50 
Do., with B. & L. Kodak Anas. 67.50 
Do., with B. & L. Tessar Lens 

Series lib 81.50 

Xo. 3A Autographic Kodak Spec. 64.00 
Do., with B. & L. Kodak Anas. 86.50 
Do., with B. & L. Tessar Lens 

Series lib 105.50 

Stereo Kodak Model 1 53.50 

Xo. 1 Panoram Kodak 17.50 

Xo. 4 Panoram Kodak 28.00 

Brownie Cameras. 

Xo. Brownie $ 2.15 

Xo. 2 Brownie ■ 3.00 

Xo. 2A Brownie 3.75 

Xo. 3 Brownie 4.8(J 

Xo. 2C Brownie 4.80 



No. 2 Folding Autog. Brownie. . 

Do., with Rapid Rectil. Lens. 
No. 2A Folding Autog. Brownie 

Do., with Rapid Rectil. Lens. 
No. 2C Folding Autog. Brownie 

Do., with Rapid Rectil. Lens. 
No. 3A Folding Autog. Brownie 

Do., with Rapid Rectil. Lens. 



8.60 
10.25 

9.75 
11.75 
12.50 
14.50 
13.50 
16.00 



Enlarging and Reducing. 

Vest Pocket Kodak Enlarging 

Camera $ 2.75 

X'^o. 2 Brownie Postcard Enlarg. 

Camera 2.75 

Xo. 2 Brownie Enlarg. Camera. 3.20 
X^o. 3 Brownie Enlarg. Camera. 4.30 
X'^o. 4 Brownie Enlarg. Camera. 4.80 

Kodak Enlarging Outfit 19.00 

Eastman Enlarging Outfit (with 

ground glass) 125.00 

Eastman X-Ray Reducing 

Camera 130.00 

Premo Cameras. 

Premo Jr. No. 1 $ 3.00 

Premo Jr. No. lA 3.75 

Premo Jr. No. 3. 4.80 

Premoette Jr. No. 1 8.50 

Do., with Planatograph Lens. 10.75 

Do., with Kodak Anastigmat. 17.25 

Premoette Jr. Xo. 1 Special ! .... 48.(X) 

Premoette Jr. Xo. 1 A 8.50 

Do., with Planatograph Lens. 10.75 

Do., with Kodak Anastigmat. 17.00 

Premoette Jr. No. lA Special.. 51.50 

Premoette Senior, 2^2 x 4>4 • • • • 13.25 

Premoette Senior, 3^^^ x 4%.... 13.25 

Premoette Senior, 3% x 5j^ 17.00 

Do., with Kodak Anas. 2^x4>4 20.00 
Do., with Kodak Anas. 3>4x4M 20.00 
Do., with Kodak Anas. 314x51/^ 23.50 

Pocket Premo, 2^4x3^4 10.75 

Cartridge Premo Xo. 2 3.00 

Cartridge Premo No. 2A 3.75 

Cartridge Premo No. 2C 4.80 

Folding Cartridge Premo Xo. 2. 7.50 

Do., with Rapid Rectil. Lens. 9.00 

Folding Cartridge Premo No. 2A 8.50 

Do., with Rapid Rectil. Lens. 10.75 

Folding Cartridge Premo No. 2C 11.25 

Do., with Rapid Rectil. Lens. 13.25 

I'^olding Cartridge Premo Xo. 3A 12.25 

Do., with Rapid Rectil. Lens. 15.00 

Premo Xo. 8, Planatograph Lens, 

4 X 5 21.25 



10 



KODAK TRADE CIKCULAK 



Do., for Syi X Sy. negatives. . . 21.25 

Do., for 5x7 negatives 29.25 

Do., with Kodak Anas. 3^4x5^ 27.50 
Premo No. 12, B.B. Shutter, R.R. 

Lens 19.75 

Do., with Kodak Anastig. 7.7. 26.00 
Do., with Compound Shutter 

and B.&L. Tessar Series IIB 49.00 
Do., with Optimo Shutter and 

B. & L. Kodak Anastigmat. . 59.00 
Do., with B. & L. Spec. Anas. 46.00 
Do., with Kodak Anastig. 6.3. 46.00 
Do., with B. & L. Tessar Series 

IIB 6.3 72.00 

Do., with B.& L. Tessar Series 

IC 4.5 74.00 

Premo No. 9, Planatograph Lens, 

3^ X 51^ 40.50 

Do., 4x5 40.50 

Do., 5x7 47.50 

Do., Kodak Anastig. 3^x5^.. 46.50 

Do., Kodak Anastig. 4x5 46.50 

Do., Kodak Anastig. 6.3 Opti- 
mo Shutter, 3^x5>^ 69.00 

Do., Kodak Anastig. Optimo 

Shutter, 4x5 69.00 

Do., B. & L. Anastig. 6.3 Opti- 
mo Shutter, 34x5>^ 85.00 

Do. B. & L. Anastig. 6.3 Opti- 
mo Shutter, 4x5 81.50 

Do., B. & L. Anastig. 6.3 Opti- 
mo Shutter, 5x7 110.00 

Premo No. 10, 5'x 7. 86.60 

Do., B.&L. Kod. Anas. Optimo 149.50 
Do., B.&L. Protar Series Vila 
No. 8 and Optimo Shutter. .200.00 

View Cameras. 

R.O.C. View Camera, 5x7 $23.50 

R.O.C. View Camera, 6j/4x8]^.. . 26.00 

R.O.C. View Camera, 8x10 29.00 

Empire State View Impr., 11x14 73.00 
Eastman View Camera Xo. 1, 5x7 36.50 
Eastman View Camera Xo. 1, 

6'^x8i^ .; 39.50 

Eastman View Camera Xo. 1, 

8x10 43.00 

ICastman View Camera Xo. 2, 5x7 50.00 
Eastman View Camera No. 2, 

^6y2x8y2 52.00 

Eastman View Camera Xo. 2, 

8x10 57.00 

Eastman View Camera Xo. 2, 

7x11 62.00 

Graflex Cameras. 

] A Graflex without lens. 2'4x4J4 $88.50 
Do.. Graflex with B. & L. An- 
astig. /.6.3 Xo. 2 102.00 



Do., Graflex with Kodak Anas. 

/.4.5 No. 31 114.50 

Do., Graflex with B. & L. Tes- 
sar lens, Series IC 4.5 121.00 

3A Graflex without lens, 3^x5^ 104.50 
Do., Graflex with B. & L. Ko- 
dak Anastig. /.6.3 No. 4.... 123.00 
Do., Graflex with Kodak Anas. 

/.4.5 No. 33 144.00 

Do., Graflex with B. & L. Tes- 
sar lens Series IC /.4.5 No. 

15A 153.50 

3% X 4y Auto. Graflex without 

lens, incl. 1 dble. plate holder 74.00 
Do., with E. & L. Anastig. lens 

/.6.3 No. 2 89.50 

Do., with Kodak Anastig. lens 

/.4.5 No. 31 101.50 

Do., with B. & L. Tessar lens 

Series IC /.4.5 No. 14 108.00 

4x5 Auto Graflex without lens 86.00 
Do., with B. & L. Kodak An- 
astig. /.6.3 No. 3 -..101.00 

Do., with Kodak Anastig. /.4.5 

No. 32 118.00 

Do., with B. & L. Tessar lens 

Series IC f.4.5 No. 15 126.00 

5x7 Auto Graflex without lens. 110.50 
Do., with B. & L. Kodak Anas. 

tig. /.6.3 No. 5 140.50 

Do., with Kodak Anastig 162.50 

Do., with B. & L. Tessar lens. 174.00 
24 X 314 Auto Graflex Jr. with- 
out lens 52.00 

Do., with B. & L. Kodak An- 
astig. lens 68.50 

Do., with Kodak Anas, lens 78.00 
Do., with B. & L. Tessar lens 84.00 
2>4 X 3M Revol. Back Graflex 

Jr. without lens 86.00 

Do., with B. & L. Kodak An- 
astig. lens 101.00 

Do.. Kodak Anastig. Xo. 3... 118.00 
Do., B. & L. Tessar lens 

Series IC 125.00 

3y X 53^ Compact Graflex with- 
out lens 98.50 

Do., with B. & L.Kodak An- 
astig. lens 1 17.50 

Do., with Kodak Anastig 139.00 

Do., with B. & L. Tessar lens. 148.00 
5 X 7 Compact Graflex without 

lens 129.00 

Do., with n. & L. Kodak An- 
astig 156.50 

Do. with Kodak Anastigmat. 178.50 
Do., with B .& L. Tessar lens 
No. 16 190.00 



KODAK TRADE CIRCULAR 



11 



3M X 4M Telesc. Rcvol. Back 

<^rartex 117.00 

Do., with R. & L. Kodak An- 

astig- 127.50 

Do., with Kodak Anastig 145.00 

Do., with B. & L. Tessar 

Series IC 4.5 No. 15 153.00 

4x5 Telescopic Revolv. Back 

Graflex 129.00 

Do., with B. & L. Kodak An- 

ast'g 156.50 

Do., with Kodak Anastig 165.50 

Do., with B. & L. Tessar 

Series IC No. 16 190.00 

314 X 4^ Revol- Back Auto 

Graflex 129.00 

Do., with B. & L. Kodak An- 
astig 156.50 

Do., with B. & L. Protar 

Series VIIA No. 10 200.00 

Do., with Kodak Anastig 165.50 

Do., with B .& L. Tessar IC 

No. 15A 174.50 

4x5 Revol. Back Auto Graflex. 147.50 
Do., with B. & L. Kodak An- 
astig. lens 188.00 

Do., with Kodak Anastig 194.50 

Do., with B. & L. Tessar 

Series IC No. 17 253.00 

5x7 Press Graflex 153.50 

Do., with B. & L. Kodak An- 
astig. No. 5 178.00 

Do., with Kodak Anastig 200.00 

Do., with B. & L. Tessar 

Series IC No. 16 211.50 

5x7 Home Portrait Graflex 

without lens 184.00 

Do., with B. & L. Tessar 

Series IC No. 17 ..285.00 

Do., with B. & L. Tessar 

Series IC No. 18 336.00 

5 X 7 Stereo Auto Graflex with- 
out lens 196.50 

Do., with matched pa'r B. & 

L. Kodak Anastig. No. 3... 223.00 
Do., with matched pair B. & 

L. Tessar IIB No. 5 249.00 

8 X 10 Graflex Enlarg. Camera.. 41.50 
Do., with B. & L. Kodak An- 
astig. No. 3 62.40 

Graphic Cameras. 

4x5 Naturalist's Graflex with- 
out lens $197.00 

Do,, with Turner Reich Con- 
vert Anastig. No. 6 331.00 

No. Graphic, 1^x2^ 55.50 



No. Graphic Enlarg.. 33.50 

Do., with R. R. Lens and Auto 

Shutter 39.50 

4x5 Revol. Back Cycle Graphic 
with R. R. Lens and Auto 

Shutter 72.00 

Do., with B. & L. Kodak An- 
astig, and Volute Shutter.. 113.50 
Do., with B. & L. Protar VIIA 

No. 7 Volute Shutter 158.50 

5x7 Revol. Back Cycle Graphic. 90.00 
Do., with B. & L. Anastig. 

No. 5 Volute Shutter 150.50 

Do., with B. & L. Protar 

VIIA No. 10 Volute 194.00 

dVz X 8^ Revolving Back Cycle 

Graphic 111.00 

Do., with B. & L. Kodak An- 
astig. No. 6 Volute Shutter. 181.00 
8x10 Revol. Back Cycle Graphic 
with R. R. lens and Auto 

Shutter 142.50 

ZVi X 4^4 Speed Graphic, no 

lens 67.50 

Do., with B. & L. Kodak An- 
astig. No. 2 84.00 

Do., with Kodak Anastig. No. 

31 96.00 

Do., with B. & L. Tessar 

IC /.4.5 102.50 

4x5 Speed Graphic, no lens... 71.00 
Do., with B. &. L. Kodak An- 
astig. No. 3 88.00 

Do., with Kodak Anastig. No. 

32 105.50 

Do., B. & L. Tessar IC No. 15.113.50 

3^ X 5>4 Speed Graphic, no lens 73.50 
Do., B. & L. Kodak Anastig. 

No. 4 96.00 

Do., Kodak Anastig. No. 33.. 117.50 
Do., B. & L. Tessar Lens IC 

No. 15A 126.50 

5x7 Speed Graphic, no lens... 86.00 
Do., with B. & L. Anas. No. 5.119.00 
Do., Kodak Anastig. No. 34.. 141.00 
Do., B. & L. Tessar IC No. 16. 153.00 
5x7 Stereo Graphic, no lens.. .123.00 
Do., with matched B. & L. 

Anas. No .3 159.00 

Do., with matched B. & L. 

Tessar IIB No. 4 181.50 

Do., with matched B. & L. 

Protar VIIA No. 7 250.00 

Do,, with matched B. & L. 

Protar V No. 2 157.00 

F. & S. Finger Print Camera... 41.00 
Kodak Box No. 2 5.25 

Trade Discounts remain unchanged. 



12 



KODAK TRADE CIRCULAR. 




Have you a Kodak story 
of t hie Children? 

It is easy to make with your Kodak or 
Brownie and easy to keep in a neat loose-leaf 
album. We shall be glad to help you in this 
most pleasant task. ''At Home with the 
Kodak'' is a booklet that contains a wealth 
of information on this subject and you may 
have a copy for the asking. 



Toilet Articles 



RICHARD ROE 

999 Velox Square 



Cand\- 



Double Column Cut No. |39A .Single Column Cut No, 139B 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XV. No. 12. 



TORONTO, CANADA 



April, 1919. 



Catalogues 

The Kodak, the Premo and the 
Graflex catalogues are all in course 
of preparation and we are doing all 
we can to get them out earlier this 
year than has been the case for 
some time past, because we fully 
appreciate that the recent revisions 
in the prices of all cameras make it 
especially desirable that you should 
have catalogues at the earliest pos- 
sible moment. 

Of course each catalogue will be 
reviewed in the Trade Circular as 
usual, but our customers will realize 
that we are, quite properly, confining 
ourselves to coping with orders on 
hand for cameras rather than under- 
taking to exploit new models. 

The cover design of the forth- 
coming Kodak Catalogue will arouse 
a wide general interest in Kodak 
stories of the children. 

Need we repeat that the cata- 
logues will be distributed on the 
same basis as heretofore prevailed, 
and that it is unnecessary to ask for 
a supply ? You will receive some as 
soon as it is at all possible for us 
to get them to you. Later the book- 
lets, abridged catalogues, wiW be 
available for more general distribu- 
tion, and it's opportune to point out 



that these booklets are for use on 
your mailing lists. Please do not 
use the large catalogues for this 
purpose, because they are too costly 
for that — to you for postage. 

Kodak: 
Leadership 

On page 2 we print an article 
from the E. K. Co.'s Trade Circular, 
which, generally speaking, is of 
little interest to the merchants 
handling Kodak products in Canada, 
though in a particular setfse it 
should afford them considerable 
gratification because it is another 
sample of Kodak leadership. We 
believe that our customers, after 
reading that article, will feel a deep- 
er interest in things Kodak, and the 
more satisfaction in handling Kodak 
products, when it is realized that 
every facility of the modern sciences 
is used tO' make better the goods 
the dealer offers his customers. A 
point worth noting is that the Re- 
search Laboratory in Rochester 
serves in a consulting capacity plants 
in England and Australia, as well as 
Canada and the U. S.. the general 
director being Dr. Mees, an Eng- 
lishman, who is in the first rank of 
scientific experts on photography. 



KODAK TEADE CIRCULAR 



'Kodak: Research. Laborator3r Enable s 
America to Compete ^wlth ttie 
German Ctiennlcal Industry." 

"The Kodak Research Laboratory 
is essentially a service institution. 
Its reason for being is to solve new 
problems and develop new ways of 
doing things. Until recently, how- 
ever, its activities were confined 
mainly to the photographic and 
closely allied industries. But the 
war has helped tremendously to 
broaden its scope, and now it has 
been equipped for a venture which 
prominent industrial and university 
chemists claim, will provide one of 
the surest knockout blows to the 
hold the Germans formerly had on 
our chemical industries. 

In a word, the Eastman Kodak 
Company has, at a great expense, 
launched a new department in the 
Research Laboratory for the man- 
ufacture of the rarer organic chem- 
icals used in research work, the 
lack of which had already seriously 
hampered scientific investigations. 
Thus, the Kodak Research Labora- 
tory will make America independ- 
ent of Germany as a source of sup- 
ply for these chemicals and provide 
an unselfish service of untold benefit 
to every industry in the land that 
depends on chemical research work. 
The Department of Synthetic Chem- 
istry, as it is called, is under the 
direct charge of Dr. H. T. Clarke, 
well known for his activities and 
publications on organic chemistry. 

Before this department was in- 
augurated, some chemicals for re- 
search work were prepared by uni- 
versities, and a few others were 
available from industrial resources, 
but no one was able to oflfer a com- 
prehensive assortment until the 
Kodak Research Laboratory took 



hold of the job. The big reason 
for establishing the new department, 
therefore, was to insure the com- 
plete self-sufficiency and indepen- 
dence of this country in regard to 
these essential materials and partic- 
ularly to free American chemical 
industries from German domina- 
tion. 

We have no idea that this busi- 
ness will prove directly profitable, 
or even self-supporting. But hav- 
ing our Research Laboratory equip- 
ment and resources, we believe it 
to be incumbent upon us to do our 
share in removing the handicaps 
that have heretofore prevented 
America from making the progress 
it should have made in the produc- 
tion of chemicals, and in a broad 
way we shall benefit from the gen- 
eral good which is sure to accrue." 



F». NI. C. Bromides, 
Nos. 6, 7 and 8 

as described on page 5 of our last 
issue, will enable you to foster your 
business in Enlargements more than 
ever, because they are double- 
weight papers, and enlargements on 
this heavier stock are in great de- 
mand. No. 6 has smooth, matte sur- 
face, No. 7 is white stock, rough 
surface, and No. 8 is buff stock, 
rough surface. 

ALBUMS 

Bring you good profit and 
there is now practically a 
ready-made demand. 

// pays to push them ! 



KODAK TRADE CIRCULAR 



Oood Ne^vsrs 

The old reliable is back on the 
market again — ELON. -After an 
enforced absence of months, on ac- 
count of war conditions, this, the 
best of developing agents for paper, 
once more is available to our cus- 
tomers. 

ELON is the trade name under 
which we market the Sulphate of 
Monomethyl Paramidophenol, and 
this is identical in formula with 

, a German developing agent, 

which Fritz worked into being a 
household word, so to speak, in the 
photographic trade, all over the 
world. ELON, however, was uni- 
versally conceded to be the superior 
of German . The German 



was never half as success- 
fully opposed by any other materia' 
as by ELON which is not tainted 
by anything German about it. 
ELON is not now made in Ger- 
many, and never was. The Armis- 
tice marked an easing off in the 
heavy demands on the production 
of this chemical for Military and 
Naval Photography and we seized 
the first opportunity to restore the 
old favorite. 

ELON in combination with Hy- 
drochinon is prescribed in the for- 
mulae for our photographic pro- 
ducts and the post-war ELON is 
fully worthy of its pre-war reputa- 
tion for quality. Your customers 
can make no mistake in resuming 
the use of the tried and proven true 
— ELON — for we, who make the 
sensitized material with which its 
use is urged, know and assure you 
that nothing else can give the same 
uniform satisfaction. Kodak deal- 
ers will realize, without much cast- 
ing up of figures, that if there were 
no alternative for ELON, the maxi- 
mum volume of business could not 



possibly be comparable with our 
business in sensitized goods and we 
need hardly, to them, labor the point 
that ELON is recommended and 
specified to protect our trade in pa- 
pers, plates and films. 

In fairness to all we shall for the 
time being supply ELON in 1 oz. 
and 4 oz. bottles only — orders for 
excessive quantities cannot be filled. 

PRICE. 

1 oz. bottle $2.10 

Va lb. bottle 8.00 

Trade Discount 33^/3%. 

a 

3A Kilm, bothi Aiato- 

graphic and. 

Non-Autograptiic 

Kodak Film No. A-122, for the 
3 A size, has numbers on both edges 
of the red paper, so that the film 
can be used in either an Auto- 
graphic, or Non-Autographic Ko- 
dak. The numbers on the side near- 
est to the winding key (right side) 
when the film is in place, are for 
the old style Non- Autographic 
models, and the ones on the left 
side are for Autographic cameras. 
This is necessary because the 
windows are located in different 
places. 

The hand on the right side point- 
ing to the first number is lower 
down than the one on the left and 
as a result we have had stocks re- 
turned to us by dealers who thought 
they had Non-Autographic film. As 
a matter of fact all film No. A-122 
may be used in either style camera. 



Wratten and A?Vain- 
v^righit !Rtjit)lications 

To clear up the uncertainty that 
exists relative to the printed infor- 
mation dealing with W. & W. pro- 
ducts, we show below the publica- 



KODAK TRADE CIRCULAR. 



tioriis that are available, indicating 
the price of each. Dealers please 
note the discount and that these 
booklets are not given gratis, but 
supplied at a small charge less a 
discount. 

An Atlas of Absorption Spectra. $2.50 
Art and Practice of Photograph- 
ing Paintings .• .12 

Orthochromatic Filters 15 

Modern Method of Photograph- 
ing Furniture 12 

Photography of Colored Objects .50 

Photomicrography 15 

Wratten Light Filters 20 

Trade Discount 33M{%. 



Waterproof Dark- 
room Benches and 
Shielves 

It is almost impossible to keep 
dark-room benches and shelves from 
getting splashed with chemicals. 
No serious harm is done if the wood 
surfaces are frequently washed, but 
if chemicals are allowed to dry they 
will crystallize on the wood and in 
a short time chemical dust will be 
frying about. If this settles on wet 
negatives or prints or even on dry 
film or paper, it will result in spots 
that will, very likely, be attributed 
to faulty, sensitive material, or im- 
purities in your developer. 

The trouble can be avoided by 
making the benches and shelves 
waterproof so that any liquid that is 
spilled or splashed can be wiped up 
without any of the hquid being ab- 
sorbed by the wood. Of course 
there is no such thing as a dust- 
less dark-room if the wiping process 
is not used, but if surfaces are 
waterproof it is very easy to keep 
them clean. 

A very good plan is to melt some 
paraffin wax with low heat, pour 
it on the wood and work it in with 



a flatiron just warm enough to melt 
the wax. Varnishes may be found 
that will answer the same purpose 
or the acid-proof paint that is used 
for coating developing trays. 

Whether paraffin wax, a varnish 
or a paint is used, it is essential that 
the wood should be clean and dry 
before it is applied. If there is any 
doubt about the surface being clean, 
it should be scraped, planed or 
rubbed down with sandpaper. 
a 
Label TThie F^ackage 

It has always seemed to us that 
manufacturers and wholesalers 
ought to offer a reward for the in- 
fallible means that would prevent 
a customer sending a parcel on 
which his name and address were 
not written or labelled. 

In fact, the Postmaster-General 
and the heads of the Express and 
Railway Companies would confer a 
benefit on us all by insisting that 
each parcel forwarded to a business 
house be labelled with the name and 
address of the sender. Such a mea- 
sure would save a lot of time and 
uncertainty for all concerned. 

All too frequently to be agreeable, 
we receive parcels that carry not a 
bit of writing or label, to show from 
whom they come, either outside or 
inside the wrapper or container. All 
we can do in such cases is to await 
developments, laying the parcel to 
one side, in the hope that a letter 
will turn up with which the parcel 
may be connected. Sometimes this 
hope proves vain. 

The Brown-Jones Co., who send 
parcels thus, sometimes feel that 
their trade is not appreciated and, 
in a letter, sent some time after the 
parcel reaches us, the impression is 
unmistakably conveyed that we are 
negligent and are fond of slighting 



KODAK TRADE CIRCULAR. 



our customers, while the only point 
on which we could be blameable is 
that we lack the ability to connect 
hand-writing with a particular cus- 
tomer out of some hundreds. 

It is not quite fair to expect us 
to do mind-r€ading miles and miles 
away, so please label your parcels 
sent to us and, please, do not omit 
to write a letter specially explaining 
why the parcel is sent. 

Our receivers are good men, but 
they have a lot of letters to handle 
in the course of the day's work. 
When they are unable to figure 
from whom the parcel comes, they 
refer the matter to one of our cor-, 
respondents, who indulges in some 
research, if the post-mark is visible 
— it seldom is — or calls up the Ex- 
press Office and requests that some 
tracing be done. 

We almost forgot to ask that you, 
on your orders, do not mention 
other matters, but write a separate 
letter. 



Advances 

Brownie Kodak Film Tank $3.00 

Vest Pocket Kodak Film Tank. 3.00 

Trade Discount 32%. 
Eastman Plate Tank, 5x7..... 6.00 

Trade Discount 32%. 
Metal Insert for Eastman Plate 

Tank, 5x7..... .^... .25 

Trade Discount 25%. 
Stereo Self-Transposing Print- 
ing Frame, for use with No. 2 

Stereo Brownie 3.00 

Stereo. Kodak Self-Transposing 

Printing Frame 3.50 

Trade Discount 25%. 

Brownie Safelight Lamp 1.75 

Trade Discount 33%%. 
Wratten Safelight Lamp No. 1 

(American type) 13.50 

Wratten Safelight Lamp No. 2 

(American type) 10.50 

Wratten Improved Electric Dark 



Room Lamp (English type).. 7.50 
Tradj Discount 25%. 

W. & W. Safelight, 5 X 7 75 

Trade Discount 25%. 
Kodak Print Rollpr, double 6 in. 1.00 

Trade Discount 25%. 
Grain Leather Carrying Case for 
No. lA Autographic Kodak 

Special . . . 4.00 

Trade Discount 30%. 
Aprons for Film Tanks and Develop- 
ing Machines. 

12 exp. 6 exp. 
Aprons for Kodak 2^-in. 

tank $0.90 $0.60 

Do., for V.P.K. tank (8 exp.) .60 

Do., for 3H-inch tank. . . . 1.20 .80 

Do., for 5-inch tank 1.80 1.20 

Do., for 7-inch tank 1.50 

Do., for Brownie tank.... .60 

Style ''A" Machine 1.20 .80 

Style "E" Machine 1.80 1.20 

Style ''H" Machine 2.30 1.55 

Style Brownie Machine.. .60 

Trade Discount 20%. 

Brownie Developing Box No. 2. $2.00 

Trade Discount 25%. 

Bull's-Eye Tripod 2.50 

Trade Discount 25%. 
Film Developing Hangers — 

(For roll film) 7>^-in. for 8x 8 tank 

9/2-in. for 10x20 tank 

115^-in. for 12x20 tank 

Price, each, any size $0.45 

Trade Discount 25%. 
Premo Film Pack Tanks — 

No. 1 1.75 

Trade Discount 32%. 



Do Good to Yourself 



You can't find any method of doing 
more good to yourself, in the sphere of 
things Kodak, than by insisting that your 
assistants read, mark, learn and inward- 
ly digest "The Kodak Salesman," month 
by month. "The Kodak Salesman" is 
published for the special benefit of the 
men and women who sell our goods in 
our dealers' stores, and we have been 
told ever so often that it is the most 
readable and most valuable of all house- 
organs of a like nature. Read it your- 
self and insistently urge your assistants 
to do the same. 



KODAK TRADE CIRCULAR. 



Advertising Talks 

The best way to write an adver- 
tisement — no matter what class or 
kind of an appeal you are making — 
is to write all you have to say, and 
then get out your blue pencil. You 
will find you can cut out a word 
here and there, sometimes sentences, 
and in the boiling-down process you 
can eliminate everything that does 
not tend toward a forceful appeal. 

But copy, as it is called, is not all 
there is to a successful advertise- 
ment. Without attention value, the 
most forceful advertisement will fall 
flat. So we must try to select the 
style of type and arrange the display 
in such a way as to attract the eye. 
Having done this it remains for the 
brief message, with punch, to convey 
the impression to the reader's mind. 

These suggestions may help you 
in the preparation of any advertis- 
ing matter you have to get out for 
yoursdf, but where a general appeal 
is all that is required, the sample ad- 
vertisements in the Trade Circular, 
which are prepared especially for 
the Kodak dealer, will be found ef- 
fective. 



Ctiemical F^rices 

(Reductions). 

Kodelon 

1 oz. bottle $ .75 

/ oz. bottle 2.65 

V4 lb. bottle 5.15 

1 lb. bottle 10.00 

Trade Discount 33Vn%. 

No. 8 Acetic Acid (28%) 

y2 lb. bottle $ .18 

1 lb. bottle 30 

5 lb. bottle... 1.25 

Glacial Acetic Acid 

1 oz. bottle $ .16 

1 lb. bottle 75 

5 lb. bottle 3.00 

Trade Discount 33%%. 



F'otassiu.m Iodide 

1 oz. bottle $ .55 

% lb. bottle 1.90 

^ lb. bottle 3.75 

1 lb. bottle 7.25 

Trade Discount 25%. 

E^astman F*ermanent 
Crystal Pyro 

1 oz. bottle $ .45 

% lb. bottle . .. 1.45 

^ lb. bottle 2.70 

1 lb. bottle 5.25 

Trade Discount 33%%. 
In lots of 100 ozs. or more, asstd., 40%. 

Fotassitim Bromide 

1 oz. can • • • •• $ .15 

^ lb. can 35 

^ lb. -can 60 

1 lb. can 1.00 

Trade Discount 25%. 

Hydrocl^inon 

1 oz. can $ .40 

34 lb. can 1.40 

j^ lb. can 2.60 

1 lb. can 5.00 

Trade Discount 33y3%. 

Carbonate of Soda 

(Advance.) 
In barrels containing from 250 to 
275 lbs. will be billed at lOj/^. cents per 
lb. net. 

Sulphite of Soda 

In barrels averaging 550 lbs., no 
change in price per lb. — 13 cents net. 

Barrels will not be broken, the regu- 
lar 25 lb. can being the next smaller 
container. 

#r 

"How to Make 

Good Pictures'' 

Builds business by enabl- 
ing your customers to get 
greater satisfaction in 
negatives and prints. 

Push it! 



KODAK TRADE CIRCULAR. 




* Keep a 




Kodak Story 

of the children 



RICHARD ROi: & CO. 

I210 IHIPDl) A\ IM i:. 



Street Car Card No. 741 



For Your Campaign 

April always signalizes the open- 
ing of the campaign for more and 
better Kodak business. In no way 
can this be more advantageously 
launched than by using the car cards, 
advertisements and advertising cuts, 
all of which we furnish free on re- 
quest. The car card illustrated on 
this page is printed in four colors. 



Altering Backs for 

Speed. Grraptlic 

Cameras 

The cost of altering the backs of 
Speed Graphic Cameras, to take 
Graflex Holders or other Graflex 
attachments, has materially in- 
creased and we have been obliged 
to advance the price for this work. 

Prices include the focusing panel, 
but no plate or film holder : 

314 X 414 $16.00 

2,% X 5^ 16.00 

4 X 5 16.00 

5 X 7 17.00 

Trade Discount 25%. 



Discontinueci 

Dealers will please note that the 
three items named below are no 
longer available, our stock being ex- 
hausted. 

Eastman Mask Cutter, No. 2. 
Eastman Rotary Print Trimmers. 
Bull's-Eye Tray, 7x9. 



Ne^w Graflex: 
EquLipment 

4x5 Naturalists' Graflex, with 

B. & L. Telestigmat Lens.. $304.00 

Trade Discount 32%. 

F^errotype F*la.tes 

10 x 14, medium, each $ .25 

10 x 14, heavy, each 35 

18 X 24, heavy, each 1.20 

Trade Discount 25%. 
In assorted lots of 25 or more SSVuYo. 



IVlajestic F*rint Dryers 

No. 1, complete, each 

Nos. 4 & 5, complete, each. 
Trade Discount 25% 
Separate Motors — 

For No. 1 

For Nos. 4 &5 • 

Trade Discount 25% 



$38.00 
80.00 



$16.00 
50.00 



KODAK TRADE CIRCULAR. 




A Brownie 

for the youngsters will keep 
them out-of-doors and out- 
of-mischief. It furnishes 
them good, clean fun and you 
will enjoy the pictures. 



RICHARD ROE 

Toilet Articles 999 Velox Square 



Candy 



Double Column Cut No. 190A .Single Column Cut No. 190B 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI., No. 1 



TORONTO, CANADA 



May, 1919 



Cataloguies and 
Sumnner Booklets 

Advance copies of the 1919 Ko- 
dak and Premo Catalogues are 
being mailed to you shortly. The 
Graflex sample copy will follow a 
little later. Very soon afterward 
these catalogues will be sent to you 
in quantities. We try to distribute 
them so that all dealers will receive 
them about the same time, the most 
distant points going first. The 
covers are printed in four colors, 
and it seems to us, at least, they are 
unusually attractive. 

Hozv many Summer Booklets f 
The Kodak, Premo and Graflex 
Summer Booklets are under way 
and we would Hke to have your 
orders for them now so that the 
matter of imprinting can have our 
attention. How many of each 
shall we send you? We need this 
information now. 

Advertising Xalits 

You may know exactly what you 
want to say in your advertising 



copy, and you may be able to say 
it with the touch of the master 
hand, but there is one thing that 
should be borne in mind : The 
most vital, the most forceful, in 
fact the fundamental appeal in 
advertising copy, is that which 
creates a desire to see the goods. 

The right sort of advertising 
copy can do that. But you must 
see through the other fellow's 
eyes ; you must reason along the 
lines that he employs ; you must 
put yourself in his place, if your 
advertising copy is going to in- 
fluence him to want to see the thing 
you have to sell. Good copy can 
do that. But it can be done more 
Cjuickly and more eflfectively if that 
same copy is coupled to a good cut. 

The cut visualizes the message 
conveyed by the copy. 

Kodak advertising cuts are free 
for the asking. Get your share of 
this free service. Use the car cards 
that are designed and imprinted for 
your particular use. This service 
is worth paying for, but it's free. 



ELON 

Goes farther than any other developing agent. 



KODAK TKADE CIRCULAR. 



Keeping Your Stock 
of Sensiti:zeci Goods 

For years back we have made an 
allowance of 40% of the Hst prices 
on Film, Film Packs and paper 
which had grown too old on dealers' 
shelves to deliver safely to custom- 
ers, provided the freight, or expres- 
sage was paid to the factory at 
Toronto, and the quantity, in our 
judgment, was not excessive. 

This good-will allowance was 
made in order that we, too, might 
share in part, the loss of the dealer 
for odds and ends, or slow selHng 
film on which there was not a big 
demand, and also to protect the 
customer from receiving film de- 
teriorated through age. This offer 
was made at a time when film car- 
ried a dating of about six months 
and paper about three months. 

As our methods of manufactur- 
ing were improved, we were able 
to extend the, dates of expiration 
with perfect safety until they car- 
ried a dating of from nine to twelve 
months, or longer. Yet we con- 
tinued to make the allowance of 
40% on old goods unless there was 
evidence of reckless over-ordering. 
During the past year, when sup- 
ply and demand were both prob- 
lems requiring careful thought and 
careful ordering, many dealers 
over-stocked, with the result that 
our factories had to work night and 
day to keep the dealer, who had 
felt his way, supplied sufficiently 
to meet his normal demand. 

We are glad to meet the dealer 
more than half way in this matter, 
as we have been doing in the past. 
But it seems only just, when we 
do this, that the dealer should live 
up to his part of the bargain, and 
should expect only what is fair un- 
der the existing circumstances. 



When a dealer buys film every 
week, or even every month, there 
is no reason for stock becoming too 
old and this is especially so with 
the popular sizes, such as Vest 
Pocket, Nos. 2 and 2A Brownie and 
3A films. 

Graflex: Illuminator 

We are prepared to supply the 
Graflex Illuminator for use with the 
8 X 10 Graflex Enlarging Camera. 
The equipment includes lamp hous- 
ing reflector, flashed opal diffusing 
glass, adapter frame to fit front of 
Graflex Enlarging Camera, 4" x 6" 
negative carrier with spring fingers, 
six feet of electric cord with switch 
and plug, but not the electric lamp. 

The Graflex Illuminator is an 
accessory for the Graflex Enlarg- 
ing Camera and should be carried 
in stock with the Enlarging Camera. 

Graflex Illuminator, complete, 

less lamp ------ $8.0U 

Discount, 32%. 

a 

Sei^e the Opportuinity 

Dealers in the smaller places arc 
especially urged to seize the op- 
portunity for increasing their photo- 
graphic trade by stocking and push- 
ing Albums. 

The styles announced recently, 
combined with the longer discounts, 
seem to have hit it off just riglit 
witli our customers, for we have 
had favorable comment from the 
vast majority, their opinions being 
backed up by orders. 

The 1919 Kodak Catalogue will 
show the complete line of Album 
styles, most of them being illustrat- 
ed by cuts. When the catalogues 
reach the photographic public, as 
they soon will, the demand will be 
far greater than has been the case 
thus far. 



KODAK TEADE CIRCULAE. 




Ttie Optipod 

The new Optipod, which will be 
announced in the 1919 Kodak 
Catalogue, is a combined tripod 
head and clamp. It is small and 
light, slipping readily into the 
pocket, and may be used effectively 
as a tripod when clamped to a 
chair, table, automobile, motor- 
cycle, or any substantial object. 

The Optipod has a ball and 
socket joint, permitting the cam- 
era to be tilted to any desired 
angle. 

Used as a tripod head in connec- 
tion with a tripod, this feature is 
especially desirable when photogra- 
phing objects at close range, and 
when it is impossible to place a tri- 
pod alone in the desired position. 

You will have calls for the 
Optipod, or a simple suggestion 



will sell it, and will need a supply 
on hand, so please order early. 
Optipod ----_- $1.00 
Discount, 25%. 



Elon— the Reliable 

The great superiority which Elon 
possesses over other developers is 
in its detail-developing powers. If 
it were used alone a normally ex- 
posed negative would be full of de- 
tail and not have much contrast, 
but in conjunction with hydro- 
chinon, a happy combination is pro- 
duced, hydrochinon being known 
for its ability to give contrast and 
density. Elon-Hydrochinon thus 
makes an ideal developer for all 
kinds of photQgraphic papers. It 
also forms an excellent developer 
with Pyro for the deep tank sys- 
tem of development on account of 
its keeping qualities. It is with 
pleasure we announce that half 
pound and one pound bottles of 
Elon are again available in addition 
to one ounce and quarter pound as 
announced last month. For con- 
venience we give below prices on all 
size packages. 

1 oz. bottles, each $ 2.10 

54 lb. bottles, each 8.00 

i^ lb. bottles, each 15.50 

1 lb. bottles, each 30.00 

Trade Discount, ZZV^J^,. 

Orders at this time should only 
cover present needs. 

a 

Dental X-Ray Kilm 
Regular and JE^xitra F^ast 

Reduction in price, increase in 
discount. 

Ko. 1 — Per dozen pairs - - $ .50 
No. lA — Per dozen pairs - - .85 
No. IB — Per dozen pairs - - .85 
Ko. 2 — Per dozen pairs - - 1.75 
Trade Discount, 25% and 10%. 



KODAK TEADE CIRCULAE. 



An Interesting Letter 
from Southi Africa 

This letter from Johannesburg, 
South Africa, carries with it the 
same convictions that are evident 
in thousands of similar letters which 
come to us from those who read 
Kodakery and appreciate the value 
of this Httle magazine. If you 
would think of Kodakery as a cata- 
logue going to your customers 
every month, you would insist 
that your clerks get the name on 
the dotted line. But Kodakery is 
many times more forceful than a 
catalogue, since it outlines in help- 
ful articles how the various acces- 
sories are used to advantage. 

The letter follows: 

Gentlemen: — 

I understood that my subscription 
to Kodakery did not expire till July, 
1919, yet none of the copies of the 
magazine for 1918 have reached me. 

For many months, as copy after 
copy failed to cOme, I attributed the 
want to the withdrawal of mail boats 
for the transport of American soldiers 
to Europe, and to the long interval 
of months between such ships as did 
bring mails, and so did not wish to 
complain selfishly. But when the clos- 
ing months of the year, with their 
improving condition, drew near, and 
still no magazine came, I made en- 
quiry of the Post Office here, but was 
told that no trace could be found of 
the missing packets. 

I do not wish to lose any of the 
copies, and shall take it as very oblig- 
ing if you will kindly send me the 
numbers from January to December, 
1918, and also the following, which 
were not delivered — perhaps through 
loss of mails by sinkings at sea: 

The little books are so interesting 
and helpful that they are worth much 
more than the mere pittance you 
charge for them. 

Yours faithfully, 

(Signed) W. A. Rowan. 



Make every camera sale count 
as a new Kodakery subscriber and 
encourage the renewal of subscrip- 
tions. 




Vest Pocket Cable 
Release AttacbnTLent 

The Cable Release Attachment 
for the Vest Pocket Kodak is an- 
nounced in the 1919 Kodak Cata- 
logue. It is a simple device which 
may be attached in an instant with 
the aid of a screw driver. The at- 
tachment remains on the kodak, if 
desired, but it is advisable to un- 
screw the release, when closing the 
kodak. By means of this attach- 
ment, the Kodak Self Timer may be 
used with the Vest Pocket Kodak. 

Vest Pocket Cable Release At- 
tachment - - - - - - $ .50 

Discount, 25%. 



KODAK TRADE CIRCULAR. 




Kodak Nlotants 

(F'rice Advanee) 



i3roA?smie Tripod 
Adapter 

The illustration shows the new 
Brownie Tripod Adapter in use 
with the No. O Brownie. It per- 
mits the use of a tripod in either 
the vertical or horizontal position 
with the Nos. O, 2 and 2A Box 
Brownies which are not equipped 
with tripod sockets. 

This is illustrated in the new 
catalogue, and should be stocked 
at once, as a big demand is antici- 
pated. 
Brownie Tripod Adapter, one 

size only, each - - - - $ .25 
Discount, SSVsYo. 



Resutblimed F^yro 

(Price Reduction.) 

1 oz. bottle $ .52 

14 lb 1.65 

y2 lb 3.10 

1 lb 6.00 

Trade Discount, 331/3%. 
Lots of 100 ozs. or more assorted, 40%. 

Permanent Crystal 
Pyro 

(Price Reduction.) 

bottle $ .45 

bottle 1.40 

bottle 2.60 

1 lb. bottle .^. . 5.00 

Trade Discount, 33M?%. 
Lots of 100 ozs. or nore, assorted, 40%. 



1 oz. 

^ lb. 
^ lb. 



Woodnnat 

No. For Prints 

1 254x3^ 

lA 25^x4^ 

3 3^x434 

3A 3>4x5^ 

4 4 x5 

Di_iotone 

No. For Prints Per 100 

1^x2^ $4.00 

1 2^4 x3K 4.75 

lA 2^x4^ 5.25 

2C 2^x4^ 5.75 

3A 3>4x5K 6.25 



For Prints 

15/^x2^2 
254x3^ 
2y2x4% 
3y2x3y2 

sy x4y 
syxsy 

4 x5 

4^x6^ 

5 x7 
2^4x7 
3^x12 



For Prints 

2^x2^4 

2^x354 
2^x4^ 

syxsy 

3>4x4^ 
2^x4% 
3^x5^ 

4 x5 

iy^ey 

5 x7 



For Prints 

zyxsy 
2y2x4y 
3yx4y 

2^x4^ 

3^x5K 
4 x5 



Per 1000 
$ 8.50 

11.50 
14.00 
14.00 
17.00 
20.50 
18.75 
28.00 
31.00 
20.00 
35.00 



Per 100 

$1.00 

1.15 

1.60 

1.60 
1.85 
2.15 
2.00 
3.00 
3.25 
2.05 
3.60 



Price each 

$ .07 
.08 
.09 
.10 
.10 



Per 50 

$2.10 
2.50 
2.75 
3.00 
3.25 



Per 50 

$ .55 

.60 

.85 

.85 

1.00 

1.15 

1.05 

1.55 

1.70 

1.10 

1.85 



Lagoon 



Per 1000 
$11.50 

13.70 
17.25 
17.25 
21.00 
23.00 
25.00 
22.50 
34.50 
37.00 



Per 100 

$1.20 
1.50 
1.85 
1.85 
2.20 
2.40 
2.60 
2.40 
3.70 
4.00 



Per 1000 Per 100 



$31.50 

34.50 
40.00 
41.50 
43.00 
47.50 



$3.40 
3.60 
4.15 
4.35 
4.60 
4.90 



Per 50 

$ .65 
.80 
1.00 
1.00 
1.15 
1.25 
1.35 
1.25 
1.90 
2.05 



Per 50 

$1.75 
1.85 
2.10 
2.20 
2.35 
2.50 



KODAK TRADE CIRCULAE. 



Remington 

No. For Prints Per 50 Perdoz. 

391 5 X 7 $3.25 $ .90 

392 6^x81^ 4.25 1.20 

393 8 xlO 5.25 1.40 

394 6 xJO 5.25 1.40 

Vista 

No. iFor Prints Per 50 Perdoz. 

381 5 x 7 $2.50 $ .70 

382 61^x8^ 3.20 .85 

383 8 xlO 3.75 1.00 

Woocinc:iere 

No. For Prints Per 50 Perdoz. 

401 5 x7 $3.25 $ .90 

402 6^x81^ 4.40 1.20 

403 8 xlO 5.25 1.40 

Trade Discounts unchanged. 

List Prices and Discounts remain 
unchanged on Riverview, Drimount 
and Inslip mounts. 



Baoscl:! and Ivoml) 

Lense» 

(F*rice AdvanLce) 

B. & L. Kodak Ana®tig- 
mat f.6.3 

lyens in Volute 
No. lyCns in barrel Shutter 

1 $29.50 $56.00 

2 '31.50 58.00 

3 32.50 59.50 

4 40.00 66.50 

5 55.50 84.00 

6 74.50 103.50 

B. & L. Tessar Series 
Ic f.4.5 

I,ens in Volute 
No. I,ens in barrel Shutter 

13 $48.50 $75.50 

14 54.50 81.50 

15 64.00 92.50 

15A 78.00 106.50 

16 97.50 128.00 

17 156.00 186.50 

18 220.00 

18A 282.50 

19 340.00 

20 486.50 

B. &L. F»rotar Series VII A 

lycns in Volute 
No. I,ens in barrel Shutter 

4 :. $76.00 $102.50 

5..; 82.50 109.50 

6 93.50 122.00 

7 89.50 116.00 

8 100.00 128.50 

10 109.50 138.00 



B. & L. Extren^e Wide 
^^ngle, Series V.f.18 

No. I^ens in barrel. 

1 $31.50 

2 31.50 

3 39.50 

4 48.50 

Trade Discount, 33'^/^%. 

Quotations on request on other 
Bausch & Lomb lenses. 



Be Brepared 

Do not forget that with the advent 
of fine weather your amateur fin- 
ishing business will increase very 
suddenly. It is a wise precaution 
to place all equipment in first-class 
order before the rush, for little time 
is usually available for repairs, 
changes or alterations when work 
begins to come in in earnest. This 
business of amateur finishing is con- 
stantly growing, and it is a fore- 
gone conclusion that there will be 
more than ever this summer, so that 
the following suggestions in regard 
to labor-saving devices are very 
much in order. 

Developing Section. Many years 
of experience have shown the deep 
tank system to be the only prac- 
tical commercial one where many 
films are handled. If this method 
is employed see that the tank hang- 
ers are in good condition. Film 
Clips should be examined and re- 
placed if necessary, this remark ap- 
plying both to regular Film Clips 
and the clips on Film Pack Develop- 
ing Hangers. This last is an al- 
most indispensable piece of equip- 
ment, all operations, including dry- 
ing, being conducted without remov- 
ing films from the hanger. (Any 
dealer wishing to install the deep 
tank system can obtain from us de- 
tailed drawings and specifications 



KODAK TEADE CIRCULAR. 



for ten gallon tanks to be made of 
cypress.) 

* Pilin Drying. Whatever place is 
used or has been selected for this 
purpose, see that it is free from all 
dust, Tlie work can be turned out 
more expeditiously if an electric 
fan is so arranged that a current of 
air is steadily passed over the films, 
but it must not be violent or the 
films may stick together. The film 
drying cabinet described in the blue 
prints we furnish is a great conven- 
ience where a large amount of film 
is handled per day. 

Printing Section. Where none but 
prints of the best quality are al- 
lowed to be sent out, nothing can 
equal the Velox Transparent Back 
Swivel Printing Frame as it per- 
mits full control and ''dodging" dur- 
ing printing. 

While white margins are now the 
general thing, nothing looks worse 
than a rugged outline caused by a 
damaged mask. All such should be 
replaced either with Eastman 
Masks or new masks made from 
Eastman Masking Blanks. The for- 
mer will be found the more service- 
able as they are tough and will 
stand a lot of hard wear. Print 
paddles will be found mighty handy 
for agitating prints in the fixing 
bath. 

Drying Prr.its. The old method 
of laying prints on cheese cloth to 
dry, while effective, is too slow 
where any large number are hand- 
led and delivery has to be made on 
time. The best results are obtained 
with the Majestic Print Dryer, 
which delivers the prints dry and 
with a slight outward curvature in 
twenty minutes. If this form of 
drying is now in use see that the 
blotter rolls are in good condition. 

Finishing. White margins give 



such a finish to prints that they 
are usually dehvered unmounted. 
Where, however, much mounting is 
done it will pay to install a Dry 
Mounting Press, both for greater 
speed and the better finish the job 
will have. 

General. No one thing is more 
important throughout the work- 
rooms than the quality, position and 
volume of light for the different 
processes. Our own practice, and 
it is one which can be followed to 
advantage in any dark room, is to 
use reflected Hght for general illu- 
mination and supplement this with 
smaller lamps for local illumination. 
A Wratten safelight lamp or even 
a suitable metal box properly ven- 
tilated and adapted to receive a ser- 
ies I 8 x 10 Wratten Safelight, 
suspended from the ceiling so that 
the light is directed upward, will 
fill a fair-sized developing room 
with a soft but perfectly safe light. 
For local lights Kodak or Brownie 
Safelight lamps fitted with series 
1 B or 2 Wratten Safelights will be 
quite safe for Kqdak Film. In the 
printing room the ceiling lights 
should be fitted with series 00 safe- 
lig^hts and these can also be used 
for all local lights. 

The enlarging room where bro- 
mide paper is handled will need 
series Safelights, which give ample 
light and safety. 

Chemicals. For your convenience 
we furnish chemicals siich as Sod- 
ium Sulphite and Sodium Carbon- 
ate in large twenty-five pound con- 
tainers. Notice, please, that Elon 
is again available and, generally, the 
full line of necessary chemicals. 
Chemicals of the dependable, guar- 
anteed Kodak quaHty can be ordered 
with the goods for retail sale across 
the counter. 



KODAK TRADE CIRCULAK. 




Let the Children 

KODAK 

Your films will make fast the 
impressions of their play-days 
that are otherwise so soon for- 
gotten. 

RICHARD ROE & CO., 

96 KODAK RD. 



Double Column Cut No. 181A Single Column Cut No. 181B 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



•FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI , No. 2 



TORONTO, CANADA 



June, 1919 



AUTOGRAPHIC OR N. C. FILM 



As the summer season approaches 
it is again evident from dealer 
orders for film, that many of the 
milHons of users of Non-Auto- 
graphic Kodaks and Brownies are 
using Autographic, instead of N. C, 
film in their cameras. 

All during the war, the demand 
for Autographic fihri increased to 
such an extent that it taxed our 
enormous manufacturing facilities 
to the limit. It was impossible to 
get Autographic film spooling ma- 
chinery then and it has been im- 
possible to get it since in sufficient 
quantities to keep ahead of the film 
orders. This excessive demand for 
Autographic film is not only due 
to the increasing popularity of 
the Autographic feature, but 
to the fact that non-autographic 
camera users are either asking for 
Autographic film, or are getting it 
when they ask for film. 

If this condition is allowed to 
exist, there is again danger of a 
shortage of Autographic film this 
summer and it is imperative that 
discretion be used in ordering and 



selHng it. But this danger can be 
entirely and easily averted, by 
your co-operation, and that of 
your clerks, through your cus- 
tomers. 

This is important to you and your 
customers as well as to us. 

The Autographic feature in the 
film is of no use to the man who 
hasn't an Autographic camera. 
Sell him the old style N. C. film 
and help to conserve the supply of 
Autographic film for those who 
want it and can use it. 

You can help the situation in this 
zvay : 

Cut down on your orders for 
Autographic film and make an 
equivalent increase in your orders 
for Kodak N. C. film. 

Instruct your clerks to ask every 
customer buying film : Do you use 
an Autographic camera ? If he says 
no, supply him with N. C. film. 

If you will make this the rule of 
your store for the next few weeks, 
there will be no shortage of Auto- 
graphic film. You can prevent an 
embarrassing situation. 



Of all developers, ELON goes farthest. 



KODAK TRADE CIRCULAR. 



INDIVIDUALITY 
ADVERTISING 



IN 



People recognize each other 
across the street, more by manner- 
isms than by clear vision. It may 
be the way you walk, the clothes 
you wear, or the way you wear 
them. This is individuality. 

Stores have individuality just as 
persons. The people who walk 
by your store come to recognize it 
as apart from other stores, by in- 
dividual characteristics. 

It may be the color of the store 
front. It may be the K-O-D-A-K 
letters on the window. It may be 
the trick of making distinctive 
window displays. It may be a 
uniformity in color harmony. It 
may be the display of Kodak win- 
dow cards or enlargements. And 
again it may be the simple touch 
of individuality. 

Perhaps, if you were to ask a 
dozen people whether your store 
has characteristics that have im- 
pressed themselves on their minds, 
they would not be able to tell you 
of any. Nevertheless, people do 
gain impressions subconsciously 
and these impressions are favor- 
able, or unfavorable, just as they 
strike the individual. 

If your store is individual, and 
you have striven to make it so — 
and no first-class merchant loses 
an opportunity to make his store 
stand out of the crowd — you can 
successfully express this same in- 
dividuality in your advertisements 
and in your letter heads. 

In order to attain the distinctive, 
do not employ freak methods. 



Type may suggest almost anything 
you want it to express, not merely 
by the words it spells, but by the 
appearance of the type itself: 

Strength 

feminiitity 

Severity 

Antiquity 

common sense 

CHEAPNESS 



Your advertisements may at- 
tract, or repel, or inspire confi- 
dence. If we are going to adver- 
tise pile drivers, we should not use 
a thin, anemic type, but some heavy 
type for a display line, denoting 
strength. 

If we are to advertise jewelry, or 
some article of dignity, we would 
not use heavy gothic type, but a 
type that expresses dignity, or re- 
finement. 

There is not more than one 
printer in a hundred who will give 
the thought he should to the pro- 
per selection of type, and yet that 
is their business. And the reason 
we are giving you these suggestions, 
is to enable you to raise the stan- 
dard of your advertising. 



KODAK TRADE CmCULAK. 




Bring back the joys of your 
vacation with a 



KODAK 



(Drainer's Namk and Address Here.) 



Double Column Cut No. 1G2A, Single Column Cut No. 162B. 



KODAK TRADE CIECULAR. 



TVlake Every Camera 
Sale Count 

Every mail brings appreciative 
letters from Kodak enthusiasts, 
telling of the help Kodak ery has 
been to them in raising the stand- 
ard of picture results. 

Kodakery not only renders a 
great service to the camera user, 
but to the dealer as well. It tells, 
in interesting articles, how the dif- 
ferent accessories may be used to 
advantage, and this creates the 
desire to buy them. 

Your store is the objective. 

The better the results, the more 
supplies an amateur will use. Here 
is an average letter that tells the 
story of Kodakery' s worth to you 
and to us, better than we can tell 
it ourselves : 

Gentlemen: — 

Your magazine has been a source of 
much useful information, especially in 
the saving of films. As I have three 
Kodaks, you can' see that there would 
be a lot of spoiled negatives if it were 
not for the fact that I am able to cor- 
rect most of the faults of the amateur 
photographer by following the help 
which you have given me through the 
pages of Kodakery. 

I consider it worth many times the 
price of subscription, and besides I 
have kept all the copies and have them 
in book form, which makes a very in- 
teresting and helpful volume to refer 
to. 

Here's another enthusiast who is 
so delighted with the magazine 
that he wants to renew. There are 
thousands of others, too: 

Gentlemen: — 

I sure do get some valuable dope 
out of Kodakery, and so am asking if 
I can get this book after my free sub- 
scription ends. Please state price for 
year's subscription. 

Isn't there a big message in 
these two letters? If you could sit 



down and figure the actual loss in 
dollars and cents, to your business, 
for every name that failed to get 
on the dotted line for a Kodakery 
subscription, you would have 
everybody in your store ''boosting" 
for this little magazine. 



Unusual Demand 
For Albums 

All indications point to an un- 
usually heavy demand for Albums 
this summer. Most of the boys of 
the C. E. F. who are returning, 
have pictures which are highly 
prized as souvenirs, and they are 
going to need albums to keep the 
prints neat and clean. And the 
folks at home, too, have their 
collection of pictures. Highly 
prized! Of course they are, they 
were made for the boys when they 
were on the other side. 

Make a special elTort to get 
your share of the Album business 
that is sure to be big this season. 
And keep well stocked — ready for 
any demand. The Kodak line is 
complete in every detail. 



Rediictlon in !Price 
of Hydrochiinon 

The price of Hydrochinon was 
reduced again May 29th, as fol- 
lows : 

Hydrochinon 

1 oz. can $ .35 

14 11). " 1.20 

^2 '' '' 2.30 

1 " " 4.40 

Discount, 33V:t7o. 



KODAK TRADE CIRCULAR. 




Take 



a 



KODAK 



with you 



(Deai^er's Name and Address Here.) 



Double Column Cut No. 129A. Single Column Cut No. 129B. 



KODAK TRADE CIRCULAE. 



Tl 




9aA 



e a 



wi 

RICHARD ROE & CO. 

1201 Tripod Ave. 



'th 



y 



ou 



Street Car Sign No. 743 



Suggest TTtiem 

There is nothing quite as con- 
venient for carrying the Vest 
Pocket Kodak on a vacation jaunt 
with rod or gun, or camping trip, 
as the Belt Carrying Case. 

On these trips every available 
space, including' the pockets, is 
filled and this Belt Case solves 
the camera carrying problem. 

Have your clerks suggest them 
and see how quickl}; they will catch 
the fancy of your customers. 

a 
Send in Their Nannes 

The difference between one man and 
another is not mere abiHty — it is 
energy. 

— Arnold. 

If your salesmen and clerks have 
the desire to be better salesmen ; 
if they want to make the business 
that they are in more profitable by. 
gaining a better knowledge of it, 
they should read The Kodak 
Salesman. 

Volumes have been written on 
success and how to obtain it, but the 
story always comes back to funda- 



mentals—the desire, the energy to 
try to know the things we are paid 
to know. And if a clerk wants to 
make good, he has to do something 
more than hand goods over the 
counter. He should specialize on 
the goods he is selling. 

The Kodak Salesman is published 
for the special benefit of the clerks 
who are handling Kodak goods. 
It has no other object than to help 
them do their work better and 
more thoroughly. If your clerks 
are not getting the Salesman^ send 
in their names and addresses, and 
we'll gladly send it to them. 



Cable Releases 
Advance in F*rice 

The price of Cable Releases was 
advanced May 22nd, as follows : 
Nos. 2 to 16 inckisive . . . $ .35 
Discount 25%. 



Change of Nanne 

The Vest Pocket Cable Release 
Attachment, announced in the May 
Kodak Trade Circular, will be 
known as No. 20 Cable Release 
(for Vest Pocket Kodaks). 



KODAK TEADE CIECULAR. 



A Wortti While 
Extra 

There is going to be "a lot of busi- 
ness done in Kodak Snapshot 
Frames this summer. It has already 
become quite the fashion to frame 
picture post cards, but inexpensive 
frames of this type have only been 
available in the standard post card 
size. 

Kodak Snapshot Frames make it 
possible to frame, with the maxi- 
mum of convenience and minimum 
of expense, any of the standard 
sizes of prints and enlargements up 
to 8 X 10. The opportimity you 
have of suggesting these frames to 
your customers will be accepted by 
many as a real service and inciden- 
tally they are worth pushing. 

For your convenience we give be- 
low the prices of Kodak Snapshot 
Frames which are net. Each frame 
comes complete with glass and 
backing, while a gummed hanger is 
provided in the smaller sizes, in- 
cluding the 3>2 X 5^, and stronger 
hangers for the larger sizes. 

PRICE LIST. 
For prints full size. Price each net. 

2^ X 3K • • • . $ .11 

2H X 414 12 

2% X 4% 13 

3^ X 414 14 

ZVa X 5^ . . ■. . .15 
3H X Sy2 (Post Cards) . .16 
5x7 . . . .21 

6>^ X 83^ 28 

8 X 10 35 


Kor the Vacation 

Season 
Because of the vast number of 
Kodak and Brownie enthusiasts, the 
market for new cameras seems 
every year to become bigger and 
broader, for not only are there 
people to sell to who have never 
owned a camera, but the host who 
do own cameras of one type or an- 



other are all possible buyers of bet- 
ter Kodaks, Brownies or Premos. 

The vacation season will shortly 
be in full swing, and the "clicks 
of countless shutters" will be heard 
from daylight to dark. Right now 
the individual who does not. own 
a Kodak is more easily persuaded 
to invest than at almost any other 
time of t'he year. 

The wideawake dealer will be 
preparing now for holiday business 
by having the goods on hand, for 
with Dominion Day just round the 
corner, the summer rush is almost 
here. 

In your own interests please ar- 
range to send your orders to us in 
plenty of time ; if they reach us just 
before the 1st of July it may be im- 
possible to ship them till after the 
holiday, as that is the period of our 
half-yearly stock-taking. 


Otit-dated Sensitized 
IVEaterial 

In last month's Trade Circular 
there was an article entitled ''Keep- 
ing your stock of Sensitized Goods," 
which seems to have been misun- 
derstood in some quarters. Our 
offer to take back sensitized Film 
and Paper which has become too 
old to safely deliver to customers, 
making an allowance of 40% of 
the list price in exchange, applies 
only when Paper is returned within 
30 days of the expiration date and 
Film within 90 days. Our policy in 
this regard remains quite unchang- 
ed, the time limit mentioned having 
been published for many years past 
in our ''Terms of Sale." 

By adhering to the rule of placing 
older stock in front to be sold first, 
out-dated film and paper will be re- 
duced to the minimum. Explain this 
to your assistants. 



KODAK TRADE CIRCULAR. 




Keep a 

Kodak Story 

of the children 

(Dealer's Name and Address Here.) 



Double Column Cut No. 117A. Single Column Cut No. 117B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI., No. 3 



TORONrO, CANADA 



July, 1919 



THE VALUE OK TYPE IN 
ADVERTISING 



We tried to make it clear in our 
article last month, ''Individuality 
in Advertising", that type ex- 
presses almost anything we want 
it to express, not merely by the 
words it spells, but by the appear- 
ance of the different type faces 
themselves. 

If rightly used, type may create 
atmosphere, or express feeling, 
thus making your advertisement 
command respect and inspire 
confidence by its mere attractive- 
ness. 

But if, on the other hand, the 
type selection and typographical 
arrangement are bad, your adver- 
tisement is liable to look cheap ; 
to be looked upon with suspicion, 
or worse still, to repel. 

A reasonable amount of white 
space in an advertisement is always 
an asset and far more compelling 
than heavy, black type. The type 
best suited for general use is the 



Modern Old Style. It is dignified, 
attractive and readable. 

Type has its influence before a 
single word of your message is read. 
That is the reason so many well 
advertised stores have attempted 
to establish a characteristic style of 
advertising that will cause people 
to recognize their advertisements 
the moment they see them. 

It is not necessary to use pages 
to secure this result. Small adver- 
tisements can express as much 
individuality as large ones. A four- 
inch single column advertisement 
may be made dignified and exclu- 
sive and also command attention 
on any newspaper page. Either 
establish a good typographical 
style and stick to it, or, if the 
arrangement must be changed, 
exercise care in the selection and 
arrangement of type. 

It is simply a matter of careful 
arrangement. 



KODAK TRADE CIRCULAR. 



Youir Store is thie 
Objective 

We have always said that Kodak- 
ery sells goods, but here is a case 
where a man bought a camera in 
order to get Kodakery. The letter, 
which is dated June 24th, 1919, 
follows : 

Editor Kodakery, c/o Eastman Kodak 
Co., Rochester, N. Y.: 

Dear Sir — For one year I received 
your nice little magazine monthly and 
I have found many good and helpful 
advices in it, so that after my first 
year's subscription on "free of charge", 
I bought an inexpensive little Premo 
(which I gave to a little sister of 
mine) in order to have another year's 
subscription for it. 

Yours truly, 

If you sell a camera and let the 
customer go without signing the 
subscription blank which permits 
him to receive this real, live maga- 
zine with every thought bearing 
directly on the object of the sale, 
you are losing business. 

Don't let your clerks miss the 
point — the reason for Kodakery's 
existence. See that they get the 
names on the dotted line. 



Get Your Share of tiie 
Albuim Business 

There have been more films and 
more photographic paper sold this 
past year than were sold in any 
previous year. Every additional 
film and package of paper sold 
means a possible album sale. 

Are you getting your share of 
the Album Business? 

The Kodak Album line is com- 
plete from the finest grain leathers 
to the paper covered ones, and 
the attractive discounts on quantity 
orders offer one more reason why 
you should push albums at this busy 
season. See the new sizes opposite. 



Chiange in Listing of 

Portrait Attacln- 

ments 

A change has been made in the 
f.7.7 lens mounts for the Nos. lA 
and 3 Autographic Kodaks, necessi- 
tating a change in the sizes of the 
Portrait Attachments and Filters 
for these cameras. 

All of our listings, including the 
new Price List, give the size to be 
used on these two cameras as No. 
6, but instead, the change referred 
to requires the use of the No. 13 
Portrait Attachments and Filters. 

This change will be made in the 
Manuals and wherever it is incor- 
rectly listed, as soon as possible, 
but in the meantime please make a 
note of it on your Portrait Attach- 
ment card and in the new Price 
List when you receive it. 



No JVIore Universal 
Clamps 

The place of this handy accessory 
has been more than satisfactorily 
filled by the Optipod, and the manu- 
facture of the Clamp has been dis- 
continued. No more of them are 
available. 



lOx 12 Albums 

Balmoral, Westminster and Glendale 

To meet an insistent demand from 
our customers, we are offering a larger 
size of the Albums named above. 
These, we are sure, will meet a hearty 
reception from our customers. 
Balmoral, C, 10 x 12 inch leaf.. ..$5.00 
Westminster, C, 10x12 inch leaf. 3.25 

Glendale, C, 10 x 12 inch leaf 2.75 

Trade Discount, 40%. 

In assorted lots of $50.00 or more 
value at list prices 40%-10%. 

In assorted lots of $100.00 or more 
value at list prices 40%-10%-10%. 



KODAK TRADE CIRCULAR. 



Advertising Gar Signs. 



All outdoors 

invites your 

KO IDAK 

RICHARD ROE & CO. 

Kodaks (Hid Supplies 
1201 Tripod Axe. 




Street Car Sign No. 746 




Hv."-rr^-"w^^' 



""^W^"-^ »»».iy^;jPUwy^yj ! ;mi„M»^ i 



It doublos thofun 
cohon uou tako alono, 

A Browme 



RICHARD ROE & CO. 

Kodaks and Supplies 
1201 Tripod Ave. 




Street Car Sign No. 747, 



Advance in !Rrice 

Wratten & Wainwright Safe Lights 

5x 7 $1.00 

8x10 1.75 

10x12 2.25 

12x15 3.25 

Trade Discount, 25%. 



No. 1 Panoram Kodak $18.50 

Trade Discount, 2)27o. 



Discontinuieci 

No more Azo "A" Soft and Hard 
S. W. are available, but we will still 
supply these concrasts in double 
weights. 



KODAK TRADE CIRCULAR. 



All Back 

For a longer time than we like to 
think about we were forced to can- 
cel many orders for Kodaks and 
Premos with Anastigmat lenses 
fy.^J, but we are now in a position 
to supply all cameras so listed, and 
no further interruption of supply is 
anticipated. During the shortage 
many a camera with R. R. or even 
single lens was sold when the Anas- 
tigmat Equipment was really want- 
ed. However, all that is changed 
and you'll hear no complaint from 
us if you sell all f.7 .7 equipments in 
future in place of R. R. and single. 

The anastigmat advantage is a 
real one and well worth the push- 
ing, and now that supplies are again 
available, there need be no hesita- 
tion in going after anastigmat busi- 
ness. 



All Gone 

Please note ' that our supply of 
Kodak Film Cabinets is exhausted and 
that no more are available, hence we 
can accept no further orders, 

a 

!Rrlce Ctianges 

Kodak Dry Mounting Presses 

5x7, gas heated $25.00 

11x14, gas heated 70.00 

11x14, electrically heated 105.00 

(including electric tacking iron) 
Trade Discount, 20%. 
Graphic Sight Finder 

3j4x4M $3.50 

Trade Discount, 30%. 

Film Tanks 

Brownie Kodak Film Tank $4.00 

3>^-inch Kodak Film Tank 6.00 

Trade Discount Unchanged. 

8x10 Eastman Plate Tank 
Each $13.00 

Kodak Leather Dressing 

Each $1.00 

Trade Discount Unchanged. 



Cl::Lemical Prices 

(Reductions) 

Citric Acid 

1 oz. bottle $ .24 

y^ lb. bottle 70 

y2 lb. bottle 1.20 

1 lb. bottle 2.25 

Trade Discount, 25%. 

Eastman Permanent Crystal Pyro 

1 oz. bottle $ .42 

y^ lb. bottle 1.25 

y2 lb. bottle 2.35 

1 lb. bottle 4.50 

Trade Discount, 33 1-3%. 

In lots of 100 ozs. or more, assorted, 

40%. 

Solio Hardener 

8 oz. bottle $ .70 

i^ gal. bottle 3.50 

Trade Discount, 25%. 

On lots of 24, 8oz. bottles, 25%-10%. 



Carrying Cases 

(Price Advances) 

1^'or No. 1 Autographic Kodak 

Jr $3.50 

For No. lA Autographic Kodak 

Jr 3.50 

For No. 2C Autographic Kodak 

Jr 3.75 

For No. 3A Autographic Kodak 

Jr 4.00 

For No. lA Autographic Kodak 3.50 
For No. 3 Autographic Kodak 3.50 
For No. 3A Autographic Kodak 4.00 
For No. 1 Autographic Kodak 

Special 3.75 

For No. lA Autographic Kodak 

Special 4.50 

For No. 3 Autographic Kodak 

Special 4.50 

For No. 3A Autographic Kodak 

Special 5.25 

Trade Discount, 30%. 



KODAK TEADE CIRCULAR. 




Every out-door sport 
invites your 

KODAK 



(Dealer's Name and Address Here.) 



Double Col. Cut No. 116A. vSingle Col, Cut No. 116B. 



KODAK TRADE CIRCULAR. 



A. Coiinter Help 

At this season very few cameras 
are idle, exposures are being made 
by the thousand, and, notwithstand- 
ing the volume of amateur finishing 
undertaken commercially, a vast 
amount of Velox is being used by 
the amateur. In spite of the sim- 
plicity of mianipulation, difficulties 
in the use of Velox Paper will crop 
up, especially during the hot months 
of the year, and as a means of put- 
ting the amateur on the right road, 
the Velox Book is hard to beat. This 
book has been supplied for many 
years, growing better and more 
complete with each edition, until 
now it contains a wealth of valu- 
able information which no user of 
Velox can afford to be without. 

You owe it to your customers to 
carry some copies on hand. They 
are furnished gratis. 



NlatsforiCocialtSnap- 
shiot F^rames 

Kodak Snapshot Frames have 
made such a decided hit that we 
have introduced an accessory which 
should add still further to their 
popularity. 

Heretofore the print has been 
placed directly on the glass, giving 
a ''close up" effect to the framed 
picture. The present introduction is 
a mat or cut-out of thin card, de- 
signed to be placed between print 
and glass. Pictorially, the result is 
better, as the print is given more 
prominence. The mats are sup- 
plied in a neutral buff shade which 
harmonizes well with the frames and 
also with a black and white or sepia 
picture. The Kodak Snapshot 
frame is just the thing for vacation 
pictures; so these new mats are 



being introduced at an opportune 
moment. 

The mats are furnished in pack- 
ages of one dozen of one size and 
the prices are as follows : 

2^x3^ $0.15 

2^x4^4 15 

314 x4K 18 

2%x4y8 18 

3^x5^ 20 

3^x51^ 20 

5 X 7 30 

6^x8H 45 

8 X 10 60 

Trade Discount, 33 1-3%, 

Ho^w Not Xo Do It. 

At Christmas a young officer went 
to a hosier's and asked to be shown 
some socks. The assistant remark- 
ed that everything was very dear, 
and showed a very inferior article. 
The officer, who wanted thick, 
winter socks, asked to see something 
^better. The assistant then produced 
some other styles, and again im- 
pressed on his customer that every- 
thing was very dear. In conse- 
quence the officer bought one pair 
of socks, and that not at the highest 
price. If the assistant had been a 
salesman, he would have shown his 
best goods first, talked of their ex- 
cellencies, and mentioned the price 
without comment, but in a way to 
suggest that his firm's customers 
were used to paying 20s. or more for 
a pair of winter socks. The sale 
made would have amounted to at 
least three times what it was. In- 
stead, the assistant prevented a cus- 
tomer from spending what he want- 
ed to, and actually reduced his 
firm's sales and his own prospects 
of increased salary. 

From English Trade Circular. 



KODAK TRADE CIRCULAR. 




\^//K 



Take along a 

BROWNIE 



(Dealer's Name and Address Here.) 



Double Col. Cut No. 118A Single Col. Cut No. 118B. 



KODAK TEADE CIRCULAE. 




Make the most 
of yotir picture 
opportunities 

KODAK 



(Dealer's Namk and Address Here.) 



Double Col. Cut No. 114A Single Col. Cut No. 114B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI , No. 4 



TORONTO, CANADA 



August, 1919 



THE ATTRACTION VALUE OK AN 
ADVERTISEIVIENT 



The avera^ 
fortunately looks 
matter as merely 
The setting of 
h i s advertise- 
ments is left to 
the judgment of 
the compositor, 
because that is 
his business. But 
with the compos- 
itor it is all too 
often a case of 
getting it done. 
This is especi- 
ally true if he is 
pressed for time. 

Your printed 
matter is your 
silent salesmen 
directly repre- 
s e n t i n g your 
firm. If it is 
poorly or shab- 
bily clothed, you 
are poorly repre- 
sented, and the 
chances are good 
that with poor 



business man un- 
upon printed 
paper 



and ink. 



advertising 
would not 
prestige as 



well. 



KODAK 

Complete your vacation 
equipment by taking 
your Kodak and a good 
supply of Eastman Film 
with you. 

Be prepared for the pic- 
ture story of your vaca- 
tion. 

Richard Roe & Co. 

1201 Tripod Ave. 



representation you 
only lose money, but 
You would not 
think of going 
to business in 
wrinkled clothes, 
unshaved and 
with unpolished 
shoes. And for 
the same reason, 
^our printed rep- 
r e s e n t a t i V e 
— your advertise- 
ment — should be 
clothed well in 
order to make 
the impression it 
is intended to 
convey. 

It is unfortu- 
nately the case, 
even with men 
who are extreme- 
ly careful about 
their own per- 
sonal appearance 
and the tidiness 
of their store, 
that they neglect 



KODAK TEADE CIRCULAE. 



to give the print- 
er any kind of 
instructions as to 
the proper dress- 
ing of their ad- 
vertisements. 

Give your 
printer half a 
chance and time 
to do it and he 
will take pride in 
turning out the 
kind of job you 
want. But if you 
simply send in 
the "cop y", 
without any in- 
structions, it will 
be put through 
in the same old 
way. 

The advertise- 
ments on these 
two pages con- 
tain the same 
text, but with 

wholly different settings. One is 
slipshod and absolutely devoid of 
character, while the other is dig- 
nified and distinctive and would 
easily attract attention on a news- 
paper page, suggesting, at once, 
the atmosphere of refinement and 
taste that your business merits. 



Carrying Cases Ad- 
vance In !Prlce 

The prices of Kodak, Brownie 
and Premo Carrying Cases, listed 
on pages 39 to 42 of the new Price 
List, were advanced August 8th, as 
follows : 

Kodak and Brownie 
Carrying Cases 

Leather Hand Carrying Case 

for V. P. K $1.00 



Kodak 



Complete your vacation 
equipment by taking 
your Kodak and a good 
supply of Eastman Film 
with you. 

Be prepared for the 
picture story of your 
vacation. 



Richard Roe & Co, 

1201 Tripod Avenue 



There are al- 
most unlimited 
ways in which 
type matter may 
be arranged. It 
is merely a mat- 
ter of personal 
taste, or display 
taste. In the ad- 
vert i s em efits 
which we have 
set for illustra- 
tion, one is a 
mess o f type 
with a mournful 
looking border, 
while the other 
shows refine- 
ment. 

When you send 
your next adver- 
tisement to the 
printer, tell him, 
or the compos- 
itor, that you 
want a neat, dig- 
nified display. Tell him to set it 
in Caslon Old Style, or modern 
type, with the heading in "lower 
case" (small letters, not capitals), 
with a liberal margin of white space 
at the sides and your advertise- 
ment will attract attention. 
it 

Belt Case for V. P. K. in 

Russet Leather only $1.75 

Grain Leather Case, velvet 

lined, for V. P. K. Special... 2.00 

Hand Bag for V. P. K 35 

De Luxe Bag of Suede Leather 

for V. P. K 3.50 

Satin Finish Leather Case for 

V. P. K 4.50 

Leather Hand Carrying Case, 

with shoulder strap for No. 1 

Kodak Jr., or No. 1 F. P. 

Kodak 4.50 

Do., for No. lA Kodak Jr., or 

No. lA Kodak or No. lA R. 

R. Type 4.50 



KODAK TRADE CIRCULAR, 



3 



Do., for No. 2C Kodak Jr $5.00 

Do., for No. 3A Kodak Jr 5.25 

Do., for No. 3 Kodak 4.50 

Do., for No. 3A Kodak ....... 5.25 

Do., for No. lA Speed Kodak 6.00 
Do., for Stereo Kodak Mod^l 

No. 1 6.75 

Do., for No. 4A Speed Kod^k 8.00 
Long Grain Leather, velvet 
lined Case, with strap for No. 

1 Special 5.00 

Grain Leather Case, yelvet 
lined, with strap, for No. lA 

Special -. 6.03 

Do., for No. 3 Special 6.00 

Do., for No. 3A Special 6.75 

Leather Hand Carrying Case 
with shoulder strap, for No. 

1 Panoram 6.75 

Do., for No. 4 Panoram 10.50 

Leatherette Hand Carrying 

Case for No. Brownie 1.15 

Do., for No. 1 Brownie 1.25 

Do., with shoulder strap for 

No. 2 Brownie 1.50 

Do., for No. 2A Brownie 1.70 

Do., for No. 3 Brownie 1.80 

Do., for No. 2C Brownie 1.80 

Do., for No. 2 Folding Auto- 
graphic Brownie 1.70 

Do., for No. 2A Folding Auto- 
graphic Brownie 1.80 

Do., for No. 2C Folding Auto- 
graphic Brownie 1.90 

Do., for No. 3A Folding Auto- 
graphic Brownie 2.00 

Trade Discount 30%. 

F*rem.o Carrying Cases 

Sole Leather Case and shoulder 
strap for Premoette Jr. No. 1, 

214x314 ' $2.60 

Do., No. 1 A, 2^ X 4>4 3.60 

Sole Leather Carrying Case 
with strap, for Premoette Sr. 

No. lA 4.00 

Do., for Premoette Sr. No. 3.. 4.00 
Do., for Premoette Sr. No. 3A 5.25 
Grain Leather Velvet Lined 
Case, with strap, for Premo- 
ette Jr. No. 1 Special 3.60 

Do., for Premoette Jr. No. lA 

Special 4.00 

Sole Leather Case with shoul- 
der strap for Film, Premo 

No. 1, 3^4x4^ 3.75 

Do., 3^4 X 51^.. 5.00 



Sole Leather Case with shoul- 
der strap for Pocket Premo C, 
3^x4^,, one plate holder 

and adapter $4.50 

Do., 354x5^ .^ 5.00 

Sole Leather Case with shoul- 
der strap for Filmplate Premo, 
3yi x454, one plate holder or 

adapter 4.50 

Do., 3^x5^ 5.25 

Do., 4x5 5.25 

Do., 5x7 8.00 

Grain Leather Velvet Lined 
Case, with shoulder strap, for 
Filmplate Premo Special, 3% 
x4>^, one plate holder or 

adapter 6.75 

Do., 3^x5K 7.50 

Do., 4x5 7.50 

Do., 5x7 10.00 

Sole Leather Case for Premo 
No. 9, and five plate holders, 

4x5 9.00 

Do., 3^x5>4 9.00 

Do., and four plate holders, 

5x7 11.25 

Sole Leather Case, velvet lined, 
for Premo No. 10, and six 

plate holders, 5x7 18.00 

Grain Leather Velvet Lined 

Case for Premo No. 12 5.00 

Leatherette Carrying Case for 

Premo Jr. No. 95 

Do., No. 1 1.60 

Do., No. lA 1.80 

Do., No. 3 1.95 

Do.,, No. 4 1.70 

Do., for Pocket Premo to hold 

Camera and Film Pack 1.60 

Leatherette Carrying Case with 
Shoulder Strap for No. 2 Car- 
tridge Premo 1.60 

Do., for No. 2A Cartridge 

Premo 1.90 

Do., for No. 2C Cartridge 

Premo 2.00 

Do., for No. 2 Folding Car- 
tridge Premo 1.90 

Do., for No. 2A Folding Car- 
tridge Premo 2.00 

Do., for No. 2C Folding Car- 
tridge Premo 2.10 

Do., for No. 3A Folding Car- 
tridge Premo 2.20 

Leatherette Case for Premo No. 
8 and three plate holders 

4x5 2.00 

Do., 3%x5y2 2.00 

Do., 5x7 2.70 

Trade Discount 30%. 



KODAK TRADE CIRCULAR. 




HENRY A. STRONG 



KODAK TRADE CIRCULAR. 



Henry A. Strong 

Henry A. Strong, for more than 
a quarter of a century the president 
of the Eastman Kodak Co. of New 
York, died at the family residence 
t in this city on July 26th, aged 81 
years. 

iVfr. Strong had been a successful 
manufacturer of whips for many 
years, as senior partner in the firm 
of Strong & Woodbury, when he 
became interested in the photo- 
graphic business in 1881. George 
Eastman was at that time manu- 
facturing dry plates and it was 
Air. Strong who had the vision and 
the nerve to back the then small 
enterprise with a few thousand 
dollars. The business was at first 
conducted as a co-partnership, un- 
der the name of Strong & Eastman, 
but its rapid growth demanded 
larger resources and it was but a 
short time before it was incor- 
porated and additional capital 
interested. 



His business success was known, 
of course, to the world; but it was 
in Rochester, and particularly 
among those who were closely 
associated with him, that he was 
most appreciated. He had not 
merely those qualities of upright- 
ness and integrity that gave him 
the respect of business men, but a 
largeness of heart — and a happy 
way of showing it — that endeared 
him to those who worked with and 
for him. 

He was not merely generous in 
a big way, a liberal giver to the 
charities of his home city, but he 
was thoughtful in the little things. 
He had the happy faculty of carry- 
ing with him an atmosphere of 
good cheer ; a hard worker, until his 
later years, there was always time 
for a pleasant word of greeting, a 
winning smile, a merry quip cr 
jest. And these he passed along, 
without favoritism, to the ofi^ice 
hoy as freely as to a fellow director. 
It was all spontaneous, the simple, 
unaffected evidence of his goodness 
of heart. 



Mr. Strong sold out his interest 
in the whip business in the year 
1895 when he took an active in- 
terest in the photographic business, 
which had then become the East- 
man Kodak Company. Tn 1904 he 
retired from close association with 
its affairs, but remained on the 
board of directors as president. 



Photography owes much to 
Henry A. Strong, for he it was 
who first had faith to put money 
into the business that Mr. Eastman 
was developing. Rochester owes 
much to him, not alone for his 
backing what is now its greatest 
industry, but for his charities and 
for his good citizenship. 



KODAK TRADE CIRCULAR. 







"Tine JVIeridian Calendar 



For many years it was the accept- 
ed plan to market a new design of 
calendar mount each season. Our 
departure last year of again making 
the calendar we had sold in 1917 
was received with such marked ap- 
proval by the trade that we are not 



going to make any change this year, 
but will again sell the Meridian 
Calendar. It may be added that the 
designing of a new mount entails 
considerable initial expense, so that 
notwithstanding the big advances 
which have taken place in nearly all 



KODAK TRADE CIRCULAR. 



lines of manufactured goods in the 
last twelve months we are able to 
offer these calendars at the same 
prices as those which prevailed last 
year. 

Incidentally, the continuance of 
the design will help stock-keeping, 
for, no doubt, some dealers may 
have a few broken lots left over. 

Furnished in two colors, grey and 
buff — slip-in principle. 

Ready for shipment about Sept. 
15th. Please let us have your order 
early to enable our manufacturing 
department to estimate require- 
ments. 



F*rices 

Horizontal land Vertical — Gray and 
Buff Colors. 

V. P. K lVs^2y2 $11.00 

No. 1 214x3^4 11.50 

No. lA 2^x4>^ 12.00 

No. 2C 27/sx47/s . 13.00 

No. 3 ...354x4^ 12.50 

No. 3A 3y4x5y2 14.00 

Trade Discount 40%. 
Packed 25 to a box, orders accepted 
for any quantity. 
1920 Calendar Pads, Buff and 

White, per hundred $1.00 

Trade Discount 25%. 



AltDtim Leaves 

10 X 12 Album Leaves for Bal- 
moral, Westminster and 
Glendale Albums, per pack- 
age of 12 $ .35 

Trade Discount 30%. 

a 

Advance in Price 

Eastman Scale $6.50 

Trade Discount 33>^%. 

Kodak Candle Lamp 30 

1 rade Discount 40%. 

Cable Releases, No. 2 to No. 16, 

inclusive, each $ .40 

Trade Discount 25%. 



Looking Alneaci 

Albums are generally associated 
with Fall business, but many people 
are already returning from vaca- 
tions and it is not by any means too 
soon to sort up your album stock. 

If you have one roll of 116 film 
in stock and have a call for that 
size there is no difficulty in making 
the sale — but if you only had one 
album what would be your chances 
of selling it, even if you had a cus- 
tomer who wanted an album? It is 
human nature to want to pick and 
choose, especially where design and 
style are concerned. 

By laying in a good representa- 
tive stock of the various albums 
listed in the Kodak catalogue and 
consistently pushing them, a grati- 
fying volume of extra business will 
result. Now is the time to plan a 
housing scheme for the thousands 
of new pictures that are being born. 



A Ne^v Booklet 

Before you read this we expect 
you will have received a copy of the 
new Graflex catalogue. There has 
been no departure worth recording 
from the standard models which 
were listed last year, but the new 
catalogue will be welcomed because 
it shows the current prices on in- 
struments which we were forced to 
advance some time ago. 

In addition to the regular cata- 
logue we have prepared this year a 
small booklet or abridged list got 
up in similar form to the Kodak and 
Premo Booklets. It will be excep- 
tionally useful for mailing to pros- 
pects. 

Like the catalogues, the booklets 
are supplied gratis in reasonable 
quantities, but the supply is limited. 



KODAK TKADE CIRCULAR. 



.iiiiuiiKIIllIlllllll 




Alo7ig with yottr other fun — 

a Kodak 

Kodak adds to the sport on every 
outing. At the s-hore, hunting, 
camping, fishing — there are always 
pictures worth while — pictures you 
will be glad you have next winter. 



(DEAL'aR's Name and Address Herk.) 



Double Col. Cut No. 147A 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVI., No 5 



TORONTO, CANADA 



September, 1919 



Siaggestions For Fall 

Help the amateur to produce 
the best results and you will create 
an increasing demand for photo- 
graphic supplies. To do this, we 
must suggest things that will raise 
the standard of his work. 

The Kodak Skx' Filters will help 
to produce more satisfactory land- 
scape results by intensifying the 
cloud effects. Ordinary exposures 
can be made with it on a bright 
day in V2r* of a second (or about 
twice the normal exposure) and 
without making it necessary to use 
a tripod. 

Picture stories of the home — 
stories whose unaffected charm is 
always interesting — find their most 
fitting expression through the 
medium of the Kodak Portrait 
Attachment. 

Don't forget the advantages of 
the Kodak Film Tank to the ama^ 
teur who "does the rest" himself. 

Then there is the Kodak Amateur 
Printer which enables the amateur 
to do his own printing with a con- 
venience, dispatch and uniformity 
that is characteristic of the sim- 
plicity of the entire Kodak system. 

There's always plenty to suggest 



to the enthusiastic amateur. Let 
your suggestions carry the weight 



of conviction, and 
take care of itself. 



the rest 



wi 



ill 



Terms of Sale 

Kodak policy has been generally 
satisfactory to our customers, and 
the Fourteenth Edition of our 
Terms of Sale contains no differ- 
ences of any great moment from the 
Thirteenth Edition. A copy of the 
new edition is sent with this Circu- 
lar, and every one of our dealers is 
particularly requested to read it 
carefully himself and see that his 
assistants understand its operation. 
This is, naturally, in the common 
interest. 

A few of the paragraphs in the 
Fourteenth Edition are worded dif- 
ferently from what they were in the 
Thirteenth, the purpose being to 
convey their meaning more clearly. 
This is especially the case in the 
paragraph, ''Shipments," printed in 
italics, on page 4. 

Large pictures from small vaca- 
tion negatives are easy to make 
with Brownie Enlarging Cameras. 



KODAK TRADE CIRCULAR. 



*' Kodakery " is Read 

We know it isn't because its 
readers simply enjoy looking at the 
pictures that Kodakery's circulation 
is continually increasing. We know 
this because of the hundreds of let- 
ters we get every week asking for 
photographic information and ad- 
vice. Every one of these is answer- 
ed with a personal letter. Not by 
the office boy, but by experts who 
have grown up in the business — 
have become proficient through 
years of experience. Many of these 
letters contain prints, or negatives 
for criticism, and a tremendous 
amount of time is required to give 
each one the careful and individual 
attention it merits. 

But what has this to do with the 
dealer? It has a significance which 
cannot be overestimated. It helps 
you materially, by creating a 
steady demand for supplies. 
Kodakery is a salesman, working 
along the lines of modern salesman- 
ship, through suggestion and educa- 
tion, in a quiet, unobtrusive way. It 
impresses your customer with the 
fact that ''Kodak Service" is not a 
myth. It begins with the sale of a 
camera and continues to create the 
desire for the materials with which 
to make better and still better pic- 
tures. 

Kodakery helps to ring the cash 
register. See that your clerks get 
the name on the dotted line. 



Don't Omit thie 
Instructions 

When goods are returned to us 
for any reason, be sure that a 
memorandum is sent at the same 
time under separate first-class mail, 
giving explicit instructions as to 



what should be done with the 
goods. 

There is no alternative for us 
but to return the goods to the 
shipper, unless the shipment is ac- 
companied with instructions that 
will enable us to know what dis- 
posal is to be made of the goods. 
If attention is given to this small 
detail you will save yourselves and 
us an endless amount of time and 
trouble. 

p 

Hydrochinon 
Reduced in Rrice 

1 oz. can $ .33 

^4 lb. " 1.15 

V2\\i. " 2.20 

1 lb. '' 4.25 

5 lb. tin 20.75 

Discount, 7>Z 1/3%. 

25 lb. lots assorted, discount 40%. 



For the returned 
vacationist: 

Velox Paper 

Amateur Printer 

Enlarging Cameras 

Bromide Paper 

Velox Transparent 
Water Color Outfit 

Mounting Tissue 



KODAK TRADK CiKCULAK, 



F*iishi [Rremos and 
Premo Film Flacks 

The Premo Film Packs run as 
consistently n n i f o r m in every 
quality as do our other sensitized 
products — ^the most consistently 
uniform in the world. With this 
fact in mind it is materially to 
your advantage to push Premo Film 
Packs and Premo Cameras. 

See that your salesmen are alive 
to the merits of the Pack. There 
are a lot of amateurs to whom the 
film pack features appeal strongest. 
Get them for your customers. 

There are many thousands of 
Film Pack Premos in use, and this 
means a very lucrative business in 
developing and finishing and a good 
margin of profit. If you maintain 
a finishing department, see that the 
proper attention is given to the cor- 
rect development of Film Packs. 
And if you give the Film Pack cus- 
tomer the service he has a right to 
expect you will find that this feature 
is well worth your careful attention. 



IVLajestic Print 

Dryers Advance in 

Price 

Majestic Print Dryers, listed on 
page 99 of the Price List, were 
advanced September 5th, as follows : 

IVTajestic F*rint Dryers 

Xo. 1 $40.00 

Xo. 4 85.00 

Xo. 5 85.00 

Discount, 25%. 



Elon gives the utmost of sat- 
isfaction. 



Eldon Corner F^ocket 
Folders 

There is always a demand from 
the amateur fraternity for an indi- 
vidual folder, and we believe the 
Eldon Amateur Corner Pocket 
Folder will meet it. It is furnished 
in the four popular sizes, viz., 
2y^ x3;4, lA, 2C and 3A in brown 
and grey. No mounting is needed, 
the prints are simply slipped into 
corner pockets in the centre section 
and the other sections are folded 
over and held in place by a simple 
fastening. 

Should it be desired to display the 
print on a table or shelf, the two 
outer flaps are simply bent back- 
ward and locked together, providing 
an easel back or vertical support. 

These folders should prove ideal 
for sending those little remembran- 
ces which are customary after the 
vacation season. Insist on seeing 
our salesman's samples of this neat 
novelty. 

The F»rice 

Size For Prints Price per 100 

No. 1 214 X 314 $5.00 

No. lA 2V2^AVa 5.50 

No. 2C HA X 4^ 6.00 

No. 3A 3M X 5^ 6.50 

Trade discount, 25%. 



Advance in Price of 

Riit>t)er Kocusing 

Clotti 

An advance was made in the 
price of Rubber Focusing Cloth, 
listed on page 95 of the Price List, 
and from September 5th the price 
will be as follows : 

Rubber Kocuslng Cloth 

Per yard, 36 inches wide $1.20 

Trade discount, 25%. 



KODAK TRADE CIRCULAR. 




The Exterior of the Booth 



Kodak at Tlr^e 
Toronto Ex^lnLlbition 

Again the world's largest annual 
exhibition has been successfully 
held and from the press reports, 
this year has been the most success- 
ful in its history — not only did the 
attendance reach the unprecendent- 
ed total of 1,201,500, but the variety 
and quality of the exhibits were 
better than ever. 

The Kodak booth was located at 
the same stand that we have occu- 
pied for a number of years, and 
attracted even more attention than 
usual. The pictures consisted en- 
tirely of sepia-toned enlargements 
on Royal Bromide, each framed in 
Circassian Walnut with a narrow 
gold lining; but instead of being 
simply arranged on a plush curtain 
background, as in the last two or 



three years, six handsomely grained 
walnut panels were used, the group 
in each panel being entirely distinct 
from the others. The groups were 
entitled: "Take a Kodak With 
You" ; "Kodak As You Go" ; "Gra- 
flex Photography" ; ''Kodak On the 
Farm" ; "Keep a Kodak Story of 
the Children," and "At Home With 
a Kodak." 

The idea was novel, and with 
visitors of every type, one at least 
of the panels with its group of pic- 
tures, was sure to be interesting, as 
they depicted, not the unusual, but 
the every-day scenes of life, which 
always have such a strong appeal. 

Nothing that we know of has 
such an attraction for the general 
pubHc as an exhibition of enlarge- 
ments of this nature. Few reahze 
the possibihties of their Kodak neg- 



KODAK TRADE CIRCULAR. 




Showing the Inte 

atives in making pictures of un- 
doubted charm and possessing the 
personal interest, not alone as to 
origin but to subject as well, for 
decorating the home. Many a 
negative is eminently suited to en- 
largement and when made on Royal 
Bromide and sepia-toned is surely 
far preferable for decorating the 
walls of the home than the nonde- 
script pictures one often sees and 
which probably cost quite as much. 

Those dealers who do go after 
the enlargement business find that it 
pays better than straight developing 
and printing. 

Our representatives in charge of 
the exhibit all report that never 
was greater interest shown, and we 
are making no mistake in predicting 
that many thousands who saw the 
exhibit but were not owners of 
Kodaks went away with the inten- 



rior Arrangement 

tion of investing in one at the first 
opportunity. The seed has been 
sown. Will you help bring to frui- 
tion the pioneer work that has been 
done? 



Appropriate 
Booklets 

The evenings are getting a little 
longer now and many of your cus- 
tomers will be interested in Flash- 
light work. The booklet "By Flash- 
light" explains all about it and will 
be supplied in reasonable quantities 
gratis. Better have some on hand, as 
the selling of Flashlight materials 
presents no difficulties and is en- 
tirely extra business. "At Home 
With a Kodak" is also a most ap- 
propriate booklet for this season 
and will Hkewise be suppHed on 
request. 



KODAK TRADE CIRCULAR. 



Your Golden Oppor- 
tunity 

You know that during the past 
summer, trains and hotels were 
more crowded than ever before, the 
tourist resorts having been booked 
up months in advance, but have you 
thought what the unprecedented 
travel means nozv to the Kodak 
dealer who has a good Hue of 
albums to offer the returning tour- 
ists and vacationists? 

No vacation or tour was complete 
without the faithful Kodak or 
Brownie. Observation told you 
that, and the demand for cameras 
and films confirmed it conclusively. 
Now come September and October 
with a veritable host of orders for 
developing and printing. This rush 
on your Finishing Department is 
most welcome and profitable, but 
you can reap even more benefit 
from it, if you fully work the pos- 
sibilities afforded by a good line of 
Albums. Loose- prints are a good 
deal of a nuisance, they are almost 
never within reach when they are 
wanted and your customers will ap- 
preciate your reminding them that 
prints are best kept in an album. 

As announced in the Kodak 
Trade Circular for February, we 
are making and catalogueing this 
year a range of albums that have 
met a pleasing reception from our 
customers. They have both the 
appearance and the actuality of high 
quality at moderate prices. While 
on the subject of price, we might 
mention an instance that came to 
our notice where a dealer did not 
realize, until our Salesman figured it 
out before him, that the Kodak 
Albums returned him a better profit 
than did a line he had been hand- 
ling. Of course, prices are unre- 
stricted. 



APOLLO 

SoHd bound, rounded back. Cover 
of black cloth, watered silk effect. A 
pocket for loose prints is a most valu- 
able feature. Black leaves only. 

BALMORAL 

This album is made of first quality 
material and on the open-back, loose- 
leaf principle, a decided advantage 
over the usual style of solid bound 
books. The fifty black leaves are 
firmly held in place by means of small 
metal tubes through which a silk cord 
is passed and tied. Any leaf may 
quickly be removed and new leaves 
added. 

Not the least attractive feature is 
the cover of genuine crepe leather, a 
most pleasing finish. "Photographs" is 
stamped in gold letters on the upper 
left-hand corner. 

FORUM 

Flexible cover of black cloth, 
leather-embossed. 

GLENDALE 

Similar in make-up to Balmoral and 
Westminster, but has cover of linen- 
finish cloth, open-back, loose-leaf 
plan. "Photographs" on cover. 

TIBER 

This also is a loose-leaf album, but 
not of the open-back style. The leaves 
are bound in place by means of a cord 
which passes through eyelets placed 
in flaps hinged to the insides of the 
covers, in the centre of the back. 
Cover is of black leatherette and the 
whole is quite flexible. Fifty black 
leaves. 

WESTMINSTER 

This style has much in common 
with the Balmoral, their general 
make-up being the same — open-back, 
loose-leaf plan, with fifty black leaves. 
However, the cover material is black, 
seal grain leatherette, carrying the 
word "Photographs" in the upper left- 
hand corner. 

To throw the fullest light on the 
question of price, we show below 
the list and the net prices at the 
varying discounts according to 



KODAK TRADE CIRCULAR. 



quantity, on the styles of Albums 
named. The straight discount is 
40%. On an assortment of the 
styles shown below of value 
amounting to $50.00 at list prices, 
the discount is 40% and 10%, 



which equals a discount of 46%. 
On an assortment similar to that 
named above, of value $100.00 or 
more at list prices, the discount is 
40%-10%-10%, which in turn is a 
little better than a discount of 51%. 



Allmni 


h 


,etter 


List 


Net 
At 40% 


Net at 
40'% & 10% 


Net at 
40%&10%&10% 


Apollo 




A 


$L0O 


$ .60 


$ .54 


$ .49 






B 


1.25 


.75 


.68 


.62 






C 


2.25 


L35 


1.22 


l.JO 






D 


2.35 


L41 


1.27 


1.15 






E 


1.25 


.75 


.68 


.62 






F 


1.60 


.96 


.87 


.79 






G 


2.50 


1.50 


1.35 


1.22 






H 


2.75 


1.65 


1.49 


1.35 


Balmoral 




A 


2.50 


1.50 


1.35 


1.22 






B 


3.50 


2.10 


1.89 


1.71 






C 


5.00 


3.00 


2.70 


2.43 


Forum 


A 


& N 


.70 


.42 


.38 


.35 




B, O & E 


.90 


.54 


..49 


.45 




C 


& P 


.90 


.54 


.49 


.45 




D 


& R 


2.15 


1.29 


1.17 


1.06 




F 


& G 


L30 


.78 


.71 


.64 






H 


2.55 


1.53 


1.38 


1.25 


Glendale 




A 


L25 


.75 


.68 


.62 






B 


1.75 


1.05 


.95 


.86 






C 


2.75 


1.65 


1.49 


1.35 


Tiber 




A 


1.25 


.75 


.68 


.62 






B 


L75 


1.05 


.95 


.86 






C 


2.40 


1.44 


1.30 


1.17 






D 


2.75 


1.65 


1.49 


1.35 


Westminster 


A 


L50 


.90 


.81 


.73 






B 


2.00 


1.20 


1.08 


.98 






C 


3.25 


1.95 


1.76 


1.59 



Price Advances 
E^astiman Folate Tanks 

For 4x5, 3]4 x 5^/^ and smaller plates, including Solution cup, plate 

cage, loading fixture and adjustable kit $4.50 

Ditto for 5 X 7 plates, without kit 7.00 

Ditto for 8 X 10, with kit 14.00 

No change in discount. 

Velox Transparent Water Color Stamps 

Complete booklet of 12 colors $ .40 

Separate color leaves (2 sheets) .07 

Complete outfit, comprising booklets of stamps, 3 brushes and mixing- 
palette 1.00 

Trade discount 33 1/3%. 



KODAK TRADE CIRCULAR. 




Kodak 

npHERE'S more fun when 

you have a Kodak to keep 

the picture story. It's all very 

simple by the Kodak system. 



(Dealer's Name and Address Here. 



Double Col. Cut No. 123A. Single Col. Cut No. 12SB. 



KODAK TRADE CIRCULAR. 9 

Advance in Prices 

Effective September 15th, 1919 

KODAKS 

Vest Pocket Autographic Kodak with Meniscus Achromatic 

Lens $10.50 

Do., with R. R. Lens U.SO 

Special, with Kodak Anastigmat f. 7.7 Lens 18.00 

Do., with Kodak Anastigmat f. 6.9 Lens 22.50 

Do., with B. & L. Anastigmat f. 6.9 Lens 34.00 

No. 1 Autographic Kodak Jr., with Meniscus Achromatic 

Lens (Fixed Focus) 16.75 

Do., Focusing Model 16.75 

Do., with R. R. Lens : 19.25 ^ 

Do., with Kodak Anastigmat f. 7.7 Lens 24.25^ 

No. lA Autographic Kodak Jr., with Meniscus Achromatic , 

Lens (Fixed Focus) 18.25, 

Do., Focusing Model 18.25 

Do., with R. R. Lens 21.00 

Do., with Kodak Anastigmat f. 7.7 Lens 26.7%^ 

No. 2C Autographic Kodak Jr., with Meniscus Achromatic 

Lens 20.00 

Do., with R. R. Lens 23.00 

Do., with Kodak Anastigmat f. 7.7 Lens 28.25 ^ 

No. 3A Autographic Kodak Jr., with Meniscus Achromatic 

Lens 21.00 

Do., with R. R. Lens 24.75 

Do., with Kodak Anastigmat f. 7.7 Lens 31.00 

No. lA Autographic Kodak with R. R. Lens 25.00- 

Do., with Kodak Anastigmat f. 7.7 Lens 31.00^^ 

No. 3 Autographic Kodak with R. R. Lens 25.00- 

Do., with Kodak Anastigmat f. 7.7 Lens 31.00 

No. 3A Autographic Kodak with R. R. Lens 29.50- 

Do., with Kodak Anastigmat f. 7 .7 Lens 35.50^ 

No. 1 Autographic Kodak Special with Kodak Anastigmat 

f. 6.3 Lens 53.50 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens 66.00 

Do., with B. & L. Special Anastigmat f. 6.Z Lens 53.50 

Do., with B. & L. Tessar Series lib f. 6.3 Lens 80.00 

Do., with B. & L. Tessar Series Ic f. 4.5 Lens 82.00 

No. lA Autographic Kodak Special with Kodak Anastigmat 

f. (^.Z Lens 59.00 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens 73.00 

Do., with B. & L. Tessar Series lib f. 6.3 Lens 87.00 

No. 3 Autographic Kodak Special with Kodak Anastigmat 

f. 6.3 Lens 58.50 



10 KODAK TRADE CIRCULAE. 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens $72.50 

Do., with B. & L. Tessar Series lib f. 6.3 Lens 86.00 

No. 3A Autographic Kodak Special with Kodak Anastigmat 

f. 6.3 Lens 71.50 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens 94.00 

Do., with B. & L. Tessar Series lib f. 6.3 Lens 112.50 

Stereo Kodak Model 1 58.50 

No. 1 Panoram Kodak 23.50 

No. 4 Panoram Kodak 36.50 

BROWNIES 

No. Brownie Camera 2.90 

No. 2 Brownie Camera 3.35 

No. 2A Brownie Camera 4.60 

No. 3 Brownie Camera 6.00 

No. 2C Brownie Camera 6.00 

No. 2 Folding Autographic Brownie with Meniscus Achro- 
matic Lens 10 25 

Do., Avith R. R. Lens 12.00 

No. 2A Folding Autographic Brownie with Meniscus Achro- 
matic Lens 1 1 .25 

Do., with R. R. Lens 13.75 

No. 2C Folding Autographic Brownie with Meniscus Achro- 
matic Lens 1 5.00 

Do., with R. R. Lens . 17.75 

No. 3A Folding Autographic Brownie with Meniscus Achro- 
matic Lens 17.00 

Do., with R. R. Lens 20.00 

ENLARGING CAMERAS 

Vest Pocket Kodak Enlarging Camera 3.75 

No. 2 Brownie Post Card Enlarging Camera 3.75 

No. 2 Brownie Enlarging Camera ' 5.00 

No. 3 Brownie Enlarging Camera 6.50 

No. 4 Brownie Enlarging Camera 7.00 

Kodak Enlarging Outfit 28.00 

Eastman X-Ray Reducing Camera 160.00 

PREMOS 

Premo Jr. No. 1 3.35 

Premo Jr. No. lA 4.60 

Premo Jr. No. 3 6.00 

Premoette Jr. No. 1 with Meniscus Achromatic Lens 10.25 

Do., with Planatograph Lens 12.75 

Do., with Kodak Anastigmat f. 7.7 Lens 19.25 

Premoette Sr., with R. R. Lens, 2>4 x 4>4 16.75 



KODAK TRADE CIRCULAR. 11 

Do., 3>4 X 4>4 $16.75 

Do., Sy4xSy2 21.25 

Do., with Kodak Anastigmat f. 7.7. Lens, 2^ x 4>4 22.50 

Do., 3^ X 414 : 22.50 

Do., 3y4x5y2 26.25 

Pocket Premo 14.00 

Cartridge Premo No. 2 3.35 

Cartridge Premo No. 2A 4.60 

Cartridge Premo No. 2C 6.00 

Folding Cartridge Premo No. 2 with Meniscus Achromatic 

Lens 9.25 

Do., with R. R. Lens 11.00 

Folding Cartridge Premo No. 2A with Meniscus Achromatic 

Lens 10.25 

Do., with R. R. Lens 12.75 

Folding Cartridge Premo No. 2C with Meniscus Achromatic 

Lens 14.25 

Do., with R. R. Lens 17.00. 

Folding Cartridge Premo No. 3A with Meniscus Achromatic 

Lens 16.00 

Do., with R. R. Lens 19.25 

Premo No. 8, 4 x 5 25.25 

Do., 314 X 5>^ 25.25 

Do., 5x7 36.50 

Do., with Kodak Anastigmat f. 7.7 Lens, 3% x Sy 30.50 

Premo No. 12 with R. R. Lens 23.75 

Do., with Kodak Anastigmat f. 7.7 Lens 29.00 

Do., with Compound Shutter and B. & L. Tessar Series lib 

f. 6.3 Lens 52.00 

Do., with Optimo Shutter and B. & L. Kodak Anastigmat 

f. 6.3 Lens 62.00 

Do., with Kodak Anastigmat f. 6.3 Lens 48.50 

Do., with B. & L. Special Anastigmat f. 6.3 Lens 48.50 

Do., with B. & L. Tessar Series lib f. 6.3 Lens 74.50 

Do., with B. & L. Tessar Series Ic f. 4.5 Lens 76.50 

Premo No. 9, 3>4 x 5)/^ 47.50 

Do., 4x5 47.50 

Do., 5x7 59.50, 

Do., with Kodak Anastigmat f. 7.7 Lens, 3>4 x 5>4 52.50 

Do., 4x5 52.50 

Do., with Kodak Anastigmat f. 6.3 Lens, 3y x 5>^ 74.50 

Do., 4x5 74.50 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens, 3% x Sy 91.00 

Do., 4x5 87.50 

Do., 5x7 119.00 

Premo No. 10 with Planatograph Lens 96.50 

Do., with B. & L. Kodak Anastigmat f. 6.3 Lens 158.00 

Do., with B. & L. Protar Series Vila Lens, No. 8 ... -. 210.00 



12 KODAK TRADE CIRCULAK. 

VIEW CAMERAS 

Eastman View Camera No. 1, 5 x 7 $42.00 

Do., 6>4x8>^ 45.00 

Do., 8 X 10 48.00 

Eastman View Camera No. 2, 5 x 7 55.50 

Do., 6>^ X 8^2 57.50 

Do., 8 X 10 63.00 

Do., 7x11 68.00 

Empire State View Improved, 1 1 x 14 80.00 

Discounts Remain Unchanged. 



SEED X-RAY PLATES-Advance in Price, Sept. Uth. 

With 2 Sets With 12 Sets Extra 

Size Envelopes Envelopes X-Ray Envelopes 

Per doz. Per doz. Per doz. sets 

5 x7 $ 1.40 $ 1.75 $ .35 

6V> X 8i/> 2.10 2.60 .50 

8 xlO 3.00 3.70 .70 

10 xl2 5.15 6.20 1.05 

11 xl4 7.25 8.70 1.45 

14 xl7 11.25 13.90 2.65 

Discount on Plates with Envelopes, 25%. 

Discount on Extra Envelopes . . . 30%. 



CANADIAN KODAK CO., LIMITED, 

Toronto, Canada. 



h'Ok TRADE CIRCULATION OhJLV 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVr., No 6 



TORONrO, CANADA 



October, 1919 



Our Point of Contact 
With Yoti 

Tlic proprietor of a general store 
ill a comparatively small town 
recently made this statement : — 
**On my own desk in the store on 
Monday morning I had 109 pieces 
of advertising included in the mail. 
Von can imagine how much of that 
I read." 

It is quite possible that the pro- 
prietor or manager of a general 
store, or of a store carrying a num- 
ber of lines, will occasionally find 
himself swamped with advertising 
literature, but the wise merchant 
speedily learns to separate the 
wheat from the chaff, and to care- 
fully look for and read certain por- 
tions of such publicity matter. 

We do not, and never have made 
it a practice, to bombard our 
dealers with advertising matter for 
their perusal. 

The great percentage of our ad- 
vertising matter is intended for 
the consumer. 

Rut we do send you each month 
two highly important pieces of 
printed matter : — The Kodak Trade 
Circular and the Kodak Salesman. 



The Kodak Trade Circular is 
our monthly personal message to 
you, and it is just as important to 
you as any first-class mail matter 
you receive. It is our only medium 
for keeping you fully posted as to 
new goods, discontinuances, price 
changes or discounts, changes in 
policy, new advertising helps, and 
other "up-to-the-minute" informa- 
tion relative to the Kodak line. 

If you do not, each month, care- 
fully and thoroughly read the 
Kodak Trade Circular, you can 
not, and will not, be in possession 
of the information you must have 
to handle the Kodak line success- 
fully. 

The Kodak Salesman is sent to 
you, and to such of your organ- 
ization as you have selected to 
receive it. Its mission is to help 
them to become better salesmen, 
and to post them thoroughly on 
the Kodak line and to keep them 
interested and enthusiastic. 

If you do not read the Kodak 
Salesman you can not know what 
we are doing to educate your salCs 
force, and quite possibly miss some- 
thing you, yourself, could use to 
advantage. 



KODAK TRADE CIRCULAR. 



Also, from yonr experience, you 
might be able to suggest to us still 
more ways to help the salesman, 
and so help yourself, all otiicr 
dealers, and us. 



Eastman Etching 
Knife Advanced 

Eastman Etching Knife, lisl'ed 
on page 94 of the 1919 Price List, 
was, on Sept. 19, advanced in 
price. 

Eastman Etching Knife . . $2.00 



Alt>uinfis Advance 
in r^rice 



The Westminster. 



The Kodak. 



$3.75 
5.50 



The Tiber. 



$1.50 
2.10 
2.90 
3.30 



The Forum. 



A and N. 
B, C. E. O & P 
D & R . . . 
F & G . . . 
H 



$1.00 
1.25 
2.10 
1.65 
2.70 



The Apollo. 



$1.25 
1.65 
2.35 
2.50 
1.50 
2.00 
2.75 
3.00 



The Glendale. 



$1.45 
2.00 
3.15 



$1.75 



2.25 
3.75 



The Balmoral. 



$2.90 
$4.00 



A 

B 

C 5.75 

Discounts on all above 40%. 

In assorted lots of $50.00 list or more 

40% & 10%. 

In assorted lots of $100.00 list or more 
40% & 10% & 10%. 

The Artist's Album. 

Xos. 1, 2 and 3 . . . . . $ .45 
Xos. 4, 5 and 6 60 



The Week-end Album. 



No. 1. 

No. 2. 



$ .40 

.55 



The Snapshot Album. 

No. 19 $ .20 

No. 18 25 

l^iscount SSysX. 

The prices of extra leaves remain 
unchanged. 



Discontinued 

Satin Finish Leather Cases for 
Vest Pocket Kodak. No more will 
be made and our stock is exhausted. 

Photo Notes. No more orders 
can be accepted for these. 



Advance in F*rice 

Kodak Sky Filters and Kodak Color 
Filters. 



Xos. 0, 1, 2, 8 & 9 each 
" 3. 4, 6 & 13 each 
" 5 and 7 each . 



$ .75 
1.15 
1.50 



Discount 33y3%. 



KODAK TRADE CIRCULAR. 



3 



A Nllntjite -with the 
Ad WLeLTi 

We all have met men for the 
first time who instantly impressed 
us as being sincere and in whom 
we had confidence. 

Such men usually possess a sense 
of dignity and an appearance of 
well being. They do not approach 
us in harlequin costume, and neither 
do they introduce themselves by 
some clownish trick, a funny story 
or any act of undue familiarity. 

What they have to say is direct 
and to the point ; they have a real 
message to deliver, modestly, rather 
than over-stated, and so we believe 
in them. 

If people believe in men for 
these reasons, it is fair to assume 
that they will believe in advertis- 
ing dressed and presented in the 
same manner. 

Very few people read advertise- 
ments for entertainment, unless 
we except some of those who read 
the "agony" columns of certain 
TvOndon papers. 

The great majority of the readers 
of advertising are looking for things 
that will be of benefit to them, and 
for which they will have to pay 
good money. 

Spending money, with the most 
of us, is a serious proposition, and 
so we take advertising seriously. 



As we judge men, so do the 
majority judge an advertisement. 
If it does not impress us as being- 
sincere, it fails in its purpose. 

Comic illustrations and witti- 
cisms, real or alleged, may have 
their place in a d v e r t i s i n g, but 
occasions justifying their use are 
rare. 

Freak type and extravagant or 
intricate borders may be compared 
to the attire of a vaudeville come- 
dian, and so are entirely out of 
place when presenting a business 
proposition. 

You could hardly expect a sales- 
man who stuttered, stammered, or 
who possessed some other marked 
impediment in his speech, to be 
successful, and so neither can you 
expect an advertisement to be 
successful which is set in a type 
hard to read, or arranged in a 
jumbled efifect. 

Your salesmen are expected to 
sell goods, so you select them with 
care as to personal appearance and 
ability — ^and you coach them thor- 
oughly regarding what thev have to 
sell. 

You pay for your advertising for 
exactly the same reasons you pay 
your salesmen, and if you expect 
your advertising to produce results 
you must give it equal thouglU and 
attention. 



V^ou can sell more enlargements 

Whenever you find a good negative in 
a customer's order, talk enlargements. 



KODAK TKADE CIRCULAR. 



Folates Advance 

The necessity for raising the price 
of Dry Plates has become immedi- 

For a long time we have deferred 
such action in the hope that, with 
the war over, costs would somewhat 
diminish and that the old prices 
could be adhered to. But, instead of 
falling, they continue to climb, with 
the result that we can no longer 
furnish Plates at the old prices. 
When the war put up the cost of 
silver and glass and gelatine, we 
still held down to our pre-war 
prices until our stocks of raw ma- 
terials were exhausted, and then 
made but a slight advance in Plates. 
We hoped, after the signing of the 
armistice, that costs would begin to 
go down slowly. Nearly eleven 
months have passed, but, instead of 
going down, costs have continued 
to advance and an advance in the 
net selling price of Plates has be- 
come absolutely, imperative. 

Silver, as compared with pre-war 
])rice, is up about 125%, gelatine 
about 75%, glass over 100%. Such 
essentials as labels and boxes have 
gone skvward, and, with the cost of 



living mounting, we have naturally 
made increases in our pay-roll. 

The photographers of the coun- 
try have had, and are having, a big 
business. But they, like the photo- 
graphic manufacturers, have not, on 
the average, raised their prices in 
proportion to the prices on other 
goods. There is no reason, there- 
fore, why they should not pass on 
to their customers this necessary 
increase in price. 

In no instance during the war or 
since have we taken advantage of a 
shortage to boost prices. As long 
as we were able to keep our costs 
down through large, early purch- 
ases, we gave the trade the benefit. 
But the old stocks are exhausted 
and our only course is to make the 
advances announced below. 

Numerous as the price changes 
have been in the past few years, 
there is no Hue of business, we 
believe, where the net average ad- 
vances have been as small during 
the war period as in the photo- 
graphic business. And we feel that 
we can take an honest pride in the 
part we have taken in helping to 
kcc]) them down. 



Ad."vance in Prices Effective 
October 7th, 1919 



Seed, Royal (S.E.R., Polychrome and Process) and Stanley 



PRICK 
SIZES per doz. 

2J^ X 2V, $ .35 

254 X 314 .40 

3'^ X 3^4 .45 

3M X 4M .55 

354 X 5/2 75 



Racked Plates (Royal 

and Seed only) 

PRICE 

l)er doz. 

$ .45 
.50 
.55 
.65 
.85 



KODAK TBAj^E ClBCtTLAli. 5 

F»late F»rlces— (Continued) 

Backed Plates (Royal 
and Seed only) 
PRICE PRICE 

SIZES per doz. per doz. 

4 X 5 $ 75 $ .85 

414 X 6>4 1.10 1.25 

4-M X Gy. 1.15 1.30 

5 X 7 1.25 1.50 

5 X 8 1.45 1.70 

6K' X 8y2 1.90 2.15 

7 X 11 2.75 3.10 

8 X 10 2.75 3.10 

10 X 12 4.85 

7 X 17 6.50 

11 X 14 7.00 

14 X 17 12.00 

8 X 20 12.65 

16 X 20 23.00 

18 X 22 32.00 

20 X 24 .• 40.00 

Royal Lantern Slide Folates 

PRICE 
SIZES per doz. With Backing 

3y4 ^ 3y4 $ .50 $ .60 

3H X 4 .55 .65 



Advance in F*rice 

Wratten and Wainwright Filters cemented in "B" glass: 



Si 

•H 
1 

IM 

1/2 

^Vs 

Wa 

2 

2^ 

2/2 



inch 



Unmounted 
Circles or Squares 
$1.75 
2.00 
2.25 
2.50 
2.60 
3.00 
3.25 
3.50 
4.50 



Mounted in 
Light Metal Cel 
$3.80 
4.00 
4.50 
5.00 
5.25 
5.75 
6.75 
7.25 
8.75 



Special set of eight Contrast Filters 3" square, cemented in "B" glass, 
Kl, K2, K3, G.A.B.C. & F., per set 



$28.00 



Sets of Tri-color and Contrast W. & W. Filters cemented in 
Size ■ Set of Three Set of Four 



2 

2!/> 
3 

3^4 
3/2 



inches square 



. . $ 5.85 
9.75 
10.70 
13.85 
15.60 
19.50 

Discount 15% 



$ 8.45 
13.00 
15.60 
18.20 
21.45 
27.30 



B" glass: 

Set of Five 
$10.40 
16.50 
20.50 
23.40 
28.25 
37.00 



KODAK TRADE CIRCULAR. 



NIaking Customers 
of F*ij.rctiasers 

We came across a little story in 
a business magazine, entitled : 
"Making Customers of Pur- 
chasers," the same being a story 
of a plan adopted by a manufac- 
turer to further his sales. 

First off on reading that title, 
one is apt to think: why, there isn't 
any difference between a customer 
and a purchaser ; but when you 
come to think it over, there is an 
almighty big difference, and a 
difference that has furnished food 
for much thought on the part of 
every merchant. 

Here it is : A purchaser is an 
individual who comes into your 
store and departs with some article 
or articles of merchandise ; and he 
cannot be considered a customer 
until he comes back to your store 
again. 

Every merchant will agree that 
new customers are the life blood 
of a business, and that without 
them expansion and healthy 
growth are impossible. But, while 
fully realizing this, many mer- 
chants fall short in not properly 
and thoroughly instilling this 
thought into the minds of their 
salespeople, who are the direct 
point of contact with the purchaser. 

The word ''service," like the 
word ''efficiency," has been over- 
worked, but just the same, service, 
that something that makes the 
purchaser want to come again and 
so become a customer, must become 
an integral part of every sales- 
man's make-up. Carelessness, in- 
difference, or grouchiness will, 
every time, overbalance and out- 
weigh good goods, good location 
and right prices. 



Ask your salespeople how many 
stores they can recall where they 
have been purchasers, but did not 
become customers, and why. Drive 
home to them the difference be- 
tween a purchaser and a customer, 
and the importance to them and 
to the store of the proper under- 
standing of this difference. 

Kilm TPanUs— Ad- 
vance in F^rice 

The following Film Tanks and 
parts, listed on pages 103 and 104 
of the 1919 Price List, were ad- 
vanced in price on September 23, 
as follows : 



$4.00 
3.50 
5.00 
6.00 
7.00 
8.50 



Brownie Kodak Fihii Tank . 
Vest Pocket Kodak Film Tank 
2>^-inch Kodak Film Tank . 
3^ " " " - . . 

5 " " " " . . 

y a (I ic (( 

DuDlicating Outfit for Brownie 

Tank 1.75 

Do., for Vest Pocket Kodak 

Tank 1.75 

. . 2.50 

. . 3.00 

. . 3.50 

. . 4.25 



Do., for 2>4-inch tank 

Do., for 3l4-inch tank 

Do., for 5-inch tank . 

Do., for 7-inch tank . 

Brownie Commercial Duplicat- 
ing: Outfit, with tank cover . 2.50 

Commercial Film Tank Devel- 

opin.s: Outfit 40.00 

Discount 32%. 

Parts for Kodak Kllm 
TanUs: 

Brownie 

or 2^ 3>4 5 7 

v. I' K. inch inch incli inch 
Reels . Sl.OO tl.l') 11.25 J!1.50 Sl.7o 

Sohition Cups L'^.** 1 .OO 2.00 '2 2.') 2.50 
ChnnRinsfHox 125 1.25 1.75 2.25 3.75 
Heavy Changing Box for Conitnercinl Ojitfit 8.00 
Xo advance in price of parts for 
Kodak Inhii Tanks other than as re- 
ferred to above. 

Discount 25%. 



Album Time 
— Show 'em. 



KODAK TRADE CIKCULAR. 



A Helpful Hint 

If a Kodak is not a fixed focus 
model, the advantages of one can 
still be obtained in the following 
simple manner with the smaller 
sizes of Kodaks and Brownies: 

Set the Pointer on the Focusing 
Scale at 25 feet, 

Use a speed of 1-25 of a second, 

Set the Diaphragm midway be- 
tween — 

1 and 2 if a Single Lens, 

Sand 16 if an R.R. Lens. 

/. 11 and /. 16 if an Anastigmat 
Lens. 

By using an Autographic Kodak 
or Brownie this way, pictures of 
subjects distant 15 feet or more 
from the camera can be quite easily 
obtained, under a wide variety of 
conditions, the latitude of Eastman 
Film being able to take care of the 
dei)arture from correct exposure, 
which is naturally involved in this 
system. 

Should it be desirable to ap- 
proach nearer than 15 feet to the 
subject or to give a longer exposure, 
owing to the weakness of the light, 
the camera can still be focused and 
the shutter speed or diaphragm 
altered in the usual manner. 

When using a Kodak or Brownie 
in this way, as a fixed focus camera, 
the subject should be in the sun, 
but the camera in the shade. 

While this system, strictly speak- 
ing, imposes some limitations on the 
user, it is admirably adapted to 
people who have difficulty in judg- 
ing what is the proper exposure or 
the distance of their subject from 
the camera. ^ 

Dlscontintaeci 

No. 2 Kodak Box. No more 
orders can be accepted. 

No. 400 ?^Ietal Tripod. We can 
no longer supply this model. 



Restored to List 

Kodak iMagnesium Ribbon 

1 lolders, each $ .30 

Discount SSysYo. 
Tn 1 do/, lots, discount 40%. 

Alcohol Lamps for use with . 
Magnesium Ribbon Holders, 
each $ .35 

Extra Wicks for above, per 
dozen .18 

Discount SSYsYo. 



Correct Youir Con- 
densed. Rrice List 

The discount on Velox Liquid 
Developer in half-gallon bottles and 
A'elox Liquid Hardener in half- 
gallon bottles and 5-gallon jugs, 
Hsted on page 44 of the 1919 Con- 
densed Price List, is 25%. Also, the 
discount on Album Leaves, except 
those for the Artist's Album, is 30%. 
On the Artist's Album Leaves the 
discount is 33 1-3%. 

Please make these corrections in 
your copy. 



Please Destroy 

If, among the display cards you 
received from us this year, you 
have one of a young woman stand- 
ing on the beach holding a Kodak 
in one hand and beckoning with the 
Other, please destroy it. 

The negative, from which this 
picture was reproduced, was ob- 
tained by us in good faith and in 
the regular way customary in such 
transactions, but, as we find that 
the lady in question has some 
objections to its use, we ask you 
to please comply with her wishes 
and destrov it. 



KODAK TRADE CIRCULAR. 




Every outdoor 
sport invites your 



Kodak 



(Dfal?rs Name and Aodkioss Hkrk.) 



Cut No. lllA as shown above, will be sent free on request. 



EXTRA! 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI., No 6-B TORONTO, CANADA October 23rd, 1919 



Advance in Paper Prices 

The same causes which made it necessary to advance 
the prices of Dry Plates and Portrait Film apply likewise 
to Photographic Papers. 

Rising costs in materials and labor are so serious that 
it is no longer possible to continue these goods at the 
old prices. In making the new prices on papers we have, as 
m the case of plates, adjusted, to a considerable degree, the 
inequalities that existed in the old lists where certain sizes 
were sold at an actual loss. 

We believe that it is worth repeating, in substance, that 
the prices on photographic goods even now have been raised 
but slightly as compared with other goods. Similarly, the 
photographers of the country have, as a rule, kept their 
prices down and there is no legitimate reason why they 
should not pass on to their customers these necessary in- 
creases in price. 

The prices and discounts in the f oUowing pages become 
effective on October 23rd. 



KODAK TRADE CIRCULAR. 



NEW PAPER PRICE LIST 



Velox, Single Weight 



Velox for Girkut Camera Prints 







Dozen 


1/2 Gross. 


( I loss. 






Single Wei 


ght 




15/8 X 


2/3 


$ .12 




$ 1.10 


Size 


5 in. 


6 in. 6'/^ in. 


8 in. 10 in. 


16 in. 


214 X 


3^4 


.12 




1.10 


25 ft. 


$1.25 


$1.50 $1.65 


$2.00 $2.50 


$4.00 


214 X 


^1/2 


.12 




1.10 


50 ft. 


2.50 


3.00 3.30 


4.00 5.00 


8.00 


23^ X 


434 


.15 


" 


1.35 


100 ft. 


5.00 


6.00 6.60 


8.00 10.00 


16.00 


3 X 


4 . 


.15 




1.50 


Tra( 


de discount 30%. 






3>4x 


33^ 


.15 




1.60 












314 X 

2%x 


4^ 
4^ 


.20 
.20 




1.75 

1.75 


Velox, Double 


: Weight 




234 X 


7 


.20 




2.00 






Dozen 


^ Gross. 


Gross. 


33^ X 


5/. 


.20 




2.00 


15/8 X 


2/2 


$ .15 




$ 1.40 


314 X 


6 


.25 




2.30 


214 X 


334 


.15 




1.40 


4 X 


5 


.25 




2.30 


214 X 


3/2 


.15 




1.40 


3^x 


53^ 


.25 




2.30 


2^x 


434 


.20 




1.70 


33/^ X 


6/2 


.25 




2.45 


3 X 


4 


.20 




1.90 


3y8x 


^^% 


.25 




2.50 


3^x 


31^ 


.20 




2.00 


4 X 


6 


.25 




2.50 


314 X 


4^ 


.25 




2.20 


414 X 


6/2 


.30 




3.05 


2y8x 


4% 


.25 




2.20 


5 X 


7 


.40 


$ 2.10 


3.90 


2^x 


7 


.25 




2.50 


5 X 


8 


.45 


2.40 


4.40 


314 X 


53^ 


.25 




2.50 


Si^x 


12 


.50 


2.60 


4.75 


3^x 


6 


.30 




2.90 


51^ X 


73/4 


.50 


2.60 


4.75 


4 X 


5 


.30 




2.90 


6 X 


8 


.55 


2.90 


5.35 


378 X 


5^ 


.30 




2.90 


61^ X 


8/2 


.65 


3.45 


6.35 


S3/sX 


63/2 


.30 




3.05 


7 X 


9 


.75 


3.80 


7.05 


37/^ X 


5% 


.30 




3.15 


71^ X 


93^ 


.85 


4.35 


8.00 


4 X 


6 


.30 




3.15 


7 X 


11 


.95 


4.90 


9.00 


4^x 


63/2 


.40 




3.80 


8 X 


10 


.95 


4.90 


9.00 


5 X 


7 


.50 


$ 2.60 


4.90 


9 X 


11 


1.15 


6.00. 


11.20 


5 X 


8 


.55 


2.90 


5.50 


10 X 


12 


1.45 


7.50 


13.85 


33^ X 


12 


.60 


3.10 


5.95 


11 X 


14 


1.75 


9.20 


17.00 


53^ X 


734 


.60 


3.10 


5.95 


14 X 


17 


2.65 


13.80 


25.50 


6 X 


8 


.70 


3.50 


6.70 


16 X 


20 


3.50 


18.40 


34.00 


63/2 X 


8/2 


.80 


4.15 


7.95 


18 X 


22 


4.40 


23.95 


42.50 


7 X 


9 


.90 


4.60 


8.80 


20 X 


24 


5.25 


27.50 


51.00 


73^ X 


93/2 


1.00 


5.50 


10.00 












7 X 


11 


1.15 


5.90 


11.25 


Special cut 


sizes at 


proportionate 


8 X 


10 


1.15 


5.90 


11.25 


prices 


on orders of a 


dozen or 


more 


9 X 


11 


1.40 


7.70 


14.00 


amounting to ! 


$1.00 list 


or more, 




10 X 

11 X 


12 
14 


1.75 
2.15 


9.10 
11.15 


17.30 
21.25 












14 X 


17 


3.20 


16.75 


31.90 












16 X 


20 


4.25 


22.30 


42.50 


Velox, Single Weight in Rolls 


18 X 


22 


5.30 


27.90 


53.15 












20 X 


24 


6.40 


33.45 


63.75 








10 ft. 


10 yd. 


















Rolls. 


Rolls., 


Special cut sizes at 


; proportionate 


20 incl- 


les wide 


_ 


$2.00 


$ 6.06 


prices 


on orders of a 


dozen or 


more 


40 incl 


les wide 


_ _ • _ 


4.00 


12.00 


amoun 


ting 


to $1.00 list or more. 



KODAK TRADE CIRCULAR. 



Velox in Rolls 



Azo Paper, Single Weight — Continued 



Double Weight 



Doz. 



20 inches wide 
40 inches wide 



10 ft. 
Rolls. 

$2.50 
5.00 



10 yd. 
Rolls. 

$ 7.50 

15.00 



Velox for Cirkut Camera 

Negatives 

Double Weight 



Size 


5 in. 


6 in. 


6H in. 


8 in. 


10 in. 


16 in. 


25 ft. 


$1.55 


$1.90 


$2.05 


$2.50 


$3.15 


$5.00 


50 ft. 


3.10 


3.«0 


4.10 


5.00 


6.30 


10.00 


100 ft. 


6.20 


7.60 


8.20 


10.00 


12.60 


20.00 



Trade discount 30%. 



Velox for Amateur Finishers 

500 Sheet Packages 

S. W. D. W. 

15/^x2]/, $ 3.10 $ 3.90 

178x2^ 3.10 3.90 

214x314 3.10 3.90 

2^^x31^ 3.10 3.90 

21^x414 3.80 4.75 

2^x41/2 3.80 4.75 

314x4^ 4.90 6.10 

31^x4^ 4.90 6.10 

2y8x4^ 4.90 6.10 

41^x4^ 5.60 7.00 

314x51^ 5.60 7.00 

31^ X 5^ 6.45 8.00 

4 x5 6.45 8.00 

414x514 7.00 8.75 

4%x5y2 7.00 8.75 

4 x6 7.00 8.75 

414x61^ 8.55 10.70 

5 x7 10.90 13.60 

Special sizes smaller than 5x7 not 
included in list will be furnished in 500 

sheet packages at proportionate prices 
to the next larger size. 

Trade discount 30%. 



Azo Paper, Single Weight 







Doz. 


2 Doz. 


Vj Gross. 


Gross. 


15/^ X 


2r/, 




$ 


.15 




$ .75 


214 X 


314 






.15 




.75 


2^4 X 


3/. 






.15 




.75 


2r/ X 


4^4 






.25 




1.15 


3 X 


4 






.25 




1.25 


31/ X 


3^/ 






.30 




1.25 



31/ 



314 

4 

3^ 

37/8 
4 

4K 

43/4 

5 

5 

3^ 

5/3 

6 

6^ 

7 

7/2 

7 



4^ 

478 

7 

5/2 

6 

5 

5^ 
6/2 

x5y8 

X 6 



2 Doz. 
.30 
.35 
.35 
.35 
.40 
.40 



9 
10 
11 
14 
16 
18 
20 



6/2 
6K2 
7 
8 

isr 

734 

8 

8/2 
9 

9/2 
11 
10 
11 



X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 

xl2 
xl4 
xl7 
x20 
x22 
x24 



^ .20 

.20 

.20 

.20 

.25 

.30 

.30 

.40 

.40 

.40 

.45 

.45 

.50, 

.55 

.60 

.60 

.75 

.85 

1.10 

1.65 

2.20 

2.80 

3.50 



, Gross. 


Gross. 




1.25 




1.35 




1.35 




1.35 




1.35 




1.35 




1.35 




1.45 




1.50 




1.50 




1.90 




2.25 


! 1.30 


2.40 


1.50 


2.75 


1.50 


2.80 


1.50 


2.80 


1.90 


3.45 


2.00 


3.75 


2.20 


4.15 


2.50 


4.80 


2.95 


5.40 


2.95 


5.40 


3.95 


7.20 


4.85 


8.75 


6.00 


11.00 


8.90 


16.25 


12.25 


22.50 


15.50 


28.25 


18.50 


34.00 



Special cut sizes at proportionate 
prices on orders of a dozen or more 
amounting- to $1.00 list or more. 



Azo Paper in Rolls 




Single Weight 




10 ft. 
Rolls. 


10 yd. 
Rolls. 


es wide - - - $1.10 
les wide - - - 2.20 


$3.30 
6.60 



Stereo Die Gut Azo 

Per Gross $1 .50 

Azo for Cirkut Camera 
Negatives 





Single Wc 


sight 






Size 


5 in. 6 in. 6^^ in. 


8 in. 


10 in. 


16 in. 


25 ft. 

50 ft. 

100 ft. 


$ .70 $ .80 $ .95 
1.40 1.60 1.90 
2.80 3.20 3.80 


$1.05 
2.10 
4.20 


$1.30 
2.60 
5.20 


$2.10 
4.20 
8.40 



Trade discount 30%. 



KODAK TRADE CIRCULAR. 



Azo Paper, 1 


3oub] 






])oz. 


2 Doz. 


15/^ X 


2^ 




$ .20 


214 X 


314 




.20 


2^x 


3/ 




.20 


2^x 


4^ 




.35 


3 x 


4 




.35 


3/x 


3/2 




.40 


3^x 


^Va 




.40 


2^x 


4-/s 




.45 


214X 


7 




.45 


314 X 


5/2 




.45 


314 X 


6 




.50 


4 X 


5 




.50 


sys X 


5^ 


$ .25 




33/^ X 


6/ 


.25 




3?^x 


5-/8 


.25 




4 X 


6 


.25 




414 X 


6/ 


.30 




43^ X 


6/2 


.40 




5 X 


7 


.40 




5 X 


8 


.50 




3/x 


12 


.50 




5/x 


73/4 


.50 




6 X 


8 


.55 




6/x 


8/2 


.60 




7 X 


9 


.65 




7/2 X 


9/2 


.70 




7 X 


11 


.70 




■8 X 


10 


.70 




9 X 


11 


.85 




10 X 


12 


1.00 




11 X 


14 


1.35 




14 X 


17 


2.16 




16 X 


20 


2.75 




^8 X 


22 


3.50 




20 X 


24 


4.10 





P.M.C. Bromide Single Weight 



Special cut sizes at proportionate 
prices on orders of a dozen or more 
amounting to $1.00 list or more. 

Azo Paper, in Rolls 

Double Weight 



A Gross. 


Gross. 






Dozen 


1/4 Gross. 


Gross. 




$ .95 


314 X 514 




$ .25 




$ 2.20 




.95 


3^ X 6 




.25 




2.40 




.95 


4x5 




.25 




2.40 




1.45 


3%x 5>4 




.25 




2.40 




1.60 


378 X ^V^ 




.25 




2.65 




1.60 


4x6 




.25 




2.65 




1.60 


414 X 61/, 




.30 




3.15 




1.70 


5x7 




.45 


$ 2.15 


4.05 




1.70 


5x8 




.45 


2.40 


4.60 




1.70 


31/^x12 




.50 


2.55 


4.90 




1.70 


5^x 734 




.50 


2.55 


4.90 




1.70 


6x8 




.55 


2.90 


5.50 




1.70 


61/^ X 8^ 




.65 


3.50 


6.55 




1.80 


7x9 




.75 


3.80 


7.25 




1.90 


7^x 9^ 




.80 


4.30 


8.25 




1.90 


.8 xlO 




.95 


4.90 


9.25 




2.35 


10 xl2 




1.45 


7.50 


14.25 




2.75 


11 xl4 




1.75 


9.20 


17.50 


$ 1.65 


3.00 


14 X 17 




2.65 


13.75 


26.25 


1.90 


3.40 


16 X 20 




3.50 


18.40 


35.00 


1.90 


3.50 


18 x22 




4.40 


23.00 


44.00 


1.90 


3.50 


20 x24 




5.25 


27.50 


52.50 


2.40 


4.25 












2.65 
2.90 


4.70 
5.20 


Special cut 


sizes at 


proportionate 


prices on orders of a < 


dozen or more 


3.30 
3.75 


5.90 
6.70 


amounting 


to 


$1.00 list 


or more. 


3.75 


6.70 












4.90- 
6.05 


9.00 
11.00 


P.M.C. Bromide Paper in 


Rolls 


7.40 
11.10 


13.50 
20.70 




Single Weight 




15.30 


27.65 








10 ft. 


10 yd. 


19.45 


35.20 








Rolls. 


Rolls. 


23.10 


41.85 


20 inches w 


ide 


_ _ _ 


$2.15 


$ 6.45 






40 inches wide 


- - - 


4.30 


12.90 



Trade discount 30%. 

P.M.C. Bromide Double 
Weight 



10 ft. 

Rolls. 


10 yd. 
Rolls. 




1 )ozen 


Yi Gross. 


Gross. 


20 inches wide - - - $1.40 
40 inches wide - - - 2.80 


$4.20 
8.40 


314 X 51/^ 
3^x 6 
4x5 . 


$ .30 
.30 
.30 




$ 2.75 
3.00 
3.00 


Azo Paper for Cirkut Cam 


lera 


3^x 5/2 
3^ X 5% 


.30 
.30 




3.00 
3.25 


Negatives 
Double Weight 




4x6 

414 X Qy, 

5x7 


.30 
.40 
.50 


$ 2.70 


3.25 
3.90 
5.15 


Size 5 in. 6 in. 6J/2 in. 8 in. 10 in. 
25 ft. $ .95 $1.05 $1.10 $1.25 $1.60 
50 ft. 1.90 2.10 2.20 2.50 3.20 

100 ft. 3.80 4.20 4.40 5.00 6.40 


16 in. 

$2.50 

5.00 

10.00 


5 X 8 
31^ X 12 

5/2 X ly^ 

6x8 


.55 
.65 
.65 
.70 


3.00 
3.20 
3.20 
3.65 


5.70 
6.15 
6.15 
6.90 


Trade discount 30%. 




6/2 X 8/2 


.80 


4.30 


8.20 



KODAK TRADE CIRCULAR. 



P. M. C. Bromide, Double Weight- 
Continued 



Eastman Bromide Papers in 
Rolls 



/ 


x 9 


7/. 


X 9 


8 


xlO 


10 


xl2 


11 


xl4 


14 


xl7 


16 


x20 


18 


x22 


20 


x24 



1 )ozen 


1/4 Gross. 


Gross. 


$ .95 


$ 4.75 


$ 9.05 


1.05 


5.40 


10.30 


1.20 


6.05 


11.55 


1.80 


10.00 


17.80 


2.20 


11.50 


22.00 


3.30 


17.25 


33.00 


4.40 


23.00 


43.75 


5.50 


28.70 


54.70 


6.55 


34.45 


65.65 



Single Weight 



10 ft. 10 yd. 

Rolls. Rolls. 



20 inches wide - 
40 inches wide - - 

Trade discount 30% 



$2.55 
5.10 



$ 7.65 
15.30 



Special cut sizes at proportionate 
prices on orders of a dozen or more 



Eastman Bromide Paper, 
Double Weight 



amounimg lo 


ci>i.uu iisi or more 


■• 




Standard ] 


BB 




P.M.G Bromide in Rolls 




Dozen 


^ Gross. 


Gross. 








314 X 5^ 


$ .35 




$ 3.30 


Double Weight 




S%x 6 


.35 




3.50 




10 ft. 


10 yd. 


4 X 5 


.35 




3.50 




Rolls. 


Rolls. 


3%x 5^ 


.35 




3.50 


20 inches wide 


' - - - $2.65 


$ 7.95 


SVsx 5% 


.40 




3.95 


40 inches wide 


- - - 5.30 


15.90 


4x6 


.40 




3.95 


Trade discount 30%. 




414 X 6/2 


.50 




4.70 








5 X 7 


.60 


$ 3.25 


6.15 


Eastman Bromide Papers, 
Single Weight 


5x8 
314x12 

514 X 73/4 


.70 
.75 
.75 


3.65 
3.85 
3.85 


6.90 
7.30 
7.30 




Dozen ^ Gross. 


Gross. 


6x8 


.85 


4.35 


8.25 


314 X 51/-; 

314 X 6 
4x5 


$ .25 


$ 2.65 


61/4 X 814 


1.00 


5.20 


9.90 


.30 


2.80 


7x9 


1.10 


5.70 


10.90 


.30 


2.80 


7/2 X 9/, 


1.25 


6.50 


12.40 


3y8x 51/2 


.30 


2.80 


7 xll 


1.40 


7.35 


13.95 


3%x 57/8 
4x6 


.30 


3.15 


8 xlO 


1.40 


7.35 


13.95 


.30 


3.15 


9 xll 


1.75 


9.15 


17.40 


414 X 6/3 
5x7 


.40 

.50 $ 2.60 


3.75 
4.90 


10 X 12 

11 xl4 


2.15 
2.65 


11.25 
13.80 


21.40 
26.25 


5x8 


.55 2.90 


5.50 


12 xl5 


3.00 


15.65 


29.80 


31/^x12 
514 X 734 
6x8 


.60 3.10 


5.85 


14 X 17 


3.95 


20.70 


39.40 


.60 3.10 


5.85 


16 X 20 


5.25 


27.55 


52.50 


.65 3.65 


6.60 


17 X 20 


5.65 


29.50 


56.25 


614X 8/2 
7x9 


.80 4.10 


7.90 


18 x22 


6.30 


33.15 


63.15 


.90 4.55 


8.70 


20 X 24 


7.90 


41.35 


78.75 


7y,x 9/2 

7 xU 

8 xlO 

9 xll 


1.00 5.20 
1.10 5.85 
1.10 5.85 
1.40 7.30 


9.90 
11.15 
11.15 
13.90 


Special cut sizes at propor 
prices on orders of a dozen 01 
amounting to $1.00 list or more. 


tionate 
■ more 


10 X 12 


1.70 9.00 


17.10 










11 xl4 

12 xl5 


2.10 11.00 
2.40 12.50 


21.00 
23.85 


Eastman Bromid 


e Papers 


14 xl7 


3.15 16.55 


31.50 




in Rolls 






16 x20 

17 x20 


4.20 22.00 
4.50 28.90 


42.00 
45.00 




Double Weight 




18 x22 


5.25 27.55 


52.50 






10 ft. 


10 yd. 


20 X 24 


6.30 33.00 


63.00 






Rolls. 


Rolls. 








20 inches w 


ide - - 


$3.20 


$ 9.60 


Special cut 


sizes at proportionate 


40 inches wide - - - 


6.40 


19.20 



prices on orders of a dozen or more 
amounting to $1.00 list or more. 



Trade discount 30%. 



KODAK TEADE CIKCULAE. 



Solio Paper 



Kresko Paper 



Doz. 2 Doz. J/2 Gross. Gross. 



2^x 
314 X 
21^ X 

3 X 
3^x 
314 X 
2^x 
2^x 
314 X 
314 X 

4 X 

378 X 
33/^ X 

3^x 

4 x 

5 X 

5 X 

3^x 
51^ X 

6 X 
6^x 

7 X 
71^ x 

7 X 

8 X 



2"^ 
3^ 
314 

4 

3^ 

4^ 

478 

7 

6 
5 

5/3 
63/2 

5ys 

6 

7 

8 

12 

73/4 
8 

8^ 
9 

11 

10 



9 
10 
11 
14 
16 
18 
20 



xll 
xl2 
xl4 
xl7 
x20 
x22 
x24 



$ .20 
.20 
.20 
.25 
.25 
.25 
.25 
.25 
.30 
.30 
.40 
.40 

.20 

.20 

.20 

.20 

.25 

.30 

.35 

.35 

.35 

.40 

.50 

.55 

.65 

.70 

.70 

^ Doz. Doz. 

' $ .85 
1.00 
1.25 
1.90 
2.50 
3.15 
3.75 



5 .70 
1.05 
1.35 
1.70 
2.00 



1.60 
1.75 
2.00 
2.00 
2.25 
2.50 
2.75 
3.25 
3.50 
3.50 



$4.30 
5.35 
7.00 
10.50 
14.00 
17.50 
20.50 



5 .90 
.90 
.90 
1.00 
1.15 
1.20 
1.30 
1.30 
1.50 
1.55 
1.70 
1.70 
1.70 
1.80 
1.90 
1.90 
2.25 
2.90 
3.25 
3.50 
3.50 
4.00 
4.70 
5.20 
6.00 
6.65 
6.65 



Gross. Gross. 



$8.25 
10.20 
13.00 
20.00 
27.00 
34.00 
40.50 



Cabinet Seconds 1.40 

4x5 Seconds, trimmed 1.25 

Special cut sizes at proportionate 
prices on orders of a dozen or more 
amounting to $1.00 list or more. 



214 

2^ 

2/2 

3 

3^ 

3^ 

2^ 

2K 

3^ 

314 

4 

3% 

378 

4 

4^4 
5 
5 
3^ 

6 

7 



X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 

X 8 
xl2 

X 7 



314 

3/2 

454 
4 

3^2 

4^ 
4% 

7 

6 
5 

51^ 

57/8 

6 

6J^ 

7 



71 
8 
9 
10 
11 
14 
16 
18 
20 



8 

8/ 
9 

9/2 



X 
X 
X 
X 

X 10 
xll 
xl2 
xl4 
xl7 
x20 
x22 
x24 



Seconds 



)ozen 


Yz Gross. 


Gross. 

$ .75 

.75 

.90 

.90 

.95 

1.05 

1.05 

1.20 


Is 




1.25 
1.35 
1.35 
1.35 
1.10 
1.50 
1.50 
1.80 


5 .25 


$ 1.20 


. 2.30 


.30 


1.35 


2.60 
2.80 


.30 


1.50 


2.80 


.35 


1.65 


3.15 


.40 


2.00 


3.75 


.45 


2.20 


4.15 


.50 


2.45 


4.70 


.55 


2.80 


5.30 


.65 


3.45 


6.60 


.80 


4.25 


8.15 


1.00 


5.25 


10.00 


1.50 


7.90 


15.00 


2.00 


10.50 


20.00 


2.50 


13.10 


25.00 


3.00 


15.75 


30.00 



Solio Paper in Rolls 



Kresko Paper in Rolls 





10 ft. 

Rolls. 


10 yd. 
Rolls. 




10 ft. 
Rolls. 


10 yd. 
Rolls. 


20 inches wide - 


- $1.25 


$3.75 


20 inches wide - 


- - $1.00 


$3.00 


M) inches wide - 


- - 2.50 


7.50 


40 inches wide 


- 2.00 


6.(K) 



Trade discount 30%, 



'IVade discount 30%. 



KODAK TRADE CIRCULAR. 7 

Post Cards Velox Backing Paper 

TT 1 10 yd. rolls, 20 ins. wide, per roll $2.75 

10 yd. rolls, 40 ins. wide, per roll 5.50 

Dozen. Yz Gross. Gross. 500 

$ .30 $1.50 $2.90 $7.50 I" ^^^ cut sizes and in rolls the same 

stock as single weight Velox, price 
„ ,. 50% of the list price of Velox, odd 

SollO ,- ^ J • A r 

hgiires to end in or 5. 

Doz. 1 Doz. Yz Gross. (iross. 500 

$ .20 $ .30 $ .90 $1.70 $1.10 Solio Backing Paper 

10 yd. rolls, 20 ins. wide, per roll $2.25 
^^^ 10 yd. rolls, 40 ins. wide, per roll 4.50 

$ .25 $ .40 $1.05 $1.85 $1.73 ^ i, • j • ,i • 

In all cut sizes and in rolls, price 

TlrowniP Post Tards ^^^'^' °^ ^^^ ^^^^ P"^^ °^ ^°^^° Paper, 

Brownie Post Cards ^^^ ^gnvt^ to end in or 5. 

Doz. Gross. Gross. 500 Trade discount 30%. 

Velox $.20 $1.10 $2.15 $5.C0 

^«^^« ^^ -^^ ^-^^ ^-^"^ Change in List as follows: 

p. M. C. Bromide Artura Papers 

J^o^. ^^^^^n '^'A\T- ,S'\T- JJ^^r Artura Iris, Grade A, Regular Weight. 
$ .25 $ .40 $1.25 $2.40 $6.15 ' j fe & 

Y2 Gross. Gross. 

4x6 $1.25 $2.25 

Double Post Cards 

Artura Iris, Grades B, C, D and E, 

Doz. Gross. Gross. 500 Double Weight 

Velox . . $ .60 $3.00 $5.80 $15.00 y ^ ^ 

Solio ... .40 1.80 3.40 8.80 ^^g ^.^'.T' "ll'll 

Azo .... 2.10 3.70 9.50 ^ "" ^ ^^'^^ ^^'^^ 

Trade discount 30%. Artura Carbon Black, Regular Weight 

J4 Gross. Gross. 

Charge for Special Printing on ^ ^ ^ $ -95 $170 

Post Cards Artift-a Carbon Black, Double Weight 

When ordered in lots of not less j^ Gross. Gross. 

than 1,000, the name and address or ^^g $125 $2 25 

souvenir line will be printed on end, ^a , ,• -^r^^ 

top or bottom of cards at the following Trade discount 30%. 

prices: 

First 1,000 $1.50 net Aristo Platino 

Subsequent lots, per 1,000 50 " Do^en Y2 Gross. Gross. 

4x6 $ .30 $1.35 $2.40 

Backing Papers Commercial A r is to Platino is dis- 

^ , . ^ continued and will not be supplied in 

Azo Backmg Paper ^^^ ^^^^^^ 

10 yd. rolls, 20 ins. wide, per roll $2.25 

10 yd. rolls, 40 ins. wide, per roll 4.50 Aristo Gold Paper 

In all cut sizes and in rolls, other ^^^ Gross. 

than 20 or 40 inches wide, the price ^ ^ g $ 30 $2 40 

will be 72% of the list price of Azo 
Paper, odd figures to end in or 5. Trade discount 25%. 



If it isn't an Eastman, 

It isn't a Kodak 



n 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVL, No. 7 



TORONTO, CANADA 



November, 1919 



A Slogan 
Xhiat Kits Your Case 

Unquestionably the greatest ad- 
vertising slogan ever coined was 
born of necessity and abandoned 
from policy: ''You press the hut- 
ton; we do the rest." 

When the Kodak was first adver- 
tised, the camera itself was simple, 
but the finishing methods were 
difficult. To make this new thing 
a success we had to provide a means 
for finishing the pictures. There 
were then no photographic finishers 
and professional photographers did 
not care to bother with paper film, 
or stripping film. The transpar- 
ent film had not then made its 
appearance. 

With the simplification of these 
methods, or processes, a new busi- 
ness was conceived. The dealers 
started finishing departments. We 
had no desire to compete in this 
and so we practically stopped ad- 
vertising that end of our business. 
And as a result our finishing 
department has been run for nearly 
twenty-five years with the sole 



object of providing a place for sub- 
jecting our goods to a practical 
test and of trying out new methods 
which could be passed on to the 
trade. And to-day there are a 
number of finishers who develop 
more negatives and make more 
prints than we do. 

In those early days the amateur 
could not "do the rest." But as 
it became easy for the amateur to 
do his own developing and finish- 
ing, we wanted him to know that 
he could do it and it seemed unwise 
for us, or for our dealers, to use a 
slogan that could possibly give him 
an impression that the finishing 
was difficult. 

Advertising has changed the 
minds of the public and now it is 
a generally accepted fact that pho- 
tography is simple all the way, by 
the Kodak system. And so this 
old slogan which ushered in the 
birth of amateur photography is 
again a good one. Not for us, 
however, but for the Kodak dealer 
who has a department for amateur 
finishing, and he is welcome to 
use it. 



KODAK TEADE CIRCULAR. 



Futuire Deliveries 

Manufacturing conditions are 
still a bit unstable, but we are 
making every possible effort in the 
way of added space and equip- 
ment, to speed up production so 
that deliveries may be made 
l)romptly, and so keep up with the 
fluctuating prices made necessary 
by present market conditions. 

As it is, orders can be accepted 
only as subject to the prevailing 
prices on the dates on which we are 
in position to make delivery. 

This will apply ^Iso in instances 
where dealers order goods for the 
following month's account. 

All prices depend on conditions 
beyond our control, and are sub- 
ject to change at any time. 

Corrections 

As getting out the ''Extra" 
Trade Circular last month was a 
rush job from typewriting the 
"copy" to putting them in the mail 
sacks, we know you will excuse a 
few errors, so please make the fol- 
lowing corrections : 
Velox, Single Weight: 

14x17 V> gross $13.40 

16x20 '' '' 17.85 

18x22 " '' 22.35 

20x24 '' '' 26.80 

Discount, 30%. 
P. M. C. Bromide, Double Weight, 

V_. gross, 10 X 12 $ 9.40 

P. M. C. Bromide, Double Weight, 
in rolls: lO-ft. roll, 40 inches 

wide, should be 5.30 

P M. C. Bromide, Double Weight, 
in rolls: 10-yd. roll, 40 inches 

wide, should be 15.90 

Eastman Bromide Single Weight, 

Vj gross, 17 X 20, should be. . . 23.65 
Eastman Bromide, Double Weight, 

18 X 22, doz 6.55 

Vj gross 34.45 

1 gross 65.65 

Artura Aegis, 4x6, should be included 
with Artura Iris, Grades B. C. D and 
E, Double Weight. 



Advanced in Price 

Kodak Portrait Attachments, 
listed on pages 32 to 34 of the 
1919 Price List, have been ad- 
vanced in price as follows : 
Kodak Portrait Attachments : 
Nos. 0, 1, 2, 3, 4, 5, 6, 7, 8, 9, 
10 and 13 ....$ .75 

Discount, 33i/^%. 

Lens and Shutter equipment for 
View Cameras : 

5 x 7 E. E. Lens and Unicum 

Shutter $18.00 

6^/4 X 8% E. E. Lens and Unicum 

Shutter 24.00 

6% X 81/^ Symmetrical Lens in 

Single valve shutter. . 30.00 
8 X 10 Symmetrical Lens in 

Single valve shutter. . 42.00 
8 X 10 Symmetrical Lens in 

Double valve shutter.. 42.00 

The Symmetrical lens in double 
valve Automatic Shutter can no 
longer be supplied. 



Correction 

The discount on Nepera Solution 
in % gallon bottles listed on page 
44 of the 1919 Condensed Price 
List is 25%. 



Frlce Advance 
Sheets 

We will supply, upon request 
only, the ''Advance in Price" leaf- 
lets for the Kodak and Premo lines 
dated September 15, 1919, for deal- 
ers to insert in such Kodak and 
Premo Catalogues as they have on 
hand. 

We will also supply, upon re- 
quest only, extra copies of the 
price advance sheets for Papers. 



KODAK TRADE CIRCULAR. 



^^rm^^ 



Her (Christmas 

Kodak 



RICHARD ROE & CO. 

Kodaks and Supplies 
1201 Tripod Ave. 




The New Christmas Street Car Card No. 759. 



F*rlce Redtactions 

Tozol. listed on page 44 of the 
1919 Price List, was, on October 31, 
reduced in price as follows : 



Xozol 



1 ounce bottle, 

1/4 lb. " . 



i .84 
2.85 
5.50 

10.75 



Discount, 33^%. 

Elon, listed on page 43 of the 
1919 Price List, was, on October 31, 
reduced in price as follows : 







Elo 


n 






1 ounce 


bottle 








. . $ 1.45 


y* lb. 


< i 








5.45 


V2 " 


Disc 








. . 10.70 


1 '' 








. . 21.00 




ount, 


33 


/3%. 








Jl 









Eastman Xhier- 
mometers 

Eastman Thermometers, listed 
on page 101 of the 1919 Price List, 
were, on Oct. 31, 1919, increased 
in price as follows : 

Eastman Thermometer $1.00 

Discount, 331%%. 



Eastman Bronriide 
Fabric 

The manufacture of Eastman 
Bromide Fabric has been discon- 
tinued and no more orders can be 
accepted. 



Kodak JVIetal Tripods 

Advance in Price. 

No. $5.00 

No. IC 6.50 

No. 1 7.25 

Discount increased to 33^%. 



Maintain the 
Customer's Enthusiasm 
With 

''Kodakery' — 

Get the Name on the 
Dotted Line 



KODAK TRADE CIRCULAR. 



Kxtra Blotter Rolls 

for IVIajestic F*rint 

Dryers 

Advance in Price. 

Extra Blotter Rolls for Majestic 
Print Dryers listed on page 99 of 
the 1919 Condensed Price List have 
advanced in price as follows : 

No. 1 $4.50 

No. 2 4.00 

No. 3 3.75 

Discount, 25%. 

Eastman Foctising 

Cap for Enlarging 

Cameras 

Advance in Price. 

Eastman Focusing Caps for En- 
larging Cameras listed on page 30 
of the 1919 Condensed Price List 
have advanced as follows : 

No. 1 $1.00 

No. 2 1.25 

No. 3 ' 1.75 

Discount, 25%. 

Eastman Dental 
Film Clips 

Advance in Price. 

Eastman Dental Film Clips listed 
on page 94 of the 1919 Condensed 
Price List have advanced as fol- 
lows: 

Price per dozen $1.50 

Discount, 25%. 

Ho^w IVEanjr ? 

The Kodak and Premo Winter 
Booklets are in preparation and will 
be sent as usual on request only. 
How many, please? 



Sodium Bisulphiite 

Reduction in Price. 

Sodium Bisulphite listed on page 
44 of the 1919 Condensed Price 
List has been reduced as follows : 

1 oz. bottle $ .13 

1^ lb. " 20 

y^ " " 25 

i '' " 40 

Discount, 33^%. 



Discontintaed 

Our stock of 5" Wooden Film 
Clips is exhausted, and as their 
manufacture has been discontinued, 
no more orders can be accepted. 



Eastman S^jvivel 
Printing Erames 

The Eastman Transparent Back 
Swivel Printing Frame 'has been 
discontinued and no further orders 
can be accepted. We can, however, 
still furnish the Eastman Swivel 
Printing Frame with solid back, 
listed on page 100 of the 1919 Con- 
densed Price List, at the following 
advanced prices : 

8x 8 $ 9.00 

10x10 10.00 

The 11x14 size is discontinued. 
Discount, 25%. 



You can sell 
sundries if you 
show and 
explain them. 



KODAK TRADE CIRCULAR. 




If^astmari Timer 
( Im.pro ved) 

The Eastman Timer (Improved) 
is similar in size and appearance to 
its predecessor. The improved 
model, however, has both a second 
and a minute hand which can be set 
by means of turn-keys. 

Eastman Timer (Improved) $5.00 

Discount, 331/^%. 



Nlajestic Print 
Dryers 

The Majestic Print Dryer is made 
by us in our own factory, but, ob- 
viously, we do not make the electric 
motor with which it is equipped. 
This is purchased from reputable 
manufacturers of electric motors 
and appliances, who, however, will 
give us no warranty or guarantee 
which we can pass on to our cus- 
tomers. 

Consequently, we cannot hold 
ourselves responsible for any de- 
fect which the motor may develop 
after it has been placed in service. 



Every 

collection of 
Amateur Prints 
should be 
housed in an 
Album. 

The logical time 
to arrange and 
mount them 
is during the 
long winter 
evenings. 

Show and talk 
Albums now 
while the time 
is opportune. 



KODAK TRADE CIRCULAR. 




KODAK TRADE OlECULAR. 




The Victory Loan 
1919 

Our employees have been living 
up to the reputation for ''going over 
the top" which they estabhshed in 
1918, when with an objective of 
Fifty-thousand Dollars a total of 
Ninety-one thousand five-hundred 
was subscribed. 

In the 1919 Victory Loan our oh 
jective was set at Sixty-five thou- 
sand Dollars, but when the sub- 
scription lists were finally closed we 
had piled up a total of One- 
hundred-and-five thousand five- 
hundred Dollars, entitling us to the 
Prince of Wales' Flag with two 
Crests. 



The picture on the left illustrates 
how the total subscriptions from 
day to day were graphically shown 
to the employees. 

In addition to the above, and 
quite distinct from the employees' 
efforts, the Company subscribed a 
quarter of a million dollars. 

A Victory Loan Parade was held 
in Toronto on November 8th and 
above we show our entry. Though 
designed and prepared at very short 
notice, it attracted considerable in- 
terest and was conceded to be one 
of the seven most attractive 
"floats" in the parade, which goes 
to show that the popularity of the 
''Kodak Girl," which was the theme 
of our display, is undeniable. 



KODAK TRADE CIRCULAR. 



ADVANCE IN PRICES 

Effective November 22nd, 1919, 

Graflex and Graphic Cameras and Accessories 



No. lA Graflex Camera without 

lens $102.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 31 126.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 2 113.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5 No. 14 132.50 

No. 3A Graflex Camera without 

lens 120.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 33 158.00 

Do., with B. & L. Kodak Anastig- 
mat Lens, F.6.3, No. 4 136.50 

Do., with B. & L. Tessar Lens, 

Series Ic, F.4.5 No. 15A.... 167.00 

S^A X 41/4 Auto Graflex without 

lens 85.00 

Do., with Kodak Anastigmat 

lens F.4.5, No. 31 111.00 

Do., with B. & L. Kodak Anastig- 
mat Lens, F.6.3, No. 2 99.00 

Do., wth B. Sc L. Tessar Lens, 

Series Ic F.4.5, No. 14 117.50 

4x5 Auto Graflex without lens. 99.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 32 129.50 

Do., with B. & L. Kodak Anastig- 
mat Lens, F.6.3, No. 3 112.00 

Do., with B. & L. Tessar Lens, 

Series Ic, F.4.5, No. 15 137.50 

5x7 Auto Graflex without lens. 127.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 34 177.00 

Do., with B. & L. Kodak Anastig- 
mat Lens, F.6.3, No. 5 155.00 

5x7 Auto Graflex with B. & L. 
Tessar Lens, Series Ic. F.4.5, 
No. 16 188.50 

Auto Graflex Jr., without lens. 62.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 30 87.00 

Do., with B. &. L. Kodak Anastig- 
mat Lens F.6.3, No. 1 77.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 13 93.00 

Revolving Back Graflex Jr., 
without lens 99.00 



Do., with Kodak Anastig- 
mat Lens F.4.5, No. 32 $129.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 3 112.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 15 137.50 

314 X 5^2 Compact Graflex with- 
out lens 113.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 33 151.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 4 130.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. ISA 161.00 

5x7 Compact Graflex without 

lens 148.50 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 34 195.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5 173.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 16 207.00 

314 X 414 Telescopic R. B. Gra- 
flex without lens 134.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 32 160.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 3 143.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 15 168.00 

4x5 Telescopic R. B. Graflex 

without lens 148.50 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 33 182.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5 173.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 16 207.00 

314 X 414 Revolving Back Auto 

Graflex without lens 148.50 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 33 182.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5 173.50 

Do., with B. & L. Protar Lens, 

Series Vila, No. 10 216.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 15A 191.50 



KODAK TRADE CIRCULAR. 



9 



4x5 Revolving Back Auto Gra- 

flex without lens $169.50 

Do., with Kodak Anastigraat 

Lens F.4.5, No. 34 213.50 

Do., with B. & L. Kodak Anastig- 

mat Lens F.6.3, No. 6 207.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 17 272.00 

Press Graflex without lens 176.50 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 34 219.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5 198.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 16 231.50 

Home Portrait Graflex without 

lens 212.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 17 309.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 18 360.00 

Naturalist 's Graflex without lens 226.00 
Do., with B. & L. Telestigmatie 

Lens F.6.8 330.00 

Stereo Auto Graflex without 

lenses 226.00 

Do., with matched pair B. & L. 

Kodak Anastigmat Lenses 

F.6.3, No. 3 249.00 

Do., with matched pair B. & L. 

Tessar Lenses, Series lib F.6.3, 

No. 5 274.50 

No. Graphic Camera 63.50 

4 X 5 R. B. Cycle Graphic with 
R. R. Lens and Automatic 
Shutter 83.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 3, and 
Volute Shutter 124.00 

Do,, with B. & L. Protar Lens, 
Series Vila, No. 7, and Volute 
Shutter 169.50 

5 X 7 R. B. Cycle Graphic with 
R. R. Lens and Automatic 
Shutter 103.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5, and Vol- 
ute Shutter 164.00 

Do., with B. & L. Protar Lens, 
Series Vila, No. 10, and Vol- 
ute Shutter 207.50 

6 1/2 X 81/2 R. B. Cycle Graphic 
with R. R. Lens and Auto- 
matic Shutter 128.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 6, and Vol- 
ute Shutter 198.00 



8 X 10 R. B. Cycle Graphic with 
R. R. Lens and Automatic 
Shutter $164.00 

31/4 X 41/4 Speed Graphic with- 
out lens 78.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 31 105.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 2 93.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 14 111.50 

4x5 Speed Graphic without 
• lens 82.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 32 114.50 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3 No. 3 97.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 15 122.50 

31/4 x 51^ Speed Graphic with- 
out Lens 85.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 33 127.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 4 106.00 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 15A 136.00 

5x7 Speed Graphic without 

lens 99.00 

Do., with Kodak Anastigmat 

Lens F.4.5, No. 34 152.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 5 130.50 

Do., with B. & L. Tessar Lens, 

Series Ic F.4.5, No. 16 164.00 

Stereoscopic Graphic without 

lenses 141.50 

Do., with matched B. & L. Kodak 
Anastigmat Lenses F.6.3, No. 
3 175.00 

Do., with matched B. & L. Protar 

Lenses, Series V, No. 2 174.00 

Graflex Enlarging Camera 8 x 

10, without lens.* 48.00 

Do., with B. & L. Kodak Anastig- 
mat Lens F.6.3, No. 3 68.00 

F. & S. Finger Print Camera, 
complete with lens, shutter, 
two batteries, ten lamps and 
one double plate holder 47.00 

F. & S. Identification Outfit com- 
plete, including camera, Ko- 
dak Anastigmat Lens F.6.3, 
two magazines, stand, reflect- 
or, numbering device, height 
scale, background, cable and 
socket, without lamps 448.00 



10 



KODAK TRA.de CIRCULAR. 



Graflex Roll Holders: 

214 X 314 No. 50. . . $13.25 

314 X 414 No. 51 14.00 

3^ X 5V» No. 52 15.25 

4 x5 No. 53 15.25 

5 x7 No. 54 16.75 

Graflex Film Pack Adapters: 

2^ X 31^ $ 6.50 

31^x414 7.00 

4 x5 7.75 

3^x514 7.75 

5 x7 10^00 

Carrying Cases for Crown Tripods: 
No. 1 Imitation Walrus Fabri- 

koid $ 5.50 

No. 2 Imitation Walrus Fabri- 

koid 6.00 

No. 3 Imitation Walrus Fabri- 

koid 6.50 

No. 4 Imitation Walrus Fabri- 

koid 7.25 

No. 1 Sole Leather 7.25 

No. 2 Sole Leather 8.25 

No. 3 Sole Leather 9.25 

No. 4 Sole Leather 10.50 

Graflex Plate Holders: 

21^x314 $ 2.50 

314x414 3.50 

4 x5 3.50 

314 X 51/2 '. 3.50 

5 x7 4.75 

Graphic Plate Holders: 

314x414 $ 2.25 

4 x5 • 2.50 

314x51/2 2.50 

5 x7 2.75 

6I/2X8I/2 3.25 

8 xlO 3.50 

Graflex Magazine Plate Holders: 

214x314 $15.25 

314 X 414 • . 18-00 

4 x5 19.00 

3^x51/2 19.50 

5 x7 21.50 

4%x6V2 25.00' 

Graphic Portrait Film Holders: 

4 x5 $ 2.50 

5 x7 3.25 

eVaxSVa 3.50 

8 xlO 4.00 

Graflex Portrait Film Holders: 

4x5 $ 3.50 

5x7 5.50 



Graphic Sight Finders: 

314x414 $ 4.50 

314x51/2 4.50 

4 x5 4.50 

5 x7 6.25 

Graflex Color Plate Holders: 

214x314 $ 5.00 

314x4 5.50 

314x414 5.75 

4 x5 6.50 

314x51/2 7.00 

5 x7 7.75 

Crown Tripods: 

No. 1 $10.75 

No. 2 11.25 

No. 3 13.25 

No. 4 15.25 

Crown Tilting Tripod Top: 

No. 1.; $ 3.25 

No. 2 3.80 

No. 4 4.75 

Professional 9.50 

Crown Flash Lamp: 

Each $ 1.75 

Carrying Cases (Leather): 

lA Graflex $ 9.75 

3A Graflex 12.00 

3^ X 414 Auto Graflex 11.00 

314 X414 Auto Graflex and Mag- 
azine Holder 12.00 

4 X 5 Auto Graflex 12.50 

4 X 5 Auto Graflex and Mag- 
azine Holder 14.25 

5 X 7 Auto Graflex 18.50 

5 X 7 Auto Graflex and Mag- 
azine Holder 19.50 

Auto Graflex Jr 8.75 

Auto Graflex Jr. and Magazine 

Holder 11.00 

R. B. Graflex Jr 9.75 

R. B. Graflex Jr. and Magazine 

Holder 11.50 

3^ X 51/2 Compact Graflex 12.00 

314 X 51/4 Compact Graflex and 

Magazine Holder 13.00 

5 x7 Compact Graflex 17.00 

5 X 7 Compact Graflex and 

Magazine Holder $18.50 

314x414 Telescopic R. B. Gra- 
flex 12.50 

314x414 Telescopic R. B. Gra- 
flex and Magazine Holder 13.00 

4 X 5 Telescopic R. B. Gra- 
flex 15.25 



KODAK TRADE CIRCULAR. 



11 



4 X 5 Telescopic R. B. Gra- 

flex and Magazine Holder. . . . $16.25 

314x414 Revolving Back Auto 

Graflex 14.25 

31/4x41/4 Revolving Back Auto 

Graflex and Magazine Holder. 15.25 

4 X 5 Revolving Back Auto 

Graflex 17.00 

4 X 5 Revolving Back Auto 

Graflex and Magazine Holder. 18.50 

Press Graflex 22.75 

Press Graflex and Magazine 

Holder 24.00 

Stereo Auto Graflex 15.75 

Stereo Auto Graflex and Maga- 
zine Holder 17.00 

Home Portrait Graflex 22.75 

Home Portrait Graflex and 

Magazine Holder 25.00 

Naturalist 's Graflex 30.00 

Finger Print Camera 15.25 

Graphic Carrying Cases: 

No. Graphic $ 6.50 

314 X 414 Speed Graphic 11.00 

4 X 5 Speed Graphic 11.50 

3^ X 51/4 Speed Graphic •. 11.50 

5 X 7 Speed Graphic 14.75 

Stereo Graphic 15.25 

Carrying Cases for 6 Graflex Plate 
Holders: 

2^x314 $ 6.50 

31/4x41/4 7.00 

3^x5i/> 7.75 

4 x5 7.75 

5 x7 8.75 

Lens Boards: 

lA Graflex Camera $ .85 

3A Graflex Camera 1.00 

31/4x41/4 Auto Graflex Camera. 1.00 

4 x5 Auto Graflex Camera. 1.00 

5 x7 Auto Graflex Camera. 1.25 

314 X 5i/l> Compact Graflex 1.00 

5 X 7 Compact Graflex 1.25 

314x41/4 Telescopic R. B. Gra- 
flex 1.00 

4 X 5 Telescopic R. B. Gra- 
flex 1.20 

314 X414 Revolving Back Auto 

Graflex 1.00 

4 X 5 Revolving Back Auto 

Graflex ...... 1.20 

5 X 7 Press Graflex 1.25 

5 X 7 Home Portrait Graflex 1.30 

5 x7 Stereo Auto Graflex.. 3.25 



8 X 10 Graflex Enlarging Cam- 
era $ .65 

4 x5 R. B. Cycle Graphic. .75 

5x7 R. B. Cycle Graphic. .80 

61^x81/^ R. B. Cycle Graphic. l.OO' 

8 xlO R. B. Cycle Graphic. 1.00 

314 X 414 Speed Graphic 75 

4 X 5 Speed Graphic 1.00 

31/4 X 51/0 Speed Graphic 1.00 

5 X 7 Speed Graphic 1.20 

5 x7 Stereoscopic Graphic. 1.25 

Focusing Panels for Graflex Cameras: 

314x414 Auto Graflex Ground 

Glass Panel 3.65 

4 X 5 Auto Graflex Ground 

Glass Panel 4.50 

5 X 7 Auto Graflex Ground 

Glass Panel 6.00 

Auto Graflex Jr. Ground Glass 

Panel 3.25 

R. B. Graflex Jr. Ground Glass 

Panel 3.25 

314x514 Compact Graflex 

Ground Glass Panel.. 4.50 
5 X 7 Compact Graflex 

Ground Glass Panel.. 6.00 

Graflex Focal Plane Shutter for R. 
B. Cycle Graphic Cameras: 

4 x5 $32.50 

5 x7 35.00 

6I/0X8I/2 > 38.50 

8 X 10 42.00 

Supplementary Wide Angle Beds for 
Cycle Graphic Cameras: 

4 x5 $11.25 

5 X 7 12.50 

6I/.X8I/2 13.75 

8 X 10 15.00 

Prices for altering the backs of Speed 
Graphic Cameras to accept Graflex 
Holders, the price including focusing 
panel but no plate or film holder: 

31/4x41/4 $18.50 

4 x5 18.50 

31/4x51/. 18.50 

5 x7 19.50 

Extra Batteries for F. & S. Fing- 
er Print Camera No. 789, each. $ 1.15 

Extra Mazda Miniature Lamps, 

each .35 

Extra Mazda Miniature Lamps, 

per carton of 10 3.50 

Finger Print Developing Jar... 2.15 

Finger Print Developing Cage.. 2.15 



Discounts remain unchanged, 



12 KODAK TRADE CIRCULAR. 



To keep you posted 



The Kodak 
Trade Circular 



To keep your 
employees posted 



The Kodak 
Salesman 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI., No. 8 



TORONTO, CANADA 



December, 1919 



Getting ttie Right 
Start 

Quite frequently Kodak dealers 
send us copy they have prepared 
for their newspaper advertising, or 
chppings of the advertisements 
themselves, for criticism and sug- 
gestions — and we are always mighty 
glad to be of service. 

We see copies of Kodak dealers' 
advertisements from all sections of 
the country, and naturally keep in 
touch with what you are doing in 
the way of newspaper publicity. 

In glancing over a bunch of these 
clippings we were struck by how 
often the writer of the advertise- 
ment buried his best selling argu- 
ment, either by placing it at the 
end, when it should have come first, 
or else by employing some phrase 
as, a catch line set in large type 
that did not tie up directly with 
the proposition, and so in many 
instances was passed by, by the 
reader. 

Here is one appearing early iii' 
November, thusly : 

"Photographically speaking," (in 



very large type occupying two lines) 
''it's not too soon to be thinking 
of Christmas," (in small type). 
(Next Hue small type.) ''There is 
something about Kodak pictures 
that makes them fit right into your 
list of Christmas remembrances." 

After this follows an excellently 
worded and displayed suggestion 
for enlargements from Kodak neg- 
atives as Christmas gifts. 

It seems to us that this adver- 
tisement woulci have been strength- 
ened by omitting the big headline, 
"Photographically speaking," and 
starting the advertisement with, 
"Not a bit too soon to be thinking 
of Christmas." 

Then following with (in equally 
large type) "Kodak pictures just 
fit right into a list of Christmas 
remembrances ; they carry with 
them a bit of personal touch, and 
when made up into one of our De 
Luxe Enlargements, make a gift 
that forever vividly recalls happ)^ 
days." 

Here is one advertising high 
grade finishing : 



KODAK TRADE CIRCULAR. 



It reads this way : — "We're Just 
As Fussy" (in large type) "about 
the quality of developing and print- 
ing that we turn out as y'Oii would 
be if you were doing the work." 

Now this statement and the way 
it is displayed is alright, except 
that Air. Average Reader, when 
his eye lights on the line, "We're 
just as fussy," will be quite apt to 
mentally exclaim, "I don't care a 
tinker's whop-te-doodle-do wheth- 
er you are fussy or not," and pass 
up reading the rest of it. 

On the other hand if the adver- 
tisement started this way : — '7/ yon 
are fussy about the quality of your 
developing and printing, we want 
you for a customer, because we are 
the same way, etc." 

Now, you are talking from the 
reader's side of the fence instead 
of your own — ^^and that makes a big 
difference in attention - getting 
value. 

Now here is an example of a 
^ood headline : 

"Write Your Own History With 
A Kodak (two lines in large type) 
— (then in smaller type) "Keeping 
a diary is irksome and too often a 
diary is dull and colorless. But 
with a Kodak you can make an 
ever vivid record of your travels 
and adventures, of your joys and 
of your friendships. 

You'll enjoy taking the pictures, 
and as time goes on each snapshot 
will grow more and more dear to 
you." 

There is a real selling argument, 
properly introduced and propcrly 
presented. It will be read by more 
than the average number of readers 
— and it will sell goods. 

If you want to get the reader 
interested, talk from his side of 
the fence. 



Advanced, in Price 
Kodak: Trlnamlng Boards 

Listed on page 102 of the 1919 
Condensed Price List, have ad- 
vanced in price as follows : 

No. 1 $ .65 

No. 2 85 

Diseoimt, 25%. 

KodaU: Tvlotinting Tape 

Listed on page 98 of the 1919 
Condensed Price List, has advanced 
in price as follows : 

Kodak Mounting Tape, per 

100 ft. Eoll $ .35 

Discount, 40%. 

Kocuising Clothi 

Rubber Focusing- Cloth, listed on 
page 95 of the 1919 Condensed 
Price List, has advanced in price 
as follows : 

36" wide, per yard $1.35 

Discount, 25%. 




Let 

Kodak 

Tell the Christmas Story 

RICHARD ROE & CO. 
1001 TRIPOD AVE. 



KODAK TRADE CIRCULAR. 



Declaratioo of Value 

As our customers arc aware, our 
quotations of prices are all f.o.b. 
Toronto. When we deliver goods 
to the transportation companies, re- 
ceiving a receipt for same in good 
order, our responsibility is at an 
end. Any claim for loss or dam- 
age to the goods in the course of 
transit should be made to the Rail- 
way or Express Company con- 
cerned. 

We especially wish to draw at- 
tention to the fact that the express 
companies will assume no liability 
beyond the sum of fifty dollars in 
respect of any one shipment, unless 
value is declared at time of ship- 
ment. We have no authority to 
declare value, unless specifically in- 
structed to do so, on the particular 
order, because it entails extra ex- 
pense, over and above the usual 
express charges ; it may also mean 
delay in despatch because quite ob- 
viously the shipping department 
cannot compute the value and the 
invoice must be made out by the 
billing department before the goods 
can go forward. 

If you wish us to declare value 
on any particular shipment, instruct 
us to do so on the order and your 
instructions will be carried out, but 
we cannot bind ourselves to declare 
value on all shipments to one deal- 
er, unless each individual order 
carries such instructions. 



Kodakery Subscriptions 

On and after December 20th, all 
Kodakery subscriptions received 
will be held until after January 1st, 
1920. Obviously, so many cameras 
will be bought as Christmas presents 
that this is necessary if we are not 
to spoil the surprise. 



Three desirable 
qualities i7i any gift 
are — 

Pleasi7ig Appeaj^ance 
Usefulness 
Serviceability . 

Any one of the 
Kodak Albums will 
qualify under these 
heads. 

Put it up to your 
custome7^s. 



KODAK TRADE CIRCULAR. 




KODAK HEIGHT 

The white patch at the top of the picture is the Recreation Fi 



KODAK TRADE CIRCULAR. 
-1 




L|b|^«. rw^^^M^ ^\^, 




T^-^^sd 


H^lhi ' 


^^^^^^^^^^^^^V . .l..,^ 


W^^r — 


^^I^^HV^"*^^ ' ^ 



ROM THE AIR. 

khile the smaller area on the right Indicates the Tennis Courts, 



KODAK TRADE CIECULAR. 



To Save Your Time will entail no hard feelings on om- 
it is not uncommon for us to re- Thiisl • 

ceive a letter containing a check ^ " Baldwin Ont. 

for a previous invoice, an order Accompanying find our check 

for goods, a notification of goods No... .for dollars, covering your 

being returned for credit, a request invoice of 

for advertising matter and a query ^^_^_^q ^^^^^ ^^"^^ ^ ^"• 

regarding some technical problem. Baldwin Ont. 

Now, in a small organization As per your letter of , we are 

such a letter might not have to '■^^^"'f'^ '''^•.- ; ^^'"^ following 

pass through more than two hands, ^^^ 

perhaps one person could look John Jones & Co. 

after all of it. n-7-19 

But in a vast organization, such ^ , ^^ ^^ ^ Baldwin, Ont. 

as niirs it becomes a verv different ^^""^ "^ 25 Kodak Catalogues. 

as ours. It Decomes a very ainerent Electros Nos. 224A, 162B, 124A, 136(^ 

proposition; the letter is first john Jones & Co. 

opened and read in the mail room 11-7-19 

and marked for the various de- Baldwin, Ont. 

partments through which it has ^^^'^:^^^::^:^ "^'^ -'*'' 

to pass. John Jones & Co. 

It is as much to our interest as 11-7-19 

it is to yours to have your letter ^ 

handled by every department. Advanced in F^rice 

through which it has to pass, with x-r _« 

all possible speed. T- . 1 a^ r ^ ^r^^<^ 

Unusual coiiditions sometimes L'Sted on page 43 of the 1919 

. 1 , 1 1 , ,, 1 . , . Londensed Fnce List. 

unavoidably delay the letter in i oz. can $ .35 

some department, so in such case 14 ib. can 1.20 

the other portions of your letter ¥2 lb. can 2.30 

can not be attended to and ^ ^^' ^an 4.40 

answered until later. ^ ^^- ^^Tscount,* 33^3%. ••''•'' 

Now, there is a way to obviate 25 lb. lots assorted— Discount, 40%. 

these conditions, and to get all of^ 'Eastman Permanent 

your communications attended to Crystal F*yro 

with promptness, and that is to Listed on page 43 of the 1919 

write us a separate letter regarding Condensed Price List : 

each dififerent matter. 1 oz. bottle $ .44 

These letters can all be enclosed Yf J^- bottle 1.35 

in the one envelope and mailed. \^^' ^^[[}^ ^.55 

When received by us, each letter Discount,"33/3"%. 

can then be sent to its department In lots of 100 ozs. or niore, assorted, 

for immediate attention, and no 40%. 

j)art of your communication will The discount on Eastman Ther- 

have to wait its turn. mometers and Eastman Timers is 

These letters can be made brief, 25% and not 33 1-3% as shown in 

and the omitting of the usual error in the November Trade Cir- 

"courtesy" beginnings and endings cular. 



KODAK TRADE CIRCULAR. 



INDEX TO TRADE CIRCULAR, 1919 

The Numbers Indicate the Pages 



Advertising, Mar. 8; Apr. 1 ; June 2; 

June 6; July 1, 3; Aug. 1, 7; Oct. 3; 

Nov. 1, 2, 3; Dec. 1. 
Albums, Feb. 2; Mar. 3; July 2; Aug. 

7; Sept. 6; Oct. 2. 
Amateur Printer, Jan. 6. 
Blotter Rolls, Feb. 5; Nov. 4, 
Brownie Safelight Lamp, Jan. 5; Apr. 5. 
Brownies, Mar. 9; Sept. 10. 
Bullseye Trays, Mar. 3. 
Cable Release, May 4; June 6; Aug. 7. 
Calendars, Aug. 6. 

Carrying Cases, Mar. 4; July 4; Aug. 2. 
Chemicals, Jan. 6; Feb. 5, 8; Mar. 3; 

Apr. 6; May 3, 5; June 4; July 4; 

Aug. 2; Sept. 2; Nov. 3, 4; Dec. 6. 
Clips, Mar. 3, 4; Nov. 4. 
Correspondence, Dec. 6. 
Dry Mounting Press, Mar. 4; July 4. 
Etching Knife, Oct. 2. 
Ferrotype Plates, Mar. 3; Apr. 7. 
Film, Apr. 3. 
Filters, Jan. 3; Oct. 2, 5. 
Focusing Cap, Nov. 4. 
Focusing Cloth, Sept. 3; Dec. 2. 
Graflex Cameras, Feb. 5, 6; Mar, 9; 

Apr. 7; Nov. 8. 
Graphic, Feb. 5; Mar. 9; Apr. 7; July 

4; Nov. 8. 
Hydrometers, Jan. 3. 
Illuminator, Graflex, May 2. 
Kits, R. O. Holder, Jan. 6. 
Kodakery, June 4; Sept. 2; Dec. 3. 
Kodaks, Mar. 9; Sept, 9. 
Lamps, Candle, Aug. 7. 
Lenses, Feb. 5; May 6. 
Magnesium Ribbon, Oct. 7. 



Majestic Print Dryers, Jan. (j; Apr. 7; 

Sept. 3; Nov. 5. 
Mounting Tape, Dec. 2. 
Mounts, May 5; Sept. 3. 
Optipod, May 3, 
Papers, Oct., Extra; Nov. 2, 
Parcel Post Insurance, Mar, 1. 
Plates, Oct. 4. 
P. M. C. Bromide, Mar. 5. 
Portrait Attachments, July 2. 
Premos, Mar. 9; Sept. 10. 
Printing Frames, Feb. 5; Mar. 4; Apr. 

5; Nov. 4. 
Research Laboratory, Apr. 2. 
Roll Holder, Mar. 3, 
Scales, Aug. 7, 
Shipments, Mar, 2; Dec. 3. 
Snapshot Frames, June 6; July 6. 
Spotting Colors, Feb. 8. 
Squeegees, Jan. 3; Mar. 4. 
Strong, Henry A., Aug. 4. 
Tacking Iron, Mar. 4. 
Tanks, Apr. 5; July 4; Sept. 6; Oct. Q> 
Thermometers, Nov. 3; Dec, 6, 
Timer, Nov. 5; Dec. 6. 
Toronto Exhibition, Sept, 4, 5, 
Trays, Mar, 3. 
Trimming Boards, Dec. 2. 
Tripod Adapter, May 5. 
Tripods, Mar. 4; Nov, 3, 
Velox Water Color Stamps, Jan, 6; Sept, 

6. 
Victory Loan, Nov. 6, 7. 
View Cameras, Mar, 9; Sept, 12. 
Waterproofing Wood, Apr. 4. 
Wratten Lamps, Apr. 5. 
W. & W. Publications, Apr. 4. 
W. & W. Safelight, Apr. 5; July 3, 
X-Ray Film, May 3, 
X-Ray Plates, Sept. 12. 



KODAK TRADE CIRCULAR. 



,jiMP^ 




There is the joy of getting a 

KODAK 

/or Christmas 

— and then the fun of using it that day 
— and all the days to come. 

You will find our store replete with gift 
suggestions. We have made a special 
effort to have things to sell for Christmas 
that people would like to get for Christmas. 

Kodaks from $10,^0 up. 

RICHARD ROB & SON. 

12 Tripod Crescent 



Double Col. Cut No. 120A. Single Col. Cut No. 120B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVr., No. 9 TORONTO, CANADA January, 1920 



Advance in Prices of Mounts 





THE DUOTONE FOLDER 




No. 


For Prints 


Per 100 


Per 50 







1^x2/2 


$4.50 


$2.35 




1 


2J4x3^ 


5.25 


2.75 




lA 


2yix4j4 


5.75 


3.00 




2C 


2^x4% 


■ 6.25 


3.25 




3A 


3^x5^ 


6.75 
INSLIP 


3.50 




No. 


For Prints 


Per 100 


Per Doz. 


Per Half-Doz, 


A 


3>4x5/2 


$6.50 


$ .95 




1^ 


4>4x63^ 


6.75 


1.00 




C 


5 x7 


6.75 


1.00 




D 


• 6/2x8/2 


9.00 


1.30 




E 


6 xlO 


9.00 


1.30 




F 


8 xlO 


11.00 


1.60 




G 


10 X 12 


17.00 




$1.30 


H 


8 xl4 


17.00 




1.30 


J 


11 xl4 


23.00 




1.75 


K 


5 x8/ 


7.25 


1.00 




L 


7 xl2 


16.00 




1.30 


M 


7 xll 


14.00 


2.00 





KODAK TRADE CIRCULAR. 



• 




DRIMOUNT 






No. 


For Prints 


Per 100 


Per Doz. 


Per Half-Doz. 


A 


3y4K5y2 


$3.50 


$ .55 




B 


4y4K6y2 


3.65 


.55 




C 


5 x7 


3.65 


.55 




D 


6^x8^ 


4.85 


.70 




E' 


6 xlO 


4.85 


.70 




F 


8 xlO 


6.50 


.95 




G 


10 xl2 


9.50 




$ .75 


H 


8 xl4 


9.50 




.75 


J 


11 xl4 


13.00 




1.00 


K 


5 x8^ 


4.00 


.60 




L 


7 xl2 


8.50 




.65 


M 


7 xll 


8.00 


1.20 








THE ELDON FOLDER 




No. 


For Prints 


Per 100 


lO 




1 


2^x3^ 


$5.50 


?^ 




lA 


• - 21^x4^ 


6.00 




2C 


2%x4^ 


6.50 






3A 


3%K5y2 


7.00 








LAGOON 






No. 


For Prints 


Per 1000 


Per 100 


Per 50 


Brownie 


2^x2^ 


$13.00 


$1.40 


$ .75 


1 


2^x3^ 


15.00 


1.60 


.85 


lA 


23^x4^ 


19.00 


2.00 


1.05 


2 


3^x35^ 


19.00 


2.00 


1.05 


3 


3^x4j4 


23.50 


2.50 


1.30 


2C 


2^x4% 


25.00 


2.75 


1.45 


3A 


3^x5^ 


27.50 


3.00 


1.55 


4 


4 x5 


25.00 


2.75 


1.45 


4A 


4^x6^ 


38.00 


4.00 


2.05 


5 


5 x7 


42.00 
REMINGTON 


4.50 


2.30 


No. 


For Prints 


Per 50 


Per Doz. 




391 


5 x7 


$3.50 


$1.00 




392 


6^x83^ 


4.75 


1.30 




393 


8 xlO 


6.00 


1.60 




394 


6 xlO 


. 6.00 
RIDGEWAY 


1.60 




No. 


For Prints 


Per 1000 


Per 100 


Per 50 


1 


2^x3^ 


$35.00 


$3.75 


$1.95 


lA 


2^x4^ 


38.00 


4.00 


2.05 


3 


3^x4>i 


44.00 


4.50 


2.30 


2C 


2^x4^ 


46.00 


4.80 


2.45 


3A 


sVa X 5y2 


47.50 


5.00 


2.55 


4 


4 x5 


52.50 


5.50 


2.80 



KODAK TRADE CIRCULAR. 



VIEW 



No. 


For Prints 


Per 1000 


Per 100 


Per 50 





lfix2^ 


$10.00 


$1.10 


$ .60 


1 


2^x3^ 


13.00 


1.40 


.75 


lA 


2^x454 


16.00 


1.75 


.95 


2 


5^x3^ 


16.00 


1.75 


.95 


3 


3^x434 


19.00 


2:00 


1.05 


3A 


3J4x5^ 


23.00 


2.40 


1.25 


4 


4 x5 


21.00 


2.25 


1.20 


4A 


4^x6^/4 


31.00 


3.25 


1.70 


5 


5 x7 


35.00 


3.65 


1.90 


1 Panoram 


2^x7 


22.50 


2.35 


1.25 


4 


3^/^x12 


40.00 
VISTA 


4.25 


2.20 


No. 


For Prints 


Per 50 


Per Doz. 




381 


5 x7 


$2.85 


$ .75 




382 


6>4x8j^ 


3.50 


.90 




383 


8 xlO 


4.25 
WOODMAT 


1.05 




No. 


For Prints 


Each 






1 


2^x3^4 


$ .08 






lA 


2^x454 


.09 






3 


354x4^ 


.10 






3A 


3^x55^ 


• 11 






4 


4 x5 


.11 
WOODMERE 






No. 


For Prints 


Per 50 


Per Doz. 




401 


5 x7 


$3.50 


$1.00 




402 


6^x8^ 


4.75 


1.30 




403 


8 xlO 


5.75 


1.50 





No change in discount. 

The manufacture of the Riverview Mount has been discontinued and no 
more orders can be accepted. 



To save your time 
enthused — Fill out 
scription blanks. 



— to keep the beginner 
the ''Kodakery" sub- 



KODAK TEADE CIECULAB. 



Price Changes — Apparatus and 
Sundries 



The following goods were, on 
December 23rd, 1919, advanced in 
price, as follows : 

COMBINATION BACKS: 

(Page 30, 1919 Condensed Price List) 
(For Use of Glass Plates in Kodaks) 

Combination Back for No. 3 F. P. 
K. for Double Plate Holders $4.50 

Do., for No. 3 Special Kodak for 
Double Plate Holders ........ 5.00 

Do., for No. 3A F. P. K. for Film 
or Double Plate Holders (3^4^ 
5^) 4.50 

l^o., for No. 3A Special Kodak 
for Film or Double Plate 
Holders (3^x5>^) 5.50 



EASTMAN FILM DEVELOPING 
CLIPS: 

(Page 94, 1919 Condensed Price List) 

3>2-inch, per pair $ .45 

5-inch, per pair 60 

Discount, 25%. 

Do., 3^-inch Film in quantities of 50 
pairs or more without boxes, 33^%. 

KODAK DOUBLE PLATE 
HOLDERS: 

(Page 35, 1919 Condensed Price List) 

For No. 3 F. P. Kodak (3^x4'4) $1.75 

For No. 4 Bullet Special (Model 

C), No. 4 Cartridge Kodak, 

No. 4 Eastman Plate Camera, 

No. 4 Screen Focus Kodak, or 

No. 4F. P. K. (4x5) 1.75 

For No. 3A Folding Pocket or 
No. 3A Special Kodak (3%x 

5y2) 1.75 

For No. 4A Kodak (4%x6y2) . . . 2.00 
For No. 5 Cartridge Kodak (5x7) 2.00 



PRINTING FRAMES: 

(Page 100, 1919 Condensed Price List) 
Kodak Auto-Mask $1.50 

Discount, 25%. 

Kodak "Maskit" 3^x4^ •• . .55 

Do., 3>^x5K 60 

Do., 5x7. 70 

Discount, 33i<^%. 
100 assorted, "Maskit" only, 40%. 

Eastman, 3^x3^ 

Do., 3%x4% 

Do., 3^4x51^... 

Do., S^xSy, for plates 

Do., 4x5 

Do., 5x7. 



.35 
.35 
.35 
.40 
.35 
.45 



Discount, 40%. 



Discount. 30%. 



Eastman, 3>^xl2, for No. 4 Pan- 
oram Kodak 1.00 

Do., 2^x7, for No. 1 Panoram 
Kodak 55 

Discount, SSysZ. 

Stereo Kodak Self-Transposing 4.00 

Discount, 25%. 

PRINT ROLLERS: 

(Page 101, 1919 Condensed Price List) 

Kodak Print Roller, double 6- 

inch $1.15 

Flexo Print Roller, single, 4-inch .35 

Discount, 25%. 

Eastman Print Roller, single... 5.25 
Eastman Print Roller, No. 1, 
double 5.75 

Discount, 25%. 

KODAK CANDLE LAMP: 

(Page 88, 1919 Condensed Price List) 

Each $ .40 

Discount, 40%. 
Do., 50 or more, 50%. 



KODAK TRADE CIRCULAR. 



PREMO PLATE HOLDERS: 

(Page 36, 1919 Condensed Price List) 

2^x3^ (Single) $ .75 

3^x4^ 1.50 

3^x5H ' 1.50 

4x5 1.50 

5x7 1.75 

6Hx8H 2.00 

Discount, 30%. 

POTASSIUM BROMIDE GRANU- 
LAR: 

1 oz. can $ .17 

% lb. can 45 

^ lb. can 75 

1 lb. can 1.35 

Discount, 25%. 

Advance in Price 

"Ho^w to ^Malce Good 
F»lctTjires" 

(Page 92, 1919 Condensed Price 
List). 

Rnglish or French Editions, per 
copy $ .50 

Discount, 33H%. 



Specify Voltage and 
Current 

To insure successful operation 
it is absolutely necessary that the 
voltage and current be specified 
when ordering Dry Mounting 
Presses and Electrically Heated 
Tacking Irons. 

This information can always be 
obtained from the customer's local 
lighting company. 



I 



Every Christmas Kodaker is a 
new customer for some dealer 
— Get your share of this new 
business— Show the Sundries. 



Your 

Finishing 

Department 

Will it be able to 
operate at maxi- 
mum efficiency 
during the coming 
season? 



Now is the time to 
get that new equip- 
ment installed 
which you need. 



KODAK TRADE CIRCULAR. 




The 

Kodak Album 

will be a source of interest for all the 
years to come. 

RICHARD ROE & CO., 

50 Tripod Avenue 



Single Column Cut, No. 122B. 



Double Column Cut, No. 122A. 



KODAK TEADE CIKCULAR. 



A NeA?Nr Album 

The Balmoral, Westminster and 
Glendale Albums which we placed 
on the market some time ago have 
met with such approval that it has 
been decided to introduce another 
album, possessing the same features 
of make-up of the three mentioned, 
but having a superior covering. 

This new album is called the 
''Kingsway." The cover is of heavy 
genuine hand-finished leather, show- 
ing the natural grain and a choice 
of the following colors is offered — 
Russett Brown, Olive Brown, Light 
Grey and Dark Grey. 

Built on the loose-leaf plan, each 
album comes with 50 black leaves 
secured with a cord of proper color 
to harmonize with the cover, 

XHK PRICE 

THE KINGSWAY ALBUM. 

Russett Brown, Olive Brown, Light 
Grey or Dark Grey. 

No. Size of leaves Each 

A 5y2K 7 $3.50 

B 7 xlO 5.50 

Specify color of cover when ordering. 
Extra leaves, per package of 12: 

A $ .18 

B 25 



Discount 40% 



Assorted lots of $50.00 or more 
(which may include the Apollo, Bal- 
moral, Forum, Glendale, Tiber or 
Westminster) 40% and 10%. 

Do., $100.00 list or more 40%, 10% 
and 10%. 

ELON. 

Listed on page 43 of Condensed 
Price List. 

Reduction in Price. 

1 oz. bottle $1.05 

J4 lb. bottle 3.95 

yi lb. bottle 7.65 

1 lb. bottle 15.00 

Discount 33Ys7o. 



EASTMAN PORTABLE BACK- 
GROUNDS. 

Listed on page 91 of 1919 Condensed 
Price List. 
Advance in Price. 
Plain White, Black or Grey, size 

4x5 feet $5.00 

Discount 25%. 



Xhie Ri^ht Way 

Retail store advertising in the 
newspapers is planned and written 
with the idea of bringing business 
to some particular store. 

Sometimes, however, you will 
find Kodak dealers advertising to 
help their competitors. 

They usually go about it some- 
thing like this : "We handle only 
Eastman Kodaks," or ''A full Hne 
of Eastman Kodaks." 

Now, we'll have to admit that 
Kodaks are Eastman Kodaks, but 
when a dealer says in his advertis- 
ing "Bastman Kodaks," right away 
the reader gains the impression 
that there are Kodaks other than 
the Eastman variety, which is ex- 
actly opposite to the idea the dealer 
wishes to convey. 

Advertise ''Kodaks" not— ''East- 
man Kodaks," and make use of the 
phrase, "If it isn't an Eastman, it 
isn't a Kodak." 

We have spent thousands and 
thousands of dollars in advertising 
the fact that "Kodak" is our reg- 
istered and common law trade 
mark, and that it can not be rightly 
appHed except to goods of our 
manufacture. And in this adver- 
tising we have almost invariably 
included the phrase, "If it isn't an 
Eastman, it isn't a Kodak." 

In a number of the January 
magazines, with a combined cir- 
culation approaching fifteen mil- 
lion readers, an advertisement is 
running emphasizing this fact. 



KODAK TRADE CIRCULAR. 



mm€40 




Every outdoor 
sport invites your 



Kodak 



RICHARD ROE & CO., 
50 Tripod Ave. 



Single column cut 131B. Double column cut 131A, 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVT.. No. 10 



TORONTO, CANADA 



February, 1920 



YOU KEEP HALF 

Kodakery Subscriptions — From Those Not 
Entitled To It On a Free Basis— At Sixty Gents 
a Year — Thirty Gents For You and Thirty Gents 
For Us. 



There is nothing that breaks the 
heart of the average person like 
<Jiggi"g down into his pocket and 
paying for something that he has 
once had for nothing. If yon 
don't believe this just watch an 
ex-newspaper man fondly fondle 
the money he passes through the 
window at the box office when he 
is buying the theatre tickets that 
he used to get free. Or better 
still, look at the pain on the face 
of the former railroad employe 
when he purchases a mileage book. 
Both of them are to be commiser- 
ated. Nothing but dire neces- 
sity or a great longing woukl make 
said reporter or said railroad man 



part w^ith hard - earned cash for 
those bits of pasteboard that used 
to come freely for the asking. It 
hurts. 

All of which seemingly irrelevant 
matter leads up to the fact that 
Kodakery has nearly one thousand 
paid subscribers. That many peo- 
ple who received the little maga- 
zine for nothing for a whole year, 
wanted it so badly that without 
any urging they sent in their 
money so rfiat they could continue 
to read it. 

We must be making the right 
kind of a magazine or these people 
would not be sufficiently interested 
to subscribe. If we can get one 



KODAK TRADE CIRCULAR. 



thousand paid subscribers without 
any kind of a selling campaign, we 
can get many times one thousand 
with your co-operation — and at a 
double profit to you. 

Our plan is not in any way to 
interfere with the present method 
of sending Kodakery free for one 
year to those purchasers of our 
amateur cameras, who fill out and 
send in to us the subscription 
blank which is a part of every 
manual. 

But there are thousands of ama- 
teur photographers in Canada who 
are not entitled to Kodakery free 
under our offer. We want these 
people as paid subscribers. The 
magazine will be worth the money 
to them ; it will be worth more 
money to you and to us from an 
advertising standpoint if they pay 
for it. 

The plan is to make the sub- 
scription price Sixty Cents a year 
with a discount of fifty per cent, 
to Kodak dealers who secure the 
subscriptions. All this will mean 
far more to you than the thirty 
cents you make on the subscrip- 
tion. It will mean that for every 
subscription you take, the little 
magazine will be stimulating inter- 
est for you twelve times a year. 
It is because it has shown its worth 
under the original plan of distribu- 
tion that we want to increase the 
subscription list even though such 
increas-e means a big added ex- 
pense to us. For every thirty cents 
we receive from you on this offer, 
we will spend over fifty cents in 
printing and mailing the magazine. 

Some sayer of business saws has 
remarked that "new customers are 
the life blood of business." True, 
but new customers cost so mtich 
to get that it is worth while to 
spend money to keep them — and 



we know of nothing we can do 
that will do more toward keeping 
alive their interest in photography 
than supplying the amateurs with 
an illustrated monthly magazine 
that will help them make better 
pictures and constantly suggest to 
them new ways in which they can 
make their cameras add to their 
pleasure. 

Kodakery sells film and sun- 
dries — frequently it makes the 
Brownie user a Kodak purchaser, 
and the Kodak purchaser a Graflex 
purchaser. It may not make many 
new customers, but it does increase 
the business from the old cus- 
tomers. 



Getting Ready for 
Business 

Those dealers who do developing 
and finishing themselves or who are 
contemplating doing so this coming 
season, will find it to their advan- 
tage to go over their equipment 
carefully now, so as to have every- 
thing in shape for the busy months. 
Usually any attempt to make 
changes and alterations when the 
number of rolls received daily ])c- 
gins to climb results in so much 
commotion and annoyance that the 
efficiency of the work people is 
greatly diminished. 

It will be good economy, and pay 
in the long run to install the best 
equipment the business can afford, 
for this will promote smooth work- 
ing and the pro^mpt turning out of 
work without hurry. 

Above all, see that the work- 
rooms are well and efficiently light- 
ed. Nothing is better than Wrat- 
ten Safelights, of proper series for 
the work in progress. They give 
the greatest permissible volume of 
light consistent with safety. 



KODAK TRADE CIRCULAR. 



Advance in F*rlce 

SPECIAL ROLL HOLDER FOR 
PREMO No. 12: 

Listed on page 37 of the 1919 
Condensed Price List: 
Special Roll Holder for Premo 

No. 12 $15.00 

Discount, 30%. 

MAPLE LEAF TRAYS: 

Listed on page 102 of the 1919 
Condensed Price List 

3A, shallow 
4x 6 



5x7 
8x10 
11 xl4 
14x17 
16x20 
20x24 



Discoui 



$0.50 
.90 
1.25 
2.00 
4.75 
6.25 
7.25 

16.00 



t, 40%. 



I 



KODAK LEATHER DRESSING: 

Listed on page 44 of the 1919 
Condensed Price List : 
Per 16 oz. can ... . $1.25 
Discount, 25%. 

F. & S. IDENTIFICATION 
OUTFIT: 

These Outfits, listed on page 20 
of the 1919 Condensed Price List, 
are advanced as follows : 

F. & S. Identification Outfit, in- 
cluding Camera, Kodak An- 
astigmat lens, /.6.3. two mag- 
azines, stand, reflectors, num- - 
bering device, height scale, 
background, cable and sock- 
ets, without lamps . . $450.00 
Discount, 32%. 

POTASSIUM BROMIDE 
GRANULAR: 

Listed on page 43 of the 1919 
Condensed Price List: 

1 oz. can $ .18 

Ya lb. can 47 

i^ lb. can 80 

1 lb. can 1.50 

Discount. 25%. 



KODAK ALBUM: 

Listed on page 12 of the 1919 
Condensed Price List : 
"A" 50 leaves, 43^ x 7 . . . $4.25 
"B" 50 leaves, 7x11. . . 6.50 

No change in discount. 

CORRECTION: 

On page 7 of the January 
edition of i\\Q Trade Circular the 
price of the *'B" Kingsway Album 
was erroneously given as $5.50 each. 
The correct figure is $5.00. Please 
make the necessary correction. 

EASTMAN ENLARGING 
OUTFIT: 

Listed on page 15 of the 1919 
Condensed Price List: 

Including 500 Watt Nitrogen 
Mazda Lamp but without lens $175.00 

The Eastman Enlarging Outfit 
with three sheets ground glass in- 
stead of Condensing Lenses is dis- 
continued. 



For Your Finishing 
Department: 

Film Developing Hangers. 

Film Pack Developing Hangers. 

Film Clips. 

Thermometers. 

Eastman Timers. 

Wratten Safelight Lamps. 

Eastman Printing Masks. 

Rounds Print Washer. 

Majestic Print Dryers. 

Amateur Delivery Envelopes. 

Kodak Tested Chemicals. 



KODAK TBADE CIRCULAR. 



Are You Working 
Your Field? 



Additional business can be got as readily 
by persistently soliciting your established 
customers as by tr3ang to attract new 
ones. 

A fruitful field is the sale of albums, 
for it is not confined to amateurs alone, 
embracing as well all those people who 
receive prints from their friends — and 
who does not? 

If you are not already taking advantage 
of this market, begin now, because the 
profits are quite worth while. 



KODAK TRADE CIRCULAR. 



Instrvictions 
For Repair Jobs 

Our Kodak Repair Department 
is fully equipped and maimed to 
turn out all ordinary repair jobs 
with despatch. But we can not, in 
a good many instances, accomplish 
this for the reason that the instruc- 
tions from the dealer arrive any- 
where from two days to a week 
after we have received the instru- 
ment. 

Even when the repairs needed 
are obvious, we cannot feel free to 
proceed with the work, because in 
many instances the customer wants 
only some specific part repaired 
and would object to our doing 
other repairs which, in our opinion, 
would seem necessary. 

So, please, not only to aid us in 
getting your repair jobs back to 
you speedily, but to avoid conges- 
tion in the Repair Department, 
send us your instructions at the 
same time you forward the instru- 
ment. 

The most satisfactory method 
for forwarding is by Registered 
Parcel Post or Express, with the 
name and address of the sender dis- 
tinctly marked on the package, a 
letter being mailed at the same time 
with covering instructions. 

When there are several cameras 
in one shipment it is advisable to 
tag each one, placing thereon a 
mark to identify it with reference 
to the letter of instructions. 



See that the **Kodakery" 
subscription blanks are 
filled in — and mailed. 




The film that fits 
the Kodak hesty is 

Kodak 
Film 

Our supply in all 
sizes is complete — 
get your picture 
ammunition here. 



(DeaIvEr's Name and 
Address Here) 



Cut No. 250 B (shown here) without text 
matter, will be sent free on request. 



KODAK TEADE CIRCULAR. 




ATTTENXION VALUE 



The up-to-date merchant, having 
his own delivery service, has been 
quick to realize the advertising 
possibilities of his equipment. 

In the accompanying illustration 
we show how one Kodak dealer 
makes his delivery automobile a 
constant and continuous advertise- 
ment. 

Mr. S. C. Blessing, who worked 
out the idea, says : "I just took the 
camera and told the tinner to 
make one as near like the original 
as he could, and to make it just 
four times the size of the original. 

The reproduction is twenty-seven 
inches high, five inches deep, and 
twelve inches wide. 

The bed is twelve inches wide 



and fifteen inches long. The front 
is fifteen inches from the top of 
the finder to the bed. 

The handle and winding key 
are just painted. 

I have a red light in the lens that 
I use in place of the regular tail 
light, and this is connected to the 
battery through the legs of the 
stand which are made of small gas 
pipes. 

The total cost was twenty-one 
dollars, not counting my labor, as 
I made the stand and did the wir- 
ing myself. 

It certainly attracts a great deal 
of attention, and I have been asked 
several times if T made pictures 
with it." 



KODAK TRADE CIRCULAR. 




Your Kodak Story 

is not complete until the prints 
are in your album. 

Bring us your films and we will 
make pictures you will be proud 
to show. 

RICHARD ROE & CO., 

100 Premo Square 



Double column cut No. 122A. Single column cut No 122B. 



KODAK TRADE CIRCULAR. 



You 

Keep Half 



Boost the Kodakery" 
subscription plan as 
outlined on page 1. 

Every subscription you 
take, aside from net- 
ting you a good profit, 
will be stimulating in- 
terest for you twelve 
times a year. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVI., No. 11 



TORONTO, CANADA 



March, 1920 



Advance in Film Prices 



It can be postponed no longer. 

Effective as of March 19th, we ad- 
vanced the price of film in accord- 
ance with the price list on the fol- 
lowing pages. 

We have endeavored to get 
through the era of high costs with- 
out raising the price of that most 
important photographic staple. 
Nobody really expected us to, yet 
we hoped that even with our per- 
centage of profit sorely cut, we 
would be able to tide along until 
the costs of raw materials began to 
diminish. But diminishing costs 
do not seem to be in the book. 

Labor is up and up; silver is 
three times its former price; gela- 
tine has doubled in cost; bromides 
are four times and cotton six times 
the lowest price. Acids have like- 
wise skyrocketed, while advancing 



costs have also increased that other 
important factor, "overhead." 

Even the tremendous increase in 
business, tending, of course, to keep 
costs down, can no longer even 
begin to offset these increases in 
materials and labor. 

There is no line of products, we 
believe, where selling costs have 
been so consistently held down as in 
the photographic line — and this ap- 
plies particularly to the sensitized 
goods — to films and papers and 
plates — the goods that sell in the 
biggest volume. 

The advance in the price of film, 
under the conditions is but slight. 

We believe that your amateur 
customers will not object to this 
increase in price but, on the con- 
trarv. will be astonished that it is 
so slight. 



KODAK TEADE CIRCULAR. 



EASTMAN N.C. AND AUTOGRAPHIC FILM 



Number 

of 
Film 



Size 

of 

Film 



102 lHx2 

127 15/^x2^ 

121 15/^x2>4 

117 254x2^ 

105 2^x3^ 

120 2^x3^ 

116 2>^x4^ 

101 2>y2^m 

118 3^x4^ 

124 3^x4^ 

119 3^^x4^ 

130 2^x4% 

122 2>y4^sy2 

125 3^x55^ 

123 4 x5 :. 

103 4 x5 

104 5 x4 

126 4^x61^ 

115 7 x5 

128 for Ensignette No. 1. 

129 for Ensignette No. 2. 



6 f:x. 



.20 
.20 
.25 
.25 
.30 
.35 
.45 
.45 
.45 
.45 
.55 
.55 
.55 
.55 
.55 
.75 
.95 
.20 
.25 



8 e;x. 

$ .25 



10 Ex. 



$ .75 
.90 
.90 

.90 



12 Ex. 

$ .30 

.35 

.50 

.60 
.70 
.90 
.90 
.90 



1.10 
1.10 



Number 
of Film 

1 

2 

3 

3 Jr. .. 



KODAK SPOOLS 
24 Exposures Only 

lyist Price 
per Roll 

. . $ .7S 

. . 1.20 
. . 1.20 



1.20 



Number 
of Film 

4 Reg. 

4 Jr. . . 

5 

6 



List Price 
per Roll 

. . $1.80 

. . 1.80 

.. 3.60 

. . 4.80 



Number 
of Film 

50 
51 

52 



Size of 
Film 



GRAFLEX FILM 



lyist Price 
per Roll 



3^x2^ $ .25 

454x3^4 45 

5T4x3J4 55 



Number 
of Film 

53 

54 



Size of 
Film 

x4 

x5 



lyist Price 
per Roll 

. . $ .55 
.95 



Size 
of Film 

in. X 15 in. 
in. X 20 in. 



CIRKUT FILM 
For Cirkut Camera Number 5 



List Price 
per Roll 

. . $ .30 
.45 



5 in 

5 in 



Size 
of Film 

X 30 in. 
X 42 in. 



List Price 
per Roll 

. . $ .65 
.85 



f^V. 


Size 
of Film 

in. X 3 ft. 


fW-, 


in. X 6 ft. 


W2 


in. X 10 ft. 



CIRKUT FILM 
For Cirkut Outfits No. 6 and No. 8 



List Price 
per Roll 

. . $ .95 
. . 1.90 
.. 3.10 



Size 
of Film 

8 in. X 4 ft. 
8 in. X 8 ft. 
8 in. X 12 ft. 



List Price 
per Roll 

. . $1.55 

.. 3.10 
. . 4.65 



KODAK TRADE CIRCULAR. 



Size 
of Film 



5 ft. 

10 ft. 

15 ft. 

5 ft. 
10 ft. 
15 ft. 
20 ft. 

4 ft. 

6 ft. 



CIRKUT FILM 
For Cirkut Cameras No. 10 and No. 16 



ist Price 


Siz 


per Roll 


of F 


$ 1.45 


10 in. X 


2.90 


10 in. X 


4.35 


10 in. X 


1.90 


12 in. X 


3.80 


12 in. X 


5.70 


12 in. X 


7.60 


16 in. X 


1.90 


16 in. X 


2.90 


16 in. X 



e List Price 

ilm per Roll 

10 ft $ 4.80 

15 ft 7.20 

20 ft 9.60 

6 ft 3.45 

10 ft 5.70 

15 ft 8.55 

6 ft 4.60 

10 f t. 7.60 

20 ft 15.20 



ROLL HOLDER CARTRIDGES 

Size List Price Size 

of per Roll of 

Film 6 Kxp. Film 

SVj in. . . . .■ $ .35 5 in 

454 in 45 7 in 

4 in 55 



List Price 

per Roll 

6 Exp. 

. . $ .55 
.95 



E. W. ROLL HOLDER 
24 Exposures Only 



Size 
of Film 

3^ in 

4 in 

4^ in 

434 in 2.70 



List Price 
per Roll 

. . $1.20 
. . 1.80 

. . 2.40 



Size 
of Film 



List Price 
per Roll 

.. $3.60 
.. 480 

.. 7.15 



PREMO FILM PACKS 

Number Size List Price Number Size 

of of per Pkt. of of 

Film Film 12 Exp. Film Film 

300 13/4 x2H $.30 342 3 x5^ 

320 2^4x3^ 50 322 3^x5^^ 

316 2^x4K 60 323 4 x5 

318 3^x4^ 90 315 5 x7 

2 Exposure films will not be furnished in the future. 
All prices subject to change without notice. 
Trade discounts unchanged. 



List Price 
per Pkt. 
12 Exp. 

.. $1.00 

.. 1.10 
.. 1.10 
. . 1.90 



Ttie accompanying list ^was, on Nlarcti 8th, 
19 2 O, advanced in price as follo^s?Nrs: 

Vest Pocket Auto. Kodak Special with B. & L. Kodak Anastigmat /.6.9 Lens 

No. $37.00 

No. 1 Auto. Kodak Special with Kodak Anastigmat /.6.3 Lens 56.50 

Do.., with B. & L. Kodak Anastigmat /.6.3 Lens No. 1 72.50 

Do., with B. & L. Special Anastigmat f.6.3 Lens 59.00 

Do., with B. & L. Tessar Series lib /.6.3 Lens No. 3 : 88.50 

Do., with B. & L. T-essar Series Ic /.4.5 Lens No. 12 90.50 

No. lA Auto. Kodak Special with Kodak Anastigmat f.6.3 Lens. . .^ 67.00 

Do., with B. & L. Kodak Anastigmat /.6.3 Lens No. 2 84.50 

Do., with B. & L. Tessar Series lib /.6.3 Lens No. 4 101.50 



4 KODAK TRADE CIRCULAR. 

No. 3 Auto Kodak Special with Kodak Anastigmat f.6.3 Lens $61.50 

Do., with B. & L. Kodak Anastigmat f.6.3 Lens No. 2 79.50 

Do., with B. & L. Tessar Series lib f.6.3 Lens No. 4 96.00 

No. 3 A Auto. Kodak Special with Kodak Anastigmat f.6.3 Lens 76.00 

Do., with B. & L. Kodak -Anastigmat f.6.3 Lens No. 4 103.50 

Do., with B. & L. Tessar Series lib f.6.3 Lens No. 5K 124.50 

Graflex Enlarging Camera 8x10 with B. & L. Kodak Anastigmat /.6.3 Lens 

No. 3 72.00 

No. lA Graflex with B. & L. Kodak Anastigmat /.6.3 Lens No. 2 117.50 

Do., with B. & L. Tessar Series Ic /.4.5 Lens No. 14 140.00 

No. 3A Grafliex with B. & L. Kodak Anastigmat /.6.3 Lens No. 4 141.50 

Do., with B. & L. Tessar Series Ic /.4.5 Lens No. 15A 177.00 

Auto Graflex with B. & L. Kodak Anastigmat /.6.3 Lens — 

3}ix4% No. 2 Lens 102.50 

4 x 5 No. 3 Lens 116.00 

5 X 7 No. 5 Lens 162.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens — 

3^^ x4^ No. 14 Lens 125.00 

4 x5 No. 15 Lens 146.00 

5 X 7 No. 16 Lens 200.00 

Auto Graflex Jr. with B. & L. Kodak Anastigmat f.6.3 Lens No. 1 80.50 

Do., with B. & L. Tessar Series Tc /.4.5 Lens No. 13 99.00 

Revolving Back Graflex Jr. with B.&L. Kodak Anastigmat /.6.3 Lens No. 3 116.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens No. 15 146.00 

Compact Graflex with B. & L. Kodak Anastigmat /.6.3 Lens — 

3% X 5y2 No. 4 Lens 135.00 

5 x7 No. 5 Lens 180.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens— 

3% X 5y2 No. 15A Lens 171.00 

5 X 7 No. 16 Lens 218.50 

Telescopic Revolving Back Graflex with B. & L. Kodak Anastigmat /.6.3 
Lens — 

3J4 X 4^ No. 3 Lens 146.50 

4 x5 No. 5 Lens 180.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens— 

314 X 4^ No. 15 Lens 176.50 

4 x5 No. 16 Lens 218.50 

Revolving Back Auto Graflex with B. & L. Kodak Anastigmat Lens /.6.3 — 

3J4 X 4^ No. 5 Lens 180.00 

4 x5 No. 6 Lens 217.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens— 

314 x434 No. 15A Lens '. 201.50 

4 x5 No. 17 Lens 291.50 

Do., with B. & L. Protar Series Vila /.6.3 Lens— 

314 X 4^ No. 10 Lens 227.00 

Press Graflex 5x7 with B. & L. Kodak Anastigmat /.6.3 Lens No. 5 205.00 

Do., with B. & L. Tessar Series Ic /.4.5 Lens No. 16 243.00 

Home Portrait Graflex 5x7 with B. & L. Tessar Series Ic /.4.5 Lens No. 17 328.00 

Do., with B. & L. Tessar Scries Ic /.4.5 Lens No. 18 387.00 

Stereo Auto. Graflex 5x7 with matched pair B. & L. Kodak Anastigmat 

Lenses /.6.3 No. 3 260.50 

Do., with matched pair B. & L. Tessar Series lib /.6.3 Lenses No. 5 292.50 



I 



KODAK TEADE CIRCULAR. 6 

Revolving Back Cycle Graphic with B. & L. Kodak Anastigmat /.6.3 Lens 
and Volute Shutter — 

4 X 5 No. 3 Lens $13L50 

5 x7 No. 5 Lens 175.00 

65^x8^ No. 6 Lens 212.00 

Do., with B. & L. Protar Series Vila Lens and Volute Shutter — 

4x5 No. 7 Lens 181.50 

5x7 No. 10 Lens 222.00 

Speed Graphic with B. & L. Kodak Anastigmat /.6.3 Lens — 

3J4 X 4K No. 2 Lens 96.50 

4 X S No. 3 Lens 101.50 

3% X 5^ No. 4 Lens 110.50 

5 x7 No. 5 Lens 137.50 

Do., with B. & L. Tessar Series Ic /.4.5 Lens — 

3% X 4^ No. 14 Lens 119.00 

4x5 No. 15 Lens 131.00 

3^ x5^ No. 15A Lens 146.50 

5 X 7" No. 16 Lens 175.50 

Stereoscopic Graphic 5x7 with matched B. & L. Kodak Anastigmat Lenses 

/.6.3 No. 3 187.00 

Do., with matched B. & L. Tessar Series lib /.6.3 Lenses No. 4. 214.50 

Do., with matched B. & L. Protar Series Vila /.6.3 Lenses No. 7 287.00 

Do., with matched B. & L. Protar Series V Lenses No. 2 .'. 187.00 

Premo No. 12 with Kodak Anastigmat /.6.3 Lens 52.00 

Do., with B. & L. Kodak Anastigmat /.6.3 Lens No. 1 65.50 

Do., with B. & L. Special Anastigmat /.6.3 Lens 51.50 

Do., with B. & L. Tessar Series lib /.6.3 Lens No. 3 80.50 

Do., with B. & L. Tessar Series Ic /.4.5 Lens No. 12 82.50 

Premo No. 9 with Kodak Anastigmat /.6.3 Lens — 

3^x5^ 80.00 

4 x5 80.00 

Do., with B. & L. Kodak Anastigmat /.6.3 Lens — 

3H X 5y2 No. 4 Lens 96.00 

4 x5 No. 3 Lens 91.50 

5 x7 No. 5 Lens 127.00 

Premo No. 10 with B. & L. Kodak Anastigmat f.6.3 Lens No. 5 165.50 

Do., with B. & L. Protar Series Vila Lens No. 8. 210.00 

Empire State View Improved 11 x 14 90.00 

Eastman View Camera No. 1,5x7 46.00 

Do., 6)^ X 8>4 49.00 

Do., 8 X 10 52.00 

Eastman View Camera No. 2, 5x7 62.00 

Do., 6j^ X 85^ -. 65.00 

Do., 8 X 10 68.00 

Do., 7 xll 73.00 

Discount remains unchanged. 

LENSES 
B. & L. Kodak Anastigmat Lenses, Series /. 6.3 in Barrel 

No. $29.50 No. 4 $46.00 

No. 1 33.50 No. 5 64.00 

No. 2 36.00 No. 6 87.00 

No. 3 37.50 

Discount, 33Vs%. 



6 KODAK TRADE CIRCULAR. 

B. & L. Tessar Lenses 
Series Ic /. 4.5 

1 ens and Bar- Fitted with 
rel with Iris Volute 
diaphragm Shutter 

No. 15A $ 91.00 $122.00 

No. 16 112.00 148.00 

No. 17 180.00 216.00 

No. 18 253.50 

No. 18A 327.00 

Discount on Lenses 33Mi% — on Volute Shutters 25%. 

B. & L. Extreme Wide Angle Lenses in Barrel 
Series V /. 18 

No. 1 $37.50 No. 3 $45.50 

No. 2 37.50 No. 4 56.00 

Discount, 33y3%. 

B. & L. Volute Shutter 

No. 1 $31.00 No. 3 $36.00 

No. 2 33.50 

Discount, 25%. 

B. & L. Tessar Lenses 
Series lib in barrels 

No. 2A . . . ." $40.00 No. 5K $69.50 

No. 3 51.00 No. 5A 79.00 

No. 4 55.00 No. 6 96.00 

No. 5 57.50 No. 7 129.50 

Matching for Stereo work $4.00 extra. 
Discount, 33Vs%. 

Lantern Slide Binders, per pkg., 50 strips $ .25 

Discount, 25%. 

Kodak Flash Sheet Holder, each $1.50 

Discount, 30%. 

Eastman Electric Tacking Iron $14.00 

Discount, 20%. 

Kodak Amateur Printer, including electric light cord and plug $10.00 

Discount, 25%. 

Eastman Printing Masks, with or without Guide — 

No. 1 $ .10 No. 8c $ .15 

No. 2 10 No. 8 15 

No. 3 ♦.. .10 No. 9 15 

No. 4 10 No. 10 15 

No. 5 10 No. 11 15 

No. 6 10 No. 12 15 

No. 7 10 No. 13 25 

No. 14 25 

Without Guide— 

A $.15 H $.30 

B 15 K 45 

C 15 L 45 

D 15 M 45 

E 30 N 45 

F 30 O 45 

G 30 

Eastman Printing Masks — 

Special for 3 A Printing Frames — Size outside 3)4 x 6, each $ .10 

Discount, 33V'A%. 



KODAK TRADE CIRCULAR. 



N.B. 

All our quotations are on the 
basis of shipment f.o.b. Toronto 
and, in this connection, we quote 
from our Terms of Sale : 

''All shipments either by freight 
or express are at customer's risk; 
our responsibility ceases when de- 
livery is made to the Transporta- 
tion Company. Any claim for loss 
or damage in transit should be 
made on the Transportation Com- 
pany. Shipments are not insured 
unless so instructed, nor is value 
declared unless specific directions 
are given on the individual order. 
Shipments by mail are insured, the 
premium being charged on the in- 
voice covering the shipment." 

Redtaction in 
Chemical Prices 

The following Developer Pow- 
ders hsted on page 45 of the 1919 
Condensed Price List, were, on 
Feb. 23, reduced in price as fol- 
lows : 

HYDROCHINON DEVELOPER 
POWDERS IN GLASS TUBES: 

Per carton of 5 tubes $ .30 

Discount, 35%. 

EASTMAN M.Q. POWDERS: 

Per carton of 12 powders $ .70 

Per carton of 6 powders 35 

Discount, 331/3%. 

Do., in doz. lots of 70c or 2 doz. 

lots of 35c packages, 40%. 
Do., in case lots, 40 and 10%. 

EASTMAN M.Q. TUBES: 

Per box, 100 tubes $6.50 

Discount, 33%%. 
Do., in lots of 1,000 or more, 40%. 

KODAK N.A.M. Q. TUBES: 

Per carton, 3 tubes $ .30 

Discount, 33%%. 



AZO DEVELOPER POWDERS: 

Per carton of 12 powders $ .70 

Per carton of 6 powders 35 

Discount, 33y3%. 

Do., in doz. lots of 70c or 2 doz. 

lots of 35c packages, 40%. 
Do., in case lots, 40 and 10%. 

Amateiar Delivery 
Envelopes 

Per Per 

100 Net 1,000 Net 
No. 1 for prints up 

to 354 X 4^".... $1.00 $9.00 
No. 2 for prints up 

to 4x6" 1.10 10.00 

No. 3 for prints up 

to 5x7" 1.30 12.00 

Printing lots of 5,000 extra net 

per 1,000 $1.75 

•Printing lots of 10,000 extra net 

per 1,000 1.50 

With standard printing plus dealer's 
name and address, prices are: — 

Order for Order for Order for 
1,000 Net 2,000 Net 3,000 Net 

No. 1 per 

1,000 . . $10.50 $10.00 $ 9.50 
No. 2 per 

1,000 .. 11.75 11.25 10.75 

No. 3 per 

1,000 . . 13.50 13.00 12.50 

Chiange of Narxie 

Velox Lantern Slide Film Varn- 
ish will henceforth be known as 
Eastman Lantern Slide Varnish. 
Any orders for Velox Lantern 
Slide Varnish will be filled with the 
new brand. 



Display Guts for 
Advertising: 

Any reasonable number sent 
gratis on request. Order by 
number from the Cut Sheet. 



KODAK TRADE CIECULAa 



New Prices 

For Enlarging on Eastman's Royal, Standard, Velvet, 

Brilliant Velvet, Enamelled or Matte 

Enamel Bromide Paper 



SIZES 


Black and White 
Not Mtd. Mtd. 


Extra Charge 
For Sepia 


31/ X 55^ 


$ .35 

.45 

.45 

.55 

.55 

.80 

.80 

1.00 

. 1.00 

1.35 

1.35 

1.65 

1.65 

2.00 

2.00 

2.50 

3.00 

3.00 

3.25 

4.00 

5.00 

5.75 

8.00 

9.50 

11.00 

14.00 

15.50 


$ .45 

.55 

.55 

.65 

.65 

1.00 

1.00 

1.40 

1.40 

1.75 

1.75 

2.25 

2.25 

2.75 

2.75 

3.25 

3.75 

3.75 

4.00 

5.00 

6.25 

7.25 

10.00 

12.50 


$ .10 
.15 
15 


41/4x6^ 

5 x7 


5 X 8^ 


.15 


6V^ X8V9 


15 


6 X 10 

8 X 10 


.15 
.15 


7 X 12 


.15 


10 X 12 


.15 


8 X 14 


.15 


11 X 14 

10 X 17 


.20 
.20 


14 X 17 


.20 


12 X 20 


.20 


16 X 20 


.20 


13 X 22 .' 


.20 


18 X 22 


.20 


14 X 24 


.20 


20 X 24 


.20 


22 X 27 


.35 


25 x30 


.35 


24 X 36 


.35 


30 X 40 


.35 


30 X 50 


.50 


30 X 60 


.50 


40 x60 

40 X 70 


.75 
1.00 







extra if 



Special sizes are charged at price of next larger listed size. 

All enlargements furnished unmounted unless otherwise specified. 

Small extra charge for double mounting. 

Enlargements on Double Weight paper will be charged at mounted prices. 

All changes from the negative are at customer's risk and will be charged 
additional work is required. 

Retouching negatives extra. , , 

Making and supplying negative (when prints or enlargements are ordered at same 
time) from $1.00 up net. Making and supplying negative alone from $1.25 up net. 
Making negative ('to oe retained by us) from 25 cents up net. 

Printing 

In future double weight prints, glossy prints and post cards will be billed 
at mounted rates. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



i 



Vol. XVI., No. 12 TORONTO, CANADA April, 1920 

NEW GRAFLEX LIST 

ADVANCE EFFECTIVE APRIL 8, 1920 

lA Graflex without lens 2^ x 4]4 , . $120.00 

With B. & L. Kodak Anastigmat Lens f.6.3 No. 2 133.00 

With Kodak Anastigmat Lens f.4.5 No. 31 141.50 

With B. & L. Tessar Lens Series Ic /.4.5 No. 14 155.50 

3A Graflex without lens, 3J4 x 5 J/^ 138.00 

With B. & L. Kodak Anastigmat Lens /.6.3 No. 4 157.00' 

With Kodak Anastigmat Lens /.4.5 No. 33 173.50- 

With B. & L. Tessar Lens Series Ic /.4.5 No. 15a 193.00- 

Auto Graflex without lens, but including one double Plate Holder, 

3^ X 4^ 92.00- 

4x5 106.00 

5x7 133.50 

Do. with B. & L. Kodak Anastigmat Lens f.6.3 — 

3^ X 4% No. 2 Lens 109.00 

4 X 5 No. 3 Lens 122.00 

5 x7 No. 5 Lens ..167.50 

Do., with Kodak Anastigmat Lens /.4.5 — 

3J4 X 414 No. 31 Lens 117.50 

4 X 5 No. 32 Lens 135.50 

5 X 7 No. 34 Lens 182.50 

. Do., with B. & L. Tessar Lens Series Ic /.4.5 — 

3% X 4% No. 14 Lens 131.50 

4 X 5 No. 15 Lens 152.00 

5 X 7 No. 16 Lens 206.00 



2 KODAK TRADE CIRCULAR. 

Auto Graflex Jr., 2J4 x 3%, without lens, but including one double 

Plate Holder $ 73.50 

With B. & L. Kodak Anastigmat Lens f.6.3 No. 1 91.00 

With Kodak Anastigmat Lens /.4.5 No. 30 97.50 

With B. & L. Tessar Lens Series Ic /.4.5 No. 13 109.00 

Revolving Back Graflex Jr., without lens, but including one double Plate 

Holder 101.00 

With B. & L. Kodak Anastigmat Lens f.6.3 No. 3 118.00 

With Kodak Anastigmat Lens f.4.5. No. 32 131.50 

With B. & L. Tessar Lens Series Ic /.4.5 No. 15 148.00 

Compact Graflex without lens, but including one double Plate Holder — 

3^ X 5^ 138.00 

5 x7 165.50 

Do., with B. & L. Kodak Anastigmat Lens f.6.3. — 

3^ X 5^ No. 4 Lens 157.00 

5 x7 No. 5 Lens 195.50 

Do., with Kodak Anastigmat Lens /.4.5 — 

31/4 X Sy2 No. 33 Lens 173.50 

5 x7 No. 34 Lens 210.50 

Do., with B. & L, Tessar Lens Series Ic /.4.5 — 

354 X SV2 No. 15a Lens 193.00 

5 x7 No. 16 Lens 234.00 

Telescopic Revolving Back Graflex without lens, but including one 
double Plate Holder— 

3^ X 4^ 138.00 

4 x5 156.50 

Do., with B. & L. Kodak Anastigmat Lens /.6.3 — 

3]4 X 4^ No. 3 Lens 150.00 

4 X 5. No. 5 Lens 187.50 

Do., with Kodak Anastigmat Lens /.4.5 — 

314 X 414 No. 32 Lens 163.50 

4 x5 No. 33 Lens 189.50 

Do., with B. & L. Tessar Lens Series Ic /.4.5 — 

3^ X 4^ No. 15 Lens 180.00 

4 x5 No. 16 Lens 226.00 

Revolving Back Auto. Graflex, without lens, but including one double 
Plate Holder— 

354 X 454 156..S0 

4 x5 175.00 

Do., with B. & L. Kodak Anastigmat Lens /.6.3 — 

3^ X 41/4 No. 5 Lens 187.50 

4 x5 No. 6 Lens 221.50 

Do., with Kodak Anastigmat Lens /.4.5 — 

314 X 4^/4 No. 33 Lens 189.50 

4 x5 No. 34 Lens 218.50 

.Do., with B. & L. Tessar Lens Series Ic /.4.5 — 

3^ X 4% No. 15a Lens 209.00 

4 x5 No. 17 Lens 296.00 

Do., with B. & L. Protar Lens Series Vila /.6.3— 

314 X 454 No. 10 Lens 234.50 

Press Graflex 5x7 without lens, but including one double Plate Holder. 221.00 

With B. & L. Kodak Anastigmat Lens /.6.3 No. 5 243.50 

With Kodak Anastigmat Lens /.4.5 No. 34 258.50 

With B. & L. Tessar Lens Series Ic /.4.5 No. 16 282.00 



y 



I 



KODAK TEADE CIRCULAR. 3 

Home Portrait Graflex 5x7 without lens, but including one double 

Plate Holder $230.00 

With B. & L. Tessar Lens Series Ic /.4.5 No. 17 344.00 

With B. & L. Tessar Lens Series Ic /.4.5 No. 18 , . 403.00 

Stereo Auto. Graflex 5x7 without lens, but including one dloubie 

Plate Holder 257.50 

With matched pair B. & L. Kodak Anastigmat Lenses f.6.3 No. 3 288.00 

With matched pair B. & L. Tessar Lenses Series lib f.6.3 No. 5 320.00 

Naturalist's Graflex 4x5 without lens," but including one double Plate 

Holder 248.50 

With B. & L. Telestigmatic Lens 349.50 

No. Graphic Camera 1^ x 2^ 73.50 

Revolving Back Cycle Graphic, including double Plate Holder and 
Leather Carrying Case, with Graphic Rectilinear Lens and Auto- 
matic Shutter — 

4 X 5 95.50 

5 X 7 : 111.00 

6j^ X Sy2 143.00 

8 X 10 174.50 

Do., with B. & L. Kodak Anastigmat Lens f.6.3. and Volute Shutter — 

4 x5 No. 3 Lens 144.00 

5 X 7 No. 5 Lens 183.00 

6^ X 8H No. 6 Lens 227.50 

Do., with B. & L. Protar Lens Series Vila and Volute Shutter — 

4 X 5 No. 7 Lens 194.00 

5 X 7 No. 10 Lens 230.00 

Speed Graphic without lens — 

3^x4^ : 92.00 

4 x5 101.00 

3J4 X 5^ 101.00 

5 x7 119.50 

Do., with B. & L. Kodak Anastigmat Lens f.6.3 — 

3^ x 4^ No. 2 Lens 109.00 

4 x5 No. 3 Lens 118.00 

3% X 5y2 No. 4 Lens 125.00 

5 x7 No. 5 Lens 155.50 

Do. with Kodak Anastigmat Lens /.4.5 — 

3J4 X 4^ No. 31 Lens M7.50 

4 X 5 No. 32 Lens 131.50 

3% X 5^ No. 33 Lens 141.50 

5 x7 No. 34 Lens 170.50 

Do., with B. & L. Tessar Lens Series Ic /.4.5— 

3^ X 4^ No. 14 Lens 131.50 

4 X 5 No. 15 Lens 148.00 

3% X 5^ No. 15a Lens 161.00 

5 X 7 No. 16 Lens 194.00 

Stereoscopic Graphic 5x7 including double Plate Holder, without 

lenses 156.50 

With matched B. & L. Kodak Anastigmat Lenses No. 3 /.6.3 200.00 

With matched B. & L. Tessar Lenses Series lib No. 4 /.6.3 228.00 

With matched B. & L. Protar Lenses Series Vila No. 7 /.6.3 300.50 

With matched B. & L. Protar Lenses Series V No. 2 200.00 

F. & S. Finger Print Camera complete with lens, shutter, two batteries, 

ten lamps and one double Plate Holder 52.00 

Discount unchanged, ! 



KODAK TRADE CIRCULAR. 



Eastman X-Ray 
Exposure Rule 

In the rapid extension of the 
possibilities of X-rays in medical 
practice, we feel that standardiza- 
tion is a growing need. 

The Eastman X-Ray Exposure 
Rule, being founded on scientific 
investigation and having been 
checked by prominent roentgen- 
ologists, will be found extremely 
useful in promoting standardiza- 
tion. Not only in exposure but in 
development as well it will mean 
better negatives. 

The Eastman X-Ray Exposure 
Rule is made of celluloid and is 
similar in appearance to some of 
the exposure rules for ordinary 
photography now on the market. 

It is based upon the results ob- 
tained in our Research Labora- 
tory, and its accuracy has been 
verified in actual practice. 

List Price . . . .' $ 3.00 

Discount, 33 1/3%. 



Display cuts for 
your newspaper 
advertising, gratis, 
on request. 



Advance in F*rices 

SUPPLEMENTARY WIDE ANGLE 

BEDS FOR CYCLE GRAPHIC 

CAMERAS: 

Listed on page 38, of the 1919 
Condensed Price List, were, on 
March 16, advanced in price, as 
follows : 

4 X 5 $12.50 

5 X 7 15.00 

61^ X 8^ 17.00 

8 . X 10 19.00 

Discount, 25%. 



GRAFLEX COLOR PLATE 
HOLDERS: 

Listed on page 34, of the 1919 
Condensed Price List, were, on 
March 16, advanced in price, as 
follows : 

2^4 X 3^4 $ 7.00 

3^ X 4 (Lantern Slide) 7.50 

3^4 X 4^ 8.00 

4' X 5 8.50 

3^ X 5^ 9.25 

5 X 7 10.50 

Discount, 30%. 



BAUSCH & LOMB PROTAR 

LENSES: 

Series VHa in Barrel 

Listed on page 64 of the 1919 
Condensed Price List, were, on 
March 12, advanced in price, as 
follows : 

No. 4 $ 85.50 

No. 5 93.50 

No. 6 105.50 

No. 7 100.00 

No. 8 112.00 

No. 10 123.00 

Discount, ZZV^%. 

When fitted in Volute shutters the 
price of shutters is extra to ahove. 



KODAK TRADE CIRCULAR. 



Discontinued 

Graflex Focal Plane Shutters 
for R. B. Cycle Graphic Cameras 
have been discontinued. 

Sole Leather Cases for Premo, 
No. 9, size 4x5, and 5 plate holders, 
same for size 3^x5j,4 and 5 plate 
holders, and same for size 5x7 and 
4 plate holders, were discontinued 
on March 3, and hereafter in place 
of same we will supply imitation 
leather cases as follows : — 
Case to hold Premo No. 9 & 5 

Plate Holders, size 4x5 $ 4.00 

Do., size 314 X 5y2 4.00 

Do., 4 Plate Holders, size 5x7. 5.00 

Innportant 
Announcennent 

At this season of the year, en- 
quiries for the new Kodak Cata- 
logue come thick and fast in direct 
proportion to the out-of-doors feel- 
ing that everyone gets. To meet this 
demand we have this year prepared 
an advance catalogue comprising 
thirty-two pages and listing Kodaks 
and Brownies at the figures effect- 
ive at this date. 

The design of the cover is a de- 
parture from our usual practice. It 
carries a very striking and attract- 
ive representation of a 3A Auto- 
graphic Kodak. 

Now, this is not the Regular Ko- 
dak Catalogue, nor is it exactly a 
substitute for it. The larger and 
more costly edition will follow in 
the regular course of things, but in 
the meantime this special edition 
will meet the demand for a cata- 
logue, with up-to-date prices. 

Naturally, with the regular cata- 
logue already under way, the edi- 
tion of the "Special" is strictly 
limited. Each of you will be sent 
a supply within about one week's 
time, but no more copies will be 
available for subsequent distribu- 
tion, so please do not ask for them. 



In the spring rush 
don't overlook the 
Kodakery paid 
subscription plan. 



You 
keep half. 



KODAK TRADE CIRCULAR. 




The gift that provides the means of 
telling the picture story of that day 

KODAK 

RICHARD ROE & CO., 
50 Velox Square 



Double col. electro 119A. Single col. electro 119B. 



KODAK TRADE CIECULAR. 



Receipting for Shiip- 
ments 

Judging from correspondence 
with our dealers relative to report- 
ed shortages, it would seem to be 
an almost universal practice to give 
transportation companies a clear 
receipt for goods delivered without 
even giving the package at least a 
cursory examination. 

Loss in transit from pilferage or 
damage is a common occurrence but 
one that can be easily adjusted with 
the carrier if necessary precautions 
are taken and claims are properly 
submitted. 

Wooden packing cases can be 
very easily opened, part of the con- 
tents removed and the lids replaced, 
by experienced thieves, so as to 
leave no marks to advertise the fact 
that the cases have suffered pilfer- 
age. 

Consignees should examine every 
shipment carefully for the purpose 
of detecting any shortage or dam- 
age before giving the transportation 
company a receipt. Should a short- 
age be found, a careful notation of 
same should be made on the face of 
the receipt (in ink) before signing. 

The railway officials take the 
view that a notation of damage or 
shortage on receipt fully protects 
the consignee. The local agent 
should file with his claims agent an 
"over, short and damage report" to 
fully comply with the regulations. 

Shipments should be opened up 
promptly on delivery as a shortage 
may occur in a case in apparent 
good order for which a clear receipt 
has been given, known as concealed 
loss. 

In view of the opportunity for 
fraud, in claims for concealed loss 
or damage, it is easy to understand 



the reluctance shown by claims 
agent in allowing such claims unless 
substantiated beyond reasonable 
doubt, and it is of the utmost im- 
portance that they be supported by 
the most complete and convincing 
evidence. 

If the contents are found not to 
be in order, consignee should notify 
the local freight or express agent 
immediately, requesting an inspect- 
or be sent to his place of business 
for the purpose of verifying his re- 
port of loss. A report of loss by 
telephone should be confirmed by 
letter as the inspector may be en- 
gaged elsewhere at the time and the 
party receiving the message is quite 
likely to forget about it. Inspection 
should be made before evidence of 
damage or shortage is destroyed. 



Canaera Repairs 

How many of your customers 
have cameras in need of repairs? 
A camera not in working order 
means the keeping of money out- 
side of your cash register. 

In a few more weeks our Repair 
Department w^ill be more than 
busy — and ninety per cent, of the 
jobs will be marked "Rush". 

Just now we can handle the 
work promptly, and can get the 
cameras back to your customers 
in time for the first of the out-door 
days. 

Call your customers' attention 
as to the possible need of their 
cameras for repairs. We can take 
care of them promptly now. 



Kodak ery 

paid suh scrip tions- 

you keep half. 



KODAK TEADE CIRCULAR. 




Keep a 



KODAK 



record of the game. It will 
live long after the box score is 
forgotten. • 

The autographic feature will keep a 
permanent record of the date. 

RICHARD ROB & CO., 

50 Velox Square 



Double col, electro No. u6A. Single col. electro No n6B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVII., No. 1 



TORONTO, CANADA 



May, 1020 



XHE EASXJVIAN PKOJECXION F^RINXER 

An Epoch-Making Device for the production of business 



Anyone in any line of work can 
appreciate a device for doing some 
part of that work with economy 
and efficiency, but when, once in 
a blue moon, you see something 
that works not only with highest 
mechanical perfection and effects 
a great economy in production 
and, in addition, opens up endless 
possibilities for more business and 
greater profits, it is somewhat dif- 
ficult to remain conservative. 

The Finisher knows that large 
prints command a much higher 
price than small ones. In many 
instances, however, for perfectly 
good reasons, his equipment does 
not go beyond 5 x 7 or 8 x 10. Like- 
wise, he has been a bit disinclined 
to "fuss" with enlargements, owing 
to lack of space or other reasons. 

The finishing department man 
knows there is money in enlarge- 
ments if they can be produced 
with speed and economy. 



The commercial man knows the 
advantage of showing large prints 
to his customers, prints full of de- 
tail and without distortion. 

The finishing de])artment man 
has found drawbacks in the produc- 
tion of enlargements, owing to the 
fact that usually his order was for 
but one enlargement from a nega- 
tive, and the commercial man has 
been lacking in interest for much 
the same reason. 

The Eastman Projection Printer 
at once overcomes every one of 
these hindrances to the production 
of large prints from small nega- 
tives, at a profit. 

It is entirely different from any- 
thing heretofore offered, and its 
practically automatic action is al- 
most uncanny. It isn't a fixed- 
focus projection camera. It is a 
self-focusing projecting camera. 

The Eastman Projection Printer 
produces enlarged prints from 1^ 
u]) to 8 diameters, from 5 x 7, or 



KODAK TRADE CIRCULAR. 





1 








i 


' 






■1. iH 




../^ 


r 


i 


i 


Fj^ i' ••• • ™ 


t 







smaller negatives; maximum 
capacity 30 x 40 inches. All that 
is necessary on the part of the 
operator, is to raise or lower the 
':amera (which is balanced on a 
counterpoise) until he has the en- 
larged image in the desired size. 
There is then no stopping to 
focus. That detail has been at- 
tended to automatically by the 
camera mechanism. 

The negative carrier is provided 
with adjustable masks so that all, 
or any portion of the negative may 
be employed and any width of 



border or border tint may he made. 
As you will sec by the illustra- 
tion, the paper holder is placed 
flat on the platform, and can be 
instantly adjusted by means of 
guide rules to cover any dimen- 
sions up to its capacity; but also 
can be moved in any direction to 
conform with the negative, or any 
portion of it. When prints larger 
than the capacity (15x21) of the 
])aper holder are desired, the plat- 
form can be turned the other way, 
and the paper is then placed direct- 
ly on the platform. 



KODAK TRADE CIRCULAR. 



The exposure is made by light 
pressure on a foot-actuated switch ; 
both hands are left free for any 
shading or dodging necessary. No 
pinning or clamping of the paper 
is necessary, and after exposure 
the paper can be instantly removed 
and another sheet placed in posi- 
tion. 

The Anastigmat Lens has been 
specially formulated and con- 
structed for the particular work it 
has to perform, and is unequalled 
for the purpose. 

The printer is supplied with three 
diffusing discs for soft focus work 
numbered one, two and three, 
affording three degrees of diffus- 
ion ; these discs do not increase the 
time of exposure and may be at- 
tached to the lens mount by means 
of a set screw. 

The Eastman Projection Printer 
is a highly developed instrument 
of precision, is handsome in 
appearance, economical in space and 
operation, and opens the way for 
new business, more business and 
greater profits. 



The Price 

Eastman Projection Printer for 
printing from 5x7 and smaller 
negatives, complete, including 
Eastman Projection Anastig- 
mat lens, /. 8, lYi-'mch, set of 
3 diffusing discs, Paper Holder 
and Lamp $475.00 

Discount, 20%. 

Eastman Projection Anastigmat 
lens, /. 8, 7^^-incli equivalent 
focal length $75.00 

Diffusing discs, No. 1, No. 2 or 
No. 3, each 9.00 

Paper Holder 20.00 

Lam(p 6.00 

Discount, 33Mi%. 



Simplicity in Adver- 
tising: 

They sav a school teacher would 
write eood advertising matter be- 
cause he can express an idea so a 
child understands it. 

Several years ago a big Wall 
Street Trust Company wrote some 
advertisements as though they 
were to be published in a magazine 
for boys and girls from 8 to 16 years 
old. They then placed these ad- 
vertisements in magazines for well 
educated grown people, and the 
results were so good that they have 
followed the plan to this day. 

Without turning back to the first 
paragraph of this memorandum, 
can you recall the substance of it? 
Now suppose, instead of the com- 
mon words and the simple gram- 
matical construction used there, we 
had expressed it this way: 

Disregarding for the moment any 
exhaustive inquiry into the pS3xho- 
logical reactions involved, we pre- 
sume to advance the following hy- 
pothetical question : Is it conceiv- 
able, or plausible, that a person 
accustomed to address school chil- 
dren with a view to impressing upon 
their consciousness certain data 
educed from experience, would, or 
might, possess achieved or native 
proficiency in the art of composing 
a thesis designed for and eventuat- 
ing in the economical sale of prof- 
fered merchandise? 

The comparison is absurd, of 
course. But so is a great deal of 
''trade literature" absurd. The saf- 
est rule is : 

'/Simple ideas. 

Simply expressed." 



4 KODAK TRADE CIRCULAR. 

ADVANCE IN PRICES 

Because of increased labor and material costs, the following goods 
have been advanced in price. Kindly make the necessary corrections in 
vour 1919 Condensed Price List. 



Ctiemicals 

Effective April 27, 1920. 
ACETIC ACID 287. PURE. 

(Condensed Price List, Page 43). 

Vi lb. bottle $ .21 

1 lb. bottle .34 

5 lb. bottle 1.25 

Discount 33^%. 

ELON. 

(Reduction in price). 

(Condensed Price lyist, Page 43). 

1 oz. bottle $ .92 

y^ lb. bottle 3.40 

y^ lb. bottle 6.55 

1 lb. bottle 12.75 

Discount, 33H%. 

SODIUM CARBONATE (DES.). 

(Condensed Price List, Page 44). 

1 lb. bottle $ .40 

5 lb. bottle 1.35 

1 lb. tin '. 27 

5 lb. tin 1.10 

25 lb. tin 4.75 

Discount, 33^%. 

Case Lots of 48 1 lb. Cans 

ZZVxK'/f and W/<. 
275 lb. bbl., lb IL'/ net 

SODIUM SULPHITE (DES.). 

(Condensed Price l^ist, Page 44). 

1 lb. bottle $ .45 

5 lb. bottle 1.60 

Discount, 33^%. 

EASTMAN LANTERN SLIDE 
VARNISH 

(Condensed Price hist, Page 44). 

4 OZ. bottle $ .50 

Discount. SSy^Vf. 

EASTMAN SPECIAL DEVELOPER 
(GLASS) 

(.Condensed Price I.ist, Page 46). 

I'er Carton 5 tubes $ .30 

Discount, 40%. 



EASTMAN SPECIAL DEVELOPER 
POWDERS. 

(Condensed Price List, Page 46). 

Per Pkg. of 6 Powders $ .30 

Discount, 33y3%. 

Ditto, in lots of 24 pkgs., 40%. 
Ditto, in case lots of 96 pkgs., 40% 
and 10%. 

P. S. DEVELOPER POWDERS 

(Condensed Price List, Page 45). 

P. S. Developer Powders per 

package $ .60 

Discount, 33y3%. 
Do., in case lots of 72 pkgs., 40%. 

KODAK ACID FIXING POWDER 

(Condensed Price List, Page 45). 

y lb. Carton $ .15 

V2 lb. Carton .20 

i lb. Carton .35 

Discount, 33y3%. 
Do., in case lots 40%. 

Do. Lots of 12 1 lb., 24 ^-Ib., 
or 24 y lb. pkgs., in addition 
to a full case of one size .... 40% 

Do. 5 case Lots of one size, or 
assorted 50% 

i 

PREMO TANK POWDERS 

(Condensed Price List, Page 45). 

\o. 1 per Pkg., 6 Powders . . $ .25 
No. 2 per F*kg., 6 Powders . . .35 

No. 3 per Pkg,, 6 Powders . . .50 

Discount, 33y3%. 
Do. In Gross Lots, assorted, 40%. 

PLATE TANK DEVELOPING 
POWDERS 

For 5x7 Plate Tank per 
pkg., 6 powders $ .50 

For 8 X 10 FMate Tank per 

pkg., 6 powders 1.20 

No Change in Discount. 



KODAK TRADE CIRCULAR. 



TANK DEVELOPING POWDERS 

(Condensed Price List, Page 45). 

For Brownie Tank, Brownie 
Developing" Box or Devel- 
oping Machine, also Vest 
Pocket Kodak Tank Pow- 
ders per pkg-., 6 powders. . . $ .20 

For 2j^-3>^-inch Film Tanks. 
Style A Machine and 4x5 
Plate Tank, per pkg., 6 
powders .25 

For 5 and 7-inch Tank or 
Style E Machine, per pkg. 
of 6 powders .30 

Discount, 33y3%. 

Do. Gross lots of pkgs. assorted for 
Developing Machines, Film and 
Plate Tanks, 40%. 



Effective April 20th. 

EASTMAN DENTAL X-RAY 

FILM, REGULAR AND EXTRA 

FAST. 

(Condensed Price List, Page 50). 
*No. 1 package containing 1 

doz. pairs 1 < x 1^ $ .70 

(Improved package Lead Back). 
No. lA package containing 1 

doz. pairs 1^ x 2% 1.15 

No. IB package containing 1 

doz. pairs 1^^ x 2 1.15 

No. 2 package containing 1 

doz. pairs 2l4 x 3 2.45 

* Effective April 15th. 

Discount, 25 and 10%. 



EASTMAN X-RAY DEVELOPING 
POWDERS 

(Condensed Price List, Page 46). 

No. 1 Pkg, containing 6 pow- 
ders, each sufficient for 
preparing 6 ozs. ready-to- 
use solution $ .60 

*No. 2 Pkg. containing 6 
powders, each sufficient to 
prepare 12 ozs. ready-to- 
use solution 1.10 

Xo. 3 Pkg. sufficient to pre- 
pare 1 gallon ready-to-use 

solution 1.50 

*Also adapted for use in connec- 
tion with Dental Film Developing 
Tank. 

Discount, 33y3%. 



Effective April 15th. 
EASTMAN VIEW AND UNIVER- 
SAL PLATE HOLDERS. 

(Condensed Price List, Pages 34 and 36). 

Eastman View Plateholders. 

43/4x61/^ $2.40 

5 x7 2.40 

6>4x8^ 2.55 

8 xlO 2.75 

7 xll 2.75 

Universal Plateholders. 

5 X 7 $2.40 

6>^x8^ •.. 2.55 

8 xlO 2.75 

11 xl4 6.85 

14 xl7 7.50 



SODIUM HYPOSULPHITE 
GRANULAR. 

(Condensed Price List, Page 43). 

1 lb. Carton $ .19 

Discount, 25%. 

In Barrels of 350 lbs. (per 

lb.) 09 net 

SODIUM BISULPHITE 

(Condensed Price List, Page 44). 

1 oz. bottle $ .15 

^ lb. bottle 25 

y2 lb. bottle 30 

1 lb. bottle .50 

Discount, 33y3%. 



Effective April 21st. 
SQUEEGEE. 

(Condensed Price List, Page 101). 

Velvet Rubber, 8-inch (Spe- 
cial) 

Discount, 25%. 



$1.10 



EASTMAN ELECTRIC TACKING 
IRON. 

("Condensed Price List, Page 94). 

Eastman Electric Tacking 

Iron $16.00 

Discount, 20%. 



KODAK TRADE CIHCULAE. 



CANVAS CARRYING CASES FOR 
VIEW CAMERAS. 

(Condensed Price List, Page 42). 

For R. O. C. View Camera, 

5x7, and one holder $3.00 

Do., 6^ X 8^ 3.50 

Do., 8 X 10 3.75 

The following cases hold camera, 
tripod, six holders, focusing cloth and 
lens: — 
For Eastman View No. 1, 

5x7 $5.75 

Do., 61^ X 8K 6.00 

Do., 8 X 10 6.25 

For Eastman View No. 2, 

5x7 $6.25 

Do., 6)^ X 8^ 6.75 

Do., 8 X 10 7.50 

Do., 7 X 11 8.75 

X-RAY ENVELOPES. 

(Condensed Price List. Page 86). 

PerDoz. Set 

5 X 7 $ .45 

6J^x 8^ .60 

8 X 10 85 

10 xl2 1.30 

11 xl4 1.65 

14 xl7 3.00 

Discount, 30%. 

VELOX TRANSPARENT WATER 
COLOR STAMPS. 

(Condensed Price Ust, Page 102). 

Complete Booklet of 12 colors. $ .50 
Separate Color Leaves (2 

sheets) 10 

Complete Outfit, including Book 
of Stamps, 3 brushes and Mix- 
ing Palette 1.20 

Discount, 33y3%. 

REVOLVING BACK CYCLE GRA- 
PHIC CAMERA WITH B. & L. 
PROTAR LENS SERIES Vila AND 
VOLUTE SHUTTER. 

(Condensed Price List, Page 20). 

6y2x 2>V2 (No. 13 Lens) .... $385.50 

8 xlO (No. 17 Lens) .... 395.00 

Discount, 32%. 

B. & L. PROTAR SERIES Vila 
LENS IN BARREL. 

(Condensed Price List, Page 54). 

No. 13 $162.50 

No. 17 262.50 

Discount ?>VA%. 



Effective April 22nd. 
RUBBER FOCUSING CLOTH. 

(Condensed Price List, Page 95). 

Per Yard, 36" wide $1.50 

Discount, 25%. 

Effective May 3rd. 

EASTMAN SWIVEL PRINTING 
FRAME. 

(Solid Back Type). 

(Condensed Price List, Page 100). 

8x 8 $12.00 

10 x 10 13.50 

Discount, 25%. 

Effective May 4th. 
OPTIPODS. 

(Condensed Price List, Page 107). 

Optipods $1.25 

Discount, 25%. 

Effective May 10th. 

EASTMAN MASK CHARTS. 

5x 7 , $ .15 

8x50 . .20 

11x14 35 

Discount, 33M!%. 



F^rice List Correction 

On page 113 of the 1919 Condensed 
Price List Ferrotype plates are listed 
"In lots of 25, assorted. 33V;t7r." This 
should read in lots of $25.00 list or 
more, 33j/^%. Please correct. 



Increase in Discount 

The discount on Album Leaves is 
increased from 30% to 40%. This 
discount applies on all Album Leaves, 
with exception of the "Week-End" 
and "Artist" Album leaves, on which 
the discount remains 33^%. 



KODAK TBADE CIRCULAR. 



Aero Cameras 

Aerial photograpliy opens an en- 
tirely new field — that of mapping 
photographically. This ai)pHes to 
uncharted regions, coast lines, de- 
serts, swamps, mountainous areas, 
and densely forested tracts. An- 
other interesting field is the map- 
ping of small commercial develop- 
ments for real estate projects, or 
proposed industrial sites through 
the means of aerial photography, 
saving much valuable time and in- 
suring accuracy. Then there is the 
making of oblique photographs of 
industrialplants and institutions for 
advertising purposes. Nearly every 
large advertiser desires to show a 
general view of the plant and here 
alone is a large field awaiting the 
aerial photographer. Below we list 
the models Al and Kl Aero Cam- 
eras, together with accessories and 
film. 

Model Al, hand-held Aero 
Camera, for 4x5 Plates, 
with lens and one Graflex 
Plate Holder $400.00 

Model Kl, Automatic Aero 
Film Camera, for pictures 
18x24 cm., fitted with 
Hawk-Eye Aerial Lens, /.6, 
focal length, 20", not includ- 
ing Wind :\Iotor 1,250.00 

Model Kl, Automatic Aero 
Film Camera, for pictures 
18x24 cm., fitted with No. 
18 Bausch & Lomb Tessar 
Lens Ic, /.4.5, not including 

•Wind Motor 1,165.00 

Trade Discount, 32%. 

Magazine Plateholder, capa- 
city twelve 4x5 plates or 
cut film, for Model Al Aero 

Camera 20.00 

Trade Discount 30%. 

Improved Wind Motor for 
Model Kl Automatic Aero ' 
Film Camera, including 
Venturi Tube, Flexible 
Cable, and Suction Tube.. 120.00 
Trade Discount, 327c. 



Filter Holder for Model Kl 
Automatic Aero Film Cam- 
era, when fitted with Hawk- 
Eye Aerial Lens f.6 $8.00 

Do. for No. 18 Bausch & 
Lomb Tessar Lens, Ic, 

/.4.5 20.00 

Trade Discount, 25%. 

Aero Cartridge Film, 9^" x 
75' for 100 exposures 18x24 
cm $36.00 

Do. 9H" X 50' for 70 expo- 
sures 18 X 24 cm 24.50 

Do. 9y2" X 25' for 37 expo- 
sures 18 X 24 cm 13.10 

Trade Discount, 20%. 



Eastman X-Ray 

F^ilm VieA?sring 

Clips 

These new clips ofifer a thoroughly 
satisfactory way of holding X-Ray 
negatives for viewing. Clips may be 
attached to the view frame rigidly 
or on wires. To insert the negative 
you simply press the edge between 
the jaws where they are held firmly 
without marring the film. A slight 
pressure on a trigger releases them. 

Package containing one doz, $2.25 

Discount 33i^%. 



IDiscontiniaeci 

Artura Printers will not be sup- 
plied in future. 

Azo "D" in all grades, both single 
and double weight, has been discon- 
tinued. 

The manufacture of the No. lA 
Premoette Jr. has been discontinued 
and our stock is exhausted. 

The supply of Glacial Acetic Acid 
in one-ounce bottles has been discon- 
tinued. 



KODAK TRADE CIEOULAR. 




Every good time is a 
good time to 

KODAK 

The autographic feature tells 
when and where each picture 
was taken. 

(Dkamvk's Namk and Adukkss Hkrk) 



Double col. electro No. uoA. Siugle col. electro No uoB. 



FOR TRADE CIRCULATION ONLY. 



EXTRA! 

Canadian Kodak Co., Limited 

Trade Circular 



FOR YOUR INTERESTS AND OUR OlFN' 



Vol. XVI., No. lA TORONTO. CANADA May, 1920 



EXCISE XAX 

The Excise Tax T,aw, which became effective IMay 19th, imposes a 
tax on cameras, as follows : 

Cameras weighing not more than 100 lbs., 10%. 

This tax is computed on the net wholesale price. 

As this tax is based, in all cases, upon the net wholesale price, it is 
obvious that the dealer should not include in his selling price more than 
the actual amount of the tax which he has paid to the manufacturer. 

Chianges in IVletlnoci of Billing 

Effective May ipth, ip2o 

All Kodaks and Cameras will be billed to dealers at the net 
wholesale prices, the billing to include a separate net charge for the 
excise tax, which will be paid at the source, by us. 

The list, following, gives our present net billing prices, the excise tax 
and our proposed catalogue prices as they will appear in the 1920 Cata- 
logues and Price lyists when issued. 

The catalogue prices include the excise tax, 

Canadian Kodak Co., Limited, 
Toronto, Canada. 

11 ^ \ Net Wholesale Catalogue Price 

JvOCldKS not including including 

Kxcise Tax. Excise Tax. Excise Tax. 

Vest Pocket Autographic Kodak $7.14 $0.71 $11.21 

Do., with Rapid Rectilinear Lens 7.82 .78 12.28 

Vest Pocket Autographic Kodak Special with 

Kodak Anastiirmat /. 7.7 Lens 12.24 1.22 19.22 

Do., with Kodak Anastigmat /. 6.9 15.30 1.53 24.03 

Do., with B. & L. Kodak Anastigmat /. 6.9 . . 25.16 2.52 39.52 



KODAK TRADE CIRCULAR. 



Xo. 1 Autographic Kodak Jr., Fixed Focus . . 

Do., Focusing Model 

Do., with Rapid Rectilinear Lens 

Do., with Kodak Anastigmat Lens 

No. lA Autog. Kodak Jr., Fixed Focus 

Do., Focusing IVIodel - 

Do., with Rapid Rectilinear Lens 

Do., with K.A. j.T.1 Lens 

No. 2C Autog. Kodak Jr., M.A. Lens 

Do., with R.R. Lens 

Do., with K.A. /. m Lens 

No. 3A Autog. Kodak Jrs., M.A. Lens 

Do., with R.R. Lens 

Do., with K.A. /. m Lens 

No. lA Autog. Kodak 

Do, with K.A. /. 1.1 Lens 

No. 3 Autog. Kodak 

Do., with K.A. /. i:i Lens 

No. 3A Autog. Kodak 

Do., with K.A. /. 7.1 Lens 

No. 1 Autog. Kodak Special with B. & L. K.A. 

/. 6.3 Lens 

Do., with K.A. /. 6.3 Lens 

Do., with B. & L. Spec. Anastig. Lens 

Do., with B. & L. Tessar /. 6.3 Lens 

Do., with B. & L. Tessar /. 4.5 Lens 

No. lA Autog. Kodak Special with B. & L 

K.A. /. 6.3 Lens 

Do., with K.A. /. 6.3 Lens 

Do., with B. & L. Tessar /.6.3 Lens 

No. 3 Autog. Kodak Special with B. & L. 

K.A. Lens, /. 6.3 

Do., with K.A. /. 6.3 Lens 

Do., with B. & L. Tessar Ilh Lens /.6.3 

No. 3A Autog. Kodak Special with B. & L. 

K.A. /. 6.3 Lens 

Do., with K.A. /.6.3 Lens 

Do., with B. & L. Tessar f.6.3 Lens 

Stereo Kodak Model 1 

No. 1 Panoram Kodak 

No. 4 Panoram Kodak 

Brownie Cameras 

No. O Brownie 

No. 2 Brownie 

No. 2A Brownie 

No. 3 Brownie : 



Viet Wholesale 




Catalogue Price 


not including 




including 


iCxcise Tax. 


Excise Tax. 


Kxcise Tax. 


$n.39 


$1.14 


$17.89 


n.39 


1.14 


17.89 


13.09 


1.31 


20.56 


16.49 


1.65 


25.90 


12.41 


1.24 . 


19.49 


12.41 


1.24 


19.49 


14.28 


1.43 


22.43 


18.19 


1.82 


28.57 


13.60 


1.36 


21.36 


15.64 


1.56 


24.56 


19.21 


1.92 


30.17 


14.28 


1.43 


22.43 


16.83 


1.68 


26.43 


21.08 


2.11 


33.11 


17.00 


1.70 


26.70 


21.08 


2.11 


33.11 


17.00 


1.70 


26.70 


21.08 


2.11 


33.11 


20.06 


2.01 


31.51 


24.14 


2.41 


37.91 


49.30 


4.93 


77.43 


38.42 


3.84 


60.34 


40.12 


4.01 


63.01 


60.18 


6.02 


94.52 


61.54 


6.15 


96.65 


57.46 


5.75 


90.25 


4.5.56 


4.56 


71.56 


69.02 


6.90 


108.40 


54.06 


5.41 


84.91 


41.82 


4.18 


65.68 


65.28 


6.53 


102.53 


70.38 


7.04 


110.54 


51.68 


5.17 


81.17 


84.66 


8.47 


132.97 


39.78 


3.98 


62.48 


15.98 


1.60 


25.10 


24.82 


2.48 


38.98 


1.97 


.20 


3.10 


2.28 


.23 


3.58 


3.13 


.31 


4.91 


4.08 


.41 


6.41 



KODAK TKADE CIRCULAR. 



No. 20 Brownie 

No. 2 Fold. Auto. Browni-e, Men. Lens 

Do., with R.R. Lens 

No. 2A Fold. Anto. Brownie, with iMeniscns 

Lens 

Do., with R.R. Lens 

No. 2C Fold. Auto. Brownie, with M.A. Lens. 

Do., with R.R. Lens 

No. 3 A Fold. Auto. Brownie, with M.A. Lens. 
Do., with R.R. Lens 



Enlarging and Reducing Cameras 

V.P. Kodak Enlarg. Camera 2.81 

No. 2 Brownie Post Card Enlarg. Camera . . 2.81 

No. 2 Brownie Enlarg. Camera 3.75 

No. 3 Brownie Enlarging Camera 4.88 

No. 4 Brownie Enlarging Camera 5.25 

Kodak Enlarg. Outfit 21.00 

Eastman X-Ray Reducing Camera 108.80 



Premo Cameras 

No. 1 Premo Jr 2.28 

No. lA Premo Jr. . 3.13 

No. 3 Premo Jr 4.08 

No. 1 Premoette Jr., M.A. Lens 6.97 

Do., with Planatog. Lens 8.67 

Do., with K,A. f.i:i Lens 13.09 

Premoette Sr. 2K x 4^4, R.R. Lens 11.39 

Premoette Sr. 3^4 x 4^, R.R. Lens 11.39 

Premoette Sr. 3^4 x 5^/^, R.R. Lens 14.45 

Premoette Sr. with K.A. f.1.1 Lens, 2V^ x 4^4. 15.30 

Premoette Sr. with K.A. f.lH Lens, 3^4 x 4^4. 15.30 

Premoette Sr. with K.A. f.i:j Lens, 3^ x 5^1 17.85 

Pocket Premo 2^4 x 3^ M.A. Lens 9.52 

No. 2 Cartridge Premo 2.28 

No. 2A Cartridge Premo 3.13 

No. 2C Cartridge Premo 4.08 

No. 2 Fold. Cartridge Premo M.A. Lens . . 6.29 

Do., with R.R. Lens 7.48 

No. 2A Fold. Cartridge Premo M.A. Lens... ' 6.97 

Do., with R R. Lens 8.67 

No. 2C Fold. Cartridge Premo, M.A. Lens . . . 9.69 

Do., with R.R. Lens 11.56 

No. 3A Fold. Cartridge Premo, M.A. Lens. 10.88 

Do., with R.R. Lens 13.09 



Net Wholesale 
not including 




Catalogue Price 
including 


Excise Tax. 


Kxcise Tax. 


Excise Tax. 


$4.08 


$0.41 


$6.41 


6.97 


.70 


10.95 


8.16 


.82 


12.82 


7.65 


.77 


12.02 


9.35 


.94 


14.69 


10.20 


1.02 


16,02 


12.07 


1.21 


18.96 


11.56 


1.16 


18.16 


13.60 


1.36 


21.36 



.28 


4.03 


.28 


4.03 


.38 


5.38 


.49 


6.99 


.53 


7.53 


2.10 


30.10 


0.88 


170.88 



.23 


3.58 


.31 


,4.91 


.41 


6.41 


.70 


10.95 


.87 


13.62 


1.31 


20.56 


1.14 


17.89 


1.14 


17.89 


1.45 


22.70 


1.53 


24.03 


1.53 


24.03 


1.79 


28.04 


.95 


14.95 


.23 


3.58 


.31 


4.91 


.41 


6.41 


.63 


9.88 


.75 


11.75 


.70 


10.95 


.87 


13.62 


.97 


15.22 


1.16 


18.16 


1.09 


17.09 


1.31 


20.56 



4 KODAK TRADE CIRCULAR. 

Net Wholesale Catalogue Price 

not including including 

Ijxcise Tax. Excise Tax. Excise Tax. 

Premo No. 8 Planatog. Lens 4x5 $17.17 $1.72 $26.97 

Do., for 3% X Syz Negativ8.s 17.17 1.72 26.97 

Do., for 5 X 7 Negatives 24.82 2.48 38.98 

Do., with K.A. f.7.7 Lens, 3>4 x 5>^ 20.74 2.07 32.57 

Premo No. 9 Planatog. Lens 4x5 32.30 3.23 50.73 

Do., for 3% X .5^ Negatives 32.30 3.23 50.73 

Do., for 5 X 7 Negatives 40.46 4.05 63.55 

Do., with K.A. f.7.7 Lens, 4 x 5 35.70 3.57 56.07 

Do., with K.A. f.7.7 Lens, 3^ x 5^^ 35.70 3.57 56.07 

Do., with K.A. /.6.3 Lens, 4 x 5 54.40 5.44 85.44 

Do., with K.A. f.6.3 Lens 3J4 x 5^ 54.40 5.44 85.44 

Do., with B. & L. K.A. /.6.3 4x5 62.22 6.22 97.72 

Do., with B. & L. K.A. /.6.3 3^ x 5,^ . . . . 65.28 6.53 102.53 

Do., with B. & L. K.A. /.6.3, 5 x 7 86.36 8.64 135.64 

Premo No. 10, Planatog. Lens 5x7 65.62 6.56 103.06 

Do., with B. & L. K.A. /.6.3 112.54 11.25 176.75 

Do., with B. & L. Protar Series Vila 142.80 14.28 224.28 

Premo No. 12, 2^4 x 3]4 R-R- Lens 16.15 1.62 25.37 

Do., with K.A. f.7.7 Lens 19.72 1.97 30.97 

Do., with B. & L. K.A. /.6.3, and Optimo .... 44.54 4.45 69.95 

Do., with B. & L. Spec. /.6.3 and Optimo 35.02 3.50 55.00 

Do., with K.A. /.6.3 and Optimo 35.36 3.54 55.54 

Do., with B. & L. Tessar lib f.6.3 and Optimo 

shutter 54.74 5.47 85.97 

Do., with B. & L. Tessar Ic /.4.5 and Optimo 

shutter ....'. 56.10 5.61 88.11 



Graflex Cameras 

No. lA Graflex without Lens 81.60 8.16 128.16 

Do., with K.A. /.4.5 No. 31 96.22 9.62 151.12 

Do., with B. & L. K.A. /.6.3 No. 2 90.44 9.04 142.04 

Do., with B. & L. Tessar Series Ic /.4.5 No. 14 105.74 10.57 166.07 

No. 3A Graflex, Autographic, without Lens. . 93.84 9.38 147.38 
No. 3A Graflex, Autog., with B. & L. K.A. 

/.6.3 Lens No. 4 106.76 10.68 167.68 

Do., with K.A. /.4.5, No. 33 117.98 11.80 185.30 

Do., with B. & L. Tes.sar, Ic, /.4.5 131.24 13.12 206.12 

3% X 4% Auto Graflex, without Lens .... 62.56 6.26 98.26 

Do., with K.A. /.4,5, No. 31 79.90 7.99 125.49 

Do., with B. & L. K.A. /.6.3, No. 2 74.12 7.41 116.41 

Do., with B. & L. Tessar Ic /.4.5, No. 14 89.42 8.94 140.44 

4x5 Auto. Graflex without Lens 72.08 7.21 113.21 

Do., with K.A. /.4.5, No. 32 92.14 9.21 144.71 

Do., with B. & L. K.A. /.6.3, No. 3 82.96 8.30 130.30 

Do., with B. & L. Tessar Ic /.4.5, No. 15 ... . 103.36 10.34 162.34 

5x7 Auto. Graflex without Lens 90.78 9.08 142.58 

Do., with K.A. /.4.5, No. 34 124.10 12.41 194.91 

Do., with B. & L. K.A. /.6.3, No 5 113.90 11.39 178.89 

Do., with B. & L. Tessar Ic /.4.5, No. 16 ... . 140.08 14.01 220.01 

Auto. Graflex Jr., without Lens 49.98 5.00 78.50 



KODAK TRADE CIRCULAR. 

Net Wholesale 
not including 
Excise Tax. 

Auto Graflex Jr., with K.A. /.4.5, No. 30 .... $66.30 

Do., with B. & L. K.A. /.6.3, No. 1 61.88 

Do., with B. & L. Tessar Tc fA.S, No. 13 74.12 

Revolving Back Graflex Jr., without Lens . . 68.68 

Do., with K.A. M.5, No." 32 89.42 

Do., with B. & h. K.A. /.6.3, No. 3 80.24 

Do., with B. & L. Tessar Ic fA.S, No. 15 .... 100.64 

3% X SV2 Compact Graflex without Lens 93.84 

Do., with K.A. /.4.5 No. 33 117.98 

Do., with B. & L. K.A. /.6.3, No. 4 106.76 

Do., with B. & L. Tessar Ic /.4.5, No. 15A . . 131.24 

5x7 Compact Graflex, without Lens 112.54 

Do., with K.A. f.4.5. No. 34 143.14 

Do., with B. & L. K.A. f.6.3, No. 5 132.94 

Do., with B. & L. Tessar fAS, No. 16 159.12 

3%x4% Telescopic R.B. Graflex, without Lens 93.84 

Do., with K.A. /. 4.5. No. 32 111.18 

Do., with B. & L. K.A. /.6.3, No. 3 102.00 

Do., with B. & L. Tessar Tc /.4.5, No 15 .... 122.40 

4x5 Telescopic R.B. Graflex without Lens. 106.42 

Do., with K.A. /.4.5, No. 33 128.86 

Do., with B & L. K.A. /.6.3, No 5 127.50 

Do., with B. & L. Tessar Ic /.4.5, No. 16... 153.68 

3%x4% Revolving Back Auto. Graflex, with- 
out Lens ...^ 106.42 

Do., with K.A. /.4.5, No. 33 128.86 

Do., with B. & L. K.A. /.6.3. No. 5 127.50 

Do., with B. & L. Protar Vila. No. 10 159.46 

Do., with B. & L. Tessar Ic /.4.5, No. 15A . . 142.12 

4x5 R.B. Auto. Graflex, without Lens .... 119.00 

Do., with K.A. f. 4.5, No. 34 148.58 

Do., with B. & L. K.A. /.6.3, No. 6 150.62 

Do., with B. & L. Tessar Tc /.4.5, No. 17 . . . 201.28 

5x7 Press Graflex, without Lens 150.28 

Do., with K.A. /.4.5, No. 34 175.78 

Do., with B. & L. K.A. /.6.3, No. 5 165.58 

Do., with B. & L. Tessar Tc /.4.5, No. 16 .... 191.76 

Home Portrait Graflex, without Lens 156.40 

Do., with B. & L. Tessar Tc /.4.5, No. 17 233.92 

Do., with B. & L. Tessar Tc /.4.5, No. 18 .... 274.04 

Naturalist's Graflex, without Lens 168.98 

Do., with B. & L. Telestig. /.6.8 Lens . .' 237.66 

Stereo Auto. Graflex, without Lenses 175.10 

Do., with matched pair B. & L. K.A.. /.6.3 

Lenses No. 3 195.84 

Do., with matched pair B. & L. Tessar Series 

Tib, /.6.3. No. 5 217.60 

8 X 10 Graflex Enlarging Camera, without 

Lens 32 64 

Do., with B. &' T.'. KA.' /.'6.3,' No. 3 ' . ." .' ." .' ." .' .' .' 48.96 

Graphic Cameras 

No. Graphic 15-^x2/^ 49.98 

No. Graphic Enlarging Camera 22.78 

Do., with R.R. I^ens and Auto. Shutter 26.86 

4x5 R.B. Cvcle Graphic with R.R. Lens and 

Auto. Shutter 64.94 6.49 101.99 





Catalogue Price 




including 


Excise Tax. 


Excise Tax. 


$6.63 


$104.13 


6.19 


97.19 


7.41 


116.41 


6.87 


107.87 


8.94 


140.44 


8.02 


126.02 


10.06 


158.06 


9.38 


147.38 


11.80 


185.30 


10.68 


167.68 


13.12 


206.12 


11.25 


176.75 


14.31 


224.81 


13.29 


208.79 


15.91 


249.91 


9.38 


147.38 


11.12 


174.62 


10.20 


160.20 


12.24 


192.24 


10.64 


167.14 


12.89 


202,39 


12.75 


200.25 


15.37 


241.37 


10.64 


167.14 


12.89 


202.39 


12.75 


200.25 


15.95 


250.45 


14.21 


223.21 


11.90 


186.90 


14.86 


233.36 


15.06 


236.56 


20.13 


316.13 


15.03 


236.03 


17.58 


276.08 


16.56 


260.06 


19.18 


301.18 


15.64 


245.64 


23.39 


367.39 


27.40 


430.40 


16.90 


265.40 


23.77 


373.27 


17.51 


275.01 


19.58 


307.58 


21.76 


341.76 


3.26 


51.26 


4.90 


76.90 


5.00 


78.50 


2.28 


35.78 


2.69 


42.19 



Excise Tax. 


Catalogue Price 

including 

Excise Tax. 


$9.79 


$153.79 


13.19 


207.19 


7.55 


118.55 


12.44 


195.44 


15.64 


245.64 


9.72 


152.72 



6 KODAK TRADE CIECULAR. 

"Net Wholesale 
not including 
Excise Tax. 

4x5 R.B. Cvcle Graphic, with B. & L. K.A. 

/.6.3, Xo. 3 and Volute shutter $97.92 

Do., with B. & L. Prctar, Series Vila, Xo. 7 

and Volute shutter 131.92 

5x7 R.B. C3Tle Graphic with R.R. Lens and 

Auto, shutter 75.48 

Do., with B. & L. K.A. /.6.3, Xo. 5, and Volute 

shu^tter 124.44 

Do., with B. & L. Protar, Series Vila, Xo. 10, 

and Volute shutter 156.40 

6H X 8y2 R.B. Cycle Graphic with R.R. Lens, 

and Auto, shutter 97.24 

Do., with B. & L. K.A. /.6.3, Xo. 6, and Volute 

shutter 154.70 15.47 242.97 

Do., R.B. Cycle Graphic with B. & L. Protar 

Vila, Xo. 13, and Volute shutter 262.14 26.21 411.71 

8 X 10 R.B. Cvcle Graphic with R.R. Lens and 

Auto Shutter 118.66 11.87 186.37 

Do., with B. & L. Protar Series Vila and 

Volute shutter 268.60 

3l4 X 4^ Speed Graphic, without Lens .... 62.56 

Do., with K.A. /.4.5,. Xo. 31 79.90 

Do., with B. & L. K.A. /.6.3, Xo. 2 74.12 

Do., with B. & L. Tessar Ic /.4.5, Xo. 14 ..... 89.42 

4x5 Speed Graphic, without Lens 68.68 

Do., with K.A. /.4.5, Xo. 32 89.42 

Do., with B. Sz L. K.A. /.6.3, Xo. 3 80.24 

Do., with B. & L. Tessar Ic /■.4.5, Xo. 15 .... 100.64 

3% X 5^2 Speed Graphic, without Lens 68.68 

Do., with K.A. /.4.5, Xo. 33 96.22 

Do., with B. & L. K.A. /.6.3, Xo. 4 85.00 

Do., with B. & L. Tessar Ic /.4.5, Xo. ISA . . 109.48 

5x7 Speed Graphic, without Lens 81.26 

Do., with K.A. /.4.5, Xo. 34 115.94 

Do., with B. & L. K.A. f 6.3, Xo. 5 105.74 

Do., with B. & L. Tessar Ic /.4.5, Xo. 16 .... 131.92 

Stereoscopic Graphic, without Lenses 106.42 

Do., with matched B. & L. K.A. /.6.3, Lenses 

No. 3 136.00 

Do., with matched B. & L. Tessar Scries lib 

/.6.3, Lenses No. 4 155.04 

Do., with matched B. & L. Protar Lenses, 

Series Vila, No. 7, /.6.3 204..34 

Do., with matched B. & L. Protar Lenses, 

Scries V, No. 2 136.00 

F. & S. Fin-,^er Print Camera 35.36 

F. & S. Identification Outfit 306.00 

Aero Cameras 

Model A-1 Hand-Held Aero Camera for 4 x 5 
plates, with Lens and one Grallcx Plate 
Holder 272.00 27.20 427.20 

Model K-1 Automatic Aero Film Camera for 
pictures 18 x 24 cm., fitted with H.E. 
Aerial Lens /.6, focal length 20", not in- 
cluding wind motor 850.00 85.00 1,335.00 

Do., fitted with Xo. 18 B. & L. Tessar Ic 

/.4.5, Lens, not including wind motor . . . 792.20 79.22 1,244.22 



26.86 


421.86 


6.26 


98.26 


7.99 


125.49 


7.41 


116.41 


8.94 


140.44 


6.87 


107.87 


8.94 


140.44 


8.02 


126.02 


10.06 


158.06 


6.87 


107.87 


9.62 


151.12 


8.50 


133.50 


10.95 


171.95 


8.13 


127.63 


11.59 


182.09 


10.57 


166.07 


13.19 


207.19 


10.64 . 


167.14 


13.60 


213.60 


15.50 


243.50 


20.43 


320.93 


13.60 


213.60 


3.54 


55.54 


30.60 


480.60 



KODAK TRADE CIRCULAR. 



Confidence and. 
Profit 

It is nothing but natural that 
3^our amateur customers should en- 
quire as to the kind of paper used 
in making the prints you sell them, 
for most every amateur photo- 
grapher has done his own develop- 
ing and printing at one time or 
another. When 3'ou tell him that 
the paper used is the same as you 
have on your shelves, you are do- 
ing something to build up his con- 
fidence in your store and the goods 
you sell. 

You are in business to make a 
profit for yourself, and you know 
that a properly conducted Amateur 
Finishing Department is decidedly 
profitable. To make j^our Photo- 
graphic Department more profitable 
and to build up the confidence of 
your customers in your store and in 
the goods you sell, the time-tested 
and effective plan is to do the 
Amateur Finishing for your cus- 
tomers. 



Advance in F*rice 

The price of Solution Cup for 
5x7 Eastman Plate Tank was, on 
May 15th, advanced as follows : — 

Solution Cup for Eastman Plate 

Tank, 5x7, . _ I3.00 

Trade Discount. 



25%. 



F^ernnanent Records 

Amateur pictures are not made 
just for the pleasure of the taking, 
but for the greater pleasure of re- 
membering some one— some inter- 
esting place or event. 

How much more valuable then 



will be the pictures that fifty years 
hence can be identified by the date 
and title permanently recorded on 
the negative at the time the picture 
is made ? 

And tl;e only way this can be 
done is with an Autographic Kodak 
or Brownie, by writing the record 
on Autographic Film. 

Emphasize ' ' Autographic ' ' in 
3^our Kodak advertising. 




For the out-of-doors days 

KODAK 

And not merely the alluring 
picture story, but on every 
negative at least a date; and a 
title, too, if you like. Titling is 
the work of but an instant with 
an Autographic Kodak; is as 
simple as making the picture 
itself — and there is no extra 
charge for Autographic film. 

If it isn't an Eastman, it isn't a Kodak 



(Dealer's Name Here) 



single Column Cul No. iioU 



KODAK TRADE CIRCULAR. 




For the June Bride— 

A KODAK 



(Dealer's Name and Address Here.) 



Double col. cut IIJJA. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVII., No. 2 



TORONTO, CANADA 



June, 1920 



1920 CATALOGUES 



The Kodak, Graflex and Premo 
Catalogues for 1920 will be ready 
for delivery this month, and they 
will go out to the most distant 
points first, so that all dealers 
should receive their supply at about 
the same date. 

The covers of all three catalogues 
are very striking. The Kodak 
cover represents a father and 
daughter motoring, the former 
carrying the indispensable Kodak, 
while the latter points out a 
"picture" which requires its im- 
mediate use. 

The Premo cover shows an 
attractive young woman photo- 
graphing her friends from an 
aeroplane about to take the air. 

The Graflex cover is perhaps 
the most artistic of the three but, 
for all that, it has also real sales 
value. It pictures a young woman 
looking into the hood of a Graflex 
and so demonstrates one of the 
chief advantages of this camera; 
easy composition and focus. 



In the 1920 catalogues the aim 
has been to express the merits of 
each article with greater clearness. 
If you find any expression of 
doubtful meaning, we would ap- 
preciate hearing from you. 

The use of larger cuts for the il- 
lustrations, we think, is a distinct 
improvement. 

Go the Ktill Length 

A soHcitor for a druggists' trade 
journal nearly fell off his chair the 
other day when we told him that 
we could not use his paper because 
it would produce more results than 
we wanted. However, he recovered 
his balance and temper when we 
explained that we were more anx- 
ious to have our present dealers do, 
each of them, more business, than 
to make any large increase in the 
number of retail merchants hand- 
ling our goods. Finally, he agreed 
that advertising in his paper would 
be bad advertising for us, inasmuch 



KODAK TRADE CIRCULAR. 



as it would bring enquiries on 
which we could not act favorably. 

We do not appoint agents or es- 
tablished agencies in the sense of 
the word, but our policy is based on 
reciprocity of protection, for years 
of experience has convinced us that 
this is the most effective means of 
conserving the dealers' interest in 
our line. 

Our selective plan of distribu- 
tion is unquestionably advantag- 
eous to the dealer, covering as it 
does a complete line of photogra- 
phic material which, by persistent 
pushing, has attained the position 
of world-wide pre-eminence, for 
Kodak products are the standard in 
every portion of the globe. 

We like to see our customers 
making the most profit possible out 
of their Kodak Departments and 
are divulging no secret when we 
say that the dealers who have dope 
the best for themselves with our 
line are those who have built up 
good Amateur Finishing Depart- 
ments. The direct profits on De- 
veloping and Printing are well 
worth having, and so are the profits 
on Enlarging, which is daily be- 
coming more and more important. 
War conditions induced some deal- 
ers to give up their Finishing De- 
partments, but these same dealers 
know that they gave up a good deal 
of profit at the time. 

It seems likely now that help will 
be easier to obtain and our advice 
to the dealer with a good photogra- 
phic department is that he go the 
full length in taking care of his cus- 
tomers' needs, for apart from the 
profitable finishing, there's the bet- 
ter knowledge acquired of the cus- 
tomcns' difficulties and how to solve 
them. Don't overlook the business- 
building properties of a Good Fin- 
ishing Department. 



Sales Talks 

"Seeing is believing." 

This old adage has been repeated 
so often we all believe it. 

But there is a Sales Manager, 
selling over two million items a 
month, who believes the sense of 
touch outranks seeing and hearing 
as a factor in closing the sale. 

"Watch a customer when you 
are demonstrating an article," he 
says, "and you will find him 
reaching for it. Get the product 
in his hands. Let him 'work it' 
himself." 

"Once in his grasp, your article 
seems his and the sale is half made. 

"The most valuable years of 
my life were spent behind the 
counter and there I discovered 
that some people are 'eye-minded,' 
and others 'ear-minded.' To some, 
hearing is believing; to more, see- 
ing is believing. The ideal sales 
method is the combination where 
eyes, ears and hands are all em- 
ployed in absorbing information. 

"Kipling has a verse that runs 
something like this : 

These are the four that are never 
content, 

That have never been filled since 
the world began ; 

The Jackal's maw, the glut of the 
kite, 

The hands of the ape, and the 
eyes of man. 

"Maybe we didn't inherit the 
ape's grasping instinct and maybe 
we did. We got it somewhere — 
and so it pays to get the goods in 
the customer's hands." 

We might have told this man 
that what he preaches has been the 
regular practice of Kodak dealers 
since 1888! 



KODAK TBADE CIECULAR. 



Kor the Attention of el Ke^w Dealers 



Every Kodak dealer knows that 
a letter of instructions should be 
mailed to us whenever an article is 
returned for repairs. 

But — in one day last week — we 
got packages from six dealers, not 
one of whom told us what repairs 
he wanted made, nor even that he 
was sending the article for repairs ! 

On the same day we got several 
letters from other dealers referring 
to packages that had not arrived. 
We didn't object to that in the least 
but the occasion did make us think. 



And here is what we thought. 

We could get a repaired article 
back to the dealer's store in so short 
a time that his customers would talk 
about his good service— if the 
dealer would act as follows when 
returning goods by mail : 
Attach a letter of instructions to the 
outside of the package containing 
the returned article. Put first-class 
postage on the letter and parcel post 
postage on the package. 

^ Then the instructions and the 
goods arrive together and there is 
nothing to do but make the repairs. 



Profits on and. in "Kodakery" 



Since we offered dealers a 50% 
profit on Kodakery subscriptions, 
we have added hundreds of paid 
subscribers to the list. 

There is 30 cents profit for you 
on every year's subscription which 
you sell for 60 cents. 

That is the profit you make on 
Kodakery. But there is more profit 
for you /// it than on it. 

Every time you or your clerks 
get a customer's name on the Ko- 
dakery coupon in the manual ac- 



companying each camera, or on a 
Kodakery subscription blank, you 
make our magazine yours. And by 
means of it, you put into your cus- 
tomers' homes twelve times a year 
a continual reminder to take more 
pictures and dozens of definite sug- 
gestions to buy something you sell. 

We pay the bills but Kodakery is 
your magazine. 

Impress again upon your clerks' 
minds the importance of getting the 
customer's name on Kodakery s 
dotted line. 



Xhe Velox Book— A Ne^w Krencti Edition 



Every amateur photographer 
who does his own printing should 
have a copy of this valuable little 
booklet for reference. It not only 
contains a complete and detailed 
description of each grade and sur- 
face of Velox, the amateur's own 
paper, but also furnishes clear and 
concise instructions for its use, 
from the selection of the most suit- 
able grade for negatives of differ- 



ent density, to the mounting of the 
finished print on Album leaf or 
card mount. 

Kodak dealers in the Province of 
Quebec and elsewhere, who for 
their trade require literature in 
French, will find this new edition a 
booster of Velox sales. 

Furnished only on request, they 
are gratis in reasonable quantities. 



KODAK TRADE CIRCULAR. 



Price Chianges 

Because of increased cost of ma- 
terials, advances in the price of 
certain goods have been necessary. 
These and other changes necessita- 
ting corrections in your Condensed 
Pirice List (1919 Edition), are 
noted below. 

ADVANCE. 

Effective May 26, 1920. 

KODALOID PRINTING MASKS. 

For Maskit Printing Frames. 

(1919 Condensed Price List, page 98). 
Set of 3 masks for 3]4 x 4^ 

frame $0.35 

Set of 3 masks for 3% x 5^ 

frame .40 

Set of 3 masks for 5x7 frame .50 
Dealers' discount 33.^/^%. 

ADVANCE. 

Effective May 26, 1920. 

X-RAY ENVELOPES. 

(1919 Condensed Price Eist, page 86). 

Per doz. sets 

5x7 $0.50 

61^ X 8^ 70 

8 X 10 90 

10 X 12 1.40 

11 X 14 1.85 

14 X 17 ^. 3.25 

Dealers' discount 30%, 

ADVANCE. 

Effective May 26, 1920. 

KODAK DRY MOUNTING PRESS. 

(1919 Condensed Price List, page 94). 

Kodak Dry Mounting Press, 
plate 5x7, gas heated $30.00 

Do., plate 11 X 14, gas heated 75.00 

Do., plate 11 X 14, electric 
heated, including Tacking 

Iron 115.00 

Dealers' discount 20%. 

ADVANCE. 
Effective May 29, 1920. 
ALBUM LEAVES. 
For Kodak Album. 
(1919 Condensed Price List, page 12). 

Per pkg. of 12 

5K X 7, for Style A Kodak Al- 
bum $0.18 

7 X 11, for style B Kodak Al- 
bum 25 

Dealers' discount 40%, 



ADVANCE. 

Effective June, 2, 1920. 

LANTERN SLIDE COVER GLASS. 

(1919 Condensed Price List, page 96). 

354 X 3%, per dozen $ 0.45 

3% X 4 , per dozen .45 

3% X 3^/i, per case of 1363 

lights 30.00 

3^ X 4, per case of 1108 lights 30.00 
Dealers' discount 40'%. 

ADVANCE. 

Effective June 2, 1920. 
KODAK WIDE ANGLE LENSES. 

(1919 Condensed Price List, page 55). 

No. 4 (4x5) $6.00 

No. 5 (5x7) 8.50 

Dealers' discount 20%. 

ADVANCE. 

Effective June 17, 1920. 
MAJESTIC PRINT DRYER. 

(1919 Condensed Price List, page 99). 

No. 1 $50.00 

Dealers' discount 25%. 

REDUCTION. 

Effective June 1 1, 1920. 

WRATTEN ADJUSTABLE FILTER 

HOLDERS. 

(1919 Condensed Price List, page 109). 

For Wratten Filters 2" square.. $1.75 
Dealers' discount 10%. 

REDUCTION. 

Effective June 17, 1920. 

LENSES. 

(1919 Condensed Price List, pages 53 

and 54). 

B. & L. Kodak .\nastigmat Lens, 
/.6.3. 

In barrel 

No. $27.50 

No. 1 31.25 

No. 2 33.75 

No. 3 35.00 

No. 4 43.00 

No. 5 60.(X) 

No. 6 81.25 

B. &. L. Tessar, Series Ic, /.4.5. 

No. 15a $ 85.00 

No. 16 105.00 

No. 17 168.75 

No. 18 237.50 

No. 18a 306.25 



KODAK TRADE CIRCULAR. 



In barrel 

B. & L. Tessar, Series TTB, f.6.3. 

Xo. 2A $ 37.50 

Xo. 3. 47.50 

Xo. 4 51.25 

Xo. 5 ' 53.75 

Xo. 5K 65.00 

Xo. 5A 73.75 

Xo. 6 90.00 

Xo. 7 121.25 

B. & L. Protar, Series Vila. 

Xo. 4 $ 80.00 

Xo. 5 87.50 

Xo. 6 98.75 

Xo. 7 93.75 

Xo. 8 105.00 

Xo. 10 115.00 

Xo. 13 152.50 

Xo. 17 246.25 

B. &. L. Extreme Wide Angle, Series 
V. /. 18. 

Xo. 1 $35.00 

Xo. 2 35.00 

Xo. 3 42.50 

Xo. 4 52.50 

Dealers' discount 33y37o. 

REDUCTION. 

Effectivejune 17, 1920. 
B. &. L. VOLUTE SHUTTER. 

Xo. 1 $28.75 

Xo. 2 31.25 

Xo. 3 33.75 

Dealers' discount 25%. 

Correction 

The following changes to prices 
on page 6 of the Special Trade Cir- 
cular No. L\ of May, 1920, are ne- 
cessary to correct typographical 
errors. 

REVOLVING BACK CYCLE 
GRAPHIC CAMERA. 

Fitted with B. & L. Protar Series 
Vila Lens and Volute Shutter. 
6Hx8i^ (Xo. 13 lens), Xet 
Wholesale, not including Ex- 
cise Tax. $195.84 

Excise Tax. 19.58 

Catalogue price, including Ex- 
cise Tax 307.58 



8x10 (Xo. 17 lens), Xet 
Wholesale, not including Ex- 
cise Tax $269.96 

Excise Tax 27.00 

Catalogue price, including Ex- 
cise Tax . .. 424.00 

A NeA^ Album 

To complete our splendid line of 
Photographic Albinns, a new one 
has been prepared and can now be 
added to the assortment listed in the 
1919 Condensed Price List on pages 
11 to 13. 

The Strand, as the new album 
has been styled, is built on the open- 
back, loose-leaf plan, the leaves be- 
ing held in place by a silk cord 
which passes through leaves and 
cover in hollow metal posts. 

The covers are of genuine lea- 
ther, black and attractively finished 
to resemble walrus hide. The 
word "Photographs" appears in 
neat gold lettering on the upper left 
hand corner of the front cover. 

THE STRAND 

B-50 leaves, 7x11, each $5.75 

D-50 leaves, 11 x 14, each 7.50 

Extra leaves per package of 12. 

B.. $0.25 D $0.60 

Dealers' discount 40%. 

Discontinuecl 

The manufacture of the No 
Graphic Enlarging Camera has 
been discontinued. 

Not Sold Separately 

The Eastman Projection Anas- 
tigmat lens /. 8, 7l^ in. focus, and 
the Diffusing Discs Nos. 1, 2 and 3 
are not furnished other than wdth 
the complete Eastman Projection 
Printer. 



KODAK TRADE CIRCULAR. 



Plates and Professional Filnci 

ADVANCE IN PRICES EFFECTIVE MAY 31, 1920. 
Seed, Royal (S.E.R. Polychrome and Process) and Stanley. 



Sizes 

21/2 X 

2% X 

3^ X 

4 

AVa 
434 
5 
5 
63/' X 

7 X 

8 X 
10 
7 
11 
14 
8 
16 
18 
20 



Price 
per doz 

21.^ ■ $ 0.40 

3^ .45 

V/z 55 

4^ 65 

5K> 90 

5 90 

63^ 1.30 

6Mi 1.35 

7 1.45 

8 1.70 

8^2 2.20 

11 3.20 

10 3.20 

12 5.60 

17 7.50 

14 8.05 

17 13.80 

20 20.35 

20 37.00 

22 51.25 

24 64.00 



Backed Plates (Royal 
and Seed only) 
Price 
per doz. 

$0.50 

55 

65 

75 

1.00 

1.00 

1.45 

1.50 

1.70 

1.95 

2.45 

3.55 

3.55 



sizes 

3^ X 3^ 
3M X 4 



ROYAL LANTERN SLIDE PLATES. 



Price 
per doz. 

^.65. 
65. 



With 
Backing 

. $0.75 

.75 



EASTMAN PORTRAIT FILM, EASTMAN COMMERCIAL, COMMER- 
CIAL ORTHO AND PROCESS FILM. 



Sizes 



4^ 

434 

5 

5 

6K2 

7 

7 



6/2 

6V2 

7 

8 

83/2 

10 

11 



Size 

5 X 

6/2 X 

8 X 

10 X 

11 X 
14 X 



7 

8/2 

10 

12 . 

14 

17 



Price 
per doz. 

. $1.30 

. 1.35 

. 1.45 

. 1.70 

. 2.20 

. 2.75 

. 3.20 



Sizes 

X 10. 

X 12. 

X 17. 

X 14. 

X 20, 

X 20, 



Price 
per doz. 

$ 3.20 
5.60 
5.60 
8.05 
8.35 
12.65 



SEED X-RAY PLATES. 



with 2 Sets With 12 Sets 

Envelopes Envelopes 

. $ 1.70 $ 2.20 



2.55, 
3.60, 
6.20. 
8.70, 
14.50 



3.25 

4.50 

7.60 

10.55 

17.75 



KODAK TRADE CIRCULAR. 



Brevity In Advertising 



One of the ditches into which 
the new advertising writer skids is 
the literal acceptance of rules. 

For instance, there is the rule, 
"Be brief." 

Brevity means "use few words." 

But if he stops there he misses 
the real meaning of brevity as 
applied to advertising, which is : 
"Tell the whole story in the fewest 
possible number of words." 

You have noticed that Kodak 
advertisements usually contain few 
words. One brief advertisement 
has an interesting history. You 
remember it. The picture showed 
a major of infantry seated before 
his tent. The copy read : "The 
picture from home." That was all. 



The man who prepared that ad- 
vertisement wrote the title after 
three minutes' thought. Then he 
sat down and for four days wrote 
perhaps fifty variations of the 
theme. 

After that time he came to the 
conclusion that the picture and 
the title told the story. Nothing 
could be added that was not super- 
fluous. 

One reason you find so few 
words in Kodak advertisements 
is because the Kodak picture tells 
the story. 

And this, by the way, is also 
the reason why the Kodak and the 
Kodak album have become indis- 
pensable to the Canadian people — 
Kodak pictures tell the story. 



Why Start an Argument? 

There has been so much argument and discussion 
of Budget and Excise Tax that now the average man 
is about ready to fight when he hears the words. 

Is it better then, when the customer inquires "How 
much for this Vest Pocket Kodak" to reply — 

"Owing to the new Tax, Camera Prices have 
advanced and this V.P.K. is now etc., etc." 
"Including Excise Tax, Eleven Dollars and 
Twenty-one Cents" — or just — 
"Eleven Dollars and Twenty-one Cents?" 

Why run any risk of antagonizing your customers 
by the unnecessary mention of either Tax or Budget? 



KODAK TRADE CIECULAR. 




Kodak as you go 

Here's your first stop — right here at 
the store. We have just the Kodak 
you want for the motoring trip — com- 
pact, easy to work and Autographic — 
each negative may be dated and titled 
at the time of exposure. 

Kodaks from SI 1.21 up. 



(Deai>kr"s Name and Address Here) 



Double col. electro No. 173A. Single col. electro No 173B. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



^ Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVII., No. 3 



TORONTO, CANADA 



July, 1920 



Advertisements Ready to Use 



The 1920 Book of "Advertise- 
ments for the Kodak Dealer" has 
been mailed to you. 

This series of fourteen advertise- 
ments, especially prepared for the 
store that carries the Kodak line, 
should be a great help to you. 
Some of the ads deal with the 
various Kodaks, while others, with 
cuts made from drawings, remind 
the people to take a Kodak with 
them and to Kodak as they go. It 
is not Canadian Kodak Company 
advertising — any of it, but adver- 
tising for the store that wants to 
sell more Kodaks — your store. 

To suit your preference the ad- 
vertisements are supplied in two 
forms — electro complete with illus- 
tration and text or cut of the il- 
lustration only. These will be sup- 
plied free to any Kodak Dealer on 
request. Please order by number. 

The pages of the booklet are per- 
forated and printed only on one 
side, so that all there is for you to 
do after obtaining an electro is to 



tear out the advertisement selected 
along perforated margin and send it 
with the cut to your local newspaper. 
Remember ''Advertisements for 
the Kodak Dealer." We hope you 
can use them. 

19 2 O Price List 

The new Dealers' Condensed 
Price List went to press on July 3rd 
and prices are corrected up to and 
including that date. Your copy will 
arrive in a few days. 

An immense amount of labor will 
be saved if you will instruct some- 
one to make every necessary change 
'each month as soon as the Trade 
Circular is received. 

Time that should be devoted to 
selling goods is frequently used in 
thumbing over old issues of the 
Trade Circular, looking for prices. 
Many times the last price may be 
overlooked. The safe way is ''Enter 
price and merchandise changes in 
the Condensed Price List on the day 
your Trade Circular arrives." 



KODAK TRADE CIRGULAB. 



A Complete Line 

The modern hand camera, with 
its capacity of adjustment in order 
to make it usable under many di- 
verse conditions, is a universal 
machine, very valuable because it 
meets a wide range of purposes. 

If its functions were divided 
amongst several special-purpose 
cameras, there is no doubt that these 
could be made extraordinarily ef- 
fective for their single purposes, 
but though many require a camera 
that will do one thing particularly 
well, there are few indeed v/ho do 
not wish to use their amateur 
camera for general purposes. 

For instance, to one customer 
that comes to your store for a cam- 
era, pictures of rapidy moving ob- 
jects may be of primary importance, 
but this customer also wishes to 
make pictures in and around the 
home, just ordinary pictures of the 
kiddies at play, Mother in the gar- 
den, etc. A camera that is equipped 
with a fast lens and shutter for 
rapid exposures is essential, but one 
in which all features of the general- 
purpose camera have not been sacri- 
ficed to speed. 

To obtain pictures of very small 
objects, students of natural history 
and others will require cameras 
which have the ground glass focus- 
ing feature and a greater extension 
of bellows than the average general- 
purpose hand camera can provide 
owing, to its compact form. But 
these customers, too, will use their 
cameras for general photography, 
so compact form and light weight 
must be considered in the manu- 
facture of a camera for them. 

With Graflex Cameras, equipped 
with the fastest of . lenses and a 
Focal Plane Shutter, making expo- 



sures in the 1/ 1000th or, in some 
cases, the 1/1 500th part of a second, 
with Premo and Cycle Graphic 
Cameras that have long bellows and 
the ground glass for focusing, with 
Stereoscopic and Panoramic Cam- 
eras, Autographic Kodaks and, for 
those who for reasons of simplicity 
and economy, prefer them, Box 
Brownies, the Kodak Dealer's Hue 
is complete. 

Not everyone who comes to your 
store for a camera can be sold the 
inexpensive hand camera for gen- 
eral purposes, but if a representa- 
tive assortment including all of 
these is in stock, there will be a 
camera there to close the sale. 

Correction 

On page 5 of the June Trade 
Circular, price of Style B Strand 
Album is given as $5.75. This is a 
typographical error and should read 
$4.00. Please correct your Price 
List accordingly. 

Anothier Strand 
Alt>iann 

Last month we announced a new 
.^Ibum, The Strand, in two sizes, 
B-7x 11 andD-11 x 14. 

The Style E Strand Album is 
now ready and mav be added to 
the list. 

Price 
E— 50 black leaves 9 x 14, each $6.50 
Extra leaves per package of 1,2 .55 
Dealers' Discount 40%. 

# * 
Aero Camera 
Equipment 
Kindly note the following ad- 
dition to equipment for Aero 
Cameras. 

SUSPENSION MOUNT FOR Kl 
AERO CAMERA WITH 12" LENS 
List' price $105.00 



KODAK TRADE CIRCULAR. 



3 




r 



Giving 'em Zip 

Pocket Premo sales are on the 
jump. 

The cameras are right, 

The price is right, 

The advertising is big, and 

We have them i'.i stock. 

Never before since this camera 
was added to the Hne have we dared 
to cut loose and talk about it in a 
big way. 

It is such a clever little box that 
all that was needed to make it go 
was publicity — and it is now getting 
that. 

Advertising any particular model 
of any particular camera has been a 
dangerous business for the Ad Man 
;; during the past two or three years. 
Whenever he advertised any special 
thing and we were oversold on it, 
and that meant nearly every time, 
the wrath of the dealers and the 
sales department descended upon 
him. Recently he has, for the most 
part, kept out of trouble by telling 
what "Kodak" means or simply 
saying ''Kodak As You Go." 

The result is that the new things 
haven't had their share of sales. 



Good old staples such as 3A Ko- 
daks, like the famous engineless 
Ford, have traveled on their repu- 
tation — the new good things haven't 
had half a chance, because we 
haven't dared to make a noise about 
them. 

But we think so much of this 
pocket Premo that the Premo fac- 
tory has made a special push on it 
and we have cut loose on the ad- 
vertising. This means that a lot 
of people will be interested, so get 
ready for them and put a camera 
in the window to invite them into 
the store. 

The Pocket Premo, like a Vest 
Pocket Kodak, is strong in its 
appeal to the enthusiasts who have 
other and larger cameras, but it 
makes a larger picture than the 
V. P. K. And so we are also 
pushing it in Kodakery and in the 
other photographic magazines. 

Perhaps you haven't seen one. 
You will be delighted at the way 
it snaps automatically into focus 
when the front board is dropped 
— absolutely ready for business — 
instantly. The pictures are 
2^ X 31/4, yet the camera measures 
only 114 k 314 X 4A. It has all 
the works: Kodak Ball Bearing 
Shutter, Meniscus Achromatic 
Lens, collapsible finder, tripod 
sockets. Loads for twelve expo- 
sures with the Premo Film Pack, 
has a fine grain leather covering, 
black bellows with metal parts 
heavily nickeled. 

Retail price is $14.95 and your 
profit is liberal. On page 8 
we suggest an advertisement for 
you to use in your local papers. 

The Pocket Premo is sure to be 
one of the big sellers in the line 
and right now — zve have them in 
stock. So should you. 



KODAK TRADE CIRCULAR. 



Summer Books 

You will be pleased with the new 
Kodak Summer Book. 

The facts about each camera 
have been arranged in a new way 
to make comparison easy. 

As a rule, two pages are devoted 
to each camera and each right- 
hand page is confined to a state- 
ment of Details and Prices. 

Each detail — such as Size of 
Pictures, Size of Camera, Film 
Capacity, Weight, Lenses, etc. — is 
found in the same corresponding 
place on successive pages. This 
arrangement enables a salesmtan 
who is not fully familiar with the 
line to answer questions quickly. 

After a prospective Kodak 
customer has is^lected the size 
picture he wants, say 2% x 4% 
inches, he has three camera choices 
in the Kodak line and two in the 
Brownie line — the No. lA Kodak 
Junior, No. 1 A Kodak, No. lA Ko- 
dak Special, No. 2A Brownie and 
No. 2A Folding Brownie. 

Using the new Summer Book, 
the salesman can readily compare 
each camera with the customer 
and point out the superior advan- 
tages of the better grade instru- 
ments. 

The camera illustrations are 
larger than heretofore, the cover is 
extremely attractive and the Kodak 
Summer Book is altogether an 
excellent advertisement for your 
goods. 

We supply these books only on 
request for distribution by dealers 
through the mails or over the 
counter. 

One dealer each year arranges 
some fifty of his new books on 



the floor of his window so that 
they spell the work KODAK. 
Back of these lie places a plain 
card reading "Your copy is waiting 
for you at the Kodak counter." 
Perhaps there is nothing very 
novel in this idea, but it evidently 
pays, for it produces a great many 
requests for these miniature cata- 
logues. The dealer figures that if 
he can make a person come into 
the store to ask for a- catalogue he 
has a customer in hand — and a cus- 
tomer in hand is worth two on the 
sidewalk. His sales figures prove 
that he figures correctly. 

The Premo and Graflex Booklets 
are made up in the same attractive 
style and convenient size for mail- 
ing and whether distributed by mail 
or over the counter to prospective 
camera buyers, will prove great 
little business getters. 

It is not necessary to restrict the 
distribution to persons who have 
shown an interest in buying a cam- 
era. Any good customer in other 
departments of the store should 
have one. 

While these miniature condensed 
catalogues are not yet ready for 
delivery we should like to know 
just as soon as possible how many 
you can use. We can then prepare 
our imprint lists in advance and 
save time in making the distri- 
bution. 

How many will you need of 
(1) Kodak and Brownie, 
»(2) Premo, 
.(3) Graflex. 

They will be furnished with your 
name and address imprinted on the 
back cover and are gratis in reason- 
able quantities, but owing to paper 
shortage the supply is limited. 



KODAK TRADE CIRCULAR. 



Price Changes 



Negatives 
Negatives 
Negatives 
Negatives 
Negatives 



,40 
40 
.45 
40 

55 



Advance in F*rice 

Effective June 28, 1920 

KODAK MASKIT PRINTING 

FRAMES 

(1919 Condensed Price List page 100). 

3J4 X 4^ $0.65 

334 X 5>4 70 

5 X 7 85 

Dealers' Discount 333/^% 
In lots of 100 assorted 407r. 

EASTMAN PRINTING FRAMES 

(1919 Condensed Price List page 100). 

For 3y2 X 3y2 Film Negatives $0.40 

For 334 X 434 Film 

For 334 X 53^ Film 

For 334 X 53^ Plate 

For 4 X 5 Film 

For 5 X 7 Film 

Dealers' Discount 409^ 

For 33^ X 12, No. 4 Panoram 
Kodak Negatives (opens in 
3 sections) $1.15 

For 2% X 7, No. 1 Panoram 
Kodak Negatives (opens in 2 

sections) ,70 

Dealers' Discount 333^%. 

KODAK SERIAL PRINTING 
FRAME No. 2 

(1919 Condensed Price List page 100). 

For V. P. K. Negatives $0.75 

Dealers' Discount 25^/". 

BROWNIE PRINTING FRAMES 

(1919 Condensed Price List page 100). 
No. 1, for 2% X 234 Develop- 
ing Paper only $0.25 

No. 2. for 234 X 3% Develop- 
ing Paper only 25 

Dealers' Discount 33>^%. 
STEREO KODAK SELF-TRANS- 
POSING PRINTING FRAME 
(1919 Condensed Price List page 100). 

Rach $5.00 

Dealers' Discount 25'/". 

Advance in 

Effective July 12, 

MOUNTS 

(1920 Price List, paj 
Remington 

Size 

5 X 7 

63/2 X 834 

8 X 10 

6 X 10 



Price 


1920. 




es 56-59). 


Per 50 

H50 
6.00 
7.25 

7.25 


Per doz. 

$1.25 
1.65 
2.00 
2.00 



Size 

5 X 7 
6K. X 8K> 
8 X 10 



5 X 7 
6V, X 83^ 
8 X 



10 



For 

^Vs 
IVa 
2V^ 

^Vx 

3Va 
4 

Wa 

5 

234 



2Va 

234 

234 

3^^ 

3% 

2% 

Wa 

4 

AVa 

5 



Photos 



Woodmere 

Per 50 

$4.50 

6.00 

7.25 

$3.50 

4.25 

5.50 

View 

Per 1000 Per 100 



Vista 



2V2 $11.00 $1.20 

334 .. 

434 .. 

AVa .. 

5H .. 

5 .. 

6/2 .. 

7 .. 

7 .. 

12 .. 



2^ 
334 
434 
3V2 
A% 

5 A 
5 

63^ 



.. 14.25 

.. 17.50 

.. 21.00 

.. 25.00 

.. 23.00 

.. 34.00 

.. 38.50 

.. 24.50 

.. 44.00 

Lagoon 

..$14.25 

.. 16.50 

. . 21.00 

.. 21.00 

.. 25.50 

.. 27.50 

.. 30.00 

.. 27.50 

.. 41.50 

. . 46.00 



1.55 
1.90 
2.25 
2.65 
2.50 
3.60 
4.00 
2.60 
4.65 



$1.50 
1.75 
2.25 
2.25 
2.75 
3.00 
3.25 
3.00 
4.50 
5.00 
Dealers' Discount 25%. 



Per doz 

$1.25 
1.65 
2.00 

$1.00 
1.20 
1.50 



Per 50 

$0.65 
.85 
1.00 
1.20 
1.40 
1.30 
1.85 
2.05 
1.35 
2.40 



$0.80 
.95 
1.20 
1.20 
1.45 
1.55 
1.70 
1.55 
2.30 
2.55 



Advance in F*rice 

Effective July 14, 1920. 

EASTMAN PROJECTION 

PRINTER 

;(1920 Condensed Price List page 26). 

Eastman Projection Printer, 
complete, including East- 
man Projection Anastig- 
mat Lens /. 8, 7^ in. focus, 
set of three diffusing discs, 
paper holder and lamp . . $525.00 
Dealers' Discount 20%. 

■Eastman Projection Anastig- 

mat Lens, /.8, 73^ in. focus $75.00 

Diffusing Discs, each 9.00 

Paper Holder 30.00 

Lamp 6.00 

Dealers' Discount 33>5%- 



KODAK TRADE CIRCULAR. 



To 



— ^^encourage your customers 

— win customers from competitors 

— make profits 

the sure way is 

Superior Finishing 

When customers leave their films with you for finishing, 
they expect to receive good negatives and prints. 

To give them anything but the best is to encourage them to 
go elsewhere and the trade that a good finishing department 
brings to the store is too profitable to lose. 

Profits on developing and printing are well worth having, 
but there is more than this at stake, for good finishing brings 
the custom.ers to your store — ^at least as often as Monday 
comes around. They buy their film and other supplies when 
leaving their work to be done and more frequently than not 
are good customers in other departments. 

Don't drive this profitable business away by inferior fin- 
ishing, but instead insure the satisfaction of these customers 
and bring new ones — ^by careful supervision of the finishing 
department, by the use of chemicals of standard excellence 
and by making use of only the papers you know to be the best, 
the papers that you would recommend these customers to buy 
if they were doing their own work. 

Inferior finishing kills enthusiasm. 



KODAK TBADE CIECULAR. 



A Splendid Opportunity 

Each month Kodak advertising- 
appears in Canadian Magazines, 
Farm Papers and WeekHes, with 
a combined circulation of close to 
a million and quarter, according 
to verified figures. 

Assuming that each copy of the 
publications used is read by only 
four persons, this means that the 
Kodak message is reaching some 
five million people in Canada each 
month. 

The campaign was started early 
in the year and gained its full 
force, in June, when colored cover 
or full page advertisements ap- 
peared in such popular Canadian 
Magazines as Everyw Oman's 
World, La Canadienne, MacLean's, 
Canadian Home Journal, Canadian 
Courier, Western Home Monthly 
and Farmers' Magazine. Gener- 
ous space was also used in The 
Grain Grower's Guide, Canadian 
Countryman, Canadian Farm, The 
Family' Herald and Weekly Star, 
Toronto Saturday Night, La 
Presse Weekly, Farmer's Advocate, 
Farm and Dairy, Nor' West 
Farmer, Farm and Home and the 
Farm and Ranch Review. 

There could be no more oppor- 
tune time for you to connect up 
with and cash in on national ad- 
vertising than at present when this 
campaign is at its height. Your 
local paper is an excellent medium 
for this and "The Summer Adver- 
tisements for Kodak Dealers" that 
were specially prepared for you by 
our advertising department and re- 
cently mailed in booklet form, will 
make the question of suitable copy 
a simple one. 

Our campaign will continue with- 
out halt right through the year. "At 



your dealer's" we tell them in our 
advertising. Will yours let them 
know just where to go for the Ko- 
dak they want? 




Let the children 

KODAK 

Of course they can make a 
picture of grandma — the kind 
of a picture that you'll be glad 
to treasure. They can make 
pictures of their playground 
pals, as well, and their pets. 
There is nothing confusing 
about a Kodak — and a 
Brownie is even simpler. 



If you like pictures, you will 
find a visit to our photo- 
graphic department interest- 
ing. We have some splendid 
enlargements from Kodak 
negatives t6 show you. 

Kodaks 11.21 up 
Brownies $3.10 up 



[Your Name and Address Here] 



Single Column Cut, No. 115 B. 



KODAK TKADE CIRCULAR. 




$14.95 



The Pocket Premo 

Snaps, of itself, into focus as you open it. 

Ready, always, on the instant. 

Efficient in lens and shutter, attractive in finish 
and design — and small. Though the pictures are 
2^ X 3J^ inches, the camera measures only i% ^ 
3*4 X 4 9/16. Loads with Premo Film Packs (East- 
man-made film) for 12 exposures. 

Just the camera for the hike or the hunt — for 
any trip when you must travel light. 

JVe have them in stock. 



[YOUR Name and Address Here] 



Cut of Camera as above No. 345 G 

Do 1 fi" wide, No. 345 H. Do.. 1 " widr, No. 345 K. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVII., No. 4 TORONTO, CANADA August, 1920 

CHANGES IN CONDENSED PRICE LIST 

The 1920 Condensed Price List also be noted and entered in the 

is in yonr hands. If you have not Price List. "Do it now" is a 

made the changes printed in the hackneyed phrase, but it fits the 

July Trade Circular, please do so case because neglect to make an 

now. entry may mean a loss in profit to 

The following changes should you. 

Effective July 22, 1920 

Owing to the increased price of the lenses, we have been obliged to increase 
the prices on all cameras, when equipped with Bausch & Lomb Tessar Lenses 
Series lib, /. 6.3; B. & L. Tessar lycnses Series Ic, /. 4.5; B. & L. Protar 
Lenses Series V, /. 18; and Series Vila. The new prices follow. 

KODAKS 

(1920 Condensed Price List, Pages 15 and 16) 

Net Catalogue 

Wholesale Pri' e 

No. 1 Autographic Kodak Special ^l^^^^^'S" '^X' ^:::^^ 

With B. & L. Tessar Series lib, /. 6.3 lens and Optimo 

Shutter $63.24 $6.32 $99.32 

Do., with B. & L. Tessar Series Ic, /. 4.5 lens and 

Optimo Shutter 64.26 6.43 100.93 

No. lA Autographic Kodak Special 

With B. & L. Tessar Series lib, /. 6.3 lens and Optimo 

wShutter 7L74 7.17 116.67 

No. 3 Autographic Kodak Special 

With B. & L. Tessar Series III), f. 6.3 lens and Optimo 

Shutter 68.00 6.80 106.80 

No. 3A Autographic Kodak Special 

With B. & L. Tessar Series lib, /. 6.3 lens and Optimo 
Shutter 88.40 8.84 138.84 

(Contiiir.ed on next pag^e) 



KODAK TRADE CIRCULAR. 

GRAFLEX CAMERAS 

(1920 Condensed Price List, Pages 19 to 21) 

Net Catalogue 

Wholesale Price 

XT ■• A /~« n ^ot' IiK'luiliiig Excise Including 

No. lA UraileX ExcueXax Tax Excise Tax 

With B. & L. Tessar Series Ic, /. 4.5 Lens No. 14.. $108.80 $10.88 $170.88 

No. 3A Graflex 

With B. & L. Tessar Series Ic, /. 4.5 Lens Xo. 15a.. .. 136.00 13.60 213.60 

Auto Graflex 

With B. & L. Tessar Series Ic, /. 4. 5— 

314x414 No. 14 Lens 92.48 9.25 145.25 

4x5 No. 15 Lens 107.78 10.78 169.28 

5x7 No. 16 Lens 145.86 14.59 229.09 

Auto Graflex Junior 2%x3y4 

With~ B. & L. Tessar Series Ic, /. 4.5 Lens No. 13 76.16 7.62 ] 19.62 

Revolving Back Graflex Junior 2>4x354 

With B. & L. Tessar Series Ic, /. 4.5 Lens No. 15 105.06 10.51 165.01 

Compact Graflex 

With B. & L. Tessar Series Ic, /. 4.5— 

3j4x5>^ No. 15a Lens 136.00 13.60 213.60 

5x7 No. 16 Lens 164.90 16.49 258.99 

Revolving Back Telescopic Graflex 

With B. & L. Tessar Series Ic, /. 4.5— 

3^4x4^ No. 15 Lens 126.82 12.68 199.18 

4x5 No. 16 Lens 159.46 15.95 250.45 

Revolving Back Auto Graflex 

With B. & L. Tessar Series Ic, /. 4.5— 

3^x4>4 No. 15a Lens 146.88 14.69 230.69 

4x5 No. 17 Lens 209.78 20.98 329.48 

Do., with B. & L. Protar, Series Vila— 

3^x4^4 No. 10 Lens 166.94 16.69 262.19 

4x5 No. 13 Lens 201.96 20.20 317.20 

Press Graflex 5x7 

With B. & L. Tessar Series Tc. /. 4.5 Lens Xo. 16 197.54 19.75 310.25 

Home Portrait Graflex 

With B. & L. Tessar Series Ic, /. 4.5 Lens No. 17 242.42 24.24 380.74 

Do., with B. & L. Tessar Series Ic, /. 4.5 Lens No. 18 280.84 28.08 441.08 

GRAPHIC CAMERAS 

(1920 Condensed Price List, pages 21 and 22) 

Revolving Back Cycle Graphic (includinr^^ Carrying Case) 
With P). & L. Protar Series Vila Lens and Volute Shutter — 

4x5 No. 7 Lens $138.04 $13.80 $216.80 

5x7' No. 10 Lens 163.88 16.o9 257.39 

6j/2x8>^ No. 13 Lens 205.95 20.60 323.47 

8x10 Xo. 17 Lens 285.60 28.56 448.56 

Speed Graphic 

With B. & L. Tes.sar Series Ic. /. 4.5— 

3^x4^ No. 14 Lens 100.47 10.05 157.80 

4x5 No. 15 Lens 115.80 11.58 181.88 

3'4x5'.4 No. 15a Lens 123.42 12.34 193.84 

5x7 No. 16 Lens 149.26 14.93 234.43 

(Continued on next pagei 



KODAK TRADE CIRCULAR. 



Wet Catalogue 

Wholesale Price 

Not Including Excise Including 

ExciieTax Tax Excise Tax 



Stereoscopic Graphic 5x7 

With matched pair of B. & L. Protar Series V Lenses 

No. 2 $140.08 $14.01 $220.01 



PREMO CAMERAS 

(1920 Condensed Price List, pages 24 and 25) 
Premo No. 12 

With B. & L. Tessar Series lib, /. 6.3 Lens and Optimo 

Shutter $58.14 $5.81 $91.31 

Do., With B. & L. Tessar Series Ic, /. 4.5 Lens 59.13 5.91 92.86 

Premo No. 10 (including Carrying Case) 

With B. & L. Protar Series Vila Lens No. 8 and 

Optimo Shutter 150.36 15.04 236.16 



Effective July 22, 1920 
LENSES 

(1920 Condensed Price List, pages 53 and 54). 



B. & L. TESSAR LENSES 
Series Ic /. 4.5 

In Barrel 

12 $52.50 No. 

13 56.50 No. 

14 66.00 No. 

15 78.50 No. 

15A 94.00 No. 

16 116.00 No. 

17 184.50 No. 

18 250.00 

J8A 334.00 

19 325.00/ 

20 460.00^ B. & 

Dealers' discount 33y3% 



B. & L. TESSAR LENSES 
Series lib /. 6.3 



3 . 

4 . 

5 . 
5K 
5A 



In Barrel 

$53.00 
56.50 
59.50 
72.00 
81.50 



6 100.00 

7 134.50 

Dealers' discount 33^3 Vr 



L. CONVERTIBLE PROTAR 
LENSES 



B. & L. 



EXTREME WIDE ANGLE 
LENSES 



Series V /. 18 



No. 
Xo. 
No. 
Xo. 



In Barrel 

$39.00 
39.00 
47.00 
58.50 



No 
No 
No 
No 
No 
No 
No 
No 



Series Vila 

/. Speed 

6.3 

7.0 

7.7 



In Barrel 

90.00 

98.50 

111.00 



Dealers' discount 33y3% 

(Continued on 



6.3 105.00 

7.0 117.50 

6.3 129.00 

6.3 170.00 

7.0 273.50 

Dealers' discount 33'/^'/^ 
next page) 



KODAK TRADE CIRCULAR. 



Effective July 20, 1920 

(1920 Condensed Price List, page 104) 

KODAPOD $2.25 

Dealers' discount 25% 

OPTIPOD $1.50 

Dealers' discount 25% 

(1920 Condensed Price List, page 70) 

KODAK CANDLE LAMP ... $ .55 

Dealers' discount 40% 
Do., in lots of 50 or more 50% 

No. 2 EASTMAN DARK 

ROOM LAMP $1.50 

Dealers' discount 33^% 

(1920 Condensed Price List, page 103) 

FLEXO TRIPOD $1.75 

Dealers' discount 25% 

(1920 Condensed Price List, page 95) 
EASTMAN MASKING BLANKS 

4 X 5 $ .75 

5 x7 1.25 

6Hx SVj 1.85 

8 xlO 2.50 

11 xl4 4.40 

Dealers' discount 33y3% 

(1920 Condensed Price List, page 95) 

BLACK PAPER FOR CUTTING 

MASKS 

11x14, 100 sheets (net) $1.00 

(1920 Condensed Price List, page 98) 

EXTRA SAFELIGHTS FOR 

BROWNIE SAFELIGHT LAMP 

Circular End Safelight Any 

series) $ .30 

Side Safelight (any series).... .50 

Dealers' discount 25% 

WRATTEN & WAINWRIGHT 
SAFELIGHTS 

Special sizes, other than listed, will 
be supplied at an advance of 33>^% 
above the price of the next larger size 
from which they can be cut, 

(Continued 



(1920 Condensed Price List, page 43) 
HYDROCHINON 

1 oz. can $ 38 

?/l lb. can 1.30 

14 lb. can 2.50 

1 lb. can 4.85 

5 lb. tin 23.80 

Dealers' discount 33 3/5% 
In 25 lb. lots assorted' 40% 

(1920 Condensed Price List, page 43). 

PYRO CRYSTALS (PERMANENT) 
Reduction in Price 

.1 oz. bottle $ .40 

14 lb. bottle 1.25 

^ lb. bottle 2.30 

1 lb. bottle 4.40 

Dealers' discount 33>^% 
In 100 oz. lots assorted 40% 

Effective July 29, 1920 

(1920 Condensed Price List, page 85) 

EASTMAN STEEL ENAMELED 

DEVELOPING BOXES 

Box without Floating 

lyid or Cover Cover lyid 

No. 2 $ 7.50 . $2.00 $1.40 

No. 2A 8.00 2.75 1.40 

No. 3 9.25 2.75 1.40 

No. 3 A 7.50 2.00 1.40 

No. 4 10.00 2.75 1.40 

Prices net. 

(1920 Condensed Price List, page 99) 
MAPLE LEAF TRAYS 

3A (shallow) $ .60 

4x 6 1.10 

5x 7 1.45 

8x10 2.15 

11x14 4.20 

14x17 6.65 

16x20 8.75 

20x24 18.00 

Dealers' discount 40% 

(1920 Condensed Price List, page 92) 

FLASHED OPAL GLASS 
Reduction in Price 

7 X 7 $1.00 

8 X 10 1.15 

10 X 10 1.35 

10 X 12 1.35 

11 X 14 2.25 

14 X 14 3.00 

14 X 17 3.40 

Dealers' discount 25% 
on next page) 



KODAK TRADE C[RCULAR. 



Effective July 30, 1920 
ACETIC ACID 28'/^ PURE 

(1920 Condensed Price List, page 43) 

V. lb. bottle .- $ .22 

1 lb. bottle 36 

5 lb. bottle 1.30 

Dealers' discount 33y3% 

100 lb. carboy, per lb. net .13 

Carlioy, extra and returnable, 

net 8.50 

Effective August 4, 1920 

GLASS STIRRING ROD 
THERMOMETERS .. 

(1920 Condensed Price List, page 98) 

Each $1.25 

Dealers' discount 25% 

Effective Aug. 10, 1920 

EASTMAN PROJECTION 
PRINTER 

(1920 Condensed Price List, page 26) 

The dealers' discount on the East- 
man Projection Printer is increased 
from 'F' 20% to 'G' 25%. 

CHANGE IN NAME 

Double weight paper and post cards 
known as Azo "C" will hereafter be 
designated as Azo "F." This change 
is made in name only and does not 
effect Azo ''C" SMigle weight. 

ADDITION 

Eastman Metal Portrait Film 
Adapters 

To fit 4>>4 X 6/4 Century Cur- 
tain Shade Holders, each.... $1.30 
Price net. 

CORRECTIONS 

(1920 Condensed Price List, page 28) 

The prices for Model Kl Automatic 
Aero Film Camera, with B. & L. Tes- 
sar Lens, Series Ic, /. 4.5 should be: 

Net wholesale price not including Ex- 
cise Tax $ 792.20 

Catalogue price including 

Excise Tax 1,244.22 



Fitted with /. 6 Aerial 

Hawk-Eye Lens, focal 

length 20 inches, the 

prices are: — Net wholesale 

price not including Ex- . 

cise Tax : $ 850.00 

Catalogue price including 

Excise Tax 1,335.00 

The B. & L. Tessar Series Ic Lens 
supplied is No. 18 and not the No. 10 
Lens, 
1920 Condensed Price List, page 19) 

Compact Graflex Camera fitted with 
B. & L. Tessar Lens, Series Ic, /. 4.5. 
The sizes of cameras should be 3% x 
5'.-2 and 5 x 7, not 4x5. 

(1920 Condensed Price List, page 83) 
The number of dozens in a case of 
Royal Dry Plates, 3^4 x 4j4 or 3^4 x 
5y2 is 30, not 65 and 35 as stated. 

1920 Condensed Price List, page 89) 

Under heading Dark Room 
Lamps, the reference page for Extra 
Safelights for Wratten and Kodak 
Safelight Lamps should be 106, not 
i09. 

OMISSIONS 

(1920 Condensed Price List, page 48) 

AERO CARTRIDGE FILM 

For Model Kl Automatic Aero Film 
Camera 

Cartridge 9>4 in. x 75 ft. for 

100 exposures 18 x 24 cm... $36.00 

Do., 9j/2 in. X 50 ft. for 70 ex- 
posures 18 x 24 cm 24.50 

Do., 9^ in. X 25 ft. for 37 ex- 
posures 18 X 24 cm 13.10 

Dealers' discount 20% 

(1920 Condensed Price List, page 68) 

The grades and contrasts of Double 
Weight Azo have been omitted. 
These are as follows: 
Grade A — Carbon (soft and hard). 
Grade A A — Carbon (soft). 
Grade B — Rough (hard). 
Grade E — Semi matte (soft, hard and 

hard x). 
Grade F — Glossy (soft, hard and 

hard x). 
Grade H— Smooth, Buff (soft). 
Grade K — Semi-Gloss, White (soft 

and hard). 



KODAK TRADE CIRCULAR. 



The 19 21 Calendars 



From the dealer's standpoint, 
calendars do their bit to help to 
promote the sales of photographic 
gCKjds, and they have established 
themselves as necessary items in 
the Kodak dealer's stock for the 
holiday trade. 

There is no prettier custom at 
the holiday season than that of sup- 
plementing the other gifts and re- 
membrances with the calendar of 
the year containing the amateur's 
own pictures. 

The Friendship Calendar offered 
this year is unusually distinctive 
in quality and design. It is fur- 
nished in one color, olive drab. In 
addition to the support, or back 
board, there are two flaps of vary- 
ing sizes, each forming a mask for 
a different size print. The lower 
flap, on which is mounted the 
calendar, is in a lighter tone and 
has a linen crash finish. The top 
flap has a chocolate colored border 
around the mask and is so scored 
and cut to permit the viewing of 
the calendar below. The support 
and the two flaps are held together 
by a buff silk cord. 

The Friendship Calendar has the 
appearance of neatness and gocKl 



taste and is without question the 
most attractive calendar we have 
ever offered. 

Heretofore, the assortment of 
calendars has been so great and so 
varied that sometimes dealers came 
to the end of the calendar season 
with some odds and ends remaining 
unsold. This year we are offering 
only two sizes and one design for 
upright prints, and the dealer is 
not likely to be left with odd sizes 
at the end of the season. 

We are offering the calendars 
this month to enable you to get 
your orders in before it is too late. 
Every year a number of dealers 
are disappointed because they did 
not get their orders in early enough. 
The hundred price on calendars will 
prevail regardless of quantity 
ordered. 

FRIENDSHIP CALENDARS FOR 
UPRIGHT PRINTS ONLY 

Per loo 

No. A for m X 2^2 or 2^ x 3^ $18.00 

No. B for 2K' X 4^ or 3^ x 5K 25.00 

Discount 40% 



CALENDAR PADS 

No. Color Size 

A India Tint, 1 xV4 

B India Tint, VAxV/^ 

Discount 25% 



I'er IOC 

$1.00 
1.00 



Good Clerlts are Nlade and Not Born 



"Vou don't know zvherc I can 
(fci a good clerk, do you?" This 
might be partly answered, in all 
seriousness: "Let us have the name 
of your Kodak clerk. We will send 
him The Kodak Salesman every 
month. It will help to make him 
a good clerk — and better yet, a 



good salesman." 

We add dozens of new ad- 
dresses to the mailing list every 
week, indicating that the dealer's 
sales-associates value The Kodak 
Salesman for what they get out of 
it. 



KODAK TKADE CIROULAK. 




Xhie friendship Calendar 
1921 



KODAK TRADE CIRCULAR. 



Keep You.r Sensitised Goods TVloving 



Years ago we recognized that 
dealers would sometimes have on 
hand sensitized products which are 
too old to deliver safely to custom- 
ers. We then offered to make an 
allowance of 40% on such products 
if returned to Uvs. transportation 
prepaid, within a certain time and 
providing the quantity was not, 
in our judgment, excessive. 

While we are usually willing to 
share the loss with our trade, there 



are times when it seems that deal- 
ers might have saved themselves 
any loss at all. The important thing 
in the handling of sensitized goods 
is to keep the stock moving. A rule 
which will almost positively apply 
and prevent loss, or wastage, is 
this : Pile the new stock behind the 
old stock. Offer the old stock first 
With average judgment in ordering, 
the dealer will then have a con- 
stantly moving stock — and it's onl} 
still water that grows stagnant. 



!Rlease Remember aod Please KollOA?sr 



We say "please" as if we were 
asking a favor — but, as a matter 
of cold fact, it is really not so 
much to our interest as to yours 
that these instruction's be remem- 
bered and followed. 

When returning goods by mail — 
either for repairs or for any other 
purpose or reason — please 
■ Attach a letter of instructions to 
the outside of the package contai:i- 
ing the returned article. Put first 
class postage on the letter and parcel 



post postage on the package. 

Then the instructions and the 
goods arrive together and we can 
at once proceed to do what you 
want done. 

At this moment there are several 
packages on our shelves, some of 
which have been there for weeks — 
awaiting definite instructions. Some 
of these came from dealers. 

Please comply, and we will all — 
you, the company, and the cus- 
tomer — be better served. 



NIaUe Your Store Rhiotographlc 
Headquarters 

a department of this return mail — unless it's a tough one 



There is 

company designed, from your view- 
l)oint, to cement the relatiouship 
between your customers and your 
store. 

If a customer asks your Kodak 
clerk a question he can't answer, 
he can say, "I don't know," or 'Til 
find out for you." Then he can 
look in one of our manuals or in 
Hoiv to Make Good Pictures. Or 
he can write the problem down and 
mail it to the Service Department, 
Canadian Kodak Co., Limited, 
Toronto. 

It will give liim the answer by 



requiring new research. 

It is in business to help you make 
your store '* Photographic I lead- 
{{uarters." The store that gives 
service — even though it doesn't 
cost money, but only thought and 
interest on some one's part — is 
going to become "Headquarters" 
for everything it sells. 

Our Service Department is here 
to help you render service. And 
our service is free. 

See August issue of the Kodak 
Salesman, page 11. 



KODAK TRADE CIRCULAR. 



Time 20 Seconds; Profit 3r>^c. 



"flave you seen this?" 

"No, what is it for?" 

"It's to hold your camera when 
you take a time exposure. A 
fence, a branch of a tree, the side 
of your automobile, the handle bar 
of your bicycle, the back of a chair 
— it clamps to any substantial ob- 
ject not over an inch thick." 

"I could use that. Frequently 
I lose pictures when the light 
is not good, because there is no 
place to stand the camera for a 
time exposure." 

''It is called the Optipod. It 
is really a practical tripod for 
casual use." 

"ril take it. How much is it?" 

"$1.50. Thank you. You'll 
find it verv useful." 



Whenever this conversa t i o n 
takes place in your store between 
your salesman and a customer, the 
chances favor a sale of the Optipod. 

Now is the time to sell Kodak 
accessories. 

Show the Kodak Self-Timer, 
Portrait Attachments, Sky Filters, 
the Kodapod, Tripods, Film Nega- 
tive Albums, Print Albums, and 
Carrying Cases. 

They'll move if you start them 
and your profit comes from motion. 
A new show card will be sent 
you shortly featuring the Optipod 
and the Kodak Self-Timer. This 
will speed up sales motion. 

For profit — display the adver- 
tising and show the goods. 



AN AID TO THE MAN BEHIND 
THE COUNTER 



The Kodak Salesman for August contains: 

How to make good with the Boss. 

For the Good of the Service. 

Two good window displays. 

Some Autographic arguments. 

Window cards with local color. 

The Why of the Anastigmat and the Kodak 
Anastigmat in particular. Concluding article. 



10 



KODAK TRADE CIRCULAR. 



How KODAKERY V^orks Kor You 
Without Pay 



Strange as it may seem, there 
is a dealer who forgets to fill out 
the Kodakery coupon when he sells 
a Kodak, a Brownie, or a Premo. 

Little is lost if the customer is 
already intensely interested in 
photography. But if he is just an 
average cns'.omer, the chances 
favor his remaining an average 
customer instead of becoming an 
exceptionally active purchaser of 
photographic goods. 

Kodakery s purpose is to increase 
and improve the practice of photo- 
graphy. 

Disregarding entirely the fifty 
advertisements it has contained in 
the last six months — advertising 
your goods^let's see what its 
articles have done to help increase 
your sales. 

You can classify its articles into 
four general groups: 

1. Descriptions of Kodak accessories 
and supplies- in use; 

2. Suggestions for novel and inter- 
esting pictures; 

3. Instructions on the manipulation 
of apparatus and materials; 

4. Explanation of photographic pro- 
cesses, etc. 

r^ooking back through the issues 
from March to August, you will 
find the following which point out 
to your customers reading Kodakery 
the usefulness of Kodak accessories 
and supplies : 

The Kodak Self-T'.mer as sole com- 

pan'on on the trail. (March) 
When to use lilters in photographing 

snow scenes. (.Xpril) 
Appliances needed for duplicating 

prints exactly. (.April) 
Advantages of Pyro Developer. 

(May) 

How the photographer can be in 

the group picture, too. (Aug.) 

You will also find thirteen 

articles suggesting novel and in- 



teresting pictures such as these : 
Photographing the shore ice. 

(March) 
Photographing by moonlight. 

(March) 
Making Kodak Portraits in Bay 

Windows. (April) 
Making a Kodak biography of a 

child. (April) 
The way to secure night effects in 

daylight pictures. (April) 
Photographing land and seascapes 

and statuary. (May) 
Catching a hawk with a Graflex. 

(May) 
Taking Kodak Portraits at home by 

flashlight. (May) 
Taking outdoor pictures by electric 

light. (June) 
Devices employed in photographing 

birds. (June) 
The way to make outdoor silhou- 
ettes. (July) 
Moonlight effects made by sunlight. 

(August) 
How to make pictures of cut 

fiowers. (August) 

Besides these articles, all fully 
illustrated, you will see dozens of 
examples of good photography — 
pictures of children, indoor and out- 
door scenes — all the various sub- 
jects which lend themselves to at- 
tractive pictures. 

Under the heading of "How to" 
articles, you will note the following: 
An easy method of embossing- 
prints. (March) 
How to get, on the print, the clouds 

in the negative. (April) 
How to use the Kodak Portrait 

.Attachment. (April) 
11 ow to make sepia prints on Velox 

paper, (April) 
Making pleasing prints from under- 
exposed negatives. (April) 
The importance of the. camera 

manual. (May) 
Making large pictures from small 

negatives. (May) 
How — and how not — to clean a lens. 

(May) 
Oil, the photographic shutter's 
worst enemy. (May) 



KODAK TRADE CIRCULAR. 



How, and why, to intensify nega- 
tives with Pyro. (June) 

Why the lens must be shaded from 
the sun. (June) 

What exposures to give for outdoor 
subjects with single and double 
lenses. (July) 

The m.eaning of the date on the film. 
(July) 

How to adjust a small focusmg 
camera for use as "fixed focus." 
(July) 

Caution to order film by its number. 
(August) 

And, not satisfied with supplying 
all this informatiion, to make the 
amateur a better custom.er, the 
editor adds for good measure 
these articles, explaining the science 
of photography, in theory or in 
application : 

Results obtained by lenses of differ- 
ent focal length. (March) 

The uses of the X-Ray and the X- 
Ray System. (June) 

}]ovv Pyro is obtained — from tree to 
tank powder. (June) 

Why two chemical agents are used 
in tank powders. (July) 

Relation between shutter speed and 
lens stop. (July) 

Difference between under-exposure 
and under-development. (July) 

After this evidence, it is clear 
that when you or your salesmen 
]:)ut a name on the Kodakcry 
coupon it means that you are 
drawing on our treasury for funds 
to increase your business. If you 
get the Kodakerx' signature every 
time a camera sale is made, we will 
circularize your customers twelve 
times a year. 

And if an old customer's sub- 
scription has expired, and you get 
a new subscription at sixty cents 
a year, there's thirty cents profit 
for you directly, and far more profit 
in the fostering of a more compre- 
• hensive knowledge of photography. 

Remember — we pay the bills, but 
Kodak erx' is your magazine. 




Real Co-operation 
exists between this 
Store and the 
Kodak Company 

Here'vS an ExampTvK 

YVTHEN you buy a Kodak, 
^^ Brownie, Premo or 
Graflex camera, we will send 
your name on to Toronto and 
you will receive free, for one 
year, Kodakery, a monthly 
publication issued by the 
Canadian Kodak Company, 
Limited. Kodakery is a real 
magazine, generously illus- 
trated and alive with readable 
articles on amateur picture-, 
making. It regularly sells for 
sixty cents a year. 

Kodaks from $11.21 up 
Brownie Cameras $3.10 up 

[Your Name and Address Here] 



Cut single col. No. 171-B. 



12 



KODAK TRADE CIRCULAR. 




Ready — on the instant 

The Pocket Premo 



Snaps into exact focus, every time, as the front 
board drops. 

The pictures it makes are 2^ X3^; the picture of 
it, above, shows its extreme compactness. 

Loads with 12 Exposure Premo Film Packs — "Just 
drop in a pack." Eastman-made film, of course. 

Has Kodak ball bearing shutter, meniscus achro- 
matic lens, seal grain leather covering (real leather). 
Refined finish throughout. Price, $14.95. 

//<" /lave i/ieni in stork 

RICHARD ROE & CO., 

101 Tripod Avenue 



Cut of Cnniera in hand as above, No. .U'*"-A. 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 



Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVII., No. 5 



TORONTO, CANADA 



September, 1920 



The Ftanciamentals of Photography 



This new book, written by the 
director of the laboratory of the 
Eastman Kodak Company, is for 
the general pubHc. Despite the 
suggestion of heaviness in its title, 
it is written in a popular vein and 
while we don't expect it to interest 
the unthinking, it will be eagerly 
read by all photographers who 
feel a curiosity as to the scientific 
foundations of their art. 

The price is $1.25, dealers' dis- 
count 33Mi7o. 

The table of contents is as 
follows : 

1 The beginnings of photography. 
Recording the course of photo- 
graphy from before the day 
when the sitter had to sit fixed 
for ten minutes in bright sun- 
light down to this day when an 
exposure can be made in one- 
millionth of a second. 

2 Light and vision. A compar- 
i >on between the eye and the 
camera, showing how the eye 
and the camera look at things, 



seeing all objects inverted; an 
understandable explanation of 
light waves and of color separ- 
ation. 

About lenses. In substance, a 
reprint of the booklet bearing 
that title, showing the differ- 
ences- in lenses. Treats of focal 
length, the cause of distorted 
images, the use of lens open- 
ings, depth of focus, etc. 

The light sensitive materials 
used in photography. Illustrates 
the reason for the selection of 
certain chemicals and the 
method by which they are com- 
bined to form sensitized photo- 
graphic film and papers. 

Development. Takes the de- 
veloper apart and points out 
why each element is necessary 
and how the process acts, step 
by step. 

Structure of the developed 
image. DeaHng with the pecu- 
liarities of gelatine and the pro- 



KODAK TRADE CIRCULAR. 



gress of development of the 
different layers of silver grains 
from the top to the bottom of 
the emulsion. 

The reproduction of light and 
shade in photography. Dis- 
cusses means of measuring the 
brightness of objects and of 
securing proper contrast; and 
also the theory of under, cor- 
rect and over-exposure. 

Printing. Gives the theory of 
what takes place physically 
under the action of light and 
then what happens in the de- 
veloper. 



9 The finishing of the negative. 
Tells how to improve an incor- 
rectly exposed negative by 
means of reduction or intensi- 
fication. 

10 Halation. Shows what creates 
the blurring of the negative 
around bright lights — and the 
remedy. 

11 Orthochromatic photography. 
Establishes the theory of re- 
producing colors by means of 
special plates and filters to ap- 
proximate the brightness of 
colors in shades of black and 
white. 



Thie Ne^w Shio^sr Cards 



New card signs and pictures for 
window and store display were 
distributed recently and if your 
opinion of them agrees with ours, 
before this the public have seen 
some of them in the window. 

They're rather late it is true, 
chiefly because it has been so diffi- 
cult to obtain the amount of card 
stock needed for the large number 
of signs required to supply all 
Kodak Dealers throughout the 
Dominion from coast to coast. 

For this reason the show cards 
are not so numerous as on some 
occasions in the past, but the stan- 
dard of quality has undoubtedly 
been maintained. They are force- 
ful and dignified enough to sustain 
and advance your store's reputation 
for quality and persuasive enough 



to bring customers into the store. 

They not only advertise the idea 
of adding to every day's pleasures 
with a Kodak, but also the acces- 
sories that go to make the Kodak 
purchaser a regular customer, the 
Optipod, the Kodak Self-Timer, the 
Kodak Tank, Kodak Film and 
Velox Paper. There's a Graflex 
Card too. 

Your sales people will find the 
new Velox Folder particularly use- 
ful for inside the attractive linen 
cover of this Folder are Kodak pic- 
tures which illustrate the three most 
popular grades of Velox Paper and 
at the same time show the different 
sizes of pictures made with the 
various Kodaks. The Folder also 
makes an effective centrepiece for 
a Kodak window. 



KODAK TRADE CIRCULAR. 3 

Ctianges in F*rice 

Since the August Trade Circular was issued, the following changes in price have 
been made. Kindly have the entries made at once in your Condensed Price List. 
Prompt attention to this detail will save you both time and money. 



ADVANCE 

Effective August 17, 1920. 

BLOTTING PAPER. 

(1920 Condensed Price List, page 88). 

Roll 20 in. X 10 ft $0.55 

Roll 24 in. x 10 ft 75 

Sheets 20 x 24, per doz 1.10 

Dealers' Discount 25% 

DRYER ROLLS. 
FOR MAJESTIC PRINT DRYERS. 

(1920 Condensed Price List, page 96). 

No. 1 $5.00 

No. 2 4.50 

No. 3 4.25 

Dealers' Discount 25% 

MUSLIN FACED BLOTTERS 

(1920 Condensed Price List, page 96). 
For use with Drver Rolls, Nos. 

1 and 2.......' $3.25 

For use with Dryer Roll, No. 

3 2.50 

Dealers' Discount 25% 

EASTMAN PORTABLE BACK- 
GROUND. 

(1920 Condensed Price List, page 88). 
Plain white, black or grey, size 

4 X 5 ft $6.50 

Dealers' Discount 25% 

ADVANCE 

Effective August 20, 1920. 

RUBBER TUBING 

(1920 Condensed Price List, page 29). 
Rubber tubing, red or black, 

per foot $0.13 

Dealers' Discount 25% 

ADVANCE 

Effective August 24, 1920. 

VELOX LIQUID HARDENER 

(1920 Condensed Price List, page 44). 

4 oz. bottle $0.25 

8 oz bottle 35 

Dealers' Discount 30% 



Do., in dozen lots of one size, 35% 
Do., in case lots of 48 8 oz., or 96 4 oz. 

bottles 40% 

Vj gal. bottle $ 1.35 

5 gal. jug 11.75 

Dealers' Discount 25% 

GROUND GLASS SUBSTITUTE 

(1920 Condensed Price List, page 44). 

4 oz. bottle $0.60 

Dealers' Discount 33%% 

SODIUM BISULPHITE. 

(1920 Condensed Price List, page 44). 

1 oz. bottle $0.16 

% lb. bottle 27 

y2 lb. bottle 35 

1 lb. bottle 60 

Dealers' Discount 33%% 



W. & W. FILTERS IN A GLASS 
(FLATS). 

(1920 Condensed Price List, page 106) 













Tricolor Set of 












Set or Set four 












Kl. K2 or of Kl, K2 Tricolor 


Size 








K3. each and K3 and K3 


2 


m. 


cir. 


or 


sq. 


$12.75 $39.00 $52.50 


2^2 


m. 


cir. 


or 


sq. 


18.00 54.00 72.00 


244 


m. 


cir. 


or 


sq. 


21.00 63.00 84.00 


3 


m. 


cir. 


or 


sq. 


25.50 76.50 102.00 


SVa 


m. 


cir. 


or 


sq. 


28.00 84.00 112.50 


3y. 


m. 


cir. 


or 


sq. 


31.50 94.50 127.50 


4 


m. 


cir. 


or 


sq. 


39.00 117.00 157.50 


4K2 


in. 


cir. 


or 


sq. 


45.00 135.00 180.00 


5 


m. 


cir. 


or 


sq. 


60.00 180.00 240.00 



Dealers' Discount 15% 



ADVANCE 

Effective August 31, 



KODAK 



MAGNESIUM 
HOLDERS 



1920. 
RIBBON 



(1920 Condensed Price List, page 91). 
Kodak Magnesium Ribbon 
Holders, each $0.35 

Dealers' Discount 33V.i% 
Do., in lots of one dozen, 40% 



KODAK TRADE CIRCULAR. 



REDUCTION. 

Effective September 4, 1920. 

MODEL Kl AERO FILM CAMERA 

(1920 Condensed Price List, page 28). 
Model Kl Automatic Aero 

Film Camera, fitted with 

No. 18 B. & L. Tessar 

series Ic, /. 4.5 Lens. 
Net Wholesale Price, not 

including Excise Xax.... $ 714.00 

Excise Tax 71.40 

Catalogue Price including 

Excise Tax 1,121.40 

Do., fitted with /. 6 Aerial 

Hawk Eye Lens, focal 

length 20 in. 
Net Wholesale Price, not 

including Excise Tax.... 782.00 

Excise Tax 78.20 

Catalogue Price including 

Excise Tax 1,228.20 

ADVANCE. 

Effective September 13, 1920. 

POST CARDS. 

(1920 Condensed Price List, page 80). 
Package of 500 cards. 

Velox $9.50 

Solio 5.75 

Azo 5.75 

P.M.C. Bromide 8.00 

Artura 6.75 

BROWNIE POST CARDS. 

Package of 500 cards. 

Velox $7.00 

Solio 4.75 

DOUBLE POST CARDS. 

Package of 5(X) cards. 

Velox $19.00 

Solio 11-50 

Azo 11.50 

Trade discounts unchanged. 

NEW GOODS. 

Publication entitled 

THE FUNDAMENTALS OF 

PHOTOGRAPHY. 

(1920 Condensed Price List, p,age 89). 

List price $1.25 

Dealers' Discount 33%%. 



Correction 

The discount sheet of the 1920 
Dealers' Condensed Price List does 
not include a special discount for 
Kodak Magnesium Ribbon Holders. 
In lots of one dozen the discount 
on these Holders is 40%. Please 
correct the discount sheet of your 
price list accordingly. 



An Error 

Please excuse a typographical 
error which occurred on page 3 
of the August Trade Circular. 
Prices extended for B. & L. Tessar 
Lenses, Series Ic. /. 4.5 should have 
been : 

No. 19 $406.50 

No. 20 575.00 



A booklet with a story 
of interest to everyone in 
any rural community. 

THE KODAK 

ON THE FARM 

Every rural home should 
have one. 

Circularize your district 
now^ ivhen a bumper crop 
is being harvested. 

Supplied with Dealer'' s 
imprin t — -free. 

How many will be 
required? 



KODAK TRADE CIRCULAR. 



A Free Course 

This week in the Educational De- 
partment of the Eastman Kodak- 
Co., there is a successful Kodak 
Dealer from one of the largest 
American cities. He is going to 
school again and finds the study 
of developing, printing, enlarging 
and the handling of sensitized 
photographic products more inter- 
esting than learning the three R's. 

By doing he is learning and when 
the week's course is over this dealer 
will go back home knowing what to 
expect from the finisher who 
handles his amateur work. 

Summer and winter the course 
draws students from all over the 
United States and Canada. Most 
of them are the employees of Ko- 
dak Dealers but there are many 
dealers too. 

At Your 

The dictionary says that "Serv- 
ice" means *'to employ one's self 
in the interest of another." 

The definition of Service in 
business ought to have these six 
words tacked on — "for the benefit 
of one's self." 

Service is not a charity.. It is 
nothing but good business. 

Though our Service Department 
may not exist for an altruistic 
reason, it actually works only in 
the interest of Kodak dealers and 
their customers. It answers any 
answerable question concerning 



in Klnislnlng 

Each student who enrolls re- 
ceives individual instruction accord- 
ing to his needs and the course em- 
braces as much instruction as he 
requires. The aim is to give a 
thorough understanding of amateur 
finishing. If the student wants 
some instruction in the retail selling 
of Kodaks and supplies he will get 
that too. 

No charge is made for the in- 
struction or for any of the materials 
used during the course. 

The course, though not given in 
Toronto, but conducted by the East- 
man Kodak Co., at Rochester, N.Y., 
is available to accredited Canadian 
Dealers and their clerks. 

The student may remain for a 
few days or a week or longer. 

Application form and further 
particulars on request. 

Service 

photography — from the theory of 
light to telling what is wTong with 
a print. 

If it is theory — the Eastman 
Laboratory has the answer. If 
it's practice, one or another of 
the many other departments of 
the company has it. In any 
event a letter addressed to the 
Service Department, Canadian Ko- 
dak Co., Limited, Toronto, will pro- 
bably solve your problem. Our 
Service Department is at your ser- 
vice, gratis — and the men in it like 
their work! Don't hesitate to com- 
mand their services. 



Don't overlook the leading article in the Kodak 
Salesman for September, "Your Cue' ' is the title. 
Read it, then ask your salespeople if they have read 
it too. 



KODAK TEADE CIRCULAR. 



iVlisnomers 



The words **agent" and ''agency" 
each signify a definite legal relation- 
ship, which is not the relation that 
exists between this company and its 
dealers. 

We have no agents to retail our 
goods, so that it is inaccurate and 
undesirable for a dealer to describe 
himself as a "Kodak Agent" or to 
describe his store as a ''Kodak 
Agency." From time to time we 
notice such phrases on letterheads 
or other printed matter, and in 
every case we point out that the 
implied relationship is not accurate 
in point of fact. 

We know that the language of 
business often lacks definiteness, 



and that many other lines of goods 
are sold on an agency plan. We 
believe that the inaccuracies cited 
are due to these conditions, but ob- 
viously it is not good policy for us 
or for our customers to make use 
of such terms in a connection to 
which they are not applicable. 

We repeat that we do not appoint 
agents to sell our goods, but do 
sell them outright, subject to certain 
conditions of re-sale, therefore no 
dealer can accurately describe him- 
self as a "Kodak Agent" or his 
store as a "Kodak Agency." 

Misapprehension should always 
be cleared up, and it is to this end 
that we point out the facts as above. 



Specialising 



The average amateur often wants 
advice and the store that can give 
it to him "right off the reel," cor- 
rectly and to the point, is the one 
that will keep his trade. And it 
stands to reason that the better re- 
.sults he can produce, the more 
money he will spend. 

Naturally you, as the proprietor, 
cannot devote all your time to any 
one department of your business, 
but it will pay you to become 
thoroughly familiar in a practical 
way with the different instruments 
and processes by using a Kodak 
yourself at every opportunity. 

One good live clerk who can spe- 
cialize on your Kodak Department 
will pay good dividends. He should 
be encouraged to become in all ways 



familiar with the line. Allow him 
to use a camera during his spare 
moments and to make exposures, 
develop and print at every oppor- 
tunity and so become an enthusias- 
tic booster and salesman. 

If he already possesses a good 
knowledge of picture making, so 
much the better, but in any event 
encourage him in every way to be- 
come both well posted and profi- 
cient. 

This is the mission of the "Kodak 
Salesman" so be sure that the name 
of your clerk who is the Kodak 
specialist is on our mailing list to 
receive the Sales man each month. 
It will keep him thoroughly posted 
on the Kodak line and maintain 
his interest and enthusiasm. 



KODAK TRADE CIRCULAR. 



Thirty cents for You 

and 

Thirty cents for Us 



We send Kodakery free for twelve months 
to those purchasers of our amateur cameras 
who fill out the coupon in the manual. 

But there are thousands of old camera 
users who pay us 60 cents a year for it. 

Your old customers will do it too. 

The subscription rate — to those not 
entitled to it free — is 60 cents a year. 
Dealers' discount — 507o. 

Every subscription increases your 
business for cameras and photographic 
supplies. 



KODAK TRADE CIRCULAR. 




Hardly a handful 

The Pocket Premo 

A companionable camera — and a capable one. 
Snaps into focus as the front board drops — ready for 
business on the instant. 

Makes pictures 2^^ x 3^ inches in size. 

Loads with 12 exposure Premo Film Packs — 
Eastman-made film. It's the easiest loading camera 
made. ''Just drop in a pack." 

Has Kodak ball-bearing shutter, meniscus achro- 
matic lens, real leather covering. Excellent finish. 

The price is $14.95. 

We have them in stock. 

RICHARD ROE & CO. 

loi Tripod Avenue 



Cut of Camera in hand as above, No. 348-A 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVII.. No. 6 



TORONTO, CANADA 



October, 1920 



Order by Ntamber 



When a business that is small to 
start with grows into tremendous 
proportions, a system that worked 
well with the small business may 
not be well fitted to the big 
business. 

Calling the two degrees of con- 
trast in which Azo was first made, 
"Soft" and "Hard," caused no 
confusion. But in giving better 
service later on, there came the 
Hard X, and also added surfaces, 
until the Azo problem has become 
a really complex one. And we pro- 
pose to simplify it by means of new 
labels and new designations. It 
is going to be better, a lot better, 
for everybody when the change is 
completed, and the change is 
going to be easy if the trade will 
bear in mind that we can't make 
it all in one day. For a time there 
may be three kinds of labels on the 
market, and all of ihem on perfectly 
fresh paper. 

The important change in our 
labels is the use of the numerals 
"2," "3," and "4" in place of the 
old designations "vSoft," "Hard," 
and "Hard X." 



We can't get this system at work 
all at once — and this is why : It 
will take over two thousand dif- 
ferent kinds of labels to provide 
for all the diflferent weights, sur- 
faces, degrees of contrast and 
number of sheets per package ! 

Eventually we are going to 
have a brand new label for every 
kind of an Azo package, but 
meantime, while we are getting 
into the swing of it, we are going 
to begin the use of numbers, by 
putting on an extra sticker showing 
the nezv numeral designation; for 
instance, a green "No. 2" sticker, 
on the labels with paper now labeled 
Soft. A little later this same de- 
signation will be all incorporated 
in a new label. 

What we want to make clear is 
that during this transition period, 
which will necessarily last for 
several weeks, or even months. 
An Old Label Does Not Mean Old 
Paper. 

There are fresh stocks in our 
factory and on the dealers' shelves. 
Certain sizes and certain surfaces 
and certain degrees of contrast sell 



KODAK TRADE CIRCULAR. 



more rapidly than certain others. 
On the way from factory to de- 
veloping tray these will pass each 
other. The demand is different in 
different localities. With a product 
that sells as Azo sells, making a 
change on 2,000 different packages, 
with thousands of some kinds per 
week against a very few per week 
of some other kinds, the change will 
not be easy — for us. For every- 
body it will be an advantage as 
soon as it is working. 

Azo papers will be designated for 
contrast as follows : 

No. 2— GREEN sticker. (Formerly 
labeled SOFT), For average 
negatives. 

No. 3— YELLOW sticker. (Formerly 
labeled HARD). For flat 
negatives. 

No. 4 — BLUE sticker. (Formerly 
labeled HARD X). For ex- 
tremely flat negatives. 



Ne^w List of Contrasts 

Both the increased number of 
contrasts and the new labeling 
method are for improved service. 
They are to help the photographer 
in the selection of a paper to fit 
his negative. 

Temporarily there will, of neces- 
sity, be a lack of uniformity in 
the labels. For a time extra 
stickers giving the designation of 
the degrees of contrast by numbers 
will appear on many of the pack- 
ages, but these packages will also 
bear the old designations ''Soft," 
"Hard," etc. Thus we shall famil- 
iarize the trade with the improved 
system. 

The tremendous number of 
packages — over 2,000 different 
packages — makes the job a big 
one. But it is worth while, and 
we have taken the bull by the 
horns. Don't be disturbed by 
the variety of labels. Simply 
use, in your orders, the numerals 
instead of the old terms to indicate 
the degree of contrast required. 



Order A^o by Number 

Order by number for contrast, naming by letter and weight, the 
particular grade and surface of paper desired. 



Single Weight 

Degrees of Contrast 
No. 2 No. 3 No, 



Double Weight 
SURFACE Degrees of Contrast 

No. 2 No. 3 No. 4 

Carbon A 

Carbon A A 

Rough B 

C Glossy (Pense) 

E Semi-matte E E E 

F Glossy F F F 

Smooth Buff H 

K Semi-gloss K K 



AZO POST CARDS 

Carbon A 

Semi-matte E E 

Glossy F F 

Semi-gloss K K 



KODAK TRADE CIRCULAR. 



Ho^N?Nr IVTany Winter 

Bookis ^s?\rill You. 

Require? 

These advance proofs of the 
covers of the Kodak and Premo 
Winter Books are printed here as 
a reminder to you to order your 
supply for the early winter and 
Christmas trade. As usual, they 
are furnished free of charge in 
any reasonable quantity — with the 
dealer's name imprinted on the 
back. Mailed out or distributed 
over the counter to your cus- 
tomers during November or early 
in December, these miniature 
catalogues will get business. Let 
us know how many you will 
require. 





Amateur Caleodars 
for 1921 

A good description of the Ama- 
teur Calendars for 1921 would 
be "A Christmas and New Year's 
Greeting that is personal but 
inexpensive to the customer, and 
makes a profit for the dealer on 
itself as well as on other goods he 
sells." 

The customer must have prints 
to accompany the calendar — such 
prints usually mean the sale of 
film and paper and service with a 
profit on each for the dealer, and 
there's a liberal profit on the 
calendars. 

All the details were given in the 
Trade Circular for August. 



KODAK TRADE CIRCULAR. 



Stoclc Ivocatlon and Arrangement 



Have you ever noticed that while 
customers as a rule are willing to 
travel all over the store for neces- 
sary articles, they will not always 
(particularly the men) do so for 
things pertaining to any recreation 
or for what they may term lux- 
uries ? 

The student in psychology could 
no doubt give a reason for this, 
but the dealer who handles photo- 
graphic supplies is not so much con- 
cerned with the reason as with the 
fact that this peculiarity of many 
purchasers makes the seemingly un- 
important matter of stock location 
one that must be given careful 
thought. 

There are several good reasons 
why Kodak goods should be located 
and displayed well forward in the 
store. 

If this is done customers entering 
the store for other goods must pass 
the Kodak counter twice, thus af- 
fording a double opportunity to in- 
terest them in picture making. 

In the same way transient cus- 
tomers, already Kodakers, will 
come to know where they can con- 
veniently obtain the photographic 
supplies that they regularly use. 

Then too, persons entering the 
store with a friend or customers 
momentarily unoccupied while 
waiting for the clerk, who is busy, 
will usually be found at the front 
of the store and will become in- 
terested in the Kodak pictures or 
handsome instruments in the dis- 
play case. 



The arrangement of stock is no 
less important than location. 
Kodaks and Kodak supplies should 
be kept distinctly separate from 
other stock. Even if but part of 
one section of shelving or part of a 
single display case is available, it is 
best to draw the line sharply and 
not permit any encroachment by 
other goods on the space allotted to 
the photographic display. 

Mixing up goods conveys an im- 
pression that the stock is weak and 
incomiplete, which will materially 
retard the growth of business. 

Remember that customers are not 
familiar with all the various little 
helps in the photographic sundry 
line and that they never will be- 
come familiar with many of them 
if they are packed away on a shelf 
or in a drawer out of sight. Such 
goods should be prominently dis- 
played and a casual "What is that 
for?" will lead to many a sale. 

The location and arrangement of 
stock is more vitally important dur- 
ing the Christmas purchasing 
season than at any other time, be- 
cause the visits of regular custo- 
mers are more frequent then and 
casual customers more numerous. 

Everyone of these customers has 
a Christmas problem to solve, and 
if the photographic display is well 
located and prominent, the chances 
are that the attractive display cards, 
Kodak prints and enlargements will 
suggest a solution of the problem. 



KODAK TRADE CIRCULAR. 



Kodak: Nlagnesitim Rtbt>on Holder 



These Holders are most useful 
in printing from the hard, dense 
negatives which are all but im- 
penetrable to the regular printing 
light. Such negatives are to be met 
with more or less frequently, and 
the effort to print them by the Hght 
used for negatives of average 
quality is more often than not the 
cause of a considerable waste of 
time and material. Light from a 
small piece of Magnesium Ribbon 
will quickly penetrate the thickest 
of these hard printers and greatly 
economize time as well as avoid a 
waste of material. 



Tell your customers. They ap- 
preciate these little tips, and there's 
good profit in the sale of such sun- 
dries. 

The Holder comprises at once a 
compact magazine for the Mag- 
nesium Ribbon, a convenient Holder 
for burning it and a ready means 
of measuring definite lengths of the 
Ribbon. Each Holder contains rib- 
bon for 300 or more exposures. 

Kodak Magnesium Ribbon Hol- 
ders, each $0.35 

Alcohol Lamps, to use with 
Kodak Magnesium Ribbon 

Holder, each 35 

Dealers' Discount Z2>yz% 



!Prices Subject to Clnange 



We hope that manufacturing con- 
ditions will soon adjust themselves 
so that deliveries may be made 
promptly enough to keep pace with 
the fluctuating prices made neces- 
sary by market conditions. 

Until such conditions become 
more normal, it should be remem- 
bered that orders can onlv be ac- 



cepted as subject to the prices pre- 
vailing on the dates on which we 
are in a position to make delivery. 

This also applies to orders for 
future delivery. 

Conditions beyond our control 
govern all prices. These, therefore, 
must be held subject to change at 
any time. 



Kilm F*acU: Developing Hanger 



With Photo Finishing Depart- 
ments employing the vertical tank 
system, the Premo Film Pack De- 
veloping Hanger has been de- 
servedly popular. Dealers who con- 
d/uct finishing departments will ap- 
preciate the new features that have 
been embodied in the improved 
model of this Hanger that is now 
ready for the market. 

The improved Hanger has twelve 
film clips of new design that pro- 
vide greater rapidity and security in 



attaching the film. The construc- 
tion also provides against the clips 
becoming inoperative through the 
chemical action of the developing 
solutions. The order number may 
be written in pencil upon a white 
Kodaloid Tablet removably attached 
to the Hanger Top. 

PRICE 

(1.920 Condensed Price List, page 89) 
Premo Film Pack Developing 

Hangers, each $2.00 

Dealers' Discount 25% 



Kodak trade circular. 



Keep Thiem in Stock 




Pocket Premo sales are steadily 
increasing. 

Extensive magazine publicity 
and appreciation of the attractive 
features possessed by this neat 
little camera have created the 
demand. 

Are you getting your share of 
this Premo business? 

Advertising and aroused public 
interest alone will not lead to a 
sale. You must have the Pocket 



Premo in stock and be ready to 
demonstrate its picture-making 
simplicity. 

Place one in your customer's 
hand. Let him FEEL how small 
it is for a camera making 2i/4 x 31/4 
pictures. Show him how the lens 
snaps automatically and instantly 
into focus without adjustment. 
Load it with a dummy Premo 
Film Pack and prove the advan- 
tages and simplicity of making 
pictures the Premo way. The 
list price is $14.95. There will be 
good profit, and the usual satisfac- 
tion in making a quick sale. 

It has been difficult to satisfy 
the demand for almost every model 
of Premo cameras, but we now have 
Pocket Premos in stock ready to 
fill your order. 

We shall be glad to help you by 
supplying, without charge, sugges- 
tions for Pocket Premo adver- 
tisements and cuts for use in your 
local papers. 

Stock Pocket Premos and Premo 
Film Packs — feature them — and 
they will bring you good business. 



Now is the Time to Feature 


— Albums 


— Velox Paper 


— Enlargements 


— Kodaks 


— Amateur Printers 


— Brownies 


—Water Color Outfits 


— Premos 


— Mounting Tissue 


— Graflex 



KODAK TRADE CIRCULAR. 



"If It isn't an Kastm 

"The dealer across the street is 
selling non-Eastman cameras 
which, in conversation, he calls 
Kodaks, though of course he 
doesn't put such statements into 
print because he knows the East- 
man company owns the name 
Kodak, and he could be held re- 
sponsible. How am I to meet such 
arguments ?" 

We get inquiries like this from 
a Kodak dealer once in a while. 

Some dealers feel that by 
emphasizing the name "Eastman 
Kodaks" on their letterheads and 
in advertisements, they circumvent 
the dealer in other goods who is 
trying to trade on the Kodak 
reputation. 

We think that is poor policy 
because the use of the name 
"Eastman Kodaks" suggests to 
the public that there are other 
Kodaks than Eastman's, while 
as a matter of fact there are no 
other Kodaks. 

We recommend that the name 
Kodak alone be used, accompanied 
by the phrase, "If it isn't an 
Eastman, it isn't a Kodak." 

This draws the public's attention 

Xhiey Prefer to 

Sensitized photographic goods 
have a natural dislike for dampness. 
Another of their distinguishing 
characteristics is restlessness. They 
hate to stand still. 

If you keep your supply dry 
and keep it moving so that stale 
stock does not accumulate on 
your shelves — you'll not have occa- 
sion to charge your profit and 
loss account with loss due to 
outdated or de-sensitized goods. 

Once in a while a man sends us 
negatives from which pictures have 



an, It isn't a Kodak:" 

to the fact in a polite way, and 
it does not give your competitor 
any recognition. Its use acts as 
a warning to him that the public 
knows the truth and this knowledge 
is the best preventive you can 
employ. 

In our 1921 Kodak Catalogue, 
we shall place this Hne — "If it 
isn't an Eastman, it isn't a Kodak" 
— under the illustration of every 
Kodak. 

During the early part of this year 
we spent a lot of money for 
"trade-mark advertising," telling the 
public what "Kodak" means, so 
there is constantly a better under- 
standing. 

At the present time we prefer 
to use our advertising space to 
point out the pleasures of amateur 
photography. 

When the Camera Works, witli 
their large additions of space and 
of workmen, once catch up with 
the back orders, as they hope to 
do before long, we can again 
feature particular models of 
Kodaks which only Kodak dealers 
have in stock. This kind of adver- 
tising will do much to protect you 
against unfair competition. 

be Kept IVToving 

been produced after they have 
remained unexposed for years. 
But that is more by luck than 
management, and we caution 
against the sale of old stock. 
Consult us if you have old goods 
on hand. In most cases, we prefer 
to share the loss with our trade. 

But the real remedy is ''Don't 
have old stock." Order reasonable 
quantities and keep the stock 
moving from package to shelf 
and shelf to customer. 



KODAK TRADE CIRCULAR. 




Let KODAK 

sell your Livestock 

You know cattle and horses and sheep and hogs. 

You know the pose that will bring out their strong 
points. The rest is easy. Kodak has so simplified 
photography that anybody can make good pictures and 
it's less expensive than you think. 

Kodaks from $11.21 up — they are all Autographic — 
an invaluable feature for pictures of livestock — the 
date and title are often so important. 



RICHARD ROE & CO., 

101 Tripod Avenue 



Double Column Cut as above 121A. 



Single Column 121B. 



FOR TRADE CIRCULATION ONLY 



Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OWN' 



Vol. XVII. , Na. 7 



TORONTO, CANADA 



November, 1920 



X^wo Ways of Losing IVIoney 



Bang! — and prices came down. 

But previously — bang ! — and 
prices went up. In some cases a 
premature explosion. 

Kodak prices were the last to 
go np, and for the most part, they 
went up the least, and they will, 
therefore, be the last — but, of 
course, we can't tell — exactly. 

If photographic goods had gone 
up like sugar and shoes and salads 
— or even like some of the mater- 
ials that enter into them (meaning 
entering into photographic goods, 
not salads) — say, silver and cot- 
ton and gelatine — they might be 
expected to descend like those old 
24th of May skyrockets that used 
to lose their sense of direction at 
an altitude of about one hundred 
feet, and with a horrible sizzling, 
plunge earthward to the terrible 
consternation of mother and Aunt 
Emma, until kerplunk, they, 
ostrich-like, buried their heads 
in the tomato patch. 

I-^)Ut photographic goods did 
nothing of the kind. They ascend- 
ed in a gentle curve — never at- 
taining the perpendicular. Sugar 
is said to be down : it is still 
three times the pre-war price. 



Cotton is said to be down; it is 
still three times the pre-war price. 
Silver is said to be down ; it is 
still nearly double the pre-war 
price. 

Photographic prices have not 
acted as other prices have in the 
past ; it isn't reasonable to expect 
them to tag after them now. 

But suppose, after a time, they 
do come down — say, part way 
down, to the former level ! 

There are two ways of losing 
money on a falling market. Yes — 
you are right. You have thought 
of the first way — but we have 
never intentionally overstocked a 
dealer yet. Why should we? A 
dealer with a real grievance 
against us isn't going to help our 
business — not next year and the 
year after. 

But there is another way of 
losing money on a falling market. 
It is not having the goods. And 
it is not only a sure way but a 
mighty serious way. It is a par- 
ticularly serious way if a camera 
sale is lost, because that means 
the loss of subsequent film sales 

and paper sales and . In 

ez'ery line of business, people have 



KODAK TEADE CIRCULAR. 



had trouble by ''not having the 
goods" during the last three or 
four years, simply because the 
manufacturers could not turn 
them out fast enough. Perhaps the 
elimination of that trouble will 
furnish the silver lining to the 
cloud of descending prices — if 
descending prices can be con- 



sidered a cloud. 

No man ever got rich sitting up 
nights trying to figure out how 
not to lose money. And there is 
only one way of making money in 
retail merchandising — having the 
goods to show and to sell, giving 
service, keeping the customers 
coming. 



Kodak Snapshot Frames 



For the sitting room, library or 
den, there is nothing more attrac- 
tive than a Velox print or Kodak 
enlargement framed with the Ko- 
dak Snapshot Frame. 

Framing could not be made 
more simple. Each frame is sup- 
plied with glass, back and hanger. 
The three or four brads which 
hold the glass and back in place 
are removed. The photographic 
print or enlargement is then placed 
between the glass and back, the 
brads being reinserted to hold 
both in ])lace.' Then for hanging, 
a gummed sticker with which 
each frame is sup])lied is attached. 

They are substantially made of 
^A'-inch wood moulding with cor- 
ners well mitered and securely 
joined. The finish is a brownish 



mission of a neutral tone that will 
go well with either black and 
white or sepia tone prints — just 
the thing for the drug, optical 
or jewellery store which does not 
ordinarily handle anything in 
the picture frame line. 

Place a print in one of these 
frames and set it up on the coun- 
ter, so that the customer, when 
she comes for her order of prints 
or enlargements, will see it and 
remark "What a nice little frame," 
paving the way for a sale on 
which there can be a good margin 
of profit for you. 

Prices on page 92 of the 
Dealer's Condensed Price List are 
net, the establishment of retail 
selling prices being left to your 
discretion. 



Thie Art of Selling Kodaks and Supplies 



is the same salesman at your 
Kodak counter to-day who was 
there last year? 

Tf not, has the present clerk or 
department manager a thorough 
understanding of the art of selling 
photographic goods? 

We publish a booklet on Selling 
Kodaks and Supplies, which con- 
tains the crystallized experience 
of many years and many men. 



Your experienced salesi)eople may j 
get only two or three pointers ^ 
from it; your apprentices in sell- 
ing the Kodak line, even though 
they are steeped in the wisdom of 
general retail selling, will find it a 
simple, elementary, nndcrsi ami- 
able primer on photogra])]n'c ])r()- 
cesses and an outline of sales ])rin- 
ciples applicable to this line. 
We will mail copies on request. 



KODAK TRADE CIRCULAR. 



Xhie NeT?sr ShoA;v Cards 



About the time that you receive 
this circular, a parcel, containing 
six new advertising cards for win- 
dow display during the holiday 
season and winter months, will be 
forwarded from Toronto by mail. 
Be on the lookout for this package 
and get the cards working as soon 
as they arrive. 

They will advertise for you not 
only the Kodak idea but certain 
of the accessories which make the 
Kodak ])urchaser an enthusiastic 
photographer and regular cus- 
tomer. 

No one branch of the Kodak 
family is so well adapted for 
boosting to the Christmas gift 
purchaser as the Junior line. 
There are fourteen different 
models of Kodak Juniors, afford- 
ing an excellent choice for either 
children or grown-ups, at prices 
that Avill suit any purse. 

For this reason the Kodak 
Juniors will be extensivelv adver- 



tised as Christmas gifts and a- 
mong the new cards is one that 
will enable you to connect up 
with and cash in on this advertis- 
ing. The card, which is printed 
in four colors, displays a Kodak 
Junior in a holly wreath mounting 
and suggests this Kodak as a solu- 
tion of the difficult Christmas pro- 
blem. 

Unlike the case of many articles 
that are e-xcellent as Christmas 
gifts, the sale of a Kodak does not 
mean the beginning and end of 
your relations with the purchaser. 
Each camera sold increases the 
sales of film and other photogra- 
phic supplies and accessories on 
which there is a good margin of 
profit for you. 

Advertise Kodaks as Christmas 
gifts and display your Kodak 
goods prominently during Christ- 
mas purchasing season. Doing so 
you build for future profit. 



Xhie Kodak: ^Vinter Booklet 



This is now ready for distri- 
bution and if your order has not 
already been sent, better send it 
along at once so that the booklets 
will reach you in time for distri- 
bution before Christmas. 

The supply is limited too, so it's 



going to be a case of — ''first 
come, first served," but while they 
last you may have any reasonable 
quantity with your imprint on the 
back cover, free of charge. 

There's a Premo Booklet too. 

How many please? 



F^.JVI.C. Contrast Bromide 



Owing to the general demand 
for a more contrasty Bromide 
Paper, we have decided to put out 
a Contrast brand in the following 
P.M.C. Papers: 

No. 2, No. 3, No. 8. 



The list price of No. 2 and No. 
3 will be the same as P.M.C. Bro- 
mide, Single Weight. 

The list price of No. 8 will 
be the same as P.M.C. Bromide, 
Double Weight. 



Discount 30% 



KODAK TRADE CIRCULAR. 



Xhe Kodak Christmas Story 



There are about two million 
families in Canada. Some of them 
are not prospective purchasers of 
cameras, but those who have the 
education and the means to read 
high-grade magazines are actively 
in the market for Kodaks, photo- 
graphic equipment and supplies. 

People have different reading 
tastes, some prefer humor, 
others are more interested 
in scientific matters. Some read 
current history, others stories of 
business success. To some a page 
of recipes is engrossing, to others 
a new dress pattern. 

Every conceivable reading hob- 
by, from the Movie to the Farm, 
is covered by the magazines that 
will be used in December, in full 
page space, to help you sell Ko- 
daks and Brownies and Premos. 
Below is the list. You will see 
at a glance, that they all have a 
wide circulation in Canada and 
that they cover the buying public 
as thev cover the countrv. 



Copy reproduced on the op- 
posite page will appear in the late 
November and early December 
issues, for the most part occupy- 
ing cover positions that call for 
reproduction in two, three or four 
colors. To enable you to make 
the most of this national adver- 
tising, the same copy has been 
used for a window display card 
that will be distributed so as to 
reach you early in December. 

In December, a special Christ- 
mas Advertisement will also ap- 
pear in the majority of these pub- 
lications, both Magazines and 
Farm. This will feature the 3A 
Kodak, 3A Junior, No. 1 Kodak 
Junior, Vest Pocket Kodak and 
the No Brownie. It is strictly 
a camera advertisement with a 
holiday atmosphere that is certain 
to bring sales to those dealers who 
have the goods in stock. 

To turn the public into your 
doors — haz'c the goods — advertise 
them — and shozv them zvell. 



American ^Magazines 



American 

Sat. Evening Post 

Ladies' Home Journal 

McClure's 

Country Gentleman 

Collier's 

Motion Picture 

Cosmopolitan 

Popular Mechanics 

Harper's 

Leslie's 

Pictorial Review 

World's Work 

Red Book 

Vogue 



People's 
Woman's Home 

Companion 
Forest and Stream 
Munsey's 
Argosy 
Outdoor Life 
All-Story 
Outlook 
Life 

Photoplay 
Detective Stories 
Scribner's 
Popular 



Everybody's 

Review^ of Reviews 

Smith's 

Metropolitan 

Delineator 

St. Nicholas 

Field and Stream 

Short Story 

Designer 

Top Notch 

Ainslee's 

Adventure 

Youth's Companion 

Popular Science 

Century 



Canadian Tvlagra2:lnes and Karm F*iat)llcatlons 

Everywoman's World Le Samedi Farm and Dairy 

La Canadienne Canadian Countryman Farm and Home 

MacLean's Canadian Farm Farmer's Magazine 

Canadian Home Journal Farmer's Weekly La Presse Farm and Ranch Review 
Western Home Monthly Farmer's Advocate, London Grain Grower's Guide 
Toronto Saturday Night and Winnipeg Nor'West I'armcr 

I-'amily Herald and Weekly Star 



KODAK TRADE (MROUT.AR. 




All Ottt doors invites yottr Christmas 

KODAK 

Canadian Kodak Co., Limited, Toronto, Canada 



This advertisement, much larger of course, will appear in 
November and December magazines 



KODAK TRADE CIRCULAR. 



Kodak 

as you go 

RICHARD ROE & CO. 

1201 Tripod Avenue 




street Car Card No. 811 



Wlnen ^Vinter Shoppers Cro^vsrd the Cars 



The street cars are getting more 
crowded. The weather requires 
a conveyance — and everybody 
uses the street cars at some time 
for shopping. So your announce- 
ment in the cars reaches them at 
what the young advertising writer 
calls ''the psychological moment." 
It is certainly the logical moment; 
They are going somewhere to buy. 
The attractive invitations repro- 
duced below should help you help 

Stolen C 

On the night of Sunday, Octo- 
ber 17, 1920, several Kodaks, 
Brownie and Premo Cameras 
were stolen from the store of 
Messrs J. C. Jaimet & Co., Ltd., 
King St. W., Kitchener, Out. 

A list of the missing cameras, 

V. P. Kodak, Anas. Lens, No. 80204 
V. P. Kodak, R.R. Lens, No. 1229474 
V. P. Kodak, Single Lens, No. 953199 
1- Kodak Jr., K.A. Lens, 300650. 
lA Kodak Jr., K.A. Lens, 386920. 
lA Kodak Jr., K.A. Lens, 441262. 
lA Kodak Jr., R.R. Lens. 
2C Kodak Jr., R.R. Lens, 12739. 
3A Kodak Jr., Single Lens. 
3A Kodak Jr., R.R. Lens. 



them make a decision profitable 
to you both. The word "Kodak" 
is sufficient to suggest to them 
that where Kodak is, there other 
Christmas gifts will be also. 

These cards are furnished free 
of charge, imprinted with his 
name and address, to dealers who 
display them in the cars. How 
many will you require for the cars 
in your vicinity? 

ameras 

with their serial numbers, where 
known, is published below. Should 
any dealer obtain information re- 
garding any of these missing- 
cameras, please communicate with 
Messrs. J. C. Jaimet & Co., or the 
Chief of Police, Kitchener, Out. 

2 Folding Brownie, R.R., 440153. 
2A Folding Brownie, S. L., 262977. 
2A Folding Brownie, R.R., 262132. 
2A Folding Brownie, R.R., 183587. 
2 Cart. Premo, S. L., No. 116763. 
2A Fold. Cart. Premo, S. L. 
2C Fold. Cart. Premo, R.R. Lens, 

10446. 
3A Fold. Cart. Premo, S. L. No. 5355. 



KODAK TRADE CIRCULAR. 7 

Chianges in Price 

Since the October Trade Circular was issued, the follow changes in price have 
been made. Kindly have the entries made in your Condensed Price List. 



Effective Oct. 15, 1920. 

REDUCTION 
Potassium Bromide 

(1920 Condensed Price List, page 43). 

1 oz. can $0.14 

H lb. can 37 

V2 lb. can .63 

I lb. can 1.15 

Dealers' Discount 25% 

Effective Oct. 27, 1920 

ADVANCE 
R. O. HOLDER KITS 

(1920 Condensed Price List, page 37). 

4 X 5 $0.35 

5 X 7 ■ .50 

6i/_> X 8K 55 

7 X 11 75 

8 X 10 75 

II X 14 85 

14 X 17 1.50 

Dealers' Discount 40% 

KODAK DOUBLE PLATE 
HOLDERS. 

(1920 Condensed Price List, page 30). 

4 X 5, for No. 4 Cartridge Kodak 

or Xo. 4 F. P. Kodak $2.25 

5 X 7, for No. 5 Cartridge Kodak 2.50 

Dealers' Discount 30% 

STANDARD TRIPOD 

(1920 Condensed Price List, page 104) 

Each $4.00 

Dealers' Discount 25% 

FOCUSING PANELS FOR GRA- 
FLEX CAMERAS. 

(1920 Condensed Price List, page 31). 

2^4 X 354> for Auto Graflex Jr. 

and R. B. Graflex Junior.... ^i.75 

3% x 4J4, for Auto Graflex.... 4.00 

3^4 X 5^, for Compact Graflex 5.00 

4 X 5 , for Auto Graflex.... 5.00 

5 x 7 , for Auto Graflex and 
Compact Graflex 6.50 

Dealers' Discount 25% 



CROWN TILTING TRIPOD TOP. 

(1920 Condensed Price List, page 104) 

Professional $10.25 

Dealers' Discount 25% 

Effective Nov. 9, 1920. 

ADVANCE. 

FINE GROUND GLASS. 

(1920 Condensed Price List, page 92). 

4 X 5 , per sheet $0.30 

5 X 7 , per sheet 35 

5 X 8 , per sheet 40 

61/2 X 81/2, per sheet 50 

8 X 10 , per sheet 65 

Dealers' Discount 30% 

Correction 

(1920 Condensed Price List, page 92). 
The Mats for Kodak Snapshot 
Frames are put up in packages 
of one dozen and the prices qtioted 
are for packages of one dozen 
mats, not for single mats. Please 
correct your price list accordingly. 

Film F^ack Htinger 
Clips 

Last month's Trade Circular 
announced a new and improved 
model of the Film Pack Develop- 
ing Hanger, with which a new 
style clip is supplied. As there 
are many of the old style hangers 
in use, for some time to come 
there will be a demand for the 
clips to use with this hanger and 
dealers when ordering film pack 
hanger clips should be careful to 
specify whether they wish them 
for the old or new style film pack 
developing hanger. 

For the time being if orders do 
not specify, the order department 
will enter old style hanger clips. 
Price is the same for either stvle. 



KODAK TRADE CIBCULAB. 



Pictures 

2J4 X3'4 




POCKET PREMO 

It's a man's camera because it slips so readily into his 
pocket — and it is sound both in design and construction. 

It's a woman's camera because it is so unobtrusive and 
so finely finished. 

It's a boy's and girl's camera because it requires no 
focusing. Just drop the front board and the bellows are 
extended, ready for action. 

It's everybody's camera because it makes good pictures. 

It loads with Premo Film Packs — the easiest to load 
and fastest in use of all forms of film. Both the camera 
and the film are Eastman-made. 

Price $14.95 

RICHARD ROE & CO., 

1001 Tripod Avenue 



Cut of Camera aud Film Tacks in hand, as above, No. 349 A 



FOR TRADE CIRCULATION ONLY. 



Canadian Kodak Co., Limited 

Trade Circular 



"FOR YOUR INTERESTS AND OUR OWN" 



Vol. XVII., No. 8 



TORONTO, CANADA 



December, 1920 



The Soporific Influence 



It always amuses and interests 
me — the way Cheltenham can take 
a little incident and draw a big 
truth from it. Something in his 
training must have given him a 
keen insight into human nature. 
And he has cashed in on that 
insight. 

We lunched together at the club 
yesterday, and, suddenly deviating 
from that golf topic that is so close 
to the hearts of both of us and, 
at the start, apparently apropos of 
nothing at all, he discoursed thusly : 

"It's a strange thing," said 
Cheltenham, as he lighted a long 
thin one, "how easily men lose 
their punch and what a jolt it 
takes to restore it. 

"Three years ago I bought the 
old Richardson place, as you will 
remember. Nearly an acre — big 
lawn, flower garden, vegetable gar 
den, shrubs and all that sort of 
thing. We moved in in the spring 
and I hired Jim Blake for a gar- 
dener. He not only knew his 
business but he was some worker. 
We had flowers and vegetables 
galore ; he wasn't satisfied with 
cutting the grass ; he shampooed 
it and massaged it. He didn't 
wait for weeds to spring up. He 



could see them two inches under 
the sod. 

"He was so good that, although 
I had hired him for the season 
only, I kept him right through the 
winter. He had nothing to do but 
shovel the walks and tend the fur- 
nace, but was expected to beat 
a rug or wash windows when 
called upon. Before spring my 
wife was complaining that Jim 
was too lazy to beat a rug and 
grumbled when called upon to 
wash a window or sweep off the 
porch, but I hung onto him on 
account of the lawn and garden. 

"Spring came on schedule, but 
there were no springs left in Jim. 
He was so lazy that it made the 
rest of us yawn just to see him 
mope around. 

"By May 1st I had to fire him. 
I was afraid of being arrested for 
harboring noxious weeds. Fortune 
favored me, however, and I secured 
another hustler. He didn't know 
gardening as Jim did, but he was 
a whale for work. He swung his 
hoe as if he were fighting fire, and 
pushed the lawn mower so fast it 
sounded like a flivver running idle 
with the throttle wide open. And 
the next winter he too Rip Van 



KODAK TRADE CIRCULAR. 



Winkled to an extent that made it 
necessary for me to replace him by 
the time the crocuses were winking 
at us. His works had stopped 
during the idle period and the key 
to the winding apparatus must have 
been broken. He just couldn't get 
going again. 

"Then I hired a Swede. He 
never worked a minute over time, 
but he kept moving the full eight 
hours agreed upon until the last 
leaves were burned in the fall, the 
celery buried and the lawn mower 
hidden behind the carefully cleaned 
garden tools in the corner of the 
garage. 

''Then he went to sleep and, 
unlike the ground hog, he failed to 
waken in the spring. Yes, he 
tended the furnace (it only went 
out three or four times a month 
but the habit grew on it) and 
somnolently swept the walks. The 
first sweet harbinger of spring was 
no alarm clock for him and for all 
I know, he is sleeping yet. 

*Xuck was again with me this 
season and I got hold of a good 
live man to take the place of my 
dead but unburied Swede. But 
Fm taking no chances on letting 
him rust his hinges. I have found 
a winter factory job for him. A 
friend of mine owns the factory 
and as a favor to me, has put this 
chap under a foreman whom he 
intends to replace at the first 
opportunity because he is such an 
inhuman driver of his men. T 
certainly hope he can't replace 
that fiend of his before the frost 
is out of the ground. Meantime, 
I am tending my own furnace, 
carrying out the ashes and shovel- 
ing the walks, and it helps kecj) 
me fit." 

"Well, Cheltenham, what's the 



moral?'' This from me. 

"It applies to the store. Business 
has been coming so dog-goned 
easy since about 1916 that I am 
scared of the soporific influence. 
There are a score of little stunts 
we used to use to get new business 
that we dropped because we had 
all the business we could handle 
or because we could sell all the 
goods of certain kinds that we 
could get. 

"We have got to hustle again to 
get business, and in a way I'm 
glad of it. The time we used to 
put in making excuses for not filling 
orders we can now put in thinking 
up new ways of getting orders. 
And that's more fun. On business 
getting lines, we are something 
Hke those gardeners. But we 
won't be long. I'm going to start, 
all over again, the old advertising 
plans that worked well, and am 
going to create some new ones. 
The windows are going to be 
changed oftener and — Great Scott 
— it's half past one! I've been 
gone from the ofiice fifty-five 
minutes. Must hustle back and 
get some of the new stunts started. 
S' long." 



Christmas Gifts 

— Kodaks 

— Brownie Cameras 

— Graflex Cameras 

— Premo Cameras 

— Albums 

— Accessories 



KODAK TRADE CIRCULAR. 



An E^xiample of Involiited Circtamloctition 



We've just received a request 
which for involuted circumlocution 
is very much like breaking in a 
back window to gain entrance 
when the front door is wide open. 

An acquaintance employed by 

the office of a New York 

magazine writes us a letter to say 
that a young woman — a member of 
his family — who has been teaching 
store efficiency in a large retail 
store in the former unmentioned 
city discovered there a saleswoman 
who is seeking for information 
about the Kodak line which will 
enable her to sell more goods for 
her employer — and do we know 



where such information might be 
obtained. 

''We do," said we, and we sent 
him at once the booklet, ''Selling 
Kodaks and Supplies," several 
copies of "The Kodak Salesman," 
and "How to Make Good Pictures." 
Presumably he gave these to his 
relative, who presumably gave 
them to the ambitious clerk. 

The incident reminds us to 
suggest that you check up your 
selling force — see that the right 
people have read our booklets, and 
if we haven't got your clerks on 
our mailing list for "The Kodak 
Salesman," let us have the name 
and address. 



Tine Service Department Takes the **K;iclts'* 



In business as in football, there's 
a knack in handling kicks. There 
are all sorts of kicks — on-side 
kicks, high punts and long drives. 
Once in a while one goes over the 
heads of all the players and the 
customer scores a field goal. 

The Service Department of the 
company enjoys the game, observes 
the rules, plays fair. 

Some of your customers kick 
merely because they've quarreled 
with their fiance or because it's a 
rainy day and they started out 
without their rubbers. Others kick 
because they don't understand 
the operation of the camera — or 
didn't follow the rules in develop- 
ing or printing. Others have a 
just grievance — this would be an- 



other world if everything always 
went right. 

If you feel that circumstances 
make it desirable to pass the buck 
to us, just address the Service 
Department. It will catch the pass 
without fumbling the ball. 

Like all simiHes, this football 
comparison is weak at one point. 
In football, somebody usually loses. 
In the Service Department's work, 
everybody is usually pleased. 

If we lose money by granting 
that the customer is right, we 
gain good will, which is "future- 
money." 

Team play wins ; if the Service 
Department can help you, please 
pass the ball. 



Read the Kodak Salesman for December 



KODAK TRADE CIRCULAR. 



m. 




The Pocket Premo 

A Christmas gift that will preserve the story 
of the Christmas merriment. So simple that 
the picture making can begin at once. 



A '*Kuill Sized" Camera in Nliniature 



camera than it is to make a good 
small camera. 

Take your ruler and measure 
the more-than-sufficient focal length 
of the Pocket Premo. It's over 
4^ inches from the lens to the film. 
That means pictures with an 
ahsence of that distortion which 
comes from a too-short focus, a 
quality that the discriminating 
amateur appreciates. 

Take a microscope — if you've 
got one handy — and examine the 
covering. It's leather. Not near- 
leather or leatherine or leatherette 
or like-leather — but leather, real, 
genuine skin. 

You can open it, sight it, take a 
picture and close it — all in five 
seconds. The automatic opening 
of the bellows and the fixed focus 
accomplish that. Showing a 

customer the speed with which it 
can be done is an interesting way 
of demonstrating its simplicity. 

The Pocket Premo helps your 
clerk make sales. It is a novelty 
but its novel features make for 
ease of operation and good looks — 
and that's why it's easy to sell. 

If your stock is not ample, 
there's still time to make it so. We 
have them in stock. 



1^^ 

1^^ 



E Prrmu film Pack, iwelv'ecx 



Eastman Kodak Company 



-^»^^^ 



An almost full sized Pocket 
Premo held in an almost full sized 
hand projecting from the margin 
of a full page in the December 
18th* issue of the Saturday Eve- 
ning Post should make the eyes of 
many thousand Canadian readers 
open wide and pay attention to the 
merits of this excellent little cam- 
era. 

The same striking advertisement 
contains three full sized photo- 
graphs (2J4 X 3^4 inches) made 
by this efficient instrument which 
is easy to talk about, easy to de- 
monstrate, easy to sell, easy to 
carry, easy to load, easy to use — 
and (at $14.95) easy to pay for. 

Perhaps there are other cameras 
for 2]/^ X 3;^ pictures whose 
outside measurements are as small 
as 1% X 334 X 4^ inches. It's 
much easier to make a small 

*With Christmas only Seven Days 
away! 



Wratten 
Lighit Kilters 

(1920 Condensed Price List, page 107) 
A new edition of the ' book 

"Wratten Light Filters," published 

by the Eastman Kodak Company 

is now available to the Canadian 

trade. 

Increased publishing costs have 

necessitated an advance in the price 

to fifty cents per copy. 



KODAK TRADE CIRCULAR. 



Kreslto reaper 

Kresko Paper will not be sup- 
plied in the future. The cost of 
production of this paper has for a 
long time figured in excess of our 
selling price, and users of Kresko 
will, without question, be satis- 
fied with Solio, which will be 
supplied as heretofore. Solio is 
the highest type of gelatine print- 
ing-out paper and will give better 
satisfaction to the user. 

Solio F*aper 

Solio Seconds will hereafter be 
supplied las follows : 

Per Gross 

Cabinet $1.35 

4 X 6 1.50 

Solio Seconds cannot be supplied 
in unlimited quantities, as the 
output depends entirely upon the 
amount of paper that we accumu- 
late when sorting. 

Kodak: on the F^arm 

During the winter months mail 
day is an event for the farmer. 

He travels for miles through 
snow drifts to get whatever mail 
the enterprising business man is 
good enough to send him, to 
brighten the dull days when he is 
housed in. 

At this time of year he has the 
leisure to read and after his ex- 
ceptional crop this season he has 
the money to buy. 

We have the ''Kodak on the 
Farm" booklets to supply in reas- 
onable quantities with your im- 
print. 



Merchant, to his best clerk — 
''John, who is our best customer f' 

John — "The Kodak customer." 

Merchant— "Why ?" 

John — "He's the kind that spends 
and he comes in often/' 



He II be glad to get a 




No. lA 

Autographic 

Kodak Jr. 

Anyone would— a camera 
that is good to look at, easy 
to work and convenient to 
carry makes a gift that is 
bound to please. 

Thoroughly competent shutter with 
adjustable speeds of ^^, J, and j|o 
of a second as well as time and bulb 
action — carefully tested lens and 
the Autographic feature— a distinct- 
ive feature of the Eastman line. 

Price, $19.49 

Pictures, 2>^ x \% inches 

Brownie Cameras, $3.10 up 
Kodaks, $11.21 up 



(Your Name and Address Here) 



Free on request 

Cut, Illustration only: 
Single Col.— No, 204H 



KODAK TRADE CIRCULAR. 



Chianges in !Rrlce 

Since the November Trade Circular was issued, the following changes in price 
have been made. Kindly have the entries made in your Condensed Price List. 



NEW AERO PRICES. 

The folowing prices are effective 
December 4, 1920. 
HAND HELD AERO CAMERA 

Alodel A-1, 4 x 5, including one 
Graflex Plate or Cut Film Holder, and 
fitted with 10-inch /.4.5 Hawk-Eye 
Aerial Lens. 

Net Wholesale $289.00 

Excise Tax 28.90 

Catalogue List 453.90 

MODEL A-1 MAGAZINE PLATE 
HOLDER, capacity 12, 4 x 5 plates 

or cut film $22.00 

Dealers' discount 30% 

MODEL K-1, 18 X 24 cm. AUTO- 
MATIC AERO FILM CAMERA, 

not including Wind Motor, but fit- 
ted with 20-inch /.6 Hawk-Eye 
Aerial Lens. 

Net Wholesale $816.00 

Excise Tax 81.60 

Catalogue List 1,281.60 

Do., fitted with No. 18 Ic Tessar 
Lens /.4.5. 

Net Wholesale 765.00 

Excise Tax 76.50 

Catalogue List .... 1,201.50 

WIND MOTOR MODEL K-1, in- 
cluding Venturi Tube, flexible cable 

and suction tube $150.00 

Dealers' discount 32% 

FILTER AND HOLDER FOR 20" 

HAWK-EYE LENS $70.00 

Do., for No. 18 Ic Tessar Lens, 

11^-inch equivalent focus $80.00 

Dealers' discount 25% 

REDUCTION 

Effective November 30, 1920 

ACETIC ACID 28% PURE 

(1920 Condensed Price List, page 43). 

H ll>. bottle $0.23 

1 lb. bottle 35 

5 lb. bottle 1.05 

Dealers* discount 33%% 

Net per lb. 
100 lb. carboy $0.11 



GLACIAL ACETIC ACID 

(1920 Condensed Price List, page 43). 

1 lb. bottle $0.65 

5 lb. bottle 2.70 

Dealers' discount SSVuX 

CITRIC ACID, POWDERED 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.22 

H lb. bottle 60 

^2 lb. bottle 95 

1 lb. bottle 1.80 

Dealers' discount 25% 

HYDROCHINON 

(1920 Condensed Price List, page 43). 

1 oz. can $0.35 

M lb. can 1.20 

'A lb. can 2.25 

1 lb. can 4.35 

5 lb. can 21.25 

Dealers' discount 33^3% 
Do., in 25 lb. lots assorted 40% 

ELON 

(1920 Condensed Price List, page 43). 

1 oz. bottle $0.85 

% lb. bottle 3.05 

H lb. bottle 5.80 

1 lb. bottle 11.25 

Dealers' discount 33Mi% 

ADVANCE 

Effective Dec. 4, 1920 

EASTMAN PRINT PADDLE 

(1920 Condensed Price List, page 97). 

Per doz. $6.50 

Dealers' discount 33%% 

Temporarily Dis- 
continued 

(1920 Condensed Price List, page 93). 
Our Stock of Eastman Tested 
Hydrometers has been exhatisted 
and as the price at present is pro- 
hibitive they will be dropped from 
the list for the present and no more 
orders accepted. 



KODAK TRADE CIRCULAR. 



Index to TTrade Circular, 19 20 
Thie Numbers Indicate Pages. 



Accessories, sale of — Aug. 9. 

Addressing mail — June 3; Aug. 8. 

Advertising, copy writing — Jan. 7; 
May 3; June 7; Sept. 6; Oct. 7. 

Advertising in magazines — June 1; 
July 7; November 4, 5. 

Advertisements for dealers — Jan, 6, 8; 
Feb. 6, 7; April 6, 8; May 8; May 
(Extra) 7, 8: June 8; July 7, 8; 
August 11, 12; September 8; Oct. 8; 
November 8; December 8. 

Aero Cameras and equipment — May 
7; July 2; December 5. 

Albums, New — Jan. 7: Feb. 4; June 5: 

July 2. 
Azo, new designations — Oct. 1, 2. 
Bromide— P.M. C. Contrast— Nov. 3. 
Calendars, Amateur — Aug 6, 7; Oct. 3. 
Car Cards — November 6. 
Catalogue, 1920— April 5; June 1. 
Condensed Price List — July 1. 

Dry Mounting Presses, ordering — 
Jan. 5. 

Excise Tax — May (Extra) 1, 2, 3, 4, 5, 
6, June 7. 

Film Pack Hanger Clips — Nov. 7. 

Finishing— Feb. 2; May (Extra) 7; 
July 6; Sept. 5.- 

Focal Plane Shutters, for R. B. Cycle 
Graphic — April 5. 

Fundamentals of Photography — Sept. 
1. 

Hangers, Film Pack Developing — 
Oct. 5. 

Index, Trade Circular — Dec. 7. 

Kodak Salesman — Aug. 6, 9; Sept. 6. 

Kodakery Subscriptions — Feb. 1, 8; 
June 3; August 10, 11; Sept. 7. 

Kodaks, Not "Eastman Kodaks" — 
Jan. 7; October 7. 

Magnesium Ribbon Holders, Kodak — 
Oct. 5. 



Papers, Kresko and Solio — Dec. 5. 
Pocket Premo— July 3, 12; Oct. 6; 
December 4. 

Price Changes 

Miscellaneous — Jan. 4, 5, 7; Feb. 3; 
Mar. 6, 7, 8; April 4, 5; May 4, 5, 6; 
June 4, 5; July 5; Aug. 4, 5; Sept. 
3, 4; Nov. 7; Dec. 6. 
Cameras with Anastigmat Equip- 
ment and lenses — March 3, 4, 5; 
Cameras with B. & L. equipment 
and B. & L. lenses — Aug. 1, 2, 3. 
Film— March 1, 2, 3; Aug. 5. 
Graflex, Graphic, etc., cameras — 
April 1, 2, 3. 

Albums and mounts — Jan. 1, 2, 3; 
Feb. 3; July 5. 

Plates and Professional Film — 
June 6. 

Prices Subject to Change — Oct. 5. 

Projection Printer, Eastman — May 1, 
2, 3; Parts — June 5. 

Repairs — Feb. 5; April 7. 

Returned Goods, instructions — Aug. 8. 

Sales Talk— June 2; July 2; Dec. 1, 2. 

"Selling Kodaks and Supplies" — Nov. 
2; Dec. 3. 

Sensitized goods. Handling of — Aug. 
8; Oct. 7. 

Service Department — Aug. 8; Sept. 5; 
Dec. 3. 

Shortages, Filing of Complaint — Mar. 
7; April 7; 

Show Cards — Sept. 2; Nov. 3. 

Snapshot Frames, Kodak — Nov. 2. 

Stock location and arrangement — 
Oct. 4. 

Stolen Cameras — November 6. 

Summer Books — July 4. 

Velox Booklet — June 3, 

Velox Lantern Slide Varnish — Mar. 7. 

Winter Books — October 3; Nov. 3. 

X-Ray Exposure Rule, Eastman — 
April 4. 

X-Ray Film Viewing Clips, Eastman 
—May 7. 



KODAK TRADE CIRCULAR. 




''All aboard/' says Tom. 
''Click" — says the Kodak — and the story of 
the holiday coasting party is transcribed to 
film. Fun with the Christmas 

KODAK 

begins with Christmas Day. 

Somewhere in our store is "just the 
thing." We're here to help you find it. 

Kodaks J $11.21 up 
Brownies y $3.10 up 



[Your Name and Address Here] 



Free on request— Cut as above, No. 120A double columu, No. 120B single column. 



FOR TRADE CIRCULATION ONLY. 



EXTRA! 

Canadian Kodak Co., Limited 

Trade Circular 



'FOR YOUR INTERESTS AND OUR OIVN' 



Vol. XVII., No. 8a TORONTO, CANADA December, 1920 



Excise Tax Abolistied 

The Minister of Finance gave us quite a surprise on December 
20th, the papers announcing- the aboHtion of the Luxury or Excise 
Tax on cameras, as well as on a host of other Hnes of goods. 

Below is a new price hst of the cameras which were subject to 
this taxation, the prices being arrived at by taking 10 per cent, of the 
wholesale prices from the catalogue prices, as set forth in 1920 Con- 
densed Price List. Cameras shipped on and after Monday, December 
20th, will be billed on the same basis as obtained prior to May 19th 
last. 

Trade Discounts: — 32 per cent, on Kodaks, Brownies, Premos, Graflex 
and Graphic Cameras, Graflex Enlarging Cameras, X-Ray Re- 
ducing Cameras, F. & S. Finger Print Cameras, F. & S. Identi- 
fication Outfit and Aero Cameras. 

25 per cent, on V. P. K. Enlarging Cameras, Brownie Enlarging 
Cameras and Kodak Enlarging Outfit. 

Our customers will please bear in mind that we acted purely as 
collectors for the Federal Government in gathering for Ottawa ten 
per cent, of the net wholesale price of all cameras we sold between 
May 19th and December 18th, 1920. 

Following is an extract from an Associated Press Despatch, origin- 
ating at Ottawa and appearing in the papers of December 20th : — 

''At the Finance Department it was stated this afternoon that 
in respect of goods sold previous to the 20th instant (to-day), on 
which luxury tax had been charged, no refund would be granted 
in the event of the goods being returned," 



KODAK TEADE CIRCULAR. 

Kodak:® 



Vest Pocket Autographic Ko- 
dak. Pictures 1^ x 2^^. Ko- 
dak, Ball Bejaring Shutter 
No. 0. 
With Meniscus Achromatic 

Lens 

With Rapid Rectilinear Lens 
Special, with Kodak Anastig- 

mat, f.1.1 lens 

Do. with Kodak Anastigmat, 

/.6.9 Lens 

Do., with B. & L. Anastig- 
mat, /.6.9 Lens 

No. 1 Autographic Kodak Jr. 

Pictures 2^ x 3>^. Kodak 
Ball Bearing Shutter. 
(Fixed focus), with Menis- 
cus Achromatic Lens .... 
(Focusing model), with Me- 
niscus Achromatic Lens.. 

Do., with Rapid Rectilinear 
Lens 

Do., with Kodak Anastigmat 
/. 1.1 Lens 

No. lA Autographic Kodak Jr. 

Pictures 2>4 x 4^. Kodak 
Ball Bearing Shutter. 

(Fixed focus), with Menis- 
cus Achromatic Lens .... 

(Focusing rruodel), with Me- 
niscus Achromatic Lens.. 

Do., with Rapid Rectilinear 
Lens 

Do., with Kodak Anastig- 
mat j.l .1 Lens 

No. 2C Autographic Kodak Jr. 

Pictures 2^ x 4%. Kodak 

Ball Bearing Shutter. 
With Meniscus Achrom^atic 

Lens 

With Rapid Rectilinear Lens 
With Kodak Anastigmat, 

j.l.l Lens 

No. 3A Autographic Kodak Jr. 

Pictures 3J4 x 5}/2. Kodak 

Ball Bearing Shutter, 
With Meniscus Achromatic 

Lens 

With Rapid Rectilinear Lens 
With Kodak An,astigmat, 

jJ.l Lens 



$10.50 ^ 



No. lA Autographic Kodak. 

Pictures 2^^ x 4^4. Kodak 

Ball Bearing Shutter. 
With Rapid Rectilinear Lens 25.00 
With Kodak Anastigmat, 

f.1.1 Lens 31.00 



18.00 



22.50 



37.00 



16.75 
16.75 

vr 
i9ier' 

24.^ 



18.25 



18.25 



21.00 



26.75 



20.00 
23.00 

28.25 



$21.00 
24.75 

31.00 



No. 3 Autographic Kodak. Pic- 
tures 3^ X 454- Kodak 
Ball Bearing Shutter. 
With Rapid Rectilinear Lens 25.00 
With Kodak Anastigmat, 

f.1.1 Lens 31.00 



No. 3A Autographic Kodak. 

Pictures 3^4 ^ 5^. Kodak 
Ball Bearing Shutter. 
With Rapid Rectilinear Lens 
With Kodak Anastigmat, 
j.l.l Lens 



No. 1 Autographic Kodak Spe- 
cial. Pictures 2>^ x 3^. 
Optimo Shutter. 

With Kodak Anastigmat, 
/.6.3 Lens 

With B. & L. Kodak Anas- 
tigmat, /.6.3 Lens 

With B. & L. Special Anas- 
tigm,at, /.6.3 Lens 

With B. & L. Tessar, Series 
lib, f.d.Z Lens 

With B. & L. Tessar, Series 
Ic, /.4.5 Lens 

No. lA Autographic Kodak 
Special. Pictures 2^ x 434> 
Optimo Shutter. 

With Kodak Anastigmat, 
/.6.3 Lens 

With B. & L. Kodak Anas- 
tigmat /.6.3 Lens 

With B. & L. Tessar, Series 
lib, /.6.3 Lens 

No. 3 Autographic > Kodak 
Special. Pictures 3^ x 4]4- 
Optimo Shutter. 

With Kodak Anastigmat, 
/.6.3 Lens 

With B. & L. Kodak Anas- 
mat /.6.3 Lens 

With B. & L. Tessar, Series 
lib, /.6.3 Lens . . : 



29.50 
35.50 



56.50 
72.50 
59.00 
93.1X) 
94.50 



67.00 

84.50 

105.50 



61.50 

79.50 

100.00 



KODAK TEADE CIECULAR. 



No. 3A Autographic Kodak 
Special. Pictures Syi x 5^. 
Optimo Shutter. 

With Kodak Anastigmat, 

/.6.3 Lens 76.00 

With B. & L. Kodak Anas- 
tigmat f.6.3 Lens 103.50 

With B. & L. Tessar, Series 

lib, f.6.3 Lens. 130.00 



Stereo Kodak, Model 1. Stereo 
pictures 3^ x 3 3/16. 
Stereo B. B. Shutter. 
With Kodak Anastigmat, 
f.7.7 Lenses 58.50 

No. 1 Panoram Kodak. Pic- 
tures 2>4 X 7. Panoram 
Shutter 23.50 

No. 4 Panoram Kodak. Pic- 
tures 31/2 X 12. Panoram 
Shutter 36.50 



BroA?Nmie 

No. Brownie. Pictures 1^^ x 
2^. Meniscus Lens. Rot- 
ary Shutter $2.90 

No. 2 Brownie. Pictures 2% x 
3}i. Meniscus Lens. Rot- 
ary Shutter 3.35 

No. 2A Brownie. Pictures 2^^ 
x 4%. Meniscus Achro- 
niatic Lens. Rotary Shut- 
ter 4.60 

No. 3 Brownie. Pictures 3^ x 
X 414. Meniscus Achro- 
matic Lens. Rotary Shut- 
ter 6.00 

No. 2C Brownie. Pictures 2% 
X 47/g. Meniscus Achro- 
matic Lens. Rotary Shut- 
ter 6.00 

No. 2 Folding Autographic 
Brownie. Pictures 2yi x 
3l4. Kodak Ball Bearing 
Shutter. 



Cameras 

With Meniscus Achrom^atic 

Lens 10,25 

With Rapid Rectilinear Lens 12.00 

No. 2A Folding Autographic 
Brownie. Pictures 2^ x 
4j4. Kodak Ball Bearing 
Shutter. 

With Meniscus Achromatic 

Lens 11.25 

With Rapid Rectilinear Lens 13.75 



No. 2C Folding Autographic 
Brownie. Pictures 2^ x 
4^. Kodak Ball Bearing 
Shutter. 

With Meniscus Achromatic 

Lens 15.00 

With Rapid Rectilinear Lens 17.75 

No. 3A Folding Autographic 
Brownie. Pictures 3% x 
5y2. Kodak Ball Bearing 
Shutter. 

With Meniscus Achromatic 

Lens 17.00 

With Rapid Rectilinear Lens 20.00 



Grafle:x: and Oraphiic Cameras 



lA Graflex, Autographic, 2>4 x 

4^, without Lens $120.00 

With B. & L. Kodak Anas- 
tigmat Lens, /.6.3, No. 2.. 133.00 

With Kodak Anastigmat 

Lens, /.4.5, No. 31 141.50 

With B. & L. Tessar Lens, /XT-^o 
Series Ic, /.4.5, No. 14.... W^m- 



3 A Graflex, Autographic, 3% x. 

5y2, without Lens 138.00 

With B. & L. Kodak Anas- 
tigmat Lens, /.6.3, No. 4.. 157.00 

With Kodak Anastigmat 

Lens, /.4.5, No. 33 173.50 

With B. & L. Tessar Lens, q. 

Series Ic, /.4.5, No. 15a .. -300:06 //^ 



KODAK TRADE CIRCULAR. 



Auto Graflex, without Lens, 
but including one Double 
Plate Holder. 

314 X 4^ 92.00 

4 X 5 ■ 106.00 

5 x7 133.50 

Do., with B. & L. Kodak An- 
astigmat Lens, /.6.3. 

3}i X 4%, No. 2 Lens 109.00 

4 X 5 , No. 3 Lens 122.00 

5 X 7 , No. 5 Lens 167.50 

Do., with Kodak Anastigmat 
Lens, /.4.5. 

3y4 X 4^, No. 31 Lens 117.50 

4x5, No. 32 Lens 135.50 

5 X 7 . No. 34 Lens 182.50 



Do 



Lens, 



with B. & L. Tessar 
Series Ic, /.4.5. 

354 X 4^, No. 14 Lens ./.^.^-T* 1^6:6© 
4x5, No. 15 Lens ./-T,*:-. \6S:m 
5x7, No. 16 Lens >.9P.v 244:56 



Auto Graflex Junior, 2% x 3%, 
without Lens, but includ- 
ing one double Plate 
Holder $73.50 

With B. & L. Kodak Anas- 
tigmat Lens, /.6.3, No. 1.. 91.00 

With Kodak Anastigmat 
Lens, /.4.5, No. 30 97.50 

With B. & L. Tessar Lens, /of. 
Series Ic, /.4.5, No. 13 .... H-2tHT 



Do., with B. & L. Kodak Anas- 
tigmat Lens, /.6.3. 

SV4 X 5^, No. 4 Lens 157.00 

5 X 7 , No. 5 Lens 195.50 

Do., with Kodak Anastigmat 
Lens, /.4.5. 

314 X 5^, No. 33 Lens 173.50 

■ 5 X 7 , No. 34 Lens 210.50 

Do., with B. & L. Tess,ar Lens, 
Series Ic, /.4.5. 
3M X Sy2, No. 15a Lens //^' 2901)0^ 
4 X 5 , No. 16 Lens ^^f- 243^S^— 



Telescopic Revolving Back Gra- 
flex, without Lens, but in- 
cluding one Double Plate 
Holder. 

3y4 X 4y4 138.00 

4 x5 156.50 

Do., with B. & L. Kodak Anas- 
tigmat Lens, /.6.3. 

33/4 X 414, No. 3 Lens $150.00 

4 X 5 , No. 5 Lens 187.50 

Do., with Kodak Anastigmat 
Lens, /.4.5. 

314 X 4y4, No. 32 Lens 163.50 

4 X 5 , No. 33 Lens 189.50 

Do., with B. & L. Tessar Lens, 
Series Ic, /.4.5. 
3^4 X 4^, No. 15 Lens .^^<P. tStWrr 
4x5, No. 16 Lens >?:P. 254,*a 



Revolving Back Graflex Junior, 

2^4 X 3y, without Lens, 
but including one double 
Plate Holder 101.00 



Kodak An,as- 
/.6.3, No. 3. 118.00 



With B. & L. 
tigmat Lens, 

With Kodak Anastigmat 

Lens, /.4.5, No. 32 131.50 

With B. & L. Tessar Lens, /^^ 
vSeries Ic, /.4.5, No. 15... t54:^tr 



Compact Graflex, without Lens, 

but including one double 
Plate Holder. 



3% 



x 5^ 138.00 

x 7 165.50 



Revolving Back Auto Graflex, 

without Lens, but includ- 
ing one double Plate 
Holder. 

334 x 4^ 156.50 

4 x5 175.00 

Do., with B. & L. Kodak Anas- 
tigmat Lens, /.6.3. 

3y4 x 414, No. 5 Lens 187.50 

4 X 5 , No. 6 Lens 221.50 

Do., with Kodak Anastigmat 
Lens, /.4.5. 

3^ X 4^, No. 33 Lens 189.50 

4 X 5 , No. 34 Lens 218.50 



KODAK TRADE CIRCULAR. 



Do., with B. & L. Tessar Lens, 
Series Ic, /.4.5. 
314 X 414, No. 15a Lens ^P.h 

- - -- ^.?.;. 



4 X 5 , No. 17 Lens 



Do., with B. & L. Protar Lens, 
Series Vila, /.6.3. 
3^ X A%, No. 10 -Ltns^^f' 
4 X 5 , No. 13 LensV?^.^ 

Press Graflex, 5x7, without 
Lens, but including one 
double Plate Holder 



216.00* 
308:50- 






4 X 5 95.50 

5 X 7 111.00 

6^ X 8^ 143.00 

8 X 10 ,. 174.50 

Do., with B. & L. Kodak An- 
astigmat Lens, f.6.3, and 
Volute Shutter. 

4 X 5 , No. 3 Lens 144.00 

5 X 7 , No. 5 Lens 183.00 

6K X 8^, No. 6 Lens 227.50 



221.00 Do. 



With B. & L. Kodak Anas- 

tigmat Lens, f.6.3, No. 5. 243.50 

With Kodak Anastigm,at 

Lens, /.4.5, No. 34 258.50 

With B. & L. Tessar Lens, 2^^^' 
Series Ic, /.4.5, No. 16 . . . 290.50 

Home Portrait Graflex, 5x7, 

without Lens, but includ- 
ing one double Plate 
Holder $230.00 

With B. & L. Tessar Lens, S*^S^ 
Series Ic, /.4.5, No. 17 . . . 356:50- 

With B. & L. Tessar Lens, 
Series Ic, /.4.5, No. 18 .... 

Stereo Auto Graflex, 5 x 7, 
without Lenses, but includ- 
ing one double Plate 
Holder 257.50 

With matched pair B. & L. 
Kodak Anastigmat Lenses, 
/.6.3, No. 3 288.00 

Naturalist's Graflex, 4x5, 
without Lens, but includ- 
ing one double Plate 
Holder 248.50 

With B. & L. Telestigmatic 

Lens, /.6.8 349.50 

No. Graphic Camera, 1^^ x 

2H 73.50 

Revolving Back Cycle Graphic 
Camera, including double 
Plate Holder and father 
Carrying Case, with Gra- 
phic Rapid Rectilinear 
Lens and Automatic Shut- 
ter. 



4 

5 

6J^ 

8 



with B. & L. 
Series Vila, 
Shutter. 
X 5 , No. 
X 7 , No. 
8^, No. 
10 , No. 



Protar Lens, 
,and Volute 



Lens <?K^ 
Lens h}P. 
Lens >^i 
Lens 3.°?. 



203^0 
24t:O0 
303.00 
42dm- 



Speed 

4 

3K 
5 



Graphic, 

x4^ ... 
X 5 ... 

x 51^ ... 

X 7 ... 



without Lens, 



Do., with B. & L. Kodak 
^pf^ tfv^ astigmat Lens, /.6.3 
^rt^itlO^ 3y^ X 4^, No. 2 Lens . . 

4 X 5 , No. 3 Lens . . 
314 X 5^, No. 4 Lens . . 

5 X 7 , No. 5 Lens . . 



An- 



$92.00 
101.00 
101.00 
119.50 



109.00 
118.00 
125.00 
155.50 



Do., with Kodak 
Lens, /.4.5. 
3Va X 4^, No 

4 X 5 , No 
3^ X 5^, No 

5 X 7 . No 



Anastigmat 



31 Lens 117.50 

32 Lens 131.50 

33 Lens 141.50 

34 Lens 170.50 



Do., with B. & L. Tessar Lens, 

Series Ic, /.4.5. . 

314 X 414, No. 14 Lens 44?;?^ 1"^'-^ 

4 X 5 , No. 15 Lens V}%^ I ^%-^ 

3^4 X 5^, No. 15a Lens .... lSt:50/7^"* 

5 X 7 , No. 16 Lens 2195i:) vo^.J 



Stereoscopic Graphic, 5x7, 
including double Plate 
Holder, without Lenses . 156.50 

Do., with matched B. & L. 
Kodak AnastigrUiat Lenses, 
No. 3, /.6.3 200.00 

With matched B. & L. Protar voo; 
lenses, Series V, No. 2 . . . 206.09\ 



KODAK TEADE CIRCULAR. 



Premos 



No. 1 Premo Junior. Premo 
Film Pack Negatives, 2^ 
X 3%- Automatic Shutter. 
Meniscus Lens $3.35 



No. lA Premo Junior. Premo 
Film Pack Negatives, 2^ 
X 454- Automatic Shutter. 
Meniscus Achromatic Lens 4.60 



No. 1 Premoette Jr. Premo 
Film Pack Negatives, 2% 
X 314. Kodak B. B. Shut- 
ter. Meniscus Achrom,atic 
Lens 10.25 

Do., with R.R. Lens 12.75 

Do., with Kodak Anastigmat 

Lens, f.7.7 19.25 

Premoette Senior. Premo Film 
Pack Negatives, 2^ x 4%. 
Kodak B.B. Shutter. Rapid 
._ Rectilinear Lens 16.75 

Do., for 3% X 4% Negatives. . . 16.75 

Do., for 3^ X 5^ Negatives . . 21.25 

Do., with Kodak Anastigmat, 
f,7.7 Lens for 2^^ x 4^4 
Negatives 22.50 

Do., for 3% X 414 Negatives. . 22.50 

Do., for 3]4. X 5^ Negatives.. 26.25 



Pocket Premo. Premo Film 
Pack Negatives, 2% x 3^. 
Meniscus Achromatic Lens 
and Kodak B.B. Shutter . . 14.00 



No. 2 Cartridge Premo. Cart- 
ridge Film Negatives, 2% 
x 3%. Eastman Rotary 
Shutter. Meniscus Achro- 
matic Lens 3.35 



No. 2A Cartridge Premo. 

Cartridge Film Negatives, 
2^ x 4%. Eastman Rot- 
ary Shutter. Meniscus 
Achromatic Lens 4.60 



No. 2C Cartridge Premo. Cart- 
ridge Film Negatives, 2^ 
X 4%. Eastman Rotary 
Shutter. Meniscus Achro- 
matic Lens 



No. 2 Folding Cartridge 
Premo. Cartridge Film 
Negatives, 2J4 x 3%. Ko- 
dak B.B. Shutter. Menis- 
cus Achromatic Lens 

Do., with Rapid Rectilinear 
Lens 



No. 2A Folding Cartridge 
Premo. Cartridge Film 
Negatives, 2^ x 4^. Ko- 
dak B.B. Shutter. Menis- 
cus Achromatic Lens .... 



$6.00 
9.25 

n.oo 



Do., with 
Lens . 



Rapid Rectilinear 



No. 2C Folding Cartridge 
Premo. Cartridge Film 
Negatives, 2^ x 4^. Ko- 
dak B.B. Shutter. Menis- 
cus Achromatic Lens .... 

Do., with Rapid Rectilinear 
Lens 



No. 3A Folding Cartridge 
Premo. Cartridge Film 
Negatives, 3^4 x 5^2- Ko- 
dak B.B. Shutter. Menis- 
cus Achromatic Lens .... 



Do., with 
Lens . 



Rapid Rectilinear 



10.25 
12.75 

14.25 
17.00 

16.00 
19.25 



Premo No. 8. Premo Film 
Pack or Plate Negatives, 
4x5. B,all Bearing Shut- 
ter and PlanatographLens, 
Plate Holder and Carry- 
ing Case 25.25 

Do., for 3% X $1/2 Negatives.. 25.25 

Do., for 5 X 7 Negatives 36.50 

Do., with Kodak Anastigmat, 
f.7.7 Lens, 3^ x 5>4 Nega- 
tives 30.50 



KODAK TRADE CIRCULAR. 



Premo No. 12. Film Pack or 
Plate Negatives, 2>4 x 3^. 
Kodak B.B. Shutter. Rapid 
Rectilinear Lens, including 
Film Pack Adapter and 
one Plate Holder 



23.75 



Do., with Kodak Anastigmat 

Lens, j.1.1 29.00 

Do., with Optimo Shutter and 
B. & L. Kodak Anastigmat 
Lens, /.6.3 $65.50 

Do., with B. & L. Special An- 
astigmat Lens, /.6.3 5L50 

Do., with Kodak Anastigmat 

Lens, /.6.3 52.00 

Do., with B. & L. Tessar, Ser- 
ies lib, lens /.6.3 85.50 

Do., with B. & L. Tessar, Ser- 
ies Ic, Lens, /.4.5 87.00 



Premo No. 9. Premo Film 
Pack or Plate Negatives, 
3>4 X 5^. Kodak Ball 
Bearing Shutter and Pla- 
natograph Lens, Plate 
Holder and Carrying Case 47.50 

Do., for 4 X 5 Negatives 47.50 



Do., for 5 X 7 Negatives 59.50 

Do., with Kodak Anastigmat, 

j.1.1 Lens, 3^ x 5>4 ...... 52.50 

Do., for 4x5 Negatives 52.50 

Do., with Kodak An-astigmat 
Lens, /.6.3, and Optimo 
Shutter, 3^x5^ 80.00 

Do., for 4 X 5 Negatives 80.00 

Do., with B. & L. Kodak An- 
astigmat Lens, /.6.3, and 
Optimo Shutter, 3^ x. 5^ 96.00 

Do., 4 X 5 9L50 

Do., 5x7 127.00 



Premo No. 10. Premo Film 
Pack or Plate. Negatives, 
5x7. Kodak B.B. Shut- 
ter, Planatograph Lens. 
Pl,ate Holder and Plush- 
lined Sole Leather Carry- 
ing Case 96.50 

Do., with B. & L. Kodak An- 
astigmat Lens, /.6.3, and 
Optimo Shutter 165.50 

Do., with B. & L. Protar, Ser- 
ies Vila, Lens No. 8 and 
Optimo Shutter 221.00 



Enlarging and Reducing Cameras 



Vest Pocket Kodak Enlarging 
Camera. For 3^ x 5>^ en- 
largements from Xy^ X 2>4 
Negatives $3.75 



No. 2 Brownie Post Card En- 
larging Camera. For 3^ 
X 5^ enlargements from 
214 X 3>^ Negatives 3.75 



No. 2 Brownie Enlarging Cam- 
era. For 5x7 enlarge- 
ments from 254 X 3^ glass 
or film negatives 5.00 



No. 3 Brownie Enlarging Cam- 
era. For dVz X 83^ enlarge- 
ments from 3^ X 4^ nega- 
tives. (Also for propor- 
tionate enlargements from 
smaller negatives) 6.50 



No. 4 Brownie Enlarging Cam- 
era. For 8 X 10, 6K x 10 
,and 5^ x 9% enlarge- 
ments from 4x5, 3]4 x 
55^ and 2% x 4% nega- 
tives, respectively 7.00 



KODAK TRADE CIRCULAR. 



Graflex Enlarging Camera, 8 x 

10, including one Bromide 
Paper Holder, without 
Lens 48.00 

Do., with B. & L. Kodak An- 

astigmat Lens, f.6.3, No. 3 72.00 



Kodak Enlarging Outfit. In- 
cluding Camera, Lens, 
Easel, Connecting Cord 
and Lamp House 28.00 

X-Ray Reducing Camera 
(Eastman). Includes Cen- 
tury Lantern Slide Camera 
with Kodak Anastigm^at, /. 
7.7 Lens, Illuminator fitted 
with 1,00 watt Tungsten 
Lamp 110 volts, and Kits 



for 14 X 17, 11 X 14, 10 x 
12, 8 X 10, 6y2 X 8^ and 
5x7 Plates • 160.00 

F. & S. Finger Print Camera, 

complete with Lens, Shut- 
ter, two Batteries, ten 
Lamps and one double 
Plate Holder 52.00 



& S. Identification Outfit, 

Includes Camera with Ko- 
dak Anastigmat Lens, /. 
6.3, two Magazines, Stand, 
Reflectors, Numbering De- 
vice, Height Scale, Back- 
ground, Cable and Sock- 
ets, without Lamps 450.00 



Aero Cameras 



Model Al Hand-Held Aero 
Camera. For 4x5 plates, 
with /.4.5 Hawk-Eye Aer- 
ial Lens, focal length 10 
inches, and one Graflex 
Plate Holder $425.00 

Model Kl Automatic Aero 
Film Camera. For pictures 



18 X 24 cm. with No. 18 
B. & L. Tess.ar Lens, Ser- 
ies Ic, /.4.5, focal length 
11^ inches, not including 
Wind Motor 1,125.00 

Do., fitted with /.6 Aerial 
Hawk-Eye Lens, focal 
length 20 inches -. . . . 1,200.00 



Vie^w Cameras 

R.O.C. View Camera, 5x7.... $23.50 Eastman View Camera No. 2, 

5x7 '. 62.00 

R.O.C. View Camera, 6^ x 8^^ 26.00 

R.O.C. View Camera, 8 x 10.. 29.(X) 
Eastman View Camera No. 1, 



5x7 



46.00 



Eastman View Camera, No. 1, 

61/2 X ^^2 49.1M) 

Eastman View Camera No. 1, 

8 X 10 52.00 



Eastman View Camera No. 2, 

6y2 xsy2 65.00 

Eastman View Camer,a No. 2, 

8 X 10 68.00 

Eastman View Camera No. 2, 

7 X 11 73.00 

lunpire State View Camera, 

11 X 14 ,; 90.00