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CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 10, PART 11 B, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1956 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1956 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 10, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1956 




^ it -fr ^ 



COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1956 



30 



M 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 

published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17- The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three-dimen- 
sional works of art, there has been compliance with 
section 202.8 (b) (3) of the regulations of the 
Copyright Office published in the Code of Federal 
Regulations, 1949 edition, which provides for the 
deposit of identifying reproductions in lieu of the 



work itself. Foreign works, two copies of which 
were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 
in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
25, D. C. 

Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol R does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 



registered with the exception of music. Some parts 
also contain registrations made under other symbols 
if the subject matter or type of material is similar 
to that generally included in the part. 

Price per 

semiannual 

issue 

Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1- 00 

B Periodicals 

BF Periodicals in foreign languages published abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico-musical works published 

abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 

works 
R Renewal registrations 

Part 5 A Published Music 1. 50 

EF Musical compositions published abroad 
EP Musical compositions published in the United 
States 



Part 5C Renewal Registrations — Music. 
R Renewal registrations 

Part 6 Maps and Atlases 

F Maps 

R Renewal registrations 



$1.00 



.50 



Parts 7-11 A Works of Art, Reproductions of 
Works of Art, Scientific and Technical Draw- 
ings, Photographic Works, Prints and Pictorial 

Illustrations 1. 00 

GP Published works of art and designs for works 

of art 
GU Unpublished works of art and designs for works 
of art 
Reproductions of works of art published in the 

United States 
Reproductions of works of art published abroad 
Published drawings or plastic works of a scientific 

or technical character 
Unpublished drawings or plastic works of a 

scientific or technical character 
Published photographs 
Unpublished photographs 
Prints and pictorial illustrations published in the 

United States 
Prints and pictorial illustrations published 

abroad 
Renewal registrations 



H 

HF 
IP 

IU 

JP 
JU 
K 

KF 

R 



Part 5B Unpublished Music. 
EU Unpublished Music 



1.50 



Part 11B Commercial Prints and Labels 
KK Commercial prints and labels 
R Renewal registrations 



Parts 12-13 Motion Pictures and Filmstrips 

LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP Published motion pictures other than photo- 
plays 
MU Unpublished motion pictures other than photo- 
plays 
R Renewal registrations 



1.00 



50 



VI 



TABLE OF CONTENTS 

Page 

Current Registrations 1 

Renewal Registrations 103 

INTRODUCTION 



PART llB lists prints and labels, published in con' 
nection with the sale or advertisement of articles of 
merchandise or of services, which were registered in 
Class K under the symbol KK. 

Each work registered is described in a main entry 
which includes information pertinent to the copy- 
right claim, listed under the name of the copyright 
claimant. Renewals are listed under the name of 
the renewal claimant. The copyright symbol © 
following the name under which the entry is filed 
signifies that the form of name used is that ap- 
pearing on the application as claimant. The name 
is not repeated following the copyright symbol © 
in the entry proper; e. g. : 

BABSON BROS. CO. © 

Electrobrain. © 8Jan56; KK 113389. 

The name of the claimant is repeated in the entry 
whenever it is necessary to record additional infor- 
mation from the application not given in the heading; 
e. g.: 

B^C PRODUCTS CO. 
Reflective emblem. © George H. Blinco 6? 
Glenn P. Coan d. b. a. B&C Products Co.; 
lOjan 56; KK113299. 

References are made from the names of joint claim- 
ants. Title references are included in the renewal 
section. 
Each main entry for currently registered works 
includes, in addition to the name under which it is 
filed, the following items of information if available 
and applicable: 

1) Title. 

2) Statement of the nature of the article of 

merchandise or service to which the print 
or label relates if not indicated elsewhere in 
the entry. 

3) Brief physical description of the item. Labels 

are designated by the term' "label." Prints 



are described by such terms as "sheet," 
"card," etc., or, if published in a newspaper 
or periodical, the name and issue date of the 
publication are given when the information 
is available either from the application or 
the copy. 

4) Names of authors given in the application 

which do not appear elsewhere in the entry. 

5) Name of the employer in the case of a work 

made for hire, if so named in the applica- 
tion, together with the names of the 
employees when given. 

6) Copyright symbol ©. 

7) Name of the copyright claimant when it is 

necessary to record information given in 
the application which is not included in 
the heading. 

8) Date of publication as given in the applica- 

tion. 

9) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice" and the data given in the work; 
e. g., © Richard Roe & Co.; 8Jan56 (in notice: 
1955); KK1 13000. 

For renewal registrations, the main entry includes, 
in addition to the name or title under which it is 
filed, the following items of information if available 
and applicable: 

1) Title. 

2) Statement of the nature of the article to 

which the print or label relates if not indi- 
cated elsewhere in the entry. 

3) Date of original copyright. 

4) Original registration number. 



Vll 



5) Name of the renewal claimant followed by a 

statement in parentheses, usually in abbre' 
viated form, giving the basis of the renewal 
claim as supplied by the claimant; e. g., 
"John Doe 6? Co. (P)" indicates that re- 
newal of copyright is claimed by John 
Doe & Co., as proprietor. 

6) Date of receipt of the renewal application or 

fee, whichever is later. 

7) Renewal registration number. 

ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 



a.k.a. 


— also known as 


appl. 


— application 


© 


— copyright symbol 


ca. 


— circa 


col. 


— colored 


d.b.a. 


— doing business as 


1. 


— leaf, leaves 


NM 


— new matter 


P- 


—page, pages 


(P) 


— proprietor of a commercial print or label 


pseud. 


— pseudonym 


pub. 


— published, publishing 


rev. 


— revised 


t.a. 


— trading as 


v.. vol(s) 


— volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

January-June 1956 



Commercial prints and labels 4, 748 

Renewals 45 

The figures represent the number of registrations 
for commercial prints and labels for January-June 



1956, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



Vlll 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 

A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Each registration is entered under the name of the 
copyright claimant. Cross-references from other names associated with the 
claim of copyright are interfiled. 



A 



A. K. YOUNG AT HEART. 

Bag & lapels, pocket. Sheet. 
© Alfred Kather d.b.a. A. K. 
Young At Heart; 2Mar56; KK115555. 

ABBOTT LABORATORIES. © 

Contra la dermatitis seborreica del 
cuero cabelluda. Selsun. Phar- 
maceuticals. Folder. Appl. au- 
thor: Thomas S. Bird. © 10Feb56; 
KKlllj.665. 

Dayalets, Abbott's multiple vitamin 
tablets. Polder. Appl. author: 
C. S. Downs. © 6Jun56; KK1176Ij.O. 

Desbutal to counteract extremes of 
emotion. Print no.603510. Phar- 
maceutical. Polder. Appl. au- 
thor: C. S. Downs. © 15Mar56; 
KK115175. 

Don Carbohidrato. Dayamineral. 
Pharmaceuticals. Polder. Appl. 
author: Thomas S. Bird. © ll(Mar56; 
KKH5I4.87. 

Fluid & electrolyte balance. No. 97- 
0125. Chart. Pharmaceuticals. 
Appl. author: C. S. Downs. 
© 23Feb56; KKlllj.819. 

For a sound sleep tonight, a calm 
day tomorrow. Nembu-Serpin. 
Print no. 602507. Pharmaceuticals. 
Folder. Appl. author: C. S. 
Downs. © 27Peb56; KKIII4.57O. 

He's heard the call for Vi-Daylin. 
Print no. 6OI518. Pharmaceuticals. 
Folder. Appl. author: C. S. 
Downs. © 27Feb56 (in notice: 
I955); KKHU569. 

Pentothal sodium established as the 
intravenous anesthetic of choice 
... Print no. 97-Ol;13. Pharma- 
ceuticals. Chart. Appl. au- 
thor: C. S. Downs. © 19Jan56; 
KKH3856. 

Selsun. The patient with seborrheic 
dermatitis of the scalp, she needs 
your help. Print no. 603501. 
Pharmaceutical. Folder. Appl. 
author: C. S. Downs. © 27Mar56; 
KK115337. 

El Sr. Carne-Papas. Dayamineral. 
Pharmaceuticals. Folder. Appl. 
author: Thomas S. Bird. © 23JanJ6: 
KKlHj.8i|2. 

They've heard the call for Vi-Day- 
lin. Print no. 5 12005. Pharma- 
ceuticals. Folder. Appl. au- 
thor; C. S. Downs. © 30Dec55; 
KK113M4.0. 

ACADEMIC INSTRUMENT CO. 

New eagle-eyed Door-0-Scope protects 
your home against intruders. Op- 
tical door-viewer. Folder. 
©Academic Instrument Co., Simeon 
Gest, owner; 10Jan56; KKHI4.OO6. 



ACCURATE PARTS, INC. © 

Accurate starter drive identifica- 
tion chart; screw type drives, 
barrel type drives, clutch type 
drives. Appl. author: Charles R. 
Hicks. © 31May56; KK116921. 

ACCURATE STEEL RULE DIE MANUFAC- 
TURERS. © 

The answer to your production prob- 
lems is in the bag. Folder. 

Appl. author: M. Lee Scott. 

© 30Dec55; KKH6577. 
Idle presses can not earn profits. 

Folder. Appl. author: M. Lee 

Scott. © 23Dec55; KKH756I4.. 
In case of emergency, open here. 

Folder. Appl. author: M. Lee 

Scott. © 23 Jan 56 (in notice: 

1955); KKH3715. 
Is die making your bottle neck? 

Folder. Appl. author: M. Lee 

Scott. © 23Jan56 (in notice: 

1955); KK11372U. 
The long and short of it. Folder. 

Appl. author: M. Lee Scott. 

© 23Dec55; KK117565. 
Mr. Printer, do you know? You are 

a folding box mfr. Polder. 

Appl. author: Erhardt K. Scott. 

© 19Dec55; KKlli;173. 
Not the day before, not the day 

after, but the same day. Folder. 

Appl. author: M. Lee Scott. 

© 20Mar56 (in notice: 1955)} 

KK115310. 
Prescription for handbag production 

headaches. Folder. Appl. au- 
thor: M. Lee Scott. © 12Dec55; 

KKII6576. 
Set up box manufacturers, stop 

losing business. Polder. Appl. 

author: M. Lee Scott. © 30Dec55; 

KKH6578. 
Why do set-up box manufacturers 
prefer us? Folder. Appl. au- 
thor: M. Lee Scott. © 23Dec55; 
KK117563. 

ACME CHEMICAL CO. © 

Our oil burner troubles are over, 
thanks to Thermo-Kleen, the I|.-way 
fuel oil conditioner. Sheet. 
Appl. author: George J. Halaska. 
© 8Peb56; KKH3907. 
Solvin for urinals. Sanitation- 
maintenance products. Sheet. 
Appl. author: George J. Halaska. 
© 210ct55; KK113671. 

ACME SPRING CO. © 

Tiger brand Lock Seal; design. 
Label. © 2l;Dec55; KKII329I. 

ACOUSTICON. © 

Tomorrow's hearing, today ... Eye- 
glass hearing aid. Folder. 
Appl. author: Stanley Osserman. 
© l6Jan56; KKlll(.108. 



ACTON MANUFACTURING CO., INC. © 
The new Acton, no. 225, pre-mix. 

Beverage coolers. Folder. Appl. 
author: Grant M. Acton. © 28Apr56: 
KK116614.7. 

ADASQUARE CO. © 

Adasquare, the golden hobby for 6 to 
96. Kit. Label. Appl. author: 
Miriam Rodier. © llMay56; 
KK116979. 

ADCRAFTERS OP AMERICA. © 

Pacts every saver should know. 
Bank service. Polder. Appl. 
author: Harold Emil Niemann. 
© 12Jan56; KKII51I+4. 

ADDRESSOGRAPH-MULTTGRAPH CORP. © 
Looking for new ways to cut paper- 
work costs? Multilith Systemat 
master. (In Time, Mar. l4, 1955, 
p. 117) Appl. author: Charles 
Farran. © 10Mar55; KKH698O. 

Multilith masters with built-in 
image control assure quality 
copies, ask about them. AD 386M. 
Invoice & envelope sticker. 
Label. Appl. author: Henry L. 
Metz. © 27Jan56; KKII552I4.. 

Now, 1956 class 1250 Multigraph 
Multilith offset duplicator. 
(In Time, Feb. 20, I956, p.91) 
Appl. author: Charles Farran. 
© l6Feb56; KKIII4.583. 

Presenting the new, portable, low- 
cost Addressograph, for depart- 
mental use in large business, for 
repetitive writing in every busi- 
ness. Model 30. (In Time, May 16, 
1955, p. 103) Appl. author: 
Charles Farran. © 12May55; 
KKH698I. 

These may be your most expensive 
tools. Production machines for 
business records. (In Business 
week, Apr. 30, 1955, p.99) 
Appl. author: Charles Farran. 
© 30Apr55; KK116982. 

ADOLPH'S, LTD. © 

Exciting new ways to cook meat with 
Adolph's. Meat tenderizer. 10 p. 
©Adolph's, Ltd.; lMar56; KK116022. 

Here's a sleeping giant with red 
hot potential. Meat tenderizer. 
Pamphlet. © l6Jan56; KKH398I. 

9 braising cuts can be broiled or 
oven roasted now with meat ten- 
derizer. Polder. ©Adolph's, 
Ltd. t.a. Adolph's Meat Tenderizer; 
10ct55; KK113206. 

ADVANCE ALUMINUM CASTINGS CORP. © 
Before you use your Minitmaid cook- 
er, read these simple directions. 
Sheet. © 23Apr56; KKH7092. 
Before you use your Miracle Maid 
cookware, follow these simple 
rules. Sheet. © 23Apr56; 
KKH709I. x 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AEROQUIP CORP. © 

Aeroquip farm hose and couplings. 
( Farm catalog) Bulletin no.171. 
7 p. © lMar56; KKII5698. 

AFFILIATED CLOTHIERS, INC. © 

Nationally advertised Broadmoor 

tie-in mats available without cost 
to member stores of Affiliated 
Clothiers, Inc. only. Kat nos. 
56-I, 56-2, 56-5. Men'3 clothing. 
Sheet. © 5Apr56; KKll66ll. 

AGRICULTURAL SPECIALTIES. © 

Special formula, Lindane 20, in- 
secticide concentrate. Contents 
five gallons. Label. Appl. au- 
thor: Thurmond A. Williamson. 
© [|.Jun56; KK117241. 

AIELLO DAIRY FARMS CO. © 

Miss Dairy Maid beauty & popularity 
contest. Display card. Appl. 
author: Vincent Rossini. © lSep55; 
KK115322. 

AIGNER (G. J. ) CO. © 

AICO Tu-Face check guides for filing 
cancelled checks. AICO Tu-Pace 
index tab. Sheet. © lMay56; 
KK116832. 

AIR REDUCTION CO., INC. © 

Airco Electrodes; mild steel. 
Label. © 5Feb56; KKlll*392. 

AIR SHADE CO., INC. © 

Presenting Air Shade, America's 
finest aluminum awnings. Folder. 
Appl. author: Elmer G. Voelker. 
© 15May56; KKII6583. 

ALBIN, CHARLES H. & JULE R. VON STERN- 
BERG composing the firm SHOW-HOUSE. 
SEE Show-House. 

ALCO OF TEXAS, INC. 2> 

Lucky Dots will be advertised in 
Seventeen. Moccasins. Card. 
© 20Feb56; KKII573O. 

ALDAN RUBBER CO. © 
Aldanack. Folder. 

v.17, no. 12. © 22Nov55; 
KK113762. 

ALEXANDER-TAGG INDUSTRIES, INC. © 

ATI Engine-Mated heavy duty mufflers. 

Catalog no. 101. 10 p. Appl. 

author; E. N. Alexander. © ^Apr56; 

KK116116. 
Specifications for ATI Engine-Mated 

mufflers. Sheet. Appl. author: 

E. N. Alexander. © lpApr56; 

KK116118. 

2 big reasons ... Dual exhaust 
kits. Sheet. Appl. author: 
E. N. Alexander. © l^pr56; 
KK116117. 

ALLEMEIER, NORMAN F. © 

How to keep your Acto African 
crawlers. Live earthworms. 
Label. © 30Apr56; KK116201. 

ALLEN MANUFACTURING CO. © 

The Allen Manufacturing Co. trans- 
portation chart applying to ship- 
ments from Chicago warehouse, no. 
1. Apr. 2, I956. Socket screw 
products. Folder. Appl. author: 
Morgan W. Clark. © 30Mar56; 
KK115339. 

ALLEN -RICK CO. © 

Grlp-Tex, rubber, non-slip mechan- 
ics' fender & seat work covers. 
Folder. Appl. author: Leon R. 
Gross light. © 15Aug55; KKIIU067. 

ALLIED MILLS, INC. © 

Extra pigs saved at start, extra 
early to top markets, extra low 
production costs. Wayne hog feeds. 
(In Successful farming. May 195U. 
p. 110) Appl. author: Western Ad- 
vertising Agency. © lMay5i|.; 
KK113103. 



Famous Wayne quints invite you to 
enter their Wayne $10,000 Name 
Our Brother contest. Wayne dairy 
& calf feeds. (In Nebraska farm- 
er, Mar. 17, I956, p. 78) Appl. 
author: Western Advertising Agen- 
cy. © 17Mar56; KKH5572. 

You can depend on Wayne for every 
cattle feeding need. (In The 
Farm quarterly, winter 1955, P«9) 
Appl. author: Western Advertising 
Agency. © 6Dec5l+; KK115578. 

You make more money with better- 
bred, better-fed chicks. Wayne 
chick starter. (In Everybody's 
poultry magazine, Jan. 1956, p. 29) 
Appl. author: Western Advertising 
Agency. © 25Dec55; KKII3I4.O7. 

ALLIGATOR CO. © 

All-weather elegance. Alligator 
all-weather coats. (In Esquire, 
Apr. 1956, p.^O-ip.) Appl. au- 
thor; Ruthrauff & Ryan, Inc. 
© lApr56; KK116119. 

ALLISON, J. B. © 

Alpen peat moss. Two bushels. 

Shipping bag. Label. © 50ct55; 
KK115319* 
ALLISON, WEB. 

Shorts, Laugh circuit and Along the 
line. Cartoons. Pamphlet. 
© Webster C. Allison, Web Allison, 
pseud; l5Mar56; KK115368. 

ALLISON, WEBSTER C. SEE Allison, Web. 

ALLSTATE INSURANCE CO. © 

Allstate buyers' guide to better 
automobile insurance. Form no. 
D536-U. 15 P. © I+May56; 
KKII7135. 

Allstate first again. (In The Sat- 
urday evening post, Apr. l4, 1956, 
P. 75) © 9Apr^6; KKH6071. 

An auto insurance policy is a 
promise as good as the company 
behind it. (In The Saturday eve- 
ning post, June 16, 1956, P»7) 
© 9Jun56; KK117U31. 

Here are the facts you should know 
about auto insurance. (In The 
Saturday evening post, Feb. 25, 
I956, p. 131) © 20 Feb 56; KK114356. 

Temper trouble. (In The Saturday 
evening post, Mar. 2l±, I956, 
P.10U) © 19Mar56; KKH5169. 

Temper trouble. (In The Saturday 
evening post. May 19, I956, p.ll+O) 
© 15May56; KKH6617. 

Whatever happens, you're in good 
hands with Ed Dasso of Oak Park, 
Illinois. (In The Saturday eve- 
ning post. Mar. 2i+, I956, p.105) 
© 19Mar56; KKH5I7O. 

Whatever happens you're in good 
hands with Mel Passman of Ithaca, 
New York. (In The Saturday eve- 
ning post, May 19, I956, p. li|.l) 
© 15May56; KKH0616. 

ALSYNITE CO. OF AMERICA. © 

Alsynite patios, your best salesmen. 
Fiberglas building panels. (In 
American builder, Apr. 1956, 
P.BI4.O) © Alsynite Co. of America 
d.b.a. Alsynite; lApr56; KKL16785. 

Going up everywhere: new Alsynite 
patios and dealer profits, too. 
Fiberglas building panels. (In 
American lumberman, Mar. 5» 1956, 
p. 21) © 5Mar56; KKH5123. 

ALTHEIMER & BAER, INC. © 

At Clintsmith Jewelry ... 3 piece 
matched deluxe bound quality lug- 
gage ... $214.. 95. Appl. author: 
Milton L. Althelmer. © LApr56; 
KK11715U. 



At the Howse Co. ... Modern all 
steel desk. (In The Wichita 
eagle, Feb. 12, 1956, p.lOA) 
Appl. author; Milton L. Althelmer. 
© 12Feb56; KK115686. 

A complete dinnerware service. 3 
great values in 1; 79 pieces. 
Appl. author: Milton L. Althelmer. 
© 26Feb56; KKH568U. 

Homemakers special event ... 63 pc. 
service for 8. Patterns in char- 
coal, gold, autumn. Dinnerware, 
(In The Chickasha daily express, 
Feb. 23, I956, p. 6) Appl. au- 
thor: Milton L. Althelmer. 
© 23Feb56; KKH5685. 

Hurry in to Clarke & Kern, Tuesday. 
Professional quality home barber 
kit, electric hair clipper ... 
(In Vincennes sun-commercial, 
Jan. 2, 1956, p. 5) Appl. author: 
Milton L. Althelmer. © 2Jan56; 
KKlU+332. 

Smlth-Bridgman's buy tomorrow for 
mother ... 6l pc. unbreakable 
dinnerware; Melamlne. (In The 
Flint journal, Flint, Mich., 
May 8, 1956, P. 3) Appl. author: 
Milton L. Althelmer. © 8May56; 
KK117151* 

Special sale at Alphonse Brenner. 
The revolutionary new, Re verso, 
lounge chair. Appl. author: 
Milton L. Althelmer. © 19Feb56; 
KKH5688. 

Special sale at Ellman's ... 51). 
pieces . . . unbreakable dinner- 
ware, by Spaulding. (In Rockford 
register-republic, Jan. 6, 1956, 
P.12B) Appl. author; Milton L. 
Althelmer. © 6jan56; KK1]4336. 

Special sale at Gay's ... 77 piece 
socket wrench and tool set $19.95. 
(In The Courier- journal magazine, 
Jan. 15, 1956, p. 23) Appl. au- 
thor: Milton L. Althelmer. 
© 15Jan56; KKlll)33l4.. 

Special sale at Howse ... Now, for 
the first time, 6 1/2" power saw. 
(In The nllchita eagle, Jan. 15, 
1956, P-7B) Appl. author: Milton 
L. Althelmer. © 15Jan56; KKlll|333. 

Special sale at Miller's Credit 
Jewelers. New, folding-aluminum 
fold «n two oard table. (All- 
aluminum folding table) (In 
Sherman democrat, Sherman, Tex., 
Feb. 5, 1956, section 2, p. 9) 
Appl. author; Milton L. Althelmer. 
© 5Feb56; KKlllj.337. 

Special sale at Shaw's ... America's 
finest quality ... aluminum cook- 
ware, 1§ pc. matched set. Appl. 
author: Milton L. Althelmer. 
© 8Jan56; KKlli|335^ 

Special sale at Warwick's. 3 com- 
lete fishing sets. (Ij. star, 187 
piece fishing set) (In Hartford,. 
Conn, courant, Mar. I4., 1956, 
comic section) Appl. author: 
Milton L. Althelmer. © ijMar56; 
KKH5689. 

Special sale at Whisnant-Wllllams 
Furniture Co. ... h piece patio 
set in water-proof, sun-proof, 
long-life Saran. Appl. author: 
Milton L. Althelmer. © 7Mar56; 
KK117150. 

Special sale at Wlechmaan's. All 
Timer ... 2 Inch bars steel gym 
set. (In The Saginaw news, 
Feb. 19, 1956, p. 5) Appl. au- 
thor: Milton L. Althelmer. 
© 19Feb56; KKH5683. 

Special sale at Wiechmann's ... 80 
Inches wide Firestone Velon, fold- 
ing steel frame, family size pool. 
Appl. author: Milton L. Althelmer. 
© 15Apr56; KK117152. 



1956 



CURRENT REGISTRATIONS 



20 inch International window fan. 

Special sale at Marlyn Furniture. 

Appl. author: Milton L. Altheimer. 

© 6May56; KKH7I53. 
While limited quantities last, 

20 inch ... rotary power mower. 

( In Kingsport times, Mar. 28, 

I956, p. 10) Appl. author: Milton 

L. Altheimer. © 28Mar56; KKII5687. 

ALTNOW, GEORGE G. 

Pacific Wire-Grams. SEE Pacific 
Wire Works Co. 

ALUMINUM INDUSTRIES, INC. © 

Something to crow about, the new 
look at Aluminum Industries, Inc. 
Automotive parts. (in Motor, Jan. 
1956, p. 100) Appl. author: 
Philip R. Hume. © 15Jan56; 
KKII7IO7. 

ALV0 CO. © 

Reliable Di-Pender, healthful com- 
fort for your baby. The diaper 
suspender that never lets you down. 
Label. Appl. author: Robert P. 
Vogel. © 17Jun£6; KKH7688. 

AMANA REFRIGERATION, INC. © 

Amana guaranteed to outperform all 
others. Food freezer. (In The 
Saturday evening post) © l6Apr55; 
KK11U735. 

AMERICAN ABRASIVE METALS CO. Q) 
Ribtred, safety stair treads in 
aluminum or bronze. Catalog no. 
RIB-56. k p. Appl. author: 
Jess H. Cloud. © 31Jan56; 
KK113811. 

AMERICAN BAKERS COOPERATIVE, INC. © 
Butter-Krust, 100 °/o whole wheat 
bread, stays fresh days longer. 
Bunny. Wt. 1 lb. Wrapping bands. 
Label. © 8Mar55; KK116998. 
Star potato bread. Bunnyi Net 
weight 1 lb. & 1 1/2 lbs. Label. 
© l5Apr55; KK116999. 

AMERICAN BLOWER CORP. © 

American Blower Ventura attic fans 
for comfort cooling. Model CA. 
Form 76li;» Folder. Appl. author: 
Arthur Wlnfield Hanigan. 
© llMay56; KKII7OI4.O. 

American Blower Ventura fans for 
commercial and industrial ventila- 
tion. Model[s] B & E. Form 771U* 
Folder. Appl. author: Arthur 
Winfield Hanigan. © llMay56; 
KK1170l|l. 

As fresh as clean sea air. Model K 
Ventura fans for fast industrial 
ventilation; model G ... for busi- 
ness and commercial uses. Form 
78114.. Folder. Appl. author: 
Arthur Winfield Hanigan. 
© llMay56; KKH7OI42. 

Does stifling heat shatter your 
sleep? Ventura attic fan. Form 
79II+. Folder. Appl. author: 
Arthur Winfield Hanigan. 
©llMay56; KK117039 • 

Gyrol fluid drive; 126 type T. 
Section 19G, p. 211, issue 1, 
Aug. 15, 1953. Sheet. Appl. au- 
thor: Jack A. Pitt. © l;Jan56 (in 
notice: 1953); KKII4019. 

AMERICAN BRAKE SHOE CO. 

Amsco pump application file. 15 p. 
Appl. author: Robert Kusser. 
© American Manganese Steel Divi- 
sion, American Brake Shoe Co.; 
2Feb56; KKIII4.969. 

AMERICAN BREWERY, INC. © 

Nothing changed, but the label. 
American, the all grain beer. 
(In The Baltimore A fro -American, 
May 19, 1956, P.2I4.) Appl. au- 
thor: Van Sant, Dugdale & Co., 
Inc. © 19May56; KK117121;. 



Same beer, new label, American, the 
all grain beer. (In The Baltimore 
Afro-American, May 26, I956, p. 2I4.) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 26May56; KKII69I7. 

Same beer, same sparkle inside, new 
label, new sparkle outside. 
American, the all grain beer. 
(In The Baltimore news-post, 
May 9, 1956, p.ll-C) Appl. au- 
thor: Van Sant, Dugdale & Co., Inc. 
© 9May56; KK116558. 

Time we slipped into something more 
appropriate. American, the all 
grain beer. (In The Baltimore 
Afro-American, May 12, 1956, 
p.21|) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 12May56' 
KK116557. 

AMERICAN LEGION. © 

Dress up, your members, your post, 

your community, for Memorial Day. 

Caps, shirts, membership insignia, 

etc. Pamphlet. Appl. author: 

C. A. Morris. © 2Apr56; KKH5I4J+2. 
Membership buttons; economy uniform 

outfit, (order blank) Sheet. 

Appl. author: C. A. Morris. 

© 12Mar56; KKHI4.933. 

AMERICAN MACHINE & FOUNDRY CO. © 

AMF Lowerator, self-leveling, auto- 
matic glass dispenser. Veterans 
Administration K-I72. Folder. 
© lMar56; KK1152i;0. 

AMF Lowerator self-leveling auto- 
matic tray dispenser. Folder. 
© 20Feb56; KKIIJ4.597. 

AMF microfeed regulator for perfect 
cigarettes, save3 tobacco. Fold- 
er. © 10Dec55; KKII3I4.6O. 

Engineered for action. AMF Road- 
master bicycles. Folder. 
© Cleveland Welding Division, 
American Machine & Foundry Co.; 
28Feb56; KKIII4.69O. 

AMERICAN MACHINE & METALS, INC. 

Look under the hood before you buy. 
Flatwork lroners, washers, ex- 
tractors, folding machines for 
commercial laundries. Mail fold- 
er. Appl. author: Jim Condon. 
© Troy Laundry Machinery Division, 
American Machine & Metals, Inc.; 
20Dec55; KK115i*32. 

AMERICAN MANGANESE STEEL DIVISION, 
AMERICAN BRAKE SHOE CO. SEE Ameri- 
can Brake Shoe Co. 

AMERICAN MERRI-LEI CORP. © 

Let's have a party. Merrimakers for 
New Year's Eve. Party goods. 
Pamphlet. Appl. author: Victor 
T. Hoeflich. © lMay56; KK117li|.0. 

AMERICAN MOLASSES CO. © 

Directions for making grandma's 
gingerbread house. Sheet. 
© 50ct55; KK113376. 

AMERICAN-OLEAN TILE CO. © 

American-Olean Conduct-O-Tile ef- 
fectively eliminates the main 
cause of static-sparked explosions 
in hospital operating rooms. 
Color plate 35°« Pad no. 3. Appl. 
author: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © 18Jan56 (in 
notice: 1955); KKlll).603. 
American-Olean tile, next best thing 
to a full time maid. Color plate 
35. Pad no.l. Appl. author: 
Arndt, Preston, Chapin, Lamb & 
Keen, Inc. © l8jan56 (in notice: 
1955); KKIII4.6O7. 
Here is an idea for a growing family. 
Color plate 59. Pad no.l^. Appl. 
author: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © l8Jan56 (in 
notice: 1955); KKlll;6oU. 



Ideas for your kitchen and laundry 
with American-Olean ceramic tile» 
Folder 336. Appl. author: Arndt, 
Preston, Chapin, Lamb & Keen, 
Inc. © 23May56; KK117669. 

Over five million feet had tramped 
across this floor by the time this 
photograph was taken ... Color 
plate 322. Pad no. 5. Appl. au- 
thor: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © l8Jan56 (in 
notice: I955); KKlli;6o6. 

A powder room is the place for a 
daring color treatment ... Color 
plate 53* P a( * no. 6. Appl. au- 
thor: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © l8Jan56 (in 
notice: 1955); KKlll;605. 

A room full of delightful colors, 
easy to keep fresh as a flower ... 
Color plate 56. Pad no. 2. Appl. 
author: Arndt, Preston, Chapin, 
Lamb & Keen, Inc. © 18Jan56 (In 
notice: 1955); KKlli|602. 

AMERICAN OPTICAL CO. © 

Scientific facts about sun glasses. 
Cosmetan. (In The Saturday eve- 
ning post, June 5, 195l(., p.103) 
© 5Jun5li; KK114105. 

AMERICAN PENCIL CO. © 

Velvet crossed the pen and pencil. 
Velvet ball Pen-cil. (In The 
National stationer, Apr. 1, I956, 
p. 1+3) Appl. author: Doyle Dane 
Bernbach, Inc. © lApr56; 
KKII6OO5. 
Velvet crossed the pen and pencil to 
bring you today's new writing tool 
for the office. Velvet ball Pen- 
cil. (In The Saturday evening 
post, Feb. 25, 1956, p.132) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 22Feb56; KKH5277. 

AMERICAN POP CORN CO. © 

Jolly Time, giant yellow, hulless 
pop corn. Net wt. 3 oz « Label. 
Appl. author: James Nash. 
© 19Mar56; KKH5217. 

Jolly Time handy pak in foil. 21+ - 
3 oz. packages. Display carton. 
Appl. author: James Nash. 
© 19Mar56; KKII52I9. 

Jolly Time, white hulless, pop corn. 
Net wt. 3 oz - Label. Appl. au- 
thor: James Nash. © 19Mar56; 
KK115218. 

AMERICAN RADIATOR & STANDARD SANI- 
TARY CORP. © 

Famous name and full line simplify 
your selling. Sheet. Appl. au- 
thor: William P. Sheehan. 
© 29Dec55; KKll6ll4.6. 
Look what 15-95 a week did for this 
kitchen. See beautiful Youngs town 
Kitchens on Queen for a Day . . . 
(In Good housekeeping, May 195&, 
p. 177) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© Youngs town Kitchens Division, 
American Radiator & Standard Sani- 
tary Corp.; 20Apr56; KK116028. 
Picture yourself in this House of 
Vision kitchen. Youngstown Kitch- 
ens for that new home look. (In 
Living for young homemakers, May 
I956, p. 29) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© Youngstown Kitchens Division, 
American Radiator & Standard Sani- 
tary Corp.; 20Apr56; KKH6027. 

See the bride's house of 195& and 
you'll see what quality-built 
means from doorstep to colorful 
Youngstown Kitchen. (In Guide for 
the bride (House beautiful), 
summer 1956, p.151) Appl. author: 
Brooke, Smith, French & Dorrance, 
Inc. © Youngstown Kitchens Divi- 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AMERICAN RADIATOR Sc STANDARD SANI- 
TARY CORP. © Cont'd. 

slon, American Radiator & Standard 
Sanitary Corp.; 12Apr56; KKII587I4.. 
Why you see quality-built Youngs- 
town Kitchens in thousands of the 
finest new homes. (In The Ameri- 
can home, Apr. 195^. p. 101) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. © Youngs- 
town Kitchens Division, American 
Standard; 21Mar56; KKH5057. 

AMERICAN RADIATOR & STANDARD SANITARY 
CORP. SEE ALSO Mullins Manufactu- 
ring Corp. 

AMERICAN ROAD EQUIPMENT CO. © 

American Econmobile slashes material 
handling costs with a completely 
mechanized system. Industrial 
machinery. Polder. Appl. au- 
thor: Leonard Francis Siemon. 
© lFeb56; KKII5926. 

AMERICAN SCIENTIFIC LABORATORIES, 
INC. © 

ASL Banafly Dlazinon bait. Net con- 
tent 1 pound. Insecticides. 
Label. © 22Mar56; KKII6572. 

AMERICAN SISALKRAFT CORP. © 

Meets- FHA and VA minimum property 
requirements, Sisalkraft Vapor- 
stop. Waterproof paper for floors. 
Folder. Appl. author: Suther- 
land-Abbott. © l8May56; KKII7O75. 
Sisalite, polyethylene film, another 
quality Sisalkraft product. Pro- 
tective covering used in building. 
Folder. Appl. author: Suther- 
land-Abbott. W l8May56; KKII7O74. 

AMERICAN STANDARD. SEE American Ra- 
diator & Standard Sanitary Corp. 

AMERICAN SUPPLY CO. OF NORTH CARO- 
LINA, INC. © 
Paster, cleaner, trim application 

with new Asco trim gluing tool. 

(In Upholstering, Jan. 195&, 

p. I50) Appl. author: George D. 

Smith. © 5Jan56; KKH5285. 

AMERICAN TOBACCO CO., INC. © 

All the pleasure comes thru, the 
taste is great. Filter tip Tarey- 
ton cigarettes. Boy and girl on 
college campus. (In The Dally 
Princetonian, Princeton, N. J., 
Jan. 5, 1956, p. 5) Appl. author: 
The M. H. Hackett Co. © 5Jan56; 
KKH368J+. 

All the pleasure comes thru, the 
taste is great. Filter tip 
Tareyton cigarettes. Boy and 
girl smoking. (In The Daily 
Princetonian, Princeton, N. J., 
Feb. 2, 1956, p. 6) Appl. au- 
thor: The M. H. Hackett Co. 
© 2Feb56; KKII3959. 

All the pleasure comes thru, the 
taste is great. Filter tip Tarey- 
ton cigarettes. Boy reading at 
college. (In Yale daily news, 
Jan. 26, 1956> P«3) Appl. au- 
thor: The M. H. Hackett Co. 
© 26Jan56; KKH396O. 

All the pleasure comes thru, the 
taste is great. Filter tip 
Tareyton cigarettes. Girl on 
college campus. (In The Montana 
kaimin, Montana State University, 
Jan. if, 1956, p. 3) Appl. au- 
thor: The M. H. Hackett Co. 
© 17Jan56; KKII3685. 

All the pleasure comes thru, the 
taste is great. Filter tip Tarey- 
ton, every easy puff a treat. Man 
In cap. (In Journal American, 
Mar. 19, I956, p. 5) Appl. au- 
thor: The M. H. Hackett Co. 
© 19Mar56; KK1151I+2. 



Arriving at New York's City Hall... 
New York City councilman sticks to 
Luckies because Luckies taste 
better. [Endorsed by] Earl Brown. 
(In The Baltimore Afro-American, 
Jan. 2k , 19 S6) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. ©2l;Jan56; KKII7176. 

Balanced fertility makes better 
burley. No»59« ( I n Th e Kentucky 
farmer, Mar. 195&, P«3) Appl. 
author: Carl Camenisch Advertising, 
Inc. © Biar56; KKIIV799. 

Certain insects help flue-cured 

tobacco. No. 56. ( m The Southern 
planter, May 1956, p.5) Appl . 
author; Carl Camenisch Advertising 
Inc. © lMay56; KK116509. 

Choose burley varieties for disease 
resistance. No. 57. (In The 
Kentucky farmer, Jan. 1956, p. 7) 
Appl. author: Carl Camenisch Ad- 
vertising, inc. © Uan56; 
KK113382. 

Discriminating smokers prefer Her- 
bert Tareyton with the genuine 
cork tip. Girl on beach. (In 
Collier's, June 22, I956, p.91) 
Appl. author: The M. H. Hackett 
Co. © 7Jun56; KKII7331. 

Discriminating smokers prefer 

Herbert Tareyton with the genuine 
cork tip. Girl with bike. (In 
Collier's, Apr. 27, I956, p. 87) 
Appl. author: The M. H. Hackett 
Co. © 12Apr56; KKH5629. 

Discriminating smokers prefer Her- 
bert Tareyton with the genuine 
cork tip. Man golfer. (In Col- 
lier's, May 25, I956, p. 101) 
Appl. author: The M. H. Hackett 
Co. © 10May56; KKH6U76. 

Don't let blue mold ruin tobaooo 
plant beds. No. 53. (In The 
Southern planter, Feb. 1956, p. 25) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © lFeb56; 
KK111A55. 

Fertilize according to tobacco's 
needs. No. 5!+. (In The Southern 
planter, Mar. I956, p. 2) Appl. 
author: Carl Camenisch Advertis- 
ing, Inc. © lMar56; KK114887. 

Filter tip Tareyton ... All the 
pleasure comes thru, the taste is 
great. Man with cigarette. (In 
New York Journal American, Apr. 23, 
1956, p. 7) Appl. author: The 
M. H. Hackett Co. © 23Apr56; 
KK116035. 

Filter tip Tareyton gives you more 
to enjoy. All the pleasure comes 
thru, the taste is great. Blonde 
with cigarette. (In Journal 
American, Apr. 2, I956, p.5) 
Appl. author: The M. H. Hackett 
Co. © 2Apr^6; KKII5393. 

Filter tip Tareyton gives you more 
to enjoy. All the pleasure comes 
thru, the taste is great. Pull 
view - man's face. (In New York 
journal American, May 7, 195&» 
p.k) Appl. author: The M. H. 
Hackett Co. © 7May56; KKII6395. 

Filter tip Tareyton gives you more 
to enjoy. Girl in white hat. 
(In New York journal American, 
Mar. 26, 1956, p. 7) Appl. au- 
thor: The M. H. Hackett Co. 
© 26Mar56; KK115235. 

Filter tip Tareyton gives you more 
to enjoy. Profile [of] girl with 
earrings [holding cigarette] (In 
The New York times, June 12, 195°> 
p. 21;) Appl. author: The M. H. 
Hackett Co. © 12Jun56; KKII71I42. 

Get twice the action with the Tarey- 
ton twosome: cork tip & filter tip. 
(In Vend, Feb. I956, p. 73) Appl. 
author: The M. H. Hackett Co. 
© 3Feb56; KK113989* 



Gives you more to enjoy. All the 
pleasure comes thru, the taste is 
great. Filter tip Tareyton. 
[Woman holding cigarette] (In 
New York journal-American, Apr. 30, 
!95°t P«5) Appl» author: The 
M. H. Hackett Co. © 30Apr56; 
KK116222. 

Gives you more to enjoy. Blonde 
girl ad. Filter tip Tareyton. 
(In New York journal-American, 
May 14, 1956, p.5) Appl. author; 
The M. H. Hackett Co. © lkMay56; 
KK116551. 

Gives you more to enjoy. Couple on 
rail. Filter tip Tareyton. (In 
The New York times, June 26, 1956, 
p. 18) Appl. author: The M. H. 
Hackett Co. © 26Jun56; KK117675. 

Gives you more to enjoy. Filter 
tip Tareyton, every easy puff a 
treat. (In The New York journal 
American, Apr. 9, 195°» P»6) 
Appl. author: The M. H. Hackett 
Co. © 9Apr56; KK115520. 

Gives you more to enjoy. Man with 
cap. Filter tip Tareyton. (In 
Collier's, May 11, 1956, p.l;7) 
Appl. author: The M. H. Hackett 
Co. © 26Apr56; KKII6423. 

Gives you more to enjoy. [Man with 
smiling face holding cigarette] 
Filter tip Tareyton. (In Col- 
lier's, July 6, 1956, p. 39) 
Appl. author: The M. H. Hackett 
Co. © 21Jun56; KK117707. 

Gives you more to enjoy. The taste 
is great. Filter tip Tareyton. 
Man cholding cigarettes (In New 
York world-telegram & sun, June 5, 
1956, p. 10) Appl. author: The 
M. H. Hackett Co. © 5Jun56; 
KK117060. 

Grassland farming improves soil for 
burley. No. 58. (In The Kentucky 
farmer, Feb. 1956, p. 7) Appl. 
author: Carl Camenisch Advertising, 
Inc. © \Feb56; KK1139U7. 

Happy-Joe-Lucky and the g-r-r-reatest 
smoke on earth. Lucky Strike. 
(In Sunday news, New York, Mar. 25, 
1956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 2J+Mar56; KK117168. 

Happy-Joe-Lucky auditions for your 
Hit Parade. Lucky Strike. (In 
Sunday news, New York, Jan. 29, 
19S6) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
©28Jan56; KKII717O. 

Happy- Joe-Lucky bowls 'em over. 
Lucky Strike. (In Sunday news, 
New York, Feb. 26, 1956) Appl. 
author; Batten, Barton, Durstine 
& Osborn, Inc. © 25Feb56; 
KK117169 . 

Happy- Joe -Lucky cuts a smart figure. 
Lucky Strike. (In Sunday news, 
New York, Jan. 1, 19 56) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. ©31Dec55; 
KKII7I7L 

Happy-Joe-Lucky interviews Ann 
Sothern. Lucky Strike. (In 
Sunday news, New York, May 20, 
I956) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 19May56; KKH7166. 

Happy-Joe-Lucky, muscle man. Lucky 
Strike. (In Sunday news, New 
York, Apr. 22, 1956) Appl. 
authcr: Batten, Barton, Durstine, 
* Osborn, Inc. ©21Apr^6; 
KK117167. 

I like the extra taste, the better 
taste of Luckies' toasted tobacco. 
[Endorsed by] Arden Hill. (In 
Ebony, Nov. 1955, p. 3) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 130ct55; KKll62l|l. 



1956 



CURRENT REGISTRATIONS 



I'm a loyal Lucky smoker because 
Luckles taste better. [Endorsed 
by] Rose Morgan. (In The Balti- 
more Afro -American, May 1, 1956) 
Appl. author: Batten, Barton, Dur- 
stlne & Osborn, Inc. © lMay56; 
KK117172. 

Irrigate flue-cured beds to relieve 
plant shortages. No. 52. (In The 
Southern planter, Jan. 1956, p. 5) 
Appl. author: Carl Camenisch Ad- 
vertising, inc. © Uan56; 
KK113229. 

I've smoked over 100,000 Luckles, 
and I know Luckles taste better. 
[Endorsed by] Rol Ottley. (In The 
Baltimore Afro-American, Mar. 20, 
1956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 20Mar56; KKII7175. 

Luckles are my smoke every time 
because Luckles taste better. 
[Endorsed by] Roy Campanella. 
(In The Baltimore Afro -American, 
Apr. 17, 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 17Apr56; KKH7173. 

Luckles taste better to me all the 
time. cEndorsed bya Don Newcombe. 
(In The Afro -American, Baltimore, 
Apr. 19, 1955) Appl. author: 
Batten-, Barton, Durstine & Osborn, 
Inc. © 19Apr55; KK116818. 

Luckles taste so right to me. [En- 
dorsed by] Sylvia Olden Lee. (In 
The Baltimore Afro-American, 
May 17, 1955) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 17May55; KKH7I78. 

More protection for burley from 
modern insecticides. No.61. 
(In The Kentucky farmer, May I956, 
p. 7) Appl. author: Carl Camen- 
isch Advertising, Inc. © Blay56; 
KK116280. 

The puzzle of the 1955 burley market. 
No. 60. (In The Kentucky farmer, 
Apr. 1956, p. 7) Appl. author: 
Carl Camenisch Advertising, inc. 
© lApr56; KK1151A1J-. 

Reward yourself with the pleasure 
of smooth smoking. cAirmen shak- 
ing hands; pack of Pall Mall on 
map tables (In Outdoor life, Mar. 
1955, P. 23) Appl. author: Sul- 
livan, Stauffer, Colwell & Bayles, 
Inc. © 25Feb55j KK115988. 

Reward yourself with the pleasure of 
smooth smoking. [Barn dance scene; 
couple with trophy & package of 
Pall Mall cigarettes] (In Look, 
Nov. 16, 195U, p.UH+5) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © l6Nov5l|; 
KKlllj^l^ 

Reward yourself with the pleasure of 
smooth smoking. [Camping scene; 
man smoking; pack of Pall Mall be- 
side him] (In Newsweek, Oct. 17, 
1955, p. 1+5) Appl. author: Sul- 
livan, Stauffer, Colwell & Bayles, 
Inc. © 120ct55; KK117615. 

Reward yourself with the pleasure 
of smooth smoking. cDog show 
scene; couple with packs of Pall 
Mall cigarettes standing near man 
with dogs (In Amerioan Legion 
magazine, May 1955, p.3) Appl. 
author; Sullivan, Stauffer, Col- 
well & Bayles, Inc. © lMav55: 
KK1151J.71. 

Reward yourself with the pleasure 
of smooth smoking. [Female ice- 
skater with trophy being offered 
Pall Mall cigarette by cameraman] 
(In Time, Feb. lk, 1955, P«55) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © HFeb55; 
KK1151+75. 



Reward yourself with the pleasure of 
smooth smoking. [Office scene; 
couple smoking, man holding pack 
of Pall Mall cigarettes] (In Out- 
door life, Mar. I956, p. 27) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 25Feb56; 
KKH5I4.7O. 

Reward yourself with the pleasure of 
smooth smoking. [Skiing scene; 
man offering young woman a Pall 
Mall cigarette] (In Time, Jan. 17, 
1955) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 13Jan55; KKH5U72. 

Right use of insecticides protects 
flue-cured tobacco. No.57» (In 
The Southern planter, June 195&» 
p.3) Appl. author: Carl Camen- 
isch Advertising, Inc. © Uun56; 
KKH71UU. 

Start with good plants for better 
flue-cured stands. No.55« (In 
The Southern planter, Apr. 195&, 
p. 5) Appl. author: Carl Camen- 
isch Advertising, Inc. © lApr56; 
KKII56I4.I. 

TV editor switches to Luckles for 
better taste. [Endorsed by] Arden 
Hill. (In The Baltimore Afro- 
American, Feb. 21, I956) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 21Feb56; 
KKH7I77. 

The Tareyton twosome ... cork tip 
[&] filter tip ... the perfect 
choice for better smoking. Men 
skiers. (In Better living, Feb. 
1956, P.3 ° f cover) Appl. au- 
thor: The M. H. Hackett Co. 
© 26Dec55; KKII3O73. 

The Tareyton twosome . . . cork tip 
[&] filter tip ... the perfect 
choice for better smoking. Mil- 
linery shop ad. (In Family circle, 
Apr. I956, p. 2 of cover) Appl. 
author: The M. H. Hackett Co. 
© 29Mar56; KK115l4l. 

The Tareyton twosome, the perfect 
choice for better smoking. Her- 
bert Tareyton cork tip; filter 
tip Tareyton. Airplane ad. (In 
Collier's, Mar. 16, I956, p.l;3) 
Appl. author: The M. H. Hackett 
Co. © lMar56; KKIII4.566. 

The Tareyton twosome, the perfect 
choice for better smoking. Her- 
bert Tareyton cork tip; filter 
tip Tareyton. Girl ice skaters. 
(In Collier's, Jan. 20, 1956, 
P« 35) Appl. author: The M. H. 
Hackett Co. © 5Jan56; KK113279. 

A warning about black shank. No. 
62. ( In The Kentucky farmer, June 
1956, p.3) Appl. author: Carl 
Camenisch Advertising, Inc. 
© Uun56; KKII6869. 

AMERICANA CORP. © 

A home is only as complete as the 

knowledge it holds. (Ad of 

Encyclopedia Americana) © 2Apr56; 

KK115519. 
Your 1956 Americana annual. Books. 

Folder. © lMar56; KKlllj.961. 

AMM-I-DENT, INC. © 

If you're one of the 7 in 10 that 
dentists report have two or more 
cavities a year, then you have 
soft teeth ... Super Amm-i-dent 
with SLS toothpaste. (In Easton 
express, Apr. 23, 1956, p.k) 
© 23Apr56; KK117721. 

ANAHIST CO., INC. © 

If you have pain like that of bur- 
sitis, arthritis, rheumatism, at 
last a joint and muscle rub. 
Stim-TJ-Rub. Drug. (In Evansville 
pre33, Evansville, Ind. ) Appl. 
author: Ted Bates Co., Inc. 
© 7Mar56; KKII5882. 



If you suffer from pain like that of 
bursitis, arthritis, rheumatism. 
Amazing new Stim-U-Rub stimulates 
your own precious body heat ... 
Drug. (In Dayton news, Dayton, 
Ohio) Appl. author: Ted Bates 
Co., Inc. © 7Mar56; KKH588I. 

If you suffer pain like that of 
bursitis, arthritis, rheumatism. 
Stim-U-Rub. Drug. (In Sioux 
City journal tribune, Sioux City, 
Iowa) Appl. author: Ted Bates 
Co., Inc. © 7Mar56; KKH5883. 

See how new medical discovery 

raises skin temperature in arthri- 
tic, rheumatic pain areas. Stim- 
U-Rub. Drug. (In Knoxville news 
sentinel, Knoxville, Term., Mar. 7, 
1956» P' 16) Appl. author: Ted 
Bates Co., Inc. © 7Mar56; 
KKII5273. 

Stethoscope shows how new discovery 
helps break up worst bronchial 
congestion of colds. Super Ana- 
hist rub. Drug. (In New York 
mirror, Mar. 5, I956, p.l6) 
Appl. author: Ted Bates, Inc. 
© 5Mar56; KKIII4.697. 

ANCIENT AGE DISTILLING CO. © 

Big at the bar. (In Illinois bev- 
erage journal, Feb. I956, p. 21) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lFeb56; KKIIU325. 

Climbing fast. (In Kentucky bever- 
age journal, Mar. 195&, P«7) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lMar56; KKH6953. 

An easy rule to follow when measur- 
ing fish. (In Sports afield, 
Apr. 1956, p. 13) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 5Apr56; KK117623. 

Getting down to cases. (In Ken- 
tucky beverage journal, Apr. 1956, 
p. 5) Appl. author: Doyle Dane 
Bernbach, Inc. © 2Apr56; 
KK117626. 

Hot tip for the derby: If you can 
find a better bourbon, buy it. 
(In The Washington post & times 
herald, May 2, I956, p. 11) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 2May56; KKH6955. 

How to keep shrimp bait from spoil- 
ing overnight. (In Sports afield, 
Feb. 1956, p. 11) Appl. author: 
Doyle Dane Bernbach, Inc. 
© lFeb56; KKlllj^ij.. 

How to row a clear course in the fog. 
(In Sports afield, May I956, p. 33) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lMay56; KKH695I4.. 

How to steady a canoe on a windy 
day. (in Sports afield, Jan. 
1956, p. 13) Appl. author: Doyle 
Dane Bernbach, Inc. © 3Jan56: 
KK113366. 

How to stop ants from carrying off 
your food. (In Sports afield, 
June 1956, p. 21) Appl. author: 
Doyle Dane Bernbach, Inc. 
© Uun56; KKH6952. 

If you can find a better bourbon, 
buy it. cElderly man holding 
filled glassa (In Life, Feb. 13, 
1956, p. 17) Appl. author: Doyle 
Dane Bernbach, Inc. © 13Feb56; 
KK114323. 

If you can find a better bourbon, 
buy it. (In The Washington post 
& times herald, Jan. 12, 195&, 
p. 38) Appl. author: Doyle Dane 
Bernbach, Inc. © 12Jan5§; 
KKII3615. 

If you can find a better bourbon, 
buy It. [Slightly bald man hold- 
ing filled glass] (In Life, 
Apr. 23, I956, p.i+. of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 23Apr56; KKH6687. 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



ANCIENT AGE DISTILLING CO. © Cont'd. 

In Its issue of Feb. 25, Business 
week magazine reports the fastest 
growing whiskey in America is 
Ancient Age. (In The Louisville 
tiroes, Apr. 5, 1956, p. 21) Appl. 
author; Doyle Dane Bernbach, Inc. 
© 5Apr56; KK116956. 

Passing them all. (In Package store 
management, Feb. 1, 195&, P.2 of 
cover) Appl. author: Doyle Dane 
Bernbach, Inc. © lFeb56; KKIII4529. 

ANDERSON, ROBERT A. © 

Men's wear. Anderson's, Inc. Card. 
© 30ct55; KK1 15865. 

ANDERSON COACH CO. © 

Anderson mobile homes, '55» Pam- 
phlet. © HJan55; KKIII463I. 

Anderson mobile homes, '55- Pam- 
phlet. Appl. author: Anne Lloyd. 
© llJan55; KK113973. 

ANDERSON CO. © 

Anco distributor's franchise to 
operate dealer's free cokes and 
smokes project. Form Oi4.-Oi4.3U* 
Windshield wiper blades & arms 
for autos, trucks, etc. Sheet. 
© lUMar56; KKII5252. 

Anco geometry is right, and here's 
the proof. Form Ol4.-Oi4.li4., rev. 
I4-56. Windshield wiper blades & 
arms for automobiles. Folder. 
© 3May56; KKII65O6. 

Check sheet, Anco blade and arm re- 
placements for wrap-around, curved 
and flat windshields on passenger 
cars. Form 014-0388, rev. I-56. 
Sheet. © 3Feb56; KKII52I47. 
Easy way to put on Anco Big-Shot 
windshield washer. Instruction 
sheet. Form OI4-O368. I4 p. 
© l6Feb56; KKII52I48. 
The easy way to put on Anco wiper 
shaft adapters. Form OI4-OOOI4, rev. 
3-56. Sheet. © 21Mar56; 
KK116505. 
Sir. Dealer: Now, Anco offers you 
for all your employees, free cokes 
and smokes. Form OI4-OI4.3O. I4 p. 
Windshield wiper blades & arms for 
autos, trucks, etc. © ll4Mar56; 
KKII525O. 
Now, at no cost dealer gets this 
Anco all-car service cabinet (with- 
out contents) Form OI4-0205, rev. 
1-56. Windshield wiper blades & 
arms for autos, trucks, etc. 
Catalogue sheet. © 3Feb56; 
KK115249. 
Retail salesman's breast-pocket 

guide to Anco box-flap bonus cash. 
Form no.0l).-0l432. Windshield wiper 
blades & arms for autos, trucks, 
etc. Folder. © 13Mar56; 
KKII525I. 
You win customer confidence with a 
quick, easy, Anco blade change. 
Form 0l4-0l436. Windshield wiper 
blades & arms for automobiles. 
Folder. © 8May56; KKH6507. 

ANDRKADIS, JOHN T. d.b.a. NAIL-ORO CO. 
SEE Nail-Gro Co. 

ANEMOSTAT CORP. OF AMERICA. © 

Anemoatat draftless aspirating air 
diffusera. I956 product bulletin. 
Folder. Appl. author: Jess H. 
Cloud. © 310ct55; KK1161114. 
The mo3t modern way to balance 
heating ... New Anemo therm air 
meter gives you all vital readings 
with pushbutton ease. Bulletin 
no. 55. Folder. Appl. author: 
Je33 H. Cloud. © 30Jun55; 
KK1161+06. 



ANGLE, PAUL M. 

American Antiquarian Society. SEE 

Kingsport press, Inc. 
The Chicago Historical Society. 
SEE Kingsport Press, Inc. 

Library of Congress. SEE Kingsport 
Press, inc. 

Massachusetts Historical Society. 
SEE Kingsport Press, inc. 

Smithsonian Institution. SEE Kines- 
port Press, inc. Jungs 

ANHEUSER-BUSCH, INC. © 

Ah-h-h, a new kind of beer that 
keeps your taste fresh, really 
goes with food. Busch Bavarian 
beer, (m The Wichita beacon, 
Nov. 7, 1955, p.2) Appl. author: 
William L. Spencer. © 7Nov??« 
KK113006. 

As clear and bright as a sunny day 
in the Alps, as light as the 
fleecy clouds above them. Busch 
Bavarian beer. ( m St. Louis 
post-dispatch, May 29, 1956, p.lOB) 
Appl. author: Josephine D. Walsh. 
© 29May56; KKL17523. 

Bright as sun on mountain snow. 
Busch Bavarian beer. (In St. 
Louis post-dispatch, June 11, I956, 
p.8B) Appl. author: Josephine D. 
Walsh. © HJun56; KKII7522. 

Clear and bright as mountain air, 
a new kind of beer for America's 
new way of living. Busch Bavarian. 
(In The Wichita beacon, Nov. 1, 

1955, P. 6) Appl. author: William 
L. Spencer. © 1Nov55; KKH3OO7. 

Lift a snow-capped glass. Busch 
Bavarian beer. (In TV magazine 
(St. Louis post dispatch), May 6, 

1956, P-k °f cover) Appl. au- 
thor: Josephine D. Walsh. 

© 6May56; KKH66I46. 

Lift a snow-capped glass. [Snow 
scene; man with snow shoes] Busch 
Bavarian beer. (In St. Louis 
post-dispatch, June 5, 1956, 
p. 12C) Appl. author: Josephine 
D. Walsh. © 5Jun56; KKII7I462. 

Mountain clear. Busch Bavarian beer. 
(In TV magazine (St. Louis post 
dispatch), May 13, 1956, P.I4 of 
cover) Appl. author: Josephine 
D. Walsh. © 13May56; KKII66OI4. 

A taste of Bavaria. Busch Bavarian 
beer. (In TV magazine (St. Louis 
post dispatch), May 20, I956, P.I4 
of cover) Appl. author: Jo- 
sephine D. Walsh. © 20May56; 
KKH675O. 

Treat yourself a little better. 
12-oz. can of Budweiser beer. 
(In The Sporting news, May 23, 
1956, p. 33) Appl. author: D'Arcy 
Advertising Co. © 23May56; 
KKH739O. 

When fun's brewing. Busch Bavarian 
beer. (In The Daily Illini, 
May 11, 1956, p. 15) Appl. au- 
thor: Josephine D. Walsh. 
© HMay56; KKII7383. 

ANSON (ART) INC. © 

Catalogue sheet. Foam rubber coast- 
en with ... hand painted figures. 

Novelties. Appl. author: Arthur 

H. Anson. © I6jan56; KKII5I497. 
Destined to be the hottest item ... 

The Sympathetic Ear. Figurine. 

Sheet. Appl. author: Arthur H. 

Anson. © Art Anson, Inc. d.b.a. 

Art Anson Articles; 5 A pr56; 

KK116020. 
Fishermen's crying towel. Appl. 

author: Arthur H. Anson. 

©25Apr56; KKII7315. 
Hand printed textile novelties. 

Sheet. Appl. author: Arthur H. 

Anson. © l6Jan56; KKH5I496. 



The new Art Anson Spongers combines 
the best features of foam latex 
and knitted coasters. Sheet. 
Appl. author: Arthur H. Anson. 
© 6Feb56; KKIII4913. 

ANSON (ART) INC. d.b.a. ART ANSON 
ARTICLES. SEE Anson (Art) Articles. 

ANTI-HYDRO WATERPROOFING CO. © 

Specifications and technical data on 
waterproofing, dampproofing ... 
(Pile cover) Appl. author: Mor- 
timer W. Meyer. © l6Apr56; 
KKII5676. 
Specifications on Amurseal and Arid- 
tite. Sheet. Appl. author: 
Mortimer W. Meyer. © 15Dec55; 
KKHI4I483. 
When you build or repair with con- 
crete and mortars, use products of 
the Anti-Hydro Waterproofing Co. 
Sheet. Appl. author; Mortimer W. 
Meyer. © l5Nov55; KKll^SU. 

ANWELT SHOE MANUFACTURING CO. © 
Original Chlc-A-Saws, work shoes. 
Label. Appl. author: M. B. 
Claff & Sons, Inc. © 5Dec55; 
KKII5I48I. 

APEX ELECTRICAL MANUFACTURING CO. © 
New, Apex Foldaway spiral dasher 
washer. Folder. Appl. author: 
Meldrum & Fewsmlth, Inc. © 9Jan^6; 
KKII33I48. 

ARCADY FARMS MILLING CO. © 

Arcady feeds tops from the high- 
lights. Mr. R. K. Dee reports --. 
Feeds for farm animals & dogs. 
Sheet. Appl. author: Gene Carr. 
© 15Mar56; KKH5I43I. 
Insure your investment, protect your 
profit with Arcady Hi-Bi-180 
turkey starter. Poultry feed. 
(In Turkey world, Apr. I956, p. 3) 
Appl. author: Gene Carr. © 5Apr56; 
KKH6037. 

ARDALT, INC. © 

Introducing, the irresistible, brand 
new goldfinch hobnail Lenwile 
China. Footed compotes, revolving 
candy trays, handled flower bas- 
kets & similar articles. (In The 
Gift & art buyer, Dec. 1955, P»3) 
Appl. author: Leon A. Ardlttl. 
© 250ct55; KKIU4368. 

Lovely, bright white, milk white 
Verithin, eggshell, Lenwile China. 
Candy boxes, jugs, shell bowls & 
aimllar articles. (In The Gift & 
art buyer, Jan. 1956, p. 3) Appl. 
author: Leon A. Ardlttl. 
© 250ct55; KKIH4369. 

Richer, more dazzling than ever, 
collectors' items of Lenwile 
China. Demltasse cups & saucers; 
matching stands. (In The Gift & 
art buyer, Nov. 1955, P«3) Appl. 
author: Leon A. Ardlttl. 
© 31Aug55; KK1114370. 

ARGUS CAMERAS, INC. © 

The Argus C-I4 Is obviously a fine, 
precision 55mm camera, but did you 
know it's wonderfully easy to use? 
(In Life, May 28, I956, P.I76) 
Appl. author: Young & Rubicam, 
Inc. ©2l4May56; KK117353. 

Argus has a gift for making people 
happy. See these Argus gifts at 
your dealer's soon. Argus C-3; 
Argus automatic projector ... 
(In Time, Dec. 5, 1955, P-l8) 
Appl. author: Young & Rubicam, 
Inc. © lDec55; KKH3213. 

Argus has a gift for making people 
happy. So put happiness on your 
Christmas shopping list right now. 
Argus 300 -wa t* ; automatic projec- 
tor; Argus C-3; Argus C-I4; Argus 
A-k ... (In Life, Dec. 5, I955, 
p. 88-89) Appl. author: Young & 
Rubicam, Inc. © 2Dec55; KK113212. 



1956 



CURRENT REGISTRATIONS 



Beautiful new way to bring back the 
colorful moments of your life - 
life size. New Argus automatic 
projector. (In Life, Apr. 16, 
1 95°> p. 121) Appl. author: Young 
& Rubicam, Inc. © 12Apr56; 
KK116107. 

Brand-new idea in low-priced cameras. 
It's the new Argus Super 75. (In 
The Saturday evening post, June 11, 
1955» P«7U Appl. author: Young 
& Rubicam, Inc. © 8Jun55; 
KK115210. 

For Christmas gifts and holiday fun, 
Argus cameras and Sylvania flash- 
bulbs. Argus 75; C-I4.: C-3; A-I4.. 
(In Life, Dec. 6, 1954 ) Appl. 
author: Young & Rubicam, Inc. 
© 2Dec5U; KKH5776. 

Here's proof that luxuries needn't 
be expensive. Argus C-3. (In 
Life, Mar. 19, 1956, p. 96) Appl. 
author: Young & Rubicam, Inc. 
© 15Mar56; KKH6435. 

It takes surprisingly little money 
to own the world's no.l color 
slide camera. Argus C-3- (In The 
Saturday evening post, May 26, 
I956, p. 96) Appl. author: Young 
& Rubicam, Inc. © 23May56; 
KK11735U. 

Makes your color slides come to 
life as never before. Argus: 
automatic projector; C-I4.; A-!|; 
C-3. (In Life, Feb. 21, 1955) 
Appl. author: Young & Rubicam, 
Inc. © 17Feb55; KK115775. 

Now, the most exciting new 35 b™ 1 
camera at a most exciting new 
price. Argus A-Four. (In Life, 
May 3, 195ft, p. 99) Appl. author: 
Young & Rubicam, Inc. © 29Apr54; 
KK113209. 

The pride of an expert is easily 
yours with this distinguished 
camera. Argus C-4. (In The 
Saturday evening post, Mar. 24, 
1956, p. 107) Appl. author: 
Young & Rubicam, Inc. © 21Mar$6; 
KK116436. 

See your color slides in a beautiful 
new light, life size, with the 
new Argus automatic projector. 
(In Life, May 7, 1956, p.5) 
Appl. author; Young & Rubicam, 
Inc. © 3May56; KK116438. 

Show your color slides, automatical- 
ly. New automatic- Argus 300 watt 
projector. (In Time, Apr. 11, 
1955, p. 110) Appl. author: Young 
& Rubicam, inc. © 7Apr55; 
KKll6i|ij5. 

World's easiest camera to use. 
Argus 75* ( In Th e Saturday eve- 
ning post, Dec. 11, 195ft> P-4) 
Appl. author: Young & Rubicam, 
Inc. © 8Dec5l;; KKIII1858. 

ARMOUR & CO. © 

Another reason why Armour is your 
one best source for fatty acids. 
Cotton soaked in Armour Neo Fat. 
Chemicals. (In Soap & chemical 
specialties, Jan. I956, p. 10) 
Appl. author: Art Silver. 
© Armour Chemical Division, Armour 
8c Co.; 5Jan56; KKli5Ol4.i1. 

Engineers from 12l| water floods re- 
port Armour cationics banish metal 
corrosion, stop bacteria plug-ups. 
Various postmarks; coupon. Chem- 
icals. (In Producers monthly, 
Dec. 1955, p. 7) Appl. author: 
Arthur Silver. ©Armour & Co., 
Armour Chemical Division; l8Dec55> 
KKH3267. 

Ester manufacturers, you want color 
stability ... Even at highest 
temperatures, Neo-Fat stearics 
show minimum color change. [Col.] 



line drawing of test tube, ther- 
mometer [on a Bunsen burner] Chem- 
icals. (In Chemical engineering, 
Mar. 1956, p.310-311) Appl. au- 
thor: Art Silver. ©Armour & Co., 
Armour Chemical Division; 20Feb56; 
KKH5632. 

5 hour, 250°C. heat test proves you 
can make lighter color esters with 
Armour Oleics. Black & red p.; 
bar graph and line drawing of 
tower. Chemicals. (In Chemical 
processing, June I956, p. 50) 
Appl. author: Art Silver. 
©Armour & Co., Armour Chemical 
Division; 27May56; KKII7O53. 

Held at 110°F. for 4 weeks, Neo-Fat 
red oils prove their superior 
stability. Black & red p.; test 
performance. (In Chemical proc- 
essing, May 1956, p.40-1+1) Appl. 
author: Art Silver. © Armour & 
Co., Armour Chemical Division; 
27May56; KK116661;. 

Here's how Armour Energetic brought 
sharp, bright colors and clear 
backgrounds to Cranston's new 
dri-smooth prints ... Men in- 
specting finish of fabric on loom. 
Industrial soap, (in American 
dyestuff reporter, Jan. 16, 1956, 
P. 4) Appl. author: William 
Bender. © Armour & Co., Indus- 
trial Soap Dept.; 13Jan56; 
KK115477. 

New cost-cutting chemicals from 
Armour ... Dimethyl alkyl terti- 
ary amines. Black & blue p.; 
drawing of Armour logo, (in Chem- 
ical week, May 26, I956, p.73) 
Appl. author: Art Silver. © Ar- 
mour & Co., Armour Chemical Divi- 
sion; 23May56; KKII70I4.5. 

New Velva-Soft gives a soft, fluffy 
finish to all washables, brightens 
and blues, too. New Armour dis- 
covery ... the miracle fabric 
softener; coupon. (In The Hotel 
monthly, Feb. I956, p. 4-5) Appl. 
author: William Bender. © Indus- 
trial Soap Dept., Armour & Co.; 
lFeb56; KK1150l|3. 

Now, stop both corrosion and bacte- 
ria problems with just one Armour 
cationic. Chemical feeder; cou- 
pon. Chemicals. (In Producers 
monthly, Feb. 19 56, p. 21) Appl. 
author: Art Silver. © Armour 
Chemical Division, Armour & Co.; 
21Feb56; KKH50I42. 

Now, your professional laundry 
offers you the chance to win the 
most care-free car you ever owned, 
this fully equipped 1956 Stude- 
baker station wagon. Velva-Soft 
contest. Fabric softener. (In 
Life, Feb. 13, 1956, p.54-55) 
Appl. author: Ted Barnett. 
© Armour & Co., Industrial Soap 
Dept.; 10Feb56; KK113982. 

Occupational skin diseases can be 
stopped here. Liquid soap dis- 
penser & hands. Armour hexa- 
chlorophene soaps. (In Occupa- 
tional hazards, Apr. 1956, p. 45) 
Appl. author: William Bender. 
©Armour & Co., Industrial Soap 
Dept.; lApr56; KKH6319. 

Occupational skin diseases can be 
stopped here. Soap dispenser & 
hands holding soap. Formula 99. 
(In Occupational hazards, Feb. 
1956, p. 19) Appl. author; 
William Bender. © Armour & Co., 
Industrial Soap Dept.; lFeb56: 
KK115476. 

Production problems? Cost problems? 
[Col.] line drawing of largest 
chemical plant. Cationic chemi- 
cals,, (In Chemical processing, 
Jan. 1956, p. 34-35) Appl. au- 



thor: Art Silver. ©Armour & Co., 
Armour Chemical Division; 27Dec55; 
KKH563I. 

Sizzly shorts about a taste dis- 
covery, franks with an open-fire 
flavor. Kit Carson type. Appl. 
author: Tatham-Laird, Inc. 
© 8Apr56; KKII6857. 

Sliced Cloverbloom margarine. (In 
Columbus dispatch, Jan. 4> 195&, 
p.8-B) Appl. author: N. W. Ayer 
& Son, Inc. © l|Jan56; KKH3954. 

2-system fractionation used exclu- 
sively by Armour ... Laboratory. 
Chemicals. (In Scientific Ameri- 
can, Mar. I956, p. 12-13) Appl. 
author: Art Silver. © Armour 
Chemical Division, Armour & Co.; 
25Feb56; KK115041. 

You're looking at a wonderful taste. 
Armour Star franks. (In Look, 
Apr. 17, 1956, p. 55) Appl. au- 
thor: Tatham-Laird, Inc. 
© 3Apr56; KKH56I42. 

Zachary Scott like to build his 
own. Treet. Canned meat. (In 
Look, Mar. 20, I956, p.19) Appl. 
author: Tatham-Laird, Inc. 
© 6Mar56; KKHI4.936. 

ARMOUR CHEMICAL DIVISION, ARMOUR & CO. 
SEE Armour & Co. 

ARMSTRONG FURNACE CO. © 

Home heating has changed, too. 
Ill p. Appl. author: Right Ad- 
vertising, Inc. © 15Nov55; 
KKH50I4.O. 

ARNOLD (D. ) ASSOCIATES. © 

Prestige floral crafted in France. 
Artificial flowers. Label. 
Appl. author: Donald A. Paulsen. 
© 25Jan56; KK1154l6. 

ARNOLD BAKERS, INC. © 

Brick Oven choc-chip cookies. Net 

weight 6 1/2 oz. Label. 

© 12Mar56; KKIIJ4.92I. 
Brick Oven molasses cookies. Net 

weight 7 oz. Label. © 30Jan56; 

KK113703. 
Brick Oven oatmeal cookies. Net 

weight 8 oz. Label. © 26Mar56; 

KK115352. 

ARROW DISPLAY ASSOCIATES. © 

Arrow functional fixtures. Folder. 
Appl. author: C. Earl Brooks. 
© 12Jan56; KK113433. 
Arrow merchandising fixtures. Fold- 
er. Appl. author: C. Earl Brooks. 
© 12Jan56; KK113434. 

ART METAL CONSTRUCTION CO. © 

Art Metal does the whole job super- 
latively. Office equipment. (In 
U. S. news 8c world report, Apr. 13, 
I956, p. lll|) Appl. author: Corn- 
stock Sc Co. © 13Apr56; KKH5788. 

Art Metal, the franchise that puts 
the dealer I4. steps ahead. Office 
equipment. (In Office appliances, 
Apr. 1956, p. 101) Appl. author: 
Corns took & Co. © 23Mar56; 
KKH5789. 

Wanted by every office worker: 

fatigue-free working comfort that 
helps them do a better job, easier. 
Office chairs. (In U. S. news & 
world report, May 11, I956, p. 128) 
Appl. author: Comstock & Co. 
© llMay56; KKll68lO. 

ARTISTS & WRITERS GUILD, INC. 

A car is born, an educational kit 
for school use. SEE Ford Motor 
Co. 

ARTLIP, CLAUDE P., SR. © 

Professional cleaning service. (In 
South Kent news, Caledonia, Mich., 
June 7, 1956, p. 9) © 7Jun56; 
KK117549. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ASHBY, WILLIAM L., sole owner, SOLAR 
CHEMICAL CO. SEE solar Chemical Co. 

ASHBY, WILLIAM L., C. KENNETH JOHNES 
& JOHN E. C. STROUD forming the 
partnership LUBRICATION ENGINEERING 
CO. SEE Lubrication Engineering Co. 

ASTER MEATS, INC. 

Ohio Valley brand Konvenlence Pak. 
Label. Appl. author: Richard W. 
Strohmenger. © Processing Div., 
Aster Meats, Inc.; ll(Mar5o; 
KKIII4.959. 

ATCO ENGINEERING SERVICE. 

Space-Scope, amazing new toy. 

Sheet. © Space-Scope Division, 
Atco Engineering Service; lApr5o; 
KK117617. 

ATLANTIC MILLS SHOPPING CENTER. © 
Everybody, but everybody is talking 
... Where you serve yourself to 
fantastic bargains. General mer- 
chandise. (In Providence evening 
bulletin, Apr. 18, 1956, p. 20) 
Appl. author: Virginia Dare Stores. 
© l8Apr56; KK1159144. 

ATLANTIC -PACIFIC MANUFACTURING CORP. © 

APCO custom built boat seat cush- 
ions, U. S. Coast Guard approved, 
and backrests. Folder. Appl. 
author; Clarence M. Skoldberg. 
© ll^May56; KK11703U- 

APCO marine life saving and water 
sport equipment. Catalog no. 56. 
19 p. Appl. author: Clarence 
M. Skredberg. © 12Jan56; 
KKllijij.09. 

APCO, marine life saving and water- 
sport equipment. Polder. Appl. 
author: Clarence M. Skoldberg. 
© 8Feb56; KKH5096. 

APCO, your guide to the finest water 
sport equipment. Instructions: 
How to water ski, by Bruce Parker. 
Polder. Appl. author: Clarence 
M. Skoldberg. © r/Feb56; KKH5083. 

New APCO buoyant vest . . . cushions 
... and children's safety vests. 
Life saving equipment. Folder. 
Appl. author; Clarence M. Skred- 
berg. © 12jan56; KKlliU;08. 

ATLAS SUPPLY CO. © 

Atlas tires, batteries, accessories. 
He lives with the tires he sells. 
cServiceman putting air in tire; 
tire standing on rim in foregrounds 
(In The Saturday evening post, 
Apr. 14, 1956, p. 89) Appl. au- 
thor: McCann Erickson, Inc. 
© ll<Apr56; KKII6789. 

Atlas tires, batteries, accessories. 
He's out to keep a friend every 
time he sells a tire. cCouple 
looking toward tire being held by 
serviceman's handa (In The 
Saturday evening post, Mar. 17, 
1956, p. 87) Appl. author: McCann 
Erickson, Inc. © 17Mar56: 
KK116787. 

Atlas tires, batteries, accessories. 
He's out to keep a friend every 
time he sells a tire. [Service- 
man standing beside truck; hand on 
tire in foreground] (In Farm 
Journal) Appl. author: McCann 
Erickson, Inc. © 12Apr56; 
KKH6788. 

Don't look for a salesman, look for 
a friend. Atlas tires, batteries, 
accessories. (In TW, Feb. 26, 
1956, p.U) Appl. author: McCann 
Erickson, Inc. © 26Feb56; 
KKlll+955. 

He lives with the tires he sells. 
Atlas tires, batteries, acces- 
sories. (In Farm journal) Appl. 
author: McCann Erickson, Inc. 
© 20May56; KKII7285. 



ATRAX CO. © 

Solid tungsten carbide bur selector. 
Foster. Appl. author: K. C. 
Shenton. © 31Dec55; KKII3896. 

AUDIO BOOK CO. © 

Alice in Wonderland, by Lewis Car- 
roll. A Talking Book. C300. 
Album of records. Label. 
© IJUI5I4.; KKH7369. 

The Audio book of famous poems. 
A Talking Book. GL601. Album of 
records. Label. © lJul5k- 
KK11737U. 

The Audio book of storytime favor- 
ites. A Talking Book. C301. 
Album of records. Label. 
© IJUI5I4.; KK117371. 

The autobiography of Benjamin 

Franklin, complete and unabridged. 
A Talking Book. GL603. Album of 
records. Label. © Uul55- 
KK117378. 

The best of Mark Twain. A Talking 
Book. GL602. Album of records. 
Label. © 1JU155; KK117376. 

The great tales and poems of Edgar 
Allan Poe. A Talking Book. 
GL600. Album of records. Label. 
© Uul5!;; KK117373. 

Holy Bible, the complete New Testa- 
ment, authorized King James ver- 
sion. Album of records. Label. 
© lMay53; KKH7368. 

The merry adventures of Robin Hood, 

by Howard Pyle. A Talking Book. 

C-302. Album of records. Label. 

© Uul55; KK117370. 
Stories from the New Testament for 

young people. A Talking Book. 

R908. Album of records. Label. 

© Uan56; KK117375. 
Stories from the Old Testament for 

young people. A Talking Book. 

R909. Album of records. Label. 

© Uan56; KKII7377. 
The trial of Socrates; 2 dialogues 

of Plato. A Talking Book. GL60k. 

Album of records. Label. 

© lFeb56; KK117372. 

AUSTIN CO. © 

Low cost of operation for the same 
building dollars. (In The Journal 
of commerce & commercial. New York, 
Jan. 10, 1956, p. 33) Appl. au- 
thor: A. H. Meyer. © 10Jan56; 
KKH3396. 

AUTOMATIC SERVICE & SUPPLY CO. © 
New, Laundry Maid. Detergent. 
Label. Appl. author: Louie R. 
Sherman. © 8Dec55; KK1131+43- 

AVON PRODUCTS, INC. © 

Take time out for beauty when your 
Avon representative calls. Alice 
Freeman c& 2 othersa Cosmetics. 
(In Seventeen, June 1955, p. 50-51 ) 
Appl. author: Monroe F. Dreher, 
Inc. © Uun55; KK115608. 

AZORES CO. © 

Bathe with lovely Bath Delight, the 
instant liquid, vegetable, body 
shampoo soap. Label. Appl. au- 
thor: Adolphus S. Ford. 
© 10Mar56; KKII520I4.. 



B 



BMC MANUFACTURING CORP. © 

Engineered for safety; AMF juvenile 
wheel goods. Folder. © 28Feb56; 
KKIII4.596. 

BABSON BROS. CO. © 

Electrobraln, automatic pushbutton 
pipe line washing. (In Hoard's 
dairyman, Apr. 25, 195^# P'k of 
cover) Appl. author: Bert S. 
Gittins Advertising, Inc. 
© 25Apr^6; KKII5925. 



Every 10 minutes. Surge milker 
unit. (In Hoard's dairyman, 
Jan. 10, I956, p.U of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 10Jan56; 
KKH3233. 

Good cow milking comes first. Surge 
milker units. (In Hoard's dairy- 
man, Feb. 10, 1956, p.k of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 10Feb56; 
KKH38I4.7. 

Good cow milking is what we have to 
sell. Surge milking machinery. 
( In Farm quarterly, winter I95I+- 
55» P. 6) Appl. author: Bert S. 
Gittins Advertising Agency, Inc. 
© 30Dec5U; KKII588I4.. 

Only $5 down, that's right, the 
best Surge unit ever built. 
Milking machine. (In Capper's 
farmer, June 1955, p.U of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising Agency, Inc. © Uun55; 
KK116826. 

Surge gives you a hand for better 
milk. Milking machine. (In 
Agricultural leaders' digest, 
Mar. 1956, p. I4. of cover) Appl. 
author: Bert S. Gittins Adver- 
tising, Inc. © ll+Mar56; KKH5126. 

Surge milker unit $5 down and up to 
21+ months to pay. ( In Farm Jour- 
nal, Jan. 1956, p.l> of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising, Inc. © 5J a "56; 
KKH32I1I4.. 

Surge parlors for group milking. 
Milker unit. (In Hoard's dairy- 
man, Feb. 25, I956, P.I4. of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising. ©25Feb56; KKlll+958. 

BABY BATHINETTE CORP. © 

Do not remove any parts before you 
read these instructions for set- 
ting up - the easy way. (Instruc- 
tion sheet) ©25May56; KK117028. 

BACARDI IMPORTS, INC. © 

More men are drinking them than ever 
before. Ron Bacardi. Rum. (In 
Life, Apr. 16, I956, p.71) Appl. 
author: Brooke, Smith, French & 
Dorrance, Inc. © l6Apr56; 
KKH63U8. 

BACHARACH INDUSTRIAL INSTRUMENT CO. © 
Bacharach Monoxor, carbon monoxide 
detector. Leaflet 859. 
© 23Jan56; KKH36IO. 
FloRlte models MRF and MLD operating 
and maintenance instructions. 
Instructions I4.-FR-55. 10 p. 
©2kFeb56; KKlllfik7 • 
Monoxor, carbon monoxide detector. 
Leaflet 859A. © 17Apr56; 
KKH595O. 

BALL BROS. CO. © 

Ann knows the answers. Ball Dome 
lids & canning jars. (in Co-ed, 
practical home economics ed., 
May I956, p. 36) Appl. author: 
Applegate Advertising Agency, Inc. 
© 20Apr56; KK1168U5. 

Ball has a gift for you. Canning 
jars & lids. (In Chain store 
age, Mar. I956, p.139) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 29Feb56; KKH5207. 

Easier, better way to seal Jam and 
jelly. Ball Dome lids and canning 
jars. (In Co-ed, practical home 
economics ed. , May I956, p.10) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 20Apr56; 
KKll66kk. 

Free gift to promote new half-pint 
Jar. Canning jars and lids. 
(In Progressive grocer, Feb. I956, 



1956 



CURRENT REGISTRATIONS 



p. 159) Appl. author: Applegate 
Advertising Agency, Inc. 
© l?eb56; KKHJ4J4.52. 

Free gift to promote new half -pint 
jar. Canning jars & lids. (In 
Voluntary & cooperative groups, 
Mar. 195§, p. 4 of cover) Appl. 
author: Applegate Advertising 
Agency, Inc. © 5Mar56; KK115321. 

It's a Jewel for jellies. Canning 
Jars & lids. (In Good housekeep- 
ing, June 1956, p. 186) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 22May56; KKII7533. 

New, better way to seal jam and 
jelly. Ball Dome lids & canning 
jars. (In Farm & ranch, June 
1956, p.39) Appl. author: Apple - 
gate Advertising Agency, Inc. 
© 20May56; KKH7576. 

New, better way to seal jam and 
jelly. Easier, too, no paraffin 
needed with new Ball half -pint jar 
and Ball Dome lid. (In The South- 
ern planter, May 1956, P«29) 
Appl. author; Applegate Advertis- 
ing Agency, Inc. © lMay56; 
KK116511. 

New, better way to seal Jam and 
jelly. No paraffin needed with 
new Ball half -pint jar and Ball 
Dome lid. (In Farm & ranch, May 
1956, p. 1+1) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© l8Apr56; KKII6510. 

New, better way to seal jam and 
jelly with Ball half -pint jar 
and Ball Dome lid. (In Workbasket, 
June 1956, p. 21) Appl. author: 
Applegate Advertising Agency, Inc. 
© l8May56; KKH7664. 

New, easier way to seal jam and 
jelly. Ball Dome lids & canning 
jars. (In American agriculturist, 
June 2, 1956, p. 21) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 2Jun56; KK117577. 

New, easier way to seal jam and 
jelly. Ball Dome lids & canning 
jars. (In Household, June 1956, 
p. 57) Appl. author: Applegate 
Advertising Agency, Inc. 
© 20May56; KK116845. 

New, easier way to seal jam and 
jelly. Ball Dome lids & canning 
jars. (In Household, July 1956, 
p. 61) Appl. author: Applegate 
Advertising Agency, Inc. 
© 20Jun56; KK117663. 

Now, every hospital can afford the 
famous Hygeia nurser. Nipples & 
nursing bottles. (In Hospital 
purchasing file, 33d. ed., 1956, 
p.FB-19) Appl. author; Applegate 
Advertising Agency, Inc. © 2jan56 
(in notice: 1955); KKlU+835. 

Perfect seal guaranteed with new 
Ball Dome lids. Canning jars. 
(In The Progressive farmer, June 
1956, p. 93) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 20May56; KK117578. 

Rosemary Clooney says, I like 
Hygeia best. Nursing bottles & 
nipples. (In Parents' magazine, 
Apr. 1956, p. 93) Appl. author: 
Applegate Advertising Agency, Inc. 
© 25Mar56; KKH523U. 

Seal jellies better than ever before. 
Ball Dome lids & canning jars. 
(In The Farmer, June 2, 1956, 
p.35) Appl. author: Applegate 
Advertising Agency, Inc. 
© 2Jun56; KK117662. 

Seal jellies better than ever before. 
Canning jars & lids. (In The Pro- 
gressive farmer, May 1956, p. 121) 
Appl. author: Applegate Advertising 
Agency, Inc. ©20Apr56; KKH6512. 



BANK OF AMERICA NATIONAL TRUST & 

SAVINGS ASSN. © 

At the local level, the bank that 
knows California, The dance of 
the dragon climaxes San Francis- 
co's Chinese New Year celebration. 
(In Time, Jan. 24, I955, p. 68) 
Appl. author: Charles P. Johnson 
Co., Advertising. © 20Jan55; 
KKH7127. 

Border to border, the bank that 
knows California. Calexico. (In 
U. S. news & world report, Sept. 3, 
1951). , p. 36) Appl. author: 
Charles P. Johnson Co., Advertis- 
ing. © 3Sep54; KK113018. 

Border to border, the bank that 
knows California. Crescent City. 
(In U. S. news & world report, 
Sept. 24, 1954, P»34) Appl. 
author: Charles P. Johnson Co., 
Advertising. © 24Sep54; KK113026. 

A familiar landmark, the bank that 
knows California. (In U. S. news 
& world report, May 28, 1954, p. 33) 
Appl. author: Charles P. Johnson 
Co., Advertising. © 28May54; 
KKII3025. 

Far and wide, the bank that knows 
California. Nevada City located 
in California's picturesque Mother 
Lode country. (In Time, Mar. 21, 
1955, P«63) Appl. author: 
Charles P. Johnson Co. © 17Mar55; 
KKII7128. 

How are your trade connections In 
Singapore or around the world? 
(In U. S. news & world report, 
Apr. 16, I95I4., p. 48) Appl. au- 
thor: Charles P. Johnson Co., Ad- 
vertising. © l6Apr5l+; KK113028. 

In Havana or around the world, 
here's what we can do for you. 
(In U. S. news & world report, 
May 21, 1954, p. 55) Appl. au- 
thor: Charles P. Johnson Co., 
Advertising. © 21May54; KK113024. 

In London or around the world, 
here's what we can do for you. 
(In U. S. news & world report, 
Mar. 26, 195I4., p. 86) Appl. au- 
thor: Charles P. Johnson Co., Ad- 
vertising. © 26Mar5l+; KKII3027. 

In Santos or around the world, 
here's what we can do for you. 
(In U. S. news & world report, 
Sept. 10, 1954, p. 48) Appl. au- 
thor: Charles P. Johnson Co., Ad- 
vertising. © 10Sep54; KKH3OI7. 

In Vancouver or around the world, 
here's what we can do for you. 
(In U. S. news & world report, 
Oct. 8, 1954, P. 5°) A PPl' au_ 
thor: Charles P. Johnson Co., Ad- 
vertising. © 80ct54; KK113019. 

It pays to know the bank that knows 
California. (In U. S. news & 
world report, Apr. 30, 1954. P-5D 
Appl. author: Charles P. Johnson 
Co., Advertising. © 30Apr54; 
KK113025. 

Linked to the Pacific, the bank that 
knows California. (In Time, Pa- 
cific ed., Nov. 1, 195lj., p. 2 of 
cover) Appl. author: Charles P. 
Johnson Co., Advertising. 
© 1Nov54; KK113029. 

A local tradition, the bank that 
knows California. (In U. S. news 
& world report, Aug. 20, 1954, 
p. 51) Appl. author: Charles P. 
Johnson Co., Advertising. 
© 20Aug54; KK113020. 

A mile ahead, the bank that knows 
California. (In U. S. news & 
world report, Oct. 15, 1954, p. 33) 
Appl. author: Charles P. Johnson 
Co., Advertising. © 150ct54; 
KK113016. 



On 543 main streets, the bank that 
knows California. (In U. S. news 
& world report, July 9, 1954, 
p. 52) Appl. author: Charles P. 
Johnson Co., Advertising. 
© 9Jul54; KK113021. 

On hand, the bank that knows Cali- 
fornia. (In Business week) Appl. 
author: Charles P. Johnson Co., 
Advertising. © 25Dec54; KKH303O. 

On the move, the bank that knows 
California. (In U. S. news & 
world report, June 25, 1954, P-34) 
Appl. author: Charles P. Johnson 
Co., Advertising. © 25Jun54; 
KK113022. 

On the scene, the bank that knows 
California. San Diego, City- 
Harbor panorama. (In Time, Nov. 8, 

1954, P'73) Appl. author: Charles 
P. Johnson Co., Advertising. 

© 4Nov54; KK117126. 

BANKER (R. C. ) & CO. © 

Famous brands, huge selections ... 
Special discount sale. Furniture. 
Mail folder. © 3Jan56; KKH3259. 

A special invitation for you as one 
of our preferred customers . . . 
Anniversary sale letter. Furni- 
ture. Sheet. © 30Dec55; 
KK113260. 

BANKERS LIFE CO. © 

How to meet the problems of life 
and living. Double Duty Dollar 
Plan. Insurance. (In Time) 
Appl. author: George Drake. 
© 9Sep55; KKH5093. 

We thought our farm would always 
stay in the family, but little 
did we know the danger we were 
facing. Insurance. (In Success- 
ful farming, Feb. I956, p.l48) 
Appl. author: George Drake. 
© lFeb56; KK113845. 

What? Go back to work, you mean 
that could happen to me? Double 
Duty Dollar Plan. Insurance. 
(In Time, Jan. 30, 1956, p. 46) 
Appl. author: George Drake. 
©30Jan56; KKI14072. 

BARCALO MANUFACTURING CO. © 

Every Santa wants a BarcaLounger. 
cFamily looking on as Santa dozes 
in reclining chair; six modelsa 
(In Life, Nov. 21, 1955, p.143) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © l8Nov55- 
KK 117322. ' 

Every Santa wants a BarcaLounger. 
[Family looking on as Santa dozes 
in reclining chair; three models] 
(In This week magazine, Nov. 13, 

1955, P»13) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 13Nov55; KK117321. 

Father, dear father, come out of 
your BarcaLounger. Reclining 
chairs. (In Ladles' home Journal, 
May I956, p. 215) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 26Apr56; KK117320. 

She gets her beauty sleep in a 
BarcaLounger. [B & W; girl with 
telephone in reclining chair; two 
models] (In Sunset, Feb. I956, 
p. 82) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 25Jan56; KKH7323. 

She gets her beauty sleep in a 
BarcaLounger. [Color ad; girl 
with telephone in reclining chair; 
three models] (In The Saturday 
evening post, Mar. 17, I956, p. 137) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 13Mar56; 
KK117324. 



10 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BARDAHL. 

Attention all oars; Don't take 

chances, call for Bardahl. Addi- 
tive oil. (In Life, June Uj., 
195Uf p. 130-131) Appl. authors: 
Miller, Mackay, Hoecic & Hartung. 
© Bardahl Manufacturing Corp.j 
U4.Jun5k; KKIU4.621. 



BARDAHL MANUFACTURING CORP. 
Bardahl. 



SEE 



BARDELL LABORATORIES. 

Look and feel your best, portable 
steam bath. Display card. Appl. 
author: Vincent L. Berardinelli. 
©Mr. & Mrs. Vincent L. Berardi- 
nelli d.b.a. Bardell Laboratories; 
17Jan56; KKlll^l+O. 

BARGMAN, THEODORE. © 

Let the buyer remember. Mobile 

homes & parts. Sheet. © 5Dec55; 
KKlli;972. 

BARNES, DOUGLAS W. d.b.a. DOUG-BOAT CO. 
SEE Doug-Boat Co. 

BARTLEY, H. P. 

Competitive, stimulating, education- 
al, complete rules of play en- 
closed; Combilet, the brain teaser 
of word games. Label. © Harold 
P. Bartley; ljMay56; KKll6i|.07. 

BARTKANN & BIXER, INC. © 

New Kenpin. Drapery fastening pins. 
Label. © 1+Jun56; KKH7057- 

BARTON, INC. © 

Chocolate matzos. Barton's bonbon- 

niere. Net weight 13 ounces. 

Label. © lMar56; KK11V723. 
Continental dietetic chocolate bar, 

dark for reducing sugar intake. 

Barton's bonbonniere. Net weight 

2 1/2 ounces. Label. © 15Apr56; 

KKH6635. 
Easter egg. Barton's bonbonniere. 

Swiss milk chocolate. Net weight 

2 3/I4. ozs. Label. © 3Jan56; 

KK11317U. 
Famous for continental chocolates. 

Barton's bonbonniere. Continental 

box top design. Label. 

© 15Dec55; KKIII4.I89. 
Four Sons pops; milk chocolate. 

Barton's bonbonniere. I4. ounces 

net. Label. © lFeb56; KKllI|071. 
Hebrew symbols; milk chocolate. 

Barton's bonbonniere. 1+ 1/2 oz. 

net. Label. © lFeb56; KKIII4.O7O. 
Milk chocolate hatchet. Barton's 

bonbonniere. 2 ounces net. 

Label. © lFeb56; KKH387O. 
Purim masque. Barton's bonbonniere. 

Milk chocolate. Net weight 3 oz. 

Label. © lFeb56; KK113869. 
To my valentine. Barton's bonbon- 
niere. 2 l/l(. ounces net. Candy. 

Label. © 5Jan56; KKH368I. 

BARTZ, JOHN PAUL. © 

Vivose 525 helps you keep that sleek 
and youthful look. Beet and cane. 
Sugar and sugar substitute. Label. 
© 12Dec55; KK113197. 
Vivose - 202, the refined cane 
sugar substitute for prepared 
foodstuffs. Label. 2) 8Dec55; 
KKlllv052. 

BASIC-WITZ FURNITURE INDUSTRIES, 

INC. © 

It's the hidden quality that spells 
true value. (In House & garden, 
Apr. 1956, P.I4I4.) Appl. author: 
E. M. Bonfoey. © 20Mar56; 
KKII5356. 

BASKIN LABORATORIES. © 

Sweater-Fluff, cold water soap 
pearls. 12 ounces net. Label. 
Appl. author: Jevne D. Baskln. 
© l8Apr56; KKH7276. 



BATA SHOE CO. 

The happiest kids wear canvas shoes 
by Bata. (In Good housekeeping, 
Apr. I956, p. 299) © Bata Shoe 
Co., Inc.; 20Mar56; KKII53U6. 

BATES, JOHN S. © 

All-weather Suretite, rubber gasket, 
for vitrified clay pipe sewers. 
Sheet. © 15Apr56; KKII6932. 

BAXTER ( J. H.) & CO. © 

Babe, this here's a ree-tort ... 
Baxco pressure treated forest 
products. Paul Bunyan cartoon. 
(In Electrical world, Mar. 5, 
1956, p. 131) © 5Mar56; KK115222. 

Baxco poles Chemonited for pole 
frame construction. (Paul Bunyan 
cartoon) Pressure treated lumber. 
(In Crow's lumber digest, pacific 
Coast, Mar. 1, 1956, p.ll) 
© lMar56; KK115167. 

Can't get this dad-burned sliver 
o'wood to burn, rumbled Paul 
Bunyan to Babe . . . Baxco f ire- 
retardant plywood (pressure treat- 
ed with Protexol) (In Western 
construction, Jan. I956, p.[|6) 
© Uan56 (in notice: 1955); 
KKH5099. 

A hundred twenty five foot long. 
Baxco (pressure treated) Douglas 
fir poles. Paul Bunyan cartoon. 
Lumber. (In Electrical world, 
May 14, I956, p. 28) © Ii+May56; 
KKH683I. 

Lookee here, babe, murmured Paul 
Bunyan ... (Baxco Chemonited 
pressure treated lumber. Paul 
Bunyan cartoon) (In Electrical 
world, Jan. 9, I956, p. 36) 
© 9Jan56 (In notice: 1955); 
KKH3655. 

Trees Jest don't grow long enough 
for this here Job, grumbled Paul 
Bunyan to Babe ... Baxco pressure 
treated piling (spliced or un- 
s pi Iced) Paul Bunyan cartoon. 
Lumber. (In Pacific builder & 
engineer, Mar. I956, p.1+7) 
© 3Mar56; KKH5205. 

BAYUK CIGARS, INC. © 

Tom Moore, senator, a very mild 

cigar, quick on the draw. K-8203. 
Label. Appl. author: Benjamin F. 
Cake. © 30Mar56 (In notice: 1955); 
KKH59OO. 

Tom Moore, senator, very mild 
cigars, quick on the draw. 
K-8I5O. Pkg. of 5. Slanting dis- 
play. Label. Appl. author: 
Benjamin F. Cake. © 30Mar56 (in 
notice: 1955); KKH59OI. 

BEACH, DAVID. 

16 » runabout ... 

Plywood Assn. 
20' cabin cruiser . 

Pir Plywood Assn. 

BEACHY, CHARLES EUGENE, d.b.a. BEACHY- 
CRAFT TOY PRODUCTS CO. SEE Beachy- 
Craft Toy Products. 

BEACHY-CRAFT TOY PRODUCTS. 

From this Space Kite to this Space 
Kyte. Space kite; Space Kyte. 
Sheet. © Charles Eugene Beachy 
d.b.a. Beachy-Craft Toy Products 
Co.; l5Jan56; KK116622. 

BEACON CO. © 

Removes all waxes without scrubbing. 
Beacon all-brands wax & dirt re- 
mover. Contents one gallon. 
Label. ©2Apr56; KK115575. 
Removes all waxes without scrubbing. 
Beacon all-brands wax & dirt re- 
mover. Contents one quart. 
Label. © 2Apr56; KKH6095. 



SEE Douglas Fir 
SEE Douglas 



Removes all waxes without scrubbing. 
Beacon all-brands wax Sc dirt re- 
mover. Sample. I4. ounces. Label, 
© 2Apr56; KKH5605. 

BEAR MANUFACTURING CO. © 

Atlas Manbee On-A-Car Balancer, 
I956 combination hoist and floor 
model. Wheel balancing machine. 
Folder. Appl. author: Van Auken, 
Ragland & Stevens. © Bear Manu- 
facturing Co., Manbee Equipment 
Division; 22Feb56; KKII6892. 
Bear heavy-duty frame straightening, 
alinement, balancing equipment for 
all service shops. Catalog no. 
56 H. D. 11 p. Appl. author: 
Van Auken, Ragland & Stevens. 
© 12Mar56; KKH637I. 
Love those smart race drivers. Bear 
wheel alinement & balancing serv- 
ice. (In The Saturday evening 
post, June 9, I956, p. 130) Appl. 
author: Van Auken, Ragland & 
Stevens. © 7Jun56; KKH7279. 

BEATRICE FOODS CO. © 

Meadow Gold mealtime adventures, by 
Beatrice Cooke. Free, 10 new 
recipes for baking with butter- 
milk. Golden corn muffins. (In 
Ladies' home journal, June 195>5» 
P.II4.9) Appl. author: Madeleine 
Barnes. © 26May55; KKII4896. 

New homemade sundae treat. Meadow 
Gold butter brickie with ^-minute 
mocha topping. Sundae in blue 
dish. (In Life, Sept. 5, 1955, 
p. 96) Appl. author: Madeleine 
Barnes. © 2Sep55; KK117ljJ+0. 

BEAVER TOOL CO. © 

Decorating mulch. (Decorative 
mulch) Plastic material. (In 
Flower grower, Feb. 1956, p.116) 
Appl. author; Carl Edinger. 
© New Products Division, Beaver 
Tool Co.; 2l4.jan56; KK1138U2. 
Rainbow Stones for potted plants 
and aquariums. Plastic material. 
Sheet. Appl. author: Carl Eding- 
er. © 1+Jan56; KKH3173. 

BECHTOLD, PAUL E. d.b.a. VENTARAMA. 
SEE Ventarama. 

BEECH-NUT PACKING CO. © 

Beech-Nut cereal food pre-cooked 
for babies. Net wt. 1+ ounces. 
Label. © l6Dec55; KKlllj.691. 

BEEFBOARDS, INC. © 

Watch your curves, eat more beef. 
(Beefboard) Signs. Sheet. 
Appl. author: Tom M. Kritser, 
©22Feb56; KKllltfU?. 

BELO (A. H. ) CORP. © 

Channel 8's new look, the channel 
that bears watching. Television 
broadcasting. (In The Dallas 
morning news, Apr. 29, I956, pt.7, 
p. 7) ©29Apr56; KKII7129. 

BENEDICTINE FATHERS. © 

Brother Benedict's honey-wheat 
bread. Weight 1 lb. Label. 
© 20Apr56; KKll6lU2. 

BENEFICIAL FINANCE CO. © 

Great, new idea, Beneficial' s Cash- 
Now, Pay-Later Plan. (In The New 
York daily mirror, Jan. 2l\., 1956, 
p. 16) © 2l+Jan56; KKHU073. 

BENSON & HEDGES. © 

Strike up a friendship with the new 
Parliament. Cigarette. (In 
Providence Journal, May 25, 1956, 
p»3) Appl. author: Benton & 
Bowles, Inc. © 25May56; KK117683. 

BENZIGER BROS., INC. © 

Church goods; catalog. 8I4. p. 
© 10Feb56; KKII713O. 



1956 



CURRENT REGISTRATIONS 



li 



BERARDINELLI, VINCENT L. & MRS. VIN- 
CENT L. BERARDINELLI d.b.a. BARDELL 
LABORATORIES. SEE Bardell Labora- 
tories. 

BERARDINELLI, MRS. VINCENT L. & 
VINCENT L. BERARDINELLI d.b.a. 
BARDELL LABORATORIES. SEE Bardell 
Laboratories. 

BERG, ALFRED H. © 

Cash card game and cash box. Label. 
© 21Mar56; KKII5262. 

BERGER'S. © 

Summer surfaced, slim coat sheath. 
Women's apparel. (In Glamour, 
May I956, p. 13) Appl. author: 
The Albert Woodley Co. © 22Apr^6; 
KKH67I1I. 

BERTIN LABORATORIES. © 

New formula NRG-X, Energy-X, battery 
additive for use in lead acid bat- 
teries. Type 6-12. Label. 
Appl. author: Howard Bertin Sever- 
son. © 6Dec55; KK113714-3* 

New formula NRG-X, Energy-X; cer- 
tificate of guarantee. Chemical. 
Sheet. Appl. author: Howard 
Bertin Severson. © 6Dec55> 
KK11375U. 

BESS, G. B. 

Why Vito-Dough is preferred to meet 
today's bread competition. Baking 
& baked products. Sheet. © Guy 
Brown Bess; 28Mar56; KK1153U7- 

BESSER CO. © 

Spring-dating program. 1956. Con- 
crete products machinery. Pam- 
phlet. Appl. author: Melvin E. 
Huggler. © 21Nov55; KKIII4.388. 

BEST & CO., INC. © 

If the shoe fits, it's a Best-flex. 
(In New York herald tribune, 
Mar. 16, 1956, p. 5) © l6Mar56; 
KK1114.977. 

Reflecting a way of life. Women's 
clothes. (In New York herald 
tribune, May 13, 1956. P«5) 
© 13May56; KKH6538. 

BEXINA SHEETS. SEE Sheets, Beuna. 

BIBLER, DICK & BILL HARTMAN d.b.a. 
NATION-WIDE EDUCATION SERVICE. SEE 
Nati on-Wide Education Service. 

BILCHICK, CHARLES P. d.b.a. C & B 

ADVERTISING. SEE C & B Advertising. 

BIRELEY'S DIVISION, GENERAL POODS 
CORP. SEE General Foods Corp. 

BLACK, A. E. © 

Baby boot-ay, two little shoes for 
baby to wear . . . Card. 
© l6Jan56; KKIII4.205. 

BLACO MANUFACTURING CO. 

Glaput putty tool. Form lj.32. 

Label. Appl. authors: I. W. Mc- 
Culley & others. © I. W. McCul- 
ley & S. J. Haretik d.b.a. Blaco 
Manufacturing Co.; 31Jan56: 
KK11399l|. 

Glaput putty tool. Glaput catalog 
sheet. Form lf>0. Appl. authors; 
S. J. Haretik & Paul Slaughter. 
© S. J. Haretik & I. W. McCulley 
d.b.a. Blaco Manufacturing Co.; 
5Mar56; KKHI4.778. 

BLATZ BREWING CO., a division of 
SCHENLEY INDUSTRIES, INC. SEE 
Schenley Industries, Inc. 

BLOOMER BROS. CO. © 

Design no. 660. Ice cream carton. 
Label. Appl. author: Howard 
Franklin. © 10Jan56; KK113375* 

Foodtown burgundy cherry ice cream; 
design. One-half gallon liquid. 
Label. Appl. author: Howard 
Franklin. © 10Feb56; KKID4I+88. 



Foodtown butter pecan ice cream; 
design. One-half gallon liquid. 
Label. Appl. author: Howard 
Franklin. © 10Feb56; KKIII4487. 

Foodtown butterscotch ripple ice 
cream; design. One-half gallon 
liquid. Label. Appl. author: 
Howard Franklin. © 10Feb56; 
KKlll+489. 

Foodtown chocolate chip ice cream; 
design. One-half gallon liquid. 
Label. Appl. author: Howard 
Franklin. © 10Feb56; KKlli)ij.86. 

Foodtown fresh peach ice cream; de- 
sign. One-half gallon liquid. 
Label. Appl. author: Howard 
Franklin. © 10Feb56; KKIII44.85. 

BLU-BURN-R PRODUCTS, INC. © 

Look, Blu-Burn-R, immediate hot, 
blue flame. Propane gas burning 
equipment. Sheet. © 17Feb56; 
KK11U776. 

BOBRICH PRODUCTS CORP. © 

As safe as switching on the lights, 
the new Bobrich lo-current auto- 
matic blanket ... Label. 
© 22Jun55; KKIII4.IO7. 

BOLTON (JOHN W. ) & SONS, INC. © 
Take a tip from the papermaker on 
Emerson stainless steel jackets. 
(In Tappi, Dec. I955, p.90-91) 
© lDec55; KK115282. 

BOMAN, THOMAS G. d.b.a. BOMAN CO. 
SEE Boman Co. 

BOMAN CO. 

Cord King is a cord -minder. Keeps 
iron cord out of your way. Label. 
© Thomas G. Boman d.b.a. Boman Co.; 
lDec55; KK113121. 

BOND FOUNDRY & MACHINE CO. © 

Bond materials handling equipment. 
No.R-63. 11 p. © 2l4Apr56; 
KKH673I. 

Price list, Bond, no.CWM-1, for 
truck caster catalog no.K-ij.0. 
Effective May 1, I956. Folder. 
© 2)4Apr56; KKH66I4.O. 

BOONE BAIT CO., INC. © 

Artificial fishing lures. Catalog 
sheet, Boone lures. Folder. 
Appl. author: Joseph Sands Sho- 
walter. © 9Apr£6; KK115626. 

BORAX CONSOLIDATED, LTD. 

Boraxo, powdered hand soap, cleans 
dirty hands. 8 oz. net weight. 
Label. Appl. author: Borax Con- 
solidated, Ltd. d.b.a. Pacific 
Coast Borax Co., a division of 
Borax Consolidated, Ltd. © Pacif- 
ic Coast Borax Co., a division of 
Borax Consolidated, Ltd.; HJanS6: 
KKIH4.305. 

BORDEN CO. © 

Apple la mode ice cream. One-half 
gallon liquid. Label. © 28Mar56; 
KK115528. 
But dear, you don't have to starve 
while dieting, said Elsie the 
Borden cow. Borden's skimmed 
milk. (In Life, Jan. 10, 1955, 
p. 70) © 6Jan55; KKIIU893. 

But Elmer, I didn't say it would 
make you live to 90, said Elsie, 
the Borden cow. Borden's butter- 
milk. (In Life, June ll|, I95I4., 
p.ll|0) © HJun5l|; KKII36II.. 

But Elmer, your painting of me will 
be in everyone's refrigerator, 
said Elsie, the Borden cow. Bor- 
den's ice cream. (In Good house- 
keeping, July I955, p. 29) 
©20Jun55; KKH37IO. 



Drink up, Elmer, it's the fountain 
of youth, said Elsie, the Borden 
cow. Borden's butter milk. (In 
The Saturday evening post, July 2, 
1955, P. 16) © 26Jun55; KK117179. 

Elmer's glue chart. Display card. 
© lSep55; KKlll;5i|.6. 

Enjoy Elsie's refresher course, 

Borden's cream cheese and Borden's 
coffee. (In The Saturday evening 
post, Mar. 27, I95U, p. 56) 
©23Mar5U; KK113712. 

Extra festive, extra easy to serve, 
Borden's egg nog. (In The Satur- 
day evening post. Nov. 20, 195^4-j 
p. 71) © I7N0V5I).; KK116827. 

Extra good because It's made with 
extra cream. Lady Borden Lorraine 
cherry ice cream. (In Life, 
Jan. 2S, I95U, p. 15) © 22Jan5l+; 
KKH30H.I. 

Gudo, chocolate flavored drink mix. 
Label. © 5Sep51; KKIII489I. 

HI, just wanted to let you know, I'm 
still in the public eye. Borden's 
Starlac. Nonfat dry milk solids. 
Mail folder. © 21Feb56; 
KKlll;906. 

How about do-it-yourself sandwiches. 
Such fun with Borden's cheese 
spreads - after the game ... after 
school ... during a busy day ... 
(In The Saturday evening post, 
Oct. 29, 1955, p. 87) © 2l;Oct55; 
KKII6O92. 

Lady Borden holiday bisque Tortoni, 
it's here, the gayest ice cream 
of the season. (In Life, Nov. 21, 
1955, P. 186) © 17Nov55; KKII37H. 

Lady Borden ice cream is extra good 
because it's made with extra 
cream. Lady Borden black rasp- 
berry. Dip right into summer. 
(In Life, May 9, 1955, P' 2 of 
cover) © 5May55; KKH6236. 

Lady Borden ice cream is extra 

good because it's made with extra 
cream. Lady Borden Lorraine cher- 
ry. (In Life, Jan. 16, I956, 
p. 6) © 12Jan56; KK11381;0. 

Lady Borden ice cream Is extra 

good because it's made with extra 
cream. Lady Borden Lorraine 
cherry. (In The Saturday evening 
post, Jan. 15, 1955» P«lo) 
© HJan55; KKHI4.892. 

Lady Borden ice cream is extra-good 
because it's made with extra cream. 
Lady Borden Vienna strawberry. 
(In Life, May 7, I956, p.l8i)J 
© 3May56; KKII70J+3. 

Lady Borden Tropic Isle pineapple. 
It's here again, luscious with 
sun-ripened pineapple. Ice cream. 
(In Life, Sept. 19, I955, p. 33) 
©15Sep55; KKlll^- 

Lady Borden Tropic Isle pineapple 
ice cream ... (In The Saturday 
evening post, Sept. 11, 195U. 
p. 118) © 7Sep5[|.; KK113713. 

Magic recipes. Condensed milk. 
Folder. © ij.Jan56; KKH5703. 

Now, from Holland, the most special 
chocolate flavor ever. Borden's 
dutch chocolate flavored drink & 
ice cream. (In The Saturday eve- 
ning post, Oct. 8, 1955, p. 8-9) 
© lj.Oct55; KK116026. 

Speed recipes. Condensed milk. 
Folder. © 22Aug55; KKllli.836. 

Starlac, the heart of milk. Thrifty, 
nifty lunch with Starlac . . . Tuna 
chowder. Nonfat dry milk solids. 
(In Illinois state journal, Dec. 5, 
1955, P«U) © 5Dec555 KK114379. 



12 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



BORDEN CO. © Cont'd. 

Try Elsie's favorite 5~ mlnute lunch. 
Borden's Vera-Sharp American 
cheese & Borden's instant coffee. 
(In Life, Feb. 22, I95U, p. 96) 
© l8Peb5l|.; KKII371J4.. 

Viacil, Viable L. acidophilus, 
Borden's tablets. 21. Label. 
© 5Dec55; KKIII4.308. 

Warm welcome for unexpected guests: 
Borden's cheese spreads; Borden's 
instant coffee. (In The Saturday 
evening post, Mar. 12, 1955» 
p. 110) © 8Mar55; KKllltfoO. 

The way color will brighten up tele- 
vision, Borden's cream brightens 
up your meals. (In Life, Apr. 19, 
I95C, p.U5) © l6Apr5U; KKIIU89U. 

A wonderful new treat from Borden's. 
Borden's dutch chocolate flavored 
drink. (In Life, June 6, 1955. 
p. 96) ©2Jun55; KKII5873. 

You'll call it milk magic, new 
Instant Star lac. Non-fat, dry 
milk solids. (In Look, Feb. 22, 
1955, p.l+5) © 8Feb55; KK117668. 

Your daily health drink, Borden's 
buttermilk. (In Look, June 16. 
1953, P. 37) ©2Jun53; KKII7OUI1. 

BORG-ERICKSON CORP. © 

Doing the impossible may depend 
upon faith. An inventor's dream 
gave you weighing accuracy at 
home. Borg scales. (In Reader's 
digest, Apr. I956, p.l8l) Appl. 
author: Fletcher D. Richards. 
© lFeb56; KKII539U. 

Happy gift for any occasion, Borg's 
beautiful Flight. Bathroom 
scales. (In Ladles' home Journal, 
May I956, p. 51) Appl. author: 
Fletcher D. Richards, Inc. 
© lMar56; KKH7I90. 

Junior scale, by Borg. A personal 
scale to interest the child in 
physical development. Label. 
Appl. author: W. C. Ritchie k Co. 
© 28Dec55; KKH5799. 

What a beautiful way to glamorize 
your bath. Borg's Flight, the 
scale beautiful, (in Ladies' 
home journal, Mar. 1956, p. 217) 
Appl. author: Fletcher D. Richards, 
Inc. © 20Dec55 (in notice; 1956)- 
KK115395. 

BORN, TERRY F. k HOWARD L. CLEVELAND, 
owners, NU-LIFE PRODUCTS. SEE Nu- 
Life Products. 

B0STR0M MANUFACTURING CO. © 

Bos trom Level Ride 80 makes news 
from coast to coa3t. Truck & 
tractor seats. Folder. Appl. 
author: Allman Co., Inc. 
© 10Apr56; KKH6031. 

The Bo strom Level Ride 80 with 
passenger car ride. Truck & 
tractor seats. Sheet. Appl. 
author: E. F. Schmidt Co. 
© 10Apr56; KKH6030. 

BOTANY MILLS, INC. © 

Bell apparanza, smart appearance. 
A translation of the smartest con- 
tinental appearance, by Botany 
brand 500, tailored by Daroff . 
Men's suits & topcoats. (In The 
New York times magazine, Oct. 23, 
1955, p.lj. of cover) Appl. au- 
thor: A. J. Silberstein, Bert 
Goldsmith, Inc. © 230ct55; 
KK113962. 

Botany brand 500 presents the new, 
exclusive Ivy Look in the Ivy 
Executive model. Men's suits, 
sport coats, slacks & topcoats. 
(In Esquire, Nov. 1955, p. 20-21) 
Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. © 60ct55; 
KK11U839. 



Botany 500, tailored by Daroff, 
Black Coffee. Men's suits & top- 
coats. (In Collier's, Sept. 30, 
1955» P«99) Appl. author: A. J. 
Silberstein, Bert Goldsmith, Inc. 
© 20Sep55; KKH396I. 

Botany 500, tailored by Daroff, 
County casuals. Men's suits & 
topcoats, (in Sports illustrated, 
Sept. 5, 1955, P. 8) Appl. author: 
A. J. Silberstein, Bert Goldsmith. 
Inc. © 5Sep55; KKlllai6. 

Botany 500, tailored by Daroff, Ink 
blues. Men's suits & topcoats. 
(In The Saturday evening post, 
Dec. 3, 1955) Appl. author: 
A. J. Silberstein, Bert Goldsmith, 
Inc. © 30Nov55; KK116U89. 

Botany 500, tailored by Daroff, 
Smoke greys. Men's suits & top- 
coats. (In Life, Oct. 2I4., 1955. 
p.llj.) Appl. author: A. J. Sil- 
berstein, Bert Goldsmith, Inc. 
© 2l4.0ct55; KKlll|115. 

Botany 500, tailored by Daroff, 
Town browns. Men's suits & top- 
coats. (In Time, Nov. 1J4., 1955, 
p. 67) Appl. author: A. J. Sil- 
berstein, Bert Goldsmith, Inc. 
© ION0V55; KK1161+90. 

The Continental Look at its hand- 
some best, Botany brand 500, tai- 
lored by Daroff. Men's clothing. 
(In The New York times magazine, 
Sept. k, 1955, P. 12) Appl. au- 
thor: A. J. Silberstein, Bert 
Goldsmith, Inc. © l4Sep55; 
KK113902. 

A recognized symbol of style leader- 
ship. Men's robes. (In Men's 
wear) Appl. author: Bert Gold- 
smith, Inc. © 9JUI5U; KKII3067. 

You can be twice as great as you are 
with the greatest name in quality 
fabric, Botany and the greatest 
retail price in slacks. (In Men's 
wear, Apr. 16, I95I4., p. 22 -23) 
Appl. authors: A. J. Silberstein & 
Bert Goldsmith, Inc. £> l6Apr5li; 
KK113321. 

BOUND BROOK OIL-LESS BEARING CO. © 
Bound Brook bearing material selec- 
tion chart. Folder. © l5Jun56; 
KK117703. 

B0URLAND, VERGAL. 

Bourland's, Fort Worth's high volume 
store. Free $20,000 in valuable 
prizes to be given away when you 
play the exciting new 21 game ... 
Home appliances. (In Fort Worth 
shopper, Jan. 1, 1956, section 3» 
p. 2) © Vergal H. Bourland; 
Uan56; KKH528U. 

BOURNS LABORATORIES. 

Bourns model 120 carbon Trlmpot. 
Bulletin no.l20C/B/6. Precision 
instruments. Sheet. © Bourns 
Laboratories, Inc.; 15Feb56; 
KKlll*993. 

Bourns model 120 wirewound Trimpot. 
Bulletin no.l20W/B/6. Precision 
instruments. Sheet. © Bourns 
Laboratories, Inc.; 15Feb56; 
KKllI|992. 

Bourns model I30 Trlmpot, solder- 
lug. Bulletin I30/6/A. Preci- 
sion instruments. Sheet. 
©Bourns Laboratories, Inc.; 
15Feb56; KKlll+991. 

Bourns model 132 TrimR variable 
resistor. Bulletin I32/6/A. 
Precision instruments. Sheet. 
© Bourns Laboratories, Inc.; 
15Feb56; KKHI4.99O. 

Bourns model JJ+0 Align-0-Pot. 
Bulletin no . II4.O/6/F. Precision 
instruments. Sheet. © Bourns 
Laboratories, Inc.; HJun56; 
KK117U30. 



Bourns model 160 Trlmpot high tem- 
perature. Bulletin I60/6/A. 
Precision instruments. Sheet. 
©Bourns Laboratories, Inc.; 
15Feb56; KKH503U. 

Bourns model 209 Twinpot. Bulletin 
209/6/A. Precision instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 15Feb56; KKlll+989. 

Bourns model 230 Trimpot, humidity- 
proof. Bulletin no.230P/6/B. 
Precision instruments. Sheet. 
© Bourns Laboratories, Inc. 
l5Feb56; KKlll;988. 

Bourns models 155 * 15& Liniometer 
& Align-0-Pot. Bulletin no. 
I5556/6/F. Precision Instruments. 
Sheet. © Bourns Laboratories, 
Inc.; HJun56; KKII7I+29. 

Bourns models 70U-7O5-706 high pres- 
sure transducers. Bulletin no. 
70I4.56/6/C. Precision Instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 23Apr56; KKH6178. 

Bourns new Bourdon tube pressure 
transducers. Precision instru- 
ments. Sheet. © Bourns Labora- 
tories, Inc.; 7May56; KK116515. 

Bourns Trlmpot mounting hardware. 
Bulletin no.TPH/6/B. Precision 
Instruments. Sheet. © Bourns 
Laboratories, Inc.; 15Feb56; 
KKIII+99I4.. 

Our concern with wire winding has 
abated ... (Bourns Laboratories 
Christmas card) Precision in- 
struments. Folder. Appl. au- 
thor: Marian E. Bourns. © Bourns 
Laboratories, Inc.; l5Dec55; 
KK113903. 

Self aligning shaft ... Bourns 
Allgn-0-Pot; Bourns Liniometer. 
Precision instruments. Sheet. 
©Bourns Laboratories, Inc.; 
15Mar56; KKH5338. 

You can be sure of prompt Trimpot 
deliveries. Precision instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 7Dec55; KKlllj.995. 

BOYER (D. B. ) & CO. © 

Dutch Thrift Days, best made nylons. 
(In Pottstown mercury, Pottstown, 
Pa., Feb. 2l|, I956, p.l8) 
© 15Feb56; KKII5559. 

BRACH (E. J. ) & SONS. © 

Burgundy. 21 kinds of delicious 
candy. (In Every woman ' s , May 
1956, p. 53) Appl. author: 
Arthur Meyerhoff & Co. © 26Apr56; 
KK115991. 

Burgundy. 21 kinds of delicious 
candy. (In Family circle, May 
1956, p. 39) Appl. author: Arthur 
Meyerhoff & Co. © 26Apr56; 
KK115779. 

Burgundy. 21 kinds of delicious 
candy. (In Life, Apr. 16, 1956, 
p. 19) Appl. author: Arthur 
Meyerhoff & Co. © 12Apr56; 
KK115780. 

Enjoy finest real chocolate. Brachs, 
a great name in candy. (In Life, 
Feb. 21, I955, P.II4.0) Appl. au- 
thor: Arthur Meyerhoff & Co. 
© 21Feb55; KKH5236. 

Go ahead, sweetheart, it's Brach's 
toffee. Brach's, a great name in 
candy. (In Better living, Central 
ed. , May 1956, p. 7) Appl. au- 
thor: Arthur Meyerhoff & Co. 
© 12Apr56; KK115778. 

BRADLEY (MILTON) CO. © 

Another key to fun and learning. 
Baseball and football with darts. 
Jj.606. Label. © lMar56; KKH7227. 



1956 



CURRENT REGISTRATIONS 



13 



Another key to fun and learning. 

Bumpy, the funny little bear game. 

14.022-1. Label. © lDec55; 

KK117233. 
Another key to fun and learning. 

Crosstown game. I4.6OI. Label. 

© lMar56; KKH723I4.. 

Another key to fun and learning. 

Forest friends, a cute little folks 
animal game. I4.3IO-I. Label. 
© lMar56; KKII7223. 

Another key to fun and learning. 

Geography Lotto, I4.62O-2. Game. 

Label. © lMar56; KKH7230. 
Another key to fun and learning. 

India and Puss in the corner, 

Johnny jumps, Railroad game. 

I4.OI2. Label. © lMar56; 

KKH7232. 

Another key to fun and learning. 

Look and Learn Lotto, an aid-to- 
reading game with pictures, 

letters and words, I4.62O-I. 

Label. © lMar56; KKH7229 . 
Another key to fun and learning. 

Make your own rag doll. I4.6I8. 

Game. Label. © lMar56; 

KK117228. 
Another key to fun and learning. 

Mister Bug goes to town. 1+310-3. 

Label. © lMar56; KKH7235. 
Another key to fun and learning. 

Rack-O. 14.615. Game. Label. 

© !Mar56; KKH723I. 
Another key to fun and learning. 

Redskin water color crayons. 

For ages 3 to 8. I4.525. Label. 

© lMar56; KKH7225. 
Another key to fun and learning. 

Redskin water color crayons. 

For ages 3 to 11. I452I4. Label. 

© lMar56; KKH722I4.. 
Another key to fun and learning. 

The merry game of Spineroo. 

1+022-6. Label. © lDec55; 

KKII7236. 
Another key to fun and learning. 

U-Stikum. I4.603. Game. Label. 
© lMar56; KK117226. 

BRADSHAW, HARRY DENNIS, ovmer, SUPE- 
RIOR PLANS. SEE Superior Plans. 

BRANIPF AIRWAYS, INC. © 

Coming this fall, the El Dorado, 
world's largest, quietest, long- 
est-range passenger aircraft. 
(In The Dallas morning news, 
June 20, 1956, p.9) © 20Jun56; 
KK117726. 

Enjoy Braniff's Thrift-Fare-Flitea 
with first-class seating comfort. 
(In The Kansas City star, May 1, 
I956, p. 6) © Ulay56; KKH7OO3. 

BRAUN (C. F. ) & CO. © 

Braun heat-exchangers; dimensions. 
Apr. I956. Folder. © 9Apr56; 
KK115922. 

Braun heat-exchangers; type designa- 
tions. Apr. I956. Folder. 
© 9Apr56; KKH5921. 

Braun kettle-type reboilers; dimen- 
sions. Apr. 1956. Folder. 
© 9Apr56; KKII5923. 

BREAST-O-CHICKEN TUNA, INC. © 

Sunset brand, light meat, grated 
tuna. Contents 6 oz. avoir. 
Label. Appl. author: Gerald 
Mertens. © 10Jan56; KKII36I4.6. 

BRECK (JOHN H. ) INC. © 

Beautiful hair; Breck ... shampoo. 
Constance Breck [painting] sham- 
poo & hairdreas for men combina- 
tion. (In Ladles' home journal, 
June 1956, P.I4. of cover) 
© 25May56; KK116879- 



Beautiful hair; Breck ... shampoo. 
Mrs. John H. Breck painting; 3 - 
I4, oz. bottles of shampoo. (In 
Ladies' home journal, Feb. I956, 
p.3 of cover) © 27Jan56; 
KKIII476I4.. 

Beautiful hair; Breck ... shampoos. 
Jacqueline Lanciaux painting & 3 ~ 
I4. oz. bottles of shampoo. (In 
Ladies' home journal, Apr. I956, 
p.ll+O) © 30Mar56; KKII5I4I4.O. 

Beautiful hair; Breck ... shampoos. 
Painting with Susan; 3 - I4. oz. 
bottles. (In Ladies' home journal, 
Mar. 1956, p. 2) © 2l 4 Ji'eb56; 
KKHI4765. 

Beautiful hair; Breck ... shampoos. 
[With] painting of Pauline Hughes 
[profile, looking up] and 3 - k 
ounce bottles. (In Ladies' home 
journal, Jan. 1956, P-3 of cover) 
© 30Dec55; KKH3IO9. 

BREEDEN, HAROLD LEON. SEE Breeden 
Leon. ' 

BREEDEN, LEON. 

Cactus Music Publishers. Musical 
cactus. Label. © Harold Leon 
Breeden; lMar56; KKH5076. 

BREGNARD, FRANK 0. © 

You can avoid co3tly mistakes by 
having an Auto Mechanics Institute 
specialist ... Sheet. © 6Mar56; 
KK1 114.698. 

BRESLOVE SEPARATOR CO. © 

Brealove regenerative fly ash col- 
lector. For marine use such as in 
ships' stacks. 6 p. Appl. au- 
thor: Joseph Breslove, Jr. 
© 2l4Apr56; KKH6722. 

Breslove regenerative fly ash col- 
lector - induced draft unit. Used 
with industrial furnaces & boilers. 
6 p. Appl. author: Joseph Bres- 
love, Jr. © 10Apr56; KKH6721. 

BREWERS SCIENTIFIC LABORATORIES. © 
Cooker Enzymes for making maltless 
cooker mashes. Sheet. Appl. 
author: A. L. Nugey. © 23May56; 
KKII7IH. 

BRIDDELL ( CHARLES D. ) INC. © 

5 glistening reasons why Carvel 

Hall cutlery is so-0-0 profitable. 
(In Directory of merchandise mart, 
Jan. 1956, p. 329) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© Uan56; KKH3677. 

Home Freezer Foods, Inc. presents 
gifts for you by Carvel Hall. 
Cutlery. Folder. Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 28May56; KKH69I6. 

New for the show from Carvel Hall: 
Famous Homemaker cutlery now 
available in open stock. (In Re- 
tailing daily, Jan. 20, 1956) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 20Jan56; KKH3673. 

New for the show from Carvel Hall: 
Leisure, gleaming stainless in 
the modern manner, designed by 
George Nelson. Tableware. (In 
Retailing daily, Jan. 23, I956) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 23Jan56; KKH367I4.. 

New for the show from Carvel Hall: 
Now, Carvel Hall Constellation, a 
quality sharpener at a promotional 
price. (In Retailing daily, 
Jan. 2I4., 1956) Appl. author: Van 
Sant, Dugdale & Co., Inc. 
© 2l4.Jan56; KKH3675. 

Steak knives, by Chas. D. Briddell, 
Inc., Carvel Hall steelsmiths for 
every taste and table. Folder. 
© 9Jan56; KKII2985. 



BRIDGES, CLYDE L. d.b.a. SHR-BLAZE 
CO. SEE Sur-Blaze Co. 

BRINLET, J. F. © 

Memorials for Eternity, by Memorial 
Arts, Incorporated. Pamphlet. 
© 280ct5l4; KKII618I4.. 

BRISTOL-MYERS CO. © 

Back up your smile with healthy 

teeth. Ipana tooth paste. Poster. 
Appl. author: Sally Dickson Asso- 
ciates. ©Bristol-Myers Co. (in 
notice: Educational Service Dept., 
Bristol-Myers Co.); 15Mar56; 
KK115231. 

How do you rate? Mum deodorant. 
Chart. Appl. author: Sally 
Dickson Associates. © 15Mar56; 
KK115233. 

My toothbrushing book. Smile, 

please. Ipana tooth paste. Fold- 
er. Appl. author : Sally Dickson 
Associates. © l5Mar56; KK115232. 

Your hands, make them attractive 

as well as useful. Trushay lotion. 
Folder. Appl. author: Sally 
Dickson Associates. © 20Jan56; 
KK113581. 

BROCK tc CO., INC. © 

Brock's makes 'em best. Brock's 
famous frozen french fries. 
Brockie. Potatoes. (In The Eve- 
ning bulletin, Apr. 5, I956, P.II4) 
© 5Apr56; KKII5816. 

From this box come the world's finest 
french fries. Brock's frozen 
french fried potatoes. (In The 
Evening bulletin, Philadelphia, 
Feb. 23, 1956, p. 19) © 23Feb56; 
KKlli4l456. 

Great on vegetable platters. 
Brock's famous frozen french 
fries ... Brockie. (In The Eve- 
ning bulletin, Mar. 1, I956, p.15) 
© lMar56; KKH506I;. 

Great with ham. Brock's famous 
frozen french fries. Brockie. 
Potatoes. (In The Evening bul- 
letin, final New Jersey ed., 
Mar. 29, 1956, p. 37) © 29Mar56; 
KKII58I4. 

Great with seafood. Brock's famous 
frozen french fries ... Brockie. 
© lMar56; KKH5062. 

New, Brock's frozen potato puffs. 
Brockie. (In The Evening bulle- 
tin, Apr. 5, I956, p. 58) 
© 5Apr56; KKII5817. 

New, Brock's frozen potato puffs. 
Brockie. (in The Evening bulletin, 
final New Jersey ed., Mar. 29, 
1956, P.30) © 29Mar56; KKII58I5. 

To get the best, be sure they're 
Brock's famous frozen french 
fries. Brockie. Potatoes, (in 
The Evening bulletin, Mar. 15, 
1956, p. 26) © l5Mar56; KK115326. 

What's new? Brock's frozen potato 
puffs ... Brockie. (In The Eve- 
ning bulletin, Mar. 1, I956, 
p. 33) © lMar56; KKH5O63. 

What's new? Brock's frozen potato 
puffs. Brockie. (In The Evening 
bulletin, Apr. 5, I956, p. 32) 
© 5Apr56; KKH5818. 

What's new? Brock's frozen potato 
puffs. Brockie. (In The Evening 
bulletin, final New Jersey ed., 
Mar. 29, 1956, p. 7) ©29Mar56; 
KK115813. 

BR0M0-MINT CO. d.b.a. KENNER PRODUCTS 
CO. SEE Kenner Products Co. 

BR00KER SALES, INC. © 

All surplus stock ordered sold ... 
Inventory adjustment sale; free 
prizes. Stanley Hardware, Fur- 



14 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



BROOKER SALES, INC. © Cont'd. 

niture & G. E. Appliances. (In 
The Heavener ledger, Heavener, 
Okla., Apr. 26, 1956, p. 6-7) 
© 26Apr56; KKll6ljlO. 

BROOKMEADE CANDIES. © 

Brookmeade BourBons, the candy with 
the double-take. Net weight II4. 
oz. Label. Appl. author: Walter 
Franklin Anderson. © lFeb56; 
KKH69IO. 

BROWN, EILEEN. 

How to make a felt card table cover 
with Wiss pinking shears. SEE 
Wiss (J.) & Sons Co. 
How to make a fish pillow, a cat 
pillow and a back-drop with Wiss 
pinking shears. SEE Wiss (J.) & 
Sons Co. 

How to make a kabuki collar and an 
obi belt with Wiss pinking shears. 
SEE Wiss (J.) & Sons Co. 

Wiss pinker fashions felt spats. 
SEE Wiss (J.) & Sons Co. 

Wiss pinker fashions felt tiara. 
SEE Wiss (J.) & Sons Co. 

Wiss pinker fashions holiday ap- 
pliques. SEE Wiss (J.) & Sons Co. 

BRCWN, ROY L. k ANITA M. REED d.b.a. 
ROY L. BROWN & ASSOCIATES. SEE 
Brown (Roy L. ) & Associates. 

BROWN (ROY L. ) & ASSOCIATES. 

Best toilet tank float, solid plas- 
tic, super buoyant. Label. 
© Anita M. Reed & Roy L. Brown 
d.b.a. Roy L. Brown & Associates; 
22Nov5<j; KKII528I. 

BROWN CHEMICAL SPECIALTY CO. © 

Blu-Roach Ban. Roach & rodent chem- 
ical exterminator. 3 oz. net. 
Label. Appl. author: Herbert 
Brown. © 10Apr56; KKII567I. 
Blu-Roach way, the long term stay. 
Roach 8c rodent chemical extermina- 
tor. Sheet. Appl. author: Her- 
bert Brown. © 10Apr56; KKII567O. 

BROWN-FORMAN DISTILLERS CORP. © 

All your members will appreciate 
Brown-Forman quality. Old For- 
ester; Early Times. (In Club man- 
agement, Jan. I956, p. 2 of cover) 
Appl. author: Ruthrauff & Ryan. 
© Uan^6 (in notice: 1955 ); 
KKH389I. 

AI6OI38, every bottle registered for 
assured satisfaction. Old Forest- 
er. (In Monopoly state review, 
Apr. 1, I956, p. 23) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© lApr56; KKH7317. 

AI6OI38, feature the bourbon that's 
registered for your customers' 
assured satisfaction. Old Forest- 
er. (In Frank Kane's Licensed 
beverage review, Apr. 1, 1956, 
p. 17) Appl. author: Ruthrauff & 
Ryan, Inc. © lApr56; KK117318. 

Bottle after bottle, it's always 
the same fine Old Forester. (In 
Town & country, Jan. I956, p. 2 of 
cover) Appl. author: Ruthrauff & 
Ryan, Inc. © lJan^6 (in notice: 
1955); KKII3935. 

Bottle after bottle, the same fine 
Old Forester. (In Los Angelea 
herald express, Jan. 13, 1956, 
p.D-1) Appl. author: Ruthrauff & 
Ryan. © 13Jan56; KKH3892. 

Don't make Just a sale, make a 
customer. Old Forester. (In 
Buckeye tavern, Oct. 1955» P«2 of 
cover) Appl. author: Ruthrauff 
& Ryan, Inc. © 10ct55; KKH3297. 



Don't make Just a sale, make a 
customer. Old Forester. (In 
Oregon licensee, Oct. 1955, p. 5) 
Appl. author; Ruthrauff & Ryan, 
Inc. © 10ct55; KK1131|86. 

Don't wrap it, it's too beautiful. 
Old Forester. (In Birmingham 
news, Dec. 7, I955, p.50) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 7Dec55; KKH5078. 

Even better than last year's top- 
selling Old Forester decanter. 
(In Monopoly state review, Oct. 1, 
1956, P^3 of cover) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 10ct55; KKH358I4.. 

Famous Old Forester presents its 
new decanter. (In Los Angeles 
herald express, Nov. 11, 1955» 
p.B2) Appl. author: Ruthrauff & 
Ryan, Inc. © 11Nov55; KKH3628. 

Famous Old Forester, wonderful Early 
Times, your customers will appre- 
ciate Brown-Forman quality. (In 
Ohio tavern news, Oct. 13, 1955, 
p. 6) Appl. author: Ruthrauff & 
Ryan, Inc. © 130ct55; KKH3296. 

Going, going, almost gone. [Hand 
holding decanter of Old Forester; 
carton & 2 large bottles] (In 
Cleveland plain dealer, Dec. 23, 
1955. P-23) Appl. author: Ruth- 
rauff & Ryan. © 23Dec55; KKH3888. 

Here '3 the long and short of finer 
drinks. King blended whisky. 
(In Recorder gazette, Greenfield, 
Mass., Nov. 22, 1955, P»l6) 
Appl. author: Ruthrauff & Ryan, 
Inc. 22Nov55; KKII3I4.89. 

Identical Trenier twins choose 
different brands of bourbon. 
Early Times; Old Forester. (In 
Ebony, Nov. 1, I955, p.90-91) 
Appl. author: Ruthrauff & Ryan, 
Inc. © lNov«J5; KKII3I4.88. 

Old Forester. Kentucky straight 
bourbon whisky. cDecanter; de- 
tached labels (In Richmond news 
leader, Dec. 1, 1955, p. 6) Appl. 
author: Ruthrauff & Ryan, Inc. 
© lDec55; KK113633. 

On the bottle, we've redesigned the 
label to bring out 3 visible as- 
surances of constant quality. Old 
Forester. (In Town & country, 
Mar. 1, I956, p. 2 of cover) 
Appl. author: Ruthrauff & Ryan, 
Inc. © lMar56; KKH606O. 

Poured with pride from coast to 
coast, for as the famous label 
says: There is nothing better In 
the market. Old Forester. (In 
1955 Corrado's liquor handbook, 
Jan. 1, 1955, p. 69) Appl. au- 
thor: Ruthrauff 4 Ryan, Inc. 
© Uan55; KKII3691. 

Same fine Old Forester in striking 
new decanter. Here's what the 
Trenier twins say ... (In Ebony, 
Dec. 1, 1955, P. 36-37) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© lDec55; KKH3295. 

Same fine Old Forester In striking 
new decanter, c Standard bottle & 
decanter; pouring spout; glassy 
(In Life, Dec. 5, 1955, p.27) 
Appl. author; Ruthrauff & Ryan, 
Inc. © 5Dec55; KKH3635. 

See the Old Forester decanter, it 
becomes a lamp. (In Bridgeport 
post telegram, Dec. 1, 1955> 
p. 22) Appl. author: Ruthrauff & 
Ryan, Inc. © lDec55; KKllUOlS. 

See the Old Forester decanter, It 
becomes a lamp. ( In New York 
news, Nov. 9, 1955, P«79) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 9Nov55; KKH363I4.. 



Serve the bourbon that's registered 
for your members' assured satis- 
faction. Old Forester. (In Club 
management, Apr. 1956. p.2 of 
cover) Appl. author: Ruthrauff & 
Ryan, Inc. © lApr56; KK116122. 

Trenier twins identical in Christmas 
gift ideas. Early Times; Old For- 
ester. (In Jet, Nov. 10, 1955, 
p. 36-37) Appl. author: Ruthrauff 
& Ryan, Inc. © 10Nov55; KKlll^l. 

We've re-designed the label to bring 
out 3 visible assurances of con- 
stant quality. cBackground figures 
of 2 men at table with raised 
glasses; bottle of Old Foresters 
(In Chicago tribune, Mar. 2, 1956, 
sports section, p. 3) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 2Mar56; KKII6O64. 

The whisky you give and serve with 
pride presents its new decanter. 
Old Forester. (In Life, Nov. 7, 
1955. P. 60) Appl. author: Ruth- 
rauff & Ryan, Inc. © 7N0V55; 
KKH3189. 

The whisky you pour with pride pre- 
sents Its new decanter. $5«60 
1+/5 qt. Old Forester. (In Colum- 
bus dispatch, Nov. l|, 1955, P-9B) 
Appl. author: Ruthrauff & Ryan, 
Inc. ©M0V55; KK113191. 

The whisky you pour with pride pre- 
sents its new decanter. Old For- 
ester. cStandard bottle & decan- 
ter; glasss (In San Francisco 
examiner, Nov. 15, 1955, section 
11, p. 6) Appl. author: Ruthrauff 
& Ryan, Inc. © l5Nov55{ KK11314-91. 

The whisky you pour with pride pre- 
sents Its new decanter. When you 
give this finest of fine bourbons 
... Old Forester. (In Oakland 
tribune, Nov. 9, 1955 , P«5M 
Appl. author: Ruthrauff & Ryan, 
Inc. © 9Nov55; KK113192. 

Your members will want this new 
decanter, by famous Old Forester. 
(In Club management, Nov. 1955, 
p.2 of cover) Appl. author: 
Ruthrauff & Ryan, Inc. © lNov55; 
KK113190. 

BROWNE, M. 

Registered member, 1st American 

Society Certified Gem Counsellors. 
Sheet. © Meyer Browne; 29Feb56: 
KK1 151+28. 

BROWNELL, BOB. 

Aloxo black for aluminum. 1956 
series. Label. © Frank Royce 
Brownell d.b.a. Bob Brownell; 
8Nov55; KK113716. 

Directions for use; Oxpho-Blue. 

(Instructions ...) Steel blacken- 
ing chemical. Label. © Frank 
Royce Brownell d.b.a. Bob Brownell; 
15Dec55; KK115277* 

BROWNELL, FRANK ROYCE d.b.a. BOB 
BROWNELL. SEE Brownell, Bob. 

BROWNING MANTJFACTTraiNG CO. © 

Browning FHP drives for air con- 
ditioning equipment. Price sheet 
V-176-B, effective June 5, 1956, 
replaces V-176-A. Appl. author: 
Laurance L. Browning. © 5Jun56; 
KK117710. 

BROWNSTEIN, S. 

Sllpstick, slide rule lubricant. 
Lubricant Impregnated paper. 
Label. © Solomon Brownateln, 
230ct55; KK112302. 

BRUCE (E. L. ) CO. © 

Are termites secretly attacking your 
home? Termlnlx. World's largest 
in termite control. (In The Sat- 
urday evening post, Apr. T, 1956, 
p. 20) Appl. author: Hoi ton C. 
Rush. © 7Apr56; KK116752. 



1956 



CURRENT REGISTRATIONS 



15 



BRUMBELOW, INEZ ISABELLA. © 

Vellez. Recordings & letterheads. 
(In Vel-De-Nez music news, Nov.- 
Dec. 1955, p.l) © l6Dec55; 
KK117510. 

BUCKINGHAM, CLARENCE P., CAMERON 
FRASER & ALFRED J. LACOSTE d.b.a. 
STRUT-A-WAY PRODUCTS CO. SEE Strut - 
A-Way Products Co. 

BUCKLEY, THOMAS P. 

Six bait manufacturers tell me I'm 
crazy to say: Catch fish or your 
money back. Jlg-A-Lure. Pishing 
lure. (In Florida outdoors, Feb. 
1956, p. 28) © Thomas Francis 
Buckley; 25Jan56; KK116292. 

BUFFALO WOVEN LABEL. © 

The champ of the 19th hole. Appl. 
author: Jay John Merlein. 
© 6Feb56; KKIII4.552. 

BUG-A-BOO PRODUCTS, INC. © 

New Bug-A-Boo, 2 hanger refills, 
kills all moth life. Net con- 
tents 12 ounces. Label. Appl. 
author: J. M. Mathes, Inc., Adver- 
tising. © 15i:arS6; KK117105. 

BUHR MACHINE TOOL CO. © 

Buhr Economatic performs 62 opera- 
tions on torque converter hous- 
ings. (In Machinery, May 195^» 
P.46-I4.7) Appl. author: Dudgeon, 
Taylor & Bruske, Inc. © lMay56; 
KKII6329. 

Buhr Economatic performs 155 opera- 
tions on two types of torque-con- 
verter adapter plates. (In For- 
tune, Apr. I956, p. 205) Appl. 
author: Dudgeon, Taylor & Bruske, 
Inc. © 27Mar56; KKII5573. 

Buhr Economatic performs 155 opera- 
tions on two types of torque-con- 
verter adapter plates. (In Pro- 
duction, Apr. I956, p. 100-101) 
Appl. author : Dudgeon, Taylor & 
Bruske, Inc. © lApr56; KK115614).. 

BUICK DEALERS' ASSN. 

Sixteen cents a day more is all it 
costs to step up to Buick. Auto- 
mobiles. (In The Los Angeles 
times, May 7, I956, pt.l, p. 57) 
Appl. author: Dan B. Miner Co. 
©Los Angeles Buick Dealers' Assn. 
a.k.a. Buick Dealers' Assn.; 
7May56; KKH7I95. 

Southern California's most wanted 
car. (In Los Angeles herald & 
express, Mar. 19, 1956, section 1, 
p. 13) Appl. author: Dan B. Miner 
Co. © Los Angeles Buick Dealers' 
Assn. a.k.a. Buick Dealers' Assn.; 
19Mar56; KKH6014. 

BULLARD (E. D. ) CO. © 

Bullard FOB, first on burns. Net 

contents 5 fluid ozs. Ointment. 

Label. © lUNov55; KKII6699. 
Neutralize. Net contents 1+. oz. 

Medicinal lotion. Label. 

© l6Feb56; KKII7325. 
Quick heat relief, Bullard salt tab- 
lets. 1,000 - 10 grain tablets. 

Label. © lDec55; KKII6698. 
You can overheat too. Bullard salt 

tablets. Card. 5) lFeb56; 

KKH38IO. 

BUNNY BEAR, INC. © 

Bunny Bear 1956 catalog of nursery 
necessities. 19 p. Appl. au- 
thor: Badger & Browning & Parcher, 
Inc. © 10Jan56; KKH3158. 

BURGER BREWING CO. © 

Deep-brewed all grain, heart of the 
hop flavor. (In The Cincinnati 
enquirer, 116th yr., no. 65, final 
issue, p. 1+5) Appl. author: John 
F. Koons. © 13Jun56; KK1171+59. 



Setting a new high standard of 
quality, a finer beer year after 
year ... (In The Cincinnati 
enquirer, 116th yr., no.l|.9, final 
issue, p.lj.6) Appl. author: John 
F. Koons. © 28May56; KKH7I4.6O. 

You'll love Burger beer with the 
new, white label. (In The Cincin- 
nati enquirer, ll6th yr., no. 35. 
final Issue, p. 36) Appl. author: 
John F. Koons. © lI<JJay56; 
KKH7I4.58. 

BURGESS VIBROCRAFTERS, INC. © 

Complete, ready to use ... Burgess 
de luxe electric sprayer kit. 
Model VS-700. Label. Appl. au- 
thor: Carl Sorensen. © 6Feb56; 
KKIII4.307. 

Jig Saw, jr. with safety-sealed ro- 
tary motor. Form J-23. Sheet. 
Appl. author. Carl Sorensen. 
© 12Feb56; KKllJllO. 

BURLINGTON HOSIERY CO., a member of 
BURLINGTON INDUSTRIES, INC. SEE 
Burlington Industries, Inc. 

BURLINGTON INDUSTRIES, INC. 

Bur-Mil Cameo, beauty on the move, 
your lovely legs in Bur-Mil Cameo 
stockings ... (In Glamour, Sept. 
1955, p. 110) © Burlington 
Hosiery Co., a member of Burling- 
ton Industries, Inc.; 22Aug55; 
KKII638O. 
Bur-Mil Cameo, Dubbelife, here, now, 
for the first time beauty on the 
double. Stockings. (In Glamour, 
Feb. I956, p. 56) © Burlington 
Hosiery Co., a member of Burling- 
ton Industries, Inc.; 22Jan56; 
KKll680l+. 

Bur-Mil Cameo, legs in motion, all 
day, every day your legs are 
bending . . . Bur-Mil Cameo Shape- 
2-U stockings stretch ... (In 
Charm, Oct. 1955, P.52) © Bur- 
lington Hosiery Co., a member of 
Burlington Industries, Inc.; 
22Sep55; KKII638I. 

Bur-Mil Cameo Shape-2-U, the world's 
first top-to-toe sheer nylon 
stretch stockings that fit you 
better than your own skin. ( In 
Glamour, Mar. 1955, p.lj.) © Bur- 
lington Mills Corp. a.k.a. Bur- 
lington Industries, Inc.; 22Feb55» 
KKll609lt.. 

Bur-Mil Cameo stockings, the gift of 
sheer perfection to put stars in 
her eyes ... (In Charm, Dec. 
1955, P. 25) © Burlington Hosiery 
Co., a member of Burlington In- 
dustries, Inc.; 22Nov55; KKII6383. 

Bur-Mil Cameo, the life of your 
stockings no longer hangs by a 
single thread. Dubbelife twin- 
thread, sheer stretch nylons, if 
one thread breaks - the other 
holds. (In Life, Feb. 13, 1956, 
p.l21|) © Burlington Hosiery Co., 
a member of Burlington Industries, 
Inc.; 9Feb£6; KK116803. 

Bur-Mil Cameo, your stockings, your 
make-up and you, all in the same 
cosmetic circle. Hosiery. (In 
Vogue, Oct. 15, 1955, P. 30) 
© Burlington Hosiery Co., a member 
of Burlington Industries, Inc.; 
150ct55; KKH6093. 

New, Dubbelife last longer than you 
ever thought sheer stockings 
could ... (In Mademoiselle, Nov. 
1955, p. 87) © Burlington Hosiery 
Co., a member of Burlington In- 
dustries, Inc.; 290ct55; KK116382. 

Seamless, by Bur-Mil Cameo. A new, 
natural look for your legs, an ex- 
citing Change for your personality, 
a dramatic spark for your ward- 



robe. Stockings. (In Charm, 
May I956, p. 57) © Burlington 
Hosiery Co., a member of Burling- 
ton Industries, Inc.; 22Apr56; 
KKH6805. 

Seamless, by Bur-Mil Cameo for 
natural beauty. Stockings. (In 
Life, Mar. 19, 1956, p.13) 
© Burlington Hosiery Co., a member 
of Burlington Industries, Inc.; 
15Mar56; KKII638IJ.. 

They fit you better than your own 
skin. Bur-Mil Cameo Shape-2-U, 
sheer nylon stretch stockings. 
(In Glamour, Apr. 1955, p.75) 
© Burlington Mills Corp. a.k.a. 
Burlington Industries, Inc.; 
22Mar55; KKH6696. 

BURLINGTON MILLS CORP. a.k.a. BUR- 
LINGTON INDUSTRIES, INC. SEE 
Burlington Industries, Inc. 

BURT, C. 

Gelatin-Plus for problem nails. 
Ninety 10-gr. capsules. Cos- 
metics. Label. © C. Burt d.b.a. 
Gelatin-Plus; 5Jun56; KKH7I4.35. 

BUXTON, INC. © 

Check, check the features In this 
billfold: It's slim, it's neat, 
yet it has all the windows you 
need. The new, Contour billfold, 
by Buxton, best for your money. 
(In Life, June 6, I955, p. 6) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 6Jun55; KKH695I. 

New design is slim, neat, yet it has 
all the windows you need. The new 
Contour billfold, by Buxton. (In 
The Saturday evening post, Oct. 15, 
1955, P«6) Appl. author: Doyle 
Dane Bernbach, Inc. © 150ct55; 
KKH6695. 

Now in new antique pastels, the 

French purse, by Lady Buxton, best 
for your money. (In Ladies' home 
journal, Mar. 1, 1956, p.219) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lMar56; KKH6693. 

Tip: Get this remarkable billfold 
that's slim and neat, yet has all 
the windows you need. The new 
Contour billfold, by Buxton, best 
for your money. ( In The Saturday 
evening post, June 11, 1955» P«151) 
Appl. author: Doyle Dane Bernbach, 
Inc. © HJun55; KKH6723. 

You give the best when you give a 
Buxton. Leather goods. (In Life, 
Dec. 5, 1955, p.77) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 5Dec55; KKH669I4.. 

BYMART-TINTAIR, INC. © 

Give your husband a gorgeous blonde 
for Father's Day or maybe he pre- 
fers a luscious redhead or stun- 
ning brunette. Tintair, home hair 
coloring. (In Look, June 15, 
195^) © 15Jun5l(.; KKllit682. 



c 



C & B ADVERTISING. 

Flexible stock layout outlines. 
Make your catalogs & circulars 
sparkle like these. Folder & 
sheets. © Charles F. Bilchick 
d.b.a. C & B Advertising; l4Nov55; 
KKII3205. 
C. Z. CORP. SEE Crown Zellerbach 
Corp. 

CABLE, GEORGE G. & JASPER D'AMBROSI, 
owners of J. C. GIBSON CO. SEE 
Gibson (J. C.) Co. 



16 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CADILLAC GAGE CO. © 

Notes on materiel covering combat 
vehicle controlled pressure gun 
control system. (Cadillac Gage 
design) 39 P. © 6Jan56; 
KKII6638. 

CAIRNS, HENRY W. d.b.a. ROX PRODUCTS 
CO. SEE Rox products Co. 

CALCON MANUFACTURING CO. 

All UHF & VHF wires heavily in- 
sulated with pure genuine poly- 
ethylene ... Folder. © Calcon 
Manufacturing Co., Inc.; 20Feb56; 
KKH5089. 

CAL-DAK. 

Cal-Dak. Black modern, king-size 
hostess accessories. Florentine 
brass ... Black modern, queen- 
size tray tables. Catalog sheet. 
Appl. author: Zepha Bogert. 
© Cal-Dak Co. d.b.a. Cal-Dak; 
13Dec55; KKH3776. 

Cal-Dak shopping cart. Item no. 
752. Sheet. Appl. author: 
Zepha Bogert. © Cal-Dak Co. 
d.b.a. Cal-Dak; Uun56; KK117695. 

King-size Cal-Dak Florentine brass 
roll-a-tray set. Item no.1+9. 
Sheet. Appl. author: Zepha 
Bogert. © Cal-Dak Co. d.b.a. Cal- 
Dak; 10Jun56; KK117691)-. 



d.b.a. CAL-DAK. SEE 



CAL-DAK CO. 
Cal-Dak. 

CAL-MEX CORP. © 

La Mexicana brand, Mexican style, 
enchilada sauce, red chili sauce. 
Contents 10 fl. oz. Label. 
Appl. author: Alfred Sterges. 
© 15Feb56; KKlll^66. 

La Mexicana brand, Mexican style, 
re-fried beans. Contents 1 lb. 
Ij. oz. avoir. Label. Appl. au- 
thor: Alfred Sterges. © 15Feb56; 
KKIII4.967. 

La Mexicana brand, Mexican style, 
taco sauce. Contents 7 *"!• oz « 
Label. Appl. author: Alfred 
Sterges. © lFeb56; KKIIJ1968. 

CALO DOG POOD CO., INC. © 

Feeding Calo to your pet. Folder. 
Appl. author: J. M. Partridge. 
© 20Mar56; KK11593L 

CALVERT, p. G. © 

Bernle knows. Racing selections. 
Card. © litMar56; KK1U+923. 

CAMPBELL CHAIN CO. © 

Chain sellers everywhere are profit- 
ing with the original Measure-Mark 
chain, a Campbell Chain exclusive. 
(In Hardware world, ^pr. 195^, 
P»33) Appl. author: Robert Farn- 
ham, Jr. © lApr56; KKH6897. 

CAMPBELL MANUFACTURING CO., INC. © 
A dream come true, Lone Star cruiser 
canopies for the marine sportsman. 
Sheets. Appl. author: Hugh Paul 
Campbell, Sr. © 3Jan56; KKII3503. 

CANADIAN NATIONAL RAILWAYS. © 

See your travel agent. Canadian 
National Railways tells millions 
of vacationers, millions of times. 
(In ASTA travel news, Apr. 1956, 
p. 113) Appl. author: McCann 
Erickson, Inc. © lApr^6; KKH679I. 
Take a Canadian week-end, leave by 
train Thursday night, back Tues- 
day early and bright, enjoy U 
glorious days you can't get by 
auto. (In New York herald trib- 
une, Apr. 9, 1956, p. 7) Appl. 
author: McCann Erickson, Inc. 
© 9Apr56; KKH6792. 

CAN ALE, MICHAEL A. d.b.a. CANALE CHEM- 
ICAL CO. SEE Canale Chemical Co. 



CANALE CHEMICAL CO. 

Canale Chemical. (Shipping label) 
Lithographic supplies. ©Michael 
A. Canale d.b.a. Canale Chemical 
Co.; l*May56; KKH7I3I. 

CANFIELD (A. J.) CO. © 

Just say Fifty Fifty, a refreshing 
grapefruit-lime drink. 50 50 - 
Fifty Fifty, by Canfield's. One 
quart. Label. Appl. author: 
Arthur J. Canfleld. © llMay56; 
KKII661I4.. 

CANLEN CO. © 

Now, FSE presentation drawings in 
real-life perspective, easier & 
faster than ever. Drawing instru- 
ments. Sheet. Appl. author: 
Leonard L. Boyer, Jr. © 21Jun56: 
KK117605. ' 

CANTON REDWOOD YARD, INC. © 

Build a redwood fence this year ... 
I956 Canton's book of redwood 
fence 8. Folder. © 17Jan56; 
KKH36I4.7. 

Redwood boat plan. Folder. 
© ll4Mar56; KKH516I4. 

CAPP-HAMPEL, INC. © 

Dog gone they's good, says Hot Dog 
Davey. cSigneda Al Capp. Hot 
dogs and condiments. Sheet. 
© Capp-Hample, Inc. (in notice: 
Capp-Hampel, Inc.); 6May55; 
KK113066. 



CAPP-HAMPLE, INC. 
inc. 



SEE Capp-Hampel, 



CARLING BREWING CO. © 

Think and you'll drink Red Cap. 
Carling's Red Cap ale. [Jockey 
cap & Ihink sign hanging on hat 
rack] (In Sports illustrated, 
Jan. 9, 1956, p. 65) Appl. au- 
thor: Benton & Bowles, Inc. 
© Uan56; KKII5977. 
Think and you'll drink Red Cap. 
Carling's Red Cap ale. cJockey 
cap hanging on hat rack; Think 
signj (In Collier's, Aug. 19, 
1955, p. 16) Appl. author: Benton 
tc Bowles, Inc. © l6Aug55; 
KK113820. 

CARNATION CO. © 

Carnation's short cut ... New 3- 
minute way to make smoother cheese 
sauce. Evaporated milk. (In 
Life, Mar. 5, I956, p.15) Appl. 
author: A. Culver Boyd, Jr. 
© 2Mar56; KK114706. 

1; delicious new hot weather short- 
cuts from Carnation. Evaporated 
milk. (In Life, June 18, 1956, 
p. 5) Appl. author; A. Culver 
Boyd, Jr. © l5Jun56; KK117656. 

His doctor recommended Carnation. 
Evaporated milk. (In Life, 
Apr. 30, 1956, p. 121) Appl. au- 
thor: A. Culver Boyd, Jr. 
© 2?Apr56; KKH6263. 

CAROLINA CANNERS, INC. © 

Little Dandy's Candyams In candied 
sauce, choice selected whole 
sweet potatoes. Contents 1 lb. 
7 oz. Label. Appl. author; 
Edgar Lloyd Harrington. © 21(.Jan56; 
KK113578. 

CARON. 

Le Muguet du Bonheur. Perfume. 

(In The New Yorker, Dec. 17, 1955, 
p.U3) Appl. author: Parfums 
Caron. © Caron Corp. d.b.a. Caron; 
15Dec55; KK113083. 

Le Muguet du Bonheur, Caron, le 

parfum de la fiancee. (In Harper's 
bazaar, Feb. I956, p. 98) Appl. 
author: Parfums Caron. © Caron 
Corp. d.b.a. Caron; 31Jan56; 
KKllJ+315. 



Poivre Caron, perfume for the bride. 
cColor ad; leaf & berry motif; 
bottlej (in Town & country, Feb. 
1956, p. 38) Appl. author; Par- 
fums Caron. © Caron Corp. d.b.a. 
Caron; lFeb56 (in notice: 1955); 
KK115986. P ' 

Poivre Caron, perfume for the bride. 
[Vision of bride entering church] 
(In Vogue, Apr. I956, p. 58) 
Appl. author: Parfums Caron. 
© Caron Corp. d.b.a. Caron; 
lApr56; KKH5987. 

La poudre peau fraiche, la sous- 
poudre creme de Caron, le dema- 
qulllant creme de Caron. Perfume. 
(In Harper's bazaar, June 1955, 
p. 52) Appl. author: Parfums 
Caron. © Caron Corp. d.b.a. Caron; 
Uun55; KK117018. 

CARON CORP. d.b.a. CARON. SEE Caron. 

CARPENTER STEEL CO. © 

An improved deep-hardening, water- 
quenching die steel ... H-9 
Double Header die steel. Folder. 
Appl. author: George E. Brumbach. 
© UJan56; KKII3H5. 

CARTER PRODUCTS, INC. © 

Effisan, a non-narcotic tranquilizer. 
30 tablets. Drug. Label. Appl. 
author: Staff of Ted Bates & Co. 
© 27Feb56; KKH5602. 

A new discovery brings relief for 

the tense and nervous. Effisan. 

Drug. Folder. Appl. author: 

Staff of Ted Bates & Co. 

© 27Feb56; KKH56OI. 
New, safe tranquilizer brings quick 

relief for the tense and nervous. 

Effisan. W-16-1. 1/2 dozen. 

Drug. Label. Appl. author: 

Staff of Ted Bates & Co. 

©27Feb56; KKH5599. 
New, safe tranquilizer, Effisan, 

helps relieve tension, nervousness 

... W-16-3, serial no.U. 30 

tablets. Drug. Label. Appl. 

author: Staff of Ted Bates & Co. 

© 27Feb56; KKH560O. 
Stop mental tension and anxiety. 

New tranquilizer tablet ... 

Effisan. Drug. (In Pittsburgh 

press, Jan. I4., I956, p. 26) Appl. 

author: Ted Bates. © l|Jan56; 

KKII3IH. 
Stop mental tension and anxiety. 

Safe, new tranquilizer, Effisan 

calms you ... (product Effisan) 

Drug. (In News register, Wheeling, 

W. Va., Apr. 25, 1956, p. 17) 

Appl. author: Ted Bates Co., Inc. 

© 25Apr56; KK116196. 

CARTWRIGHT, WILLIAM. © 

Tasty bar-b-q ... Dixie Lick, with 
a flavor that sticks, bar-b-q 
burger. Net weight l\ or more ozs. 
Label. © 10Jan56; KKII32V7. 

CASTRO DECORATORS, INC. © 

Castro annual pre-lnventory sale. 
Sofa beds. (In Newark evening 
news, Jan. 31, I956, p.li) 
© 31Jan56; KKlll+397. 
Castro brings a dream into your 
room. Sofa bed. (In Newark eve- 
ning news, Feb. 7, I956, p. 11) 
©7 Feb 56; KK114457. 
Introducing the exciting, new look 
in convertibles, by Bernard Castro, 
America's foremost designer. Sofa 
bed. (In The New York times, 
Apr. 1, 1956, p.32) © lApr56; 
KK115U91. 

CATHER, A. 

Lamp lites, solid bloc in ranch 
house hues ... Cather originals. 
Sheet. © Alfred Cather; K|May56; 
KKII68U1.. 



1956 



CURRENT REGISTRATIONS 



17 



CEDERGREEN FROZEN PACK CORP. © 

Cedergreen brand french fried 
potatoes. Net weight 9 ounces. 
Label. Appl. author: Crown 
Zellerbaeh Corp. © 17Apr56; 
KKll668k. 

Cedergreen brand leaf spinach. 
Net weight 12 ounces. Label. 
Appl. author: Crown Zellerbaeh 
Corp. © IMay56; KKH6683. 

Cedergreen brand medium asparagus 
spears. Net weight 10 ounces. 
Label. Appl. author: Crown 
Zellerbaeh Corp. © 30Apr56; 
KKH686I. 

Cedergreen brand mixed vegetables. 
Net weight 10 ounces. Label. 
Appl. author: Crown Zellerbaeh 
Corp. © 20Mar56; KKII5317. 

Cedergreen brand peas. Net weight 
10 ounces. Label. Appl. au- 
thor: Crown Zellerbaeh Corp. 
© 6Mar56; KKH5315. 

Cedergreen brand peas and carrots. 
Net weight 10 ounces. Label. 
Appl. author: Crown Zellerbaeh 
Corp. © 20Mar56; KKH5316. 

CEMENT WELD CO. © 

Amazing, new Fix-Crete, a concrete 
weld. Net weight 10 lbs. Label. 
Appl. author: W. Clifford McNich- 
oll. © 27Apr£6; KKII7670. 

CENTRAL MACHINE WORKS CO. © 
Perma-Dock marine specialties. 
(Central Machine Works jobbers' 
catalog sheet on Perma-Dock) 
Docking facilities. Appl. au- 
thor: Foulke Agency, Inc. 
© 26Feb56; KKllk962. 

CHAIKEN, H. F. 

Split-proof denture reinforcements. 
Folder. © Hyman F. Chaiken; 
llFeb56; KKH3985. 

CHALK & TALK TV-ADS. SEE Tettleton, 
E» H* 

CHAMPLIN REFINING CO. © 

Champlin now delivers highest power 
index, the real measure of gaso- 
line performance. (In The Daily 
Oklahoman, Oklahoma City, Mar. 21, 
I956, p. 9) Appl. author: E. R. 
Gaines. © 21Mar56; KK115302. 

CHEF JONI'S PRODUCTS. © 

Lass-0 barbecue mix, it gets you. 
Contents 3 1/2 ozs. net. Label. 
Appl. author: John S. Hopkins. 
© 6Mar56; KKllk96k. 

CHERRY GROWERS INDUSTRIES FOUNDA- 
TION. © 
Sweet cherry chuckles. Card. 

Appl. author: Frederick De Krafft 

Sprague . 

Don't you think it's time we told 

them where to find the canned 

sweet cherries. © l8Jan56; 

KKII5087. 
I told my wives, if they wanted 

canned sweet cherries for dinner 

tonight, they had to find them. 

© 6Feb56; KKII5085. 
Mister Grocer, Scoutmaster Reilly 

speaking, has Troop k2 found 

where you hide the canned sweet 

cherries yet? © 20Jan56; 

KKH508U. 
Pardon me, I thought the canned 

sweet cherries might be in here. 

© 6Feb56; KKII5088. 
Pardon me, I'm just hunting for 

the canned sweet cherries. 
© 6Feb56; KK115086. 

CHESEBROUGH-POND'S, INC. © 

Rusty and Dusty. The Trouble twins. 
Vaseline hair tonic and petroleum 
Jelly. Appl. author: McCann 
Erickson, Inc. 



Professor Henderson and a group of 
scientists from the archeologi- 
cal foundation are on site in 
the Macchu. © 25Mar56: 
KK115582. 

Rusty and Dusty are being con- 
ducted through the Metropolitan 
Zoo by Dr. Thomas Johnson. 
© 19Feb£6; KKllk953. 

Rusty and Dusty are in Formosa 
helping U. S. observers find 
out who is sabotaging ... 
© l5Jan56j KKL13516. 

Rusty and Dusty are in New Guinea 
helping make the new movie ... 
© 22A P r56; KKH679O. 

CHICAGO DIETETIC SUPPLY HOUSE, INC. © 
Cellu flavorful diet foods, dietary 
products for allergy diets. Fold- 
er. Appl. author: Anne White. 
© 30Jan56; KKllk721. 

CHICK'S FARMS. 

These eggs are produced on farms in 
Lakewood ... Jersey Chicks. 
Label. © Henrietta Goldberg 
d.b.a. Chick's Farms; I5N0V55; 
KKllk8kk. 

CHIKSAN CO. © 

Now, the Chiksan Intelli-Giant in 
the k" size. Hydraulic water 
monitor. Sheet. Appl. author: 
Arnold D. Duncan. © 3Jan56; 
KKllk05k. 

CHIP STEAK CO. OF BUFFALO. © 

For sandwiches, snacks and quick 
meals, Chip steaks. k delicious 
steaks. Label. Appl. author: 
Weill & Eby, Inc. © 15Aug55; 
KKH5I72. 

CHRYSLER CORP. © 

Before you decide, drive the most 
exciting car in the world today, 
De Soto. (In Newburg, N. Y. news, 
May 14, I956) Appl. author: Bat- 
ten, Barton, Durstlne & Osborn, 
Inc. © De Soto Division, Chrysler 
Corp.; lkMay56; KKII7I65. 

Chrysler Corporation invites you to 
the Michigan State University 
farm centennial on campus - MSU, 
East Lansing, Michigan. Plymouth, 
Dodge, De Soto ... Automobiles. 
(In The Detroit news, Aug. lk, 
1955. p.2k-D) Appl. author: 
McCann Erickson, Inc. © lkAug55; 
KKII5583. 

Chrysler fire power; this, too, is 
the forward look. Plymouth, Dodge, 
De Soto ... Automobiles. (In 
U. S. news & world report, May 27, 
1955, p. 11) Appl. author: McCann 
Erickson, Inc. © 27May55; 
KK113361. 

The citizens of Ellis are cordially 
invited to attend dedication cere- 
monies of the boyhood home of 
Walter P. Chrysler, k p.m., Sat- 
urday, August 27, 1955, Highway kO, 
Ellis, Kansas. Automobiles. (In 
The Ellis review, Ellis, Kan., 
Aug. 25, 1955) Appl. author: 
McCann Erickson, Inc. © 25Aug55; 
KK116802. 

Coming soon, from the forward look 
'56, the flight-sweep, the fresh 
note in car design that's headed 
for the future. Plymouth, Dodge, 
De Soto ... Appl. author: Mc- 
Cann Erickson, Inc. © 2kSep55; 
KK1132k9. 

Coming soon, the forward look '56, 
the best new-car news for you. 
Plymouth, Dodge, De Soto ... 
(In Automotive news, Sept. 19, 
1955, p. 25) Appl. author: McCann 
Erickson, Inc. © 19Sep55; 
KK113253. 



Coming soon, the forward look '$6, 
the best new-car news for you. 
Plymouth, Dodge, De Soto ... (in 
U. S. news & world report, Sept. 
16, 1955, p. 3) Appl. author: 
McCann Erickson, Inc. © l6Seo55' 
KK113359. 

The Flight-Sweep, it borrows from 
tomorrow to put you ahead today. 
Plymouth, Dodge, De Soto ... 
Automobiles. (In U. S. news & 
world report, Sept. 23, 1955) 
Appl. author: McCann Erickson, 
Inc. © 23Sep55; KK113357. 

The forward look and the modern 
superhighway. Plymouth, Dodge, 
De Soto ... Automobiles. (In The 
Cleveland press, Sept. 30, 1955, 
p.k9) Appl. author: McCann 
Erickson, Inc. © 30Sep55; 
KK1153k3. 

New, from the forward look «56, 
pushbutton Powerflite. Plymouth, 
Dodge, De Soto ... Automobiles. 
(In Sunday news. Oct. 9, 1955, 
section 2, p. 20) Appl. author; 
McCann Erickson, Inc. © 90ct55: 
KKH53kk. ' 

New, from the forward look '56, 
Pushbutton Powerflite. Plymouth, 
Dodge, De Soto ... Automobiles. 
(In U. S. news & world report, 
Oct. 7, 1955, p. 13) Appl. au- 
thor: McCann Erickson, Inc. 
© 70ct55; KKH3358. 

News from the forward look '56. 

Plymouth, Dodge, De Soto ... Auto- 
mobiles. Appl. author: McCann 
Erickson, Inc. © 80ct55; KKH3252. 

This, too, is the forward look. New 
engine plant triple Plymouth V-8 
production capacity. Automobiles. 
(In United States investor, 
Oct. 15, 1955, p.k6) Appl. au- 
thor: McCann Erickson, Inc. 
© 150ct55; KKH325O. 

This, too, is the forward look. 
Powerflite production lines now 
being doubled. Plymouth, Dodge, 
De Soto ... Automobiles. Appl. 
author: McCann Erickson, Inc. 
© 20Aug55; KK113251. 

What's behind the swing to the for- 
ward look. Plymouth, Dodge, De 
Soto ... Automobiles. Appl. 
author: McCann Erickson, Inc. 
© 25Aug55; KKL13517. 

CHURCH & DWIGHT CO., INC. © 

Cakes made with baking soda. Arm & 
Hammer; Cow brand. (In What's new 
in home economics, Mar. I956, 
p. 133) Appl. author: Harvey & 
Howe, Inc. © 2kFeb56; KK115lk8. 
Guides to good looks with baking 
soda. Arm & Hammer; Cow brand. 
(In What's new in home economics, 
May I956, p. 77) Appl. author: 
Harvey & Howe, Inc. © 2kApr56; 
KK117222. 
Modern housekeeping with baking 
soda. Arm & Hammer & Cow brand. 
(In What's new in home economics, 
Apr. 1956, p. 181-1 8k) Appl. au- 
thor: Harvey & Howe, Inc. 
© 27Mar56; KKll562k. 

CITROLEUM CO. © 

For too much sun, Citroleum. Medi- 
cinal product. Label. Appl. au- 
thor: Benjamin Green. © 2Feb56; 
KKlllj.07k. 

CLAFP (M. B.) & SONS, INC. 

Twinklers. SEE Gordon Stores* 
CLAIROL, INC. © 

And now, Clairol creates Come Alive 
Gray, an entirely new hair color- 
ing. (In Modern beauty shop, 
Oct. I955, p.k5-k8) Appl. au- 
thor: Foote, Cone & Belding. 
© 25Sep55; KK1155k2. 



18 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CLAIROL, INC. © Cont'd. 

It's softer, more flattering hair 
color, says Irene Hayes, naturally, 
it's made-to-order color with Miss 
Clairol. (In Coloroto magazine 
(Sunday news), Dec. 11, 1955> 
p.l4) Appl. author: Poote, Cone 
& Belding. © llDec55; KKII5533. 

Keeps the color soft, yet sparkling, 
says Mona Freeman about Miss 
Clairol made-to-order hair color. 
(In Coloroto magazine (Sunday 
news), Mar. 11, I956, p. 37) Appl. 
author: Poote, Cone & Belding. 
© llMar56; KKII5530. 

Naturally, with Miss Clairol, says 
Claire McCardell, you get your 
own personal hair color. (In 
Coloroto magazine (Sunday news), 
Nov. 20, 1955, p. 30) Appl. au- 
thor: Poote, Cone & Belding. 
©20Nov55; KK11553I+. 

Now, a hair coloring for every color 
of hair. Clairol, America's no.l 
hair coloring company. (In Supply 
dealers blue book, I956, p. 8-9) 
Appl. author: Poote, Cone & Beld- 
ing. © Uan56; KK115529. 

Only with Miss Clairol, says Melanle 
Kahane, do you get made-to-order 
hair color. Miss Clairol Hair 
Color Bath. (In The New Yorker, 
May 7, 1955, p. I36) Appl. au- 
thor: Richard L. Gelb. © 7May55; 
KKII7527. 

Perfect for me, says Joan Fontaine 
about Miss Clairol made-to-order 
hair color. (In Coloroto maga- 
zine (Sunday news), Jan. 22, 195&, 
p.I|5) Appl. author: Foote, Cone 
& Belding. © 22Jan56; KK115532. 

Shining color and so quick, says 
Joanne Dru about Miss Clairol 
made-to-order hair color. (In 
Coloroto magazine (Sunday news), 
Peb. 12, 1956, p. 36) Appl. au- 
thor: Poote, Cone & Belding. 
© 12Feb56; KKII5531. 

Thanks a million. Come Alive Gray 
. .. for gray-haired women who want 
to stay beautifully gray. Hair 
coloring. (In Modern beauty shop, 
Nov. 1955. p. i| — 5 ) Appl. author: 
Poote, Cone & Belding. © 250ct55; 
KK113l(17. 

CLARK (ARNOLD) INC. © 

Diskits ... An excellent coordina- 
tion builder ... Toy. Label. 
© 6jan56; KK113l4.°l. 

CLARK, ELIZABETH M. d.b.a. CLARK MANU- 
FACTURING CO. SEE Clark Manufactur- 
ing Co. 

CLARK GRAVE VAULT CO. © 

When they turn to you to come and 
take charge. (In Household, Apr. 
1956, p. 12) Appl. author: Ranald 
S. West. © 20Mar56; KK115392. 

When you are the one who must go and 
take charge. (In Farm journal, 
Dec. 1955, p. 129) Appl. author: 
Ranald S. West. © 26Nov55; 
KK11328U. 

When you are the one who must know 
what to do. (In The Saturday 
evening post, Peb. 11, 1956, p. 72) 
Appl. author; Ranald S. West. 
© HPeb56; KK114003. 

CLARK MANUFACTURING CO. 

Card-A-Door, greeting card holder. 
12 cards. Label. Appl. author: 
William Torrance. © Elizabeth M. 
Clark d.b.a. Clark Manufacturing 
Co.; 28Nov55; KKH3069. 

CLAYTON (A. C.) PRINT. CO. © 

Walk-Over. Shoe carton wrap. La- 
bel. © I8jun56; KK11751j.8. 



CLBAN-AIR PRODUCTS CO. © 

Rose bouquet; long lasting, sweetens 
and freshens air in your car ... 
Fragrant Flower. Novelty deodor- 
izing pad. Poster. © lkOct55; 
KK116822. 

CLEARY SALES <3c SERVICE. © 

Notice bird lovers. C bird feeder. 
(In The New York times, Jan. 29, 
1956, P.X39) Appl. author: Ray 
Cleary. © 29Jan56; KK11371+5. 

CLEMMER, JOHN S. 4 DAVID P. GILDING 
d.b.a. CLEMMER-GILDING. SEE 
Clemmer-Gildlng. 

CLEMMER-GILDING. 

Sierra junior gardener for the young 
at heart. Contains seeds, tools, 
pots, soil ... Label. © John S. 
Clemmer & David F. Gilding d.b.a. 
Clemmer-Gllding; 13Feb56; KKlllj.651. 

CLEMSON BROS., INC. © 

Use the right blade for every Job. 
Clemson wall chart. Saw blades. 
Appl. author: De Witt Vander 
Voort. © lDec55; KK11370ij.. 

CLEVELAND, HOWARD L. & TERRY P. BORN, 
owners, NU-LIFE PRODUCTS. SEE Nu- 
Life Products. 

CLEVELAND PRUIT JUICE CO., INC. © 
It's the berries, delightful blue- 
berry par. fait ice cream. Pints; 
l/2 gallons. Label. Appl. au- 
thor: Donald E. Walker, ©on word 
& style; 7May56; KKH63I4.9. 

CLEVELAND WELDING DIVISION, AMERICAN 
MACHINE & FOUNDRY CO. SEE American 
Machine & Foundry Co. 

CLIPPER BELT LACER CO. © 

Clipper belt lacing equipment for 
better belt Joints. Form no.90. 
Folder. Appl. author: Frank G. 
Siebee. © 29Dec55; KKII3O57. 
Clipper no. 25 tape lacing equipment. 
Form no. 91. Fclder. Appl. au- 
thor: Frank G. Siebee. © 30Dec55; 
KKH3I5O. 

CLOR0X CHEMICAL CO. © 

Clorox-clean linens are extra fresh 
and clean, even when dried indoors. 
Household bleach & disinfectant. 
(In San Francisco call-bulletin, 
Jan. 5, I956, P.3J4.) Appl. au- 
thor: Honig-Cooper Co. © 5Jan56; 
KK11U614*. 

Clorox-clean linens look so lovely 
and they protect health. House- 
hold bleach k disinfectant. (In 
San Francisco call-bulletin, 
Nov. 17, 1955, p.19) Appl. au- 
thor: Honig-Cooper Co. 
© 17Nov55; KK114647. 

Dominant Clorox advertising boosts 
the selling power of Clorox dis- 
plays. Household bleach & disin- 
fectant. (In Progressive grocer, 
Jan. I956, p. 96) Appl. author: 
Honig-Cooper Co. © Uan56; 
KK115650. 

Fine linens deserve Clorox-care for 
extra whiteness and safety. 
Household bleach & disinfectant. 
(In San Francisco call-bulletin, 
Dec. 15, 1955, p. 15) Appl. au- 
thor: Honig-Cooper Co. © 15Dec55; 
KKHl+6^5. 

Here's a new, easy way to restore 
age-yellowed nylon to snowy-white- 
ness. It's a Clorox exclusive. 
Household bleach & disinfectant. 
(In San Francisco call-bulletin, 
Mar. 8, 1956, p. 17) Appl. au- 
thor: Honig-Cooper Co. © 8MarS6; 
KK116851. 



I always depend on Clorox for a 
whiter, safer wash. Household 
bleach & disinfectant. (In San 
Francisco call-bulletin, Jan. 19, 
1956, p. 12) Appl. author: Honig- 
Cooper Co. © 19Jan56; KKlll+61;3. 

I'm so proud of my guest linens, 
they're Clorox-clean. Household 
bleach & disinfectant. (In San 
Francisco call-bulletin, Dec. 1, 

1955. P«26) Appl. author: Honig- 
Cooper Co. © lDec55; KKHI4.6I16. 

It pays to feature Clorox in all 
sizes for all of your customers' 
needs. Household bleach & dis- 
infectant. (In Progressive 
grocer, Feb. 1956, p.l6i|) Appl. 
author: Honig-Cooper Co. © lFebS6: 
KK116854. 

Now's the time to tie in, cash in 
with giant Clorox nylon-rayon cam- 
paign. Household bleach & disin- 
fectant. (In Progressive grocer. 
Mar. 1956, P.I3I1-I35) Appl. au- 
thor: Honig-Cooper Co. © War56; 
KKH6853. 

Ther« Is a difference in bleaches. 
Clorox Is ultra-refined, extra 
gentle. (In San Francisco call- 
bulletin, Feb. 2, I956, p.ll+) 
Appl. author: Honig-Cooper Co. 
© 2Feb56; KK1114.61+2. 

Ultra-refined Clorox Is so gentle 
you can use it on nylon and rayon 
the same as on cotton and linen. 
[Woman holding blouse] Household 
bleach & disinfectant. (In San 
Francisco call-bulletin, Mar. 22, 

1956, p. 16) Appl. author: Honig- 
Cooper Co. © 22Mar56; KKH6852. 

Ultra-refined Clorox is so gentle 
you can use it on nylon and rayon 
the same as on cotton and linen. 
[Woman with bobbed hair holding 
slip; pink, b&w ad] Household 
bleach and disinfectant. (In San 
Francisoo call-bulletin, Peb. 23, 
I956, p. 16) Appl. author: Honig- 
Cooper Co. © 23Feb56; KKH68I+9. 

Ultra-refined Clorox is so gentle 
you can use it on nylon and rayon 
the same as on cotton and linen. 
[Woman with long hair holding 
petti-coat; green, b&w ad] House- 
hold bleach & disinfectant. (In 
San Francisco call-bulletin, 
Mar. 1, I956, p. 16) Appl. au- 
thor: Honig-Cooper Co. © Blar56; 
KKH685O. 

Well-stocked Clorox shelves mean 
more sales. Household bleach & 
disinfectant. (In Progressive 
grocer, Nov. 1955, p. 97) Appl. 
author: Honig-Cooper Co. © 1Nov55; 
KK1114.614.8. 

The white line is the Clorox line. 
Contents 1 quart. Liquid clean- 
ing, bleaching & washing compound. 
Label. Appl. author: W. J. Roth. 
© HJan56; KKHU58I4.. 

Why the holiday season means extra 
Clorox sales. Household bleach & 
disinfectant. (In Progressive 
grocer, Dec. 1955, p.19) Appl. 
author: Honig-Cooper Co. © lDec55; 
KKIII16I4.9. 

You can bleach nylon and rayon with 
gentle ultra-refined Clorox the 
same way you do cotton and linen. 
Household bleach & disinfectant. 
(In San Francisco call-bulletin, 
Apr. 12, 1956, p. 18) Appl. au- 
thor: Honig-Cooper Co. © 12Apr56; 
KKH6855. 

COATS & BURCHARD CO. © 

Property dollars today and tomorrow. 
Annual Revision Service. Folder. 
Appl. author: Edward F. Zeisig. 
© 25May56; KKH7139. 



1956 



CURRENT REGISTRATIONS 



19 



COATS & CLARK, INC. © 

Bluejean3 and dungaree zipper. 
Crown trouble-free. ART. P.17. 
Sheet. © 3Jan55 (in notice: 
1954); KK113568. 
Dress placket zipper. Crown 

trouble-free. ART P. 12. Sheet. 
© 3 Jan 55 (in notice: 1954); 
KK113571. 
Jacket zipper; heavy. Crown trouble- 
free. ART P. 15. Sheet. 
© 3Jan55 (in notice: 1954); 
KK113570. 
Jacket zipper; lightweight. Crown 
trouble-free. ART P.13. Sheet. 
© 3Jan55 (in notice: 1954); 

KK113567* 
Neck opening zipper. Crown trouble- 
free. ART P. 11. Sheet. 

© 3Jan55 (in notice: 1954); 

KKII3566. 
Skirt zipper, also shorts and 

slacks. Crown trouble-free. 

ART. F.Ik- Sheet. © 3Jan55 (in 

notice: 1954); KK113572. 
Trouser zipper. Crown trouble-free. 

ART P. 16. Sheet. © 3Jan55 (in 

notice: 1954); KKH3569. 

COCA-COLA CO. © 

Almost everyone appreciates the best. 
Santa Claus holding bottle. Soft 
drink. ( In The Richmond news 
leader, Dec. 13, 1955, P.l6) 
Appl. author: D'Arcy Advertising 
Co. © 13Dec55; KKII4752. 

Almost everyone appreciates the 

best. Santa Claus holding bottle. 
Soft drink. Poster. Appl. au- 
thor: D'Arcy Advertising Co. 
© lDec55; KKH3096. 

America's preferred taste, the gen- 
uine taste of Coca-Cola. Boy with 
bottle. Soft drink. (In The 
Cedartown standard, Jan. 3, 1956, 
p. 5) Appl. author: D'Arcy Ad- 
vertising Co. © 3Jan56; KKH6137. 

The best of taste for valentine. 
Valentine tray. Soft drink. (In 
The Tri-citie3 daily, Feb. 8, 
1956, p. 8) Appl. author: D'Arcy 
Advertising Co. © 8Peb56; 
KKH6I4O. 

Coke in 3 convenient sizes. Girl 
standing in letter C of word Coke. 
Soft drink. (In The Bay City 
times, Sept. 15, 1955, p.36) 
Appl. author; D'Arcy Advertising 
Co. © l5Sep55; KKII4744. 

Coke, its real great taste puts you 
at your sparkling best. [B & W 
ad; smiling young people with 
Cokes] Carbonated beverage. (In 
Scholastic roto, Apr. 195°, P»3) 
Appl. author: McCann Erickson, 
Inc. © lApr56; KKH7283. 

Coke, Its real great taste puts you 
at your sparkling best. Guests 
notice the difference. cColor ad; 
young couples with Cokes; 7 scenes:: 
Carbonated beverage. Appl. au- 
thor: McCann Erickson, Inc. 
© H|Apr56; KK117282. 

Enjoy the quality taste of Coca- 
Cola. Girl with bottle of Coke. 
Soft drink. (In Rome news-trib- 
une, Jan. 17, I956, p. 7) Appl. 
author: D'Arcy Advertising Co. 
© 17Jan56; KKH6138. 

Even the bubbles taste better. Boy 
& bottle. Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © lApr56; KKH6782. 

Even the bubbles taste better. Boy 
with bottle. Soft drink. (In 
Life, Mar. 26, I956, p. 4 of cover) 
Appl. author: D'Arcy Advertising 
Co. © 22Mar56; KK115522. 



50 million times a day ... There's 
nothing like a Coke. Girl lean- 
ing on letter C; king-size. Soft 
drink. (In Times union, Albany, 
Nov. 23, 1955, P. 19) Appl. au- 
thor: D'Arcy Advertising Co. 
© 23Nov55; KKII4748. 

50 million times a day ... There's 
nothing like a Coke. Tennis girl 
leaning on letter K. Soft drink. 
(In Los Angeles tribune, Sept. 16, 
1955, P»4) Appl. author: D'Arcy 
Advertising Co. © l6Sep55; 
KK114745. 

50 million times a day ... There's 
nothing like a Coke. Young house- 
wife. Soft drink. (In Daily 
leader-times, Aug. 8, 1955, P«4) 
Appl. author: D'Arcy Advertising 
Co. © 8Aug55; KKII474I. 

50 million times a day ... There's 
nothing like a Coke, Young man 
sitting on letters of Coke. Soft 
drink. (In Michigan chronicle, 
June 4, 1955, P«10) Appl. au- 
thor: D'Arcy Advertising Co, 
© 4Jun55; KKII4759. 

For outdoor living at its brightest. 
Coke In a cooler, ice-cold. Boy 
and girl on picnic. Soft drink. 
(In The Daily monitor leader, 
May 25, 1955, p. 8) Appl. author: 
D'Arcy Advertising Co. © 25May55; 
KK114737. 

For outdoor living at its brightest, 
take along ice-cold Coke ... 
Caddy cooler. Soft drink. (In 
Port Huron times herald, July 5, 
1955, P« 2 ) Appl. author: D'Arcy 
Advertising Co. © SJul55; 
KKH474O. 

Friendliest drink on earth. Drink 
Coca-Cola. Couple & glasses. 
Poster. Appl. author: D'Arcy Ad- 
vertising Co. © lPeb56; KKH4239. 

Halloween, treat 'em right with 
Coke. Halloween; pumpkin cfilled 
with Cokesa Soft drink. ( In 
Watsonvllle register-pajaronian, 
Oct. 26, 1955, P. 12) Appl. au- 
thor: D'Arcy Advertising Co. 
© 26oct55 (in notice: 1954); 
KKII4746. 

Here is the distinctive quality of 
Coca-Cola. The friendliest drink 
on earth. Boy & girl in sweaters; 
bubbles. (In Look, Jan. 10, I956, 
p. 30) Appl. author: D'Arcy Ad- 
vertising Co. © 27Dec55 (in 
notice: 1956); KKH337I. 

Holidays coming, you'll need plenty 
of Coke. Group on floor. Soft 
drink. (In The Richmond news 
leader, Dec. 6, 1955, P.20) 
Appl. author: D'Arcy Advertising 
Co. © 6Dec55; KKII4750. 

In all this big, wide thirsty world, 
there's nothing like that great 
taste of Coke. [Color ad; two 
boys relaxing on grass with sodas] 
Appl. author: McCann Erickson, Inc. 
© 25May56; KKH7284. 

King-size, standard-size, there's 
nothing like a Coke for quality, 
convenience. Picnic basket. 
Soft drink. (In Oxnard press- 
courier, Nov. 10, 1955, p. 18) 
Appl. author: D'Arcy Advertising 
Co. © ION0V55; KKII4747. 

Love that Coke. Girl in pajamas. 
Soft drink. Poster. Appl. au- 
thor: D'Arcy Advertising Co. 
© Uan56 (in notice: 1955); 
KK113377. 

Now, enjoy the taste you prefer in 
3 convenient sizes. 3 panels; 
3 size bottles. Soft drink. (In 
The Bay City times, Aug. 18, 1955, 
p. 8) Appl. author: D'Arcy Adver- 
tising Co. © l8Aug55; KK114742. 



Now in 2 new sizes. Two new sizes 
[shown in bottles] Soft drink. 
Poster. Appl. author: D'Arcy 
Advertising Co. © Uul55; 
KKII4O78. 

The one drink your holiday guests 
will welcome, Coca-Cola. Woman 
at table. Soft drink. (In The 
St. Augustine record, Dec. 29, 
1955, P«5) Appl. author: D'Arcy 
Advertising Co, © 29Dec55; 
KKll4754« 

Puts you at your sparkling best, 
[Record party] dance couple. 
Carbonated beverage. Poster. 
Appl. author: McCann Erickson, Inc. 
© Uun56; KKH6780. 

Puts you at your sparkling best. 
Teenage threesome. Carbonated 
beverage. Poster. Appl. author: 
McCann Erickson, Inc. © lMay56; 
KKH678I0 

Quality, now in king-size, too, for 
Joliet area only. Hand opening 
bottle of Coke. Soft drink. (In 
Herald-news, Joliet, 111., May 12, 
1955, P. 19) Appl. author; D'Arcy 
Advertising Co. © 12May55; 
KK114736. 

Refreshing gift idea, portable cool- 
er for Christmas, plastic cooler, 
Christmas. Soft drink. (In 
Alexandria daily town talk, Dec. 8, 
1955, P. 16) Appl. author: D'Arcy 
Advertising Co, © 8Dec55; 
KK114751. 

Refreshing point. Tennis, girl. 

Soft drink. (In Birmingham world, 
May 27, 1955, p. 7) Appl. author: 
D'Arcy Advertising Co. © 27May55; 
KKII4738. 

Refreshing secret. Three girls. 
Soft drink. (In Michigan chron- 
icle, Feb. 26, 1955, p.17) Appl. 
author: D'Arcy Advertising Co. 
© 26Peb55; KK114755* 

Santa Barbara's favorite time of 
day, the pause that refreshes, 
with ice-cold Coca-Cola. Girl in 
modern chair. Soft drink. (In 
Santa Barbara news-press, Nov. 30, 

1955, p.A-11) Appl. author: 
D'Arcy Advertising Co. © 30Nov55; 
KKII4749. 

So wonderfully wholesome, pure, 
refreshing ... Tne friendliest 
drink on earth. Boy and girl, 
crossed straws. (In Life, Jan. 30, 

1956, p. 4 of cover) Appl. au- 
thor: D'Arcy Advertising Co. 

© 26Jan56; KKH3727. 

The taste you prefer in 3 convenient 
sizes. Three bottles. Soft 
drink. (In The Bay City times, 
Sept. 8, 1955, p. 12) Appl. au- 
thor: D'Arcy Advertising Co. 
© 8Sep55; KK114743. 

The taste your friends like best, 
the taste of pure, wholesome 
Coca-Cola ... Group on floor. 
Soft drink. (In Chicago daily 
sun-times, Dec. 14, 1955, p. 25) 
Appl. author; D'Arcy Advertising 
Co. © UjDec55; KK114753. 

That great taste of Coke makes life 
more fun, gives a bright little 
lift to everyone, for extra re- 
freshment, extra zest, Coca-Cola 
puts you at your sparkling best. 
Carbonated beverage. (In The 
American weekly, May 27, 195&, 
p. 28) Appl. author: McCann 
Erickson, Inc. © 27May56; 
KK117281. 

There '8 no substitute for good 
taste. Hand pouring Coke. Soft 
drink. (In Independence dally 
reporter, Jan. 18, I956, p. 4) 
Appl. author: D'Arcy Advertising 
Co. © l8jan56; KK116139* 



20 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



COCA-COLA CO. © Cont'd. 

There's nothing like a Coke. Now, 
king size, too. King [size] an- 
nouncement. Soft drink. Poster. 
Appl. author: D'Arcy Advertising 
Co. © lAug55; KKllii.079. 

This is the taste that's uniquely 
different. The friendliest drink 
on earth. Party group. Soft 
drink. (In Life, Feb. 27, 1956, 
p.l+ of cover) Appl. author: 
D'Arcy Advertising Co. © 23FebS6; 
KKII488I. 

Vive la difference. Drink Coca- 
Cola. The Frenchman. Soft drink. 
Poster. Appl. author: D'Arcy Ad- 
vertising Co. © lMar56; KKII5398. 

COFFMAN (R. G. ) CO., INC. © 

Coffman aluminum columns and railing 
material. Mar. I956. Form I55. 
Folder. Appl. author: Frank 
Hermesdorf. © 25Mar56; KK115332. 

Coffman aluminum screen door grilles; 
adjustable. Nov. 1955* Form li+6. 
Sheet. Appl. author: Frank Her- 
mesdorf. © l8Nov<?5; KKH3388. 

Coffman ornamental iron, stock 
length, sectional railings for 
porches & steps. Jan. 1956. 
Form 205. Folder. Appl. author: 
Frank Hermesdorf. © 6Jan56; 
KK113391. 

Coffman steel bearing plates hold 
wood posts dry. Oct. 1955. Form 
139. Sheet. Appl. author: Prank 
Hermesdorf. © 50ct55; KKII3387. 

Full-fashioned Coffman ornamental 
iron screen door grilles, adjust- 
able ... Dec. 1955. Form llij.. 
Sheet. Appl. author: Frank Her- 
mesdorf. © l8Dec55; KK113390. 

In3ide, outside, hl-light your home 
with Coffman ornamental iron ... 
Dec. 1955. Form 100. Folder. 
Appl. author: Frank Hermesdorf. 
© 30Dec55; KKII3386. 

Ornamental aluminum, by Coffman. 
Made-to-order aluminum railings 
with exclusive extrusions. Form 
I5I+. Sheet. Appl. author: JVank 
Hermesdorf. © lMar56; KKllI+767. 

Ornamental iron grilles, by Coffman. 
Non-adjustable screen door grilles. 
Jan. 1956. Form 120. Sheet. 
Appl. author: Frank Hermesdorf. 
© UJan56; KKII3389. 

Wrought Iron decorator furniture 
legs with new self-adjusting fur- 
niture glide. Form 1^2. Sheet. 
Appl. author: Prank Hermesdorf. 
© 10Apr56; KKII6069. 

COLE OF CALIFORNIA. © 

Ancient Sgypt comes to life in the 
Egyptian swimsult collection, by 
Cole of California. (In Life, 
May 21, I956, p.91) Appl. au- 
thor: Doyle Dane Bernbach. 
© 21May56; KKII6992. 

And keep an eye open for Cole's 
exciting misses' promotions ... 
Clothing. (In Women's wear daily, 
Jan. k, 1956, p. 17) Appl. au- 
thor; Doyle Dane Bernbach, Inc. 
© l;Jan56; KK113352. 

By Dior for Cole of California. 
Swimsuits. (In Vogue, May 1, 
1956, p. 53) Appl. author: Doyle 
Dane Bernbach, Inc. © lMay56; 
KK116993. 

Don't look now, but they've dis- 
covered our Cole Juniors of Cali- 
fornia. Swimsuits. (In Charm, 
May I956, p.l+U) Appl. author: 
Doyle Dane Bernbach, Inc. 
© lMay56; KKH6685. 

He's bubbling with excitement about 
you in Cole blue. Swimsuits. (In 
Harper's bazaar, May 2, 1955, p. 22;) 
Appl. author: Doyle Dane Bernbach, 
Inc. ©2May55; KKII5992. 



I'm taking a Cole Junior. Me, too. 
Clothing. (In Women's wear dally 
Jan. k, 1956, p. 15) Appl. au- 
thor: Doyle Dane Bernbach, mc. 
© l|Jan56; KK113353. 

The sign of the August sun brings 
unexpected swimsult sales with 
Cole's new Indian Summer collec- 
tion. (In Women's wear daily, 
June 13, 1956, P.I4.2) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 13Jun56; KK11762i».. 

A swimsult sale In every copy when 
Life sells Cole of California. 
(In Women's wear dally, Feb. 29, 
1956, p. 5) Appl. author: Doyle 
Dane Bernbach, Inc. © 29Feb56; 
KK115188. 

They want to wear 'em home. Their 
new swimsuits, by Cole ... (In 
Women's wear daily, Feb. 8, I956, 
p.llU Appl. author: Doyle Dane 
Bernbach, Inc. © 8Feb56; KKIII4.322. 

This is why I'll buy a Cole Indian 
Summer swimsult. (In Women's 
wear dally, May 29, 1956, p. 33) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 29May56; KK117625. 

COLEMAN, P. J. 

Automatic oven operation. Fire- 
stone's Set Without Fret system 
on Supreme models. Label. 
© Paul J. Coleman; 22Nov55; 
KKII3276. 

It's as easy as A B C. Cooking 
ranges & timers. Label. 
© Paul J. Coleman; 2l^ov55; 
KKH3632. 

COLGATE-PALMOLIVE CO. © 

Now, AJax has a new bleach plus a 
special brlghtener. Cleanser. 
(In Puck, the comic weekly (New 
York journal American), Jan. 8, 
I956, section 2, p.l) Appl. au- 
thor: Bryan Houston, Inc. 
© 8Jan56; KK113162. 

Only AJax with foaming action cleans 
so quick, polishes so bright, 
works so easy. (In The Cincinnati 
enquirer. Apr. 8, 1956, comic sec- 
tion, p. 4) Appl. author: Bryan 
Houston, Inc. © 8Apr56; KKII607O. 

Only AJax with foaming action cleans 
so quick, polishes so bright, 
works so easy. ( In The Washington 
post & times herald, Apr. 29, 
1956, comic section, p. 3) Appl. 
author: Bryan Houston, Inc. 
©29Apr56; KKII6539. 

COLIN HALL CLOTHES, LTD. © 

Ben venuto, our new Petrocelli 

suits have arrived. Men's cloth- 
ing. Card. Appl. author: Will 
Kaplan Advertising. © 6Jan^6; 
KK113228. 

COLLAMATIC CORP. © 

The new scene in the modern office. 
Electric collating machine. (In 
The Office, June I956, p. 133) 
© Uun56; KK117272. 

Something new, an inexpensive 
printer's model collator, elec- 
trically powered. (In Offset 
duplicator review, May 1956, p.1+5 ) 
© 15May56; KK1171+12. 

COLUMBIA HAT CO. © 

C sportswear. Label. 
KK116672. 



© 10Mar56; 



COLUMBIA WAX CO. © 

Columbia SafeGuard, for safer, long- 
er lasting, better looking floors, 
the no-wax, emulsion type, floor 
polish. Label. Appl. author: 
James De Santis. © l6Feb56; 
KK111;207. 

She can tell you about floor safety. 
Sensational, new Columbia Safe- 



Guard, the no-wax, emulsion type, 
floor polish, is 9 ways better. 
Mail folder. Appl. author: James 
De Santis. © HFeb56; KK111;206. 

COLUMBIAN ENAMELING 4 STAMPING CO. 
Fine-Line roaster. Label. Appl. 
author: R. M. Cronln. © Columbian 
Enameling & Stamping Co., Inc.; 
7May56; KK117002. 

COLUMBUS SHOW CASE CO. © 

Columbus sales-master wall mer- 
chandising units; door assemblies. 
Bulletin no.2000-D. Sheet. 
Appl. author: Jeremiah C. Mont- 
gomery. © lMar56; KKlll|930. 
Columbus sales-master wall mer- 
chandising units; inserts. Bul- 
letin no.2100-IN. Sheet. Appl. 
author: Jeremiah C. Montgomery. 
© lMar56; KKlll;929. 

Columbus wall merchandising units 
with assemblies. Bulletin no. 
2100-A. Sheet. Appl. author: 
Jeremiah C. Montgomery. © lMar56; 
KK114931. 

Columbus wall merchandising units 
with assemblies. Bulletin no. 
2200-A. Sheet. Appl. author: 
Jeremiah C. Montgomery. © lMar56; 
KKIII1927. 

Features, Columbus prescription 

preparation unit model 2700. Bul- 
letin no. 2700. Sheet. Appl. au- 
thor: Jeremiah C. Montgomery. 
© lMar56; KK11U928. 

New, sleek, stunning Columbus Kings- 
ton cases. Bulletin no.K-ll|00. 
Folder. Appl. author: Jeremiah 
C. Montgomery. © lFeb56; KKllij280. 

A totally new concept in bakery dis- 
play cases. Bulletin no.M-l^OO. 
Folder. Appl. author: Jeremiah 
C. Montgomery. © lFeb56; KKlllj.279. 

COMAR INDUSTRIES, INC. © 

Dear Friend: This letter offers you 
the most astounding results you 
have ever achieved in your lawn 
and garden or more than your money 
back. Fertldyne. plant growth 
stimulator, [j. p. © Uun56; 
KK117078. 

If you used 1000 lbs. of manure In 
your garden, you couldn't get all 
these results one pound of Fer- 
tldyne can give you. Garden 
products. Folder. © Uun56; 
KKH707I. 

Look at the advantages you enjoy by 
using fast-acting, money-saving 
Comar garden concentrates. Folder. 
© 5Mar56; KKlll+9lU. 

Look at the advantages you enjoy by 
using fast-acting, money-saving 
Comar garden concentrates. Sheet. 
© 5Mar56; KKII6359. 

Now you can grow king size flowers 
in virtually any soil. Garden 
products. Sheet. © Uun56; 
KKH7072. 

This extra added flower gift to 
induce you to try Comar' s lawn 
and garden products. Folder. 
© Uun56; KK117079. 

Why pay $2 for a 10^ dustcloth? 
Sill-Cloth instant silicone dip 
concentrate. (In The Grand Rapids 
herald, Jan. 22, I956, p. 12) 
© 22jan"j6; KKH3699. 

COMET RICE MILLS. © 

Comet, pre-fluffed, long grain, rice. 
[Fried chicken, tomatoes, green 
peppers on plate with rice] 1 lb. 
8 oz. net weight. Label. 
© 15Mar56; KKH5305. 
Comet, pre-fluffed, long grain, rice. 
Olives. 1 lb. 8 oz. net weight. 
Label. © l-jMar 1 ^; KKH530U. 



1956 



CURRENT REGISTRATIONS 



21 



Comet, pre-fluffed, long grain, 
rice. String beans. 1 lb. 8 oz. 
net weight. Label. © 15Mar56; 
KKII5305. 

COMMERCIAL SOLVENTS CORP. © 

Q: How can you prevent this from 
happening to your engine? A: 
Drain out tired anti-freeze every 
year. Polder. Appl. author: 
Puller & Smith & Ross, Inc. 
© 15Feb56; KKIIU295. 

COMMONWEALTH EDISON CO. © 

I cook for you electrically for 
pennies a day, says Little Bill, 
your electric friend. Electricity 
and public utility services. (In 
Chicago daily tribune, Jan. lo, 
1956, pt.l, p. 11+) Appl. author: 
Leo Burnett Co., Inc. © l8jan56; 
KK113U77- 
Keep cool electrically for pennies. 
Little Bill. Electrical service. 
Poster. Appl. author: Leo 
Burnett Co., Inc. © Uun56; 
KK117718. 

COMMONWEALTH OF PUERTO RICO. SEE 
Puerto Rico. 

COMMONWEALTH SHOE & LEATHER CO. © 
And there you are in famous Bos- 
tonian Cordovans. Riding trophy, 
full page, B&W. (In Life, 
Oct. 10, I955, p.3U) Appl. au- 
thor: Poote, Cone & Belding. 
© 60ct55; KKII55I+O. 

And there you are in famous Bostoni- 
an Footsavers. No.lj.O33 Fairfield 
Moc-Blucher Lo Slope ... (In 
Life, Mar. 19, 1956, p.l8) Appl. 
author: Foote, Cone & Belding. 
© l5Mar56; KKLI63IJ.I. 

And there you are in famous Bos- 
tonian Lo-Slopes. Airplane sit- 
uation. (In Life, Mar. 26, 1956, 
P.I4.) Appl. author: Poote, Cone & 
Belding. © 22Mar56; KKH55I+6. 

COMMUNITY BUILDERS, INC. © 

Homeowner's remodeling reward. (In 
Chicago daily tribune, Jan. 13, 
1956, pt.l, p.l5) Appl. author: 
Robert W. Kendler. © 13Jan56; 
KK113369. 

Now, first time ever offered, bed- 
room-bath addition for the price 
of the bedroom alone. Home re- 
modeling. (In Chicago daily 
tribune, May 2, 1956, pt.2, p.5F) 
Appl. author: Robert W. Kendler. 
© 2May56; KKll61j.29. 

Rain on the roof may bring floods 
in the basement. Home remodeling. 
(In Chicago daily tribune, 
Apr. 25, 1956) Appl. author: 
Robert W. Kendler. © 25Apr56; 
KK1161+28. 

COMPANION SELLING INSTITUTE. 

A guide to Companion Selling and 
self-service. No.l. I956. Pold- 
er. © Jerome Meyer d.b.a. Com- 
panion Selling Institute; 20Apr56; 
KKH6656. 

COMSTOCK POODS, INC. © 

Comstock apple pie mix. Net weight 
1 lb. 8 oz. Label. © l6Jun55; 
KK113773. 

Comstock blueberry pie mix. Con- 
tents 1 lb. 1+ oz. Label. 
© lPeb53; KK113766. 

Comstock cherry pie mix. Contents 
1 lb. 5 oz. Label. © 1Nov52; 
KKH3768. 

Comstock fancy apple sauce. Con- 
tents 1 lb. 1 oz. Label. 
© 31Dec51; KKII3769. 

Comstock mincemeat pie mix. Con- 
tents 1 lb. 6 oz. Label. 
© 19N0V5I;; KK113772. 



Comstock peach pie mix. Contents 
1 lb. 5 oz. Label. © lAprSk: 
KKII3767. 

Comstock pineapple pie mix. Con- 
tents 1 lb. 5 oz. Label. 
© 12Sep55; KK113770. 

Comstock pumpkin pie mix. Contents 
1 lb. 5 oz. Label. © lNov5l+; 
KKH376I1.. 

Comstock squash pie mix. Contents 
1 lb. 5 oz. Label. © 1Nov55; 
KKH3765. 

Comstock strawberry pie mix. Con- 
tents 1 lb. 5 oz » Label. 
© 22Jul55; KK113771. 

C0N-FERR0 PAINT & VARNISH DIVISION, 
VALSPAR CORP. SEE Valspar Corp. 

CONGOLEUM-NAIRN, INC. © 

5 new decorator color themes in 
this famous inlaid linoleum, by 
Gold Seal. Gold Seal Sequin in- 
laid linoleum. (In Better homes 
& gardens, Jan. I956, p. 37) 
Appl. author: Marjorie Greenbaum. 
© Uan56; KKH3363. 

Gold Seal opens your door to limit- 
less luxury; Nairon Custom, the 
new, exclusive plastic floor. 
(Gold Seal, Nairon Custom plastic 
tile) (in Better homes & Rardens. 
Mar. 1956, p.Itf) Appl. author: 
Marjorie Greenbaum. © lMar%- 
KKlUj.762. -uiarso., 

The miracle of plastics at a low, 
low cost. New Gold Seal Congo- 
leum ... Floor covering. Appl. 
author: Albert White. © 29May56; 
KKH7058. 

Name this new inlaid linoleum de- 
sign, decorator styled, by Gold 
Seal. $10,750 prize contest. 
cFour patterns j Floor coverings. 
(In Better homes & gardens, May 
1956, p. 229) Appl. author: Al- 
bert S. White. © lMay56; 
KK116521. 

Name this new inlaid linoleum de- 
sign, decorator styled, by Gold 
Seal. $10,750 prize contest. 
cSix patternsa Floor covering. 
Appl. author; Albert S. White. 
© 30Apr56; KK116532. 

New colors, new patterns in Gold 
Seal Congoleum for a new floor in 
minutes. (Gold Seal Congoleum 
enamel-surface floor coverings ) 
Appl. author: Marjorie Greenbaum. 
© lMar56; KKlllj76l. 

CONKEY (H. D.) & CO. 

Field type G for the special draft 
problems of gas conversion burner 
installations. Sheet. Appl. au- 
thor; Kenneth B. Butler & Associ- 
ates. © Field Control Division 
of H. D. Conkey & Co.; lDec55; 
KK113755. 

C0N0LEY, WILLIAM NEAL & ROSS R. IHRIE 
d.b.a. JUG METER CO. SEE jug Meter 
Co. 

CONRAC, INC. © 

Any way you look at it, Fleetwood's 
your best buy. Custom installed 
TV. (In High fidelity magazine, 
Apr. 1956, p.l+O-l+l) Appl. au- 
thor: Edward P. Leech. © lApr56; 
KKII6176. 

Anything TV can do, Fleetwood does 
better. Custom television. (In 
High fidelity magazine, Mar. 1956, 
p. 6-7) Appl. author- Edward P. 
Leech, © lMar56; KK115706. 

CONRAD, ERNEST R. © 

Kleer-Kwik, new - sensational bingo 
cards with auto-magic shutters. 
Game supplies. Sheet. © 5Apr56: 
KK115915. 



CONSOLIDATED CIGAR SALES CO., INC. © 
Alone, and watchful millions wait. 
Dutch Masters. (In New York Sun- 
day news, May 6, I956, p.119) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 6May56; KKII6759. 

Dad would like a day like this 
everyday. Dutch Masters. (In 
Drug topics, Apr. 30, I956, p. 68) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 30Apr56; KKH6758. 

For those last-minute gifts, see 
your tobacco dealer who will be 
open late to serve you. Dutch 
Masters. (In New York post, 
Dec. 22, 1955, p. 17) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© 22Dec55; KKIII4.58O. 

Headed for the ball game? Head for 
Harvesters first. (In Daily news, 
New York, Apr. 2I4., 1956, p. 53) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 2ljApr56; KKH676O. 

Headed for work? Head for Harvest- 
ers first. (In Chicago daily 
tribune, Apr. 17, 195°, section I4., 
p. 5) Appl. author: Erwin, Wasey 
& Co., Inc. © 17Apr56; KKH6763. 

Night watch. Dutch Masters. (In 
Daily news, New York, May 20, 
1956, p. 103) Appl. author: Erwin, 
Wasey & Co., Inc. © 20May56; 
KKH676I. 

Now, a great, new Harvester shape, 
the smart, blunt-end Record Break- 
er. (In Daily news, New York, 
May 22, I956, p. 59) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
©22May56; KKH6762. 

The odds are 5 to 1, you'll sell 
more Harvesters in the new 5-Pack. 
(In The Retail tobacconist, 
June 15, 1956, p. 2 of cover) 
Appl. author: Erwin, Wasey & Co., 
Inc. © l5Jun56; KK117725. 

28 minutes to flight time. Dutch 
Masters. (In Life, Apr. 30, I956, 
p.li+0) Appl. author: Erwin, Wasey 
& Co., Inc. © 26Apr56; KKH6757. 

CONSUMERS' EXCHANGE. 

The vets PX, best buys. Housewares, 
furnishings, toys ... Sheet. 
©Consumers' exchange, solely 
owned by Thomas L. De Mattis; 
l|.Jan56; KKH37IJ.O. 

CONTAINER CORP. OF AMERICA. © 
Alberly, real rich, bulk style, 
black cherry ice cream. Design 
no. I305. One half gallon liquid. 
Paraffined carton. Label. 
© 19Aug55; KKH7537. 

Alberly, real rich, bulk style, 
black raspberry sundae ice cream. 
Design no.1305. One half gallon 
liquid. Paraffined carton. La- 
bel. © 19Aug55; KKH75I4.3. 

Alberly, real rich, bulk style, 
butter pecan ice cream. Design 
no.1305. One half gallon liquid. 
Label. © 19Aug55; KKH75I4.O. 

Alberly, real rich, bulk style, 
chocolate and vanilla ice cream. 
Design no.1305. One half gallon 
liquid. Paraffined carton. La- 
bel. © 19Aug55; KK11751+2. 

Alberly, real rich, bulk style, 

chocolate chip ice cream. Design 
no.1305. One half gallon liquid. 
Paraffined carton. Label. 
© 19Aug55; KKH7535. 

Alberly, real rich, bulk style, 
chocolate fudge sundae ice cream. 
Design no.1305. One half gallon 
liquid. Paraffined carton. Label. 
© 19Aug55; KKH7538. 

Alberly, real rich, bulk style, 
strawberry and vanilla ice cream. 
Design no.1305. One half gallon 
liquid. Paraffined carton. La- 
bel. © 19Aug55; KKH75I+I. 



22 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



CONTAINER CORP. OP AMERICA. © Cont'd. 

Alberly, real rich, bulk atyle, 
strawberry sundae ice cream. De- 
sign no. I505. One half gallon 
liquid. Paraffined carton. La- 
bel. © 19Aug55; KK117539. 

Alberly, real rich, bulk style, 

vanilla ice cream. Design no.1305. 
One half gallon liquid. Paraffin- 
ed carton. Label. © 19Aug55» 
KKII7536. 

CONTINENTAL BAKING CO., INC. © 

The big 3 features are in both kinds 
of Wonder rolls, for frankfurters, 
for hamburgers. (In Buffalo eve- 
ning news, May 2I4., 1956, p.l6) 
Appl. author: Ted Bates Co., Inc. 
© 2l+May56; KKH6883. 
For parties, lunch boxes, after 
school, watching TV, serve 
America's favorite 10^ dessert, 
Hostess, creamed filled, cup cakes. 
(In Life, June 11, I956, p.136) 
Appl. author: Ted Bates Co., Inc. 
© IUU1156; KKH7O69. 

New, miracle white bread, a smash 
hit. Revolutionary, new Staff, 
special diet bread ... (in 
Chicago daily news, Apr. 5, 1956, 
p. 38-39) Appl. author: Ted Bates, 
Inc. © 5Apr56; KKIIS6OI4.. 

No more leather rolls, be a social 
success, serve super-tender County 
Pair rolls for hamburgers and 
frankfurters. (In The Evening 
star, Washington, D. C, May 21*, 
1956, p.A-16) Appl. author; Ted 
Bates Co., Inc. © 24May56: 
KK116882. 

Now, all here can benefit from 

revolutionary new white bread that 
is better in protein for health 
than whole wheat. Daffodil Farm 
enriched bread. ( In New York 
world-telegram & sun, May 23, I956, 
P.2I4.-25) Appl. author: Ted Bates 
Co., Inc. © 23May56; KKH688I. 

Successor to whole wheat bread 
taking town by storm. Daffodil 
Farm wheat bread, (in Bridgeport 
post, Bridgeport, Conn., Apr. 12, 
1956, p. 26) Appl. author; Ted 
•Bates Co., Inc. © 12Apr56; 
KK115872. 

Thousands hail new, higher protein 
to calorie ratio, bread to help 
control weight effectively. [En- 
dorsed by] Eileen Ford & Marilyn 
J. Byrnes. Profile. (In Los 
Angeles herald express, May 31» 
1956. p.E-2) Appl. author: Ted 
Bates Co., Inc. © 31May56; 
KKH697O. 

Thousands hail new higher protein 
to calorie ration bread to help 
control weight effectively. Pro- 
file special formula bread. (In 
Los Angeles herald & express, 
May 22, 1956, p.A-10-A-ll) Appl. 
author: Ted Bates Co., Inc. 
© 22May56; KK1 16880. 

CONTINENTAL DISTILLING CORP. © 

As American as a cigar store Indian, 
Cavalier vodka, the great American 
vodka. (In Detroit free press, 
June 8, 1956, P.I4.6A) Appl. au- 
thor: Max. A. Geller. © 6Jun56; 
KK117551. 
As American as the rodeo, Cavalier 
vodka, the great American vodka. 
(In Philadelphia inquirer) Appl. 
author: Max. A. Geller. © l4May56; 
KKII6393. 

Coming Cavalier, the great American 
vodka, as American as the Fourth 
of July. (In Beverage retailer 
weekly, Feb. 6, 1956) Appl. au- 
thor: Max A. Geller. © 6Feb56; 
KKII3I1.25. 



Dramatically presenting Cavalier 
vodka, the great American vodka, 
as American as the rodeo. (In 
Beverage media, Apr. I956) 
Appl. author: Max A. Geller. 
© Upr56; KK115^83. 

CONTINENTAL FOODS, INC. (S. A.)© 
Continental beef flavor vegetable 
soup with noodles. So pa Continen- 
tal de came y vegetales con 
fideos. Red, yellow, white and 
black, 12 pack display carton. 
Code no. 75-25. Label. © 9Mar56; 
KKII5H9. 
Continental flavor booster and soup 
base, all-purpose, beef flavor. 
Continental base para sopa con- 
dimento para otros platos de came. 
Light brown & white. Code 37^. 

13.6 kgs. net weight. Label. 
© 9Aug55; KK1 15327. 

Continental flavor booster and soup 
base, all-purpose, chicken flavor. 
Continental base para sopa, con- 
dimento para otros platos, de 
polio. Blue & white. Code 373. 

22.7 kgs. net weight. Label. 
© 30Sep55; KKH6O99. 

CONTINENTAL HOMES, INC. © 

The Springbrook series for modern 
living. Packaged homes. Folder. 
Appl. author: James Patrick Mc- 
Sorley. © 13Sep55; KKH3839. 

CONTINENTAL MIDWAY CORP. d.b.a. MID- 
WAY CORP. SEE Midway Corp. 

CONTINENTAL OIL CO. © 

America's finest auto travel guide, 
Touraide ... Conoco oil & gaso- 
line. Booklet cover. Appl. au- 
thor: Benton & Bowles, Inc. 
© Uan56; KKH5968. 

Attention, producers: Profit with 
Adomite, a new concept in hydrau- 
lic fracturing, proved by experi- 
ence. (In World oil, June 1955, 
p. 6O-6I) Appl. author: Benton & 
Bowles, Ino. © Uun55; KKH5966. 

The best behaved containers are 
coated with these Conoco dairy 
waxes made specifically for Pure- 
Pak operations. (In The Milk 
dealer, Apr. I956, p.156) Appl. 
author: Benton & Bowles, Inc. 
© lApr56; KK117288. 

The best there is, for you and your 
car, at the friendliest stop in 
town. Conoco super gasoline and 
motor oil. (In The Denver post. 
May 11, 1955, p. 31) Appl. au- 
thor: Benton & Bowles, Inc. 
© llMay55; KKH38I5. 

Birthplace of better petrochemicals. 
Unique new research center, an- 
other good reason for doing busi- 
ness with Conoco. (In Soap & 
chemical specialties, Oct. 1955> 
p. 10-11) Appl. author: Benton & 
Bowles, Inc. © 10ct55; KKII5288. 

Bring all the beauties into your 
driveway. Conoco super gasoline 
with TCP. Folder. Appl. author: 
Benton & Bowles, Inc. © Uan56; 
KK115594. 

Business grows ... Under the Conoco 
banner you can multiply your pre- 
mium sales with Conoco super gaso- 
line with TCP ... (In National 
petroleum news, Feb. 195&, P»5°" 
51) Appl. author: Benton & 
Bowles, Inc. © lFeb56; KKH5975. 

Conoco H-300, the extender of prof- 
It. Petrochemical. (In Modern 
plastics, Feb. 1956, p. 237) 
Appl. author; Benton & Bowles, Inc. 
© lFeb56; KK115979. 



Conoco rock drill oil virtually 
stops oil fog. (In 1956 mining 
year book, p.I+0) Appl. author- 
Benton & Bowles, Inc. © Uan56- 
KK115967. 

Conoco super gasoline with TCP. Hi, 
neighbor, see me for the super-3. 
(In The Denver post, May 18, 1955» 
p. 1+5) Appl. author: Benton & 
Bowles, Inc. © l8May55; KKH3829. 

Conoco super gasoline with TCP. 
I say: Thank goodness for TCP. 
(In The Wichita beacon, Aug. 17, 
1955f P»3°) Appl. author: Benton 
& Bowles, Ino. © 17Aug55; 
KK11381U. 

Conoco super gasoline with TCP. 
You're missing all the excitement 
of top oar performance ... (In 
The Wichita eagle, Nov. 2, 1955, 
P.17A) Appl. author: Benton & 
Bowles, Inc. © 2Nov55; KKlllji^. 

Cut fluid loss to a minimum, frac- 
ture with Adomite. (In Petroleum 
week, Mar. 30, I956, p.15) Appl. 
author! Benton & Bowles, Inc. 
© 30Mar56; KKH7287. 

Don't you miss out another day on 
the astonishing power benefits of 
Conoco super gasoline with TCP. 
(In The Wichita beacon, Nov. 16, 
1955> P-36) Appl. author: Ben- 
ton & Bowles, Inc. © l6Nov55; 
KKllljij.95. 

For more productive fracturing, 

least fluid loss, specify Adomite. 
(In Oil & gas journal, Jan. 30, 
I956, p. 313) Appl. author: Ben- 
ton & Bowles, Inc. © 3Uan56» 
KKII5592. 

Great news for San Antonio motor- 
ists. Conoco super gasoline with 
TCP; Conoco super motor oil ... 
(In San Antonio light, July 29, 
3-955» p.1+5 ) Appl. author: Ben- 
ton 4 Bowles, Inc. © 29Jul55; 
KKH3826. 

Have you tried Conoco H-3U as a 
secondary plasticizer for poly- 
vinyl chloride formulations? 
[B & W ad] Petrochemicals. (In 
Oil, paint & drug reporter, 
Nov. 7, 1955, p. 32) Appl. author: 
Benton & Bowles, Inc. © 7Nov55; 
KKlli+498. 

Have you tried Conoco H-3I4.O as a 
secondary plasticizer for poly- 
vinyl chloride formulations? 
[Color ad] (In Modern plastics, 
Nov. 1955, p. 20) Appl. author: 
Benton & Bowles, Inc. © 1Nov55; 
KKlll+500. 

Have you tried Conoco H-3I4.O as a 
secondary plasticizer for poly- 
vinyl chloride formulations? (In 
Modern plastics, Sept. 1955, p. 16) 
Appl. author: Benton & Bowles, 
Inc. © lSep55; KK113825. 

Here she comes, Conoco 's newspaper 
salute to America's wonderful new 
'56 cars. Conoco super gasoline 
with TCP; Conoco super motor oil. 
Folder. Appl. author: Benton & 
Bowles, Inc. © Uan56; KKH5596. 

If you've lost your heart to a new 
Buick, Cadillac, Chevrolet, Chrys- 
ler, it's great to know Conooo 
super gasoline with TCP is made- 
to-order ... (In The Lincoln star, 
Jan. 11, I956, p. 17) Appl. au- 
thor: Benton Si Bowles, Ino. 
© HJan56; KKII559O. 

If you've lost your heart to a new 
Clipper, De Soto, Dodge, here's 
wonderful news, Conoco super gaso- 
line with TCP is made-to-order ... 
(In The Lincoln star, Jan. 25, 
1956, P» 13) Appl. author: Benton 
& Bowles, Inc. © 25Jan56; 
KKII597I. 



1956 



CURRENT REGISTRATIONS 



23 



If you've lost your heart to a new 
Ford Thunderbird, Hudson, Imperial, 
here's wonderful news, Conoco super 
gasoline with TCP Is made-to-order 
... (In Omaha world-herald, 
Feb. 8, 1956, P. 10) Appl. au- 
thor: Benton & Bowles, Inc. 
© 8Feb56; KKH7297. 

If you've lost your heart to a new 
Lincoln - Mercury - Nash. Conoco 
super gasoline with TCP; Conoco 
super motor oil. (In Omaha world- 
herald, Feb. 21, I956, p. 11) 
Appl. author: Benton & Bowles, 
Inc. © 21Feb56; KKII596I4.. 

If you've lost your heart to a new 
Oldsmoblle, Packard, Plymouth, 
here's wonderful news, Conoco 
super gasoline with TCP is made- 
to-order ... (In Evening world- 
herald, Omaha, Mar. 7, I956, p.17) 
Appl. author: Benton & Bowles, 
Inc. ©7Mar56; KK116228. 

If you've lost your heart to a new 
Pontiac, Rambler, Studebaker, it's 
great to know Conoco super gaso- 
line with TCP is made-to-order ... 
( In Evening world-herald, Omaha, 
Mar. 21, I956, p. 36) Appl. au- 
thor: Benton & Bowles, Inc. 
© 21Mar56; KKH6227. 

Investigate Conoco H-3OO, the ex- 
tender of profit, secondary plas- 
tlcizer. Petrochemicals. (In 
Modern plastics, Apr. I956, P«26l) 
Appl. author: Benton & Bowles, Inc. 
© lApr56; KKH7289. 

Isn't it high time you began enjoy- 
ing all the proved power benefits 
of Conoco super gasoline with TCP* 
(In The Wichita beacon, Oct. 5> 
1955. P-3k) Appl. author: Ben- 
ton & Bowles, Inc. © 50ct55; 
KK11U578. 

Mileage Conoco super gasoline with 
TCP. Power Conoco super gasoline 
with TCP. No. 8668. Poster. 
Appl. author: Benton & Bowles, 
Inc. © lMay56; KK117692. 

Neolene I4.OO, intermediate for syn- 
thetic detergents. (In Soap & 
chemical specialties, Jan. 5> 195&, 
p. 13) Appl. author: Benton & 
Bowles, Inc. © Uan56; KKII5589. 

New Conoco super motor oil. The 
best there is ... (In The Denver 
post, May 25, I955, p. 52) Appl. 
author: Benton & Bowles, Inc. 
© 25May55; KKH38I6. 
A new high in octane plus TCP both 
in Conoco super gasoline ... (In 
Kansas City times, May 23 3 1956) 
Appl. author: Benton & Bowles, 
Inc. © 23May56; KK117681. 

New home for an old friend. Conoco. 
(In Houston chronicle, Oct. 17, 
1955> P«5) Appl. author: Benton 
& Bowles, Inc. © 170ct55; 
KKH7O9O. 

Not tomorrow, but today, get the 
gasoline with the new high in 
octane, Conoco super gasoline with 
TCP. (In Kansas City times, 
May 16, 1956, p. 32) Appl. au- 
thor: Benton & Bowles, Inc. 
© l6May56; KK117679. 

Sell a good measure of boating 
pleasure. Conoco outboard motor 
oil. (In Boating industry, 
Oct. 15, 1955, p. 167) Appl. au- 
thor: Benton & Bowles, Inc. 
© 120ct55; KKH3827. 

The tank truck. A farmer who 
thrives on a mixed green diet. 
Conoco super motor oil; Conoco 
super gasoline with TCP. (In 
Western farm life, Feb. 1, I956, 
p. 36) Appl. author: Benton & 
Bowles, Inc. © lFeb56; KK115972. 

The tank truck. Crops, cows and 
cars, they're all in the family. 
New Conoco super motor oil; Conoco 



super gasoline with TCP. (In 
Western farm life, May 1, 1956, 
p. 2) Appl. author: Benton & 
Bowles, Inc. © lMay56; KK117682. 
The tank truck. He's put his trac- 
tors on a clean-air diet. Conoco 
super motor oil; Conoco super 
gasoline with TCP. (In Western 
farm life, Jan. 1, I956, p.2l|) 
Appl. author: Benton & Bowles, 
Inc. © Uan56 (in notice: 1955); 
KKH5588. 
The tank truck. Retirement's just a 
word to this '37 tractor. New 
Conoco super motor oil; Conoco 
super gasoline with TCP. (In 
Western farm life, Nov. 1, 1955, 
p.l|8) Appl. author: Benton & 
Bowles, Inc. © 1Nov55; KKlli;503. 

The tank truck. Season's greetings 
from your Conoco man. Conoco 
super gasoline with TCP; super 
motor oil ... (In Western farm 
life, Dec. 1, 1955, P.2i|.) Appl. 
author: Benton & Bowles, Inc. 
© lDec55; Kia.ll4.5O6. 

The tank truck. Where farming and 
family go hand-in-hand. Conoco 
super motor oil; Conoco super 
gasoline with TCP. (In Western 
farm life, Apr. 1, 1956, P.I4.8) 
Appl. author: Benton & Bowles, 
Inc. © lApr56; KKII696I4.. 

The tank truck. Where water runs 
uphill, 5^00 gallons per minute. 
Conoco super motor oil; Conoco 
super gasoline with TCP. (In 
Western farm life, Mar. 1, I956, 
p.Lli+.) Appl. author: Benton & 
Bowles, Inc. © lMar56; KKH623I. 

This very day, get the wonderful 
all-season oil that conquers both 
friction and corrosive wear. New 
Conoco super motor oil. (In Sioux 
City Journal-tribune, Apr. 3» 1956, 
p. 5) Appl. author: Benton & 
Bowles, Inc. © 3Apr56; KKII729I4. 

To a bright young man with big ideas 
about his future. Petrochemicals. 
(In Houston, Texas post, Apr. 22, 
I956, p. 9) Appl. author: Benton 
& Bowles, Inc. © 22Apr56; 
KK117220. 

To make a best-selling liquid de- 
tergent, start with Neolene 1+00 
... (In Soap & chemical special- 
ties, Feb. 5, 1956, P.15) Appl. 
author: Benton & Bowles, Inc. 
© lFeb56; KKH5978. 

Today go all out on power plus pro- 
tection, team up the super-twins, 
Conoco super gasoline with TCP, 
Conoco super motor oil. (In Omaha 
world-herald, Apr. 25, I956, p.!;0) 
Appl. author: Benton & Bowles, 
Inc. © 25Apr56; KKH7293. 

Today, Houston gets a look at to- 
morrow. Conoco super gasoline 
with TCP; Conoco super motor oil; 
Conoco super service. (In The 
Houston chronicle, Jan. 26, 1956, 
section F, p. 3) Appl. author: 
Benton & Bowles, Inc. © 26Jan56; 
KKII5593. 

Today's a red letter day for all 
San Antonio. Conoco super gaso- 
line with TCP; new Conoco super 
motor oil. (In San Antonio light, 
Aug. 1, 1955. P«10) Appl. author: 
Benton & Bowles, Inc. © lAug55; 
KKIIU4.93. 
What one great all-season oil guar- 
antees you full-time protection 
against both friction and corro- 
sive wear? New Conoco super motor 
oil. (In Improvement era, Apr. 1, 
1956, p. 213) Appl. author: Ben- 
ton & Bowles, Inc. © lApr56; 
KKH768I4.. 



What one great all-season oil guar- 
antees you full-time protection 
against both friction and corro- 
sive wear? New Conoco super motor 
oil. (In Omaha world -herald, 
Apr. 18, I956, P.5J4.) Appl. au- 
thor: Benton & Bowles, Inc. 
© l8Apr56; KKH7292. 

You just don't know the power you're 
missing until you try Conoco super 
gasoline with TCP. (In The Denver 
post, July 6, 1955, P.I4.O) Appl. 
author: Benton & Bowles, Inc. 
© 6jul55; KKH3817. 

You Just don't know the power you're 
missing until you try Conoco super 
gasoline with TCP. (In The Denver 
post, Nov. 10, 1955, p. 55) Appl. 
author: Benton & Bowles, Inc. 
© 10Nov55; KK115970. 

You just don't know the power you're 
missing until you try Conooo super 
gasoline with TCP. (In The Wich- 
ita beacon, Oct. 19, 1955, p. 37) 
Appl. author: Benton & Bowles, 
Inc. © 190ct55; KKlll4.l4.9U- 

You're directing traffic to stop 
right in your station when you tie 
In with Conoco newspaper advertis- 
ing. Conoco super gasoline with 
TCP; Conoco super motor oil. Fold- 
er. Appl. author: Benton & 
Bowles, Inc. © lApr56; KKH6959. 

You're missing all the excitement 
of top car performance, if you've 
missed trying Conoco super gaso- 
line with TCP. (In The Wichita 
eagle, Nov. 30, I955, p.llA) 
Appl. author: Benton & Bowles, 
Inc. ©30Nov55; KK1114J.97. 

You're missing plenty, if you don't 
tie-in and get the full power of 
Conoco 's summer and fall newspaper 
advertising. Folder. Appl. au- 
thor: B enton & Bowles, Inc. 
© Uul55; KKH5585. 

CONVERTIPEARL NECKLACE CO., wholly 
owned subsidiary of ELMER ELLSWORTH 
& SON. SEE Ellsworth (Elmer) & Son. 

COOK, FRANK. 

Frank Cook red yams. MIn. net wt. 
k0 lbs. Label. © Franklyn H. 
Cook; 10Apr56; KKII5807. 

C00PER-MERRITT CORP. d.b.a. JANET 
DAVID MIAMI. SEE David (Janet) 
Miami. 

COPOLYMER RUBBER & CHEMICAL CORP. © 
Co-Po. Note-book binders. Appl. 
author: Fayette L. Atkinson. 
© 15Feb56; KKIII4.9H. 

CORNELI SEED CO. © 

Vegetable and flower types, chart 
no.l. Appl. author: Roger 
Korschgen. © 26Mar56; KKH59I+2. 

CORNING BAKING CO., subsidiary of 
CORTLAND BAKING CO. SEE Cortland 
Baking Co. 

CORO, INC. © 

Flair, by Coro. Costume jewelry. 
(In Harper's bazaar, Nov. 1955» 
p. 33) © 1Nov55; KKlll+562. 

CORTLAND BAKING CO. 

McDonald's, thin sliced, farm bread. 
Weight 16 ozs. White enriched; 
whole wheat. Label. Appl. au- 
thor: Fabricon Products. © Cort- 
land Baking Co. & its subsidiary, 
Corning Baking Co.; 25May55; 
KK117566. 
COTY, INC. © 
Cleans without irritating sensitive 
skin. Coty instant cleanser. 
(In New York herald tribune, 
Mar. 21, I956, p. 3) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. © Coty, Inc.; 21Mar56; 
KK115215. 



24 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



COTY, INC. © Cont'd. 

Conditions as it cleans. Coty in- 
stant cleanser. (In The New York 
times, Mar. 21, I956, p.3L) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. ©Coty, Inc.; 
21Mar56; KKH5216. 

Coty 2i| keeps your lips soft and 
smooth as silk. Lipstick. (In 
The New York times, Jan. 22, I956, 
p. 80) Appl. author: Franklin 
Bruck Advertising Corp. © Coty, 
Inc.; 22Jan56; KKH3577. 

The first really new liquid make-up, 
Coty French Formula. (In N.A.R.D. 
journal, Apr. 2, I956, p. 21) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © Coty, Inc.; 
2Apr56; KKII5675. 

For a clean sharp Upline every 
time, Coty 2I4. lipstick. (In The 
New York times, Feb. 23, I956, 
p. 3) Appl. author: Franklin 
Bruck Advertising Corp. © Coty, 
Inc.; 23Feb56; KKlllj.319* 

Frankly, it's habit forming, once 
you try new Coty nail polish, 
you'll never use any other. (In 
The New York times, Jan. 5, 195°, 
p.L3) Appl. author: Franklin 
Bruck Advertising Corp. © Coty, 
Inc.; 5Jan56; KKII3H6. 

Free, Air Spun face powder vanity 
with your purchase of Coty 2I4. lip- 
stick. Wurzburg of Grand Rapids. 
(In The Grand Rapids press, 
Feb. 29, I956, p. 23) Appl. au- 
thor: William F. Siegel. 
© 29Feb56; KKH5952. 

Goes on smoother, stays on longer. 
Coty cream powder, compact make- 
up. (In The New York times, 
Jan. 19, I956, p. 3D Appl. au- 
thor: Franklin Bruck Advertising 
Corp. ©Coty, Inc.; 19Jan56; 
KKH3I4.OO. 

A lipstick ad for men only. Coty 
2I4.. (In The New Yorker, Apr. 28, 
I956, p. 11) Appl. author: Frank- 
lin Bruck Advertising Corp. 
©Coty, Inc.; 28Apr56; KKH6165. 

Mother will love Muguet des Bols, 
by Coty. Perfume. (In The New 
York times) Appl. author: Frank- 
lin Bruck Advertising Corp. 
©Coty, Inc.; 2May^6; KKH6277. 

New, first lipstick to give lasting 
contour correction. Reshape your 
lips and they'll stay that way ... 
Coty 2I4.. (In Fort Wayne news- 
sentinel, Jan. 11, 1956, p. 18) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. ©Coty, Inc.; 
llJan56; KKH323I. 

New liquid make-up. Light as powder, 
Just as easy to apply, Coty French 
Formula. (In The New York times, 
Mar. 27, I956, p. 3) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. © Coty, Inc.; 27Mar56; 
KKIU4.322. 

Now, a liquid make-up light as pow- 
der on your face and just as easy 
to apply. New, French Formula 
... by Coty. (In Pittsburgh post- 
gazette, Apr. !+, I956, P.lo) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © Coty, Inc.; 
1+Apr56; KKII5896. 

The only compact make-up with famous 
air 3pun, the powder not affected 
by oils in your skin; Coty cream 
powder. (In The New York times, 
Jan. 26, 1956, p. 3) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. ©Coty, Inc.; 26Jan56; 
KK11357C 

Save 50 % on Coty Vitamin A-D, 
complex cream. ( In Tampa morning 
tribune, Tampa, Fla., Jan. 11, 



1956, p. 16) Appl. author: Wil- 
liam F. Siegel. © HJan56; 
KK11595U. 
Super-sheen nail polish gives high 
gloss, needs no top coat, (in 
The New York times, Jan. 25, 1956, 
P. 3) Appl. author; Franklin 
Bruck Advertising Corp. © Coty. 
inc.; 25jan56; KKL13582. 

Take this lipstick off at night, the 
color and shape you like stay on. 
Coty 2k. (In The New York times, 
Feb. 21, 1956, p. 3) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. © Coty, Inc.; 21Feb56; 
KK11U320. 

Take this lipstick off at night, 
the color stays on. Coty 2k ... 
[Girl holding tissue to face] (In 
The New York times, Jan. 15, I956, 
p. 91) Appl. author: Franklin 
Bruck Advertising Corp. © Coty, 
Inc.; 15Jan56; KKII33U9. 

20 to 50 0/0 off on fine beauty 

essentials, by Coty. (Coty beauty 
products) (In Tampa morning trib- 
une Tampa, Fla., Jan. 2, 1956, 
p. 26) Appl. author: William F. 
Siegel. © 2Jan56; KK115953. 

Unbelievably long lasting. New 
creamy skin perfume. (In Screen 
stories, May 1956, p. 2) Appl. 
author: Franklin Bruck Advertising 
Corp. © 5Apr56; KK1151+90. 
We prove every day on T. V. that only 
Coty cream powder really stays on. 
(In The Toledo blade, Mar. 12, 
1956, p. 20) Appl. author: Frank- 
lin Bruck Advertising Corp. 
©Coty, Inc.; 12Mar56; KKH5023. 

The wealth of the Coty line, your 

treatest opportunity for multiple 
ales. Cosmetics. (In Chain 
store age, Mar. I956, p.3Ud) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 10Mar56; 
KK116023. 

When you take this lipstick off, 
the color and shape you like stay 
on. Coty 2k. [Woman's face with 
lipstick; open tube] (In Ladles' 
home Journal, Mar. I956, p. 139) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. ©Coty, Inc.; 
29Feb56; KKIII1.70I4.. 

When you take this lipstick off, the 
color stays on. Wake up beautiful 
with alive oolor glowing on your 
lips. Coty 2k. (In Seventeen, 
June 1956, p. 98) Appl. author: 
Franklin Bruck Advertising Corp. 
© Coty, Inc.; Uun56; KK217070. 

Which girl can you make more beauti- 
ful? L'Almant, by Coty. Perfume. 
(In Beauty fashion) Appl. au- 
thor: Franklin Bruck Advertising 
Corp. © 15Mar56; KKH5OO9. 

Which girl is more beautiful? 

L'Almant, by Coty. Perfume. (In 
The New Yorker, Feb. 11, I956, 
p. 89) Appl. author: Franklin 
Bruck Advertising Corp. © HFeb56; 
KK113955. 

Which girl is more beautiful? 

L'Almant, by Coty. Perfume. (In 
The New Yorker, Mar. 17, 195°» 
p. 133) Appl. author: Franklin 
Bruck Advertising Corp. 
© 17Mar56; KK115008. 

COURTESY MOTOR SALES, INC. © 

Courtesy Family Fleet plan. Auto- 
mobiles. Streamer. Appl. au- 
thor: Harold A. Barkun. © 29Dec55 
(in notice: I956); KKII3098. 

CRAFT00L CO. 

Doodle page of the month. Leather 
carving tools. Sheet. © Craf- 
tool Pub. Co. d.b.a. Craftool Co. 



Page 

9, series 6. Signed: C. Ketchum. 
© 2Mar56; KKlli+788. 

10, series 6. Saddling a star. 
Signed; C. Ketchum. © 3Apr56- 
KK115603. JW30, 

11, series 6. Embossing or re- 
pousse. Signed: Al Stohlman. 
© 1+May56; KKll6Ul6. 

12, series 6. Filigree fun. By 
Al Stohlman. © iJ.Jun56; 
KKH725I4.. 

CRAFTOOL PUB. CO. d.b.a. CRAFTOOL CO. 
SEE Craftool Co. 

CRAIG, C. D. © 

Asthma formula. One pint. Label. 
© UFebS6; KKIU4.O92. 

CRAMORE FRUIT PRODUCTS, INC. © 

Cramores crystals, instant Gilhooley. 
Beverage base. Net weight 10 ozs. 
Label. Appl. author: John Randall 
Shaull. © 30Mar55; KKlli*393. 

CRAWFORD, LETTY. © 

Homemade all turkey pie. Net wt. 
8 oz. Label. © 21Mar55; 
KK1161+20. 

CRAWLEY (JOHN J.) & CO., INC. © 

The Catholic family book of novenas. 
Sheet. Appl. author: Alan Rosen- 
berg. © 6Jun56; KKII7255. 

CREAM OF WHEAT CORP. © 

Breakfast surprise, ice cream on 
hot Cream of Wheat. (Breakfast 
surprise, Cream of Wheat a la 
mode) Wheat breakfast food. (In 
McCall's, June 1956, p.119) 
© 22May56; KKH67I+9. 

Dennis the Menace, by Hank Ketcham. 
Cream of Wheat and syrup tastes 
swell. Breakfast food. (In Wom- 
an's home companion, Mar. 195°» 
P. 75) © l6Feb56; KKIII4.773. 

Dennis the Menace, by Hank Ketcham. 
Hey, brown sugar tastes great on 
Cream of Wheat. Breakfast food. 
(In Chatelaine, Feb. I956, p. 33) 
© 22Jan56; KKII3756. 

CREAMETTE CO. © 

Prepare it in your spare time ... 
Homemakers holiday. Creamettes 
macaroni. (In Picture, Apr. 22, 
1 95°» P. 19) Appl. author: Martin- 
Williams, Inc. © 22Apr56; 
KKH58O6. 

CREATIVE METALS CORP. © 

Hl-turbulence Jiffix dairy equip- 
ment washer assures sanitary 
washes plus excellent milkstone 
control. Sheet. Appl. author: 
E. W. Shafer. © 12Jan56; KKlll}032. 

CREMOLAND BUTTER CO. © 

There's a wealth of good health in 
real butter, insist on Cremoland 
... salt butter. (In Newsday, 
Mar. 28, 1956, p. 66) Appl. au- 
thor: Needham & Grohmann, Inc. 
© 28Mar56; KKII5336. 

CRESTA BLANCA WINE CO. 

Cresta Blanca California champagne. 
Display card. Appl. author: 
Cecil P. Kahmann. © Schenley In- 
dustries, Inc. d.b.a. Cresta 
Blanca Wine Co.; 280ct55; KKH3288. 

CRESTON CRAYON CO., INC. © 

Hallowe'en chalk. No.1+08. 8 sticks. 
Label. Appl. author: Dudley J. 
Berson. © 21Feb56; KKHU275. 

CROSS-OUT ADVERTISING CO., INC. © 
Product picture game. Everyone can 
play. Game no. 8. Household arti- 
cles. (In Daily news, New York, 
Dec. 15, 1955, P.8U-65) 
© l5Dec55; KK1131a°» 



1956 



CURRENT REGISTRATIONS 



25 



Product picture game. Last game; 
recheek your cards with past 
games. Game no. 12. Household 
articles. (In Daily news, New 
York, Jan 12, 1956, p. 52-53) 
© 12Jan56 (in notice: 1955); 
KKII3IA2. 

Product picture game. Last product 
picture game ... No. 12. House- 
hold articles. (In St. Louis 
globe-democrat, Jan. 12, 1956, 
p.5B) © 12Jan56 (in notice: 
1955); KKII5I4.H4.. 

Product picture game. Only one more 
game ... No. 11. Household arti- 
cles. (In Daily news, New York, 
Jan. 5, 1956, p.k6-k7) © 5Jan56 
(in notice: 1955); KKII3I4.13. 

Product picture game. Only 1 more 
game to go. Game no. 11. House- 
hold articles. (In St. Louis 
globe-democrat, Jan. 5, 1956, 
P-3B) © 5Jan56 (in notice: 1955); 
KK113177- 

product picture game. Win a gift, 
it's easy. Game no. 10. House- 
hold articles. (In Daily news, 
New York, Dec. 29, 1955, p. 22-23) 
© 29Dec55; KK113176. 

Product picture game. Winners of 
Kelvinator ranges. Game no. 9* 
Household articles. (In Daily 
news, New York, Dec. 22, 1955, 
p. 56-57) © 22Dec55j KK113^11. 

Product picture game. You may win 
this week. Game no. 10. House- 
hold articles. (In St. Louis 
globe-democrat, Dec. 29, 1955, 
p.9A) © 29Dec55; KKII3056. 

CROWELL- COLLIER PUB. CO. © 

Die American magazine key to addi- 
tional insurance sales. Action. 
Direct mail promotion. Folder. 
© 13Jan56 (in notice: 1955); 
KK113l).63 . 

The American magazine key to addi- 
tional insurance sales. Loss by 
dying, gain by living. Direct 
mail promotion. Label. 
© 22Mar56; KKL15221. 

The American magazine key to addi- 
tional insurance sales. New small 
program approach. Direct mail pro- 
motion. Label. © 30Apr56; 
KKll6k70. 

The American magazine key to addi- 
tional insurance sales. The best 
habit. Direct mail promotion. 
Label. © 23Feb56; KKllkk69. 

Belief made this sale. The American 
magazine. (In tr. S. news & world 
report, May 20, 1955, p.19) Appl. 
author: Monroe P. Dreher, Inc. 
© Crowell-C oilier Publishing Co. 
(in notice: Crowell-Collier Pub- 
lishers Co.); l6May55; KKllk013. 

The grocer speaks: Action. The 
American magazine. Direct mail 
promotion. Folder. © I6jan56 
(in notice: 1955); KK113k6k. 

The grocer speaks: Don't be an 
ostrich. The American magazine. 
Direct mail promotion. Label. 
© 23Mar56; KK115220. 

The grocer speaks: Hidden profits. 
The American magazine. Direct 
mail promotion. Label, 
© 30Apr56; KKll6k69. 

The grocer speaks; Is related item 
selling always profitable? The 
American magazine. Direct mail 
promotion. Label. © 2kFeb56: 
KXllkltfO. 

The ideal atmosphere for liquor ad- 
vertising. The American magazine. 
(In Spirits, Aug. 1955, P»8) 
Appl. author: Monroe F. Dreher, 
Inc. © 10Aug55; KKII673I*. 



20,000,000 eyes. The American maga- 
zine. (In The Travel agent, Aug. 
I955, p. 10) Appl. author: Monroe 
F. Dreher, Inc. © 10Aug55; 
KKH6733. 

20,000,000 eyes. The American maga- 
zine. (In Travel U. S. A., Aug. 
1955, p. 5) Appl. author: Monroe 
F. Dreher, Inc. © lAug55; 
KKllkOlk. 

CROWN CENTRAL PETROLEUM CORP. © 
please drive safely. Governor 

Abraham Ribicoff. poster. Appl. 

author: Bernard Trupp. © lDec55 

(in notice: 1951).); KKllk575. 
please drive safely. Governor 

Averell Harriman. Poster. Appl. 

author; Bernard Trupp. © lDec55 

(in notice; 19514- ) J KKllk573. 
Please drive safely. Governor 

George Bell Timmerman, Jr. 

Poster. Appl. author: Bernard 

Trupp. © lDec55 (in notice; 195k); 

KK11L577. 
Please drive safely. Governor 

George Leader, poster. Appl. 

author; Bernard Trupp. © lDec55 

(in notice; 1954); KKLlk57k. 
Please drive safely. Governor 

Luther H. Hodges. Poster. Appl. 

author; Bernard Trupp. © lDec55 

(in notice; 1951).); KK11L576. 
Please drive safely. cPresident 

Dwight D. Eisenhowers Poster. 

Appl. author; Bernard Trupp. 

© lDec55 (in notice; 195k); 

KKllk572. 

CROWN ZELLERBACH CORP. © 

Baby lima beans; no. 529 vignette. 
Net wt. 10 oz. Frozen food 
wrapper. Label. © lApr56; 
KKH5913. 

Beefburger; no. I4.5O vignette. Fro- 
zen food wrapper. Label. 
© !Mar56; KK115k57. 

Chicken pie; no.l4.52 vignette. Open. 
Frozen food wrapper. Label. 
© 1*^56; KKllkllui. 

Chiffon bathroom tissue is facial 
tissue in rolls. [Color ad; 
girl in blue dress & head scarf 
holding jar; angelic figure on 
shoulder with sheet of yellow tis- 
sue] Sheet. © Crown Zeller- 
bach Corp.; Uun56; KKH7338. 

Chiffon bathroom tissue is facial 
tissue in rolls. [Color ad; girl 
with lipstick; angelic figure with 
sheet of green tissue near her 
mouth] Sheet. © Crown Zeller- 
bach Corp.; Uun56; KKH73I4.O. 

Chiffon bathroom tissue is facial 
tissue in rolls. [Color ad; girl 
with nail polish brush; angelic 
figure nearby with sheet of pink 
tissue] Sheet. © Crown Zeller- 
bach Corp.; Uun56; KK117339* 

Chiffon bathroom tissue is facial 
tissue in rolls. [Girl holding 
eyebrow pencil; angelic figure 
with sheet of pink tissue near her 
face] Sheet. © Crown Zeller- 
bach Corp.; Uun56; KK117337. 

Color stimulates happy, hearty 
appetites. Serv-U napkin dis- 
pensers. Sheet. © Crown Zeller- 
bach Corp.; lApr56; KKH538O. 

CreZon plywood for boats. Sheet. 

© lMar56; KKH5153. 
CreZon plywood for siding. Sheet. 

© lMar56; KKH515I4.. 
CreZon plywood for signs. Sheet. 

© lMar56; KKH5152. 
Cut wax beans; no. 226 vignette. Net 

wt. 10 oz. Frozen food wrapper. 

Label. © lMay56; KKH6267. 



Cut wax beans; no. 326 vignette. 
Net wt. 10 oz. Frozen food wrap- 
per. Label. © lMay56; KKH6268. 

Cut wax beans; no. 526 vignette. 

Frozen food wrapper. Label. 

© Uan56; KKII3175. 
Dinner steak; no.k51 vignette. 
Frozen food wrapper. Label. 

© lApr56; KK1159lk. 

The easier way to a well-groomed 
washroom, the No Waste way. Toi- 
let tissue. Sheet. © Crown 
Zellerbach Corp.; Uun56; KKH739I. 

The easier way to win sales and in- 
fluence profits. No Waste toilet 
tissue. Sheet. © Crown Zeller- 
bach Corp.; lApr56; KK115819. 

Fish fillets; no.kk8 vignette. 
Frozen food wrapper. Label. 
© lMar56; KKIII4.779. 

Fish stick; no.k09 vignette. 
Frozen food wrapper. Label. 
© lFeb56; KKH3955. 

For plywood boat hulls that stay 
painted, CreZon plywood. Sheet. 
© Crown Zellerbach Corp.; lApr56; 
KK116100. 

Impress customers, too, the easier 
way, the Manu-Towl way. Paper 
towels. Sheet. © Crown Zeller- 
bach Corp.; Uun56; KKH692I4.. 

Integrated production from forest 
to factory gives added quality to 
Crown potato bag3. Sheet. 
© Crown Zellerbach Corp.; lApr56; 
KK115821. 

Keep the ladies happy, the easier 
way: The Manu-Towl way; the No 
Waste way. Paper towels & toilet 
tissue. Sheet. © Crown Zeller- 
bach Corp.; Uun56; KKH7392. 

Litter-Bug news. The campaign is 
on. Paper bags, k p. © lMar56; 
KK115151. 

M-m-m-m, thanks. National, special- 
ly treated, windshield towels. 
Sheet. © Crown Zellerbach Corp.; 
lMar56; KKH55OI. 

New, softer, Silk tissue. 650 

sheets. Label. © Crown Zeller- 
bach Corp.; Uan56; KK113812. 

New Zee towels in flattering colors. 
Sheet. © Crown Zellerbach Corp.; 
lMay56; KK117k71. 

Now, free bug-removing sponges. 
National, specially treated, 
windshield towels. Sheet. 
© Crown Zellerbach Corp. ; lMar56; 
KK115500. 

Packaging problems??? Solve them 
with Crown Poly Paper. Sheet. 
© Crown Zellerbach Corp; lMay56; 
KKH66O9. 

Peek-a-boo. National, specially 
treated, windshield towels. 
Sheet. © Crown Zellerbach Corp.; 
!Mar56; KKH5I4.99. 

Peeled and de veined shrimp; no. 545 
vignette. Frozen food wrapper. 
Label. © !Mar56; KKH5U58. 

Peeled and deveined shrimp; no. 557 
vignette. Net wt. 8 oz. Frozen 
food wrapper. Label. © lApr56; 
KK115918. 

Sergeant Sticky says: For protection, 
tape your cartons with Flash-Tite. 
Gummed tape. Sheet. © Crown 
Zellerbach Corp.; lMay56; KKH6738. 

Sergeant Sticky says: Special glue 
formula puts bite into Flash-Tite. 
Gummed tape. Sheet. © Crown 
Zellerbach Corp.; lMay56; KK116555 

Sergeant Sticky says; Talking tape 
gets attention. Flash-Tite, gum- 
med tape. Sheet. © Crown Zel- 
lerbach Corp.; lApr56; KK116175. 



26 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



CROWN ZELLERBACH CORP. © Cont'd. 
Sergeant Sticky says, This case is 
closed and stays closed with 
Flash-Tite. Gummed tape. Sheet. 
© Crown Zellerbach Corp.; lMay56; 
KKll6iil7. 
A sign that refuses to say, lira 
dead. CreZon plywood signs. 
Sheet. © Crown Zellerbach Corp.; 
lApr56; KK116216. 

There's something so dainty about 
Zee colors in bathroom tissue, 
towels, napkins. Sheet. © Crown 
Zellerbach Corp. ; lMay56; KKII7332. 

There's something so elegant about 
Zee colors in towels, napkins, 
bathroom tissue. Sheet. © Crown 
Zellerbach Corp. ; Uun56; KK117335. 

There's something so enchanting 
about Zee colors in napkins, 
towels, bathroom tissue. Sheet. 
© Crown Zellerbach Corp.; Uun56; 
KK117336. 

There's something so inviting about 
Zee colors. For example, Zee nap- 
kins in color ... [Woman in play- 
clothes, holding green napkin & 
tea cup] Sheet. © Crown Zeller- 
bach Corp.; Uun56; KK1173U2. 

There's something so inviting about 
Zee colors in napkins, towels, 
bathroom tissue. Sheet. © Crown 
Zellerbach Corp.; Uun56; KKII733I1. 

There's something 30 radiant about 
Zee colors. Brighten your bath- 
room with Zee colors in soft tis- 
sue. Sheet. © Crown Zellerbach 
Corp.; Uun56; KKII73I4.I. 

There's something so radiant about 
Zee colors in bathroom tissue, 
towels, napkins. Sheet. © Crown 
Zellerbach Corp.; Uun56; KKH7335. 

Try the easier way to greater sales, 
the Manu-Towl way. Paper towels. 
Sheet. © Crown Zellerbach Corp.; 
lApr56; KK115820. 

U. S. no.l selected potatoes. 
Paper bags. Label. © C. Z. 
Corp., accepted alternative 
designation of Crown Zellerbach 
Corp.; lFeb56; KK1176$8. 

Whole kernel golden corn; no. 21°; 
vignette. Frozen food wrapper. 
Label. © BIay56; KK117200. 

CRYSTAL TISSUE CO. © 

Crystal E-Z-Cut, continuous gift 
wrap roll, with exclusive built- 
in metal cutter and dispenser. 
26 inches X 30 feet. Label. 
Appl. author: John J. M. Larson. 
© 10May56; KKH66I5. 

CDDAHY (PATRICK) CO. © 

I prefer, you'll prefer, new pre- 
sllced vacuum packed luncheon 
meats. (In The Milwaukee Journal, 
May 9, 1956, section 3, p. 10) 
Appl. author: Joan Wilke. 
© 9May56; KK116682. 

CUDAHY BROS. CO. © 

New Patrick Cudahy, pre-sliced, 

vacuum-packed luncheon meats, 3 to 
1 choice of famous Milwaukee chefs. 
(In The Milwaukee Journal, May 2, 
!956, pt.U, p.ll|.) Appl. author: 
Joan Wilke. © 2May56; KK116681. 

CULLIGAN, INC. © 

Culligan, the greatest name in water 
conditioning. Folder. Appl. au- 
thor: Alex T. Franz. © 29DecSS; 
KKII31U1. 

CURCIO, ANDREW. © 

Willie Warmheart. Fuel oil. Fold- 
er. © 114ar56; KKH536O. 



D 



DALLAS EXTERMINATING CO. © 

Dexkil, fly spray. Contents gal. 

Label. Appl. author: Clell W. 

Smith. © 23Apr56; KKH6207. 
Dexkil, rat and mouse bait contains 

Warfarin. Contents 1 pound I4. 

ounces. Label. Appl. author: 

Clell W. Smith. © 23Apr^6; 

KKII6205. 
Dexkil, roach powder for roaches - 

water bugs. Contents 1 pound. 

Label. Appl. author: Clell W. 

Smith. © 23Apr56; KKH6206. 

DALLAS IRON & WIRE WORKS, INC. © 

Pre-Kut ornamental iron railing dual 
purpose display. Sheet. Appl. 
author: Leighton Garland Dotson. 
© 25May56; KKH7I96. 

Sign of the home of distinction. 
Ornametal welded columns. Sheet. 
Appl. author: Leighton Garland 
Dotson. © l8Jan56; KK113333. 

D'AMBROSI, JASPER & GEORGE G. CABLB, 
owners of J. c. GIBSON CC. SEE 
Gibson (J. C. ) Co. 

DANA PERFUMES, INC. © 

A romance in every bottle; Ambush, 
the tender trap. (In Holiday, 
Apr. 1956, p. 9) Appl. author: 
The Martin Co., Advertising. 
© 20Mar56; KKII5802. 

DANBURY RUBBER CO., INC. © 

Danbury rubber tile floors. Cush- 
ioned beauty for your home. Fold- 
er. Appl. author: John E. Ryan. 
© 8Sep55; KKIH4.598. 

Danbury rubber tile for your floor. 
Lifetime floors of beauty and com- 
fort. Label. Appl. author: 
John E. Ryan. © 8Sep55; KKIH1599. 

DA PRA TO STATUARY CO. 

Daprato art bulletin. Folder. 
Appl. author: Paul Riga 11. 
©Daprato Statuary Co., parent 
firm of Daprato Studios. 
No. 

252. © Uan56; KKH338O. 

253. © lFeb56; KK11U636. 
25U. © lApr56; KKII580I1. 
255. © lMay^6; KKH672U. 

DAPRATO STUDIOS. SEE Daprato Statuary 
Co. 

DARE PRODUCTS, INC. © 

Dare shear pins for all outboard 
motors. Sheet. Appl. author: 
Robert M. Wilson. © 31May56; 
KKII7I+II1. 

DARTELL, NORMAN d.b.a. DARTELL LABORA- 
TORIES. SEE Dartell Laboratories. 

DARTELL LABORATORIES. 

DPS formula 1;, Llpotrate, a dietary 
food supplement. Net contents 
120 tablets. Label. © Norman 
Dartell d.b.a. Dartell Laborato- 
ries; 17Apr56; KK116180. 

DPS formula 8, Super Darcopherol, a 
dietary food supplement. Net con- 
tents 30 tablets. Label. © Nor- 
man Dartell d.b.a. Dartell Lab- 
oratories; 20Apr56; KKII6179. 

DPS formula 30, Satin-Gel, a hydro- 
phylllc, bulk-increasing aid to 
natural elimination ... Net con- 
tents 180 tablets. cCartona 
Label. © Norman Dartell d.b.a. 
Dartell Laboratories; 21Sep55; 
KK114373. 

DPS formula 30, Satin-Gel, a hydro- 
phylllc, bulk-increasing aid to 
natural elimination ... Net con- 



tents 180 tablets. [I;.s,lde] 
label. ©Norman Dartell d.b.a. 
Dartell Laboratories; lSep55; 
KKIH1376. 

DPS formula 31t Hydrolax, an acti- 
vated, hydrophylllc, bulk forming 
laxative. A combination of water- 
retaining, lubricating ... Net 
contents 180 tablets. Label. 
© Norman Dartell d.b.a. Dartell 
Laboratories; lSep55; KK11U375. 

Hydrolax, an activated hydrophylllc, 
bulk-forming laxative. The active 
ingredients of Hydrolax assist 
gastro-lntestinal elimination ... 
Net contents 180 tablets. Label. 
© Norman Dartell d.b.a. Dartell 
Laboratories; 21Sep55; KKlli±371j.. 

Super Darcopherol, a dietary food 
supplement ... Formula 8. Con- 
tents 30 tablets. Label. 
© Norman Dartell d.b.a. Dartell 
Laboratories; 30Jun55; KKIII4.577. 

DAVID (JANET) MIAMI. 

Janet David Miami. Handbags. 
Label. © Cooper-Merrltt Corp. 
d.b.a. Janet David Miami; 16Apr56; 
KK117017. 

DAVIS (H. E. ) SHOE CO. © 

Genuine Goodyear welt, Royal shoes, 
fit for a king. Label. Appl. 
author: M. B. Claff & Sons, Inc. 
© 13Dec55; KK115311. 

DAVIS (R. B. ) CO. © 

Cocomalt, chocolate malted drink. 
Make your own soda fountain 
special. Net wt. 2 5/8 oz. Label. 
© 15Nov55; KKH383I. 

Cocomalt, chocolate malted drink. 
Makes real chocolate malted for 
pennies a glass. One pound net. 
Label. © l6Dec55; KKH383O. 

DAY-BRITE LIGHTING, INC. © 

Day-Brite ceiling system F, flange 
troffers for use with acoustical 
ceilings ... Section 20, sheet 
F. Fluorescent lighting fixtures. 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozier. © 20Apr56; KK116077. 

Day-Brite ceiling system G, grid 
troffers for use with acoustical 
ceilings ... Section 20, sheet G. 
Fluorescent lighting fixtures. 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozier. © 20Apr£6; KKLI6O78. 

Day-Brite celling system L, hook-on 
troffers for use with acoustical 
ceilings ... Section 20, sheet 
L. Fluorescent lighting fixtures. 
Appl. author; Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozier. © 20Apr56; KK116079. 

Day-Brite ceiling system M, snap-In 
troffers for use with metal pan 
acoustical ceilings ... Section 
20, sheet M. Fluorescent lighting 
fixtures. Appl. author; Day- 
Brite Lighting, Inc. , employer for 
hire of Louis J. Rozier. 
© 20Apr56; KK116091. 

Day-Brite ceiling system P, flange 
troffers for use with suspended 
plaster ceilings. Section 20, 
sheet P. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr"j6; KKII609O. 

Day-Brite ceiling system R, hook-on 
troffers for use with acoustical 
ceilings ... Section 20, sheet R. 
Fluorescent lighting fixtures. 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozier. © 20Apr56; KKII6O89. 



1956 



CURRENT REGISTRATIONS 



27 



Day-Brite RS-2I4.O-TT for two l^-foot 
Rapid-Start lamps. Section JO, 
sheet 1$. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer 
for hire of Louis J. Rozier. 
© 22Feb56; KKHl4.l4.59. 

Day-Brite 12-inch wide all-white 
parabolic troffers. Section 20, 
sheet 5-A. Fluorescent lighting 
fixtures. Appl. author; Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr56; KKH6087. 

Day-Brite 12-inch wide Alzak Para- 
louver troffers. Section 20, 
sheet 1-A. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr56; KKH6088. 

Day-Brite 12-inch wide curved Con- 
trolens troffers. Section 20, 
sheet 38-A. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr56; KKII608I4.. 

Day-Brite 12 -inch wide egg-crate 
louvered troffers. Section 20, 
sheet 10-A. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr56; KKH6086. 

Day-Brite 12-inch wide low-bright- 
ness Controlens troffers. Section 

20, sheet 30-A. Fluorescent 
lighting fixtures. Appl. author: 
Day-3rite Lighting, Inc., employer 
for hire of Louis J. Rozier. 

© 20Apr56; KKH6085. 

Day-Brite 12-inch wide plastic 
Cleartex troffers. Section 20, 
sheet I4.O-A. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer 
for hire of Louis J. Rozier. 
© 20Apr56; KKII6083. 

Day-Brite 2l4.-inch wide egg-crate 
louvered Mobilex. Section 20, 
sheet 60-A. Fluorescent lighting 
fixtures. Appl. author: Day- 
Brite Lighting, Inc., employer for 
hire of Louis J. Rozier. 
© 20Apr56; KK116082. 

Day-Brite 214-inch wide glass en- 
closed Mobilex. Section 20, sheet 
70-A. Fluorescent lighting fix- 
tures. Appl. author: Day-Brite 
Lighting, Inc., employer for hire 
of Louis J. Rozier. © 20Apr56; 
KKH608O. 

Day-Brite 2i;-Inch wide plastic en- 
closed Mobilex. Section 20, sheet 
90-A. Fluorescent lighting fix- 
tures. Appl. author: Day-Brite 
Lighting, Inc., employer for hire 
of Louis J. Rozier. © 20Apr56; 
KKH6081. 

Day-Brite Velvalume luminous plastic 
indirect fixtures for I4. and 8-foot 
high-output rapid-start lamps. 
Section 10, sheet 50» Appl. au- 
thor: Day-Brite Lighting, Inc., 
employer for hire of Louis J. 
Rozier. © 22Feb56; KKIII4I458. 

DAYTON RUBBER CO. © 

The amazing pillow you sleep on, not 
in. Dayton Koolfoam Air-Condition- 
ed pillows. (In Life, June I4., 
!956, P. 106) Appl. author: Nor- 
man D. Waters & Associates, Inc. 
© l4.Jun56; KKH7019. 

It's a great world. Goodbye lost 
sleep, hello Koolfoam. Air-Con- 
di tioned pillows. (In Life, May 

21, 1956, p. 89) Appl. author: 
Norman D. Waters & Associates, 
Inc. © 21May56; KKH6753. 



Kirby gives you newest hose inven- 
tion, for sanitary cleaning, the 
modern, easy way. Dayton Dayflex 
vacuum cleaner hose. (In House 
beautiful, June I956, p.l66) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 22May56; 
KKH6562. 

Laboratory research proves why: You 
wake up more refreshed when you 
sleep on Koolfoam. Dayton Kool- 
foam Air-Conditioned pillows (In 
Life, May 7, I956, p.70) Appl. 
author: Norman D. Waters & Associ- 
ates, Inc. © 7May56; KKH63I4.7. 

New miracle pillow puts rest into 
sleep, nothing else like it. 
Koolfoam Air-Conditioned pillows. 
(In Life, Apr. 23, I956, p.189) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 23Apr56; 
KKH6039. 

No vacuum cleaner is better than 
its hose. Dayton Dayflex vacuum 
cleaner hose. (In Good house- 
keeping, Feb. I956, p. 191) Appl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 25Jan56; KKH335I. 

Now get more comfort, more sleep 
from any mattress, old or new. 
Koolfoam slumber pads. (In Good 
housekeeping, July I956, p. 23) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 21Jun56: 
KKH7379. 

Ready now, new flexible synthetic 
foam offers new industrial oppor- 
tunities, Dayton Poly-Koolfoam. 
Pillows. (In Business week, 
June 16, I956, p. 75) Appl. au- 
thor: Norman D. Waters & Associ- 
ates, Inc. © l6Jun56; KKH7I4.5I. 

Rexair chooses the new hose that 
puts a smile into your cleaning. 
Dayflex, vacuum cleaner hose. (In 
Guide for the bride (House beauti- 
ful), summer 1956, p. 3°) Appl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 15Apr56; KKH5682. 

Scientific facts reveal: There's no 
pillow like foam, no foam like 
Koolfoam. (In Life, Apr. 9, I956, 
p. 14.) Appl. author: Norman D. 
Waters & Associates, Inc. 
© 9Apr56; KKH551I4.. 

There's nothing like Dayflex, the 
vacuum hose that clinches the 
sale. (In Electrical merchandis- 
ing, Jan. 1956, P. 155) Appl. au- 
thor: Norman D. Waters & Associ- 
ates, Inc. © Uan56j KKH36O9. 

Tip to the bride: No vacuum cleaner 
is better than its hose. Dayton 
Dayflex. (In Bride-to-be, spring 
1956, p. 38) Appl. author: Norman 
D. Waters & Associates, Inc. 
© 15Jan56; KKH3608. 

DAZ0R MANUFACTURING CORP. © 

Dazor floating magnifier with fluo- 
rescent lighting. Form 821. 
Folder. © 13Jan56; KKH335O. 

DEAN, JAMES A. © 

Used auto parts locating service. 
Sheet. © 8Mar56; KKH5313. 

DEAN BROS. PUMPS, INC. © 

Standard centrifugal process pumps 
for Industrial, refinery and gen- 
eral service. Circular no.l8l4. 
11 p. Appl. author: Saas & So- 
gard, Inc. © 6Feb56; KKIII4.II9. 
Type GS standard centrifugal pumps. 
Circular no.190. 6 p. Appl. au- 
thor: Saas & Sogard, Inc. 
© 8Feb56; KKIII4.H8. 

DEARBORN STOVE CO. © 

Feature for feature, the new I95I4, 
Dearborn deluxe room air condi- 



tioner gives you more for your 
money, (in Better homes & gar- 
dens, May 195^, p. 232) Appl. au- 
thor: Roger & Smith Advertising 
Agency. © lOApr^; KKL13032. 

DEB0W & CO. d.b.a. HILLCREST FARMS. 
SEE Hillcrest Farms. 

DEEP ROOT FERTILIZERS, INC. © 

Deep Root fertilizer. Net wt. 80 
lbs. Label. Appl. author: 
Standart & 0'Hern Advertising 
Agency. © 15Nov55; KKH5109. 

DEEPFREEZE HOME APPLIANCES. © 

Announcing the new 1955 Deepfreeze 
freezers, specially designed for 
the farm home. (In Progressive 
farmer, Feb. 1955) ©Deepfreeze 
Home Appliances, solely owned by 
Motor Products Corp., Deepfreeze 
Appliance Division; 28Feb55; 
KKH6376. 
Deepfreeze does more for you. Home 
refrigerators, freezers ... (In 
Electrical dealer, Dec. 1955, 
p. 19) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 6Dec55; 100.13261;. 

DE LONG HOOK & EYE DIVISION, SC0VILL 
MANUFACTURING CO. SEE Scovill Manu- 
facturing Co. 

DE MATTIS, THOMAS L., sole owner, 

CONSUMERS' EXCHANGE. SEE Consumers' 
Exchange. 

DESIGN ENTERPRISES. © 

A brand new surprise package, bonny 
baby kit. Sheet. Appl. author: 
Oscar Schreyer. © 15Feb56; 
KKIII4.9I8. 

Makes bath-time, fun-time, Wash-A- 
Babe, floating toy & soap dish. 
Card. Appl. author: Oscar 
Schreyer. © 26Mar56; KKII5876. 

Near-n-Dear nurse mate. N0.3I6, 
lamb; no.317> duck; no.315» deer. 
Bonnytex bottle holders. Sheet. 
Appl. author: Oscar Schreyer. 
© 15Feb56; KKIII4.885. 

A nursery necessity, Feed-A-Babe, 
3-in-l bottle holder, heat retain- 
er and snap-on-bib ... Bonnytex 
Company, Inc. Sheet. Appl. au- 
thor: Michael Graboi. © lMay56; 
KKH6627. 

3 in 1 Hug-A-Pal: bottle bouncer, 
bottle holder, cuddly toy. Hug- 
A-Bear, no.l66; Hug-A-Pup, no.165. 
Sheet. Appl. author: Michael 
Graboi. © 15Feb56; KKIII488I4.. 

DE SOTO DIVISION, CHRYSLER CORP. 
SEE Chrysler Corp. 

DETROIT STEEL. 

How close-to-gauge do you want 

your DSC strip? (In Detroit pur- 
chasor, June 1956, p. 15) Appl. 
author; Simons-Michelson Co. 
© Detroit Steel Corp. d.b.a. 
Detroit Steel; 10Jun56; KKII7I4I4.8. 

Interested in May-June delivery on 
DSC strip or flat CR spring steel? 
(In Detroit purchasor, May I956, 
p. 32) Appl. author: Simons- 
Michelson Co. © Detroit Steel 
Corp. d.b.a. Detroit Steel; 
10May56; KKH6659. 

Proof of the steel is in its per- 
formance. (In Detroit purchasor, 
Jan. I956, p. 10) Appl. author: 
Simons-Michelson Co. © Detroit 
Steel Corp. d.b.a. Detroit Steel; 
10Jan56; KKH3I4.I8. 

The proof of the steel is in Its 
performance. DSC welded wire 
fabric puts a steel backbone in 
reinforced concrete. (In Detroit 
purchasor, Mar. 195^, P.25) 



28 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



DETROIT STEEL. Cont'd. 

Appl. author: Simons-Michelson Co. 
© Detroit Steel Corp. d.b.a. 
Detroit Steel; 10Mar56; KKlll+901. 
The proof of the steel is In Its 
performance, for example, the 
case of DSC strip. (In Detroit 
purchasor, Apr. 1956, P»3°) 
Appl. author: Simons -Ml chelson Co. 
© Detroit Steel Corp. d.b.a. 
Detroit Steel; 10Apr56; KKII5875. 
The proof of the steel is In its 
performance: How DSC strip splits 
.001' 3 to hold close tolerances 
for precision bearing makers. 
(In Detroit purchasor, June I956, 
p. 13) Appl. author: Simons- 
Mi chelson Co. © Detroit Steel 
Corp. d.b.a. Detroit Steel; 
10Jun56; KKII74I4.9. 
The proof of the steel is in its 
performance. When all is said and 
done. (In Detroit purchasor, Feb. 
I956, p. 7) Appl. author: Slmons- 
Michelson Co. © Detroit Steel 
Corp. d.b.a. Detroit Steel; 
10Feb56; KKHI4.I38. 

DIAL, JOHN L. d.b.a. DIALCO. SEE 
Dialco. 

DIALCO. 

Doodle. Pegwill brand wieners. 
Sheet. © John L. Dial d.b.a. 
Dialco; 20Dec55; KKII33I9. 

DIAMOND ALKALI CO. © 

Check these trouble spots for better 
solvent recovery. Diamond Per- 
chlorethylene. (In The National 
cleaner & dyer, Oct. 1955, P-H9) 
© 10ct55; KKH3287. 

DISNEY (WALT) PRODUCTIONS. © 

Mickey Mouse Club note paper. No. 
3731:49. 2I4. sheets; 2i+ envelopes. 
Label. © 28Nov55; KK113423. 

DISNEYLAND, INC. © 

Disneyland note paper. No.3731*U9» 
2I4. sheets; 2i| envelopes. Label. 
© 28Nov55; KK113U21;. 

DITZLER COLOR DIVISION, PITTSBURGH 
PLATE GLASS CO. SEE Pittsburgh 
Plate Glass Co. 

DIXIE CUP CO. © 

Dixie Cups filled with ice cream; l|. 
Multi-carton (sleeve) Label. 
© 22Nov55; KK113161. 

To whet America's appetite for pack- 
aged foods took some very special 
recipes ... Why the world's best 
cottage cheese went uneaten. (In 
Time, Feb. 27, I956, p. 69) Appl. 
author: Hicks & Grelst, Inc. 
© 22Feb56; KKH637U. 

Today modern hospitals can pamper 
even the fussiest patients ... 
The impatient patient in room 203 
finally smiled. (In Time, Mar. 26, 
I956, p. 13) Appl. author: Hicks 
& Greist, Inc. © 21Mar56; 
KKH6373. 

Today sports fans everywhere can 
enjoy a foamy, cool one ... The 
beer that didn't lose its head at 
the ball game. (In Time, Apr. 23, 
1956, p. 127) Appl. author: Hicks 
& Greist, Inc. © l8Apr56; 
KKH635U. 

DOANE AGRICULTURAL SERVICE, INC. © 
Doane-Designed farm buildings. 

(Doane-Designed pop-up building) 
Poleframe. Display folder. 
Appl. author: Robert Richard Rowe. 
© 19Jan56; KK113651. 

DOG HOUSE, INC. © 

Over 8 different ways to put on the 
dog. Frankfurter sandwiches. 
Label. Appl. author: Ross A. 
Marino. © 15Dec55; KKII37W+. 



DOMESTIC SEWING MACHINE CO., INC. © 
Win this wonderful new American 
made Domestic a«wing machine, 
Just count the cash. Sheet. 
Appl. author: Christian A. Lange. 
© Ii+Dec55; KK113223. 

DONAHUE SALES CORP. © 

4 great zipper teaching aids free. 
Talon. Appl. author; McCann 
Erlckson, Inc. © 15>Jan5>6: 
KK113518. 

DONRAY PRODUCTS. 

E-Z Wordfinder. How to assemble; 
how to use. Game device. Sheet. 
© Raymond A. Rinaldl, proprietor, 
Donray Products; 21May56; 
KKII687O. 

DOUG-BOAT CO. 

Runabout; nos.l & 2. 2 cards. 
© Douglas W. Barnes d.b.a. Doug- 
Boat Co.; I6jan56; KK117000. 

DOUGLAS FIR PLYWOOD ASSN. © 

Boat equipment locker. Folder. 

Appl. author: Alan Liddle. 

© 12Jan56 (in notice: I955); 

KKH3603. 
18' day cruiser, designed by Edwin 

Monk. Fir plywood fleet, plan 

no. 60. Folder. © lljDecSS; 

KKII5053. 

11' -3" outboard, designed by Edwin 
Monk. Fir plywood fleet, plan no. 
35. Folder. © 28Dec55; 
KKII50I4.8. 

15' outboard, designed by Frank E. 
Strickland. Fir plywood fleet, 
plan no. 50. Folder. © l4Dec55; 
KKH505I. 

Genuine Douglas fir plywood, Ply- 
Scord, interior type, grade C-D, 
sheathing. ( In The California 
lumber merchant, May 15, 1956, 
p. 2 of cover) © 15May56; 
KKH7273. 

7 '-9" pram dinghy, designed by c. P. 
and E. D. Burgess; plan revisions 
by Edwin Monk. Fir plywood fleet, 
plan no. 30. Folder. © 28DecSS- 
KK1 150^7. **' 

Single boat house. Form 55-59O. 
Folder. Appl. author: Walter D. 
Widmeyer. © U+Feb56; KK1150lj5. 

16' runabout, designed by David 
Beach. Fir plywood fleet, plan 
no. 55. Folder. © 20Dec55; 
KK115052. 

15 <-[)." outboard, designed by Edwin 
Monk. Fir plywood fleet, plan 
no. ii.0. Folder. © 28Dec55; 
KKII50U9. 

I51-9" punt, designed by Frank E. 

Strickland. Fir plywood fleet, 

plan no. 45. Folder. © 28Dec55; 

KKH5O5O. 
20' cabin cruiser, designed by 

David Beach. Fir plywood fleet, 

plan no. 65. Folder. © 20Dec55; 

KKH505I;. 
Walter ski Jump ramp. Form 55"600. 

Folder. Appl. author: Walter D. 

Widmeyer. © 21Feb56; KK115046. 

DOWIT, H. 

Amazing sharpener; at last, the per- 
fect knife sharpener. (In Fur- 
fish-game magazine, Mar. 1956, 
p. 26) © Harold Dowit; 20Feb56; 
KKH5699. 
Catch more fish ... The New-Lure 
forces fish to strike. (In Fur- 
fish-game, Apr. I956, p. 3D 
© Harold Dowit; 20Mar56; KKH5985. 

DOWNTOWN LOUISVILLE DAYS. 

Participant, Downtown Louisville 
Days. Retail consumer merchan- 
dise. Label. Appl. author; 
Staples Advertising, Inc. © Down- 



town Louisville Days Committee 
a ;„ a - Dow ntown Louisville Days; 
21Peb56; KK115280. * ' 

DOWNTOWN LOUISVILLE DAYS COMMITTEE 
a.k.a. DOWNTOWN LOUISVILLE DAYS. 
SEE Downtown Louisville Days. 

DOYLE (J. E. ) CO. © 

The Doyle patented sheet cleaner 
assures fast steady running ... 
Printing press cleaner. Folder. 
Appl. author: John A. Ashby. 
© 17Feb56; KKlU+278. 

Increase printing production, im- 
prove quality with the Doyle sheet 
cleaner. Card. Appl. author: 
John A. Ashby. © lMar56; KKII4883, 

DRAKE (GEORGE E. ) BAKING CO. © 
100 °/o whole wheat bread. Net 
weight 16 oz. Label. Appl. au- 
thor: R. G. Marsh Studios. 
© 19Mar56; KMI5237. 
Tasty Kernel diet bread. Net weight 
16 oz. Label. Appl. author: 
R. G. Marsh Studios. © 12Mar56; 
KKlll|880. 
White enriched bread. Net weight 
16 oz. Label. Appl. author: 
R. G. Marsh Studios. © 5Mar56; 
KKIIU879. 

DRI-HEAT FOOD SYSTEM, INC. © 

Drl-Heat Food System, the system 
that carries on where others leave 
off. Hospital hot food service. 
Folder. Appl. author: Seaward S. 
Lee. © 9May56; KK116811. 

DUBL DUTY PAINT PRODUCTS CO., a divi- 
sion of TOBIAS PAINT MANUFACTURING 
CO. SEE Tobias Paint Manufacturing 
Co. 

DUFF BAKING MIX CORP. © 

Country corn muffin mix. Net wt. 
8 oz. Label. Appl. author: 
Kenneth Fredrlcks. © 8Aug55; 
KK113780. 

Enriched hot roll mix. Net wt. 

Ill I/I4. oz. Label. Appl. author: 
Kenneth Fredrlcks. © 8Aug55; 
KK113781. 

Ginger bread mix. Net wt. l4 oz. 
Label. Appl. author: Kenneth 
Fredrlcks. © 8Aug55; KKH3783. 

Low calorie cake 'n frosting mixes; 
chocolate flavored. Net wt. 
16 1/2 oz. Label. Appl. author: 
Kenneth Fredrlcks. © 8Aug55; 
KKH3778. 

Low calorie cake 'n frosting mixes; 
golden layer cake. Net wt. 16 1/2 
oz. Label. Appl. author: Ken- 
neth Fredrlcks. © 8Aug55; 
KKH3779. 

Quick hot muffin mix. Net wt. 8 1/2 
oz. Label. Appl. author: Ken- 
neth Fredrlcks. © 8Aug55; 
KK113777. 

Waffle mix. Net wt. 11+ oz. Label. 
Appl. author: Kenneth Fredrlcks. 
© 8Aug55; KK113782. 

DUFFY, GEORGE V. d.b.a. SPEEDI-BURN 
PRODUCTS CO. SEE Speedi-Burn Prod- 
ucts Co. 

DU MONT (ALLEN B. ) LABORATORIES, 
INC. © 

Add Mega-Voice to your communica- 
tions system. The Mega-Voice PA 
kit. Sheet. Appl. author: Paul 
J. Currier. © Mobile Communica- 
tions Dept., Allen B. Du Mont 
Laboratories, Inc.; 28Jan56; 
KKlll|558. 

Du Mont audio mixing panel, type 
5305-A. Bulletin TR-83I. Sheet. 
Appl. author: Prank Newman. 
© Television Transmitter Dept., 
Allen B. Du Mont Laboratories, 
Inc.; lMar55; KKH356O. 



1956 



CURRENT REGISTRATIONS 



29 



Du Mont color studio scanner equip- 
ment. Bulletin TR-888. Camera 
equipment. Folder. Appl. au- 
thor: Frank Newman. © Television 
Transmitter Dept., Allen B. Du 
Mont Laboratories, Inc.; 8<Jun55; 
KK113553- 
Du Mont color video & masker con- 
trol panel, type 5I4.16-A. Bulletin 
TR-805. Film reproduction equip- 
ment. Sheet. Appl. author: 
Frank Newman. © Television Trans- 
mitter Dept., Allen B. Du Mont 
Laboratories, Inc.; 25Jan55» 
KK1135U5. 
Du Mont distribution amplifier, 
type 5I1.37-A for use with video 
distribution ... Bulletin TR-825. 
Sheet. Appl. author: Frank New- 
man. © Television Transmitter 
Dept., Allen B. Du Mont Labora- 
tories, Inc.; lMar55; KK113559* 
Du Mont dynamic engine analyzer. 
Folder. Appl. author: Seth T. 
McConnack. © Technical Products 
Division, Allen B. Du Mont Labo- 
ratories, Inc.; 300ct55; KKII3I476. 
Du Mont mobile communications. 

Sheet. Appl. author: Frank New- 
man. © Mobile Communications 
Dept., Allen B. Du Mont Labora- 
tories, Inc. 
Bulletin 

MC-232. A completely self-con- 
tained ... case mounted control 
head for use with 25-5!+ mc and 
II4I4.— I7U- mc mobile communica- 
tions equipment. © 25Feb55; 
KKH35I4.9. 
MC-233. Model MCA-902-A/B remote 
control equipment. © 25Feb55; 
KK113552. 
MC-23l|. A new, universal test 
meter, type 5819-A for servicing 
and tuning mobile communications 
equipment. © 17Mar55; KKII356I. 
MC-21+2. Type 5808-(a) and type 
58l8-(a) base station receiver 
for 25-5I4. MC band. © 25Feb55; 
KK113514-1. 
MC-2I4.5. MCA-I50-A utility base 
station equipment for 25-5I4. mc 
operation. © 26Jan55; KK113558. 
MC-2I4.6. MCA-35O-A utility base 
station equipment for I4I4.-I7U 
MC operation. © 26Jan55; 
KK113539. 
MC-255. Type MCA-101-B mobile 
radio system for 25-5I+ mc opera- 
tion. © HFeb55; KKII35I+I4.. 
MC-256. Type MCA-I4OI-B UHF mobile 
radio system for l4.5O-i4.7O mc 
operation. © 26jan55; KKII3563. 
MC-292. Type MCA-351-A base 
station for 1)|l| -17)| mc opera- 
tion. © 23May55; KKII355I. 
MC-312. You can achieve wider 
range ... with the new model 
MCA-I4.5I4.-A repeater station 
(l4.5O-Ij.7O MC) © lAug55; 
KKII35I4.O. 
MC-319. 1J4J4.-I7I4. mc mobile radio 
model MCA-301-B, MCA-30I4.-B 
transmitter-receiver system 
universal 6/l2-volt operation. 
© 21Jun55; KK11355U. 
MC-3214. Type 5856-(a); type 5857- 
(a) base station receiver for 
HU4-I7I+ MC band. © 310ctS5; 
KKII3536. 
MC-325. With the new Du Mont 

model MCA-103-A, 25-5I4. mc, model 
MCA-303-A, lUl4.-i7l4.mc ... all 
industries can utilize LPI com- 
munications. © lAug55; 
KK113555. 
MC-3I48. A listening post ... the 
model MCA-153-A (25-5I4. mc) and 
model MCA-353-A (II4I4.-I7I4. mc) 
monitor-receiver. © 10Nov55; 
KKII3556. 



MC-35i|« Extend your operations 
... with the MCA-I52-A 250 watt 
base station. © lOctSS; 
KK113535. 

MC-36I. Extend your operations 
In the 1I4J4.-I7I4 MC band with the 
MCA-352-A 250 watt base station. 
© 3lOct55; KKH3537. 

MC-366. MCA-150-3 utility base 
station equipment for 25-5I4. mc 
operation. © 10Nov55; KKII355O. 

MC-369. Low-cost, compact trans- 
mitter/receiver for 1144-1714. mc 
operation. Appl. author; Paul 
Currier. © I8jan56j KKIH4.56O. 

MC-I4.O8. Type MCA-I4.OI-B, type MCA- 
14.02-B DHP mobile radio system 
for I4.50-I4.70 mc operation. 
Appl. author: Frank Newman. 
© I8jan56; KKlllj.561. 

MC.-I4.09. Type MCA-I4.50-A/B, type 
MCA-I4.51-A/B base station for 
I4.50-I4.70 mc operation. Appl. 
aUth )°?c Prank Newman. © I8jan56; 

MC-I4.IO. MCA-350-B utility base 
station equipment for 11(4-1714. 
mc operation. Appl. author: 
Frank Newman. © 30Dec55- 
KK1114.559. 

Du Mont mobile Vitas can camera 
equipment. TR-89I4.. Folder. 
Appl. author: Frank Newman. 
© Television Transmitter Dept., 
Allen B. Du Mont Laboratories, 
Inc.; 30Jun55; KKH3557. 

Du Mont RF waveform monitor, type 
503I4-B, channels 2-13 . Bulletin 
TR-839. Transmitter equipment. 
Sheet. Appl. author: Frank New- 
man. © Television Transmitter 
Dept., Allen B. Du Mont Labora- 
tories, Inc.; 20May55; KK113553. 

Du Mont series 18000-20 KW tele- 
vision transmitter, channels 7~15» 
Bulletin TR-886. Folder. Appl. 
author: Frank Newman. © Tele- 
vision Transmitter Dept., Allen B. 
Du Mont Laboratories, Inc.; 
I6jun55; KK113 5I4.7. 

Du Mont series 19000-100 KW tele- 
vision transmitter, channels 7~13« 
Bulletin TR-887. Folder. Appl. 
author: Frank Newman. © Tele- 
vision Transmitter Dept., Allen B. 
Du Mont Laboratories, Inc.; 
l6Jun55; KKH35I4.6. 

Du Mont series 100-50 watt tele- 
vision transmitter, channels 2-6; 
series 200-50 watt television 
transmitter, channels 7 _1 3» Bul- 
letin TR-884. Sheet. Appl. au- 
thor: Frank Newman. © Television 
Transmitter Dept., Allen B. Du 
Mont Laboratories, Inc.; 26May555 
KKII353I4.. 

Du Mont series 17000-10 KW tele- 
vision transmitter, channels 2-6. 
Bulletin TR-885. Polder. Appl. 
author: Frank Newman. © Tele- 
vision Transmitter Dept., Allen B. 
Du Mont Laboratories, Inc.; 
I6jun55; KK1135U8. 

Du Mont sync switching unit, type 
52I4.O-C. TR-8I4I4.. Video control 
equipment. Sheet. Appl. author: 
Frank Newman. © Television Trans- 
mitter Dept., Allen B. Du Mont 
Laboratories, ^nc. ; 29Mar55; 
KKH3562. 

Du Mont television console section, 
type AS70 C; television console 
end bell set, type AS70 EB. Ac- 
cessory equipment. Bulletin 
TR-811. Sheet. Appl. author: 
Frank Newman. © Television Trans- 
mitter Dept., Allen B. Du Mont 
Laboratories, Inc.; HFeb55; 
KK1135142. 



Du Mont 12" monitor equipment, type 

TA-15I4.-A. Bulletin TR-838. Sheet. 

Appl. author: Frank Newman. 

© Television Transmitter Dept., 

Allen B. Du Mont Laboratories, 

Inc.; 20Apr55; KKII3538. 
Du Mont video switch unit, type 

530I4.-A. Bulletin TR-812. Sheet. 

Appl. author: Frank Newman. 

© Television Transmitter Dept., 

Allen B. Du Mont Laboratories, 

Inc.; HFeb55; KKII35I4.3. 

TV's greatest color buy. Du Mont 
color, pac. Folder. Appl. 
author: Frank Newman. 
© 23Apr56; KKH6823. 

DUNAWAY (JUDSON) CORP. SEE Judson 
Dunaway Corp. 

DUNCAN (RUSSELL) & SONS. © 

Hardy, certified seed grains grown 
in the cold triangle. The seed 
we offer you. Mail folder. Appl. 
author: Russell Duncan. © l5Dec55- 
KK115075. 

DUNCAN COFFEE CO. © 

The freshest taste In coffee and at 
a savings, too. Admiration. (In 
The Houston chronicle, Feb. llj., 
I956, section C, p. 7) Appl. au- 
thor: Tracy-Locke Co., Inc. 
© ll|Feb56; KKH5IO3. 

$1.00 reward. Maryland Club coffee. 
(In The New Mexican, May 8, 195^, 
p. 10) Appl. author: Tracy-Locke 
Co., Inc. © 8May56; KKII657O. 

There's a secret to making good cof- 
fee. Duncan's Maryland Club. (In 
The Houston post, Houston, Tex., 
Feb. 2, I956, section 2, p.l;) 
Appl. author: Tracy-Locke Co., Inc. 
© 2Feb56; KKH3877. 

DU PONT DE NEMOURS (E. I.) & CO., 
INC. © 
An opportunity for added candy 

profit in super markets with 

holiday promotions. 15 p. 

Appl. author: Duane B. Roach. 

© 70ct55; KKH363I. 
Selling slants. Du Pont Zerone, 

Zerex antifreeze. Folder. 

Mar. I956. Appl. author: John S. 
Swajeski. © lMar56; KKH5736. 

DUR0-TEST CORP. © 

De luxe Daylite, the brilliant day- 
light lamp with superior color 
rendition, by Duro-Test. Fluo- 
rescent tube. Sheet. Appl. au- 
thor; Roland W. Tiemann. 
© 2l4Feb56; KK115363. 

A dress is a dress, is a dress. 
Super Delux I4.5 fluorescent tubes. 
Folder. Appl. author: Roland W. 
Tiemann. © 10Feb56; KKH6776. 

Duro-Test Economaster Industrials. 
Models 383 & 555. Fluorescent 
tubes. Sheet. Appl. author: 
Roland W. Tiemann. © 1Nov55; 
KK113U97. 

Duro-Test mercury vapor combination. 
Model 557. Lamp & ballast. Sheet. 
Appl. author: Roland W. Tiemann. 
© 1Nov55; KKH3I4.96. 

Duro-Test Plastlcliner fixtures. 
Models 382 & 55I4. Fluorescent 
tubes. Sheet. Appl. author: 
Roland W. Tiemann. © 1Nov55; 
KK113l|98. 

Duro-Test proudly announces an 
entirely new light source, Fluo- 
meric. Lamps. Folder. Appl. 
author: Roland W. Tiemann. 
© 6Apr56; KKH6775. 

Duro-Test Thlnliner strip units. 
Models 38I4. & 556. Fluorescent 
tubes. Sheet. Appl. author: 
Roland W. Tiemann. © 1Nov55; 
KK11314.95. 



30 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



DURO-TEST CORP. © Cont'd. 

Duro-Test 25OO hour de luxe indirect 
spotlite. Sheet. Appl. author: 
Roland W. Tiemann. © B?ar56; 
KKH536U. 

Duro-Test 200 watt extra duty, Durex 
reflector, the lamp that has 
everything. Sheet. Appl. au- 
thor: Roland W. Tiemann. 
© 13Apr56; KK11677U. 

Duro-Test V-Beam. [Endorsed by] 
Ralph 0. Hatch. Filaments for 
incandescent lamps. (In Munici- 
pal signal engineer, Nov. -Dec. 
1955. p. 62) Appl. author: 
Roland W. Tiemann. © lDec55; 
KK115U91+. 

Duro-Test V-Beam. [Endorsed by] 
Ralph 0. Hatch. Traffic lamp. 
(In The American city, Mar. 1956, 
p. 102) Appl. author: Roland W. 
Tiemann. © 17Peb56 (in notice: 
1955); KKH5365. 

Vision's best with Duro-Test V-Beam. 
Incandescent bulbs. Appl. au- 
thor: Roland rt. Tiemann. 
© 13Jan56; KK116777- 

Weather-proof Duro-Test Par-38, 
spotlite-floodllte. Sheet. 
Appl. author: Roland W. Tiemann. 
© 21Nov55; KKH3I4.99. 

What will Duro-Test lamps do for 
you? Appl. author: Roland W. 
Tiemann. 5) 20Jan56; KKII6778. 

DUTCH-AFRO IMPORT GARDENS. © 

Yours free on this amazing offer, 
the fabulous Christmas rose. 
Mailing envelope with 5 pieces. 
© 22Aug55; KK11U6U1. 

DUTCH CHEF KITCHEN. 

The original Dutch Chef home made 
baked pork and bean3. 1 lb. 2 oz. 
Label. © Adolphus S. Ford d.b.a. 
Dutch Chef Kitchen; ll+Jan56; 
KKIO39OO. 

DUVERNOY-WESTCH ESTER CORP. © 

Mann Brot, authentic formula, sour 
rye. Net wt. 3 lbs. 13 l/k ozs. 
Bread. Label. © li^ov55; 
KK113097. 

DYER, LEE. 

All aboard for better buys at 

Dyer's. SEE Hatke, Roy. 
All roads lead to better buys at 

Dyer's Food Center. SEE Hatke, 

Roy. 
For he's a jolly, good fellow. SEE 

Hatke, Roy. 

DYER (0. V.) SALES CO. 

Again, for the third year to pur- 
chasers of brand new 1956, fully 
guaranteed automobiles at 15 °/o 
discount. (In Mail sale adver- 
tiser, Feb. I956, p. 2) ©0. M. 
Dyer Sales Co., solely owned by 
Otto McWhorter Dyer, Sr. ; 23Jan56; 
KK115091. 
Free, a new automobile yearly. (In 
Mail sale advertiser, Apr. 195°) 
© ■ 0. M. Dyer Sales Co., solely 
owned by Otto McWhorter Dyer, Sr. ; 
23Mar56; KKII56IO. 

DYER, OTTO MCWHORTER, SR., sole owner, 
0. H. DYER SALES CO. SEE Dyer 
(0. M.) Sales Co. 



E 



Y SETTLER CO. © 
An Early Settler, 1955. Lanier 
Clothiers. Card. Appl. author: 
J. H. O'Toole d.b.a. Early Settler 
Co. © 20Nov55; KK11329U. 

EARLY TIMES DISTILLERY CO. © 

All star standout, that's Early 
Tines, the bourbon with the best 



recommendation any whisky ever had. 
(In San Francisco call bulletin 
Apr. 17, 1956, p. 32) Appl. au- 
thor: Ruthrauff & Ryan, Ino. 
© 17Apr56; KE 1173 16. 

All star standout, that's Early 
Times, the bourbon with the best 
recommendation any whisky ever had. 
Hospitality headquarters, your 
friendly tavern. (In Birmingham 
news, May 3, I956, p. 32) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 3May56; KKH73I9. 

At Mardi Gras have better times 
with Early Times. [Jester reach- 
ing toward bottle; filled glass] 
(In Times picayune. New Orleans, 
Feb. 11, 1956, p. 18) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© HFeb56; KKII6065. 

Bartenders win $1,000 United States 
savings bond. (In Beverage re- 
tailer, Jan. 16, I956, p. 2) 
Appl. author: Ruthrauff & Ryan. 
© I6jan56; KKII389I4.. 

Before you do your holiday buying, 
here's what every man should know 
about whisky. (In Indianapolis 
star, Nov. 10, 1955, P-3D Appl. 
author: Ruthrauff & Ryan, Inc. 
© 10Nov55; KK1131+92. 

Best for your enjoyment. cBottle; 
pine needles 3 (In Portland, Or. 
journal, Nov. 8, 1955, sports 
section, p. 3) Appl. author: 
Ruthrauff & Ryan, Inc. © 8Nov55; 
KK113U93- 

Best for your enjoyment. cCarton & 
bottles (In Oregonian, Portland, 
Or., Nov. 5, 1955, sports section, 
p. 2) Appl. author: Ruthrauff & 
Ryan, Inc. © 5Nov55; KK113J+90. 

The best recommendation a whisky can 
have. cTwo men with bottle, 
talking:) (In Birmingham post 
herald, Mar. 2, 1956, p.lU) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 2Mar56; KK116061. 

Best to give, best to serve, best 
for your enjoyment. cB & W ad; 
hand holding carton; Early Times 
being poured into glass; 2 men 
drinking; hand with glassa (In 
Louisville times, Dec. 9, 1955, 
P»35) Appl. author: Ruthrauff 
& Ryan, inc. © 9Dec55; KKII3832. 

Best to give, best to serve, best 
for your enjoyment. [Color ad; 
hand holding carton; Early Times 
being poured into glass; 2 men 
drinking; glass in hand] (In 
The Commercial appeal, Memphis, 
Dec. 7, 1955, p.^2) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
©7Dec55; KK113833. 

Best to give, best to serve, best 
for your enjoyment. cPine needles; 
carton; bottle; hand with glass} 
(In Houston post, Dec. 3, 1955, 
section 2, p. 2) Appl. author: 
Ruthrauff & Ryan, Inc. © 3Dec55; 
KK113835. 

Best to serve, best for your enjoy- 
ment. cBottle pouring into glass; 

2 men drinking; hand holding high- 
balla (In Birmingham news post 
herald, Dec. 29, 1955, P.H) 
Appl. author; Ruthrauff & Ryan. 

© 29Dec55; KK113933. 
Best to serve, best for your enjoy- 
ment. (In Call bulletin, Dec. 28, 

3 955, P. 26) Appl. author: Ruth- 
rauff 4 Ryan, Inc. © 28Dec55; 
KK113U87. 

Conclusive proof of Early Times 
superiority. c2 men in black; 1 
holding bottle:] (In The Mont- 
gomery advertiser, Jan. 13, 1956, 
p.lj.C) Appl. author: Ruthrauff & 
Ryan. © 13Jan56; KKII3893. 



Early Times, Kentucky straight 
bourbon whisky. cPicture of 
bottle:) (In Fayetteville observ- 
er, Fayetteville, N. C, Nov. 16, 
1955, section 2, p. 2) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 16nov5 c :; KK11391U).. 

Early Times, the whisky that made 
Kentucky whiskies famous, every 
ounce a man's whisky. (In 1955 
Corrado's liquor handbook, Jan. 1, 

1955, p. 59) Appl. author: Ruth- 
rauff & Ryan, Inc. © ljan55; 
KK113692. 

Every ounce a man's whisky. (In 
Cleveland arena, Oct. 21, 1955, 
P.II4.) Appl. author: Ruthrauff & 
Ryan, Inc. © 10ct55; KKH3298. 

Fast horses and slow whisky, that's 
Kentucky where Early Times has 
made bourbon history. (In Life, 
Mar. 15, 1956, p. 132) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 15Kar56; KK116120. 

Here's conclusive proof of Early 
Times superiority. cTwo men 
looking at label on bottlea (In 
Seattle daily times, Jan. 25, 1956, 
p. 22) Appl. author: Ruthrauff 
& Ryan, Inc. © 25Jan56; KKH6O63. 

How a case of Early Times solves 
your holiday problems. (In Life, 
Dec. 12, 1955, p. 22) Appl. au- 
thor: Ruthrauff & Ryan. © 12Dec55; 
KK113932. 

Kentucky offers conclusive proof of 
Early Times superiority. (In Los 
Angeles herald express, Jan. 19, 

1956, p.D-9) Appl. author: 
Ruthrauff & Ryan, Inc. © 19Jan56; 
KK116062. 

More Kentuckians choose Early Times 
than any other straight. (In 
Monopoly state review, Sept. 1, 
1955, P'3 ° f cover) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© lSep55; KK11393J+. 

Newspapers, stacker, window counter 
card, booklet, pennant. Early 
Times baseball promotion. (In 
Liquor store, Apr. 1956, p. 2 of 
cover) Appl. author; Ruthrauff & 
Ryan, inc. © lApr56; KK116121. 

$1,000 United States savings bond, 
grand first prize, can be yours. 
(In Massachusetts beverage journal, 
Jan. I956, p. 37) Appl. author: 
Ruthrauff & Ryan. © Uan56; 
KKH389O. 

Reach for the brand that brings 
them back. C B & Wd (In Ohio 
tavern news, Dec. 8, 1955, p. 20) 
Appl. author; Ruthrauff & Ryan 
Inc. © 8Dec55; KKH383I;. 

Reach for the brand that brings 
them back. cColor ada (In 
Southern beverage journal, Dec. 
1955, P.1+ of cover) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© lDec55; KK113836. 

The Sugar Bowl. Toast this year's 
winner with the be3t recommended 
bourbon in America. (In New 
Orleans item, Dec. 29, 1955, p. 22) 
Appl. author: Ruthrauff & Ryan. 
© 29Dec55; KKH3889. 

Take the word of whisky-wise Ken- 
tuckians. Kentuckians themselves 
choose Early Times ... (In The 
Monopoly state review, Oct. 1, 
1955, p. 31) Appl. author; Ruth- 
rauff & Ryan, Inc. © 10ct55; 
KK113585 . 

To the man who has many friends, buy 
Early Times, buy the case, solve 
12 gift problems. (In The Louis- 
ville times, Nov. 22, 1955, P-29) 
Appl. author: Ruthrauff & Ryan. 
©22Nov55; KK113936. 



1956 



CURRENT REGISTRATIONS 



31 



What ©very nan should know about 
whisky. (In Albany herald, Albany, 
Ga., Nov. 3, 1955. sports section, 
p.2B) Appl. author; Ruthrauff 
& Ryan, Inc. © 3Nov55; KKH3I1.85. 

When the bluegrass turns to white, 
do as Kentuckians do, give Early 
Times ... (In Life, Nov. 28, 
1955, P. 68) Appl. author: Ruth- 
rauff & Ryan. © 28Nov55; KK113931. 

When the day's battles are over, 
home to Early Times. (In Life, 
Jan. 16, I956, p.76) Appl. au- 
thor: Ruthrauff & Ryan. © l6Jan56; 
KKII39U5. 

EASI-BILD PATTERN CO., INC. © 

No. 587 wise owl markers. Label. 

Appl. author: Donald R. Brann. 

© 30Hay55; KKH3187. 
No. 592 outdoor Christmas card. 

Label. Appl. author: Donald R. 

Brann. © 12Jul55; KKH3186. 
No. 596 packaway Cape Cod doll house. 

Label. Appl. author: Donald R. 

Brann. © 2l^Aug55; KKII3I85. 

EASTERN INDUSTRIES, INC. © 

Electro-Matic Master traffic system 
computer & selector. Folder. 
© 13Peb56; KKIII4.O95. 

EASTERN SEABOARD PLASTICS, INC. © 
Any way you look at it — . The 
Floridian, deflatable sun hat. 
Display card. Appl. author: 
Walter Binderman. © 21Peb56; 
KK115028. 

EBCO MANUFACTURING CO. © 

Announcing the dazzling new Constel- 
lation series, by Oasis. Water 
coolers. Sheet. © HJan56; 
KKlli4.Hl. 

Hot 'n Cold beverage center cuts 
coffee-break time $0 °/o. Water 
cooler. Sheet. © llJanf>6; 
KKIH4.IIO. 

Light years ahead, the star-studded 
Constellation series, by Oasis. 
Water coolers. Ad no.lO-176. 
Sheet. © HJan56; KKIII4.IO9. 

Light years ahead, the star-studded 
Constellation series, by Oasis. 
Water coolers. Ad no. 10-207. 
Sheet. © Hjan56; KKlHj.112. 

ECONOMICS LABORATORY, INC. © 
Soilax. Net wt. 1+ 1/2 pounds. 
Household cleaner. Label. 
© 2Febi4.6; KKII32I4.8. 

EDDALE CORP. © 

Home Court basketball. [Endorsed 
by] Charley Eckman. Game. Label. 
Appl. author: Edwin C. Liedtke. 
© 19Dec55; KKH305I4. 

EDMONT MANUFACTURING CO. © 

It's like a miracle. Keep your 
hands cool in hot water, an 
important secret of hand beauty. 
Girl Friday, by Edmont, the in- 
sulated glove ... (In Charleston 
daily mail, Mar. 21, 1956, p. 20) 
Appl. author: Maurice Mullay. 
© 21Mar56; KKH63O9. 
Would you have believed it possible? 
Stop boiling your pretty hands. 
Girl Friday, by Edmont, the in- 
sulated glove ... (In Charleston 
daily mail, Apr. !+, I956, p. 2) 
Appl. author: Maurice Mullay. 
© I|Apr56; KKH6308. 

EDUCATIONAL SERVICE DEPT., BRISTOL- 
MYERS CO. SEE Bristol-Myers Co. 

EISENEGGER, J. A. © 

Handy Dandy, do it yourself, suicide 
kit. Toy. Label. © 27Dec55; 
KKH3299. 



EKCO PRODUCTS CO. © 

Do your Christmas shopping here. 
Flint de luxe stainless tableware 
set. Easy does it, perfectly with 
Flint gifts. N0.55I4.9. (In This 
week magazine, Oct. 16, 1955, P«U) 
Appl. authors Dancer-Fitzgerald- 
Sample, Inc. © I60ct55; KKH5373. 

Do your Christmas shopping here. 
Flint egg beater. Easy does it, 
perfectly with Flint gifts. No. 
5551. (In Parade, Oct. 2, I955, 
p. 6) Appl. author: Dancer-Fitz- 
gerald-Sample, Inc. © 20ct55; 
KK115372. 

Do your Christmas shopping here. 
Flint holdster set; four knives ... 
Easy does it, perfectly with Flint 
gifts. No.5550. (in This week 
magazine, Nov. 13, 1955, p. 3^) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © l60ct£5; KK115371|.. 

Do your Christmas shopping here. 
Flint kitchen tools. Easy does 
it, perfectly with Flint gifts. 
No. 5552. (In Parade, Oct. 30, 
1 955» P. 6) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © 300ct55; 
KKH537I. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 
Folder. Appl. author; Walter 
Gustaf Larson. 
Issue no. 

1. © 3Uan56; KK113786. 

2. © 22|Feb56; KK114565. 

3. © 21Mar56; KKH5323. 
I;. © l6Apr56; KKH5790. 

5. © 23May56; KKH698I4.. 

6. © 19Jun56; KKH7671. 

ELECTRO LUX CORP. © 

Now, Electrolux protection, for your 
child's indoor playground, as 
little as $5.00 per month. Vac- 
uum cleaner. (In Parents' maga- 
zine, Jan. I956, P.I4. of cover) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 25Dec55; 
KKH636I. 

Wonderful to give, wonderful to get, 
the Christmas gift that makes life 
easier for years. Electrolux 
vacuum cleaner. (In Ladies' home 
journal, Dec. 1955, P«J2) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 29N0V55; KK113039. 

World's lightest-weight heavy-duty 
cleaner. Electrolux vacuum. 
(In Good housekeeping, Oct. 1955) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 20Sep55; 
KK1130i|.0. 

World's lightest-weight, heavy-duty 
cleaner. It's the new Electrolux 
... Vacuum. (In Good housekeep- 
ing, Mar. 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. >U'20Feb56; KKH7I57. 

ELPMAN'S SHOE STORE. © 

How can we sell better shoes for 

less? Mail folder. Appl. author: 
Fred I. Louis. © 12Aug55; 
KKH331I4.. 

ELLANGEE PRODUCTS CO., INC. © 
Sayda. (Fulafrute and/ or Sayda) 
Edible bakery supplies. Label. 
Appl. author: Advertising Tech- 
niques. © lFeb56; KKlllj.069. 

ELLSWORTH (ELMER) & SON. 

Convertipearl, convertible cultured 
pearl youth necklaces. Folder. 
Appl. author: Elmer W. Ellsworth. 
© Convertipearl Necklace Co., 
wholly owned subsidiary of Elmer 
Ellsworth & Son; 10Dec55; KK113122. 



ELOWE, N. 

Hair and scalp preparation for men 
and women. Net cont. 8 fl. ozs. 
Label. ©Nat Elowe; 15Feb56; 
KK115286. 

EMERY FOOD CO. © 

Silver-Dale, quick frozen, cut, 
green beans. Net weight 10 
ounces. Label. © 23Feb56; 
KKll487lj.. 

Silver-Dale, quick frozen, french 
style, green beans. Net weight 
10 ounces. Label. © 23Feb56; 
KKIII4.875. 

Silver-Dale, quick frozen, whole 
kernel corn. Net weight 10 
ounces. Label. © lI;Feb56; 
KKIII4.92O. 

EMPIRE PENCIL CO., division of HASSEN- 
FELDBR0S., INC. SEE Hassenfeld 
Bros., Inc. 

ENGLANDER CO., INC. © 

Annual Englander sleepstakes. Mat- 
tresses. (In Life, Jan. 9, I956, 
p. 37) Appl. author: Leo Burnett. 
© 9Jan56; KKH3I4.02. 

ERICKSON ENTERPRISES. © 

Year "round protection and lasting 
beauty, Ventaire custom built 
aluminum awnings, for porches, 
patios and windows. (In The 
Detroit news, Apr. 8, 1956, sec- 
tion G, p.lG) Appl. author: 
Earl J. Erickson. © 8Apr56; 
KKH6859. 

ESHELMAN (JOHN W. ) & SONS. © 

New from John W. Eshelman & Sons Red 
Rose pre-mix. Farm feeds. Pam- 
phlet. Appl. author: Van Sant, 
Dugdale & Co., Inc. © llMay56; 
KKH66I4.8. 

ESKIMO PIE CORP. © 

Eskimo toasted almond bar, delicious 
coated ice cream. Contents 3 
fluid ounces. Label. Appl. au- 
thor: Charles Martin. © 20Jan56; 
KKH37OI. 

New, delicious Eskimo frozen foods. 
Folder. Appl. author: Charles 
Martin. © lFeb56; KKH5O95. 

ESQUIRE CO. © 

Wheel Seel, for sealing leaks at 
rivets and seam weld3 where tube- 
less tires are used. l/lj. pint. 
Label. Appl. author: Gilbert 
Squire. © 5Apr56 (in notice: 
1955); KK11661(.2. 

ESS0, INC. © 

Esso research works wonders with 
oil. Oil and the atom, a new re- 
search team. (In The Hartford 
courant, Nov. 13, 1955, Pt«i|» P-H) 
Appl. author: MeCann Erickson, Inc. 
© 13Nov55; KK113362. 

ESTERBR00K PEN CO. © 

Always ready to write, writes for 
months without refilling. Try one 
for 30 days. (In Time, Mar. 12, 
1956, p. 12!;) Appl. author: Robert 
Farnham, Jr. © 7Mar56; KKH7326. 
Always ready to write, writes for 
months without refilling. Try 
one on your own desk for 30 days. 
(In Time, Jan. 9, I956, p. 72) 
Appl. author: Robert Farnham, Jr. 
© lj.Jan56; KKH7328. 

Faster, clearer, easier notes with 
this Gregg-approved pen and point. 
No. 1555* ( I n Today's secretary, 
Mar. I956, p.i| of cover) Appl. 
author: Robert Farnham, Jr. 
©25Feb56; KKH7I33. 



32 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



ESTERBROOK PEN CO. © Cont'd. 

Give the thoughtful gift with the 
personal touch. Esterbrook pens, 
more than 30 different points, one 
Just right for every writing style. 
(In Life, Dec. 12, I955) Appl. 
author: John D. Wooster. 
© 9Dec55; KKII713U. 

Only you and Esterbrook can make 
this gift so personal. (In The 
Saturday evening post, Nov. 19, 

1955. P. 88) Appl. author: John 
D. Wooster. © 17Nov55; KKH6318. 

The pen that fills Itself, Ester- 
brook. Always ready to write. 
[Three models] (In Time, Feb. 13, 

1956, p. 1+6) Appl. author: Robert 
Farnham, Jr. © 8Peb56; KKII7327. 

The pen that fills Itself, Ester- 
brook, always ready to write. 
(In Time, May 7, I956, p. 20) 
Appl. author: Robert Parnham, Jr. 
© 3May56; KKH6896. 

Petite-Pak, now, the brightest, 
prettiest, gayest purse pen and 
pencil set ever. (Petite purse 
set) (In Glamour, Dec. 1955, 
p.lU) Appl. author: John D. 
Wooster. © 22Nov55; KKH65U8. 

Time to start hinting for an Ester- 
brook pen, choose the right point, 
for the way you write, by number. 
(In Senior scholastic, Dec. 1, 
1955, P-37) Appl. author: John 
D. Wooster. © 29N0V55; KKII6I4.O3. 

To make your writing look better to 
you and to others, too ... Just 
thread the point of your choice 
into the barrel. [Pen with dis- 
connected point] (In Senior 
scholastic. Mar. 15, I956, p. 37) 
Appl. author: Robert Parnham, Jr. 
© 13Mar56; KKII6I4.OI4.. 

To make your writing look better to 
you and to others, too, choose the 
right point, for the way you write, 
by number. (In The Saturday eve- 
ning post, Peb. 18, 1956, p. 12) 
Appl. author: Robert Parnham. 
© lUPeb56; KKII655O. 

To make your writing look better to 
you and to others, too, thread the 
point of your choice into the bar- 
rel ... [Pen point between fin- 
gers; barrel separated] (In 
Senior scholastic, Feb. 16, I956, 
p.lj.0) Appl. author: John D. 
Wooster. © 15Feb56; KKII6I4.O5. 

EUTECTIC WELDING ALLOYS CORP. © 
Aleaciones Para Soldar Eutectic a 
Baja Temperatura. Label. 
Xyron 2-25, CA-CC. Punta azulada. 

© 25Apr^6 (in notice: 1955); 

KK116112. 
Eutectic Low Temperature Welding 
Alloys. Label. 
AluTin, no. 51, for torch and 

soldering iron, available in 2 

and 5 lb. spools. © loFeb56; 

KKIIJ4.25I. 
Eutec Chamf erTrode , DC straight. 

Red tip. © 26Feb$6; KK11U531. 
Eutec-CopWeld 813. for torch. 

© l6Feb56; KKHJ+266. 
Eutec Hand-Omatlc, no.l, AC-DC. 

Red tip. © l6Feb56; KKII425I4.. 
Eutec-HandOmatlc, no. 2, AC-DC. 

Orange tip. © 28Feb56; 

KKllI+516. 
Eutec instant hardner, no. 75, for 

torch. © 28Feb56; KKHI4.51I4.. 
Eutec-Instant overlay KR-69OO, for 

torch. © l6Feb56; KK11U253. 
Eutec-SHWeld l6l8, for torch. 

© 28Feb56; KKIII1529. 
Eutec-StainRod A, for torch. 

Purple tip. © 28Dec55; 

KK112991. 



Eutec-StainTrode A, AC-DC. Gray 

tip. ©28Dec55; KKII2997. 
Eutec StainTrode A-MO, AC-DC. 

Black tip. © 27Jan56; KKH3667. 
Eutec StainTrode B, AC-DC. 

© l6Feb56; KKIII4273. 
Eutec StainTrode B-MO, AC-DC. 

Violet tip. © l6Peb56; 

KKHU257. 

Eutec StainTrode C, AC-DC. Tan 
tip. © l6Peb56; KKIIIJ255. 

Eutec-StainTrode D, AC-DC. 
Maroon tip. © 28Dec55; 
KK112990. 

Eutec-TinWeld. © 8Mar56; 

KKHI4.786. 
Eutec Tinweld I, regular. 

© l6Feb56; KKIH4271. 
Eutec-TinWeld I, standard. 

© 8Mar56; KKlli4785. 

Eutec TinWeld II, lead free. 

© l6Feb56; KKIH4265. 
Eutec-TinWeld II, lead free. 

© 3Apr56; KKII5I+36. 
Eutec TinWeld III, neutral. 

© l6Feb56; KKHJ427O. 
Eutec-TinWeld III, neutral. 

© 3Apr56; KK115U35. 
Eutec TinWeld IV, refrigeration. 

© l6Feb56; KKIU+2I42. 
EutecRod 5 AH, for torch. Maroon 

tip. © 28Feb56; KKllJ;527. 
EutecRod 5-HSS, for torch. Dark 

green tip. © 29Mar56; KKH5335. 
EutecRod no.5-0H, for torch. 

Dark blue tip. © 22May56; 

KKH7217. 
EutecRod S WH, for torch. Yellow 

tip. © l6Peb56; KKIII4269. 
EutecRod 11, for torch. Lt. green 

tip. © l6Feb56; KK11U2I+8. 
EutecRod 13, for torch. Pink tip. 

© l6Peb56; KKIU4.258. 
EutecRod 16, for torch. Blue tip. 

© 28Deo55; KKII2995. 
EutecRod 18, for torch. Red tip. 

©28Dec55; KKII299I4.. 
EutecRod 18 FC, flux coated, for 

torch. Yellow flux coating. 

© 28Dec55; KKII2993. 

EutecRod 19, for torch. Tan tip. 
© l6Feb56; KKlll^i^. 

EutecRod 20FC, flux coated for 
torch. Brown flux coating. 
© l6Feb56; KKIII4.259. 

EutecRod 21, for torch. Lt. blue 
tip. © 27Jan56; KKH366J+. 

EutecRod 88, for torch. 
© 25Apr56; KKH6113. 

EutecRod 146, for torch. Black 
tip. © l6Feb56; KKllli2l;7. 

EutecRod 151, for torch. Red tip. 
© 28Feb56; KKIII4.51I. 

EutecRod 151-B, for torch. Lt. 
green tip. © 28Feb56; KK11U512. 

EutecRod 153, for torch. Black 
tip. © 28Feb56; KKIII4.515. 

EutecRod 155> for torch. 

© l6Peb56; KKH4256. 
EutecRod 180, for torch. Yellow 

tip. © l6Feb56; KKIII4.261. 
EutecRod 18UFC, flux coated, for 

torch. Lt. grey flux coating. 

© l6Feb56; KKI1I4272. 
EutecRod 185, for torch. Pink 

tip. © l6Feb56; KKIII4.25O. 
EutecR-jd 186, for torch. Brown 

tip. *& 27Jan56; KKH3663. 
EutecRod 186 F.C., flux coated, 

for torch. White flux coating. 

© 22May56; KK117201;. 
EutecRod I89, for torch or carbon 

arc. White tip. © 28Feb56; 

KKIIU5I7. 



EutecRod I96, for torch. Violet 
tip. © l6Feb56; KKlll^61j.. 

EutecRod 210, for torch. Dark 
blue tip. © 20Dec55; KKH3666. 

EutecRod 210 F. C. , flux coated, 
for torch. Dark blue tip. 
© 27Jan56; KKH3665. 

EutecRod 800, for torch. Dark 

blue tip. © l6Feb56; KKHI4268. 
EutecRod H4.OO, for torch. Pri- 
mary: peach tip; secondary: 

yellow tip. © 28Peb56; 

KKHJ+521+. 
EutecRod 1600, for torch. Brown 

tip. © 28Dec55; KKII2999. 
EutecRod 1601, for torch. Yellow 

tip. ©28Dec55; KKH2998. 
EutecRod 1602, for torch. Tan 

tip. © 28Feb56; KKIII4.526. 
EutecRod 1700, for torch. Ivory 

tip. © loFeb56; KKIII4.26O. 
EutecRod 1800, for torch. Black 

tip. ©28Dec55; KKII2992. 
EutecRod 1801, for torch. Lt. 

blue tip. © 28Dec55; KK113202. 
EutecRod 1801, special for torch. 

Gold tip. © l6Feb56; KKHl4.2i1.l4.. 
EutecRod 1807, for torch. Maroon 

tip. ©28Feb56; KKII4513. 
EutecTrode 2, /C-DC. Black tip. 

© l6Feb56; KKIII42I4.5. 
EutecTrode 2B, AC-DC. White tip. 

© 28Feb56; KKlll^lO. 
EutecTrode I4., AC-DC. Light blue 

tip. © l6Feb56; KKIIU2I4.9. 
EutecTrode 6-HSS, AC-DC. Dark 

green tip. © l6Feb56; KKHI4263. 
EutecTrode 6-0H, AC-DC. Dark blue 

tip. © 28Feb56; KKlllj.523. 

EutecTrode 6 SH, AC-DC. Light 
green tip. © l6Peb56; KKIII4.252. 

EutecTrode 6 WH, AC-DC. Brown tip. 
© l6Feb56; KKIII4.267. 

EutecTrode 2I4.-X, AC-DC. Primary: 

red tip; secondary: blue tip. 

© 28?eb56; KKlll;5l8. 
EutecTrode 6l, AC-DC. Orange tip. 

© l6Feb56; KKHI42I16. 
EutecTrode I30, AC-DC. Pink tip. 

© 28Dec55; KKH3OOO. 

EutecTrode no. 286, DC. Canary 
tip. ©28Feb56; KKHI4522. 

EutecTrode 2000, DC. Peach tip. 
© 28Feb56; KKlll+520. 

EutecTrode 2001, DC. Maroon tip. 
©28Dec55; KKH2996. 

EutecTrode 2009, DC. Silver tip. 

© 28Feb56; KK114521. 
EutecTrode 2100, DC reverse and 

for torch. Dk. blue tip. 

© 28Feb56; KKHI453O. 

EuteCushion Shim I, for torch or 

furnace. © 28Feb56; KKHI4.525. 
EuteCushion Shim II, for torch or 

furnace. © 28Feb56; KKHI4.528. 
Flotectic black no.l, for torch. 

Black tip. © 25Apr56; 

KKII6HI. 
New EutecTrode 2101, DC reverse. 

Orange tip. © 28Feb56; 

KKllIj.519. 
S-AL 3 FED, for torch. Lt . green 

tip. © 22May56; KK117211+. 
S-C20 FED, for torch. Orange tip. 

©22May56; KKH7215. 
S-C25 FC FED, flux coated, for 

torch. Dk. green tip. 

(pj 22May56; KKH72O9 . 
S-C25 FED, for torch. Dk. green 

tip. © 22May56; KK117208. 
S-69 FED, AC-DC. Purple tip. 

©22May56; KKH7205. 



1956 



CURRENT REGISTRATIONS 



33 



S-BO. Dk. gray tip. © 10Nov55; 

KK113201. 
S-81 PC FED, flux coated, for 

torch. Purple tip. © 22May56; 

KK117210. 
S-81 FED, for torch. Purple tip. 

© 22May56; KK117211. 
S-160 FED, for torch. © 22May56; 

KK117207. 
S-21+0-N FED, AC-DC. Dk. blue tip. 

©22May56; KK117206. 
S-250 FED, AC-DC. Lt. grey tip. 

© 22May56; KKH7213. 
S-3l|.7 FED, AC-DC. Orange tip. 

© 22May56; KK117212. 
S-801 FED, for torch. Brown tip. 

© 22May56; KKH7216. 
ThermoTrode, DC straight. Dk. 

grey tip. © l6Feb56; KKlllp262. 

EVANS & BRISEBOIS. © 

Ad-maker furniture advertising and 

promotion service. Appl. author: 

Leslie A. Brisebois. 

June 1955. © Uun55; KK113329. 

July 19^5. © Uul55; KK113332. 

Aug. 1955. © lAug55; KKH5203. 

Sept. I955. © lSep55; KK115202. 

Oct. 1955. © 10ct55; KK115201. 
Continental furniture advertising 

service. Appl. author: Leslie A. 

Brisebois. 

June I955. © Uun55; KKH3327. 

July 1955. © Uul55; KKII3328. 

Aug. 1955. © lAug55; KK115733. 

Sept. I955. © lSep55; KKH5I97. 

Oct. 1955. © 10ct55; KKH5196. 
E and B furniture service. Appl. 

author: Leslie A. Brisebois. 

June I955. © Uun55; KKH3325. 

July 1955. © Uul55; KK113326. 

Aug. 1955. © !Aug55; KK115195. 

Sept. 1955. © lSep55; KKH5I9I4.. 

Oct. 1955. © 10ct55; KK115193. 
For two exciting days — gives you 

2 for the money. Ad promotion no. 

100 & 100A. Aug. 1955. Home 

furnishings. Sheets. Appl. au- 
thor: Leslie A. Brisebois. 

© 15Aug55; KK113321+. 
The new Chainway advertising mat 

service for furniture stores. 

Appl. author: Leslie A. Brisebois. 

June 1955. © Uun55; KKII333O. 

July I955. © Uul55; KK113331. 

Aug. 1955. © lAug55; KK115198. 

Sept. 1955. © lSep55; KK115200. 

Oct. 1955. © I0ct55; KK115199. 

Sale of home outfits. Ad promotion 
nos. 200 & 200A. ll\. sheets. 
Appl. author: Leslie A. Brisebois. 
© 15Feb56; KKII7203. 

EVANS PRODUCTS CO. © 

Evans Colson presents for I956, a 
complete new line of v8 bicycles 
and colorama velocipedes. Fold- 
er. Appl. author: J. Walter 
Thompson Co. © 5Mar56; KKH5156. 

EVER-TITE COUPLING CO., INC. © 

New hose swivels with Ever-Tite pre- 
cision will not pull apart. Sheet. 
Appl. author: Freiwald & Coleman. 
© l6Jan56; KKII3395. 

EVERKLEEN PRODUCTS, INC. © 

EverKleen upholstery and rug clean- 
er. Large economy size makes 12 
gallons. Net weight 1^6 ounces. 
Label. © 9Apr55; KKII3275. 

EVES MANUFACTURING CO. © 

Big news, Evis changes water for 
good. Water conditioners. (In 
American home, Mar. 195U> p. 121) 
Appl. author: Eugene W. Shafer. 
© 171flar5ij. (in notice: 1953); 
KKH539O. 



EXECUTONE, INC. © 

Better patient care; Executone hos- 
pital communication systems. 
Pamphlet. © l8Jun56; KK117702. 



FCA SERVICE DIVISION, HODES-DANIEL 
CO., INC. SEE Hodes-Daniel Co.. 
Inc. ' 

FABER-CASTELL (A. W. ) PENCIL CO., 
INC. © 

Our exclusive colored, color-grade, 
degree markings on pencils. 
Sheet. © 23Nov55; KK113l4j.7. 

FAGEOL (R. D. ) CO. © 

For modern, low cost traffic control 
use Flasher safety lights. Sheet. 
Appl. author: Robert S. Lee. 
© 15Jul55; KKII37I42. 

FAIRMONT RAILWAY MOTORS, INC. © 
Fairmont A6, series F, heavy duty 

gang car. Bulletin 70I4A. 1+ p. 

Appl. author: R. B. Evans. 

© 23May56j KK116868. 
Fairmont A8 series B heavy duty 

gang car. Bulletin 701A. Ij. p. 

Appl. author; R. B. Evans. 

© 2Apr56j KK115J+82. 
Fairmont A30, series B, hyway-rall- 

way motor car. Bulletin 733. 

2 p. Appl. author: R. B. Evans. 

© l(.Jun56; KKL17257. 
Fairmont W88 series B tie brush. 

Bulletin 717. 2 p. Appl. 

HCll?kkl R * B * EvanS# ® 26 Mar56; 

FALSTAFF BREWING CORP. © 

Now, relax. Falstaff, America's 
premium quality beer. Job 
no. 58950. Poster. Appl. au- 
thors Paul Gioni. © Uan56; 
KK112123. 
When you're having fun and you're 
really thirsty, beer-thirsty, this 
is the one. America's premium 
quality beer. (In Life, Feb. 20, 
I956, p. 122) Appl. author: Paul 
Gioni. © 20Feb56; KKlllj]^. 

FARRELL, TOM. 

Jentzen electronic talking unit. 
SEE Jentzen, George Henry. 

FASWEET CO. 

Fasweet concentrated sweetener, a 
saccharin solution. Contents 1). 
fluid ounces. Label. © Lucian 
L. Spellings d.b.a. Fasweet Co.; 
20Jan56; KK1138J5. 

FEBC0, INC. © 

Hydro-Logics. Lawn sprinklers & 
vacuum breakers. Mail folder. 
Appl. author: Edwin Reinecke. 
Jan. 1956. © 20Jan56; KKH5107. 

FEELY MANUFACTURING CO. 

The best news ever ... Dr. Feely's 
Brush Cap nail polish remover. 
Sheet. © Gerhard Vogler d.b.a. 
Feely Manufacturing Co.; 2Mar56; 
KKII6O72. 

FELDAN BROS., INC. © 

Streamliner socks, guaranteed 
America's best work sock. By 
Industrial Lltho. Co., Inc. Label. 
© 12jan55; KK113987. 

FERGUSON DIVISION, MASSEY-HARRIS- 
FERGUS0N, INC. SEE Massey-Harris- 
Ferguson, Inc. 

FERTILENE CORP. OF AMERICA. © 
How to make more money from your 

farm. Fertilene liquid fertilizer. 
(In Pennsylvania farmer, Jan. ll|., 
1956, p. 85) Appl. author: Edwin 
J. Frank. © ll^Jan56 (in notice: 
1955); KKlli;053. 



FIBER RESEARCH CORP. © 

Model 1000 EFFI fiber grader. 
Sheet. © 20Mar56; KKH53I4.9. 

FIBERGLASS & CHEMICAL SERVICES, INC. © 
Fiberchem. Label. Appl. authors: 
Donald W. Leuthold & Bruce E. 
McCann. © 25Mar56; KKH5635. 

FIBREBOARD PRODUCTS, INC. © 

Anderson approved dairy, chocolate 

HZ ? ream « 0ne Pint. Design no. 

lj.50-2. Paperboard containers. 

Label. Appl. author: James C. 

Wood. © I6jan£6; KKLI5396. 
Anderson approved dairy ice cream. 

One pint. Design no.J4.50-l. 

Paperboard containers. Label. 

Appl. author: James C. Wood. 

© l6Jan56; KKII5397. 

FIELD (MARSHALL) & CO. SEE Marshall 
Field & Co. 

FIELD CONTROL DIVISION OF H. D. C0NKEY 
& CO. SEE Conkey (H. D. ) & C o. 

FILENE'S STORES. © 

Exclusive with Filene's Guardian 
shoes, guardian of your child's 
foot health. G 139 AB. Shoe 
boxes. Label. Appl. author: 
Hoague-Sprague Corp. © 20Jan56; 
KK113708. 

FILTER PRODUCTS DIVISION, JOHNSON & 
JOHNSON. SEE Johnson & Johnson, 
Chicago. 

FINNEY CO. © 

Introducing the new Geomatic TV 
antennas, by Finco, with exclusive 
fidelity phasing. (In Radio-elec- 
tronics, Sept. 1955, p. 125) 
© 15Aug55; KKH3725. 

FIRESTONE INDUSTRIAL PRODUCTS. 
Half asleep, fast asleep, the 
difference is in the new form- 
fitted mattress of Firestone 
Foamex, a full six inches deep. 
(In Life, Mar. 19, I956, p. 57) 
© Firestone Industrial Products 
Co.; 19Mar56; KKH52J4.3. 

FIRESTONE TIRE & RUBBER CO. © 

Announcing safety-tensioned gum- 
dipping. (In The Saturday eve- 
ning post, Jan. 22, 1955, p. 5^-55) 
© 19Jan55; KKII5527. 

Announcing the brand new Firestone 
Deep Tread, ground grip tractor 
tire. (In The Progressive farmer, 
May 1954» P-16) © lMay5l4.; 
KKII3886. 

Before you buy, compare with the 
Firestone Deep Tread. Tractor 
tires. (In The Progressive farm- 
er, Mar. I955, p.2ij.) © lMar55; 
KKII52I4J4.. 

For more fun and less work, get 
these high quality products, now 
on sale at Firestone. Outboard 
motors, inflatable swimming pools 
... (In Life. May 3, I95I4, p.72- 
73) © 3May5l+j KKH3887. 

Get all these extra features at no 
extra cost: Blowout protection, 
puncture protection, skid protec- 
tion, with new Firestone deluxe 
Champion tubeless tires. (In 
Capper's farmer, June 1955, p. 21) 
© Uun55; KKH66I4.9. 

Get your tire facts from the 

driver's seat. Firestone Cham- 
pions. (In Country gentleman, 
Sept. 195J+, p. 62) © lSep5i(.; 
KK115754. 

Here is weight-3aving, money-saving 
news for truck owners, the new, 
Firestone tubeless truck tire and 
one-piece rim ... (In Time, 
Oct. 10, 1955, p. 18-19) 
© 100ct55; KKH6356. 



34 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



FIRESTONE TIRE & RUB3ER CO. 



Cont'd. 



The inside story of the new tubeless 
tires that are standard equipment 
on the I955 cars. (In The Satur- 
day evening post, Jan. 29, 1955» 
p.kk-k5) ©29Jan55; KKII5246. 

The new Firestone tubeless truck 
tire and one-piece rim has been 
adopted as standard equipment by 
all leading truck manufacturers 
for I956 models. (In Time, 
Sept. 12, I955, p. 20-21) 
© 12Sep55; KKII6355. 

Now, at sensational new, low prices, 
all new Firestone standard tires. 
(In Town journal, May 1951)., p. 17) 
© lMay^; KKllJlltf. 

Now you can buy the famous Firestone 
Transport B-112, heavy duty truck 
tire for only 19.95 plus tax. 
(In The Progressive farmer, Aug. 
1955, p. 20) © lAug55j KK117666. 

Pulls better, lasts longer, the 
Firestone Deep Tread. Tractor 
tires. (In The Progressive farm- 
er, Apr. I955, p. 245 © lApr55; 
KK11521+5. 

Save money and get more work done 
with new Firestone Deep Tread 
tractor tires. (In The Progres- 
sive farmer, Feb. 1955, p.lo) 
© lFeb55; KKH5738. 

The tubeless tire - plus. The new 
tubeless tires that are standard 
equipment on the new 1955 oars 
provide wholly new concepts ... 
(In The Saturday evening post, 
Apr. 16, 1955, p. 66-67) 
© 13Apr55; KKII629I1. 

You get all the horsepower your 

tractor can deliver with Firestone 
Champions. (In Farm Journal, Mar. 

1954, P. 57) © lMar5U; KKII388I. 
You get up to 20 °/o longer wear at 

no extra cost with Firestone trac- 
tor tires. (In Farm journal, Jan. 

1955, p. 33) © Uan55 (in notice: 
1954); KK115735. 

FIRST NATIONAL CITY BANK OF 

NEW YORK. © 

Great for going places. Spring- 
summer, 1956* Travelers checks. 
Polder. Appl. author: The Albert 
Woodley Advertising Agency. 
© 7Mar56; KKH6271. 

The traveler's friend. Information, 
foreign exchange table, inter- 
national times, etc. 23 p« 
Appl. author: The Albert rioodley 
Co. © lFeb56; KKH0898. 

FIRST SAV-A-BOND STAMP CO. d.b.a. 

SAV-A-BOND STAMP CO. SEE Sav-A-Bond 
Stamp Co. 

FISCHER BAKING CO. © 

New, Fischer's corn toasties. Corn 
muffins. (In Newark evening news, 
Newark, N. J., May 17, I956, p. 9) 
© 17May56; KKH6967. 

FISHER FLOURING MILLS CO. © 

Fisher's bring you a brand new prod- 
uct, ALA. Quick-cooking whole 
wheat. (In Sunset, Jan. 195&» 
P.7I4.) Appl. author: Trevor Evans. 
© 25Dec55; KKHI4203. 

Instant cooking, Fisher's Zoom, 

whole wheat cereal. Net wt. 1 lb. 
Label. Appl. author: Emma McCor- 
mick States. © 13Feb56; KKHI42OI. 

Mix 27 [for] waffles, coffee cakes, 
pancakes. Net wt. 2 lbs. Label. 
Appl. author: Emma McCormick 
States. © 13Feb56; KKlll)202. 

FISHLOVE (H. ) & CO. © 

Amusing, Intriguing, Mystery Dancers 
with magic mirror. Directions. 
No. 673 Hula Mystery Dancer. Mag- 
netic toy. Label. Appl. author: 
I. Fi3hlove. © 2May56; KKll626l. 



Miss Blue Eyes. (Instructions for 
a walking, sleeping doll) Label. 
Appl. author: 1. Fishlove. 
© 29Feb56; KKlUtfSl. 

My prize trophy. N0.67I. Box con- 
taining an imitation trophy shield 
with a bra & pantie on. Label. 
Appl. author: I. Fishlove. 
© 22D,ec55; KKH3788. 

Mystery dancers electrical display. 
Instructions. Magnetic toy. 
Card. Appl. author: I. Fishlove. 
© 2May56; KKH626O. 

The $62)., 000 question? Box contain- 
ing a picture of a lady saying 
"Whose?" with a 3-cup bra. Label. 
Appl. author: I. Fishlove. 
© 21Dec55; KK113789. 

FIUMED0R0, ALL © 

The dimensional coils for 3D TV. 

Sheet. © 21Mar56; KK115312. 
Necktie hem cleaner. Sheet. 
© 17Jan56; KKlll;020. 

FLEX-0-TUBE, a division of MERIDAN 
CORP. SEE Meridan Corp. 

FLORIDA CHEMICAL INDUSTRIES, INC. © 
De-Term, termite destroyer and pre- 
ventative. Net contents one 
quart. Label. Appl. author: 
James D. Rebstock. © 13Mar56; 
KKH5869. 

FLORIDA CITRUS COMMISSION. © 

Counting calories? Count your 
vitamins, too. Grapefruit. (In 
Coloroto magazine (Sunday news), 
New York, Feb. 5, I956, p. 2) 
Appl. author: Benton & Bowles, 
Inc. © 5Feb56; KKII5973. 

Fight coldB with fresh grapefruit. 
(In The New York times, Feb. 1, 
1956, p. 10) Appl. author: Benton 
& Bowles, Inc. © lFeb56; KKH5965. 

Fight colds with grapefruit juice. 
(In The New York times, Feb. 7, 
1956, p.23) Appl. author: Benton 
& Bowles, Inc. © 7Feb56; 
KKII597I+. 

Keep in trim while you keep slim, 
enjoy grapefruit Juice. (In The 
Saturday evening post, Mar. 31, 
I956, p. 106) Appl. author: Ben- 
ton & Bowles, Inc. © 29Mar56; 
KKH696I. 

Now in season, fresh. Juicy Florida 
grapefruit. (In Daily news, New 
York, Nov. 17, 1955, p.60) Appl. 
author: Benton & Bowles, Inc. 
© 17Nov55; KK11U502. 

Somebody from Fort Wayne must win a 
free 10-day vacation in Florida 
for 2, all expenses paid. Grape- 
fruit. (In Journal gazette, Fort 
Wayne, Apr. 12, 1956, p. 38) Appl. 
author: Benton & Bowles, Inc. 
© 12Apr56; KK117676. 

You can do so much with canned 
grapefruit sections and they can 
do so much for you. (In Parade 
(Fort Wayne journal gazette), 
May 6, 1956, p. 23) Appl. author: 
Benton & Bowles, Inc. © 6May56; 
KK117677. 

FOAM RUBBER CENTER. © 

Featuring the enduring comfort and 
beauty of foam rubber. Sofa beds, 
sleep-two convertibles, chairs. 
23 p. Appl. author: Mann-Ellis, 
Inc. © lFeb56; KKlllj.168. 

F0NTANA, JOHN. 

Len Len hair dressing. Dispenser. 
Label. Appl, author: John Edward 
Fontana. © John Edward Fontana & 
Gene Guardian; Uun55; KKIU4.179. 

FOOD FOR FREEZERS, INC. © 

Blue bear design. Label. Appl. 
author: Walter M. Miller. 
©7Kay56; KK117122. 



FORBES SERTA PRODUCTS. © 

Serta custom built headboards; up- 
holstered in Masland Duran. Dis- 
play card. A~-l. author: Louis 
Paransky. © 15Mar56; KKH6256. 

FORD, AD0LPHUS S. d.b.a. DUTCH CHEF 
KITCHEN. SEE Dutch Chef Kitchen. 

FORD MOTOR CO. © 

Bush and Bog disc harrows for Ford 

tractors. AD-6279. Sheet. 
© 31Jan56; KK114652. 
A car is born, an educational kit 

for school use. Label. © Ford 

Motor Co. & Artists & Writers 

Guild, Inc.; 27Jan56 (in notice: 

1955); KK116375. 
Cover boards for Ford moldboard 

plows. AD-6282. Sheet. 

© 29Dec55; KKII36I4.3. 
Diagram for dual exhaust system 

B6A-I8225-A; dual exhaust instal- 
lation instructions. Sheet. 
© 19Sep55; KK11377U. 
Ford front mounted planters and 

attachments. Temporary parts 

list. Nov. 1955. 36 p. 

© 13Dec55; KKII37I+9. 
Ford industrial Step-On loader for 

low cost materials handling. 

AD-6275. Sheet. © 15Mar56; 

KK116239. 
Ford mounted side delivery rake. 

AD-6326. Folder. © 26Mar56; 

KK11621+0. 
Ford rear attached drill corn plant- 
er. AD-6292. Folder. © 8May56; 

KKH68I9. 
Ford reversible scoop, saves time, 

labor, money. Sheet. © 23May56; 

KK117008. 
Ford safety lighting for implements; 

technical data. Mar. 1956« 

PA-638O. Ford tractor parts. 

Folder. © 15Mar56; KKH526I. 
Ford's full 3-plow tractors. The 

800 and 900 series. DXM-6255. 

Folder. © 10Jan56 (In notice: 

1955); KK113605. 
Ford's full 2-plow tractors. The 

600 and 700 series. DXM-6251).. 

Folder. © 10Jan56 (in notice; 

1955); HU13604. 
Rear attached post hole digger for 

Ford tractors and Fordson major 

diesel tractors. AD-63I17. Sheet. 

© 19Apr56; KK116820. 
Standard parts and special hardware. 

Parts book. Ford tractors. Aug. 

1955. I4.O p. © 29JU155; 

KK113750. 
There's more for you ... In Ford's 

tricycle tractors. (Tricycle 

tractor equipment) DXM-6308. 

Polder. © 29Mar56; KKH6238. 

FOREMOST DAIRIES, INC. d.b.a. GOLDEN 
STATE CO., LTD. SEE Golden State 
Co., Ltd. 

FOREST LAWN MEMORIAL-PARK ASSN., 

INC. © 

Easter's radiant tributes. The 
Forest Lawn flower shop. Folder. 
Appl. author: Patterson & Simon- 
son. © 13Mar56; KKH6098. 

Flowers for Thanksgiving. Folder. 
Appl. author: Harte Coleman Co. 
© 2l|Oct55; KKH7I9U. 

Mother's Day. Flowers. Folder. 
Appl. author: Elgin Davis Studios, 
Inc. © 27Apr56; KK117727. 

Now, after long research, the 

beautiful new Guardian lawn vase 
has been perfected exclusively 
for use on Forest Lawn memorials. 
Mail folder. Appl. author: 
Elgin Davis Studios, Inc. 
© 25May56; KK117729. 



1956 



CURRENT REGISTRATIONS 



35 



Once again at Christmas time. 

Flowers. Polder. Appl. author: 
Cal-Art Associates Graphic De- 
signers. © 3°Nov55; KK117193. 

Remember Memorial Day with flowers. 
Polder. Appl. author: Gould 
Smith Associates. © 25May£6; 
KK117728. 

FORSTMANN WOOLEN CO. © 

Look for this label, It identifies 
the finest knitwear In the world. 
[Woman wearing yellow twin] cash- 
mere sweaters. (In Vogue, Dec. 

1955. P«3 2 ) Appl. author: Monroe 
P. Dreher, Inc. © lDec55; 
KK115U20. 

Look for this label, It identifies 
the finest woolens in the world. 
Delna in schooner blue is the 
fabric of the coat illustrated. 
(In Life, Feb. 27, I956, p.2 of 
cover) Appl. author: Monroe P. 
Dreher. © 27 Feb 56; KK115la9. 

Look for this label, it identifies 
the finest woolens in the world. 
[Woman wearing hibiscus colored 
dress & hat] coat of Ploria. 
(In Life, Nov. 21, I955, p.2 of 
cover) Appl. author: Monroe F. 
Dreher, Inc. © 21Nov55; KK1151+22. 

Look for this label, it identifies 
the finest woolens in the world. 
[Woman wearing sand piper beige 
suit & hat] (In Life, Feb. 6, 

1956, p.2 of cover) Appl. au- 
thor: Monroe F. Dreher, Inc. 

© 6Feb56; KKH5I42I. 

POUGERA (E.) & CO., INC. 

Here is your eleventh cardiology 

desk-aid. Digitaline Natlvelle. 

Pharmaceutical. Mail folder. 

© Varick Pharmacal Co., Inc., 

division of E. Fougera & Co.; 

250ct55; KK113587. 
Here Is your fourteenth cardiology 

desk-aid. Digitaline Nativelle. 

Pharmaceutical. Mall folder. 

© Varick Pharmacal Co., Inc., di- 
vision of E. Fougera & Co.; 

23Apr56; KK11711li.. 
Here Is your thirteenth cardiology 

desk-aid. Digitaline Nativelle. 

Pharmaceutical. Mail folder. 

© Varick Pharmacal Co., Inc., 

division of E. Fougera & Co.; 

20Mar56; KKII7H3. 
Here is your twelfth cardiology 

desk-aid. Digitaline Nativelle. 

Pharmaceutical. Mail folder. 

© Varick Pharmacal Co., Inc., 

division of E. Fougera & Co.; 

17Jan56 (in notice: 1955); 

KKII3586. 

FRAM CORP. © 

Don't just guess about your oil 
filter cartridge. Form AH-899. 
Folder. Appl. author: Lester P. 
Barnes. © lDec55; KKIII4.67I. 
Pram cartridge checker for 19$6 for 
farm tractors. Form AH-916. 
7 p. Appl. author: E. F. Morgan. 
© 2Dec55; KKlllj.681. 
Pram cartridges for all factory 
equipped cars In one package, 
the D-10A assortment. Form no. 
AH-913. Sheet. Appl. author: 
E. F. Morgan. © lDec55 (In 
notice: 1956); KKlll;673. 
Pram condensed catalog for whole- 
saler salesmen. Form AH-896. 
Filters. Folder. Appl. author: 
E. P. Morgan. © lDec55; KKHU672. 

Pram guards your engine from engine 
suicide. Form AH-883. Filter 
cartridges. Folder. Appl. au- 
thor: Lester F. Barnes. © lDec55; 
KKlll+670. 



Fram 195° franchise dealer regis- 
tration. Form AH-881. Filter 
cartridges. Card. Appl. author: 
Lester P. Barnes. © lDec55; 
KK114669. 

Fram oil, air, fuel, water filters. 
I956 catalog. Form FC-56. 63 p. 
Appl. author: E. F. Morgan. 
© lDec55; KKIII4.68O. 

Fram oil filter cartridge installa- 
tion manual. 195° supplement. 
Form AH-889. Pamphlet. Appl. 
author: E. F. Morgan. © lDec55; 
KKIIJ4.678. 

Here's the Fram giant $110,000.00 
dealer contest. Form AH-895* 
Filter cartridges. Folder. 
Appl. author: Lester F. Barnes. 
© lDec55; KKHI4.677. 

Here's why it pays to be a Fram 
dealer in '56. Form AH-907. 
Filter cartridges. Folder. 
Appl. author: Lester F. Barnes. 
© lDec55; KKlli).67l;. 

Look, four C— 1+ cartridges free. The 
Fram D-I4.6 deal. Form no.AH-881).. 
Sheet. Appl. author: Lester P. 
Barnes. © 30Nov55; KKIII4.675. 

I956 Pram cartridge checker and 
catalog. Form AH-89O. Hanger. 
Appl. author: E. P. Morgan. 
© 2Dec55; KKII4679. 

A special message for the family of 
Form AH-886. Filter car- 
tridges. Folder. Appl. author: 
Lester F. Barnes. © lDec55; 
KKlll+676. 

PRASER, CAMERON, ALFRED J. LAC0STE & 
CLARENCE P. BUCKINGHAM d.b.a. STRUT- 
A-WAY PRODUCTS CO. SEE Strut-A-Way 
Products Co. 

PRICK (W. H. ) INC. © 

Because quality and functional de- 
sign pay, they'll be glad you sold 
them Dispensator. FI4 mod-1. 
Food service equipment. (In Res- 
taurant equipment dealer, June 
1956, p. 86) © Uun56; KKH7253. 

Because quality and functional de- 
sign pay, they'll be glad you sold 
them Dispensator. Mobile food 
service equipment. (In Restaurant 
equipment dealer, May I956, p.7^) 
© !May56; KKH6829. 

Dispensator ... in keeping with the 
present day need to put food serv- 
ice on wheels. Mobile equipment. 
(In The Restaurant equipment deal- 
er, Apr. 1956, p. 157) ©2Apr56; 
KK116730. 

Dispensator roll along tables. 
Sheet. © 30Jan56; KKlll^lO. 

FRIDEN CALCULATING MACHINE CO., 

INC. © 

Here on Friden Street your kind of 
business nets more profit. (In 
Business week, Feb. 11, 195^, 
p. 136) Appl. author: J. Walter 
Thompson Co. © 10Feb56; KKIII4.79O. 

What's on Friden Street for you? 
(In Time, Jan. 9, 1956, p. 12-13) 
Appl. author: J. Walter Thompson 
Co. © 5Jan56; KKlll+872. 

Why a second address for your busi- 
ness should be Friden Street. (In 
Business week, May 5, I956, P«7°) 
Appl. author: J. Walter Thompson 
Co. © l|May56; KKH656I. 

You're looking at Friden Street 
where business makes figures sit 
up and talk. (In The American 
Swedish monthly, Mar. I956, p. 7) 
Appl. author: J. Walter Thompson 
Co. © 25Feb56; KKIII4.98I. 

PRISDEL, CARL M. © 

2 in 1 for extra fun. Ske-Daddle, 
the game everyone loves. Label. 
© 5Aug55? KK113787. 



FRISHMAN, H. & OLIVER GINTEL forming 
the partnership FRISHMAN & GINTEL. 
SEE Frlshman & Gintel. 

FRISHMAN & GINTEL. 

Black Diamond Mink brand, natural 
mutation mink, available to those 
few select stores ... (In Women's 
wear daily, June 7, 1955> sec- 
tion 2, p. 13) ©Frlshman & Gin- 
tel, a partnership comprising 
H. Frlshman & Oliver Gintel; 
7Jun55; KKH5070. 

PR0MM & SICHEL, INC. © 

Make it Venetian coffee tonight. 
Recipe. Sheet. © ll).Jun5>6; 
KK117700. 
Make it Venetian coffee tonight made 
with The Christian Brothers' 
brandy. Place card. © l5May56; 
KK117699. 
Romance of old Italy, Venetian 
coffee. Coffee brandy mixture. 
Card. © 29MarJ6; KKII5989. 

FRUIT PRODUCTS CORP. 

Ducky Dubble prize list ... Bucket 
of Gold contest. Donald Duck 
says : Save these bags . . . Frozen 
confections. Pamphlet. Appl. 
author: Murray Morgan. © Fruit 
Products Corp. (in notice: Fruit 
Products Corp., Ice Cream Novel- 
ties Division); l5Feb£6; KK115612. 

Ice Cream Novelties sales news. 
Gifts for you. Folder. Appl. 
author; Murray Morgan. © Fruit 
Products Corp. (in notice: Fruit 
Products Corp., Ice Cream Novel- 
ties Division); 29Dec£5; KK115611. 

FUGITT (J. T. ) ENTERPRISES. 

Dr. Jekyll and Mr. Hyde, funny face 
frolic. No. 50. Toy. Sheet. 
Appl. author: Jack T. Fugitt. 
© Jack T. Fugitt Enterprises; 
10Mar55; KKII3573. 

FUHRMANN & SCHMIDT BREWING CO. © 
Now, premium F & S beer sealed-age- 
ing brings you beer as you like 
it. Golden grain, masterfully 
malted. (In Milton evening stand- 
ard, Dec. 2, 1955, p. 10) Appl. 
author: Robert Parnham, Jr. 
© 2Dec55; KK116I+00. 

Now premium F & S beer sealed-age- 
ing brings you beer as you like it. 
Life of the party. (In Milton 
evening standard, Nov. 22, 1955, 
p. 9) Appl. author; Robert Parn- 
ham. © 22Nov55; KKII6399. 

Now premium P & S beer sealed-age- 
ing brings you beer as you like 
it. New P & S exclusive. (In 
Observer, Dec. 12, 1955, p. 6) 
Appl. author: Robert Parnham, Jr. 
© 12Dec55; KKll65l(.9. 

Only premium F & S beer sealed- 
ageing brings you beer as you like 
it. Before the bird ... (In 
Milton evening standard, Dec. 9, 
1955, P«9) Appl. author: Robert 
Farnham, Jr. © 9Dec55; KK116501. 

Only premium F & S beer sealed- 
ageing brings you beer as you like 
it. Enjoyment, fine, golden grain, 
carefully malted ... (In Milton 
evening standard, Nov. 18, 1955» 
p. It) Appl. author: Robert Farn- 
ham. © l8Nov55; KKH6398. 

Only premium F & S beer sealed-age- 
ing brings you beer as you like 
it. Let's say merry Christmas 
with F & S beer. (In Mount Carmel 
item, Dec. 22, I955, p. 11) Appl. 
author: Robert Farnham, Jr. 
© 22Dec55; KKll6U01. 

Only premium F & S beer with sealed- 
ageing brings you beer as you like 
it. Clean-up, paint-up, fix-up 



36 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



FUHRMANN & SCHMIDT BREWING CO. © 
Cont'd. 

time is here. (In Milton evening 
standard, Apr. 20, 1956, p.i+) 
Appl. author: Robert Farnham, Jr. 
© 20Apr56; KKll6k02. 

FUN-PEA TORE CO. © 

Fun-Feature masonry fireplace equip- 
ment. Folder. Appl. author: 
I. M. Spaulding d.b.a. Fun-Feature 
Co. © 1Nov55; KKHI4.I67. 

FUND SERVICES, INC. © 

Put a flag in every home ... A 
wonderful way for your organiza- 
tion to make a lot of money ... 
Pamphlet. Appl. author: Louis 
M. Cottin. © 15Sep55; KKII363O. 



G 



G. H. P. CIGAR CO. © 

New, El Producto Pold-A-Pak zips to 
fit any pocket better. (In Buf- 
falo evening news, May 9, 1956, 
p. 80) Appl. author: Norman, 
Craig & Kummel, Inc. © 9May56; 
KK1171+23. 

Sister, you never had it so mild. 
Bouquet, 2 for 25^. El Producto. 
(In The Atlanta journal, Mar. 26, 
I956, sports section, p.l6) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 26Mar56; KK115797* 

Sister, you never had it so mild. 
Extra long Blunt, 2 for 25/. El 
Producto. (In The Atlanta Jour- 
nal, Apr. 9, I956, sports section, 
p. 15) Appl. author: Norman, 
Craig 4 Kummel, Inc. © 9Apr56; 
KK115795. 

Sister, you never had it so mild. 
Give me a cigar-man every time, 
says the lady. El Producto Var- 
sity Panetela. (In Buffalo eve- 
ning news, May 2J, I956, p.73) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 23May56; KK117k21. 

Sister, you never had it so mild. 
Puritanos Finos, 15^. El Pro- 
ducto. (in The Atlanta constitu- 
tion, Apr. 5, 1956, sports sec- 
tion, p. 12) Appl. author; Norman, 
Craig & Kummel, inc. © 5Apr56; 
KK115796. 

Sister, you never had it so mild. 
That's for sure, says the lady. 
El Producto Corona. ( In Buffalo 
evening news, May 16, I956, p. 92) 
Appl. author: Norman, Craig & 
Kummel, Inc. © l6May56; KK117k22. 

GABRIEL (SAMUEL) SONS & CO. © 
Famous trains; 100 piece jigsaw 

puzzle. P218. Label. Appl. 

author: Chuck Smith. © 8Aug55; 

KKH3672. 
J. Fred Muggs' round the world game. 

T357:300. Label. Appl. author: 

Si Frankel. © 20Jul55; KKII3309. 
Magi-Stix, magic building sticks. 

1I4.OI. Label. Appl. author: 

Angelo Longo. © 20Jul55; 

KK113015. 
Pinky Lee; I4. funny picture puzzles. 

P150. Label. Appl. author: 

Gustave Schrotter. © 20Jul55; 

KK113308. 
Pinky Lee 1+ TV-picture puzzles. 

P151. Label. Appl. author: 

Gustave Schrotter. © 20Jul55; 

KKH33IO. 
Ramar of the Jungle; I4. picture 

puzzles. Series 2. P157- Label. 

Appl. author: Alton S. Tobey. 

© 20Jul55; KKH3306. 
Range Rider; I4. picture puzzles. 

Series 1. PI5I4.. Label. Appl. 

author: Alton S. Tobey. © 20Jul55; 

KK113307. 



Walt Disney character; My first 
game. T322. Label. Appl. au- 
thor; Walt Disney Studios. 
© 12Jul55; KK113304. 

Walt Disney's official Davy Crockett 
rescue race ... Tt;60. Game. 
Label. Appl. author: Len A. 
Ranko. © 20Jul55; KK113305. 

GABRIEL CO. © 

Make $30 - $14.0 a day with Gabriel's 
exclusive shock absorber tester. 
(In Motor, Feb. 1956, p.12-13) 
Appl. author: Keeling & Co., Inc. 
© 15Feb56; KKIII4.317. 
Picture of your customer making a 
fast $15* Shock absorbers. (In 
Jobber topics, Apr. 1956, p. 259) 
Appl. author: Keeling & Co., Inc. 
© lApr56; KKH6503. 

GARDEN CITY FAN CO. © 

Design B; multiblade fans. Catalog 
no. 55. Folder, pamphlet & sheets. 
© 10jan56; KK1L;800. 

GARMAN, FRANCES, sole proprietor, 
FRANCES THOMPSON. SEE Thompson, 
Frances. 

GARRY LABORATORIES, INC. © 

Free, let us give your car Garry's 
30 second fender test. The years 
ahead automobile polish. Garry's 
wax coat. Streamer. Appl, au- 
thor: James G. Kelly. © 8Jun56; 
KK117559. 
Only at your favorite gas station, 
free, take your car in for Garry's 
30 second fender test. Garry's 
wax coat. (In Buffalo evening 
news, June 8, 1956, p. 21) Appl. 
author: James G. Kelly. © 8Jun56; 
KK117558. 

GATES & SONS, INC. © 

Gates concrete forming systems. 
Folder. Appl. author: Harris 
Gordon Gates. © lkMay56; 
KKH7U65. 
Gates low wall horizontal panels. 
Concrete form ties. Sheet. 
Appl. author: Harris Gordon Gates. 
© 23Feb56; KK115k30. 

GAYLORD PRODUCTS, INC. © 

Jane isn't plain anymore. She 

learned the beauty secrets of the 
famous Powers models. Bobby pins 
& hairpins. (In Seventeen, May 
1955, p. 206) © lMay55; KK113702. 

GELATIN-PLUS. SEE Burt, C. 

GENERAL BAKING CO. © 

Bond enriched bread; wrapper. Net 
weight 1 lb. 2 oz. Label. 
© 6Feb56; KKIII4.296. 

GENERAL CHEMICALS, INC. © 

No-Ho number one, emulslflable 
chloro IPC weed killer. Label. 
© 30Dec55; KKH5366. 

GENERAL CIGAR CO., INC. © 

For a happy Father's Day, Robt. 
Burns Cigarillos, enjoy it your- 
self kit. 30. Label. Appl. 
author: Gordon Salisbury. 
© 26Apr56; KKH6I4.86. 
Happy Father's Day. Robt. Burns 
Panatela de luxe, enjoy it your- 
self kit. 20 cigars. Label. 
Appl. author: Gordon Salisbury. 
© 26Apr^6; KKll6k87. 

GENERAL ELECTRIC CO. © 

Dial me for motors; oall report and 
Tel-Eze order form. GEZ-I69IJ.. 
Sheets. © 23May56; KK117275. 
My name is Flora Ballast. 
© 7Feb56 (in notice: 1955); 
KK116I+12. 



GENERAL FIREPROOFTNG CO. © 

For a man's other home. Business 
furniture. (In Time, Jan. 9, 
1956, p. 38) © 9Jan56; KKII65I+I. 
For every office Job, there's a 

Generalaire metal desk that's Just 
right. (In Time, Apr. 9, I956, 
p. 105) © 9Apr56; KKH65UO. 

GF blends colorful metal furniture 
with rich wood paneling. (In 
Time, Sept. 12, I955, p. 81;) 
© 12Sep55; KKH659I4.. 

GF partitions installed at a third 
the cost of permanent walls. (In 
Business week, Mar. 3, 1956, p.60) 
© 3Mar56; KKH6720. 

GF starts a revolution in the draft- 
ing room. Draft-A-Matic. Draft- 
ing desks. (In Business week, 
Nov. 5, I955, p.76-77) ©5Nov55; 
KKH67I5. 

GF steel shelving solves storage 
problems in shop or office. (In 
Business week, Oct. 15, 1955. 
p. 182) © 150ct55; KKII6716. 

Generalaire in this and other smart 
decorator colors. Office desks. 
(In Time, Nov. 7, I955, p.115) 
© 7Nov55; KKH6593. 

Goodform presents the colorful Com- 
fort Master DeLuxe bringing you 
the utmost in luxury, finest of 
seven adjustable chairs. (In 
Time, Oct. 10, I955, p.125) 
© 100ct55; KKH65I4.3. 

How to file L8 °/o more pay load in 
the same floor space. Super-Filer. 
(In Time, Mar. 5. 1956, p.115) 
© 5Mar56; KKll65kk. 

It's GF metal business furniture for 
the man who gets what he wants. 
(In Fortune, Apr. 1956, p.187) 
© 2Apr56; KKH6718. 

It's the chair about town, the 
aluminum Goodform no.l(310. (In 
Business week, Jan. 21, 1956, 
p. 62) ©21Jan56; KKH6595. 

Mutual of Omaha benefits with Good- 
form. In a chair Goodform mean3 
relaxation. (In Business week, 
Sept. 17, I955, p. 20) © 17Sep55; 
KK116592. 

Offices tailor-made for every Job 
with GF steel partitions. (In 
Business week, Dec. 2k, 1955. P«65) 
© 2kDec55; KKH67I7. 

Read what a chief draftsman writes 
about the new GF Draft-A-Matic 
desk. (In Business week, Feb. k, 
1956, p. 20) ©kFeb56; KKH6596. 

Super-Filer for faster filing, space 
saving, rich color. Filing cabi- 
nets. (In Business week, Dec. 10, 
1955. P.59) © 10Dec55; KKH6719. 

With Draft-A-Matic, a complete work 
station In 32 square feet. Draft- 
ing desks. (In Business week, 
Apr. 28, I956, p. 76) © 28Apr56; 
KKH6597. 

You work more comfortably In a Good- 
form aluminum chair. (In Time, 
Feb. 6, 1956, p.59) © 6Feb56; 
KKll65k2. 

GENERAL FOODS CORP. © 

And there on the table awaiting his 
call was a huge bowl of Jell-0 ... 
(In The Saturday evening post, 
Dec. 17, 1955, p.59) Appl. au- 
thor: Young & Rubicam, Inc. 
© lkDec55; KKllk051. 
Best news for dogs since cats. New 
Gaines dog biscuits. (In Albany 
times union, Sept. 18, 1955, comic 
section, p. 2) Appl. author: Ben- 
ton & Bowles, Inc. © l8Sep55; 
KKH3819. 



1956 



CURRENT REGISTRATIONS 



37 



Best news for dogs since cats. New 
Gaines dog biscuits. (In Boston 
Sunday globe, Aug. 28, 1955, P-l8) 
Appl. author: Benton & Bowles, 
Inc. ©28Aug55j KKlli|.096. 

Best news for dogs since cats. c3 
dogs leaping toward box of new 
Gaines dog biscuits; cat pulling 
tail of larger doga (In Sunday 
news, New York, Feb. 19, 1956, 
p. 36) Appl. author; Benton & 
Bowles, Inc. © 19Feb56; KK115981. 

Best news for dogs since oats, 
c3 dogs suddenly stopping cat 
chase upon sight of box of new 
Gaines dog biscuits? (In Sunday 
news, New York, Jan. 8, 1956, 
p. 32) Appl. author: Benton & 
Bowles, Inc. © 8jan56; KK115982. 

Big Bertha, world's fattest woman; 
Tom Thumb, world's smallest man. 
Bireley's orange drink. (In Life, 
June 7, 1955, P. 1+8) Appl. au- 
thor: Young & Rubicam, Inc. 
©Bireley's Division, General 
Poods Corp.; 2Jun5l+; KKH321I+. 

Birds Eye Bermuda sweepstakes. Fro- 
zen foods. (In Everywoman * s , 
Feb. 1956, p.7) Appl. author: 
Young & Rubicam, Inc. © 27Jan56; 
KKllJ+857. 

Birds Eye Bermuda sweepstakes will 
sail traffic into your store. 
Frozen foods. (In Quick frozen 
foods, Jan. 1956, p. 39) Appl. 
author: Young & Rubicam, Inc. 
© 3Jan56; KKlll+Ol+6. 

Birds Eye Christmas shoppers' spe- 
cials while they last. Frozen 
foods. (In The Flint journal, 
Flint, Mich., Dec. 8, 1955. P-l+7) 
Appl. author: Young & Rubicam, 
Inc. © 8Dec55; KK113211. 

Birds Eye freezes flavor all the 
way down the line. (In Frozen 
food fact book, Jan. 29, 1956, 
p. 158) Appl. author; Young & 
Rubicam, Inc. © 29Jan56; KEL15771. 

Bireley's refreshing and no carbona- 
tion. New king size bottle. Skin 
diver [holding beverage] Outdoor 
poster. Appl. author: Young & 
Rubicam, Inc. © Bireley's Divi- 
sion, General Foods Corp.; Uun56; 
KKH7367. 

Coming your way soon, Birds Eye 
circus of values. Frozen foods. 
(In Better living, May I956, p. 11) 
Appl. author: Young & Rubicam, 
Inc. © 12Apr56; KK 11 61+1+1. 

Cut here, save 10/ today. Birds Eye 
frozen food. (In Los Angeles 
times, Dec. 6, 1955, Pt«3, P«2) 
Appl. author: Young & Rubicam, 
Inc. © 6Dec55; KK115101. 

From the Birds Eye kids to yours: 
New Lenten fish treat, Stick- 
wiches. Frozen, pre-cooked fish 
sticks. (In Everywoman ' s , Mar. 
1956> P«5D Appl. author: Young 
& Rubicam, Inc. © 23Feb56; 
KKII5773. 

From the Birds Eye kids to yours : 
Stickwiches, make 'em with Birds 
Eye fish sticks ... Frozen foods. 
(In Better living, Mar. 1956, p.9) 
Appl. author: Young & Rubicam, 
Inc. © l6Feb56; KK115772. 

Here comes the big one, tie in for 
top sales; Birds Eye circus of 
values. Frozen foods. (In Frozen 
food age, Apr. I956, p. 8) Appl. 
author: Young & Rubicam, Inc. 
© 1+Apr56; KK1161+1+2. 

Humpty Dumpty, sitting too high, 
watched a maid eating Jell-0 
stroll by. (In The Saturday eve- 
ning post, Apr. 21, 1956, P. 5°) 
Appl. author: Young & Rubicam, 
Inc. © l8Apr56; KK1161+1+0. 



If all the world were Jell-0 and 
whipped cream filled the sea ... 
(In The Saturday evening post, 
Feb. 11, 1956, p.i+7) Appl. au- 
thor: Young & Rubicam, Inc. 
© 8Feb56; KKHI+85I+. 

A Jell-0 salad makes the meal. 

Fruit 'n celery salad; lime flavor. 
(In The Saturday evening post, 
Nov. 20, I95I+) Appl. author: 
Young & Rubicam, Inc. © I7N0V5I4.; 
KKII5765. 

A Jell-0 salad makes the meal. 

Pretty-pepper salad; lemon flavor. 
(In The Saturday evening post, 
Nov. 6, I95I+, p. 11) Appl. au- 
thor: Young & Rubicam, Inc. 
© 3Nov5l+; KKH5766. 

Just tear here, bring it to your 
grocer and save 5^ on any one of 
those extra-special Birds Eye 
foods. Frozen foods. (In The 
Milwaukee journal, Feb. 7, 1956, 
pt.l+, p. 13] Appl. author: Young 
& Rubicam, Inc. © 7Feb56; 
KKlll+870. 

The more you eat, the more nickels 
you save on Birds Eye french 
fried potatoes. (In Pioneer press, 
St. Paul, Apr. 10, 1956, p. 15) 
Appl. author: Young & Rubicam, 
Inc. © 10Apr56; KK1161+1+3. 

New, Birds Eye fruit pies. Better 
try Birds Eye pies for tonight's 
dessert, for your freezer, too. 
Frozen foods. (In The Knicker- 
bocker news, Albany, Mar. 8, I956, 
p. 12 -A) Appl. author: Young & 
Rubicam, Inc. © 8Mar56; KKII5768. 

New, Birds Eye fruit pies. Better 
try Birds Eye pies, newest dessert 
ideas. Frozen foods. (In The 
Knickerbocker news, Albany, 
Feb. 23, 1956, p.2-B) Appl. au- 
thor: Young & Rubicam, Inc. 
© 23Feb56; KKH5769. 

New, Birds Eye fruit pies. Better 
try new, Birds Eye fruit pies, 
today. Frozen foods. (In Cleve- 
land plain dealer, Feb. 2l+, 195&, 
p. 18) Appl. author: Young & 
Rubicam, Inc. © 2l+Feb56; KKH577O. 

Now, Birmingham gets special serv- 
ice on those Birds Eye frozen 
foods. (In Birmingham post- 
herald, Oct. 28, 1955, p. 30) 
Appl. author: Young & Rubicam, 
Inc. © 280ct55; KKH577I4.. 

Old King Cole was a merrie old soul, 
and the healthiest king in town. 
Jell-0. (In Life, Jan. 9, I956, 
p. 97) Appl. author: Young & 
Rubicam, Inc. © Uan56; KKIII+050. 

Oo-la-la, the Birds Eye bean. 

Frozen foods. (In Family circle, 
Jan. 1956, p. 73) Appl. author: 
Young & Rubicam, Inc. © 29Dec55; 
KKllI+Ol+7. 

Pat-a-cake, pat-a-cake, baker's man. 
Make me some Jell-0 as fast as you 
can. (In Life, Apr. 30, I956, 
p. 53) Appl. author: Young & 
Rubicam, Inc. © 26Apr56; KKII6I+39. 

Pussycat, pussycat, where have you 
been? Up to the palace for tea 
with the queen. Jell-0. (In 
Life, Jan. 23, I956, p. 73) Appl. 
author: Young & Rubicam, Inc. 
© 19Jan56; KKlll+Ol+9. 

Refreshing and no carbonation. 
Bireley's girl on beach [with 
bottle in hand] Design 05I-I57O. 
Orange drink. Poster. Appl. au- 
thor: Young & Rubicam, Inc. 
© General Foods Corp., Bireley's 
Division; lMay56; KK1161+62. 

Riddle me, riddle me, riddle me ree, 
what dessert tastes good as can 
be? Jell-0. (In Life, Apr. 9, 



I956, p. 5) Appl. author: Young & 
Rubicam, Inc. © 5Apr56; KKII5767. 
Sa-lute the kernels in command. The 
Birds Eye corn tastes just grand. 
(In Better living, Jan. 1956, p.9) 
Appl. author: Young & Rubicam, 
Inc. © 12 Jan 56 (in notice: 1955); 
KKlll+Ol+B. 

You don't get that uncomfortable 
full feeling with Bireley's be- 
cause it's non-carbonated. 
Bireley's orange drink. (In Life, 
July 26, I95I+, p. 106) Appl. au- 
thor: Young & Rubicam, Inc. 
© Bireley's Division, General 
Foods Corp.; 22Jul5l+; KKlll+853. 

GENERAL MILLS, INC. © 

Betty Crocker, angel fluff, quick 
7 -minute type, frosting mix. 
7 1/2 oz. net wt. Series nos.l; 
2. 2 labels. © 2l+0ct55; 
KK112+293; 11L+291+. 
Betty Crocker chocolate fudge 

brownie mix. 1 lb. net wt. Se- 
ries no.l+. Label. © 2Dec55; 
KKlll+80l+. 

Betty Crocker confetti angel food 
cake mix; cherry almond flavor. 
1 lb. 1 oz. net wt. Series no. 
1-A. Label. © 7Dec55; KKlll+801. 

Betty Crocker date bar mix. li+ oz. 
net wt. Series no.l. Label. 
© 30Aug55; KKlll+803. 

Betty Crocker ginger bread mix. 
11+ 1/2 oz. net wt. Series nos. 
ll+A; 15A. 2 labels. © 23Mar51+; 
KKlll+802; 111+289. 

Betty Crocker, instant, chocolate 
fudge frosting mix. 15 oz. net 
wt. Series no.l+. Label. 
© 6Sep55; KKllI+291. 

Betty Crocker, instant, chocolate 
malt frosting mix. 15 oz. net wt. 
Series no.l+. Label. © 9Sep55; 
KKlll+292. 

Betty Crocker, instant, peanut creme 
frosting mix. 15 oz. net wt. 
Series no.l+. Label. © HNov55; 
KKlll+290. 

Betty Crocker, new texturized, Bis- 
quick, prepared baking mix. Net 
wt. 2 1/2 lbs. Series no. 69. 
Tuna tulips. Label. © 6Dec55; 
KKlll+288. 

An original Sperry product. Betty 
Crocker, Sperry, sour cream but- 
termilk pancake and waffle mix. 
Net wt. 2 lbs. 11+ oz. Series nos. 
30A; 30B; 30C. 3 labels. 
© 21Sep55; KK111+281+; KKlll+283; 
KKlll+282. 

An original Sperry product. Betty 
Crocker, Sperry Wheat Hearts ... 
cereal. Net wt. 1 lb. 12 oz. 
Series nos. 28A; 28B; 28C. 3 la- 
bels. © 2Sep55; KKlll+287; 
111+286; 111+285 . 

GENERAL MOTORS CORP. © 

What do GM diesels do? Pamphlet. 
Appl. author: James W. Brown. 
© 31Aug55; KK113709. 

GENERAL PETROLEUM CORP. © 

Frantic Ford? Frisky Ford. Mobil- 
gas R. (In L03 Angeles examiner, 
May 21, I956, section 3, p.ll+) 
© 21"lay56; KKH6885. 

Pep up that surly Chevy, smooth out 
that frantic Ford, revive that 
pooped Plymouth. Pre-1955 cars 
perk up with Mobilgas R. (In Los 
Angeles examiner, May J, 195^» 
section 3, p.ll+) © 7May56; 
KK1161+72. 

Pooped Plymouth? Peppy Plymouth. 
Mobilgas R. (In Los Angeles times, 
v.75, bulldog issue, pt.l, p.19) 

©1+Jun56; KKI17256. 



38 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



GENERAL PETROLEUM CORP. © Cont'd. 

Surly Chevy? Sizzling Chevy. 

Mobilgas R. (In L03 Angeles exam- 
iner, May lit., 1956> section 1, 
p. 17) © Il+May56; KKII688I4.. 

GERBER, WILL. © 

Guarantee. This guarantee covers 
the purchase of a healthy Sure- 
Talker Parrakeet. Sheet. 
© l6Jan56; KK11333^. 

GERSON BEDDING CO. © 

Rest-A-Sured bedding. Label. 

Appl. author: Bernard E. Gerson. 
© 8May56; KKH667U. 

GEST, SIMEON, owner, ACADEMIC INSTRU- 
MENT CO. SEE Academic Instrument 
Co. 

GIBRALTAR SAVINGS. 

There's still time. Why Gibraltar's 
symbol means greater earnings for 
you. Post card. © Gibraltar 
Savings & Loan Assn. of Beverly 
Hills d.b.a. Gibraltar Savings; 
30Jun55; KKII3378. 

GIBRALTAR SAVINGS k LOAN ASSN. OF 
BEVERLY HILLS d.b.a. GIBRALTAR SAV- 
INGS. SEE Gibraltar Savings. 

GIBSON (J. C.) CO. 

Pish kit. Wire sculpture. Sheet. 
© George G. Cable & Jasper D'Am- 
brosi, owners of J. C. Gibson Co.; 
20May55; KKII3638. 
Mobile kit. Wire sculpture. Sheet. 
© George G. Cable & Jasper D'Am- 
brosi, owners of J. C. Gibson Co.; 
20May55; KKH3636. 

Portrait kit. Wire sculpture. 
Sheet. © George G. Cable & 
Jasper D'Ambrosi, owners of J. C. 
Gibson Co.; 20May55; KKH3637. 

GIDDINGS & LEWIS MACHINE TOOL CO. © 

Industry's most brilliantly engi- 
neered high-production machine. 
The all new G. & L. 1+2 inch verti- 
cal turret lathe. Folder. 
© 6Sep55; KK115138. 

Introducing new G. & L. 1+0 series, 
floor type, horizontal boring, 
drilling and milling machines. 
Folder. © 6Sep55; KKII5I39. 

New Hypro high speed four head 
planer type milling machines. 
Folder. © 6Sep55; KKII5I37. 

30 series table type G & L horizon- 
tal boring, drilling and milling 
machines featuring 1+ and 5 inch 
spindles. Folder. © 6Sep55; 
KKII51I+O. 

GILCOR ENTERPRISES. © 

Football - baseball, 1956. Alver- 
son Piano Company. Folder. 
Appl. authors; Warren E. Gilbert & 
Fred M. Gilbert. © lFeb56; 
KK115150. 

GILDING, DAVID F. & JOHN S. CLEMMER 
d.b.a. CLEMMER-GILDING. SEE 
Clemmer-Gilding. 

GILLETTE CO. © 

Enjoy clean, refreshing shaves. 
Gillette super-speed, one-piece 
razor ... [Endorsed by] Leo 
Durocher. (In World series rec- 
ords, 1955, p. 268-269) Appl. au- 
thor: Maxon, Inc. © 30Dec5i+; 
KKH327O. 

Now, brand new shaving comfort for 
millions with 3 Gillette super- 
speed razors matched to the face 
and beard. [Endorsed by] Casey 
Stengel. (In Leatherneck, Dec. 
1955. P«9) Appl. author: Maxon, 
Inc. © 20Nov55; KK113271. 

Shaving is an easy touch when your 
razor matches your beard. (In 
The Canton repository, Dec. 11, 



1955, comic section) Appl. au- 
thor: Maxon, Inc. © HDec55; 
KKlll+898. 
These 3 can double and redouble your 
Gillette razor sales. (In Post 
exchange, Dec. 1955> P»19) Appl. 
author: Maxon, Inc. © lDec55> 
KKlll+899. 

GILOSA, JOSEPH A. © 

No more pan greasing. Pan-0-Llner. 

Paper pan lining. Label. Appl. 

authors: Joseph A. Giloaa & 

Michael Altomari. © 8Mar56- 

KK115077. 
Thank you for using our new Pan-O- 

Liner. Pan liners. Label. 

© 31Jan56; KKlll+91+1. 

GINTEL, OLIVER & H. FRISHMAN forming 
the partnership FRISHMAN & GINTEL. 
SEE Frishman & Gintel. 

GITS MOLDING CORP. © 

Gits business getter, new poly- 
ethylene flashlight. No.Al!+l+. 
Sheet. Appl. author: Lloyd Wil- 
bur Byrnes. © 8Feb55; KKlll+028. 

Gits business getters. Plastic ad- 
vertising specialty items. Fold- 
er. Appl. author: Lloyd Wilbur 
Byrnes. © 50ct55; KK116101. 

New Gits polyethylene, right-angle, 
flashlight. No.A-122. Sheet. 
Appl. author: Lloyd Wilbur Byrnes. 
© 2l+Jun55; KKlll+026. 

New Gitsware thermal ice bucket. 
No. T- I75. Sheet. Appl. author: 
Lloyd Wilbur Byrnes. © 22Jun55; 
KKlli+025. 

No. 800 Gits business getter, new 
lifetime-Jumbo luggage tag. 
Sheet. Appl. author: Lloyd Wil- 
bur Byrnes. © 3Feb56; KK115012. 

No. 205 Gits business getter, new 
Gits Moistlk. Plastic moistener. 
Sheet. Appl. author: Lloyd 
Wilbur Byrnes. © 3Feb56; KKII5OIL, 

GITSWARE CORP. © 

For the correct amount of soap ... 
Gitsware soap dispenser. No. 
A-I788. Sheet. Appl. author: 
Lloyd Wilbur Byrnes. © 9Jan^6; 
KKII5OI3. 

For the correct amount of soap ... 
Gitsware soap dispenser. No. 
A-1788. Sheet. Appl. author: 
Lloyd Wilbur Byrnes. © 12Jan56; 
KK113651+. 

Guaranteed unbreakable, 2 new poly- 
ethylene flashlights, by Gits. 
Folder. Appl. author: Lloyd Wil- 
bur Byrnes. © Il+Dec55; KKlll+027. 

They're hot, Gitsware originals. 

Soap dispenser & beverage decanter. 
Appl. author: Lloyd Wilbur Byrnes. 
© 2Apr56; KKH6523. 

GLATT, HERBERT d.b.a. MAGLA PRODUCTS. 
SEE Magla Products. 

GLEASON CORP. © 

Design data, application Information, 
specifications, catalog; wheels, 
semi -pneumatic, steel disc. Tech- 
nical bulletin. Pamphlet. Appl. 
authors: Edw. Wisnewsky & John A. 
Pescheck. © 29May56; KK117110. 

Gleason standard stock, slow speed 
wheels. Catalog no. 1+32. Folder. 
Appl. author: John A. Pescheck. 
© Gleason Corp., division of 
Gleason Steel Corp.; 19Mar56; 
KK1150214.. 

Milwaukee trucks. N0.I437. Sheet. 
Appl. author: John A. Pescheck. 
©Milwaukee Truck Co., a division 
of Gleason Corp.; Uun56; 
KK117109 . 

GLEASON STEEL CORP. SEE Gleason 
Corp. 



GLIDDEN CO. © 

Eye-catching reproduction shown on 
paper processed with Glidden 
Alpha Protein. (In Paper trade 
journal, Jan. 23, 1956, p. 53) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 23Jan56; KKlll+077. 

For walls, ceilings, woodwork, Spred 
Satin, the 100 °/o latex wonder 
paint. Folder. © 31Mar5l+; 
KK117022. 

Gold dust that comes In many dif- 
ferent colors. Paint. (In For- 
tune, Jan. 1956, p. 9) Appl. au- 
thor: Meldrum & Fewsmith, Inc. 
© 3Jan56; KKH3IO7. 

I've finished my spring painting in 
January, thanks to Spred Satin. 
(In The Saturday evening post, 
Jan. 28, 1956, p. 95) Appl. au- 
thor: Meldrum & Fewsmith, Inc. 
© 2l+Jan56; KKlll+075. 

Now, you can color-style rooms like 
this with Spred Satin color chips 
like these. Paint. (In The 
Saturday evening post, Feb. 18, 
*956, p.l+) Appl. author: Mel- 
drum & Fewsmith, Inc. © ll+Feb56; 
KKIII4.352. 

Tempting reproduction shown on paper 
processed with Glidden Alpha Pro- 
tein. (In Paper trade Journal, 
Jan. 30, 1956, p. 19) Appl. au- 
thor: Meldrun & Fewsmith, Inc. 
© 30Jan56; KKlll+076. 

When you read this you can color- 
style rooms like this. Spred 
Satin. Paint. (In Better homes 
& gardens, Mar. I956, p. 175) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 20Feb56; KKlll+353. 

Whether your home Is frame, masonry 
or both, Glidden saves you almost 
1/2 your house painting cost. (In 
Successful farming, Sept. 1955» 
p.ll+1) Appl. author: Meldrum & 
Fewsmith, Inc. © 17Aug55; 
KKII6I58. 

GLITSCH (FRITZ W. ) 4 SONS, INC. © 
You are invited to be Glitsch's 

plant superintendent today. Cata- 
log 155. Fabrication of heavy 
equipment. Folder. Appl. au- 
thor: Dan Goodrich. © 2Dec55; 
KKH7299. 

GODSHALL PAPER & BOX CORP. © 
Be a heel, send a Cartoon-Clip. 
15 cards & envelopes. Box cover- 
ing. Label. Appl. author: Peter 
M. Brost. © HJun56; KK117528. 

GOETZ (M. K. ) BREWING CO. © 

It's new, it's Goets, wet 'n wonder- 
ful. Goetz Country Club beer. 
(In St. Joseph news-press, St. 
Joseph, Mo., May 1+, 1956, p. 16) 
Appl. author; Warren Furl once. 
© 1+May56; KK116569. 

GOLDBERG, HENRIETTA d.b.a. CHICK'S 
FARMS. SEE Chick's Farms. 

GOLDEEN'S, INC. © 

Furnish your outdoor living room 
completely at Goldeen's. (In San 
Jose mercury-news, Apr. 1, 195^, 
p. 20) Appl. author: Mary Chaney 
Hoffman. © lApr56; KKH55I5. 

No need to wait ... Custom-made 
draw draperies for your entire 
home and wall-to-wall carpeting 
for living room, dining room, 
hall. (In San Jose mercury news, 
Apr. 15, I956, p. 22) Appl. au- 
thor: Mary Chaney Hoffman. 
© 15Apr56; KK11591+9. 

GOLDEN STATE CO., LTD. 

Golden State chocolate ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 25Jul53; KK111+3U3- 



1956 



CURRENT REGISTRATIONS 



39 



Golden State engllsh toffee Ice 

cream. One pint. Label. © Fore- 
most Dairies, Inc. d.b.a. Golden 
State Co., Ltd.; 20Aug53; KKllWj.6. 

Golden State ice cream. One pint. 
Label. © Foremost Dairies, Ino. 
d.b.a. Golden State Co., Ltd.; 
Uul53; KK11)|I|I|7. 

Golden State ice cream. Pieces of 
8. Neapolitan. One quart. 
Label. © Foremost Dairies, Inc. 
d.b.a. Golden State Co., Ltd.; 
15Feb56; KKIII4.956. 

Golden State lime sherbet. One 

pint. Label. © Foremost Dairies, 
Inc. d.b.a. Golden State Co., Ltd.; 
21Feb5l4.; KKll)|l|)|8. 

Golden State maple nut ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; lSep53; KKll)|)|)|l|. 

Golden State marble fudge ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 5May5U; KK111M5. 

Golden State Neapolitan ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 25Jul53j Kiaii|345. 

Golden State orange sherbet. One 
pint. Label. © Foremost Dairies, 
Inc. d.b.a. Golden State Co., Ltd.; 
26Jul53; KKlliv339. 

Golden State pineapple sherbet. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 2l+Jul53; KKllltfUO. 

Golden State rainbow sherbet. One 
pint. Label. © Foremost Dairies, 
Inc. d.b.a. Golden State Co., 
Ltd.; 3Aug53; KKllJ|3U2. 

Golden State raspberry sherbet. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; lSep5lj.; KKll)|l|)|9. 

Golden State rocky road ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; lSep53; KKlll+l+ltf. 

Golden State sherbet. One pint. 
Label. © Foremost Dairies, Inc. 
d.b.a. Golden State Co., Ltd.; 
13Apr5l».; KKlll+J+50. 

Golden State strawberry ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 2J4.JUI53; KKlli|3Ul. 

Golden State strawberry parfait ice 
cream. One pint. Label. 
© Foremost Dairies, Inc. d.b.a. 
Golden State Co., Ltd.; 22Sep53; 
KKlll;5l^. 

Golden State vanilla ice cream. 
One pint. Label. © Foremost 
Dairies, Inc. d.b.a. Golden State 
Co., Ltd.; 2l|Jul53; KKHU3I4.6. 

GOLDSMITH, LOUIS t.a. NATIONAL TRADE 
CHEMICALS CO. SEE National Trade 
Chemicals Co. 

GOODMAN (H.) & SONS, INC. © 

Teach time and look fine with Goody 
barrettes. 59/ P er card of 10. 
Label. Appl. author: Morris Tod- 
field. © 2l|May56; KKH693I1.. 

GOODMAN, L. F. © 

Borrow $100 to $600, pay all your 
bills and have peace of mind. 
Postal Finance Company, Denver, 
Colo. Personal loans. Mail fold- 
er. © lMar56; KKIIU925. 

Confidential money request. Postal 
Finance Company, Omaha, Neb. 
Loans by mail. Sheet. © 13Mar56; 
KK1114.92H.. 

Do a favor for one of your friends, 
hand these loan papers to him (or 
her) Postal Finance Company. 
Folder. © 30Apr56; KKII654.5. 



Do a favor for one of your friends, 
hand this extra application to 
him (or her) Postal Finance Com- 
pany. Folder. © 2jan56 (in 
notice: 1955); KK1165U6. 

Personal loans, postal Finance 

Company, Sioux City, Iowa. Teach- 
er confidential money request. 
Sheet. © 2?Feb56; KK1U(.926. 

GOODRICH (B. F. ) CO. © 

B. F. Goodrich Agatine, the dramatic 
new floor tile that earns its 
place in the world's easiest-to- 
clean room. ( In Better homes & 
gardens, Apr. 1956, p.lj.3) Appl. 
author: McCann Erickson, Inc. 
© lApr56; KKH6795. 

B. F. Goodrich Agatine, the dramatic 
new floor tile that earns its 
place in today's most advanced 
kitchens. (In Better homes & 
gardens, May I956, p. 59) Appl. 
author: McCann Erickson, Inc. 
© 25Apr56; KK116791).. 

B. F. Goodrich Introduces Agatine, 
a new, exclusive and highly supe- 
rior concept in floor tile, (in 
Architectural record, Apr. 1956, 
p. 16A) Appl. author; McCann 
Erickson, Inc. © lApr56; 
KK116796. 

B. F. Goodrich introduces Agatine, 
the dramatic, new tile whose 
crisp, modern design sets a new 
fashion in floors. (In Interior 
design, Apr. 1956, p. 57) Appl. 
author: McCann Erickson, Inc. 
© lApr56; KK116797. 

B. F. Goodrich introduces Agatine, 
the revolutionary, new floor tile 
that makes your homes more dis- 
tinctive, more luxurious, more 
saleable. Appl. author: McCann 
Erickson, Inc. © lApr56; 
KK116800. 

B. F. Goodrich launches new, ex- 
clusive Agatine, the revolutionary 
floor tile that looks better, 
cleans better, wears better, sells 
better. (In Flooring, Mar. 1956, 
p. 67) Appl. author: McCann 
Erickson, Inc. © 5Mar56; KK116801. 

B. F. Goodrich, new, exclusive 
Agatine, the revolutionary floor 
tile that answers every require- 
ment of today's home buyers. 
Appl. author: McCann Erickson, 
Inc. © lMay56; KKH6798. 

B. F. Goodrich presents Agatine, 
the revolutionary floor tile that 
sells on sight on surface, on 
superiority. (In Flooring, Apr. 
1956, p. 7) Appl. author: McCann 
Erickson, Inc. © 5Apr56; KKII6799. 

GORDON, MELVIN J., S. Z. GORDON & 
NATALIE G. STONE composing the firm 
MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

GORDON, S. Z., NATALIE G. STONE & 
MELVIN J. GORDON composing the firm 
MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

GORDON MACHINERY CORP. © 

Gordonbilt Airlift, pneumatic con- 
veyors and elevators. Don't pay 
twice to lift and convey your 
bulk materials. Folder. 
© 12Mar56; KKII63OI. 

GORDON STORES. 

Twinklers. Shoe cartons. Manu- 
factured exclusively by M. B. 
Claff & Sons, Inc. Label. 
© Gordon Stores Co.; 9May56; 
KK117691. 
GORDONS TRANSPORTS, INC. © 

Your link with world trade. Dia- 
mond-shaped design embodying a 



truck and anchor and the words* 
Gordons Transports, inc., Great 
Lakes to the Gulf printed on front 
and back covers. Uj. p. Appl. 
author; Edward T. McNabb. 
© 30Sep55 ; KK11438/J.. 

GORHAM CO. © 

They picked it above all others. 
Celeste. Silverware. (In Guide 
for the bride (House beautiful), 
winter 1955, p. 97) Appl. author: 
Donahue & Coe, Inc. © I50ct55: 
KK116U821.. ' 

GOSS (J. W. ) CO. © 

Simple procedure for custom mirror 
installation. (Information & in- 
struction sheet) Appl. author: 
James Wilson Goss. © 12Jun56; 
KK117l^2J|. 

GO OLD-NATIONAL BATTERIES, INC. © 

Gould Multi-Lite rechargeable lan- 
tern battery. Folder. © 30Sep55; 
KKH3293. 

I'm sittln' pretty, use nothing but 
Gould research-built batteries. 
America's finest, Gould industrial 
truck batteries. Ad no.56-T. 
Sheet. Appl. author: Hutchins 
Advertising Co., Inc. © l8Apr56; 
KKII6058. 

I'm sittin' pretty, use nothing but 
Gould research-built batteries. 
America's finest, Gould Kathanode 
batteries for air conditioning and 
car lighting. Ad no.56-CL. Sheet. 
Appl. author: Hutchins Advertising 
Co., Inc. © l8Apr56; KKH6057. 

I'm sittin' pretty, use nothing but 
Gould research-built batteries. 
America's finest, Gould Kathanode 
batteries for diesel starting. 
Ad no.56-D. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
Inc. © l8Apr56; KKII605I4.. 

I'm sittin' pretty, use nothing but 
Gould research-built batteries. 
America's finest, Gould Plante, 
the aristocrat of stationary bat- 
teries. Ad no.56-S. Sheet. 
Appl. author- Hutchins Adver- 
tising Co., Inc. © l8Apr56; 
KK116055. 

I'm sittin' pretty, use nothing but 
Gould research-built batteries. 
America's finest, Gould shuttle 
car and locomotive batteries. Ad 
no.56-M. Sheet. Appl. author: 
Hutchins Advertising Co., Inc. 
© l8Apr56; KK116056. 

They should 'a bought Gould research- 
built batteries. America's finest, 
Gould industrial truck batteries. 
Ad no.66-T. Sheet. Appl. au- 
thor: Hutchins Advertising Co., 
Inc. ©21May56; KKII71I4.8. 

They should 'a bought Gould research- 
built batteries. America's finest, 
Gould Kathanode batteries for die- 
sel starting. Ad no.66-D. Sheet. 
Appl. author: Hutchins Advertising 
Co., Inc. ©21May56; KKH7149. 

They should 'a bought Gould re- 
search built batteries. America's 
finest, Gould Plante, the aristo- 
crat of stationary batteries. Ad 
no.66-S. Sheet. Appl. author: 
Hutchins Advertising Co., Inc. 
©21May56; KK117lli7- 

GRAND AWARD RECORD CORP. © 

World's greatest music: Eighteen 
top hits. World '3 greatest art: 
Juke box, by Bert Rockfield. 
G.A.33-POP 2. Label. © 1+Apr56; 
KK115l).67. 

World's greatest music: Peanuts 
Hucko and the All Stars play a 
tribute to Benny Goodman. World's 



40 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



i 



GRAND AWARD RECORD CORP. © Cont'd, 
greatest art: Swing easy, by- 
David Stone Martin. G.A.33-53I. 
Label. © l^pr56; KKH5U66. 

World's greatest music: Polka party. 
World's greatest art: Polka party, 
by Tracy Sugarman. G. A. 33-323. 
Label. © 12Mar56; KK1151l4. 

World's greatest music: Songs of the 
Golden West. World's greatest 
art: Frontier town, by Tracy Sug- 
arman. G. A. 33-330. Label. 
© 12Kar56; KK115112. 

World's greatest music: The Ink 

Spots' greatest. World's greatest 
art: Cool chords, by David Stone 
Martin. G. A. 33-328. Label. 
© 12Mar56; KKll^lll. 

World's greatest music: The Roaring 
20's. World's greatest art: The 
Roaring 20' s, by Tracy Sugarman. 
G. A. 33-327. Label. © 12Mar56; 
KKII5H3. 

GRAND DUCHESS STEAKS, INC. © 

Cattle Tattle. Grand Duchess In- 
dividual package dinner. N0.I7. 
Sheet* Appl. author: McDaniel- 
Fisher & Spelman Co. © 210ct5l4.; 
KKH7I+O3. 
Cattle Tattle. Grand Duchess sand- 
wich spread. No. 16. Sheet. 
Appl. author: McDanlel-Fi3her & 
Spelman Co. © 13Sep5lj.; KKH7I4.02. 

GRANGER MARBLE MAGIC. © 

Marble Magic. Cleaner. Label. 
Appl. author: Eugenie Granger. 
© 9Apr56; KK116U6V 

GRANT ADVERTISING, INC. © 

Creative selling. Dallas, 2003 
Davis Bldg. (In The Wall Street 
Journal, Mar. liu I956, p.14) 
ll4JUar56; KK115U3U. 
Creative selling. Grant Advertising, 
a standard. (In The Wall Street 
Journal, Mar. 3J+, I956, p. 11) 
© Il+Mar56; KK115U33. 

GRAVER INDUSTRIES, INC. © 

E-Zee-On door repair panels, flanged 
and fitted; selection chart. 
Folder. © 13Jan56; KK113U78. 

GRAY-FORD CHEMICAL CORP. © 

Alumakleen. Metal polishing tc 
cleaning compound. Label. 
© 9Dec55; KKH367O. 

GREAT ATLANTIC & PACIFIC TEA CO. © 
Crestmont brand sherbet. One pint 
liq. Label. Appl. author: 
Charles E. Peterson. © l5May56; 
KK117061. 

GREAT WESTERN SUGAR CO. © 

Chung Hlng, the secret of good 
taste. Mono sodium glutamate. 
Label. © 20Mar56; KK115299. 
Chung Hing (The universe) Flavoring 
crystal. Net weight 10 lbs. La- 
bel. © 8Mar56; KKllij.983. 
Chung Hing (The Universe) Net 
weight 100 lbs. Mono sodium 
glutamate. Label. © 9Mar56- 
KK115300. 

GREEN, BEN, ARNOLD HAMMER & SAMUEL 
GREENE forming the partnership GREEN 
HAMMER METAL PRODUCTS CO. SEE Green 
Hammer Metal products Co. 

GREEN, GOULD. © 

Packaged resistors at no extra cost. 
Electronic equipment. Sheet. 
© l5Dec55; KK1133714.. 

GREEN GIANT CO. © 

America's best-loved peas. How they 
got that way. Green Giant brand. 
(In Life, Aug. 29, 1955, p.98) 
Appl. author: Leo Burnett Co., 
Inc. © 25Aug55; KKH3809. 



Harvested in the moonlight to bring 

fau the Green Giant flavor. Peas. 
In McCall's, Nov. I955, p. 3 of 
cover) Appl. author: Leo Bur- 
nett Co., Inc. © 200ct55; 
KK113801. 

Holiday surprise in corn with the 
Christmas colors already in it. 
Nib lets Mexicorn, corn with red 
and green peppers. (In This week 
magazine, Dec. U, 1955. P«37) 
Appl. author: Leo Burnett Co., Inc. 
© UDec55; KK115795- 

New, fresh-flavor process, Niblets 
brand. Now, corn that tastes this 
good right off your pantry shelf. 
[Corn in boiling water; one ear 
held by tongs ] ( In Ladles ' home 
journal, Dec. 1955. P«15) Appl. 
author: Leo Burnett Co., Inc. 
© 29Nov55; KKH3796. 

New, fresh-flavor process, Niblets 
brand. Now, corn that tastes this 
good right off your pantry shelf. 
How it gets that way. (In Life, 
Sept. 26, I955, p.l|6-U7) Appl. 
author: Leo Burnett Co., Inc. 
© 22Sep55; KKII38O5. 

New, fresh-flavor process, Niblets 
brand. Now, corn that tastes this 
good right off your pantry shelf. 
How roastin' ear flavor is cap- 
tured in a can. (In The Chicago 
tribune, Oct. 20, 1955, pt.5, 
p. 16) Appl. author: Leo Burnett 
Co., Inc. ©200ct55; KKH3803. 

New, fresh-flavor process, Niblets 
brand. Now, corn that tastes this 
good right off your pantry shelf. 
New color, new flavor, new corn. 
(In The Saturday evening post, 
Oct. 15, 1955, p.88-89) Appl. 
author: Leo Burnett Co., Inc. 
© 110ct55; KKII380I4.. 

New, fresh-flavor process, Niblets 
brand. Now, corn that tastes this 
good right off your pantry shelf. 
[Woman's hand holding pan & pour- 
ing water from corn] (In Look, 
Nov. 15, I955, P.7U-75) Appl. 
author: Leo Burnett Co., Inc. 
© 1Kov55; KKH38OO. 

New, white gold from the Green Giant, 
Le Sueur brand white shoe peg corn. 
(In The Miami herald, Dec. 15, 
1955» P.13-E) Appl. author: Leo 
Burnett Co., Inc. © 15Dec55; 
KK11379U. 

Now, corn that tastes this good 

right off your pantry shelf. It's 
the new fresh-flavor process Nib- 
lets brand corn. (In Life, 
Nov. 21, 1955, p.k of cover) 
Appl. author: Leo Burnett Co., Inc. 
© 17Nov55; KKH3797. 

Real country flavor comes to town 
and keeps your eatin' budget down. 
Kounty Kist brand large, sweet 
peas. cMotorcycle policeman es- 
corting farmer on wagons (In The 
Knickerbocker news, Albany, Nov. 
10, 1955, p.2lj.-B) Appl. author: 
Leo Burnett Co., Inc. © 10Nov55; 
KK113799. 

Real country flavor comes to town 
and keeps your eatin' budget down. 
Kounty Kist brand sweet peas. 
cHay-ride scenes (In The Knicker- 
bocker news, Albany, Dec. 15, 1955, 
p.B-11) Appl. author: Leo Bur- 
nett Co., inc. © l5Dec55; 
KK113793. 

Special opportunity to stock up on 
the peas with the Green Giant 
flavor. (In The Chicago daily 
tribune, Sept. 15, 1955, pt.2, 
p. 12) Appl. author: Leo Burnett 
Co., Inc. © l5Sep55; KK113806. 



This label is worn only by the 
sweetest and tenderest peas in 
the land, the ones with the Green 
Giant flavor. (In Woman's day, 
Sept. 1955» P«U of " cover) Appl. 
author: Leo Burnett Co., Inc. 
© 29Aug55; KKH3808. 

What's the use of being a pea, If 
you can't grow up to be a Green 
Giant? [Crying pea screwing holes 
in boat] (In The New Yorker, 
Nov. 26, I955, p. 159) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 2l+Nov55; KKH3798. 

What's the use of being a pea, if 
you can't grow up to be a Green 
Giant? [Crying pea with saw in 
hand standing on falling tree 
limb] (In The New Yorker, Dec. 2l± 
1955» P»33) Appl. author: Leo 
Burnett Co., Inc. © 22Dec55; 
KK113792. 

What's the use of being a pea, If 
you can't grow up to be a Green 
Giant? [ Tearful pea leaping from 
bridge] (In The New Worker, 
Oct. 22, 1955, p. 99) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 200ct55; KK113802. 

What's the use of being a pea, if 
you can't grow up to be a Green 
Giant? cTearful pea out-stretched 
on railroad track before approach- 
ing trains (In The New Yorker, 
Sept. 17, 1955, p.101) Appl. au- 
thor: Leo Burnett Co., Ino. 
© l5Sep55; KK113807. 

GREEN HAMMER METAL PRODUCTS CO. 
Instructions for installation of 
Protect-0-Sill covers. Aluminum 
protective sill. Sheet. Appl. 
author: Samuel Greene. © Green 
Hammer Metal Products Co., a part- 
nership consisting of Ben Green, 
Arnold Hammer & Samuel Greene; 
6Feb56; KK113979. 

GREENE, SAMUEL, BEN GREEN & ARNOLD 
HAMMER forming the partnership GREEN 
HAMMER METAL PRODUCTS CO. SEE Green 
Hammer Metal Products Co. 

GREGOR CONFECTIONS MANUFACTURING, 
INC. © 

God couldn't be everywhere, and 
therefore, He made mothers. An- 
cient proverb. 1 lb. net. As- 
sorted chocolates. Label. 
© l6Apr56; KKH6252. 

GREY (MARY) HOSIERY MILLS. © 

Honey Bear, be a honey, wear Honey 
Bear, a luscious honey-tinted 
hosiery shade for fall-into-win- 
ter. (In Vogue, Sept. 15, 195U, 
p. 36) Appl. author: Thomas W. 
Bradley, Jr. © 15Sep5l4.; KKH3038. 

GR0LIER SOCIETY, INC. © 

How do you measure your child's 
growth? The Book of knowledge. 
(In Life, Mar. 19, 1956, p. 3) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 19Mar56; KKH6OO3. 

9 p.m. and all's well, or is it? 
The Book of knowledge. (In Par- 
ent's magazine, May 1, I95I4., p. 7) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lMay54; KKIII4.35I. 

The I956 Book of knowledge annual. 
Circular. © lFeb56; KK1114.696. 

The Story of our time. Encyclopedia 
year book. Circular. © Groller 
Society, Inc.; 23Feb56; KKII4695. 

What makes fire hot? The Book of 
knowledge. (In Life, Apr. 23, 
1956, p. 7) Appl. author: Doyle 
Dane Bernbach, Inc. 3) 23Apr5§; 
KK116686. 



1956 



CURRENT REGISTRATIONS 



41 



GROSS (JOHN) & CO. © 

Ja-Ja danish cherry. 1 pint 8 

ounces. Wine. Label. © 6Feb56; 
KKII5O98. 

GROVE FURNACE. 

An old flame of mine. (in Garden 
Grove news, Garden Grove, Calif., 
Jan. 8, 1956, p. 3) © Glenn 
Newell Woolley d.b.a. Grove Fur- 
nace; 8jan56; KK1H|.190. 

GUARDIAN, GENE. 

Len Len hair dressing. SEE 
Fontana, John. 

GUNTHER BREWING CO. © 

How to keep Gunther sales brewing in 
Febrewary. (In Maryland-Washing- 
ton-Delaware beverage journal, 
Feb. 1956, p. 5) Appl. author: 
Bryan Houston, Inc. © lFeb56; 
KK113993- 

New brewing discovery, longer 

filtering, brings you the bright- 
est taste in beer. (In Ihe Bal- 
timore news-post, Mar. 6, 195&, 
p. 21) Appl. author: Bryan Hous- 
ton, Inc. © 6Mar56; KK116001. 

Quiz for beer drinkers. (In The 
Baltimore news-post, Mar. 23, 1956, 
p.l+O) Appl. author: Bryan Hous- 
ton, Inc. © 23Mar56; KKH5999. 

Why a glass of longer filtered 
Gunther tastes brighter than any 
other beer. (In Die Baltimore 
news-post, Mar. 13, 195&, P»25) 
Appl. author: Bryan Houston, Inc. 
© 13Mar56; KK116000. 



H 



HACK'S, INC. © 

You can own a new 1956 General 
Electric washer or dryer ... 
Shop tonite 'til 9 at Hack's. 
Appliances. (In Ihe Milwaukee 
Journal, Mar. 8, I956, pt.l, p. 13) 
Appl. author: Harry Hack. 
© 8Mar56; KK.lllj.97i4.. 

HALL, C. D. 

Lum sez: Howdy folks, watch next 
Friday's Reporter for our big 
spring paint sale. Lum Bering. 
Hall Lumber Co. (In Savannah re- 
porter & Andrew County democrat, 
May 11, 1956, d.6) © Clifford 
Dwight Hall; llMay56; KKII6566. 

HALL (COLIN) CLOTHES, INC. SEE Colin 
Hall Clothes, Inc. 

HALL (ROBERT) CLOTHES, INC. © 
This week Robert Hall, America's 
largest family clothing chain 
opens ... Month-of -March cele- 
bration. (In Life, Mar. 5, 1956, 
p.123-125) © 5Mar56; KKll5llj.7. 

HALL, HAAS & VESSEY, LTD. d.b.a. SEA 
VIEW PACKING CO. SEE Sea View 
Packing Co. 

HAMILTON MANUFACTURING CO. 

Hamilton jubilee: We're celebrating 
and you will, too, here's a new- 
today automatic laundry, by Hamil- 
ton as a special jubilee low price. 
(In The Saturday evening post, 
June 11, 1955, P. 153) Appl. au- 
thor: R. V. O'Brien, Jr. © Hamil- 
ton Manufacturing Co. d.b.a. Hamil- 
ton; 8Jun55; KKH6725. 

New Hamilton washers and dryers with 
touch-and-go controls let you do 
any washday job in seconds. (In 
The Saturday evening post, Feb. 18, 
1956, p. 3 of cover) Appl. author: 
R. V. O'Brien, Jr. ©Hamilton 
Manufacturing Co. d.b.a. Hamilton; 
l4Feb56; KKIH4.378. 



See why more families than ever are 
choosing these three handsome 
Hamiltons. Home laundry equip- 
ment. (In The Saturday evening 
post, Sept. 17, 1955, p. 109) 
Appl. author: R. V. O'Brien, Jr. 
© Hamilton Manufacturing Co. 
d.b.a. Hamilton; 13Sep55; KKlli+ll.79. 

HAMILTON MANUFACTURING CORP. © 
Cos co metal household furniture. 

Sheet. © 27Dec55; KK115lj.56. 
New and price-free for promotional 

use, Stylaire, electric utility 

cart, by the makers of Cosco. 

Sheet. © 10Jan56; KKlli+.068. 
Office fashioned for appearance, 

comfort, wear. Cosco office 

chairs. Folder. © 28Mar56; 

KKH5672. 

HAMILTON WATCH CO. © 

Use Hamilton profitable promotions. 
(Old Timer insert) Folder. 
Appl. author: Henry M. Tovar. 
© l6Dec55 (in notice: I956); 
KK114837. 

HAMMARLUND MANUFACTURING CO., INC. © 
Centralized operations control, 

modernize your water system. Bul- 
letin no.APD-188. Folder. Appl. 
author: Stanley A. Lesc arbour a. 
© l5Feb56; KKllU361j.. 
You will want these Hammarlund com- 
munications equipment accessories 
for these communications receivers. 
Bulletin no.APD-1314.. Folder. 
Appl. author: Stanley A. Lescar- 
boura. © 15Feb56; KKlll^O?. 

HAMMER, ARNOLD, SAMUEL GREENE & BEN 
GREEN forming the partnership GREEN 
HAMMER METAL PRODUCTS CO. SEE Green 
Hammer Metal Products Co. 

HAMMOND ORGAN CO. © 

Active churches find a second organ 
indispensable. (In Christian 
herald, Jan. I956, p. 3) Appl. 
author: Young & Rubicam, Inc. 
© Uan56; KKH3217. 

For the virtuoso, for the veriest 
beginner, for the large cathedral, 
for the small apartment, Hammond 
has the right organ ... (In Piano 
trade magazine, Feb. 1956, cover) 
Appl. author: Young & Rubicam, 
Inc. © lFeb56; KKIII4.86O. 

Hammond created the home organ mar- 
ket in 1935> Hammond has dominated 
that market ever since ... (In 
Piano trade magazine, May 1956, 
cover) Appl. author: Young & 
Rubicam, Inc. © lMay56; KK117357* 

How your church can raise money for 
a new organ. (In The Episcopal 
Church annual, Mar. I956, p.A-ljlj.) 
Appl. author: Young & Rubicam, 
Inc. © 8Mar56 (in notice: 1955); 
KK115761).. 

In Catholic churches everywhere, the 
music of the Hammond organ adds 
richness and glory to the services. 
(In Extension, May I956, p. 9) 
Appl. author: Young & Rubicam, 
Inc. © 10Apr56; KKH736O. 

More people look at Hammond organs, 
more people read about Hammond 
organs ... (In Piano trade maga- 
zine, Mar. 1956, cover) Appl. 
author: Young & Rubicam, Inc. 
© lMar56; KKII5763. 

On Christmas morning there'll be 
more new Hammond organs in more 
living rooms than all other makes 
combined. (In Music trade review, 
Dec. 1955» P. 15) Appl. author: 
Young & Rubicam, Inc. © l5Dec55; 
KK113216. 



Restful hobby for busy people. (In 
Journal of the American Dental 
Assn., Dec. 1955, P.A-6) Appl. 
author: Young & Rubicam, Inc. 
© lDec55; KKII3215. 

Seven times more people know Hammond 
than any other organ ... (In 
Piano trade magazine, Jan. 1956, 
cover) Appl. author: Young & 
Rubicam, Inc. © Uan56; KKlllt.Ol;l. 

This Is the real Joy of a Hammond. 
(In Etude, Feb. I956, p. 5) Appl. 
author: Young & Rubicam, Inc. 
© 26jan56; KKlllj.856. 

This revolutionary Hammond develop- 
ment introduced new millions to 
the startling idea of owning an 
organ. (In Piano trade magazine, 
Apr. 1956, cover) Appl. author: 
Young & Rubicam, Inc. © lApr56; 
KKII6I4J4IJ.. 

Want the fun of playing, but no 
time for lessons? (In Coronet, 
Feb. I956, p. 17) Appl. author: 
Young & Rubicam, Inc. © 2lj.Jan56; 
KKllIj.014.5. 

We gave him his future for a birth- 
day present. (In Ebony, Feb. I956, 
p. 29) Appl. author: Young & Rubi- 
cam, Inc. © 13Jan56; KKHIJ.OI4.2. 

What do they look for in a new 
organ? (In Rotarian, Mar. 1956, 
P«53) Appl. author: Young & 
Rubicam, Inc. © 15Feb56; 
KKIII4855. 

Who'll decide about the new organ? 
(In The Rotarian, Feb. 1956, p.^9) 
Appl. author: Young & Rubicam, 
Inc. © I5jan56; KKlll).01jlj.. 

Wonderful things happen to your 
simplest tunes. (In Better homes 
& gardens, Feb. 1956, p.15) Appl. 
author: Young & Rubicam, Inc. 
© 19Jan56; KKllij.Olj.3 . 

You can't believe it. The versatile 
Hammond chord organ. (In Life, 
Apr. 9, 1956, p.137) Appl. au- 
thor: Young & Rubicam, Inc. 
© 5Apr56; KK115762. 

You can't believe It, so you try it, 
you're convinced in half an hour, 
you can play the versatile Hammond 
chord organ. (In Look, June 12, 
1956, p. 15) Appl. author: Young 
& Rubicam, Inc. © 29May56; 
KKH7358. 

You'll wonder why you waited so long. 
(In Etude, May- June I956, p. 3) 
Appl. author: Young & Rubicam, 
Inc. ©26Apr56; KKII7355. 

Your church groups will enjoy this 
free film: Music for our church. 
(In Christian herald, June 1956, 
p.l) Appl. author: Young & Ru- 
bicam, Inc. © 25May56; KKH7356. 

You're in a new world when you play 
the Hammond. (In Etude, Mar. I956, 
p. 5) Appl. author: Young & Rubi- 
cam, Inc. © 23Feb56; KKII4859. 

You're Invited to open house at your 
Hammond dealer's, starts May 11. 
(In Life, May II4., I956, p.136-137) 
Appl. author: Young & "ubicam, 
Inc. © 10May56; KKH7359. 

HAND CARE, INC. © 

Here is the way to long, lovely, 
permanent nails. Brush-On Nail. 
Folder. Appl. author: Beena V. 
Piper. © 20Mar56; KKH6I4.63. 

HANDI -DANDY. 

Freshest of all, another Handi- 
Dandy pak selected U. S. no.l 
potatoes. 5 lbs. Label. Appl. 
author: Milprint, Inc. © Milton 
Weinberg t.a. Handi-Dandy; 15Jan56; 
KKH5279. 



42 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HANNAU COLOR PRODUCTIONS. © 

Cedar Grove hotel and cottages, 

Lake Bomoseen, Vermont. Polder. 

© 2l4.Peb56; KKllltf'yk* 
The Crafts Inn, Wilmington, Vermont. 

Hotel service. Folder. © 5Feb56; 

KK113908. 
Dolly Madison Inn, Madison, Connect- 
icut. Polder. ©20Mar56; 

KK115122. 
Harborside Inn on the island of 

Martha's Vineyard. Polder. 

© U+Peb56; KK115991- 
Hotel Harrington, Washington, D. C. 

Polder. © lMay56; KKII6219. 
Picture Lake Motel, Pocasset, Cape 

Cod, Mas 3. Folder. © lMay56; 

KK116215. 
The Red Lion Inn, Stockbridge, Mass. 

Polder. © 20Mar56; KK115120. 

Thayers Hotel, Littleton, New Hamp- 
shire, modern facilities, open all 
year. Polder. © 20Jan56; 
KKlli^lO. 

The Tyler Place inn and cottages on 
Lake Champlain, Highgate Springs, 
Vermont. Folder. © lFeb56; 
KKII3723. 

The Waumbek, in the White Mountains, 
Jefferson, New Hampshire. Hotel 
service. Folder. © 8Feb56- 
KK113906. 

Whiteface Inn, Whlteface, N. Y. , on 
the shores of Lake Placid. Fold- 
er. © 20Jan56; KKlllj.311. 

HANNAY (CLIFFORD Bj & SON, INC. © 

Everywhere from coast to coast, 
rugged, dependable Hannay LP-gas 
hose reels pay for themselves. 
(In Butane -pro pane news, Jan. 1956, 
p. 69) Appl. author: Renner Ad- 
vertisers, t) Uan56; KK1133UO. 

Hannay hose reels for industrial 
applications. Sheet. © Uun56; 
KK117723. 

It's the quality built into every 
part that make3 Hannay hose reels 
superior. (In Fuel oil & oil 
heat, Jan. I956, p. 3 of cover) 
Appl. author: Renner Advertisers. 
© Uan56; KKH366I. 

Make more profitable deliveries with 
Hannay LP-gas hose reels, (in LP- 
gas man's encyclopedia of methods 
& equipment, 1955, p. 239) Appl. 
author: Renner Advertisers. 
© 22Dec55; KK111|414. 

Now make deliveries to left or 
right without turning truck with 
the Hannay Guidema3ter, GM-100. 
Sheet. Appl. author: Renner Ad- 
vertisers. © lDec55; KKH3662. 

On the design board or in the field 
--. Hannay hose reels. (In Bu- 
tane-propane news, Mar. 1956, 
p. 13D Appl. author: Renner Ad- 
vertisers. © lMar56; KKlli|9l;8. 
The quality hose reel for every pur- 
pose, Hannay. (In Fuel oil & oil 
heat, Mar. I956, p. 3 of cover) 
Appl. author: Renner Advertisers. 
© lMar56; KKIII4.9J4.9. 

Speed up liquid handling. Hannay 
ho3e reels. (In Industrial equip- 
ment news, Mar. I956, p. 62) 
Appl. author: Renner Advertisers. 
© lMar56; KKHI4.95O. 

The value of numbers - Hannay. 
Hose reels. (In National petro- 
leum news, May 1956, p.1+9) Appl. 
author: Renner Advertisers. 
© lMay56; KK1 16^19. 

When you want the best, specify 
Hannay fire hose reels. (In Fire 
engineering, Jan. 1956, p. 26) 
Appl. author: Renner Advertisers. 
© l5Jan56; KK113879. 



HANSARD-WADLEY CO. © 

The Ezy-Bid, contractors' calendar. 
Sheet. Appl. author: Leo M. Wad- 
ley. ©2Apr56; KKII5I4.92. 

HANSEN BAKING CO., INC. © 

New - churned buttermilk bread. 

(Butter churn) Miss Sunbeam. Min. 
wt. 22 1/2 oz. Label. © 26Apr56; 
KK116127. 

HANSEN'S (CHR.) LABORATORY, INC. © 

Don't miss sensational silver offer 
inside, wonderful recipes, too. 
Chocolate flavor. Junket Rennet 
powder. Folder. Appl. author: 
Deborah Personius. © ll+Dec55; 
KKII305O. 

Don't miss sensational silver offer 
Inside, wonderful recipes, too. 
Lemon flavor. Junket Rennet pow- 
der. Folder. Appl. author: 
Deborah Personius. © Il+Dec55; 
KKII30U7. 

Don't miss sensational silver offer 
inside, wonderful recipes, too. 
Maple flavor. Junket Rennet pow- 
der. Folder. Appl. author: 
Deborah Personius. © li(Dec55; 
KKH3053. 

Don't miss sensational silver offer 
Inside, wonderful recipes, too. 
Orange flavor. Junket Rennet pow- 
der. Polder. Appl. author: 
Deborah Personius. © ll4Dec55; 
KKH305I. 

Don't miss sensational silver offer 
inside, wonderful recipes, too. 
Raspberry flavor. Junket Rennet 
powder. Polder. Appl. author: 
Deborah Personius. © lliDoa'j'j; 
KKH30I+9. 

Don't miss sensational silver offer 
inside, wonderful recipes, too. 
Strawberry flavor. Junket Rennet 
powder. Folder. Appl. author: 
Deborah Personius. © ll+Dec55; 
KKH30I4.6. 

Don't miss sensational silver offer 
inside, wonderful recipes, too. 
Vanilla flavor. Junket Rennet 
powder. Folder. Appl. author: 
Deborah Personius. © li(Xiec55; 
KK1130U8. 

Fluffy frostlngs and delicate 
meringues, quick, easy-to-make 
with Junket fluffy white frosting 
mix. Folder. Appl. author: 
Deborah McTiernan. © l|.Jun56; 
KK11 71+18. 

Junket fluffy white frosting mix. 
3 lA oz. net. Label. © 13Jun56; 
KK117U7. 

New Junket brand quick fudge mix, 
chocolate flavor. 12 oz. net. 
Label. © 25May56; KKH7U19. 

New Junket brand quick fudge mix 
penuche, brown sugar, flavor. 
12 oz. net. Label. © 25May56; 
KK117U20. 

Recipes Inside for making Rennet- 
custards, low calorie desserts ... 
Junket Rennet tablets. Folder. 
Appl. author: Deborah Personius. 
© 23Nov55; KK113052. 

HANSHAW, JACK C. sole owner, JACK'S 
PRODUCTS. SEE Jack's Products. 

HAPPY HOUR, INC. © 

Billionaire Claim. Game. Label. 
Appl. author: Cecil B. Woofter. 
© 2l4.Feb56; KKH5O73. 

Hunch; fascinating new game. 310. 
Label. Appl. author; Cecil B. 
Woofter. © 2ljFeb56; KK115071+. 

If you can stand excitement, play, 
9-A11, the game everybody's talk- 
ing about. 210. Label. Appl. 
author: Cecil B. Woofter. 
© 27Mar56; KKH5U98. 



Ticky, the clown clock, a small fry 
game. 200. Label. Appl. au- 
thor: Cecil B. Woofter. 
© 2^Peb56; KKH507I. 

You can be a Billionaire, fabulous 
fortune hunting game. 320. 
Label. Appl. author: Cecil B. 
Woofter. © 2i+Feb56; KKH5072. 

HARETIK, S. J. & I. W. MCCULLEY d.b.a. 
BLACO MANUFACTURING CO. SEE Blaco 
Manufacturing Co. 

HARETT-GILMAR, INC. © 

Billboard, the brand name adver- 
tising game. No. 702. Label. 
Appl. author: Martin H. Lewis. 
© lMar56; KKH6339. 

Play U. S. A., an exciting educa- 
tional game. No.Jjij.5. Label. 
Appl. author: Gilbert S. Felsen- 
thal. © lMar56; KK112».957. 

Playland. No.l+t(.0. Game. Label. 
Appl. author: Martin H. Lewis. 
© lMar56; KKIIU630. 

HARPER, ROLAND LOUIS. © 

Yes, Iim mighty proud ... 1. M. 
Savings (Insured Member Savings) 
Keene Co-operative Bank, (in 
Keane evening sentinel, Feb. 15, 
1956, p. k) © l5Feb56; KK116025. 

HARRIS PRODUCTS CO. © 

Zotz, newest game craze for 2 or 
more players. N0.7OO. Label. 
Appl. author: Arthur Harris. 
© l6Peb56 (In notice: 1955); 
KKH5729. 

HARRIS-SEYBOLD CO. © 

Harris impressions published for 
the lithographic industry. 
Graphic arts equipment. Appl. 
author: Raymond W. Mulcahy. 
Feb. I956. 5 p. © 2i;Feb56 (In 

notice: 1955); KK115378. 
May-Sept. 1955. 6 p. © 240ct55; 
KK115377. 

HARRISON, HARRY L. d.b.a. HARRISON 
HOUSE. SEE Harrison House. 

HARRISON HOUSE. 

Congratulations on the birth of 

Silverware. Card. © Harry L. 
Harrison d.b.a. Harrison House: 
lljan56 (in notice: 1955)- 
KK113180. ' 

HARTLAND PLASTICS, INC. © 

Madonna of Grace. (l±" X 6" card 
with design and poem) Small re- 
ligious statue. © 9Jan56; 
KK114838. 

HARTMAN, BILL & DICK BIBLER d.b.a. 
NATION-WIDE EDUCATION SERVICE. SEE 
Natl on-Wide Education Service. 

HART'S. 

A Christmas dream gift. (Jolly 
genie ) Department s tore merchan- 
dise. (In San Jose evening news, 
Nov. 29, 1955, P-U-5) Appl. au- 
thor: Betty Jane Samuels. 
© Hart's Dept. Store t.a. Hart's- 
29Nov55; KKL15157. 

HART'S DEPT. STORE t.a. HART'S. SEE 
Hart ' s . 

HARTSELL, HAROLD E. © 

Miracle jewelry cleaner makes your 
Jewelry sparkling new. 8 fl. oz. 
Label. © 22Apr55; KKH753I4.. 

HARVEST0RE DIVISION, A. 0. SMITH 
CORP. SEE Smith (A. 0.) Corp. 

HASSENFELD BROS., INC. 2) 

Hasbro's playground. 2705. Game. 
Label. Appl. author: George 
Barton. © 10Jan56; KK113999- 



1956 



CURRENT REGISTRATIONS 



43 



Magic miles, a now game to banish 
backseat boredom. 271f0. Label. 
Appl. author: George Barton. 
© 10jan56; KKlHj.000. 

Mingo. Game of Chinese bingo. 
2625. Label. Appl. author: 
George Barton. © 10Jan56; 
KKllIj.001. 

pedigree, the quality 5^ pencil, 
cheaper buy the dozen. (In Life, 
Aug. 29, 1955, p. 46) Appl. au- 
thor: Joseph M. Bernstein. 
© Empire pencil Co., division of 
Hassenfeld Bros., Inc.; 29Augf>5; 
KK113501;. 

Pooch, a new exciting game of dogs 
that try to outsmart the ever 
watchful dog catcher. 26J0. 
Label. Appl. author: George 
Lerner. © 10Jan56; KKIII4.OO2. 

BATKE, ROY. 

All aboard for better buys at 

Dyer's. Groceries. Mail folder. 
© Roy Hatke & Lee Dyer; 29Nov5ii; 
KK115306. 

All roads lead to better buys at 
Dyer's Food Center. Mail folder. 
© Roy Hatke & Lee Dyer; l5Nov51).; 
KKL1$308. 

For he's a jolly, good fellow. 
Groceries. Mail folder. © Roy 
Hatke & Lee Dyer; 22Nov5>4; 
KK115307. 

HATTEM, MARY F. , WILLIAM R. HATTEM, 
A. R. MCCLANAHAN d.b.a. ICY-ADE 
PRODUCTS CO. SEE Icy-Ade Products 
Co. 

HATTEM, WILLIAM R., MARY F. HATTEM, 
A. R. MCCLANAHAN d.b.a. ICY-ADE 
PRODUCTS CO. SEE Icy-Ade Products 
Co. 

HAYDON (A. W. ) CO. © 

Adjustable-hermetically sealed time 
delay relays, 6I4.OO, lll+OO, 21+500 
series. Bulletin A. W. H. TD 1+01. 
Nov. 1955. Sheet. © 1Nov55; 
KKH5863. 

Bulletin A. W. H. MO 8ol+. 57OO 

series governed D. C. motor. Nov. 
1955. Sheet. © 1Nov55; KKII657I. 

D. C. stop clocks, K15300 series. 
Bulletin A. W. H. ET 700. Nov. 
I955. Sheet. © 1Nov55; KKII386I4. 

Electro-Poise relay, miniature, her- 
metically sealed, general purpose 
relay. Type 300. Bulletin 
A. W. H. RY 1001. Feb. I956. 
Sheet. © lFeb56; KKII3813. 

Miniature-hermetically sealed re- 
peat cycle timers 36OO, I36OO, 
2lj.l4.OO series. Bulletin A. W. H. 
RC 200. Nov. 1955. Sheet. 
© 1Nov55; KK113861. 

Special time delay relay. Bulletin 
A. W. H. TD 500. Nov. 1955. 
Sheet. © 1Nov55; KK113862. 

21+100 series, 1+00 cycle, A. C. tim- 
ing motor. Bulletin A. W. H. MO 
803. Aug. 1955. Sheet. 
© lAug55; KKH386O. 

HAYES, ARTHUR B., Ill t.a. SAFETY 

ENGINEERING, also t.a. A HIT PRODUC- 
TION. SEE A Hit Production. 

HEATLESS PERMANENT WAVE CO. 

Directions: Willat Magic Rain per- 
manent. 8 p. © I. A. Willat 
d.b.a. Heatless Permanent Wave Co.; 
l6Jan56; KK113379* 

HEELEMAN (G.) BREWING CO.© 

Aged longer than any other beer. 
Tastes better because it's aged 
longer than any other beer. 
Heileman's Old Style lager. [Man 
in plaid sport shirt pouring beer 
into stein] (In Chicago daily 
tribune, May 2, 1956, pt.2, p. 10) 
Appl. author: Earle Ludgin & Co. 
©2May56; KK117081. 



Gerste KSufer. Heileman's Special 
Export beer. (In Chicago daily 
tribune, Apr. 25, I956, pt.l+, 
p. 3) Appl. author: Earle Ludgin 
& Co. © 25Apr56; KK116202. 

Malzerei. Heileman's Special Export 
beer. (In Milwaukee sentinel, 
May 2, I956, pt.2, p. 3) Appl. 
author: Earle Ludgin & Co. 
© 2May56; KKH6553. 

Schaum. Heileman's Special Export 
beer. (In Chicago daily tribune, 
May 28, I956, pt.l+, P-2) Appl. 
author: Earle Ludgin & Co. 
© 28May56; KKII6920. 

Taste the difference time makes. 
Clock ad. Heileman's Old Style 
lager beer. (In The Fargo forum, 
Fargo, N. D., Apr. 2l+, 1956, p. 9) 
Appl. author: Earle Ludgin & Co. 
© 2l+Apr56; KKII6531. 

Tastes better because it's aged 

longer than any other beer, Heile- 
man's. Ask an old hand around 
beer why he'll take Heileman's 
Old Style lager ... (In The Eau 
Claire leader, Eau Claire, Wis., 
Apr. 11, 1956, p.ll+) Appl. au- 
thor: Earle Ludgin & Co. 
© llApr56; KKH59I4.5. 

Tastes better because it's aged 
longer than any other beer. 
Heileman's Old Style lager. 
Grenadier before ageing vats nos. 
1+35 and k3&- (In Chicago daily 
tribune, Mar. 1, 195^, section 1+, 
p. 20) Appl. author: Earle Lud- 
gin & Co. © Blar56; KKlll+589. 

Tastes better because it's aged 

longer than any other beer, Heile- 
man's Old Style lager. These days 
it's refreshing ... (In The Eau 
Claire leader, Eau Claire, Wis., 
Mar. 7, I956, p. 12) Appl. au- 
thor: Earle Ludgin & Co. 
© 7Mar56; KKIII+9I+3. 

Wasserleitung. Heileman's Special 
Export beer. (In Chicago daily 
tribune, Apr. 18, 195&, pt.l+, P«2) 
Appl. author: Earle Ludgin & Co. 
© l8Apr56; KKII5920. 

HEINLEY, PAUL. © 

Architects approve Paul Heinley's 
movable shutters. (In Architec- 
tural forum, May I95I4.) © 12Mar5l+; 
KK113110. 
Paul Heinley penny saver shutters. 
Instructions for completing and 
finishing your own movable shut- 
ters. Sheet. © 19Dec55; 
KKH3895. 
See inside for our newest Shoji 
shutters, doors, screens. Fold- 
er. © llMay56; KKH699I+. 

HEINN CO. © 

Acme's sales soar 20 °/o in 3 months 
with Heinn loose-leaf binders. 
(In Industrial distribution, Apr. 
I956, p. 279) Appl. author: 
Morrison-Greene-Seymour, Inc. 
© 31Mar56; KKII6177. 

A sales tip ... Are you represented 
at this buying conference? Loose- 
leaf binders. Mail folder. 
Appl. author: Paulson-Gerlach & 
Associates, Inc. © 19Jan56 (in 
notice: 1955 ); KK113648. 

HEKMAN BISCUIT CO. DIVISION, UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 

HEKMAN RUSK CO. © 

Dutch rusk, the toast supreme. 
Contents 12 rusks. Label. 
© 28Jul55; KK113l+l|l. 

HELLER (B. ) & CO. © 

Step-up sausage sales with Bull Meat 
Brand, your best buy in binder. 
Flour. (In The National provi- 



sioner, Apr. ll+, 195&, cover) 
Appl. author: Henry G. Burger. 
© 19Mar56; KKH5623. 

HENDERSON, WILLIAM P. 

Auto glass price list & labor 

prices. (Combination auto glass 
price list & labor prices) Mar. 
1956, rev. 5 p. © William Peter 
Henderson; lMar56; KK1151+27. 

HENNAFOAM CO. © 

New Hennafoam Gleam shampoo. Con- 
tents 3 fl. ozs. Label. 
© 15Mar55; KKU3I+I+6. 

HERBERT SCHLANGER CO. SEE Schlanger 
(Herbert) Co. 

HERBS TER FURNACE CO. © 

The aristocrat of space saving fur- 
naces, Herbster Lifetime highboy 
gas furnaces. Bulletin HB-56. 
Folder. Appl. author: John A. 
Ashby. ©20Feb56; KKlll+361. 

The grand champion of them all. 
Herbster Lowboy. Bulletin LB-56. 
Folder. Appl. author: John A. 
Ashby. © 20Feb56; KKlll+362. 

Revolutionary new wind-dryer prin- 
ciple of drying clothes. Herbster 
Heat-N-Dry. Bulletin C-56. Fold- 
er. Appl. author; John A. Ashby. 
© 20Feb56; KKlll+360. 

HERCULES MOTORS CORP. © 

Turbo-Charged Diesel. Model TCD- 
501. Bulletin no.D-£3l+. Folder. 
Appl. author: Ralph Eugene Heisch- 
man. © 22Jun56; KKH7672. 

Turbo-Charged Diesel. Model TCD- 
895. Bulletin no.D-56l. Folder. 
Appl. author: Ralph Eugene Heisch- 
raan. © 22Jun56; KKH767I1.. 

Turbo-Charged Diesel. Model TCD- 
11+68. Bulletin no.D-567. Folder. 
Appl. author: Ralph Eugene Heisch- 
man. © 22Jun56; KK117673. 

HERCULES POWDER CO. © 

Carolinas Toxaphene newsletter. 

Spring 1956. Insecticide. Sheet. 
Appl. author: Edwin H. Ginn. 
© 9May£6; KK1161+77. 

The case for beverage cases. Lac- 
quer. Folder. Appl. author: 
Russell F. Applegate. © 27Apr56; 
KKII627I+. 

Checking in furniture finishes; a 
pictorial presentation. Lacquer. 
Folder. Appl. author: James L. 
Anderson. © 100ct55; KKH3I72. 

From tack rags to luxury. Abitol. 
Folder. Appl. author: Frederick 
E. Schmitt, Jr. © 5Apr56; 
KKH558O. 

Hercules conversion chart for cel- 
lulose viscosities. Folder. 
Appl. author: John K. Speicher. 
© l6Nov55; KKII38I4.8. 

Hercules MpT, technical Methyl para- 
Toluate. Folder. Appl. author: 
Russell F. Applegate. © 13Jan56: 
KK113394. 

Hi-Fax, information on a new 

ethylene polymer made by the Her- 
cules process. Folder. Appl. 
author: Philip A. Belk. © llJan£6; 
KKL13393. 

Mono-PE, zero-ash, dust free. Fold- 
er. Appl. author: Frederick E. 
Schmitt, Jr. © 29Feb56; KKlll+719. 

News about Toxaphene in the Rio 
Grande Valley. Insecticide. 
Mail folder. Appl. author; 
Edwin H. Ginn. © 28Mar£6; 
KK115328. 

HEUBLEIN. 

It's yummy, the one and only maple 
flavored hot oat cereal. Maypo 
oat cereal. (In The Evening bul- 



44 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



HEUBLEIN. Cont'd. 

letin, Jan. 11, I956, P-23) 
Appl. author: Bryan Houston, Inc. 
© Maltex Co., a division of Heu- 
blein; llJan56; KKII3232. 
Yummy in the tummy, the one and only 
maple flavored hot oat cereal. 
Maypo. (In Hie Evening bulletin, 
Jan. 30, I956, p.21) Appl. au- 
thor: Bryan Houston, Inc. © Mal- 
tex Co., a division of Heubleln; 
30Jan56; KKII38I4.I. 

HICKOK MANUFACTURING CO. 

Caribbean Casuals, smartest belts 
under the sun. (In Collier's, 
May 25, 1956, p. 75) Appl. au- 
thor: Kastor, Farrell, Chesley & 
Clifford. © Hickok Manufacturing 
Co. a.k.a. Hickok; 10May56; 
KK116U26. 

Continental Casuals, coolest belts 
under the sun. (In Collier's, 
May 25, I956, p.7l+) Appl. au- 
thor: Kastor, Farrell, Chesley & 
Clifford. © Hickok Manufacturing 
Co. a.k.a. Hickok; 10May56; 
KK1161+27. 

Let's all vote for dad ... Hickok 
gift show, new giant collection of 
beautiful gifts for every occasion. 
Brush kits, manicure kits, belts, 
wallets, etc. (In Collier's, 
June 22, 1956, p. 1+6-1+7 ) Appl. 
author: Kastor, Farrell, Chesley 
& Clifford, Inc. © Hickok Manu- 
facturing Co. a.k.a. Hickok; 
7Jun56; KKH72I4.O. 

Magic Islands belts for men. (In 
Esquire, Apr. 1956, P.3I4.) Appl. 
author: Kastor, Farrell, Chesley 
& Clifford. © Hickok Manufac- 
turing Co. a.k.a. Hickok; 8MarS6; 
KKII639O. 

Magic Islands jewelry for men. (In 
Esquire, Apr. 1956, p. 35) Appl. 
author: Kastor, Farrell, Chesley 
& Clifford. © Hickok Manufac- 
turing Co. a.k.a. Hickok; 8Mar56; 
KKH6389. 

World's most popular belt, Sierra 
belts, by Hickok. (In Look, 
Apr. 3, I956, p.U6) Appl. au- 
thor: Kastor, Farrell, Chesley & 
Clifford, Inc. © Hickok Manu- 
facturing Co. a.k.a. Hickok; 
20Mar56; KKII6392. 

World's most preferred jewelry, 
Gentlemen's Jewelry, by Hickok. 
(In Look, Apr. 3, 1956, p. 1+7) 
Appl. author: Kastor, Farrell, 
Chesley & Clifford, Inc. © Hickok 
Manufacturing Co. a.k.a. Hickok; 
20Mar56; KKH639I. 

HICKORY-NUGGETS CO. © 

The new, safe way to start fires ... 

Hickory-Lite kindlers. 6 double 

pieces. Label. © 28Sep55; 

KK113901. 
A new taste additive for outdoor 

cooking, not a fuel, Hickory. 

smoke flavoring, granules. 48 oz. 

by volume. Label. © 15Nov55; 

KK113900. 
Safe way to start fires; the new 

Hickory Lite Kindlers, the amazing 

concentrated kindling. Folder. 

© 28Sep55; KKII3I4.28. 

HI-JAC CORP. d.b.a. JACSTERS. SEE 
Jacsters. 

HILLCREST FARMS. 

Hillcrest, quick frozen, all white 
meat, Rock Cornish game bird; 
oven ready. Label. © Debow & 
Co. d.b.a. Hillcrest Farms; 
23Feb56 (in notice; 1955); 
KK1114.721+. 



HILLS BROS. COFFEE, INC. © 

Could your organization use some 
money? Adform I6I4.. Sheet. 
© 13Feb56; KKlllj.876. 

Could your organization use some 
money? Adform 165. Poster. 
© 13Feb56; KKLU4877. 

Hills Bros, coffee offers you 6 
Cannon terry guest towels in a 
rainbow of decorator colors. (In 
San Francisco examiner, Apr. 5 
1956, section 3, p.6) Appl. au- 
thor.- N. W. Ayer & Son, inc. 

KK?i68l3? r ° S - C ° ffee ' In °* ; 5Apr56: 
Hills Save-A-Band, a group plan for 
raising money, bonus certificate. 
50 band ... © 8Dec55; KKllljJOO. 
Hills Save-A-Band special. Sheet. 

© 8Dec55; KKH3763. 
The most colorful coffee promotion 
In years. Hills Bros. Cannon 
guest towel offer, (rn Pacific 
Coast review, Apr. 1956, p. 9) 
Appl. author: N. W. Ayer & Son, 
Inc. ©Hills Bros. Coffee, Inc. • 
lApr56; KK116812. ' 

HILTI RAPID FASTENING SYSTEMS, INC. © 
Hand driven ... Conical studs and 
pins. Hit-It with Hllti. Folder. 
Appl. author: H. Peter Rossiger. 
© 27Feb56; KKlll|46l. 

HIRAK WALKER & SONS, INC. SEE Walker 
(Hiram) & Sons, Inc. 

HIRSCH (B. F.) INC. 

Wedding ring masterpieces; bridal 
ring masterpieces. Interlocking 
sets. Folder. © B. F. Hlrsch, 
Inc. ; Arthur M. Buxbaum, vice- 
pres.; Uun56; KKH6923. 

HIRSH (S. A.) MANUFACTURING CO. © 

At last, order in the house with 
Shelv-It-All, all steel storage 
units. Streamer. Appl. author; 
Sander Allen. © l5Jun§6; KK117525. 

Evans Supermarkets, Huntington, 
West Virginia, displays and sells 
more merchandise, does a better 
job with new Showline shelving, by 
Hirsh. Sheet. Appl. author: 
Sander Allen. © lMay56; KKH6323. 

Hirsh, display equipment, acces- 
sories for better self-service 
selling. Hlrshline wire shelf 
baskets ... Sheet. Appl. au- 
thor: Sander Allen. © lMay56; 
KK116322. 

Hirsh standard steel shelving up- 
rights for economical do-it-your- 
self wall or gondola shelving. 
Folder. Appl. author: Sander 
Allen. © 19Jun56; KKH752I4.. 

Specifications sheet. Effective 
Feb. 1, 1956. Shelv-It-All. 
Appl. author: David Y. Shulman. 
© 20Jan56; KKlllj.316. 

Specifications sheet; Shelv-It-All 
made exclusively by Hirsh, all 
prices F. 0. B. Skokie, Illinois. 
Effective May 1, I956. Perfect 
for neat, organized storage ... 
Sheet. Appl. author: Sander 
Allen. © lMay56; KKII632I+. 

Specifications sheet; Shelv-It-All 
made exclusively by Hirsh, all 
prices F. 0. B. Skokie, Illinois. 
Effective May 1, 1956. Shelv-It- 
All model SVl+12. Sheet. Appl. 
author: Sander Allen. © lMay56; 
KKH6325. 

A HIT PRODUCTION. 

Hickok car crash safety belts fasten 
to frame of car. Display card. 
©Arthur B. Hayes, III t.a. Safety 
Engineering also t.a. A Hit Pro- 
duction; 20Feb56; KKHIUI4.8. 



HOAGUE-SPRAGUE CORP. © 

Buffalo Billy's for boys. B 3I4.8 AB. 

Shoe boxes. Label. © 19JanS6: 

KKII4098. 
Chase's Debs. C-37OAB. Shoe boxes. 

Label. © 1+Jun56; KKII7I+38. 
Hollywood Screen Star. H 190 AB. 

Shoe boxes. Label. © 21May56; 

KKH7038. 
Jay Walkers. JI25B. Shoe boxes. 

Label. © l4.Jun56; KK1173W*. 
Little Jay Walkers. L280B. Shoe 

boxes. Label. © l+.Jun56; 

KK11751+3. 
Pussy Pats. P258 AB. Shoe boxes. 

Label. © 29May56; KKH6976. 
Walk-N-Eze. W-I37-AB. Shoe boxes. 

Label. © l8May56; KKH6779. 

HODES-DANTEL CO., INC. 

Cash baby bond. Serial no.lj.75. 
Loan advertising. Sheet. Appl. 
author: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Service Divi- 
sion; Uun56; KK11757I+. 

Easter-gram. Loan advertising. 
Sheet. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Service Division; l6Jan56; 
KKII3687. 

Maybe you'll get a raise, but for 
money right away, see Interstate 
today. Loan advertising. Folder. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA Serv- 
ice Division; Uun56; KK117573. 

Maybe you'll marry a millionaire, 
but for money right away, see In- 
terstate today. Loan advertising. 
Folder. Appl. author: Robert M. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Service Division; Uun56; 
KK117569. 

Maybe you'll strike gold, but for 
money right away, see Local today. 
Loan advertising. Folder. Appl. 
author: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Service Di- 
vision; Uun56; KK117572. 

Maybe you'll win the &6I4., 000 
question, but for money right 
away, see Interstate today. Loan 
advertising. Folder. Appl. au- 
thor: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Service 
Division; Uun56; KK117570. 

Short of cash for summer needs? 
Ritter Finance Co., Inc. Loan 
advertising. Folder. Appl. au- 
thor: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Service 
Division; Uun56; KK117571. 

Want extra cash for extra things 
this spring? Loan advertising. 
Sheet. Appl. author: Robert M. 
Hodes. ©Hodes-Daniel Co., Inc., 
FCA Service Division; l6Jan56; 
KKII3688. 

HOLLAND (REGINALD H. ) INC. © 

Map of the world as known 900 A.D. 
Mr. Caudle, let's explore new 
worlds. Electric products. Sheet. 
© l(.Jun56; KKH7237. 

HOLLAND-RAN TOS CO., INC. © 

How to use the Koro-Flex (contour- 
ing) diaphragm. Folder. Appl. 
author: Leo Coel. © 9Mar56; 
KKIII4.789. 

HOLLY SEA FOOD CO. © 

Sea Mark. Harpooner. Label. Appl. 
author: E. H. Farley. © 26Mar56; 
KKH6276. 

HOLLYWOOD BRANDS, INC. © 

Mr. Retailer, here is a famous taste 
treat, Hollywood's Tafy Nut. 1/8 
lb. Candy. Label. f?i 27Apr56; 
KKH63OO. 



1956 



CURRENT REGISTRATIONS 



45 



HOLMAN, R. B. 

Mark Twain de luxe channel oat bait. 
Label. © Rensel Bounds Holman; 
5Mar56; KKHI4.78O. 

HOLSUM BAKERY, ARIZONA. 

1881-1956, Holsura Bakery celebrates 
75th anniversary. Arizona's first 
choice in bread. Arizona's first 
large irrigation project, the 
Roosevelt Dam. (In Arizona days 
& ways magazine, Apr. 22, 1956, 
p. 5) Appi. author: The W. E. 
Long Co. © Phoenix Holsum Bakery, 
Inc. d.b.a. Holsum Bakery, Arizona: 
22Apr56; KKH6876. 

1881-1956, Holsum Bakery celebrates 
75th anniversary. Holsum Bakery 
baking Arizona's finest bread 
since 1881. (In Arizona days & 
ways magazine, Feb. 5, 1956, p. 11) 
Appl. author: The W. E. Long Co. 
© Phoenix Holsum Bakery, Inc. 
d.b.a. Holsum Bakery, Arizona; 
5Feb56; KK 115570. 

1881-1956, Holsum Bakery celebrates 
75th anniversary. In I9OI two 
famous natives, Holsum and Aunt 
Hattie bread had been pleasing ... 
(In Arizona days & ways magazine, 
May 6, I956, p. 9) Appl. author: 
The W. E. Long Co. © Phoenix Hol- 
sum Bakery, Inc. d.b.a. Holsum 
Bakery, Arizona; 6May56; KKH727O. 

1881-1956, Holsum Bakery celebrates 
75th anniversary, c Moulder; un- 
loading widget; front of plants 
Bread. (In Arizona days & ways) 
Appl. author: The W. E. Long Co. 
© Phoenix Holsum Bakery, Inc. 
d.b.a. Holsum Bakery, Arizona; 
22Jan56; KK115727. 

1881-1956, Holsum Bakery celebrates 
75th anniversary. Phoenix hails 
first railroad. (In Arizona days 
& ways magazine, Apr. 8, 1956, 
p. 11) Appl. author: The W. E. 
Long Co. © Phoenix Holsum Bakery, 
Inc. d.b.a. Holsum Bakery, Arizona; 
8Apr56; KK116209. 

I88I-I956, Holsum Bakery celebrates 
75th anniversary. Since 1881 
Arizona's bread favorites: Holsum 
and Aunt Hattie ... (In Arizona 
days & ways magazine, Mar. 25, 
I956, p. 5) Appl. author: The 
W. E. Long Co. © Phoenix Holsum 
Eakery, Inc. d.b.a. Holsum Bakery, 
Arizona; 25Mar56; KK116208. 

Holsum Bakery celebrates 75th anni- 
versary. Congress grants Arizona 
statehood. (In Arizona days & 
ways magazine, Feb. 19, 1956, p. 11) 
Appl. author: The W. E. Long Co. 
© Phoenix Holsum Bakery, Inc. 
d.b.a. Holsum Bakery, Arizona; 
19Feb56; KK1151;75. 

HOLSUM UNIFIED BAKERS. © 

Are you a breakfast skipper? Bread. 
(In The Point Pleasant register, 
Point Pleasant, W. Vk., Feb. 16, 
1956, p.lj.) Appl. author: The 
W. E. Long Co. © l6Feb56; 
KK115255. 

For better tasting meals, serve it 
with Holsum bread. (In Tampa 
morning tribune, Feb. 2, 195^. 
P.21-A) Appl. author: The W. E. 
Long Co. © 2Feb56; KKH5U07. 

I'm no bar-b-q bum. Bread. (In The 
Free lance-star, Fredericksburg, 
Va., Mar. 8, 1956, p. 12) Appl. 
author: The W. E. Long Co. 
© 8Mar56; KK115910. 

I'm no bleater eater. Bread. (In 
The Free lance-star, Fredericks- 
burg, Va., Feb. 2, I956, p.15) 
Appl. author: The W. E. Long Co. 
© 2Feb56; KK115i|05. 



I'm no cheeseburger cheater. 

Bread. (In Tupelo daily journal, 
Tupelo, Miss., Mar. 15, I956, 
p. 11) Appl. author: The W. E. 
Long Co. © 15Mar56; KKII59O9. 

I'm no indoor Indian. Bread. (In 
The Miami herald, Mar. 29, I956, 
p.20-E) Appl. author: The W. E. 
Long Co. © 29Mar56; KKH59O7. 

I'm no lunch leaver. Bread. (In 

• The Point Pleasant register, Point 
Pleasant, W. Va., Feb. 2, I956, 
p.i|) Appl. author: The W. E. 
Long Co. © 2Feb56; KKH525U. 

I'm no salad mauler. Bread. (In 
Tampa morning tribune, Mar. 15, 
I956, p.6-B) Appl. author: The 
W. E. Long Co. © 15Mar56; 
KKH5565. 

I'm no snack snubber. Bread. 

(In Tampa morning tribune, Feb. 9, 
1956» P. 15) Appl. author: The 
W. E. Long Co. © 9Feb56; 
KKH5253. 

Is your boy a feast beast? Bread. 
(In Waterville morning sentinel, 
Mar. 8, 1956, p. 17) Appl. au- 
thor: The W. E. Long Co. 
© 8Mar56; KKH6655. 

Is your boy a holiday ham? Bread. 
(In Illinois State register, 
Springfield, 111., Mar. 27, I956, 
p.15) Appl. author: The W. E. 
Long Co. © 2?Mar56; KKH5906. 

Is your boy an outer space eater? 
Bread, (in Ft. Lauderdale daily 
news, Jan. 26, 1956, p. 3-D) 
Appl. author; The W. E. Long Co. 
© 26jan56; KK115259. 

Is your child a lunch lounger? 
Bread. (In Evening citizen, 
Laconia, N. H., Feb. 16, I956, 
p. 13) Appl. author: The W. E. 
Long Co. © l6Feb56; KKH556U. 

Is your child a supper bluffer? 
Bread. (In The Jennings daily 
news, Jennings, La., Feb. 2, 195&, 
p. 9) Appl. author: The W. E. 
Long Co. © 2Feb56; KKH526O. 

Is your girl a toast teaser? Bread. 
(In Tampa morning tribune, Feb. 23, 
1956, p. 20) Appl. author: The 
W. E. Long Co. © 23Feb56; 
KK115257. 

Is your husband a morning meany? 
Bread. ( In Tampa morning tribune, 
Feb. 16, I956, p.22-A) Appl. 
author: Tne W. E. Long Co. 
© l6Feb56; KKH5256. 

Is your husband a weight watcher? 
Bread. (In Laconia, N. H., eve- 
ning citizen, Mar. 15, 1956, p.l6) 
Appl. author: The W. E. Long Co. 
© 15Mar56; KKH5912. 

Is your son a breakfast battler? 
Bread. (In Chillicothe gazette, 
Feb. 16, I956, p. 6) Appl. au- 
thor: The W. E. Long Co. 
© l6Feb56; KKH5258. 

Is your son a dinner dawdler? 
Bread. (In Illinois State reg- 
ister, Springfield, 111., Mar. 20, 
1956, p. 20) Appl. author: The 
W. E. Long Co. © 20Mar56; 
KKH5908. 

Is your son a TV tyrant? Bread. 
(In Miami daily news, Apr. 5, 
I956, p.lOB) Appl. author: The 
W. E. Long Co. © 5Apr56; 
KK115911. 

A new Hap Holsum adventure. Holaum 
white enriched bread. Appl. au- 
thor: The W. E. Long Co. 
The Flying saucer mystery. 

© 10Jan56; KKH5038. 
Trapped in Indian country. 
© 10Jan56; KKH5O37. 



Serve it with Holsum. Fancy sand- 
wiches. Bread. Poster. Appl. 
author: The W. E. Long Co. 
© 15May56; KKH687I;. 

Serve it with Holsum. Poached egg, 
hash & juice. Bread. Poster. 
Appl. author: The W. E. Long Co. 
© 15Jan56; KKH6875. 

Serve it with Holsum. Soup & cheese 
sandwich. Bread. Poster, Appl. 
author: The W. E. Long Co. 
© 15Mar56; KKH6873. 

HOLZERLAND, GEORGE. © 

Buy with confidence the miracle in 
chemistry, Fast-Klean, the new 
e-z way non-inflammable concen- 
trate safe formula. Cleaning 
fluid. Sheet. © 21Mar56; 
KK115162. 

H0N0R0FF, DAVID t.a. RUBERTITE LABORA- 
TORIES & RUBERTITE ROOFING PRODUCTS. 
SEE Rubertite Laboratories. 

HOPP PRESS, INC. © 

Help customers to quickly find their 
needs with Hopp laminated plastic 
Locator 3. Sheet. © 3Apr56- 
KK116067. 

Now available, the new Hopp store 
Time Table. Store hours. Bulle- 
tin board. Sheet. © 3Apr56; 
KK116068. 

HORIZON WINDOW CO., INC. © 

The hand that buys the home is par- 
ticular about the windows. Rolls, 
by Horizon. (In House & home, 
Feb. 1956, p. 195) © 26Jan56; 
KK115555. 

The hand that powders the nose, 
buy3 the home. Sky-Vue, sliding 
glass doors, by Horizon. (In 
House & home, Feb. I956, p. 19^) 
© 26Jan56; KKH555I4.) 

World's largest producer of sliding 
glass doors presents, a new Hori- 
zon in windows, the Rolls, sliding 
aluminum window. (In American 
builder, Jan. 1956, p. 110) 
© 31Dec55; KKH5369. 

World '3 largest producer of sliding 
glass doors presents a new Horizon 
in windows, the Rolls sliding 
aluminum window. (In Building 
specialties & home improvement 
dealer, Jan. I956, p.170) 
© 20Dec55; KKH5552. 

World's largest producer of sliding 
glass doors presents, the Rolls, 
sliding aluminum window, a new 
Horizon in windows. (In House & 
home, Jan. 1956, p.15) © 26Dec55; 
KK115370. 

HOSPITAL SERVICE OF SOUTHERN CALI- 
FORNIA. © 

And Blue Cross helped pay the bill. 
Hospital service plan. (In Los 
Angeles examiner, Apr. 17, 1956* 
section 1, p. 18) Appl. author: 
Dan B. Miner Co. © 17Apr56; 
KK115951. 

HOT DONUT. 

The Hot Donut, delicious donuts, by 
Mister Tate Nut, kettle fresh. 
Label. © Dayton 0. Leiby d.b.a. 
Hot Donut; 8JUI5I4.; KKII6619. 

H0UDRY PROCESS CORP. © 

Houdry mineral processed kaolin 
pellets. Clay processed for 
catalyzing. Net 80 lbs. Label. 
© 8Feb56; KKH615O. 

HUDNUT, RICHARD. © 

Makes your skin look born beautiful, 
DuBarry Young Promise, polyun- 
saturate cream. Folder. 
© 21May56; KKII6926. 



46 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



HUDNUT, RICHARD. © Cont'd. 

Makes your skin look born beautiful, 
Vibrance, creme masque, by DuBarry. 
New wake-up facial for all skin 
types. Folder. © 14May56; 
KKH6927. 

HUDSON (H. D. ) MANUFACTURING CO. © 

All-purpose boom adapts to all field 
or row crops. Sheet. © 29Feb56; 
KKIII4.817. 

Arm yourself now against insects, 
weeds, blight with low-cost Hud- 
son sprayers and dusters. (In 
Flower grower, Apr. 1955» P.28) 
© lApr55; KK113U65. 

Best for applying any pesticide, 
Hudson sprayers and dusters. 
[Farm scenes; animals being spray- 
ed; man on tractor spraying; six- 
teen types] (In Progressive 
farmer, June 1956, p. 73) 
© Uun56; KKH69I5. 

Best for applying any pesticide, 
Hudson sprayers and dusters. 
[Farm scenes; cattle being sprayed, 
tractors with spray attachments, 
eight styles of sprayers] (In 
Farm journal, May 1956, P«6l) 
© lMay56; KKH69I3. 

Best for applying any pesticide, 
Hudson sprayers and dusters. (In 
Better homes & gardens, June 195&, 
p. 21+6) © Uun56; KKH727I;. 

Best for applying any pesticide 

Hudson sprayers and dusters. [Man 
spraying flowers; twelve types of 
sprayers] (In Better homes & 
gardens, May 1956, p. 355) 
© lMay56; KKII6914. 

Better built to last longer. New 
Hudson Profi-Matic hog feeders 
[and] hog waterers. Sheet. 
© 30Apr5lj.; KK113I+7U- 

A complete and profitable sprayer 
and duster department in only 3 
ft. diameter space. Sheet. 
© 30Nov5l+; KKII3U69. 

Don't break your back digging out 
weeds. Kill stray lawn weeds 
with a Hudson Weed Shooter. Sheet. 
© 30Mar94-; KK1 13467. 

The easy, economical way to feed 
turkeys, Hudson all-steel range 
feeder. N0.8OI5. Sheet. 
© 30Jul53; KKH353I. 

For the first time the magic of 

stainless steel in a hand sprayer; 
Hudson Eclipse. Pamphlet. 
© 30Apr52; KKHU816. 

How to assemble and operate your 
Hudson All-Krop boom. Farm 
machinery. 3 p. © 30Mar5l+; 
KK113526. 

Hudson Eclipse, all-stainless steel 
sprayer ... Sheet. © 3°Sep5U; 
KK113530. 

Hudson Favorite. N0.9A. Compres- 
sion sprayer. Label. £) Uun52; 
KKH3I4.7O. 

Hudson feed trucks. No. 140)4., 
no.lJOli. Sheet. © 30Mav55- 
KK11U806. ' 

Hudson invites you to go shopping 
with the Mrs. for the best buy in 
poultry equipment. © 25Aug5f(.; 
KK115106. 

Hudson no. 82 Dus-Quik. Dusters. 
Label. © 31Dec53; KKlll;808. 

Hudson Super-Mist Nebu-Lizors. 

Greatest advance in the history of 
intermittent sprayers. Sheet. 
© 30Apr5U; KKH3I4.66. 

Hudson tandem milking stall. Sheet. 
© 31Dec53; KKII3U7I. 

Hudson wash tanks. Folder. 
g) 30May55; KKllk8l2. 



Kleen-Aire, the big value in low 
cost ventilating outfits. Sheet. 
© 30May55; KKI1IJ.8II. 

The line most easily sold. Chick 
& flock feeders. Sheet. 
© 30Sep55; KKlU+815. 

The line most easily sold. Gas & 
oil brooders. Sheet. © 30SeD^- 
KK114813. J TO ' 

The line most easily sold. Hudson 
premium quality round-end stock 
tanks. Sheet. © 30Sep55; 
KKH3525. 

The line most easily sold. Infra 
red & battery brooders. Sheet. 
© 30Sep55; KKlllj8l8. 

The line most easily sold. Lektrik- 
Alr ventilation system. Sheet. 
© 30Sep55; KK113522. 

The line most easily sold. Poultry 
fountains. Sheet. © 30Sep55; 
KKIII4.8H4.. 

The line most easily sold. Power 
sprayers: Suburban; Matador; 
Defender. Sheet. © 5ON0V5I1; 
KKH3523. 

The line most easily sold. Profi- 
Matic hog feeders. Sheet. 
© 30Sep55; KK11352U. 

The line most easily sold. Spray- 
pumps: King barrel; Moro bucket 
or barrel. Sheet. © 30May5l|.; 
KK113532. 

Live outside and love it with the 
help of Hudson Suburban 10-gallon 
power sprayer. Label. 
© 30Jan5l|; KKlll|809. 

Matador power sprayers. Sheet. 
© 29Feb56; KKII48O5. 

New Hudson Easy-Lift litter car- 
riers. Barn equipment. Sheet. 
© 30A P r5U; KKH3U75. 

New Hudson lane type stall. Barn 
equipment. Sheet. © 31Dec53; 
KK113472. 

Now at -- Your best buy in hog 
equipment. Hudson Profi-Matic 
hog feeders. Folder. © 30Mar55; 
KK113527. 

Now at -- Your best buy in stock 
tanks. Folder. © 30Mar55; 
KK113528. 

Now, for fast sales at a good profit, 
packaged parts for Hudson compres- 
sion sprayers. Sheet. © 30Mar55; 
KKII3I468. 

N0.II4.O Hudson Kleen-Ezy feeder. 
Poultry equipment. Label. 
© 30Mov55; KKII6I+83. 

Shortest route to bigger profits 
from poultry equipment, Hudson 
Best Profit Plan. Folder. 
© 30Sep55; KKII3529. 

Some of the many places on your 
farm where you can increase 
profits, save time and work now 
with Hudson sprayers and dusters. 
(In Successful farming, May 195U» 
p. 27) © 25Apr5U; KKH3784. 

Suburban 10-gallon power sprayer. 
Sheet. © 29Feb56; KKII4807. 

Take another look, mister, here are 
the hottest sprayers in the busi- 
ness. New Hudson Hydra-Gun all- 
purpose sprayers. Sheet. 
© 300ct51|.; KK1 13473. 

This book of recommended values 
comes to you from John J. Jones. 
Poultry equipment. Mail folder. 
S) 30Sep55; KKH6978. 

Utility compressed air sprayers. 
Nos.30 & 15. Sheet. © 30Sep55; 
KK113521. 

Yippee, trade in old equipment on 
new Hudson Profi-Matics. Hudson 
old hog equipment round-up. (In 
Successful farming, May 195U. 
p. 123) © 25Apr5l+; KKH3785. 



Yippee, trade in old equipment on 
new Hudson Profi-Matics. Hudson 
old hog equipment round-up. 
Poster. © 31May54; KKII48IO. 

HUDSON PULP & PAPER CORP. © 

Designs that sell ... Hudson Multi- 
walls are calculated to Influence 
your customers. Bags. Die-cut 
circular. © HJun56; KK117639. 

HUGHES AIRCRAFT CO. © 

Hughes Memotron. (In Tele-Tech & 
electronic industries, Apr. 195&, 
p. 99) Appl. author: Foote, Cone 
& Belding. © Hughes Products, a 
division of Hughes Aircraft Co.; 
20Mar56; KKH58I16. 

Hughes Memotron, a new type of 

cathode ray tube. (In Tele-Tech & 
electronic industries, May I956, 
p. 98) Appl. author: Foote, Cone 
& Belding. © 20Apr56; KKH6629. 

Hughes Memotron for permanent tran- 
sients. Electron tube. (In Tele- 
Tech & electronic industries, 
Apr. I956, p. 99) Appl. author: 
Foote, Cone & Belding. © 20Mar56; 
KKH663I. 

Portrait of reliability. Hughes 
silicon junction diodes. (In 
Tele-Tech & electronic Industries, 
Apr. I956, P. 11) Appl. author: 
Foote, Cone & Belding. © Hughes 
Products, a division of Hughes 
Aircraft Co.; 20Mar56; KKII58I4.7. 

Portrait of reliability. Hughes 
silicon Junction diodes. (In 
Tele-Tech & electronic industries, 
Apr. I956, p. 11) Appl. author: 
Foote, Cone & Belding. © 20Mar56; 
KKH663O. 

HUGHES PRODUCTS, a division of HUGHES 
AIRCRAFT CO. SEE Hughes Aircraft 
Co. 

HUNT, CHARLES M., JR. © 

The Surf liner, 19' and 21' outboard 
or inboard cruisers. Built by 
Smallcraft. Folder. © 15Apr56; 
KK117202. 

HUNT FOODS, INC. © 

It's Hunt's, It's got sweet-spice 
flavor. It's Just what a cheese- 
burger needs. Tomato catsup. (In 
The American weekly, Feb. 5, 1956, 
p. 26) Appl, author: Young & 
Rubicam, Inc. © 5Feb56; KK115761. 
It's Hunt's. It's got sweet-spice 
flavor. It's Just what hamburgers 
need. Hunt' 3 tomato catsup. (In 
Life, Jan. 9, I956, p. 1(8) Appl. 
author: Young & Rubicam, Inc. 
© 5Jan56; KKlll+852. 
Oh, mamma mia, wait till you taste 
chicken cacciatora made with 
Hunt's tomato paste. (In Woman's 
day, Feb. I956, p. 76) Appl. au- 
thor: Young & Rubicam, Inc. 
© 25Jan56; KK114862. 

Oh, mamma mia, wait till you taste 
pizza made with Hunt's tomato 
paste. (In McCall's, Feb. I956, 
p. 121) Appl. author: Young & 
Rubicam, Inc. © 19Jan56; 
KK11U861. 

Quick stunts ... Fancy frank fry. 
Hunt's tomato sauce. (In McCall's, 
Feb. I956, p. 83) Appl. author: 
Young li. Rubicam, Inc. © 19Jan56; 
KKHII863. 

HURRICANE IMPORT CO. © 

Jumbo Cane, by Hurricane. Furni- 
ture. Label. © 13Nov55; 
KKH2986. 

HYDROPONIC CHEMICAL CO., INC. © 
RAPONeX, warfarin prepared, mouse 
killer bait. Net trt. 2 ozs. 
Label. © 22Mar56; KKH6925. 



1956 



CURRENT REGISTRATIONS 



47 



HYGRADE POOD PRODUCTS CORP. © 

Hot dog, now taste real Chuck-Wagon 
flavor. Hygrade's all beef frank- 
furters. (In Chicago daily trib- 
une, Apr. 2k, 1956, pt.2, p. 9-10) 
Appl. author: W. B. Doner & Co. 
© 22)Apr56; KK116066. 

HYPER -HUMUS CO. © 

Put millions of tiny gardeners to 
work in your soil. Reed & sedge 
peat. (In The Philadelphia in- 
quirer. Mar. 11, 1956) Appl. au- 
thor; Samuel P. Wetherill. 
© llMar56; KK115121. 



ICE CREAM NOVELTIES DIVISION, FRUIT 
PRODUCTS CORP. SEE Fruit Products 
Corp. 

ICY-ADE PRODUCTS CO. 

Icy-Malt. Chocolate flavored. Name 
encased in ice cubes. 1 ounce net 
weight. Powdered concentrates for 
soft drinks. Label. ©William 
R. Hattem, Mary F. Hattem, A. R. 
McClanahan d.b.a. Icy-Ade Prod- 
ucts Co.; 2May56; KK116302. 

IDEAL PRODUCTS, INC. © 

Dog. Sportswear. Label. Appl. 
author: Buffalo Woven Label Works, 
Inc. © 3Jan56; KIO.i5lf.03. 

Fish. Sportswear. Label. Appl. 
author: Buffalo Woven Label Works, 
Inc. © 3Jan56; KK115l;02. 

Fish and hook. Sportswear. Label. 
Appl. author: Buffalo Woven Label 
Works, Inc. © 3Jan56; KKH5I4.0I4.. 

IHRIE, ROSS R. & WILLIAM NEAL C0N0LEY 
d.b.a. JUG METER CO. SEE Jug Meter 
Co. 

IMPERIAL REFINERIES CORP. © 

Lunk sez: Here's the place to buy 
.22 caliber shorts and .22 caliber 
long rifle ammunition. Display 
card. © 6Feb56; KK1150914.. 

INDUSTRIAL & DOMESTIC SILICONE 

DISTRIBUTOR. © 

Glasticote-l8 compound, a nonflam- 
mable liquid for cleaning, polish- 
ing and protecting plastic and 
glass surfaces. Label. Appl. 
author: Robert Henry Killlon. 
© 8May52; KKII5O97. 

INDUSTRIAL INSTRUMENTS, INC. © 

Electrolytic conductivity equipment, 
for the measurement and control of 
solution concentration. Catalog 
no. 22. 15 p. Appl. author: John 
H. Williamson. © 30Nov55; 
KKII33H. 

INDUSTRIAL LITHO. CO., INC. 
Streamliner socks, guaranteed 
America's best work sock. SEE 
Feldan Bros., Inc. 

INDUSTRIAL SOAP DEPT., ARMOUR & CO. 
SEE Armour & Co. 

INN MAID PRODUCTS, INC. © 

Inn Maid. Noodle product. Label. 

© l5Feb56; KK115367. 
Stage Coach brand pure egg noodles. 

12 ozs. net. Label. © 15Dec55; 

KKII368O. 

INSUL-MASTIC CORP. OF AMERICA. © 
Insul-Mastic protective coatings. 
7 p. © 22Nov55; KKII6II5. 

INSUROMEDIC LIFE INSURANCE CO. © 
New, Texas style Double Duty 21 

security, savings. Sheet. Appl. 
author: Pioneer Fisher. © 7Feb56; 
KK1114.905. 



INTERNATIONAL BIOTICAL CORP. © 
Pimples? Blackheads? Acne? 

Doctors show how you can grow a 
fresh, new skin. E. H. S. skin 
treatment. (In Daily news, New 
York, Feb. 20, I956, p.21C) 
© 20Peb56; KKlllj.686. 

Why doctors often recommend infra- 
red heat for help in the temporary 
palliative relief of certain minor 
aches and pains ... Folder. 
© 10ct5l4.; KKlll+919. 

INTERNATIONAL BUSINESS MACHINES 

CORP. © 

Can IBM electronics profit your 
company? Data processing. (In 
Management methods, Feb. 195&, 
p. 13) Appl. author: Benton & 
Bowles, Inc. © 5Feb56; KKH7OI5. 

For the most eye-catching letters 
in the world. Electric type- 
writers. (In Business week, 
Nov. 12, I955, p. 61) Appl. au- 
thor: Benton & Bowles, Inc. 
© HNov55; KKII7OH. 

IBM leadership in action: Panel of 
decision makers. IBM data pro- 
cessing. (In U. S. news & world 
report, July 22, 1955, p.67) 
Appl. author; Benton & Bowles, 
Inc. © I8jul55; KKllij.166. 

IBM leadership in action: Parade 
with a purpose. IBM data proc- 
essing. (In U. S. news & world 
report, Sept. 9, 1955, p.107) 
Appl. author: Benton & Bowles, 
Inc. © 5Sep55; KKHI4.I65. 

IBM progress report for business. 
IBM data processing*, (In Business 
machines, Jan. 6, 195 6, general 
section, p. 12) Appl. author: 
Benton & Bowles, Inc. © 27Dec55; 
KKII7OO9. 

No, the IBM electric can't answer 
the phone, but it will do more 
than any other typewriter ... 
(In Nation's business, Jan. 195&, 
p. if. of cover) Appl. author: Ben- 
ton & Bowles, Inc. © 2ijDec55; 
KK117012. 

Now you can cut operating costs 
automatically. New IBM central 
control system. (In Business 
week, Aug. 13, 1955, P.H9) 
Appl. author: Benton & Bowles, 
Inc. © 12Aug55; KKllUl61+. 

Stop watch accuracy on job cost 
records. Time recording equip- 
ment. Folder. Appl. author: 
International Business Machines 
Corp., as employer for hire of 
William F. Schilling. © 10Feb5^ 
(in notice: 1953); KKH36I44.. 

There's a world of difference be- 
tween letters. Electric type- 
writers. (In Fortune, Apr. 1956, 
p. 97) Appl. author: Benton & 
Bowles, Inc. © 27Mar56; KKH7016. 

To the business executive who wants 
the soundest investment for his 
office. Electric typewriters. 
(In Fortune, Feb. I956, p. 18) 
Appl. author: Benton & Bowles, 
Inc. © 31Jan56; KKII7OI3. 

Two IBM high speed printers, 719 and 
73O, 1000 lines a minute. Folder. 
© 15Dec55; KKlllj.653. 

What's the right way to bring the 
benefits of electronics to your 
business? IBM data processing. 
(In Business machines, Feb. 17, 
1956, general section, p. 12) 
Appl. author: Benton & Bowles, 
Inc. © 10Feb56; KK117010. 

Your top management wants data 

processing information, here's how 
you can help. (In American busi- 
ness, Jan. 1956, p. 37) Appl. 
author: Benton & Bowles, Inc. 
© 3Jan56; KKirfOlif.. 



INTERNATIONAL DIAMOND GUILD. © 
Certificate for Diamond Guild 
dividend stamps. Folder. 
© 5Apr56; KKH6103. 

INTERNATIONAL ELECTRIC CO. © 

Ask for free trial offer, new In- 
ternational 375 battery fencer. 
Display card. Appl. author: 
Lloyd Wilbur Byrnes. © 27Dec55; 
KKIII182I4.. 

The electric fencer weeds won't 
short. Fence-O-Matic. Sheet. 
Appl. author: Lloyd Wilbur Byrnes. 
© 3Feb56; KKlli+720. 

Goes up fast, costs way less, holds 
livestock for sure, International 
Fence-0-Matic, electric fencing. 
Appl. author: Lloyd Wilbur Byrnes. 
© 3May56; KKH6522. 

Kills weeds, stops fence shorts. 
International Weed chopper elec- 
tric fencer. Streamer. Appl. 
author: Lloyd Wilbur Byrnes. 
© 29Dec55; KKH3923. 

New Fence-O-Matic, the improved In- 
ternational Weed Chopper, electric 
fencer. Display card. Appl. au- 
thor: Lloyd Wilbur Byrnes. 
© 27Dec55; KKIII4.825. 

New International Fence-0-Matic. 
International economy hi-llne and 
battery models. Electric fencers. 
Catalog sheet. Appl. author: 
Lloyd Wilbur Byrnes. © 31Jan56; 
KKlllj.lli.6. 

New, triple action, stock stopper. 
International Fence-O-Matic. 
Mail folder. Appl. author: Lloyd 
Wilbur Byrnes. © 21Dec55; 
KK113920. 

Now, electric fencing that weeds 

won't short. Fence-0-Matic. 

Appl. author: Lloyd Wilbur Byrnes. 

© 5Apr56; KKH6038. 
Save money here. One stop electric 

fence service. Mail folder. 

Appl. author: Lloyd Wilbur Byrnes. 

© 21Dec55; KK113921. 
The sure stop to control your stock. 

Hi-Line models. International 

electric fencers. Display card. 

Appl. author: Lloyd Wilburn 

Byrnes. © 22Dec55; KK113922. 
The sure stop to control your stock. 

International electric fencers. 

Folder. Appl. author: Lloyd 

Wilbur Byrnes. © 20Dec55; 

KKH3919. 

INTERNATIONAL ENTERPRISES. 

A gift you really need. (Tel-0-Ads) 
Stickers for telephone. Sample 
mailer. © Theodore B. Jensen 
d.b.a. International Enterprises; 
10May56; KK117306. 

Greatest advertising idea in his- 
tory. Tel-0-Ads carry urgent 
emergency phone numbers and your 
name where it can always be seen. 
Printed stickers for telephones. 
Folder. © Theodore B. Jensen 
d.b.a. International Enterprises; 
10May56; KKH6933. 

INTERNATIONAL LATEX CORP. © 

All new Playtex Magic Controller 
with new magic fingers holds you 
in beautifully, in wonderful com- 
fort. (New Magic Controller 
stuffer, P1137) Sheet. © 8Dec55; 
KK113301. 
Announcing the Playtex Party Pants 
festival for extra pre-summer 
volume. (Playtex Party Pants 
presentation sheet I-9OO-5282) 
Baby pants. © 19Mar56; KKH66I4.5. 

Buyers, merchandise managers, wow, 
Playtex goes into high-style Top- 
per Set business. Baby clothes. 
(In Infants' & children's review. 



48 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



INTERNATIONAL LATEX CORP. © Cont'd. 
May I956, p. 32) Appl. author: 
Roach, Yates & Hattoon, Inc. 
© 10May56; KKII6739. 
Cleansers, bleaches, detergents 
damage hands. Playtex Living 
gloves. (In Sunday news, N. Y. , 
Feb. 12, 1956, coloroto magazine 
section, p. 2) Appl. author: 
Reach, Yates & Mattoon, Inc. 
© 12Peb56; KKllla56. 
Enjoy heavenly comfort, all day 
long, for every summer activity. 
(Playtex Living bra ad no. 102) 
Sheet. © l^ay56; KK117588. 

Enjoy heavenly comfort all day long 
for every summer activity. (Play- 
tex Living bra ad no.BR99) Sheet. 
© l|May56; KK117598. 
Famous Playtex figure consultant, 
Miss Betty Keller, now In our 
corset department solves all your 
figure problems free. 7-9OO-653O. 
Counter card. © 15Feb56; 
KKII526I4.. 

For a colorful, comfortable Christ- 
mas, Playtex Happy pants. (In 
Life, Dec. 6, I95U, p. 5) Appl. 
author: Reach, Yates & Mattoon, 
Inc. © 6Deo5l|.; KKII5226. 

For an eye-stopping figure with 
heavenly comfort in slacks, swim- 
suits, shorts, all sportswear, 
Playtex Living panty briefs. Ad 
no.7-U-6l4.7U-. Sheet. © 1+Apr56; 
KK116288. 

For the first time available to 
hardware stores, Playtex Hand 
Saver gloves, America's number 1 
economy glove. 3-5-527I. Sheet. 
© 20Feb56; KKII5266. 

For the first time available to 
hardware stores, Playtex Living 
gloves, America's top-selling 
household glove. 3 - 5"5272. 
Sheet. © 20Feb56; KKII5265. 

From detergents, cleansers, bleaches, 
lovelier hands in 9 days. Playtex 
(Living glove acetate streamer, 
299-051) © 3Jan56; Kr mip pg, 

Heavenly comfort, all day long, for 
every activity. (Playtex Living 
bra ad no.BR106) Sheet. 
© kM&y^b; KK117589. 

How to set up your Playtex counter 
merchandiser, no. 7- (Instruction 
sheet, 199-362) Baby pants. 
© 17Jan56; KKIII4.128. 

How to set up your Playtex Dress-Eez 
counter display, nos. I4.66O & 3682. 
(Instruction sheet, 112-361) 
Baby pants. © HJan56; KKIII4.I32. 

How to set up your Playtex gondola, 
merchandiser, no. 8. (Instruction 
sheet, 199-361) Baby pants. 
© 17Jan56; KKllljJ.30. 

How to set up your Playtex silk 
counter merchandiser, no.3681;. 
(Instruction sheet, II3-36I) 
Baby pants. © HJan56; KK11U131. 

How to set up your 3 dozen Playtex 
Living glove display no. 3685. 
(Instruction sheet, 299-361) 
© HJan56; KKIII4.I29. 

I just adore a cool, cool man. 
Playtex waterproofed silk panty. 
(In The New York times magazine, 
Feb. 26, 1956, p. 2) Appl. au- 
thor: Reach, Yates & Mattoon, 
Inc. © 26Feb56; KKIIL4792. 

Instruction for assembly of Dryper 
floor self-serv no. 3686. Dryper 
pads & panties. Sheet. © l\Ma.j56; 
KK117600. 

— introduces the new girdles with 
less weight and more hold-in power 
than you've ever dreamed possible. 
New Playtex Living girdles. 



(Living lightweight and de luxe 
girdle ad no.7-3-61±72) Sheet. 
© 17Feb56; KKI1I4.136. 

Introducing another Fabricon miracle, 
Playtex Living girdle, de luxe 
lightweight. (Living lightweight 
de luxe girdle insert, 7-3-655O) 
© ll;Feb56; KKHJ4.I27. 

Introducing the new nursery star, 
Playtex Twinkle Partv Pants. 
(Twinkle Party Pants) Sheet. 
© 1+Mar56; KK117585. 
Introducing the newest Playtex 
Living girdle made of split-re- 
sistant Fabricon de luxe light- 
weight. (Foy card 7-3-653O) 
© lI;Feb56; KKIII4.I37. 
It's here, the strapless bra that 
stays up all day long In heavenly 
comfort. (New Playtex Living 
strapless bra ad no.BR109) Sheet. 
© UMay56; KK117590. 
It's here, the strapless bra that 
stays up all day long in heavenly 
comfort. (Playtex Living strap- 
less bra ad no.BR112) Sheet. 
© l|May56; KKII7591. 
It's time for Playtex panty briefs. 
Girl in locker room. 7-IJ.-6510. 
Card. © 20Apr56; KK117597. 
It's time for Playtex panty briefs. 
Girl in locker room. 7-1J.-6531. 
Streamer. © 20Apr56; KK117602. 
Less weight and more hold In power 
than you've ever dreamed possible. 
™i 7 £? "sht-welght girdle. 

iSSfgs. Card * @20Feb * 6 ; 

May white sale, Playtex Heart-Rest 
pillows. A bargain at regular 
prices, they're a must at special 
white sale prices. Ad no.l4.-6- 
6I4.70. Sheet. © 23Apr56; 
KK117595. 

More freedom, Playtex light-weight 
girdle made of new, figure-slim- 
ming Fabricon, cool, downy-soft 
cotton and latex, split-resistant. 
Label. © lAug55; KK117583. 

The naked truth about the girl next 
door. Playtex girdles. (In The 
American weekly, Nov. 6, 1955> 
P.I4.) Appl. author: Poote, Cone 
& Beldlng. © 6Nov55; KKH63UU. 

New Playtex disposable Dryper pads 
and panties, for home and travel, 
medicated to stop baby's diaper 
rash. Display card 1-8-6510. 
© l^ay56; KK117586. 

The new, softer, stronger disposable 
diapers. (Playtex Dryper pad & 
panty mat no.l-8-6l4.70) Baby on 
train. Sheet. © 26>Apr56; 
KK117592. 

Now, the new girdles with less 
weight and more hold-in power 
than you've ever dreamed possible. 
New Playtex Living girdles: regu- 
lar lightweight; de luxe light- 
weight. 7-3-6532. Streamer. 
© 9Mar56; KKII5269. 
One zip and you're a size smaller, 
instantly. (New Playtex Magic Con- 
troller ad no.7-7-6U7D Girdle. 
Sheet. © 19Apr56; KK117596. 

One zip and you're a size smaller, 
instantly. (Playtex Magic Con- 
troller ad no.7-7-6l4.73) Girdle. 
Sheet. © 19Apr56; KK11759U. 

Party pretty. Playtex Party Pants: 
Twinkle; tailored ... Ad no. 
l-900-6[).77. Sheet. © 9Apr56; 
KKH6287. 

Party-pretty fashions in nylon. 
Playtex Party Pants: Twinkle & 
tailored. (In Coloroto magazine 
(New York Sunday news), May 13, 
1956, p. 16) Appl. author: Reach, 
Yates & Mattoon, Inc. © 13May^6; 
KKII6608. 



Playtex bras glorify every figure. 
Playtex High Style bra; Playtex 
Living bandeau; Playtex Living 
long line. Ad no.8-9OO-6l4.77. 
Sheet. © 12Apr56; KKH629O. 

Playtex Dress-Eez stay soft. Baby 
pants. (In New York Sunday news, 
Feb. 19, 1956, p. 46) Appl. au- 
thor: Reach, Yates & Mattoon, Inc. 
© 19Feb56; KKIII4I4.OO. 

Playtex Dress-Eez, waterproof baby 
pants. These are the pants that 
stay soft. (In The American 
weekly, Apr. 15, I956, p. 21+) 
Appl. author: Reach, Yates & Mat- 
toon, Inc. © 15Apr56; KKII5899. 

Playtex Dryper pads and panty; gift 
package. No. £(.533. Small size. 
Label. © 26Apr56; KK117584. 

Playtex Introduces the amazing new 
girdle material, figure-slimming 
Fabricon. Sensational new Playtex 
light-weight girdle ... (In 
Family weekly magazine, Sept. 11, 
1 955» P-12) Appl. author: Foote, 
Cone & Beldlng. © llSep55; 
KK11631+6. 

Playtex Introduces the amazing new 
girdle material, figure-slimming 
Fabricon. Sensational new Playtex 
light-weight girdle ... (In Sun- 
day news, New York, Sept. 11, 
1955. P«38) Appl. author: Foote, 
Cone & Beldlng. © HSep55; 
KKH63U3. 

Playtex is offering this tremendous 
get acquainted saving on their 
High Style bra ... (Playtex High 
Style bra mat ad I4.0l4.-i25) Sheet. 
© 29Dec55 (In notice: 1956); 
KKlll|123. 

Playtex Living bra. New long-line 
model with exclusive magic mid- 
riff. Style 261 & 262. Label. 
© 21Nov55; KK117582. 

Playtex Living girdle ... de luxe 
lightweight, boneless non-roll 
waist, split resistant ... Label. 
© 3Mar56 (In notice: 1955); 
KK117579. 

Playtex puts motion in promotion. 
(Sale envelope 14.-507-5280) Pil- 
lows. © 26Apr56; KK117599. 
Playtex silk waterproofed panty. No. 
I1.0I4.. Large. Label. © 27Jan56 
(in notice: 1955); KK117580. 
Playtex tailored Party Pants, nylon 
snap panty for boys and girls. 
N0.I4.75. Extra-large. Label. 
© 17Mar56 (in notice; 1955); 
KK117581. 
Playtex, the name mothers trust for 
baby's comfort. (Gondola display 
(infants wear) top sign, 199-221) 
© 23Jan56; KKIII4.I26. 
Playtex Tiny Deb Party Pants. A be- 
ruffled confection of nylon mar- 
quisette, delicately patterned. 
N0.l4.7i. Label. © U*pr56 (in 
notice: 1955); KKH6286. 
Playtex took the $2,500,000 house- 
hold glove market and built it 
into a $7,500,000 gold mine for 
you. (Playtex house and garden 
glove folder 3-i|-5280) © 9Apr56; 
KKII66I4J4.. 
Playtex Twinkle Party Pants. Ex- 
quisite nylon marquisette ... 
Pink stars on white; white stars 
on white. Label. £) 22Aug55; 
KK113300. 
Playtex Twinkle Party Pants, cutest 
nursery fashion, adorable gift for 
baby. Cellophane streamer 1-15- 
653. © 26Apr56; KK117601. 
Playtex waterproof Dress-Eez, pull- 
on panty. Soft, pliable, water- 
proof vinyl ... W0.I4.85. Medium. 
Label. © 27Jan56 (in notice: 
1955); KK117603. 



1956 



CURRENT REGISTRATIONS 



49 



Positive protection for all heavy 
duty household and garden tasks, 
new double-duty Playtex house and 
garden gloves. (Playtex house and 
garden glove card 3-4-6510) 
© 26Apr56; KK117587. 

Sale discontinued styles Playtex 

waterproof latex baby pants. (Baby 
pants sale streamer, lll|-221) 
© 2JDec55 (in notice: 1956); 
KKlllj.121. 

Sale Feb. 26 - March 17, Playtex 
High Style bra, the bra with the 
Nylon Y for young divide. (Play- 
tex High Style bra sale streamer, 
lj.01j.-062) © 29Dec55 (in notice: 
1956); KKHI4I22. 

Sale, February 26 to March 17, Play- 
tex High Style bra. (Playtex 
High Style bra display sale T) 
Card l4.ol4.-Ola. © l|Jan56; KKIII4387. 

Sale, last 5 days. (Playtex High 
Style bra mat ad I4OI4-I26) Sheet. 
© 29DecS5 (in notice: I956); 
KKIII4I24. 

Says — , this year the fashion line 
is the long line and Playtex has 
the perfect bra and girdle for it. 
(Long line Living bra & Magic Con- 
troller girdle ad no.7"900-6l470) 
Sheet. © 10Feb56; KKllla35- 

Sittin' on a cloud in my new Playtex 
Powder Puff pants. (In New York 
Sunday news, Jan. 22, I956, P.I46) 
Appl. author: Reach, Yates & Mat- 
toon, Inc. © 22Jan56; KKH5682. 

Spring fashions for the very young 
in heart. Playtex baby pants. 
(In True story, Apr. I956, p. 20) 
Appl. author: Reach, Yates & Mat- 
toon, Inc. © 10Apr56; KKHI4873. 

Suddenly, you're glamorous. Dancing 
scene. Playtex Living bra. (In 
Glamour, Jan. I956, P.13) Appl. 
author: Foote, Cone & Belding. 
© 22Dec55; KKII6657. 

Suddenly, you're glamorous. Playtex 
Living bra makes you free, lithe 
and beautiful with heavenly com- 
fort. (Living bra I4 color eye- 
beam counter card, Plll|5) 
© 30Nov55; KK113302. 

Tells the naked truth about the 
girl in the locker room. Playtex 
panty briefs. Ad no.7-l|-6l470. 
Sheet. © 12Apr56; KK116289. 

This is living. Couple in evening 
clothes. Playtex Living bra. (In 
The New York times magazine, 
Oct. 9, 1955, section 6, p. 2) 
Appl. author: Foote, Cone & Beld- 
ing. © 90ct55; KKII63I4.O. 

This is Living bra; Playtex Living 
bra. Girl & boy in evening 
clothes; B & W. (In Good house- 
keeping, Nov. 1955, p. 23) Appl. 
author: Foote, Cone & Belding. 
©200ct55; KKII6I4.99. 

We feature Playtex girdles and bras 
as seen on TV. (Streamer 7-9- 
653O) [Three models in ballet 
poses] © 9Apr56; KKII628I4. 

When you're doing your Easter shop- 
ping, remember baby is a fashion 
bunny, too. Playtex. (Twinkle 
party Pants mat ad, 113-112) 
© 5Jan56; KKllia33. 

Why a Playtex consultant? 7-9OO- 
528O. Girdles. Sheet. 
© 15Feb56; KKH5267. 

Wow, mom, these are the greatest. 
(Playtex Dryper pad & panty mat 
no.l-8-6l4.73) Sheet. © 26Apr56; 
KK117593. 

You're free, lithe and glamorous 
with heavenly comfort in your 
Playtex Living bra. Playtex 
Living bandeau; Playtex Living 
long-line. Ad no. 8-900-61470. 
Sheet. © l6Feb56; KKII5268. 



INTERNATIONAL NICKEL CO., INC. © 
How Inco keeps its ear to the 
ground from the air. (In Time, 
May 7, 1956, p. 97) © 3May56; 
KKII76I4.2. 

Now, Inco saves iron in nickel ore 
from the slag heap, also recovers 
nickel. (In Forbes, June 15, 
1956, p. H|) © 12Jun56; 
KKII76I43. 

Tough enough for Arctic pack ice, 
ship propellers with Inco nickel 
in them. (In Dun's review & 
modern industry Jan. 1956, p.60) 
© 10Jan56; KKlli4798. 

INTERNATIONAL PAPER CO. © 

Benjamin Franklin assisted in 
financing many paper mills. A 
paper mill in Franklin's day. 
May I956. Calendar. © l6Apr56; 
KKH6IO8. 

Benjamin Franklin, printer. Feb. 
I956. Calendar. © 19Jan56; 
KK113397. 

Benjamin Franklin, 1706-1956, 

printer, publisher ... but first 
and last a printer. Jan. 1956. 
Calendar. © li|Dec55 (in notice; 
1956); KK112981|. 

Benjamin Franklin, the printer, also 
one of the first paper merchants. 
Apr. 1956. Calendar. © 15Mar56; 
KK11531+2. 

The Colonies' most influential 
publication. Mar. 1956. Calen- 
dar. © l5Feb56; KK1U|276. 

Franklin's interest In papermaking 
worldwide. Franklin addressing 
the American Philosophical Society. 
July 1956. Calendar. © 15Jun56; 
KK117i|15. 

A humorous poem attributed to 

Franklin comparing the different 
kinds of paper to people. Frank- 
lin writing at the chair he in- 
vented. June 1956. Calendar. 
© 15May56; KKH6582. 

IRON LUNG VENTILATOR CO. 

AlumaLung, aluminum roof exhausters. 
Form no. 52. Folder. Appl. au- 
thor: Benton G. L. Dodge. © James 
B. Shaver d.b.a. Iron Lung Venti- 
lator Co.; 9Apr56; KKH5638. 

Forced-air cools hot strip faster. 
Turbulo strip metal air cooling 
tunnel. Form no. 53* Sheet. 
Appl. author: Frank U. Hill. 
© James B. Shaver d.b.a. Iron 
Lung Ventilator Co.; 26Mar56; 
KKH5637. 

IR0NRITE, INC. © 

Penny Ironrite says: I will do all 
your ironing for just $2.00 a 
week. Ironing machines. Sheet. 
© lMar56; KKII5525. 
Penny Ironrite says: Let me come 
and work for you. Your ironing 
is the job I'll do. Ironing 
machines. Sheet. © lMar^b; 
KKII5526. 

ISODINE PHARMACAL CORP. © 

Announcing the most sensational 
proprietary of the decade. Iso- 
dine, the new benign form of 
iodine. Antiseptic. Folder. 
© 19Mar56; KKH629I. 

Isodine antiseptic; data sheet. 
© 19Mar56; KKH6285. 

IVANO, INC. © 

$1.50 value, stainless slicer- 
server only 50^ with an Ivalon 
sponge purchase. (In Better 
living, Sept. 1953, P.72) 
© lSep55; KKH7077. 



J 



JACK & HEINTZ, INC. © 

114,000 J & H generators In APU 

field service. (In Aviation week, 
Apr. 23, I956, p. I6O-I6I) Appl. 
author: Edward J. Martin. 
© 23Apr56; KKH67I48. 

New A-C power transformer. (In 
Aviation week, Feb. 27, I956, 
p. 66) Appl. author: Edward J. 
Martin. © 2l+Feb56; KK115577. 

1, 2, 3, I4., 5, 6, 7, 8 Jack & Heintz 
generators paralleled in unique 
D-C system. (In Aviation week, 
Feb. 27, 1956, p. 63) Appl. au- 
thor: Edward J. Martin. © 2l|Feb56; 
KKII5576. 

JACK'S PRODUCTS. 

Shell fortune, fun for young and 
old. Novelty. Label. © Jack's 
Products, solely owned by Jack 
C. Hanshaw; 29May56; KK117218. 

JAC0BS0N (F. ) & SONS, INC. © 

I'll string along with the man who 
wears Jayson shirts, sportwear, 
pajamas because they fit to per- 
fection. (In Look, May 31, 1955, 
p. 70) Appl. author: Alfred J. 
Silberstein, Bert Goldsmith, Inc. 
© Jayson Shirts, Inc., solely 
owned by F. Jacobson & Sons, Inc.; 
31May55; KKH5L4O6. 
I've got my eye on the man who 
wears Jayson shirts, sportwear, 
pajamas because they fit to per- 
fection. (In Esquire's apparel 
arts, Jan. 195i|, p. 12-13) Appl. 
author: A. J. Silberstein-Bert 
Goldsmith, Inc. © lJan51|; 
KK113011|. 
I've no secrets from the man who 
wears Jayson shirts, sportwear, 
pajamas because they fit to per- 
fection. (In Life) Appl. au- 
thor; A. J. Silberstein-Bert 
Goldsmith, Inc. © 6Dec51|; 
KK111|366. 

JACSTERS. 

Jacsters. Coasters for drinking 
glasses. Label. Appl. author: 
Elmo Thompson. © Hi-Jac Corp. 
d.b.a. Jacsters; 5Feb56; KKH5I92. 

JAMISON, BLANCHE S. © 

Your piano teacher, a recorded 

course for beginners at the piano. 
Label. © l6Sep55; KKH3939. 

JANET DAVID MIAMI. SEE David (Janet) 
Miami. 

JAYSON SHIRTS, INC. SEE Jacobson (F.) 
& Sons, Inc. 

JENSEN, THEODORE B. d.b.a. INTER- 
NATIONAL ENTERPRISES. SEE Interna- 
tional Enterprises. 

JENTZEN, GEORGE HENRY. © 

Jentzen electronic talking unit. 
Artist: Toni Farrell. Sheet. 
© 23Apr56; KKH7035. 

JEPPS0N (CARL) CO. © 

Tie one on, pa's Day, June 17th, 
with Jeppson. Liquor. Streamer. 
Appl. author; George Brode. 
© 6Apr56; KKH6639. 

JET-T, ROY d.b.a. JETT'S DRUG CO. 
SEE Jett's Drug Co. 

JETT'S DRUG CO. 

Nu Buff powder relieves symptomatic 
acid. Wt. lA lb. Label. 
©Roy Jett d.b.a. Jett's Drug Co.; 
8Nov55; KKH650I4. 

J0FFE (J. A.) & CO. © 

Paddle Pop Christmas novelties. 

Confectionery decorations. Sheet. 
Appl. author: Julian A. Joffe. 
© 19Jun56; KK11751|7. 



50 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



JOFFE (J. A. ) & CO. © Cont'd, 
paddle pop Hallowe'en novelties. 

Confectionery decorations. Sheet. 

Appl. author; Julian A. Joffe. 

© lMay56; KK116305. 
Sugar decorated rabbit heads, paddle 

pops. Confectionery decorations & 

icings. Sheet. © l5Jan56; 

KK113373. 

JOFFE, JULIAN A. © 

Easter egg decorating. Folder. 
© 3Jan56; KK113372. 

JOHNES, C. KENNETH, JOHN E. C. STROUD 
& WILLIAM L. ASHBY forming the 
partnership LUBRICATION ENGINEERING 
CO. SEE Lubrication Engineering Co. 

JOHNSON, DUANE W. © 

Color plus color. Color combination 
sample; tints for color printing. 
Sheet. © 23Feb<j6; KK114318. 

JOHNSON, EARL B. © 

The original Johnson Cup, automatic 
poultry fountains, the Jet Flo 
waterer. Folder. £) 23Jan56; 
KKII5I4.8I. 

JOHNSON, J. KIRTEL & RAYMOND L. 
MACHULDA forming the partnership 
JOHN SON -MACHULDA. SEE Johns on - 
Machulda. 

JOHNSON (J. W. ) CO. © 

Robin Hood. Play tents. Label. 
© 10Dec55; KK1139U3. 

JOHNSON (S. C. ) & SON, INC. © 

From Johnson's wax, super Hard Gloss 
Glo-Coat lets you have the new 
floor look ... The new floor look 
is the scuff-free look. (In Life, 
Jan. 23, I956, P.1+2-U3) Appl. 
author: Needham, Louis & Brorby, 
Inc. © 19Jan56; KKll^OlO. 

JOHNSON (SAM) & SON'S FISHERIES, 
INC. © 

New prices, 1956 mid-winter fishing. 
Vail folder. © 2^Jan56; KKII36H. 

JOHNSON tc JOHNSON, CHICAGO. 

There is no substitute for quality. 
Rapid-Flo filter diBks. (In Jour- 
nal of dairy science, Mar. 1956, 
p. 11) Appl. author; Wesley Aves 
& Associates, Inc. © Johnson & 
Johnson, Filter Products Division: 
20Mar56; KK116867. 

There is no substitute for quality, 
for a more prosperous dairy indus- 
try. Rapid-Flo filter disks. (In 
Journal of dairy science, May 
3-956, P- ID Appl. author: Wesley 
Aves k Associates, Inc. © Johnson 
& Johnson, Filter Products Divi- 
sion; 20May56; KKH6887. 

There is no substitute for quality, 
If you want to make money from 
milk. cCowboy caricature holding 
glass of milka Rapid-Flo filter 
disks. (In The Kentucky farmer, 
June 1956, p. 23) Appl. author: 
Wesley Aves & Associates, Inc. 
© Johnson & Johnson, Filter Prod- 
ucts Division; Uun56; KK117021. 

There is no substitute for quality, 
if you want to make money from 
milk. Rapid-Flo filter disks. 
(In Nebraska farmer, Apr. 21, 
1956, p. 20) Appl. author: Wesley 
Aves & Associates, Inc. © Johnson 
& Johnson, Filter Products Divi- 
sion; 21Apr56; KKII6556. 

There is no substitute for quality, 
if you want to make money from 
milk. Rapid-Flo filter disks. 
(In Successful fanning, June 1956, 
p. 86) Appl. author: Wesley Aves 
& Associates, Inc. © Johnson & 
Johnson, Filter Products Division; 
Uun56; KKH6918. 



JOHNSON & JOHNSON, NEW BRUNSWICK, N. J. 

Controlled Tension tape reduces 
taping time. Red Cross adhesive 
tape, (in Scholastic coach, Feb. 
1956, p. 35) Appl. author: Cum- 
mins Associates, Inc. © Johnson 
& Johnson; lFeb56j KKllij.063. 

K-Y, the surgical lubricant, hermet- 
ically sealed to guarantee steril- 
ity. (In The Journal of urology, 
June 1956, p. 35) Appl. author: 
Cummins Associates, Inc. © John- 
son & Johnson; Uun56; KK117609. 

New Band-Aid butterfly closures, a 
surface closure for small wounds. 
(In R.N., June 1956, p. 2) Appl. 
author; Cummins Associates, Inc. 
© Johnson & Johnson; Uun56: 
KK117024. 

Pre-Wrap combine pads. Adopt the 
complete line of Pre-Wrap dress- 
ings. (In Hospital management, 
June 1956, p. 69-70) Appl. au- 
thor: Cummins Associates, Inc. 
© Johnson & Johnson; Uun56; 
KK116969. 

The revolutionary new Kling conform 
bandage, (in Hospital progress, 
Nov. 1955, P. 38-39) Appl. author: 
George MacFail. © Johnson & John- 
son; lNov55; KK112982. 

JOHNSON-MACHULDA. 

Skim. Game. Label. © Johnson- 
Machulda, a partnership of J. Kir- 
tel Johnson & Raymond L. Machulda; 
19Apr56; KKH689I4.. 

JONES, MRS. ARMYE d.b.a. JONES PRO- 
CESSING CO. SEE Jones Processing Co. 

JONES PROCESSING CO. 

Watermelon syrup. One pint net wt. 
Label. ©Mrs. Armye Jones d.b.a. 
Jones Processing Co.; 10Jan56; 
KKIII4.IO6. 

JORDAN, F. G. 

Now, anyone can make designs with 
the aid of the Jordan, multi- 
patterned, Kolor-Skope, the magic 
aid to creating designs. Kit no. 
KS-. Label. © Frank George 
Jordan; 3Feb56; KK115560. 

JUDSON DUNAWAY CORP. © 

Delve detergent, kind to hands, 
washes and mothproofs woolens. 
Contents 12 fluid ozs. Label. 
Appl. author: J. M. Mathes, Inc., 
Advertising. © LApr56; KK116662. 

Expello closet hanger refills; Ex- 
pello Ex-Ray Vapor brand kills 
flying moths, moth worms, moth 
eggs. Net contents 12 ounces. 
Label. Appl. author: J. M. 
Mathes, Inc. Advertising. 
© l5Mar56; KK116660. 

Get rid of toilet bowl odor and 
stains. Keep your bathroom fresh 
as lilac time, use perfumed Van- 
ish, toilet bowl cleaner. (In 
Woman's day, Mar. I956, p.90) 
Appl. author: J. M. Mathes Adver- 
tising, Inc. © lMar56; KKII5297. 

New, exclusive double-action Delve 
detergent. The only detergent 
that mothproofs woolens as It 
washes them. (In The Pittsburgh 
press, May 3, I956, p. 1+3) Appl. 
author: J. M. Mathes, Inc., Adver- 
tising. © 3May56; KKH5062. 

Vanish cleans toilet bowls, freshens 
bathroom air. 1 lb. I4. ounces net 
contents. Label. Appl. author: 
J. M. Mathes, Inc., Advertising. 
© lApr56; KK116661. 

JUG METER CO. 

Pappy Bill's fishin' Jug Meter. 
Label. © William Neal Conoley & 
Ross R. Ihrie d.b.a. Jug Meter 
Co.; 23Nov55; KKH56I4.O. 



JUNIOR TOY CORP. © 

Engineered for safety ... AMF 

Junior trlkes and bikes. Folder. 
© 28Feb56; KKIII4.689. 



K 



KAESER & BLAIR, INC. © 

Exclusive, Teaser calendars, radical- 
ly different, exotic, tormenting. 
Appl. author; John J. O'Connor. 
© 10May56; KK116901. 

KAHN (DAVID) INC. © 

Whoever you are, whenever you write, 
you'll write better with Wearever. 
Wearever pennant fountain pen; 
deluxe ball pen. © 21Apr56; 
KKll61j.71. 

KALLMAN (R. E. ) PRODUCTS. © 

Gophers Go-Fer bait; non-poisonous. 
1/2 oz. Label. Appl. author: 
Robert Edward Kallman. © 27Jan^6; 
KKH3686. 

KAMKAP, INC. © 

Everybody's cookin' up sales with 
Kamkap Kook-Out mat service. Out- 
door grills. Folder. Appl. au- 
thor: Abe Safft. © HJan56; 
KKII657I+. 
Kamkap Kook-Out advertising service. 
Everybody's cookin' up sales with 
Kamkap Kook-Out advertising aids. 
Outdoor grills. Envelope. Appl. 
author: Abe Safft. © HJan56; 
KKII6573. 

KASHINS, HERMAN. © 

Authentic old style bronze finish on 

steel. Metal lamps. Label. 

© 12Jan56 (in notice; 1955); 

KK113235. 
Authentic style colonial pewter 

finish. Metal lamps. Label. 

© 12Jan56 (in notice- 1955): 

KK113236. 

KATHER, ALFRED. 

Strap n' pocket, belt n' pocket, 
pockette's. Apparel accessory. 
Sheet. © Alfred Kather; 23Apr56: 
KK116036. 
A young at heart creation from Cali- 
fornia; design. Handbags, animal- 
faces, make-lt-yourself kit. 
Sheet. © Alfred C. Kather; 
2Feb^6 (in notice: 1955); KKlll+555. 

Young at heart design. Animal 
caricature & teen age hand bags. 
Sheet. © Alfred C. Kather; 
150ct55; KKH30I4.2. 

KATHER, ALFRED. SEE ALSO A. K. Young 
at Heart. 

KAYMORE HANDBAGS, INC. © 

Look, bag of the month with your 
personal autograph In 23 karat 
gold. Display card. © Uun56; 
KK117U61+. 

KEIDING PAPER PRODUCT CO. © 

Here's a brand new profit opportu- 
nity. Kelding Bait Boy, all- 
purpose bait carrier. Sheet. 
Appl. author: Paulson-Gerlach & 
Associates, Inc. © 5Dec55; 
KKH31I4.8. 

KELLY (M. H. ) CO. © 

Estlow, portable fat blender. 

Sheet. Appl. author: Marion H. 
Kelly. © lAug55; KK116021. 

KELVINATOR WATER COOLERS. © 

Introducing the breath-taking new 
All American line of water cool- 
ers, by Kelvinator. Folder. 
© HJan56; KKllUlli+. 
New beauty, new performance, too, 
Kelvinator' s exclusive All Ameri- 
can series. Sheet. © HJan56; 
KKlll+113. 



1956 



CURRENT REGISTRATIONS 



51 



KEMP (C. M.) MANUFACTURING CO. © 

Kemp Atmos gas producers. Bulletin 
no. 1-102. 6 p. Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© HJun5o; KKH7I4.52. 
Kemp carbon dioxide removers. Bul- 
letin no. 1-101. Ij. p. Appl. au- 
thor: Van Sant, Dugdale & Co., 
Inc. © HJun56; KKH7U53. 

KENNER PRODUCTS CO. 

Jet Blow-a-Plane. No. 29. Toy. 
Label. © Bromo-Mint Co. d.b.a. 
Kenner Products Co.; 25Jan56 (in 
notice: 1955); KKII5H6. 

Nursery Plaques, by Kenner. De- 
lightfully original, nursery wall 
decorations. Label. © Bromo- 
Mint Co. d.b.a. Kenner Products 
Co.; 10Dec55; KK115021. 

Trick Squirt, water pistol, shoots 
in any direction. No.250. Label. 
© Bromo-Mint Co. d.b.a. Kenner 
Products Co.; 13Mar56 (in notice: 
1955); KKH6598. 

KEN TILE, INC. © 

Add more room for work, have more 
time for play with low-cost Ken- 
tile floors. Floor & wall tile. 
(In Look, Apr. 19, 1955) 
©28Apr55; KKH5997. 

Carnival Kenflex, vinyl asbestos 
tile ... Carnival Kenflex vinyl 
floors brighten kitchens, defy 
grease, dirt and wear, yet cost 
only $21.50. (In Better homes & 
gardens, July 1955, P-27) 
©21Jun55; KKII4639. 

From the cafeteria to the executive 
offices, Kenflex floors cut main- 
tenance costs. Floor & wall tile. 
(In Time, May 9, I955, p.ll8) 
© l4May55; KKH6IO6. 

In showrooms or in workshops, Ken- 
flex floors cut maintenance costs. 
Floor & wall tile. (In Time, 
Mar. 111., 1955, P- 81). ) © 9Mar55; 
KKH5998. 

Lovely, long-lasting Kenflex vinyl 
floor cleans quicker, pays for 
itself with long wear and less 
care. Floor & wall tile. (In 
Life Oct. 2lj., 1955) £)200ct55; 
KKHU638. 

Spruce up your floors for spring, 
it's easy with low-cost Kentile. 
Floor & wall tile. (In The Satur- 
day evening post, Mar. 17, 195°) 
© lliMar56; KKH625I4.. 

Unsurpassed in fine floor elegance, 
Royal Kenflor, vinyl tile. (In 
House beautiful, July I955) 
©21Jun55; KKllI)61|0. 

Woodgrain Kenroyal vinyl tile. 
Mahogany, R-50; birch, R-5l. 
Floor & wall tile. Label. 
© 20Apr56; KKH6IO9. 

KERR-MCGEE OIL INDUSTRIES, INC. © 
$1,000,000 Engin-Surance bond backs 
new, improved motor oil. Deep 
Rock. (In Green Bay press- 
gazette, Apr. 13, 1956, p. 16) 
Appl. author: Winius-Brandon Co. 
© 13Apr56; KKH633I1.. 
Only this motor oil offers you new 
Engin-Surance. Deep Rock. (In 
Green Bay press-gazette, Apr. 20, 
1956, p. 11) Appl. author: Winius- 
Brandon Co. © 20Apr56; KKH6332. 

KERR MANUFACTURING CO. © 

Yours for greater precision in 
dentistry; manual for the proper 
operation and care of your Kerr 
Imperator. 23 p. Appl. author: 
Harry B. Lange. © 15Sep55; 
KK113918. 

KETCHUM, CLIFF. 

Doodle page of the month. SEE 

Craftool Co. Pages 9-10, series 6. 



KIEKHAEFER CORP. © 

All work and no play makes Jack — 
when you use Kiekhaefer Mercury 
outboards. Mark 55. (In Southern 
fisherman, Apr. I956, p.131) 
© lMar56; KKH639II.. 

The beautiful, new I956, Kiekhaefer 
Mercury Mark 30/30 h.p. turbo 
four. Outboard motors. (In 
Sports illustrated, Dec. 5, 1955, 
p. 12) © 1Nov55; KKll6l6l. 

First, any way you look at it; 

Kiekhaefer Mercury Mark 55 E « Out- 
board motors. (In Sports afield, 
Apr. 1956, p. 17) © lMar56; 
KKH6133. 

Fun and thrills? Sure, but they're 
proving something. New, Kiek- 
haefer Mercury Mark 30H. Out- 
board motors. (In American Power 
Boat Assn., I956 year book & 
racing rules, p. 7) © Uan56; 
KKH6259. 

The mark of leadership in a fusion 
of outboarding firepower and fun. 
Kiekhaefer Mercury Mark 25. (In 
Sports illustrated, Mar. 12, 1956, 
p. kD © lFeb56; KKll6l62. 

The mark of leadership in a hurri- 
cane harnessed for your pleasure. 
Kiekhaefer Mercury Mark 25. Out- 
board motors. IN Newsweek, 
Apr. 23, 1956, p. 86) © lMar56; 
KKH6257. 

The mark of leadership in a sports- 
man's dream outboard come true. 
Kiekhaefer Mercury Mark 30 Turbo 
Four. (In Time, Apr. 2, I956, 
p. 8) © lMar56; KKH613U. 

The mark of leadership in America's 
most powerful production outboard. 
Kiekhaefer Mercury Mark 55 E « ( In 
Sports illustrated, Mar. 26, 195^, 
p. 62) © lFeb56; KKH6258. 

The mark of leadership in out- 
boarding's finest powerhouse. 
Kiekhaefer Mercury Mark 55 E » (In 
Sports illustrated, Feb. 27, I956, 
p. 2) © Uan56; KKH6163. 

The mark of leadership with per- 
formance that proves it. Kiek- 
haefer Mercury Mark 30 turbo four. 
Outboard motors. (In Sports il- 
lustrated, May 11)., 1956, p. 73) 
© lApr56; KK 116559. 

Most anyone who's been in school 
knows Kiekhaefer Mercury outruns 
and outlasts ordinary outboards. 
Mark 25. (In True, Apr. I956, 
P. 57) © lFeb56; KKH6135. 

KIES0W, MILDRED, sole owner, RAIN- 
SKIRT CO. SEE Rain-Skirt Co. 

KIMBERLY-CLARK CORP. © 

Big, new promotion means more 

Kleenex sales for you. Customer 
promotion dispensers and displays. 
Little Lulu. Tissues. (In Chain 
store age, Grocery executives ed., 
Jan. I956, p. 108) Appl. author: 
James Drain. © 30Dec55; KK113737- 
Did you ever? by Little Lulu. Glass 
cleaning scene. Kleenex economy 
pack. Tissues. (In Look, May 15, 
I956, p. 123) Appl. author: Wini- 
fred Snyder. © lMay56; KKH6665. 

Did you ever? by Little Lulu. 

Kitchen scene. Kleenex tissues. 
(In Life, Feb. 20, I956, p. 67) 
Appl. author: Winifred S. Snyder. 
© 17Feb56; KKIII4I1I4.O. 

Did you ever? by Little Lulu. Make- 
up scene. Kleenex tissues. (In 
Look, Apr. 17, 1956, P.I4.9) Appl. 
author: Winifred Snyder. © 3Apr56; 
KKH5892. 



Did you ever? by Little Lulu. 

Photographer scene. Kleenex econ- 
omy pack. Tissues. (In Life, 
Jan. 23, I956, p. 133) Appl. au- 
thor: Winifred S. Snyder. 
© 20Jan56; KKH3738. 

Did you ever? by Little Lulu. 

Store scene. Kleenex pocket pack. 
Tissues. (In Life, Mar. 19, I956, 
p. 195) Appl. author: Winifred 
Snyder. © l6Mar56; KKII5292. 

Did you ever? by Little Lulu. 

Train scene. Kleenex pocket pack. 
Tissues. (In Look, June 12, I956, 
p. 125) Appl. author: Winifred 
Snyder. £) 29May^6; KK117lilil. 

KING (JAMES) & CO. © 

Honey Bowl, pipe caking honey for 
real smoking pleasure. Card. 
© 20Feb56; KKllli.355. 

KING COLE ICE CREAM CORP. © 

Fiddlers 3, King Cole's ice cream. 
1/2 gal. liq. Label. Appl. au- 
thor: Peter M. Strohecker. 
© 200ct55; KK11397li. 

KING FORD. 

Adventures in auto-land, by Best- 
Deal Hank and Free-Trial Vic. 
(In Daily mirror, New York, Nay 
20, 1955, p. 63) © King Ford 
Motors, Inc. (in notice; King 
Ford); 20May55; KK1 070^3 . 

KING K0NE CORP. © 

Caramel, King Korn, patties. Face 
of clown. Net wt. 2 oz. Coated 
popcorn. Label. Appl. author: 
Rudolph R. Yohai. © lSep55; 
KK11U820. 
Caramel, King Korn, patties. Rabbit 
face. Net wt. 2 oz. Coated pop- 
corn. Label. Appl. author: 
Rudolph R. Yohai. © l5Dec55; 
KKllli.821. 

KING LANO CO. © 

King Lano, aristocrat of the lanolin 
hair creams. Contents 3 l/U oz- 
Label. Appl. author: Frank 
La Grotteria. © lMay56; KKH6575. 

KINGSLEY, E. 

The Rexall candy E.B. T.D. certifi- 
cate. Sheet. © Earl M. King- 
sley; 10Dec55; KKH3505. 

KINGSPORT PRESS, INC. © 

American Antiquarian Society. (Es- 
says on Doorways to American cul- 
ture, by Paul M. Angle & Earl 
Schenck Miers, no.l;) (In Publish- 
ers' weekly, Apr. 7, I956, p.1657) 
Appl. author: Earl Schenck Miers. 
© 7Apr56; KKH5625. 

The Chicago Historical Society. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no. 5) (In Pub- 
lishers' weekly, May 7, I956, 
p. I989) Appl. author: Paul M. 
Angle. © 7May56; KKll6l4.H1.. 

Library of Congress. (Essays on 
Doorways to American culture, by 
Paul M. Angle & Earl Schenck 
Miers, no. 3) (In Publishers' 
weekly, Mar. 3, I956, p.1277) 
Appl. author: Paul M. Angle. 
© 3Mar56; KKlll|882. 

Massachusetts Historical Society. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no. 2) (In Pub- 
lishers' weekly, Feb. lj, I956, 
p. 77 9) Appl. author: Paul M. 
Angle. © ^Feb56; KKH39I1.6. 

Smithsonian Institution. (Essays on 
Doorways to American culture, by 
Paul M. Angle & Earl Schenck 
Miers, no.l) (In Publishers' 
weekly, Jan. 7, I956, p.6l) Appl. 
author: Earl Schenck Miers. 
© 7Jan56; KK1133l47» 



52 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



Candy; wrapper 
author: Kirch- 
25Jan56; 

Man and sky- 
Label. Appl. 
Bro s . Co . 



C ane and 
Label. Appl. 
Bros. Co. 



KIRBRO CO. g) 

H. Hermann, candies. 

cut. Label. Appl, 

heim^i v Bros. Co. © 

KK113915. 
McCarthy's men's shop, 

line; wrapper cut. 

author: Kirchheimer 

© 25Jan^6; KKII39I3, 
Mrs. Snyder's candles, 

disk; wrapper cut. 

author: Kirchheimer 

© 25Jan56; KK 1139 17. 
Ober. Handbag and travel; wrapper 

cut. Books, gift wares, luggage. 

Label. Appl. author: Kirchheim- 
er Bros. Co. © 25 Jan 56; KKH3916. 
The Village music shop. Musical 

instruments; wrapper cut. Label. 

Appl. author: Kirchheimer Bros. 

Co. © 25Jan^6; KK113912. 

Vogue shop; women's apparel. Female 
figure and design wrapper cut. 
Label. Appl. author: Kirchheimer 
Bros. Co. © 25Jan56; KK1139H. 

The Woman's exchange. Scroll and 
column; wrapper cut. Women's 
apparel. Label. Appl. author: 
Kirchheimer Bros. Co. © 25Jan56j 
KK11391U. 

KITCHENS OP SARA LEE, INC. © 

Fresh frozen, ready to serve Sara 
Lee, all butter pound cake, so 
good, 30 many ways. (In The New 
York times, June 15, 1956, pt.l, 
p. 15) Appl. author: Ivan Hill. 
© l5Jun56; KK11772i|.. 

KLEEN-O- PRODUCTS, INC. © 

Kleen-O-Matic automatic transmis- 
sion cleaner. Net contents 1 
U. S. quart. Label. © 19Mar56: 
KK116975. 

Kleen-0 outboard & two-cycle engine 
additive. 8 oz. net wt. Label. 
© 19Mar^6; KKH6972. 

Kleen-0 outboard engine cleaner for 
all two-cycle engines. 16 fluid 
oz. Label. © 19Mar56; KKH697U. 

Kleen-0 tune-up; engine tune-up and 
carburetor cleaner. 16 fluid oz. 
Label. © 19Mar56; KKII6973. 

KLEIN, ABRAHAM. © 

Artist pinafores n' coloring book, 
an interesting gift for all young- 
sters. Label. 0) 19Apr56; 
KKH733O. 

K'LENE PRODUCTS CO., INC. © 

K'lene, multi-purpose cleaner. Con- 
tents 1 quart. Label. © 23Kar56; 
KKII5165. 

KNAPP, K. Y. © 

Textylyfe, the soapless, foamless 
upholstery and rug cleaner with 
built-in Formulavr and anti-grime 
Fortifybr. Net wt. 12 ozs. *,abel. 
© 12Apr56; KK115669. 

KOCH, LOUIS. © 

I956 baseball chart. Public Service 
Savings & Loan Assn. © 12Apr56; 
KKII58I4.5. 

KOSMOS ELECTRO-FINISHING RESEARCH, 
INC. © 

K. E. R. Zin-K-Lux, zinc brightener. 
Old Kosmos. Label. Appl. au- 
thor: John C. Kosmos. © loApr56; 
KK1159U3. 

KREY PACKING CO. © 

Krey piggy bank special. Packaged 
& canned meats. (In Press demo- 
crat, Santa Rosa, Calif., Jan. 18, 
1956, p. 15) © l8Jan56; KKIII4.637. 

KRUEGER (G. ) BREWING CO. © 

Krueger, a real premium beer. Con- 
tents 32 fl. oz. Label. Appl. 
author: Heinz M. Glaeske. 
© 8Feb56; KKll6l4.ll. 



KUEHNLE LUMBER CO. © 

Bill Der says: Our home Improvement 
experts will help you with ideas, 
estimates, financing and construc- 
tion. (In Toledo blade, June 6, 
I956, p. 10) © 6Jun56; KK117lj.01. 

KURMANN TRAILER MANUFACTURING CO. £> 
Starfire. Label. Appl. author: 
Joseph Kurmann. © 12Aug55; 
KKH3035. 



LACHOW, LOUTS M. d.b.a. LOUIS LACHOW 
ADVERTISING AGENCY, SEE Lachow 
Advertising Agency. 

LACHOW ADVERTISING AGENCY. 

VNF meats: value, nutrition, flavor, 
the sign of fine meats. (in The 
Tacoma news tribune, Sept. 22, 
1955, p.C-1) © Louis M. Lachow 
d.b.a. Louis Lachow Advertising 
Agency; 22Sep55; KKH3063. 

LACOSTE, ALFRED J., CLARENCE P. BUCK- 
INGHAM & CAMERON FRASER d.b.a. 
STRUT-A-WAY PRODUCTS CO. SEE Strut- 
A-Way Products Co. 

LAINE, L. E., sole owner, VIKING 
RECORDS. SEE Viking Records. 

LAKELAND NURSERIES SALES. © 

More roses than you ever saw on any 
rose bush or your money back any- 
time within 3 years. Sheet. 
© 7May56; KKH7I99. 

Why wait 'til September? These 
chrysanthemums start blooming in 
June. Folder. © lFeb5o; 
KKIII4.66I. 

LAMBERT (HAROLD M. ) STUDIOS. © 
Harold M. Lambert Studios photo- 
graphs. (Lambert catalog) 
Jubilee ed. 90 p. Appl. author- 
Harold M. Lambert. © lFeb56- 
KK116105. ' 

LAMBERT, S. W. 

Double Check makes buyers out of 
prospects. Sales promotion book. 
Folder. iJ) Stanley W. Lambert; 
17May^6; KKH6706. 

LANDREY, W. L. 

Design set for little ladies. Toys. 

Sheet. © Warren L. Landreyj 

10Mar56; KKH5296. 
T. V. toy. Sheet. Q Warren L. 

Landrey; 10Mar56; KKII5295. 

LANTZ MANUFACTURING CO., INC. © 

Modernize your old-fashioned 

coulters with Lantz Til-Kut blades. 
Form no.TKS-25M-l-56-CK. Sheet. 
Appl. author: The Cramer-Krasselt 
Co. 0) 25Jan56; KK114.133. 

New Lantz Row Sweeps exclusive 

Lantz features out-perform others. 
Form no.SWC-25M-CK. Sweeps for 
cultivators. Sheet. Appl. au- 
thor: The Cramer-Krasselt Co. 
© 30Jan56; KKII5I32. 

New Lantz Row Sweeps pay for them- 
selves in better crop yields. 
Form no. SWS-5OM-I-56-CK. Sweeps 
for cultivators. Sheet. Appl. 
author: The Cramer-Krasselt Co. 
© 30Jan^6; KKH5I3I1. 

New Lantz Til-Kut blade fits most 
types and makes of coulters, tills 
as it cuts. Form no. TKCS-lfM-CK. 
Folder. Appl. author: The Cramer- 
Krasselt Co. © 30Jan56; KKII5I36. 

Now available, everybody wants them, 
the exclusive new Lantz Til-Kut 
blade. Form no. TKD-20M-CK. Fold- 
er. Appl. author: The Cramer- 
Krasselt Co. © 30Jan56; KKH5135. 



LARRE' LABORATORIES, INC. © 

Plasto, the plastic pessary. Folder. 

Appl. author: F. E. Lawrence. 

© 23Mar56; KKH5329. 
Suggested directions for the Plasto 

pessary. Fold9r. Appl. author: 

F. E. Lawrence. © 23Mar^6; 

KK115330. 

LASKOWITZ HELICOPTER CO. © 

Laskowitz Helicopter Company; emblem. 
Sheet. Appl. author; Isidor B. 
Laskowitz. © 120ct55; KK113739. 

LASSITER CORP. © 

Sheer s-t-r-e-t-c-h nylons fit your 
leg perfectly ... Leg design 
(Glen Raven TR-3653) Label. 
Appl. author: Norma Anderson 
Schmitt. © 17Jan^6 (in notice: 
1955); KKH3696. 

LEAF BRANDS, INC. © 

Leaf sour grapes bubble gum. 80 
count. Label. 3) 20Jan56; 
KKH7I4.I4.2. 

LEAVITT (JOHN W. ) CO. © 

Teddie brand peanut butter. Net wt. 
13 oz. Label. Appl. authors: 
James Kanaks * Robert F. O'Brien. 
^) 3Jan56; KKII5067. 

LEDERMAN, GEORGE & HARVEY S. LEDERMAN 
d.b.a. PLAUT & LEDERMAN. SEE Plaut 
& Lederman. 

LEDERMAN, HARVEY S. & GEORGE LEDERMAN 
d.b.a. PLAUT & LEDERMAN. SEE plaut 
& Lederman. 

LEDOUX, WILFRID. © 

The One Pull Opener for bread wrap- 
pers. Sheet. © 20Dec55; 
KK113313. 

LEE (H. D. ) CO. © 

The clothes you live in - why they 
should be Lee. Overalls, dunga- 
rees ... (In The Progressive 
farmer, May I95U, p-7"A) Appl. 
author: Dean Pennington. © lMay^l+J 
KKII3I4OI. 

LEEMING (THOMAS) & CO., INC. © 

Peter pain torments a teacher. Ben- 
Gay. Medicinal ointment for top- 
ical application. (In Puck, the 
comic weekly, Jan. 8. 1956, 
section 2, p. 3) © oJan56; 
KK113876. 

LEIBY, DAYTON 0. d.b.a. HOT DONUT. 
SEE Hot Donut. 

LENELL (MAURICE) COOKY CO. © 
Maurice Lenell cookies, family 

favorites. Label. Appl. author: 
Armen Adajian. © 26jan^6; 
KKHI4+7I+. 

LEVER BROS. CO. © 

Chocolate crunch Sprycrust, simple, 
but sensational. Spry. Vegetable 
shortening. (In Everywoman ' s , 
Mar. I956, p. I4.3 ) Appl. author: 
Foote, Cone & Belding. © 2ijFeb56; 
KKH632I. 

Introducing Sprycrust, the first new 
idea in the history of piecrust. 
Spry. Vegetable shortening. (In 
Everywoman's, Mar. 1956, p.l|l) 
Appl. author: Foote, Cone & Beld- 
ing. © 2i;Feb56; KK116320. 

Introducing Sprycrust, the first new 
idea in the history of piecrust, 
simple, but sensational. Spry 
shortening. (In Sunday news, 
coloroto magazine, Jan. 8, 195&« 
p. 22-23) Appl. author: Foote, 
Cone & Belding. © 8Jan^6; 
KK113268. 

Soap dries your skin, but Dove 
creams your skin while you wa3h. 
(In Evening world-herald, Omaha, 
Dec. 1, 1955, p. 52) Appl. au- 
thor: Ogllvy, Benson & Mather, 
Inc. © lDec55; KKH3238. 



1956 



CURRENT REGISTRATIONS 



53 



LEVDLOR LORENTZEN, INC. © 

Make every room a living room with 
Levolor custom Venetians. Vene- 
tian blind components. (In Better 
homes & gardens, June 195i|, p.llwJ 
© 25May5U; KKII3285. 
A reflection of good taste. The 
carefully selected Levolor Vene- 
tians at her windows ... Blind 
components. (In House & garden, 
May 195*4- , P. 10) © 20Apr51).; 
KK113286. 

LEVY (HENRY S. ) & SONS, INC. © 

Here comes Levy's cinnamon raisin 
bread hot from the toaster. (In 
The New York times, Feb. 13, I956, 
p. 8) Appl. author: Doyle Dane 
Bernbach, Inc. © 13Feb56; 
KK111026. 
Think you've tasted cinnamon raisin 
bread? Levy's cinnamon raisin 
bread. (In The New York times, 
Feb. 20, I956, p. 15) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 20Feb56; KKHI4.328. 
What's so different about this 
toast? Levy's cinnamon raisin 
bread. (In The New York times, 
Feb. 6, 1956, p. 12) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 6Feb56; KK111027. 

LEWIS ASPHALT ENGINEERING CORP. © 
Karnak completely waterproof, never 
known to deteriorate. (In En- 
gineering news record, June 21, 
1956, p. 78) Appl. author: Wil- 
son, Haight, Welch & Grover, Inc. 
© 21Jun56; KK117601*. 
Masonic Temple chose the enduring 
protection of Karnak aluminum- 
asphalt coating. Waterproofing 
product. (In Architectural rec- 
ord, Apr. 1956, p. 386) Appl. 
author: Wilson, Haight, Welch & 
Grover, Inc. © lApr56; KKH5786. 

Save money, get a better job with 
Karnak, roof cement. (In American 
roofer & siding contractor, Apr. 
1956, p. 29) Appl. author: Wilson, 
Haight, Welch & Grover, Inc. 
© lApr56; KKH5990. 

LEWIS PHARMACEUTICAL CO. © 

Saf-T-Pool automatic chlorinator 
for home style swimming & wading 
pools. Contents 8/10 ounce net. 
Label. © 5Mar56; KKII6HO. 

LEWYT CORP. © 

Announcing the sensational new 1956 
Lewyt. Vacuum cleaners. Mail 
folder. Appl. author: Walter V. 
Daily. © 20Nov55; KKII508O. 

At last, cleaning can be easy; Lewyt 
with finger-tip cleaning. Vacuum 
cleaners. (In Life, Dec. 12, 1955, 
p. 16) Appl. author: Hicks & 
Greist, Inc. © 9Dec55; KKH2989. 

53,000,000 buy-happy Christmas 
shoppers will see this December 
ad for the new Lewyt. Vacuum 
cleaners. Mail folder. Appl. 
author: Walter J. Daily. 
© 20Nov55; KKII508I. 

Follow the arrow for big profits 
during the big fall-cleaning 
season. Vacuum cleaners. Mail 
folder. Appl. author; Walter J. 
Daily. © 200ct55; KK115082. 

It's so easy to use, Lewyt with 
finger-tip cleaning. Vacuum 
cleaner. (In Life, Oct. 17, 1955* 
p. 201) Appl. author: Hicks & 
Greist, Inc. © Il4.0ct55; KKH3I99. 

Lewyt announces world's easiest-to- 
use cleaner. Vacuum. (In Life, 
Mar. 26, 1956, p. 106) Appl. au- 
thor: Hicks & Greist, Inc. 
© 22Mar56; KKH6353. 



Now, Lewyt brings you the world's 
easiest-to-use cleaner. Vacuum. 
(In Life, Apr. 23, I956, p.169) 
Appl. author: Hicks & Greist, Inc. 
© 19Apr56; KKH7037. 

Powerful new Lewyt introduced with 
record smashing ad drive. Vacuum 
cleaners. Mail folder. Appl. 
author: "'alter Daily. © 20Nov55; 
KKH5079. 

Whee, the cleaner is on wheels. 
Whee, the nozzle is on wheels. 
Now, Lewyt gives you finger-tip 
cleaning. Vacuum cleaner. (In 
Life, Sept. 26, 1955, p. 137) 
Appl. author: Hicks & Greist, Inc. 
© 23Sep55; KK113200. 

LIBBY, MCNEILL & LIBBY. © 

Fresh frozen mixed garden vege- 
tables. Net wt. 10 oz. Label. 

© 13Dec55; KKH3909. 
Frozen blueberry pie. Net weight 

10 1/2 oz. Label. © 2l l Apr56; 

KKH7U05. 
Frozen boysenberry pie. Net weight 

10 1/2 oz. Label. © 2l|Apr56; 

KK117lj.07. 
Frozen french fried potato puffs. 

Net weight 9 oz. Label. 

©29Mar56; KKH5673. 
Frozen fresh butter beans. Net 

weight 10 oz. Label. © 2Dec55; 

KK113157. 
Frozen fresh chopped mustard greens. 

Net weight 10 oz. Label. 
© 6Feb56; KKIII4.56I4.. 
Frozen-fresh grapefruit juice, con- 
centrated. Net 6 fl. oz. Label. 

© 20Mar56; KK115672;. 
Frozen fresh shredded potato pat- 
ties. Net weight 12 oz. Label. 
© 7Dec55; KKllij:312. 
Frozen fresh sliced collard greens. 

Net weight 10 oz. Label. 
© 6Feb56; KKIII4.567. 
Frozen fresh sliced yellow crookneck 

squash. Net weight 10 oz. Label. 

© 8Feb56; KK1114.568. 
Frozen Hawaiian pineapple pie. 

Net weight 10 l/2 oz. Label. 

© 2i|Apr56; KKH762I. 
Frozen peach pie. Net weight 10 1/2 

oz. Label. © 2ljApr56; KKII7I4.O6. 

LIEBEL-FLARSHEIM CO. © 

New, L-F Recipromatic Potter-Bucky 
diaphragm. X-ray Bucky; grid- 
moving mechanism. Folder. Appl. 
author: Charles A. Branham. 
© 30Jan56; KKH3757. 
Stationary X-ray grids, by Liebel- 
Flarsheim. Folder. Appl. au- 
thor; Charles A. Branham. 
© 30Jan56; KK113758. 

LIEBMANN BREWERIES, INC. © 

All set and ready to go: Miss Rhein- 
gold I956. Toboggan situation; 
B & W trade ad [Douglas Fairbanks, 
Jr. 3e Henry Fonda photos; TV an- 
nouncement; price list] (In Con- 
necticut beverage journal blue 
book, Jan. 1956, p. 121) Appl. 
author: Foote, Cone & Belding. 
© Uan56; KKH55I4.9. 

All set for November sales, Rhein- 
gold style. Miss Rheingold 1955 
in hunt situation. Henry Fonda & 
Douglas Fairbanks, Jr. cphotos; 
TV announcement; price list} (In 
Connecticut beverage journal blue 
book, Nov. 1955, p. 175) Appl. 
author; Foote, Cone & Belding. 
© 1Mov55; KKll55i|l. 

Chairman of the board makes a 

promise. Dr. Ringelmann. Rhein- 
gold bock beer. (In Daily mirror, 
New York, Mar. 12, I956, p. 7) 
Appl. author: Foote, Cone & Beld- 
ing. © 12Mar56; KK115713. 



Everything is blooming, including 
sales of Rheingold beer. Miss 
Rhoingold - flower situation. 
[Douglas Fairbanks, Jr. photo] 
(In Connecticut beverage Journal 
blue book, May 1956, p.151) Appl. 
author: Foote, Cone & Belding. 
© lMay56; KKH7O52 . 

Here's the smile that builds up 
Rheingold sales. [Miss Rheingold 
placing clown's hat on pumpkin] 
Henry Fonda & Douglas Fairbanks, 
Jr. [photos; TV announcement; price 
list] (In Connecticut beverage 
journal blu book, Oct. 1955* 
p. 165) Ap I. author: Foote. Cone 
& Belding. ,) 10ct55; KKll62[^. 

A hunting she will go, for more 

Rheingold customers. [Miss Rhein- 
fold In hunting habit at pump with 
dog] Henry Fonda & Douglas Fair- 
banks, Jr. [photos; TV announce- 
ment; price list] (In Connecticut 
beverage journal blue book, Sept. 
1955t p.llj-1) Appl. author: Foote, 
Cone & Belding. © lSep55; 
KKll62l).3 . 

My beer is Rheingold, the dry beer, 
says Arlene Dahl. (In Daily 
mirror, New York, Apr. 2, I956, 
p. 11) Appl. author: Foote, Cone 
& Belding. © 2Apr56; KKH5I4.O8. 

My beer i3 Rheingold, the dry beer, 
says Arthur Murray. (In Daily 
mirror, New York, Jan. 23, 1956, 
p. 11) Appl. author: Foote, Cone 
& Belding. © 23Jan56; KKII55I4.8. 
My beer is Rheingold, the dry beer, 
says Ed Gardner. (In Daily mir- 
ror, New York, May 7, I956, p. 9) 
Appl. author: Foote, Cone & 
Belding. © 7May56; KKH70IJ.9. 

My beer is Rheingold, the dry beer, 
says Edmund Gwenn. (In Daily mir- 
ror. New York, Sept. 19, 1955, 
p. 7) Appl. author: Foote, Cone 
& Belding. © 19Sep55; KK115726. 

My beer is Rheingold, the dry beer, 
says Ernest Borgnine. (In Daily 
mirror, New York, Mar. 26, I956, 
p. 9) Appl. author: Foote, Cone 
& Belding. © 26Mar56; KKH5537. 

My beer is Rheingold, the dry beer, 
says Hal March. (In Daily mirror, 
New York, Feb. 20, I956, p. 7) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Feb56; KKH57O9. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold I956. B & W ad [bicycling 
scene; Miss Rheingold serving 
companion; couples in background] 
(In Daily mirror, New York, 
Apr. 16, 1956, p. 7) Appl. au- 
thor: Foote, Cone & Belding. 
© l6Apr56; KK116251. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold 1956. [Bowling & restaurant 
scenes] (In Daily mirror, Feb. 6, 
1956, p. 7) Appl. author: Foote, 
Cone & Belding. © 6Feb56; 
KKII57H. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold I956. [Miss Rheingold & dog 
on a] toboggan [2 couples eating 
before fireplace] (In Daily mir- 
ror, New York, Jan. 16, 1956, P«7) 
Appl. author: Foote, Cone & Beld- 
ing. © l6Jan56; KKII55I4.7. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold I956. [Miss Rheingold 1956 
in flower garden; serving food to 
company] (In Daily mirror, New 
York, May II4., I956, p. 7) Appl. 
author: Foote, Cone & Belding. 
© litMay56; KKH705I. 



54 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



LIEBMANN BREWERIES, INC. © Cont'd. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rheln- 
gold 1956. [Miss Rheingold I956 
riding at amusement park; cafe 
scene with companion] (In Daily 
mirror, New York, June l|., 1956, 
p. 7) Appl. author: Poote, Cone 
& Belding. © I4.JU1156; KKH705O. 

My beer is Rheingold, the dry beer, 
says Hillie Merritt, Miss Rhein- 
gold 1956. [Rainy-day scene; 
dining in cafe with companion] 
(In Daily mirror, Mar. 5, 1956, 
p. 9) Appl. author: Poote, Cone 
& Belding. © 5Mar^6; KK115712. 

My beer is Rheingold, the dry beer, 
says Irene Dunne. (In Daily mir- 
ror, New York, Nov. 28, 1955. 
p. 7) Appl. author: Poote, Cone 
& Belding. © 28Nov55; KKII5716. 

My beer is Rheingold, the dry beer, 
says John Payne. (In Daily mir- 
ror, New York, Oct. 3, 1955, P»9) 
Appl. author: Foote, Cone & Beld- 
ing. © 30ct55; KK11572U. 

My beer is Rheingold, the dry beer, 
says John Ringling North. (In 
Daily mirror. New York, Apr. 23, 
1956, p. 9) Appl. author: Foote, 
Cone & Belding. © 23Apr^6; 
KKII63I42. 

My beer is Rheingold, the dry beer, 
says Louise Allbritton. (In 
Daily mirror, New York, Jan. $0, 
I956, p. 9) Appl. author: Foote, 
Cone & Belding. © 30Jan56; 
KK115710. 

My beer is Rheingold, the dry beer, 
says Nancy Woodruff, Miss Rheln- 
gold 1955. [Miss Rhelngold In 
hunting costume, sitting in sta- 
tion wagon with dog; food scene 
before fireplace] (In Daily mir- 
ror, New York, Nov. 1I4, 1955, P«9) 
Appl. author: Poote, Cone & Beld- 
ing. © lUNov55; KKH57I9. 

My beer is Rheingold, the dry beer, 
says Nancy Woodruff, Miss Rhein- 
gold 1955* [Miss Rhelngold plac- 
ing clown's hat on decorated 
pumpkin; pouring beer for com- 
panions] (In Dally mirror. New 
York, Oct. 2k, 1955, P-9) Appl. 
author^ Foote, Cone & Belding. 
© 2l).Oct55; KK115722. 

My beer is Rheingold, the dry beer, 
says Nancy Woodruff, Miss Rheln- 
gold 1955. [Outdoor carol singing 
with companion; dining, decorated 
Christmas tree In background] (In 
Daily mirror, New York, Dec. 19, 
1955, P«7) Appl. author: Poote, 
Cone & Belding. © 19Dec55; 
KK115718. 

My beer is Rheingold, the dry beer, 
says Nick Kenny. B & W ad. (In 
Daily mirror, New York, Oct. 17, 
1955, P»9) Appl. author: Poote, 
Cone & Belding. © 170ct55; 
KKH62I4.8. 

My beer is Rhelngold, the dry beer, 
says Rhonda Fleming. B 4 W ad. 
(In Daily mirror, New York, 
Oct. 10, 1955, p. 7) Appl. au- 
thor: Poote, Cone & Belding. 
© 100ct55; KKII625O. 

My beer is Rheingold, the dry beer, 
says Rhonda Fleming. (In Ihe New 
York times, Oct. 12, 1955, p. 61+) 
Appl. author: Foote, Cone & Beld- 
ing. © 120ct55; KK115708. 

My beer is Rheingold, the dry beer, 
says Rosalind Russell. B & W ad. 
(In Daily mirror, New York, 
Feb. 27, 1956, p. 7) Appl. au- 
thor: Foote, Cone & Belding. 
© 27Feb56; KKII62I+9. 



My beer is Rheingold, the dry beer, 
says Tony Martin. (In Dally 
mirror, New York, Nov. 21, 1955, 
p. 7) Appl. author; Foote, Cone 
& Belding. © 21Nov55; KK115720. 

My beer is Rheingold, the dry beer, 
says Vivian Blaine. (In Daily 
mirror, New York, Nov. 7, 1955, 
p. 7) Appl. author: Foote, Cone 
& Belding. © 7Nov55; KK115721. 

My beer is Rheingold, the dry beer, 
says William Powell. (In Daily 
mirror, New York, Dec. 5, 1955, 
p. 9) Appl. author: Poote, Cone 
& Belding. © 5Dec55; KKII57I7. 

Our beer is Rheingold, the dry beer, 
says Tommy and Jimmy Dorsey. (In 
Daily mirror, New York, May 28, 
1956, p. 9) Appl. author: Foote, 
Cone & Belding. © 28May56; 
KK1170U8. 

Picture of a man voting In 2 elec- 
tions. [Man casting ballot for 
Miss Rheingold] (In Daily mirror, 
New York, Sept. 26, 1955, P-7) 
Appl, author: Foote, Cone & Beld- 
ing. © 26Sep55; KKII5725. 

Rheingold dealers: Here's a bicycle 
built for you. [Miss Rheingold; 
Douglas Fairbanks, Jr. 3c Henry 
Fonda photos; TV announcements; 
price list] (In Connecticut 
beverage journal blue book, Apr. 
1956, p. 137) Appl. author: Poote, 
Cone & Belding. © lApr56; 
KKII5539. 

Season's greetings, says Nancy Wood- 
ruff, Miss Rhelngold I955. [Snow 
scene; Miss Rheingold 5c companion 
singing by lantern light] (In The 
New Yorker, Dec. 3, 1955, P-229) 
Appl. author: Foote, Cone & Beld- 
ing. © lDec55; KKII63U5. 

Showers of sales for Rheingold 

dealers everywhere. [Miss Rhein- 
gold 1956 in rain scene] Henry 
Fonda & Douglas Fairbanks, Jr. 
[photos; TV announcement; price 
list] (In Connecticut beverage 
Journal blue book, Mar. I956, 
p. I67) Appl. author: Poote, Cone 
& Belding. © Wlar56; KKII62J4.6. 

A $614., 000 question, Hal March 
answers one. Rheingold beer. 
(In Daily mirror, New York, 
Jan. 10, I956, p. 11) Appl. au- 
thor: Foote, Cone &■ Belding. 
© 10Jan56; KKH5723. 

What's another word for integrity? 
[Kan In thinking position] Rhein- 
gold bock beer. (In Daily mirror, 
New York, Mar. 19, 1956, P«9> 
Appl. author: Poote, Cone & Beld- 
ing. © 19Mar56; KKH571J+. 

What's the score for Rheingold 
dealers? [Miss Rheingold 1956 
bowling] Douglas Fairbanks, Jr. 8c 
Henry Fonda [photos; TV announce- 
ment; price list] (in Connecticut 
beverage Journal blue book, Feb. 
I956, p. 121) Appl. author: Foote, 
Cone & Belding. © lFeb56; 
KK116214.5. 

You can be Miss Rheingold 1957. 
[Photo of] Hillie Merritt, Miss 
Rheingold I956. (In Daily mirror, 
New York, Apr. 9, I956, p. 11) 
Appl. author: Poote, Cone & Beld- 
ing. © 9Apr56; KKH5715. 

LIGGETT & MYERS TOBACCO CO. © 
Just where you'd expect to find 
L & M. Evening bag. Appl. au- 
thor: Cunningham & Walsh, Inc. 
© 22Apr56; KKII6275. 
Let the miracle of AccuRay put a 
smile In your smoking. James 
Arness. Chesterfield. (In Motion 
picture, Jan. 1956, p.l| of cover) 
Appl. author: Cunningham & Walsh, 
Inc. © 10Dec55; KKII3706. 



Packs more pleasure because it's 
more perfectly packed. Couple 
holding hands. Chesterfield. 
Appl. author: Cunningham & Walsh, 
Inc. © 22Feb56; KKH5OI7. 

Packs more pleasure because it's 
more perfectly packed. Fireside. 
Chesterfield cigarettes. Appl. 
author: Cunningham & Walsh, Inc. 
© lPeb56; KKIIUO83. 

facks more pleasure because it's 
more perfectly packed. Girl and 
dog. Chesterfield cigarettes. 
(In New York journal-American, 
Jan. 30, I956, p. 12) Appl. au- 
thor: Cunningham & Walsh, Inc. 
© 30Jan56; KKH3872. 

Packs more pleasure because it's 
more perfectly packed. Girl on 
couch. Chesterfield cigarettes. 
(In The Archway, Bryant College, 
Providence, Jan. 13, 1956, p.Ij) 
Appl. author: Cunningham cY Walsh, 
Inc. © 13Jan56; KK1150llj.. 

Packs more pleasure because it's 
more perfectly packed. Professor. 
Chesterfield. (In New York jour- 
nal-American, Feb. 27, 1956, p. 16) 
Appl. author: Cunningham Jc Walsh, 
Inc. © 27Feb56; KKII5OI8. 

Send America's best to our hospi- 
talized servicemen. Red, white & 
blue background. Chesterfield; 
L & M filters. Appl. author: 
Cunningham & Walsh, Inc. 
© lMar56; KKII5OI5. 

So good to your taste, so quick on 
the draw. Breakfast table. L & M 
filters. (In The New York times, 
Jan. 30, 1956, p. 9) Appl. au- 
thor: Cunningham & Walsh, Inc. 
© 30Jan56; KKIII4.383. 

So good to your taste, so quick on 
the draw. Fishing scene. L & M 
filters. Appl. author: Cunning- 
ham & Walsh, Inc. © 10Feb56; 
KK115016. 

So good to your taste, so quick on 
the draw. Soda fountain. L & M 
filters. (In Daily news. New 
York, Feb. 27, I956, p. U3 ) Appl. 
author: Cunningham & Walsh, Inc. 
© 27Feb56; KKII5OI9. 

So good to your taste, so quick on 
the draw. Tennis scene. L & M 
filters. (In The Sporting news, 
Apr. I4., I956, p.U of cover) 
Appl. author: Cunningham & Walsh. 
© UApr56; KKH5518. 

To the touch, to the taste, Chester- 
field packs more pleasure. Man 
with crew cut. Appl. author: 
Cunningham & Walsh, Inc. 
© 12Mar56; KKH5563. 

Your big red letter day, the day 
you change to L & M. Skiers. 
Appl. author: Cunningham & Walsh, 
Inc. © 6Jan56; KKH37O5. 

LIGHTING SPECIALTIES. © 

Bright light ideas ... Cover up 
baldy bulbs, slip on Magic Clip 
On lighting fixtures. Folder. 
Appl. author: Harry P. Taylor. 
© 29Feb56; KKH5065. 

LINCOLN ELECTRIC CO. © 

When a sheet metal electrode has 
exceptionally smooth arc action 
... An E-6013 electrode made 
specially for sheet metal, Fleet- 
weld 271. Welders. (In Welding 
engineer, Mar. 1956, P.II4.) 
Appl. author: William J. Pelich. 
© lMar56; KK116197. 

When a welded frame building has 
more useable space ... Field 
welding 1200-ton frame simplifies 
and speeds erection ... (In Con- 
struction methods & equipment, 
Apr. 1956, p. 221) Appl. author; 
William J. pelich. © 10Apr56; 
KKII6I6I4.. 



1956 



CURRENT REGISTRATIONS 



55 



When an electrode like Fleetweld 5 
has soft arc action, yet has equal 
penetration, why use anything but 
Fleetweld 5~P for general purpose 
welding? (In Welding journal, 
Mar. 1956, p. 275) Appl. author: 
William J. Pelich. © 10Mar56; 
KKH6585. 

When one welder gives both AC and 
DC ... Idealarc, Industry's most 
versatile welder. (In Mill & 
factory, Mar. 1956, p.313) Appl. 
author: William J. Pelich. 
© lMar56; KKII6198. 

LINCOLN METAL PRODUCTS CORP. © 

Homemakers will thank you for this 
new BeautyWare, by Lincoln ... 
Cleanser cabinet with top shelf 
and towel bar. Sheet. © 22Dec55; 
KK1157U3. 
LINDLEY BOX & PAPER DIVISION, MORRIS 
PAPER MILLS. SEE Morris Paper Mills. 

LINDQUIST, AXEL HJALMER. © 

The Stucco-rock-wall oastle and con- 
crete-rock waterfall ... Cement- 
craft Instructions. Circular. 
© l5Peb56; KK1 11^080 . 

LIPTON (THOMAS J.) INC. © 

Llpton beef flavor vegetable soup 
mix with noodles. White, blue, 
red, gold and silver box wrapper. 
Net wt. 2 oz. Label. © 26Jan56; 
KKII5185. 

Lipton chicken noodle soup mix. 
Silver, blue, white and black 
box wrapper. Net wt. 2 1/8 oz. 
Label. © 26Jan56; KKH518I. 

Lipton green pea soup. Green, 
black and white. Code no.P-65. 
Net wt. 1). oz. Envelope. Label. 
© 3Jan56; KKH5298. 

Lipton green pea soup, a prepared 
soup mix. Green, yellow, white 
[wrapper] 21 1/3 oz. Label. 
© 6jun56; KKH7382. 

Lipton green pea soup, a prepared 
soup mix. Red, yellow, white and 
black. 12 pack display carton. 
Code no.P65-115. Label. 
© 3Jan56; KKII5186. 

Lipton green pea soup mix. Green, 
silver and white box wrapper. 
Net wt. k oz. Label. © 26jan56; 
KKII5183. 

Lipton onion soup mix. Red, blue, 
black, silver and white box wrap- 
per. Net wt. 1 1/2 oz. Label. 
© 26jan56; KK115182. 

Lipton tomato vegetable soup mix 
with noodles. Red, maroon, white, 
black and silver box wrapper. 
Net wt. 2 1/2 oz. Label. 
© 26jan56; KK115l81j.. 
LIQUID CARBONIC CORP. © 

Save 80 °/o on welding gas costs 
with new MAGS process. New and 
broader uses. Red Diamond welding 
grade COg. (In The Iron age, 
Feb. 16, 1956, p. 3D Appl. au- 
thor: Fletcher D. Richards, Inc. 
© l6Feb56; KKHU553. 

Save 80 °/o on welding gas costs 
with new MAGS process. Red 
Diamond welding grade CO2. Circle 
no. 59 °n reader service card. (In 
Industry & welding monthly, Feb. 
1956, p. 7) Appl. author: Fletch- 
er D. Richards, Inc. © lFeb56; 
KKIII4.55I4.. 
LODGE & SHIPLEY CO. © 

Lodge & Shipley 2I4." speed shear. 
Folder. Appl. author: Samuel 
Schindler. © 25May56; KKll690ij.. 

L0EHNDORF, ANDY. © 

Andy's handy what cha paying card. 
Bagley Produce Co. Soliciting of 
poultry shipments. © Uan56j 
KKII5069. 



LONG ISLAND MASK CO., INC. © 

Catalog and net price list. Mar. 
1956. 8 p. Appl. author: Hugh 
F. Roden. © lMar56; KK134973. 

LORING, CHARLES. © 

While you are waiting for us to pre- 
pare your food, please read this. 
Place mat. © 27Feb56; KKlli(i).02. 

LOS ANGELES BUICK DEALERS' ASSN. 
a.k.a. BUICK DEALERS' ASSN. SEE 
Buick Dealers' Assn. 

LOVELADY, H. M. 

Mexican jumping beans. Game. 

Sticker. © Harold Monroe Love- 
lady; 2Feb56; KKH6OI9. 

Mexican jumping beans, the most 
fascinating game in the world; 
instructions. Label. © Harold 
Monroe Lovelady; 2Feb56; KKII6OI8. 

LOWE (E. S.) CO., INC. © 

It makes you think while having fun. 
Yahtzee, an exciting game of skill 
and chance. N0.95O. Label, 
Appl. author: Edwin S. Lowe. 
© 3Apr56; KKII6H4.I. 

LOWE (JOE) CORP. © 

Boys and girls, save the bag3 from 

chocolate covered ice cream bar, 

Cheerio deluxe. A Side product. 

Poster. Appl. author: Max Lieb- 

man. © 9Mar56; KKII561IJ.. 
Cheerio deluxe; chocolate covered 

ice cream bar. A Side product. 

Net contents 3 fl« ozs. Label. 

Appl. author: Sydney L. Weiss. 

© 9Dec55; KKH3867. 

Cheerio deluxe; win swell prizes 
for posting advertising. Frozen 
confections. Poster. Appl. au- 
thor: Richard H. Gross. © 3Jan56; 
KKII3866. 

Cheerio deluxe gift offer. Frozen 
confections. Bottle collar. 
£ppl. author: Max Liebman. 
© 3Jan56; KKH3868. 

Cheerio deluxe ice cream bar. Save 
coupons for swell gifts. 6C1. 
Streamer. Appl. author: Richard 
H. Gross. © 2lFeb56; KKII56I5. 

Cheerio deluxe in the new silvery 
foil bags. 6C5. Frozen confec- 
tions. Display card. Appl. au- 
thor: Sydney L. Weiss. © 6Feb56; 
KKII56I3. 

Cheerio deluxe sweepstakes. Frozen 
confections. 6C3. Poster. Appl. 
author; Richard H. Gross. 
© 3Jan56; KK113865. 

Chocolate covered ice cream bar, 
Cheerio deluxe. 6C7. Streamer. 
Appl. author: Richard H. Gross. 
© 21Feb56; KKII56I7. 

Creamsicle. For swell gifts save 
coupons from polka dot bags. 6R1. 
Frozen confections. Streamer. 
Appl. author: Max Liebman. 
© l5Mar56; KK115620. 

Fudgsicle, frozen fudge. 6F1. 

Streamer. Appl. author: Richard 
H. Gross. © 2^Feb56; KKII562I. 

Fudgsicle handy home-pak of 6. 
Net contents 15 fl. oz. Frozen 
confections. Label. Appl. au- 
thor: William Kay. © 30Dec55; 
KKHI4.823. 

Gabby Hayes says: Get in on the big 
2nd annual Popsicle Western Round- 
up contest. Frozen confections. 
(In Boy's life, May I956, p. 87) 
Appl. author: Richard H. Gross. 
© 25Apr56; KKll681|8. 

A hit, cooling Popsicle. 6P1. 
Frozen confections. Streamer. 
Appl. author: Sydney L. Weiss. 
© 21Feb56; KKH5618. 



In the new foil bag. [Cheerio 
deluxe ice cream bar] 6a6. 
Streamer. Appl. author: Max 
Liebman. © 21Feb56; KKH5616. 

New, blue raspberry Popsicle. Fro- 
zen confections. Poster. Appl. 
author: Max Liebman. © 28Dec55: 
KKH6U67. "' 

New, red apple Popsicle. Frozen 
confections. Poster. Appl. au- 
thor: Max Liebman. © 28Dec55; 
KKll61j.68. 

Popsicle, prize round-up, gift list, 
I956-I957. Popsicle Pete. Fro- 
zen confections. Pamphlet. 
Appl, author: Sydney L. Weiss. 
© 27Feb56; KKH5619. 

Sidewalk Sundae, delicious chocolate 
covered confections frozen on-a- 
stick. Take-home-pak of 3» cherry. 
Contents 9 fl» ozs. Label. 
Appl. author: William Kay. 
© lFeb56; KKIII4.822. 

LOWMAN, ARTHUR L. © 

Best b'ar Davy ever licked. Davy 
Crockett. Net contents 3 1/2 fl. 
ozs. Ice cream bar. Label. 
© 13Nov55; KK115375* 

LUBRICATION ENGINEERING CO. 

Lubenco, 100 °/o Pennsylvania motor 
oil, world's finest lubricant. 
One U. S. quart. Label. Appl. 
author: William L. Ashby. © Lu- 
brication Engineering Co., part- 
ners, C. Kenneth Johnes, John 
E. C. Stroud & William L. Ashby; 
15Apr56; KKH6565. 

LUCKOFP & WAYBURN, INC. © 

De luxe jewelry ad-mat service. 
May- June 1956. © HApr56; 
KKU5929. 
LUDWIG MANUFACTURING CO., INC. © 
Ludwig spring fasteners for storms 
and screens. I4. for 29^. Label. 
Appl. author: Richard L. Peterson. 
© l6Apr56; KKH6269. 

LUXOR LIGHTING PRODUCTS, INC. © 
Arc-Escent, by Luxor, balanced 
light, bonus rated. Folder. 
Appl. author: James B. Sommers. 
© 25Apr56; KKL16220. 

LYKES (NORMAN R. ) CO. © 

Speed your reading instantly. How 
to speed your reading, by Norman 
Roberts Lykes. Elasti-Stand. 
Sheet. © li).jun56; KK117556. 



LYKES, NORMAN ROBERTS. 
(Norman R. ) Co. 



SEE Lykes 



LYNES, INC. © 

Lynes self anchoring formation 

packer. Oil well packer & tool. 

Folder. © 30Aug55; KKH6O97. 
Lynes straddle treating and testing 

tool. Oil well packer & tool. 

Folder. © 30Aug55; KKII6096. 



M 



& R DIETETIC LABORATORIES, INC. © 
A good cup of coffee tastes even 
better with Pream. New instant 
creamer in thrifty powdered form. 
Sally Ross. [Black & white cof- 
fee pot; Pream on spoon over black 
& white cup; open Jar] (In The 
American home, Nov. 1955, P«H2) 
Appl. author: Benton & Bowles, 
Inc. © 26Sep55; KKlllj.501. 

A good cup of coffee tastes even 
better with Pream. New, instant 
creamer In thrifty powdered form. 
Sally Ross. cCarafe with coffee; 
open jar of Pream; Pream pouring 
from spoon into cup of coffee; 



56 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



M & R DIETETIC LABORATORIES, INC. © 

Cont'd. 

lettersa (In Life, Sept. 12, 
1955, p. 17) Appl. author: Ben- 
ton & Bowles, Inc. © 9Sep55; 
KK113822. 

A good cup of coffee tastes even 
better with Pream, new instant 
creamer in thrifty powdered form. 
Sally Ross. Cream sauce recipe 
[open jar; white coffee pot; Pream 
on spoon over white cup] (In 
Woman's day, Jan. I956, p.l8) 
Appl. author: Benton & Bowles, Inc. 
© 30Dec55; KKII5587. 

A good cup of coffee tastes even 
better with Pream. New instant 
creamer in thrifty powdered form. 
Sally Ross. [Mall; open jar of 
Pream; carafe; Pream on spoon over 
white cup] (In Woman's day, Nov. 
1955, p. 95) Appl. author: Benton 
& Bowles, Inc. 2) 30Sep55; 
KK11U50U. 

A good cup of coffee tastes even 
better with Pream. New, instant 
creamer in thrifty powdered form. 
Sally Ross. [Open jar of Pream; 
coffee pot; Pream on spoon over 
white cup & saucer; newspaper] 
(In Ladles' home journal, Sept. 

1955, P. 193) Appl. author: Ben- 
ton & Bowles, Inc. © 26Aug55; 
KKH3823. 

It's here, wonderful new instant 
creamer for those who love fresh 
cream and modern convenience. 
[Copper coffee pot; woman's hands 
with Pream on spoon over copper 
cup & open jar] (In Collier's, 
Feb. 17, I956, p. 2) Appl. au- 
thor: Benton & Bowles, Inc. 
© 15Peb56; KKH5976. 

It's here, wonderful new instant 
creamer for those who love fresh 
cream and modern convenience. 
[Glass carafe; woman's hands with 
Pream on spoon over coffee cup & 
open Jar] (In Look, Mar. 20, 

1956, p. 22) Appl. author: Benton 
& Bowles, Inc. © l8Mar56; 
KKH5969. 

It's here, wonderful, new, instant 
creamer for those who love fresh 
cream and modern convenience. 
[Table with flowers; partly filled 
carafe of coffee; woman's hands 
with open jar of Pream & spoon 
with Pream over white cup] (In 
Good housekeeping, Apr. 1956, 
P.IOI4.) Appl. author: Benton & 
Bowles, Inc. © 20Mar56; KKH7296. 

Special offer ... Try new, instant 
Pream, save 25/ on your favorite 
instant coffee. Dairy product. 
(In Good housekeeping, Mar. 1956, 
p. 127) Appl. author: Benton & 
Bowles, Inc. © 20Feb56; KKII6965. 

Special offer this month only. Try 
new, instant Pream, save 25/ on 
your favorite Instant coffee. 
(In Good housekeeping, Oct. 1955> 
p. 133) Appl. author: Benton 4: 
Bowles, Inc. © 20Sep55; KK113821. 

M & R LABORATORIES. © 

Pyridoxine deficiency in infants. 
Similac. 51502I+O-I6. Pharma- 
ceuticals. Insert. Appl. au- 
thor: William Douglas McAdams, 
Inc. © 30Dec55; KKII3O99. 

Similac liquid feeding schedule. 
5I502I4.5.I5. Pharmaceuticals. 
Card. Appl. author: William 
Douglas McAdams, Inc. © 9<J*n56 
(in notice: 1955); KKII3163. 

Similac powder feeding schedule. 
5l602l+5.l6. Pharmaceuticals. 
Card. Appl. author: William 
Douglas McAdams, Inc. © 9Jan56 
(in notice: 1955); KKII316I4.. 



Vitamin C deficiency. Similac. 
5150214.0.15. Pharmaceuticals. 
Insert. Appl. author: William 
Douglas McAdams, Inc. © 30Dec55; 
KK113100. 

M. B. CO. 

Downy Rest, inner spring mattress, 
built for comfort. Design of 
sleeping figure. Label. © Man- 
uel Murray Pecheco & Helen Pecheco 
d.b.a. M. B. Co.; 2l4Dec55; 
KK113290. 

M-O-LENE. 

For finest woolens, cashmeres ... 
Woolene, cold water fluff soap. 
Net wt. II4O gins. Label. Appl. 
author; Sidney Dickens. © Walter 
Ratner d.b.a. M-0-Lene; 2kApr56: 
KK116303. 

MACAK, BARBARA J. SEE Macak, 
Charles P. 

MACAK, CHARLES P. 

Diversion records presents Charles 
Peter Mason ... Monogram: Thes- 
pian mask of laughter. Label. 
© Charles P. Macak & Barbara J. 
Macak; HDec55; KKH3I4J4.5. 

MCALISTER BUICK. © 

Always the pioneer ... McAlister 
do-it-yourself Buick buying. 
Automobiles. (In San Francisco 
examiner, May 18, 1956, section 1, 
p. 15) Appl. author; Delbert W. 
Wakeraan. © l8May56; KK116935. 

MCCLANAHAN, A. R., WILLIAM R. HATTEM, 
MARY F. HATTEM d.b.a. ICY-ADE PROD- 
UCTS CO. SEE Icy-Ade Products Co. 

MCCLOSKEf VARNISH CO. © 

For long lasting beauty, Dura-Swift, 
floor finish, easy to apply, quick 
to dry. One U. S. quart. Label. 
S) HApr56; KKH7II6. 

MCCORMICK & CO., INC. © 

McCormlck anise seed. 1 3/8 ozs. 
net wt. Label. © 10Jan56; 

MCCULLEY, I. W. f & S. J. HARETIK d.b.a, 
BLACO MANUF AC TURING CO. SEE Blaco 
Manufacturing Co. 

MCDANIEL (SAM) & SONS, INC. © 

Bunker Hill brand chili, no beans. 
Net weight 10 1/2 ozs. Label. 
© 9May5b; KKH6536. 

MCDONNELL & MILLER, INC. © 

The horsepower in your boiler can 
get thirsty, too. Boiler con- 
trols. Bulletin no.R-ll+3. Sheet. 
Appl. author: Kreicker & Meloan, 
Inc. © Uul55; KKH558I. 

MCGOWN (PEARL K. ) INC. © 

Dear HooKrafTsman. Hooked rug pat- 
tern with instructions. Sheet. 
Appl. author: Pearl K. McGown. 
© l5Jan56; KK 11514-01. 
© l5Feb56; KKH5I4.OO. 
© l5Mar56; KK115399. 
© 15Apr56; KKH6338. 
© 15May56; KKH7696. 

MCGRAW ELECTRIC CO. 

Any way you 3erve 'em Toastmaster 
waffles pay up to 79 °/o gross 
profit. Toastmaster automatic 
waffle baker. (In Fountain & fast 
food, Feb. I956, p.lj.1) Appl. au- 
thor: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; lFeb56; 
KKH6936. 

Bridal gifts are big year-round 
business. Toasters. (In Electri- 
cal merchandising, May 1956, p. 213) 
Appl. author: Frederick J. Wachter. 



© Toastmaster Products Division, 
McGraw Electric Co.; lMay56- 
KK11691).6. ' 

Burlington, N. C. students have 

choice of hot lunches since Toast- 
master hot-food servers arrived. 
(In Nation's schools, Dec. I955, 
p. I8-I9) Appl. author: Edward J. 
Grabow. © Toastmaster Products 
Division, McGraw Electric Co.; 
20Nov55; KK1169U0. 

Chicago's new Town & Country uses 
Toastmaster products to serve food 
hot, the way people like it. 
Toastmaster hot-food servers & 
waffle bakers. (In American res- 
taurant, Feb. I956, p. 5O-5D 
Appl. author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 10' 7 eb56; 
KKH69I4.9. 

Have hot sandwiches ready-to-go for 
the lunch-hour rush. The new 
Toastmaster hot-food server. (In 
Nation's schools, Aug. 1955» P»13) 
Appl. author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 20Jul55; 
KKH6957. 

How to serve more patients without 
enlarging your kitchen. Toast- 
master hot-food servers. (In 
Modern hospital, Nov. 1955, P-187) 
Appl. author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 1Nov55; 
KKH6939. 

Merry Christmas, darling. Toast- 
master automatic toasters & toast 
'n jam set. (In The Saturday 
evening post, Dec. 3, 1955i P«82) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 3ON0V55; 
KKlll+180. 

New low cost gives you Increased 
profit on this famous Toastmaster 
toaster. (In Retailing daily, 
June 23, 1955, p. 55) Appl. au- 
thor: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 23Jun55; 
KK113718. 

New toaster station idea makes 

toast a best seller. Toastmaster 
Powermatic, l4.-slice model. (In 
American restaurant. Mar. 1956, 
p. 131) Appl. author: Frederick 
J. Wachter. © Toastmaster Prod- 
ucts Division, McGraw Electric Co.; 
10Mar56; KK116914.8. 

1926, the finest then; the finest 
now, 1956 ... Toastmaster pre- 
sents the ultimate in toasting per- 
fection in 5 models to suit every 
taste and purse. (In The Saturday- 
evening post, Feb. 11, 1956, p.1+9 ) 
Appl. author; Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 7Feb56; 
KKII69I4.I. 

Of course, he'll be proud of you. 
Toastmaster automatic appliances. 
(In Guide for the bride (House 
beautiful), summer 1956, p. 20) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 15Apr56; 
KKll69lv7. 

On the 30th anniversary ... Toast- 
master presents the ultimate In 
toasting perfection. Bl6 Power- 
matic. (In The Saturday evening 
post, May 26, I956, p. 3 of cover) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 22May56; 
KKH69U5. 

On the 30th anniversary of the first 
household automatic toaster, 
Toastmaster presents the ultimate 
in toasting perfection. B-1J+ 



1956 



CURRENT REGISTRATIONS 



57 



automatic. (In The Saturday eve- 
ning post, Mar. 3, 1956, p. 12) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 28Feb56; 
KKll69l£. 

On the 30th anniversary of the 

first household automatic toaster, 
Toastmaster presents the ultimate 
in toasting perfection. Bl6 
Powermatic. (In The Saturday 
evening post, Mar. 31, 195&, P«73) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 27Mar56; 
KKII69I4J;. 

On the 30th anniversary of the 

first household automatic toaster, 
Toastmaster presents the ultimate 
in toasting perfection. Clj. Power- 
matic. (In The Saturday evening 
post, Apr. 28 i 1956, P.70) Appl. 
author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co.; 2ljApr56; 
KKll69l*2. 

Toastmaster maintains full profit 
margins on its regular line. 
Toasters, waffle bakers & irons. 
(In Retailing daily, Jan. 20, 
1956, p. 33) Appl. author: Fred- 
erick J. Wachter. © Toastmaster 
Products Division, McGraw Electric 
Co.; 20Jan56; KK113721. 

Using Toastmaster Powermatic toast- 
ers, it's no charge for eggs if 
your toast is cold at the Planta- 
tion House. (In Restaurant equip- 
ment dealer, Aug. 1955, P. 38-39) 
Appl. author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; 25Jul55; 
KK116938. 

You crunch, you munch, you smile. 
It's Toastmaster toast. Auto- 
matic toasters. (In The Saturday 
evening post, Oct. 22, 1955, P.121) 
Appl. author: Frederick J. Wachter. 
© Toastmaster Products Division, 
McGraw Electric Co, ; 190ct55; 
KKlllj.l8l. 

Your lifelong companions . . . Hint 
and make homemaking happier. 
Toastmaster toaster, waffle baker 
& iron. (In Bride's magazine, 
spring 1956, p. 76) Appl. author: 
Frederick J. Wachter. © Toast- 
master Products Division, McGraw 
Electric Co.; 15Jan56; KK113720. 

MCGRAW ELECTRIC CO., LTD. 

It makes perfect toast for so many 
years. More people give Toast- 
master toasters than any other 
kind. (In Chatelaine, Dec. 1955. 
p.l+) Appl. author: Frederick J. 
Wachter. © Toastmaster Products 
Division, McGraw Electric Co., 
Ltd.; 22Nov55; KKH3719. 

MACHULDA, RAYMOND L. & J. KIRTEL JOHN- 
SON forming the partnership J0HNS0N- 
MACHULDA. SEE Johnson-Machulda. 

MACKENZIE (E. W. ) CO. 

Disposamode for your convenience. 
Commodes. Mail folder. © Ernest 
W. Mackenzie d.b.a. E. W. Mac- 
kenzie Co.; 2Apr56 (in notice: 
1955) J KK116931. 

MACKENZIE, ERNEST W. d.b.a. MACKENZIE 
(E. W. ) CO. SEE Mackenzie (E. W. ) 
Co. 

MCKESSON & ROBBINS, INC. © 

Martin's Scotch, that's the spirit. 
Martin's V. V. 0. brand blended 
Scotch whisky. [Scotchman holding 
bottle & glass; I4. golfers con- 
versing] (In Time, May 1I4., I956, 
p. 72) Appl. author: Erwin, Wasey 
& Co., Inc. © 9May56; KKirfl^. 



Martin's Scotch, that's the spirit. 

Martin's V. V. 0. brand blended 

Scotch whisky. cScotchman; 3 

seated fishermena (In Time, Apr. 

16, 1956, p. 58) Appl. author. 

Erwin, Wasey & Co., Inc. 

© llApr56; KKL16563. 
Martin's Scotch, that's the spirit. 

Original V.V.O. brand. Whi3ky. 

(In New York herald tribune, Jan. 

19, 1956, section Ij., p. 2) Appl. 

author: Erwin, Wasey & Co., Inc. 

© 19Jan56; KKL1U579. 
Martin's scotch, that's the spirit. 

c3 men seated at table; kilted 

Scotchman with bottle & glass? 

(In Time, Mar. 19, 1956, p.I|9) 

Appl. author: Erwin, Wa3ey & Co., 

Inc. © 19Mar56; KKll5U21j.. 

MACKLEM BAKING CO. © 

Oat Pop bread. Holsum. Wt. 17 ozs. 
Label. Appl. author: Harry A. 
Lazier, Jr. © lFeb56; KKII395I. 

MCNEIL LABORATORIES, INC. © 

The first orally effective lissive, 
Flexin. 0l|356. Pharmaceuticals. 
Folder. © l5May56; KK117657. 

True spasmo lysis of voluntary muscle 
... Flexin, the first orally ef- 
fective lissive. 01856. Pharma- 
ceuticals. 15 p. © 10Jun56; 
KK117689. 

MAGIC WEAVE, INC. © 

Earn big money. Earn while you 
learn Invisible Magi-Weaving. 
Sheet. Appl. author: Carmen 
John Ciarfella. © 12Dec55; 
KK113320. 

MAGLA PRODUCTS. 

Cotton Belle, ironing board cover. 
Label. © Herbert Glatt d.b.a. 
Magla Products; 23Apr56; KKH5993. 

MAGNOLIA PAINT PRODUCTS CO., division 
of TOBIAS PAINT MANUFACTURING CO. 
SEE Tobias Paint Manufacturing Co. 

MAGNUS CRAFT MATERIALS. © 

Directions for Woodstix octagon 
basket. Sheet. Appl. author: 
Manuel Magnus. © lMar56; 
KKII5032. 

MAIDEN FORM BRASSIERE CO., INC. © 

I dreamed I had spring fever in my 
Maidenfom bra. (In Ladies' home 
journal, Apr. I956) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© 3Mar56; KKH7076. 

I dreamed I lived in a house of 

mirrors in my Maidenform bra. (In 
Ladies' home journal, Nov. 195U. 
p. 130) Appl. author: Norman, 
Craig & Kummel, Inc. © 280ct5U; 
KKIIJ4.2IO. 

I dreamed I was a mad hatter in 
my Maidenform bra. (In Life, 
Mar. ll|., 1955» P- 16) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© llMar55; KKH5238. 

I dreamed I was an international 
figure in my Maidenform bra. (In 
Woman's day, Feb. 1956, p. 67) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 26Jan56; KK113992. 

I dreamed I was queen of the west- 
erns in my Maidenform bra. ( In 
True confessions, Mar. 1955, P«19) 
Appl. author; Norman, Craig & Kum- 
mel, Inc. © 7Feb55; KKlli|.212. 

I dreamed I was twins in my Maiden- 
form bra. (In Woman's day, Apr. 
I956, p. 89) Appl. author: Norman, 
Craig & Kummel, Inc. © 29Mar56; 
KKH5798. 



I dreamed I was Venus de Milo in my 
Maidenform bra. (In Ladies' home 
Journal, Dec. 1955, p. 137) Appl. 
author; Norman, Craig & Kummel, 
Inc. © 20Nov55; KK1114211. 
MAINTENANCE ENGINEERING CO. © 

Armeco floors for industry. Sheet. 
Appl. author: J. P. Tyrrell. 
©7May56; KKH6396. 
5 minutes and Meco Sealtite, that's 
what it takes to stop that leak. 
Waterproofing. Mail folder. 
Appl. author: J. P. Tyrrell. 
© 7May56; KKH6397. 

MAJESTIC PAPER. 

Meet Randy, mother's helper. Fold- 
ing box. Sheet. © Majestic 
Paper (Majestic Paper & Twine Co., 
Inc.); 15May56; KKll6i+85. 

MAJESTIC PAPER & TWINE CO., INC. SEE 
Majestic Paper. 

MAJOR, HELEN. © 

Fruit cake; a blue ribbon winner. 

Net weight two pounds. Label. 

© 21Dec55; KK115020. 
Original Hawaiian toasted coconut 

chip clusters. Net weight 12 oz. 

Label. © lDec55; KKi:iW7. 

MALIBU ARCHERY CO. © 

Bowhunters, save 50 °/o on custom 
grade split-bamboo bows & outfits. 
(In The American rifleman, Sept. 
I95U, P. 65) ©25Aug5lj.; KKH678I4.. 

MALT-A-PLENTY, INC. © 

Plenty Pleasin', ice milk. Half 
gallon liquid. Label. © *4May56; 
KKII718I. 

MALTEX CO., a division of HEUBLEIN. 
SEE Heublein. 

MAN BECK BREAD CO. © 

8 illustration enrichment slogan 
labels. Appl. author: Norman A. 
Tjon. © l6jan56; KKII6IOI4.. 

MANBEE EQUIPMENT DIVISION, BEAR MANU- 
FACTURING CO. SEE Bear Manufactur- 
ing Co. 

MANCHESTER HOSIERY MILLS. 

Ironwear insured nylons, first for 
fit, first for comfort, first for 
wear. Sheet. © Manchester Ho- 
siery Mills, a co-partnership con- 
sisting of Melvin J. Gordon, S. Z. 
Gordon & N. G. Stone; l5Sep55; 
KK117687. 

Make it a long, long Christmas, 
give sheer, long wearing Ironwear 
insured nylons. Kitten triplets 
with Santa Glaus hats c2 kittens 
pulling stockings Sheet. 
© Manchester Hosiery Mills, a co- 
partnership consisting of Melvin 
J. Gordon, S. Z. Gordon & Natalie 
G. Stone; 7Dec55; KK117U36. 

This Easter, take a hint from the 
Ironwear kittens, with your new 
Easter bonnet, choose a new pair 
of sheer Ironwear insured nylons. 
cKitten triplets wearing hats; 
2 pulling stoekinga Sheet. 
© Manchester Hosiery Mills, a co- 
partnership consisting of Melvin 
J. Gordon, S. Z. Gordon & Natalie 
G. Stone; 22Mar56; KK117i).37. 

MANHATTAN COFFEE CO. © 

Have you tried new rotisser-Ized 
Manhattan? (In St. Louis globe- 
democrat, Apr. 6, I956, section B, 
p. 10) Appl. author: Winius- 
Brandon Co. © 6Apr56; KKH6333. 

Revolutionary new coffee develop- 
ment. (In The Southeast Mis- 
sourian, Cape Girardeau, Mo.; Feb. 



58 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MANHATTAN COFFEE CO. © Cont'd. 

23, 1956, p. 8B) Appl. author- 
Winius -Brandon Co. © 23Feb56- 
KKlllj.622. ' 

MANHATTAN SHIRT CO. © 

American beauty go-togethers: cool 
little shirts to match their own 
color co-ordinated skirts. (In 
Glamour, Apr. 195&, p. 92) Appl. 
author: Betty Barton. © 22Mar56; 
KK116152. 

A color triumph, sportswear, by Man- 
hattan, in decorator prints, by 
Ever fast. (In Time, Apr. 25, 
1956, p. 65) Appl. author: Bil- 
lings Fuess, Jr. © l8Apr56; 
KKH6768. 

Fresh-picked go-togethers: color- 
coordinated shirts, skirts, shorts; 
all Lady Manhattan, all the cot- 
tons, by Reeves. (In Charm, Apr. 
I956, p.kJ>) Appl. author: Betty 
Barton. © 22Mar56; KKII6155. 

Go-togethers, perfect mates for your 
holiday. Men's & women's sports- 
wear. (In Holiday, May 1956, 
p. 71) Appl. author: Betty Bar- 
ton. © 17Apr56; KKH6769. 

Jackie Gleason originals, by Man- 
hattan, make dan-dan-dandy gifts. 
Men's shirts, ties & pajamas. 
(In Life, Dec. 5, 1955, p.129) 
Appl. author: Billings Fuess, Jr. 
© 2Dec55; KKll4o88. 

Just arrived, British-inspired Tye- 
print sportshirts, by Manhattan. 
(In Esquire, Apr. I956, p. 112) 
Appl. author: Billings Fuess, Jr. 
© 8Mar56; KKII615I4.. 

Manhattan Mugs and Molls pajamas, 
for partners in crime. (In Life, 
Nov. 28, 1955, p. 21) Appl. au- 
thor: Billings Fuess, Jr. 
©25Nov55; KKIII4.O87. 

Manhattan peppermint print pajamas, 
tasty treat for any valentine. 
(In Life, Feb. 13, I956, p. 79) 
Appl. author: Billings Fuess, Jr. 
© 9Feb56; KKII6156. 

Manhattan Span is designed for style, 
built to last. Men's shirts & 
ties. (In Time, Nov. II4., 1955, 
p. 22) Appl. author: Billings 
Fuess, Jr. © 9Nov55; KKIII4.O89. 

May I ask who makes your underwear? 
Manhattan, of course. (In Life, 
Apr. 30, 1956, p. 27) Appl. au- 
thor: Billings Fuess, Jr. 
© 26Apr56; KKH7I4.5U. 

Modern man demands a self-ironing 
shirt. Manhattan Docoma. (In 
Holiday, Apr. 1956, p.115) Appl. 
author; Billings Fuess, Jr. 
© 20Mar56; KK116765. 

Monday morning go-togethers 5 crisp 
Lady Manhattan shirts paired off 
with their own color co-ordinated 
skirts. (In Mademoiselle, Mar. 
1956, p.7U) Appl. author: Betty 
Barton. © 29Feb56; KKII615I. 

Natural go-togethers: These hand- 
some Lady Manhattan shirts and 
color co-ordinated shorts. (In 
Seventeen, May 1956, p. 66) Appl. 
author: Betty Barton. © lMay5o; 
KKH676I1. 

Now, a lightweight Oxford shirt, 
Manhattan Batiste Oxford. (In 
Time, Mar. 5, I956, p.51) Appl. 
author: Billings Pue3s, Jr. 
© 29Feb56; KKII6153. 

Refreshing new style In cool 

Egyptian cotton - Manhattan Oasis 
Batiste. (In Time, Apr. 16, I956, 
p. 53) Appl. author: Billings 
Fuess, Jr. © llApr56; KKH6766. 

Rising new colors for dress and 
leisure, Manhattan Pimasheen 
shirts in Egyptian plma cotton 



broadcloth, by Reeves. (In The 
New Yorker, Mar. 31, I956, p. 93) 
Appl. author: Billings Fuess, Jr. 
© 29Mar56; KKH6767. 

Sun and Sky - bright new colors for 
spring, by Manhattan. (In Life, 
Mar. 26, 1956, p. 119) Appl. au- 
thor: Billings Fuess, Jr. 
© 22Mar56; KKH6157. 

You lead a soft life in Manhattan 
Royalty flannel. (In Time, 
Nov. 28, 1955, p.l| of cover) 
Appl. author: Billings Fuess, Jr. 
© 23Nov55; KKlll|090. 

MANHATTAN SOAP CO. 

The greatest drug store-traffic 
builder ever used. Details of 
contest promotion. Folder. 
©Manhattan Soap Co., Sweetheart 
Cosmetics Division; 30Dec55; 
KKII6129. 

The I956 TV Sweetheart of Michigan 
... Instructions to drug stores. 
Sheet. ©Manhattan Soap Co., 
Sweetheart Cosmetics Division; 
30Dec55; KK116128. 

MANHEIM MANUFACTURING k BELTING CO. © 
Cut inventory, maintenance, vibra- 
tion with Veelos, the adjustable 
V-belt. (In Industrial equipment 
news, Feb. I956, p.U2) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © lFeb56; KKH5159. 
An industrial distributor asks 3 
leading questions about V-belts. 
(In Industrial distribution, Jan. 
1956, p. 72) Appl. author: Van 
Sant, Dugdale & Co., Inc. 
© 2Jan56; KKII3678. 

New Veelos TD & TE heavy-drive ad- 
justable V-belts drive maintenance 
and inventory costs down. (In Pit 
& quarry, Feb. I956, p. 221) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © lFeb56; KKII7H5. 

New, Veelos vibration analyzer 
measures belt vibration. (In 
Industrial equipment news, Jan. 
1956, p. 86) Appl. author: Van 
Sant, Dugdale & Co., Inc. 
© 2Jan56; KKH3676. 

A plant manager asks 3 leading 
questions about V-belts. (In 
Steel magazine, Jan. 2, 1956, 
p. 221) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 2Jan56; 
KKH3679. 

A purchasing agent asks 3 leading 
questions about V-belts. (In Pur- 
chasing, Jan. I956, p. 301) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 3Jan56; KK114172. 

You say I can see vibration, measure 
It, and eliminate It? Link belt- 
ing. (In Factory management & 
maintenance, Mar. I956, p. 65) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © lMar56; KKH658I. 

MANKIN, R. S. © 

Order form for Bullt-To-Order iron 
porch rails, pease Woodwork Co., 
Inc. Sheet. © 3Jan56; KK113102. 

MANLEY, F. 

Stop getting needless parking tick- 
ets. Holder for placard. 
© Francis J. Manley; 20Feb56; 
KKlll+3114-. 

MANTEFUR MATTRESS CO. © 

Ortho Ramie firm; design. Label. 
© 2UDec55; KKH3289. 

MANULKIN, EDWARD & PETER TIMCHAL 
forming the partnership STERLING 
MODELS. SEE Sterling Models. 



MAR KIT CORP. © 

Southern Chef. Barbecue sauce. 
Contents 8 fl. oz. Label. 
© 6Apr56; KKH5785. 

MARATHON CORP. © 

Blue and white design carton. Ice 
cream. Label. Appl. author: 
Hal G. Nickel. © lDec55; KKII3583. 

Large Snowhlte enriched bread. Net 
weight 1 1/2 lbs. Label. Appl. 
author: Clarendon Nelezen. 
© lMay56; KKH6508. 

MARCAL PAPER MILLS, INC. © 
Marcal facial quality. Pink. 

Toilet tissues. 1000 sheets. 

Label. © llAug55; KKH3I82. 
Marcal Kitchen Charm. 100 ft. wax- 
ed paper. Label. © 21Nov55; 

KK113183. 
60 beautiful embossed napkins. 

Label. © lAug55; KK113184. 
Wet strength, all purpose towels; 

White. 150 sheets. Label. 

© 5Aug55; KK 113181. 

MARION ELECTRICAL INSTRUMENT CO. © 
Marlon advancement in instrument de- 
sign. New Mindicator. (In Avia- 
tion week, Feb. 13, I956, p. 56) 
Appl. author: Melssner & Culver, 
Inc. © 13Feb56; KK1114.399. 

MARKWELL MANUFACTURING CO., INC. © 
Markwell staplers - staples. Fold- 
er. © 8Jun56; KKH7300. 
Markwell staples for use on Markwell 
L3 builder's tacker. (Pictorial 
artistic container for staples) 
1000. Label. © 25May56; 
KK116888. 

MARQUIS MANUFACTURING CO., INC. © 
Dabba. Tube dispenser. Label. 
Appl. author: James V. Marquis. 
© 2 Jan 56; KK 11 5707. 

MARSHALL FIELD & CO. © 

Pace. A wedding wardrobe: Three in 
one. Caleb's column. (In Chicago 
daily tribune, Feb. 16, 1956, pt.l, 
p. 17) © l6Feb56; KKll2*38l. 

Pace. The man behind the hat. 
Caleb's column. Millinery. (In 
Chicago daily tribune, Mar. lj, 
I956, pt.l, p. 21) © 13Mar56; 
KKH5055. 

Pace. Your new house of a hundred 
bright ideas. Caleb's column. 
Home furnishings. (In Chicago 
daily tribune, Apr. 30, I956, 
pt.l, p. 26) ©30Apr56; KKH65OO. 

MARS TAN PRODUCTS, INC. © 

Season with Marvel Age. Net con- 
tents 1 gal. Label. Appl. au- 
thor: Wayne Robblns. © 27Dec55; 
KKIII4.306. 

MARTHA LORRAINE. 

Lip lines, a guide to new lip love- 
liness. SEE Natone Co. 

MARTIN, L. E. 

Catalina Aquatics Unlimited. Cata- 
llna, world famous, Stepped Skeets; 
Catalina, world famous, Stepped 
Slalom Skeet. Water skiis. Sheet. 
© Louis Earl Martin; l6Mar56; 
KK115ll*3. 

Featheride, water skiis csica ... 
the product of Catalina Aquatics 
Unlimited. Folder. © Louis Earl 
Martin; 28Dec55; KK113105. 

MARTIN CO. © 

Sensationally new, Travel-Tier's 
Luggage-Pal. Auto carriers. 
Sheet. Appl. author: Isidor 
Morrison Jacobs. © 8May56; 
KK116612. 



1956 



CURRENT REGISTRATIONS 



59 



MARTIN MILLER CO. SEE Miller (Martin) 
Co. 

MARTINSON (JOSEPH) & CO., INC. © 

In a hurry? says Nancy Walker. Then 
It's Instant Martinson's Jomar 
100 °/o pure coffee, brewed for 
you by Martinson's. © 13Feb56; 
KK115223. 

MARVELLA PEARLS, INC. © 

Look to Marvella for the real look. 
(In Women's wear daily, May k, 
I956, p.17) © kMay56; KKII66O5. 

MARVIC CO. © 

Good morning, relax a few moments 
with this month's Friendlee- 
Dandee, the gizmo card. Kleartone 
Transparent Products Co., Inc. 
Post card. Appl. author: Marcel 
R. Pelletier. © 25Jun56; 
KK117720. 
Use this little loud mouth to put 
your sales message across with 
impact. Novelty for general ad- 
vertising. Label. Appl. author: 
Marcel R. Pelletier. © 8May56; 
KK117k68. 

MASAL CO. © 

Baseball watch; moving hands. M5. 
Label. Appl. author: Max Saal- 
heimer. © 3Jan56; KKH3078. 

Dreamland watch) moving hands. Mb. 
Label. Appl. author: Max Saal- 
heimer. © 3Jan56; KKH3077. 

Kiddie's party watch; moving hands. 
M3b. Label. Appl. author: Max 
Saalheimer. © 3Jan56; KKII3079. 

Kiddie's party watch; moving hands. 
Mkb. Label. Appl. author: Max 
Saalheimer. © 3Jan56; KKII3076. 

Outer Space Timer; s-t-r-e-t-c-h 
band, luminous dial. M7. Label. 
Appl. author: Max Saalheimer. 
© 3Jan56; KKII308O. 

MASON-NEILAN REGULATOR CO. © 

Air operated control valves. In- 
structions no. 3013 5 parts refer- 
ences. Nov. 1955« Sheet. Appl. 
author: Gilbert Francis Fox. 
© 29Dec55; KKII322I4.. 

MASSEY-HARRIS-FERGUSON, INC. 

The Ferguson disc plow. Form 3-5A. 
Folder. © Ferguson Division, 
Mas sey-Harri s -Ferguson, Inc. ; 
I8jan56; KKlllj.321. 

Ferguson implements engineered to 
help you farm more, work less. 
The Ferguson system of mechanized 
farming. Form no.3 _ 59 A « Folder. 
© Ferguson Division, Massey- 
Harris-Ferguson, Inc.; 17Apr56; 
KKH5905. 

Ferguson mid-mounted cultivators 
for the Ferguson k° a nd Hi-kO 
tractors. The Ferguson system of 
mechanized farming. Pamphlet. 
© Ferguson Division, Massey-Harris- 
Ferguson, Inc.; kKay56; KKH6379. 

Ferguson multi-flow drill. The 
Ferguson system of mechanized 
farming. Folder. © Ferguson 
Division, Massey-Harris-Ferguson, 
Inc.; kMay56; KKH6388. 

Ferguson utility loader with manure 
fork or dirt bucket. Folder. 
Appl. author: Hnployees of Fer- 
guson Division. © Ferguson Divi- 
sion, Massey-Harris-Ferguson, 
Inc.; 20Jan56; KK113k62. 

Longer, heavier, bold and beautiful, 
Ferguson k0 and three HI-I4.O models. 
Form 3~lk0» Farm tractors. Fold- 
er. © Ferguson Division, Massey- 
Harris-Ferguson, Inc.; 27Apr56; 
KK116266. 



MASTER LOCK CO. © 

Sports calendar. I956. Sheet. 
Appl. author: Hyland J. Barnes. 
© 30Dec55; KKII3H8. 

MASTER PRODUCTS CO. © 

Big midwinter sale, save on mimeo 
and office needs. Sheet. Appl. 
author: Barbara Marquardt. 
© 3Feb56; KK1139k2. 

Master, our finest stencils save 
you ... Master's, stencil head- 
quarters for 70,000 mimeographers. 
Folder. Appl. author: Barbara 
Marquardt. © l6Mar56; KKH5379. 

Save on mimeo and office supplies 
during Master's springtime bargain 
days. Folder. Appl. author: 
Barbara Marquardt. © 27Apr56; 
KK116283 . 

21st anniversary sale, duplicating 
needs, stationery supplies, office 
equipment, all priced to save you 
money. Folder. Appl. author: 
Barbara Marquardt. © 8Jun56; 
KK117l+k3. 

MASTER SUNDAY-BULLETIN CLUB. © 

Ministers, see how the Midweek Call- 
to-Worship Plan helps you increase 
interest and attendance in church 
activities. Church worship fold- 
ers. Appl. author: Bruce M. 
Stephen. © 25May56; KK117kkk. 

MASTERPIECE CUSTOM TV, INC. © 

For TV and Hi-Fi, an exciting in- 
terpretation, Capri. TV & bar 
cabinets. (In New York post, 
Mar. 6, 1956, p. 25) Appl. au- 
thor; Irving Gluckraan. © 6Mar56; 
KK115609. 

MATTERN (JIMMIE) CO. © 

Aeronautical model ck Mattern com- 
puter. Navigational instrument. 
Folder. Appl. author: James 
Joseph Mattern. © llMay56; 
KK11706k. 

Aeronautical model J3 Mattern com- 
puter. Navigational instrument. 
Folder. Appl. author: James 
Joseph Mattern. © llMay56; 
KK117065 . 
MATTOX & MOORE, INC. © 

It pays to paste turkey hens with 
new, improved No-Brood. Veteri- 
nary composition. (In Turkey 
world, Feb. I956, p.6l) © 8Feb56; 
KKH3983. 

It pays to paste turkeys with new, 
improved Tend-A-Wate 5k 5 with 
Methimazole. Veterinary composi- 
tion. (In Turkey world, Jan. 195&, 
p. 85) © UJan56; KK11315k. 

It pays to paste with Mattox and 
Moore, Inc. paste Injectables. 
Tend-A-Wate. Veterinary composi- 
tions . ( In Who ' s who in the 
hatchery world, yearbook for 195&, 
p. 93) © 15Jan56; KKH5059. 

MEAD JOHNSON & CO. © 

New discovery. Instum, Instant hot 
cereal. (In The Springfield 
daily news, Springfield, Mass., 
Mar. 29, I956, p.I+0) Appl. au- 
thor: McCann-Erickson, Inc. 
© 29Mar56; KKII5389. 
MEAD SPECIALTIES CO. © 

Advance bulletin on the new Mead 
Speedcat for I956. Tractor. 
Folder. Appl. author: Theodore 
Eugene Mead. © !Mar56; KKllk769. 
The sensational new Mead Bandsander, 
burring machine. Folder. Appl. 
author: Theodore Eugene Mead. 
© lFeb56; KKllkl52. 

MECHE MANUFACTURING CO. © 

Rel-ong, by Meche, the fingernail 
beautifier. Label. Appl. au- 
thor: Laura Amelia Carter. 
© 15Mar56; KKH6676. 



MELARD MANUFACTURING CORP. © 

For impulse selling, it's the Mel- 
0-Flo Jet-Aerator impulse-pak and 
impulse merchandiser; catalog 
page. Catalog D. Appl. authors: 
Sidney J. Shames & Harold Shames. 
© lSep55; KK113752. 

MELVILLE SHOE CORP. © 

Arthur Fiedler conducted month-long 
test of Thorn McAn shoes f now re- 
cords his findings. (In Buffalo 
evening news, Nov. 9, 1955. P-93) 
Appl. author: Ogllvy, Benson & 
Mather, Inc. © 9N0V55; KKH3256. 

Healthy feet thrive as they grow in 
new Thorn McAns. (In Good house- 
keeping, Mar. I956, p. 270) Appl. 
author: Ogllvy, Benson & Mather, 
Inc. £) 22Feb56; KKllk091. 

Mitch Miller releases his score on 
Thorn McAn shoes after a 30~ ( lay 
test. (In Buffalo evening news, 
Nov. 2, 1955, p.k3 ) Appl. au- 
thor: Ogllvy, Benson & Mather, 
Inc. © 2Nov55; KKH3258. 

Only Thorn McAn lets you try Jaguars, 
the most exciting new shoes in 
25 years, without risking a dime. 
(In Buffalo evening news, Mar. 28, 
I956, section k, P.63) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © 28Mar56; KK116012. 

Robert Ruark's straight-talking 
column on his 30-day test of 
Thorn McAns. (In Buffalo evening 
news, Oct. 5, 1955, P«86) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © 50ct55; KKH3257. 

Say, what is the Long Low Look? 
It's a brand-new breed of shoes, 
by Thorn McAnn ... (In Buffalo 
evening news, Mar. 21, 1956, sec- 
tion k» P. 75) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 21Mar56; KK116013. 

Sir Cedric Hardwicke's candid com- 
ments on Thom McAns after 30 day 
try-out. (In Buffalo evening news, 
Oct. 12, 1955, p. 73) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © 120ct55; KKH3255. 

MERCHANDISE SELECTORS, INC. © 

Important; k piece set continental 
de luxe luggage. (Three-piece 
luggage set with fold-over bag) 
Ad mat no.G-25. Sheet. Appl. 
author: Meyer Robbin. © 27Jan56; 
KK 115652. 
10 day free trial. Minuteman water- 
less cookware including fully 
automatic electric skillet. Ad 
mat no.C-2. Sheet. Appl. au- 
thor: Meyer Robbin. © 13Feb56; 
KK1156k8. 
To get 1000 new customers ... 9 in 
1 electric skillet ... (Automatic 
electric skillet with free tray) 
Ad mat no.B-^i. sheet. Appl. 
author: Meyer Robbin. © 13Feb56- 
KK115650. ' 

To get 1000 new customers. (Two- 
For-One chromespun bedspread deal) 
Ad mat no.E-20. Sheet. Appl. 
author: Meyer Robbin. © 2kFeb56; 
KK1156k9. 

We want 1000 new customers. Famous 
make blender. Ad mat no.E-3k» 
Sheet. Appl. author: Meyer Rob- 
bin. © 13Feb56; KKH565I. 

MERIDAN CORP. 

Flex-O-Tube hose coupling special- 
ists. Catalog C-100. 23 p. 
© Flex-0-Tube, a division of 
Meridan Corp.; 22Nov55; KKII3997. 

MERRY MANUFACTURING CO., INC. © 

My Merry boy's first aid. No. 366 5. 
Toy kits. Label. © 10Jan56: 
KK1135lk. 



60 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MERRY MANUFACTURING CO. , INC.© Cont'd. 

My Merry dolly's first aid. No. 521. 
Toy kits. Label. © 10Jan56; 
KK113515. 

MEYER, JEROME d.b.a. COMPANION SELL- 
ING INSTITUTE. SEE Companion 
Selling Institute. 

MIAHATI. 

Four moods have I. Parfums & 
cologne. (In Mademoiselle, Feb. 
1956, p. 117) Appl. author: 
Andrew Apicella. © Miahati, Inc.; 
26jan56; KKH7O36. 

MICHIGAN CHEMICAL CORP. © 

Ethyl Bromide for higher yields. 
(In Oil, paint & drug reporter, 
Apr. 2. I956, P.I4.9) © 2Apr56; 
KK1166I+3. 
Take a new look at bromine. (In 
Analytical chemistry, May 1956, 
P.16A-17A) © 20Apr56; KK117561. 

MICHIGAN COMPOSITION & LAMP CO. © 
Plastic novelties. Folder. Appl. 
author: N. V. Giuliani Viviani. 
© 10Mar56; KK115622. 

MIDAS, INC. © 

Midas muffler guarantee. Automo- 
tive accessory. Sheet. 
© 10Jan56; KKlllj.766. 

MIDLAND COOPERATIVES, INC. © 

Aim for 100 bushels of corn per 
acre with Midland Nitro-Gro, 
l(.l °/o liquid nitrogen fertilizer. 
(In The Farmer, May 5, I956, p. 55) 
Appl. author: William F. Eisner. 
© 5May56; KK1161+15. 

Fertilizer pays and helps you beat 
the price squeeze. (In The Farm- 
er, Feb. 18, I956, p. 95) Appl. 
author: William F. Eisner. 
© l8Feb56; KKlll+277. 

New Midland barn fogger saves up to 
50 °/o of spraying costs and keeps 
your barn free of files all sum- 
mer long. Hi-Py stock spray; A-I4.O 
weed killer. (In The Farmer, 
May 19, 1956, p. 27) Appl. au- 
thor: William F. Eisner. 
© 19May56; KKH67II. 

Now, you can increase the life of 
your tractor. Midland regular 
gas & Midco all-season oil. (In 
The Farmer, Feb. i+, I956, p. 30) 
Appl. author: William F. Eisner. 
© I(.Feb56; KK11J957. 

Put meatier hogs on the market in 
just 5 months with the Midland 
hog feeding plan. Midland baby 
pig Popettes, Kwik-Gro Forty, 
UO °/ hog balancer ... (In The 
Parmer, Feb. k, 1956, P^67) 
Appl. author: William F. Eisner. 
© ItFeb56; KKH3958. 

Save during Midland tire circus. 
(In The Farmer) Apple author: 
William F. Eisner. © l6Jun56; 
KK117U35. 

Special offer, Universal short tube 
milker. (In The Farmer, Mar. 17, 
I956, p. 22) Appl. author: Wil- 
liam F. Eisner. © 17Mar56; 
KK115U13. 

Tire sale. (In Mineapolls Sunday 
tribune, May 13, I956, p. 10) 
Appl. author: William F. Eisner. 
© llMay56; KKH6712. 

Your guarantee of quality-fresh pe- 
troleum products. (In The Mil- 
waukee journal, Feb. 12, 1956, 
p. 10) Appl. author: William F. ' 
Eisner. © 10Feb56; KKII409I4.. 

MIDWAY CORP. 

Pine bouquet; sweetens and freshens 
air in your car, home, anywhere. 
Kar-rets. Novelty deodorizing 
pad. Poster. © Continental Mid- 
way Corp. d.b.a. Midway Corp.; 
Il4-0ct55; KK116821. 



MXERS, EARL SCHENCK. 

American Antiquarian Society. SEE 
Kingsport Press, Inc. 

The Chicago Historical Society. 
SEE Kingsport press, Inc. 

Library of Congress. SEE Kingsport 
Press, Inc. 

Massachusetts Historical Society. 
SEE Kingsport Press, Inc. 

Smithsonian Institution. SEE Kings- 
port Press, Inc. 

MILANI (LOUIS) POODS, INC. © 

Made with chicken, chicken soup 
base. Prances Fable. Net weight 
7 lbs. Label. © 2Apr56; 
KKII6378. 

Milani, the name you know, presents 
the nicest thing that ever happen- 
ed to your sales. Salad dressings 
& seasonings. Folder. © 29May5l+; 
KK1175U5. 

The nicest thing that ever happened 
to me and the nicest thing that 
ever happened to fruit salad is 
Milani '3 I89O french dressing. 
[Endorsed by] Madeline C. Smith. 
(In The Christian Science monitor, 
June 21, 19514., p.3) ©21Jun5l + ; 
KK117180. 

The nicest thing that ever happened 
to me, Mrs. Jim Maynard of Evans- 
ton says ... and the nicest thing 
that ever happened to meat is 
marinating with Milani' s I89O 
french dressing. (In Sunset, 
May I95I4., p. 202) © 22Apr5U; 
KKH75I&. 

Wives are very Important people, so 
give the gift that goes home. 
Salad dressings & sauces. (In 
Sales management, Sept. 10, 195U> 
p. 53) © 10Sep5l|.; KKllJ+386. 

MILBURN, ERNEST M. © 

The new fad, personal name belt. 
Label. © OMay56; KKH6895. 

MILK0 CONE & BAKING CO. © 

18 Long John miniature cake cones. 

Label. © 25May56; KKH7182. 
20 Long John double decker waffles 
for ice cream sandwiches. Label. 
©25May56; KKH7183. 

MILK0 DRINKING STRAW CO. © 

50 extra long, Long John, Jumbo 
drink straws for all 1-o-n-g and 
extra heavy drinks. (Long John 
standard drink straws) Label. 
© 10Feb56; KKlll+897. 

MILKY WAY PRODUCTS CO. © 

Announcing the all new Milky Way 
baby pants. Style no. 3501. 
cForraj 813-281. Sheet. © lFeb56- 
KK134683. 
Milky Way waterproof baby pants. 
Large; white. Label. © HMay56 
(in notice: 1955); KK117706. 

MILLER (CARL A.) & CO., INC. © 
Modern solid steel shaft collars. 
Sheet. Appl. author: William A. 
Abel. © lApr50; KKIII4.69U. 

MILLER (FRANK B. ) MANUFACTURING CO.. 
INC. © 

Miller sliding glass doors, aluminum 
or steel. Catalog 117. Pamphlet. 
Appl. author; Ashby Starr. 
© lNov55; KKLII4395. 

MILLER, GEORGE A. d.b.a. SCIENCE PROD- 
UCTS CO. SEE Science products Co. 

MILLER, JOHN HERMAN. © 

Pressure sensitive tape. Label. 
© 3Jan56; KKH5566. 
MILLER (MARTIN) CO. 

A, B, C, D, E, F. Mr. Jones, alike, 
yet very different. Mobilheat. 
Fuel oil. Sheet. © Martin Miller 
t.a. Martin Miller Co.; lSep55; 
KKllt|l4?8. 



He kept the dust on his shoes. 

Drummer. Advertising. Sheet. 

©Martin Miller t.a. Martin Miller 

Co.; 27Dec55; KKlli+l^. 
Mr. Jones, forever constant, never 

changing. Wedding ring. Mobil- 
heat. Fuel oil. Sheet. 

© Martin Miller t.a. Martin Miller 

Co.; lSep55; KKHJ+1+.32. 
Mr. Jones, good fuel oil is refined, 

not found. Test tube. Mobilheat. 

Sheet. © Martin Miller t.a. 

Martin Miller Co.; lSep55; 

KKlll4j.3U. 
Mr. Jones, once upon a time. Fable. 

Mobilheat. Fuel oil. Sheet. 

©Martin Miller t.a. Martin Miller 

Co.; lSep55; KK111+1+.33. 
Pay to the order of — . Man's hand. 

General Insurance Co. of America. 

Sheet. ©Martin Miller t.a. 

Martin Miller Co.; lSep55; 

KKIII44.36. 
Preferred Street. General Insurance 

Co. of America. Sheet. ©Martin 

Miller t.a. Martin Miller Co.; 

lSep55; KKn)|!|?9. 
So you're building a new house. 

Home building. Mobilheat. Fuel 

oil. Sheet. © Martin Miller 

t.a. Martin Miller Co.; lSep55; 

KKllljl^O. 
A warm welcome at every door. Door 

ornaments. Mobilheat. Fuel oil. 

Sheet. © Martin Miller t.a. 

Martin Miller Co.; lSep55; 

KKlll+101. 

MILLER BREWING CO. © 

Don't measure your pleasure in 
pennies, go first class. Miller 
High Life. (In The American week- 
ly, Apr. 8, I956, p. 16) Appl. 
author: C. A. Mathisson. 
© 8Apr56; KKH58I13. 
Either way, go first class. Miller 
High Life. cTwo hands: one with 
bottle; other with cana (In The 
American weekly, May 20, 1956, 
p. 19) Appl. author: C. A. 
Mathisson. © 20May56; KKII6736. 

Enjoy 44 lfc yourself, enjoy life 
with Miller High Life. Boat 
building. (In Sports review, 
basketball, v.l6, no.l, p.i| of 
cover) Appl. author: C. A. 
Mathisson. © lDec55; KK113502. 

Everyone likes to go flr3t class. 
Miller High Life. [Woman In fore- 
ground; grocer putting case of 
beer in station wagon] (In The 
American weekly, Mar. 18, 1956, 
p. 8) Appl. author: C. A. Mathis- 
son. © l8Mar56; KKH523O. 

For fun afloat, go first class with 
Miller High Life. Boat ad. (In 
Argosy, Apr. I956, P-3 of cover) 
Appl. author: C. A. Mathisson. 
© lApr56; KKH5606. 

For fun afloat, go first class with 
Miller High Life. Cabin cruiser. 
(In Parade, June 17, I956, p. 10) 
Appl. author: C. A. Mathisson. 
© 17Jun56; KKH7520. 

For the taste of your life. Miller 
High Life. Food. (In Collier's, 
Jan. 20, I956, p. 65) Appl. au- 
thor: C. A. Mathisson. © 20Jan56; 
KK113U80. 
For the taste of your life, go first 
class. Miller High Life. Waiter. 
(In American Weekly, Mar. 1*, 1956, 
p. 19) Appl. author; C. A. 
Mathisson. © UMar56; KKlll).702. 

For the taste of your life, go first 
class with Miller High Life. Bar- 
becue ad. (In McCall's, Apr. 
1956, p. 131) Appl. author: C. A. 
Mathisson. © !Apr56; KKH5607. 



1956 



CURRENT REGISTRATIONS 



61 



The project's just started, but the 
pleasure's complete when Miller 
High Life is part of the plan. 
(In Ihe American weekly, Jan. 22, 
1956, p. 15) Appl. author: C. A. 
Mathisson. © 22Jan56; KKH3875. 

Seems like everyone wants to go 
first class. Miller High Life. 
Champagne bucket. (In The Ameri- 
can weekly, Apr. 22, I956, p.l8) 
Appl. author: C. A. Mathisson. 
© 22Apr56; KKII592I+. 

■Oils label tells the story. Miller 
High Life. (In American weekly, 
Feb. 5, I956, p. 19) Appl. au- 
thor: C. A. Mathisson. © 5Peb56; 
KKII3873. 
When everything must be just so, go 
first class. Miller High Life. 
cMan greeting couple at door; 
woman pouring beers (In The 
American weekly, Feb. 19, 1956, 
p. 10) Appl. author: C. A. Mat- 
hisson. © 19Feb56; KKlllt45U. 

When there's pleasure in the air, 
go first class with Miller High 
Life. Picnic. (In The American 
weekly, June 21;, I956, p. 35) 
Appl. author: C. A. Mathisson. 
© 2l;Jun56; KKH752I. 

You can take it with you. So, 
always go first class with this 
genuine Milwaukee beer, distinc- 
tive, delicious, Miller High Life. 
(In The American weekly, May 27, 
1956) Appl. author: C. A. 
Mathisson. © 27May56; KKH6735. 

MILLS? SPREADER CORP. © 

All new Miller spreader . . . for 
asphalt and aggregate. Folder. 
Appl. author; Robert A. Joyce. 
© 14Jan56; KK113899. 

MILLER'S HONEY CO. © 

Pure, natural, Creamy Clover Miller's 
honey. 12 02. net weight. Label. 
Appl. author: Elliott V. Bogert. 
© 10May56; KK116557. 

MILLS PRODUCTS CORP. © 

Girdle comfort with Garteze, foam 
rubber girdle anchor. Label. 
Appl. author: Harry Mills. 
© 19Jun56; KK117557. 
Strapless bra comfort with foam 
rubber Boneze, Jr. cushions. 
Card. Appl. author: Harry Mills. 
© 9Jan56; KKII3160. 

MILTON BRADLEY CO. SEE Bradley (Mil- 
ton) Co. 

MILWAUKEE TRUCK CO., a division of 
GLEASON CORP. SEE Gleason Corp. 

MINERVA WAX PAPER CO. © 

Minerva taste or appetite appeal 
design. Fischer's enriched bread, 
a finer loaf. Weight 20 ozs. 
Bread wrapper. Label. © 31MayS6; 
KKH72I4.2. 

MINNESOTA MINING & MANUFACTURING CO. © 
Fixit tips with Scotch brand colored 
plastic tape. Mend auto seat 
covers; reinforce book bindings. 
(In Better homes & gardens, May 
1956, p.288) © 19Apr56; KK116132. 
Fixit tips with Sootoh brand mask- 
ing tape. Repainting baseboards; 
striping furniture? (In The 
Progressive farmer, Apr. 1956, 
p. 95b) © l5Apr56j KKL16131. 
Freezer tips with Scotch brand 

freezer tape. (In The Progressive 
farmer, May I956, p.151) 
© 15Apr56; KKII6589. 

Mend it with Scotch brand, it'll 
stay mended. Cellophane tape. 
(In Collier's, Mar. 2, 1956, p. 79) 
© l6Feb56; KKlll|62i).. 



Mend it with Scotch brand, it'll 
stay mended. Cellophane tape. 
(In Die American weekly (Chicago 
Sunday American), Mar. 18, 195°, 
p. 21) © l8Mar56; KKII517I;. 

Mount it with Scotch brand, it'll 
stay mounted. Cellophane tape. 
(In Collier's, Apr. 13, I956, 
P. 72) ©29Mar56; KK116130. 

Seal it with Scotch brand, it'll 
stay sealed. Cellophane tape. 
(In Parade (Portland Sunday tele- 
gram-Sunday press herald), Mar. l\., 
1956, p. 17) © l4Mar56; KKIIU965. 

Seal it with Scotch brand, it'll 
stay sealed. [Hand with plaid 
glove sealing letter] Cellophane 
tape. (In Collier's, May 25, 
1956, p. 53) © 10May56; KK117112. 

Tape 'em with Scotch brand, they'll 
stay taped. Cellophane tape. (In 
Look, May 15, 1956, p. 81) 
© lMay56; KKII6588. 

Tape that sticks on both sides. 
Scotch brand double-coated tape. 
(In Time, Feb. 20, I956, p. 87) 
© l6Feb56; KKH5556. 

Which Scotch brand tape do you need 
today? cHand with plaid glove 
pointing to I4. types of tapes 
(In American home magazine, May 
1956, p. 8) © 26Apr56; KK116587. 

Which Scotch brand tape do you need 
today? (In The American magazine, 
Mar. I956, p. 7) © lMar56; 
KK115175. 

World's strongest tape? Scotch 
brand filament tape. (In Time, 
Mar. 19, 1956, p. 7) © 15Mar56; 
KK115557. 

Zip-a-dee do dah, what fun, says 
Br'er Rabbit ... Win one of 25 
free family trips to Disneyland or 
a trip to New York City, if you 
prefer. Scotch brand cellophane 
tape. (In Boston Sunday globe, 
Feb. 19, 1956, comic section) 
© 19Feb56; KKHU625. 

Zip-a-dee doo-dah, says Br'er Rabbit 
... Win one of my 25 free family 
trips to Disneyland, or if you 
prefer, to New York City. Scotch 
brand cellophane tape. (In Walt 
Disney's Mickey Mouse, no.l(.7, 
Apr. -May I956, p. h °? cover) 
© l6Feb56; KKIII4.623. 

MIRACLE ADHESIVES CORP. © 

For progressive architects and en- 
gineers. Protektinsul Miracle 
pipe covering finish. Mira-Data 
sheet no. 7. Folder. Appl. au- 
thor: Alexander C. Kldd. © 8Dec55; 
KK117214+. 

Method of finishing flanges, fit- 
tings and valves in the applica- 
tion of Protektinsul Miracle pipe 
covering finish. Sheet. Appl. 
author: Alexander C. Kldd. 
©23Sep5U; KK117246. 

A new development for air-condition- 
ing systems for progressive archi- 
tects and engineers: Protektinsul 
Miracle duct covering finish. 
Sheet. Appl. author: Alexander 
C. Kidd. © 23Sep5i4.; KKII72I4.5. 

MRS. TUCKER'S FOODS, INC. © 

Happy cake. Mrs. Tucker's shorten- 
ing. Sheets. Appl. author: 
Albertine Berry. © lj.Jan56; 
KK113555. 

MITCHELL-BENTLEY CORP. © 

Here, at this table planned tomor- 
rows are born. Automotive trim; 
station wagon bodies. (In Michi- 
gan manufacturer & financial rec- 
ord, Nov. 1955, p. 61) © 5Nov55; 
KK113346. 



MITTEN, PRANK P. d.b.a. MITTEN'S DIS- 
PLAY LETTERS. SEE Mitten's Display 
Letters. 

MITTEN'S DISPLAY LETTERS. 

Sculptured alphabets. Rev. ed. 
Sheet. Appl. states prev. reg. 
KKIOO8I4.O. © Frank p. Mitten 
d.b.a. Mitten's Display Letters; 
3Jan55; KKH3697. 

MOBILE COMMUNICATIONS DEPT., ALLEN 
B. DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B. ) Laboratories, Inc. 

MOELLER MANUFAC URING CO., INC. © 
Brand new, Pur oh n Cover, combina- 
tion opener and cover for use on 
condensed milk and baby formula 
cans. Sheet. Appl. author: 
Richard L. Peterson. © 15Mar56; 
KK116270. 
Punch n Cover for canned milk. 
Card. Appl. author: Richard 
Peterson. © 15Dec55; KK1132l(.6. 

MOHAWK ASSOCIATES. © 

Three feet long, Swish-Jet, flying 
space rocket. Toy. Label. 
Appl. authors: Ralph A. Benson & 
Raymond J. Novotny. © 6Feb?6- 
KKIU4.I9I. ' 

MOHAWK CO. © 

Dutch charcoal sponge, refrigerator 
deodorizer. Label. Appl. author: 
Richard A. Hyatt. © 20Feb56; 
KKHl4ai. 

MOLL, HARRY. © 

Juggling Jr. , the Harry Moll be- 
ginner 's juggling set. Label. 
© 3Jan56; KK11321J.1. 

MONARCH MANUFACTURING WORKS, INC. © 

Monarch industrial spray nozzles 

and accessories. Catalog I. 

20 p. Appl. author: E. Bartram 

Frame. © 20Mar56; KKH599U. 

MONET JEWELERS. © 

Fashion takes a long look. Earrings ' 
in the golden manner of Monet. 
© 10ct5t; KK115297. 

Necklace splendor in the golden 

manner of Monet. © lSep5k; 

KKlll;330. 
Thank your Santa, thank Monet for 

these beautiful bracelets ... 

© I5N0V5I1.; KK114331. 

MONEY OLDSMOBILE CO. © 

Chances are only $11.00 per month 
stands between you and a new '56 
Olds from Money Oldsmobile. Auto- 
mobiles. (In The Phoenix gazette, 
Dec. 1, I955, p. 55) Appl. au- 
thor: William C. Money. © lDec55; 
KKII5O92. 

MONK, EDWIN. 

18' day cruiser ... SEE Douglas Fir 

Plywood Assn. 
ll»-3" outboard ... SEE Douglas Fir 

Plywood Assn. 
7' -9" pram dinghy, designed by C. P. 

and E. D. Burgess. SEE Douglas 

Fir Plywood Assn. 

13 '-4" outboard ... SEE Douglas Fir 
Plywood Assn. 

MONROE CHEMICAL CO. © 

New - new, Wool-N-Wash, new, safe 
way to wash woolens. Fine fabrics 
detergent, fin The Daily times, 
Davenport, Iowa, May ltj., 1956, p. 
II4.) Appl. author: Nancy Parish. 
© H*May56; KKll72l;9 . 
New, Wool-N-Wash, cold water suds 
discovery, safely washes wool. 
Fine fabrics detergent. (In The 
Morning democrat, Davenport, Iowa, 
June 1, 1956, p. 21) Appl. au- 
thor: Nancy Parish. © Uun56: 
KK117214.8. 



62 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



MONROE CHEMICAL CO. 



Cont'd. 



New, Wool-N-Wash, safe cold water 
suds, won't shrink wool. Pine 
fabrics detergent. (In The Morn- 
ing democrat, Davenport, Iowa, 
May 25, I956, p. 25) Appl. au- 
thor: Nancy Parish. S> 25May^6; 
KK117247. 

3/ washes your fine woolens with 
new Wool-N-Wash, safe cold water 
suds. Pine fabrics detergent. 
(In The Daily times, Davenport, 
Iowa, May 29, I956, p. 11) Appl. 
author: Nancy Parish. © 29May^6; 
KKII725O. 

MONSANTO CHEMICAL CO. © 

All guarantees Its controlled suds 
will wash your clothes cleaner in 
any type of automatic washer. 
Laundry detergent. (In The Eve- 
ning bulletin, Philadelphia, 
June 18, 1956, p. 28) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © l8Jun56; KK117612. 

Another great Monsanto promotion 
backs up closet accessories made 
of Ultron vinyl film. The closet 
clinic. (In Notion & novelty re- 
view, Feb. 1956, p. 10-11) 
© 25Jan56; KK11U718. 

At last, controlled suds for both 
kinds of washers. All. Laundry 
detergent. (In Alexandria daily 
town talk, Alexandria-Pineville, 
La., Mar. 15, I956, p.17) Appl. 
author: Needham, Louis & Brorby, 
Inc. © 15Mar56; KKII6125. 

Don't you agree, too, the cleanest 
clothes are the prettiest ones? 
Unless clothes rinse clean, 
they're just part clean. All. 
Laundry detergent. (In The 
Chicago daily tribune, Aug. 25, 
!955» Pt.li, p. 9) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 25Aug55; KKlll+999. 

Double bargain offer. Look, save 
up to $2.50 on giant supply of 
All in flexible plastic pall. 
Laundry detergent. (In St. Louis 
post-dispatch, Mar. 26, 1956» 
pt.2, back p.) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 26Mar"j6; KKII6372. 

Free, we'll buy your first package 
of this new easy-rinsing deter- 
gent for wringer washers. All. 
(In Alexandria dally town talk, 
Alexandria-Pineville, La., Mar. 22, 
I956, p. 21) Appl. author: Need- 
ham, Louis & Brorby, Inc. 
© 22Mar56; KKH6124. 

Good news about clean clothes de- 
serves repeating. Unless clothes 
rinse clean, they're Just part 
clean. All. Laundry detergent. 
(In Oakland tribune, Oct. 27, I955, 
P.20-S) Appl. author: Needham, 
Louis & Brorby, Inc. © 270ct55; 
KK116185. 

Good-nighters sleep tighter ... 

Unless clothes rinse clean, they're 
just part clean. All. Laundry 
detergent. (In The Shreveport 
times, Sept. 19, 1955, pt.2, p.8-B) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 19Sep55; KKIIU9I6. 

Grocer's rule for success: Push 
those items that give you fast 
turnover on big-unit sales. All. 
Laundry detergent. (In Chain 
store age, May 27, 1955, p. 57) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 27May55; KK115376. 

Hello, Towel, this is Shirt. All 
guarantees cleaner clothes because 
it rinses out cleaner than other 
soaps or detergents (flakes, pow- 
der or liquid) (In The Evening 
bulletin, Philadelphia, June lo, 
1956/ p. 28) Appl. author: Need- 



ham, Louis & Brorby, Inc. 
© l8Jun56; KKH7613. 

How to make dad feel like a million 
dollars. Unless clothes rinse 
clean, they're just part clean. 
[Small girl standing on chair ty- 
ing father's necktie] All. Laun- 
dry detergent. (In The Denver 
post, Nov. 10, 1955, p. 140) Appl. 
author: Needham, Louis & Brorby, 
Inc. © ION0V55; KKH5033. 

More clean clothes for your money. 
All. Laundry detergent. (In The 
Chicago daily tribune, July 27, 

1955, p. 11) Appl. author: Need- 
ham, Louis & Brorby, Inc. 

© 27Jul55; KKHU998. 

New, easy-rinsing detergent ends 
suds scum in wringer washers. 
All. (in Monroe (La.) news-star, 
Apr. 12, 1956, p.2-B) Appl. au- 
thor; Needham, Louis 4 Brorby, 
Inc. © 12Apr56; KK115851. 

New, wringer washer All ends suds 
scum on fresh-washed clothes. 
All. Laundry detergent. (In 
Monroe (La.) news-star, Mar. 29, 

1956, p.l6-B) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 29Mar56; KKII5852. 

No suds scum like this on clothes 
with new Wringer Washer All, 
Laundry detergent. (In The 
Dubuque telegraph-herald, June 7, 
1956, p. 21) Appl. author: Need- 
ham, Louis & Brorby, Inc. 
© 7Jun56; KK1177H. 

Now, All ends suds scum in every 
type of washer. Laundry deter- 
gent. (In Alexandria daily town 
talk, Alexandria-Pineville, La., 
Apr. 5, I956, p. 19) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 5Apr56; KK116126. 

Now, free-rlnaing All for every 
washing machine. Laundry deter- 
gent. (In St. Joseph news-press, 
St. Joseph, Mo., Mar. 21, 1956, 
p. 9) Appl. author: Needham, 
Louis & Brorby, Inc. © 21Mar56; 
KK116625. 

Profitorlal: Sell one 25-lb. pail or 
package of All and you make as 
much profit as you make selling a 
whole case of other detergents 
one by one. (In Progressive gro- 
cer, Oct. 1, 1955, p. 195) Appl. 
author: Needham, Louis & Brorby, 
Inc. © I0ct55; KK115731. 

A really clean, bright picture, 

youngsters wearing sleepers washed 
in All. Laundry detergent. (In 
St. Louis post-dispatch, May 13, 
1955t Pt»5> P.6E) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 13May55; KKlll+997. 

Unless clothes rinse clean, they're 
just part clean. [Daughter wear- 
ing robe examining laundered dress 
held by mother] All. Laundry 
detergent. (In Sunset magazine, 
Feb. 25, I956, p.lU7) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. ©25Feb56; KKII5732. 

Unless clothes rinse clean, they're 
Just part clean. Great names In 
fashion want you to use All. 
Laundry detergent. (In The Seattle 
times. Mar. 18, 1956, pictorial 
section, p. 28-29) Appl. author: 
Needham, Louis & Brorby, Inc. 
© l8Mar56; KKH6123. 

Unless clothes rinse clean, they're 
Just part clean. [Mother & daugh- 
ter looking at laundered dress] 
All. Laundry detergent. (In This 
week magazine, Feb. 12, 1956» 
P.II4.-I5) Appl. author: Needham, 
Louis & Brorby, Inc. © 12Feb56; 
KKHU9I7. 



Unless clothes rinse clean, they're 
just part clean. [Small girl 
standing on chair tying father's 
necktie] All. Laundry detergent. 
(In This week magazine, Jan. 22, 
I956, P.II4.-I5) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 22Jan56; KK11J4.886. 

Wouldn't it be silly to use harsh, 
thick suds when the instructions 
prescribe All? Laundry detergent. 
(In St. Louis post-dispatch, 
Apr. 5, 1955, pt.3, p. IOC) Appl. 
author; Needham, Louis & Brorby, 
Inc. © 5Apr55; KK114996. 

MONTPELIER SAVINGS BANK & TRUST CO. © 

What happens if you make no will? 

Folder. © 2)4Apr56; KKH6073. 

MOORE, GEORGE P. 

Don't miss our special printing 

offer, shipping and mailing labels, 
2000 for only $4. 85 postpaid. 
Moore Printing Service. Sheet. 
© George Frank Moore; 21Deo55: 
KK113055. 

MOORE (THOMAS) & CO. 

Premium quality Tom Moore ginger 
ale. Pale dry. Contents 12 fl. 
oz. Label. © Thomas J. Moore 
d.b.a. Thomas Moore Sc Co.; 
22Nov55; KKH636O. 

MOORE, THOMAS J. d.b.a. THOMAS MOORE 
& CO. SEE Moore (Thomas) & Co. 

MOORE BUSINESS FORMS, INC. © 

Competitive edge. (In Business 

week, Feb. 20, I95U, P»2 of cover) 

© 19Feb5l4.; KK113730. 
Efficiency is way up. (In Time, 

May 17, 1954, p. 9^) © 13May5l+; 

KKH3729. 
Ready for the Job. (In Business 

week, Apr. 10, 19^, p. 39) 

© 9Apr5[|.; KKH3728. 

M00RES (H. C.) CO. © 

It's here, wonderful, new, Instant 
creamer for those who love fresh 
cream and modern convenience. 
cBunch of violets; woman's hands 
with open Jar of Preara lc teaspoon 
over designed cup; pot nearbya 
(In The Saturday evening post, 
Apr. 28, 1956, p. 11*3) Appl. au- 
thor; Benton & Bowles, Ino. 
© 26Apr56; KK1 17295. 

It's here, wonderful, new instant 
creamer for those who love fresh 
cream and modern convenience. 
[Woman's hands holding open Jar 
of Pream & spoon with Pream over 
white cup with circular design; 
coffee pot] (In Collier's, 
Apr. 27, 1956, p. 18) Appl. au- 
thor: Benton & Bowles, Inc. 
© 25Apr56; KKH696O. 

Let us give you 50/ to introduce you 
to new Pream, wonderful, new cof- 
fee creamer. (In Lima news, 
Apr. 12, I956, p. 25) Appl. au- 
thor: Benton & Bowles, Ino. 
© 12Apr56; KKH6962. 

Special Pream offer. You're look- 
ing at the wonderful coffee cream- 
er that will give you a free gift 
worth $1.29. (In Illinois State 
register, Apr. 11, 1956, p. 28) 
Appl. author: Benton & Bowles, 
Inc. © llApr56; KKH6966. 

Teach your students th« wonderful 
double convenience of Pream. 
Dairy product. (In Praotloal 
home economics, May 1956, p.fj-3) 
Appl. author; Benton & Bowles, 
Inc. © lMay56; KK117680. 

M00RLEE DISPLAY ADVERTISING. © 

Signs that sing out and sell. Mail- 
ing brochure. © 15Apr56; 
KKH6I99. 



1956 



CURRENT REGISTRATIONS 



63 



MORRELL (JOHN) & CO. © 

Another great, new first from Red 
Heart for a great, new burst In 
sales, 3"fl avor Red Heart adds 
Lecithin, the youth element ... 
Dog food. (In Pood mart news, 
Jan. 15, I956, p. 18) Appl. au- 
thor: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 15Jan56; KKlllj.065. 

Buttered beef steaks with the big 
beef taste. Morrell Pride. (In 
Sioux City journal-tribune, May 10, 
1956, section 2, p. 12) Appl. au- 
thor: Campbell-Mithun, Inc. 
© John Morrell & Co., Frozen Meat 
Div. ; 10May56; KK116581).. 

How to choose and prepare perfect 
Easter ham. (In Homemaker's di- 
gest (Hie Detroit news), Mar. 21, 
1956, p.l) Appl. author: Camp- 
bell-Mithun, Inc. © 21Mar56; 
KKH5168. 

It's so good, we'll pay you $1.00 
if you're not delighted with the 
flavor of new Morrell Pride bacon. 
(In The Post-standard, Syracuse, 
N. Y., Feb. 9, 1956, P.15) Appl. 
author: Campbell-Mithun, Inc. 
© John Morrell & Co., Meats Divi- 
sion; 9Feb£6 (in notice: 1955); 
KK113995. 

Let's have ham. Morrell Pride E-Z 
cut ham. Recipe folder. Appl. 
author: Campbell-Mithun, Inc. 
© John Morrell & Co., Meats Divi- 
sion; 9Feb56; KKlHj.725. 

Man, I'm gonna stay younger longer. 
Now, Red Heart adds Lecithin, the 
youth element to its exclusive 3- 
way protein dog diet. (In The 
Philadelphia inquirer, May 11, 
1956, p. 36) Appl. author: Camp- 
bell-Mithun, Inc. © John Morrell 
& Co., Red Heart Division; 
llMay56; KK116729. 

Now, a real meat ration that ' s 

fresh, palatable, safe, Red Heart 
mink food. (In The Black fox 
magazine & modern mink breeder. 
May 1956, p. 7) Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Red Heart Mink Food 
Dept.; 15May56; KK117201. 

Now, Red Heart, the only 3-" a y Pro- 
tein dog diet adds Lecithin, the 
youth element. Appl. author: 
Campbell-Mithun, Inc. © John 
Morrell & Co., Red Heart Division; 
Uun56; KKII7073. 

Now, Red Heart, the only 3-way Pro- 
tein dog diet, adds Lecithin, the 
youth element. Great news for all 
pet owners, Red Heart, the perfect 
cat food has Lecithin, too. 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 25Apr^6; KKH6I4.7I4.. 

Now, Red Heart, the only 3-way pro- 
tein dog diet, adds Lecithin, the 
youth element. (In Chicago daily 
news, Feb. 2, 1956, p. 38) Appl. 
author; Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 2Feb56; KKlHj.061).. 

Now, Red Heart, the only 3-way pro- 
tein dog diet adds Lecithin, the 
youth element. (In Chicago daily 
tribune, Apr. 13, 195°) Appl. 
author: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 13Apr56; KKH6IO7. 

Now, Red Heart, the only 3 -wa y pro- 
tein dog diet, adds Lecithin, the 
youth element. (In Chicago daily 
tribune, Feb. 3, 1956) Appl. au- 
thor: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 3Feb56; KKlli).151. 

Now, Red Heart, the only 3-way pro- 
tein dog diet, adds Lecithin, the 
youth element. (In Pictorial re- 



view, Boston, Apr. 8, 1956, p.li^) 
Appl. author; Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 8Apr£6; KK115677. 

Now, Red Heart, the only 3-way pro- 
tein dog diet, adds Lecithin, the 
youth element, (m St. Louis post- 
dispatch, Apr. 5, 1956, p. 20) 
Appl. author: Campbell-Mithun, Inc. 
© John Morrell & Co., Red Heart 
Division; 5Apr£6; KK115791. 

Now, Red Heart, the only 3-way pro- 
tein dog diet adds Lecithin, the 
youth element. (In The Newark 
star-ledger, Apr. 19, I956) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 19Apr56; KKII6U73. 

Now, Red Heart, the only 3 _wa y pro- 
tein dog diet, adds Lecithin, the 
youth element. (In The Spring- 
field union, Springfield, Mass., 
Apr. 11, I956) Appl. author: 
Campbell-Mithun, Inc. © John Mor- 
rell & Co., Red Heart Division; 
llApr56; KKH6327. 

Now, Red Heart, the only 3" wa y pro- 
tein dog diet adds Lecithin, the 
youth element. Red Heart, the 
perfect cat food, has Lecithin, 
too. (In The Evening star, Wash- 
ington, D. C, Apr. 18, I956, 
p.B-28) Appl. author: Campbell- 
Mithun, Inc. © John Morrell & 
Co., Red Heart Division; l8Apr56; 
KKII60I4.I. 

Now, 3-flavor Red Heart adds Leci- 
thin, the youth element, to give 
you healthier, better looking dogs. 
Dog food. Appl. author: Camp- 
bell-Mithun, Inc. © lMay56; 
KK116262. 

1/2 price sale on Morrell' s buttered 
beef steaks with the big beef 
taste. (In Sioux City journal- 
tribune, Apr. 26, I956, p. 7) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meats 
Division; 26Apr56; KK116212. 

Only 3-flavor Red Heart gives you 
the advantage of the 3-way pro- 
tein dog diet. (In The Mobile 
press, Jan. 19, 1956, p.8-C) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 19Jan56; KK113l).81j.. 

Pork-a-plenty goodness. Morrell's 
Pork Tasteez, chopped, boneless, 
rea*dy to cook. Morrell Pride fro- 
zen meats. (In Sioux City journal- 
tribune, May 31, 1956, p. 13) 
Appl. author: Campbell-Mithun, Inc. 
© John Morrell & Co., Frozen Meats 
Division; 31Mar56; KK116971. 

Red Heart's 3-way protein dog diet, 
all the meat protein dogs require. 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; lFeb56; KKlll|563. 

Reddy says: Man, I'm gonna stay 
younger longer. Now, Red Heart 
adds Lecithin, the youth element, 
to its exclusive 3-way protein 
dog diet. Appl. author; Camp- 
bell-Mithun, Inc. © John Morrell 
& Co., Red Heart Division; 
2May56; KK116728. 

Reddy says: Man, I'm gonna stay 
younger longer. 3"fl avor Reo " 
Heart. Dog food. (In Chicago 
daily news, Mar. 21, I956, p. 37) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 21Mar56; KKH5I9I. 

Reddy says: Man, I'm gonna stay 
younger longer. 3"fl avor ^ ec * 
Heart. Dog food. (In Chicago 
dally tribune, Mar. 16, 1956) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; l6Mar56; KK115ll|.9« 



Reddy says, Man, I'm gonna stay 
younger longer. 3 - fl avor R e & 
Heart. Dog food. (In Chicago 
sun-times, Mar. 23, I956, p.Ij.5) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Red 
Heart Division; 23Mar56; 
KKH5I76. 

Reddy says, Man, I'm gonna stay 
younger longer. 3-flavor Red 
Heart. Dog food. (In Portland 
press herald, Portland, Me., 
Apr. 25, I95S) Appl. author: 
Campbell-Mithun, Inc. © John Mor- 
rell & Co., Red Heart Division; 
25Apr^6; KKH6326. 

Toasted with smoke, most exciting 
flavor discovery in the world of 
bacon, Morrell Pride sliced bacon. 
(In St. Louis post-dispatch, 
Jan. 19, I956, p.l8D) Appl. au- 
thor: Campbell-Mithun, Inc. 
© John Morrell & Co., Meats Divi- 
sion; 19Jan56; KK113101. 

True spices give it that country 
kitchen flavor. Morrell Pride 
pure pork sausage. (In The Mobile 
press, Jan. 19, I956, p.lO-C) 
Appl. author: Campbell-Mithun, 
Inc. © John Morrell & Co., Meats 
Division; 19Jan56; KKH3I4.83. 

MORRIS (PHILIP) INC. © 

Born gentle. Philip Morris ciga- 
rettes. (In Camerica (Dayton 
daily news), Feb. 5, 1956, P«17) 
Appl. author: The Blow Co. 
© 5Feb56; KKII5516. 

The gentle touch, it's welcome in 
my work and my cigarette, says 
L' Tanya ... Philip Morris ciga- 
rettes. (In Ebony, Feb. I956, 
P.I4.2) Appl. author: The Biow- 
Beirn-Toigo, Inc. © 13Jan56; 
KKH3269. 

Gentleness makes friends. Philip 
Morris cigarettes. (In Camerica 
(Dayton daily news), Apr. 1, I956, 
p. 15) Appl. author: The Blow Co. 
© lApr56; KKII5517. 

Loved for gentleness. Philip Morris 
cigarettes. (In Dayton, Ohio news, 
Jan. 8, I956, p. 15) Appl. au- 
thor: Biow-Beirn-Toigo, Inc. 
© 8Jan56; KKII3629. 

MORRIS PAPER MILLS. 

Exotic floral design. Folding box. 
Label. Appl. author: Cecil R. 
Hunter. © Lindley Box & Paper 
Division, Morris Paper Mills; 
19Dec55; KK113208. 

Sunburst; design to cover entire 
top of box. Label. Appl. au- 
thor: Cecil R. Hunter. © Lindley 
Box & Paper Division, Morris Paper 
Mills; 19Dec55; KK113323. 

MOTOR PRODUCTS CORP., DEEPFREEZE 
APPLIANCE DIVISION, sole owner, 
DEEPFREEZE HOME APPLIANCES. SEE 
Deepfreeze Home Appliances. 

MOTOR WHEEL CORP. © 

How to get your lawn mowed the easy 
way. Reo power mowers. (In 
Better homes & gardens, June I956, 
p. 237) Appl. author: Young & 
Rubicam, Inc. © 22May56; KKH736I. 

New kind of power mower vacuum 

cleans your lawn. Duo-Trim sprays 
tiny clippings into the lawn . . . 
Duo-Therm power mowers. (In Life, 
May 21, 1956, p. 139) Appl. au- 
thor: Young & Rubicam, Inc. 
© 17May56; KKH7362. 

New kind of power mower vacuum 

cleans your lawn. Duo-Trim sprays 
tiny clippings into the lawn ... 
(In Life, Apr. 30, I956, p.6l) 
Appl. author: Young & Rubicam, 
Inc. © 26Apr56; KKll614j.6. 



64 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



MOTOR WHEEL CORP. £, Cont'd. 

Now kind of power mower vacuum 
cleans your lawn. Here's Duo- 
Trim 1 a exclusive wind-tunnel 
action In action. (In Life, 
Mar. 26, I956, p. 155) Appl. au- 
thor: Young & Rubicam, Inc. 
© 22Mar56; KKII5759. 

New kind of power mower vacuum 
cleans your lawn. Here's wind- 
tunnel action in action. Duo- 
Trim. (In Life, Apr. 9, 1956, 
p. 77) Appl. author: Young & 
Rubicam, Inc. © 5Apr56; KKII5758. 

New Reo mows any lawn in one clean 
sweep and you don't have to push. 
(In Better homes & gardens, Apr. 
1956, P.3U7) Appl. author: 
Young & Rubicam, Inc. ©Motor 
Wheel Corp., Reo Division; 
20Mar56; KKII576O. 

New Reo mows any lawn that grows in 
one clean sweep. (In Better 
homes & gardens, May 1956, p. 326- 
327) Appl. author; Young & Rubi- 
cam, Inc. © Motor Wheel Corp., 
Reo Division; 19Apr56; KK116447. 

MOUNT HOPE MACHINERY CO. © 

How much can Mount Hope felt pre- 
servers s-t-r-e-t-c-h felt life 
and shrink downtime in your mill? 
Felt preservers for paper Industry. 
Polder. Appl. author: Callaway 
Associates. © lApr56; KKH6996. 
S-T-O-P losing profits on spoiled 
yardage by getting rid of 
wrinkles. Mount Hope Free Wheel- 
ing expanders ... Folder. Appl. 
author; Callaway Associates. 
© lApr56; KK116995. 
Stop losing profits on spoiled 
yardage by preventing distortion. 
Mount Hope Free Wheeling expanders 
... Folder. Appl. author: Calla- 
way Associates. © llMay56; 
KK116997. 

MULLER-GROCERS BAKING CO. © 

Muller's Dutch Kitchen cinnamon 
cookies. Baker's 13 dozen. 
Label. Appl. author: Paul Dohr. 
© 10May56; KKH67OI. 

MULLINS MANUFACTURING CORP. © 

Feature for feature, no other sink 
can compare with Youngstown Kitch- 
ens' banner value. (In Life, 
Jan. 23, I956, p. 52) Appl. au- 
thor: Brooke, Smith, French 4 Dor- 
rance, Inc. © 23Jan56; KKlll+902. 

Spotlight special. Youngstown 

Kitchens ... 5I4." cabinet sink ... 
(In Life, Nov. 21, I955, p.ll6) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. © 21Nov55; 
KK113l|19. 

Start your dream kitchen now with a 
colorful Youngstown Kitchens cab- 
inet sink. (In Good housekeeping, 
Dec. 1955, p. 179) Appl. author: 
Brooke, Smith, French & Dorrance, 
Inc. © 22Nov55 (in notice: I956); 
KKH3265. 

Stop dreaming, start living in a 
gorgeous Youngstown Kitchen. (In 
Better homes & gardens, Jan. 1956, 
p. 91) Appl. author; Brooke, 
Smith, French & Dorrance, Inc. 
© 12Dec55 (in notice: 1956); 
KK113266. 

Stop dreaming, start living in a 
gorgeous Youngstown Kitchen. (In 
Living for young homemakera, Feb. 
1956, p. 9) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 19Jan56; KKlllj.182. 

Stop dreaming, start living in a 
gorgeous Youngstown Kitchen. 
(In The American home, Feb. 1956> 
p. 87) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 17Jan56; KKlll|l|l|l. 



What a difference a new sink makes. 
Youngstown Steel Kitchens. (In 
Life, Feb. 27, I956, p.lltf) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. © 27Feb56; 
KK1 14903. 

MULLINS MANUFACTURING CORP. SEE ALSO 
American Radiator & Standard Sani- 
tary Corp. 

MUSICAL MASTERPIECE SOCIETY, INC. © 
Accept this free gift of all these 
10 masterpieces ... Phonograph 
records. (In Herald tribune 
book review, Feb. 26, I956, p. lit) 
© 26Feb56; KKII522I4.. 

MUTUAL BENEFIT HEALTH & ACCIDENT 

ASSN. © 

Buy that new workshop with an easy 
mind. Insurance. (In The Satur- 
day evening post, Feb. 11, 195&» 
p. 52-53) Appl. author: Bozell & 
Jacobs, Inc. © HFeb56; KK114394. 

Do-it-yourself ideas. Easy Mind 
program 195°- Insurance. Folder. 
Appl. author: Bozell & Jacobs, 
Inc. ©20Dec55; KKlll+274. 

Mutual of Omaha selling the new 
approach to 44 million families. 
Insurance. Pamphlet. Appl. au- 
thor: Bozell & Jacobs, Inc. 
© 20Dec55; KK114472. 

Mutual of Omaha's Easy Mind on radio 
and television, 195°» Insurance. 
Pamphlet. Appl. author: Bozell & 
Jacobs, Inc. © 20Dec55; KKll4473« 

Sales guide; Mutual of Omaha's Easy 
Mind insurance plan. Pamphlet. 
Appl. author: Bozell & Jacobs, 
Inc. ©20Dec55; KKIII4J4.7I. 

Spend with an easy mind. Insurance. 
(In Life, Jan. 9, I956, p.30-31) 
Appl. author: Bozell & Jacobs, 
Inc. © 9Jan56; KKIII4.3OI. 

MYERS, JAMES E., JR. d.b.a. MYERS 
ALLWEATHER ANTENNAS MANUFACTURING 
CO. SEE Myers Allweather Antennas 
Manufacturing Co. 

MYERS, WALTER H. © 

Min-A-Tool, a multi-purpose instru- 
ment. Scriber or probe. Label. 
© 23Jun56; KK117635. 

MYERS ALLWEATHER ANTENNAS MANUFAC- 
TURING CO. 

It's new. Announcing Meyers All- 
weather Antenna. Mall folder. 
© James E. Myers, Jr. d.b.a. 
Myers Allweather Antennas Manu- 
facturing Co.; 3Jan56; KKII5066. 
A new development, Tuned Insulators, 
eliminates the bug-a-boo of tele- 
vision antenna systems. Folder. 
© James E. Myers, Jr.; 14Nov55; 
KK115423. 

MYSTIK ADHESIVE PRODUCTS. © 

If it's your Job to save time and 
money, see your Mystik tape man. 
(In Newsweek, Jan. 16, I956, p. (4.9) 
Appl. author: George H. Hartraan 
Co. © HJan56; KKH3225. 

Protecto-Mask eliminates costly re- 
finishing. Mystik brand tapes. 
(In Industrial equipment news, 
Apr. 1956, p. 74) Appl. author: 
George H. Hartman Co. © lApr56; 
KK115634- 

Self-Stik Mystik printed tape tells 
and sells in 6 colors. (In In- 
dustrial maintenance ft plant 
operation, Feb. 195&, p. 8) Appl. 
author: George H. Hartman Co. 
© lFeb56; KKlll+157. 

Tell 'em on the tape that makes in- 
structions stick 6 ways better. 
(In Newsweek, Feb. 6, I956, p.l+D 
Appl. author: George H. Hartman 
Co. © lFeb56; KKlll+158. 



MYZON, INC. © 

Amazing brand-new Myzon formula 62 
in drinking water helps stop 
broiler setbacks. Poultry feed 
supplement. Sheet. Appl. au- 
thor: Arthur Meyerhoff & Co. 
© 24Feb56; KK114591. 

Amazing Myzon helps stop pig set- 
backs. Swine builder, calf build- 
er and poultry builder. Mail 
folder. Appl. author: Arthur 
Meyerhoff & Co. © 29Feb56; 
KK114662. 

New, scientific Myzon formula in 
drinking water helps stop broiler 
setbacks. Poultry builder. 
Sheet. Appl. author: Arthur 
Meyerhoff & Co. © 3May56; 
KK116386. 

New, scientific Myzon formula in 
drinking water helps stop laying 
slumps. Poultry builder. Folder. 
Appl. author; Arthur Meyerhoff & 
Co. © 3May56; KKH6385. 

Tested Myzon poultry builder & Myzon 
swine builder ads, run them in 
your own newspaper . . . Sheet. 
Appl. author: Arthur Meyerhoff & 
Co. ©2BJar56; KKH517I. 

Tiny giants that work for you. 

Myzon poultry builder. Pamphlet. 
Appl. author: Arthur Meyerhoff & 
Co. © 3May56; KKH6387. 



N 



N. L. S. CORP. © 

Cordial display calendar. Jan. 

1956. Liquor. Sheet. Appl. au- 
thor: Virgil L. Nash. © 30Jan56; 
KK115061. 

NRC EQUIPMENT CORP. © 

Vacuum coaters. Model 3134» Sheet. 

© 5Jun56; KK117137. 
Vacuum coaters. Model 3138. Sheet. 
© 5Jun56; KKH7136. 

NAIL-GRO CO. 

How to grow long beautiful nails in 
7 minutes. Scientific, new, nat- 
ural formula builds out short 
nails. (In The Dally mirror, New 
York, May 8, 1955) © John T. 
Andreadls d.b.a. Nall-Gro Co.; 
8May55; KK114684. 

NAN00 PRODUCTS, INC. © 

Protecto-Car, the sure-fire method 
of protecting the interior of 
your car. Car screen. Sheet. 
Appl. authors: Alvln L. Schugam & 
Hilford A. Caplan. © ljMay56; 
KK116422. 
Protecto-Vent. Ventilating screen. 
Sheet. Appl. authors: Alvin L. 
Schugam & Hilford A. Caplan. 
©20Mar56; KK116102. 

NATION-WIDE EDUCATION SERVICE. 
Mr. Superintendent, is this true? 
Educational cartoons. Mail fold- 
er. Appl. author: Bill Hartman. 
© Bill Hartraan & Dick Bibler 
d.b.a. Natlon-Wide Education Serv- 
ice; 310ct55; KKH3I4.32. 

NATIONAL AUTHORITY FOR THE LADIES' 
HANDBAG INDUSTRY. © 
Manufacturer's guarantee. Label. 
© 9Mar56; KK115488. 

NATIONAL CASUALTY CO. © 

Do you think you are a good driver? 
Then, you can benefit from Nation- 
al Casualty's NA$P, No Accident 
lavlngs Plan. Automobile insur- 
ance policies. (In Akron beaoon 
Journal, Apr. 20, I956, p. 3D 
Appl. author: Robert H. Powell. 
© 20Apr56; KKH633O. 



1956 



CURRENT REGISTRATIONS 



65 



NATIONAL COMICS PUBLICATIONS, INC. © 
Superman soap, the soap that makes 
you super clean. Label. 
© 23Jan56; KKH5689. 
5 delicious Superman submarine 

rolls. Bags; containers. Label. 
© 10May55; KKH369O. 

NATIONAL CYLINDER GAS CO. © 

Argon, new star performer in indus- 
trial gases. (In U. S. news Sc 
world report, Feb. 2^, 1956, p. 2 
of cover) © 2l4Feb56; KK117606. 

Argon, the Cinderella gas of modern 
industry. (In U. S. news & world 
report, Sept. 9, 1955. P.108) 
© 9Sep55; KK11571+2. 

Dimensional data and weights, Tube- 
Turn welding fittings and flanges. 
Polder. Appl. author: Elmer H. 
Dilley. © Tube Turns, Inc., divi- 
sion of National Cylinder Gas Co.; 
I9JUII4.9; KKlllj.?85. 

Prom infancy, through childhood ... 
The breath of life now saves and 
comforts patients of every age. 
(In U. S. news & world report, 
Mar. k, 1955, P. 1+6) ©l*Mar55; 
KK114768. 

NCG supplies oxygen in just the way 
your need requires. (In U. S. 
news & world report, Jan. 7, 1955. 
P.3t) © 7Jan55; KKII5512. 

They play a part in the making of 
many better products. NCG indus- 
trial gases. (In U. S. news & 
world report, Sept. 10, 195l|-» 
p. 92) © 10Sep5I|.; KK116912. 

NATIONAL DAIRY QUEEN DEVELOPMENT CO. © 
Banana fans favor this Dairy Queen 
sundae. Whole milk & sweet cream 
frozen food. Streamer. Appl. 
author: W. J. Henderson. 
© 10Apr56; KKH6312. 

Banquet in scarlet, Dairy Queen 
strawberry shortcake. Whole milk 
& sweet cream frozen food. Appl. 
author; W. J. Henderson. 
© 10May56; KK116773. 

Cool and crimson, Dairy Queen rasp- 
berry sundae. Whole milk & sweet 
cream frozen food. Appl. author: 
W. J. Henderson. © 10May56; 
KK116770. 

Dairy Queen. Banana split on yellow 
background. Poster kit no.l '56. 
Whole milk & sweet cream frozen 
food. Appl. author: W. J. Hen- 
derson. © 10Feb56; KK11581^2. 

Dairy Queen hot fudge sundae. Whole 
milk & sweet cream frozen food. 
Streamer. Appl. author: W. J. 
Henderson. © 10Feb56; KKH5827. 

Dairy Queen window display plan. 
April kit 56-2; 1st period. Whole 
milk & sweet cream frozen food. 
Sheet. Appl. author: W. J. Hen- 
derson. © 10Mar56; KKH583I. 

Dark and dandy; Dairy Queen hot- 
fudge sundae. Whole milk & sweet 
cream frozen food. Poster. Appl. 
author: W. J. Henderson. 
© 10Peb56; KKH5836. 

Dipped cones. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Apr56; KKH6314. 

Elegantly your3; Dairy Queen lady 
lavender. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Mar56; KKII5833. 

Enchanting chocolate; Dairy Queen 
black magic. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Feb56; KKII5825. 



Free whistle with Dairy Queen 

whistle-top sundae, all flavors. 
Whole milk & sweet cream frozen 
food. Streamer. Appl. author: 
W. J. Henderson. © 10Apr56; 
KKH63II. 

Freshly frozen masterpiece, straw- 
berry sundae. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Mar56; KKII582J4.. 

Gals, it's leap year, treat your 
guy to a Dairy Queen Jack 'n Jill. 
Whole milk & sweet cream frozen 
food. Streamer. Appl. author: 
W. J. Henderson. © 10Feb56; 
KK115828. 

Get Dairy Queen's home-sweet, home- 
pak. Whole milk & sweet cream 
frozen food. Streamer. Appl. 
author: W. J. Henderson. 
© 10Mar56; KKH5837. 

Great Scot, what a lot; Dairy Queen 
butterscotch sundae. Whole milk 
& sweet cream frozen food. 
Streamer. Appl. author: W. J. 
Henderson. © 10Mar56; KKH583I4.. 

Headed home? Have home-pak Dairy 
Queen. Whole milk & sweet cream 
frozen food. Streamer. Appl. 
author: W. J. Henderson. 
© National Dairy Queen Develop- 
ment Co., Inc.; 10Apr56; KKH6317. 

Hoot mon; Dairy Queen butterscotch 
sundae. Whole milk & sweet cream 
frozen food. Poster. Appl. au- 
thor: W. J. Henderson. © 10Mar56; 
KK115832. 

If it's round, it's a Dilly. Dilly 
sez: Take 'em home. Whole milk & 
sweet cream frozen food. Poster. 
Appl. author: W. J. Henderson. 
© 10Feb56; KKH5838. 

In the merry month of May, it's the 
Dairy Queen 19/ sale malts and 
shakes, May 1st, one day only. 
Whole milk & sweet cream frozen 
food. (In Life, Apr. 23, 1956, 
p. 86) Appl. author: Gene Carr. 
© 19Apr56; KKll6l60. 

It's a happy homecoming with Dairy 
Queen home-pak. Whole milk & 
sweet cream frozen food. Poster. 
Appl. author: W. J. Henderson. 
© 10Feb56; KKII58I4.I. 
It's sweet sixteen for Dairy Queen. 
16/ special value strawberry 
sundae, June 16th. Whole milk & 
sweet cream frozen food. (In 
Life, June 11, 1956, p. 127) 
Appl. author: Eugene Carr. 
© 7Jun56; KK117622. 

Jolly good time, old boy; Dairy 
Queen english toffee sundae. 
Whole milk & sweet cream frozen 
food. Streamer. Appl. author: 
W. J. Henderson. © 10Mar56; 
KKH5823. 

Kissin' kin; Dairy Queen malts & 
shakes. Whole milk & sweet cream 
frozen food. Poster. Appl. au- 
thor: W. J. Henderson. © 10Feb56; 
KKII5835. 

Lickety split banana split. Whole 
milk & sweet cream frozen food. 
Poster. Appl. author: W. J. 
Henderson. © 10Apr56; KKH63IO. 

Long, large and delicious, Dairy 
Queen banana split. Whole milk & 
sweet cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Apr56; KKH6313. 

Nutty, man, nutty, Dairy Queen 
butter pecan sundae. Whole milk 
& sweet cream frozen food. Post- 
er. Appl. author; W. J. Hender- 
son. © 10Mar56; KK115822. 



Red, ripe 'n ready, Dairy Queen 
strawberry sundae. Whole milk & 
sweet cream frozen food. Appl. 
author: W. J. Henderson. 
© 10May56; KK116772. 

Restock your freezer event. Take 
home some delicious Dairy Queen. 
Whole milk & sweet cream frozen 
food. Poster. Appl. author: 
W. J. Henderson. © 10Feb56; 
KKH5830. 

The right way to serve and keep 
hard frozen Dairy Queen. Whole 
milk & sweet cream frozen food. 
Sheet. Appl. author: Gene Carr. 
© 15Jan56; KKll^lOlj.. 

The shape of fun to come, DQ sand- 
wich. Whole milk & sweet cream 
frozen food. Streamer. Appl. 
author: W. J. Henderson. 
© National Dairy Queen Develop- 
ment Co., Inc.; 10Apr56; KKH6316. 

A smile's in style with the Dairy 
Queen Coconut Isle. Whole milk & 
sweet cream frozen food. Stream- 
er. Appl. author: W. J. Hender- 
son. © 10Apr56; KKII63I5. 

Spectacular; Dairy Queen malts & 
shakes. Whole milk & sweet cream 
frozen food. Poster. Appl. au- 
thor: «*. j. Henderson. © 10Mar56; 
KKH5839. 

Star of sundaes, Dairy Queen choco- 
late sundae. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Feb56; KKII5829. 

Sure and begorrah, it's Dairy Queen 
Emerald Isle. Whole milk & sweet 
cream frozen food. Streamer. 
Appl. author: W. J. Henderson. 
© 10Feb56; KK115826. 

Take your pleasant choice; Dairy 
Queen sodas, floats, freezes. 
Whole milk and sweet cream frozen 
food. Appl. author; W. J. Hen- 
derson. © 10May56; KK116771. 

When good flavors get together, 

DQ sandwich, chocolate wafers with 
Dairy Queen in between. Whole 
milk & Sweet cream frozen food. 
Poster. Appl. author: W. J. 
Henderson. © 10Mar56; KK115814.0. 

NATIONAL FARM BUILDINGS, INC. © 

Announcing to farmers: New, low- 
cost, modern Can't-Sag pole build- 
ings with truss rafter construc- 
tion. Ad mat. © 15Jan56; 
KKII586O. 

Big news in farm buildings. Mail 
folder. © 15Jan56; KKH5325. 

Mr. Farmer: Here's low-cost safe 
corn storage. Can't-Sag 30' x 32' 
pole corn crib. Ad mat. 
© 15Jan56; KKH5862. 

Mr. Farmer: Low-cost machinery cen- 
ter saves equipment depreciation. 
Can't-Sag 32' x 90' pole machinery 
center. Ad mat. © 15Jan56; 
KKH5863. 

Mr. Farmer: Low-cost pole barn saves 
chore time. Can't-Sag 52' x 60' 
pole barn. Ad mat. © 15Jan56; 
KK115859. 

Mr. Parmer: New, low-cost all-pur- 
pose pole building. Can't-Sag 
I|.0' x 60 ' pole utility building. 
Ad mat. © 15Jan|j6; KKH586I1. 

Mr. Farmer: You need the lifetime 
protection of a Can't-Sag pole 
building, now. Can't-Sag 
lj.0' x 60 ' pole cattle barn. Ad 
mat. © 15Jan56; KKH586I. 

NATIONAL HOMES CORP. © 

Automatic production assures pre- 
cision, finer quality, better per- 
formance. Prefabricated houses. 



66 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



NATIONAL HOMES CORP. © Cont'd. 

(In Building standards monthly, 
Apr. 1956, p.l| of cover) Appl. 
author: Applegate Advertising 
Agency, Inc. © lApr56; KEII6O52. 

Featuring for the first time, large, 
luxurious homes. Prefabricated 
houses. (In Muncie star, Oct. 8, 
I955, p. 10) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 80ct|>5; KKH36I+5. 

For finer living, a National Home 
with new, luxurious features. 
Prefabricated houses. (In Look, 
Feb. 21, 1956, p.l|9) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 7Feb56; KKlllt5U8. 

For greater volume profits, builders 
are using National Homes. Nation- 
al Homes are a brand-name prod- 
uct ... cEndorsed bya N. D. Woods 
c& 2 othersD prefabricated houses. 
(In American builder, Jan. 1956, 
p. 234) Appl. author: Applegate 
Advertising Agency, Inc. © Uan56; 
KK113351*.. 

For greater volume profits, builders 
are using National Homes. Nation- 
al Homes is the country's largest 
producer of homes. cEndorsed bya 
Wallace Johnson c& 2 others^ Pre- 
fabricated houses. (In House & 
home, Jan. 1956, p.l| of cover) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © 26Dec55 
(in notice: 1956); KK113355. 

How to put on a successful National 
Homes open-house promotion. Pre- 
fabricated houses. 7 P- Appl. 
author: Applegate Advertising 
Agency, Inc. © 30Sep55; KKII3976. 

In 1956, the 100,000th National 
Home. cEndorsed bya R. F. Diehl 
c& 2 others 3 Prefabricated 
houses. (In American Builder, 
Apr. 1956, p.F-llj.) Appl. author: 
Applegate Advertising Agency, Inc. 
© lApr56; KKH6OI4.8. 

In 1956, the 100,000th National 
Home. National Homes you can 
individualize. Prefabricated 
houses. (In Life, Jan. 23, I956, 
p. 126-127) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 20Jan56; KK1137U°. 

In 1956, the 100,000th National 
Home. National leads in fine- 
home features. Prefabricated 
houses. (In Parents' magazine, 
May I956, P.9I4.-95) Appl. author: 
Applegate Advertising Agency, Inc. 
© 25Apr56; KKII6053. 

In 1956, the 100,000th National 
Home. Take a look at the new 
Nationals, finer homes at far 
less cost. Prefabricated houses. 
(In Good housekeeping, Apr. I956, 
p. I8O-I8I) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 20Mar56; KKII6OI4.9. 

An Invitation to visit the all-new 
I956 National Home. Prefabricated 
houses. (In Chicago construction 
news, Jan. 2I4., 195°, P-3) Appl. 
author: Applegate Advertising 
Agency, Inc. © 21; Jan 56; KKIIW4.67. 

National Homes mortgages are sound 
long-term investments. Prefab- 
ricated houses. (In Banking, 
Apr. 1956, p. 127) Appl. author: 
Applegate Advertising Agency, Inc. 
© 30Mar56; KKII605O. 

National Homes mortgages are sound 
long-term investments. Prefabri- 
cated houses. (In The Mortgage 
banker, Mar. I956, p. 5) Appl. 
author: Applegate Advertising 
Agency, Inc. © 15Feb56; KK11521U. 



National Homes open house showings 
attract millions of home buyers. 
Prefabricated houses. (In House 
& home. Mar. I956, p.l|. of cover) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © 26Feb56; 
KKH5213. 

National Homes prefabricated panels 
and structural parts are approved 
... Complete code compliance. 
(In Southern building magazine, 
Mar. 1956, p.l; of cover) Appl. 
author: Applegate Advertising 
Agency, Inc. © 10Mar56; KK116051. 

I956, a year of opportunity for you 
as a National Homes builder-deal- 
er. Prefabricated houses. (In 
PF-the magazine of prefabrication, 
Dec. 1955, p. 35) Appl. author: 
Applegate Advertising Agency, Inc. 
© 15Dec55; KKH3975. 

A practical solution to the urgent 
need for schools. Prefabricated 
schools. Pamphlet. Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © 28Dec55; KKHl4j.66. 

10 big reasons why more and more 
leading builders prefer building 
National Homes. Prefabricated 
houses. (In American builder, 
Feb. I956, p.li+6) Appl. author: 
Applegate Advertising Agency, Inc. 
© lFeb56; KKlli4;68. 

Why prefabricated homes make better 
mortgage risks, by James R. Price. 
20 p. Appl. author: Applegate 
Advertising Agency, Inc. 
© 15Nov55; KKIII4.OO5. 

NATIONAL INSTITUTE OF WOOD KITCHEN 
CABINETS. © 

Wood for enduring beauty. Pallet 
board with woman's head. (In 
History of the Institute, cover) 
© 20Jan56; KKIU4.OI7. 

NATIONAL LIGHTING BUREAU. © 

New, easier way to sell bigger 
profit lighting jobs. Certified 
Lighting Plan. (In Electrical 
west, Feb. I956, p.156-157) 
Appl. author: Van Auken, Ragland 
& Stevens. © 10Feb56; KK115387. 
Sell up with plus features and 

National Lighting standards. Cer- 
tified lighting. (In Qualified 
contractor, Mar. 1956, P»51) 
Appl. author: Van Auken, Ragland & 
Stevens. © 5Mar56; KKH7278. 

NATIONAL OATS CO. © 

Worth getting up for; 3 Minute oats. 
Poster. Appl. author: Gene Carr. 
© 2l+Jan56; KKlll+601. 

Worth getting up for because it is 
so fine in flavor, so nourishing, 
so quick to fix. 3~l> : lnute brand 
oatmeal. (In Tampa morning trib- 
une, Feb. 22, I956, section 1, 
p. 18) Appl. author: Gene Carr. 
© 22Feb56: KKHI4.826. 

Worth reaching for because it out- 
performs them all. 3 Minute brand 
popcorn. (In Dallas times herald, 
Feb. 16, 1956, section 5, p. 6) 
Appl. author: Gene Carr. 
© l6Feb56; KKHU827. 

Worth reaching for, tasty-tender, 
tantalizing. 3 Minute brand pop 
corn. Poster. Appl. author: 
Gene Carr. © 2l*Jan56; KKII56OO. 

NATIONAL OF HARTFORD GROUP. © 

The only man in town you wouldn't 
dare do business without, your 
protection agent ... Insurance. 
(In Time, Feb. 6, I956, p. 62) 
Appl. author: J. M. Hickerson, 
Inc. © 6Feb56; KKH3897. 



The only man In town you wouldn't 
dare do business without, your 
protection agent. Insurance. 
(In Time, Apr. 2, 1956, p. ill) 
Appl. author; J. M. Hickerson, 
Inc. © 28Mar56; KK 116^65. 

NATIONAL PRESTO INDUSTRIES, INC. © 

Now, the famous Presto pressure 
cooker is electric. (In Good 
housekeeping, Dec. 1955. P-177) 
© 17Nov55; KKH328O. 

Presto fiftieth anniversary bonus 
values. New Presto cooker, great- 
est pressure cooker advance in 15 
years. (In The Progressive farm- 
er, Apr. 1955, p. log) © 15Mar55; 
KKII533I4.. 

Presto free offer: free ironing pad 
and cover set with purchase of 
Presto vapor steam and dry iron. 
(In The Saturday evening post, 
Sept. 17, 1955, P. HI) © Il+Sep55; 
KK113282. 

Presto in exciting new pastel colors. 
Automatic coffee maker; electric 
steam & dry iron. (In Ladies' 
home journal, Nov. 1955, P«32) 
© 270ct55; KKH3283. 

presto saves time; give them the new 
Presto 700 cooker. (In The Satur- 
day evening post, Sept. 17, 1955, 
p. 110) © ]J;Sep55; KK113281. 

This is true about steam Ironing. 
Presto vapor steam Iron. (In 
McCall's, Apr. 1955, p.l60) 
© 20Mar55; KK116602. 

This is true about steam ironing. 
You must have these 6 features 
for easiest ironing, best results. 
Presto vapor steam iron. (In 
McCall's, Apr. 1955, P.I60) 
© l6Mar55; KK 115523. 

NATIONAL RURAL ELECTRIC COOPERATIVE 
ASSN. © 
A freezer's the handiest thing. 

[Housewife & Willie Wiredhand at 

freezer] Electric service. 

Sheet. Appl. author: William S. 

Roberts. © 27Mar56; KKH6667. 
Willie Wiredhand. Hey pop, Fancy 

Dan got away. I4.-H Club publicity. 

Electric service. Sheet. Appl. 

author: William S. Roberts. 

© 15May56; KK116666. 

Willie Wiredhand. I've never been 
up to the old hermit's cave before. 
REA twentieth anniversary. Elec- 
tric service. Sheet. Appl. au- 
thor: William S. Roberts. 
© 13Jan56; KK113U20. 

Willie Wiredhand. March winds and 
April showers make way for sweet 
May flowers. Electric water 
systems. Sheet. Appl. author: 
William S. Roberts. © 15Feb56; 
KK114302. 

Willie Wiredhand. Tell us a story, 
Uncle Willie. (250th anniversary 
of Benjamin Franklin's discovery 
of electricity) Electric service. 
Sheet. Appl. author: William S. 
Roberts. © ll^Iar56; KKH563O. 

Willie Wiredhand. Willie, this la a 
lot of nonsense. Irrigation. 
Electric service. Sheet. Appl. 
author: William S. Roberts. 
© l6Apr56; KK116668. 

NATIONAL SYNDICATIONS, a division of 
THEODORE H. SEGALL ADVERTISING 
AGENCY. SEE Segall (Theodore H. ) 
Advertising Agency. 

NATIONAL TRADE CHEMICALS CO. 

Supermaster spotting chart. Dry 
cleaning spotting chemicals. 
Sheet. © Louis Goldsmith t.a. 
National Trade Chemicals Co.; 
22Dec55; KKII3878. 



1956 



CURRENT REGISTRATIONS 



67 



NATONE CO. © 

Lip lines, a guide to new lip love- 
liness, by Martha Lorraine. Lip- 
stick brushes. Polder. Appl. 
author: Martha Lorraine, pseud, of 
Carl Wagley Culpepper. © 28May56; 
KK117088. 
The soap that makes your skin sing. 
Neutrogena. Sheet. Appl. au- 
thor: Carl Wagley Culpepper. 
© 2May56; KKH7O89. 

NEHI CORP. © 

Dig this crazy purr. Louie the 
Leopard says: (Purr) You'll be 
the coolest cat in town with any 
of these 9 live-ly flavors (unpurr) 
Soft drinks and carbonated waters. 
(In Chicago daily tribune, May 25, 
I956, pt.l, p. 15) © 25May56j 
KKH6958. 
Knee-deep in Nehi in MiraCan. 
Nehi - Louie, the Leopard says: 
(Purr) You'll be the coolest cat 
in town with any of these 9 live- 
ly flavors (unpurr) Soft drinks & 
carbonated waters. (In Chicago 
daily tribune, June 11, 195&, Pt«3» 
p.l) © HJun56; KKII7UO8. 

Look ma, no paws, but refreshment 
aplenty in Nehi MiraCans. Nehi - 
Louie, the Leopard says: (Purr) 
You'll be the coolest cat in town 
with any of Nehi's 9 live-ly fla- 
vors (unpurr) Soft drinks & car- 
bonated waters. (In Chicago daily 
tribune, June 6, I956, pt.2, p. 12) 
© 6Jun56; KKII71I4.5. 

NEILSON CHEMICAL CO. © 

How to use wipe-off type Metalprep, 
a Prep product. Rust remover & 
metal cleaner. Folder. 
© 12Apr56; KKH56I13. 

NEIMAN-KARCUS. © 

After-five fur. (In The Dallas 
morning news, Feb. 29, I956) 
© 29Feb56; KKHI1986. 

Announcing a breathtaking collection 
of pure-luxury white mink ... (In 
The Houston chronicle, Mar. 25, 
I956, section 1, p. 3) © 25Mar56; 
KKII5I4.65. 

A brand-new collection of N-M mink 
cape stoles has arrived ... (In 
The Dallas morning news, Dec. 30, 
1955, Pt.3, P-l) © Neiman- 
Marcus Co.; J0Dec55; KKII3169. 

Desert sand mink for 195&- Th e rare, 
striking, and sophisticated blonde 
mink ... (In The Houston post, 
May 16, I956, section 2, p. 3) 
© l6May56; KKII6985. 

Give her a choice of N-M mink, 
J4.95.OO. (In The Dallas morning 
news, Dec. 15, 1955, Pt«3, p.l) 
© Neiman-Marcus Co.; 15Dec55; 
KKH3167. 

Great special purchase, new full- 
length mink coats at 1+0 /o sav- 
ings. (In The Dallas morning news, 
Jan. 22, I956, pt.6, p. 8) ©Nei- 
man-Marcus Co.; 22Jan56; KKIII4218. 

If sheared raccoon, sheared beaver 
or Persian lamb is your fur ... 
Special fur purchase. (In The 
Dallas morning news, Feb. 5> 195&, 
pt.6, p. 8) ©Neiman-Marcus Co.; 
5Feb56; KKIII4.220. 

If there is a mink coat in your 
future, we urge you to hurry to 
N-M today. (in The Dallas morning 
news, Jan. 26, 1956, pt.3, p. 18) 
© Neiman-Marcus Co.; 26jan56: 
KKlllj.217. 

It will be a cold day in July. Fur 
storage. (In The Dallas times 
herald, Apr. 1, 1956, pt.B, p.l) 
© lApr56; KKH6989. 



Last I; days of our famous fur sale. 
(In The Dallas morning news, 
Feb. 22, 1956) © Neiman-Marcus 
Co.; 22Feb56; KKlll^S?. 

N-M mink is a widely accepted fash- 
ion philosophy. Not just mink, 
but N-M mink 85O.OO. (In The 
Houston chronicle, Apr. 29, I956, 
section 1, p. 3) © 29Apr56; 
KKII699O. 

The N-M way to give mink. Don't 
panic, better late than not to 
give N-M mink at all. (in The 
Houston post, Dec. 22, 1955, sec- 
tion 2, p. 3) © Neiman-Marcus 
Co.; 22Dec55; KK113166. 

The N-M way to give mink. Not just 
mink, but Neiman-Marcus mink ... 
(In The Dallas morning news, 
Dec. 18, 1955, pt.5, p. 2) ©Nei- 
man-Marcus Co.; l8Dec55; KKII3168. 

Neiman-Marcus prophetic mink fash- 
ion. (In The Dallas morning news, 
Mar. 9, 1956, pt.3, P. 17) 
© 9Mar56; KKII5I+6I. 

New mink shape ... The jacket 
stole. (In The Dallas morning 
news, Apr. 29, I956, pt.6, p. 8) 
© 29Apr56; KKII6987. 

Not just mink, but N-M custom mink. 
For the woman who wants the most 
individual of minks ... (In The 
Dallas morning news, Apr. 11, 195&, 
pt.3, p.l) © llApr-56; KKH6986. 

Not just mink, but N-M mink 850.00. 
Silverblu mink scaled for the tall 
figure. (In The Dallas morning 
news, Feb. 26, 1956, pt.6, p. 10) 
© 26Feb56; KKH5I16I4.. 

Not just mink, but N-M mink 85O.OO. 
This superb stole is royal pastel 
mink ... (In The Dallas morning 
news, Mar. 7, I956, pt.2, p. 3) 
© 7Mar56; KKH5I4.62. 

Not just mink, but N-M mink 550.00. 
(In The Dallas morning news, Feb. 
20, 1956) © Neiman-Marcus Co.; 
20Feb56; KKlll4.98ij.. 

Not just mink, but N-M mink, 695. 00. 
A superb cape stole of dark ranch 
mink ..■ (In The Dallas morning 
news) ©25May56; KK117026. 

Not just mink, but N-M mink 695. 00. 
If there's a fur in your future, 
see this superb stole ... (In The 
Dallas morning news, Mar. 16, 1954 
pt.3, p. 16) © l6Mar56; KKH5I4.63. 

Not just mink, but N-M mink 695. 00. 
Silverblu mink in a stole ... (In 
Tne Houston post, Mar. 18, I956, 
section 5, p.l) © l8Mar56; 
KKII5I4.60. 

Presenting a very special purchase 
of popular furs. (In The Dallas 
morning news, Jan. 31, 195^, Pt-3, 
p.l) ©Neiman-Marcus Co.; 
31Jan56; KKIII4.215. 

Sale of N-M mink. (In The Dallas 
morning news, Jan. 6, I956, pt.3, 
p. 20) ©Neiman-Marcus Co.; 
6jan56; KKH317O. 

Take a mink jacket. (In The Dallas 
morning news, Feb. 16, 195^) 
©Neiman-Marcus Co.; l6Feb56; 
KKIIU985. 

Tomorrow, N-M's great fur sale 

offers new and further reductions. 
(In The Dallas morning news, 
Jan. 29, I956, pt.6, p. 10) 
©Neiman-Marcus Co.; 29Jan56; 
KKHI4216. 

Traditional fur sale. (In The Dallas 
morning news, Jan. 3, 1956, pt.3, 
p. 12) ©Neiman-Marcus Co.; 
3 Jan 56; KKIII4.219. 

We are not fresh out of mink. (In 
The Houston post, Dec. 27, 1955, 
section 2, p. 2) © Neiman-Marcus 
Co.; 27Dec55; KKH3165. 



We invite you to premiere today ... 
Not just mink, but N-M mink, 
895.OO. (In The Dallas morning 
news, Feb. 7, 1956, pt.3, p.15) 
©Neiman-Marcus Co.; 7Feb56; 
KKlll+221. 

We make mink for the hard-to-flt. 
If you're just between sizes ... 
© 20May56; KKH7027. 

Whatever your direction, you'll find 
the ideal travel stole in our new 
collection ... First-class travel 
ers. (In The Dallas morning news, 
May 16, I956, pt.3, p. 15) 
© l6May56; KKII6988. 

NESTLE CO., INC. © 

Coffee prices are on the rise, but 
Nestle' s brings you this money- 
saving bargain, look for this 
special jar and get an extra 15^ 
off. (In The Detroit news, 
Feb. 16, 1956, p. 1+1+) Appl. au- 
thor: McCann Erickson, Inc. 
© l6Feb56; KKlll+951. 

Delicious any strength you like it. 
Richer-tasting Nestle 's coffee has 
real percolated flavor. (In Sun- 
day news, New York, Oct. 16, 1955> 
p. 12) Appl. author: McCann 
Erickson, Inc. © l60ct55; 
KKH3207. 

Delicious any strength you like it. 
Richer-tasting, Nestle 's coffee 
with real percolated flavor. (In 
Erie, Pa., times, Jan. 8, I956, 
p.ll-E) Appl. author: McCann 
Erickson, Inc. © 8jan56; KKH3360. 

Dessert him and you always get your 
man. Nestle's semi-sweet choco- 
late. Appl. author: McCann 
Erickson, Inc. © 10ct5l+; KKlll+81+1. 

Every jar of Nestle's coffee now 
reduced in price and on this 
special jar get an extra 5/ off. 
(In New York world telegram & 
sun, Dec. 7, I955, p. 33) Appl. 
author: McCann Erickson, Inc. 
© 7Dec55; KKII35I9. 

Every jar of Nestle's coffee now 
reduced in price and on this 
special jar get an extra 10^ off. 
[Woman holding cup of coffee] 
Appl. author: McCann Erickson, 
Inc. © 7Dec55; KKH6358. 

Mmm — dreamy, real Toll House 
cookies from Nestle's Toll House 
cookie mix. Appl. author: McCann 
Erickson, Inc. © 26jan56; 
KKHI+90I+. 

Mm, tastes like old times. Instant 
EverReady, Nestle's sweet milk 
cocoa. (In This week magazine, 
Jan. 15, 1956, p.2l+) Appl. au- 
thor: McCann Erickson, Inc. 
© 15Jan56; KKH3520. 

Now, satisfy your coffee hunger with 
iced Nescafe made in seconds with 
cold water. (In McCall's, June 
1956, P»89) Appl. author: Bryan 
Houston, Inc. © 22May56; KK116866. 

Now, satisfy your coffee hunger with 
Nescafe, tastier coffee made the 
modern way. (In Ladies' home 
journal, Jan. I956, p. 17) Appl. 
author: Bryan Houston, Inc. 
© 29Dec55 (in notice: I956); 
KKH3736. 

Now, satisfy your coffee hunger 
with Nescafe, tastier coffee made 
the modern way. (In Look, Mar. 20, 
1956, p. 8l) Appl. author: Bryan 
Houston, Inc. © 9Mar56; KKlll+763. 

Now, satisfy your coffee hunger with 
Nescafe, tastier coffee made the 
modern way. cWoman watching cof- 
fee being poured into cup; fire- 
place scenes (In Ladies' home 
journal, May 1956, p.116) Appl. 
author; Bryan Houston, Inc. 
© 26Apr56; KK116297. 



68 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



NESTLE CO., INC. © Cont'd. 

Richer-tasting Nestle 's coffee has 
real percolated flavor. Nestle' s 
instant coffee. (In Providence 
Sunday journal cmagazine sections 
Feb. 26, 1956, p. 5) Appl. au- 
thor; McCann Erickson, Inc. 
© 26Feb56; KKHI+954. 

Satisfy your coffee hunger with 

Nescafe. (In Ladies' home journal, 
Feb. 1956, p.l+ of cover) Appl. 
author: Bryan Houston, Inc. 
© 30Jan56; KK113735. 

Save 10^ on the finest instant cof- 
fee and chicory in New Orleans, 
Ricory. (In New Orleans states, 
Feb. 29, I956, p. 12) Appl. au- 
thor: McCann Erickson, Inc. 
© 29Feb56; KKlll+952. 

Save 25^, now. Use the coupon like 
this (that came in the mail) to 
get 25^? off on a jar of Nestle's 
instant coffee with real per- 
colated flavor. (In Poughkeep3ie 
New Yorker, Apr. 5, I956, p. 25) 
Appl. author: McCann Erickson, 
Inc. © 5Apr56; KKII6793. 

Today's best coffee buy, Nescafe, 
truly delicious coffee. (In Los 
Angeles herald & express, Apr. 19, 
I956, p.B-6) Appl. author: Bryan 
Houston, Inc. © 19Apr56; KKII6159. 

Your best coffee buy, Nescafe's big 
96-cup jar. (in The Evening bul- 
letin, Philadelphia, Feb. 23, 1956, 
p 21+B) Appl. author; Bryan 
Houston, Inc. © 23Feb56; KKII4I4.O6. 

NESTOR, DONALD E. d.b.a. NEW ENGLAND 
TAP CO. SEE New England Tap Co. 

NEW CASTLE PRODUCTS, INC. © 

Do your old-type doors cause a traf- 
fic jam? Modernfold's new folding 
doors ... (In The Saturday eve- 
ning post, May 21, 1955) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © 17May55; 
KKH589O. 
Somewhere in your house, you have a 
problem door. Modernfold's new 
folding door ... (In The Satur- 
day evening post, Oct. 16, 195U> 
p. 13) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 120ct5l4.; KKH5889. 

NEW ENGLAND TAP CO., INC. © 

Let's cut out the double talk about 
taps. Cromclad taps. (In Metal- 
working, Dec. 1955, p. 35) 
© Donald E. Nestor d.b.a. New Eng- 
land Tap Co.; 25Nov55; KKlH|0l5. 
Special notice to users of machine 
screw taps, sizes 3 to 10. (In 
Metal-working, Feb. I956, p.5U) 
© 25Jan56; KKllJ+978. 

NEW HAVEN RAILROAD. © 

The Berkshires. Folder. Appl. 
author: Doyle Dane Bernbach, Inc. 
© 31Hay56; KK117627. 

Boston. Folder. Appl. author: 
Doyle Dane Bernbach, Inc. 
© 31May56; KK117630. 

Cape Cod. Folder. Appl. author: 
Doyle Dane 3ernbach, Inc. 
© 31May56; KK117631. 

Connecticut. Folder. Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 31>lay56; KK117628. 

Nantucket & Martha's Vineyard. 

Folder. Appl. author: Doyle Dane 
Bernbach, Inc. © 31May56; 
KK117632. 

Rhode Island. Folder. Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 31May56; KK117629. 

See southern New England. Pamphlet. 
Appl. author: Doyle Dane Bernbach, 
Inc. © 2Apr56; KK116002. 



NEW MILL NOODLE Sc MACARONI CO., INC. © 
New Mill home style, pure, enriched, 
egg noodles for those who want the 
best. Net weight 6 1/2 oz. 
Label. © 15Jan56; KKIIJ4.87I. 

NEW PRODUCTS DIVISION, BEAVER TOOL CO. 
SEE Beaver Tool Co. 

NEW YORK HANSEATIC CORP. © 

Announcing New York Hanseatic Cor- 
poration has been appointed sole 
distributor for Zebra Di-N-Cal, 
ammonium nitrate limestone ... 
(In Farm chemicals, Dec. 1955, 
p. 7) © 19Dec55; KK113114.5. 

NEW YORK LIFE INSURANCE CO. © 

Should your child be a home econo- 
mist? By Catherine T. Dennis. 
(In The Saturday evening post, 
Feb. 11, 1956, p.tU-^5) Appl. 
author; Compton Advertising, Inc. 
© HFeb56; KK1U|77U. 
Should your child go into the min- 
eral Industry? By John W. Vander- 
wilt. (In Collier's, May 25, 
1956, p. I8-I9) Appl. author: 
Compton Advertising, Inc. 
©25May56; KK116835. 
Should your child go into the print- 
ing industry? By William H. Wal- 
ling. (In Collier's, Mar. 30, 
I956, p. 16-17) Appl. author: 
Compton Advertising, Inc. 
© 30Mar56; KKII6836. 

NISSEN TRAMPOLINE CO. © 

Bouncing fun for healthy youngsters. 
Nissen Thumper Trampoline. Fold- 
er. Appl. author: Kenneth D. 
Warren. © 19Jun56; KK117686. 

Thanks. We're Jumping at this 

opportunity to thank you for your 
order ... Folder. Appl. author: 
Kenneth D. Warren. © 17Apr56; 
KKII5898. 

This takes the cake. Folder. 

Appl. author: Kenneth D. Warren. 
© 17Apr56; KKH5897. 

NOBLE & WESTBR00K MANUFACTURING CO. © 
Noblewest general purpose marking 
machines. Series 5°« p.ll-lS. 
Appl. author: William C. Westbrook. 
© 17Mar56; KKH58O3. 

NOMARK CO. © 

Build your own mountain, do it 
yourself kit. Novelty. Sheet. 
Appl. author: George Earl. 
© 111ar56; KKII51I+6. 

NORCROSS. 

Accent on Gold. Signature Notepaper. 
59SN12. 10 notes and envelopes. 
Label. © Norcross, Inc.; HJan56; 
KKH6OO8. 

Blossoms a la Cart. Signature Note- 
paper. 59SN18. 10 notes and 
envelopes. Label. © Norcross, 
Inc.; 25Jan56; KK116007. 

Bonjour. Signature Notepaper. 

100SN52. 12 notes and envelopes. 
Label. ©Norcross, Inc.; 5 0ct 55; 
KKH3059. 

Forget-Me-Not. Signature Note- 
paper. 59SN19. 10 notes and 
envelopes. Label. © Norcross, 
Inc.; HJan56; KK116006. 

A gift wrapping, Candy. No.25ll8. 

2 sheets. Label. ©Norcross, 

Inc.; 28Mar56; KK115633. 
Half Pint. Signature Notepaper. 

59SNI5. 10 notes and envelopes. 

Label. ©Norcross, Inc.; 190ct55; 

KK113061. 
Norcross American Beauty. Signature 

Notepaper. 100SN5^. 12 notes and 

envelopes. Label. © Norcross, 

Inc.; 50ct55; KKII306O. 



Norcross Miniatures. 100M50. 15 ... 
greeting cards. Label. © Nor- 
cross, Inc.; l6Dec55; KK113062. 

N0RDBERG MANUFACTURING CO. © 

Fast, powerful ... Nordberg Track- 
Shifter. Bulletin 25I4.. Folder. 
Appl. author: David H. Hartnett. 
© 2Mar56; KKH5567. 

How you can obtain added value and 
much longer life from your Symons 
cone crushers; maintenance and re- 
pair facilities ... P-29A. Sheet. 
© lApr56; KKH6658. 

Nordberg Bantam Rail Slotter. Bul- 
letin no. 258. Trackworking equip- 
ment. Sheet. Appl. author: 
David H. Hartnett. © 15Mar56; 
KKH5569. 

Nordberg Surf-Rail grinder. Bul- 
letin 255. Sheet. Appl. author: 
David H. Hartnett. © 15Mar56; 
KK115568. 

Symons V screen for maximum ef- 
ficiency in fine coal prepara- 
tion. Sheet. © 9Apr56; 
KK11598U. 

NORMAN'S KILL FARM DAIRY CO., INC. © 
Norman's Kill velvet ice cream. 
Vanilla & chocolate. Half gallon 
liquid. Label. Appl. author: 
Thomas Hill. © 22Jan56; KKIII4.878. 

N0RRIS, G. A. 

Map of West Alabama fishing spots. 
Fishing supplies. Sheet. 
© George A. Norrls; ll4.Feb56; 
KK11U757- 

NORTH AMERICAN ENTERPRISES, INC. © 
Super-Chek. H 21+3319. General 
merchandise. Post card. Appl. 
author: Samuel R. Sague. 
© l5Jun56; KK11761+1. 

NORTH AMERICAN MUSHROOM CO. © 

North American brand mushroom gravy; 
heat and serve. Contents 6 oz. 
avoir. Label. © 10Jan56; 
KK113990. 

NORTH AMERICAN VAN LINES, INC. © 

Americans on the move, (in Coronet, 
Feb. 1956, p. 69-76) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © 25Jan56; KKH392I4.. 

Attention - exhibitors at Super 
Market Institute and NARGUS con- 
vention: ship your display un- 
crated via North American padded 
van. fin Food field reporter, 
Apr. 16, 1956, p. 19) Appl. au- 
thor; Applegate Advertising Agency, 
Inc. © 13Apr56; KK116806. 

Call your North American agent for 
wife-approved moving service. 
(In The Saturday evening post, 
Feb. 18, 1956, p. 85) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © ll4.Feb56; KKIII4I4.63. 

Call your North American agent for 
wife-approved moving service. 
Mrs. Richard Cox. (In Sunset, 
Apr. I956, p. 8) Appl. author: 
Applegate Advertising Agency, Inc. 
© 25Feb56; KK116014+. 

Destination calls, an appreciated 
feature of North American wife- 
approved moves. (In Business 
week. May 5, 1956, p. 88) Appl. 
author: Applegate Advertising 
Agency, Inc. © J+May56; KKH68UO. 

Door-to-door delivery of your ex- 
hibit displays, just like North 
American wife-approved moves. (In 
Business week, June 2, 1956, p. 61) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © Uun56; 
KK117660. 

End work, end worry with North 
American wife-approved moving 
service. (In Christian Science 



1956 



CURRENT REGISTRATIONS 



69 



monitor, Apr. 19, I956, p. 3) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 19Apr56; 
KKH68O7. 
Exhibit displays handled as safely 
as North American wife-approved 
moves. (In Time, Jan. 23, I956, 
p. 100) Appl. author: Applegate 
Advertising Agency, Inc. 
© l8Jan56; KKH3927. 

High value machines shipped with 
the care of North American wife- 
approved moves. (In Business 
week, Apr. 7, I956, p.6l) Appl. 
author: Applegate Advertising 
Agency, Inc. © 7Apr56; KKlloOi+6. 

High-value products gentled just 
like North American wife-approved 
moves. (In Business week, Jan. 28, 
1956, p. 122) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 27Jan56; KKH3925. 

High-value products gentled just 
like North American wife-approved 
moves. (In Fortune, May 1956, 
p. 23D Appl. author: Applegate 
Advertising Agency, Inc. 
© 2^Apr56; KKH6838. 

Let NAVL, wife-approved moves, serv- 
ice deliver your exhibits safely, 
on time. (In Advertising age, 
Mar. 19, 1956, p. 63) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 19Mar56; KKH5177. 

Let North American wife-approved 
moving service deliver your ex- 
hibits. (In Advertising age, 
June 18, 1956, p. 85) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © l8Jun56; KK117665. 

Local movers and warehousemen, in- 
crease your income immediately 
without extra Investment ... 
Long distance moving. (In Trans- 
port topics, Feb. 20, 1956, p.2i+) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © 20FebS6: 
KKlll+Ij.62. 

Logistics Research, Inc. praises 
wife-approved moving service on 
6,000-mile exhibit trip. (In Ad- 
vertising age, May 28, I956, 
p. 127) Appl. author: Applegate 
Advertising Agency, Inc. 
© 28May56; KKH7I+25. 

Memo to a man with a headache. 
Long-distance moving. (In For- 
tune, Dec. 1955, p. 251) Appl. 
author: Applegate Advertising 
Agency, Inc. © 29N0V55; KK113010. 

Move to your new home, the wife- 
approved way. Mrs. C. E. Morgan. 
(In New homes guide, 36th ed., 
spring-summer, 1956, p.166) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 15Apr56; 
KKH6839. 

NAVL I956 advertising service. Ad 
mat catalog. 2I4. p. Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 2Feb56; KKH3928. 

New furnishings get same coddling as 
North American wife-approved 
moves. (In Business week, Feb. 25, 
1956, P«9U) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 2l4.Feb56; KKII518O. 

New furnishings get same coddling 
as North American wife-approved 
moves. (In Traffic world, Apr. 7, 
!956, p. 3 °f cover) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 7Apr56; KKII60I4.5. 

North American agents are famous for 
wife-approved moving service. 
Mrs. L. W. Ashwell. (In The Sat- 
urday evening post, Apr. Xl+, I956, 
p. 121) Appl. author: Applegate 
Advertising Agency, Inc. 
© 10Apr56; KKll6o[|.3. 



Oh, that's Junior. North American 
Van Lines covers everything they 
move. (In The New Yorker, Dec. 17, 
1955. P«72) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 15Dec55; KKH3OO9. 

1,087 North American agents offer 
you wife-approved moving service. 
(In The Saturday evening post, 
Jan. 28, I956, p. 100) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 2l|.Jan56; KKII3926. 

Only North American agents provide 
wife-approved moving service. 
cEndorsed bya Mrs. W. H. Laren. 
(I ?o5? od hoU3e keeping, June 1956, 
p. 185) Appl. author: Applegate 
Advertising Agency, Inc. 
© 22May56; KK117l).26. 

Only North American agents provide 
wife-approved moving service. 
Mrs. W. H. Laren. (In The Satur- 
day evening post, Mar. 17, I956, 
p. 23) Appl. author: Applegate 
Advertising Agency, Inc. 
© 13Mar56; KKII5178. 

Only North American offers you 

wife-approved moving service. (In 
The Christian Science monitor, 
Mar. 29, 1956, p. 2) Appl. author: 
Applegate Advertising Agency, Inc. 
© 29Mar56; KKH68O9. 

The quick, safe way to ship is un- 
crated via NAVL-Creston padded 
vans. (In Appliance manufacturer, 
Feb. I956, p. 69) Appl. author: 
Applegate Advertising Agency, 
Inc. © lFeb56; KKlll+l^Lj.. 

The show goes on with exhibits 

shipped like North American wife- 
approved moves. (In Business 
week, Mar. 10, I956, p.169) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © 9Mar56; 
KK115179. 

The show goes on with exhibits 

shipped like North American wife- 
approved moves. (In Transport 
topics, May 21, 1956, p. 92) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 21May56; 
KK117U27. 

Special containers protect every 
article in North American wife- 
approved moves. (In Business 
week, Mar. 2\\, 1956, p.Slj.) Appl. 
author: Applegate Advertising 
Agency, Inc. © 2i|Mar56; KKH60I47. 

Uncrated new furniture travels as 
securely as North American wife- 
approved moves. (In Traffic world, 
May 5, I956, p. 2 of cover) Appl. 
author: Applegate Advertising 
Agency, Inc. © 5May56; KKH6808. 

Vans by wire assuring on-time serv- 
ice In North American wife-ap- 
proved moves. (In Business week, 
Feb. 11, I956, p. 128) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 10Feb56; KKlliji|65. 

Wife-approved moves deliver pos- 
sessions safely. (In The Chris- 
tian Science monitor, May 10, 
1956, p. 3) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 10May56; KK117661. 

World-wide service. Long-distance 
moving. (In Fortune, Jan. I956, 
p. 185) Appl. author: Applegate 
Advertising Agency, Inc. 
© 27Dec55 (in notice: 1956); 
KK113368. 

World-wide service, shift key men 
anywhere with North American wife- 
approved moves. (In Business 
week, May 19, I956, p.118) Appl. 
author: Applegate Advertising 
Agency, Inc. © l8May56; KKll681|6. 



Your North American agent gives you 
wife-approved moving service. 
[Endorsed by] Dixie L. Thrash. 
(In The Saturday evening post, 
June 16, 1956, p. 99) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 12Jun56; KK117659. 

NORTHWEST ELECTRIC CO. 

Devil Dog designed for protection 
against burglars, kidnapers, 
maniacs in homes and business 
places. Burglar alarms. Sheet. 
©Leo G. Strar sky d.b.a. North- 
west Electric to.; Uun56; 
KK117U3i^.. 

Devil Dog designed for protection 
against burglars - maniacs in 
homes and business places. Bur- 
glar alarm. Sheet. © Leo G. 
Stransky d.b.a. Northwest Electric 
Co.; 15May56; KKH6714. 

NORTHWEST PAPER CO. © 

Northwest news. v. 20, no. 2, 1955* 
Mountie on horse waving to squaw 
and papoose. Pamphlet. 
© 26MarS6 (in notice: 1955); 
KKH5928. 

A Northwest pedigreed paper; mountie 
offset. Mountie on horse on moun- 
tain top. Folder. © 19Jan56; 
KKlllj.888. 

Northwest pedigreed papers always 
make good printing better. Fur 
trading. (In Paper, film & foil 
converter, Jan. 1956» between 
p. 8 & 9) © Uan56; KK1132lj2. 

Northwest pedigreed papers always 
make good printing better. 
Mountie and frontiersman riding 
to handihouse. (In Paper, film & 
foil converter, Mar. 1956, between 
p. 56 & 57) © 2Mar56; KK114781. 

Northwest pedigreed papers always 
make good printing better. 
Mountie on horse; bear in back- 
ground. Pad. © 31Jan56; 
KKIH1787. 

Northwest pedigreed papers always 
make good printing better. 
Mountie on rearing horse looking 
at broken paddle. Pad. 
©29Mar56; KKH5927. 

Northwest pedigreed papers always 
make good printing better. Moun- 
tie with miner at sluice box. 
Pad. © Uun56; KKH7056. 

Northwest pedigreed papers always 
make good printing better. [Two 
Indians with bows & arrows facing 
mountie; Indian maiden looking on] 
Pad. © lMay56; KKH6552. 

N0YES (C. K. ) CO. © 

Tri-Mi-Dri, hot mustard; dry mix. 
1 3/k oz. net wt. Label. Appl. 
author; Caleb Kirby Noyes. 
© l8May56; KK116697. 

NU-LIFE PRODUCTS. 

The male erecto helps nature help 
you. Prosthetic splint. Folder. 
Appl. author: Howard L. Cleveland. 
© Nu-Life Products, Howard L. 
Cleveland & Terry F. Born, owners: 
l6Jul53; KKII5H8. 

NURSERY STOCK EXCHANGE. 

Ironite brand mineral mixture for 
plants. Min. net wt. 10 lbs. 
Label. © Ralph H. Ralph d.b.a. 
Nursery Stock Exchange; 20Feb56; 
KKHI479I. 

NUTIS, PRANK ROBERT d.b.a. NOTTS PRESS 
SEE Nutis Press. 

NUTIS PRESS. 

Failure to meet the competition of 
premium stamp plan3 costs nothing 

Here is your answer to the 
trading stamp problem. Folder. 



70 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



NUTIS PRESS. Cont'd. 

© Prank Robert Nutis d.b.a. Nutis 
Press; 27Jan56; KKII3859. 

Give the stamps you can spend. 

Trading stamps. Folder. © Frank 
Robert Nutis d.b.a. hutis Press; 
27Jan56; KKH3858. 

We give and redeem Budget Bonus 

trading stamps. Poster. © Frank 
Robert Nutis d.b.a. Nutis Press; 
9Mar56; KKII67I3. 

We give the stamps you can spend. 
Bexley-Eastmoor trading stamps. 
Poster. © Frank Robert Nutis 
d.b.a. Nutis Press; 3Jan56; 
KK113857. 

NUTRENA MILLS, INC. © 

New Nutrena dog food. 1 lb. net. 
Label. © 26Sep55; KKH3033. 

NUTRITIONAL SCIENCE CORP. © 

Nutri-Science, food supplement. 
60 tablets. Label. Appl. au- 
thor: Vernon V. Trembley. 
©27Jan56; KKII5276. 
Something new under the sun. Nutri- 
Sclence food supplement, nature's 
vitamins and minerals. Folder. 
© 2Mar^6; KKlllj770. 



o 



OHIO EDISON CO. © 

Eager workers are the backbone of 
the center of industrial America. 
Electrical service. (In U. S. 
news & world report, Apr. 6, 1956, 
p. 135) Appl. author: Clay Her- 
rick, Jr. 2Apr56; KKH7068. 

Follow the leaders to the center of 
industrial America. Electrical 
service. (In U. S. news & world 
report, Feb. 2U, 1956, p.lUD 
Appl. author: Clay Herri ck, Jr. 
© 20Feb56; KKII6253. 

His next step - your payroll, in 
the center of industrial America. 
Electrical service. (In U. S. 
news & world report, May 11, I956, 
p. 63) Appl. author: Clay Her- 
rick, Jr. © 7«ay56; KKH7O66. 

Part-time farmers are factory men - 
in the center of industrial Ameri- 
ca. Electrical service. (In 
U. S. news & world report, June 1, 
1956, p. 99) Appl. author: Clay 
Herrick, Jr. © 28May56; KKH7067. 

She's a V. I. P. in the center of 
industrial America. Electrical 
service. (In U. S. news & world 
report, Jan. 20, I956, p. 115) 
Appl. author: Clay Herrick, Jr. 
© l6Jan56; KKH3852. 

OHIO MATCH CO. 3) 

Anemone. Exclusively Ohio Blue Tip. 

Book matches. Label. © 29Dec55; 

KKH3II4.3. 
Another beautiful first from Ohio 

Blue Tip. King size book matches. 

(In McCall's, May I956, p. 137) 

Appl. author: Young & Rubicam, Inc. 

© 19Apr56; KKH7365. 
Apple orchard. Exclusively Ohio 

Blue Tip. Book matches. Label. 

© 28Dec55; KK113ll)2. 
Banded purple butterfly. Exclusive- 
ly Ohio Blue Tip. Book matches. 

Label. © 29Dec55; KK113128. 
Buckeye butterfly. Exclusively 

Ohio Blue Tip. Book matches. 

Label. © 29Dec55; KK113126. 
Daisy. Exclusively Ohio Blue Tip. 

Book matches. Label. © 29Dec55; 

KK113135. 
Dog face butterfly. Exclusively 

Ohio Blue Tip. Book matches. 

Label. © 29Dec55; KKH313O. 



Farmer and wife. Exclusively Ohio 
Blue Tip. Book matches. Label. 
© 28Dec55; KK113ll|l. 

Monarch butterfly. Exclusively 
Ohio Blue Tip. Book matches. 
Label. © 29Dec55; KKH3I3I. 

Mourning cloak butterfly. Ex- 
clusively Ohio Blue Tip. Book 
matches. Label. © 29Dec55; 
KK113127. 
New penny boxes, too, the kitchen 
match ... the bookmatches ... look 
for these packages. (In McCall's, 
Sept. 1955, p. 110-111) Appl. au- 
thor: Young Sc "ubicam, Inc. 
© 23Aug55; KK113203. 

Out of the blue. Ohio Blue Tip 
matches. (In Better homes & 
gardens, Feb. I956, p. 120) Appl. 
author: Young & Rubicam, Inc. 
© 19Jan56; KKlli|.0l|0. 

Pansy. Exclusively Ohio Blue Tip. 
Book matches. Label. © 29Dec55; 
KK113131+. 

Pattern design no.l. Exclusively 
Ohio Blue Tip. Book matches. 
Label. © 28Dec55; KKH3138. 

Pattern design no. 2. Exclusively 
Ohio Blue Tip. Book matches. 
Label. © 28Dec55; KKH3139. 

Petunia. Exclusively Ohio Blue Tip. 

Book matches. Label. © 29Dec55; 

KK113132. 
Poppy. Exclusively Ohio Blue Tip. 

Book matches. Label. © 29Dec55» 

KK113133. 
Rose. Exclusively Ohio Blue Tip. 

Book matches. Label. © 28Dec55; 

KK113137. 
School house. Exclusively Ohio Blue 

Tip. Book matches. Label. 

© 28Dec55; KK113lit0. 
Tiger swallowtail butterfly. Ex- 
clusively Ohio Blue Tip. Book 

matches. Label. £> 29Dec55; 

KK113129. 
Tulip. Exclusively Ohio Blue Tip. 

Book matches. Label. © 28Dec55; 

KKH3136. 
Well, strike me blue. Ohio Blue 

Tip matches. (In Better homes 4 

gardens, Aor. 1956, p. 232) Appl. 

author: Young & Rubicam, Inc. 

©20Mar56; KKH5757. 
Zinnia. Exclusively Ohio Blue Tip. 

Book matches. Label. © 29Dec55; 

KK1131ijl|. 

OHIO NUT k BOLT CO. © 

Another new Ohio fastener for better 
fastening by resistance welding. 
RN nut. Folder. Appl. author: 
John Thomas Doheny. © 20Jun56: 
KK117698. 
Ohio stock parts for spot welding. 
Bulletin no. 561. Folder. Appl. 
author: John Thomas Doheny. 
© lMar56; KKlllj.777. 

OHMITE MANUFACTURING CO. © 

Ohmite Amrecon relays. Stock cata- 
log no.R-26. Aug. 1955. Polder. 
Appl. author: Louis Harold Ritzma. 
© 19Sep55; KKII31I4.6. 

Ohmite Amrecon relays. Stock cata- 
log no.R-29. Mar. I956. Folder. 
Appl. author: Louis Harold Ritzma. 
© litilar56; KK116182. 

Ohmite Tan-0-Mlte tantalum capa- 
citors. Subminlature type. 
Bulletin ll+8. Folder. Appl. 
author: Louis Harold Ritzma. 
© BJar56; KKH6183. 

OHRBACH'S, INC. © 

For the newest style slant, see 
these exciting fashions made In 
Italy just for Ohrbach's. Cloth- 
ing. (In The New York times. 
May 13, 1956, p.59) Appl. au- 



thor: Doyle Dane Bernbach, Inc. 
© 13May56; KKII699I. 

For you with a taste for the best, 
18 Important styles In cotton 
dresses made in France, served up 
at Ohrbach's. (In The New York 
times, Apr. 15, 1956, p. 57) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 15Apr56; KKII6689. 

It's coat month at Ohrbach's. Post- 
er. Appl. author: Doyle Dane 
Bernbach, Inc. © 27Dec55» 
KK113367. 

It's no secret, we're going to Ohr- 
bach's for Mother's Day gifts. 
Clothing. (In The New York times, 
May 6, 1956, p. 57) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 6May56; KK116688. 

Just arrived couture fashions from 
Paris & Italy excitingly reproduc- 
ed and priced by Ohrbach's. 
Women's clothing. (In The New 
York times, Mar. 18, I956, p.59) 
Appl. author: Doyle Dane Bernbach, 
Inc. © l8Mar56; KKH669O. 

So much to choose from at Ohrbach's. 
Fellows, girls, no matter what 
you're looking for, Ohrbach's has 
it. Children's clothing. (In 
The New York times, Mar. 11, I956, 
p. 57) Appl. author: Doyle Dane 
Bernbach, Inc. © llMar56; 
KKH5189. 

So much to choose from at Ohrbach's. 
When Ohrbach's buys suits (or 
dresses or hats or handbags) ... 
Women's clothing. (In The New 
York times, Mar. 1+, I956, p.59) 
Appl. author: Doyle Dane Bernbach, 
Inc. ©UMar56; KKH5187. 

So much to choose from at Ohrbach's. 
Women's shoes. (In The New York 
times, Feb. 26, I956, p. 57) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 26Feb56; KKHI4665. 

You can remember everybody with the 
great gift values at Ohrbach's. 
Clothing. (In Sunday, Newark, 
N. J., 3tar-ledger, Dec. 18, 1955, 
p. 22) Appl. author: Doyle Dane 
Bernbach, Inc. © l8Dec55; 
KKII3365. 

You'll want to take them all home. 
Great coat bargains ... (In The 
New York times, Apr. 1, I956, 
p. 55) Appl. author: Doyle Dane 
Bernbach, Inc. © lApr56; 
KKII6OOI4.. 

OIL HEAT INSTITUTE OP LONG ISLAND. 
INC. © 

Little Bill says: More heat for 
less money, save with safe oil 
heat. © 13Mar56; KK115U81|. 

OLSON RUG CO. © 

Beautiful broadloom carpets, rugs 
for far less. (In Better homes & 
gardens, Feb. 1956, p.l*. of cover) 
Appl. author: Arthur W. Prussing. 
© 19Jan56; KKIII4.667. 

How Olson carpet magic saves you up 
to 1/2. (In Better homes k gar- 
dens, Jan. 1956, p.lt-1) Appl. au- 
thor: Arthur W. Prussing. 
© 19Dec55; KKllJ+668. 

How Olson carpet magic saves you up 
to 1/2. (In Woman's home com- 
panion, May 1956, p. 118) Appl. 
author: Arthur W. Prussing. 
© 19Apr56; KK115895; 116431. 

Now, you can bring magic new beauty 
to your home at extra savings with 
luxurious Olson carpets & rugs. 
(In Chicago Sunday tribune. May 6, 
1956, pt.l, p. 29) Appl. author: 
Arthur W. Prussing. © 6May56: 
KK1161+25. 



1956 



CURRENT REGISTRATIONS 



71 



Save up to 1/2 on rugs. Business 
reply card. Appl. author: Arthur 
W. Prusslng. © 17May56; KKll6603„ 

There is hidden treasure in every 
home ... Broadloom rugs and wall- 
to-wall carpets at savings up to 
1/2. (In McCall's, Feb. I956, 
p. 20) Appl. author: Arthur W. 
. Prusslng. © 19Jan56; KKIII4.666. 

ONEIDA, LTD. © 

Breaking across the boundaries of 
both modern and traditional, Twi- 
light, the brilliant new pattern 
in Community. Silverware. (In 
Ladies' home journal, Oct. 1955» 
p.li;7) Appl, author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 29Sep55; KKH6362. 

Christmas special, save $28.25 on 
world-famous Community. Silver- 
ware. (In Woman's home companion, 
Dec. 1955» P'h of cover) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. © l8Nov55; 
KK116361).. 

Community on your table says the 
right things about you. Com- 
munity, the finest silverplate. 
(In Modern bride, summer 195°, 
p. 38-39) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© lApr56; KKII6817. 

Community on your table says the 
right things about you. It says 
you know the difference between 
casual and careless. Silverware. 
(In Ladies' home journal, Mar. 
I956) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 29Feb56; KK117159* 

Community on your table says the 
right things about you. Who 
wouldn't be excited and proud of 
silverware like this? (In Charm, 
Mar. 1956, p. 29) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 22Feb56; KKH7158. 

Dear Home-lover. Wilson's leading 
jewelers. Community silverplate* 
Sheet. © 9May56; KK117120. 

Join Wilson's silver treasure hunt. 
Rogers silverplate. Poster. 
© 6May56; KK117121. 

New, the first really modern rose 
pattern, Silver Rose in Heirloom 
sterling. Silverware. (In 
Ladies' home journal, Apr. I956, 
p. 15) Appl. author: J. Walter 
Thompson Co. © 25Mar56; KKII652I4.. 

Nothing like it ever before. Com- 
munity silverware. (In Ladies' 
home Journal, Apr. 195^, P»^7) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 28Mar56; 
KKH7160. 

Together, you'll be proud of your 
Community. Silverware. (In 
Woman's home companion, Sept. 
1955. P«5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 9Aug55; KKH6363. 

Treasure hunt trade-in certificate. 
Community silverplate. Sheet. 
© 9May56; KKII7H9. 

Your old knives, forks and spoons 
are worth money. Community silver- 
plate. Sheet. © 15Apr56; 
KK117118. 

OPAD ELECTRIC CO. © 

Aircraft battery substitute. Sheet. 
Appl. author: Henry Louis Opad. 
Model KM75. Bulletin no. 93. 

© 21Jan56; KK113lr57. 
Model KM81. Bulletin no. 96. 
© 21Jan56; KKH3I4.58. 
ORAL B CO. © 

Does $27,000,000.00 interest you? 
Oral B toothbrush. Sheet. Appl. 
author: Clark W. Lawrence. 
© 13Jan56; KKHI1II4.5. 



ORF., ANNE. © 

Anne Orr sampler cards for young 
fingers. No. 5 690:198. Label. 
© 22Nov55; KK114390. 

OSTER (JOHN) MANUFACTURING CO. © 

Act now, save $10.00 on this Cummins 
Maxaw and saw table combination. 
(In Popular science, Feb. I956, 
p. 273) Appl. author: Wilbur N. 
Davidson. © lFeb56; KKIII44.O5. 
Amazing new 8" saw with 7 I/I4. 1 ' 
blade; Cummins Maxaw 78OO ... 
(In The Saturday evening post, 
Apr. lij, I956, p. 161) Appl. au- 
thor: Wilbur N. Davidson. 
© llApr56; KKH6J4.93. 
Big ads in The Saturday evening post 
will boost your Father '3 Day sales 
of Cummins bonus buys. Power 
tools. (In Electrical merchandis- 
ing, May I956, p. 6) Appl. au- 
thor: Wilbur N. Davidson. 
© lMay56; KKH6872. 
For Father's Day, a gift to keep 
your cutlery as keen as it can 
be. Oster double-action electric 
knife sharpener; Osterizer. (In 
Better homes & gardens, June 1955 > 
p. 169) Appl. author: Henri, 
Hurst & McDonald, Inc. © Uun55; 
KK117722. 
Free, regular $U>95 screw driver 
attachment with purchase of a 
Cummins portable electric work- 
shop. (In Better homes & gardens, 
Apr. 1956, p. 296) Appl. author: 
Wilbur N. Davidson. © lApr56; 
KK116217. 
Free, regular $1)..95 screw driver 
attachment, with purchase of a 
Cummins portable electric work- 
shop. ( In The Saturday evening 
post, Mar. 21)., 1956, p. 87) Appl. 
author: Wilbur N. Davidson. 
© 21Mar56; KKH6U92. 

Now, 7" saw with an 8" cut. Cummins 
magic-pivot Maxaw 78OO. Power 
tools. (In Practical builder, 
Feb. 1956, p. 61) Appl. author: 
Wilbur N. Davidson. © lFeb56; 
KKlll+LVl. 

Oster electric meat grinder; in- 
structions & recipes. 17 P. 
© l6Nov55; KK11312I+. 

Perfect gift for Father's Day, reg- 
ular $4.95 screw driver attach- 
ment, free with purchase of a 
Cummins portable electric work- 
shop. (In The Saturday evening 
post, May 26, I956, p. 91) Appl. 
author: Wilbur N. Davidson. 
© 23May56; KKII687I. 

Save $10.00 on Cummins bonus buys 
for do-it guys. Maxaw 717, home 
power saw & saw table. (In Home 
modernizing, 7th ed. , spring- 
summer 1956, p. 25D Appl. author: 
Wilbur N. Davidson. © lMar£6; 
KK116218. 

Save $10.00 on Cummins bonus buys 
for do-it guys. Power tools. 
(In The Saturday evening post, 
Feb. 25, 1956, p. 108) Appl. au- 
thor: Wilbur N. Davidson. 
© 25Feb56; KKHI1I4.OI4.. 

You're in this picture. Cummins 
power tools. (In Electrical mer- 
chandising, Feb. I956, p. 161).) 
Appl. author: Wilbur N. Davidson. 
© lFeb56; KKllUUj-2. 

You're in this picture. Cummins 
power tools. (In Hardware & 
housewares, Feb. I956, p.l).5) 
Appl. author: Wilbur N. Davidson. 
© lFeb56; KKlll+J+03. 

OTIS PRESSURE CONTROL, INC. © 

Otis drill pipe nipple and removable 
plug. Oil well equipment. Fold- 
er. Appl. author: Dan Goodrich. 
© 3Nov55; KK116821;. 



OTOE FOOD PRODUCTS CO. © 

Morton House potatoes au gratin & 

ham. 7 1/2 ozs. net wt. Label. 

Appl. author: Morton Stelnhart. 

© I6jan56; KKH326I. 
Morton House spaghetti with meat in 

sauce, bacon garnish. 7 l/2 ozs. 

net wt. Label. Appl. author: 

Morton Stelnhart. © l6Jan56; 

KK113262. 
Morton House vegetables with sliced 

beef & gravy. 7 1/2 ozs. net wt. 

Label. Appl. author: Morton 

Stelnhart. S> l6Jan56; KKII3263. 

OUTDOOR ADVERTISING, INC. © 

Breck uses Outdoor Advertising for 
more see-power. [Billboard ad 
showing Breck shampoos & painting. 
Endorsed by] Edward J. Breck. (In 
Drug trade news, Feb. 13, 195°» 
p. I8-I9) Appl. author: Al Paul 
Lefton Co., Inc. © 13Feb56; 
KK117102. 

Budweiser uses Outdoor Advertising 
for more see-power. [Billboard 
showing Budweiser ad. Endorsed by] 
August A. Busch, Jr. (In Adver- 
tising age, Mar. 5, 19^6, p.20-21) 
Appl. author: Al Paul Lefton Co., 
Inc. © 5Mar56; KKII7093. 

Del Monte uses Outdoor Advertising 
for more see-power. [Billboard 
showing Del Monte brand fruit 
cocktail ad. Endorsed by] Everett 
M. Runyon. (In Food field report- 
er, Jan. 9, I956, p. 32-33) Appl. 
author: Al Paul Lefton Co., Inc. 
© 9Jan56; KKH71OI. 

Drake uses Outdoor Advertising for 
more see-power. [Billboard show- 
ing Drake's cake ad. indorsed by] 
Leo W. Bayles. (In Advertising 
age, Feb. 13, 1956, p.18-19) 
Appl. author: Al Paul Lefton Co., 
Inc. © 13Feb56; KKH7097. 

For more sales power, Rheingold 
uses the see-power of Outdoor Ad- 
vertising. [Billboard showing 
Rheingold beer ad. Endorsed by] 
Philip Liebmann. (In Advertising 
age, May li;, 1956, p.l|6-l|7) 
Appl. author: Al Paul Lefton Co., 
Inc. © ll4May56; KKH7O95. 

General uses Outdoor Advertising for 
more see-power. [Billboard show- 
ing General Tire ad. Endorsed by] 
Ralph H. Harrington. (In Auto- 
motive news, Mar. 5, I956, p. 26- 
27) Appl. author: Al Paul Lefton 
Co., Inc. © 5Mar56; KKH7IO3. 

Kraft uses Outdoor Advertising for 
more see-power. [Billboard show- 
ing Kraft's Parkay margarine ad] 
(In Food field reporter, Mar. 5» 
1956, p. 30-31) Appl. author: Al 
Paul Lefton Co., Inc. © 5Mar56; 
KK117100. 

Leading advertisers use Outdoor Ad- 
vertising for more see-power. 
[Billboards showing Shell gas, 
Studebaker cars & Morton's salt 
ads. Endorsed by] D. C. Marschner, 
Frank W. Noble & G. W. Carrington. 
(In Advertising age, Apr. 30, 
1956, p.18-19) Appl. author: Al 
Paul Lefton Co., Inc. © 30Apr56; 
KKH7O98. 

Lewyt uses Outdoor Advertising for 
more see-power. [Billboard show- 
ing Lewyt vacuum cleaner ad. En- 
dorsed by] Alex Lewyt. (In Ad- 
vertising age, Jan. 9, I956, 
p. 10-11) Appl. author: Al Paul 
Lefton Co., Inc. © 9Jan56; 
KKH7096. 

Oldsmobile uses Outdoor Advertising 
for more see-power. [Billboard 
showing Oldsmobile ad. Endorsed 
by] L. F. Carlson. (In Printers' 
ink, Feb. 17, 1956, p.18-19) 



72 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



OUTDOOR ADVERTISING, INC. © Cont'd. 

Appl. author: Al Paul Lefton Co., 
Inc. © 17Feb56; KKII7O9I;. 
Packard uses the see-power of Out- 
door Advertising for more sales 
power. [Billboard showing Packard 
Clipper ad] (In Advertising age, 
June 11, 1956, p. 32-33) Appl. 
author: Al Paul Lefton Co., Inc. 
© llJun56; KKII7633. 

The see-power of Outdoor Advertising 
delivers more sales power. [3 
billboards showing Seagram's, 
Ancient Age & Old Grand-Dad ads] 
(In Drug trade news, June 1)., 1956, 
p. 10-11) Appl. author: Al Paul 
Lefton Co., Inc. © l|.Jun56; 
KK11763l|. 

The see-power of Outdoor Advertising 
gives Libby more sales power. 
[Billboard showing Libby 's foods] 
(In Pood field reporter, May II4., 
I956, p. 8-9) Appl. author: Al 
Paul Lefton Co., Inc. © ll4May56; 
KKH7099. 

The see-power of Outdoor Advertising 
gives Ward more sales power. 
[Billboard showing Ward's Tip Top 
bread ad. Endorsed by] A. P. 
Guckenberger. (In Drug trade news, 
Apr. 9, I956, p. 10-11) Appl. au- 
thor: Al Paul Lefton Co., Inc. 
© 9Apr^6; KKII7IOI4.. 

OVERHEAD DOOR CORP. © 

For 35 years more people have bought 
the Overhead Door than any other 
brand. (In Practical builder. 
May 1956, p. 368) Appl. author; 
Applegate Advertising Agency, Inc. 
© l5May56; KKL 168^1. 

Like to save 29,000 steps a year? 
Ultronic door operator. Polder. 
Appl. author: Applegate Adver- 
tising Agency, Inc. © l8Jan^6; 
KKII38I4.9. 

Selected by Show-House editors. 
Folder. Appl. author: Applegate 
Advertising Agency, Inc. 
© 15Sep55; KKII2983. 

There's double selling magic in this 
single button. (In NAHB corre- 
lator, May I956, p. IJ) Appl. au- 
thor: Applegate Advertising Agency, 
Inc. © 8May56; KK1168U2. 

OVERSEAS SCIENTIFIC CORP. © 

Magnetic dentures are a proven 
success. (In Dental laboratory 
news, Dec. 1955» P-U) Appl. au- 
thor: G. George Field. © 20Dec55; 
KK113081. 



P & W PRODUCE CO., INC. © 

Sun Disk brand California vegetables. 
Label. Appl. author: Larry 
Walker. © 2}Apr56; KKII693O. 

PABST BREWING CO. © 

Another Pabst original. Amazing 
full quart can opens without a 
can opener. Pabst Blue Ribbon. 
(In Chicago dally tribune, Jan. I)., 
1956, pt.l, p. 17) Appl. author: 
Leo Burnett Co., Inc. © i(.Jan56; 
KK1131J.03. 

From the first brewer to bring you 
beer in cans, Pabst Blue Ribbon 
quart can. (In The Milwaukee 
Journal, Jan. 25, I956, pt.3, p.l6) 
Appl. author: Leo Burnett Co., 
Inc. © 25Jan56; KKH388O. 

Look, pa, no can opener. Another 
Pabst original, Pabst Blue Ribbon 
in Snap-Cap, full quart cans. (In 
Memphis press-scimitar, May 16, 
1956. P»8) Appl. author: Leo 
Burnett Co., Inc. © l6May56; 
KKH738I4.. 



Now, Pabst Blue Ribbon comes in 
full quart cans. New Pabst Snap- 
Cap ... (In Super market mer- 
chandising, Jan. 1956, p. 98-99) 
Appl. author: Leo Burnett Co., Inc. 
© 2Jan^6; KKII3I4.OI4.. 

Now, Pabst Blue Ribbon in full quart 
cans. Snap-Cap ... (In Tavern 
keeper, Dec. 1955, p. 7) Appl. 
author: Leo Burnett Co., Inc. 
© 23Dec55; KKH3I4.05. 

The Pabst big twin makes the picnic. 
Snap-Cap, full quart, Pabst Blue 
Ribbon beer. (In The American 
weekly (Chicago Sunday American). 
May 27, 1956, p.ll) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 27May56; KKH7385. 

This one has the touch. Unmistak- 
able, the taste with the pabst 
Blue Ribbon touch. Gray-haired 
man. (In Life, Apr. 2, 1956, p. 3) 
Appl. author: Leo Burnett Co., Inc. 
© 29Mar56; KK11622U. 

This one has the touch. Unmistak- 
able, the taste with the Pabst 
Blue Ribbon touch. [Man wearing 
blue blindfold holding glass of 
beer] (In Life, May 1^, I956, 
p. 128) Appl. author: Leo Burnett 
Co., Inc. © 10May56; KKH7386. 

This one has the touch. Unmistak- 
able, the taste with the Pabst 
Blue Ribbon touch. [Smiling woman 
wearing blue blindfold holding 
glass of beer] (In Life, May 28, 
!956, P«59) Appl. author: Leo 
Burnett Co., Inc. © 2l*May56; 
KKH7387. 

This one has the touch. Unmistak- 
able, the taste with the Pabst 
Blue Ribbon touch. Young man 
cwearingD plaid shirt & sleeveless 
sweater. (In Life, Apr. 16, 1956, 
p. 56) Appl. author; Leo Burnett 
Co., inc. © 12Apr56; KK116225. 

This one has the touch. Unmistak- 
able, the taste with the pabst 
Blue Ribbon touch. Young woman 
wearing necklace. (In Life, 
Apr. 30, 1956, p. 155) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 26Apr56; KEL16223. 

PACIFIC COAST BORAX CO., a division 
of BORAX CONSOLIDATED, LTD. SEE 
Borax Consolidated, Ltd. 

PACIFIC MARKETING & RESEARCH BUREAU, 
INC. © 
Questionnaire (Readership study) 

Industrial publication. Folder. 

Appl. author: Frank V. Twist. 

© 280ct55; KKH3838. 

PACIFIC WIRE WORKS CO. © 

Pacific Wire-Grams, by George G. 
Altnow. Folder. 

Jan. 1956. © 10Jan56; KKH385O. 
Feb. I956. © 15Feb56; KKlll^l. 
Mar. 1956. © l]4Jttar56; KKH5350. 
Apr. 1956. © 12Apr56; KKII603U. 
May 1956. © HiMay56; KK1168V?. 

PADDOCK OF TEXAS, INC. © 

Danger, raw water is often cool, 
clear, refreshing, dangerous. 
Purify with model A Sureclor, 
automatic water chlorinating 
unit. Folder. Appl. author: 
R. J. Burke Advertising, Inc. 
© 15May56; KKH7U66. 

PAGE INDUSTRIES. © 

Use Screenets to protect your health 
and your family. Automobile 
screens. Sheet. Appl. author: 
Edmond Page Gasser. © l4Jun56; 
KK117638. 



PAN-AM SOUTHERN CORP. © 

1956 gasoline buyer's guide. Post- 
er. Appl. author: Fitzgerald 
Advertising Agency. © 30Mar56; 
KK115i4.39. 

PAN-AMERICAN COFFEE BUREAU. © 

For holiday safety, if you take one 
for the road, make it coffee. 
(In Life, special issue, Dec. 26, 

1955. P«99) Appl. author: Robert 
W. Orr & Associates, Inc. 

© 22Dec55; KK113112. 

Get all the breaks of coffee. 
(In The Saturday evening post, 
Mar. 31, 1956, p. 81) Appl. au- 
thor: Robert W. Orr & Associates, 
Inc. © 27Mar56; KKH5I185. 

Good cause for a coffee-break. (In 
Life, Jan. 9, I956, p. 83) Appl. 
author: Robert W. Orr & Associ- 
ates, Inc. © 5Jan56; KK113753. 

Good time for a coffee-break. (In 
The Saturday evening post, Mar. 3. 

1956, p. 73) Appl. author: Robert 
W. Orr & Associates, Inc. 

© 3Mar56; KKlli+775. 
How to cool off with iced coffee. 
(In The Saturday evening post, 
June 2, 1956, p. 67-69) Appl. 
author: Robert W. Orr & Associates, 
Inc. © 29May56; KKH738I. 

It's a good day with coffee. (In 
The Saturday evening post, Apr. 28, 
I956, P.8U) Appl. author: Robert 
W. Orr & Associates, Inc. 
© 2l(Apr56; KK1161+80. 

PANGBURN CO., INC. © 

Combination package, luxury dark 
chocolates. Luxury and million- 
aire$. Two pounds net. Label. 
© 8Feb56; KK116828. 

PANORAMIC SALES CORP. © 

World famous, original, Brownie gas 
shaver. Novelty. Folder. Appl. 
author: Herman Rubin. © 12Apr56; 
KK117560. 

PAPER MATE CO., INC. © 

Announcing the only pen with a built- 
in spare refill. Just in time for 
big Father's Day ... Paper Mate 
Capri. (In Chain store age, 
variety store managers' ed., Apr. 
1956, P. 30-31) Appl. author: 
John J. Seehof. © 7Apr56; 
KK1170l;6. 

Now, a genuine Paper Mate pen for 
less than a dollar. It's the new 
Paper Mate 98. Full size drawing 
of Paper Mate pen. (In The 
Roanoke world-news, Mar. 19, I956, 
p. 7) Appl. author: John J. See- 
hof. © 19Mar56; KKH6237. 

Now, an official pen for your camp, 
Paper-Mate tu-tone pens. (In 
Camping magazine, Jan. 195°> P-5) 
Appl. author: Foote, Cone & Beld- 
lng. © Uan56; KKH5535. 

Only Paper-Mate gives you I4.-D. 

Ball point pens. (In Drug topics, 
Feb. 8, 195U) © 8Feb5l|.; KKH529U. 

Paper-Mate TCR-36. Pens & refills. 
(In Chain store age, Jan. 1956» 
P«33) Appl. author: Foote, Cone 
& Belding. © 7Jan56; KK11621+7. 

PAJUDIES & CO. © 

Santa's playland. Toys. Folder. 
© l4.Jun56; KK117701. 

PARAGON ART & LINEN CO., INC. © 
Paragon Needlecraft packages offer 
things thrilling to do. (In 
McCall's needlework, spring- 
summer 1956. P'3 of cover) Appl. 
author: Martin J. Rothraan. 
© 20Jan56; KKH37U7. 



1956 



CURRENT REGISTRATIONS 



73 



PARKE, DAVIS & CO. © 

After fire had damaged his home, 

he got needed sleep with Carbrital. 
PD-D-555. Pharmaceuticals. Post 
card. © 8May56; KKII6705. 

Anxiety over his wife's accident 
prevented a full night's sleep. 
Carbrital. PD-D-552. Pharmaceu- 
ticals. Post card. © 8May56; 
KK1167C4. 

Apprehension kept her awake until 
her physician prescribed Carbrital. 
PD-D-53O. Pharmaceuticals. Post 
card. © l6Peb56; KKlll^37« 

Both have hay fever, but he does 
best on Ambodryl ... she does best 
on Benadryl ... 581^56. Pharma- 
ceuticals. Polder. © 12Jun56; 
KK117399. 

Both have hay fever, but he does 
best on Ambodryl . . . she does best 
on Benadryl ... PD-D-586. Phar- 
maceuticals. Folder. © lkMayJ>6; 
KK116709. 

Both have hay fever, but he does 
best on Ambodryl ... she does best 
on Benadryl ... PD-D-587. Phar- 
maceuticals. Polder. © 17May56; 
KKH67IO. 

Both have hay fever, but she does 
best on Ambodryl ... she does best 
on Benadryl ... PD-D-59^. Phar- 
maceuticals. Polder. © 29<Tun56; 
KK117395. 

Both have hay fever, but she does 
best on Ambodryl ... she does best 
on Benadryl ... PD-D-596. Phar- 
maceuticals. Polder. © 22Jun56; 
KK117636. 

Calms the patient, quiets the bowel, 
aids digestion, Bardase. [Case 
history of] James Wilson. PD-D- 
5I4.5. Pharmaceuticals. Post card. 
© 31Jan56; KKlli+226. 

Calms the patient, quiets the bowel, 
aids digestion, Bardase. [Case 
history of] John Richards. PD-D- 
517. Pharmaceuticals. Post card. 
© 20Feb56; KKlli)222. 

Calms the patient, quiets the colon, 
aids digestion, Bardase. [Case 
history of] George Reed. PD-D-538. 
Pharmaceuticals. Post card. 
© l6Apr56; KKH6170. 

Calms the patient, quiets the colon, 
aids digestion, Bardase. [Case 
history of] Gilbert Baker. PD-D- 
537. Pharmaceuticals. Post card. 
© 25Apr56; KKH6169. 

Calms the patient, quiets the colon, 
aids digestion, Bardase. [Ca3e 
history of] Helen Brown. PD-D- 
516. Pharmaceuticals. Post card. 
©27Feb56; KKIIJ4.8I4.8. 

Calms the patient, quiets the colon, 
aids digestion, Bardase. [Case 
history of] Jane Smith. PD-D-518. 
Pharmaceuticals. Post card. 
© 9Jan56; KKHI4232. 

Calms the patient, quiets the colon, 
aids digestion, Bardase. [Case 
history of] John White. PD-D-5I4.6. 
Pharmaceuticals. Post card. 
© 30Jan56; KKIIJ4227. 

Calms the patient, quiets the 

stomach, aids digestion, Bardase. 
[Case history of] Howard Smith. 
PD-D-536. Pharmaceuticals. Post 
card. © l8Apr56; KKH6673. 

Calms the patient, quiets the stom- 
ach, aids digestion, Bardase. 
[Case history of] James Brown. 
PD-D-515. Pharmaceuticals. Post 
card. © BIar56; KKIII4.85O. 

Calms the patient, relaxes smooth 
muscle, aids digestion, Bardase. 
[Case history of] Elinor Davis. 
PD-D-5I17. Pharmaceuticals. Post 
card. © lFeb56; KKllI(.231. 



Calms the patient, relaxes smooth 
muscle, aids digestion, Bardase. 
[Case history of] Mary Johnson. 
PD-D-535. Pharmaceuticals. Post 
card. © 23Apr56; KKH6172. 

Calms the patient, relieves spasm, 
aids digestion; Bardase. PD-D- 
5U-3 • [Case history of Robert 
Hale] Pharmaceuticals. Post 
card. © lFeb56; KKII6059. 

Chronically ill patients often need 
digestive aid plus nutritional 
support ... Taka-Combex. PD-D- 
533. Pharmaceuticals. Post card. 
© 8May56; KKII6702. 

Convalescent patients often need 
digestive aid plus nutritional 
support ... Taka-Combex. PD-D- 
557» Pharmaceuticals. Post card. 
© H|Mar56; KKll6l66. 

Could you pass this medical quiz? 
Pharmaceuticals. (In Journal of 
the American Medical Assn., 
Sept. 3, 1955, P.l|0-l*.l) Appl. 
author: Young & Rubicam, Inc. 
© 31Aug55; KK113201;. 

Diagnosis: nervous dyspepsia ... 
pylorospasm ... small bowel hy- 
permotility ... Treatment: Bar- 
dase. PD-D-58I4.. Pharmaceuticals. 
Mail folder. ©22May56; 
KKII739I4.. 

Diseases that may involve the liver 
are remarkable ... Hepa-Desicol. 
PD-D-523. Pharmaceuticals. Post 
card. © 23Jan56; KKlll;22i|.. 

During pregnancy and lactation your 
patients may need digestive aid 
plus nutritional support ... 
Taka-Combex. PD-D-53I. Pharma- 
ceuticals. Post card. © 7Mar56; 
KKlll)-937. 

Four different patients, yet each 
may need Taka-Combex Kapseals to 
cope with carbohydrates/to avoid 
vitamin deficiencies. PD-D-583. 
Pharmaceuticals. Mail folder. 
© 23May56; KKH7398. 

Has it happened to you, doctor? 
Pharmaceuticals. (In Journal of 
American Medical As3n., Mar. 2I4., 
I956, p. 12-13) Appl. author: 
Young Sc Rubicam, Inc. © 21Mar56; 
KKH5756. 

His evil magic means hay fever is in 
the wind; Benadryl. Red sorrel. 
PD-D-578. Pharmaceuticals. Post 
card. © HJun56; KKH7397. 

In some patients liver disease may 
exist in the absence of frank 
clinical manifestations ... Hepa- 
Desicol. PD-D-539. Pharmaceuti- 
cals. Post card. © 19Apr56; 
KK116168. 

13 there one question you're too 
shy to ask your doctor? Pharma- 
ceuticals. (In The Saturday eve- 
ning post, Dec. 10, 1955, p. 129) 
Appl. author: Young & Rubicam, 
Inc. © 7Dec55; KK113218. 

Last night he slept well with 

Carbrital. PD-D-529. Pharmaceu- 
ticals. Post card. © llj.Feb56; 
KKllli235. 

The liver may become involved by 
members of the entire spectrum of 
infectious agents ... Hepa-Desi- 
col. PD-D-526. Pharmaceuticals. 
Post card. © lMar56; KKlli(.8l4.6. 

Mr. C's diet is rich in carbohyd- 
rates ... Taka-Combex. PD-D-519. 
Pharmaceuticals. Post card. 
© 6Feb56; KKHJ4233. 

A new p-D service to the retail 
pharmacist. Pharmaceuticals. 
(In Drug topics, Jan. 23, 1956, 
p. 51) Appl. author: Young & 
Rubicam, Inc. © 23Jan56; 
KKll2j.86l|.. 



Patients with viral hepatitis may 
need ... Hepa-Desicol. PD-D-5I4.2. 
Pharmaceuticals. Post card. 
© 26Jan56; KKlll+238. 

Polio Patterns, including pediatric 
patterns ... a service for the ex- 
clusive use of the medical pro- 
fession. Paladac. Pharmaceuti- 
cals. Folder. 
Week ending May 19, I956. 
© 12Jun56; KKH7I1.OO. 

Shown here is the latest Parke-Davis 
human interest message to the 
public ... Pharmaceuticals. (In 
Journal of the American Medical 
Assn., May 26, 1956, p.U^-ij-5 ) 
Appl. author: Young & Rubicam, 
Inc. © 23May56; KKH7366. 

There just isn't any price parents 
wouldn't pay to insure good health 
for their children. Pharmaceuti- 
cals, (in Journal of American 
Medical Assn., Feb. 18, 1956, 
P. 58-59) Appl. author; Young & 
Rubicam, Inc. © l8Feb56; KKlllj.865. 

This morning, she's fresh and alert. 
Carbrital. PD-D-56O. Pharmaceu- 
ticals. Post card. © 10May56; 
KKH617I4.. 

This morning she's fresh and alert, 
last night she slept well with 
Carbrital. PD-D-5^9. Pharmaceu- 
ticals. Post card. © 10May56; 
KKH6706. 

Tomorrow, a tonsillectomy. Carbri- 
tal. PD-D-551. Pharmaceuticals. 
Post card. © 15Mar^6; KKH6167. 

Tomorrow he faces surgery, he's up- 
set ... despite their problems, 
they get needed sleep with Car- 
brital. PD-D-582. Pharmaceuti- 
cals. Mail folder. © 2l^lay56; 
KK117393. 

Tonight he sleeps well with Carbri- 
tal. PD-D-527. Pharmaceuticals. 
Post card. © 25Jan^6; KKlll|236. 

Wasn't that an awful price to pay 
for medicine? Pharmaceuticals. 
(In Today's health, Apr. I956, 
p.l| of cover) Appl. author: 
Young & Rubicam, Inc. © lApr56; 
KK1161j48. 

When the Bermuda girls dance, hay 
fever is in the wind. Benadryl. 
Bermuda grass. PD-D-576. Phar- 
maceuticals. Post card. 
© ll(May56; KKH6707. 

When the Plantain sisters nod their 
heads, hay fever is in the wind; 
Benadryl. English plantain. 
PD-D-579. Pharmaceuticals. Post 
card. © 12Jun56; KKH7396. 

When the skin points to primary 
liver disease ... Hepa-Desicol. 
PD-D-525. Pharmaceuticals. Post 
card. © 2l|Peb56; KKlllj.8i).7. 

When these braves take the warpath, 
hay fever Is in the wind. Bena- 
dryl. Orchard grass. PD-D-577. 
Pharmaceuticals. Post card. 
© l6May56; KKH67O8. 

Whenever high carbohydrate diet3 are 
prescribed ... Taka-Combex. PD- 
D-522, Pharmaceuticals. Post 
card. © 15Feb56; KKlll).229. 

Whenever you suspect fatty liver and 
cirrhosis, patients may benefit 
from ... Hepa-Desicol. PD-D-5II. 
Pharmaceuticals. Post card. 
© 21Peb56; KKlllj223. 

While convalescing from his illness, 
Mr. Smith had trouble sleeping. 
Carbrital. PD-D-55O. Pharmaceu- 
ticals. Post card. © 13Mar56; 
KKIII4.I3I4.. 

While her child was on the critical 
list. Carbrital. PD-D-528. 
Pharmaceuticals. Post card. 
© 23 Feb 56; KKIIJ4-8I15. 



74 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



PARKE, DAVIS & CO. © Cont'd. 

Worry about his son's accident kept 
Mr. Brown awake. Carbrital. 
PD-D-5lj.8. Pharmaceuticals. Post 
card. © 6Mar56; KKIII4.9I+O. 

You mean you had to pay twenty-five 
dollars for those new medicines? 
Pharmaceuticals. (In Journal of 
American Medical Assn., Jan. llj., 
1956, p. 32-33) Appl. author: 
Young & Rubicam, Inc. © HJan56; 
KKllIj.039. 

Your alcoholic patients will do 
better ... Hepa-Desicol. PD-D- 
52I+. Pharmaceuticals. Post card. 
© 2l|.Jan56; KKIII4.23O. 

Your diabetic patients often need 
lipotropics plus bile ... Hepa- 
Desicol. PD-D-5I4.I. Pharmaceuti- 
cals. Post card. © 26Apr56; 
KK116171. 

Your middle-aged patients need ... 
Hepa-Desicol. PD-D-512, Pharma- 
ceuticals. Post card. © 25Jan^6; 
KKlll|.23l|. 

Your older patients may need diges- 
tive aid plus nutritional support 
... Taka-Combex. PD-D-532. 
Pharmaceuticals. Po3t card. 
©7Mar56; KKIII1939. 

Your overweight patients may benefit 
from lipotropics plus bile. Hepa- 
Desicol. PD-513. Pharmaceuti- 
cals. Post card. © 28Feb56; 
KKllJ;8U9. 

Your patients on reducing diets may 
be helped by lipotropics plus 
bile ... Hepa-Desicol. PD-D- 
Sl+O. Pharmaceuticals. Post card. 
©2l|Apr56; KKH6173. 

Your patients with gallbladder dis- 
ease need ... Taka-Combex. 
PD-D-521. Pharmaceuticals. Post 
card. ©8Feb56; KK114225. 

Your patients with heart disease 
may need digestive aid plus 
nutritional support ... Taka- 
Combex. PD-D-55I4.. Pharmaceuti- 
cals. Post card. © 12Mar56; 
KKHU938. 

Your patients with liver disease 
need ... Taka-Combex. PD-D-53I4.. 
Pharmaceuticals. Post card. 
© 15Feb56; KKIII4.228. 

Your pregnant and lactating patients 
may need digestive aid plus nutri- 
tional support ... Taka-Combex. 
PD-D-556. Pharmaceuticals. Post 
card. © 8May56; KKII67O3. 

PARKER BROS., INC. © 

Big animal sewing cards. Game. 

Box label. © l+Jan^; KKH5358. 
Dai Jobi, Dye-Joe-Be, the great 

Ballnese game. Box label. 

© 27Feb56; KK115357* 
The game of Rio. Label. © 9May56; 

KKH66OO. 
The game, Scoop. Label. © Uun56; 

KKH7192. 
Kippy Koo, Indian marble game. 

Box label. © 5Mar56; KKH5359. 
Ping Pong, the standard of excel- 
lence in table tennis equipment. 

Label. © Uun56; KKII719I. 

PARKER PEN CO. © 

Janesville, Wisconsin, January 10, 
I955: The Parker Pen Company an- 
nounced today the development of 
an important new product. Liquid 
Lead pencil. (In Time, Jan. 17, 
1955» P«77) Appl. author: 
J. Walter Thompson Co. © 12Jan55; 
KKH5IOO. 

Memorandum to: Pen Department. (In 
Stores, Apr. I956, p. 33) Appl. 
author: Tatham- Laird, Inc. 
© lApr56; KKII7532. 



The Parker touch. What pen could 
write all the words in 6 issues of 
The Reader's digest without re- 
filling? Parker Jotter ball 
point. (In Life, May 9, 1955, 
p. 139) Appl. author: J. Walter 
Thompson Co. © 6May55; KKIII4.98O. 

PARSONS PAPER CO. © 

Letter perfect. Your secretary bub- 
bles with pride for reasons ... 
(In Business week, Feb. 11, 1956, 
p. 1^8) Appl. author; GIbney & 
Barreca. © HFeb$6; KKIIU7QI4.. 

Your important figures. (In Journal 
of accountancy, Apr. I956, p. 23) 
Appl. author: GIbney & Barreca. 
© lApr56; KKH6357. 

Your word, as good as your bond. 
(In Business week, Jan. 21, 1956, 
P.7I4.) Appl. author: Gibney & 
Barreca. © 21Jan56; KKH5O9O. 

Yours on request: portfolio of 
prestige letterhead designs, by 
Lester Beall on Parsons paper ... 
(In Business week, Mar. 3, 1956, 
p. 88) Appl. author: Gibney Sc 
Barreca. © 3Mar56; KKlll+783. 

Yours on request: This informative 
book to help you select the right 
paper for each of your business 
records. (In Office executive. 
May I956, p.L|.) Appl. author: 
Gibney & Barreca. © lMay56; 
KKII6560. 

PATENT SCAFFOLDING CO., INC. © 
Aluminum work stands. Bulletin 

AS-9. Sheet. Appl. author: 

Oscar H. Junggren. © 20Apr56; 

KK115995. 
Mason's elevating bracket for use 

with Trouble Saver sectional 

steel scaffolds. Bulletin PSS-39. 

Sheet. Appl. author: Oscar H. 

Junggren. © lFeb56; KK113883. 
Safety aluminum ladders. Bulletin 

L-87. Sheet. Appl. author: 

Oscar H. Junggren. © 23May56; 

KKH6737. 
Trouble Saver sectional hoist 

towers. Bulletin HT-5. Folder. 

Appl. author: Oscar H. Junggren. 

© 30Dec55; KK113106. 

PAULSON (W. J.) CO. 

Mark XX. Dealer's choice, by Dealer 
Motors. Used car ads sold as a 
unit of 53 complete ads ... Pam- 
phlet. © William Joel Paulson 
d.b.a. W. J. Paulson Co.; l6Apr56; 
KKH61I+9. 

PAULSON, WILLIAM JOEL d.b.a. W. J. 
PAULSON CO. SEE Paulson (W. J.) Co. 

PEARSON (BEN) INC. © 

It's hot and getting hotter. 
Archery sets. Mail folder. 
Appl. author: Elliott V. Bogert. 
© 21Jun56; KK117693. 
Scoring another great first — . 
Archery sets. Mail folder. 
Appl. author: Elliott V. Bogert. 
© 3Apr56; KK11514.59. 
2I4..6 °/o Increase in 1955 sales. 
Archery seta. Mail folder. 
Appl. author: Elliott V. Bogert. 
© 2UMar56; KKH5225. 

PECHECO, HELEN & MANUEL MURRAY PECHECO 
d.b.a. M. B. CO. SEE M. B. Co. 

PECHECO, MANUEL MURRAY & HELEN PECHECO 
d.b.a. M. B. CO. SEE M. B. Co. 

PEELE (W. R.) CO., INC. 

Little Chief, fire extinguisher. 
16 oz. net wt. Label. © Will- 
son-Peele Co., a division of W. R. 
Peele Co., Inc.; 28Feb56; 
KK116815. 



PELTON'S SPUDNUTS, INC. © 

Enjoy the independence and profits 
of your own business. Spudnuts 
... food confections. (In The 
Saturday evening post, Jan. 28, 
1956, P. 98) Appl. author: Bill 
A. Skaggs. © 25Jan56; KKlllj.177. 

When witches are flyln' and goblins 
come callin' that's the time for 
Spudnuts ... food confections. 
(In The Saturday evening post, 
Oct. 22, 1955, p. 52) Appl. au- 
thor: Bill A. Skaggs. © 190ct55; 
KKIII4.I78. 

Your local Spudnut operator Is 
proud of the superlative Spudnut 
pastries he produces for your eat- 
ing enjoyment. (In The Saturday 
evening post, Sept. 17, 1955. 
p. 100) Appl. author: Bill A. 
Skaggs. © 17Sep55; KKII356I1. 

PENICK & FORD, LTD., INC. © 

My-T-Fine Instant pudding, no cook- 
ing, Just mix with milk. Butter- 
scotch flavor. Net wt. 3 1/8 oz. 
Label. © 15Nov55; KKII33U4- 

My-T-Flne Instant pudding, no cook- 
ing, Just mix with milk. Chocolate 
flavor. Net wt. 3 5/8 oz. Label. 
© 15Nov55; KK1133li2. 

My-T-Fine instant pudding, no cook- 
ing, just mix with milk. Nut 
chocolate flavor. Net wt. 3 5/8 
oz. Label. © 15Nov55; KKII33I+I. 

My-T-Fine instant pudding, no cook- 
ing, Just mix with milk. Vanilla 
flavor. Net wt. 3 1/8 oz. Label. 
© 15Nov55; KK1133U3. 

PENN FOOTWEAR CO. © 

Robin Hill beautiful shoes. Label. 
© l6Dec55; KKH6891. 

PENNSYLVANIA GRADE CRUDE OIL ASSN. © 
Pete Perm asks: What's $3,500? 

(In Popular mechanics, Feb. 1956, 
p. 110) Appl. author: Meldrum & 
Fewsmith, Inc. © 27Jan56; 
KKH3998. 

PENNWO0D NUMECHRON CO. © 

A new concept in time. Models no. 
600, Century; 500 & 500-C, Park 
Avenue. Electrical numeral clocks. 
Sheet. © 6Jun56; KKII7O63. 
A new concept in time, Nuraechron 
Tymeter, automatic time calculator. 
Models no. 200 & 200-C Starlet. 
Sheet. © 6Jun56; KK117062. 

PENTHOUSE FOODS, INC. © 

Penthouse Party cuvee blend instant 
coffee. 2 oz. net wt. Label. 
Appl. author: The Alden Co. 
© 23Peb56; KKlll+367. 

PEOPLES DRUG STORES, INC. © 

Peoples capsules. Do you fear 
cancer? (In The Evening star, 
Washington, D. C, Apr. 10, 1956, 
p.A-5) Appl. author: N. W. Ayer 
h Son, Inc. © 10Apr56; KK1176IJ.6. 

Peoples capsules. In recent years 
we are getting more and more pre- 
scription orders ... (In The Eve- 
ning star, Washington, D. C,, 
May 29, 1956, p.A-5) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 29May56; KKH76I4.5. 

Peoples capsules. One of the nicest 
things you can say ... (In The 
Evening star, Washington, D. C., 
Mar. 27, I956, p.A-5) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 27Mar56; KKII56U7. 

Peoples capsules. The hub, the 
crossroads, the meeting place of 
the community. (In Trie Evening 
star, Washington, D. C, Dec. 20, 
1955, p.A-2) Appl. author: N. W. 
Ayer & Son, Inc. © 20Dec55; 
KK1156U5. 



1956 



CURRENT REGISTRATIONS 



75 



Peoples capsules. To safeguard your 
health, a lot goes on ... (In The 
Evening star, Washington, D. C., 
May 15, 1956, p.A-5) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© l5May56; KK11761+4. 
Peoples capsules. What's the nicest 
thing about being sick? (In The 
Evening star, Washington, D. C, 
Mar. 13, I956, p.A-5) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 13Mar56; KKH56I4.6. 

PEPPERIDGE FARM, INC. © 

Pepperidge Farm Biarritz cookies. 
Net wt. 6 l/l; oz. Label. 
© 12Dec55; KK111|060. 

Pepperidge Farm Bordeaux cookies. 

Net wt. 10 oz. Label. © 12Dec55; 

KKlli|055. 
Pepperidge Farm Brussels cookies. 

Net wt. 7 oz. Label. 5) 12Dec55; 

KKlll+06l. 
Pepperidge Farm Capri cookies. 

Net wt. 9 oz. Label. © 12Dec55; 

KKlllj.057. 
Pepperidge Farm Dresden cookies. 

Net wt. 5 lA. oz. Label. 

© 12Dec55; KKIII4.O58. 
Pepperidge Farm Monte Carlo cookie 

assortment. Net wt. 8 l/2 oz. 

Label. © 12Dec55; KKIII4.O56. 
Pepperidge Farm Venice cookies. 

Net wt. 8 oz. Label. £) 12Dee55; 

KKIII4.O59. 

PERKINS PRODUCTS CO. © 

Stir up a pitcherful of fun. Pitch- 
erful of Kool-Aid drink; color. 
(In Chicago Sunday American, 
May 13, 1956, comic section, sec- 
tion 2, p.l) Appl. author: 
James R. Sherburne. © 13May56; 
KK1170U7. 

PERMA-STONE CO. © 

Beautiful, permanent ultra-modern 
exteriors. Form F-I4H. Facing 
material. Folder. Appl. author: 
J. E. Bateson. © 25Mar56; 
KKII6865. 

Low cost, decorative trims, smart 
distinctive beauty for old or new 
homes. Form MP-6-A. Cement fac- 
ing. Folder. Appl. author: 
J. E. Bateson. © 10Feb56; 
KK11U797. 

Perma-Stone, for beauty, permanence, 
strength, modernizing magic. Form 
F8. Cement facing. Folder. 
Appl. author: J. E. Bateson. 
© 25Feb56; KKlllj.796. 

PERMUTIT CO. © 

Permutit technical bulletin. How to 
save 20 °/o on electric power for 
air conditioning. H-100. Feb. 
I956. Sheet. © 21Keb56; 
KK11U31+9. 

PETERSEN, C. F. 

Warning, fradulent csIcd pay-roll 
check cashers are reaping a har- 
vest. (Advertising circular for 
check identification plates and 
fraudproof checks) © Chester F. 
Petersen; 31May56; KK116928. 

PETRO-TEX CHEMICAL CORP. © 

Something new has been added. (In 

Oil, paint & drug reporter, Apr. 

2, 1956, p. 13) Appl. author: 

James J. McMahon, Inc. © 2Apr56; 

KK115502. 
Soon there'll be more. (In Chemical 

& engineering news, Apr. 9, I956, 

p. I60O) Appl. author: James J. 

McMahon, Inc. © 9Apr56; KKH5783. 

PHILADELPHIA SEED CO. 

Grass seed; carton. Net wt. 1 lb. 
Label. Appl. author: George H. 
Beans. © Philadelphia Seed Co., 
Inc.; 6Feb56; KKII395O. 



PHILBERT DESIGNS. 

Tubo toy; filled with toys, gift, 
favor, plaything. Tramp clown. 
Label. Appl, author: Alberta 
Phillips. © Thurber C. Phillips St 
Alberta Phillips d.b.a. Philbert 
Designs; llMay56; KKII665O. 

PHILLIPS, ALBERTA & THURBER C. 

PHILLIPS d.b.a. PHILBERT DESIGNS. 
SEE Philbert Designs. 

PHILLIPS, THURBER C. & ALBERTA 

PHILLIPS d.b.a. PHILBERT DESIGNS. 
SEE Philbert Designs. 

PHOENIX HOLSUM BAKERY, INC. d.b.a. 
HOLSUM BAKERY, ARIZONA. SEE Holsum 
Bakery, Arizona. 

PIEL BROS. © 

Beautiful, new label outside; same 
wonderful beer inside. Bert & 
Harry PI el [pointing to bottle of 
Piel's light beer] Poster. 
Appl. author: Young & Rub i cam, 
Inc. © lMay56; KKll6lj.6l. 

Beer lovers, cast a bedazzled eye 
over our magnificent new Piel's 
label. Bert & Harry. Piel's 
light beer. (In Sunday news, New 
York, May 13, I956, rotogravure 
section, p. 23) Appl. author: 
Young & Rubicam, Inc. © 13May56; 
KKII7363. 

Being a Piel brother is frustrating 
sometimes ... Bert & Harry. 
Piel's light beer. (In Daily news, 
New York, Mar. 28, I956, p.)+l) 
Appl. author: Young & Rubicam, Inc. 
© 28Mar56; KK11575&. 

Gentlemen, this is your moment of 
triumph as well as our own. Bert 
& Harry. Piel's light beer. (In 
Grocer-graphic, Apr. 23, 195&* 
P.3-I4.) Appl. author: Young & 
Rubicam, Inc. © 23Apr56; KKII6I4.5I. 

Give Piel's a try, on sale nearby. 
Bert & Harry Piel. piel's light 
beer. Poster. Appl. author; 
Young & Rubicam, Inc. © 15Feb56- 
KK115115. 3 ' 

Golly, Bert, isn't it wonderful how 
many people have discovered Piels 
for themselves ... Harry & Bert. 
Beer. (In Daily news, New York, 
Apr. 2I4., I956, p. 33) Appl. au- 
thor: Young & Rubicam, Inc. 
© 2l|Apr56; KKll6ij.50. 

Golly, Bert, this is good news. 
Piel's light beer. (In Auburn 
citizen advertiser, May 11, I956, 
p. 2) Appl. author: Young & Ru- 
bicam, Inc. © llMay56; KKH736I4.. 

How we Piel brothers plan to help 
you sell more Piel's beer and 
make you richer in the process. 
Bert & Harry. (In Observer, 
Jan. 30, 1956, P«3) Appl. au- 
thor: Young & Rubicam, Inc. 
© 26jan56; KKlli).869. 

My brother Bert and I are very up- 
set. Bert & Harry. Piel's light 
beer. (In Daily news, New York, 
Apr. 17, 1956, p. 33) Appl. au- 
thor: Young & Rubicam, Inc. 
© 17Apr56; KKII6U1.9. 

Shoppers, to market, pick up all the 
Piel's you can carry. Bert & 
Harry. Beer. (In Daily news, 
New York, Mar. ll;, 19 56, P.I4.7) 
Appl. author: Young & Rubicam, 
Inc. © l^Mar56; KKH5755. 

Try Piel's tonight. Start the year 
right. Bert and Harry. Piel's 
light beer. Car card. © 3Jan56; 
KKIII4.313. 

PILLSBURY MILLS, INC. © 

For best biscuits ever ... Ballard 
flour, obelisk Plain. 2 lbs. 
Label. © 20Aug55; KKII4303. 



For best biscuits ever ... Ballard 
flour, Obelisk Self-Rising. 2 
lbs. Label. © 15Aug55; KKHU30I4.. 

From Pillsbury, new, faster way to 
start pigs with high-level pro- 
tection against scours. Sweet 
Feast 66. Pillsbury' s Best XXXX 
feeds. Folder. © 8Mar56; 
KK11U900. 

New better way to start chicks. 
New, Pillsbury' s Best HC/P chick 
feeds. Folder. © 5Feb56; 
KKH5893. 

Pillsbury angel food cake mix. 1 lb. 

net wt. Label. © lMay56; 

KK117186. 
Pillsbury Best XXXX. Pillsbury 

creamy caramel frosting mix. 13 

oz. net wt. Label. © 17May56; 

KK117188. 
Pillsbury Best XXXX. Pillsbury 

fluffy white frosting mix. 7.6 oz. 

net wt. Label. © 25May56; 

KKH7189. 
Pillsbury Best XXXX. Pillsbury milk 

chocolate frosting mix. 13 oz. 

net wt. Label. © 17May56; 

KK117187. 
Pillsbury Best XXXX, quick cinnamon 

rolls. 8 unbaked rolls, ready for 

the oven. Net wt. 8 ozs. Label. 

© I5jan55; KKIU4.693. 
Pillsbury coconut icebox cookies. 

Net wt. 7.6 oz. Label. 

© 25Nov55; KKH3272. 

Pillsbury Sno Sheen cake flour. 

Net wt. 2l| oz. Label. © 23Jan56; 

KKllk632. 
10 Pillsbury buttermilk biscuits. 

Unbaked. Net wt. 8 ozs. Label. 

© 2May55; KKIH4.692. 

PINDYCK (CHARLES) INC. © 

And now, at down-to-earth prices, 
Babycale, by Wamsutta. Sheets, 
pillow cases for the crib crowd. 
(In Earnshaw's, Apr. I956, p. 7) 
Appl. author: Bolland-McNary, Inc. 
© 10Apr56; KKH5867. 

Out of the blue comes Maliblu, a 
Knitmode inspired color. Terry 
cloth for infants. (In Infants' & 
children's review, Apr. I956, 
p. 12) Appl. author: James W. 
Bolland. © 3Apr56; KKH587I. 
PINECREST PUB. CO. © 

Monthly round-up of used equipment. 
Used Caterpillar-built ... Mail 
folder. © 30Jan56; KK113726. 

PINEX CO., INC. © 

How to mix your own cough syrup at 
home, no cooking needed. Folder. 
© 19Apr56; KK115902. 

PIONEER ENGINEERING WORKS, INC. © 
Specifications and data on the new 
Vibromatic bituminous paver, by 
Pioneer. Pamphlet. Appl. au- 
thor: William A. Rundquist. 
© 9Nov55; KK116010. 
Years ahead in design and perform- 
ance. It's the new Vibromatic 
bituminous paver, by Pioneer. 
Folder. © 19Sep55; KK11V726. 

PITTSBURGH PLATE GLASS CO. © 
Design of the month. Folder. 

Jan. 1956. © l6jan56; KK11314.59. 
Feb. I956. © 5Mar56; KKlU+795. 
Mar. I956. © 20Mar56; KKH5IU5. 
Apr. I956. © llApr56; KK1157l|0. 
May I956. © 3May56; KK1161+21. 
June 1956. © l8May56; KK11686U. 
Profitable product pointers for 
jobber salesmen. Coatings & 
paints. 15 p. Appl. authors: 
Maxon, Inc. & DItzler Color Divi- 
sion of Pittsburgh Plate Glass Co. 
© Ditzler Color Division, Pitts- 
burgh Plate Glass Co.; l6jan56; 
KKH7298. 



76 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PLASTONE CO. 

Liquid Love, new, instant wash. 
Liquid Love, miracle detergent, 
all purpose, for dishes & clothes. 
(In The Republican, Paoli, Ind. ) 
© Plastone Co., Inc.; 21±Apr5b; 
KK11663U. 

PLAUT & LEDEHMAN. 

Get traffic in May and June. (Ad 
mat service) Steel folding card 
tables & chairs. Folder. Appl. 
author: Harvey S. Lederman. 
© George Ledeman 5: Harvey S. 
Lederman d.b.a. Plaut & Lederman; 
3Mar56; KKII5068. 

PLENTY PRODUCTS, INC. © 

Flaming snow balls. Box of six. 
Ice cream. Poster. © 15Sep55; 
KK113938. 
The most effective dessert you ever 
saw, flaming snow balls. Box of 
6. Ice cream confection. Stream- 
er. © 15Sep55; KK113937. 

POCONO GARDENS LODGE. © 

Picture your honeymoon in this set- 
ting. (In Modern bride, winter 
issue 195U-55, P.H4.2) © 30Sep5U; 
KK113031. 

POLAND BROS., INC. © 

Stores everywhere are switching to 
... Snap-Up folding gift boxes. 
Catalog A-l. Folder. © 10Feb56: 
KKlllj.l5l|.. 

POLAR FOODS, INC. © 

Polar peas and carrots. Net weight 
10 oz. Label. Appl. author: 
Crown Zellerbach Corp. © 20l<iar56; 
KKII531U. 

POLAROID CORP. © 

60-second camera adds spice to 
traditional Thanksgiving dinner. 
(In Life, Nov. 21, I955, p. 67) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Nov55; KKII6957. 

60-second camera gives new kick to 
family picnic. (In Life, Aug. 29, 
1955. p. 108) Appl. author: Doyle 
Dane Bernbach, Inc. © 29Aug55; 
KK116922. 

POLLY SEAL, INC. © 

Blue print chemistry ... So little 
does so much, Polly Seal mends 
paper tears, newly developed for 
special service. 6 p. © 7Dec55» 
KK113159. 
Polly, a must for everyone. Polly 
Seal mends paper tears. Sheet. 
*£) l8Jan56; KKII3853. 

PORTER PHARMACAL CORP. © 

N. Y. doctors prove you can lose fat 

fast without hunger. Clinex. 

Reducing tablet. (In Dally news, 

New York, Feb. 17, I956, p.9C) 

© 17Feb56; KK 11447 5. 
N. Y. doctors prove you can los.j fat 

fast, without hunger ... Clinex. 

Reducing tablet. Sheet. 

© 3Jan56; KK114413. 
POST, E. J. SEE Post, H. L. 

POST, H. L. 

Nature's Good Health giant. Milk or 
products made from milk. Sheet. 
© Harold Lorenzo Po3t & Emily Jane 
Post; 15nov51|; KK113072. 

POTVIN (R. J.) SHOE CO. © 

Sabel's Equlno-Varus and surgical 
infants' shoes. Folder. 
© llApr56; KKII5784. 

POWELL, LOYD. © 

Double acting athletes' foot allevi- 
ating powder. Net wt. 2 1/2 oz. 
Label. © 9Apr56; KK115579. 



PRATT & LAMBERT, INC. © 

Pratt & Lambert calibrated colors. 
1 fl. oz. Label. Appl. author: 
Richard B. Mather. © 2Dec55; 
KK1137U6. 

PRATT-LOW PRESSRVING CO. © 

Diet-Sweet foods, by Pratt-Low, sell 
better because they taste better. 
(In Chain store age, Jan. I956, 
p. 32) Appl. author: Sidney Gar- 
field & Associates, Inc. © Pratt- 
Low Preserving Co., Inc.; 30Dec55; 
KKIII4.35O. 

Diet-Sweet foods, by Pratt-Low, sell 
better because they taste better. 
(In Supermarket news, Nov. 21, 
1955» P»6) Appl. author: Corydon 
Jones. © 21Nov55; KKII3385. 

PREFERRED FOODS, INC. © 

Polska brand, cooked, boneless, 
ham with natural juices, gelatin 
added. Label. Appl. author: 
Arthur S. Davis. © 23Nov55; 
KK117575. 

PRICE, JAMES R. 
Why prefabricated homes make better 
mortgage risks ... SEE National 
Homes Corp. 

PRICE-DRISCOLL CORP. © 

Range officer's commands. Phono- 
graph records. Label. Appl. 
author: Robert Menning Barth. 
© 15Sep55; KKII3074. 

PROCESSING DIV., ASTER MEATS, INC. 
SEE Aster Meats, Inc. 

PROCTER & GAMBLE CO. © 

Amazing, the mildest home permanent 
for children gives longest-lasting 
wave. Lilt's new Party Curl. (In 
Parents' magazine. May 1955, P.H) 
Appl. author: Biow-Beirn-Toigo, 
Inc. © 26Apr55; KKH6653. 

Beat The Trickster and win $32,000 
cash. Joy. Liquid detergent. 
Certificate. (In Pasadena star- 
news, Pasadena, Calif., Feb. 1, 
1956. P. 20) Appl. author: Leo 
Burnett Co., Inc. © Procter & 
Gamble Co.; lFeb56; KKIII4.829. 

Beat The Trickster and win $32,000 
cash. Joy. Liquid detergent. 
Coupon. (In The Detroit news, 
Feb. 1, I956, p. 76) Appl. au- 
thor: Leo Burnett Co., Inc. 
© Procter & Gamble Co.; lFeb56; 
KKIU+83O. 

Discover a new bath sensation with 
Zest beauty bar. Soap. (In 
Tulsa world, Nov. 6, 1955» comic 
section, p. 6) Appl. author: 
Benton & Bowles, Inc. © 6Nov55; 
KK114499. 

Discover a new bath sensation with 
Zest beauty bar. Soap. (In Tulsa 
world, Oct. 23, 1955. comic sec- 
tion, p. 3) Appl. author: Benton 
& Bowles, Inc. © 230ct55; 
KK113828. 

Discover a new bath sensation with 
Zest beauty bar, for the first 
time in your life feel really 
clean. Soap. (In Tulsa world, 
Apr. 8, 1956, comic section, p. 3) 
Appl. author: Benton & Bowles, 
Inc. © 8Apr56; KKH6963. 

Everyone's talking ... Here are 
the answers to some questions 
you'll be asked about Procter & 
Gamble's Crest. Toothpaste. (In 
Drug topics. Mar. 5» 195&, P»15) 
Appl. author: Benton & Bowles, 
Inc. © 5Mar56; KKII623O. 

Ft. Wayne hails Whirl, revolutionary 
new liquid-magic shortening . . . 
(In Fort Wayne news-sentinel, 
Nov. 21, 1955, p. 36) Appl. au- 
thor: Benton tc Bowles, Inc. 
© 21Nov55; KK11U508. 



Grown-up waves are fine for grownups, 
but under-13 hair needs this spe- 
cial care. New Lilt Party Curl, 
children's home permanent. (In 
Good housekeeping, Feb. I956, 
p.llj4) Appl. author: The Biow- 
Beirn-Toigo, Inc. vU) 19Jan56; 
KKH32I4.3. 

If you've never had a pin-curl 

permanent, here's why you ought to 
try Pin-It. (In Life, Apr. 30, 
I956, p. 142) Appl. author: Ben- 
ton & itewles, Inc. © 26Apr56; 
KKH729O. 

Important milestones in modern medi- 
cine ... Now, 1955> Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. (In Los 
Angeles examiner pictorial living, 
Dec. 18, 1955, p. 12) Appl. au- 
thor: Benton & Bowles, Inc. 
© l8Dec55; KKH5996. 

Important milestones in modern medi- 
cine ... Now, 1955, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. (In Syra- 
cuse herald- journal, July 12, 
1955, P. 15) Appl. author: Benton 
& Bowles, Inc. © 12Jul55; 
KKH38I8. 

Important milestones in modern medi- 
cine ... Now, I955, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. (In The 
Spokesman review, Oct. 9, 1955» 
p. 7) Appl. author: Benton & 
Bowles, Inc. © 90ct55; KK114490. 

Important milestones in modern medi- 
cine ... Now, 1956, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. cB & W ad; 
4 scenes; tube & boxa (In Report- 
er dispatch, White Plains, N. Y., 
Jan. 24, 1956, p. 7) Appl. au- 
thor: Benton & Bowles, Inc. 
© 2^Jan56; KK1 15591. 

Important milestones in modern medi- 
cine ... Now, 1956, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. cColor ad; 
tube; box & 5 pictures} (In Life, 
Jan. 30, 1956, p. 6-7) Appl. au- 
thor; Benton & Bowles, Inc. 
© 27Jan56; KK115586. 

Important milestones in modern medi- 
cine ... Now, 1956, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest toothpaste 
with Fluoristan. cColor ad; tube, 
box & 6 plctures3 (In McCall's, 
Feb. 1956, p. 30) Appl. author: 
Benton 4 Bowles, Inc. © 26Jan56; 
KK117286. 

Important milestones in modern medi- 
cine ... Now, 1956, Procter & 
Gamble proudly announces: Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. cFour 
scenes: (In The San Francisco 
chronicle, Feb. 5, 1956, comic 
section, P.I4. ) Appl. author; Ben- 
ton & Bowles, Inc. © 5Feb56; 
KK116233. 

Important milestones in modern medi- 
cine ... Now, 1956, Procter* 
Gamble proudly announces : Triumph 
over tooth decay. Crest tooth- 
paste with Fluoristan. cSix 
scenes} (In Good housekeeping, 
Feb. 1956, p. 2) Appl. author: 
Benton & Bowles, Inc. © 20Jan56; 
KK116232. 



1956 



CURRENT REGISTRATIONS 



77 



It's here, a detergent worthy of the 
Duz name. New Blue Dot Duz. (In 
The Richmond times-dispatch, 
May 20, 1956, comic section, pt.l) 
Appl. author: Compton Advertising, 
Inc. © 20May56; KK117550. 

Jif, peanut butter, creamy-smooth. 
Net weight 1 lb. 2 oz. Label. 
© Procter & Gamble Co.; 13Mar56; 
KK1 151+15. 

Just squeeze, it's a breeze to get 
a home permanent that really takes, 
lasts 'til cut. Only new Lilt 
brings you 3queeze-bottle magic. 
(In Look, May 29, 1956, p.91) 
Appl. author: The Blow Co., Inc. 
© 15May56; KKH6535. 

Mother gave me a home permanent 

wave. (Lilt Party Curl advertise- 
ment) ( In Parent ' s magaz ine , 
Oct. 1954. P» 25) © 30Sep51+; 
KK117618. 

New from Procter & Gamble, Jif. 
Peanut butter. (In The Pensacola 
news-journal, Apr. 8, 1956, comic 
section, p. 7) Appl. author: Leo 
Burnett Co., Inc. © Procter & 
Gamble Co.; 8Apr56; KKH67I4.O. 

New from Procter & Gamble, Jif. 
The new peanut butter that melts 
in your mouth. (In The Daily 
register-mail, June 7, 1956, p.19) 
Appl. author: Leo Burnett Co., Inc. 
© Procter & Gamble Co.; 7Jun^6; 
KKH7I4.65 . 

New from Procter & Gamble, milder 
Joy, now in a can. Liquid deter- 
gent. (In Press newspaper, v.117, 
no. 6l, p.l!|.) Appl. author: Leo 
Burnett Co., Inc. © Procter & 
Gamble Co.; 12Apr56; KKII6255. 

New from Procter & Gamble, milder 
Joy, now in a can. Liquid deter- 
gent. (In The Litchfield news- 
herald, Litchfield, 111., Apr. 12, 
1956, p. 3) Appl. author: Leo 
Burnett Co., Inc. © Procter & 
Gamble Co.; 12Apr56; KKH7I4.55. 

The new instant Joy invites you to 
beat The Trickster and win $32,000 
cash. Liquid detergent. Seattle 
store poster. Appl. author: Leo 
Burnett Co., Inc. © Procter & 
Gamble Co.; 3Jan56; KKHJ4.831. 

New Joy for dishes invites you to 
beat The Trickster and win $32,000 
cash. Official entry blank. 
Liquid detergent. Appl. author: 
Leo Burnett Co., Inc. © Procter 
& Gamble Co.; 5Jan56; KKIII4.828. 

New pink Camay, the deodorant 

beauty soap. Bath size. Label. 
© Procter & Gamble Co.; 30Dec55; 
KKH5293. 

Now, be a pin-up girl with the pin- 
up curl. Pin-It, wonderful, new, 
easy-to-do pin-curl permanent. 
(In Glamour, Aug. 1955, p.llj.) 
Appl. author: Benton & Bowles, 
Inc. © 29JUI55; KKlll|.082. 

Now, for the first time In medical 
history, a toothpaste that effec- 
tively strengthens tooth enamel to 
lock out decay from within. Crest 
tooth paste with Pluoristan. (In 
Drug topics, Feb. 6, I956, p. 28-29) 
Appl. author: Benton & Bowles, 
Inc. © 6Peb56; KKII598O. 

Procter & Gamble announces ... New 
Whirl liquid magic shortening. 
[Slice of cake] (In Port Wayne 
journal gazette, Dec. 18, 1955> 
comic section, p. 3) Appl. au- 
thor: Benton & Bowles, Inc. 
© l8Dec55; KKIII4.507. 

Procter & Gamble announces . . . New 
Whirl liquid magic shortening, 
c Slice of cherry pie? (In Fort 
Wayne news-sentinel, Nov. 21, 



1955 , P. 36) Appl. author; Ben- 
ton & Bowles, Inc. © 21Nov55; 
KK114509. 

Procter & Gamble announces the 

greatest shortening improvement in 
your lifetime. New, Whirl, liquid 
magic, shortening. [Cherry pie] 
(In Fort Wayne journal gazette, 
Jan. 8, 1956, comic section, p. 7) 
Appl. author: Benton & Bowles, 
Inc. © 8Jan56; KKII5598. 

Procter & Gamble announces the 

greatest shortening improvement in 
your lifetime: New Whirl, liquid 
magic, shortening. [Cherry pie] 
(In The Cincinnati pictorial en- 
quirer, Apr. 22, 1956, p. 3) 
Appl. author: Benton & Bowles, Inc. 
© 22Apr56; KK117637. 

Procter & Gamble announces the 
greatest shortening improvement 
in your lifetime. New, Whirl, 
liquid magic, shortening ... 
[Fried chicken] (In Columbus 
dispatch magazine, Mar. 11, 1956, 
p. 3) Appl. author: Benton & 
Bowles, Inc. © llMar56; KKH623I4.. 

Procter & Gamble announces the 

greatest shortening improvement in 
your lifetime. New, Whirl, liquid 
magic, shortening. [Fried chicken] 
(In Ft. Wayne journal gazette, 
Jan. 22, 1956, comic section, p. 3) 
Appl. author: Benton & Bowles, 
Inc. © 22Jan56; KKH5597. 

Procter & Gamble announces the 

greatest shortening improvement in 
your lifetime, new Whirl, liquid 
magic, shortening. [Fried chicken 
leg] (In Cincinnati times-star, 
May 31, 19i3-, p. 11) Appl. au- 
thor: Benton & Bowles, Inc. 
© 31May56; KKH7678. 

Procter & Gamble announces the 
greatest shortening improvement 
in your lifetime. New, \'~ irl 
liquid-magic shortening. ( In Fort 
Wayne news-sentinel, Dec. 1, 1955> 
p. 3D Appl. author: Benton & 
Bowles, Inc. © lDec55; KKII558IJ.. 

Procter & Gamble announces the great- 
est shortening improvement in your 
lifetime, new, Whirl, liquid magic, 
shortening. (In South Bend trib- 
une, Apr. 1, I956, comic section, 
p. 7) Appl. author: Benton & 
Bowles, Inc. © Procter & Gamble 
Co.; lApr56; KKII729I. 

Procter & Gamble announces the 
greatest shortening improvement 
in your lifetime. New, Whirl, 
liquid magic, shortening ... 
[Slice of cake] (In Zanesville 
times signal, Mar. 18, I956, 
comic section, p.!+) Appl. au- 
thor: Benton & Bowles, Inc. 
© l8Mar56; KK116226. 

Save 10/ with coupon below on 

Procter & Gamble's new Whirl, liq- 
uid-magic shortening. (In Fort 
Wayne news-sentinel, Feb. 16, 1956, 
p. 25) Appl. author: Benton & 
Bowles, Inc. © l6Feb56; KKH5983. 

Special offer from Procter & Gamble 
... 5/ off regular price when 
you buy this special bundle of 
3 regular-size bars of Zest ... 
Soap. (In Fort Smith times record, 
Mar. 1, 1956, p. 16) Appl. au- 
thor: Benton & Bowles, Inc. 
© lMar56; KK116229. 

Special offer from Procter & Gamble 
... 10/ off regular price when 
you buy this special bundle of 
2 big, bath-size bars of Zest. 
Soap. (In St. Petersburg times, 
Mar. 9, 1956, p.1+5) Appl. au- 
thor: Benton & Bowles, Inc. 
© 9Mar56; KKH6235. 



Ssh, it's a Secret. I Full page 
color ad] Home permanent. (In 
The Atlanta journal & constitu- 
tion magazine, June 5, 1955> P«17) 
Appl. author: Benton & Bowles, 
Inc. © 5Jun55; KKIH4J4.92. 

Ssh, it's a Secret. [1/2 page color 
ad] Home permanent. (In The 
Atlanta journal & constitution 
magazine, June 12, 1955> P«23) 
Appl. author: Benton & Bowles, Inc. 
© 12Jun55; KK.lll4i1.9l. 

Totally new kind of bath and 
beauty bar. Zest. Soap. (In 
St. Petersb rg times, Jan. 8, I956, 
comic section, p. 3) Appl. author: 
Benton & Bowles, Inc. © 8Jan56; 
KK115595. 

Totally new kind of bath and beauty 
bar. Zest. Soap. (In Tampa 
tribune, Nov. 6, 1955> comic sec- 
tion, p.!).) Appl. author: Benton 
& Bowles, Ine. © 6Nov55; KKIII4.505. 

Triumph over tooth decay. Crest 
toothpaste with Fluoristan. 
Poster. Appl. author; Benton & 
Bo\*les, Inc. © lFeb56; KKlll+890. 

Triumph over tooth decay. Crest 
toothpaste with Fluoristan. 
Poster. Appl. author: Benton & 
Bowles, Inc. © lMay56; KK117685. 

Try this better golden-brown pie 
crust, make these easy golden 
treasure tarts, says Betty Crocker 
... Golden Fluffo, all-purpose 
shortening ... (In Good house- 
keeping, Feb. I956, p. 52) Appl. 
author: Biow-Beirn-Toigo, Inc. 
© 12Jan56; KKH3227. 

Whee, Comet's here. Procter & 

Gamble's new, green cleanser for- 
tified with Chlorinol. (In The 
Daily register-mail, Galesburg, 
111., Apr. 26, 1956, p. 23) Appl. 
author: Compton Advertising, Inc. 
© 26Apr5o; KKH6837. 

Why didn't somebody think of this 
before? Creamy white shortening 
that you pour. Whirl. (In Spring- 
field news-sun, Sept. 18, 1955, 
comic section, p.l|) Appl. au- 
thor: Benton & Bowles, Inc. 
© l8Sep55; KKHI4.O97. 

Why didn't somebody think of this 
before? Creamy white shortening 
that you pour. Whirl. (In The 
Portsmouth times, Portsmouth, 
Ohio, Oct. 12, 1955, P-13) Appl. 
author: Benton & Bowles, Inc. 
© 120ct55; KKH382I4.. 

PROSPERITY CO., INC., division of WARD 
INDUSTRIES CORP. SEE Ward Indus- 
tries Corp. 

PRUE MANUFACTURING CO. © 

Capture the general. Game. Label. 
Appl. author: Frances A. Prue. 
© 10May55; KKlll;338. 

PUERTO RICO. 

Fifteen minutes from your desk - in 
Puerto Rico. Travel advertising. 
(In The New Yorker, Mar. 17, I956, 
p. 92-93) Appl. author: Ogilvy, 
Benson & Mather, Inc. © Common- 
wealth of Puerto Rico; 17Mar56; 
KKH6335. 

Guess where this Is - Holland, 
Sweden or Puerto Rico? Travel 
advertising. (In The New Yorker, 
Jan. 7, 1956, p.!+2-l|3) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © Commonwealth of Puerto 
Rico; 7Jan56 (in notice: 1955); 
KK113383. 

Love Margarita, love Puerto Rico. 
Margarita Rivera. Travel adver- 
tising. (In The New Yorker, 
Feb. 11, 1956, p.o) Appl. au- 



78 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PUERTO RICO. Cont'd. 

thor: Ogilvy, Benson k Mather, 
Inc. S) Commonwealth of Puerto 
Rico; HFeb56; KK1H4-281. 
You can live like this in Puerto 
Rico today. Travel advertising, 
(in The New Yorker, Apr. 11;, 1956, 
p. 88-89) Appl. author: Ogilvy, 
Benson & Mather, Inc. © Common- 
wealth of Puerto Rico; ll^Apr56; 
KK116336. 

PUERTO RICO DISTILLING CO. © 

Best thing in a cold glass, Ronrico 
for summer drinks. Rum. (In 
Time, Aug. 15, 1955, p.60) Appl. 
author: Erwin, Wasey & Co., Inc. 
© 10Aug55; KK 11 51^14;. 

Chico says; For a drink that is real 
lip-smackery, try a great Ronrico 
daiquiri. cB & Wd (In The Miami 
herald, Jan. 13, 1956, section B, 
p.l;) Appl. author: Erwin, Wasey 
& Co. © 13Jan56; KKU5959. 

Chico says: For a drink that's real 
lip-smackery, try a great Ronrico 
daiquiri. [B & iV; seated figure 
with instrument] (In Daily news, 
New York, May 11, I956, p«5U) 
Appl. author: Krwin, iVasey & Co., 
Inc. © llMay56; KKH7517. 

Chico says: For a drink that's real 
lip-smackery, try a great Ronrico 
daiquiri. cColor ada (In News- 
week, Feb. 6, 1956, p. 61;) Appl. 
author; Erwin, Wasey & Co., Inc. 
© 6Feb56; KK115958. 

Chico says; Qulere Vd. ser mas rico? 
Put your money on this rum, and 
Chico. Ronrico. (In Patterson's 
California beverage gazetteer, 
June 1956, p.60A) Appl. author: 
Erwin, Wasey & Co., Inc. 
© Uun56; KK117526. 

Chico says: The best drink for all 
guys an' dollins is a tall, frosty 
Ronrico Collins. Rum. (In Chica- 
go daily tribune, Apr. 20, 195^, 
pt.l, p.ll;F) Appl. author: Erwin, 
Wasey k Co. © 20Apr56; KKII656I;. 

Chico says: The best drink for all 
guys an' dollins is a tall, frosty 
Ronrico Collins. Rum. (In News- 
weak, May 21, I956, p. 121) Appl. 
author: Erwin, Wa3ey & Co., Inc. 
© 17May56; KK117l;56. 

Chico says: The drink for a man 
who ' s smart as a fox is dry Ron- 
rico rum on the rocks. [B & W] 
(In Daily news, New York, May 25, 
1956, P*li(>) Appl. author: Erwin, 
Wasey & Co., Inc. j2 25«ay56; 
KKII75I9. 

Chico says: The drink for a man 
who's smart as a fox is dry Ron- 
rico rum on the rocks. [B & W] 
(In The Miami herald. Mar. 9, 
I956, section A, p. 13) Appl. 
author: Erwin, Wasey Sc Co., Inc. 
© 9Mar56; KKH5963. 

Chico says; The drink for a man 
who's smart as a fox is dry Ron- 
rico rum on the rocks. cColor ado 
(In Newsweek, Feb. 27, 1956, 
p.9U) Appl. author; Erwin, Wasey 
& Co., Inc. © 27Feb56; KK115960. 

Chico says: Want a sure-fire way to 
make your profits rise? Stock 
Ronrico rum in every type and 
size. (In Beverage Industry news, 
San Francisco, Feb. 1, 1956, p. 10) 
Appl. author: Erwin, Wasey & Co., 
Inc. © lFeb56; KKII5962. 

Chico says: What did Shakespeare 
write to Zola? Make mine Ronrico 
rum an' cola. [ B & W] (In Daily 
news, New York, June 8, I956, p. 9) 
Appl. author: Erwin, Wasey & Co. 
© 8jun56; KK117518. 



Chico says; What did Shakespeare 
write to Zola? Make mine Ronrico 
rum an' cola. cColor ada (In 
Newsweek, Apr. 9, 1956, p. 121) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 9Apr56; KK115961. 

Congratulations, pioneer Atlas 
Liquor on your new warehouse . . . 
Go with Ronrico in '55. Rum. 
(In Illinois beverage journal, 
June 1955, P. 62) Appl. author- 
Erwin, Wasey & Co., inc. 
© Uun55; KK1161;91. 

Festive holidays? Serve Ronrico 
eggnog. Rum. (In Time, Dec. 26, 
1955, p. 61) Appl. author: Erwin, 
Wasey & Co., inc. © 21Dec55- 
KK115U46. 

Festive holidays? Serve Ronrico 
Tom & Jerry. Rum. (In Time, 
Dec. 12, 1955, p. Ill) Appl. 
author: Erwin, Wasey & Co., Inc. 
© 7Dec55; KK11514J.5. 

Go Ronrico. More and more people 
who want a different drink ... 
Rum. (In Newsweek, Apr. 18, 1955 
P.93) Appl. author; Erwin, 
Wasey & Co., Inc. i3Apr55: 
KK111;772. 

Nothing cooler under the sun. Ron- 
rico coolers. Rum. (In Time, 
July 18, 1955, p. 101) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© ll;Jul55; KKll66l;l. 

Ronrico firsts. Rum. (In Time, 
May 23, 1955, p.52) Appl. au- 
thor: Erwin, Wasey & Co., Inc. 
© l8May55; KK115l4;7. 

The rum you can trust, sip it and 
smile. (In Time, Apr. 25, 1955, 
p. 137) Appl. author: Erwin, 
iVasey & Co., Inc. 20Apr55; 
KK11514+9. 

Traditional heartwarming favorite, 
hot Ronrico, buttered rum. (In 
Time, Dec. 19, 1955, p.52) Appl. 
author: Erwin, Wasey & Co., Inc. 
© li;Dec55; KKH5W+8. 

PULLMAN CO. © 

Afford it? Of course you can, 

everybody can afford to travel by 
Pullman. Transportation. (In 
Life) Appl. author: George Drake. 
© J0Apr56; KK116261+. 

At the end of a hectic day, what a 
Joy to board a Pullman and relax. 
Transportation. (In U. S. news Sc 
world report, Jan. 13, 1956, p.60) 
Appl. author: George Drake. 
Q 15Jan56; KKII3339. 

Boy, will I relax when I board that 
Pullman, tonight. Transporta- 
tion. (In Newsweek) Appl. au- 
thor: George Drake. © 27Feb56; 
KKH5I425. 

Man, was I beat when I got on this 
Pullman last night. Transporta- 
tion. (In Time, Jan. 23, I956, 
p. 62) Appl. author: George Drake. 
© 19Jan56; KK113l;27. 

Next time, graduate to Pullman. 

Transportation. (In Cornell daily 
sun, Apr. 16, 1955, p. 3D Appl. 
author: George Drake. © l6Apr55; 
KK113071. 

One of the good things of life any 
American family can enjoy. Trans- 
portation. (In Hotel red book) 
Appl. author: George Drake. 
© Ulay55; KKII3068. 

Only Pullman can offer you these 
6 ways to travel in comfort. 
Transportation. (In Look) Appl. 
author: George Drake. © 2l;Jan56; 
KK113510. 



Porter, I feel relaxed already. I 
start to ease up the moment I 
board a Pullman. Transportation. 
(In Newsweek, Jan. 30, I956, p. 33) 
Appl. author: George Drake. 
© 30Jan56; KKH387I. 

Sell Pullman for holiday travel and 
know you' ve sold more than a 
ticket. Transportation. (In The 
Ticket agent) Appl. author: 
George Drake. © 1Nov55; KK113082. 

Selling Pullman is a good way to 
keep the railroads sold. Trans- 
portation. (In The Ticket agent) 
Appl. author: George Drake. 
S) Uan56; KKlli;359. 

Thank heaven you're going by Pull- 
man, this time you'll have a 
chance to relax. Transportation. 
(In Newsweek) Appl. author: 
George Drake. © 19Mar56; 
KKH6I95. 

That Pullman ticket you sell is far 
more than Just a piece of paper. 
Transportation. (In The Ticket 
agent, Jan. -Feb. 1955. P»U _ 5) 
Appl. author: George Drake. 
© Uan55; KK113507. 

This Christmas I'm giving myself 
12 months of travel comfort. 
Transportation. (In Time, Dec. 12, 

1955, P»$6) Appl. author: George 
Drake. 12Dec55; KKH6352. 

This year make it a pleasure trip, 
all the way home for the holidays, 
by Pullman. Transportation. (In 
Life, Dec. 12, 1955, p.107) Appl 
author: George Drake. £) 12t)ec55, 
KKllUlUO. 

Why Pullman is everybody's way to 
travel. Transportation. (In Life, 
Feb. 27, I956, p. 13D Appl. au- 
thor: George Drake, g) 27Feb56; 
KK11);358. 

You can work on a Pullman, if you 
want to, but I just relax. Trans- 
portation. (In Time, May 16, 1955, 
p.!;6) Appl. author: George Drake. 
© l6May55; KKlll;007. 

PUREX CORP., LTD. © 

New, a washday bleach, so safe you 
could use it blindfolded. Purex 
Beads-0 ' -Bleach. (In Good house- 
keeping. May I956, p.2l;8C) 
Appl. author: Foote, Cone & Beld- 
ing. © 20Apr56; KKll61;79. 
New formula, new name, sales up 

70.5 °/o with improved dry bleach. 
Beads-0' -Bleach. (In Chain store 
age (Grocery managers ed.), Apr. 

1956, p. 14.8-14.9) Appl. author: 
Foote, Cone & Belding. © 30Mar56; 
KK116!;82. 

Purex, dry bleach. New, Beads-0 '- 
Bleach whitens clothes like 
liquid, yot easy as soap to use. 
Net weight 1 lb. 2 ozs. Label. 
© l5May55; KK1 15209. 

Trend, the dishwashing suds that 
helps you save. Detergent. (In 
Good housekeeping, May I956, 
p. 218) Appl. author: Foote, Cone 
& Belding. © 20Apr56; KKll6l;78. 

PUR0LATOR PRODUCTS, INC. © 

Chuck Stevenson ... says: Here's the 
oil filter we pro drivers use. 
(In Collier's May 11, I956, p.5U) 
Appl. author: J. Walter Thompson 
Co. 3) 27Apr56; KKH69O6. 
Money-saving warning from Purolator: 
It's oil filter check time now. 
(In Look, Apr. 3, I956, p. 17) 
Appl. author: J. Walter Thompson 
Co. © 20Mar56; KKH6907. 



1956 



CURRENT REGISTRATIONS 



79 



Money-saving warning from purolator: 
It '3 oil filter check time now. 
(In The Saturday evening post, 
Apr. 7, 1956, p. 8-9) Appl. au- 
thor: J. Walter Thompson Co. 
© l|Apr56; KKL17302. 

Protect your engine like the pro's 
do. At championship NASCAR races, 
Purolator oil filters are the 10- 
to-1 choice for every make of car. 
cEndorsed by^ Chuck Stevenson. 
(In The Saturday evening post, 
Mar. 2k, 1956, p. 118) Appl. au- 
thor; J. Walter Thompson Co. 
© 21Mar56; KK1 16526. 

Protect your engine like the pro's 
do. §100,000,000 testing ground 
proves Purolator oil filters best 
for every make of car. [Endorsed 
by] Herb Thomas. (In The Satur- 
day evening post, Apr. 28, 1956, 
p. 139) Appl. author: J. Walter 
Thompson Co. G) 25A P r56; KKII6905. 

Tim Flock ... says: We've proved 
which oil filter is best for every 
make of car. It's Purolator. 
(In Collier's, Mar. 16, I956, p. 6) 
Appl. author: J. Walter Thompson 
Co. D lMar56; KKII6527. 

Your car engine sucks In just as 
much grit. [Endorsed by] Buck 
Baker. Purolator oil filter. 
(In The Saturday evening post, 
Oct. 29, 1955, p. 51) Appl. au- 
thor: J. Walter Thompson Co. 
© 260ct55; KKIII4.086. 

PYGMY CORP. © 

Original African Pygmy blow gun. 
Sheet. Appl. author: Roger E. 
Lee. © 15Dec55; KKII3579. 



Q 



QUAKER STATE METALS CO. © 

America's most modern roofing for 
farm buildings, QSM corrugated 
aluminum in rolls. (In County 
agent & vo-ag teacher, Feb. 1956) 
Appl. author; Foltz- Wessinger, 
Inc. © 25Jan56; KKII6669. 

Another selling feature for QSM cor- 
rugated aluminum in rolls, lap 
lines for easier, faster instal- 
lation. (In Plan, Feb. I956, p. 37) 
Appl. author: Foltz-Wessinger, 
Inc. © 15Feb56; KKH6679. 

QSM corrugated aluminum in rolls. 
Label. Appl. author: John H. 
Zittle. © 3Nov55; KKlll+OOl).. 

QSM corrugated aluminum lawn edging. 
lj.0 ft. roll, l± in. wide. Label. 
Appl. author: John Henry Zittle. 
© 6Feb56; KKH7I4.39. 

QSM corrugated aluminum lawn edging 
in I4.O ft. rolls, Ij. in. wide. (In 
Garden supply merchandiser, Mar. 
1956, p. )+2) Appl. author: Foltz- 
Wessinger, Inc. © 23Feb56; 
KKH667I. 

QSM corrugated aluminum roofing in 
rolls. Roll it on your farm 
buildings. (In Farm journal, Apr. 
I956, p. 200) Appl. author: 
Foltz-Wessinger, Inc. © 2l4Mar56; 
KKH667O. 

Roll on an aluminum roof. QSM cor- 
rugated aluminum In rolls. (In 
Farm journal magazine, Mar. 1956» 
p. 105) Appl. author: Foltz- 
Wessinger, Inc. © 25Feb56; 
KKH6678. 

QUALITY BAKERS OF AMERICA COOPERATIVE, 
INC. © 

The bread you'll love when dieting, 
Stars Silhouette. (In Evening 
free lance, Hollister, Calif., 
Apr. 14, I95I4.. P>3) © lUApr5l;; 
KKIII4.298. 



Por natural goodness galore, Sun- 
beam, stone ground, whole wheat 
with pure honey added. Bread. 
© 12Jan56; KKHI4I4.82. 

Isn't it good, mummy. Sunbeam, 
stone ground, whole wheat with 
pure honey added. Bread. 
© 19Jan56; KKlll^Sl. 

Keeps 'em on the go. Sunbeam energy 
enriched bread. Sunbeam with a 
coon-skin cap. Streamer. 
© lSep55; KKlll|02l;. 

Not by bread alone. Sunbeam bakers. 
Sunbeam praying. Streamer. 
© lDec55; KKllij.022. 

Sunbeam energy to start your day. 
Sunbeam with grandfather. Stream- 
er. © lFeb56 (in notice: 1955)- 
KK1124.021. ' 

Touchdown. Sunbeam enriched bread. 
Sunbeam cheering at game. Stream- 
er. © 1Nov55; KKlll+023. 

We all love its flavor, Sunbeam 
stone ground, whole wheat with 
pure honey added. Bread. 
© 12Jan56; KKllld^O. 

QUEEN CITY DECORATORS. © 

Swedish polish for furniture, cleans 
as it polishes. One pint. Label. 
Appl. author: Warren Larson. 
© 21Jul55; KKH5787. 

QUINBY MANUFACTURING CO. 

Snappy, real, camera set. Label. 
Appl. author: Anthony J. Davanzo. 
© Quinby Manufacturing Co., Inc.- 
I50ct55; KKI15388. 

QUINCY SYRIAN BAKING CO., INC. © 
All purpose Quincy Syrian bread, 
a housewife's dream come true. 
Not less than 12 oz. net weight. 
Label. Appl. author: Kenneth 
Wenning. © 7Jun56; KKH753I. 



R 



RCB ENTERPRISES, INC. © 

6 °/o , the game of stocks and bonds. 
G-100. Lid wrap. Label. 
© 6Mar56; KKH5777. 

R-COLUMBIA PRODUCTS CO., INC. © 

New Fono-Magic stops slipping phono- 
graph turntables, saves drive 
wheel inventory costs, too. Com- 
pound for phonograph repair. 
Sheet. Appl. author: Irving 
Rozak. © 10May56; KKII6537. 

R. S. PRECISION PRODUCTS. © 

Sta-Kit sprinkler hose anchors. 

I4. for 1+9^' Label. Appl. author: 

Herman Savitzky. © 23May56; 

KKH6863. 
RADCO. 

I4. yards hand washable. Sew-Pak. 

Textile piece goods. Label. 

© Irving Schwartz d.b.a. Raymar 

Distributors a.k.a. Radco; 9Apr56; 

KKII6299. 

RADI-HEAT ENGINEERING & SALES CO. © 
Homeowners and architects and heat- 
ing engineers agree, the trend is 
to hot water radiant heating. 
Folder. Appl. author: Raymond A. 
Behrmann. © 27Mar56; KK1159i|8. 

RAIN-SKIRT CO. 

Rain-Skirt. Wrap-around, plastic 
... may also be used as utility 
skirt. Label. © Rain-Skirt Co. , 
solely owned by Mildred Kiesow; 
30Dec55; KK115558. 

RAINBOW GIRL COAT CO., INC. © 

Another Rainbow first, the Lumber- 
jill in St. Mary's wonderful 
wool fleece. (In Women's wear 
daily, May 16, I956, p. 53) Appl. 
author: Gibbons-O'Neill, Inc. 
© l&May56; KKH67U3. 



Here comes Rainbow with the I956 
fashion heart-throb, the new Combo 
coat. (In Women's wear daily, 
Apr. 11, I956, p. 63) Appl. au- 
thor: Gibbons-O'Neill, Inc. 
© HApr56; KKH5627. 

Rainbow presents Honeybun, a buyer's 
dream in famous Mark V alpaca. 
Children's coats. (In Women's 
wear dally, May 9, I956, p. 25) 
Appl. author: Gibbons-O'Neill, Inc. 
© 9May56; KK116628. 

RALPH, RALPH H. d.b.a. NURSERY STOCK 
EXCHANGE. SEE Nursery Stock Ex- 
change. 

RALSTON PURINA CO. © 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Dog on leach 
pulling toward grocery cart with 
new Purina dog chow] (In Idaho 
State journal, Jan. 12, 1956, p. 12) 
Appl. author: Dean Pennington. 
© 12Jan56; KKIII4.912. 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Feeding scene; 
new Purina dog chow being poured 
into dish; two dogs approaching] 
(In Rochester times-union, Dec. 1, 
1955> P. 5°) Appl. author: Dean 
Pennington. © lDec55; KKH3OO5. 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Kennel scene; 
man holding box of new Purina dog 
chow; pack of large dogs in fore- 
ground] (In Arkansas democrat, 
Apr. 12, 1956, p. 29) © 12Apr56 
(in notice: I955) ; KKH633I. 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Kitchen scene; 
Purina dog chow on washer top; 
woman holding bowl toward leaping 
dog] (In Arkansas democrat, 
Dec. 15, I955, P. 27) Appl. au- 
thor: Dean Pennington. © 15Dec55; 
KK113614.9. 

Make3 dogs eager eaters and gives 
them better daily nutrition than 
most humans get. New Purina dog 
chow. cOutdoor scene; small girl 
watching puppies eatD (In Roches- 
ter times-union, Nov. 17, 1955, 
p. 53) Appl. author; Dean Pen- 
nington. © 17N0 v55; KK11U365. 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Shopping scene; 
dog pulling toward cart with Puri- 
na dog chow on bottom] (In 
Rochester times-union, Dec. 29, 
1955> P- 12) Appl. author: Dean 
Pennington. © 29Dec55; KKH365O. 

Makes dogs eager eaters and gives 
them better daily nutrition than 
most humans get. [Yard scene; 
New Purina dog chow being poured 
into dish; 2 dogs running toward 
feeding dishes] (In Arkansas 
democrat, Mar. 15, I956, p. 26) 
© 15Mar56 (in notice: 1955); 
KKII60I4.O. 

Purina poultry prof it y/R meter. 

Slide-chart, by Perrygraf. Animal 
feed. © 6May55; KKIII4.O62. 

Take full advantage of Purina re- 
search, dial more milk ... Purina 
Check-R-Mlxer. Animal feed. Dis- 
play poster. ©25N0V55; KK11336i|. 

RAMSET FASTENERS, INC. © 

Application bulletin. Sheet. 

E-2. Electric fastening series. 
Appl. author: James Joseph 
Clarke. © 27Apr55; KKH5695. 
E-3. Electrical fastening series. 
Appl. author: James Joseph 
Clarke. © 5Apr55; KKH569U. 



80 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



RAM SET FASTENERS, INC. © Cont'd. 

G-12A. General fastening series. 
Appl. author: Albert Masters. 
©22Apr55; KKII5697. 

G-l6. Mar. 1955. General fasten- 
ing series. Appl. author: 
James Joseph Clarke. © 5Apr55> 
KKII569O. 
G-19. Apr. 1955. General fasten- 
ing series. Appl. author: 
James Joseph Clarke. © 19Apr55; 
KKH569I. 
IN-2. Mar. 1955. Insulation- 
acoustical series. Appl. au- 
thor: James Joseph Clarke. 
©22Apr55; KKII5692. 
P-3. Apr. 1955. Plumbing-heat- 
ing-SFrinkler series. Appl. 
author: James Joseph Clarke. 
© 27Apr55; KKII5693. 
SM-3. Sheet metal series. Appl. 
author: James Joseph Clarke. 
© 19Apr55; KKH5696. 
Electrical fastening series; Howard 
electric. listening Howarduct 
supports to concrete slab con- 
struction. Application bulletin. 
E-I4.. Sheet. Appl. author: 
Albert Masters. S) 5Feb55; 
KK115318. 
New, easy, sure way to drive into 
concrete and steel, Shure-Set, by 
the makers of Ramset. ES-102. 
Construction tool. Folder. 
Appl. author: James Joseph Clarke. 
© 8Mar^6; KKIIU963. 
Ramset fastening system, 15 times 
faster, for fastening into con- 
crete or steel. 2f-Ram. 7 P* 
Appl. author: J. J. Clarke. 
© I^ov55; KK115290. 
Ramset fastening system Tru-Set 
fasteners, fastening charges, ac- 
cessories. Poster. Appl. au- 
thor: J. J. Clarke. © 5Feb55; 
KKH529I. 
Sales promotion order. Effective 
Apr. 1, 1955. Sheet. Appl. au- 
thor: James Joseph Clarke. 
© lApr55; KK115728. 

RAMSET FASTENING SYSTEM. © 

Souvenir advertising. Novelties. 
Folder. Appl. author: James 
Joseph Clarke. © 21May56; 
KK117025. 
Strongest fastenation at Hollywood 
and Vine. Duo- Jobmaster. (In 
Construction methods & equipment, * 
June 1956, p. 200) Appl. author: 
Clay Herrick, Jr. © 10Jun56; 
KK117620. 
User's prices. Effective Oct. 15, 

1955. No.PL-105. Folder. Appl. 
author: Albert Masters. © l5oct5S- 
KK115039. 

RAMSEY CORP. © 

Depend on the Rameo ring line for 
finest get up and go. Ramco pis- 
ton rings: Double life 10-Up & 10- 
Up H; RTC; Duomatic C-9. (In 
Motor age, Mar. 1956, p. 3 of 
cover) Appl. author: Van Auken, 
Ragland & Stevens. © 5Mar56: 
KK115386. ' 

New family of engines or older 

engines: Side sealing is Important 
to both. Ramco piston rings. 
(In Motor age, Jan. 195&* P»3 ot 
cover) Appl. author: Van Auken, 
Ragland & Stevens. £) 5Jan56; 
KK113905. 

The Ramco jobber displaying this 
sign is a good man to know. 
Piston rings. (In Motor age, Apr. 

1956, p. 3 of cover) Appl. au- 
thor; Van Auken, Ragland & Stevens. 
© 5Apr56; KK116U75. 



S — a — y — Ramco piston rings. 

10-Up & C-9 sets. (In Motor age, 
Feb. 1956t P-3 of cover) Appl. 
author: Van Auken, Ragland & 
Stevens. © 5Feb56; KKH5385. 

S-a-y Ramco piston rings for finest 
get up and go. Double life 10-Up; 
Duomatic C-9. (In Motor age, May 
1956, p. 3 of cover) Appl. au- 
thor: Van Auken, Ragland & Stevens. 
© 5May56; KK117055. 

RATNER, WALTER d.b.a. M-O-LENE. SEE 
M-0-Lene. 

RAYMAR DISTRIBUTORS a.k.a. RADCO. SEE 
Radco. 

RAY-0-VAC CO. © 

Gift-giving time is Ray-0-Vac flash- 
light time. (In Field & stream, 
Dec. 1955, p. 33) Appl. author: 
A. U. Anderson. © 2I4.N0V55; 
KK115007. 
Hunting time is Ray-0-Vac flashlight 
time. (In Farm journal, Oct. 
1955, P. 58) Appl. author: A. M. 
Anderson. Cj 2l4.Sep55; KKH5OO6. 

Indoor time is Ray-0-Vac flashlight 
time. (In Farm Journal, Feb. 1956k 
p. 82) Appl. author: A. M. Ander- 
son. © 2UJan56; KKII5OO5. 

Springtime is Ray-0-Vac flashlight 
time. (In The Saturday evening 
post. May 12, 1956, p. 129) Appl. 
author; A. M. Anderson. © 12May56; 
KK116586. 

This Ray-0-Vac ad appears Nov. 2i|. 
Gift-giving time is Ray-0-Vac 
flashlight time. Be sure you're 
ready to profit from Ray-0-Vac's 
catalog ads ... (In Electrical 
merchandising, Nov. 1955, p. 170- 
172) Appl. author: A. M. Ander- 
son. 1Nov55; KK115001. 

Trustworthy; Ray-0-Vac flashlights & 
batteries. (In Handbook for boys, 
Jan. 6, 1956, p. 51*4) Appl. au- 
thor; A. M. Anderson. © 6Jan56; 
KK115003. 

Which best sellers will you have on 
display? Now, your customers get 
catalog ads. Flashlights & flash- 
light batteries. (In Electrical 
merchandising, Sept. 1955» P«lj8 — 
50) Appl. author: A. M. Ander- 
son. & lSep55; KK115002. 

Wintertime is Ray-C-Vac flashlight 
time. (In Farm journal, Nov. 
1955) Appl. author: A. M. Ander- 
son. S)2U0ct55; KK11500U. 

REBORA, STEPHEN F. © 

Wren haven. Bird house. Label. 
© l8Mar55; KKH3952. 

REED, ANITA M. & ROY L. BROWN d.b.a. 
ROY L. BROWN & ASSOCIATES. SEE 
Brown (Roy L. ) & Associates. 

REGAL. © 

Feels like a million lire, looks 
like a million lire, costs only 
8100 lire. Men's shoes. (In The 
Miami herald, Feb. 13, I956, 
P.16-A) Appl. author: Doyle Dane 
Bernbach, Inc. © 13Feb56; 
KK11466U. 

Feels like a million lire, looks 
like a million lire, costs only 
9300 lire (or HI+.95 American) 
Shoes. (In The New York times, 
May 1, I956, P«l6) Appl. author: 
Doyle Dane Bernbach, Inc. 
© lMay56; KKII669I. 

Just arrived from Italy, the newest 
silk continentals, for only §lU.95» 
Shoes. (In The New York times. 
May 22, I956, p. 12) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 22Kay56; KKH695O. 



When we say it's flexible, we mean 
like this. Shoes. (In Baltimore 
evening sun, Apr. 20, I956, p. 28) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 20Apr56; KKH6692. 

REINER, JAN. © 

House plans designed for VA-FHA 
approval, 1956. Realistic Homes. 
56 p. © l5Feb56; KK114932. 

RELIABLE PACKING CO. © 

Thompson Farms brand, high protein, 
hickory smoked bacon. Net weight 
one pound. Label. Appl. author: 
Jack G. Jackson. © 20Dec55; 
KKH53UI. 

REMBRANDT LAMP CORP. © 

First edition lamps, designed by 
John Van Koert. Label. 
© 9Jan56; KK113239. 

REMLAP CARDS. D 

D. Alfred Palmer & Co.; printing & 
advertising. (Folding advertising 
card) Appl. author: Dale Alfred 
Palmer, Jr. © 25Jan^6; KKH3956. 

REO DIVISION, MOTOR WHEEL CORP. SEE 
Motor Wheel Corp. 

REPUBLIC MOLDING CORP. © 

Housewares stylists agree, turquoise 
is the color to feature. House- 
wares buyers agree, Republic Is 
the brand to feature. Polly-Flex 
housewares. Sheet. Appl. author: 
Pattison-Lundal. © 10Apr56; 
KK117125. 

Polly Flex, the greatest name In 
plastics. Dralnboard trays made 
of flexible Polyethylene. Sheet. 
Appl. author: Pattison-Lundal. 
© 20Jan56; KKH3733. 

Polly Flex, the greatest name in 
plastics. Large rectangular 
wastebasket. Sheet. Appl. au- 
thor: Pattison-Lundal. © 20Jan56; 
KK113731. 

Polly Flex, the greatest name in 
plastics. Sink mat made of flex- 
ible polyethylene. Label. Appl. 
author: Pattison-Lundal. 
© 21Jan56; KK 111+161. 

Polly Flex, the greatest name in 
plastics. The General, 11 gal- 
lons, refuse pail. A pail for 
general use anywhere in the house. 
Sheet. Appl. author: Pattison- 
Lundal. © 20Jan56; KKlll+l60. 

Polly Flex, the greatest name in 
plastics. The General, 11 gal- 
lons, refuse pail made of flexible 
polyethylene. So easy to keep 
clean ... Label. Appl. author; 
Pattison-Lundal. © 28jan56; 
KK111;162. 

Polly Flex, the greatest name In 
plastics. Wastebasket, beautiful- 
ly 3tyled, with filigree panels. 
Label. Appl. author: Pattison- 
Lundal. vfi) 21Jan56; KKIIU163. 

Put your department in the picture 
with hundreds of leading stores 
... Polly Flex & Freezette plas- 
tic housewares. Folder. Appl. 
author: Pattison-Lundal. 
© 6Jan56; KK11373l|. 

Sensational Polly-Flex and Freezette 
consumer promotion announced by 
Republic for 1956. Food contain- 
ers. Mall folder. Appl. author: 
Pattison-Lundal. © 26Jan56; 
KK113732. 

RESEARCH-COTTRELL, INC. © 

Iron cupola gas cleaning with Re- 
search-Cottrell precipitators. 
Bulletin IC. Folder. Appl. au- 
thor: William A. Cather, III. 
© 29Mar56; KK115571. 



1956 



CURRENT REGISTRATIONS 



81 



RESTONIC CORP. © 

More comfortable, more durable, 
Restonlc Firestone Foamex Triple 
Cushion mattress. More loam 
latex means firmer center cushion. 
(In House beautiful, Apr. 195^, 
p. J4.3 ) Appl. author: Theron W. 
Blakeslee. © 15Mar56; KKII5O35. 

More comfortable, more durable, 
Restonlc Triple Cushion, the mod- 
ern mattress. Firmer center cush- 
ion performs back magic. (In 
House & garden, Mar. 1956, p. 19) 
Appl. author: Theron W. Blakeslee. 
© l5Feb56; KK115036. 

REVCO, INC. © 

I grow the best, my wife and Revco 
do the rest. Revco food freezers. 
(In Farm journal, Sept. I95I4., 
p. 93) Appl. author: Henry Hoh- 
man. © 21Aug5^; KKH385I1. 

Revco Bilt-Ins, trend-setting, re- 
frigerator and freezer. Folder. 
Appl. author: Fuller & Smith & 
Ross, Inc. © lDec55; KK113370. 

Revco, trend-setting, Bilt-In re- 
frigerator and freezer build new 
charm, new convenience into your 
kitchen. Folder. Appl. author: 
Fuller & Smith & Ross, Inc. 
© lDec55; KKH3123. 

Smart gal, my Millie. She and Revco 
solved our family food problems 
with Revcold Freezing Action. 
Revco food freezers. (In Good 
housekeeping, Aug. I95U, P-123) 
Appl. author: Henry Hohman. 
© 20Jul5U; KKII3I4.39. 

Trend setting kitchens featuring 
Revco Bilt-Ins. Refrigerator & 
freezer. 1I4. p. Appl. author: 
Fuller & Smith & Ross, Inc. 
© Uan56; KKH3617. 

REVLON, INC. © 

Fabulous advertising, new display, 
pretty profit picture for you on 
Revlon Touch-and-Glow. Liquid 
make-up. (In American hairdresser 
& beauty culture, Mar. 195&, p.12- 
3-3) Appl. author: Batten, Barton, 
Durstlne & Osborn, Inc. © 22Feb56; 
KK117161. 

Fabulous lasting pin-curls make 
Satin-Set a girl's best friend. 
Hair spray. (In McCall's, Mar. 
1956, p. 8-9) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 21Feb56; KKII7163. 

The loveliest glow of all is yours 
with this new liquid make-up, 
Revlon Touch-and-Glow. (In Ladies' 
home journal, Mar. I956, V*k of 
cover) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 20Feb56; KKH7162. 

My face never felt so clean. My 
skin never looked so clear. 
Revlon Clean and Clear, the deep, 
deep cleansing liquid. (In Life, 
Mar. 19, 1956, p. 10) Appl. au- 
thor: C. J. La Roche & Co. 
© 19Mar56; KK115208. 

New $6L|., 000 winner comes to the 
food stores, Revlon Clean and 
Clear, sensational new deep, 
deep cleansing liquid. (In Super 
market merchandising, Apr. 1956, 
p. 106-107) Appl. author: C. J. 
La Roche & Co. © 2Apr56; 
KK116033. 

Night and day, thi3 is the one. 
Revlon Love-Pat, compact makeup 
with Lanolite. (In McCall's, 
Feb. 1956, p.l| of cover) Appl. 
author: C. J. La Roche & Co. 
© 19Jan56; KKH3722. 



Take 3 minutes a day to take years 
off your looks. Revlon Moon Drops. 
Cosmetic. (In Good housekeeping, 
Feb. I956, p. 7) Appl. author: 
C. J. La Roche & Co. © 19JanS6; 
KK1131+30. 

REVLON PRODUCTS CORP. © 

Revlon invites you to see the first 
really new lipstick idea in 27 
years. Futurama, the luxury case 
... designed for Revlon by Van 
Cleef & Arpels. ( m Fortune, Dec. 

1955, p.li.2-^3) Appl. author- 
Norman, Craig & Kummel, Inc. 

© 29Nov55; KK114208. 

REYA, ADELE. g) 

Facelixir, complexion soap. Label. 
© 22Mar56; KKH5163. 

REYNOLDS, E. J. © 

Metalock Casting Repair Company. 
Sheet. © 15Feb56; KKlll+093. 

REYNOLDS BROS., INC. © 

Reynolds. (Commercial print for use 
on paper, bags, wrapping, boxes, 
etc.) © 26Jan56; KK116255. 

REYNOLDS MANUFACTURING CO. © 

Award winners prefer Reyco brake 
drums. D-I56. (In Bus trans- 
portation, Jan. 1956, P. 2 of 
cover) Appl. author: Ralph 
Aquilla Nelms. © 10Jan56; 
KKlllj.029. 
The number one answer to every brake 
drum problem, Reyco engineering. 
Reyco brake drums. D-256. (In 
Bus transportation, Mar. 195&, 
p. 2 of cover) Appl. author: 
Ralph Aquilla Nelms. © 10Mar56; 
KK115211. 
Presenting the latest advancement in 
suspension engineering and design, 
the new 21 Challenger series Reyco 
tandems. T-I56. (In The Petro- 
leum transporter, Jan. -Feb. 195^, 
p.l;9) Appl. author: Ralph Aquil- 
la Nelms. W 15Jan56; KKIII4.O3O. 

Reyco Long-Boy tandem. Trailer 

suspension. Bulletin T-230. Mar. 

1956. Folder. © 21Apr56; 
KK116606. 

Reyco tandems, complete suspension 
coverage. The new 21 Challenger 
series. ( In Motor transportation, 
Mar. 1956, p. 39) Appl. author: 
Ralph Aquilla Nelms. © 10Mar56 
(in notice: 1955); KK115628. 

Safety, service, savings, Reyco en- 
gineered brake drums. D-356. (In 
Bus transportation, May 195&» P»2 
of cover) Appl. author: Ralph 
Aquilla Nelms. © 10May56; 
KK116751. 

REYNOLDS METALS CO. © 

Aluminum foil packaging as a mois- 
ture vapor barrier. Report no. 2. 
(In Package engineering, Mar. 195°, 
p.l) Appl. author: Buchanan & 
Co., Inc. © lMar56; KK.lll4.759. 

Ever stop to think, you live more 
and more out of packages. Reyn- 
olds Wrap, aluminum packaging. 
(In McCall's, May I956, p.103) 
Appl. author: Buchanan & Co., Inc. 
© 19Apr56; KK116200. 

The finest products made with alumi- 
num are made with Reynolds alumi- 
num. Label. Appl. author: 
Clinton E. Frank, Inc. © 15Jan56; 
KK115283. 

How to build a Reynolds 16' X 21' 
pole tobacco barn with Reynolds 
Lifetime aluminum roofing & siding. 
Fl-18. Folder. Appl. author: 
Alvin Colbert Kintner. © 15Mar55; 
KKllij.175. 



How to build a Reynolds 16' X 21' 
tobacco barn with Reynolds Life- 
time aluminum roofing & siding. 
Fl-17. Folder. Appl. author: 
Alvin Colbert Kintner. © 15Mar55; 
KKHI1I7I4.. 

How to build a sow separate individ- 
ual 6' X 8» farrowing house with 
Reynolds Lifetime aluminum roofing 
& siding. Fl-20. Folder. Appl. 
author; Alvin Colbert Kintner. 
© 13Sep55; KK114176. 

Make Christmas all it's cut out to 
be. Aluminum foil. (In McCall's, 
Dec. 1955, P. 22) Appl. author: 
Buchanan & Co., Inc. © 22Nov55; 
KK1H|760. 

Now the royal service is Reynolds 
aluminum. Reynolds Wrap. (In 
Newsweek, June 18, I956, p. 66-67) 
Appl. author: Buchanan & Co., Inc. 
© l8Jun56; KKH7389. 

Now, the world's greatest insula- 
tions made even greater with 
Triple Plus of Reynolds aluminum 
foil. (In Better homes & gardens, 
May 1956, p. 226-227) Appl. au- 
thor: Buchanan & Co., Inc. 
© 19Apr56; KKH59I9. 

Reynolds Wrap, pure aluminum foil, 
helps your Lenten cooking in so 
many ways, including, the better 
way to bake fish. (In Reader's 
digest, U. S. ed., Mar. I956, 
p. 15) Appl. author: Buchanan & 
Co., Inc. ©25Feb56; KKH5562. 

REYNOLDS WATER CONDITIONING CO. © 
Reynolds automatic water softener. 
Folder. Appl. author: Earl C. 
Reynolds. © 21Mar56; KKII532I4.. 

RHODES OF SEATTLE. © 

Me, Joe Gardener, sprouting a green 
thumb. Liquinox, liquid fertiliz- 
er. (In The Seattle times, v. 79, 
no. 99, p. 75) © 8Apr56; KKII57I4.I. 

RICHARD (ANDRE L. ) CO., INC. © 
New sachet spray, Lavender Mist. 
Net weight six ounces. Label. 
© 9Mar56; KKH5429. 
RID CORP. © 

It's new, it's fast, Rid hair re- 
mover. © lMay56; KKII6I+97. 

RIGGS & LOMBARD, INC. 2) 

You get totally new fabric effects 
plus shrinkproofing with the 
unique Riggs & Lombard compacting 
machine. (In Textile age, Apr. 
1956\ P. 19) Appl. author: George 
T. Metcalf Co. © lApr56; 
KKll6ll;3. 

RINALDI, RAYMOND A., proprietor, 
DONRAY PRODUCTS. SEE Donray prod- 
ucts. 
RITTER. 

Quick tricks with Ritter chili 
sauce relish, the relish that 
can' t-be-copied. Top bridge 
score; the kids call this c-o-o-1. 
(In Family circle, July 1951). ) 
Appl. author; Lamb & Keen, Inc. 
© P. J. RItter Co. d.b.a. Ritter- 
lJul5^; KK115287. 

RITTER (P. J.) CO. d.b.a. RITTER. 
SEE Ritter. 

RIVER BRAND RICE MILLS, INC. © 

Easy does it, perfect rice in only 
li\. minutes. River brand; Carolina 
brand. (In Look, Feb. 22, 1955, 
p. 97) Appl. author; Donahue & 
Coe, Inc. © 22Feb55; KK116877. 
So good, so easy, so thrifty, per- 
fect rice in only U4. minutes. 
River brand; Carolina brand. (In 
Look, Mar. 22, 1955, p.95) Appl. 
author: Donahue & Coe, Inc. 
© 22Mar55; KKH6878. 



82 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



ROBBIN PRODUCTS. © 

Half off, while they last, Lady Anne, 
new deluxe, all-metal, bin hamper. 
Ad mat no.l8l+. Sheet. Appl. au- 
thor: Meyer Bobbin. sCj 13Feb56; 
KKII565I4.. 

Honeymoon special ... Carat diamond 
ensembles. Ad mat no.l6l4.Cl. Sheet. 
Appl. author: Meyer Robbin. 
© l6jun55; KKH33I7. 

Phone today ... 29 diamond wedding 
ring with 3 rows of diamonds. Ad 
mat no. 1601. Sheet. Appl. au- 
thor: Meyer Robbin. © 21Sep55; 
KKH3315. 

Phone your order today ... Badmin- 
ton set. Ad mat no.729« Sheet. 
Appl. author: Meyer Robbin. 
© lMar56; KKH5662. 

Phone your order today ... Blazing 
pit barbecue-rotisserie. Ad mat 
no. 788. Sheet. Appl. author: 
Meyer Robbin. © 27Jan56; KKII5665. 

Phone your order today ... Camera 
& gadget bag included with any 
diamond selected. (Carat diamond 
ring with camera) Ad mat no.161+1. 
Sheet. Appl. author: Meyer Rob- 
bin. © 21Sep55; KK113318. 

Phone your order today ... Electric 
toast 'n broil. Ad mat no. 287. 
Sheet. Appl. author: Meyer Rob- 
bin. © 17Jan56; KK115655. 

Phone your order today ... 51 dia- 
mond Queen of Hearts ensemble. 
Ad mat no. 1602. Sheet. Appl. 
author: Meyer Robbin. © 21Sep55; 
KK113316. 

Phone your order today ... U4. piece 
roll-up shuffleboard portable set 
for four players. Ad mat no. 787. 
Sheet. Appl. author: Meyer Rob- 
bin. © 27Jan56; KKII5668. 

Phone your order today ... Free 
men's 2-suiter ... to introduce 
this 17 Jewel Ruff & Tuff watch. 
Ad mat no. 681;. Sheet. Appl. au- 
thor: Meyer Robbin. © 13Feb56; 
KKH566O. 

Phone your order today ... Over- 
size, rigid side pools. (Wading 
pool with shower) Ad mat no. 792. 
Sheet. Appl. author: Meyer Rob- 
bin. © 27Jan56; KKH5667. 

Phone your order today ... Pepperell 
Dundee sheets and towel ensemble. 
Ad mat no.53lt. Sheet. Appl. au- 
thor: Meyer Robbin. © 2UJan56; 
KKH5659. 

Phone your order today . . . staln- 
lessware; lifetime service table- 
ware ... in Sk piece ensemble. 
Ad mat no. 1+29. Sheet. Appl. 
author: Meyer Robbin. © 13Feb56: 
KK115658. 

Phone your order today ... 2 com- 
plete spin casting & still water 
fishing sets. (Two-in-One spin 
fishing outfit) Ad mat no.790. 
Sheet. Appl. author: Meyer Rob- 
bin. © 20Feb56; KKH5666. 

Phone your order today ... V-8 
Domeliner luggage. (Four piece 
luggage set with initials) Ad mat 
no. 765. Sheet. Appl. author: 
Meyer Robbin. © 2l^Jan56; KKII5663. 

Priced to get 1,000 customers. 
Portable cooler chest. Ad mat 
no. 786. Sheet. Appl. author: 
Meyer Robbin. © 13Feb56; KKH566U. 

Scoop, both for one price. Electre- 
stsel servacart & all steel stool. 
Ad mat no.158. Sheet. Appl. au- 
thor: Meyer Robbin. © 13Feb56; 
KKII5653. 

10 day trial. 21+ hour Minuteman 
waterless cookware set. Free, 
electric toast n' broil. Ad mat 
no. 319. Sheet. Appl. author: 
Meyer Robbin. © 13Feb56; KKII5657. 



To get 1000 new customers, price 
slashed ... Whirl-A-Jet, portable 
all-steel electric air circulator 
fan. Ad mat no. 288. Sheet. 
Appl. author: Meyer Robbin. 
© 13Feb56; KKII5656. 

To get 1,000 watch customers, we 
give you this ... fishing outfit. 
17 Jewel Ruff & Tuff watch. Ad 
mat no. 685. Sheet. Appl. au- 
thor: Meyer Robbin. © 27Jan56; 
KKII566I. 

ROBERTSON, EDITH K. 

This is an original north woods 
nature plaque. Label. © Edith 
K. Robertson & Edward N. Robert- 
son; 13Feb56; KKII398IJ.. 

ROBERTSON, EDWARD N. SEE Robertson. 
Edith K. 

ROCHESTER MANUFACTUHING CO., INC. © 
Rugged. Pressure switches & LP-gas 
gauges. Sheet. Appl. author: 
Hutchlns Advertising Co., Inc. 
© Uun56; KKH7277. 

ROCK OF AGES. 

Family love can never perish ... 
Monuments. (In The Saturday 
evening po3t, Feb. 18, 1956, 
p. 106) © Rock of Ages Corp.; 
Ilj^eb56; KK11U192. 

How to buy your family monument or 
marker on our exclusive Insured 
Time Payment Plan. Folder. 
© Rock of Ages Corp.; 15May56; 
KKH7023. 

In the memories of yesteryear are 
the peace and strength we need to 
face tomorrow. Monuments. (In 
The Saturday evening post, Apr. 1J+, 
I956, P.I2I4.) © Rock of Ages 
Corp.; 10Apr56; KKII6275. 

ROCKWELL ADVERTISING, INC. © 

Plant the Christmas spirit. Seedling 
Chris tmas tree. Folder. Appl. 
author: Robert Kenneth Rockwell. 
© 20Dec55; KK113355. 

ROCKWELL SPRING & AXLE CO. 

All fields are flat to combines 
equipped with this new self- 
leveling driving axle. (In Agri- 
cultural engineering, Apr. 195&, 
P.22I4.) Appl. author: George 
Drake, © Tlmken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; lApr56; KKH727I. 

Announcing the new TDA TK-500 series 
trailer axles, increases trailer 
payload 128 to 256 lbs. (In 
Detroit supercharger) Appl. au- 
thor: George Drake, © Timken- 
Detrolt Axle Division, Rockwell 
Spring & Axle Co.; lApr56; 
KK117329. 

Announcing the new TDA, TK-500 
series trailer axles, increases 
trailer payload 128 to 256 lbs. 
(In Fleet owner, Jan. 1956, p. 156- 
157) Appl. author: George Drake. 
© Timken Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
Uan56 (in notice: 1955); KKII3698. 

Because it's lighter, the new TDA 
lightweight tandem gives you more 
payload here, this means 8, 500 
extra ton-miles payload a year. 
(In Fleet owner, Mar. I956, p.ll+O- 
ll).l) Appl. author: George Drake. 
© Tlmken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lMar56; KKH7I4.IO. 

If It moves, we can stop it. TDA 
brakes for every industrial appli- 
cation ... FSH - Floating Shoe 
Hydraulic brake. (In Flow, Apr. 
1956, p. 56) Appl. author: George 



Drake. © Tlmken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; lApr56; KKH7138. 

The inside story of a revolutionary 
new axle. TDA '3 new TK-500 series 
trailer axle. (In Transport 
topics, Apr. 16, I956, p. 56) 
Appl. author: George Drake. 
© Tlmken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lApr56; KKII58OI. 

Maybe you could make this drive 
yourself, but would it pay? (In 
Agricultural engineering, June 
1956, P.38I4.) Appl. author: 
George Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; Uun56; KK117705. 
New lightweight TDA trailer axle 
assembly increases trailer pay- 
load 128 to 256 lbs. (In The 
Lumberman, Dec. I955, p.16-17) 
Appl. author: George Drake. 
© Tlmken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lDec55; KKH5886. 
New TDA lightweight highway tandem 
gives 7,500 extra ton-miles pay- 
load a year. Freighters. (In 
Fleet owner, Jan. 1956, p. 22-23) 
Appl. author; George Drake. 
© Timken-Detroit Axle Co., a divi- 
sion of Rockwell Spring & Axle Co.; 
Uan56; KK113338. 
9 out of 10 motor buses roll on 

Timken Detroit axles - are stopped 
by Timken brakes. (In Bus trans- 
portation, Mar. I956, p.78-79) 
Appl. author: George ^rake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
B.ar56; KKII71II6. 

Now a new TDA lightweight tandem 
that features unequaled parts 
interchange-ability. (In Trans- 
portation supply news, Feb. 1956, 
p. 10-11) Appl. author; George 
Drake. © Timken Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; lFeb56; KKH1UU7 • 

Ordnance is our business. (In Ord- 
nance, Mar. -Apr. I956, p. 75^-755) 
Appl. author: George Drake. 
© Tlmken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lMar56; KKlll^S. 

TDA brakes, if it moves, we can stop 
it. For every Industrial applica- 
tion where heavy duty braking la 
required, FSH Floating Shoe hy- 
draulic brake, designed for close 
control with heavy loads. (In 
Contractors Sc engineers) Appl. 
author: George Drake. © Tlmken- 
Detroit Brake Division, Rockwell 
Spring & Axle Co.; lMay56; 
KKH6893. 

TDA brakes, if it moves, we can 
stop it. (In Fleet owner, Jan. 
1956, p. 127) Appl. author: 
George Drake. © Timken-Detroit 
Brake Division, Rockwell Spring & 
Axle Co.; Uan56; KKII6I4.66. 

TDA brakes, if it moves, we can 
stop It. New DM brake, (in 
Automotive Industries, Apr. 1, 
1956, p. 118) Appl. author; 
George Drake. © Tlmken-Detroit 
Brake Division, Rockwell Spring & 
Axle Co.; lApr56; KKll51j.89. 

TDA brakes, If It moves, we can stop 
it. New TW brake, an economical 
new air brake ... (In Fleet own- 
er, May I956, p. 219) Appl. au- 
thor: George Drake. © Timken- 
Detroit Brake Division, Rockwell 
Spring & Axle Co.; I*!ay56; 
KKH7I4II. 



1956 



CURRENT REGISTRATIONS 



83 



TDA brakes, if It moves, we can 
stop it. P series power brakes 
designed for heavy-duty service. 
(In Fleet owner, Feb. 1956, p. 1+3) 
Appl. author: George Drake. 
© Timken-Detroit Brake Division, 
Rockwell Spring & Axle Co.; 
lFeb56; KKlll+357. 

TDA brakes; if it moves, we can 
stop it, better control for the 
heavyweights. New Timken-Detroit 
heavy-duty P series ... (In Con- 
tractors & engineers, Apr. 1956, 
p. I65) Appl. author: George 
Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; lApr56; KK115521. 

TDA brakes, if it rotates, we can 
control it. New Timken-Detroit 
heavy-duty P series power brakes. 
(In Design news) Appl. author: 
George Drake. © Timken-Detroit 
Brake Division, Rockwell Spring 
& Axle Co.; 15Apr56; KKH7388. 

TDA brakes, if it rotates, we can 
control it. P series power brakes 
... (In Product engineering, Feb. 
1956, p.?l|7) Appl. author: 
George Drake. © Timken-Detroit 
Brake Division, Rockwell Spring & 
Axle Co.; lFeb56; KKII6I4.95. 

TDA brakes where you have equipment 
to control or stop, the versatile 
new DLM brake, by Timken-Detroit 
can offer remarkable help. (In 
Product engineering, Mar. 1956, 
p. 325) Appl. author: George 
Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; Btar56; KKH506O. 

TDA offers, the two most vital com- 
ponents for any piece of farm 
equipment, facilities and experi- 
ence, (in Agricultural engineer- 
ing, Feb. 1956, p. 82) Appl. au- 
thor: George Drake. © Timken- 
Detroit Brake Division, Rockwell 
Spring & Axle Co.; lFeb56; 
KK113898. 

Tailored power comes to trucking 
with TDA 2-speed axles. (In The 
Lumberman, Dec. 1955, p.70-71) 
Appl. author: George Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lDec55; KKII5887. 

36,000 extra ton-miles a year per 
combination with new, lighter, 
TDA driving tandem and trailer 
axles. (In Fleet owner, May 1956, 
P« 30-31) Appl. author: George 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; lMay56; KK117l;09. 

36,000 extra-ton-miles a year per 
combination with new, lighter TDA 
trailer and tandem-drive axles. 
(In Detroit supercharger, May 
1956, p. 6) Appl. author: George 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; lMay56; KKH65IU. 

Trouble-free service for buses. 
Timken-Detroit axles. (In Bus 
transportation, Jan. I956, p.80- 
8l) Appl. author: George Drake. 
© Timken-Detroit Axle Co., divi- 
sion of Rockwell Spring & Axle 
Co.; Uan56; KKH3616. 

ROGERCREST GARDENS. © 

Zoysia Meyer Z-52 defeats crabgrass, 
weeds and drouth. Joy-se-a. 
Grass turf. Appl. author: Frank 
Verne Twist. © 26Mar56; KK1151+93. 

ROGERS MANUFAC TUBING CO. © 

Dog bone bits, genuine bone. Label. 
© 2l+Feb56; KKlll;832. 



Jumbo dog bone, genuine bone. 
Label. © 2l;Feb56; KKIIL183I+. 



Lenox bodkin (tape needle) genuine 
bone, ribbon leaders, for all 
types of threading and candlewick 
work. Label. © 2l;Feb56; 
KKHU909. 

Lenox Stiletto (AWL) genuine bone, 
for piercing small, round holes 
in fabrics, leather or plastic. 
Label. © 2l;Feb56; KKHU908. 

Puppy-dog bone, genuine bone. 
Label. © 2i;Feb56; KKIII4.833. 

ROMAN MEAL CO. © 

Roman Meal cereal cooks in 5 min- 
utes. Smoky Bear T-shirt ad. 
Net contents 1 pound 12 ounces. 
Label. © 3Jan56; KKII3H7. 

Tip Top, genuine Roman Meal, bread. 
Net weight 1 lb. Label. 
© 29May56; KK117001;. 

ROMAN PRODUCTS CORP. © 

Roman 8 picolo pizza; quick frozen. 
Net wt. 6 ozs. Label. Appl. au- 
thor: Norman Tjohn. © 30Jan56; 
KKlli|.396. 

RONSON ART METAL WORKS, INC. © 

How to give like a queen. Ronson 
Minerva. Cigarette lighters. 
(In The New Yorker, Feb. 13, I95I;, 
p. 3) Appl. author: Norman, Craig 
& Kummel, Inc. © HFeb5l;; 
KKH5705. 

RONSON CORP. © 

Actual case histories show how Ron- 
son Incentives help your business. 
Lighters & shavers. (In Premium 
practice, Jan. I956, p. 3D Appl. 
author: Norman, Craig & Kummel, 
Inc. © Uan56; KKIIII213. 

Another Ronson first. New, easy-to- 
use swivel base makes Ronson the 
world's fastest-filling lighter. 
(In Look, Mar. 20, 1956, p. 1+8) 
Appl. author: Norman, Craig & Kum- 
mel, Inc. © 23Feb56; KKH53I4.O. 

Here's the selection that doubled 
Ronson sales for Major Jones. 
Lighters & shavers. (In Post ex- 
change, Jan. 1956, p. 21) Appl. 
author: Norman, Craig & Kummel, 
Inc. © 1 Jan 56; KKIII4.21I4.. 

New, Ronson announces prestige 

business gifts from $3«95 to $200. 
Cigarette lighters & electric 
shavers. (In Wall Street journal, 
Feb. ll|, 1956, p. 16) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© li|Feb56; KK117219. 

New, Ronson fire-starter fuel. (In 
Sunset, Mar. I956) Appl. author: 
Norman, Craig & Kummel. 
© 25Feb56; KK117i;70. 

Ronson announces, new, electric 

shaver with amazing flexible head. 
(In The Saturday evening post, 
Mar. 5, 1955, p. 81;) Appl. au- 
thor: Norman, Craig & Kummel, Inc. 
© lMar55; KKII5239. 

Ronson solves the case of the lady 
pickpocket. Capri. Cigarette 
lighter. (In The New Yorker, 
Apr. 30, 1955, p. 13) Appl. au- 
thor: Norman, Craig & Kummel, 
Inc. © 28Apr55; KKH5333. 

ROTHMAN, HARRY. © 

Wanted: One Stradivari us. Wearing 

apparel. (In The New York times) 

© 28Feb56; KKllU;77. 
We're making history by chopping, 

too. Wearing apparel, (in The 

New York times) © 21Feb56: 

KK115866. 

ROUX LABORATORIES, INC. © 

Directions for use, Rome creme hair 
lightener. Folder. Appl. au- 
thor; George Kreraer, Jr. 
© 28May56; KK117507. 



Directions for use, Roux dye sol- 
vent. Hair product. Folder. 
Appl. author: George Kremer. Jr. 
© 5Jun56; KK117509. 

Directions for use, Roux hair 

crayon. Folder. Appl. author: 
George Kremer, Jr. © 7May56; 
KKH7185. 

Directions for use, Roux Sil-Ver- 
Wyte. Hair products. Folder. 
Appl. author: George Kremer, Jr. 
© 8Jun56; KKH7506. 

How to use Roux professional dye 
solvent. Folder. Appl. author: 
George Kremer, Jr. © 8Mar56; 
KK117181;. 

How to use Roux professional rinse. 
Folder. Appl. author: George 
Kremer, Jr. © 8jun56; KKH7508. 

How to use Roux professional Sil-Ver- 
Wyte. Hair rinse. Folder. Appl. 
author: George Kremer, Jr. 
© l6Feb56; KKlll;382. 

ROX PRODUCTS CO. 

At last, guaranteed protection 
against water leakage and extra 
profits for you. Rox masonry 
paint, rm New England hardware, 
Feb. 1956, p. 26) Appl. author; 
Clark & Bobertz, Inc. © Henry W. 
Cairns d.b.a. Rox Products Co.: 
lFeb56; KKlli;59l;. 

At last, guaranteed protection 
against water leakage with Rox. 
Masonry paint. Folder. Appl. 
author: Clark & Bobertz, Inc. 
©Henry W. Cairns d.b.a. Rox Prod- 
ucts Co.; 7«iar56; KKIII+79I;. 

At last, make floors, patios, drive- 
ways and walks look different, use 
Rox. Masonry paint. (In Living 
for young homemakers, Mar. I956, 
p.ll;l) Appl. author: Clark & 
Bobertz, Inc. © Henry W. Cairns 
d.b.a. Rox Products Co.; lMar56; 
KKlll;593. 

At last, make floors, patios, drive- 
ways and walks look different, use 
Rox. Masonry paint. (In Popular 
science magazine, Mar. 195&, 
p. 289) Appl. author: Clark Sr. 
Bobertz, Inc. JD Henry W. Cairns 
d.b.a. Rox Products Co.; lMar56; 
KKlll;793. 

Rox masonry paint color card. Rev. 
Folder. © Henry W. Cairns d.b.a. 
Rox Products Co.; HNov55; 
KK113930. 

This card from you will be the 

nicest thing in our mail tomorrow. 
Form 1015. Rox masonry paint. 
Appl. author: Clark & Bobertz, 
Inc. © Henry W. Cairns d.b.a. 
Rox Products Co.; 22Feb56; 
KKlll|592. 

ROXBURY CARPET CO. © 

Roxbury makes news. (In Floor 

covering profits, June 1956, p. 6- 
7) © l5Jun56; KK11770l(.. 

ROYAL PHOTO SERVICE. © 

Royal prints. Mail folder. Appl. 
author: Thaddeus B. Bruno. 
© lFeb56; KKlll;ll|3. 

RUBERTITE LABORATORIES. 

Imac-Q-Late, all purpose cleanser. 
Label. © David Honoroff t.a. 
Rubertite Laboratories & Rubertite 
Roofing products; 10Mar56; 
KK1161;96. 

RUBERTITE ROOFING PRODUCTS. SEE 
Rubertite Laboratories. 

RUPERT FISH CO., INC. © 

Fish Fax, by Rupert. 20 p. Appl. 
author: Willis Reginald Golden. 
©29Mar56; KKH6783. 



84 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



RUPPERT, JACOB. © 

Look what you built in Hartford. 
Ruppert Knickerbocker beer. (In 
The Hartford courant, Dec. 8, 1955. 
p. 15) Appl. author: Biow-Beirn- 
Toigo, Inc. ©8Dec55; KKII3292. 

RUSCO. 

Now, Rusco windows and doors in 
baked-enarael white. (In Better 
homes & gardens, Mar. 1956, p. 12) 
Appl. author; Richard E. Fry. 
© F. C. Russell Co. d.b.a. Kusco; 
20Feb56 (in notice; 1955); 
KKHitij.60. 

RUSSELL DUNCAN & SONS. SEE Duncan 
(Russell) & Sons. 

RUSSELL-MILLER MILLING CO. © 

Better baked by your baker. Poster. 
© HJan56; KKIIU699. 



S. & S. CONFECTIONS, INC. © 

Eddyleon cookie treat, select tea 
biscuit, jelly sandwiches with 
decorettes. Net wt. 6 oz. Sheet. 
Appl. author: Ben Smith. 
© llMay56; KKII6568. 

SKF INDUSTRIES, INC. © 

Today and tomorrow, the envy of the 
world. SKF 7605, OST 1680. SKF 
ball & roller bearings. (In Busi- 
ness week, Dec. 17, 1955» p.78) 
Appl. author; Robert G. Moore. 
© 17Dec55; KKII358O. 

S. 0. S. CO. © 

Ride with the whitest white-walls in 
town. S. 0. S. magic scouring 
pads. (In Life, Apr. 25, 1955, 
p. 167) Appl. author: McCann- 
Erlckson, Inc. © 25Apr55; 
KK11711+5. 

A tip to golfers from Sam Snead: 
You've got to have clean clubs to 
hit clean shots. S. 0. S. magic 
scouring pads cleans and shines 
aluminum. (In Life, July 18, 
1955, p. 18) Appl. author: 
McCann-Erlckson, Inc. © l8Jul55; 
KKII689O. 

SAALFIELD PUB. CO. © 

Animal lotto, a game for 2 to 6 

players. 606I4.. Label. 

© 19May55; KKIU4I4.I9. 
Anne. Judy, Carol, darling dolls ... 

6l8l. Label. © 20i«ay55; 

KKllU£5. 



Catch 
Labe 



Billy Whiskers. 3IO5. Game. 
1. © 19Jul55; KK11WJ. 
Complete happy birthday party box. 

6066. Label. © l6May55; 
KKlli|42l(.. 

Go home, puppy. 3101;. Game. 

Label. © I9JUI55; KKlliU+22. 
Little treasure box; 12 books and 

crayons. 5°67|. Label. 

© l6Jun55; KK11)|)|21. 

Paper dolls with lace-on costumes. 

6068. Label. © 15Jun55; 

KKlll4i+17. 
Plastic animal stand-ups, toys and 

stencils. 6065. Label. 

© 7Jun55; KKIII+I4.I8. 
Play chest, a treasury of play books. 

6067. Label. © 17Aug55; 
KKlD4a6. 

Super game box. 6063. Label. 
© 5May55; KKlliji|20. 

Uranium, by Howard Boughner. 3106. 
Game. Label. © 19Jul55; 
KKllUJ+15. 

SAFETY ENGINEERING. SEE A Hit Produc- 
tion. 



SAHADI (A.) & CO., INC. © 

Tahinl, the ground hulled sesame 
seeds. Food. 15 p. © l6Feb56; 
KK115351. 

ST. LOUIS LABORATORIES. © 

The heart of fine flavor, Culturoma. 
The cultured milk concentrate. 
Label. Appl. author: Roland E. 
Sturhahn. © 12Apr56; KKII5636. 

ST. LOUIS PRODUCTS CO. 

Tail fins. Auto accessory. Cata- 
log sheet. Appl. author: William 
Lester Hutchlns. © St. Louis 
Products Co., Inc.; Uan56; 
KKH3837. 

SALERNO-MEGOWEN BISCUIT CO. © 

Salerno chocolate chip cookies with 

pecans and cashews. Net weight 

9 ozs. Label. Appl. author: 

B. P.. Cox. © 8Feb56; KKII385I. 

Salerno cookie fantasies. Net 

weight 10 ounces. Label. Appl. 
author: Arno Juntunen. © 21Feb56; 
KK11U3I+8. 
Salerno double chocolate, a choco- 
late fudge sandwich cookie. One 
pound net weight. Label. Appl. 
author: Brad Haywood. © 23Feb56; 
KK115U86. 

SAMAlJN, JULIUS. © 

Milak air freshener parade. Display 
card. © 6Feb56; KKI14889. 
SANDPIPER PRESS. 

From Rodgers and Hamnersteln's 
Oklahoma, The Surrey with the 
fringe on top. SEE Simon & Schus- 
ter, Inc. 
Get well, a Little Golden record 
greeting. SEE Simon & Schuster, 
Inc. 
Happy birthday, a Little Golden 
record greeting. SEE Simon & 
Schuster, Inc. 

My heart goes plddlly, patter, pat- 
ter and The Yellow rose of Texas. 
SEE Simon & Schuster, Inc. 

SANIT LABORATORIES. © 

New, Sanit. Sanitex floor and wall 
liquid detergent. Contents one 
pint. Appl. author: G. C. 
Gavanes. © 15Jun56; KK117567. 
New, Sanit, streak-proof, car wash. 
Contents one pint. Label. 
© 5Mar56; KKII588O. 

SAV-A-BOND STAMP CO. 

Sav-A-Bond. 2^/S cash value. Trad- 
ing stamps. Label. Appl. au- 
thors: James W. McRoberts & 
others. g) First Sav-A-Bond Stamp 
Co. d.b.a. Sav-A-3ond Stamp Co.; 
25Jan56; KKH5O58. 

SAVANNAH SUGAR REFINING CORP. © 

Dixie Crystals, sugar tablets. 1 lb. 
net. Label. Q 3°Jan56; KK113996- 

SAVINGS & LOAN FOUNDATION, INC. © 
If you're saving for a comfortable 
future, where you save does make 
a difference. (In U. S. news & 
world report, Mar. 2, 195^) 
Appl. author: McCann Erickson, 
Inc. © 2Mar56; KKII53I+5. 
If you're saving for a home, where 
you save does make a difference. 
(In U. S. news & world report, 
Jan. 6, 1956, p. 3D Appl. au- 
thor: McCann Erlck3on, Inc. 
© 6Jan^6; KK113356. 

If you're saving for their college 
education, where you save does 
make a difference. (In U. S. news 
& world report, Feb. 3. 195&, 
p. 132) Appl. author: McCann 
Erlckson, Inc. © 3Feb56; KKlllt8U0. 



If you're saving for your family's 
future, where you save does make 
a difference. (In U. S. news & 
world report, May l+, I956) Appl. 
author: McCann Erickson, Inc. 
© l*May56; KKH728O. 

What gift grows bigger and better 
every day? Appl. author: McCann 
Erickson, Inc. 0) 5Dec55; KK113251+. 

SAWYER BISCUIT CO. a division of 

UNITED BISCUIT CO. OF AMERICA. SEE 
United Biscuit Co. of America. 

SCAGLIA. 

Night Blooming Cereus cologne and 
perfume. Folder. ©Scaglia's, 
a firm composed of Philip M. 
Scaglia & Paul Scaglia; !May56; 
KK116816. 

SCAGLIA, PAUL & PHILIP M. SCAGLIA 
composing the firm SCAGLIA. SEE 
Scaglia. 

SCAGLIA, PHILIP M. & PAUL SCAGLIA 
composing the firm SCAGLIA. SEE 
Scaglia. 



SCARI, VINCENT t.a. STARBOUND. 
Starbound. 



SEE 



SCENIC PHOTO MURALS, INC. © 

Bring added beauty to your home with 
colorful murals, by Scenic Photo 
Murals, Inc. (Scenic photo murals) 
Folder. Appl. author: Joseph 
Troyan. © 25Mar56; KKH7667. 

SCHATTEL, JUANITA R., sole owner, 
SCHATTEL'S. SEE Schattel's. 

SCHATTEL' S. 

Sun Dodger. Hats and sun shades of 
all types. Label. g) Schattel's, 
Juanita R. Schattel, owner, manag- 
er; l8May56; KKII6825. 

SCHENLEY DISTILLERS CO. © 

Actual photo of a Golden Age mar- 
tini, elegantly different, de- 
lightfully dry. (In The New 
Yorker, Dec. 3, 1955. P»153) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © lDec55; 
KKII6369. 
Canada's and America's most elegant 
gift whiskies, both by Schenley. 
Canadian Schenley 0. F. C. ; Schen- 
ley reserve. (In Ebony, Jan. 
I956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 9Dec55; KKH6367. 

Elegantly different, delightfully 
dry. Actual photo of a Golden 
Age martini. (In The New Yorker, 
Dec. 3, 1955, P.153) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 3Dec55; KK116601. 

11 ways to make your entertaining 
gleam with golden elegance. 
Schenley liquors. (In Gentry 
magazine, fall 1955) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn. © 8Sep55; KKII589L 

First time ever, imported Canadian 
in an elegant cocktail shaker. 
Canadian Schenley 0. F. C. (In 
The Boston herald, Nov. 16, 1955, 
p. 22) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 16Nov55; KK116365. 

Frankly speaking, an editorial for 
the liquor Industry by Sidney 
Frank ... (In The Server maga- 
zine, Sept. 12, 1955) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 10Sep55; KK117505* 

Frankly speaking, an editorial for 
the liquor Industry, by Sidney 
Frank. Changes for the best. 
(In Beverage retailer weekly, 
Oct. 3, 1955, p. 3) Appl. author: 



1956 



CURRENT REGISTRATIONS 



85 



Batten, Barton, Dura tine & Osborn, 
Inc. ©30ct55; KKII6366. 

Frankly speaking, an editorial for 
the liquor industry, by Sidney 
Prank. Try something new. (In 
Liquor store, Sept. 1955» P>9) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 5Sep55; 
KKII6368. 

Here's elegance, Schenley reserve. 
(In Where magazine, Sept. 3> 1955» 
p. 11) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© lSep55; KKH637O. 

Imported 0. F. C. Canadian Schenley. 
(In The New Yorker, Mar. 3, 195°) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © lMar56; 
KKII716I4.. 

New note in town and country living: 
The Golden Age of elegance, by 
Schenley. (In Gentry, fall 1955) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © BSep55; 
KK116663. 

SCHENLEY INDUSTRIES, INC. 

Report to Galesburg: Tempo beer wins 
by a landslide. Appl. author.* 
Douglas E. Easterberg. © Blatz 
Brewing Co., a division of Schen- 
ley Industries, Inc.; 27Apr56: 
KK116211).. 

SCHENLEY INDUSTRIES, INC. d.b.a. 
CRESTA BLANCA WINE CO. SEE Cresta 
Blanc a Wine Co. 

SCHENLEY LABORATORIES, INC. © 

Admirable admiral, a brilliant naval 
strategist and tactician, Lord 
Nelson ... Diafen. 26955. 
Pharmaceuticals. Post card. 
© lFeb56; KKHJ4.715. 

The antihistamine with the smallest 
dosage, new Diafen. 26555* Phar- 
maceuticals. Post card. 
© 200ct55; KKH3095. 

But doctor, by the time 1 finish 
with the shake well, I'm ex- 
hausted. MorCal. 30855. Phar- 
maceuticals. Post card. 
© 19Jan56 (in notice: 1955); 
KK113590. 

But in your practice, underweight is 
no laughing matter ... MorCal. 
30155* Pharmaceuticals. Post 
card. © 100ct55; KKH3088. 

But in your practice, underweight is 
no laughing matter . . . Morcal. 
30355« Pharmaceuticals. Post 
card. © 7Nov55; KKH3089. 

But in your practice, underweight is 

no laughing matter ... MorCal. 

30l+55« Pharmaceuticals. Post 

card. © 21Nov55; KKH309O. 
But in your practice, underweight is 

no laughing matter ... MorCal. 

30655. Pharmaceuticals. Post 

card. © 19Dec55; KKH309I+. 
But in your practice, underweight is 

no laughing matter ... MorCal. 

31555. Pharmaceuticals. Post 

card. © 3May56; KK117029. 
Deft debater, remembered today 

primarily for his debates with 

Lincoln ... Diafen. 26855. 

Pharmaceuticals. Post card. 

© 3JanS6 (in notice: 1955); 

KKII3588. 
Eminent engineer, one of America's 

greatest engineering geniuses ... 

Diafen. 2I1355. Pharmaceuticals. 

Post card. © 6o c t55; KK113598. 

For safe, pleasant weight gain, 
Edlol, scientifically designed, 
new metabolic supplement for 
underweight children. Pharmaceu- 
ticals. Folder. © 31May56; 
KKH738O. 



Great general, though so short he 
barely met West Point's require- 
ments ... Diafen. 2I4.I55. Phar- 
maceuticals. Post card. 
© 26Sep55; KKH3596. 

Have you anything that will take the 
place of 25 pounds? MorCal. 
30755. Pharmaceuticals. Post 
card. © 3jan56 (in notice; 1955)- 
KK113591. 

I'm always tired and run down. 

MorCal. 30555. Pharmaceuticals. 
Post card. © 5Dec55; KKH3091. 

I'm worried about the left rear. 
It's not holding up at all. Mor- 
Cal. 31055. Pharmaceuticals. 
Post card. © 20Feb56; KKlllj.713. 

Impractical patent. According to 
the inventor, this curved or wavy 
oar was supposed to reduce fric- 
tion ... Dorbane. 29855. Phar- 
maceuticals. Post card. 
© l4Aug55; KK113093. 

Impractical patent, a humanitarian 
spirit doubtless motivated the 
creator ... Dorbane. 23255. 
Pharmaceuticals. Post card. 
© 27Dec55; KKHI4.7IO. 

Impractical patent, apparatus for 
turning leaves of sheet music ... 
Dorbane. 28755- Pharmaceuticals. 
Post card. © 30ct55; KKH3599. 

Impractical patent, could be that 

the inventor was off his rocker. 

Dorbane. 23555* Pharmaceuticals. 

Post card. © 27Feb56; KKHU716. 
Impractical patent, hand-powered 

propeller for small boats ... 

Dorbane. 28955. Pharmaceuticals. 

Post card. © l6jan56 (in notice: 

1955); KKH3589. 
Impractical patent, here's a con- 
traption to serve m'lady ... 

Dorbane. 23355. Pharmaceuticals. 

Post card. © 12Jan56 (in notice: 

1955); KKH3592. 
Impractical patent, let the house 

catch fire ... Dorbane. 22855. 

Pharmaceuticals. Post card. 
© l6Sep55; KK11359l|.. 

Impractical patent, loaded down with 
such fancy accessories ... Dor- 
bane. 234.55* Pharmaceuticals. 
Post card. © 12Mar56; KKH7030. 

Impractical patent. Nineteenth 
century miracle, a way to walk on 
water. Dorbane. 23O55. Pharma- 
ceuticals. Post card. © 12Sep55; 
KK113092. 

Impractical patent, portable bath- 
tub for the bedridden . . . Dor- 
bane. 28855* Pharmaceuticals. 
Post card. © 28Nov55; KKH36OO. 

Impractical patent, the age of 

torture was obviously not dead ... 
Dorbane. 22955* Pharmaceuticals. 
Post card. © l]+Nov55; KKH3593. 

Impractical patent, this arm regu- 
lator for violinists was a futile 
attempt ... Dorbane. 29155. 
Pharmaceuticals. Post card. 
© 13Feb56; KKlll+712. 

Impractical patent, this early-day 
alarm clock ... Dorbane. 23155* 
Pharmaceuticals. Post card. 
© 310ct55; KKHJ4.7H. 

Impractical patent, this equine iron 
maiden was designed ... Dorbane. 
29055. Pharmaceuticals. Post 
card. © 12Dec55; KKlll+708. 

Impractical patent, this hand- 
propelled carriage was a gallant 
attempt ..<> Dorbane. 29355« 
Pharmaceuticals. Post card. 
© 170ct55; KKIII4.709. 

Long-lasting echo in miniature of a 
once dominant line ... Titralac. 
21+955. Pharmaceuticals. Post 
card. ©2ii.Nov55; KKH3087. 



Long-lasting, survivor of one of the 
most primitive mammalian orders, 
the marsupial wooly opossum ... 
Titralac. 25155. Pharmaceuticals. 
Post card. © 9Feb56; KKlll+717. 

Military midget, the Little Corporal, 
though small of stature, was a 
mighty man ... Diafen. 2I4.O55. 
Pharmaceuticals. Post card. 
© 22Sep55; KKH3595. 

Physician -poet, though he was only 

five feet tall ... Diafen. 

26755* Pharmaceuticals. Post 

card. © i: ec55; KK113602. 
Pre-eminent president, though 

physically pony, the great little 

Madison ... Diafen. 21+255. 

Pharmaceuticals. Post card. 

© 30Sep55; KK113597. 
Profound pundit, Immanuel Kant ... 

Diafen. 26655* Pharmaceuticals. 

Post card. © 3N0V55; KKH36OI. 
Ruthie, Ruthie, answer me. Are you 

all right? MorCal. 30955. 

Pharmaceuticals. Post card. 

© 6Feb56; KKllljJllj.. 

SCHLANGER (HERBERT) CO. 

The superior interfacing, Hair Lon 
canvas. Label. © Herbert 
Schlanger d.b.a. Herbert Sehlanger 
Co.; llApr56; KK116J+13. 

SCHLING (MAX) INC. © 

And when the box is opened, a tune 
begins to play. Birthday Corsage 
your choice of flowers ... (In 
The New York times, Jan. 17, 1956, 
p. 2) Appl. author; Fairfax, Inc. 
© 17Jan56; KK113ij.06. 

Max Schling presents another first 
... Birthday Corsage. (In FTD 
news, Apr. 1956, p. 3) Appl. au- 
thor; Fairfax, Inc. © lApr56; 
KKL16626. 

SCHLITZ (JOSEPH) BREWING CO. © 

Holidays call for the finer things 
in life. [Christmas scene; couple 
with beer looking out of window] 
(In Life, Dec. 19, 1955, P.77) 
© 19Dec55; KKH5868. 

Outsells all other beers. Job no. 
59177. Man with bottle & glass of 
beer. Poster. Appl. author: 
J. Walter Thompson Co. © 20Apr56; 
KK117268. 

Outsells all others. N0.9027. 
[Couple with glasses of beer] 
Poster. Appl. author: J. Walter 
Tnompson Co. © 20May56; KKH7269. 

Satisfies your thirst for something 
better. Dining car. (In Life, 
Jan. 23, I956, p.3 of cover) 
© 23Jan56; KKllIi.687. 

Satisfies your thirst for something 
better. Musical group. (In Life, 

Ms. 1956 ' P ' 133) ® 27Feb56; 

World's largest selling beer, the 
beer that made Milwaukee famous, 
Schlitz. (In Life, Mar. 19, I956, 
p. 100-101) © 19Mar56; KKH539I. 

SCHMID (JULIUS) INC. © 

Acute trichomonad infection gone 
within 11 days. Vagisec liquid 
& jelly. Mail folder. © QApr56; 
KKH578I. 
The camera records the evidence 
this trichomonal infection yields 
within 11 days. Vagisec liquid & 
jelly for treatment of vaginal 
trichomoniasis. Folder. 
© 30Apr56; 100.166514.. 

Successful in more than 90 °/o of 
cases, Vagisec liquid, a douche 
concentrate, explodes trichomonads. 
Vagisec jelly. Folder. 
© 15May56; KKH6968. 



86 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SCHMID (JULIUS) INC. © Cont'd. 

This trl choinonad Infection cleared 
up within 11 days. Vaglsec liquid 
& Jelly. Mail folder. © 9Apr^6; 
KKII5782. 

SCHMITT, GEORG. 

Rheinwein. Contents 1 pt. 8 fl. 
ozs. Wine. Label. © Georg 
Schmitt & Karl Ludvrig Schmitt; 
17Jan56; KKH3978. 

SCHMITT, KARL LUDWIG-. 

Rheinwein. SEE Schmitt, Georg. 

SCHNELLEP HOMES, INC. © 

We've got the low-cost answer. 
Folder. © 5Feb56; KK115it7^. 

SCHOENEMAN (J.) INC. © 

Bull Dog Twist suits. Sheet. 
Appl. author: Stuart E. Stern. 
© 15Mar56; KK115501+. 

The case of the lonely hanger. En- 
tirely new, Saxonie worsted suits. 
Polder. Appl. author: Stuart E. 
Stern. © l5Mar56; KK115509. 

Cashmere and wool. Men's clothing. 
Sheet. Appl. author: Stuart E. 
Stern. © 15Mar56; KKII5508. 

A colorful, new worsted suit for 
men, Game Bird. Sheet. Appl. 
author: Stuart E. Stern. 
© 15*1ar56; KKII5505. 

Expressive, impressive, Kingsridge 
Custom Fabric worsted suits. 
Folder. Appl. author: Stuart E. 
Stern. © 15Mar56; KKII55IO. 

Great Scot. Meet your Country Cou- 
sin from Scotland. Men's cloth- 
ing. Folder. Appl. author: 
Stuart E. Stern. © l5Mar56> 
KK115503. 

Imported Duprini silk, luxury suits 
for men. Folder. Appl. author: 
Stuart E. Stern. © 30Sep55; 
KK113622. 

Imported fabric. Dear air: Here is 
true luxury at a hard-to-believe 
price. Men's clothing. Sheet. 
Appl. author; Stuart E. Stern. 
© l5Mar56; KK115506. 

Imported Hammer 'Nails can take it. 
Men's clothing. Sheet. Appl. 
author: Stuart E. Stern. 
© 15Mar56; KKII5507. 

It figures. Four 'n One Sport- 
semble. One suit plus contrast- 
ing trousers ... Folder. Appl. 
author: Stuart E. Stern. 
© 30Sep55; KK113625. 

Just the ticket. Tipperary suits. 
Sheet. Appl. author: Stuart E. 
Stern. © 30Sep55; KK113621. 

Kingsridge and imported Coronado 
promotional material. Spring - 
summer I956. Clothing. Folder. 
Appl. author: Stuart E. Stern. 
© 3Jan56; KKII533I. 

The mark of a man. Imported Coro- 
nado. Clothing. Folder. Appl. 
author: Stuart E. Stern. 
© 30Sep55; KKH3627. 

Money in your pocket, Aerzone, the 
lightweight worsted suit. Folder. 
Appl. author: Stuart E. Stern. 
© 30Sep55; KKH3626. 

Mysterious object sighted In polar 
air. Will-O-Wisp, superior Dacron 
and worsted summer suit. Folder. 
Appl. author: Stuart E. Stern. 
© 30Sep55; KKH3623. 

Never stops. Kingsridge, the 
worsted suit that speaks your 
language always. Custom Fabric. 
Folder. Appl. author: Stuart E. 
Stern. © 30Sep55; KKH36I8. 

1956, 'round the calendar I4. Season 
Mld-rtate worsted suits. Sheet. 
Appl. author: Stuart E. Stern. 
© 30Sep55; KK113620. 



R.S.V. P. Imported Coronado, king 
of summer suits. Folder. Appl. 
author: Stuart E. Stern. 
© 30Sep55; KKII36I9. 

Takes to water like a duck. D'Aqua 
wash 'n wear Dacron/nylon summer 
suit. Card. Appl. author: 
Stuart E. Stern. © 30SepSS: 
KK11362U. 

SCHOFIELD MANUFACTURING CO. © 

Schofield panels, they fit. Cata- 
logue supplement page 7. Re- 
placement body parts for automo- 
biles. © 20Jan56; KKH3U79. 

SCHOLL MANUFACTURING CO., INC. © 

Devoted exclusively to foot relief, 
Dr. Scholl Foot Comfort depart- 
ment. Shoes, arch supports ... 
Folder. Appl. author: William 
Mathias Scholl. © 8Dec55 (in 
notice: 1956); KKII3U21. 

Dr. Scholl' s, your high quality 
profit line of elastic stockings, 
elastic anklets, knee caps, garter 
belts and wrist bands. Folder. 
Appl. author: William Mathias 
Scholl. © lMay56; KKII7J447. 

Follow these simple directions on 
how to convert any hard Insole 
shoe to a fully cushioned shoe 
with Ortho shoe cushions. Sheet. 
Appl. author: William Mathias 
Scholl. © lMay56; KKH7I4J46. 

It's new, boosts sales, builds 

prestige, Dr. Scholl '3 Pedo-Graph 
in plastic. Apparatus to take 
prints of the feet. Folder. 
Appl. author; William Mathias 
Scholl. © 8Jun56; KKL17UU5. 

To complete your foot examination 
... New, Pedo-Graph B ... Appa- 
ratus to take prints of the feet. 
Folder. Appl. author: William 
Mathias Scholl. © 15Mar56; 
KKII5056. 

SCHONBRUNN (S. A.) & CO., INC. © 
Connoisseurs never order breakfast 
coffee after dinner, says Mr. 
Harris ... Medaglia d'Oro la the 
correct after-dinner coffee. (In 
The New Yorker, Peb. 18, I956, 
p. 89) Appl. author: David B. 
McCall. © l8Feb56; KKlll+982. 

SCHRETER (A.) & SONS CO. © 

V. I. n T"P., very important tie per- 
son (one who is discriminating In 
his selection of ties) Card. 
© Il+Mar56; KK1158Wt. 

SCHROCK, J. N. 

Sand-Dandy. Toys. Label. 

© Jacob N. Schrock d.b.a. J. N. 
Schrock; 6Feb56; KKH3980. 

SCHUYLER MANUFACTURING CORP. © 

Get cleaner, more economical liquid- 
vapor separation with Schuylernit 
entrainment separators. Sheet. 
© 20Apr56; KK116632. 
Important Schuylernit entrainment 
separator installation instruc- 
tions. Sheet. © lMay56; 
KKH6633. 

Stop costly liquid loss in process 
vessels with Schuylernit mist 
eliminators. Sheet. © 13Jan56; 
KK11321+0. 

SCHWARTZ, IRVING d.b.a. RAYMAR DIS- 
TRIBUTORS a.k.a. RADCO. SEE Radco. 

SCHWARTZBURG CHEVROLET. © 

Schwartzburg Paul Bunyan days. 
Chevrolet's, tallest trades in 
the northwest. Automobiles. (In 
Milwaukee journal, classified 
section) Appl. author: Byron 
Schwartzburg. © 12Mar56; 
KK1161U8. 



SCIENCE PRODUCTS CO. 

K'lene, liquid hand cleaner, soap- 
less. Label. © George A. Miller 
d.b.a. Science Products Co.; 
27Mar^6; KKII5870. 

SCIENTIFIC LUBRICANTS CO. © 

No. 711 Motor Mica, anti-friction, 
heat-resisting compound in pow- 
dered form. Label. Appl. au- 
thor: Frank L. Moscow. © 3Jan56; 
KK113226. 

SCOVILL MANUFACTURING CO. 

De Long Gripper brand 3nap fasten- 
ers. Size 16. 8 for 2^. Label. 
© De Long Hook & Eye Division, 
Scovill Manufacturing Co.; 
29Feb56; KKIII196O. 

SCRIPTO, INC. © 

Dollar for dollar, day in and day 
out, Scripto ball pens, fountain 
pens, self-3harpening pencils, 
write better and longer than any 
others at any price. (In Life, 
July 26, 195U, p.U) Appl. au- 
thor: Donahue & Coe, Inc. 
© 26Jul5i|; KKH38I4.6. 

For perfect writing, a ball pen must 
have Natural Slant Writing; only 
Scripto has it. Scripto retract- 
able push button ball pen. (In 
Life, v.36, issue 15, p. 58) Appl. 
author: Donahue & Coe, Inc. 
© 12Apr51j.; KK113108. 

SEA VTEW PACKING CO. 

Sea View, Coachella Valley, grape- 
fruit. 5 lbs. Label. Appl. au- 
thor: Barney Rice. © Hall, Haas & 
Vessey, Ltd. d.b.a. Sea View Pack- 
ing Co.; l6Jan56 (in notice: 1955); 
KKlll+372. 
Sea View, Coachella Valley, tange- 
rines. 2 lbs. Label. Appl. au- 
thor: Dave Weise. © Hall, Haas & 
Vessey, Ltd. d.b.a. Sea View Pack- 
ing Co.; 15Dec55; KKlll|371. 

SEA BLUE DALLAS. © 

Raw water is dangerous, purify with 
Sureclor. Water chlorinator. 
Display card. Appl. author: 
R. J. Burke Advertising, Inc. 
© lMay56; KKH7515. 

SEALY, INC. © 

Beware, bedtime can be posture 

danger time ... Sealy children's 
Posturepedic innerspring mattress. 
(In Parents' magazine, Oct. I95U, 
p. 126) © 20S6P5J+; KK116862. 

Sealy 7tt-th anniversary, year's 

biggest mattress sale. Con-sealy 
bed. (In Life, Jan. 31, 1955, 
p. 73) © 25Jan55; KKI17614. 

SECURITY SASH & SCREEN CO. © 

Now, all the advantages of self- 
storing windows with the new 
Secur-Seal deluxe, self-storing 
aluminum combination door. Fold- 
er. © 20Jan56; KK11390l|. 

SEEBURG MUSIC LIBRARY, INC. © 
How Seeburg work music works. 

Records. (In Fortune, Feb. 1955, 
P. 55) ©25Jan55; KKH5639. 



SEEMAN BROS., INC. © 

Air-Wick proven 3 times 
as imitations. Deodo 
Ladles' home Journal, 
p. 122) Appl. author 
Craig & Kummel, Inc. 
KKllIj209. 

Smoke odor sufferers, A 
stale smoke odors fas 
Mar. llj., 1956, p. 122) 
thor: Norman, Craig & 
© llMar56 (in notice: 
KK117530. 



as effective 
rizer. (In 
Nov. I95I4., 

Norman, 
©280ct5U; 

ir-Wick kills 
t. (In Life, 
Appl. au- 

Kummel, Inc. 

1955); 



1956 



CURRENT REGISTRATIONS 



87 



SEGALL (THEODORE H. ) ADVERTISING 
AGENCY. 

Presenting a new powerhouse series 
of 12 natural color photo cards. 
(Catalog of natural color photo 
cards) Polder. Appl. author- 
Theodore H. Segall. © National 
Syndications, a division of Theo- 
dore H. Segall Advertising Agency; 
26jan£6; KKHij.851. 

SELECTED GLADS, INC. © 

All-America gladiolus Caribbean. 

Sheet. ©20Apr56; KKII6306. 
All-America gladiolus May time. 
Sheet. © 20Apr56; KKII6307. 

SELIGMAN CANDY CO. © 

Jack's Ruff-Neck. Net wt. 1 1/8 oz. 
Label. © 10Jan56; KK113381. 

SELLERS ENGINEERING CO. © 

It spreads out the fire. Steam 
boilers. Envelope. Appl. au- 
thor: Curtis R. Winters, Jr. 
© 3Jan56; KKll6lljlj.. 

SERTA ASSOCIATES, INC. © 

American medical men prefer this 
firm healthful type of mattress 
support. Serta Perfect Sleeper. 
(In The Saturday evening post, 
Sept. 10, 1955, p.ll$-149) 
© 10Sep55; KKH683U. 

Serta invites you to the world 
premiere of a remarkable new 
mattress. Serta Perfect Sleeper. 
(In Life, Apr. 18, 1955. P-26-27) 
© l8Apr55; KKII6833. 

SERVICE APPLIANCE CO., INC. © 

Sparkling, economical, Peelmaster, 
portable electric potato peeler, 
pays for itself in 60 days. 
Sheet. Appl. author: Richard 
Ratner. © 10Peb56; KKllli.685. 

SERVO CORP. OP AMERICA. © 

UV-1R photometer. Model 1370. 
Sheet. © 30Dec55; KKH5289. 

SERVWELL PRODUCTS CO., INC. © 

Ziput putty knife. Pt.23^. Form 
30. Label. Appl. authors; Paul 
Slaughter & others. © 21Apr£6; 
KKll630i).. 

SEVEN-UP CO. © 

Bedtime snacks eat better with this 
cool, clean taste. Soft drink. 
(In Life, Feb. 6, I956, p.130) 
Appl. author: J. Walter Thompson 
Co. © 3Feb56; KKlll*6l8. 

Fix that thirst, but good, here's 
your real thirst-quencher. Soft 
drink. (In Better homes & gar- 
dens, Apr. I956, p. 26l±) Appl. 
author: J. Walter Thompson Co. 
© 20Mar56; KKH5935. 

For mixing mellower highballs with 
no thinned-out flavor, nothing 
does it like Seven-Up. Soft drink. 
(In Esquire, Dec. 1955, P.2I4.O) 
Appl. author: J. Walter Thompson 
Co. © 8Nov55; KK113l|50. 

Happy hint for the big day, get 
plenty of Seven-Up ... Nov. 2I4., 
Thanksgiving. Soft drink. (In 
St. Paul dispatch, Nov. 21, 1955, 
p. li4.) Appl. author: J. Walter 
Thompson Co. 3 21Nov55; KK11314.1+9. 

It's great to go steady with this 
cool, clean taste. Soft drink. 
( In Ladies ' home journal, Jan. 
1956, p. 28) Appl. author: 
J. Walter Thompson Co. © 27Dec55 
(in notice: I956); KKII3152. 

Mix he-man highballs with a rich and 
robust flavor. Nothing does it 
like Seven-Up. Soft drink. (In 
True, Jan. 1956, p. 11) Appl. au- 
thor: J. Walter Thompson Co. 
© 20Dec55 (in notice: I956); 
KK113153. 



A real housework break, this quick, 
refreshing lift. Soft drink. 
(In Look, Mar. 6, I956, p. 3 of 
cover) Appl. author: J. Walter 
Thomspon Co. © 21Feb56; KKlll|6llj.. 

To smooth your drink without smoth- 
ering your whiskey, nothing does 
it like Seven-Up. Soft drink. 
(In True, Mar. I956, p. 11) Appl. 
author: J. Walter Thompson Co. 
© 21Feb56; KKlll+616. 

When holiday company comes to call, 
get plenty of Seven-Up ... Dec. 
25, Sunday. Soft drink. (In St. 
Paul dispatch, Dec. 21, 1955, P-10) 
Appl. author: J. Walter Thompson 
Co. © 21Dec55; KKH3I4J4.8. 

When holiday company comes to call, 
nothing does it like Seven-Up. 
[Winter scene; guests arriving; 
gift-wrapped case of Seven-Up] 
Soft drink. (In Look, Dec. lj, 
1955, P. 76-77) Appl. author: 
J. Walter Thompson Co. © 29N0V55; 
KKH3I4.5I. 

SHALDA MANUFACTURING CO., INC. © 

Lighting data PAR & R lamps. Flood- 
lighting layout procedure. Fold- 
er. Appl. author: William Shalda. 
© 2BJar56; KKH519O. 

SHAVER, JAMES B. d.b.a. IRON LUNG 
VENTILATOR CO. SEE iron Lung Ven- 
tilator Co. 
SHAW (ANNABELLE) CO. 

The original and only Hos-Glov with 
snap fastener. Glove for nylon 
hose. Label. © Annabelle Shaw 
t.a. Annabelle Shaw Co.; 27Feb56; 
KKH69OO. 

The original Shu-Glov with snap 
fastener protects your shoes when 
not in use. Two pairs. Label. 
© Annabelle Shaw t.a. Annabelle 
Shaw Co.; lMar56; KKH6899. 

SHEAFFSR (W. A.) PEN CO. © 

Every student's goal and within 
reach. Valiant Snorkel pen, 
Valiant pencil ... (In Life, 
Aug. 22, 1955, p. 2 of cover) 
Appl. author: Russel M. Seeds Co., 
Inc. © 17Aug55; KKH3120. 

Think how proud you'll be. Sheaf- 
fer's white dot Snorkel pens, 
pencils and ballpoints. (In The 
National geographic magazine, 
Sept. 1955, P-U of cover) Appl. 
author: Russel M. Seeds Co., Inc. 
© 25Aug55; KKH3H9. 

What a wonderful surprise. (In 
The National geographic magazine, 
Nov. 1955, p. 4 of cover) Appl. 
author: Russel M. Seeds Co. 
© 250ct55; KKII36I4.O. 

Work's done, out for fun. It's a 
breeze with Sheaf fer's new Snorkel 
pen. (In Life, Aug. 23, I95I4., 
p. 2 of cover) Appl. author: 
Russel M. Seeds Co., Inc. 
© l8Aug5l4.; KKH327I+. 

SHEEHAN, MIKE, JR. & MIKE SHEEHAN, SR., 
joint owners, MIKE SHEEHAN & SON 
DAIRY. SEE Sheehan (Mike) & Son 
Dairy. 

SHEEHAN, MIKE, SR. & MIKE SHEEHAN, JR., 
joint owners, MIKE SHEEHAN & SON 
DAIRY. SEE Sheehan (Mike) & Son 
Dairy. 

SHEEHAN (MIKE) & SON DAIRY. 

Grade A pasteurized, homogenized, 
vitamin D milk. One half gallon 
liquid. Label. Appl. author: 
Mike Sheehan, Sr. © Mike Sheehan 
& Son Dairy, Jointly owned by 
Mike Sheehan, Sr. & Mike Sheehan, 
Jr.; 21Mar56; KKH6OO9. 



SHEEHAN & CO. © 

Dealers in high quality imported 
optical instruments, Sheehan and 
Company, the finest binoculars. 
Poster. Appl. author: Robert P. 
Sheehan. © 30May56; KKII7059. 

SHEETS, BEUNA. 

Rope salad dressing. Net weight 
8 oz. Label. © Beuna Vista 
Sheets d.b.a. Beuna Sheets; 
2i)Feb56; KKIII4.970. 

SHEETS, BEUNA VISTA d.b.a. BEUNA 
SHEETS. SEE Sheets, Beuna. 

SHELBY CYCLE CO. © 

AMF Shelby middleweight bicycles. 
Folder. © 28Feb56; KKII4595. 

SHELL OIL CO. © 

— but it's not so funny in your 
picture window. Shell research 
products. (In The Saturday eve- 
ning post, Mar. 31, 1956, p. 2) 
Appl. author: J. Walter Thompson 
Co. © 28Mar56; KKH6529. 

Keeps the new penny shine alive. 
Shell research products. (In The 
Saturday evening post, Apr. 28, 
I956, p. 2) Appl. author: J. Wal- 
ter Thompson Co. © 25Apr56; 
KKH6525. 

Keeps type talking in any man's 
language. Shell research prod- 
ucts. (In The Saturday evening 
post, Mar. 3, I956, p. 2) Appl. 
author: J. Walter Thompson Co. 
© 29Feb56; KKH5029. 

Never before such power afloat. 
U. S. S. Forrestal. Shell re- 
search products. (In The Satur- 
day evening post, Feb. I4., 1956, 
p. 2) Appl. author: J. Walter 
Thompson Co. © lFeb56; KKIII4.O8IJ.. 

SHELTON CASUALS. 

Fashion of a thousand lives, first 
for carefree living, Shelton 
Stroller. Ladles' dresses. (In 
Ladles home journal, Nov. I95U, 
p. 200) ©Shelton Casuals, Inc.; 
lljNov5l).; KKIII197I. 
Pet fashion for carefree living 
your 100 °/o nylon jersey Shelton 
Stroller. Ladies' dresses, (in 
Ladies' home journal, Aug. 1955 
P-95) © Shelton Casuals, inc.- 
llj.Jul55- KK116929. 

SHIFFER, DAN. © 

Cheesefurter's in a bun. Meat and 
cheese in a bun. Label. 
© 12Nov55; KK11303ij.. 

SHOW-HOUSE. 

Best in the house. Here's a glam- 
orous treasure of Christmas gifts 
... Home products. (In Good 
housekeeping, Dec. I955, Tp.l+6-lfl) 
Appl. author: Jule H. Von Stern- 
berg. © Show-House a copartner- 
ship composed of Jule R. Von 
Sternberg & Charles H. Albin; 
22Nov55; KKH3668. 
Best in the House. Homemaking made 
easy is our theme ... Home prod- 
ucts. (In Good housekeeping, 
Apr. 1955, p.l;2-lj.3) Appl. author: 
Jule Von Sternberg. © Show-House, 
a copartnership composed of Jule 
R. Von Sternberg & Charles H. 
Albin; 17Mar55; KK117715. 
Best in the House. Houses, like 
flowers, bloom in the spring. 
Home products. (In Good house- 
keeping, Apr. 1956, p.l±0-kl) 
Appl. author; Jule R. Von Stern- 
berg. © show House, a copartner- 
ship composed of Jule R. Von Stern- 
berg & Charles H. Albin; 20MarS6; 
KK115850. 



88 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SHOW-HOUSE. Cont'd. 
Best In the House. Once upon a 
time there were no babies . .. 
Baby products. (In Good house- 
keeping, May 1956, P.5U-55) 
Appl. author: Jule Von Sternberg. 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; 19Apr56; 
KK117716. 
Best in the House. We've taken the 
newest, smartest ideas in our 
house ... Home products. (In 
Good housekeeping, Mar. 1956, 
P.L.6-U7) Appl. author: Jule Von 
Sternberg. © Show-House, & co- 
partnership composed of Jule R. 
Von Sternberg & Charles H. Albin; 
21Feb56; KKH58I4.9. 
Show-House. Newest of the new, best 
of the best. Home products. (In 
The Saturday evening post, Jan. 28, 
I956, p. IO6-IO7) Appl. author: 
Jule R. Von Sternberg. © Show- 
House, a copartnership composed of 
Jule R. Von Sternberg & Charles H. 
Albin; 25Jan56; KKIII4J4.I2. 
Show-House to better your home liv- 
ing. How to comfort-condition 
your home. Home products. (In 
The Saturday evening post, Mar. 21), 
I956, p. I6-I7) Appl. author: 
Jule R. Von Sternberg. © Show- 
House, a copartnership composed of 
Jule R. Von Sternberg & Charles H. 
Albin; 20Mar^6; KK1158lvB. 
Show-House to better your home 

living. Split-level, seven rooms, 
two baths, 2-car garage. Home 
products. (In The Saturday eve- 
ning post, Oct. 8, 1955, p. 78-79) 
Appl. author: Jule R. Von Stern- 
berg. © Show-House, a copartner- 
ship composed of Jule R. Von 
Sternberg % Charles H. Albin; 
80ct55; KKH3669. 
Show-House to better your home 
living invites you to read about 
a home designed for every American 
princess. No. 17. Home products. 
(In The Saturday evening post, 
Apr. 21, 1956, p. 130-13D Appl. 
author: Jule R. Von Sternberg. 
© Show-House, a copartnership, 
composed of Jule R. Von Sternberg 
& Charles H. Albin; l8Apr56; 
KK117717. 
SHULMAN, MAX. © 

On campus, with Max Shulman. Ad- 
ventures in social science, no. 2. 
Philip Morris cigarettes. (In 
Yale University dally news, Dec. 2, 
!955i P«9) Appl. author: Biow- 
Belrn-Tolgo, Inc. © 2Dec55; 
KK112085. 
On campus, with Max Shulman. Ad- 
ventures in social science; no. 3. 
Philip Morris cigarettes. (In 
The Daily Pr incetonian, Mar. 16, 
1956, p.lj.) Appl. author: The 
Blow Co. © l6Mar56; KKII52I4.I. 
On campus, with Max Shulman. Famous 
law cases: no.l. Gransmire vs. 
Middle Atlantic Bus and Dray Co. 
Philip Morris cigarettes. (In 
Columbia daily spectator, Feb. 10, 
1-956, P. 5) Appl. author: Blow 
Co. © 10Feb56; KKH5I3O. 
On campus, with Max Shulman. How to 
be a BWOC. Philip Morri3 ciga- 
rettes. (In The New Hampshire, 
University of N. H., Dec. 1, 1955. 
p. 3) Appl. author: Biow-Beirn- 
Tolgo, Inc. © lDec55; KKII3693. 
On campus, with Max Shulman. How 
to be a thumping big success on 
campus. Philip Morris cigarettes. 
(In The Minnesota daily, Mar. 7, 
1956, P. 7) Appl. author: The 
Blow Co. © 7Mar56; KK11513L 



On campus, with Max Shulman. Hus- 
bands, anyone? Philip Morris 
cigarettes. (In The New Hamp- 
shire, Feb. 23, 1956, p. 3) Appl. 
author: The Blow Co. © 23Feb56; 
KK115128. 

On campus, with Max Shulman. Money 
isn't everything. Philip Morris 
cigarettes. (In Spectrum, Uni- 
versity of Buffalo, Mar. 23, I956, 
p.l|) Appl. author: The Blow Co. 
© 23Mar56; KKII5957. 

On campus, with Max Shulman. oh, 
for the life of a newspaperman. 
Philip Morris cigarettes. (In 
New Mexico lobo, university of 
New Mexico, Jan. 12, 1956, p.lj.) 
Appl. author; Blow-Be irn-Toigo, 
Inc. © 12Jan56; KK113691}.. 

On campus, with Max Shulman. Phi 
Beta Kappa, I love you. Philip 
Morris cigarettes. (In New York 
University, heights daily news, 
Apr. 13, I956, p. 3) Appl. au- 
thor: The Biow Co. © 13Apr56; 
KK115955. 

On campus, with Max Shulman. 
Schultz Is a many splendored 
thing. Philip Morris cigarettes. 
(In Daily spectator, Columbia 
University, Nov. 21, 1955, p. 2) 
Appl. author: Biow-Beirn-Toigo, 
Inc. ©21Nov55; KKII308I*. 

On campus, with Max Shulman. The 
care and feeding of room-mates. 
Philip Morris cigarettes. (In 
Columbia daily spectator, Feb. 17, 
1956, p. 5) Appl. author: The 
Biow Co. © 17Feb56; KKH5129. 

On campus, with Max Shulman. The 
gift horse. Philip Morris ciga- 
rettes. (In The Daily Princetoni- 
an, Dec. 6, 1955, p. 5) Appl. au- 
thor; Biow Co. © 6Dec55; KKII52I4.2. 

On campus, with Max Shulman. The 
grim and grisly adventures of 
Norbert Sigafoos, American. 
Philip Morris cigarettes. (In 
The New Hanpshire, Mar. 8, I956, 
p. 3) Appl. author: The Biow Co. 
© 8Mar56; KKH5I27. 

On campus, with Max Shulman. The 
many loves of Thorwald Dockstader. 
Philip Morris cigarettes. (In 
Columbia dally spectator, Apr. 10, 
1956, p. 2) Appl. author: The 
Biow Co. © 10Apr56; KKH5956. 

On campus, with Max Shulman. The 
true and tragical tale of Happy 
Jack Sigafoos. Philip Morris 
cigarettes. (In Yale University 
dally news, Nov. 18, 1955, P-15) 
Appl. author: Blow-Belrn-Toigo, 
Inc. © l8Nov55; KKH3O86. 

On campus, with Max Shulman. Vive 
le popcorn. Philip Morris ciga- 
rettes. (In The New Hampshire, 
University of N. H., Jan. 12, 1956, 
p. 3) Appl. author: Biow-Beirn- 
Toigo, Inc. © 12Jan56; KKH3695. 

SHURON OPTICAL CO., INC. © 

Stop, look and see. Good vision is 
a must ... Aopl. author: Moser k 
Cotins, Inc. © 12May56; KKH6983. 

SILENT WATCHMAN CORP. © 

The Silent Watchman gives you that 
certain feeling, that profitable 
feeling. Time recording locks. 
Folder. © l8May56; KK117697. 

SIMMONS CO. © 

Beautyrest, the sleepers' choice. 
Mattresses. (In Life, Apr. 30, 
1956, p. 122-123) Appl. author: 
Young & Rubicam, Inc. g> 26Apr56; 
KKH6U53. 
Brand-new Beautyrest, with F. A. C, 
offers healthier rest than ever. 
Mattresses. (In Honolulu star- 



bulletin, Feb. 7, I956, p. 12) 
Appl. author: Young & Rubicam, 
Inc. © 7Feb56; KKIU4.868. 

Get firmness plus comfort, Extra- 
Firm model Beautyrest. Mattress- 
es. (In Honolulu star-bulletin, 
Nov. 25, 1955, p.lU) Appl. au- 
thor: Young & Rubicam, Inc. 
©25Nov55; KK113220. 

He weighs 205, 9ne weighs IO9, each 
gets separate comfort, separate 
rest on Beautyrest. Mattresses. 
(In The Saturday evening post, 
June 2, 1956, p.7l;-75) Appl. au- 
thor: Young & ^ubicam, Inc. 
© 30May56; KK1173U9* 

He weighs 210, she weighs 102, both 
get private, undisturbed rest on 
Beautyrest. Mattresses. (In 
Living for young homemakers, Apr. 
1956, p. 62-63) Appl. author: 
Young & Rubicam, Inc. © 20Mar56; 
KK115750. 

He weighs 210, she weighs 106, but 
their Beautyrest gives separate, 
private comfort to both. Mat- 
tresses. (In The Saturday evening 
post. May 19, I956, p.128-129) 
Appl. author: Young & Rubicam, 
Inc. © l6May56; KK117350. 

How to make 1 customer pay off like 
8. Beautyrest mattresses. (In 
National furniture review, Apr. 
I956, p. 28-29) Appl. author: 
Young & Rubicam, Inc. © lApr56; 
KK11614-59. 

How to sleep together In separate 
comfort. Beautyrest mattresses. 
(In Reader's digest, May 1956, 
p. 207) Appl. author: Young 4 
Rubicam, Inc. © 25Apr56; 
KKII6I+56. 

If your salesmen only knew this 
about women. Beautyrest mat- 
tresses. (In National furniture 
review, Mar. I956, p.30-31) 
Appl. author: Young & Rubicam, 
Inc. © lMar56; KKII57I4.7. 

It pays to aim for the net. Beauty- 
rest mattresses. (In Retailing 
dally, Apr. 10, I956, p.lU) Appl. 
author: Young & Rubicam, Inc. 
© 10Apr56; KKH6U58. 

It takes a big net to do a big Job. 
Beautyrest mattresses. (In Re- 
tailing daily, May 8, I956, p. 21) 
Appl. author: Young & Rubicam, 
Inc. © 8May56; KKII73I4.8. 

Keep an eye on the net. Beautyrest 
mattresses. (In Retailing daily. 
Mar. 20, 1956, p. 18) Appl. au- 
thor: Young & Rubicam, Inc. 
©20Mar56; KKH57I4.8. 

Lower seating height, luxury seat- 
ing comfort, yours In a Hlde-A- 
Bed sofa. (In Home modernizing, 
7th ed., Mar. I956, p. 89) Appl. 
author: Young & Rubicam, Inc. 
© 15Mar56; KKH575I. 

Mattress shoppers, please lie down 
on Beautyrest. (In The Denver 
post, Apr. 15, 1956, p.6AAA) 
Appl. author; Young & Rubicam, 
Inc. © l5Apr56; 100.16*4.60. 

New, improved Beautyrest gives 
single-bed comfort in a double 
bed. Mattresses. (In Honolulu 
star-bulletin, Mar. 30, I956, 
p. 1)4) Appl. author: Young & 
Rubicam, Inc. © 30Mar56; KK1161+52. 

The night watchman who's on duty all 
day. Beautyrest mattresses. (In 
Time, Apr. 9, I956, p. 22) Appl. 
author: Young & Rubicam, Inc. 
© 5Apr56; KK116I+55. 

Now, Beautyrest is better than ever. 
Mattresses. (In Honolulu star- 



1956 



CURRENT REGISTRATIONS 



89 



bulletin, Dec. 23, 1955, p. 17) 
Appl. author: Young & Rublcam, 
Inc. ©23Dec55; KKIII4.O37. 
Now, Simmons makes the best mattress 
even better, brand-new Beautyrest 
with P. A. C. (In Honolulu star- 
bulletin, Oct. 5, 1955, p. 26) 
Appl. author: Young & Rubicam, 
Inc. © 50ct55; KK115102. 

Only 2/ a night for Beautyrest com- 
fort. Mattresses. (In Honolulu 
star bulletin, May I4., I956, p.lj.) 
Appl. author: Young & Rubicam, 
Inc. ©ljMay56; KK117352. 

She weighs 101, he weighs 215, yet 
both enjoy single-bed comfort on 
Beautyrest. Mattresses. (In 
Living for young homemakers, May 
1956, p. 50-51) Appl. author: 
Young & Rubicam, Inc. © 20Apr56; 
KKII6I4.57. 

Simmons announces: Now, a choice of 
firmness with new Extra-Firm Deep- 
sleep. Mattresses. (In Honolulu 
star-bulletin, Dec. 9, 1955, p.l8) 
Appl. author: Young & Rubicam, 
Inc. © 9Dec55; KK113219. 

Simmons National 86, special anni- 
versary mattress. (In Life, 
Feb. 13, 1956, p. 87) Appl. au- 
thor: Young & Rubicam, Inc. 
© 9Feb56; KKlli|867. 

Simmons, world's largest bedding 
manufacturer, gives you more in a 
mattress and at a mainland price. 
Slumber King. (In Honolulu star- 
bulletin, May 17, 1955, p.19) 
Appl. author: Young & Rubicam, 
Inc. © l7 M ay55; KKlllj.038. 

3 ways to get an extra room at a 
price you can afford. Hide-A-Bed 
sofa, Simmons lounge & studio 
divan. (In The Saturday evening 
post, Mar. 17, 1956, p. 8-9) 
Appl. author: Young & rt ubicam, 
Inc. © ll(Mar56; KKH5752. 

210-lb. husband and 102-lb. wife 
sleep together in separate com- 
fort on Beautyrest. Mattresses. 
(In The Denver post, May 13, I956, 
p.3AA) Appl. author: Young & 
Rubicam, Inc. © 13May56; KK117314.6. 

210-lb. husband and 102-lb. wife ... 
Why Beautyrest is the sleeper's 
choice in Denver. Mattresses. 
(In The Denver post, Apr. 29, I956, 
p.21A) Appl. author: Young & Ru- 
bicam, Inc. ©29Apr56; KK1173>4.7« 

219-pound husband and 98 -pound wife 
sleep together in separate com- 
fort on Beautyrest. Mattresses. 
(In Living for young homemakers, 
Mar. 1956, p. 18-19) Appl. au- 
thor: Young & Rubicam, Inc. 
© 20Feb56; KKIII4.866. 

Two outstanding values for brides in 
1956: 1. Hide-A-Bed sofa; 2. 
Beautyrest mattress. (In Modern 
bride, Jan. 1956, p.l4.8-i(.9) Appl. 
author; Young & Rubicam, Inc. 
© 8jan56; KKlll(.036. 

When you get right down to it, it's 
the net that counts. Beautyrest 
mattresses. (In Retailing daily, 
Feb. 28, 1956, p. 18) Appl. au- 
thor: Young & Rubicam, Inc. 
© 28Feb56; KKII57I+9. 

Wby settle for half when Beautyrest 
gives you firmness plus comfort. 
Mattresses. (In Living for young 
homemakers, Feb. 1955, P. 22-23) 
Appl. author: Young & Rubicam, 
Inc. ©20Jan55; KKII5753. 

You sit lower In the lap of luxury 
on a Hide-A-Eed sofa. (In Life, 
May 21, 1956, p. 52) Appl. au- 
thor: Young & Rubicam, Inc. 
© 17May56; KKH735I. 



You sit lower, more comfortably, on 
a Hide-A-Bed sofa. (In Life, 
Apr. 16, 1956, p. 110) Appl. au- 
thor: Young & Rubicam, Inc. 
© 12Apr56; KKH6I4.5I4.. 

SIMMONS GUN SPECIALTIES. © 

Simmons 195& gun catalog. No. ^-56. 
I4.9 p. Appl. author: Ernest P. 
Simmons, Sr. © 21Apr56; KKH7OO5. 

SIMON & SCHUSTER, INC. © 

From Rodgers and Hammerstein's 
Oklahoma, The Surrey with the 
fringe on top. R2l|ij.. Golden 
record. Envelope. Designed by: 
Sandpiper Press. © 30Dec55; 
KKII36I4.2. 

Get well, a Little Golden record 
greeting. R276. Designed by 
Sandpiper Press. Envelope. 
© 3Apr56; KK115550. 

Happy birthday, a Little Golden 
record greeting. R285. Designed 
by Sandpiper Press. Envelope. 
© 3Apr56; KKH5551. 

My heart goes piddily, patter, pat- 
ter and The Yellow rose of Texas. 
Designed by: The Sandpiper Press. 
Golden record R2li2. Envelope. 
© 15Nov55; KKII36O7. 

SIMONIZ CO. © 

New waxy-rich polish adds wings to 
your work, heals scratches as it 
shines. HILite, furniture polish. 
(In Family circle, V.I4.5, no.l, 
p. 56) © 15Mar5l^; KKH3336. 

Weep for poor Willie, who thinks 
he's done fine ... but look at 
Joe Robust. Simoniz Bodygard, new 
liquid car wax. (In Life, v. 36, 
no. 15, p. 13) © 9Apr5lj.; KKH3337. 

Win a I955 Holiday Ninety-Eight 
Oldsmobile and $1,000 cash for a 
vacation trip. Automobile polish 
& cleaner. (In Life, June 20, 
1955, P.125) ©20Jun55; 
KKH6977. 

SIMPLEX PRINT. CO. © 

Your monthly Zodi horoscope. 

National Boulevard Bank. Folder. 
Jan. 1956. © 21Dec55; KK113061).. 
Feb. 1956. © 21Jan56 (in notice: 

1955); KK113683. 
Mar. 1956. © 29Feb56 (in notice- 
1955); KK134771. 

Apr. I956. © 23Mar56 (in notice: 
I955); KKH5227. 

SINGER MANUFACTURING CO. © 

Singer 128K. Forme 20860 French 
(IJ.56) Family sewing machine & 
machine parts. Sheet. 
© 12Jun56; KKII7IJ.50. 
Singer 212Wllj.O, two-needle, lock- 
stitch machine, with semi-auto- 
matic lubrication. Form IO2I4MT 
(955 rev.) Sewing machines. 
Folder. © 15Sep55; KKH589I1. 

SKAGGS DRUG CENTER, INC. © 

Mr. Gerald Kinsman, our store man- 
ager 30 far, has got them. Bone 
head blues. (In The Salt Lake 
tribune, Jan. 12, 1956, p. 9) 
Appl. author; Bill A. Skaggs. 
© 12jan56; KK113565. 

SLEEPY HOLLOW PILLOW CO. © 

T^ try this on their necks. Folder. 
Appl. author: Saas & Sogard, Inc. 
© 26Jan56; KKHI4.H7. 

SLENCIL CO. © 

Now, to send sales soaring, the gift 
Slencil. The only write-in-book- 
mark pencil. Bulletin no.950B. 
Folder. Appl. author: Carl 
Chester Harris. © 28May56; 
KK117568. 



SL0ANE, W. & J. © 

Bright scoop of color. Modern 
chairs. (In New York herald 
tribune, Mar. I4., I956, P.J4.2) 
©UMar56; KK114701. 

SMITH (A. 0.) CORP. 

From A. 0. Smith, all new C-Omanual, 
carbon dioxide hand gun welding. 
Bulletin no.MW-181).. Folder. 
Appl. author: Peter Murphy. 
©A. 0. Smith Corp., Welding Prod- 
ucts Div.; 7May56; KKll6!|3l ( .. 

How A. 0. Smith welding machines pay 
off at the arc. Bulletin no.MW- 
185. Folder. Appl. author; 
Peter Murphy. © A. 0. Smith "Corp., 
Welding Products Div.; 7Mav56: 
KKH6I4.32. 

Time and again beef feeders have 
told us ... High-moisture corn 
processed through a Harvestore can 
boost profits by 6.2^ per lb. of 
gain. Bulletin no.MHIOl. Fold- 
er. Appl. author: Len Owen. 
© A. 0. Smith Corp., Harvestore 
Division; 28jun56; KK117708. 

SMITH, WILLIAM R. © 

Clear-Vu, glass cleaner. One pint. 
Label. © 10Feb56; KKlll^l^. 

SMITH & LOVELESS, INC. © 

Hundred of installations ... Smith 
& Loveless factory-built pumping 
station. Sewage pumps. Sheet. 
Appl. author: B. Alden Smith. 
© 22Feb56; KKIII4.93I4.. 

SNYDER, LINUS S. d.b.a. SNYDER MANU- 
FACTURING CO. SEE Snyder Manufac- 
turing Co. 

SNYDER MANUFACTURING CO. 

The Snyder tune -up hoist Is the 
answer to your problem. Folder. 
© Linus S. Snyder d.b.a. Snyder 
Manufacturing Co.; 20Dec55; 
KKIII4.O3I. 

S0HI0. 

Boron is better for your engine. 
Gasoline. Appl. author: Richard 
E. Fry. © Standard Oil Co. of 
Ohio d.b.a. Sohio; 17Jan56; 
KKH3398. 
Boron keeps your engine powerful 
longer. Gasoline. (In Cleveland 
plain dealer, Mar. 19, 1956, p. 12) 
Appl. author; Richard E. Fry. 
© Standard Oil Co. of Ohio d.b.a. 
Sohio; 19Mar56; KK115206. 
Your new car's a powerhouse, keep 
it that way with Boron. Gasoline. 
(In Cleveland news, Mar. 6, 1956, 
p. 10) Appl. author: Richard E. 
Fry. © Standard 011 Co. of Ohio 
d.b.a. Sohio; l6Mar56; KKIII4.756. 

SOLAR CHEMICAL CO. 

Aqua-Seal fabric spray. Weight 12 
oz. net. Label. © Solar Chemi- 
cal Co., William L. Ashby, sole 
owner; 23Nov55; KK115105. 

E-Z Oiler. Lubricating oil can. 
Label. ©Solar Chemical Co., 
William L. Ashby, sole owner; 
21Jan56; KK11381jl|.. 

Safe-Gard, fire extinguisher; non- 
toxic, llj. oz. net. Label. 
©Solar Chemical Co., William L. 
Ashby, sole owner; 21Jan56; 
KK1138U3. 

SOLVIT CHEMICAL CO. © 

Stop rats and insects with Solvit 
bonded pest control service. 
Sheet. Appl. author: Lewis B. 
Kelly. © 3Mar55; KKH5IO8. 



90 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SOUTH BEND LATHE WORKS. © 

10" South Bend precision lathes. 
Circular 5SI7. Sheet. © 6Jan56 
(in notice: 1955 ); KKH3I4.O8. 
When it comes to turning, South 
Bend lathes are tops. Bulletin 
5521. Mail folder. © 3Jan56 
(in notice: 1955); KKII3I1.O9. 

SOUTHERN YELLOW PINE. © 

Southern Yellow Pine brings the face 
of beauty - brings the quality of 
durability - brings the benefit of 
sound investment. Lumber. (In 
The Dallas morning news, May 13, 
1956, pt.7, p. 8) Appl. author: 
Erie Racey & Associates. 
© 13May56; KK116680. 
What the Southern Pine Inspection 
Bureau grade marks mean to you. 
Lumber. (In The Dallas morning 
news, Jan. 15, I956, pt.9, p. 2) 
Appl. author: Erie Racey & Asso- 
ciates. © 15Jan56; KKII3576. 
Your customers know a good thing 
when they see it. Lumber. (In 
The Gulf Coast lumberman, June 1, 
1956, p.lj-1) Appl. author: Erie 
Racey & Associates. © Uun56; 
KK117221. 

SPACE-SCOPE DIVISION, ATCO ENGINEERING 
SERVICE. SEE Atco Engineering Ser- 
vice. 

SPANJER BROS., INC. © 

Leaders in letters since 1895 ••• 
Letters - metal - wood. Sign 
letters. Folder. © 3Jan56; 
KK113125. 

Plastic letters, by Spanjer. Ad- 
vance notice and price list. 
Folder. © 15Nov55; KKII30U5. 

SPECIALTY ADVERTISING SERVICE, INC. © 
Spaulding, flavor fresh, Table Queen, 
market check list. Bread. Pad. 
Appl. author: Robert L. Well. 
© Specialty Advertising Service, 
Inc.; 8Mar56; KK117551j.. 
Spaulding Table Queen toy truck. 
Bread. Card. Appl. author: 
Robert L. Weil. © Specialty Ad- 
vertising Service, Inc.; 29Feb56; 
KK117555. 
Trailblazers of America; North Amer- 
ican. Series of 9 . Shredded 
Wheat cereal. Cards. Appl. au- 
thor: Robert L. Weil. © 15Kay56: 
KK117132. 3J 

Vote for Tip-Top with that new good 
taste. Bread. Flip pin. Appl. 
author: Robert L. Well. © Speci- 
alty Advertising Service, Inc.; 
6jun56; KKL17553. 

SPEEDI-BURN PRODUCTS CO. 

Speedi-Burn flame cut-off machine. 
Folder. © George V. Duffy d.b.a. 
Speedi-Burn Products Co.; 10Jan56; 
KK115381. 

SPERRY CANDY CO. © 

Mint glow. Net wt. 1 1/8 oz. 
Label. © 2Jan56; KKH5885. 

SPOKEN ARTS, INC. © 

Arthur Miller reading from The 
Crucible; Death of a salesman. 
Distinguished playwright series. 
701;. Record envelope. Label. 
© 23May56; KKII769O. 

SPRAY 0' CLEAN CO. © 

Golden Lady, super spot remover. 

Pint. Label. Appl. author: 

Frederic DuBois Wright. 

© 10Feb56; KKll) + 728. 
Silver Lady, car wash and polish. 

1 quart. Label. Appl. author: 

Frederic DuBois Wright. 

© 10Feb56; KKlll|727. 



Spray 0' Clean Blue Lady upholstery 
& rug cleaner. 1 quart. Label. 
Appl. author: Frederic DuBois 
Wright. © 9Jan56 (in notice: 
1955); KKll6i*88. 

SPRING AIR CO. © 

Spring Air mattresses. Spring Air 
introduces the soundest sleep idea 
in history, the Health Center mat- 
tress. (In Better homes & gardens, 
Mar. I95I4.) © 26Feb5l4.; KKH6502. 

SQUIRT CO. © 

More bottlers switch to Squirt. 
Non-alcoholic beverages. (In The 
American bottler, Nov. 1955, 
p. 135) © 5N0V55; KKH3659. 

Spirited promotions sells Squirt. 
Non-alcoholic beverages. (In The 
American bottler, Dec. 1955, P«63) 
© 10Dec55; KKH366O. 

STABER (E. P.) & CO., INC. © 

Glisten, auto gloss coat protection. 
Net contents 1 U. S. pint. Label. 
Appl. author: Paul E. Staley. 
© Blar56; KKH5916. 

STACY- ADAMS CO. © 

You ought to be in our shoes. 

Stacy-Adams, men's shoes of dis- 
tinction, (m Ebony, Apr. 1956. 
P. 7) © 10Mar56; KK115117. 

STANDARD BRANDS, INC. © 

Instant Tender Leaf brand tea. 1 oz. 
net wt. Label. ©19Apr56; 
KK116908. 

STANDARD LAUNDRY. © 

Free, one week's laundry, If you 
have your baby in March. (In 
Jersey journal, Jersey City, 
Feb. 21, 1956, p. 23) Appl. au- 
thor: David Straus, III. 
S>21Feb56; KKH5278. 

STANDARD OIL CO. © 

Cash in on the trend to outdoor 
living with Standard charcoal 
starter; hickory scented. Sheet. 
Appl. author: Lloyd M. Rosenow, 
Inc. © lDec55; KKH3I9I4.. 
Now, with new, faster-acting, kill- 
ing ingredients, Standard Aerosol 
Insect killer in the Giant-Pak. 
Sheet. Appl. author: Lloyd M. 
Rosenow, Inc. © lDec55; KKH3I93. 

Preferred customer plan. Rural 
route 339 program. Advertising. 
Label. Appl. author: Lloyd M. 
Rosenow, Inc. © 2Dec55; KKH3OI5. 

Quality insect spray In the low 
priced field, Stano-Kil. Sheet. 
Appl. author: Lloyd M. Rosenow, 
Inc. © lDec55; KKH3196. 

To banish offensive odors instantly, 
Standard air deodorant. Sheet. 
Appl. author: Lloyd M. Rosenow, 
Inc. © lDec55; KKH3I95. 

STANLEY BUILDING SPECIALTIES CO. © 
Low in cost ... Stanley aluminum 
horizontal sliding windows. Fold- 
er. © 6Jun56; KK1172U3. 
Stanley aluminum awning windows. 
Folder. © 10May56; KKH665I. 
Stanley jalousies, the window of 
tomorrow, delivered today. Fold- 
er. © 10May56; KKH6652. 

STANLEY HOME PRODUCTS, INC. © 

For an enjoyable break In your day's 
routine, shop at a Stanley hostess 
party. Stanhome. (In Good house- 
keeping, Feb. I956, p. 136) 
S) 20Jan56; KK11U299. 
Stanley steps up its powerful 
national advertising for I956. 
Stanhome. Polder. © l6Feb5o; 
KKIII4.3OO. 



Work-saving products for your home, 
good grooming aids for your family, 
fine toilette articles for your- 
self. Stanhome. (In Ladies' home 
journal, May I956, p. 126-127) 
© 26Apr56; KK116860. 

STARBOUND. 

Fashion fabrics for the year 'round, 
new. N0.71I1.. Sheet. © Vincent 
Scari t.a. Starbound; 5May56; 
KKH6I4.I8. 

STARLINE, INC. © 

Like a hired man with six arms. 
Starline electric labor savers: 
silo unloader, cattle feeder, 
barn cleaner. (In The Prairie 
farmer, Feb. 1;, I956, p. 38) 
Appl. author: Eugene Carr. 
© 2Feb56; KKHU979. 

STATE NATIONAL BANK OF EL PASO. © 
Captain French's newspaper. No. 2. 
(In The El Paso times, Jan. 29, 
1956, p.ll-A) Appl. author: 
Warren T. Mlthoff. © 28Jan56; 
KK113759. 
The Cardiff giant visits El Paso. 
No.lJ+. (In The El Paso times, 
Apr. 23, 1956, p. 2) Appl. au- 
thor: Warren T. Mlthoff. 
© 22Apr56; KKH6517. 

El Paso was too tough for Wyatt 
Earp. No. 8. (In The El Paso 
times, Mar. 12, I956, p. 18) Appl. 
author: Warren T. Mlthoff. 
© llMar56; KKH5680. 

El Paso's first 'dobe school. No. 
10. (In The El Paso times, 
Mar. 26, I956, p. 18) Appl. au- 
thor: Warren T. Mlthoff. 
© 25Mar56; KKH5678. 

Final link in the railroad chain. 
No. 17. (In The El Paso times, 
May 3J+, I956, p. 5) Appl. author: 
Warren T. Mlthoff. © 13May56; 
KKH725I. 

From Santa Fe freighter to banker. 
No. 5. (In El Paso herald-post, 
Feb. 20, 1956, p. 31) Appl. au- 
thor: Warren T. Mlthoff. 
© 20Feb56; KKlll+628. 

Going to hunt McGlnty. N0.I5. 
(In The El Paso times, Apr. 30, 
1956, P. 25) Appl. author: Warren 
T. Mlthoff. © 29Apr56; KKII6518. 

Here comes the Butterfield stage. 
(In The El Paso times, Jan. 22, 
1956, P.9-A) Appl. author: 
Warren T. Mlthoff. © 21Jan56; 
KK113760. 

Honest John and the baseball fever. 
No. 11. (In The El Paso times, 
Apr. 2, 1956, p. 11) Appl. au- 
thor: Warren T. Mlthoff. 
© lApr56; KKH6516. 

The little watch tower. No. 7. (In 
The El Paso herald-post, Mar. 5, 
1956, P. 17) Appl. author: Warren 
T. Mlthoff. © 5Mar56; KKH568I. 

No bathing in the drinking water. 
No.lt. (In The Ei Paso times, 
Feb. 12, I956, p.2-D) Appl. au- 
thor: Warren T. Mlthoff. 
© HFeb56; KKIII4.629. 

The Sentinel of El Paso. No. 3. 
(In The El Paso times, Feb. 5, 
1956, p.9-A) Appl. author: 
Warren T. Mlthoff. © l|Feb56; 
KKlll+626. 

Smlttle's tough on train robbers. 
No. 13. (In The El Paso times, 
Apr. 16, 1956, p. 2) Appl. au- 
thor: Warren T. Mlthoff. 
© 15Apr56; KKH6519. 

Split off from Texas? Never. (In 
El Paso herald-post, May 28, 1956, 
p. 32) Appl. author: Warren T. 
Mlthoff. ©28May56; KKII7252. 



1956 



CURRENT REGISTRATIONS 



91 



When every fire meant a horse race. 
No. 9. (In The El Paso times, 
Mar. 19, 1956, p. 15) Appl. au- 
thor: Warren T. Mithoff. 
© l8Mar56; KKII5679. 

When the courthouse moved to El 
Paso. No. 12. (In Hie El Paso 
times, Apr. 9, I956, p. 7) Appl. 
author: Warren T. Mithoff. 
© 8Apr56; KK116520. 

When we drank from the Rio Grande. 
No. 6. (In The El Paso times, 
Feb. 27, I956, p. 5) Appl. au- 
thor: Warren T. Mithoff. 
© 26Feb56; KKlllt627. 

STEELE, E. d.b.a. TOOLS BY WABBIT. 
SEE Tools by Wabbit. 

STEIR, M. 

Superior's new model 67O-A Super- 
Meter. Electronic testing ap- 
paratus. (In Popular electronics, 
May 1956, p.k of cover) ©Max 
Steir; 19Apr56; KKII6337. 

STEPHEN F. WHITMAN & SON, INC. SEE 
Whitman (Stephen F. ) & Son, Inc. 

STEPHENS (W. E.) MANUFACTURING CO., 
INC. © 

Play clothes; washable, colorfast, 
pre-shrunk, fashion waisted. La- 
bel. ©3Mar56; KKIII4.758. 

STERLING MODELS. 

Chris Craft 21' Cobra. Kit B-16. 
Plastic boats. Folder. Appl. 
author: Edward Manulkin. © Ster- 
ling Models, a partnership com- 
posed of Edward Manulkin & Peter 
Timchal; l8May56; KKH6726. 

Sterling Models, Chris Craft 21' 
Cobra, plastic boat kit. Kit 
Bl6-2§8. Label. Appl. author: 
S. Calhoun Smith. © Sterling 
Models, a partnership composed of 
Edward Manulkin & Peter Timchal; 
l8May56; KKH6727. 

STEVENS, JEFF. © 

The new, wonder glue, Igloo. l\. oz. 
Label. © 19Mar56; KK115812. 

STOHLMAN, AL. 

Doodle page of the month. SEE 
Craftool Co. Pages 11-12, 
series 6. 

STONE, NATALIE G. , MELVIN J. GORDON 
& S. Z. GORDON composing the firm 
MANCHESTER HOSIERY MILLS. SEE 
Manchester Hosiery Mills. 

STOW MANUFACTURING CO. © 

How can I cut costs of putting in 
concrete floors? Get a Stow roto- 
trowel. Bulletin 565. Flexible 
shafting. Folder. Appl. author: 
Clarence F. Hotchklss. © !Mar56; 
KK117303. 
Of course, if you're pouring soup, 
you won't need a Stow vibrator. 
Bulletin 566. Flexible shafting. 
Folder. Appl. author: Clarence 
F. Hotchkiss. © lMar56; KKII730L1.. 

Stow dead-man control stops the 
trowel, not the engine. Bulletin 
563. Flexible shafting. Folder. 
Appl. author: Clarence F. Hotch- 
kiss. © lMar56; KKII7513. 

The trowel that got away. Bulletin 
562. Flexible shafting. Folder. 
Appl. author: Clarence F. Hotch- 
kiss. © lMar56; KK117512. 

Why only a wiggle when you need a 
wallop? Bulletin 561. Flexible 
shafting. Folder. Appl. author: 
Clarence F. Hotchkiss. © lMar56; 
KK117511. 



You say you saved I4.O/ a cubic yard 
of concrete? Sure, with a Stow 
vibrating screed. Bulletin 5 6I4-. 
Flexible shafting. Polder. Appl. 
author: Clarence F. Hotchkiss. 
© lMar56; KKH751I;. 

STRANSKY, LEO G. d.b.a. NORTHWEST 

ELECTRIC CO. SEE Northwest Electric 
Co. 

STRAUB MANUFACTURING CO., INC. © 

Kue-Ken Gyracone crushers. Crushing 
without rubbing. (Kue-Ken Simplex 
crushers) Bulletin 60l|.. 11 p. 
Appl. author: Don Kueneman. 
© I9JUIU8; KKH6295. 

Kue-Ken gyratory crushers. Crushing 
without rubbing. Bulletin 606. 
11 p. Appl. author; Don Kuene- 
man. © 20Jul55; KK116296. 

Kue-Ken Simplex crushers. (Kue-Ken 
Gyracone crushers) Bulletin 605. 
11 p. Appl. author: John R. 
Kueneman. © lDecl^; KK116620. 

Make this simple test. This crush- 
ing principle has changed opinions 
about Jaw crushers. Bulletin no. 
1+7. Mail folder. Appl. author: 
Don Kueneman. © lMar51; KK116621. 

STRICKLAND, FRANK E. 

15 ' outboard . . . SEE Douglas Fir 

Plywood Assn. 
131-9'' punt ... SEE Douglas Fir 

Plywood Assn. 

STRIETMANN BISCUIT CO., a division 
of UNITED BISCUIT CO. OF AMERICA. 
SEE United Biscuit Co. of America, 

STROHMEYER & ARPE CO. © 

Everyone's buzzing about the record- 
breaking Norse Prince success. 
Norway sardines. Folder. 
© 26Apr56 (in notice: 1955); 
KKH6675. 

STROUD, JOHN E. C, WILLIAM L. ASHBY 
& C. KENNETH JOHNES forming the 
partnership LUBRICATION ENGINEERING 
CO. SEE Lubrication Engineering Co. 

STRUT-A-WAY PRODUCTS CO. 

Turkey Struts ... Ready to eat, 
delicious turkeymeats products. 
Label. Appl. author: Cameron 
Fraser. © Alfred J. LaCoste, 
Clarence P. Buckingham & Cameron 
Fraser d.b.a. Strut-A-Way Prod- 
ucts Co.; l6Nov55; KK115930. 

SUMMIT HALL TURF FARM. © 

First and foremost producer of Meyer 
Z-52 Zoysia, offers pure, parent 
stock of the carefree grass de- 
veloped by U.S.D.A. research. (In 
Horticulture, Mar. 1956, p.169) 
© Summit Hall Turf Farm, Inc.; 
25Feb56; KKll51|17. 
The home of Meyer Z-52 Zoysia, the 
plug-In grass. Folder. 
© 3Mar56; KKH5I4.I8. 

SUNBEAM CORP. © 

Electric coffee maker. 56-258. 
D-6123. Photo. Appl. author: 
J. Delbert Long. © 25Jan56; 
KKlll|.81j.3 • 
Famous Sunbeam automatic frypan with 
controlled heat. (In The Saturday- 
evening post, Oct. 15, 1955. P«90) 
Appl. author: Albert E. Widdifield. 
© 110ct55; KK113970. 
New Sunbeam sales leader, fall and 
holiday special, Sunbeam economy 
Drillmaster kit. (In Electrical 
merchandising, Oct. 1955, p. 227) 
Appl. author: Albert E. Widdi- 
field. © 10ct55; KK1139°1|' 



Now, the sensational new Sunbeam 
automatic Mixmaster with the ex- 
clusive bowl-fit beaters and bowl- 
speed control. (In The Saturday 
evening post, Oct. 15, 1955, P-9D 
Appl. author: Albert E. Widdifield. 
© 110ct55; KKH3969. 

Sensational new Lady Sunbeam with 
the exclusive micro-twin head. 
Lady's shaver. (In Photoplay, 
Nov. 1955, P.2I4.) Appl. author: 
Albert E. Widdifield. © 70ct55; 
KKII397I. 

Sunbeam Shavemaster shaves circles 
around all other shavers because 
you can shave with a circular 
motion. (In The Saturday evening 
post, Oct. 8, 1955, P.I48) Appl. 
author: Albert E. Widdifield. 
© L|.Oct55; KKH3972. 

Sunbeam, the best electric appli- 
ances made. Mixmaster & Mixmaster 
Junior, controlled heat frypan, 
steam or dry iron. (In Forecast 
for home economists, Sept. 1955> 
p. 3 of cover) Appl. author: 
Albert E. Widdifield. © 17Aug55; 
KK113968. 

Sunbeam, the best electric appli- 
ances made, electric tools. The 
faster-drilling, more powerful and 
efficient portable drill, Drill- 
master. (In The Saturday evening 
post, Oct. 22, 1955, P. 103) Appl. 
author: Albert E. Widdifield. 
© I80ct55; KK113966. 

Why more women prefer the original 
and genuine Sunbeam automatic 
frypan. (In Woman's home com- 
panion, Nov. 1955, p. 109) Appl. 
author: Albert E. Widdifield. 
© 200ct55; KKH3967. 

Your assurance of a perfect cup of 
coffee every time. Sunbeam auto- 
matic Coffeemaster. [Santa Glaus 
pouring coffee] (In The Saturday 
evening post, Nov. 19, 1955, p. 127) 
Appl. author: Albert E. Widdifield. 
© 15Nov55; KKH3965. 

Your assurance of a perfect cup of 
coffee every time. Sunbeam auto- 
matic Coffeemaster; Sunbeam auto- 
matic percolator. (In Better 
homes & gardens, Nov. 1955> P-H5) 
Appl. author: Albert E. Widdi- 
field. © 200ct55; KKH3963. 

SUNWAY FRUIT PRODUCTS, INC. © 
Foil sealed Freshie, soft drink 
powder. Orange. Net wt. 13 gms. 
Label. © lljJ!ar56; KKH516I. 

SUPER MARKET INSTITUTE, INC. © 

Advertising-promotion service, pre- 
pared with the cooperation of 
McCall's magazine. Pamphlet. 
Appl. author: McMahon & Morse. 
© Super Market Institute, Inc. 
Jan. 1956. © 9Dec55; KK113075. 
Feb. 1956. © 9Jan56; KKH3508. 
Mar. I956. © 31Jan56; KKH3977. 
Apr. I956. © 8Mar56; KKH5O27. 
May 1956. © 20Apr56; KK116282. 
June 1956. © l8May56; KK116886. 
July 1956. © l5Jun56; KK117i*6l. 

SUPER YARN MARKETS. © 

Co -Or d -In-Knit, it's dyed to match 
the fabric. A super l;-ply knit- 
ting worsted. Four ounces. 
Label. Appl. author: Irving H. 
Gold. © 5May56; KKH6889. 
Premium yarns at Super Market 
prices; quality yarns, by the 
original Super Yarn Markets. 
2 ounces. Label. Appl. author: 
Irving H. Gold. © 21Mar56; 
KKH5I6O. 



92 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



SUPER YARN MARKETS. © Cont'd. 
Superba, a super l|.-ply knitting 
worsted. Pour ounces. Label. 
Appl. author: Irving H. Gold. 
© 8Jun56; KKH7I+28. 

SUPERIOR PLANS. 

The promise of spring with things to 
do, places to go. Automobile 
service. Sheet. © Superior 
Plans, owner Harry Dennis Bradshaw; 
JFeb56; KKlllj.033. 
When every trip was a brand new ad- 
venture. Automobile service. 
Sheet. © Superior Plans, owner, 
Harry Dennis Bradshaw; lMar56; 
KK115166. 
With our steering service, you stop 
fighting the steering wheel. 
Sheet. © Superior Plans, owner 
Harry D. Bradshaw; 10Feb56; 
KKlll+139. 
You've got a lot of horses to con- 
trol. Automobile service. Sheet. 
© Superior Plans, owner Harry 
Dennis Bradshaw; t;Jan56; KK113381+. 

SUR-BLAZE CO. 

Sur-Blaze lighter stick. One dozen. 
Label. © Clyde L. Bridges d.b.a. 
Sur-Blaze Co. & as Sur-Blaze; 
lDec55; KKH3I4.29. 

SURGITUBE PRODUCTS CORP. © 

Surgitube ... patented bandage with 
breathing - healing action. I956 
circular. Appl. author: Louis 
Hochman. © 30Apr56; KKII620I4.. 

Surgitube, new jet speed bandage. 
A twist and it fits. 1956 letter- 
heads with cuts showing fingers 
and foot. Appl. author: Louis 
Hochman. © 30Apr56; KK116203. 

Surgitube, the air tube, filtered 
bandage ... 60/ & $1.00 packs. 
Distributors' price list; Feb. 
I956. Sheet. Appl. author: 
Louis Hochman. © 27Feb56; 
KKIII4.398. 

SWEETHEART COSMETICS DIVISION, MAN- 
HATTAN SOAP CO. SEE Manhattan Soap 
Co. 

SWIFT & CO. © 

Billions of sq. ft. and no lawn 
burn. New, Golden Vigoro, com- 
plete lawn food. (In The Satur- 
day evening post. Mar. 2I4., 195&, 
p.li+3) Appl. author: J. Walter 
Thompson Co. >© 21Mar56; KKH5936. 

Billions of sq. ft. and no lawn 
burn. New, Golden Vigoro, com- 
plete lawn food. (In The Sunday 
Chicago tribune, Mar. 11, I956, 
p. 17) Appl. author: J. Walter 
Thompson Co. © llMar56; KKII6I87. 

Eating out gives life a lift. Roast 
ribs of beef au jus. (In Life, 
May 21, 1956, p.8l) Appl. au- 
thor: McCann-Erickson, Inc. 
© 17May56; KKII6856. 

Golden Vigoro has cut applications 
to my greens by 50 °/o, says 
Ernest Penfold ... Lawn food. 
(In Golfdom, Feb. 1956, p. 57) 
Appl. author; J. Walter Thompson 
Co. © 10Feb56; KKlll;6l2. 

How a complete gardening department 
can give you above-average margins 
and fast turnover. New, Golden 
Vigoro, complete lawn food. (In 
Food topics, Mar. 19, 1956, p.l+3 ) 
Appl. author: J. Walter Thompson 
Co. © 19Mar56; KKH0I92. 

Just ask the man who used it last 
year. New Golden Vigoro, complete 
lawn food. (In Chicago Sunday 
tribune, Feb. 19, 1956, pt.3, p.E) 
Appl. author: J. "Valter Thompson 
Co. © 19Feb56; KKllI+620. 



Just ask the man who used it last 
year. New, Golden Vigoro, com- 
plete lawn food. (In Peoria 
journal star, Peoria, 111., 
Mar. 11, 1956, p.A-16) Appl. au- 
thor: J. Walter Thompson Co. 
© llMar56; KKII59I4.I. 

Just ask the man who used it last 
year. New, Golden Vigoro, com- 
plete lawn food. ( In The Denver 
post, Apr. 1, I956, p.6AAA) 
Appl. author: J. Walter Thompson 
Co. © lApr56; KKII6I9O. 

The lawn food that experts said 
couldn't be made. Golden Vigoro. 
(In Chicago Sunday tribune, 
Feb. 12, 1956, pt.3, p.C) Appl. 
author: J. Walter Thompson Co. 
© 12Feb56; KKlll(6l3. 

The lawn food that experts said 
couldn't be made. New, Golden 
Vigoro, complete lawn food. 
(In Peoria journal star, Peoria, 
111., Mar. LJ., 1956, p.B-12) 
Appl. author: J. Walter Thompson 
Co. ©1+Mar56; KKH5939. 

My greens have shown amazing im- 
provement since I've started using 
Golden Vigoro, complete lawn food. 
(In Golfdom, Mar. I956, p. 113) 
Appl. author: J. Walter Thompson 
Co. © 10Kar56; KKll6l39. 

0-ooh, we never had it so good. 

Golden Vigoro, complete lawn food. 
(In The American home. Mar. I956, 
p.llj.2) Appl. author: J. Walter 
Thompson Co. © 25Feb56; KKHI4.6I9. 

Our thanks for your help in putting 
Golden Vigoro, complete lawn food, 
on the map in only 1 year. (In 
Pacific Coast nurseryman, Jan. 
1956, p. lit) Appl. author: 
J. Walter Thompson Co. © 2Jan^6; 
KKll!)6l5. 

The success story that you helped us 
write. New Golden Vigoro, com- 
plete lawn food. (In Building 
supply news, Jan. 1956, P.207T 
Appl. author: J. Walter Thompson 
Co. ©31Dec55 (in notice: I956); 
KKH5938. 

This week-end give your lawn the 
treat of its life. New, Golden 
Vigoro, complete lawn food. (In 
Chicago daily news. Mar. 8, 1956, 
p.2i(.) Appl. author: J. Walter 
Thompson Co. © 8Mar56; KKII59I4.O. 

This week end give your lawn the 
treat of its life. New, Golden 
Vigoro, complete lawn food. (In 
Peoria Journal star, Peoria, 111., 
Mar. 15, 1956, p. 3-8) Appl. au- 
thor: J. Walter Thompson Co. 
© 15Mar56; KKH619I. 

Won't burn any grass when used in 
recommended amounts. New, Golden 
Vigoro, complete lawn food. (In 
Los Angeles times, Mar. 4» 1956, 
home magazine section, p. 58) 
Appl. author: J. Walter Thompson 
Co. ©1+Mar56; KKII6193. 

Won't burn grass, lasts far longer. 
New, Golden Vigoro, complete lawn 
food. (In Chicago tribune maga- 
zine, Feb. 26, 1956, P.1U+) Appl. 
author: J. Walter Thompson Co. 
© 26Peb56; KKll6l86. 

Won't burn grass, lasts far longer. 
Proved on over 2 3/U billion sq. 
ft. of lawns. Golden Vigoro lawn 
food. (In Life, Mar. 12, I956, 
p. 6-7) Appl. author: J. Walter 
Thompson Co. © 9Mar56; KKII5937. 

You can even feel the cool green 
difference. Apply now, new Gold- 
en Vigoro, complete lawn food. 
(In House beautiful. Mar. I956, 
p. 191) Appl. author: J. Walter 
Thompson Co. © 21Feb56; KKll6l88. 



SWISS FEDERATION OF WATCH MANUFAC- 
TURERS. © 

A beauty with a fascinating past. 
(In Reader's digest, Oct. 1955, 
p. 7) Appl. author: Foote, Cone 
& Belding. © 25Sep55; KKH5536. 
The case of the water-resistant 
watch. (In Reader's digest, Apr. 
1956, p. 187) Appl. author: 
Foote, Cone & Belding. © 25Mar56; 
KKII5538. 
The face and hands of a fine Swiss 
watch. (In The Saturday evening 
post, Nov. 20, I95I4., p. 115) 
Appl. author: Foote, Cone & Beld- 
ing. © I6N0V5I4.; KKII5263. 

The most important part is missing. 
(In Reader's digest, Sept. 1955, 
p. l8l) Appl. author: Foote, Cone 
& Belding. © 25Aug55; KKl^l^. 

The mystery of the hidden Jewels. 
(In Look, Jan. 25, 1955, p.l6) 
Appl. author: Foote, Cone & Beld- 
ing. ©25Jan55; KKII5382. 

Night over Neuchatel. (In Reader's 
digest, Dec. 1955, P«H) Appl. 
author: Foote, Cone & Belding. 
©25N0V55; KKII5I+O9. 

This is the weight, that turns the 
wheel, that winds the spring, that 
runs the watch, that we call self- 
winding. (In Reader's digest, 
Nov. 1955, p. 191) Appl. author: 
Foote. Cone & Belding. © 250ct55; 
KKH5I+IO. 

This little watch goes to market and 
this little watch won't stay home. 
(In Reader's digest. Mar. 195&. 
p.l) Appl. author: Foote, Cone & 
Belding. © 25Feb56; KKH55U3. 

What makes it tick? (In Reader's 
digest, Aug. 1955, p. 16) Appl. 
author: Foote, Cone & Belding. 
© 25Jul55; KKII55I4.5. 

What will they think of next? (In 
Reader's digest, Feb. I956, p.199) 
Appl. author: Foote, Cone & Beld- 
ing. © 25Jan^6; KKli5l4.ll. 

Your modern wonderland of time. 
(In Life, Mar. 7, 1955, p.129) 
Appl. author: Foote, Cone & Beld- 
ing. ©l*Mar55; KKH5383. 

SYLVAN SEAL MILK, INC. © 

The Sylvan Seals balance food budg- 
ets. (Cartoon seal) Acme super 
markets. Milk, milk products, 
cheese, Ice cream. (In The eve- 
ning bulletin, Apr. 11, 1956, 
p. 3D Appl. author: Al Paul 
Lefton Co., Inc. © lUpr^6; 
KK117117. 

SZAKACS, JOSEPH JOHN d.b.a. CUSTOM 
HYDROCRAFT. SEE Custom Hydrocraft. 



TA3LER0CK LABORATORIES, INC. © 

And this, Dr. Bushbrow, is the con- 
cretion from my appendix. N0.I4.. 

Taberoc DIlocol. Pharmaceuticals. 

Card. Appl, author: Sidney L. 

Lowe. © 21Nov55; KKllSOOij.. 
Dr. Bushbrow says, you are not to 

get excited, Mr. Wembly. No. 3. 

Taborea Taberoc. Pharmaceuticals. 

Card. Appl. author: Sidney L. 

Lowe. ©21Nov55; KKH3OO3. 
Oh mother, I'm so excited. The baby 

test shows I'm going to have a 

rabbit. Dr. bushbrow. No. 6. 

Taborea Taberoc. Pharmaceuticals. 

Card. Appl. author: Sidney L. 

Lowe. ©21Nov55; KK113001. 

You say the little darling won't 
take his aspirin unless Dr. Bush- 
brow comes over and gives it to 



1956 



CURRENT REGISTRATIONS 



93 



him? No. 5. Taberoc Tadona. 
Pharmaceuticals. Card. Appl. 
author: Sidney L. Lowe. 
© 21Nov55; KK113002. 

TAHITI RECORDS. © 

Tahiti dances. A hi-fi record. 
TR-201. Label. Appl. author: 
Criterion Records. S> 10Feb56; 
KKlll+907 . 

TALON EDUCATIONAL SERVICE. © 

The beach roll. Zipper design no. 
1006-H. Mail folder. © lMay56; 
KK116221. 
The carriage cover. Zipper design 
no. 1075. Mail folder. © 3&pr<jb; 
KK115511. 

TASTY BAKING- CO. © 

Tastykake - gym dandy. I Two dwarf- 
like men in bakers' clothing on 
gym poles] Design no.l7U» Post- 
er. © 5Jun56; KKII7086. 

Tastykake so-0-0 good. [Girl with 
accordion] Design no,173« Post- 
er. © 15Apr56; KKH5858. 

Tasty-Pie, 5 flavors. [Chef with 
finger pointed; assorted fruits] 
Design no.171. Poster. 
© 15Jan56; KKH3U15. 

TAYLOR (THOMAS) & SONS. © 

Adult education in comfort, by the 
Shugor Taylor. Shoe goring. (In 
Shoe & leather reporter, Apr. 21, 
1956. J>»kk) Appl. author: Ralph 
A. Parker. © 21Apr56; KK116590. 

Knit Straw in shoes that delight. 
Mondl advertisement. Shugor. 
(In Boot & shoe recorder, Nov. 15, 
1955, p.kk) Appl. author: Ralph 
A. Parker. © I5N0V55; KK1132l|5. 

Outstanding Taylor products that add 
more comfort ... to modern foot- 
wear. Shugor, Dawhide ... (In 
Leather & shoe3, Nov. 19, 1955. 
p.lj. of cover) Appl. author: 
Ralph A. Parker. © I9N0V55; 
KK113l;36. 

The shoe that walks by itself with 
the sensational new push-button 
Spring-O-Lators and the push-but- 
ton automatic shift. Shugor elas- 
tic. (In Boot & shoe recorder, 
Apr. 15, 1956, p.l|8) Appl. au- 
thor: Ralph A. Parker. © 15Apr56; 
KKII659I. 

Shugor fits with the debonair and 
delicate. Shoe goring. (In Boot 
& shoe recorder, Jan. 15, 195^» 
p.lij.) Appl. author: Ralph A. 
Parker. © 15Jan56; KK113791* 

Spring-o-lators are sweeping the 
country. Shugor. Shoe goring. 
(In Boot & shoe recorder, Feb. 
15 t 1956, p. 99) Appl. author: 
Ralph A. Parker. © l5Feb56; 
KKlHj.707. 

The styles are European, the fit and 
comfort are Shugor. Shoe goring. 
(In Shoe & leather reporter, 
Feb. 18, I956, p. 2 of cover) 
Appl. author: Ralph A. Parker. 
© l8Feb56; KKII58H. 
Three from the continent, American- 
ized by Shugor. Shoe goring. 
(In Boot & shoe recorder, Mar. 15, 
1956» P«95) Appl. author: Ralph 
A. Parker. © 15Mar56; KKH58IO. 

Trimly tailored for fit and comfort 
by Taylor. Shugor, elastic bind- 
ing and Taylo-Pleat. (In Boot & 
shoe recorder, Dec. 15, 1955» 
p. 65) Appl. author: Ralph A. 
Parker. © 15Dec55; KK113790- 

TAYLOR, WILLIAM H. d.b.a. XX PRODUCTS 
CO. SEE XX Products Co. 



TECHNIC, INC. © 

Technic Turbomatic agitator, for all 
precious metal electroplating so- 
lutions. Sheet. Appl. author: 
George T. Metcalf Co. © HJun56; 
KK117ll|l. 

TECHNICAL- MATERIEL CORP. © 

Connector receptacle, model TCA 

85/35 QDL. Sales service bulletin 
no. 191. Electronic equipment. 
Sheet. © 5Jan56; KKH73IO. 

Distribution transformer, model 
TR-107. Sales service bulletin 
no. l86. Electronic equipment. 
Sheet. © 21Dec55; KKII73O7. 

Diversity combining unit, Model DCU. 
Sales service bulletin no.l8l. 
Electronic equipment. Sheet. 
© 22Nov55; KKH73I3. 

Diversity visual monitor, model DVM. 
Sales service bulletin no.l82. 
Electronic equipment. Sheet. 
© 22Nov55; KK1173]lj.. 

Dual diversity receiver, model 

DDR-2. Sales service bulletin no. 
I89. Electronic equipment. 
Sheet. © 22Nov55; KKH7309. 

Dual diversity receiver, model 
DDR-3. Sales service bulletin 
no. I90. Electronic equipment. 
Sheet. © 5Jan56; KKH73II. 

Instruction sheet for crystal cali- 
brator, model GPC. Electronics 
equipment. Folder. © lDec55; 
KK116714.7. 

Remote control amplifier, model 
RTC. Sales service bulletin no. 
I83. Electronic equipment. 
Sheet. ©23Jan56; KK117312. 

Single sideband adapter, model 
GSB-1. Sales service bulletin 
no.1914.. Electronics equipment. 
Sheet. © 17May56; KKll67i;5. 

Single sideband exciter, model 
SBE-1. Sales service bulletin 
no. 195. Electronics equipment. 
Sheet. © l5May56; KKll67lj.6. 
Transmitting antenna disslpator, 
model TER-35OO. Sales service 
bulletin no. 188. Electronic equip- 
ment. Sheet. © l8Nov55; 
KK117308. 

Variable frequency oscillator, model 
PMO-3. Sales service bulletin no. 
I93. Electronic equipment. Fold- 
er. © 23Feb56; KKII67I4+. 

TECHNICAL PRODUCTS DIVISION, ALLEN B. 
DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B.) Laboratories, Inc. 

TELAUTOGRAPH CORP. © 

TelAutograph telescriber system; 
electronic longhand. TelAutograph 
bulletin 56. Pamphlet. 
© 22Nov55; KK115275. 

TELESCOPE FOLDING FURNITURE CO., 
INC. © 
Telescope re-covers for Telescope 

wood chairs and cots, and other 

standard wood models. Label. 

Appl. author: Henry J. W. Vander- 

minden. III. © 21May56; KK117197. 
Telescope wood furniture offers so 

many advantages. Hang-on tag. 

Label. Appl. author: Henry J. W. 

Vanderminden, III. © l6Apr56; 

KKH6075. 
Telescope wood furniture offers so 

many advantages. Label. Appl. 

author: Henry J. W. Vanderminden, 

III. © 3Jan56 (in notice: 1955); 

KK113H3. 
Telescope wood furniture offers so 

many advantages. Tag, staple-on 

or sew-on type. Label. Appl. 

author: Henry J. W. Vanderminden, 

III. © l6Apr56; KKII6076. 



TELEVISION TRANSMITTER DEPT., ALLEN 
B. DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B. ) Laboratories, Inc. 

TENNISON BROS., INC. © 

Brick siding. Tennison Steel. 

Card. Appl. author: James Daniel 
Tennison, Jr. © 3Jan56; KK113l|l6. 
Dress up your lawn with Tennison 1 s 
grass guard. Metal flowerbed 
border. Folder. Appl. author: 
James Daniel Tennison, Jr. 
© 30May56; KKH6858. 

TERADO CO. © 

Terado Rov-A-1 te, storage battery 
fluorescent. Label. Appl. au- 
thor: Donald G. Munson. © lJun55> 
KK1160U2. 

TETTLETON, E. H. 

We draw the audience to your prod- 
uct. Motion picture film for TV 
commercials. Label. © Earl H. 
Tettleton d.b.a. Chalk & Talk TV- 
Ads; l6Jun56; KKH7516. 

TEWELES (L. ) SEED CO. © 

New Badger Multi-strain brand alfal- 
fa. One bushel. Label. 
© l;jan56; KK115000. 

TEXTILE ART MILLS. © 

Cannon towel set. Label. Appl. 
author: Arthur Katcher. © 27Feb56; 
KKII5I4-95. 

THEATRE ESCAPADES, UNLIMITED. © 
Your Theatre Escapades program. 
Theatre trip service & sales. 
Pamphlet. Appl. author: William 
Stevens Kirkland. © 2Apr56; 
KKH6I1.98. 

THEODORE H. SEGALL ADVERTISING 

AGENCY. SEE Segall (Theodore H. ) 
Advertising Agency. 

THOMAS (S. B.) INC. © 

Keep slender, feel younger. Thomas', 
the original, protein bread. (In 
Daily news, New York, Nov. 3, 

1955, p. 8I4.) Appl. author: David 
B. McCall. © 3Nov55; KK1133I4-5. 

Keep slender, feel younger without 
going on a diet. Thomas', the 
original protein bread. (In The 
New York times magazine, Sunday 
weather ed., Jan. 15, I956, p. 38) 
Appl. author: David B. McCall. 
© 15Jan56; KKH3988. 

THOMAS COLLATORS, INC. © 

We didn't dare run this ad for five 
months because you swamped us with 
your orders. (In The office, Apr. 

1956, p. 6-7) Appl. author: Weh- 
ner Advertising Agency. © lApr56; 
KK116213. 

THOMPSON, FRANCES. 

A Frances Thompson for you when 
you're dressing for 2. Ladies' 
garments. Label. Appl. author: 
Jane Winthrop. © Frances Thomp- 
son, a sole proprietorship of 
Frances Garman; 31May56; KKII7267. 

THOMPSON'S. © 

Best loved scenes in the Smokies, 
by Thompson's. Photographic serv- 
ice. Pamphlet. © 2Jan56 (In 
notice: 1955); KKH527U. 

TICONIUM. © 

Amazing prosthetic development of 
195U-55* Dental alloy. Mail 
folder. Appl. author: A. J. 
Griffin. © I(Nov55; KK113012. 

Free. A personal message from your 
Ticonium laboratory. Dental 
alloy. Mail folder. Appl. au- 
thor: A. J. Griffin. © 1+Dec55; 
KK113273. 



94 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



TICONIUM. © Cont'd. 

Just 2 minutes time, doctor. Dental 
alloy. Mail folder. Appl. au- 
thor: A. J. Griffin. © kMny<j6; 
KK11705l|. 

Paleface in heap big trouble. 

Dental alloy. Mail folder. Appl. 
author: A. J. Griffin. © 1+Apr56; 
KKII6029. 

Ihls is personal. Your patients are 
personal. Dental alloy. Mail 
Folder. Appl. author: A. J. 
Griffin. © I ( Mar56; KKII538I+. 

Ticonium castings. (It all begins 
here) Dental alloy. Folder. 
Appl. author; A. J. Griffin. 
© 1+Feb56; KK1141+1+2. 

What's new? A personal note to you, 
doctor. Dental alloy. Folder. 
Appl. author: A. J. Griffin. 
© I).Jan56; KKH375I. 

TIMCHAL, PETER & EDWARD MANULKIN 
forming the partnership STERLING 
MODELS. SEE Sterling Models. 

TIME, INC. © 

Life presents a special issue on 
Christianity. Life magazine. 
(In Dally news, New York, Dec. 21, 
!955» P-51) Appl. author: Young 
& Rublcam, Inc. © 21Dec55; 
KK113221. 

Starting in Life today: Volume II of 
Ihe Truman memoirs. Life magazine. 
(In New York herald tribune, 
Jan. 19, 1956, p. 12) Appl. au- 
thor: Young & Rublcam, Inc. 
© 19Jan56; KKIII4.O35. 

Starting with this week's issue. 
Life proudly presents, Sir Winston 
Churchill: A History of the Eng- 
lish-speaking peoples. Life maga- 
zine. (In The New York times, 
Mar. 15, 1956, p. 32) Appl. au- 
thor: Young 8e Rublcam, Inc. 
© 15Mar56; KKII57I+6. 

We are both grateful and regretful. 
Life magazine. (In The New York 
times, Dec. 30, I955, p. 38) Appl. 
author: Young & Rublcam, Inc. 
© 30Dec55; KKIII+03I+. 

Where did the road to religion 

begin? Life magazine. (In Daily 
news, New York, Dec. 8, 1955, 
p. 55) Appl. author: Young 8c 
Rublcam, Inc. © 8Dec55; KK113222. 

Will a dark horse win the Democratic 
derby? Life magazine. (In The 
New York times, May 17, I956, 
p. 19) Appl. author: Young & Ru- 
blcam, Inc. © 17May56; KKH73I4.5. 

TIMKEN DETROIT AXLE DIVISION, ROCKWELL 
SPRING & AXLE CO. SEE Rockwell 
Spring & Axle Co. 

TIMKEN ROLLER BEARING CO. © 

America's lightest sporting rifle 
makes hunting more fun. Timken 
fine alloy steel & seamless tub- 
ing. (In U. S. news & world re- 
port, Apr. 27, I956) Appl. au- 
thor: Batten, Barton, Durstlne h 
Osborn, Inc. © 27Apr56; KKII7305. 
How the round vacuum cleaner gets 
its shape. Fine alloy steel & 
seamless steel tubing. (In U. S. 
news & world report, June 22, 1956) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 22Jun56; 
KK117709. 
Keeping America on the go ... Now, 
It's the Southern that's going 
roller freight with 260 new 
freight cars on Timken bearings. 
(In The Saturday evening post, 
Jan. II4., I956, p. 91) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © ll+Jan56; KK113512. 



Keeping America on the go ... Only 
Timken bearings roll so true, have 
such quality through and through. 
(In The Saturday evening post, 
Feb. 18, I956, p. 103) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © l8Feb"j6; KKII5025. 

Shear fun. Timken fine alloy steel 
... tubing. (In U. S. news & 
world report, Jan. 6, 195&) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 6Jan56; 
KK113513. 

TINKLE TOY. 

Baby blocks. Train of blocks; 

package. No. 777. Label. Appl. 
author: Smith-Shur & McDermott. 
© Tinkle Toy Co. t.a. Tinkle Toy; 
lFeb56; KKII5888. 

TINKLE TOY CO. t.a. TINKLE TOY. SEE 
Tinkle Toy. 

TIRES, INC. © 

Tires, Incorporated, the only concern 
of its kind in America. Great 12 
carload sale, $178,000 worth of 
the very highest quality all year 
highway & turnpike tires ... (in 
Sunday mirror, New York, Jan. 15, 
1956, p. 69) © l5Jan56; KKlllj.016. 

Tires Incorporated, the only concern 
of its kind In America. Special 
purchase; gigantic inventory of 
the very highest quality snow 
tires. (In Daily mirror. New York, 
Jan. 12, I956, p. 1+2) © 12Jan56; 
KK11323lt. 

TOASTMASTER PRODUCTS DIVISION, MCGRAW 
ELECTRIC CO. SEE McGraw Electric Co. 

TOBIAS PAINT MANUFACTURING CO. © 
Dubl Duty ... ready mixed paint in 
oil; white. One gallon liquid 
U. S. measure. Label. Appl. au- 
thor; A. 1. Tobias. © Dubl Duty 
Paint Products Co., a division of 
Tobias Paint Manufacturing Co.; 
lMar56; KKlll+705. 
Ford's finer paints. White. One 
gallon U. S. measure. Label. 
Appl. author: M. S. Abrams. 
© 10Feb56; KK113910. 
Magnolia ... ready mixed paint in 
oil; white. One gallon liquid 
U. S. measure. Label. Appl. au- 
thor: M. S. Abrams. © Tobias 
Paint Manufacturing Co. (in notice: 
Magnolia Paint Products Co., divi- 
sion of Tobias Paint Manufactur- 
ing Co.); 29Feb56; KKlll+582. 

TODD, P. PAYSON. © 

The New England counsellor suggests: 
A low priced iron-ore stock for 
I956 ... Investment counselling. 
© 8Jan56; KKIII4.O8I. 

TOOLS BY WABBIT. 

Protect precious fingers with Finger 
Saver. Label. © E. Steele d.b.a. 
Tools by Wabblt; 13Dec55; KKH3I+37. 

TOWER OF PIZZA. © 

Tower of pizza, pizza & various 
other Italian food specialties. 
Label. © 27Feb56; KK1 14585. 

TOWLE MANUFACTURING CO. © 

The Towle touch puts an accent on 
use. Sterling silver. (In The 
New Yorker, May 28, 1955, p. 7) 
Appl. author: Cunningham & Walsh, 
Inc. © 26May55; KK115W+3. 

TRAMP TRIPS, INC. © 

The complete Caribbean, featuring 
air travel via Avianca and Pan 
American World Airways. Folder. 
Appl. author; Needham & Grohraann, 
Inc. © 30Apr56; KK116194. 



TRANSOGRAM CO., INC. © 

Everybody plays Wink tennis. No. 

3893« Boxed game. Label. Appl. 

author: Erwin Benkoe. © 2Jan56; 

KKH7I56. 
Nine Men's Morris (Mill Race) No. 

IO92. Boxed game. Label. Appl. 

author: Erwin Benkoe. © 6Feb55; 

KK117155. 

TRAVEL CLUB OF THE WORLD. © 

An invitation from the Travel Club 
of the World: Travel like an ex- 
perienced traveler, enjoy it 
twice as much. Travel membership 
card. (In House beautiful, Mar. 
1956, p. (4.1) Appl. author: Frank- 
lin Bruck Advertising Corp. 
© 9Feb56; KK113986. 

TRENTON MILLING CO. © 

Trenton angel food cake mix. Net 
wt. 1 lb., 1 oz. Label. 
© 27May55; KKII3I98. 

TRIM MOLDED PRODUCTS CO., INC. © 

The Dolly ballet. Catalog no.B-855. 
Game. Label. © lDec55; KKH3I4.38. 

TROY LAUNDRY MACHINERY DIVISION, 

AMERICAN MACHINE & METALS, INC. SEE 
American Machine & Metals, Inc. 

TRU-ADE CO. © 

Drink Tru-Ade, not carbonated, real 
orange treat. (In Free lance- 
star, Fredericksburg, Va., Mar. 22, 
1956. P»21) Appl. author: Guy 
Da via. © 22Mar56; KKH7OO6. 
It's naturally delicious. Soft 
drink beverages, (in Richmond 
news-leader, May 17, 1956, p. 1+3) 
Appl. author: Guy Davis. 
© 17May56; KKII7OO7. 

TRUE TEMPER CORP. © 

Get maximum sales with this exciting, 
new True Temper mobile display; 
promotion package. Hammer. 
Appl. author; William Preismeyer. 
© 6Feb56; KKlll+426. 

TUBE TURNS, INC., division of NATIONAL 
CYLINDER GAS CO. SEE National 
Cylinder Gas Co. 

TUPPER CORP. © 

Tupperware, modern award winning 
designs. Cereal bowl set with 
patented seal covers. Label. 
Appl. author: Earl S. Tupper. 
© l8Apr56; KK11761+8. 

Tupperware, modern award winning 
designs. Jumbo canister. Label. 
Appl. author: Earl S. Tupper. 
© l8Apr56; KK1 17654 . 

Tupperware, modern award winning 
designs. Kit Kups. Plastic 
tableware. Label. Appl. author: 
Earl S. Tupper. © l8Apr56; 
KK117653. 

Tupperware , modern award winning 
designs. Magic opener bread 
server. Label. Appl. author: 
Earl S. Tupper. © 18Apr56; 
KK11761+7. 

Tupperware, modern award winning 
designs. Refrigerator bowls with 
patented Tupper seals; set of 3. 
Label. Appl. author: Earl S, 
Tupper. © l8Apr56; KK117650. 

Tupperware, modern award winning 
designs. Sauce dishes. Label. 
Appl. author: Earl S. Tupper. 
© l8Apr56; KKH76I4.9. 

Tupperware, modern award winning 
designs; square rounds. Plastic 
tableware. Label. Appl. au- 
thor: Earl S. Tupper. © 28Mar56; 
KKII6786. 



1956 



CURRENT REGISTRATIONS 



95 



Tupperware, modern award winning 
designs. Square seal home freezer 
box. Label. Appl. author: Earl 
S. Tupper. © l8Apr56; KK117652. 

Tupperware, modern award winning 
designs. 10" serve 'n save cake- 
taker. Label. Appl. author: 
Earl S. Tupper. © l8Apr56; 
KK117651. 

Tupperware, modern award winning 
designs. Tupper seals. Plastic 
tableware. Label. Appl. author: 
Earl S. Tupper. © l8Apr56; 
KK117655. 

TURNER CONSTRUCTION CO. © 

Buildings for every walk of life. 
(In Fortune, Jan. I956, p. 70) 
Appl. author: Donahue Sc Coe, Inc. 
© 27Dec55 (in notice: I956); 
KKH3613. 
Buildings that put in a good day's 
work. (In Fortune, May 195^» 
p. 66) Appl. author: Donahue & 
Coe, Inc. © 2l+Apr56; KKH628I. 

TWIN CITY FEDERAL SAVINGS & LOAN 
ASSN. © 

Announcing Twin City Federal's Mul- 
tiply-Your-Money Plan. (In Min- 
neapolis Sunday tribune, Mar. 25, 
1956, p.7-F) Appl. author: Vance 
Pidgeon. © Twin City Federal 
Savings & Loan Assn.; 25Mar56; 
KK11514.78. 

Multiply-Your-Money Plan. Folder. 
Appl. author: Vance Pidgeon. 
© 23Mar56; KKll61;9lj.. 



U 



U. S. MERCHANDISE MART. 

Safety first styling. Bodyguard. 
Automotive bumpers. Sheet. 
Appl. author: Norman Bennett. 
© U. S. Merchandise Mart, Inc.; 
12Sep55; KKII6293. 

UETZ, LEWIS H., JR. © 

Crew-Zing with Chris*Craft. Game. 
Label. © 27Apr56; KKH6272. 

UNION SPECIAL MACHINE CO. © 

Four needle machine for tip-stitch- 
ing shoes. Style 52I4.OO A and 
other [sewing] machines in class 
52I4.OO. Sheet. Appl. author: 
Arthur James Feigel. © 2l+Feb56; 
KKIII4.73O. 

If your product is men's, boy's and 
children's knit underwear, you can 
manufacture it better, faster and 
at less cost with Union Special. 
Bulletin 25U. Sewing machines. 
Folder. Appl. author: Arthur 
James Feigel. © 7May56; KKllQ&O. 

Needle feed lockstitch machines. 
Class 61800-class 62200. Indus- 
trial sewing machines. Sheet. 
Appl. author: Arthur James Feigel. 
© 5Mar56; KKHI4.782. 

Single-needle machine for attaching 
one-piece extension button stays 
to knitted undergarments. Style 
51200 BV. Industrial sewing 
machines. Sheet. Appl. author: 
Arthur James Feigel, © l6Mar56; 
KKH512I4.. 

Single needle machine for attaching 
soles to uppers of felt slippers. 
Style 51200 BA. Industrial sew- 
ing machines. Sheet. Appl. au- 
thor: Arthur James Feigel. 
© 2l;Feb56; KK114732. 

Single needle machine for closing 
operations on shoes. Style 51200 
BY. Industrial sewing machines. 
Sheet. Appl. author: Arthur 
James Feigel. © 2lj.Feb56; KK114734, 



Single-needle machine for seaming 
women's fancy dress gloves ... 
Style 51200 BC. Industrial sew- 
ing machines. Sheet. Appl. au- 
thor: Arthur James Feigel. 
© 16Mar56; KK115125. 

Two-needle machine for simultaneous 
trimming, seaming and binding on 
children's and women's wear ... 
Style 51I4.OO BJ. Industrial sew- 
ing machines. Sheet. Appl. au- 
thor: Arthur James Feigel. 
© 17Feb56; KKIII4.729. 

Two needle machine for vamping, fox- 
ing, eyelet row stitching, panel 
stitching and tipping shoes. 
Style 52100 BD. Industrial sew- 
ing machines. Sheet. Appl. au- 
thor: Arthur James Feigel. 

© 2lj.Feb56; KKII4731. 
Two needle medium throw machines for 
staying operations on shoes. 
Styles 51I4.OO BF; 51I4.OO BG & 51I4.OO 
BH. Industrial sewing machines. 
Sheet. Appl. author: Arthur 
James Feigel. © 2l|Feb56; KKII4733. 
Union Special for better, faster, 

more economical production of 

men's dress shirts. Bulletin no. 

250. Sewing machines. Folder. 

Appl. author: Arthur James Feigel. 

© 6Apr56; KK116211. 
Union Special for better, faster, 

more economical production of 

men's sport shirts. Bulletin no. 

259. Sewing machines. Folder. 

Appl. author: Arthur James Feigel. 

© l6Apr56; KK116210. 
Union Special industrial sewing 

machines. Class 53600 sewing 

heads for bag closing machines. 

Sheet. Appl. author: Arthur 

James Feigel. © 29May56; 

KKH7238. 

UNION WIRE ROPE CORP. © 

Tufwire, stress relieved steel 
tendons for pres tressed con- 
crete. Pamphlet. Appl. au- 
thor: Ray Kasten. © 260ct55; 
KK113506. 

UNITED BENEFIT LIFE INSURANCE CO. © 
Cash 'n Carry means money in your 
pocket. (In Look, May 15, 1956, 
p. 85) Appl. author: Bozell & 
Jacobs, Inc. © 15May56; KKll61}2l|.. 
Cash 'n carry means protection for 
your little ones. Save with 
United of Omaha Cash 'n Carry Plan. 
(In Life, June I4., I956, p. 23) 
Appl. author: Bozell & Jacobs, 
Inc. © 1+Jun56; KKH69O9. 

UNITED BISCUIT CO. OF AMERICA. 

Cinnamon crisp. Crackers, "wt. 7 oz. 
Label. Appl. author; George H. 
Strietmann. © United Biscuit Co. 
of America (in notice; Strietmann 
Biscuit Co., a division of United 
Biscuit Co. of America); 19Mar56- 
KK115158. ' 5 ' 

Pecan Sandies. One full pound. 
Cookies. Label. Appl. author: 
Edward J. Hekman. © United Bis- 
cuit Co. of America (in notice: 
Hekman Biscuit Co. Division, Unit- 
ed Biscuit Co. of America); 
28Dec55; KKH3IOJ4.. 
Sawyer's Buttercup coconut cookies. 
40 cookies. Label. Appl. au- 
thor; K. F. McLellan. © Sawyer 
Biscuit Co., a division of United 
Biscuit Co. of America; l6May56- 
KK117032. ' 

Sawyer's buttercup cookies. i).0 
cookies. Label. Appl. author: 
K. F. MacLellan. © Sawyer Bis- 
cuit Co., a division of United 
Biscuit Co. of America; l6May56; 
KKH7I4.67. 



Sawyer's Buttercup lemon cookies. 
40 cookies. Label. Appl. au- 
thor: K. F. McLellan. © Sawyer 
Biscuit Co. a division of United 
Biscuit Co. of America; l6May56; 
KK117031. 

UNITED CONVEYOR CORP. © 

United engineering data for ash 
sluicing systems. 3S-55. 15 p. 
© 19Dec55; KK113606. 

UNITED MERCHANTS & MANUFACTURERS, 
INC. © 

Con- Tact, the original self-adhesive 
plastic. Multi-pattern advertiser. 
Sheet. © 6Apr56; KKII6O32. 

Con-Tact, the original self-adhesive 
plastic, shelf lining and edging 
all-in-one. (Con-Tact shelving 
sheet) Label. © 2UApr56; 
KKH635I. 

Decorate your home with Con- Tact, 
cut-outs, the original self-ad- 
hesive plastic; Copper Modern. 
No. 8O5. Envelope. © 2Apr56; 
KK115855. 

Decorate your home with Con-Tact, 
cut-outs, the original self-ad- 
hesive plastic; Honey Bears. No. 
801. Sheet. © 2Apr56; KKH5856. 

Decorate your home with Con- Tact, 
cut-out3, the original self-ad- 
hesive plastic; Mother Goose. 
No. 802. Envelope. © 2Apr56; 
KKH5853. 

Decorate your home with Con-Tact, 
cut-outs, the original self-ad- 
hesive plastic; Provincial. No. 
80I4.. Envelope. © 2Apr56; 
KKII585I;. 

Decorate your home with Con-Tact, 
cut-outs, the original self-ad- 
hesive plastic; Western. N0.803. 
Sheet. © 2Apr56; KKH5857. 

Do it yourself with Con-Tact, the 
original self-adhesive plastic. 
Folder. © 6Apr56; KKH58O5. 

The original self-adhesive plastic. 
Con-Tact cut-outs. Sheet. 
© 10May56; KK117020. 

UNITED STATES BREWERS FOUNDATION. © 
From where I sit, by Joe Marsh. 
(In The Lyons republican & Clyde 
times) Appl. author: J. Walter 
Thompson Co. 
Do-it-whose-self? © lMar56; 

KK115030. 
Happy ending with a familiar 

ring. © 5Apr56; KKH6528. 
Information on the line. 

© 15Mar56; KKH5155. 
New future for your present. 

© 2Feb56; KKII4085. 
New light on an old subject. 

© 15Dec55; KK113392. 
She knew it all the time. 

© l6Feb56; KKH5O3I. 



They travel in class. 
KKH653O. 



19Apr56; 



UNITED STATES GYPSUM CO. © 

The Business of farming. Handyman 
plan. Building materials. 
Flexi-Building for livestock or 

poultry. N0.BF358. © I+N0V55; 

KK11U660. 
Handy house for hens. N0.BF362. 

© 2l4i i, eb56; KKH658O. 
Popular home; the Business of farm- 
ing. Handyman plan. Building 
materials. 
Bedroom bargains. N0.PUB359. 

© 1+NOV55; KKIH4.659. 
Closet remodeling. N0.PUB36I. 

© 13Jan56; KKIIJ4.655. 



96 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



UNITED STATES GYPSUM CO. ©Cont'd. 

Household office. N0.PUB358. 

© 20Sep55; KKIIJ4.657. 
The Little Alamo. N0.PUB35O. 

© l^ov55; KKIIJ4.658. 
Stack 'n snack picnic table and 

benches. N0.PUB362. © 2ltPeb56; 

KK1114.651+. 
Yard and garden projects. 

N0.PUB363. © 6Apr56; KKH6579. 
Popular home; the Business of farm- 
ing, remodeler's guide. No. 
PUB300. Building materials. 
Folder. © 13Jan56; KKlll;656. 

UNIVERSAL C. I. T. CREDIT CORP. © 
Any drive is a holiday when you buy 
your car on the complete C. I. T. 
Plan. Scene in New Salem State 
Park, 111. Time Purchase Plan. 
(In Life, June I4., I956, P.II4.I+) 
Appl. author: Puller & Smith & 
Ross, Inc. © 31May56; KKH69II. 
Driving's more fun when you buy your 
car on the complete C. I. T. Plan. 
Time Purchase Plan. (In Life, 
May 7, 1956, p.U2-J+3) Appl. au- 
thor: Puller & Smith & Ross, Inc. 
© 3May56; KKH6279. 

UNIVERSAL MATCH CORP. © 

Aeroquip. Match books. Label. 

Appl. author: Russell J. Panning. 

© 30Dec55; KK113575' 
Automatic Voting Machine Corpora- 
tion. Match books. Label. 

Appl. author; Russell J. Fanning. 

© 21Feb56; KK114590. 
Blue Heart manila rope; Red Heart 

sisal rope. Match books. Label. 

Appl. author: Russell J. Fanning. 

© 3QDec55; KJCL13179. 
Ceco steel. Match books. Label. 

Appl. author: Russell J. Fanning. 

© 21May56; KKII6756. 
Champion venders. Match books. 

Label. Appl. author: Russell J. 

Fanning. © 21Dec55; KK113188. 
D & M tractor roller assembly. 

Match books. Label. Appl. au- 
thor: Russell J. Fanning. 

© 21May56; KKII675U. 
Flor-Lac, floor finish. Match books. 

Label. Appl. author: Russell J. 

Fanning. © 30Dec55; KKH3178. 
Haley's, Incorporated. Match books. 

Label. Appl. author: Russell J. 

Fanning. © 17Apr56; KKH6136. 
Help yourself. Match books are 

man's best friend. Label. Appl. 

author: Russell J. Fanning. 

© 3Jan56; KK113101. 
Mow-Master, power mowers, select 

yours here. Match books. Label. 

Appl. author: Russell J. Fanning. 

© 30Dec55; KKlllU^. 
Our specialty is something special. 

Buffalo Bolt Company. Match books. 

Label. Appl. author: Russell J. 

Fanning. © 21May56; KKII6755. 
Quality controlled from the tree to 

the finished product. Match books. 

Label. Appl. author: Russell J. 

Fanning. © 3Feb56; KK113914-8. 
Rotabin. Match books. Label. 

Appl. author: h U3se n j. Fanning. 

© 8Mar56; KK115022. 
Steeletts. Match books. Label. 

Appl. author: Russell J. Fanning. 
© HApr56; KK115792. 
Templeton Furniture Company. Match 

books. Label. Appl. author: 

Russell J. Fanning. © l6Mar56; 

KKll6Hj5. 
Wheelabrator steel shot. Match 

books. Label. Appl. author: 

Russell J. Panning. © llApr56; 

KK115793. 



Your bathroom and kitchen deserve 
the best, Eljer-Murray, fine 
plumbing fixtures and brass fit- 
tings. Match books. Label. 
Appl. author: Russell J. Panning. 
© llApr56; KKII579I4.. 

UNIVERSAL-RUNDLE CORP. © 

The new trend in bathrooms. Bath- 
room fixtures. Sheet. © HJan56; 
KK113511. 
The new trend in bathrooms. Bath- 
room fixtures. Sheet. © lMar56; 
KK114588. 

UPJOHN CO. © 

All are Neomycln-sensitive, 8 may 
cause diarrhea. Kaopectate with 
Neomycin In Infectious diarrhea. 
Pharmaceuticals. Folder. 
© I4.JU1156 (i n notice: I955); 
KKH7529. 

Candidate for the Reserpoid effect? 
Relaxation with full alertness 
for irritable infants. Pharmaceu- 
ticals. Folder. © 20Feb56 (in 
notice: 1955); KKIH4.633. 

The essential things that growth ia 
made of. Medicine designed for 
health, produced with care, (in 
Time, Apr. 30, 1956, p. 89) 
© 26Apr56; KK1 16298. 

For diarrheas of unknown etiology 
logic dictates Kaopectate with 
Neomycin. Pharmaceuticals. Fold- 
er. © 21May56 (in notice: 1955); 
KKH6902. 

Fresh outlook in otitis externa 
with Neo-Delta-Cortef. Pharma- 
ceuticals. Polder. © 23May56; 
KKH6903. 

In Inflammatory skin conditions, 
Neo-Cortef ointment. Pharmaceu- 
ticals. Polder. © 23Jan56 (in 
notice: 1955); KKII3775. 

Introducing lotion Neo-Cortef espe- 
cially for dermatitis of exposed 
areas. Pharmaceuticals. Polder. 
© 26Mar56 (in notice: 1955); 
KK115353. 

Medicine, designed for health, pro- 
duced with care. Unicap. Phar- 
maceuticals. (In American drug- 
gist, Apr. 9, 1956, P.3U-35) 
© 9Apr56; KKII57OI. 

Medicine designed for health, pro- 
duced with care. Vitamin, also 
vitamine. (in The Saturday eve- 
ning post, Dec. 24, 1955, p. 2 
of cover) © 20Deo55; KK113171. 

Predictable response In breast ab- 
scess. Panmycin. Pharmaceuticals. 
Post card. © 13Feb56 (in notice: 
1955); KK11U150. 

Predictable response in furunculosis 
... Panmycin. Pharmaceuticals. 
Post card. © 2?Mar56 (in notice: 
1955); KK115351+. 

Predictable response In laryngitis. 
Panmycin. Pharmaceuticals. Post 
card. © 5Mar56 (in notice: 1955); 
KK11U722. 

Predictable response in mastoiditis 
... Panmycin. Pharmaceuticals. 
Post card. © 19Mar56 (in notice: 
1955); KK115355. 

Predictable response In salpingitis. 
Panmycin. Pharmaceuticals. Post 
card. ©7Feb56 (in notice: 1955); 
KKIIJ4.IU9. 

Predictable response in tenosyno- 
vitis. Panmycin. Pharmaceuticals. 
Post card. © 27Feb56 (in notice: 
1955); KK114635. 

Psychic stabilization for disturbed 
psychotics. Reserpoid. Pharma- 
ceuticals. Folder. © 2Apr56 (in 
notice: 1955); KK115702. 



Relief without somnolence for 
tension headaches. Reserpoid. 
Pharmaceuticals. Folder. 
© 12Mar56 (in notice: I955); 
KKH57OO. 

Skin, eyes, ears, nose Inflamed 
and/or Infected. Neo-Cortef. 
Pharmaceuticals. Pamphlet. 
© l6FebS6 (in notice: 1955); 
KKHU63I4.. 

URAI, WILLIAM. © 

From Tu amor to Mi amor. DOL-101. 
Dora records. Label. Appl. au- 
thors: William Ural & Boris Lurle. 
© l8Jan56; KKII36UI. 



V 



VACATION CLUB, INC. © 

New, Vacation Club offers you Miami 
Beach ... Mexico ... Europe ... 
(In The New York times, May 6, 
I956, resort section, p.XXljl) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 6May56; 
KKH635O. 

New Vacation Club offers you up to 
25 °/o off standard rates for your 
dream vacation ... (In Daily news, 
New York, Apr. 16, I956, p. 23) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © l6Apr56; 
KK115739. 

VACO PRODUCTS CO. © 

Vaco, unconditionally guaranteed, 
screw drivers, nut drivers, 
pliers, wood chisels ... Catalog 
no.SD-56. U0 p. © 15Nov55; 
KKII3929. 

VACON PACKAGING & DISTRIBUTING CO. 
Sanl-Kit, a temporary sanitary toi- 
let for indoor or outdoor living. 
Weighs 3 lbs. Label. © Vacon 
Packaging & Distributing Co., 
solely owned by Spencer B. Vay; 
150ct55; KK115320. 

VACUUM BAKING CORP. © 

Oven Fresh brand golden pound cake. 
Restaurant-Pak. 12 ounces net 
weight. Label. Appl. author: 
Bernard Saxon. © ll(.Jun55; 
KK11388U. 

Oven Fresh brand old fashioned 
fruit cake. Net weight 2I4. oz. 
Label. Appl. author: Bernard 
Saxon. © 20Dec55; KKII3885. 

VALSPAR CORP. 

Important, please deliver ... ap- 
proved Home-Cote display kit no. 7: 
Talking strip sign3 and talking 
brush signs. Paint. © Con-Ferro 
Paint & Varnish Division, Valspar 
Corp.; 20Peb56; KK115U68. 

Important, please deliver ... 
Ferro-Bond display ckita no. 73: 
Talking strip signs and do-it-your- 
self girls. Paint. © Con-Ferro 
Paint & Varnish Division, Valspar 
Corp.; 20Feb56; KK115U69. 

VANITY PAIR MILLS, INC. © 

And she'll sleep beautifully ever 
after ... Lingerie. (In The New 
Yorker, Nov. 26, 1955, p. 23) 
Appl-. author: Abbott Kimball Co., 
Inc. ©2l4J4ov55; KKIII4.I99. 

The chantilly lace sheath pared 
down and poured over a lining of 
crisp, shape-sustaining nylon 
tricot. Lingerie. (In The New 
Yorker, Apr. 21, I956, p.23) 
Appl. author: Abbott Kimball Co., 
Inc. © 19Apr56; KKII726U. 



1956 



CURRENT REGISTRATIONS 



97 



Collector's Item In permanently 
pleated nylon tricot and handrun 
Alencon lace. Slip. (In Vogue, 
May I, 1956, p.36) Appl. author: 
Abbott Kimball Co., Inc. 3> IMay^b; 
KK117260. 

En route anywhere, the most en- 
chantlngly feminine ensemble In 
transit, pajamas ... and a bil- 
lowy, chef-collared coat. (In 
Harper's bazaar, May 1956, P«21) 
Appl. author: Abbott Kimball Co., 
Inc. © BJay56; KK117262. 

The flowering sheath, a smooth, wil- 
lowy descent of nylon tricot ... 
Slip. (In Mademoiselle, Mar. I956, 
p. 16) Appl. author: Abbott Kim- 
ball Co., Inc. © 29Feb56; 
KK117261. 

The girl who waltzes in a cloud ... 
Gown & peignoir. (In Vogue, 
Feb. 1, I956, p. 62) Appl. au- 
thor: Abbott Kimball Co., Inc. 
© lFeb56; KKIII4.197. 

The legendary loveliness of lace, 
appliqued on net and mantled over 
drifts of nylon tricot. Gown, 
peignoir. (In Vogue, Apr. 1, 1956, 
p. 12) Appl. author: Abbott Kim- 
ball Co., Inc. © lApr56; KKH7265. 

The mists of spring drifting in on 
layers of filmy nylon tricot ... 
Gown, peignoir & matching slip. 
(In Harper's bazaar, Mar. 1956, 
p. 1^2) Appl. author: Abbott Kim- 
ball Co., Inc. © lMar56; KKH7259. 

Night blooming roses cultivated in 
the most delicately hued embroi- 
dery ... Gown & peignoir. (In 
Mademoiselle, Feb. I956, P.I4.7) 
Appl. author: Abbott Kimball Co., 
Inc. © 29Jan56; KKIII4.I95. 

Only by Vanity Fair. A slip that is 
specially wonderful under the new 
sleek sheaths. (In Charm, Nov. 
1955, P. 33) Appl. author: Abbott 
Kimball Co., Inc. © 220ct55; 
KKllig.93. 

Only by Vanity Fair. A wealth of 
wonderful lace distinguishes this 
beautiful gown ... (In Vogue, 
Dec. 1955, P.5U) Appl. author: 
Abbott Kimball Co., Inc. © lDec55; 
KKlllj.196. 

Only by Vanity Fair. lhe gift that 
bespeaks your personal compliments, 
this exquisite slip ... (In Vogue, 
Nov. 1, 1955, p. 26) Appl. au- 
thor: Abbott Kimball Co., Inc. 
© 1Nov55; KKlllj.198. 

Only by Vanity Fair. The so-per- 
sonal gift with details of fine 
elegance, this slip in the new 
slim silhouette ... (In The 
Christian Science monitor, Nov. 26, 

1955, p. 3) Appl. author: Abbott 
Kimball Co., Inc. © 26Nov55; 
KKIIJ42OO. 

Ihe slip with a beautiful figure is 
as delicately curved, as judicious- 
ly cut as the dress it goes under. 
(In The New Yorker, Feb. 11, I956, 
p. 13) Appl. author: Abbott Kim- 
ball Co., Inc. © 9Feb56; 
KKH7266. 

Summery drifts of nylon tricot, 
foamed out under a ribbon tied 
collar ... Gown, peignoir & 
matching pettiskirt. (In The 
Christian Science monitor, Apr. 28, 

1956, P«3) Appl. author: Abbott 
Kimball Co., Inc. © 28Apr56; 
KKH7263. 

The underlying sheath is simply 
this, slim as a wand, sleek as 
silver, a new found perfection ... 
Lingerie. (In Charm, Mar. 1956, 
p. 13) Appl. author: Abbott Kim- 
ball Co., Inc. © 22Feb56; 
KKH7258. 



Young a3 the springtime and fitting 
to perfection. Trousseau lingerie 
ensemble. (In Bride's magazine, 
spring I956, P.J4.5) Appl. author: 
Abbott Kimball Co.. Inc. 
© 15Jan56; KKIII+19I4.. 

VAN KOERT, JOHN. 

First edition lamps, designed by 
John Van Koert. SEE Rembrandt 
Lamp Corp. 

VARICK PHARMACAL CO., INC., division 
of E. FOUGERA & CO. SEE Fougera 
(E.) & Co., inc. 

7A I',^ mCm B *> sole owner, VAC ON 
PACKAGING & DISTRIBUTING CO. SEE 
Vacon Packaging & Distributing Co. 
VENTARAMA. 

Ventarama, the picture window to the 
sky, for twice the light, twice 
the ventilation. Skylight. Fold- 
er. © Paul E. Bechtold d.b.a. 
Ventarama; 10Mar56; KKII6677. 

VERSA PRODUCTS CO. © 

Versa railing; how to install it. 
Folder. Appl. author: Edward J. 
Kusel. © 20Apr56; KKll655i(.. 

VICTOR SAW WORKS, INC. © 

Use the right blade for every job. 
Victor Saw wall chart. Appl. au- 
thor: De Witt Vander Voort. 
© lDec55; KKH3707. 

VIEHWEGER, H. P. d.b.a. H. P. VIEH- 
WEGER CO. SEE Viehweger (H. P.) Co. 

VIEHWEGER (H. P.) CO. 

Deca-Write. Decorate your own cake. 
Net wt. 1/8 lb. Label. Appl. 
author: Donald Johannes Mackey. 
© H. P. Viehweger d.b.a. H. P. 
Viehweger Co.; 26Jan^6; KKIII4.309. 

VIKING RECORDS. 

The Viking; Paul Norrback, accordion 

artistry. TV-201. Label. Appl. 

author: Arthur Seifert. © Viking 

Records, solely owned by L. E. 

Laine; l6Mar56 (in notice: 1955); 

KK115362. 
The Viking; Paul Norrback accordion 

artistry. TV-201-A & B. Label. 

Appl. author; Toinl Kaartinen. 

© Viking Records, solely owned by 

L. E. Laine; 7Mar56; KK115361. 

VIKING SLOANE CORP. © 

Does your house get dirty the day 
after it's cleaned? Cartoon. 
Permadox. Dirt-resistant cleaner, 
(In The Hartford courant, May 6, 
1956, p.2lj_E) Appl. author: 
Eugene Griffin. © 6May^6; 
KKII708I1.. 
Does your house get dirty the day 
after it's cleaned? Muddy shoes. 
Permadox. Dirt-resistant clean- 
er. (In The Hartford courant. 
May 6, 1956, pt.E, p. 21;) Appl. 
author: Eugene Griffin. © oMay56; 
KK117085. 

VITA LAWN, INC. © 

Lawn life insurance. Contents 

1 fluid gallon. Liquid fertiliz- 
er. Label. Appl. author: Frank 
R. Johnson. © 10ct55; KK1130l;3. 

VITALITY MILLS, INC. © 

New, Vitality dry dog food guar- 
anteed to satisfy meat hunger or 
double your money back. (In The 
Indianapolis star, Apr. I4., 1956, 
P.I4.6) Appl. author: Standart & 
O'Hern Advertising Agency, Inc. 
© UApr56; KKH58OO. 

VITAMIN FOOD CO., INC. © 

The Bio-Graph devoted to therapeu- 
tics and nutrition. No. 3: New 



concepts of optimal nutrition 
during the second forty years. 
Brewers' yeast. Mail folder. 
© 27Dec55; KKH3OO8. 

Vi-Ora, high potency multiple vita- 
min-mineral nutritional supple- 
ment. Folder. © 15Feb56; 
KKHU9I+2. 

VITARINE CO. , IMC. © 

Belivron elixir with B-12 and folic 
acid. Vitamin tonic. Folder. 
Appl. author: Irving F. Shaw. 
© 23Jan56; KKH3658. 

Reserpine injection for neuropsy- 
chiatric conditions. Serpivite 
brand. Pharmaceutical. Folder. 
Appl. author: I. Franklin Shaw. 
© 10Apr56; KKH7301. 

Shortest route to nutritional re- 
covery in B-complex deficiency, 
injection Superbee with B-12. 
Vitamin injection. Folder. 
Appl. author: Irving F. Shaw. 
© 23Jan56; KKII3657. 

VOGLER, GERHARD d.b.a. FEELY MANUFAC- 
TURING CO. SEE Feely Manufacturing 
Co. 

VOLCO BRASS & COPPER CO. © 

This symbol signifies your quality 
source for brass, copper, bronze 
... (Volco symbol) (In American 
metal market, Jan. 6, 1956, p. 5) 
Appl. author; David Straus, III. 
© 6Jan56; KKL175^6. 

VON STERNBERG, JULE R. & CHARLES H. 
ALBIN composing the firm SHOW-HOUSE. 
SEE Show- House. 

VOSS (A. H. ) CO. © 

Simplifies shower installations. 
Precast shower receptors. Folder. 
Appl. author; Arthur H. Voss. 
© 2Dec55; KKL13070. 

VULCAN MOTOR PRODUCTS, INC. © 

Increasing in popularity, ignition 
tune-up kits for all popular make 
cars including 1956 models. Form 
56-T-5A. Sheet. Appl. author: 
Alfred C. Greene. © 22Jun56; 
KK117711|. 
New one piece ... Matched contact 
point sets, standard and ventila- 
ted for Ford, Chevrolet, Plymouth 
and all other passenger cars. 
1956 ed. Form 56-60. Sheet. 
Appl. author: Alfred C. Greene. 
© 22Jun56; KK117712. 
Now, Vulcan has ignition tune-up 
kits for all popular make cars, 
including I956 models. Form 56-T- 
5. Sheet. Appl. author: Alfred 
C. Greene. © 13Mar56; KKIIU9I5. 
Presenting something new for the 
jobber. Heater shut off valve 
assembly for Ford, all models 
1953-56. Form 56-15. Sheet. 
Appl. author: Alfred C. Greene. 
© l5May56; KK116567. 
Ventilated contact point sets for 
... Ford type, Delco-Remy type, 
Auto-Lite type. 1956 ed. Form 
56-50. Sheet. Appl. author: 
Alfred C. Greene. © 22Jun56; 
KK117713, 
Vulcan vacuum chambers for auto-lite, 
Delco-Remy, Ford. I956 ed. Cata- 
log 56-12. [I4. p. ] Appl. author: 
Alfred C. Greene. © 13Mar56; 
KK114922. 



w 



WALDORF MUSIC HALL, INC. © 

Ballet moods. MH33-118. Phonograph 
records. Label. © HJun56; 
KKH75OI. 



98 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WALDORF MUSIC HALL, INC. © Cont'd. 

Country and western hits. MH-33 
129. Phonograph records. Label. 
© HJun56; KK117U98. 
Dixieland Jazz. MH33-121. Phono- 
graph records. Label. © HJun56; 
KK117500. 
Dixieland jazz and Chicago. MH 33- 
132. Phonograph records. Label. 
© HJun56; KK117U97. 
8 top hits. [Dancing girl with top 
hat & cane] MH 3324. Phonograph 
records. Label. © HJun56; 
KK11750U. 
8 top hits. [Girl dancing alone; 
juke box in background] MH3327. 
Phonograph records. Label. 
© HJun56; KK117U7U. 
8 top hits. cGlrl dancing; fellow 
seated on floor, clapping hands; 
record player & amplifier in back- 
grounds MH 3326. Phonograph 
records. Label. © llJun56; 
KK117473. 
8 top hits. cTeenage couple dancing; 
drummer in backgrounds MH3325. 
Phonograph records. Label. 
© HJun56; KK11714.72. 
Gay nineties; barber shop harmonies 
sung by the Pilot quartet. MH 33- 
116. Phonograph records. Label. 
© HJun56; KKII7502. 
Gilbert and Sullivan operetta 
favorites. MH 33-110. Phono- 
graph records. Label. © HJun56; 
KK117U87- 
Hit songs from hit shows - George 
Gershwin. MH 33-121;. Phonograph 
records. Label. © HJun56; 
KK117U99. 
Holiday for lovers. MH 33 146. 
Phonograph records. Label. 
© HJun56; KK117U78. 
Honky Tonk. Knuckles 0' Toole, his 
Honky Tonk piano and orch. MH 33- 
II9. Phonograph records. Label. 
© llMay56; KKII6533. 
Honky Tonk piano. Knuckles O'lbole 
(Mr. Honky Tonk himself) and or- 
chestra. MH 33-139. Phonograph 
records. Label. © llMay56; 
KKII653I+. 
The Ink Spots. cCaricature of quar- 
tet singing around microphone 3 
MH 33 152. Phonograph records. 
Label. © llJun56; KK117481. 
The Ink Spots. [Quartet of men with 
instruments & in singing motions] 
MH 33 ll | t |- Phonograph records. 
Label. © llJun56; KKII7I+89. 
Moods for lovers, played by Lew 
White at the organ. MH 33 103. 
Phonograph records. Label. 
© HJun56; KK117475. 
Music for your wedding day. cBrldes 
MH-33-13U. Phonograph records. 
Label. © llJun5b; KK117496. 
Peanuts Hucko and the All Stars play 
a tribute to Benny Goodman. 
MH 33 153* Phonograph records. 
Label. S> HJun56; KKH7I4.88. 
Piano moods, played by Pauline Al- 
port. MH 33 115. Phonograph 
records. Label. © HJun56; 
KK117U86. 
Polka party, Charles Magnante 

world's greatest accordion player 
and his orchestra. MH 33-1514-. 
Phonograph records. Label. 
© HJun56; KlO.i7l4.82. 
Polkas; Charles Magnante' s polka 
party. MH-33-135. Phonograph 
records. Label. © HJun56; 
KK117495. 
Ragtime piano, starring Willie, The 
Rock, Knox and his orchestra. 
MH33-LV7. Phonograph records. 
Label. © llJun56; KK117479* 



Red hot & blue Jazz. MH 33-141. 

Phonograph records. Label. 

© HJun56; KK1171491. 
The roaring 20' 3. MH 33 Uj.2. 

Phonograph records. Label. 

© HJun56; KK117483. 
Rock and roll New Orleans blues. 

MH-33-136. Phonograph records. 

Label. © llJun56; KKH7I4.9U. 

Songs from toyland. MH 33-155A. 

Phonograph records. Label. 

3) HJun56; KKII7J+8U. 
Songs of the Golden West. MH 33 

U4.3. Phonograph records. Label. 

© llJun56; KK117490. 

Songs of the South Seas, Ray Kinney 
and his famous Hawaiian orchestra 
and the Five Aloha Maids. MH 33- 
113. Phonograph records. Label. 
© HJun56; KK117503. 

Spirituals and Jubilees sung by the 
Deep River Boys. MH33-108. 
Phonograph records. Label. 
© HJun56; KK117U77. 

The story of Christmas; the Nativity, 
narrated by John Scott and sung by 
Lanny Ross ... MH 33-145. Phono- 
graph records. Label. © HJun56; 
KK117485. 

Twinkle tunes. MH 33-138. Phono- 
graph records. Label. © HJun56- 
KK117U93. 

Waldorf Music Hall records; 8 of 
the world's greatest operatic 
arias. MH 33-101;.. Label. 
© llJun56; KK1 17476. 

When Christmas comes to our house. 
MH 33-140. Phonograph records. 
Label. © lljun56; KK117492. 

Willie, The Rock, Knox plays ragtime 
piano. MH 33 151. Phonograph 
records. Label. © lljun56; 
KK117U80. 

WALKER (B. B.) SHOE CO. © 

Lorraine Walker. N 743. Label. 
Appl. author; M. B. Claff & Sons, 
Inc. © 28Dec55; KK113151. 

WALKER (HIRAM) & SONS, INC. © 

The best people are spreading the 
word about our vodka. (In The 
New Yorker, Jan. 21, 1956, P«9D 
© l9Jan56; KK1139UO. 

The best people are spreading the 
word about our vodka. Man with 
sandwich board; Hiram Walker's 
vodka. (In The New Yorker, 
Jan. 21, 1956, p.91) Appl. au- 
thor; Bob Eck. © 19Jan56; 
KK114120. 

Cordials come beautifully gift- 
wrapped, just sign and give for 
Christmas. (In Ttie New Yorker, 
Dec. 17, 1955. P'57) © 15 D ec55; 
KK113011. 

I demand Hiram Walker's vodka, as 
advertised in Sports illustrated 
of March 26. (In Sports illus- 
trated. Mar. 26, 1956, p. 2) 
© 24Mar^6; KK1154L2. 

I demand Hiram Walker's vodka, as 
advertised in The New Yorker of 
March 24, 1956. Bartender pre- 
paring drink for irate customer. 
(In The New Yorker, Mar. 21;, I956, 
p. 43) Appl. author; Bob Eck. 
© 22Mar56; KKII57OU. 

Knowledgeable people buy Imperial 
whiskey and they buy it by the 
case. (In The New Yorker, Dec. 10, 

1955, p.8U) © 8Dec55; KK113303. 
Knowledgeable people buy Imperial 

whiskey and they buy it by the 
case. (In The New Yorker, Mar. 3, 

1956, p. 105) © lMar56; KKII527I. 
Our Walker's De Luxe butler thaws 

out Arthur Treacher. Bourbon. 
(In Life, Feb. 27, 1956. p.124) 
© 23Feb<j6; KK114438. 



7 years smooth, $0.h proof, Walker's 
De Luxe, best of the straight 
bourbons, by Hiram Walker. (In 
Life, Jan. 30, I956, p.103) 
© 26Jan^6; KKII394I. 

Vodka martinis? Has coexistence 
been authorized? (In Sports- 
illustrated, Feb. 27, I956, p. 10) 
© 25Feb56; KK114U39- 

Vodka martinis? Has coexistence 
been authorized? Two men at 
table with two huge martinis be- 
fore them. (In The New Yorker, 
Feb. 25, 1956, p. 83) Appl. au- 
thor; Bob Eck. © 23Feb56; 
KK1 14895. 

WALLER (BOB) BDICK, INC. © 

Bob Waller says: It pays to be our 
booster. Automobile sales. 
Sheet. Appl. author: William J. 
Kennedy. © l8Jun56; KK1171+13. 
Here's the way to get your free 
safety-lane inspection. Auto- 
mobile service. Mail folder. 
Appl. author: William J. Kennedy. 
© 31Jan56; KKH37OO. 
Operation safety for spring. Auto- 
mobile service. Mail folder. 
Appl. author: William J. Kennedy. 
t> llApr56; KK115561. 

WALTON CO. © 

Walton tap extractors. (Catalog 
sheet of extractors) © 120ct55; 
KKlloOll. 

WANDER CO. © 

Chocolate flavored, new, Ovalmix, 
the complete Ovaltine drink. Net 
weight eight ounces. Food sup- 
plement. Label. © 9Mar56; 
KKH7I98. 

Sweet chocolate flavored instant 
Ovaltine, dietary supplement. 
Net weight six ounces. Label. 
© 5Dec55; KKH7U69. 

WARD & STALNAKER. © 

Control your weight with W * S pro- 
tein 90. Figure of woman on scale 
[half view of woman's face] Con- 
tains 36O tablets & 3° capsules. 
Food supplement. Package label. 
Appl. author: Hedden Johnson. 
© 15Jan^6; KKII574?. 
Control your weight with W & S pro- 
tein 90. Figure of woman on scale. 
36O tablets. Food supplement. 
Label. Appl. author: Hedden 
Johnson. © 15Jan56; KK115744- 

WARD BAKING CO. © 

New, Tip-Top butter pound cake. 
Net weight 12 oz. Label. 
© lApr^S; KKII5I426. 

WARD INDUSTRIES CORP. 

Higher styles, higher priced gar- 
ments ... The country's real gone 
for a higher standard of appear- 
ance. Laundry machinery. Folder. 
Appl. author: Syracuse Advertis- 
ing. (Q, Prosperity Co., Inc., 
division of Ward Industries Corp.; 
24^ay56; KK117080. 

Now in production, the Incomparable 
Imperial. Laundry machinery. (In 
The National cleaner & dyer, Jan. 
1956, p. 60-61) Appl. author: 
Syracuse Advertising. © Prosper- 
ity Co., Inc.; 9Jan56; KK113741. 

WARNER BROS. CARTOONS, INC. © 

Bugs Bunny's magic rub-off pictures. 
No. 5375:69. Label. © 15Dec55; 
KK114391. 

WASHINGTON STEEL PRODUCTS, INC. © 
Kitchen corner space can be better 
utilized with Washington revolving 
corner shelves. Sheet. 
© 21Nov55; KK114171. 



1956 



CURRENT REGISTRATIONS 



99 



One Washington Line 1211 Spotlite 
knob, polished brass U S 3. Label. 
© l6May55; KKlHp.69. 

Smooth, effortless operation with 
this nylon-wheeled drawer slide. 
The Washington Line no. 2000. 
Sheet. © 1Nov55; KKllij.170. 

Washington Line architectural prod- 
ucts, cabinet hardware ... Cata- 
log no. 333. 12 p. © 15Feb55; 
KK113037. 

Washington, the complete line of 
residential rolling door hard- 
ware. Catalog no.T-55. 11 p. 
© 15Sep55; KKH3036. 

WATCHMAKERS OF SWITZERLAND. © 
The Watchmakers of Switzerland 

Sales School-Er puzzle for jewelry 
store personnel. Sheet. Appl. 
author: Foote, Cone & Belding. 
© 23Apr56; KKH62I42. 

WATERFILL & FRAZIER DISTILLERY CO. © 
The gold standard of Kentucky bour- 
bon ... 39 years before the first 
gold double eagle was coined, in 
I8I4.9, Waterfill and Frazier was 
distilled in Kentucky. (In The 
Seattle times, v. 79, no. 1+8, p. 23) 
© 17Feb56; KKll6024. 
39 years before the first gold 
double eagle ... Waterfill and 
Frazier, the gold standard of 
Kentucky bourbon since 1810. (In 
Monopoly state review, Feb. 195&, 
p.k) © 175^56; KK116147. 

WATERS (ROBERT A.) INC. © 

Mr. C. R. 0. sez: Now you can have 
a flat without inconvenience. 
Electronic components. Envelope. 
Appl. author: Robert A. Waters. 
© 30Nov55; KKH6732. 

WAYNE KNITTING MILLS. © 

Those fabulous Belle -Sharmeer Leg- 
Size stockings. (In Glamour, 
Mar. 1956, P«5U) Appl. author: 
John J. FInlay. © lMar56; 
KK115479. 

Those heavenly Belle-Sharmeer Leg- 
Size stockings, fully fashioned, 
magi-stretch, seamless. (In 
Glamour, May I956, p. 12) Appl. 
author: John J. Finlay. 
© lMay56; KKH6I4.8I. 

Those incredible Belle-Sharmeer, 
Leg-Size stockings. (In Vogue, 
Feb. 1956, p. 110) Appl. author: 
John J. Finlay. © lFeb56; 
KKH3875. 

Those irresistible Belle-Sharmeer 
Leg-Size stockings, fully fashion- 
ed, magi-stretch, seamless. (In 
Vogue, June 1956, p. 6) Appl. au- 
thor: John J. Finlay. © Uun56; 
KK117106. 

Those tantalizing Belle-Sharmeer 
Leg-Size stockings. (In Vogue, 
Apr. I956, p. 22) Appl. author: 
John J. Finlay. © lApr56; 
KKH5IJ.8O. 

WEATHERLY (W. H. ) CO. © 

Peanut brittle. Net wt. 16 ozs. 
Label. Appl. author: William 
Henry Weather ly, Jr. © 10ct55; 
KKII35OO. 

WEAVER (W. R.) CO. © 

For accuracy of aim, series 60 model 
K Weaver-Scopes, world's most used, 
most proved scope. Telescope 
sights. (In Outdoor life, Jan. 
1956, p. 69) Appl. author: Warren 
T. MIthoff. © 25Dec55; KK1130l4|. 

For fast accurate aiming and a wide 
field of view. Model K3. Weaver- 
Scopes. Telescope sights. (In 
Outdoor life, May 1956, p. 123) 
Appl. author: Warren T. Mithoff. 
©25Apr56; KKH6278. 



For varmints, targets, small game, 
precision shooting, Weaver-Scopes. 
Telescope sights. (In Outdoor 
life, Feb. I956, p. Ill) Appl. 
author: Warren T. Mithoff. 
© 25Jan56; KKII3882. 

A model BI4. or B6 Weaver-Scope for 
your .22. Telescope sights. (In 
Outdoor life, Mar. I956, p.117) 
Appl. author: Warren T. Mithoff. 
©25Feb56; KKIII4.363. 

See better, shoot better, with a 
Weaver-Scope on your .22. Model 
BI4. or B6. Telescope sights. (In 
Field & stream, June I956, p.125) 
Appl. author: Warren T. Mithoff. 
© 2l4May56; KKH683O. 

You'll shoot better because you'll 
see better. Weaver-Scopes. Tele- 
scope sights. (In Outdoor life, 
Apr. 1956, p. 137) Appl. author: 
Warren T. Mithoff. © 25Mar^6; 
KKH53I4.8. 

WEC0 PRODUCTS CO. © 

800 germ-fighters for 60^. Dr. 
West's Miracle-Tuft toothbrush. 
(In Life, Mar. 26, I956, p.ll+S) 
Appl. author: J. Walter Thompson 
Co. ©23Mar56; KKH5933. 

It's had a germ-fighter shot. Dr. 
West's Miracle-Tuft toothbrush. 
(In Life, Feb. 27, I956, p. 52) 
Appl. author: J. Walter Thompson 
Co. © 2l|Feb56; KKIIJ4.608. 

It's had a germ-fighter shot. Dr. 
West's Miracle-Tuft toothbrush. 
(In Look, Apr. 3, I956, p. 12) 
Appl. author: J. Walter Thompson 
Co. ©20Mar56; KK115932. 

My toothbrush can lick your tooth- 
brush anytime. Dr. West's Mir- 
acle-Tuft. (In Parents' magazine, 
Mar. 1956, p.l|.) Appl. author: 
J. Walter Thompson Co. © 25Feb56; 
KKlli+611. 

New Dr. West's Miracle-Tuft wears 
a sterile mask 2l| hours a day. 
Toothbrush. (In Life, Nov. Tl\., 

1955, p. 6) Appl. author: 

J. Walter Thompson Co. © 11Nov55; 
KK113U55. 
A new toothbrush with antiseptic 
values lasting up to 1+ months in 
use. Dr. West's toothbrush. (In 
Medical digest, Aug. 1955, P-k°- 
l+l) Appl. author: J. Walter 
Thompson Co. © 10Aug55; KKII3I152. 

The one and only germ-fighting 
toothbrush. Dr. West's Hiracle- 
Taft. (In Extension, Feb. I956, 
p. 6) Appl. author: J. Walter 
Thompson Co. W 10Jan56; KKIII4.609. 

The one and only germ-fighting 

toothbrush ... Dr. West's Miracle- 
Tuft. (In Parents' Dec. 1955, 
p.L|.) Appl. author: J. Walter 
Thompson Co. © 25N0V55; KKII3I45I+. 

The one and only germ-fighting 
toothbrush. Dr. West's Miracle- 
Tuft. (In Parents' magazine, 
Apr. 1956, P.J+) Appl. author: 
J. Walter Thompson Co. © 2ljMar56; 
KK11593U. 

Stops germs that cross its path 
between brushings. Dr. West's 
Miracle-Tuft toothbrush. (In 
Look, Mar. 6, I956, p.l8) Appl. 
author: J. Walter Thompson Co. 
© 21Feb56; KKIU+6IO. 

Stops germs that cross its path be- 
tween brushings. New germ-fight- 
ing Dr. West's Miracle-Tuft. 
Toothbrush. (In Life, Jan. 30, 

1956, P. 39) Appl. author: 

J. Walter Thompson Co. © 2?Jan56; 
KKIII4.617. 

WEINBERG, MILTON t.a. HANDI-DANDY. 
SEE Handi-Dandy. 



WEINTRAUB BROS. & CO . © 

Salute. Uniforms. Folder. 

v.ll, no. 3. © 15Dec55; KKH3717. 

WELDING ADVERTISING AGENCY, INC. © 
These money and time saving farm 
repairs made exclusively in this 
shop with the modern process that 
gives long lasting, strong welds. 
Original, Low Temperature Eutectlc 
welding alloys. Chart. © 8May56: 
KKII6599. 

WELDING FITTINGS CORP. © 

Type C corrosion-resistant stub ends. 
Leaflet 100. Appl. author: W. S. 
Hill Co. © 22May56; KKH7123. 

WELDING PRODUCTS DIVISION, A. 0. SMITH 
CORP. SEE Smith (A. 0.) Corp. 

WELLC0 SHOE CORP. © 

You and Wellco come to Life with a 
bang. Foamtreads. (In Boot & 
shoe recorder, Feb. 15, I956, p. 9- 
12) © 15Feb56; KKllI+20lw 

WEMBLEY, INC. 3) 

East Indian fashions created by 
Wembley. Neckwear. Pamphlet. 
© 10Dec55; KKH3I4.56. 

The elegance of Nor-East Non-Crush 
fabric. Neckties. (In Men's 
wear, Mar. 9, I956, p. 6) Appl. 
author: Fitzgerald Advertising 
Agency. © 9Mar56; KKH59I17. 

Elegance that means good grooming. 
Golden House. Neckties. (In The 
New York times magazine, Apr. 8, 
1956, p. 28) Appl. author: Fitz- 
gerald Advertising Agency. 
© 8Apr56; KKH7083. 

For men who don't like wrinkled 
ties: crush it, twist it, knot It, 
not a wrinkle. Wembley Nor-East 
Non-Crush. (In Life, Mar. 5, I956, 
p. 171) Appl. author: Fitzgerald 
Advertising Agency. © lMar56; 
KKII5903. 

It took Wembley to work such 
wonders of styling and color in 
Dacron 100 ties. (In Vogue, June 
1956, p.26-27) Appl. author: 
Fitzgerald Advertising Agency. 
© Uun56; KKH7239. 

The new fashion in tie fabric 

Wembley Tyrolean ties. (In Vogue, 
Apr. I956, p.lj2-l|3) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © lApr56; KKII590I1.. 

New fashion in tie-shape, the Tear 
Drop shape in Dacron-100, created 
by Wembley. (In Esquire's apparel 
arts, Jan. 1956, p.13) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © Uan56; KKH3656. 

New frost-textured tie fabric to go 
with the new nubby- weave suits, 
Sun Valley, by Wembley. Neckties. 
(In Sports illustrated, May ll;, 
1956, p. 72) Appl. author: Fitz- 
gerald Advertising Agency. 
© ll|May56; KKH6607. 

The real test of tie quality: crush 
it, twist it, knot it, not a 
wrinkle, Wembley Nor-East Non- 
Crush. Neckties. (In The Satur- 
day evening post, Apr. llj., I956, 
p. 90) Appl. author: Fitzgerald 
Advertising Agency. © 10Apr56; 
KKH6623. 

Season after season, year after 
year, every Wembley tie is pre- 
sold for you. (In Esquire's ap- 
parel arts, Jan. 1956, p. 8-9) 
Appl. author: Fitzgerald Adver- 
tising Agency. © Uan56; KK1139lj.9. 

Tie-together look flatters the new 
striped shirts, the new blue suits 
and you ... Ceylon silver. Neck- 
ties. (In Esquire, May 19^6, 



100 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WEMBLEY, INC. © Cont'd. 

p.ij.0) Appl. author: Fitzgerald 
Advertising Agency. © 10Apr56; 
KK1159*4.6. 

Tie-together look flatters the new 
striped shirts, the new brown 
suits, and you ... Bamboo beige. 
Neckties. (In Esquire, Apr. 1956, 
P.2J+) Appl. author: Fitzgerald 
Advertising Agency. © 8Mar56; 
KK115U38. 

Tie-together look flatters the new 
striped shirts, the new grey suits, 
and you ... Bengal blue. Neck- 
ties. (In Esquire, Mar. 1956, 
p. 126) Appl. author: Fitzgerald 
Advertising Agency. © 9Feb56; 
KK115U37. 

Tie-together look for wear with Ivy 
suits and smart new casual blazers. 
University Repps, by Wembley. 
Neckties. (In Esquire, June 1956, 
p.l(.2) Appl. author; Fitzgerald 
Advertising Agency. © 10May56; 
KK117082. 

To help you increase your neckwear 
sales. (In Daily news record, 
Jan. 18, 1956, p. 29) Appl. au- 
thor: Fitzgerald Advertising 
Agency. © l8Jan56; KKII3652. 

The unequaled tie value, crush it, 
twist it, knot it, not a wrinkle, 
Wembley Nor-Sast Non-Crush. (In 
The Saturday evening post, May 5# 
I956, p. 66) Appl. author: Fitz- 
gerald Advertising Agency. 
© lMay56; KKH662IJ.. 

Wembley announces Dacron 100, the 
biggest Dacron promotion in neck- 
wear history. (In Dallv news rec- 
ord, Jan. 10, 1956, p. 28) Appl. 
author: Fitzgerald Advertising 
Agency. © 10Jan56; KKII3653. 

Wembley brings you Dacron-100, the 
biggest Dacron promotion in neck- 
wear history. Pamphlet. 
© 15Dec55; KK115512. 

You're right with white. Neckties. 
(In Collier's, Mar. 30, I956, 
p. 12) Appl. author: Fitzgerald 
Advertising Agency. © 15Mar56; 
KK115212. 

WESTERN CONDENSING CO. © 

Now from Peebles', a hl-fat uniden- 
tified factor poultry premlx. 
Folder. Appl. author: Richard W. 
Ellefson. © 27Apr^6; KKII6433. 

U. S. P. edible crude special order 
lactose. Pure milk sugar. Fold- 
er. Appl. author: Richard W. 
Ellefson. © 8Jun56; KKH7U16. 

WESTERN MACHINERY CO. © 

Wemco sand preparation machines for 
top quality sand. Bulletin no. 
Cq.-R21. 3 p. Appl. author: 
William F. Haddon. © 7Nov55; 
KKIH898. 

WESTERN PLASTIC PRODUCTS. 

About our dance-club badges. Sheet. 
© Western Plastic Products, solely 
owned by William Earl Williams; 
l;Jan56; KKH5878. 

Carefree dancing can be yours: Plan 
A. Sheet. © Western Plastic 
Products, solely owned by William 
Earl Williams; 20Mar56; KKII5879. 

Designs you may use in special 
dance-club badges. Plan B. 
Sheet. © Western Plastic Prod- 
ucts, solely owned by William Earl 
Williams; 22Jan56; KKII6OI5. 

Plan B: Western Plastic slot badges 
for dance clubs; price quotations 
for special badges; order blank. 
Folder. © Western Plastic Prod- 
ucts, solely owned by William 
Earl Williams; 10Feb56; KKll60l6. 



Standard dance club designs. Sheet. 
© Western Plastic Products, solely 
owned by William Earl Williams; 
15Dec55; KKH6OI7. 

WESTINGH0USE ELECTRIC INTERNATIONAL 
CO. © 

Operation doorbell. Electric ap- 
pliances. Ad mat. © lFeb56: 
KKlU+571. 

WEYERHAEUSER SALES CO. © 

Weyerhaeuser l^-square lumber. 
Rafter cutting guide. Card. 
© lDec55; KK113501. 

WHEATON FINANCE CO. © 

Hi there, I'm Barry Borrower. Sheet. 
© 5Mar56; KKIII4.7O3. 



SEE Whirlpool-Seeger 



WHIRLPOOL CORP. 
Corp. 

WHIRLPOOL-SEEGER CORP. © 

New look in your kind of washer. 
Whirlpool Surgomatic with touch- 
button control. (in Farm journal, 
Nov. 1951+, p. 120) © Whirlpool 
Corp. (by merger became Whirlpool- 
Seeger Corp. I50ct55); 220ct5k; 
KK113MJ.2. 

RCA Whirlpool washers, dryers and 
ironers. 62 p. Appl. author: 
John Roy Netedu. © 9Jan56; 
KKHI4.I59. 

WHITEHALL METAL STUDIOS, INC. © 

Distinctive Whitehall weather vanes 
and house signs. 19 p. Appl. 
author: H. J. Wenzel. © 21Feb56; 
KKH5272. 

WHITEHALL PHARMACAL CO. © 

Amazing liquid now loosens corns 
and calluses so they lift off 
easily with fingers. Freezone. 
(In The Wilmington news, Wilming- 
ton, N. C, Feb. Ik, 1956, p. 9) 
Appl. author: David Grayson. 
© Il+Feb56; KK115U53. 
Announce new way to relieve pain of 
arthritis and rheumatism without 
pills. InfraRub. Medicinal anal- 
gesic cream. (In The Honolulu 
advertiser, Honolulu, Hawaii, 
Feb. 8, 1956, p.A2) Appl. au- 
thor: Eugene Whelan. © 8Feb56; 
KKH6I4.O9. 

Asthma formula prescribed most by 
doctors, available now without 
prescription. Prlmatene. (In 
The Washington post & times her- 
ald, Washington, D. C, Feb. 20, 
195°t P-3°) Appl. author: Arnold 
Deutschman. © 20Feb^6; KKllljl+Ol. 

Medical development acts new way to 
help break cycle of family cold 
suffering. Dristan. (In Lebanon 
dally news, Lebanon, Pa., Jan. 18, 
1956, p. 8) Appl. author: Robert 
G. Hughes, Jr. © l8jan56; 
KK1151+51. 

New discovery restores deep, clear 
breathing, relieves aches, fever 
of virus colds. Dristan. (in 
Augusta herald. Augusta, Ga. , Jan. 
18, 1956, P. 10) Appl. author: 
Robert G. Hughes, Jr. © l8Jan56; 
KK115U50. 

New liniment penetrates deep, brings 
immediate relief to muscle aches, 
pains, backache. Heet. (In Aber- 
deen American-news, Aberdeen, 
S. D., Nov. 1I4., 1955, p. 3) Appl. 
author: Charles Rabkin. © 1I4N0V55; 
KK113156. 

New medical development calms jit- 
tery stomach nerves, relaxes stom- 
ach spasms, relieves nervous in- 
digestion. Soothol. (In Roanoke 
world-news, Roanoke, Va., Jan. 11, 
I956, p. 2) Appl. author: Eugene 
F. Whelan, Jr. © HJan56 (in 
notice: 1955); KK113399- 



New safe facial quality hair remover 
melts away masculine shadow of 
facial hair. Neet. Depilatory. 
(In Arizona days & ways magazine 
(The Arizona republic), Phoenix, 
Ariz., Feb. 26, I956, p. 27) 
Appl. author: David Grayson. 
© 26Feb56; KKlllj.976. 

New substance discovered by science, 
tested in cream form by noted 
dermatologist, reduces wrinkle 
depth ... Vitalesence, skin re- 
spiratory complexion cream. ( In 
Richmond news leader, Apr. 2, 1956, 
p. 15) Appl. author: Robert G. 
Hughes, Jr. © 2Apr56; KKII557I+. 

New substance discovered by science, 
tested In cream form by noted 
dermatologist reduces wrinkle 
depth ... Vitalesence, skin re- 
spiratory complexion cream. (In 
The Evening news, Harrisburg, Pa., 
Apr. 2, 1956, p. 12) Appl. au- 
thor: Robert G. Hughes, Jr. 
© 2Apr56; KK115513. 

New substance discovered by science, 
tested in cream form by noted 
dermatologist ... Vitalesence, 
skin respiratory complexion cream. 
(In The Evening news, Harrisburg, 
Pa., Mar. 21, I956, p. 27) Appl. 
author: Robert G. Hughes, Jr. 
© 21Mar56; KKll'jk'ik* 

New substance discovered by science, 
tested in cream form by noted 
dermatologist ... Vitalesence 
with Substance SRF. cWoman under- 
going skin testa (In Richmond 
times-dispatch, Mar. 21, 1956, p. 3) 
Appl. author: Robert G. Hughes, 
Jr. © 21Mar56; KK115U55. 

Science finds new tablet that 
shrinks nose tissues swollen by 
cold virus. Dristan. Sheet. 
Appl. author: Robert G. Hughes, 
Jr. ^)27Dec55; KK116I+08. 

Science now removes corns and cal- 
luses without cutting. Freezone. 
(In Longvlew daily news, Longview, 
Tex., Feb. IJ4., 1956, p. 3) Appl. 
author: David Grayson. © lkFeb56: 
KK1151*52. 

Special type laxative now prescribed 
by doctors for hemorrhoid suffer- 
ers. Petro-Syllium. (In The Eve- 
ning news, Harrisburg, Pa. , Nov. llj, 
1955. P«5) Appl. author: Alfred 
Goldman. © II4N0V55; KKII3I55. 

To women who are afraid to face the 
unpleasant facts about facial 
hair. Neet. Depilatory. (In 
Fun In Florida magazine (The Miami 
herald), Feb. 26, 1956, p. 19) 
Appl. author: David Grayson. 
© 20Feb56; KK11^975. 

WHITMAN (STEPHEN F. ) & SON, INC. © 
All soft centers, chocolate covered. 

One pound net. Label. © lMar55 

(in notice: I95U); KK111A03. 
Almond butter crunch; chocolate 

covered. 6 ozs. net. Label. 

©20Jun55; KKlll+538. 
Assorted chocolates and confections. 

ll+ ozs. net. Label. © lSep5^; 

KKIII15I+I4.. 
Assorted creams; chocolate covered. 

6 ozs. net. Label. © lAug55; 

KK114535. 
Assorted favorites. All bon bon 
style, candies. One pound net. 
Label. © 10Apr5i|.; KKIU4.5I4.3. 
Be a smart Santa, give Whitman's 

chocolates. Whitman's Sampler, 

Golden Flair, fruit and nut, 

miniatures. (In Life, Dec. 6, 

195U) © 3Dec5l+; KK11Mj76. 
Bon-bon coated mint sticks. 5 ozs. 

net. Label. © Uug55; KKHJ4.537. 



1956 



CURRENT REGISTRATIONS 



101 



Bon bona; chocolate and bon-bon 

covered. 6 ozs. net. Label. 

© 10Apr55; KKIII4.5I42. 
Brittle sticks; chocolate covered 

molasses. 5 ozs. net. Label. 

© lAug55; KK114539. 
Caramels; chocolate covered. 6 ozs. 

net. Label. © lAug55; KKlll^l^. 
Chocolate and bon-bon covered cara- 
mels. 6 ozs. net. Label. 

© 1+Apr55; KKHJ+101+. 
Chocolate covered fruit and nut 

assortment. One pound net. 

Label. © lSep5l).; KKlll|5U5. 
Choicest chocolate, choicest centers, 

share Whitman's magic with someone 

you love. (In The Saturday eve- 
ning post, Oct. 16, 19514., p. 18) 

© 130ct5U; KK114556. 
Coconut bars; chocolate covered. 

7 ozs. net. Label. © lAug55; 

KK11U535. 
Crunchy peanut sticks; chocolate 

covered. 5 ozs. net. Label. 

© Uul55; KK11U532. 
Golden Flair assorted chocolates. 

One pound net. Label. © lSep55; 

KK11U102. 
Mellow mints, bon-bon coated. 

5 ozs. net. Label. © 10Apr55; 

KKII59I7. 
Milk chocolates. One pound net. 

Label. © Uun53; KKll^lOO. 
Miniature chocolates. One pound net. 

Label. © lSep5l+; KKIII4.O99. 
Miniatures. Whitman's assorted 

chocolates. One pound net. 

Label. © 29May56; KK117607. 
Mint juleps, refreshingly cool mint 

jell with marshmallow. 6 ozs. 

net. Candy. Label. © 10Apr55; 

KKIH12I4.I. 
Mint pattie; chocolate covered. 

Net wt. 1 oz. Label. © lAug55; 

KKlllUOl. 
Mint sticks; chocolate covered. 

5 ozs. net. Label. © lAug55; 

KKlll+536. 
Nut, fruit and chewy assortment. 

Whitman's chocolates. One pound 

net. Label. © 29May56j KK1176oa 
Peanut clusters; chocolate covered. 

5 ozs. net. Label. © lAug55i 
KKlll^ltG. 

Wonder Box. Whitman's choice 

candies for children. Net weight 

6 ozs. Label. © Uul55; 
KKIII1.5UI. 

WHITMAN PUB. CO. © 

Ding Dong School playtime box. Miss 

Prances. 2917:98. Label. 

© 2l+Oct55; KK113l*26. 
Ding Dong School; 16 valentines to 

make. Created by Prances Horwich. 

6065. Label. © 15Nov55; 

KKH3I4.22. 
l\ easy-do puzzles. No. 14.703:98. 

Label. © 15Dec55; KKllli.389. 

WILCO CO. © 

Foaming Clearex, window spray, foams 
the dirt away. 15 ozs. net weight. 
Label. © 23May56; KKII7IO8. 

Wilco black tire dressing. Net con- 
tents 32 fluid ozs. Label. 
© 7J«n55; KKH3I4.I44. 

Wilco black tire dressing concen- 
trate. Net contents one U. S. 
gallon. Label. © 30Jun55; 
KKH3278. 

Wilco liquid white sidewall cleaner. 
Net contents 1 U. S. gallon. 
Label. © 7May56; KKll66lO. 

WILEMAN BROS. & ELLIOTT, INC. © 

Mr. Peach. Plant Cooled California 

peaches. Label. © 9Jun56; 
KK117611. 



Mr. Plum. Plant Cooled California 
plums. Label. © 31May56; 
KK117610. 

WILL & BAUMER CANDLE CO., INC. © 
Alight with friendly overtones of 
gaiety and enjoyment. Fine 
candles by Will & Baumer. (In 
House beautiful, June I955, p.133) 
Appl. author: Barlow Advertising 
Agency, Inc. © Uun55; KK115210. 
Candle fashions, by Will & Baumer. 
(In Harper's bazaar, Oct. 1955, 
p. 95) Appl. author. Barlow Ad- 
vertising Agency, Inc. © 10ot55: 
KK115026. 

Jeweled settings for the golden 
circle of fashion. (In Town & 
country, Apr. 1955, p.19) Appl. 
author: Barlow Advertising Agency, 
Inc. © lApr55; KKlli4-935. 

Lovely symbols of good taste and 
gracious living, candles by Will 
& Baumer. (In Vogue, Feb. 1955, 
p. 75) Appl. author: Barlow Ad- 
vertising Agency, Inc. © lFeb55» 
KKII53O9. 

Softly keyed to the moment's mood, 
Will & Baumer candles for the gay, 
the formal, the casual. (In Har- 
per's bazaar, Apr. 1956, p. 62) 
Appl. author: Barlow Advertising 
Agency, Inc. © lApr56; KKH5737. 

WILLAT, I. A. d.b.a. HEATLESS PERMA- 
NENT WAVE CO. SEE Heatless Perma- 
nent Wave Co. 

WILLIAMS, ROGER C. d.b.a. WILLIAMS 
PRODUCTS CO. SEE Williams Products 
Co. 

WILLIAMS (WALTER) CANDY CO. © 
Jennie Lee ... valentine sweets. 
Net wt. 9 oz. Label. S) HJan56; 
KKH3237. 

WILLIAMS, WILLIAM EARL, sole owner, 
WESTERN PLASTIC PRODUCTS. SEE 
Western Plastic Products. 

WILLIAMS FURNITURE CORP. © 

Decor, the new continental look in 
modern, by Williams Furniture 
Corporation. (In Retailing daily, 
Jan. 9, 1956, section 2, P.I4.-5) 
Appl. author: Hicks & Greist, Inc. 
© 9Jan56; KKH323O. 

WILLIAMS PRODUCTS CO. 

Charm-Rite cleansing cream. Con- 
tents net 3 °z. Label. © Roger 
C. Williams d.b.a. Williams Prod- 
ucts Co.; 6Jan56; KKIII4.9I4.5. 

Curl-Rite hair dressing. Contents 
net 3 oz. Label. © Roger C. 
Williams d.b.a. Williams Products 
Co.; 6jan56; KKIII4.9U6. 

Stay-Rite hair pomade. Contents 
net 5 oz. Label. © Roger C. 
Williams d.b.a. Williams Products 
Co.; 6jan56; KK11J+9U7. 

WILLIAMSON-DICKIE MANUFACTURING CO. © 

Dickies Slacktime casuals; time off 
for good looks. (In Life, Apr. 2, 
1956, P«l+) Appl. author: Albert 
Evans, Jr. © 2Apr56; KKH5809. 

Dress up in Dickies Slacktime wash- 
able back-strap shorts. (In 
Esquire, May I956, p.llj2) Appl. 
author: Albert Evans, Jr. 
© 10Apr56; KKII7087. 

Look good, feel good in Dickies. 
Action-fitted work clothes. (In 
Life, Feb. 13, I956, p. 1+7) Appl. 
author: Albert Evans, Jr. 
© 13Feb56; KKII5808. 

Luxury looks at low cost, Slacktime 
casuals. Clothing. (In Esquire, 
June 1956, p. 168) Appl. author: 
Albert Evans, Jr. © 10May56; 
KK117033. 



WILL JON CO. 

Miracle acting Sum, burnt pan clean- 
er. Label. Appl. author: 
J. Willard Johnson. © Willjon 
Co., Inc.; 17May56; KK117619. 

WILLSON-PEELE CO., a division of 
W. R. PEELE CO., INC. SEE peele 
(W. R. ) Co., inc. 

WILLYS MOTORS, INC. © 

Did you hear the story about the 
farmer's daughter and the Jeep? 
(In Time, Apr. 2, 1956, p. 7) 
Appl. author: Norman, Craig & 
Kuramel, Inc © 28Mar56; KK117562. 
I just realized what I'd been miss- 
ing. Automobiles. (In The Satur- 
day evening post, May 15, 195U» 
p. 115) Appl. author: Ewell & 
Thurber Associates. © 12May5l4.; 
KK113639. 

WILNER WOOD PRODUCTS CO., INC. © 
The opening wedge to fashion. 
Wedge heels. 5628. Pamphlet. 
Appl. author: Joseph Wilner. 
©27Dec55; KKII3I+35. 

WILSON (A. L.) CHEMICAL CO. © 

Wilson shirt launderer's spotting 
guide. Card. Appl. author: 
John G. Schwarzmann. © 30Nov55; 
KKII3065. 

WILSON REFRIGERATION, INC. © 

Check these Wilson advantages backed 

by written guarantees. Bulk milk 

cooler. Card. Appl. author: 

John Powers Conde. © 10Feb56; 

KKlli|.910. 
Check these Wilson advantages 

backed by written guarantees. 

Rev. Bulk milk coolers. Card. 

Appl. author: John Powers Conde. 

© 17Feb56; KKII5228. 

WINEGARD CO. © 

Exclusive, the first multi-channel 
Yagi, pre-tuned to channels of 
your choice. TV antennas. (In 
Radio-electronics, Jan. 1956, 
p.li|3) Appl. author: Kenneth D. 
Warren. © 20Dec55; KKH2988. 

WINTER FILM ENTERPRISES. © 

Serpent and the cross. United 

Christian Artists. Records, films 
& filmstrips. Sheet. Appl. au- 
thor: A. Roane Winter. © 3May56; 
KKH6377. 

WISS (J.) & SONS CO. © 

How to make a felt card table cover 
with Wiss pinking shears. Pattern 
no. 139. Design by Eileen Brown. 
Appl. author: Ellington & Co., 
Inc. © 21Feb56; KK115229. 

How to make a fish pillow, a cat 
pillow and a back-drop with Wiss 
pinking shears. Pattern no.137. 
Designs by Eileen Brown. Appl. 
author: Ellington & Co. © 31Dec55: 
KKlli+008. 

How to make a kabuki collar and an 
obi belt with Wiss pinking shears. 
Pattern no.136. Designs by Eileen 
Brown. Appl. author; Ellington 
& Co., Inc. © 31Dec55; KKlllt.009. 

Wiss pinker fashions felt spats. 
Pattern no.l33« Design by Eileen 
Brown. Shears. Appl. author: 
Ellington & Co., Inc. © lDec55; 
KK1114.012. 

Wiss pinker fashions felt tiara. 
Pattern no.135. Design by Eileen 
Brown. Shears. Appl. author: 
Ellington & Co., Inc © lDec55; 
KKllij.010. 

Wiss pinker fashions holiday ap- 
pliques. Pattern no.1314.. Designs 
by Eileen Brown. Shears. Appl. 
author; Ellington & Co., Inc. 
© lDec55; KKIII4.OII. 



102 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



WOEHRMYER PRINT. CO. © 

Here's our paperwork. Speed Craft. 
Business forms. Polder. 
© 19Mar56; KK115877. 

WOLVERINE EQUIPMENT CO. © 

Wolverine Jetzone dryer sections 
make curing and drying ranges ... 
(In Paper, film & foil converter, 
Mar. 1956, p. 92) © lMar56; 
KK115301. 

W0LVERT0N, 0. A. © 

Burn-Rite, an oil burner chemical 

cleaner for use In oil burning 

stoves and furnaces. Net wt. 

8 oz. Label. © lMay56; 

KK116636. 
Burn-Rite, oil burner chemical 

cleaner. Folder. © lMay56; 

KK116637. 

WOMAN'S DAY, INC. © 

Danny Kaye, U. N. medic, he operates 
on kids' funnybones. All in one 
Woman's day, the A & P magazine. 
(In Tne New Yorker, June 2, 195°, 
p. 50-51) © 31May56; KKH6919. 
Exclusive In May ... All in one 
Woman's day, the A & P magazine. 
(In The New Yorker, Apr. 28, 1956, 
p. 78-79) © 26Apr56; KKll6l8l. 

WOOD (GEORGE) SONS & CO. © 

Our family tree. Red Star nursery 

products. Sheet. Appl. author: 

Nell Stolp Smock. © lPeb56; 

KK1155°9. 
See the new border. Mernlzed. 

Cotton diapers. Folder. Appl. 

author; Lincoln Roden, Jr. 

© 26Feb56; KKllit453. 

WOOD (J. R.) * SONS, INC. © 

Again, Artcarved points straight to 
PVP with another ad in Look, Sept. 
20th issue ... (Artcarved 's PVP 
puts you way ahead of your competi- 
tors) Jewelry. Direct mailer. 
© 30Aug55; KK1114.188. 

Artcarved steps up the pace with 
another big-space ad on PVP In 
Look, Oct. 18th issue ... ( Art- 
carved 's PVP boosts your fall 
business) Jewelry. Direct mail- 
er. © 27Sep55; KKIU4.I8I4.. 

Artcarved 's PVP has another date 
with the young crowd, another 
full page ad In Seventeen, October 
Issue ... (Artcarved' s PVP out- 
dates all other sales builders) 
Jewelry. Direct mailer. 
© 23SepS5; KK114186. 

Extra profit insurance: Artoarved's 
next PVP ad In Life, Oct. 21+ Is- 
sue ... ( Artcarved 's PVP, life 



insurance for your diamond busi- 
ness) Direct mailer. © Ik0ct55- 
KKIII4.I83. ' 

PVP, hottest idea in years, will be 
seen by millions in Artcarved' s 
next ad in Life, Sept. 26 issue. 
(Getting hotter all the time, PVP) 
Jewelry. Direct mailer. 
© l6Sep55; KK11U187. 

Triple impact, Artcarved again 

reaches the prospective brides in 
your town with 3 full page ads ... 
Jewelry. Direct mailer. 
©25Sep55; KK114185. 

W0OLLEY, GLENN NEWELL d.b.a. GROVE 
FURNACE. SEE Grove Furnace. 

W00LSEY (C. A.) PAINT & COLOR CO., 
INC. © 

Woolsey Cawlux Nautlcolors mixing 
chart. (Cawlux Nautlcolors color 
card) Folder. Appl. author: 
Wllbert B. Hanft. © HJan56; 
KK11714.32. 

WORLD PUB. CO. © 

Se-quoi-a. Webster's new world 
dictionary of the American lan- 
guage, college ed. Sample page. 
Appl. author; Mltford M. Mathews. 
© lMay56; KK1167U2. 

WORTHAM MACHINERY CO. © 

parts assembly exchange plan. 
Tractor parts. Folder. 
© l^Feb56; KK1 11*550. 

WRIGHT tc MCGILL CO. © 

It's new, the Mainllner Fre-Llne 
reel ... to give you trouble-free 
fishing. Folder. Appl. author: 
Stanley M. Wright. © l6Dec55; 
KK113058. 
Mr. Dealer: It's better than money 
in the bank when you feature Yank 
leader wheels ... Pishing tackle. 
Polder. Appl. author: Stanley M. 
Wright. © 28Dec55; KKII2987. 

Mr. Dealer; We have something for 

you. Eagle Claw fish hooks. 

Circular NL-356. Folder. Appl. 

author: Stanley M. Wright. 

© 23Feb56; KK11U587. 
Rlght-Flsh lures. Circular NL-556. 

Folder. Appl. author: Stanley M. 

Wright. © 3Apr56; KKH5I4.9U. 
Superior quality fishing line means 

repeat sales. Wright & McGill 

5L nylon monofilament. Polder. 

Appl. author: Stanley M. Wright. 

© 2JJan56 (In notice: 1955); 

KKH376I. 



The surest way to build your tackle 
sales is to have and to feature 
genuine American made Eagle Claw 
snelled hooks. Circular NL656. 
Polder. Appl. author: Karl E. 
Gerarden. © 30Apr56; KKH6328. 

The world's best, touch-plate, fin- 
ger-tip control of line and cast. 
Wright 5: McGill Stream 4 Lake 
spinning reel. Circular FM-2. 
Appl. author: Stanley M. Wright. 
© 10Peb56; KKHI4.O66. 

Wright & McGill genuine American 
made fishing tackle. Circular 
PM-1. Polder. Appl. author: 
Stanley M. Wright. © 2UFeb56; 
KKllJv586. 

WURZ (R. L. ) CO. © 

Wurz-Dowaglac system for curtain 
wall construction. Aluminum 
framing. (In Great Lakes archi- 
tecture, Mar. -Apr. I956, p. 12-13) 
Appl. author: Ray L. Wurz. 
© lApr56; KKH607I4.. 

WYLER & CO. © 

Instant bouillon makes 21 cups. Net 
wt. 2 7/8 oz. Label. Appl. au- 
thors: Anna S. Wyler & Norbert 
Schwarz. © 5Apr56; KKII6613. 

WYNN OIL CO. © 

You, too, can be a Wynner. Friction 
Proofing for: auto engine; upper 
cylinder & transmission. Stream- 
er. ©7May56; KKH65I3. 



X 



X LABORATORIES, INC. © 

X Quick Plush, cooling system clean- 
er, works and cleans as you drive. 
Contents 16 U. S. fluid ounces. 
Label. © 9Apr56; KKll66l8. 

XX PRODUCTS CO. 

Piles destroyer. Net wt. 1 oz. 
Clntment. Label. © William H. 
Taylor d.b.a. XX Products Co.; 
2May56; KK117616. 



Y 



YEAGER (R. N. ) CO. © 

Artsand sand painting kit. Label. 
Appl. author: Robert N. Yeager. 
© 28Feb56; KK117552. 

YOUNG AT HEART. SEE A. K. Young At 
Heart. 

YOUNGSTCWN KITCHENS DIVISION, AMERICAN 
RADIATOR & STANDARD SANITARY CORP. 
SEE American Radiator & Standard 
Sanitary Corp. 



RENEWAL REGISTRATIONS 



A list, under the names of the renewal claimants, of all prints and labels for 
which renewal registrations were made during the period covered by this issue. 
Information relating to both original and renewal registrations is included in 
each entry. Cross-references from titles are interfiled. 



AMERICAN TOBACCO CO. 

Three Kings cigarettes, your tongue 
tells the truth. © 10jul28; 
Print 11191. American Tobacco Co. 
(P); 20Feb£6; Rl6$129. 

Your tongue tells the truth. Three 
Kings are different. Cigarettes. 
© 10JU128; print 11251*. American 
Tobacco Co. (P); 20Peb56; R165128. 

Your tongue tells the truth. Three 
Kings satisfy your smoke thirst. 
Cigarettes. © 12Jul28; Print 
11253. American Tobacco Co. (p); 
20Peb56; R165127. 

BAYUK CIGARS, INC. 

Bayuk Philadelphia Perfecto, it's 
ripe tobacco. © lDec28; Label 
370l*2. Bayuk Cigars, Inc. (P); 
2l*Feb56; RI66185. 

BENSON & HEDGES. 

La verba Habana. © 6Mar28; Label 
3I4.I37. Benson & Hedges (P); 
5Mar56; RI65822. 

BLATZ BREWING CO. 

Hof-Brand. Malt syrup. © 15Sep28; 
Label 5I+92O. Blatz Brewing Co. 
(P); 8Mar56; RI66178. 

BORDEN CO. 

Horton's ice cream Buddy Bar. 
©7Nov28; Label 35223. Borden 
Co. (P); 5Jan56; R162117. 

On your way, take home a treat. 
Ice cream. © 10Apr28; Print 
10850. Borden Co. (P); 5Jan56; 
R162116. 

Oregon brand. Evaporated unsweeten- 
ed milk. © 21May28; Label 5IJ.2I4.8. 
Borden Co. (P); 12Jan56; RI6263I. 

THE BRIDGE-BOX TRUE FLAVOR ICE CREAM. 
SEE Hydro* ice Cream Co., inc. 

CAROLINE BRAND. SEE Saulsbury Bros., 
Inc. 

CHULA VISTA CITRUS ASSN. 

Seaboard. Lemons. © lDec28; Label 
35263. Chula Vista Citrus Assn. 
(P); l6Peb56; Rl61*9l*l*. 

COLSON, RAYMOND L. 

Indian Magic plant food. © 15Peb28; 
Label 33929. Raymond L. Colson 
(P); 13Peb56; Rl61*7l*5- 

DAYTON SPICE MILLS CO. 

Old Reliable coffee. © 27Dec28; 
Label 35563. Dayton Spice Mills 
Co. (P); l6Apr56; Rl68l*l*5. 
Old Reliable coffee. © lApr29; 
Label 35763. Dayton Spice Mills 
Co. (P); 26Apr56; RI6896O. 

DELMONICO. SEE Wheeling Coffee & 
Spice Co. 

DIXIE-DAINTY. SEE Kilgore Groves, 
Inc. 

E. P. KEMP SALTED FILBERTS. SEE 
Kemp (E. F. ) Corp. 



E. F. KEMP SALTED PISTACHIOS. SEE 
Kemp (E. F.) Corp. 

FALSTAFF. SEE Moceo (E. V.) Co. 

FEESER'S GOLDEN SPECIALTIES. SEE Megs 
Macaroni Co. 

GAVILAN CITRUS ASSN. 

Marquita. Oranges. © 28Feb29; 
Label 35862. Gavilan Citrus Assn. 
(P); lMar56; RI65668. 

GEISLER (MAX) BIRD CO. 

Pure egg bird biscuit. © 10Mar28; 
Label 31*210. Max Geisler Bird Co. 
(P); 9Apr56; RI68076. 

GOLDEN GLOW. SEE Pabst Brewing Co. 

HAPPY HOME. SEE Sehwabacher Bros. & 
Co., Inc. 

HARRIS (P. E. ) CO., INC. 
Peter Pan. Canned salmon. 
© lDec28; Label 36371. P. E. 
Harris Co., Inc. (P); 10Peb56; 
R165377. 

HILLYARD CHEMICAL CO. 

Porcelain cleaner. © HMay29; 
Label 36087. Hillyard Chemical 
Co. (P); 22Jun56; RI7278O. 

HOF-BRAND. SEE Blatz Brewing Co. 

HORTON'S ICE CREAM BUDDY BAR. SEE 
Borden Co. 

HYDROX ICE CREAM CO., INC. 

The Bridge-Box true flavor ice cream. 
© 9Mar28; Label 3651*9. Hydrox 
Ice Cream Co., Inc. (P); 27Peb56; 
Rl65l*26. 
INDIAN MAGIC PLANT FOOD. SEE Colson, 
Raymond L. 

IRVINE VALENCIA GROWERS. 

Linen. Oranges. © lApr29; Label 

35921. Irvine Valencia Growers 
(P); l6Apr56; Rl681*l*7. 

Satin. Oranges. © lApr29; Label 

35923- Irvine Valencia Growers 

(P); l6Apr56; Rl681*l*9. 
Tweed. Oranges. © lApr29; Label 

35920. Irvine Valencia Growers 

(P); l6Apr56; Rl68l*l*6. 
Velvet. Oranges. © lApr29; Label 

35922. Irvine Valencia Growers 
(P); l6Apr56; Rl681*l*8. 

KEMP (E. F. ) CORP. 

E. F. Kemp salted filberts. 

© HJun28; Label 31*317. E. F. 

Kemp Corp. (P); 12Mar56; R1661*20. 
E. F. Kemp salted pistachios. 

© HJun28; Label 31*316. E. F. 

Kemp Corp. (P); 12Mar56; Rl661*19. 

KILGORE GROVES, INC. 

Dixie-Dainty. Canned grapefruit. 
© l*Apr28; Label 31*171. Kilgore 
Groves, Inc. (P); 28Mar56; 
Rl673l*U. 



KLAUBER WANGENHEIM CO. 

Pay Day. Tomatoes with puree from 
trimmings. © Uul28; Label 31*831. 
Klauber Wangenheim Co. (P); 
10Feb56; R16l*733. 

Silvergate. Canned corn. © Uul28; 
Label 3I+829. Klauber Wangenheim 
Co. (P); 10Peb56; Rl61*732. 

LINEN. SEE Irvine Valencia Growers. 

MAROJJITA. SEE Gavilan Citrus A3sn. 

MEGS MACARONI CO. 

Feeser's golden specialties. 
© Uun28; Label 3l*30l*. Megs 

Macaroni Co. (P); Uun56; R17ll*29. 
Naborhood. © Uun28; Label 31*522. 

Megs Macaroni Co. (P); Uun5o; 

R17ll*31. 
San Pilippo. © Uun28; Label 

3l*305. Megs Macaroni Co. (P); 

Uun56; R17ll*30. 

MOCEO (E. V.) CO. 

Palstaff. Pears. © lAug28; Label 
31*836. Edward V. Moceo d.b.a. 
E. V. Moceo Co. (P); 20Feb56; 
R165132. 

MOCEO, EDWARD V. d.b.a. E. V. MOCEO 
CO. SEE Moceo (E. V.) Co. 

NABORHOOD. SEE Megs Macaroni Co. 

NATIONAL. SEE National Orange Co. 

NATIONAL ORANGE CO. 

National. © lMay29; Label 36IO6. 
National Orange Co. (P); 21May56; 
KKI7O877. 
Orchard. © lMay29; Label 36IO7. 
National Orange Co. (P); 21May56; 
RI7O878. 

N0RTHW00DS. SEE Robinson Syrup & 
Canning Co. 

OCEANIC. SEE Oceanic Sales Co. 

OCEANIC SALES CO. 

Oceanic. Salmon. © 15Jun28; 
Label 31*352. Oceanic Sales Co. 
(P); 8May56; RI70513. 

OLD RELIABLE COFFEE. SEE Dayton 
Spice Mills Co. 

ON YOUR WAY, TAKE HOME A TREAT. SEE 
Borden Co. 

ORCHARD. SEE National Orange Co. 

OREGON BRAND. SEE Borden Co. 

PABST BREWING CO. 

Golden Glow. Corn & malt syrup. 
© 6Apr29; Label 35758. Pabst 
Brewing Co. (P); 20Apr56; 
Rl6881*5. 

PAY DAY. SEE Klauber Wangenheim Co. 

PETER PAN. SEE Harris (P. E. ) Co., 
Inc. 

103 



104 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



PHILADELPHIA PERFECTO. SEE Bayuk 
Cigars, Inc. Bayuk ... 

PORCELAIN CLEANER. SEE Hillyard 
Chemical Co. 

PRINCE MACARONI MANUFACTURING CO. © 
Prince superfine macaroni. 
© 27Jan28; Label 31*19°. Prince 
Macaroni Manufacturing Co. (P); 
l8Jan56; R162888. 

PRINCE SUPERFINE MACARONI. SEE Prince 
Macaroni Manufacturing Co. 

PURE EGG BIRD BISCUIT. SEE Gelsler 
(Max) Bird Co. 

ROBINSON SYRUP & CANNING CO. 

Northwoods. Cane & maple sugar 
syrup. © 10Jan28; Label 33923. 
Robinson Syrup & Canning Co. (P); 
3Jan56; RI62036. 

SACKETT JUNIOR; CIGARS DENICOTINED. 
ft'EF. Sackett Tobacco Co. 

SACKETT TOBACCO CO. 

Sackett Junior; cigars denicotined. 
© lAug28; Label 3*j-8o5. Sackett 
Tobacco Co. (P); 26Jun56; R172901. 

SAN FILIPPO. SEE Megs Macaroni Co. 

SATIN. SEE Irvine Valencia Growers. 



SAULSBURY BROS., INC. 

Caroline brand. Canned peas. 
© 2l+Feb28; Label 3U001. Sauls- 
bury Bros., Inc. (P); 13Jan56; 
R162271. 

SCHWABACHER BROS. & CO., INC. 

Happy Home. Yellow cling peaches. 
© lFeb28; Label 3)4219. Schwabach- 
er Bros. & Co., Inc. (P); 31Jan56; 
RI6388I4. 

SEABOARD. SEE Chula Vista Citrus 
Assn. 

SILVERGATE. SEE Klauber Wangenhelm 
Co. 

STANDARD, ARROW BLEND, PURE COFFEE. 
SEE Standard Coffee Co., inc. 

STANDARD COFFEE CO., INC. 

Standard, Arrow Blend, pure coffee. 
© Uan28; Label 1*5520. Standard 
Coffee Co., Inc. (P); 3Jan56; 
RI61838. 
Standard, fresh. Crescent Club cof- 
fee and chicory. g) Uan28; Label 
U5521. Standard Coffee Co., Inc. 
(P); 3Jan56; RI61837. 

STANDARD, FRESH, CRESCENT CLUB COF- 
FEE AND CHICORY. SEE Standard 
Coffee Co., inc. 



TEMPLE. SEE Utah Canning Co. 

THREE KINGS CIGARETTES, YOUR TONGUE 
TELLS THE TRUTH. SEE American 
Tobacco Co. 

TWEED. SEE Irvine Valencia Growers. 

UTAH CANNING CO. 

Temple. Canned tomatoes. 

© 15May28; Label 3U359- Utah Can- 
ning Co. (P); 1+May56; RI69763. 
Utah Maid. Canned tomatoes. 

© 15May28; Label 3I4J4J+8. Utah Can- 
ning Co. (P); 1+May56; RI6976I4.. 

UTAH MAID. SEE Utah Canning Co. 

VELVET. SEE Irvine Valencia Growers. 

WHEELING COFFEE & SPICE CO. 

Delmonico. Coffee. © lMay28; 
Label 3I4.36O. Wheeling Coffee & 
Spice Co. (P); l6Mar56; RI66568. 



LA YERBA HABANA. 



SEE Benson & Hedges. 
SEE 



YOUR TONGUE TELLS THE TRUTH. 
American Tobacco Co. 

YUMA MESA. SEE Yuma Mesa Fruit 
Growers ' Assn. 

YUMA MESA FRUIT GROWERS' ASSN. 

Yuma Mesa. Grapefruit. £) 31Dec28; 
Label 36III4.. Yuma Mesa Fruit 
Growers' Assn. (P); 6Jan56; 
R162129. 



OU. S. GOVERNMENT PRINTING OFFICE : 1956 O -39942 7 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 10, PART 11B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1956 



*• «2 S* * 

o 

•* ft -k * 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1957 



CATALOG OF COPYRIGHT ENTRIES 



Third Series 



VOLUME 10, PART 11B, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1956 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : 1957 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 
published by authority of sections 210 and 211 
of Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17. The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three-dimen- 
sional works of art, there has been compliance with 
section 202.16 (a) of the regulations of the Copy- 
right Office published in the Code of Federal Regula- 
tions, August 11, 1956, edition, which provides for 
the deposit of identifying reproductions in lieu of the 



work itself. Foreign works, two copies of which 
were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 
in section 215 of Title 17 of the United States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
25, D. C. 

Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver-of-fee provision. 
The symbol R does not represent a class designated 
by the copyright law, but has been adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded in a separate 
section of those parts of the Catalog which cover 
the classes in which the works were originally 



registered with the exception of music. Some parts 
also contain registrations made under other symbols 
if the subject matter or type of material is similar 
to that generally included in the part. 

Price per 

semiannual 

issue 

Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1- 00 

B Periodicals 

BF Periodicals in foreign languages published abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. 00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico-musical works published 

abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 

works 
R Renewal registrations 

Part 5A Published Music 1. 50 

EF Musical compositions published abroad 
EP Musical compositions published in the United 
States 



Part 5C Renewal Registrations — Music. 
R Renewal registrations 

Part 6 Maps and Atlases 

F Maps 

R Renewal registrations 



$1.00 



50 



Parts 7 _ HA Works of Art, Reproductions of 
Works of Art, Scientific and Technical Draw- 
ings, Photographic Works, Prints and Pictorial 

Illustrations 1. 00 

GP Published works of art and designs for works 
of art 
Unpublished works of art and designs for works 

of art 
Reproductions of works of art published in the 

United States 
Reproductions of works of art published abroad 
Published drawings or plastic works of a scientific 

or technical character 
Unpublished drawings or plastic works of a 

scientific or technical character 
Published photographs 
Unpublished photographs 
Prints and pictorial illustrations published in the 

United States 
Prints and pictorial illustrations published 

abroad 
Renewal registrations 



GU 

H 

HF 
IP 

IU 

JP 
JU 
K 

KF 

R 



Part 5B Unpublished Music. 
EU Unpublished Music 



1.50 



Part 11B Commercial Prints and Labels. 
KK Commercial prints and labels 
R Renewal registrations 



Parts 12-13 Motion Pictures and Filmstrips 

LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP Published motion pictures other than photo- 
plays 
MU Unpublished motion pictures other than photo- 
plays 
R Renewal registrations 



1.00 



50 



TABLE OF CONTENTS 

Page 

Current Registrations 105 

Renewal Registrations 197 

INTRODUCTION 



PART 11B lists prints and labels, published in con' 
nection with the sale or advertisement of articles of 
merchandise or of services, which were registered in 
Class K under the symbol KK. 

Each work registered is described in a main entry 
which includes information pertinent to the copy' 
right claim, listed under the name of the copyright 
claimant. Renewals are listed under the name of 
the renewal claimant. The copyright symbol © 
following the name under which the entry is filed 
signifies that the form of name used is that ap' 
pearing on the application as claimant. The name 
is not repeated following the copyright symbol © 
in the entry proper; e. g. : 

BABSON BROS. CO. © 

Electrobrain. © 8Jan56 ; KKl 13389. 

The name of the claimant is repeated in the entry 
whenever it is necessary to record additional infor' 
mation from the application not given in the heading; 
e. g.: 

B 8» C PRODUCTS CO. 

Reflective emblem. © George H. Blinco 6? 
Glenn P. Coan d. b. a. B6s?C Products Co. ; 
lOJan 56; KK113299. 

References are made from the names of joint claim' 
ants. Title references are included in the renewal 
section. 

Each main entry for currently registered works 
includes, in addition to the name under which it is 
filed, the following items of information if available 
and applicable : 

1) Title. 

2) Statement of the nature of the article of 

merchandise or service to which the print 
or label relates if not indicated elsewhere 
in the entry. 

3) Brief physical description of the item. Labels 

are designated by the term "label." Prints 



are described by such terms as "sheet," 
"card," etc., or, if published in a newspaper 
or periodical, the name and issue date of the 
publication are given when the information 
is available either from the application or 
the copy. 

4) Names of authors given in the application 

which do not appear elsewhere in the entry. 

5) Name of the employer in the case of a work 

made for hire, if so named in the applica' 
tion, together with the names of the 
employees when given. 

6) Copyright symbol ©. 

7) Name of the copyright claimant when it is 

necessary to record information given in 
the application which is not included in 
the heading. 

8) Date of publication as given in the applica' 

tion. 

9) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice" and the data given in the work; 
e. g., © Richard Roe 6? Co.; 8Jan56 (in notice: 
1955); KKl 13000. 

For renewal registrations, the main entry includes, 
in addition to the name or title under which it is 
filed, the following items of information if available 
and applicable : 

1) Title. 

2) Statement of the nature of the article to 

which the print or label relates if not indi' 
cated elsewhere in the entry. 

3) Date of original copyright. 

4) Original registration number. 



5) Name of the renewal claimant followed by a 

statement in parentheses, usually in abbre' 
viated form, giving the basis of the renewal 
claim as supplied by the claimant; e. g., 
"John Doe & Co. (P)" indicates that re- 
newal of copyright is claimed by John 
Doe 6s? Co., as proprietor. 

6) Date of receipt of the renewal application or 

fee, whichever is later. 

7) Renewal registration number. 

ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 



a.k.a. 


— also known as 


appl. 


— application 


© 


— copyright symbol 


ca. 


— -circa 


col. 


— colored 


d.b.a. 


— doing business as 


1. 


— leaf, leaves 


NM 


— new matter 


P- 


—page, pages 


(P) 


— proprietor of a commercial print or label 


pseud. 


— pseudonym 


pub. 


— published, publishing 


rev. 


— revised 


t.a. 


— trading as 


v., vol(s) 


— volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 

July-December 1956 



Commercial prints and labels 4,176 

Renewals 17 

The figures represent the number of registrations 
for commercial prints and labels for July-December 



1956, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 

A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Each registration is entered under the name of the 
copyright claimant. Cross-references from other names associated with the 
claim of copyright are interfiled. 



A 



A. 4 J. STERILIZER CONTROL CO. 
A. and J. sterilizer controls. 

Triple action, one unit. Folder. 
© Andrew Forrest Buckley & Jennie 
Coleman Buckley d.b.a. & sole 
owners of A. & J. Sterilizer Con- 
trol Co.; l5Aug56; KK119028. 

A-l MANUFACTURING CO. © 

See-worthy for every wear. Jack- 
ets & slacks for men. A-l Angeles 
Suppldrape Blendenims. (In Es- 
quire, Apr. 1956, p.li2CC) Appl. 
author: Harvey Waldman & Associ- 
ates. © Tobias Kotzin d.b.a. 
A-l Manufacturing Co.; 8Mar56; 
KK121892. 
Your Angeles Pegger treasure hunt 
for knowledge promotion for baok- 
to-campua. Clothing. Folder. 
© 6jul56; KK118031|.. 

ABBOTT LABORATORIES. © 

Caspa prescriba Selsun. Pharraa- 
ceuticals. Polder. Appl. au- 
thor: Thomas 3. Bird. © 7*-&y55; 
KE12050!!.. 
Dayamin Emulsion para Ninos. Phar- 
maceuticals. Folder. Appl. au- 
thor: Thomas S. Bird. © 26Aug55; 
KEL20503 . 
Don Sedentario. Dayamlneral Film- 
tab. Pharmaceuticals. Folder. 
Appl. author: Thomas S. Bird. 
© l5May56; KK119658. 
From simple insomnia to manic psy- 
chosis, whenever a patient needs 
prompt, effective sedation, 
you're sure when you prescribe 
short-acting Nembutal. Pharma- 
ceuticals. Folder. Appl. au- 
thor: C. S. Downs. © 29Jun56; 
KKL18727. 
Nueva Pantomicina Filmtab. Phar- 
maceuticals. Folder. Appl. au- 
thor: Thomas S. Bird. © 9Decf3-!-; 
KK120505. 
The plus that makes the difference. 
Filmtab Iberol; Sur-Bex with C. 
Pharmaceuticals. Folder. Appl. 
author: C. S. Downs. © lJ.Jun56' 
KK117819. 
Support their corrective dietarxes 
with a Dayalet a day. Print no. 
606503. Pharmaceuticals. Folder. 
Appl. author: C. S» Downs, 
© HSep56; KK119lj.93. 
Worried days, sleepless nights? 
Calmer days, more restful nights 
. . . with Filmtab Nembu-Serpin. 
Print no. 608506. Pharmaceuticals. 
Folder. Appl. author: C. S. 
Downs. © 17Sep56; KK119627. 

ABSORENE MANUFACTURING CO. d.b.a. 
MODEL 'N MOLD CO. SEE Model 'N 
Mold Co. 



ACCURATE STEEL RULE DTE MANU- 
FACTURERS. © 

Greeting card manufacturers & pub- 
lishers are saying the best buy Is 
an Accurate steel rule die. Fold- 
er. Appl. author: Erhardt E. 
Scott. © l5Sep56; KK119731J-. 
It's no puzzle to toy manufacturers 
and publishers. Folder. Appl. 
author: M. Lee Scott. © l5Nov56; 
KK121156. 
Tag and label manufacturers know. 
Folder. Appl. author: M. Lee 
Scott. © 28Sep56; KK120099. 
There's a reason why, printers. 

Folder. Appl. author: E. Kenneth 
Scott. © 26Nov56; KKI2I39I. 

ACHESON INDUSTRIES, INC. © 

Dag colloidal dispersions for high- 
temperature lubrication. Bulletin 
no.Ii23. Folder. Appl. author: 
Thomas A. Treleaven. © 1Nov56; 
KK120927. 

ACTON MANUFACTURING CO. © 

Install them in a jiffy for Pre- 
Mix profits. The 252 counter 
model under bar unit. Beverage 
cooler. Sheet. Appl. authors: 
Grant M. Acton and Robert Ber- 
nard. © 2lLSep56; KK121256. 
Pre-Mix at its best with the new 
250 Acton. 75 lbs. each. Bever- 
age cooler. Sheet. Appl. au- 
thors : Grant W. Acton and Robert 
Bernard. © 2kSep56; KK121255. 
ADASQUARE CO. © 

Head of Christ, by Miriam Rodier. 
Hobby kit. Post card. © 22Aug56; 
KK119088. 
Madonna and Child, by Miriam Rodier. 
Hobby kit. Post card. © 2Aug56; 
KK119089. 

ADLER, ALBERT t.a. ADHARK. SEE 
Adrn ark. 

ADLER SILHOUETTE LETTER CO. © 

Famous low cost Sectionad. Adler 
changeable letter display. Sheet. 
Appl. author: James Arnsfield. 
© 7Jul56; KK118607. 

ADMARE. 

New, exciting, colorful, genuine 
scarab watch attachments. Dis- 
play card. © Albert Adler t.a. 
Admark; 6Sep56; KK121666. 

Smash hit in watch attachments, 
featuring 1st quality European 
scarabs, soldered links. (In 
Jewelers' circular-keystone, Oct. 
1956, p. 137) © Albert Adler 
t.a. Admark; 10ct56; KK121665. 

AEROQUIP CORP. © 

3200 series self-sealing couplings 
for 3000 psi. hydraulic systems. 
AEB-lii. Folder. © 13Sep56; 
KK1216li9. 



2800 compressor discharge hose. 
IE3-9-A. I± p. NM: '"'revision of 
IEB-9, layout changed and more 
information added." © 31Jul56; 
KK12l6Jx6. 

2550 truck air brake hose and 
socketless fittings. IEB-19. 
k P. © 29Jun56; KK121650. 

AGRICULTURAL SPECIALTIES. © 

Malrin 55 0/0 insecticide concen- 
trate. Contents: one gallon. 
Label. Appl. author: Thurmond 
A. Williamson. © 16Aug56; 
KKH92I4.7. 
Poultone poultry insecticide. Con- 
tents: one quart. Label. Appl. 
author: Thurmond A. Williamson. 
© 7Aug56; KK1192l(.6. 
Super-Mai 50 0/0 malathion insecti- 
cide concentrate. Contents: one 
gallon. Label. Appl. author: 
Thurmond A. Williamson. 
© l0Aug56; KKII92J4.5. 

AXR DEVICES, INC. © 

Agitair high pressure terminals. 
Air conditioning. 15 p. Appl. 
author: Cortland N. O'Day. 
© 26Nov56; KKI217I17. 
Agitair stripline air diffusera. 
15 p. Appl. author: Cortland N. 
O'Day. © 7Mar56; KK118113. 

AIRCRAFT -MARINE PRODUCTS, INC. © 
A-MP double action hand tool no. 
k77k$ for I. B. M. F crimp ter- 
minals. IS-1586. Rev. 7-20-56. 
Sheet. © 12Jul56; KE119862. 

A-MP double action hand tools. 
I.S. 1551. Rev. 1-5-56. Sheet. 
© 2Mar56; KK118939. 

A-MP double action hand tools. 
Instruction sheet no.IS-1555. 
Cat. noa.li81j.31 & lj.81i.30. Rev. 
5-25-56. © 19Jun56 (in notice: 
1955); KKII89I1O. 

A-MP hand hydraulic tool. IS-lij.91. 
Sheet. © 12Sep56; KKII9863. 

A-MP heavy head hand tools with 

locator for terminals & connectors. 
I.S. -1251. Sheet. © 12Aug56; 
KK119861. 

A-MP solderless terminals and con- 
nectors. Folder, © 25Jun56; 
KK1189314.. 

Ampll-Bond & aluminum applications. 
Instruction sheet no.IS-1567, 
© 8Mar56; KK118932. 

Ampll-Bond & aluminum applications. 
Instruction sheet no.IS-1568. 
© 8Mar56; KK118931, 

Grandpa Champ's electrical safety 
rules. Special Superchamp eleetri- 
oal wiring kit. 3he«t. 
© 22Jtm56; KEL18930. 

105 



106 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AIR CRAFT -MARINE PRODUCTS, INC <& 
Cont'd. 
Instructions for use of A-MP Certi- 

Lok tool. Instruction sheet no. 

IS-1581. © HJan56 (in notice: 

1955); KK118938. 
Sollatrand crimping head. Instruc- 
tion sheet no.IS-1563. Rev. 

12-27-55. © 10jan56 (in notioe: 

1955); KK118937. 
Splicing shielded cable using A-MP 

hand tools; special instructions, 

311-32. Rev. I+-27-56. Sheet. 

© 16May56; KK118935. 
Splicing shielded cable using A-MP 

hand tools; special instructions, 

311-1+9. Sheet. © 16May56; 

KK118936. 
These are the jobs Grandpa Champ can 

do in the home and workshop. 

Super Champ hand tool. Folder. 

© 15Jun56; KK118933. 
These are the jobs Grandpa Champ can 

do in the home and workshop. 

Super Charv: hand tools. Folder. 

© 25oct^b; Kill21651).. 

Wanted, you, Mr. Young Engineer, 
to enter the field of aolderless 
wire termination. Sheet. 
© HJun56; KK118929. 

What's a pound worth to you? 

A-MP's miniaturized power packs. 
Folder. © UiSep56 (in notice: 
1955); KK119864. 

AIRTRONIC RESEARCH, INC. © 

Datakors are now available to in- 
dustry. Electronic memory cores. 
Sheet. © 21Mar56; KK117827. 

AIADDIN INDUSTRIES, INC. V 

Aladdin, best buy, Wide Mouth 

vacuum bottle, for nan-size meals 
on the job. (In Parade, Jan. 29, 
1956, p. 2) Appl. author: William 
Hart Adler, Inc. Fi Aladdin In- 
dustries; 28jan^6; KK120091. 

All new Aladdin Thermo-King rust- 
proof aluminum vaouum bottle. 
(In Life, Oct. 17, 1955, P.H3) 
Appl. author: William Hart Adler, 
Inc. © 170ct55; KKll81v66. 

Bring a spoon, we've got Aladdin, 
wide mouth, vacuum bottles. (In 
Parents' magazine, July 1956, 
p. 75) Appl. author: William 
Hart Adler, Inc. © 25Jun56; 
KK119297. 

New, Aladdin Thermo-King rustproof 
aluminum vacuum bottle and lunch 
kit. (In This week magazine, Nov. 
13, 1955, P«17) Appl. author: 
William Hart Adler, Inc. 
© 13Nov55; KK118807. 

Send 'em off happy as larks with 
mom-prepared lunches in Aladdin 
school lunch kits. (In Woman's 
home companion, Sept. 1956, p. 5k) 
Appl. author: William Hart Adler, 
Inc. © l6Aug56; KK120256. 

Some like 'em hot, some like 'em 
void, but everybody votes for the 
original Aladdin Best-Buy wide 
mouth vacuum bottle. (In The 
Saturday evening post, July 28, 
1956, p. 90) Appl. author: Wil- 
liam Hart Adler, Inc. © 28Jul56; 
KK118808. 

The winner and sales champion. 

Vacuum bottles. (In Hardware re- 
taller, June 1956, p.Uj.7-150) 
Appl. author: William Hart Adler, 
Inc. © l5Jun56; KK119296. 

ALBERS MILLING CO. © 

Cheer up, old friend, there's no 
substitute for the rich red meat 
in Friakies. Be sure your dog is 
getting a balanced diet. (In 
Life, Oct. 2U, 1955, p. 117) 
© 2U.Oct55; KKII9253. 



A frisky dog is fun to be with. 
Friskies provides up to twice the 
nourishment of low-quality dog 
foods. (In Life, Nov. 1U, 1955, 

p. 5) © il+Hov55; KKii9koi. 

ALBIN, CHARLES H. & JULE R. VON STERN- 
BERG forming the partnership SK'W- 
HOUSE. SEE Show-House. 

ALC0 MANUFACTURING CORP. © 

Alco fits all refill. Fits all 
standard ball point pens. Label. 
© 22Jun56; KK118U22. 

ALDEN COMFORT MILLS. © 

Recover and mothproof down comforts 
before storing them for the sum- 
mer. Bedding service. (In House 
beautiful, July 1956, p. 27) 
© 20Jun56; KK118058. 

ALL AMERICAN FOOD SUPPLEMENT CO. 
A potent vitamin, mineral food 
supplement. 90 tablets. Label. 
© Anthony Ted Spano d.b.a. All 
American Food Supplement Co.; 
120ct56; KK120I4.72. 

ALLEGHANY PHARMACAL CORP. © 

Announcing the most powerful, yet 
safe reducing drug ever released 
for public use. Hungrex with 
P. P. A. (In the Charleston 
gazette, Nov. Ik, 1956, p. 30) 
© 1411 ov 56; KK121158. 

ALLEN (MARK) CO. © 

Prep, instant whisker wilter. Hew 
undercoat takes fight out of 
whiskers. 2.9 oz. net wt. Label. 
Appl. author: William A. Boyd. 
© 3Aug56; KK119965. 
Prep Whisker Wilter, shave magic 

for electric shavers. 3 fluid ozs. 
Label. Appl. author: William A. 
Boyd. © 3Aug56; KK121235- 

ALLIED GRAPHIC PRESENTATIONS, INC. © 
Young world fashions. Fall 1956. 
Meet Mr. Noodle and Henrietta, 
the fashion minded canines. 
Clothes. 3I4. p. Appl. author: 
Salie Wyker. © 13Jul56; 
KK118965. 

ALLIED RESIN PRODUCTS CO. © 

Coating and molding with Flberglas. 
23 p. Appl. author: Paul C. 
Coolldge. © lFeb56; KKH9I4.I6. 

ALLIGATOR CO. © 

Alligator, the coat you'll live in. 
(In Esquire, Nov. 1956, p. 36-37) 
Appl. author: Ruthrauff & Ryan, 
Inc. 5Nov56; KK1203U2. 

For unmistakable elegance, Alligator, 
the coat you'll live in, rain, 
sun, cold. (In Esquire, Oct. 
1956, p. 2I4.-25) Appl. author: 
Ruthrauff 3c Ryan, Inc. © 50ct56; 
KK1203U3. 

ALLIS-CHALMERS . 

All muscle, no fat. l\. plow WD-^5 
tractor. (In Capper's farmer, 
Dec. 1956, p. 2 of cover) Appl. 
author: Bert S. Gittins Advertis- 
ing, Inc. © Allis-Chalmers Manu- 
facturing Co. (in notice: Allis- 
r.ialmers, Farm Equipment Division); 
20Nov56; KK12UjJ4l).. 

ALLISON, J. B. © 

Fortified peat from the mineral 
laden Rockies. Weight 50 lbs. 
Label. © 12Mar56; KK121029. 

ALLSTATE INSURANCE CO. © 

Flipped by a flapjack. (In The 
Saturday evening post, Sept. 22, 
1956, p. 100) © 15Sep56; 
KK119591. 



Now, from Allstate, a policy designed 
to give you the greatest auto in- 
surance protection in history. 
(In Life, Sept. 17, 1956, p. 72) 
© 13Sep56; KK119598. 

Now, from Allstate, a policy de- 
signed to give you the greatest 
auto insurance protection in 
history. Crusader policy. (In 
The Saturday evening post, Nov. 3, 
1956, p. 147) © 250ct56; 
KK120777. 

Trapped on a hunting trip. (In The 
Saturday evening post, Nov. 17, 
1956, p. 132) © 7Nov56; KK121077. 

Whatever happens, you're in good 
hands with Bill Armstrong of 
Long Beach, Calif. (In The Satur- 
day evening post, Sept. 22, 1956, 
p. 101) © l5Sep56; KK119590. 

Whatever happens, you're in good 
hands with Dick Galloway of Rock 
Hill, South Carolina. (In The 
Saturday evening post, Nov. 17, 
1956, p. 133) © 7Nov56; KK121076. 

ALPHA M0LYK0TE CORP. © 

Sporting goods dealers. Be a Moly- 
kote lubricant dealer. Folder. 
Appl. author: Alfred Sonntag. 
© 8May56; KK117825. 

AL-RE-KA PRODUCTS, INC. © 

Announcing 2 aluminum inventions to 
make ladders safer, easier & more 
comfortable to use. Post card. 
Appl. author: J. Jay Fuller. 
© 26Jul56; KK118421. 

ALSTON JEWELERS & MANUFACTURERS. 
Alston Jewelers and Mfg., where 
quality and service prevail. 
Kneeling woman holding diamond. 
Letterhead. © Alston Jewelers & 
Manufacturers, solely owned by 
Peter G. Livingston; l5Sep56; 
KKL20305. 

ALTHEIMER & BA<5R, INC. © 

America's complete new kitchen 

workshop. Dormeyer, mixer, grind- 
er, juicer, white porcelain enamel, 
steel table and stool, free. (In 
Pictures (St. Louis post-dispatch), 
July 8, 1956, p.U) Appl. au- 
thor: Milton L. Althelmer. 
© 8jul56; KK120626. 
Ladies, look at this value: 1+. com- 
partment wall cabinet plus re- 
movable range hood. Appl. au- 
thor: Milton L. Althelmer. 
© 6Sep56; KK120628. 

Never before so low ... Ping-pong, 
table tennis and utility serving 
table. (In The Courier- Journal 
magazine, June 10, 1956, p. 31) 
Appl. author: Milton L. Althelmer. 
© 10Jun56; KK119097. 

New, Dormeyer Fri-Way, immersible, 
electric skillet. Appl. author: 
Milton L. Althelmer. © 27Sep56; 
KK120630. 

Portable, electric, professional, 
new, high speed, Dormeyer power 
saw plus all steel carrying case; 
6 1/2 inch saw blade. (In The 
Cincinnati pictorial enquirer, 
Oct. 7, 1956, p.^6) Appl. au- 
thor: Milton L. Althelmer. 
© 70ct56; KK120629. 
Professional quality ... Ill piece 
socket wrench and tool set. (In 
Orlando evening star. May 30, 
1956, p. 7) Appl. author: Milton 
L. Althelmer. © 30May56; 
KK119095. 
Rainbow color-mist, unbreakable 
Mel amine dinnerware, service for 
8; 53 pieces. (In The Lorain 
Journal) Appl. author: Milton L. 
Althelmer. © 12 Jul 56; KKL2062U. 



1956 



CURRENT REGISTRATIONS 



107 



67 piece American Flyer electric 

elevated trestle train set, $69.60. 
Appl. author: Milton L. Altheimer. 
© 19Sep56; KK120625. 

Special purchase sale at Barrett's 
... 9 x 12 sculptured jacquard 
Wilton rugs, $14.9. 95- Appl. au- 
thor: Milton L. Altheimer. 
© 13May56; KKII9096. 

Speoial sale at Ideal Jewelers ... 

All-Timer roll-e -00 aster. Toy 
furniture. (In Waterbury American, 
June k» 1956, p. 16) Appl. author: 
Milton L. Altheimer. © kJun56; 
KK119091*. 
3 ways to buy ... De luxe Gamester 
12-gauge shotgun. (In The 
Courier- journal magazine, Aug. 19, 
1956, p.kO) Appl. author: Milton 
t. Altheimer. © 19Aug56; 
KK120627. 

ALTNOW, GEORGE G. 
Pacific Wire-Grams. 
Works Co. 



SEE Pacific Wire 



ALTON BANKING & TRUST CO. © 

All you have to do is open the door. 
New Wedge Bank Pay 'N Save plan. 
(In Alton evening telegraph, Alton, 
111., Sept. 10, 1956, p. 5) Appl. 
author: Lawrence Keller, Jr. 
© 10Sep56; KK121168. 
If you can't save, we have news for 
you. New Wedge Bank Pay 'N Save 
plan. (In Alton evening telegraph, 
Alton, 111., Sept. 5, 1956, p. 26) 
Appl. author: Lawrence Keller, Jr. 
© 5Sep56; KK121165. 
If you've got a minute, we've got 
the money. New Wedge Bank Pay 'N 
Save plan. (In Alton evening 
telegraph, Alton, 111., Sept. 22, 
1956, p. 18) Appl. author: 
Lawrence Keller, Jr. © 22Sep56; 
KK121162. 
It's easy to save when you let us 
do it for you. The Wedge Bank's 
new Pay 'N Save plan. (In Alton 
evening telegraph, Alton, 111., 
Sept. 20, 1956, p. 21) Appl. 
author: Lawrence Keller, Jr. 
© 20Sep56; KK121173. 
No pain, no money down, no strain. 
The Wedge Bank's new Pay 'N Save 
plan. (In Alton evening telegraph, 
Alton, 111., Sept. 15, 1956, p. 18) 
Appl. author: Lawrence Keller, Jr. 
© l5Sep56; KK121170. 

Now saving is easy. Newest, most 
modern plan. Wedge Bank Pay 'N 
Save plan. (In Alton evening tele- 
graph, Alton, 111., Sept. 17, 1956, 
r>.5) Appl. author: Lawrence Kel- 
ler, Jr. © 17Sep56; KK121171. 

Now you can have a $300 savings 
account. New Wedge Bank Pay 'N 
Save plan. (In Alton evening 
telegraph, Alton, 111., Sept. k» 
1956, p. 20) Appl. author: 
Lawrence Keller, Jr. © kSep56; 
KK121163 . 
Pan out a fortune at the Wedge Bank. 

Pay 'N Save plan. Label. Appl. 

author: Lawrence Keller, Jr. 

© 8Sep56; KK121161).. 

Quicker than you can say Wedge Bank. 
Pay 'N Save plan. (In Alton even- 
ing telegraph, Alton, 111., Sept. 
19, 1956, p. 17) Appl. author: 
Lawrence Keller, Jr. © 19Sep56; 
KKI2II72. 
Strike it rich. Join Pay 'N Save. 
(In Alton evening telegraph, Alton, 
111., Sept. 8, 1956, p.20) Appl. 
author: Lawrence Keller, Jr. 
© 8Sep56-; KK121167. 
Why is everyone talking about Pay-N- 
Save? (In Alton evening telegraph, 
Alton, 111., Sept. 12, 1956, p.k) 
Appl. author: Lawrence Keller, Jr. 
© 12Sep56; KK121169. 



You'll hit pay dirt, with the new 
Wedge Pay 'N Save plan. (In Alton 
evening telegraph, Alton, 111., 
Sept. 6, 1956, p. 5) Appl. author: 
Lawrence Keller, Jr. © 6Sep56; 
KK121166. 

ALTON BOX BOARD CO. © 

Double wall corrugated box require- 
ments. (Rule I4.I calculator) Card. 
© 5Kov56; KK1211k6. 

ALUMINUM CO. OF AMERICA. © 

Forecast: There's a world of alumi- 
num in the wonderful world of to- 
morrow. (In Greater Pittsburgh, 
June 1956, p. 14) © Uun56; 
KK119229. 

ALUMINUM SPECIALTY CO. © 

Another original by Alumode. Party 
Cake House Mold. Label. Appl. 
author: Henri, Hurst & McDonald, 
Inc. © 9Jul56; KK118737. 
How to create and decorate clever 
Party Cakes easily. Aluiacde. 
Cake molds. 29 p. Appl. p.uthor: 
Henri, Hurst & McDonald, Inc. 
© 220ct56j KK1205C0. 
How to create & decorate Party House 
Cakes. Another original by Alu- 
mode. Label. Appl. author: 
Henri, Hurst & McDonald, Inc. 
© 220ct56; KEL20506. 

It's easy to bake a Party Cake House 
with new Party Cake House Alumode 
mold and your favorite ready-mix. 
(In Life, Oct. 29, 1956, p.105) 
Appl. author: Henri, Hurst & 
Ixbonald, Inc. © 290ct56; 
KK120k97. 
Party cake house mold. Four slot- 
ted sections. Label. Appl. au- 
thor: Henri, Hurst & McDonald, 
Inc. © lAug56; KK119259. 

AMALGAMATED SUGAR CO. © 

Energy Ernie, by Irwin Caplan. Aha, 
me proud beauty, I have you in my 
power. White Satin sugar. (In 
Oregon daily Journal, May 2k, 1956, 
section 2, p.17) © 2kMay56; 
KKII8098. 
Energy Ernie, by Irwin Caplan. 

C'mon, baby, cast off with an old 
salt. White Satin sugar. (In 
Oregon daily Journal, Apr. 19, 
1956, section 2, p.l4) © 19Apr56; 
KKllSlOO. 

Energy Ernie, by Irwin Caplan. 
Ernie, I'm never going hiking 
with you again. White Satin 
sugar. (In Oregon daily Journal, 
May 17, 1956, section 2, p. 2) 
© 17May56; KK118102. 

Energy Ernie, by Irwin Caplan. 
How (yawn) awful. White Satin 
sugar. (In Oregon daily Journal, 
May 10, 1956, section 2, p. 12) 
© 10May56; KEL18101. 

Energy Ernie, by Irwin Caplan. 

Quick, Ernie, do something. White 
Satin sugar. (In Oregon daily 
Journal, Apr. 26, 1956, section 
2, p.k) © 26Apr56; KK118103. 

Energy Ernie, by Irwin Caplan. 

Snap off the siesta, Ernie. White 
Satin sugar. (In Oregon daily 
Journal, May 3, 1956, section 2, 
p. 8) © 3May56; KKII8099. 

AMERICAN ARTS k CRAFTS, INC. © 
Fif 1 the fire fly. A Glo-Go toy. 
Label. © 20Jul56; KEL18568. 

AMERICAN BANKERS ASSN. © 

Saving your way to happiness. 

Pamphlet. Appl. author: G. Edwin 
Heraing. © 12Sep56; KK121663. 

AMERICAN BEAUTY COVER CO. © 

American Beauty line loose leaf 
covers. Folder. © 1 Jul 56; 
KK120773. 



American Beauty line telephone 
directory covers and magazine 
covers. Folder. © Uul56; 
KK12077k. 

AMERICAN BLOWER CORP. © 

American Blower gas-fired unit 
heaters for commercial and in- 
dustrial heating. Form 8617. 
Folder. Appl. author: Arthur 
Winfield Hanigan. © 8Aug56j 
KK119l|76. 
Gas heating in your plans ? Form 
8717. Folder. Appl. author: 
Arthur Winfield Hanigan. 
© 8Aug56; KK119L77. 

AMERICAN BREWERY, INC. © 

American beer fishing derby report. 
A real success story for Maryland. 
(In The Sun sports, Baltimore, 
Sept. 20, 1956, p. 19) Appl. au- 
thor: Van Sant, Dugdale & Co., Inc. 
© 19Sep56; KK11979k. 

Award. Gold award, Brewers' Asso- 
ciation of America. (In The Bal- 
timore news-post, Dec. 5, 1956, 
p.lj.8) Appl. author: Van Sant, 
Dugdale Co., Inc. © 5Dec56; 
KKL21612. 

Catch Diamond Jim. Win #25,000. 
American Beer fishing derby, July 
2nd thru September lkth. (In The 
Baltimore news-post, Aug. 20, 
1956, p. 2k) Appl. author: Van 
Sant , Dugdale & Co . , Inc . 
© 20Aug56; KKL192kk. 

Fact. Gold award, Brewers' Asso- 
ciation of America. (In The Bal- 
timore evening sun, Dec. 3, 1956, 
p. 36) Appl. author: Van Sant, 
Dugdale Co., Inc. © 3Dec56; 
KEL21611 . 

Fish for fun and prizes. Catch 
Diamond Jim ... American beer 
fishing derby, July 2nd through 
Sept. lkth. (xn News-post, Balti- 
more, July 2, 1956, p. 27) Appl. 
, author: Van Sant, Dugdale & Co., 
Inc. © 2Jul56; KKII7989. 

Hello, Centrevllle, catch me if you 
can. Catch Diamond Jim, win 
$25,000: American beer fishing 
derby. (In Queen Anne's record- 
observer, Aug. 30, 1956, p. 2) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 30Aug56j KK119k53. 

Hello, Diamond Jim, you're still 
here and still worth $25,000 ... 
American beer's fishing derby, 
(In News-post, Baltimore, Sept. 13, 
1956, p. 31) Appl. author: Van 
Sant, Dugdale & Co., Inc. 
© 13Sep56; KK121059. 

Sparkling light, diamond bright. 
Ask for diamond bright American 
beer. (In Baltimore Orioles 
baseball program, 1956, p.k) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 20Jtm56; EK1182k3. 

$25,000 reward: Wanted - Diamond 
Jim. American beer fishing derby. 
(In The Baltimore Afro-American, 
July 2k, 1956, p. 8) Appl. au<- 
thor: Van Sant, Dugdale & Co., 
Inc. © 2kJul56j KK118758. 

We are proud; Brewer's Association 
of America, the Gold Award. 
(In Baltimore evening sun, Nov. 
19, 1956, p.k9) Appl. author: 
Van Sant, Dugdale Co., Inc. 
© 19Nov56; KK12l8k8. 

AMERICAN GREASE STICK CO. © 

Flash. Now available new clear 
type RuGLYDE rubber lubricant. 
Sheet . © l8Apr56 ; KKL18507 . 

AMERICAN LEGION. © 

The new official sport shirt for 
Legionnaires ... Mall folder. 
Appl. author; C. A. Morris. 
© 10Sep56; KK119601. 



108 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AMERICAN MACHINE k METALS, INC. 
Set your formula for lower costs 
with Troy laundry machinery. 
Mail folder. Appl. author: Jim 
Condon. © Troy Laundry Machinery 
Division, American Machine & 
Metals, Inc.; lj.Sep56; KK119M>7. 
What's the true measure of value in 
laundry machinery? Mail folder. 
Appl. author: Jim Condon. © Troy 
Laundry Machinery Division, Ameri- 
can Machine & Metals, Inc.; 
i^ep56; KK119lj.66. 

AMERICAN MAT CORP. © 

An outstanding product developed by 
the oldest name in heavy duty 
safety floor products. Tweed 
Rubber Tile. Mail folder. 
Appl. author: Harold W en dt. 
© 17Jul56; KK118580. 

AMERICAN METER CO., INC. © 
How you benefit with accurate 

metered LP-gas. Folder. Appl. 
author: Dale N. Harris. © lAug56; 
KK118887. 

AMERICAN MOLASSES CO. © 

Milk-'n-molasses, m-m-m-m-m, deli- 
clous. Grandma's old fashioned, 
unsulphured molasses. Folder. 
© 27Aug56; KK119868. 

AMERICAN MUTUAL LIABILITY INSURANCE 

CO. © 

Some suburbanites get carried away, 
says Mr. Friendly. (In Time, 
Oct. 17, 1955, P. 53) Appl. au- 
thor: Compton Advertising, Inc. 
© 120ct55; KK119652. 

AMERICAN PFAFF CO. © 

Announcing a brand new automatic 
portable. Sewing machine. 
Appl, author; Dancer-Fit jgerald- 
Sample, Inc. © l5Aug56; KK119326. 

AMERICAN POTATO CO. © 

New, Whlpp Instant Idaho mashed 
potato. 6 lbs. net wt. Contents 
equal to lj.0 pounds raw potatoes. 
Canned dehydrated potatoes. Label. 
© l|Aug55; KK118715. 

AMERICAN RADIATOR k STANDARD SANITARY 
CORP. 

From old kitchen to new for only 
$5.95 a week. Youngstown Kitchens 
for that new home look. (In The 
American home, Aug. 1956, p. 35) 
Appl. author: Brooke, Smith, 
French k Dorrance. © Youngstown 
Kitchens Division of American 
Radiator k Standard Sanitary Corp.; 
16Jul56; KKII823I. 

It '3 easy to own your new Youngs- 
town Kitchen. (In Good housekeep- 
ing, Sept. 1956, p. 213) Appl. 
author: Brooke, Smith, French k 
Dorrance, Inc. © Youngstown 
Kitchens Division, American Radi- 
ator & Standard Sanitary Corp.; 
l8Sep56; KK119807. 

It's National Home Week ... See why 
the best builders in your com- 
munity feature Youngstown Kitchens. 
(In Living for young homemakers, 
Sept. 1956, p. 29) Appl. author: 
Brooke, Smith, French k Dorrance. 
© Youngstown Kitchens Division, 
American Radiator & Standard San- 
itary Corp.; 17Aug56; KK119211).. 

The new-hone look for your home . 
Imagine your own color-gay Your T s- 
town Kitchen for less than a dol- 
lar a day. (In The Progressive 
farmer, Nov. 1956, p. 3 of cov^) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. © Younga- 
town Kitchens Division, American 

Radiator k Standard Sanitary 
Corp.; I60ct56; KK12053U. 



Why you see quality-built Youngs- 
town Kitchens in thousands of the 
finest new homes. (In The Pro- 
gressive farmer, Aug. 1956, p. 65) 
Appl. author: Brooke, Smith, 
French k Dorrance, Inc. © Youngs- 
town Kitchens Division, American 
Radiator k Standard Sanitary Corp.; 
2i+Aug56; KK1193H)-. 

AMERICAN SISALKRAFT CORP. © 

Motifs in pure copper with copper 
armored Sisalkraft. Folder. 
Appl. author: Sutherland-Abbott. 
© 2k Jul 56; KK119622. 
Strong, durable Sisalkraft reenforced 
paper products. Folder. Appl. 
author: Sutherland-Abbott Adver- 
tising Agency. © 10ct56; 
KKL20515. 

AMERICAN TOBACCO CO. © 

B-b-but, lady, It's o-eold in here. 
Give the Big I4. room to move, 
they'll help move all your ciga- 
rettes. Luckles, Pall Mall, Her- 
bert Tareyton, Filter tip Tareyton. 
(In Progressive grocer, July 1956, 
p. 11+3) Appl. author: Batten, 
Barton, Durstine k Osborn, Inc. 
© 1JU156; KK119012. 
Building soils for better burley. 
No. 65. (In The Kentucky farmer, 
Sept. 1956, p. 7) Appl, author: 
Carl Camenisch Advertising, Inc. 
© lSep56; KK119362. 
But, madam. If you'd just let me 
explain. Give the Big 4 room to 
move, they'll help move all your 
cigarettes. Luckles, Pall Mall, 
Tareyton, Filter tip Tareyton. 
(In Progressive grocer, Mar. 1956, 
p.1l|)i ) Appl. author: Batten, 
Barton, Durstine k Osborn, Inc. 
© lMar56; KK119011;. 
The contents of these packages 
prove the value of modern scien- 
tific research. Filter tip Tarey- 
ton, Pall Mall, Lucky Strike, Hit 
Parade, Herbert Tareyton. (In 
Kentucky farmer, Dec. 1956, p. 3) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © lDec56; 
KKI2183I4.. 
The contents of these packages 
prove the value of modern scien- 
tific research. Filter tip 
Tareyton, Pall Mall, Lucky Strike, 
Hit Parade, Herbert Tareyton. 
(In The Southern planter, Dec. 
1956, p. 3) Appl. author: Carl 
Camenisch Advertising, Inc. 
© lDec56; KK121679. 
Cooperation in research improves 
burley tobacco. No. 67. (In The 
Kentucky farmer, Nov. 1956, p. 3) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © 1Nov56; 
KK121051. 
Cooperation in research improves 
flue-cured tobacco. No. 62. 
(In The Southern planter, Nov. 
1956, p. 13) Appl. author: Carl 
Camenisch Advertising, Inc. 
© 1Nov56; KK121050. 
Discriminating smokers prefer Herbert 
Tareyton with the genuine cork tip. 
Girl archer. (In Collier's, 
Oct. 12, 1956, p. 83) Appl. au- 
thor: The M. H. Hackett Co. 
© 27Sep56; KK11997L 
Discriminating smokers prefer Her- 
bert Tareyton with the genuine 
oork tip. Girl with water skill. 
(In Collier's, Aug. 17, 1956, 
p. 75) Appl. author: The M. H. 
Haokett Co. © 2Au&56; KK118912. 
Discriminating smokers prefer 

Herbert Tareyton with the genuine 
cork tip. Man fishing. (In Col- 
lier's, July 20, 1956, p. 73) 
Appl. author: The M. H. Hackett 
Co. © 5Jul56; KK117986. 



Discriminating smokers prefer Her- 
bert Tareyton with the genuine 
cork tip. Man in car. (In 
Collier's, Nov. 9, 1956, p. 89) 
Appl. author: The M. H. Hackett 
Co. f> 26oct56; XK121313. 

Discriminating smokers prefer Her- 
bert Tareyton with the genuine 
cork tip. Man on yacht. (In 
Collier's, Sept. 3J+, 1956, p. 77) 
Appl. author: The M. H. Hackett 
Co. © 30Aug56; KK11914.71. 
Don't miss the fun of smoking. 
Mildness is a pleasure with Pall 
Mall. [Girl in straw hat with 
man] (In Look, July 2lj., 1956, 
P. 75) Appl. author: Sullivan, 
Stauffer, Colwell k Bayles, Inc. 
© 10Jul56; KK121836. 
Don' t miss the fun of smoking. 
Mildness Is a pleasure with Pall 
Mall. [Two women and man with 
graduate] (In The Saturday even- 
ing post, June 16, 1956, p. 135) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 12Jun56; 
KK121291. 
Flue-cured tobacco needs right soil 
type. No. 60. (In The Southern 
planter, Sept. 1956, p. 7) Appl. 
author: Carl Camenisch Advertising, 
Inc. © lSep56; KK119361. 

Flue-curing methods change through 
the years. No. 58. (In The 
Southern planter, July 1956, p. 9) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © Uul56; 
KK117987. 

Gives you more to enjoy, the taste 
i3 great. Filter tip Tareyton 
cigarettes. Couple at table. (In 
The New York times, Aug. 7, 1956, 
p. 11) Appl. author: The M. H. 
Hackett Co. © 7Aug56; KK118889. 

Gives you more to enjoy, the taste 
is great. Filter tip Tareyton 
cigarettes. Couple on motor scoots 
er. (In The New York times, July 
10, 1956, p. 20) Appl. author: 
The M. H. Hackett Co. © 10Jul56; 
KK118067. 

Gives you more to enjoy, the taste 
is great. Filter tip Tareyton 
cigarettes. Modern size. Couple 
with dog. (In Collier's, Sept. 28, 
1956, p. 65) Appl. author: The 
M. H. Hackett Co. © 13Sep56; 
im.i9l4.7O. 

Gives you more to enjoy, the taste 
is great. Filter tip Tareyton 
cigarettes. Modern site. Girl & 
guitarist. (In The New York 
times, July 2^, 1956, p. 26) 
Appl. author: The M. H. Haokett 
Co. © 2I4. Jul56; KK118367. 

Gives you more to enjoy, the taste 
Is great. Filter tip Tareyton 
olgarettes. Modern site. Girl 
•eoretary, (In New York world- 
telegram and sun, July 17, 1956, 
p.lil) Appl. author: The M. H. 
Hackett Co. © 17Jul56; KK118375. 

Good management practices improve 
burley smoking qualities. No. 63. 
(In The Kentucky farmer, July 
1956, p. 3) Appl. author: Carl 
Camenisch Advertising, Inc. 
© 1 Jul 56; KK117959. 

Happy- Joe-Lucky goes square dancing. 
Lucky Strike. (In New York daily 
news, Oct. 7, 1956, comic section) 
Appl. author: Batten, Barton, Dur- 
stine k Osborn, Inc. © 6oct56; 
KK1213l*9. 

Happy-Joe-Luoky goes to the ball 
game with Jack Benny. Luolcy 
Strike. (In New York daily news, 
Sept. 9, 1956, oomle aeotlon) 
Appl. author: Batten, Barton, 
Durstine k Osborn, Inc. © 83ep56; 
KK119688. 



1956 



CURRENT REGISTRATIONS 



109 



Happy- Joe-Lucky presents Sticklers. 
Sticklers are ticklers ... Lucky- 
Strike. [Calf, pants, horseman] 
(in Ball State news, Sept. 19, 1956) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 19Sep56; 
KKL21350. 
Happy- Joe-Lucky presents Sticklers. 
Sticklers are ticklers ... Lucky 
Strike. [Dead cat, man, scrub- 
woman] (In Ball State news, Sept. 
28, 1956, p. 6) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. 28Sep56; KKI213I4.8. 

Happy-Joe-Lucky shops for a sports 
car. Drivers everywhere are 
shifting to Luckles. (In Daily 
news, New York, July 15* 1956) 
Appl. author: Batten, Barton, 
Durstine ft Osborn, Inc. 
© l*Wul56; KK119011. 
Happy-Joe-Lucky sitting pretty. 
You'll be sitting pretty when you 
light up a Lucky. (In Daily news, 
New York, Aug. 12, 1956) Appl. 
author: Batten, Barton, Durstine 
ft Osborn, Inc. C HAug56; 
KK119013. 
Happy-Joe-Lucky to the rescue. 
Lucky Strike. (In Daily news, 
New York, June 17, 1956, comic 
section, p. 7) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 16Jun56; KK118190. 
Hey, everybody. Here's a new stack 
of Sticklers. Lucky Strike. (In 
Ball State news, Oct. 12, 1956, 
p. 7) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc.) 
© 120ct56j KKI213I1.7. 
I make my breaks Lucky breaks 
because Luckies taste better, 
[Endorsed by] George A. Moore. 
(In The Baltimore Afro-American, 
June 16, 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 12Jun56; KK118197. 

I'm fussy about a cigarette's taste, 
and Luckies taste better. cEn- 
dorsed bya Evelyn Cunningham. 
(In The Baltimore Afro-American, 
May 29, 1956) Appl. author: 
Batten, Barton, Durstine ft Osborn, 
Inc. © 29May56; KKL19009. 

It must be better and it is. El 
Roi-Tan, the cigar that breathes. 
(In Chicago dally tribune, June 27, 
1956, p. 5) Appl. author: L. C. 
Gumbinner Advertising Agency. 
© 27Jun56; KKH7876. 

It's an evening you hate to see end. 
Light up a Lucky, it's light-up 
time. (In The Progressive farmer, 
Aug. 1956, p. 9) Appl. author: 
Batten, Barton, Durstine ft Osborn, 
Inc. © l5Jul5&; KK119015. 

It's rhyme time with a fresh batch 
of Sticklers. Lucky Strike. 
(In Ball State news, Oct. 19, 1956, 
p. 2) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 190ct56; KK1213l).5. 

I've smoked over 100,000 Luckies. I 
know Luckies taste better. [En- 
dorsed by] Koi Ottley. (In Ebony, 
July 1956, p. 3) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 9Jun56; KK119210. 

Let her drift, mister. Lucky 
Strike. (In Argosy, June 1956, 
p. Ill) Appl. author: Batten, 
Barton, Durstine ft Osborn, Inc. 
© 20May56; KK118195. 

Light up a Lucky. Listen, until you 
light a Lucky, you'll never know 
how good a cigarette can taste. 
(In Household, Jan. 1956, p. 3) 
Appl. author: Batten, Barton, 
Durstine ft Osborn, Inc. © 20Dee55; 
XK119018. 



Light up a Lucky, it's light-up 
time. All you could hope for. 
[Couple looking over blueprint; 
man smoking] (In True story 
women's group, Oct. 1956, p. 3) 
Appl. author: Batten, Barton- 
Durstine & Osborn, Inc. © 73ep56j 
KK119935. 
Light up a Lucky, it's light-up 
time. Pitting occasion to light 
up a Lucky. [Couple shopping] 
(In Look, Sept. I)., 1956) Appl. 
author: Batten, Barton, Durstine 
ft Osborn, Inc. © 21Aug56; 
KEL19707. 
Light up a Lucky, it's light-up 

time. Football [scene] Car card. 

Oct. 1956. Appl. author: Batten, 

Barton, Durstine & Osborn, Inc. 

© 10ct56; KK1199lj.O. 

Light up a Lucky, it's light-up 

time. Football [scene] Car card. 
Oct. -Dec. 1956. Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 10ct56; KKL19936. 

Light up a Lucky, it's light-up 
time. [Football scene] (In Los 
Angeles times 12th annual foot- 
ball game program, Aug. 17, 1956, 
p.lj-7) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 17Aug56; KK119706. 

Light up a Lucky, it's light-up 
time. [Girl with cigarette read- 
ing letter] (In Army times, 
May 16, 1956, p. 5) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © l6May56; KK120819. 

Light up a Lucky, it's light-up 
time. [Girl with cigarette talk- 
ing on telephone] (In Army times, 
May 30, 1956, p. 5) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inci © 30May56; KFO.20820. 
Light up a Lucky, it's light-up 
time. Good buy; Luckies give 
you more for your money ... (In 
Farm & ranch, May 1956, p. 5) 
Appl. author: Batten, Barton, 
Durstine ft Osborn, Inc. 
© 10Apr56; KK118193. 

Light up a Lucky, it's light-up 
time. Great outdoors. (In The 
Progressive farmer, Apr. 1956, 
p.ll) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© l5Mar56; KKII8198. 

Light up a Lucky, it's light-up 
time. His and hers; millions of 
he's and she's agree ... (In 
Successful farming, Feb. 1956, 
p. 91) Appl, author; Batten, 
Barton, Durstine & Osborn, Inc. 
© I8jan56; KKL18200. 

Light up a Lucky, it's light-up 

time. How can you choose? [Couple 
at kennel] (In Capper's farmer, 
Sept. 1956, p.l).) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 10Aug56; KK119708. 

Light up a Lucky, it's light-up 
time. Lingering after dinner, 
doin' the dishes ... great times 
to light up a Lucky. (In Pro- 
gressive farmer, Feb. 1956, p. 7) 
Appl. author: Batten, Barton, Dur- 
stine ft Osborn, Inc. © 13Jan56; 
KK119039 . 

Light up a Lucky, it's light-up 
time. Luckies taste better. 
Boating. Bonus car card, July- 
Sept. Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© Uul56; KK118205. 

Light up a Lucky, it's light-up 
time* Luokies taste better. cMan 
and woman smoking afters dinner. 
Car eard. Appl. author: Batten, 
Barton, Durstine ft Osborn, Ine. 
© lApr56; KK119023. 



Light up a Lucky, it's light-up 
time. Lucky fans; with Luokies 
along, you're way ahead of the 
game. Luckies taste better ... 
(In Look, May 15, 1956, p. k of 
oover) Appl. author; Batten, 
Barton, Durstine ft Osborn, Inc. 
© lMay56; KKII8I89. 

Light up a Lucky, It's light-up 
time. Lucky fans, with Luokies 
along, you're 'way ahead of the 
game. You see, Lucky Strike 
means ... (In True love (True 
story group), June 1956, p. 17) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 7May56; 
KEL18203. 

Light up a Lucky, it's light-up 

time. cMan and girl besides swim- 
ming pool. Car card. Appl. au- 
thor; Batten, Barton, Durstine ft 
Osborn, Inc. © lAug56; KK119016. 

Light up a Lucky, it's light-up 
time. cMan and girls skiing. Car 
card. Appl. author* Batten, Bar- 
ton, Durstine ft Osborn, Inc. 
© lFeb56; KK119027. 

Light up a Lucky, It's light-up 
time. cMan and woman witha road 
map. Car card. Appl. author: 
Batten, Barton, Durstine ft 
Osborn, Ino. © Uun56; KK119025. 

Light up a Lucky, It 's light-up 
time. [Man and woman with] road 
map. Car card. June 1956. 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © Uun56; 
KKLI90IJ.O. 

Light up a Lucky, it's light-up 
time. Man overboard for a great 
cigarette. (In Life, July 2, 
1956, p.lj. of cover) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 29Jun56; KK118191. 

Light up a Lucky, it's light-up 
time. More fun. Why are Luckies 
more fun to smoke ? ( In True 
love (True story group), Apr. 
1956, p.ll) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 7Mar56; KKII820I4.. 

Light up a Lucky, it's light-up 
time. No hurry. Take your time 
smoking a Lucky ... (In Life, 
Mar. 12, 1956, p.lj. of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 9Mar56; 
KK118188. 

Light up a Lucky, it's light-up 
time. Record playing. Car eard. 
Appl. author; Batten, Barton, 
Durstine ft Osborn, Inc. 
© lApr56; KK119026. 

Light up a Lucky, it's light-up 
time. Simple directions; for a 
cigarette that's miles ahead ... 
(In Farm & ranch, July 1956, 
p. 5) Appl. author: Batten, Bar- 
ton, Durstine ft Osborn, Inc. 
© 10Jun56; KK118192. 

Light up a Lucky, It's light-up 

time. Ski girl. Car card. Appl. 
author: Batton, Barton, Durstine ft 
Osborn, Inc. © Uan56; KK11902ij.. 

Light up a Lucky, it's light-up 
time. This one does it. Lucky 
Strike. (In Collier's, Nov. 9, 
1956, p.lf. of cover) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 250ct56; KEL213l(.6. 

Light up a Lucky, It's light-up 

time. Time out for a Lucky. Per- 
fect time to enjoy the cigarette 
of fine tobacco ... (In Farm ft 
ranch, Jan. 1956, p. 5) Appl. au- 
thor: Batten, Barton, Durstine ft 
Osborn, Inc. © 10Dec55» KK118194. 



110 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AMERICAN TOBACCO CO. C Cont'd. 

Light up a Lucky, it's light-up 

time. Time out for a Lucky. Time 
to enjoy the fresher, smoother 
taste ... (In Newsweek, Feb. 6, 
1956, P.i °f cover) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © lFeb56; KK118187. 

Light up a Lucky, it's light-up 
time. Try out. Next time it's 
light-up time, try out a Lucky. 
(In U. S. Olympic try-out pro- 
grams, St. Louis, soccer tryouts, 
Mar. 18, 1956, p.l; of cover) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. °> 18ilar$6; 
KK120369. 

Light up a Lucky, it's light-up 
time. 21-20, whale of a game. 
[Spectators & players on football 
field] (In The Prorrressive farm- 
er, Oct. 195°, p.U) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © l5Sep56; KK119937. 

Light up a lucky, it's light -up • 
time. What's the score' Lucky 
Strike. (In The Farmer-stockman, 
Nov. 1956, p. 5) Appl. author: 
Batten, Barton, Durstine ■: Osborn, 
Inc. 100ct56; KKI213JU4.. 

Luckies are tops with Don Newcombe 
because Luckies taste better. 
(In Baltimore Afro-American, 
Sept. 22, 1956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © l8Sep56; KK119938. 

Luckies are tops with Don Newcombe 
because Luckies taste better. (In 
Ebony, Sept. 1956, p. 3) Appl. 
author: Batten, Barton, Durstine Sc 
Osborn, Inc. © 7Aug56; KK119211. 

Luckies really rate with Buddy 

Young because Luckies taste better. 
(In Ebony, Nov. 1956, p. 3) Appl. 
authorj Batten, Barton, Durstine oc 
Osborn, Inc. © 80ct56; KK120370. 

Luckiea really rata with Buddy Young 
because Luckies taste better. 
(In Pittsburgh courier, Sept. 15, 
1956, magazine section, p. 11) 
Appl. author: Batten, Barton, 
Durstine it Oaborn, Inc. © l5Sep56; 
KK119687. 
Make her pretty, mister. Lucky 
Strike. (In True, Mar. 1956) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. © 20Feb56; 
KK118202. 
Mildness make3 the difference. 
Filter tip Tareyton cigarettes. 
[Man in tweed suit smoking cig- 
arette] (In Dally mirror, New 
York, Nov. 13, 1956, p.13) 
Appl. author: Lawrence C. Gumb in- 
ner Advertising Agency, Inc. 
© 13Nov56; KK121198. 
Mildness makes the difference. 
Filter tip Tareyton cigarettes. 
Man with cigarette. (In Dally 
mirror, New York, Nov. 8, 1956, 
p. 15) Appl. author: L. C. Gum- 
b inner Advertising Agency. 
© 8Nov56; KK120951J.. 
Mildness makes the difference. 
Filter tip Tareyton cigarettes. 
[Woman in dark coat, with ciga- 
rette] (In Daily Mirror, New York, 
Nov. 20, 1956, p.13) Appl. au- 
thor: Lawrence C. Gumblnner Ad- 
vertising Agency. © 20Nov56; 
KKL21197. 

New York City councilman sticks to 
Luckies because Luckies taste 
better. [Endorsed by] Earl Brown. 
(In Ebony, Mar. 1956, p. 3) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 10Feb56; KK119212. 



Now you're cookln' . Nothing fancy 
... but out here it'll taste like 
a banquet. Right now ... light up 
a Lucky. (In Argosy, Aug. 1956, 
p. 5) Appl. author: Batten, Bar- 
ton, Durstine 8c Osborn, Inc. 
© 20 Jul 56; KK1 19008. 

150 East lj.2nd Street, new home of 
The American Tobacco Company and 
subsidiaries. (In The New York 
times, Aug. 19, 1956, special 
Socony Vacuum section, p. 3) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 19Aug56; 
KK119705. 

Reduce nematode levels to save flue- 
cured tobacco. No. 59. (In The 
Southern planter, Aug. 1956, p. 2) 
Appl. author: Carl Camenisch Ad- 
vertising, Ino. © lAug56j 
KK118726. 

Reward yourself with the pleasure 
of smooth smoking. Get a fresh 
start with a freshly-lit Pall 
Mall. [Man smiling at woman try- 
ing on large hat] (In The Satur- 
day evening post, Apr. 21, 1956, 
p. 87) Appl. author: Sullivan, 
Stauffer, Colwell & Bayles, Inc. 
© 17Apr56; KK121292. 
Reward yourself with the pleasure 
of smooth smoking. Get a fresh 
start with a freshly-lit Pall 
Mall. [Toboggan team at finish 
line] (In The Saturday evening 
post, Jan. 28, 1956, p. 61) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 2l|.Jan56; 
KK121293. 
Reward yourself with the pleasure 
of smooth smoking. Pall Mall 
famous cigarettes, the finest 
quality money can buy. [Ice 
skaters] (In The Saturday 
evening post, Feb. 25, 1956, p. 56- 
57) Appl. author: Sullivan, 
Stauffer, Colwell * Bayles, Inc. 
© 21Feb56; KKL20618. 
Reward yourself with the pleasure 
of smooth smoking. Your appre- 
ciation of Pall Mall quality has 
made it America's most successful 
and most imitated cigarette. (In 
Outdoor life, Nov. 1955. P-27) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 250ct55; 
KK118631- 
Reward yourself with the pleasure of 
snooth smoking, smoke longer and 
finer and milder Pall Mall. 
[Circus scene; female performer 
being offered cigarette & light] 
(In Look, Kay 3, 1955, P.68) 
Appl. author: Sullivan, Stauffer, 
Colwell cc Bayles, Inc. © 19Apr55; 
KK120l|.9l4.. 
Reward yourself with the pleasure of 
smooth smokintr, smoke longer and 
finer and milder Pall Mall. [Two 
couples on camping trip by lake] 
(In The Saturday evening post, 
Oct. 29, 1955, p. 76-77) Appl. 
author: Sullivan, Stauffer, Col- 
well tc Bayles, Inc. © 250ct55; 
100.2111*1. 

Save time and labor In harveating 
bur ley. N0.6I4.. (In The Kentucky 
farmer, Aug. 1956, p. 3) Appl. 
author; Carl Cameniaoh Adver- 
tising, Ino. © lAug56; 1QQ18725. 
Sort burley uniformly for greater 
market appeal. No. 66. (In The 
Kentucky farmer, Oct. 1956, p. 3) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © 10ct56; 
KEL20076. 

The sun is bright, the anow la fast, 
the clear, cold air has a bite to 
It. Lucky Strike. (In True, 



Jan. 1956, p.l) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 20Dec55; KK118201. 

TV editor switches to Luckies 
because Luckies taste better. 
[Endorsed by] Arden Hill. (In 
Ebony, May 1956, p. 3) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © U+Apr56; KK119213. 

What a day. Air full of snap, dogs 
full of ginger, how can you miss? 
Lucky Strike. (In Argosy, Oct. 
1956, p. 16) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 20Sep56; KK119686. 

You don't have to say a word, madam. 
You looked at our cigarette dis- 
play. Luckiea, Pall Mall, Herbert 
Tareyton, Filter tip Tareyton. 
(In Food topics, May 7, 1956) 
Appl. author: Batten, Barton, 
Duratlne & Oaborn, Inc. © 7May56; 
KK119010. 

You want that baby so bad you can 
almost taste him. Lucky Strike. 
(In Argosy, Apr. 1956, p. 18) 
Appl. author: Batten, Barton, 
Durstine & O a born, Inc. © 20Mar56; 
KK118196. 

You'd like to stretch this day out 
forever. Man, this is it, no 
cigarette in the world ever tasted 
so good. (In The Progressive 
farmer, June 1956, p. 11) Appl. 
author: Batten, Barton, Durstine 
& Oshorn, Inc. © l5May56; 
KK118199. 
Young farmers do well with flue- 
cured tobacco. No. 61. (In The 
Southern planter, Oct. 1956, p. 9) 
Appl. author: Carl Camenisch Ad- 
vertising, Inc. © 10ct56; 
KK120075. 

You've got a point there, ma'am. 
Lucky Strike, Pall Mall, Herbert 
Tareyton, Filter Tip Tareyton. 
(In American druggist, Sept. 10, 
1956, p. 155) Appl. author: Bat- 
ten, Barton, Durstine 4: Osborn, 
Inc. © 10Sep56; KK119709. 

AMERICAN VERMICULITE CORP. © 

Vermiculite. Concrete, plaster, 
insulation. Folder. Appl. au- 
thor: William Sinton Steele. 
© 10ct56; KK121082. 

AMERICAN ZEOLITE CORP. © 

Zeolite with a 60 million year 
history for home water softeners. 
Sheet. © 25Jul56; KK118623. 

AMERICAN ZINC PRODUCTS, a division of 
BALL BROS. Co. SEE Ball Bros. Co., 
Ino. 

AKP, INC. © 

Filters and lubricators for use 
uith A-MP pneumatic tools. 
311-31. Sheet. © 120ct56: 
KK121657. 
P.I.D.G. terminal and connector 
dies for 69100 air gun. IS 1632. 
Sheet. © 1Nov56; KK121659. 
Shielded wire connector dies for 
69100 air gun. IS 1631. Sheet. 
© 1Nov56; KK121655. 
69100 straight action air gun, 
general instructions. IS I630. 
Sheet. © 1Nov56; KK121658. 
T-head hand tools for P.I.D.G. ter- 
minals and connectors. IS 1610. 
Sheet. © 1Nov56; KK121656. 
AMPEX CORP. © 

A half century of music at your 
fingertips. High fidelity sound 
systems. Pamphlet. © 23 Jul 56; 
KK120097. 
A new climax In high fidelity, the 
A series, by Ampex. Sound systems. 
Pamphlet. © 8Aug56; KK120098. 



1956 



CURRENT REGISTRATIONS 



111 



AMSLER, A. B. 

Dismountable double Trav-L-Bed for 
station wagons. A useful piece of 
equipment for the sportsman ... 
Sheets. © Alfred B. Amsler; 
25Apr56; KKL18230. 

AKAHIST CO., INC. © 

Can't stay in bed with a cold, even 
virus cold? Super Anahist. Drug. 
(In Look, Oct. 2, 1956, p. 122) 
Appl. author: Ted Bates Co., Inc. 
20ct56; KK119852. 

Doctors now prescribe easier, faster, 
more effective relief of head- 
cold miseries. Super Anahist an- 
tibiotic nasal spray. (In Louis- 
ville courier -journal, Louisville, 
Ky., Oct. 21, 1956, roto section, 
p. 66) Appl. author: Ted Bates 
& Co., Inc. © 210ct56; KKI2036I4. 

Hay fever? Use of Super Anahist 
nasal spray together with Anahist 
tablets recommended to long- 
suffering victims. (In The Amer- 
ican weekly, Aug. 5, 1956, p. 13) 
Appl. author: Ted Bates Co., Inc. 
© 5Aug?6; KK118620. 

Head cold? Open up stopped-up nose. 
Super Anahist antibiotic nasal 
spray with Thonzide. (In Parade, 
Oct. 28, 1956, p. 29) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 280ct56; KK120608. 

Sore throat pain due to a cold or 
excessive smoking? Super Anahist 
antibiotic throat lozenges. (In 
The Saturday evening post, Nov. 
2I4., 1956, p. 11*5) Appl. author: 
Ted Bates & Co., Inc. © 2l|Nov56; 
KK1 21273. 

ANCIENT AGE DISTILLING CO. © 

Avalanche of Ancient Age 1/2 pints, 
$1.50. (In Chicago defender, 
July U4., 1956, p. 9) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© l4Jul56; KK119202. 

Congratulations, Pennsylvania 
Tavern Association, on your 3rd 
annual convention. I. W. Harper, 
the gold medal whiskey. (In Obser- 
ver, Sept. 17, 1956, p. 3) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 17Sep56; KK121221;. 

Giant November jamboree salutes the 
fastest growing whiskey in Ameri- 
ca. (In Maryland-Washington- 
Delaware beverage journal, Nov. 
1956, p. 5) Appl. author: Doyle 
Dane Bernbach, Inc. © 1Nov56; 
KK121668. 

Greatest sales support in Kentucky 
history. (In The Kentucky bever- 
age journal, Nov. 1956, p. 13-15) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 1Nov56; KK121669. 

Hot tip, if you can find a better 
bourbon, buy it. [Two men in 
hats with heads together] (In 
The Louisville times, May Ij., 1956, 
section 2, p. 11) Appl. author: 
Doyle Dane Bernbach, Inc. 
© Ul"ay56; KK121320. 

How money talks to squirrels. 

Sports idea contest. (In Sports 
afield, Nov. 1956, p. 29) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 25oct56; KK121227. 

How to stir up a bite. (In Sports 
afield, Sept. lj., 1956, p. 123) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Aug56; KK119201. 

If you can find a batter bourbon, 
buy it. c Gray-haired man Mixing 
mint Juleps (In Life, June 12, 
1956, p. 3 of oover) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 7Jun56; KKLI8178. 



If you can find a better bourbon, 
buy it. [Man's half-shaded face 
smiling at drink] (In Life, Sept. 
24, 1956, P.151+) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 20Sep56; KK121321. 

If you can find a better bourbon, 
buy it. [Smiling man in tweed 
suit with drink] (In Chicago 
sun-times, Oct. 17, 1956, p. 79) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 170ct56; KK121229. 
If you can give a better bourbon, 
give it. [Blond man smiling at 
bottle] (In Arkansas democrat, 
Nov. II4., 1956, p. 10) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© II4.N0V56; KK121527. 
If you can give a better bourbon, 
give it. (In Life, Nov. 12, 1956, 
p. 135) Appl. author: Doyle Dane 
Bernbach, Inc. © 8Nov56; 
KK121228 . 
Kentuckians are used to the best. 
Ancient Age bourbon. (In Courier 
journal, Louisville, Ky. , Nov. 9, 
1956, p. 13) Appl. author: Doyle 
Dane Bernbach, Inc. 9 9Nov56; 
KK12l81j.O. 

Outstanding. If you can find a 
better bourbon, buy it. [Pour 
men's hands holding drinks] 
(In Liquor store magazine, Oct. 
1956, p.lj. of cover) Appl. author: 
Doyle Dane Bernbach, Inc. 
100ct56; KKI2I319. 
6 years old, Kentucky straight bour- 
bon. (In The Hopewell news, Hope- 
well, Va., July 11, 1956, p. 2) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 11Ju156; KK118565. 
Why Fido's biscuits went fishing. 
Sports idea contest. (In Sports 
afield, Oct. 1956, p.13) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 25Sep56; KKL21230. 
Why hunters use bright nail polish. 
(In Sports afield, Aug. 1, 1956, 
p. 91) Appl. author; Doyle Dane 
Bernbach, Inc. © 26Jul5°j 
KK1181J.39. 
Why you should take a red onion 
fishing. (In Sports afield, 
July 3, 1956, p. 71) Appl. author: 
Doyle Dane Berbach, Inc. © 3 Jul 56; 
KK117786. 
ANDERSEN SPECIALTY MANUFACTURING 
CORP. © 

Zingo, fast acting brush cleaner. 
One quart U.S. measure. Label. 
© lDec56; KK12190I).. 

ANDERSON, C. W. 

The do it yourself cam space pro- 
tractor. Polder. © Clarence 
Walden Anderson; lkAug56; 
KK118991. 

ANDERSON, CLAYTON & CO. © 

Bake improver added. Mrs. Tucker's 
pure vegetable shortening. Net 
wt. 1 pound. Label. © 23Jul56; 
KK119317. 
Delicate yellow, Flair shortening 
for true luxury in all baking and 
frying. Net wt. 3 pounds. Label. 
Appl. author: V. A. Bonomo. 
© Anderson, Clayton & Co., Foods 
Division; 100ct56; KKI205I4O. 
Lift the lid on a fabulous flavor 
secret. Flair shortening. 
[Blonde girl holding can] (In 
The Lincoln star, Nov. 9, 1956, 
p. 7) Appl. author: Gwen French. 
© 9Nov56; KKL21510. 

Lift the lid on a fabulous flavor 
secret. Flair shortening. [Cut 
cake, chicken, cut pie] (In The 
Houston post, Nov. 1, 1956, sec- 
tion 3, p. 3) Appl. author: 
Gwen French. © 1Nov56; KK121300. 



Lift the lid on a fabulous flavor 
secret. Flair shortening. [Girl 
with finger to lip behind can] 
(In St. Louis post-dispatch, Oct. 
25, 1956, p.l2C) Appl. author: 
Gwen French. © 25oct56; KK121298. 

Lift the lid on a fabulous flavor 
secret. Flair shortening. [Girl 
with finger to lip holding can] 
(In East St. Louis journal, Nov. 1, 
1956, p.6c) Appl. author: Gwen 
French. © 1Nov56; KKL21297. 

Lift the lid on a fabulous flavor 
secret. Flair shortening. [Girl 
with finger to lips; b.&w.] (In 
The Houston post, Nov. 8, 1956, 
section 5, P. 3) Appl. author: 
Gwen French. © 8Nov56; KKL21509. 

Lift the lid on a fabulous flavor 
secret. Flair shortening. [Red- 
headed girl with finger to lips] 
(in The Houston chronicle, Nov. 
25, 1956, magazine section, p. 30) 
Appl. author 1 Gwen French. 
© 25Nov56; KKL21508. 

Lift the lid on a fabulous flavor 
secret. Flair shortening. 
[Slice of pie, cut cake, chicken] 
(In Council Bluffs nonpareil, Oct. 
25, 1956, p. 22) Appl. author: 
Gwen French. © 25oct56; KK121299. 

New, Mrs. Tucker's pure vegetable 
shortening. 3 pounds net weight. 
Label. © 6Aug56; KK119316. 

Velvet oil. Salad oil and liquid 
shortening. One pint. Label. 
© Anderson, Clayton & Co. (in 
notice: Anderson, Clay ton & Co., 
Foods Division); 7Nov56; 
KK121729. 

ANDERSON CO. © 

Anco commercial vehicle, direct- 
drive motors. Form Olj.-Ol4.Ol4., 
effective June 1, 1956. Folder. 
© 12Sep56; KK120392. 

Anco heavy-duty windshield wiper 
blades and commercial vehicle 
windshield wiper arms. Form 
OI4.-O3I4.7. Sheet. © 12Sep56; 
KK120693- 
Anco original-equipment replacement 
catalog; Dodge, trucks. Form 
Ol4.-Ol4.39. Windshield wiper blades 
& arms for automobiles. Sheet. 
© 12Sep56; KK120393. 

Anco original-equipment replacement 
catalog; Nash and Hudson. Form 
01).-01l37. Windshield wiper blades 
& arms for automobiles. Sheet. 
© 12Sep56; KK120395. 

Anco original-equipment replacement 
catalog; Nash and Hudson Rambler. 
Form Olj.-Ol4.38. Windshield wiper 
blades and arms for automobiles. 
Sheet. © 12Sep56; KKI2039I4-. 

Anco windshield wiper blades and 
arms; replacement specifications 
for English and European vehicles. 
Form 01J.-03114.. Sheet. © 12Sep56; 
KK120396. 

Check sheet, blade and arm replace- 
ments for wrap-around, curved and 
flat windshields on commercial 
vehicles. Anco. Form Ol4.-Ol4.O3. 
I4. p. © 12Sep56; KKL20391. 

Mr. Anco Distributor: Anco optional 
returned-goods privileges. Form 
OI4.-OI4I4.9, effective Aug. 10, 1956. 
Windshield wiper blades & arms 
for automobiles. Sheet. 
© 13Aug56; KK120397. 

See better, gain time safely, use 
Anco, by Anderson, windshield 
wiper blades and arms. Anco all- 
car service windshield wiper blade 
& arm cabinet. © 10Jul56; 
KK119397. 



112 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ANEKOSTAT CORP. OP AMERICA. © 

Anemostat draftless aspirating air 
diffusers for conventional high 
temperature differential and high 
velocity systems. Polder. Appl. 
author: Jess H. Cloud. © 31Aug56; 
KK119865. 

ANGIE, TAUL M. 

For works of which Paul M. Angle is 
the joint author SEE Kingsport 
Press, Inc. 

ANHEUSER-BUSCH, INC. © 

All this captured in a glass. Busch 
Bavarian beer. (In Hannibal cour- 
ier-post, June 12, 1956, p. 2) 
Appl. author: Josephine D. Walsh. 
© 12Jun56; KK118068. 
Pun ahead. Busch Bavarian beer. 
(In The Daily Illini, Oct. 21+, 
1956, p. 16) Appl. author: 
Josephine D. Walsh. © 2l+0ct56; 
KK121573. 
It's the king of beers. Budweiser. 
Head of man [woman's hand holding 
can] (In Chicago sun-times, raid- 
west supplement, Sept. 16, 1956, 
p. 20) Appl. author: D'Arcy Ad- 
vertising Co. © l6Sep56; 
KK120979. 
A new kind of beer, Busch Bavarian, 
clear and bright as mountain air. 
(In St. Louis labor tribune. 
May 2k, 1956, p. 2) Appl. author: 
Josephine D. Walsh. © 2l±May56: 
K3Q17953. 
Treat yourself to the king of beers. 
Where there's life, there's Bud- 
weiser. Head of girl. (In 
Chicago American, Aug. 26, 1956, 
Pictorial living section, p. 8) 
Appl. author: D'Arcy Advertising 
Co. © 26Aug56; KK119618. 

Where there's life, there's Bud- 
weiser. Head of man [woman's 
hand pouring beer from can] (In 
Perth Amboy evening news, Oct. 3» 
1956, p. 5) Appl. author: D'Arcy 
Advertising Co. © 30ct56; 
KK120980. 

ANKUDOWICH, KOSTANTY, sole owner, 
KU-DO CO. SEE Ku-Do Co. 

AKSONIA WIRE & CABLE CO. © 

Ansonia Ankoseal self supporting 
telephone cables & rural distribu- 
tion wire. Folder. Appl. author: 
George T. Metcalf Co. © 10ct56; 
KKII98I4.7. 
Ansonia Ankoseal telephone cables. 
Folder. Appl. author: George T. 
Metcalf Co. © 10ct56; KK11981+6. 
Telephone cable splicing informa- 
tion. 3d ed. Pamphlet. Appl. 
author: George T. Metcalf Co. 
© 19Nov56; KK1211+1+1. 

ANTENNA CORP. OF AMERICA. © 

New, complete line, Ancoa auto 

antennas. Folder. Appl. author: 
John Hoder. © 2l+Sep56; KKII9838. 

ANTI-HYDRO WATERPROOFING CO. 

Condensed specifications. Sheet. 
Appl. author: Mortimer W. Meyer. 
© Il+Sep56; KK120l+5^. 

ANTLE (L. L. ) & CO. , INC. © 

Anco brand, Multi-Purpose Stabi- 
lizer. Label. Appl. author: 
W. F. Owens. © 1Nov56; KK121688. 
Anco brand Stop-Stick prevents food 
from sticking to cooking utensils. 
Chemical. Sheet. Appl. author: 
Ralph M. Bonn. © 13 Jul 56; 
KK119271. 
Anco brand Stop-Stick prevents food 
from sticking to cooking utensils. 
Contents: 1 pint. Chemical. La- 
bel. Appl. author: William F. 
Owens. © 9Jul56; KKH8366. 



APPLIQUES, INC. E 

Miss Apli-Pat. Printed, cut fabric 
designs for direct application to 
textile articles. Sheet. 
© 25Sep56; KK121339. 

ARCADY FARMS MILLING CO. © 

Arcady sweet mixing feeds. Peed 
for farm animals & poultry. 
Streamer. Appl. author: Gene Carr. 
© lSep56; KK121268. 

More eggs at lower cost with the new 
Arcady complete poultry program. 
Streamer. Appl. author: Gene 
Carr. © lSep56; KKL20508. 

The new Arcady beef cattle program 
... for faster low cost gains. 
Streamer. Appl. author: Gene 
Carr. © lSep56; KKL20509. 

New Arcady feeds, hog feeding pro- 
gram. Streamer. Appl. author: 
Gene Carr. © lSep56; KKL21269. 

The new, low-cost Arcady dairy 
feeding program. Streamer. 
Appl. author: Gene Carr. 
© lSep56; KK120510. 

ARCHER MILLS, INC. © 

Fashion colour blender; Archer ' ■ 

Fanfare. Nylon hosiery. Sheet. 

© 27Jan56; KKII8093. 
Fashion colour blender; Archer's 

Fantasia. Nylon hosiery. Sheet. 

© 27Jan56; KK118091. 
Fashion colour blender: Archer's 

Fashion Tint. Nylon hosiery. 

Sheet. © 27Jan56; KKII8092. 
Fashion colour blender: Archer's 

Saucy. Nylon hosiery. Sheet. 

© 27Jan56; KK118095- 
Fashion colour blender; Archer's 

Taupe Harmony. Nylon hosiery. 

Sheet. © 27Jan56; KK118091+. 

ARDALT, INC. © 

Another Lenwile first edition, 
Script China. Bonbon servers, 
Inkwell sets, ashtrays * similar 
articles. (In The Gift & art 
buyer, May 1956, p. 3) Appl. au- 
thor: Leon A. Ardlttl. © 23Apr56; 
KK119280. 
Tokens of faith. Little Runs of 
Lenwile artware. Ceramic figu- 
rines, fin The Gift * art buyer, 
June ^95o, p. 3) Appl. author; 
Leon A. Ardlttl. © 3May56; 
KK1 19281. 

ARGUS CAMERAS, INC. © 

America's most distinguished color 
slide camera, the Argus C-I4.. (In 
Time, June 1+, 1956, p. 73) Appl. 
author: Young & Rublcam, Inc. 
© 31May56; KK118021. 
Argus makes wonderful pictures 
wonderfully easy to take. (In 
Life, Apr. 25, 1955) Appl. au- 
thor: Young & Rublcam, Inc. 
© 21Apr55; KK118020. 

ARMOUR & CO. © 

Armour Star ham is smoked with 
fragrant hickory wood. (In Life) 
Appl. author: Tatham-Laird, Inc. 
© 26Mar56; KK119671. 

The crowning touch is Cloverbloom 
margarine. (In The Tacoma news 
tribune, May 10, 1956, p.B-5) 
Appl. author: N. W. Aver & Son, 
Inc. © 10May56; KK11&127. 

The difference la finer bacon smoked 
with fragrant hickory wood. Ar- 
mour Star. (In Life) Appl. au- 
thor; Tatham-Laird, Ino. 
© l6Apr56; KK119670. 

From this day forward when every- 
thing must be extra-special the 
crowning touch will be Cloverbloom 
margarine. (In The Richmond news 
leader, May 21+, 1956, p. 1+2) 
Appl. author: N. W. Aver & Son, 
Inc. © 2l+May56; KK118128. 



Here's how Ernest Borgnine takes a 
break. (Treet, Ernest Borgnine, 
says) Pork & ham meat. (In Look) 
Appl. author: Tatham-Laird, Inc. 
© 21+Jul56; KK119672. 

Kids, get your share of ... pirate 
gold. Armour Star franks, (in 
Chicago Sunday tribune, May 6, 
1956, comic section) Appl. au- 
^ f^Jf tnaffl " Lalrd ' Ino « © 6May56; 

Make the last outing of summer, the 
best of the year. Serve Armour 
Star franks with the open-fire 
flavor. (In Look) Appl. author; 
Tatham-Laird, Ino. © 1+Sep56; 
KKII9673. 

New, Armour Star frozen Junior tur- 
key stuffed and ready for your 
oven. (In San Francisco news, 
May 2, 1956, p. 21+) Appl. author: 
N. W. Ayer & Son, Inc. © 2May56; 
KK118129. 

Siizly shorts about a taste dis- 
covery; Pranks with an open-fire 
flavor. Armour Star. Baseball. 
Appl. author; Tatham-Laird, Inc. 
© 29Jul56; KK119667. 

Sizzly shorts about a taste dis- 
covery: Pranks with an open-fire 
flavor. Armour Star. Cowboys 
raiding. Appl. author; Tatham- 
Laird, Inc. © 26Aug56; KK119669. 

Sizrly shorts about a taste dis- 
covery; Franks with an open-fire 
flavor. Armour Star. Riveters. 
Appl. author; Tatham-Laird, Inc. 
© Uul56; KK119668. 

Whites stay white when you use Ar- 
mour double pressed stearic, Neo- 
Fat 18-51+. Black & blue p.; 
photogram of four products, mail- 
ing coupon. Chemicals. (In Chem- 
ical processing, Aug. 1956, p. 32) 
Appl. author: Art Silver. © Ar- 
mour & Co., Armour Chemical Divi- 
sion; 27Jul56; KK119215. 

You can't see what's happening 
underneath your make-up. Blind- 
folded girl applying lipstick. 
Dial deodorant soap. (In Seven- 
teen, Oct. 1955. p. 117) Appl. 
author: John J, Seehof . © 10ct55; 
KK119718. 

ARMOUR CHEMICAL DIVISION, ARMOUR & CO. 
SEE Armour & Co. 

ARNOLD BAKERS, INC. © 

Arnold buttermilk biscuits. Net 
weight 6 oz. Label. © 19Nov56; 
KKL21182. 

Arnold Hearthstone whole wheat; free 

sample. Bread. Label. 

© 23Jul56; KK118600. 
Arnold Hearthstone whole wheat. 

100 % stone ground whole wheat 

flour. Net wt. 1 lb. Bread. 

Label. © 16Jul56; KKL1821+1. 

AR0NS0N, CHARLES N. d.b.a. AR0HS0N 
MACHINE CO. SEE Aronson Machine Co. 

AR0NS0N MACHINE CO. 

Positioneering with Aronson. Weld- 
ing processes. Folder. Appl, 
author: Reinhold C. Ferster. 
© Charles N. Aronson d.b.a. Aron- 
son Machine Co.; 3Mar56; KKL20955. 

ARROWSMITH TOOL & DIE CORP. © 

Installation instructions for Jamb 
type Arrowlift garage door hard- 
ware. Form 1000. Folder. 
© 21Feb56; KK120027. 
Overhead garage door hardware, by 
Arrowsmith. Catalog no. 700. 
Polder. © 21Feb56; KK120028. 

ART METAL CONSTRUCTION CO. © 

Art Metal organizes your business 
home, completely. Office equip- 
ment. (In U. S. news tt world 



1956 



CURRENT REGISTRATIONS 



113 



report, June 15, 1956, p. 128) 
Appl. author: Comstock & Co. 
© l5Jun56; KK117969. 

Art Metal, the franchise that puts 
the dealer \ steps ahead. Office 
equipment. Appl. author: Corn- 
stock & Co. © 23May56; KK118112. 

Art Metal, the franchise that puts 
the dealer 1|. steps ahead. Office 
equipment. (In Office appliances, 
Sept. 1956, p. 166) Appl. author: 
Comstock & Co. © 23Aug56; 
KK119603. 
Higher output at every office work 
station, built-in by Art Metal 
with exclusive features like this. 
Office equipment. (In Management 
methods, Aug. 1956, p. 16) Appl. 
author: Comstock & Co. © 5Aug56; 
KK119176. 
How Art Metal makes better, faster 
filing, cost you less per usable 
inch. Filing equipment. (In The 
Office economist, Sept. -Oct. 1956, 
p.l5) Appl. author: Comstock & 
Co. © lSep56; KK119953. 
Modern, economical solution to the 
office space problem, modular 
panels by Art Metal. (In tF. S. 
news k world report, July 20, 1956, 
P«93) Appl. author: Comstock & 
Co. © 20Jul56; KK118303. 

ASHE (WALTER) RADIO CO. © 

Walter Ashe for '57, radio, TV & 
electronic equipment ... 1)|)| p. 
© 113ep56; KK119866. 

ASSOCIATED ADVERTISERS. © 

Crash go furs, crash go prices. 
Felix Presburger, nationally 
known mink stylist. (In Los 
Angeles times, Aug. 13, 1956, 
pt.l, p. 26) Appl. author: Harry 
Uswald. © 13Aug56; KK120981. 
Due to ever increasing crowds ... 
Expansion sale. Furs. (In Los 
Angeles times, Sept. 25, 1956, 
Pt.l, p. 19) Appl. author: Harry 
Uswald. © 25Sep56; KK120969. 

Famous fur factory crashes all 
mink prices. (In Los Angeles 
herald & express, Oct. 19, 1956, 
p.A9) Appl. author: Harry 
Uswald. © 190ct56; KK120978. 

Take them off the racks. Famous fur 
factory ... needs more space ... 
(In Los Angeles times, Sept. 10, 
1956, pt.3, p. 7) Appl. author: 
Harry Uswald. © 10Sep56; 
KK120982. 

ASSOCIATED LABORATORIES, INC. © 

Al-Glo, instant aluminum brighten- 
er. Contents 8 ounces. Label. 
Appl. author: Ray W. Vogel. 
© 5 Jul 56; KK120810. 

ASURE, MAE & PAUL ASURE d.b.a. PARA- 
DISE VALLEY LODGE. SEE Paradise 
Valley Lodge. 

ASURE, PAUL & MAE ASURE d.b.a. PARA- 
DISE VALLEY LODGE. SEE Paradise 
Valley Lodge. 

ATLAS SUPPLY CO. © 

He stands back of every Atlas bat- 
tery sold anywhere. [Man carry- 
ing battery] Batteries, tires, 
accessories. (In The Saturday 
evening post, Oct. 6, 1956, p.13) 
Appl. author: McCann Erickson, 
Inc. © 6oct56; KKL212I4.I. 

He stands back of every Atlas bat- 
tery sold anywhere. [Two men, 
one holding battery] Batteries, 
tires, accessories. (In Farm 
journal, Oct. 1956, p. 5) Appl. 
author: McCann Erickson, Inc. 
10ct56; KJO.2121+2. 



His job is keeping friends for his 
business. Atlas Perma-Guard anti- 
freeze. (In Farm journal, Sept. 1, 
1956, p.lt-7) Appl. author: McCann 
Erickson, Inc. lSep56; KK1211+65. 

There's a lot of mileage in friend- 
ship. Tires, batteries and 
accessories. (In The Saturday 
evening post, Aug. 11, 1956, p.63) 
Appl. author: McCann Erickson, Inc. 
HAugS6; KK121238. 

What a gasoline can tell you about 
the tires you buy. (In Farm 
journal, Aug. 1956, p. 1+5) Appl. 
author: McCann Erickson, Inc. 
© lAug56j KK1191J.73. 
What a gasoline can tell you about 
the tires you buy. (In This week) 
Appl. author: McCann Erickson, 
Inc. 16JU156; rK1212l+0. 
Wherever you drive. Atlas tires, 
batteries & accessories. (In The 
Saturday evening post, June 16, 
1956, p. 2) Appl. author: McCann 
Erickson, Inc. © l6Jun56; 
KK118009. 
Winter protection for you is all- 
year protection for him. Tires, 
batteries, accessories. (In The 
Saturday evening post, Oct. 20, 
1956, p. 12) Appl. author: 
McCann Erickson, Inc. © 200ct56; 
KK121237. 
Winter protection that's doubly 
safe. Tires, batteries, ac- 
cessories. (In Farm journal, 
Nov. 1956, p. 1+7) Appl. author: 
McCann Erickson, Inc. © 1Nov56; 
KK121239. 
AUDIO BOOK CO. © 

The basic writings of Ralph Waldo 
Emerson. Compensation; Self- 
reliance ... A Talking Book. 
GL 606. Album of records. Label. 
© 1Nov56; KK121129. 
The book of Psalms. King James 
Version. A Talking Book.' R-90l+. 
Album of records. Label. 
© l6May56; KK121130. 
A child's garden of verses. A Talk- 
ing Book. C-301+. Album of re- 
cords. Label. © lSep56; 
KK121127. 
The complete sonnets of William 
Shakespeare. A Talking Book. 
GL 607. Album of records. Label. 
© 1Nov56; KK121132. 
Holy Bible ... Old Testament. Au- 
thorized King James version. 
Album of records. Label. 
© 10ct55 (in notice: 1953); 
KK117867. 
Holy Bible, the complete New Testa- 
ment ... Catholic ed. Album of 
records. Label. © 1Nov55 (in 
notice: 1953); KK117868. 
Strange case of Dr. Jekyll and Mr. 
Hyde. A Talking Book. GL 605. 
Album of records. Label. 
© 1Nov56; KK121128. 
The Wizard of Oz. A Talking Book. 
C-303. Album of records. Label. 
© lSep56; KK121131. 

AUTOYRE CO. © 

Autoyre Ail-Purpose rack, lustre 
chrome. Label. Appl. author: 
Brooks Co., Inc. © 12Dec55; 
KK119987. 

Autoyre, lustre chrome, shelf 

brackets. Label. Appl. author: 
Brooks Co., Inc. © 12Dec55; 
KK119985. 

Autoyre towel bar, 18"; lustre 
chrome. Label. Appl. author: 
Brooks Co., Inc. © 12Dec55; 
KEL19988. 

Autoyre towel ring; lustre chrome. 
Label. Appl. author: Brooks Co., 
Inc. © 12Dec55; KK119989. 



Autoyre twin Clip-On rack. Label. 
Appl. author: Brooks Co., Inc. 
© 12Dec55; KK119986. 

AVENUE RECORDS. 

Vocal recital ... Doc Pleasure at 
his finest ... You I don't love, 
because and I love you, yes I do. 
Label. © John S c Schachtel 
d.b.a. Avenue Records; lNov56; 
KK120892. 



B 



B-P AIRCRAFT CO. 

Airplane cutout. Darigold homo- 
genized vitamin D milk. Two 
quarts. Label. © Robert W. 
Prescott, Jr., sole proprietor 
B-P Aircraft Co.; lDec56; 
KK121880. 
3ABC0CK, VARY S. , H. M. SINCLAIR, JR., 
JCHN M. SINCLAIR, JANET S. BOUCHER, 
KLLEK C. SINCLAIR & JEANNETTE SIN- 
CLAIR, composing the partnership 
SINCLAIR MANUFACTURING CO. SEE 
Sinclair Hanufac curing Co. 

BABSON BROS. CO. © 

Electrobrain, automatic pushbutton 
pipe line washing. (In The Cali- 
fornia dairyman, May 26, 1956, 
p.lj. of cover) Appl. author: Bert 
S. Gittins Advertising Agency, 
Inc. © 26May56; KK117983. 
Surge breaker cups for Stanchion 
pipe lines and milking parlors. 
(In Hoard's dairyman, Oct. 10, 
1956, p.lj. of cover) Appl. au- 
thor: Bert S. Gittins Advertising, 
Inc. © l+Oct56; KK119963. 
We look for trouble before it hap- 
pens. Surge dairy farm equip- 
ment. $5 down buys a Surge 
milker unit. (In Hoard's dairy- 
man, Aug. 10, 1956, p.lj. of cover) 
Appl. author: Bert S. Gittins Ad- 
vertising Agency, Inc. © 30Jul56; 
KKL18714-. 

BACARDI IMPORTS, INC. © 

When tensions build up, take time to 
relax, then have a Bacardi 
Daiquiri. Rum. (In The New York 
herald tribune, Oct. 17, 1956, 
p. 21) Appl. author: Brooke, 
Smith, French & Dorrance, Inc. 
© 170ct56; KK1201+73. 

BACHARACH INDUSTRIAL INSTRUMENT CO. © 
Bacharach diesel fuel pump calibrat- 
ing test stand. Model GP-500C. 
Interim leaflet 921+C. © 10ct56; 
KK11981jl+. 

BALE (R.) CO. 

Little Snuffer fire extinguisher. 
Label. © Ray L. Bale d.b.a. 
R. Bale Co.; 2Apr56; KK118173. 

BALE, RAY L. d.b.a. R. BALE CO. SEE 
Bale (R.) Co. 

BALL BROS. CO. © 

Ball Brothers personalised counsel 
can help you cut packaging costs. 
Canning Jars & cartons. (In Food 
packer, June 1956, p. 3 of cover) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © Uun56: 
KK118U+8. 
Ball Brothers' personalized counsel 
can help you cut production costs. 
Glass containers & closures. (In 
Food packer, Sept. 1956, p. 3 of 
cover) Appl. author: Applegate 
Advertising Agency, Inc. 
© lSep56; KK120278. 

Ball Brothers' personalized counsel 
can help you influence this deci- 
sion. Glass containers & closures. 
(In Food packer, Aug. 1956, p. 3 of 
cover) Appl. author: Applegate 
Advertising Agency, Inc. 
© lAug56; KK119093. 



114 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BALL BROS. CO. © Cont'd. 

Delicious, home-made tomato juice 
for only 5^ a quart. Canning 
jars & lids. (In Good housekeep- 
ing, Aug. 1956, p.ll).8) Appl. 
author: Applegate Advertising 
Agency, Inc. © 19Jul56; KK120281j.. 
Earn more per truck while you lower 
operating costs. Control cells, 
portable electronic scales for 
truck and fleet operators. 
Polder. Appl. author: Applegate 
Advertising Agency, Inc. 
© lMay56; KK118305. 

Pine lithography starts with Lith- 
Rlte triple-tested zinc plates. 
(In Modern lithography, Aug. 1956, 
p. 97-98) Appl. author: Applegate 
Advertising Agency, Inc. © Ameri- 
can Zinc Products, a division of 
Ball Bros. Co., Inc.; 5Aug56; 
KK119092. 

Home canning keeps food costs down, 
and Ball Dome lids protect your 
savings. (In The Workbasket, 
July 1956, P. 25) Appl. authdr: 
Applegate Advertising Agency, 
Inc. © l8Jun56; KK1181U.7. 

New better way to seal Jam and 

Jelly. Canning Jars & lids. (In 
New England homestead, July 11+., 
1956, p. 27) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© ]4Jul56; KK119075. 

New jelly jar needs no paraffin. 
(In Flower grower, Sept. 1956, 
p. 10) Appl. author: Applegate 
Advertising Agency, Inc. 
© 2l|Aug56; KK120265. 
Perfect seal guaranteed with new 
Ball Dome lids . Canning Jars k 
lids. (In The Progressive farmer, 
Aug. 1956, p. 77) Appl. author: 
Applegate Advertising Agency, 
Inc. © 20Jul56; KEL19076. 
Perfect sealing guaranteed with Ball 
Dome lids, or double your money 
back. Canning Jars & lids. (In 
Farm & ranch, July 1956, p. 33) 
Appl. author: Applegate Adver- 
tising Agency, Inc. © l5Jun56; 
KKll8ll*6. 
Perfect sealing guaranteed with new 
Ball Dome lids, or double your 
money back. Canning jars & lids. 
(In The Progressive farmer, July 
1956, p. 79) Appl. author: Apple- 
gate Advertising Agency, Inc. 
© 20Jun56; KKII8II4.5. 
Your key to better highway regula- 
tion enforcement. Control cells, 
portable electronic scales for 
state, county, and municipal use. 
Polder. Appl. author: Applegate 
Advertising Agency, Inc. 
© lApr56; KKII8306. 

BALTIMORE LUGGAGE CO. © 

Give her the gift with the mysteri- 
ous secret. Lady Baltimore. (In 
Glamour, Nov. 1955» p. 106) Appl. 
author: Robert W. Orr & Associ- 
ates. 220ct55; KK119926. 
They'll never guess the secret of 
Lady Baltimore. (In Holiday, 
July 1955, p. 112) Appl. author: 
Robert W. Orr & Associates. 
© l5Jun55; KKH992U. 
What's the mysterious secret of 
' Lady Baltimore? (In Holiday, 
Apr. 1955, p. 17) Appl. author: 
Robert W. Orr & Associates. 
© l6Mar55; KK119925. 

BANK OP AMERICA NATIONAL TRUST & 
SAVINGS ASSN. © 
Guide to the Mother Lode, Mariposa 

to Sierravllle. Rev. Folder. 

Appl. author: Charles P. Johnson 

Co., Advertising. © lSep56; 

KK119614.3. 



On every highway, the bank that 
knows California. North Palm 
Canyon Drive in Palm Springs, 
California's famous desert resort. 
(In Fortune, Nov. 195^, p. 68) 
Appl. author: Charles P. Johnson 
Co., Advertising. © 260ct5U; 
KK118060. 

BANKER (R. C.) & CO. © 

Headline value. Ads no. 1-10. 
Furniture. Sheets. © 21Jun56; 
KK117926. 

Here it is. Gift guide. Furniture. 
Mail folder. © 230ct56; 
KK120889. 

BANKERS LIFS & CASUALTY CO. © 

At last, a new and different kind of 
hospital-medical-surgical in- 
surance to age seventy-five. The 
White Cross Plan. (In Arkansas 
democrat, Little Rock, Ark., Mar. 
18, 1956, pt.B, p. 16) Appl. au- 
thor: Grant, Schwenck & Baker, Inc. 
© I8l'ar56; KKII7838. 

At last, a new and different kind of 
hospital -medical -surgical 
insurance to age seventy-five. 
The White Cross Plan. (In Secrets, 
Aug. 1956, p. 76) Appl. author: 
Grant, Schwenck & Baker, Inc. 
© 5Jul56; KK120703. 
At last, a new and different kind 
of hospital-medical-surgical 
insurance to age seventy-five. 
The White Cross Plan. (In True 
story, Dec. 1956, p.138) Appl. 
author: Grant, Schwenck & Baker, 
Inc. © 7Nov56; KK121095. 

At last, a new kind of guaranteed 
renewable hospital-medical-surgi- 
cal insurance to age seventy-five. 
The White Cross Plan. (In Chicago 
daily tribune, Dec. 10, 1955, pt.H, 
p. 20) Appl. author: Grant, 
Schwenck & Baker, Inc. © 10Dec55; 
KK117836. 

At last, a new kind of guaranteed 
renewable hospital-medical-surgi- 
cal insurance to age seventy-five. 
(Will it pay all of your bills to- 
day?) The White Cross Plan. (In 
The Denver post, Jan. 8, 1956, 
pt.B, p. 8) Appl. author: Grunt, 
Scnwenck i Eaker, Inc. © 8Jan56; 
KKII78I4.I. 

Brand new accident-health insurance 
plan. Saves half for people under 
37. The White Cross Plan. (In 
The Detroit times, July 11, 1956, 
p. 2) Appl. author: Grant, 
Schwenck b. Baker, Inc. 
© HJul56; KK120702. 

G. I. type terra life Insurance, now 
available to civilians. No. 185. 
The White Cross Plan. (In World- 
herald, Omaha, May 13, 1956, 
pt.P, p. 18) Appl. author: Grant, 
Schwenck & Baker, Inc. © 13May56; 
KKH78I4.O. 

Here ' s a new and different kind of 
accident and sickness policy to age 
75 only you can cancel. The White 
Cross Plan. (In The Denver post, 
June 18, 1956, p.l5) Appl. au- 
thor: Grant, Schwenck & Baker, 
Inc. © l8Jun56; KK120103. 

How to save 50/ out of every $1.00 
you plan to spend for health- 
accident insurance. The White 
Cross Plan. (In The South Bend 
tribune, June 18, 1956, p.U) 
Appl. author: Grant, Schwenck & 
Baker, Inc. l8Jun56; KK120110. 

If you could see, just once, what he 
sees every day, you'd know why your 
doctor wants you to have the extra 
protections offered under the White 
Cross Plan. (In The Kansas City 
star, June 10, 1956, p.22A) 
Appl. author: Grant, Schwenck & 
Baker, Inc. © 10Jun56; KK120101. 



It's a fact. New accident-health 
policy pays up to $5,000 even if 
you never have a sick day in your 
life. The White Cross Plan. (In 
The Indianapolis star, June 18, 
1956, P.II4-) Appl. author: Grant, 
Schwenck & Baker, inc. l8Jun56; 
KKL2010U. 

Money for rent, grocery bills and 
installments. The White Cross 
Plan. (In The Commercial appeal, 
Memphis, July 11, 1956, p. 28) 
Appl. author: Grant, Schwenck & 
Baker, Inc. © HJul56; KK120361. 

Money for rent, grocery bills, in- 
stallment payments, if you are dis- 
abled and can't go to work. The 
White Cross Plan. (In The Phila- 
delphia evening bulletin, June 18, 
1956, P.I4.) Appl. author: Grant, 
Schwenck & Baker, Inc. © l8Jun56; 
KKL20111. 
Money for rent, grocery bills, in- 
stallments, up to yj.00.00 a month, 
if you are disabled and con't go 
to work. The White Cross TPlan. 
(In The Memphis commercial appeal, 
June 18, 1956, p.lj.) Appl. au- 
thor: Grant, Schwenck & Baker, 
Inc. © l8Jun56; KK120105. 

A new and different kind of hospital- 
medical-surgical insurance to age 
seventy-five. The White Cross 
Plan. (In The Denver post, July 
11, 1956, p. 35) Appl. author: 
Grafct, Schwenck & Baker, Inc. 
© HJul56; KKI207OI4.. 

New kind of insurance policy pro- 
vides cash benefits up to 
$5,000.00 for a single illness or 
injury. The White Cross Plan. 
(In The New Orleans times-picayune, 
June 18, 1956, p. 15) Appl. au- 
thor: Grant, Schwenck & Baker, Inc. 
© l8Jun56; KKL20109. 
Paul Harvey reports the most start- 
ling Insurance news in twenty- 
seven years. No. 172. The White 
Cross Plai.. (In The Shreveport 
times, Feb. 19, 1956, pt.P, p. 8) 
Appl. author: Grant, Schwenck & 
Baker, Inc. 19Feb56; KKLI7837. 

Save 50/ out of every $1.00. The 
White Cross Plan. (In Dayton 
journal herald, June 18, 1956, p. 8) 
Appl. author: Grant, Schwenck & 
Baker, Inc. l8Jun56; KK120108. 

Some people pay less than others for 
their hospitalization. The White 
Cross Plan. (In St. Louis post 
dispatch, Oct. 1, 1956, p.5A) 
Appl. author: Grant, Schwenck & 
Baker, Inc. © 10ct56; KK120701. 
The terrifying question that faces 
every young couple. No.186. The 
White Cross Plan. Insurance. (In 
World-herald, Omaha, May 13, 1956, 
pt.F, p. 18) Appl. author: Grant, 
Schwenck & Baker, Inc. © 13May56; 
KK117839. 

Up to $5,000.00 cash benefits for a 
single sickness or injury, now 
provided by new kind of policy. 
The White Cross Plan. (In The 
Louisville courier journal, 
June 18, 1956, section 2, p. 12) 
Appl. author: Grant, Schwenck & 
Baker, Inc. © l8Jun56; KK120102. 

Who'll pay your doctor bills, if 
you are sick or hurt? [Doctor & 
patient] The White Cross Plan. 
(In The Houston post, June 18, 
1956, p. 9) Appl. author: Grant, 
Schwenck & Baker, Inc. © l8Jun5o; 
KK120106. 

Who'll pay your doctor bills, if you 
are sick or hurt? The White Cross 
Plan. (In The Virginian pilot, 
Norfolk, Va., June 18, 1956, p. 7) 
Appl. author: Grant, Schwenck & 
Baker, Inc. © l8Jun56; KK120107. 



1956 



CURRENT REGISTRATIONS 



115 



Will your hospitalization pay- 
today's higher costs? The White 
Cross Plan. (In Chicago American, 
Oct. 34, 1956, p. 12) Appl. 
author: Grant, Schwenck & Baker, 
Inc. © I40ct56; KKL20700. 

BARBIZON CORP. © 

Lingerie referenoe mat book. Fall 
and winter 1956. Appl. author: 
Wynne McGovern. © 2Jul56; 
KK118239. 
Style referenoe book. Pall & 
winter, 1956. Lingerie. 36 p. 
Appl. author: Wynne McGovern. 
© HJun56; KKH792I4.. 

BARCALO MANUFACTURING CO. © 

Father, dear father, come out of 
your BarcaLounger. Reclining 
chair. (In The Saturday evening 
post, May 26, 1956, p. 129) Appl. 
author: Batten, Barton, Durstine & 
Osborn, Inc. © 22May56; KK117783. 

BARHORST, PHILIPP. © 

Drugless, no insulin, diabetes 
medicines or tonic. Label. 
© 29Feb56; KK120906. 

BARON (M. ) CO. © 

Contents of Baron Tulefay, basic 
single-reed kit. Tools for making 
reeds for musical instruments. 
Sheet. Appl. author: Kalmen 
I Opperman. © 28Jun56; KK117862. 

BARTON'S CANDY CORP. © 

Season's greetings. Barton's bon- 
bonniere. One pound net. Label. 
© l50ct56; KK120239. 
Thanksgiving, Barton's bonbonniere. 
One pound net. Label. © l5Aug56j 
KK119209. 

BASIC, INC. 

Kilnoise acoustic plaster specified 
for modern Cox's Department Store 
by Celli-Flynn, Inc. (In Archi- 
tectural record, July 1956, p*kk) 
Appl. author: Kenyon Stevenson. 
© Tiger Products Division, Basic, 
Inc.; Uul56; KKL19283. 

BATHE, CHARLES G. © 

Bathe genuine Hickory Smoked Turkey 
Tamales with that zest of the 
West. Label. © 17Jul56; 
KKL18560. 

Goober, the clown with the peanut 
ears, peanut nose and peanut toes 
and clown Barbecue Willy; clown 
puzzle. Hickory smoked potato 
chips. Card. © 13Jul56; 
KK119269. 
BAUNACH, ECOMAE. © 

Eco's dolly wardrobe kit. Style: 
Ballette. Wide world series. 
Label. © 220ct56; KKL208i(.3. 

Eco's dolly wardrobe kit. Style: 
Bo-Peep. Mother Goose series. 
Label. © 220ct56; KK1208ii4. 

BAXTER (DON) INC. © 

Baxter oil enema. Oil retention 
enema. Label. Appl. author: 
Donald F. Adams. © 290ct£6; 
KEL21097. 

BAXTER (J. H.) & CO. © 

Babe, that there's what I call a 
sound foundation. Baxco pressure 
treated foundation lumber. Paul 
Bunyan cartoon. (In Wood preserv- 
ing news, Hot. 1956, p. 10) 
© 1Nov56; m 21575. 
I BAY CITY BOATS, INC. © 

Capt. Builtrite says, A Baycraft 
prefab boat sure beats a kit 
boat. Sheet. © 2lj.0ct5o; 
KK120502. 

BAT HttTJFACTTJRIBG DIVISION, LEPB TUB 
W0DUCT3 CORP. 8KB Life Time Prod- 
ucts Corp. 



BAYUK CIGARS, INC. © 

America's no.l cigar, Phillies 
Double Perfecto fresh-packs. 
Pkg. of 5. Slanting display. 
© 21Jun56; KK120673. 
Phillies Double Perfecto; fresh 
packs. 5 cigars. Container. 
Label. © 21Jun£6; KK1206714-. 
S. Seidenberg & Co.'s de luxe after 
dinner. Label. © Il|i5ep56; 
KK120335. 

BEATRICE FOODS CO. © 

Kids love to make their own thick 
milk shakes with instant Meadow 
Gold Make-A-Shake. [Girl with 
milk shake shaker; filled glass ii 
foreground] (In Detroit news, 
May 16, 1956, p.58) © l6May56; 
KK1198914-. 

Elds love to make their own thick 
milk shakes with instant Meadow 
Gold Make-A-Shake. [Girl with 
shaker] (In The Washington post 
and times herald, Apr. 13, 1956, 
p. 6) © 13Apr56; KKH9li<-6. 

Now thick milk shakes made at home 
with instant Meadow Gold Make-A- 
Shake. [Boy drinking from glass] 
(In The Philadelphia evening bul- 
letin, Apr. 26, 1956, p. 23) 
© 26Apr56; KKL191U5. 

Shake-A-Shake , shake-n' drink, milk 
shake. Half-pint liquid. Label. 
© 25Jul56; KK118772. 

With meals, after school, with 
snacks kids love thick milk 
shakes made with instant Meadow 
Gold Make-A-Shake. [Girl with 
milk shake and sandwich] (In The 
Washington post and times herald, 
Mar. 16, 1956, p. 27) © l6Mar56; 
KKL19111-7. 

Wonderful new mix, Make-A-Shake for 
... chocolate milk shakes made, by 
Meadow Gold. [Boy with milk shake] 
(In McCall's, June 1956, p. 122) 
© 22May56; KK11911+8. 

Wonderful new mix, Make-A-Shake for 
... chocolate milk shakes, made 
by Meadow Gold. (In Ladles' home 
journal, May 1956, p.188) 
© 26Apr56; KK121712. 

BEAUTY. CAREER COUNCIL. © 

The story of what a beauty career 
offers you. Folder. Appl. au- 
thor: Ethel Merklen. © 310ct56; 
KK120815. 

BECTON, DICKINSON & CO. © 

B-D diagnostic equipment. Folder. 
© HJul56; KELl 92814.. 

B-D sterile disposable blood lancet. 
Package of 1000. Label. 
© 10ct£6; KK120699. 
In fever thermometers accuracy Is 
the only real bargain. 7 p« 
© 26Jul56; KEL19353. 
BELL, BENNY. 
Kosher comedy. 
Inc. 

BELL ENTERPRISES, INC. © 

Kosher comedy, Yiddish language, 
by Benny Bell, pseud, of Benja- 
min Samberg. Phonograph record 
album. Label. © 26Nov£6; 
KKL2I613. 

BSLL& PRODUCTS CO., ISC. © 

Bella, quick frozen, Pizsa-rettes. 
Set vt. 12 OB. Pizza*. Label. 
Appl. author; Mrs. Bzverly J. 
Stivers. © lkJ«a55 (in notlee: 
195^); 2X116886. 

BEMUS GAME CO. © 

Oil well. Game. Label. Appl. 
author: George C. Bemus. © 6Jun56; 
KK117788. 



SEE Bell Enterprises, 



Oil well, a game of fun for young 
and old. Label. Appl. author: 
George C. Bemus. Appl. states 
prev. reg. KK117788. NM: change 
in color and minor change in de- 
sign. © 6Sep56; KKL20183. 

BERBOLOS, PETER G. tt GEORGE CAMPBELL 
d.b.a. HHOOTT DDOOGG CO. SEE 
Hhoott Ddoogg Co. 

BERGLUND-SWENSON CO., INC. © 

Beautiful new Namettes, a new kind 
of very attractive name-plates 
made to beautify your name or 
trade-mark on your product . 
Sheet. Appl. author: Victor 
Swenson, Jr. © 26JulJ>6; 
KKII873O. 

BERKMAN, GERALD, owner, J. G. BERKMAN 
& CO. SEE Berkman (J. G.) & Co. 

BERKMAN (J. G. ) & CO. 

No extra cost, adjustable tapered 
bearings for every field of trans- 
portation and industry. Sheet. 
© J. G. Berkman & Co., Gerald 
Berkman, owner; £Jul56; KK117900. 

BERRY, MORRIS J. & LOUIS WELLS com- 
posing the firm FASHIONCRAFT PROD- 
UCTS. SEE Fashioncraft Products. 

BERTIE, LTD. © 

Don't be a dirty-face girl. Lait 
d'Oesype. Cosmetic. (In The 
Columbus citizen, v. 58, no. 99, 
final home issue, p.li+.) 
© 7Jun56; KKll8l£l. 

BEST k CO., INC. © 

From the bare necessities to the 
most treasured luxuries. Lill- 
putian Bazaar. Baby clothes. 
(In New York herald tribune, July 
15, 1956, p.5) © 15JU156; 
KKII821I4.. 

Ifiliputian Bazaar. Little babies 
are big business at Best's. Baby 
clothes. (In New York herald 
tribune, Oct. 31, 1956, p.5) 
© 310ct56; KK120672. 

Santa's at home for Christmas in 
the Liliputian Gift Bazaar. 
Children's toys and clothes. (In 
The New York herald tribune, Nov. 
22, 1956, p.5) © 22Nov56; 
KKL21389. 



BEST FOODS, INC. 

l± easy-to-make Halloween costumes. 
RIt tints, dyes & color remover. 
Folder. Appl. author: Earle 
Ludgin Sc Co. © Rit Products Divi- 
sion, Best Foods, Inc.; 26Sep56; 
KKL20039. 

BETSNS, SAUL d.b.a. BETEN3 CO. SEE 
Betene Co. 

BETENS CO. 

And now, America's best dressed 

college girl of-the-year; campaign. 
Wearing apparel. Folder. © Saul 
Betens d.b.a. Betens Co.; l5May56; 
KK119309. 

BILFOR CO. © 

The new and modern Leg-Sizer. 

Exerciser. Folder. © l£Nov56; 
KKL21185. 

BINGO KING CO., ISC. © 

Another sure way to raise money. 
It Is the f aaous LA-TA-DO Jar 
Tickets . J6. Sheet. Appl. au- 
thor: Ernest R. Conrad. © 12JU156; 
KKU82U4. 



116 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BLACK GOLD STAMP CO. © 

Savings stamp. Hardware, furniture, 
pharmaceutical, food and related 
products, automobile supplies. 
© 16Jul56; KK11814-83. 

BLANDFORD, HERBERT S. © 

Quick cash for you. New plan may- 
earn money or free premiums. Glo- 
wax, Mist Foam, Easy-Way. Pol- 
ishes and cleaners. Sheet. 
© 2Aug56; KK118713. 

BLATZ BREWING CO. © 

If you want water, you can ask for 
it; if it's beer you want, get 
Blatz. (In Milwaukee sentinel, 
June 22, 1956, pt.2, p. 2) Appl. 
author: John W. Crawford. 
© 22Jun56; KK117897. 
BLATZ BREWING CO., a division of 

SCHENIEY I1IDUSTRIES, INC. SEE ALSO 

Schenley Industries, Inc. 

BLOCK (WILLIAM H. ) CO. © 

VIP, very Important presepts. Pur 
coats. (In The Indianapolis star, 
Nov. 11, 1956, p. 11) © HNov56; 
KKL21513 • 

BLOOMER BROS. CO. © 

Newark ice cream, it's delicious. 
One-half gallon liquid. Design 
no. 6714.. Fall. Label. Appl. au- 
thor: Williamson Associates. 
© 15Aug56; KK119339. 

Newark ice cream, it's delicious. 
One-half gallon liquid. Design 
no.6714.. Spring. Label. Appl. 
author: Williamson Associates. 
© l5Aug56; KK119342. 

Newark ice cream, it's delicious. 
One-half gallon liquid. Design 
no.67l(.. Summer. Label. Appl. 
author: Williamson Associates. 
© 15Aug$6; KK119314-0. 

Newark ice cream, it's delicious. 
One-half gallon liquid. Design 
no.6714-. Winter. Label. Appl. 
author: Williamson Associates. 
© l5Aug$6; KK119314.1. 

BOBRICH PRODUCTS CORP. © 

Bobrich lo-current automatic blan- 
ket. Label. © 8Mar56; KK119267. 

St. Marys automatic blanket of 

superb quality. Label. © 8Mar56; 
KKII9257. 

Why do I need an automatic blanket? 
Prepared by the makers of Feather- 
warm automatic blanket. Folder. 
Appl. author: Si Friedman. 
© lAug56; KK119256. 

BOB'S CANDY & PEANUT CO., INC. © 

Candy canes. 8. Label. © 1Nov56; 
KK121378. 

BOLTON (JOHN W. ) & SONS, INC. © 
Bolton-Emerson, partners with the 
papermaker. Machinery 4 equip- 
ment for pulp & paper industry. 
Folder. © lSep56; KKII9I4.52. 

BORDEN CO. © 

Beautiful International stainless 
tableware, less than 1/2 price 
with Borden's cottage cheese. 
(In Life, Peb. 27, 1956, p. 102) 
© 23Peb56; KEL21621. 

Borden's brings you valuable milk 
nourishment for 8 cents a quart. 
New Instant Starlac. Nonfat dry 
milk solids. (In Household, Sept. 
1955, p. 75) © LAug55; KKll878l(.. 

Breeze through summer with Borden's 
buttermilk. (In Chicago daily 
tribune, July 5, 1956, pt.:, p.l) 
© 5Jul56; KK120376. 

Choose your holiday mince pie; 

No-bake; family favorite. Borden's 
None Such mince meat. (In Look, 
Nov. 15, 1955, P. 29) © lNov55l 
KK120853. 



Cottage cheese with pineapple. 
(In Look, Mar. 20, 1956, p. 95) 
© 20Mar56; KK121623. 

Don't you miss it. Borden's new 
apple la mode ice cream. (In The 
Saturday evening post, May 12, 
1956, p. 7) © 9May56; KK120863. 

Double Malted, new, instant malted 
milk. Net weight 1 lb. Label. 
© 27Jul56; KK118797. 

Drink up, cooling off is a breeze 
with Bordeil's buttermilk, says 
Elsis, the Borden cow. (In Life, 
July 23, 1956, p. 101) © 19Jul56; 
KKII9806. 

Easiest way to serve the best- 
tasting chocolate ever, says Elsie, 
the Borden cow. Borden's Dutch 
chocolate flavored drink. (In 
Life, Oct. 15, 1956, p. 82) 
© 110ct56; KK120372. 

Blsie brings you a chip off the old 
wheel. New, Borden' s old fash- 
ioned natural Cheddar. Cheese. 
(In Good housekeeping, Oct. 1955, 
p. 25) © 2000 155; KKH8105. 

Elsie goes Dutch and you can have 
her for your very own. Borden's 
Dutch chocolate almond ice cream. 
(In Chicago tribune, Oct. 11. 
1956, pt.3, p. 10) © 110ct56; 
KK120850. 

Formula for your baby; aseptic 
method. Silver Cow evaporated 
milk. Folder. © 8May56; 
KKU8787. 

Formula for your baby; terminal 
heating. Silver Cow evaporated 
Milk. Folder. © 8May56; 
KK118788. 

Fresh as this morning's milk. Bor- 
den's cottage cheese. (In The 
Saturday evening post, Feb. 26, 
1955, p. 69) © 22Feb55; KK118783. 

From Elsie, more pleasure for 

central Illinois. Borden's milk 
& dairy foods. (In The Peoria 
journal star, May 18, 1956, p.A-22) 
© l8May56; KK120371. 

Fudge, creamy-smooth, no beating. 
Borden's Eagle brand condensed 
milk. (In Woman's day, Sept. 

1955, P.5) © 10Aug55; KK119691*.. 
Get real milk nourishment for 8/ a 

quart, Borden's Starlac. Nonfat 
dry milk solids. (In Good house- 
keeping, Dec. 1955, P. 127) 
© 22Nov55; KK120854. 

A heavenly new hot-weather dessert 
made without cooking, says Elsie, 
the Borden cow. Eagle brand 
sweetened condensed milk. (In 
Good housekeeping, May 1956, p. 27) 
© 19Apr56; KKII980I4.. 
Hemo, new vitamin & mineral enriched 
mix for making instant malted 
drinks. Net wt. 1 lb. Label. 
© 27Jul56; KK118796. 
It's a winning Idea to team up with 
the favorite. Borden's rich milk. 
(In Northwestern University foot- 
ball program, Sept. 29, 1956) 
© 29Sep56; KK121622. 
Lady Borden ice cream is extra-good 
because it's made with extra 
cream. Lady Borden mint chocolate 
chip, spring's most refreshing 
ice cream. (In Life, Mar. 7, 1955, 
p. 2k) © 3Mar55; KK119805. 
Lady Borden Ice cream is extra-good 
because it's made with extra 
cream. Lady Borden tropic isle 
pineapple. (In Look, Sept. 18, 
1956, p.k of cover) © USep56; 
KK120857. 
Lady Borden mint chocolate chip. 
Ice cream. (In Life, Mar. 12, 

1956, p. 56) © 8Mar56; KKI2086I4.. 



Lady Borden plantation peach ice 
cream. Summertime and the peaches 
are creamy. (In Life, July Ij., 

1955, p. 20) © 30Jun55; KK119803. 

Mull-Soy, liquid hypoallergenic 

food for infants, children, adults. 

Net contents 15 1/2 fl. oz. 

Label. © 5Mar56; KKII787I. 
Newest, apple la mode ice cream. 

(In Chicago daily tribune, Ma - "- 3, 

1956, pt.2, p.l) © 3May56; 
KK120377. 

Now, wow, central Illinois can 

enjoy Borden's famous ice creams. 
(In Peoria journal star, Feb. 29, 
1956, p.A-18) © 29Feb56; 
KK120371+. 

Only Borden's Starlac gives you 

these pre-measured quart envelopes. 
Nonfat dry milk solids. (In 
Household, Oct. 1955, p. 9) 
© lSep55; KKH8785. 

Shake this extra cheese goodness on 
your favorite dishes, says Elsie. 
Borden's grated Parmesan & Romano 
cheese. (In The Saturday eve- 
ning post, Feb. 25, 1956, p. 70) 
© 21Feb56; KK120852. 

Shift into high gear the good way, 
says Elsie, the Borden cow. 
Borden's rich milk. (In Chicago 
auto racing program, June 2, 1956, 
p. 9) © 2Jun56; KK120373. 

Simple salmon supper with Starlac, 
the heart of milk. Non-fat, dry 
milk solids. (In True story, 
Apr. 1956, p. 71) © 6Mar56; 
KK121619. 

Some like it hot, some like it cold, 
but everybody loves Borden's Dutch 
chocolate drink. (In Chicago 
daily news, Oct. I4., 1956, p. 37) 
© lj.Oct56; KK1216214.. 

Starlac contains all the proteins, 
B vitamins, calcium and other 
minerals of the finest pasteurized 
milk. Why is Starlac, Borden's 
nonfat dry milk, so good for you? 
(In Look, Oct. 16, 1956, p.U7) 
© 20ct56; KK120855. 

Starlac is good for you because 
Starlac Is the heart of milk. 
Nonfat dry milk solids. (In 
Household, May 1956, p. 69) 
© 17Apr56; KKH8786. 

Starlac the heart of milk. Get more 
nourishment for less money with 
Starlac, the heart of milk, says 
Elsie, the Borden cow. (In Life, 
Sept. 10, 1956, p. 39) © 6Sep56; 
KK120861. 

Summer-cooler promotion churns up 
bigger buttermilk sales for you. 
(In Food mart news, July 1, 1956, 
p. 14) © Uul56; KK120375. 
Surprise your guys, liven up good 
things with cheese, suggests El3ie, 
the Borden cow. (In Life, Oct. 1, 
1956, p. 56) © 27Sep56; KK120856. 

Take a look at this score. Borden's 
milk & ice cream. (In 56th am- 
ateur championship of the U. S. 
Golf Assn., Sept. 10-15, 1956) 
© 10Sep56; KK120851. 

Take all you want, it's thrifty 

Borden's half-and-half, says Klsie, 
the Borden cow. Mixture of milk & 
cream. (In The Saturday evening 
post, May 19, 1956. p. 1214.) 
© l6May56; KK120858. 

The thrifty way to cream everything - 
Borden's half-and-half. Richer 
than milk, lighter than cream. 
(In Look, May 3. 1955, p.1+9) 
© 19Apr55; KK120862. 

When I 3ay cheese my whole family 
smiles, says Elsie, the Borden 
cow. Borden's grated Parmesan & 
Romano cheese. (In Life, Feb. 20, 
1956, p. 56) © l6Peb56; KK1208b5. 



1956 



CURRENT REGISTRATIONS 



117 



Why do more mothers give their chil- 
dren Borden's milk? (In Look, 
Oct. k, 1955, P. 37) © 20Se P 55; 
KK120860. 

You never run out of fresh ideas 
with Borden's cottage cheese. 
Cheese cake. (In Good house- 
keeping, Mar. 1956, p. 137) 
© 20Feb56; KK121617. 
You never run out of fresh ideas 
with Borden's cottage cheese. 
Meatless hamburgers. (In Good 
housekeeping, Mar. 1956, P«133) 
© 20Feb56; KKL21618. 

You never run out of fresh ideas 
with Borden's cottage cheese. 
Noodle casserole. (In Good house- 
keeping, Mar. 1956, p. 135) 
© 20Feb56; KKL21616. 

You never run out of fresh ideas 
with Borden's cottage cheese. 
Potato salad. (In Good house- 
keeping, Mar. 1956, p. 131) 
© 20Feb56; KKL21620. 

You'll breeze through the hottest 
day with Borden's buttermilk, 
says Elsie, the Borden cow. (In 
The Saturday evening post, July 7, 
1956, p. 58) © lj.Jul56; KK120859. 

BCRGEKICHT (HELEN) SPORTSWEAR-, INC. © 
If you own a Hslene, you own the 
best. Tag. © 15ep56; KKI20I4.99. 

BOSTON SAUSAGE & PROVISION CO. © 
Honor Maid brand sliced cooked 
corned beef. Net weight I/I4. lb. 
Label. Appl. authors: Frederick 
M. Ford & Joseph A. Maynard d.b.a. 
Ingalls Min'lter Co. © 21+Aug56; 
KK11961A. 
Honor Maid brand sliced pastromi. 
Net weight l/2 lb. Label. Appl. 
authors'. Frederick M. Ford & 
Joseph A. Maynard d.b.a. Ingalls 
Miniter Co. © 2l(Aug56; KK1196l|.5. 

BOSWELL DAIRIES. © 

A quart a day helps make an "A". 
Poster. Appl. author: Thomas L. 
Yates Advertising Agency. 
© 27Aug56; KK119927. 

BOTANY KILLS, INC. © 

Reaching for new heights in handsome 
grooming and travel convenience. 
Botany brand 500 tailored by 
Daroff. Men's suits. ( In Fashion 
and travel. Fall issue 1955, P.lj-O) 
Appl. author: A. J. Silberstein, 
Bert Goldsmith Co. © 20Sep55; 
KEL19103. 

BOUCHER, JANET S. , H. M. SINCLAIR, JR. 
JOHN M. SINCLAIR, MARi S. 3ABC0CK, 
ELLEN C. SINCLAIR & JEANHETTE SIN- 
CLAIR, composing the partnership 
SINCLAIR MANUFACTURING CO. SEE 
Sinclair Manufacturing Co. 

BOURNE, HARRY C. © 

Glas-Gard, anti-fog cleaner for 
glass. Contents 8 fl. oz. Label. 
© llMay56; KK121006. 

BOURNS LABORATORIES, INC. © 

Bourns announces new Trimpots for 
quick assembly. Precision in- 
struments. Sheet. © 2i|-0ct56; 
KKI2072I4.. 

Bourns model 109 dual linear motion 
Potentiometer. Bulletin no. 
109/6/F. Precision instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 26Jun56; KKL17752. 

Bourns model 109 single linear mo- 
tion Potentiometer. Bulletin 
no.l08/6/F. Precision instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 26Jun56; KK117751. 



Bourns model 205 Trimpot for printed 
circuits. Bulletin 205/6/1. 
Precision instruments. Sheet. 
© Bourns Laboratories, Inc.; 
13Sep56; KK119577. 
Bourns model 207 Hi-R TRIMpot, 
model 208 Hl-R TrimR. Bulletin 
no.207/6/H. Precision instru- 
ments. Sheet. © Bourns Labora- 
tories, Inc.; 17Aug56; KK11911A- 
Bourns model 30I4 gage pressure 
transducer. Sheet. © Bourns 
Laboratories, Inc.; 170ct56; 
KKL20517. 
Bourns model 30I4. miniature gage 
pressure transducers. Bulletin 
no.30l(./6/G. Precision instru- 
ments. Sheet. © Bourns Labora- 
tories, Inc.; 17Aug56; KK119 114-3 • 

Bourns model I4.O8 absolute pressure 

transducer. Bulletin no.lj.08/6/1. 

Precision instruments. Sheet. 

©Bourns Laboratories, Inc.; 

13Sep56; KK119578. 
Bourns model 508 differential pres- 
sure transducer. Bulletin no. 

508/6/1. Precision instruments. 

Sheet. © Bourns Laboratories, 

Inc.; 13Sep56; KK119579. 
Bourns potentiometer instruments. 

Folder. © Bourns Laboratories, 

Inc.; 17Aug56; KK11911».2. 
Getting set. Precision instruments. 
Folder. © ll;Dec56; KK121863. 

Season's greetings and best wishes. 
Precision instruments. Folder. 
© llj.Dec56; KK121862. 

Subminiature trimming potentio- 
meters for the hot spots in your 
assemblies. Bourns model 160 
Trimpot. Precision instruments. 
Sheet. © Bourns Laboratories, 
Inc.; 8Aug56; KKH9682. 

BOWL RITE MANUFACTURING CO. 

Use exclusive master Spot Bowl. 
Guarantees better bowling, higher 
scores. Label. © Charles Land- 
wirth d.b.a. Bowl Rite Manufactur- 
ing Co.; 6Aug56; KK11925S. 

BOYER BROS., INC. © 

Fine confections, Cup-0-Cocoanut. 
Net wt. 1 oz. Label. Appl. 
author: Milprint, Inc. 
© 27Nov56; KK12l82j.6. 
Milk chocolate Mallo Cup. Net 
weight 7/8 oz. Label. Appl. 
author: Milprint, Inc. 
© 27Nov56; KK12l8k5. 

BRACH (E. J.) 8c SONS. © 

Best milk chocolate peanuts you 
ever tasted. Double-dipped in 
Brach's finest real chocolate. 
(In Collier's, Nov. 23, 1956, 
p. 76) © 8Nov56; KK12114.77. 
Brach's stars are pure goodness. 
Brach's finest real chocolate 
through and through. Candy. 
(In The Saturday evening post, 
Oct. 20, 1956, p.114.5) Appl. au- 
thor: Arthur Meyerhoff & Co. 
© I60ct56; KK120885. 
Brach's stars are pure goodness, 
finest real chocolate. (In Life, 
Oct. 15, 1956, p. 27) Appl. 
author: Arthur Heyerhoff & Co. 
© 110ct56; KK121151. 
Enjoy finest real chocolate cher- 
ries. Royal Anne, Villa, Mor- 
ningside. (In Family circle, 
Nov. 1956, p. 26) Appl. author: 
Arthur Meyerhoff & Co. © 250ct56; 
KK121152. 

Enjoy finest real chocolate cher- 
ries. Royal Anne, Villa, Morning- 
side. (In Life, Nov. 5, 1956, 
p. 173) Appl. author: Arthur 
Meyerhoff & Co. © 1Nov56; 
KK120«8lj.. 



Stars are pure goodness. Brach's 
finest real chocolate through and 
through. (In Everywoman's, Oct. 
1956, p. I4.3) Appl. author: Arthur 
Meyerhoff & Co. © 27Sep56; 
KKLI97I4.7. 

BRADLEY, H. 

Keet wood. Four flavors of wood for 
parakeets. Keet Kage Pet Shop. 
Label. © Hellen Estelle Bradley 
(in notice: H. Bradely) ; 9Aug56; 
KKI2II7IJ-. 
Zippy pet. Vitamin food for caged 
birds. Keet Kage Pet Shop. Label. 
© Hellen Estelle Bradley; 9Aug56; 
KK121090. 

BRADLEY (MILTON) CO. © 

Annie Oakley game. 14-535. Label. 
© lMar56; KK119168. 

Another key to fun and learning. 
Men of destiny, a game of our 
Presidents. I|.ol2. Label. 
© Uun56; KK1182814.. 

Baseball, football and dart games. 
I4.6O6. Label. © lMar56; 
KK118503. 

Candy Land. 14403. Game. Instruc- 
tion sheet. © 1 Jan 56; KKI.i9l4.l8. 

Captain Kangaroo's Tic-Tac-Aroo 

game; directions. I4.60I4.-X. Label. 
© lMar56; KK117809. 

Chutes and ladders. Game. Instruc- 
tion sheet. © Uan56; KKH9I4.I9. 

Easy money. I4.605, 1|.039« Game. 
Label. © !Mar56; KK119175. 

Forest friends. I4.3IO-I-X. Game. 
Label. © 3Mar56; KKL18501. 

Forest friends. lj,310-lXl. Game. 
Label. © lMar56; KK118500. 

The game of Captain Kangaroo. I|.6l0. 

Label. © lMar56; KK119167. 
Game of the states. N0.I4.92O. 

Label. © lMar56; KK119172. 
Geography Lotto; directions. 

1+620-2. Game. Card. © !Mar56; 

KK117805. 
Howdy Doody's T. V. game. I4.2I4.O. 

Label. © lMar56; KK119170. 

Intrigue. 14-330. Game. Label. 
© lMar56; KK11917L 

Look and Learn Lotto; directions. 
I4.62O-I. Game. Card. © lMar56; 
KKII780I4.. 

Men of destiny. I4.612. Game. In- 
struction sheet. © Uun56; 
KK119098. 

Men of destiny. Game of the 

Presidents of the United States. 

I4.612-X. Label. © Uun56; 

KK118283 . 
Mr. Bug goes to town. l|310-3-Xl. 

Game. Label. © lDec55; KS3.18502. 

Rack-o; directions. I4.615. Game. 
Sheet. © lMar56; KKH7807. 

Raggedy Ann game. i^Ol*. Label. 
© lMar56; KK119169. 

Ring toss. 14473. Game. Label. 

© lMar56; KK1191714-. 
Sergeant Preston; directions. 

I4.310-6. Game. Sheet. © lMar56: 

KKII7806. 

Trace, snip, stuff, stitch (Make 
your own rag doll) directions. 
I4.6I8-X. Game. Label. © lMar56; 
KK117808. 

Treasure Island. 1(402. Game. 
Label. © lMar56; KKL19173. 

The Uncle Wiggily game, by Howard R. 

Garis. I4.829C. Label. © lMar56; 

KKII9I4.2O. 
Water color. I+.52I4.-X. Crayon-paint 

sets. Label. © lMar56; KK117803. 



118 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



BRANDENFELS, CARL. © 

Here's inside story of growing new 
hair on bald heads with the 
Brandenfels Home Plan of scalp re- 
conditioning. Sheet. © 120ct$6; 
KK120809. 
I've actually seen new hair grow 
on my own bald head, and on scores 
of others, too. Home system of 
scalp applications and massage. 
(In Men, Jan. 1957, p. 51) 
© lDec56; KK121579. 
Thousands have new hair who never 
thought they could. Scalp & 
hair applications. (In Stag, 
Jan. 1957, p. 55) © 2l+Nov56; 
KK1211+68. 
What more proof do you need? [En- 
dorsed by] Eldon Bee^bower [and 6 
others] Hair grower. (In For men 
only, Jan. 1957, p. 82) © lDec56; 
KKL21526. 

BRAO.UETTE, INC. © 

Degas, quick- framed in Braquette. 
(In American artist, June 1956, 
p. 78) Appl. author: Nathan 
Horwltt. © 20May56; KK117863. 
Photo supplies and Braquettes go to- 
gether like a horse and carriage. 
Framing device. (In Photo dealer. 
May 1956, p. 12) Appl. author: 
Nathan Horwitt. © 10May56: 
KKL17861+. 

BRECK (JOHN H. ) INC. © 

Beautiful hair; Breck ... shampoo. 
With decorative Jeweled mirror; 
shampoo-creme rinse combination. 
(In Ladles' home journal, Sept. 
1956, p.U of cover) © 31Aug56; 
KK119328. 
Beautiful hair; Breck ... shampoos. 
Betsy Lee, left profile; 3 - 1+ oz. 
bottles Breck shampoo. (In 
Ladles' home journal, Aug. 1956, 
p. 1+2) © 27Jul56; KK119l+li+. 
Beautiful hair; Breck ... shampoos 
for three different hair con- 
ditions. Jean Ivory, front; 3-1+ 
oz. bottles 3reck shampoo. (In 
Ladies' home journal, Oct. 1956, 
p. 182) © 28Sep56; KK120210. 

3reck soap, mild and antiseptic. 
Net weight 3 oz. Label. Appl. 
author: John H. Breck, Jr. 
© lAug56; KK120038. 

BRIDDELL (CHARLES D.) INC. © 

Gay Blades, kitchen cutlery, by 
Carvel Hall. Label . Appl. au- 
thor: Van Sant, Dugdale & Co., Inc. 
© 12Sep56; KK1191+33. 
The gift that will be remembered. 
Desk knife and paperweight set by 
Carvel Hall. Sheet. Appl. au- 
thor: Van Sant, Dugdale 4 Co., 
Ino. © 2Jul56; KK11821+9. 

Keyed to each job by color and 

shape, Gay Blades, kitchen cutlery, 
by Carvel Hall. Sheet. Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 12Sep56; KK1191+08. 
Leisure steak knives and Leisure 
carving set by Carvel Hall. 
(In Better homes and gardens, 
Nov. 1956, p. 132-133) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 250ct56; KK121251+. 
Like functional modern? Admire 
George Nelson designs? You'll 
love his latest creation for 
Carvel Hall. Leisure. Tableware. 
(In The New Yorker, Oct. 20, 1956, 
p. 59) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 200ct56; 
KKL20911+. 
Now George Nelson has created for 
Carvel Hall a new concept in 
tableware. Leisure. (In The New 
Yorker, Nov. 2i+, 1956, p. 133) 
Appl. author: Van Sant, Dugdale 
Co., Inc. © 2l+Nov56; KKL21521. 



Razor-sharp for e-a-s-y cutting, 

kitchen cutlery with lifetime serv- 
ice guarantee. Carvel Hall. (In 
Better homes & gardens, Sept. 1956, 
p. 18) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 21Aug56; 
KKH91+11. 
World's finest knives, with razor- 
keen blades, guaranteed for life. 
(In House beautiful, July 1956, 
P.1+1+-1+5) Appl. author: Van Sant, 
Dugdale & Co., Inc. © 25Jun56: 
KKII7988. 
World's most imitated knives. Vogue. 
Tableware that cannot tarnish. 
Leisure. Carvel Hall. (In Better 
homes & gardens, Dec. 1956, p. 16- 
17) Appl. author: Van Sant, Dug- 
dale & Co., Inc. ^ 25Nov56; 
KK121501+. 
BRIDGEPORT BRASS CO. 

Beautiful Bridgeport copperware 
with the magic heart of copper. 
Cooks as beautifully as it looks. 
(In The Ladies' home journal, Nov. 
1956, p.l61+) Appl. author: 
Hazard Advertising Co., Inc. 
Utensils Division, Bridgeport 
Brass Co.; 300ct>6; 100.211+81. 
Beautiful Bridgeport copperware 
with the nagic heart of copper. 
New high style, new cooking effi- 
ciency. [Covered pot, corn, 
beans, mushrooms] (In McCall's, 
Dec. 1956, p. 22) Appl. author: 
Hazard Advertising Co. © Uten- 
sil Division, Bridgeport Brass 
Co.; 20i:ov56; KK121900. 
Beautiful Bridgeport copperware with 
the magic heart of copper. New 
high style, new cooking efficiency. 
(In This week, Nov. 1+, 1956, p. 32) 
Appl. author: Hazard Advertising 
Co., Inc. Utensils Division, 
Bridgeport Brass Co.; l+Nov56; 
KKI21I48O. 
Beautiful Bridgeport copperware 
with the magic heart of copper. 
Pride & joy set. Cookware. (In 
Better homes & gardens, Dec. 1956, 
p. 150) Appl. author: Hazard Ad- 
vertising Co., Inc. Utensils 
Division, Bridgeport Brass Co.; 
20Nov56; KK12U+78. 
Beautiful Bridgeport copperware with 
the magic heart of copper. Range- 
to-table cookware. (In Better 
homes & gardens, Oct. 1956, p.50) 
Appl. author: Hazard Advertising 
Co., Inc. ©Utensil Division, 
Bridgeport Brass Co.; 23Sep56; 
KK120363. 
Beautiful Bridgeport copperware with 
the magic heart of copper. [Set 
of pots & 1+ covered dishes] (In 
Life, Nov. 19, 1956, p. 92) Appl. 
author: Hazard Advertising Co., 
Inc. Utensils Division, Bridge- 
port Brass Co.; 15Nov56; KKL211+79. 
Beautiful Bridgeport copperware 
with the magic heart of copper. 
The finest you can own or rive. 
Pride & Joy set. (In This week, 
Dec. 2, 1956, p. 52) Appl. au- 
thor: Hazard Advertising Co., Inc. 
© Utensil Division, Bridgeport 
Brass Co.; 2Dec56; KK121901. 
Beautiful Bridgeport copperware with 
the magic heart of copper. Wrap- 
around heat for superb cooking. 
Pots. (In Good housekeeping, Oct. 
1956, p. 281+) Appl. author: 
Hazard Advertising Co., Inc. 
© Utensil Division, Bridgeport 
Brass Co.; l8Sep56; KK120362. 

■<RILL (H. C.) CO., INC. © 
Macaroni dinner. Net weight 15 ozs. 
avoir. Label. © 23Sep51+; 
KKII9I4.89. 
Spaghetti sauce. Net weight 
10 1/2 ozs. avoir. Label. 
© lApr5U; KK1191+88. 



Spanish rice, a meal in itself. 
Net weight 15 ozs. avoir. Label. 
© 23Sep5l4-; KK119619. 

BROCK & CO., INC. © 

We want Brock's french fries. 

Brockie. Potatoes. (In The Eve- 
ning bulletin, May 21+ , 1956, p. 36) 
© 2l+May56; KK11771+1. 

You're invited. Brock's big platter 
o' pleasure party. Brockie. Fro- 
zen french fried potatoes. (In 
The Evening bulletin, June 21, 
1956, p. 22) © 21Jun56; KK11771+0. 

BROLITE CO., INC. © 

Bro-Eze, powdered loaf releasing 
agent. (In The Garfeldian, 
Sept. 26, 1956, p.l7G-A) 
© 26Sep56; KK119915. 

BROMO-MINT CO. d.b.a. KENNER PRODUCTS 
CO. SEE Kenner Products Co. 

BROOKS, HAROLD. © 

Business Saver fire-resistant safe, 
big enough to hold account books 
... and other business records. 
Jumbo sire. Sheet. © 7Aug56; 
KK118728. 

BROWN, A. MAXWELL d.b.a. CLIPPER PROD- 
UCTS CO. SEE Clipper Products Co. 

BROWN, ELINOR L. 

Readingland games. Box 1. Midwest 
Pub. Co. Label. © Elinor 
Luella Brown; lAug56; KK119336. 

BROWN & WILLIAMSON TOBACCO CORP. © 
Now more than ever, the most wanted 
gift in cigarettes. Viceroy. 
(In New York journal-American, 
Dec. 2, 1956, p.20L) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 2Dec56; KKL215H. 
Smokers everywhere are discovering 
why Viceroys are smoother. (In 
The Notre Dame scholastic maga- 
zine, Nov. 16, 1956, p.l+) Appl. 
author: Ted Bates .x Co., Inc. 
l6Nov56; KK121522. 

BROUN-FORMAN DISTILLERS CORP. © 
Only from Old Forcr.ter, something 
for every customer and for you, 
extra profits. The year's most 
advanced decanter, a new triumph 
in design for giving ... (In 
Missouri beverage journal, Oct. 
1956, p. 17) Appl. author: Ruth- 
rauff a Ryan, Inc. © 50ct56; 
KK12031+0. 
Only from Old Forester, something 
for every customer and for you, 
extra profits. The year's most 
advanced decanter; another 
triumph in functional design ... 
(In Illinois beverage journal, 
Oct. 1956, p. 70-71) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
50ct56; KK120339. 
There's more to living when you add 
famous bonded Old Forester. [TV 
scene; group of men with drinks] 
(In Ebony, Oct. 1956, p. Ill) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 50ct56; KK120011+. 
You add so much to your members' 
satisfaction when you serve famous 
bonded Old Forester. (In Club 
management, Sept. 1956, p. 2 of 
cover) Appl. author: Ruthrauff 
& Ryan, Inc. © 5Sep56; KK12031+9. 
You've earned it. Live a little. 
Old Forester. (In Town & country, 
Sept. 1956, p. 2 of cover) Appl. 
author: Ruthrauff & Ryan, Inc. 
5Se P 56; KK120350. 
BROWNBERRY OVENS, INC. © 

Catherine Clark's Brownberry Ovens 
traditional sage & onion stuff- 
ing. Net wt. 8 oz. Label. 
Appl. author: Ernst Spuehler. 
© 150ct56; KK12171+1+. 



1956 



CURRENT REGISTRATIONS 



119 



BROWNELL, BOB. 

Acraglas. Plastic glass. 5 p. 
© F. R. Brownell d.b.a. Bob 
Brownell; 17Sep56; KKII96I4.2. 

BROWNELL, F. R. d.b.a. BOB BROWNELL. 
SEE Brownell, Bob. 

BROWNING, KING & CO. OP NEW YORK, 
INC. © 

The search for Whistler '3 father. 
Men's clothing. (In New York 
times, June 13, 1956) Appl. au- 
thor: William Pecau. © 12Jun56; 
KK118111. 

BRUCE (E. L.) CO. © 

New, Bruce liquid paste wax. Net 
contents 22 fluid ozs. Label. 
Appl. author: John Carlyle Flem- 
ing. © lNov56; KK121631. 

World' s largest maker of hardwood 
floors. Bruce cleaning wax for 
hardwood floors. Net contents 
one U. S. quart. Label. Appl. 
author: John Carlyle Fleming. 
© 15nov56; KKL21629. 

World's largest maker of hardwood 
floors. Bruce self -polishing 
wax. Net contents one U. S. 
quart. Label. Appl. author: 
John Carlyle Fleming. © lDec56; 
KKL21630. 

BUCKEYE BAIT CORP. © 

Buckeye double snap-on plastic bob- 
ber. Sheet. Appl. author: 
Charles A. Cowsert. © 21).0ct56; 
KKL20882. 

BUCKLEY, ANDREW FOHREST & JENNIE 

COLEMAN BUCKLEY d.b.a. & sole owners 
of A. & J. STERILIZER CONTROL CO. 
SEE A. & J. Steriliser Control Co. 

BUCKLEY, JENNIE COLEMAN & ANDREW 

FORREST BUCKLEY d.b.a. & sole owners 
of A. & J. STERILIZER CONTROL CO. 
SEE A. & J. Steriliser Control Co. 

BUDD CO. © 

Progressive machining. Cutting 
standards. Machine tools. 2,2 p. 
Appl. author: Frank J. Houben. 
© 21Jun56; KKL18908. 

BUDDE & WEIS MANUFACTURING CO. © 

Church furniture. 50 p. © 6Aprf>6; 
KK118755. 

BUELL, MARJORIE H. © 

Little Lulu, by Marge; majorette 
standup. Kleenex tissues. Dis- 
play statuette. © 20AprS>6; 
KK117775. 

BUHR MACHINE TOOL CO. © 

Buhr Economatic performs 55 opera- 
tions every 23 seconds. (In 
American machinist, Aug. 9» 1956, 
p.108-109) Appl. author: Dud- 
geon, Taylor & Bruske, Inc. 
© 9Aug56; KKL19492. 

BUICK DEALERS' ASSN. 

For only peanuts, sixteen cents a 
day more, to be exact, you can 
step up to Buick. Automobiles. 
(In The Los Angeles times, June I4., 
1956, pt.2, p. 7) Appl. author: 
Dan B. Miner Co. © Los Angeles 
Buick Dealers' Assn. a.k.a. Buick 
Dealers' Assn.; l).Jun56; KK117792. 
Less than the cost of a package of 
cigarettes a day. Automobiles. 
(In The Los Angeles times, May 
21, 1956, pt.l, p. 22) Appl. au- 
thor: Dan B. Miner Co. © Los 
Angeles Buick Dealers' Assn. a.k.a. 
Buick Dealers Assn.; 21May56; 
KK117791. 

BULLARD (E. D.) CO. © 

Bullard insect repellent. Net 
weight 6 oz. av. Label. 
© 27Jul56; KKll89i).6. 



BURGER BREWING CO. © 

Burger, setting a new high standard 
of quality. (In The Cincinnati 
enquirer, v.ll6th yr., no. 128, 
p. 35) Appl. author: John F. 
Koons. © l5Aug56; KK119275. 

The oonstant taste pleasing quality 
of Burger beer has made it the 
favorite of men and women who 
appreciate quality. (In The Cin- 
cinnati enquirer, 116th yr., 
no. 81;, p. 35) Appl. author; John 
F. Koons. © 2jul56; KKII8383. 

Flavor, pleasure, Burger, setting a 
new high standard of quality. (In 
The Cincinnati enquirer, v.ll6th 
yr., no. 111}., p. 35) Appl. author: 
John F. Koons. © lAug56; KKL19276. 

Flavor setting a new high standard 
of quality that makes Burger beer 
outstanding. (In The Cincinnati 
enquirer, 116th yr., no. 100, p. 35) 
Appl. author: John F. Koons. 
© 18JU156; KK118381|.. 

Setting a new high standard of 
quality. (In The Cincinnati en- 
quirer, v. 116th yr., no.llj-2, p. 33) 
Appl. author: John F. Koons. 
© 29Aug56; KK119273. 

Setting a new high standard of 
quality. Brewed only of fine 
grains ... to give Burger beer its 
taste pleasing flavor. (In The 
Cincinnati enquirer, 116th yr., 
no. 79, p. 13) Appl. author; John 
F. Koons. © 27Jun56; KK118382. 

BURKHART ENGINEERING ASSOCIATES, 
INC. © 

Save up to 1/3 of your fuel costs. 
Consolidated Duo boiler. Folder. 
© lMar52; KK120352. 

BURT, C. 

Gelatin-Plus for problem nails. 

Ninety 10-gr. capsules. Cosmetics. 
Label. © C. Burt d.b.a. Gelatin- 
Plus; 25Jun56; KEL17732. 

BURTONITE CO. 

Burtonite no. 7, a new and better 
gum from guar seeds. (Burtonite 
guar gum) Folder. © Burton H. 
Greenwood t.a. Burtonite Co.; 
30Jul56; KKH9101).. 
BUSSARD, DAVID D. & RUSSELL D. 3USSARD 
d.b.a. R. D. BUSSARD & SON. SEE 
Bussard (R. D. ) & Son. 
BUSSARD (R. D. ) & SON. 

Something new and better in laundry 
extractor covers. Sheet. 
© Russell D. Bussard & David D. 
Bussard d.b.a. R. D. Bussard & 
Son; 7Sep56; KK121667. 
BUSSARD, RUSSELL D. & DAVID D. BUSSARD 
d.b.a. R. D. BUSSARD & SON. SEE 
Bussard (R. D. ) & Son. 

BUTLER, MILES J. 

Cranberry Ade. 12 fluid oz. Soft 
drink. Label. © 26Nov56; 
KKL 211+10. 
BUTLER MANUFACTURING CO. © 

Ask for it. Cleaning in, step out 
same day. New Butler Gentle- 
Clean process. Streamer. 
© 29May55; KK118579. 
Ask for it. Cleaning in, step out 
same day. New Butler Gentle- 
Clean process, odor free. Display 
card. © 29May55; KKII8I4.70. 
Cleaning in, step out same day. 
New Butler Gentle-Clean process. 
Sheet. © 29May55; KK118250. 
BUTLER PAPER PRODUCTS CO. © 
Borders strawberry ice cream. 

Handy-Serv carton; terr. des.625^. 
One pint liquid. Label. 
© 28Jan55 (in notice: 1 95*4-) 5 
KK121211J.. 
Brookvue Farms brand butter. One 
pound net. Carton. Territorial 
design no.8l75U. Label. 
© 20Sep51(.; KK120991)-. 



Bulk. One half gallon liquid. 

Handy-Serv ice cream carton. Des. 
11154-. Label. © 10Dec51).; 
KK120996. 

Bulk pac; Ice cream. Handy-Serv. 
carton design no.600. One half 
gallon liquid. Label. © ll(.0ct53; 
KK120735. 

Cherry vanilla ice cream. Handy- 
Serv carton; design 650. One pint 
liquid. Label. 9Jun54 (in 
notice: 1953); KKL21211. 

Farmington's guest quality butter. 
One pound net. Carton. Terr, 
des. 12151)-. Label. © lODecSlj.; 
KK120993. 
Fresh country butter, Ideal Dairy, 
Inc. One pound net. Carton. 
Terr. des. 61051).. Label. 
© 10Jul54-; KK120991. 

Golden Spread brand creamery butter. 
One pound net. Carton. Terr, 
des. 5955. Label. © Butler 
Paper Products Co.; 26May55; 
KK120992. 

Handy-Serv; Ice cream carton design 
no. 900. One half gallon liquid. 
Label. © 23 Jul 56; KK120733. 

Ice cream is refreshing & healthful, 
serve it often. Handy-Serv; carton 
design no. 800. One half gallon 
liquid. Label. © l5May55; 
KK120734-. 

Lady Warwick dairy dessert. Handy- 
Serv carton; terrt des.73054-» One 
pint liquid. Label. © lODec^; 
KK121210. 

Liberty ice cream, Neopolitan. 
Handy-Serv carton; territorial 
flavor design no. 81151)-. One 
pint liquid. Label. © l5Sep5lt-» 
KK121212. 

Mayflower, the Gold'n Flow, butter. 
Paraffined carton; terr. des.3854-. 
One pound net. Label. 
© l5Apr51)-; KKL21213. 

0. P. Skaggs System ice cream. 
Handy-Serv carton; territorial 
'design no. 72951)-. One-half gallon 
liquid. Label. © 17Jan55 (in 
notice: 1954); KK120736. 

Rothermel's bulk ice cream. Carton 
design no. 700. One half gallon 
liquid. Label. © 5Apr5l).; 
KK120732. 

Sherbet. One half gallon liquid, 
Handy-Serv carton. Des. 9154-. 
Label. © 10Dec5a.; KK120995. 

BUXTON, INC. © 

Can your billfold hold all this and 
still look like this? Yes, if it's 
the Contour, by Buxton ... (In 
The New York times, June 3, 1956, 
p. 6l) Appl. author: Doyle Dane 
Bernbach, Inc. © 3Jun56; 
KK118179. 

See what you get in a Convertible, 
by Buxton, best for your money. 
Billfolds. (In Life, June 4., 1956, 
p. 162) Appl. author: Doyle Dane 
Bernbach, Inc. © 31May56; 
KK118176. 

So slim, so neat, yet it holds so 
much, it's the new Contour bill- 
fold, by Lady Buxton, best for 
your money. (In Ladies' home 
journal, Apr. 26, 1956, p. 20) 
Appl. author: Doyle Dane Bernbach, 
Inc. © lMay56; KK118177. 



CABIH IN THE PINES. © 

Cabin in the pines. Disposable 
small animal bed. Directions 
for assembling. Label. Appl. 
author: Charles W. Field. 
© 7Aug56; KEH899I4- 



120 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CAIRNS, HENRY W. d.b.a. ROX PRODUCTS 
CO. SEE Rox Products Co. 

CAL-DAK. 

Genuine Cal-Dak for quality. King- 
size Florentine brass roll-a-tray. 
Item no.l).8l).. Sheet. Appl. au- 
thor: Zepha Bogert. © Cal-Dak Co. 
d.b.a. Cal-Dak; 3Jul56; KK117939. 

Lawn and garden hose reels. Genuine 
Cal-Dak for quality. Sheet. 
Appl. author: Zepha Bogert. 
© Cal-Dak Co. d.b.a. Cal-Dak; 
l».Oct56; KK120060. 

CALICO CENTER. 

Combined for quality. Drapery fab- 
rics, bedspreads, slipcovers & 
decorating service. Folder. 
©Calico Center, Inc.; 28Aug56; 
KK120196. 

CALIFORNIA & WASHINGTON CO. © 

C & W sliced strawberries, fresh 
frozen, in light syrup. Net 
weight 10 oz. Label. © 2l4.0ct56 
(in notice: 1955); KK120905. 

CALIFORNIA BIRDS, INC. © 

Birds of paradise, strelitzia 

reginae. Cut flowers. Post card. 
Appl. author: Ralph E. Dewey. 
© 27Sep56; Kr\l9749. 
Paradise brand strelitzia; letter- 
head stationery. Cut flowers. 
Sheet. Appl. author: Ralph E. 
Dewey. © 12Sep56; KK119^10. 

CAMPBELL, GEORGE & PETER G. BERE0L0S 
d.b.a. HHOOTT DD00GG CO. SEE 
Hhoott Ddoogg Co. 

CANADIAN NATIONAL RAILWAYS. © 

Canadian National Railways introduces 
the Canadian week-end, a new year- 
round profit opportunity. (In 
ASTA travel news, Aug. 1956, p. 107) 
Appl. author: McCann Erickson, 
Inc. © lAug56; KKL2121).5. 
Canadian weekend, new profit 

opportunity 52 times a year. (In 
AST A travel news, Sept. 1956, 
p. 12) Appl. author: McCann Erick- 
son, Inc. © lSep56; KKL21063. 

Take a Canadian week-end. Leave by 
train Thursday night, back Tuesday 
early and bright. (In New York 
herald tribune, Apr. 9, 1956, p. 7) 
Appl. author: McCann Erickson, Inc. 
© 9Apr56; KK121536. 

CANFIELD (A. 0.) CO. © 

Apple Jackie. Soft drink. One 
quart. Label. Appl. author: 
Wesley Aves & Associates, Inc. 
© 27Sep56; KK121177. 

CANNATA, SALVATORE J. © 

Tugee extension fastener. Folder. 

© 20ct56; KK120617. 
Tugee extension fastener. Label. 
© 90c t56; KK120016. 

CAPEWELL MANUFACTURING CO. © 

Capewell saw*. Hand and power hack 
saw and band saw blades. Folder. 
Appl. author: Edward W. Robotham 
Co. © 19 Jul 56; KKII9158. 

CAPLAN, IRWIN. 

Energy Ernie. SEE Amalgamated 
Sugar Co. 

CAPP, AL. SEE Capp-Hample, Inc. 

CAPP-HAMPLE, INC. © 

C. C. Mokum, by Al Capp. Another 

5 minutes and coffee '11 be ready. 

Rudd-Mellklan coffee dispenser. 

(In Time, Jan. 9, 1956, p. 86) 

© 9Jan56; KK119330. 
C. C. Mokum, by Al Capp. Output's, 

sob, sinking and so are the boys. 

Rudd-Melikian coffee dispenser. 

(In Time, Feb. 6, 1956, p. 55) 

© 6Feb56; KK119329. 



CAR BRITE CO. © 

He's the best owner a car could have 
because — . Automobile washing 
service. Folder. Appl. author: 
Klght Advertising, Inc. © 17Aug56; 
KK119292. 



CARCARE LEASING CO. solely owned by 
CLINTON SPRAY WAX CORP. SEE 
Clinton Spray wax Corp. 

CAREY CADILLAC RENTING. © 

Carey Cadillac with uniformed 
chauffeur. Rate schedule. 
Folder. © l8Jul56; KK1182U.5. 
For any occasion of special impor- 
tance, Carey air-conditioned 
Cadillac with uniformed chauffeur. 
Folder. Appl. author: Kelly, 
Nason, Inc. © l8Jun56; KK117719. 
Rates. Folder. Appl. author: 
Kelly, Nason, Inc. © l|.Oct56; 
KK121008. 

CARNATION CO. r 

Cool, quick, no baking, no cooking. 
Evaporated milk. (In Life, Aug. 
27, 1956. P. 3 19) Appl. author: 
A. Culver Boyd, Jr. P 2Uaur56; 
1192V3. 
Fudge in 5 minutes, no beating, no 
failures. Evaporated milk. (In 
Life, Dec. 3, 1956, p. 2 of cover) 
Appl. author: A. Oulver Boyd, Jr. 
© 30Nov56; KK121U96. 

Never a lump when you make cream 
sauce with better-blending Carna- 
tion. Evaporated milk. (In Life, 
Sept. 17, 1956, p. 27) Appl. au- 
thor: A. Culver Bcyd, Jr. 
© li).Sep56; KK119I+98. 

CAR0N. 

Caron, the greatest name in perfume. 
(In The New Yorker, Aug. l\, 1956, 
p. 33) Appl. author: Parfuras 
Caron. © Caron Corp. d.b.a. Caron; 
2Aug56; KK118879. 
Caron, the greatest name in per- 
fume. [Bird] (In Town & country, 
Sept. 1956, p.9l|) Appl. author: 
Parfums Caron. © Caron Corp. 
d.b.a. Caron; lSep56; KK120589. 

Caron, the greatest name in per- 
fume. [Potted plant] (In Town & 
country, Oct. 1956, p. 78) Appl. 
author: Parfums Caron. © Caron 
Corp. d.b.a. Caron; lCct?6; 
KK120588. 
A concentrate for men, Pour un 
Homme, les olus belles lavandes, 
de Caron. (In Gentry, fall 1956, 
p. 20) Appl. author: Parfums 
Caron. © Caron Corp. d.b.a. Caron; 
10ct56; KK120587. 
The greatest name In perfume, Caron. 
(In Harper's bazaar, Aug. 1956, 
p. 102) Appl. author: Parfums 
Caron. © Caron Corp. d.b.a. Caron; 
lAug56; KK118765. 
Pour un Homme de Caron, a concen- 
trate for men. (In The New York- 
er, Sept. 29, 1956, pJ|l) Appl. 
author: Parfums Caron. © Caron 
Corp. d.b.a. Caron; 27Sep56; 
KK120590. 

CARR ORGANIZATION. © 

Direct traffic your way with low- 
cost Jumbo flash cards. Mailing 
card designs. Folder. Appl, 
author: Jack A. Smith. © 15 Jan53 » 
KK119338. 

CAHTER'.S INK CO. © 

Carbon paper for electric type- 
writers. Label. © 26Sep56; 
KK119893. 
Pocket size with king-size capacity, 
Carter's marker with felt point. 
(In Life, Oct. 29, 1956, p. 132) 
Appl. author: Hoag & Provandie, 
Inc. © 250c t 56; KK12077?. 



Quick as a kitten. Carter's papor- 
stickine; adhesives. (In Life, 
Sept. 2k, 1956, p. 76) Appl. au- 
thor: Hoag & Provandie, Inc. 
© 21Sep56; KK120080. 

CARTOON AD SERVICE. 

Clever ads at reasonable cost. 

They'll say it every time. Sheet. 
© Cartoon Ad Service, John William 
Side, sole owner; Uul56; KK118756. 

CASTRO DECORATORS, INC. © 

Castro, pioneer & design leader ... 
The key operated automat io con- 
vertible. Automatic sofa bed. 
(In The New York times, July 26, 
1956, p. 16) © 26JU156; KK119121*. 

CATALINA, INC. © 

La Continental. Continental com- 
mands the attentive glance, long 
torso, new tucked corselette with 
all-around hemline, Jeweled clus- 
ter pins. Swlmwear. (In Vogue, 
May 15, 1955) © l5May55; KK118223. 
La Continental par Catallna. Con- 
tinental commands the attentive 
glance. Swimsults. (In Vogue, 
May 15, 1955, p.15) © l5May55; 
KK118621. 

CEDARGREEN FROZEN PACK CHRP. O 

Cedergreen brand asparagus cuts 
and tips. Net weight 10 ounces. 
Label. Appl. author: Crown 
Zellerbach Corp. © l8Sep56; 
KK119833. 

Cedergreen brand brussels sprouts. 
Net we ght 10 ounces. Label. 
Appl. author: Crown Zellerbach 
Corp. © 230ct56; KK121392. 

Cedergreen brand chopped spinach. 
Net weight 12 ounces. Label. 
Appl. author: Crown Zellerbach 
Corp. 15Jun56; KK118069. 

Cedergreen brand cut broccoli. Net 
weight 10 ounces. Label. Appl, 
author: Crown Zellerbach Corp. 
© 34Aug56; KK119182. 

Cedergreen brand cut corn. Net 
weight 10 ounces. Label. Appl. 
author: Crown Zellerbach Corp. 
© l8Sep56; KKII983IJ.. 

Cedergreen brand cut green beans. 
Net weight 9 ounces. Label. 
Appl. author: Crown Zellerbach 
Corp. © HjAug56; KK119352. 

Cedergreen broccoli spears. Net 
weight 9 ounces. Label. Appl. 
author: Crown Zellerbach Corp. 
© 20Jul56; KK118556. 

Cedergreen French out green beans. 
Net weight 9 ounces. Label. 
Appl. author: Crown Zellerbach 
Corp. © 25Jul56; KEL19130. 

Cedergreen large asparagus spears. 
Net weight 10 ounces. Label. 
Appl. author: Crown Zellerbach 
Corp. © 23Jul56; KK119131. 

CENTRAL STEEL k WIRE CO. © 

Gage decimals. Form no.F603» Chart. 
© 6Jun56; KK117782. 

CERTIFIED COATINGS PRODUCTS CO, 

Wax free, Certified, triple action, 
paint and varnish remover. Net 
contents 1 quart. Label. 
© Martin J. Fischer d.b.a. Certi- 
fied Coatings Products Co.; 
Uun56; KK119609. 

CHAMPION- INTERNATIONAL CO. © 

For superb color detail, specify 
the standard of excellence; C-I 
coated papers. Indians of 
America. (In The New Yorker, 
Nov. 3, 1956, p. 191) Appl. au- 
thor: Harold Cabot & Co., Inc. 
© !Nov56; KK120953. 



1956 



CURRENT REGISTRATIONS 



121 



How to assure her of unlimited visi- 
bility. C-I coated papers. (In 
The National geographic magazine, 
Feb. 1956) Appl. author: Harold 
Cabot & Co., Inc. © HJan56 (In 
notice: 1955); KKL21232. 
How to electronify an executive. 
C-I coated papers. (In The Na- 
tional geographic magazine, Oct. 
1955) Appl. author: Harold Ca- 
bot & Co., Inc. © 13Sep55; 
KKL21233 . 
How to win fame in your field. 
C-I coated papers. (In The New 
Yorker, Apr. 7, 1956, P. 1*4-5) 
Appl. author: Harold Cabot & Co., 
Inc. © 5Apr56; KKL21231. 
The standard 6f excellence in coat- 
ed papers. How to capture company 
character on paper. (In The Na- 
tional geographic magazine, Dec. 
1955) Appl. author: Harold Ca- 
bot & Co., Inc. © 9Nov55; 
KK121651. 

CHARTER PRODUCTS CO. 

Plain pure white Sno-Whlte salt. 
How to make your own herb salts. 
Net wt. 1 lb. 10 oz. Label. 
© Salem Commodities, Inc. d.b.a. 
Charter Products Co.; 26Sep55; 
KKII8I4.68. 

CHEMWAY CORP. 

Dramatic paper test proves at last 
you can be close-up confident 
about your complexion. Sheer 
Flattery creme make-up. (In True 
story, July 1956, p. 11) Appl. 
author: Dancer -Fitzgerald-Sample, 
Inc. © Lady Esther Division, 
Chemway Corp.; ?Jun56; KKll8881(.. 
New face powder discovery. Whirled 
in lanolin. Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © Lady 
Esther Division of Chemway Corp.; 
20Jun55; KK121306. 

Only with Lady Esther can you powder 
yourself prettier. Face powder 
and Puff Magic pressed powder. 
(In McCall's, July 1956, p. 8) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © Lady Esther Divi- 
sion of Chemway Corp.; 21Jun56; 
KK118738. 
Only with Lady Esther can you powder 
yourself prettier. Matching l±9ft 
blemish stick with your purchase 
of Lady Esther face powder. (In 
The American weekly, July 29, 1956) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © Lady Esther Divi- 
sion of Chemway Corp.; 29Jul56; 
KK118739. 
CHESEBROUGH PONDS, INC. © 

Rusty and Dusty. The Trouble twins. 
Vaseline hair tonic and Vaseline 
petroleum jelly. Appl. author: 
>icCann Erickson, Inc. © 19Aug56; 
KK121113. 

CHING, CYRUS S. 

Should your child go into personnel 
work? SEE New York Life Insurance 
Co. 
CHIPZELS, INC. © 

Frilled potato chips, by Chipzels. 
Net wt. 3 3A ozs. Label. 
© lNov56; KK120972. 

CHISM ICE CREAM CO. © 

Greatest taste on earth. Chocolate 
chip; banana ice cream, (In Reno 
evening gazette, Aug. 2, 1956, 
p. 21) Appl. author: Thomas Cave 
Wilson. © 2Aug56; KK120089. 
Ice cream in the Yuletide tradition. 
(In Reno evening gazette, Dec. 6, 
1956, p.2lj.) Appl. author: Thomas 
Cave Wilson. © 6Dec56; KK121837. 
Let's talk turkey, ice cream, that 
is. (In Reno evening gazette, 
Nov. 1, 1956, p. 25) Appl. au- 
thor: Thomas Cave Wilson. 
© 1Nov56; KK121056, 



On the right track. (In Reno eve- 
ning gazette, v.fO, no.8t|, p. 21) 
Appl. author: Thomas Cave Wilson. 
© 5 Jul 56; KK120035. 
Treasure pleasure. Chism raspberry 
Ice cream. Chism lemon custard 
Ice cream. ( In Reno evening 
gazette, June 6, 1956, p. 28) 
Appl. author: Thomas Cave Wilson. 
© 6Jun56; KK11861+5. 
Trick or treat. Chism butter 

praline. (In Reno evening gazette, 
v.80, no. l61u p. 33) Appl. au- 
thor: Thomas Cave Wilson. 
© l4_Oct56; KK121000. 

CHRYSLER CORP. © 

Chrysler Corporation salutes trade 
and industrial progress in Evans- 
ville. Plymouth, Dodge, De Soto, 
Chrysler, Imperial. Automobiles. 
(In The Sunday courier & press, 
Evansville, Ind., Aug. 21, 1955 » 
p. 11(E) Appl. author: McCann 
Erickson, Inc. © 21Aug55; 
KK118963. 
The five all-new care with the 
flight-sweep, one vivid stroke 
from headlight to upswept tail. 
Plymouth, Dodge, De Soto, Chrysler, 
Imperial. (In Life) Appl. au- 
thor: McCann Erickson, Inc. 
© Uj2lov55; KK119128. 

For 1957 the forward look makes 
styling news again. The new 
shape of motion in the newest new 
cars in 20 years. (In The Satur- 
day evening post, Oct. 20, 1956, 
p. 119) Appl. author: McCann 
iirickson, Inc. © 200ct56; 
KK121762. 

For 1957 the forward look will pre- 
sent the new shape of motion. 
Automobiles. (In Gtsetro County 
herald times) • Appl. author: 
HcCann Erickson, Inc. © 2Aug56; 
KK121763. 

CHUN KING SALES, INC. © 

How many more occasions can you 
think of when Chun King is just 
the thing. Canned foods. (In 
Family circle, Jan. 1951+, p.16) 
Appl. author: Jeno F. Paulucci. 
© 20Jan5tt- (in notice: 1953); 
KK11782H.. 

CINCINNATI MILLING MACHINE CO. © 
Cincinnati 2 hp independent over- 
head spindle ... Machine tool 
attachment. Sheet. © l80ct56; 
KK1211314-. 

CINEMA LENS CO. © 

Vistascope breaks the vision barrier, 
adds a new width dimension. Vista- 
scope products from $28.50 up. 
(In 0. S. Camera, Aug. 1956, p. 78- 
79) © 2Jul56; KK118505. 

CITROLEUM CO. © 

Citroleum sun cream. Net weight 
1 1/2 ozs. Label. Appl. authors 
Benjamin Green. © 9 Jul 56; 
KK117914-2. 

CITY NATIONAL BANK & TRUST CO. OF 
CHICAGO. © 

A question of diversification. 
Pamphlet. © I50ct56; KK121252. 

CLAFF (M. .B.) & SONS, INC. © 
Satellite footwear. Label. 
© 250ct56; KK120814-2. 

SLAIROL, INC. © 

The adventures of Claire Hall. It's 
Clairol's fabulous, new, Come 
Alive Gray. Hair coloring. (In- 
American hairdresser & beauty 
culture, Jan. 1956, p. 6- 7) Appl. 
author: Foote, Cone & Belding. 
© 20Dec55 (in notice: 1956); 
KK120197. 



The adventures of Claire Hall. Miss 
Clairol Hair Color Bath. (In 
American hairdresser & beauty cul- 
ture, Feb. 1956, p. 6-7) Appl. 
author: Foote, Cone & Belding. 
© 20Jan56; KK120198. 
Does she or doesn't she? Miss 
Clairol Hair Color Bath. 
[Blonde] teacher. (In Glamour, 
Nov. 1956, p. 3D Appl. author: 
Foote, Cone & Belding. 
© 220ct56; KK121775. 
Does she or doesn't she? Miss 

Clairol Hair Color Bath. [Mother 
& son with] sailboat. (In Life, 
July 16, 1956, p. 5) Appl. au- 
thor: Foote, Cone & Belding. 
© lLj.o-al56; KK120022. 
Does she or doesn't she? Miss 

Clairol Hair Color Bath. [Mother 
watching] boy on sliding [board] 
(In Life, Aug. 6, 1956, p. 87) 
Appl. author: Foote, Cone & Beld- 
ing. © liAug56; KK120026. 

Does she or doesn't she? Miss 
Clairol Hair Color Bath. Teach- 
er [with boy & r.irl] (In Life, 
Nov. 19, 1956, p. 78) Appl. 
author: Foote, Cone & Belding. 
© 15Nov56; KK121776. 

Does she or doesn't she? Miss 

Clairol Hair Color Bath. [Typist 
making correction on] typewriter. 
(In Life, June 11, 1956, p. 156) 
Appl. author: Foote, Cone & Beld- 
ing. © 9Jun56; KKL2002I4.. 

Does she or doesn't she? Miss 
Clairol Hair Color Bath. [Woman 
with] envelopes & letters. (In 
Life, May 21, 1956, p.l8) Appl. 
author: Foote, Cone It Belding. 
© 19May56; KK120021. 
Does she or doesn't she? Miss 
Clairol Hair Color Bath. [Young 
woman looking into stamp album] 
(In Life, June 25, 1956, p. 103) 
Appl. author: Foote, Cone & Beld- 
ing. © 23Jun56; KK120025. 

New, Come Alive Gray is quick as a 
rinse, easy as a rinse. ABC treat- 
ment. Hair coloring. (In American 
hairdresser & beauty culture, 
Apr. 1956, p. 6-7) Appl. author: 
Foote, Cone & Belding. © 20Mar56; 
KK120203. 
Now, rinse new beauty into your 
gray hair. Clairol's fabulous, 
new, Come Alive Gray. Woman hold- 
ing newspaper. (In Daily news, 
New York, Apr. 13, 1956, p.l;7) 
Appl. author: Foote, Cone & Beld- 
ing. © 13Apr56; KK120201. 

Now, rinse new beauty into your 
gray hair; Come Alive Gray. 
[Woman reading newspaper with 
Clairol headlines] Hair coloring. 
(In Daily news, New York, May 18, 
1956, p. 7) Appl. author: Foote, 
Cone & Belding. © l8May56; 
KK120536. 
These leading career women agree: 
It's not just color, but made-to- 
order hair color that makes Miss 
Clairol so beautifully right. 
Six endorsers. (In Charm, Dec. 

1955, p. 37) Appl. author: Foote, 
Cone & Belding. © 22Nov55; 
KK120866. 

CLARK, N. C. 

Wrlgley's aisle guide to the finest 
quality foods at the lowest 
prices everyday. Folder. 
© Norman C. Clark; 10May56; 
KK118512. 

CIARK GRAVE VAULT CO. © 

When you are the one to whom others 
look. (In Town journal, Nov. 

1956, p.llj.) Appl. author: Ranald 
S. West. © 220ct56; KK120559. 



122 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



CLARK GRAVE VAULT CO. © Cont'd. 
When you are the one who is needed 
most. (In Farm journal, Oct. 
1956, p. 107) Appl. author: 
Ranald S. West. © 22Sep56; 
KK120213 . 

CLAYTON (A. C.) PRINT. CO. © 
Handcraft footwear, travel In 

fashion. Shoe carton wrap. Label. 
© 13Jul56; KK118266. 

CLAYTON LABORATORIES. © 

At last, nature's secret discover- 
ed in citrus fruits leads to ... 
control of colds. Citroid com- 
pound. Pharmaceuticals. (In 
New Haven evening register, Oct. 
k, 1956, p. 28) © lj.Cct56; 
KK121661+. 
At last, nature's secret discovered 
in citrus fruits leads to medi- 
cine's newest weapon for control 
of colds. Citroid compound. (In 
Daily news, New York, Oct. 3. 1956, 
p. 57) © 30ct56; KK120962. 

An open letter to physicians of 
New York on Citroid compound, 
medicine's newest weapon for con- 
trol of colds. (In New York world 
telegram & sun, Oct. 3. 1956, 
p.2ij.) © 30ct56; KK1209&3. 

CLEAN HOME PRODUCTS, INC. © 

Born every hour, I4.6O customers for 
this product. Perfumed Apex Didy- 
Pal. Diaper-pail deodorizer. 
Sheet. Appl. author: Alvin L. 
Saeks. © 230c t56; KK120606. 

CLEANSER PRODUCTS, a division of 
S.O.S. CO. SEE S.O.S. Co. 

CLEVELAND FRUIT JUICE CO., INC. © 
Yum-yum, butterum sundae, non al- 
coholic, a tasty treasure. Label. 
Appl. author; Donald E. Walker. 
© lFeb56; KK11783U- 

CLEVELAND HOSPITAL SERVICE ASSN. © 
Live long and like It. He drove 
carefully, he didn't. Blue Cross. 
(In The Cleveland press) Appl. 
author: Jonathan F. Davis. 
© 220ct56; KK121870. 
Live long and like it. He refused 
a highball before driving home, 
he didn't. Blue Cross. (In The 
Cleveland press) Appl. author: 
Jonathan F. Davis. © 10Sep56; 
KK121867. 
Live long and like it. Her husband 
had the cellar steps fixed, hers 
didn't. Blue Cross. (In The 
Cleveland press) Appl. author: 
Jonathan F. Davis. © 2i;Sep56; 
KK121868. 

Live long and like it. She pot an 
allergy test, she didn't. Blue 
Cross. (In The Cleveland press) 
Appl. author: Jonathan F. Davis. 
© 27Aug56; KK121866. 

Live long and like it. She worried 
about her continued cough, she 
didn't. Blue Cross. (In The 
Cleveland press) Appl. author: 
Jonathan F. Davis. © 80ct56; 
KK121869. 

CLEVELAND MODEL Ic SUPPLY CO. © 

The Profitkraft line. Materials for 
artificial flowers, decorations, 
novelties and crafts. 32 p. 
Appl. author: W. A. Pachas a. 
© 2USep56; KKI2IUI4.O. 

CLINTON SALES, INC. © 

Clinton Mak.Ur.Balt, live action 
lures. Kit no. 2. Label. Appl. 
authors: Claton Butler & other*. 
© lFeb56; KKL17931. 



CLINTON SPRAY WAX CORP. 

Guarantee certificate. Wax pro- 
cess for car. © CarCare Leas- 
ing Co. solely owned by Clinton 
Spray Wax Corp.; HSep56; 
KK121270. 

Incomparable CarCare, world's finest 
custom waxing. Folder. © Car- 
Care Leasing Co. solely owned by 
Clinton Spray Wax Corp.; 26Sep56; 
KKL21271. 

CLIPPER PRODUCTS CO. 

Allmetal re-newer, cleaner, polisher. 
Contents 1/2 pint. Label. 
© A. Maxwell Brown d.b.a. Clipper 
Products Co.; 7Feb56; KKll8^82. 

Clipper Alleather cleaner preserver. 
Contents 1/2 pint. Label. 
© A. Maxwell Brown d.b.a. Clipper 
Products Co.; 20Sep55; KKll858lj.. 

Technical information on Allmetal 
re-newer cleaner-polisher. Bul- 
letin no. 22 JU-56. 2 p. 
© A. Maxwell Brown, Clipper Prod- 
ucts Co.; 15Jun56; KK117963. 

CLOROX CHEMICAL CO. © 

Clorox opens new plant to meet in- 
creased demand and Improve service. 
America's favorite bleach and 
household disinfectant. (In Pro- 
gressive grocer, June 1956i p. 163) 
Appl. author: Honig-Cooper Co. 
© Uun56; KK1 18262. 
Extra summer washing means extra 
Clorox sales for you. Household 
bleach & disinfectant. (In 
Progressive grocer, July 1956» 
p. 121) Appl. author: Honig- 
Cooper Co. © 1 Jul 56; KK120088. 
Feature Clorox in spring house- 
cleaning displays, it pays. 
There's more money to be made with 
Clorox. Household bleach and dis- 
infectant. (In Progressive gro- 
cer, Apr. 1956, p. 3D Appl. au- 
thor: Honig-Cooper Co. © lApr56; 
KK118258. 
It's fall house-cleaning time. 
Clean up with Clorox. Household 
bleach and disinfectant. (In San 
Francisco call-bulletin, Sept. 20, 
1956, p. 16) Appl. author: Honig- 
Cooper Co. © 20Sep56; KKL20082. 

It's so easy to save your sunny 
disposition, use Clorox. House- 
hold bleach & disinfectant. (In 
San Francisco examiner, Oct. l(., 
1956, sec. 3, p.U) Appl. author: 
Honig-Cooper Co. © lj.0ct56; 
KK120698. 
Warm weather means more family wash 
and that means more Clorox sales 
for you. Household bleach and 
disinfectant. (In Progressive 
grocer, May 195°» p. 2) Appl. au- 
thor: Honig-Cooper Co. © lMay56; 
KKII8259. 
When this line gets longer, so does 
this one. Household bleach & dis- 
infectant. (In Progressive grocer, 
Aug. 1956, P.I4-I) Appl. author: 
Honig-Cooper Co. lAug56; 
KK120087. 
You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[ Beach scene ] Household bleach & 
disinfectant. (In San Francisco 
call-bulletin, July 12, 1956, p. 26) 
Appl. author: Honig-Cooper Co. 
© 12Jul56; KK120086. 
You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[Boudoir scene; small girl putting 
on gloves; mother seated on floor 
adjusting child' 3 skirt) House- 
hold bleach & disinfectant. (In 
San Francisco call-bulletin, 
Aug. 23, 1956, p. 13) Appl. au- 
thor: Honig-Cooper Co. © 23Aug56; 
KKL20083. 



You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[Mother & daughter admiring fresh- 
ly laundered dress] Household 
bleach & disinfectant. (In San 
Francisco call -bullet in, July 26, 
1956, p. 21) Appl. author: iionig- 
Cooper Co. © 26 Jul 56; KK120085. 

You pet a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[Woman & baby] Household bleach 
and disinfectant. (In San Fran- 
cisco call-bulletin, Kay 17, 1956, 
p.2L|.) Appl. author: Honig-Cooper 
Co. © 17'"ay56; KK118260. 

You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[Woman & daughter with flower bas- 
ket] Household bleach and disin- 
fectant. (In San Francisco call- 
bulletin, June 21, 1956, p. 28) 
Appl. author: Honig-Cooper Co. 
© 21Jun56; KK118263. 

You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. 
[Woman by clothesline] Household 
bleach & disinfectant. (In San 
Francisco call-bulletin, May 31, 
1956, p. 18) Appl. author: Honig- 
Cooper Co. © 31May56; KK118261. 

You get a cleaner wash with Clorox, 
whiter, brighter, sanitary, too. t 
[Woman holding man's shirt] House- 
hold bleach & disinfectant. (In 
San Francisco examiner, A_u^. 9, 
1956, p.l5) Appl. author: Honig- 
Cooper Co. © 9Aug56; KK120081).. 

You get a cleaner wash with Clorox, 
whiter, brighter, sanitary too. 
cWonan holding up 2 dresses^ 
(In San Francisco call-bulletin, 
Sept. 6, 1956, p. 17) Appl. 
author: Honig-Cooper Co. 
© 6Sep56; KK120697. 

COCA-COLA CO. © 

Add sparkle with your lunch. Drink 
Coca-Cola ice cold. 2 girls and 
dispenser. Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © 1Nov56; 
KK121161. 

Almost everyone appreciates the 
best. In 3 convenient sizes, 
standard-sire, king-size, family- 
size. The Pocatello Coca-Cola 
Bottling Co., Pocatello, Idaho. 
Soft drink. (In Preston citizen, 
Preston, Idaho) Appl. author: 
McCann Erickson, Inc. © 3May56 
(in notice: 1955); KKll85i*.9. 
Announcing Coca-Cola in two new 
sizes. New king size, new family 
size. [Boy and girl measuring 
bottles of Coke] Soft drink. 
(In St. Petersburg independent, 
May 10, 1956, p. 1.6) Appl. au- 
thor: McCann Erickson, Inc. 
© 10May56; KK118553- 
As always, your Coca-Cola bottler 
does more for you. Announcing 
big local contest. Coca-Cola 
Bottling Co. of New York, Inc. 
Soft drink. (In The Modern gro- 
cer, Sept. lh, 1956, P. 3) Appl. 
author: McCann Erickson, Inc. 
© 34Sep56; KKL21600. 
As always, your Coca-Cola bottler 
does more for you. Local contest. 
Soft drink. (In Food topics, 
Sept. 10, 1956, p. 69) Appl. au- 
thor: McCann Erickson, Inc. 
© 10Sep56; KKL21116. 
At home, anywhere. Have a Coke. 
Try a sparkling bottle of bright 
and bracing Coca-Cola. [Woman 
with bottle of Coke] Soft drink. 
(In Atlanta daily world) Appl. 
author: McCann Erickson, Inc. 
© 29Feb56; KK118514-8. 



1956 



CURRENT REGISTRATIONS 



123 



Big hit, new family size. Bring 
home Coca-Cola. Birr hit, family 
design; regular & family [size 
bottles] Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © 10ct56; 
KK119976. 

Big hit, new king size. Bring home 
Coca-Cola. Big hit, king design; 
regular & king [size bottles] 
Carbonated beverage. Poster. 
Appl. author: McCann Erickson, 
Inc. © 10ct56; KKII997I4-. 

Big hit, now in 3 sizes, regular, 
king, family. Bring home Coca- 
Cola. Big hit - three sizes [in 
bottles] Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © 10ct56; 
KK119975. 

Brightest stop sign anywhere. 

Couple in car. Carbonated bever- 
age, poster. Appl. author: 
McCann Erickson, Inc. © Uul56; 
KKLI8IOI4.. 

Bring home Coca Cola. Now, Coke in 
family size, too.. Snowbank [fam- 
ily size bottle] Carbonated 
beverage. Poster. Appl. author: 
McCann Erickson, Inc. © lAug56; 
KEL19lf37. 

Bring home Coca Cola. Now, Coke in 
king size, too* Snowbank; king 
[size bottle] Carbonated bever-. 
age. Poster. Appl. author: 
McCann Erickson, Inc. © lAug56; 
KK1191J-38. 

Bring home Coca Cola. How, Coke in 
three sizes. Snowbank; family 
[regular & king size bottles] 
Carbonated beverage. Poster. 
Appl. author: McCann Erickson, Inc. 
© lAug56; KK119U36. 

Bring home Coca Cola. Now, in fam- 
ily size. Family-Standard [size 
bottles] N0.89I4-8. Carbonated 
beverage. Poster. Appl. author: 
McCann Erickson, Inc. © lApr56; 
KKL18868. 

Bring home Coca-Cola. Now, in king 
size. King & standard [size 
bottles] Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © lApr$6; KKL19799. 

Bring home Coca-Cola. Now, in 
three sizes. Family, king & 
standard [size bottles] Carbon- 
ated beverage. Poster. Appl. 
author: McCann Erickson, Inc. 
© lApr56j KK119800. 
Can't place the face, but the 

figure's familiar. cGirl repre- 
senting bottle of Cokea Soft 
drink. (In The Technique, Atlanta, 

Feb. 10, 1956, p.7) Appl. author: 
McCann Erickson, Inc. © 10Feb56- 

KK118610. 
Chicago area exclusive, big contests 

still on. $14.0,000 total prizes. 

Soft drink. (in Chicago daily 

tribune, Nov. 1, 1956, p. 10) 

Appl. author: McCann Erickson, 

Inc. © 1Nov56; KK121551. 

Chicago exclusive, 1). big contests, 
$4.0,000 in prizes. Soft drink. 
(In Chicago tribune (city & sub- 
urban), Oct. 22, 1956, p. 10) 
Appl. author: McCann Erickson, 
Inc. © 220ct56; KKL21550. 
Coke does something for you, doesn't 
it? Carbonated beverage. (In 
Indiana statesman, Terre Haute, 
Ind. , Feb. 1956, p. 5) Appl. au- 
thor: McCann Erickson, Inc. 
© lFeb56; KKII8898. 
Coke in big new king-size at the 
popular 12-ounce price. Soft 
drink. (In Holland, Mich., eve- 
ning sentinel, Oct. 31, 1956, p. 15) 
Appl. author: McCann Erickson, Inc. 
© 3lOct56; KKL21558. 



Coke, its real great taste puts 
you at your sparkling best. 
Soft drink. (In Leatherneck, 
Sept. 1956, p.l) Appl. author: 
McCann Erickson, Inc. © lSep56; 
KK121813. 

Come and get it. Drink Coca-Cola. 
Woman at the refrigerator [hold- 
ing bottle] Carbonated beverage. 
Poster. Appl. author: McCann 
Erickson, Inc. © 10ct56; KK119801. 

Customers love it and you make money 
when you sell Coca-Cola by the 
case. Carbonated beverage. (In 
National petroleum news, July 
1956, p. 113) Appl. author: 
McCann Erickson, Inc. © Uul56; 
KK118902. 

During National Sandwich Month the 
good word is - Large? Carbonated 
beverage. (In Chain store age, 
Fountain restaurant ed. ) Appl. 
author: McCann Erickson, Inc. 
© lAug56; KKH956I4.. 
Satin' treats, for Hallowe'en. 
Party foods that really do the 
trick. Americus- Coca-Cola Bottl- 
ing Co. Soft drink. (In Ameri- 
cus times recorder, Americus, G-a., 
Oct. 11, 1956, section IB, p.l) 
Appl. author: McCann Erickson, 
Inc. © 110ct56; KK121601. 
The famous quality of Coca-Cola, 
now in king size too. [Boy and 
girls at table] Soft drink. (In 
Nowata daily star) Appl. author: 
McCann Erickson, Inc. © 10May56; 
KKL18521. 
Feel the difference. Coke puts you 
at your sparkling best. Is any- 
thing so right as Coke for com- 
plete refreshment? [Man giving 
bottle of Coke to girl] Soft 
drink. (In This week, July 1, 
1956, p. 1+0) Appl. author: 
McCann Erickson, Inc. © Uul56; 
KK118616. 
Food idea easy and gay with spark- 
ling Coca-Cola. Hot chili warm- 
up and Coke. Grand Forks Coca- 
Cola Bottling Co. Soft drink. 
(In Grand Forks, N. T)., herald, 
Sept. 12, 1956, p. 16) Appl. au- 
thor: McCann Erickson, Inc. 
© 12Sep56; KIO.21599. 
Food idea fun to eat with ice-cold 
Coca-Cola. Barbecued hero. Fort 
Wayne Coca-Cola Bottling Works, 
Inc. Soft drink. (In Fort Wayne 
journal gazette, July 20, 1956, 
p. 17) Appl. author! McCann 
Erickson, Inc. © 20Jul56; 
KKL21595. 
Food idea great with ice-cold Coca- 
Cola. Chipped beef burger and 
Coke. Huntsville Coca-Cola Bot- 
tling Co. Soft drink. (In Hunts- 
ville times, July 5. 1956, p. 14) 
Appl. author: McCann Erickson, 
Inc. © 5Jul56; KKI2159I4.. 
Food idea great with sparkling 

Coca-Cola. Throw a basket party. 
Carolina Coca-Cola Bottling Co. 
Soft drink. (In Sumter daily 
item, Sumter, S. c, Aug. 9, 1956, 
p. 20) Appl. author: McCann 
Erickson, Inc. © 9Aug56; 
KK121597. 
Food ideas for holiday hospitality. 
Give a delicious-dessert party. 
Decorah Coca-Cola Bottling Co. 
Soft drink. (In Decorah, Iowa, 
journal, Nov. 15, 1956, p. 5) 
Appl. author: McCann Erickson, 
Inc. © 15Nov56; KEL21603. 

For quality without question. 
[Coke with groceries on tabic] 
Soft drink. (In Atlanta daily 
world) Appl. author: McCann 
Erickson, Inc. © 22Feb56; 
KEL18522. 



For quality without question. [Man 
enjoying Coke] Soft drink. (In 
Atlanta daily world) Appl. au- 
thor: McCann Erickson, Inc. 
© 7Mar£6; KKII8551. 

Getting set for refreshment. Here 's 
a picture of a smart housewife as 
she insures success of her latest 
culinary effort. [Woman placing 
Coke on table] The Atlanta Coca- 
Cola Bottling Co. Soft drink. 
Appl. author: McCann Erickson, 
Inc. © 28Mar56; KK118514-7. 

Going home for perfect refreshment. 
Stock up today when you visit 
your favorite dealer's. [3 pic- 
tures of man carrying Coke] Soft 
drink. (In Atlanta daily world) 
Appl. author: McCann Erickson, 
Inc. © 21Mar56; KK118550. 

Good news. Announcing Coke in big 
new king size. cChild measuring 
Coke bottles with rulem Soft 
drink. (In Athol daily news, 
Athol, Mass.) Appl. author: 
McCann Erickson, Inc. © l8Apr56: 
KK118527. 

Good news. Announcing Coke in big 
new king size. cYouth measuring 
Cokes with rulera Coca-Cola 
Bottling Co. of San Jose, Car- 
bonated beverage. (In San Jose 
mercury, July 20, 1956, p. 8) 
Appl, author; McCann Erickson, 
Inc. © 20Jul56; KK119558. 

Great news. New family-sise. The 
biggest bottle of Coke you ever 
saw. cBoy holding up bottle of 
Cokea Carbonated beverage. (In 
Atlanta daily world, Aug. 1, 1956, 
p. 3) Appl. author: McCann Erick- 
son, Inc. © lAug56; KK119560. 

Great news. New family size. The 
biggest bottle of Coke you ever 
saw. [Child exclaiming over bot- 
tles of Coke] Soft drink. (In 
Boston traveler, Apr. 23, 1956, 
P.3I4.) Appl. author: McCann 
Erickson, Inc. © 23Apr56; 
KK118537. 
Great news. New family-size. The 
biggest bottle of Coke you ever 
saw. [Child exclaiming over 
bottles of Coke] The Coca-Cola 
Bottling Company of Baltimore. 
Carbonated beverage. (In The 
Baltimore news-post, May 10, 1956, 
p. 8) Appl. author: McCann Erick- 
son, Inc. © 10May56; KK119556. 
Great news. The famous quality of 
Coca-Cola now in new family-size 
too. The biggest bottle of Coke 
you ever saw. The Ouachita Cooa- 
Cola Bottling Co. Soft drink. 
(In The Bastrop dally enterprise, 
Bastrop, La., Apr. 19, 1956, p. 6) 
Appl. author: McCann Erickson, 
Inc. © 19Apr56j KK1185^6. 
The great taste of Coke in 2 new 
sizes. Coca-Cola in standard- 
size ... now has two big brothers. 
St. Petersburg Coca-Cola Bottling 
Co. Soft drink. (In St. Peters- 
burg independent, May 31, 1956, 
p. 16) Appl. author: McCann 
Erickson, Inc. © 31May56; 
KK118531. 
He drops in regularly to help you 
make more money. Soft drink. 
(In Box office, Nov. 3, 1956, 
Modern theatre section, p. 2) 
Appl. author: McCann Erickson, 
Inc. © 3Nov56; KKL21602. 
Here's news for you. New family- 
size. The biggest bottle of Coke 
you ever saw. Coca Cola Bottling 
Co. of Concord. Soft drink. (In 
The Concord tribune, Apr. 26, 
1956, p.6-B) Appl. authors 
McCann Erickson, Inc. © 26Apr56; 
EO.18612. 



124 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



COCA.-COLA CO. 



Cont'd. 



Here's news for you. New family- 
size. The biggest bottle of Coke 
you ever saw. [Girl with two 
bottles of Coke] Soft drink. 
(In Bastrop advertiser) Appl. 
author: McCann Erlckson, Inc. 
© 12Apr56; KK118544- 

Here's where we keep Coke. She 
knows that ice-cold Coca-Cola Is 
first choice when her family 
wants refreshment. [Woman getting 
Coke from refrigerator] Soft 
drink. Appl. author: McCann 
Erlckson, Inc. © l5Feb56; 
KEL18552. 

Home's a happier place when Coke is 
there. Bring home both sizes 
today. [Boys and girls standing 
around table] S ft drink. (In 
The Rockwood times) Appl. au- 
thor: McCann Erlckson, Inc. 
© 10May56; KK118542. 
Home's a happier place when Coke la 
there. Bring home both sites 
today. cPamlly group around 
tables Soft drink. (In Rock 
Springs daily rocket, Rook Springs, 
Wyo.) Appl. author: McCann Erlck- 
son, Inc. © 20Apr56; KK118526. 

Home's a happier place when Coke is 
there. [Family enjoying Coke] 
Soft drink. (In The Commercial 
dispatch) Appl. author: McCann 
Erlckson, Inc. © 13Apr56; 
KK118523. 

Home's a happier place when Coke is 
there. Family size Coke. Saves 
space at the table. Saves work 
for Mom. [Family group at table] 
Soft drink. (In Evening chronicle, 
Dennlson, Ohio) Appl. author: 
McCann Erlckson, Inc. © 25Apr56; 
KK118525 . 

Home's a happier place when Coke Is 
there. New, Coke in king-size. 
cBoys and girls drinking Cokes 
Soft drink. (In Bristol herald 
courier, Bristol, Va. ) Appl. au- 
thor: McCann Erlckson, Inc. 
© 25May56; KK118541. 

Home's a happier place when Coke is 
there. Now 3 handy ways to bring 
home the Coke. [Four persons at 
table] Soft drink. (In Milwaukee 
Journal) Appl. author: McCann 
Erlckson, Inc. © l5May56; 
00.18521+. 

I feel like a Coca-Cola, do you? 
Of course. 'Most everyone does, 
often. Atlanta Coca-Cola Bottling 
Co. Soft drink. ( In The Tech- 
nique, Atlanta, Mar. 13, 1956, 
p. 11) Appl. author: McCann 
Erlckson, Inc. © 13Mar56; 
KK118617- 

I like money, that's why I always 
display Coke with other high- 
profit food items. Carbonated 
beverage. (In Supermarket mer- 
chandising, July 1956, p. 103) 
Appl. author: McCann Erlckson, 
Inc. © Uul56; KK118901. 

I like money, that's why I always 
display Coke with other high prof- 
it food Items. Soft drink. (In 
Pood topics) Appl. author: 
McCann Erlckson, Inc. © 20Aug56; 
KKI2IIII4.. 

I originally came from Atlanta. 
That's where the pause that re- 
freshes with ice-cold Coke began. 
cMan k woman on horsebacks Soft 
drink. (In The Redbird, Mar. 16, 
1956, p. 5) Appl. author; MoCann 
Efrlckson, Inc. © l6Mar56: 
KK118611. 



I want you to have my souvenir rec- 
ord from Coke time. [Picture of] 
Eddie Pisher. Soft drink. (In 
Springfield union, Springfield, 
Mass., Sept. 21, 1956, p. 27) 
Appl. author: McCann Erlckson, Inc. 
© 21Sep56; KKL21557. 
It's Coke in 3 sizes. Now, 3 won- 
derful ways to bring home the 
quality of Coca-Cola. cChild ex- 
claiming over bottles of Cokes 
Soft drink. (In St. Petersburg 
Independent, May 16, 1956, p. 16) 
Appl. author; McCann Erlckson, 
Inc. © l6May56; KK118539. 
It's Coke in 3 sizes. Now, 3 won- 
derful ways to bring home the 
quality of Coca-Cola. [Child, 
with face & hands pressed to win- 
dow, exclaiming over bottles of 
Coke] St. Petersburg Coca-Cola 
Bottling Co. Carbonated beverage. 
(In St. Petersburg independent, 
May 16, 1956, p. 16) Appl. au- 
thor: McCann Erlckson, Inc. 
© l6May56; KK119557. 

It's right there, any time you want 
to make more money, selling Coca- 
Cola by the case. Soft drink. 
(In National petroleum news, Sept. 
1956, p. 238) Appl. author: 
McCann Erlckson, Inc. © lSep56; 
KKL21598. 

Lazy day, hot sun overhead, and In 
all this big wide thirsty world, 
there's nothing like that great 
taste of Coke. Soft drink. (In 
This week, Aug. 12, 1956, p. 11) 
Appl. author: McCann Erlckson, Inc. 
12Aug56; KK121115. 

Let that real great taste of Coke 
put your family at its sparkling 
best. Clarksville Coca-Cola Bot- 
tling Co. Soft drink. (In 
Clarksville leaf chronicle, May 
16, 1956, p. 12) Appl. author: 
McCann Erlckson, Inc. © l6May56; 
KKL215U9. 

Let the great taste of Coke put 
your family at its sparkling best. 
Bring home both sizes today. 
Coca-Cola Bottling Works, Rock- 
wood, Term. Soft drink. (In 
Rockwood times) Appl. author: 
McCann Erlckson, Inc. © 19Apr56; 
KK118534. 

Let the great taste of Coke put 

your family at its sparkling best. 
Bring home both sizes today. Rock 
Hill Coca-Cola Bottling Co. Soft 
drink. (In Evening herald, Rock 
Hill, 111.) Appl. author: 
McCann Erlckson, Inc. © 17May56; 
KK118536. 

Let the great taste of Coke put 
your family at its sparkling 
best. Now 3 handy ways to bring 
home the Coke. Coca-Cola Bottling 
Co. of Waterloo, Iowa. Soft 
drink. (In Waterloo daily 
courier, Waterloo, Iowa) Appl. 
author: McCann Erlckson, Inc. 
© 19Apr56; KK118535. 

More fun for your family when you 
bring home the Coke. Bring home 
both sizes today. [Girl with two 
bottles of Coke] Soft drink. 
(In The Rock Springs daily rocket) 
Appl. author: McCann Erlckson, 
Inc. © 7Apr56; KK118545. 

More fun for your family when you 
bring home the Coke. [Child 
measuring bottles of Coke with 
ruler] Soft drink. (In The 
Evening chronicle, Dennlson, 
Ohio) Appl. author: McCann 
Erlckson, Inc. © 5Apr56 (in 
notice: 1954); KK118528. 



More fun for your family when you 
bring home the Coke. Here's re- 
freshment you taste, refreshment 
you feel. [Woman and girl with 
Coke] Soft drink. (In Green- 
ville morning herald) Appl. 
author: McCann Erlckson, Inc. 
© l5Apr56; KK118538. 

More fun for your family when you 
bring home the Coke. Now 3 handy 
ways to bring home the Coke. 
[Child admiring bottles of Coke] 
Soft drink. ( In Milwaukee 
Journal) Appl. author: McCann 
Erlckson, Inc. © 8May56; 
KK1 18529 . 
New bigger value, it's big, 12 
ounces. Soft drink. (In Grand 
Rapids press, O c t. 31, 1956, p.H) 
Appl. author: McCann Erlckson, Inc. 
© 310ct56; KKL21556. 

Now Coke in 3 sizes, 3 wonderful 
ways to bring home the quality of 
Coca-Cola. Carbonated beverage. 
(In The Concord tribune, May 24 » 
1956, p.8-B) Appl. author: 
McCann Erlckson, Inc. © 24May56; 
KK118900. 

Now Coke in 3 sizes. 3 wonderful 
ways to bring home the quality of 
Coca-Cola. [Child admiring bot- 
tles of Coke] Soft drink. (In 
Clearwater sun. May 17, 1956, 
p. 27) Appl. author: McCann 
Erlckson, Inc. © 17May56; 
KK118530. 

Now you can enjoy Coke in family- 
size too. The famous quality of 
Coca-Cola now in two sizes to 
serve every occasion. Ruston 
Coca-Cola Bottling Co., Inc. Soft 
drink. (In Ruston dally leader, 
May 3, 1956, p. 5) Appl. author: 
McCann Erlckson, Inc. © 3May56; 
KK118614. 

Now you can enjoy Coke in family- 
size too. Welcome news. The 
famous quality of Coca-Cola now 
in two sizes to serve every occa- 
sion. Bastrop Coca-Cola Bottling 
Co. Soft drink. (In The Bastrop 
advertiser) Appl. author: 
McCann Erlckson, Inc. © 19Apr56; 
KK1 18540. 

Pantry stock-up special, save 15/ 
on 2 cartons of Coca-Cola. Soft 
drink. (In The Courier times, 
New Castle, Ind., Oct. 4» 1956, 
p. 22) Appl. author: McCann Erlck- 
son, Inc. © 40ct56; KK121553. 

Pantry stock-up special, save on 
Coca-Cola in your favorite size. 
Soft drink. (In The Courier times, 
New Castle, Ind., Oct. t+, 1956, 
p. 22) Appl. author: McCann Erlck- 
son, Inc. © 40ct56; KKL21554. 
Pantry stock-up special, save 12/ 
on 2 cartons of Coca-Cola. Soft 
drink. (In Greenville daily ad- 
vocate, Greenville, Ohio, Oct. 4, 
1956, p. 3) Appl. author: McCann 
Erlckson, Inc. © 4oct56; KK121555. 

Sparkle, sparkle, sparkle, sparkle, 
sparkle, feel the difference; 
Coke puts you at your sparkling 
best. [School children at foun- 
tain] Soft drink. (In Collier's, 
Aug. 3, 1956, p. 9) Appl. author: 
McCann Erlckson, Inc. © 3Aug56; 
KK121112. 
Tear out this coupon, save 20/ on 
2 cartons of Coca-Cola in regular 
size. Soft drink. (In Johnson 
City press-chronicle, Aug. 23, 
195°» P.4-A) Appl. author: 
McCann Erlckson, Inc. 23Aug56; 
KKL21552. 
That great taste of Cole*. It puts 
you at your sparkling beat. 
Bring home the Coke today. [Man 
and girl enjoying Coke] Soft 



1956 



CURRENT REGISTRATIONS 



125 



drink. (In American weekly, June 
2h, 1956, p. 39) Appl. author: 
McCann Erickson, Inc. © 24-Junijb; 
KKL18615. 
That great taste of Coke makes life 
more fun. [Picnic scene] Soft 
drink. (In Ebony, June 1956, 
p.64) Appl. author: McCann 
Erickson, Inc. © Uun5°; KK120011. 
That great taste of Coke puts you 
at your sparkling best. [Couple 
and boy in swimming clothes] 
Soft drink. (In Ebony, Aug. 1956, 
p. 3) Appl. author: McCann Erick- 
son, Inc. © lAug56; KK121596. 
That great taste of Coke puts you at 
your sparkling best. [Couple with 
bottles] Soft drink. (In Ebony, 
Oct. 1, 1956, p. 61) Appl. author: 
McCann Erickson, Inc. © 10ct56; 
KK121111. 
That great taste of Coke puts you at 
your sparkling best. [Family in 
swimming suits around table with 
Cokes] Carbonated beverage. (In 
Ebony, Aug. 1956, p. 3) Appl. 
author: McCann Erickson, Inc. 
© lAug56; KK119561. 
That real great taste of Coke puts 
you at your sparkling best. 
[Couple in swimming suits with 
Cokes & picnic basket] Carbonated 
beverage. (In The Leatherneck, 
July 1956, p.l) Appl. author: 
McCann Erickson, Inc. © 6Jul56; 
KK119562. 
Things start to sparkle when you 
bring home the Coke. Coca-Cola 
Bottling Works, Roekwood, Tenn. 
Carbonated beverage. (In The Rock- 
wood times, Apr. 12, 1956, p.5-B) 
Appl. author; MoCann Erickson, Inc. 
© 12Apr56; KK118899. 
Things start to sparkle when you 
bring home the Coke. Now in the 
big new family-size too. Coca- 
Cola Bottling Co. of Rutland, Inc. 
Soft drink. (In Rutland daily 
herald) Appl. author: McCann 
Erickson, Inc. © 28Jun56; 
KK118519 • 
Things start to sparkle when you 
bring home the Coke. That great 
taste of Coke makes life more fun. 
Coca-Cola Bottling Co., Hickory, 
N. C. Soft drink. (In Watauga 
democrat) Appl. author; McCann 
Erickson, Inc. © 12Apr56; 
KK118532. 
Things start to sparkle when you 
bring home the Coke. That great 
taste of Coke makes life more fun. 
Fayetteville Coca-Cola Bottling 
Co. Carbonated beverage. (In The 
Fayetteville observer, May 3, 
1956, p. 18) Appl. author: McCann 
Erickson, Inc. © 3May56; KK119555. 
Things start to sparkle when you 
bring home the Coke. That great 
taste of Coke makes life more 
fun. Fayetteville Coca-Cola 
Bottling Co. Soft drink. (In 
Fayetteville observer) Appl. 
author: McCann Erickson, Inc. 
© 3May56; KK118517. 
Things start to sparkle when you 
bring home the Coke. That great 
taste of Coke makes life more fun. 
York Coca Cola Bottling Co., York, 
Ala. Soft drink. ( In Sumter 
County journal) Appl. author: 
McCann Erickson, Inc. © 26Apr56; 
KKL18533. 
Things start to sparkle when you 
bring home the Coke in the sizes 
you like best for family or guest. 
La Salle Coca-Cola Bottling Co., 
Oshkosh, Wisconsin. Soft drink. 
(In Oshkosh northwestern) Appl. 
author: McCann Erickson, Inc. 
© !8Apr56; KK118520. 



3 food handles for a lazy Labor Day. 
Barbecued chicken legs, beans-In- 
bun, dunking salad. Soft drink. 
(In Dally news bulletin, Brook- 
field, Mo., Aug. 23, 1956, P. 8) 
Appl. author: McCann Erickson, 
Inc. © 23Aug56; KK121548. 
3 food Ideas for the 4 tn > and Coke 
to put you at your sparkling best. 
Coca-Cola Bottling Co. of San 
Jose. Soft drink. (In San Jose 
evening news, June 29, 1956, 
p. 25) Appl. author: McCann 
Erickson, Inc. © 29Jun£6; 
KK118613. 
Twas the Coke before Christmas. 
Santa Claus design. Soft drink. 
Poster. Appl. author: McCann 
Erickson, Inc. © lDec56; 
KK121507. 
Welcome news. Coke In new king- 
size. cTwo persons admiring 
bottle of Cokes Soft drink. (In 
Appeal-democrat, Marysville-Yuba 
City, Calif., May 2, 1956, p. 12) 
Appl. author: McCann Erickson, 
Inc. © 2May56; KK118518. 
Welcome news. Coke in new king- 
size. cTwo persons admiring two 
sizes of Cokes Carbonated bev- 
erage. (In San Jose Mercury, 
July 27, 1956, p.10) Appl. au- 
thor: McCann Erickson, Inc. 
© 27JU156; KK1 19559. 
What an easy way to buy Coke. 
What an easy way to make money. 
Carbonated beverage. (In The 
Gasoline retailer, Aug. 1, 1956, 
p. 39) Appl. author: McCann 
Erickson, Inc. © lAug56; KK116904. 

With National Sandwich Month coming 
up, be sure he says the word, 
large. Carbonated beverage. (In 
The American druggist, July 2, 
1956, p. 90) Appl, author: McCann 
Erickson, Inc. © 2Jul56; KKH8903. 

Wonderful news. New family-size. 
The biggest bottle of Coke you 
ever saw. cWoman near table pour- 
ing Coke Into glass 3 Carbonated 
beverage. (In Atlanta daily world, 
July 26, 1956, p. 3) Appl. author: 
McCann Erickson, Inc. © 26Jul56; 
KK119563. 

You're a honey of a mother when you 
bring home the Coke. That real 
great taste of Coke puts 'em at 
their sparkling best. cFamily 
group enjoying Cokea Soft drink. 
(In Wilson dally times, Wilson, 
N. C.) Appl. author: McCann 
Erickson, Inc. © 6Apr56; KK118543 

COFFMAN (R. G. ) CO., INC, © 

Coffman aluminum columns and rail- 
ings. Form 154» Folder. Appl. 
author: Frank Hermesdorf. 
© 5Jul56; KK119554. 
Ornamental grillettes, by Coffman. 
Grillettes in cast aluminum mount 
flush on screen doors, glass 
doors ... Form 147. Sheet. 
Appl. author: Frank Hermesdorf. 
© 31May56; KK119552. 
Wrought iron decorator furniture 
legs with new self-adjusting fur- 
niture glide. Form 152. Sheet. 
Appl. author: Frank Hermesdorf. 
© 31May56; KK119553. 

COHN, MARVIN R. 

Afraid to trade. Book, novel. 
Post card. © Marvin Reeb Conn; 
13May56; KK119102. 

COLE OF CALIFORNIA. © 

Be right up front. Beachwear. (In 
Women's wear daily, Aug. 29, 1956, 
p. 16-17) Appl. author: Doyle 
Dane Bernbach. © 29Aug56; 
KK119949. 



Be the first one there. Bathing 
suits. (In Women's wear daily, 
Aug. 22, 1956, p. 50-5D Appl. 
author: Doyle Dane Bernbach, Inc. 
© 22Aug56; KK119203. 

Fresh start. Indian Summer col- 
lection. Bathing suits. (In 
Vogue, Aug. 1, 1956, p. 66) Appl. 
author: Doyle Dane Bernbach, Inc. 
© LAug56; KK119204. 

New children's line makes every 
girl a lady-on-the-beach. Swim- 
suits. (In Women's wear daily, 
Nov. 14, 1956, p. 59) Appl. 
author: Doyle Bane Bernbach, Inc. 
© li|Hov56; KK121683. 

She's got a fresh new line ... 

especially for Prep-Teens. Swim- 
suits. (In Women's wear daily, 
Nov. 14, 1956, p. 61) Appl. 
author: Doyle Dane Bernbc ch, Inc. 
© U|IIov56; KK121682. 
White - lady - uiCi - Cole. Beach- 
wear. (In Women's wear daily, 
Sept. 19, 1956, p. 8-9) Appl. 
author: Doyle Dane Bernbach, Inc. 
© 19Sep56; KK120216. 

COLEMAN TRADING CO. © 

Your world wide shopping guide. 
Gift articles. Pamphlet. Appl. 
author: John Coleman. © 27Sep56; 
KKL19746. 

COLGATE-PALMOLIVE CO. © 

Ajax, for a spanking clean ship. 

Cleanser. (In Yachting, Oct. 1956, 
p. 117) Appl. author: Bryan 
Houston, Inc. © 10ct56; KK119978. 
Ajax, the handiest first mate you 
ever had. Cleanser. (In Motor 
boating, Nov. 1956, p. 88) Appl. 
author: Bryan Houston, Inc. 
© lNov56; KKL21335. 

New Ajax super-white formula 

bleaches stains instantly. Clean- 
ser. (In Daily home news, New 
Brunswick, N. J., Nov. 29, 1956, 
P«3) Appl. author: Bryan Houston, 
Inc. © 29Nov56; KK121538. 

New Ajax super-white formula bleach- 
es stains instantly. Cleanser. 
(In The Daily home news, New Bruns- 
wick, N. J., Nov. 1, 1956, p. 19) 
Appl. author: Bryan Houston, Inc. 
© lNov56; KK121336. 

Only Ajax with foaming action cleans 
so quick, polishes so bright, 
works so easy. (In Chicago Sun- 
day tribune, Sept. 30, 1956, 
comic section, p. 4) Appl. au- 
thor: Bryan Houston, Inc. 
© 30Sep56; KK120288. 

Only Ajax with foaming action cleans 
so quick, polishes so bright, 
works so easy. (In Democrat & 
chronicle, Rochester, N. Y. , 
Sept. 9, 1956, comic section, p. 3) 
Appl. author: Bryan Houston, Inc. 
© 9Sep56; KK119568. 

COLIN HALL CLOTHES, LTD. © 

How people size you up in your 
Petrocelli suit. Men's clothing. 
Sheet. Appl. author: Will Kaplan 
Advertising. © lAug56; KK118731. 

COLLAMATIC CORP. © 

It's new. 24,000 sheets per hour ... 
Automatic collators. (In Offset 
duplicator review, Nov. 1956, p. 4) 
© 1Nov56; KKI21505. 

COLONIAL STORES, INC. © 

America's greatest premium values. 
Free Sav-A-Stamp premium plan. 
Folder. Appl. author: James 
Thomas McConnell. © lApr56; 
KK118325. 
C0L0TRYM CO. © 

Metal moldings by Colotrym. 59 p. 
© 190ct56; KK121711. 



126 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



COMBS, LLOYD M. © 

Gun gadgets, by Combs. Colt hang- 
ers. (In The Gun report, Sept. 
1956, p. 35) © l5Se P 56; KK120912. 

COMET RICE MILLS. © 

Comet longrain brown rice. Cello- 
phane window bowl with shooting 
star. 12 ozs. net wt. Label. 
© I50ct56; KK120900. 

Comet longrain rice. Cellophane 
window bowl with shooting star. 
12 ozs. net wt. Label. 
© I50ct56; KK120899. 

Comet regular rice. Cellophane 
window bowl with shooting star. 
2 lbs. net wt. Label. © l50ct56; 
KK120901. 

Comet star of every meal. Taste 
the difference. Comet regular 
rice. Carton with animated star. 
Sheet. © I50ct56; KK120895. 

The girls are finding out vitamin 
and mineral rich, fluffy Comet 
rice is most delicious. Fre- 
fluffed, longrain, regular, natur- 
al brown. Bowl; animated star. 
Sheet. © I50ct56; KK120898. 

Star of the Comet story, new Comet 
pre-f luffed rice. [Carton] with 
animated star. Sheet. © I50ct56; 
KK120903. 

When you crave delicious rice, 
hitch your menu to a Comet star. 
Comet longrain and Comet regular 
rice in cartons with animated 
stars. Sheet. © I50ct56; 
KK120897. 
When you crave delicious rice, hitch 
your menu to'a Comet star. Comet, 
longrain rice. Carton with ani- 
mated star. Sheet. © I50ct56; 
KKI2089I4.. 

When you crave delicious rice, 
hitch your menu to a Comet star. 
Comet longrain rice. Cellophane 
package with animated star. 
Sheet. © I50ct56; KK120902. 

When you crave delicious rice, hitch 
your menu to a Comet star. Comet, 
natural brown rice has delicious 
wild rice flavor. Carton with 
animated star. Sheet. © I50ct56; 
KK120893. 

When you crave delicious rice, 
hitch your menu to a Comet star. 
Comet pre-fluffed, long grain, 
rice; Comet regular rice in car- 
tons with animated stars. Sheet. 
© l50ct56; KK120896. 

You'll love this vitamin and mineral 
rich, new Comet pre-fluffed rice. 
Comet pre-fluffed including plate 
of rice & roast beef with animated 
star. Sheet. © l50ct$6; 
KK120983. 

COMMERCIAL LABORATORIES, INC. © 

Charming Oval. Hair kit. Polder. 

Appl. author: Floyd K. Winegard. 

© l5Jun56; KKL181+77. 
Lovely Heart. Hair kit. Polder. 

Appl. author: Floyd K. Winegard. 

© l5Jun56; KKII8I4.75. 
Pert Circle. Hair kit. Folder. 

Appl. author: Floyd K. Winegard. 

© l5Jun56; KKLI8I4.76. 
Petit© Triangle. Hair kit. Folder. 

Appl. author: Floyd K. Winegard. 

© l5Jun56; KK1181+79. 
Rich Diamond. Hair kit. Folder. 

Appl. author: Floyd K. Winegard. 

© l5Jun56; KKH8k78. 
Serene Oblong. Hair kit. Folder. 

Appl. author: Floyd K. Winegard. 

© l$Jun56; KK1181+80. 

COMMERCIAL PAINT MANUFACTURING CO. 
SEE Trl-State Paint Manufacturing 
Co, 



COMMERCIAL PRESS. © 

Commercial Press, creators of out- 
standing printed products, proudly 
presents a preview copy ... Your 
desk pal. 52 week appointment 
book. Label. © Commercial Press, 
Donald Minor Hall, sole owner; 
l6Jul56; KK119525. 

Commercial Press ... proudly pre- 
sents a preview copy of their 
newest mail order creation for the 
1957 season, Appointment Pal. 
Three year appointment book. 
Label. Appl. author: Donald 
Minor Hall. © l6Jul56; KKII836U. 

COMMONWEALTH EDISON & PUBLIC SERVICE 
CO. 

Air conditioners. Another reason 
it's good business ... (In 
Chicago electrical news, Aug. 
1956, p. 3) Appl. author: Leo 
Burnett Co., Inc. ©Commonwealth 
Edison Co. a.k.a. Commonwealth 
Edison & Public Service Co.; 
lUAug56; KK1198214.. 
Before you buy a home, make sure it 
has 100 plus wiring. The kind you 
need to live better electrically. 
(In Chicago daily news, Apr. 6, 
1956, p. 1+7) Appl. author: Leo 
Burnett Co., Inc. © Commonwealth 
Edison Co. a.k.a. Commonwealth 
Edison & Public Service Co.; 
6Apr56; KKII9IH. 

Big year for Chicago area electrical 
contractors. Building activity 
plus powerful promotions means 
extra business. (In Chicago elec- 
trical news, June 1956, p. 5) 
Appl. author: Leo Burnett Co., 
Inc. © Commonwealth Edison Co. 
a.k.a. Commonwealth Edison tc Pub- 
lic Service Co.; HJun56; 
KKL19107. 

Chicago's fabulous new electrio 
living apartments ... wired for 
all your own electric living appli- 
ances. (In Chicago Sunday tribune, 
June 10, 1956, pt.l, p. 31+) Appl. 
author; Leo Burnett Co., Inc. 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison & Public Ser- 
vice Co.; 10jun56j KK119109. 

Commonwealth Edison and Public 
Service Company announce a great 
new promotion ... 100 plus, 100 
ampere electric service. (In 
Chicago construction news, Apr. 3» 
1956, p. 6-7) Appl. author: Leo 
Burnett Co., Inc. © Commonwealth 
Edison Co. a.k.a. Commonwealth 
Edison & Public Service Co.; 
3Apr56; KK119161. 

Commonwealth Edison's new 100 plus 
program means more new home-wiring 
business for electrical contrac- 
tors. (In Chicago electrical 
news, Apr. 1956, p. 28-29) Appl. 
author: Leo Burnett Co., Inc. 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison 4 Public 
Service Co.; 10Apr56; KK119160. 

Don't short-change yourself, make 
s