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Full text of "Catalog of Copyright Entries 1957 Commercial Prints and Labels Jan-Dec 3D Ser Vol 11 Pt 11B"

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CATALOG OF COPYRIGHT ENTRIES 

Third Series 

VOLUME 11, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1957 




COPYRIGHT OFFICE 

THE LIBRARY OF CONGRESS 

WASHINGTON : IQ57 



CATALOG OF COPYRIGHT ENTRIES 

Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 11, PART llB, NUMBER 1 



Commercial Prints and Labels 



JANUARY-JUNE 

1957 



J?- 




^^^.*s 



Preface 



The CATOLOG OF COPYRIGHT ENTRIES is 
published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17- The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except for 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi- 
sions contained in sections 12, 13, or 215 of said 
Title 17, or, in the case of published three-dimen- 
sional works of art, there has been compliance with 
section 13 of said Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work Itself. Foreign works, two copies of which 



were deposited with a catalog card and application 
for registration under the waiver-of-fee provision 
in section 215 of Title 17 of the Umted States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 

For a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog of Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
25, D. C. 

Table of Organization 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, if any, is a designa- 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver ot tee provision. 
The symbol R does not represent a cLiss designated 
by the copyright law, but has Iven adopted by the 
Copyright Office to distinguish renewal copyright 
registrations. These are recorded m a scp«u"atc 
section of those parts ot the CiiraU)j whwh cover 
the classes in which the works were onguully 



registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 



Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. ^ 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1. ( 

B Periodicals 

BF Periodicals in foreign languages pubHshed abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1. ( 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramaticO'inusical works published 

abroad 
DP Published dramatic and dramatico-musical works 
DU Unpublished dramatic and dramatico-musical 

works 
R Renewal registrations 

Part 5 Music 3. : 

EF Musical compositions published abroad 

EP Musical compositions published in the United 

States 
EU Unpublished Music 
R Renewal registrations 



Part 6 Maps and Atlases $0. 5 ' 

F Maps 

R Renewal registrations 

Parts 7-11 A Works of Art, Reproductions of 
Works of Art, Scientific and Technical DraW' 
ings, Photographic Works, Prints and Pictorial 

Illustrations 1. 00 

GP Published works of art and designs for works 

of art 
GU Unpublished works of art and designs for works 

of art 
H Reproductions of works of art published in the 

United States 
HF Reproductions of works of art published abroad 
IP PubHshed drawings or plastic works of a scientific 

or technical character 
lU Unpublished drawings or plastic works of a 

scientific or technical character 
JP PubHshed photographs 
JU Unpublished photographs 
K Prints and pictorial illustrations pubHshed in the 

United States 
KF Prints and pictorial illustrations published 

abroad 
R Renewal registrations 

Part llB Commercial Prints and Labels 1. 00 

KK Commercial prints and labels 
R Renewal registrations 



Parts 12-13 Motion Pictures and Filmstrips .... 
LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP PubHshed motion pictures other than photO' 

plays 
MU Unpublished motion pictures other than photO' 

plays 
R Renewal registrations 



.50 



TABLE OF CONTENTS 



Current Registrations . . 
Renewal Registrations. 



Page 

1 

95 



INTRODUCTION 



PART llB lists prints and labels, published in 
connection with the sale or advertisement of articles 
of merchandise or of services, which were registered 
in Class K under the symbol KK. 

Arrangement is alphabetical under the name of the 
copyright claimant. Each work is described in a 
main entry which includes information pertinent to 
the copyright claim. References lead from the names 
of joint claimants and authors and from variant forms 
of names. Works for which the subsisting copyright 
has been renewed are listed separately in the Re- 
newal Registrations section. The copyright symbol 
© following the name under which the entry is listed 
signifies that the form of name used is that appearing 
on the application as claimant. The name is not 
repeated following the copyright symbol © in the 
entry proper unless it is necessary to record addi- 
tional information from the application not included 
in the heading; e. g. : 

DILLON CREAMERY. © 
Double Dip. © 28Jan57; KK123663. 

CRAFTOOL CO. 

Doodle page of the month. © Craftool Pub. 

Co. t.a. Craftool Co.; 4Jan57; KK122187. 

Each main entry for currently registered works 

includes, in addition to the name under which it is 

filed, the following items of information if available 

and applicable: 

1) Title, amplified if necessary by a brief de- 

scription of the pictorial content of the work 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement. 

4) Special descriptive data, limited to registra- 

tions which appeared in a newspaper or 
periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 



5) Names of authors given in the application 

which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 

made for hire, if so named in the application, 
together with the name of the employees 
when given. 

7) Copyright symbol ©. 

8) Name of the copyright claimant when it is 

necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 
10) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase ''in notice" and the data given in the work; 
e. g.: © Richard Roe feP Co.; 8Jan57 (in notice: 
1956); KKl 13000. 

For renewal registrations, the main entry includes, 
in addition to the name under which it is filed, the 
following Items of information if available and 
applicable: 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant followed by a 

statement in parentheses, usually in ah 
breviated form, giving the K\sis ot the 
renewal claim as supplied by the claimaiit, 
e. g., "John Doe ^ Co. (P)" indicates that 
renewal ot copyright is claimed by John 
Doe 6? Co. as proprietor. 

6) D.iio of receipt of the renewal api-^luMtion or 

(he fee, whichever is later. 

7) Renewal registration number. 



ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 
a.k.a. — also known as 

appl. — application 

© — copyright symbol 



NM 

P- 

(P) 



— new matter 
—page, pages 
— proprietor of a commercial print or 

label 
— pseudonym 
— pubHshed, publishing 
— revised 
— trading as 



d.b.a. 



-doing business as 



pseud. 

pub. 

rev. 

t.a. 

v., vol., vols. — volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 
January-June 1957 



CoDomercial prints and labels 4511 

Renewals 20 

These figures represent the number of registrations 
for commercial prints and labels for January-June 



1957, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Arrangement is alphabetical under the name of the 
copyright claimant. References from the names of joint claimants and authors 
and from variant forms of names are interfiled. 



A 



AA WIRE PRODUCTS CO. O 

Blok-Lolt and the new Eoono-Lok. 
Econo-Lok; builds stronger walls 
at lower cost. (Data sheet no.l) 
(In Masonry building, Jan. 1957, 
p. 59) ® 7Jan57; KK125551. 

Blok-Lok and the new Econo-Lok. 
Flush welded Blok-Lok controls 
these cracks in masonry walls. 
(Data sheet no. 2) (in Masonry 
building, Feb. 1957, p. 27) 
© lFeb57; KK125553. 

Blok-Lok and the new Econo-Lok; 

prefabricated comer and partition 
ties. (Data sheet no. 3) (in 
Masonry building. Mar. 1957, P.77) 
© 6Mar57; KK12555*. 

Blok-Lok for masonry walla; flush 
weld. (In Concrete, Jan. 1957, 
p. 55) O l5Jan57; iaci2555?. 

Blok-Lok for masonry walls; flush- 
welded at cross ties ... (in 
Concrete, Apr. 1957, p. 51) 
O 10Apr57; KK125555. 

OATlty wall data sheet. New, Econo 
Cavity-Lok; Cavity-Lok Senior. 

!In The Concrete manufacturer 
Pit & quarry). May 1956, p. 318) 
© 12May56; KK1P5549. 
Quality guaranteed masonry rein- 
forcing for solid walls, Econo- 
Lok; Blok-Lok. (In Masonry 
building. May 1956, p. 69) 
© 15May56; KKI2555O. 
Today's better bulldlnc, calls for 
AA wire maoonr-y reinforcing; 
new licono Cavity-Lok. (in Mason 
'contractors handbook, I956, p. 10) 
<0 l6Aug56; KKI25736. 

A-n-A liEAIilKG SIJIIVICK. 

floar with A-R-A; forward la Lho move 
to always hotter aids. O Ilolrick 
Jamoa Mlllor, nolo owner A-H-A 

■vice; 6jnn';7; KK122303. 



A-tIP, INC. SKE Amp, Inc. 



ABBOTT LABORATORIES. © 

All this ... combined, with equal 
therapeutic potency, in Daya- 
mineral fllmtab. Appl, author: 
Thomas 3. Bird. O l8Peb5Y; 
KK12345^. 
Can you spot the asthmatic, doctor? 

Norieodrlne-Aorohalor kit. 

705515. Appl. author: C. 3. 

Downa. o l7May57; KK125936. 

i:ryl.li.-.-i.iy<:Ir,. Appl. uuLhor: C. .-,. 

\><>un-A. ) ;'ll,<,vS(.; KKi;'lV7i. 

The faoe of invention; Mra. Diet 

Devieor la vltaMln starved. 



Dayalets, Abbott's multiple vi- 
tamins. 702502. Appl. author: 
C. S. Downs, © 12Mar57; 
BaC12't789. 
Fllmtab Optilets; therapeutic 
formula multivitamins, 704501. 
Appl. author: C. S. Downs. 
© l8Mar57; KK124788, 
For calmer days, more restful nights 
... Fllmtab Nembu-Serpln. (Print 
no. 701504) Appl. author: C. S. 
Downs. © 13Peb57; KK123291. 
For psychic & physical relief of 
abdominal pain; Nembu-Donna. 
No. 703511. Appl. author: C. S. 
Downs. © 28Mar57; KK124227. 
For seborrhea of the glabrous skin; 
Selsun. No. 612502. Appl. au- 
thor: C. S. Downs. <f) 12Dec56; 
Jaa22122. 
For the many faces of pain, Fllmtab 
Nembudeine ... a foin of short- 
acting Nembutal to serve every 
need in barbiturate therapy. 
701511. Appl. author: C. S. 
Downs. O 12Peb57; Kia23957. 
He's heard the call; Vl-Daylln. 
702520. Appl. author: C. S. 
Downa. © l8Apr57; KK125325, 
El inapetente sedentario , , , Daya- 
mineral fllmtab. Appl, author: 
Thomas 3. Bird. © 6Mar57; 
KK124332. 
It'e still penicillin ,,, the higher 
blood levels of penicillin V; 
Compoclllin, in a dellclouB, ba- 
nana-flavored auspension. 704525. 
Appl, author: C, S. Downa. 
15May57; KK125935. 
Me in National Park; Pilmtab Opti- 
lets, therapeutic formula multi- 
vitamins. Appl. author: C. S. 
Downs. O 27May57; KK126l48. 
A medical problem; dsindruff. An 



ethli 



ilutioi 



Selsi 



702518. Appl. author: C. S. 
Downs. 10 2;5Mar57; KKI243I19. 
A new drug ... for the treatment of 
hypersecretion and hypermotillty 
in peptic ulcer; Tral. [Man 
holding paper oup 4 pill] 
7-22-57. Appl. author: Thomas 
Bird, o )May57; KKI25850. 
A new drug , . . for the treatnent of 
hypersecretion and hyper«3tlllty 
in peptlo ulcer; Tral, (Woman 
drinking from pBi>er cup) 
7-7-57. Appl. author: Thomaa 3. 
Bird. O 3NayVr; KK 125852. 
New fllmtab Tral; prompt roller from 
hyperacidity and hypermotillty of 
peptic ulcer. Appl. author: 
Thomaa 3. Bird. O 9M*y57; 
KK125863. 



Nueva droga ... para el trataalento 
de la hlpersecrecion e hiperaoti- 
lidad en la ulcera peptica; po- 
tent, para Inhlbir el exoeso de 
secreclon y motilldad en caaoe de 
ulcera peptica. Tral. 37-7-57. 
Appl, author: Thomas Bird, 
© 3May57; KKI25851, 
Nueva droga , , , para el tratamlento 
de la hlpersecrecion e hipenootl- 
lidad en la ulcera peptica; po- 
tent, para inhlbir el exceao de 
secreclon y motilldad en la ulcera 
peptica. Tral. 3-7-22-57. 
Appl. author: Thomas Bird. 
© 3May57; KK125849. 
Nuevo producto, Tral fllmtab; 
supreslon raplda de la hiper- 
acldez e hipermotilldad en la 
ulcera peptica. Appl. author: 
Thomas S. Bird. © 9May57; 
KKI25862. 
Prompt relief from hyperacidity and 
hypermotillty of peptic ulcer; 
fllmtab Tral. Appl. author: 
Thomas S. Bird. © 9May57; 
KK125864. 
Reproducciones policromas, apropia- 
das para ponerles marco; Daya- 
mlneral. (Character illustra- 
tions) Appl. author: Thomas S. 
Bird. 'O 21Mar57; KK1243J^. 
Safety first In antibiotic therapy; 
Erythrocin. 705505. Appl. au- 
thor: C. S. Downs. © 30Apr57; 
KKI25324, 
Supreslon raplda de la hiperacldez 
e hipermotilldad en la ulcera 
peptica; Tral fllmtab. Appl. 
author: Thomaa 3. Bird. 
© 9May57; KKI25865. 
They've heard the call for Vl-Day- 
lln. Like a sample, doctor? 
Mall the reply card. 701516. 
Appl. author: C. S. Downs. 
O l5Mari;7; KK1239';;', 
The Tral patient on-the-go ,.. 

the Tral patient unbothered by the 
ulcer or the medicine. 705S22. 
Appl. author: C, S. Downs. 
15tUy57; 10(125934, 
La vcnorable abuellta ... DayaMlner- 
al fllmtab. Appl. author: "ntoaaa 
3, Bird, C lAprS7; KK124333. 
Wlio needs vUamlna? Vl-D«ylln. 
Vltn-Kaps, OptUeta (and othops) 
>J7-0i»61, Appl, author: C, S, 
Pown.i, O U.I«n',7: KKi:'3>l'.c, 

AaSOHKNK MAmiKACniRIIlO CO. . INC. O 

Abnoreno, a cleaner for wallpa)«er, 

painted walla; non-orumbly ty|M», 

!««11 of BAjtlo. Nrl ovintontn 10 

IHJunda. O A)DooS6; la^l,?^v,•■^. 



COMMERCIAL PRINTS AND LABELS 



ABSORENE MAiroFACTURING CO., INC. © 
Cont'd. 

Absorene, a cleaner for wallpaper, 
pailnted walls; professional crum- 
bly type. Ball of magic. Net 
contents 10 pounds. © 20Dec56; 
KK123375. 

i-iodel 'n Mold, modeling dough. 
Approx. net contents 32 oxinces. 
© Absorene Manufacturing Co. 
d.b.a. Model 'n Mold Co.; U+Hov56; 
KKI2I96I1.. 
Model 'n Mold, new modeling dough. 
© Absorene Manufacturing Co, 
d.b.a. Model 'n Mold Co.; li^ov56; 
Kia21963. 
Model 'n Mold, new modeling dough, 
and it's clean too. Net contents 
10.75 ounces. Absorene Manu- 
facturing Co. d.b.a. Model 'n 
Mold Co.; II4.M0V56; KKI22103. 

ACCURATE STEEL RULE DIE MANUPAC- 
TDRERS. © 

Plastic manufacturers and convert- 
ers can depend on ... Appl. au- 
thor: Er*iardt K. Scott. © IMayST; 
KK1253^'^. 
Wny you need Accurate A.D.M. steel 
rule male & female dies for met- 
al stamping. Appl. author: 
Erhardt K. Scott. © lFeb57; 
KKI2387I. 
ACKLEN, EDWARD RICHARD d.b.a. MEMPHIS 
DENTAL MANUFACTURING CO. SEE Mem- 
phis Dental Manufacturing Co. 

ACME AIR APPLIANCE CO., INC. © 

Comparison wall chart for all makes 
of tubeless tire valves. No. 
253; 256; 257, [and others] 
Appl. author: 'Paul Jerome Perlman. 
© lApr57; KKI24372. 

kOm APFLIAiiCE MANUFACTURING CO. 
Acme no.l|03 drawer slides with nylon 
wheels; smo-o-othest operation 
and easiest to install. Appl. 
author: Steller, Millar & Lester, 
Inc. © 31Aug56; K]a21935. 
Better get more Acme Dualine; just 
sold another order. (In 3uildlng 
supply news, July 19$6, p.ll^l) 
Appl. author: Steller, ilillar & 
Lester, Inc. © lJul56; KKI2193I4.. 
Help yourself to bigger sales in 
sliding door hardware with the 
new Acme silent salesman. Appl. 
author: Steller, Uillar 0: Lester, 
Inc. 27Apr56; lvK121936. 
How to select sliding door hardware. 
Appl. author: Steller, Millar & 
Lester, Inc. © 30Apr56; KK121933. 
New, Acme Dualine sliding door hard- 
ware; Bi-Rail series 8900. Appl. 
author: Steller, Millar k Lester, 
Inc. l5Far$6; KK122280. 

ACME CHEMICAL CO. G 

Automatic Rutoscale feeder with 
volume gause. Appl. author: 
Georce J. Halaska. NM: name of 
: roduct changed; filling instr-u.c- 
cions ijut in stej, method. 
27Dec5C; KKi22996. 

ADDRESSOGRAPH-MULTIGRAPH CORP. © 
The acknowledged leader against 
which all other duplicators are 
compared. Ap.rl. author: Charles 
Farran. >_ 15Jan57; KKl 2^024. 
Addressograph , the machine you 
never have to pay for ... (in 
Time, May 6. 1957, p. 114) Appl. 
author: Charles Farran. © 6May57; 
KKI25516. 
At your fingertips, the vital facts 
about a customer on one self- 
writing record. (In Time, Apr. 
9, 1956, p. 117) Appl. author: 
Charlos Farran. © 5Apr56; 
KKI22753. 



Suild your business with this new 
self -writing Addressograph credit 
card. (In Business v;eek, IIov. 10, 

1956, p. 113) Appl. author: 
Charles Farran. 10Kov56; 
fCia22758. 

Complete a';tomation comes to letter 

as many as 3,000 letters per hour. 
(In Time, July 30, 1956, p. 69) 
Appl. author: Charles Farran. 
©"26Jul56; KK12275i|-. 
[|.6l out of the 500 largest U.S. 
Industrial corporations . . . use 
::ulti(^ranh liultilith offset. (In 
::"Keweei-, i.ov. 26, 1956, p. 109) 
:\--il. author: Charles Farran. 
'■? 22::ov56; 1-21122759. 
l.'ultillth offset, a master plan for 
T)aperwork production. (In ileus- 
week. Cot. 1, 1956, p. 56) Appl. 
author: Charles Parran. '^ 27Sep56; 
Kia22757. 
.iultiltth offset does paperuork no 
duplicator ever did before. (In 
Business week, July 28, 1956, 
p. 110) Appl. author: Charles 
Farran. © 26 Jul 5b; Kia227b8. 
New, low cost, compact, easy to op- 
erate; Multigraph Accra-feed col- 
lator with electronic controls. 
(In Offset duplicator review, 
Sept. 1956, p. 36-37) Appl. au- 
thor: Charles Farran. © l5Sep56; 
KKI22755. 
Now if65 of 500 . . . endorse Multi- 
lith offset. (In Time, Mar. 18, 

1957, p. 65) Appl. author: 
Charles Farran. © l8Mar57; 
KK124176, 

i-vherever you have repetitive writing, 
you can write better, faster, for 
less with Addressograph methods. 
(In Ti:ne, Sept. 2lf, 1956, p. 99) 
Appl. author: Charles Farran. 
© 20Sep56; ivK12275b. 
ADELL CHEMICAL CO. © 

Lestoil, the all-purpose detergent, 
for ail household cleaning and 
laundering. Contents: one quart. 
© 20 Jim 57; KKI26374. 

ADIRONDACK BOX CO., INC. 

Athletic socks for general wear. 
I60ct56; K]a22278. 

ADLER, ALBERT t.a. ADMARK. SEE 



ADMARK. 

Jewelry of distinction, featuring 
genuine Queen of the Nile Egypt- 
ian head scarabs. © Albert 
Adler t.a. Admark; lJun57; 
KKI25898. 

ADOLPH'S, LTD. © 

Salt free diet; use the best-tasting 
salt substitute ever made. (in 
Vogue, June 1956, p. 122) Appl. 
author: Lloyd E. Rlgler. 
© lJun56; KKl 23300. 

AEROQUIP CORP. © 

High pressure hose and fitting 
specifications. (Aircraft sales 
service bulletin no. 4) 
© 19Mar57; KK125748. 
JI3 lightweight tubing Joint. 
(Engineering bulletin no.JDl-l) 
© Marman Division, Aeroquip Corp.; 
lApr57; KKl 24491. 

AGRICULTURAL SPECIALTIES. © 

Ear Tox, Splnose ear tick remedy. 
Contents: one quart. Appl. au- 
thor: Thurmond A. Williamson. 
© 5Peb57; KK123174. 
Malrln dry fly bait. Contents: 
one pound. Appl. author: 
Thurmond A. Williamson. 
© 2l4.Apr57; KKI25658. 



Malrin LV fogging concentrate; 
active ingredients 100;?. 
Contents: five gallons. Appl. 
author: Thurmond A. Williamson 
© lHar57; KKI25657. 

Rotenone with BHC grub killer. Con- 
tents: one qiiart. Appl. author: 
Thurmond A. Williamson. © 130ct56; 
iaa2212i4.. 

Sample Lintox, livestock spray and 
dip. Contents: 3 oz. net. Appl. 
author: Thurmond A. Williamson. 
© l6Apr56; KK122125. 

Vet-Kern brand Grub-Kil, Rotenone- 
BHC grub killer. Contents: one 
gallon. Appl. author: Thurmond 
A. Williamson. © 130ct56; 
KKI22123. 

AHLSTROM, HARVEY D. sole owner 

BUSINESS PROMOTION. SEE Business 
Promotion. 

AIR ACCESSORIES, INC. 

Introducing Floor Show, the trans- 
parent chair mat that lets floors 
be seen. May 1, 1957. Appl. 
author: W. I. Spitler. ©Delta 
Products, division of Air Acces- 
sories, Inc.; 24May57; KK;126010. 
AIRCRAFT COMPONENTS, INC. © 

Aircraft parts & supply catalog. 
New 1957 model ac-4 wlndometer. 
Gyro Installation kits [and 
others] © 10May57; KKI25859. 
Aircraft parts & supply catalog. 
New, Vocallne radio transceiver, 
the first low-priced personal 
2-way radio. Model JRC-400, 
model JRC-425, model LCX-EB [and 
others] ^ 15Mar57; KK124274. 
ALAADEN CANDY CO. 

Country charm. Milk and dark choc- 
olate covered caramels, creams 
and assorted chocolates. Our 
school serves you. 10 ozs. net. 
© Alaaden Candy Co., Theophilus J. 
Nacho'rfitz, sole proprietor; 
27Feb57; KK124o60. 
ALADDIN INDUSTRIES, INC. © 

Best-buy wide mouth vacuxan bottles 
& school lunch kits; the happi- 
est healthiest kids have 'em 
both. (In Parents' magazine & 
family home guide, July 1957, 
p. 80) Appl. author! William 
Hart Adler, Inc. ©25Jun57; 
11x126323. 
A lad, a lass and Aladdin for fun 

on a picnic; Aladdin vacuxan 

ware; outing kit. (in Esquire, 
July 1957, p. 16) Appl. author: 
William Hart Adler, Inc. 
© 6jun57; KKI2616O. 
ALBAKESE, JENNIE. SEE Albanese, 
Peter. 



26iiov56; 1CK122V09. 

ALBERS MILLING CO. © 

But he'll never outgrow Friskles; 
meat-loving dogs love Friskles. 
(In Look, May 15, 1956, p. 103) 
© l5May56; Kia22578. 
Knd of a frisky day; Friskles pro- 
vides up to 3 times more food 
value than any canned dog food. 
(In Better homes & gardens. May 
15, 1956, p. 280) © 191ay56; 
KK122577. 
Friskles gives your dog more energy- 
buildinr' protein than he'd get 
from beef steak. (In Life, Mar. 
7, 1955, p. 72) O 7Har55; 
KKI2199I. 



CURRENT REGISTRATIONS 



The friskiest member of the family 
thrives on Priskles ... dog food. 
(In Life, Aug. 15, 1955, P.5) 

ra i5Aug55; K:a22i6i. 

Guard against loss of vitality due 
to hidden hunger; Priskles dog 
food. (In Life, Apr. 11, 1955, 

p. 72) e iiApr55; k;:122162. 
He'll only come out for Priskles; 

meat-loving dogs love Priskles. 

(In Life, July 23, 1956, p. 95) 

© 23Jul56; KK125't92. 
Time to reward him with Priskles; 

meat-loving dogs love Priskles. 

Priskles meal, a complete dog 

food. (In Look, Apr. 1?, 1956, 

p. 42) ® 17Apr56; KKI23632. 

ALBIN, CHARLES H. 4 JULE R. VON 

STERKBERO foraing the copartnership 
SHOW-HOUSE, SEE Show-House. 

ALCORN & CO., INC. © 

C-Well beverage dispenser light; 
designed specifically for the Jet 
spray dispenser. Appi. author: 
Alfred Alcorn. © 4Peb57; 
KKI23619. 
ALLKGHANY PHaHiIACAL CORP. © 

Announcing the most powerful, yet 
safe reducinr; drug . . . Hungrex 
with P. P. A. -^ 2Jan57 (in notice: 
1S»56); K>:i22i|,31. 

ALLEMEIER, NORMAN P. © 

How to keep your ACTO African 
crawlers. 25 Jiinlor size. 
© 25Apr57; KK124852. 

ALLEN-A CO. © 

Beware of imitations, get the orig- 
inal Allen-A Insulalre, with Na- 
vy's arctic wonder- fabric under- 
wear; Dittos. (In Man's wear, 
Peb. 22, 1957, pA of cover) 
Appl. states prev. reg. lDec55, 
KK112468. NM: revision & addi- 
tional naterlal. © 22Peb57; 
KKI25389. 

ftXUEN-RICK CO. © 

Want to cut your overhead? How to 
. . . with the Grlp-Tex save-by- 
the-month-plan; rubber non-slip 
mechanics' work covers. Appl. 
author: Leon R. Grossllght. 
© lMay57; KK125700. 
ALLIED CHEMICAL & DYE CORP. 

As close to you ... Genetron super- 
dry refrigerants. Jennl Genetron, 
says: No matter where you are ... 
(In Air conditioning & refrigera- 
tion news, Peb. 27, 1956, p. 23) 
© Allied Chemical tc Dye Corp., 
General Chemical Division; 
27Feb56; KK125061. 
Jennl Oenetron, says: When buying 
refrigerants, insist on Oenetron 
super-dry refrigerants. (In 
Refrigerating engineering. Mar. 
1956, p. 67) Appl. author: 
Joseph J. Tomlinson. O Allied 
CheMlcal & Dye Corp. , General 
Chenacal Division; lMar56; 
KKl 25060. 

AJ.L3TATE INSURANCE CO. C 

Buyers' guide to better auto in- 
surance, featuring Allstate Cru- 
sader policy. NM; rearrange- 
ment; addition of } new coverageo. 
© 5Apr57; KK124837. 
The new All state Crusader policy 
glvoo you 2) added auto insurance 
protection reatureo, (in Life, 
Mar. 11, 1957, p.145) © IMarSY: 
KKl 23909. 
The nuw Ml state Crusader policy 
gives you 2.5 added auto insurance 
pi-otectlon features ... (In The 
Saturday evening post, Apr. 6, 
1957. p. 135) o Upr57; 



1957. p. 13' 
KKI24300. 



Now, more than ever, you're in good 
hands with Allstate . . . home pro- 
tection plan ... (In Life, Apr. 
15, 1957, p. 77) © lApr57; 
KKl 24596. 
Now, more than ever, you're in good 
hands with Allstate . . . home pro- 
tection plan, at its famous low 
rates. (in The Saturday evening 
post, Apr. 27, 1957, p. 161) 
© lApr57; KKl 24836. 
We've all had auto accidents and we 
all agree, you're in good hands 
with Allstate. (in Life, May 13, 
1957, p. 60-61) © lMay57; 
KKI25513. 
ALOr.ET CO. division of NATIONAL BIO- 
CHEMICAL CO. SEE National Biochemi- 
cal Co. 
ALTHEIMER & BAER, INC. © 

At Gibson's tomorrow; 45 piece ... 
unbreakable dinnerware. (In 
Alton evening telegraph, Alton, 
111.) Appl. author: Milton L. 
Altheimer. © 20Feb57; KK124293. 
Douglas nationally advertised life- 
time fiberglas contoured swivel 
chairs. (in Arizona republic. 
Phoenix, Ariz.) Appl. author: 
Milton L. Altheimer. © 17Peb57; 
KK124291. 
Greatest sewing machine value ever; 
Modemage portable electric. 
(In Citizen magazine, Columbus, 
Ohio) Appl. author. RUton L. 
Altheimer. © 2Dec56; KK124295. 
Never before so low . . . table 

tennis and utility serving table. 
(In Huntsvllle times, Huntsvllle, 
Ala.) Appl. author: Milton L. 
Altheimer. © 30Jan57; KK124292. 
Regal automatic electric percola- 
tor urn. (Royal automatic ...) 
(In Empire magazine, Denver post) 
Appl. author: Milton L. Altheimer. 
© 24Peb57; KK124289. 
Save work . . . nationally advertised 
professional polisher-scrubber- 
rug cleaner; twin-brush electric 
Shetland. (in Kingsport times, 
Klngsport, Ohio) Appl. author: 
Milton L. Altheimer. © 22Peb57; 
KK124290. 
While they last ... aluminum cook- 
ware. (In Gadsden times, Gads- 
den, Ala.) Appl. author: Milton 
L. Altheimer. © 27Jan57; 
KK124294. 

ALTMAN (B.) & CO, © 

It must be flawless, to be the 
Basic dress. (in The New York 
times, Peb, 17, 1957, p.9) 
© l7Peb57; KKI23657. 
ALTNOW, GEORGE OUSTAV, 

Pacific Wire -Grams. SEE pacific 
Wire Works Co. 

ALTON BANKING & TRUST CO. O 

Make your next Christmas savings 
pay >ou a bonus; l/odre Bank's 
Chris tmn.T Pay 'N Save Plan. (Tn 
Alto'i evening teloirraph, Nov. 2b, 
1956, p. 12) Appl. author: Law- 
rence Keller, Jr. '^ 26Nov56; 
KKI22842. 

A new concept that helps you build 
savinp:s the quick, easy way; Pay 
•N Save Plan. Ai.pl. nuthor: 
Lai/rorico Ki^llor, Jr. <^ 0Sop56; 
KK1227f'3. 

Now, the only Christmas savlnff^ plan 
that pays intopest, rivoo lil'o lii- 
nurunco protection; Wodro Rank's 
Chrlotmas Pay 'N Save Plan. (In 
Alton ovonlnR telegraph, Nov. 1?, 
19!j6, p. 12) Appl. author: Uw- 
r«.nco Kollor, Jr. O 121lov!;6; 
KKI22OJ+O. 

The only ChrlBtnao BOvlnirs plan of 
Its Kind; i/adre Bank* a Pay *N 
Snvo Plon. (In Alton ovnnlnR 



telegraph, Dec. 1, 19S6, p. 2) 
Appl. author: LavTence Keller, J-". 
O lDec56; KJC122fiI(.3. 
'ihe only Christmas savlnes plan that 
pays you a bonus; Wed/re Bank's 
Christmas Pay 'N Save Plan. (In 
Alton evenlnr» tele/^aph, J.'ov. 19, 
195b, p. 12) Appl. author: Law- 
rence Keller, Jr. '^ 19Nov5b; 
;ai2281|.l. 

A>'ERICAli BANKERS ASSU. <^ 

Bank auto loan; most attractive way 

to finance your next car. Appl. 

author: C. Edwin Heming. 

e 26Ncv56; KKI22259. 
The bank is the saver's best friend- 

Appl. author: G. Edwin Heming. 

f^ 250ot56; KX122261. 
For the best Christmas yet, join 

our Christmas club now. Appl. 

author: G. 3dwln Heming. 

e 28Sep56; K?a22260. 

AI'ERICAU BLO./ER CORP. © 

Be your own weatherman with the 
flick of a switch. 
Form no.7325-25M. Appl. author: 
James Willard Hosier. O 10Dec56; 
KK122011. 
Comfort-engineered for your factory, 
store, office; new American Blow- 
er packaged air conditioners. 
Form no.6525-25M. Apol. author: 
James Willard Hosier. O 10Dec56; 
KK122012. 
Here is your American Blower sales- 
maker program. Form no.6l4.25-3M. 
Appl. author: James Willard Healer. 
10Dec56; KKI220II4.. 
New American Blower packaged air 
conditioners, in sizes for every 
comjnercial need. -'orm no.722.^-5M. 
Appl. author: Janes u'illard '.'.caleT. 
© 10Dec56; KK122013. 

AMERICAN BREWERY, INC. © 

American, the all grain beer, makes 
you glad you're thirsty. Pishing 
boat scene. (In The Baltimore 
Sunday sun. May 5, 1957, roto- 
gravure section, p. 19) Appl. au- 
thor: Van Sant, Dugdale i Co., 
Inc. © 5M*y57j KKI26030. 
American, the all grain beer, makes 
you glad you're thirsty. Man 
hanging over pier. (In The Balti- 
more Sunday sun. May 2b, 1957, 
rotogravure section, p. 39) 
Appl. author: Van Sant, Dugdale 
& Co., Inc. O 26May57; 
KKI26087. 
American, the all grain beer, makea 
you glad vou're thirsty. Worker 
relaxing [drinking from bottle] 
(In The Baltimore Sunday sun. 
May 19. 1957, rotogravure section, 
p. 14) Appl. author: Van Sant, 
Dugdale 4 Co., Inc. C l>iKay57; 
KKl 260 88. 
Catch Diamond Jim II, win $25,000. 
American beer annual flshlne 
derby, June 1 to September 0. 
(In The Baltimore aun, Juna 13, 
1957, p,58) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 13Jun57; KK126309. 
First; Hrewers' Asaoclation of ArK>rl- 
ca; Gold Award. (In Ttue Baltimore 
nowa-poat, Deo. 6, 19S6, p. 38) 
Appl. author: Van Sant, DucJalo 
Co., Inc. O M)oc'>6; KKI.Mo;^?. 
It 'a here again ... American bear 
annual riahln« darby, Juna lat to 
Sept. 8th. Catch Dlawjnd Jim II. 
(In Baltimora newa-poat, Juna 7, 
19'vr, p.^5) Appl. author: 
Van Sant, Duj^dala A Co., tno. 
C 7JunS7; KKKX1V8. 
Makea you glad you're thlraty; 
roany light ... Nan burlad In 
aand. (In Thr naUl».ir<r sun, 
June 10. 1'>S7. roloKPa»ur» 



COMMERCIAL PRINTS AND LABELS 



AMERICAN 3REV/ERY, INC. © Cont'd, 
section, p. 10) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© l6Jun57; KKI26310. 
Makes you glad you're thirsty; the 
cool, clear answer ... [Girl In 
Indian costume, serving beer] 
(In Official Orioles score card & 
review, 1957, p. 6) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© l6Apr57; KKI26307. 

AMERICAN DAIRY ASSN. © 

Bake plenty for the holidays: Real 
old-time butter cookies; 4 simple, 
basic recipes ... (In Ladles' 
home Journal, Dec. 1956, p. 40-41) 
Appl. author: Campbell-Mi thun. 
Inc. © 29NOV56; KK125854. 
Campaign plans for March. Want to 
sell plenty of cheese? (In Super 
market merchandising, Feb. 1956, 
p. 65) Appl. author: Campbell- 
Mi thun. Inc. © lFeb56; KKI258II. 
^gaging way to bring him around; 
Leap Year salads made with cling 
peaches and cottage cheese. (in 
Life, Feb. 27, 1956, p. 5) Appl. 
author: Campbell-Mlthun, Inc. 
© 25Feb56; KKI25812. 
Every pat of real butter you serve 
adds to your reputation . . . 
P.S. Be sure to mention real 
butter on your menus. (In Restau- 
rant management, Nov. 1956, p. 155) 
Appl. author: Campbell-Mithun, 
Inc. © IN0V56; KKI25832. 
Everyone loves Ice cream 'n 
cherries; pure pleasure, two 
cheery cherry wavs. (In Look, 
Feb. 7, 1956, p. 45) Appl, au- 
thor: Campbell-Mlthun, Inc. 
© 24jan56; KKI25808. 
Featured in Life , , . Provolone 
cheese waffles. (In Restaurant 
management, Sept. I956, p.l43) 
Appl. author: Campbell-Mlthun, 
Inc. © lSep56; KKl 25825. 
Fi^e to newspapers; ads and promo- 
tion ideas for dairy food adver- 
tisers. (In The American press, 
June 1956, p. 33) Appl. author: 
Campbell-Mithun, Inc. © ljun56; 
KKI25819. 
High notes in pure pleasure, ice 
cream 'n chocolate. (In Look, 
Nov. 13, 1956, p. 96) Appl. au- 
thor: Campbell-Mlthun, Inc. 
© 3O0ct56; KKI2583I. 
How America's dairy farmers have 
added to your health and happiness 
with nonfat dry milk, (In Ladles' 
home Journal, May 1956, p. 152) 
Appl. author: Campbell-Mithun, 
Inc, © 26Apr56; KKI258I6. 
How leading restaurants increase 
beverage sales. Milk with your 
■eal, and coffee later, sir? (In 
Restaurant Banageaent, Jan, 1956, 
p.4l) Appl. author: Ca^>bell- 
Mlthun, Inc. © 2Jan56; KK126364. 
How to make a brown butter scaee- 
francaise, for the vegetables 
you like best. (In Ladles' home 
Journal, June 1956, p. 22) Appl. 
author: Caiq?bell-Mlthun, Inc. 
© 31May56; KKI25818. 
How to aake ten tantalizing butter 
waffles .., (In Ladles' ho»e 
Journal, Sept, I956, p. 43) 
Appl, author: Campbell-Mithun, 
Inc. © 30Au«56; fCK125824. 
It's cheese festival time. Here are 
42 easy ways to serve cheese, 
(In Life, Oct. 1, 1956, p. 100-101) 
Appl, author: Campbell-Mlthun, 
Inc. © 27Sep56; KCI25826. 
It's good buBlneas to feature dairy 
foods now, durime Katleaal Restau- 
rant Month . , . (in Reataurant 
management, Oct. 1936, p. 149) 
Appl. author: Campbell-Hlthim, 
Inc. C 10ct56; nci25«2e. 



Join the fun, it's ice cream festi- 
val time, (In Life, July 2, 
1956, p. 36-37) Appl. author: 
Campbell-Mithun, Inc. 
© 28jun56; KKI25820. 

June's best buys are dairy foods, 
(in Chicago tribune magazine, 
June 3, 1956, p. 32) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 3Jun56; KKI26365. 

Just like milk, real butter belongs 
on your family table. [Com] 
(in Ladles' home Journal, Aug. 
1956, p,103) Appl. author: 
Campbell-Mithun, Inc. © 26jul56; 
KKI25822. 

Just like milk, real butter belongs 
on your family table. [Pancakes] 
(in Ladles' home Journal, Oct. 
1956, p. 211) Appl. author: 
Campbell-Mithun, Inc. © 27Sep56; 
KKI25827. 

Just like milk, real butter belongs 
on your family table. [Turicey] 
(in Ladies' home Journal, Nov. 
1956, p. 34-35) Appl. author: 
Campbell-Mlthun, Inc. © 250ct56; 
KKI25829. 

Make this new short pie »fith real 
butter and Bisqulck. (In Ladles' 
home Journal, Feb, 1956, p,125) 
Appl. author.- Campbell-Mlthun, 
Inc. © 26jan56; KK125809. 

Modem magic in meal-making; evap- 
orated milk blends a grand new 
smoothness into every dish . . . 
(In Better homes & gardens. Sept, 
1956, p. 124-127) Appl. author: 
Campbell-Mlthun, Inc. © 23Aug56; 
KKI25823, 

New, how to make real butter short 
pie. (In Ladles' home Journal, 
Apr. 1956, p. 187) Appl. author: 
Campbell-Mlthun, Inc. © 29Mar56; 
KKI25814, 

Now, Juicy strawberries and real 
irtilpped cream ... (in Life, 
Apr. 23, 1956, p. 159) Appl. au- 
thor: Campbell-Mithun, Inc. 
© 19Apr56; KKI25815. 

Our holiday toast to you . . , make 
it milk. (In The American press, 
Dec, 1956, p. 27) Appl. author: 
Campbell-Mlthun, Inc. © lDec56; 
KKI25835. 

Real cool, that's the profitable way 
to serve milk, (in Restaurant 
management, Feb, 1956, p,ll8) 
Appl, author: Campbell-Mlthun, 
Inc. © lPeb56; KKI258IO. 

■Phis all-time favorite Is best with 
plenty of cheese. (In Ladles' 
home Journal, Mar. 1956, p. 159) 
Appl. author: Campbell-Mithun, 
Inc. © 23Peb56; KKI25813. 

This is how refreshed you feel, 
when you refresh with milk. (in 
Life, Oct. 29, 1956, p. 13) 
Appl. author: Campbell-Mlthun, 
Inc. © 250ct56; KKI2583O, 

To feel more refreshed . . . cool off 
with milk, (In Life, July 30, 
1956, p, 92-93) Appl, author: 
Campbell-Mlthun, Inc, 
© 26JUI56; KKI25821, 

You can feel like this, when you 
refresh with milk. (in Life, 
Nov. 26, 1956, p. 181) Appl, au- 
thor: Campbell-Mlthun, Inc, 
© 22NOV56; KKI25833. 

You feel more refreshed . . . refresh 
with milk. (In Life, May 21, 
1956, p. 34-35) Appl. author: 
Campbell-Mithun, Inc, O 17May56; 
KKI25817. 
AMERICAN PELT CO. © 

For dependable car perfonaanoe . . . 
the dependability of America^ 
quality felts. (in S. A. K. 
Journal, May 1957, p.246) 
O 5May57; KKl 25322. 
AMERICAN LEGION. © 

Economy uniform outfit. Order 



blank. Appl. author: C. A. 
Morris, o- YFeb57; KKI23013. 

Ply liberty 's flag on pai;rlotic 
holidays; all purpose home flarrs, 
unmounted U.S. t'lafrs, suburban 
lawn sets. And. author: C. A. 
horris. -^ llJan57; KK122714-6. 

It's your flag, proudly fly it. 
All purpose home flag set; subur- 
ban lawn set. Appl, author: 
C, A. Morris, © l8Apr57; 
KK124840, 

Make Memorial Day a special day for 
your post; complete outfit at low 
cost. Appl, author: C. A, Mor- 
ris, © 9Apr57; KKI25066, 

Make Memorial Day a special day for 
your unit. Bronze grave maricers, 
blue star and gold star member- 
ship pins [and others] Appl, 
author: C, A. Morris. © 12Apr57; 
KKl 24 590, 

The new official baseball uniforms 
for American Legion sponsored 
Junior baseball teams. Appl. 
author: C. A. Morris, © 3Apr57; 
KK124978, 

AMERICAN MACHINE & METALS, INC, 

How 4 Cincinnati hotels saved over 
$4,700 in 5 months in their laun- 
ch r^' oreratlon. Sheraton-Gibson, 
Slnton [and others] Appl. au- 
thor: Jim Condon. O American 
Machine i Metals, Inc, Troy 
Laundry Machinery Division; 
15Mar57; KK124400. 
Now, bonded fan ratings; performance 
rating bond, (in Heating, piping 
& air conditioning. May 1957, 
p,3) Appl, author: Jim Condon. 
© American Machine & Metals, Inc., 
DeBothezat Division; 3May57; 
KKl 25970. 

AMERICAN MERRI-LEI CORP. 

5 party baskets; Merrimaker exclu- 
sive features, Appl, author: 
Victor T. Hoeflich. © Merrl-Lel 
accepted alternative designation 
of American Merrl-Lel Corp.; 
15Dec56; KKI21876. 

AMERICAN HONUl-ENT CORP. © 

For your <Tuidance in selecting a 
monument. Rev, ed. Appl. au- 
thor: -";ichael John Canzonlero. 
ADpl. states nrev. ren. Dec. 193;. 
ff 20i;ov56; KXI21923. 

AMERICAN MUTUAL LIABILITY INSURANCE 

CO. © 

Every American Mutual auto policy- 
holder receives thii Mr. Friendly 
extra; Watch. (In Newsweek, 
Aug, 27, 1956, p,10) Appl. au- 
thor: Compton Advertising, Inc. 
© 22Aug56; KKI2556I. 

Flexible group accident Sc health In- 

Mr. Friendly. (In Newsweek, July 
2, 1956, p. 8) Appl. author: 
Compton Advertising, Inc. 
© 2Jul56; KKI22680. 
How Sprague conducts • safety pi^- 
gran and gets electrlfylag re- 
sults, by Mr. Friendly. (In 
Business week. Mar. 10, 19^6, p. 53) 
Appl. author: Cceqptoo Advertising, 
Inc. ©9»*«r56; KK122M*2. 

MeBICMI-OLSAIf TILE CO. O 

Now, larga alaes in glaaed aeramic 
tile. (F©l*er 900) ^»pl. au- 
thor: Amdt, PreatOB, Ghapln, 
Lai* * Keen, Inc, O TBeo36; 
nC12?635. . . K ,- 

This bathroom looks special, but 
it '8 all Just standard ftmerican- 
Olean tile. (Color plate 61; pad 
no. 7) Appl. author: Am4t, Pres- 
ton, Chapln, Lamb & Keen, Inc. 
© 28J»n57; KK122992. 
A tiled kitchen saves the housewife 
hours of scrubbing and wajcing 



CURRENT REGISTRATIONS 



each month. (Color ,.late 66; pad 
no. j) Appl. author: Amdt, Pres- 
ton, Char,in, Lamb i: Keen, Inc. 
(^ 31Jan57; KK122993. 

What a shoii place this powder room 
is, yet the cost is moderate. 
(Color plate 52; pad no. 10) 
Appl. author: Amdt, Preston, 
Chapin, Lamb & Keen, Inc. 
G 31Jan57; KK122995. 

Wide selection of beautiful colors 
make glamorous rooms easy to plan. 
(Color plate ^7; pad no. 9) 
Appl. author: Amdt, Preston, 
Chapin, Lamb & Keen, Inc. 
:. JlJanST :i:i2299't. 

AMERICAN PENCIL CO. ® 

Look, I got the finest ball pen of 
all; It's by Venus ... (in The 
Saturday evening post. May 19, 
1956, p. 92) Appl. author: Doyle 
Dane Bembach, Inc. © American 
Pencil Co., Pen Division; 17May56; 
KKI25179. 
We crossed the pen and the pencil 
to get a nev; v/rlting tool for the 
office; Velvet ball Pen-cll. (In 
The Saturday evening post, Apr. 
28, 1956, p. 114-6) Ar-pl. author: 
Doyle Dane Rernbach, Inc. 
'^ 2l;Apr5;6; K!a22622. 

AMERICAN PPAiT CO. © 

Fabulous fashion, fabulous features, 
yours only with a fabulous Pfaff; 
automatic dlal-a-stitch; slide- 
on arm. (In Look, Apr. 30, 1957) 
(Copy no. 577) Appl. author: 
Dancer-Pltzgerald-Sample, Inc. 
© l6Apr57; KK125458. 

AMERIC/IN POTATO CO. © 

Instant Magic Hashed Potato. H. J. 
Heinz Co. Magic Mashed Potatoes, 
potato croquettes [and others] 
Contents equal to 40 pounds raw 
potatoes. © 26Mar57; KK124205. 

AMERICAN REF'RIGERATION EXPORT CORP. O 
Cool-Flo household refrigerators and 
freezers. P) 10Dec56 (In notice: 
1957); KK122119. 
Cool-Plo, the lowest priced quality 
air conditioner in t he world. 
O 10Dec56 (In notice: 1957); 
KKa22120. 
Designed to show more, sell more; 
Cool-Plo, commercial refrigera- 
tion. © 26Peb57; KK124026. 

AMiiraCAN SKATIt.'G CO. O 

Kurnluuro for your church. Appl. 
author: William E. Backus. 
^ 26Uoc56; KKI22799. 

AMEiilCAlJ :;ILIC0HK CO. -^ 

Amazlnp; now Itivlrilblo chrome protec- 
tion troatmont; concentrated SiH- 
chromo. 8 I'l. o«. O lllov'j6: 
KK12?JV';. 
Once, with Dow Corning silicone; 
amazing new wonder car polish. 
© lKeb57; KKI25759. 

AMERICAN SISALKRAPT CORP. G 

Comfort through efficient insulation 
and protection against condensa- 
tion ... Siaalatlon, the tough 
aluminum foil. O 6Hay57; 
ICKI25599. 
How to protect crops and equipment 
on the farm; the toughest water- 
proof jjapers and nlaetics. 
o 1 Apr 57; KKlS^iig't. 
How to nave time and labor with low 
coot Molatop Irrigation chock 
dams. O 2'tApr57; KK125713. 
New Sinal-Olazo, made of Polyflex 
250; the lasting gloss ropluoe- 
ment product. Appl. author: 
Sutherland-Abbott Advortlilng 
Agenoy. (0 26Deo56; KKlZZObU. 



New Sisal-Glaze, the clear long 
lasting plastic. © 21Jan57; 
KK123OO8. 

AMERICAN TOBACCO CO. © 

America is writing fan mail to a 
cigarette. Mildness without the 
loss of fine tobacco flavor. 
Hit Parade. [Endorsed b^ Sandra 
L. Goodheim [and others] (in The 
New York times, Apr. 29, 1957, 
p. 9) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 28Apr57; KK125890. 
America is writing fan mall to a 
cigarette. They changed my smok- 
ing habit ... Hit Parade. [En- 
dorsed by] Morgan Masner [emd 
others] (In The New Toric times, 
Apr. 22, 1957, p. 13) Appl, au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 21Apr57; 
KKI25889. 
America is writing fan mail to a 
cigarette. To put it mildly, 
they're the most. Hit Parade. 
[Endorsed by] Donald Erickson 
[and others] (In New York dally 
mirror, Apr. 15, 1957. p.l?) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© l4Apr57; KKI26114. 
Be happy — it's the best-tasting 
cigarette you ever smoked. Vaca- 
tion-bound? Take Luckles along. 
Lucky Strike. (in The Progressive 
farmer, Apr, 1957, p.7) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 15Mar57; 
KKI261I2. 
Be happy, go Lucky . . . best-tasting 
cigarette you ever smoked. Vaca- 
tion-bound? Take Luckles along. 
Lucky Strike. (in Parade, Apr. 
28, 1957, p. 38) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 28Apr57; KKI2589I. 
But, madam, where 's your Christmas 
spirit? Herbert Tareyton, Pall 
Mall [and others] (in Coopera- 
tive merchandiser, Nov, 1956, 
p,10) Appl, author: Batten, 
Barton, Durstine k Osborn, Inc. 
© 250ct56; KKI24321. 
Don't miss the fun of smoking; 
mildness la a pleasure with Pall 
Mall. [Two couples on picnic; 
station wagon] (in Better homes 
4 gardens, Oct, I956, p. 265) 
Appl. author: Sullivan, Stauffer, 
Colwell & Baylea, Inc. © l8Sep56; 
KKI26125. 
Don't miss the fun of smoking; 
mildness Is a pleasure with Pall 
Mall, [water skiing scene] (In 
The Saturday evening post, Aug. 
11, 1956, p. 11) Appl. author: 
Sullivan, Stauffer, Colwell & 
Bayles, Inc. u 7Aug56; KK125573. 
Pull kinn size, white-tip filter 
clr;aretto. Hit Pnrnde; your taste 
can't toll the filter's there. 
(In Lo;i Anrele.i Llino.n, Oct. 15, 
1956, pL.l, p. 19) Appl. nuthor: 
Button, Barton, IJurjiLlne & Osbom, 
Inc. (--> l'.0cL'j6; KK12;'032. 
Going, going, going, gone. Lucky 
Strike, Pall Mall [and others] 
(In Progressive grocer. May 1957. 
p. 22) Appl, author: Batten, 
Barton, Durstine & Oabom, Ino, 
O lMay57; KK125893. 
Qolly, Mrs. Armbruater; all I said 
was, what's new? Herbert Tarey- 
ton, Pall Mali [and others] (In 
Pood trade news, Jan. 16, 1957, 
p,8) Api'l. author: Batten, Bar- 
ton, Durotlne & Osbom, Ino. 
o l6Jan57; KRIS'* 317. 
Have you tried a Lucky lately? 

Look around you, buddy. (In Army 
ttmos, Nov. 20, 1956, p. 23) 



Appl. author: Batten, Barton, 
iurstine a Osborn, Inc. '^ 20Uov56: 
KKI22036. 

Have you tried a Lucky lately? 
'.Vhen so many miys swear by one 
cln;arette, ... (In Array times, 
Nov. 6, 1956, p. 9) Appl. author: 
Batten, barton, lAirstine & Osbom, 
Inc. O 6}.'ov56; KK122037. 

Hit Parade, full king size white- 
tip filter cigarette; tobacco so 
fine, so rich, so rare ... (in 



thor: Batten, Barton, Durstine & 
Osbom, Inc. © l2Mar57; 
KKI25221. 

Hit Parade; tobacco so fine, so 
rich, so rare ... (in New Yoric 
daily mirror, Jan. 14, 1957, p.7) 
Appl. author: Batten, Barton, 
Durstine k Osbom, Inc. 
© I4jan57; KKI24313. 
Honest, Mrs, Van der Loot, I prom- 
ise to , . . Herbert Tareyton, Pall 
Mall [and others] (In Coopera- 
tive merchandiser, Feb. 1956) 
Appl. author: Batten, Barton, 
Durstine k Osborn, Inc. 
© 25Jan56; KK124322. 
I pick a cigarette for taste, and 
Luckles taste better, [Endorsed 
by] Nada J. Williams. Lucky 
Strike. (In Ebony, May 1957, 
p. 23) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 10Apr57; KKI25887. 
I'm sold on Luckles ... [endorsed 
by] Walter Branford. Luckv 
Strike. (Negro newspapers) 
(In Baltimore Afro- American, May 
15. 1956, p. 5) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 15May56; KK124324. 
Jump for Joy, Los Angeles; Hit Pa- 
rade filter cigarettes are here. 
(In Los Angeles herald express, 
Oct. 29, 1956, p.B-l) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © 290ct56; KK123048, 
Levi Jackson is sold on Luckles . . . 
Lucky Strike cigarettes. (In 
Ebony, Mar. 1957, p,99) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 10Peb57; 
KK124320, 
Levi Jackson is sold on Luckles 
because Luckles taste better. 
Lucky Strike cigarettes. (In 
Baltimore Afro-American, Jan. 26, 
1957) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc, 
© 22Jan57; iaci25223. 
Llcht up a Lucky, It's li'-lit-up 
Line. iou'll warm up fast to a 
Lucky. (In Fam & ranch, south- 
ern africulturlat, Jan. 1S57, p. '5) 
Appl. nuthor: Batten, "nrton, 
Durstine .'c Cr'-r>rn, T:ic. ^ lO'.Vc'-fr; 
KKl??av2. 
A Lucky IB all cigarette. This Is 
the one, a genuine cigarette. 
Lucky Strike. (In Parade, Mar. 
3, 1957. p. 21) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. O 3«ar57: KKir^llJ. 
A Lucky Is ail clgart'ttf ... this 
Is the one. a genuine cigarette. 
Lucky Strike, (In The Saturda>' 
evening post, Feb, 2, 19^7) 
Appl. author: Batten, Barton. 
Durst Uk- .V Osbom. Inc. 
O 29J.in'>7; KKIT^ M*-. 
Mildness makes the dlfrersnor; an>- 
Taroyton oisoker will happily tell 
you. [Brunette looking over 
nhouldtr, holdloK cigarette] 
(In l.lfP, Feb. »t. l<Jf>7. p.s;') 
Appl, auUior: L, C. bu»blt\ner Ad- 
vertising Asenoy, Inc, 
o 31Jan57; nci2.«33. 
Mlianod» nnkos the alfferonoej any 
TBPeyton rmokor will )>Avpl^y l«n 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



AMERICAN TOBACCO CO. © Cont'd. 

you, (In Jaily mirror, Kew York, 
Dec. k, 1956, p. 13) Appl. au- 
thor: Lawrence C. Gunbinner Ad- 
vertising Arency, Inc. © liDec56; 
KK122373. 
Mildness makes the difference; day 
after day, Tareyton mildness makes 
a wonderful difference In your 
smoking. (In Life, Feb. l8, 1957, 
p. 71) Appl. author: L. C. Gum- 
blnner Advertising Agency, Inc. 
©ll4.Feb57; KKI25245. 
Mildness makes the difference; day 
after day, Tareyton mildness 
makes a wonderful difference in 
your smoking. (In Kew York daily 
mirror, i.'ov. 27, 1956, p. 8) 
Appl. author: Lav;rence C, Gumbin- 
ner Advertising Ap;ency, Inc. 
© 27Nov56; KKI21938. 
Mildness makes the difference; ev- 
ery Tareyton, every day, proves 
it again. [Gray-haired man look- 
ing over shoulder, holding ciga- 
rette] (In The Saturday evening 
post, Feb. 9, 1957, p.'+7) Appl. 
author: Lawrence C. Gumblnner Ad- 
vertising Agency, Inc. © 5Fet)57; 
KKI25335. 
Mildness makes the difference; every 
Tareyton, every day, proves it 
again. (In Kew York daily mirror, 
Dec. 11, 1956, p. 8) Appl. author: 
Lawrence C. ^rurablnner Advertising 
A.ciency, Inc. ^ llDec56; KK121937. 
Mildness makes the difference; ev- 
ery Tareyton you light proves It 
again. [Girl with scroll ear- 
rings looking over shoulder, 
holding cigarette] (In Look, 
Feb. 19, 1957, p. 101) Appl. au- 
thor: Lawrence C. Gumblnner Ad- 
vertising Agency, Inc. © 5Peb57j 
KK12335^. 
Mildness makes the difference; fil- 
ter tip Tareyton. [Man in daJHc 
suit holding cigarette and glass- 
es] (In Look, Jan. 22, 1957. 
p. 81) Appl. author: Lawrence C. 
Gumblnner Advertising Agency, 
Inc. © 8Jan57; KK122281. 
Mildness makes the difference; it 
malces sense to smoke a mild cig- 
arette. Filter tip Tareyton. 
(In The Saturday evening post, 
Apr. 6, 1957, p. 87) Appl. au- 
thor: Lawrence C. Gumblnner Ad- 
vertising Agency, Inc. © 2Apr57; 
KKI24587. 
Mildness makes the difference; 
mildnesB is important in a cig- 
arette, Flltei tip Tareyton. 
(In Life, Apr. 15, 1957, p.182) 
Appl. author; Lawrence C. Gum- 
blnner Advertising Agency, Inc. 
© ilApr57; KK1245S6. 
New, fine, rich, rare tobaccos; 

your taste can't tell the filter's 
there. Hit Parade. (in New York 
dally mirror, Jan. 7, 1957, P.15) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. © 7Jan57; 
KKI24512. 
New, full king size, white-tip fil- 
ter cigarette; Hit Parade. (In 
American Legion magazine, Feb. 
1957, p. 32-53) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © lPeb57; KK124328. 
New Hit Parade filter cigarette off 
to wonderful start, (in Vend, 
Feb. 1957, p. 50) Appl, author: 
Batten, Barton, Durstine & Osbom, 
Inc. © lFeb57; KK123447, 
New, tobacco so fine, 30 rich, so 
pure; liit Parade. (In Los Angeles 
herald k exprsss, Oct. 22, 1956, 
p.A-13) Appl. author: Batten, 
Barton, iAirstine 2c Osborn, Inc. 
© 220ct56; KKI22035. 



1957, make tnis your Lucky year, 
1957. (In Collier's, Jan. k, 
1957, p. 2 of cover) Appl. au- 
thor: Batten, Barton, iXirstine i: 
Osborn, Inc. 20i;eo56; 1CK122391. 
Pack after pack, day after day, 
mildness makes the difference. 
Filter tip Tareyton, Appl. au- 
thor: Lawrence C. Gumblnner Ad- 
vertising Agency, Inc. © 15Jun57; 
KK126l7't, 
Please, Mrs, Ponderton, I'll go 
quietly. Hit Parade, Herbert 
Tareyton [and others] (in Pro- 
gressive grocer. Mar. 1957, 
p. 223) Appl, author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 4Mar57; KKI26III. 
Question: Vrnat ' s funny, honey? An- 
swer: Sticklers. Hero's 1 stick- 
ler; what is a smoker's first 
smoke rlnr^? Lucky Strike. (In 
Ball St?.T;e news, iJeo. 2, 1956) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, Inc. O 2Jcc56; 
KKI22889. 
Reward yourself with the pleasure 
of smooth smoking; Pall Mall. 
[Couple holding deed; man putting 
up sold sign] (in The Saturday 
evening post. May 19, 1956, p. 89) 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 15May56; 
KK124884, 
Right now, enjoy the best-tasting 
cigarette you ever smoked; make 
no mistake, Luckles give you .,, 
Lucky Strike. (in Parade, Mar. 
31, 1957, p. 10) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 31Mar57; KKI25885. 
Right now ... make no mistake, 
Luckles give you what you want 
most in a cigarette. Lucky 
Strike. (In Farm & ranch. Mar. 
1957, p. 5) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 10Peb57; KKl2it3l8. 
Say hello to full klnp size Hit 
Parade. (In San Francisco call 
bulletin, Kov. 5, 1956, p. 18) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 5Nov56; 
KKI22033. 
Sticklers; here's a stickler; what 
is a jail at lif!;ht-up time? Luclcy 
Strike. (In Ball S ".ate news. Sent. 
14, 195b) Appl. _uthor: Batten, 
Barton, Durstine cc Osborn, Inc. 
© ll|.Sep56; ]Gvl22886. 
Sticklers; if you were stuck ... 
You're stranded high on a peak In 
the Andes, Lucky Strike. (In 
University dally Kansan, Feb. 12, 
1957, pA) Appl, author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 12Feb57; KKI26110. 
Sticklers; what is a Tiy who ^ives 
loads of Luckles for Christmas? 
(In Ball State news, Dec. ll;, 
1956) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© lUDec56; iaa22890; 
Sticklers; what Is a Lucky at dusk? 
Astronomers, long sunsets make 
you Impatient? Lucky Strike. 
(In Ball State news. Mar, 1, 1957, 
p. 7) Appl. author: Batten, Bar- 
ton, Durstine & Osbom, Inc. 
© lHar57; KKI26117. 
Sticklers; what is a Lucky at lunch 
time? What a menu; a dank frank 
... Lucky Strike. (In Ball State 
news, Apr. 5, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 5Apr57; KKI25886, 
Sticklers; what is a man who won't 
use anything but a match , , . 
Lucky Strike. (In Ball State 
news, Jan. 11, 1957, p. 6) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © llJan57; 
KK12'V327. 



Sticklers; what is a squad of sol- 
diers who don't get a Lucky break? 
Lucky Strike. (In Ball State 
news. Mar. 22, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc, © 22Mar57; 
KK125884. 
Sticklers; vrtiat is cigarette smoke 
on a cold day? Lucky Strike. 
(In Ball State news. Mar. 29, 
1957) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 29Mar57; KKI25883, 
Sticklers; what is Luckles' fine 
tobacco? Message to botany ma- 
jors: Today's lesson xs easy. 
Lucky strike. (in Yale dally 
news, Feb, 21, 1957, p.3) Appl. 
author: Batten, Barton, Durstine & 
Osbom, Inc. © 21Feb57; KK125444. 
Sticklers; when the Luckles are 
gone, what's left? Lucky Strike. 
(In Ball State news, Jan. I8, 
1957) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© l8Jan57; KK124326. 
Sticklers; who's always there when 
you take out your Luckles? 
Lucky Strike. (In Ball State 
news, Jan. 25, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 25Jan57; 
KKI24325. 
Stop everything, start laurhing; 
Sticklers. Here's a stickler; 
if jou have a Lucky what else do 
you need? (In Ball State news, 
Hov. 9, 1956) Appi. author: 
Batten, Barton, Durstine & Osborn, 
Inc, © 9Hov56; KK122887. 
Stuck for money? Do a stickler. 
Do you like to shirk work? Lucky 
Strike, (In The Stanford dally, 
Jan. 28, 1957, pA) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 28jan57; 
KKI26II6, 
Taste is all Important, and Luckles 
taste better. [Endorsed by] Dr. 
James Bayton. Lucky Strike, 
(In Baltimore Afro- American, Apr, 
16, 1957) Appl, author: Batten, 
Barton, Durstine & Osbom, Inc. 
© l6Apr57; KKI25888, 
Taste makes all the difference, and 
Luckles taste better [says] George 
Norford. Lucky Strike cigarettes. 
(In Baltimore Afro-American, 
Feb, 23, 1957) Appl. author: 
Batten, Barton, Durstine 8e Oabom, 
Inc. © 19Feb57; KK125222. 
This Christmas buy cartons of Luck- 
les; so nice to give, to get, to 
serve, to enjoy. (In Progressive 
farmer, Dec. I956) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. (2) I5N0V56; KKI22898. 
This Christmas rive cartons of 
Luckles. [Couple in overcoats 
carr:,inG presents & tree] (In 
Look, Dec. 25, 1956) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc. © llDec56; 
KK12289i4.. 
This Christmas f^ive cartons of 

Luckles. [Couple seated at table 
wrapping cartons of cigaret-ces] 
(In Look, Dec. 25, 1956) Appl. 
author: Batten, Barton, Durstine 
'■: Osbom, Inc. © llDec56; 
10^122893 . 
ihis Christmas rrive cartons of 
Luckles. [Girl in sweater, with 
holly pin, lighting man's ciga- 
rette] (In Look, Dec. 25, 1956) 
Appl. author: Batten, Barton, 
Durstine cc Osborn, Inc, 
© llDec56; KKI22895. 
This Chris tmas give cartons of 
Luckles. (Light up a Lucky) 
(Smiling girl holding carton of 
cigarettes over man's shoulder] 



CURRENT REGISTRATIONS 



Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. ^ lDec56; 
KK122908. 
This Is headline news for smokers. 
Hit Parade, full king size cig- 
arette; new white-tip filter, 
(in New York dally mirror, Jan. 
28, 1957, p. 15) Appl. author: 
Batten, Barton, Durstine St Os- 
born, Inc. © 28Jan57; KK12H51'*. 
This is headline news for smokers. 
Hit Parade; full king size cig- 
arette; new white-tip filter. 
(In This week (New York herald 
tribune), Feb. 10, 1957, P.39) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 9Feb57; KK123581. 
Time out for a Lucky; you'll say 
It's the best-tasting cigarette 
... Unbeatable; nothing can 
touch a Lucky for taste , . . Lucky 
Strike. (In Farm & ranch. May 
1957» p. 7) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© lMay57; KK125892. 
Tobacco so fine, so rich, so rare, 
your taste can't tell the filter's 
there; Hit Parade cigarettes. 
(In American weekly (Baltimore 
American), Mar. 17, 1957, P.5) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© l6Har57; KK12522t. 
Tried a Lucky lately? It's the 
best-tasting cigarette . . . Make 
it a Lucky break, mister. Lucky 
Strike. (In The Parmer, Mar. 2, 
1957, p.'*'*) Appl. author: Bat- 
ten, Barton, Durstine & Osbom, 
Inc. © 2Mar57; KKI26II5. 
Try a Lucky ... maji what a smoke. 
A Lucky is all cigarette . . . 
Lucky Strike. (In The Parmer, 
Jan. 5, 1957, P.l^) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 5Jan57; KK124319. 
Try 'em all for taste; you'il say a 
Lucky is the best-tasting clp:a- 
rette you over smoked. You'll 
warn up fast to a Luc'cy. (In 
Parade, Jan. G, 1957, p.22) 
Appl. author: Batmen, Barton, 
Durstine a. Osborn, Inc. "^ 6Jan57; 
KJ-.I22896. 
Why settle for less than a Lucky? 
You'll Bay it's the best-tasting 
cigarette ... go first-class, go 
Lucky. (In V. P. W. magazine. 
Mar. 1957) Appl. author: Batten, 
Barton, Durstine 4 Osbom, Inc. 
© 25Peb57; KKI25443. 
Wow, the fan mall's pouring in for 
Hit Parade cigarettes. (In The 
Saturday evening post, Feb. 23, 
1957. p. 11) Appl. author: Bat- 
ten, Barton, Durstine & Osbom, 
Inc. V 19Peb57; KK124311. 
You'll say it's the best-tasting 
cigarette you ever smoked. Go 
first-class, go Lucky. Lucky 
Strike. (In Parade, Feb. 3, 
1957, p. 24) Appl. author: Bat- 
ten, Barton, Durstine & Osbom, 
Inc. © 3Peb57; KK12it3l6. 
' UP tanoo can't. Loll Lho filter's 
Uioro; now blotirl of flno rich, 
rare tobaccos; lilt Pnrado. (In 
Hono ovoninf^ rnzotto, ;iov. 26, 
19'j6, p. 6) Appl. author: Batten, 
Barton, Duratlno & Onborn, Inc. 
o 26Hov'j6; KKi;',?0-))(, 



Co. 
AMI', INC. O 

AMP automatic Btrlpplng-orlmping 
terminator. O 7Mar57; 
KK12't338. 
A-MP heavy head hand tools. 

13-1253. © 2«Keb57; ICK12t337. 



A-HP Torma-Shield tool. IS-I66O. 

'O 10Doc56; KKI22078. 
Closed end connector; solid or 
stranded wire combination chart. 
IS 1002A. © 15Peb57; KK123642. 
Double action hand tools. IS-1559. 

© 20Dec56; KK122077. 
Heavy head hand cools. IS 1252. 
© 29Jan57; KK123383. 
AMPRUF PAINT CO. OP NEW JERSEY, INC. © 
For boys and girls, 9-l6; the Jun- 
ior Painter, by Ampruf. 
© 20Mar57; KK124926. 
ANAHIST CO., INC. © 

Anahlst research laboratories an- 
nounces latest medical develop- 
ment in chest rubs; Super Anahlst 
deep-penetrating Rub. (In Daily 
sentinel, Rome, N. Y., Mar. 6, 
1957, p. 7) Appl. author: Ted 
Bates & Co., Inc. © 6Mar57; 
KKI23917. 
Anahlst research laboratories an- 
noiinces latest medical develop- 
ment in chest rubs; Super Anahlst 
Pine Chest Balm. (In Times 
herald, Middletown, N. Y., Mar. 
'^, 1957, p.?) Appl. author: 
Ted Bates & Co., Inc. © 'tMar57; 
KKI23915. 
Deep-seated cold? Anahlst research 
laboratories present a remaricable 
discovery ... Super Anahlst deep 
penetrating Rub. (in Times her- 
ald. Olean, N. Y., Mar. 4, 1957, 
pAj Appl. author: Ted Bates & 
Co., Inc. © 4Mar57; KK123916. 
Mother, when colds strike, don't 
reach for a chest rub that hasn't 
cheinged in 50 years. Super Ana- 
hlst deep-penetrating Rub. (In 
Post star times. Glens Falls, 
N. Y., Mar. 6, 1957, p. 15) 
Appl. author: Ted Bates c- Co., 
Inc. © 6Mar57; KK124l85. 
New discovery for deep-seated chest 
colds and coughs . . . makes your 
own chest a vaporizer; Super Ana- 
hlst deep-penetrating Rub. (in 
Freeman, Kingston, N. Y., Mar. 4, 
1957, p. 5) Appl. author: Ted 
Bates & Co., Inc. © tMar57; 
KK124819. 
Sore throat pain? Super Anahlst 
antibiotic tliroat lozenges. (In 
Sunday news. How York, Dec. 9, 
1956, p. 3k) Appl. author: Ted 
Bates & Co., Inc. © 9Uec56; 
KK122696. 
Sore throat pain? Super Anahlst 
antibiotic throat lozenges. (in 
Tulsa world, Jan. 20, 1957, maga- 
zine section, p. 2 of cover) 
Appl. author: Ted Bates & Co., 
Inc. © 20Jan57; KK123058. 
SLuffcd-up rior.o aiu! sinus from head 
cold? ::upor Anahl;!t anti'oiotlc 
nasal spray. (In i'ulsa Sunday 
world magazine, Jan. 13, 1957, 
p. 31) Appl. futhor: Ved Bates & 
Co., Trie. O 13Jan57; KK122r)lf). 
3tuffed-up nose and sinus of suniaer 
cold or allergy? Super Anahlst 
antibiotic nasal spray. (in 
New York Sunday news, June 16, 
1957, roto Magazine aectlon, 
p. 46) Appl. author: Ted Bates 
& Co., Inc. O l6Jun57; KK126173. 
Stuffod-up nose and slnuo of summer 
cold or allergy? Super Anahlot 
antibiotic naaal spray. (In Thla 
week (New York herald tribune). 
May 19. 1957, p. 37) Appl. au- 
thor: Ted Bates 4 Co., Inc. 
© 19May57; KK125593. 
Stuffed-up nouo from summer cold or 
allerKlcB? Super Anahlst anti- 
biotic nasal spray. (In New York 
Sunday news. May 19, I'lS?, roto 
magazine section, p. 27) Appl. 
author: Ted Bates 4 Co.. Inc. 
O iyMay'j.7; KK125594. 



AlICIEIIT AGE DISTILLING CO. © 

Advertising satxiratea Kentucky with 
the famous challenge: if you can 
find a better bourbon, buy it. 
(In The Kentucky beverage Journal, 
Dec. 1956, p. 11-13) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© lDec56; KK1220e9. 
America's fastest growing whiskey; 
straight Kentucky bourbon. (In 
Arkansas democrat, Apr. 10, 1957, 
p.22) Appl. author: Doyle Dane 
Bernbach, Inc. © 10Apr57; 
KKI25462. 
Birds stealing your bait? Sports 
idea contest. (In Sports afield, 
Dec. 1956, p. 11) Appl. author: 
Joyle Dane Bernbach, Inc. 

© 25i;ov56; •■.:;i22S33. 
Do you really know your bourbon? 
[Head of man resting on hand] 
(In Cincinnati enquirer. May 24, 
1957, p. 28) Appl. author: Doyle 
Dane Bernbach, Inc. © 24May57; 
KKI26396. 
Do you really know your bourbon? 
(In Kentucky beverage jo'^rnal, 
Jan. 1957, p.2-3) Appl. author: 
Doyle Dane Bernbach, Inc. 
^ 2Jan57; KK1225314.. 
The fastest growing whiskey in 
America is Ancient Age; bourbon. 
(In The Indianapolis star, Apr. 
12, 1957, p. 11) Appl. author: 
Doyle Deuie Bernbach, Inc. 
© 12Apr57; KKI25653. 
How to evict skunks. Sports idea 
contest. (In Sports afield. May 
1957, p. 25) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Apr57; KKl 25460. 
How to hypnotize a frog. Sports 
Idea contest. (In Sports afield, 
June 1957, p. 83) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25May57; KKI26398. 
How to prepare bait that fish go 
for. Sports idea contest, (In 
Sports afield, Apr. 1957, p. 31) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 25Mar57; KKl 24 355. 
If you can find a better bourbon, 
buy It. [Bottom half of bottle] 
(In The New York times. May 17, 
1957, p. 8) Appl. author: Doyle 
Dane Bernbach, Inc. © 17May57; 
KKI25654. 
If you can find a better bourbon, 
buy It. (Gray-eyed man with 
bushy brows; drink In hand] (In 
Life, Mar. 18, 1957, p. 3 of cover) 
Appl. author: Doyle Dane Bernbach, 
Inc. © l4Mar57; KK124052. 
If you can find a better bourbon, 
buy it. [Half turned face of 
man looking at glass] (In The 
New York times. May 17. 1957. 
p. 31) Appl. author: Doyle Dane 
Bernbach, Inc. O 17May'^7; 
KKI25655. 
If you can find a better bourbon, 
buy it. [Head of Ban reatlng on 
hand] (In New York mirror. May 
27, 1957, p. 35) Appl. author: 
Doyle Dane Bembach . Inc. 
O 27May57; KKlPlvVi?. 
If you can find a better bourbon, 
buy it. [Llght-halred Ban with 
drink In hand] (In Sports lllua- 
trmted, June 17, l'^J57 . P.W17) 
Appl. author: Doyle Dane Bembaoh, 
Inc. o i4jun57; iata2t.*0*. 
If you can find a better bourbon, 
buy It. [Man holding drink, wear- 
Ins 8liinel rlns) (In Argoay , 
Apr. 1Q57. p.^) Appl. author: 
Doyle Dane Bembaoh, Ino. 
O r\JMar57; KK1^*8^V 
If you can rind • better bourbon, 
buy It. [Pen»lv» Ban. with 
drink in hand] (In Sport. IX- 
luBtrated, Mar. ». W^T. p.W-9) 



COMMERCIAL PRINTS AND LABELS 



ANCIENT AGE DISTILLING CO. © Cont'd. 
Appl. author: Doyle Dane Bembach, 
Inc. © lMar57; KKI25652. 
If you can find a better bourbon, 
buy It. [Shadowed face of bushy- 
browed man; drink In hand] (in 
Sports Illustrated, Apr. 22, 
1957, P.WI3) Appl. author: 
Doyle Dane Bembach, Inc. 
© 19Apr57; KK125^6l. 
If you can find a better bourbon, 
buy it. [Shadowed face of white- 
haired man; drink in man's hand] 
(In Sports illustrated, Feb. 4, 
1957, p. 5) Appl. author: Doyle 
Dane Bembach, Inc. © lPeb57; 
KKI23239. 
If you can find a better bourbon, 
buy it. [Three upraised men's 
hands holding drinks] (In The 
Oregonian, Nov. Ik, 1956, p. 8) 
Appl. author: Doyle Dane Bernbach, 
Inc. Q ll;Nov56; KK122092. 
If you can find a better bourbon, 
buy it. [Whole bottle] (in The 
New Yoric times. May 17, 1957, 
p. 15) Appl. author: Doyle Dane 
Bembach, inc. © 17May57: 
KKI25656. 
If you can give a better bourbon, 
give it. [Three upraised men's 
hands holding drinks] (In Arkan- 
sas democrat. Little Rock, Ark., 
Nov. 9, 1956, p.2l^) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 9Nov56; KK122 091. 
Kentuckians are used to the ',esf 
Nashua. (In Park City daily news. 
Bowling Green, Ky. , Dec. 6, I956. 
p.k) Appl. author: Dovle Dane 
Bernbach, Inc. '^ 6Dec56; 
KKI22535. 
Kentucky straight bourbon, |1|.35, 
k-S qt. (In Daily reflector, 
Greenville, N. C, Nov. 7, 1956, 
p. 8) Appl. author: Doyle Dane 
Bembach, Inc. 7Nov56; 
KKI22090. 
Last minute reminder; Ancient Age 
bourbon. (in Birmingham post- 
herald, Dec. 21, 1956, p. 13) 
Appl. author: Doyle Dane Bembach, 
Inc. e 21Dec56; KK123075. 
Safe way to arouse snoozing bears. 
Ancient Age sports Idea contest. 
(In Sports afield, Feb. 1957, 
p. 73) Appl. author: Doyle Dane 
Bembach, Inc. © 25Jan57; 
KK1232'fO. 
The smoother bourbon ... If you can 
find a better bourbon, buy It. 
(In The New Yoric times, June ik , 
1957, p. 30) Appl. author: Doyle 
Dane Bembach, Inc. © I4jun57; 
KK126'^05. 
Stops fish from sliding around dur- 
ing cleaning. Sports idea con- 
test. (In Sports afield. Mar. 
1957, p. 19) Appl. author: Doyle 
Dane Bembach, Inc. © 25Feb57; 
KKI23826. 
Texans are used to the best; If you 
can buy a better bourbon, buy It. 
(In The Houston post. May I3, 
1957, section 4, p. 2) Appl. au- 
thor: Doyle Dane Bembach, Inc. 
© 13May57; KK126395. 
ANDALE CO. © 

Valves, fourway, non-lubricated, 
tapered plug type. (Bulletin 
461 P(R1)) © l4Peb57; KK123192. 

ANDER30H (CHARLES H. ) FLOORS, INC. © 
Vltro-Surf, the nodem wall sur- 
facing. Appl. author: Noraan E. 
Kraff. © l7Apr57; KK125064. 

ANDERSON, CLAYTON & CO. © 

Golden Capri, the select light 
salad oil & liquid shortening. 
Roquefort cheese dressing. One 
quart. © Anderson, Clayton & 
Co. (in notice: Anderson, Clayton 
«e Co., Poods Division); 7Jan57 
(in notice: 1956); KK124l48. 



Its luxury-aroma whispers fabulous 
flavor secret; meet new all 
vegetable Flair, the delicate 
yellow shortening ... (In The 
Galveston news. May 30, 1957, 
p. 14) © 30May57; KK126333. 
Meadolake margarine; freshness pro- 
tected by foil. Net wt. one lb; 
4 golden quarters. Appl. au- 
thor: Robert Neubauer. © Ander- 
son, Clayton & Co., Foods Divi- 
sion; lJan57 (in notice: 1956); 
KK12497^. 
New, Golden Capri, the select, light 
salad oil and liquid shortening 
. . . Golden Capri brings a new 
idea to your kitchen ... (in 
Peoria Journal star. Mar. 21, 
1957, p.C-18) Appl. author: 
McCann-Erlckson, Inc. © 21llar57: 
KK124875. 
New, Golden Capri, the select, light 
salad oil and liquid shortening 

Golden Capri is the only 

modem oil in a modem bottle. 
(In Peoria Journal star. Mar. 28, 
1957, p.C-12) Appl. author: 
McCann-Erlckson, Inc. © 28Har57; 
KK124876. 
ANDERSON CO. © 

Anco antl wind-lift wiper arms. 
(Catalog sheet no. 04-0465) 
© 7Jan57; KKI2328O. 
Anco Dead-Locker model, turtleback 
windsnield wiper blades. 5 pairs, 
10 blades; lb inch. (Stock no.e50) 
'^ luDec56; Aia23283. 
Anco 1957 new-market klckoff . Long- 
blade assortment, long-blade, sub- 
cabinet, antl wind-lift arms. 
(Catalog sheet no. 04-0462) 
© 7Jan57; KKI23279. 
Anco original-equipment replacement 
catalog; Chrysler Corp. (Catalog 
sheet no. 04-0456) © 7Jan57; 
KKI23281. 
Anco 16 inch Combo; pair Anco 16" 
model DL turtleback blades plus 
pair Anco 16" turtleback push- 
button refills ... Five 16" Combo 
packs ... © 9Apr57,- KK12573ij- 
Anco turtleback windshield wiper 
blades with push-button refills; 
Dead-Locker model. 16 inch pair, 
(stock no. 850) © 10Dec56; 
KKI23282. 
Anco Universal model DH antl wind- 
lift wiper arm. © 8Mar57: 
KKI25726. 
Anco Universal model SH antl wind- 
lift wiper arms. 6 arms; 10-14 
inches extensible. (Stock no 
175) © 8Mar57; KK125727. 
Dealer's application for refunding 
package for Anco sub-cabinet. 
(Form 04-0463) © 9Apr57; 
KKI2573O. 
Dealer's notice of shipment and 
confirmation of obsolescence; 
windshield wiper blades and arms. 
(Form 04-0475) © 30Har57; 
KKI25725. 
Help promote highway safety with 
new Anco profit-popper 16" Combo 
turtleback blades and refills. 
230 Weatherly Index. Effective 
Mar. 30, 1957. (Form 04-0473) 
© 30Mar57; KKl 25723. 
Mr. Anco Dealer: Here are the facts 
on the dangerous wind-lift prob- 
lem ... Anco antl wind-lift wiper 
arm. (Form Ol4.-Oi4.72-A) 
© 25Mar57; KK1257214. 
Mr. Dealer: Accept this carton ... 
Anco 1957 new-market klckoff 
pack. Containing one long-blade 
sub-cabinet plus one long-blade 
assortment ... Stock no. IO5O. 
(Form 04-0464) © lljan57; 
KKI2573I. 
New Anco antl wind-lift wiper arm; 
Jet plane type. (Form 04-0472) 
© 25Mar57; KK125733. 



New Anco antl wind-lift wiper arm, 
with spring-toggle pressure ad- 
justment ... (Poi« 04-0471) 
© 30Apr57; KKI25729. 

Replace your streakers now; get live 
new Anco wiper blades, by Ander- 
son. (Form no. 04-0457) 
© 20Dec56; KK123284. 

Turtleback Windshield wiper blades, 
with push-button refills; Dead- 

Pair blades. (Stock no. 855) 
© 9Apr57; KKI25728. ' 
Welcome to the family of Anco deal- 
ers now using Anco long-blade 
sub-cabinets. (Form 04-0466) 
© 13Mar57; KK125732. 

AIJSHOSTAT CORP. OF AI-liiHICA. © 

Anenostat uiiusores de aire. (Bole- 
tin no. 125) Appl, author: Jess 
H. Cloud. O 31Dec56; Klvl22551. 
ANGLE, PAUL M. 

For works of idiich Paul M. Angle is 
the joint author SEE Klngsport 
Press, Inc. 

ANHEUSER-BUSCH, INC. © 

Clear and bright as mountain air. 
Busch Bavarian beer. (in Aurora 
beacon news, Feb. 13, 1957, p.lO) 
Appl. author: Josephine Walsh. 
© 13Peb57; KKl 23867. 

Pun ahead; an adventure in taste, 
your first sip of Busch Bavarian. 
Beer. (in Aurora beacon news, 
Feb. 7, 1957, p. 3) Appl. au- 
thor: Josephine Walsh. © 7Feb57; 
KKI23868. 

Holidays are made for this; Busch 
Bavarian beer. (In St. Louis 
post-dispatch. May 24, 1957, 
p.lOC) Appl. author: Josephine 
D. Walsh. © 24May57; KKI25985. 

Lift a snow-capped glass to the 
Cardinals. Busch Bavarian beer. 
(In St. Louis post-dispatch, Apr. 
l'^, 1957, pt.7, p. 16) Appl. au- 
thor: William McGoogan. 
© l4Apr57; KK:124849. 

A taste of Bavaria; drink deep of 
this sparkling beer, Busch Ba- 
varian. (In Aurora beacon news, 
Feb. 20, 1957, p. 11) Appl. au- 
thor: Josephine Walsh. 
© 20Feb57; KK123869. 
ANSON (ART) INC. © 

Another Art Anson original, the 
Official Red Carpet. The new 
copyrighted item that rings up 
extra sales, big profits. 
© 19Feb57; KK123162. 

ANTHONY (C. & R. ) INC. © 

Red Barber's Big League baseball 
game. Directions. Appl. author: 
William Duncan Hart, Jr. 
© 30ct50; KK123481. 
Red Barber's Big League baseball 
game; all the thrills, excitement 
... [Endorsed by] Stan Musial, 
Tom Henri ch [and others] Appl. 
author: William Duncan Hart, Jr. 
© 30ct50; KK123482. 
ANTI -HYDRO WATERPROOFING CO. © 

Color chart for Arldtone; 7 decora- 
tor colors ... Masonry paint. 
Appl. author: Mortimer V. Meyer. 
© 15Apr57; KKI2536O. 
Guard against water; Arldtone, 
masonry paint. Appl. author: 
Mortimer W. Meyer. © 15Apr57; 
KKI25359. 
ANTLE (L. L.) k CO., INC. © 

Anco '.Vhltato; anti-oxldant. Net 
contents five pounds. Appl. au- 
thor: l/illlam F. Owens. 
Q 21Dec56; KK123026. 

APPLESTEIN, LEVINSTEIN & GOLNICK 
ADVERTISING AGENCY, INC. © 
Tranquilizer; 8 hours sleep in 6; 
Serta Perfect Sleeper mattress. 



CURRENT REGISTRATIONS 



(In The Washington post & times 

herald, Feb. 25, 1957. p. Bit) 

© 25Peb57; KK125^6. 
ARCAEY FARMS MILLING CO. © 

Arcady for dairy . . . contains Sweet 

Mix vfith Rumafac; feeds. (in 

Prairie fanner, Ind. ed. , Sept. 

1, 1956, p. 60) Appl. author: 

Gene Carr. © 30Aug56; KKl 23288. 
Arcady for poultry ... laying mash; 

feeds. (In Prairie farmer. 111. 

ed., Oct. 6, 1956, p.Jt) Appl. 

author: Gene Carr. © tOctse; 

KKl 25287. 
Arcady Sweet Mix with Rumafac; 

feeds. (In Prairie farmer. 111. 

ed. , Nov, 3, 1956, pA) Appl. 

author: Gene Carr. © IN0V56; 

KKI23289. 
Peed for beef cattle . . . contains 

Bio-Beef; feeds. (in Prairie 

farmer. 111. ed., Oct. 6, 1956, 
" Gene Carr. 



p. 35) Appl. author: ( 
© 40ct56; KKI2329O. 



Peed for hogs . . . contains sensa- 
tional new pepsin to out feed- 
costs, (in Prairie farmer, Ind. 
ed., Sept. 1, 1956, p. 61) Appl. 
author: Gene Carr. © 30Aug56; 
KKI232B6. 

Por fast starts, high llvablllty; 
Arcady Hl-Bl turkey starter; 
feeds. (In Tuj*ey world, Apr. 
1957, p. 3) Appl. author: Tom 
Peterson. © 5Apr57; KK1248'*2. 

New Arcady 3-3tep dairy herd re- 
placement program; feeds. Appl. 
author: Gene Carr. © lAug56; 
KKI23285. 

32^ Turkey Ranger gives low-cost 
feed conversion without feed 
waste, prepares birds for quality 
finishes; feeds. Grower report 
from North Carolina. Mr. R. K. 
Dee. (In Turkey world, Sept. 
1956, p. 3) Appl. author: Gene 
Carr. © 5Sep56; KK123782. 

ARCHITECTURAI, TERRA COTTA INSTITUTE. © 
Introducing CV Panelwall; pre- 
fabricated ceramic veneer curtain 
wall. (A. I. A. file no.9-A) 
Appl. author: Boyce Price. 
© lDec56; KK123895. 

ARDALT, INC. © 

From the quarries of Italy, figu- 
rines in alabaster. Lu Gwan, 
exotic modem goddess [and 
others] (in The Gift & art buy- 
er, Feb. 1957, P.'t) Appl. au- 
thor: Leon A. Arditti. 
© l8Jan57; KK12'll63. 
Have you tried our exquisite now 
Butterfly Cupid Lenwlle China? 
(In The Gift and art buyor, Dec. 
1956, P.I4.) Appl. author: Loon A. 
Ardlttl. © 26Nov56; KK122159. 
Take It from the grapevine, it's 
lovely new Verlthln eggshell 
Lenwlle China. (in The Gift and 
art buyer, Jan. 1957. p.5) 
Appl. author: Leon A. Ardlttl. 
© 27Dec56 (in notice: 1957); 
KK124579. 
ARGUS CAMERAS, INC. © 

Argua makes wonderful pictures won- 
derfully easy to tako; Argus C-k> 
Argus C-3, Argus A-(| . (In Sun- 
rise magazine of southern living, 
Juno 195tj, P.I4. of cover) Appl. 
author: YounK, A: Rublcwn, Inc. 
© 5Muy56; KK.i 22801. 
ARLENOE LABORATORIES. O 

Brald-Nu; removes tarnish from 
metal braid and buttons, 
't ri. oz. (0 27Dec56; KK125373. 
ARMCO. 

Repair, remodel, renovate, redeco- 
rate now; If 8 cftoy, no money 
aown ... (i„ The Fresno bee. 
Apr. 21. iy^7. p.8A-yA) o Max 



ARMOUR & CO. © 

Amazing fabric softener, Arquad 2HT; 
now available to meet growing de- 
mand. Schematic drawing. (In 
Soap & chanlcal specialties, Nov. 
19^6, p. 13') Appl. author: Art 
Silver. © Armour & Co. (In notice: 
Armour Chemical Division); lNov56; 
KK1223i^.3 . 
Armour announces : the new chemo- 
biotic, Dynafac. (in Feedstuff s, 
Jan. 19, 1957, P.l'^) Appl. au- 
thor: N. W. Ayer & Son, Inc. 
© 19Jan57; KK124159. 
Better than homemade; vote new Ar- 
mour Star beef stew. (in Look, 
Jan. 8, 1957, y-^5) Appl. au- 
thor: Tatham-Laird, Inc. 
© 25Dec56 (in notice: 1957); 
KKI23035. 
Dynafac. Urgent news for beef pro- 
ducers; Dynafac, Armour's new 
chemobiotic feed additive . . . 
(In Western livestock Journal, 
Feb. 1957, p. 7) Appl. author: 
N. W. Ayer & Son, Inc. 
© 15Jan57; KK12'I158. 
Dynafac. Urgent news for dairymen; 
Dynafac, Armour's new chemobiotic 
feed additive ... (In National 
live stock producer, Feb. 1957, 
p. 32) Appl. author: N. W. Ayer 
& Son, Inc. © lFeb57; 10(124161. 
Dynafac. Urgent news for hog pro- 
ducers; Dynafac, Armour's new 
chemobiotic feed additive . . . 
(In Wisconsin agriculturist & 
farmer, Feb. 2, 1957, p.ll) 
Appl. author: N. W. Ayer & Son, 
Inc. © 2Feb57; KKl 24853- 
Dynafac. Urgent news for sheepmen; 
Dynafac, Armour's new chemobio- 
tic feed additive ... (in Sheep 
& goat raiser, Feb. 1957, p. 15) 
Appl. author: N. W. Ayer & Son, 
Inc. © 25Jan57; KK124160. 
For really good cheere dishes 

there's a better Cheddar stamped 
Miss Wisconsin. (in Life, Nov. 
19, 1956, p. 2 of cover) Appl. 
author: N. W. Ayer & Son, Inc. 
© 15NOV55; KKI22999. 
From our rolling dairy country comes 
a fine Cheddar stamped Miss Wis- 
consin. (In Life, Nov, 12, 1V56) 
Appl. author: N. W. Ayer & Son, 
Inc. © 8Nov56; KK123002, 
The happy family breakfast; Pills- 
bury pancakes; Armour Star Treet. 
(In Look, Feb. 19, 1957. p. 7^-75) 
Appl. author: Tatham-Laird, Inc. 
© 12Peb57; KKI25033. 
His sales go up when the quarter- 
master stocks Armour Star 

canned meats . . . Corned beef 
hash, chili con came [and 
others] (in The Military market. 
Mar. 1957, p.**) Appl. author: 
Tatham-Laird, Inc. O lMar57; 
KKI25881. 
If you looked through the window of 
an exclusive men's club; Armour 
Star comed beef hash. (In Look, 
Mar. 5, 1957, p. 75) Appl au- 
thor: Tatham-Laird. Inc. 
O 19Peb57; KKI25034. 
If you tiptoed Into the dining room 
of an exclusive men's club; 
Armour Star comed beef hash. 
(In Look. May l4 , 1957. P.6l) 
Appl. author: Tatham-Laird, Inc. 
O 30Apr57; KKI25707. 

...oon by 



I th< 



rlr; 



nmoltod with chnrrywocid. Star. 
(In ChloiiBo Anif.pl cnn) Appl. 1 
llu-r: Tothnm-Lnlra, Inc. 



free Burpee seed offer by Armour 

(In Supermarket news, Feb. 
25, 1957, p. 10) Appl. author: 
Tatham-Laird, Inc. © 25Feb57; 
KKI2588O. 

Memo for holiday buffets; serve tnls 
mellow, sweet Armour Star canned 
ham, so easy to slice, (In Look, 
Dec. 11, 1V56, p. 133) Acpl. au- 
thor: Tatham-Laird, Inc. 
© 27N0V56; K]a23030. 

More people buy Armour Star canned 
meats than any other kind. Comed 
beef hash, chili con came [and 
others] (in Wholesale grocer 
news, Feb. 1957. P.8-9) Appl. 
author: Tatham-Laird, Inc. 
© 5Feb57; KKI25879. 

New; a smoother, richer stew by Ar- 
mour made with North Country gra- 
vy, (In Look, Feb, 5, 19i.7, 
p,69) Appl. autnor: Tatham-Laird, 
Inc. © 22Jan57; KKI23O3I. 

New, a smoother, richer stew by 
Armour made with North Country 
gravy; Armour Star beef stew. 
(In Look, Mar. 19, 1957. p.59) 
Appl. author: Tatham-Laird, Inc. 
© 5Mar57; KK125378. 

New; a touch of maple sugar makes a 
world of flavor difference in Ar- 
mour Star pork sausage. (In Buf- 
falo evening news, Nov. 8, 195^. 
section 1, p. 17) Appl. author: 
Tatham-Laird, Inc. © 8Nov56; 
Kia226l4.7. 

Sizzly shorts about a taste dis- 
covery, franks with an open-fire 
flavor. Star. Kids fishing. 
Appl. author: Tatham-Laird, Inc. 
-" 2l4.Jun56; KK1226U5. 

So you'll try a great new chill, we 
offer 6 discount coupons . . . free 
with each can of Armour Star chi- 
li. (In Look, Oct. 16, 1956, 
p. 21) Appl. author: Tatham- 
Laird, Inc. C 200ct56; KK123036. 

Some people like mustard on their 
franks, and some do not ... Ar- 
mour makes both kinds; hot Armour 
Star chili con carne, mild Armour 
Star chill con carne. (In Look, 
Feb. 5, 1957, p. 61) Appl. au- 
thor: Tatham-Laird, Inc. 
© 22Jan57; KKI23032. 
Ther-e's extra care in every cheese 
stamped Miss Wisconsin. (In Life, 
D^c. 3, 1956) At pi. author: 
N. W. Ayer & Son, Inc. O 29Nov56; 
KK-I230OI. 
Iflien company comes serve the better 
Cheddar stamped Miss Wisconsin. 
(In Life, Dec. 24, 1956) Aj^pl. 
author: N. W. Ayer ,; Son, Inc. 
I.-- 20Dec3Cs KK12JO00. 

Yes, Treet Is sugar- cured like the 
finest ha«; Amour Star Treet. 
(In Look, Apr. 2, 1957. p.95) 
Appl. author: Tath««-L*lr«l, Inc. 
© 19»lar57; KK125035. 

Yf3, Ti-c>tt Is su, ar c.uvd like the 
I'liioDt htim: Araour Star Treet. 
I'an-browned Treet, and aclted 
cheese on toasted bun. (In Look, 
Dec. 25. 1950, p. 67) Arpl. au- 
thor: Tatham-Laird, Inc. 
10 llDec5o; 1CK123033. 

Yes, Treet Is su^jar-cured like the 
finest ham; Armour Star Treet. 
Treet and plneaj i !• slice on 
toasted bun. (In Look, Jan. 28, 
1957. ^.3V) ApKl. author: Ta- 
tham-Laird, Inc. c 8JanS7; 
KK123034. 

You*r« looking at a alaaly-Juloy 
taste; franks with an opon-flr* 
flavor, nvan whnn only hoatnd In 
wntor; Stnr. Prae WlUl Waat ra- 
ward poster for thn kliln. (In 
IxHiU) Appl. ttuthor: Tath«>«- 
L«(rd, Inc. <r> ias«pi;6; KMi>:?(J»0. 
AHMOUR CHSHICAL DIVISION. SEE Amwur 

k Co. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June L 



ARNOLD (BBN) CO., I::C. © 

Mountain corn, corn ijhiskey. 
© 6Jul37; KK121939. 

ARNOLD BAKERS, INC. © 

All-purpose stuffin'; delicious 
croutons for soups-snackis. Net 
wt. 8 oz. © 7Har5T; KK'-23733. 
Brick Oven butter v.-; -eat cookies. 
Net weight 6 oz. i3 117eb57; 
KKI23622. 
Brick Oven cashew-pecan cookies. 
Net weight 6 oz. © l8Mar57; 
KKI2396O. 
Brick Oven molasses cookies. Net 
weight 7 oz. © 8Mar57; 
KKI23795. 
Brick Oven raisin tea loaf. Net 
weight 1 lb. © lApr57; 
KK124225. 
Brown 'n serve butter rolls. Net 
wt. k ounces. © 25Mar57; 
KKI23976. (See also Arnold 
Bakers, Inc.j lApr57; KK125366) 
Brown 'n serve butter rolls. Net 
wt. 4 ounces. © lApr57; 
KKI25366. (See also Arnold 
Bakers, Inc.; 25Mar57; KK125976) 
Butter crumpets; toaster muffins. 
Eight slices. © 21Peb57; 
KK123465. 
Buttermilk biscuits. Iiet weight 
b ozs. O 17 Jan 57; K}:i22i>39. 

ARNOLD DOUGHNUTS, INC. © 

Three Sisters English muffins. 
6 English muffins. © 20Mar57; 
KKI24258. 

AHSOW Jl SPLAY ASSOCIATES. © 

Fuiictional fixtures. Appl. author: 

C. Earl Brooks. © 2Jan57; 

KK122i4.0i;. 
Merchaiidlsin,!^ fixtures. Appl. 

author: C. Earl Brooks. 

© 2Jan57; KK122i|05. 

ARROW SALES, INC. © 

Here it is; Arrow's amazing bar- 
gains. Communications, high- 
fidelity ... (Sales bulletin 
P56) © 10ct5b; PCKI25228. 

ART FETAL COUSTRUCTION CO. r^ 

Art Metal, for maximum yield on 
your office Investment. Com- 
plete service from floor plans to 
installation. (In Business week, 
Feb. 23, 1957, p. 65) Appl. au- 
thor: Corns to ck & Co. © 22Feb57; 
KJa2392i).. 

Art Metal helps cut office costs 
with planned Installations. Far 
from being a cost Item ... (In 
Fortune, Mar. 1957, p. 160) 
Appl. author: Comstock & Co. 
© 26Feb57; 10^123925. 

Newest ainswer to office space prob- 
lems; Art Metal multi files; an 
extra drawer in every cabinet. 
(In Management methods. May 1957 > 
p. 29) Appl. author: Comstock & 
Co. © 28Apr57; KKI25163. 

Sales are the fruits of nourishing 
roots; sales-root no.'^; design 
and styling. (in Office appli- 
ances. May 1957, p. 87) Appl. 
author: Comstock & Co. 
© 23Apr57; KK125164. 

Sales are the fruits of nourishing 
roots; sales-root no. 5: tangible 
buyer benefits. (in Office Appli- 
ances, June 1957, p. 97) Appl. 
author: Comstock & Co. © 25Hay57; 
KKI26085. 

Value analysis of office equipment. 
(In Purchasing, May 1957, p.'t77) 
Appl. author: Comstock & Co. 
© lMay57; KK125485. 



ASSOCIATED ADVERTISERS. © 

Can you count? Then count every 
letter you see ... win $1,000.00 
m cash. National counting sweep- 
stakes. Appl. author: Harry Us- 
wald. © 25Mar57; KK124058. 

ASSOCIATED SPRING CORP. © 

ASC spring report. (in The Wall 
Street Journal, Apr. 11, I957, 
p. 6) © llApr57; KKI25905. 
Belleville springs solve spring 
problems of high loads in a 
limited space. (In Machine 
design. Mar. 21, 1957, p. 99) 
© 21Mar57; KK124883. 
Find your spring problem. (In 
Design news, Apr. 1, 1957, 
p. 162-163) © lApr57; KKI25269. 
For the springs in their lives, we 
put life in your springs. Raymond 
Springs. (In The Midwest pur- 
chasing agent, Jan. 1957, p. 29) 
© 22Jan57i KK124528. 
The helping hand of spring engineer- 
ing research and application. 
(In Business week. Mar. 9, 1957, 
p. 132) © 9Mar57; KK124881. 
Here's the test ... Wallace Barnes 
high carbon strip steels. (In 
Dixie purchaser. Mar. 15, 1957, 
p. 27) © 15Mar57; KKI24356. 
Ideas Into springs. (In The Iron 
age. Hay 23, 1957, p. 23) 
© 23May57; KKl 25779. 
Interviews with successful springs. 
(In Electrical design news, Apr. 
1957, p. 66-67) © lApr57; 
KK12lji(-92. 
Let us make yours, Raymond Springs. 
(In Midwest purchasing agent, 
Mar. 1957, p. 95) © lMar57j 
KKI25OI8. 
The magic of engineered energy. 
(In Business week, Feb. 9, 1957, 
p. 151) © 9Peb57; KKI2315I. 
New compact energy cartridge for 
high loads of minimum deflection. 
(In Design news, Feb. 1, 1957, 
p. 73) © lFeb57; KKI23263. 
Precision high-carbon strip steel 

with uniform thickness (in 

Steel, Mar. 11, 1957, p.33) 
© 10Mar57; KK124501. 
Springs engineered for your product. 
Raymond Springs. (in Buffalo 
business, Apr. 1957, p. 39) 
© 10Apr57; KK12t-495. 
There ' s nothing more versatile than 
a spring. (In Business week, Jan. 
12, 1957, p. 73) © l4Jan57; 
KKI23302. 
What's your idea of a spring? 

(In The Tool engineer, Apr. 1957, 
p. 265) © lApr57; KK124880. 

ATLANTIC- PACIFIC FANUFACTURIHG CORP. e> 
APCO marine life saving and water- 
sport equipment. Appl. author: 
Clarence M. Skoldberg, © 2Jan57; 
KK122670. 
APCO, your guide to the finest 
water sport equipment; instruc- 
tions, how to water ski. Appl. 
author: Clarence M. Skoldberg. 
© 24May57; KK125968. 

ATLAS SUPPLY CO. © 

It's new, it's great; Atlas Plycron 
Cushionalre. Tires, batteries, 
accessories. (in The Saturday 
evening post. Mar. 9, 1957, p. 13) 
Appl. author: McCann-Erickson, 
Inc. © 5Mar57; KK124454. 
It's new, it's great, it's backed by 
more service stations than any 
other tire . . . Atlas Plycron 
Cushionalre; tires, batteries, 
accessories. (in The Saturday 
evening poBt, Apr. 6, 1957, p.l4l) 
Appl. author: McCann-Ericlcson, 
Inc. © 2Apr57; KK124877. 



Tires, batteries, accessories. He 
sees you twice a week, he has to 
sell you the best. (in The Sat- 
urday evening post. May 19, 1956, 
p. 75) Appl. author: McCann- 
Erickson, Inc. © 15May56; 
KK124050. 

AUDIO BOOK CO. © 

All time favorites, v.l, (Audio 

Book music series, AP-lOl) 

15Sep56; KK121977. 
Famous Broadway show tunes, v.l. 

(Audio Book music series, ST-201) 

O 15Sep56; KK121975. 
World's greatest music; Beethoven: 

Symphony no. 5 in C minor, op. 67. 

(Audio Book music series, WG 8OI) 

© 15Sep56; KKI2I976. 

AUDIO FIDELITY, INC. © 

Johnny Puleo and his harmonica 
gang; a study in high fidelity 
sound. (Audio Fidelity AFLP 
1830) © 3Jun57; KKI25929. 
Marching along with the phenomenal 
Dukes of Dixieland, v. 3; a study 
m high fidelity sound. (Audio 
Fidelity AFLP I851) © 3Jun57; 
KKI25930. 

AUTOMATIC CANTEEN CO. OF AMERICA. © 

Brewed coffee ... by Canteen. 
Brew-Matlc; complete vending 
service. Appl. author: Richard 
A. Burleigh. © 20J\il56; 
KICI23898. 

Now, nourishing hot foods; vended 
by Canteen. Complete vending 
service. Appl. author: Richard 
A. Burleigh. © 6May56; KK123897. 
AUTOMATIC SPRINKLER CORP. OP AMERI- 
CA. © 

Foam-water spray sprinkler 
SD-2 1/2 PA. Appl. author: 
John Teresko. © 20Jun57; 
KK126416. 
AVON PRODUCTS, INC. © 

Avon gifts; lovely to give, lovely 
to receive; cosmetics. (In Good 
housekeeping, Nov. 1956, p. 66-67) 
Appl. author: Monroe P. Dreher, 
Inc. © 200ct56; KKI25613. 

Take time out for beauty; Avon 
cosmetics. [Blonde wearing drop 
earrings] (In Household, Mar. 
1956, p. 28-29) Appl. author: 
Monroe F, Dreher, Inc. 
© 10Peb56; KKI25615. 

Take time out for beauty; Avon 
cosmetics. [Brunette applying 
lipstick] (In Good housekeeping, 
Sept. 1956, p. 156-157) Appl. 
author: Monroe F. Dreher, Inc. 
© 20Aug56; KKI25614. 

Take time out for beauty; Avon 
cosmetics. [Brunette, holding 
Jar; hand to face] (in Household, 
Feb. 1957, p. 32-33) Appl. au- 
thor: Monroe F. Dreher, Inc. 
© 9Jan57; KKI256II. 

Take time out for beauty; Avon 
cosmetics. [Brunette holding 
perfume atomizer] (in Good house- 
keeping. Mar. 1957, p.l3't-135) 
Appl. author: Monroe F. Dreher, 
Inc. © 20Feb57; KKI25618. 

Take time out for beauty; Avon 

cosmetics. [Smiling girl, wearing 
necklace and earrings] (In Good 
housekeeping, June 1956, p. 28-29) 
Appl. author: Monroe P. Dreher, 
Inc. © 20May56; KK125612. 
Take time out for beauty; Avon 
cosmetics. [Smiling grey-eyed 
glrll (In McCall's, Aug. 1956, 
D. 22-23) Appl. author: Monroe P. 
Dreher, Inc. © 20Jul56; KK125619. 

Take time out for beauty when your 
Avon representative calls; cos- 
metics. [Blonde powdering neck] 
(In McCall's, Apr. 1957, p.l78- 
179) Appl. author: Monroe P. 
Dreher, Inc. © 20Mar57; KKI25617. 



CURRENT REGISTRATIONS 



Take time out for beauty when your 
Avon representative calls; cos- 
metics, (In Good housekeeping, 
Apr. 1956, p. 146-147) Appl. 
author: Monroe F. Dreher, Inc. 
© 20Mar56; KK125487. 



B 



B-P AIRCRAFT CO. 

Free flying model cutout; F-102 jet 
interceptor ... on the new 2-qt. 
carton of homorcnl zeH Darifrold 
milk. (In Eugene register-guard, 
Dec. 7, 1956, p. 9".) (^ Robert 
Vfilliam Prescott, Jr. sole ovmer 
B-P Aircraft Co.; luecSb; KK122lj.70. 

Free flyin" model cutout on the new 
2-quart Darigold homoj^enized milk 
carton; F-102 jet interceptor. 
(In Eluf^ene re.Tister-fTuard, Dec. 
2, 1956, p. 14c) O Robert William 
Prescott, Jr. sole owner B-P Air- 
craft Co.; 2Dec56; Kia22ii.68. 

Kids, make your own fly in?; nodel 
jet interceptor; v;in prizes in 
Darigold' s exciting fljinp con- 
test; homogenized milk. (In Su- 
gene register-puard, Dec. 17, 

1956, p.5A) O Robert William 
Prescott, Jr. sole ovmer B-P Air- 
craft Co.; 17'Jec56; IQ(122469. 

BABCOCK & WILCOX CO. (0 

B & W Kaocrete refractory castables 
withstand punishing ashpit serv- 
ice. (Bulletin no.F-i4.0) Appl. 
author: Jess H. Cloud. © 28Dec5fc! 
KKI22708. 
BABEE-'l'EKDA CORP. O 

Adjustable Ortho-Tenda aafotv chair. 
Apnl. author: Phil lordon Arrency, 
Inc. O 2()l;ovj6; KK12a|7U. 
Free for your baby; now give your 
baby all-together safety in the 
new Babee-Tenda safety chair. 
Appl. author: Phil Gordon Agency, 
Inc. © 2Apr57; KK125919. 
New, multi-purpose Tenda play-crib; 
handy for mother, saves space and 
money. Appl. author: Phil Gor- 
don Agency, Inc. © 25Peb57: 
KKI23775. 
Now, all-together safety for baby; 
secure in the Babee-Tenda safety 
chair ... Appl. author: Phil 
Gordon Agency, Inc. 25Apr57; 
KKl 25920. 
Owner's manual; how to get the most 
out of your new Babee-Tenda safety 
chair. Appl. author: Phil Gordon 
Agency, Inc. © 15Har57; 
KKI2592I. 

BABSON BROS. CO. © 

Both milk with downward and forward 
tug & pull; Surge bucket milker. 
(In Hoard's dairyman. June 25, 
1957, p. 4 of cover) Appl. au- 
thor: Bert S. Glttins Advertising, 
Inc. O l4jun57; KKI26300. 
No claw rldlnr' with the VMPf'.c :iiir- 
clnr-lo breaker cup on a stanchion 
pipe lino; i;urp;o Hloc Lrobrain. 
(In Hoard' o dairyman. Fob. 10, 

1957, p.)) of cover) Appl. au- 
thor: nert R. Glttlno Advortiolnr, 
Inc. O llJnn'yf; i;K12;>(it.9. 

Tho old-fashioned milk claw In 
dying; Surge Pipe Lino Mllkor. 
(In Hoard's d/ilryman, J«n, 10, 
1V';7. P.)^ of cover) Appl. au- 
thor: Bert S. OULlna Advertis- 
ing, Inc. O 3Jan57; KK1222J|3. 
Surge milker unit; $5 down and up 
to 24 months to pay. Tug & Pull. 
(In Hoard 'o dairyman, Feb. 25, 
1957, p. 4 of oovor) Appl. au- 
thor: Bert 3. Olttlnf »dvortlB- 
Ing, Ino. NM: "copy ohangoo in 
body text." O 15Fcb57; KK12i^86. 



Surge surcingle breaker cup; this 
might turn out to be the fastest 
milker ever built. (In Hoard's 
dairyman. May 10, 1957, p. 4 of 
cover) Appl. author: Bert S. 
Glttins Advertising, Inc. 
© 2May57; KKI25127. 

When it comes to pipe line milking, 
your Surge service dealer is 
priceless. Tug & Pull. (In 
Hoard's dairyman. Mar. 10, 1957, 
p. 4 of cover) Appl. author: 
Bert S. Glttins Advertising, Inc. 
© lMar57; KKl 25648. 

Your kids v;ill be happier and safer 
in a Surge Parlor, and so vjill 
your co'.js; 'Mg & Pull. (In 
iioard's dairyrcian, Jan. 25, 1957, 
p.l). of cover) Appl. author: 
3ert S. Glttins Advertising, Inc. 
a l8Jan57; iaa22917. 

BACARDI IMPORTS, INC. <^ 

How to change "what's for dinner?" 
into "wow", in four easy minutes. 
(In Life, June 11, 1956, p.23) 
Appl. author: Brooke, Smith, 
French & Dorrance. O llJvun56; 
Kia22056. 
Make a perfect and low-calorie Ba- 
cardi cocktail, on the rocks, this 
brand-new easy way. (In Life, 
Jan. 17, 1955, p. 61*-) Appl. au- 
thor: Brooke, Smith, French & 
Dorrance. '^ 17Jan55; KK122li39. 
When tensions build up, take time 
to relax, then enjoy one of these 
delicious Bacardi drinks; Puerto 
Rlcan rum. (in Life, Apr. 22, 
1957, p. 105) Appl. author: 
Brooke, Smith, French & Dorrance, 
Inc. © 22Apr57; KK125706. 
When tensions build up, take time 
to relax, then have a Bacardi 
Daiquiri. (In New York herald 
tribune, Nov. 29, 1956, section 
3, p. 6) Appl. author: Brooke, 
Smith, French k Dorrance. 
O 29Nov56; KK122055. 
When tensions build up, take time to 
relax, then have a Bacardi 'n 
Cola. (in New York herald trib- 
une, Nov. 16, 1956, p. 10) Appl. 
author: Brooke, Smith, French k 
Dorrance. ^^ 16nov56; KK12205U. 
V/hich Scotch drink suits you best' 
Gilbey's Spey Royal Scotch. (In 
New York herald tribune, Nov. 16, 
1956, p. 19) Appl. author: 
Brooke, Smith, French & Dorrance. 
O 16nov56; KKI22057. 

BACHARACH INDUSTRIAL INSTRUMENT CO. © 
Engineered for General Motors die- 
sels; GM injector tester for 
series 51 , 71 and 110 injectors. 
(Leaflet 908a) Appl. author: 
W. S. Hill Co. © 6May57; 
KK 125036. 
Gas pressure gauge; manometer models 
t'HD-C & MOD. (Instructions 
10-t1R-56) O 22Jan57; Kia22667. 
Gas pressure gauge; manometer models 
MHD-C & MCD. (Instructions 
ll-MR-56) ^ 22Jan57; KK122666. 
Party list for Bacharach "as prea- 
ouro t;aura; models HIID-C and tlCD. 
(Llat no. 55-200) O lOJan«;7; 
KKl,-'2930. 
Parts list for Bacharach manometer, 
model mCD-A and HHD-B. (list no. 
';6-200) O 22 Jan57; 10;i22665. 
Parts list for Tempocrlbo operation 
recorder, model SRA. (Llat no. 
U6-3OO) (f> 22Jan57; KK122662. 
Parts list for Torapncrlbe tompora- 
turo rooopder, model STA. (Mat 
no.li7-300) n 22Jan57; KKI22663. 
Pnrta lint for Tempscrlbe tempera- 
ture recorder, models SDC and SOC. 
(Mot no. 57-100) m 22J«n57j 
KK12266U. 



BADGER MANUFACTURING CO. © 

A new design from the world's most 
experienced manufacturer; Badger 
S-R expansion joints. New Badger 
S-R expansion joints offer you 

(In Power, Dec. 1956, p.42- 
43) © 26Dec56; KK123261. 

A new design from the world's most 
experienced manufacturer; Badger 
S-R expansion joints. Revolution- 
ary new design ... © 15N0V56; 
KKI2326O. 

Nev/ expansion Joint design . . . 
S-R expansion Joints. (in 
Mechanical engineering, Apr. 
1957, p. 153) © 26Mar57; 
KK124628. 

BAIT OF THE MONTH CLUB. © 

Fishing equipment. © 25Feb57; 
KK123461. 

BALE PIN CO. © 

Camp pins. N0.268M pin and guard, 
no.l57F pin and guard, no.l57M 
pin and guard. NM: additional 
text, descriptions & lllus. of 
new models. © 3Jul56; KK124606. 

Class pins. N0.IO53B pin and guard, 
no.655B pin and guard [and others] 
NM: additional text, descriptions 
& lllus. of new models. 
© 10Peb55; KK124602. 

Fund raiser pins. N0.23O pin and 
guard set, no. 288 pin and guard 
set. NM: additional text, de- 
scriptions & lllus. of new models. 
© 13Feb57; KK124611. 
F^atu^e nurses club pins; a pin is 
a highly prized incentive ... 
No. 230 pin and guard set (and 
others] NM: additional text, 
descriptions & lll-os. of new mod- 
els. © 2XNov56; KK12i4.607. 

Girls athletic association pins. 
No. 313 pin and guard set [and 
others] NM: additional text, 
descriptions & lllus. of new mod- 
els. © 10Jan57 (in notice: 1956); 
KK124609. 

Honor pins. No.1194gi8 pin and 
guard, no.2057A pin and guard 
[and others] NM: additional 
text, descriptions & lllus. of 
new models. © 15Mar57; KK124613. 

Library club pins. N0.1659B pin 
and guard, no.l743G27 pin and 
guard fand others] NM: addi- 
tional text, descriptions 4 lllus. 
of new models. O 28Dec56; 
KK124608. 

Music pins; band, orchestra, glee 
club ... N0.II8IB pin and guard, 
no.H38C pin and guard [and others] 
NM: additional text, descriptions 
4 lllus. of new models. 
C 17Peb55; KK124603. 

Music pins; band, orchestra, glee 
club ... No.lb87C pin and guard, 
no.l453A pin and guard [and 
others] NM: additional text, 
descriptions 4 lllus, of new owd- 
els. C 4Mar57: iaC1246l2. 

Order early; enjoy your aohool 

Jewelry all year. No.2>3 pin arid 
guard set. NM: additional text, 
deocrlptlono 4 lllus. of new ■od- 
elB. O 100ot55; KK124o04. 

Pins for futui-e nurses olubs. 

No. 999 pin with ^uard A: no.i»^A 
pin and guaixl set [and others) 
NM: additional text, descriptions 
A. lllus. of new models. 
>j ,'ODec^3; KKi;?45oq. 

Pins for future teacher* olubs. 
No. 248c pin and guard, no.l'>21019 
pin and guard [ .ind oUvers] MM: 
addltt011.1l text, descriptions 4 
lllus. of new aodels. C :?lD«o5'^: 
KKlL^4oOS. 
Presenting a new and varied group of 
student oounoU pins. No.H>*«C 
pin and guard [and othors] 



COMMERCIAL PRINTS AND LABELS 



BALE PIN CO. © Cont'd. 

NM: additional text, descriptions 
& illus. of new models. © SHarS'V; 
KK124600, 
Student council pins. N0.FIO5B pin 
and guard, no.l449A pin and guard 
[and others] NM: additional 
text, descriptions & illus. of 
new models. & c:7Jan57; KK124610. 
Twc campers" favorites. No.l57P 
[and] no . 268M pin and guard sets . 
NK: additional text, descriptions 
&. illus. of new models. 
© 29Jun5'^; KK124601. 

BALL BROS. CO. 

Another Clooney likes Hypeia best; 
insist on Hyreia. [findorsed by] 
Betty Clooney. (In Your new baby, 
Dec. 195b, p. 38) Annl. author: 
AnDleffate Advertlsintr A'^ency, Inc. 
© H'ov56; KKI22292. 
Another Clooney likes Hyf^eia best; 
only the best is rood enouf^h for 
the singing Clooney' 3 babies. 
(In Your hew baby, Jan. 1957, p. 33) 
Appl. author: Applecrate Advertising 
Agency, Inc. NM: description of 
nurser, .lood housekeeping seal, 
price of nurser. f?) 2Jan57; 
KKI22293. 
Consiimer survey proves Ball half- 
pint Jar Is new business for you. 
(In Cooperative merchandiser, 
Feb. 1957, p. 6) Appl. author: 
Applegate Advertising Agency, 
Inc. NM: "different heading & 
copy." © 25Jan57; KKI23816. 
Pins lithography starts with Lith- 
Rite triple-tested zinc plates. 
(In Modern lithography, Oct. 195b, 
p. 77-70) Appl. author: Applegate 
Advertising Agency, Inc. NM: 
"different photograph." (^ Ameri- 
can Zinc Products, a division of 
Ball Bros. Co., Inc.; 50ct56; 
KKL 22330. 
How Ball Brothers helped a cu.=itoraer 
increase capacity, cut costs; call 
Ball and get more than p;lass. 
(In Wines and vines, Dec. 1956, 
p. 23) Appl. author: Apolegate 
Advertisinr; Agency, Inc.' © l5Dec56; 
!CK122297. 
New, easy way to seal Jam, Jelly; 
no paraffin needed; half-pint 
Jar. (In Life, May 13, 1957, 
p. 29) Appl. author: Applegate 
Advertising Agency, Inc. 
© 9May57; KKI25783. 
Personalized counsel can help you 
influence this decision; call Ball 
and get more than class. (In 
Spirits, Aug. 1956, p. 7) Appl. 
author: ADplep;ate Advertising 
A-ency, Inc. n 10AugS6; KK122296. 
Such fun to say, have some of my 
home-made Jelly; so easy to do, 
with new Ball half-pint Jars. 
(In Seventeen, June 1957, p.132) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © ljun57; 
KK125784. 
Valuable coupon inside, worth 10/^. 
Introducing Ball half-pints, with 
new no paraffin method for seal- 
ing Jams and Jellies. Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © 15Apr57; KK125053. 

BALLANTINE (P.) & SONS. © 

Enjoy the genuine; it's the trend, 
friend. Only Ballantlne ale brews 
Brewer's Gold Into genuine golden 
ale flavor. (In Life, Mar. 16, 
1957, p. 76-77) Appl. author: 
William Esty Co., Inc. © ll4.Mar57; 
KKI23951. 

BALLEIS, PETER. © 

Round the world; LBZ; 27. 
© 10Mar57; KK124486. 



BANKER (R. C.) & CO. © 

February furniture sale. © 27Dec56; 

KK122U96. 
Headline value; ads no. 11-15. Fa- 
mous name sleep sofas [and others] 
© 26Dec56; KK122i4.97. 
BANKERS TRUST CO. © 

Harmonious arramgements for your 
foreign business. (In The Jour- 
nal of commerce, Apr. 23, 1957, 
p. 3) Appl. author: Donahue & 
Coe, Inc. © 23Apr57; KK125333. 
How did these 24 men help to build 
your automobile? (In n. S. news 
& world report, Apr. 19, 1957, 
p.l) Appl. author: DonsOiue & 
Coe., Inc. © 19Apr57; KK125332, 
Voices on the ocean floor; first 
telephone cable links U. S. and 
Europe. (In U. S. news & world 
report, Jan. 25, 1957, p.l) 
Appl. author: Donahue & Coe, Inc. 
© 25Jan57 (in notice: 1956); 
KKI25334. 
World-wide hospitality for your 
overseas transactions. (In New 
Yoric world-telegi-am & sun, Apr. 
2, 1957, p. 31) Appl. author: 
Donahue & Coe, Inc. © 2Apr57; 
KK124882. 

BAR-B-Q CO, 

The original Bar-B-Q cole slaw and 
fruit salad dressing. 8 fl. 02s. 
© Adolph H. Kloepper d.b.a. Bar- 
B-Q Co.; 20Feb57; KKl 24030. 
The original Bar-B-.'i genuine roque- 
fort cheese dressing, 8 fl. ozs. 
© Adolph Henry Kloepper d.b.a. 
Bar-B-vi Co.; lFeb57; KKI23OII. 
Our original genuine Bar-B-Q sauce; 
ideal for fowl, fish or meat. 
8 fl, ozs, © Adolph H. Kloepper 
d.b.a. Bar-B-Q Co.; 12Mar57; 
KKI24962. 
BARD (J. F, ) CO., INC. © 

Genuine pigskin Tee Toter. Golfers, 
keep your tees and marking coins 
this convenient way. © 9Feb57; 
Kpa23071. 

BARNES (WILLIAM) INC. © 

Red Top; imitation strawberry pre- 
serves. Red headed girl on to|.. 
Net contents 3 pounds. A;^pl. 
author: Savage-Lewis Advei'tising 
Agency. © 20Jan56; KK122955. 

B.'URNETTE (GUY) & CO., INC. © 

Memphis Belle all-aluminum boats. 
Model PPP-1455-B [and others] 
© 20Sep56; KK121472. 

BARRETTE'S, INC, © 

Complete modem bedroom; 17-pc. 
chest and bunk bed outfit with 
all your bedding Included, (in 
The Indianapolis star magazine. 
May 19, 1957, p. 28) © 19May57; 
KKI25771, 

BARTON'S CANDY CORP. © 

French cordial creme. One pound net. 

© 10Jan57; KK122i|02. 
Mother. Barton's bonbonniere. 

One pound six ounces net. 

© 30Apr57; KK125174. 
The new candy, TV Munch. One and 

one-half pounds net. 

© 20Mar57; KK124419. 
Now the chocolate candles that 

won't melt. Barton's bonbonniere 

wonder munch. © 15Jun57; 

KKI26317. 
The story of Purim. © 10Feb57; 

KKI23236. 
Swiss chocolate roulettes, made in 

Switzerland, © 12Mar57; 

KKl 24020. 
Swiss milk chocolate foiled eggs. 

Bonbonniere, © lPeb57; 

KKI257OI, 



Swiss milk chocolate rooster. Bon- 
bonniere. Net weight 3 1/4 ozs, 
© 15Peb57; KKI25722. 

To my valentine; chocolate greeting 
card. 2 1/4 ounces net. 
© 15Jan57; KK123172. 

The turkey; or. Who's who in the 
gobbler world. (In The New York 
times, Nov. 11, 1956, p. 52) 
Appl. author: Doyle Dane Bernbach, 
Inc. © llNcv56; KK122oe8. 

BARTZ, JOHN PAUL. © 

Diet followers, gelatin and fruit 
lovers keep that sleek and healthy 
look; Barco Non-Pat Caine Suger, 
NM: additional literary material, 
© 29Sep56; KK123488. 
A new sugar discovery; Barco Non- 
Pat Caine Suger, the only cane 
sugar with new, improved and 
superior properties, NM: new 
pictorial matter; additional lit- 
erary material, © lPeb57; 
KKI23479. 
Weight watchers and table sugar 

lovers keep that sleek and healthy 
look; Barco Non-Fat Caine Suger, 
No. 365. NM: new pictorial ma- 
terial; additional literary ma- 
terial. © 29Sep56; KK123489. 
BAUHACH, KCCilAE. © 

jico's dolly wardrobe kit. Style: 
Gowj-irl. (V/ide world series) 
mi: redesign with complete revi- 
sion. © 220ct5b; KKI22005. 
SCO's dolly wardrobe kit. Style: 
Indian t-irl. ('.Vide vjorld series) 
KM: redef Lgn with comolete revi- 
sion. © 220ct56; KKI2200I4.. 
Eco's dolly wardrobe kit. Style: 
Little nurse. (V.'ide world series) 
ir-;: redesign i/ith complete revi- 
sion. © 220ct56; AK122006. 
Eco's dolly wardrobe kit. Style: 
Scotch lass. (Wide v;orld series) 
lai: redesign with complete revi- 
sion. © 220ct56; KKI22003. 
BAUSCH & LOMB OPTICAL CO. © 

His tomorrow is up to you, today. 
Look for the Golden Triangle. 
(In Atlanta Journal & constitu- 
tion, Aug. 5, 1956, P.5-E) 
© 5Aug56; KKl 23884. 
How much are your eyes worth? 
Look for the Golden Triangle, 
(in Atlanta journal & constitu- 
tion. Sept 16, 1956, p.5E) 
© l6Sep56; KKI24531. 
Looks can kill. Look for the Gold- 
en Triangle. (in Atlanta Journal 
& constitution, Sept. 30, 1956, 
p.lO-E) © 30Sep56; KK124527. 
The miracle of good vision all your 
life. Look for the Golden Tri- 
angle, (In Atlanta Journal & 
constitution. Sept, 2, 1956, 
P.13A) © 2Sep56; KK124530, 
Only one pair to a customer. Look 
for the Golden Triangle. (in 
Atlanta Journal & constitution, 
July 29, 1956, P.5-E) © 29JUI56; 
KKI23883. 
Too tired to see the finish? It 
may be your eyes; the Tjolden Tri- 
anc^le, (In Atlanta journal & con- 
stitution, July 22, 1956, p.l3-D) 
© 22JU156; KK1228U9. 
Vision insurance; you fill in the 
amount. Look for the Golden 
Triangle, (in Atlanta Journal & 
constitution, Aug. 19, 1956, 
p,5E) © 19Aug5b; KKI24529. 
Who's behind your Tood vision? 
Golden Triangle. (In Atlanta 
journal fc constitution, July 15, 
1956, P.9-J) © 150ul56; 
liK1228i).8. 
BATDK CIQAHS, IHC. © 

John Ruslcln, finest quality Mild 
cigars; fresh pack, © 25Mar57; 
KK124992, 



CURRENT REGISTRATIONS 



BEACON CO. © 

Help your heart use these Bea- 
con wax housewlvea' heart-saver 
tips. © 2Mar57; KK123708. 
Help your heart, use these heart- 
saver tips; no, yes. Beacon quik- 
gloss non-rubbing wax. (in Boston 
evening American, Mar. It, 1957, 
p. 21) © ltMar57; KK124635. 
Help your heart; yes, use these 
heart-saver tips. Beacon quik- 
glosB non- rubbing wax. (in 
Boston daily globe. May 31, 1957, 
p. 7) Appl. states prev. reg. 
l4Mar57, KK124635. NM: additions 
& changes. © 31May57; KK125899. 
Keeps floors cleaner . . . Beacon 

?ullc-glo88 non-rubbing wax. 
In Boston evening American, May 
2, 1957, p. 19) © 2May57; 
KK1250't3. 

Sad; glad; she switched to Beacon 
wax, now her floors do not turn 
yellow readily. (in Boston eve- 
ning American, May 9, 1957, p. 25) 
© 9May57; KKlSSJll. 

Sad, she used an ordinary wax . . . 
glad, she switched to Beacon wax 
Quik-gloss non-rubbing wax. 
(In Boston traveler, June IJ, 
1957, p. 9) Appl. states prev. 
reg. KK125311. NM: "new illustra- 
tion & slight copy changes." 
© 15Jun57; KKI26325. 
BEAI'nCR PRODUCTS CO. © 

Pound, the missing link. Stud bar 
comes to the rescue. © llApr57; 
KKI25265. 

BEAR MANUFACTURING CO. © 

Oet a car full of happier driving 
at the happy Bear sign. It's 
dangerous and costly . . . get this 
free facts booklet now. Bear 
safety service. (In The Saturday 
evening post. May 25, 1957, p.98) 
Appl. author: Hanson & Stevens, 
Inc. © 22May57; KK1257t6. 
BEARD, JOHN E. , sole owner BEARD 

PRODUCTS CO. SEE Beard Products 

Co. 

BEARD PROD'TCTS CO. 

Carfab cleane*, for automobile 
interiors, painted trim ... 
Net weight 2 lbs. © Beard Prod- 
ucts Co., solely owned by John E. 
Beard; 15May57; KKl 25639. 

BEAT 'ilk: CLOCK, INC. O 

Boat the Clock, mttRiictlc blackboard; 
a 2 In 1 large notal board. 
O Biar56; ia:i225U9. 

BEATRICli KOO j3 CO. O 

After years of roaearch. Dr. 0. C. 
North's new process achieves a 
marpnrlne miracle; Introducing 
Hoadow Gold tonot tested nnrn;a- 
rlno. (In Dos llolnoa tribune, 
Mov. 1'5, 1V56, p. 36) o l$:!Qv[ib; 
iaci229l6. 
After years of research. Dr. 0. C. 
North's new [jrocess; brings you 
a margarine miracle. Meadow Cold, 
toast tested, margarine. (In The 
Battle Creek enquirer & news. 
Apr. 10, 1957. section 2, p. 4) 
O iOApr57; KK124948. 
Ur. 0. C. l.'orth'a iimuzinr, nov; pro- 
conn; uriotlior lU.n'iow flol.l ro- 
Boarchi liiicovor:/, toast tooted 
vofotablo oloomurRorlno. Ono lb. 
not wt.; k yollow nunrtors. 
O lJul56! KKI225O3. 
Proo, one pound, whon you buy 1 l'>. 
of now IlodUow Gold Loi-Mt Lojltnd 
r.miv"urlne. ( In MuekoRon chron- 
Iclo, Uoo. 12, IV^i., p. 35) 
'^ l?Uoc5o; 1CK122S/1^. 
i''poo pastry brush whan you b\xj 1 lb. 
of now lloalow Oold tonot toutod 
innrri.rlno; pluoLlo handle, I'./S 
v'lliio. (Tn llornltip; doinocrnt, 



Uavennort, Iowa, Oct. 25, 1=756. 
p. 28)" ^ 250ot56 (In notice: 

1955); ia<:i22gil+. 

Meadow Oold mealtime adventures, by 
Beatrice Cooke; crab 'n' cheese 
casserole. (In Ladles' hone Jour- 
nal, Oct. 1955, p. Ill) Appl. au- 
thor: a. Park Taylor. © 27Sep5';; 
KK122}kh. 

Meadow Gold strawberry social Ice 
cream; new easy recipes for your 
favorite ice cream. (in Wichita 
evening eagle, Wichita, Kan., 
May 2, 1957, p.l2B) Appl. au- 
thor: Mrs. J. W. McBrady. 
© 2May57; KKI25678. 

Only 30/i and one La Choy label for 
exclusive silken scarf of the 
four seasons; American cooked 
Chinese foods. (in Chain store 
age, grocerv managers ed. , Apr. 
1957, p. 98b) Appl. author: Mrs. 
J. W. McBrady. NM: all new, 
except artwork of scarf. 
© 30Mar57; KK125227. 
Scarf of the four seasons; La Choy 
American cooked Chinese foods. 
(In True story. May 1957, p. 88) 
Appl. author: Mrs. J. W. McBrady. 
NM: all new except artworic of 
scarf. © 4Apr57; KKI25228. 
BEAUTE VUES CORP. © 

At last, one lotion waves all hair- 
textures electronically in 10 
minutes. Chemtronic Life perma- 
nent; product by Nutrl -Tonic, 
(in Dally sun, San Bernardino, 
Calif., Jan. 30, 1957, p.8) 
Appl. author: Samuel 0. Ronk. 
© 30Jan57 (in notice: 1956); 
KK1235'*t. 

Automatic waving is here; ends all 
guesswork; Chemtronic Life per- 
manent product by Nutrl -Tonic. 
Appl. author: Samuel 0. Ronk. 
© 12N0V56; KKI23789. 

Chemtronic Life permanent product 
by Nutrl -Tonic. 3-3tep directions 
for application. Appl. author: 
Samuel 0. Ronk. © 12Nov56; 
KKI23792. 

Chemtronic Life pick-up permanent 
by Nutrl -Tonic, with oil creme 
base. Contents: 2 oz. waving 
lotion, 1/4 oz. Dura-Lock, 36 end- 
papers. Appl. author: Samuel 0. 
Ronk. © 12N0V56; KKI23791. 

Electronic waving is here; this one 
lotion waves all hair-textures 
in 10 minutes. Chemtronic Life 
permanent; product by Nutri -Tonic, 
(in Dally press. Riverside, 
Calif., Jan. 30, 1957, p.A-5) 
Appl. author: Samuel 0. Ronk. 
© 30Jan57 (in notice: 1956); 
KK1235t5. 

Ends all guesswork; one lotion waves 
all hair-textures electronically 
In 10 minutes. Chemtronic Life 
permanent; product by Nutri -Tonic. 
(In Dally press, Riverside, 
Calif., Jan. 31, 1957) Appl • 
author: Samuel 0. Ronk. 
© 31Jan57 (m notice: 1956); 
KK1235'»3. 

Hello there, you're about to enjoy 
... permanent waving, automati- 
cally. Chemtronic Life. Ivan of 
Hollywood. Appl. author: Ivan 
Anderoon. O l2Nov5l); KK1:'37'K). 

New electronic waving for all halr- 
texturea; one lotion, 10-mlnute 
waving. Ends all gueaawork. 
Chemtronic Life ponnanont; prod- 
uct by Nutrl-Tonlo. (In Dally 
preoB, Riverside, Calif., Jan. 
28, 1957. p.A-8) Appl. author: 
Samuel 0. Ronk. t) 2BJan5Y (in 
notice: 1956); KKinjS*!. 

New alootronlc wavlnK for all halr- 
toxturoa; one lotion, lO-mlnutc 
waving. Enda all gueaawork in 



selecting lotion . . . Chemtronic 
Life ... (In Dally sun, San 
Bernardino. Calif., Jan. 29, 
1957, p. 15) Appl. author: Sam- 
uel 0. Ronk. © 29Jan57 (in 
notice: 1956); KK1235^2. 
One lotion waves all hair-textures 
electronically in 10 minutes. 
Chemtronic Life permanent; prod- 
uct by Nutri -Tonic. (in Evening 
telegram, San Bernardino, Calif., 
Jan. 24, 1957, p. 24) Appl. au- 
thor: Samuel 0. Ronk. © 24jan57 
(in notice: 1956); KK1235t0. 

BEAUTY BRASSIERE CO., INC. © 

Drop-cup nursing bra. Posture-Aid 
brassieres. (In Corset & under- 
wear review, Feb. 1957, p. 36) 
© 6Peb57; KK123758. 

BECK, C. 0. 

Trim, special diet bread. Colonial 
Baking Co. 1 lb. © lAug56; 
KK122680. 
BECTON, DICKINSON & CO. (?) 

B-D sterile, disposable blood lan- 
cet. PacKaje of 250. © USepSb; 
KKl 22739. 

B-D Tallqvist hemoglobin scale. 
© 4Sep56; KKI24522. 

r«emo from B-D; re, selecting a hypo- 
dermic needle; B-D Yale needles. 
By, 1-57. © 2Jan57; KK122333> 

Now at no additional cost . . . inter- 
changeable metal parts; B-D Mul- 
tifit Luer-Lok control syringe. 
H_404-57. © 22Apr57; 
KKI24983. 

BELK STORES SERVICES, INC. © 

DixieLad; Just like dad's. Durene 
cotton yam. © 6Nov56; 
KKI233II. 
BELL ENTERPRISES, I1!C . © 

Hebrew lessons; Zion record no. 198. 
Appl. author: Benjamin Sa.-nberg; 
(pseud,: Sam Berrr) '^ 121tec^6; 
KK121960. 
BENEFICIAL FINANCE CO, © 

Announcing .., Beneficial inter- 
national cash-credit account 
identification and services card. 
© 24May57; KK125931. 
DENGUE, INC. .■ 

How Ben-Gay brings you quick relief 
from muscular and rheumatic pain 
and the misery of colds, 
O 10Jan57; KK123233. 
BENZIGER BROS., INC. C 

Church goods, for church, rectory, 
convent, school and hone. 1957. 
NM: "new text and pictorial aat- 
ter." C lMar57; KK124902. 



CORP. ® 

Beretta. 1956 Olympic gold aedal 
winner. (In Ajnerlcan rifleman, 
Feb, 1957, p. 2 of cover) 
o lFeb57; KK123056, 
BESS, Giry movu. -^ 

Dairy-soft; a dairy compound with 
complete softener and omulslflor 
In accordanoo with now broad 
standards. Boss Vlto-Flod Prod- 
ucts, r- 2jan<7; Kla2a^21. 
BEST k CO., INC. <r 

BooauBO my busy achodulo proTanta 
my going abroad, I go to tha 
LI 11 put Ian Bataar. (In Haw York 
hornld-trlbuno, Pab. 2U, 1 9>7, 
p. 5) <r> 21*Pob37j KK1233aji. 

Thf I.lJlputlnn l\a..tu\r la .lunt 

a valcntlnt' ... moat fnin. . 
dixsn'a aJu.p in the wt»oi<- 
world. (In T»io N w Yoi-i, 
Fob. 12. 1957. ,.0) , . 

rht< modant Amarloan olaaaloa: 

Brat '8 Pjolualvo Shlptmakera and 
BrltlaJi ai>ortawaar. (In New York 



COMMERCIAL PRINTS AND LABELS 



BEST «: CO. © Cont'd. 

herald tribune, Apr. 21, 1957. 
p. 5) ©21Apr57; KK125044. 
There's a world of fashion for 
babies In the Llllputlan Bazaar. 
(In The New York times, Apr. 21, 
1957, p. 7) © 2lApr57; KK125037. 

BIGGERS BROS . , INC . © 

Chefs best potatoes. Net wt. 10 
lbs. © 6Nov56; KK123310. 

BLAKE PAINT CORP. © 

Bone dry In 15 mln. Ready to 

brush, hl-gloss finish. Contents 
1 pint U. S. Standard. Appl. 
author: David H. Obermeyer Ad- 
vertising Agency, Inc. 
© 15May57; KKl 25510. 

BLANDFORD, HERBERT STEEN. © 

A family budget purchase refund 
system. Glo auto wax. 
© l4Feb57; KK124629. 
The Paragon home economy service 
guide. Paragon shoe. 
3 20Mar57; KK124555. 

BLATZ BREWING CO. © 

You get draft-beer pleasure from 
bottle, tap or can; draft-brewed 
Blatz. (In Toledo blade. Mar. 
27, 1957, p. 12) Appl. author: 
Alln Blatchley. © 27Mar57; 
KK125709. 

BLICKMAN (S.) INC. © 

For everyone who fries, Blickman 
Pry-Saver. Appl. author: 
Benjamin L. Becker. © lMar57; 
KKI25606. 
Pry-Saver filter. Directions for 
operating your Pry-Saver filter. 
Appl. author: Bruce B. Blickman. 
© 15Mar57j KKI25607. 
Fry-Saver, for everyone who fries. 
Appl. author: Benjamin L. Becker. 
© 20Peb57; KKI25605. 
BLISH, MATTHEW B. d.b.a. METRO COPY 
CO. SEE Metro Copy Co. 

BLITZ-WEINHARD CO. © 

Enjoy a glass of the Cascades; 
Blitz. Two and one half bottles 
[& glass of beer] No,BW-57-P3. 
NH: scenic design. © lMay57; 
KKI2608O. 

Enjoy a glass of the Cascades; 
Blitz. 2 glasses [one of beer; 
scenic view In other] NM: lllus. 
& wording. © lApr57; KK126343. 

Pour yourself a glass of the Cas- 
cades; beer. [Bottle lying on 
side; glass; scenic view] (In 
Tavern topics. Mar. 1957, p. 12-13) 
© 15Har57; KKI26119. 

Pour yourself a glass of the Cas- 
cades; Blitz beer. (In The 
Oregonlan, Portland, Or., Mar. 
21, 1957, section 2, p. 12) 
© 21Mar57; KK1259't9. 

BLUE FIRE RINGS. © 

Diamond rings, with an interlocking 
feature. Appl. author: Hyman A. 
Massover. © lAug56; KK124923. 

BLUMBERG, JERRY. O 

Ken like women to wear clamour 

'^'lasses; contact lenses. (In The 
Jecroit times) O 22Jan56; 
KKI22576. 

BOGE, ALFRED. © 

Lanallure, exclusive protection for 
all fine furs. © 15Mar57; 
KK12t3^0. 

BOGENE, INC. © 

Store your separates; new storage 
bags. Stores 32 garments ... 
full 63" long; style B. 
® 25Jan57; KKI26036. 



BON AMI CO. © 

Greatest revolution in cleaning 
since first use of soap; new Jet 
Bon Ami smashes thru dirt bar- 
rier. Pushbutton freedom ... 
Appl. author: Ruthrauff & Ryan, 
Inc. © 20Aug56; KKl 23855. 

BOND, ROSS, JR. 

Ask for Bar-B-Com; barbecued in 
the husk. C Ross Bond, Jr. k 
Leonard P. Kaiser; 8jan57; 
KKI23O06. 

BORDEli CO. © 

Borden's egg nog Is ready-mixed and 
my, doesn't it look delicious. 
(In Life, Dec. 17, 1956, p. 60) 
© 130ec56; ia^.122862. 

But yovi don't have to be so old- 
fashioned to get old-fashioned 
coffee flavor. (In The Saturday 
evening post, Apr. 2, 1955, P.l;8) 
(^ 30Mar55; KK1223I4J.. 

Butterscotch is coming, yum-yum — 
butterscotch pecan ice creatm. 
(In The Saturday evening post, 
Apr. 6, 1957, p. 5) © 2Apr57; 
KKl 251 20. 
Cherry vanilla ice cream is too 
pood to miss. (In The Saturday 
evening post, Jan. 21, 1956, p. 69} 
© l8Jan56; KK;122015. 

Elsie brand anniversary golden 
vanilla ice cream. Centennial, 
1857-1957. One-half gallon liq- 
uid. © 5Mar57; KK125118. 

Elsie is inviting your customers to 
name her new twins. (In Chain 
store age, grocery managers ed., 
Jan. 1957, p. 120-121) © 2Jan57; 
KKI2313O. 

For 100 years, folks have been say- 
ing, if it's Borden's it's got to 
be good. (In Chicago tribune, 
Jan. 10, 1957, P.8-P) © 10Jan57; 
KKI23132. 

Glacier Club chocolate ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27May57; 
KKI26157. 

Glacier Club strawberry ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27Hay5T; 
KKl 261 56. 

Glacier Club vanilla Ice cream. 
Half gallon liquid. Appl. au- 
thor: Marathon Corp. © 27May57; 
KKI26155. 

Heart of Milk makes 5 quarts; non 
fat dry milk solids. Net wt. 
1 lb. © 27Apr57 (in notice: 
1956); KKI25121. 

Here's a special cake, with a spe- 
cial frosting, make them both 
with Borden's creaai. (in The 
Saturday evening post. May 4, 
1957, p.'^9) © 30Apr57; KK125122. 

I know folks want to see our nnw 
twins. Homogenized milk. (In 
Life, Jan. 7, 1957, p.58) 
© 3Jan57; K!a223t|.2. 

I love Borden's clierr; vanilla; 
it's t'le cheeriest, cherryest ice 
cream ever. (In The Saturday 
evening post, Jan. 12, 1957, P.12) 
© 8Jan57; Kj;i22860. 

If you have to glue it, let Elmer 
do it; Elmer's Glue-All. (In 
Better homes & gardens, Apr. 1957, 
p. 166) © 24Apr57; KKI26224. 

Lady Borden ice creai^i Iz e :Lra-fOod 
because it's made with extra 
cream; holiday bisque tortoni. 
•^ l5liov56; KKI2286I. 

Lady Borden ice creain is extra-p;ood 
because it's made with extra 
cream; plantation peach. (In 
Life, July 9, 1956, p. 39) 
© 3Jul56; K]<;i22017. 

Marie Harel brand camembert soft 
ripened cheeae. Net wt. 4 oz. 
© 6Peb57; KKI25II9. 



Name Elsie's twins; $100,000 In 
prizes. Borden's milk, fine 
cheeses, ice cream. (in Chicago 
Sunday tribune magazine, Feb. 3, 
1957, p. 54) © 3Peb57; 
KKI25032. 
Name Elsie's twins; $100,000 in 
prizes. For your entry xise label 
from Borden's evaporated milk. 
© 25Jan37; KKI2303I. 
Name Elsie's twins; $100,000 in 
prizes. Milk, fine cheeses, ice 
cream, Starlac. (In Life, Feb. 
4, 1957, p. 22-23) © 31Jan57; 
KKI23131. 
New, Dutch chocolate almond ice 
cream fi?om Borden's. (in The 
Saturday evening post, Oct. 13, 
1956, p. 77) © 80ct56; 
KKI23050. 
l;ew hir-hway joint outtinf saves 
bumps and bucks. Cardinal Eni^i- 
neering Corp. of Philadelphia. 
(In B-'siness week, Nov. 5, 1955, 

p. 101) © li-;.ov55; KK122859. 
New idea. Tuna-bake. Grated Par- 
mesan and Romano cheese. (in 
Ladles' home Journal, Mar. 1957, 
p. 160) © 27Peb57; KKI25117. 
New instant Dutch chocolate flavor- 
ed mix, for maJclng hot and cold 
drinks. Net wt. 1 lb. 
C 29Jan57 (m notice: 1956); 
KKI23052. 
Pineapple cheese cake. Borden's 
Eagle Brand sweetened condensed 
milk. (In Good housekeeping, 
Sept. 1956, p. 223) © 20Aug56j 
KKI25225. 
Serve Borden's cottage cheese a 
different way every day, says 
Elsie, the Borden cow. (in 
Ladies' home Journal, Mar, 1957, 
p. 38-39) © 27Peb57; KKI25427. 
Starlac the heart of milk, so good, 
so pure, so v;holesorae. [Hilk in 
stemmed Rlass] (In Good house- 
keeping, July 1956, p. 29) 
© 20Jun56; KK122016. 
Top off fine dinners with cheese 
for dessert, suggests Elsie, the 
Borden cow. Llederki^anz braiid 
cheese, Military brand camembert 
cheese. (in Look, Dec. 11, 1956) 
© 27NOV56; KK123053- 

BOSTON ENVELOPE CO. © 

The German rotary window envelope 
machine; operator's mEinual. 
O l8Feb57; KK124056. 
The wide range rotaiy window enve- 
lope machine; operators' mauiual. 
© l8Peb57; KK123262. 

BOSTON PRINT. CO. 

1957 home schedule; White Sox, Cubs. 
City National Bank & Trust Co. of 
Chicago. © Nathan R. Krock 
d.b.a. Boston Print. Co.; lFeb57; 
KKI23306. 
1957 home schedule; Yankees, Giants, 
Dodgers. Second National Bank of 
New Haven. © Nathan R. Krock 
d.b.a. Boston Print. Co.; 
22Mar57; KK124166. 
I957 schedule, home and away; Boston 
Red Sox. Maiden Trust Co, 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; lFeb57; KKI23113. 
1957 schedule, home and away; Red- 
legs. Home Fedei'al Savings i 
Loan Assn. of Cincinnati. 
© Nathan R. Krock d.b.a. Boston 
Print. Co.; 22Mar57; KK124165. 
1957 schedule; Phillies. Central- 
Penn National Bank. © Nathan R, 
Krock d,b,a. Boston Print, Co,; 
lFeb57; KKI23307. 
1957 schedule; Pittsburgh Pirates; 
home and away. The Dollar Savings 
Bank. © Nathan R. Krock d.b.a. 
Boston Print, Co,; lPeb57; 
KKI23II4, 



CURRENT REGISTRATIONS 



Schedule for 1957; home, away; 
Baltimore Orioles. The Plrat 
National Bank. © Nathan R. 
Krock d.b.a. Boston Print. Co.; 
lPeb57; KKI23305. 

BOTANY MILLS, INC. O 

Botany as suited by Moordale. 
Prom Botany v/here fabric is a 
fine art ... (In Seventeen, Jan, 
1955, p. 8-9) © lJan55; 
KK124-393. 
The Botany ^00 luxury look, tai- 
lored by Daroff. (in Life, Oct. 
29, 1956, p. 65) Appl. author: 
A. J. Silberstein, Bert Gold- 
smith, Inc. '^ 290ct56; KKL22132. 
Botany 500 offers you the stamp of 
fashion, tailored by Daroff. (In 
The New YorK times magazine, Sept. 
2, I95t), p. 72) Appl. author: 
A. J. Silberstein, Bert Goldsmith, 
Inc. © 2Sep$6; KK122127. 
Color springs Into focus; the low- 
shade colors ... Botany brands. 
Bert Bacharach. (in The Saturday 
evening post, Apr. 2, 1955, P. 
107) Appl. author: Silberstein 
& Goldsmith. © 2Apr55; KK125290. 
Crest of fabrics, symbol of supe- 
riority in fine lightweight fab- 
rics, expertly tailored; Botany 
brand ^00, tailored by Daroff. 
(In Esquire, Kay 1956, p. 16-17) 
Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. O UApr56; 
KKI2213U. 
A dramatic new development; Mid- 
Weieh suits that are wearable 10 
months of the year; Botany brand 
500, tailored by Daroff. (In 
The New York times magazine. Mar. 
11, 1956, p. 80) Appl. author: 
A. J. Silberstein, Bert Gold- 
smith, Inc. O llHar56; KK122126. 
A dramatic new development; the 

Botany 500 Mld-Weigh, the clothing 
that's wearable 10 months of the 
year. (in Esquire, Apr. 1956, 
p. 118) Appl. author: A. J. 
Silberstein, Bert Goldsmith, Inc. 
(^ 7Mar56; Kia22135. 
Favorite choice for America's well- 
dressed men ... Botany brand 500, 
tailored by Daroff. (In The New 
York times magazine. May 6, 1956, 
p. 80) Appl. author: A. J. Sil- 
berstein, Bert Goldsmith, Inc. 
O 6May56; KK122130. 
First choice of America's well- 
dressed men In cool, lightweight 
tailored clothing; Botany brand 
500, tallorod by Daroff. (in 
Lira, May 21, 1956, p.163) Appl. 
author: A. J. Silberstein, Bert 
Goldsmith, Inc. O 21May56; 
Ka122133. 
For the man who looks for the 

fashion look, Weber and Hellbroner 
prosentB Botany brand 500, tai- 
lored by Daroff. (In The Now York 
times mngazino, Sept. 30, 1956, 
p. 3) Appl. author: A. J. fAl- 
borntoln, Bort Goldsmith, Inc. 
ey 30Sop56; i;ia22i29. 
^Yom the crest of fabrics by Botany 
brund 500, tailored by Daroff, tho 
casual wear that la truly tallorod. 
(Tn Holiday, Apr. 1956, p. 90-99) 
Appl. author: A. J. Sllbonitoln, 
Bort Ooldamlth, Inc. fl 21Mar56; 
KKI2213I. 
Ho la nn Ivy oxooutivn now; Botany 
brand 500, tailored by Daroff. 
(Tn Kaquiro, Oct. 1956, p. 52-53) 
Appl. author: A. J. Sllboratoln, 
lii^rt Ooldamlth, Inc. C* 5.Sop56; 
KK12;'136. 
A poyul tront In cool luxury; 
Motiiny brand 500 tallorod by 
" ~ » Siilurday < 






May ' 



hf) 



Appl. author: A. J. Silberstein, 
Bert Goldsmith, Inc. O 5May56; 
iCK122128. 

BOURNS LABORATORIES, INC. © 

Absolute pressure transducer, model 
14.09. (Bulletin no.l|09/7/C) 
© ll4Mar57; KKI23 914-5. 
Bourns new Trlmpot Jr.; micro- minia- 
ture size, high power rating, 
humidity proof. S lFeb57; 
KKI25025. 
Carbon Trimpot; model 212 with sol- 
der lugs, model 213 with printed 
circuit pins. (Bulletin 
212/213/C/7) ll|J1ar57; 
KK12J 914.7. 
Differential pressure transducer, 
model 509. (Bulletin no.509/7/B) 
© ll4.Mar57; KKI239I4.9. 
High temperature Trimpot; model 265 
with solder lugs, model 266 with 
printed circuit pins. (Bulletin 
no.265/266/c/7) © ll4Mar57; 
KK1239k6. 

Humidity-proof Trimpot; model 233 
with solder lugs; model 23^- with 
printed circuit pins. © l4Mar57; 
KK124298. 
Hodel 602A Accelerometer. bulletin 
rio.602A/6/K. © 7Jan57; ;U<122301. 
New high level performance pressure 
transducers by Bourns. 
© 31Jan57; KK122914.8. 
Trimpot, Jr., model 220; micro-min- 
iature, high power, high tempera- 
txire, humidity-proof. (Bulletin 
220/C/7) © ll4.Mar57; KKI239I4.8. 
Trimpot, model 207 Hi-R; high power, 
2 watts ... © 31Jan57; KK122914.9. 
Trimpot, model 230 humidity-proof; 
guaranteed to meet Mil specs. 
© 31Jan57; KK122950. 
BOWAiJ APPLE PRODUCTS CO., I!.C. © 
PrunApple juice. Contents 1 quart. 
Ai>pl. author: Piedmont Label Co. 
f^ 10Sep56; Kia22311. 
BRACH (E. J.) & SONS. © 

Created for your summertime enjoy- 
ment; Brach's summertime candles. 
(In Life, May 13, 1957, p. 66-67) 
© 9May57; KK125551. 
Tastes even better than it looks; 
finest real chocolate. Take your 
Dick of America's favorite can- 
dles ... (In Life, Feb. 18, 
1957, p. 5) © ltFeb57; KKI23631. 
BRADLEY (MILTON) CO. © 

Chinese Checkers, complete with 
marbles; for ages 5 to adult. 
^1630. © lAug56; KKI25283. 
^ big learn how puzzles; large 
pieces for little fingers; apti- 
tude tested. For ages 4 to 9. 
4707. © lMar57; KK125288. 
Fractions are as easy as pie; for 
ages 7 to 12. 4706. V lM«r57; 
KK125466. 
Giant Steps. Place "may I" cards 
here. 47OO-X. © lMar57; 
KKI25282. 
Giant Steps; for ages 5 to 11. 

4700. © lMar57; KK125286. 
Happy birthday surprise game; for 
agey^tolO. 4711. o i„ar57; 
The Happy Little Train game; for 
ages 5 to 12. 4310-8. o lMar57 ; 
KK125284. 
The Happy Little Train game. Toll 
bridge, atrawberry soda falls 
[and others) 4310-8-X. 
O lMar57; KK12^285. 
How to play tho Merry Bell p.arae. 
4Y13-X1. o lMar')7; KKl;>b46Y. 
India; for aKoa 6 to adult. 16 
playing pleoos for 2, 3, or 4 
players. 4633. O lAug56; 
KK 125287. 
Tht- Morry Di-ll Kamo. 4713-X. 
o IMar'.Y; KKi:",46e. 



The Merry Bell game; for ages k to 
8. 4713. © lMar57; KK125469. 

BRADSHAW (R. D. ) & SONS. © 

3 Bears honey. Mama Bear size. 
Net wt. 12 oz. © 4Aug49; 
KKI25636. 

BRAi.L/E;:Fi£LS, CARL. © 

Impossible? Of course, but do you 
know why? [Endorsed by] 0. W. i 
D. II. Scalp & hair applications 
3: massage. (In Rape, Apr. 1957, 
p. 7) © 27Dec56; KK12230l(.. 

In the heart of every bald man there 
is a secret wish; scalp and hair 
applications 6: nassafre. [Endorsed 
by] '.'allace Jay [and others] 
(In Sta-, Mar. 1957, ?.53) 
O 10J.-^.n57 (in notice: 1956); 
rTvl2239(^. 
BRAQXffiTTE, INC. © 

New lowest-priced adjustable bead 
type picture frame . . . Quick- 
Frame. (In Art material trade 
news, Apr. 1957, p. 18) 
© 3Apr57; KKI26363. 

BRAUN (C. P.) & CO. © 

Single pass heat exchangers; type 
ETS and type ETE; cross section. 
Apr. 1957. © 29Apr57; KKI26032. 

BRAUN, LIONEL H. © 

Styp tips; heal razor nicks with the 
little blue sticks. © 24Nov56; 

KKI23127. 

BRAVE (ROLAND) CO. © 

Betty Brave's Pot-Luck. Keep this 
shopping list hauidy ... Prize 
quiz. Bon Ami, Keebler [and 
other products] Appl. author: 
Roland Brave. © 27Mar57; 
KKI24787. 

BRECK (JOHN H.) INC. © 

Beautiful hair; Breck; Breek shampoo 
Christmas gift package. Delia 
Robbla with pint bottle of shampoo. 
(In Ladles' home Journal, Dec. 

1956, p.lji) © 3ON0V56; KK1217eo. 
Beautiful hair; Breck. Carol Evans 

and 3, 8 02. bottles of shampoo. 
(In Ladies' home Journal, Apr. 

1957, p. 36) >.0 29Mar57; 
KK124443. 

Beautiful hair; Breck. Connie and 
3, 8 oz, bottles of shampoo. (In 
Ladles' home Journal, May 1^57, 
p. 197) V 2bApr57; KK125355. 

Beautiful hair; Preck. Gall I ach- 
arlty & 3, U oz. bottles of sham- 
poo. (In Ladles' home Journal, 
Feb. 1V57, p. 3 of cover) 
© 25Jan57 (In notice: lv56); 
KKI22935. 

Beautiful hair; Breck, Judy Breck 
and 3. 8 02. bottles of shampoo. 
(In Ladles' home Journal, Mar. 
1957, P. 144) © 22Peb57; 
KK 123889. 

Honutlful )i:ar; Breok. Polly * Ca- 
rol Hu'-Mos 4 3, 8 08. bottles of 
r.'m.mpoo. (In Lndios' homo Journal, 
■;»n. 1957, p. 3 of oovar) 
^ 2tD«c56 (in notice: 19'?7): 

wa;7.^v;,7. 



I pay I 



you 



Spow plan; home and ^arvlen i 

tPTB. (In Boo ton 3unday herald. 

Mar. ^l , lOS' . aectlon '0 Appl. 

author: Beiuielt A Northrop, Inc. 

O Joseph Brock & Son» Corp. d.b.a. 

Breck 'a; ^llUr'M; iaci?S«'* . 
BRKMNKR, Al.OYSIU.''. J. d.b.a. IWKMNKK 
MULTIPLICATION KKCORIV^ . ;->KK Hn»wic . 
MulllpUoatlon Hecopvla. 



COMMERCIAL PRINTS AND LABELS 



BREMNER MULTIPLICATION RECORDS. 
Musical multiplication tables; 
record 1. Side 1, table of 2s j 
side 2, table of 3s. © Aloyslus 
J. Brenmer d.b.a. Bremner Multi- 
plication Records; 190ct56; 
KK126029. 

BRIDDELL (CHARLES D. ) INC. © 
World's most Imitated knives. 

Carvel Hall's Vogue steak knives 
(In Better homes & gardens, 
Oct. 1956, p. 112) Appl. author: 
Van Sant, Dugdale & Co., Inc. 
© 25Sep56; KKI26311. 
BRIDGEPORT BRASS CO. © 

Beautiful ^ridreport copperware with 
the Tna.Tlc heart of copper; for 
your Valentine, the gift with a 
heart, (In Better hoiaes i fi-ardens, 
Peb. 1957, P.I4-8) Appl. author: 
Hazard Advertising Co., Inc. 
'^ Utensil Division, Bridp-enort 
Brass Co.; 22Jan57; ra;l22765. 
Start off with the finest in stain- 
less steel; Bridgeport copperware, 
with the magic heart of copper. 
(In Modem bride, summer 1957, 
p. 63) © 15Apr57; KK12^951. 

BRISTOL-I'iyERS CO. 

Beauty boxes for locker or vanity, 
at school, at home, at work. 
Pine beauty and grooming products: 
Mum, Trushay, Ipana, Aram en s . 
Appl. author: Sally Dickson As- 
sociates. © 7Peb56; KK123979. 
Pacts about perspiration. Mum pro- 
vides effective protection against 
body odors. Appl. author: Sally 
Dickson Associates. © 10Jan56; 
KKI23982. 
Good teeth brighten your futiire. 
Published in the interest of bet- 
ter dental health by the makers 
of Ipana tooth paste. Appl. au- 
thor: Sally Dickson Associates. 
© H|Nov56; KKI2398O. 
Hand safety in the kitchen. Pub- 
lished ... by the makers of 
Trushay lotion. Appl. author: 
Sally Dickson Associates. 
© 26JUI56; Kia23983. 
Toothbrushing in the classroom, a 
new dimension in dental health 
teaching. Ipana educational 
toothbrushing kit. Appl. author: 
Sally Dickson Associates. 
© 10Jan56; KKI2398I. 

BROADWAY G01ITRACTIi;0 CO. 

The reel HcKoy. © Harjorie D. Mash 
d.b.a. Broadway Contractinf^ Co.; 
3Dec^6; KK122857. 

BROWIJ & iVILLIAMSON TOBACCO CORP. © 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Rin 
Adaiis. (in The Mchigan daily, 
Ann Arbor, Mich., Dec. 16, 1956, 
p. 3) Appl. author: Ted Bates & 
Co., Inc. © 16Dec56; KK122575 . 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Bill 
Easterlins. (In Ohio State lan- 
tern, Columbus, Dec. 11, 1956, 
p. 7) Appl. author: Ted Bates & 
Co., Inc. O l]Dec56; KK122679. 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Bob Beck- 
er. (In Michigan State news. East 
Lansing, Mien., Nov. 26, 1956, 
p. 3) Appl. author: Ted Bates & 
Co., Inc. © 20Nov5b; KKI23093. 

Campus leaders agree Viceroys are 
smoother. [Endorsed by] Bob 
Jaffe. (In The Dally Pennsylva- 
nlan, Philadelphia, Dec. 17, 
1956, p. 3) Appl. author: Ted 
Bates & Co., Inc. © 17Dec56; 
KKI23167. 

Cajnpua leaders agree Viceroys are 
smoother. [Endorsed by] Fred 
Halperln. (In U.C.L.A. dally 



bruin, Los Angeles, Nov. 21, 
1956, p.M-7) Appl. author: 
Ted Bates & Co., Inc. © 21Nov56; 
KK123164. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] Jimmy 
Brill. (In The Dally Texan, 
Austin, Tex., Dec. 20, 1956, p. 5) 
Appl. author: Ted Bates & Co., 
Inc. © 20Dec56; KK12'V847. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] John 
Stimrael. (In Ohio State lantern, 
Columbus, Nov. 19, 1956, p. 3) 
Appl. author: Ted Pates 2c Co., 
Inc. © 19Nov56; ica22678. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] John 
Vlahos. (In Daily Calif omian, 
Berkeley, Calif., Dec. 18, 1956, 
p. 6) Appl. author: Ted Bates & 
Co., Inc. © l8Dec56; KKI23165. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] Larry 
Knelfel. (in The Dally Pennsyl- 
vanlan, Philadelphia, Nov. 19, 
1956, p. 2) Appl. author: Ted 
Bates & Co., Inc. © 19Nov56; 
KKI23168. 
Campus leaders agree Viceroys are 
smoother. [Endorsed by] Tim 
Leedy. (In The Michigan daily, 
Ann Arbor, Mich., Dec. 16, 1956, 
p. 3) Appl. author: Ted Bates 
& Co., Inc. © l6Dec56; 
KKI23166. 
Campus leaders agree Viceroys are 
smoother. [Endor-ed by] Tim 
Leedy. (In The Michigan daily, 
Ann Arbor, hich. , iiov. 21, 1956, 
p. 5) Api)i. auuhor: Ted Baxes t; 
Co., Inc. © 21]!ov56; Ki:i2257li. 
Cary Middlecoff, golf champion, 
says: Viceroy has the smoothest 
taste of all. (In The Saturday 
evening post. Mar. 2, 1957, p. 80) 
Appl. author: Ted Bates & Co., 
Inc. © 26Feb57; KK123700. 
Gary Middlecoff, golf champion, 
says. Viceroy has the smoothest 
taste of all. (In The Saturday 
evening post. May 25, 1957, P.2I4.) 
Appl, author: Ted Bates & Co., Inc. 
© 2iMay57; Kia25695. 
Ceil Chapman, top fashion designer, 
says: Viceroy has the smoothest 
taste of all. (In Mademoiselle, 
Peb. 1957, p. 53) Appl. author: 
Ted Bates & Co., Inc. © 29Jan57; 
1CK122677. 
Charles H. l/cidner of V/est Shokan, 
li. Y. , savs: Viceroj has the 
smoothest" taste of all. (In The 
Rural i:ew Yorker, Feb. 2, 1957. 
p. 76) Appl. author: Ted Bates & 
Co., Inc. © 2Peb57; KK122e23. 
Don Carter, bowling champion, says: 
Viceroy has the smoothest taste 
of all. Mr. & Mrs. Don Carter, 
(in The Saturday evening post. 
Mar. 23, 1957, p. 127) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 19Har57; 1^124180. 
Prank Walter of Freeport, 111., 
says: Viceroy has the smoothest 
taste of all. (in Successful 
farming, Mar. 1957, p. 89) Appl. 
author: Ted Bates & Co., Inc. 
© l8Feb57; KK123699. 
Harvey Garrett of St. Franclsvllle, 
La., says: Viceroy has the smooth- 
est taste of all. (In The Pro- 
gressive farmer, Carollnas-Va. 
ed. , Mar. 1957, p. 17) Appl. au- 
thor: Ted Bates !t Co., Inc. 
© i5Feb57; KK123697. 
How champion golfer, Sam Snead, 
blasts out of a trap. Viceroy 
filter tip cigarettes. (In The 
Overseas weekly, Apr. 28, 1957, 
comic section, p. 5) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 25Apr57; KK125506, 



Hugh W. ?&Tvov of Cameron, S. C, 
says: Yes, sir. Viceroy has the 
smoothest taste of all. (in The 
Progressive farmer, Cai^olinas- 
Virginia ed.. May 1957, p.l7) 
Appl. author: Ted Bates & Co., 
Inc. © 15Apr57; KKI25027. 
Jane Derby, famous fashion designer, 
says: Viceroy has the smoothest 
taste of all. (in Mademoiselle, 
June 1957, p. 22) Appl. author: 
Ted Bates & Co., Inc. © 29MayS7- 
KKI25696. ^"^:>i> 

Jim HerinT of rIcGregor, Texas, sajs: 
Viceroy has the smoothest taste of 
all. (In Farm and ranch, southern 
acrioulturist, Feb. 1957, p. 3 of 
cover) Aopl. author: Ted Bates 
G: Co., Inc'. © 15Jan57; 0:122:^72. 
Jim Weymouth of Amarlllo, Texas, 
says: Viceroy has the smoothest 
taste of all. (in The Progres- 
sive farmer, Tex. ed.. Mar. 1957, 
p. 17) Aopl. author: Ted Bates 
& Co., Inc. © 15Feb57; KKI2369B. 
Joe 0' Bryan of Hiattvllle, Kansas, 
says: Viceroy has the smoothest 
taste of all. (In Farm Journal, 
May 1957, p. 4 of cover) Appl. 
author: Ted Bates & Co., Inc. 
© 20Apr57; KKI25029. 
Liike Detraz, Jr., rice grower of 
Abbeville, La., says: Viceroy has 
the smoothest taste of all. (in 
Progressive farmer, Feb. 1957, 
p. 17) Appl. author: Ted Bates 
& Co., Inc. © 17Jan57; KKI2U17. 



Jr., 



• of 



Abbeville, La., says: Viceroy has 
the snoothest taste of all. (In 
The Pro'^ressive farrier, Feb. 1957, 
p. 17) Appl. author: Ted Bates I: 
Co., Inc. © 15Jan57; KK122671. 
Mickey Mantle, home-run champion, 
says: Viceroy has the smoothest 
taste of all. (In This week. 
May 12, 1957, p. 7) Appl, author: 
Ted Bates & Co., Inc. © 12Hay57; 
KKI25693. 
Mollie Pamis, internationally 
famous fashion designer, says: 
Viceroy has the smoothest taste 
of all. Filter tip cigarettes. 
(In Charm, Apr. 1957, p.32) 
Appl. author: Ted Bates & Co., 
Inc. © 22Mar57; KK12'H77. 
A must in every machine; Viceroy; 
Kool. (in Vend, Dec. 1956, 
p. 126) Appl. author: Ted Bates 
& Co., Inc, O 25Nov56; KK122102. 
Now Viceroy comes in 2 packages; 
flip-open box, familiar pack; 
filter tip cigarettes, (in Los 
Angeles examiner. May 8, 1957, 
section 1, p. 11) Appl. author: 
Ted Bates & Co., Inc. © 8May57; 
KK12535'^. 
Now, with the amazing filter-of- 
the-future; Viceroy satisfies 
cigarette hunger . . . (in The New 
Yoric times. Mar. 15, 1957, p.26) 
Appl. author: Ted Bates & Co., 
Inc, © 15Mar57; KK124178. 
ijurses everywhere a'-ree: Viceroy !icl 
the smoothest taste of all. (In 
liursincr world, Jan. 1957, p.ij- of 
cover) Aopl. author: Ted Bates 
Zi Co., Inc'. © 2Jan57; ia<122673. 
Nurses everywhere agree : Viceroy has 
the smoothest taste of all. (In 
Nursing world, Jan. 1957. P.'^ of 
cover) Appl. author: Ted Bates 
& Co., Inc. O 2Jan57; KK124418. 
Pancho Gonzales, tennis champion, 
says: Viceroy has the smoothest 
taste of all; filter tin cig- 
arettes. (In Look, Apr. 16, 
1957, p. 85) Appl. author: Ted 
Bates & Co., Inc. © 2Apr57; 
KKI25026. 

Peter De Baun of Richfield Springs, 
N. Y., says: Viceroy has the 
smoothest taste of all, (In The 
Rural New Yorker, Mar. 2, 1957, 



CURRENT REGISTRATIONS 



p. 159) Appl. author: Ted Bates 
& Co., Inc. e 2Mar57; KK123701. 
Smokers everywhere are finding out 
Viceroy has the smoothest taste 
of all. (In Ebony, Apr. 1957, 
p. 82) Appl. author: Ted Bates 
& Co., Inc. © 10Mar57; KK12't919. 
Troy Kinder of Frederick, Oklahoma, 
says: Take it from me. Viceroy 
has the smoothest taste of all. 
(In The Progressive farmer, Tex. 
ed.. May 1957, p. 17) Appl. au- 
thor: Ted Bates & Co., Inc. 
© 15Apr57; KKI25028. 
Viceroy has the smoothest taste of 
all. At your finger tips; better 
tobacco, better filter, better 
taste. (In The Transcript, Se- 
attle, Wash., Mar. k , 1957, p.7) 
Appl. author: Ted Bates & Co., 
Inc. © 4Mar57; KK124179. 
Why dc Anerlca's champion athletes 
choose Viceroy? Mickey Mantle, 
Sam Snead [and others] (In The 
Saturday evening post. May 11, 
1957, p. 80-81) Appl. author: 
Ted Bates & Co., Inc. © 7May57: 
KKI25694. 
V/illiam Henry, Jr., of Cambridge, 
111., sajs: Viceroy has the 
smoothest taste of all. (In Farm 
journal, Feb. 1957, p.63) Apnl. 
author: Ted Bates 8c Co., Inc. 
O 26Jan57; KK122822. 
BRO//N BOVSRI CORP. '^> 

Instructions for installation and 
operation; Brovm Boverl air blast 
breaker, type DHVF 330 n 10 ax. 
Appl. author." V/erner R. Streuli. 
O 10Jan57; KK122609. 
Read the story behind this ad; air 
blast breaker. 0013-3114.7 11-56. 
Appl. author: Corbin Advertising 
Agoncy. O 25::ov56; KK;122610. 

BROWN-PORMAN DISTILLERS CORP. © 

A 160138; every bottle registered 
for your customers' satisfaction. 
Old Forester. (in Patterson's 
California beverage gazetteer, 
Jan. 1957, p. 3 of cover) Appl. 
author: Ruthrauff & Ryan, Inc. 
© lJan57 (in notice: 1956); 
KK123f53. 

Design for ^Jvlng; again the pace- 
setter in decanter design; Old 
Forester. (in Monopoly State 
review, Oct. 1956, p. 3 of cover) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 200ct56; KK125210. 
' olfrn for rivinr/, Old i''orester. 
(In Life, Oct. 29, 1956, p. 6) 
Appl. author: Ruthrauff & Ryan, 
Inc. lt;iov56; KK1219i|3. 
i..j.-3gn for giving; the year's most 
advanced decanter, and it's filled 
with famous bonded Old Forester, 
(In Chicago tribune, Nov. 16, 
1956, sports section, p. 5) Appl. 
author: Ruthrnuff r^ Ryan, Inc. 
O 16Nov56; Kia2263(J. 

Design for giving; you give bo much 
more when you give the year's 
most advanced decanter; Old For- 
ester. (In Chicago tribune, Dec. 
Y, 1956, sports section, p. 5) 
Appl. author: Ruthrauff & Ryan, 
Inc. V 7Dec56; KK122639. 

It'B later than you think; choose 
the year'B moat advanced decant- 
er now, and it's filled with fa- 
mous bonded Old Forester. (In 
Chicago tribune, Dec. I3, I956, 
aports section, p. 2) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
O 13Dec56; KK1226:}7. 

I-M.lloo, ladloo, ladloD ... the Early 
I'lmoa, Old l''oroatBr MlsB Populor- 
Uy contout. (In Tnmpa Bontlnel, 
::opt. 29, 1956, p.ll^) Appl. 
author: Ruthrauff tc Ryan, Inc. 
n 29Sep565 KK1219U6. 



Quick vacation from sultry sumer; 
Old Forester. Appl. author: 
Ruthrauff & Ryan, Inc. '^ 23Jun56; 
KK122l6i4.. 
There is nothing better in the 
market. America's only bonded 
and registered whisky; Old 
Forester. (in Los Angeles exam- 
iner. Mar. 7, 1957, section k, 
p. 2) Appl. author: Ruthrauff a 
Ryan, Inc. © 7Mar57; KK123967. 
There's more to living vjhen you add 
famous bonded Old Forester. (In 
Time, Oct. 15, 1956, p. 77) Appl. 
author: Ruthrauff a. Ryan, Inc. 
t) 200ct56; KK122165. 
We've re-designed the label to bring 
out these 3 visible assurances of 
constant quality; Old Forester, 
Kentucky straight bourbon whisky. 
(In Life, Mar. 5, 1956, p. 66-67) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 2Mar56; KK123323. 
You've earned it, live a little; 
Old Forester, Kentucky straight 
bourbon whisky. (in Life, Apr. 
1, 1957, p. 61) Appl. author: 
Ruthrauff & Ryan, Inc. 
© 28Mar57; KKI25363. 

BROWN-SALTMAK. 

Variations; ask for a demonstration. 

It's a table, bench Appl. 

author: Martin Borenstein. 
© Brown-Saltman Furniture Co. 
d.b.a. Brown-Saltman; l'fPeb57; 
KKI25868. 



BROWN SHOE CO., lUC. © 

Gloves your foot. Risque Gluve. 
o 250ct56; Kia22837. 

BROWNBERRY OVENS, INC. © 

Catherine Clark's country baked 
Brownberry Ovens; 6 enriched 
sandwich buns. 8 ounces net 
weight. Appl. author: Ernst 
Spuehler. © 27Nov56; KKI25987. 
Old fashioned honesty in every loaf. 
Catherine Clark's country baked 
white enriched bread. (in Chicago 
daily news roto, Feb. 25, 1957, 
p. 11) © 23Feb57; KK124582. 

BROWNEU,, BOB. 

The now Brownell Latlgo quick-set 
sling. (Instructions for use, 
Latlgo gun sling) © Prank Royce 
Brownell d.b.a. Bob Brownell; 
12Mar57; 10a23903. 
BROWNELL, PRANK ROYCE d.b.a. BOB 
BROWNELL. SEE Brownell, Bob. 
BRUCE (E. L.) CO. ® 

Announcing two completely new con- 
cepts In the field of termite 
control; Bruce-Termlnlx service 
and damage guarantee. Appl. au- 
thor: Charles Rhew. © 31Doc56; 
KK122U61. 
How to have bi)auLlf\il hardwood 
with Lho 



nln, 



Ilo< 



cloi 



pact. 



ithor: Joiiii Carlvlo 
FlemlnR. O 15Uoc56; KK1227)|7. 

If he's too staid to serenade, 

maybe he's worried about termites. 
Forget termite worries, new Ter- 
mlnlx plan pays all damage bills, 
up to $5,000.00. Appl. author: 
Beth Everett Hutton. O 7May57 ; 
KKI25353. 

Termites? Call Tennlnlx, for 
guaranteed protection. Balcony 
ncerie. Appl. iiuthor: Henry ;>y- 
veroon. o i'PMar')/ ; KK12'»'«U2. 

Termites? Call Tennlnlx, for 

(runraiiteed pi>otectlon. Bath tub 
scene. Appl. author: Henry Sy- 
verson. O 22Mar'>Y ; KKlpil'ttU . 

Trrmiteii? Call Termini x, for 

K.uoronteed protection. Dress InK 



room scene. Appl. author: Henry 
Syverson. © 22Mar57; KK124Ji33. 

Termites? Call Tenalnlx, for 

guaranteed protection. Dressing 
room scene. (in The Saturday 
evening post. May 11, 1957, p. 150' 
Appl. author: Holton C. Rush. 
© llMay57; KK125184. 

Termites? Call Terminlx, for 
guaranteed protection. [Office 
scene] (In The Saturday evening 
post, June 8, 1957, p. 76) Appl. 
author: Holton C. Rush. 
© 8jun57; KKI26123. 

Termites? Call Termlnix, for 

guaranteed protection. Scolding 
wife scene. Appl. author: Henry 
Syverson. © 22Mar57; KK12^4&0. 

BRYANT MANUFACTURING CO. © 

Bryant is going all out in '57 to 
create consumer preference . . . 
residential heating, air condi- 
tioning and water heating. (In 
Practical builder, Apr. 1, 1957, 
p. 185) Appl. author: Applegate 
Advertising Agency, Inc. 
© lApr57; KKI24936. 
BUCHANAn, BEVERLY J. & MARY C. BUCHA- 
NAN forming the partnership MEiRY- 
BEE CO., LTD. SEE Merrybee Co., 
Ltd. 
BUCHANAfJ , MARY C. & BEVERLY J. BUCHA- 
NAN forming the partnership MERRY- 
BEE CO., LTD. SEE Merrybee Co., 
Ltd. 

BUCK, FRANK. © 

Hairdads; do-dads for the hair. 
(In Glamour, Apr. 1957, p. 177) 
© 22Mar57; KK12'*049. 



BUELL, HARJORIE H. © 

Free Instruction booklets for 
Kleenex magic carnations at 
Kleenex display. Little Lulu by 
Marge. © 19May56; KK126266, 

It's no trick to make Kleenex tis- 
sues magic carnations. Little 
Lulu by Marge. © 19May56; 
KKI26264. 

Magic carnations with Kleenex tis- 
sues. Little Lulu by Marge. 
© 19May56; KKI26265. 

BUFFALO OPTICAL CO. © 

Specs says; if our memory serves us 
correctly ... Speaking of con- 
ventions, have you ever strained 
your eyes ... (In Buffalo evening 
news. May 4, 1957) Appl. author: 
Joseph H. Radder, O 'JMaySY; 
KKI25957. 
BUILDING SERVICE EMPLOYEES INTER- 
NATIONAL ITNION. O 

This Is your union; BS^IU; pathway 
to a better tomorro.* for you and 
your family. Appl. author: De- 
partment of Research i Education, 
Building Service Employees Inter- 
national Union. O 13Mar57; 
KK 124699. 
BURCHAM, OOULEY N, d.b.a. INbPBCTORS 
SEA POOD CO. SEE Inspootora Saa 
Food Co. 
BURDEN. J. H. C 

CrosBFoads Cafe thrlf-t-ohek ; 
eleven dollars worth of good 
food. C loMayST; KKl?t>378. 

BUROES.S VIBROCRAFTKHS. INC. C 

A fine belt Bander, at a v*ry low 
irlce; BVl eleotrlo belt aander. 
(Form rS-H) O 21F»b57; 
KK12l»l^7. 
Thr i-rconmcnded tool for hub cap 
mfti-klnR: BVI elcotrlo Vlbiv- 
Qravcr. (Foiia VO-loe) 
o (.Mar'. 7; KKl?4u>tf. 



COMMERCIAL PRINTS AND LABELS 



BURHHAM CORP. © 

Bench arrsingeraBnts ; Scotty green- 
houses. Rev. 11/56. Appl. au- 
thor: Alfred Howard Cross. 
© 21Dec56; KK122l;37. 
Cutting & framing instructions for 
your redwood Orlyt 9 lean-to. 
Appl. author: Alfred Howard Cross. 
© 27Jun56; KK123599. 
Cutting & framing instructions for 
your redwood Orlyt 6 lean-to. 
Appl. author: Alfred Howard Cross. 
© 27Jun56; KKI256OI. 
Instructions for setting up your 
aluminum Orlyt l4. Sheet 2 of 
3. Adv. 195B; rev. 3/56; rev. 
V57. Appl. author: Alfred 
Howard Cross. UM: "revised in- 
structions and corrected dimen- 
sions." © 25Apr57; KKI25876. 
Instructions for setting up your 
aluminum Orlyt greenhouse. Sheet 
1 of 3. Adv. 195A; rev. 3/56; 
rev. 3/57. Appl. author: Alfred 
Howard Cross. NM: "revised in- 
structions and corrected dimen- 
sions." © lApr57; KKI25874. 
Instructions for setting up your 
aluminum Orlyt greenhouse. Sheet 
3 of 3. Adv. 195C; rev. 3/57. 
Appl. author: Alfred Howard Cross. 
NM: "revised instructions and 
corrected dimensionB," © 15Mar57; 
KKI25873. 

Instructions for setting up your 
Orlyt 9 redwood lean-to. Appl. 
author: Alfred Howard Cross. 
© llJun56; KKI23602. 
Instructions for setting up your 
Orlyt 7 redwood lean-to. Sheet 2 
of 3. Appl. author: Alfred Ho- 
ward Cross . © 2May5b; KK122i4.88. 
Instructions for setting up your 
Orlyt 6 redwood lean-to. Appl. 
author: Alfred Howard Cross. 
© llJun56; KKI236OO. 
Masonry wall layout; alumlniom Orlyt 
9 lean-to. 9/55; rev. 8/56. 
Appl. author: Alfred Howard Cross. 
NM: "corrected details and dimen- 
sions." © 22Aug56; KK122i;3i4-. 
Orlyt greenhouse door frame detail; 
out-swinging door. Adv. 242, 
4-57. Appl, author: Alfred 
Howard Cross. © 25Apr57; 
KKI25877. 
Supoleraentary rreenhouse instruc- 
i-ions; Crlyt lean-to 7. Appl. 
author: Alfred Howard Cross. 
© 21Dec56; KK122it36. 
Supplementary ,'^reenhouse instruc- 
tions; Crlyt 10. ApDl. author: 
Alfred Howard Cross. O 21Dec56; 
KK122i^33. 
Vertical section aluminum Orlyt l4. 
A0-14-S. Sept. 9, 195^^; rev. 
3/57. Appl. author: Alfred 
Howard Cross. © 8Apr57; 
KKI25875. 
Vertical section aluminum Orlyt 
lean-to 9- (Vertical section 
curved eave aluminum ...) 
LTA-9-S. Appl. author: Alfred 
Howard Cross. © 9Aug56; 
KKI23597. 

Vertical section curved eave alum. ; 
Orlyt 14. CE-14. Appl. author: 
Alfred Howard Cross. © 9Aug56; 
KKl 23598. 
Vertical section curved eave alum.; 
Orlyt leao-Uo 9. Appl. author: 
Alfred Hovmrd Cross. O 9Aus56; 

Vertical sections Scotty 15 and 22. 
Appl. author: Alfred Howard Cross. 
© 25Apr57; KKI25878. 

BURT, CHARLES M. © 

Gelatin Slim, for figure beauty; 
a dietary supplement. 201 ten 
gr. capsules. © 7Feb57; 
KK124426. 



3USII,^SS PRGMOTIOIJ. 

Card aid ... enables you to t^rpe a 
full nessa-'e ... [on] postal card 
O Mir>vey D. Ahlstron sole owner 
Business .ronotion; irov56; 
!Cja2245i|. 
BUSLIK, D. & M. HERSH d.b.a. HERSH 
EXTERMINATING SERVICE. SEE Hersh 
Exterminating Service. 



1^32. k- quarters; one pound net. 
g 5Nov52; Kia22412. 
Briar Farm super-fine brand vanilla 
strawberry lce--cjeam; territorial 
flavor deslTn no.527L2. 1 pint 
liquid. 6ilov5l; Ki:i227ij-5. 
Butler sweet cream butter; terr. 
des. 10356. One pound net weight. 
O 26Cct56; r3:i22ij.09. 
Butter; terr. des. 424 B. Pour 
quarters; one pound net weight. 
© 2IJUI5O; KKI23514. 
Chester Rose pure lard shortening; 
terr. des. III256. One pound net 
wt. © 15Dec56; KK123570. 
Cloverleaf brand process butter; 
terr. des. 155A. One pound net. 
© l4May57; KK125457. 
Country Maid brand V/isconsin grade 
AA sv;eet cream, lightly salted, 
butter; terr. des. 433. One 
pound net. O 30May54; KK123C44. 
Customer brand creamery butter; 

terr. des. 440. 4 quarters; 1 lb. 
net. £ 10Jun54; KK123041. 
Dougan' s butter; terr. des. 100l|.. 
One pound net. © 10Apr57; 
KKl 2^690. 
Eastern sweet cream butter; terr. 
des. 436 P. One pound net. 
£ l0May54; KKi23045. 
Equity sweet cream butter; terr. 
des. 1003. One pound net; four 
quarters. © 10Apr57; KK124689. 
George L. Sisler's creamery- butter; 
terr. des. 435 A-V/. One pound net 
v;eiglit; 4 quarters. S 5May54; 
KK123046. 
Gerstlauer's butter; terr. des. 
437-T. One po\md net; four 
quarters. © 15May54; KKI23043. 
Goodrich delicious ice cream; terri- 
torial flavor desi-n no. 530 L2. 
One pint liquid. O 6Jul5l; 
KJCI227I44. 
Ice cream; territorial flavor de- 
sign no. 524 BL2. One-half gallon 
liquid, © 2IJUI5O; KKI23515. 
Ice cream; territorial flavor de- 
sign no,526L2. One pint liquid. 
© 8Mar51; KK122612. 
Ice crean; territorial flavor des. 
531 L2, One half -allon liquid. 
'^ 2Jun52; in;i22i|.17. 
Keystone frozen dessert; des. 

111956, One half pallon liquid. 
© I5l>ec56; KK122l|16. 
Lucas butter. Net weight one pound; 
4 quarters. (Carton design 
no. 102556) e 250ct56; KKI23039. 
Meadowland sweet cream butter; terr, 
des. 1001. One pound net; four 
quarters. © 23May57; KKl 25882. 
Med-o-Cream lightly salted sweet 
cream butter; terr. des. I03056. 
One pound net, L|. quarters. 
© ll+>eb57 (In notice: 1956); 
KKL 214.691. 
Processed from sweet cream; l/alker 
Farms butter; terr, des. k3k■^ 
One pound net. 30Jun53; 
KK122l(.08. 
Quality butter; terr, des. .'|.-Sl. 
One pound net. O 2Jan53; 
Ki;i22/;13. 

Sisler's quality creamery butter; 
terr. des. 1000. One pound net; 
four quarters. © 19Dec56; 
KK124688. 



Squire strawberry ice cream; terri- 
torial design 529 L2. One pint 
liquid. l8Sep5l; Kia226ll, 

Sterling lightly salted sweet cream 
butter; terr. des. !|.33. One 
pound net, © 12Cct53; KK122i;07, 

Strawberry ripple ice cream; terr, 
des, 53il- L2",' One pint liquid, 
3Mar53; K!a22i;li|. 

Sunny-Farm brand ice cream; terr. 
des. 533 L2. Contents one pint 
liquid. 10Jun53; KK122U.15. 

Supreme butter; terr. des. 441. 
One pound net. © l4jun54; 
KK123040. 

Supreme butter; terr. des. I|l|2. 
One pound net. © 12Jun5li; 
KKi22l4.ll. 

Toledo brand sweet cream butter; 
terr. des, 10656. One pound net. 
260ct56; iaa22lil0. 

Virginia strawberry- vanilla ice 
cream; territorial flavor design 
no. 526 L2. One pint liquid. 
© 20Jun5l; Kia226l3. 

Vita Gold creamery butter; terr. 
des. 459. One i.ound net. 
£ lJun54; KK123042. 
BUTTERFLY ART JEWELRY, INC. © 

Butterfly mounting kit; educational 
fian for the entire family; catch, 
mount, collect your own butter- 
flies. © 2May57; KK124982. 

BUXTON, INC. © 

A girl Just can't get enough Spark- 
lers. If you like .,, leather 
accessories star-studded with 
rhinestones; Sparklers, by Lady 
Buxton, (In Ladies' home Journal, 
Hay 1957, p. 7) Appl. author: 
Doyle Dane Bembach, Inc. 
© 25Apr57; KK126153. 
The most masculine accessories are 
in leather, by Buxton. (in 
Esquire, June 1957, P-lJl) 
Appl. author: Doyle Dane Bembach, 
Inc. © 9May57; KKI25651. 
Only the Contour by Lady Buxton has 
this new tray purse, Buxton, 
best for your money. (In Ladies' 
home journal. Mar. 1957, p. 130) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 21Peb57; KK123927. 
This is the Contour by Buxton, the 
billfold that holds a lot and 
still looks slim and neat. (In ^ 
Life, Dec, 10, 1956, p. 83) Appl. J 
author: Doyle Dane Bernbach, Inc. H 
O 6Dec56; KK122191. ■ 

This is the Contour by Lady Buxton; ™ 
show all your cards and pictures, 
insert your coins without opening 
purse. (In Life, Dec. 10, 1956, 
p. 85) Appl, author: C. Barnett, 
Doyle Dane Bernbach, Inc. 
(^ 6Dec56; K]a22193. 
This 1.=; the Convertible by Buxton; 
shows all your cards and pictures, 
carries your spare keys, hides 
big bills. (In Life, Dec, 10, 
1956, p,87) Appl, author: 
C. Barnett, Doyle Dane Bernbach, 
Inc. 6Dec56; raa2219lj.. 
This is the French Purse by Lady 
Buxton; you put your bills in the 
billfold, you take them out of 
the coin purse. (In Life, Dec. 
10, 1956, p. 89) Appl. author: 
Doyle Dane Bernbach, Inc. 
6Dec56; KK122192. 
You can take your bills out through 
the coin purse; the French purse 
by Lady Buxton. (In Ladles' home 
Journal, Apr. 1957, p.l93) Appl. 
author: Doyle Dane Bembach, Inc. 
© 21Mar57; KK124354. 
You give the bast when you give a 
Buxton; best for your money. (In 
Ladles' home journal, Dec, 1956, 
p. 19) Appl. author: Doyle Dane 



CURRENT REGISTRATIONS 



Bernbaoh, Inc. fS 27Nov56; 
KK122190. 

BUYER SERVICE, INC. © 

The B.S.I, approved plan. Au 
mobile service stations. 
© 28Mar57; KK12'f59'*. 



C & S SALES CO, 

Poricey, the pet porcupine. Porcu- 
pine Egg. © Smoot W. Gough 
d.b.a. C & S Sales Co.; lMar57; 
KKI23787. 
CBS-HYTROn, a division of COLUMBIA 
BROADCASTIi.'G SYSTEM, INC. SEE 
Columbia Broadcastina System, Inc. 

CBS TELEVISION FILM SALES, INC. © 

Mighty Mouse Playhouse. 

29/1651-29. Made by E. E. Pair- 
chlld Corp. © 27Peb57; 
KK124l7J|. 

Mighty Mouse Playhouse. 

50/1651-29. Made by E. E. Fair- 
child Corp. © 27Feb57; 
KK124173. 

Mighty Mouse Playhouse. 

31/1651-29. Made by E. E. Fair- 
child Corp. © 27Feb57; 
KK12'+172. 

Mighty Mouse Playhouse G. 

Lithographed by E. E. Pairchild 
Corp. © 28Dec56; KK124175. 

Mighty Mouse Playhouse H. Litho- 
graphed by E. E. Fairchild Corp. 
© 28Dec56; ICK124171. 

CADIE CHEMICAL PRODUCTS, INC. © 

I do my hardest household chores in 
20 minutes with Cadle Dry-Magic 
cloths. © 4Feb57; KK124776. 

CAFPEJIAN, NEWTON J., ALFRED A. 

WILDER, ED C. MOSES IAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
InduBtrles. 

CAIRNS, HENRY W. d.b.a. ROX PRODUCTS 
CO. SEE Rox Products Co. 
CAL-DAK CO. f© 
/■jnerlca's best-selling washday 
work-savero ... laundry carts. 
(Item no. 654, 656 [and others]) 
Appl. author: Zepha Bogert. 
© Cal-Dak Co. d.b.a. Cal-Dak; 
12Mar57; KK123793. 
Black modem King-Size Roll-A-Tray. 
(Item no. 454) Appl. author: 
Zepha Bogert. © 31Jan57; 
KK122975- 
Black modem King-Size Roll-A-Tray 
set. (Item no. 46) Appl. au- 
thor: Zepha Bogert. © 31Jan57; 
KKI22976. 
1 rvnlng Caddy. (item no. 550) 
Appl. author: Zepha Bogert. 
3ilJan57; KK122977. 
I /onlng GadUj, portable clothoa 
hnnpiar. Appl. author: Zepha 
Bopiort. O 20Doc^6; KK122207. 
Special offer for smaller stores; 
basic merchandiser display. 
(Item no. 401 & 402) Appl. au- 
thor: Zepha Bogert. O 51Jan57; 
KK 122974. 
■ray table oota, tray tubloo and 
.nuppoi- fi. wall traya; Queon-Slzo, 
I'lorontlno braoo. Appl, author: 
/.opha HoRort. O 20Uoo5i6; KK1222()6. 

CAl-CON MANUPACTUniNG CO. , INC. 

Inotall Waco wire for top reception. 
iC' WaohlnKton Wire & Cable Co. 
wholly owned by Calcon Manufac- 
turlnK. Co., Inc.; lDoc')(); 
KK12:)12B. 



CALOON, INC. o 

Better dluhwaohliig for 1 
for Innt 1 tutlonu , for 



Aura; Calgonite [and others] 
© l6Sep56; KKI23326. 

CALIFORI.'IA & V/ASHIliOTCII CO. O 
AsparafTus spears; C £c W, Net 

weight 10 oz. NM: "all art work 
except the representation of as- 
paraftus." 'D 29Apr55; KK121950. 
Small size preen peas; C Ic W. Ket 
weipht 10 oz. Ml: "all art work 
as well as text." O 30Jul55; 
KKI219I4.9. 

CALIPORIIIA TtiK CO., IIJC. ^ 

Sprinf^ 1957 Colortrend report. 
-^ 23Jan57; JaC122927. 

C/iLIPORl>IIA LONG V/HITE POTATO ADVISORY 
BOARD. © 
Those good-lookin' , good cookin' 

California Long VJhite potatoes. 

Fiesta cakes. (In Los Angeles 

times. May 5. 1956, p. 24) Aopl. 

author: William H. Wood. 

© 3May56; KIC124497. 

CAMAC CO. 

New Pudd ' n-Krunch mix; Vcinilla. 
A quick delicious dessert base, 
© Esther Bisdorf Patterson d.b.a. 
Camac Co.; llFeb57; KK125518. 

CAMDEN COUNTY BEVERAGE CO. © 

Balance makes the difference. Cam- 
den beer is balanced brewed. (In 
Courier-post, Camden, N. J., Oct. 
11, 1956, p. 31) © 110ct56; 
KK124753. 

CAMPBELL, ANDREW J. , JR. © 

All my chicks will be like me. 
Ornamental buttons, plaques, 
flags [and others] © 27ADr57: 
KKI24944. 
All my cubs will be like me. Orna- 
mental buttons, plaques, pennants 
[and others] © 4Nov56 (in 
notice: 1957); KKI25062. 
All my kids will be like me. 
Ornamental buttons, plaques, 
pennants [and others] © lJan57; 
KKI2587I. 

CAMPBELL SOUP CO. © 

Smart new recipe Just made for stay- 
trim modems, the silhouette 
salad. Swanson boned chicken. 
(In This week magazine. May 26, 
1957, p. 11) © 26May57; 
KKI26158. 

CAIIADIAIJ hA'i'iONAL I'JVILWAYS, O 

Tako a Canadian vacation; in the 
heart of North America's scenic 
wondorlaiid. [Hiking .icono in] 
Canadian iiooklos. (In L03 Anrolos 
oxaiiLL.ior, May 20, iy;;6, p.li^) ' 
Apijl. author: HcCann Krlckaon, Inc. 
CO 28Hay%; KK122491. 
Take a Canadian wook-ond; enjoy ); 
glorious days you can't f^ot by 
auto. [Couple & boy outnido] 
Ottawa's Houaoa of Parllamont. 
(In Tie Mew York world tolorram u 
sun. May 3,19%, p. 5) Appl. 
author: McCann Erlckoon, Inc. 
•"> 3Mai';6; KK122J|09. 
Take a Canadian week-end; leave by 
train Thursday night, back Monday 
early and bright; now Idon for 
weekend fun. (In Oregon Jounisl , 
Portland, or.. May 13, 191.6, 

p.c-7) '^ I3"«y5b; kki22257. 

Tako a Canadian wook-ond; loavo by 
train Vliuradny nlfht, hack Vuojulay 
narly and bri/^ht. (Couplo >•; .••iildo 
outBldo cuotlo] (In nilliidolnhia 
Inqiilror, Oct. 10, 1956, p.l»0) 
Appl. author: MoCann Krle'r.ncn, Inc. 
< lOOol,';*,; KKl?.''/;iV. 
Take • Canadian wa«k-«nd) l«»av« by 
train Thviraday nlglit, back Tuonday 
oarly and brliilit. I Couplo foodlng 
Mountla'a horeo) (In The Naw York 



JoumaJ. American, May 23, 1956, 

p. 18) Appl. author: McCann Erlck- 

son. Inc. © 23Kay56; KK1221t.90. 

CANTON REDV.'OOD YARD, INC. -^ 
Book of redwood fences; 1957. 
'^l 10Jan57; KK122314. 

CAPEZIO, INC. © 

This is the new Tip-Toe Capezio . . . 
very like the ballerina's toe 
shoe from whence it came. 
© 25Feb57; KK123417. 
CAR-PRESHNER CORP. O 

Chrome goes from rust to shine in 
half the time; Car-Preshner Magic 
Rust Eraser. © UFebS?; KK12267I4.. 
CARDINAL CIUTHES, INC. '5 

Clothes with snob appeal; Jared- 
Stevens suits and spcrtcoats. 
(In Esquire's apparel arts, Jan, 
1956, p. 23) © lJan56 (in notice: 

1955); Kn.255n. 

CAREY CADILLAC RENTING. © 

Your Carey air-conditioned Cadillac 
is waiting at the pier, sir. 
Appl. author: Kelly, Nason, Inc. 
© 15Mar57; KK124l8l. 

CARiJATICIi CO. © 

Carnation is the secret of failure- 
oroof gravy; eva lorated milk. 
(In Life, r^eb. h, 1957, p. 55) 
Appl. author: A, Culver 3ovd, Jr. 
^ lPeb57; l'J;i22Gl9. 
Carnation, the milk that whips; 
evaporated milk. (In Life, June 
17, 1957, p. 85) Appl. author: 
A. Culver Boyd, Jr. © I4jun57; 
KKl 26372. 
Contented; his doctor recommended 
Carnation; evaporated milk. (In 
Life, May 6, iv:??, p. 2 of cover) 
Appl. author: A. Culver Boyd, Jr. 
© 3May57; KK125015. 
For tastier Lenten dishes ... 
smoother cheese sauce in Just 3 
minutes; the secret is better- 
blending Carnation, no other form 
of milk will do. (In Life, Mar. 
11, 1957, p. 5) Appl. auth.-r: 
A. Culver Boyd, Jr. '^ 8Mar57; 
KKl 2 3 702. 
Never a watery cu3t6u:^i; evaporated 
milk. Failure proof Carnation 
custard, (In Life, Apr. 1. 1957. 
p. 5) Appl. author: A. Culver 
Boyd, Jr. © 29Mar57; KK124411. 
Stays Juicy, never crumbles, when 
you cook ground beef with ... 
Carnation evaporated siilk. Bun- 
burgers. (In Life, June 3, 1957. 
p. 125) Appl. author: A. Culver 
Boyd, Jr. C 31May57; KK126355. 

CAROH. 

Tlio rroatost nnr>o in pcrl^une; 3ol- 
lodgia. Pleura de Rocallle (and 
others] (In The Now Yorker, Dec. 
22, 1956, p. 33) Apnl. author: 
Parfums Caron. O Coron Corp. 
d.b.a. Caron; 20Deo56 (In notice: 
1957): KK122736. 

CARON CORP. d.b.a. CARON. SKB Caron. 

CARPCO. 

Dual-flow rotary dryer. (Bulletin 
no.RDB-lOl) C Carpco Manufac- 
turing. Inc. d.b.a. Carpco; 
1 Fob's? : KK12S)92. 

Laboratory ■odd higli Intenelty 
induced roll Mgnotlc aeiarator. 
(Bulletin no.«B-10?) C Carpoo 
MonufacturlnR. Inc. d.b.a. Carv'- 
00: 20Fcb'V,'; KX12'09V 

Precision aaaple aplittara. (Bul- 
letin no.SSB-103) C Carpoo 
Nonuraoturlns, Inc. d.l.a. Canco: 
15^b57; KK12509*. 
CARPCO MANUKACTUniNO. IN' 

CARPCO, SEE CaiTOo. 



COMMERCIAL PRINTS AND LABELS 



CARR, ADAMS le COLLIER CO. © 

Assembling Instructions for Bllt- 
Well storage cabinet units. 
Appl. author: Allen E. Stoltz. 
© 23Apr57j KK125042. 
Assembling Instructions for louver 
door storage cabinets. Bllt-Well. 
Appl. author: Allen E. Stoltz. 
© 23Apr57j KK125041. 
Assembly Instructions for Bllt-Well 
fold- away table BW-3809. 
Appl. author: Allen E. Stoltz. 
© 21Jun57; KKI26386. 
Double-jointed bar oi.erator instal- 
lation Instr-jctions; build v;ell 
with Bilt Well wood viork. Api-l. 
author: Allen E. Stoltz. 
© 5Peb57 (in notice: 1956); 
KK125C29. 
Important installation instructions 
for Bllt-Well awning window units. 
Appl. author: Allen E. Stoltz. 
© 50Apr57; KKI24985. 
Instruptlons; assemble and Install 
27-USC, 27 UCSC. Appl. author: 
Allen E. Stoltz. © 23Apr57; 
KK125040. 
Instructions for assembling and in- 
stalling half circle swing-out 
shelves for unit 42-LSC. Appl. 
author: Allen E. Stoltz. 
© 30Apr57; KKI24986. 
Instructions for assembling Bllt- 
Well upper or wall units. 
Appl. author: Allen E. Stoltz. 
© 25Apr57; KKI25039. 
Instructions for assembling Bllt- 
Well upper or wall units. Appl. 
author: Allen E. Stoltz. © 3Apr57; 
KKl 24412. 



CARRINGTON, MARVIN BENSON. © 
■ Colorful fiberglas or aluminum 
porch patios, carports ... de- 
signed for your home Ben 

Carrlngton, architectural artist. 
© 30Apr57; KKI25603. 

CARTER, A. K. 

Vic Puree knovm as '^uitsie ... 
Quitsie's Restaurant and Motel 
Village. 170ct56; KK122697. 

CARTER PRODUCTS, i::C. © 

Hew spray deodorant solves a man's 
perspiration odor problem, under- 
arm hair; new Arrid men's spray. 
(In l.'ew "iork journal American, 
Jan, 15, 1957, p. 23) Appl. au- 
thor: Ted Bates & Co., Inc. 
© l5Jan57; XK122537. 
Tired, constipated, liverish, head- 
achy? ... a remedy for that r\in- 
down feeling; Carter's Little 
Liver Pills. (In New York daily 
news, Jan. 7, 1957, p.k^) Appl. 
author: Ted Bates & Co., Inc. 
© 7Jan57; KK122997. 

CARTER'S INK CO. © 

Individualize your Christmas cards, 
too; from kitty. Carter's dif- 
ferent inks; gold, silver, white. 
(In Life, Nov. 12, 1956, p.l6l) 
Appl. author: Hoag & Provajidie, 
Inc. © 9Nov56; KK123484. 
Liquid glue. No. 244, 246, 2 1/2 
fl. oz., 3/4 fl. oz. © I4jan57: 

Kin. 254 95. 

Office managers . . . win an 8 day 
trip for 2 to the West Indies. 
Enter Carter's name the kitten 
contest. Electric line of car- 
bons and ribbons. (in Modem 
office procedures. Mar. 1957, p. 2) 
Appl. author: Hoag & Provandie, 
Inc. © lMar57; KK125357. 

Office managers . . . win an 8 day 
trip for 2 to the West Indies. 
Enter Carter's name the kitten 
contest. Electric line of car- 



bons & ribbons. (in The Office, 
Mar. 1957, p. 103) Appl. author: 
Hoag & Provandie, Inc. © lMar57; 
KK125514. 

Purr-fectly clean; exclusive Silver 
Tip typewriter ribbons. (in 
Life, Jan. 21, 1957, p.lOO) 
Appl. author: Hoag S: Provandie, 
Inc. © lBJan57; KKI23636. 
Secretaries ... v.'in an 8 day trip 
for 2 to the West Indies. Name 
the kitten contest. Electric 
line of carbons & ribbons. (In 
Life, Mar. 25, 1957, p.l5) 
Appl. author: Hoag & Provandie, 
Inc. S 21Mar57; KK124o6l. 
Secretaries . . . win an 8 day trip 
for 2 to the West Indies; enter 
Carter's name the kitten contest. 
Electric Line of carbons and rib- 
bons. (In Life, Feb. 25, 1957, 
p. 60) Appl. author: Hoag & Pro- 
vandie, Inc. © 21Peb57; KK123408. 

CASSIDY (THOMAS P.) CO. 

Min-e-lax, a mineral laxative. 
Eight fluid otinces. NM: "Pic- 
torial design." ©Thomas Francis 
Cassidy d.b.a. Thomas F. Cassidy 
Co.; 22Peb57; KK123901. 
CASSIDY, THOMAS FRANCIS d.b.a. THOM- 
AS F. CASSIDY CO. SEE Cassidy 
(Thomas P.) Co, 
CASTLE & COOJO, LTD. © 

Hoyal Hav/aiian macadamia nuts. liet 
wt. 7 ounces. © 120ct5b: 
!aa22i4.76. 

OATALIHA, INC. © 

Catalina designs swimsuits just for 
you; Catalina color wheel. Appl. 
author: Poote, Cone & Belding. 
© 5Apr57; K:K1214.687. 

CAVALIER CORP. © 

By Cavalier, the new Dimension. 
If you care that the wood in your 

furniture Appl. author: 

Virginia Wing Power. © 19Apr57; 
KKI25OO6. 

CEDERGRESi; FROZEN PACiC CORP. © 

CaMlif lower. Net weight 10 ounces. 
Appl. author: Cro.Ti Zellerbach 
Corp. r- 19Dec56; ica22l83. 
Pordhook lima beans. Net weight 
10 ounces. Appl. author: Crown 
Zellerbach Corp. © 7Dec56; 
KK122081. 
Potato patties. Net weight 9 
ounces. Appl. author: Crown 
Zellerbach Corp. © l6Jan57; 
KKI23213. 
Shredded potatoes for hash browning. 
Net weight 12 ounces. Appl. au- 
thor: Crown Zellerbach Corp. 
© 12Apr57; KKI25490. 
Squash. ilet vjeiirht 12 ounces. 
AdpI. author: Crovm Zellerbach 
Corp. © l5Kov56; K/C121919. 

CENATRON INDUSTRIES. 

Chlp-A-Saw. © Cenatxx>n Industries, 
a copartnership consisting of 
Alfred A. Wilder, Ed C. Moseslan, 
Newton J. Caffejian & Charles J. 
Vaglm; 4Mar57; KK126047. 
CENTAUR BRAND PRODUCTS CO. © 

Two-vue double faced mirror; plain 
and magnifying; for make-up and 
shaving. Appl. author: Stanford 
Pavenick. © 26Apr57; KK125396. 
CENTRAL MACHINE WORKS CO. © 
Perma-Dock marine specialties. 
Hake a stronger float this easy 
way with Perma-Dock float brack- 
ets. Appl. author: Poulke Agen- 
cy, Inc. © 22Peb57 (in notice: 
1956); KKI23387. 
CHAMPION-INTERNATIONAL CO. © 
For precise colors, specify the 

standard of excellence; C-I coated 



papers. Gaetjens, Berger & Wlrth, 
Inc. (In The National geograph- 
ic magazine. Mar. 1957) Appl. 
author; Harold Cabot & Co., Inc. 
© 12Peb57; KK124262. 

For superb color detail, specify 
the standard of excellence. C-I 
coated papers. Bolex movie 
camera. (In The National geo- 
graphic magazine, Jan. 1957) 
Appl. author: Harold Cabot & Co., 
Inc. © 10Dec56; KKI23163. 

For the finest reproduction; Krome- 
kote brand cast coated papers. 
(No. 32 In a series of textural 
studies) (In The Inland printer. 
May 1957, p. 78) © 21May57; 
KKI26324 . 

For the Impact of fine reproduction; 
Kromekote brand cast coated pa- 
pers. (No. 31 In a series of 
textural studies) (In Printers' 
ink. Mar. 29, 1957, p. 41-42) 
© 29Mar57; KK124059. 

CHAMPION PAPER & FIBRE CO. © 

For the finest reproduction; Krome- 
kote brand cast coated papers. 
(Ho. 30 in a series of textural 
studies) (In Printers' ink, 
Jan. 25, 1957, p. 37) © lBJan57; 
KKI23267. 

CHARLES VENDING CORP. 

Charlie. [Vending machine, with 
steaming cup of coffee for head] 
© Charles H. Glueck d.b.a. 
Charles Vending Co. (in notice: 
Charles Vending Corp.); lNov56; 
KK124014. 

CHARMIN PAPER MILLS. © 

Babies your skin; Charmln cleansing 

tissues. 200 single sheets; 100 

two ply tissues. © 15May56; 

KK124653. 
Charmin kitchen towels; white. 

150 towels. © IJUI56; 

KK124514. 
Charmln tissue; white. 4 rolls. 

© 5Jun56; KKI24513. 
Dinner napkins; snowy white; heavy 

weight. 100. © 4jun56; 

KKI251II. 
Lady Charmin facial quality two-ply 

tissue. 850 single sheets; 425 

two ply sheets. © 17Aug56; 

KKI24511. 
New2ply Charmin facial quality din- 
ner napkins. 50. © 26jun56; 

KKI25II2. 
New2ply Charmin facial quality 

dinner naokins; 15O. © 26jun56; 

KKI24512. 



CHASE-SHAWMUT CO. © 

How to prevent fault current damage 
to busway systems ... or Amp-trap 
vs. circuit breakers, dual element 
& standard fuses. (in Electrical 
engineering. Mar. 1957, p.64A- 
65A) Appl. author: Meissner & 
Co., Inc. © lMar57; KK123574. 
Shawmut's form 480 Amp-trap. (in 
Electrical engineering, Feb. I 
1957, P.59A) Appl. author: 
Meissner & Co., Inc. © lPeb57; 
KKI25178. 
CHELSTED (JIM) ASSOCIATES. © 

Go Western prize contest for you 
and your family. Western Penn- 
sylvania National Bank. Appl. 
author: S. H. Chelsted. 
© lMar57; KK125115. 
Picture you or your family with any 
amount up to $5,000 In a savings 
account. Pay'n Save Club. 
Appl. author: S. H. Chelated. 
© lMar57; KK125114. 
CHEMEX CORP. © 

Bonded filterpaper for the pint, 
the fifth ... of the Oieaex 



CURRENT REGISTRATIONS 



coffeemaker. Appl. author: 
Peter Schlumbohm. © 10Dec56; 
KKI25459. 

Chemex coffeemaker. (ProBpectuB 
Chemex coffeemaker) Appl. au- 
thor: Peter Schlumbohm. 
© 24Apr57; KKI25OI2. 

Coffeemaker, filters, bonded filter- 
paper, Drinkvjater boiler [and 
other products] Appl. author: 
Peter Schlumbohm. iiW: all new 
except cocktail glass. 
© 9Mar57; KKiatiyo. 

Electric coffee um; Samovar. 
Appl. author: Peter Schlumbohm. 
® 15Jan57; KK123173. 

Hello, New York. The chemist who 
Invented . . . the Chemex coffee- 
maker . . . Dr. Peter Schlumbohm. 
© IOJUI56; KK1236t7. 

Hourglass coffeemaker; bonded fll- 
terpaper. One single piece of 
Pyrex brand glass. (in Tea & 
coffee Journal) Appl. author: 
Peter Schlumbohm. © 21Nov56; 
KKI2336O. 

News letter no. 8. Pllterjet fan 
[and others] Appl. author: 
Peter Schlumbohm, NM: "The 19^5 
copyright refers only to Phle- 
bette." © 9Mar57; KK124119. 
CHEraCAL PRODUCTS DIVISION, CROWN 

ZELLEIiBACH CORP. SEE Crown Zeller- 

bach Corp. 

CHEMWAY CORP. 

Stop make-up damage. Lady Esther 
'i purpose face cream, (in 
McCall's, Sept. 1956, p. 17) 
Appl. author: Danoer-Plzgerald- 
Sample, Inc. ® Lady Esther, 
division of Chemway Corp.; 
25Aug56; KK124645. 

CHICAGO CORNED BEEP CORP. © 

Papa David's Delicatessen brand 
old fashioned corned beef. 
© 15Apr56; KKI26097. 

CHICAGO DIETETIC SUPPLY HOUSE, INC. © 

Cellu artificially sweetened apri- 
cots ... unpeeled halves; for 
special dietary use. Contents 
1 lb. Appl. author: Rose Straka 
Powler. O 13NOV56; KK125955. 

Cellu artificially svteetened Bart- 

lett pears halves; for special 

dietary use. Contents 1 lb. 
Appl. author: Rose Straka Fowler, 
© l^ov56; KKI25956. 

Cellu artificially sweetened fruit 
cocktail ... for special dietary 
use. Contents 1 lb. Appl. au- 
thor: Rose Straka Fowler. 
© I3N0V56; KKI2595'*. 

Cellu artificially sweetened yellow 
cling peaches .., peeled halves; 
for special dietary use. Contents 
1 lb. Appl. author: Rose Straka 
Powler. © I3N0V56; KKI25953. 

Cellu dietary products for sodium 
restricted diets. Boned chicken, 
peanut butter [and others] 
Appl. author: Rose Straka Powler. 
NM: revision & additions, 
o 2Jan57; ICK125952. 

CHICKEN CHARLIE'S, INC.© 

Where the entire family enjoys 
dining. Your hoot is Charles 
Schwarz. (Place mat) 
20Pob!>7; KK12:j660. 
CHICKEN OF THE SEA, INC., dlvlnlon of 
VAN CAMP SEA FOOD CO., INC. SEK 
Van Camp Sea Food Co., Inc. 

CHIN, POY. © 

Antl (laralyols and poUomyeUtlB 

germ. (in The China tribune. 

New York, Mnr. 29. 1957) 

C ?9Mar')7; KK 1246^1. 
Inflamatlon [bIo] Infection * 

high) blood preBBure. CapBulea 



made with H Chinese medicines, 
(In The China tribune. New York, 
Mar. 29, 1957) © 29Mar57; 
KK12463^. 

Tuberculosis eind cancer medicine; 
relieve pain medicine. (in The 
Chinese nationalist dally, Nev; 
York, Mar. 11, 1957) © llMar57; 
KK124633. 
CHISM ICE CREAM CO. O 

Chism Ice cream alv/ays stars. Look 
for the Pok-A-Dot Pak. (In Reno 
evening gazette, Apr. 'i , 1957, 
p. 31) Appl. author: Thomas Cave 
Wilson. © 'tApr57 (in notice: 
1956) ; KK124493. 

Everybody loves Chlsm ice cream. 
Cherry vanilla ice cream; heart 
center brick. Look for the Pok- 
A-Dot Pak. (In Mineral Coxrnty 
independent news, Feb. b, 1937, 
p. 5) Appl. author: Thomas Cave 
Wilson. © 6Feb57; KK1231b2. 

Flying high with Chlsm pistachio 
nut Ice cream; shamrock center 
brick. Look for the Pok-A-Dot 
Pak. (in Reno evening gazette. 
Mar. 7, 1957, p. 19) Appl. au- 
thor: Thomas Cave Wilson. 
© 7Mar57; KKI23815. 

Ice cream always wins the ski poll; 
English toffee. Look for the Pok- 
A-Dot Pak. (In Rano evening ga- 
zette, Jan. 10, 1957, p. 22) 
Ai-pl. author: Thomas Cave Wilson. 
& 10Jan57 (in notice: 1956); 
KK122979. 

Die, ole; ChlsM burgundy cherry ice 
creaun. Look for the Pok-A-Dot 
Pak. (In Reno evening gazette. 
May 2, 1957, p.24) Appl. au- 
thor: Thomas Cave Wilson. 
© 2May57; KKI25189. 

CHOCK FULL 0' NUTS CORP. © 

The secret ingredient In this 

coffee is money. (in Lock Haven 
express) © 21Mar57; KK124624. 

CHRISTIE, DEAN G. d.b.a. CHRISTIE 
POOD PRODUCTS. SEE Christie Pood 
Products. 

CHRISTIE POOD PRODDCTS. 

Instant-Chef french onion soup mix, 
for soups and seasoning. 
© Dean G. Christie d.b.a. Christie 
Pood Products; lMay57; KKI25837. 
CHRISTY CO. © 

Christy makes pocket knife history 
with a blade guaranteed for 25 
years. (in Cutlery & gift re- 
porter, V.IO5, no. 12) NM: all 
new except several pictures. 
© 50Apr57; KK125>tl. 

Sliding blade pocket knife; finest 
surgical steel. © 25Apr57; 
KK125248. 

CH[iY.".I.Efi CORP. O 

And for 19iJy, tho forward look also 
brings you the yoar'a outatnndlng 
onglnoorlng advance; now Torslon- 
Alro rldo, it carpots the road. 
(Iti Tho Saturday ovonlng post, 
Nov. 3, 19'i6, p.l'jO) Appl. au- 
thor: McCann Brlckaon, Inc. 
f) 3Nov!>'6; KKX221h'i. 

Cominc from Uw forward look, tho 
outstonditip; on''lniiorln/' advance of 
19^7; now Toralon-Airo rldo. (In 
Vho Detroit newa, Oct. 15, 19i>6, 
p. 29) Ap))!. author: MoConn Krlok- 
oon, Inc. n 1^0ct!J6; lCK1223flO. 

Coming, tho blR^oat news >ot from 
the forward look; Lht> newoni now 
cars in 20 yoora ... u new kln.i 
of (lunpenolon; Toralon-Alro. i' . 
Look, Oct. lo, 1956, p. 06) 
author: lloCann Mrickron, iii<-. 
f) 160ot56; KK12237". 



Corninf^, the bippest news ;et fron 
t': e forvjard look; t :e nev/est new 
cars in 20 years ... an entirely 
nev/ suspension system, a new kind 
of ride; i'orsion-Aire. (In "JTrie 
Jetroit news, Oct. 1, 1956, p. 13) 
Appl. author: licCann Erickson, Inc. 
O 10ct56; KKI223SI. 

For 1957, the forward look invites 
you to conpare. Compare style, 
compare ride, compare brakes. 
(In Detroit news, Oct. 22, 1956, 
p. 15) Appl. author: McCann 
Erickson, Inc. O 220ct56; 
KKL 22114.7. 

The forward look makes another big 
move; the new shape of motion In 
the newest new cars in 20 years. 
(In Detroit times, Oct. 23, 1956. 
p. 16) Appl. author: KcCann 
Erickson, Inc. <?> 230ct56; 
KK1221!4.8. 

Newest new cars in 20 years with the 
new shape of motion, with the new 
Torslon-aire ride, and new push- 
button Torquefllte. 1957 Ply- 
mouth, 1957 Dodge land others] 
(In The New YorKer, Dec. 8, 1956, 
p. 26) Appl. author: McCann 
Erlcicson, Inc. © 8Dec56; KK12308lt- 

1957 Pljnnouth, newest new cars In 
20 years; 1957 itodp-e, with the 
new shape of notion, and others. 
(In Jetroit-Boston Colle ce foot- 
ball -amc propran, Cct. 26, 1956, 
p. 7) And. author: KcCann Crick- 
son, Inc. "^ 2aOct56; KK122281j.. 

II ow, the biggest news yet from the 
forward look; the newest new cars 
in 20 years. (In The Saturday 
evening post, Hov. 3, 1956, p. 10) 
Appl. author: HcCann Erickson, 
Inc. (^ 3Nov56; KK12211;6. 
See the blRirest car news of the 
year, the fo]?ward look, at the 
Chicago auto show, January 6 to 
January 16. (In Chicago sun-tines, 
Jan. 9, 1955, section 5, p.l9) 
Appl. a ithor: TicCann Erickson, 
Inc. f) 9Jan55; KK12191b. 

Soon, che forward look makes styllnp 
news aTain; tho new shape of notion, 
(.indorsed by] liussall Patterson, 
Lana Turner [and ot'iers] (In rhe 
Jetroit newa, Oct. 8, 195t>, p. 11) 
Apnl. author: McCann -irlc :son. 
Inc. ^ fiOctSo; KK122^74. 

CHURCH & DWIGHT CO., INC. C 

Cakes made with baking soda. Arm i 
Hammer brand & Cow brand baking 
soda. (In What's new in home 
economics, Peb. 1957, p.l^l) 
Appl. author: Harvey k Howe, Inc. 
© 25Jan57; KKI23367. 
Modem ways In modeiTi homes with 
baking soda. Arm & Hammer brand 
& Cow brand baking soda. (In 
What's new In home economics. 
Mar. 1957. p.8l) Appl. author: 
Harvey 4 Howe, Inc. O 25Peb57: 
KK 123802. 

CID AIR STRUCTURES. O 

It doesn't see* possible; a low- 
cost, all-weather, temporarj- 
storage structure ... Johns- 
Manville plant. Appl. author: 
Addison Brown. O 29Apr57; 
KX125045. 

CITY DIRECTORY PUBLISHKRS. INC. C 
InduBtrlal penlster of the United 
Stat^o clasBlfVcd buylni; «ulde; 
read Iho following pages ... 
O ;niMay'.7; KKi:"^7'=>8. 
InduBtrlal register of the United 
States classiried buying guide; 
return this fon« with payment ... 
O i>8May'M ; KKli"^7''^. 
Who 'a wtio in Aaerlcan law. Nation- 
al PlORrajJiloal Heglater of 
Attorney a. C (>H.ys7 ; IWl:H*7 V 



COMMERCIAL PRINTS AND LABELS 



CLAFF (M. B.) & SONS, INC. © 
Duchess, by Rex. © 17May55; 
KK124668. 
Miss Dainty Dot. GS. © 10Jun55; 
KK125595. 
Rex, fine footwear. © 51Jan56; 
KKl 24669. 

Town Ti-ampers, teen-tempo footwear. 
© 23JUI56; KKI25659. 
CLAIR 01, INC. © 

The adventures of Claire Hall. 
Miss Clairol Hair Color Bath. 
Talk about the power of advertis- 
ing, (in American hairdresser & 
beauty culture, Oct. 1956. p.6-7) 
Appl. author: Poote, Cone & 
Balding. © 20Sep56; KK124557. 
Beautiful hair color, naturally; 
Miss Clairol. (Miss Clairol 
Negro displays) Appl. author: 
Richard L. Gelb. © 15N0V56; 
KKI2557I. 
Clairol salon formula red fashion 
color; oil shampoo tint. Contents 

1 1/2 fl. oz. Appl. author: 
Richard L. Gelb. © 230ct56; 
KKI2357O. 

Does she, or doesn't she? Hair 
color so natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Snowman. 
(In Glamour, Jan. 1957, p. 39) 
Appl. author: Foote, Cone & field- 
ing. © 22Dec56 (in notice: 1957); 
KKl 2^555. 

Does she, or doesn't she? Hair 
color 30 natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Teacher. 
(In American weekly, Nov. 11, 

1956, p. 22) Appl. author: Foote, 
Cone i Beldlng. © llNov^S; 
KKI22267. 

Does she, or doesn't she? Hair 
color so natural only her hair- 
dresser knows for sure; Miss 
Clairol Hair Color Bath. Valen- 
tine. (In Life, Feb. k, 1957 > 
p. 2 of cover) Appl. author: 
Foote, Cone & Beldlng. © 24jan57; 
KKI2623I. 

Exciting, new red fashion colors; 
Clairol salon formula. Fire 
Silver, Sun Silver, Pink Silver, 
Cherry Silver. Appl. author: 
Richard L. Gelb. © 17JUI56; 
KKI23569. 
How to achieve beautiful new reds 
without pre-bleachlng, by Louis 
Schmidt . . . Red Fashion Salon 
colors. (In American hairdresser 
& beauty culture, Jan. 1957, p.5- 
7) Appl. author: Foote, Cone & 
Belding. © 20Dec56 (in notice: 
1957); KK12';556. 
How to lighten and brighten dull 
hair with new five-minute treat- 
ment, by Charles Falrman ... 
Miss Clairol Hair Color Bath. 
(In American hairdresser & beauty 
culture, Feb. 1957, p.6-7) 
Appl. author: Foote, Cone & Beld- 
ing. O 20Jan57; KK12'1^55S. 
Salon formula Clairol creme toner 
series; oil shampoo tint. Cont. 

2 fl. oz. Appl. author: Richard 
L. Gelb. © 29Jan57; KK124051. 

A stocking full of Christmas cheer 
and gladness from Clairol. (in 
American hairdresser & beauty 
culture, Dec. 1956, p.6-7) 
Appl. author: Foote, Cone & Bel- 
ding. © 2ON0V56; KKI2340I. 
CLARDY, BERT. © 

Rovln' down auto row; I'm in a 
dither. Curtis Parker Plymouth. 
(In The Orange leader, Apr. 18, 
1957, p. 12) © l8Apr57; ItK12i|671. 
CLARK ErjUIPMENT CO. © 

Planning field fresh menus; Clark 
Carrier. (in The Atlantic, Jan. 

1957, p. 3^) © 30Dec56 (in 
notice: 1957); KK124638. 



Planning for unique highways of the 
future; Clark Carrier. (In The 
Atlantic monthly. May 1957, p.l8) 
© 30Apr57; KK125872. 

A projection for those who will fly 
the Jet age. Clark Carrier. 
Q 23Feb57; KK124632. 

CLARK GRAVE VAULT CO. © 

When suddenly you must know what 
to do. (In Household magazine. 
Mar. 1957, p. 52) Appl. author: 
Ranald S. West. © 20Peb57; 
KKl 23771. 
When your strength and wisdom are 
needed most. (In The Saturday 
evening post) Appl. author: 
Ranald S. West. © 9Mar57; 
KKI238OI. 

CLAUSIN (S. H.) & CO., INC. © 

Princess diamond rings. Display 
embodying photo of girl with 
upraised hand. Appl. author: 
Alfred Groth. © l5Aug56; 
KKI23896. 

CLAYTON (A. C.) PRINT. CO. © 
Joseph. Joseph Salon shoes. 
© 25May57; KKI26330. 

CLEMENTS MANUPACTTTRING CO. © 

Cadillac Qulk-Vac model l4 vacuum 
cleaner. © lMar57; KK124905. 

CLEVELAND HOSPITAL SERVICE ASSN. © 
Ll-ve long and like it; he believed 
the stop sign meant s-t-o-p, he 
didn't. Blue Cross. (In The 
Cleveland press, Apr. 29, 1957, 
p. 20) Appl. author: Jonathan F. 
Davis. © 29Apr57; KK125310. 
Live long aind like it; he had his 
hearing checked, he didn't. 
Blue Cross. (In Cleveland press, 
Feb. >i, 1957, p. 24) Appl. au- 
thor: John P. Davis. © 4Feb57; 
KKI22972. 
Live long and like it; he kept the 
radio out of the bathroom, he 
didn't. Blue Cross. (In Cleve- 
land press, Apr. 15, 1957, p.30) 
Appl. author: Jonathan F. Davis. 
© 15Apr57; KK124643. 
Live long and like it; he looked 
both ways before crossing, he 
didn't. Blue Cross. (in The 
Cleveland press. Hay 27, 1957, 
p. 9) Appl. author: Jonathan P. 
Davis. © 27May57; KKI2578O. 
Live long and like It; he saw his 
dentist regularly, he didn't. 
Blue Cross. (In Cleveland press. 
May 13, 1957, p. 7) Appl. author: 
Jonathan F. Davis. © 13May57; 
KK125488. 
Live long and like it; he stopped, 
looked and listened; he didn't. 
Blue Cross. (in Cleveland press. 
Mar. 18, 1957, p. 7) Appl. au- 
thor: Jonathan F. Davis. 
© l8Mar57; KK124184. 
Live long and like It; her mother 
kept pot handles out of her reach, 
her'B didn't. Blue Cross. (in 
Cleveland press, Apr, 1, 1957, 
p. 13) Appl. author: Jonathan P. 
Davis. © lApr57; KK125487. 
Live long and like it; she wasn't 
ashamed to discuss constipation, 
she was. Blue Cross. (In Cleve- 
land press. Mar. 4, 1957, p.9) 
Appl. author: John F. Davis. 
© 4Mar57; KKI23886. 
Live long and like it; she watched 
her diet, she didn't. Blue Cross. 
(In Cleveland press, Jan. 21, 
1957. P-6) Appl. author: John P. 
Davis. © 21Jan57; KK122971. 
Live long and like it; she worried 
about an unexplained lump, she 
didn't. Blue Cross. (In Cleve- 
land press, Feb. 18, 1957, P.13) 
Appl. author: Jonathan F. Davis. 
© l8Feb57; KK123364. 



CLOROX CHEMICAL CO. © 

Are you getting the most out of this 
Clorox selling support? (In Pro- 
gressive grocer, Nov. 1956, P.I2I4.' 
Appl. author: Honig-Cooper Co. 
© lNov56; Kia2221;9. 
He'll love you for starting his 
day right with a Clorox-clean 
shirt; you get a cleaner wash with 
Clorox. (In San Francisco examin- 
er, Jan. 17, 1957, p. 23) Appl. 
author: Honlg-Cooper Co. 
© 17Jan57,- KK125254. 
I always make my linens guest-clean 
with Clorox. (In San Francisco 
examiner, Nov. 15, 1956, section 
3, p. 7) Appl. author: Honig- 
Cooper Co. © 15Nov56; KKI22250. 
I can't afford to be out-of -stock 
on Clorox ... America's favorite 
bleach and household disinfectant. 
(In Progressive grocer, Feb. 1957, 
p. 177) Appl. author: Honlg- 
Cooper Co. © lPeb57; KK126012. 
I Just love the sunshine-freshness 
of a Clorox-clean wash. (In San 
Francisco examiner. Mar. 7, 1957, 
section 4, p. 2) Appl. author: 
Honlg-Cooper Co. © 7Mar57; 
KKI25256. 
New, Clorox 2-finger easy-lift 

handle; America's favorite bleach 
and household disinfectant, 
(in Progressive grocer, Jan. 1957, 
p. 113) Appl. author: Honlg- 
Cooper Co. © lJan57; KKI26OII. 
Protect precious health with a wash 
that's Clorox-clean. (In San 
Francisco examiner. Mar. 21, 1957, 
section 1, p. 26) Appl. author: 
Honlg-Cooper Co. © 21Mar57; 
KKl 25257. 
Spring cleaning promotion to build 
store-wide traffic ... America's 
no.l house-cleaning aid. (In 
Progressive grocer. Mar. 1957, 
p,150-15l) Appl. author: Honlg- 
Cooper Co. © lMar57; KKI26OI3. 
There's added health protection 
when baby's wash is Clorox-clean. 
(In San Francisco call-bulletin, 
•Oct. 18, 1956, p. 17) Appl. au- 
thor: Honig-Cooper Co. 
© l8oct56; Kia22251. 
This little lady is safer because 
her wash Is Clorox-clean. (In 
San Francisco examiner, Feb. 14, 
1957, section 3, P.U) Appl. au- 
thor: Honig-Cooper Co. © lliFe\>57; 
KKI25255. 

CLUB SPECIALTY, INC. © 

Mills; special award. Slot machine. 
Appl. author: Harry H. Brown. 
® 28Feb57; KK123644. 

COATS i CLARK, INC. © 

ABC of erabroiderv. O.N.T. six 
strand floss. © 25Jul56; 
KKI22327. 
The ABC of knitting; rib stitch 
clip-on cap. Red Heart yarns. 
'^ 30>'ay56; rja22322. 
Crocheted beanie. Speed-Cro-Sheen 
mercerized cotton. Appl. author: 
Frances B. Govett. <^ 25Feb56; 
10^122323. 
Sew in your dress zipper 1-2-3, the 
trouble-free way; Crown. 
© 25Jun56; KKI22325. 
Sew in your neck zipper 1-2-3, the 
trouble-free way; Crown. 
© 25Jun56; K]a22326. 
Sew in your skirt zipper 1-2-3, the 
trouble-free way; Crown. 
(^ 25Jun56; iaa22 32ii. 
Threads and needles. O.li.T. sew- 
ing threads. © 22Apr56; 
Kia22321. 
COCA-COLA CO. © 

Ah, spring; ah. Coke. Boy & girl 
l& robin] Appl. authors McCann- 
Erlckson, Inc. ©lApr57; 
KKI25279. 



CURRENT REGISTRATIONS 



All I did was bring home the Coke. 
Man's head. Appl. author: McCann 
Erlckson, Inc. © IJanS? (In no- 
tice: 1956); KK122002. 
And a Merry Christmas to all. 
[B?ai] (in American drugelst, 
Dec. 3, 1956, p.68) Appl. au- 
thor: f'cCann Erlckson, Inc. 
3Dec56; KK122155. 
And a Merry Christmas to all. 
[B&w] (In The Hodern theatre, 
Dec. 8, 1956, p.l) Appl. author: 
KcCann Srickson, Inc. ^ 8Dec56; 
KK121998. 
And a Merry Christmas to all. [Col- 
or] (In Ebony, Jan. 1, 1957, 
p.l+l) Appl. author: McCann 
Erlckson, Inc. f) lJan57 (In no- 
tice: 1956); KK122157. 
And a Merry Christmas to all. [Color] 
(In National feorrraphic marrazlne, 
Dec. 1956, p.k of cover) Appl. 
author: McCann ,-.rickson. Inc. 
O lDec56; Kia21996. 
As always, your Coca-Cola bottler 
does more for you; announcing big 
local contest. The Coca-Cola 
Bottling Co. of New York, Inc. 
(In Pood topics, Sept. 10, 1956, 
p. 69) Appl. author: McCann 
Erlckson, Inc. O 10Sep56; 
KKL 22156. 
Coke in bifr nev; king-size at the 
popular 12-ounce price; your great 
buy in quality refreshment. La 
Salle Coca-Cola Bottling Co. (In 
Holland sentinel, Holland, Mich., 
l;ov. 19, 1956, p. 12) Appl. au- 
thor: i-IcCann lirickson. Inc. 
'^ 191lov56; KK121999. 
Coke with chow; wow. Boy & dis- 
penser. Appl. author: McCann- 
Erlckson, Inc. © lAug55; 
KK123760. 
Coming, in person; he comes round 
regularly . . . Coca-Cola Company 
representative. (In Box office, 
Jan. 5, 1957, modem theatre 
section, p. 2 of cover) Appl. 
author: McCann-Erickson, Inc. 
© 5Jan57; KK12'i'+67. 
Family favorite, Coca-Cola. (Couple 
& boy carrying cartons ] Jackson 
Coca-Cola Bottling Co. (In Jack- 
eon advocate, Jackson, Miss., Mar. 
3, 1956, p. 2) Appl. author: 
McCann Erlckson, Inc. (?) 3Mar56; 
KK121993. 
For a great break, have a cold Coke. 
(In Scholastic roto. Mar. 1957, 
p. 9) Appl. author: McCann- 
Erlckoon, Inc. © lMar57; 
KK124873. 
Kroo in (jvory carton of Coca-Cola; 
6 aparklln" Christmas decorations 
for rlasaos, mirrors, windows. 
The Akron Cocn-Coln riottlinp; Co. 
(in Akron houcon journal, iJec. 3, 
l')'jt), p.^) Appl. imthor: l-lcCann 
i.rlckaon. Inc. O 3Doc56; 
KK121995. 
A gracious social custom . . . Sun 

Valley pauoeB for a Coca-Cola 

(In The Saturday evening i;ost, 
Feb. 16, 19Li7. p.'t of cover) 
Appl. author: HcCann-Erlckson, 
Inc. <D llFeb57; KK124n5tj. 
flurrj , liiat ciianco to o:itor big lo- 
cal coritfiat; ovor VlO»000 in 
prizes iitill to bo won; nntor now. 
Vlio Coca-Cola nottlln," Co. of /low 
York, Inc. (In l.ovmrk ovoninR 
nowo. Howark, K. J., Oct. 6, 1956, 
p.l?) Appl. author: :'cConn Krlck- 
iiori. Inc. 'i 00r:t';6; KK1,',''000. 
I like money, that's why I'm pro- 
moting Coke with meala ... 
(In Chain store age, Jan. 1957. 
p.^l) Appl. author: McCann- 
ErlckBon. Inc. O 2HDec56 (in 
notice: 1957); KK1J>'»(J72. 
In England, thoy onll • frlnndly 
tuVBrn, a chenry local | thn Pros- 
pect of Whitby; Coke. (In The 



Server, Jan. 28, 1957, p. 4) 
Appl. author: McCann-Erickson, 
Inc. © 28jan57; KK12U469. 

In exotic Aoapulco ice cold 

Coca-Cola. Artist Robert Pawcett 
captures a moment ... (in The 
Saturday evening post, Jan. 19, 
1957, p.'^ of cover) Appl. au- 
thor: McCann-Erickson, Inc. 
© 15Jan57; KK124463. 
It's Just good business; drink 
Coca-Cola. (in Time, Dec. 31, 
1956, p. 2 of cover) Appl. au- 
thor: HcCann-Erlckson, Inc. 
© 31Dec56; KK12t46l. 
Lunch-time is a cheerful time; a 
high note in the day ... Coke, 
the best-loved sparKllng drink 
... [Seated boy pouring drink 
for girl] (In New Haven register, 
Jan. 27, 1957) Appl. author: 
McCann-Erickson, Inc. © 27Jan57; 
KK12l4l).71. 
Lunch-time is a cheerful time; a 
high note in the day . . . Coke, 
the best-loved sparkling drink 

[standing boy pouring drink 
for girl] (In This week, Jan. 
27, 1957. p. 16) Appl. author: 
McCann-Erickson, Inc. o 27Jan57; 
KKl 24460. 
Make sure your fountain attendants 
say this extra-profit word: 
large? (in Drug topics, Jan. 21, 
1957, p. 5) Appl. author: 
HcCann-Erlckson, Inc. © 21 Jan 57; 
KK124464. 
More time to enjoy your friends; 
more ways to enjoy your leisure. 
[Col. drawing] (in New Haven 
register, Jan. IJ, 1957, p.7) 
Appl. author: McCann-Erickson, 
Inc. © 13Jan57; KK124470. 
More time to enjoy your friends; 
more ways to enjoy your leisure. 
[Col. photo] (In This week, Jan. 
13. 1957, p. 5) Appl. author: 
McCann-Erickson, Inc. © 13Jan57; 
KK124462. 
Now, 58 million times a day. 

(In Vend, Jan. 1957, p. 90) Appl. 
author: MoCann-Erlckson, Inc. 
& 2Jan57; KKi24465. 
Pass the word along, large? And 
get extra profit on CoKe with food 
Just for the asking, Appl. au- 
thor: McCann Erlckson, Inc. 
© 3Sep5b; KK1229i4.6. 
The pause that refreshes. House- 
wife. Appl. author: McCann- 
Erickson, Inc. CO lMar57; 
KK124472. 

'I'ho pause that refreshes with Coca- 
Cola. [Aircraft plant scene] 
(In Time, Dec. 3, 1956, p. 8) 
Appl. author: McCann Erlckson, 
Inc. O 3Dec56; KK121997. 
A pleasant family gets together; 
a famous beverar.e Joins in ... 
(In Thin week, Feb. 10, 1957. p.6) 
Appl. author: McCann-Erickson, 
Inc. u 10Peb57; KK124459. 
Soo you at tho N.A.M.ft. corivontlon; 
pn.'iennt oC vondlnp;. (In Vond, 
;>'C. 1956, p. 101) Appl. author: 
McCann i:rlck:ion, Inc. © llJoc';(); 
KKl;M99l|. 
Sign of good taste. Bottle & glass 
r& hand] Appl. author: McCann- 
ErlokBon, Inc. C lMay57; 
KK125277. 
Sign of Kood taato, anytime. Woman 
fc dlnponaer. Appl. author: 
McCann-Erlckoon, Inc. t) 3Jun')7 : 
KKI25278. 
Sip, nip, hooroy. Couplo tn booth. 
Appl. author: fioConn lirlckson, 
Inc. f^ ll'ob'jV; KKI225?';. 
Tnnle tlin difference; Cooo-Col« 
put» you at your sparkling best. 
[Boy k ({ii'l in Bweotera, drink- 
ing from bottloi] (In Life) 
Appl. author: MoCanit Briokaon, 
Inc. o 3Deo56! KK122iriO. 



They go for Coke at lunchtime, too; 
the beverage they like makes 
money for you. (In Inplant food 
management, Jan. 15:;7, p. 57) 
Appl. author: HcCann-Erlckson, 
Inc. © 2Jan57; KK124466. 
You can 'C' the difference; Coke. 
(In Editor a publisher, Jari. 19, 
1957, p. 45) Appl. author: 
McCann-Erickson, Inc. © 19Jan57; 
KK124468. 
You put a lift In living when you 
live with good taste. [Father «c 
daughter at table; mother pouring 
coke] (In The Wall Street Jour- 
nal, Dec. 5, 1956, p.6) Appl. 
author: McCann Erlckson, Inc. 
© 5Dec56; KK122001. 



COLiiJ O.-" CALIPORi.'IA. © 

Cole sa^s: this is the year to be a 
lady on the beach. (In Holiday, 
Jan. 1957, p. 28-29) Appl. au- 
thor: Doyle Dme Bembach, Inc. 
© 13Dec56; iG<:i22821. 
Prom this, to this. In less than two 
minutes ... revolutionizes your 
swlmsult displays. (In Women's 
wear daily, Dec. 18, 1956, p. 19) 
Appl. author: Doyle Dane Bernbach, 
Inc. © l8Dec56; K:<122199. 
Inside Venus is brafoam. Inner 
Strategj' Bra. (In Women's wear 
daily, Feb. 27, 1957, p. 5) 
Appl. author: Doyle Dane Bembach, 
Inc. © 27Peb57; KKI24351. 
J. P.; need biprjer swi isult dept; 
ta'-e a look at these new Cole 
promotions. (In Wor.en's wear 
daily, Jan. 16, 1957, p.UO-!|.l) 
Appl. author: );ovle i)ane 'bembach. 
Inc. ^ 16Jan57; K]<122H20. 
Llpht up the beach with Cole white. 
(In California st;,list, Nov. 1956, 
p. 50-51) Appl. author: Doyle 
Dane Bernbach, Inc. © lHov56; 
KKI22736. 
More by Dior for Cole of California. 
(In California stylist, Nov. 1956, 
p. 52-53) Appl. author: Doyle 
Done Bernbach, Inc. © lHov56; 
KKI22735. 
Precious cargo of India spice; 
lavish swlmsult collection of 
oriental stripes ... (In Vogue, 
May 1957, p. 24) Appl. author: 
Doyle Dane Bembach, Inc. 
e lMay57; KK1256^o. 
Preview; advance faehlone from 
Cole's 1958 resort collection, 
ready for you to sell in July. 
Preview collection of swlnsults. 
(In Women's wear dally. May 22, 
1957, p. 31) Appl. author: Doyle 
Dane Bembach, Inc. c 22May57: 
KKI26151. "^^1. 

Tho roally bl^ Ideas In awiraauita 
are at Colo Lhls season. (In 
Women's wear daily, Jan. 2, 1V57, 
section 2, p.7) Appl. author: 
Doylo Dano Dornbaoh, Inc. 
'I 2J<ui57; KK122530. 
Riot; Cole, Jr. of Coliiornlu. 
Cole's junior oolloctiun la dis- 
turbing the peace. (In Worsen' a 
woar dally, Jon. 2, 1957. seotlon 
.', p. 9) Appl. author: Doyle Uum 
• ..nibooh. Inc. ^ 2Jon57; 
i.ri.-.-.";3l. 
Shy, but oh, ngr; a Cole swlmsult In 
Chromapun. (In MeCall'a, June 
1^'57. p.lto) Appl. author: 
Doyle Dane Bembach, Inc. 
<-' ^IHny^i: KKU^l'v^. 
There's never been anythlnic like It; 
the Coral Ice awlaault ... (In 
Seventeen. June I'J'v;, p.^O) 
Appl. author: Doyle Dane Rembach. 
o UunS7; KK1«j)^. 



You I 



oel pr 



BCtlOl 






wear riot rod: awlMaulta by Cole, 
Jr. of Caliromla. (In Seventeen, 
May W57. j>.(^)) Appi. authors 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



COLE OF CALIFORNIA. © Cont'd. 
Doyle Dane Bembach, Inc. 
© lMay57; KKI25650. 

COLr;ATE-PALnOLI\'E CO. '^ 

'lalley slaves ahoy; Aja,T, the foan- 
ln"r cleanser. (In llotor boating, 
Jan. 1957, P.19i|) Appl. author: 
BrA'an llo'aston. Inc. ^ IJanS?; 
lC;i22ii03. 
Spring cleaning tip; go into com- 
mission with AJax; the foaming 
cleanser contains bleach. (Galley 
slaves ahoy) (in Motor boating. 
Mar. 1957, p. 75) Appl. author: 
Bryan Houston, Inc. © lMar57; 
KKI25993. 
COLOMBIA BEDDING CO. © 

Sleep like a child again on a new 
mattress . . . with exclusive Bal- 
ance-Bilt construction. Betsy 
Ross, RestOSleep, Velvasleep. 
Appl. author: David J. V/ilson. 
© 19Peb57; KKI2323O. 

COLUMBIA BROAPCASTING SYSTEM, INC. 
For your TV repairs call the man 
who cares, the independent serv- 
ice-dealer. (In TV guide. May 11, 
1957, p.A-16) Appl. author: 
Bennett & Northrop, Inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, Inc.; 
llMay57; KK12557^. 
Have your picture tube cleaned to- 
day. (In TV guide, Feb. 23, 
1957, p.A-13) Appl. author: Ben- 
nett & Northrop, Inc. © CBS- 
Hytron, a division of Columbia 
Broadcasting System, Inc.; 
23Feb57; KK12'I057. 
COLUMBIA TECHNICAL CORP. © 

The delay line . . . Columbia Techni- 
cal delay-line flats. (Bulletin 
no. 9-56) Appl. author: Dlmitrl 
Stein. © 20Sep56,- KKI2586I. 
High Impedance delay lines with 
magnetic core. HH-I5OOA, 
HH-2000 [and others] (Bulletin 
no. 17) Appl. author: Dlmitrl 
Stem. © 12Mar57; KKI2586O, 

COLUMBIA WAX CO. © 

Columbia liquid self polishing floor 
wax. Duck's-back; water resist- 
ant. Contents: 1 U. S. quart 
liquid. Appl. author: Keith N. 
Thomas. © lPeb57; KK125'^5'^. 
New Columbia Polyfln floor finish. 
Appl. author: V. James De Santis. 
© l6Jan57; KKI26387. 

COMAR INDUSTRIES, INC. © 

A completely new way to take care 
of lawns and gardens; your spray 
gun does your work for you. 
© 3Jun57; KKI26099. 
Easy-to-use, fast acting Comar 
products mean easy money in your 
pocket; lawn and garden products 
distributor. © lMar57; 
KKI24950. 
Pertidyne ... growth discovery In 
Comar concentrates, gives you more 
profit from your soluble fertiliz- 
er department; plant and lawn 
foods. © lMar57; KK12'^9'^9. 
Vfho says money doesn't grow on 
trees, and gardens, too; fast- 
acting ... spray-on fertilizers, 
weed-killers auid insecticides. 
© lMar57; KK125900, 
COMBS, L. M. © 

Oun gadgets by Combs; Frontier Colt 
replicas, Colt Hanger. (In The 
Gun report, Nov. 1956, pA of 
cover) NM: advertising message, 
art work and layout. © 15N0V56; 
KKI22302. 
COMET RICE MILLS. © 

Special, free with this package; 
7-day reducing diet. © llPeb57; 
KKI2315O. 



COMFORT MANUFACTURING CO. © 

New triumph over unruly hair; Mary 
Lyons Be-deck hair and scalp 
conditioner. © lMar57; 
KK125848. 

COMMERCIAL DEVELOPMENT FUND OF THE 
GREATER PATERSON CHAMBER OF COM- 
MERCE. SEE Greater Paterson (N. J.) 
Chamber of Commerce. 

COMMONWEALTH EDISOM CO. a.k.a. COMMON- 
WEALTH EDISON - PUBLIC SERVICE CO. 
SEE Commonwealth Edison - Public 
Service Co. 

COMMONWEALTH EDISON - PUBLIC SERVICE 
CO. 

Come see these exciting live better 
electrically exhibits. (In Chica- 
go S\jnday tribune magazine, June 
16, 1957, section 2, pt.8, Po36) 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public Serv- 
ice Co.; I6jun57,- KKI26345. 
Dry your clothes electrically, 6^ 
a load. Little Bill. (You can 
dry your clothes electrically) 
No. 59668. Appl. author: Leo 
Burnett Co., Inc. © Commonwealth 
Edison Co. a.k.a. Commonwealth 
Edison - Public Service Co.; 
lFeb57; KKI24534. 
Hours of TV. G-8227. © Conmion- 
vjealth Edison Co, a.k.a. Oommon- 
wealth Edison - Public Service 
Co.; lMar56; KX122010. 
Look what pennies buy today when 
you live the modern electric way. 
(In Chicago daily tribune, Jan. 
15. 1V57, pt.l, p. 12) Appl. au- 
thor: Leo Burnett Co., Inc. 
© Commonwealth Edison Co. a.k.a. 
Commonwealth Edison - Public Serv- 
ice Co.; 15Jan57; KKI23170. 

COMMONWEALTH SHOE & LEATHER CO. © 
And there you are in famous Boston- 
ians this Christmas. (In Life, 
Dec. 3, 1956, p. 7) Appl. author: 
Poote, Cone & Belding. 
© 29Nov56; KK1222714.. 
Whose famous Bostonians are these? 
[Endorsed by] Howard Lindsay. 
(In Life, June 13, 1955, P.20) 
Appl. author: Poote, Cone & Beld- 
ing. © 9Jun55; KKI22275. 

COMPTONE CO., LTD. © 

Dazzling collection of French sun- 
glasses. Pine optical lenses, 
set in rhlnestone studded and 
delicately brilliant frames; made 
in France, Appl. author: Leo 
Bernstein. © 21Sep56; KK124731. 
Protex cool-eyes multi-tone sun- 
glasses; scientifically designed 
6 base lenses; unbreakable. 
Appl. author: Leo Bernstein. 
© lMay57; KK125244. 
CONGOLEUM-NAIRN, INC. © 

Match plastic counter to plastic 
floor, to sell more. Gold Seal 
Nairon correlated colors. (in 
American builder, Sept. 195o, 
p. 135) © lSep56; KK123984. 
CONN ORGAN CORP. © 

The modem approach to a wonderful 
musical experience; Conn Rhapsody 
organ. © 7Dec56; KK123122. 
CONNARE (JOHN A.) INC. © 

Lifetime road hazard guarantee; 
warranty and sales agreement. 
Lifetime guarantee registration. 
© 15Peb57; KKI25063. 

CONK AD, ERNEST CON. © 

Bingo King price list; effective 
January 1, 1957. Bingo King Co., 
Inc. © 31Dec56 (In notice: 
1957); KKi2257ii. 
Soft Breeze, the quietest blower 
ever made. Binco King Co., Inc. 
JD 1; SD 1. Q llPeb57; 
KK123104. 



This is the tops of all hand oper- 
ated Bingo cages. Bingo King Co., 
Inc. (Catalog no.lOJ & lOl^.) 
©Krnest R. Conrad; l8Feb57 ; 
KKI23188. 

CONSOLIDATED CIGAR SALES CO., INC. © 
Best brand for profits; Dutch 
Masters. (In Indiana Tobacco &; 
Candy Distributors Assn. annual, 
1956, p. 27) Appl. author: Ei-v/in, 
Wasey & Co., Inc. © 6jun56; 
KKI24525. 
For Christmas cheer give him Harvest- 
er cigars. (In New Yoric dally 
news, Dec. 18, 1956, p.li-9) Appl. 
author: Erwln, Wasey & Co., Inc. 
© l8Dec56; KK122iji4.1. 
Man's world. Dutch Masters. (in 
Life, Mar. 25, 1957, p.58) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 21Mar57; KK124199. 
New, Dutch Masters President. 
The blunt end makes the flavor 
difference. (in New Yoric Sunday 
news. Mar. 10, 1957, p.93) 
Appl. author: Erwin, Wasey & Co., 
Inc. © 10Mar57; KK124200. 
Now enjoy full flavor from your 
very first puff with the new 
Dutch Masters President; it's the 
blunt end that makes the flavor 
difference. (In Chicago daily 
tribune, Jan. 16, 1957, pt.3, 
p. 3) Appl. author: Erwin, Wasey 
& Co., Inc. © l6Jan57 (in notice: 
1956); KKI22653. 
This Christmas, rive the rare rift 
of real pleasure, Dutch Masters 
cigars. (In liev; York daily nev;s, 
Dec. 17, 1956, p. 8) Appl. au- 
thor: drwin, l.'asey & Co., Inc. 
© 17Dec56; KK1221|ilo. 

CONSOLIDATED METAL PRODUCTS CORP. 
A different Christmas present; Ti- 
conium. Appl. author: A. J. 
Griffin. © Ticonlum Division, 
Consolidated Metal Products Corp.; 
ta)ec56; KKI22019. 
Get the new facts; Ticonlum; put 
the fit into profit. Appl. au- 
thor: A. J. Griffin. © Ticonlum 
Division, Consolidated Metal Prod- 
ucts Corp.; 3May57; KK125692. 
PlcK up and delivery; Ticonlum show 
case; Tru-Rugae. Appl. autnor: 
A. J. Griffin. © Ticonlum Divi- 
sion, Consolidated Metal Products 
Corp.; lj.Jan57; KK122931;. 
Skilled hands working for you; 
Ticonlum. Appl. author: A. J. 
Griffin. © Ticonlum Division, 
ConsolidatPd Metal Products 
Corp.; '^Mar57; KK124308. 
What's missing? Another Ticonlum 
show case. Appl. author: A. J. 
Griffin. © Ticonlum, Division 
of Consolidated Metal Products 
Corp.; 'tApr57; KK1252'^2. 
CONSOLIDATED METAL PRODUCTS CORP. 
SEE ALSO Ticonlum. 

CONTAINER CORP. OP AMERICA. © 
Borden's ice cream; neapolitan. 
Half gallon liquid. (Design no. 
1409) © 20Peb57; KK123456. 
Tasty ice cream. Sealtest Central 
Division, National Dairy Products 
Corp. One gallon liquid. (De- 
sign no. 1169) © lMar57; 
KKI23773. 

CONTAX CORP. © 

Trade dollar. Contax system. 
O I5N0V56; KK124403. 
CONTINENTAL BAKING CO., INC. © 

Age means little when you keep vi- 
tality up; Staff special formula 
bread. I Endorsed by] Margaret 
Keene. (In The Evening star, Wash- 
ington, D. C, Jan. 17, 1957, 
p.B-1) Appl. author: Ted Bates & 
Co., Inc. © 17Jan37; KK12282i4.. 



CURRENT REGISTRATIONS 



Are you buying V/onder bread to help 
your child grow bigger & stronger 
12 ways? (in Dally news bulletin, 
Brookfield, Mo., Jan. 31, 1957, 
p. 6) Appl. author: Ted Bates & 
Co., Inc. © 51Jan57j KK1232'H. 
Boys and girla, win tickets to the 
R. C. A. world championship rodeo. 
May 15-19; Annie Oakley coloring 
contest. Wonder bread and Host- 
ess cake. (In Shreveport Journal, 
Shreveport, La., Apr. 22, 1957, 
p.A-lj) Appl. author: Ted Bates 
& Co., Inc. © 22Apr57; KKI25098. 
Buttermilk makes the difference; 
new taste thrill, old southern 
flavor. Wonder buttermilk bread. 
(In Davenport times, Davenport, 
Iowa, May 8, 1957, p. 29) Appl. 
author: Ted Bates & Co., Inc. 
© 8May57; KKl 25520, 
Buttermilk makes the difference; 
new tasce thrill; Wonder enrich- 
ed bread . . . (in Memphis press 
scimitar, Apr. 17, 1957, p.24) 
Appl. author: Ted Bates & Co., 
Inc. © 17Apr57; KKI24938. 
Famous Wonder bread comes to town. 
(In Green Bay press-gasette. Green 
Bay, Wis., Dec. 11, lyi)6, p. 25) 
Appl. author: Ted Bates & Co., 
Inc. © llDec5b; Kia22392. 
Is Wonder bread helping your child 
grow bigger and stronger 12 ways? 
Muscle, bones & teeth, body cells 
[and others] (In Brookfield news 
bulletin, Brookfield, Mo., Feb. 
l'^, 1957, P.'^) Appl. author: 
Ted Bates & Co., Inc. © l4Peb57; 
KK12tl86. 
Is your child getting the help of 
Wonder bread to grow bigger & 
stronger 12 ways? (In Brookfield 
news bulletin, Brookfield, Ho., 
Feb. 7, 1957, P.6) Appl. author: 
Ted Bates & Co.. Inc. © 7Peb57; 
KK124187. 
It's not a dream. It's a wonderful 
truth; Wonder bread helps build 
strong bodies 12 ways. (in Press 
gaisette. Green Bay, Wis., Jan. 3, 
1957, p. 33) Appl. author: Ted 
Bates & Co. , Inc. <Q 3Jan57; 
KKI22998. 

New double the milk Wonder bread; 
a must for every family with 
children. (In Buffalo news, Apr. 
25, 1957, section 3, p. 46) 
Appl. author: Ted Bates & Co., 
Inc. © 25Apr57; KKl 25258. 
New taste thrill; old nouthern fla- 
vor. Wonder buttermilk bread. 
(In St. Loula poat-dlapatch, Feb. 
18, 1957, p.l-B) Appl. author: 
Ted Rates & Co., Inc. O lOPebi,'?; 
Kia23959. 
Now, a bread to help you control 
weight; Profile. [Endorsed by] 
Eileen Ford. (In Alexandria 
dally town talk, Alexandrla- 
Plnevllle, La., Jan. 31, 1957, 
p. 22) Appl. autfVor: Ted Bates & 
Co.. Inc. O 31 Jan W; KK12319'*. 
Only 2&/i, special Introductory price 
on new taste thrill; old southern 
flavor. Wonder buttermilk bread. 
(In New York world telegram & 
Bun. May 15. 1957. p. 23) Appl. 
author: Ted Bates 4 Co., Inc. 
© 15May57; KKl 25521. 
Only 25/<; apeclal Introductory price 

flavor Wondnr buttermilk bread. 
(In The Kvenlng bulletin, Phila- 
delphia, Jan. ^H, 1957, p.2j) 
Appl. author: Ted Bates 4 Co., 
Inc. (T) 2l4.Jani,7! KK12262b,. 



Thank you, thank you, thank you; 
Wonder enriched bread. (In Press 
gasette. Green Bay, Wis., Jan. 17, 
1957, p. 35) Appl. author: Ted 
Bates & Co., Inc. f^ 17Jan57; 
KK122bl9. 

They're different, delicious and 
they bake perfectly eVery time. 
Wonder brown 'n serve French rolls. 
(In Richmond news leader, Apr. 9, 
1957. p. 18) Appl. author: Ted 
Bates & Co., Inc. © 9Apr57; 
KK12't887, 

Thousands hail new . . . bread 

Profile special formula bread. 
[Endorsed by] Eileen Ford & 
Marilyn J. Byrnes. (in Davenport 
daily times, Davenport, Iowa, 
Jan. 22, 1957, p.l^) Appl. au- 
thor: Ted Bates & Co., Inc. 
O 22Jan57; KK123193. 

Thousands hail new . . . bread . . . 
Profile, special formula bread. 
[Endorsed by] Joseph Haber & 
Eileen Ford. (in Davenport dally 
times, Davenport, Iowa, Feb. 5» 
1957, p. 17) Appl. author: Ted 
Bates & Co., Inc. © 5Feb57; 
KKI2322I. 

Thousands hall new ... bread to 
help control weight effectively; 
Profile special formula bread. 
[Endorsed by] Jim Davies & Paul 
Marsh. (In Times, Davenport, 
Iowa, Jan. 8, 1957, p. It).) Appl. 
author: Ted Bates & Co., Inc. 
f^ 8Jan57; KK122618. 

Thousands of thoughtful mothers are 
changing to Wonder bread; It must 
be good to be so popular, (In 
Press gazette. Green Bay, Wis., 
Dec. 27, 1956, p. 20) Appl. au- 
thor: Ted Rates & Co., Inc. 
'^ 27Dec56; ffi-1226l7. 

Try it; old southern flavor Wonder 
buttermilk bread. (in Des Moines 
tribune, Apr. 25, 1957, p.32) 
Appl. author: Ted Bates & Co., 
Inc. © 25Apr57; KK12it965. 

Vicality is better than money in 
the bank. [Endorsed by] Donald E. 
Hudson. Staff special formula 
bread. (in The Evening star, 
Washington, D. C, Jan. 3I, 1957, 
p.B-l6y Appl. author: Ted Bates 
& Co., Inc. © 31 Jan 57; KK123220. 

CONTINENTAL CAN CO., INC. © 

Bondware. Design showing broad 

waving stripes with thinner waving 
stripes; called Ripple design. 
© 15Dec56; KK12'+515. 

CONTINENTAL CHEMICAL CO. (?) 

Wild Rose hair tonic, with oil; 
5 In 1 results. Contents k fl, 
ox. © 26Doc56; KK122796. 

CONTINENTAL OIL CO. © 

Conoco hits a new high In octane, 
Appl. author: Benton & Bowles, 
Inc. © ISepbb; KK122919. 
Farther and faster, only one quart 
added. Ab Jenkins cracks 2'l-hour 
stock car endurance record . . . 
Conoco super motor oU. (In San 
Antonio express, July 25, 1956, 
p.jej Appl. author: Benton & 
Bowles. Inc. © 25Jul56; KK123301. 
The tank truck. niuo of blood, pure 
of breed. Conoco super rasolliie 
with TCP. (In Western farm 11 le, 
AuR. 1, 1956, p.k of cover) 
Appl. author: Benton A: Bowles, 
Inc. O lAunSb; KK121917. 
roUuy'a the day to (^ot a proat now 
hi;',h In octane, plus TCP; both li. 
Conoco iiiipor frttiioHtm with TCP. 
(In Dallas timoo hnrnld, Unpi. 5, 
19'-'6, p. 17) Api.l. iiuthor: Ronton 
4 nowloB, rno. © '^lop'iOi KKl.J.'fV^U 



l/hat one rrreat all-season oil tniar- 
antees you full-time protection 
against both friction and corro- 
sive wear? Conoco all-season 
super motor oil; Oil-Platinp:. 
(In Des .'ioines register, Aug. 29, 
1956, p. 18) Apnl. author: Ben- 
ton & Bowles, Inc. © 29Au-'56: 
KK1228I4.5. 
CONTROL ENGINEERING UNIT, DETROIT 

CONTROLS CORP. SEE Detroit Controls 

Corp. 

CONVERTI PEARL NECKLACE CO. 

Cherub has been added; Converti- 
pearl, convertible cultured pearl 
youth necklaces. © Converti- 
pearl Necklace Co., wholly owned 
subsidiary of Elmer Ellsworth & 
Son; lMar57; KK1237'+3. 
COOK & DQNN PAU^T CORP. © 

Painting' s fun with Cook & Dunn Har- 
mony Hues; semi-gloss, odorless- 
alkyd. One gallon D.S. measure. 
© I7JUI56; KKI2250I. 
COOK MACHINERY CO., INC. © 

Washette, by Cook; open-end washers. 
The first family of conmerclal 
laundry equipment. © 15Mar57; 
KKI23885. 
COOPER (EUGriUE) STUDIO. © 

Cathy's Cuddle Club for babies and 
little ones; photographers of 
children exclusively. Appl. au- 
thor: Eupene Phillip Cooper. 
© lJul56; faC122570. 
COORS PORCELAIN CO. © 

Ceramic; how it solves problems of 
abrasion and corrosion in recip- 
rocating pump plungers. High 
strength alumina ceramics. Appl. 
author: Galen E. Broyles Co., 
Inc, © 13Mar57; KK123910. 
CO-PHOTO, INC. © 

Elvis Presley Co-Photo sales plan 
for amusement parks and centers. 
Every teen-ager ... will want 
their [sic] personalized picture 
taken with Elvis Presley ... 
NM: all matter except the name 4 
pictorial reproduction of Elvis 
Presley. © 24May57; KK12577'*. 
Elvis Presley Co-Photo sales plan 
for department stores. All teen- 
agers . . . will want their person- 
alized plcture[s] taken with Elvis 
Presley ... NM: all matter 
except the name 4 pictorial re- 
production of Elvis P):>esley. 
© 24May57; KKl 2577 5- 
Elvis Presley Co-Photo sales plan 
for photographers. All teen- 
agers ... will want their person- 
alized plcture[B] taken with Elvis 
Presley ... NM: all matter 
except the name 4 pictorial re- 
production of Blvls Presley. 
© 24May57; KK125776. 
Elvis Presley Co-Photo sales plan 
for shopping centers. All teen- 
agers ... will want their person- 
alized plcture[8] taken with Elvis 
Presley ... NM: all matter 
except the name 4 pictorial re- 
production of Elvla Presley. 
V 2i»May57; KK125773. 
KlvlB Presley Co-Photo aalea plan 
for theatres, drlvo-in 4 Indoor. 
All toon-asers ... will want 
their pcreonallcod plcturc[B] 
taken with Klvln Prealey ... nK: 
all mattor except the nane & pic- 
torial rpproductlon of Klvls Pppb- 
ley. C ?JlMay57j KK\2-:<rn . 
It's our Klvls Prealey Co-Photo 
promotion, Presley spells profit 
... have your ploturf takPti with 
Klvls Prealey. NM: all ■■tter 
except the nana A pictorial re- 
production of Klvla Prealey. 
O 2«HayS7; KK12'S77?. 



COMMERCIAL PRINTS AND LABELS 



COPPER CLAD PHODUCTS, INC. © 

Samae Instant copper cleaner; reo- 
oramended for Revere ware. Con- 
tents 12 fl. oz. © 100ct5o; 
KKI23II7. 

CORBIN & CONWELL, INC. © 

Pharmaceuticals, Betadine accepted 
for N N D. Pb012., © 13Mar57; 
KK12i+13i).. 
COSEL PUBLICATIONS, I>10. © 

Gift book; 1V57. Appl. avthor: 
Edward Anixter. © 15iiov:,b; 
KKI22377. 

COTY, INC. 

L'Aimant parfum, by Coty; Coty 24 
lipstick; French formula liquid 
make-up, by Coty. (In The New 
Yorker, Mar. 9, 1957, P-l'i) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 9Mar57; 
KKI23819. 

Are you a quiz -whiz on graduation 
glamour? Coty 24^ lipstick [and 
others] (in Seventeen, May 1957, 
p. 16) Appl. author: Franklin 
Bruck Advertising Corp. © lMay57; 
KKI24593. 

Atomizer with every purchase of Coty 
toilet water. (In San Francisco 
examiner, June 6, lV5t>, section 1, 
p. 23) Appl. author: William P. 
Slegel, © 6Jun56; KK122ij.80. 

Beautiful perfumes say beautiful 
things about you. L'Aimant, 
L' Origan, Emeraude, Paris, by 
Coty. (In St. Louis globe- 
democrat, Feb. 17, 1957, p.l^H) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 17Peb57; 
KKI2582O. 

A bright future for Coty perfum.es, 
and a wonderful present for your 
customers; Air Spun powder and 
perfiime selector kit. (in Beauty 
fashion, Apr. 1957, P.13) Appl. 
author: Franklin Bruck Advertising 
Corp. © 12Apr57; KK12lt8l8. 

Cool, refreshing bath essentials by 
Coty. (In The Mobile press, July 
18, 1956, p.l-C) Appl. author: 
William F. Slegel. © l8jul5fa; 
Kia22l4.8l. 

Crowning touch for Easter; L'Aimant 
parfum by Coty. (In The New 
Yorker, Apr. 13, 1957, p.l08) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © llApr57; 
KK12'V801. 

Desisned by Cartler, Vanite Parl- 
sienne; cream povjder compact, 
Coty 2I4. lipstick. (In The New 
York times, Jan. 2k, 1957, p.3) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. (^ 2[4.Jan57; 
ICKI22625. 

Dusting powder and perfume bath oil, 
each with Correct deodorant stick. 
(In San Pra^cisco chronicle, July 
1, 1956, P.5S) Appl. author: 
Uilliara P. Siegel. lJul5b; 
KK122ii-03 . 
Essence of French fashion; L'Aimant 
parfum by Coty. (in The New Yoric 
times, June 2, 1957, P.l6) Appl. 
author: Helneman, Klelnfeld, Shaw 
& Joseph, Inc. © 2Jun57; 
KKI2591I. 

Legend of love and luck surrounds 
Muguet des Bols. (in The New 
York tlaes. May 1, 1957, p.3) 
Appl. author: Heineman, Kleinfeld, 
Shaw 4 Joseph, Inc. © lMay57; 
KKI24995. 

New perfumed hair spray; curls with- 
out lacauer odor. Curl-Set by 
Coty. (In The New York times. 
May 13, 1957, p.3) Appl. author: 
Helneman, Klelnfeld, Shaw U Jo- 
seph, Inc. © 13May57; KKI25456. 



9 out of 10 men prefer natural 
beauty, so Ic.o'k natural, yet 
twice as lovely; French formula 
liquid make-up. (In The Indiana- 
polis star magazine, Jan. 13, 
1957, p. 18) Appl. author: 
Franklin Bruck Advertising Corp. 
^ 13Jan57; KKI2262I4., 
Nothing makes a woman more feminine 
to a man; L'Aimant parfxjm, by 
Coty. (In Playboy, Hay 1957, 
p.l4) Appl. author: Franklin 
Bruck Advertising Corp- 
© 17Apr57; KK12491V2. 
Obey that impulse . . . semi-self- 
service display Jumps cosmetic 
sales at least 25^. (In 
N. A. R. D. Journal, Apr. 1, 1957, 
p. 32-33) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc. 
© lApr57; KK126407. 
Paris originals; luxury lipsticks by 
Coty. (In V/auke,p;an news-sun, July 
20, 1956, p. 12) ApDl. author: 
v;illiam P. Siegel. © 20 Jul 56; 
Ki<;i22l|.79. 
Play this pajama party beauty game. 
Cosmetic counselors for wide- 
awake beauties. (In Seventeen, 
Mar. 1957, p. 89) Appl. author: 
Franklin Bruck Advertising Corp. 
© lMar57; KK124122. 
Proven popularity of world-famous 
fragrances guarantees your sales 
of new perfumed Curl -Set, by Coty. 
(In Beauty fashion, June 1957, 
p. 11) Appl. author: Helneman, 
Klelnfeld, Shaw & Joseph, Inc. 
© 10Jun57; KKI26193. 
Score yourself; Easter preview 
quiz. Lilly Dache. Cosmetic 
specialists for budding beauties. 
(In Seventeen, Apr. 1957, p.50) 
Appl. author: Franklin Bruck 
Advertising Corp. © lApr57; 
KK124203. 
Score yourself. How do you rate as 
a model? Coty 24 lipstick [and 
others] (in Seventeen, Feb. 1957, 
p.3) Appl. author: Franklin 
Bruck Advertising Corp. © lFeb57; 
KKI22936. 
Score yourself. How far can you 
go as a model? Coty French 
Formula liquid make-up [and 
others] (in Seventeen, June 
1957, p. 21) Appl. author: 
Heineman, Klelnfeld, Shaw & 
Joseph, Inc. © ljun57; KKI2578I, 
A stopper for shoppers; new golden 
perfume pursers featuring the 
world's most famous perfumes. 
L' Origan, Emeraude [and others] 
(In Beauty fashion. Mar. 1957, 
p. 73) Appl. author: Franklin 
Bruck Advertising Corp. 
© 10Mar57; KK123914. 
Toilet water with free atomizer. 
(In The Vfhittier news, June ki 
1956, p. 8) Anpl. author: William 
P. Sierrel, © iiJun56; IGvl221;-62. 
A touch of France for mother; 

L'Aimant parfum by Coty. (in The 
New YoAer, Hay 4, 1957, p.70) 
Appl. author: Helneman, Kleln- 
feld, Shaw & Joseph, Inc. 
© 4Hay57; KK125128. 
When you take this lipstick off at 
night, alive color staiys on your 
lips; you wake up beautiful. 
Coty 24. (In Ladies' home jour- 
nal, Apr. 1957, p. 195) Appl. 
author: Franklin Bruck Advertis- 
ing Corp. © 2oMar57; KK12'(202. 
Year round best seller; Coty 24 
... a better lipstick. (in Chain 
store age, Feb. 1957, P.17) 
Appl. author: Franklin Bruck Ad- 
vertising Corp. © 12Peb57; 
KKI23467. 



You'll sell more Coty perfumes to- 
morrow, because you promote this 
Air Spun face powder offer today, 
(in Chain store age. Mar. 1957, 
p. 12) Appl. author: Franklin 
Bruck Advertising Corp. 
© l8Mar57; KK124131. 
CRAFT OOL CO. 

Doodle page of the month. © Craf- 
tool Pub. Co, t.a. Craftool Co. 
Page 

6, series 7, By Raymond W. 
Pohja, © l<.Jan57 (in notice: 
1956 5; KK122137, 

7, series 7- By Cliff Ketchum. 
© lFeb57 (in notice: 1956); 
KKI22962. 

8, series 7. By Ray Pohja. 

© lMar57 (in notice: 1956); 
KKl 24028. 



Magnetic picture. Signed: Christine 
Stanley. © Craftool Pub. Co. 
t.a. Craftool Co.; 2Jan57; 
KKI22978. 



CRAWFORD, DAVID L. © 
Wall St, © 23Apr57; KKI26028. 

CRAWLEY (JOHN J.) 4: CO . , INC, © 
New, for little ones from 3 to 6 
years; the Children's Comer, for 
very young Catholics. Wonderful 
busy books ... (In The Advocate, 
Mar, 30, 1957, P.l8) Appl. au- 
thor: Alan Rosenberg. © 30Mar57; 
KK121J.691).. 

CREAM OP V/HSAT CORP. © 

Cream of Wheat, topped with sliced 
bananas; delicious. (In True 
story) © 7Jan57 (in notice: 
1956); ICKI22328. 
It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. Boy with overshoes. (in 
Modem romances. Mar. 1957, p.7l) 
© 9Feb57; KKI23677. 
It ' s Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. Boys in raincoats, (in 
Modem romances, Apr. 1957, p. 71) 
© 7Mar57; KK124927. 
New instant Cream of Wheat. Net 
wt. 14 oz. NM: directions for 
cooking & wording. © 24jun57; 
KK126408. 

CREATIVE PLAYSTRUCTURES, INC. © 
Looking through a child's eyes. A 
child wants to observe. Jump ... 

© 2IN0V56; KK123573. 

CREOLE DELICACIES CO. 

From old New Orleans, gifts galore. 
© Sarah Spato d.b.a. Creole Deli- 
cacies Co.; 25Aug53; KK125057. 

CRESTLINE INDUSTRIES, INC, © 
Assembly instructions; direct 

faucet-mounting hose reel, Appl. 
author: Zepha Bogert, © 8Feb57; 
KKI23111. 
Tray tables, tray table sets and 
hostess carts; Klng-Slze. 
Appl. author: Zepha Bogert. 
© 26Feb57; KK123462. 

CROCKER (H. S. ) CO. 

Mushrooms. SEE Oxford Royal Hush- 
room Products, Inc. 



CURRENT REGISTRATIONS 



CROTON WATCH CO. © 

This is the watch that went to the 
Antarctic ... the Antarctic, by 
Croton Nivada Grenchen. (in The 
New York tin«sB, June 8, 1957, 
p. 10) Appl. author: Doyle Dane 
Bembach, Inc. © 8Jun57; 
KK126401. 

CROWELL, CHRISTOPHER S. d.b.a. THRIFT 
SPECIALTIES CO. SEE Thrift Special- 
ties Co. 

CROWN ZELLERBACH CORP. © 

Artichoke hearts; no. 562 vignette. 

© lMay57; KK125530. 
Beer pie; no.kSS [virnette] 

«?) lDec56; KK12192U. 
Chicken pie; no.l4.60 vignette. 

^ lDec56; KK121962. 
Chopped spinach; no.501 vignette. 
Net wt. 12 oz. © lMay57; 
KKI25529. 
Control of Iron chlorosis with 
Greenz 26. © Crown Zellerbach 
Corp. J Chemical Products Division; 
lApr57; KK125'^00. 
Discover the nev/ dimension in gro- 
cery bags; Shorty. © 15Feb57; 
KKI24350. 
Doubly gentle, twice as nice, 
chiffon Chiffon; twin-ply bath- 
room tissue that is really facial 
tissue in rolls. © IMa^pr; 
KKI25398. 
Dust control and road stabilization 
with Orzan Al-50. © Crown Zel- 
lerbach Corp., Chemical Products 
Division; lMay57; KK125'i't8. 
Field peas, with snaps; no.560 
vignette. (D ljun57; KK125971. 



French fried potatoes; no. 14.63 vig- 
nette. '^ lJan57; KKI22332. 

Impulse; make 'em reach for your 
brand. Western Wa^ed taste ex- 
citement wrappers ... Increased 
sales by design. O Crown Zeller- 
bach Corp., Western Waxed Paper 
Division; lNov56; KK1214.702. 



Manufacture of clay bodies and re- 
fractories with Orzan A or 3. 
© Crown Zellerbach Corp., Chemi- 
cal Products Division; lApr57; 
KKI25399. 
Shrlrap-in-Bhell; no. 515 vignette. 
Net wt. 9 oz, ^ lMar57; 
iCK124250. 

Silica dust control with Orzan A. 
C Crown Zellerbach Corp. , Chemi- 
cal Products Division; lMar57; 
KK124655. 

Soft Zee towels drink up moisture; 
giant roll. O lApr57; KKI2't700. 

The Tlmken Company reports : Orzein A 
eliminates silica dust. 
© Crown Zellerbach Corp., Chemi- 
cal Products Division; lMar57; 
KK124656. 

Turkey pie; no.46l vignette. 
O lDeo56; KK123332. 

Twin luxury, doubly soft chiffon; 
ChllTon ... facial tissue ... 
oj lPcb5Y; KKi2'tJ;Jl. 

Twin luxury, doubly soft chiffon; 
Chiffon ... facial tissue ... 
O lPeb57; KK124701 . 

Who dat? It's Shorty, the grocor'u 
friend ... grocery bags. No. '120; 
'»25; 535. O l^PebS?; KK12452y. 



CRUSADER PAPER PRODUCTS. 

Hey kids, get the Columbia hit of 
the week; Hl-Pi loose leaf filler 
paper. 17^ sheets, © Knight 
Bros. Paper Co. d.b.a. Crusader 
Paper Products; llApr57; KKI25091. 

CULLIGAN, INC. © 

Culllgan presents new way to have 
soft water; automatic service. 
Appl. author: Kenneth E. Edwards. 
© ir4ar57; KK12'+J45. 
Have clear sparkling water with the 
Culllgan Cul-Cieer water filters. 
Appl. autnor: Kenneth E. Edwards. 
© 31Jan37; KKI23082. 
New, Culllgan completely automatic 
water softener, with the amazing 
electronic regen-a-rator. Appl. 
author: Kenneth E. Edwards. 
© 22Peb57; KK123754. 
Now, everything you've always 

wanted In a water softener; auto- 
matic. Appl. author: Kenneth E. 
Edwards. © lMar57; KK124546. 
The value-packed Culllgan Cul-Brook 
'..■ater softener. Appl. author: 
Kenneth E. Edwards. <u 31Jan57; 
KKI23OJI. 

CUMMINS POWER TOOL DIVISION, JOHN 
OSTER MANUFACTURING CO. SEE Oster 
(John) Manufacturing Co. 

CURRIE, MARGARET P. © 

Holda-Pold pleater; make pleats, 
belt, skirt In one operation. 
No.l. © 3Peb57; KKI23628. 

CUSTOM FINISHERS GUILD. 

Finish Feeder facts for antiques 
dealers; why Finish Feeder is 
a better product for care of fur- 
niture and paneled walls. 
© Albert Y. Woodward d.b.a. Cus- 
tom Finishers Guild; 29ftpr57; 
KKI25268. 

Your furniture can be far more beau- 
tiful; Finish Feeder, with bees- 
wax. NM: new text; pictorial 
matter prev. reg. © Albert Y. 
Woodward d.b.a. Custom Finishers 
Guild; 21Mar57; KK124848. 



D 



DAILY PACIFIC BUILDER. © 

Trader Roy's; to brighten your 

personal day © 19'*lar57; 

KKI24376. 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 
Complete your Plckln' game ... get 
one piece free with any purchase 
of 10/^ or more. Appl. author: 
Jim Condon. © 22Apr57; KK126002. 
Free game at Dairy Queen; Plckln'. 
(in Looney tunes, Dell comic 
group, June 1957. p.2 of cover) 
Appl. author: Jim Condon. 
© 22Apr57; FCKI25698. 
How to play the Plckln' gaune. 
Appl. author: Jim Condon. 
© 13May57; KKI26OO3. 
Miniature Dairy .iueen store coin 
banks free, with purchase of 
apecial 17th birthday sundae. 
(In The Saturday evening post, 
June 15, 1957, p. 117) Appl. 
author: Jim Condon, v llJunSY; 
KKI26322. 
Save 20/ during Dairy Queen malt 
and shake days; May 21-29. (in 
The Saturday evening post. May 18, 
1957, p.0()) Appl. author: Jim 
Condon, o 14 May 57; KKl?5t-'97. 
That lean look, It'o the style. 
Frozen deooort. (Blue form) 
Appl. author: W. J. Henderson. 
o 15Jan57; 1CK124235. 



Valuable coupon; yours for only 
$1.50, with this DQ coupon. 
Simulated pearl Jewelry ensemble. 
Appl. author: Jim Condon. 
© 24May57; KK126004. 
You'll want a set of Juice glasses 
and additional sizes to match; 
valuable coupon. Appl. author: 
Jim Condon. © 24May57; KKI26OO5. 
DALLAS IRON & WIRE WORKS, INC. © 
Introducing Kover-Klng Kar Kovers 
and patio covers; your profit 
line, rain or shine. Appl. au- 
thor: Lelghton Garland Dotson. 
© l6May57; KK125577. 
Kool-Aire adjustable pitch & length 
trusses and hardware for patios 
and carports. Appl. author: 
Lelghton Garland Dotson. 
© l6May57; KK125578. 
DALLAS PREPABRICATORS, INC. © 

Skotty slide and fold folding door 
units, in louvered and flush door 
design ... © 25Feb57; KKI256OI. 
DAN-DEE PMJiTZEL & POTATO CHIP CO. © 
Presn old Dutch tnln pretzels, blet 
wt. 8 oz. © 17Dec56; KK122475. 
DAH RIVER MILLS, INC. © 

The sun follov;s you, v;hen you wear 
Dan River Sunshades; cottons in 
radiant new Sunshades, they're 
wrinkl-shed. (In Glamour, l\—.\ 
1956, !-.6l) Z 22Peb5£; KKI23028. 
Try a touch of sunlight, with sal- 
ads and summer fashions. Cottons 
in radiant new Sunshades; they're 
Wrinkl-shed. (In Seventeen, May 
1956, p. 171) © lMay56; 
KK123640. 
Twice as wonderful, because they're 
Wrinkl-shed. Dan River collec- 
tor's cottons; the fashion finds 
of the season. (In Life, Aug. 0, 
1956. p.lU-15) © 2Aug56; 
KKliii>897. 
Twice as wonderful, because they're 
Wrinkl-shed. Dan River collec- 
tor's cottons; the fashion finds 
of the season. (In Parents maga- 
zine, Aug. 1956, p. 96) 
© 26jul56; KK125986. 
What's the big inside tip? T^■e 
fabulous fashion {.romction for 
fall '56. Dan River collector's 
cottons. Wrinkl-shed. (In Men's 
wear. Mar. 9. 1956, p. 56) 
© 9Mar56; KK12412?. 
DANA. 

A romance in every bottle; Ambush, 
the tender trap. (In Mademoi- 
selle, Aug. 1956, p. 19) Appl. 
author: Martin Co. O Dana, ac- 
cepted alternate designation cf 
Dana Perfumes, Inc.; 29 Jul 3b; 
KK122795. 
DANA PERFUMES, INC. SEE Dana. 
DANIEL (JACK) DISTILLERY, 

Bringing In the grain for Jack 
Daniel's by team and wagon ... 
Tennessee sour maah whiskey. 
(In True, June I9S7, p. 11) 
Appl. author: Dean Pennington. 
V Jack Daniel Distillery, Lea 
Motlow, Prop., Inc.; 6May57; 
KKI25967. 
A tradition Uvea here; Tenneoaee 
sour maah whlakey. (In Terri- 
torial cnterprlBo \ Virginia 
City nown. May 17. 1957, p.^) 
Appl. author: Doan Pennington. 
O Jack Daniel Distillery, Lou 
Motlow. Prop., Inc.; 17K«yS7; 
KK1257&9. 
A tradition Uvea here; Tenneasoc 
oour maah whlakey. (In Tl»e. 
May b, 19:->7, p.ioo) Appl. au- 
thor: Dean FenninKton. c Jack 
Daniel Dl8tlll«»ry. L«« Hollow, 
Prop,, Inc: tiMay'>7i KKl.?'>8'>t>, 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



DAPRATO STATUAHi CO. 

Daprato art bulletin. Appl. au- 
tbor: Paul A. Kigali. © Daprato 
Statuary Co., parent firm of Da- 
prato Studios. 
No. 

258. © 150ct5fe; KKli;2!4.66. 

259. © 15Nov5b; KK12237^. 
DAPRATO STUDIOS. S2B Daprato Statuary 



DAVaMPOKT HOiilERY KILLS, INC. © 

Find your perfect stocking fit with 
Humming Bird Fitflnder. 
© 27Aug56; KKI22I4.55 . 

DAY-BRITE LIGHTING, INC. © 

CPI-15 for two 8-foot power-groove 
lamps; Day-Brlte catalog. Issued 
May 1957. (Section 50, sheet 21) 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of Louis J. 
Rozler. © lMay57; KK125'+76. 
CPI-30 for two 8-foot power-groove 
lamps; Day-Brlte catalog. Issued 
May 1957. (Section 30, sheet 2?) 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of Lotils J. 
Rozler. © lHay57; KK125475. 

Double face top or end mounted exit 
signs, for fluorescent and incan- 
descent lamps; Day-Brlte catalog. 
Issued May 1957. (Section 50, 
sheet 4b) Appl. author: Day- 
Brlte Lighting, Inc. employer for 
hire of Louis J. Rozler. 
© lMay57; KKI25471. 
Exit; the most modem, most complete 
line of exit signs by Day-Brite; 
lighting fixtures. (Form OD-682) 
Appl. author: Day-Brite Lighting, 
Inc., employer for hire of Louis 
J. Rozler. © 31May57; KK126145. 
Parawlng-2, with all-white louvers 
... (Catalog sheet no. 52, 
section 10) Appl. author: Day- 
Brlte Lighting, Inc., employer 
for hire of L. J. Rozier. 
© lMay57; KK125519. 
Parawlng-2 ultra, with alumlntim 
paralouvsr louvera ... (Catalog 
sheet no. 56, section 10) Appl. 
author: Day-Brlte Lighting, Inc., 
employer for hire of L. J. Rozier. 
© lMay57; KK12551B. 
Recessed exit signs, for fluorescent 
and incandescent lamps; Day-Brite 
catalog. Issued May 1957- 
(Section 50, sheet 2B) Appl. au- 
thor: Day-Brlte Lighting, Inc. 
employer for hire of Louis J. Roz- 
ier. © lMay57; KK125'V73. 
Single face surface mounted exit 
signs, for fluorescent and incan- 
descent lamps; Day-Brlte catalog. 
Issued May 1957. (Section 50, 
sheet JB) Appl. author: Day- 
Brlte Lighting, Inc. employer for 
hire of Louis J. Rozier. 
© lMay57; KK125'^72. 
Single face top or end mounted exit 
signs; Day-Brite catalog. Issued 
May 1957. (Section 50, sheet IB) 
Appl. author: Day-Brite Lighting, 
Inc. employer for hire of Louis J. 
Rozier. © lMay57; KK125^7'^. 
Use the Day-Brite Hydee hanger to 
hang chain suspended fixtures. 
(Form OD-671) © 19Mar57; 
KK124201. 
DAYTON PERFORATORS, INC. © 

New punch blank assortments, from 
Dayton's versatile standard line. 
Appl. author: Robert J. Gargrave. 
© 15Mar57; KK124990. 

DHYTON ROBBER CO. © 

General Electric chooses Dayflex 
hose for easier cleaning. (In 



House beautiful. Mar. 1957, p. 102) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20Peb57; 
KKI23186. 
Klrby selects Dayflex hose for san- 
itary cleaning . . . (in Living for 
young homemakers. Hay 1957, p.l60) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20May57; 
KK124845. 

Singer chooses Dayflex hose for 
faster cleaning with the great- 
est of ease. (In House & garden, 
Apr. 1957, p. 52) Appl. author: 
Norman D. Waters & Associates, 
Inc. © 20Mar57; KK124260. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. From the new ID col- 
lection by Stand-Built. (in 
House ii garden, June 1957, p. 38) 
Appl. author: Norman D. Waters & 
Associates, Inc. © 20May57; 
KKI25755. 
There's more than meets the eye; 
the difference in comfort Is 
Dayton Koolfoam Alr-Conditloned 
cushioning. Knoll furniture is 
planned for today's interiors. 
(In Living for young homemakers, 
June 1957, p. 5) Appl. author: 
Norman D. Waters & Associates, 
Inc. © 20Hay57; KK126104. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Alr-Conditloned 
cushioning. N0.190 by Sam Moore 
Chairs, Inc. (in Living for home- 
makers. May 1957, p. 64) Appl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 20May57; 
KK124844. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No. 302 lounge chair 

(In Living for young home- 
makers, Apr. 1957, p. 37) *PPl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 20Mar57; 
KK124524. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. N0.303 Burrls loung- 
er by Burrls Mfg. Co. (in House 
& garden. May 1957, p.H) Appl. 
author: Norman D. Waters & Asso- 
ciates, Inc. © 20Apr57; KK125299. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Alr-Condltioned 
cushioning. No. 614-3-5 uphol- 
stered group by Carsons , Inc. 
(In House beautiful, Apr. 1957, 
p. 19) Appl. author: Norman D. 
Waters & Associates, Inc. 
O 20Mar57; KK124259. 
There's more than meets the eye; 
the difference in comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.l400 sectional 

(In House & garden, Apr. 
1957, p. 8) Appl. author: Norman 
D. Waters & Associates, Inc. 
© 20Mar57; KK124523. 
There's more than meets the eye; 
the difference in- comfort is 
Dayton Koolfoam Air-Conditioned 
cushioning. No.l622 series, 
Monticello group, by Rowe Furni- 
ture Corp. (In House beautiful, 
June 1957, p. 5) Appl. author: 
Norman D. Waters & Associates, 
Inc. © 20May57; KK125754 . 
There's more than meets the eye; 
the difference In comfort is 
Dayton Koolfoam Alr-Conditloned 
cushioning. Nos.4844 and 4852 
sectionals by Interior Crafts, 
Inc. (In House beautiful. May 



1957, p. 39) Appl. author: Nor- 
man D. Waters k Associates, Inc. 
© 20Apr57; KKI25298. 
DAZOR MANUFACTURING CORP. © 

Yours to enjoy . . . all-new Dazor 
desk and table lamps. (Form 831) 
© 7Jun57; KKI26127. 

DEAN BROS. PUMPS, INC. © 

General service single stage, end 
suction centrifugal pumps, type 
GS. (Instruction manual no. 192) 
Appl. author: L. T. Sogard. 
© 28Sep56; KK123754. 

DEBOTHEZAT DIVISION, AMERICAN MACHINE 
& METALS, INC. SEE American Machine 
& Metals, Inc. 

DEISTER CONCENTRATOR CO., INC. © 

Cut your production cost with ex- 
clusive Leahy integrated heat 
screening. The new Model E Leahy 
screen with FlexElex heating ... 
(In Brick & clay record, Jan. 
1957, p. 9) © Deister Concentra- 
tor Co.; Ijan57; KK12jl(.09. 

Leahy integrated heat screening 
sets new standards of efficiency. 
(In Brick and clay record, Nov. 
lV5b, p. 93) © Deister Concentra- 
tor Co.; lNov56; KK122lj.72. 

Model E Leahy jacket suspension nat- 
urally supplements integrated 
heat screening. (In Brick & clay 
record, Dec. lV5t>. P.73) © Deis- 
ter Concentrator Co.; lDec56; 
KKI22365. 

The new Model E Leahy screen pre- 
sents integrated heat screening, 
(In Rock products, Dec. 195fc>> 
p. 170) © lDec56; KK122075. 



DKLANEY, WlIHEUCrNA. 

Marklt tlmesaver. © Wllhelmina 
Delaney & Harlow Delaney; 
lMar57; KKI25858. 

DELCO PRODUCTS DIVISION, GENERAL 
MOTOKS CORP. SEE General Motors 
Corp. 



DENALAN CO., IiJC. © 

Gosse's iJenalan, a superior dental 
plate cleanser. I.'et contents 3 
oz. ApT)l. author: 17111iam Casper 
Gosse. 20Kov56; KK1219l|.0. 

DENTISTS' SUPPLY CO, OF NEW YORK. © 
The moulds and dimensions of Tru- 
byte New Hue vacuum fired anteri- 
ors ... Appl. author: Alan 
Jones Davis. © 15Jan57 (in 
notice: 1956); KK125095. 

DESERT SAGE. 

Postcards, greeting cards, samplers. 
© Samuel B. Hannah d.b.a. Desert 
Sage; 28Peb57,- KKl 24639. 

DESIGN ENTERPRISES. © 

Baby bear bottle holder and crib 
toy; Jumbo bottle holder and heat 
retainer. Bonnytex Co. (Style 
no, 337; 336) Appl. author: 
Michael Graboi. © llFeb57; 
KKI23557. 

Beautiful, colorful Bonny bottle 
holders. Bonnytex Co. (Style 
no. 341; 342; 340; 31O; 311) 
Appl. author: Michael Graboi. 
© llFeb57; KKI23553. 



CURRENT REGISTRATIONS 



Bonny Baby diaper bag, keeps baby's 
food hot or cold. Bonny tex Co. 
(Style no. 810) Appl. author: 
Oscar Schreyer. © 7Jan57; 
KKI22529. 

Bonny hamper, with extra Inside- 
pocket; Bonny baby diaper bag, 
with four compartments. Bonnytex 
Co. (Style no. 805; 81O) Appl. 
author: Oscar Schreyer. 
© llPeb57; KK123555. 
College Babe; unbreakable savings 
beuik and cuddly toy. Bonnytex 
Co. (Style no. 5^ 3) Appl. au- 
thor: Oscar Schreyer. © llPeb57; 
KKI23559. 
De luxe packaged bottle holder and 
baby toy, Bonnytex Co. (Style 
no. 302-305; 309; 312) Appl. au- 
thor: Michael Grabol. © llFeb57; 
KKI23558. 
Laugh and cry doll, the doll with 
2 faces. Bonnytex Co., Inc. 
(Style no. 552) Appl. author: 
Oscar Schreyer. © 12Apr57; 
KKI25635. 
New Bath-Ahoy makes bath time fun 
time; floating toy and soap dish. 
Bonnytex Co. (Style no.5'^2) 
Appl. author: Oscar Schreyer. 
© llPeb57; KK12355^. 
New Tootsie Babe bottle holder and 
cuddly toy, style 306. Bonnytex 
Co. Appl. author: Oscar 
Schreyer. O 15Jan57; KK122669. 
Teddy bear bottle holder and cuddly 
toy, style 307. Bonnytex Co. 
Appl. author: Michael Graboi. 
O 15Jan57; Kia22668. 
Thermo-Doll; bottle holder, heat 
reteaner and toy. Bonnytex Co. 
(Style no. 32'+) Appl. author: 
Oscar Schreyer. © llPeb57; 
KKI23556. 

DESSAUER, PHIL. O 

Have fun as you travel , play 
Punch-0, with Conoco. Conoco 
service stop ... Royal gasoline 
... super motor oils. © l&Mar57; 
iaC124532. 

DESTILERIA SERRALLES, INC. © 

Don Q, finest rum for you. Puerto 

Rican rum. © 10Apr57; KKI26037. 
Don Q, finest rum for you. Puerto 

Rlcan rum. Don and carton. 

© 10Apr57; KK1260t3. 
Don Q, finest rum for you. Puerto 

Rlcan rum. Silhouette of Don. 

© 10Apr57; KK1260'+2. 
Plneot rum for you. Glaas In hand. 

e lOApr57; KKI260IH. 
DETROIT CONTROLS CORP. 

Rate gyro; temperature compensated 

damping. Data sheet; OR-H3 aeries. 

<^ Detroit Controla Corp., Control 

Engineering Unit; 25Jani,7; 

KK 124508. 

DETROIT STEEL CORP. © 

Atoms-for-peace ... this is how you 
get DSC strip fresh-rolled to 
your order for your Job, and 
fast, too. (In Detroit purcha- 
ser. Mar. 1957. p. 29) Appl. au- 
thor: Slmons-MichelBon Co. 
O llMar57; KK124151. 
Atomn-for-penco h..lp poll and con- 
trol DSC atrip; DSC otrlpmnnahlp 
tflomn up with AccuRny. (In De- 
troit purchQBor, Jnn. 19':7, P.ll7) 
Ap[)l. Author: Slmonp-H1 chi'lnon 
Co. f^^ 10Jnn'J7; KK12?<:>lli. 
DSC adopts otrlpmaklng ImprovonuTiLn 
uo uaera can got the most out oi" 
the product. (in Detroit pui-- 
chauor, Pcb. I9b7. p.'ji) Appl. 



m-Mlohel 
I llPeb57; KKIP^M'). 



1 Co. 



DSC electro-welded wire fabric 
makes concrete crack resistant, 
puts lasting strength in pave- 
ments . . . (In Detroit purchaser. 
Mar. 1957, p. 35) Appl. author: 
Simons-Mi chelson Co. © llMar57; 
KK12'*-150. 
DSC gives you this man-size range of 
strip thickness, from about .010 
to .187 ... (In Detroit purchas- 
er. May 1957, p. 16) Appl. au- 
thor: Simons-Mi chelson Co. 
© 10May57; KKI26016. 
The idea of customer satisfaction 
started DSC and still keeps it 
growing; DSC-Land 1957. (in 
Detroit purchaser. May 1957, 
p. 37) Appl. author: Simons- 
Mlchelson Co. © 10May57; 
KKI26OI5. 
The proof of a company, for example, 
DSC, is in the way it grows ... 
DSC-Land 1957. (In Detroit pur- 
chaser, Apr. 1957, p.'^3) Appl. 
author: Simons-Mi chelson Co. 
© 10Apr57; KK125240. 
The proof of the steel is in its 
performance. DSC can cover all 
your CR strip requirements, close 
to home. (In New England pur- 
chaser, Feb. 1957, p. 8) Appl. 
author: Simons-Mlchelson Co. 
© 8Peb57; KK1237'*1. 
The proof of the steel is in its 
performance. DSC high C flat CR 
spring steel worKs easily ... 
(In Detroit purchasor, Apr. 1957, 
p. 13 J Appl. author: Slmons- 
Michelson Co. © 10Apr57; KK1252itJ.. 
The proof of the steel is in its 
performance. How a bell rang for 
a DSC metallurgist ... (in 
Detroit purchaser, Feb. 1957, 
p. 13) Appl. author: Simons- 
Mlchelson Co. © llFeb57; KKI237I4.O. 
The proof of the steel is in its 
performanoe; what you should know 
about DSC HiGh C flat CR spring 
steel. (In New England purchaser, 
Dec. 1956. P.35) Appl. author: 
Simons-Mlchelson Co. © 10Dec56; 
Kia2236l4.. 
Steel strip, nothing but cold roll- 
ed carbon steel strip and spring 
steel. (In Detroit purchasor, 
Jan. 1957, p. 21).) Appl. author: 
Slmons-Hichelson Co. © 10Jan57; 
KKI22615. 

UIA-GOLO DIAMOND CO. 

Uia-Oold diamond instruments. 
© Terry Tools, Inc. owner Dia- 
Gold Diamond Co.; 15Aug56; 
KK122i>G7. 

DIEGEL, HERBERT P. © 

Tire brand name. © 8Jan57; 
KKI23706. 

DIETS OP ROCHESTER, INC. C 

Enjoy eating, lose weight; Dream 
Diet, frozen, quick to fix. 
Chicken in broth, peas [and 
others] Approximately 275 calo- 
ries. O lApr57; iaC125055. 

DILLON CREAMERY. O 

Double Dip, dairy dessert. Half 
gallon liquid, APPl • author: 
Marathon Coi-p. <0 28Jan57 ; 
KKi:'3603. 
DIRECT MAIL ASSOCIATES. (Ti 

Protoct your Investment without 

hldlnK It; Lucky Auto Seat Gov ere, 
© kJunV!; KK1222M2. 

DISNEY (WALT) PRODUCTIONS. O 

Mouooketeera; Donald Duck. Mlokoy 
MouBc Club. Donay Albee Novelty 
Co. o 27Jun56; KK 1 23229. 



DOC'S APOTHECARY. 

Bootleg Bouquet, a special blend; 
four months old. Appl. author: 
Geraldine C. Poutra. © Documen- 
tary Framing, Inc. d.b.a. Doc's 
Apothecary; 10Nov55; ^12^*5^0. 
Genuine Texas Bull, smoking tobacco. 
Appl. author: Geraldine C. Poutra. 
© Documentary Framing, Inc. 
d.b.a. Doc's Apothecary; 9Mar56; 
KK12l5'*2. 
Youth pills, for relief in the 
distress of milestones. Net 
weight 2 oz. Appl. author: 
Geraldine C. Poutra. © Documen- 
tary Framing, Inc. d.b.a. Doc's 
Apothecary; i5Nov55; KK124541. 
DOCUMENTARY FRAMING, INC. d.b.a. DOC'S 
APOTHECARY. SEE Doc's Apothecary. 

DOMORE CHAIR CO., INC, © 

Seme gals who sit at their work all 
day ... Demere, the only chair 
that's fit for you. Appl. au- 
thor: Amac, rrescon, Cnapln, 
Lamb & Keen, Inc. © 29Apr57; 
KK124893. 
Seme men who sit at a desk all day 
... Demere, the only chair that's 
fit for you. Appl. author: 
Amdt, Preston, Chapin, Lamb & 
Keen, Inc. © 29Apr57; KK124892. 
You feel as great as all outdoors, 
with a custom-fitted Donore chair. 
Demere tees off a great new pro- 
motion program ... Appl. author: 
Amdt, Preston, Chapin, Lamb & 
Keen, Inc. © 29Apr57; KK124894. 

DONAHUE SALES CORP. © 

Free complete teacher's file on 

zippers; Talon. Talon Educational 
Service. (In Modem miss, Jan. 
1957, p. 3) Appl. author: 
McCann-Ericksen, Inc. © 15Jan57; 
KK124453, 

DONEGAL STEEL FOUNDRY CO, O 
Dependable Donegal castings in 
carbon, low alloy and stainless 
steels. Appl. author: Poltz- 
Wessinger, Inc. 5Mar57; 
KK1244t5. 

DOTHAN OIL MILL CO. © 

Domco brand, high quality, peanut 
salad and cooking oil. Contents 
3 lbs. net. © lJun54; KK123990. 

DOUGLAS FIR PLYWOOD ASSN. © 

DPPA tested quality; information 
about fir plywood. Appl, author: 
Don W. Lockrldge. © ajan57 (in 
notice: 1956); KK123134. 
Texture One-Eleven; how to specify 
and use fir plyxood special prod- 
ucts, DPPA tested quality. 
Appl. author: Mac L, Olds. 
© 100ct56; KKI23133. 

DOVER CHEMICAl. CORP, t.' 

Orthoclilor; Orthodlchlorobensene, 
Appl. author: Robert S. Cohen, 
president, C lSNov5t^; KK1231*0. 

DOW JONES fc CO. , INC. O 

Catch these eyes and you're oloaer 
to the big Bale; The Wall Street 
Journal. (In Advortlalnc a^e , 
Feb. 2b. 1957. p.lB-19) Appl. 
author: Thcodurv K. Callls. 
o 2SPeb5Y; KK1?3*J1. 
Here'* how you cun mnlw the rl^ht 
enra listen. Somathlnt; ronll; 
li..ppe»» w'len J"» ndvertlae In lh» 
W«n Street Journal. (In Ad»er- 
tlBli>K i«F.e. Map. 16. I'}'.?, P.f»- 
«>')) Appl. author: Theodor* S. 
ChUIb. r l8Mar57j KH23923. 



COMMERCIAL PRINTS AND LABELS 



DOW JONES & CO., INC. © Cont'd. 

What am I supposed to do, read all 
the magazines? Barron's national 
financial weekly. (In Advertis- 
ing age, Dec. 17, 1956, P.69) 
AtJpl. author: Theodore E. Callis. 
©17Dec56; Kia22319. 
Who? Why? Ask any really success- 
ful man; Wall Street journal. 
(In New York world- teleerain k sun, 
Dec. 27, 1956, p. 32) Aopl. au- 
thor: Theodore E. Callis. 
27Dec56; KK122i)^00. 
DOWNEY, J. A. © 

The Dally report's silver bonus; 
each week ... a great patriotic 
contest. Tomorrow 160 silver 
dollars. (In The Dally report, 
Ontario-Upland, Calif., Jan. 29, 
1957, section 1, p. 6) Appl. 
states prev. copyrighted 19^1. 
NM: change in method & rules. 
© 29Jan57; KK125950. 
DRAKE (WALTER) & SONS, INC. © 

Buried treasure map. [Open treasure 
chest & map] (In American home. 
May 1957, pA3) NH: "drawing 
of map and pirate chest." 
© 20Apr57; KK125b38. 
Buried treasure map. Photo of boy 
[looking at map] (in American 
home. Mar. 1957, p.32) 
© 20Peb57; KKI23293. 
Buried treasure map. Photo of 
family [looking at map] (In 
American home, Apr. 1957, p.57) 
Appl. states prev. reg. Mar. 1957, 
KKI25295. NM: new photo. 
© 20Mar57; KK124657. 



Co. 
DUBONNET CORP. © 

The flavor of Paris la in every 
drop, and what a flavor it is ... 
aperitif wine. (In The New York- 
er) Appl. author: L. H. Hartman 

Co. © jr- -" ' 

KK12218I1., 
DUDENHOEFER (JOSEPH) CO., INC. © 
Dudenhoefer American Hay wine is 
gay wine. © 10Mar57; KKI25588. 

DU MOIIT (ALLEH B.) LAECRATCRIES , INC.© 
Du Hont mobile communications. 
©Mobile Communications Dept., 
Allen B. Du Mont Laboratories, Inc. 
Bulletin 

MC-327. Model HCA-I05-S mobile 
radio system (25-5l(- MC) Appl. 
author: Paul J. Currier. 
© 3Aug56; KK121965. 
MC-I4.I8. Model MCA-I55-B desk-top 
console base station (25-514- MC) 
Appl. author: Prank Newman. 
© 25May56; Kia21986. 
I'C-!4.26. I'odel MCA-355-B desk-top 
console base station. Appl. 
author: Frank Newman. <^ 25May56; 
KK12198lt.. 
MC-lj.27. Model MCA-I4.55-B desk-top 
console base station. Appl. 
author: Prank Newman. © 25May56; 
KKI21978. 
MC-t4.39. Versatile hand microphone. 
Appl. autiior: Frank Newman. 
© 2]+IIay56; KK121983. 
Dynamic EnginScopei a fast, easily 
and safely operated engine ana- 
lyzer for complete engine analysis. 
Appl. author: Seth HcCormack. 
© Technical Products Division, Al- 
len B. Du Mont Laboratories, Inc.; 
20Jun56; KK121981. 
The fastest prov/ing name in mobile 
communications; Du Mont communica- 
tions eqtiipment. Appl. author: 
Paul J. Currier. © Mobile Communi- 
cations Dept., Allen B. Du Mont 
Laboratories, Inc.; 20Jun56; 
KKI21987. 



Presenting the i|00 series by Du Mont. 

Appl. author: Neil Uptegrovo. 

© Technical Sales Dept., Allen B. 

Du Mont Laboratories, Inc.; 

10ct56; KKI2198O. 
Quick reference instrument catalog. 

>3H WP 355. Appl. author: Neil 

Uptegrove. © 20Har56; KK125494. 
Quick reference Instrument catalog. 

20M WP 956. Appl. author: Nell 

Uptegrove. NM: additions. 

© 26Sep56j KK125493. 
Television rack cabinet, type 

PR77 C; television cabinet end 

bell set, type PR77 EB. Bulletin 

TR 953. Appl. author: Paul J. 

Currier. © 2i4J>lay56; KK121982. 
Tune up with Du Mont TV- type Engin- 

Scope. Anpl. author: Neil Unte- 

grove. © zy/iscsSi^; KK121979. 

DUNCAN COFFEE CO. © 

Buy Admiration coffee in the vacu- 
um-fresh bag; richer flavor, low- 
er price. (In Houston post, Feb. 
12, 1957, section 1, p. 8) Appl. 
author: Tracy-Locke Co., Inc. 
© 12Feb57; KKI23185. 
If you're satisfied to live without 
taste, Just any coffee will do 
... Maryland Club. (in The 
Houston chronicle, Feb. 5, 1957, 
section C, p. 4) Appl. author: 
Tracy-Locke Co., Inc. € 5Peb5?; 
KKI23OO9. 
Special low prices during the Ad- 
miration thrift Jubilee. Save 
money on Admiration, the richer 
flavored coffee ... (In The 
Houston chronicle, June 11, 1957» 
section 0, p. 6) Appl. author: 
Tracy-Locke Co., Inc. of Texas, 
© llJun57; KKI2629I. 
DUO- TRIM DIVISION, MOTOR WHEEL CORP. 

SEE Motor Wheel Corp. 
DU PONT DE NEMOURS (E. I.) & CO., 
INC. © 

Selling slants. Dec. 1956. Zerone, 
Zerex antifreeze. Appl. author: 
William T. Hobson. © lDec56; 
KKI22I4.7I. 
DURKEE FAMOUS FOODS DIVISION, GLIDDEN 
CO. SEE Glldden Co. 

DURO-TEST CORP. © 

The Dvu'o-Test Color-Matcher gives 
you north sky-lighting 2lj. hours 
a day. Appl. author: Roland V/. 
Tieraann. © 26oct56; KK122168. 
Duro-Test Slim, America's finest in- 
stant start lamps. Appl. author: 
Roland W. Tlemann. © 30Nov56; 
KK122169. 
Pluomeric 750 watt, 120 volt light- 
ing and application comparison. 
Appl. author: Roland W. Tlemann. 
© 22Peb57; KK12'4367. 
For best fluorescent performance 
use Duro-Test starters. Frigi- 
Start. Appl. author: Roland \i. 
Tlemann. © 110ct56; K]a22l67. 
Many great Industries hail the new 
Duro-Test Color-Matcher. Appl. 
author: Roland W. Tlemann. 
© 21Jan57; KKI24793. 
More and better light, for less 
money. America's best lamps. 
Appl. author: Roland W. Tlemann. 
© 25Feb57; KK123996. 
One Duro-Test lamp vs. three ordi- 
nary lamps. Appl. author: 
Roland W. Tlemann. © 28Dec56; 
KK12'»792. 
Super white reflector lamps by Duro- 
Test. Appl. author: Roland W. 
Tlemann. © 15Feb57; KK124366. 



DUSTEX, 

Drl-wax, silicone polish; auto- 
mobiles, furniture. Net wt. 3-5 
oz. © Arthur B. Schooley d.b.a. 
Dustex; lPeb57 (in notice : 1956) ; 
KKI23881. 
DYER (0. M. ) SALES CO. © 

Again for the fourth year to pur- 
chasers of brand new 1957 fully 
guaranteed automobiles at 15^ dis- 
count, (in Mail sale advertiser. 
Mar. 1957, p. 2) Appl. author: 
Otto M. Dyer. Appl. states prev. 
reg. no.KK115091. NH: "ad^Ii tion- 
al textural [sic] material." 
© 23Feb57; KK124029. 
Free, a new automobile yearly. 
(In Hail sale advertiser, Feb. 
1957) © 0. H. Dyer Sales Co. 
solely ovmed by Otto Mc'jfliorter 
Dyer, Sr. ; 23Jan57; KK122750. 
DYER, OTTO MCWHORTER, SR. sole owner 
0. M. DYER SALES CO. SEE Dyer 
(0. M.) Sales Co. 



EAGLE- PICHER CO. 

Enriched means extra vitamins, 
iron. 6 slices dally supply ... 
© Pabrlcon Products, a division 
of Eagle-Plcher Co.; l8Apr57; 
KKI26OOI. 
EARLY TIMES DISTILLERY CO. © 

Come in and get your copy of Master 
bartenders' secrets revealed. 
(In Chicago tribune, Feb. 19, 
1957, sports section, p. 3) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 19Feb57; KK123988. 
The Early Times recommendation; 
Kentucky straight bourbon whisky. 
(In Denver post, June 26, 1956, 
p. 25) Appl. author: Ruthrauff & 
Ryan, Inc. © 26Jun56; KK123209. 
Enter this important bartender 
event; the 1957 Early Times na- 
tional mixed-drink competition. 
You can win two ways. Official 
1957 entry blank. (In Illinois 
beverage journal. Mar. 1957, p.'^0- 
^H) Appl. author: Ruthrauff & 
Ryan, Inc. © 10Mar57; KKl 23989. 
Every bit as good as its recommen- 
dation. (In Miami herald, Oct. 
25, 1956, P.3-C) Appl. author: 
Ruthrauff & Ryan, Inc. © 250ct56; 
KKI219I15. 
Give as good as you serve, (in 
Life, Dec. 10, 1956, p. 174) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 7Dec56; KK123324. 
Good, so good it's remarlcable; 

Kentucky straight bourbon whisky. 
(In Journal courier, Apr. 22, 
1957, p.'t-l) Appl. author: 
Ruthraiiff & Ryan, Inc. 
© 22Apr57; KK125364. 
Here are the many ways Early 'i'imes 
will make this a happy holiday 
season. (In Massachusetts bever- 
age journal, Cct. 1956, p. 61) 
Appl. author: Ruthrauff i Ryan, 
Inc. © 50ct56; KK1219M4-. 
Inside this jingle bell gift box ... 
(In Life, Nov. 5, 1956, p. 3 of 
cover) Appl. author: Ruthraxxff 
& Ryan, Inc. © 10i;ov56; KK1219i;7. 
Inside this Jingle bell gift box la 
in all likelihood the most remark- 
able whisky you've ever tasted. 
(In Arkansas democrat, Nov. I9, 
1956, p. 10) Appl. author: Ruth- 
rauff & Ryan, Inc. © I9N0V56; 
KK12214.59. 
Master bartenders' secrets revealed; 
winners in nationwide professional 
bartenders competition. (in Life, 
Feb. 25, 1957, p. 54-55) Appl. 
author: Ruthrauff & Ryan, Inc. 
© 21Peb57; KK123654. 



CURRENT REGISTRATIONS 



Reconunendatlon; give as good as you 
serve. (in Sacramento bee, Dec. 
6, 1956, p.E-5) Appl. author: 
Ruthrauff & Ryan. Inc. 
© 6Dec56; KKl2hjA>i . 
Sugar Bowl, 1957. V/ho v;on v;hen? 
Toast this year's winner with 
Early Times. (In New Orleans 
Item, Dec. 27, 1956, P.17) Appl. 
author: Ruthrauff & Ryan, Inc. 
^ 27Dec56; KKlSSfcl+O. 
Vftien it's half an hour 'til table 
time. (In Look, Oct. 16, 1956, 
p. 12) Appl. author: Ruthrauff & 
Ryan, Inc. <^^ 2l0ct56; KK122166. 
When the world's your own again; 
Kentucky straight bourbon whisky. 
(In Life, Apr, 22, 1957, p.26) 
Appl. author: Ruthrauff & Ryan, 
Inc. © l8Apr57; KKl 25565. 

EAST COAST POOD IIEPCI-iAHTS CO. 

Vitaminized Vitarice, 5 lbs. net; 
Vitaninado Vitarroz, 5 libras 
netas. O East Coast Food Mer- 
chants Co., a copartnership con- 
sisting of Alexander Weinreb & 
Sam Weinreb; 20Dec56; KK122''36. 

EBCO MANUPACTORINO CO. © 

Rid your basement of the moisture 
monster; Oasis dehumidifier; air 
drier. (in Better homes & gar- 
dens. May 1957, p. 195) © lMay57; 
KKI25087. 
ECONOMY FURNITURE CO. © 

12-pc. sofa bed group; complete 
modem living room. (in Louis- 
ville courier- Journal & times 
Sunday magazine. Mar. 10, 1957, 
P.5't) Appl. author: Leo Kahn. 
© 10Mar57; KKI23858. 
EGGO POOD PRODUCTS, INC. © 

3 toaster size frozen waffles. 
Appl. author: Mil Print. 
© 1N0V52; KKI2545O. 
EKCO PRODUCTS CO. & 

Beats 40 times with one turn; new 
improved Flint egg beater. (In 
MoCall's, Mar. 1957, p.l60) 
Appl. author: Dancer-Fltzgerald- 
Sample, Inc. © 21Peb57; 
KK124677. 
Imagine grandmother's iron pot 
wrapped in stainless steel . . . 
Flint-Ware. Appl. author: 
Dancer-Pltzgerald-Sample, Inc. 
© 28Apr57; KK125553. 
Imagine grandmother's iron pots 
wrapped in stainless steel ... 
Flint-Ware. (In Chicago Sunday 
tribune magazine, Mar. 10, 1957, 
p. 9) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 10Mar57; KK12U967. 
New, Flint cutlery gives you the 
right knife ... new Waverly edge, 
hollow ground edge. Holdster 
set [and others] (Copy no. 5715) 
Appl. author: Dancer-Fl tzgerald- 
Sample, Inc. (0 2BMar57; 
KK124678. 
New, Flint cutlery gives you the 
right knife ... new Waverly edge, 
hollow ground edge; $5-00 for 
your old knife. (Copy no. 5712) 
Appl. author: Dfcnoer-Fltzgerald- 
Sample, Inc. O 19Peb57; KK124G76. 
New, Flint cutlery ... new Waverly 
edge, hollow ground edge. 
Mother's Day Special. (In Look, 
May 14, 1957. p. 47) (Copy no. 
574) Appl. author: Dancer- 
Pltzgerald-Sample, Inc. 
O 30Aprb7; KK125459. 
She llkeo things with flair; she 
wantu Flint 2000 kitchen tools. 
(Copy no. 577) (in Ladles' home 
Journal, Mar. 1957. p.lO) Appl. 
author: Dancer-Pltzgerald-Sample, 
Inc. O 28Peb57; KK124679. 



Stainless steel Flint-Ware; cook, 

bake, store- 'n-serve in . . . 

greatest name in housewares. 

Appl. author: Deuicer-Fitzgerald- 

Sample, Inc. © l6Apr57; 

KKI25554. 
Tall, tapered and terrific; Flint 
2000 kitchen tools. Appl. au- 
thor: Dancer-Fltzgerald-Sample, 
Inc. © I5N0V56; fCK122U32. 

ELCO TOOL & SCREW CORP. © 

Elco aids for home and office. 
Appl. author: Walter Gustaf Lar- 



Issue no. 

1. © 17Jan57; KKI25490. 

© 15Feb57; KKl 25179. 
S. © 15Mar57; KK125812. 

© 12Apr57; KK124585. 

© 27May57; KKI26051. 

© 10Jun57; KK126124. 
1. O ll4Jiov56; KKI22729. 



ELDO, INC. © 

Glen Maid Slim; non-fat milk with 
added vitamins and minerals; low 
calorie, high protein. One 
quart. © 26Dec56 (in notice: 
1949); KKI25517. 

ELDORADO SALES CORP. © 

Give me one evening and I'll give 
you a push-button memory. Meet 
Harry Lorayne. (in New York 
Journal-American, June 9, 1957, 
P.50-L) © 9Jun57; KKI26177. 
ELECTROLUX CORP. © 

Pull-color film free for your 
classes; Electrolux orings you 

the first film of rug care. 

(in What's new In home economics, 
Nov. 1956, p. 15) Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. © 1N0V56; KK125675. 
Never before at such a low price; 
a brand-new Electrolux light- 
weight heavy-duty cleaner, only 
$49.75. (Now for the first time) 
(In Salisbury times, Dec. 15, 
1956, p. 12) Appl. author: Bat- 
ten, Barton, Durstlne & Osbom, 
Inc. © 15Dec56; KK125445. 
New cleaner, new baby: Ba»e weight. 
(In Ladies' home Journal, Apr. 
1956, p. 202) Appl. author: Bat- 
ten, Barton, Durstlne & Osbom, 
Inc. © 28Mar56; KKI25125. 
New lightweight champ weighs In; 
It's fully automatic, the cleaner 
with full-time ... efficiency. 
(In McCall's, Oct. 1956, p. 129) 
Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. 
(!J 24Sep56; KK125672. 
Now ... new Electrolux does auto- 
matically what other cleaners 
can't do at all. Before you buy 
emy cleaner, see a demonstration 
[Cleaner] (In Farm Journal, 
Mar. 1957) Appl. author: Batten, 
Barton, Durstlne & Osbom. Inc. 
<') 25Feb57; KKI25O76. 
Now . . . new Electrolux does auto- 
matically what other cleaners 
can't do at all. Before you buy 
any cleaner, see a demonstration 
... [Cleaner, chair & coffee 
table] (In Good housekeeping, 
Jan. 19'j7) Appl. author: Batten, 
Barton, Durstlne & Osbom, Inc. 
O 20Dec56; KK125fc'75. 
Now ... new Klrctrolux does nuto- 
matlcally what other cleantrs 
can't do at all. Bo Tore you buy 
any cleaner, see thi- new ... 
[Cleaner under Christmas tiH»e) 
(In Ladles' home Journal. Deo. 
1956) Appl. author: Batten. Bar- 
ton, Durstlne i Osbom, Inc. 
O 29NOV56; lCK12Sb74. 



ELGIN AMERICAN, INC. © 

400 automatic lighter; Aristocrat. 

© 24jan57; KK124006. 
400 automatic lighter; Classic. 

® 24Jan57; KK124004. 
400 automatic lighter; the Golden 

Fawns. © 24jan57; KK124007. 
400 automatic lighter; the Golfer. 
© 24jan57; KK124005. 
ELLSWORTH (ELMER) S: SON. SEE 
Convertlpearl Necklace Co. 

ELMCREliE CO. 

Important medical facts ... men, 
too, go thru change of life; 
After kO caps'oles. ^ Elmorene 
Co., a firm composed of Nelson J. 
McMahon, Biward H. Larson & Elmer 
D. Sllha; 5Apr57; KK12i4.713. 

ELSA3SER, DAVID N. O 

Souvenir of Florida, land of suii- 
shine; Pix-Ease, hand carved 6c 
painted. 5Jan57; KK122778. 



. CO. © 

Balance, the most important factor 
in nutrition. The mineral vita- 
min family; what it can do for 
you. Vitamel. Appl. author: 
Daniel A. Mitchell. © 51Dec56; 
KKI25575. 

EMPIRE PENCIL CO., division of HASSEN- 
FELD BROS., INC. SEE Hassenfeld 
Bros., Inc. 

ENGHAUSER MANUFACTURING CO. © 
A new concept in lasting beauty; 
modem ornamental iron. Appl. 
author: Wlnford L. Enghauser. 
© lApr57; KK125551. 

ENGLANDER CO., INC. © 

Only the Englander Red-Line guaran- 
tees sleep as relaxed as you sleep 
on vacation. (In Living for young 
homemakers. Mar. 1957, p.20-2l) 
Appl. author: North Advertising, 
Inc. © 21Feb57; KK125115. 
ENO, MALCOLM L. © 

Capt.Mal'8 art kit. Kids Kartoon 
Klub; WALH-TV; channel 10, Mobile. 
© 28Jan57; KKl 25882. 

ESTERBROOK PEN CO. © 

Petlte-Pak sets; two precision 
writing Instruments styled Just 
for you; smart new purse case ... 
© 2Apr57; KK124644. 

EUTECTIC IVELUING ALLOYS CORP. C^ 

Better, faster, oriflnal low t«rpt>r- 
nture Eutoctic veldlnr allovs; 
EutecTrode, 2ro(do) O 12Ccts6: 
KKI22516. 
Eutectle Low Temperature Welding 
Alloys. 
Drll-Tec 88 for torch. 

C 6May57; KK125155. 
ButeoRod 18PC, flux coated, for 

torch. Yellow flux coating. 

O 22May57; KKl 25551. 
EutecRod B8PT (PC) for torch. 

Pale green flux coating. 

O 6l»ay57: KK125132. 
Kiitt-clUd l'^,-I). Vol- losv.'i. 

. 7Kfb'.Vi': KKi.WU. 
KutecUod IS'-B, for torch. 

. 7Peb'yr: ICK125015. 
KuteoRod 199, for torch. Pur,ile 

tip. O 12APP5Y! KK12*490. 
EutecRod 999PC. flux coated, for 

toi-ch. White flux ooatlnit. 

YPob'yf: KK12301*. 
KuteoRod 1702. for to roll . Char- 

tnioe lip. c 7Peb57: KK 123017. 
EutecTrodo 6-HW. kC-OC. Oroy tip. 
O iApr57j KK124536. 



COMMERCIAL PRINTS AND LABELS 



EUTECTIC WELDING ALLOYS CORP. © Cont'd. 
EutecTrode 71, AC-DC. Orance tir . 

^ 7Feb57; KKI25018. 

EutecTrode 67O, AC-DC. Orange 

tip. © 6May57; KK125131. 

It ' s an atmosphere producing f lux; 

Atmos 1, new lo-residue liquid 

flux. © 17Apr57; KK12464^2. 

EVAi.S' (L. 3. ) SOx< CO. © 

Because you knov; he should relax 
nore, give Evans hand turned 
slippers; Cherokee Opera, Baronet 
Opera [and others] (In Life, llov. 
26, 1956, p. 71) Appl. author: 
Hoag & Provandie, Inc. © 23Kov56: 
Kia22373. 
Because you know he should relax 
more, give Evans hand turned 
slippers. Feather-Lyte; Ambas- 
sador. (In Ladles' home journal, 
Dec. 1956, p. 101) Appl. author: 
Hoag & Provandie, Inc. © 29Nov56; 
KK123^85. 
Every dad's dream girl gives Evans 
slippers. Cherokee Opera 2198; 
Planter's Punch 2335. (in 
Ladies' home Journal, June 1957, 
p. 109) Appl. author: Hoag & 
Provandie, Inc. © 28May57; 
KK12591^. 
Footnotes to comfort; Evans comfort- 
ably yours ... for Father's Day 
or any day. Gondola 2920; Lancer 
2805. (In Esquire, June 1957, 
p. 120) Appl. author: Hoag & 
Provandie, Inc. © 9May57; 
KKI25356. 

For men who think they have every- 
thing. Evans hand turned slip- 
pers; Cherokee Chief; Leisur- 
Tyme. (In Holiday, Dec. 1956, 
p. 4) Appl. author: Hoag & Pro- 
vandie, Inc. © 15N0V56; 
KK123486. 
For men who think they have every- 
thing; Evans hand turned slippers. 
(In Esquire, Uec. 1956, p. 78) 
Appl. author: "oa;- 0; Provandie, 
Inc. © 8i;ov56; KK1223714.. 
The gift he looks forward to, every 
day. Evans hand turned slippers; 
Cherokee Opera; Senator. (In 
Ladies' home Journal, Nov. 1956, 
p. 184) .\ppl. author: Hoag & 
Provandie, Inc. © 310ct56; 
KKI23483. 
Mainstay for leisure, Evans B070 
Panama Shag . . . (In Sports 
illustrated. May 20, 1957, p.36) 
Appl. author: Hoag L Provandie, 
Inc. © 17May57; KK125588. 
Your match for comfort; Evans 55OO 
Sahara boot. (In Sports Illus- 
trated, June 3, 1957, p. 73) 
Appl. author: Hoag & Provandie, 
Inc. © 31May57; KK125913. 

EVANS & BRISEBOIS. © 

Buying furniture? Ad series; a 
new way to sell your store. 
Appl. author: Leslie A. Brisebols. 
© 15ltor57; KK125161. 
'57 ways to save. (Planned pro- 
motions no. 400 & 400 a) Appl. 
author: Leslie A. Brisebols, own- 
er. © lMar57; KK124505. 
3 star day and night sale; 3 ... 
gifts for you. Friendship gift, 
lOjg discount, appreciation gift. 
Appl. author: Leslie A. Brisebols, 
owner. © lFeb57; KK124504. 
EVANS PRODUCTS CO. © 

Colson velocipedes. Imperial, 
Cadet [and others] Appl. au- 
thor: J. Walter Thompson Co. 
© 6Mar57; KKI24799. 
Ever see car-styling on bicycles? 
Harley Earl. Appl. author: 
J. Walter Thompson Co. ©6Mar57; 
KKI2I1798. 



EVER-READY TACKLE CO. © 

Ever-Ready snelled mustad hooks on 
plastic panels. © ll4.Jan57; 
KK122693 • 
He]?e, now, gi^at new car-style 

bicycles by Evans. Appl. author: 
J. Walter Thompson Co. © 6Mar57; 
KKI25089. 

A new approach to bicycle merchan- 
dising; car-styling. National 
promotions. Appl. author: 
J. Walter Thompson Co. 
© 6Mar57; KK124800. 

EXCELDM ALUYINUW PRODUCTS. © 

Aluminum combination windows, doors. 
(Installation and service manual) 
Appl. author: Lloyd S. Howard 
Associates, Inc. ©15Jan57; 
KK1230914.. 

EXCLUSIVE ENVELOPE CORP. © 

Price list; no. 20. Jan. 1957 . 
© lJan57; KKl 23857. 



FABRICON PRODUCTS, a division of 
EAGLE-PICKER CO. SEE Eagle-Picher 
Co. 

FABRO EQUIPMENT CORP. © 

Filters; pool maintenance guide. 
Appl. author: Prelwald & Coleman. 
Appl. states prev. pub. 1955- 
NM: condensation & revision. 
© 31Jan57; KKI23899. 

FABULOUS FORMULA FOODS, INC. © 
Carmello butterfudge; Ice cream 
topper. Net weight 9 lbs. 
Appl. author: Edvsiard P. Greene. 
© 5Aug55; KK124120. 

PAIRBAtlKS CO. © 

Bronze and Iron body check valves 
prevent return or back flow 
through pipe lines. Appl. au- 
thor: William D. Cayton. 
© 20Dec56; KKI222I4.8. 

Casters; Fairbanks Lockweld casters 
without a klng-pln. Appl. au- 
thor: William D. Cayton. 
© 28jan57; KKI22838. 

Iron body U-bolt gate valves; 
bronze mounted and all-iron. 
Appl. author: William D. Cayton. 
© lFeb57 (in notice: 1956); 
KK122956. 
Hew, the only reinforced all-plastic 



:els 






elusive from PalrbaiOks; Lamilon. 
Appl. author: l-/llllara D. Cayton. 
© 28Jan57; KK122839. 

Steel-framed trucks. Appl. au- 
thor: William D. Cayton. 
l5Nov56; KK122214.7. 
FAIRBANKS WARD INDUSTRIES, INC. © 

11-plece lifetime guaranteed cast 
aluminum set, with new ful-vue 
glass covers. (In The Miami 
herald, Apr. 26, 1957, p.l-C) 
Appl. author: Alfred H. Howard. 
© 26Apr57; KKI25969. 

ij- in 1 sale, black & "old rossip 
desk and 3-v/ay larap conbinatlon. 
(In Vhe Courier-journal, Louis- 
ville, Ky., June 10, 1956, p.9i.) 
Apol. author: Alfred H. Howard. 
^ i0Jun56; KK122521. 

4-pc. luggage set, in newest 2-tone 
style. (In Alliance review. Mar. 
28, 1957, p. 18) Appl. author: 
Alfred H. Howard. © 28Mar57; 
KK124845. 

Hedge, shrub and bush electric 
power trimmer. Appl. author: 
Alfred H. Howard. © 24Apr57; 
KKI25538. 



Less than half-price, decorator 
dlnnerware in lifetime colors. 
(In The Cincinnati pictorial en- 
quirer, Sept. 23, 1956, p. 35) 
Appl. author: Alfred H. Howard. 
© 23Sep56; KK122522. 
Melmac . . . unbreakable dlnnerware; 
complete matched service for 8. 
(in Empire magazine (The Denver 
post) , Mar. 18, 1956, roto sec- 
tion, p. 37) Appl. author: Al- 
fred H. Howard. © l8Mar56; 
KKI24991. 
Never before ... 6 1/2 inch power 
saw. (In Indianapolis star & 
news, Sept. 9, 1956) Appl. au- 
thor: Alfred H. Howard. 
© 9Sep56; KK123478. 
6-ln-l . . . deluxe all-purpose 
folding serving cart; folds in 
seconds ... (In Tulsa Sunday 
world, Apr. 7, 1957, section 1, 
p. 6) Appl. author: Alfred H. 
Howard. © 7Apr57; KK124972, 
Special carload purchase ... 2 in 
1 space-saving money-saving all- 
purpose folding dinette. (In 
Omaha world herald, Oct. 7, 1956, 
p. 32) Appl. author: Alfred H. 
Howard. © 70ct56; KK123477. 
24-pc. nationally advertised Cannon 
deluxe bedding ensemble. (in 
Chicago sun-times, Sept. 16, 
1956) Appl. author: Alfred H. 
Howard. © l6Sep56; KK123476. 
2 bait casting and still water fish- 
ing sets. Pflueger ... (In 
Cleveland plain dealer, Mar. 31» 
1957, comic section) Appl. au- 
thor: Alfred H. Howard. 
© 31Mar57; KK12i^8lib. 
2 spin casting and still water fish- 
ing sets. Alrex [and others] 
(In Johnstown tribune-democrat, 
Apr. 12, 1957, p. 12) Appl. au- 
thor: Alfred H. Howard. 
© 12Apr57; KK124973. 
FAIRCHILD (E. E. ) CORP. 

Mighty Mouse Playhouse. SEE CBS 
Television Film Sales, Inc. 

FAIRHAVEN FROSTED POODS, INC. © 
Eskimo brand red raspberries with 
sugar syrup. Net weight 10 oz. 
Appl. author: Crown Zellerbach 
Corp. © 8Feb57; KK123547. 

FAIRMARK MANUFACTURING CO. © 

Hi-Nap cleans; it's capsuled; it's 
new. For all upholstered furni- 
ture, rugs, car upholstery ... 
4 capsules. Appl. author: 
Gladys I. Green. © 4Mar57; 
KK124048. 
FAIRMONT RAILWAY MOTORS, INC. © 

Ballast maintenance car, W23 series 
A. (Bulletin 727A) Appl. au- 
thor: R. B. Evans. © 22Mar57; 
KK124044. 

Hy-rall inspection motor car, A34. 
(Bulletin 707A) Appl. author: 
Ralph B. Evans. © 25Feb57; 
KKI23567. 
Tie coater. W94 series A. (Bulle- 
tin 729A) Appl. author: R. B. 
Evans. © iiApr57; KK124436. 
Tie nipper, W83 series B. (Bulle- 
tin 7I4.7) Appl. author: R. B. 
Evans. © 15Jan57 (In notice: 
1956); PCK122621. 
Weed spray car, 1000 gallon tank; 
W78 series B. (Bulletin 749) 
Appl. author: Ralph B. Evans. 
© 25Feb57; KK123566. 

PALSTAPP BREWING CORP. © 

Cool tip, fans, go-go-go for Pal- 
staff. That's m'beer, says the 
Old Pro. (In The Battle Creek 
enquirer & news, June 3, 1957) 
Appl. author: Paul Glonl. 
© 3Jun57; KKI26277. 



I 



CURRENT REGISTRATIONS 



Cool your heels with the best of 
•em; go-go-go for Palstaff. 
That's m'beer, says the Old Pro. 
(In The Battle Creek enquirer & 
news. May 20, 1957) Appl. au- 
thor: Paul Glonl. © 20May57; 
KKI2627'*. 

Here's how to fill the sacks; ^o- 
go-go for Falstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news, 
June 7, 1957) Appl. author: 
Paul Glonl. © 7Jun57; KK126279. 

If they're sold out, bring your own; 
go-go-go for Palstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news. 
May 17, 1957) Appl. author: 
Paul Glonl. © 17May57; KK126272. 

Let's have a beer-be-cue; go-go-go 
for Palstaff. That's m'beer, 
says the Old Pro. (in The Battle 
Creek enquirer & news, June 5, 
1957) Appl. author: Paul Glonl. 
© 5Jun57; KKI26278. 

Make that next portage a picnic, 
go-go-go for Palstaff. That's 
m'beer, says the Old Pro. (In 
The Battle Creek enquirer & news. 
May 15. 1957) Appl. author: 
Paul Glonl. © 15May57; KKl 26271. 

Play It smart, Mlchlganders, go-go- 
go for Palstaff. That's m'beer, 
says the Old Pro. (In The Battle 
Creek enquirer & news. Hay 15, 
1957) Appl. author: Paul Glonl. 
© 13May57; KKI26270. 

Please your better half; America's 
premlxjjn quality beer. Appl. 
author: Paul Glonl. © lJan57; 
KKI22953. 

When you steal home, go-go-go for 
Palstaff. That's m'beer, says the 
Old Pro. (In The Battle Creek 
enquirer & news. May 22, 1957) 
Appl. author: Paul Glonl. 
© 22May57; KKI26275. 

When you're breezing over the lake 
of lakes, go-go-go for Palstaff. 
That's m'beer, says the Old Pro. 
(In The Battle Creek enquirer & 
news. May 24, 1957) Appl. au- 
thor: Paul Glonl. © 24May57; 
KKI26276. 

VTierever you jjo-go-go in Michigan, 
you'll have more fun with Pal- 
staff. Allow me to introduce my- 
self, Mlchlganders, I'm the Old 
Pro ... (In The Battle Creek 
enquirer & news. May 10, 1957. 
p. 20-21) Appl. author: Paul 
aioni. © 10May57; KK126275. 

Wherever you go-go-go in Michigan, 
you'll have more fun with Pal- 
staff. That's my beer, and sure 
as I'm the Old Pro ... (in The 
Battle Creek enquirer * news. Hay 
28, 1957) Appl. author: Paul 
Oioni. © 28May57; KKI2628O. 

KAHM ON THE HILL. O 

Together you have dreamed it Just 
like this, your perfect honeymoon 
In a oozy cottage, yours and youn. 
alone. (In Modern bride, summer 
199j. p. 217) O 26Mar!;5: KK122173. 
FARROW, LESTER & RICHARD L. TALBOT 
forming the co-partnerohlp LUXURY 
OIPTS. SEE Luxury Olfto. 
9KBC0, INC. © 

Handbook; cross connection control. 
An informative booklet ... about 
potential hazards to public health 
through water pollution. By Edwin 
Rolnecke. (O 12May56 (in notice: 
1951.) ; KK126103. 
PKDKRAI. PAI'KR BOARD CO. 

Moune of riowern. Spoedl corsage. 
Appl. author: Circle Engraving 
Co. O Llndley Box Plant, Morris 
Paper Hlllu Division, Podoi-al 
Paper Itoard Co.; 25Pob57; 
ICK12>IWU. 



FEM PRODUCTS. © 

One cloth for everything, all you 
need is water; Pemme, the house- 
wife's maid. © 21Jan57; 
KKI22937. 
FERGUSON DIVISION, MASSBY- HARRIS - 
FERGUSON, INC. SEE Mas 3 ey- Harris - 
Ferguson, Inc. 

FERRY-MORSE SEED CO. © 

Ferry's super soil starter, for 
seeds and cuttings. Appl. au- 
thor: James W. Wilson. © 5Mar57; 
KKI23794. 

PETTY, CLARENCE LOYAL. © 
Oil Field orange enamel. 
© 22Mar57; KKl 24885. 

FIBREBOARD PAPER PRODUCTS CORP. © 
Hometown ice cream. One quart. 
(Design no.301-2C) Appl. au- 
thor: Wesley L. Gary. © 25Jan57; 
KKI23152. 

FIELDS PRODUCTS. © 

Hi-Gene bathroom mop, with deter- 
gent dispenser handle; easy to 
clean toilet, tub, shower. Appl. 
author: Donald B. Schoenfleld. 
© 4Mar57; KKI23985. 
Hi-Gene dish-mop, with detergent 
dispenser handle. © Fields 
Products, a copartnership consist- 
ing of Milton H. Schoenfleld & 
Donald B. Schoenfleld; lMay57; 
KKI25589. 
FILTER PRODUCTS DIVISION, JOHNSON & 

JOHNSON. SEE Johnson & Johnson. 
FIRESTONE INDUSTRIAL PRODUCTS. © 

Once and for all, change half awake 
to fast asleep; Poamex. (In Life, 
Sept. 2k, 1936, p. 8) © 21Sep56; 
KKI2229I. 
FIRESTONE TIRE & RUBBER CO. © 

Get triple-action traction when you 
winterize your car at Pij?eston». 
(In The Satuj?day evening post, 
Oct. 27, 1956, p. 68-69) 
© 270ct56; KKI26585. 
Now, a new front tractor tire that 
outwears two ordinary fronts; the 
great new Firestone Guide Grip. 
(In The Progressive farmer, Apr. 
1956, p. 26) © lApr56; KK124710. 
Today's headline news for truck 
owners; less weight, more freight 
with the new Firestone tubeless 
truck tire and one-piece rim. 
(In Business week, Nov. 26, 1955. 
p. 161) © 26Nov55; KKI22683. 
Truck owners, now you can cut tire 
costs at both ends, on the road 
and in the shop, with new Fire- 
stone tubeless truck tires and 
one-piece rims. (In Business 
week, Feb. k, l'^56, p. 9) 
© l<.Feb56; KK122290. 

FISCHER (H. 0.) & CO. © 

Ultrasonic application areas. 

Shoulder, elbow, wrist-hand [and 
others] Appl. author: Edwin 
McKlnley Raney. © tiMar57; 
KKI23745. 
FISCHER BAKING CO. © 

Another new taote thrill, Placher'o 
Honey Bran Toastles, (In Newark 
etar-ledger, Nov. 8, 195b, p. 22) 
© 6Nov56; KKI22502. 
FISIIFH-PRICE TOYS, INC. O 

New 1957 Enater toys. © 2Nov56; 
KKl 2.' 06 3. 

PT3HL0VE (H.) * CO. O 

Able Mabel, the wortcbenoh wenoh; 

so nice to grip. No. 674. Apipl . 

author: Irving Plnhlove. 

o 6Mar57; KKI25105. 
Clapplnti; hands: applaud your own 

Jokeo. No.SOO. Appl. author; 

Irving Plohlovo. O OMar57; 

KK12510'*. 



For a laugh riot, stick this phony 
knob on your and your friends' 
door. No. 676. Appl. author: 
Irving Pishlove. © 6Mar57; 
KKI25102. 
Sensational fun gag; phony faucet, 
good for a million laughs. 
No. 677. Appl. author: Irving 
Pishlove. © 6Mar57; KKI251OI. 
To mother. Beating Heart. No. 524. 
Appl. author: Irving Pishlove. 
© 6Mar57; KKI25107. 
To my sweetheart. Beating Heart. 
No. 522. Appl. author: Irving 
Pishlove. © 6Mar57; KKI25106. 
To my valentine. Beating Heart. 
No. 523. Appl. author: Irving 
Fishlove. © 6Mar57; KK125108. 
A tool with appeal, clip it to your 
pocket. Able Mabel, No. 674 -D. 
Appl. author: Irving Pishlove. 
© 6Mar57; KKI25103. 
Woman's greatest pleasure. No. 675. 
Appl. author: Irving Pishlove. 
© 6Har57; KKl 25109. 
Yak, yak, yak. Woman's Pleasure. 
No. 675. Appl. author: Irving 
Pishlove. © 6Mar57; KK125110. 



INC. 



(J. 1 



. ) ARCHITECTURAL METALS, 



Cast metal verandas and railings 
add charm to the design of today. 
Metal work by Fiske, since 1858. 
© J. W. Plske Architectural Met- 
als, Inc. (in notice: J. W. Fiske 
Iron Works); 6jan56; KK124652. 

FISKE (J. W.) IRON WORKS. SEE 

Fiske (J, W, ) Architectural Hetals, 



PITZGIBBONS BOILER CO., INC. t 
The new Fitzgibbons 7700 series 

boiler-burner unit for homes 

and small buildings. Appl. au- 
thor: Robert P. McAndrew. 
© 3Jun57; KKI26205. 

FLEER (FRANK H.) COHV . © 

Comics. Dubble Bubble gum. 

539-51+2, ©6Jan53; K}a23675. 
676-667. © l8Sep56; KKI23676. 
Dubble Bubble gujn. (Illustrations 
in comic strip style, of certain 
facts) (Fleer export cartoons) 
16-32. © l8Peb55; KK123672. 
33-3I+. <^ l5Jun56; KK123673. 
033-0(4.8. © 190ct56; KK123fa7U. 
FLEXNIT CO., INC. 

Wlsp-welght ahaperaaker for smart 
preteens; Petty Pantle by Flexnlt. 
Appl, author: Zepha S. Bo(.ert. 

Flexnlt Co., Inc. d.b.a. Flex- 
nlt; 20Nov56; KK122121. 

Wlap-wolgJit shapemaker for smart 
proleena; Pro-teena by De:LTiore. 
Appl. author: Zepha S. Bogert. 
O Floxnlt Co., Inc. d.b.a. Flex- 
nlt ; 20N>'V',b; K!a.\117. 

FLORIDA CITRUS COMMISSION, O 

I'm Flora, the Florida orange ... 
How do you feel this minute? 
(In Farm Journal, Oct. 195b, 
p. 116) Appl. outhor: Benton * 
Bowlea, Inc. C SSSep'Sb; 
KKl 26209. 
Make mine orange Juice, and make 11 
frosh-froten. (In Mfe, Oct. 6, 
1956, p. 92) Appl. author: Pen- 
ton fc Bowles, Inc. T 30ot5t>; 
KK123067. 

FI.ORIDA FASHIONS. INC. O 

America's most beautiful styles for 
the least money; for now and right 
thi-u aumner. (Apr. catalog) 
C lOKyrSf, KK124598. 

PLORIDA MARINK SUPPLY, INC. C 

Klomap y«i-ht rinlohea; deck palnta. 

1 U. S. nuarl. C llUyS*'; 
RKU"WW. 



COMMERCIAL PRINTS AND LABELS 



PLOIDLESS CONTACT LENSES, INC. © 
Why are the brand new tiny Alrflo 
non-pressure contact lenses caus- 
ing so much interest? Appl. au- 
thor: Donald L. Golden. 
© I5JUI56; KKI23327. 

FLYING SAUCER ENTERPRISES. © 

This is your Norge lucky dispenser 
wheel; rush it to your Norge 
dealer and claim your award. 
Appl. author: Frank J. Allen. 
© lFeb57; KK124015. 



FOAM RUBBER CENTER. © 

The fabulous Pral convertible table 
from cocktails to dinner. (In 
New York post, Apr. 29, 1957, 
p. 9) © 29Apr57; KKI25762. 

FOOD MART, INC. © 

It's fun, it's easy; Food Mart's 
wln-a-blke contest. Appl. au- 
thor: Warren T. Mithoff. 

2. Second week. © 16Nov56; 

ioa 22709. 

3. Third week. © 23Nov56; 
KKI22710. 

1;. Fourth week. 

KKI227II. 
5. Fifth week, 

KKL 22712. 



© 3ON0V56; 
© 7Dec56; 



POOD SPECIALTIES, INC. © 

Menu; 7 Steers Home Ranch, in the 
forks of the Peachtrees, Charablee, 
Ga. Appl. author: Thomas B. Ham. 
© 2l4.Jan57; KK122760. 
FOODS DIVISION, ANDERSON, CLAYTON k 

CO. SEE Anderson, Clayton C Co. 
FORD (LUTHER) PRODUCTS CO. © 

Mrs. Stewart's liquid bluing; whiter 
washing, easier too. I4. fl. oz. 
© 28Dec56; KK122770. 

FORD MOTOR CO. © 

Ford industrial loader supplement. 

PA-6660. © 5May57; KK125684. 
Pord LP-Gas tractors; liquid with- 
drawal fuel system is safe, 
simple, efficient, AD-6659. 
© 28May57; KKI26263, 

Ford 79 standard loader; for all 
Pord row crop tractors. AD-6518. 
© 5Apr57; KKI24732. 

Industrial loader attaching kit; 
model 19-126, for Oliver 55 
tractor. SE-6632. © 23May57; 
KKI25685. 

Industrial loader attaching kit; 
model 19-127, for Ferguson model 
TO-30 tractors. SE-6635. 
© 23May57; KKI25687. 

Industrial loader attaching kit; 
model 19-128, for Perguson model 
TO-35 tractors. SE-6634. 
•-■ 23May57; KKI25686. 

New capacity for profitable har- 
vests; Ford 7-foot combine. 
AD-6582. © 24Apr57; KKI2568I. 

Remote control valve, part no. 
231218 ... installation instruc- 
tions. SE-6623. © llApr57; 
KKI25682. 

Scarify, grad«, level, rake ... 
RoBeman tiller rake attachment 
for Pord rear mounted cultivators, 
AD-66I9. © 3Jun57; KKI26262. 

Subsoilers; 1, 2 and 3-shank models 
for Pord and Fordson major diesel 
tractors. AD-6519. © l8Apr57; 
KKI25683. 

Take winter in stride; Pord snow 
equipnent. AD-6I4.O6. '^ 30Nov56; 

sna 22314.5. 

2-row, It-row rear mounted drill 
planters; low-cost speed to beat 
the weather. AD-6576. 
© 24Apr57; KKI25680. 



) lJun57; 



FOREMOST DAIRIES, INC, © 

Berry-Go Round ice cream. One 
half sallon liquid. & 26Har57 ; 
KX124648. 
Bright and merry, springtime 

cherry. Foremost cherry-mint ice 
cream. © lJan57; KK123932, 
Cool, cx^amy, crunohy almond toffee 

ice cream. © lJan57; KK124267. 
Flaming ice cream dessert; snow- 
balls, wonder of the winterland. 
© lDec56; KK124266. 
Fresh peach ice cream. 

KKI26302, 
Fresh peach ice cream sundae, 

© lJun57; KKI26303, 
Fresh strawberry crush, made with 
crushed fresh strawberries. 
© lJun57; KK126305. 
Fun-time favorite; Big Dip Shake. 

© lMar57; KK124270. 
Give it s. whirl; Berry-Go-Round sun- 
dae. Raspberry and vanilla ice 
cream, © lMar57; KK123933. 
Give it a whirl. Foremost Berry- 
Go-Round raspberry- vanilla ice 
cream. © lMar57; KK123930. 
Heaps more for the money; ice 

cream in half gallons. © IN0V56; 
KK12'I264. 
Here's wishing you the happiest of 
holidays . . . Your friendly Fore- 
most milkman. © lDec56; 
KKI22182. 
Hot 'n cold 'n good all over; hot 
fudge ice cream cake. (Hot fudge 
sundae ice cream) © IN0V56; 
KK12it263. 
In the mood for a la mode? Try 
cherry pie with Foremost vanilla 
ice cream, © lJan57; KK123931. 
Nonfat drymilk solids; Instant Milk 
crystals; dissolves instantly; 
makes 5 quarts. Net wt. one lb. 
© 30Mar56; Kia23695. 
Springtime cherry; pliimp cherry 
nuggets in minted vanilla ice 
cream. Half gallon liquid, 
© lPeb57; KK12369b. 
Strawberry cooler. ® ljun57; 
KKI26304, 
Tangerine Tango ice cream; velvety 
ice cream swirled with tangerine 
sherbet. © lMar57; KK124272, 
Tangy 'n terrific; Tangerine Tango 
Freeze; made v/ith tangerine 
vanilla ice cream. © lMar57; 
KK124271. 
Tropical treasure; banana crunch 
ice cream, with macaroon morsels. 
© lJan57; KK124269. 
Tropical treat; ice cream banana 

split. © lJan57; KK124268. 
Wonderful winterful; egg nog, 
festive family dairy drink. 
© lDec56; KK12U265. 

FOREST LAWN MEMORIAL- PARK ASSN. © 
Beauty that comforts. Forest Lawn 
undertaking $115, cemetery $125, 
plus endowment are. (In Glen- 
dale news-press, Glendale, Calif,, 
Mar. 11, 1957, P.12-A) 
© llMar57; KKI23935. 
Flowers for Christmas remembrance. 
© 5Dec56; KKl?3l83. 

FCiRMPIT INSTITUTE, IXiC . r) 

She's the gal who knew the facts on 
planning corset department adver- 
tising. Bulletin no.8A; adverti- 
sing. Appl. author: John Bate- 
man. © 28Dec56; KK122265. 



THE FORSTS. 

And they all say: Forsts; rave 
notes; the most delicious deli- 
cacies we've ever tasted. Appl, 
author: The Kaplan Agency, Inc. 
© Forst Packing Co., Inc, d,b.a. 
The Forsts; llMar57; KK124627. 
POUGERA (E,) & CO., INC, 

Your cardiology desk-aid number 
eighteen is inside: classic signs 
in cardiology; Digltaline Nati- 
velle. © Varick Pharmacal Co., 
Inc., division of E, Fougera & Co., 
Inc.; 31Jan57 (in notice: 195^); 
KKI22939. 
Your cardiology desk-aid number 
seventeen is inside: diagnosis of 
operable congenital cardiac le- 
sions; Digitaline Nativelle. 
©Varick Pharmacal Co., Inc., 
division of E. Fougera & Co., 
Inc.; 220ct56; KK122938. 



FRAESDORF, WILLIAM 0. , JR. © 

A study of cattle ranching and farm- 
ing in southern Arizona, by Bill 
Fraesdorf. Canyon State Land Co, 
NM: "some photographs only." 
© 22Peb57; KKI24785. 
FRAM CORP, © 

Build more Pram profits with these 
powerful mercheindlsers. New 
combination clock , . . sells Pram 
filters 24 hours a day [and 
others] AH-987. Appl. author: 
Lester F, Barnes, © 28Nov56; 
KKI25422. 
Catalog; oil, air, fuel, water fil- 
ters; 1957. FC-57. Appl, au- 
thor: Edwin F. Morgan, © 26Nov56; 
KKI25425. 
Chart showing correct Pram filter 
replacement cartridges, (Form 
AH-974) Appl. author: Lester P. 
Barnes. © 26Nov56; KK125403. 
Condensed catalog for wholesaler 
salesmen. The world's most famous 
oil filters ... AH-977. Appl. 
author: Edwin F, Morgsui, 
© 28N0V56; KKI2542I. 
Dirt and dust can ruin your engine. 
Over 1/2 lb. Laminated card. 
(Form AH-957) Appl- author: 
Lester F. Barnes. © 26Nov55; 
KK124539. 
Dirt and dust can ruin your engine, 
3 3/4 lbs. Laminated card. 
(Form AH-957-D) Appl. author: 
Lester F. Barnes, © 26Nov56; 
KKI24538. 
Farm tractors; 1957 Fram cartridge 
checker. (Form AH-969) Appl, 
author: Edwin F, Morgan, 
© 27NOV56; KKI25426, 
Filters for marine use; 1957 cata- 
log. (Form AH-986) Appl. au- 
thor: Edwin P, Morgan. © 27Nov56; 
KK125424. 
Filtronic air filters for cars ,,. 
(Special 1957 fleet catalog) 
(Form AH-973) Appl. author: 
Edwin F. Morgan. © 26Nov56; 
KKI25412. 
Filtronic carburetor air filter 
cartridges to fit filters on 
1957 Plymouth ,,. (Form AH-946) 
Appl. author: Edwin F. Morgan, 
© 100ct56; KKI25408. 
Ford adopts Fram filtronic carbure- 
tor air filter as original equip- 1 
ment for '57, AH-944. Appl. ■ 
author: Edwin P. Morgan. I 

© 20ct56; KKI25409, ■ 

Fram Corporation presents new sound 
color movie that shows how to 
check and seivice new oil and air 
filters on 1957 cars. (Motion 
picture tickets) (Form AH-968) 
Appl, author: Lester P, Barnes. 
© 3Dec56; KKI25405, 



CURRENT REGISTRATIONS 



Pram 1957 franchise dealer regis- 
tration. (Preinchlse dealer 
contract) (Form AH-9'*8) Appl. 
author: Lester F. Barnes. 
© 26N0V56; KK125'i20. 
Fuel oil filters for domestic oil 
burners. P1210A; C-1210. 
Appl. author: Edwin P. Morgan. 
© 27NOV56; KK125'+11. 
Hex^ comes a carload of profit your 
way; we bou^t a aolld carload of 
Pram filters ... AH-980. 
Appl. author: Lester P. Barnes. 
© 5Dec56; KK125'H6. 
Here comes a truckload of profit 
your way; we bought a solid truck- 
load of Pram filters ... AH-979. 
Appl. author: Lester F. Barnes. 
© 3Dec56; KKI25419. 
The Inside story of the new Pram 
Plltronlc carburetor air filter. 
(Form AH-985) Appl. author: 
Lester P. Barnes. © 28N0V56; 

Lincoln, Mercury, Ford ... adopt 
new Pram easy change full flow 
oil filter as original equipment. 
AH-S'tS. Appl. author: Edwin F. 
Morgan. © 20ct56; KK125407. 

New educational sound color motion 
picture; Invites you to see ... 
how to check and service the new 
oil and air filters on the 1957 
cars. (Form AH-967) Appl. au- 
thor: Lester F. Barnes. 
© 26N0V56; KK125'H0. 

1957 cartridge checker and catalog. 
(Form AH951) Appl. author: 
Edwin P. Morgan. © 26Nov56; 
KKI2I4.537. 

Now you ceui call on us to supply 
your needs; Pram oil, air, fuel 
filters and cartridges for In- 
dustrial engines. AH-990. 
Appl. author: Lester P. Barnes. 
© 15Mar57; KK125'H5. 

Oil air filters cut engine wear 
9OJK. (Form AH-953) Appl. au- 
thor: Lester P. Barnes. 
© 26N0V56; KK125'+04. 

Oil and Plltronlc air filter cart- 
ridge installation manual: 1957 
supplement. (Form AH-954) 
Appl. author: Edwin P. Morgan. 
(J 23NOV56; KK125t23. 

Presenting the fabulous Pram Pll- 
tronlc filter service center. 
(Form AH-959) Appl. author: 
Lester P. Barnes. © 28N0V56; 
KK125'H8. 

Studebaker adopts 2 new Pram filters 
as original equipment for '57. 
(Form AH-9'*7) Appl. author: 
Edwin P. Morgan. © 20ct56; 
KK125'*06. 

Tremendous new filter profits are 
Just around the comer; present- 
ing the fabulous Pram Plltronlc 
filter service center. (Form 
AH-gSU) Appl. author: Lester P. 
BameB. V 2bNov56; KK125'tl'l. 

Will you get your slice of the big 
highway pie? Pram 1957 fleet 
service. Oil, air, fuel and 
water filters and cartridges. 
AH-971. ApDl. author: Leeter P. 
BamoB. O 28H0V56; KK125'*17. 
FRAZER, DON C. 'D 

Quoon of Honoya; lOOjt pure honoy. 
Profluct of hybrid honey bees. 
Hybrid Honoy Co. (D IJun'ib; 
KKI237OO. 
I-HEEHAKKT, BDWAIil) . 

Should your child bo o llbriirimi? 
3EE Now York Lil'o Irisiirunco Co. 

PRRNCH 0LA33 CO. INC. O 

A pcrrumi} bottio I'l-om Parlu; Joyoux 
Noel. Appl. author: Ladlolav 
b. 3afk. o iNov'jfa; KK1259yv. 



PRIDEN CALCULATING MACHINE CO., INC. © 
Any office modernized overnight by 
Priden IDP tape-talk machines. 
Plexowriter, Add-Fxinch, Compu- 
typer. (In The Wall Street Jour- 
nal, June 18, 1957, p. 5) Appl. 
author: J. Walter Thompson Co. 
© I8jun57; KKI26327. 
At a single deskj a complete auto- 
matic billing department; the 
Computyper. (in Office manage- 
ment. Mar. 1957, p. 71) Appl. 
author: J. V/alter Thompson Co. 
© 25Feb57; KK124025. 
The basic unit In your automatic 
office. (In Business week, Feb. 
16, 1957, p. 168) Appl. author: 
J. V/alter Thompson Co. © 15Feb57; 
KKI2327O. 
Priden tape-talk can systeralze the 
work pattern in any office; Priden 
creates a new world for business. 
Plexowriter, Computyper [and oth- 
ers] (In The Wall Street journal. 
Mar. 18, 1957, p. 5) Appl. au- 
thor: J. V/alter Thompson Co. 
© l8Mar57; KK123955. 
Think all 10-key adding machines 
are pretty much alike? Not this 
... model ABY; it multiplies. 
(In Newsweek, Apr. 22, 1957, 
p. 105) Appl. author: J. Walter 
Thompson Co. © 17Apr57; 
KK12530't. 
This calculator shows your way to 
an automatic office. (In U. S. 
news & world report, June 14, 
1957, p. 123) Appl. author: 
J. Walter Thompson Co. © 10Jun57 ; 
KKI26163. 
This is the multiplying 10-key add- 
ing machine; Priden model ABY. 
(In Newsweek, Feb. I8, 1957, P.85) 
Appl. author: J. Walter Thompson 
Co. © 13Feb57; KK125184. 
This is the way your automatic 
office begins, with the fully 
automatic Priden calculator ... 
(In U. S. news & world report, 
Apr. 19, 1957, p. 149) Appl. au- 
thor: J. Walter Thompson Co. 
© l5Apr57; KK125019. 
Today the Priden street story is 
IDP tape-talk machines. Add- 
Punch, Plexowriter [and others] 
(In U. 3. newB 4 world report. 
Mar. 8, 1957, p. 38-39) Appl. 
author: J. Walter Thompson Co. 
© 4Mar57; KKI23831. 
Where Priden IDP tape-talk goes in, 
the burden of routines goes out. 
Plexowriter, Add-Punch [and 
others] (in The Wall Street 
Journal, Apr. 22, 1957, p.5) 
Appl. author: J, Walter Thompson 
Co. © 22Apr57; KK124867. 
With lUP Tnpe-Tnlk machlneii, Krldoii 
crontes n now world for business. 
(In U.S. news & world report, Jan. 
11, 19i;7, p. 68-69) Appl. au- 
thor: J. Waltor Thompson Co. 
^ 7Jnn'.;7; KK122310. 
With the Computyper, you have a 
complete automatic billing de- 
partment In a single desk. (In 
Of rice executive. May 19^7, p.22) 
Appl. author: J. Waltor Thompson 
Co. ® lMayi>7; Kia25267. 

PROHOCK -STEWART CO. 

Safety cooking si'oon made of ataln- 
I08B Btei'l. <o John J. Huosoy 
d.b.Q. I'rohock -Stewart Co.; 
5Peb57; KK 123106. 

PRUIT PRODUCTS CORP. O 

I. C. N. 1957 prize parade. Sell 
thoao leaders; Icy-Prool twins, 
Pudgl-KroBt [at\d othora) Appl. 
author: Muri'ay HorK.an. 
o 7 Jan 57; kki:?(j008. 



G. E. LABORATORIES. 

Troutman's cough syrup; fast relief 
for coughs due to colds. 5 fluid 
ounces. © Roy J. Troutman d.b.a. 
G. E. Laboratories; 25Peb57; 
KKI23994. 

G. H. P. CIGAR CO. © 

Ask for El Product© '8 Pold-a-Pak, 
the fitting way to buy 5 cigars. 
(In Rochester times-union. May 
13, 1957, p. 44) Appl. author: 
Compton Advertising, Inc. 
© 13May57; KK125564. 

El Producto, the flavorful cigar in 
the handy Pold-a-Pak. (In Chicago 
daily news, Apr. 9, 1957, p. 27) 
Appl. author: Compton Advertising, 
Inc. © 9Apr57; KK125563. 

This Easter he'll love El Producto. 
(In Chicago daily news, Apr. 16, 
1957, p. 8) Appl. author: Compton 
Advertising, Inc. © l6Apr57; 
KKI25571. 

You'll feel at home with an El 

Producto. Appl. author: Compton 
Advertising, Inc. © 26Mar57; 
KKI25569. 

You'll feel carefree with an El 
Producto. Appl. author: Compton 
Advertising, Inc. © 2Apr57; 
KKI2557O. 

You'll feel like Binging with an El 
Producto. Appl. author: Compton 
Advertising, Inc. © 30Apr57; 
KKI25565. 

You'll feel self-confident with an 
El Producto. (In St. Louis 
globe-democrat. Apr. 30, 1957, 
section C, p.l) Appl. author: 
Compton Advertising, Inc. 
© 30Apr57; KKl 25572. 
GALLO (E. & J.) WINERY. © 

Thunderblrd, grape wine with nat- 
ural pure flavors. Thunderblrd 
cocktail [and other recipes ] 
(f> 22Apr57; KK121i820. 

GARDEN OP EDEN CO. O 

Eden food supplement, from the 
garden of nature's laboratory. 
Adam and Eve ate the first vita- 
mins ... Appl. author: Kenneth 
H. Appleby. O lApr57; KK124450. 
Prom the garden of nature ' s labo- 
ratory, Eden ... food supplement. 
Here are Just a few of the recog- 
nized food factors ... Contents 
360 tablets. Appl. author: Ken- 
neth H. Appleby. V 25Jan57; 
KKI23109. 
A personal message from your Better 
Living Club sponsor. Eden food 
supplement. Appl. author: Ken- 
neth H. Appleby. C 27Jan57; 
KKI23110. 

OAHMENT r^TTERINO CO. OF AKTOICA, a 
division of WEBER SPCRTWKAR MANUFAC- 
TURING CO., entirely owned by ALBERT 
WEPER. SEE Weber Sportwear Manufac- 
turing Co. 
GATES & SONS. INC. C 

Horizontal rod low wall panel form 
system; detailed how-to-do-lt 
information. Appl. author: 
HarrlB Gordon Qatea. O JJuuS7: 
KKl 26388. 
Worried about the i<oor condition of 
your form tie rods? Rod stralght- 
cniuf. servlcp. Appl. author: 
llnrrla Ooi-don Qatea. O 3I>eo36: 

KKirx^yi. 

GATEWAY MARKKTINO SKRVICK. INC. C 
Baok by popular demand; Unlt»d 
Savings Ou«Bt Pao. Unltad Sav- 
ings. O ?2Peb57: KK123?68. 



COMMERCIAL PRINTS AND LABELS 



GATEV,'AY yARJCETING SERnCE, INC. © 

Cont'd. 

Come celebrate with us; grand open- 
ing, March 21-22. East Parte 
Savings & Loan Assn. © 21Mar57; 
KKI23768. 

Come in; join our big grand open- 
ing; May 9-10-11-13. Stanton 
Federal Savings & Loan Assn. 
© 3May57; E:i25oii;. 

Dividends; dividends for everyone. 
Friendship Federal Savings & Loan 
Assn. © 10Jun57; KK126021. 

Get extra earnings at United Sav- 
ings. United Savings & Loan 
Assn. © lMay57; KKI24989. 

Here's how to make your money grow. 

Save regularly at where 

earnings are greater and safety 
is insured. © l'IFeb57; KK123991. 

It's for you; a special get-ac- 
quainted gift from Foster 
Federal Savings and Loan Associ- 
ation. © 26Mar57; KK1240'+2. 

It's yours, a delightful gift for 
summer fun . . . available to all 
who save at Pittsburgh Home Sav- 
ings. Vacationer. © 10Jun57; 
KKI26OI8. 

It's yours; a delightful gift for 
Bujamer fun, from your neighbor- 
hood savings headquarters. 
Brentwood Federal Savings & Loan 
Asan. © 10Jun57; KK126019. 

You may be taking it easy, but 
your savings dollars are hard at 
wortc earning big dividends at 
Mt. Lebeinon Federal Savings and 
Loan. © 10Jun57; KK126020. 

GEHON, G. H. 

Ke-Bob's; biscuit coated; a banquet 
on a skewer. Appl. author: 
Frank D. Hill. G. R, Gehon (in 
notice: G. H. Gehon); 5Jan57; 
KKI2308O. 

GEHOt;, G. R. SEE Gehon, G. H. 

GEflERAL CHEMICAL DIVISION, ALLIED 
CHEMICAL S; DYE CORP. SEE Allied 
Chemical S: Dye Corp. 

GEIIERAL DPJRY SUPPLY CO. © 

Pamily-Pac bulk style ice cream; 
Vega. One-half gallon liquid. 
(Design no. 1001) Appl. author: 
Oscar Anderson. © 2Feb56; 
KK1226l4_3 . 

GENERAL FIREPROOFING CO. © 

Swing to Super Filer for the stor- 
age of sheet music. © lMar57; 
KKI2547O. 

GENERAL POODS CORP. © 

Baa, baa, black sheep, have you 
any wool? Jell-O brand gelatin 
dessert. (In Life, Apr. 15, 
1957, p. 71) Appl. author: Young 
& Rublcam, Inc. © llApr57; 
KKI25219. 
Birds Eye's passport to pleasure 
contest means more traffic for 
your store. Frosted foods, 
(in Supermarket merchandising, 
Feb. 1957, p. 139) Appl. author: 
Young £: Rubicam, Inc. © '*Feb57; 
KK124l2'K 
Can't wait to taste It; new golden 
nectar Kool-Ald. (In Life, Hay 
27. 1957, p. 47) Appl. author: 
Eugene F. Gal li van. © 23May57; 
KKI26227. 

Free vacations to winners of Birds 
Eye's winter spectaciilar Passport 
to Pleasure contest. Frosted 
foods. (In Life, Feb. 25, 1957, 
P.I4.O) Appl. author: Young & 
Rubicam, Inc. © 21Feb57; 
raa237l6. 



Greetings from Birds Eye, to all ou 
good friends of the Cooperative 
Food Distributors of America. 
Frosted foods. (In Cooperative 
merchandiser, Feb. 1957, d.56) 
© lFeb57; KK123715. 
Kool-Ald komedy. Sheriff. (In 
Chicago Sunday tribune, comics 
feature magazine. May 26, 1957, 
p. 9) Appl. author: Eugene E. 
Gallivan. © Periclns Division, 
General Foods Corp. (in notice: 
General Foods Corp.); 26May57; 
KKI26225. 
New golden nectar Kool-Ald; cool 
surprise. (In True story, June 
1957, p. 149) Appl, author: 
Eugene F. Gallivan. © 7May57; 
KKI25679. 

Sing a song of sixpence, sing a 
little ballad; serve the king 
some Jell-O (In the Satur- 
day evening post, Jan. 19, 1957, 
p. 45) Appl. author: Young & 
Rubicam, Inc. © l6Jan57; 
KKI23344. 

Somebody say Kool-Ald? Makes it 
fun to be thirsty, (In True 
story, July 1957, p. 121) Appl. 
author: E\igene F. Gallivan. 
© 7Jun57; KKI26226. 

Something new for you on the Kool- 
Ald money tree; new advertising 
power. (in Supermarket news, 
Apr. 22, 1957, p. 7) Appl. au- 
thor: G. Parte Taylor. © Perkins 
Division, General Foods Corp.; 
22Apr57; KKI25229. 

Something new for you on the Kool- 
Ald money tree; new space-saver 
bin. (in Progressive grocer, 
June 1957, p. 23) Appl. author: 
G. Park Taylor. © ljun57; 
KKI26228. 

Spectacular promotion from Birds 
Eye. Your Passport to Pleasure 
is coming your way in January ... 
Frosted foods. (In Quick frozen 
foods, Dec. 1956, p.U2) Appl. 
author: Young & Rubicam, Inc. 
© 10Dec56; KK123717. 

Stir up a pitcher full of fun. 
5^ Kool-Ald makes two quarts, 
(in The Pittsburgh courier. May 
18, 1957, magazine section, p,7) 
Appl. author: Eugene E. Gallivan. 
© Perkins Division, General Foods 
Corp. (in notice: General Poods 
Corp.); l8May57,- KKI26229. 

To all frozen food dealers; Birds 
Eye brand frosted foods. Coming 
February 1, another dazzling, 
spectacular ... it's a Passport 
to Pleasure. (in Quick frozen 
foods, Jan. 1957, p.24l) Appl. 
author: Yoxmg & Rubicam, Inc. 
© 10Jan57; KK123718. 
GEMERAL GRaVUHE SERVICE CO., subsidi- 
ary of MODERN ENGRAVING & MACHINE 

CO. SEE Modem Engraving & Machine 

Co. 
GENERAL MILLS, INC. © 

Betty Crocker Bisquick; 10 ready-to- 
bake biscuits; home style bis- 
cuits. Net wt. 8 oz. © General 
Mills, Inc. (in notice: Ready-To- 
Bake Foods, Inc., a subsidiary of 
Ger»ral Mills, inc.l; 250ct56; 
KKI2IJ.360. 

Betty Crocker homogenized pie crust 
mli in k- sticks; each stick makes 
a single crust. 1 lb. H. oz. net 
wt.; 20 oz, (Series no.l) 
© l;Sep56; KKI236I6. 

Betty Crocker new chocolate c 
macaroon mix; add only water. 
13 oz, net wt. (Series no, 2) 
© lFeb57; KK124113. 



Betty Crocker new cocon 

mix; add only water. 13 oz. net 
wt. (Series no. 2) © lFeb57; 
KK124112. 

Wheaties; breakfast of champions. 
Whole wheat flakes. Free, fats- 
in-food-counter. Net wt. 12 oz 
(Series 128) © lFeb57; KK124li4. 



GENERAL MOTORS CORP, 

Delco double acting shock absorber. 
Engineered ride control. Appl, 
author: K. J. Mants. © Delco 
Products Division, General Motors 
Corp.; 28Deo56; KK124152. 

GENERAL SLICING 1-lACHINE CO., INC. © 
General presents the new model 750 
electric slicing machine; General 
home slicing machines. (In Na- 
tional housewares directory, 1956 
ed. , p. 261^.-265) Appl. author: 
Kaplan Agency, Inc. © 20Apr56; 
KKI22J+29. 



GEOLOGRAPH CO. © 

Geolograph recorder; installation 
& operation manual; parts list. 
Appl. author: Paxil Briscoe 
Nichols. © 22Apr57; KK125710. 



GILBERT PAPER CO. © 

Back from the winter vacation by 
Bernard D'Andrea; on the .American 
business scene; Gilbert quality 
papers. (In Fortune, Feb. 1956, 
P. 233) Appl. author: Frank C.' 
Nahser, Inc. © lFeb56 (in notice- 
1955); KK1225914.. 
The convention, by James Dwyer; for 
further Information, write: Gil- 
bert quality papers. (In Port\me, 
Aug. 1956, p. 127) Appl. author: 
Frank C. Nahser, Inc. © lAug56; 
KKI23090. 
The first sales call, by Robert 
I-ieyers; on the American business 
scene; Gilbert quality papers. 
(In Fortune, Apr. 1956, p. 69) 
Appl. author: Frank C. liahser. 
Inc. © lApr56; KK122593, 
Gentlemen, I have their letter here. 
The conference, by Ken Riley. 
© lJun56; KKI22307. 
Installing the new business machine, 
by Fritz Willis; on the American 
business scene; Gilbert quality 
papers. (In Fortune, Dec. 1956, 
D,217) Appl. author: Prank C, 
Nahser, Inc, © lDec56; KKI23089, 
On the American business scene. The 
morninR mail, by Fritz Willis. 
© 10ct5b; BjC122308. 
GILLETTE CO. © 

Adorn, invisible hair spray, by 
Tonl. Net wt. 7 oz. © Gillette 
Co., Tonl Co. Division; l|Apr57; 
KK12531i4-. 
All new Bobbl; pin curl permanent, 
with exclusive casual pin curlers. 
Contents: 3 fl. oz. waving lotion; 
55 casual pin curlers; 6 neckline 
curlers; 16 end tissues. NM : 
entirely revised. £ Gillette Co., 
Tonl Co. Division; 8Aug56; 
KKI22957. 
Complexion quiz. Question: How can 
I have a smoother, clearer com- 
plexion? Answer: Use new Deep 
Magic; facial cleansing lotion. 
(In Seventeen, Mar. 1956, p. 25) 
NM: "new pictorial matter, re- 
vised copy and layout." © Gil- 
lette Co., Tonl Co. Division; 
lMar56; KK124994. 



CURRENT REGISTRATIONS 



Delightful new cream deodorant; 
Hush, by Tonl. Ze fingers never 
touch Hush. (In Parade, May 5, 
1957, p. 17) © Gillette Co., 
Tonl Co. Division; 5May57; 
KKI25317. 

Ever-loving Vlv stays married to 

four lips, goes on true-color — 
Blonde, holding spoon, hugging 
man, holding violets] (in True 
story, July 1956, p. 33) © Gil- 
lette Co., Tonl Co. Division; 
7 Jul 56; KKI24998. 
Ever-lovln' Vlv stays married to 

four lips, goes on true color ... 
Brunette, with bows In hair, 
hugging man, holding train] (In 
True story, Aug. 1956, p. 24) 
NM: "new pictorial matter." 
© Gillette Co., Tonl Co. Division; 
7JUI56; KK124996. 
Father's Day gift specials; Just see 
what you get for dad. Super-speed 
Gillette razor plus Gillette Blue 
Blade dispenser . . . (in Leather- 
neck, June 1957, p. 11) Appl. au- 
thor: Maxon, Inc. © 25May57; 
KKI26354. 
The first permanent with homoge- 
nized waving cream; new creamy 
Prom . . . Amazing stop-motion 
test ... (In This week. Mar. 25, 
1956, p. 19) NM: "new pictorial 
matter." ©Gillette Co., Tonl 
Co. Division; 25Mar56; KK124995. 
The first permanent with homoge- 
nized waving cream; new creamy 
Prom ... Watch her wave behave. 
(In This week, Apr. 15, 1956, 
p. 20) NM: "new pictorial mat- 
ter." © Gillette Co., Tonl Co. 
Division; 15Apr56; KK12't997. 
For a sportsman. [Sports theme] 

© 25Apr57; KKI2527O. 
For all home permanents, Sof style 
curlers, by Tonl. Contents: 35 
Sofstyle and 6 midget spin curl- 
ers. Ci Gillette Co., Tonl Co. 
Division; lAug55; KK123059. 
For all home permanents, Sofstyle 
curlers, by Tonl; for softer, 
looser waves that last and last. 
Contents: 36 Sofstyle and 6 
midget spin curlers. NM: "new 
photographs & revised pictorial 
matter." ©Gillette Co., Tonl 
Co. Division; l4May56; KK123455. 
Grocers, get a profitable slice of 
the $350,000,000 Father's Day 
market. Poeuny shaving cream; 
Blue Blades. (In Chain store age, 
grocery ed.. May 1957, P.I68-I69) 
Appl. author: Maxon, Inc. 
© 2May57; KKI25010. 
Look what's cooking; Gillette's 
baker's dozen deal. You get one 
Gillette super-speed razor free 
... (In Retail tobacconist, Jan. 
1, 1957, p. 11) Uppl. author: 
Maxon, Inc. © lJan57; KK123726. 
Look what's cooking; 3 Gillette 
money-makero. Target blade mer- 
chandiser; baker's dozen; no. 
1397 blade merchandiser. (in 
Chain store age . grocery ed. , 
Jan. 1957, p. 29) Appl. author: 
Maxon, Inc. © 30Dec56 (in notice: 
1957); ICKI24307. 
Merry Chrlstmoo; 100 Blue Bladen In 
dluponaoro. Chrlotmaa * winter 
oporta themes. "^ 13Juh?6; 
Kia22066. 
New Bobbl pin curl permanent refill; 
a now wny to aoftly feminine 
CBBuiil wavoa. Contonta : J fl. or. 
wovliiK lotlonj 16 end IIbbuob. 
NM: "rovlaed copy ft layout." 
'o Olllotte Co., Tonl Oo. DlvlBlon; 
flKebb,'?; KK1236i>'9. 



New, deep rinsing White Rain sham- 
poo, by Tonl, rinses off twice as 
clean. 3 1/2 fl. oz. NM: re- 
vised copy changes & additions. 
©Gillette Co., Tonl Co. Division; 
17Jan57; KK123658. 
New Hush, by Toni; the only cream 
deodorant your finrers never 
touch. © Gillette Co., Toni Co. 
Division; 2JanS7; KK122527. 
New Hush, cream deodorant and antl- 
perspirant, by Tonl, 73. © Gil- 
lette Co., Tonl Co. Division; 
23Mar57; KK125316. 
New Toni double-easy applicator for 
permanent waving. © Gillette 
Co., Toni Co. Division; 8May57; 
KK125315- 
New-way super Tonl, home permanent; 
special offer; double-easy appli- 
cator. © Gillette Co., Tonl Co. 
Division; 26Apr57; KKI25051. 
Only Bobbl has special casual pin- 
curlers. Heroine, Spindrift, 
First Love. (in Redbook, Mar. 
1957, p. 11) ©Gillette Co., 
Tonl Co. Division; 28Feb57; 
KKI2365O. 
Only Bobbl has special casual pin- 
curlers. Honeycomb hairdo [and 
others] (in Mademoiselle, Apr. 
1957. p. 69) NM: revised copy & 
layouts; additional pictorial 
matter. ©Gillette Co., Tonl Co. 
Division; 29Mar57; KK125313. 
Pee Wee Reese shows you how to push 
bunt, and how to get slick long- 
lasting shaves with supreme com- 
fort. Super-speed razors. (in 
Leatherneck, Dec. 1956, p. 13) 
Appl. author: Maxon, Inc. 
© 25N0V56; KKI23725. 
To a sportsman; 100 Blue Blades In 
dispensers. Sports theme; Fa- 
ther's Day. O 2UApr56; 
K!a2206i>'. 
Twirl hair spray, by Tonl; hair 
control without lacquer. Net 
Wt. 4 1/2 oz. ©Gillette Co., 
Toni Co. Division; 29Mar57; 
KKI2505O. 
What clean, refreshing shaves you 
get with a Gillette super-speed 
razor matched to your face and 
beard; light, regular, heavy. 
[Endorsed by] Casey Stengel. 
(In World's Series records, 1957, 
p. 288-289) Appl. author: Maxon, 
Inc. © lFeb57; KK123727. 
GINGOLD, LOUIS L. & ABE A. GREEN t.a. 
RESULTS UNLIMITED. SEE Results Un- 
limited. 

GITSWAHE CORP. © 

New 2 1/2 quart Gltsware easy- pour 
pitcher; no.A-1750. Appl. au- 
thor: Lloyd Wilbur Byrnes. 
© 15Jan57; KKI23866. 

GIVEN (H. W.) CO. © 

Made with fresh, not powdered, milk. 
Table King, America's finest mar- 
garine. (In The Register, New 
Haven, Conn., Apr. 15, I957, p. 4) 
Appl. author: Elizabeth M. Zlndel . 
© 15Apr57; KK124863. 
Within the next few days, this beau- 
tiful Swedish style crystal Lucia 
pattern server will be delivered 
... Table KlnR. America's flnont 
marKarlnc. (in The RcK.loter, New 
Haven, Conn., Apr. 8, lyfjY, p. 11) 
Apul. author: Elizabeth M. Zlndel. 
O UApr!57; KKlP4Ub2. 

OI.ADDINO, MCBEAN k CO. <^ 

hVanolaonn Warn, a trndltton In thn 
flneBt homoB. Appl. author! 
LewlB K. Woodward, n 2Jan57j 
KK 121' 376. 



GLASCOCK BROS. MANUFACTURING CO. e 
Double or triple your profits with 
1-2-3 pre-mix drinks from new 
Glasco remote counter dispensers. 
Appl. author: Applegate Adver- 
tising Agency, Inc. O 20Dec56; 
KKI22320. 
Doubled drinks, doubled profits with 
this new Glasco pre-mlx vendor. 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © lljan57; 
K?:12292e . 
Refresh your profits with Glasco 
automatic pre-mix vendors. 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © lFeb57; 
KKI23238, 
V/atch your profits soar v;ith 1, 2, 
3 pre-Mix drinks fron new Glasco 
electric counter dispensers. 
Appl. author: Applegate Advertis- 
Inrr A-ency, Inc. O lliDec56; 
:a^l22929. 
Your pre-.-nix profits nultiply with 
Glasco carry pack portable dis- 
penser. Appl. author: Applerate 
Advertising A'-ency, Inc. 
'^ 10Dec56; KK121972. 

GLASER BROS. © 

All over the West; growing with 
greater Santa Clara County. Call 
... for all your cigar, tobacco, 
candy and sundry requirements. 
© 300ct56; Baci252Bl. 

GLASS, ROBERT KELLY. © 

The Bargain magazine; published 

every month. © on cover only; 

10May57; KKI26128. 
Bargains and closeouts magazine. 

© on cover only; 15Feb57; 

KKI24901. 

GLEASON CORP. © 

New, Gleason wheel deal. Narrow 
hub wheels give you maximum turn- 
over and profits. (Catalog 
supplement no. 454) Appl. author: 
John A. Pescheck. © 15Mar57; 
KKI23747. 
Slow speed wheels, featuring narrow 
hub construction . . . (Catalog 
no. 452) Appl. author: John A. 
Pescheck. © 15Mar57; KK12374S. 

GLEASON CORP. SEE ALSO Gleason Steel 

GLEASON STEEL CORP. 

Gleason dealer news. Narrow hub 
width ed. Appl. author: John A. 
Pescheck. ^ Gleason Steel Corp., 
Gleason Corp. Division; lOMarS?; 
KKI2369I. 
Now, Milwaukee nand truck replace- 
ment wheels specifically designed 
for use on hand trucks used In 
vehicle delivery. (Form no.ltSl) 
Appl. author: John A. Pesoheok. 

lillwaukee Truck Co., division 

01 Gleason Steel Corp.; 6Dec56; 
KKI22OI+7. 

GLEASON STEEL CORP. SEE ALSO Glaaaon 

GIHtmoRE DISTIU.ERIES CO. 1^ 

Col. Thompson always steers the 
same oourae; Old Kentucky Tavern. 
[Man steering boat) (In San 
Antonio light, Nov. Z^, ^'.-.o, 
p. 31) Appl. author: Jotm D. 
O'Connell. ^"^ 29Nov;o; KK12203d. 
Colonel Tliompaon likes to take his 
time; Old Kentucky Tavern. [Man 
In Jeep on alrrieldl (In Lif«, 
Jan. 21. 1957. p. 90) Ai^l. au- 
thor: John D. O'ConncH. 
t 21Jan57: KK1229t^9. 
Colonel Thonpaon Uk*a to take his 
time; Old Kentucky Tavern. (Nan 
with foot o«i hack of }««\ ; air- 
field! (In Time. Jan. i\ . 1957. 
p.L'o) Aii'l. auUuM*: Joltn D. 
O'Coni.oll. t ;.MJan'j7: f3i\22^0. 



COMMERCIAL PRINTS AND LABELS 



GLENMORE DISTILLERIES CO. © Cont'd. 
King-size Texas Fifth; a full half/ 
gallon of very fine bourbon. 
Tin The Dallas morning news, Feb. 
8, 1957. Pt.l, p. 19) Appl, au- 
thor: John D. O'Connell. 
© 8Feb57; KK123244. 

GLIDDEN CO. © 

Coconut candy cane cake; new Durkee 
idea. (in Ladies' home Journal, 
Dec. 1956, p. 84) Appl. author: 
Meldrum & Fewsmith, Inc. © Glid- 
den Co., Durkee Famous Poods Di- 
vision; 26N0V56; KKI25116. 
For men only; king-size cook-out 
set; new flavor ideas for back- 
yai^ banquets. DuiHcee ' s season- 
ing salts [and others] (in 
Better homes & gardens, July 1956, 
p. 89) Appl. author: Meldrum & 
Fewsmith, Inc. C Glldden Co., 
Durkee Famous Poods Division; 
I8jun56; KK125753. 
How 2 special paints give your home 
extra colorful protection at no 
more cost; Spred Glide-On; Imperi- 
al. (In Sunset, May 1956, p. 26?) 
Appl. author: Meldrum & Fewsmith, 
Inc. © 25Apr56; KK125714. 
It's easy to get spring-bright 
colors into your home now with 
Spred Satin ... wall paint. (in 
The Saturday evening post, Jan. 
26, 1957, p. 2 of cover) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 22Jan57; KKl 26195. 
Make this year's paint tomorrow's 
protection. Imperial, Gild-Tone 
[and others] (In The Saturday 
evening post. May 11, 1957, 
p.ltO) Appl. author: Meldrum & 
Fewsmith, Inc. © 7May57; 
KKI26194. 
Now, a wonder enamel ... Spred 

Lustre, in colors matching famous 
Spred Satin, the latex wonder wall 
paint. (In The Saturday evening 
post. Mar. 2, 1957, p.8-9) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 26Feb57; 1X126414. 
Now a wonder enamel so smooth and 
easy to apply . . . new Spred 
Lustre. (in Better homes & gar- 
dens. Mar. 1957, p. 190) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 21Feb57; KKI26196. 
Now, color harmony gtiaranteed with 
Spred Satin ... wall paint, and 
new Spred Lustre, all purpose 
enamel. (In The Saturday evening 
post, Apr. 6, 1957, P.l'^5) Appl. 
author: Meldrum & Fewsmith, Inc. 
© 2Apr57; KK126415. 
Save $1.25 on Lazy Susan spice 
holder; the spice you want is 
always in front with Durkee ' s 
Spicemaster. (In Better homes & 
gardens. May 1957, p. 129) Appl. 
author: Meldrum & Fewsmith, Inc. 
© Glldden Co., Durkee Famous Foods 
Division; l8Apr57; KKI2617I. 
Smooth and creamy; made with fresh 
whole eggs; Duricee's fresh egg 
mayonnaise. (in Sunset magazine. 
May 1956, p. 248) Appl. author: 
Meldrxm & Fewsmith, Inc. © Dur- 
kee Famous Foods, division of The 
Glldden Co.; 25Apr56; KK124979. 
So smooth, 30 delicious; tempting 
goodness for outdoor meals. Dur- 
kee '3 homogenized margarine. (In 
Life, Aug. 20, 195&. P-Sk) Appl. 
author: Meldrum & Fewsmith, Inc. 
O Durkee Famous Foods Division, 
Glldden Co.; -dOkugSb; KK12i4.712. 
They're ready for you; gorgeous new 
array of Spred Satin colors. [En- 
dorsed by) Arlene Francis. (In 
American home, Mar. 1955) Appl. 
author: Meldrum 8c Fewsmith, Inc. 

© i7Peb55; KK122798. 



GLUECK, CHARLES H. d.b.a. CHARLES 
VENDING CORP. SEE Charles Vendlne 
Corp. 
GOETTL BROS. METAL PRODUCTS, INC. © 
Aspen glass. Appl. author: 
William H. Goettl. © 28Mar57; 
KKI24341. 

GOLD BOND STAMP CO. © 

Suddenly it's yours, something 
you've always wanted; yours with 
your Gold Bond stamps. (in The 
Minneapolis star. Mar. 29, 1957, 
P.32B) Appl. authors: Bruce B. 
Brewer & Co. & W. M. Bryugelson. 
© 29Mar57; KKl 25590. 

GOLDBERG, SAM. (T 

Sam's v/orld famous cheesecake. 11 
oz. net. © 9Mar56; KKI22788. 

GOLDEEN'S, INC. © 

No worries ... Goldeen's custom- 
made draperies. (in San Jose 
shopping news, Feb. l4, 1957, 
p.l4) Appl. author: Mary Chaney 
Hoffman. © l4Peb57; KK123177. 

Not Just I4.5 yards ... All the car- 
pet you need for living room, 
dining room and hall, wall-to- 
wall. (In San Jose mercury-news, 
May 12, 1957, p. 26) Appl. au- 
thor: Mary Chaney Hoffman. 
© 12May57; KK12514.52. 

Take your pick of 6 complete groups 
for your outdoor living room. 
Free, a $12.95 gift. (In San Jose 
mercury-news. Mar. Jl , 1957, 
p. 28) Appl. author: Mary Chaney 
Hoffman. © 31Mar57; KK124647. 

GOMMSLS, BILL. © 

Like surprises? 2 surprises, genu- 
ine 23K gold, for you & yours 
only 35/. (m Bremen derrick, 
Bremen, Ohio) © 27Dec56; 
KKI22052. 

GOODRICH (B. P.) CO. © 

A wonder-working Koroseal floor 
saves half your cleaning time. 
(In New homes guide, 37th annual 
ed., Nov. 1, 19^6, p. 223) Appl, 
author: McCann Erickson, Inc. 
© mov56; KKI2I922. 

GOPHER GAME CO. 

The game of Jinx; ideal for children 
ages 3 to 10; 1000 spills and 
thrills. © Harold C. Manley 
d.b.a. Gopher Game Co.; lMar57; 
KKI24475. 

GORHAM CO. © 

How can a wife help further her hus- 
band's career? Sterling. (In 
Mademoiselle, Nov. 1956. P.35) 
Appl. author: Donahue & Coe, Inc. 
© lNov56; KKI22385. 
More important than catching the 
bride's bouquet; sterling. (In 
Mademoiselle, Sept. 1956, p. 20) 
Appl. author: Donahue & Coe, Inc. 
© lSep56; KKI22387. 
The silver that arrived before they 
did. (In Charm, Apr. 1956, p.l08) 
Appl. author: Donahue 8c Coe, Inc. 
© lApr56; Kia22797. 
So many things to select for a 
wedding. First, of course, Is 
the husband. (In McCall's, May 
1956, p. 15) Appl. author: Dona- 
hue k Coe, Inc. © lMay56; 
KKI22050. 
Some things a mother can't tell her 
daughter. Lily of the Valley, 
Camellia fand others) Sterling. 
© lApr56; KKI2I4.706. 
This a girl has to do alone; ster- 
linc. (In American cirl, Sept. 
19561 p. 12) Appl. author: Dona- 
hue & Coe, Inc. © lSep56; 
K;a22366. 



Two decisions young marrleds should 
make. (In Glamovir, May 1956, 
p . 61 ) Appl . author : Donahue 8c 
Co., Inc. © lMay56; KK121953. 
When does a girl grow up? Sterling. 
(In American girl, Oct. 1956, 
p.lO) Appl. author: Donahue 8c 
Co., Inc. © 10ct56; KK122386. 
GOUGH, SMOOT W. d.b.a. C & S SALES CO. 
SEE C & S Sales Co. 

GOULD-NATIONAL BATTERIES, INC. © 

Charge control unit; type VSRT. 
© 30Har57; KKl 251 58. 

Dreadnaught type element in trans- 
parent plastic container; type 
AT-56. © 30llay56; KK125155. 
Dreadnaught type element in trans- 
parent plastic container; type 
BT-76. © 30May56; KKl 251 56. 

Instructions for 52 cell battery 
type KDZ-17 E, as Installed in 
the Budd Co. rail diesel car. 
© 50Apr56; KK125141. 

Kathanode, car lighting and air 
conditioning batteries. 
© 30Jan57; KK125145. 

Kathanode, diesel locomotive start- 
ing batteries. C 30Jan57; 
KKI26072. 

Kathanode in plastic Jars; types 
DKR, HCR, FKR. © 50Apr57; 
KKI2607I. 

Kathanode struc-steel racks; double 
row, double tier rack specifica- 
tions. © 50Apr57; KKI25485. 

Kathanode struc-steel racks; single 
row, double tier rack specifica- 
tions. © 50Apr57; KKI25147. 

Kathanode struc-steel racks; three 
step rack specifications. 
© 50Apr57; KK125484. 

Kathanode struc-steel racks; two 
step, overtiang type, specifica- 
tions. © 50Apr57; KK125148. 
Kathanode struc-steel racks; two 
step rack sjjecifications. 
© 50Apr57; KK125149. 

Lead antimony stationary cells in 
plastic containers; type EWT. 
© 50Jan57 (in notice: 1956); 
KK125142. 

Plante in plastic Jars; types DPR, 
EPR, PPR. © 50Apr57; KKI2607O, 

Plante struc-steel racks; double 
row, double tier rack specifica- 
tions. © 50Apr57; KKI25150. 

Plante struc-steel racks; single 
row, double tier rack specifica- 
tions. © 50Apr57; KKI25151. 

Plante struc-steel racks; three 
step rack specifications. 
© 50Apr57; KK125152. 
Plante struc-steel racks; two step, 
overhang type, specifications. 
© 50Apr57; KKl 251 55. 

Plante struc-steel racks; two step 
rack specifications. © 30Apr57: 
KKI25154. ^ f Ji' 

Play safe, buy the battery that 
gives you extra runs every year; 
industrial truck battery. Appl. 
author: Hutchlns Advertising Co., 
Inc. © 2BPeb57; KK123l|22. 

Play safe, buy the battery that 
gives you extra runs every year; 
Kathanode batteries for air con- 
ditioning and car lighting. 
Appl. author: Hutchlns Advertis- 
ing Co . , Inc . © 28Feb57 ; 
KKI25418. 

Play safe, buy the battery that 
gives you extra runs every year; 
Kathanode batteries for diesel 
starting. Appl. author: Hutchlns 
Advertising Co., Inc. © 28Peb57; 
KKI25419. 

Play safe, buy the battery that 
gives you extra runs every year; 
Plante, the aristocrat of station- 



CURRENT REGISTRATIONS 



ary batteries. Appl. author: 
Hutchins Advertising Co., Inc. 
© 28Feb57; KK125421. 
Play safe, buy the battery that 
gives you extra runs every year; 
shuttle car and locomotive bat- 
teries. Appl. author: Hutchins 
Advertising Co., Inc. © 28Feb57; 
KK12>420. 
So you're going to buy an industrial 

battery. © JOJanST; KKI26069. 
Stop, no need to be up-ln-the-alr 
about batteries; industrial truck- 
battery. (In Factory maintenance 
& manegement, Jan. 1957) Appl. 
author: Hutchins Advertising Co., 
Inc. e 28Dec56 (in notice: 1957); 
KK122853. 
Stop, no need to be up-in-the-alr 
about batteries; Kathanode bat- 



ter: 



air c 



_• li.'^hting. (In Railwaj a-c, 
Jan, 7, 1957) Appl. author: 
Hutchins Advertisinr: Co., Inc. 
© 28Dec56 (in notice: 1957); 
KK122851. 
Stop, no need to be up-in-che-air 
about batteries; Kathanode bat- 
teries ior diesel starting, (In 
(lodern railroads, Jan. 1957) 
ApDl, author: Hutchins Advertising 
Co",, Inc. '^ 28Dec56 (In notice: 
1957); K1.122852. 

Stop, no need to be up-in-the-air 
about batteries; Plante, the 
aristocrat of stationary batter- 
ies. (In Telephony, Jan. 5, 1957) 
Apol. author: Hutchins Adverticlng 
Co., Inc. -^ 28Dec56 (in notice: 

1957); iaa2285o. 

stop, no need to be up-in-the-air 
about batteries; shuttle r-- ' 



locoi 



I battt 



(In i 



gineorinp; & mining journal, Jan. 
1957) Appl. author: Hutcl.ln,': 
Advertising Co., Inc. <^ 2l:.'^-.o'-,o 
(In notice: 1957); Kia2?.85!!.. 
Storage battery and charging equip- 
ment rental agreement for . . . 
Lewls-Shepard Electric Industrial 
Trucks with 60 uniform monthly 
payments. © 30Mar57; KK125157. 
Super Dreadnaught industrial truck 

battery. © 30Dec56; KKI26068, 
Thirty and super Dreadnaught bat- 
teries for Lift Trucks, Inc.; 
hydrolectrlc industrial trucks. 
Straddle stacker, model KHL. 
© 3ON0V56; KK125l't4. 
Thirty and super Dreadnaught bat- 
teries for Revolvator Go-Getter 
electric industrial trucks. 
O 30Aug56; KK125l'*5. 
Thirty and guper Dreadnaught bat- 
teries for Towmotor electric 
industrial trucks: model W. 
O 50Aug56; KK125146. 
ThlB iB the Gould exclusive glass 
tape, the Insulation that adds 
■BODTths to battery service; Thirty. 
O 30Dec56; KK125159. 
Thla is the Oould glass retainer; 
super Dreadnaught Industrial 
batterlea. C )ODeo56; Faci25l60. 
Vfhy worry about batteries, specify 
Oould and relax; Induotrlal truck 
battery. Appl. author: Hutchlno 
Advertising Co., Inc. «J 31M«y'j7; 
KKl 26094. 
Why worry about batteries, specify 
Oould and relax; Kathanode bat- 
terlea for air conditioning and 
car llKhtlnK. Appl. author: 
Ilutchlne AdvertlalnK. Co., Inc. 
«J ^IMay^/lT; KK1?(/J9:>. 
Why worry about batterlru, npeclfy 
Oould and relax; Knthanodr bat- 
batorlcB for diesel nLartlng. 
Appl. author: llutchlnn A<lvertlaln« 
Co., Inc. O ^lMayt)Y; KKli?(j095. 



Why worry about battertes, specify 
Gould and relax; Plante, the 
aristocrat of stationary bat- 
teries. Appl. author: Hutchins 
Adver^sing Co., Inc. © 31May57; 
KKI26096. 

You get hidden horsepower from 

Gould batteries; industrial truck 
battery, Appl. author: Hutchins 
Advertising Co., Inc. © 25Jan57; 
KK12321j.8 . 

You get hidden horsepower from 
Gould batteries; Kathanode bat- 
teries for air conditioning and 
car lighting. Appl. author: 
Hutchins Advertising Co., Inc. 
© 25Jan57; KK123246. 

You get hidden horsepower from 
Gould batteries; Kathanode bat- 
teries for diesel starting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 25Jan57; KK1232'+9. 

You get hidden horsepov/er from 
Gould batteries; Plante, the 
aristocrat of stationary batter- 
ies. Appl. author: Hutchins 
Advertising Co., Inc. © 25Jan57; 
KKI232I-7. 

You'll go head over heels for 

Gould extra benefits. Industrial 
truck battery. Appl. author: 
Hutchins Advertising Co., Inc. 
© 25Mar57; KK124727. 

You'll go head over heels for 

Gould extra benefits. Kathanode 
batteries for air conditioning 
and car lighting. Appl. author: 
Hutchins Advertising Co., Inc. 
© 25Mar57; KK124726. 

You'll go head over heels for 

Gould extra benefits. Kathanode 
batteries for diesel starting. 
Appl. author: Hutchins Advertising 
Co., Inc. © 25Mar57; KK124728. 

You'll go head over heels for 
Gould extra benefits. Plante, 
the aristocrat of stationary bat- 
teries. Appl, author: Hutchins 
Advertising Co., Inc. © 25Mar57; 
KKI24729. 

GRAFEL MANUFACTURING CO. 

Pla-Llke puzzle blocks; the block 
for the education, entertainment 
and therapy of children. 
© Grace Carolyn Lewis d.b.a. 
Grafel Manufacturing Co.; 3Jan57; 
KKI25B7O. 

GRAHAM MACHINE TOOL CO. © 

Barrett high speed gap lathe, with 
pre-selector speed control. 
e llFeb57; KK125526. 
GRANAT . 

The first and still the finest of 
locking rings; Wed-Lok, now in 
The Saturday evening post. (In 
The Jewelers' circular-keystone. 
Mar. 1957, p. 73) © Qranat Manu- 
facturing Co. d.b.a. Granat; 
lMar57; KK124925. 
Luck and love . . . featuring Wed- 
Lok ' a Lily of the Valley wedding 
and engagement rings. Wed-Lok, 
the rings that lock with a click. 
t5 Granat Bros, d.b.a. Oranat; 
l:5Mar57; KK121373. 
Which la the happier bride? Now 
profit fi\)m your Wed-Lok campaign 
In the Post. Her diamond rlriK.s 

lock together C Oranat 

Manufacturing Co. d.b.a. Qranat; 
21Peb57; KK12'tl30. 
Which lo the happier brldoV She 
wearu look-together Wed-Lok 
rlngB. (In The Satut-day evonInK 
poflt. Mar. 9. 1957, p.<'2) 
o Oranat Manufaaturlng Co. d.b.a. 
Oranat; yMar'jY; 1CK12380'*. 
Which lu Lhn hiijiplor brlda* Th» 
hupplBT brldo woaro Wml-I.ok, look- 
ing aiam<.iul rlMK.". (In tinn Pmn- 



clsco examiner, '-'ar. 16, 1957, 
section 1, p.lj.) "^ Oranat Bros, 
d.b.a. Oranat; lcvar57; i.rX?\;?).t . 
Which is the happier bride? The 
happier bride wears Wed-Lok 
rings; they lock together ... 
(In San Francisco examiner. Mar. 
10, 1957, section 1, p. 3) 
© Granat Bros, d.b.a. Granat; 
10Mar57; KKI23890. 



GRAirO AWAHD RECORD Cf'RP, © 

Leonard Smith plays the comet. 
(Award artist series, AAS-701) 
e 27Dec56; Kn22l80. 
Robert HcGlnnls plays the clarinet. 
(Award artist series, AAS-702) 
O 27Dec56; K}:i22179. 
Sigurd Rascher plays the saxophone. 
(Award artist series, /lAS-703) 
© 27Dec56; KK122181, 
World's greatest music; Brldey 
0' Toole and her Singln' Lads. 
World's greatest art: Bird in a 
gilded cage, by Tracy Sugarman. 
G. A. 33-3^5. © l6Apr57; 
KK12i+620. 
World's greatest music: Calypso. 
World's greatest art: Calypso 
drums, by Don Miller. 
G. A. 33-357. € 22May57; 
KK12558t. 
World's greatest music: Eugene 
Conley [&] Winifred Heidt. 
Sentimental serenade. World's 
greatest art: Venus and Adonis, 
by Rubens. 0. A. 33-305. 
© 22May57; KKl 25585. 
World's greatest music: Jazz; 
Dixieland style, Chicago style. 
World's greatest art: Jazz, by 
Tracy Sugarman. G. A. 33-313. 
© 22May57; KKl 25583. 
World's greatest music: Joe Venutl 
and his fiddle on fire. World's 
greatest art: Through the ages, 
by Tracy Sugarman. G. A. 33-351. 
© l6Apr57; KK12'+621. 
World's greatest music: The Ink 
Spots' greatest, v. 2. World's 
greatest art: Variation on spots, 
by Don Miller. G. A. 33-35'*- 
© l6Apr57; KK124622. 
World's greatest music: The Roaring 
BO'S, v. 3. World's greatest art: 
23 Skldoo, by Emerson Barron. 
0. A. 33-353. O l6Apr57; 
KK124619. 

GRAND DUCHESS STEAKS, INC. © 
4 sandwich beef steaks; flaked, 
shaped. Net wt. 7 1/2 ozs. 
© 19Dec55; KK123764. 
Grand Duchess 4 beef steaks; flaked, 
shaped. Net wt. 11 ozs. 
© 20Dec56 (in notice: 1955); 
KK12't245. 
3 breaded beef steaks; flaked, 
shaped. Net wt. 7 1/2 ozs. 
© 21Dec55: KK1237b2. 
3 breaded flaked veal shaped steaks. 
Net wt. 7 1/2 ozs. © 21Dec55; 
KK1237bl. 
3 breaded portc steaks; flaked, 
shaped. Not wt. 7 1/2 ots. 
O 21Dec55; KK123763. 
GRANT (W. T.) CO. C 

Busy beaver ohlldrena* shoes. 

B-U02-B; B-102-AB, Appl, author: 
Hoague-Sprague Corp. © iOJun57s 
KK126315. 

QUAY CO., INC. <r< 

Olla go dlroct-fron-drum to mixing 
kelilei at Johnson's Wax. Past- 
Flo, araco «lr-power«d dlr«ct- 
friim-drxira pum|ia. (In Buatnea* 
week, JMly (0. lOf'-, p. 92) 
O 30JU1'.'.; ivKKivj.n . 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



GRAY CO., INC. © Cont'd. 

Shop oils always on tap at General 
Electric. Past-Flo. Graco air- 
powered direct-from-drum pumps. 
(In Labor, Apr. 26, 1956, p.163) 
© 28Apr56; fa^l23919. 
You can't pour it, but you can pump 
it. Graco Powerflo; air-powered 
direct-from-drum pvmps . (In Re- 
gions, July lU, 1956, p. 85) 
© li|.Jul56; KK123920. 

GREAT NATIONAL LIFE INSURANCE CO. ^ 
The standard of living in your 
fajDlly ... © 19Apr57; 
KK125^96. 

GREATER PATERSON (N. J.) CHAMBER OP 

COMMERCE. 

Downtown Paterson, as seen by George 
Wolfe. Look for this certified 
seal ... during Hi Neighbor Month. 
(In Paterson evening news. Hay 15, 
1957, p. 22) © Commercial Devel- 
opment Fund of the Greater Pater- 
son Chamber of Commerce; 15MavS7- 
KKI25349, :> aypf, 

GREEN, ABE A. St LOUIS L. GINGOLD t.a. 
RESULTS UNLIMITED. SEE Results Un- 
limited. 
GREEN GIANT CO. © 

Delicate brand very young, sweet 
mint-flavored peas. Contents 1 
lb. 1 oz. NM: Green Giant 
figure upon fleur-de-lis pattern; 
rev. color & wording. © 23Jan57: 
KKI25595. ^oaii:)!. 

Fresh country flavor, at a sweet 
country saving; Kounty Kist sweet 
peas. (In Good housekeeping, Oct. 
1956, p. 219) Appl. author: Leo 
Burnett Co., Inc. © 20Sep56; 
KKI23203. 

Lovin' touch for any meal, the Green 
Giant flavor; Green Giant peas. 
(In Life, Aug. 27, 1956, p. 5^) 
Appl. author: Leo Burnett Co., 
Inc. © 23Aug56; KKI23207. 

Lovin' touch for any meal, the Green 
Giant flavor; Green Giant peas. 
Country girl doll. (in Life, 
Nov. 12, 1956, p. 158-159) Appl. 
author: Leo Burnett Co., Inc. 
© 8N0V56; KKI23206. 

Fresh country flavor, at a sweet 
country saving; Kounty Kist whole 
kernel vacuum packed com. (in 
Good housekeeping, Nov. 1956, 
p. 187) Appl. author: Leo Burnett 
Co., Inc. © 220c v5d; KK123197. 

Niblets com, now quick-cooked. 
Our Mr. 5 X 5 can ... (in Life, 
Oct. 1, 1956, p. 118) Appl. au- 
thor: Leo Bumett Co., Inc. 
© 27Sep56; KKl 25204. 

Niblets Mexlcom; com with sweet 
peppers now quick-cooked. (In 
Life, Dec. 3, 1956, p. 4 of cover) 
Rppl. author: Leo Bumett Co., 
Inc. © 3ON0V56; KKI23199. 

Now comes to you quick cooked; Nib- 
lets, fresh com vacuum packed. 
(In Life, Oct. 22, 1956, p.169) 
Appl. author: Leo Bumett Co., 
Inc. © l80ct56; KKI23195. 

One date and you'll go steady with 
the Green Giant flavor; Green 
Giant peas. (in Life, Dec. I7, 
1956, p. 114) Appl. author: Leo 
Bumett Co., Inc. © 13Dec56; 
KKI232OI. 

Quick-cooked com is here; Niblets, 
fresh com vacuum packed. (In 
Life, Sept. 17, 1956, p. 150) 
Appl. author: Leo Bumett Co., 
Inc. © 13Sep56; KK123208. 

Quick cooked; Niblets, fresh corn 
vacuum packed. (In Life, Nov. 19, 
1956, p. I), of cover) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 15NOV56; KKI23196. 



Quick- cooking: new milestone in 
food canning. Niblets, fresh 
com vacuum packed. (In Reader's 
digest, Sept. 1956, p. 11) Appl. 
author: Leo Bumett Co., Inc. 
© 25Aug56; KKI23200. 

Special opportunity; Giant new crop 
values. Green Giant sweet peas, 
Niblets [and others] (in Min- 
neapolis morning tribune, Oct. 12, 
1956, p. 24) Appl. author: Leo 
Bumett Co., Inc. © 120ct56; 
KKI23198. 

Sweet moment, when you discover the 
Green Giant flavor; Green Giant 
peas. (In Life, Oct. 8, 1956, 
p. 2 of cover) Appl. author: Leo 
Bumett Co., Inc. © 40ct56; 
KKI23205. 

They harvest peas by moonlight. 
(In Reader's digest, Oct. 1956, 
p. 178) Appl. author: Leo Bur- 
nett Co., Inc. © 25Sep56; 
KKI23202. 



GROLIER SOCIETY, INC. © 

Building blocks of success; Rich- 
ards Topical Encyclopedia. (In 
Living for young hornemakers, Dec. 
1956, p. 7) Appl. author: Doyle 
Dane Bernbach, Inc. © 20Nov56; 
KKI22195. 
A child reads the books that talk 
his langiaage. The Book of Know- 
ledge, the children's encyclo- 
pedia. (In Parent's magazine. 
Mar. 1957, p. 7) Appl. author: 
Doyle Dane Bernbach, Inc. 
© 25Feb57; KKI23827. 
Is there a way to get him started 
right? The Book of ICnowledge, 
the children's encycjopedia. (In 
Parents' magazine, Apr. 1957 j p. 5) 
Appl. author: Doyle Dana Bernbach, 
Inc. © 25Mar57; KK124498. 
The man who heard animals talk; 
Richards Topical Encyclopedia. 
(In Parents' magazine, Nov. 1, 
1956, p. 15) Appl. author: Doyle 
Dane Bernbach, Inc. © 250ct56; 
KKI22335. 
The 1957 Book of Knowled.qe annual 
up-dates your set to this year. 
© 3Jan57; KK122691;. 
The 1957 Encyclopedia Year Book 
makes your encyclopedia an active 
living library. © l8Peb57; 
KKI23410. 
GUILD AGENCY. © 

Red Sox home games, 1957. Merchants 
Co-operative Bank. Appl. author: 
C. Howard Guild. © 9Apr57; 
KKI26285. 
GUNLOCKE (W. H.) CHAIR CO. © 

Scotch Mill means leather luxury; 
you can feel the difference in 
Gunlocke chairs. Appl. author: 
Rogers & Porter. © 23Jan57; 
KKI23521. 
GUTH (EDWIN F. ) CO. © 

'Aplotov; the most for the Guth 

Brascolite line of Incandescent 
lighting fixtures. Appl. author: 
Fred E. Guth. © l6May57; 
KKI26371. 



H 



HABITANT PENCE CO. 

Habitant fence to enhance the pleas- 
ure of outdoor living. Appl. 
author: Wesley Aves Advertising 
Co. © Habitant Fence Co. (in 
notice: Habitant Fence, Inc.); 
6jun57; KKI26165. 

HAPPENREPFER & CO., INC. © 

Enjoy its man-size flavor; you get 
it in Pickwick aJ.e, meant for men 



who woric hard, play hard. [En- 
dorsed by] Tony DeMarco. (In 
Qulncy patriot ledger, Jan. 9, 
1957, P-12) NM: additional 
text, rearrangement. © 9Jan57; 
KKI23752. 
Its man-size flavor is meant for 
men ... Pickwick ale. (In Boston 
dally record, Apr. 29, 1957, 
p. 56-57) NM: pictorial matter, 
rearrangement & additional text. 
© 29Apr57; KKI25691. 
Meant for men who woric hard, play 
hard; enjoy its man-size flavor, 
in cans sind on draught, too. 
Pickwick ale. [Endorsed by] Tony 
DeMarco. (in Boston dally record, 
Jan. 7, 1957, p. 48-49) 
© 7Jan57; KK123751. 
HAFSTAD, LAWRENCE R. 

Should your child be an atomic 

scientist? SEE New York Life In- 
surance Co. 
HAGAN (I. N.) ICE CREAM CO. © 
Ice cream. One pint liquid. 

624H-3. Appl. author: Marathon 
Corp. © 28NOV55; KKI26136. 
HALPERTY (G. P.) & CO. © 

Pioneer brand fancy red sockeye 
salmon; a seafood delicacy. 
Contents 7 3/4 oz. © 25Peb57; 
KK123448. 
HALL (ROBERT) CLOTHES, INC. © 

Robert Hall brings down the cost of 
dressing up for Easter. Jane 
Hunter spring coat originals . . . 
[and others] (In Life, Apr. 1, 
1957, P.ll;-15) © 27Mar57; 
KKI2I4.719. 
HALO WEATHERVANE CO. © 

Put a halo over your home ... with 
a new religious weathervane, 
(In Catholic chronicle. Hay 24, 
1957. p. 2) Appl. author: Prank 
H. McCartney. © 24May57; 
KKI259IO. 
HAMILTON MANUFACTURING CO. 

So richly styled ... you'd never 
guess how little it costs; Hamil- 
ton Suburban automatic home lavui- 
dry. (In Ladies' home Journal, 
Mar. 1957, p. 125) Appl. author: 
Robert V. O'Brien, Jr. © Hamil- 
ton Manufacturing Co. d.b.a. 
Hamilton; 25Feb57; KK125180. 
HAMILT02C XANUFAC TURING CORP. © 
We're planting 17 million sales 
seeds in this Cosco April-May 
step stool promotion. 
© 21Feb57; KK123469. 
HAMM (THEO.) BREWING CO. © 

Beer, from the land of sky blue 
waters. Contents 12 f 1 . ounces. 
© 26N0V56; KKI24306. 
HAMMOND ORGAN CO. © 

Expect a small miracle, when you 
play a Hammond organ. (In Ebony, 
Feb. 1957, p. 29) Appl. author: 
Young & Rubicam, Inc. © 2Jan57; 
KKl 23720. 
Few products in American business 
offer dealers price structure aa 
firm as the Hammond organ, (In 
Piano trade magazine. May 1957, 
cover) Appl. author: Young & 
Rubicam, Inc. © lMay57; 
KKI26223. 
Pew products in American business 

offer dealers price structure 

as the Hammond organ. (in Piano 
trade magazine. Mar. 1957, cover) 
Appl. author: Young & Rubicam, 
Inc. © lMar57; KK124805. 
Hammond organ goes to school. 
(In Musart, Jan. 1957, P-l) 
Appl. author: Young & Rubicam, 
Inc. © 2Jpn57; KK1233^3. 
Hammond's dealer margins are a 
known quantity ... (in Piano 
trade magazine, Apr. 1957, cover) 
Appl. author: Young & Rubicam, 
Inc. © lApr57; KKI25217. 



CURRENT REGISTRATIONS 



The new and different kind of organ, 
so easy to play you don't need 
lessons. (In Ebony, May 1957, 
p. 11) Appl. author: Young & 
Rublcam, Inc. © l4Apr57; 
KKI25215. 

Play and put new magic In simple 
tunes. (In Etude, Jan. 1957, 
p. 3) Appl. author: Young & 
Rublcam, Inc. © 27Dec56,- 
KK124811. 

Put new spirit all through your 
school with a Hammond organ. 
(In Musart, Feb. 1957, p.l) 
Appl. author: Young & Rublcam, 
Inc. © 2Peb57; KK12'^809. 

Tremendous tonal resources with 
Hammonds ' s harmonic drawbars. 
(In American organist, Apr. 1957, 
p. 115) Appl. author: Young & 
Rublcam, Inc. © llApr57: 
KKI25216. 

Typical school day In the life of 
a Hammond organ. (In School 
eqxilpment news, Feb. 1957, p. 97) 
Appl. author: Young & Rublcam, 
Inc. © lFeb57; KK123719. 

What do they look for In a new or- 
gan? (In Your church, Apr. 1957, 
p. 15) Appl. author: Young & 
Rublcam, Inc. © 51Mar57; 
BKI25218. 

You find happy people In a home 
that has a Hammond organ. (In 
The Saturday evening post, Apr. 
6, 1957, p. 67) Appl. author: 
Young & Rublcam, Inc. © 3ADr57: 
KK12521f. 

HAHDIN, JOSEPH A. <r) 

2 more hands for mother; Babe-Eze- 
Chalr-Bed. O 230ct56; KKI2263U. 



HANNAU COLOR PRODUCTIONS. © 

Dugan's, bakers for the home; cakes 
for special occasions. 
© 84jan57; KKI23836. 

Firefighters tell us; we specify 
Hannay fire hose reels because 
... (In Fire engineering, Apr. 
1957, p. 292) © 15Apr57; 
KK12482'>. 

Oulded imwlndlng plus level rewind- 
ing; quick, easy LPO deliveries 
to left or right with the Hannay 
Ouldemaster, with Hannay explo- 
sion-proof switch, (In Butane- 
propane news. Feb. 19i>7, p. 99) 
© lFeb57; KK122931. 

Hannay; how to make hose behave, and 
last longer, too; hose reels. 
© 21Jan57; KK122932. 

Overhead approach to a down to 
earth problem. Hannay Guide- 
master, (in National petroleum 
news, Mar. 195Y, P.H) 
«*J lMar57; KK12j)G49. 

Specify Hannay Industrial fire hose 
reels for maximum plant protec- 
tion. (In Occupational hazards, 
June 1957. p. 66) O ljun57; 
KKI26O82. 

There's a Hannay hose reel for 
every industrial application. 
(In Industrial equipment news, 
May 1957, p. 50) © l«ay57; 
nC125173. 

To all firefighters. If you were 
asked to nanie a famous fire hose 
reel ... (In Plrc engineering, 
Feb. 1957. p. 108) o J5Pob57; 
iaC123765. 

Where Inches count, specify Hannay 
hose reels ... (in Fuel oil news, 
May 1957, p."* of cover) 
O lMay57; KK125'*'»9. 

Where Inches count, use Hannay hose 
reels , with Hanriay forged braaa 
swing Joints. (In Natloniil pe- 
troleum news. May IV',/, p.ll^l) 
© lMay57j KK125130. 



HAHSEW'3 (CHRISTIAN) LABORATORY, 
INC. © 

Junket bremd Danish dessert; currant 
raspberry flavor. 4 5/4 ozs. net. 
Appl. author: Jim Nash Associates, 
Inc. © 28Feb57; KK125926. 
Junket brand Danish dessert; straw- 
berry flavor. 4 3/4 ozs. net. 
Appl. author: Jim Nash Associates, 
Inc. © 15Mar57; KKl 25927. 
Rennet-custards for quantity food 
service, made with Junket brand 
rennet powder. © lMay57; 
KKI25455. 
HAPPY HOUR, INC. © 

Psychoboard, with mystic crystal 
ball; 501. Appl. author: Cecil 
B. Woofter. © llJan57; KKI23B29. 
Color at see level, by Harlequin. 

© IN0V56; KKI2295I. 
Go places . . . promote Harlequin 
frames for resort and travel. 
NM: "front cover & center spread." 
© lDec56; KK124754. 
Your eyes deserve a frame of beauty. 
Harper's bazaar says: newest fash- 
Ion accent, color at see level. 
(In Harper's bazaar, July 195& ) 
© 8Aug56; KKI22952. 

HARNISCHFEGER HOMES, INC. © 

How to fight 1957 's tough building 
market ... P&H homes. © l4jan57; 
KK124425. 

Looking for an angel announcing 

72 new low-cost, high-quality 
homes — quality P&H homes. 
© 25Apr57; KK124854. 

New economy homes by Hamischfeger 
Homes, Inc. The Poreston, the 
Forbes [and others] Quality 
P&H homes. © 15Apr57; KKl 24 594. 
Hev; F&H family plan homes; your op- 
portunity I'or greater profit. 
The Jorton, Chester, Bedford [and 
others] © 21Jan57; Ki:i22!^b. 

Quality P&H homes; designed for 
high quality at moderate cost. 
The Clermont with attached garage. 
© l6Aug56; iCK124424. 

HARRIS-SEYBOLD CO. © 
Harris Impressions. 

June 1956. Appl. author: Calvin 
D. Harman. © 26jun56; KK125230. 
Jan. -Feb. 1957. Appl. author: 
0. C. Hlgglnbotham. © llPeb57; 
KKI2523I. 

HARRIS TRUST i SAVINGS BANK. Qj 

Tlie king who eot squeezed by tight 
money. (In Tlie Wall Street Jour- 
nal, midwest ed. , Jan. 18, 1957. 
1- .2) At pi. author: Leo Burnett 
Co., Inc. o l8Jan57; KK12>J22. 
The man who really had money growing 
on trees. (in Chicago dally news, 
Jan. 23, 1957, p. 6) Appl. au- 
thor: Leo Burnett Co., Inc. 
O 23Jan57; KK123021. 
HARTFORD ACCIDENT & INDEMNITY CO. V 
Advertise with your eyes. Six- 
count 'em-Blx. V 2YAug56; 
KKl 23783. 
How to make a wink work for you. 
A new Idea In newspaper advertis- 
ing. 30Apr56; KKl 23784. 
HARTSELL, HAROLD E. O 

Sparkling New ... watch and instru- 
ment miracle cleaning solution: 
Formula A-1. O 15Jul55; 
KK121455. 

HA33ENPELD BROS. , INC. 

Pedigree, the quality p«ncll; 5/ 
oaoh; cheaper buy the doicn. 
(In Life, Aug. 27. 1956, p.Bl) 
Appl. author: Joseph M. Bwmsteln. 
O iCmplre Pencil Co. , dlvlalon of 
HaaBonfold Broa. , Ino.; 22Au«SC>; 
KK12tjl09. 



HAWAIIAN PINEAPPLE CO. , LTD. © 
Dole concentrated frozen Hawaiian 
pineapple Juice, unsweetened; 
vitamin C enriched. 6 fluid oz. 
© 27Sep56; KK124752. 
Dole concentrated Hawaiian pineapple 
Juice; unsweetened, frozen fresh. 
6 fluid ozs. © 20Dec56; 
KKI23315. 
Dole, fancy pineapple juice. Con- 
tents 1 pt., 2 fl. oz. 
'^ 12Sep56; KK12210U. 
Dole frozen concentrated pineapple 
and grapefruit Juice; vitamin C 
enriched. 6 fl. oz. © 26Dec56; 
KKl 23314. 
Dole frozen concentrated pineapple 
and orange Juice; vitamin C en- 
riched. 6 fl. oz. © 26Dec56; 
KKI23315. 
Dole Hawaiian crushed pineapple in 
extra heavy syrup. Contents 1 lb. 
14 oz. © 2TSep56; KK123339. 
Dole Hawaiian pineapple chunks in 
extra heavy syrup. Contents 1 lb. 
14 oz. © 27Sep56; KK123340. 
Dole Hawaiian pineapple sliced. 
4 slices. Contents 9 oz. avoir. 
© 27Sep56; KK124751. 
Dole Hawaiian pineapple spears In 
extra heavy syrup. 16 spears. 
Contents 1 lb. 4 1/2 oz. 
© 23Apr57 (in notice: I956) ; 
KKI25782, 
Dole pineapple-grapefruit drink; 
vitamin C enriched. Contents 
1 qt. 14 oz. © 25Har57; 
KKI24750. 
Plantation Hawaiian sliced pine- 
apple. In heavy syrup. 10 
slices. Contents 1 lb. 4 oz. 
© 21Dec56; KK123316. 
HAWAIIAN VILLAGE RECORDS. © 

Broadway wears a lei. Alfred Apaka 
with Axel Stordahl and his or- 
chestra. HVLP700. Appl. au- 
thor: Henry J. Kaiser. © 17Jan57; 
KK1230514.. 
HAYDON (A. W.) CO. © 

A. C. timing motor, Zi+lOO series, 
I4.OO cycle. (Bulletin A.W.H. MO 
803, Sept. 1956) © lSep56; 
KK122600. 
Basic direct current timing motors. 
(Bulletin A.W.H. MO 8O5, Mar. 
1957) © lMar57; KK126122. 
Basic hermetically sealed time de- 
lay relays, 6400, ll400. 24300 
series. Dec. 1956. (Bulletin 
A.W.H. TD 406) © lDec56; 
KKI23415. 
Baalc-mlnlature repeat cycle timers; 
3600, 13600, 21|1;00 aeries. (Bul- 
letin A.W.H. RC 201, Sept. 1V5&1 
O lSep36; KK122601. 
Reset type elapsed time Indicators; 
7500, 12500. 24200 series. (Bul- 
letin A.W.H. ET 601) O lFeb57; 
KK123872. 

HAYWAKD CO. O 

Catoh-baaln buckets. (Bulletin 
806) o l5Apr57; KK12«588. 
HEIDELBERG BREWING CO. O 

Heidelberg, the light, alow brewed 
beer. The product story ... 
advertising and selllnit campaign. 
V bApr'yf: KK12St.Ot<. 
Slow browed ... have a Heidelberg, 
the light, alow brt>w»d beer. 
(In Taooma news tribune. Mar. IS, 
1957, p.:?4) o 1SM.PS7; 
KKl?t>159. 
KEILRMAN (0.) BREWING CO. C 

Drink to the n«v style for H«lle- 
nan's Old Stylo. Hand holdln* 
HoblPt of bo«»r; plno tree baeJc- 
KPOuinl. Appl. avithor: Coapton 
Advert 1 Bins, Ino. c 20JunS7 ; 
KKlJoy)!. 



COMMERCIAL PRINTS AND LABELS 



HEILE!-'JIN (G.) BREVrtNO CO. © Cont'd. 
He has; have you tasted Old Style? 
Bus cards. Appl. author: Earle 
Ludgln & Co. © lApr57; KKI25560. 
There are two kinds of people in 
the world; Old Style lager. (In 
The La Crosse tribune. La Crosse, 
Wis., Mar. Ij.. 1957, p.7) Appl. 
author: Earle Ludgln k Co. 
O lj.Mar57; K>:123703. 
There are two kinds of pec pie in 
the world; Old Style la£;er. 
[One man holding glass of beer, 
another man with glasses on fore- 
head] (In The Register times- 
review. La CroBse, Wis., May 17, 
1957, p. 7) Appl. author: Earle 
Ludgln & Co. © 17May57; KK125515. 
There are two kinds of people in the 
world; Old Style lager. [Quizzi- 
cal man watching smirking man, 
holding bottles] (In The Register 
times-review. La Crosse, Wis., Apr. 
26, 1957, p. 7) Appl. author: 
Earle Ludgin & Co. © 26Apr57; 
KKlk:55i;o. 
There are two kinds of people in 
the world; Old Style lager. [Two 
men; 1 pouring beer Into other's 
glass] (In The Register times- 
review. La Crosse, Wis., Apr. 5, 
1957, p. 3) Appl. author: Earle 
Ludgln & Co. © 5Apr57; KK121<.51;3. 

HEIIILEY, PAUL PROPER. 

Imported new Shoji screens; 1100 
series. © l6Jan57; KK122U19. 
Wide horizon movable shutters. 

© Paul Helnley; 25Peb57; KKI23873. 
HEKMAN BISCUIT CO. division UNITED 
BISCUIT CO. OF AMERICA. SEE United 
Biscuit Co. of America. 

HERMAN (I. C.) & CO., INC. © 

New, whiter than white; a Springs 
Cotton Mills fabric. 10 men's 
handkerchiefs. Appl. author: 
B. M. Greenberg. © 22Jan57; 
KKI23338. 

HERSCHEL (R. ) MANUFACTURING CO. , 
INC. © 

Bolt prices current. NM: "price 
revisions and additions." 
© 2Jan57; KKI25621. 
HERSH, M. & D. BUSLIK d.b.a. HERSH 
EXTERMINATING SERVICE. SEE Hersh 
Exterminating Service 

HERSH EXTERMINATING SERVICE. 

Exterminating service. (in Sharon 
herald, Sharon, Pa. , Jan. 18, 
1957, p. 22) Appl. author: Clare 
KuBh. © M. Hersh & D. Buslik 
d.b.a. Hersh Exterminating Serv- 
ice.; l8Jan57; KKI23655. 

HERTZ RENT-A-CAR. 

Now, rent it here, leave it there, 
at no extra charge. (in Chicago 
daily tribune, Feb. 20, 1957) 
© Hertz System, Inc. t.a. Hertz 
Rent-a-Car & Hertz Rent-a-Car 
System; 20Feb57; KK12'^250. 
HERTZ SYSTEM, INC. t.a. HERTZ RENT-A- 
CAR & HERTZ RENT-A-CAR SYSTEM. SEE 
Hertz Rent-a-Car. 
HERZOG REALTY CO. 

Gracious living in Dunhurst Heights; 
quality P & H homes. (In Chicago 
daily news, Nov. 9, 1956) 
© L. C. Manke, Herzog Realty Co.; 
9Nov56; KK121207. 

HI NEIGHBOR, INC. © 

Hi Neighbor stamps; use Just like 
cash at Safeway stores. Cowboy 
sign. Appl. author: Aubrey E. 
Pilkington. © 29Mar57; 
KKI24952. 



Hi Neighbor stamps; use Just like 
cash at Safeway stores. 50 
stamps complete this book. 
Appl. author: Aubrey E. Pilking- 
ton, © 29Har57; KK12J^953. 

HICKOK MANUFACTURING CO. 

Positively finer Christmas gifts by 
Hlckok. Mahogany Sierra belt. 
Champion sports jev;elry [and 
others] (In Look, Dec. 11, 1956, 
p. 89) Appl. author: Kastor, 
Parrell, Chesley :■ Clifford, Inc. 
© Hlckok Manufacturlns Co. a.k.a. 
Hlckok; 27Dec56; 10^12^626. 

HIGH'S DAIRY PRODUCTS CORP. ® 

Family of four; Join the swing to 
High's. © 27Mar57; KK124447. 
HILGEDICK, KENNETH R. © 

Cuba Cup; instant beverage coffee 
in tablet form. © llJul56; 
KKl22t4.95. 

HILL (P. J.) CO. © 

Save up to 50$« on new 1957 saf-t- 
style Wall-0-Steel swimming i>ools 
... (In Sunday news, Passaic- 
Bergen section, Apr. 28, 1957) 
Appl. author: Jacob Rich. 
© 28Apr57; KKI25869. 

HILTI RAPID FASTENING SYSTEMS, INC. © 
Hlltl drive tools for special 
applications. Model BD-28; 
model DC8S. Hit-It with Hlltl. 
Appl. author: H. Peter Rossiger. 
© 5Apr57j KK12't397. 

Hlltl hundreds of thousands of 

tools in daily use; the Hilti 
Fastflx, model DP4. Appl. au- 
thor: H. Peter Rossiger. 
© 25Peb57; KKI23879. 
The Hilti Jet, model DC-58. Hit- 
It with Hilti. Appl. author: 
H. Peter Rossiger. Appl. states 
prev. reg. II4.N0V56, KK121133. 
NM: entire back of sheet is new; 
In original, back was blank. 
© 3Apr57; KK121;396. 
Rapid fastening system; catalog. 
Appl. author: H. Peter Rossiger. 
© 4Mar57; KKI2588O. 
Safe, revolutionary new fastening 
method; Hilti. Model DM6 uni- 
versal. Appl. author: H. Peter 
Rossiger. © l8Mar57; KKI23878. 
HIM SON CO. © 

New Him Son brand sweet 'n pungent 
Chinese dressing. Net 8 fl. oz. 
Appl. author: Albert Ome, 
© 17Jun57; KK126410. 

HINES, NORMAN G. © 

Filter tip tall cigarettes for the 
Texan. © 3Dec56; KK122118. 

HIRSH (S. A.) MANUFACTURING CO. © 
For smooth fitting price tag moiild- 
ing use the Hlrshlok moulding 
Joiner. Appl. author: Sander 
Allen. © 20Feb57; KK124022. 
Installation instructions for show- 
line end xinits. Appl. author: 
Sander Allen. O 150ct56; 
KKI227II1. 
HOAGDE-SPRAGUE CORP. © 
Balboa casuals. B-406-B. 

© 17Jun57; KK126384. 
Behn Built means better built foot- 
wear since 1907; Pedi Walk. 
P-279-AB. © 8May57; KK126284. 
New Yorker distinctive footwear. 
N-91-B LN. © 9May57; KK125524. 

IIODES-DAMIEL CO., INC. 

Any way you fifrure it, ready cash 
for you. Appl. author: Robert M, 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Division; l5Jan57; KK12273U. 



Cash account book, for exclusive 
use by the resident at the above 
address. Old Dominion Small Loan 
Corp. Appl. author: Robert M. 
Hodes. © Hodes-Daniei Co., Inc., 
FCA Div.; lNov56; KK121927. 
Eaves dropping? Do it yourself 
with handy cash; extra cash re- 
quest. Appl. author: Robert M. 
Hodes. ©Hodes-Daniel Co., Inc., 
FCA Div.; lMay57; KK125137. 
Flattened by bills ? Bounce back 
with a quick cash loan. Thorp 
Finance Corporation. Appl. au- 
thor: Robert M. Hodes. © Hodes- 
Daniel Co., Inc., FCA Division; 
l5Jan57; KKI22732. 
Get extra cash here to pay all your 
bills. Appl. author: Robert M. 
Hodes. « Hodea-Danlel Co., Inc., 
PCA Div,; lMay57j KK125136. 
Here's holiday cash for you. Guard- 
ian Financial Corp. Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div.; lNov56; 
KK121926. 
Hi. Industrial Loan Society, Inc. 
Appl. author: Robert II, Hodes. 
© Hodes-Daniel Co., Inc, PCA 
Div.; l!Iov56; KK121929. 
Just what they wanted v;ith extra 
holiday cash from liorth Central. 
Appl. author: Robert M. Hodes. 
© Hodes-Daniel Co., Inc., FCA 
Div.; lNov56; KKI2193I. 
Looking for extra cash before it's 
too late, Co.-iiiunity Finance Corp. 
Appl, author: Robert II. Hodes. 
9 Hodes-Uaniel Co., Inc., FCA 
Div.; li;ov56; KK121928, 
Now get up to $000 and reduce your 
monthly payments; it's big — 
Appl. author: Robert M. Hodes. 
©Hodes-Daniel Co., Inc., PCA 
Service Div.; 29Apr57; KKI25138, 
Now, now get up to $000 and reduce 
your monthly payments; a new 
high ... Appl. author: Robert 
M. Hodes. ©Hodes-Daniel Co., 
Inc., FCA Service Div.; 29Apr57; 
KKI25139. 
One cash loan from us; make it one 
for the road .., Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div,; lMay57; 
KKI25135. 
Send them back-to-school at their 
shining best, with a quick cash 
loan. Appl. author: Robert M. 
Hodes, ©Hodes-Daniel Co., Inc., 
PCA Div.; lMay57; KK125140. 
Short of cash fc holiday shopping? 
Department store scene. General 
Credit Corp, Appl. author: 
Robert M. Hodes. © Hodes-Daniel 
Co., Inc., FCA Div.; lNov56; 
KKI21930. 
Short of cash for holiday shopping'. 
Holiday tine is no time to be 
short of money. liidland Finance 
Corp. Appl. author: Robert li. 
Hodes. © Hodes-Daniel Co., Inc., 
FCA Div.; liiov56; KK121932. 
Short of cash for holiday shopping. 
Union Finance Co. Appl. author: 
Robert M, Hodes, O Hodes-Daniel 
Co,, Inc, FCA Div,; i;iov56; 
iaa21925. 
Short of cash for unpaid bills? 
Friendly Finance of Paducah, Inc. 
Appl, author: Robert H, Hodes. 
© Hodes-Daniel Co,, Inc., FCA 
Division; l5Jan57; KK122730. 
Short of cash for unpaid bills ? 
The Mutual Loan System. Appl. 
author: Robert M. Hodes. © Hodes- 
Daniel Co., Inc. PCA Division; 
l5Jan57; KK122733. 
We've got to hand it to you. Extra 
cash request. Appl. author: 



CURRENT REGISTRATIONS 



Robert M. Hodes . © Hodes-Danlel 
Co., Inc., FCA Division; l5Jan57; 
KK122731. 

HOE, R. © 

Nationwide service centers give you 
pron^t delivery, better service 
locally; Buzz Hoe. (in Southern 
lumberman. Dec. 15, 1956, 
p. 300-301) © 15Dec56; KK125377. 
HOIGAARD, CYRUS J. , sole owner RAVEN 
INDUSTRIES, INC. SEE Raven Indus- 
tries, Inc. 

HOLBROOK, ERNEST. © 

A Holbrook arithmetic puzzle; the 
100 addition facts. © 17Jun57; 
KKl 26369. 

HOLDER, LEONARD H. © 

For air conditioning engineers, 
architects . . . technical and 
engineering data. April Showers 
Co., Inc. Automatic evaporative 
roof cooling spray method. 
© 3Apr57; KK124229. 
The 1st, logical step in air con- 
ditioning; automatic roof cooling, 
spray method. April Showers. 
© 2Apr57; KK124228. 

HOLLAND (REGINALD H.) INC. © 
Mr. Alucaxxi, teaunwork does it. 
Sylvania Electric Products, Inc. 
O 10Dec56; KK12295t. 
Nature's bounty, Mr. Alucard. Syl- 
vania Electric Products, Inc. 
© '^Ma^57; KKI23561. 
New horizons, Mr. Slate. Sylvania 
Electric Products, Inc. 
© 24May57; KKI25587. 
The trend in tools, Mr. Alucard. 
Sylvania Electric Products, Inc. 
© 2lJan57; KK122597. 

HOLLAliDIA CO. , INC. 

At Christmas, i-ho watchword is Mar- 
vin; the Barclay, the Brumnel [and 
others] (In 'iTie New Yorker, Dec. 
10, 1955, p. 36) O 8Dec55; 
KKI22717. 

HOLLISTER, HARRY H. © 

Here's how to play Teingle Schools, 
Old Gold's great new game; start 
smoking . . . Old Gold cigarettes 
... (In Michigan Tech lode, Sept. 
28, 1956, p. 6-7) NM: Tangle 
Towns, Tangle Comics have been 
pub. & copyrighted. © 28Sep56; 
KKI25756. 
HOLMES, GERALD WENDELL, owner IOWA NUT 

CO. SEE Iowa Nut Co. 
HOLSUM UNIFIED BAKERS. O 

It's quick, it's Holsum, it's fun. 
Another strike. White enriched 
bread. (in The Free lance-star, 
Fredericksburg, Va., j£in. 31, 
1957, p. 16) Appl. author: The 
W. E. Long Co. © 31Jan57; 
KK12't2l4. 
It's quick. It's Holsum, it's fun; 
be prepared for midnight snacks; 
caught In the act. White enrich- 
ed bread. (In The Free-lance 
star, Fredericksburg, Va., Mar. 
21, 1957. p. 3) Appl. author: 
The W. E. Long Co. © 21Mar57; 
KK12'*386. 
It's quick, It's Holsum, It's fun: 
be ready for aurprloe dinner 
Kueots. Out of the freezer ... 
white enriched bread. (In The 
Free lance-otar, Predorloksburg, 
Va., Mar. 20. 1957. p.2t) Appl • 
author: The W. E. Long Co. 
<o 2BMar57; KK 124 577. 
It'B quick, It'B HolBum, It'n fun; 
dish up a man-Blzo breakf aot . . . 
oomebody overBlopt. White en- 
riched bread. (In Tampa dally 



times. Mar. 7, 1957, p.l6) Appl. 
author: The W. E. Long Co. 
© 7Mar57; KKI24383. 
It's quick. It's Holsum, it's fun; 
entertain your friends with a 
party. Refuse to be exiled . . . 
white enriched bread. (in Miami 
daily news, Apr. 3, 1957, P.13C) 
Appl. author: The W. E. Long Co. 
© 3Apr57; KKl2't578, 
It's quick, it's Holsum, it's fun. 
Fix TV snacks In your living room. 
White enriched bread. (In Tampa 
morning tribune, Apr. 18, 1957, 
P.114.-C) Appl. author: The W. E. 
Long Co. © l8Apr57; KK125610. 
It's quick, it's Holaum, it's fun. 
Happy birthday; festive Holsum 

party snacks White enriched 

bread, (In Miami dally news, 
Apr. 10, 1957, p.6c) Appl. au- 
thor: The W. E. Long Co. 
© 10Apr57; KKI256O9. 
It's quick. It's Holsum, it's fun; 
here's a pair of good scouts. 
White enriched bread. (in Tampa 
morning tribune. Mar. 21, 1957, 
P.13-B) Appl. author: The W. E. 
Long Co, © 21Mar57; KK124385. 
ItfB quick, it's Holsum, it's fun; 
make Sunday breakfast a special 
treat. White enriched bread, 
(in Tampa morning tribune, Feb. 
21, 1957, P.I9-A) Appl. author: 
W. E. Long Co. © 21Feb57; 
KKl 23876. 
It's quick, it's Holsum, it's fun. 
School ' s over for the day . . . 
White enriched bread. (in The 
Palm Beach times, Feb. 28, 1957, 
p. 31) Appl. author: The W. E, 
Long Co. © 28Feb57; KK124218. 
It's quick, it's Holsum, it's fun. 
Take time out for a coffee klatch. 
White enriched bread. (In Tamna 
morning tribune, Feb. l4, 1957) 
Appl. author: The W. E. Long Co. 
© l4Feb57; KK124217. 
It's quick, it's Holsum, it's fun; 
that's the ball game. White en- 
riched bread. (In The Palm Beach 
times, Feb. 21, 1957, p.29) 
Appl. author: W. E. Long Co. 
© 21Peb57; KKI23877. 
It's quick, it's Holaum, it's tun; 
they're going around in circles 
... white enriched bread. (In 
Miami daily news. Mar. 20, 1957, 
P.12C) Appl. author: The W. E, 
Long Co. © 20Mar57; KK12't3_8t. 
It's quick. It's Holsum, It's fun. 
Wake up your family with a nour- 
ishing breakfast. V/hUe enriched 
bread. (in The Free lance-star, 
Fredericksburg, Va. , Feb. It, 
1957, p. 23) Appl. author: The 
W. E. Long Co. © l4Feb57; 
KK124216, 
It's quick. It's Holsum, it's fun. 
Want to bribe small fry appetites? 
White enriched bread. (In Miami 
dally news, Feb. 6, 1957, p.lO-C) 
Appl. author: The W. E. Long Co. 
(0 0Fcb57; KKl 24 21 5. 
It's quick. It's Holsum, It's fun; 
weather forecast. White enriched 
bread. (In Miami dally news. 
Mar. 27, 1957, P.IOC) Appl. au- 
thor: The W. E. Lont', Co. 
0) 27Mar'j7; KKl 24 387. 

HOLTON CO., INC. O 

5 pizza qulck-oruBta, ready to top; 
Juot add toaato oauoe . . . Net 
wt. 12 OZB. Appl. authors Carl 
K. OlBon. o 10Jun57; KK126^8>, 

HOME COUNSELOn.S, INC. '^ 

Edward Rose bulldn the Ittr^'.ont now 
hom«B for your monoy ; how to ilo- 
tnrmliie a quality built hums; 
Dnnrbornttl po; Dnnrbornotlo. 
m 22 Jun',6; KK122396. 



HONEGGERS' & CO., INC, © 

How you can boost farm Income with 
Honegger poultry program. Leg- 
horn chicks; brooder house; Big 
H super starter. (in Farm Jour- 
nal & country gentleman. Mar. 
1956, p,lU) © lMar56; KK125374. 

HOPP PRjiSS, i;ic. © 

Self-service drug price narking 
manual. © lKov56; KK122399.' 

HOUSE OP FUZZY. 

As the twig Is bent, the tree Is 
inclined. Sizzy's good habit 
kit; Puzzy's good habit kit [and 
others] © Herman Cohn t.a. 
House of Puzzy & Puzzy-Sizzy 
Enterprises; 15Feb46; KK124929. 
Look, mommy, now, good habits are 
heaps of fun, with Sizzy and Puz- 
zy good habit kits. © Heraan 
Cohn t.a. House of Puzzy & Puzzy- 
Sizzy Enterprises; 10Mar46; 
KKI24932. 
Now, good habits are heaps of fun; 
Puzzy. Pass word, Chin-Up. 
Identification card. © Herman 
Cohn t.a. House of Puzzy & Puzzy- 
Slz: 

KKI24931. 
Puzzy tooth paste; tooth brush. 
Net weight 1 1/8 oz, © Heman 
Cohn t.a. House of Puzzy & Puzzy 
& Sizzy Enterprises; 15Peb46; 
KKI25263. 
Sizzy and Puzzy nylon toothbrush 
for kiddies. © Herman Cohn t.a. 
House of Puzzy & Puzzy-Sizzy 
Enterprises; lOJan^J; KK12li.977. 
Sizzy and Puzzy want to talk to 
you; good habit kits. © Herman 
Cohn t.a. House of Puzzy & Puzzy- 
Sizzy Enterprises; 10Jan45; 
KKI2493O. 
Sizzy tooth paste. Net weight 
1 1/8 oz. © Herman Cohn t.a. 
House of Puzzy & Puzzy-Sizzy 
Enterprises; 15Peb46; KK124928. 
Smile with Sizzy and Puzzy, good 
habit kits. O Herman Cohn t.a. 
House of Puzzy; 100ct56; 
KKI24392. 

HOUSE OF WISDOM. 

Motorist's Emergency Master kit. 
If used properly . . . will prove 
invaluable and may save you heavy 
financial obligations. © House 
of Wisdom, registered partnership 
of Byron Smith & Josephine A. 
Smith; 8Mar5b; KKl 24 838. 

HOUSEHOLD RESEARCH CORP. © 

Fabulous Nylonlte, nylon whltener. 
Appl. author: Richard Leslie 
Weinberg. © 20Dec56; KK126206. 

HOWARD EDUCATIONAL GAME & TOY CORP, C 
Picture Play-Roll, O lDec56; 
KKI23453. 
HUDNUT, RICHARD division of WARNBR- 
LAMBERT PHARMACEUTICAL CO. SKB 
Warnei^Lambert Pharmaoeut Icai. Co., 
Inc. 

HUDNUT SALES CO., INC. C 

New from Du Barry; makes your hair 
look bom beautiful; the only 
al 1-lanollsed home permanent. 
(In Ladlea' home Journal) 
c 27Mar56; KK12'.>492. 



HUDSON (H. D, ) MANUFACTURING CO. O 
Both noney and feed ro further with 
Hudson livestock equlpaenl. 
Prof l-Mat lo foedvrs, watervra (and 
others) (In The Procrwaslvr TarB- 
T, May 19'vr. p.4o) O ISAprt.?! 



COMMERCIAL PRINTS AND LABELS 



HUDSON (H. D.) --AKTJFACTORING CO. © 
Cont'd. 

Both money and feed go further with 
Hudson livestock equipment. 
Profl-matlc hog feeders, waterers; 
Hudson stock tanks. (In Success- 
ful farming. May 1957, p.TO) 
© 22Apr57j KK125?80. 
Both money awi pepclolde go further 
with Hudson sprayers and dusters. 
PTO sprayers, trouble-free Per- 
fection valves [and others] 
(In Farm Journal, May ig^T, p. 51) 
© 23Apr57; KK125382, 
Both money and pesticide go further 
with Hudson sprayers and dusters. 
Power sprayers, Bak-Pak [and 
others] (in The Progressive farm- 
er. May 1957, p. 24) © l5Apr57,- 
K3C125718. 
Cut installation time in half with 
Hudson factory-assembled stalls. 
(In Wallaces' farmer & Iowa home- 
stead, Sept. 15, 1956, p. 87) 
© 153ep56; KK124551. 
Cut your costs with Hudson milking 
stalls. Lane type. (in The 
Progressive farmer, Ga. , Ala., 
Fla. ed., Nov. IS56, p. 122) 
© IN0V56; KK1244lii. 
Cut your costs with Hudson milking 
stalls. Tandem type. (in The 
Progressive farmer, Tex. ed., 
Nov. 1956, p. 124) © IN0V56; 
KK124413. 
Here's why Blue Diamond tanks last 
longer; stock tanks. (Ponn no. 
765) © 31Har55; KKI25805. 
Here's why Hudson Premium Quality 
tanks last longer; stock tanks, 
(Form no.T97) © 31Aug55; 
KKI25803. 
Inside, outside, all around the 
home control Insect pests and 
weeds . , . sprayers and dusters . 
(In Good housekeeping. May 1957 > 
p. 223) © 23Apr57; KK125581. 
The line most easily sold. Simplex 
Inner-Seal compression sprayers 
[and others] '(Catalog p.SDSOl) 
© 31Dec56; KK124415. 
Live outside and love it; Hudson 
sprayers and dusters. Suburban 
power sprayer [and others] (In 
Better homes & gardens. May 1957, 
p. 289) © l9Apr57; KKI25802. 
$1.00 gives you $10.00. Hudson 
Lektrik-Air ventilation. (in 
Prairie farmer, Nov. 17, 1956, 
p. 38) © 17N0V56; KK124553. 
Prevent losses from Insects , . . 
with Hudson sprayers and dusters. 
Petey, Peerless [and others] 
(In Progressive farmer. May 1955, 
p. 152) © 31Apr55; KKI25383. 
Protect health and wealth; get 
Hudson non-siphon water bowls. 
(In Prairie farmer, Oct. 20, 
1956, p. 62) © 200ct56; 
KKI24552. 
Your best buy; Hudson hog feeders. 
Profl-Matic; Hexagon. (In The 
Progressive farmer. Bay 1955, 
p. 153) © 31May55; KK125804. 
Your best buy; Hudson stock tanks. 
Round end tanks [and others] 
(In The Progressive farmer, Tex. 
ed.. May 1955, p.153) 
© 15Apr55; KKI25719. 
Your best buys in poultry equipment. 
Hudson-Hart; Kleen-ezy hanging 
feeders; Kleen-ezy automatic 
trough waterers. (In Poultry 
tribune. Mar. 1957, p.42) 
© lMar57; KK124550. 
HUFFMAN MANUFACTURING CO. © 

The Huffy bike line. Huffy Custom- 
liner and Huffy Sportsman [and 
others] Appl. author: Horace 
McKee Huffman, Jr. © l6Peb57; 
KK123414. 



Huffy raov;er; key dealer plan for 
1957. Appl. author: Horace ilcKee 
Huffman, Jr. 9 l^iUgSfc; KK12272C. 

Huffy mower key dealer plan; more 
to sell with the mower to sell 
in 1957. Appl. author: Horace 
McKee Huffman, Jr. © ll).Aug56; 
KK122721. 

Huffy mower assembly instructions; 
nodel 180 & 187. Appl. author: 
Horace l:cKee Huffman, Jr. 
P) 3Dec56; KKI22727. 

Huffy mower assembly instructions; 
model 215. Apnl. author: Horace 
McKee Huffman, Jr. © 3Dec56; 
KKI22726. 

Huffy mower instruction book; elec- 
tric models. AdpI. author: Hor- 
ace KcKee Huffman', Jr. © lliov56; 
?X12272l|. 

Huffy mower instruction book; gas 
models. Appl. author: Horace 
KcKee Huffman, Jr. © lNov56; 
KKI22723. 

Hul'fy movjers; electric rotary; gas 
rotary. Appl. author: Horace 
Mcflee Huffman, Jr. © 9Kov56; 
KKI22725. 

Huffy, the best bike; Huffy, the 
best buy. Appl. author: Hoi^ce 
McKee Huffman, Jr. © 20May57; 
KKI2575I. 

.■■:ower parts list and assembly in- 
sisructions; enftine instruction 
sheet; Hui'fy raov;er model 2l80, 
2185. Apnl. author: Horace iioKee 
Huffman, Jr. © 3Dec56; KK122726. 

Squeeze, set, release and mow; Huffy 
Hytamatic. Appl. author: Horace 
McKee Huffman, Jr. © lHov56; 
KKI22722. 
Upset with your mower? Get a safety 
engineered Huffy; electric and 
gas mowers. (In 1'he Progressive 
farmer, Apr. 1956) Appl. author: 
Horace KcKee Huffman, Jr. 

© i5ifer56; k:'.:i22719. 

HUGHES AIRCRAFT CO. © 

America's new kind of man. [En- 
dorsed by] Dr. Irvin H. Solt. 
(In Life, Nov. 5, 1956, p.l42- 
l43) Appl. author: Foote, Cone 
86 Beldlng. © IN0V56; KK123624. 

America's new kind of man. [En- 
dorsed by] John H. Rubel, 
B.S.E.E. (In Life, Oct. 1, 1956, 
p. 58-59) Appl. author: Foote, 
Cone & Beldlng. © 27Sep56; 
KKI23623. 

Creating a new world with electron- 
ics. How far away Is the pocket- 
size TV caBftra? Hughes Diodes, 
(In U. S. news & world report, 
Aug. 24, 1956, p. 52) Appl. au- 
thor: Foote, Cone & Beldlng, 
© 20Aug56; KKI2639O, 

Creating a new world with electron- 
ics. How scon can you enjoy on- 
the-wall television? (In U, S, 
news & world report, Aug. 10, 
1956, p. 40) Appl. author: Foote, 
Cone & Beldlng. © 6Aug56; 
KKI26389. 

Creating a new world with electron- 
ics. How soon can you have a 
better heart check? Hughes Memo- 
tron. (In U. S. news & world 
report, July 27, 1956, p.42) 
Appl. author: Foote, Cone & 
Beldlng. © 23Jul56; KKI26392. 

Creating a new world with electron- 
ics. When will banks be guarded 
with TV? Tonotron. Appl. au- 
thor: Foote, Cone & Beldlng. 
© 5Dec56; KK126391. 
HUNTER (H. B.) CO., INC. © 

Buttercrerae chocolate hot fudge 
topping. Contents 1 qt., Il4.fl. 
oz. Appl. author: Henry B. 
Hunter, jr. © lJan57; KK1214.829. 



KUPP CORP. 

5 second demonstration sells the 
sweeping new change in room air 
conditioning; Gibson automatic 
Air-Sweep. (In Electrical mer- 
chandising, Jan. 1957, p. 114-2) 
Appl. author: Dancer-Fitzgerald- 
Sample, Inc. © Gibson Refrigera- 
tor Co., division of Hupp Corp.; 
Ijan57; KKI22635. 
Gibson opens your doors to a new 2- 
door market; nev; all-feature Gib- 
son. (In Electrical merchandis- 
ing, Jan. 1957, P.lli.3) Appl. 
author: Dancer-Fitzgerald-Saraple, 
Inc. © Gibson Refrigerator Co., 
division of Hupp Corp.; lJan57; 
!aa22636. 
Here it Is, and it was worth wait- 
ing for; automatic Air-Sweep, 
exclusive with Gibson room eiir 
conditioners. (In The Sun-times, 
Chicago) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. © Gibson 
Refrigerator Co., division of Hupp 
Corp.; 15Apr57; KK124970. 
New Gibson freezer; full 355 lb. 
capacity; you can sell for under 
$250. Sweetheart pair. (in Home 
furnishings daily, Apr. 18, 1957, 
p. 49) Appl. author: Dancer- 
Pitzgerald-Sample, Inc. © Gibson 
Refrigerator Co., division of Hupo 
Corp.; l8Apr57; KK124827. 
Some refrigerators have one feature 
... you've got everything when you 
get the new all-feature Gibson, 
Appl. author: Dancer-Fitzgerald- 
Saraple, Inc. © Gibson Refrigera- 
tor Co., division of Hupp Corp.; 
21Peb57; KK1214.828. 
HUSSEY, JOHN J. d.b.a. PROHOCK- 

STEWART CO. SEE Frohock-Stewart Co. 

HUTCHINGS, ROLAND R. © 

Crop guide; strawberries. This 
guide shows what you need ... 
for maximum yields . . . 
© 28Mar57; KKI260OO. 



HUTCHINS & CO. © 

Fits all 1957 Fords; bumper exhaust 

extension. (Advertising mailing 

card) © W. L. Hutchins d.b.a. 

Hutchins & Co.; lDec56; KK123120. 
Head lamp shields in gold; the 

latest trend In auto trim. 

(Stock no.H.S.200) © lJun57; 

KKI26083. 
Installation Instructions; FX-500, 

exhaust extension. © W. L. 

Hutchins d.b.a. Hutchins & Co.; 

lDec56; KK123121. 



IDAHO PACIFIC LUMBER CO., INC, © 
Salmon River knotty pine; ^372. 
© 20May57; KKl 26034. 
TGLER, E. T. © 

Seewel, illuminated magnifier and 
note taker for T.V. viewing. 
© 15Mar57; KKl 24 549. 
INDUSTRIAL INSTRUMENTS, INC. © 

Electrical test equipment. (Catalog 
no. 21) Appl. author: Leo C. 
Cunnlff . © 17Dec56; KK122696. 
INDUSTRIAL TRAINIiJG INSTITUTE, INC. O 
Bulletin; home study courses. 

Appl. author: Clifford H. Smith, 
© 26Feb57; KK124623. 

INGRAM MENTHOL CO., INC. © 

For men who shave up ... Ingram en- 
riched lather, with a premium 



CURRENT REGISTRATIONS 



senthol 
oiinoes. 

Field. 



Net weight: 3 l/'t 
Appl. author: Jajnes A. 
© 15Apr57i KK12l^680. 



INLAND AUTOMATIC, INC. © 

It's the little things that count; 
like precision parts by Inland. 
[Bee chasing bear & hunter] 
Appl. author: Buchanan-Thomas 
Advertising Co. © 15Apr57; 
KKI25262. 
INLAND AUTOMATIC, INC. SEE ALSO 

Inland Manufacturing Co. 
INLAND CONTAINER CORP. © 

Personal puzzler. © 110ct56: 
KKI21967. 

INLAND MANUPACTTOINO CO. © 

It's the little things that count j 
like precision parts by Inland. 
[Tramp following man] Appl. au- 
thor: Buchanan-Thomas Advertising 
Co. © Inland Automatic, Inc., 
subsidiary Inland Manufacturing 
Co.; 20May57; KKI25806. 
Why servicing radiators offers you 
a blueprint for profits. Appl. 
author: Buchanan-Thomas Advertis- 
ing Co. © 15Apr57; KKI257II. 



INSPECTORS SEA POOD CO. 

Plsmo brand pure minced clams. Net 
wt. 7 oza, Appl. author: Morris 
Ovsey. © Oouley N. Burcham 
d.b.a. Inspectors Sea Food Co.; 
30ct56; KK122620. 

INTERNATIONAL BUSINESS MACHINES 

CORP. © 

IBM brings you a big new plus; IBM 
card proof punch. Appl. author: 
International Business Machines 
Corp., as employer for hire of 
Walter Andrew Keith. © l8jun56; 
Kia22256. 

IBM 505 Ramac; random access method 
of accounting and control. 
Appl. author: International Busi- 
ness Machines Corp., as employer 
for hire of Fred Henry Stalnken. 
© 28Mar57; KKI25896. 

IBM 650 Ramac, a new concept of data 
processing. Appl. author: Inter- 
national Business Machines Corp., 
as employer for hire of Fred Henry 
Stalnken. NM: new copy & photo- 
graphs. © 28Mar57; KK126014. 

Outstanding for card documents; 
the IBM 408 accounting machine 
... Appl. author: International 
Business Machines Corp., as em- 
ployer for hire of Fred Henry 
Stalnken. © 28Mar57; KK125895. 

INTERNATIONAL HANGER CORP. © 

Bottoms Up combination suit hanger; 
hook on each other like this. 
Appl. author: Alexander Kerby. 
© 10ct56; KKI23679. 

INTERNATIONAL LATEX CORP. © 

Announcing Playtex new mold'n hold 
zipper girdle; I957'8 smartest 
figures ... Appl. author: 
Reach, Yates & Mattoon. 
O 20Jan57; KK12JJ505. 
A!J Hoor. „n TV; Playtox. [Blue 
lott,orln/',] P-7029. O 7Doci;6; 
KK1223i;f). 
Ab Been on TV; Playtex. It's spring 
again. Playtox Living long-line 
bra; Playtex mold' n hold zipper 
girdle. (Ad no.0R52l) 
O 28Peb57; KK12>iO^. 
Au noon on TV; Plnytox. [Purple 
IflLtorlric) P-7OJO. o 7N<>v;;6; 

Bare hand oomfort; I'loytt-x LIvUik 
ftlovea. Save your hando from 



cleansers, bleaches, detergents. 
(Glove streamer P3007) © 7Jan57; 
KKI23736. 
Big savings; Playtex Heart-Rest 
r.illows. (Ad no.P?) © 4Mar57; 
kK124l33. 
Come see Playtex party sets on pa- 
rade; high fashion Topper Sets 
for the diaper crowd. Metro- 
politan Juvenile Style Mart; 
Dec. 30-Jan. 9. © l8Dec56; 
KKI23582. 
Extra, extra; Playtex Dress-Eez 

waterproof pants. (In The Evening 
bulletin, Apr. 2, 1957, p.l7) 
Appl. author: Reach, McCllnton & 
Co., Inc. © 2Apr57; KK124686. 
Famous brands at reduced prices 
pull traffic during January 
white sales; Playtex Heart-Rest 
pillows. 5280. © 26oct56; 
KKI2236I. 
The first strapless bra that stays 
up all day long in heavenly com- 
fort; new Playtex Living strapless. 
Ad no.BR152. 190ct56; 
KKI22353. 
Heavenly comfort all day long; 
Playtex Living bra, now In fine 
embroidered cotton cups. 
(Ad no.BRl64) © llMar57; 
KK124135. 
How dry I am; as seen on TV. Play- 
tex Dress-eez, waterproof baby 
pants. (window streamer PIO23) 
© 7Jan57; KK123737. 
Look for it on TV; new Playtex mold 
'n hold zipper girdle. P7012. 
^ 260ct56; K.. 122352. 
New Playtex Dryper pads and panty, 
the new softer, stronger dispos- 
able diapers ... (Ad no.B319) 
© 5Mar57; KK124033. 
New roomy silk panty gives baby 
more freedom, more comfort, more 
softness; Playtex. Appl. au- 
thor: Reach, Yates & Mattoon. 
© 27N0V56; KKI23504. 
No dirty diapers . . . new Playtex 
Dryper pads and panty; the ... 
disposable diapers you see on TV. 
(Ad no.B320) © 5Mar57; KK124034. 
No dirty diapers ... Playtex Dry- 
per disposable diaper; softer, 
stronger, thicker. (In Capital 
times, Apr. 23, 1957, p.l2) 
Appl. author: Reach, McCllnton & 
Co. © 23Apr57; KKI25167. 
No dirty diapers ... Playtex Dry- 
per disposable diaper; softer, 
stronger, thicker, more absorbent. 
(In The Cedar Rapids gazette, 
Apr. 23, 1957, p. 20) Appl. au- 
thor: Reach, McCllnton & Co., 
Inc. © 23Apr57; KK125169. 
No dirty diapers ... take new Play- 
tex Dryper disposable diaper. 
(In The Birmingham news. May 9, 
1957, p. 33) Appl. author: 
Reach, McCllnton & Co., Inc. 
© 9May57; KK125962. 
No dirty diapers ... the whole fam- 
ily is happier when you take 
Playtex Dryper pad and panty. 
(In Racine Journal-times, Apr. 
23, 1957. p. 9) Appl. author: 
Reach, McCllnton * Co., Inc. 
O 23Apr57; iaci25l65. 
No Boal'B gonna BtBal my act; Play- 
tex Tiny Lad waterproof Party 
Pants. (In The Evening bulletin, 
Mar. 26, 1957, p.l**) Appl. au- 
thor: Reach, McCllnton & Co., Inc. 
O 26MQr57; KK12'*b8l . 
Out on the town; waterproof Playtex 
tailored Party Panto. (In Provi- 
dence evening bulletin, Apr. 9. 
1957, P.II5) Appl. author: 
Reach, McCllnton ft Co. , Ino. 
O 9Apr57: KK124684. 



The party line, as seen on TV; Play- 
tex Living bras. Ad no.BR119. 
© 2Nov56; KXI22355. 
Playtex, as seen on TV. P-7026, 
-^ 7Nov56; Kia22357. 
Playtex baby pants go high fashion; 
they're waterproof; they're gift 
packaged; Party Pants. Appl. 
author: Reach, Yates & Mattoon. 
© llDec56; KKI23506. 
Playtex baby pants stay soft, even 
after II6 washings. Dress-Eeez 
waterproof baby pants. Appl. 
author: Reach, Yates & Mattoon. 
© 13N0V56; KKI23503. 
Playtex gift certificate; one (1) 
free extra plump Heart-Rest Play- 
tex pillow. -^ 8oct56; K}a223i4.6. 
Playtex high style bra as seen on 
TV; control your figure In heaven- 
ly comfort. (Ad. no. BR 156) 
© 20Jan57; KKl 23583. 
Playtex Living strapless bra; .leaven- 
ly comfort all day long; for per- 
fect fit. P8020. © 15Mar57; 
KKI2I4.I32. 
Playtex mold 'n hold zipper girdle. 

© 12Dec56; KK122314.9. 
Playtex party-sets; how to keep 
them beautiful. 1-2-6561. 
© llNov56; KKI22350. 
Put yourself in a party mood with 
Playtex Living bras; Playtex 
Living longllne. Ad no.BR116. 
© 2Nov56; K!a2235U. 
Puttln' on the rltz. Playtex silk 
waterproof pants. (in St. Louis 
post-dispatch, Feb. 26, 1957, 
p. 3D) Appl. author: Reach, 
Yates & Mattoon. © 26Feb57; 
KKI2356B. 
Save $k a pair on first quality 
Playtex Heart-Rest pillows d-aring 
our January white sale. Pi;. 
O 260ct56; K.. 122359. 
Save $!(. a pair on nationally adver- 
tised first quality Playtex Heart- 
Rest pillows. PI4.002. '^ 26oct56; 
iCK122351. 
Save your hainds from detergents, 
cleansers, bleaches; lovelier 
hands in 9 days. Playtex Living 
gloves. (Glove streamer 
3-6-6510) © 2Nov56; KK123735. 
Sitting pretty; Playtex waterproof 
Twinkle Party Pants. (In Provi- 
dence evening bulletin. Mar. 12, 
1957, p. 10) Appl. author: 
Reach, McCllnton & Co., Inc. 
© 12Har57; 1^124682. 
So I soz to her; Playtox Dro33-B«t 
waterproof pants. (In The Sun, 
Baltimore, Mar. 5. 1957, p. 9) 
Appl. author •■ Reach, Yates k Hat- 
toon. © 5Mar57. KK12Ub03. 
Something new and wonderful . . . 

fabulous new Playtex Living strap- 
less bra ... (In Miami Sunday 
news, Apr. 7, 1957. P.19A) 
Appl. author: Reach, McCllnton i; 
Co., Inc. O 7Apr57; KKlO^i-tOo. 
Store name has the new spring 
fashions you see on TV; Pl«yt«x 
waterproof Party Pants. B331. 
© 5Mar57; KK12a03'i. 
Suddenly, you're glamorous. Llfo 
is always more exciting wh«n 
you're mors exciting to look at. 
Plnytex Living br«. lln True 
atory, Apr. l^^so, p. 35^ Appl. 
author: Reach, Yates ft Mattoon. 
© 5Apr56; Kia2370U. 
This spring's flgui'« of fasJUon. 
the Playtex all-in-one look ... 
Living long-line bra; mold 'n 
hold alpper gli^lle. (In Plotv 



COMMERCIAL PRINTS AND LABELS 



INTERNATIONAL LATEX CORP. © 



Cor 

This summer's beach beauties will 
achieve that smart, new poured-ln 
look with . . . Playtex Living 
panty brief. (in The Sunday sun, 
Baltimore, June 2, 1957, p.lO) 
Appl. author: Reach, McCllnton & 
Co. © 2Jun57; KKI2615*. 
We could dance all night; Playtex 
Tiny Deb and Tiny Lad waterproof 
Party Pants. (in The Providence 
Journal, Mar. 19, 1957, p.5) 
Appl. author: Reach, McCllnton & 
Co., Inc. © 19Mar57; KK12'^685. 
Wonderful news for you. It's back; 
Playtex Living bra with e«brold- 
ered cotton cups. (Presentation 
sheet 8-6-5262) © 28Feb57; 
KK123738. 
You asked for it, and now playtex 
presents the ultimate in Fabricon} 
Playtex mold 'n hold zipper gir- 
dle. ^ 260ct56; raa22362. 
You know what happened to Playtex 
Livinc bras after only 90 days of 
TV. 8-2-5280. <z) 260ct56; 
KKl 22360. 

INTERNATIONAL NICKEL CO., INC. © 
Inco nickel in amplifying tubes of 
new trans-oceanic phone cable. 
(In Time, Dec. 10, 1956, p.89) 
© 5Dec56; KK1235*8. 
Inco shows how research wrests 
these l4 elements from nickel 
ores. (In Time, Mar. 11, 1957, 
p. 97) © 7Mar57; KK1237'+'^. 
Inco shows how to speed the flow of 
ores; from nickel Mine to smelter. 
(In Time, Feb. 11, 1957, p.87) 
© 7Peb57; KK1235^9. 
Inco shows how 2k snow freighters 
run express ... progress report; 
Snowball Express. (In Time, 
Apr. 15, 1957, P. 137) 
© llApr57; KKI2441+6. 
New mines in Manitoba will help add 
over 100 million pounds to nickel 
output. (In Time, Jan. l4, 1957, 
p. 112) © 10Jan57 (in notice: 
1956); KKI2355O. 
Projected free world nickel output. 
(In Time, May 6, 1957, p.55) 
© 2May57; KKI25126. 

INTERNATIONAL PAPER CO. © 

Modem papermaking by International; 
bleaching. Making headlines 25 
years ago; world affairs; July 
1957. © 15Jun57; KKI26318. 
Modem papermaking by International; 
pulping. Making headlines 25 
years ago; politics; May 1957. 
© 15Apr57; KK124«59. 
Modem papermaking by International; 
screening and cleaning. Making 
headlines 25 years ago; public 
works: June I957. © 15May57; 
KKI25477. 
Modem papermaking by International; 
wood preparation, 1. Making head- 
lines 25 years ago; sports; March 
1957. © 13Peb57; KKI23190. 
Modern papermaking by International; 
wood preparation, 2. Making head- 
lines 25 years ago; science; Apr. 
1957. © l5Mar57; KKI23786. 
Modern papermaking by International; 
wood storage and handling. Making 
headlines 25 years ago; aviation; 
Feb. 1957. © lt^Jan57; KK122i420. 
IHTERIiA'i'IOllAL SHOE CO. 

The breeze and I. (In Esquire, 
Apr. 1956, p. 31) © V/lnthrop 
Shoe Co., division International 
Shoe Co.; 8Mar56; KK12256e. 
A cool pair, Winthrop's new Strawed 
Nylon, with the tailored front. 
(In Life, May 6, 1957, p.7'^) 



© Wlnthrop Shoe Co., division 
International Shoe Co.; 6May57; 
KKI25592. 
Foreign Intrigue, the Continental 
Lira; Wlnthrop shoes. (In Es- 
quire, Oct. 1956, p. 51) ©Wln- 
throp Shoe Co., division Inter- 
national Shoe Co.; 9Sep56; 
KKI23329. 
The Italian slant, Slgnor by Wln- 
throp. (In Life, May l4, 1956, 
p. 33) © Winthrop Shoe Co., di- 
vision International Shoe Co.; 
llMay56; KKl 23331. 
It's always fair weather with 
Weather Grsilns; Winthrop shoes. 
(In Esquire, Sept. 1956, p. 102) 
© Winthrop Shoe Co., division 
International Shoe Co.; 9Aug56; 
KKl 23330. 
A new Italian slant, the Lira, by 
Winthrop. (In Life, May 7, 1956, 
p. 16) © Winthrop Shoe Co., divi- 
sion International Shoe Co.; 
i4.May56; KX122589. 
Play it cool; Wlnthrop shoes. 

Silken touch. (in Esquire, Apr. 
1957, p. 123) © Wlnthrop Shoe 
Co., division International Shoe 
Co.; 7Mar57; KKI23887. 
The smart way to get aroimd; the 
Ferrari: Winthrop shoes. (in 
Esquire) © Wlnthrop Shoe Co., 
division. International Shoe Co.; 
9Apr57; KK124592. 
A supple performer, the Bravo, by 
Winthrop. (In Life, Apr. 8, 1957, 
p. 104) © Wlnthrop Shoe Co., 
division International Shoe Co.; 
8Apr57; KKI25016. 
INTERNATIONAL SWIMMING POOL CORP. © 
The Estho' Williams home swimming 
pool. Appl. author: Wilson, 
Haight, Welch & Grover, Inc. 
© 9Jan57; KK1225i|2. 
The Esther Williams home swimming 
pool. Appl. author: Wilson, 
Haight, Welch & Grover, Inc. 
© 10Jan57; KKI22793. 
INTERSTATE BAKERIES CORP. © 

In Milwaukee everybody loves Mrs. 
Karl's fine bread. (In Good 
housekeeping. Mar. 1956, p,l86) 
© 20Feb56; KK123079. 
Southern Callfomlans enjoy the 
bread with that Log Cabin flavor; 
21 tempting varieties. (In Good 
housekeeping, Sept. 1956, p. 192) 
© 20Aug56; KK12l4.93i4.. 
Southern Callfomlans go for that 
Log Cabin flavor; variety breads. 
(In Good housekeeping. Mar. 1956, 
p. 186) © 20Feb56; KKI23078. 

IOWA NUT CO. 

Tree Fresh nuts by Tlnco. Net 
weight 1 lb. or over. © Iowa 
Nut Co., Gerald Wendell Holmes, 
owner; 19Mar57; KK124630. 

ISODINE PHARMACAL CORP. © 

Amazing truth, by Reach. The sen- 
sational new painless iodine 
called Isodine stops infection 
amazingly fast. Appl. author: 
Reach, Yates & Mattoon. 
© llJan57; KK123507. 
The cold remedy martcet is bigger 
than the toothpaste market. 
Isodine gargle. P IO-I-5262. 
© 17 Jan 57; KKI23585. 
Concentrated Isodine gargle; new 
safe Iodine complex. For symp- 
tomatic treatment of sore throat 

Contents 2 fluid ounces. 

© 27Apr56; KK123584. 
Here's how Isodine works. 

© 5Nov56; KK1223i4.7. 
Infected; new painless iodine stops 
infection best. Isodine anti- 
septic. Appl. author: Reach, 



McCllnton & Co., Inc. © 29Mar57; 
KKI25369. 

Isodine antiseptic; new painless 
iodine, stops infection fast. 
© 17Nov56; KK12231J.8. 
New deodorant mouthwash gives you 
clean, fresh mouth for hour^; 
Isodine gargle, Appl. author: 
Reach, McCllnton & Co.. Inc 
© 4Apr57; KKI25368. 
New instant aspirin stops pain in 
minutes; instant Iso-Aspirin. 
(In The Evening eagle, Wichita, 
Kan., May 1, 1957, p. 2) Appl. 
author: Reach, McCllnton & Co., 
Inc. © lMay57; KK126356. 
New painless iodine stops infection 
fast; kills nearly twice as many 
types of germs ... Appl. author: 
Reach, Yates & Mattoon. 
© 10Jan57; KKI23509. 
Only one type of antiseptic kills 
all ten kinds of germs; Isodine. 
Appl. author: Reach, Yatea & 
Mattoon. © 9Jan57; KKI23508. 
Smoke too much? Now stop smoker's 
breath ... Isodine gargle. (In 
Schenectady gazette, Schenectady, 
N. y., Apr. 3, 1957) Appl. au- 
thor: Reach, McCllnton & Co., 
Inc. © 3Apr57; KK125597. 
Sore throat? How leading hospital 
stops sore throat pain fast. 
Appl. author: Reach, Yates & Mat- 
toon. © 9Jan57 (in notice: 1956); 
KKI23511. 
What do you use for child's infec- 
tions, scratches, scrapes, cuts? 
Doctors find new painless iodine 
stops infection best; Isodine. 
Appl. author: Reach, Yates & 
Mattoon. © 9Jan57; KK123510. 



JACKSON & CHURCH CO. 

Powerated tubular series. Appl. 
author: H. M. Foehl Associates. 
NM: rev. text. © Jackson & 
Church Furnace Division, Jackson 
& Church Co.; 23Feb57; KK123841. 
Warm air furnaces. Appl. author: 
H. M. Foehl Associates. 
© Jackson & Church Furnace Divi- 
sion, Jackson & Church Co.; 
23Feb57; KK123423. 

JACKSON & CHURCH FURNACE DIVISION, 

JACKSON & CHURCH CO. SEE Jackson & 
Church Co. 
JACOBSEN MANUFACTURING CO. © 

Jacobsen power lawn tools for 1957. 
Appl. author: Wesley Aves & Asso- 
ciates, Inc. © lJan57; KK122500. 

Lovely to look at, easy to mow with 
the Estate 2I4., by Jacobsen; the 
mower with shear-cut action. 
(In House & garden) Appl, au- 
thor: Wesley Aves & Associates, 
Inc. © 20Feb57; KK123271. 

Lovely to look at, easy to mow, with 
the Lawn King, by Jacobsen, the 
mower with shear-cut action. (in 
House & garden, Apr. 1957, p. 211) 
Appl. author: Wesley Aves & Asso- 
ciates, Inc. © 20Mar57; KK124301. 

Lovely to look at, easy to mow with 
the Modern Manor by Jacobsen, the 
mower with shear-cut action. (In 
Sunset, Feb. 1957, p. 163) Appl. 
author: Wesley Aves & Associates, 
Inc. © 20Jan57; KK12291+5. 

New Jacobsen Turbo-cut mows the way 
to easy outdooT' living. 21-lnch 
power propelled rotary. (in 
Household, Apr. 1957, p. 71) Appl. 
author: Wesley Aves & Associates, 
Inc. © 20Mar57; KK124654. 



CURRENT REGISTRATIONS 



New Jaoobsen Turbo-cut mows the 
way to easy outdoor living. 21- 
Inch power propelled rotary. (In 
The Farm quarterly, spring 1957. 
p. 147) Appl. author: Wesley 
Aves fi: Associates, Inc. © 5Mar57; 
KK124296. 

JANKE DEVELOPMENT CO., INC. © 
Red Band self-sealing plug-In 
coupler ... for all aviation: 
pressures, liquids, gases. 
O 2Jan57 (In notice: 1956) 
KKI23O57. 
JANNBX, SEMPLE, HILL & CO. 

Service «e quality extra; save during 
our IRHA Hardware Week sale. 
© 31Dec56; KK1227lj.8. 
JANOFSKY, JACK. © 

Cool your home with a Norky exhaust 
fan, a natural cooling pump; one 
easy-to- Install iinit cools entire 
house. © 22Jan57; KK122598. 
What are the three C's? Cool your 
home at lowest cost; Norky attic 
fan. Natural cooling Is naturally 
best. © 28Mar57; KK124062. 

JARDINE, QEOROE WINSOR. © 

Catheters and catheter guides, with 
extra advantages. © 26Feb57; 
KK124018. 

JECTRON CO, © 

There's a full life ahead, vhen you 
wear dentures. Appl, author: 
I. J. Dresch, © 28Sep56; 
KKI21908. 
JEFFERSON, CHARLES D. 

Jaygol kills roaches. SEE Meadows 
Chemicals, Inc. 

JEL SERT CO. © 

Aunt Wick '8 Pla-Vor-Ald; imitation 
grape flavor. For a cool soft 
drink. Net wt. 3/4 oz. 
© 25Mar57; KK124856. 
Aunt Wick's Pla-Vor-Ald; lemon-lime 
flavor. Net wt. 5/4 oz. 
© 25Mar57; KK124544. 
Aunt Wick's Fla-Vor-Aid; orange 
flavor. For a cool soft drink. 
Net wt. 3/4 oz. © 25Mar57; 
KK124261. 
JOHNSON, CLAUDE R. © 

Amarllloan; the newest electronic 
marvel, the Transistor. 
© 22Dec56; KK122910. 

JOHNSON (J. OLIVER) SEED CO. © 
Rolling Oreen grass seed mixture. 

5 lbs. net. Appl. author: 
Mllprlnt, Inc. © 26Mar57; 
KKI26292. 

JOHNSON it. JOHNSON. © 

Announcing the new large sire 

Band-Aid butterfly closure. (In 
Industrial medicine 4 surgery, 
Jan, 1957, p. 2) Appl. author: 
Cummins Associates, Inc. 
© 5.1an57; KKI2307I4.. 
DrcBS-a-Doll Disks, for dressing 
hobby craft dolls. Jan, the bed 
doll (and others] Contents 50. 

6 incb disks. NM: cover has a 
few elements of earlier instruc- 
tion sheet. O 150ct56; KK125245. 

For your convenience, 'jOO utorlle 
Red Ci'OBo cotton balls now avail- 
able in a handy profeoolonal 
package for the doctor's office. 
(In H.N., a Journal for nurses, 
Feb. 1957, p. 2) Appl. author: 
Cummins Associates, Inc. 
o iFob57; KK123108. 

Here are dlr«ctlona for foshlonlng 
another Rnpld-Plo doll; Carmellts, 
the Rlamoroua flonta doll. Appl. 
author: Wnnlny Avns ft Aaaoclataa, 
Inc. © Johnnon fc Johnson, Filter 
Protlucts Division; lApp;i6; 
KK12279U. 



Minimizes patient discomfort; 

Johnson's anesthetic lubricating 
Jelly. (In American Journal of 
obstetrics & gynecology. Mar. 
1957, p. 52) Appl. author: Cum- 
mins Associates, Inc. © lMar57; 
KKI24439. 

New, Johnson's contour-shaped dis- 
posable nursing pads. (in 
A.S.T.A. journal, Jan. 1957, p. 29) 
Appl. author: Cummins Associates, 
Inc. © lJan57; KK122965. 

New single-use K-Y sterile lubrl- 
caint. To open, break off tip 
... discard empty tube. (In Sur- 
gery, gynecology 8c obstetrics, 
Jan. 1957, p. 41) Appl. author: 
Cummins Associates, Inc. 
© lJan57; KK123757. 

1=2; one large Surglne linen 
saver 23" x 2k" equals two regu- 
lar underpads 17" x 2J4.". (In 
Nursing home administrator, Mar.- 
Apr. 1957, p.lj- of cover) Appl. 
author: Cummins Associates, Inc. 
© lMar57; KK123962. 

The only non-adhering dressing that 
is effective on any type of sur- 
gical lesion; Adaptic. (In Sxir- 
gery, gynecology & obstetrics, 
Jan. 1957, p. 66-67) Appl. au- 
thor: Cummins Associates, Inc. 
© lJan57; KK123755. 

Pre-wrap Surglpad dressing; adoi-t 
the complete line of pre-wrap 
dressings . (in American Journal 
of nursing. Mar. 1957. p. 266-267) 
Appl. author: Cummins Associates, 
Inc. 4Mar57; KK124054. 

Safe-wrap sterile Topper Sponges 
(two's) (In Hospital management, 
Jan. 1957, p. 71-72) Appl. au- 
thor: Cummins Associates, Inc. 
© 26Dec56; KK122185. 

Save 62 cents a roll with Zonaa 
adhesive tape. (in The Journal 
of the American Medical Assn. , 
Jan. 26, 1957, p.21) Appl. au- 
thor: Cummins Associates, Inc. 
© 26 J an 57; KK123575. 
Sterlpak non-adhering dressing; 
sticks to the patient, not to 
the wound. (In New England 
Journal of medicine, Apr. 18, 
1957) Appl. author: Cummins 
Associates, Inc. © l8Apr57; 
KKI26O9I. 

JOHNSTON LAWN MOWER CORP. © 

Give your lawn a facial . . . the 
Johnston Velva-Trim, for a bowl- 
ing green finish. (in Better 
homes & gardens, Apr. 1957, p.381) 
Appl. author: Wesley Aves & Asso- 
ciates, Inc. © 20Mar57; 
KKI24302. 

JONES (JESSE) SAUSAGE CO. © 

Go whole hog; enjoy Jesse Jones 
whole hog sausage. Mohamray. 
Appl. author: Walter J. Klein. 
© 21Dec56; KK122790. 

JUILLERET. JOSEPH A. O 

Thundercloud Juilleret's. 
O 12Aug56; KKI24509. 

Velvet Jullleret'8. O 12Aug56; 
KK 124 510. 



K 



KAESER flk BLAIR, INC. O 

lixcluolve Teaser calendars. Appl. 
author: John J. O'Connor. 
7Jan57; KK12)0(>7 . 
KAJIN (DAVID) INC. O 

The pen you can refill woarlnn 
white glovos; the new Weorevor 
ink cartridge pen. (In Life) 
Appl, author: Dowd, Rodflcld * 
JoUnotonc, Ino. O 4Keb57; 
KKI231OY. 



KASSOH, CONSTAI^T E. 

Wetcleanlng is costlier than you 
think. SEE Street (R. R. ) k Co.. 
Inc. 
KATHER, ALFRED C. © 

The clown presents toy of skill and 
fun for everyone. Ring-O, bounce 
the ball that rings the bell. 
© Alfred Kather; ieMar57; KK12395a 

Wow, it's the new ring-o Ring-A- 
Bell toy with bell tone. 
© l8May57; KK125539. 
KELCO CO, © 

Leading brewery publications agree: 
Kelcolold is news of major im- 
portance; Foamometer. Appl. au- 
thor: William D. Cayton. 
© 5Dec56; KK122310. 

KELLOGG CO. © 

New red supplement. Gro-Pup ribbon 
form dog food. Net weight 1 lb. 
9 oz. S 13Har57; KK1242>+. 
Raisin bran, with amazln' raisins; 
honey-comb coated. Free inside; 
mystery sailboat. Net weight 
9 1/2 oz. © 21Mar57; F3C124223. 
Rice Krispies. Outwit Mister 
Twister; win $50,000. Net wt . 
5 1/2 oz, © lMay57; KK125022. 
Rice Krispies. Snap, Crackle, Pop. 
Free inside; little squirt camera. 
Net wt. 5 1/2 Oii. © 15Mar57 
(in notice: 1956); KK124238. 
Rice Krispies; large size. Snap, 
Crackle, Pop. Free inside; 
little squirt camera. Net wt. 

9 1/2 oz. © 15Mar57 (m notice: 
1956); KK124240. 

Rice Krispies; new king size. 

Crackle, Snap, Pop. Free inside; 
little squirt camera. Net wt. 
13 oz. © 7Mar57 (in notice: 
1956); KK124233. 

Sugar frosted flakes; g-r-r-reat. 
Kids, get this giant 14' sub- 
machine squirt gun. Net weight 

10 oz. © 23Peb57 (in notice: 
1956) ; KK124222. 

Sugar Pops; shot with sugar. Pi^e 

wild animal inside. Andy Devine. 

Large size. Net wt, 8 oz. 

© 22Mar57 (In notice: 1956); 

KK124224. 
Sugar Pops; shot with sugar. Free 

wild animal inside. Guy Madison. 

Large size. Net wt. 8 oz. 

© 22Mar57 (In notice: 1956); 

KK124221, 
Sugar Smacks, sugar-toasted puffs 

of wheat. Free wild animal in- 
side. Net weight 9 oz. 

O 25Peb57 (in notice: 1956); 

KK124239. 
KELLY (ENMETT) CORP, © 

Emmett Kelly as Willie the clown. 

Emmotl with hammer. 7039. Appl. 

author: Saalfleld Pub. Co. 

<D 2Jnn57; KK12^M3. 
Emmett Kelly as Willie the ciown. 

Willie and lettuce. 7039. Appl. 

author: Saalflold Pub. Co. 

<D 2Jan57; KK122S1^. 
Bnreett Kelly as Willie the clown. 

WUlle on horai.. 703V. Appl. 

author; Saalriald Pub. Co. 

f^ 2Janr,7: KK122S1'.. 
Burnett Kelly as WUlle the clown, 

Willie with aaala. 7039. Appl. 

author: Saal field I»ub. Co. 

© 2Jan57j KR12.'51U. 
KKK-1-KAL ENaiNKWlNQ LAB(«ATORIB, 

INC, r , ^ 

Kem-I-Kal; llK>M refleotlns alumi- 
num heat roalatlnf. point, I 
quart alX»or ohromo flnlah. 



COMMERCIAL PRINTS AND LABELS 



KEM-I-KAL ENGINEERING U.BORATORIES, 
INC. © Cont'd. 

Appl. author: Clarence L. Petty. 
© lJull4.6; KKI22673. 



, FRANK H. © 
Dear publisher, editor, and ad- 
vertising director; Congressmen. 
White Sales Co. © 6May57; 
KKI25857. 

KENDALL CO. © 

From Bauer & Black, now, 51 gauge 
elastic stockings. (in Ladles' 
home Journal, Apr. 1956) 
© 29Mar56; KK124378. 
Varicose veins and the last 4 months 
of pregnancy ... Bauer & Black's 
new 51 gauge elastic stockings, 
(in Parents' magazine, June 1956, 
p.T^) © 25May56; ¥X.12kky). 

KKMMAR MANUFACTURING CO. © 

Newest California styling with 
Sylmer treated fabrics on the 
Pasadena sofa by Kejujar. (In 
House beautiful) Appl. author: 
Werner Lentz. © 5Mar56: 
KKI25088. 
Pasadena by Kenmarj exciting new 
California casvial styling with 
luxurious Firestone Poamex cush- 
ioning. (In Living for young 
homemakers, Nov. 1956, p. 79) 
Appl. author: Werner Lentz. 
© lNov56j KKI25966. 
KENTILE, INC. © 

Businessmen choose Kentlle floors 
for low first cost. (In The Sat- 
urday evening post, Jan. 28, 1956) 
© 2l4.Jan56; KK121959. 
How to add fresh new beauty to every 
home, by Isabelle Shaver. Kencork 
floors and walls, KenRubber tile 
floors [and others] (In Better 
homes & gardens, Feb. 1956, p.ll<.6- 
114.7 ) © 19Jan56; KK122989. 
KenFlex, vinyl asbestos tile; color- 
ful as a peacock. (Kentile vinyl 
asbestos tile) (In The Saturday 
evening post, July 16, 1955. 
p. 72) © 12JU155; KK121961. 
Like walking on a path of pine 
needles; put spring In your step 
... KenRubber. (In Ladles' home 
Journal, May 1956, p. 100) 
© 27Apr56; KK121960. 
Like walking on a velvety new mown 
lawn; put spring in your step 
with long-wearing KenRubber tile 
floors. (In The Saturday evening 
post, July lH, 1956, p. 65) 
© IOJUI56; KKI2338O. 
The loveliest floor is easiest to 
cleaa; KenRoyal, vinyl tile. 
(In The Saturday evening post, 
June 30, 1956) © 26Jun56; 
KKI25507. 
Low cost Corktone Kentile gives 
floors new luxury look. (In 
McCall's, May 195C, p. 6) 
w 19Apr56; KK122991 • 
Modernize your floors; it's easy 
with low-cost Kentile. (In Look, 
July 214., 1956) © 10JU156; 
KK122990. 
Now, a low-cost vinyl floor; only 
$13.90 per carton; KenPlor. 
(In American home, Feb. 1955) 
© 20Jan55; KK121958. 
Take a businesslike view of your 
flooring, you'll use low cost 
Kentile. (in Nation's business. 
May 1956, p. 2 of cover) 
© 25Apr56; KK1233B1. 

KKRSKIiR, lilC. 

Personal pocket file. Productive, 
personalized advertising. Appl, 
author: William H. Kersker, Jr. 
© 2l4.Jan57; KK122751. 



Too busy? In a rush? Customer re- 
lations -ororrams. Appl. author: 
'./illiam H. Kersker, Jr. 
29 Jan 57; Kia22752. 

Why have an expert do it; do it 
yourself. How to grease your 
own car. Productive personalized 
advertising. Appl. auther: '.Vil- 
11am H. Kersker, Jr. © llFeb57; 
KKI23169. 

KETCHPEL ENGINEERING CO. © 

Announcing a new stainless steel 
sanitary valve. Appl. author: 
Paul A. Ketchpel. © l6Mar57j 
KKI24381. 
KETCHUM, CLIFF. 

Doodle page of the month. Page 7, 
series 7, SEE Craftool Co. 

KIDDI KLIK. © 

Instructions for attaching Kiddl 
Klik. Appl, author: Bernard Q. 
Halloran. © 25Kar56; KK122571. 

KIEKHAEPER CORP. © 

A man who loves engines talks about 
outboards, by Jim Sprinkel; 
Mercury outboards for 1957. (In 
Life, Apr. 1, 1957, p. 96-97) 
Appl. author: Arthur Gille?ple. 
© lApr57; KK125391. 
Mightiest outboard shows its 

muscles 60 workhorse-power strong. 
New 6 cylinder Mercury Mai*: 75 
... (In Life, Apr. 22, 1957, 
p. 28-29) Appl. author: Arthur 
Gillespie. © 22Apr57; KK125379- 

KIMBERLY-CLARK CCRP. © 

Spark your large-size promotion with 
Kleenex in colors; feature the 
economy-size ij-OO' s pack ... 
Kleenex 200's now in colors, too. 
(In Chain store age, Jan. 1957, 
p. 30-31) Appl. author: Les 
Mather, © 10Jan57; KKI23136. 

KINGMAN, ZAYA. © 

Zaya's White Jade cream; let this 
soft caress enfold yovir flesh from 
mom to dusk. Contents net wt. 
k oz. avoir. © 23Jan57 (in 
notice: 1956); KK122806. 

KINGSPORT PRESS, INC. © 

American university presses. 

(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no. 18) (In Pub- 
lishers' weekly, June 10, 1957, 
p. 63) © 10Jun57; KKI26130. 
Essex Institute. (Essays on Door- 
ways to ABierlcan culture, by Paul 
M. Angle & Earl Schenck Miers, 
no. 17) (In Publishers' weekly. 
Hay 6, 1957, p. 55) © 6May57; 
KKI25172. 
The Huntington Library. (Essays on 
Doorways to Anerican culture, by 
Paul M. Angle & Earl Schenck Miers, 
no. 13) (In Publishers' weekly, 
Jan, 7, 1957, p. 79) © 7Jan57; 
KKI22337. 
National Geographic Society. 

(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no.l6) (In Pub- 
lishers' weekly, Apr. 1, 1957, 
p. 63) © lApr57; KKI24436. 
New York University Club Library. 
(Essays on Doorways to American 
culture, by Paul M. Angle & Earl 
Schenck Miers, no. 15) (in Pub- 
lishers' weekly. Mar. k, 1957, 
p. 115) © 'tMar57; KK123552. 
The State Historical Society of 
Iowa. (Essays on Doorways to 
American culture, by Paul M. Angle 
& Earl Schenck Miers, no.l4) (In 
Publishers' weekly, Feb. 4, 1957, 
p. 77) © '^Peb57; KK122963. 



KINNER PRODUCTTS CO. © 

Odoriforous; kills most displeasing 
odors instantly; spray a little 
in each room. 1 gallon. Designed 
by Dodrill Design Studio. Appl. 
author: Robert Estle Kinner. 
© l8Feb57; KKI23218. 
KINNEY, WILBUR C. © 

News release: Irrigation labor costs 
51 1/2^ per acre; Port-Alum. 
© W. C. Kinney; 10Jan56; KK122393. 

Port-Alum valve corrosion preven- 
tion anode. © 11 Jul 56; 
KKI25716. 

Water and fertilizer losses. Port- 
able Aluminum Irrigation Co. 
© W. C. Kinney; 12Sep56; KK12239i4.. 

Why? Portable alumlnxim irrigation 
systems. © 8Feb56; KK125715. 

KIRSCH MUSHROOM CO. © 

Mushroom powder, imported from 

Europe; 100^ pure. This box con- 
tains 1 doz. Jars. Appl. au- 
thor: Abraham H. Kirsch. 
© lPeb57; KKI23785. 



KLEE, K. FRED, d.b.a. KLEESONS, INC. 

SEE Kleesons, Inc. 
KLEESON'S, INC. 

Wrought iron lamp posts; wrought 
iron serves the purpose, beauti- 
fully. © K. Fred Klee d.b.a. 
Kleeaon'3, Inc.; 9Peb57; 
5KI25I76. 
Yellow pages advertising in phone 
books, Kleesons will share the 
cost of these ads on co-op terms. 
Ornamental iron. © K. Fred Klee 
d.b.a. Kleeson's, Inc.; 9Peb57; 
K3C124117. 
You cannot buy better insurance . . . 
only wrought iron K railings give 
your home such attractive safe- 
guards. © K. Fred Klee d.b.a. 
Kleesons, Inc.; 150ct56; 
KKI23175. 

K.LEIN, ABRAHAM. © 

Little Miss Dressmaker's apron & 
sewing kit; for girls of all ages. 
Ready made apron; doll; doll's 
pattern, materials, trimmings, 
supplies. © 24Mar57; KK124730. 

K'LENE PRODUCTS CO,, INC. © 

Rust buster; free rusted or corroded 
areas . . . Contents 1 gallon, ( 
© 3Jun57; KKI25912, I 



KNAPP, JEROME J. d.b.a. KNAPP ENTER- 
PRISES, SEE Knapp Enterprises, 
KNAPP ENTERPRISES, 

Sharapoodle. © Jerome J. Kiiapp 

d.b.a. Knapp Enterprises; 10Dec56: 
KK12214.93. 

KNELL, BOYD. © 

Young Americans. No. 3 size adjust- 
able book cover. © 4Apr57; 
KKI24545. 

KNEUBUHL, DOUGLASS C. © 

Urchins of the sea; Moby, the 
whale. © 150ct56; KKI2383O. 

KNIGHT BROS. PAPER CO. d.b.a. CRUSADER 
PAPER PRODUCTS. SEE Ci-^isader paper 
Products. 



KNOWLTON'S CREAMERY. © 

M-m-m-m; chocolate fudge, marsh- 
mallow and pecans. Chocnut fudge 
ice cream with marshmallow twirl. 
Appl. author: Cusick-Schwerice & 
Wild. © 300ct56; KK120725. 



CURRENT REGISTRATIONS 



KOCH, LOUIS. © 

1957 baseball chart; St. Louis 
[Cardinals] schedule In other 
cities. © 24Apr57; KK125020. 

KOODIN, BEN. © 

Satellite Space-Station action toy. 
© 6Jun57; KKI25972. 

KOZAK AUTO DRYWASH, INC. © 

Does your car get shameful [sic] 
dirty? (Ad no.g't) Appl. author: 
E. C. Walker. © 24Mar57j 
KK12it696. 
Does your car get shameful [sic] 
dirty? [Endorsed by] Mr. and 
Mrs. J. B. Basil, Mrs. R. J. 
Hawn [and others] Appl. author: 
E. C. Walker. © 13Jan57; 
KKI23102. 

KRIM-KO CORP. © 

Topps; pure chocolate fudge sauce. 
Net weight 10 1/2 oz. Appl. au- 
thor: Egon Ungar. © l8Dec56; 
KKI23617. 



: (G.) BREWING CO. © 
True beer drinkers go Krueger, the 
beer with zing. (In Morristown 
dally record, Feb. 13, 1957, p. 4) 
© 13Feb57; KKI23656. 
KIJRLAND ENTERS ISES, INC. © 
Solution to spectacle puzzle. 
Appl. author: Jacob Kurland. 
© 28jan57; KKI22814. 
KWIKSET LOCKS, INC. 

Introducing Kwlkset's new Bel Air 
design; a dramatic achievement in 
lockset styling, Appl. author: 
Richard E. McParland. © Kwikset 
Sales & Service Co., sales divi- 
sion of Kwikset Locks, Inc.; 
lJul$6; KK122858. 



L. C. A. LABORATORIES. 

Available soon, LCA Laboratories 
vacuum reagent buret/pipet ... 
Universal band clamps. © Roger 
William McBrlen d.b.a. L. C. A. 
Laboratories; UDec56; KK1229I+2. 

L. 0. P. GLASS FIBERS CO. © 

Different in looks, different in 

action; new L. 0. P. glass fibers' 

home insulation. Thormo-Sensitive. 

Appl. author: Brooke, Smith, 

French & Dorrance, Inc. 

© llApr57; KKI25226. 
New kind of home Insulation; 

Thermo-Sensltlve. (In House & 

home, Apr. 1957, p.58) Appl. 

author: Brooke, Smith, French & 

Dorrance, Inc. © 8Apr57; 

KK12t55'*. 
LADY ESTHER, division of CHEMWAJt CORP. 
SEE Chemway Corp. 

LAMBKRT-IIUDMUT DIVISION, WARNKR-IJVM- 
EF;nT PHAFtMACKUTICAL CO. SEE Warner- 
Lambert Pharmaceutical Co., Inc. 
lAMP PROMOTIONS CO., INC. O 

Plantollte; another Sundial original. 
Appl. author: Julian Joaophaohn. 
® 21Doc;;6; KK122U77. 
LANG, BERTRAND A., 3R. C 

The Bertellen wind-brake, for the 
beach, camping or In the back- 
yard. O 15Apr57; KK125750. 
LANOLIN PLUS, INC. O 

AnnounclnK, llpatlck 35, by Lanolin 
"' - B«auty treat your llpu. 



(In American halrdreot 
culture. May \')','f . p.'j) 
author: Kuosol M. Seeds 1 
o lMay57; KK1?53'<3. 



Appl 



>auty 



Exclusive complexion control liquid 
make-up, by Lanolin Plus. (in 
McKesson profitunitles, Apr. 1957, 
cover) Appl. author: Russel M. 
Seeds Co., Inc. © lApr57; 
KKl 25025. 
Now, end problem sicin blemishes ... 
doctor's discovery guarantees ... 
(In Rochester times -union, Roch- 
ester, W. Y., Feb. 18, 1957, 
pt.2, p. 31) Appl. author: Rus- 
sel M. Seeds Co., Inc. © l6Peb57; 
KKI25023. 
Now, end problem skin blemishes — 
sufferers from problem skin . . . 
(In The Commerolal apoeal. Hem- 
phis. Tenn., Feb. lo, 1957, pt.l, 
p. 16) Appl. author: RuBsel M, 
Seeds Co., Inc. © iePeb57; 
KKl 25024. 

LANTZ (WALTER) PRODUCTIONS, INC. © 
Woody Woodpecker's kite book; free 
color comic book; ask P.G. and E. 
for your free copy. © 20 Jan 57 
(in notice: 1956); KK123450. 
LARSON, EDWARD H., NELSON J. MCMAHON 
& ELMER D. SILHA composing the firm 
ELMORENE CO. SEE Elmorene Co. 
LARUS & BRO. CO., INC. © 

Amazing proof; only new Holiday 
cigarettes give you perfect fil- 
tration . . . (In New Haven reg- 
ister, Apr. 29, 1957, p.l4) 
Appl. author: Reach, McCllnton 
* Co. © 29Apr57; KK125166. 
New filter cigarette breaks taste 
barrier; Holiday cigarettes Jet- 
flo filter gives you real tobacco 
taste. [Seated man, in cap, 
smoking cigarette & v/atching 
jets] (In New Haven evening reg- 
ister, Feb. 18, 1957, p. 9) 
Appl. author; Reach, Yates & Mat- 
toon. IS) lBFeb57; KKI23823. 
New filter cigarette breaks taste 
barrier; Holiday ,1et-flo filter 

fives you real tobacco taste. 
Man smoking cigarette; Jet in 
sky] (In New Haven evening reg- 
ister, Feb. 4, 1957. p. 12) ftppl. 
author: Reach, Yates & Mattoon. 
© 4Feb57; KKI23822. 
New, Holiday cigarettes give premi- 
ums without waiting. Get free 
Holiday catalog at your dealer. 
Appl. author: Reach, Yates & Mat- 
toon. O 6Mar57; KK124021. 
New Holiday cigarettes with Jet- 
flow filter give you premiums 
without waiting. (In Worcester 
telegram gazette, Apr. 29.- 1957, 
p. 20) Appl. author: Reach, 
McCllnton & Co., Inc. © 29Apr57; 
KKI25168. 
Only Holiday cigarettes give you 
free girts rlglit now ... new 
Holiday Jet-flo filter. (In The 
Evening gazette, Worcester, Mass., 
Feb. It, 1957. p.t) Appl. au- 
thor: Reach, Yates & Mattoon. 
to JlFebb7i KK123a2'», 
Why wait for cigarette premiums? 
Holiday Jet-flo filter. (In 
Worcester dally telegram, Feb. 11, 
l'J57. p. 5) Appl. author: Reach, 
Yates & Mattoon. O llFeb57; 
KKI23U21. 

LASS ITER CORP. Hi 

Corrufllm, cushioned packaging mndf 
of AvlBco cellophane. O 8A| r57 ; 
KK12'4536. 

l-ixqulalto nylona. Zlg sag doalj-'.n. 
Appl . author: Nomui Andoraon 

sciiraitt. (0 i3Fob!;7; KK123693. 

l.AVINO (K. J.) * CO. O 

Refractory brick cnlaulator. 
o P'jMar'>7; KKIP'I MW. 



LAWTON CO. © 

22L-610 Rochester- Pean forceps, 
6 1/4 inches, curved, 
© 17Jun57; KKl 26 346. 

LEBOW BROS., INC. S 

Decade o' fashion. Appl. author: 
Victor Lebow. © 15Aug56; 
KK124008. 
LEDERER, ALBERT J. sole proprietor 
PKO-A.M PRODUCTS CO. SEE Pro-Ara 
Products Co. 

LEDOUX, WILFRID. © 

Announcing a new self-opening bread 
wrapper; one pull on the loose 
tab and the loaf is open. 
© llJan57; KK123139. 
Announcing a new self-opening label 
for bread wrappers. © 26Peb57; 
KKl 23522. 
A new self-service device to open 
bread wrappers. © 10Dec56; 
KK122375- 
LEE (H. D.) CO. © 

Make that hitch snug. Just like r .c 
Lee Riders; authentic western 
Jeans. (in The Dude rancher, 
spring quarterly 1957, p. 4 of 
cover) Appl. author: Grey Ad- 
vertising Agency, Inc. © lApr57; 
KKI24981. 

They fit you, they fit the saddle; 
Lee Riders are tailored for good 
looks, lasting comfort. Appl. 
author: Grey Advertising Agency. 
© 3Jan56 (in notice: 1955); 
KK124275. 

LEE, JOHN M. © 

Thanks; their hopes S: abilities need 
kind stimulation. Thanks Co.; 
real estate and insurance. Horse 
with a crutch & one-arm Jockey. 
© l4Feb57; KKI23363. 

LEKAS (NICHOLAS) CORP. © 

Imported 100^ pure olive oil; 
quality supreme. Net contents 
one half gallon. Appl. author: 
National Tin Can Manufacturing 
Co. © 8Jan57; KKl 24347. 

LENNOX INDUSTRIES, INC. & 

Did you say Lennox air conditioning? 
I'd love to see your etchings. 
Par.senger with arm around stew- 
ardess. In plane. (In The New 
Yorker, Mar. 23, 1957, p.l?5) 
© 23Mar57; KK124o4i. 
Everybody talks about women . . . 
only Lennox gives you a complete 
program to sell women. Lennox, 
rforld leader in all-season air 
conditioning for the home. (In 
American builder, Feb. 1957, 
P.I7B-I79) >.-^ lPeb57; KK1232J4. 
Everybody talks about women . . . 
only Lennox gives you a complete 
program to sell women. Lennox, 
world leader In all-se&son air 
conditioning for the home. (In 
American builder. Mar. 1957, 
P.194-IOS) O lM«r57: KK1236Y4. 
Here '3 wiiy you'ro so s-i.'xrl to buy 
thut, now iioiio now; Loniiox ull- 
seaaon air oondltlonlnR. (In 
Parents' raoftoalno, May 19!ib, 
p. 29) <^ 20Arr?6; KKl??'^^?. 
How to get BUMser air oondl tlonlng 
out of your warm air heating ayp- 
tem. Stowowai" air conditioner. 
(In Better hoaea «i gardens , Mar. 
1957, p.U>4) O lOFebSY; 
KKl 2351b. 
Noiiody does norc for your fnmllr 
than your local Lennox oomfort 
oraftanan; Lennox all-aoaaon air 
con.lltlonlnB. (In Llvlnp for 
younff honamakara. Pah, 1957, 
p. 20-21) •> 21Jan57 (In notloa: 
1956) J KK122y40. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



LENNOX INDUSTHISS, INC. © Cont'd. 
NoWj from Lennox, a whole-house 
air conditioner for cigarette 
money; it's the new Lennox Stow- 
away air conditioner . . . (In 
Better homes & gardens, Apr. 1957, 
p. 315) © lOMarST; KK124797. 
Now, from Lennox, world leader in 
home comfort, a whole-house air 
conditioner, only S599. (In 
Life, July 2, 1956. P.IO) 
© 2Jul56; KKI23926. 
Swap old smoky for modern Lennox 
automatic heating. (In Living for 
young homemakers, Sept. 1956, 
p. 10-11) © 21Aug56; KKI26557. 
A totally new concept in cla; 



;ila- 



(In 



The School executive, Jan. 1957, 
p.3«) ^ 8Jan57; KK122300. 
Woman's touch features; to help you 
give your homes preater sales 
appeal; Lennox, vjorld leader in 
all-season air conditioninK for 
the home. P) 18 Jan 57; Kia22695. 

LESHER PRINTERS, INC. © 

Place your order, then set up the 
dee-llsh family table; special 
children's menu. ABC Restaurant. 
NM: all new except some text & 
certain lllus. © 51May57; 
KKI26OO6. 

LEVER BROS. CO, (Ti 

Here's how to make the new Spry- 
crust lemonade chiffon pie, with 
Knox sky-hi lemonade chiffon 
filline; Spry. (In The Flint 
journal, June I3, 1956> P.3U) 
Appl. author: Poote, Cone & 
Belding. O 13Jun56; Kia22268. 
Introducing Sprycrust, simple but 
sensational; Spry, vegetable short- 
ening. Chocolate scatter Spry- 
crust, mocha filbert Sprycrust, 
honeyed peanut Sprycrust. (In 
The Flint journal. Mar. 28, 1956 > 
p.Ul;) Appl. author: Foote, Cone 
& Belding. 28Mar56 ; KK122277. 
Introducing Sprycrust, the first 
new idea in the history of pie- 
crust . . . chocolate scatter Spry- 
crust, mocha filbert Sprycrust, 
honeyed peanut Sprycrust; Spry, 
vegetable shortening. (in The 
Rhode Islander (Providence Sunday 
journal) Mar. 18, 1956, p. 8-9) 
Appl. author: Foote, Cone & Bel- 
ding. © l8Mar56; KK124031. 
Introducing Sprycrust, the first 
new idea in the history of pie- ' 
crust; simple but sensational; 
Sprycrust is flavored piecrust. 
Chocolate crunch Sprycrust, cof- 
fee pecan Sprycrust, pineapple 
coconut Sprycrust; Spry, vege- 
table shortening, (In The Flint 
journal, Jan. 11, 1956, p.30) 
Appl. author: Foote, Cone Tc 
Belding. O llJan56; KK122269. 
Introducing Sprycrust, the first 
new idea in the history of pie- 
crust; S; ry, vegetable shortening. 
Chocolate crunch Sprycrust. (In 
The Flint Journal, Feb. 1$, 1956, 
P-33) Appl. author: Foote, Cone 
& Belding. P) 15Feb56; KK122272. 
Introducing Sprycrust, the first 
new Idea In the history of pie- 
crust; Spry, vegetable shortening. 
Chocolate cirunch Sprycrust. (in 
The San Francisco examiner, Jan. 
26, 1956, p. 9) Appl. author: 
Poote, Cone & Belding. 
© 26jan56; KK124032. 
Introducing Sprycrust, the first 
new Idea in the history of pie- 
crust; Spry, vegetable shortening. 
Coffee pecan Sprycrust. (In The 



Flint Journal, Feb. 29, 1956, 

p. 36) Appl. author: Poote, Cone 

8e Belding. (9 29Peb56; KK122276. 

Introducing Sprycrust, the first 
new idea in the history of Spry- 
crust; Spry, vegetable shortening. 
Coffee pecan Sprycrust. [Instant 
coffee, pecans, filling] (In The 
Rhode Islander, Providence Sun- 
day journal, Mar. I4., 1956, p. 19) 
Appl. author: Foote, Cone & 
Belding. O l4.Har56; KK122270. 

Mocha pecan pie mates, simple but 
sensational; Spry, vegetable 
shortening; IJescafe, instant 
coffee. (In The Flint journal, 
Apr. 18, 1956, p. 16) Appl. au- 
thor: Foote, Cone & Belding. 
© l8Apr56; Kia22273. 

Simple but sensational; Spry, vege- 
table shortening. Pineapple coco- 
nut Sprycrust. (In The Flint joui^ 
nal. May I6, 1956, p. 22) Appl. 
author: Poote, Cone & Belding. 
l6T.'ay56; KK122271. 

You'll wonder where the yellow went, 
when you brush your teeth with 
Pepsodent. [Boy] (in Chicago 
Sunday tribune, Feb. 24, 1957, 
comic section, p. 7) Appl. au- 
thor: Poote, Cone & Belding. 
© 24Peb57; KK126241. 

You'll wonder where the yellow went, 
when you brush your teeth with 
Pepsodent. [Girl] (In Chicago 
Sunday tribune. Mar. 24, 1957, 
comic section, p. 6) Appl. au- 
thor: Poote, Cone & Belding. 
© 24Mar57; KK126242. 
LEVY (HENRY S.) & SONS, INC. © 

All he can see is Levy's real 

Jewish rye [and] cinnamon raisin 
bread. (In The New YorK times, 
Oct. 1, 1956, p.lij.) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© 10ct56; KK12233i4-. 

LEVY, ROBERT G. © 

8 second quickie. Robert's, in 

the village. Specialists in adult 
feminine fashion. (In The Hous- 
ton post, Nov. 18, 1956) 
© I8N0V56; KKI23835. 

LEWIS, GRACE CAROLYN d.b.a. GRAFEL 
MANUFACTURING CO. SEE Graf el 
Manufacturing Co. 

LEV;iS ASPliALT EiJGIiJEERING CORP. ^ 
Karnak Renu-Top; new waterproofing 
system that adds years of life to 
weathered roofs. (In American 
roofer & siding contractor, Jan. 
1957, p,29) Appl, author: V/11- 
son, Haight, Welch & Grover, Inc. 
© 22Jan57; ica22651. 
Lav/US iiLKC'i'RIC CO. © 

Relay adjust.nent instructions, 

Appl. author: Alexander Jay Lewus. 
Hi: operating instructions. 
© l5Jul56; ICK122i|.27. 

LEWYT CORP. © 

New Lewyt power cleaner; model 90. 

Appl. author: Walter Dally. 

© 1NOV56; KKI25854. 
New, Lewyt Zephyr vacuum cleaner; 

model 81. Appl. author: Walter 

J. Daily. © lJan57; KKI25855. 

LIEBENOW, JULIUS GUST AVE. © 

Construction procedure for bridged 
solid dies. © 19Jan57; 
KKl 25892. 
Corrugated die-cutting — rotary. 
Flat-feed Miehle corrugated die- 
cutter. © 13Mar57; KK1238l4. 
The Reservoyer roller; offset press 
distribution for Miehle flat-beds, 
© 22Apr57; KK12U718. 



LIEBMANN BREWERIES, INC. © 

Around the world in 80 years, you'll 
never find a better beer, says 
Mike Todd ... Black & white. 
(In New Yoric daily news, Apr. 22, 
1957, p. 31) Appl. author: Poote, 
Cone & Belding. © 22Apr57; 
KKI26253. 
Around the world in 80 years, you'll 
never find a better beer, says 
Mike Todd ... 4 colors. (In 
New YoiHc Sunday news, coloroto 
magazine. May 19, 1957, p. 3) 
Appl. author: Poote, Cone & Beld- 
ing. © 19Hay57; KK126254. 
Blooming blossoms bring booming 
sales for Rhelngold dealers. 
Miss Rhelngold. Cherry blossoms. 
(In Connecticut beverage Journal 
blue book, Apr. 1957, p.144) 
Appl. author: Poote, Cone & Beld- 
ing. © lApr57; KKI26238. 
The course is clear for greater 
Rhelngold sales. Miss Rhelngold 
1957. Golf. (In Connecticut 
beverage Journal blue book, Jvme 
1957, p. 152) Appl. author: 
Poote, Cone & Belding. © lJun57; 
KKI26249. 
For years. New York's only real 
bock beer. Rhelngold. (In New 
York daily mirror. Mar. 11, 1957, 
p. 7) Appl. author: Foote, Cone 
& Belding. © llMar57; KK124568. 
Getting up steam for the biggest 
Rhelngold year . . . Miss Rhelngold 
1957. Margie McNally. Ski. (In 
Connecticut beverage journal blue 
book, Jan. 1957, p. 120) Appl. 
author: Poote, Cone & Belding. 
© lJan57; KK124570. 
The greatest beer on earth, says 
John Rlngling North. Rhelngold. 
(In New York daily news, Apr, 8, 
1957, p. 57) Appl. author: Poote, 
Cone & Belding. © 8Apr57; 
KKI26256. 
How to be a hit in any year. Rheln- 
gold. Can of Rhelngold & 3 
theatre tickets. (In New Yoi^c 
post. Mar. 4, 1957, p. 22) Appl. 
author: Poote, Cone & Belding. 
© 4Har57; KK126234. 
I can't go fast enoxigh when It's 
Rhelngold, says Ray Bolger. 
(In New York Sunday news, coloro- 
to magazine. May 26, 1957, p.5) ■ 
Appl. author: Poote, Cone & Beld-M 
Ing. © 26May57,- KKI2626O. ■ 
I'm never at a loss for words about ^ 
my favortte beer, says George 
Jessel ... Rhelngold. (in New 
Yoric mirror. May 20, 1957, p.7) 
Appl. author: Poote, Cone 4 Beld- 
ing. © 20May57; KKl 26257. 
Matchless, and I do mean Rhelngold, 
says Groucho Marx. (in Sunday 
news, coloroto magazine, Apr. l4, 
1957, p. 15) Appl. author: 
Poote, Cone & Belding, © l4Apr57; 
KKI2626I. 
MlsS Rhelngold brings you season's 
greetings, and a word about a 
great year. I'll never forget 
1956 ... says Hillie Merritt ... 
(In Connecticut beverage Journal 
blue book, Dec. 1956, p.l8o) 
Appl. author: Poote, Cone & Beld- 
ing. © lDec56; KKI24569. 
My beer is Rhelngold, the dry beer, 
says Barbara Bel Geddes. (In 
New York daily mirror, Dec. 10, 
1956, p. 13) Appl. author: Foote, 
Cone & Belding. © 10Dec56; 
KKI2I4.563. 
My beer is Rhelngold, the dry beer, 
says Beatrice Lillie. (in New 
York dally rlrror, Jan, 21, 1957, 
p,ll) Appl. author: Poote, Cone 
& Belding. © 21Jan57; KK126245. 



CURRENT REGISTRATIONS 



My beer is Rhelngold, the dry beer, 
says Brian Aheme. (in New Yoric 
dally mirror, Jan. Ik, 1957, p. 11) 
Appl. author: Poote, Cone & Beld- 
Ing, © l4jan57; KK126245„ 

My beer Is Rhelngold, the dry beer, 
says David Wayne. (In New York 
dally mirror. Mar. 25, 1957, p.9) 
Appl. author: Poote, Cone & Beld- 
Ing. © 25Mar57; KKI26232. 

My beer Is Rhelngold, the dry beer, 
says Don Ameche. (In New York 
daily mirror, Nov. 12, 1956, p.9) 
Appl. author: Poote, Cone & Beld- 
ing. © 12NOV56; KK12'I567. 

My beer Is Rhelngold, the dry beer, 
says Dorothy Kilgallen. (In New 
York daily mirror, Feb. 11, 1957, 
p.91 Appl. author: Poote, Cone 
& Beldlng. © llFeb57; KK124559. 

My beer is Rhelngold, the dry beer, 
says Parley Granger. (In New York 
dally mirror, Dec. 5, 1956, p. 7) 
Appl. author: Poote, Cone & Beld- 
lng. © 5Dec56; KK124564. 

My beer Is Rhelngold, the dry beer, 
says Pemando Lamas. (In New 
Yoric dally news, Peb. 18, 1957, 
p. 31) Appl. author: Poote, Cone 
& Beldlng. © l8Peb57; KK1262'f6. 

My beer Is Rhelngold, the dry beer, 
says Geraldlne Fitzgerald. (In 
New York dally news, Peb. 25, 
1957, p. 29) Appl. author: 
Poote, Cone & Beldlng. © 25Feb57; 
KK126240, 

My beer is Rhelngold, the dry beer, 
says Hillle Merrltt, Illss Rheln- 
gold 1956. Mailbox. (In Newsday, 
Dec. 15, 1956, p.U) Appl. author: 
Foote, Cone & Beldlng. ® l5Dec56; 
KK12U562. 

My beer Is Rhelngold, the dry beer, 
says Ida Luplno ... (In New Yoric 
dally news. May 1?, 1957, p. 35) 
Appl. author: Poote, Cone & Beld- 
lng. © 1^4ay57; KKI26251. 
My beer Is Rhelngold, the dry beer, 
says Lisa Kirk. (in New York 
dally mirror, Nov. 26, 1956, p. 11) 
Appl. author: Poote, Cone & Beld- 
lng. © 26N0V56; KKI24565. 

My beer Is Rhelngold, the dry beer. 
Bays Margie McNally, Hiss Rheln- 
gold 1957. Cherry blossoms. (In 
New York dally mirror, Apr. 1, 
1957, P.7) Appl. author: Poote, 
Cone & Beldlng. © lApr57; 
KKI26239. 
My beer is Rhelngold, the dxy beer, 
says Marele McNally, ;.j.33 RJiein- 
gold 1957. Colorado Mountains. 
(In Connecticut circle, Jan. 1957, 
p. 32-35) Appl. author: Poote, 
Cone & Beldlng. © 20Dec56 (in 
notice: 1957); KK124573. 
My beer is Rhelngold, the dry beer, 
says Marble McNally, Miss Rheln- 
gold 1957. Plrehouse. (in New 
York daily mirror, Feb. 4, 1957, 
p. 13) Appi . author: Foote, Cone 
& Beldlnc. «;4Feb57; KKJ?457't. 
My beer is Rhelngold, the dry beer, 
says Margie McNally, Miss Rheln- 
gold 1957. Golf. (In New York 
mirror, June j5, 1957, P.7) 
Appl. author: Poote, Cone & Beld- 
lng. O 3Jun57; KK126259. 

My beer la Rhelngold, the dry boor, 
Bays Margie McNally, Ml»8 Rheln- 
gold IVL.7. Oroenhouae. (In New 
YorK dally mirror. Mar. k, 1957, 
p. 13) Appl. author: Foote, Cone 
tc BuidlnK. O UMar57; KK126235. 

My beer Is Rhelngold, the dry beer. 
Bays MarKle McNally, MIbb Rheln- 
gold 1957. [MlBB RholnKold paint- 
ing boat) (In New Yortc mirror. 
May 6. l')'yf , p.9) Appl. author: 
Poote, Cone * Beldlng. O 6M*y57; 
KKI26250. 



My beer is Rhelngold, the dry beer, 
says Margie McNally, Miss Rheln- 
gold 1957. The Silverton. Ski. 
(In Nev/ York daily mirror, Jan. 
7, 1957, p.9) Appl. author: 
Foote, Cone i Belding. © 7Jan57; 
KKI24561. 

My beer is Rhelngold, the dry beer, 
says Patricia Neal. (in New Yortc 
dally mirror, Nov. 19, 1956, p.7) 
Appl. author: Foote, Cone & Beld- 
lng. © I9N0V56; KKI24566. 

My beer is Rhelngold, the dry beer, 
says Paul Douglas. (in New York 
daily mirror. Mar. IcS, 1957, p.7) 
Appl. author: Foe te , Cone & Beld- 
lng;. © l8Mar57; K!;i24560. 

My beer Is Rhelngold, tne dry beer, 
says Peggy Lee. (in New Yortc 
post, Dec. 30, 1956, p. 11) Appl. 
author: Poote, Cone & Beldlng. 
© 30Dec56; ICK126244. 

My beer Is Rhelngold, the dry beer, 
says Ray Bolger. (in New York 
dally news, Apr. 29, 1957, p. 35) 
Appl, author: Poote, Cone & Beld- 
lng. © 29Apr57; KK126252. 

My beer is Rhelngold, the dry beer, 
says Shelley Winters. (in New 
York daily news, Dec. 24, I956, 
p. 15) Appl. author: Poote, Cone 
& Beldlng. © 24Dec56; KK124571. 

Our beer is Rhelngold, the dry beer, 
say Hal March and Miss Rhelngold 
1957. (In New York dally mirror, 
Apr. 15, 1957, p.7) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 15Apr57; KK126255. 

Prettiest flower girl in town; best 
beer salesman, too. Miss Rheln- 
gold 1957. Greenhouse. (In 
Connecticut beverage Journal blue 
book. Mar. 1957, p.l48) Appl. 
author: Foote, Cone & Belding, 
© lMar57; KKI26236. 

Question: Which beer IB It? Answer: 
Rhelngold extra dry. $64,000 
question booth. (in New Yoric 
dally news, Jan 26, 1957, p.29) 
Appl. author: Poote, Cone & Beld- 
lng. © 28jan57; KK126247. 

Rhelngold sales go sailing along In 
May. Miss Rhelngold. Sailboat. 
(In Connecticut beverage Journal 
blue book. May 1957, p. 144) 
Appl. author: Poote, Cone & Beld- 
ing. © lMay57; KK126248. 

Season's greetings; Rhelngold extra 
dry. Hillle Merrltt, Miss Rheln- 
gold 1956. Mailbox. (In Connect- 
icut circle, Dec. 1956, p. 4 of 
cover) Appl. author: Poote, Cone 
& Beldlng. © 20Nov56; KKI2623O. 

She Just wants to set your sales on 
fire. Lovely Margie McNally ... 
as Miss Rhelngold 1957 ... Pire- 
house. (In Connecticut beverage 
Journal blue book, Peb. 1957, 
p. 153) Appl. author: Poote, Cone 
& Beldlng. o lPeb57; KK126233. 

The welcome mat Is out. Rhelngold. 
Man In front of tavern with wel- 
come mat. (In New York dally 
news. May 1, 1957, p. 47) Appl. 
author: Poote, Cone & Belding. 
o lMay57; KKI26258. 

You've elected Margie McNally Miss 
Rhelngold 1957. Miss Rhelngold 
with bouquet. (In The New York 
times magazine. Doc. 16, 195t>, 
p. 56) Appl. author: Poote, Cone 
* Beidlng. (^ 16Deo56; KK12U572. 

I,IPE-L001' TOURNIQin-rr. « 

Save the blood of llfo; Life Loop 
Toumlquft. So cnolly appll<'d 
by InJuifd. Appl. outlior: 
JoociJi L. YuhoB. O IN0V56; 
KK12'l?>l. 



LI'K>EiT & l-HffiP.S TOBACCO CO. -5 

Enjoy the full flavor of ncdem liv- 
ing; live modern, smoke L ?' V., 
(In Life, July 9, 1V56, p. 8-9) 
Appl. author: Chase S-^all. 
O 5Jul56; KKI22526. 
Enjoy the full flavor of modern 
living; live modern, smoke L & :i. 
[Man crankinf: old-fashioned car; 
nan lij^hting'cij^arette of "irl in 
modern car] (In Life, June 11, 
1956. p. 61.-65) ^5 7Jun56; 
hj-:i226l0. 
Enjoj the fiill flavor of modern 
living; live modern, smoke L & li. 
[C Id-fashioned tennis match; mod- 
ern tennis naoch] (In Life, Aur. 
b, 1956, v.k(>-h.7) "^ 2-:-ir5b; 
i::a22'-ii. 
Like your pleasure big? Smoke for 
real, smoke Chesterfield. (In 
Look, Oct. 16, 1956, p. 15) Appl. 
author: McCann Erickson, Inc. 
© I60ct56; KKI23292. 
Live modern, smoke modern L 4 M. 
[Old-fashioned couple listening 
to phonograph; modem group lis- 
tening to hi-fi] (In Life, Oct. 
22, 1956, p. 62-63) © l8oct56; 
KKl 22807. 
Live modern, smoke modern L i M. 
[ Cld-fashioned couple playing 
croquet; modern couple playing 
r-olf, caddie watching] (In Life, 
Sept. 3, 1956, p. 85) 9 29Aug56; 

raa226o6. 

Make today your big red letter dav; 
L & M. [Cadet Ic f^irl in cadet's 
hat] (In Life, Kay 7, 1956, D.85) 
^ l;J:ay56; KK122eo9. 

To the touch, to the taste, Chester- 
field packs more pleasure . . . 
pleasure-packed by AcouRay. (In 
Life, May 21, 1956, p. 56-57) 
Appl. author: Cunningham & Walsh. 
© 17May56; KK12454B. 
LINCO PRODUCTS CORP. © 

Lotion-like detergent, the miracle 
dishwasher. New squeeze can. 
Contents 12 fl. ozs. © 8jun56; 
KKI24947. 

LINDLEY BOX PLANT, MORRIS PAPER MILLS 
DIVISION, FEDERAL PAPER BOARD CO. 
SEE Federal Paper Board Co. 

LINDSEY, JAMES W. © 

Sammy says, place your order now; 
we sell ... hybrid sorghums ... 
Sammy Sorghum. © 30Apr57; 
KKI2569O. 

LITCHFIELD CORP. © 

Washerwoman of Litchfield. 
© 15Jan57; KK123312. 

LITTLE CROW MILLING CO., INC. O 

Coco Wheats ... the dellcloua cocoa 
coated hot wheat cereal. Net wt. 
1 lb. 6 oz.; 37 av. servings. 
Appl. author: Alfred Mueh. 
o 5Apr57; KKI24581. 
LOCAL TRADEMARKS, INC. <r 

Introduces Snooky. What 'a Snooky 
doing today? ® ZSJanS?; 
KK122yU0. 
IX)CHMILLKR (J. V.) CO. C 

The Chlck-O-Matlo story; beak cut- 
ter. Appl. author: Jease W. 
Loohmlller. C lJunS7 ; ICKll'XjrrO. 

LOCKE MANUPACTirRINO CO. C 

Horo'B how the gracious beauty of 
LockP houaellme guaranteed cuBtoa 
crafted wrougjit I ixjn adds ... 
to your hoBM?. Appl- auU>or: 
Kdwaixl J. Ruse I. e ^SP•b^7; 
Thr I icturr' book of wjvufiia Iron. 
HouBotlmo guaranteed wrwu^M Iron 
ral n nKB . . . Appi • •«thor : 
KdwttiM J. KuB«l. O 15^b57! 



COMMERCIAL PRINTS AND LABELS 



Jan.-Jm 



LOS ANGELES SOAP CO. © 

New, new, new; Vfhlte King cleanser; 
it bleaches. Net wt. 13 oz. 
Appl. states prev. reg. KK9221T. 
NM: new label idea & design; re- 
movable label that will leave 
decorative can. © 25Mar57; 
KKl 24796. 
LOUISIANA TELEVISION BROADCASTING 
CORP. SEE WBRZ-TV, Television Sta- 
tion. 

LOWE (JOE) CORP. © 

Come and get it; Pudgsicle, frozen 
fudge, 7P3. Appl. author: 
Richard H. Gross. © lMar57; 
KKI25075. 
Follow the leader; save coupons for 
swell gifts. 7A4. Appl. author: 
Sydney L. Weiss. © 8Peb57; 
KKI25078. 
Jo-Lo '57; star salesman campaign; 
prize book. Popsicle; Pudgsicle 
[and others] Appl, author: 
Richard H. Gross. © lMar57; 
KKI26OO9. 
New Popsicle Sextet, a quiescent 
frozen product; cooling, tasty. 
Appl. author: Richard H. Gross. 
© 110ct56; KKI25073. 
Oh, boy, Creamsicle. 7R1, Appl, 
author: Max Llebman. © 5Peb57; 
KKI25076. 
Out of this world; save coupons for 
swell gifts. 7A3. Appl. author: 
Sydney L. Weiss. © 8Peb57; 
KKI25077. 
Popsicle; for sw^ll gifts saye 
coupons from polka dot bags. 
7P3. Appl, author: Richard H, 
Gross. © 25Peb57; KKI25072. 
Popsicle orange Sextet, a quiescent 
frozen product. 6 Popsicle con- 
fections. Appl. autnor: Richard 
H. Gross. © 40ot56; KKI2507I. 
A real treasure; save coupons for 
swell gifts. 7A2. Appl. au- 
thor: Richard H. Gross. 
© 8Peb57; KKI25079. 
Special Popsicle Pete sports offer 
for schools ... featuring Wilson 
sports equipment. Save coupons 
from .., Popsicle ... Appl, au- 
thor: Max Liebman. © SMar57; 
KKI25069. 
Try Cho-Cho, a chocolate malted 
on-a-stlck; Ice cream; crispy 
crunchy coating. 7CC5. Appl. 
author: Max Liebman. © 'tMar57; 
KKI26OO7. 
Try Sidewalk Malted, a chocolate 
malted on-a-stlck; crispy 
crunchy coating. Appl. author: 
Max Liebman, © l8Peb57; 
KKI25068. 
Try Sidewalk Malted, a chocolate 
malted on-a-stlck, with crispy 
crunchy coating. 7SM2. Appl. 
author: Max Liebman. © 4Mar57; 
KKI25074. 
The world's coolest performer, Pop- 
sicle in polka dot bags, wherever 
good ice cream is sold. Appl. 
author: Richard H. Gross. 
© 29Mar57; KKI25067. 
Worth reaching for; save coupons 
for swell gifts. 7A1. Appl. 
author: Richard H. Gross. 
© 8Peb57; KKI25070. 

LUCKY HEART LABORATORIES, INC. © 
Christmas gifts by Lucky Heart, 
Give Blue Mist fragrances. NM: 
front cover, backgrounds & 11- 
lus.; Franc ine Christmas flacon & 
powdered fragrance. All My Love 
flacon, 8e both Touch of Fire per- 
fumes, © 250ct56; KKI23322. 
LUCKY STRIDE SHOES, INC. © 

You'll find the touch of Edith 
Henry near you among these fine 
stores. © 31May57; KK125925, 



LUHRING MOTOR CO., INC. © 

Exclusive five day driving trial. 
No down payment on dependable 
Luhring cars. Appl. author: 
Lester L. Luhring. © 8Peb57; 
KKI2355I- 
LUMBER DEALERS MERCHANDISING SERV- 
ICE. © 

Lumber converter chart; thickness- 
width-length to board feet. 
Appl. author: Harold C, Walker. 
© lNov56; KKI22382. 

LUXURY GIFTS. 

Do-it-yourself mink-coat instruc- 
tion card. © Liixury Gifts, a 
co-partnership consisting of 
Richard L. Talbot & Lester Par- 
row; 110ct56; KKI23586. 
Do-it-yourself mink-coat kit. 22 
piece set. © Luxury Gifts, a 
co-partnership consisting of 
Richard L. Talbot & Lester Far- 
row; 110ct56; KK123588. 
Do-it-yourself mink-coat kit supply 
card. © Luxury Gifts, a co- 
partnership consisting of Richard 
L. Talbot & Lester Farrow; 
110ct56; KKI23587. 



M 



MCBRIEN, ROGER WILLIAM d.b.a. L. C. A, 
LABORATORIES. SEE L. C. A. Labo- 
ratorlea . 
MCCARTEN INDUSTRIES, INC. © 

Max-Tic; the new polymer mastic for 
plastic wall tile. © 25Jan57; 
KKI227I4-9. 

MCCORMICK & CO., INC. © 

For the gayest Easter eggs, for 
tastier cakes use the finest food 
colors and vanilla. The Magic 
Spoonful. McCormick-Schilling 
... (in Everywoman's, Apr. 1957, 
p. 2) © 28Mar57; KK124357. 
Pun, artificially sweetened carbon- 
ated orange soda mix. Contains 
6 envelopes. © 25Jan57; 
KK125746. 
McCormlck food colors, U.S. certi- 
fied. 4, 1/4 fl. oz. vials. 
© 30 Jan 57; KKI23191. 
McCormick mayonnaise. One pint. 
© 20Feb57; KKI24398. 
McCormlck sandwich spread. One pt. 
© 19Apr5T; KK124941. 

MCDANIEL (SAM) & SONS, INC. © 

Bunker Hill brand brown gravy and 
chopped beef. Net weight 10 1/2 
ozs. © 26N0V56; KK124861. 
MCDONALD, accepted alternative desig- 
nation of A. Y, MCDONALD MANUFAC- 
TURING CO, SEE McDonald (A. Y.) 
Manufacturing Co. 

MCDONALD (A. Y. ) MANUFACTURING CO. 
Over a century of service; yester- 
day, today, tomorrow. Appl. au- 
thor: W. D. Lyon Co. © McDonald, 
accepted alternative designation 
of A. Y. McDonald Manufacturing 
Co.; lMar57; KK124377. 

HCGOWN (PEARL K.) INC. © 

Dear HooKrafTsman, Appl. author: 
Pearl K, FcGown, 
© 15Nov56; KKI2216O. 
© 15Jan57; KK123407, 
© 15Feb57; KKI23406, 
© 15Mar57; KKI25252, 
© 15Apr57; KK125253. 

MCGRAW ELECTRIC CO. 

Get Toastmaster's pension plan for 
old equipment — trade-in allow- 
ance for old toasters, (In Chain 



store age, June 1956, p. 6) 
Appl, author: Edward J. Grabow. 
© Toastmaster Products Division, 
HcGraw Electric Co.; 5Jun56; 
KK124121. 

I'm building my business on satis- 
fied customers. ... Toastmaster 
products; automatic applieinces. 
(In Electrical merchandising, Jan. 
1957, p. 4) Appl. author: Edward 
J. Grabow. © Toastmaster Prod- 
ucts Division, McGraw Electric 
Co.; lJan57; KK123796. 

Sell more and faster with Toast- 
master. Model 8b1, IBlb [and 
others] Automatic appliances. 
(In Electrical merchandising, 
Sept. 1956, p. 110-111) Appl. 
author: Edward J. Grabow. 
© Toastmaster Products Division, 
McGraw Electric Co.; lSep56; 
KKI238OO. 

A Toastmaster appliance at Christ- 
mas is the warmingest gift you 
can give. IBI6 powermatic toast- 
er, 1a6 automatic toaster [and 
others] (in Life, Dec. 10, 1956, 
p. 158) Appl. author: Frederick 
J. Waehter. © Toastmaster Prod- 
ucts Division, McGraw Electric 
Co.; 6Dec56; KK123798. 

Toastmaster sells more toasters in 
more sizes than any other make. 
Three automatic models; two power- 
matic models. (in Better homes 
& gardens, Nov. 1956, p. 97) 
Appl. author: Frederick J. Waeh- 
ter. © Toastmaster Products Di- 
vision, McGraw Electric Co.; 
I80ct56; KKI23797. 

Why proper hot-food protection 
pays. The new Toastmaster hot- 
food server. (in Food service, 
Oct. 1956, p. 20) Appl. author: 
Edward J. Grabow. © Toastmaster 
Products Division, McGraw Electric 
Co.; 10ct56; KK123799. 
MCKESSON & ROBBINS, INC. © 

It's Lamplighter time; as dry as 
you can buy; distilled London 
gin. (In The New York times. 
May 14, 1957, p. 22) Appl, au- 
thor: Erwin, Wasey & Co., Inc. 
© l4May57; KK125321, 

Martin's Scotch, that's the spirit. 
V. V. 0. brand blended Scotch 
whisky. [Scotchman holding glass 
& bottle; 2 skiers holding drinks 
as another plays accordion] (In 
Time, Mar. k, 1957. P-W) Appl. 
author: Erv;in, Wasey & Co,, Inc. 
© 27Peb57; KK12l(.709. 

Martin's Scotch, that's the spirit. 
V. V. 0, brand blended Scotch 
whisky. [Scotchman pouring 
drink; two seated men playing 
cards, while man watches 1 (In 
Time, Apr. I5, 19^7, p. 55) 
Appl. author: Erwin, Wasey & Co,, 
Inc. © 10Apr57; KK12)4-717. 
The picture of health for April, by 
Maxlne Davis; wonderful new way to 
win and keep the slim figure of 
fashion; Kessamin Plan. 
© l4Mar57; KK124287. 

The picture of health for February, 
by Ma.xine Davis. Have a new beau- 
ty figure for sprint;; the Kessamin 
plan. ^ 2Jan57; Kkl22579. 

The picture of health for June, by 
Maxlne Davis. Don't bum, don't 
peel, tan fast; Tartan. 
© 24Apr575 KK125247. 

The picture 01' health for March, by 
Maxlne Davis; for that wonderful 
21 year old feelint;; Bexel vita- 
mins. (In Ladies' home journal) 
"^ 21Jan57; KKI22O68. 

The picture of health for May, by 
Maxlne Davis; now from the lab- 
oratories of McKesson comes the 
first antibiotic deodorant . . . 
Yodora. © 21Mar57; KK124980. 



CURRENT REGISTRATIONS 



MCMAHOH, NELSON J. , EDWARD H. LARSOI! 
u ELMER D. 3ILHA composing the firm 
ELMOREHE CO. SEE Eimorene Co. 
MCNEIL LABORATORIES, INC. <^ 

Excellent results in rheumatoid 
spondylitis; Flexin, orally 
effective lisslve. Case report 
no.l. © 7Nov56; KYXZ300b. 
For patients disabled and in pain 
from skeletal muscle spasm; 
Flexin, skeletal muscle relaxant. 
10957. © 3Jun57; KKI26566. 
Low back syndrome? Flexin. 

10257. © 7Hay57; KK126567. 
Striking results in Fibrosltis; 
orally effective llssive, Flexin. 
(Case report no. 2) © 9Nov56; 
KK1233't2. 
MAGNAPLO CO., INC. © 

Lifetime-Charge keeps your battery 
fresh as a daisy. Appl. author: 
W. B. Haz^iman. NM: rev. ed. 
© 25Jan57; KK123491. 
MAIDEN F0PJ1 BRASSIERE CO., INC. © 
I dreamed I raced with the wind In 
my Maidenform bra ... Concerto, 
(in Good housekeeping, Aor. 1957, 
p. 40-41) Appl. author:" Norman, 
Craig & Kummel, Inc. © 19Mar57; 
KK124584. 
I dreamed I raced with the wind in 
my Maidenform bra; start talk, 
stop traffic, spark sales with 
... Concerto. (in Women's wear 
daily, Feb. 21, 1957, P-U) 
Appl. author: Norman, Craig & 
Kummel, Inc. © 21Peb57; KK124451. 
I dreamed I was a Jigsaw i.uzzle Iri 
my Maidenform bra. (In Glamour, 
Feb. 1957, p. 15) Appl. aathor: 
Norman, Craig & Kummel, Inc. 
© 22Jan57; KK124257. 
MAINTENANCE ENGINEERING CO. © 
Repair, resurface floors. Meco 
Super-Patch; Just add water and 
use. Appl. author: J. P. Tyr- 
rell. © 21Feb57; KKI23216. 
MAJESTIC PAPER & TWINE CO., INC. O 
Prosperity ... circus cut-outs. 
© lNov5;6; KKI2192I. 

MALLINCKRODT CHEMICAL WORKS. © 

Turf disease handbook. © 12Feb57; 
KKI25749. 

MALT-0-MEAL CO. © 

New Instant Malt-0-Meal; double fla- 
vored, protein added. Net weight 
1 lb. 8 oz. Appl. author: J. S. 
Campbell. © l4Dec56; KK123219. 

MANCn WATCH STRAP CO., INC. © 

Colormatch your watchband to your 

clothes. Topps Products. 

© lJani;7; KK122189. 
MANHATTAN SHIRT CO. <■) 

CurlB are for girls ... only Man- 
hattan Manstay permanently ends 

collar-curl. (in Time, Oct. 29, 

1956, D.42) « 240ct56; 

KKI26187. 
Oolden Needle, symbol of America's 

finest shirts. Austin Towne , a 

new modified spread collar ... 

(In Time, Sept. 17, 1956, p. 8) 

O 12Sep56; KKI26185. 
Who Is the Ivy man? Distinction 

marks the Ivy man ... (in Time, 

Sept. i, 1956, p. 40-41) 

t) 29AUK56; iaci26l84. 

MANHEIM MANUFACTURING ft BKLTING CO. fj 

Doo razonoB por que lao corrfas de 

transpilolon Manehlm Veollnk ... 

Appl. author: Van 3ant, Dugdalo tc 

Co., Inc. C ^un57; KK12t>312. 

Here's blK. nt-ws for Vec-los ... 

distributors. Wtiat do you do when 
V-bolts otretoh or break? (in 
Industrial distribution, Apr. 
1957. p. 3? & 4p. Innort) Appl. 
author: Van 3ant, DuK.dalo 4 Co., 
Inc. fJ 2yM«r57; KK12C^l4. 



Here's proof; Veelos adjustable 
V-belts stop costly vibration In 
your drives. (In Mill & factory, 
June 1957, p. 73) Appl. author: 
Van Seint, Dugdale & Co., Inc. 
© lJun57; KKI26313. 
Veelos, the link V-belt. Appl. 
author: Van Sent, Dugdale & Co., 
Inc. © lPeb57; KKI232II;. 

MANISCHEWITZ (B. ) CO. © 

Passover 8 day guide to balanced 
modem Passover meals. (in New 
York post) Appl. author: A. B. 
Landau, Inc. <q 22Har57; 
KK124247. 

MANKE, L. C. SEE Herzog Realty Co. 
MANLEY, HAROLD C. d.b.a. GOPHER GAME 



CO. 



SEE GoDher Game Co. 



MANN RANCH. © 

For real back-to-school comfort 
... Tex'N'Slzed proportioned fit; 
Tex'N 'Jeans [and others] (in The 
Boys' outfitter. May 1957, P.12) 
Appl. author: Richard W. Mlthoff. 
© l4May57; KK125847. 
Mann Ranch announces a new exclusive 
Fit progreun; Tex' n' sized propor- 
tioned Fit. Get all the facts at 

the Mann Ranch Corral (in 

The Boys' outfitter, Apr. 1957, 
p. 197) Appl. author: Richard W. 
Mlthoff. © 15Apr57; KK124869. 
Mann Ranch announces a new exclusivs 
Fit program; Tex' n' sized propor- 
tioned Fit. Get all the facts at 
the Mann Ranch displays in Parlor 
C, Adolphus Hotel ... (in South- 
western retailer, Apr. 1957, p.4 
of cover) Appl. author: Richard 
W. Mlthoff. © 10Apr57; KK124868. 
A story of great proportions; 
Tex' n' sized proportioned Fit. 
Jeans, Jackets ... Appl. author: 
Richard W. Mlthoff. © 20Apr57; 
KK124870. 
MANNEQUIN SHOES, INC. © 

This is Mannequin; now in 400 great 
stores ... (in Footwear news, 
Feb. 1, 1957, p. 5) (t. lPeb57; 
KK 122966. 

t4AIIU0, JOSEPH L. © 

Only bowlln" r.coro sheet of its 

kind; ShoZall bowlinfT score sheet. 
© 28lJov56; KKI22737. 

MANUFACTURERS BANK & TRUST CO. © 
Step in juid look around. Appl. 
author: Warner & Todd, Inc. 
© 7Jan57; KK125543. 
MARATHON CORP. (tj 

Bresler's pall pak bulk Ice cream; 
vemilla. One half gallon. 
© 27JUI56; KK126138. 
Crystal Fountain Dairy Ice cream. 

One pint. O 31Dec56; KKI26381. 
First Lady chocolate ice cream. 
One-half gallon liquid. 
O 31Dec54; KKI26382. 
Northland neapolltan choc-straw-van 
ice cream. One pint liquid. 
'o 31Dec54; KKI26380. 
Veriflne ice cream; vanilla. One 
pint liquid. © njan57; 
KK122670. 
MARDIfilAN CCIRP. 

Thormo-Coro cookory; n guide to 
dollclouB and honlthlul mool 
pr«imrntlon ... NM: all matorlul 
other than charts on P. 10, 12, II). 
19, and matter on p. 28 and 29. 
(^ Buckoyn Dlvlnlon, MnpdlKlon 
Corp.; lliDoc'JO; KK123093. 
MAKGLEN (JULIKTTE) INC. O 

And thank you, Juliette Marglen, 
for your K.lft of lovelier lips 
and flnKertlps; to IndlvlduallalB 
... llpntlck. nail ulaoe. 
t) ?4Keb')7; KKU'S'^'t. 



And thank you, Juliette Marglen, 
for your gift of lovelier lips 
and fingertips; we are enchanted 
to Introduce ... nail cosmetic, 
SllverSeal. © 24Feb57; 
KKI25505. 
MARIETTA METAL PRODUCTS C(»P. © 

Magic-Heat; gas heating at its 
best; steel boller-bumer vmlt. 
Appl. author: John Hancock. 
© 7Jan>r (In notice: 1956); 
KK122602. 

Magic-Heat; vertical fire-tube; 
steel heating unit. Appl. au- 
thor: John Hancock. © 7Jan57 (In 
notice: 1955); KK122603. 
MARKET PRODUCE CO. © 

Flavor fresh Sun Valley turkey; 
ready to cook, with giblets. 
Appl. author: Arch L. Myrlck. 
© 8Dec56; KK1228U4. 

MARLENN PRODUCTS CO., INC. © 

Lucky Rose; fresh-up and sweeten the 
air. Appl. author: Leonard Allen 
Irving. © 2Aug56; KK124286. 



MARUM KNITTING MILLS, INC. © 

What does a Nippon slip on under 
his kimono? Nothing but Harum's 
new Silk-Flex socks. (In The 
New Yorker) Appl. author: 
Arnold & Co., Inc. Advertising. 
© 3Mar56; KK125959. 

MARVIC CO. © 

He's reading the big news about ... 
(The big news card) Appl. au- 
thor: Irving V. Nlssman. 
© 22Mar57; KK124371. 
Looking for something? Mailable 
Cinder Block Corp. (The nosey 
card) Ai-pl. author: Marcel R. 
Pelletier. © lMar57; KKI24369. 
Use this HI-FI ear. Nallable Cinder 
Block Corp. Appl. author: Irving 
V. Nlssman. © lMar57; KK124368. 
We'd like your comments on precise 
production . . . George Scherr 
Co. (Jumbo reply card question- 
naire) Appl. author: Marcel R. 
Pelletier. © 15Mar57; KK124370. 

HARZETTI (T.) CO. © 

Delicious french dressing. Con- 
tents one pint. Appl. author: 
Gansey R. Johnston. © l\P9bS7; 
KKI2367I. 

Famous and original slaw dressing. 
Contents one pint. Appl. au- 
thor: Gansey R. Johnston. 

4Peb57; KK123t)70. 

Italian style di-csslng. Contents 

1 pint. Appl. author: Gansey R. 
Johnston, O 4Peb57; KK123669. 

MASAI. CO. (fi 

Speed Timer; wind It, stop It; like 
a real stop watch; gat ready, set, 
go. Appl. author: Max Saal- 
helmor. © 7Jan57; K.K122tOt>. 
Tlcky Tacky; It ticks and It runs: 
start It, atop It, wind It; like 
a real watch, luminous dial. 
Appl. autiior: Max Saalhelmer. 
© 7J«n'>7; KK12260?. 
MASSKY-HARRIS-KKROUSON. INC. C 

Keri-'ruson 4-pow swing fraae cultiva- 
tor. (Foi-B no.s-sji) c 30Apr57j 
KK 123047. 

hn 1 urritaon llat«r plunior; exo«ls 
for lister planttn{(, t'oJJlna, bod 
plniitlnR. P Konruaon :UvUlon. 
Hasaey-HarrlB-KerjTUBon, Inc.} 
litJan57 (In notto*: 1956) j 
KK1227X5. 



COMMERCIAL PRINTS AND LABELS 



;^SSSY-nA?.RIS-FEHGUSON, INC. 



Cont'd. 

Ferguson reverse tandem disc harrow, 
model F-76; mulches after irriga- 
tion with one pass. The Ferguson 
system of mechanized fanning. 
© Ferguson Division, Massey-Har- 
ris-Ferguson, Inc.; l8Apr57; 
KK124695. 

Ferguson springtooth harrow, model 
F-77. (Form no.>1210) 
© 17Apr57; KK125048. 

The -Ferguson tiller; checks soil 
erosion . . . the Ferguson system 
of mechanized farming. 3-17A. 
® Ferguson Division, Massey- 
Harrls-Ferguson, Inc.; l6Apr57; 
KKl 25867. 

Ferguson trail baler 12; the Fergu- 
son system of mechanized farming. 
© Ferguson Division, Masaey-Har- 
rls-Ferguson, Inc.; 14Jan57; 
K!a22552. 

Ferguson trail rake 56, P-36 model; 
gentlest pull-type rake you can 
use; the Ferguson system of mech- 
Einlzed farming. (Form no. 
3-3710) © Ferguson Division, 
Massey-Harris-Perguson, Inc.; 
lApr57; KK12479'*. 

Ferguson 2-bottom two-way plow. 
(Form no. 3-7) © 17Apr57; 
KKI25049. 

MASTER METAL PRODUCTS, INC. © 

Masterware; all enamel. Canette, 
Breadette [and others] 
© 8Apr57; KKI25836. 
Masterware in lemon yellow; Canette, 
Sanette [and others] (In Hard- 
ware age, Jan, 1957) O 1+Dec56 
(in notice: 1957); KK122586. 

MASTER PRODOCTS CO. © 

Master, our finest stencils; priced 
355^ lower than other top brands. 
Appl. author: Barbara Ann Mar- 
quardt. © 26Apr57; KKI25031. 
Sale days at Masters. Staples, 
stencil cement, carbon paper [and 
others] Appl. author: Barbara 
Ann Marquardt. © 15Mar57; 
KK124149. 
Savings bigger thain ever on office 
and mlmeo supplies for our 22nd 
anniversary sale. Folding tables, 
trimming boards [and others] 
Appl. author: Barbara Ann Mar- 
quardt. © 7Jun57; KK12620b. 
Stock up on supplies during Master's 
midwinter sale, Appl. author: 
Barbara Ann Marquardt. © lFeb57; 
KK12292U. 

MASTERPIECE RINGS. © 

Interlocking diamond rings; flaw- 
less investment quality. Appl. 
author: Hyman A. Massover. 
© lAug56; KK124904. 

MAUCK CO. © 

Maklt; 3 dimensions, make it your- 
self picture and frame. (Hawai- 
ian) Appl. author: Nancy Mauck. 
O 28jan57; KK123257. 

Maklt; 3 dimensions, make it your- 
self picture and frame. (Ori- 
ental) Appl. author: Nancy 
Mauck. © 28Jan57; KK123258. 

Makit; 3 dimensions, make It your- 
self picture and frame. (Pro- 
vincial) Appl. author: Nancy 
Mauck. © 28Jan57; KKI23259. 

Makit; 3 dimensions, make it your- 
self picture and frame. (Rustic) 
Appl. author: Nancy Mauck. 
© 28Jan57; KKI23256. 
MAYO (PAUL) RIDING SHOP. 

Riding apparel ... for ladies, 
gentlemen and juniors; hunting 
appointments. © Paul De Mayo 
d.b.a. Paul Mayo Riding Shop; 
15N0V56; KKI2258I. 



HAYZIK SWITCHEASY. 

The new do-it-yourself wall switch; 
what a difference. © Mayzik 
Switcheasy, solely owned by Peter 
P. Mayzik; 10Apr57; KK125054. 
MEADOWS CHEMICALS, INC. © 

Jaygol. Appl. author: Charles D. 
Jefferson. © lljun57; KK126394. 
Jaygol kills roaches. Signed: 
Charles D. Jefferson. © 3Jun57; 
KKI26393. 
MEATS DIVISION, JOHN MORRELL k CO. 

SEE Morrell (John) & Co. 
MEDCO PRODUCTS CO., INC. 

The makers of the incomparable 
Medco-Sonlator present the MDM 
plan; a guaranteed profit for the 
surgical supply dealers and their 
salesmen. The Medco dealer mer- 
chandising plan, © Medco Prod- 
ucts Co., Inc., Mark E, De Groff, 
president; 12Dec5fa; KKI23087, 

MELLON BANK. 

Can't find your receipts? [Man 

searching through drawers] Check- 
ing account. (In Pittsburgh 
press, Sept. 11, 1956, p. 10) 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; llSep56; 
KKI23500. 
Caught short for cash? [Grocer 
looking at bill; woman looking in 
pocketbook] Checking accoxint. 
(In Pittsburgh press, Oct, 9, 
1956, p. 6) Appl. author: Paul I. 
Coble. © Mellon National Bank & 
Trust Co. d.b.a. Mellon Bank; 
90ct56; KKI23497. 
Caught short for cash? [Mechanic 
showing man bill for repairs] 
Checking account. (in Pittsburgh 
press, Oct. 16, 1956, p,20) 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; l60ct56; 
KK123')-96. 
Hate to carry cash? [Cowboy walk- 
ing with little girl holding 
pocketbook] Checking account. 
([In Pittsburgh press, Nov. 6, 
1956, p. 4) Appl. author: Pavil I. 
Coble. © Mellon National Bank & 
Trust Co. d.b.a. Mellon Bank; 
6N0V56; KKI23502. 
Hate to carry cash? [Man & woman 
handcuffed to strong box] Check- 
ing account, (In Pittsburgh 
press, Oct. 30, 1956, p. 6) 
Appl. author: Paul I. Coble. 
® Mellon Natlonpi Bank & Trust Co. 
d.b.a. Mellon Bank; 300ct56; 
KKI23494. 
Hate to carry cash? [Man showing 
robber check book] Checking 
account. (in Pittsburgh press, 
Oct. 23, 1956, p. 16) Appl. au- 
thor: Paul I. Coble. © Mellon 
National Bank & Trust Co. d.b.a. 
Mellon Bank; 230ct56; KK123495. 
Hate to send cash? [Man mailing 
letter while men watch] Checking 
account. (In Pittsburgh press, 
Oct. 2, 1956, p. 4) Appl. author: 
Paul I. Coble. © Mellon National 
Bank & Trust Co. d.b.a. Mellon 
Bank; 20ct56; KK123512. 
Is bill-paying a chore? [Man count- 
ing out money on table] Check- 
ing account. (in Pittsburgh 
press, Sept. h, 1956, p. 11) 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co 
d.b.a. Mellon Bank; 4Sep56; 
KKI235OI. 



Need proof you paid? [Man showing 
credit manager cancelled check] 
Checking account. (in Pittsburgh 
press, Sept. 18, 1956, p. 19) 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; l8Sep56; 
KKI23499. 
Why pay bills the hard way? [Man 
on snowshoes, with bill in hand, 
walking toward trading post] 
Checking account. (in Pittsburgh 
press, Sept. 25, 1956, p. 13) 
Appl. author: Paul I. Coble. 
© Mellon National Bank & Trust Co. 
d.b.a. Mellon Bank; 25Sep56; 
KKI23498. 
MELLON NATIONAL BANK & TRUST CO. d.b.a. 
MELLON BANK. SEE Mellon Bank. 

MELVILLE SHOE CORP. © 

Beat the heat in style and safety 
with this Thom McAn safety shoe. 
S-4359, (In National safety 
news. May 1957, p.^9) Appl. au- 
thor: Ogllvy, Benson & Mather, 
Inc. © lMay57; KK125246. 
Eddie Arcaro finds Thom McAn sur- 
prise winner in thoroughgoing 30- 
day test. (In Life, J\me 11, 195b. 
p. 12) Appl. author: Ogilvy, Ben- 
son & Mather, Inc. © 7Jun56; 

:aci22U4.9. 

Fred Allen's free-swing verdict on 
Thom McAn shoes' looks and fit. 
Appl. author: Ogilvy, Benson & 
Mather. © 130ct55; KK122266. 
Miracle Quilon-tanned safety shoes 
by Thom McAn protect against 
acids, alkalis and water. Chemox; 
Chem-Hl. (In National safety 
news, Feb. 1957, p. 59) Appl. au- 
thor: Ogilvy, Benson & Mather, 
Inc. © lPeb57; KK123277. 
Nev; Thom McAn Statter safety-shoe 
grounds off static electricity 
hazards. (in National safety 
news, Jan. 1957, p.6l) At pi. au- 
thor: O^iivy, Benson a- Mather. 
t IJanST; KKI23OO5. 
Now, America's two most popular 
casual styles in new safety shoes 
by Thom McAn. (In National safe- 
ty news. Mar. 1957, p.153) Appl. 
author: Ogilvy, Benson & Mather, 
Inc. © lMar57; KK123766. 
This is for men only; go modem, 
go Miles Kith Milecraft, America's 
outstanding shoe value. © Mel- 
ville Shoe Corp. d.b.a. Miles 
Shoes; 29Mar57; KK12'H82. 
Thom McAn's amazing new ripple sole 
absorbs shock ... S-4386. 
(In National safety news, Apr. 
1957, p. 55) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© lApr57; KKI24790. 
Walter Alston scouts Thom McAns 
through intensive 30-day woiScout. 
(In Life, Apr. 30, 1956, p,4) 
Appl. author: Ogilvy, Benson & 
Mather, © 26Apr56; KK123278. 
Which of these handsome Thom McAns 
is the safety shoe? S-4312; 
S-4311. (In National safety news, 
June 1957, p. 52) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© lJun57; KKI25915. 
HKi'iPHIS JEWTAL MANUFACTURING CO. 

Always in step with progress in den- 
tistry; an amazing new denture 
resin that cures in 15 minutes in 
boiling water; Medxtone. Appl, 
author: V/arren E. Billingsley. 
© Edward Richard Acklen d.b.a. 
He iphis Dental Manuf acturinp Co.; 
10Sep5b; KK12256e. 
MENDLE BOX WRAP &. LABEL CORP. 

Johansen, I876. Creators of Ameri- 
ca's most beautiful boxes. 
© Mendle Box Wrap & Label Corp., 
successors to Mendle Print. Co.; 
20Mar57; KK123971. 



CURRENT REGISTRATIONS 



MENDLE PRIKT. CO., predecessor of 
MENDLE BOX WRAP 4 LABEL CORP. SEE 
Mendle Box Wrap & Label Corp. 

MERIT PRODOCTS CO. © 

Select ... H!tndl-b racket 3, for 
mounting, bracing, holding, 
spacing. © 24Apr57; KK126544. 
MERRI-LEI accepted alternative desig- 
nation of AMERICAN MERRI-LEI CORP. 
SEE American Merri-Lel Corp. 

MERRIAM (G. & C.) CO. © 

The world's greatest Information 
center in your own living room; 
only $39.50. A Merriam-Webster. 
(In The New Yorker. Jan. 26, 
1957, p. 105) ® 24jan57; 
KKI23412. 
l.»ERRY MANUFACTURING CO., INC. © 

My Merry cleaning closet, just like 

mommy's. © 7Jan57; Kia22313. 
?-'y ferry dolly's diaper closet. 

-? 7Jan57; raa223l2. 
My Merry dolly's laundry closet; 
Just like mommy's. No.C-4:100. 
i. 25Feb5?; KK124i98. 
My Merry dolly's linen closet. Just 
like mommy's. C-3:100. 
© 25Feb57; KK125370. 
My Merry electric shave, battery 
operated; Just like dad's. 
No. 711:100. © 25Peb57; 
KKI2537I. 

MERRYBEE CO., LTD. 

Paste-a-face clovms. Creative fun 
for boys and girls, 5 to 10 years. 
10 life size faces, pre-cut parts, 
packaged paste. © Merrybee Co., 
Ltd., a partnership consisting of 
Mary C. Buchanan and Beverly J. 
Buchanan; llMar57; KK124U1. 
Paste-a-face zoo. Pun for boys and 
girls, 5 to 10 years. 10 life 
size faces, pre-cut parts, pack- 
aged paste. © Merrybee Co., 
Ltd., a partnership consisting of 
Mary C. Buchanan and Beverly J. 
Buchanan; llMar57; KK124110. 

METAL CUTTISO TOOLS, INC. © 

Metcut taper torque drive tracing 
master. © 10May57; KKI26362. 

METRO COPY CO. 

Sensational invention makes amazing 

glass cleaning cloths like ma^lc; 

dry gleams windows. © Matthew 

B. Blish d.b.a. Metro Copy Co.; 

5Mar57; KKI23828. 
Wonder glass cleaning cloth. 

Matthew B. Blish d.b.a. Metro 
Copy Co.; 13May57; KK125'*78. 

MICHIGAN STATE LABORATORIES. V 

Dear Mr. , thank you for your trial 

order of No-Hoze. (Letter number 

two) <u l8jun'37; KKI26296. 
No-Hoze car wash coupon agreement. 

O I8jun57; "-^26297. 
MICROCUKMICM. ::i'ECl ALTIKS CO. <^ 
Sample feed device, motor driven. 

Appl. author: Arthur Karler. 

© lAprii6; KK123520. 

lUCHO-KlUE X.iSi'I'.UIlKNTS. © 

I'ljjotte puinp; fluids Lrunnforrod 
!;i\loly and meaourod onolly. 
A.>|)1. nuthor: Gnorc;" K. Prino. 
') jOi.'nv'K); KK1 22700. 
MIDLAND COOPKHATIVES, INC. O 

Are you upending too much for fer- 
tilizer? (In The Fanner, Feb. 
16. 19^7, p. '♦2) Appl. author: 
William F. Eisner. O l6Feb57; 
KKI23907. 
Early bl/'d npeclalu on Midland 
tlrc'u; Midland Co-op npeclul. 
(In Tlu. Parmer, Apr. 6. I'J'jY, 

1 .2u) A|ipl. author: Wllllmn !•'. 
El oner. <o l>M>r^y{ ; KK12'I'I31. 



Free chick feeders when you buy Mid- 
land Hi-Energy 22^ chick starter. 
(in Wisconsin agriculturist & 
farmer, Feb. 2, 1957, p. 53) 
Appl. author: William F. Eisner. 
© 2Feb57; KKI2296I4.. 

Hoagle; I've been a hog about that 
Midland feed, ever since I was a 
pig. (In Wisconsin agriculturist 
& farmer, Feb. 16, 1957, p.3l).) 
Appl. author: William P. Eisner. 
© l6Feb57; KKI23908. 
I added 40 acres to my farm without 
buying any land, when I took ad- 
vantaige of the Midland Operation 
Soil Test. (In Wisconsin agri- 
culturist & farmer. Mar. 2, 1957, 
p. 24) Appl. author: William P. 
Eisner. © 2Mar57; KKI23662. 

I get more com from fewer acres 
with Midland liquid Nitro-Gro. 
(In The Farmer, May 18, 1957, 
p. 28) Appl. author: William F. 
Eisner. © l8May57; JCKI26106. 

I sure like this new Midland 500 
gasoline; it saves me money, 
(in The Parmer, June 15, 1957, 
p. 24) Appl. author: William P, 
Eisner. © 15Jun57; KKI26189. 

Kills flies quickly, safely; Hl-Py 
stock spray, Pogger. Combination 
offer $4.95. (In The Farmer, May 
4, 1957, p. 87) Appl. author: 
William P. Eisner. © 4May57; 
KK125642. 

Make mine Midland l8$^ growing mash; 
I'll give you more eggs soorer. 
(In The Parmer, Apr. 6, 1957, 
p. 20) Appl. author: William F. 
Eisner. © 6Apr57; KK124432. 

Now from Midland refineries, a 
powerful formula Midland Supreme 
gasoline for heavy farm work, 
new Midland 5OO ... (In The 
Parmer, May 18, 1957, p.62) 
Appl. author: William P. Eisner. 
© l8May57; KKI26105. 

Now, from Midland refineries. Mid- 
land Supreme gasoline in two 
powerful formulas; new Midland 
700, new Midland 5OO. (in The 
Milwaukee Journal, May 26, 1957, 
p. 20) Appl. author: William P. 
Eisner. © 26May57; KK125998. 
Protect your fuel oil tank against 
summer rust and moisture damage; 
fill it now with Midland Infra- 
Heat fuel oil „ . . Smiley Sun 
says ... (In Wisconsin State 
Journal, June 9, 1957, section 5, 
p.l) Appl. author: William P. 
Eisner, (u 9Jun57; KKI26188. 

Save $70 on a new Midland Capri 
freezer; 4th annual carload sale. 
(In The Parmer, June 15, 1957, 
p. 39) Appl. author: William P. 
Eisner. RJ 15Jun57; ICKI26190. 
Special low price $99.95 for a 
llm.lted time only; Midland Uni- 
versal short tube milker. (in 
Wisconsin agriculturist & farmer. 
Mar. 2, 1957, P.'*9) Appl. au- 
thor: Will lam V. Eisner. 
<') 2Mar^,7; KK12366I. 

10 day holiday sale; buy your auto 
needs now and save. (In The 
Milwaukee Journal, May 19, 1957, 
p. 17) Appl. author: William F. 
Eloner. t) 19May57; KK125997. 

10 day holiday sale; tire head- 
quarters. Co-op cushion [and 
others) (In The Parmer, May I8, 
1957, p. Id) Appl. author: Wil- 
liam F. Elaner. O l8M«y57; 
KKI26IO7. 
Tire clrcuB sal« at your Midland 
Cooperative. (In The Fanner, 
June 15, 1957. p. 25) Appl. au- 
thor: William F. Eisner, 
o i5Jun57; KKl?019l. 



KIERS, EARL SCHElfCK. 

For works of which Earl Schenck 

"iers is the Joint author SEE 

Kinpsport Press, Inc. 
MILANI (LOUIS) POODS, INC. © 

Cl-ierry chiffon pie mix. Net weight 

16 oz. © 12Apr49; KK124137. 
Chiffon whip base. Prances Fable. 

Net wt. 16 oz. © 12Apr49; 

KK124139. 
Chiffon whip base. Net weight 4 oz. 

© 12Apr49; KK124133. 
Chocolate chiffon pie mix. Frances 

Fable. Net wt. 16 oz. 

© 310ct56j KK125124. 
Hinderazle cheese sauce; made with 

rare shelf aged cheddar cheese 

... Net wt. 6 oz. © llPebSl; 

KK1252J2. 
MILES SHOES. SEE Melville Shoe Coip. 

MILLER (HARTtY) CORP. © 

Replace flammable, toxic solvents 
and alkalies with Imnnonol. 
Appl. author: John B. Ferguson, 
Jr. © l60ct56; KK123303. 
MILLER, HOLRICK JAMES, sole owner 
A-B-A HEARING SERVICE. SEE A-5-A 
Hearing Service. 
MILLER (W. H.) CORP. © 

Presenting the beautiful new Ameri- 
can Boat Carrier. Appl. author: 
W. H. Miller. © 6Dec''o; K?:121956. 

MILLER BREWING CO. © 

Always in good taste; Mi? er High 
Life. (In Ebony, Mar, . 57, 
p. 36) Appl. author: C. A. 
Mathisson. © 9Peb57; KK123388. 

Best round of all; !-1111er High Life. 
Golf. (In American Legion maga- 
zine, Apr. 1957) Appl. author: 
C. A. Mathisson. © lApr57; 
KK121|339. 

For the taste of your life, go first 
class with Miller High Life, the 
champagne of bottle beer. Fish. 
(In Life, Feb. 25, 1957, p. 147) 
Appl. author: C. A. Mathisson. 
O 21x •>b57; KK124850. 

For the aste of your life, go firs; 
class, vith Miller High Life, the 
champab.ie of bottle beer. Steak. 
(In Life, Apr. 29, 1957, p.B3) 
Appl. author: C. A. Mathisson. 
© 25Apr57; KKI24963. 

Get set for happy holidays; Miller 
High Life. Grocer. (In American 
weekly, Dec. 9, 1956. P.19) 
Appl. author: C. A. Mathisson. 
© 9Dec56; KK121957. 

Quality la always In good taste; 
good taste Is always In Miller 
High Life. Indoor grill. 'In 
House beautiful, Feb. 1957, p.t<3) 
Appl. author: C. A. Mathisson. 
© 22 Jan'.7; KK1227fc2. 

Reel companions; for the taste of 
your life, go flrot olass with 
Miller High Life. (in American 
Legion magazine, Feb. 1957, p. 3 
^f cover) Appl. author: C. A. 
Mathisson. O lFeb57; KKl23>t>9. 

Hri.I.Ell-STORMQUARD CORP. O 

FlriU iimf ever; Killer's greatest 
:-.iiU- In ^5 yoars; storm and 
:ictv<'ii window. Start payin*; next 
August. (In New Yoiic Sunday newa. 
Mar. 31. 195Y. p. 65) Appl. au- 
thor: Lloyd S. Howard Asaoolates, 
Inc. O 31Mar57: KK12A>39. 
First time ever: Miller' a Rr»*te9t 
nnlc in 35 years; storm and Bcre«n 
window. 3-5 ycai-o to j ay ; FHA 
terma available. (In Now Yortc 
dally news. Apr. 3, 19Vf. P.^0) 
Appl. author: Lloy^ S. Howard 
Aatioolatea, Ino. O >Apr57; 
KKli?4 390. 



COMMERCIAL PRINTS AND LABELS 



:.\ILt''.?.-5'C-. Z-TJk-RD :0R?. C Cont'd. 
Miller's greatest sale in 35 years. 
3 full channel tilt in; storm and 
window screen. (In New Yoric Sun- 
day news, May 12, 1957, p. 62) 
Appl . author: Lloyd S. Howard. 
© 12May57; KK125598. 
Over 4 1/2 million satisfied cus- 
tomers must be right; all 3 
sections tilt-in; storm and screen 
window. (In New Yoric Sionday news, 
June 9, 1957, p. 75) Appl. au- 
thor: Lloyd S. Howard. © 9Jun57; 
KKl 26121. 
Thank you on our 35th anniversary 
sale. Fully extimded aluminum 
3-track storm windows. (In Sun- 
day news. New York, Feb, 10, 1957, 
p. 72) Appl. author: Lloyd S. 
Howard Associates, Inc. 
O 10Peb57; KK123901).. 

MILLER STUDIO, IliC. 

New wood finish wall plaques. 

Appl. author: Richard A. Miller. 
e l5Jun56; KKI22172. 
1957 catalog; wall plaques. Appl. 
author: Richard A. Miller. 
© lJan57; KKI23361. 
MILLIGAN, JOHN F, d.b.a. RIVER JORDAN 
ENTERPRISES. SEE River Jordan 
Enterprises. 

MILlfOT CO. © 

V/in a year's pay. These hints v/lll 
help you win. (In Uews-frazette, 
Champaign-Urbana, 111., Sept 27, 
1956, p. 13) Appl. -uthor": 
McCann Erickson, Inc. ^ 27Sep56: 
KKI21909. 

Win a year's pay; jingle contest; 
entry blank. Appl. author: 
McCann ..rickson. Inc. © 21Au<:;56; 
Kia21912. 

V/in a year's pay; repeated by popu- 
lar demand. Appl. author: 
McCann i::rickson. Inc. © 21Aur56; 
XKI21913 . 

V/in a year's pay; 203 other great 
prizes. Read these hints, they'll 
help you win. (In Chicago Ameri- 
can, Sept. 27, 1956, pt.i, p. 20) 
Appl. author: McCr.nn Erickson, 
Inc. © 27Sep56; KK121911. 

V/in a year's pay; 203 other great 
prizes. See page 20. (In Chica- 
go American, Sept. 27, 1956, pt.3, 
p. 26) Appl. author: ucCann 
Erickson, Inc. © 27Sep56; 
?aC121910. 

V/ln a year's pay; 203 other prizes, 
^et contest rules here. Appl. 
author: IlcCann Erickson, Inc. 
© 21Aug56; KK12191i4-. 

Win a year's pay; 203 other prizes. 
Sorry, see rrrocer forentry blank. 
Aopl. author: iicCann _rickson. 
Inc. © 21Aug56; KK121915. 



MILTON MANUFACTURING CO., INC. © 
Handee bend water nozzle. Bend, 
water's on , . . release, it's off. 
[Black nozzle] (Form no.063) 
Appl. author: Milton Goldish. 
© 15May57; KK1257'*0. 
Handee bend water nozzle. Bend, 
water's on . . . release, it's off. 
[Red nozzle] (Form no. 673) 
Appl. author: Hilton Goldish. 
© 15May57; KK125739. 
Handee bend water nozzle; tough- 
durable fabric inserted hose. 
(Form no. 003) Appl. author: 
Milton Goldish. © 15May57; 
KK1257'»1. 
Handee bend water nozzles; Jumbo, 
regular, deluxe. Jet-stream; 
Pull-Flo. (Form I88) Appl. 
author: Milton Goldish. 
© 15May57; KK1257'»3. 



Let our salesman sell for you. 
Free, colorful display with eye- 
catching V/estclox clock. 
(Form no. 122) Appl. author: 
Milton Goldish. © 15May57; 
KK1257'^2. 
MILWAUKEE TRUCK CO., division of 

GLEASON STEEL CORP. SEE Gleason 

Steel Corp. 



Inc. 

MINNESOTA MINING & MANUFACTURING CO. © 
Another first for ^ research; now, 
polyester film you can heat seal. 
Scotchpak brand. (in Packaging 
parade, Jan. 1957, p.'^) 
© iJan57 (in notice: 1956); 
KK122983. 
Can you tie this? You certainly 
can, with crisp Sasheen, the 
ribbon ... Bunny bow. (In Vogue, 
Apr. 1, 1957, p. 109) © lApr57; 
KKI25627. 
Can you tie this? You certainly 
can, with gleaming Sasheen, the 
ribbon ... Frou-Prou, (in Vogue, 
Mar. 15, 1957, p. 146) © 15Mar57; 
KKI25626. 
Freezer tips; to protect frosting 

on decorated cakes Scotch 

brand freezer tape. (In The Pro- 
gressive farmer, June 1957, 
p. 106) © 15May57,- KKI26336. 
Home repair tip no. 28. Wrap splin- 
tered shovel ... with tough water- 
proof Scotch brand 33 plastic 
tape. (In The Progressive farmer, 
Apr. 1957, p. 68) © i5Apr57; 
KKI25634. 
Home repair tip, no. 21, Scotch 
colored plastic tape. (In The 
Progressive farmer. Mar. 1957, 
p. 70) © l5Mar57; KK123978. 
How to make your Christmas gifts 
almost too pretty to open with 
Sasheen brand ribbon and Scotch 
brand tapes. (in This week, Dec. 
2, 1956, p. 49) © 2Dec56; 
KK122984. 
Introducing the new narrow Decorette 
brand ribbon. (In Telegraph 
delivery spirit, Apr. 1957, p. 10) 
© lApr57; KKI25625. 
Introducing the new 1957 Sasheen 
ribbons n' wraps floorstand; 
world's only complete Christmas 
gift-wrap merchandiser. (In Post 
exchange, Apr. 1957, p. 65) 
© lApr57; KK125624. 
Kids, you'll have a circus with 
these free snap-pets, attached to 
regular rolls of Scotch brand cel- 
lophane tape. (In Walt Disney's 
Mickey Mouse comic book, Apr. -May 
1957, p.'^ of cover) © 22Peb57; 
KKI25631. 
Mend it with Scotch brand, it'll 
stay mended. It's the magic 
touch of Scotch brand tape. 
[Tape on broken crayon] (In The 
Saturday evening post, Apr. 13, 
1957, p. 120) © 9Apr5?; 
KKI25632. • 

Mend it with Scotch brand, it'll 
stay mended. It's the magic 
touch of Scotch brand tape. 
[Tape on woman's broken finger- 
nail] (In Life, Mar. 4, 1957, 
p. 69) © 4Mar57; KKI23808. 
Mount it with Scotch brand, it'll 
stay mounted. It's the magic 
touch of Scotch brand tape. 
[Tape on recipe card] (In Life, 
Apr. 8, 1957, p. 98) e 4Apr57; 
KK325633. 
Seal it with Scotch brand, it'll 
stay sealed. It's the magic 
touch of Scotch braind tape. 



[Triangular package sealed with 
tape] (In Life, Feb. 4, 1957, 
p. 59) © 4Feb57; KKI23809. 

Seal it with Scotch brand, it'll 
stay sealed; cellophane tape. 
(In Life, Dec. 2^, 1956, p. 76) 
© 20Dec5b,- KKI2298O. 

Special offer from Scotch brand; 
plastic household dispenser plus 
king size roll of tape. (in 
New York journal American, Jan. 
27, 1957, comic section 1, p. 7) 
© 27Jan57; KKI23810. 

Tapes that speak up at the point of 
sale; every day printed Scotch 
braind pressure-sensitive tapes . , . 
(In Time, June I8, 1956, p. 82) 
© I8jun56; KK125350. 

This year make yo\ir Christmas gifts 
almost too pretty to open. Scotch 
brand cellophane tape, Scotch 
brand gift wrap tapes, Sasheen 
brand ribbon. (In McCall's, Dec. 
1956, p. 113) © 20Nov56; 
KKI2298I. 

Which Scotch brand tape do you need 
today? For neater painting . . . 
masking tape. (In Better homes £; 
gardens, Feb. 1957, p. 127) 
© 22Jan57; KKI25629. 

IVhich Scotch brand tape do you need 
today? For painting windows . . . 
masking tape. (in Better homes 
'X gardens, Apr. 1957, p. 305) 
© 21Mar57; KKI25628. 

Which Scotch brand tape do you need 
today? For spray painting use 
Scotch masking tape ... (In 
Better homes & gardens, June 1957, 
p. 18) S 21May57; KK126335. 

Will you use the two-billionth ixii:^ 
of Scotch brand tape? Pressure- 
sensitive tape, (In Business 
week, Feb. 16, 1957, p. 22-23) 
© 15Peb57; KKI25807. 
V/orld's fastest tyer: Sasheen S-10 
magic bow tyer, creates up to 15C 
bows per hour, (In Merchants 
trade journal. Mar. 1957, p. 25) 
© lMar57; KKI23977. 

World's strongest tape? Filament 
tape, one of more than 3OO pres- 
sure-sensitive tapes ... Scotch 
brand. (In U. S. news & world 
report. Mar. 15, 1957, p. 35) 
© i5Mar57; KKI25630. 

World's toughest packaging film? 
Scotchpak brand heat-sealable 
polyester film. (In Packaging 
parade, Nov. 1956, F.105) 
© lNov56; KK122982. 

MITCHELL MANUFACTURING CO. © 
Keep cool, you'll grow better. 
Air conditioning, 2000 A.D. 
© 12Apr57; KK124708. 
1957 Mitchell breaks through the 
comfort and sound barriers; 
Mitchell, world's largest maker 
of fine room air conditioners. 
(Bulletin no. 1200) © 120ct56; 
KKI25305. 
With Roto Cone cooling, Mitchell 
offers you no.l market position 
with air conditioning's no.l deal; 
Ultra-Thin, (In Retailing daily. 
Mar, 18, 1957, section 2, p. 3-5) 
© l8Mar57; KKI2I4.707. 
MOBILE COW'UNICATIONS DEPT., ALLEN B. 
DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B. } Laboratories, 

MODEL 'N MOLD CO. SEE Absorene 

Manufacturing Co., Inc. 
MODERN ENGRAVING & MACHINE CO. © 
A guide to cylinder circumference 
and related diameters. © Gener- 
al Gravure Service Co., subsidiary 
of Modem Engraving & Machine Co.; 
9Nov56; KK122918. 



CURRENT REGISTRATIONS 



Memco J-D rotary embossing adds 
prestige, punch and profit to 
foils aind papers. Palmollve. 
© 15May57; KKiasg'^S. 

MOPPATT, CLINTON D. © 

Tee-Off practice golf. Any place, 
any time, any club. © 15Jun57; 
Kia26326. 

MOHAWK FURNITURE FIHISHING PRODUCTS, 
INC. ^ 

Furniture finishing products. Appl. 
author: Frank Donald Pabls. 
O 12Hov56; KKI22087. 

MOJONNIER BROS. CO. © 

Mojonnler testers, for determining 
either or both butter fat and 
total solids; model D. (Bulletin 
353-16) Appl. author: Roy Zeff 
& Associates, Inc. © l4Peb57; 
KK125384. 

MOLL, HARRY HERMAN. © 

Twirlee Whlrlee, for boys, for 
girls, for adults. Twirl the 
balls In opposite direction. 
© 21+Apr57; KKI258OO. 

MOLZAHN, WALTEK AUGUST. © 

Try our latest wafer cake top; the 
Singing Cowboy. No.ll4.6. 
© 2UDec56; KK122685. 
MONET JEWELERS. © 

The new hue and cry, wonderful, won- 
derful; a sunburst of tones. 
(In Vogue, Feb. 1955. P.12) 
© 15Feb$5; KK1^2933. 

MONROE CALCULATING MACHINE CO., INC. © 
Monroe President simplified account- 
ing machine; operators guide. 
© 7Jan57 (in notice: 1956); 
KKI25703. 

MONSANTO CHEMICAL CO. O 

All washes yellowed nylon white 
again without bleaching, (in 
Parade, May 26, 1957, p.3) 
Appl. author: Needham, Louis & 
Brorby. Inc. © 26May57; 
KKI26147. 

All washes yellowed nylon white 
again without bleaching. (In 
The Kansas City star. May 27, 
1957, p. 13) Appl. author: Need- 
ham, Louis & Brorby, Inc. 
© 27May57; KKI26198. 

All with new whitening dlscoTery 
washes yellowed nylon white again 
... It turns the white back on, 
by Jane Creel. (In Reader's 
digest. May 1957. p.3*-35) 
Appl. author: Needham, Louis & 
Brorby, Inc. O 25Apr57; 
KKI26175. 

Amazing whltener; new All washes 
yellowed whites back to white 
again ... Quote and unquote. 
(In Reader's digest, Juno 1957, 
p.3'*-35) Appl. author: Needham, 
Louis & Brorby, Inc. © 25May57; 
KKI26176. 

And everything nice washed in All. 
(In Chicago dally tribune. Not. 
27. 1956, pt.3. p. 7) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. O 27N0V56; ICKI26348. 

Baby things wash so safely clean In 
All. (In Chicago dally tribune, 
Oct. 23, 1956, pt.3, p. 5) Appl. 
author: Needham, Louis &: Brorby, 
Inc. O 230ot56; KKI26347. 

Baby things wash so safely clean In 
All; prescribed for automatic 
washers. (in Chicago dally news, 
Nov. 1, 1956, p. 33) Appl. au- 
thor: Needham, Louln A Brorby, 
Inc. "-' lNov5(j; KK12612'). 

Clothes washed In All Iron crisply 
white. (In Chicago dally tribune, 
Oct. 15. 1956, pt.2, p. 10) Appl. 



author: Needham, Louis & Brorby, 
Inc. © 150ct56; KK1263^9. 
Exclusive, new All with whitening- 
discovery AE-I60 now washes yel- 
lowed nylons (in Chicago 

dally tribune, Feb. 20, 1957, 
pt.2, p.l) Appl. author: Need- 
ham, Louis & Brorby, Inc. 
© 20Feb57; KK126353. 
Happy husband; new All with trtilten- 
Ing discovery washes his yellowed 

shirt (In This week magazine, 

June 16, 1957, p. 31) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © I6jun57; KKI26132. 
New All has amazing whitening dis- 
covery that washes yellowed nylon 
fresh white ... (in This week 
magazine, Apr. 28, 1957, p.'t6) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 28Apr57; 
KKI2613I. 
New All has great new whitening dis- 
covery that washes yellowed whites 
back to fresh white ... (in 
Parade, May 12, 1957, p.'^0) 
Appl. author: Needham, Louis & 
Brorby. Inc. © 12May57; 
KK126l46. 
New All has great new whitening 
discovery that washes yellowed 
»rtiltes back to fresh white . . . 
(In Wllkes-Barre times leader. 
May 20, 1957, p.l6) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 20May57; KK126409. 
New dream detergent; new super- 
rinse All, with AE-160, washes 
yellowed nylons ... (In St. Louis 
globe-democrat, Feb. 15, 1957, 
P.8b) Appl. author: Needham, 
Louis & Brorby, Inc. © 15Feb57; 
KK126166. 
New super rinse All, prescribed for 
automatic washers; 1st in profit, 
4th in volume, (in The Grocers' 
spotlight, Apr. 5, 1957, p. 26) 
Appl. author: Needham, Louis & 
Brorby, Inc. © 5Apr57; KKI26168. 
Only All has new whitening discovery 
AE-I6O; yellowed nylons ... can 
now wash pure white again. (in 
Chicago daily tribune, Feb. I3, 
1957, pt.3, p. 16) Appl. author: 
Needham, Louis & Brorby, Inc. 
© 13Peb57; KKI26352. 
Snow white washes; new super- rinse 
All gets whites 505^ whiter ... 
(In St. Louis post-dispatch, Jan. 
1'*, 1957, p.lOB) Appl. author: 
Needham, Louis & Brorby, Inc. 
© I4jan57; KKI26167. 
Whites wash so much whiter In All. 
(In Chicago dally tribvme, Jan. 
15, 1957, pt.2, p. 10) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. © 15Jan57; KKI26350. 
Yellowed whites wash pure white 
again; new super rinse All ... 
(In Chicago dally tribune, Jan. 
30, 1957, pt.l, p. 22) Appl. au- 
thor: Needham, Louis & Brorby, 
Inc. O 30 Jan 57; KKl 26351. 
MOORE (BENJAMIN) & CO . O 

It's time to paint your homo; when 
Moore's houae pnlnt Is your 
choice ... (In New York dally 
news, June i?? , 19bfc, p. 27) 
Appl. author: Monroe F. Dreher, 
Inc. © 20Jun',6; KK12'J61tj. 
Moore paints and enamels do more 
Jobs easier; Imperro enaael. 
(In Better homes ft gardeno , Mar. 
1956. p. 258) Appl. author: 
Monroe P. Dreher, Inc. O 20Pob5<); 
KK125621. 
Moore; your home's worth more with 
Moortf's house paint. (In Better 
homes ft K.ardens, May l^)'>ti, p.?40) 
Appl. author: Monroe P. Dreher, 
Inc. o :\)Apr'<(.; KKl?'>6i«0. 



HOORES (H. C.) CO. C 

However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Choco- 
late frosting. (In Better homes 
a gardens, Nov. 195c, p. 22) 
Al^I. author: Benton k Bowies, 
Inc. e 250ct56; iCK:23063. 
However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Orange 
frosting. (In Collier's, Dec. 7, 
1956, p. 6) Acpl. author: Ben- 
ton ^ Bowles, Inc. a 3Dec56; 
KKI23072. 
However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. The 
best tomato soup ... (In The 
Saturday evening post, Nov. 10, 
1956, p. Ill) Appl. author: Ben- 
ton k Bowles, Inc. © 8N0V56; 
KKI23066. 
However you cream your coffee, 
you'll love the fresh taste and 
the convenience of Pream. Tomato 
soup. (In Family circle, Nov. 
1956, p. 59) Appl. author: Ben- 
ton & Bowles, Inc. © 250ct56; 
KKI23107. 
It's here; wonderful new instant 
creamer for those who love fresh 
creara and modern convenience; 
Preara. (In Good housekeeping) 
Appl. author: Benton 4 Bowles, Inc. 
© 20Aug56; KKI22599. 
Special offer; save 20/i on your 

favorite coffee while you discover 
wonderful nev; Pream. (In Look, 
Oct. 16, 1956, i .79) Appl. au- 



vUe; 
l40ct5C; KKi23096. 



thor 



Inc. 



MORKHOnSE MDSTAHD MILLS. O 

Pure prepared mustard. (Red flag 
mustard) Net wt. 13 or. NM: 
change of shape; addition of 
horse & wagon, 4 statement, qual- 
ity since 1898; red bottom margin. 
© 7May57; KK125768. 
MORRELL (JOHN) & CO. © 

Big, steady advertising builds a 
real consumer franchise for Red 
Heart in 3 flavors; dog food. 
(In Cooperative merchandiser, 
Feb. 1957, p. 69) Appl. author: 
Campbell-Mlthun, Inc. O John 
Morrell 4 Co., Red Heart Division; 
lPeb57; KK123546. 
Dog-gone; I'm In my second puppy- 
hood since I started eating Red 
Heart; dog food. Red Heart in 
3 flavors. (In Chicago tribune, 
Jan. 10, 1957, pt.2, p.l) Appl. 
author: Campbell -Mlthun, Inc. 
© John Morrell 4 Co., Red Heart 
Division; 10Jan57; KlQ2j(0Bt<. 
Here in tl»e for Easter; new type 
of ham, the only one that's com- 
pletely baked; K-Z-Cut ham. (in 
The Detroit news, Apr. 17. 1957, 
p.*^) Appl. author: Campbell- 
Mi thun. Inc. O l7Apr57; 
KK12'»857. 
Man-alive; or rather dog alive. Red 
Heart makes me feel like a pup 
again; dog food. (In Qjlcaj.'.o 
tribune. Mar. 7. 19S7 . pt."*. p.l) 
Appl. author: Ciuni'bel 1 -Mlthun , 
Inc. O John Moi-ivll A Co., Red 
Heart IM vision; rMar*.? : KKl.Mn*. 
More lean; siloed Morrell Pride ba- 
con. (In The Kansas City tlaea- 
Btar, Mar. 1», 1957. p. 20) 
Appl. author: Cami''be 1 1 -Ml thun , 
Ino. C John Morrell 4 Co. , Haats 
Division; l*M*r57; iaci2*9S9. 
Mora plvunp; Morrell Pride sMlnlea* 
frunkii. (in Minneapolis atar- 
trlbuno. May 6, 19S7, r.UB^ 
Appl* author: Ca«p'>»ll-'Wthun, 
Ino. ^ John Morrell * Co., Meal* 
Dlvlsloni HMay.Ti KKi;60^';. 



COMMERCIAL PRINTS AND LABELS 



MOHRELL (JOHN) & CO . C Cont'd. 
More tender; Morrell Pride E-Z-Cut 
ham, fully cooked. (in The Kansas 
City times-star. Mar. 28, 1957:. 
p. 13) Appl. author: Campbell- 
Withun, Inc. © John Morrell & 
Co., Meats Division; 28Har57; 
KKI24958. 
Red Heart helps keep your dog young 
longer; dog food. (In Simaet, 
Dec. 1956, p. 114.8) Appl. author: 
Campbell-Mlthun, Inc. © John 
Morrell & Co., Ited Heart Division; 
25N0V56; KK1^2580. 
Reddy's big offer: lai send you 
$1.00, in cash, for Just 7 Red 
Heart labels; dog food. (In 
Chicago daily tribune, Nov. I5, 
1956) Appl. author: Campbell- 
Mi thun. Inc. © John Morrell & 
Co., Red Heart Division; 15Nov56; 
KKL 22713. 
MORRIS (PHILIP) INC. © 

A frank confession about the old 
Spud cigarette. (In Worcester 
dally telegram, Dec. 17, 1956. 
p. 3) Appl. author: Ogilvy, Ben- 
son & Mather, Inc. © 17Dec56; 
KK122U85. 
New filter Spud with a light touch 
of menthol. (In The Indianapolis 
star, Oct. 25, 1956, p.li^.^ Appl. 
author: Ogilvy, Benson & Mather. 
© 250ct56; KK1219514-. 
New filter Spud, with a light touch 
of menthol; cigarettes. (In 
Morning tribune, Tampa, Fla. , Oct. 
10, 1956, p. 20) Appl. author: 
Ogilvy, Benson & Mather, Inc. 
© 100ct56; KKI2572O. 
Now, a revolutionary new filter 
cigarette; nev; filter Spud. (in 
Life, Apr. 1, 1957, p. 99) Appl. 
author: Ogilvy, Benson S: Mather, 
Inc. © 28Mar57; KK124l^87. 
Sensational new cigarette; new 
filter and a bright new taste; 
Spud. (In Look, Feb. 5, 1957, 
P.75) Appl. author: Ogilvy, 
Benson & Mather, Inc. © 22Jan57; 
KKI2268I. 

MORRIS PAPER MILLS DIVISION, FEDERAL 
PAPER BOARD CO. SEE Federal Paper 
Board Co. 

MORRIS, SEWALL & CO., INC. © 
Pine quality Black Gold salad 
dressing. Black Gold Stamp Co. 
One fl. quart. © l4.Jan57; 
KK1226b6. 

MORTRUDE, WILLIAM E. © 

Co-Lan-Co, Cosmetique Universalis, 
more than a cosmetic; Just a drop 
or two, for hair, face, hands, 
body, feet. © 51Jan57; 
KKI23634. 
Smilin' Shaver. Silhouette face of 
smlllnc man. © ll4Dec56; 
KK121965. 

MOSESIAK, ED C. , ALFRED A. WILDER, 
NEWTON J. CAPPEJIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 

MOSSTYPE CORP. © 

Specialized services and products 
for rubber plate printers. Moss- 
type; Master Mag. Appl. author: 
Alexander R. Bradle. © 5Apr57; 
KK124625. 
MOTLEY, ROBERT LESTER sole owner 

ROYAL CLEANING CO. SEE Royal Clean- 
ing Co. 

MOTLOW, LEM, prop. JACK DANIEL 
DISTILLERY. SEE Daniel (Jack) 
Distillery. 



MOTOR WHEEL CORP. 

5 reasons vrtiy Reo Is better; the 

?reateat name in power mcwera. 
In The Saturday evening post, 
Apr, 20, 1957, p.S'^) Appl. au- 
thor: Young & Rubicam, Inc. 
© Motor Wheel Corp., Reo Division; 
17Apr57; KKI25213. 

In a special test . . . Duo-Trim made 
a clean sweep of Cypress Gardens; 
the most versatile mower you can 
buy. (In The Saturday evening 
post. May 4, 1957, p. 60) Appl. 
author: Young & Rubicam, Inc. 
© Motor Wheel Corp., Duo-Trim 
Division; lMay57; KK125211. 

Now the mower that vacuum cleans 
your lawn is power-propelled; 
Duo -Trim power mowers. (in 
Better homes & gardens. May 1957, 
p. 303) Appl. author: Young & 
Rubicam, Inc. © Motor Wheel 
Corp., Duo-Trim Division; 23Apr57; 
KKI25212. 

MOUNT SINAI MEMORIAL-PARK. © 

In everlasting honor; Mount Sinai 
Memorial-Park. Appl. author: 
Forest Lawn Memorial -Park Assn. 
© 25Sep56; KKI23182. 

MULKEY (SAM) CO. © 

The new Mulkey . . . Hay-O-Vater; 
manufacturers of portable eleva- 
tors. © 26Dec56; KK123337. 

MULLINS MANUFACTURING CORP. © 
Color ideas; living Ideas; visit 
National Home Week model homes, 
Sept. 10-18. Youngstown steel 
kitchens. (in Better homes & 
gardens, Sept. 1955, p.130-131) 
Appl. author: Brooke, Smith, 
French & Dorrance, Inc. 
© 17Sep55; KK123129. 

MULTIPLE CORP. © 

The new Multi-Pul, model S-IOO. 
This . . . power tool was designed 
to lift, lower and pull. Appl. 
author: Thomas J. Gilbert. 
© 12Jun55; KKI2496O. 

MULTISTAMP CO. © 

The original hand stamp stencil 
duplicator. Quick accurate way 
to mark cartons; print direct. 
(In Office appliances, Apr. 1Q56, 
p. 72) Appl. author: Stanley S. 
Gross & Associates. © l8Apr56; 
KK12'H28. 
MURCHISON, KENNETH, KENNETH MURCHISON, 
JR. & JOHN L. TRACY forming the part- 
nership KENNETH MURCHISON & CO. SEE 
Murchison (Kenneth) & Co. 

MURCHISON (KENNETH) & CO. 

Insurance milestones; livestock 
mortality insurance. (in Dallas 
Athletic Club news) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Apr57; KK124821. 
Insurance milestones; livestock 
mortaUty Insurance. (In Dallas 
Athletic Club news) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Mar57; KK123875. 
Insurance milestones; marine insur- 
ance. (In Dallas Athletic Club 
news, 1957, p. 20) © Kenneth 
Murchison & Co., a partnership 
composed of Kenneth Murchison, 
Kenneth Murchison, Jr. & John L. 
Tracy; 6Feb57; KK125837. 
MURCHISON, KENNETH, JR. , KENNETH MUR- 
CHISON & JOHN L. TRACY forming the 
partnership KENNETH MURCHISON & CO. 
SEE Murchison (Kenneth) & Co. 



MYSTIK ADHESIVE PRODUCTS. €> 

Hew extra-thin electrical film 

tape; Hystik Mylar. (In Aviation 
age, Dec. 1956, p. 30) Appl. 
author: George H. Hartman Co. 
© 30Nov56; I'CK122171. 

MYZON, INC, © 

Myzon poultry builder in drinking 
water stops summer sickness faster 
© 14May57; KK125536. 
New Myzon with green speed-up stops 
laying slvmps faster; poultry 
builder. © l8Dec56; KK1227l|2. 
New Myzon with green speed-up stops 
laying slumps faster; poultry 
builder. © l5Jan57; KKI23085. 
New scientific >^zon formula in 
drinking water helps stop laying 
slxanps; poultry builder. 
© l8Dec56; KKli;27l4.3. 
Special money saving health offer; 
Myzon poultry builder, Tryzol 
one-day wormer, Myzon swine build- 
er. © 25Mar57; KK125537. 
Tryzol handbook; the facts about 
Tryzol 1-day wormer ... Appl. 
author: Blanche Huberth. 
© lDec56; KK124273. 



N 



N. J. THERMEX CO., INC. © 

Infrallte, the radiant heater with 
all the plus features. Appl. 
author: Joseph Gialanella. 
© 27Mar5't; KK123705. 
N. L. S. CORP. © 

Drink of the month. (Mixed drink 
display calendar) © 26Nov56; 
KKI2239O. 
Mixed drink display calendar. Creme 
de menthe f rappe [ and others ] 
© 26Nov56; KK122391. 

NRC EQUIPMENT CORP. © 

Leak detector; model 4902. 
© 25Mar57; KK12J+043. 



Co. 
NAME-MAKER CORP. © 

York garden marking pen with 

weatherproof ink, plus 21; wooden 
stakes. Appl. author: Oscar 
Greene. © 15Nov56; KK122151. 
N ANNETTE MANUFACTURING CO., INC. © 
Dress-ups for the crib set, by 

Nannette. © IN0V56; KK123595. 
Once upon a time fashions, by 
Nannette. Hansel and Glutei. 
© 31May57; KK125976. 
Once upon a time fashions, by 
Nannette. Jack and Jill. 
© 31May57; KK125977. 
Once upon a time fashions, by 

Nannette. Three Little Kittens. 
© 3lMay57; KK125975. 
They're outdoorable; Nannette 

Sportikins for extra summer sales. 
... sportswear promotion for your 
tiniest fashion customers. 
© 7Feb57; KKI23769. 
NARCO PRODUCTS CO., INC. © 

The new wonder product ... Defer, 
the new answer to the old soiling 
problem with dust and dirt. 
Appl. author: Victor A. Giesey. 
© 6Feb57; KK1229S8. 
NASH, MARJORIE D. d.b.a. BROADWAY CON- 
TRACTING CO. SEE Broadway Contrac- 
ting Co. 
NATE (JEAN) INC. © 

Bath bulletin; bath shelf, distinc- 
tive bath preparations. (In 
Beauty fashion. May 1956, p. 6) 
Appl. authors: Jill Jessee & Trade 
Margo. © llMay56; KKI22I4.OI. 



4 



CURRENT REGISTRATIONS 



NATIONAL BIOCHEMICAL CO. 

Alomet cold solder with the miracle 
Ingredient Epollte. Net wt. 2 
oz. Appl. author: Jerome Swim- 
mer. © Alomet Co. division of 
National Biochemical Co.; 6Peb57; 
KKI23149. 
New; Alomet cold solder, with the 
miracle Ingredient, Epollte. 
(In popular science, Feb. 1957, 
p. 285) Appl. author: Jerome 
Swimmer. © Alomet Co., division 
of National Biochemical Co.; 
28jan57; KK122867. 
NATIONAL BISCUIT CO. © 
Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic. Only Dromedary 
guarantees, no other cake tastes 
30 good ... (In Ladies' home 
Journal, Apr. 1957, p.55) Appl. 
author: Ted Bates & Co., Inc. 
© Dromedary Co. (in notice: 
Dromedary Co., division of Nation- 
al Biscuit Co.); 21Har57; 
KK124640. 
Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; pound cake mix. 
(In Ladies' home Journal, May 
1957, P.171) Appl. author: Ted 
Bates & Co., Inc. © Dromedary 
Co., division of National Biscuit 
Co.; 50Apr57; KK12J|964. 
Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; white cake mix. 
(In McCftll'B, Apr. 1957, p. 130) 
Appl. author: Ted Bates & Co., 
Inc. ©Dromedary Co., division 
of National Biscuit Co.; 28Mar57; 
KKI2505O. 
Now, Dromedary combines its treas- 
ured historic recipes with stay- 
fresh magic; yellow cake mix. 
(In McCall's, Feb. 1957, p.lH) 
Appl. author: Ted Bates & Co., 
Inc. © Dromedary Co., a division 
of National Biscuit Co.; 
24jan57; KKI25261. 
Save up to 25;d with Pal Tiny Bits. 
So, start today to feed your dog 
... (In Tranecrlpt-telegram, 
Holyoke, Mass., May 2, 1957. 
p. 20) © 2May57; KKI26090. 
NATIONAL CYLINDER GAS CO. © 
Argon; NCO's vast dealer network 
now offers prompt supply. (In 
0. 3. news & world report, Sept. 
7, 1956, p. Ill) © 7Sep56; 
KK126't06. 

NATIONAL DAIRY PRODUCTS CORP. © 

It's banana strawberry Seal test ice 
cream. Win a year's supply of 
Ice cream. One pint liquid. 
Appl. author: Howard R. Ferguson. 
© 31Dec56; KKI23665. 

NATIONAL IIOMbS CORP. O 

By fulfilling the needs and desires 
of thousands of famllloa for bet- 
tor homos at prlcoa within tholr 
moans, wo will produce in 19'JG 
our 100,000th National homo. 
(In Building standards monthly, 
Aug. l%b, p.l| of cover) Appl. 
author: Applegnto Advertising 
Agency, Inc. O IjAugiiC; Kia22329. 

NATIONAL PRESTO INDUSTRIES, INC. © 
Presto saves time; 7OO cooker. 
(In Ladleo' home Journal, June 
1955, p. 161) O l4Jun55; 
KKI25274. 
When you marry, Btart living bettor, 
easier with Presto beauty Btylod 
appllanoea; autonatlo electric 
Bklllet, fry-pan oaaaorolo. (In 
Modem bride, auimner 1955, p. 150 
© 4jun55; KK12.J275. 



NATIONAL StIRE-FIT QUILTING CO., INC. © 
National Sanl-Pit quality; sanfor- 
ized contour-fitted pad-and-cover 
combination. Appl. author: Will 
Kaplan Advertising. © 3Dec56; 
KKI23095. 

NEBRASKA PARMER. © 

Move dirt for as little as 4 1/2/ 
per cubic yard with the Soil 
Mover. © llApr57; KKI26289. 

liiiER-LE-DUil CORP. © 

Neer-le-Dun for you; do it yourself 
pre-cut sport shirt kit; conplete 
easy instructions included. 
^ 25Jan575 KK122776. 

NEIMAN-MARCUS. © 

The cape supreme. Black sapphire 
mink. (In The Dallas morning 
news) © lMar57; KK1239ia. 
The charming customs of Christmas; 
a fabulous Neiman-Marcus fur. 
© 2Dec56; KK123425. 
Christmas mink news, the cocoon 
cape. (In The Houston post, Dec. 
3, 1956) © 3Dec56; KKI23688. 
Pinal fur reductions, including new 
and further markdowns . 
© 3Feb57; Kpa2393fe. 
Going to Europe? Do take a new 
mink stole. (In The Dallas morn- 
ing news, Apr. 7, 1957, pt.6, 
p. 12) © 7Apr57; KK1214.672. 
Grand finale of the N-M fur sale. 
Just l\. more days ... (In The Dal- 
las morning news) © 2l4J'eb57; 
KK1239U0. 
Great Christmas chic; the shiny 
black fur. © 23Nov56; 
KKl 23690. 
Have a fashion fur for 395.00. 

Black-dyed southwest African Per- 
sian lamb ... (In The Dallas 
morning news) © 8Peb57; 
KKI23937. 
If blue's her color, Sapphire mink 
is her fur. (in The Dallas morn- 
ing news. Mar. 19, 1957, pt.3, 
p. 16) © 19Mar57; KK124675. 
Imagine, shirred mink. © 22May57; 

KKI25765. 
An Important announcement from 
n-m concerning the current ad- 
vantageous price of mink. (In 
The Dallas morning news) 
© l8Apr57; KKI25766. 
Midnight ranch mink stoles, 695.00. 
(In The Dallas morning news. May 
5, 1957, pt.6, p. 10) © 5May57; 
KKI25763. 
The mink buy for spring travelers, 
1500.00. lALXurious midnight 
ranch mink ... (In The Houston 
chronicle) © 17Feb57; KK123938. 
Tho moonlight white fur; pure glam- 
our for Miami, Mallbu ... 
© 3Mar57; KK12391|2. 
Never before; n-m mink gift values 
In 5 colors, 795.00. (In The 
Houston chronicle, Nov. 21, 1956, 
section E, p. 3) © 21Nov56; 
KK123689. 
1 week to choose her mink stole; 
795.00. © lUDec56; ICK12368b. 
Our BuccesB shape, the deep, round- 
ed caboohon stole ... C aPeb57; 
KK123fa82. 
Pick out her mink stole tomorrow. 
(In The Dallas morning news, 
Doo. ?3, 1956. pt. 6, p. 8) 
t) P3D«.'C56; KK123't>>. 
Plnn now for her N-M mink, 297'.. 00. 
Royal pustol ... Stewart pastel 
... (In Tho DhIUb morning nowo ) 
<^ 10Mnr';7; KK1239lil». 
Prvoent her with an n-m specialty 
mink, 1500.00. (In The OaHas 
momlntr news) O 12Deo56; 
KK12>'tl»2. 



Presenting for the first time. 
Royal pastel mink . . . point of 
view. (In Tne Dallas morning 
news) © 25Mar57; KK124e7'+. 
Presenting Tourmaline mink. (in 
The Houston post, Apr. 8, 1957, 
section 2, p. 2) © 8Apr57; 
KK124673. 

A rare investment sale for your 
first .•.'elman-Marcus fur, 295.00 
and 395.00. © l8Feb57; 
KKI23939. 

Royal pastel mink extraordinaire; 
995.00. © lbJan57; KKI25684. 

Sale of full-length mink coats for 
8 lucky women. (in The Dallas 
morning news) © 15Jan57; 
KKI23432. 

Select your fur from N-H's great 
January sale. (in The Dallas 
morning news) © llJan57; 
KKI2343I. 

Shop together tonight for her 
Christmas mink, 795.00. 
© 3Dec56; KK123426. 

Snow white fur; bleached white fox 
195-00, the making of any holiday. 
(In The Houston post, Dec. 9, 
1956) © 9Dec56; KKI23687. 

Snowy bleached white mink, the 
fairest fur of all for her 
Christmas ... © 9Dec56; 
KKI23428. 
Special purchase; 3/4 and full 
length mink coats 40$* off. 
© 20Jan57; KKI23683. 

Spring tonic, lighter mink. Blond, 
beautiful desert sand mink ... 
(In The Dallas morning news) 
© 3Mar57; KKI23 914-3. 

Still choice selection In our great 
annual fur sale. (In The Houston 
post, Jan. 13. 1957) © 13Jan57; 
KKI23685. 

3 more days to choose her mink 
stole, 795.00. (In The Dallas 
morning news) © 21Dec56; 
KKI23429. 

White for opening night; deep col- 
lared cabochon, 2500.00. (In 
The Dallas morning news, Apr. 23, 
1957, pt.3, p. 14) © 23Apr57; 
KK125764. 

Who; your wife; what; tho mink capo- 
let ... (In Tho Dallas morning 
news, Dec. 7, 1956, pt.3, P.16^ 
'?> 7Dec56; KK123U27. 

NEPCO. SEE New England Provision Co., 

Inc. 
NESTLE CO., INC. O 

The coffee hunger of man; how and 
where It all began, by Roger Pur- 
don. Nescafe. (In Life, Mar. 
18, 1957, p.83-8d) Appl. au- 
thor: Bryan Houston. Inc. 
O l4Mar57; KK124242. 

Everything's In tho box. Just add 
water; Toll House cooklos. (In 
Boston Sunday globe. Doc. 2, 195o, 
p. 28) Appl. author: McCann Brick- 
eon, Inc. (Tt 2Doc56; KK122269. 

Oroat news for everyone ... here la 
tho first full-flavor coffee 
that's caffeln freo; Deoaf, 
Inatant coffee. (In Now York 
dally news, Jan. lt>, 1957, p. 53) 
Appl. author: Blltabeth H. Brown. 
C^ IbJans?: KK12Sb37. 

Instant coffee has real j^rcolated 
flavor. (In Niagara Falls ga- 
zette. Jan. ?4 , 19'vr. p.l*) 
Appl. author: McC-um-Krlckson. 
Inc. o :^4janS7: KK1.^4'vii. 

Now miracle ralx makoa delicious 
gr«vy for meat - in mlnutas; 
Brown Oravy. (In Th« Kvnnlnt; 
news, Harrlsburg, Pa., Oct. 30, 
l9St>, p. 6) Appl> author I NeCann 
Krlokson, Ine. O 300otS6t 
KKl 22006. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



NESTLE CO., INC. © Cont'd. 
Now drink coffee morning till night 
and feel wonderful; Deoaf, in- 
stant coffee. [Man in plaid 
shirt; eyeglasses on forehead] 
(In New York Sunday news, coloro- 
to magazine. Mar. 5, 1957, p. 33) 
Appl. author: Elizabeth H. Brown. 
© 3Mar57; KK125501. 
Now drink coffee morning till night 
and feel wonderful; Decaf, in- 
stant coffee. [Man, wearing 
glasses, pouring coffee into 
cup] (in New York Sunday news, 
coloroto magazine, Feb. 10, 1957, 
p. 17) Appl. author: Elizabeth 
H. Brown. © 10Feb57; KK125503. 
Now drink coffee morning till night 
and feel wonderful; Decaf, in- 
stsint coffee. [Moustached man 
watching womein's hand pouring 
cup of coffee] (In New Yoric 
Sunday news, coloroto magazine, 
Jan. 20, 1957, p. 27) Appl. au- 
thor: Elizabeth H. Brown. 
© 20 Jan 57; KK125502. 
Now, 15/i off on Nescafe instant 
coffee. (In New Haven evening 
register, Feb. 19, 1957, p.l7) 
Appl. author: Bryan Houston, Inc. 
© 19Feb57,- KK123992. 
Ricory, finest coffee and chlcori'. 
Instant coffee with chicory. 
(In Dixie, Tlmes-pioayxme states 
roto magazine, Oct. 14, 1956, 
p. 29) Appl. author: McCann- 
Erickson, Inc. © l40ct56; 
KK124118. 
Satisfy your coffee hunger with 
Nescafe instant coffee; enjoy the 
rich, delicious freshly roasted 
flavor ... (In Reader's digest. 
Mar. 1957, p. 16) Appl. author: 
Bryan Houston, Inc. © 25Peb57; 
KK124285. 
Save on both sizes of the finest In- 
stant coffee and chicory; Ricory. 
(In New Orleans states, Nov. 1, 
195t>, p. 3) Appl. author: KcCann 
Erlckson, Inc. © INov^S; KK122007. 
Save, save 30;(, save 30/i on Ricory; 
Instant coffee with chicory. 
(In Times picayune. New Orleans, 
Feb. 28, 1957, p.58) Appl. au- 
thor: MoCann-Erlckson, Inc. 
© 28Peb57; KKl 25276. 
6 ways to make Christmas more fun; 
start with Nestle's semi-sweet 
chocolate morsels. (In Better 
homes & gardens, Dec. 1956, 
p. 102-103) Appl. author: McCann 
Erlckson, Inc. © lDec56; KK122288. 
3 feimous paintings free, when you 
buy new Decaf, instant coffee. 
(In New York Sunday news, coloro- 
to magazine. Mar. 17, 1957, p.53) 
Appl. author: Elizabeth H. Brown. 
© 17Mar57; KK125500. 
NEW CASTLE PRODUCTS, INC. © 

Entirely new and wonderful way to 
enclose bathtubs . . . Tub-Master; 
Modemfold doors. (In American 
builder, Sept. 1956, p.189) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. © lSep56; 
KKI243IO. 
Happy the bride's house with these 
beautiful new doors; Modernfold 
Spacemaster. (In Guide for the 
bride, summer 1955. p.113) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© 15Apr55; KKL22922. 
Noted fashion designer, Anne Fog- 
arty says: If I were an interior 
decorator, I'd suggest Kodernfold 
doors for saving space. (In 
Better homes & gardens, Sept. 
1956, p. 2214.-225) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 2lAug56; KK125i;28. 



Noted fashion designer, Arjie Fogarty 
says: If I were an inter or 
decorator, I'd suggest M'>demfold 
doors . . . gain the space of a 
whole new room. (in Sunset, May 
1956, p. 164-165) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 25Apr56; KKI25660. 
Top designer of casual fashions, 
Claire McCardell says: If I de- 
signed home interiors, I'd in- 
clude Modemfold folding walls . . . 
(In House beautiful, Mar. 1956, 
p. 20-21) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 21Feb56; KK12if309. 
Which door problems get on your 
nerves? New Modernfold door 
stays Inside the doorway, does 
away with troublesome door-swing, 
(m Better homes & gardens, Sept. 

1955) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© l8Aug55; KK123i^3. 

NEW ENGLAND MUTUAL LIFE INSURANCE 

CO. © 

A better life for her; he's Insured 
in the New England Life. (In 
Time, Jan. l'^, 1957, p.2) 
© I4jan57 (in notice: 1956); 
KK1231^8. 

Off to a good start; they're In- 
sured in the New England Life. 
(In The Saturday evening post, 
June 30, 1956, p. 56) © 30Jun56; 
KKI25065. 

NEW ENGLAND PROVISION CO., INC.© 
All pure beef; Nepco brand all- 
beef king size franks, (in New 
Haven evening register, Nov. 15, 

1956) Appl. author: Ramon Sll- 
ton. © New England Provision Co., 
Inc. (Nepco); 15Nov56; KK126212, 

Love those all-beef Nepcos; Nepco 
brand all beef franks. (In New 
Haven evening register, Nov. 1, 
1956) Appl. author: Ramon Sll- 
ton. © New England Provision Co., 
Inc. (Nepco); IN0V56; KKI26211. 
Nepco brand all beef franks. Net 
wt. 1 lb. © 17Jan57 (in notice: 
1956); KKI2277I. 

NEW YORK LIFE INSURANCE CO. © 

Should your child be a librarian? 
By Edward G. Preehafer. (In Life, 
Mar, 18, 1957, p. 58-59) Appl. 
author: Compton Advertising, Inc. 
ll4.Mar57; KK123952. 
Should your child be an atomic 

scientist? By Lawrence R. Hafstad. 
(In The Saturday evening post, 
Dec. 1, 1956, p. 72-73) Appl. au- 
thor: Compton Advertising, Inc. 
© 27Nov56; KK12214J4.7. 
Should your child make a career in 
the Armed Forces? By Admiral 
Arthur W. Radford. (in Life, 
May 13, 1957, p. 144-145) Appl. 
author: Compton Advertising, Inc. 
© 9May57; KKI25567. 

NEWS SYNDICATE CO., INC. © 

Artist. Portraits hand painted. 
Daily news. New Yoric's picture 
newspaper. No. 2-57- Appl. au- 
thor: C\inningham & Walsh, Inc. 
© 27Mar57; KKl 24 220. 
Hot dog caiTt. Frankfurters and ice 
cold drinks. Dally news. New 
Yoric's picture newspaper. 
No. 6-57. Appl. author: Cunning- 
ham & Walsh, Inc. © l6May57; 
KKI26045. 
Marriage license. Dally news. New 
Yoric's picture newspaper. 
No. 8-57. Appl. author: Cunning- 
ham 8e Walsh, Inc. © l3Jun57; 
KKI26340. 



Park attendant. Dally news. New 
York's picture newspaper. Appl. 
author: Cunningham & Walsh, Inc. 
© l;Jan57; KK122536. 
Rowboat . Sunday news , New Yoric ' s 
picture newspaper. No. 9-57. 
Appl. author: Cunningham & Walsh, 
Inc. © l3J\in57; KK126339. 
Snow shovel. Dally news. New York's 
picture newspaper. Defendis whips 
Luedee. No. 3-57- Appl. author: 
Cxmningham & Walsh, Inc. 
© 19Feb57; KKI23538. 
Snow shovel. Daily news. New York's 
picture newspaper. Bee's big day 
in pictures. No. 4-57. Appl. 
author: Cunningham & Walsh, Inc. 
© 19Peb57; KK123539. 
Vacuum cleaner. Sunday news. New 
York's picture newspaper. 
Bonnles, Xavier, Dayton, Memphis 
win In NIT. No. 7-57. Appl. 
author: Cunningham & Walsh, Inc. 
© l6May57; KK126046. 
Watering can. Dally news. New 
York's picture newspaper. 
No. 5-57. Appl. author: Cunning- 
ham & Walsh, Inc. © 27Mar57; 
KK124219. 

NEWSPAPER INSTITUl-E OP AMERICA. © 
How do I get my start as a writer? 

[Endorsed by] Christie Barrett & 
Darren Jordan, (in Writer's 
digest, Jan. 1957, p.9) Appl. 
author: Kaplan Agency, Inc. 
© 3Jan57; KKI26023. 
How do you know you can't write? 

[Endorsed by] Elizabeth Kagan. 

(In Redbook, Apr. 1957, p.ll4) 

Appl. author: Kaplan Agency, Inc. 

© 26Mar57; KKI26027. 
To people who want to write, but 
can't get started, [Endorsed by] 
Hinam A, Hayes, (In Good house- 
keeping. Mar, 1957, p. 250) 
Appl. author: Kaplan Agency, Inc. 
© 19Peb57; KKI26025. 
To people who want to write, but 

can't get started, [Endorsed by] 

Mrs, Garnet D, Gillespie & Gene 

E, Levant. (In Redbook, Mar. 

1957, p,115) Appl, author: 

Kaplan Agency, Inc, © 26Peb57; 

KKI26026. 
What makes writing ability grow? 

[Endorsed by] Mae G. Renn & 
Glenn Dunlap. (in Redbook, Feb. 

1957, p. 103) Appl. author: 
Kaplan Agency, Inc. © 31 Jan 57; 
KKl 260 24. 
Why can't you write? It's much 

simpler than you think. [Endorsed 
by] Mrs. Nolen C. Miller & Albert 
M, Hlnman, (In Redbook, Jan. 
1957, p. 87) Appl. author: Kaplan 
Agency, Inc. © 27Dec56 (in no- 
tice: 1957); KKI26022. 

NIAGARA MANUFACTURING & DISTRIBUTIHG 

CORP, © 

Niagara heat-massage pad soothes 
pain of arthritis; Themo- 
Cyclopad, (In Sunset, Mar, 1956, 
p. 256) © 21Peb56; KKI26269. 

NITEY NITE SLEEPERS. © 

Just look who's glad it's bedtime. 
It's ... tropic-mesh sleepers by 
Nitey Nlte. (Black & white photo) 
(In My baby, Apr. 1957, p.21) 
Appl. author: Doyle Dane Bembach, 
Inc. © 8Mar57; KK124352. 
Just look who's glad it's bedtime. 
It's ... troplc-mesh sleepers by 
Nitey Nite. (Color photo) (in 
Ladies' hom3 journal, Apr. 1957, 
p. 187) Appl. author: Doyle Dane 
Bembach, Inc. © 21Mar57; 
KK124353. 



CURRENT REGISTRATIONS 



Just look who's glad it's bedtime. 
It's ... troplc-mesh sleepers by 
Nltey Nlte. Hag Doll [and others] 
(In Parents' magazine. May 1957, 
p. 72) Appl. author: Doyle Dane 
Bembach, Inc. © 25Apr57; 
1^125647. 
Just look who's glad it's bedtime. 
It's ... troplc-mesh sleepers by 
Nltey Nlte. Southern Belle [and 
others] (In Good housekeeping. 
May 1957, p.'H) Appl. author: 
Doyle Dane Bembach, Inc. 
© 23Apr57; KKl 25180. 
The most elegant softness that ever 
touched a little girl, Angelspun. 
(In McCall's, Apr. 1957, p.l'*) 
Appl. author: Doyle Dane Bem- 
bach, Inc. © 26Mar57; KKI25181. 

HIXON CAMERA & PHOTO-SUPPLY CO. © 
The Nixon Camera Shop Vlew-Pinder. 
It's easy to make color slides. 
Appl. author: J. Stanley Nixon. 
© 6jun57; KKI25932. 

NORCROSS, INC. © 

Blush rose. 12 notes and envelopes. 
(Signature iiotepaner, 59SH35) 
© 2iDec56; iaa22700. 
Collie pups. 12 notes and envelopes. 
(Sip-nature Ilotepaper, 59SN36) 
■^ 21Dec56; KKI2278I. 
Fifth Avenue Card Shop puts Nor- 
cross research to work. (In 
Modem stationer & office equip- 
ment, Apr. 1957, p. 4.9) Appl. 
author: Young & Rublcam, Inc. 
© l5Mar57; KK12i4.8lO. 
Forever yours. 20 notes and enve- 
lopes, (Slgiature Notepaper, 
100SN67) © 6Mar57; KK12l).7U2. 
Greeting cards; make sales multiply 
... new Honey Bunny promotion. 
See how Honey Bunny hops up your 
sales. (in Department store eco- 
nomist, Jan. 1957, p. 76-77) 
Appl. author: Young & Rublcam, 
Inc. © 31Dec56; KK1233^7. 
Greeting cards; success story, plus 
spring promotion news from Nor- 
oross to bring pre-sold customers 
your way. (in Department store 
economist, Feb. 1957, p. 26-27) 
Appl. author: Young & Rublcam, 
Inc. O 31Jan57; KK12tl25. 
Happy Easter, honey bunny. Send 
Honey Bunny cards to say happy 
Easter ... (In Life, Apr. 15, 
1957. p. 132) Appl. author: 
Young & RubicajB, Inc. © llApr57; 
KKI2521O. 
Hi, I'm Honey Bunny. You'll find 
me on Norcross greeting cards, 
(in Ladies' home Journal, Mar. 
1957, p. 113) Appl. author: 
Young & Rublcam, Inc. © 28Peb57; 
KKI2372I. 
Morning violets. 12 notes and on- 
volopoo. (Sl(»nnture Hotepapor, 
593N33) <^ 21Doc;;6; KK122782. 
New Norcross Klng-Sise and Queen- 
Size greeting cards. (In Ladles' 
home Journal, May 1957, p. 15) 
Appl. author: Young & Rublcam, 
Inc. ® 30Apr57; KK125209. 
A Norcross greeting card puts a bit 
of you in Merry Chrlstmns. (In 
Life, Dec. 10, 195^. P.30) 
Appl. author: Young 4 Rublcam, 
Inc. © 6Dec56; KK122800. 
A NorcrooB valentine says what's In 
your heart ... (in Life , Feb. ll , 
1957. p.Y't-75) Appl. author: 
Young & Uublcam, inc. O 31Jan57; 
KKl 233'* 5. 
Panales for remombranoe. 12 notes 
and envelopes. (Signature Note- 
paper, 593N32) <r> 21D«c56; 
KK122779. 



Rose token. 20 notes and envelopes. 
(Signature Notepaper, IOOSN65) 
© 6Mar57; KK12'V7'^3. 

Snowball. 20 notes and envelopes. 
(Signature Notepaper, 100SN68) 
© 6Mar57; KK12'^7'^5. 

There's a message here for someone 
you know; greeting cards. (in 
Life, Jan. 14, 1957, p.109) 
Appl. author: Young & Rublcam, 
Inc. © 10Jan57; KK1233'+6. 

Violet nosegay. 20 notes and enve- 
lopes. (Signature Notepaper. 
100SN66) © 6Mar57; KKl 247 W. 

NORDBERG MANUFACTURING CO. © 

Dxin-Rlte Bronco mechanized propul- 
sion. (Bulletin 269) 
© 22Mar57; KKI25688. 
Performance review ... to help 
supervisors and employees in 
accomplishment of their Jobs. 
(Form no.2284R) © l4Peb57; 
KKI23750. 
Symons heavy duty Impact crusher 
with structural steel base. 
(Bulletin 270) © 22Apr57; 
KKI25689. 

NORMAN, CRAIG & KUMMEL, INC. © 

Empathy in action for Maiden Form 
Brassiere Company, Inc.; Norman, 
Craig & Kummel client for 9 years. 
I dreamed I was Venus de Hilo in 
my Maidenform bra; advertising 
agency. (In The New York times, 
Feb. 1, 1957, p. 50) © lFeb57; 
KK124251. 
Empathy in action for the Colgate- 
Palmolive Company; empathy; be- 
cause you are the very air he 
breathes ... advertising eigency. 
(In The New York times, Apr. 8, 
1957, p.'^6) © 8Apr57; KK124452. 

NORTH AMERICAN STEVENS CORP. © 

Now, a tranqulllzing pill without a 
doctor's prescription; TR-3I4.. 
(In Greensboro daily news, Feb. 3, 
1957, woman's section, p. 12) 
© 2Feb57; KKI23215. 

NORTH AMERICAN VAN LINES, INC. © 

High-value products gentled Just 
like North American Wife-Approved 
moves. (in Transport topics, Sept. 
17, 1956, p. 20) Appl. author: 
Applegate Advertising Agency, Inc. 
© 17Sep56; KKI22305. 

Moving? Guard fine furnishings with 
a Wife-Approved household move. 
(In The Saturday evening post, 
Nov. 17, 1956, P.1U5) Appl. au- 
thor: Applegate Advertising Agen- 
cy, Inc. © ljNov56; KK122306. 

North American Van Lines meets the 
challenge of 30,000,000 people on 
the move. Wife-Approved moves. 
(In Traffic world, Feb. 2, 1957. 
p. 2 of cover) Appl. author: 
Applegate Advertising Agency, 
Inc. (0 ?Feb5Y; KKI23817. 

Only North American Van Lines moves 
business so well. (In Traffic 
world, Jan. 5, 1957, p.2 of cover) 
Aijpl. author: Applegate Advertls- 
inr. Agency, Inc. O 5Jan57; 
KKl 23237. 

NORTHERN ILLINOIS GAS CO. © 

Hey Snnta; she wants the naweot ... 
clothes dryer, he wants a clothes 
dryer that la enay on the budget. 
Penny Flame. (In Aurora bnaoon- 
newa, Dec. 6, 1955, p. 12) 
© 6Deo55; KK123912. 
Penny Flame a ays: Get rid of your 
garbage and traah problems. Get 
a gaa Incinerator ... (In The 
Herald, Feb. 9, 1956. p.32) 
« 9Peb5fe| KK123ee6. 



Penny Plaine says: Ylppe-eee, we're 
trading high on this herd of tcp 
brand range buys. Old stove 
round-up. (In La Grange citizen, 
Nov. 10, 1955, P.lk) © 10Ncv55; 
KKI239II. 

!;crthep:; ::AT"^.ii "-a.: c:. 

Connie's column, by Constance 
Flame. Peoples Natural Gas. 
(In The Wayne herald, Wayne, Neb., 
Jan. 17, 1957, p. 3) *PPl- au- 
thor: Bozell & Jacobs, Inc. 
© 13Jan57; KK123480. 
NORTHGATE PUB. BROIISS, KC . © 

Play the gane that teaches the signs 
of life; safety Chek-o. American 
Automobile Assn. © l6Nov56; 
KKI22389. 
NORTff.VESf PAPi-R CO. © 

Northwest pedigreed papers always 
make pood printing better. Child 
with Kountie hat, © 27Dec56 
(in notice: 1957); KX12253C. 
Northwest pedigreed papers always 
make good printing better. 
Mountie and Indian headdress. 
© 23Apr57; KK125447. 
Northwest pedigreed papers always 
make good printing better. 
Mountie and woodsman with ax. 
© 28Feb57; KK124016. 
Northwest pedigreed papers always 
make good printing better. 
Mountie, boy and colt. 
© 23Jan57; KKI23180. 
Northwest pedigreed papers always 
make good printing better. 
Mountie on horse, watching boat 
going down river. © 2BMar57; 
KKI25937. 
Northwest pedigreed papers always 
make good printing better. 
Mountie reading letter. 
© 28May57; KKI26126. 



NOWICKI, BRUNO. Q 

Powiadamlamy wszystkich krewnych 

(In Polish dally news, 

Detroit, Mich., Apr. 6, 1957, 
p. 8) © 6Apr57; KK124402. 

NU-METHOD DANCE STUDIOS, INC, © 
Don't miss the Joy of dancing ,.. 
Dance-A-Scope method; 1000 clne- 
raotion picture home dance course. 
Gene Zachary and Haxine. 
© lApr57; KK12U961. 

NUTRITIONAL QUALITY CONTROLS, INC. C 
What good is living, when you're 
all worn out? Dr. Parker's vital- 
izing tonic kapps. (In The 
Cleveland press. May 4, I'^y; , 
p. 52) O 'iMayS7; KK126294. 
What good is springtime, when you'rt- 
all worn out? Dr. Parker's vital- 
izing tonic kapps. (In The 
Clevelana pi-ess. May *♦ , 1^'^[, 
p. 52) C 4May57; Kri26293; 
Yours for only $1.00; 30 days supply 
of vitamins. Dr. Parker's vlta- 
llting tonic kapps. (In The 
Seattle times, June J, l^-^T. 
p. 24) c 9JunS7; KK12tiM^. 

NUTRITIONAL SCIKNCK CORP. C 

Delicious Dent ooncentraled food 

tlon of natural land and sea 
plant Ingredients. HH: revision 
of food wafer broohure. 
© 13Peb57: KK12>8oi. 

NYLOK-DKTROrr CORP. C 

Looking, noallnrt. adjuotlim; Nylok- 
Deti\>ll Uireadcd ^artn. 
c 2iJ*ni>Y; KK12>07^. 



COMMERCIAL PRINTS AND LABELS 



Jan.-^Jur 



o 



O'BRIEN, JAMES J. © 

Tannl, sxan-tan cream. 5 ' 
Aqua green; bathing girls In 
white circle; sun; seaside. 
© 27NOV56; KKI23318. 
O'BRIEN CORP. © 

120 new symphonic colors; Just add 
tube to standard colors. Liquid 
Velvet, the original velvet wall 
finish. © 80ct56; KK12l;395. 
Only O'Brien Symphonic Colors lend 
such depth of beauty to painted 
walls. Liquid Velvet. (in Bet- 
ter homes & gardens, Apr. 1957 ^ 
p. 278) Appl. author: Campbell- 
Mlthun, Inc. © 19Mar57; 
KKI23863. 
A tour of beauty through O'Brien's 
house o' color; paints. (in Coro- 
net, Apr. 1957, p. 85-92) Appl. 
author: Campbell-Mi thun. Inc. 
© 19Mar57; KKI25862. 



OHIO EDISON CO. © 

Alumlntim fabricating, one of many 
industries ... in the center of 
industrial America. (In The Wall 
Street Journal, Apr. 11, 1957 i 
p. 6) Appl, author: Clay Herrick, 
Jr. © llApr57; KK125975. 
Chemicals, one of many industries 
building new plants in the center 
of industrial America. (In Busi- 
ness week, Jan. 26, 1957, p.l^VS) 
Appl. author: Clay Herrick, Jr. 
© 25Jan57; KK123563. 
Electrical products, one of many 
Industries ... in the center of 
industrial America. (in The Wall 
Street Journal, Apr. 25, 1957, 
p. 8) Appl. author: Clay Herrick, 
Jr. © 25Apr57; KK12597'^. 
$595,000,000 for industrial expan- 
Blon In Ohio Edison System service 
area, (in Forbes, May 15, 1957, 
p.'^6) Appl. author: Clay Her- 
rick, Jr. © 12May57; KKI25528. 

OHIO MATCH CO. © 
Ohio Blue Tip. 

Anemone. © 27Mar57j KK12'J-093. 
Baltimore oriole. © 27Mar57; 

KK124101. 
Banded purple. IjJ, 27Mar57; 
KKI2I1O98. 
Blue Jay. © 27Mar57; KKl 2^095. 
Bluebird. © 27Mar57; KK12'J-092. 
Buckeye. © 27Mar57; KK124071. 
Camellia. © 27Mar57; KK124079. 
Chipmunk. © 27Mar57; KK12'^083. 
Daisy. © 27Mar57; KKl 24087. 
Dog face. © 27Mar57; KK124080. 
Goatweed. © 27Mar57; KK124073. 
Hairstreak. © 27Mar57; KK124100. 
Kentucky cardinal. © 27Mar57; 

KK12iH02. 
Leopard frog. © 27Mar57; 

KK124101. 
Lily. © 27Mar57; KK12if088. 
Lovebirds. © 27Mar57; KK124094. 
Monarch. © 27Mar57; KK12't074. 
Mourning cloak. © 27Mar57; 

KK124086. 
Painted bunting. © 27Mar57; 

KK124099. 
Painted turtle. © 27Mar57; 

KK124072. 
Pansy. © 27Mar57; KK12t078. 
Parakeets. © 27Mar57; KK124091. 
Petunia. © 27Mar57; KK124089. 



Redheaded woodpecker. 

© 27Mar57; KK124084. 
Robin. ©"27Mar57; KK124077. 
Rose, © 27Mar57; KK124097. 
Ruby Jewel fish. © 27Har57; 

KKI24096. 
Siamese fighting fish. 

© 27Mar57; KK124085. 
Tiger barb. © 27Mar57; KK12408l. 
Tiger swallowtail. © 27Mar57; 

KK124075. 
Varlatus. © 27Mar57; iaci24076. 
Western tanager. © 27Mar57: 

KK124090. 
V/ood duck. © 27Mar57; KK124103. 
Zinnia. © 27Mar57; KK124082. 

OHIO NUT & BOLT CO. © 

How to get rid of profit rustlers. 
Get the drop on high design and 
assembly costs with the new Ohio 
RN weld nuts. Appl. author: 
John Thomas Doheny. © 15Apr57; 
KK124984. 

OHMITE MANDFACTTOING CO. © 

Extra; 2 new ultra-small series TW 
submlnlature tantalum capacitors. 
Now Tan-0-Mltes offer ... (Bul- 
letin 148B supplement) © 8Mar57; 
KKI25274. 
A new star on the electrical hori- 
zon, the Ohmlte variable trans- 
former; model VT1R5. (Bulletin 

151) © 20May57; KK125846. 

Now in stock . . . Rlteohm, In stock, 
precision resistors. (Bulletin 
154) © 20May57; KK125845. 
Submlnlature; Ohmlte Little Devil 
1/10 watt composition resistors. 
(Bulletin 150) © 8Mar57; 
KKI25272. 
Tan-0-Mlte series TF, foil type 
tantalum capacitors. (Bulletin 

152) © llMar57; KKI25275, 
Thin resistors. Including new, 

miniature type. (Bulletin I38C) 
© 26Apr57; KKI2527I. 
Type AS miniature potentiometers; 
molded composition type. (Bul- 
letin 149) © llMar57; KK125273. 
OHRBACH'S, INC. © 

Because she always softened the 
blow, remember mom with a gift . . . 
How about belts, neckwear ... 
(In New York world-telegram & 
sun. May 1, 1957, p. 13) Appl. 
author: Doyle Dane Bembach, Inc. 
© lMay57; KX125648. 
I don't like to be roped in. Free 
yourself of the notion that high 
prices mean high fashion. (In 
Los Angeles times. Mar. 24, 1957, 
pt.l, p. 25) Appl. author: Doyle 
Dane Bembach, Inc. © 24Mar57; 
KK124834. 
I don't throw my money away. The 
really smart woman only looks as 
if her clothes cost lots. (in 
Los Angeles times. Mar. 17, 1957, 
p. 21) Appl. author: Doyle Dane 
Bembach, Inc. © 17Mar57; 
KK124835. 
I wasn't born yesterday, I can af- 
ford to pay twice as much but why 
should I? ... world's most excit- 
ing clothes ... (In The New York 
times. Mar. 10, 1957, p.53) 
Appl. author: Doyle Dane Bernbacn, 
Inc. © 10Mar57; KK123929. 
I'm no goat, I can afford to pay 
twice as much but why should !"> 
... moat thrilling clothes at 
prices that never compromise with 
quality. (In New York journal- 
American, Mar. 3, 1957, P.I3L) 
Appl. author: Doyle Dane Bern- 
bach, Inc. © 3l"ar57; K?a.23928. 



I'm nobody's fool. Don't fool your- 
self, high fashion doesn't have 
to cost high prices. (in The New 
Yoric times, Apr. 7, 1957, p.53) 
Appl. author: Doyle Dane Bembach, 
Inc. © 7Apr57; KK124832. 
Is he looking forward to his Christ- 
mas gifts? (In New York world- 
telegram & sun, Dec. II4., 1956, 
p. 13) Appl. author: Doyle Dane 
Bernbach, Inc. © ll|Deo56- 
KKI22198. 
A man's got to get value even If 
it's a gift; for Father's Day 
gifts ... (In New York dally 
news, June 5, 1957, p.22) Appl. 
author: Doyle Dane Bembach, Inc. 
© 5Jun57; KKl 26400. 
Our price tags talk turkey. (In 
Los Angeles times, Nov. 22, 1956, 
pt.l, p. 15) Appl. author: Doyle 
Dane Bernbach, Inc. © 22NovS6; 
KK122196. 
Paris; Italy. Don't miss the fash- 
ion show ... (In The New York 
times. Mar. I7, 1957, p. 55) 
Appl. author: Doyle Dane Bembach, 
Inc. © 17Mar57; KK124053. 
Paris says: the new coats are 

shorter-than-long; and Ohrbach's 
has them. (in The New York times 
Mar. 24, 1957, p. 55) Appl. au- 
thor: Doyle Dane Bembach, Inc. 
© 24Mar57; KK124244. 
The Santa Glaus in Ohrbach' s is 

our price tags. (In The New York 
times, Dec. 2, 1956, p. 57) 
Appl. author: Doyle Dane Bernbach. 
Inc. © 2Dec56; KK122093. 
You can't hide the fact that Ohr- 
bach's is the store for amazing 
Christmas bargains. (In Los 
Angeles times, Dec, 3, 1956, pt.l, 
p. 19) Appl. author: Doyle Dane 
Bernbach, Inc. © 3Dec56; 
KKI22197. 
You're kidding. Am I seeing right? 
I don't believe it. It's true ... 
first semi-annual clearaway. (In 
The New York times, Jan. 9, 1957, 
p. 15) Appl. author: Doyle Dane 
Bernbach, Inc. © 9Jan57; 
KKI22532. 
OKAY- EVANS PRINT. CO. © 

Time for fur storage; folder 
no.957B. Appl. author: Harry 
Evans. © 10Jan57; KK122062. 
OLIN MATHIESON CHEMICAL CORP. © 
One of the world's largest suppli- 
ers of chemicals, metals and 
packaging products, announces a 
major new division, Olin Aluminum 
... (in The Saturday evening 
post, Apr. 13, 1957, p. 16-17) 
Appl. author: Joseph Dayton. 
© 13Apr57; KK124886. 
OLSON, AUGUST. © 

Qulck-Mlnute-Brew coffee, tea, with 
Tisu-Paper-Pllters ... © lApr57; 
KK12513I4-. 
OLSON RUG & CARPET CO. © 

Free book tells how to save up to 
1/2 on rich, thick reversible 
broadloom ... (in McCall's, Feb. 
1957, p. 103) Appl. author: 
Arthur W. Prussing. © 24jan57; 
KK124209. 
How to have thick, rich broadloom 
at savings up to 1/2 ... 2 rugs 
in one. (In Living for young 
homemakers. Mar. 1957, p. 68) 
Appl. author: Arthur W. Prussing. 
© 20Peb57; KK124213. 
If you're a young couple starting 
out like we are, you should know 
about wonderful, money saving 
Olson broadloom. Fiesta pattern. 
(In Living for young homemakers, 
Jan. 1957, p. 21) Appl. author: 
Arthur W. Prussing. © Olson Rug 
Co.; 20Dec56; Kia2lv206. 



CURRENT REGISTRATIONS 



Imagine; getting lovely, thick re- 
versible broadloom rugs ... 2 rugs 
in one. Appl . author: Arthur W. 
Prussing. © 20Peb57; KK124211. 

Lovely, thick, reversible broadloom 
at savings up to 1/2 ... Walter 
E. Olson. (In Good housekeeping. 
Mar. 1957, p.233) Appl. author: 
Arthur W. Prussing. © rison Rug 
Co.; 19Feb57; KKI2I4.212. 

Modern rug & carpet magic by Olson. 
Appl. author: Arthur W. Prussing. 
© Olson Rug Co.; li4.FebS7; KKI2I4.OI9. 

Olson rolls out the red carpet to 
give you beauty ... (In Chicago 
Sunday tribune, Apr. 11;, 1957) 
Appl. author: Arthur W. Prussing. 
© Olson Rug Co.; l[;Apr57; KKlSl^bl+l. 

Thick rich broadloom; why pay more? 
2 rugs in 1. Appl. author: 
Arthur W. Prussing. 22Jan57; 
KK12i4.208 , 

This free Olson rug and carpet 
book opened my eyes to real sav- 
ings. (In Intimate story. Mar. 
lV57s p. 81) Appl. author: Arthur 
W, Pr-ussing, © 5Peb57; KK12i).210. 

Wonderful, inexpensive 2 in 1 rugs, 
carpets. Appl, author: Arthur 
W. Prussing. © 20Jan57; 
KK12't207. 
OMAR CO. 

Flowering Magic garden; Just add 
water, watch it grow. Dwarf 
oriental rose-balsam. Easy to 
grow in Lustro-V/are planter. 
© P. Carl Pfender t.a. Omar Co.; 
8Apr57; KK121|705. 

Flowering Magic garden; just add 
water, watch it grow. Fairy 
phlox. Easy to grow in Lustro- 
Ware planter. © F. Carl Pfender 
t.a. Omar Co.; 8Apr57; KK12l(.70l|. 

Magic plant food. © P. Carl 
Pfender t.a. Omar Co.; 8Apr57; 
KKI2I4.703. 

ONEIDA, LTD. © 

At eighteen, a daughter is dreaming 
of a silver Christmas, says Bob 
Crosby. Heirloom sterling. (In 
Ladles' home Journal, Dec. 1956, 
p. 127) Appl. author: J. V/alter 
Thompson Co. © 25Nov56; 
ICKI22072. 
Community says the right things 
about you; the finest silver- 
plate. Coronation, South Seas 
[and others] (In Ladles' home 
Journal, Nov. 195^) Appl. au- 
thor: Batten, Barton, Durstlne ft 
Osbom, Inc. © 300ct56; Kia22883. 
Father knows best. [Endorsed by] 
Robert Young and Barbara. Damask 
Rose in Heirloom sterling. (in 
Seventeen, Apr, 1957, p. 71) 
Appl. author: J. Walter Thompson 
Co. O lApr57; KK 124650. 
Father knows best how daughters feel 
about sterling, says Robert Young, 
Heirloom. (In Seventeen, Sept. 
1956, p. 59) Appl, author: J, Wal- 
ter Thompson Co, © 1Sbp56; 
Kia2207l^. 
I'm BO pleased father agrees with 
my choice of silver, says John 
Cameron Swayze's daughter Su- 
zanne. HcM rloom otcT'lliig. (in 
Better homeo fc gardens, Oct. 
1956, p. 205) Appl. author: 
J. WaJter Thomi'Son Co. 
O 203ep50; KKlP^'t). 
It'B n fnther's privilege to give 
hln ddughtor her sterling silver. 
(Endortind by) Ezlo Plnzn and his 
lovely dQuglitnr Clello, Heirloom, 
(In Ladles' home Journal, Sept. 
1956, p. 20) Appl, outhor: 
J. Wolter Thompson Co, © 25Aub56; 
ICKI2207I. 



My daughter is our silver expert, 
says Yehudi Menuhin, world-famous 
violinist. Heirloom sterling. 
(In Ladles' home Journal, net. 
1956, p. Ill) Appl. author: 
J. Walter Thompson Co. © 25Sep56; 
KKI22070. 
No other gift flatters your fine 
taste like sparkling Commxinity, 
the finest silverplate. (In 
Better homes & gardens, i^ec . 
1956. P.i4^9) Appl. author: Bat- 
ten, Bartcn, Durstlne & Osborn, 
Inc. © 20Nov56; KKl22e52. 
Presenting Bob Hope's gift to his 
daughter, Linda; new Flower Lane 
in Heirloom sterling, (In Bride's 
magazine, summer 1957, p. 67) 
Appl. author: J. Walter Thompson 
Co. © i5Apr57; KKl 25738. 
Presenting Heller Halliday's dream 
in silver; new Flower Lane In 
Heirloom sterling. (In Modem 
bride, summer 1957, p. 69) 
Appl. author: J. Walter Thompson 
Co. © llApr57; KK1259'*7. 
When father promised me my silver 
... says Suzanne Swayze. [En- 
dorsed by] John Cameron Swayze. 
Lasting Spring in Heirloom ster- 
ling. (In Ladles' home Journal, 
Apr. 1957, p. 211) Appl. author: 
J. Walter Thompson Co. © 25Mar57; 
KK124649. 

OPAD ELECTRIC CO. © 

Voltage regulated d. c, power 

supply. Model TM25B. (Bulletin 
no. 250) Appl. author: Henry 
Louis Opad. © 21May57; KK125527. 
OPTO-HETRIC TOOLS, INC. © 

Decimal and millimeter equivalents 
of parts of an Inch; metric viall 
chart. ll;Hov56; KK122562. 

ORAL B CO. © 

Now, real gum line protection for 
every age; Oral B toothbrush. 
(In Sunset, June 1957, p. 98) 
Appl, author: Clartc Whltely 
Lawrence. © 25Hay57; KKI26207, 

ORDAN PUB, CO., INC. 

Homes of distinction. Compliments 
of Oscar C. Knoll & Sons, general 
contractors. © 22Feb57 (In 
notice: 1956); KK12U975. 

OREGON SAW CHAIN CORP. © 

Task force service, for chains, 
bars, sprockets. Appl. author: 
William Winter Advertising, 
© 17Feb57 (in notice: 1956); 
KK125641. 

ORTHO PHARMACEUTICAL CORP. © 

Tabletas Trltheon, NM: "trans- 
lation of English version." 
« 10Jan57 (in notice: 1956); 
KKI2528O. 

OSTiiR (JOira) MANUPACTURIHC CO. © 
Horo it is, operation task force; 
Cui-imlns task lorce electric tool.s, 
task force 1/2 Inch drill [and 
others] Appl, author: Baker/ 
John.ion U Dickinson. © Cmnmlno 
Powor Tool Division of Joim O.itur 
Miinul'ncturlnc Co.; IJiin'jV; 
KK1?2772. 
Imagine Jim building this Famous 
Designer original for us, with 
... Ciunmlna portable eleotrlo 
tools. (In The Saturdoy evening 
poet, Dec. 8, l95b, p.lOO) Appl. 
author; Poker/ Johnaon ft Dlcklneon. 
<'^ Cummlna Power Tool Division, 
John Onter h'BnufBclurlnp Co.; 
8Dec5b! KK122l»8li, 
Seven wonderful ways to soy Merry 
Chrlstmna. (latnrlcer, kiilfe ft 
Bclaaora ahorj-oner ,,. (in Better 
homoB ft K.Brdona, Dec. 19'.>6, p,l45) 
Appl, author: C. A, Matlilaaon, 
© 2ON0V50; RK122961, 



Two secrets for tastier. Juicier 
ground meats. Electric meat 
grinder. (in McCall's, Mar. 
1957, p.l'+5) Appl. author; 
C. A. Mathisson. © 21Peb57; 
KKI23865. 

era OWN Hj\kdware co. © 

Linola for linoleum, and all interi- 
or wood finishing, both floors 
and uoriprht surfaces. One auart. 
© 2ej'an57; Kra.22ei6. 
Supermlx royal latex. Tinting 
white FR65-11;. Contents 31 fl. 
oz. © UFeb57; KKI23025. 
OVERHEAD LOCR CHRP. © 

Catalog designed especially for 
architects; the Overhead Door, 
upward-acting sectional doors. 
(In Architectural for-om. May 
1957, p, 72-73) Appl. author: 
Applegate Advertising Agency, 
Inc. © 26Apr57; ?ia257fc5. 
Feature the garage door that sets 
the stcige to sell the homes you 
build. (In American builder, Jan. 
1957, p. 240-241) Appl. cuthor: 
Applegate Advertising Agency, 
Inc. NM: "same photo but differ- 
ent copy," © lJan57; KK123253. 
For 35 years, more buildings have 
been equipped with the Overhead 
Door than any other brand, (In 
The Constructor, Oct, 1956, 
p. 94-95) Appl. author: Applegate 
Advertising Agency, Inc. 
© 100ct56; KKI2325I. 
Here's the garage door that sets 
the stage to sell; the Overhead 
Door, Visit Booth l4 , Conrad Hil- 
ton Hotel, (In American builder, 
NAHB convention daily, Jan, 21, 
1957, p. 14) Appl. author: Apple- 
gate Advertising Agency, Inc. 
NM: "same photo but different 
copy." © 21 Jan 57; KKI23252, 
Hospital assured of dependable ga- 
rage door opening with the Over- 
head Door. (In Architectural 
forum, Jan, 1957, p. 176-177) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. © 2Jjui57; 
KKI2325O. 
It's a breeze; floating action 
makes the Overhead Door easiest 
to open. (in House beautiful 's 
building manual, spring-summer 
1957, p. 33) Appl, author: Apple- 
gate Advertising Agency, Inc. 
© 15Mar57; KKI2381I. 
It's a breeze; floating action 
makes the Overhead Door easiest 
to open. (In Sunset, May 1957, 
p. 253) Appl. author: Applegate 
Advertising Agency, Inc, NM: 
different copy i additional draw- 
ing, O 25Apr57; KKl 25786, 
i'ioi-o service stations uro oquippod 
with tlie Overhead Door than oil 
other brands conblnod. (In I>a- 



tlo.nl po 
P.or-6^) 



iCy, Itic. 



NeM, panoraolc alumlnuH door; thv 
Overhead Door, (in National 
petroleum newa. May 1957, p.62- 
63) Appl, author: Applegate 
Advertising Agency, Inc. 
O 28Apr57; KKl 25787. 

The Overhead Poor, flrat and fore- 
most alnce 1^'21; Miracle Wedge. 
Salt Ppray Steel. Appl. author: 
Arpl«(?ate Advertlalng Agency, Jne. 
'^ lliNovSc; KK12229U. 

OVKRLAND CO. O 

Hunlor'a Friend, the 3 In 1 hunter' a 
aoocanory: hand ax. hvinltng knife. 
ooiB)<aas. Appl. author: Tr*A Nao 
Overland, owner of Overlmid Co, 
O lOJul'*; KK1?*9*3. 



COMMERCIAL PRINTS AND LABELS 



Jan.-Jur 



OVEFLAID CC. © Cont'd. 

Improved new Sportsman's Shaver. 
No. 651. Appl. author: Fred Mac 
Overland, owner of Overland Co. 
© 27Peb57j KK124542. 
New, improved fisherman's friend; 
12 tools in one. Appl. author: 
Fred Mac Overland, owner of Over- 
land Co. © 20Mar56; KK123781. 
New, Improved fisherman's pliers; 
6" extra long nose salt water 
model; chrome plated. Appl. au- 
thor: Fred Mac Overland, owner of 
overland Co. © 2Jan57; KKI2378O. 
New, improved fisherman's pliers; 
6" fresh water model; chrome 
plated. Appl. author: Fred Mae 
Overland, owner of Overland Co. 
© 2Jan57; KK125778. 
Shaves anyone anytime; Overland 
v.-indup Sportsman's Shaver. 
Appl. author: Fred Mac Overland, 
ovmer of Overland Co. © 4Apr57; 
KK124437. 
Stainless 5 piece camping set, with 
genuine leather sheath. Appl. 
author: Fred Mac Overland, owner 
of Overland Co. © 20Mar56; 
KKI23779. 

OXFORD ROYAL MUSHROOM PRODUCTS, 

INC. © 

Mushrooms; fancy sliced buttons. 
Contents I6 ozs. avoir. Lithog- 
rapher: H. S. Crocker Co. 
© 22Feb57j KKI23668. 

Mushrooms; stems & pieces. Con- 
tents k 02* avoir. Lithographer: 
H. S. Crocker Co. © 22Feb57; 
KKI23667. 



P & H INDUSTRIES, INC, © 

First and tops In the field of 
automatic push-button trouser 
topping; deluxe model Topper- 
Matlc. © lJun57; KK126192. 

P 4 K, INC. © 

Tested and proved lures and fishing 
accessories; 1957 Jobber, dealer 
catalog. NM: "six new adver- 
tisements." © 10Nov55; 
KKI23637. 

PABST BREWING CO. © 

Great American Pabstlme. Pabst Blue 
Ribbon beer. (In The National 
bowlers Journal & billiard revue, 
Dec. 1956, p.tj) Appl. author: 
Leo Burnett Co., Inc. © 10Dec56; 
KKI25099. 

Is the Pabst Blue Ribbon we're brew- 
ing today really as good as people 
say? (In The Knoxville news- 
sentinel, Nov. 2b, 1956, p. 27) 
Appl. author: Leo Burnett Co., 
Inc. © 28Nov56; KK122U63. 

Pabst goes to Monaco. Royal Palace 
of Honaco. Blue Ribbon. (in 
Chicago daily tribune, Jan. 29, 
1957, pt.l, p. 15) Appl. author: 
Leo Burnett Co., Inc. © 29Jan57; 
KKI25IOO. 

Taste the difference a penny makes, 
says Bill the Bartender, your host 
on the Wednesday night fights. 
Blue Ribbon beer. (In San Diego 
union, San Diego, Calif., Nov. 23, 
1956> p.E-5) Appl. author: Leo 
Burnett Co., Inc. © 23N0V56; 
KK122U62. 

What '11 you have? Blended hops are 
another good reason to answer, 
Pabst Blue Ribbon. (In Life, Dec. 
2h, 1956, p. 3 of cover) Appl. 
author: Leo Burnett Co., Inc. 
© 19Dec56; KK1221|6U. 

PACIKIC WIRE WORKS CO. <^ 

Pacific Wire-Grams, by George G. 
Altnow. 



Dec. 1956. © 12Dec56; KK122690. 

Jan, 1957. © 12Jan57: KK122689. 

Feb. 1957. © 12Feb57; KK123245. 

Mar. 1957. © 12Mar57; KKI23813. 

Apr. 1957. © 12Apr57; KK12U.716. 

May 1957. © l'^May57; KK125486. 

June 1957. © I4jun57; K2CI26379. 

PADDOCK OF TEXAS, INC. © 

Wake-up, wake-up. Seablue. Pool 
maintenance service. © l5Mar57- 
KKI25385. 

PALACE METAL PRODUCTS, INC. © 

The original Palace Utllldor cabi- 
net give[s] you 20% more storage 
space. Appl. author: Sanford 
Bamett. © 27May57; KKI26178, 
PALMER (WAiTiJE) CORP. © 

Add-Aptable charts; colorful, dura- 
ble, cleanable. Palmer's Teaching 
Aids. © 25oct5b; Ki':i2332o. 

PALHLOOM CO. 

Dear friend; free dealerships. 
Palmloom, the plastic spool-loom 
that fits in the palm of your 
hand. © Nicholas T. Scheel 
d.b.a. Palmloom Co.; 8jun57; 
KKI26172. 

PALOMAR CO. 

Win your choice of these 4 beautiful 
diamond rings. Name your one 
favorite Royal Highness diamond 
ring set. © Palomar Co., a co- 
partnership consisting of Harold 
Weisbrod & Louis Weisbrod; 
llDec56; KKI23918. 

PAN-AMERICA>' COFFEE BUREAU. © 
Do-it-yourself is easier, with a 
coffee-break. There is nothing 
so satisfying as a good cup of 
coffee. (In The Saturday evening 
post. Mar. 16, 1957, p.l't2) 
Appl. author: Robert W. Orr & 
Associates. © l6Mar57; KK124105. 
How to make a good cup of coffee; 
drip maker, vacuum maker, per- 
colator. (In Ladies' home Journal, 
Jan. 1957, p. 13) Appl. author: 
Robert W. Orr & Associates, Inc. 
© 27Dec56 (in notice: 1957); 
KKI227I6. 
New ways to take an iced coffee- 
break. Ice coffee secret [and 
others] (in McCall's, June 1957, 
p. 127) Appl. author: Robert W. 
Orr & Associates, Inc. 
© 6Jun57; KKI26098. 
PANDOLPO, SAM C, III. © 

Taxpayer's Record-0-Check; an easy, 
convenient way to keep the records 
you need. General Pub. Corp. 
© 6Mar57; KK121;692. 

PAPER MATE CO. © 

Ever hear of a guarainteed new 

account plan? Paper Mate Pen Co. 
(In Savings & loan news. May 1957, 
p. 15) Appl. author: John J. 
Seehof. © lMay57; KK125677. 

PARA LABORATORIES SALES CORP. © 
See blackheads disappear after a 
single Queen Helene skin and 
beauty treatment. Doctor develops 
home treatment ... by Claire Hoff- 
man. (In McCall's, May 1956, 
p. 157) © 19Apr56 (in notice: 
1955); KKI23729. 
PARADORM, INC. © 

New, the safe alternative to the 
tranquilizer; Paradorm. (in 
New Yoi?k world-telegreun & sun, 
Feb. 25, 1957, p. 20) Appl. au- 
thor: William Pannett Morrison. 
© 25Feb57; KK123379. 
Paradorm, an aid in the relief of 
nervous tension. Contents 20 
tablets. Appl. author: William 



PARAGON ART & LINEN CO. , INC. © 
Meissen figurines; pure linen. 
N0.A77O. Appl. author: Martin 
J. Rothman. © lFeb57; KKI23732. 
Needlecraft; cocktail terry match- 
mates. NO.A772. This package 
contains host ... hostess apron 
only. Appl. author: Hart in J. 
Rothman. O lFeb57; ieK123731. 
You C£in do it yourself beautifully 
with Paragon needlecraft. (In 
McCall's needlework & crafts, 
spring 1957, p. 3 of cover) Appl. 
author: Martin J. Rothman. 
© 25Jan57; KK123730. 

PARKE, DAVIS & CO. © 

Allergenic terror, or sylvan glen? 
Benadryl makes the difference. 
PD-D-804. © 7May57; KK125941. 

An^ciety over her health kept Hiss 
Benson awake until her ph-^sician 
prescribed Carbrital, PD-D-559. 
© IfSepSb; KK122562. 
Bardase; prompt relief in irritable 
colon. PD-D-757. © 15Mar57; 
KK124405. 
Combat the aging complex today for 
healthy, happy lives tomorrow; 
Eldec Kapseals. PD-D-632. 
© 27Aug56; KK12Z55k- 
Combat the aging complex today for 
healthy, happy lives tomorrow. 
Eldec Kapseals, mineral-vitamin- 
hormone supplenBnt. PD-D-701;. 
© llPeb57; KKI23965. 
Combat the aging complex today for 
vigorous and healthy years to- 
morrow; Eldec Kapseals. Savings. 
PD-D-745. © 28Mar57; KK124410. 
Combating the aging complex now 
helps assure vigor and well-being 
later; help her prepare for the 
future; Eldec Kapseals. 
PD-D-61UJ.. © 10Sep56; KK122557. 
Combating the aging complex now 
helps assure vigor and well-being 
later; prescribed during the 
middle years; Eldec Kapseals. 
PD-D-6t;3. NM: "additional 
graphic material." © USep56; 
KKI22558. 
Different patients often need the 
same assistance to cope with car- 
bohydrates, to avoid vitamin de- 
ficiencies; Taka-Combex Kapseals. 
PD-D-682. © 28Nov56; KKI22I4.50. 
Effective in vasomotor rhinitis; 
Benadryl. PD-D-702. © 15Feb57; 
KKI2306O. 
Eldec Kapseals; combating the aging 
complex now helps assure vigor 
and well-being later. PD-D-723. 
© l5Feb57; KKI23065. 
Eldec Kapseals; combating the aging 
complex now keeps the mature life- 
outlook more promising. PD-D-717. 
© 20Peb57; KKI2306I4.. 
Every time she dances, I'm more 
thankful for all the wonderful 
things doctors can do now. (In 
Journal of the American Medical 
Assn., Feb. 16, 1957, p. 46-47) 
© l3Feb57; KK123722. 
First choice in food allergy; Bena- 
dryl. PD-D-756. © 9May57; 
KKI25945. 
First choice in akin allergy; Bena- 
dryl. PD-D-755. © l8Mar57,- 
KK124891. 
First choice in year-round aller- 
gies; Benadryl. PD-D-779, 
® 9May57; KK125940. 
For prevention and control of drug 
reactions, transfusion reactions, 
serum sickness; Benadryl. 
PD-D-701. © 15Jan57; KK122835. 



CURRENT REGISTRATIONS 



Have you seen these latest facts on 
the cost of medical care? (In 
The Wall Street Journal, Dec. 17, 
1956, p. 13) Appl. author: Young 
& Rublcam, Inc. © 17Dec56; 
KKI22802. 
Hay fever mantrap, or vernal en- 
chantment? Benadryl makes the 
difference. PD-D-805. 
© 13May57; KK1259'^3. 
Helpl'ul dietary support for your 
finicky and fussy patients; Taka- 
Combex Kapseals. PD-D-68I. 
© 231Jov56; KKI22828. 
History ... Diagnosis ... Treat- 
ment; Bardase. PD-D-68i;. 
© 16Nov56; KK122829. 
Keep the liver in trim in your over- 
v;eirht patients; :epa-Desicol. 
PD-J-627. '^ij.0ct56; f:ja22555. 
An open letter to mothers and dads. 
(In Detroit news, Jan. 21, 1957, 
p. 11) Appl. author: Young & 
Rublcam, Inc. © 21Jan57: 

Pediatric Patterns, including Folii 



Patte 



the ( 



! of the medical pro- 
fession. 

Week ending Aug. 25, 1956. Abdec 
drops. © 3Uug56; KK122561. 
.leek ending llov. 10, 1956. Abdec 

drops. 23iiov56; )CK122ii.53. 
.■leek ending Dec. 1, 1956. Abdec 

drops. © 10Dec56; KK122l|.52. 
Week ending Dec. 29, 1956. Pala- 

dac. © 15Jan57; KK122826. 
Week ending Jan. 26, 1957. 

Natabec Kapseals. lFeb57; 
KK123065. 
Week ending Feb. 23, 1957. Abdec 

drops. © lMar57; KK123969. 
Week ending Mar. 2?, 1957- 
Abdec drops. © 5Apr57; 
KK12'*890. 
Week ending Apr. 20, 1957. Pala- 

dac. © 26Apr57; KK1259'^'^. 
Week ending May 11, 1957. 
Abdec drops. © 17Mav57 : 
KKI26139. 
Week ending May 25, 1957. 

Paladac. © 51May57; KK126l4i*. 
Polio Patterns, includlnp; Pediatric 
Patterns ... a service for the ex- 
clusive use of the medical pro- 
fession. 

Week ending Aug. 16, 1956. Nata- 
bec Kapseals. © 26Aurr56; 
KK122563. 
Week ending Sept. 1, 1956. Pala- 
dac. 10SQP56; KK12256i|.. 
Week ending Sept. 0, 1956. Mata- 
bec Kapseals. © 12Sep56; 
KKI22559. 
V/eok oncang Sept. 15, 1956. Pala- 
dac. © 21Sop56; KK122560. 
Pollen Jungle, or springtime de- 
light? Benadryl makes the differ- 
ence. PD-D-802. V 22May57; 
KK126141. 
Prompt relief in functional intes- 
tinal hypermotlllty; Bardase. 
PD-D-750. © 27Mar57; KK12lji(09. 
Snlffler'8 nightmare, or beckoning 
woodland? Benadryl makes the 
difference. PD-D-803. 
© 27May57; KK126142. 
Start now to help Lhom onjoy the 
later years; now Kldoc KiipnonLs. 
VD-U-L'j<-j. © 2l(.:Jep5t.; KK122'>',3. 
Start now to help them prof I t from 
the later years; Eldeo Kapseals. 
PD-D-72'*. © 7Apr57; KK 124889. 
Start now, to help lhom roslot 

Btreaaea of aging; Bldoc Kapaoola. 
PD-D-680. © 30Nov56; KK122l|51. 
Start now to help them take the 
later years In atrldo. El doc 
KnpBoalB. PD-D-710. © 21Mnr57; 
KK1214j07. 



Start now to help your mature pa- 
tients enjoy their later years. 
Eldec Kapseals, mineral-vltamln- 
hormone supplement. PD-D-714. 
© ll4.Mar57; KK123966. 
Start now to help your over forty 
patient enjoy the later years; 
Eldec Kapseals. PD-D-705. 
© l6Apr57; KK124B88. 
Start now to prepare your over for- 
ty patient for his future; Eldec 
Kapseals, mlneral-vitamin-honnone 
supplement. PD-D-703. 
© 30Jan57; KK12396I1. 
Start today to help him maintain 
his physiologic status; Eldec 
Kapseals. PD-D-679. © 19Nov56; 
KK122kk^. 
Start today to help them age frrace- 
fully; new Eldec Kapseals. 
PD-D-658. © 17Sep56; KK122556. 
Taka-Combex. Andrew S., who re- 
cently suffered a heart attack 
... PD-D-759. © l5Mar57; 
^^124406. 
Taka-Combex. Charles P. needs 
Taka-Combex to cope with carbo- 
hydrates ... PD-D-789. 
© 29May57; KKl 26143. 
Taka-Combex. Charlotte D. , gravida 
I, needs Taka-Combex ... 
PD-D-720. (1. 30Jan57; KK123062. 
Taka-Combex. For Billy M., who is 
on the go from breakfast to bed- 
time ... starch-digestant, vita- 
min supplement. PD-D-751. 
© 6Mar57; KK123968. 
Taka-Combex. Jane C. needs Taka- 
Combex to cope with her high 
carbohydrate diet . . . PD-D-788. 
© 22May57; KK126l40. 
Taka-Combex. Margaret K. , whose 
thyroid is overactive ... starch 
digestant, vitamin supplement. 
PD-D-7514.. © 28Peb57; KKI23967. 
Taka-Combex. Martin R., convales- 
cing from surgery ... PD-D-721. 
© 8Feb57; KKI2306I. 
Taka-Combex. Norma H. , who is 
nursing her new daughter, needs 
Taka-Combex ... PD-D-7e7. 
© 10May57; KK1259U2. 
Taka-Combex. Thomas D. , who has 
poor eating habits ... PD-D-761 . 
O 25Mar57; KK124408. 
Tom's back; Tom had tuberculosis. 
(In Journal of the American 
Medical Assn., Apr. I3, 1957, 
p. 58-59) Appl. author: Young tc 
Rublcam, Inc. © 10Apr57; 
KKI25206. 
When infection occurB . . . Hepa- 
Desicol. PD-D-628. © 17Sep56; 
KKI22565. 
.ihen liver function falters pre- 
.Tcribe llepa-IJesicol. PD-D-605. 
© 26Nov56; KKI22O30. 
When you prescribe Carbrltal, you 
prescribe sleep; abed but awake, 
time for Carbrltal. PD-D-711. 
© UMar57; KKI23963. 
Whofi you prescribe Carbrltal, you 
prn.icrlbo sleep; for a sound 
nl.-ht'o sleep. PD-D-710. 

© ;njnn57; KK122O33. 

When you prescribe Carbrltal, you 
proBcrlbe sloop; for the double 
bod that' a half-awako. PD-D-7I3. 
2«Jan57; KK122B3lj. 

Wl.on yc.u pr.,.,crlbo Ciirbi-l tiil , you 
|)PMi)orlbo aloiip; no need to count 
tMom. PD-i>-7oO. O 17Jnn57; 
KK122(!31. 

When you proncrlbo Ciirbrltnl, you 
prunorlbo jiloop; real oomCortor 
(or UiHomnlaoB. Pl)-D-709. 
© 21Jan57; KKI22O32. 

When you prooorlbo Ciirbrltnl, you 
Iironcrlbo sleep, iilonp's naaurflJ 
In roomette no. 3. PD-1)-712. 
25Jon57; KK122027. 



You control insomnia all night with 
Carbrltal; two-stage hypnotic. 
PD-D-750. © 13Har57; rJiaZkhOu. 

You say you paid $9.00 to get that 
one prescription filled? (In 
Life, Jan. l4, 1957, p.105) 
Appl. author: Young & Rubicam, 
Inc. © 10Jan57; KK123546. 
PARKER BROS., INC. © 

American Miss magic doll; her 
clothes cling like magic. 
© 20Jun57; KKI26376. 

Baseball, football and checkers. 
3 games In 1. © 8May57; 
KKI25320. 

Bingo, with automatic selector. 
© 4Apr57; KK124448. 

Bonanza runr.y, complete with cards 
and chips. © llJan57; i^':i22623. 

Game of Peg Baseball. © 2>lay57; 

KKI25319. 
Game of States and Cities; or, Turn 
Over Cards. © 8Mar57; KK125767. 

Monopoly; real estate tradir. - -ane. 
O 20Jan57; KKI22C17. 

Ping Pong automatic tension net, 
posts and springs; the standard 
of excellence In table tennis 
equlpnent. C TMay57; KK125318. 

Spin eind Step; a game for little 
tots, ages 5 to 9. © 20Peb57; 
KKI23255. 

PARKER PEH CO. ''^ 

Excitingly new from Parker for 
Christmas; Parker liquid lead 
pencil. (In Array times, Nov. 27, 
1956, p. 19) Appl. author: Tat- 
hara- Laird, Inc. © 27Nov56; 
KK122659. 
From Parker comes a gift that's 

rl^ht for everyone on your Christ^ 
mas list; Parker 1+1, Parker 51, 
Parker 21, Parker Lady's set. 
(In Army times, Oct. 2, 1956, 
p. 19) Appl. author: Tatham- 
Lalrd, Inc. '^ 20ct56; KK122660. 
Prom Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. [Pen 
crossing off numbers) (In Array 
times, Oct. 9, 1^56, p. 17) Appl. 
author: Tatham-Laird, Inc. 
© 9oct56; KK122656. 
Prom Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. [Pen 
writlnf nur.bor 5) (In *rmy tines, 
Sept. 18, 1956, p. 9) Appl. au- 
thor: Tathan-Iaird, Inc. 
O l8Sep56; KK122655. 
Prom Parker comes the ball point 
that writes like a fine pen; 
writes 5 times longer. [Pen 
writing the word five] (In Arwy 
times. Nov. I3, 1956, p. 13) 
Appl. author: Tatham-Lalrd, Inc. 
-^ 13?!ov56; KKl 22657. 
Prom Parker for Chris tmaa, the ball 
point that writes like a fine 
pen; writes 5 times longer. Jot- 
tor. (In Life, Nov. 19, I'JSO. 
p. 100) Appl. author: Tatham- 
Lalrd, Inc. © ISNovSo; KK12}35d. 
Have a pen party; recommended for 
grades 4 through Jr. high; every 
pupil will have his otn-. pen pal. 
(In The Instructor, Mar. 1957) 
Appl. author: Richard Holsnecht. 
O 71'ob57: KKl 2.5524. 
Have a pen party; send today for 
your letter writing kit ... for 
grades 4 through Jr. high. (In 
The Instructor. Peb. 1937. p. 91) 
Appl. author: Richard Holsneoht. 
C7Jan57: KK12^52>. 
Mnko It n P«rl<««r ChrlwtwRB r<^r 
everyone rn v i-<ur Ubi; Parkor 21, 
Parker SI, Parker Jotter. (In 
Amy tines. Nov. 20, 195b. P.7) 
Appl. author: Tatham-Lalrd, Xno. 
f) 2ON0VS6} wn226S0. 



COMMERCIAL PRINTS AND LABELS 



Jan.-Jur 



PAFKEE PEN CO. © Cont'd. 
Parker 21 writes smoother, better 
than any set you've ever owned, 
except another Parker. (In Amy 
tl:nes, Aug. 28, 1956> P-^) Appl. 
author: Tatham-Laird, Inc. 
^ 23aus56; }aa2266l. 
See ... at Booth 149-150, the finest 
line for stationers. Parker Pard- 
ners, Parker desk sets [and 
others] (in National stationer, 
Sept. 1956. p. 135) Appl. author: 
Tatham-Laird, Inc. © lSep56; 
KKI23356. 
Unlike any gift in this world, or 
any other; Parker 61. (In The 
overseas weekly, Nov. 25, 1956, 
p. 144.) Appl. author: Tatham- 
Laird, inc. © 25N0V56; KK123359. 
Unlike any pen in this world, or 
any other; see the startling new 
Parker 61 at Booth 149-150. (in 
Modem stationer convention daily, 
Sept. 29, 1956, p. 5) Appl. au- 
thor: Tatham-Laird, Inc. 
© 29Sep56; KKI23357. 
Whatever your assignment, you'll 
want the pencil that's always 
ready to write; new Parker liquid 
lead pencil. (In Array times, Oct. 
30, 1956, P.t;3) Appl. author: 
Tatham-Laird, Inc. © 300ct56; 
KK1226514.. 

PARKS LABORATORIES. © 

Sculpture wave hair setting formu- 
la; neutral. 8 oz. Appl. au- 
thor: Harold Charles Parks. 
© lFeb57; KK123986. 

PARMET (JOSEPH) CO., INC. © 

Now watch him smile; One-Wipe, new 
auto cleaning cloth, (in Intelli- 
gencer- Journal, LEincaster, Pa., 
June 6, 1957, p. 13) Appl. au- 
thor: Joseph Parmet. © bJun57; 
KKI26086. 
PARVIN MANUFACTURING CO. © 

Everybody's chuckling at . . . Newd 
Nick bartender set. Bartender 
apron, bar towel [and others] 
(Form no. 757) Appl. authors: 
Floyd & Sam W. Levin. © 13Jun57; 
KKI2616I. 

PASADENA WINE CO. © 

Mission Country Club California 
Tokay wine. Appl. author: Mll- 
gram Food Stores, Ino. 



) 15Mar57; KK124429. 



PATRIOT LIFii Ii;SURiulCE CO. © 

Now, $2,500 of straight life insur- 
ance for only .;,1)..10 a month. 
(In Life, Sept. 2J+, 1956, p. 69) 
Q 20Sep56; KK122569. 
Now, $2,500 of term life insurance 
for only $1.90 a month; Ratemaster 
policy. (In The New York times 
magazine, Jan. 6, 1957, section 6, 
p. 31) © 6Jan57; KK122285. 
Now, $2500 of terra life Instirance 
for only $1.90 a month; Ratemaster 
policy. (In The Reader's digest, 
Feb. 1957, p. 8-9) © 25Jan57; 
Kia22687. 

PATTERSON, DAVID D. © 

Math-0; a game designed to teach 
the multiplication tables; enter- 
taining through the ages of 8 to 
80. Another product of Drawes 
Educational Games. (Game no. 100) 
© 20Jan57; ICKI229I4.I. 



PEARSON (BEN) INC. © 

Now you get all 3, and even more 
... to sell more archery equip- 
ment for you than ever before. 
Appl. author: E. V. Bogert. 
© 31Jan57; KKI23362. 



PELLON CORP. ® 

The miracle interfacing; Pellon 
sewing selector. © lFeb57; 
KKI23276. 

PELT AN & LERU CORF. © 

As seen in Vogue, Charm, Glamour; 
Jewelry by Leru, the luxury look. 
Jeweled bouquets, dewdrop bou- 
quet [and others] (in Charm, 
Mar. 1957, p. 22-23) © 22Feb57; 
KK124169. 
Leru calypso whites, the most im- 
portant Jewelry you'll wear this 
summer. (in Mademoiselle, Apr. 
1957. p. 32) © 29Mar57; 
KKI24920. 



PENICK & FORD, LTD., INC. © 

Brer Rabbit book of molasses magic; 
something different for everyday 
dishes. © 220ct56; KK123055. 
Crude blackstrap molasses. Con- 
tents 2l4.fl.oz. © 8jan57; 
KEL 22692. 

PENNSYLVANIA REPINING CO. © 

Self -emulsifying TSC oil 35O for 
control of tobacco suckers; gen- 
eral directions for use of TSC 
oil 350 or TSC oil, Penn Drake 
Products, 2 U. S. gallons, NM: 
general rev, of prev, pub, direc- 
tions. © 25Apr57; KKI25260. 

PENNZOIL CO. © 

Look what rusty shears can teach 
you; get rid of engine rust to 
unlock your car's horsepower. 
Pennzoll, the Tough-Film motor 
oil. (In The Saturday evening 
post, June 25, 1955, p.lOO) 
Appl, author: A, Schneider, 
© 21Jun55; KKI25853, 
PEOPLES DRUG STORES, INC. © 

Peoples capsules. In recent cap- 
sule columns we have talked about 
Boards ... of Medical Examiners 
... (In The Evening star, Wash- 
ington, D. C, Aug. 28, 1956, 
p.A-5) Appl. author: N. W. Ayer 
& Son, Inc. © 28Aug56; KK122520. 
PEPPERIDGE FARM, INC. © 

Champagne cookie assortment. Net 
wt. 7 1/2 oz. © 28Dec56; 
Ki:i22777. 
Lido cookies. Net wt. 8 1/2 oz. 

© 5May57; KKI251B2. 
Lisbon delicious coconut cookies. 
Net wt. 6 oz. © 5May57; 
KKI25183. 
Peppe ridge Farm cookies. Net 
weight 5/8 oz. © 5Apr57; 
KK124935. 

PERK DOG FOOD CO. 

New Peak mix for Instant mixing 
with dry dog food. Contents l4 
oz. net. © Perk Foods Co. d.b.a. 
Perk Dog Food Co.; 20Jun56; 
KK124999. 



PERKINS PRODUCTS CO. © 

Summer, winter, spring and fall, 
kids love Kool-Aid best of all. 
(In Tarzan comics, Jan. 1957. 
p. 2 of cover) Appl. author: 
Eugene E. Gallivan. © 2Jan57; 
KKI23135. 

PiiRMACEL TAPh; CORP. 

Epoxy resins; controlled insulation 

with process freedom; Permacel 

Eoocast Epoxy resins. © lAug56; 

Kkl2277it. 
Instructions for use of Pemacel 

autobody ro^ln repair kit. 

© 10Aug56; KK122775. 



Pen^iacel and Texcel catalog for the 
electronics industry. "^ 13Nov56; 

ia<:i22773. 

PERMAFUSE CORP. © 

WM35-35 brake bonding adhesive. 
One U. S. gallon. Appl. author: 
Sydney G. Tllden, Jr. NM: "new 
text and pictorial illustration." 
© 7Mar57; KK125712. 



PERMA-STONE CO. © 

Low cost, decorative trims ... new 
ledge stone design. (Form 
MP-6-B) Appl. author: J. E. 
Bateson. © 15Apr57; KK124591. 
Many ways to beautify Interiors with 
Perma-Stone; fireplaces, book- 
cases [and others] (Form P3-5) 
Appl. author: J. E. Bateson. 
© 25May57; KKl 25937. 
Modernizing magic; Perma-Stone, for 
beauty, permanence, strength, for 
old and new homes. (Form no.B-3) 
Appl. author: J. E. Bateson. 
NM: general revision. © IN0V56; 
KKI22913. 
New ledge stone design makes it 
really modem. (Form MPC-4) 
Appl. author: J. E. Bateson, 
© 22Apr57; KK124878. 
Perma-Stone perpetuates and protects 
the Investment in your church. 
(PoiTO no.P6-E) Appl. author: 
J. E. Bateson. © 20May57; 
KKI25938. 

PERMUTIT CO. © 

Nuclear purifier; model XP 15. 
Appl. author: William R. Peik. 
© 9Apr57; KK124548. 

PERRYGRAP CORP. © 

Stainless steel scrap price guide. 
Yoiing of Youngstown. Appl. au- 
thor: Lester Earl Perry. 
© 9Apr57 (In notice: 1956); 
KKI2577O. 
Wolverine profit calculator. 

Appl. author: Lester Earl Ferry. 
© lJun49; KK125708. 
PERSONAL PRODUCTS CORP. © 

Your beauty. Coets, quilted cotton 
squares. NM: "new cover and 
makeup." © l5Mar57; KK125760. 
PET CREATIONS, INC. © 

Pill-O-Mat, flea-killing dog mat. 
Appl. author: Richard Dusse, 
© 15oct56; KK122!;26. 

PETER, STRONG & CO., INC. © 
Benzodent, the original multi- 
purpose aid to comfortable denture 
adjustment. Twelve 4-gram tubes. 
Appl. author: Ted Seller. 
© 15May57; KKI26316. 
Now, Benzodent In new smaller tubes, 
new bigger package; the original 
multi-purpose denture adjustment 
aid. (In Dental survey, June 
1957, p. 732-733) Appl. author: 
Ted Seller. © 15May57; 
KKI26329, 

PETERSON, BENJAMIN R. , JR. © 

Dean's chocolate cherry ice cream. 
One pint liquid. (Serial no. 
B-24) © lAug56; KK124442. 



PHARMA-CRAPT CO. © 

Coldene attacks all these symptoms 
in any stage of the common cold. 
(In Life, Mar, 4, 1957, p,ll6) 
Appl. author: J, Walter Thompson 
Co. © lMar57; KK124911, 



CURRENT REGISTRATIONS 



Coldene attacks the 5 stages of the 
conmon cold. (In Life, Nov. 5» 
1956, p. 32) Appl. author: 
J. Walter Thompson Co. © 2Nov56; 

The 5 stages of the common cold and 
hov/ to attack each. Coldene, the 
liquid cold medicine. (in Life, 
Nov. 19, 1956, p. 32) Appl. au- 
thor: J. V/alter Thompson Co. 
© 16N0V56; KK124000. 

PHYSICIANS & HOSPITALS SUPPLY CO., INC. 
d.b.a. ULMEH PHARMACAL CO. SEE 
Ulmer pharraacal Co, 

PIATT & SMILLIE CHEMICALS, INC. © 
The nationally advertised name First 
that sells sanitary supplies; an 
open letter to all sanitary main- 
tenance supply distributors . . . 
(In Sanitary maintenance, Jan. 
1957, p. 86-87) © 25Dec56; 
KKI235493. 

PICO NOVELTY CO. -S 

Amaze and bewilder your friends; 
Hindu cut-and-reatored string 
trick. © llApr56; KK122236. 
Ancient Chinese handcuffs; the 

harder you pull, the tighter they 
grip. O 26i'ay56; KK122217. 
Authentic bird call. © 2ljJiug>6; 

KK122222. 
An authentic replica of a Jivaro 
native from the land of the Ama- 
zon; shrunken heads, '^ 27May56; 
KKI22216, 
Bunny finger puppet, © 230ct56; 

KKI2223I, 
Cigar fan, a terrific party and 
celebration favor. © 27May56; 
KK122209. 
Drunkometer. © 100ct56; Kia22201. 
Bverlast cisarettes and cigar. 

© 50ct56; KKI2223O, 
Pill fake-nose with water, then 
squirt; squirt-nose. © 9Nov56; 
KKI22213 , 
Pishing fleet, O 3Dec56; KK1222U2. 
Fool 'em with snappy gum, 

5Fay56; Kia22203', 
Pun for everyone; Laf-Pack. 

© 30Aug56; Kia2 2232. 
The gadget will make you the life 
of the party. © 29Aug56; 
KKl 22200. 
Great sport fishing set. 

© 17Dec56; KIQ 22216. 
Help ... I've got a sore finger, 

© 28Sep56; KK122227. 
Hollywood squlrt-rlng. © 2^A\iz5t>; 

KKI22239. 
Jumping bandage; the bandage that 
jiomps and scares 'era. © 5f^ay^6; 
K!a2221I|, 
Junior detective magnifying glass. 

© 28Sep56; KK122226. 
The life of the party; gold bell 

harmonica, © i'T'ay^'6; KK122202 , 
Look.i like you have a sore finger 
till you squeeze hidden bulb, 
then out pops a snake; snake 
bandage. © 27May56; KK1222O0. 
Love-meter. © 2li.Aug56; KK122210. 
Lucky horeeshoe magnet. © 9Sep!i6; 
KKl 22220. 
Lucky top; watch the lucky top make 
other objects move. © 17Dec56; 
KKI22206. 
Muglc money changer. O 100ot.iJ6; 

KK122229. 
Magic puzzle pak. © 3Dec!;6; 

KK122219. 
MyBtic Hindu cord trick. 

© llAiirL-X; KKI22237. 
Offlcldl compaao and reflector-mir- 
ror, © 9Sep!;6; KK122221. 
Offlclfil compnoH-rlng; adjustable 
to any size ringer. © 193ep;J6; 
KK122223. 
Oriental shell flower; like magic. 
© 20Sep!j'6; KK12222lt. 



Puppet mouse; he squeeks, he crawls, 
he wiggles. © 28Sep56; 
KKI22225. 
Remote controlled racer. 

© 21|.Hov56; KKI22233. 
Shut up the loud-mouth with the 



;-beri 



;tle 



e 26l'ay5fe; KK12220;|.. 
Snake chocolate; looks so good 
you'll fool yourself, 
© 2UApr56; Kia22230, 
Snake cigar, © 26>-'ay56; KK122212, 
Snake cigarettes; press the pack, 
out crawls snake. © 2'+Nov56; 
KK1233^1, 
Snake hot dog. © 19Hay56; 

10022215. 
Snake lighter; offer a light, out 
pops a snake, ^ 2l^'iug56; 
KK1222J4.0. 
So realistic, they'll never suspect 
it to squirt; squirt cigar, 
© 5May56; KK122235. 
Squirt cigarettes, © 2l;Nov56; 

KK1222314.- 
Squirt flower boutoniere, 
© 27nay56; Kia22211, 
Squirt hot dog. © 19May56; 
KKI22207. 
Trick coin box. © 5"ay56; 

KKa22203. 
Trick hearing aid. © 100ct56; 

KKl 22 228. 
Yipe, the place is haunted; the ama- 
zing plate lifter. © 3Dec56; 
KK1222m. 

PIEL BROS. © 

Am I on camera, Harry? Harry Piel. 
Light beer. (in New York daily 
news, Apr. 16, 1957, p.lO) 
Appl. author: Young & Rubicam, 
Inc. © l6Apr57; KK125207. 
Announcing the biggest sales year 
in Piel history. Harry & Bert 
Piel. (In Grocer-graphic, Feb. 
18, 1957, p. 17) Appl. author: 
Young & Rubicam, Inc. © l8Feb57; 
KKI23723. 
Asista a la noche de gala de la 
cerveza Plels en el teatro Puerto 
Rico; light beer. William Valen- 
tin Rico [&] S.M. Lucy Cruz. 
(In El Diarlo, Mar. 8, 1957, p. 23) 
Appl. author: Young & Rubicam, 
Inc. © 8Mar57; KK124806. 
Bert and Harry Piel plastic food 
plaques. Plels light beer. 
Appl. author: Young & Rubicam, 
Inc. © 17Jan57; KK123995. 
Easy Bert; but she forgot to buy 
Piel's. Harry [&] Bert Piel. 
Appl. author: Young & Rubicam, 
Inc. © lApr57; KK124813. 
Gentlemen, it gives me great pleas- 
ure ... Light beer. (In Beverage 
times, Dec. 20, 1956, p. 8) Appl. 
author: Young & Rubicam, Inc. 
© 20Dec56; KK123350. 
Gosh, Bert, do you realize we sold 
more Plels in 1956 than ever be- 
fore? Light beer. (in N. Y. 
dally news, Jan. 15, 1957, p. 29) 
Appl. author: Young & Rubicam, 
Inc. O 15Jan57; KKl 23351. 
Hero's your Invitation to try 
Piel's; light beer, Harry [M 
Bert Piel, Appl. author: Young 
& Rubicam, Inc. © 19Peb57; 
KK12U811,. 
Plel'B regala; $2,000.00 en pi-emlos. 
Escoja el equlpo ganndof ... y 
gano premloo en ofectlvo dc la 
oorvoza Plol's. [i-:ndor8od by) 
William Valentin Hloo. Appl. au- 
thor: YouiiK & Hub I cam. Inc. 
O l'tJan57; KKa233'j3. 
PlolB rogala; ♦?,000.00 on premlos. 
Eooojn cl i-qulpo ganador do la 
sorle del Oarlbe. ( Endorsed by) 
William Valentin Kloo. (in La 



Prensa, Jan. 16, 1957, p. 3) 
Appl. auWior: Young & Rubicam, 
Inc. © l6Jan57; KK123352. 
Take home this handy 6-Pak; take 
two, you may have guests. Light 
beer. Appl. author: Young & 
Rubicam, Inc. © 5Dec56; 
KKI23355. 
Thirty seconds, Harry. Bert & 
Harry Piel. Light beer. (In 
New York daily news, Apr. 30, 
1957, p. 18) Appl. author: 
Young & Rubicam, Inc. © 30Apr57; 
KKl 2 5206. 
Today I speak directly to you dll- 
llers and dalliers . . . light 
beer. (in New York daily news, 
Apr. 3, 1957, p.^JB) Appl. au- 
thor: Young & Rubicam, Inc. 
© 3Apr57; KKl 251 98. 
You know, Bert, in the spring a 
young man's fancy; turns to 
thoughts of Plels light beer, 
Harry. Harry & Bert fiel. Appl, 
author: Young & Rubicam, Inc. 

© i5Apr57; K:a2522o. 

PIGGLY WIGGLY CORP. © 

Plymouth brand margarine. Pour 
yellow quarters. Net wt. 1 lb. 
© 29May57; KK12590Jt. 
Plymouth brand margarine. Plggly 
Wlggly, the original self-service. 
Four golden quarters; one pound 
net weight. © 19Apr57; 
KKI25011. 
Plymouth brand pure apple Jelly. 
Net wt. 12 ozs. © 5Dec56; 
KKl 23266. 

PILLSBURY MILLS, INC. © 

Coconut icebox cookies; Just slice 
and bake ... Best XIXX. Net wt. 
11.4 oz. Appl. states prev. reg. 
KKII3272. NM: new pictorial ma- 
terial. © lDec56: KK125237. 
Crunchy peanut icebox cookies; Just 
slice and bake ... Best XXXX. 
Net wt. 11.5 oz, Appl, states 
prev. reg, KKII8237. NM: new 
pictorial material. © iDecSfa; 
KKI25239. 
8 unbaked rolls ... Plllsbury 
Best XXXX new, quick cinnamon 
rolls with icing. Net wt. 10 oz. 
Appl. states prev. reg KK114693. 
NM: new pictorial material. 
© 13Sep56; KKI25236. 
Plllsbury Best XXXX butterscotch 
nut Icebox cookies; Just slice 
and bake, makes up to 4 1/2 
dozen. Net wt. 12 oz. Appl. 
states prev. reg. no. 118258. 
NM: new pictorial Batter. 
O lDec56; KK125923. 
Plllsbury Best XXXX 4 stick pack; 
pie crust sticks; Just add water. 
19 oz. net wt. Appl. states 
prev. reg. no. 108319. NM: new 
pictorial material. C 21Jan57; 
KK125922. 

ruisbui-y Best XXXX pie crust mix. 
New, king; 1/2 irloe, buy one 
1 ackage and get second. 10 02. 
net wt. Apii. states prev. i^eg. 
KKl 1494. NM: new art work * new 
woruin,.:.' O 10ct'>i-: KK123449. 
Plllsbury 's Best XXXX bleaohvd, 
enriched flour; new shaker paak- 
age. 14 or. O l4(Ur^7: 
KKl 25238, 
Sno Sheen cake flour; Best XXXX. 
Net wt. 2^ or. Appl. states 
prev. rod iaill4o>2. N": new 
pictorial material. O IDecso; 
KKl ;:">;? ^4. 
10 rillsbury sweetallk enriched 
biscuits; all you do Is bokr 'ea. 
Best XXXX. Net wt . « ois. 
Appl. elalea prev. ren- ICK 11*09?. 



COMMERCIAL PRINTS AND LABELS 



Jan.-Jui 



PJLSEN BREWING CO. © 

Land of Lakes pale dry beer. 
© 21May57; KK125512. 

PIPER (PETER) CO. 

Peter Piper's hot Jalapeno pickled 
peppers. Contents 8 02. Bust of 
Mexican boy In sombrero with scen- 
ery background. © John B. Ogle- 
tree d.b.a. Peter Piper Co.; 
10ct56; KK122566. 

PITTSBURGH PIPE & COUPLING CO. (^ 

The key to more than l^k uses of An- 
vil brand pipe couplings. Appl. 
author: James R. Mcllroy. 
© 28Sep56; KK122S95. 

PITTSBURGH PLATE GLASS CO. O 
Design of the month. 

Dec. 1956. © 17Dec56; KK123092. 
Jan. 1957. © 12Feb57; KK125576. 
Feb. 1957. © llMar57; KKl^'^4'^-0. 
Mar. 1957. © 25Mar57; KKI24585. 
Apr. 1957. © 26Apr57J KKI25058. 
May 1957. © 5Jun57; KK125737. 
June 1957. © I8jun57; KK126199. 
PLANT ABBS CORP. © 

Feeds plants to beauty; Plantabbs, 
odorless plant food tablets. 50 
tablets. © lDec56; KK122i^.87. 
PLAS-TEX CORP. © 

All purpose utility basin; can't 
rust, chip or break. © 12Dec56; 
KKI2I4-66I. 
Baby bath; can't rust^ chip, dent 
or break. © 27Dec56; KK12k659. 
Large size polyethylene pall. 

© 28Dec56; 1X124664. 
Miracle material polyethylene 
laundry basket; can't Snag, un- 
breakable ... $3.98. © 27Deo56; 
KK124662. 
Miracle material polyethylene 
laundry basket; can't snag, un- 
breakable ... $2.98. © 12Dec56; 
KK124663. 
Polyethylene diaper pail, with ex- 
clusive sealing lid. © 19r)ec56; 
KK124660 . 

Sport cooler; keeps drinks ice cold 
for 18 hours. © 27Dec56; 
KK124658. 
PLASTIC PRODUCTS CO. © 

Plastoid quality crack filler. Net 
weight 1 pound. © l4May57; 
KKI26342, 
Plastoid quality wood putty, con- 
tains wood. Net weight 1 pound. 
© l4May57; KK126341, 

PLEASANT VALLEY WINE CO. © 

You'll remember forever your Great 
Western wedding reception. (in 
Bride's magazine, winter 1955. 
p. 168) Appl. author: Rogers & 
Porter and Lyman M. Simpson. 
© 190ct55; KKI23854. 

PLIBRICO CO. © 

Whyizzlt ... woont'yano ... have 
your refractory work done now. 
O 7May57; KK125523. 
PNECJMATIC-HYDRAULIC DEVELOPMENT CO. © 
Tom Thumb air and hydraulic cylin- 
ders. © 19Apr57; KK125640. 
POHJA, RAYMOND W. 

Doodle page of the month. Pages 
6 & 8, series 7. SEE Craftool 
Co. 
POLA-ROHA, inc. © 

12 Deep-Fry Quickies. Appl. au- 
thor: Edward S, Ransom. NM: 
wording Sc desipn. © Il4.0ct56; 
i«122567. 
POLAN, KATZ & CO., INC. © 

Ready set. Touch 'n Go; get more 

profits with: now, an umbrella that 
opens and closes with one hand. 
Appl, author: Joseph Katz Co. 

e i^Jan57; KK122519. 



POLAR FOODS, INC. © 

Cauliflower. Net weight 10 oz. 
Appl. author: Crown Zellerbach 
Corp. © 5Apr57; KK125491. 
Cut com. Net weight 10 oz. Appl. 
author: Crown Zellerbach Corp. 
© 17Jan57; KK123212. 
French fried potatoes. Net weight 
9 oz. Appl. author: Crown Zel- 
lerbach Corp. © 17Jan57; 
KK123211. 
Potato patties. Net weight 9 oz. 
Appl. author: Crown Zellerbach 
Corp. © l8Mar57; KK125489. 
Shredded potatoes for hash browning. 
Net weight 12 oz. Appl. author: 
Crown Zellerbach Corp. 
© 9May57; KKl 25928. 
Squash. llet weight 12 oz. Appl. 
autiior: Crown Zellerbach Corp. 
O ll|Hov56; ICKI21918. 

POLYMER CORP. © 

Whirlsint coating powders product 
data; Whirlsint celluloslc 
powders, series T. Polypenco. 
NM: "new editorial matter added." 
© 22Mar57; KK125958. 

POPEIL BROS., INC. © 

New Beauty-Rite plastic plant- 
maker; beautify your home with 
exciting life-like decorator 
plants. Appl. author: Samuel J. 
Popeil. © 22Mar57; KK124957. 

PORCELAIN ENAMEL INSTITUTE, INC. © 
Pre-tested Safe Transit shipment. 
National Safe Transit Committee. 
© l50ctlj.9; Kia22676. 

PORCELENE, INC. © 

The sensational new porcelain re- 
pair discovery. Appl. author: 
William F, Hensel. © 21Apr56; 
KKI22336. 
PORTO RICAN AMERICAN LIQUOR CO., 

INC. © 

Boca Chlca rum, the treasure of 
them all. [Pirate & bottles In 
front of ship] © 10Apr57; 
ICKI260I1U. 

Boca Chlca rum, the treasure of 
them all, [Pirate, holding mug, 
standing by treasure chest] 
© 10Apr57; KKI26038. 

Boca Chlca rum, the treasure of 
them all. [Pirate, holding mug, 
standing on beach by 2 bottles] 
© iOApr57; KK126039. 

Boca Chlca rum, the treasure of 
them all. [Pirate standing on 
beach, holding mug & sword] 
© 10Apr57; KK126040. 

POSTERLOID CORP. © 

New Pin-Ups catch attention. 

Colorful, attention-compelling, 
walking billboards for quick per- 
sonnel identification. Appl. 
author: Henry E. Orkin. 
© lMar57; KKI25806. 

POWDER-POWER TOOL CORP. © 

li/ham, and it's fastened in steel or 
concrete with the Creary Drive- 
It. The Creary 410 Drive-It tool 
and drive uins ... (In Business 
week, Oct. 15, 1955, p.77) 
© 90ct55; KK124115. 

PRET-1IER PEAT MOSS CORP. © 

Plastic line; here's how to sell 
the best known brand, peat moss. 
(In Garden supply merchandiser, 
7th annual green book issue, Dec. 
1956, p.li.7) Appl. author: Frel- 
wald & Coleman. © 20Nov56; 
K3a2205l. 

PREPARED PRODUCTS CO., INC. © 
Dixie Fry; golden crust mix for 
fried chicken. Net weight 8 oz. 



© 23N0V56 (in notice: 1957); 
KK125242. 
PRESCOTT, ROBERT WILLIAM, JR. sole 
owner B-P AIRCRAFT CO. SEE B-P 
Aircraft Co. 

PRES-TO-LOGS DISTRIBUTORS OF CALIFOR- 
NIA, INC. © 

Instant fire pak; ignltor enclosed. 
Appl. author: Joseph Sampietro. 
© 21Dec56; KK122058. 
PREZANT (S. M.) CO. d.b.a. SHELDON M. 
PREZANT. SEE Prezant, Sheldon M. 

PREZANT, SHELDON M. 

Service means Prezant Co.; for 

quality, promptness 

© S. M. Prezant Co. d.b.a. Shel- 
don M. Prezant; 8Peb57; 
KKI2362O. 

PRICE, GEORGE L. © 

Moon Tigers. Vertical & horizontal 
border (Price book covers) 
© 150ct56 (in notice: 1957); 
KKI25321. 

North Allegheny Tigers. Checker- 
board background. fPrice book 
covers) © 150ct56 (in notice: 
1957); KKI2332O. 

North Versailles Bobcats. Polka 
dot background. (Price book 
covers) © 150ct56 (in notice: 
1957); KKI23319. 

PRO-AM PRODUCTS CO. 

Combination golf ball washer, dryer. 

© Pro-Am Products Co., Albert J. 

Lederer, sole proprietor; 

28Mar57; KKl 24791. 
PRO-CAPA PRODUCTS, INC. © 

Up 'r down Universal hair dressing 

wax. 11 oz. Appl. author: 

Michael Trapani. © lApr57; 

KKI25097. 

PROCTER & GAMBLE CO. © 

For more party fun. Big Top's color- 
ful game bird glasses ... (In The 
Sandusky reglster-star-news, Dec. 
6, 1956, V'k-2) Appl. author: 
Cotnpton Advertising, Inc. © W. T. 
Young Foods, Inc., subsidiary of 
Procter & Gamble Co.; 6Dec56; 
KK122U48. 
Get In on the new idea that's chemg- 
ing washday for the better; new 
Oxydol, the only detergent in 
America that contains its ovm 
bleach. (in McCall's, Oct. 1956, 
p. 38) Appl. author: Walter Mead. 
© 20Sep56; KK125330. 
Get set for a wonderful change In 
your washday; new Oxydol, the only 
detergent in America that contains 
its own bleach. (In McCall's, 
Nov. 1956, p. 73) Appl. author: 
Walter Mead. © 230ct56j 
KKI25329. 
Get this exclusive early American 
glassware every time you buy Big 
Top peanut butter. (In Better 
homes & gardens, Jan. 1957, P.'^ 
of cover) Appl. author: Compton 
Advertising, Inc. © W. T. Young 
Foods, Inc., subsidiary of The 
Procter & Gamble Co.; 20Dec56; 
KKI22079. 
It's here, a suds unlike any you've 
ever used before; American Family 
Detergent adds heart of bluing. 
[Powder pouring from box into 
open hand of woman] (in Chicago 
Sunday tribune magazine, Feb. 10, 
1957, p. 37) Appl. author: H. W. 
Kastor & Sons Advertising Co. 
© 10Feb57; KKI23458. 
It's here, a suds unlike any you've 
ever used before; American Pam1 ly 
Detergent adds heart of bluing. 
[Woman holding towel; powder pour- 
ing into washer] (in Chicago 



CURRENT REGISTRATIONS 



Sunday tribune magazine , Feb. 24, 
1957, p. 39) Appl. author: H. W. 
Kastor & Sons Advertising Co. 
© a^FebST; KK123457. 
It's pink; nothing like It for 
dishes and hands; new pink Dreft. 
Jlffy-cleans ... (in Ladles' 
home Journal, Feb. 1957, p. 10) 
Appl. author: Elizabeth Brown. 
© 29Jan57; KK125523. 
It's pink; nothing like it for 
dishes and hands; new pink Dreft. 
Scoots away . . . (in Oood house- 
keeping, Oct. 1956, p. 48) Appl. 
author: Elizabeth Brown, 
e 20Sep56; KK125326. 
It's pink; nothing like It for 
special-care washables; new pink 
Dreft. Prove it with diapers ... 
(In Woman's home companion, Oct. 
1956, p. 5) Appl. author: Eliza- 
beth Brown. © 25Sep56; KKI25331. 
It's pink; nothing like it for 
special-care washables; new pink 
Dreft, Prove It with pretty bed- 
spreads . . . (In Oood housekeep- 
ing, Feb. 1957, p.'^0) Appl. au- 
thor: Elizabeth Brown. © 22Jan57; 
KKI25327. 
Look, a completely new kind of 
cleanser; Comet cleanser with 
Chlorlnol. (in Better homes & 
gardens. Mar. 1957, p.l9) Appl. 
author: Compton Advertising, Inc. 
© 19Feb57; KKI23365. 
New, Big Top's gay glasses for 

every occasion; Game Bird glasses, 
Slng-A-Song glasses; peanut but- 
ter. (In Albuquerque journal, 
Feb. 17, 1957, P.l of comics) 
Appl. author: Compton Advertising, 
Inc. © W. T. Young Foods, Inc., 
subsidiary of the Procter & Gamble 
Co.; 17Peb57; K¥3.2325k- 
Now, for automatic dishwashers; 
Cascade, new, safe detergent. 
(In American home. Mar. 195^, 
p. 11) Appl. author: Compton Ad- 
vertising, Inc. © 21Feb56; 
KKI22I4I+3. 
New from Procter & Gamble; Jlf, 
it's terr-r-rlff, the new peainut 
butter ... You'll Jump for Jlf. 
(In Erie Sunday times, Jan. 6, 
1957, comic section, p. 3) Appl. 
author: Leo Burnett Co., Inc. 
O 6Jan57; KK122699. 
New from Procter & Gamble; Jlf, 
It's terr-r-riff; the new peanut 
butter that melts In your mouth. 
(In Buffalo courier express, Jan. 
13, 1957, comic section) Appl. 
author: Loo Burnett Co., Inc. 
© 13Jan57; Kia226ai4.. 
New from proctor & Gamble; Jlf, 
It's terr-r-rlff; the now peanut 
buttor that moltn In your mouth. 
(In Domocrat k chronicle, Roches- 
ter, N. Y., Dec. 16, 1956, comic 
section) Appl. author: Leo Bur- 
nett Co., Inc. © l6Dec56; 
KIU 22652. 
New from Proctor 4 Gamble, the now 
peanut buttor that melts In your 
mouth; Jlf, It's torr-r-rlff. 
(In Erlo Sunday times, Dec. 9, 
1956, comic section) Appl. au- 
thor: Leo Burnett Co., Inc. 
® 9Doc56; KK1229Ui;. 
Rev, aquooio-oomb Lilt home porma- 
nont. Only Lilt with comb-tl;> 
aquooio-bottlo ... (In Look, 
Apr. 30, iv;7, P.il3) Appl. au- 
thor: Grey Advortlalng AKnncy, 
Inc. © 16Apr57; KK12J|711. 
Ufiw be a j)ln-up K.lrl with the pin- 
up curl; Pln-It. (In Sovontoan, 
I'ay 1955, p. 59) Appl. author: 
Benton ft Bowlea, Inc. f^ 17Apr';';; 
KK122059. 



Now packed In this exclusive early 
American glassware; Big Top pea- 
nut butter. (In Dally local news. 
West Chester, Pa., Dec. 6, 1956, 
p. 21) Appl. author: Compton Ad- 
vertising, Inc. © W. T. Young 
Poods, Inc., subsidiary of Procter 
& Gamble Co.; 6Dec56; KK122Ui4.5. 
Pink gladiolus btilbs free, when you 
mall in this special box top; 
new pink Dreft. (in Good house- 
keeping, Apr. 1957, p.'^8) Appl. 
author: Elizabeth Brown. 
© 19Mar57; KK:i25328. 
Save 10^ on Big Top peanut butter 
in early American glassware; use 
coupon below, (in Toledo blade. 
Mar. 13, 1957, p.l8) Appl. au- 
thor: Compton Advertising, Inc. 
© W. T. Young Foods, Inc., subsi- 
diary of Procter & Gamble; 
i3Mar57; KK12395I4-. 
Save 10/ on Big Top peanut butter In 
refrigerator jar; use coupon below. 
(In Nashville banner, Nov. 1, 1956, 
P.40) Appl. author: Compton Ad- 
vertising, inc. © W. T. Younc 
Poods, Inc., subsidiary of Procter 
& Gamble Co,; lNov56; KK1??I|||^. 
Save 10/ on Big Top peanut butter 
with coupon below; slng-a-aong 
glasses, game bird glasses, (In 
Monroe evening news, Monroe, Mich,, 
Nov. 2«, 1956. p. 20) Appl. au- 
thor: Compton Advertising, Inc. 
© W, T. Young Poods, Inc., sub- 
sidiary of Procter & Gamble Co.; 
28Nov56; KK12?l|)|i|. 
Save 10/ on Jlf; the new peanut 
butter that melts In your mouth. 
(In Times-union, Rochester, N. Y., 
Dec. 13, 1956, p. 55) Appl. au- 
thor: Leo Burnett Co., Inc. 
© 13Dec56; KK12214.98. 
Stop using another woman's shampoo; 
3 Velvet Blend shampoos. (in 
Minneapolis Sunday tribune pic- 
ture, Jan. 13, 1957, p. 3) Appl. 
author: Grey Advertising Agency, 
Inc. © 13Jan57; KK124506. 
Tennessee Ernie Ford ... says: 
Your big opportunity to win I6 
tons of money; new pink Dr«ft. 
(In Oood housekeeping, Sept. 
1956, p.7'^) Appl. author: 
Elizabeth Brown. © 21Aug56; 
KKI25309. 
There's never been a cleanser like 
this. New Comet fortified with 
Chlorlnol; bleaches out stains ... 
(In Hotter homes & gardens, Apr. 
1957, p. 19) Appl. author: Comp- 
ton Advertising, Inc. © 19Mar57; 
KKI23953. 
What a peanut butter ... Big Top, 
IfB naturally fortified. (In 
Better homes & gardens, May 1957, 
p. 4 of cover) Appl. author: 
Comnton AdvertlsinB, Inc. 
O W. T. Young Foods, Inc., sub- 
sidiary of Procter «c Gamble Co.; 
l8Apr57; KKI25562. 
What a peanut butter; so nourishing 
a sandwich equals a square meal; 
Big Top. (In Better homes & gar- 
dena. Mar. 1957, p."* of cover) 
Appl. author: Compton Advertising, 
Inc. O W. T. Young Poods, Inc., 
subsidiary of Procter & Gamble 
Co.; 19Peb57: KK123366. 

I'HoMIiJl 0, CIIAHl.ES. f) 

Abrnhfim Lincoln; aoloctod wrltlnga 
bi'urlnj.; hln own algnuturo; authnn- 
tlc rtiproUuctlonn on aritlquod 
p.irchmiint pupor. © 2lpoo56; 
KKa2?ll(0. 
Fumoua patrlota of Vlrglnlo: .nolno- 
tocl l«ttora and documonlH bnurlng 
llinlr algnnturo; uuthontlc ropro- 
(lijcMoiiM un untlqusd purctunnnt 
pupor. c^ 2I^Dnc■;6; KK1221I(2. 



I4. documents of freedom; authentic 
reproductions on antiqued parch- 
ment paper. © 2I+Dec56; 
KTa221I)i|.. 
General Robert E. Lee; selected 
writings bearing his own signa- 
ture; authentic reproductions on 
antiqued parchment paper. 
© 2ia)ec56; KKI22I38. 
George Washington; selected writings 
bearing his own signature; authen- 
tic reproductions on antiqued 
parchment paper. © 2l4Dec56; 
Kn22139. 
Plymouth and the Mayflower; selec- 
ted old documents and maps ; au- 
thentic reproductions on antiqued 
parchment paper. © 21+Dec56; 
Kia22137. 
Thomas Jefferson; selected writings 
bearing his own signature; authen- 
tic reproductions on antiqued 
parchment paper. © 2l^)ec56; 

3 documents of freedom; authentic 
reproductions on antiqued parch- 
ment caper. © 2J4Dec56; 
K_K1 22114.3. 

PROSPERITY CO,, INC. © 

Air-operated clothing mcinufacturers' 
presses; standard of excellence 
for the trade. Appl. author: 
Syracuse Advertising. © 11 Jan 57 
(in notice: 1956); KK123232. 
Get Prosperity quality and produc- 
tionj the cabinet sleeve finisher 
makes the big difference. Appl. 
author: Syracuse Advertising Co. 
© 8Mar57; KK124722. 
Metlwal Jr. to divide space quickly, 
easily, economically. (In Office 
equioment & methods. May 1957, 
p. 21) Appl. author: Barlow 
Advertising Agency. © lMay57; 
KKI25509. 
New high production ... the new 
Prosperity Econo-matlc, complete 
with recovery tumbler ... cleaning 
unit. Appl. author: Syracuse 
Advertising Co. © 8Mar57; 
KKl 24721. 
Now by Prosperity ... It's the new 
Econo-matic cleaning unit complete 
with Economiser recovery tumbler 
... 2-bath unit-tumbler. (In 
American drycleaner, Apr. 1957, 
p. 108-109) Appl. author: Barlow 
Advertising Agency. C lApr57; 
KKI25245. 
Prosperity 25 pound washers for 
fast service and flexibility. 
Appl. author: Syracuse Advertis- 
ing. C 12Peb57: tQC123231. 
Sleeping Collar brings you dream 
profits; quality shirt finishing. 
Cabinet unit ... speeds produc- 
tion ... (In Cleaning i laundry 
age, Apr. 1957, p. 0-7) Appl. 
author: Barlow Advertising Agency. 
O lApr57; KKI2S343. 

PlUYTliK-BAK C(^P. >^ 

Comfort for Iho rest of your life; 
Orthopedic Cushion. Appl. au- 
thor: Jacob Shapiro. ^ 20D«c56; 
K,<1 22262. 
PUERTO RICO DISTILLING CO. C 

Chlco says: North'n. souUi, eaaf n, 
west, all agree Ronrleo's boat; 
for daiquiris, colllne, colas or 
on the rocks. Boat ntm, bar nono. 
(In Tlo», Oct. 15. 19S'. p. 11*) 
Appl. author: Krwln, Wasoy * Co.. 
Ino. O lOOotSb; KKir^'='9. 
Oiloo says: Thin holiday tVnw. 

let' a all be mrrry, wltli a oheer- 
tng Ronrlco Tom A Jerry. Best 
ruai. bar none. (In Newswvck , 
Nov. 19. \9^. p.l?*) Uppl. »u- 
thor: Krwln, Wasey ft Co.. Inc. 
O iMNovSfc; KKlPVJt.l. 



COMMERCIAL PRINTS AND LABELS 



Jan-June 



PUERTO RICO DISTILLING CO. ^ Cont'd. 
Chlco says: Want to give your 

taste a holiday Jog? Try serving 
delicious Ronrlco eggnog. Best 
nan, bar none. (in Time, Nov. 
26, 1956, F.109) Appl. author: 
Erwin, Wasey & Co., Inc. 
© 2IN0V56; KKl 25860. 

PULLMAN CO. © 

Ask for a Pullman ticket and get 
all these travel extras. (in 
The Saturday evening post, Feb. 
9, 1957, p. 93) Appl. author: 
George Drake. © 9Peb57; 
KK124282. 
Ball o' fire; next trip he'll 
travel by Pullman. (in Time, 
Feb. 18, 1957, p. 58) Appl. au- 
thor: George P. Drake. © l8Peb57: 
KKI24734. 
Brother, that's for me; tonight I'll 
be on a Pullman. (In Time, Sept. 
10, 1956, p. 66) Appl. author: 
George Drake. O 10Sep56; KK122317. 
Can't I travel In privacy? (In 
Time, Mar. 25, 1957, p.92) 
Appl. author: George P. Drake. 
© 25Mar57; KK124741. 
Just arrived, raring to go. (in 
Time, Jan. 21, 1957, p.30) 
Appl. author: George P. Drake. 
© 21Jan57; KK124735. 
Main line to bigger sales; sell 
Pullman to increase railroad rev- 
enues. (In The Ticket agent, 
Nov. 195D, p. 4-5) Appl. author: 
George Drake. © lNov56; 
KK124281. 
Plan your vacation around a Pullman 
ticket, and get all these travel 
extras. (In Look, Mar. 19, 1957, 
p. 97) Appl. author: George P. 
Drake. © 19Mar57; KK125446. 
Pullman passengers travel a dis- 
tance equal to 1,600,000 trips 
around the world, without a fatal 
accident. (in The Ticket agent. 
Mar. -Apr. 1957, p.4-5) Appl. 
author: George P. Drake. 
© lMar57; KK125445. 
We asked for a Pullman ticket, and 
got all these travel extras. (in 
Life, Peb. 25, 1957) Appl. au- 
thor: George P. Drake, © 25Peb57; 
KKI24735. 

PURE OIL CO. © 

Our America. Appl. author: Joe 

Pearson, a 190ot56; KK122309. 

PUZZY-SIZZY ENTERPRISES. SEE House of 



Q. 



Q-PAllEL CORP. © 

Beautify your home v;ith architec- 
turally designed screen enclosuri^s. 
Appl. r.i-.thor: P,. Frederick Albee, 
Jr. © 15Jan57; KK122'vll. 
Beautify your home with architec- 
turally designed screen enclo- 
sures; package screening. Appl. 
author: P. Frederick Albee, Jr. 
© 15Jan57; KKI23119. 
QUAKER STATE METALS CO. © 

Aluminum roll roofing; goes on in 
a Jiffy ... (In Farm Journal, 
Mar. 1957, P.84E) Appl. author: 
Poltz-Wesslnger, Inc. © 23Peb57: 
KKI26375. 
Demand for aluminum roofing in 
rolls up 284$^, Appl. author: 
Poltz-Wesslnger, Inc. © 25Mar57; 
KKI2618O. 
5 1/2 miles of Quaker State aluminum 
roll roofing on one Job. Appl. 
author: Poltz-Wesslnger, Inc. 
© lJun57; KKI26182. 



Quaker State aluminum building prod- 
ucts to build your profits. 
Corrugated aluminum roofing in 
rolls [and others] (in Plan, 
July 1956, p. 31) Appl. author: 
Poltz-Wesslnger, Inc. © 15JUI56; 
KKI26183. 
Quaker State corrugated aluminum 
In rolls can cover any farm roof 
better. Appl. author: Poltz- 
Wesslnger, Inc. © 24Aug56; 
KKI26179. 
Roll away your roofing troubles with 
Quaker State alumlniim roofing in 
rolls. Appl. author: Poltz- 
Wesslnger, Inc. © 25Sep56; 
KKI2618I. 
QUALITON. © 

An entirely new concept in desk 
accessories design. (California 
modem series 2000) Appl. au- 
thor: Morris Plltzer. 
© 15Mar57; KK123913. 

QUALITY BAKERS OP AMERICA COOPERA- 
TIVE, INC. © 

Get Sunbeam energy first; Sunbeam 
enriched bread. Miss Sunbeam, 
with boy holding a bowling ball. 
© lMar57; KK124956. 
Sunbeam energy . . . and so much more . 
Pride winner, Stroehmann's en- 
riched bread. Miss Sunbeam hold- 
ing trays of hot dogs, hamburgers 
and sandwiches. © ljun57; 
KKI26O81. 
That's my girl; Sunbeam enriched 
bread. Clown. © lApr57; 
KK124955. 

QUALITY CHEKD DAIRY PRODUCTS ASSN. © 
Atkins Jolly root beer. Quality 
Chekd ice cream. 1/2 gal. liquid. 
© llPeb57; KK123664. 
Sutter's Pure Kllk Co. Qaality 
Chekd praline pecan ice cream. 
i/2 gal. liquid. © llFeb57; 
KKI23666. 

QUALITY STEEL PRODUCTS, INC. © 
Memo to dealers and distributors 
... March 1957- Here's why 
you'll want to recommend Qual- 
Craft's ... Universal railings and 
columns. NM: pictorial matter. 
© l6Apr57; KKI25960. 

QUICK CHEMICAL CORP. © 

Quick-way brand Quick-Glo silver 
polish for sterling, plated, gold, 
brass, copper, pewter. Appl. 
author: Fred Wilcox Spencer. 
© 25Jan57 (in notice: 1956) ; 
KKI23371. 
Quick-way brand 2,4-D weed killer 
for lawns. Appl. author: Fred 
Wilcox Spencer. © 5Peb57 (in 
notice: 1956); KK123372. 

OJJILTERINES . 

No tools do it yourself: Quilt- 

erines. A pair of pictures, city 
slicker, schoolmarm. © Bemice 
Mae Griffin d.b.a. Quilterines; 
17Aug56; KK124693. 



R 



RKO TELERADIO PICTURES, INC. © 

Sevenkins; watch vmAC-TV, channel 
7. © l8Jan57; KK124595. 

RADER. 

P. D. Atrlcs. © Edward E. Rader 
d.b.a. Rader; 10Apr57; KK125924. 
RADER, EDWARD E. d.b.a. RADER. SEE 
Rader. 
RADFORD, ARTHUR W. 

Should yovu? child make a career in 
the Armed Forces? SEE New York 
Life Insurance Co. 



RADIO CORP. OF AMERICA. © 

Danny, the draftsman, asks: Draft- 
ing work seem routine? RCA. 
(In The Philadelphia inquirer. 
Mar. 17, 1957, p.2S) Appl. au- 
thor: Al Paul Lefton Co., Inc. 
© 17Mar57; KK124423. 

Danny, the draftsman, knows the 
most secure drsiftsmen hereabouts 
are working at RCA ... (in The 
Philadelphia inquirer. Mar. 24, 
1957, P.4S) Appl. author: Al 
Paul Lefton Co., Inc. © 24Mar57: 
KKI2612O. 

RAIN JET CORP, © 

The Rain Jet perfomiance story; 
waters your lawn like a gentle 
rain with the patented rotary, 
pop-up plus pendulum action. 
M-i: nev; arranijeraent of pictures 
£: descriptions. © 2kJul56: 
KKI225I4.3 . 

RAJ1SEY CORP. © 

Both have it; for finest get up and 
go, say Rainco piston rings; lO-Up, 
C-9. (In Motor age, Nov. 1956, 
p. 3 of cover) Appl. author: Van 
Auken, Ragland & Stevens. 
© 5Nov56; Kia22081;. 
Double life principle circiAmferen- 
tial expansion; Raraco piston 
rings; 10-Up, C-9. (In Motor age, 
Dec. 1956, p. 3 of cover) Appl. 
author: Van Auken, Ragland & 
Stevens. © 5Dec56; KKI22083. 
For finest circumferential expan- 
sion in old and new engines, it 
takes 2, and only Ramco has both. 
Chrome C-9j Chrome Spiro-Seal. 
(In Southern automotive Journal, 
Peb. 1957 J p. 3 of cover) Appl. 
author: Van Auken, Ragland & Ste- 
vens. © 6Peb57; KK123646. 
For finest get up and go ... Ramco 
10-Up, assure the correct prescrip- 
tion for every engine; piston 
ring sets. (In Motor age. Mar. 
1957, p. 3 of cover) Appl. au- 
thor: Hanson & Stevens, Inc. 
© 5Mar57; KK1214.697. 
For finest re-powering results in 
old and new engines , . . only Ramco 
has both. 10-Up piston ring sets. 
RI547. (In Motor age. Hay 1957, 
p. 3 of cover) Appl. author: 
Hanson & Stevens, Inc. © 5May57; 
KKI26299. 
Only Ramco has both Spiro-Seal and 
C-9 chrome oil rings, both with 
years-ahead side sealing action. 
10-Up piston ring sets. R-1546. 
(In Motor age, Apr. 1957, p.3 of 
cover) Appl. author: Hanson & 
Stevens, Inc. © 5Apr57; 
KKI25744. 
Only Ramco has both types of circum- 
ferential expansion chrome oil 
rings — for every engine. 
10-Up piston ring sets. R-1548. 
(In Southern automotive Journal, 
June 1957, p. 4 of cover) Appl. 
author: Hanson & Stevens, Inc. 
© 6jun57; KKl 26298. 
Ramco again proves its leadership in 
sales building programs for Job- 
bers; piston ring headquarters. 
RYB-1621. (In Motor service, Apr. 
1957, p.J-6, 18-19) Appl. au- 
thor: Hanson * Stevens, Inc. 
© 15Apr57; KKI25745. 
Ramco engineering leadership is 
important to Jobbers who want to 
become better known piston ring 
headquarters. Chrome Spiro-Seal; 
chrome Duoiratic C-9. 10-Up. (In 
Motor service, Peb. I957, insert 
between page J-I8-19) Appl. au- 
thor: Hanson & Stevens, Inc. 
© 15Peb57; KK124197. 



CURRENT REGISTRATIONS 



Two for the jnoney; exclusive 2 pel- 
let cooling Byetem conditioner; 
Ramco. (In Super service station. 
Mar. 1957, p.157) Appl. author: 
Hanson & Stevens, Inc. © 12Mar57; 
KK124825. 
Whatever is finest for the engine 
you get in every Ramco engineered 
10-01. set. (In Motor age, Jan. 
1957, p. 5 of cover) Appl. au- 
thor: Van Aukenj Ragland & Stevens. 
e 5Jan57; KK123012. 
RAPHAiiL LACE & xjIiBiiCIDERY CO. O 
V/hy, embroideries by Ranhael. 
L|X)ec56; ItK122J|.28. 

RAPP-RAMSEY- CO. © 

Tidy house Shlna Dish for dishes 
and fine fabrics. 12 fluid 
ounces. Appl. author: Buchanan- 
Thomas Advertising Co. 
© 110ct56; KK122150. 

RAVEN INDUSTRIES, INC. 

Now, a professional skating rink in 
your own backyard; Dorothy Lewis 
skating rink. Designed by Dorothy 
Lewis. © Raven Industries, Inc., 
Cyrus J. Hoigaard, sole owner; 
22Feb57; KKI25452. 

READY-TO-BAKE POODS, INC. © 
Puffin ready-to-bake biscuits. 
Net weight 8 ozs. © 15Mar5'* 
(In notice: 1953); KKI25056. 



REARDON CO. © 

Colors available in Dramex, texture 
finish; resurfaces and redeco- 
rates in one easy coat. Appl. 
author: D'Arcy Advertising Co, 
© lKov56; Kia22632. 

Dramex, texture finish; a new di- 
mension in paint. Appl. author: 
b'Arcy Advertising Co. © lJan57; 
KK125037. 

For every water problem, Reordon, 
dry-it-yourself products; Bondex. 
(in The Saturday evening post, 
Apr. 21, 1956, p.81|) Appl. au- 
thor: D'Arcy Advertising Co. 
O 2lApr56; Kia22170. 

For every vmter problem, Reardon 
dry-it-yourself products; Bondex; 
Quick Plug. (In Life, Apr. 16, 
1956, p.9l|.) Appl. author: D'Arcy 
Advertising Co. O IbAp-p^b; 

Y.:az2^9b. 

For waterproofing and decorating ex- 
terior masonry wall surfaces, 
colors available in Bondex cement 
paint, Bondex heavy duty. Appl. 
author: D'Arcy Advertiring Co. 
© lI.'oviJG; KKI2263I. 
Here today; gone tonight. Brush 
away those ugly cracks with 
Dramex, it replasters as it 
paints. (In Sunset, Apr, I956, 
p. 125) Appl. author: D'Arcy 
Advertising Co. © 25Mar56: 
KKI255II. 
A now dlmon.'ilon In pnlnt with 

Dramex, ready mixed ttxture fin- 
ish for Interior walls and ceil- 
ings. Appl. author: D'Arcy 
Advertising Co. O lDeo56; 
KKI22630. 
i.ulck Plug, for active leaks; Bon- 
dex Hydraulic Patohor, ends wutur 
penetration; Bondex Primer, f<jr 
non porous masonry. Appl. au- 
thor: D'Arcy Ad/ortlslng Co. 
o IJaii'jV; KK12>j:)B. 
3X Joint cemont and Reardon' s Ornni/o 
Coro ... Joint tnpe for dry wall 
oonBtriiotlon. Appl. author: 
D'Arcy Advnrtlalng Co. O lJanS7i 
nKl2j90u. 



RECORD GUILD OP AJ-1ERICA, IHC. © 

Little red engine, a musical story 

fully orchestrated; Record Guild 

kiddie recordings. © 27?''ay5l4-; 

KK122616 . 

RED HEART DIVISION, JOHN MORRELL & CO. 

SEE Morrell (John) & Co. 

REDDI-WIP, INC. © 

Bring spring to your table, Z> 
months early; taste what fresh 
cream Reddl-wip does for frozen 
strawberries. (In Life, Feb. 13, 
1956) © 13Peb56; KK123^68. 

REDNER, J. A. © 

Easy record to help you save on in- 
come taxes. Redner's Deductible 
tax record for every taxpayer. 
© I5?''ar57; KKI2393I4.. 

REPLECTOR-HARDV/ARE CORP. 

Reflections on better merchandise 
presentation, v.ll^.; December 1956- 
January 1957. N": p. 2, 3, U, 6 
& 7 contain drav/ings oi' nev; RliC 
products. © 20Dec56; KK1227i)-0. 

REGAL. © 

The brogue that's become a landmark 
on Madison Ave. (In The New York 
times, Nov. I3, 1956, p. 20) 
Appl. author: Doyle Dane Bernbach, 
Inc. (^ 13Nov56; K]a22096. 
Coming into Cincinnati today, a 
new kind of men's shoe store. 
(In Cincinnati enquirer, Apr. 1, 
1957, p. 9) Appl. author: Doyle 
Dane Bernbach, Inc. © lApr57; 
KKI25176. 
Coming to 181 Main St. today; the 
most linusual men's shoe store in 
Rochester. (in Rochester times- 
union, Apr. 3, 1957, p. 23) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 3Apr57; KKI25178. 
The moccasin goes continental. 
(In The New York times, Apr. 10, 
1957, p. 23) Appl. author: Doyle 
Dane Bernbach, Inc. © 10Apr57; 
KKI25175. 
Now you can get these 3 famous 
Continentals in a cool summer 
weave. (In The New York times, 
June 11, 1957, P-l**) Appl. au- 
thor: Doyle Dane Bernbach, Inc. 
© llJun57; KK126402. 
Opens today; Richmond's breath- 
taJclng new men's shoe store, 
(in Richmond nev/n leader. Mar. 6, 
1957, p. 7) Appl. author: Doyle 
Dane Boi'nbach, Inc. O 6t1ar57; 
KKl2't2'l3. 
Our top ten; choose your holiday 
shoes and slippers ... (in The 
New York times, Dec. 11, 1955, 
p. 16) Appl. author: Doyle Dane 
Bernbach, Inc. O llDec56; 
KK 122094. 
Snap, it's open; snap, it's closed. 
A revolution in men's shoes ... 
(In The New York times, Apr. 16, 
1957, p. 18) Appl. author: Doyle 
Dane Bernbach, Inc. O l6Apr57; 
KKI25177. 
Thin Ij Iho most lmi)(irtnnt Ingrodl- 
ont In our Contlnontnl shoos. 
(In The New York tines, Nov. 27, 
1956, p. 21) Appl. outhor: Doylo 
Dane Bornboch, Inc. (D 27Nov56; 
KK12<''095. 

RKQAL PALE BREWING CO. 1' 

I like a nt'KBl guy. RoK.al Palo, a 
bcer-drlnker's beer. (in Air 
Porco times, weatem od. , May 8, 
1957. P.W7) o '♦May^?; 
KK 126290. 

llliUAL I'KJUOUiUH CUHl'. f^ 

Stump book; oorn niithumlly mlvni-- 
tinnd morchundlno n:\ ymi iinva .-ii 



finest gasoline. Double S/S sav- 
ings premium plan. Appl. author: 
Gael Truetl Douglass. 
© 31Aug56; KKI22339. 



REO DIVISION, MOTOR WHEEL CORP. SEE 

Motor Wheel Corp. 
RESULTS UNLIMITED. 

It takes two ... it also makes sense 
to have at least two checking 
accounts. National Commiinity 
Bank. © Abe A. Green ft Louis L. 
Gingold t.a. Results Unlimited; 
24Apr57; KK124831. 
No maybe about May 12; Mother's Day. 
We'll be glad to arrange a person- 
al loan . . . National Community 
Bank. © Abe A. Green 4 Louis L. 
Gingold t.a. Results Unlimited; 
24Apr57; KK124830. 
RETAIL3R SYSvsks ® 

Dollar dividend certificate of pre- 
mium shares. Winfield Super Serv- 
ice. Appl. author: John G. Mag- 
nuson. © 130ct56; KK120910. 

Dollar dividend shares; Mr. Retail- 
er. Appl. author: John G. Mag- 
nuson. © 130ct56; KKI20907. 

Special announcement; to Mr. and 
Mrs. Customer. Appl. author: 
John G. Hagnuson. © 130ct56; 
KKI209O8. 

This is your Save-D-Deposlt for 
dollar dividend shares. Appl. 
author: John G. Magnuson. 
© 130ct56; KKI20909. 

REVELL, IHC. 

Guided missile fleet; Navy Log; 3 
ruided missile ship models to 
build. CBS Television. Iff!: 
entire label except for red, 
white 8: blue blocks In corners. 
© Revell, Inc. & Miniature Master- 
pieces; lNov56; KK122S90. 

REVLON, INC. © 

Even the smartest make-up can't 
hide tired, strained eyes; Eye- 
Presh, eye-beauty dix)pa, (In The 
Atlanta Journal & constitution 
magazine. Mar. 24, 1957, p. 26) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 24Mar57; KK125431. 

Even the smartest m£ike-up can't 
hide tired, strained eyes. Look 
at the difference Revlon Eye- 
Fresh meikes. (In The Indianapolis 
star magazine, Feb. 24, 19S7, 
p. 14) Appl. author: Batten, Bar- 
ton, Durstine & Osbom, Inc. 
© Revlon Phannacal Division, Rev- 
lon, Inc.; 24Peb57: KK1235SO. 

Fresh, young, alive. Now give your 
skin tone the color lift it needs 
with Revlon Touch-and-Olow, the 
liquid make-up. (In Mademoiselle , 
Mar. 19*^7) Appl. author: B«tt#n, 
Barton, Durstine i Osbom, Inc. 
O 28Peb57; KK 125671. 

Give your complexion this flawlass, 
radiant look; Love-Pat. (In 
True Btory, Feb. 1957. p.lU-15> 
Appl. author: c. J. Ijt Roch» \ 
Co. © 7Jan'.y; KK1222Uo. 

Hero's freedoM froB nightly pln-upa. 
The pln-ourl spray-set, Satin-Sat. 
(In Chloago Sunday tribune ■»£•- 
.line, Feb. 10, 1957, p. IB) Appl. 
author: Baltvn, Barton, Duratln* 
* Osbom. Inc. O lOKehSV; 
ltKK^4.52;t. 

Hort-'s th«» fabulous Klft idea ... 
Hfvlon'a Futurama lipstick. 
(In New York dally news. June 1^, 
1''50, p. 57) Appl. author; 
Batttn. Barton, Duratln* k Oaborn. 
Inc. O IWun^fcj KX125670. 



COMMERCIAL PRINTS AND LABELS 



Jan.-Ju= 



REVLON, INC. © Cont'd. 

If you look your age, you've only 
yourself to blame; Bulld-Up, the 
liquid firming facial. (In New 
York herald tribune, Apr. 7, 
1957, p. "^8) Appl. author: C. J. 
La Roche & Co., Inc. © 7Apr57; 
KKlSitsSg. 

Millions tried it economy size 

Satin-Set; remember there's a 
big 80/! profit ... (In Chain 
store age, Jan. 1957, p.l6) 
Appl. author: Batten, Barton, 
Durst ine & Osbom, 3Jnc. 
© 10Jan57; KK12ytk6. 
Must you grow old? Yes, but you 
need not look old. Moon Drops, 
moisture balm. (In Philadelphia 
bulletin, Var. 10, 1957, section 
W, p. 11+) Appl. author: C. J. 
La Roche & Co., Inc. NH: change 
in last paragraph from copy of 
Feb. 17, 1957. <^ 10Mar57; 
KKI23905. 
Now every woman can have nails that 
look lovelier, longer; nail enam- 
el In 33 fabulous colors. (In 
McCall's, Apr. 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 26Mar57; KK125^30. 
Now, Revlon puts romance at your 
fingertips; now, there's romance 
on your hands. Nail enamel in 
33 fabulous colors. (In Photo- 
play, May 1957) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © *Apr57; KK125'^32. 
Now, Revlon puts romance at your 
fingertips; on the practical side: 
Revlon' s exclusive cream formula 
(In Mademoiselle, Apr. 1957) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 29Mar57; KK125433. 
Now, with a 5 second Satin-Set 
spray, your hair can look ... 
naturallv curly. (in Look, Apr. 
30, 1957) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 6Apr57; KK125'^'+2. 
Now jou can look lovelier in just 5 
days; Revlon' s new Clean and Clear 
uncovers a purer, finer, brirrhter 
skin. (In Charm, Feb. 1957,' p. 9) 
Appl. author: C. J. LaRoche & 
Co. !^ 22Jan57; KK122925. 
Now your hair can look, feel, act 
naturally curly; only Revlon 
Satin-Set has Hxunidex ... (in 
Woman's day. May 1S57) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 24Apr57; 
KKI254IH. 
Revlon shook the Siecti-nom and a 
peach tumbled down; Snov; Peach 
lipstick [and] nail enamel. (in 
Vogue, June 1956) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. t lJun56; KK123049. 
Revlon shook the spectrum, aind a 
peach tumbled down; Snow Peach. 
Lipstick; nail enamel. (In Vogue, 
June 1, 1956) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © lJun56; KK125662. 
Say It With Rubies; Revlon' s new 
color for lips and matching 
fingertips. (In Vogue, Nov. 1, 
1956) Appl. author: Batten, 



RiiYNOLDS tlAinJFACTURII.'G CO. -^ 

Be sure it's a genuine Reyco, the 
most copied suspension, (In hotoi 
transportation, Ilov. 1956, p. 63) 
Appl. author: Halph Aquila Nelnis. 
'r> 10Nov56; KKI22I4.30. 

0«t the facts; only the Reyco tan- 
dem has the Reycolastlc Bearing 
... T-157. (In Power wagon. 



the motor truck Journal, May 1957, 
P.'^5) Appl. author: Ralph Aquila 
Nelms. © 10May57j KK126092. 

REYI-IOLJS liiiTALS CO. © 

Aluminum foil packaging as protec- 
tion acainst contamination. (Re- 
port no. 7) (In Pood processinrr, 
Jan. 1957, p. 93) Appl. author: 
Buchanan & Co., Inc. © 7Jan57; 
Kia2276l. 
America's most famous prize package. 
Cracker Jack, is now Reynolds V/rap 
aluminum packaging. (In McCall's', 
Oct. 1956, p. 131) Appl. author: 
Buchanan & Co . , Inc. © 20Sep56; 
KK:12298o. 
Biggest bonus in the world of In- 
sulation; the Triple Plus of 
Reynolds aluminum foil on famous- 
brand batts and blankets. (in 
Better homes & gardens. May 1957, 
p.2'^6) Appl. author: Buchanan 
& Co . , Inc . © 19Apr57 ; 
KK124860. 
Something nev; in packaged living, 
with Reynolds Wrap aluminum pack- 
aging. (In Family circle, Nov. 
1956, p. 63) Appl. author: 
Buchanan & Co., Inc. © 250ct56; 
KKI22985. 
Steaks, burgers, franks, chicken; 
make 'em easier and better vjith 
Reynolds V/rap, the original pure 
aluminum foil. (in Parade, Aug. 
2£, 1956, p. 15) Appl. author: 
Buchanan <i Co., Inc. © 26Au355; 
KKI22987. 
We live more and more out of pack- 
ages; Reynolds Wrap aluminum pack- 
aging. (In Reader's digest, Sept. 
1956, f.213) Appl. author: 
Buchanan & Co., Inc. © 25Aug56; 
KK122986. 

RICHARD (ANDRE L. ) CO., INC. © 
Cedar closet spray, © lApr57; 
KKI25OI3. 

RIISE (CHARLES W. ) AGENCY. © 
Be first to solve an old, old 

problem; service club and frater- 
nity member accident insurance. 
Appl. author: Charles Willis 
Rllse. © 10Apr57; KK125303. 

RITCHIE (HAROLD P.) INC. © 

Brylcreem special offer . . . pocket 

comb; Brylcreem for smart hair 

grooming. © 26Dec56; KK125622. 
Shop hours; Brylcreem for smart 

hair grooming, © 15Dec56; 

KK1257't7. 

RIVER BRAIJD RICE MILLS, INC. 9 
iiasy does it, and quickly, too. 
River brand and Carolina brand 
rice. (In Ebony, Mar. 1955, 
p. 80) Appl. author: JJonahue & 
Coe, Inc. © 10Peb35 (in notice: 
I95I1-); KJ-C121906. 

RIVER JORDAN ENTERPRISES. 

Water from the River Jordan. 

© John P. Milllgan d.b.a. River 
Jordan Enterprises; 7Mar57; 
KKI26368. 

RO-SEARCH, INC. © 

Una oportunidad unica. Suelaes^uma, 
Paso Doble ... © t Jan 57; 
KKI22967. 

ROBERTS DAIRY CO. Q 

Sales training and procedure manual. 

Appl. author: J. Gordon Roberts. 

O 190ct56; KKI2195I. 
Sales training and procedure manual 

[with] supervisors' section. 

Appl. author: J. Gordon Roberts. 

190ct56; ICKI21952. 



ROCKWELL SPRING & AXLE CO. © 
Do you have the 50 years experience 
... Tlmken-Detrolt axles. (In 
Agricultural engineering, Apr. 
1957, P.210) Appl. author: 
George F. Drake. © Tlmken-Detrolt 
Axle Division, Rockwell Spring & 
Axle Co.; lApr57; KK125233. 
Exchange dead weight for as much as 
980 lbs. of extra payload ... TDA 
tandem driving and trailer axles. 
(In Commercial car journal, Feb. 
1957, p. 170-171) Appl. author: 
George Drake. © Timken-Detroit 
Axle Division, Rockwell Spring & 
Axle Co.; lFeb57; KK12^279. 
From IJlmken -Detroit, today's broad- 
est range of planetary axles, 
both steering and rigid. (In 
Construction equipment. Mar. 1957) 
Appl. author: George F. Drake. 
© Tlmken-Detrolt Axle Division, 
Rockwell Spring & Axle Co.; 
lHar57; KK124738. 
Growth and progress facts about 
Rockwell Spring & Axle Company. 
Beneath almost a hundred per cent 
... (In Newsweek, Feb. 25, 1957, 
p. 85) Appl. author: George F. 
Drake. © 25Feb57J KK124739. 
Growth and progress facts about 
Rockwell Spring & Axle Company. 
Ever stop to think ... (In News- 
week, Jan. 28, 1957, P.93) 
Appl. author: George P. Drake. 
© 28jan57; KK124740. 
Growth and progress facts about 
Rockwell Spring & Axle Co. (in 
Newsweek) Appl. author: George 
Drake. © 10r.ec56; KK123839. 
How to gain up to 98O lbs. ... use 
this mone'^ -saving combination ... 
(In Commercial car joumal, Jan. 
1957, p. 22-23) Appl. author: 
George Drake. © Tlmken-Detrolt 
Axle Division, Rockwell Spring S: 
Axle Co.; 1 Jan 57; KK124280, 
Made stronger, made lighter to give 
you up to llO extra payload 
pounds every trip; TDA TK-500 
series trailer axles. (In Com- 
mercial car Joumal, Feb. 1957, 
p. 193) Appl. author: George 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring 8e Axle 
Co.; lFeb57; KK124276. 
Men or missiles ... the 8x8 's always 

deliver. Rugged multi-wheel 

driving assemblies keep them on 
the go. (in Ordnance, Mar. -Apr. 
1957, p. 75^-755) Appl. author: 
George F. Drake. © Tlmken-Detrolt 
Axle Division, Rockwell Spring & 
Axle Co.; lMar57; KK124737. 
On open highway or city street, 
TDA axles and brakes assure 
smoother, safer runs at lower 
operating cost. (in Mass trans- 
portation, Jan. 1957, p. 2-5) 
Appl. author: George Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lJan57; KK124278. 
On the road, off the road, the im- 
proved TDA 3 for 1 letter series 
driving axles . . . (in Commercial 
car joumal, Nov. 1956, p.138- 
139) Appl. author: George F. 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; IN0V56; KKI24516. 
TDA brakes, if it moves, we can 
stop it, DH, duplex hydraulic 
balanced brake. (In Ilodern ma- 
terials handling, Nov. 1956, 
p. 145) Appl. author: George 
Drake. Pi TiTken-Uetrolt Brake 
Division, r^ockwell Spring & Axle 
Co.; inov56; Ka21920. 
TDA brakes; If it moves, we can 
stop it; new T brake, (in Com- 
mercial car joumal, Nov. 1956, 



CURRENT REGISTRATIONS 



p.lBl) Appl. author: George P. 
Drake. © Tlmken-Detrolt Brake 
Division, Rockwell Spring & Axle 
Co.; lNov56; KK124519. 
TDA brakes; if it moves, we can 
stop it ... new Timken-Detroit 
heavy-duty P series power brakes. 
(In Construction equipment, Dec. 
1956, p. 13) Appl. author: George 
P. Drake. © Timken-Detroit Brake 
Division, Rockwell Spring & Axle 
Co.; lDec56; KK124518. 
TDA brakes; if it rotates, we can 
control it. PSH, floating shoe 
hydraulic brake designed for close 
control with heavy loads. (In 
Product engineering, Feb. 1957, 
p. 301) Appl. author: George 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; lFeb57 (in notice: 1956); 
KK124277. 
TDA now offers today's broadest 

range of planetary axles; steering 
and rigid ... (in Product engi- 
neering, Jan. 1957, p. 272-275) 
Appl. author: George P. Drake. 
© Timken-Detroit Axle Division, 
Rockwell Spring & Axle Co.; 
lJan57; KK124736. 
TDA planetary-drive axles help fill 
tall order for Air Porce. Ver- 
satile fork truck pidks up 6OOO 
lbs. of cargo ... (in Modem 
materials handling, Feb. 1957, 
p. 130) Appl. author: George P. 
Drake. ©Timken-Detroit Axle 
Division, Rockwell Spring & Axle 
Co.; lPeb57; KK124236. 
TDA tandems can take it over rough- 
est terrain. (in The Lxomberman, 
Jan. 1957, p. 66-67) Appl. au- 
thor: George P. Drake. © Timken- 
Detroit Axle Division, Rockwell 
Spring & Axle Co.; lJan57; 
KK124237. 
The turnabout that made possible 
. . . the new TDA wide range 2-speed 
axle. (In Go, Dec. 1956, p.2S- 
29) Appl. author: George P. 
Drake. © Timken-Detroit Axle Di- 
vision, Rockwell Spring & Axle 
Co.; lDec56; KK124517. 
When the terrain ia roughest — 
the versatile 8x8 military vehi- 
cles challenge them all; TDA. 
(In Ordnance, Nov. 1956, p.502- 
503) Appl. author: George P. 
Drake. © Timken-Detroit Axle 
Division, Rockwell Spring k Axle 
Co.; IN0V56; KKI24521. 
Why TDA l8 the world's largest 

manufacturer of driving axles ... 
(In Southern motor cargo, Dec. 
1956, p. 20-21) Appl. author: 
George F. Drake. Tlmken-Detrolt 
Axle Division, Rockwell Spring & 
Axle Co.; lDec56; Kia21t.520. 

RONSON CORP. '^ 

Unretouched micro-photo of new 
Ronson shaver head proves: the 
thinner the hend, the closer the 
shave. (In Life, May 30, 1955, 
p.l|3) Appl. author: Normnn, 
CrnlK h. Kummol, Inc. O 27May5$; 
KKa22l08. 

ROOK, CARL E. O 

TubeleBB tire Ko-Rek-Tlng balance 
kit. The weight formula for 
counter weighting. O 27Dec56; 
KK 123572. 

R03K-DERRY CO. O 

How doeo your baby sleep? There 1b 
only one PoBturlzed Kantwot crib 
mattroBB; Doraal Conetructlon; 
Plnn-0-Plox. (In Ladleo' home 
Journal, Oct. 1955. p. 55) 
© 2'(3op55; KX123j)76. 



ROSE HILLS MEMORIAL PARK ASSN. © 

All at one convenient location; 
modem all-inclusive mojrtuary- 
cemetery services. (in Los Ange- 
les herald & express) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 12Mar57; KK125961. 
At tl»e of need, look to Rose Hills 
for dignified complete service. 
Hortuary, cemetery combined. 
(In East Hhlttler review) Appl. 
author: Smalley, Levitt * Smith. 
© l8Dec56; KK124784. 

At time of need, look to Rose Hills; 
today's perfect tribute. Mortu- 
ary-cemetery combined (in 

Los Angeles examiner) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 17D«c56; KKI24783. 

At time of need, look to Rose Hills 
vrtiere convenience is the keynote. 
Mortuary-cemetery combined . . . 
(in Los Angeles examiner) Appl. 
author: Smalley, Levitt & Smith. 
© I4jan57 (in notice: 1956); 
KKI24778. 

At time of need, look to Rose Hills 
where one call arranges everything. 
Mortuary-cemetery combined at . . . 
(In Whittier news, Whlttier, 
Calif.) Appl. author: Smalley, 
Levitt & Smith. © 27Dec56; 
KKI24779. 

Mortuary, cemetery, churches, flower 
shops combined at Rose Hills Me- 
morial Park. Appl. author: Smal- 
ley, Levitt & Smith. <?) lDec56; 
KKI22792. 

Mortuary, cemetery combined; Rose 
L'ills. Appl. author: Smalley, 
Levitt & Smith. © IDec^b; 
KKI2279I. 

One call, one location for mortuary, 
cemetery, churches, flower shops. 
At time of need ... (in Whittier 
news, Whittier, Calif.) Appl. 
author: Smalley, Levitt & Smith. 
© 6N0V56; KKI2478O. 

One call, one location for mortuary, 
cemetery, churches, flower shops. 
No lengthy processional . . . (In 
Los Angeles examiner) Appl. au- 
thor: Smalley, Levitt & Smith. 
© 12NOV56; KKI2478I. 

One call, one location; mortuary, 
cemetery, chuiMhes, flower shops. 
(In Whittier news, Whittier, 
Calif.) Appl. author: Smalley, 
Levitt & Smith. © 20Nov56; 
KKI24782. 

ROTHMAN, HARRY. © 

And who shaves the barber? Worsted 
luxury suits; Loden cloth top- 
coats. (In The New York times) 
© 12Mar57; KK123742. 
The big round-up. Suit yourself on 
summer suits. (In The New York 
times) © 4jun57; KK125907. 

Donit fiddle while the flro burns; 
6l3t aemi-annual sale ... suits 
and furnishings. (In The Now 
York times) O 3Jftn57 (In notice: 
1956); KK122076. 

Sale ho, every day of the year; 
hand-tailored year-round suits. 
(In The New York tlmea) 
C 21May57; KX125522. 



m) 



(ri 



We're making history by chopping, 
too. Celebrate Washington's 
bli-thday ... all wool worsted 
oultB; worBted-aiid-ollk suits. 
(In The Now York tlmos) 
O 2JPeb',7; YJIi\2^Zn. 

Who 1» the king of oaslunere? Suit 
Jackets. (in The Now York timra 
O 5Mar5Y: KKl?3'jt>4. 



ROTO-HOE & SPRATKH CO, © 

Wanted, man with problems. Garden 
care la quick and easy with Roto- 
Hoe; Roto-Cutter makes lawn mowing 
fun. Appl. author: Howard C. 
Ober. O l4Peb57; KK125541. 

You can depend on Roto-Hoe power 
equipment; America's favorite 
garden & lawn combination. 
Appl. author: Howard C. Ober. 
© l4Peb57; KK125542. 

ROWLEY, CLARENCE H. © 

Merchant Prince wedding anniversary 
merchandise check. © 25May57; 
KKI26033. 

ROX PRODUCTS CO. 

Confidential report; confidential 
tests tell why; masonry paint. 
Appl. author: W. B. Doner Adver- 
tising. © Henry W. Calms d.b.a. 
Rox Products Co.; 22Peb57; 
KKl 23296. 
First aid for w,b.; Rox masonry 
paint; guaranteed protection 
against water leakage, (In Peo- 
ria Journal star. Peoria, 111,, 
May 6, 1957, p,5) Appl, author: 
W. B. Doner Co. © Henry W. Calms 
d,b,a. Rox Products Co,; 6May57; 
KKI25965. 
Guaranteed protection against base- 
ment leakage; Rox masonry paUnt. 
(V/indow streamer) Aopl. author: 
W. B. Doner Co. © Henry W. Calms 
d.b.a. Rox Products Co.; 19Mar57; 
KK124364. 
Guaranteed protection against W.W, 
Rox masonry paint; guaranteed 
protection against water leakage. 
(In The Telegraph-herald, Dubuque, 
Iowa, May 26, 1957) Appl. au- 
thor: W, B. Doner Co. © Henry W, 
Calms d,b.a. Rox Products Co.; 
26May57; KK125902. 
Help this poor gal keep her base- 
ment dry ... Rox masonry paint. 
[Girl fishing in basement] (In 
Building supply news. May 1957, 
p. 254) Appl. author: W. B. Don- 
er Co. © Henry W. Calms d.b.a. 
Rox Products Co.; lMay57; 
KKI2525O. 
How to avoid w,b,; Rox masonry 
paint; guaranteed protection 
against water leakage, (In Grand 
Rapids press. May 4, 1957, p,12) 
Appl, author: W. B, Doner Co. 
© Henry W. Calms d.b.a. Rox 
Products Co.; 4May57; KK125964. 
Make basements bone dry; Rox masonry 
paint. Boy S: girl (in evening 
clothes standing in water] (In 
The New York times. Mar, 17, 1957) 
Appl. author: W. B. Doner Co. 
O Henry W. Cairns d.b.a. Rox Prod- 
ucts Co.; 17Mar57; KK1243c3. 
Make basements bone dry; Rox masonrj- 
paint. Girl [holding rifle) with 
ducks. (In Detroit news pictorial 
magazine. Feb. 3. 1957) Appl. 
author: W. B. Doner Co. C Henry 
W. Calms d.b.a. Rox Products Co.; 
3Feb57; KK 124 359. 
Make basements bone dry; Rox masono' 
paint. Girl (in bathing suit] 
on skis. (In Detroit times, 
pictorial living. Fob. 24, 1957. 
p,2) Appl. author: W. B. Doner 
Co. O Henry W. Calms d.b.a. 
Rox Products Co.; 24 Fob 57 ; 
KK124 3M:, 
Make basements bone dr>'; Rox masoni->' 
paint. Olrl [reading k smoking 
cigarette) In chair. (In The 
PlttsburglJ press. Feb. 10, 1957, 
p. 37) Aj^pl. auUior: W. B. Doner 
Co, O Henry W, Calms d.b.a. Rox 
Products Co.; 10Feb57! ICK124361. 
Make basements bone dry: Rox mason- 
ry paint. Olrl (wearing evening 
olothcs) in boat. (In News- 
Bonllncl, i-oio, Port Waino . Keb. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



B. Doner Co. © Henry W. 
Caims d.b.a. Rox Products Co.; 
9Feb57; KK124360. 
Make basements bone diry; Rox masonry- 
paint. Girl with book [standing 
knee-deep in vvater] (In Detroit 
news, pictorial living. Mar. 2k, 
1957) Appl. author: W. B. Doner 
Co. ® Henry W. Caims d.b.a.Rox 
Products Co.; 2^Mar57; KK12'+565. 
Manufacturers of Rox masonry paint 
; appointment of a 
jobber in this area. Appl. 






Dont 






sing. 



© Henry W. Cairns d.b.a. Rox Pre 
ucts Co.; 310ct56; KK122718. 

Masonry paint; guaranteed protec- 
tion against water leakage. 
Appl. author: V,'. B. Doner Adver- 
tising. © Henry '.7. Cairns d.b.a. 
Rox Products Co.; 27Dec56; 
Kia226c8. 

Psst; here's the low down, on the 
level; masonry paint. Appl. au- 
thor: W. B. Doner Advertising. 
© Henry W. Calms d.b.a. Rox 
Products Co.; 22Feb57; KK123297. 

ROYAL CLEANING CO. 

Red Lightning; cleans rugs, up- 
holstery, auto upholstery ... 
1 liquid pint. © Robert Lester 
Motley sole owner Royal Cleaning 
Co.; 2May55; KKI23653. 

ROYAL MCBEE CORP. © 

Your new Royal; the Royal Typewriter 
Company has always endeavored to 
produce ... model FP. © l8Mar57; 
KK124015. 
ROYBAL, BOB. © 

Plies; hand tied for better fishing. 
© lApr55; K!a22255. 

RUPPERT, JACOB. © 

As a true New Yoricer, be known for 

your good taste; choose Knick 

Knickerbocker beer. (In New York 
Amstersiam news. May 11, 1957, 
p. 27) Appl. author: Warwick & 
Legler, Inc. © 9Hay57; KK125481. 
As a true New Yoricer, show your 
taste for the finest, ask for 
New York's famous beer; Knicker- 
bocker. (In New Yoric Amsterdam 
news. May I8, 1957, p. 20) Appl. 
author: Warwick & Legler, Inc. 
© l6May57; KK125482. 
Be known as a man of good taste; 
have a Knick, New York's famous 
beer. Knickerbocker. (in New 
Yoric Amsterdam news, May 25, 
1957, p. 30) Appl. author: War- 
wick & Legler, Inc. ® 23May57; 
KKI25905. 
Buy Knick quarts; 5 full glasses of 
New YoiSc ' B f ajBOus beer; Knicker- 
bocker. (In New Yoric dally news, 
Nassau-Suffolk Co. ed.. May 1, 
1957, P.NS5) Appl. author: War- 
wick & Legler, Inc. © lMay57j 
KKI25197. 
Oood taste tells; Knickerbocker 
beer. (in New Yoric ASMterdam 
news, Apr. 27, 1957, P-56) 
Appl. author: Warwick & Legler, 
Inc. © 27Apr57; KK12519'^. 
Guests know you for your good 
taste; choose Knick, New Yoric 'b 
faaous beer. Knickerbocker. 
(In New Yoric Aasterdam news, June 
1, 1957, p. 29) Appl. author: 
Warwick & Legler, Inc. © 30May57; 
KKI262OI. 
Memorial Day is Thursday; enjoy 

good taste with Vermont's favorite 
beer; have a Knick. Knicker- 
bocker. (In The Burlington free 
press. May 27, 1957, P-o) Appl. 
author. Warwick & Legler, Inc. 
© 27May57; KK125906. 



6 ways to feel refreshed; Knick 6- 
can pak; Knickerbocker bter. 
(In New Yoric dally news , Nassau- 
Suffolk Co. ed.. May 9, 1957, 
p.NSj) Appl. author: Warwick & 
Legler, Inc. © 9May57; KK125190. 

Take home Knick this weekend; 

Knickerbocker beer. (In New Yoric 
dally news, Nassau-Suffolk Co. 
ed.. May 1, 1957, p.NS7) Appl. 
author: Warwick & Legler, Inc. 
© lMay57; KKI25196. 

This label says you serve the 
finest; Knickerbocker beer. 
(In New York Amsterdam news, June 
8, 1957, p. 18) Appl. author: 
Warwick & Legler, Inc. © 6Jun57; 
KKI26202. 

A true sign of your good taste; 
have a Knick, New York's famous 
beer; Knickerbocker. (in New 
York Amsterdam news. May 4, 
1957, p. 16) Appl. author: War- 
wick & Legler, Inc. © 2May57; 
KK125*80. 



RUPPERT KNICKERBOCKER BEER. 

Refreshing surprise. Hand holding 
large glass of beer. (In New 
Haven evening register, Oct. 19, 
1956, P.3I) Appl. author: War- 
wick & Legler, Inc. © Ruppert 
Knickerbocker Beer, Jacob Rup- 
pert; 190ct56; Kia2225o. 



S. 0. S. CO. © 

Easy ways to clean your stove; 

magic scouring pads. (in Sunset, 
Apr. 1956, p. 247) Appl. author: 
McCann-Erlckson, Inc. © 25Mar56; 
KK124940. 
Hox-J do vou clean stubborn spots oTf 
floors? S.O.S. maftic scouring 
pads. (In KcCall's, May 1956, 
p. 99) Appl. author: HcCann- 
Erickson, Inc. © 21Apr56; 
KKI2259I. 
Magic scouring pads; cleans and 
shines aluminum. F-122-57. 
© lMar57; KK123577. 
S.O.S. cleans white-wall tires 
really white; magic scouring 
pads. (In Life, Apr. 16, 1956, 
p. 51) Appl. author: McCann- 
Erlckson, Inc. © l6Apr56; 
KKI22592. 

SAALFIELD PUB. CO. O 

Uarlinf^ dolls v;ith wavy hair, front 

and back costiunes. 6079. 

© 2Jan57; KKI22505. 
Diane Darling; a doll vfith --iaTy ^.3.ii 

front and back costumes. '^IC?. 
'^ 2Jan57; IGa2250i4-. 
Dottle Darling; a doll with wavy 

hair, front and back costumes. 

5188. © 2Jan57; l'CK122503. 
A fuzzy puzzle; cowboy pup. 7040. 

© 22Apr57; KKI25292. 
A fuzzy puzzle; fox and pool. 

7040. © 22Apr57; KK125295. 
A fuzzy puzzle; Indian penguin. 

7040. O 22Apr57; KK125291. 
A fuzzy puzzle; primping robin. 

704o, © 22Apr57; KK125293. 
A fuzzy puzzle; rabbit with net. 

7040. © 22Apr57; KK125297. 
A fuzzy puzzle; tiger tramp. 

7040. © 22Apr57; KKI25296. 
Fuzzy puzzles, with the velvet 

touch; 3 to 6 years. 5 flocked 

puzzles. 7478. © 19Apr57; 

KKI25294. 



new Funl'Iaker box; 6 faces wich inte^~ 
changeable features. 7519. 
2Jan57; KK1225lb. 

A pre-school inlaid puzzle; bear. 
703ij.. 9 2Jan57; KJC122506. 

A pre-school inlaid puzzle; butter- 
fly and rose. 703lj-. © 2Jan37; 
KKI22509. 
A pre-school inlaid puzzle; fawn. 

70314-. © 2Jan57; KK122511. 
A pre-school inlaid Duzzle; -roat. 

703I1-. © 2Jan57; kK122507. 
A pre-school Inlaid puzzle; poodle. 

703I;. © 2Jan57; KK122508. 
A pre-school inlaid nuzzle; turkey. 
703k- O 2Jan57; klC122510. 

SAFEWAY S'x-ORES, INC. 

Plain pure white Sno-V.'iiite salt. 
Het wt. 1 lb. 10 oz. Safeway 
Stores, Inc. d.b.a. Charter Prod- 
ucts Co.; 31Dec56; ICK122865. 

ST. PIERRE & PATTERSON MAl.'UPACTTIRIIC; 
CO. © 

Prankster exhaust whistle. 
© l).0ct56; Kia21907. 

SALERNO -KEGOVJEN BISCUIT CO. <& 

Salerno, chock-full of chocolate 
chi^s, average 3 dozen cookies. 
Net weight 7 ozs. Api 1 . author: 
Glenn Sontag. <&> 5Peb57 (in notice: 
1956) ; KKI22959. 
Salerno chocolate chip n' nut 
cookies. Net weight 9 ozs. 
Appl. author: Glenn Sontag. 
© 12Nov56; KK132086. 
Salerno dainty oyster crackers. 
Net weight 10 ounces. Appl. au- 
thor: Arno Juntunen. NM: new 
color & artistic layout; rev. 
pictorial matter. © 6Feb57; 
KKI23076. 
Salerno genuine butter cookies. 
Average 50 cookies, net weight 
9 ozs. Appl. author: John 
Stewart Cloud. © 21+Ilec56; 
KKI22085. 
Salerno pure chocolate mint cookies. 
Net weight 7 ounces. Appl. au- 
thor: Amo Juntiinen. © 21Feb57; 
KKI25517. 
Salerno vanilla wafers; average 3 
dozen cookies. Net weight 6 ozs. 
Appl. author: William R. Cox. 
© lMay57; KK125352. 

SALTWATER FARM. © 

Saltwater Farm timely bulletin. 
© 20Feb57; KKI23272. 
SAMANN, JULIUS. © 

Makes air forest-fresh in ho»e, car 
and office. Peter Pine [and 
others] © 9N0V56; KKI25OO7. 
Pretty Kitty air refreshener, for 
fresh 'n sweet air ever^j-ivhere; a 
Tsroduct of Milak, Inc. ^ llJan57; 
kK1228l2. 



Inc. 

I'm getting nuttin' for Christmas 
and Wishy washy wish. SEE Simon & 
Schuster, Inc. 

Rook Island Line and Hot dlggity dog 
ziggity boom. SEE Simon & Schus- 
ter, Inc. 

Silent night, also It came upon the 
midnight clear. SEE Simon & Schus- 

SANYKETAL PRODUCTS CO., INC. © 

Toilet compartments, shower stalls, 
hospital cubicles; catalog 9I4.; 
1957 ed. Appl. author: John P. 
Spencer. © lNov56; KK1222614.. 
SARNA (S. S.) INC. © 

Mullah's Koran holder. Appl. au- 
thor: S. S. Sama. © 22May57; 
KK125984. 



CURRENT REGISTRATIONS 



Ringing bell key chains. Bells of 
Sama. Appl. author: SaJJan 
Singh Sama. © JAprST; 
KKI26506. 

SAVINGS & LOAN FOUNDATION, INC. © 
The day you tfike off your hat to 
your new boss. Vfhere you save 
does make a difference. (In The 
Saturday evening post. Mar. 2, 
1957, p.94) Appl. author: 
McCann-Erlckson, Inc. © 26Peb57; 
KK124874. 
Her first formal; where you save 
does make a difference. (in The 
Saturday evening post, Feb. 2, 
1957, p. 83) Appl. author: 
McCann-Erickson, Inc. © 29Jan57; 
KKI24457. 
1956 again showed where you save 
does make a difference — 
(In The Saturday evening post, 
Jan. 5, 1957, p. 10-11) Appl. 
author: McCann-Erlckson, Inc. 
© 2Jan57; KK124456. 
Present, with a future. You give 
»ore than iaoney when you give a 
savings account ... (In Reader's 
digest, Dec. 1956, p. 195) Appl. 
author: McCann-Erickaon, Inc. 
© 25N0V56; KK124871. 
SAV/YER BISCUIT CO. division of UNITED 
BISCUIT CO. OP AMERICA. SEE United 
Biscuit Co. of America. 

SCALLOIJ, FRANK J. 

Ventilating problems solved for 
camera fans; li/rht-proof liidget 
louvers. O lUec$6; KK122ij.ie. 



SCHELL LEATHER GOODS CO., INC. © 

Carried the world over, physician's 
bags by Schell. Emdee; Diagnos- 
tic Emdee. (Catalog no.J^) 
© 6Dec56; KK125451. 

SCHENK, A. L. e 

Bunion ease; the perfect protector. 
© lPeb57; KKI25302. 

SCHEiJLEY L»ISTILIi.RS CO. 

Whiskey of elegance, Schonley; here's 
the new Showcase bottle, clear as 
a crystal. (In Life, May 11^, 19h>6, 
p.ey) Appl. author: Batten, Bar- 
ton, Uuratine & Osborn, Inc. 
l)tHa>i;6; KKI22299. 
SCHENLEY IMPORT CO. © 

Ne««eBt drink thrill, Carloca rum 
Calypso. Ron Carloca, Puerto 
Rlcan rum. Appl. author: Peck 
Advertising Agency, Inc. 
© 10May57; KK 12 5702. 
SCHENLEY LABORATOniES, INC. 

Chocks the threats of hypertension 
and cardiovascular disease; Ruta- 
mlnal-RO, Vascutum. U21';6. 
26Nov^6; KK1221b'3. 
Clinically proved; the modem 

method in conBtipation management 
... Dorbantyl. 4^457. 
O 13May57; KKI25859. 
Guard against every threat In hyper- 
tension and cardiovascular dlo- 
ease; Rutaminal-RQ, Vascutum. 
42557. O 17May57; KK125841. 
In pi'ojiortlono (.T'ovea optimal; the 
rnodorn method. Dorbantyl. 
't^l'^Y. M IbMarbY; KKlP'lP'j';. 
In proportions proved optimal, the 
Bodom Method; Dorbantyl. 
43357. O l5Apr57; KKI250OO. 



i 1h! 



.(1; Dorbiuilyl. kZTJd. 
'■■> 26Nov'j6; KK12;n'^),. 
OutotandlnK among evacuanta; th« 
modom method, Dorbantyl. 1^2956. 
(^ lUJani;? (In notice: lV'j6); 
KKI22369. 



The preparation of choice, the 
■odem Biethod; Dorbantyl. 
43257. © lApr57; KK125OOI. 

Security at the d/j.n.'^er points in 
hypertension and cardiovascular 
disease; liuta-nlnal-RQ; Vascutuj--!. 
Y-39O56. lliDec56; KKI22366. 

Shield the vulnerable areas in 
hypertension eind cardiovascular 
disease. Rutamlnal-RQ; Vascutum. 
42357. © 13Mar57; KK124254. 

Gi-nif leant advance in evacuants; 
the nodern neti-od, dorbantyl. 
i|2856. 3uoc;;6; KKI22367. 

A superior evacuant; the modem 
method. Dorbantyl. 43057. 
© 4Mar57; KK124252. 

Tltralac; buffering action like 
milk. Titralac-Sp. 40957. 
© llMar57; KK124253. 

Tltralac; relief hour after hour. 
Touchy Toco. 41157. © 6May57; 
KKI25838. 
Tltralac; relief in minutes, lasts 
for hours. Avid avian. klbSb. 
7Jan57 (in notice: 1936) 
K..;i22370. 

Tltralac, unique antacid with milk- 
like action. Crusty crustacean. 
41857. © 22Apr57; KKI25003. 

Titjralac, unique antacid with milk- 
like action. Irascible Indian. 
41057. © 8Apr57; KKI25005. 

Tltralac, unique antacid with Bilk- 
like action. Lambent lookdown. 
41757. © 25Mar57; KK:125004. 

Tltralac; unique antacid v;ith mllk- 
like action. lieralotic mouser. 
Y-39956. 10,Jec56; KK1223b8. 

Tltralac, unique antacid with milk- 
like action. Phlylng phalanger. 
41656. © 25Feb57 (in notice: 
1956); KKI23652. 

Tltralac, unique antacid with milk- 
like action. Placid plodder. 
40456. © llPeb57 (in notice: 
1956); KKI23651. 

Uniform composition and potency; 
the modem method in constipation 
... Dorbantyl. 43557. 
© 20May57; KK125840. 

Ward off multiply Jeopardy in 
hypyertension and cardiovascular 
disease. Rutaminal-RQ; Vascutum. 
42457. © lApr57; KK125002. 

SCHICK, INC. © 

Act now while there's still time 
... new Lady Schick electric shav- 
er free, when you buy the famous 
Schick 25. (In Life, Mar. 25, 
1957. p. 135) Appl. author: War- 
wick & Legler, Inc. © 21Mar57; 
KK124817. 
The finest of the feminine shavers 
Is the I'lnest gift for her; Lady 
Schick. (In Life, Nov. 26, 19i;6, 
p. 56) Appl. author: Warwick & 
Legler, Inc. 22Nov!;6; Ki-.12206l. 
For cooler, smoother summer shaving, 
now, a special Schick electric 
shaver for every member . . . 
Varsity, Lady Schick, Schick 25. 
(In Life, June 10, 1957, p. 74) 
Appl. author: Warwick & Legler, 
Inc. O 6Jun57; KKI26017. 
Lot's rlvd daddy the rod one. \\ 
shovera In Chrlstmaa window with 
woman nnd boy looking on. (In 
Tho Saturday nvonlnir post, Doc. 1, 
1956, p. 63) Ai-pl. author: Wiir- 
wlck A: L.-rlor, Inc. (r> 27Nov56; 

KKi, '';,".«'.. 

New, Schick Varsity olsotrlc shaver 
ouBtoB-toollt for young m«n. (in 
Life, May 6, 19')7, P.174-17S) 
Appl. author: Warwick & Legler, 
Inc. O 2*a.y'{J : I«l?'j»7. 

New, Schick Varsity electric shsver; 
custom-built for younK. "en. (In 
Life, May \->. \^V<J . p. 8) Appl. 
author: Warwick 4 Lenler, Inc. 
O yM«y'.7: KXU>'i'>08. 



Schick is the gift; the rift of 
closeness, the gift of ccnfort; 
in colors for nen; Schick 25, 
first in electric shavlnj?. (In 
Life, Dec. 10, 1956, p. 20-21) 
Aopl. author: Warwick & Lepler, 
Inc. 6-;ec56; ia:i2255:;. 
Sensational electric shaver offer; 
buy his, get hers free. Limited 
time only. Schick 25; Lady 
Schick. (In Life, Feb. 11, 1957, 
p. 12) Appl. author: Warwick & 
Legler, Inc. © 7Peb57; KK126102. 
Sensational electric shaver offer; 
buy his, get hers free. Schick 
25 in man's hand; Lady Schick in 
woman's hand. (in Life, Mar. 11, 
1957. P-8) Appl. author: Warwick 
& Legler, Inc. © 7Mar57; 
KKI24526. 

Sensational electric shaver offer. 
New Lady Schick electric shaver 
free, when vou buy the fajnous 
Schick 25. (In Life, Feb. 25, 
1957. P-1) Appl. author: War- 
wick & Legler, Inc. © 25Peb57 ; 
KKI23565. 
Wonderful gift for young men; new 
Schick Varsity electric shaver, 
with handsome plaid pouch. (In 
Life, May 27, 1957, p.ll3) 
Appl. author: Warwick & Legler, 
Inc. © 23May57; KK125699. 

SCHLITZ (JOSEPH) BREWING CO. © 
Afterworic Schlitzpause . . . (in 

The New York times. Mar. 17, 

1957, roto magazine section, 

p. 19) Appl. author: J. Walter 

Thompson Co. © 17Mar57; KK124916. 
Greatest draught promotion ever 

hits Chlcagoland ... be a 

Schlitzer, grow with Schlitz- 

draught. (In The Server. 111. 

ed., Apr. 8, 1957, p. 4-5) Appl. 

author: J. Walter Thompson Co. 

© 8Apr57; KKI24915. 
Life is wonderfxa in Schlltzerland, 

U. S. A. ... (In Life, Apr. 8, 

1957. p. 122) Appl. author: 

J. Walter Thompson Co. © 4Apr57; 

KK124914. 
Light refreshment for your holidays. 
(In Life, Dec. 17. 1956. p. 69) 

Appl. author: J. Walter Thompsoi 

Co. © l4Dec56; KK123146. 
Lighten the fun; for Thanksgiving, 

add Schlitz. (in Life, Nov. 12, 

1956, p. 81) Appl. author: 

J. Walter Thompson Co. © 9Nov56; 

KKI23155. 
Look for this tap of quality; 

Schlitz. Refresh at your tavem. 

(In Chicago dally tribune, Apr. 

25. 1957. pt.5. p. 14) Appl. 

author: J. Walter Thompson Co. 

O 25Apr57: KK12549B. 
Neighborhood Schlltzf est ... the 

Schlltzfest Is a profit maker for 

you. (In Beverage bulletin, Mar. 

1. 1957. p. 10) Appl. author: 

J. Walter Thompson Co. C lMar5"; 

KKI24917. 
New Tall Boy economy >-Fak. 

No. 90a. Appl. author: J. Walter 
Tliompaon Co. O 20D«cSo; 
KK1235I ^. 
Refresh at this sign. (Draft beer 

glass on bar; 2 spigots] Appl. 

author: J. Walter Thompson Co. 

C lPebS7; KKIJSJ^^?. 
Refresh; Sokaits, ao llnht. r-oy aiid 

girl eatlnft popcorn, No.'>9t.Ul' 

Appl. author ! J. Walter Thor^soii 

Co. © 2.Tan'.75 KK121»670. 
..orroah >«nir holidays. Mnii A -IrX. 

Ho.))3l>. Appl. authoi-: J. "..'alter 
.'.loiipnon Co. 'i ^ONov*; KK121492. 
Sohlltaraat at Joa'a plaoa; where 

SohlittfelloMS gat tORathar. 
(In Life, May (>. 1'J^7. p.ll^) 

Appl. author: J. Waltar 1><c«paon 

Co. C JMay'.,-; KUli'^Ol . 



COMMERCIAL PRINTS AND LABELS 



SCHLITZ (JOSEPH) BREWING CO. © Cont'd. 
Schlltzness is adult refreshment; 
shake hands with your Schlitz- 
saler. (In Life, Mar. 11, 1957, 
p. 17) Appl. author: J. Walter 
Thompson Co. © 8Mar57; KK124002, 
Sign of quality refreshment; 

Schlitz. [Beach scene] Vo.^>i. 
Appl. author: J. Walter Thompson 
Co. © 20Dec56; KK124815. 
Sign of quality refreshment; 

Schlitz. [Winter scene] No. 5^3. 
Appl. author: J. Walter Thoiqjson 
Co. © 20Dec56; KK1248l6. 
So refreshing; never bitter, never 
harsh. [Couple in bowling alley] 
(In Life, Apr. 16, 1956, p. 105) 
Appl. author: Lennen & Newell Ad- 
vertising, Inc. © 13Apr56; 
KKI23562. 
Tavern keepers of America, we're 
for you; Schlitz, on draught. 
(In Illinois beverage Journal, 
Feb. 1957, p. 35-38) Appl. au- 
thor: J. Walter Thompson Co. 
© 10Feb57; KK124153. 
Tavern Schlitzfest. Appl, author: 
J. Walter Thompson Co. 
© lMay57; KKI26135. 
Tavern Schlitzfest or the fun begins 
at Schlltzo' clock. (in Chicago 
dally tribune. May 2, 1957, ptA, 
p.l) Appl. author: J. Walter 
Thompson Co. © 2May57; KK125*99. 
SCHLUI-lBOHt-I, PETER. 

Chemex oof f eemaker; the chemist's 
way; extract the best and skip the 
rest. © Peter Schlumbohm; 
29Nov56; KK12214.60. 
Hello, New York. SEE Chemex Corp. 

SCHMID (JULIUS) INC. © 

Continued douching schedule for 

. You are to continue with 

Vagi sec liquid douches on the 
days checked. © 20Peb57; 
KKI23369. 
Do you knov; about Skins? XXXX 
Pourex Skins; prophylactics. 
© 8Peb57; KK124546. 
Jottings on conjugal contagion; 
control of re-infection in vag- 
inal trichomoniasis; Ramses. 
© 20Peb57; KK123368. 
Watch this infection checked within 
30 minutes by explosion of tri- 
chomonads; Vagisec. © 21Jan57; 
KKI22968. 
Within 24 hours of explosion of 
trichomonads; Vagisec. 
© 20Peb57; KK123370. 
SCHMITT ' SCHES (GEORT & KARL LUDWIG) 
WEINGUT. © 

Light Rhine wine, Rhelnhessen. 
Liebfraumllch Queen Koenigln. 
Contents 1 pint 8 fl. ozs. 
© 26jan56; KK124155. 
1953 Niersteiner Domthal. Light 
white Rhine wine. Contents 1 pt. 
8 fl. ozs. © l4Mar56; KK124156. 
1953 Oppenheimer Goldberg. Light 
white Rhine wine. Contents 1 pt. 
8 fl. ozs. © l4Mar56; KK124157. 
SCHNEIERSON (A. J.) & SON, INC. © 
Nite-brlef; Beauty Loom introduces 
the all-in-one Sleep- 'n-eze 
nightie ... (In Women's wear 
daily, Apr. 11, 1957) © llApr57; 
KK124485. 
SCHNELLER HOMES, INC. © 

We've got the low-cost answer; 
Forever Yours feature-packed 
homes. Model iHO-PO-V, model 
410-V [and others] © 12Jan57; 
KKl 23627. 
SCHOENEMAN (j.) INC. © 

Country Cousin tweed suits, Custom 
Pabric. Klngsridge. Hamburgers. 
Appl. author: Stuart E. Stem. 
© llMar57; KK124193. 



Dreyfuss & Son cordially lr.\ite you 
to test their exclusive imported 
fabric Bulldog Twist suits. 
Appl. author: Stuart E. Stem. 
© llMar57; KK124194. 
For the girl who cares most about 
turn him loose; let him re- 
lax in style. Klngsridge lounger 
sport coats. Muse's, the style 
center of the South. Appl. au- 
thor: Stuart E. Stem. © llMar57; 
KK124188. 
Imported fabric. Saks Fifth 

Avenue. Appl. author: Stuart E. 
Stem. © llMar57; KK124191. 
It's fun. Klngsridge Custom Fabric 
worsted suits. Metropolitan. 
Appl. author: Stuart E. Stem. 
® llMar57; iaa24i96. 
Maybe you ' re a doctor or lawyer . . . 
Hammer' nails is a suit that can 
take it. Jacob Reed's Sons. 
Appl. author: Stuart E. Stem. 
© llMar57; KK124192. 
Rich. The cashmere-and-wool suit. 
Desmond's. Appl. author: 
Stuart E. Stem. © llMar57; 
KK124189. 
Sounds like a tall story. Saxonle 
worsted suits. Godchaux's. 
Appl. author: Stuart E. Stem. 
© llMar57; KK124190. 
A striking match. Klngsridge 

Sportrend Ensemble ... in a man's 
suit. Juster's. Appl. author: 
Stuart E. Stem. © llMar57; 
KK124195. 

SCHOENFIELD, DONALD B. & MILTON H. 
SCHOENFIELD, composing the co- 
partnership FIELDS PRODUCTS, SEE 
Fields Products. 

SCHOENPIELD, MILTON H, & DONALD B, 
SCHOENFIELD, composing the co- 
partnership FIELDS PRODUCTS. SEE 
Fields Products. 

SCHOFIELD MANUFACTURING CO. © 
Now, Sna-Pans, Schofield rocker 
panels that snap on. Sco-Joe, 
the Schofield bodyman. 
© 12Mar57; KK123770. 

SCHOLL MANUFACTURING CO., INC, © 
Sensational new line; Dr. Scholl's 
VI -Foam foot Eind walking comforts. 
Appl. author: William Mathias 
Scholl. © 10Dec56; KK123137. 
SCHOOLEY, ARTHUR B. d.b.a. DUSTEX, 
SEE Dustex. 

SCHULZE & BURCH BISCUIT CO. © 

Flavor-Kist Pizza crackers. Net 
weight 6 3/4 oz. Appl. author: 
Charles Akers. © l4Feb57; 
KK124136. 

SCIENTIFIC LUBRICANTS CO. © 

Hunters, shooters, reloaders use 
Motor Mica, anti-friction com- 
pound. Appl. author: Frank L. 
Moscow. © 25Mar57; KKI24375. 
Shooters discovered it. ... clean, 
white, dry lubricant is essential. 
Motor Mica. Appl. author i Prank 
L. Moscow. © 25Mar57; KK124374. 

SCOLDING LOCKS CORP. © 

Majorette rubber tlpt bob pins, 

styled by Scoldy Lox, © l6Nov56: 
KKI219I18. 

SCOTT PAPER CO, © 

Waldorf; white. 65O sheets, 
4 1/2x4 1/2 m. © 26Mar57; 
KK125367. 

SCOTTVILLE CHEESE, INC. © 

Old style Farmer's Cheese made in 
Michigan; Mamytes Surle. Net wt. 
1 lb. © 20May57; KK125767. 



Starodawny Polski ser; Hatkl ser. 
Net wt. 1 lb, ozs. 
© 30Mar57; KK155532. 

SCULLY SIGNAL CO, © 

Everyone profits from Ventalarm, 
whistling tank fill signal. 
Appl. author: Kenneth Garland. 
© 15Mar54; KK123304, 

SEABUHY PRESS, INC. © 

But God hath revealed Himself unto 

us . . . (Whitsunday bulletin no. 

7SP 611) © llPeb57; KKI2490O. 

He is risen. (Easter bulletin no. 

7SP 411) © llPeb57; KK124895, 
Lift up your heads , . . (Palm 
Sunday bulletin no,7SP 331) 
© llPeb57; KK124897. 
The Lord is Ring and hath put on 
glorious apparel. (Easter bul- 
letin no.7SP 421) © llPeb57; 
KK124896. 
There break he the arrows of the 
bow , . , (Good Friday bulletin 
no.7SP 351) ® llPeb57; 
KK124899. 
Turn ye even to me, saith the Lord. 
(Ash Wednesday bulletin no, 
7SP 311) © llPeb57; KK124898. 

SEALY, INC. © 

Greatest sale ever; Sealy button- 
free Enchanted Nights mattress. 
(In Life, Aug 6, 1956, p,43) 
© 2Aug56; KK125046. 
Relief from morninT backache, and 
the 'nost coFifortable niprht's 
sleep you've ever had or your 
money back; Posturepedic ... 
mattress. (In Life, Oct. 1, 1956, 
p. 20-26) © 2l+Sep56; KK122371. 
Win $500,000 in prizes; name the 
Sealy Posturepedic girl. Sealy 
Mattress Co. (In Life, Nay 7, 

1956, p. 132-133) © lMay56; 
KKI22053. 

SEARLE (G. D.) & CO. © 

Searle government price list, 1956, 

1957. Pharmaceutical products 
of Searle research. © 15Sep56; 
KKI24474. 

SEARS, ROEBUCK & CO, © 

Prom flame and ice, a new Tradition 
stainless; Flamma, (in Ladles' 
home Journal, May 1957, P.17) 
© 30Apr57; KKI26076. 
Look what happens when Sesirs helps 
you remodel. Kitchens made new; 
bathrooms transformed. (in Life, 
Mar. 25, 1957, p. 60-61) 
© 21Mar57; KK124666. 
Look what you can do with Harmony 
House coordinated colors from 
Sears; only at Sears, Harmony 
House furniture, accessories 

(In Better homes & gardens. 
May 1957, p, 40-41) © l8Apr57; 
KKl 26078, 
New family food center; only In the 
new Coldspot 2-door refrigerator- 
freezer from Sears. (In Life, 
May 6, 1957, p. 134-135) 
© 2May57; KK126074. 
New Lady Kenmoi*e washer has first 
full time lint filter. (in Life, 
Mar. 18, 1957, p, 122-123) 
© l4Mar57; KK124665. 
Sears puts new power in power mow- 
ers; all-new draftsman irotary 
mower ,,, (in Life, Apr. 22, 
1957, p. 120-121) © l8Apr57; 
KKI26O79. 
Spring-fresh ideas for bedroom and 
bath; Lazy Daisy washable en- 
sembles from Sears. New Harmony 
House all-nylon .,, (In Better 
homes & gardens, Apr, 1957, 
p. 60-61) © 19Mar57; KKI26077. 



CURRENT REGISTRATIONS 



Talk about features . . . new Keninore 
and Coldspot woiHc savei^ . . . 
appliances. (In Better homes & 
gardens. Mar. 1957, p. 156-139) 
© igPebST; KK124667. 
Tops for automatic cooking; new 
Kenmore ranges from Sears. (in 
Life, Apr. 15, 1957, p. 72-73) 
© llApr57; KKI26075. 
SEATON, CHAflLES LEONARD & RAY ALEX- 
ANDER WILSON, JR. forming the part- 
nership SEATON-WILSON MANUFACTURING 
CO. SEE Seaton-Wilson Manufacturing 
Co. 
SEATON-WILSON HANUPACTURINQ CO. 
Couplings-fluid. General design 
information on common aircreift 
structural materials. © Seaton- 
Wilson Manufacturing Co., a part- 
nership consisting of Charles 
Leonard Seaton & Ray Alexander 
Wilson, Jr.; l8jan57 (in notice: 
1956); KKI23833. 

SEE-DISC, INC. © 

This is a record. Happy birthday, 

honey, 50-3521, girl, 

© lMay57; KKI25789. 
This is a record. Happy birthday, 

1 year old. 5O-35OI. 
© lMay57; KK125798. 

This is a record. Happy birthday, 

2 years old. 50-3502. 
© lMay57; KK125797. 

This is a record. Happy birthday, 

3 year old. 50-3503. 
© lMay57; KK125799. 

This is a record. Happy birthday, 

4 year old. 50-3504. 
© lMay57; KK125796. 

This is a record. Happy birthday, 
5 year old, 50-3505. 
C lMay57; KK125795. 
This is a record. Happy birthday, 

6 year old, 50-3506. 
© lMay57; KK125794. 

This le a record. Happy birthday, 

7 years old. 50-3507. 
© lMay57; KK125793. 

This is a record. Happy birthday, 

8 year old. 50-3508. 
© lMay57; KK125792. 

This is a record. Happy birthday, 

9 years old. 50-3509. 
© lMay57; KK125791. 

This is a record. Happy birthday, 

sweet sixteen. 50-3516. 

© lMay57; KK125788. 
This is a record. Happy birthday, 

young man. 50-3520, boy. 

© lMay57; KK125790. 

SEEBURG MUSIC LIBRARY, INC. O 

It costs much less than you'd think 
to have Seeburg bacUground music. 
(In Business week, June 16, 19^6, 
p. 112-113) O l5Junb'6; KK122672. 

Seeburg, the most versatile music 
system ever developed for busi- 
ness use. (In Fortune, Ai>r. 1956, 
p. 26-27) V 25Mar56; KK122973. 

Whatever or whorevor your business, 
you, too, can hnve hnckground 
music. (In f'ortuno. Fob. 1956, 
p. 33) O 29Jan56; KK122316, 
SEEMAN nnOS. . INC. « 

Stop; stop ruining your nylons with 
soap. New and wonderful Nylaflt 
waohea new strength and beauty 
into every thread. (in Syracuse 
herald-Joumal, Peb. 13, 1957, 
p. 15) Api)l. author: Norman, 
CralK & Kummel, Inc. u 13Peb5Y; 
KK1242'I1. 

SENTINEL BAG & PAPER CO., INC. O 
Meyer's Bakery, the home of finer 
pastries and bakery goods. 
Appl. author: Irving Ouyer. 
■o 15J'eb5Y; KK123189. 



SEROT, ISADORE. © 

Beautiful patina fire baked on 

solid brass; these latest designs 
from Israel ... R-201, R-205 
[and others] © 8Mar57; 
KKI25586. 

SERTA ASSrCIATES, lUC. e 

For San Francisco's garden hotel, 
we naturally bou^it nore Perfect 
Sleeper units when we built our 
new annex. [Endorsed by] Leopold 
Lerner, Gen'l Mgr., Holiday Lodge. 
(In Anerican motel magazine, Nov. 

1956, p. 28) Appl. author: Ruth- 
rauff i Ryan, Inc. ?) 5lIov56 (in 
notice: 1957); KJ:i226li.l, 

Get that Serta feeling, wake up 
chipper as a robin . . . the great- 
est mattress invention of all, 
Serta Perfect Sleeper. (In Life, 
May 6, 1957, p, 146-147) Appl, 
author: Ruthrauff & Ryan, Inc. 
© 2May57; KKI25361. 
Secret of the world's most refresh- 
ing sleep; Perfect Sleeper, mat- 
tresses and box springs. (In Los 
Angeles examiner, Feb. 17, 1957, 
section 1, pt.D, p. 9) Appl. au- 
thor: Ruthrauff & Ryan, Inc. 
© 17Feb57; KKI24343. 
Serta-Posture; extra-firm nattress 
with extra levelizlng layer for 
splne-level sleep; now on sale 
for only <i39.95. (In Life, Jan, 
Ik, 1957, p. 10) Appl. author: 
Ruthrauff & Ryan, Inc. ^ 19Jan57; 
Ki(1226l4.2 , 
Wake up chipper as a robin from the 
world's most refreshing sleep; 
Serta Perfect Sleeper, smooth-top 
mattress emd box springs. (In 
The Denver post, Apr. 22, 1957, 
p. 25) Appl. author: Ruthrauff & 
Ryan, Inc, © 22Apr57; KK125362. 

SERVICE INDUSTRIES AGENCY, INC. © 
Now you can dryclean your own car- 
peting the new way professionals 
do ,,, Host drycleaner. (In The 
Washington post & times herald, 
Washington, D. C, May 27. 1957, 
p,Cl6) © 27May57; KK1264l2. 
Now you can save money by dryclean- 
ing your own wall-to-wall caiTpet- 
ing the new easy Host way. (In 
The Washington post & times her- 
ald, Washington, D. C. , June 3, 

1957, p.AlS) © 3Jun57; 
iaci264i3. 

SERVO CORP. OP AMERICA. © 

Price list; Servoscope, Servoboard 
and others. © l5Aug56; KK12Z152. 
Price list; Servoscope, Servoboard 
[and others] © 25Jan57; 
KKi23ll2. 
Servoscope servo analyzers, 
(Series 1100) © 29Apr57; 
KKl 25866. 



SETION NAME PLATE CO, 

America's highest quality lowest 
cost name platea. Bulletin no. 
56190. © Penmoro R. Seton 
d.b.a. Soton Name Plate Co.; 
lNov56; K!a2221|5. 

SKVEN-OP CO, «:> 

C'mon, the picnic's atarted, Por 
your Memorial Day outing, nothing 
does It like Seven-Op. (In Chi- 
cago dally tribune. May 23, 1957. 
pt.5. p. 16) Appl. author: 
J. Walter Thompson Co. O 23«ay57; 
KK126213. 
Cool pet of the teen set; It 'a 

Seven-Up, the real thirst quench- 
er. (In Life, Apr. U. 19'>Y. p.Y) 
Appl. author: J. Walter Thoapaon 
Co. O ',Apr'.7; KKK^'IWI^. 



Por your dryness, your highness, 
this fresh clean taste. Nothing 
does it like Seven-Up. (In The 
Saturday evening post, Jan. 12, 
1957, p. 93) Appl. author: 
J. Walter Thompson Co. © 9Jan57; 
KKI23153. 

Get set for new sparicle, too, with 
this quick, refreshing lift. 
Nothing does It like Seven-Up. 
(In American girl. May 1957, p.2 
of cover) Appl, author: J, Wal- 
ter Thompson Co, © 25Apr57; 
KKI26222. 

Goldilocks and the grouchy bears; 
1957 version. Nothing does it 
like Seven-Up. (in Dell comIc 
group, June 1957) Appl. author: 
J. Walter Thon^son Co. © 24Apr57; 
KKI24907. 

How to age your whiskey in the 
glass; mix with Seven-Up. (In 
True magazine. May 1957, p. 22) 
Appl. author: J. Walter Thoi^son 
Co. © lBApr57; KK124906. 
Indians on a mountain high . , , 
Nothing does It like Seven-Up, 
(In Dell comic group, July 1957, 
p,2 of cover) Appl. author: 
J. Walter Thompson Co. © 24May57; 
KKI26220. 

Little Red and the crazy iilied-up 
wolf; 1957 version. Nothing does 
it like Seven-Up, (In Dell comic 
group, July 1957, p. 2 of cover) 
Appl, author: J. Walter Thompson 
Co. © 24May57; KKI26218, 

May all your highballs be mellow 
ones; they will be, with Seven- 
Up. (In Collier's, Dec. 21, 
1956, p. 22) Appl. author: 
J. Walter Thompson Co. © 6Dec56; 
KKI2316I. 
Pizza ple-lng? Goes great with 
this fresh, clean taste. Nothing 
does it like Seven-Up. (In Look, 
Mar. 5, 1957, p. 129) Appl. au- 
thor: J. Walter Thompson Co. 
© 19Peb57; KK124001. 

Pure pleasure; Seven-Up is so pure, 
30 wholesome. (in Life, Nov. 5, 
1956, p. 164) Appl. author: 
J. Walter Thompson Co. © lNov56; 
KK123144. 

Seven-Up presents Sam's lingo les- 
sons. Disc Jockey would say 
[and others] (in Dell comic 
group, July 1957, p.2 of cover) 
Appl. author: J. Walter Thompson 
Co. O 24May57; KK126219. 

Seven-Up presents Sam's lingo les- 
sons. Teacher would say [and 
others] (in Dell comic group, 
June 1957) Appl. author: 
J. Walter Thompson Co. 
© 24Apr57; KKl 24 91 8. 

7-Up, the most widely distributed 
product of St. Louis. (in Globe- 
democrat, St. Louis, Aug. 26, 

1956, p. 31) Appl. author: 

J. Walter Thompson Co. O 26Aug5Ci; 
KKI23145. 
Snap back to par fast with this 
quick, refreshing lift; nothing 
does it like Seven-Up. (In Th« 
Saturday evening poat. May *. 

1957, p. ill) Appl. author: 

J. Walter Thoapson Co. c lM*y57: 
KK12621t>. 

Takes leas than a minute with Seven- 
Up In it; best Collins ever. 
(In True, June 1^)S7 . p.M) 
Appl. author: J. Walter l^oapeon 
Co. C l6MayS7 (in notloe: 19'*); 
KK126221. 

To flatter your whlakey, not Juat 
fits It; nothing, does It like 
3cven-Up. (In ColUer'a, Nov. 83. 
lo-^c, p.Y^) Appl. author: 
J. Walirr Tliomi'Bon Co. e tVov$6 
(in notloe: 195.') J iai8>l»l. 



COMMERCIAL PRINTS AND LABELS 



Jan.-June 



3EVEN-UP CO. © Cont'd. 

To please the holiday crowd at your 
house . . . Nothing does it like 
Seven-Up. (in Look, Dec. 11, 

1956, p. 24) Appl, author: 

J. Walter Thompson Co. © 27N0V56; 
KKI25147. 

We know a smart little pony named 
Twlnk. Nothing does it like 
Seven-Up. (In Dell comic group, 
June 1957) Appl. author: 
J. Walter Thompson Co. © 24Apr57; 
KKI24908. 

You're sure to have a ball with this 
real thirst-quencher. Fresh up 
with Seven-Up. (in Look, Feb. 5, 

1957, p. 97) Appl. author: 

J. Walter Thompson Co. © 22Jan57j 
KKI23154. 

SHAFER (H. W.) GAME CO. © 

Don Future, Rocketeer. Appl. au- 
thor: Hyman Walter Shafer. NM: 
"new pictorial illustrations." 
© lJan57j KK124786. 
SHAVER, ISABEXLE. 

How to add fresh new beauty to every 
home. SEE Kentile, Inc. 

SHEAFPER (W. A.) PEN CO. © 

At times like this, only Sheaf fer's 

white dot will do. Snoricel pen. 

Valiant ensemble. (in Reader's 

digest. May 1957, p.26) Appl. 

author: Russel M. Seeds Co., Inc. 

© lMay57; KK124988. 
Notice the vrtiite dot? Everyone 

does. Snoricel pen. (in The 

National geographic magazine. 

May 1957, pA of cover) Appl. 

author: Russel M. Seeds Co., Inc. 

© lMay57j KK124987. 
SHELDON SUN. 

Christmas Bonus day, SEE Worth- 

Ington, Clair Brlce. 

SHELL OIL CO. © 

Now he sews a finer seam. (In The 
Saturday evening post, Aug. 18, 
I95&. p. 2) Appl. author: 
J. Walter Thompson Co. © 15Aug56; 
KK122073. 

SHERMAN PAPER PRODUCTS CORP. © 
Case history. 

1106. Corroflex protects heavy 
furniture ... © 5Nov56; 
KKI25525. 

1107. Spot-Seal replaces news to 
save 50% in labor. © 5Nov56; 
KK123526. 

1108. Sherm-A-Pak; metal rolls. 
© 19Nov56j KK123527. 

1109. Specialty package,- air- 
plane propellers. © 19Nov56; 
KKI25528. 

1110. Specialty package; corru- 
gated roll-edge protector . . . 
© I4jan57 (in notice: 1956); 
KKI23529. 

1111. Sherm-A-Pak; precision 
tools. © l4Jan57; KK123530. 

1112. Corroflex; machined parts. 
© 28Jan57; KK123531. 

1113. Corroflex; industrial wood- 
en doors. © 28jan57; 
KKI23552. 

ml. Specialty package; plastic 
products. © llPeb57; 
KKI23553. 
1115. Spot-Seal; electronic 
tubes. © llFeb57; KK123534. 
SHILLIIJG, G. R. -^ 

Custom designed works of art in orna- 
mental iron. Atlas Iron Co. 
n i^\pr56; KKI2I97I1. 
SHINE HAQIC CO. O 

Instant Shine Hagic, with magic 
Vlvlcolor, dries to a high shine 
instantly; the one shoe shine the 
whole family can use. Appl. au- 
thor: A. Y. Schultz. © lMay57; 
KKI25129. 



SHOW-HOUSE. 

Best in the House. KitchenAid, 
Satin Lumlnall [and others] (In 
Good housekeeping. Mar. 1957 > 
p. 28-29) © Show-House, a co- 
partnership composed of Jule R. 
Von Sternberg & Charles H. Albinj 
21Peb57; KKI25192. 

Best in the House. Tile-Tex, For- 
mica [and others] (In Good house- 
keeping, Apr. 1957, p. 70-71) 
© Show-House, a copartnership com- 
posed of Jule R. Von Sternberg & 
Charles H. Albin; 21Mar57; 
KKI25191. 

Western open house. Vixco, Bermico 
[and others] No. 2. (In Sunset, 
Apr. 1957, p.BO-81) © Show- 
House, a copartnership composed 
of Jule R. Von Sternberg & 
Charles H. Albin; 25Mar57; 
KKI25193. 

SHOWPIECE RINGS. © 

Hi -value diamond rings. Appl. au- 
thor: Hyman A. Massover. 
© lAug56; KKI24903. 

SHULMAN, MAX. © 

On campus, with Max Shulman. 
A guide for the vinmoneyed. 
Philip Morris cigarettes. (in 
The Crimson-vAiite, University of 
Ala,, Oct. 23, 1956, p. 5) 
© 230ct56; KK123435. 
On campus, with Max Shulman. 
Another year, another dollar; 
Philip Morris cigarettes. (In 
University daily Kansan, Univer- 
sity of Kansas, Lawrence, Kan., 
Sept. 10, 1956, p. 6) © 10Sep56; 
KKI22705. 
On campus, with Max Shulman. Eat, 
drink, and be married. Philip 
Morris cigarettes. (in San 
Francisco foghorn. University of 
San Francisco, Dec. 7, 1956, p. 5) 
© 7Dec56; KK123439. 
On campus, with Max Shulman. 
Football: its cause and cure; 
Philip Morris cigarettes. (In 
Connecticut daily campus. Univer- 
sity of Connecticut, Storrs, Conn., 
Sept. 17, 1956, p.k) © 17Sep56; 
KKI2270I4.. 
On campus, with Max Shulman. Happy 
talk; Philip Morris cigarettes. 
(In San Francisco foghorn. Univer- 
sity of San Francisco, Nov. 9, 
1956, p. 2) © 9Nov56; KK123840. 
On campus, with Max Shulman. It's 
later than you think; Philip 
Morris cigarettes. (In Bmory 
wheel, Emory University, Ga., Apr. 
19, 1956, p. 5) © 19Apr56; 
KKI22706. 
On campus, with Max Shulman. 
Language made simple, no.l. 
Philip Morris cigarettes. (in 
The Crimson-white, University of 
Ala., Oct. 16, 1956, p. 5) 
© l60ct56; KKI23434. 
On campus, with Max Shulman. 

Little stories with big morals. 
Philip Morris cigarettes. (in 
The Crimson-white, University of 
Ala., Oct. 30, 1956, p. 5) 
© 3O0ct56; KKI23436. 
On campus, with Max Shulman. 
Marking on the curve, eind what 
to do about it; Philip Morris 
cigarettes. (In Connecticut 
daily campus. University of Con- 
necticut, Storrs, Conn., Oct. 1, 
1956, p.k) © I0ct56; KK122707. 
On campus, with Max Shulman. 

Some more little stories with big 
morals. Philip Morris cigarettes. 
(In The Prospector, Texas West- 
em College, El Paso, Nov. 28, 
1956, p. 2) © 28N0V56; KKI23438. 



On campus, with Max Shulman. 
Studying can be beautiful. 
Philip Morris cigarettes. (in 
Connecticut dally campus. Uni- 
versity of Conn., Storrs, Conn., 
Oct. 9, 1956, p. 3) ® 90Gt56; 
KKI23433. 
On campus, with Max Shulman. The 
dress parade. Philip Morris cig- 
arettes. (In New Mexico lobo, 
Albuquerque, N. M. , Jan. 10, 
1957) © 10 Jan 57; KK123441. 
On campus, with Max Shulmsm. 
The gift horse. Philip Morris 
cigarettes. (in The Stanford 
daily, Stanford University, 
Calif., Nov. 27, 1956, p. 2) 
© 27N0V56; KKI23437. 
On campus, with Max Shulman. The 
rearch for Bridey Slgafoos; Philip 
Morris clRarettes. (In Connecti- 
cut daily campus. University of 
Connecticut, Storrs, Conn., Sept. 
2k, 1956, p. 5) © 2i^Sep56; 
KKI22703. 
Cn campus, with Max Shulman. The 
true and typical case of Chats- 
worth Osceola; Philip Horris 
cigarettes. (In Yale daily news, 
Yaie University, Hew Haven, Conn., 
May 11, 1956, p. 11) © llMay56; 
KKI2270I. 

On campus, with Max Shulman. Till 
we meet again; Philip Morris cig- 
arettes. (In Emory wheel, Emory 
University, Ga. , May 3, 1956, p. 5) 
© 3May56; KK122702. 
On campus, with Max Shulman. Who 

went to the prom, and why. Phi- V 
lip Morris cigarettes. (in The H 
Caveaier daily. University of | 
Virginia, Charlottesville, Va. , 
Jan. 4, 1957, p. 2) © 4Jan57; 
KK123440. 

SHURON OPTICAL CO., INC. © 

Can your eyes pass the telephone 
directory test? (in The Saturday 
evening post, Aug. 4, 1956, pA) 
Appl. author: Wilson Royer. 
© 3IJUI56; KKI2347I. 
Cain't see anything you like? (in 
The Saturday evening post, Oct. 
27, 1956, p. 120) Appl. author: 
Wilson Royer. © 230ct56; 
KKI23473. 
Do your eyes play tricks? (in 
The Saturday evening post, Jan. 
12, 1957, p. 61) Appl. author: 
Wilson Royer. © 8jan57; 
KK12347'+. 
Easy on the eyes; sunglasses can 
make all the difference ... (in 
The Saturday evening post. May 
18, 1957, p. 52) Appl. author: 
Wilson. © l4May57; KKl 25590. 
Maybe, your Johnny can't see. (in 
The Saturday evening post, Sept. 
22, 1956, p. 104) Appl. author: 
Wilson Royer. © l8Sep56; 
KKI23472. 
Now you see it? (in Life, Feb. 11, 
1957, p. 114) Appl. author: 
Wilson Royer. © 7Feb57; 
KKI23475. 
See it now? (in The Saturday eve- 
ning post. Mar. 16, 1957, p.l40) 
Appl. author: Wilson Royer. 
© 12Mar57; KK124129. 
Take better care of your car than 
your precious eyes? (In The Sat- 
urday evening post, July 7, 1956) 
p. 72) Appl. author: Wilson 
Royer. © 3Jul56; KK123470. 
You've got 2 strikes against you 
when you can't see. (in Life, 
Apr. 15, 1957, p. 76) Appl. au- 
thor: Wilson Royer. © 15Apr57; 
KK124714. 



ELMORENE CO. SEE Elmorene Co. 



CURRENT REGISTRATIONS 



SILLS, D. N. © 

Wood Products Company, Appl. au- 
thor: F. P. Lelthlser. 
© lApr57; KKI258OI. 
SIMMONS CO. © 

Be your own designer of a Hlde-A- 
Bed sofa. (In Better homes & 
gardens. May 1957. p. 50) Appl. 
author: Young & Rublcaa, Inc. 
© 2:5Apr57; KK125204. 
Denver needs Beautyrest; here's why 
only Beautyrest gives single-bed 
comfort in a double bed. (In Den- 
ver post, Nov. 4, 1956, 1..6AA) 
Appl. a-'thor: Young <_ Rublcam, 
Inc. Q ^Nov56; KKI231OI. 

Denver wives bring your husbands 
and make this lie-down test today. 
Single-bed comfort ... at your 
nearest Denver store selling 
Beautyrest; mattress. (in The 
Denver post, Oct. 21, I956, p. IE) 
Appl. author: Young & Rublcam, 
Inc. © 210ct56; KK121034. 

Everyone can, afford a Simmons mat- 
tress. Slumber King [and others] 
(In Look, Apr. 2, 1957, P.I6-I7) 
Appl. author: Young & Rublcam, 
Inc. © l8Mar57; KK124802. 



Guesi 



I Colo] 



:"sonalized interior < 
tion. Appl. author: 3iTchen Co. 
© 31Dec56; KK122i;30. 
He weighs 205; she weighs 109; each 
gets separate comfort, separate 
rest on Beautyrest. (In The Sat- 
urday evening post. Mar. 16, 1957, 
p. 78-79) Appl. author: Young & 
Rublcam, Inc. © 13Mar57; 
KKl 24804. 
He weighs 210; she weighs 102. 
Both get private, undisturbed 
rest on Beautyrest. (in The Sat- 
urday evening post, Feb. 16, 
1957, p. 68-69) Appl. author: 
Young & Rublcam, Inc. © 13Feb57; 
KK123724. 
How 11-year sleep research helps 
you get better rest; Beautyrest 
mattress. (In Reader's digest, 
Apr. 1957, p. 22-23) Appl. au- 
thor: Young & RublcajB, Inc. 
© 25Apr57; KKI25202. 
New custom shop: Uesi'-n your own 
Hlde-A-Bed sofa; Siimona mattress, 
Deepsleop, Boaulyrest. (In To- 
day's living, winter 1956, p. 2 of 
cover) Appl. author: Younp fi. 
Rublcam, Inc. ^ 200ct56; 
KKI22H03. 
Sliawna will custom-make your Hlde- 
A-Bed sofa; new deslgn-lt-yourself 
service. (in Better homes 4 gar- 
dens, Apr. 1957, p. 231) Appl. 
author: Young & Rublcam, Inc. 
O 21Mar57; KK124803. 
Sleep; 11-year research explores 
cne four stages of Bleep; Beauty- 
rest mattress. (In Life, Apr. 
22, 1957. p. 13-15) Appl. author: 
Young & Rublcam, Inc. C l8Apr57; 
KKI25203. 
They slept 25,136 hours to help you 
get better sleep; Beautyrest mat- 
tress. (In TlBO, Apr. 15, 1957, 
p. 8) Appl. author: Young 4 
Rublcam, Inc. O llApr57: 
iaC125201. 

Wake up wonderful sounder sleep 

on Beautyrest. (in Living for 
young homemakers, May 19S7 . 1 .67) 
Appl. author: Young * tiublcam, 
Inc. O 29Apr57; KK12t)20'). 
What adds up to am ideal Item for a 
furniture or department store? 
Beautyrest mattress. (in Retail- 
ing dally. Mar, 22, 1957, p. 8-9) 
Appl. author: Young 4 Rubloam, 
Inc. O 22Mar57; KK1248o8. 



Winners of the national Retail Jury 
award. Simmons dual-purpose fur- 
niture styles . . . Hide-A-Bed; 
Beautyrest. (in The Saturday 
evening post. Mar. 2, 1957, p.l6- 
17) Appl. author: Young & Rubl- 
cam, Inc. © 27Feb57; KK123714. 

SIMON & SCHUSTER, INC. © 

Pour hymns. Jesus wants me for a 
sunbeam. Onward Ciristian sol- 
diers . . . Sung by the Golden 
Choir; directed by Mitch Miller. 
Designed by Sandpiper Press. 
(Golden record, R307) © 10Hay56; 
KK123124. 

I'm getting nuttin' for Christmas 
and Wishy washy wish. Billy 
Quinn, Dickie Heals, the Sand- 
pipers, Mitch Miller and orches- 
tra. Designed by Sandpiper Press. 
(Golden record, R290) © 10May56; 
KKI23125. 

Rock Island Line and Hot diggity 
dog ziggity boom, Jimmy Leyden, 
the Sandpipers, Jimmy Carroll and 
orchestra. Designed by Sandpiper 
Press. fGolden record, R316) 
© 10May56; KK123123. 

Silent night, also It came upon the 
midnight clear. The Sandpiper 
Chorus directed by Mitch Miller. 
Designed by Sandpiper Press. 
(Golden record, R34) © 10May56; 
KKI23126. 

SIKOI.IZ CO. © 

Bodysheen. Contenldo: 0.1|73 litros, 
NM: new advertising cooy, 
© 27£ep5ii; ia^l219lj.2. 
Limpiador Llquido. Contenldo: 

0.U73 litros. !;M: new advertis- 
ing copy, © 27Sep5l;; KK1219U1. 

SIMPLICITY PATTERN CO., INC, © 

Airy and beguiling. (Large poster, 

2029) © lMar57; KK124038. 
Back-interest bouffant, (Large 
poster, 2105) © lMay57; 
KKl 25559. 
'i'he capo takes over. (Lar-e poster, 

1889; 1229) © 2Jan57; KK122863. 
Exciting new suimner fashions; 
the regatta look. (Sumner 1957 
pattern book poster) © lApr57; 
KKI24477. 
New Simplicity spring issue ... 
The 1957 look for spring, 
(Pattern book poster) © 2Jan57; 
KKI23405. 
Printed patterns. (Chain store 
poster, 1943; 1944) © lPeb57; 
KKI23402. 
Printed patterns, (Chain store 
poster, 2000; 2008) © lPeb57; 
KKI23403. 
Printed patterns, (Chain store 
poster, 2052; 2032) © lMar57; 
KKl 240 37, 

Printed patterns. (Chain store 
poster, 2071 ; 210l) <0 lAprS7; 
KKI24476. 
Printed patterns. (Chain store 
poster, 2122; 2128) C lMay57; 
KKI25556. 
Romantic portraits come to life. 
(Double poster, 1983: 198?; 1848; 
1795) « lMar57; KK124040. 

UoF for "•- •"''< alonder- 
trv-ucn -,^--ui^i designs for women 
und half olioo. (Large poster, 
1922) o lMar5Y; KK124039. 

;-,|.rlMC :uilt ;ill..i.iiotLo. (Liirrrn 
(.oMLor, IV'Jl) (■■' .•J.in';7: 
KKl,'2«(.)u 
Striped floral garlands, (Double 
poster, 1<344; iq45; 1924; iqil) 
O lPeb'^7; KK12;V104. 
3 dresses; 1 pattern; b1bj>1c to 
make. (Large poster. :\3Hw) 
O lApr57; ICKI24478. 



See ( 



To catch the eye, and the sun. 

(Double poster, 2075; 2074; 
1902; 2076) e lMay57; KK125557. 

A triple-treat; 1 patten 
seekers. (Large poE ' 
© lApr57; KK124479. 

Triple-treat fashion. (Large 
poster, 2103) C lMay57; 
KKI25558, 
SINGER MANUFACTURING CO, © 

Advanced engineering features 

make the Singer 269w26 ideal for 
quality, high-speed tacking oper- 
ations. (Form 1096^ (157)) 
© 17Jan57; KK124146, 

Consistently smooth, even seams and 
even plies on heavy fabrics and 
medium weight leather; Singer 
42-5. (Form no.ll06MT (I256)) 
© l8Dec56; KK124147. 

For general binding work. Singer 
108w20. Singer 108w21 for bind- 
ing soft hats ... 3 ingle -needle 
lockstitch machines. (Form no. 
109iwr (1156) © 15NOV56; 
KKl 23592. 

For precision two-needle lock- 
stitching, the new Singer 
212wl45 machine. (Form no. 
IO88MT (1156)) © 15NOV56; 
KKI23591. 

Here's the completely new high- 
speed bar tacking machine; the 
Singer 269w8 lockstitch tacking 
machine. (Form no.l069Mr (956)) 
© l8Sep56; KK123589. 



In; 



-73 < 



:rj-- 



ing case. Sewhandy mschir 
I;A 3637. © 10ct56; KK122C15. 
It's convenient, dependable, quick. 
Singer 178-I, hand operated but- 
ton sewer. (Form IO9OMT (157)) 
© 15Jan57; KK124145. 

Now Singer offers 3 types of vacuums; 
Magic Kite, Roll-A-Maglc, Magic 
Carpet. NA 362U 656. © 28oct56: 
KKI22279. 

107wl; single needle, short arm 
lockstitch zigzag machine, for 



; l8Sei56; KK124l43. 

107w4, 107w6; short arm lockstitch 
zigzag machines. (Form no. 
1084^ (1256)) © 17Dec56; 
KKI25594. 

107wl3; short arm, two-needle 
lockstitch iig^ag machine, for 
straight or .:ig.:ag air tucking 
... (Form no.l078m' (1256)) 
O l7Dec56; KK124l4l. 

107wl8, 3-neodle; 107wl9, U needle. 
Automatic cam controlled lock- 
stitch rlgzag machines. (Form 
no. 1079m' (95b)) (f^ l8Sep56; 
Kia23590. 

107w50; cylinder bed lockstitch .:lg- 
..ac machine, for stitching s.<eats 
to cars and clotli hats. (Ponn 
no.lOBlKrr (1256)) c l7Dec56; 
KK124140. 

107wlOO, I07wl02; lockstitch zlssag 
embroidery machines. (Pora no. 
1077m' (956)) O 17SepS6; 
KK124l4r. 
Saddle-comfort sewing chair. 

Simplify your multiple needle 
stitching with Singer class ;i2 
machines. (Korm no.lOO^KT {VJt)) 
C 15Janr7; KKl04l44. 
Singer now offers the most advanovd 
combination sewlne and outtlng 
tablpo for schools and oolleeea. 
NAVts>(lS7). o l'^Peb57; 
KK]:?4i»7s. 

Ttii'»e-wny nrwlng deakn: Ideal for 
aU-purvK>se olasai'>ooma, Sewlns 
desk 4y) (and] 431. NAC369 
w-n (157) o UJMb'jY; ICK1P4575. 



COMMERCIAL PRINTS AND LABELS 



lino"-. Av-.TA • V :'.j :o. C cont'd. 
VarMtllltyi Sine*'' 11^« olasat 
omaacntiag aAohlrMS. (foiv no. 
109aNr (1196) C ISNov^; 
0123595. 



: RINOS. O 
Olaaond rlnc^ *lth an intvrlooklnc 
r*atur*. Appl. author: RjmBn A. 
lUssovcr. O lAuc36: KX12%9?*. 

SLAVIN (B. T.) k CO. 

Sp««<l-B«M ear waah. O B. T. 
Slavm k Co.. BdMard T. Slavln. 
o«m«r; 25Mar57; ia(12«l6%. 

SUVm, BDWAHD T. ownar B. T. SUVm k 
CO. SBB Sla»ln (B. T.) k Co. 

SLDBTTB SLBXTXRIZIMO PRODUCTS. O 
Kandl-Slla, appetite eontrol 

losangea. Appl. author: Herrltt 
Bdvard Roalay. O 13R«b37; 
KK12J749. 

SMITH (A. 0.) CORP. C 

Burlcajr dual watar chilling and 
■ater heating ayatea for ... 
photographic ril» and print ... 
Appl. author: N. B. NacXay. 
O A. 0. Salth Corp.. Per^k^laa 
DlYlalon; lAprtiT; iai25008. 

Peraaglaa, the glaaa-llned eleotrlo 
water heater that outlaata all 
others. (For* WH-369) Appl. 
author: Craaer-Kraaaelt Co. 
C 25Jan57; iaci25978. 

PerMglaa, the glaaa-llned gaa 
water heater that outlaata all 
othera. (Fom WH-3>2) Appl. 
author: Cra»r-Kraaaelt Co. 
C 25Feb57; KK125979. 

PerMglaa, with C, F. P., outlaata 
all others; water heaters. 
(Fora WH-262) Appl. author: 
Craaer-Kraeaelt Co. C 25Feb57: 
1X125981. "^ ' 

Ttoere'a only one Peraaglaa; here 'a 
the coaplete line of PerMglaa 
glaaa-llned water heaters. Oaa- 
flred aodela PO and POV [ and 
others) (Fora WH-261) Appl. 
author: Craaer-Kraaaalt Co. 
O 25Feb57; KKl 25982. 

nere'a only one Penaaglaa; her* 'a 
the full line of Peraaglaa auto- 
aatlc electric water heaters. 
*xJel PB (and others] (Fora 
W-367) Appl. author: Craaar- 
Kraaaelt Co. C 25reb37: 
n[12$980. 

n»ere'a only one Peraaglaa; hepe'a 
the full line of Peraaglaa auto- 
■•tlc gaa water heater*. Ho<lela 
PO, POT [and othera] fFora 
MH-330) Appl. author: Craaar- 
Kraaaelt Co. C 25rab57; 
BXI25983. 

SWTK, BYROU k jnsKPfllhB A. SMITH 
ig the partnarahlp H00S1 
SBB Booaa of Wladoa. 
SKITH, JOSBPHIWB A. k PYR"^ll SWTH 
cwapostng the partnarahlp U0U38 OP 
WISDOM. SBB Houaa of Wladoa. 

sono. 

*th big weak; blggaat weak yac in 
Sohlo'a 1100.000 baseball Jaok- 
pot. Appl. author: Richard B. 
Fry. C Standard Oil Co. of Ohio 
d.b.a. Sohlo; llJun57; iatl26l«9. 
Look What Sohlo la gl»ln« away In 
the 1100.000 baaaball Jackpot. 
2500 official league balla (and 
others] (In The Cleveland preaa, 
J^ 28. 1957. p.6) Appl. author. 
Rlohard B. rry. c Standard oil 
SiaCior^** o-fc.«- sohioi JBHayv 



10.057 free glfta for Ohio boya and 
glrla ... Sohlo'a IIOO.OOO baaa- 
ball Jackpot; Ray 19 to June 16. 
(In The Clereland preaa. Nay 21, 
1957. p.6) Appl. author: Richard 
B. Fry. C Standard Oil Co. of 
Ohio d.b.a. Sohlo; 21Ray57; 

nci26ioo. 

SOS (SIN) 00. an Hla Son Co. 

SOUTHWH BQflPtTOJT Cn. ' 

Finest food aerrlnc equlpxiant for 
achoola. colleges, unltreraltlea. 



ichoola. colleges, i 
? lJan57; KiaZZUtfi. 



Sohlo I 2aNay57i 



sovnam tsllow pin. c 

Free to retail luaber dealers, tle- 
In ada that bit the aalea aark. 

(In Th0 Oulf Coaat luaberaan, 
June 15. 1957. p. 15) Appl. au- 
thor: Brla Raoey k Aaaoolataa. 
o lVun57; BX126373. 

Safety In numbora; SPIB mill num- 
bers, that Is. (In The Ikllaa 
morning newa, Jan. 20, 1957, 
pt.9, p.U) Appl. author: Brio 
Racey k Associates. '^ 20Jan57; 
KK1226U9. 

Safety in numbers; yes, there's 
real safety in nunbera when you 
sell Texas grown, kiln dried SPIB 
grade-narked Southern Yellow Pine 
lumber. (In The Sulf coaat lun- 
berman, Jan. 15, 1957, p. 19) 
Appl. author: Brie Racey k Asso- 
ciates. <r 15Jan57; K;a22650. 

SOUTHLAND PAPER CO., INC. O 
Feaale alx-aatch aerlea. 

O 12Deo56; iaci23>D9. 
Jack and Jill series. <^ 12Dec56; 

K>a2^^63. 

Male alx-aatch aerlea. O 12Dec56; 
KK123X>8. 

SOnZA, JOHN. C 

Oscar's Big salad dreaalng. 
Original recipe by Johnny Souza 
of Oaoar'a. O l6Apr57; 
KXI2509O. 

srALDINO (A. a.) k BROS., INC. 
Big Boy, original Tlnkertoy; 1000 

toya In one. with color aafe roda. 

Agea 8 to 12. 365 pieces. 

Appl. author: John H. Wright. 

O Toy Tinkers Division of A. 0. 

Spalding k Broa.. Inc.; 25>Ur57; 

ICK12«*49. 
Tlnkertoy direction book for Big 

Boy Tlnkertoy ahowlng color with 

a purpoae. Appl. author: John H. 

Wright. O Toy Tinkers Dlvlalon 

of A. 0. Spalding k Broa., Ino.j 

25IUr57; iaC125052. 

SPATO, SARAH d.b.a. CRBOLB DKLICACIB3 
CO. SBB Creole Oelloaclea Co. 

r.PKNCB ENOITIROTIHO CO., INC. -r- 

Inatallatlon and operating Inatruo- 
tlona; type Bri2U aerlea tanpara- 
ture regulators. (Fona no. 
S-1. n.i..i8) <r lAugSbs 
KIQ23)97. 
Inatructlona for replacing therao- 
atat on T12^ and TI3* pllota. 
(Fora no. S.I. O.I. -12) O lAug56j 
iai23>96. 
r».». •••t: type B aaln valvea; 
oaat ln>n. (r.- • p.p.j) «»: 

price ohange." O lAuio^. 
nC123fc03. 
Parta Hat; type B7 artln valvea; 
oaat iron. (Fora S.P.P.-2) NMi 

price ohange. " O lAuc^6i 
KX123604. 
Parte prloe Hat. pnaaaure aafaty 
pilot. BTfeotlve Aug. >. 19y>. 
(Fora S. P.P. «0) MM! -prloe 
O lAucy>; ni236l?. 



Parte price Hat, regulator flttli ■ 
for all aaln valvea and pllota. 
(Fora S.P.P.-«1) MM: 'prloe 
change. ■ O lAug56; nci236l*. 

Parta prloe Hat, type D pilot. 
BTfeotlve Aug. 1, 1936. (Fora 
S.P.P.3I) KM: 'prleo ohanga.' 
O lAug56; ntl23605. 

Parta price liat, type 02 pilot. 
Bffectlve Aug. 1. 1956. (Fora 
S.P.P.32) MM: 'prloe chance. 
O lAug3t; ni236lO. 
Parta prloe Hat, typa 03 pilot. 

Bfreotive Am. 1, 1956. (Poi« 

no. S. P. P. 29 8-56] O lAu^; 

iaC123392. 
Parta prloe Hat. typo 05 pilot. 

Effective Aug. 1, 1956. (Fora 

no.S.P.P.30) O lAuc56; 

BKl 23393. 
Parta price Hat, type B3 aaln 

valve. Effeetlve Aug. 1, 1956. 

(Fora no.S.P.P.3) O lAug56: 

nci 23391. 

Parta price Hat, type H pilot. 
Bfrectlve Aug. 1. 1956. (Fora 
S. P.P. 33) H«: prloe change. 
O lAug56: KICI23609. 



(Fora S.P.P.36) NM: 'prloa 

change. ' O lAugSfc; KK123607. 
>arta prloe Hat, 

BTfeotlve Aug. 

S.P.P.35) RW: 'prloe < 

O lAug56; KK123606. 
Parta price Hat, type T pilot. 

Effective Aug. 1. 1956. (For* 

S.P.P.37) MM: 'orlce ehanga. ' 

O lAug56; iaC123608. 
Parta price Hat, type TlOO pilot. 

Effective Aug. 1. 1956. (Fbra 

3. P.P. 38. MM: 'price ehange. 

O lAug36; iaC1236ll. 
Parta prlo^ Hat, typa T12% pilot. 
Effective Aug. 1. 1956. (fcm 
no.S.P.P.>» 8-56) O 1AUC56: 
lOCl 23390. 
Parta price Hat, type TI50 pilot. 

Effective Aug. 1, 1956. (Fora 

S.P.P.39. MM: 'prlo* ohange.' 

O lAug56; KKI236I2. 
Parta price Hat, type W pilot. 

BTfeetive Aug. 1, 1956. (FOra 

3. P. P. 42) NM: prloe < 

C 1AUK«*: KKlPV'l*;. 



Type KT 

(Data m.cc-v nu.^-i 

ni2339&. 
Type ETI34 teaperature regulator. 
(Data aheet no. 4-6) O lAucS6; 
ttl2339». 

SPSRRY k HirrCHIIiSoB CO. f> 

Arlane FTnnfls sjtys: Look at all 
the*'' - — "■' — ' r' Inga you can 

fet 1 frroan ataxpa. 

In ., Fab. 19«,7. 

p. 591 !a?3972. 

Look a*. b . .i^.j thlnga you 

can cot hj a«vlr.£ &. k R. green 
atanr*> e^^d laaglne, you don't 
pay ■ penny for any of thai. (In 
Llf», ►'•T .■ , : ' ( . r.e2-8)) 
(f^ £..»■ 
Over ■ -an faalllea 

llvr '. to 3. AH. 

«!«•- - - . .ni napida 

... (In T> . - -^, 1957. 

p. 21) C ""- 
Why don't yoi. r.^r 

oaah on you: --• 

Shop at ate - 

S. * H. grer >«*tver 

hoowa A can ) . .;y . 

187) O 11 - 



CURRENT REGISTRATIONS 



Why 20 million smart women save 
S. & H. green stamps. (in Life, 
June 25, 1956, p. 84-85) 
© 25Jun56; KKl 23639. 
You know, Helen, I remember my 
grandmother saving S. & H. green 
stampa. Mary, she started me sav- 
ing them ... (In Better homes & 
gardens, Deo. iVijb, p.30) 
© 10Nov5b; Kl'a23973. 

You're the third generation In our 
family, Jane, to save S. & H. 
green stamps. (in Life, July 2J>, 
1956, p. 102-103) © 23Jul56j 
KKI23638. 

SPIRT & CO., INC. © 

Psoriasis; Lipan. (In Bulletin, 
New York Academy of Medicine, 
Jan. 1957, p. 22).) Appl. author: 
Henry I. Hoffman. © lJan57 (in 
notice: 1956); KK122i).99. 

SQUIRT CO. © 

Another bridge club switched to 
Squirt; never an af ter- thirst . 
(In Life, June 11, 1956, p. n't) 
© 7Jun56; KKI2363O. 
If sweet soft drinks leave you 
thirsty, switch to Squirt; never 
an after- thirst. (in Life, July 
2, 1956, p. 26) © 28Jun56; 
KKI23629. 
If sweet soft drinks leave you 
thirsty, switch to Squirt; never 
an after- thirst. [Brunette hold- 
ing bottle] (in The American 
weekly. May 26, 1957, p. 21) 
© 26May57; KKI2617O. 
If sweet soft drinks leave you 
thirsty, switch to Squirt; never 
an after- thirst. [Freckled boy, 
wearing skull cap, holding bottle] 
(In Look, June 25, 1957, p. 99) 
© llJun57; KKI26169. 
Smart business men switch to Squirt 
... the one soft drink with never 
an after- thirst. (In The American 
soft drink journal, Nov. 1956, 
p. 81) © 3Kov56; KKI21955. 
Start the New Year right; switch 
to Squirt for lively year ' round 
vol\ime. (In The American soft 
drink Journal, Dec. 1956, p. 75) 
© 10Dec56; KK125694. 

STAEHLE, ALBERT. © 
Butch inlaid puzzle. Butch and cat. 

Saalfleld Pub, Co, 7042, 

© 7May57; KK125646, 
Butch inlaid puzzle. Butch and 

fishing pole, Saalfleld Pub, Co, 

7042. © 7May57; KK125643. 
Butch inlaid puzzle. Butch in bike 

basket. Saalfleld Pub. Co, 

7042. © 7May57; KK125644. 
Butch inlaid puzzle. Butch In 

ocean. Saalfleld Pub. Co. 70lj^. 

© 7May57; KK12561).5. 

STAHMER, BERNHARDT. © 
Twin pack Buckeye Doubles, now with 
MSG, dipping chips. Cheese dip 
for chips; California potato chip 
dip. By Qeorge V, Vfoodling, Net 
wt, 9 oz. or over, © 27Mar57; 
KK124822, 

STALEY (A. fi.) MANnFACTORING CO. © 
Current information on bulk handling 
of starch. Hopper cars, storage 
bin. © 9Apr57; KK125358. 

STANDARD BRANDS, INC. © 

Exclusive . . . new margarine discov- 
ery; Blue Bonnet; free pound, 
(In Life, Apr. 1, 1957, p.133) 
Appl. author: Ted Bates & Co,, 
Inc. © lApr57; KK124966. 



When it's time for coffee, give 
yourself a flavor break; Chase & 
Sanborn Instant coffee, (in 
Life, Apr. 15, 1957, p. 149) 
Appl. author: Compton Advertising, 
Inc. © llApr57; KK125568. 
A wise coffee-loving M. D. ,,. 
next time, give yourself a flavor 
break. Chase & Sanborn instant 
coffee. (In Life, May 13, I957, 
p. 121) Appl. author: Compton 
Advertising, inc. © 9May57; 
KKI25566. 



STANLEY, CHRISTINE E, 

Magnetic picture. SEE Graf tool Co. 
STANLEY H0I1E PRODUCTS, INC. (i. 

Air freshener; pine-scented. Stan- 
home. Contents 12 oz. net weight. 

250ct56; KIC12iK)69. 

Aqullaun, cold water wash, for fine 
woolens, cashmere ... Stanhome. 
12 fl. oz. © 6Mar57; KK124284. 
I promise you'll have a wonderful 
time when you shop this way. 
Hostess Parties, Stanhome, (in 
Ladies' home Journal, Mar. 1957, 
p. 158-159) © 25Peb57; KK123424, 
New, this feather-light Slimline 
Broom can cut your sweeping time 
and work in half, (in Good 
housekeeping. Mar. 1957, P.23) 
© 20Peb57; KK123382, 
Roach and ant spray. Stanliome. 
Contents 12 oz. net wt. 
© 9Nov56; KKI2307O. 
Sachet Mist; a spray fragrance for 
lingerie, linens, closets, Stan- 
home, Net wt. 6 oz, © 21Peb57; 
JCKI23678. 
STA-RITE GINNIE LOO, INC. © 

Easy to set fashionable hair styles 
with Sta Rite cushion tip bobby 
pins. 48 pins. (Style no.S-l~ 
S-6) © l8Jan57; KK123222- 
123227. 
STATE BASK OP SUPPOIX. © 

Bankers; ours, by Dick MacKay. 
Hate to ask you ... (in News 
review. Hay 2, 1957, p.2) Appl. 
author: C. M. Johnson & Associ- 
ates, Inc. © 2May57; KK125266. 
Bankers; ours, by Dick MacKay, 
Hope I make it. (in Lindenhurst 
star, Feb. 28, 1957, p. 3) Appl. 
author: C. M. Johnson & Associ- 
ates, Inc. © 28Peb57; KK123777. 
Bankers, ours, by Dick Mackay. I 
know I had my safe deposit key 
right here, (in News-review, 
Rlveitiead, N. Y., Jan. 31^ 1957, 
p,8-B) Appl. author: C. M. John- 
son & Associates, Inc. © 31Jan57; 
KKI23235. 
Bankers; ours, by Dick MacKay. 

1 know we're the friendliest 
tellers in town . . . (in News 
review, Riverhead, N. Y. , May I6, 
1957, P.3-B) Appl. author: C. M. 
Johnson & Associates, Inc. 

© l6May57; KK126084. 
Bankers; ours, by Dick BtocKay. 

I know what the sign says, lady 
(In Lindenhurst star, Apr, 

18, 1957, p. 12) Appl. authors 

C. M. Johnson 4 Associates, Inc. 

© l8Apr57; KKI25186. 
Bankers; ours, by Dick MacKay. 

What about this I4.2 dollar item on 
your statement? (In Lindenhurst 
star, Apr. h,, 1957, p.9) Appl. 
author: C. M. Johnson & Associ- 
ates, Inc. © J+Apr57; KKI25185. 
Bankers; ours, by Dick MacKay. 
You people certainly do have the 
friendliest tellers in town, (In 
Long Island sun, Feb. lij., 1957, 
p. 13) Appl. author: C. M. John- 
son & Associates, Inc. © Il+Peb575 
KKI23776. 



STEINEN (WILLIAM) MANUFACTURING CO, © 
New complete line of Steinen draft 
regulators; 7 ways better than 
any other make; featuring ex- 
clusive Acro-Lok. (In Fuel oil 
& oil heat magazine, Feb. 1957, 
p,137) Appl, author: Carpenter- 
Proctor, Inc. © lPeb57; 
KK123466, 
Steinen Introduces new complete line 
of draft regulators 6" thru 32". 
(In American artisan, Apr. 1957, 
p.l48) Appl. author: Carpenter- 
Proctor, Inc. © 13Apr57; 
KKI25704 , 

STENCIL-IT MANUFACTURING CO, © 
Letter-it yourself; Stencll-It, 
Roman & Gothic letters and 
numerals. (Set no,l4) Appl. 
author: Bernard A, Aaronson, 
© llFeb57 (in notice: I956) ; 
KK12'H83, 

STERLING (JOHN) CORP. © 

Sterling T-frame goes up fast, pre- 
vents warping . . . sliding door 
hardware; no other pocket unit 
like it. (In American builder. 
Sept, 1956, p.2) © lSep56; 
KKI253OO. 

STERN'S NURSERIES, INC. © 

Mira-Cell, a special horticultural 
formulation containing Gibrel, a 
product of Merck & Co, New 
growth stimulant makes plants 
grow ,.. (In The New York times, 
Feb, 24, 1957, garden section, 
P.44X) Appl. author: Fairfax, 
Inc. © 24Feb57; KK123378. 
Now, give your garden the never- 
before-possible benefits , . . 
Mira-Cell ,,. containing Gibrel, 
a product of Merck & Co. (in The 
New York times, Apr. 7, 1957, 
garden section, p.52X) Appl, au- 
thor: Fairfax, Inc. © 7Apr57; 
KK124401. 
STEVENS (EUGENE) INC. © 

Car owners, this tiny Invention 
helps yot prevent major repair 
bills In 10 seconds flat; Magna- 
Rod acid destroyer, (in Phila- 
delphia daily news, Apr. 1, 
1957, p. 48) © lApr57; KKI25375. 
Now, a two-pronged attack on gas 
waste; yours for only $3.98; up 
to 10 miles more per gallon; 
Power Oil. (in The Canton re- 
pository. Canton, Ohio, Mar. 31, 
1957, P.75) © 31Mar57; 
KKI25376. 

STEVENSON'S HOME LADSDRY SUPPLIES. © 
Snow-Whlte washing fltild. Appl. 
author: Robert 0. Sfevenson. 
© 26Apr57; KK12524^9. 

STILLER, WILLIAM B. © 

Qulkoln, world's quickest coin 
holder. © lMay57; KK125342. 

World's finest; Quikoin rosary 
purse. Quikey Sales Co, 
© lApr57; KK124297. 

STORY OLDSilOBILE, INC. 

Service safety note; your car was 
assigned :;o me for repair. 
© 30Nov56; KKI22517. 

STOHSTIME, INC. © 

Bacon; Nepco brand. One pound net 
weight. © 5Feb57 (In notice: 
1956); KK124379. 

STOW MANUFACTURING CO, © 

The case of the narrow concrete 
forms. Power midget vibrator and 
twin-beam screed, (Bulletin 573) 
Appl, author: Clarence P. Hotch- 
kiss, © 2Jan57; KK124064. 



COMMERCIAL PRINTS AND LABELS 



STOV. A;;UFACTU;-KG CC. T Cont'd. 
The roto-trowel that would never 

start. (Bulletin 572) Appl . 

author: Clarence F. Hotchkiss. 

Q 2Jan57; KK124063. 
Smooth; Stow roto-trowel. (Bulletin 

5617) Appl. author: Clarence F. 

Hotchkiss, Jr. © 2Jan57; 

Tale of two concrete finishers. 
Roto-trouels. (Bulletin 575) 
Appl. author: Clarence F. Hotch- 
kiss. O 2Jan57; KK12^066. 

Twin-beam screed. (Bulletin 5616) 
Appl. author: Clarence F. Hotch- 
kiss. ® lDec56; KK124069. 

The vibrator that cost a fortvine. 
(Bulletin 576) Appl. author: 
Clarence P. Hotchkiss. © 2Jan57; 
KK124067. 

The vibrator that wouldn't vibrate. 
(Bulletin 571) Appl. author: 
Clarence P. Hotchkiss. © 2Jan57; 
KKl 2^^068. 

With the same crew . . . sure with a 
Stow vibrating screed. (Bulletin 
3Jh) Appl. author: Clarence P. 
Hotchkiss. © 2Jan57; KK12f065. 

STRATEt'tEYER SYNDICATE. Q 

The Bobbsey twins; Flossie, Freddie. 
Georgene Novelties, Inc. Appl. 
author: William C. Ersklne. 
3 6Mar57; KK124027. 
The Nancy Drew mystery game. 
Parker Bros., Inc. © 5May57; 
KK125842. 
STRADS-DTJPARQUET, INC. © 

Kitchen equipment; designing, fab- 
rication, installation. 
© 19Jun57; KK126197. 

STREET (R. R.) & CO., INC. © 

Extractor-Rinse; Mycel controlled 
drycleanlng. XR-266. (In 
National cleaner & dyer, Feb. 
1957) Appl. author: Paul Warren. 
© lPeb57; KKI26065. 

Extractor-Rinse process; provides 
all the advantages of the 2-bath 
method ... By Paul Warren. 
(Bulletin no. 5^43) (in National 
cleaner & dyer, Oct. 1956) 
© 10ct56; ■KKI26067. 

15 charged systems reported. 

Electronic conductivity control 
unit. MP-267. (In National 
cleaner & dyer, Feb. 1957) 
Appl. author: Paul Warren. 
© lPeb57; KKI26060. 

Here is how Street's converts your 
present extractor for recovering 
and rinsing the k% charge; Mycel 
controlled drycleanlng. XR-278A. 
(In American djrycleaner, June 
1957) Appl. author: Paul Warren. 
© lJun57; KKl 26054. 

It costs so little to install 
Street's Extractor-Rinse. 
XR-279. (In Texas laundry & 
cleaning journal. May 1957) 
Appl. author: Paul Warren. 
© lMay57; KKI26053. 

Longer cleaning cycle provides 
greater water-soluble soil re- 
moval; Extractor-Rinse. XR-275. 
(in National cleaner & dyer, May 
1957) Appl. author: Paul Warren, 
© lMay57; KK126057. 

NID Convention at Atlantic City 
marks the fourth anniversary of 
conductivity control, the first 
automatic moisture control. 
MP-268. (In National cleaner 4 
dyer. Mar. 1957) Appl. author: 
Paul Warren. © lMar57; KK126059. 

New formula for spotting board use; 
Takalab TLM, the fast digester. 
TLM-27IA. (In American dryclean- 
er, Apr. 1957) Appl. author: 
Paul Warren. O lApr57; KKI26058. 



New Rep, liquid water repellent, 
combines the convenience of a 
liquid ... SR-251. (In National 
cleauier & dyer, July 1956) 
Appl. author: Paul Warren. 
© IJUI56; KK126064. 
New Rep, liquid water repellent. 
The rain and snow test . . . 
SR-265. (In National cleaner & 
dyer, Dec. 1956) Appl. author: 
Paul Warren. © lDec56; KKI26O6I. 
Non-volatile matter removed by spray 
rinsing in extractor parallels 
that removed by immersion rinsing 
in washer, XR-276. (In Cleaning 
laundry world. May 1957) Appl. 
author: Paul Warren. © lMay57; 
KKI26056. 
Plcrin, volatile dry spotter; un- 
usually efficient in touch-up 
spotting ... SP-2-74A. (In 
American drycleaner. June 1957) 
Appl. author: Paul Warren. 
© lJun57; KKI2605I. 
The separate purified rinse, a 
necessary step in the modem 
concept of advanced drycleanlng; 
2-bath method. By Paul Warren. 
(Bulletin no. 5439) (In National 
cleaner & dyer. Sept, 1956) 
© lSep56; KK126048. 
Street's celebrates 80th anniver- 
sary; 1876-1956. Mycel controlled 
drycleanlng. S-253A. (in Ameri- 
can drycleaner, Aug. 1956. 
p. 80-81) Appl, author: Paul 
Warren. © lAug56; KKI26066. 
Takalab TLM, the fast digester; 
ask your jobber for Street's firee 
spotting kit ... TLM-275A. 
(In American drycleaner. May 
1957) Appl. author: Paul Warren. 
© lMay57; KKI26050. 
They do such beautiful work. 

Dry Size. DS-264. (In Laundry- 
man's guide, Dec. 1956) Appl. 
author: Paul Warren. © lDec56; 
KKI26063. 
The 2-bath method becomes simple 
with Street's Extractor-Rinse. 
XR-280. (In Pacific laundry & 
cleaning journal. May 1957) 
Appl. author: Paul Warren. 
© lMay57; KKI26052. 
Wetcleanlng is costlier than you 
think; Extractor-Rinse process. 
XR-261, (In National cleaner & 
dyer, Nov. 1956) Appl. author: 
Paul Warren. © lNov56; KKI26062. 
Wetcleanlng is costlier than you 
think; the Mycel process. By 
C. B. Kasson. (Bulletin no. 
5^42) (In National cleaner & 
dyer, July 1956) © 7Jul56; 
KKI26049. 
Your own test proves that Street's 
Extractor-Rinse removes the 4jf 
charge from cleaned fabrics, 
XR-277, (In Laundryman's guide. 
May 1957) Appl. author: Paul 
Warren. © lMay57; KK126055. 
STREITMANN BISCUIT CO., division of 
UNITED f^ISC'jIT CO. OF AMERICA. SEE 
United Biscuit Co. of America. 

STRONK CHAIN SAWS, INC. © 

The Strunk Machete is the greatest 
direct drive chain saw . . . 
Appl. author: Leonard M. Strunk. 
© 15Feb57; KXI25560. 
STUDEBAKER BROS. © 

Say goodby to trailer hitch prob- 
lems and protect car beauty with 
Studebaker Bros. Snapper Hitch. 
Appl. author: Emerson H. Mook, 
Inc. © 7Jan57; KKI25894. 
ST0RDY, DALE C. © 

I find my glasses. I Find, pro- 
tective storage for spectacles. 
Sturdy Manufactxirlng Co. 
© 10Sep56; KK123902. 



SU-LITE DISTRIBUTING, INC. © 

Free, all Su-Llte home remodeling 
backed by free customer trust 
fund policy; genuine Ray-Stone, 
pre-cast wonder stone that in- 
sulates . . . (In Elgin daily 
courier press, Elgin, 111., Apr. 
11, 1957, p. 20) Appl. author: 
Hanson & Stevens, Inc. © llApr57; 
KKI25757. 
Free, all Su-Lite home remodeling 
. . . fill your home with living 
windows; porch enclosures, with 
wonderful Florida jalousies. 
(In The Du Page press, Elmhurst, 
111., Apr. 22, 1957, p. 9) Appl. 
author: Hanson & Stevens, Inc. 
© Su-Llte, Inc. (in notice: Su- 
Lite Distributing, Inc.); 
22Apr57; KK124946. 
New year 'round miracle siding ... 
aluminum siding, with wood grain 
finishes; Solmica. (in Chicago 
dally tribune. May 12, 1957, 
pt.3, section 2, p.ll) Appl. 
author: Hanson & Stevens, Inc. 
© 12May57; KK125596. 

SU-LITE, INC. © 

Su-Llte, Inc. guarantees your old 
bathroom caA be as beautiful as 
this; consumer trust fund. Addi- 
tions, roofing-siding [and others] 
(In Chicago sun-times. Mar. 13, 
1957, p.'^0) Appl. author: Hanson 
& Stevens, Inc. © 13Mar57; 
KKI24976. 
SUILINS, CHARLES F. & EUGENE P. SUL- 
LINS sole owners of & d.b.a. SULLINS 
MANUFACTURING CO. SEE Sullina Manu- 
facturing Co. 
SULLINS, EUGENE F. & CHARLES P. SUL- 
LINS sole owners of & d.b.a. SULLINS 
MANUFACTURING CO. SEE Sulllns Manu- 
facturing Co. 

SULLINS MANUFACTURING CO. 

America's most exasperating geime, 
for children from eight to eighty. 
Irish Checkers, the game that 
never ends the same. © Eugene F. 
Sullins & Charles P. Sulllns 
sole owners of & d.b.a. Sulllns 
Manufacturing Co.; 3N0V56; 
KKI23728. 

SUN CHEMICAL CORP. © 

Lab hopping with Willy Waxheart. 
Got a polish that won't give up 
the slip. Skip? Warwick wax. 
(In Chemical week. Mar. 9, 1957, 
p. 93) Appl. author: Kenneth 
Bernhardt. © 9Mar57; KK124024. 

Solving product problems with Willy 
Wcixheart. Maybe the pack lacks 
wax. Max. Warwick wax. (in 
Paper, film & foil converter. 
Mar. 1957, P-5) Appl. author: 
Kenneth Bernhardt. © lHar57; 
KK124023. 

SUNBEAM CORP. © 

First on the Christmas want list; 
Sunbeam automatic controlled heat 
frypan; everything you cook tastes 
so much better. (Ad no.K-505) 
(In Reader's digest, Nov. 1956, 
p. 163) © 250ct56; KKI24767. 
First on the Christmas want list; 
Sunbeam automatic fiypan with 
controlled heat; easy-to-set dial 

(Ad no.N-493) (in The Sat- 
urday evening post, Nov, 17, 1956, 
p. 59) © 13NOV56; KKI24766. 
Give him Sunbeam, the best electric 
appliances made; home workshop 
tools. Electric saw, electric 
Sander [and others] (Ad no.DM-28) 
(In The Saturday evening post, 
Dec. 1, 1956, p. 81) © 27NOV56; 
KKI24765. 



CURRENT REGISTRATIONS 



Give Sunbeam, the best electric 
appliances made, for a merry 
Christmas. Automatic Mlxmaster, 
controlled heat automatic frypan 
[and others] (Ad no.N-489) (In 
The Saturday evening post, Dec. 
1, 1956, p. 77-79) © 27NOV56; 
KKI24756. 

Now, two great Simbeam sales lead- 
era for controlled heat top-of- 
stove cooking; automatic sauce- 
pan; automatic frypan. (Ad no. 
N-520) (In Electrical merchan- 
dising, Jan. 1957, p. 202-205) 
& lJan57; KK124774. 
Only Sunbeam automatic Mlxmaster 
does more things better. (Ad no. 
I}_499) (In Reader's digest, Oct. 
1956. p. 20) © 25Sep56; 
KK124771. 

Only Sunbeaim automatic Mlxmaster 
gives you all these adTantages; 
famous Mlx-Pinder Dial. 
(Ad no.N-495) (in Good house- 
keeping, Sept. 1956, p. 10) 
© 21Aug56; KK12'J-762. 

Only Sunbeam automatic percolator 
gives you all these advantages. 
(Ad no.N-503) (In Good house- 
keeping, Nov. 1956, p. 10) 
© l80ct56; KKI24769. 

Only Sunbeam toasts with radiant 
control; automatic beyond belief. 
(Ad no.N-497) (in Good house- 
keeping, Oct. 1956, p. 11) 
© 20Sep56; KKl 24757. 

Only the original and genuine Sun- 
beam automatic controlled heat 
frypan gives you all these ad- 
vantages. (Ad no.N-500) (In 
Better homes & gardens, Oct. 
1956. p. 53) © 20Sep56; 
KKI24772. 

Presenting . . . Sxinbeam Golden Glide 
Shavemaster; shaves closer and 
smoother than blades or other 
electric shavers. (Ad no. 
R-I65N-L) (In Life, Sept. 10, 
1956, p. 166-167) © 6Sep56; 
KKI24758. 

Sensational new electric hand saw, 
by Sunbeam, the best electric 
appliances made. Add-A-Tool box. 
(Ad no.DM-24) (in Better homes 
& gardens, Oct. 1956, p. 240) 
© 20Sep56; KK124775. 

Sensational new electric hand saw, 
by Sunbetun, the best electric 
appliances made. Drlllmaster 
drill. (Ad no. DM25) (in House 
& garden book of building, fall- 
winter 1956 ed.. p. 229) 
© lSep56; KKI2476O. 

Start enjoying this new safe way 
. . . only the Lady Sunbeam has the 
compact shape and ... micro-twin 
head. Back-to-College companion. 
(Ad no.Rl6l-N) (in Mademoiselle, 
Aug. 1956, p. 206) © 29JUI56; 
KKI24755. 

Start enjoying this new safe way 
. . . only the Lady Sunbeam has the 
compact shape and ... micro-twin 
head. See Sunbeam producta demon- 
strated ... (Ad no.R-l64N) (In 
Photoplay, Nov. 1956, p. 26) 
C 70ct56; KKI24770. 

Sunbeam automatic frypan with con- 
trolled heat; eaBy-to-aeo fry- 
guide. (Ad no.N-494) (in Good 
housekeeping, Sept. 1956, ().ll) 
© 21Aug56; KKIP4761. 

Sunbeam, the best electric appll- 
anoeo made; flrat choice of 
brides everywhere. (Ad no. 
N-501 rev.) (In Bride's magazine, 
spring 1957. p. 56-57) O 15Jan57; 
KKl 24704. 

Sunbeam, the bept electric appli- 
ances made. Hlzmaater & Nlz- 
■aster Junior; controlled heat 
frypan; steaa or dry Iron. 



(Ad no.N-498) (In Forecast for 
home economists, Sept. 1956. p. 5 
of cover) © 17Aug56; KKI24765. 

Sweeping America, the sensational 
new Sunbeeim steam or dry iron, 
with exclusive steam-flow vents. 
(Ad no.N-487 rev.) (in The Sat- 
urday evening post, Sept. 8, 
1956, p. 22) © 4Sep56; 
KK124759. 

You get perfect coffee every time; 
Sunbeam automatic Coffeemaster. 
(Ad no.N-506) (In Better homes 
& gardens, Nov. 1956, p.165) 
© l80ct56; KKI24768. 

SUNSET LINE & TWINE CO. 1 

Coral King is helping Hub Sporting 
Goods increase sales 5I56; fishing 
lines. [Endorsed by] C. J. Lauer. 
(in The Sporting goods dealer. 
Mar. 1957, p. 35) © 15Mar57; 
KKI25807. 

SUPERIOR FUNERAI. SUPPLY CORP. © 

Look what Superior's doing. Count 
the Stars contest. Win a $250.00 
scholarship award. © 15Peb57; 
KKI23922. 

SUPERIOR SLEEPRITE CORP. © 

Amazing nev; invention for sound 
sleep; sensational new Level-Rest 
tuftless foam rubber mattress and 
box sprinfT foundafcion. (In Chi- 
ca.^0 dail- tribune, Jan, 7, lS.^7, 
pt.3, p. 32) Anpl. author: Jo}in 
n. Howell. © 7JanS7; KK122766. 
Twin bedding sale; your choice, 2 
Hollywood decorator beds for only 
$29.95. Appl. author: John G, 
Howell, e 5May57; KKI25602. 

SUTHERLAND PAPER CO. © 

Bubble print on cold cup. 9 oz. 
cold drink cup. N0.9-CD. Appl. 
author: Associated Advertising 
Artists. © lPeb57; KK126210. 
Ice cream; strawberry. One pint 
liquid. No. 652 ABP. Appl. au- 
thor: Clifton T. Wilson. 
© lMar57 (in notice: 1956); 
KKI24954. 

SUZANNE'S FROZEN FOODS. © 

Fresh frozen coffee cake; all butter 
cake; ready baked. Just heat'n 
serve. Net wt. 14 1/2 oz. 
© lJan57; KK124580. 

SWIFT & CO. © 

Eating out gives life a lift; a 
great way to your gal's heart. 
Pried chicken. (In Life, Feb. 
18, 1957, p. 116) Appl. author: 
McCann-Erlckson, Inc. O l4Peb57; 
KKI25832. 
Eating out gives life a lift. 

Baked ham. Swift's Premium ham. 
(In Life, May 20, 1957. p. 21) 
Appl. author: McCann-Erlckoon, 
Inc. o l6May57; KKI26268. 
Pink drops of Instant nourishment; 
water soluble Instant Vlgoro, 
complete plant food for leaf and 
root feeding. (In Sunset, May 
1956. p. 278) Appl. author: 
J. Walter Thompson Co. C ?5Apr56; 
KKl 24720. 
Sure death for lawn weeda; Bnd-o- 
Wsed, lawn weed killer; Bnd-o- 
Pest, Vlgoro. (In Sunset, May 
I9;j6, p. 317) Appl. author: 
J, Walter Thompson Co. © 25Apr56; 
KK122921. 
Uiirii danth for roiio (loots; Eiul-o- 
I'onL Houo Dust; Knd-o-Pent, Knd- 
o-Wood, Vlroro. (In Simoot, iluy 
1V56, p.30l() Ai.pl. niilhor: 



SWISS FEDERATION OF WATCH MANUFAC- 
TORKRS. © 

Getting thinner by the minute. Time 
Is the art of the watchmakers of 
Switzerland. (in The Reader's 
digest, Feb. 1957, p. 195) Appl. 
author: Poote, Cone & Beldlng. 
e 25Jan57; KK126257. 
It likes to be left alone. Time is 
the art of the watchmakers of 
Switzerland. (in Reader's digest) 
Appl. author: Foote, Cone & Bel- 
ding. © 25May56; KKl 24 504. 
Tlie town that put time under glass. 
Time is the art of the watch- 
makers of Switzerland. (in 
Reader's digest) Appl. author: 
Foote, Cone i Belding. 3 25Nov56; 
KKI24505. 
Watch, and it winds itself. Time 
is the art of the watchmakers of 
Switzerland. (in Reader's digest) 
Appl. author: Foote, Cone & Bel- 
ding. © 250ct56; KK124505. 
What makes it tick? Time is the 
art of the watchmakers of Switzer- 
land, (in The Reader's digest, 
Apr. 1957. p. 175) Appl. author: 
Foote. Cone & Belding. © 25Mar57; 
KK119648. 

SWIVELIES CO., INC. © 

New universally adjustable Swiv- 
elier lighting units. Bulletin 
no. 137, effective Nov. 1, 195^. 
Appl. author: Nathan R. Schwartz. 
© 8Nov56; KK122691. 

SYRACUSE ORNAMENTAL CO., INC. © 

Elegance on a budget; Syroco sun- 
burst clock and star plaques. 
© lApr57; KK124421. 

Natural beauty by Syroco; Syroco- 
wood works of art ... dogwood, 
roses, mums [aind] holly. 
© lApr57; KK124420. 
Syroco national advertising is mak- 
ing ... impressions In 1957; Sy- 
roco sales booster; decorative 
wall accessories. © 10Apr57; 
KKI25508. 

Syroco songbirds; real-as-life wall 
decorations. Swallows, warbler 
[and others] © lApr57; 
KK124422. 

The trend toward elegance; Syroco, 
decorative wall accessories. 
© 15Jan57; KK124116. 



TAILOKJ;l) '.'/OMAN, INC. © 

Don't keep her in suspense, rrlve her 
that Tailored \;oman mink. (In 
;/all Street Journal, Dec. 6, 1956, 
p. 3) 9 6Dec56; iaci21969. 
.leiph well the facts before you buy 
>our fine fura. (In Wall Stroet 
Joi.rnnl, Doc. k, 1956, p. 3) 
■^ UD<.c56; KK121968. 
Wliy gamble on getting the beet mink 
buyT (In Wall street Joupnul, 
Deo. 3, 1956, p. 3) (" 3Dec5o; 
K!;121971. 
A yardatlck for fine (\ira. (In 
i/iill .Stjtiot Journol, Doc. 5, 
19'.(., p.O ^'' M)ocM^; KK121970. 
TAIT MANUFACTURINO CO. O 

Why you make more profit with 

Rapldayton champions. Jet puapa 
* watfr nyBteme. (In Water well 
Journal, Apr. 19S7, p. 21) 
O lApp'.V; KK1CS5')?, 
TAl.HOT, RICHARD L. & LKSTKR FARROW 
forming the- oo-partnerahlp LUXURY 
OlPrS. SKK Luxui-y OiftB. 

TALMAN PKDKRAL SAVIN03 h LOAN A33N. 
OF CHICAOO. O 

Peraonal deolarmtlon of Independ- 
ence. O lsootS6; KK1?6?81. 



COMMERCIAL PRINTS AND LABELS 



TAL'.'AN FEDERAL SAVINGS & LOATJ ASSN. 
OF CHICAGO. C Cont'd. 
Talman asks, are you proud to be a 
conservative? (in Chicago Sunday 
tribune, June 24, I956, pt.2, 
p. 11) © 24jun56; KKI26282, 
Tight money protects all savers, 
says Talman. (In Chicago daily 
tribune, Dec. 11;, 1956, pt. 1, 
p. 16) r ll|DecS;6; 10:122633, 
To help you save and be free, Tal- 
man offers this personal declara- 
tion of independence. (in Chicago 
dally news, Oct. I5, 1956, p. 12) 
© 150ct56,- KKI26283. 

TASTY BAKING CO. © 

Tasty-Pie; presto, 5 flavors. 
(Poster design no.l77) 
© 5May57; KKI25017. 
Tastykake; so good, so fresh. 3 
cupcakes on dish. Design no. 175. 
O 3Jan57; KK122314.0. 
Tastykake; tandy-takes, cupcakes, 
creamies. (Poster design no. 
176) © 3Apr57; KKI24335. 

TAYLOR, OLIVER. © 

Muchas grasses. Perdile's planta- 
tion fertilizer. © lMar57; 
KK124851. 

TAYLOR (THOMAS) & SONS. © 

The Florentine influence in styling 
of men's street shoes is ... 
Shugor. (In Boot & shoe recorder. 
May 1, 1957, p. 14) Appl. author: 
Ralph A. Parker. © lMay57; 
KKI26320. 

Let the colorful tone gradations of 
Taylo Pleat . . . Shugor. (In 
Boot & shoe recorder, Jan. 15, 
1957, p. 45) Appl. author: Ralph 
A. Parker. © 15Jan57 (in notice: 
1956); KK123264. 

A man's shoe that weighs only I4. 
ounces. Shoe by Ripon Knitting 
Works; Taylor knit strav;. Shugor. 
(In Boot & shoe recorder, Dec. 15, 

1956, p. 29) Appl. author: Ralph 
A. Parker. '^ l5Dec56; K:a2260l;. 

Match the mode with leather-covered 
Shugor. (In Leather & shoes, 
Jan. 12, 1957, p. 36) Appl. au- 
thor: Ralph A. Parker. © 12Jan57; 
KKI23265. 

Outstanding Taylor products; Shugor, 
Davjhide [and others] (In Shoe & 
leather reporter, Dec. 31, 1956, 
p. 52) Appl. author: Ralph A. 
Parker. O 31Dec56; Kia22605. 

Shugor brings new comfort to nurses. 
Nurse's Medic shoe, by Weiss- 
Lawrence, Inc. (In Boot & shoe 
recorder, Feb. 15, J957, p.53) 
Appl. author: Ralph A. Parker. 
© 15Feb57; KK12368O. 

Shugor Rufflette Is smartest yet. 
(in American shoemaking, Feb. 20, 

1957, p. 32) Appl. author: 
Ralph A. Parker. © 20Feb57; 
KKI2368I. 

Shugor sparics this triumphsmt trio. 
Taylored-to-Pit. (in Leather & 
shoes. Hay 11, 1957, p.'^O) 
Appl. author: Ralph A. Parker. 
© llMay57; KKI2632I. 
TEA COUNCIL OP THE U. S. A., INC. © 

Por iced tea; biggest push yet with 
saturation radio spots. 
© 17Apr57; KK125059. 
TEC TORCH CO., INC. © 

Visuweld, water cooled torches ... 
for inert gao shielded welding. 
Appl. author: AuguBt P. X. 
Mlchellni. © lApr57; KK126405. 
TECHNIC, INC. © 

Soluble precious metals for elec- 
troplating; price list. Appl. 
author: George T. Met calf Co. 
© 12Mar57; KK124017. 



TECHNICAL MATERIEL CORP. © 

Connminioations receiver, model FFR. 
(Sales service bulletin no. 200) 
© 27Feb57; KK123756. 
Connector adapter, model TCA-85/QPS. 
(Sales service bulletin no. 199) 
ti l8Jan57; Kia225i|.l. 
TECHNICAL PRODUCTS DIVISION, ALLEN B. 
DU MONT LABORATORIES, INC. SEE 
Du Mont (Allen B. ) Laboratories, 

TECHNICAL SALES DEPT. , ALLEN B. DU 
MONT LABORATORIES, INC. SEE Du 
Mont (Allen B. ) Laboratories, Inc. 

TELAUTOGRAPH CORP. © 

Work smarter, not harder; Electronic 
Longhand. (in The Wall Street 
Journal) © 13Peb57; KK123464. 
Work smarter, not harder. Electron- 
ic Longhand proves the pen is 
mightier than the pill. (In The 
Wall Street journal) © 13Mar57; 
KKI2396I. 
'rfork smarter, not harder; use Jilec- 
tronic LonjTliand. (In VJall Street 
journal) O 5Dec56; KK1227G9. 

TELETRONICS LABORATORY, INC. © 

New modular instruments; identifi- 
cation of modular instrumentation, 
© 15Jun57; KK126295. 

TELL-A-STAIH CO. '3 

Got a spot on your best suit or 
dress? Gaston, a real French ... 
dry cleaner. (In Lafayette sun, 
Jan. 18, 1957, p. 17) Appl. au- 
thor: Joe Connor. "^ l8Jan57; 
K!a22629. 
New dry cleaning service helps on 
difficult spots and stains. Gas- 
ton, a real French . . . dry clean- 
er. (In Lafayette sun, Jan. 11, 
1957, p. 9) Appl. author: Joe 
Connor. lljan57; Kia22628 . 



TERRY TUCK, INC. © 

Rest your head with Sleepy-Head . . . 
contoured-to-neck pillow for re- 
laxed comfort. © I6JUI56; 
KKI23416. 

TEXAS PHENOTHIAZINE CO. © 

A new look at Phenothiazlne; in 
drench, in the feed . . . Dr. Rogers 
Tena-Bov drench. Appl. author: 
R. L. Rogers. © 13Apr57; 
KKl 24777. 
THEFJ10PATCH CORP. © 

How's your production schedule? 
On mending that is. Thermopatch; 
Thermopress. Patch-to-match. 
(In T.inen supply news. Mar. 1957, 
p. 33) © llMar57; KK124651. 
Progress report on the Thermo-patch, 
press system. Patch-to-match. 
(In Linen supply news, Nov. I956, 
p. 41) © 15NOV56; KKI256OO. 
THOMAS COLLATORS, INC. © 

New Thomas cost calculator takes 
the guess work out of any colla- 
ting Job. (In The Inland printer, 
Feb. 1957, p. 100) Appl. author: 
Carpenter-Proctor, Inc. 
© 10Peb57; KK124636. 
On this one Job, a Thomas collator 
saves 52 1/2 hrs. every month. 
Allied Purchasing Corp. (in 
Offset duplicator review, Jan. 
1957, p. 4 of cover) Appl. au- 
thor: Carpenter-Proctor, Inc. 
© 15Jan57; KK124637. 
THOMAS INDUSTRIES, INC. © 

Por decorative inspiration-lighting 
Cordette Casuals, by Moe Light. 
(Form no.M-306A) Appl. author: 
R. W. Minett, Jr. © lNov56; 
KKI23298. 



Moe Light fixture fashions for '57. 
(Form no. 1600) Appl. author: 
R. W. Minett, Jr. © lNov56; 
KKl 23299. 

THOMPSON (GEORGE S.) CORP. <Pi 

No more complimentary gift at any 
price than these genuine Capitol 
pepper grinders and sets. Trophy, 
Copenhagen [and others] Appl. 
author: Jack Johnstone. © 22Jan57 
(In notice: 1956); KKI230IO . 

THORN (J. S.) CO. © 

Aluminum and steel windows. (Cata- 
log) NM: new items in metal 
window industry. © 30Dec56; 
KK124011. 

Curtain wall. (Catalog) 
© 30Dec56; KK124010. 

THRIFT SPECIALTIES CO. 

Seasons greetings; Christmas seal 
booklet, Christopher S. Cro- 
well d.b.a. Thrift Specialties 
Co.; Iljan57; Kia22338. 

TIC TOC. © 

Tic Toe, play doctor. Acoustically 
designed by professional men. 
Appl. author: Joseph L. Yuhas. 
© IN0V56; KK124232. 
TICOiilUM. © 

Doctor, your lab is on the phone. 
Appl. author: A. J. Griffin. 
© 5Rov56; KK122020. 

7 prosthetic points of superiority. 
Appl. author: A. J. Griffin. 
© 4Peb57; KK123753. 
TICONIUM. SEE ALSO Consolidated 

Metal Products Corp. 
TIME, INC. © 

The age of psychology; starting in 
Life today ... (In New York her- 
ald tribune, Jan. 2, 1957, p. 18) 
Appl. author: Young & Rublcam, 
Inc. © 2Jan57; KK122801;. 

First in Life ' s great adventures 
series; adventure west of Tahiti, 
(in The New York times, Feb. 21, 
1957, p. 19) Appl. author: Young 
& Rublcam, Inc. © 21Feb57; 
KKI237II. 
Life salutes the American woman. 
(In The New York times, Dec. 20, 

1956, p. 30) Appl. author: Younp 
&. Rubicam, Inc. 20Dec56; 
KKI22605. 

Why people respond to Life. Elo- 
quent. Sir Winston Churchill. 
(In The New Yoric times, Feb. 18, 

1957, p. 28) Appl. author: Young 
& Rublcam, Inc. © l8Peb57; 
KKI23712. 

Why people respond to Life. Great- 
ness. General Omar Nelson Brad- 
ley, Vannevar Bush, Sir Winston 
Churchill [and others] (in The 
New Yoiic times. Mar. 4, 1957, 
p. 28) Appl. author: Young & 
Rublcam, Inc. © 4Mar57; KK123709. 

Why people respond to Life. Jolly. 
John Christie. (in The New York 
times. Mar. 11, 1957 > p.26) 
Appl. author: Young & Rublcaa, 
Inc. © llMar57; KK124812. 

Why people respond to Life. Nat- 
ural. (In The New York times. 
Mar. 25, 1957, p.26) Appl. au- 
thor: Young & Rublcam, Inc. 
© 25Mar57; KK124807. 

Why people respond to Life. Price- 
less. Jean Anne Evans. (in The 
New Yoric times, Feb. 25, 1957, 
p.26) Appl. author: Young & 
Rublcam, Inc. © 25Peb57; 
KKI2371O. 

Why people respond to Life; punch. 
(In The New York times, Jan. 28, 
1957, p. 24) Appl. author: Young 
& Rublcam, Inc. © 28Jan57; 
KKI23354. 



CURRENT REGISTRATIONS 



Why people respond to Life. Sensi- 
tive. (In The New York times, 
Feb. 11, 1957, p. 30) Appl. au- 
thor: Young & Rublcam, Inc. 
© llPebST; KK123713. 
Why people respond to Life. Spon- 
I taneous. (in New Yoric herald 
tribune, Apr. 8, 1957, p. 18) 
Appl. author: Young & Rublcam, 
Inc. © 8Apr57; KKl 25200. 
Why people respond to Life. Testi- 
mony. (In The New York times, 
Apr. 22, 1957, p. 26) Appl. au- 
thor: Young & Rublcaa, Inc. 
© 22Apr57; KK125199. 
TIME-SAVING SPECIALTIES. © 

Vaporlte self-filling marking pens. 
Appl. author: Charles Henry Chad- 
boum. © llPeb57; KK12'+106. 
TIMES FURNITURE CO. © 

Annual year-end clearance. (In Los 
I Angeles examiner, Dec. 29, 1956, 
I p. 16) © 29Dec56; KK122080. 

Disneyland Hotel chanr^ed room plans; 
j finest furniture made expressly 
for ... (In Los Anr^eles times, 
Jan. 26, 1957, pt.l, p. 12) 
I © 26Jan57; KK122813. 

TIMKEN-DETROIT AXLE DIVISION, ROCKWELL 
:i SPRING & AXLE CO, SEE Rockwell 
:; Spring & Axle Co. 

I' TIMKEN-DBTROIT BRAKE DIVISION, ROCK- 
WELL SPRING & AXLE CO. SEE Rock- 
well Spring & Axle Co. 

TIMKEN ROLLER BEARING CO. © 

After 3000 years, they've ii^roved 
the £ixe; Tlnilcen fine aJloy steel. 
(in U. S. news & world report, 
Jan. 18, 1957, p. 2 of cover) 
Appl. author: Batten, Barton. 
Durstlne & Osbom, Inc. © 14Jan57; 
KKI23519. 

Carbide insert rock bit price list; 
April 1, 1957. Appl. author: 
J. Wesley Pleper. © 15Apr57; 
KKI24715. 
Keeping America on the go with Tim- 
ken tapered roller bearings. Hov/ 
does it feel to win a billion 
dollar bet? (In Nev/sweek, Mar. 
'i. 1957) Appl. author: Batten, 
Barton, Durstlne & Osbom, Inc. 
© 27Peb57; KK12^^^^ . 
Keepinp; America on the f,o with Tim- 
ken tapered roller bearings; he's 
creatin/T America's fourth coast- 
line. (In The Saturday evening 
post, Jan. 5, 1957, p. 60) Appl. 
author: Batten, Barton, Durstlne 
& Osborn, Inc. © 2Jan57; 
KKI225/+5. 
Machine-made roads are setting you 
free. (in Newsweek, Apr. 8, 
1957) Appl. author: Batten, 
Barton, Durstlne & Osbom, Inc. 
© 3Apr57; KKI25575. 
Now farmers are people, too. 
(In U. S. news & world report. 
May 10, 1957, p. 2 of cover) 
Appl. author: Batten, Barton, 
Durstlne k Osbom, Inc. 
O 6May57; KK125576. 
Pulse normal at 50,000 psl; steel 
artery won't fatigue ; Tl»ken fine 
alloy 8t»«l. (In n. S. new* & 
world report, lUr. 1, 1957, p.3 
of cover) Appl. author: Batten, 
Barton, Durstlne Ic Osbom, Inc. 
© 25^eb57; ni25705. 
ThlB Lublnp; I'oin to any <lcptho (or 
oil; TUnlteri fine alloy iiLeol. (In 
[''..9' "'*"' *■ "°''1'J r.iport, Dec. 21, 
1956, p. 2 of cover) AppU nuthor! 
Battori, Barton, Uuratlne & Onhnrii, 
Inc. © 17IMc5b; KK12251iJi. 

Trm-; \ucna-iMiju-: 



Don 



»1 on a quesLI 
tmvB your tlren M«ii)t..i 
(Tn Tina, Apr. 16, 1<;' 
«> 16Apr%; KJti2e3V7. 



ITK. © 



Have farm tires Master-Retreaded. 
(in Farm Journal, May 1956 
p. 178) © 20Apr56; KK122244. 

Master- retreaded tires are safe, 
even for racing cars. (in The 
Saturday evening post, Apr. 28, 
1956, p. 95) © 28Apr56; 
KKI23838. 

TIRES, INC. © 

15 carload history-making purchase; 
great 4 for 1 sale. (In Newsday, 
May 31, 1957, p. 20c) © 3'May57: 
KKI25778. 
Tires, Incorporated opens Cross 
County center super-branch bring- 
ing huge savings ... (in New Yortc 
mirror. May 15, 1957, p. 45) 
© 15May57; KK125453. 



TODD (MICHAEL) CO. © 

Around the world in 80 days. Travel 
game; based on Jules Verne's 
Immortal story. For 2 to 6 play- 
era; ages 7 to adult. No. 3859. 
Appl. author: Erwln Benkoe. 
© lPeb57; KKI25525. 
TONI CO. DIVISION, GILLETTE CO. SEE 

Gillette Co. 
TOY TINKERS DIVISION OP A. G. SPALDING 

& BROS., INC. SEE Spalding (A. G.) 

& Bros., Inc. 
TRACY, JOHN L. , KENNETH MURCHISON & 

KENNETH MURCHISON, JR. forming the 

partnership KENNETH MURCHISON & CO. 

SEE Murchison (Kenneth) & Co. 
TRANSOGRAM CO., INC. © 

Black and white Magic Slate; white 
side for crayons, black side for 
chalk. No. 1286. Appl. author: 
Erwln Benkoe. © 27Nov56 (in 
notice: 1957); KK124433. 

Dealer's choice; 5 plastic tile 
card games. 2 to 4 players or 
solitaire. Quality ed. No. 1229. 
Appl. author: Erwln Benkoe. 
© 5Jan54; KK125337. 

Family Bingo; a complete Bingo out- 
fit for homes, clubs, parties, 
etc. No. 3167. Appl. author: 
Erwln Benkoe. © 4jan57; 
KKI25916. 

52 variety gaae chest; a game for 
every week in the year. Checkers, 
Pa-chlz-Bi [and others] Popular 
ed. No. 1231. Appl. author: 
Erwln Benkoe, © 3Jan57; 
KKI25917. 

Jack and the Beanstalk adventur* 
game; for 2 to 4 players; ages 
5 to 10 years. N0.38II. Appl. 
author: Erwln Benkoe. C 7Jan57; 
KKI25335. 

Lady Lovely beauty kit; a complete 
outfit for the little glamour 
girl. Appl. author: Erwln Ben- 
koe. C 3Jan55; KK125:536. 

Little millionaire's cash 'n' carry 
■ooey set. Metal plated play 
coins and bills for playing bank, 
store ... No. 1019. Appl. au- 
thor: Erwln Benkoe. O JJan"?/ ; 
KKI259I8. 

Pa-Chix-3i, the gaas of India. 
■•.107). Appl. a«Ujor: Erwln 
BOTiko«. O 10Jan55; KK125338. 

ryFOCon, Uie new wonder BodellnK 
plastic. ContnVns 6 colors of 
Pyrocon, node 11 mk tools, com- 
pl«-t« IniitrucLlons. No.BlOl. 
•Pl'l. author: Krwln Honkoe. 
t) lHDfc'^> (in notlor: \^)W[) ; 

tti;'4ityi. 
anap-a-part Jswelry sat; a 4o-lt- 

youraair for the llttla 

KlaMor Klrl. Ho. 1753. Appl. 
••l^«r: Rrvtn Bankoa. O 6Jan*>6; 
ttl?«S5W. 



3 hours of party fun and games for 
youngsters of all ages. Rlng-not- 
race [and others] Quality ed. 
No. 3873. Appl. author: Erwln 
Benkoe. © 5Jan55; KK125340. 
Toy Research Institute designed 
Play Tools, with soft plastic 
patented Plex-Strlps and design 
board. N0.1555. Appl. author: 
Erwln Benkoe. © 5Jan57; 
KKI24435. 

TRENTON MILLING CO. © 

Buttermilk pancake mix. Net wt. 
1 lb. © 20Dec56; KK123596. 

TRIFARI. 

She can't see a thing but Jewels by 
Trlfarl; Whirlwind necklace and 
bracelet. (in Vogue, Feb. 1, 
1957, p. 21) © Trtfarl, Krussman 
& Plshel, Inc. d.b.a. Trlfari; 
31Jan57; KK125951. 



TROPICAL PAINT CO. © 

Rubber base Cementkote; waterproofs 
and decorates: concrete, stucco 

An-l. author: Ralfi E. 
Heermans. © lFeb57; KK1229eo. 
TROUTMAN, ROY J. d.b.a. G. E. LABO- 
RATORIES. SEE G. E. Laboratories. 
TROY LAUNDRY MACHINERY DIVISION, 
AMERICAJ) MACHINE i: METALS, INC. 
SEE American Machine L Metals, Inc. 

TRUCKSTELL MANUFACTURING CO. © 
Hydro-Trac; 3rd axle suspensions, 

with cab-controlled traction. 

It's Truckstell for tandems 

Appl, author: Harry D. Kurtz. 

© 15Apr57; KK124&41. 
TUBULAR LINING CORP. © 

Corrosion and paraffin prevention 

In oil field tubing price list; 

TLC4. © 15Peb57; KKI25162. 

TOPTS, RUFUS SKAMAH. C 

Insurance agent holiday card, in 
celebration of Independence Day 

C 19Apr57; KKI25259. 

TULSA FEDERAL STORAGE, INC. O 

Moving advertiocment. o 15Sep56: 
KKI25027. 

TURTIE l.'AX - PLASTO;iE CO. © 

Specially formulated for new acrylic 
car finishes; AcryloWax, auto 
polish. (In The Republican, 
Paoll, Ind.) © l8Dec56; 
KK12i'l(;6. 
Wash woolens ... with Angel Rinse, 
the perfect cold water soap; 
exclusive: with Orllte. Lamb, 
with halo, on cloud. Contents 
12 oz. (-.> 5Apr57; KK124it86. 
The world's finest oold water soap. 
Wash woolens ... with Ansel Rinse, 
(in The Republloan, Paoll. Ind.) 
t^ ?2JanS7; KKl 23377. 

TWIN-TKX NTLOUS. O 

(tall your order to Twin-Tax Nylon*. 
C lS©p54; nci248s8. 

'I'womcv, KivAi.OKi; c. 

Clirl.itmas la a tlms to rpmo!nr-.rr 
friends; Italian fudra. Bj 
l-'ruiices A: John Twomay. f^ John 
K. iVcmey A Kraneee C. Twoaey; 
l8Dao56; KK122aS6. 

Unco afaln It'a Chrlstnaa: rti»Ua« 
fudre. ny Kraneas & John TM<?mmy, 
^ Jolm P. Twomay & Prance.-i C. jVo- 
mey; lODao.'^t; KKlazatO;. 



TWOMKY, JOIOI P. 



COMMERCIAL PRINTS AND LABELS 



lYLER REFHIGERATION COHP. f^ 

Easier shopping, better perfor- 
mance, lower upkeep, says out- 
standing merchandiser, A. P. 
Vaillancourt, owner, Vaillan- 
court's Super Markets, Inc., Ber- 
lin, N. H. (In Supernarket news, 
Dec. 10, 1956, p.kC) Appl. au- 
thor: John Jay "hi lip, 
'^ 10Dec56; KK1222514-. 

Naturally we'd go Tyler, says ... 
John Grego, partner, new G & E 
IGA Poodliner. (in Supermaricet 
news. Mar. 4, 1957, p. ^8) Appl. 
author: John Jay Philio. 
© 4Mar57; KK124502. 

Now Tyler steps out ahead again with 
another big first; super air- 
cooled multiple assemblies . . . 
(in Air conditioning & refrigera- 
tion news. Mar. 25, 1957, p. 17) 
Appl. author: John Jay Philip. 
© 25Mar57j KK124723. 

Only Tyler has the new low 33" 
front. New series Y frozen food 
and ice creaun sales-cases ... 
Romano's Shop-Rite [and othei^] 
(In Supermaricet news, Jan. 7, 
1957, p. 60) Appl. author: John 
Jay Philip. NM: bottom 5 inches; 
addition of store floor plan & 
legend. © 7Jan57; KK123842. 

Only Tyler has the new low 53" 
front. Romano's Shop-Rite [and 
others] (In Frozen food age, 
Deo. 1956, p. 24) Appl. author: 
John Jay Philip. © 6Dec56; 
KKI22253. 

Outstanding merchandisers look to 
Tyler, pioneer of important im- 
provements. (In Supermarket news, 
Feb. k, 1957, p. 40) Appl. au- 
thor: John Jay Philip. © 4Feb57; 
KK124047. 

Sign of profitable merchandising; 
efficient refrigeration; low cost 
operation. Series Y produce sales 
cases [and others] (in Super- 
maricet news, Apr. 8, 1957, p. 104) 
Appl. author: John Jay Philip. 
© 8Apr57; KK124724. 

Tyler helps create . . . Giant Pood 
Store goes Tyler, all the way. 
(In Supermarket news, Apr. 15, 
1957, p. 60) Appl. author: John 
Jay Philip. © 15Apr57; KK124725. 

Tyler sales-cases spearhead profit- 
able merchandising at new Chat- 
ham Supermarket. (In Super- 
market news, Jan. 21, 1957, p.36) 
Appl. author: John Jay Philip. 
© 21Jan57; KK122943. 

You bet we've gone Tyler again; 
this tine in our newest store in 
Park Forest, Illinois. (In Super- 
market news, Nov. 26, 1956, p. 21;) 
Appl. author: John Jay Philip, 
e 26Nov56; KK122252. 



U 



ULMER PHARMACAL CO. 

Dear doctor: This Is an Dlvical 
tablet; because of its timed- 
release ... Appl. author: 
Robert W. Bostrom. © Physicians 
& Hospitals Supply Co., Inc. 
d.b.a. Olmer Pharmacal Co.; 
22May57; KK125591. 
Dear doctor: This is an Ulvical tab- 
let; place on this circle one of 
your present prenatal tablets or 
capsules. Appl. author: Robert 
V;. Bostrom. f) Physicians i Hos- 
pitals Supply Co., Inc. d.b.a. 
Ulner Pharmacal Co.; 27Dec56; 
KKI22298. 
UNION SPECIAL MACHINE CO. O 

Class 35800 feed-off-the-arm fel- 
ling machines; hinged and tractor 



foot styles. Appl. author: 
Arthur James Pelgel. © 28Jan57; 
KKI23618. 

UNITED BISCUIT CO. OP AMERICA. 

Hekman's Potato Snax, the new dip- 
ping cracker. 12 oz. net wt. 
© United Biscuit Co. of America 
(in notice: Hekman Biscuit Co. 
division of United Biscuit Co. of 
America); 4Mar57; KK123579. 
Little America Penguin cookies. 
16 count. © United Biscuit Co. 
of America (in notice : Sawyer 
Biscuit Co., division of United 
Biscuit Co. of America); 27Mar57; 
KK124256. 
Nut fudge cookies, by Strietmann. 
Wt, 14 oz. © United Biscuit Co. 
of America (in notice: Strietmarm 
Biscuit Co., division of United 
Biscuit Co. of America); l6jan57; 
KK124012. 

UNITED SHRIMP SALES CO. © 

Deep V/ater royal red shrimp. Net 
weight 5 lbs. when packed. 
© 15Apr57; KK124646. 

UNITED STATES BRB-rERS FOUNDATION. © 
Prom where I sit, by Joe Marsh. 
{In The Lyons republican & Clyde 
times) Appl. author: J. Walter 
ThoTTipson Co. 
Barnyard whoodonlt. © l8oct56; 

KKL 22068. 
Changed her whole point of view. 

© 27Sop56; KKI22069. 
Just call me cupid. © 13Dec$6; 

KKI22067, 

UNITED STA'TES GYPSUM CO, © 

The Business of farming; Handyman 

Modern barn for chaxiging farms, 

II0.BF366, © 10Aug56; KKI22787. 
Solar house for hoes or hens, 
!;o.BP368. © 61fov56; KK122786. 
Store-easy machine shed. 

N0.BP372. © 6Mar57; KKI25082. 
Decorating Idea file for double- 
duty rooms, from your local home 
& color headquarters. Texolite 
paint products. © 8May57; 
KKI25348. 
Decorating idea file . . . for your 
bedrooms; home & color head- 
quarters. © 20Mar57; KKI25C83. 
Decorator's digest, from your home 
& color headquarters. Texolite 
paint products. © 20Mar57; 
KKI25084. 
Idea file for porches and patios, 
from Popular home, the business 
of farming. © 17Apr57; 
KK125346. 
Idea file ... for room additions; 
home improvement headquarters. 
© 6llar57; KKI25085. 
Idea file for your attic remodel- 
ing, from Popular home; the 
Business of farming. © 9Jan57; 
KKI25347. 
Popular home; the Business of farm- 
ing; Handyman plan. 
Interior finishing. N0.POB37I. 

© 9Jan57; KKI25080. 
Laundry helpers. N0.PXJB372. 

© 6l!ar57; Kia2508l. 
A room in your rarape . iio.PUB367» 
© 21Sep56; KK122765. 
U. S. INDUSTRIES, ISC. © 

Southern bolted field joint. Appl. 
author: Ramsey, Brown & Co. 
© 5Dec56; KK122039. 
UNITED STATES PLYWOOD CORP. © 

Design manual on Weldwood curtain 
wall panel. © 2lPeb57; 
KKI25545. 
UNIVERSAL C. I. T. CREDIT CORP. © 
Enjoy spring In a new car. Valley 
Forge State Park. (In The Sat- 



urday evening post. Mar. 16, 
1957, p. 22) Appl. author: 
Puller & Smith & Ross, Inc. 
© 13Mar57; KK123772. 
Enjoy year-round tvn with the 

C.I.T. plan; C.I.T. time purchase 
plan. Itasca State Park. (In 
Life, Jan. 28, 1957, p. 73) ApF-- 
author: Puller & Smith & Ross, 
Inc. © 21j.Jan57; KK122682. 
The way to go is with the C.I.T. 
plan; C.I.T. time purchase plan. 
Mount Mitchell State Par^. (in 
Progressive farmer, Apr. 1957, 
p. 90) Appl. author: Puller & 
Smith & Ross, Inc. © 15Mar57; 
KKI23864. 
Weekends are more fun with the 

C. I. T. plan. Otsego Lake State 
Park. (In Life, Hay 6, 1957, 
p. 195) Appl. author: Puller & 
Smith & Ross, Inc. © :^(ay57; 
KKI25312. 

UNIVERSAL MATCH CORP. © 

Another car load of good will from 
your Phoenix Fuel Coii5>any, Inc. 
Appl. author: Russell J. Pahnlng. 
© 13»lay57; KK125464. 
Atlas iiquipment Corporation. Appl. 
author: Russell J. Fahning. 
© 26Dec56; KK122i|.73. 
Babcock Quality Chekd homogenized 
fortified milk. Appl. author: 
Russell J. Fahning. © 15May57; 
KKI25843. 
Borden's homogenized fortified milk; 
butter-flake buttermilk; Dutch 
chocolate nilk. Appl. author: 
Russell J. Fahning. © 15Feb57; 
KKI23269. 
Cheaper than eating at home; Lucas 
Farms. Lucas B & B Restaurant. 
Apol . author: Russell J. Palming. 
© 22Mar57; KK124107. 
Dillon, the perfect tribute; serrlng 
Cleburne & Johnson County. 
Appl. author: Russell J. Fahning. 
© 1^1ay57; KK125465. 
Drink orange Crush. Brltanla 
Aerated Water & Trading Co. 
Appl. author: Russell J. Pahnlng. 
© 13Jun57; KKI26358. 
Duncan Industries, specialists In 
centerlesB grinding. Appl. au- 
thor: Russell J. Fahning. 
© l8Jun57; na26338. 
E. P. Lambert Company. Neville 
coal t&r chemicals ... Appl. 
author: Russell J. Pahnlng. 
© 25Apr57; KKI25009. 
Fairmont B-Slenda; grade A modified ; 
skimmed nilk. One quart liquid. ' 
Appl. author: Russell J. Fahning. 
© 4Feb57; KK123020. 
First Nationta Bank In Grand Prai- 
rie, the bank that service and 
courtesy built. Appl. author: 
Russell J. Fahning. © l6Apr57; 
KK124879. 
For quick service . . . United Box & 
Lumber Co. Appl. author: Russell 
J. Fahning. © l8jun57; 11126337. 
Girard Supply Corporation. Appl. 
author: Russell J. Fahning. 
© 28Dec56; KKI2252J4.. 
Help them in their battle to 

breathe. Give to the J.N.H.A.C. 
Light-a-Life for an asthmatic 
child. Appl. author: Russell J. 
Fahning. © 22Mar57; KK124109. 
Help yourself; match books are man s 
best friend. Appl. author: 
Russell J. Fahning. © 22Mar57; 
KK124108. 



CURRENT REGISTRATIONS 



The house of high speed. Machin- 
ists' Tool & Supply Co. Appl. 
author: Russell J. Pahnlng. 
© llMar57; KKI23803. 
International 200. Appl. author: 
Russell J. Pahnlng. <q llJan57; 
KKI23II5. 
K electroleto; KlUaric. Appl. au- 
thor: Russell J. Pahnlng. 
© 13Jun57; KK126359. 
Milwaukee Chaplet & Manufacturing 
Co. The very finest chaplets and 
chills on the market today. 
Appl. author: Russell J. Pahnlng. 
© 26Jan57; KKI22866, 
North Penn, Inc.; Tast, sure. 

Appl. author: Russell J. Fahnins. 
(& 28Dec56; KIC1230i9. 
Not too big, not too small. 

Citizens State Bank. Appl. au- 
thor: Russell J. Pahnlng. 
© 20May57; KK125844. 
Frier froezelesa wall hydrant. 

Appl. author: Ruasell J. Fahnlng. 
O 31Doc56; K}a22060. 
What's your need? French V/orsted 
Co. Appl, author: Russell J. 
PahninfT. O 28Dec56; KK122523. 

UHIVERSAL-RUNDLE CORP. © 

Here's the new trend in bathrooBS; 
It's by ... naJcer of the world's 
finest bathroom fixtures. (in 
Living for young homemakers , Mar. 
1957) © lMar57 (in notice: 
1956); KKI25086. 
The spotlights are on H/R; the 
world's finest bathroom fixtures 
by Universal U/R Rundle. 
© lApr57j KK124597. 
UTENSIL DIVISION, BRIDGEPORT BRASS CO. 
SEE Bridgeport Brass Co, 

UTTERBACK, JOHN D. © 

All Star sherbet. One pint liq. 

© 12Dec56; KK124955. 
American Dairy All Star grade A, 
cream top, pasteurized milk; 
Hoppy's favorite milk. One quart 
liquid. © 26May56; Kia22i4.67. 
Med-O-Pure dairy foods; All Star 
ice cream; Hoppy's favorite. One 
pint; vanilla. © 5Sep56; 
KKI22I4.65. 
UTTERBACK, JOHN D. © 

Reach for me; Sunrise All Star ice 
cream; Hoppy's favorite. 1/2 gal. 
liquid; vanilla. © l<.Sep56; 
Kia22l;66. 



V 



VAOIM, CHARLES J., ALFRED A. WILDER, 
ED C. MOSES IAN & NEWTON J. CAPPE- 
JIAN composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 

VAL-LO-WILL FARM, fo 

Frozen chicken pie. Net wt. 8 oz. 
Appl. author: Hal G. Nickel. 
V ^Jun57; KKl 26137. 

VAN CAMP SEA POOD CO., INC. 

Chicken of the Sea, egg noodles and 
tuna. In cheese sauce. Contents 
15 oz. avoir. O Chicken of the 
Sea, Inc., Division of Van Camp 
Sea Food Co., Inc.; 20Mar5i7; 
KK 124939. 

VANDKRDILT (R. T.) CO., INC. i. 
Battoru|/, for v;hole eeg calces. 
(J 15Dcc56; ICKI2310O. 

Lie 
Vano' 

A modern n, oriKC calce made with Van- 
IlLe. -^ l^Deo50; ICK12>u9y. 



VANITY PAIR MILLS, IMC. © 

Autumn's bride, romantic as moon- 
beams in nylon tricot Inlaid with 
lace. (In Modern bride, fall 
1956, p. 17) Appl. author: Ab- 
bott Kimball Co., Inc. 
e IIJUI56; KEL22105. 
Cape collar of fluting and layers 
of lace encircles the peignoir 
... (In Bride's magazine, spring 
1957, p. 59) Appl. author: Abbott 
Kimball Co., Inc. © 15Jan57: 
KKI25995. 
Directoire; defined by bands of 
handclipped French Chantilly. 
(In Harper's bazaar, Dec. 1956, 
p. 12) Appl. author: Abbott Kim- 
ball Co., Inc. © lDec56; 
KKI22II6. 
Empire rising in flowered lace, 
(in Christian Science monitor, 
Sept. 15, 1956, p. 3) Appl. au- 
thor: Abbott Kimball Co., Inc. 
mi: "same photo & copy as Mov. 
1956 Mademoiselle; different lay- 
out." © l5Sep56; KK122109. 
The fencing shirt, properly laced 
and ruffled. (In The New Yorker, 
Dec. 1, 1956, p,23) Appl. au- 
thor: Abbott Kimball Co., Inc. 
© 29Hov56; KK122110. 
Fluttering layers of nylon tricot 

adrift with Alenoon lace 

(In Vogue, Mar. 1, 1957, p. 36) 
Appl. author: Abbott Kimball Co., 
Inc. © lMar57; KK125992. 
Lace, new perfection in pleats. 
(In Christian Science monitor, 
Oct. 13, 1956, p. 3) Appl. au- 
thor: Abbott Kimball Co., Inc. 
OTl: "same photo & copy as Nov. 
3, 1956 New Yorker; different 
layout." © 13oct56; KK122106. 
The mandarin shirt . . . for sleep- 
time ... (In Vogue, May 1, 1957, 
p. 56) Appl. author: Abbott 
Kimball Co., Inc. © lMay57; 
KKI25991. 
Narrow new view of the nylon tricot 
pettlsklrt ... (In Mademoiselle, 
Feb. 1957, p. 57) Appl. author: 
Abbott Kimball Co., Inc. 
© 29Jan57; KK125988. 
The new fluid line in gently flow- 
ing nylon tricot . . . (in 
Harper's bazaar, Apr. 1957, p. 20) 
Appl. author: Abbott Kimball Co., 
Inc. © lApr57; KK125994. 
New measure of elegance, the ballet 
length gown. (In Harper's bazaar, 
Oct. 1956, p. lit) Appl. author: 
Abbott Kimball Co., Inc. 
© loct56; KK122111. 
The new spring ease begins with a 
pettlsklrt ... (In The New 
Yorker, Feb. 23, 1957, P.5) 
Appl. author: Abbott Kimball Co., 
Inc. © 21Peb57; KKI25989. 
Perfectionist pleats; precise, per- 
manent, particularly Vanity Pair. 
(In Charm, June 1956, p. (4.) Appl. 
author: Abbott Kimball Co., Inc. 
© 22May56; KK122115. 
Floats for a shooth. (In Chrl.itlan 
Science monitor, Aug. 11, 1956, 
p. 3) Appl. author: Abbott Kim- 
ball Co., Inc. NM: "some copy !c 
photo as Sept. 1956 Harper's 
bazaar; dlfforont layout." 
© 11Auk56; KK12210(!. 
Romantic as twilight, the look of 
llllles [slol and Inco. (in 
Charm, ^opt. 1 .',6, p. 20) Appl. 
author: Abbott Klmbiill Co., Inc. 
© 22Aug5<>; KKli>211l|. 
Tho roranntlo mood rof looted In yard.i 
of flowing nylon tricot and 
floworod Alenoon laoo. (In Chrln 
tian Solunco monitor, Nov. 10, 
1956, p. 3) Appl. author: Abbott 
Klmbiill Co., Inc. NM: "sans 



photo te. copy as Nov. I5, 1956 
Vogue; different layout." 
© 10Nov56; KKI22107. 

Roses riiiiit ^brve a double drift cf 
nylon tricot. (In Glamour, Nov. 
1956, p. 30) Appl. author: Abbott 
Kimball Co., Inc. © 220ct56; 
KK122112. 

The sheathed sheath, a single 
sinuous stroke of nylon tricot. 
(In Vogue, Sept. 1956, p. 165) 
Appl. author: Abbott Kimball Co., 
Inc. © lSep56; KK122113. 

The spring sheath, a sleek curve of 
nylon tricot ... (in Harper's 
bazaar, Feb. 1957, p. 16) Appl. 
author: Abbott Kimball Co., Inc 
® lPeb57; KK125993. 

The water boy pajama . . . (In 
Glamour, Apr. 1957, p. 10) 
Appl. author: Abbott Kimball Co 
Inc. © 22Har57; KKl 25990. 

Young and gentle bedtime story 
portrayed in nylon tricot . . . 
(In Mademoiselle, Apr. 1957, 
p. 37) Appl. author: Abbott 
Kimball Co., Inc. © 29Mar57: 
KKI25996. 

VARICK FHARMACAL CO., INC., division 
of E. FOUGERA & CO., INC. SEE 
Fougera (E.) & Co., Inc. 

VENUS PEN & PENCIL CORP. © 

Down to the last inch; smooth, 
black, uniform writing; Venus 
Velvet trio-pack. (In The Satur- 
day evening post. May 18, 1957, 
p. 96) Appl. author: Doyle Dane 
Bembach, Inc. © l4May57; 
KKI2615O. 
Ride the winner. Venus Velvet ball 
PENcll. (In National stationer, 
Feb. 1957, p. 39) Appl. author: 
Doyle Dane Bembach, Inc. 
© 10Feb57; KKI24350. 
Venus crossed the pen and pencil to 
bring you today's new writing 
tool ... Venus velvet ball PENcll. 
(In The Saturday evening post, 
Feb. 23, 1957, p. 109) Appl. au- 
thor: Doyle Dane Bembach, Inc. 
© 19Peb57; KKI23825. 
VERSA PRODUCTS CO. © 

The simplicity of Versa railing, 
the only practical do-it-yourself 
Iron railing; only 3 basic parts. 
Appl. author: Edward J. Kusel. 
© 22Apr57; KK124855. 
VETROCHEM. © 

Flukill, for veterinary use only, 
Appl. author: Louis R. Morottl. 
© 80ct56; KKI22I63. 
Vctrodine, an Iodine medication for 
livestock only. Ap. 1 . author: 
Louis R. Moi-ettl. ^: llFeb57; 
KKI23105. 

VICTOR'S LABORATORY, 

lloadacho & cold tablets. 2lj ta^s. 
® Victor Zahlout d.b.a, Victor' js 
Mv.rator.v; 9.\up56; K.-<122U9i;. 
VITAS APE CORP. O 

Are you giving your wife the com- 
panionship she craves? C. P. 
capsules. (In Los Angalas exuftln- 
er pictorial living, J\ino 2, 1957, 
p."*!*) v 2Jun57; KK126.^31. 
Are you glvlnR your wife the com- 
panionship she craves? Hlj?h 
potency capsules. (In Th« Cln- 
olnattl post. May 11, l^s?. 
p.2'»A) O llHay57: KKUX^A)*. 
I was anhaaed to always b« so tlrad. 
C. P. oapsulas. (In Columbus 
star. May »» , 19S7. p. 52) 
o '»MayS7; KKI26326. 
Rfclinrgo your body with p»p and 
Bti-ennth for 50 days at our •«- 
p«iiap. C. P. capaulaa. (In Orll 
nawB Bootlon, May l.\ 19S7, p. IS) 
c irMay'S7i KK1K>^V. 



COMMERCIAL PRINTS AND LABELS 



VITASAFE CORP. (? Cont'd. 
Youra for only 25^; 30 days supply 
... vltEunlns, minerals and amino 
acid. (In The New Toric times 
magazine. May 26, 1957, p. 66) 
© 26May57; KKl 26203. 

VON STERNBERG, JTILE R, & CHARLES H. 
ALBIN forming the copartnership 
SHOW-HOUSE. SEE SHOW-House. 

VOSS, HANS CONRAD. © 

Rol-A-Cover application ... a part 
of your standard truck equipment. 
© 2'+Feb57; KK124127. 
Rol-A-Cover, the efficient way of 
covering all trucks; long life 
for your canvas. © 24Feb57; 
KK124126. 
VULCAN MOTOR PRODUCTS CO., INC. © 

Heater shut off valve assemblies for 
Ford and Mercury, 1952-57- Vulcan 
no.HV-25; Vulcan no.HV-30. Appl. 
author: Alfred C. Greene. 
© 19Apr57; KK124698. 
Vacuum chambers for Auto-Lite, 
Delco-Remy, Pord. 1957 ed. 
Appl. author: Alfred C. Greene, 
© 26Dec56; KK122438. 



w 



W3RZ-TV, TiiLEVISIOli STATICIi. 

Only sunshine reaches more homes In 
this billion dollar market; chan- 
nel 2. (In Television age, Dec. 
3, 1956, p. 83) Appl. author: 
Douplas Manship. © '.VBFlZ-iV (Lou- 
isiana Television Broadcasting 
Corp.); 3i^ec56; KK122384. 



WAICE-UP MAKE-UP, IKC. 

For your loveliest photograph ever, 
please accept your personal photo- 
graphic V/al:e-up Make-up kit. 
O 10ct56; Kia22b.28. 

WALMS KOHINOOR, INC. © 

Custombilt sviltB, by Clinton Swan, 
feature Waldes zippers . . . (In 
Apparel arts, Jan. 1, 1956) 
© 20Dec55; KKI25058. 

WALDORF MUSIC HALL, INC. O 

After hours. Cozy Cole's big 7; 
Jimmy McPartland Quintet; Pull 
Dynamic Range ... recording. 
MH 33-162. © 27Dec56; KKI2217I4.. 
Cafe, performed by Billy Rowland 
and his trio; Pull Dynamic Range 
... recording. MH 33-I6O. 
© 27Dec56; Kia22176. 
Calypso beat. Count of Monte 
Cristo, Congo Bey [and others] 
Pull Dynamic Range ... recording. 
MH 33-182. © 22May57; KK125579. 
Calypso, starring Paul '■'hlteman and 
his orchestra, the Ink Spots, Lord 
Marlboro and the Monarchs. Pull 
Dynamic Range . . . recording. 
MH 33-lBl. © l6Apr57; KK124618. 
Elton Britt . . , western recording 
star. I hung down my head and 
cried [and others] Pull Dynamic 
Range ... recording, MH 33-17^. 
© l6Apr57; KK124615. 
Oay nineties. Wonderful perform- 
ances by . . . the Harmonizing 
Clippers. Pull Dynamic Range ... 
recording. MH 33-173- 
© l6Apr57; KK1246l4. 
Hit sonfs from Oklahoma and South 
Pacific. Enoch Light and hla or- 
chestra; Full Dynamic Range ... 
recording. MH 33-171. 
© 27Dec$6; Kia22175. 



Hit songs from the show. South 
Pacific. Enoch Light and his 
orchestra and chorus . . . Pull 

Dynamic Range recording, 

MH 33-180. © 22May57; KK125582. 
Music to remember, starring Vincent 
Lopez and his orchestra [and 
others] Pull Dynamic Range ... 
recording. MH 33-178. 
© 22May57; KK125581. 
The Paris I love, featuring Enoch 
Light and his orchestra; Pull 
Dynamic Range ... recording. HH 
33-159. f^ 27Dec56; KK122178. 
Paris in the spring, Enoch Light 
and his orchestra; Pull Dynamic 
Range ... recording. MH 33-177. 
© l6Apr57; KK124616. 
Songs from Walt Disney's great 
movie; Westward Ho the Wagons. 
Sung and played by . . . Bob Eberly, 
Jimmy Blaine [and others] Pull 
Dynamic Range . . . recording. 
MH 33-175- © l6Apr57; KK124617. 
Songs of the South Seas, starring 
Ray Rafols and his Islanders [&] 
Ray Kinney and his orchestra; 
Pull Dynamic Range ... recording. 
MH 33-172. © 22May57; KK125580. 
Western roundup, featuring Tex 
Fletcher with Shorty V/arren and 
his Western Rangers; Pull Dynamic 
Range ... recording. MH 33-I69. 
© 27Dec56; KK122177. 

WALIffiR (HIRAM) & SONS, INC. © 

The cordials that give casserole 
suppers that dinner-at-eight ele- 
gance. (In Gourmet, Jan. 1957, 
p,3 of cover) © lJan57; 
}Ga22363 , 
No whlBkoy anywhere is more deltixe 
than Walker's DeLuxe, [Elevator 
scene] (in Life, Apr. 22, 1957, 
p. 142) © l9Apr57i KKI25547. 
No whiskey anywhere is more deluxe 
than Walker's DeLuxe. [Men's 
club scene] (in Life, Mar. 25, 
1957, P. 59) © 21Mar57j 
KKl 25546. 
No whiskey anjrwhere is more deluxe 
than Walker's DeLuxe. [Yacht 
scene] (in Life, May 20, 1957 > 
p. 22) © l6May57j KK125548. 
Taste it; no uonder it has defied 
imitation for 72 years; Canadian 
Club, blended Canadian whisky. 
(In Time, Feb. k, 1957, p.3 of 
cover) © 30Jan57; KK122923 . 

WALPOLE WOODWORKERS, INC. © 
Rustic cedar fencing, [Pence; 
chair, potted plants, urn; swim- 
ming pool] Appl. author: Philip 
Sheridan Metcalf. NH: rev. ed. 
of 1956 catalog, © 19Peb57; 
KKI25963. 
Rustic cedar fencing. [Pence; 

umbrella, table & chair; swimming 
pool] Appl. author: Philip 
Sheridan Metcalf. NM: rev. ed. 
of 1955 catalog. © 24Peb56; 
KK125946. 
Walpole cedar furniture; 1957. 
Appl. author: Philip Sheridan 
Metcalf. NM: rev. ed. of 1956 
catalog. © 6Mar57; KKI26030. 

WALSH, PHYLLIS. © 

Luminous decals; the friendly stars 
that glow. (Sales envelope) 
© llPeb57; KKI239O6. 

WALSWORTH PUB. CO., INC, © 

Hey, dig this ... My School note- 
books, with a classy photo of 
your very own school ... Appl. 
author: E. D. Walsworth. 
© lMay57; KKl 25623. 



WALTER (ARTHUR) SEED CO. © 

Nutrition guide, for 100 bu. com. 
Genuine Pflster hybrids. Appl. 
author: P. P. Shaffer. 
© lJul54; KK124859. 

WANDER CO. © 

Dulce con sabor a chocolate. In- 
stantaineo Ovaltine; suplemento 
dletetico. Peso neto catorce 
onzas. © 6N0V56; KK124045. 
Original malt flavor. Instant 
Ovaltine; dietary supplement. 
Net weight fourteen ounces. 
© 23Aug56; KK124o46. 
Sabor original de cebada. Instan- 
taneo Ovaltine, suplemento dlete- 
tico. Peso neto catorce onzas. 
© 6Dec56; KK124283. 

WARD (C. E.) CO. © 

Kinder-Grad cap and gown. Appl. 
author: Paul M. White. © 5Mar57; 
KKI25402. 
WARNER-LAMBERT PHARMACEUTICAL CO., 
INC. © 

Here coates Bliss, new creme home 
permanent. (In Camerlca tabloid 
magazine section (News, Dayton, 
Ohio), Mar. 31, 1957, p. 23) 
Appl. author: Norman, Craig & Kum- 
mel, Inc, © Lambert-Hudnut Divi- 
sion of Warner-Lambert Pharmaceu- 
tical Co,; 31Har57; KKI26361. 
I'll take the Sportsman type, any 
time, D-Bar, solidified deo- 
dorant, (In Life, Oct, 29, 1956, 
p. 134) Appl. author: Norman, 
Craig & K'Jinaiel, Inc. © Pilchard 
Hudnut, division of Warner-Lamb- 
ert Pharmaceutical Co.; 260ct56; 
KKI23118. 
I'll take the Sportsman type, any 
time; shaving lotion. (In Life, 
Oct. 8, 1956, p,19) Appl. au- 
thor: Norman, Craig & Kummel, 
Inc. © Richard Hudnut, division 
of Warner-Lambert Pharmaceutical 
Co.; 50ct56; KKI231I6. 
I'll take the Sportsman type, any 
time; Sportsman D-Bar, solidified 
deodorant. [Girl in turban; 
hands clasped] (in The New Yoilc- 
er, Apr. 27, 1957, p.5^) Appl. 
author: Norman, Craig & Kummel, 
Inc, © Richard Hudnut, Division 
of Warner-Lambert Pharmaceutical 
Co.; 25Apr57; KK125721. 
I'll take the Sportsman type, any 
time; Sportsman D-Bar, solidified 
deodorant. [Girl, with head 
resting on hand] (in Sports 
illustrated. Mar. 25, 1957, p.6) 
Appl. author: Norman, Craig & 
Kummel, Inc. © Richard Hudnut, 
Division of Warner-Lambert Pharma- 
ceutical Co.; 22Mar57; KK125735. 
Sportsman grooming essentials; 
Sportsman shaving lotion. (in 
The New Yoiiter, Mar. 17, 1956, 
p. 166) © 17Mar56; KK123325. 
Wouldn't It be heaven to have hair 
like this? It's Bllsa, new creme 
home permanent. (in Syracuse 
post-standard pictorial, Apr. lA, 
1957, p.3) Appl. author: Herman, 
Craig * KuMBcl, Inc. © Warner- 
Lambert Co., Richard Hudnut Divi- 
sion (in notice: Lambert-Hudnut 
Division); l4Apr57; KK124921. 
WARREN, PAUL. 

Extractor-Rinse process. SEE 
Street (R. R. ) & Co., Inc. 



WASHINGTON STEEL PRODUCTS, INC. © 
Cabinet construction costs cut 22,« 
with the new no. 1032 flush door 
pin hinge by Washington. 
© llj.Har56; KK1220i4.2. 



CURRENT REGISTRATIONS 



Here's a ready- to-install wall 

pocket frame. <^ 9rict$6; 

K!a22 0i|7. 
Hundreds of cabinet hardware color 

combinatlona to choose from with 

Tempo cones and pulls using a 

plastic laminate ... Formica. 

© 6Sep56; KK122014.6. 
Ideas for kitchens. © Washington 

Steel products. Inc. d.b.a. 

Kltch'n-Handy Products; lApr56; 

Kitchen work savers by Washington, 
with the no. 500 storage in motion 
display. O lPob56; KKI220UI4.. 
Presenting the improved Kitch'n 
Handy line at new low prices; 
automatic pop-up, serva-cup [and 
others] Effective Sept. 1, 195^. 
© Washington Steel Products, Inc. 
d.b.a. Kltch'n-Handy Products; 
lApr$6; K}a22k22. 
Rolling door hardware display demon- 
strators. © 21Sep56; KKI220I4-9. 
Save time, labor, and mate-"ials 
with Washington line Plaster 
Ground alumln\im track. 
© I5jan56; KK1220lj.8. 
Simplified rollinr door hardware; 
universal track in steel or alumi- 
num at new low prices. © lMayi>6; 
1CK1221).23. 
Space-saving, come-to-you storage 
with Washington full circular re- 
volving shelves. © 20Mar56; 
KKI220IJ.O. 
Washington line Clear Cluster cabi- 
net hardware. © 10ct56; 
K5a2201|l. 
Washlnf^ton line, hardware for the 
home. (Catalog no.33i|) 
© lSep56; KK122U214.. 
Washington line Tempo cabinet hard- 
ware. © 6Sep56; KK122014.3. 

WASHINGTON WIRE & CABLE CO. wholly 
owned by CALCON MANUFACTURING CO . , 
INC. SEE Calcon Manufacturing Co., 
Inc. 

WATER CONDITIONIRO PRODUCTS CO. © 

Pre-cast, pre-stresaed concrete 

Lincoln pools. Appl. author: 

Charlea E. RuBsell. © 9Apr57; 

KK124864. 

Spring Clear. Appl. author: 
Charles E. Russell. © 9Apr57; 
KK124484. 

Spring Clear swlBBlng pool water 
conditioning plants. Lakeview 
Park Ice Rink. Appl. author: 
Charles E. Russell. O 9Apr57; 
KK124865. 

Spring Clear water conditioner; 
24 Bodels, one to fit your home. 
Direct salt ■odel; brine tank 
Bodel. Appl. author: Charles E. 
Russell. C 9Apr57; KK124866. 

WAYNE KNITTING MIL15. © 

Those enchanting Bello-Sharmoer 
leg-size stockings. (In Vogue, 
Dec. 1956, p. 60) Appl. author: 
John J. Plnlay. © lDec56; 
KKI22082. 

WEAVER (W. R.) CO. O 

A btg bright target, fast easy aim, 
better accuracy with a Weaver- 
Scope. Model K'l scope. (in 
Pleld & Btrc-am, Mar. 1957, P.l45) 
Appl. author: Warren T. Mithoff. 

Bring your target up close with a 
W«avor-3oope; ■odel b4 or B6 on 
your .22. (In Pleld & streaM, 
May 1957, p. 137) Appl. author: 
Warren T. Klthoff. O 30Apr57 ; 
KKI2502I. 



For dependable accuracy; Weaver- 
Scopes. (In Field 4 stream, Jan. 
1957, p. 59) Appl. author: V/arren 
T. Mithoff. © 26Dec56; KK122ij.78. 
For varmints, targets, small game, 
precision shooting; Weaver-Scopes. 
Model K8. (In Field & stream, 
Apr. 1957, p. 125) Appl. author: 
Warren T. Mithoff . © 26Mar57; 
KK124441. 
A model Bij. or B6 Weaver-Scope for 
your .22; a sharp, clear magnified 
target with a model B scope. 
(In Field & stream, Feb. 1957, 
p. 131) Appl. author: V/arren T, 
Mithoff. © 2l|Jan57; KK122815. 
New, and only In model K Weaver- 
Scopes; fixed reticule scopes 
with internal adjustments. Model 
K4. (In Pleld & streaB, June 
1957, p. 135) Appl. author: 
Warren T. Mithoff. © 28May57; 
KKI25933. 

WEBro, ALBERT, sole owner, WEBER SPORT- 
WEAR MANUFACTURING CO. SEE Weber 
Sportwear Manufacturing Co. 

WEBER, J. PIERRE. © 

The famous Luxemburg herb salve 
quickly relieves pain, swelling 
and aids healing. 4 oz. net. 
© 12Dec56; KK124288. 
WEBER SPORTWEAR MANUFACTURING CO. 
This is your garment lettering kit. 
Your team, firm, or own name ... 
on matching fabric ... © Gar- 
ment Lettering Co. of America, 
a division of Weber Sportwear 
Manufacturing Co., entirely owned 
by Albert Weber; 20Mar57; 
KKI23970. 

WEBSTER, WILLIAM. © 

Prom the Silver Strait to the 
Golden Gate. Cancelled stamps, 
foreign & domestic. (In The 
Brooklyn spectator. Mar. 29, 
1957, p. 9) © 29Mar57; KK124249. 
V/ECO PRODUCTS CO. © 

Or. V/est's insta-clean denture 
cleanser. Contents k oz. 
O 7Jan57; K]a227o9. 
The genn-flghter works while he 
plays. The all new Dr. West's 
germ-fighter toothbrush. (in 
Parent's magazine, Nov. 1956, p. 4) 
Appl. author: J. Walter Thomp- 
son Co. © 250ct55; KKI23160. 
Gem-fighter, you've had a busy day. 
The all new Dr. West's gena- 
fighter toothbrush. (in Parents' 
magazine, Apr. 1957. p.4) Appl. 
author: J. Walter Thompson Co. 
© 25Mar57; KK124912. 
Gera-figbtarm are clean as Sunday 
all week long; the all new Dr. 
West's germ-fighter toothbrush. 
(In Parents' magazine. May 1957, 
p.4) Appl. author: J. Walter 
Thompson Co. tJ 25Apr57; 
KKl 26217. 
Joel McCrea's toothbrush; the all 
new Dr. West's germ-fighter tooth- 
brush. (In Look, May 28, 1957, 
p. 30) Appl. author: J. Walter 
Thompson Co. lu l4May57; 
KK126214. 
Look what we found in our fan mall ; 
the all new Dr. West's germ- 
fighter toothbrush. (In Life, 
Deo. 3, 1956. p. 6) Appl. au- 
thor: J. Walter Thompson Co. 
O 3ON0V56; KK123142. 
New p.erm-riKhtcr toothbrush deatroyo 
oi- Inlilbltu Rcrmo that fall on 
and hold to It. The all now Dr. 
West's goi-m-riKliter toothbrush, 
(In Parent's maga.-.Uie, Fob. 1957, 
p.4) Appl. author: J. Walter 
Thompson Co. o P'^Jan^Y ; 
ICKI23159. 



New products for dally living; Dr. 
West's germ- fighter toothbrushes. 
New toothbrush leads two lives. 
(In Life, Apr. 15, 1957, p. 20?) 
Appl. author: J. Walter Tniompson 
Co. © 12Apr57; KK124910. 
New products for dally living. New 
toothbrush comes out gem-flght- 
ing. Dr. West's. (In Life, Mar. 
4, 1957, p. 6) Appl. author: 
J. Walter Thompson Co. © lMar57; 
KKI23999. 
New products for dally living; the 
germ-fighter action begin* right 
now. The Dr. West's germ- 
fighter's ... toothbrush. (In 
Life, May 27, 1957, p. 88) Appl. 
author: J. Walter Thompson Co. 
© 24May57; KKI26215. 
Question column. Question of the 
month. How much time do you 
spend brushing your teeth? 
Charles E. Cox, Mrs. Michael 
McCormack [and others] (In Look, 
Feb. 5, 1957, p. 16) Appl. au- 
thor: J. Walter Thompson Co. 
© 22Jan57; KKI23156. 
Question column. Question of the 
month. What is your most impor- 
tant reason for toothbrushlng? 
Mrs. John Hickey, Joseph Ski over 
[and others] (In Look, Jan. 8, 
1957, p.4) Appl. author: 
J. Walter Thompson Co. © 24Dec56 
(in notice: 1957); KK123157. 
Question column. Question of the 
month. What qualities do you 
look for in a toothbrush? Victor 
Young, Eileen Johnston [and 
others] (In Look, Mar. 5, 1957 > 
p. 26) Appl. author: J. Walter 
Thompson Co. © 19Feb57; 
KKI23998. 
Question column. Question of the 
month. Who buys the toothbrushes 
for your family? Mitchell Laza- 
rus [and others] The tQl new Dr. 
West's germ-fighter toothbrush. 
(In Look, Apr. 2, 1957, p.l4) 
Appl. author: J. Walter Thompson 
Co. © 19Mar57; KKl 24909. 
Where's the fight? Dr. West's germ- 
fighter toothbrush. (In Parents' 
magazine. Mar. 1957. p.4) 
Appl. author: J. WaUter Thompson 
Co. © 25Peb57; KK123997. 
Who are the best germ-fighters, 
girls, boys? The all new Dr. 
West's germ-fighter toothbrush. 
(In Parent's magazine, Jan. 1957. 
p.4) Appl. author: J. Walter 
Thompson Co. O 24Dec56 (in 
notice: 1957) ; KKI23156. 
WEINKEB, ALEXANDER * SAM MEINhEB, co- 
partners, EAST COAST KOOD MEKCHANTS 
CO. SEE Eaat Coast Food Merchants 
Co. 
WEINKEB, SAM 4 ALEXANDER WKINKEB, co- 
partners, EAST COAST FOOD MKRCHANTS 
CO. SEE East Coast Food Mercbanta 
Co. 
WEISBROD, HAROLD k LOUIS WKISBROD 
romUiig the co-partnership PALOMAR 
CO. SEE Palomar Co. 
WEISBROD, LOUIS * HAROLD WEISBROD 
fonnlng the 00 -partnership P ALOMAR 
CO. SK£ Palomar Co. 

WEIS2, C. H. © 

Oun Jerks no. 2. (In Wolsa antique 
woopona portfolio, lVi»<>) Appl. 
Buthor: W. L. Hawklna. O llDoc'.6; 
KK1.';'7I»1. 

WKLCH ORAPK JIUCB CO. . INC. O 

Refroahmpnt wine. 4/5 Qt. oonoora 
grai^ wlnr. o lS«p55J 

KKl;•^070. 



COMMERCIAL PRINTS AND LABELS 



Jan.-Jur 



WELCKER CORP. © 

CID dry-storage, antl-corroslve 
care for idle and reserve equip- 
ment; gives full protection to 
boilers, tanks ... Appl. au- 
thor: Clyde Joseph Welcker. 
© 10Jun57j KK12615JV, 
Dry-storage, anti-corrosive CID 
for boilers tanks, Ptorage bins,- 
stops rusting ... 1 unit, 
Appl. author: Clyde Joseph Welck- 
er, © 28May57; KKI26133. 

WELLCO SHOE CORP. © 

My monuny always buys us those nice 
Wellco Poamtread . . . washable 
sllDoers. (in Parents' magazine, 
Apr. 1957, p. 130) © 21Mar57; 
KK124416. 
Presenting Wellco 's new de luxe 
line; slimline Foamtreads, super 
lightweight slippers ... (in 
Footwear news, Feb. 22, 1957, 
p. 17) © 22Peb57; KK125645. 
Win a '58 Cadillac by ,<Tettinr' the 
most out of Life with Wellco Foam- 
tread slippers. (In Footwear nevjs , 
Jan. k, 1957, p. 8-9) '5 14-Jan57; 
i3C122303. 
You have just bought your child the 
finest slippers ever made; Foam- 
treads. 12Dec56; KK122675. 

WESSNER, FRANCES C. © 

The revolutionary new flower-clip, 
by Marfran. Now, uss fresh flow- 
ers for accessories ... 
© 23May57; KKI26267. 

WESSON OIL & SNOWDRIFT SALES CO. © 
Pry in the living room, if you like, 
there's no smoke with delicate 
Wesson oil. Pan-fried shrimp 
royal'. (in Good housekeeping, 
Apr. 1957, p. 157) Appl. author: 
Fitzgerald Advertising Agency, 
Inc. © 19Mar57; KK124795. 
A great baking discovery may be 
right on your pantry shelf; stir- 
n-drop cookies. (In Good house- 
keeping, Jan. 1957, p. 115) Appl. 
author: Fitzgerald Advertising 
Agency, Inc. 20Dec56; KK12267l4^ 
New idea: Just 10 shakes for pan- 
cakes; quick start, just pour 
VJesson oil. (In Good house- 
keeping, Feb. 1957, p. 123) 
Appl. author: Fitzgerald Adver- 
tising Agency, Inc. 22Jan57; 
KK1225i4.0. 
New Wesson oil recipe makes tender, 
flaky pie crust in half the time. 
Cherry pie. (in Good housekeep- 
ing. Mar. 1957, p. 136-137) 
Appl. author: Fitzgerald Advertis- 
ing Agency. © 19Peb57; KKI23JH3. 

WESTERN PLASTIC PRODUCTS. 

As you decide v;hat you need in West- 
em plastic slot badges, this 
sheet will come in handy for fig- 
uring your order. (Estimate and 
order blank) O V/llllam Earl 
Williams sole oimer V/estem Plas- 
tic Products; lJan57; KKI25103. 
WESTERN WAXED PAPER DIVISION, CRuWN 
ZELLERBACH CORP. SEE Crown Zeller- 
bach Corp, 
WESTINGHOUSE , accepted alternative 
designation of WESTINGHOUSE ELECTRIC 
CORP. SEE Westlnghouse Electric 
Corp. 
WESTINGHOUSE ELECTRIC CORP. 

Valance, cornice and cove lighting. 
(Westingthouse home lighting 
department) © Westlnghouse, 
accepted alternative designation 
of Westlnghouse Electric Corp.; 
2May57; KK1255'*'*. 
WHIPPLE. E. L. a.k.a. EDSON L. 

Whipple, Sr. SEE Whipple, Edson L. , 



WHIPPLE, EDSON L. , SR. 

Mobile shoe service. (Mobile shine) 
© E. L. Whipple a.k.a. Ecson L. 
Whipple, Sr. ; 27Mar57; KK12560'V. 

VffllRLPCCL-SSEGER CORP. 

The better food budget selector; 
better food budget v;ith RCA Whirl- 
pool freezers. 15Aur56; 
KKI2278I4.. 

WHITBEY-REHBOCK ADV., INC. 

The choice of the 1956 Olympic team 
should be yours too. Ocean Cham- 
pion nylon racing trunks. (In 
Scholastic coach. Mar. 1957, p. 67) 
IJM: "new format, business reply 
ad." © 5Mar56; KK123707. 

WHITE, WELD & CO. © 

Hercules Powder Company; a study 
of its cowBon stock. © 8Mar57; 
KKI25125. 

WHITEHALL PHARMACAL CO. © 

Announce new way to drain sinus 
cavities without puncturing; 
Dristan tablets. (In The York 
dispatch, York, Pa., Jan. 8, 
1957, p. 11) Appl. author: Rob- 
ert Pasch. © 8Jan57; KK123295. 
Car-sick, air-sick, sea-sick nau- 
sea stopped in minutes by new 
discovery; Triptone. (In Jackson- 
ville journal, liov. 16, 1956, 
p. 10) Appl. author: Reginald G, 
Da"ierell. © l6Nov56; KK122lj.55, 

Car-sick stomachs; Triptone. (in 
Fresno bee, Fresno, Calif., Nov. 
25, 1956, P.20-D) Appl. author: 
Reginald G. Damerell. © 25Nov56; 
KK12214.56. 

Cold misery stopped by tablet dis- 
covery that drains all 8 sinus 
cavities; Dristan. (In Schenec- 
tady razette, Jan. 23, 1957, 
p.l5) Aopl. author: Thomas L. 
Greer. ©' 23 Jan57; I«1227o,V. 

Cold sufferers: substance doctors 
prescribe most to restore free 
breathing available now without 
prescription; Dristan. (In Toledo 
blade, Oct. 8, 1956, p.13) Appl. 
author: Robert Pasch. © 8oct56; 
KKI22I4.57 . 

Drug prescribed most by doctors for 
nervoxis indigestion now available 
without prescription; Soothol. 
(In Deseret news. Salt Lake tele- 
gran, Nov. 23, 1956, P.12A) 
Appl. author: Emory Ward. 
23Nov56; KK122101. 

Famous doctor for women tests new 
douche for feminine hygiene, re- 
ports 100^ satisfaction; Needol. 
(In The Charlotte news, Charlotte, 
N. C, Mar. 20, 1957, P.6b) 
Appl. author: Emlle L. Prisard. 
© 20Mar57; KK125908. 
Faster, easier way to relieve acid 
indigestion; rid stomach of gas; 
BiSoDol. (In Knoxville news- 
sentinel, Feb. 6, 1957, p. 8) 
Appl. author: Emory Ward. 
© 6Feb57; KK12329'^. 

!iay fever victims can now breathe 
freely again, curb further pollen 
Irritation; Drlal. (In The Cedar 
Rapids gazette. Cedar Rapids, 
Iowa, Aug. 23. 1956, p. 15) Appl. 
author: Harold D. Frazee. 
23Aug56; KKI22098. 

How women can remove facial hair 
without electrolysis; special re- 
lease to this paper; Neet. (In 
Charleston evening post, Charles- 
ton, S. C, Oct. 9, 1956, p.5A) 
Appl. author: Florence O'Brien. 
90ct56; Kia22627. 



New discovery brings relief from 
acid Indigestion, never before 
possible without prescription; 
Soothol. (In Rochester times- 
union, Oct. 19, 1956, p.13) 
Appl. author: Emory Ward. 
© 190ct56; Kia22097. 
New drug for coughing reaches chest 
area in minutes; Dondryl. (In 
Binghamton press, Jan. 11^, 1957, 
p. 2) Appl. author: W. Norman 
Graham. © lli.Jan57; KK122763. 
New nose-head mist formula clears 
head-cold congestion, actually 
kills germs, safely; Drlal. (In 
Rochester times-union, Oct. 16, 
1956, p. 10) Appl. author: Harold 
D. Frazee. © l60ct56; KK122099. 
Kew relief for hay fever victims 
with this new tablet invention; 
Jristan. (In Toledo blade, Aug. 
13, 1956, p. 6) Appl. author: 
'.I. I.'orman Graham. O 13Aug56; 
iaC121989. 
New spray mist for hay fever vic- 
tims; quickly restores deep, 
clear breathing; Drlal. (In 
Rochester times-union, Aug. 16, 
1956, P.II4.) Appl. author: 
Harold D. Frazee. © l6Aug56; 
KK122100. 
Science discovers new way to remove 
warts before they spread; Com- 
pound W. (In Evening news, 
Harrlsburg, Pa., Apr. 1, 1957, 
p. 11) Appl. author: Erwln A. 
Levlne. © lApr57; KK125909. 
Sinus relief without surgery; new 
instant-acting nose-head mist , . . 
Drlal. (In New Britain herald. 
New Britain, Conn., Mar, 5, 1957, 
p. 6) Appl. author: Harold D. 
Frazee. © 5Mar57; KKI262OO. 
2 scientists find easy way to re- 
move facial hair at home without 
electrolysis, by Kadlne V/right. 
Neet. (In The Charleston gazette, 
Oct. 8, 1956, p. 18) Appl. au- 
thor: Florence O'Brien. 
60ct56; iaa22626. 

WHITEWATER RAINCOAT CO. © 

Plassie plastic rainwear; bingo 
rainhood. Figure of woman in 
ralnhood that extends over 
shoulders. Appl. author: Mil- 
print, Inc. © 25Feb57; KKI23851. 

Plassie plastic rainwear; boy's 

raincoat. Figure of boy [wearing] 
raincoat. Appl. author: Mil- 
print. Inc. © 25Peb57j KK123854. 

Plassie plastic rainwear; girl's 
raincoat. Figure of girl [wearing] 
raincoat. Appl. author: Mil- 
print, Inc. © 25Peb57; KK123853. 

Plassie plastic rainwear; lady's 
raincoat. Figure of lady wearing 
raincoat. Appl. author: Mil- 
print, Inc. © 25Peb57; KK1238Jf9. 

Plassie plastic rainwear; man's 

raincoat. Figure of man [wearing] 
raincoat. Appl. author: Mil- 
print, Inc. © 25Peb57; KK123852. 

Plassie plastic rainwear; shrimp 
cape. Figure of girl with rain- 
cape over her. Appl. author: 
Mllprlnt, Inc. © 25Peb57; 
KKl 23850. 

WHITLOW, FLETCHER. 

Doodle page of the month. Pages 
9 & 10, series 7. SEE Craftool 



IffllTHAN (STEPHEN F. ) & SOU, INC. © 
Vflio-says men don't understand women. 
Sampler. [Brunette pirl kissing 
snillnp blonde man] (In The Sat- 
urday evening post, Dec. 15, 1956) 
15Dec56; KKI21990. 



CURRENT REGISTRATIONS 



Who says men don't understand wom- 
en. Sampler; chocolates & con- 
fections. [Blonde hugging smug 
man] (in The Saturday evening 
post, Feb. 9, 1957) © 9Peb57; 
KK123217. 
V/ho says men don't understand wom- 
en. Sampler; chocolates 0; con- 
fections. Pinwheel assortment. 
[Brunette holding rabbit; hugging 
man] (in The Saturday evening 
post, Apr. 20, 1957) © 2CApr57; 
KK124it89. 
Who says men don't understand wo- 
men. Sampler, chocolates & con- 
fections [Silver-haired girl 
leaning against man in txixedo] 
(In The Saturday evening post. 
Mar, 2, 1957) © 2Mar57; 
KKI23385. 

WHITMAN PUB. CO. © 

Clown Capers. Loads of fun for all 
ages; a game that's different ... 
Game board, cards and instructions 
for 2, 3 or 4 players. 
No.'t725:100. © l8Mar57; 
KK12t749. 
Tell-a-Tale picture puzzles; fun 
time. Tell-A-Tale Gaines. 5 
puzzles on heavy board. 
No. 4429: 29. © 24jan57 (m no- 
tice: 1956); KK124746. 
Tell-a-Tale picture puzzles; pet 
animals. Tell-A-Tale Games. 5 
puzzles on heavy board. 
No. 4429:29. © 24jan57 (in no- 
tice: 1956); KK124748. 
Tell-a-Tale picture puzzles; play 
time. Tell-A-Tale Games. 5 
puzzles on heavy board. 
No. 4429: 29. © 24jan57 (in no- 
tice: 1956); KKI24747. 
12 cute Mickey Mouse valentines 
with gummed envelopes. 6048. 
© 7Jan57; KKI25138. 

WHITMORE MANUFACTURING CO. © 

Liquid gear composition; Handl-Lube. 
Net wt. 16 0Z8. © 13May57; 
KKI2590I. 

WILDER, ALFRED A., ED C. MOSESIAN, 
NEWTON J. CAFFEJIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 

WILLIAMS (R. R, ) INC. © 

Amazing new ... Wash 'n Drl; the 
moist clcEuislng tissue in the neat 
carry-pak that washes and cools 

face and hands (in The New 

Yoricer, May 18, 1957) Appl. au- 
thor: Ellington & Co., Inc. 
© l8May57; KKl 26287. 

The feminine hygiene need that has 
been missing for difficult days. 
Prances Nell, hyglenlst, advises 
... Memo. (in Blnghamton press. 
May 27, 1957) Appl. author: 
Ellington & Co., Inc. © 27May57; 
KKl 26286. 

Memo, premolBt towelette for per- 
sonal hygiene. Twenty-one pack- 
ets. (J 73ep56; KK123557. 
New concept in clean-up convenience; 
Wash 'n Drl. SE-2-1. © 20Aug56; 
KKI23556. 

Waoh-'n-Drl, the miracle moist 
towelette; washes hands and face 
without water, soap, towel. 
Twonty-onc packets. C 40ct55; 
KK12:)535. 

WILLIAMS (WALTER) CANDY CO. O 

DelloloUB salt water taffy. Wt. 

10 oz. Appl. author: BowBan'a 

Print. Co. © l»Uiy57; KK125501. 

Halloween tricks or treats, I^^ll 

pound. (uHMar57; 1CK124055. 



WILLIAMSON-DICKIE MANUFACTURING CO, © 

Dickies new look for everyday best; 
actiou-fitted work clothes. (In 
Look, June 11, 1957, p.ll6) 
Appl. author: Albert Evans, Jr. 
© 4Jun57; KK125761. 

In a bind on the Job? Get Dicl'.icr. 
action-fitted work clothes. (in 
Life, Mar. 18, 1957, p.155) 
Appl. author: Albert Evans, Jr. 
© l4Mar57; KK124500. 

Look better in Dickies Slacktimes, 
for less than you'd guess; wash- 
able casuals. (In Esquire, Apr. 
1957, p. 142) Appl. author: 
Albert Evans, Jr. j 7Mar57; 
KK124499. 

Men who wear the pants in the family 
wear Dickies action-fitted woric 
clothes for pride and comfort. 
(In Sunset, June 1957, p.ll2) 
Appl. author: Albert Evans, Jr. 
© 25May57; KKI26118. 

Whistle bait, that's you in Dickies 
Slacktimes; casual clothes. (In 
Esquire's apparel arts, Apr. 
1957 » p. 10) Appl. author: Albert 
Evans, Jr. © lApr57; KK124945, 

l/ILLYS MOTORS, INC. 

Extraordinary; now, the completely 
new forward control Jeep PC-150. 
(In itie Saturday evening post, 
oec. 29, 1956, p.3r.-39) Appl. 
author: I.orraan, Cralp; & KuTFiel, 
Inc. © 25Dec56; KK122l|.06. 
New capacity; new maneuverability; 
new style; new Jeep forward con- 
trol 4-wheel drive FC-I50. (In 
The Saturday evening post, Jan. 
26, 1957, p. 73) Appl. author: 
Norman, Craig & Kummel, Inc. 
© 22Jan57; KK124246. 
WII,-0-WAY FARM, INC. O 

GooQ-E milk. Purple Cow brand; homo- 
genized milk. One half gallon 
liquid. (^ 3Dec56; KKI22315. 
WILSON, RAY ALEXANDER, JR. & CHARLES 
LEONARD SEATON forming the partner- 
ship SEATON-WILSON MANUFACTURING CO. 
SEE Seaton-Wllson Manufacturing Co. 
WILSON & CO., INC. © 

Eager; Ideal dog food has more beef; 
pressure cooked. (In The Ameri- 
can home) Appl. author: United 
States Advertising Corp. 
© 27Dec56; KK123846. 
Eager; Ideal has more beef, pres- 
sure cooked . . . nutrients essen- 
tial for dog health. (in Parade, 
St. Petersburg times. Mar. 3, 
1957. p. 30) Appl. author: 
United States Advertising Corp. 
© 3Mar57; KKl 23463. 
He knows; Ideal has more beef, 
pressure cooked; dog food, (in 
Parade, Apr. l4 , 1957, p.i4) 
Appl. author: United States Ad- 
vertising Corp. © l4Apr57; 
KK124428. 
He knows; Ideal has more beef, 
pressure cooked; dog food. 
(In The American home, Apr. 1957, 
p. 46) Appl. author: United 
States Advertising Corp. 
© 21Mar5Y: KX124299. 
Precious moments; Ideal dog food 
has more beef, pressure cooked. 
(In The American home. Mar. 19S'. 
p. 40) Appl. author: United 
States Advertising Corp. 
C 21Peb57; iaci2345o. 
Precious momenta; Ideal has more 
beef, pressure cooked; dog food, 
(in Parade, Mar. 17. 1957, p.25) 
Appl. author: United States Ad- 
vertlnlng Corp. O 17Mnr57 : 
KK124427. 



WILI.IAI'UJ, WILLIAM liAlU, nolo 
WESTERN PLASTIC PRODUCTS. 
Western Plastic Products. 



SEE 



tory; here are complete facts 
about WUson's new dimension ... 
Appl. author: John Powers Conde. 
© 10Jun57; KKI26162. 
I'm selling; open frozen food sales 
cases. Appl. author: John Powers 
Conde. NN: "revision of illus- 
trations and type changes de- 
scribing alteration of product." 
© 22Jan57; KK123843. 
I'm storing; I'm selling. New prof- 
it for food stores; frozen food 
sales cases. Appl. author: John 
Powers Conde. NM: 'revision of 
illustrations and type changes de- 
scribing alteration of product." 
© 22Jan57; KK123844. 
New dimension bulk coolers. Pocket 
selection chart. Appl. author: 
John Powers Conde. ® 12Mar57; 
KKI24503. 
New dimension; there's a Wilson 
bulk cooler to fit your needs. 
Appl. author: John Powers Conde. 
© 17Jun57; KKI26334. 
No matter how large your herd, you 
need a new dimension In your milk 
cooling. Appl. author: John 
Powers Conde, © 3Jun57; 
KKl 26288. 

Zero safe upright expandable *tor- 
age freezers; this freezer grows. 
Appl. author: John Powers Conde. 
NM: 'revision of illustrations 
and type changes describing 
alteration of product. © 22Jan57; 
KKI23845. 
WINKLER, LILLIAN S. © 

Mrs. Winkler's ... original Texas 
chill pie. Net wt. 7 1/2 oz. or 
more. © 20Mar57; KK126411. 
WINTHROP SHOE CO. , division INTERNA- 
TIONAL SHOE CO. SEE International 
Shoe Co. 
WOLCH NUT i CANDY CO. © 

Fresh Pack salted mixed nuts. 14 
ounces net. (Associated with the 
representation of a daisy) 
© 10ct56; KKI231SI. 
WOMAN'S DAY, INC. P 

Everyone agrees: we've made a new 
woman out of Woman's day, the 
A & P magazine. (In The New York- 
er, Mar. 23, 1957, p. 62-63) 
© 2lMar57; K?;123975. 
Scissors, typewriter ribbon, layout 
pad, rubber cement. Woman's Day, 
the A & P magazine. (In The New 
Yorker, Feb. I6, 1957, p. 65-66) 
© l4Feb57; KKI2317I. 
6 great soup recipes from 6 faaouB 
restaurants. All In one Woman's 
day, the A & P magazine, (in Ttie 
New Yorker, Oct. 27, 1956, p.60- 
61) Appl. author: Doyle Dane 
Bembach, Inc. O 250ct56; 
KK124003. 
Some operation we Just did; we've 
tmde a new woman out of Woman's 
day ... the A 4. P maga-lne. (In 
The New Yorker, Jan. 19. 1957. 
p.46-»y) ^' l7Jan57; KK12>X>4. 

WONDER-BRA CO., INC. C 

You can see it in her face; she's 
wearing Wonder-Bra. (In Cham, 
Apr. 1956. p. 167) I^PPl. author: 
C, J, Herrlck Associates. 
O 22Mar5o; KK1.:33>6. 
WOOD (ALBKRT) * FIVK SONS, INC. C 
They found the answer, by Franc 1b 
Wood. How to Invent over a mil- 
lion doUara In ayna«oKue furni- 
shingB ... Synagogue. 
C 21Apr57: KKlP^a?*). 
They found the answer, by Francl* 
Wood. How to InveBt ten million 
dollars In church rumlahlive* 
.,. Church, C 21Apr57; 
nC18«825. 
WOOD. FRANCIS FROST. 

They found tha answer. SES Wood 
(Albert) h Flira 3onB. Ino. 



COMMERCIAL PRINTS AND LABELS 



WOOD (J. R.) & SONS, INC. © 

Actual letters prove Artcarved's 

permanent value plan for 

selling dlEunond rings. (In 
Jewelers' circular-keystone, Oct. 
1956, p. 84-85) Appl. author: 
Batten, Barton, Durstine & Oabom, 
Inc. © 10ct56; KK125664. 
Artcarved diamond and wedding rings; 
precious beauty, permanent value. 
Van Ujck set, Divinity set [and 
others] (In Seventeen, Nov. 1955, 
p. 121) Appl. author: Batten, 
3arton, Durstine & Osborn, Inc. 

<!) ii:ov55; !aci22902. 

Artcarved diamond and wedding rings; 
the diamond that's guaranteed for 
permanent value. Canterbury set, 
Wellesley set [and others] (in 
Glamour, Apr. 1957, p.l3) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 22Mar57; 
KKI25668, 

Artcarved diamond and wedding rings; 
the diamond that 'a guaranteed for 
permanent value. Sedgwick set, 
Andover set [and others] (in 
Life, Feb. 18, 1957, p.125) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© l4Peb57; KKI23400. 

Artcarved diamond and vreddinc rings. 
.."hich ring can you be sure will 
always keep its value? (In Life) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. O 20Sep56; 
KKI22875. 

Artcarved diamond and wedding rings; 
your loveliest selection of wed- 
ding rings, guaranteed for a life- 
time, lona set. Heartbeat set. 
Brilliance set [and others] (in 
Bride's magazine, spring 1957, 
p. 125) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© 15Jan57; KK125444. 

Beloved by brides for over IO6 

years; Artcarved diainoiid and wed- 
ding rings. Largo set. Eternal- 
ly Yours set [and others] (In 
Bride's magazine, summer 1956, 
p. 9*4-) Appl. aut; or: Batten, Bar- 
ton, l^irstine & Osborn, Inc. 
e> 15Apr56; KK122903. 

Beloved by brides for over IO6 

years; Artcarved dia;nond and wed- 
ding rinss. 'i'enderness set. De- 
votion sat [and others] (In 
Brides ma.razino, spring, 1956, 
p.i).0) Appl. author: Batten, Bar- 
ton, Durstine 5; Osborn, Inc. 
'^ 15Jan56; KK122901. 

Choose the diamond that's guaran- 
teed for pennanent value; Art- 
carved. [Bride holding pink 
bouquet] (In Seventeen, May 
1956, p. 14-15) Appl, author: 
Batten, Barton, Durstine & Os- 
born, Inc. O ltlay56; KK122026. 

Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved. [Bride holJlnf; talisman 
roses] (In Seventeen, Mar. 1956, 
p. 29) Appl. author: Batten, Bar- 
ton, iAirstine & Csborn, Inc. 
O lHar56; KK12202l|. 

Choose t)ie diamond that's guaran- 
teed for permanent value; Art- 
curved. (Bride with hand on 
flowers] (In Seventeen, I'^eb. 
1956, p. 115) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. o l!.'ebS6; KK122023. 

Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved. Casablanca set. Revela- 
tion set [and others] (In Life, 
Mar. 8, 1956) Appl- author: 
Batten, Barton, Durstine & Osborn, 
Inc. © eMar56; KK125047. 

Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved. Dept.S-36. (In Seven- 



teen, Apr. 1956, p. 17) Appl. 
author: Batten, Barton, Jurstine 
& Osborn, Inc. P) lApr56; 
KKI22025. 

Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved. Dept.S-56. (In Seven- 
teen, J\ine 1956, p. 17) Appl, 
author: Batten, Barton, Durstine 
& Osborn, Inc. lJun56; 
KKI22027. 

Choose the diamond that'; 



lent \ 



Art- 



carved diamond and v 
Ber':shire set, Vor-ue set land 
others] (In Look) Appl, author: 
Batten, Barton, Durstine u Osborn, 
Inc, © 20War56; IGa22879. 
Choose the diamond that's 5-uaraJi- 
teed for permanent value; Art- 
carved diamond and vredding rings, 
Brookdale set, Beelcnan set [and 
others] (In nadenoiEelle, liay 
1956) Appl. author: Batten, Bar- 
ton, Durstine Cz Csborn, Inc. 
© 29Apr56; ICK122885. 
Choose the diamond that's guaran- 
teed for pennanent value; Art- 
carved diamond and wedding rings. 
Brunswick set, Orford set [and 
others] (In Look) Appl. author: 
Batten, Barton, Durstine .; Osborn, 
Inc. © 21Peb56; KKI22878. 
Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved diamond and wedding rings. 
Imperial set. Prudence set [and 
others] (In Mademoiselle, Feb. 

1956, p. 23) Appl. author: Bat- 
ten, Barton, Durstine & Osborn, 
Inc. © 29Jan56; KK122907. 

Choose the diaimond that's guaran- 
teed Jor permanent value; Art- 
carved diamond and v/edding rings. 
Hiramar set, Carlton set [and 
others] (In Look) Apnl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 17Apr56; ICK122e80. 
Choose the diamond that's guaran- 
teed for permanent value; Art- 
carved diamond and wedding rinc!;s. 
Princeton set, Franciscan set [and 
others] (In Life) Appl. author: 
Batten, Barton, Durstine cc Osborn, 
Inc. © 10May56; iaa22B76. 
The dlanond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Casablanca 
set, Mlramar set [and others] 
(In Seventeen, Apr. 1957, p. 125) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © lApr57; 
KKI25438. 
The diamond that's guaranteed for 
permanent value; Artcarved dia- 
mond and wedding rings. Casa- 
blanca set, Wellesley set [and 
others] (In Mademoiselle, Mar. 

1957, p. 5) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 

© 28Peb57; KK1254?4. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings. Mlramar set, 
Tyrone set [and others] (In Look, 
Mar. 19, 1957, p. 95) Appl. au- 
thor: Batten, Barton, Durstine & 
Osborn, Inc, © 5Mar57; 1011254 36. 

The diamond that's guaranteed for 
permanent value; Artcarved diamond 
and wedding rings, Tyrone set, 
Princeton set [and others] (In 
Life, Apr, 15, 1957, p.l^J) 
Appl, author: Batten, Barton, 
Durstine & Osborn, Inc. 
© llApr57; KK125437. 

The diamond that's guaranteed for 
permanent value; Artcarved dia- 
mond emd wedding rings, Welles- 
ly set, Hoctume set [and others] 
(In Seventeen, Feb, 1957, p. 53) 
Appl. author: Batten, Barton, 
Dixrvtlne h Osborn, Inc. © ll'eb57; 
KKI23398. 



For the second consecutive year Art- 
carved diamond and vjedding rings 
have been awarded a Diamonds U,S,A, 
Award for e::cellence of desirn, 
(In ihe Jewelers' circular-l:ey- 
stone, Dec, 1S56, p,53) Appl. 
author: Batten, Barton, uurstine 
cc Osborn, Inc. © lDec56; K:122906. 
Hy Jim Is the smartest man on earth. 
Artcarved diamond and wedding 
rings. (In Seventeen, Mar. 1957, 
p. 24-25) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
© lHar57; KK125^35. 
My Jim is the smartest man on 

earth. Artcarved diamond and wed- 
ding rings. Oxford set. Palmyra 
set [and others] (in Seventeen, 
May J.957, p. 51) Appl. author: 
Batten, Barton, Durstine & Os- 
born, Inc, © lMay57; KKI25669. 
Now, tie In with Artcarved's spring 
advertising ,.. the Artcarved 
Permanent Value Plan. (in The 
Jewelers' circular-keystone, Feb. 
1957, p. 52-53) Appl. author: 
Batten, Barton, Durstine 4 Osborn, 
Inc. © lFeb57; KK125439. 
Permanent value, plus precious beau- 
ty, Artcarved Sheraton set. (In 
Look, Nov, 1, 1956, p,21) Appl, 
author: Batten, Barton, Purstine 
& Osborn, Inc. © lMov56 (in no- 
tice: 1955); KK122022. 
Precious beauty, perianent value; 
Artcarved diamond and vjedding 
rings. BerJrshire ring, Balmoral 
set [and others] (In Life) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. © 22Sep56 
(in notice: 1955); iaC122G77. 
Precious beauty, permanent value; 
Artcarved diamond and wedding 
rings. Brookdale set. Tenderness 
set [and others] (In Seventeen, 
Oct. 1955, p. 15) Appl. author: 
Batten, Barton, Durstine & Osborn, 

Inc. © ioct55; KK122900. 

Precious beauty, pennanent value; 
Artcarved diamond and wedding 
rings. Brunsvfick set. Heartbeat 
set [and others] (In liaderaoiselle. 
Sept, 1955, p.l|-7) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 29Aug55; KKI22897. 
Precious beauty, permanent value; 
Artcarved diamond and wedding 
rinrs. Van i/;,ck set, Princeton 
set [and others] (In Mademoiselle, 
Oct, 1955) Appl. author: Batten, 
Barton, Durstine oc Osborn, inc. 
29Sep55; iaci22899. 
This spring Artcarved's permanent 
value plan . . . diamond and wedding 
rings. (In The Jewelers' circu- 
lar-keystone, Feb. 1956, p. 62-63) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© lPeb56; KKI25661. 
Tie-in with Artcarved's next full 
page PVP ad In Glamour, Appl. 
author: Batten, Bartcn, Durstine 
k Oaborn, Inc. © lDec56 (in 
notice: 1955); KK122031. 
Today and on your silver anniversary, 
can you be 3UT<e of your diamond's 
value? Artcarved. Dept.G-l6. 
(In Glamour, Oct. 1956, p. 25) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 22Sep56; KKI25663. 
Today and on your silver anniversary, 
can you b« sure of your diamond's 
value? Artcarved. Dept.K-56. 
(In Look, Oct, 2, 1956, p. 127) 
Appl, author: Batten, Barton, 
D-jrstine & Osborn, Inc, © 20ct56; 
Wa22021, 
Today and on your silver s 



1 yo\ 
■alue? 



I be ! 



of yo, 



■ dial 



CURRENT REGISTRATIONS 



p. 95) Appl. author: Batten, 
Barton, Uurstine & Osborn, Inc. 
"> lAug56; KIC122028. 
Today and on your silver anniversary, 
can jou be sure of your diamond's 
value? Artcarved. Jept.S-76. 
(In Seventeen, Sept. 1, 1956, 
p. 24-25) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
'? lSep56; KKI22029. 
Today and on your silver anniversary, 
can you be sure of your diamond's 
value? Artcarved. iJept.5-66. 
(In Seventeen, Oct. 1, 1956, 
p. 125) Appl. author: Batten, 
Barton, Durstine 'u. Cnborn, Inc. 
10ct56; KKI22030. 
Today and on your silver anniversary, 
csm you be sure of your diamond's 
value? Artcarved. Dept,S-96. 
(In Seventeen, Nov. 1956, p. 29) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
© IN0V56; KKI25666. 
Today and on your silver anniversary 
can you be sure of your ditunond's 
value? Artcarved dieunond eund wed- 
ding rings. Brunswick set, Oxford 
set [and others] (In Glamour, 
Dec. 1956, p. 19) Appl. author: 
Batten, Barton, Durstine & Osborn, 
Inc. © 22NOV56; KK125894. 
Today and on your silver anniversary 
can you be sure of your aiainond's 
value ? Artcarved diauond and v;ed- 
ding rinps. Canterbury set, Wood- 
mere set [and others] (In Hade- 
moiselle) Appl. author: Batten, 
Barton, Durstine & Osborn, Inc. 
^ 290ct56; K]a22C86. 
Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Sheraton set, Casa- 
blanca set [and others) (In Look) 
Appl. author: Batten, Barton, Dur- 
stine & Osborn, inc. © 7Sep56; 
KKI2288I. 
Today and on your silver anniversary 
can you be sure of your diamond's 
value? Artcarved diamond and wed- 
ding rings. Woodmere set, Mira- 
mar set [and others) (In The Sat- 
urday evening post, Dec. 1, 1956, 
p. 87) Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
© 27Nov56; KKI2288U. 
Which ring can you be sure will 
always keep its value? Artcarved 
diamond and wedding rings. (in 
Look, Nov. 27, 195D, p.5'^) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
C 15NOV56; KKI25667. 
Your great chance to Increase dia- 
mond profito; Artcarved 'B next 
FVP ad in Look, March 19 Issue 
... Appl. author: Batten, Bar- 
ton, Durstine & Osborn, Inc. 
O 2Mar57; KK125429. 
Your lovelleot selection of wed- 
ding rings, guaranteed for a 
lifetime. Artcarved. lona set. 
Heartbeat set [and others] (in 
Modem bride, spring 1957, p.2) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
O 10Jan'j7; KK12:5^99. 
Your loveliest selection of wedding 
rlnKB. guaranteed for a lifetiae; 
Artcarved diamond and wedding 
ringH. Largo set. Garland set 
[and others J (in Bride 'u maga- 
zine, summer 1957, p.f^S) Appl. 
author: Batten, Barton, Durstine 
& Osborn, Inc. C 15Apr57; 
KKI25440. 
Your lovollout noloctlon of wotldln;'; 
rinciB guurontood for a llfotliM; 
Artcarvod diamond and wuddinf.; 
rlnr;8. Prudence not, Tondortiosa 
not (and othera) (In Bride 'a 



)nar^azine, winter 1956, p. 13) 
Appl. author: Batten, Barton, 
Durstine k Osborn, Inc. 

o i5oot56; na22905. 

Your loveliest selection of wedding 
rings, guaranteed for a lifetime; 
Artcarved diamond and wedding 
rings. Tenderness set. Simplic- 
ity set [and others) (In Bride's 
macazine, autumn 1956, p. 37) 
Appl. author: Batten, Barton, 
Durstine & Osborn, Inc. 
15JUI56; KK12290U.. 

WOODLAND P0RNITORE MANUFACTURING CO. © 
Dream home decorating within your 
reach with . . . ready-to-finish 
furniture by Woodland, Appl. 
author: Ben Duben. © lHay57; 
KKI25187. 

WCODLING, GEORGE V. 

Twin pack Buckeye Doubles. SEE 
Stahmer, Bernhardt. 

WOODWAHD, ALBERT Y. d.b.a. CUSTOM FIN- 
ISHERS GUILD. SEE Custom Finishers 
Guild. 

WOOLWORTH (P. W.) CO. © 

For kids of all ages; the bubble 
balloon . . . makes dozens of dif- 
ferent shapes ... © 23May57; 
KKI25752. 

WORLD WIDE EXTERI1INATING CORP. O 

W.W loves cieanllness, and {.romptly 
puts the kiss of death on r-oaches, 
ants, bedbugs ... e 7Feb57; 
KKI25005. 

SEE Worthington, 



WORTHIUGTOH, CLAIR BRICE. 

Christmas Bonus day; Sheldon is you 
most convenient Christmas pift 
shopping center. Brice Worth- 
ington L Sheldon Sun; l6Dec56; 
KK122912. 

WRIGHT & MCGILL CO. © 

The Mainllner Pre-Llne reel for 
spinning rods, for fly rods. 
(Circular FL-57) Appl. author: 
Karl E. Gerarden. © 29Mar57; 
KK124226. 

Mr. Dealer, we have something for 
you; Eagle Claw hooks. (Circular 
NL-557) Appl. author: Karl E. 
Oerarden. © 22Apr57; KKI25096. 

Stream & Lake spinning reel; gives 
finger-tip touch control of line 
and cast. (Circular NL-257) 
Appl. author: Karl E. Gerarden. 
22Jan57; KJa22671. 

WYBRANT SYSTEM. © 

Action speaks louder than words. 
Mr. H. H., Mr. P. C. [and others] 
... take your hair and scalp 
problems to Wybrant. (in New 
York dally news. Mar. 11, 1957. 
p. 55) Appl. author: William 
Wybrant. C llMar57; KK12'*922. 
Do you have cherophobla? Wybrant 
hair treatments. Introductory 
trial coupon. (in New York post, 
Apr. 2, 1957. p.'»8) Appl. au- 
thor: Wlllitun Wybrant. O 2Apr57; 
KK12'I507. 
"t^ minutes of sheer pleasure ... 
stops hair loss in 6 treatments 

(In New York dally news, 
Apr. 1, 1957, p. 58) Appl. au- 
thor: WllJliim Wybrant. O lApr')7; 
KK12'»^91. 
Halr-ralBlng plctureB. (In Now 
York poBt, Mar. 12, 1'^)'57, p.'^*) 
Appl. author: William Wybrant. 
o l2Marb7; KK125386. 



Hair-raising pictures, Mr. R. W. 
If you have a hair or scalp prob- 
lem ... (In New York post. Mar. 
5, 1957. p.'H) Appl. author: 
William Wybrant. © 5Mar57; 
Ba!:i25*01. 

Stop hair loss with six treatments 
... no other shampoo . . . (in 
New Yoric daily news, Apr. 8, 
1957, p. 63) Appl. author: Wil- 
liam V/ybrant. © 8Apr57; 
KKI24399. 
Stop hair loss with six treatments, 
or your money back. Accept a 
free nylon hair brush . . . (In 
Dally news. New York, Feb. 25, 
1957, p. '+7) NH: revised word- 
ing. © 25Feb57; KK123847. 
Stop hair loss with six treatments 
or your money back. If you are 
worried about your hair and 
scalp ... (In New Y^rk dally 
news, Apr. 15, 1957, p.5l) 
Appl. author: William Wybrant. 
© 15Apr57; KKI24547. 
Stop hair loss with six treatments 
or your money back; if you value 
your personal appearance ... (In 
New York dally news. Mar. 4, 
1957, p. 55) Appl. author: Wil- 
liam Wybrant. © 4Mar57; 
KKI25372. 
Stop hair loss with six treatments 
or your money back. Mr. M. S., 
Mr. M. L. [and others] (in New 
York daily nc.;s. Mar. I8, 1957. 
p. 59) Appl. author: William Wy- 
brant. NM: rev. wording to con- 
form to current practices. 
© l8Mar57; KK124382. 

WYLER & CO. ^ 

Chicken noodle soup; a ready sou: 
mix, made with chicken meat. 
Cooks in 7 minutes, serves four. 
Net weight 2 ounces. Appl. au- 
thors: Arma S. Wyler & Norbert 
Schwarz. © 7Aug56 (in notice: 
19'^^) ; KK1230d3. 
Chicken rice soup, made with ohlcken 
■eat; a ready soup mix. Net 
weight 2 ounces. Appl. authors: 
Arma S. Wyler 4 Norbert Schwarz. 
© 10Sep56 (In notice: 19'*9) ; 
KKl 22009. 

WTNN OIL CO. O 

Friction proofing; upper cylinder 
for farm. Net contents: 1 U. S. 
gallon. C lMay57; KK125535. 



YAKIMA COUNTY PROCESSORS, INC. O 
Grape Jill brand, pure Washington 
State concord grape Juice. Net 
contents 1 pint 8 f 1 . oza. 
© lNov55; KK124009. 

YOOO & CO. O 

The Ideal gift for birthdays, wed- 
dlngB ... a girt certificate. 
O lPeb57: KK12'»lS»i. 
YOUNG (W, T.) P0OD'~, INC., aubsldiary 
of PR0CTI-3< * OAMPIB CO. SEK Prootor 
& Gamble Co. 



ZIPPT, INC. O 

Do your clothoa fori wondorful to 
woarT Zippy, easy ln.>nlni; »lar«h 
Ono quart. Appl. author; NltoH- 
• 11 Root. O ?ljunst.; nci»5*79. 



RENEWAL REGISTRATIONS 



A list of prints and labels for which renewal registrations were made during 
the period covered by this issue. Arrangement is alphabetical under the name 
of the claimant of renewal copyright. Information relating to both the original 
and the renewal registration is included in each entry. 



Al-IERICAN POP COIUJ CO. 

American Beauty giant pop corn. 
© lSep29; Label 36820. American 
Pop Corn Co. (P); 26Jan57; 
R1&5M4-9. 
Jolly Time brand pop com, 

© ITMar^; Label 37"^ 5^. American 
Pop Com Co. (P); 12Jun57; 
R193338. 

BLUM, MRS. E. H. 

Horaeshoe brand, for pants & summer 
suits. © 23JU129: Label 36273. 
Mrs. E. H. Blum (P); 17May57; 
Rl 92177. 
BRUNSOW, SOPHIA B. 

Rose balm. O lJun29; Label 3612I4.. 
Sophia B. Brunaon (P); 22Jan57; 
R181+886. 

COLL INS -LEE CO. 

Preshur fish fillets. ly 4Apr29; 
Label 35962. Collins-Lee Co. 
(P); 7Peb57; Rlb6019. 

DUNN t MCCARTHY, INC. 

You need no longer be told that you 

have an expensive foot. 

© 29May29; Print 11922. Dunn & 

McCarthy, Inc. (P) ; 15Apr57; 

R190031. 
You need no longer be told that you 

have 8U1 expensive foot. 

e 19Jun29; Label 36242. Dunn & 

McCarthy. Inc. (P) ; 15Apr57: 

RI9OO3O. 



GENERAL INSECTICIDE CO., INC. 
Crow Tox. G 20Mar29; Label 

36013. General Insecticide Co., 
Inc. (P); 6Feb57; Rl 85902. 

GRUENDLER CRUSHER & PULVERIZER CO. 
On making molasses for Gruendler 
equipment; for cold mixing mo- 
lasses feeds, © 3Sep29; Print 
12155. Gruendler Crusher & Pul- 
verizer Co. (P); 21Jun57; 
Rl 94065. 

LIPTON (THOMAS J.) INC. 

Llpton'sTea. (Olive) © 10ct29; 
Label 38986. Thomas J. Llpton, 
Inc. (P); l4Peb57; RI86313. 

Llpton' s Tea. (Red) © 10ct29; 
Label 13136. Thomas J. Llpton, 
Inc. (P); l4Feb57; RI86315. 

Llpton' 3 Tea. (Salmon) © 10ct29; 
Label 38827. Thomas J. Llpton, 
Inc. (P); l4Feb57; R186314. 

MAKRANSKY (S.) & SONS, INC, 

A3 competition grows keener our 

business grows larger, n 28Jan29; 
Print II93I1.. S, Makransky & Sons, 
inc, (P); 2UJan57; Rl81|930. 

MARRIOTT, ELIZABETH K. 

Nu-Pyo. © lAug29; Label 36447. 
Mrs. John E. (Elizabeth K.) 
Marriott (p) ; l3Feb57; RI86326. 



PICARD PHARMACY, INC. 

Venus the motor oil with the perfect 
body. © l3Apr29; Label 36OI2. 
Picard Pharmacy, Inc. (p); 
llPeb57; RI86079. 

STANDARD BRANDS, INC. 

Flelschmann's baking powder. 

© 30Sep29; Label 37107. Standard 
Brands, Inc. (P) ; lApr57; 
RI8891I. 
Flelschmann's Phos-Po-Lac. 

© 26Dec29; Label 37187. Standard 
Brands, Inc. (P); lJul57; 
RI94336. 

TODD (E. M. ) CO., INC. 

Old Virginia bacon. © llApr29; 
Label 36014. E. M. Todd Co., 
Inc. (P); 20Peb57; Rl8710b. 

WALKER, IDA G. 

El Pato. © lJul29; Label 36372. 
Ida 0. Walker (P); lApr57; 
RI88912. 

ZIMMER (H. D. ) >. CO. 

If you still demand the best. 

^ 22Mar29; Print no. 11990. M. D. 
Zimmerman k Co. (P); 7Peb57; 
Rl 86020. 



I. S. UDVKMNMKNT 



mrtmi ttrrrx > 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 11. PART llB. NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1957 




COPYRIGHT OFFICE 
THE LIBRARY OF CONGRESS 

WASHINGTON loss 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 



CATALOG OF COPYRIGHT ENTRIES 
Third Series 

VOLUME 11, PART llB, NUMBER 2 



Commercial Prints and Labels 



JULY-DECEMBER 

1957 




COl'YRK^.HT OFFK^H 

THE LIBRARY OF (X)N(;RF.SS 

WASHlNt^TON : 1^)58 



n 



Preface 



The CATALOG OF COPYRIGHT ENTRIES is 
published by authority of sections 210 and 211 of 
Title 17 of the United States Code. Section 210 
provides in part: "The current catalog of copy- 
right entries and the index volumes herein provided 
for shall be admitted in any court as prima facie 
evidence of the facts stated therein as regards any 
copyright registration." 

The Catalog is subdivided to represent the classes 
of material listed in section 5 of said Title 17- The 
table at the end of this preface shows the organiza- 
tion of the Catalog, the symbols used with the 
registration numbers to distinguish the classes, and 
the prices of the semiannual issues. The annual 
subscription for each part is twice the price of a 
single issue and the complete catalog, including all 
parts, may be secured on a subscription basis for 
$20 a year. 

The record of each copyright registration listed 
in the Catalog includes a description of the work 
copyrighted and data relating to the copyright 
claim (the name of the copyright claimant, as given 
in the application for registration, the copyright 
date, the copyright registration number, etc.). 
Available information in the records of the Copy- 
right Office, including information relating to sub- 
sequent changes of ownership, can be obtained 
upon request and upon payment to the Register 
of Copyrights of the fee specified in section 215 
of said Title 17 ($3 for each hour of time consumed) 
for the conduct of a search of the records. 

In the case of each registration listed, except tor 
renewals, the deposit of a copy (or copies) of the 
work has been made in accordance with the provi 
sions contained in sections 12, 1?., or 215 of said 
Title 17, or, in the case of published three dimen 
sional works of art, there has been compliance with 
section 13 of said Title 17, which provides for the 
deposit of identifying reproductions in lieu of the 
work Itself. Foreign works, two copies ot which 



were deposited with a catlog card and application 
for registration under the waiver -of -fee provision 
in section 215 of Title 17 of the L'7iitecl States Code, 
are indicated by a zero immediately following the 
alphabetical symbol in the registration number. 
Fcr a more complete description of the contents 
of this issue of the Catalog see p. vii. 

Orders, payable in advance, for all parts of the 
Catalog oj Copyright Entries should be sent directly 
to the Register of Copyrights, Library of Congress, 
Washington 25, D. C. Orders may be placed for 
individual issues, as subscriptions for one or more 
parts, or for the complete Catalog, and for periods 
of one or more years. All orders should state 
clearly the title and the inclusive dates of the part 
wanted. Checks or money orders should be made 
payable to the Register of Copyrights. 

The Copyright Office welcomes inquiries, sugges- 
tions and comments on the content and organization 
of the Catalog. Such communications should be 
addressed to the Chief of the Cataloging Division, 
Copyright Office, Library of Congress, Washington 
25, D. C. 

Table of Organi::,ition 

Each part listed in the table records all current 
registrations in the class or classes indicated by the 
alphabetical symbols given. In each case the first 
letter of the symbol is that of the class under which 
registration is made; the second, it any. is a designa 
tion added by the Copyright Office for the purposes 
of statistical analysis. A zero immediately following 
the symbol (e. g., AFO, EFO) distinguishes a foreign 
work deposited under the waiver of-fee provision. 
The svmlxil R does not represent a class designated 
by the copyright law. jtut has been adopted by the 
('opyright Otiice to distinguish renewal copyright 
registrations These are recorded m a separate 
section ot those parts ot the C^ifulojj which cover 
the classes in which the winks were originally 



registered. Some parts also contain registrations 
made under other symbols if the subject matter or 
type of material is similar to that generally included 
in the part. 



Part 1 Books and Pamphlets, Including Serials and 

Contributions to Periodicals $2. 50 

A Books 

AF Books in foreign languages published abroad 

AI Books in the English language first published 

abroad 
BB Contributions to periodicals 
R Renewal registrations 

Part 2 Periodicals 1. 00 

B Periodicals 

BF Periodicals in foreign languages published abroad 

BI Periodicals in the English language first published 

abroad 
R Renewal registrations 

Parts 3-4 Dramas and Works Prepared for Oral 

Delivery 1.00 

C Lectures and other works prepared for oral 

delivery 
DF Dramatic and dramatico-musical works published 

abroad 
DP Published dramatic and dramatico'musical works 
DU Unpublished dramatic and ' dramatico-musical 

works 
R Renewal registrations 

Part 5 Music 3. 50 

EF Musical compositions published abroad 

EP Musical compositions published in the United 

States 
EU Unpubhshed Music 
R Renewal registrations 



Part 6 Maps and Atlases ^ 

F Maps 

R Renewal registrations 

Parts 7-11 A Works of Art, Reproductions of 

Works of Art, Scientific and Technical DraW' 

. iNGs, Photographic Works, Prints and Pictorial 

Illustrations 

GP Published works of art and designs for works 

of art 
GU Unpublished works of art and designs for works 

of art 
H Reproduction of works of art published in the 

United States 
HF Reproductions of works of art published abroad 
IP Published drawings or plastic works of a scientific 

or technical character 
lU Unpublished drawings or plastic works of a 

scientific or technical character 
JP Published photographs 
JU Unpublished photographs 
K Prints and pictorial illustrations published in the 

United States 
KF Prints and pictorial illustrations published 

abroad 
R Renewal registrations 

Part llB Commercial Prints and Labels 

KK Commercial prints and labels 
R Renewal registrations 

Parts 12-13 Motion Pictures and Filmstrips . . . 
LP Published motion picture photoplays 
LU Unpublished motion picture photoplays 
MP Published motion pictures other than photO' 

plays 
MU Unpublished motion pictures other than photo- 
plays 
R Renewal registrations 



LW 



TABLE OF CONTENTS 

Page 

Ourrent Registrations 97 

Renewal Registrations 191 

INTRODUCTION 



'ART llB lists prints and labels, published in 
»nnection with the sale or advertisement of articles 
)f merchandise or of services, which were registered 
n Class K under -the symbol KK. 
Arrangementlb ialphabetical under the name of the 
opyright claimant. Each work is described in a 
oain entry which includes information pertinent to 
he copyright claim. References lead from the names 
•f joint claimants and authors and from variant forms 
jf names . Works for which the subsisting copyright 
las been renewed are listed separately in the Re' 
lewal Registrations section. The copyright symbol 
^ following the name under which the entry is listed 
ignifies that the form of name use3 is that appearing 
n the application as claimant. The name is not 
gpeated following the copyright symbol © in the 
ntry proper unless it is necessary to record addi- 
ional information from the application not included 
1 the heading; e. g. : 

DILLON CREAMERY. © 
Double Dip. © 28Jan57; KK123663. 

CRAFTOOL CO. 
Dcxxile page of the month. © Craftool Pub. 
Co. t.a. Craftool Co.; 4jan57; KK122187. 
i Each main entry for currently registered works 
icludes, in addition to the name under which it is 
led, the following items of information if available 
nd applicable : 

1) Title, amplified if necessary by a brief de- 

scription of the pictorial content of the work 
and followed by any variant title. 

2) Names of contributors to the work. 

3) Series statement 

4) Special descriptive data, limited to registra- 
tions which app>eared in a newspaper or 
periodical, giving the name and issue date of 
the publication, and the number of the page 
on which the item will be found. 



5) Names of authors given in the application 

which do not appear elsewhere in the entry. 

6) Name of the employer in the case of a work 

made for hire, if so named in the application, 
together with the name of the employees 
when given. 

7) Copyright symbol ©. 

8) Name of the copyright claimant when it is 

necessary to record information given in the 
application which is not included in the 
heading. 

9) Date of publication as given in the application. 
10) Registration number. 

Whenever it is necessary to indicate a variation 
between the information given in the application 
and in the copy of the work with respect to the 
claimant's name or the date of publication, the data 
from the application are given first, followed by the 
phrase "in notice" and the data given in the work; 
e. g.: © Richard Roe &? Co.; 8Jan57 (in notice: 
1956); KKl 13000. 

For renewal registrations, the main entry includes, 
in addition to the name under which it is filed, the 
following items of information if available and 
applicable : 

1) Title. 

2) Copyright symbol. 

3) Date of original copyright. 

4) Original registration number. 

5) Name of the renewal claimant tolloweJ by a 

statement in parentheses, usually in ah 
breviated form, giving the biisis ot the 
renewal claim as supplied by the claimant, 
e. g., "John Doe &? Co. (P)" indicates that 
renewal of copyright is claimed by John 
Doe fer' Co. as proprietor. 

6) Date of receipt of the renewal ai-iphcation or 

the too, whichever is later 

7) Renewal registration luiinlxM. 



ABBREVIATIONS AND SYMBOLS 

The following list includes abbreviations and 
symbols used in this catalog with specific copyright 
or bibliographic meanings. Definitions are not given 
for abbreviations in common use. 
a.k.a. — also known as 

appl. — application 

-copyright symbol 



d.b.a. 



— doing business as 



NM — new matter 

p. —page, pages 

(P) — proprietor of a commercial print or 

label 

pseud. — pseudonym 

pub. — published, publishing 

rev. — revised 

t.a. — trading as 

v., vol., vols. — volume, volumes 



COPYRIGHT REGISTRATIONS FOR COMMERCIAL PRINTS AND LABELS 
July-December 195? 



Commercial prints and labels 4513 

"Renewals 18 

These figures represent the number of registrations 
or commercial prints and labels -for July-December 



1957, but do not necessarily represent the exact 
number of entries in this issue of the Catalog of 
Copyright Entries. Registration figures for other 
classes of material may be found in the respective 
parts. 



COMMERCIAL PRINTS AND LABELS 



CURRENT REGISTRATIONS 



A list of prints and labels published in connection with the sale or advertise- 
ment of articles of merchandise or of services, registered during the period 
covered by this issue. Arrangement is alphabetical under the name of the 
copyright claimant. References from the names of joint claimants and authors 
and from variant forms of names are interfiled. 



A 



AA WIRE PRODUCTS CO. © 

Blok-Lok; flush welded Blok-Lok; 
controls these cracks. (In 
Construction news, May IJ, 1957, 
p. 28) © 13May57; KKI27439. 
Blok-Lok flush-welded presenting 
data sheet no.l for the new 
Econo-Lok; Increases wall 
strength ... (in Modem concrete, 
Oct. 1957, p. 5) ^ 170ct57; 
KKI29900. 
Blok-Lok masonry reinforcing con- 
trols shrinkage cracking. (In 
The Concrete manufacturer (Pit 
and quarry). May 1957, p.J)^^) 
NM: dlagrammatlcally related to 
prev. reg. KK125550 with changed 
text, fy l4May57; KKl27'^'+l. 
Blok-Lok, the flush-weld masonry 
reinforcement ... (In Mason 
contractor news, July 1957, p. 3) 
& 27Jun57; KKI2816I. 
Data sheet no. 2 for Blok-Lok; In- 
creases wall strength, reduces 
wall costs. (In Modem concrete, 
Nov. 1957, p. 5) © 14NOV57; 
KKI30817, 
New Econo-Lok; fluoh-welded masonry 
reinforcement. (in Construction 
news. May 25, 1957, P.15) 
© 23May57; KK127'*'*0. 
New Ideas In design and building 
depend on AA wire masonry rein- 
forcement. Econo-Lok cavity 
[and others] (In Building supply 
news, Oct. 1957, p. 202) NM: 
heading & description. © 10ct57; 
1CK1297'*?. 

AGP INDUSTRIES, INC. O 

Controlled force seating upstream 
and downstream W-K-M valves. 
(In World oil, July 1957, p.25) 
Appl. author: W-K-M Division of 
ACP Industries, Inc. © lJul57; 
KKI2857O. 
New, exclusive double-tight seal 
gives W-K-M valves unequaled 
sealing ability. (In World oil, 
Aug. 1, 1957, p. 203) Appl. au- 
thor: W-K-M Division of ACP 
Industries, Inc. <0 lAug57 ; 
KKI28569. 
Through conduit all the way with 
W-K-M gate valves. (In The Oil k 
gas Joumnl, Aug. 19, 1957, 
p. 307) Appl. author: W-K-M 
Division of ACI' Industries, Inc. 
o l9AuBb7; KKI28571. 

AMP, INC. 

Another reault ... Paatln-Paston 
hamoBB connectors for slmultane- 
ouB engagament of multiple cir- 
cuits In appliance and automotive 



wiring. (In Refrigerating en- 
gineering. Mar. 1956, p. 7) 
& AMP, Inc., formerly Aircraft- 
Marine Products, Inc.; lMar56; 
KKI28169. 
A. P. CO. '4^ 

All nylon; protect your records; 
magnetic action. Record cleaning 
cloth ... Appl. author: Moe 
Herman. © 90ct57; KKI50659. 

ABBOTT LABORATORIES. © 

Abbott presenta un nuevo producto 
. . . Dayamln Inyectable en dup- 
lenvas. Appl. author: Thomas 
Sheldon Bird. © 10Jun57; 
KKI26905. 
La abuelita desganada, ya no come 
casi nada ... Dayamlneral 
fllmtab. Appl. author: Thomas S. 
Bird. © 21Sep';7; KK129185. 
Un blstec en una botella; Nltrlsyl 
5%, soluclon. Appl. author: 
Thomas S. Bird, © 14Nov57; 
KKI30275. 
But, doctor, I said, I'd rather be 
sick than square; a good 
B-complex, Sur-Bex with C. 
Print no. 711510. Appl. author: 
C. 3. Downs. © 13Dec57; KK13O720. 
Calcldrlne, antitussive syrup; 
they've captured the flavor of 
the apricot. E-E648/R1-10-0757. 
Appl. author: Thomas S. Bird, 
o 23Aug57; KK128105. 

Called me a tidbit tycoon; Sur-Bex 

with C. Print no.705509. 

Appl. author: C. S. Downs. 

© llJul57; KKI27635. 
Caspa? Prescrlba Selsun. 11-18-57. 

(Man holding bottle] Appl. au- 
thor: Thomas S. Bird. C 20Nov5T; 
KKI30272. 
Caspa? Prescrlba Selsun. 11-25-57. 

(Man pourlnr, from bottle] Appl. 

author: Thomas S. Bird. 

< 27NOVS7; KKlX'.rn. 
Liarllng, I exist on nlco^lne; 

a good B-complex, Sur-Bex with C. 

Print no. 707505. Appl. author: 

C. 3. Downs, f^ 28Aug'S7; 

KK1283^l^ 
Dayamln Inyectable en Duplenvae; 

nuevo multlvltamlnlco. Appl. 

author: Thomas Sheldon Bird. 

5. 12Junb7; KK 126517. 
Donu PoBo y MoJlda, jiucrlflcu lu 

comldu ... Duyamlaorul fllmtub. 

Appl. author: Thoraaa S. Hlrd. 

4) 213ep?7; KKl.^Vl83. 
2 en 1. Bcvltln Puerte; muy potentit 

eatable eflcaz. Para profllaxlo 

y tratamlento de laa hlpovltamlno - 

sla B. 9-lb-S7. Appl. author: 

Thomaa S. Bird. C l\Sep'i7; 

10(1285 Vt. 



En el tratamlento de la ulcera 
peptlca; Tral Pllmtab. 38-15-57. 
[Man In cap] Appl, author: 
Thomas 3. Bird. © 8jul57; 
KKI27203. 
En el tratamlento de la ulcera 
ceptlca; Tral Fllmtab. S9-9-57. 
[ Woman ^ Appl author: Thomas S. 
Bird. © SJu157; KK127201. 
En el tratamlento de la ulcera 

peptlca; Tral Fllmtab. S-10-4-57, 
[Man] Appl. author: Thomas S. 
Bird, © 8Jul57; KK127202. 
Pllmtab Optllets, therapeutic for- 
mula multlTltamlns; Pllmtab 
Optllets-M, therapeutic multi- 
vitamins plus minerals. Print 
no.71151'+. Appl. author: C. 3. 
Downs. © 2Dec57; KK13C53*. 
A good B-coraplex; Sur-Bex with C. 
704513. Appl. author: C. 3. 
Downs. © llJun57; KKI2658I. 
H.M'-'s thorough, modem cough 
therapy; Calcldrlne. Print 
no. 710505. Appl. author: 
C. S. Downs. © 2Nov57; 
KKl 50252. 
The higher blood levels of penicil- 
lin V; Compoclllln, In easy-to- 
swallow Pllmtab ... 70552I . 
Appl. author: C. S. Downs. 
© 17Jun57; KK126575. 
The higher blood levels of penicil- 
lin V; Pllmtab Compoclllln-V ... 
Print no. 709515. Appl. author: 
C. S. Downs. O llDec57; 
KKl 306 56. 
In peptic ulcer treatnent; Tral 
Pllmtab. E8-I5-57. [Man In cap] 
Appl. author: Thomas 3. Bird. 
O 8JU157; KK127204. 
In peptic ulcer treataent; Tral 
Pllmtab, E-9-9-57. [Woman] 
Appl. author: Thomas S. Bird. 
o 8jul57; KKI27205. 
In peptic ulcer treatment: Tral 
Pllmtab. £10-4-57. [Man] 
Appl. author: Thomas S. Bird. 
V 8JU157; KKI27200. 
Introducing a new, extra-potent 
vltamln-mlneral tablet; 
Optllets-M. Print no.709'iO5. 
Appl. author: C. S. Downs. 
O 2,\SepSY; KX 10^)707. 
Is Iron alone enou^i? Iberul i^lvea 
antlanemla therapy . . . Print 
no.7<.'4sib. Appl. author: 0. S. 
Downs, c lAuj^v,-; KK1.^8lV. 
Kaltln, ant Idlarreloo y corrector 
elect roll t loo en suapenslvw de uao 
oral. Kt)4t\ Rl- V1-08S7. Appi. 
author: Thomas S. Bird. 

O 16AugS7; i«i:'8io:. 
Kaltln, oral suspension, for diar- 
rhea and eleotrv'lyte labalano*. 
K-Kt>6;VRl-10-n*>7. Appl. author: 
Thomaa S. Bird. O *No»^7l 
KKl W?*!. 

T 



COMMERCIAL PRINTS AND LABELS 



July De: 



ABBOTT LAgORATORIES. © Cont'd. 

A little Calcldrlne goes a long way 
to treat a bad cough. Print 
no. 709527. Appl. author: C. S. 
Dovma. © 290ct57; ICKI29833. 

Meal -wise, the doc's probably 
right; Sur-Bex with C. Print 
no. 709515. Appl. author: C. S. 
Downs. © 26Sep57; KKI29706. 

Muy potente eatable eflcaz; para 
profllaxls y tratamlento de las 
hlpovltamlnosls B. Bevltln 
Puerte ... 9-23-57. Appl. au- 
thor: Thomas S. Bird. © 13Sep57; 
KKI28533. 

Para este goloslto, vltamlna ea un 
mlto ... Dayaralneral fllmtab. 
Appl. author: Thomas S. Bird. 
© 21Sep57; KK1291814. 

Para que crezca fuerte y sano; 
Dayamlneral Gotaa. 8-5-57. 
Appl. author: Thomas Sheldon Bird. 
© 31 Jul 57; Jaci28390. 

Para que crezca fuerte y sano; 

suplemento nutrltlvo, Dayeimlneral 
Gotaa. [Baby clapping hands] 
7-22-57. Appl. author: Thomas 
Shelden Bird. © 5Jul57; 
KKI28OO5. 

Para que crezca fuerte y sano; 

suplemento nutrltlvo, Dayamlneral 
Gotas. [Baby with rattle] 
7_8-57. Appl. author: Thomas 
Shelden Bird. © 5Jul57; 
KKI28OO6, 

Para que crezca fuerte y sano; 

s-uplemento nutrltlvo, Dayamlneral 
Gotas. 8-12-57. Appl. author: 
Thomas Sheldon Bird. © 31Jul57; 
KKI28639. 

Para que crezca fuerte y sano; 
Buplementd nutrltlvo Dayamlneral 
Gotas. 8-19-57. Appl. author: 
Thomas S. Bird. © 12Aug57; 
KK128042. 
Perclbleron la fragancla de al- 
barlcoque; Calcldrlne, Jarabe 
antltuslvo. E-647/R1- 50-0757. 
Appl. author: Thomas S. Bird. 
© 23Aug57; KKI28IO4. 

Pllapak, soluclon A-C-D. 

E329/R2-20-0757. Appl. author: 
Thomas Sheldon Bird. © 29Jun57; 
KK126491. 

Relief comes quickly for Itching, 
burning, scaling scalps ... 
Selsun. 7O65O8. Appl. author: 
C. S. Downs. © 28jun57; 
. KKI27OOO. 

Safety first In antibiotic therapy; 
Erythrocln. Print no. 709519. 
Appl. author: C. 3. Downs. 
© 10ct57; KK12962n. 

Selsun, the most effective treat- 
ment known for dandruff. Print 
no. 710510. Appl. author: C. S. 
Downs. © 210ct57; KKI29625. 

She's heard the c<ill for Vl-Daylln. 
Print no.' 10508. Appl. author: 
C. S. Downs. © gUecDC; KK1;>UD57. 

Souvenez-vous le Nembutal ayant une 
action raplde n'exlge que la 
moltle du dosage . . . 
P-E633/RI-2O-O757. Appl. author: 
Thomas Sheldon Bird. © 21Jun57; 
1CK12690'*. 

Story of a steno Miss Rushing 

from North Flushing needs some 
vltaunln reserves; Fllmtab Daya- 
lets. Print no. 711511. Appl. 
author- C. S. Downs, l llNov57; 
KKI30253. 

Tale of a Jailbird: vlttles and 
advice. Fllmtab Days'' ets; Day- 
alets-M. Print no.708506 
Appl. author: C. S. Downs. 
& 22Aug57; KK 128^^3^. 

Tral fllmtab. 7-29-57. Appl. 
author: Thomas Sheldon Bird. 
© 25Jun57; KK126492. 

What happens when asthma airacr.? a 
golf pro? Norlsodrlne 1" the 
Aerohalor. 70750'^. Appl. au 
thor: C. S. Downs. © 2'^Jun'^7 ; 
KKI26999. 



When dandruff Is the problem, Selsun 

Is the answer; Selsunef ointment. 

Print no. 707512. Appl. author: 

C. S. Downs. © 26Aug57; 

KKI28335. 
When gentleness counts In sedation; 

Nembutal elixir. Print no. 705512. 

Appl. author: C. S. Downs. 

e 19JU157; Kia275M+. 
When the oral route Is not feasible^, 

short-acting Nembutal, sodium 

suppositories. Print no.708507. 

Appl. author: C. S. Downs. 

© 26Sep57; KK129708. 
You can treat her mastitis right 

with potent, new Sulvetll-E3. 

705523. Appl. author: C. S. 

Downs. © 10JU157; KK127126. 

ACCURATE STEEL RULE DIE MANUFAC- 
TURERS. © 

Double your profits by die cutting. 
Appl. author: Erhardt K. Scott. 
© 10ct57; KK1303oa. 
Paper converters know. Appl. au- 
thor: Erhardt K. Scott. 
O 15Jul57; KK127'+24. 

ACME APPLIANCE MANUFACTURINO CO. © 
How to install fold-aside doors 
using Acme concealed fold-aside 
door hardware; two-door, four- 
door. © 10Sep57; KKl 28892. 
Smart new style trend to folding 
doors demands concealed fold- 
aside door hardware by Acme. 
1MO.2022 [and others] Form P-457. 
© Acme Appliance Manufacturing Co., 
Acme Builders Hardware Division; 
250ct57; KKI29562. 
Supplementary list price schedule, 
effective August 15, 1957. 
Series 2000 concealed fold-aside 
door hardware; rotary shelf hard- 
ware. SP-451. © 30Aug57; 
KKI2808O. 

ACME BUILDERS HARDWARE DIVISION, ACME 
APPLIANCE MANUFACTURING CO. SEE 
Acme Appliance Manufacturing Co. 

ACME CHEMICAL CO. © 

Prevent corrosion in your low- 
pressure system with Voltreet, the 
volatile return line treatment. 
(Voltreet bulletin) Appl. au- 
thor: George J. Halaska. 
© I8jul57; KKI27776. 
Spicymlst glycollzed spray 
deodorant. Net wt . 16 oz. 
Appl. author: George J. Halaska. 
© 30ct?7; KKI2913I. 

ACME PET PRODUCTS CORP. © 

Genuine Acme brand distinctive cat 

play toy. Appl. author: George 

Tagle. O 22Jul57; KK15092t. 
Genuine Acme brand dog play toys. 

Appl. author: George Tagle. 

© 22Jul57; KKl 30923. 
Genuine Acme brand perch cleaner 

for parakeets, canaries ... 

Appl. author: George Tagle. 

c 22JU157; KK130925. 

ACROMAG, INC. © 

Summing amplifier, model 410. 
© 250ct57; KKI30652. 

ACROMARK CO. © 

Hot stamping press; model 29 with 
sign making letter and figure 
wheel. 14k. Appl. author: 
Harold 0. Bates. © 28jun57; 
KKI27495. 
Hoc stamping press; model 2AH multi- 
color with dial feeds and elec- 
tronic controls. l^J. Appl. 
author: Harold 0. Bates. 
© 28jun57; KKI27498. 
Hot stamping press; model 2AH with 
dial feed and stacker. 14h. 
Appl. author: Harold 0. Bates. 
© 28Jun57; KKI27496. 



Hot stamping press; model 2AH with i 
slide feed; model 2AH with maga- 
zine feed. 14g. Appl. author: 
Harold 0. Bates. © 28jun57; 
KKI27497. 

Model EMA wire mariclng machine. 
(Hot stamping press) 14m. 
Appl. author: Harold 0. Bates. 
© 28jun57; KK127499. 

ADAMS (S. S.) CO. © 

Joke, trick, magic, puzzle Items; 
1957 catalog. © 15Mar57; 
KKI28OO2. 

ADDRESSOGRAPH-MULTIGRAPH CORP. © 
Here's practical low-cost paperwortc 
automation for your business . . , 
Graphotype class 350; Addresso- 
graph class 200. (In Business 
week, Oct. 12, 1957, p.8-9) 
Appl. author: Charles Parran. 
© 120ct57; KK129404. 
Multlllth offset, the duplicating 
method now accepted and used ... 
(In Business week, June 29, 1957, 
p. 172) Appl. author: Charles 
Parran. © 22Jun57; KKI28527. 
New light in her darkness; Braille 
duplicators. (in The Wall Street 
Journal, Nov. 20, 1957, p. 18) 
Appl. author: Charles Farran. 
O 20NOV57; KKI30459. 
New light in her darkness; Braille 
duplicators. (in Time, Nov. 25, 
1957, p. 135) Appl. author: 
Charles Parran, © 25Nov57; 
KKI30357. 
Now, new Multlllth offset 3-color 
process attachments make ... re- 
productions in full colo". 
Class 1250. (In Offset duplica- 
tor review, Sept. 1957, p. 42-43) 
Appl. author: Charles Farran. 
© 15Sep57; KKl 29402. 
See how Multlllth offset speeds 
paperwork, builds profit. (In 
Management methods, Nov. 1957, 
p. 54) Appl. author: Charles 
Parran. © 28Nov57; KKI30358. 
Transfer printer, model 83I, 

addresses and imprints unit forms 
directly ... (In Journal of 
machine accounting, June 1957, 
p.'^b-47) Appl. author: Charles 
Farran. © :5Jun57; KK130482. 
ADOLPH'S, LTD. O 

Best buy, half-price steak. Sea- 
soned meat tenderlzer. (in Life, 
Oct. 29, 1956, p. 120) NM: some 
new sales points. © 290ct56; 
KKl 2887 4. 
Chef's special; steak a la Adolph's; 
tender-tasty-terrific. [Cook 
holding platter] NM: lllus. i 
wording. C 20Dec57; KXI30892. 
Chef's speclel; steak a la Adolph's; 
tender, tasty, terrific. [Cook 
snapping fingers] IW: lllus, & 
wording. © 2CDec57; IGa30e91. 
These frozen steaks have been 
specially processed to ... 
eliminate waste, control size and 
quality ... © 20 Deo 57; 
KKl 50890. 

AEROQUIP CORP. C 

Adjustable band clamps. <C Marman 

Division, Aeroquip Corp.; 21Nov57 ; 
KKI30319. 
Conoseal tubing Joint. © Marman 

Division, Aeroquip Corp.; 29Nov57; 

KKI30563. 
Flexmaster pipe coupling. 

© Marman Division, Aeroquip Corp. ; 

21NOV57; Kr.130327. 
Heavy duty Patchmaster. © Marman 

Division, Aeroquip Corp.; 21Nov57 : 

KK130J20. 
Marman channel-band coupling. 

(Form ll?Li C3) © Marman 

Division, Aeroquip Corp.; 

l40ct=;7: KK12Q130. 



CURRENT REGISTRATIONS 



Mannan V-band couplings used on 
test engine. © Marman Division, 
Aeroqulp Corp.; 15Jul57; 

KKI26787. 
Ropelook; locks tension on rope. 

© lOAprSY; KKI27663, 
Sanitary hose clamps. © Marman 

Division, Aeroqulp Corp.; 21Kov57: 

iCK130322. 
Servlcemaster V-band tube Joint. 

© Marman Division, Aeroqulp Corp. ; 

21NOV57; KKI50318. 
Universal band clamp. © Marman 

Division, Asroqulp Corp.; 21Nov57; 

KKI3032I. 
Universal Bracketmaster. © Marman 

Division, Aeroqulp Corp.; 21Nov57 ; 

KKI3O525. 
Universal Flagmaster. © Marman 

Division, Aeroqulp Corp.; 21Nov57; 

KK15032'f. 
Universal Patchmaster. © Marman 

Division, Aeroqulp Corp.; 21Nov'57 • 

KKI30323. 
Ventiduct flexible coupling. 

© Marman Division, Aeroqulp Corp. ; 

21NOV57; KKI30326. 
Weblock strap with the tension- 
locking buckle. © 15May57; 

KK127564. 

AFFILIATED DISTILLERS BRANDS CORP. 
d.b.a. SCHENLEY DISTILLERS CO. 
SEE Schenley Distillers Co. 

AFFILIATED FOODS, INC. © 
AF always-fresh candles. 
C 150ct56; KK128886. 

AFFILIATED TELEVISION LABORATORIES, 
INC. © 

U-check-'em automatic tube tester; 
free. © 250ct57; KKI3O606. 

AGRICULTURAL EXPERIMENT STATION, 

ECONOMICS DEPT., SOOTH DAKOTA STATE 
COLLEGE, SEE South Dakota State 
College. Agricultural Experiment 
Station. Economics Dept. 

AID ASSN. FOR LUTHERANS. © 

Over half a million Lutherans have 
confidence in largest frater- 
nal life insurance society in the 
world. A. A. L. sales kit. 
© l6Jul57; KKI27127. 

Am ACCESSORIES, INC. 

Introducing Floor Show, the trans- 
parent chair mat that lets floors 
be seen. Appl. author: W. I. 
Spltler. © Delta Products, di- 



visic 



Air ; 



orle; 



Inc. 



llDecSY; KKl'/zb')':,. 
The transparent chair mat . . . Plexl- 
glas Floor Show chair mats accen- 
tuate fine carpet or floors. 
Appl. author: W. I. Spltler. 
O Delta Products, Division of Air 
Accessories, Inc.; 22Jul57; 
KKI27179. 

AIR CONDITIONINO EQUIPMENT CORP. © 
Quality deslKned for accuracy and 
long life; Pollux BTU meter. 
Bulletin 1000. Appl. author: 
Jess H. Cloud. O 10Jun57; 
KKI268OI. 

AIR DEVICES, INC. V 

Agitair type CN air dlffusers; 
engineered for uniform air dis- 
tribution. Appl. author: 
Cortland N. O'Day. O 15May57; 
KK 127766. 

AIR DRI ASSOCIATES, fo 

The electric thermal convection 
unit; Btopo mildow, mold and 
musty odor fon-vrr. Weight one 
pound. Appl. author: P, T. 
Lnnsford. NM: ti-xL mnttcr. 
' • iJun',7; KKi;:'77''i. 



AIR MOVERS CO. © 

A way to keep your doors open to 
business, but closed to flies. 
Invisible fly screen's ^t-lnch 
'wall of downward-moving air. 
Appl. author: Ralph J. Molllca. 
© 25Jun57; KKI27003. 



AK-MAK BAKERIES. 

Stone ground, Armenian cracker 
bread. Net weight 9 1/2 oz. 
Appl. author: Asadoor Soojian. 
© Soojian's, Inc. d.b.a. Ak-Mak 
Bakeries; lApr57; KKI29829. 

Whole wheat Armenian cracker bread. 
Net weight 9 1/2 oz. Appl. au- 
thor: Asadoor Soojian. © Soo- 
jian's, Inc. d.b.a. Ak-Mak 
Bakeries; 19Apr57; KKI29818. 

ALADDIN INDUSTRIES, INC. © 

For the gift giver . . . famous vacuum 
ware by Aladdin; vacuum pitcher, 
outing kit 932A, Thermo-Klng. 
(In The Saturday evening post, 
Nov. 24, 1956, p. 135) Appl. au- 
thor: William Hart Adler, Inc. 
© 2ON0V56; KKI28152. 
I like the Thermo-Klng because it 
keeps beverages really hot or 
cold; aluminum vacuum bottle. 
(In Life, Oct. 22, 1956, p.176) 
Appl. author: William Hart Adler, 
Inc. © I80ct56; KKI28153. 
Liinch time's fun-time with Aladdin 
school lunch kits. Jet Patrol, 
Disneyland [and others] (In 
Good housekeeping) Appl. author: 
William Hart Adler, Inc. 
© 20Aug57; KKI2B623. 
What's for lunch? I'm the Aladdin 
best-buy, the original wide mouth 
vacuum bottle. (In Look, Oct. 2 

1956, p. 105) Appl. author: 
William Hart Adler, Inc. 

w 20ct56; KKI2815I. 

ALBERS MILLING CO. © 

End of a frisky day; meat-loving 
dogs love Friskies. (in Family 
circle. May 1, 1956, p. 139) 

ll<tay56; KK129702. 

For the little man's best friend, 
it's sweet dreams of Friskies, 
the balanced diet meat-loving 
dogs love. (In Life, Mar. 11, 

1957, p. 177) © llMar57 (in 
notice: 1956); KKI30365. 

A frisky dog is a friendly dog; 
meat-loving dogs love Friskies. 
(In Better homes k gardens, Sept. 
19^6, p,28) f) 10Aug$6; 
KKI26606. 
A frisky dog is fun to be with; 
moat-loving dogs love Friskies. 
(In Better homes J gardens, Oct. 
l')S6, p. 308) © l6SepS6 (in 
notice: 1955); KKI300I18. 
A frisky dog loves to play; meat- 
loving dogs love Friskies. (In 
Life, Oct. 22, 1956, p. 127) 
'■■> ?20ct56; KK 126667. 
AiaxJ, CHARLES H. 4 JULE R. VON 

STERNBERG composing the copartner- 
ship SHOW-HOUSE. SEE Show-House. 
/>XCON LABOR ATOR IKS, INC. ^ 

In ophthalmic medlcntlon, a pro- 
cfdcnL-settlng Innovation; thi- 

1 cc Drop-Talntr Sterl-Unlt. 
single doae disposable unit ... 
(In Transactions of the Amcrlonti 
Academy of Ophthalmology >V Oto- 
laryngology, Jan. -Feb. I'f'iY. 

p lb) Appl. author: Joe P. 
Floyu. O IMbpSY; KKI27507. 
ALCONOX, INC. O 

Detergent in tablet form; Alcotaba. 
for all plpstte washerB. 
Contenta: 100 tablttB. 
C 12Jul57i KK127500. 



ALLEN-A CO. © 

Hot or cool; sport 3hlrt by Allen- A. 

© 7Jun57; KK126y^l, 
The world's large-o seller in ther- 
mal type undefwear; the original 
Allen-A Insulalre. (In Men's 
wear, Sept. 20, 1957, pA of 
cover) Appl. states prev. pub. 
KK112468^ 125389. NM: revision 
& additions. © 20Sep57; 
KK130114. 

ALLEN-BRADLEY CO. © 

Day after day, Mr. Whodat sezs : 
keep aisles clean and clear. 
Appl. author: Raymond Musha. 
© 30Jul57; KKI27317. 
Day after day, Mr. Whodat sezs: 
keep guards in place. Appl. 
author: Raymond Musha. © 30 Jul 57 
KKI27318. 
Day after day, Mr. Whodat sezs: 
wear proper clothing. Appl. 
author: Raymond Musha. 
© 3OJUI57; KKI2732O. 
Day after day, Mr. Whodat sezs: 
wear your safety glasses. Appl. 
author: Raymond Musha. © 30Jul57: 
KKI27319. 

ALSCO, INC. © 

No flies on me; we've got Alsco 
Starllghter storm windows with 
new airfrajne screens. (In Good 
housekeeping, Apr. 1956, p. 236) 
© 8Apr56; KK127444. 

ALTHEIMER & BAER, INC. © 

Cannon Breton Bay blankets. 

(In The Union City times gazette. 
Union City, Ind., Aug. 1, 1957. 
p. 2) Appl. author: Milton L. 
Althelmer. © lAug57; KX129378. 
Dormeyer mixer, grinder, Juicer 
with new sllcer & shredder. 
(In The Marietta daily Journal) 
Appl. author: Milton L. Althelmer. 
© 22Aug57; KKI29822. 

Electric barbecue-rotlsserie. 

Appl. author: Milton L. Althelmer. 
© 2May57; KK127112. 

11 in 1 motor testing kit with 
socket wrenches; auto repair 
outfit. (In The Middletown 
Journal, Middletown, Ohio, July 
24, 1957, p. 20) Appl. author: 
Milton L. Althelmer. © 26jul57; 
• KKI29377. 

54 piece Cannon sheets and towels. 
Appl. author: Milton L. Althelmer. 
© 2Aug57; KKI29902. 

Greatest sewlnf machine . . . portable 
electric complete with automatic 
zig-zag removable attachments. 
(Portable electric zig-zag sewing 
machine) (In The Scranton times 
Oct. 18, 191^7, p.:^b) Appl. au- 
thor; Milton L. Althelmer. 
.0 I80ct57: KKl -■01 '■:^. 

Here's fun for the whole family; 
regulation size ... official 
table tennis and utility servin^- 
table. (In The Flint Journal. 
Flint, Mich., May 7, 1^57. p. a) 
Appl. author: Milton L. Althelmer 
t) 7MayS7; KK127113. 

New 4S piece unbreakable dlnnerwan? 
service for 8. (In Port Madison 
democrat, Fort Madison, lows. 
July 2t>, 1^)57, P.'^) Appl. au- 
thor: Milton L. Althelmer. 
O 2bJul57; KK12'J37^>. 

'15 piece unbreakable dlnnerwniv jl.. 
stainlesB tablewar*-; service for 
8. Appl. author: Milton L. 
Althelmer. «.' 15May57: KK12711*. 

Portable electric steam radiator. 
(In Fltchburg sentinel, FUch- 
burg. M«»»., Oct. 1;. 1)',;. p.i7> 
Appl. author; Milton I. AUhffJmfr 
■ lVoci',7; KKl \n ^^. 

Shetland all-purpoa* pollahvr- 
acrubbar ... Appl. authori 
Hilton L. Alth«lm«r. C 2Aus57i 

lacl^990,^. 



COMMERCIAL PRINTS AND LABELS 



July-Dec, 



ALTHJIK-JH 'c ^\^R, T'IC. © Cont'd. 
5 In 1 All-Timer electric trimmer. 
(In The Gallon inquirer. Gallon, 
Ohio, July 24, 1957, p.7) Appl. 
author: Hilton L. Althelmer. 
© 24 Jul 57; KKI2938I. 
20" electrically reversible window 
fan. (In Rochester times union, 
Rochester, N. Y. , July 24, 1957, 
p. 19) Appl. author: Milton L. 
Althelmer. © 24jul57; KK129380. 
2 In 1 ... sun umbrella & clothes 
dryer. Appl. author: Milton L. 
Althelmer. © 22May57; KK127115. 
2 spinning and still-fishing fish- 
ing outfits; 304 pieces. Appl. 
author: Milton L. Althelmer. 
© 28Apr57; KKI271II. 



Wire Works Co. 

AMERICAN AUTOMATIC ICE MACHINE CO. © 
Crystal Tips, best ice made; every 
Crystal Tips ice maker makes two 
kinds of ice ... cubes or chips, 
(In Fast food, June 1957, p.63) 
© 6jun57; PCK129426. 
AMERICAN BAKERS ASSN. © 

Enriched bread enriches health; 

the national slogan and emblem . . . 
© 210ct57; KKI29538. 
AMERICAN BAKERS COOPERATIVE, INC. © 
Special formula bread. Form; high 
protein white. Wt. 1 lb. 
© 18nov57; KKI30339. 

AMERICAN BREWERY, INC. © 

American beer annual fishing derby, 
June 1 to Sept. 8. Okay, bub, 
what 're you waiting for? (in 
Queen Anne's record-observer, 
Centrevllle, Md., June 13, 1957, 
p. 5) Appl. author: Van Sauit, 
Dugdale & Co., Inc. © 13Jun57; 
KK126490. 
Catch Diamond Jim II, win $25,000 
cash. Fishing derby, June 1 - 
Sept. 8. (In The Baltimore eve- 
ning sun, July 25, 1957, p. 39) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 25JU157; KKI28738. 
Gone fishing; American beer annual 
fishing derby, June 1st to Septem- 
ber 8th. (In The Baltimore eve- 
ning sun, June 20, 1957, p.53) 
Appl. author: Van Sant, Dugdale & 
Co., Inc. © 20Jun57; KK126489. 
Makes you glad you're thirsty. 
Man loading sports car trunk. 
(In The Baltimore Sunday sun, 
June 30, 1957, rotogravure sec- 
tion, p. 3) Appl. author: Van 
Sant, Dugdale & Co., Inc. 
© 30Jun57; KKI26558. 
Tonight on American Theatre, Spencer 
Tracy ... in Dr. Jekyll and Mr, 
Hyde. (In The Baltimore morning 
sun, Sept. 13, 1957, p. 11) Appl. 
author: Van Sant, Dugdale & Co., 
Inc. © 13Sep57; KK128466. 
Winners galore; American beer's '57 
fishing derby. Frank L. Bodine 
[and others] (In The Baltimore 
evening sun, Aug. 29, 1957, P-50) 
Appl. author: Van Sant, Dugdale k 
Co., Inc. © 29Aug57; KKI28316,, 

AMERICAN CAN CO. © 

This coupon worth 10/ on purchase 
of 3 cans, or more, of soft drinkr. 
of brands you choose in MlraCans. 
© 15Jun55; KKI28185. 

AMERICAN CYANAMID CO. O 

Mayan ball game at Chlchen Itza, 
Mexico, among earliest uses of 
nrtive rubber In America; calen- 
dar. Painted ... by John Clymer. 
C 14NOV56; KKI28327. 



AtffiRICAN DAIRY ASSN. © 

Anyone on your list will enjoy a 
gift box of cheese; do your 
Christmas shoppinc by mail ... 
(In The National geographic mag- 
azine, Oct. 1957, p. 7) Appl. 
author: Campbell-Mlthun, Inc. 
© 10ct57; KKI29150. 
By George, let's h*ve a party with 
ice cream and cherries. (In 
Look, Feb. 19, 1957, p.39) 
Appl. author: Campbell-Mlthun, 
Inc. © 5Peb57; KK126446. 
Campaign plans for February. New 
milk, ice cream and butter ads. 
(In Dairy record, Jan. 9, 1957, 
p. 2 of cover) Appl. author: 
Campbell-Mlthun, Inc. © 9Jan57; 
KKI26549. 
Campaign plans for February; new 
milk, ice cream ... (In American 
milk review, Jan. 1957, P.12) 
Appl. author: Campbell-Mlthun, 
Inc. © 1 Jan 57; KK126434. 
Campaign plans for March; Lenten 
drive features Cheddar ... (In 
American milk review, Feb. 1957, 
p. 16) Appl, author: Campbell- 
Mlthun, Inc. © lPeb57; KK126436. 
Campaign plans for April; more milk 
and butter ideas. (In American 
milk review, >Iar. 1957, p. 57) 
Appl. author: Campbell-Mlthun, 
Inc. © lMar57; KK126432. 
Campaign plans for May; big month 
for cottage cheese, cream ... 
(In American milk review, Apr. 
1957, p. 83) Appl. author: 
Campbell-Mlthun, Inc. © lApr57; 
KK126433. 
Campaign plans for June; June Is 
dairy month. (In American milk 
review. May 1957, p.49) Appl. 
author: Campbell-Mlthun, Inc. 
© lMay57; KK126435. 
Campaign plans for July; ice cream, 
butter ... (In American milk 
review, J\me 1957, p.l2) Appl. 
author: Campbell-Mlthun, Inc. 
© lJun57; KK126437. 
Campaign plans for August; milk and 
butter Ideas for simmer, (in 
Southern dairy products Journal, 
Juiy 1957, p. 63; Appl. author: 
Campbell-Mlthun, Inc. © lJva57; 
KKI27120. 
Campaign plans for September; meet 
the new star of our sales team. 
Perry Como on NBC-TV. (In Ameri- 
can milk review, Aug. 1957, p.69) 
Appl. author: Campbell-Mlthun, 
Inc. © lAug57; KKI27844, 
Campaign plans for October; big 
plans for milk, nonfat dry milk 
and cheese festival. (In Ameri- 
can milk review, Sept. 1957, 
p. 81) Appl. author: Campbell- 
Mlthun, Inc. © lSep57; KKI2915I*. 
Campaign plans for November, 
Holiday Ideas . . . for butter, 
evaporated milk, ice cream and 
milk. (In American milk review, 
Oct. 1957, p. 113) Appl. author: 
Campbell-Mlthun, Inc. © 10ct57; 
KKI30247. 
Campaign plans for December. Time 
to feature butter and eggnog. 
(In American milk review, Nov. 
1957, P.'t3) Appl. author: 
Campbell-Mlthun, Inc. © lNov57; 
KK130248. 
Especially on hot foods, that real 
butter flavor is still nature's 
secret. Cherry muffin. (in 
Ladles' home Journal, Feb, 1957) 
Appl. author: Campbell-Mlthun, 
Inc. © 29Jan57; KK127700. 
Especially on hot foods, the flavor 
of real butter is still nature's 
secret. Com. (in Ladles' home 
Journal, July 1957, P.8l) Appl. 
author: Campbell-Mlthun, Inc. 
© 25JunS7; KK127122. 



Extra flavor, more „ulce, more 
turkey when you bake it with 
real butter. (In Farm Journal, 
Nov. 1957, p.'^3) Appl. author: 
Campbell-Mlthun, Inc. © 260ct57; 
KK130246, 

Extra flavor, more Juice, more 
turkey when you bake It with 
real butter, (in Woman's day, 
Nov, 1957, p. 85) Appl. author: 
Campbell-Mlthun, Inc. © 250ct57; 
KK130245. 

Extra flavor, more juice, more 
turkey when you bake it with 
real butter. Serving Idea: 
cranberry shertoet ... _tln 
Better homes & gardens, Nov. 
1957, p. 110-111) Appl, author: 
Campbell-Mlthun, Inc. © 220ct5'7j 
KK130250, 

5 ways to put glamour Into supper 
with cheese. [Cheese pouring 
over shrimp] (in Ladles' heme 
Journal, Mar. 1957, p. 210) 
Appl. author: Campbell-Mlthun, 
Inc. © 28Peb57; KK127694. 
The flavor of real butter Is still 
nature's secret. Asparagus. 
(In Ladles' home Journal, June 
1957, p. 59) Appl. author: 
Campbell-Mlthun, Inc. © 28May57; 
KK126439. 

The flavor of real butter Is still 
nature's secret. B[aked] pota- 
toe[s] (in Ladles' home Journal, 
Apr, 1957, p. 101) Appl, author: 
Campbell-Mlthun, Inc. © 28Mar57; 
KK126449, 

Here are 3 . . . strawberry desserts 
made with luscious whipped cream 
... (In Look, May 28, 1957, 
p. 78-79) Appl. a-ithor: Campbell- 
Mlthun, Inc. © l4Kay57; 
KK126445. 

I want to sell more Wheatles, you 
want to sell more milk. (In 
U. S. news & world report, June 
1^, 1957, p. 133) Appl. author: 
Campbell-Mlthun, Inc. © I4jun57; 
KKI27698. 

June Is dairy month; a $2,000,000 
event ... (In Nargus bulletin. 
May 1957, p. 16-17) Appl. au- 
thor: Campbell-Mlthun, Inc. 
© 5May57; KKI27695. 

June Is dairy month; it's a 
$2,000,000 promotion ... (In 
Restaurant management. May 1957, 
p. 140-141) Appl. author: Camp- 
bell-Mlthun, Inc, © lMay57; 
KKI27696. 

Meat loaf has smoother flavor ... 
because it's made with evaporated 
milk. Liver sausage meat loaf. 
(In Parade, Oct. 13. 1957, P.21) 
Appl. author: Campbell-Mlthun, 
Inc. © 120ct57; KK129'H5. 

Milk with your meal, and coffee 
later? (In Past food, Sept. 
1957, p. 67) Appl. author: 
Campbell-Mlthun, Inc. © 5Sep57; 
KKI29786. 

Milk with your neal. and coffee 
later? Waitress [holding pad 4 
pencil] (In Dairy record. Hay 22, 
1957, p. 7) Appl. author: Ca«p- 
bell-Mlthun, Inc, » 22May57; 
KKI26547. 

New, big milk ads start Jan. 14, 
(In Dairy record, Jan. 9, 1957, 
p. 8-9) Appl. author: Campbell- 
Mlthun, Inc. © 9Jan57; KK126548. 

New butter Idea; almond butt^^j" . . . 
(In Better homes & gardens. May 
1957, p. Ill) Appl. author: 
Campbell-Mlthun, Inc. © 19Apr57; 
KK126448. 

New butter Idea; butter-baked sweet 
com. (In Better homes & gardens, 
July 1957, p. 98) Appl. author: 
Campbell-Mlthun, Inc. © 20Jun57; 
KKI2712I. 



CURRENT REGISTRATIONS 



New butter Idea; butter-puff baked 
potato. (In Better homes & gar- 
dens. Mar. 1957, p. 96) Appl. 
author: Campbell-Mlthun, Inc. 
© 21Peb57; KK127599. 

New butter Idea; butterburgers. 
(in Better homes & gardens, Aug. 
1957, P-78) Appl. author: 
Campbell-Mlthun, Inc. © l8jul57; 
KK127841. 

New butter Idea . . , cherry butter. 
(In Better homes & gardens, Feb. 
1957, p. 89) Appl. author: 
Campbell-Mlthxin, Inc. © 19Jan57; 
KK126447. 

New butter Idea; spread hot muffins 
with cherry butter. (In Better 
homes & gardens, Feb. 1957, P.89) 
Appl. author: Campbell-Mlthun, 
Inc. © 17Jan57; KK128868. 

New for the holidays, orange- 
glazed pumpkin pie. Evaporated 
milk. (In Parade, Nov. 17, 19t)7 , 
p. 24) Appl. author: Campbell- 
Mlthun, Inc. © 16NOV57; 
KKl 30251. 

New speed-up salads . . . with creamy 
cottage cheese and golden cling 
peaches. (in Life. Mar. 11, 1957, 
p. 71) Appl. author: Campbell- 
Mlthun, Inc. © 7Mar57; KK126444. 

Nonfat dry milk is the dairy food 
with pantry-shelf convenience, 
(in Ladles' home Journal, Jan. 
1957, p. 92) Appl. author: 
Campbell-Mlthun, Inc. © 27Dec56 
(m notice: 1957); KKI26438. 

Put more flavor ... into your 
favorite foods with easy-to-use 
nonfat dry milk. Barbecued meat 
balls. (In Ladles' home Journal, 
Oct. 1957, p. 197) Appl. author: 
Campbell-Mlthun, Inc. © 24Sep57; 
KKI29417. 

A refreshing story about dairy farm- 
ers. (In U. S. news & world 
report, Jan. 25, 1957, P.115) 
Appl. author: Campbell-Mlthun, 
Inc. © 25Jan57; KK127691. 

See who's on TV. You never out- 
grow your need for milk. (In 
U. S. news h world report, 
Sept. 20, 1957, P. 135) Appl. 
author: Campbell-Mlthun, Inc. 
© l6Sep57; KK129153. 

6 new ideas for quick 'n easy one 
dish meals . . . with evaporated 
milk. Cheeseburgers de luxe [and 
others] (In Better homes & gar- 
dens, Jan. 1957, p. 98-101) Appl. 
author: Campbell-Mlthun, Inc. 
© 20nec56 (in notice: 1957); 
KKI27703. 

Thanks, mom, thanko for giving us 
lots of Ice cream and chocolate, 
j (In Look, Nov. 12, 1957, p.70) 
' Appl. author: Campbell-Mlthun, 
Inc. © 290ct57; KKlj.0249. 

550 years of dairy progress. 
(In U. 3, news & world report. 
May 17, 1957, p. 108) Appl. au- 
thor: Campbell-Mlthun, Inc. 
© 17May57; KKI2769?. 
Today, th« world's best cheese 
comes from the f.ood old U. S. A. 
Chceao Ffistlval. [Endorsed by] 
Eugene PIrtle. (In Doserot news, 
Salt Lake City, Sept. 2^, 19'j7, 
P.A12) Appl. author: Campb«ll- 
Mlthun, Inc. O 2!;:-,op^7; 
KK1291L;2. 

Today, the world's bent cheese oomeij 
from the good old U. S. A.: 
Cheese Festival U. 3. A. [En- 
dorsed by] Eugene Ertle. (In 
Life. Oct, 7, 1957. p. 172-173) 
Appl. author: Campball-Mlthun, 
Inc. O 30ot57; KK129416. 

2 beveraKC profltii ... milk with 
your meal and coffeo latrr? 
(rn American reutEurant maK.nzlnp, 
Auk. I'J'j'f , p. 5) Appl. author: 
Campb.^ll-Mlthun. Inc. V 10Aug57; 
KK1278J»5. 



Yep, butter's way up in sales with 
us. (In U. 3. news & world 
report. Mar. 15, 957, P.127) 
Appl. author: Campbell-Mlthun, 
Inc. © 15Mar57; KKI27697. 
You can do the dam'dest things 

with vanilla ice cream; it's true, 
there's nothing quite like ... 
(In Look, July 9, 1957, p. 36-37) 
Appl. author: Campbell-Mlthun, 
Inc. © 25Jun57; KK127123. 
You can do the dam'dest things 
with vanilla ice cream; there's 
nothing quite like ... (In Chi- 
cago Sunday tribune magazine, 
July 7, 1957, p. 36) Appl. au- 
thor: Campbell-Mlthun, Inc. 
© 6ju157; KK127118. 
You C£ui feel like this, when you 
refresh with milk. Bathing cap; 
color. (In The Reader's digest, 
July 1957, p. 27) Appl. author: 
Campbell-Mlthun, Inc. © 25Jun57; 
KKI27II9. 
You can feel like this, when you 
refresh with milk. Bathing cap. 
(In Reader's digest, Aug. 1957. 
p. 195) Appl. author: Campbell- 
Mlthun, Inc. © 25JU157; KK127842. 
You can feel like this, when you 
refresh with milk. Bathing cap. 
(In Reader's digest, Feb. 1957, 
p. 18) Appl. author: Campbell- 
Mlthun, Inc. © 25Jan57; 
KKI27692. 
You can feel like this, when you 
refresh with milk. Family snow 
scene. (in Life, Aug. 5, 1957, 
p. 80-81) Appl. author: Campbell- 
Mlthun, Inc. © lAug57; KKI27843. 
You can feel like this, when you 
refresh with milk. [Girl] in 
bathing cap. (in Life, June 10, 
1957> p. 56-57) Appl. author: 
Campbell-Mlthun, Inc. © 6jun57; 
KK126441. 
You can feel like this, when you 
refresh with milk. [Little girl, 
in] pigtails [in surf] (In Life, 
May 13, 1957, p. 14-15) Appl. 
author: Ctunpbell-Hlthun, Inc. 
© 9May57; KK126443. 
You can feel like this, when you 
refresh with milk. [Little girl, 
with] pigtails [in surf] (in 
Life, July 8, 1957, p. 75) Appl. 
author: Campbell-Mlthun, Inc. 
© 4jul57; KKI27124. 
You can feel like this when you 
refresh with milk. Man & boy in 
snow. (In Life, Nov. 4, 1957, 
p.l) Appl. author: Campbell- 
Mlthun, Inc. © 310ct57; 
KK130244. 
You can feel like this, when you 
refresh with milk. Man & boy in 
surf. (In Life, Jan. l4, 1957, 
p. 100-101) Appl. author: Camp- 
bell-Mlthun. Inc. t> 10Jan57; 
KK12b442. 
You can feol like this, when you 
refresh with milk. Man & boy in 
surf. (In Life, Sept. 2, 1957, 
p.'jh) Appl. author: Carapboll- 
Mlthun, Inc. O 29Aug!;7; 
KKl 291 51. 
You can feel like this, when you 
refresh with milk. Man & boy 
with snow. (In Reader's digest, 
Oct. 1957, p. 12) Appl. author: 
Campbell-Mlthun, Inc. 
o 253ep')7; KK129695. 
You can feel like thla, when you 
refresh with millc. Rain In face. 
(In Life, Apr. I'j, 19S7 , p.l'W- 
191) Appl. author: Campbell- 
Mlthun, Inc. O llApr'.Y; KKli^YYO:'. 
You cnn fcrl like thlti, when you 
refrroh with milk, .".now In Cnce. 
(in n.-ader'B dlKoiit, Apr, I'JSr. 
p. 20) Appl. author: Campbell- 
Mlthun, Inc. O 2;,Mar57i 
KK1?Y701. 



You can feel like this, when you 
refresh with ■ilk. Snow In face 
[of girl] (In Life. Feb. 11, 
1957, p. 22-23) Appl. author: 
Campbell-Mlthun. Inc. © 7Peb57: 
KK126440. 

AMERICAN FLANGE & MANUFACTURING CO.. 

INC. © 

Trl-Sure assemblies with Cllnch-on 
Nozzle. Push-pull spout assem- 
blies ... [and others] Appl. 
author: Frelwald & Coleman. 
© 6Dec57; KKI30566. 

AMERICAN GREASE STICK CO. © 

RuGlyde; new clear type; triple 
purpose rubber lubricant. 
Contents one U. 3. gallon. 
© 3Sep57; KKI30627. 

AMERICAN GREETINGS CORP. © 
Here's an old time favorite; 
Forget-Me-Not greetings. (in 
Chain store age, variety combina- 
tion, Oct. 1957, p. 8) Appl. au- 
thor: Merrltt Johnquest. 
© 70ct57; ICK130685. 
An old-fashioned toast; greeting 
cards. (in American druggist, 
Nov, 4, 1957, p,77) Appl. au- 
thor: Merrltt Johnquest. 
© 4Nov57; KKI29922. 

AMERICAN INSTITUTE OP MEN'S k BOYS' 
WEAR. © 

I didn't get the promotion, Tom did. 
Dress right, you can't afford not 
to. (In Life, Oct. 7. 1957, 
p. 27) Appl. author: Batten, 
Barton, Durstine & OBbom, Inc. 
© 4oct57; KKI30074, 

AMERICAN LEGION. O 

Folding bridge sets; folding chairs; 
banquet-game tables and accesso- 
ries. Appl. author: James 3. 
Whitfield. © 240ct57; KK129536. 
Make this an American Legion Christ- 
mas; here's the answer ... gift 
certificate for American Legion 
and Auxiliary merchandise. 
Appl. author: James S. Whitfield. 
© I60ct57; KK129248. 
The new official sport shirt for 
Legionnaires ... Appl. author: 
James S. Whitfield. © l4Aug57; 
KKI27808. 

AMERICAN MOLASSES CO. C 

Grandma's old fashioned unsulphuped 
molasses. Appl. states prev. pub. 
KKIO3824. NM: picture[8] & 
wording. O 22Nov57; KK130537. 

AMERICAN OVERSEAS PETROLEUM CORP. C 
'Round-World Penn motor oil. One 
U. 3. quart. C 20Feb57; 
KKI28222. 

.iVMERICAN PFAFP CO. O 

So automatic, you Just dial for 
style; Dlal-A-Stltch. Find out 
how easy real automatic sewing i». 
(In Parade, Mar. >* , \9^ , p. 21) 
Appl. author: Dancer-FltrRerald- 
Sample, Inc. O liNar^t'; KK128J74. 

AMERICAN RADIATOR * STANDARD SANITARY 

CORP. 

Kewanoe boiler oondltlonlng com- 
pound. Appl. author: Lola 
SplcRPl. C AjDcrloan-Standapd, 
Krwanro IVallcr Dlvlalon (In no- 
tice: ABcrloan Radiator * Stand- 
rrd .Sanitary Corp., Kewan** Boll«r 
DlvlBlon; lAprS7 (In notloa: 
IW'*) ; KKKXiSO*. 

AMERICAN .SCRKKN PROWICTS W. C 

Now, lmpn>vpd llar-vpy SUdo-A-Fold 
■K>i1cl n haMwarr with Kiiah-N-Stop 
Jnmb lili\(.-.r!«: Inntallatlon Inatnio- 

I i.-,,n, t --V.-v •• KM V>',v\ 



COMMERCIAL PRINTS AND LABELS 



AMERICAN SEATING CO. © 

From the American Seating family of 
fine school furniture. 
American Seating makes more com- 
plete lines ... Classroom & 

auditorium views. flO folding 

chair. e 15Jan57; KKI2898O. 
Every unit of American Seating 

furniture; 70, 90 spring-arch 

seat folding chairs. © 15Jan57; 

KK128979. 
352 Envoy desk; 368 Envoy chair. 

© 15Jan57; KK128978. 
1414.5 high-school and college desk; 

514-2, 514-3 Classmate chair-desks. 

15Jan57; KK128977. 
53I4. llfting-lld desk; Bodifom 

16-001 chair. © l5Jan57; 

KKI2697I. 
53I; lifting-lid desk; 53TA, 73. 

60 folding chairs. © 15Jan57; 

KKI28973. 
.5^6 Ten-Twenty desk. Bodlform 

auditorium chairs. (S 2Jan57; 

KKI50572. 
536 Ten- Twenty desk; 53. 51j-. 70, 

57 folding chairs. © 15Jan57; 

KKI28972. 
538 unit table, 5I4-O chair; II4.0 

2-pupil table, 5I1-O chair. 

© l5Jan57; K>;i2697U. 
514.0 Classmate chair; 1L|.0 Class- 
mate table. © 15Jan57; 

KK128976. 
5I4.9 Classmate table, 5I4.O chair; 

5I4.O chair available in 9 sizes. 

© 15Jan57; KK128981. 
5I4.9 table, 5I4.O chair; 329 unit 

table, 368 chair. © 15Jan57; 

KKI28975. 

.OMERICAN SISALKRAFT COFIP. © 

New Sisal-Glaze, the first low-cost 
weatherable glass replacement 
plastic ever developed. 
© 13Sep57; KKI28352. 

New Sisal-Glaze, the first real 

plastic glass replacement. Appl. 
author: Sutherland Abbott. 
© 27AU557; rTa2eo82. 

Packaging & protective covering for 
shipment & storage with reenforc- 
ed waterproof paper; the Flbreen 
line. Shipping rooms; industrial 
plants. Appl. author: Suther- 
land-Abbott. © 20Jun56; KK130584. 

AMERICAN TOBACCO CO. © 

America is writing fan mail to a 
cigarette. It's true, your taste 
can't tell the filter's there. 
Hit Parade. [Endorsed by] Jane A. 
Lundale [and others] (In New Yor^ 
Journal American, May 27, 1957, 
p. 22) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 27May57; KK129500. 
American's big 5 go fast. Lucky 
Strike, Pall Mall [and others] 
(In Progressive grocer, July 1957, 
p. 28) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© lJul57; KKI28673. 
American's big 5 go fast. Lucky 
Strike, Pall Mall [and others] 
(In Progressive grocer, Sept. 
1957, P-l^V) Appl. author: Bat- 
ten, Barton, Durstine & Osbom, 
tnc, © lSep57; KKI3OIOI. 
Am- rican's big 5 go fast. Lucky 
strike. Pall Mall [and three 
others] Christmas. (in Pro- 
gressive grocer, Nov. 1, 1957, 
p. 12) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© lNov57; ICKI308O8. 
Best thing ever happened to ciga- 
rette machines; einnounclng a new 
crush-proof box for fast-growing 
Hit Parade. (in Vend, Sept. 
1957, p. 125) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © lSep57; KKI3OO6B. 



Best thing ever happened to filter 
smoking; Hit Parade cigarettes. 
[Man & woman, with hand forming 
circle over eye] (In Sports 
illustrated, July 15, 1957, p.25) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. © lJul57; 
KKI2B025. 

Best thing ever happened to filter 
smoking; Hit Parade cigarettes. 
[Woman & man, with hand forming 
circle] (In Sports Illustrated, 
Aug. 12, 1957, p. 27) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 9Aug57; KKI28032. 
Best thing ever happened to filter 
smoking. Hit Parade, (In New 
Yoric world-telegram & sun, June 
17, 1957, p. 18) Appl, author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 17Jun57; KKI26712, 

Best thing ever happened to filter 
smoking; mm-mm, that's tobacco. 
Hit Parade cigarettes, (In New 
York Journal-American, June 3, 
1957, p. 20) Appl, author: Bat- 
ten, Barton, Durstine & Osbom, 
Inc, © 3Jun57; KKI3OO76, 

Best thing ever happened to filter 
smoking; the fresh taste of fine 
tobacco in a filter cigarette. 
Hit Parade. (In Life, Sept. 23, 
1957, P.t9) Appl. author: Bat- 
ten, Barton, Durstine & Osbom, 
Inc, © 19Sep57; KK130071, 

Best thing ever happened to filter 
smoking; the fresh taste of fine 
tobacco In a filter cigarette. 
Hit Parade. (In Sports Illus- 
trated, Sept. 2, 1957, p. 21) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 30Aug57j KKI3OO73. 

Best thing that's ever happened to 
smoking; Hit Parade. [Endorsed 
by] Edward J. Galpln. (In New 
York herald tribune. May 13, 
1957, p. 18) Appl. author: Bat- 
ten, Barton, Durstine & OsbcTi, 
Inc. © 12May57; KKI26526, 

Don't miss the fun of smoking; mild- 
ness is a pleasure with Pall Mall. 
[Duck h\inting scene] (In Every- 
woman's, Nov. 1956, p. 89) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 250ct56; 
KKI27809, 

Don't miss the fun of smoking, 
mildness is a pleasure with Pall 
Mall, [Oirl reclining in deck 
chair^ looking up at man] (in 
Look, Mar, 5, 1957, P-'*9) Appl. 
author: Sullivan, Stauffer, Col- 
well & Bayles, Inc. © 2Peb57J 
KK130124. 

Don't miss the fun of smoking; mild- 
ness is a pleasure with Pall Mall. 
[Skiing couple lying In snow] 
Appl. author: Sullivan, Stauffer, 
Colwell & Bayles, Inc. © 22Jan57; 
KKI28866. 

Enjoy each free and friendly puff of 
a Hit Parade. [Couple in golf 
scene] (In Better homes & gardens, 
July 1957, p. 119) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 20Jun57; KKI28027. 

Every Tareyton proves it again; 
filter tip Tareyton cigarettes. 
Pack after pack, day after day ... 
(In Life, Oct. 28, 1957, P.105) 
Appl. author: Lawrence C. Gum- 
blnner Advertising Agency, Inc. 
© 240ct57; KK129'tl't. 

Feelln' blue? Sticklers are back. 
Round ground. Lucky Strike. 
(In The Herald, Oct. 4, 1957, p.t) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
O 4oct57; KKI30092. 

The first flavorful filtered smoke. 
Hit Parade cigarettes; king size. 
[Endorsed by] Richard H. Schaefer 



[and others] (in The New York 
times. May 20, 1957, P.12) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 19May57; KKI30075. 
Get satisfying flavor; so friendly 
to your taste. Pall Mall, famous 
cigarettes. [Life guard scene] 
(In New York herald tribune, 
Aug. 6, 1957, p. 4) Appl. author: 
Sullivan, Stauffer, Colwell i.- 
Bayles, Inc, © 6Aug57; KKI2761I. 
I Judge a cigarette on taste, and 
Luckles taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In Baltimore Afro- 
American, May 14, 1957, P.6) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© l4May57; KKI26705, 
I Judge a cigarette on taste, and 
Luckles taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In Ebony, Sept, 1957, 
p. 29) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
3 10Aug57; KKI28667. 
I Judge a cigarette on taste and 
Luckles taste better. Lucky 
Strike. [Endorsed by] Harold 
De Witt. (In The Baltimore Afro- 
American, Aug. 24, 1957, p.5) 
Appl. author: Batten, Barton, 
Durstine t Osbom, Inc. 
© 20Aug57; KK1300b9, 
Know something Tareyton taught me? 
(In Life, June 24, 1957, p. 51) 
Appl. author: Lawrence C. Gumbln- 
ner Advertising Agency, Inc, 
© 20Jun57; KK126487. 
Light up a light smoke, light up 
a Lucky, Lucky Strike, Block- 
head. (In The Saturday evening 
post, Nov, 2, 1957, p. 11) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 290ct57; KKI30806. 
Light up a light smoke, light up 
a Lucky. Lucky Strike. Fire- 
place. (In The Saturday evening 
post, Nov. 23, 1957, p. 57) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 19NOV57; KKI30805, 
Light up a light smoke, light up a 
Lucky, Lucky Strike. Stable 
scene. (In The American weekly, 
Nov. 3, 1957, p. 21) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 3Nov57; KKI30803, 
Light up a light smoke , . , When yoj 
smoke a Lucky, you're smoking 
Mght, Lucky Strike. (in Our 
Navy magazine, Oct. I5, 1957, Po3 
of cover) Appl. author: Batten, 
Barton, Durstine &.- Osbom, Inc, 
© 10ct57; KKI30097. 
Light up a light smoke ... You're 
smoking tobacco that's superbly 
light ... Lucky Strike. (in 
Progressive farmer, Oct. 1957, 
p. 13) Appl. author. Batten, 
Barton, Durstine & Osbom. Inc. 
© 15Sep57; KK130O98„ 
Luckies are tops with Don Newcombe 
because Luckles taste better. 
Lucky Strike cigarettes. (In 
Baltimore Afro- American, Apr. 6, 
1957, p. 5) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 6Apr57; KK130077. 
Luckies taste better, why settle 
for less? Lucky Strike. [En- 
dorsed by] Robert Bundy. (in 
Ebony, Nov. 1957, p. 3) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 100ct57; 
KKI3OO93. 
A Lucky is all cigarette ... now is 
the moment ... Lucky Strike. 
Dining [scene] (In The Saturday 
evening post, June 22, 1957, p.42) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
e I8jun57; KKI26694. 



CURRENT REGISTRATIONS 



A Lucky Is all cigarette . . . this 
Is the one. Lucky Strike. 
Driving. (in Parade, Aug. l8, 
1957, p. 10) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © l8Aug57; KKI2867I. 
A Lucky is all cigarette ... why 
settle for less ... Lucky Strike. 
Rail fence [scene] (In Farm & 
ranch, July 1957. P.7) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 10Jun57; 
KKI26698. 
A Lucky is every inch a cigarette 
... the smoking '3 fine. Lucky 
Strike. Beach. (In Parade, 
July 21, 1957, P.Q) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. & 21Jul57; KK128670. 
Lucky Strike means fine tobacco and 
fine tobacco alone tastes right. 
Baseball, (in Parade, Sept„ I5, 
1957, p. 12) Appl. author : Bat- 
ten, Barton, Durstine & Osbom, 
Inc. © 153ep57; KK130094. 
Lucky Strike means fine tobacco and 
fine tobacco alone tastes right. 
TV football. (In The American 
weekly, Oct. 6, 1957, p.22) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 6oct57; KKli0088, 
Lucky Strike means fine tobacco . 
This is a light smoke, this is a° 
Lucky. [ Baseball 1 (In Life, 
Sept. 2:^, 1957, P. -3 of cover) 
Appl. author: Batten, Barton, 
Durstine i Osbom, Inc. 
© 19Sep57; KKl^OOgg. 
Lucky Strike means fine tobacco . . . 
this Is what a cigarette should 
be; this is a Lucky. Diner. (In 
Life, Sept. 2, 1957) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 29Aug57; KKI28669. 

Lucky Strike means fine tobacco 

this is your money's worth. 
TV baseball. (In The Saturday 
evening post, Aug. I7, 1957, p. 57) 
Appl. author: Batten, Barton, 
Durstine & Osbom, Inc. © l3Aug57; 
KKI2867'*. 
Lucky Strike meains fine tobacco . . . 
when you buy Luckies . . . Ping 
Pong. (in Farm & ranch, Sept. 
1957, p. 5) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 10Aug57; KK128668. 
Lucky Strike means fine tobacco ... 
When you buy Luckies, you're buy- 
ing a llp;ht smoke, [weenie roast] 
(In Our Jlqvy, Sept. 15, 1957, p. 2 
of cover^ Appl. author: Batten, 
Barton, Durstine i. Osbom, Inc 
© lSep57; KK1:J0096. 
New light on filter smoking: make 
the tip-off test and taste which 
filter cigarette Is best; Hit 
Parade. [Man, in three poses, 
making test] (In New York world 
telegram & sun, Aug. 19, I957, 
p. 12) Appl. author: Batten. 
Barton, Durstine & Osbom, Inc. 
© 19Aug57; KK 128029. 
New light on filter amokln^'.: make 
the tip-off teat and taste which 
filter cigarette In bent; Hit 
Parade, [sciaaoro cutting ciga- 
rette; man holding cigarette] 
(In Chicago nun-tlmco, July 22, 
1957, P.'tl) Appl. author: Bat- 
ten, Barton, Durstine fe Oobom, 
-Inc. O 21Jul57; KK128026. 
New light on filter smoking: mnke 
the tlp-orr teat and tnote which 
filter cigarette Id beat; Hit 
Parade. fsclaoorB cutting clgn- 
rottc; man omoklng & holding cU'.- 
arette; hand holding cigarette) 
(In New York world telegram ft tiun, 
Aug. 5. 1957. p. 16) Appl. Mu- 
thor: Batten, B/irton, Duratlnr •. 
Oubom, Inc. o SAuk',7; KKl:'Ho:'H. 



No two ways about it pick the 

best one; pick a cigarette ... 
Lucky Strike. Softball. (In The 
Progressive farmer, Aug. 1957, 
p. 11) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc, 
© 15JU157; KKI28672, 

Now, the one cigarette ... Hit 
Parade has all you want. At 
historic Williamsburg in Virginia 
... (In Connecticut daily campus. 
University of Conn., Storrs, Conn,, 
Sept. 23, 1957, P.'^) Appl, au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc. © 23Sep57; 
KKI3OO7O. 

Now, the one cigarette ... Hit 
Parade has all you want. New 
Orleans, (In Connecticut daily 
campus, Oct. 14, I957, p. 3) 
Appl. author; Batter 






Dine 



; Osb< 



Inc, 



) 140ct57; KKI3009O- 

Now, the one cigarette Hit 

Parade has all you want. Watkins 
Glen, N. Y, (In New York world- 
telegram & sun. Sept, 30, 1957, 
p. 20) Appl. author: Batten, Bar- 
ton, Durstine j- Osbom, Inc. 
© 30Sep57; KKI30095. 
Now, the one cigarette in tune with 
America's taste; Hit Parade has 
all you want. Mystic Seaport in 
Conaecticut. (in New York post, 
.:.ipt. 9, 1957, p. 21) Appl. au- 
thor: Batten, Barton, Durstine & 
Osbom, Inc, © 9Sep57; 
KKI3OO72, 
Remember, when you smoke a lot, 
mildness makes the difference. 
Filter tip Tareyton, [Brunette 
holding cigarette] (In Life, 
Sept. 30, 1957, p. 39) Appl. 
author: Lawrence C. Gumblnner 
Advertising Agency, Inc. 
© 26s«p57; KK12875't. 
See for yourself, a Lucky Is the 
best-tasting cigarette ... 
perennial favorite. Lucky Strike. 
Gardening [scene] (in Farm Jour- 
nal, June 1957) Appl. author: 
Batten, Barton, Durstine & Osbom, 
Inc. © 25May57; KKI26699. 
Smoke white-tip filter Hit Parade, 
[Couple with reel; color] (in 
Time, June 3, 1957, p.'* of cover) 
Appl, author: Batten, Barton, 
Durstine & Osbom, Inc, 
<!.' 29May57; KKI26713. 
Smoke white-tip filter Hit Parade, 
[Man & woman, with reel] (In 
The Saturday evening post, Apr. 
20, 1957, p. 63) Appl, author: 
Batten, Barton, Durstine k Osbom, 
Inc. O IbAprSY; KK126US'*. 
Smokes so cool, stays lit longer; 
Half and Half. (In The Saturday 
evening post, Oct. 27, 195t>, p. i) 
AppJ . author: Sullivan, Stauffer, 
Colwell & Bay Us, Inc. 
«f. 230ct50; KK120'^^5. 
Sticklers are back. Curled world. 
Lucky Strike, (In The Torch, 
Oct, 3, 1957, p,7) Appl, au- 
thor: Batten, Barton, Durstlm- 



Inc. 



i )Oct -; KKl '^'O 



■I. 



Sticklers. Bug drug. Lucky Strike. 
(In The Clark scarlet, Nov. 15, 
1957. p.**) Appl, author; Batten, 
Barton, Durstine A Oobom, Inc. 
'0 l'.,Nov',i7; KK1K>811. 

sticklers. Riled child. Lucky 
Strike, (In The Chase, Nov. I't , 
1057, p.**) Appl. author: Batten. 
Barton, Durstine .'■: Onbom, Inc. 
o l'iNov57; KKlX)t.<oi*. 



.■•.tic 



:ler8. Sharp harp. Lucky 
•lk<^. (In The Reporter, 
. ^'2, Vjbf. p.'t) Appl. av 
■r: Batten, Barton, PurotUn 



Sticklers. Slim gym. Lucky Strike 
(In The Cowl, Oct, 16, 1957, p. 6) 
Appl, author: Batten, Barton, 
Durstine & OBbom, Inc, 
© I60ct57; KKI30&J5. 
Sticklers. What is a Lucky to a 
science major? Lucky Strike. 
(College stickler) (In Ball State 
news, Apr, 26, 1957, p. 6) Appl. 
author: Batten, Barton, Durstine 
& Osbom, Inc. © 26Apr57; 
KK12670f . 
Sticklers. What is a New Englander 
who runs out of Luckies? Lucky 
Strike. (College. stickler) (In 
Ball State newa> May 22, I957, 
p. 2) Appl. auQior: Batten, 
Barton, Durstine •-. Osbom, Inc 
© 22May57; KK1267ai. 
Sticklers. What is tne best presen' 
you can give a smoker? Lucky 
Strike. (College stickler) (In 
Beai Statfl news. May 10, 1957) 
Appl, autfcor: Batten, Barton. 
Durstine & Osbom, Inc. 
© 10May57; KKI266702. 
Sticklers. What Is the Lucky Strike 
Jingle? (College stickler) (In 
The Pally Nebraskan, May 24, 1957, 
pA) Appl. author: Batten, 
Barton, Durstine & Osbom, Inc 
© 24May57; KKI267OO. 
Sticklers, What's a southwestemer 
who never has a match? Lucky 
Strike. (College stickler) (In 
Ball State news, May 3, 1957) 
Appl. author: Batten, Barton. 
Durstine & Osbom, Inc^ 
©.^y57; KK126703. 
Taste comes first with be and 
Luckies taste better. Lucky 
Strike. [Endorsed by] Natalie 
Hinderas, (In The Baltimore 
Afro- American, Sept. 7, 1957, 
p. 6) Appl. author: Batten, 
Barton, Durstine i Osbom, Inc. 
3Sep57; KKI3OIOO. 
Taste is what counts, and Luckies 
are the best-tasting cigarette 
... there's nothing like it. 
Lucky Strike. [Golf scene! (In 
Parade, May 26, 1957. p. 17, 
Appl. author: Batten, Barter 
Durstine & Osbom, Inc, 
. 26May57; KKl 26696. 
Taste matters moat to me and Luckies 
taste better. Lucky Strike ciga- 
rettes, [Endorsed by] Margaret 
Tynes. (In Baltimore Afro-Amqrl- 
can, Apr. JO, 1957. p. 13) ^ppl. 
author: Batten, Barton, Dui-atlne 
& Osbom, Inc, O 30Apr57; 
KKI3OO78, 
Taste matters most to me and Luckies 
taste better. Lucky Strike, 
[aidorsed by] Margaret Tynea, 
(In Ebony, July lo"^? . p.l6) 
Appl, author: Batten. Barton, 
Durstine & Osbom, Inc. 
C 10Jun57: 1CK12^70^. 
This OirlBtmas buj- carldns of 
Luokles. Lucky Strike. [Man 
h^'ldlng wreath; woman carrying 
shopping bag] (In Pi-ogresslve 
farmer, Dec. 1^57^ Appl, au- 
nor: Batten. Barton. Duratlne \ 
i^abom. Inc. t' l^Nov'-7; 
KKl.V>tUO. 
This Christmas , don't Kiss tht fu 
of smoking. Pall Mall, faaous 
clgarvttes. Appl. author: Sul- 
livan, Stauffer. Colwall k Baylts. 
Inc. o ?*Novf*; RKl?r868. 
T'lla cU:arette makes sense; filter 
Up Tarsyfon. (In Life, S»pt. i, 
i**^?. p.17) Appl. author: 
Uwrence C. Oumbloner Adv^rtltlns 
Acffney, inc. c .»0Au£«>7i 
KKU'ao-47. 
This Is It. a Lucky Is all cu»r«tt« 
... Lucky Strike. Beach plonle 
(scene) (In Llf«, July 1. l•»^7. 
p.!* of cov«r) Appl. author: 
Batten, Barton, I^ratlno <t Oabont. 
Inc. C 27Jun57j KX12669T. 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



AMERICA'; TOPACCO CO. © Cont'd. 
Try Luckles, you'll rate them the 
best-tasting cigarette you ever 
smoked; good practice. Lucky 
Strike, Tennis [scene in color] 
(In Parade, June 23, 1957, p.17) 
Appl, author: Batten, Barton, 
Durstine & Osbom, Inc. 
© 23Jun57; KK126695. 
Try Luckles, you'll rate them the 
best-tasting cigarette you ever 
smoked; good practice. Lucky 
Strike. Tennis [scene] (In 
V. F. W. magazine, July 1957, p. 3 
of cover) Appl, author: Batten, 
Barton, Durstine & Osbom, Inc. 
© 25Jun57; KK126693. 
When you smoke steady like me; 
Tareyton cigarettes. Appl. au- 
thor: Lawrence 0. Gumbinner Ad- 
vertising Agency, Inc. 
© I8jul57; KKI26990. 

AMERICAN WHITE CROSS LABORATORIES, 

INC. © 

New fun in first aid; adhesive first 
aid bands with colorful playtime 
pictures; Kiddle Bands. (in 
Parents' magazine, July 1, 1956) 
Appl. author: Isrvlng Tow. 
© IJUI56; KKlJoeiH. 

AMERICANA CORP. © 

A glance at the latest edition of 
the Encyclopedia Americana. 
© 12NOV57; KKI30386. 

AMFO-TERIK ASSOCIATES. 

A baby's skin Is beautiful ... our 
Amfo-Terlk creme balances your 
skin ... © Bnll Kulp d.b.a. 
Amfo-Terlk Associates; 6May57; 
KKI27OO8. 

AMPEX CORP. © 

Ampex instrumentation products. 
Proposal for a magnetic tape in- 
strumentation system; Ampex pro- 
posal. © 20May57; KK128717. 

Multi-channel recorders. © Ampex 
Corp., Professional Products 
Division; 21Nov57; KK130304. 

Time-base expansion and the Ampex 
FR-100; magnetic tape instrumen- 
tation. © llApr57; KKI28716. 
ANAHIST CO., INC. © 

Anahlst research laboratories 
announce . . . new instant-acting 
chest rub ... Super Anahlst. 
(In Parents' magazine, Oct. 1957 » 
p. 191) Appl. author: Ted Bates 
& Co., Inc. © 25Sep57; Kia29'H2. 

Clear up nasal congestion faster 
with 3 nasal sprays in one; Super 
Anahlst. (In The Washington post 
& times herald, Washington, D. C, 
Oct. 6, 1957, roto magazine sec- 
tion, p. 11) Appl. author: Ted 
Bates & Co., Inc. © 60ct57; 
KK129204. 

Hay-fever reaction neutralized with- 
out shots; Super Anahlst nasal 
spray; tablets. (In New York 
S\mday news, Aug. 4, 1957, roto 
magazine section, p. 39) Appl. 
author: Ted Bates & Co., Inc. 
© 4Aug57; 1^X127^^01. 

Mother, stop neglecting 3 virus 
cold zones; Super Anahlst cold 
tablets, (In Parents' magazine, 
Oct. 1957, p. 180) Appl. author: 
Ted Bates & Co., Inc. © 25Sep57; 
KK129'H0. 

New, instant-acting chest rub .,, 
Super Anahlst. (In Life, Oct. 28, 
1957, p. 138) Appl. author: Ted 
Bates & Co., Inc. © 240ct57; 
KKI30782. 

New way to stop sore throat pain. 
Super Anahlst antibiotic throat 
lozenges. (In American weekly 
(New York Journal American), 
Oct. 6, 1957, p. 21) Appl. 
author: Ted Bates & Co., Inc. 
© 60ct57; KKI29203. 



Now stop sore throat pain. Super 
Anahlst antibiotic throat 
lozenges. (In American weekly 
(Albany times union), Oct. 13, 
1957, p. 22) Appl. author: 
Ted Bates & Co., Inc. © 130ot57; 
KK129202 . 
Specifically for your yoxinger 
patients; children's size Super 
Anahlst, A P C compound, for ... 
relief in virus colds and influ- 
enza. (In Registered nurse, 
Nov. 1957, P-^0) Appl. author: 
Ted Bates & Co., Inc. © lNov57; 
KK13066'+. 
Stop neglecting 3 virus cold zones; 
Super Anahlst cold tablets. (in 
Ebony, Oct. 1957, p. 6) Appl. 
author: Ted Bates & Co., Inc. 
© 8Sep57; KKI3078I. 
What does Super Anahlst cough syrup 
do for your child that no ordinary 
syrup can do? (in Parents' maga- 
zine, Oct. 1957, p. 200) Appl. 
author: Ted Bates & Co., Inc. 
© 25Sep57; KK129'+11. 

ANCHOR METAL CO., INC. © 

Ultra high purity metals for special 
solder applications; equilibrium 
diagrams. Appl. author: Hebert 
Drapkln. NM: all diagrams. 
© lJun57; KK127084. 

ANCIENT AGE DISTILLING CO. © 

Bourbon still at the same popular 
price. (In The Tampa dally times, 
July 24, 1957, p. 3) Appl, au- 
thor: Doyle Dane Bembach, Inc. 
© 2i(-Jul57; KKI2832I. 

How to cut the glare from your gun. 
Sports idea, contest, (in Sports 
afield, Aug. 1957, p. 7) Appl. 
author: Doyle Dane Bembach, Inc. 
© 25JU157; KK1277'^2. 

How to keep bears out of camp. 
Sports Idea contest. (In Sports 
afield, Oct. 1957, p.119) Appl. 
author: Doyle Dane Bembach, Inc. 
© 25Sep57; KKI29309. 

How to make your decoy look like 
the real McCoy. Sports idea 
contest. Kentucky straight bour- 
bon whiskey. (In Sports afield, 
Sept. 1957, p. 32) Appl. author: 
Doyle Dane Bembach, Inc. 
© 25Aug57; KK128448. 

How to prepare fresh water hooks 
for salt water. Sports idea 
contest, (In Sports afield, 
July 1957 > p. 69) Appl. author: 
Doyle Dane Bembach, Inc. 
© 25Jun57; KKI26567. 

If you can find a better bourbon, 
buy it. (In Dayton daily news, 
Dayton, Ohio, June 10, 1957, 
p.J-11) Appl. author: Doyle 
Dane Bembach, Inc. © 10Jun57; 
KK127'^21. 

New in Augusta; Ancient Age pints, 
(In Kennebec Journal, Augusta, 
Me., July 26, 1957, p. 8) Appl. 
author: Doyle Dane Bembach, Inc 
© 26jul57; KKI28322. 
AnDERSElI, HOWARD, d.b.a. rPi:;T"D 
SUFPLI'^'S CO. SEE Printed Supplies 
Co. 
AJ^DERSON, CLAYTON & CO., INC. © 

New and modem salad oil lets 
natural flavors come alive; 
Golden Capri. (In Lubbock eve- 
ning Journal, Aug. 1, 1957, p.l2) 
© lAug57; KKI27824, 
New, Mrs. Tucker's pure vegetable 
shortening. 8 lbs. net weight, 
© Anderson, Clayton & Co, (In 
notice: Anderson, Clayton & Co,, 
Poods Division); ll|Oct57; 
KK129l;69. 

Now, fried foods free of heavy fat- 
film; Golden Capri, the light, 
light oil ... (In Lubbock evening 
Journal, Aug. 22, 1957, section 2, 
p. 2) © 22Aug57; KKI28277. 



ANDERSON CO, © 

Anco; two Universal snow blades. 
Stock no. 375. © l6Aug57; 
KK1287'+7. 

Anco Universal anti wind-lift wiper 
arms; model DH, model SH, 
$11,85 snow blade bonus; Tel-Tale 
wiper arm pressure indicator. 
Form 04-0486, © 16Aug57; 
KKI28745, 

Anco Universal snow blade; clears 
a welcome 6" strip , . , Tel-Tale 
wiper arm pressue indicator. 
Form 04-0485, © 16Aug57; 
KKI28744, 

Anco Universal snow blades; dealer's 
factory-sealed snow storm emer- 
gency pack. Stock no. 375. 
30 pairs; 60 blades. © l6Aug57; 
KKI28749. 

Anco Universal snow blades; factory- 
sealed carton. Stock no. 375. 
10 paris; 20 blades. © l6Aug57j 
KKI28739. 

Anco windshield wiper blades and 
arms; replacement specifications 
for English and European vehicles. 
Form 04-0314; rev, 5-57, 
© 28May57; KK128743, 

Easy way to put on Anco Maxl-Vac 
model MV-7T motor. Form 04-0477, 
© 28jun57; KKI28740, 

Easy way to put on Anco Maxl-Vac 
model MV-6N motor. Form 04-0479. 
© 26jun57; KK128742. 

Easy way to put on Anco Maxl-Vac 
model MV-6T motor. Form 04-0478. 
© 26jun57; KK128741. 

For clear vision in winter storms, 
get Anco snow blades. Form 
04-0489. © 26Aug57; KK128748. 

Snow blade dealer's $11,85 bonus 
form; Anco Tel-Tale wiper arm 
pressure indicators. Form 
04-0487. © l6Aug57; KK128746, 

ANEKOSTAT CORP, OP AMERICA, © 

Draftless aspirating air dlffusers 
for conventional high temperature 
differential and high velocity 
systems, Appl. author: Jess H, 
Cloud, © 28Aug57; KKI28325. 

ANGLE, PAUL M. 

Fbr works of which Paul M. Angle 
Is the Joint author SEE Klngsport 
Press, Inc, 



ANHEUSER-BUSCH, INC. © 

Fresh as new snow, Busch Bavarian; 
beer. [Couple taking pictures 
of snow-covered mountains] (In 
The Waukegan news-sun, June 28, 
1957, p. 18) Appl. author: 
Josephine D. Walsh, © 28jun57; 
KKI2679O. 

ANTLE (L. L.) & CO., INC. © 

A-0; antl-oxidant. Keeps potatoes 
white without storing In water. 
Net contents: 5 poxuids, Appl, 
author: W, F. Owens. © 10Sep57; 
KKI28349. 
Anco brand liquid malt. Contents: 
one gallon, Appl, author: W, P. 
Owens, © 29Aug57; KK128l44. 
AJJZIO POOD PRODUCTS, division of 
GORDEN-ALLEN CO, SEE Gordon- 
Allen Co. 
APOLLO AD SEHYI^B, IHC. C 

Deyo's Lumber Yard, Bllenvllle, 
N. Y. [and] Kerhonkeon, H. Y, 
Appl, author: Hans 0. Paltln. 
© 31JU157; KKI28387, 
APPLBSTEIN, LEVINSTEIN & OOLHICK 
ADVERTISINa AGENCY, INC. © 
Are you only 3/4 the girl you'd 
like to be? Serta Perfect 
Sleeper mattress. (In The Wash- 
ington post k times herald, 
Feb. 23, 1957) © 23Peb57; 
KK129464. 



CURRENT REGISTRATIONS 



The story of 5 bears who got 8 hours 
sleep In 6; Serta Perfect Sleeper. 
Serta Posture, extra-firm mattress. 
(In The Washington post & times 
herald, Feb. 23, 1$57) 
© 23Peb57J KK129'^63. 

ARCADT FARMS MILLINO CO. © 
Area«y feeds big egg profit feeding 
program. Appl. author: Dick 
Balzer. © 12Aug57; KK128052. 
Arcady feeds champion turicey 
weight lifter; TuiScey Ranger, 
(in TuWcey world, Aug. 1957« P.3) 
Appl. author: Dlclc Balzer. 
© 5Aug57; KK127976. 
Arcady pig feeds. now contain Hygro- 
mycln. Appl. author: Dick 
Balzer. © l4Aug57; KKI28053. 
Birds gain more on .less feed with 
Arcady 32$^ Turicey Ranger, (in 
Turicey world, July 1956, p.3) 
Appl. author: Gene Carr. 
© 5JUI56; KKI27136. 
Complete rabbit pellets add extra 
profits to rabbit raising. 
Appl. author: Richard Balzer. 
© l6Aug57; KK1277'*5. 
Cut move-to-range slumps, get 
poults ready with Arcady Turicey 
Starter; feeds. (In Turkey world, 
June 1956, p.3) Appl. author: 
Gene Carr. © 5Jun56; KK127135. 
For fast starts, high llvablllty, 
Arcady Hl-Bl Turicey Starter; 
feeds. (In Turicey world, Apr. 
1957, p.3) Appl. author: Paul 
Downing. © 5Apr57; KK1271'*2, 
Free, Delta powertop electric lan- 
tern with purchase of Arcady hog 
feed. Appl. author: Richard 
Balzer. © 17Jun57; KK126481. 
Prom a""Hancelona, Michigan, poultry- 
man . . . Develop maximum hen- 
power with Arcady layer feeds. 
(In Prairie farmer, Sept. 21, 
1957, p. 37) Appl. author: 
Richard Balzer. © 193ep57; 
KKI29332. 
From a Winnebago, 111., dairyman ... 
4 -milk power from Arcady dairy 
feeds. (In Prairie farmer, 
3ept. 7, 1957. p. 29) Appl. au- 
thor: Richard Balzer. © 5Sep57; 
KKI29333. 
Get your poults range-ready with 
Arcady Turic^ Starter; feeds. 
(In Turicey world. May 1956, p.3) 
Appl. author: Oene Carr. 
© 5May56; KK12713'*. 
Hall to Windy Hill Comet ... fed 
only Wonder dog food, Appl. 
author: Richard Balzer. 
© 10Jun57; KK126497. 
In-the-fleld reports prove profit- 
able performance of Arcady com- 
plete turkey feeding program. 
(In Turkey world, Jan. 1957. P.3) 
Appl. author: Paul Downing. 
C 5JanS7 (In notice: 1956); 
1CK1271*3. 
It's the best bloomln' feed for 
steers; Arcady Bio-Beef with 
Dynafao. (In Prairie farmer, 
Sept. 7. 1957. p. 28) Appl. 
author: Richard Balzer. 
© 53ep57; KKI2933'*. 
Low-coat farm grains are efficient 



low, special bonus with Arcady grow- 
ing aaah or orumblts; feeds. (In 
Prairie farmer, Apr. 20, 1957, 
p. 26) Appl. author: Paul Down- 
•••b. © 20Apr57» ICK127129- 
Pi« reeds wltn HTgromyoln kills 
wprms, feeds pigs. (in Chicago 
dally drovers Journal, 3«pt. 12, 
1957, p.3) Appl. author: Dick 
BalBcr. © 12aeD57l KK130038. 



32JJ Turicey Ranger and Wonderfat 
Finisher give you a double oppor- 
tunity for extra profits; feeds. 
(In Tuiicey world, Oct. 1956, p.3) 
Appl. author: Gene Carr. 
© 50ct56; KKI27138. 
Top hatch of sturdy poults with 
Arcady Turitey Breeder; feeds. 
(In Turicey world, Feb. 1957, p.3) 
Appl. author: Paul Downing. 
© 5Peb57; KK127141. 
Tops on the maricet; .Arcady feeds. 
Bio-Beef with Dynafac. Appl. 
author: Richard Balzer. © 70ct57; 
KKI2933I. 
Wonderfat Finisher and Tuiiey Breed- 
er keep profit potentials high . . . 
feeds. (In Turicey world, Dec. 
1956, p.3) Appl. author: Gene 
Carr. © 5Dec56; KK127140. 
Wonderfat Turkey Finisher helps 
you hit peak market prices . . . 
feeds. (In Turicey world, Nov. 
1956, p.3) Appl. author: Gene 
Carr. © 5H0V56; KK127139. 
Worth $6.31 more ... with Arcady 
feeds; Pasture Pellets. Appl. 
author: John Phoenix. © 5Jun57; 
KKI26539. 
You need Wonderlas In feeds on 
silage. Appl. author: Dick 
Balzer. © 20Aug57; KK128037. 

ARCO SWIMPOOLS, INC. © 

Climb the ladder of success with 
the exciting new Arco Thermo-Tred 
Ladder . . . with a built-in pool 
thermometer. Appl. author: 
Richard Pried. © 25Nov57; 
KKl 30276. 

ARLKNOE LABORATORIES. © 

Instant U-Shlne, shoe spray for all 
color shoes; preserves leather. 
Net wt. 6 oz. © lMay57; 
KKI29923. 
dRMCO AGENCY. 

Life would be a lonely Journey 
Indeed. (Floral aeries, no. 2) 
© Max Armstrong d.b.a. Armoo 
Agency; 22Aug57 ; KK129006. 

Look how easy It Is for you to be- 
come a two car family; used cm? 
values, (in The Fresno bee, 
Proano, Calif., Mar. 28, 1957, 
p. 67) © Max Armstrong d.b.a, 
Arraco; 28Mar57; KK129329. 

Old fashioned, Wash d«y [and six 
others] Fresno Liberty Laundries 
© Max Armstrong d.b.a. Armco 
Agency; 63ep57; KK129'>59. 

Please omit the heavens above. 
(Floral series, no.l) S) Max 
Armstrong d.b.a. Armoo Agency; 
22Aug57> KK129007. 

Smoke rings by Harry Parker. We've 
got a tobacco men swear by [ and 
11 others) © Max Armstrong 
d.b.a. Armco Agency; 6Sep57; 

nci2946o. 

ARMOOR tc CO. © 

Absolute uniformity In pure stearic 
acids Is accomplished by Armour 
Chemical's exclusive 2-syatem 
fraotlonatlon process. (in Cheml- 

1 fc engineering news. May 13« 
rj51, p. 110-111) Appl. author: 
William R. Watson, Jr. © Armour 
Chemloal Division, Araour & Co.; 
13M*y57; KX12T266. 
Clip these 10 coupons; save $1.50 
on those Amour Star ... savers. 
Canned meat lino. (in Look, July 
9, 1957. p. 59) Appl. author: 
Tatham-Lalrd, Inc. C 25Jun57; 
KKI27021. 

fatty acids; Nco-Kat. 
i Soap * chemical Bpeclnltles 
1957 blue book & catalog, p.')')) 
Appl. author: William R. Watson, 
Jr. o l0Aprl)7; KK1?77>^. 
If you pookod nt the buffet In an 
exclusive men's olub; Armour Star 
corned beef hash. (In Look, 
Apr. 16, 1<}'57, p. 93) Appl. au- 



lIlK/iest I 
(In Soi 



thor: Tatham-Lalrd, Inc. 
© 2Apr57; KKI29619. 

Kids, secret medals right from 

Walt Disney's famous movie, Johnny 
Tremaln; Armour Star franks. 
(In Akron beacon Journal, July 
1*. 1957, comic section, p. 5) 
Appl. author: Tatham-Lalrd, Inc. 
© I4jul57; KK127043. 

Loaf while you save with Armour; 
use the splendid meats ... (In 
McCall's, July 1957. P.IO*) 
Appl. author: Tatham-Lalrd, Inc. 
© 25Jun57; KK127020. 

A look at today and a glli^se of 
tomorrow from AnMur Chemical. 
Ethomeen series [and others] 
(In Chemical & engineering news, 
June 3, 1957, p. 6-7) Appl. au- 
thor: William R. Watson, Jr. 
© Armour & Co., Araour Chemical 
Division; 3Jun57; IKI27265. 

New golden Dial; deodorant bath & 
beauty soap. Highway House, El 
Paso, Texas. (In Tourist court 
Journal, Nov. 1957, p.2 of cover) 
Appl. author: William R. Watson. 
© 250ct57; KK1299'^7. 

New kind of sandwich spreads; 6 dif- 
ferent and delicious meat and 
flavor combinations; Araour Star 
neat spread. (In Green Bay press- 
gazette. May 28, 1957, p. 31) 
Appl. author: Tatham-Lalrd, Inc. 
© 28May57; KK127042. 

New Walt Disney-Armour tie-up will 
be the biggest kid promotion since 
Davy Crockett. Armour Star 
franks. (In Supermarket news, 
July 1, 1957, between p. 4-5) 
Appl. author: Tatham-Lalrd, Inc. 
© Uul57; KKI27022. 

Pore laorlo add was first made by 
Araour Chemical who today contin- 
ues ... with Neo-Fat 12. (In 
Chemical & engineering news, Apr. 
22, 1957, p. 12-13) Appl. author: 
William R. Watson, Jr. © Araour 
Chemical Division, Axaour & Co.; 
22Apr57; KI127267. 

Save 5/ on every one pound package 
of new Araour Star pork sausage. 
(In The Knickerbocker news, Feb. 
7, 1957. P.20A) Appl. author: 
Tatham-Lalrd, Inc. © 7Feb57; 
KKI26612. 

Summer's a picnic when you have both 
Araour Star franks and luncheon 
meats. (In Pittsburgh post- 
gazette, July 24, 1957. p. 17) 
Appl. author: Tatham-Lalrd, Inc. 
C 25JU157; !aC128753. 

Take a 10-day hot-weather holiday. 
Araour Star canned meat line. 
(In McCall's, July 1957, between 
p. 104-105) Appl. author: Tatham- 
Lalrd, Inc. C 25Jun57; 11127019. 

Three greats In flavor, in food 
value ... Araour Star franks. 
Hiss Wisconsin, the better oheddar 
... Araour Star Treat. (In Itie 
Saturday evening poat, Sf-pt. 14, 
1957, p. 116-117) Appl. author: 
Tatham-Lalrd, Inc. C 103opS7 ; 
KK1286J4. 

Win a 21 day luxury trip through 
sunny Mexico in the Armour Star 
$100,01) name the matador contest; 
chill. (In Look, Sept. 17, 1957, 
p. 53) Appl. author: Tatham- 
Lalrd, Inc. C \3ep57; Oi:?8598. 

Tou get them free, } famous perfumes 
whan you buy the special 2-oan 
pack of Araour Star Treet; ready 
to eat pork and ham meat. (In 
Look, Juno 11, IOS7, p.7>3) Appl. 
author: Tatham-Lalrd, Inc. 
O 1^8M«yS7; KK1>)>*?. 

Tour klda aotlvoT ©Ivo them the 
now oandwloh sproads ... Aneour 
Star Beat oandwloh oproado. 
(In Roakford aornlnx otar. Au*. I, 
10S7, p.A'») Appl. BUthor: 
Tatham-Lalrd, Inc. C lAu*^?: 
ial2^?4l. 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



ARNOLD BAKERS, INC. © 

Brick Oven cookies. Free sample. 
© l4oct57; KKI29503. 

ART ADS SERVICE. 

Sportln' spots mat service proof 
sheet ... matted cartoons. 
© Art Ads Service, solely owned 
by Clinton L. Harmon; 20A\ig57; 
KK12900U. 
A super service for your classified 
and circulation departments. 
(Art Ads Service for circulation 
and classified ads) © Art-Ads 
Service solely ovmed by Clinton L. 
Harmon; l8Apr57; KKI27059. 

ART METAL CONSTRUCTION CO. © 
Art Metal, for maximum yield on 
your office investment. (in News- 
week, May 20, 1957, p. 61) Appl. 
author: Comstock & Co. © 15May57; 
KK126496. 
Art Metal makes better offices pay 
for themselves. Desks, chairs, 
files and related facilities. 
(In Office economist, Sept. -Oct. 
1957> p. 16) Appl. author: 
Comstock & Co. © 26Sep57; 
KKI29328. 
Modulars; more office in less 

space. (In The Office economist", 
Nov. -Dec. 1957. t>.l6) Appl. 
author: Comstock cc Co. 
© 26nov57; kk13065'+. 
Polnt-of-use protection for records 
you can't afford to lose; Art 
Metal insulated files ... (In 
The Office economist, Nov. -Dec. 
1957, p. 15) Appl. author: 
Comstock & Co. © 26Nov57; 
KKI50655. 
Sales are the fruits of nourishing 
roots; sales-root no. 6: office 
planning service. (In Office 
appliances, July 1957, P.85) 
Appl. author: Comstock & Co. 
© 23Jun57; KKI2703O. 
Sales are the fruits of nourishing 
roots; sales-root no. 7: construc- 
tive advertising. (In Office 
appliances, Aug. 1957, p.97) 
Appl. author: Comstock & Co. 
© 23JU157; KKI27652. 
Sales are the fruits of nourishing 
roots; sales-root no. 8; full- 
scale promotion. (in Office 
appliances, Sept. 1957, p.8l) 
Appl. author: Comstock & Co. 
© 23Aug57; KKI28515. 
Value analysis helps Art Metal 
dealers get orders; the trade 
mark ... office equipment. (In 
Office appliances, Nov. 1957, 
p.85) Appl. author: Comstock fr 
Co. O 230ct57; KKI302II. 



ARTHUR FARMS. 

King Arthur brand Arizona yams. 
Net wt. 30 lbs. Appl. author: 
Eugene Como. © J. C. Arthur, 
Jr. d.b.a. Arthur Farms; 17Jul57; 
KK150047. 

ASHE (WALTER) RADIO CO. © 

Radio, TV & electronic equipment for 
amateurs, schools ... 1958.. 
Appl. author: Orvllle H. Kettler. 
© 19Sep57; KK129'*70. 

ASSOCIATED SPRING CORP. © 

A bundle of the best. Wallace 
Barnes Steel Division. (In 
Metal progress, Sept. 1957, 
p. 222) © lSep57; KKl 29699. 
In step with the nation's produc- 
tion lines; indispensable ever 
present springs. (In The Iron 



age, June 27, 1957, P.I65) 

© 27Jun57; KK126917- 
Is yours still in the question 

stage? Barnes Gibson Raymond. 

(In Detroit purchasor. May 1957, 

p. 33) © lMay57; KKI26988. 
Spring washers; flat-cupped [and 

others] (In Electronic design, 

June 15, 1957, p. 92) © 15Jun57; 

KK126kQj>. 
The trend is to tailored steels. 

Wallace Barnes Steel Division. 

(In Metal progress, July 1957, 

p. 205) © 1JU157; KKI28280. 

ASSOCIATES FINANCE CORP. © 
Now for your convenience, the 
Associates Skipper plan, a sen- 
sational new loan plan that lets 
you skip a monthly payment any 
time you wish. (in The Nashville 
banner, Oct. 7, 1957) © 70ct57; 
KKI30353. 
Skipper plan certificate; skip one 
payment einy month you wish. 
© 70ct57; JCK13035'+. 

ASSOCIATION OF HOLY CHILDHOOD, INC. 
a.k.a. PONTIFICAL ASSN. OF HOLY 
CHILDHOOD & HOLY CHILDHOOD ASSN. 
SEE Holy Childhood Assn. 

ASTRANAUT, INC. © 

Herb Shrlner sez: Harmonica playln' 
has always been fun . . . with my 
new TV Harmonica Jamboree. (In 
Parents' magazine, Dec. 1956, 
p. 72) © 29NOV56; KK13063^. 

ATLANTIC-PACIFIC MANUFACTURING CORP. © 
APCO marine life saving and water 
sport equipment. Catalog no. 57. 
Appl. author: Clarence M. Skold- 
berg. © 15Apr57; KKI28197. 

ATLANTIC PLASTICS CO. © 

Plastic Plck-er Stlck-ers; stick 
like magic over and over again; 
makes pictures without scissors, 
paste or paint. Abstract cata- 
logue no. 14201- A. Contains 200 
plastic shapes ... © 25Mar56; 
KK12689t. 

ATLAS ADVERTISING CO. © 

Baby birthday card. Comniunity 
Savings Bank of Rochester, New 
York. © lJan55; KK127531. 

Credit certification. Peoples 
National Bank of Miami Shores. 
© lJan54; KK130480. 

Service for security owners; trusts 
for your family's protection; 
your executor, your co-executor; 
when the time comes to settle your 
estate. Green, red, blue & gray 
borders. Bath Trust Co. (Trust 
card) © lJan55; KK127530. 

Your priority card. First National 
Bank of White River Junction. 
© lJan55; KK127532. 

ATLAS SUPPLY CO. © 

Favorite mileage merchant. Tires, 
batteries, accessories. Plycron 
Cushionaires. (In The Progressive 
farmer, June 1957, p.**!) Appl. 
author: McCann-Erickson, Inc. 
© 15May57; KKI29223. 
He builds friendships. Tires, 

batteries, accessories. (In The 
Progressive farmer, Aug. 1957, 
p. '+5) Appl. author: McCann- 
Erlckson, Inc. © 15Jul57; 
KK129224. 
He can't afford to sell you less 
than the best. Atlas batteries, 
tires, accessories. (In The 
Progressive fanner, Oct. 1957, 
p. 53) Appl. author: McCann- 
Erlckson, Inc. V 15Sep57; 
KKl 30307. 



His aim is to keep your friendship. 
Tires, batteries, accessories. 
(In The Saturday evening post, 
Aug, 24, 1957, p. 91) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 20Aug57; KKI297IO. 

How to make our highways safer. 
Tires, batteries, accessories. 
(In The Saturday evening post, 
June 1, 1957, p. 2 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 28May57; KKI26778. 

In his own Interest, he must sell 
you the finest. Tires, batteries, 
accessories. Perma-Guard anti- 
freeze. (In The Progressive 
farmer, Sept. 1957, p.43) Appl. 
author: McCann-Erickson, Inc. 
© 15Aug57; KKI29222. 
It's new. It's great; the Atlas 
Plycron Cushionalre ... Tires, 
batteries, accessories. (In 
The Progressive farmer, Apr. 
1957, p. 78) Appl. author: 
McCann-Erickson, Inc. © 15Mar57; 
KKI2678O. 

Their safety is in his hands. 
Tires, batteries, accessories. 
(In The Progressive farmer, Maj 
1957. p.7'^) Appl. author: 
McCann-Erickson, Inc. © 15Apr57; 
KKI26779. 

Tf±n*ep- protection for all-year 
friendships. Tires, batteries, 
accessories. (In The Saturday 
evening post, Nov. 2, 1957, p.115) 
Appl. author: McCann-Erickson, 
Inc. © 290ct57; KKI3OO36. 

Winter protection you can trust. 
Atlas tires, batteries, accesso- 
ries. (In The Saturday evening 
post, Oct. 19, 1957, p. 109) 
Appl. author: McCann-Erickson, 
Inc. © 150ct57; KKI30306. 

ATOIO BOOK CO. © 

The Audio Book of great essaysj 
4l famous essays by 36 great 
writers. Reader: Marvin Miller. 
(Audio book, GL-6O8) © lAug57; 
KKI28377. 

Just so stories, by Rudyard Kipling; 
all 12 Immortal tales, complete 
and unabridged. Reader: Gene 
Lockhart. (Audio book, C-3O8) 
© lAug57; ICKI28379. 

Stephen Crane's great novel. The 
red badge of courage; complete ana 
unabridged. Reader: Robert Ryan. 
(Audio book, GL-609) © lAug57; 
KKI28378. 

AUDIO FIDELITY, INC. © 

American military marches; Banda 
Taurlna, Genaro Nunez, conductor. 
A study In high fidelity soxind. 
AFLP 1836. © l8Sep57; KK129087. 
Bawdy songs & backroom ballads^ 
V.4, Oscar Brand. A study in 
high fidelity sound. AFLP 1847. 
© 15NOV57; KKI30020. 
Bullring, music of the bull fight 
ring: La fiesta brava. v.L(.. 
A study in high fidelity sound. 
AFLP 1835. © l8Sep57r 
KKI29086. 
Cha cha cha cha cha cha; Pedro 
Garcia and his Del Prado orches- 
tra; a study In high fidelity 
sound. V.3. AFLP I637. 
(^ ieFep57; KK129088. 
The day Manolete was killed; 

written and narrated by Bamaby 
Conrad. AFLP I831. © 15May57- 
KKI28226. 
Giant Wurlitzer pipe organ; Leon 
Berry at the Hub Rink Organ, Chi- 
cago. v,2. A study in high fi- 
delity sound. AFLP 1829. 
© l8Sep57; KKI29085. 
Jamaica calypso. Lord Montego and 
his Calypsonlans. AFLP I832. 
>.o 15May57; KKl 28224. 



CURRENT REGISTRATIONS 



Linda '3 player piano. Linda Caril- 
lon Berry and her player piano. 
A study In high fidelity sound. 
AFLP 1846. © 15NOV57; KKl?00l8. 

Mallet magic. Harry Breuer and his 
quintet. AFLP l825. & lMay57; 
KKI28225. 

Minstrel time . , , Dukes of Dixie- 
land, V.5. A study In high 
fidelity sound. AFLP I86I. 
© 15NOV57; KKI30021. 

On Bourbon Street ... Dukes of Dixie- 
land, V.4. A study In high fi- 
delity sound. AFLP i860. 
© 15NOV57; KKI30022. 

Port Said; music of the Middle 

East. Mohammed El-Bakkar and his 
oriental ensemble. AFLP 1853. 
© 15JU157; KKI28223. 

Railroad sounds, steam and dlesel; 
the sounds of a vanishing era. 
A study In high fidelity sound. 
AFLP 181J.3. €> l8Sep57; 
KKI2908I4.. 

Sultan of Bagdad, music of the 
Middle East, v. 2. A study In 
high fidelity sound. Mohammed 
El-Bakkar and his Oriental En- 
semble. AFLP 1834. © 40ct57; 
iCK129352. 

Tango; Pedro Garcia and his Del 
Prado orchestra, music of Argen- 
tina. A study in high fidelity 
sound. AFLP I838. © l8Sep57; 

raa29oe9. 

A tropical affair. Pedro Garcia and 
his Del Prado orchestra. Latin 
American dance pot-pourri; a study 
in high fidelity sound. 
AFLP 1842. © 15NOV57; KKI30019. 

Tropical cruise. Pedro Garcia and 
hl8 Del Prado orchestra. A 
study in high fidelity sound. 
AFLP l84l. © 15NOV57; 
KKI3OO23. 

AUTO-AIR INDUSTRIES, INC. © 

Plastic dispenser for epoxy resins- 
hardeners; accurately meters all 
epoxy resins. © 20Aug57; 
KKI27839. 

AUTOLENE LUBRICANTS CO. © 

PDA Protex dispersing agent; water 
reducing agent for concrete. 
© 20Aug57; KK128513. 

AUTOMATIC SPRINKLER CORP. OP AMERI- 
CA. © 

Instructions for inotalling plastic 
mercury checks. Appl. author: 
John Teresko. NM: rev., editing, 
additional text & pictorial mat- 
ter. © 3OJUI57; KKI27473. 
AUTOYRE CO. © 

A family affair and brightly so; 
Fairfield ... bath accessories. 
Estate; Standard. (In Living for 
young homemakers, Nov. 1957, 
p. 103) Appl. author: Ben Sack- 
helm, Inc. © 200ct57; KKI30836. 
New, budget priced 2 way chrome 
fixtures for double volume 
profits. (In Housewarea review, 
Nov. 1957, p. 4 of cover) Appl. 
author: Ben Sackhelm, Inc. 
© 280ct57; KKI30835. 

AVALON MANUFACTURING COUP. O 

Paint your own art maaterpleceo with 
oil paints; complete with 3 large 
pre-sketohed picture panels ... 
(Series 2) No.l400. V 15May57; 
KK1275'j3. 

AVOCA RECORD CO, O 

Irish memories. Jackie Roche and 
his orchestra. 33-AV-103. 
C 20ct57; KKI29S49. 
irlsh violin and accordion. 
Jackie Roche, violin solos; 
Tlmmy Cronln, accordion solos. 
.J3-AV-102. o 10Jun57; 
KICI29850. 



AVON COSMETICS. © 

Beauty begins with cosmetics by 

Avon. To A Wild Rose [and others] 
(In Seventeen, Apr. 1957, p. 70) 
Appl. author: Monroe F. Dreher, 
Inc. © lApr57j KK127313. 

Start your beauty life right with 
Avon. Elegante [amd others] 
(In Seventeen, Mar. 1957, P.l47) 
Appl. author: Monroe P. Dreher, 
Inc. © lMar57; KK127312. 

These Avon cosmetics can make your 
summer. Persian Wood Mist [and 
others] (in Seventeen, June 
1957, P-'+l) Appl. author: 
Monroe F. Dreher, Inc. © lJim57; 
KK127314. 

AVON STAMP AUCTIONS. © 

Gold strike grab bag stamp 
collector's bonanza. Appl. 
author: Alexander Von Reimers. 
© l5Aug57; KKI29002. 



B 



B-P AIRCRAFT CO. © 

Flying model airplane cutout; flies 
100 ft. or more. DY-3B. Appl. 
author: Robert William Prescott, 
Jr. NM: airplane different design 
but similar to F-102 model pattern 
prev. reg. 1956. © 24jun57; 
KKI28097. 

B-Q,-B MANUFACTURING CO. © 

Something new in bar-b-q; Just heat 
and seirve. 1 lb. net. 
© 10Jun57; KKI27493. 

BABBITT (B. T.) INC. © 

Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Blonde holding sauce 
pan] (In Daily news. New York, 
Oct. 10, 1957, p. 49) Appl. au- 
thor: Doyle Dane Bembach, Inc. 
© 100ct57; KKI29306. 
Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Brunette holding fry- 
ing pan] (In Dally news, New 
York, Oct. 3, 1957, p.49) Appl, 
author: Doyle Dane Bembach, Inc. 
© 30ct57; KKI29305. 
Other liquid detergents can get your 
dishes clean, but Glim gets the 
gook off. [Brunette holding fry- 
ing pan] (In The Post standard, 
Syracuse, N. Y. . Oct. 24, 1957, 
p. 20) Appl. author: Doyle Dane 
Bembach, Inc. © 240ct57; 
KKI3029I. 

BABCOCK & WILCOX CO. 

New B & W Nul-Set mortar. Bulletin 
R-49. Appl. author: Jess H. 
Cloud. O Babcock 4 Wilcox Co., 
Refractories Divlaion; 22Aug57; 
KK128084. 

BACARDI IMPORTS, INC. O 

Light, the new Gilbey's Spey Royal 
scotch whisky, a blend. (In New 
York herald tribune, Nov. 22, 
1957. p. 4) Appl. author: Brooke, 
Smith, French Jc Dorranoe, Inc. 
O 22N0V57; KKI305OI. 

BADER PRODUCTS CO. C 

New Improved formula vitamins nnd 

minerals ... Appl. author: 

loldor M. Jacobs. O 150ot57; 

KK 130006. 
BADOKR MANUPACTURINO CO. O 

New expansion Joint design ... 3-R 

expansion Joints; series 1!S0 ... 

(In Mechanical englnearijiR, Apr. 

1957. p. 153) o lAprS7; 

KK 126906. 



BAGBY, WILLIAM C. © 

Duck retriever; instructions and 

uses, © 22Jun57; KKI26522, 

BAIER, BENNIE J. & MARY PATRICIA BAIER 

d.b.a. BAIER PIT. SEE Baler Pit. 

BAIER, MARY PATRICIA k BE3iNIE J. BAIER 
d.b.a. BAIER PIT. SEE Baler Pit. 

BAIER PIT. 

Missouri style bar-b-que sauce. 

Net cont. 10 fl. oz. C Bennle J. 
& Mary Patricia Baler d.b.a. 
Baler Pit; 21Aug57; KKl 30044. 

BALD PATE BUSINESS MEN'S CLUB. 

Chrome dome tonic for nude noggins. 

© Harry W. Homback & John B. 

Young d.b.a. Bald Pate Business 

Men's Club; 4Sep57; KKI2815O. 

BALE PIN CO. © 

Camp Jewelry, No. 502030 pin and 
guard, no.CC308 pin [and others] 
NM: additional text, descriptions 
& illus. © 2Jul57; KKI26650. 
Future nurses club pins. No. 230 
pin and guard set [and others] 
NM: additional text, descriptions 
& Illus. © 300ct57; KKI29004. 
Girls athletic association pins. 
No. 313 pin and guard set [and 
others] NM: additional text, 
description & illus. © 5Dec57: 
KK130601. 
Library club Jewelry and fund 
raiser pins. No. 230 pin and 
guard set [and others] NM: 
additional text, descriptions k 
illus. © 20NOV57; KKI30280. 

BALL BROS. CO. © 

Coupon gives big saving on home- 
canning lids; dome lids [and] 
dome caps. (In The Ohio farmer, 
July 6, 1957, p. 19) Appl. au- 
thor: Applegate Advertising 
Agency, Inc. © 6 Jul 57; KK128487. 
Enamel lining on Ball dome lids 
protects all your home-canned 
foods best; no paraffin needed 
with Ball half-pints. (In Life, 
July 22, 1957, p. 109) Appl. 
author: Applegate Advertising 
Agency, Inc. C l8jul57; 
KK128489. 
Even tall girls go for half-pints; 
we mean new Ball half-pint Jars. 
(In Seventeen, Sept. 1957, p.l64) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. C lSep57; 
KKI28532. 
Now, Jams and Jellies sealed easier 
with Ball dome lids; no paraffin 
needed. Half-pint Jars. (In 
Life, June 10, 1957, P.IOO) 
Appl. author: Applegate Advertis- 
ing Agency, Inc. C 6junS7 : 
KKl 27684. 
Perfect alia, shape for relishes , 
Jams, Jellies J Ball half-pint 
Jars seal with dome lids, (In 
Life, Aug, 26, 19?7, P-P©) 
Appl. author: Applegste Adver- 
tising Agency, Inc. © aaAug"?? : 
KK12<»126. 
Valuable coupon ... to Introduce thr 
new easy way to seal Jam, Jelly; 
half-pint Jar. (In nie Jaokaon 
sun. Jackson, Tonn. , May 2, I'J^V . 
p.7) Appl. author: Applegate 
AdvertlalnA AK«noy , Inc. MM: 
"some new copy." O SWayST; 
KKl?t>488. 

BALLARD, C. M, C 

TwuBEle, twin pusslo. C 'IDeoSTj 
KKIVXjO, 

PANKKH (R. I 
Jfor our o 

Ohrlatmaa «irc sale, 

iaii?s>>*o. 



COMMERCIAL PRINTS AND LABELS 



July-Dec 



BANKERS TRUST CO. © 

From a pinch of atomic fuelj power 
for your home for a year, (In 
U. S. news & world report j Oct. ^, 
1957 > P.l) Appl. author: Donahue 
& Coe, Inc. © 40ct57; KK129258. 
How sound you can't hear may wash 
your clothes In 1970. (In U. S. 
news & world report, Sept. 6, 
1957, p.l) Appl, author: 
Donahue & Coe, Inc. © 6Sep57; 
KK130051. 

B4RCAL0 MANUFACTURING CO. © 

Pamper pop the stylish way; give 
him a BarceiLounger. (in The 
Saturday evening post. May 25, 
1957i p. 150) Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. © 22May57; KK127708. 
Why le the BarcaLounger the world's 
most Imitated chair? (in Better 
homes & gardens. Mar. 1957, p. 224) 
Appl. author: Batten, Barton, 
Durstlne & Osbom, Inc. 
© 22Mar57; KK127709. 

B/UyJES (WILLIAM) INC. © 

Old fashioned Home Brand pure 

strawberry preserves. 12 oz. net 
wt. Appl. author: Raymond Loewy. 
© 5Mar56; KK128211. 

BARTON CHEMICAL CO. © 

Chloro-San, a new modem liquid 
sanltlzer. Appl. author: 
Vincent B. Barton. © 4Sep57j 
KKI28279. 
Sav-A-Day bleach disinfectant; 
germicide, deodorant, stain 
remover. Contents 1 gallon. 
© 6Aug57; KK127476. 

BWiTON'S CANDY. © 

Just arrived, chocolate from Switz- 
erland; Swiss chocolate Alps with 
almonds and raisins. Bonbonnlere. 
(In The New Yoric times, Nov. 3, 
1957 > p. 85) Appl. author: Doyle 
Dane Bembach, Inc. © 3Nov57; 
KKI30289. 

BARTON'S CANDY CORP. © 
At the beginning of the Jewish New 
Year, we show the Synagogue. 
© 26Aug57j KKI28087. 
Bonbonnlere Halloween mixture. 
Net weight one pound. 
© 20Sep57; KKI28458. 
Halloween milk chocolate pops; 
bonbonnlere. 3 ounces net. 
© 20Aug57; KKI27959. 
Halloween surprise package; bon- 
bonnlere. h 1/2 oxmces net. 
© 5Sep57; KKI2B088. 
Happy New Year; Bartonettes. 
Bonbonnlere. One pound net 
parve. © 26Aug57; KKI2809I. 
The hottest new thing In candy; 
coffee almond kisses. Bonbon- 
nlere. (In The New York times, 
Oct. 22, 1957, p. 23) Appl. au- 
thor: Doyle Dane Bembach, Inc. 
© 220ct57; KKI29682. 
Slmchas Torah flag; bonbonnlere. 
Hebrew text. © 26Aug57; 
KKI28089. 
Swiss milk chocolate pencils; 
bonbonnlere. Net weight 1 7/8 
0Z3. © 2Sep57; KKI2809O. 
Wonder Munch, the chocolate candles 
that won't melt; bonbonnier*. 
One pound net. © l8jun57; 
KK126423. 
BASIC-WITZ FURNITURE INDUSTRIES, 
INC. © 

Domain ... an exciting ne.v group of 
bedroom, dining room, living room 
pieces is that kind of furniture. 
(In House & garden, Nov. 1957, 
p. 17) Appl. author: Bennett 
Advertising, Inc. © 200ct57; 
KKljos^g. 



It's the hidden quality that spells 
true value. Designed by Sanford 
Wallack. (In House & garden, 
Oct. 1956, p. 169) Appl. author: 
Bennett Advertising, Inc. 
© 20Sep56; KK130550. 

SEE Downs, John 



BATES MANUFACTURINO, IITC. Q 

Ride off stand for Harley Davidson 
motorcycles. © 5Dec57; 
;X130013. 

BATHE, CHARLES GORDON. © 

Genuine Hickory smoked turkey. One 
pound sliced turkey. Hickory twig 
on scalloped edge slgnboai%i. 
© 27May57; KKI2725O. 

BAUM IRON CO. © 

Baum iron. Sprocket chain, attach- 
ment links, roller chain. 
Appl. author: Sloan Allen. 
© 13Jun57; KKI27OO7. 

BAXTER (J. H.) & CO. © 

No, Babe, them ain't woodpecker 
holes. Paul Bunyan and his Blue 
Ox . . . Baxco Douglas fir poles/ 
full length machine incised. 
(In Electrical world, Sept. 9, 
1957, p. 95) © 9Sep57; KK128459. 

BAYUK CIGARS, INC. © 

Melba Selectos; the cigar supreme. 
© 22May57; KKl 27669. 

BEACON CO. © 

Help your heart, use these Beacon 
wax heart-saver tips. (in Boston 
evening American, Feb. 28, 1957, 
p. 15) © 28Peb57; KKI265O6. 
The only wax you need for all 

floors; quik-gloss, self -polishing 
wax. (In The Boston dally globe, 
Nov. 8, 1957, p. 48) © 8Nov57; 
KKI30770. 

BEAMAN ENTERPRISES, INC. © 

RaDess, protein concentrated creme 
hair conditioner. Net weight 
8 OZ. © 12JU157; KKI28915. 

RaDess, protein concentrated sham- 
poo. Professional size. 
© 12JU157; KKI28913. 

BEAR PHOTO SERVICE. © 
From these color films. 
© 24jun57; KKI28196. 
BEARIUM METALS CORP. © 

Long before the first pyramid was 
built, a bearing problem existed. 
Prepared by Scrivener & Rice, 
Inc. NM: illus. on back page 
prev. used. © 4sep57; KK129518. 

BEATRICE FOODS CO. © 

Calypso; colorful, new Meadow Gold 
ice cream flavor. (In The Wichi- 
ta eagle, Wichita, Kan., Sept. 5, 
1957, p.8B) Appl. author: 
Doris E. McBrady. © 5Sep57; 
KK128688. 
The taste of fresh pineapple in 
every cool spoonful; Meadow Gold 
Hawaiian sherbet. (In The Nash- 
ville banner, July 2, 1957, p. 14) 
Appl. author: Doris E. McBrady. 
© 2JU157; KKl 26986. 

BEAU BRUMMELL TIES, INC. © 

4-fold Palm Springs Imperial by 
Beau Brummell; dacron-worsted ... 
wash 'n wear. © 110ct57; 
KKI29563. 

BECTOK, DICKINSON I. CO. © 

B-D Ace-Hesive. elastic adhesive 

bandage; sticks to the task. 

F97-57. 'i^ 20May57; KKI30911. 
B-D sterile disposable blood lancet; 

In drawing blood ... N45-57. 

© 29Mar57; KKI309IO. 



Check this list of prescription 
accessories for your needs; ask 
us to show you the B-D Red Flash 
fever thermometer. T261-57. 
© 21May57; KKI30909. 

BENERT (J. P.) CO. © 

Heirloom furniture cleaner-polish. 
Contents one pint. © 20Aug57; 
KKI28505. 
BENGUE, INC. © 

Children's Ben-Gay ... quick relief 
from cold miseries. ® 9Aug57; 
KKI29627. 

New, greaseless, stainless Ben-Gay; 
Baume Bengue. Net contents 
1 1/4 oz. avoir. © 30Aug57; 
KKI29628. 

New, greaseless, stainless Ben-Gay 
penetrates deep and fast to bring 
warm, soothing relief from rheu- 
matic Eind muscular pains . . . 
© 30Aug57; KKI29626. 

BENSON, J. M. © 

Suggested use of Easy Way liniment; 
quick to penetrate. © inMay55j 
KKI27098. 

BERMUDA SHOP, LTD. © 

Evening enchantment; unlimited In 
our very own velveteen slacks . . . 
(In The New Yorker, Nov. 2, 1957, 
p. 52) Appl. author: Johnstone, 
Inc. © 2NOV57; KKI3063O. 

A highland fling. Not a skirt, nor 
a short, it's both combined; 
a pleated knee-length divided 
skirt. (In The New Yorker, Aug. 
11, 1957. p. 70) Appl. author: 
Johnstone, Inc. © 17Aug57; 
KKI29982. 

Indispensable flannel shorts; 
perfectly tailored by Florence 
Walsh ... (In The New Yorker, 
Aug. 10, 1957, p. 50) Appl. au- 
thor: Johnstone, Inc. © 10Aug57; 
KKI29983. 

Kilt news; the skirt of limitless 
use ... worsted flannel. (In 
The New Yorker, Sept. 7, 1957, 
p. 66) Appl. author:. Johnstone, 
Inc. © 7Sep57; KKI2998I. 

Silk blouse; nothing surpasses a 
pure silk blouee. (In The New 
Yorker, Oct. 12, 1957, p.134) 
Appl. author: Johnstone, Inc. 
© 120ct57; KKI29979. 

Tartan kilt; worsted tartans of the 
clans Colquhoun ... (In The New 
Yorker, Aug. 24, 1957, P.12) 
Appl. author: Johnstone, Inc. 
© 24Aug57; KKI2998O. 

BERRY (PAUL) CO., INC. © 

Know your furniture. 52-mat series. 
Appl. author: Paul Brandon Berry, 
Jr. © 6Dec56 (in notice: 1957); 
KK129482. 

BEST & CO, INC. © 

Baby ' s bonnet comes from Paris ; 
Llllputian Bazaar Imports. Bib, 
dress and slip set [and others] 
(In New York herald tribune, 
Oct. 6, 1957, p. 5) © 60ct57; 
KK128840. 
The classic that launched a fashion 
Shlrtraaker. (In The New York 
times, Sept. 25, 1957, p. 6) 
© 25Sep57; KK128542. 
The look American women live by 
... British sportswear; school 
outfitters since 1879. (In New 
York herald tribune, Sept. 22, 
1957, p. 5) © 22Sep57; KK1284b7. 



BISON PRINTING SERVICE. 

Your shopping secretary, mam; 
Suzette. © Theodore A. Muellei 
d.b.a. Bison Printing Service; 
10ct57; KKI30361. 



CURRENT REGISTRATIONS 



BLAKE (H. L. ) CO. © 

Big Chief latex rubber prophy- 
lactics; special shaped. 5 for 
50;(. Appl. author: H. L. Blake, 
© lJul57; KK150422. 

BLATZ BREWING CO. © 

Milwaukee's favorite premium beer; 
now at local prices. (In Toledo 
blade, June 5, 1957, p.l?) 
Appl. author: Alln Blatchley. 
© 5Jun57; KKI27018. 
BLATZ BRHVTIIG CO., a division of 

SCHEIILEY ItlDUSTRIES, INC. SEE ALSO 
Scheraey Industries, Inc. 

BLAZON, INC. © 

Sand 'n-pool. (Playground appara- 
tus) Stock no. 4000-1. Appl. 
author: Peter M. King. 
© 23Aug57; KKI27972. 

Stock no. 160; stock no.l6l-6. 
(Playground apparatus) Appl. 
author: Peter M. King. © 2Aug57; 
KKI28243. 

Stock no. 300. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128244. 

Stock no. 360. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128245. 

Stock no. 400. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128246. 

Stock no. 460. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KKI28247. 

Stock no. 560. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128248, 

Stock no. 808. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KKI28249. 

Stock no. 900. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KKI2825O. 

Stock no. 960. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KKI28251. 

Stock no. 1200. (Playground appara- 
tus) Appl. author: Peter H. 
King. © 2Aug57; KKI28252. 

Stock no. 1260. (Playground appara- 
tus) Appl. author: Peter M. 
King. C 2Aug57; KK128253. 

Stock no. 2712. (Playground appara- 
tus) Appl. author: Peter M. 
King. © 2Aug57; KK128254. 

Uses for Blazon's stock no.l60 

baby swing. Appl. author: Peter 
M. King. © 6Sep57; KK128242. 

Uses for Blazon's stock no.l6l-6 
circus stunt owing; Instructions 
for assambllng ... Appl. author: 
Peter M. King. © 6Sep57; 
KK128241. 

BLEHDA LIFE, IHC. O 

The how and the why of BuccesBful 
no-grain feeding; information a 
farmer needs when starting his 
beef cattle ... O 28Aug56; 
nC127504. 
The how and the why of auocessful 
no-graln feeding; Information a 
farmer needs when starting his 
dairy cattle ... O 10Aug36; 
KKI273O). 
Now you can have a Blaple, efficient 
low oost poultry feeding program; 
C. P. H. poultry balancer. 
O 15NOT36; KKI27505. 
A simple, efficient low cost hog 
foedlnK. program Is youra with 
Lucky Hog balancer. O 20Nov56; 
KK 127:506. 
BLIT/.-WKINllARD CO. O 

Pour yourself a glaao of the C«b- 
caden; Hlltz. N0.BW-V/-PI. 
BoLLle pouring [beer Into glass; 
Boenlc view In bottle] 
O lMar'j7; KKl'.->680?. 



Pour yourself a glass of the Cas- 
cades; Blitz. [Scenic view In 
bottle; goblet of beer] (In 
Portland Oregonlan, Mar. 4, 1957) 
© 4Mar57; KKI2650I. 

BLUE CROSS OF NORTHEAST OHIO. © 
Live long and like It; he is care- 
ful, he was careless. Hospital 
service. (In The Cleveland press, 
Nov. 18, 1957, p. 14) Appl. au- 
thor: Jonathan F. Davis. 
© 18nov57; KKI30359. 
Live long and like it; she took no 
chances with a pain in her side, 
she did. Hospital service. (In 
The Cleveland press, Oct. l4, 
1957, p. 14) Appl. author: 
Jonathan P. Davis. © I40ct57; 
KKI2940O. 

BLUE FIRE RINGS. © 

AAAl quality interlocking diamond 
rings; anniversary gift free. 
Appl. author: Hyman A. Massover. 
© lAug57; KK128640. 

BLUMBERG, JERRY. © 

Contact lenses featuring personality 
plus. (In The Detroit news, 
Julv 14, 1957, p.Bll) 
© 14 Jul 57; KKI27417. 

BODKER DAIRY CO. © 

Danish American Ice cream; vanilla. 
Half gallon liquid. © 8Jul57; 
KKI283IO. 

BOGNER, P. JOSEPH d.b.a. BOGNER & 
MARTIN d.b.a. CATHOLIC FAMILY 
NEWSPAPERS. SEE Catholic Family 
Newspapers. 

BOGNER & MARTIN d.b.a. CATHOLIC 
FAMILY NEWSPAPERS. SEE Catholic 
Family Newspapers. 

BOHLIN, EDWARD H. © 

Instructions for measuring rifle 
for a well-flttlng scabbard. 
Plain and silver mounted saddlery. 
© 20Jun57; KK121741. 

BOLD MAOIC CO. 

Bold Magic cleans everything; Just 
wipe, no rinse. 32 oz. 
© Marie Wlckless, sole owner. 
Bold Magic Co.; 290ct57; 
KKI30342. 

BON AMI CO. © 

More than dirt goes down the drain; 
mlcrophotoB show . . . cleansers 
bite into luster of porcelain 
sinks and tubs. (In Reader's 
digest, Feb. 1957, p.22) Appl. 
author: Ruthrauff & Ryan, now 
Erwln, Wasey, Ruthrauff Jc Ryan, 
Inc. O 25Jan57; KKI29856. 
Women spellbound by . . . new Jet Bon 
Ami ... cleans windows, woodwork 

(In The Saturday evening 
post, Feb. 16, 1957, p. 56-57) 
Appl. author: Ruthrauff i Ryan, 
now Erwln, Wasey, Ruthrauff & 
tiy&n, Inc. t) 13F<'b57; KK129855. 
Women wonder-struck by new white 
froth cleaning formula; new Jet 
Bon Ami. (in Life, Oct. 15. 195t>t 
Appl. author: Ruthrauff A Ryan, 
Inc. O 110ct56; KK12385t'. 

BOOTH FISHERIES CORP. O 

Holland herring. C 23Sep57; 
ICK 128958. 

POHDKN CO. 

And that's why morr mothcra nWr 
tholr children Bopden'o milk. 
[Woman pouring milk fnim pitcher 
Into glBBS for little Klrl) (In 
The Satunlnv evenlnK post, Sept. 
H, 1556, p. 00) O 53«p56i 
KKlPflOlO. 



Butterscotch pecan ice cream. One 
pint liquid. © lApr57; 
KKI27328. 

Celebrate tonight, get some Borden's 
ice cream and some Borden's fine 
cheeses. Chocolate almond Ice 
cream; cheese festival time. (In 
The Saturday evening post, Sept. 
28, 1957, p. 68-69) C 24Sep57; 
KKI29942. 

Celebrate with a new deoaert made 
with Starlac, the heart of milk. 
Crovm dessert. Nonfat dry milk, 
(In The Saturday evening post, 
Sept. 28, 1957, p. 70) 
® 24Sep57; KK129941, 

Cool off with Borden's buttermilk, 
says Elsie, the Borden cow. 
Orange buttermilk cooler. [Porch 
scene] (In Ladles' home Journal, 
July 1957, p. 113) © 19Jun57; 
KKI27323. 
Drink Borden's at bedtime, says 
Elsie, the Borden cow. Homoge- 
nized milk. [Nursery scene] 
(in Good housekeeping, Sept. 
1957, p. 27) O 20Aug57; nci28677. 

Evaporated milk. © llSep57; 
KKI28683. 

Evaporated milk; homogenized, vita- 
min D Increased. [Gold cow] 
Net wt. 14 1/2 ozs. © 3Jun57; 
KKI28679. 

Extra-good because it's made with 
extra cream; Lady Borden mint 
chocolate chip. (In Life, 
Mar. 11, 1957, p. 113) © 7Mar57; 
KKI30593. 

Fresh, fresher, freshest Borden's 
cream cheese. (In Woman's day, 
June 1956, p. 15) © 24May56; 
KKI27321. 

Get milk nourishment the modem, 
thrifty way with Starlac, the 
heart-of-mllk, says Elsie, the 
Borden cow. Heart-of-mllk 
Nesselrode pie. (In Good house- 
keeping, Nov. 1957, p. 161) 
© 220ct57; KK130425. 

I'm up to my horns In plans for our 
second hundred years, said Slale, 
the Borden cow. Vltamln-D milk. 
Instant coffee [and othera] (In 
Reader's digest, Nov. 1957. 
p. 202-203) O 240ct57; KKI29939. 

It was written almost 100 years ago, 
said Elsie, the Borden cow. Ice 
cream, fine cheeses ... (Attic 
scene] (In The Reader's digest, 
June 1957, P.20S-209) O 25May57; 
KKI28OI7. 

It's the modem, thrifty way to get 
heart-of-mllk nourishment, says 
Elsie, the Borden cow. Starlac; 
nonfat dry milk. [HaioBock scene] 
(In Household, July 1957, p. 51) 
C 5Jun5Y; KKI28682. 

It's the rodem, thrifty way to get 
heart-of-mllk nourishment, says 
Elsie, U»e Borden cow. Starlac; 
nonfat drv milk. [Sampler bang- 
ing scone) (In Good housekeeping, 
Sept. 10S7. p.iw^ C .\)Auk57; 
KKl?Bb7t^. 

Let Borden's treat your youngiterB 
to the movleei: a free movie ticket 
In every packaRe of Borden 'b new 
Instant Dutch, the moat ciiooolaty 
milk drink ever. (In The Oregon- 
lan, Mar. n, I'J-^Y. society aeo- 
tlon. p,7) <^ .^lM«rs7; KK1V>»P», 

Let's face it, w<> ' re not getting 
any yoiu>i(«r, bbUI Rial*, the 
Borden oow. Milk, oheeseB [and 
others) (In Reader's dlg«Bt, 
July WS7. p.l^Ki-lv)i) c ?Vun57 5 
KK1?7 V«}. 
H11K.I'' narahmaUow fudge; Kagle brwul 
sweetened condensed milk. (In 
Ladlee' home Journal. k\r. 19!16. 
p.Sb) O ?5*tarS6i KXJ;:7e>». 



COMMERCIAL PRINTS AND LABELS 



30RDEN CO. © Cont'd. 

New, Instant Starlac, the heart of 
mlUc; hoafiat dry milk aollds. 
Contains 5 one-quart envelopes. 
© 50Dec51; KK129321. 

New party dessert; Hiake It with 
Starlac, the heart of milk ... 
nonfat dry milk. Crown dessert. 
(In Look, Sept. 1?, 1957, P. 2 of 
cover) © 3Sep57; KK128684. 

No sugar to add to this Eagle brand 
recipe, says Elsl^ the Borden 
cow. Sweetened condensed aillk. 
ir<J>f«ook custard cream. 
© 28Aug57j KK128675. 
No sugar to add to this Frenoh 
fudge recipe, says Elsie, the 
Borden cow. Eagle brand eon- 
deneed >lllc. C 25Sep57; 
KK1299*0. 

Order the new Borden's Heslnlte 
plastic hose and sprinkler line 
now; cash In . . . during Borden ' s 
garden festival. Hay 24 to June 
21, 1958. (In Garden supply 
■erohandlser, Sept. 1957. P.6-7) 
C 13ep57; KKI29938. 

Ready-mixed and full of good milk 
nourishment, says Elsie, the 
Borden cow. Dutch chocolate 
flavored drink. [Cow & calf look- 
ing through window at drinks] 
(In Look, June 11, 1957, P.2l) 
© 2atey57; KK127327. 

Silver Cow evaporated milk; homoge- 
nized, vitamin D ftereased. 
Net wt. 14 1/2 ozs. © 5Jun57; 
KKI2868O. 

Silver Cow-Pearl brand evaporated 
milk; homogenized, vitamin D 
Increased. Net wt. Ik 1/2 ozs. 
© 3Jun57; KKI28681. 

Starlac, the heart of milk. Star- 
lack contains all the proteins, 
B vltavlns, calcium ... Nonfat 
dry Bilk solids, (in Household, 
Feb. 1957, p. 55) © 7Jan57J 
KKI30592. 

That/s why Starlac Is called the 
heart of milk, says Elsie, the 
Borden cow. Nonfat dry milk 
solids. [Cow pushing cart] 
(in The Progressive farmer. May 
1957, p. 108) © 12Apr57; 
KKI27322. 

There's so much to celebrate on 
Borden's 100th birthday, aald 
Elsie, the Borden cow. BUlk. 
(In The Saturday evening post, 
Sept. 28, 1957, p. 67) 
© 24Sep57; KKI29945. 

Value circus; evaporated milk. 
[Clown orchestra] 6 can carrier 
V-8B. © 7Jun57; KK127326. 

Value circus; evaporated milk. 
[Snake charmer, fire-eater & 
others] 6 can carrier V-8c. 
© 7Jun57; KK127524. 

Value circus; evaporated milk. 
[Tiger, lion & others] 6 can 
carrier V-8A. © 7Jun57; 
KKI27525. 
What happened In 1857? asked Elsie, 
the Borden cow. Milk, Ice cream 
[and others] (in Reader's 
dlgeat, Sept. 1957, p. 158-159) 
© 24Aug57; KKI28678. 

BORGENICHT (HELEN) SPORTSWEAR, INC. © 
Campus Continentals; Helene. 
© lSep56; KK127786. 

BORZELLINO, JOSEPH. © 

Jig-0-Blox; educational, enter- 
taining ... all sorts of designs, 
patterns and pictures may be made 
© 290ct57; KKI50565. 

BOSTON ENVELOPE CO. C 

All-purpose loan service at low 
bank rates. Appl. author: 
Samuel A. Oliver. C l8sep57; 
KK128t76. 



Be proud, be happy, be thrifty; 

money in the bank can do wonders 

... Appl. author; Samuel A. 

Oliver. © I8sep57; KK128477. 
The best auto loan Is a bank auto 

loan. Appl. author: Samuel A. 

Ollvar. © I88ep57; KK128478. 
Change your future with your small 

change; open your savings account, 

now. Appl. author: Samuel A. 

Ollvar. © l8Sep57; KK128479. 
Pay bills the write way; pay by 

check. Appl. author: Samuel A. 

Ollvar. © l8Sep57; KK128i+8l. 
Whatever you want, saving will do 

It. Appl. author; Samuel A. 

Ollvar. © I83ep57; nci28480. 

BOSWELL DAIRIES. © 

A quart a day helps make an A; 
milk, Appl. author: Thomas L. 
Yates Advertising Agency. 
© 27Aug57; KKI28395. 

BOTANY MILLS, INC. © 

Botany 5OO blue bloods ; blue . . . 
as ever your wardrobe essential. 
Tailored by Daroff . (in The 
Saturday evening post, Nov. .24, 
1956, p. 140) Appl. author: 
Sllbersteln & Ooldsmlth. 
© 25Sep56; KKI27927. 
The stamp of fashion; Botany brand 
500, tailored by Daroff. Top- 
coats, sport coats & slacks [emd 
others] (in Esquire, Nov. 1956, 
p. 60-61) Appl. author: Sllber- 
steln & Ooldsmlth. C 90ot56; 
KKI28887. 
BOUHBON DE LUXE CO. © 

Relax de luxe; enjoy Bourbon de 
Luxe, the luxury bourbon blend. 
Man, globe & irtilskey sour. (In 
Miami dally news, Sept. 25, 1957, 
p. ID) © 25Sep57; KKI29405. 
Relax de luxe; Kentucky bourbon 
whiskey. [Man In] butterfly chali 
tc highball. (In Mlar dally news,, 
Sept. 18, 1957, P.I4D) © l8Sep57; 
KK130514-8. 
Relax de luxe; Kentucky bourbon 
whiskey. Two men with [huge] 
old fashioned. (In Miami dally 
news, Sept. 11, 1957, P.3D) 
© llSep57; KKI50547. 
BOURNS LABORATORIES, INC. © 

Carbon Trimit. Model 272, flexible 
leads [and others] New commer- 
cial potentiometers. 
© l6Aug57; KKI29765. 
Model 157 Align-0-Pot ... features 
a self-aligning actuating shaft 
In a very compact design. 
© 40ct57; KKI29665. 
Model 605 accelerometer; designed 
for aircraft and missile control 
circuits. © 6Sep57; KK128357. 
Potentiometer instruments. Single 
models, 108 [and others] 
© l6Aug57; KKI29763. 
A sales success by Cap Klerulff . 
Cap's letter tells of . . . Trimpot 
potentiometers and new low priced 
Trimit. © 6Sep57; KKI2877I. 
2nd annual Trimpot national sales 
conference program; Sept. 9, 
1957. © 30Aug57; KK129664. 
Trimpot; a wide variety of sub- 
miniature potentiometers for many 
applications. © 21Aug57; 
KKI29764, 
Trimpot and related sub-miniature 
potentiometers ... (in Electronic 
Industries & tele-tech, July 1957, 
p. 100) © 17Jun57; KKI27255. 
Wirewound Trimit. Model 27I, 
flexible leads [and others] 
New commercial potentiometers. 
© l6Aug57; KKI29766. 
Wishing you the merriest Christmas 
and happiest New Year ever. 
Appl. author: S. H. Stoetzel. 
© 9Dec57; KKl?06l6. 



BRACH (E. J.) & SONS. © 

Best milk chocolate peanuts you 
ever tasted; double-dipped In 
Brach's finest real chocolate. 
(In Life, Nov. 25, 1957, p.29) 
© 21NOV57; KKI30490. 
Brach's stars are pure goodness; 
Brach's finest real chocolate ... 
(In Life, Oct. l4, 1957, p. 23) 
© 100ct57? KKI29795. 
Enjoy finest real chocolate cher- 
ries. Royal Anne [and others] 
(In Life, Nov. 11, 1957, p.153) 
© 7NOV57; KKl 30025. 

MIADLET (MILTON) CO. © 

Basic shapes and foms; 1st step 
to learning. For ages 3 to 4. 
No. 5101. © lMar57; KK128663. 

Color matching; 3rd step to learn- 
ing. For ages 4 to 6. N0.5103. 
© lMar57; KKl 28665. 

Introduction to numbers: 10 Little 
Indiana; l).th step to learning. 
For ages ij. to 8. 5101;. 
© lMar57; KK126666. 

Introduction to telling time: clock 
and calendar; 6th step to learn- 
ing. (Times and dates) For ages 
6 to 9. 5106. © lMar57; 
KK128662. 

Picture building; 2nd step to learn- 
ing. For ages 3 to 5. No. 5102. 
© lMar57; KKl 28664, 

Recognition of letters: the 

A B C's; 5th step to learning. 
(Alphabets) For ages 5 to 8. 
5105. © lMar57; KK128661 



BRANDENPELS, CARL. © 

Here's the Topp story on growing new 
hair on bald heads. [Endorsed by] 
Art Topp. (In Man's world. Dee. 
1957, p. 51) © 15Sep57; 
KKI2S436. 
If you are bald or losing hair, 
imagine this transformation on 
your own scalp; home plan of 
scalp applications and massage. 
(in Man's magazine, Sept. 1957, 
p. 81) © 24jul57; KKI27718. 
Let me tell you how these people 
grew new hair on bald heads as I 
did, by Eldon Beerbower. (in 
Whisper, Oct. 1957, P.47) 
© lAug57; KKI27617. 

BRANIFP AIRWAYS, INC. © 

Coming October 20th, El Dorado ... 
version of the Douglas DC-7C. 
(In The Saturday evening i>08t, 
Oct. 6, 1956, p. 71) © 20ct56; 

BRECK (JOHN H. ) INC. © 

Beautiful hair; Breok. Baby Linda 
Smith with color coded 3, 8 oz. 
bottles of shampoo. (In Ladles' 
home Journal, Nov, 1957, P.4c) 
© 250ct57; KKI29969. 

Beautiful hair; Breck. Betsy 
MoLane and 3, 8 oz. bottles of 
shampoo. (In Ladies' home 
journal, Oct. 1957, p.Hl) 
© 27Sep57; KK129119. 

Beautiful hair; Breck. Combination 
offer of creme rinse with a Breck 
shampoo. Jeweled mirror, rectan- 
gular frame; 8 oz, shampoo & 
2 1/2 oz, creme rinse. (In Ladles' 
home Journal, Sept. 1957, p. 4 of 
cover) © 30Aug57; KKI283OI. 

Beautiful hair; Breck Hair Set 

Mist. Betsy McLane; hand holding 
8 oz. hair set [container] (In 
Ladies' home Journal, June 1957, 
p. 4 of cover) © 31May57; 
KKl 26574. 

Beautiful hair; Breck shtunpoo. 
Delia Robbia with ribbon & 
Christmas pint, (In Ladles' home 
Journal, Dec, 1957, p.88) 
© 29NOV57; KKI30682, 



CURRENT REGISTRATIONS 



Beautiful hair; Breck. There are 
three Breck shampoos . . . Arm 
Rutenber & 3 - 8 oz. bottles of 
shampoo. (in Ladles' home Journal, 
Aug. 1957. p. 128) © 26 Jul 57; 
KKI27612. 
Beautiful hair; Breck. There are 
three Breck shampoos .. . Blonde 
Joan Young; 3 - ooz. bottles of 
Breck. (In Ladles' home Journal, 
July 1957, p. 2) © 28jun57; 
KKI27252. 
Man of tomorrow; Breck. Billy 
Breck with 3, 6 oz. plastic 
bottles of shampoo. (In Sports 
Illustrated, Sept. 23, 1957, 
p.ElO) © 19Sep57j KKI30026. 

BILJIT, QEOROE J. © 

Plying saucer. [Sandwich, with 
wings, on plate] ' © 25May57; 
KKI27882. 
BRILL (H. C.) CO., INC. 

Noodle-de-do; egg noodles, mush- 
rooms, tomato sauce. Net wt. 
15 ozs. avoir. © H. C. Brill 
Co., Inc. (in notice: New England 
Canners, Inc., division of H. C. 
Brill Co., Inc.); 6Nov57; 
KK130844. 

BRISTOL-MyERS CO. © 

Coach calls the signals; about good 
grooming for teen-age boys. 
Appl. author: Sally Dickson 
Associates. © 7Aug57; KK130412. 

Deodorants are for women. Trig Is 
for men; It's on the ball, (in The 
Fresno bee, Fresno, Calif., Aug. 
11, 1957, p. 9) Appl. author: 
Batten, Barton', Durstlne & Osbom, 
Inc. C llAug57; KKI28797. 

The girl for the Job; how to be .>. 
Mum deodorant.' Appl. author: 
, Sally Dickson Associates. 
•• 12Aug57; KK130413, 

Janle's diary; all about grooming 
for early teens. Mum deodorant. 
Appl. author: Sally Dickson 
Associates. © 8Apr57; KK130tl5. 

The man for the Job; how to be ... 
Mum deodorant. Appl. author: 
Sally Dickson Associates. 
© 6Aug57; KK130'*14. 

Mew deodorant for men that Is 

easier to apply. Trig. New roll- 
on applicator. Appl. author: 
Batten, Barton, Durstlne & Osbom, 
Inc. C 29 Jul 57; KKI28796. 

BRODER MARKS CO. d.b.a. PRELUDE 
DIAMOND RINGS. SEE Prelude 
Diamond Rings. 



BROOKS, LESTER J. C 

Toujoura manure . . . thla package 
contains two pounds ... Oold 
Label quality oow manure. 
o 19NOV57; KKI30303. 

BR00K3-3K INNER CO. © 

Steel industrial buildings. Catalog 
no. 85. Appl. author: Harold 
Brooks. NM: new photos & text. 
o lOM«y57; KKI268IO. 

BROWN. LLOYD A. O 

Boootor BhoLgun ohells. 

C :"3Nr.v'jY; KK1.W688. 
(•Vy-ahrtt; hho shot In thoae long 
range ibor. Bhello ar» incased in 
n luh»»<t»t«>(1 round saae ... 
o ?6Xu(Jd;-, KK1?8o6<' 

BROVN (M. f. , INC. O 

Holiday letters buixd good will and 
good DuslnoBB. 3entla«nt 0-9 



[and others] (Christmas holiday 
letters build good will) 
© lJun57; KKI27935. 
Holiday letters build good will and 

food business. Sentiment G-12 
and others] (Christmas holiday 
letters build good will) 
© lJun57; KK12793^. 

BROWN & WILLIAMSON TOBACCO CORP. © 

Diving star Zoe Ann Olsen shows 
that smooth form makes a cham- 
pion. Viceroy filter tip ciga- 
rettes. (In The Overseas weekly, 
May 12, 1957, comic section, 
p. 15) Appl. author: Ted Bates 4 
Co., Inc. © 9May57; KK12896I4.. 

Frank Carrano of Cairo, New Yoric, 
says: Sure, Viceroy has the 
smoothest taate of all. (In New 
England homestead, June 8, 1957, 
p. 7) Appl. author: Ted Bates & 
Co., Inc. © 8jun57; KK129505. 

A must in every machine. Viceroy 
filter tip cigarettes; Kool fil- 
ter mild menthol cigarettes. 
(In Vend, Sept. 1957, p. 14-0) 
Appl. author: Ted Bates & Co., 
Inc. © 3Sep57; KK128966. 

Now Viceroy comes In 2 packages : 
flip-open box, familiar pack. 
Filter tip cigarettes. (In New 
York Journal-American, Sept. 16, 
1957, p. 16) Appl. author: Ted 
Bates & Co., Inc. © l6Sep57; 
KK128967. 
Only Viceroy gives you filter- 
power of 20,000 filters. (In 
New York Journal-American, July 
1> 1957, p. 6) Appl. author: 
Ted Bates 4 Co., Inc. © lJul57; 
KKI26564. ^ 

Only Viceroy gives you 20,000 fil- 
ter traps for that smoother 
taste. (In Courier magazine sec- 
tion, Pittsburgh, Sept. 21, 1957, 
p. 5) Appl. author: Ted Bates 4 
Co., Inc. © 21Sep57; KKI28963. 

Sam Snead, golf champion, says: 
Viceroy has the smoothest taste 
of all; filter tip cigarettes. 
(In The Saturday evening post, 
June 15, 1957, p. 131) Appl. 
author: Ted Bates 4 Co., Inc. 
© llJun57; KK128965. 

BROWN BOVERI CORP. © 

Read the story behind this ad; 
more power for Puerto Rico with 
... gas turblnea. Appl. author: 
Z. Stanley Stys. © 30Sop57; 
KK12e997. 

BROWN-FORMAN DISTILLERS CORP. © 

The decanter you'd expect from Old 
Forester; true for eighty-eight 
Chrlstmases. Kentucky straight 
bourbon whisky. (In Life, Nov. k, 
1957, p. 3 of cover) Appl. author: 
Erwln, Wasey, Ruthrauff 4 Ryan, 
Inc. © 310ct57; KKI29821. 

The decanter you'd expect from Old 
Forester; true for 88 Christmases 

Kentucky straight bourbon 
whisky. (In Patterson's Califor- 
nia beverage garotteer, Oct. 1957, 
p. 3 of cover) Appl. author: 
Erwln, Wasey, Ruthrauff 4 Ryan, 
Inc. O 10ot57; KK129^97. 

The liquor that displays this seal; 
Early Times Kentucky straiRht 
bourdon whisky. (In Kleotrloal 
merohandlalnR, Oct. 1957, p.93) 
Appl. author: Erwin, Wasey, Ruth- 
rauff * Ryan, Inc. O 10ot57; 
KK1D9399. 

No belter wnya to kIvc the best; 
Old Fopeater, Kentuoky ntrnlght 
bourbun whisky. (in L,v>ulavlll« 
times. Nov. ."X). l')')7, section ?. 
p. 5) Appl. author: Krwin, Wasey, 
Ruthrauff 4 Ryan, Inc. © 26tJovS7; 
KK1»918. 



True for 88 Chrlstmases ... for 
1957 giving, the decanter you'd 
expect from OM Forester. (In 
Louisville times, Nov. 6, 1957, 
p. 12) Appl. author: Erwln, 
Wasey, Ruthrauff & Ryan, Inc. 
© 6Nov57; KKI30920. 

Two wonderful ways to sell the 
best; Old Forester, Kentucky 
straight bourbon whisky. (In 
Liquor store, Nov. 1957, p.'V of 
cover) Appl. author: Erwln. 
Wasey, Ruthrauff 4 Ryan, Inc. 
© 1NOV57; KKI30919. 

The whiskey proves the label's 87 
year old promise. Old Forester, 
(In Club management, Aug. 1957, 
p. 2 of cover) Appl. author: 
Erwln, Wasey, Ruthrauff 4 Ryan, 
Inc. © Ulug57; KK129030. 

Your taste agrees with the label's 
eighty eight yeaj- old promise. 
Old Forester, (In Time, Aug, 2b. 
1957, p. 32) Appl, author: 
Erwln, Wasey, Ruthrauff 4 Ryan, 
Inc, © 21Aug57; KKI2903I, 

BROWN-MILLER CO. © 

Ralnbo pickles; . sweet gherkins, 
candled crispy plx. 12 fl. oz. 
[each] Appl. author: John A. 
Miller. © 27Aug57; KK130915. 

BRUCE (E. L.) CO. © 

Bruce kltchen-flor kleener. 
Net contents, one U. S. pint. 
Appl. author: Thomas Harvey 
Creech. © 16Sep57; KK129133. 
The easiest floor care ever; floor 
products. Cleaning wax [and 
others] Appl. author: John 
Carlyle Fleming. © l'>Oct57; 
KKI29362. 
The history of Termlnlx; over 
thirty years with the termite 
pjroblem. Appl. author: Frlel 
Mulllns. © 29NOV57; nci30868. 
How to finish wood floors with the 
Bruce finishing kit. Appl. au- 
thor: Claude T. Taylor. 
© 29Jun57: KK129033. 
How to install Bruce unit-wood 
blocks. Appl. author: John C. 
Fleming. O 53ep57; KK128342. 
Termites? Call Termlnlx for 

guaranteed protection. [Jumping 
rope scene] (In The Saturday 
evening post, Sept. 7, 1957, 
p. 68) Appl. author: Holton C. 
Rush. © 7Sep57; KKI28260. 
TenatesT Call Termlnlx for 
guaranteed protection. [Naa 
■lipping In late 4 falling 
through floor) (In Saturday 
evening post, Sept. 28, 1957, 
p. 176) Appl. author: Holton C. 
Ruah. © 283ep57; KKl 28865. 

BRUSHY CRSKK FARM. O 

Cage eggs] white Infertile, grade A, 
ex. large. One dosen. Appl. 
author: Sutherland Paper Co. 
© 10IIOV57; KK129937. 

BFJkrt MAMTJFACTTJRmO CO. C 

Another Bryant flrat aaar the 

Bryant pup ooatest; fumaoee, 
water heaters, air ooBdltioalAg. 
(In Oae he.t . June ig'^7, p.») 
Appl. author: Applegate Advertis- 
ing Agency, Inc. C IJunST; 
KKir7t>83. 
Model bK> boiler; finest in the 
nation for ohuroh ... (In Heat- 
ing, piping A air oondillonlnit , 
Jun<» I'J'iY, p.r7^) Appl. author: 
Applegate Advertising Axenoy. 
Inc. O VunSY; KK1.X>*7*. 
The namr- to look for when you want 
the boot; K"* fumaope. Subur- 
ban. (In Tl>e Ohio builder. May 
19S7, p.lM Appl. author: 
Applegate Advertleln< I 






Late Advertleln< Aionoy . 
© lOMayyr; iwiirr^. 



COMMERCIAL PRINTS AND LABELS 



BRYANT MANUFACTORING CO. © Cont'd. 
You've seen iriiat Bryant's doing In 
'57. but it's only the beginning; 
heating and air conditioning line. 
(In The Ohio builder, July 1957, 
p. 15) Appl. author: Applegate 
Advertising Agency, Inc. 
© 10JU157; KKI28593. 

BUFFALO SAVINGS BANK. © 

Buffalo's greatest door opener to 
a happier, ■ore secure future . . . 
(In Buffalo courier-express, 
Sept. 19, 1957, p. 6) Appl. au- 
thor: Mulr & Co. © 19Sep57J 
KKI28577. 
Their future is our business, too. 
Helping today's kids ... 
(In Buffalo evening news, 
Sept. 25, 1957, section 3, P.58) 
Appl. author: Muir & Co, 
© 25Sep57; KK12909I+. 

BULLDOG ELECTRIC PRODUCTS CO. © 
Electrostrip Bakes your kitchen 
seen twice as big. (in Electric- 
ity in building, Jan. 1957, p.2 
of cover) © 4jan57; KKl 28299. 
He'll keep you ahead electrically, 
so you'll stay ahead competitive- 
ly', (in Business week, Jan. 5, 
1957) © 4jan57; KK128686. 
Profit from these 3 Claapmatic 
Vacu-Break safety firsts; 
switches. (In Electrical whole- 
saling, Feb. 1957, p. 17) 
C lPeb57; KKl 28687. 
Vacu-Break power panels minimize 
maintenance. © 2Jan57; 
KKI28685. 

BORLINQTOM HOSIERY CO., a member of 
BURLINGTON INDUSTRIES, INC. SEE 
Burlington Industries, Inc. 

BURLINGTON INDUSTRIES, INC. 

Fit that doesn't go pfff-t; Bur- 
Mil Cameo seamless stretch 
stockings. (In Seventeen, War. 
1957, p. 55) © Burlington Hosiery 
Co., a member of Burlington In- 
dustries, Inc.; 26Feb57; KK129526. 
Go seamless for a change . . . 

seamless by Bur-Mil Cameo. 

(In Vogue, Oct. 15, 1956, p.l8) 

© Burlington Hosiery Co., a member 

of Burlington Industrits, Inc.; 

10ct56j KK128442. 
Just a shade of difference . . . 
Bur-Mil Cameo sheer nylons in 
fabulous stocking tints. (In 
Harper's bazaar, Sept. 1957) 
© Burlington Hosiery Co., a 
member of Burlington Industries, 
Inc.; 2Sep57; KK129527- 
So genuine every pair is auto- 
graphed by the duke himself; 
Bur-Mil authentic Argylls. 
(In Esquire, Oct. 1956, p. 18) 
© Burlington Hosiery Co., a member 
of Burlington Industries, Inc.; 
5Sep56; KK128443, 
Whether she lives in Jeans ... 

Ballet brand socks ... (In Life, 
Dec. 10, 1956, p. 172) © Burl- 
ington Hosiery Co., a member of 
Burlington Industries, Inc.; 
6Dec56; KK128441. 

BURNHAM CORP. © 

Bench specifications. Section B; 
sheet llA. Adv. 244; 9/12/57. 
Appl. author: Alfred Howard Cross. 
© 4oct57; kki:j0775. 
Instructions for inserting basement 
sash in greenhouse wall . . . for 
aluminum or redwood Orlyt. 
Ad. 217; rev. 8/57. Appl. au- 
thor: Alfred Howard Cross. 
NM: rev. & drawings. © 26Aug57; 
KKI30773. 
Instructions for settiiig up your 
aluminum Orlyt greenhouse. Sheet 
1 of 3. Adv. 195A; rev. 3/56; 



rev. 3/57; rev. IO/57. Appl. 
nuthor: Alfred Howard Cross. 
KM: rev. of illus. © 220ct57; 
KKI30776. 

'Lord and Bumham. (Greenhouse 
calendar 1958) White Birch 
Nursery. Appl. author: Alfred 
Howard Cross. © 2Nov57; 
KKI30777. 

Orlyt 9, greenhouse door frame de- 
tail; out-swinging door. 
Adv. 242; B/57. Appl. author: 
Alfred Howard Cross. © 9Sep57; 
KKl 30774. 

BU-TAY PRODUCTS, LTD. © 

Mother, some wonderful help with 
your new baby and your yellow 
or gray nylon; Diaper-Sweet. 
© lMay57; KKI29279. 
BUXTON, INC. © 

Carries all your credentials on 
view ... the Contour by Buxton. 
(In Life, June 10, 1957, P.I6I) 
Appl. author: Doyle Dane Bembach, 
Inc. © 6jun57; KK126534. 
For the woman on the go: accessories 
with a look of breeding. The 
Ranch Wagon set by Lady Buxton. 
(In Ladies' home Journal, Oct. 
1957, p. 211) Appl. author: 
Doyle Dane Bembach, Inc. 
© 24Sep57; KKI29444. 
Holds everything you see here . . . 
the Contour billfold by Buxton. 
(In Life, Dec. 9, 1957, p. 101) 
Appl. author: Doyle Dane Bernbach, 
Inc. © 5Dec57; KKI3086I, 
New Buxton Key-Talner flips open. 
(In Life, Nov. 25, 1957, p. 63) 
Appl. author: Doyle Dane Bembach, 
Inc. © 21N0V57; KKI30516. 
The Opening Nighter snap-top ciga- 
rette case by Lady Buxton. (in 
Ladies' home Journal, Nov. 1957, 
p. 27) Appl. author: Doyle Dane 
Bembach, Inc. © 240ct57; 
KKI30290. 

BUZZMASTER, INC., manufacturing divi- 
sion STEELORIP PLASTICS. SEE 
Steelgrlp Plastics. 

BYRON, HOSHA. © 

Egyptian Dew Drop Orientaine; hair 
pomade. © 13Aug57; KK129793. 



CBS TELEVISION FILM SALES, INC. © 

Farmer Al Falfa, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sugar-coated puffed wheat; 
General Foods Corp, © l6Sep57; 
KKI29II5. 

Housewife Herman, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sugar-coated pxiffed wheat; 
General Foods Corp, © 16Sep57; 
KKI29II7. 

Mighty Mouse spoils Sylvester Fox's 
catch. (Post cereals Mighty Mouse 
mystery color picture, no. 4) 
Appl. author: General Poods Corp. 
© Terrytoona, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127953. 

Mighty Mouse stops an evil plan. 
0>ost cereals Mighty Mouse mystery 
color picture, no. 1) Appl. au- 
thor: General Poods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Har57; KK127956. 

Mighty Mouse to the rescue. (Fost 
cereals Mighty Mouse mystery 
color picture, no. 2) Appl. au- 
thor: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57; KK127955. 



Mouse exterminators . (Post cereals 
Mighty Mouse mystery color picture^ 
no. 6) Appl. author: General 
Poods Corp. © Tenytoons, a di- 
vision of CBS Television Film 
Sales, Inc.; 15Har57; KK127957. 
The mystery suitcase. (Post cereals 
Mighty House mystery color pic- 
ture, no. 3) Appl. author: 
General Foods Corp. © Terrytoons, 
a division of CBS Television Film 
Sales, Inc.; 15Mar57; KK127954. 
Oil Can Harry, star of Mighty Mouse 
Playhouse. Post Sugar Crisp 
sugar-coated puffed wheat; 
General Foods Corp, © l6S©p57; 
KK129116, 
Sylvester the Fox, star of Mighty 
Mouse Playhouse. Post Sugar 
Crisp sug^-ooated puffed wheat; 
General Foods Corp, © 16Sep57; 
KKI29II8, 
Trapped. (Post cereals Mightv Mouse 
mystery color picture, no. 5) 
Appl. author: General Foods Corp. 
© Terrytoons, a division of CBS 
Television Film Sales, Inc.; 
15Mar57J KK127952. 
Yokel Duck, star of Mighty Mouse 
Playhouse. Post Sugar Crisp 
sugar-coated puffed wheat; 
General Poods Corp. © 16Sep57; 
KK129113. 



CAFPEJIAN, NEWTON J., ALFRED A. WILD- 
ER, ED C. MOSESIAN & CHARLES J. 
VAGIM composing the copartnership 
CENATRON INDUSTRIES. SEE Cenatron 
Industries. 

CAIN'S ENGLISH MUFFIN CO. © 

English muffins. 7 minute pizza. 
Contents 4 large. Appl. author - 
Clifton T. Wilson. © 250ct57j 
KKI296II. 

English muffins. Toast 'n serve. 
Contents 6 large. Appl. author: 
Clifton T. Wilson. C 250ct57; 
KKI29612. 
CAL-DAK CO. © 

Assembly instructions; faucet 

mounting hose reel. Item no, 220, 
Appl, author: Zepha Bogert, 
© Cal-Dak; 10ct57; KKI2986I4.. 

Assembly instructions; side winder 
cart-type hose reel. Item 
no, 222. Appl. author: Zepha 
Bogert. © Cal-Dak; 10ct57; 
KKI29863. 

Faucet-mounting hose reel. Item 
no. 220. Appl, author: Zepha 
Bogert, © Cal-Dak; 10ct57; 
KKI2986I, 

Ironing Caddy with casters. Item 
no. 553. Appl. author: Zepha 
Bogert. © 1JU157; KK128573. 

Lawn and garden hose reels. Item 
no, 222 side winder cart-type hose 
reel, 220 direct faucet-mounting 
hose reel. Appl, author: Zepha 
Bogert. © Cal-Dak; 10ct57; 
KKI29860. 

Queen-Size black modem 4-pc. tray 
table set. Item no. 42. Appl. 
author: Zepha Bogert. C ljun57; 
KKI28572. 

Replacement basket; slip-on type 
for ... laundry carts. Item 
no,60B. Appl, author: Zepha 
Bogert. © Cal-Dak; I50ct57; 
KK12983i4.. 
Royal family o: tray tables; Klng- 
Slze, black, modem Florentine 
brass roll-a-tray sets ... 
Item no. 854-471, whaler [and 
others] Appl. author: Zepha 
Bogert. © 30NOV57; KK1307'^6. 

Side winder cart-type hose reel. 
Item no. 222. Appl. author: 
Zepha Bogert. © Cal-Dak; 10ct57; 
KKI29662. 



CURRENT REGISTRATIONS 



CALIFORNIA INK. CO. , INC. © 
Colortrend report, fall 1957. 
Cal Ink. C 17JU157; KK128395. 

CALIFORNIA LONQ WHITE POTATO AD7IS0RT 

BOARD. © 

Here It comes, the 1957 California 
long irtilte potato profit circus. 
(In The Paclcer, Apr. 13, 1957, 
p. 9) Appl. author: Herbert C. 
Brown. O 13Apr57; iac;i27302. 

Whltey Bays: don't call ne a white 
rose, you'll profit Bore by pro- 
noting me as a California long 
white potato. (in CoaBnerclal 
bulletin. May 17, 1957> P.l'^) 
Appl. author: Herbert C. Brown. 
© 17May57; KK127301. 

CALVARY RECORD CO., INC. © 

Ave Maria; composed and sung by 

Alexander Prltta. A high fidelity 
recording. CR1301. © 40ot57; 
KKI30388. 

CAMBRIDOB SPEXJIALTIES, INC. © 

Make your cat happy; catnip ball 
by Cambridge, pleasingly scented 
with catnip olio. © lJun$6; 
KKI29157. 

CAMERON, WILLIAM T. © 

17,000,000 tlaeo a day, a hand 
reaches for a toothpick; see how 
a little band of pixies solved 
a dental hygiene problem; Plx- 
Bze. O 13Apr57; KKI27296. 

CAMPBELL, AKDREW J., JR. 

All ray children will be like me. 
Omamental buttons, plaques, 
pennants ... © A. J. Can^ibell, 
Jr.; 7Aug57; KKI27878. 
CANADIAN NATIONAL flAILWATS. C 

Take a Canadian week-end. Chateau 
Laurler. (In Chicago dally news. 
Mar. 23, 1957, p.8) Appl. au- 
thor: McCann-ErlckBon, Inc. 
© 23Mar57; iaci26776. 
CARBE, NINO. 

Stick 'em color pictures. SEE 
Piatt & Munk Co., Inc. 
CARaiLL, INC. © 

Announcing Carglll P. I. com, an 
entirely new approach In hybrid 
corn breeding ... (in The 
Parmer, Aug. 3, 1957. p. 30-31) 
© 31 Jul 57; KKI27823. 
CARLINO BREWING CO. © 

It's a most unusual ale; Red Cap. 
[Man playing harmonica for group 
drinking ale] (In Life, Mar. 25, 
1957, p. 120-121) Appl. author: 
Benton & Bowles, Inc. © 20Mar57; 
KKI30269. 
Think; I am thinking, so now I'm 
drinking Red Cap; ale. Appl. 
author: Benton * Bowles, Inc. 
O 170ct56; KKI26616. 
CARLSON, GE»RGE. 

Pun-time things to do. SEE Piatt 
h. Munk Co. , Inc. 

CARLSON PRODUCTS, INC. C 

Sta-Put lid fastener for trash and 
garbage cans. Stock no.SP-51. 
«j i3Jun57; KK126576. 

CARNATION CO. © 

Exciting new pie Idea ... the 
secret is Carnation, the milk 
that whips. Fluffy fruit pie. 
(In Life, Srpt. 2. 1957, P-H) 
Appl. author: A. Culver Boyd, Jr. 
oj >)Aug'^7; KKl?83'tl. 
I'lrst easy recipe for dellcloua 
hoBeaade ice oreaa ... the secret 
IB whipped Carnation; eTaporated 
■ilk. 3tr«wberry. (in Life, July 
1'), 1<J57, p. 17) Appl. author: 
A. CulTor Boyd, Jr. C 12Jul57; 



Pudge In 5 minutes, no beating, no 
failures; evaporated milk. (In 
Life, Dec. 2, 1957, p.2 of cover) 
Appl. author: A. Culver Boyd, Jr. 
© 29N0V57; KK130'^36. 
CAEON. 

Eau de cologne Polvree. (In The 
New Yortcer, Aug. 3, 1957, p.35) 
Appl. author: Parfums Caron. 
© Caron Corp. d.b.a. Caron; 
lAug57; KK1277''-'*. 

Eau de cologne Polvree. (in Town & 
country, Oct. 1957. P.70) 
Appl. author: Parfums Caron. 
© Caron Corp. d.b.a. Caron; 
10ct57; KK12979^. 

CARON CORP. d.b.a. CARON. SEE Caron. 

CARPCO MANUFACTURING, INC. C 

Spare parts; high tension separa- 
tors, models HT-260 & \SQ. 
Prices effective June I5, 1957. 
© 1 Jul 57; KKl 26565. 
CARPENTER, H. G. © 

Investment peace of mind through 
program Investing. © 10May57; 
KKI275OI. 

CARR, OTIS T. © 

Carrotto dynamics, Utron atomics; 
also featuring the revolutionary 
Utron electric battery . . . 
OTC Enterprises, Inc. 
© 22Apr57; KKI28OIO. 

CARB, ADAK3 & COLLIER CO. O 
Bilt-Well cabinets for multiple ass; 
hardwood front, end panels for 
exposed ends of units. Appl. 
author: Allen K. Stoltr. 
C lJul57; KKI26728. 
Important assembly instructions; 
oven unit BW 2J-02, for bllt-in 
type gas or eleStric ovens. 
Appl. author: Allen £. Stoltz. 
© 1JU157; KK126729. 

CARTER'S INK CO. © 

Add color to your words; Jewel tone 
colored inks. (In Life, Aug. 26, 
1957, p. 122) Appl. author: Hoag 
& Provandie, Inc. © 22Aug57; 
KKI2786I. 
Add Life to your sales. (In Varie- 
ty store merchtindiser, Sept. 1957, 
p. 21) Appl. author: Hoag & 
Provandie, Inc. © lSep57; 
KKI28139. 
Household cement, for china, watch 
crystals, leather ... 1 3/'^ fl. 
oz.,; carton. © l4jan57; 
KKI27212. 
Household cement, for china, wood, 
metal ... 1 3A fl. oz.; tube. 
C I4jan57; KK127210, 
Milk again, Where's the cream? 
Kitty says, for the best results 
use Carter's, the cream of office, 
home and school supplies. (In 
Life, Oct. 21, 1957. p. 16) Appl. 
author: Hoag & Provandie, Inc. 
C 170ct57; KK129242. 
Pre-prlced for easy snlea; Jewel 
tone inks with free Tiara display. 
(In Modern retailing, June 1957, 
p. 12) Appl. author: Hoag 4 Fro- 
vandie. Inc. (0 20Hay57; KK126I^75. 
Pre-prioed for easy sales; Jewel 
tone inks with fr»e Tiara display. 
(In ProgresBlTC grocer, July 19S7 . 
p. 180) Appl. author: Hong * 
Provandie, Inc. O ljul57; 
ICKI27657. 

CASCADK PLASTICS. 

The plastic film ... for arm, leg 
ond trunk uBo; embalming. 
c> Lonllo HlK.Klnbotton, owner 
CaBoade PlantloB; 113ep57i 
KKI3030O. 



CASSELL (JOHN R. ) CO., INC. © 

Instrumaster; dimetrlc protractor 
no.l202-A, for measurement of 
angles In the axonometrlc planes. 
Appl. author: Paul P. Boehm. 
NM: "specific references to model 
1202-A, differing from 1202-N." 
© lApr57; KK127533. 

CASTELL (A. W. FABER) PENCIL CO., INC. 
SEE Paber-Castell (A. W.) Pencil Co, 

CASWELL (GEORGE W.) CO. C 

Tea chest; orange pekoe and pekoe. 
One half pound net weight. Appl. 
authors: Guy Street & Gerry 
Merten. o 3Jul57; KKl 28882. 

CAT POOD DIVISIOM, JOHN MORRELL h 
CO. SEE Mozrell (John) & Co. 

CATALANO, JAMES J. © 

Catalano torrone ice cream powder; 
flavored stabilizer. One pound. 
© 2jul57; KKl 28884. 
CATALINA, INC. a division of JULIUS 
KAYSER & CO. SEE Kayser (Julius) 
& Co. 

CATHOLIC FAMILY NEWSPAPERS. 

It's organized, it's bigger, it's 
united. Seal of acceptance. 
(In Advertising age) C p. Joseph 
Bogner d.b.a. Bogner 4 Martin 
d.b.a. Catholic Family Newspapers; 
(in notice: Bogner 4 Martin); 
9Dec57; nci30607. 
CAVANNA, ELISE. Sffi Welton, Mrs. 
James. 

CAYUGA ROCK SALT CO., INC. C 

Salt-soil stabilirer; here are 8 
Important reasons why . . . the 
most road for the least cost. 
© 27Jun57; KKI29632. 

CEDBRGREEN FROZEN PACK CORP. © 
Baby lima beans. Net weight 10 
ounces. Appl. author: Crown 
Zellerbach Corp. C 31May57; 
nC127864. 
Red raspberries with sugar syrup. 
Net weight 10 ounces. Appl. 
author: Crown Zellerbach Corp. 
© 5Jul57; KKI27862. 
CENATRON INDUSTRIES. 

Chain-saw conversion kit, includes 
adapter, safety handle, sprocket 
... Chlp-A-Saw. O Cenatron 
Industries, a copartnejrship con- 
sisting of Alfred A. Wilder. Ed C. 
Mosesian, Newton J. Caffejlan 4 
Charles J. Vaglm; llJun57; 
KKI27199. 

BNTRAL GROCERS BAKHTO CO. C 
Mr. Preshy's Talu, white enriched 
bread, 1 x/2 lbs. © 4|lov57; 
KKI30511. 

CENTRAL 3TKBL 4 WIRE CO. © 

Soopo-O-Graf ; bowl(ing] O 53ep^7; 
KXI28912. 
CKNTUHT PRODUCTS, INC. O 

New beauty for every bath; Puritan 
Imperial 700; toilet Beat. 
Appl. author: Arthur Cleland 
Palm. C lJulS7; niJb^no. 
CKRVECKRIA CORONA, INC. O 

Que eB I30-H control? Corona 
banda blanca. (In Kl Nundo, 
San Juan, P. R. , Sept. ;?1 . I057. 

p.:v) o :-'i3ep^7) Kxi?^i?8. 

CHAMPION-IirrKRNATIONAl, CO. O 
For auporb color detail ... 
C-I coated papem; Pamoua 
artlats maKadne. (In m* How 
Yorker, Nov. 7, 1>)'<7 . p.7»> 
Appl. author; Harold Cabot a Co., 
Ino. C MOot^Ti tXVi<>^<i. 



COMMERCIAL PRINTS AND LABELS 



CHAMPION- INTERNATIONAL CO. © Cont'd. 
For superb color detail, specify 
the standard of excellence; C-I 
coated papers. Standard Oil Co. 
(In The National geogra];^lc maga- 
zine, Jime 1957, P.879) Appl. 
author: Harold Cabot & Co., Ine. 
O 13May57; KKI26903. 

CHAMPION PAPER & FIBRE CO. © 

For the finest reproduction; Krome- 
kote brind cast coated papers. 
(No. 35 In a sertes of textural 
studies) (In Printers' Ink, 
Nov. 1, 1957, p. 29) NM: col. 
■ photo. © 300ct57j KKI3O2OI. 
For the finest reproduction; Krome- 
kote brand cast coated papers. 
(No. 33 in a series of textural 
studies) (In The Inland printer, 
July 1957) NM: col. photo. 
© 10 Jul 57; KKI27385. 
For the Impaet of fine reproduction; 
Kromekote brand cast coated papers. 
(No. 34 in a series of textural 
studies) (In The Inland printer, 
Sept. 1957, p. 81) NM: col. phota 
© 10Sep57; KKI28772. 

CHAMPION PROUaCTS, INC. © 

Nlca-noly; drill Btem concentrate. 
© 13Jim57; KK12707't 

CHAMPION RIVET CO. © 

Welding electrodes.- © 27Mar57; 
KKI283II. 

CHANCE (A. B.) CO. © 

Clafflp and connector selector chart. 
Appl. author: WllHasi R. Hooper. 
© 20Sep57; KK129336. 

CHARMIHO WOMAN, INC. © 

Let your mirror be the Judge; 
the Charming Woman course. 
Appl. author: Alan Rosenberg. 
© l8Apr57; KKI27091. 

CHARMS CO. © 

Pops, with vitamin C; pure candies; 
Individually wrapped. Net wt. 
7 ozs, Appl. author: Irving M. 
Storaartc. © 10Jun57; KK127399. 

CHARTER PLANS. 

Double penny; value two cents In 
trade. ©Ralph P. Reuss d.b.a. 
Charter Plans; 27Nov57; 
KK130421. 

CHASE, JOHN CHURCHILL. O 
L«t'B talk spaghetti; and don't 
forget Luxury brand means fine 
spaghetti. © 10ct57; KK129992, 



CHASE-SHAWMDT CO. © 

Nothing takes the place of Amp-trap; 
current limlters. (in Electrical 
engineering, Aug. 1957, p.'^'^A- 
iJSA) Appl. author: Meissner & 
Co., Inc. © 25JU157; KK127156. 
CHEF BENET POODS, INC. 

Egg noodles. Net wgt. 7 ozs, 
Appl. author: James B. Miller. 
© Chef Benet Foods, Inc. (in 
notice: Chief Benet Poods Co.); 
lFeb57; KKI23626. 
CHEMEX CORP. © 

Newsletter no. 9. Newsbar, Filter- 
Jet fan [and others] Appl. au- 
thor: Peter Schlumbohm. 
© 8NOV57; KK13033^. 
Products for the chemist's kitchen; 
coffeemaker, gas kettle [and 
others] By Peter Schlumbohm. 
© 3Sep57; KKI2826I. 
Vacuohm, beatable vacuum flask; 
picnic kit. Thermos no. 5*^86; 
Thermos quart & pint no.2'+84, 
2284. By Peter Schlumbohm. 
© 10Jul57; KKI28138. 



CHICAGO DIETETIC SUPPLY HOUSE, INC. © 
Cellu artlflcally sweetened apple 

sauce ... Contents 8 oz. avdp. 

Appl. author: Rose Straka Fowler, 
© 26Aug57; KKI28776. 
Cellu artificially sweetened red 

raspberries ... Contents 8 oz. 

avdp. Appl. author: Rose Straka 

Fowler. © 19Aug57; KK128779. 
Cellu artificially sweetened red 

tart cherries ... Contents 1 lb. 

Appl. author: Rose Straka Fowler. 

© I8jul57; KKI28775. 
Cellu artificially sweetened 

rtiubarb ... Contents 1 lb. 

Appl. author: Rose Straka Fiwler. 

© 2OJUI56; KKI2878O. 
Cellu artificially sweetened 

strawberries. Contents 8 oz. 

avdp. Appl. author: Rose Straka 

Fowler. © l4Aug57 (in notice: 

1956); KKI29322. 
Cellu unpitted artificially sweet- 
ened light sweet cherries ... 

Contents 1 lb. Appl. author: 

Rose Straka Fowler. © 10Jul57; 

KKI28777. 
Cellu unsweetened yellow freestone 

peaches; peeled halves. Contents 

1 lb. Appl. author: Rose Straka 

Fowler. © 30Jun39; KK129239. 
Cellu whole artificially sweetened 

prune plums ... Contents 1 lb, 

Appl. author: Rose Straka Fowler. 

© 19Aug57; KKI28778. 
CHICOPEE MILLS, INC. © 

How to build a screened patio. 

12' X 15' screened patio materials 

check list. Fiberglas screening; 

Reynolds aluminum. © 110ct57; 

KKI29586. 

CHIROPODY SUPPLY HEADQUARTERS, INC. © 
Inside eqiiivalent of $1.00 plus 
real savings; marking our 45th 
year of service ... Appl. au- 
thor: William', Mathlas Scholl. 
© 15Aug57; KKI28566. 

CHISM ICE CREAM CO. © 

Greatest taste on earth; lemon 
custard; blueberry ice cream. 
Look for the Pok-A-Dot Pak. 
(In Mineral County Independent 
news, Hawthorne, Nev., Aug. 7, 
1957, p. 3) Appl. author: Thomas 
Cave Wilson. © 7Aug57; KK127782. 
Ice cream flavor by the boatload; 
butter brittle. Look for the 
Pok-A-Dot Pak. (In Reno evening 
gazette, Sept. 12, 1957, P.28) 
Appl. author: Thomas Cave Wilson. 
© 12Sep57; KKI286OI. 
On the right track; fresh raspberry 
Ice cream. Look for the Pok-A- 
Dot Pak. (In Mineral County in- 
dependent news, June 5, 1957, 
p. 6) Appl. author: Thomas Cave 
Wilson. © 5Jun57; KK126476. 
Taste treasures; fresh peach ice 
cream; lemon custard Ice cream. 
Look for the Pok-A-Dot Pak. (In 
Mineral County independent-news, 
July 3, 1957, p. 5) Appl. author: 
Thomas Cave Wilson. © 3Jul57; 
KKI27128. 
Trick or treat. Chlsm orange 
marshmallow Ice cream. Look 
for the Pok-A-Dot Pak. (In Reno 
evening gazette, Oct. 3, 1957, 
P.2I1) Appl. author: Thomas Cave 
Wilson. © 30ct57; KK129129. 

CHRISTIANS (H. C.) CO. © 

Pace margai^ne; oleomargarine. 
4 yellow quarters. Net wt. «ne- 
pound. Appl. author: D. C. 
Wallis. © 230ct57; KK129797. 

CHRONICLE PUB, CO, 

Take the panic out of station-break 
switching with , , . automatic se- 
quential program switcner, model 
107-B, © Chronicle Pub, Co, (in 



notice: Mechron, a division of 
Chronicle Pub, Co,); 4Dec57; 
KKI3O668, 
CHURCH & DWIGHT CO., INC. © 

Soda-made cookies are easy to make, 
and easy to eat. Am & Hammer 
brand & Cow brand baking soda. 
(In What's new in home economics. 
May 1957. p. 69) Appl. author: 
Harvey & Howe, Inc. © 7May57; 
KKI2719O. 
CHURCH OP CHRISTIAN ABUNDANCE d.b.a. 
CRUSADER PUBLICATIONS. SEE Crusader 
Publications. 
CITY DIBECTORY PUBLISHERS, INC. © 
Industrial register of the United 
States annual classified buying 
guide. e 28jun57; KKI27278. 
Industrial register of the DBlted 
States classified buying guide. 
C 28Hay57; 11127279. 
Industrial register of the United 
States for business and commerce, 
classified buying guide. 
© 28Jun57; KK12651b. 
© 26NOV57; KKI30392. 
National biographical register of 
attorneys; who's who in American 
law. © 19Jun57; KKI26711. 
New and up to date; National Bio- 
graphical Register of Attorneys. 
(Who's irtio In American law; Na- 
tional Blograjdilcal ...) 
© 19Jun57; KKI26909. 
CLAIROL, INC. © 

Be blonde beautifully; Lady Clalrol 
whipped creme hair llghtener. 
Appl. author: Richard L. Gelb. 
© 20Sep57; KKI28806. 
Blue Lightening, triple strength 
powder bleach; turns blue to 
bleach hair whiter. Contains 
2 3/4 oz. net wt. Appl. author: 
Richard L. Gelb. © 12Nov57.: 
KKI30213. 
Clalrol brings to America, world's 
largest-selling hairdress, Vlta- 
polnte. (In Modem beauty -shop, 
Sept. 1957, p. 12-13) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 25Aug57; KKI29315. 
Clalrol brings to America world's 
largest-selling hairdress, Vlta- 
polnte. (In Modem beauty shop, 
Oct. 1957, p. 42-43) Appl. au- 
thor: Foote, Cone & Beldlng. 
© 25Sep57; KKI30793. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Blonde 
in sunglasses, holding] book. 
(In Glamour, July 1957, p. 3 of 
cover) Appl. author: Foote, Cone 
& Beldlng. © 22Jun57; KK127330. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Oirl] 
ducking apples. (in Life, Oct. 
15, 1956, p. 18) Appl. author: 
Foote, Cone & Beldlng. 
© 110ct56; KK126467. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Girl 
fixing] roller skates [for boy] 
(In Life, Mar. 11, 1957, p.l67) 
Appl. author: Foote, Cone & Beld- 
lng. © 7Mar57; KK126848. 
Does she, or doesn't she? Hiss 
Clalrol Hair Color Bath. [Girl 
painting] Easter egg [for boy] 
(In Life, Apr. 15, 1957, P.IO) 
Appl. author: Foote, Cone & Beld- 
lng. C.llApr57; KK126849. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. [Girl 
reading book among] flowers. 
(In Life, Aug. 26, 1957, p.26) 
Appl. author: Foote, Cone & Beld- 
lng. © 22Aug57; iaci28807. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. Layman 
& book. (In Life, Nov. I8, 1957, 
p. 124) Appl. author: Foote, 
Cone & Beldlng. © 14Nov57; 
KK1^812. 



CURRENT REGISTRATIONS 



Does she or doesn't she? Miss 
Clalrol Hair Color Bath. 
Nicholas & boy. (in Life, Oct. 
21, 1957, p. 51) Appl. author: 
Poote, Cone & Beldlng. © 170ct57; 
KK150107. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. 
25,000,000 beauty-conscious women 
will see this advertisement . , . 
(In Modem beauty shop, Aug. 1957, 
p.43-46) Appl. author: Poote, 
Cone & Beldlng. © 25Jul57; 
KKI29270. 
Does she or doesn't she? Miss 
Clalrol Hair Color Bath. [Woman 
& boy looking at plant growing 
In] flower pot. (In Life, May 6, 
1957, p. 129; Appl. author: 
Poote, Cone & Beldlng, © 2May57; 
KKI26715. 
Does she, or doesn't she? Miss 
Clalrol Hair Color Bath. Woman, 
boy & Christmas gift, (in Cham, 
Dec. 1956, p. 3 of cover) Appl. 
author: Poote, Cone & Beldlng. 
© 22NOV56; KK126464. 
Does she, or doesn't she? 
25,000,000 beauty-consclouB 
women . . . Miss Clalrol Hair 
Color Bath, Hastings & book. 
(In Modem beauty shop, Nov. 
1957, p. 35-38) Appl. author: 
Poote, Cone & Beldlng. 
© 250ct57; KKI30792. 
For shimmering sheen without grease, 
world famous halrdresslng by 
Clalrol; Vltapolnte. Appl. au- 
thor: Richard L, Oelb. © 30Sep57; 
KK128b05. 
Free rinse bar; rinse bar and 4 
automatic measuring dispensers 
... Come Alive Oray. (in Modem 
beauty shop. May 1957, p. 68-69) 
Appl. author: Poote, Cone & Beld- 
lng. © 25Apr57; KKl 26850. 
From the editorial pages of Harper's 
bazaar; Vltapolnte, creme hair- 
dress and conditioner. Appl, 
author: Richard L. Oelb. 
© 220ct57; KK129669. 
Oray hair sparkles with . . . Come 
Alive Oray. (in Oood housekeep- 
ing, July 1957, p. 196) Appl, au- 
thor: Poote, Cone * Beldlng. 
© 20Jun57; KKI27347. 
How to get lighter, brighter, more 
glamorous colors without pre- 
bleachlng, by Mr. William ... 
(in Modem beauty shop. May 1957. 
p. 4-5) Appl. author: Poote, Cone 
ft Beldlng. © 25Apr57; KKI26851. 
How to get the best results with the 
new beige toners, by Andre Anooge 
... (in Amerioan balnlresser ft 
beaaty oulture, June 1957, p.6-7) 
Appl. author: Poote, Cone ft Beld- 
lng. © 20llay57; ni26852. 
How to mix personalised shades of 
gray for gray-haired women, by 
Leon Sehoyan. Come Alive Oray, 
(in Modem beauty shop, Oct. 
1957. p. 4-5) Appl. author: 
Foote, Cone ft Beldlng. O 25Sep57; 
iaci30789. 
How to mix tint shades for^rson- 
allced hair coloring by Prank 
Zona. Miss Clalrol Hair Color 
Bath, (In Modem beauty shop, 
Aug. 1957, p. 4-5) Appl. author: 
Poote, Cone ft Beldlng. C 25Jul57; 
KK1?9?71. 
How to pre-bleaoh properly for ash 
and silver blondlag, by Nicholas 

Carter Lady Clalrol whipped 

oreaa hair llgbtener. (In Aaarl- 
oan halrdreaaer ft beauty culture. 
Mar. 1957, p. 6-7) Appl. author: 
Poote, Cone ft Beldlne. C 20Peb^7 ; 
iaC1266>». 
How to prt>»fKt ooBUy ooaplalntn 
when tintlnii, bleaohUiA or perma- 
nent wavKiK, by Adolpha PaKano ... 
Motalex. 7I^ Aaerloan halrdresBsr 



ft beauty culture, Apr. 1957, 
p,6-7) Appl. author: Poote, 
Cone & Beldlng. © 20Mar57; 
KKl 266 33. 

How to restore faded color to natu- 
ral hair and correct other common 
svuner hair problems, by Mr. Hans 
... Hiss Clalrol Hair Color 
Bath, (In Modem beauty shop, 
July 1957, P.'^-5) Appl. author: 
Poote, Cone ft Beldlng. © 25Jun57; 
KK127486. 

How to tone down unwanted reds, 
golds and brasslnessjby Bill 
Cardl ... Silver drops. (In 
Modem beauty shop, Nov. 1957, 
p. 4-5) Appl, author: Poote, 
Cone & Beldlng, © 250ct57; 
KKI3079I. 

If he admires redheads, be one; if 
chai]q)agne blondes turn his head, 
be one, 2 pictures of model, 
modeling red and blonde shades, 
(In Harper's bazaar, Apr, 1957, 
p, 46-47) Appl, author: Poote, 
Cone & Beldlng, © lApr57; 
KKI267I8. 

If he responds to beautiful blondes, 
be one. Silver, beige or golden 
... (In Vogue, Oct. 15, 1957, 
p. 10-11) Appl. author: Poote, 
Cone & Beldlng. © 10ct57; 
KKI3OIO8. 

Is it true blondes have more fun 
than fti^body? Lady Clalrol whip- 
ped creme hair lit^tener. (in 
Screen stories, July 1957, P.63) 
Appl. author: Footer, Cone ft Beld- 
lng. © 6Jun57; na26853. 
New from Clalrol^ 4 exciting red 

fashion colors hair color. 

(In American hairdresser ft beauty 
culture, Oct. 1956, p. 9) Appl. 
author: Poote, Cone ft Beldlng. 
© 20Sep56; KK126466. 

No yellow allowed in my gray hair; 
that's why I use Come Alive Oray. 
(In Oood housekeeping, Oct. 1957, 
p. 276) Appl. author: Poote, 
Cone ft Beldlng. © 193ep57; 
KKI28669. 

Nothing flatters like a little 

haircolor, says Camello "Prenchie" 
Caslmir ... Miss Clalrol Hair 
Color Bath. (in Beauty trade, 
Aug. 1957, p. 9) Appl. author: 
Poote, Cone ft Beldlng, © 5Aug57; 
KKI2882O. 

Now a fabulous new shade of Come 
Alive Oray; it's Midnight Opal, 
(in American hairdresser ft beauty 
culture, Nov. 1956, p.6-7) Appl. 
author: Poote, Cone ft Beldlng. 
© 200ct56; KK126465. 

Quick and easy corrective techniquee 
for several common hair problems 
by John W. Osborne ... Miss 
Clalrol. (In Modem beauty shop, 
Sept. 1957, p. 4-5) Appl. author: 
Poote, Cone ft Beldlng. © 25Aug57; 
KKI29314. 

Salon formula creme tonere; color 
chart. Eighteen head[s] Appl. 
author: Richard L, Oelb. 
© 17 Jul 57; nci 28803. 
The secret of beautiful gray hair. 
Come Alive Oray, by Clalrol. 
(In Oood housekeeping, June 1957, 
p. 233) Appl. author: Poote, 
Cone ft Beldlng, O 21May57; 
KKI26716, 

Want to stay beautifully gray? 

Come Alive Gray. (In Oood house- 
keeping. Nay 1957. p. 267) Appl. 
author: Poote, Cone ft Beldlng. 
o 23Apr57; iaci26717. 

We are hair oolorlng experta; co»a 
111 for freo color oonaultatlon. 
MlBD Clalrol Hair Color Bath (and 
othera] Appl. author: Rlohard L. 
Oelb. O ?03rp'yn KK1?8«04. 



CLARK EQUIPMENT CO, © 

Planning a new era for truck trans- 
port; expressway trains could 

carry a aerlea of Mobllvan ship- 
ping containers ,.. (In Harper's 
magazine. Sept, 1957, p. 21) 
© 3Sep57; KKI28334. 

Planning for industries' heaviest 
loads; Clark forte truck, (In 
Harper's magazine, Aug. 1957, 
p. 83) © 3Aug57; KKI27655. 
Planning ways to aid our modem 
cities; Clark Carrier, (in 
Harper's magazine, July 1957, 
p,5) © 3Jul57; KK126647. 
CLARK GRAVE VAULT CO. © 

When they count on you to know what 
to do. (In nie Saturday evening 
post) Appl. author: Ranald S. 
West. © 260ct57; KK129393. 
CLAYTON (A. C.) PRINT. CO. © 

Feather arch, by Rice-O'Neill; 
fine footwear. © 303ep57; 
KKI28615. 
CLOPAY CORP. © 

Accordion door adds space and beauty 
to your rooms for only $8.95. 
Appl. author: Fairfax, Inc. 
© 23Apr56; KKI28267. 

Make your own storm windows with 
Clopane . . . yard goods volume 
Jump. (In Variety store mer- 
chandiser, Oct. 1956, p. 3 of 
cover) Appl. author: Fairfax, 
Inc. © 10ct56; KK126480. 

Now Clopay Inspirations for better 
living. New, do-lt-yo\irsolf with 
Clop«Lno crystal clear vinyl film. 
Appl. author: Fairfax, Inc. 
© 20Mar56; KIQ269714.. 
CLOROX CHEMICAL CO. © 

Bright cottons look their liveliest 
when they're Clorox clean. (In 
San Firanclsco examiner, July 11, 
1957, section 1, p. 25) Appl. 
author: Honig-Cooper Co. 
© 11JU157; KKI27618. 

A fixed mass display of Clorox 

boosts Impulse sales of profitable 
household supplies; bleach ft dis- 
infectant. (In Progressive 
grocer, June 1957, p. 33) Appl. 
author: Honig-Cooper Co. 
© lJun57; KKI27726. 

For top profits on Clorox, I keep 
aimple reserve stock for quick 
shelf fill-ins; bleach ft household 
disinfectant. (In Progressive 
grocer. May 1957, p.98) Appl. 
author: Honig-Cooper Co. 
O lMay57; KK12772A. 

It's spring cleaning time; make your 
house as fresh as a daisy with 
Clorox. Disinfectant, bleach ... 
(In San Francisco examiner, Apr. 
4, 1957, section 4, p. 4) Appl. 
author: Honig-Cooper Co. 
C 4Apr57; KK12863*. 

Ky Clorox sales Jump when I stock 
ample reserves in all aisas; 



Honig-Cooper Co. C lJul^7! 
KKI27619. 

Haw nyloa blouse? lo, Juat looka 
new; I keep nylon whiLe with 
Clorox. (In San Pranolaoo axamlB- 
•r, July 2S, 1957, aeotion ?, 
p. 2) Appi. author: Ronig- 
Cooper Ce. C :?SJulS7; nl?7620. 

On a faat mover like Clorex, It paya 
to kaap wall ateokad la all aiiaa 
at all timaa; bleach ft household 
diainfeotant, (In rrograsalve 
groeer, Apr. 1^S7 , p. 171) Appl • 
author: Honig-Cooper Ce. 
C lApr'>7; KK1?77^'>. 

Only a aaah that ' a Clorox-olaan la 
olaan enough for you. (In San 
Pranolaco axamlnar. May •■} , W*^7 . 
aaotlon 1, p.^^) Appl. author: 
Ronla-Cooper Co. C 'lMay*>7 i 
KK1296V>. 



COMMERCIAL PRINTS AND LABELS 



CLOROX CHEMICAL CO. © Conu'd. 

Only Clorox-clean laundry is safe 
enough for my baby. (in San 
Francisco examiner, Apr. 25, 
1957. section k, p.l) Appl. au- 
thor: Honlg-Cooper Co. © 25Apr57; 
KKI28633. 

Put party-dress freshness In your 
wash, with Clorox. (in San 
Francisco examiner, Jime 7, 1957, 
section 4, p. 6) Appl. author: 
Honlg-Cooper Co, © 6jun57; 
KKI28638. 

There's Clorox In that washing, son, 
to protect your precious health, 
(in San Francisco examiner. May 
23, 1957, section 1, p. 22) Appl. 
author: Honlg-Cooper Co. 
© 23May57; KKI28636. 

Your fine linens stay lovely longer 
with gentle Clorox care. (in San 
Francisco examiner, June 20, 1957, 
section 1, p. 27) Appl. author: 
Honlg-Cooper Co. © 20jBn57; 
KKI28637 . 

CLOROX CO. © 

Oay cottons are fun and fashion; 

wash them bright with Clorox. 
(in San Francisco examiner, 

Sept. 5, 1957. section 4, p. 2) 

Appl. author: Honlg-Cooper Co. 

© 5Sep57; KKI29752. 
It's fall house-cleaning time. 

America's no.l house-cleaning aid. 

(In San Francisco examiner, 

Sept. 19, 1957, section 4, p. 5) 

Appl. author: Honlg-Cooper Co. 

© 19Sep57; KKI2975I. 
Make fall clean-up time big-money 

time for you with this Clorox 

fall house-cleaning promotion. 

(in Progressive grocer, Sept. 

1957. p. 26-27) Appl. author: 

Honlg-Cooper Co. © lSep57; 

KKI29753. 
CLYMER, JOHN FORD. 

Mayan ball game at Chlchen Itza, 

Mexico. SEE American Cyanamld Co. 

COATS & CLARK, INC. © 

It's sew easy with Coats & Claric'a 
threads; understltchlng, olean- 
flnlshlng ... © 20Sep57; 
KKI29254. 

■COCA-COLA CO. © 

Accent your pleasant moments with 
the enjoyment only Coke can give. 
[Family In pier scene] (in The 
American weekly. May 26, 1957, 
p. 4 of cover) Appl. author: 
McCann-Erlckson, Inc. © 26May57; 
KKI27892. 

All over the world; sign of good 
taste ... best-loved sparkling 
drink In all the world. MsJiara- 
Ja's palace. (In The Saturday 
evening post. Sept. 28, 1957, 
p. 4 of cover) Appl. author: 
McCann-Erlckson, Inc. © 24Sep57; 
KKI30449. 

Anytime '8 a good time for the good 
taste of Coke. (In The Broad- 
caster, Apr. 1957. P.'^ of cover) 
Appl. author: McCann-Erlckson, 
Inc. e lApr57; KK126777. 

Ask him, he'll help; Coca-Cola 
representative. (In Motion 
picture herald, Oct. IJ, 1956, 
memager's round table section, 
p. 36) Appl. author: McCann- 
Erlckson, Inc. © Il0ct56; 
KKI26962. 

At Baden-Baden, too ... best-loved 
drink In all the world. (in 
The Saturday evening post, 
Aug. 31, 1957, p. 4 of cover) 
Appl. author: McCann-Erlckson, 
Inc. © 27Aug57; KK12971'^. 

At Lake Louise, too, sign of good 
taste. Coca-Cola ... a famous 
Canadian resort ... from the tal- 



ented brush of Jack Potter. (In 
The National geographic magazine, 
July 1957, p. 5 of cover) Appl. 
author : Mc C ann-Eri c k s on , Inc . 
©lJ\il57: KKI27917. 
At lunch time, too, Coca-Cola puts 

fou at your sparkling best. 
Qlrls at soda fountain, one eat- 
ing sandwich, other eating ham- 
burger] (In Collier's, Oct. 26, 
1950, p. 4 of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 110ct56; KKI2696I. 

A big new money-maker for you; now. 
Coke in king size. [Girl looking 
up at 3 bottles] (In The Skir- 
misher, May 1957, p.50) Appl. 
author: McCann-Erlckson, Inc. 
© l5May57; KKI27909. 

Brightest spot in the house. Father 
& children. Appl. author: 
McCann-Erlckson, Inc. © 10ct56; 
KKI27172. 

Building business for you in a 
large way. [Girls at soda foun- 
tain, one eating sandwich, other 
eating hamburger] (In Pacific 
drug review, Nov. 1956, p. 35) 
Appl. author: McCann-Erlckson, 
Inc. © IN0V56; KKl 26964, 

Can you Imagine a soda fountain 
without Coca-Cola ... [New 
England street seen through soda 
foxintain window] (In The American 
weekly, Apr. 28, 1957, p. 3) 
Appl. author: McCann-Erlckson, 
Inc. © 28Apr57; KKI2789I. 
Cheer up, there's always Coke. 
[Barber shop scene] (in Our 
Navy, July 1, 1957, p. 7) Appl. 
author: McCann-Erlckson, Inc. 
© 17Jun57; KKI27884, 

Cheer up, there's always Coke. 

[Doctor Innoculatlng new service- 
men] (In Our Navy, May 1, 1957, 
p. 11) Appl. author: McCann- 
Erlckson, Inc. © l6Apr57; 
KKI27919. 

Cheer up, there's always Coke; sign 
of good taste. [Potato peeling 
scene] (In Our Navy, Sept. 1, 
1957, p. 7) Appl. author: 
McCann-Erlckson, Inc. © 17Aug57; 
KKI2925I. 
Coca-Cola puts you at your sparicllng 
best. [2 couples; 1 woman with 
embroidery, other with cigarette] 
(In National geographic magazine, 
Oct. 1956, p. 4 of cover) Appl. 
author: McCann-Erlckson, Inc, 
© 10ct56; KKI26575. 

Coke with food makes sense to my 
customers, makes dollars for me, 
(In Chain store age, grocery ed., 
Aug, 1957, p. 27) Appl. author: 
McCann-Erlckson, Inc, © ^Jul57; 
KKI2925O, 

Coke with meals makes sense to my 
customers .., [Walter; trays of 
food] (In Cooperative merchan- 
diser. Mar. 1957, p. 16) Appl. 
author: McCann-Erlckson, Inc. 
© 25Peb57; KKI2697O. 

Coke with meals really rates with 
my customers .,. [Waiter with 
three trays of various foods] 
(In Quartermaster review, May- 
June 1957, p. 44) Appl. author: 
McCann-Erlckson, Inc. © lJun57; 
KKI27902. 

Come to Paris in the spring ... 
Enjoyment of the world-famous 
pause is captured for you at a 
Paris cafe by artist Jack Potter. 
(In The Saturday evening post. 
May 11, 1957, p.ll- of cover) 
Appl. author: McCann-Erlckson, 
Inc. © 7May57; KK127883. 

Congratulations on the 4th anni- 
versary of National Tavern Month. 
(In Arizona beverage Journal, May 
1957, p. 5) Appl. author: McCann- 
Erlckson, Inc. © 27Apr57; 
KKI279IO. 



Creative entertaining is part of 
today's good life ,,, [Indoor 
spit scene] (in This week maga- 
zine. Mar, 24, 1957, p. 5) Appl, 
author: McCann-Erlckson, Inc. 
© 24Mar57; KK126979. 
The crowd drifts in , , . always have 
Coke on hand for any occasion. 
[Porch party scene] (In This 
week magazine, July 7, 1957, 
p,4 of cover) Appl. author: 
McCann-Erlckson, Inc. © 7 Jul 57; 
KKI27893. 
Customers love it . . . sell Coca- 
Cola by the case. (In National 
petroleum news. Mar, 1957, p.78) 
Appl, author: McCann-Erlckson, 
Inc. © 28Peb57; KK126971. 
During Bun-brella days, it pays to 
display Coca-Cola . . . best-loved 
spaAling drink in all the world. 
(In Cooperative merchandiser, June 
1957, P.30) . Appl. author: 
McCann-Erlckson, Inc. © 23<ay57; 
KKI29227. 
During sun-brella days. It pays to 
display Coca-Cola. (in Chain 
store age, June 1957, p. 148-149) 
Appl. author: McCann-Erlckson, 
Inc, © 3OJUI57; KKI279OI, 
Eating outdoors adds a lot to the 
fun . . . Coke is the best-loved 
sparicllng drink in all the world. 
[Badminton scenel (In This week 
magazine, Aug. 18, 1957, P.5) 
Appl. author: McCann-Erickson, 
Inc. © l8Aug57; KKI297II. 
Enjoy the holidays at your sparkling, 
best. [2 girls & boy drinking 
Coke; girl with hand on boy's arm] 
(In Scholastic magazine, Dec. 6, 

1956, p. 47) Appl, author: 
McCann-Erickson, Inc. © 6Dec56; 
KKI26965, 

For a great break, have a cold Coke. 
[Orchestra scene] (In American 
girl, Feb, 1957, p. 2 of cover) 
Appl. author: McCann-Erickson, 
Inc. © 25Jan57; KKI26966. 
Fun that all the family shares calls 
for the extra touch , . . Coca-Cola 
can contribute. [Pool scene] 
(In The American weekly, July 21, 

1957, p. 3) Appl. author: McCann- 
Erlckson, Inc. © 21Jul57; 
KKI27896, 

Pun-time is a good time for the 
good taste of Coke. [Couple & 
boy in swim scene] (in Ebony, 
Aug. 1957, p. 33) Appl. author: 
McCann-Erickson, Inc. © I4jul57; 
KKI27899. 

A gracious neighbor earns a special 
welcome, and Ccca-Cola suits the 
occasion .,, [Transplanting 
scene] (in The American weekly. 
May 5, 1957, p. 4 of cover) Appl. 
author: McCann-Erlckson, Inc, 
© 5May57; KK127894. 

Great serve. Tennis girl. Appl. 
author: McCann-Erlckson, Inc, 
© lAug57; KKl 277 52, 

Have a party up a tree, in the yard, 
anywhere; and when you do, have 
Coca-Cola, ice-cold. [Three 
children on platform in tree] 
(In Boys' life, July 1957, p.'^ of 
cover) Appl, author: McCann- 
Erickson, Inc. © 25Jun57; 
KKI279II. 

Have fun, have a Coke, [Boy «e girl, 
sitting in meadow, drinking Coke] 
(In American girl, Apr, 1957, 
p,4 of covert Appl. author: 
McCann-Erlckson, Inc, © 25Mar57; 
KKI2698O. 

He helps you pile up profits, helps 
you maintain top service and 
quality; he's the only national 
beverage representative who does. 
(In Vend, May 1957. p.20) Appl. 
author: McCann-Erickson, Inc. 
© lMay57; KK129225. 



CURRENT REGISTRATIONS 



How to get more out of a ball game. 
[Couple drinking Cokes at ball 
park] (In The Sporting news, 
June 12, 1957, P.5l) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 12J\in57; KKI27889. 
I like money, that's vfhy I like all 
this Coke with food advertising. 
(In Co-operative merchandiser , 
Sept. 1957, p. 3 of cover) 
Appl. author: McCann-Erlckson, 
Inc. © 26Aug57; KK129715. 
In Argentina, they call a friendly 
tavern a oantlna slmpatlca. 
(In The Server, June 10, 1957, 
p. 20) Appl. author: McCann 
Erlckson, Inc. © 10Jun57 (In 
notice: 1956); KK12698^. 
In Italy, they call a friendly 
tavern a rltrovo- slmpatlco. 
(In The Server, Feb. 11, 1957, 
p. 8) Appl. author: McCann- 
Erlckson, Inc. © llFeb57; 
KKI26967. 
In romantic Rio, too; sign of good 
taste. (In The Saturday evening 
post, Oct. 26, 1957, p.* of 
cover) Appl. author: McCann- 
Erlckson, Inc. © 220ct57; 
KK130'^48. 
In Sweden, they call a friendly 
tavern a trlvsamt vardshus. (in 
The Server, Mar. 11, 1957, P.o) 
Appl. author: McCann-Erlckson, 
Inc. © llMar57; KK12677'^. 
In Venice, too, sign of good taste 
... Coca-Cola ... an outing on 
the Grand Canal ... artist Jack 
Potter. (In The Saturday eve- 
ning post, Aug. 3/1957, P.k of 
cover) Appl. author: McCann- 
Erlckson, Inc. © 30Jul57; 
KKI27915. 
It's a pleasant custom, to pause 
for a Coke ... [Mother k daugh- 
ter fixing meal] (In Pictures 
(St. LoulB post-dispatch) Apr. 7, 
1957, p. 5) Appl. author: McCann- 
Erlckson, Inc. © 7Apr57; 
KKI27915. 
It's nice to get together, to take 
time for talk, and for a Coke. 
[Couple sipping Coke through 
straws] (In Boys' life, June 
1957, P'** °f cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 25May57; KK127912. 
It's right there, any time you want 
. . . selling Coca-Cola by the 
case. (In The Oasollne retailor. 
Mar. 20, 1957, P.50) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 20Mar57; KKI26978. 
Keep him busy . . . with sandwich 
month coming up, trade-up with 
Coke and food. [Walter with 
six arms & six trays] (In 
N. A. R. D. Journal, July 1, 
1957, P.23) Appl. author: 
McCann-Erlckson, Inc. C lJul57; 
KKI27922. 
Let the maple name Coca-Cola 

attract cuatomere who stay longer, 
spend more. (In National petrole- 
um news, June 1957. P.31) Appl. 
author: McCann-Krlckson, Inc. 
C 28May57; KKI2788T. 
Let the magic name Coca-Cola 
stop more customers at your 
station. (In National Petroleum 
news. May 1957. p.6o) Appl. au- 
thor: McCann-Erlckoon, Inc. 
o ?7Apr'j7; KKl?7888. 
Make this meal In minutes; enjoy 
Coke with meals. Pizza pie a la 
modr. v(lri The Ttlenraph-herald, 
Dubuque, Iowa, Peb. 6, 1957. p.2) 
Appl. author: MoCann-Krlokaon, 
Inc. C 6Peb57; KK129221. 
Me, too. Woman at fountain. 
Appl. author: McCann-Krlckaon, 
Inc. o 1NOV57; KKl)ooi*3. 



Meal-time Is a good time for the 
good taste of Coke. [Man & boy 
eating at table] (In Ebony, 
Oct. 1957, P.855 Appl. author: 
McCann-Erlckson, Inc. 
© 8Sep57,- KXI29712. 
Nice to be together, and good to 
have Coke. [Couple drinking Coke 
& listening to record player] 
(In Scholastic magazine, Oct. I8, 

1956, pA) Appl. author: McCann- 
Erlckson, Inc. © l80ct56; 
KK126963>. 

Now In family-size, too. (Bottle- 
family. Appl. author: McCann- 
Erlckson, Inc. © 10ct57; 
KKI29268. 
Now In king-size, too. (Bottle- 
king) Appl. author: McCann- 
Erlckson, Inc. © 10ct57; 
KKI29269. 
Oh, mom, bring home Coke. (Teen- 
agers calling) Appl. author: 
HcCann-ErlckBon, Inc. C lSep57; 
KKI29266. 
The pause at the drlve-ln Is part 
of the fun . . . with the sparkling 
goodness of Ice-cold Coca-Cola. 
[Couple & boy eating from tray 
at trtiarf] (in The American 
weekly, Aug. 4, 1957, P.3) Appl. 
author: McCann-Erlckson, Inc. 
© 4Aug57; KKI27895. 
The pause that refreshes, anytime; 
a hobby-break ... [Family making 
aquarium] (in The American weekly, 
Sept. 29, 1957, p. 5) Appl. au- 
thor: McCEinn-Erlckson, Inc. 
© 29Sep57; KK130t43. 
The pause that refreshes with Coca- 
Cola ... the best-loved sparkling 
drink In all the world. [Man 
talking on phone, holding bottle] 
(In Postmaster's gazette, Oct. 

1957, P.'* of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 

© 10ct57j KKIJO'*'*'!. 
Penny-wise cheese dishes; enjoy 
Coke with meals ... American 
rarebit [and others] (In Bridge- 
ton evening news, Brldgeton, 
N. J., Feb. 13, 1957, p. 15) 
Appl. author: McCann-Erlckson, 
Inc. © 15Peb57; KKI27885. 
Plcnlc-tlme's a good time for the 
good taste of Coke. [Girl & boy] 
(In Ebony, June 1957, P.IH) 
Appl. author: McCann-Erlckson, 
Inc. © 12May57; KKI27898. 
A pleasant family gets together; 
a famous beverage Joins In. 
[Couple & boy seated around 
table) (In The Dally Iberian, 
New Iberia, La., May 9, 1957, 
p. 11) Appl. author: McCann- 
Erlckson, Inc. C 9May57; 
KKI27908. 
A pleasant party starts, and now 'a 
a time when Coca-Cola makes a 
contribution ... [Barbecue Scene] 
(In Pictures (St. Louis post-dis- 
patch) June 23, 1957, p.l|) Appl. 
author: McCann-Erlckson, Inc. 
© 23Jun57; KKL279114. 
Profit 3 way*, put Coca-Cola on 
yci.r menu. [Restaurant scene] 
(-.1 Institutions magazine. Mar. 
1957, p. 16) Appl. author: 
MoCann-ErlckBon, Inc. O 15Peb57; 
KKI26968. 
The purity ... has helped make Coke 
the beat-loved Bp«rkllnK drink In 
all the world. [Hospital scene ) 
(In Journal of American Medical 
Assn., Oct. 1^^ l^^SY, p.S2) 
Appl. author: MoCann-Krlckaori , 
Inc. O lbOot^7; KK.l>OHH^ 



. volui 



bull 



Quality bulldn 

profltB. (In KUra dally, July (\ 
1957, •qulpmant newa aeotlon, 
p.ll of 00T«r) Appl. author: 
HoCann-Erlokaon, Inc. (ii 6Jul57: 
KK127905. 



Quality Is your "in" [Man standing 
In open door, shaking hands] 
(In Vend, Mar. 1957, p. 60) Appl. 
author: McCann-Erlckson, Inc. 
© lMar57; KK126973. 
Quality traffic-items build total 
volume and profit all along the 
line; becauie Coca-Cola is the 
best-loved aparlcling drink . . . 
(In Vend, Apr. 1957, p.39) Appl. 
author: McCann-Erlckson, Inc. 
© lApr57; KKl 29226, 

Remind your fountain attendants to 
use this extra-profit word; large? 
(In N. A. R. D. Journal, Feb. 't, 
1957, p.'^7) Appl. author: 
McCann-Erlckson, Inc. © 4Peb57; 
KKI26775. 

See you all tonight. (Man & case) 
Appl. author: McCann-Erlckson, 
Inc. C 10ct57; KKI29267. 

Share the fun . . . with the best- 
loved sparkling drink in all the 
world. [Girl listening to tran- 
sistor radio held by boy] (In 
Boys' life, Sept. 1957, p.2 of 
cover) Appl. author: McCann- 
Erlckson, Inc. © 25Aug57; 
KKI29713. 

Sign of good taste at Biarritz, 
too. Coca-Cola ... scene on sun- 
ny coast of France ... from the 
brush of Jack Potter. (In The 
Saturday evening post, July 6, 
1957, p.k of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 2Jul57; KKI27916. 

Sparkle . . . Coke puts you at your 
spaiicling best. [2 teenage 
couples at soda fountain] (In 
Chain store age, Sept. 1956, 
p.68) Appl. author: McCann- 
Erlckson, Inc. © 5Sep56; 
KKl 26960. 

Stock up on Coke; big thirsty week- 
end ahead. [Station wagon scene] 
(In The Daily reflector, Green- 
ville, N. C, June 20, 1957, p. 7) 
Appl. author: McCann-Erlckson, 
Inc. © 20Jun57; KK129220. 

Sun-brella days are loads of fun; 
time for lots of Ice-cold Coke. 
(In Evening herald, Rockhlll, 
S. C, June 20, 1957, P.IO) 
Appl. author: McCann-Erlckson, 
Inc. O 20Jun57; KK127886. 

Thank you, sirs. Bathing girl. 
Appl. author: McCann-Erlckson, 
Inc. C lJul57; KKI26985. 

There is a doctor In the house ... 
he's your representative from 
the Coca-Cola Company ... (In 
Boiofflce, June 8, 1957, the 
modem theatre section, p.2) 
Appl. author: McCann-Erlckeon , 
Inc. C 8jun57; KK129229. 

There's a natural preference ... In 
over 100 countries around the 
world. [Three nurses drinking 
from bottles] (In Journal of 
American Medical Assn., Sept. 7. 
1957, p. 108) Appl. author: 
McCann-Erlckson, Inc. C nsep«>7: 
KKl iOl'tY. 

They go for a top-quality ahow; 
they expect top-quality refreah- 
ment. [Couple In theatre] (In 
notion picture exhibitor, Apr. J. 
1957, extra profits section, p.2} 
Appl. author: MoCann-Erlckaon, 
Inc. C 2Apr'-.7; KK127'^^V). 

Tlioy like It beat, and th»y drink 
It moat. [Five handa holJitv? 
P«P»r cupaj (In Motion plctvir* 
exhibitor. May 1, I'J'.?, •xtr« 
profltB ••ctlon, P...M Appl. 
author: MoCann-Krlokaon, Inc. 
6.^ liUpr??! KK127<»C1. 

Thla la the Klaaa ... ahow* you're 
■•rvlnn world-famoua Coca-Cola 
right. (In Paoirto dru« revlvw. 
May 1^J'>7, p. 11) Appl. authori 
BoCann-Krloka«Mi, Ino. O INay^Ti 

iaci?9?28. 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



COCA-COLA CO. © Cont'd. 

What an easy way to buy Coke. 

[Station wagon scene] (in Super 
service station. Mar. 1957, p. 100) 
Appl. author: MoCeinn-Erlckson, 
Inc. © 15Mar57; KKl 26977. 

When all signs point to fun, good 
taste points straight to Coke. 
[Sign painting scene] (in El 
Paso herald-post. El Paso, Tex., 
Sept. 7, 1957, p. 22) Appl. au- 
thor: McCauin-Erlckson, Inc. 
© 7Sep57; KKlJOJi^l. 

When good fun goes out-of-doors, the 
cheerful little lift of Coca-Cola 
goes right with It. [Family at 
beach having lobster for meal] 
(In The American weekly, June 9, 
1957, p.'* of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 9Jun57; KKI27918. 

When It's Coke, coverage pays off. 
[Serviceman, with face covered 
with lipstick, holding 2 bottles; 
woman] (In Post exchange, July 
1957, P.8I4.) Appl. author: 
McCann-Erlckson, Inc. © lJ-ul57; 
KK12790li-. 

When It's Coke, popularity pays 
off. [Three servicemen smiling 
at seinrlcewoman] (in Post ex- 
change. May 1957, p. 153) Appl. 
author: McCann-Erlckson, Inc. 
© lMay57; KKI27903. 

When you come to Hawaii ... [2 
girls & man, sitting on sofa 
drinking Coke] (In The Saturday- 
evening post. Mar. 16, 1957, P.'^ 
of cover) Appl. author: McCann- 
Erlckson, Inc. © 12Mar57; 
KKI26976. 

Wherever you cruise the Caribbean 
... [Sailboat scene] (In The 
Saturday evening post, Apr. 13, 
1957. p.'* of cover) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 9Apr57; KKI26981. 

Who else? [Couple & girl standing 
in lobby of theatre drinking Coke) 
(In Equipment news. Mar. 1, 1957, 
p. 11) Appl. author: McCann- 
Erlckson, Inc. © lMar57; 
KKI26972. 

Who else? [Man with hand extended 
toward girls, at soda fountain] 
(In N. A. R. D. Journal, Apr. 15, 
1957, P.'^5) Appl. author: 
McCann-Erlckson, Inc. © 15Apr57; 
KKI26982. 

Who else? Only the Coca-Cola Com- 
pany goes all out to increase 
your profits with national adver- 
tising . . . The pause at the 
drlve-ln ... (In Diner drive-ln, 
Aug. 1957, p.6) Appl. author: 
McCann-Erlckson, Inc. ® lAug57; 
KK12T900. 
The wholesome purity . . . the best- 
loved sparkling drink in all the 
world. [Two nurses by vending 
machine] (In Journal of American 
Medical Assn., Oct. 5. 1957, p. 66) 
Appl. author: McCann-Erlckson, 
Inc. © 20ct57; KKlJOi^te. 

With ample stocks of Coke on hand, 
you satisfy 'em. [Soldier & wife 
pushing baby in food cart] (in 
The Quartennaster review, July- 
Aug. 1957, p. 29) Appl. author: 
McCann-Erlckson, Inc. © lJul57; 
KKI27923. 

With Coke on your menu, you cut 
costs. [Bottle & glass filled 
with ice cubes] (In Inplant food 
management. May 1957, P.84) 
Appl. author: McCann-Erlckson, 
Inc. © 10May57; KK127907. 

With Coke on your menu, you profit. 
[Bottle & glass filled with ice 
cubes] (In Inplant food manage- 
ment, Apr. 1957, p. 55) Appl. 
author: McCann-Erlckson, Inc. 
O 10Apr57; KK12792't. 



With Coke on your menu, you satisfy 
'em. [Bottle & glass filled with 
ice cubes] (in Inplant food 
management, June 1957, P.76) 
Appl. author: McCann-Erlckson, 
Inc. © 10Jun57; KK127906. 

You can "C" the difference ... 
[Baby In hlghohalrr "an at desk] 
(In The Publishers' auxiliary. 
May 18, 1957, p. 9) Appl. au- 
thor: McCann-Erlckson, Inc. 
© l»Iay57; KKI26983. 

You can "C" the difference between 
this carter and Miss Carter. 
(In The Publishers' auxiliary. 
Mar. 16, 1957, p. 2) Appl. au- 
thor: McCann-Erlckson, Inc. 
© l6Mar57; KKI2789O. 

You put a lift in living , when you 
live with good taste. [Buffet 
scene] (In The Camden chronicle, 
Camden, S. C, Mar. 27, 1957, 
p.'^) Appl. author: McCann- 
Erlckson, Inc. © 27Mar57J 
KKI29219. 

You put a lift in living, when you 
live with good taste ... [Buffet 
scene] (In This week magazine, 
Feb. 24, 1957, p. 13) Appl. au- 
thor: McCann-Erlckson, Inc. 
© 24Feb57; KKI26969. 

You put a lift in living, when you 
live with good taste. (In Ebony, 
Apr. 1957, p. 31) Appl. author: 
McCann-Erlckson, Inc. © 10Mar57; 
KKI27897. 

Your own good taste selects the 

movie ... [ Couple & girl standing 
In lobby of theatre drinking Coke] 
(In This week magazine. Mar. 10, 
1957, P.'^0) Appl. author: 
McCann-Erlckson, Inc. © 10Mar57; 
KKl 26975. 

Your taste knows the difference, 
anywhere, every time. [Airport 
scene] (In The American weekly, 
Sept. 1, 1957, p.'* of cover) 
Appl. author: McCann-Erlckson, 
Inc. © lSep57; KKlJiOkkZ. 

COGSWELL, ARNOLD B. 

2000-mile Trip-L-Pow-R service 
warning record. © Arnold B. 
Cogswell & Maxlne K. Renlck (in 
notice: Cogswell & Renlck); 
15Apr57; KKI26767. 



COHN, MARVIN REEB. O 

Afraid to trade Intelligence for 
better opinions of quality, try 
this ... (Spariaine, 2) 
© 10May57; KKI26613. 

COLE OF CALIFORNIA. © 

Cole's making swlmsuits for kids 
again; Young Cole. (In Women's 
wear dally, Nov. 6, 1957, p. 211) 
Appl. author: Doyle Dane Bembach, 
Inc. © 6Nov57; KKI30288. 
Oet there ahead of the crowd; 
everyone ' s bound for the . . . 
opening September 9; swlmsuits. 
(In Women's wear dally, Aug. 21, 
1957, p. 24-25) Appl. author: 
Doyle Dane Bembach, Inc. 
© 21Aug57; KK128056. 
Preview; first public appearance of 
Cole's 1958 swimsuit stars. (In 
Harper's bazaar, July 1957, p.29) 
Appl. author: Doyle Dane Bembach, 
Inc. © lJul57; KKI27422. 
Scoop up the most exciting swimsuit 
collection Cole's ever had. 
(Swoop up) (In Women's wear 
dally, Dec. 11, 1957, p.l8) 
Appl. author: Doyle Dane Bembach, 
Inc. © llDec57; KKI30866. 
Swoop down to Cole Junior for the 
freshest spring collection yet 
... the most delightful Junior 



swlmsuits Cole has ever done. (in 
Women's wear dally, Dec. 11, 1957, 
p. 17) Appl. author; Doyle Dane 
Bembach, Inc. © llDec57; 
KKl 30867. 
COLGAN, KENNETH ANDREW. © 

Pup-In- A-Parka; a real hot dog ... 
a treat to eat because the foil 
holds the heat. © 250ct57; 
KKl 30772. 

COLIN HALL CLOTHES, LTD. © 

The store that sets the pace in 
fashion presents ... Intaglio; 
Petrocellie clothes. Appl. au- 
thor: Will Kaplan Advertising. 
© lAug57; KKI27474. 
COLUMBIA RECORDS SALES CORP. © 
Free, any 3 of these superb high- 
fidelity 12" Columbia, Lp, rec- 
ords ... (In True, the nan's nag- 
azlne, Jan. 1958, p. 3) 
© 10Dec57; KKI30570. 
Free; any 3 of these superb high- 
fidelity 12" Columbia LP records. 
No. 85- A. (In Coronet, Jan. 1958, 
p. 8-9) © l6Dec57; KKI30666. 

COLUMBIA WAX CO. © 

Super Pol; floor polish ... Appl. 
author: V. Jajoes De Santls. 
© 6jun57; KKI2657I. 

COMAR INDUSTRIES, INC. O 

Max Schllng reveals why uanj Bastem 
lawns are turning brown this 
summer; Sani-Turf . (In The New 
York times, June 30, 1957) 
© 50Jun57; KKI27881. 
Spray once, grow a greener lawn In 
48 hrs.; lawn and plant foods. 
(In Newsday, June 21, 1957, 
p. 78-79) © 21Jun57; KKI26566. 

COMMERCIAL SOLVENTS CORP. © 

Huzzah for zinc; Baciferm ... con- 
taining the antibiotic bacitracin 
... Appl. author: Puller & 
Smith & Ross, Inc. © lMay57; 
KKI26857. 

COMMONWEALTH EDISON CO. a.k.a. COMMON- 
WEALTH EDISON - PUBLIC SERVICE CO. 
SEE CoBinonwealth Edison - Public 
Service Co. 

COMMONWEALTH EDISON - PUBLIC SERVICE 
CO. 

Little Bill says: 6^ a load is all 
you pay to dry the clean electric 
way. (In Chicago daily tribune, 
Sept. 23, 1957, pt.3, p. 5) 
© CoBBonwealth Edison Co. a.k.a. 
Conanonwealth Edison - Public 
Service Co.; 23Sep57; KK129750. 
Nothing gives your kitchen the mod- 
em look like a modem electric 
range ... © Commonwealth Edison 
Co. a.k.a. Commonwealth Edison - 
Public Service Co.; 2Jul57; 
KKI27926. 
Tip for new home buyers: You'll be 
happier with ... a new fast 
electric water heater. © Coimon- 
wealth Edison Co. a.k.a. Connwn- 
wealth Edison - Public Service 
Co.; 15Jun57; KK126502. 

COMMONWEALTH SHOE & LEATHER CO. © 
Mansfield slip-ons; slip Santa an 
assist. Woman, man & Christmas 
tree. (in Look, Dec. 11, 1956, 
p. 62) Appl. author: Foote, Cone 
& Beldlng. © 27Nov56; KK127331. 

COMPTONE CO., LTD. © 

Fashion eye wear for all seasons; 
1958 style, quality, sales. 
Vue-All-Sell-All revolving counter 
stand, assortment no.ll50 [and 
others] Appl. author: Leo 
Bernstein. © 8Nov57; KKI3OO30. 



CURRENT REGISTRATIONS 



For men In the modem manner; Pro- 
tex sunglasses. Appl. author: 
Leo Bernstein. © 13Sep57; 
KK128428. 

Protex ... Bon Vlvant sunglasses. 
Appl. author: Leo Bernstein. 
© 13Sep57; KK128430. 

Protex ... Look 'N See mirror sun- 
glasses. Appl. author: Leo 
Bernstein. © 28Aug57; KK127961. 

Protex sunglasses for year-round 
wear, complete with carrying 
case. Appl. author: Leo 
Bernstein. © 10ct57; KKI28871. 

VueMor deluxe sunglasses In 
Jewelry-type display case. 
Assortment no. 108. Appl. 
author: Leo Bernstein, © 8Nov57; 
KKI3OO29. 

VueMor, men's sunglasses ... 
Appl. author: Leo Bemeteln. 
O 15Sep57; KK128429. 

CONOOLEUM-NAIRN, INC. © 

Dave Llfton ... says: My customers 
sold me on new Berylstone vinyl, 
latest sales styled pattern In 
Gold Seal Nalron. standard vinyl 
plastics. (In Floor covering 
weekly, Dec. 2, 1957, p.7) Appl. 
author: Harry Matthel. 
© 2Dec57; KKI30507. 
5 miles of Gold Seal floors speci- 
fied exclusively for Maine State 
Office Building; inlaid linoleum. 
(In Architectural forum, Jan. 
1957, p. 14-15) © ljan57; 
KKI2973I. 
5 minutes . . . later; and the beauty 
of it is Gold Seal Congoleum with 
0-10 plastic. (In The Progressive 
farmer. Mar. 1957. p. 147) Appl. 
author: William Raybum, 
© 15Peb57; KKI29825. 
Minutes later, a Corkette floor; 
and the beauty of It is Gold Seal 
Congoleum with G-IO plastic. 
(In Home, Los Angeles times Sunday 
magazine, Apr. 28, 1957, p.54) 
Appl. author: William Raybum. 
© 28Apr57; KKI29824. 
Now, beautiful broadloom carpet ... 
new LoomWeve by Gold Seal . . . 
(In Chicago Sunday tribune maga- 
zine, Apr. 21, 1957. p. 11) 
Appl. author: William Raybum. 
C 21Apr57; KKI29823. 
Open your door on a Gold Seal floor; 
behold Berylstone ... in newest 
vinyl. (In Better homes 4 gardens, 
Oct, 1957, p. 4 of cover) Appl. 
author: William Raybum. 
© 24Sep57; ICKI29977. 
Open your door on a Gold Seal 
floor; exotic Nalron DeLuxe, 
modem vinyl plastic. (in The 
American home. May 1957, p,104) 
Appl. author: William Raybum. 
C 22Apr57; KKI29826, 
Open your door on a Gold Seal floor; 
live in style ... Inlaid linoleum. 
Appl. author: William Raybum. 
C 22Jan57; KK127157. 
Open your door on a Oold Seal floor; 
Btep Into today's ■ost ■odem ■ 
floor beauty; tile. Appl, au- 
thor: WllHaa Raybum. O 21Peb57; 
KKI27I58. 
Open your door on a Oold Seal 
floor; step Into today's most 
modem tile floor beauty. 
Venetian ... Nalron custom tile. 
(In The American home, Apr. 1957, 
p. 30) Appl. author: Wllllom 
Raybum. C 21Mar57; KK129827. 
CONRAC, INC. ® 

Hunting for a better television 
plotureT See Fleetwood, custom 
telnvlaion orefted by Conrec. 
(In Hl^h fidelity roegatlne, Apr, 
19b'7. P.3fc-37) Appl. •ulhori 
Kdward Leech. V) lApr^7t 
K(Q29135. 



Picture yourself with Fleetwood, 
custom television crafted by Con- 
rac. (In High fidelity magazine, 
July 1957, p. 6-7) Appl. author: 
Edward Leech. O lJul57; KK129136. 
CONSOLIDATED CIGAR SALES CO., INC. © 
Bells ring for the man who gets 
Dutch Masters ... (in Look, 
Dec. 24, 1957, p. 118) Appl. 
author: Erwln, Wasey, Ruthrauff 
& Ryan, Inc. © 10Dec57; 
KK130B42, 
Dates wait for the man who smokes 
Dutch Masters. (In The Saturday 
evening post, July 20, 1957, p. 70) 
Appl. author: Erwln, Wasey & Co., 
Inc. © l6Jul57; KK126992. 
Happy June l6th; give dad Harvester 
cigars. (In Dally news. New York, 
June 10, 1957, p. 10) Appl. au- 
thor: Erwln, Wasey & Co., Inc. 
© 10Jun57; KKI30366. 
Heads turn for the man who smokes 
Dutch Masters. (In Look, Aug. 20, 
1957, p. 77) Appl. author: Erwln, 
Wasey & Co. Inc. © 6Aug57; 
KKI27535. 
Horses win for the man who smokes 
Dutch Masters. (in Look, July 
23, 1957, p. 87) Appl. author: 
Erwln, Wasey & Co,, Inc. 
© 9Jul57; KKI26861. 
Love and Dutch Masters to dad., 
(In Life, June 10, 1957, p.8) 
Appl. author: Erwln, Wasey & Co,, 
Inc. © 6jun57; KKl 26879. 
The shape of pleasure; Dutch 

Masters Belvedere. (in The Kansas 
City star. May 9, 1957, P.22) 
Appl. author: Erwln, Wasey & Co., 
Inc. © 9May57; KK127381. 
The shape of pleasure; Dutch 
Masters Corona DeLuxe. (In St. 
Louis globe democrat. May 10, 
1957, p,8C) Appl. author: Erwln, 
Wasey & Co., Inc. © 10May57; 
KKI27379. 
The shape of pleasure; Dutch 

Masters Perfect©. (In The Pitts- 
burgh press. May 9, 1957, p.30) 
Appl. author: Erwln, Wasey & Co., 
Inc. © 9May57; KK127382. 
The shape of pleasure; Dutch 

Masters President. (In Schenec- 
tady gazette. May 29, 1957, p.21) 
Appl. author: Erwln, Wasey & Co., 
Inc. © 29May57; KKI27380. 
The shape of pleasure; Dutch 

Masters Special. (in Rochester 
democrat & chronicle. May 9, 1957, 
p. 50) Appl. author: Erwln, Wasey 
& Co., Inc. © 9May57; KKI27383. 
These two salesman will boost your 
Father's Day business. Dutch 
Masters cigars. (in Chain store 
ago. May 1957. p. 58) Appl. au- 
thor: Erwln, Wasey & Co. , Inc. 
o 10May57; KKI26878. 

3 great Ideas for Father's Day 

Love and Dutch Masters to dad. 
(In The New York times, June 11, 
1957, P,25) Appl. author: Erwln, 
Wasey 4 Co., Inc. O llJun57; 

iaci2688o. 
Tr. rf ic stops for the man who 
smokes Dutch Masters, (In The 
Saturday evening post, Aug. 3, 
1957, p. 4) Appl. author: Krwln, 
Wasey 4 Co., Inc, C 30Jul57; 
KK127536. 
Walters hop for the oun who smokes 

Dutch Masters. (In Life, July 

8, 1957, p. 41) Appl. author: 

Erwln, Wasey 4 Co., Inc. 

o 3Jul57; KKI26860. 
Waters part for the man who sells 

Dutch Masters cigars. (In The 

Tobacco leaf. Juno 29, 1957, 

p. 4 of cover) Appl. author: 

Krwln, Wasey 4 Co., Inc. 

o i'9Jun57; ICK1?6862. 
Waters part for the man who anoken 
Dutch Masters. (In Life, July 



22, 1957, p. 17) Appl. author: 
Erwln, Wasey 4 Co., Inc. 
© I8jul57; KKI27162. 

CONSOLIDATED METAL PRODUCTS CORP. 

Are you seeing double? Tlconlum Is 
the only fine-grained dental 
chrome alloy. Appl. author: 
A. J, Griffin. © Tlconlum Divi- 
sion, Consolidated Metal Products 
Corp.; 4nov57; KK130502. 

Bees cannot fly; Tlconlum puts the 
fit into profit. New refresher 
chart for dental hygienlsts, 
Appl. author: A. J. Griffin. 
© Tlconlum Division, Consolidated 
Metal Products Corp.; 40ct57: 
KKI30533. 

Ever hear of Tlnstaafl? Tlconlum 
puts the fit Into profit. Partial 
dentures. Appl. author: A. J. 
Griffin. © Tlconlum Division, 
Consolidated Betal Products Corp.; 
5Aug57; KKI28752. 
M.O.D. , what does it mean? Impor- 
tant words for the dental hyglen- 
ist and assistant. Appl. author: 
A. J. Griffin. © Tlconlum Divi- 
sion, Consolidated Metal Products 
Corp.; 4jun57; KK127273. 

Most profitable half-hour In 

history? Man 0' War; the famous 
race horse . . . Tlconlum puts the 
fit into profit. Appl. author: 
A, J. Griffin. © Tlconlum Di- 
vision, Consolidated Metal Prod- 
ucts Corp.; 43ep57; KKI28751. 
CONSOLIDATED ?'ETAL PRODUCTS CORP. 

SEE ALSO Tlconl\an Division. 

CONSUMER PRODUCTS DIVISIOH, WIUCHIINO 
MANUFACTURING CO. SEE Wilkenlng 
Manufacturing Co. 

CONTAINER CORP. OF AMERICA. O 
Hood; six generous senrings of 
Hood ice cream, individually 
wrapped. Design no, 1400. 
© 31May57; KK128146. 

CONTINENTAL ADVERTISING CO., INC. © 
Continental courtesy bonus. No. 
f39. Appl. author; Roland 
Petrella. © IbAugS?; Kia290U0. 
CONTINENTAL ARMS CORP, O 

Breda, first In automatic anu, 
(Endorsed by) Cesare Merlo; 
Carlo Sala. C 20Sep57; 
KKI30639. 

CONTINENTAL BAKING CO., INC. C 

Boys and girls, win tickets to the 
Arkansas Livestock Exposition and 
Rodeo; Sept. 30th-0ct. 5th. Annie 
Oakley coloring contest. Wonder 
bread and Hostess cake. (In 
Little Rock gatette. Little Rock, 
Ark., Sept. 3, 1957, P.8a) Appl. 
author: Ted Bates 4 Co., Inc. 
C 3Sep57; KK129408. 

Buttenallk makes the difference; 
new taste thrill; Wonder butter- 
milk bread ... (in Pittsburgh 
press, Aug. 8, 1^)57, p. 18) 
Appl. author: Ted Bates A Co., 
Inc. O 8AugS7; KXUV784. 

For good eating, put County Fair 
buttermilk bread in your reduolns 
diet. (In Ttie Evening star, 
Washington, D. C. . Aug. 21, 1957. 
p.B-23y Appl. author: Ted Bates 
4 Co., Ino. C 21Au«57i KK12'»*0>J. 

Have you tried it lately? Wonder 
bread is now 9 hours fresher. 
(In Oklahoma City timet. Aug. 7. 
10S7, p. 14) Appl. author: Ted 
Batps 4 Co., Inc. 7Au«')7; 
KR1.'^78a. 

Have you tried it lately? Wonder 
bread is now ') hours fresher. 
(In Oklahoma City tiaes, July .-">. 
1'*''7. p.l^) Appl. author: Ted 
Bales 4 Co., Ino. C L^s;ulS7i 
KKlZSogs. 



L 



COMMERCIAL PRINTS AND LABELS 



co::tinemtal baking CO., inc. © 

Cont'd. 
Have you tried Wonder bread lately? 
It's 9 hours fresher than ever 
before. (in Oklahoma City times, 
AU-. 1, 1957, P-l^t) Appl. au- 
thor: Ted Bates & Co., Inc. 
© lAug57,- KKI27516. 
Here It Is, Indiana's largest and 
most modem bakery; the all new 
Wonder bakeiy. Appl. author: Ted 
Bates & Co., Inc. © 9Sep57; 
KKlSg'^O?. 
Now forestall unnecessary degenera- 
tion — help keep normal vitality 
up longer with the new miracle 
loaf. Staff, special formula 
bread. (In The Evening star, 
Washington, D. C, Aug. 8, 1957, 
p.B-17) Appl. author: Ted Bates 
& Co., Inc. © 8Aug57; KK1277'*7. 
Start now ... Profile, higher com- 
plete protein to calorie ratio, 
bread can help you really control 
weight. [Endorsed by] Frankle Van 
[&] Evelyn McClelland. (In L-ng 
Island dally press, Jamaica, N. Y., 
Sept. 5, 1957) Appl. author: Ted 
Bates & Co., Inc. © 5Sep57; 
KKI29406. 
Start today . . let Profile . . . 
bread help you really control 
weight. [Endorsed by] Virginia J, 
Chapman i: Eileen Ford. (In Long 
Island dally press, Jamaica, N. Y,, 
July 11, 1957. p/'tO) Appl. au- 
thor: Ted Bates i: Co., Inc. 
© 11JU157; KKl27t25. 
Today, buy Wonder bread because it 
helps your children grow bigger 
12 ways. [Endorsed by] Alice A. 
Walsh. (In Lorain Journal, 
Lorain, Ohio, Sept. 19, 1957, 
p. 28) Appl. author: Ted Bates & 
Co., Inc. © 19Sep57; KK129595. 
Today, buy Wonder bread because it 
helps your children grow bigger 
12 ways. [Endorsed by] Veronica 
Habsdoe. (In Lorain Journal, 
Lorain, Ohio, Sept, 26, 1957, 
p. 28) Appl. author: Ted Bates 
& Co., Inc. © 26Sep57; KK12959't. 
Today ... really control weight with 
the help of new Profile ... bread. 
[Endorsed by] Joseph Haber & Albert 
Scott. (In Long Island press, 
Jamaica, N. Y., Aug. 8, 1957, 
p. 3^) Appl. author. Ted Bates & 
Co., Inc. © 8Aug57; KKI27962. 
You are Invited to visit the 

fabulous new Wonder bakery, the 
most modem In Indiana. (in The 
Indianapolis star, Oct. 20, 1957, 
section 1, Pil6) Appl. author: 
Ted Bates & Co., Inc. © 200ct57; 
KKI30665. 
CONTINENTAL OIL CO. © 

Still the greatest gasoline devel- 
opment in 31 years; Conoco. 
Appl. author: Benton & Bowles, 
Inc. © lMay56; KK12823'9. 
Welcome, cleein rest rooms here; 
Conoco. Appl. author: Benton & 
Bowles, Inc. © ljun56; KKI28258. 
COOLEY, LEE. 

Story princess dolls. Three dolls 
with plastic standards ... 
No. 6112. Appl, author: Saalfleld 
Pub, Co. © Lee Cooley & Alene 
Dalton; 80ct57; KKI3OI88. 
CORCORAN, INC. © 

The boots for you; genuine paratroop 
boots. (In True, Sept. 1957, 
p. 123) Appl. author: Hoag & 
Provandle, Inc. (> l8Aur57; 
KKI28065. 
Boots you can wear everywhere; 

genuine Corcoran paratroop boots. 
(Jn Sports afield, Sept. 1957, 
p. 12) Appl, author: Hoag & 
Provandle, Inc. © 25Aug57; 
KK J 28064, 



Genuine Corcoran paratroop boots; 
the comfort tells you ... (In 
Air Force times, Nov. 23, 1957, 
p,40) Appl. author: Sutherland- 
tthhott. © 23NOVS7: KK1^310. 

This coupon will bring you a pair 
of genuine Corcoran paratroop 
boots ... (in Army times, Nov. 23, 
1957, p. 46) Appl. author: 
Sutherland- Abbott. © 23Nov57; 
KKI30309. 

COSSMAN (E. JOSEPH) CO. © 

Exciting ant farm, complete with 
free supply of ants; made of clear 
unbreakable plastic, Appl. au- 
thor: E. Joseph Cossman. 
© 10Sep57; KKI2956O. 

COTTON FIBER PAPER MANUFACTURERS. © 
Better papers ai^ made with cotton 
fiber. [Endorsed by] Norman 
Rockwell. (In Business week, 
Apr. 20, 1957, p. 32) Appl, au- 
thor: J. M. Mathes, Inc. 
© 20Apr57; KKI2759I. 

COTY, INC. © 

From major cities . . . new perfumed 
Curl-Set by Coty. (In Beauty 
fashion, Aug. 1957, p.5) Appl. 
author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © 10Aug57; 
KKI28236, 

If you're proud to be a woman — 
L'Almant perfume, L'Almant Mist 
[and others] (In Vogue beauty 
book annual 1957-1950, p.30) 
Appl. author: Heineman, Klein- 
feld, Shaw & Joseph, Inc. 
© 17Sep57; KKI2853O. 

Isle of treasure by Coty. Her 
favorite perfumes: L'Almant, 
L'Orlgan [and others] (In 
Esquire, Dec. 1957, p. 29) 
Appl. author: Heineman, Klein- 
feld, Shaw & Joseph, Inc. 
© 10NOV57J KKI3OO35. 

Th-e newest touch in fragrance, new 
L'Almant Mist. (In Beauty fash- 
ion, Sept. 1957, p. 18) Appl. 
author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © lSep57; 
KK128418. 

The newest touch in fragrance; new 
L'Almant Mist with the magic touc.n 
spray flacon. (In Chain store 
age, Oct. 1957, p. 12) Appl. au- 
thor: Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 100ct57; KK129289, • 

Nothing makes a girl more feminine 
to a boy; L'Almant by Coty. 
[Oirl on staircase; boy leaning 
on bannister; little girl on 
landing] (In Seventeen, Dec. 
1956, p. 107) Appl. author: 
William F. Slegel. © lDec56; 
KKI27125. 

Nothing makes a woman more feminine 
to a man; L'Almant parfum by Coty, 
(In The New Yorker) Appl. au- 
thor: Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © l43ep57; KKI28336, 
Rate yourself. Are you a party to 
fun? French Formula liquid make- 
up [and others] (In Seventeen, 
Nov. 1957, p. 17) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © lNov57; 
KKI29647, 

Score yourself. Are you a bedtime 
beauty? Instant cleansei-, vita- 
min moisture balancer [and others] 
(In Seventeen, Oct. 1957, p.H) 
Appl. author: Heineman, Kleinfeld, 
Shaw & Joseph. © 10ct57; 
KKI28616. 

Score yourself. Are you ready for 
big game? Coty 2k lipstick, 
compact make-up [and others) 
(In Seventeen, Sept. 1957, p. 18) 
Appl. author: Heineman. Kleinfeld, 
?haw l>c Joseph. © lSep57, KK128650. 



Score yourself. Do you make giving 
as much f\in as getting? L'Almant 
Mist, Coty 24 [and others] (In 
Seventeen, Dec. 1957, p. 21) 
Appl. author: Heineman, Kleinfeld, 
Shaw & Joseph, Inc. © lDec57; 
KKI3O397. 

Score yourself. How do you rate as 
a campus date? French formula 
liquid make-up, compact maice-up 
[and others] (In Seventeen, 
Aug. 1957, p. 20) Appl. author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © lAug57; KK127376. 

Score yourself on beauty out in the 
open. Coty 24 lipstick [and 
others] (In Seventeen, July 
1957, p. 8) Appl. author: Heine- 
man, Kleinfeld, Shaw & Joseph, 
Inc. IS) lJul57; KKI26545. 
So she'll be the fairest of them 
all; Fairy Princess cosmetics for 
little girls by Coty. (In 
Parents' magazine & family home 
guide, Dec. 1956, p,100) Appl, 
author: William F, Slegel. 
© 23NOV56; KK128074. 

Timid? Tempted? Tem-Tress, hair 
color make-up by Coty, (In The 
Columbus dispatch magazine, July 
28, 1957, p. 19) Appl, author: 
Heineman, Kleinfeld, Shaw & 
Joseph, Inc. © 28jul57; 
KKI27615. 
You'll love yourself in the morning 
when you wake up without pale, 
faded lips; Coty 24, (In Mademoi- 
selle) Appl. author: Heineman, 
Kleinfeld, Shaw & Joseph, Inc, 
© 29Aug57; KKI28235. 

COULTER ELECTRONICS, © 

Coxinter for particle content and 
size distribution. Bulletin A-1. 
Appl, author: Robert H. Berg. 
© 23May57; KK126724. 

COUNTESS MARA. © 

One man in a million can own this 
exclusive Countess Mara cravat 

(In The New Yorker, Sept. 28, 
1957) Appl. author: Robert 
Leonard Luce. © 28Sep57; 
KK12blb6. 

COWLES DISSOLVER CO., INC, © 

Multi-phase mixing and dispersing, 
Appl. author: Willard G. Gregory 
& Co. 
Catalog no. 

201. Most in demand for high 
speed, © 220ct57; KK130474. 

202. Model 7-VTV, manual tip- 
up type ... © 220ct57; 

KKl 30475, 

203. Model 20-D, versatile unit 
for installation .,, 

© 220ct57; KKI30472, 

204. Model 20-D, tank type,, 
© 220ct57; KKI30471. 

205. Model 5VT, tip-up type for 
laboratory .., © 220ct57; 
KKI30475. 

206. Mod«l 510-VHV, large capa- 
city mixer ... © 220ct57; 
KKI30476. 

207. Model 720-VH, largest capa- 
city lift-type mixer. 
© 220ct57; KKI30470: 

CRAWLEY (JOHN J.) & CO., INC. © 
Gregorian edition of the Life of 

Christ. Appl. author: Alan 

Rosenberg. © lMar57; KK127095. 
The Life of Christ. Appl. author: 

Alan Rosenberg. © 7Jan57; 

KKI27094, 
New, for little ones from 3 to 6 

years ... the Children's Treasure 

Box, for very young Catholics. 

Appl. author: Alan Rosenberg. 

© 15May57; KKI27093. 



CURRENT REGISTRATIONS 



The stories of the Holy Bible re- 
told for Catholic boys and girls; 
created and developed by Haryknoll 
Sisters, Crusade, the story ... 
Appl. author: Alan Rosenberg. 
© lApr57J KKI27092. 

The Word of God; simple, beautiful 
explanations of each Sunday 
gospel. Sliver Jubilee edition. 
(In The Tidings, Nov. 8, 1957^ 
p.'j) Appl. author. Alan Rosen- 
be r;;. o 3nov57; KK1;v i'/;. 

The Word of God; simple beautiful 
explanations of each Siinday gospel 
translated ... by His Eminence 
Francis Cardinal Spellman. Silver 
Jubilee ed. Appl. author: Alan 
Rosenberg. © 190ot57; KK129796. 

CREAM OP WHEAT CORP. © 

It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. [Little girl, out in snow, 
looking through glass door] (in 
Modem romances, Oct. 1957, p. 57) 
© 5Sep57; KKI28147. 
It's Cream of Wheat weather; guard 
your family with hot Cream of 
Wheat. [Two little girls walking 
hand in hand in snow] (in Modem 
romances) © 80ct57; KKI28880. 
It's Cream of Wheat weather. [Two 
boys with umbrella] (in True 
story. Sept, 1957, p.ai) 
© 7Aug57; KK127552, 

CREAMO BAKING CO,, INC. © 

Country Style; enriched bread 
Wt, 1 lb, © 5Sep57; KKI350195.* 

CREATIVE PRESS, 

Bellevue's historic Main Street. 
John's Restaurant, Bellevue, 0. 
© Harold & Eileen Detlefsen d.b.a. 
Creative Press; 15May57; 
KKI27315. 

CRESTLINE XNDDSTRIES. INC, © 

Sanforized replacement basket; slip- 
on clothes container for 

laundry carts; ite« no.064B, 
Form no. 245. Appl, author: 
Zepha Bogert. © 15Jun57; 
KKI26725. 

CRITERION RECORDS, V 

The beat of Tahiti; authentically 
recorded by Gaston Guilbert in 
Tahiti, Wide range hi-fi, 
LP TT-1700. © lJul57; 
KKI50594, 

CROSBY FOREST PRODUCTS CO. © 

VarTung paints & varnishes; Interior 
colore. Tung oil makes the dif- 
ference. Appl. author: Aubrey 
WllliamB Advertising. © 10Sep57; 
KK128437. 

CROSS PUB. CO., INC. © 

Pilgrim's prof.reaa puzzle. 
Appl. author; Ben Hublnger. 
© I63ep57; KK128802. 
:roton watch co. <o 

Now, give the watch that went to 
thf? Antarctic; the Antarctic by 
Croton Nlvada Orenchen. [Man 
drinking from apoon ] (In The 
New York times, Dec. 16, 1957, 
p. 52) Appl. author: Doyle Dane 
Bembach, Inc. O 16Duc57; 
KKI30863. 

Now, give the watch that went to 
the Antarctic; the Antarctic by 
Croton Nlvnda Orenchen. I Man 
eating spaghetti from can] (In 
The New York times, Dec. '), l')')7, 
p. 56) Appl. nuthor: Doyle Dnnr 
Bombaoh, Inc. O <jD©c57; 
KKIJIO862, 

ThlH IB the watch that went to the 
Antarctic; tho Antarctic by 
Croton Nivada Orenchen, [Man 



looking through binoculars] (in 
The New York times, Nov, 25, 1957, 
p. 54) Appl, author: Doyle Dane 
Bembach, Inc. © 25Nov57; 
KKI30517. 
This is the watch that went to the 
Antarctic; the Antarctic by 
Croton Nlvada Orenchen. [Man 
wearing eye shields with hands 
over ears] (in The New York 
times, Dec, 2, 1957, p. 52) 
Appl. author: Doyle Dane Bembach, 
Inc. © 2Dec57; KKI30515. 

CROWN SOAP CO, © 

Qermex, antiseptic powdered hand 
soap. Appl. author: Morris 
Yankner, © 13Nov57; [CK129964, 

CPOWN ZELLERBACH CORP, © 

Blueberries; no. 523 vignette, 

© lJul57; KKI27546. 
Careers with Crown Zellerbach. 
With more than seventy years 
paper-making experience ... 
© 1N0V57; KKI30617. 
Colorful packages stand out; in- 
creased sales by design. 
® Crown Zellerbach Corp. , Westem- 
Waxlde Specialty Packaging Divi- 
sion; lSep57; KKI28123.. 
Crinkle cut potato; no. 469 vignette. 

© lNov57; KKI30202. 
Glamour attracts attention; in- 
creased sales by design, 
© Crown Zellerbach Corp., Westem- 
Waxide Specialty Packaging Divi- 
sion; lSep57; KKI28126. 
Her emotions make your sale; package 
design. © Crown Zellerbach 
Corp., Westem-Waxide Specialty 
Packaging Division; lSep57; 
KKI28128. 
Impulse buying is psychological; in- 
creased sales by design. © Crown 
Zellerbach Corp., Westem-Waxide 
Specialty Packaging Division; 
lSep57; KK128127. 
Just toast and serve, Pre-baked 
waffle; no. 467 vignette. 
lJul57; KKI27778. 
Look what happens when you remove 
the cellophane wrap; a decorative 
beauty box for Chiffon facial 
tissue. © 1N0V57; KK130j589. 
Macaroni and cheese; no. 468 

vignette. © lJul57; KK127777. 
Make her love your brand; increased 
sales by design. (O Crown Zeller- 
bach Corp., Westem-Waxide 
Specialty Packaging Division; 
lSep57; KK128124. 
New Zee zip apart towels tear 

easily with neat straight edrcF. 
'■J lAug57; KK1;50255. 
Now, Zee towels with zlp-npart 
tear. © 10ct57; KK130254. 
ced yell< 
0.544 vlL 
"-> lJun57; KKI26537. 
Soft, colorful Zee tiaaue eaves 

you money. O lJul57; KKI26672. 
Soft Zee napkins are strong when 

v.rt . o 13ep57; KKI2812:?. 
Tat..ot excitement sells on sight. 
I' Crown Zellerbach Corp., Weotrni- 
Waxlde Specialty Packaging Divi- 
sion; lSep57; KKI2812S. 
We're In bunlnesu at Hogalusa ... 
new multlwall bag plant ... 
«.) lNov',7; KKi.w;'n. 
CnUSADKR PUBLICATIONS, 

Qraco. Vocal uolo ... 1005. 
t) Church of Christian Abundance 
d.b.a, Ci-usader Publloatlona; 
lNov'>6; KKi:n)',,->-^ 
CRY;3TAL PRKl'DHMINQ /c PACKAOINO, INC. «' 
Delicious apple cldrr. One qunrl 
liquid. O lOJunSY; KK1^•74.^H. 
CUMMINS PORTABLE KLECTRIC T001.3, JOHN 
03TKR MANUPACTURINO CO. 3KE OstPr 
(John) ManufBoturlng Co, 



^^IS (HELENE; INDUSTRIES^ INC. © 
Don't ever shampoo your Aalr with- 
out putting back the life . 
Suave, halrdresslng & conditioner 
(In True story, Dec. ig-^S. d S) 
© 10NOV55; KKI30562. 

CUSHMAN & WAKEFIELD, INC. © 
Re: Cushman & Wakefield, Inc. 

Real estate services. © 28Apr57 ; 

KKI26514. 

CUSTOM FINISHERS GUILD, 

Finish Feeder facts for antiques 
dealers; vol,l, no. 2, HM: new k 
rev, text, © Albert Y, Woodward 
d,b.a. Custom Finishers Guild; 
>Jul57; KKI26786. 



D 



D. S. C, INC. © 

V. P. for vitamin protection; 
display V. P. for vitamin pro- 
tection and ask for vitamin busi- 
ness. © 22Aug57; KKI28791. 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. © 
Curly Top cones; it's the style to 
take home a package. 57-2. 
Appl. author: Jim Condon. 
© 10Mar57i KK126742. 
From coast to coast, it's the style: 
strawberry sundae. Poster kit 
no. 5; 1957. Appl. author: Jim 
Condon. © 10Jun57; KK127582. 
Get this set of 4 Juice glasses 
with your own hand-cut initial 
... with every 1/2 gallon Dairy 
Queen, Appl. author: Jim Condon. 
© 4jun57; KK127547. 
It's the style after the dance; 
cherry pixjm m.nlts and shakes. 
Poster kit no. 4, I957. Appl. au- 
thor: Jim Condon. © 10Jun57; 
KKI27579. 
It's the style at TV time; Dilly 
bars, chocolate coated Dairy 
Queen on a stick. Poster kit 
no. 5, 1957. Appl. author: Jls 
Condon. © 10Jun57; KK127575. 
It's the style; English toffee 
sundae. 57-2. Appl, author: 
Jim Condon. © 10Kar57; KK126745, 
It's the style; enjoy lean of the 
milk Dairy .jueen at barbecues. 
Kit no. 4. 1957. Appl. author: 
Jim Condon, <D 10May57; KK127581, 
It's the style; enjoy lean of the 
milk in Dairy Queen, after the 
dance, 57-3. [Square dancers] 
Appl. author: Jim Condon. 
C 10Apr57; KKI26750. 
It's the style; enjoy lean of tho 
milk in Dairy Queen at faaaiy 
get-togethers. Poster kit 
no. 6, 1957. Appl. author: Jl« 
Condon. C 10JU157: RK1C7588, 
It's the style; enjoy lean of the 
milk In Dairy ^ueen at record 
sessions. Poster kit no.*, "57. 
Appl. author: Jim Condon, 
o lOMay'^7; ICK127'''7.V 
It's the style; enjoy lean of th* 
milk In Dairy Quean at the b*aeh. 
Poster kit no,s,li)'>7. Appl. au- 
thor: Jim Condon. c 10Jun'->?; 
KK1.7'm7. 
It'a the style; •njoy laan of th* 
milk in Dairy Quaen. S?-^. 
Qardanlnjc [aoana] Appl, author: 
Jim Condon, O 10Hai^7; KK\7it7h6. 



Btyl. 



rnJao. 



wi-ry 1 



i-up; 



PoiilPi 
Appl. author: Jim 
Condon, c lOJunW; lall?7•>7^. 
It 'a tha style for p»rlte»; Pllly 
bars, ohocolatu ooatad Dal 17 
Queen on a sllok. Poatar kit 
no,«, l')'.7. Appl. •uther; Jim 
Condon. C lOKaor^?! KKi:^^*. 



COMMERCIAL PRINTS AND LABELS 



DAIRY QUEEN NATTOMAL DEVELOPMENT CO. 
<i) Cont'd- 

It'B the style for TV parties- 
snacks; DQ sandwich. Dairy Queen 
betwper two chocolate wafers. 
Kit no. 3, 1957. Appl. author: 
Jim Condon. © 10Hay5T; KK127583. 
It's the style; king size Dairy 
Queen sundae. Kit 5;'57. 
Appl. author: Jim Condon. 
© Dairy Queen National Development 
Co. (In notice: National DaliT 
Queen Development Co.); 10May57; 
KKI27589. 
It's the style; Lady Layender 
sundae. 57-2. Appl. author: 
Jim Condon. © 10Mar57; KKI26747. 
It's the style on any trip; enjoy 
a strawberry sundae. [Train haul- 
ing strawberries] Poster kit 
5, '57. Appl. author: Jim Condon. 
© 10May57; KK127571. 
It's the style, says Mary, make 
mine raspberry sundae. 57-5. 
Appl. author: Jim Condon. 
© 10Apr57; KKI2675I. 
It's the style, smile with Emerald 
Isle sundae. 57-1. Appl. au- 
thor: Jim Condon. © 10Feb57; 
KKI26737. 
It's the style to bewitch her with 
a Dairy Queen black magic sundae. 
57-1. Appl. author: Jim Condon. 
© 10Peb57; KKI26754. 
It's the style to celebrate; banana 
split sundae. 57-2. Appl. au- 
thor: Jim Condon. © 10Mar57; 
KK1267'tl. 
It's the style to follow the crowd; 
chocolate sundae. 57-1. Appl. 
author: Jim Condon, © 10Feb57; 
KKI26738. 
It's the style to go coconut Isle 
sundae. Poster kit no. 6, 1957. 
Appl. author: James Condon. 
© 10Jul57; KKI27572. 
It's the style to go tropical with 
pineapple sundae. Poster kit 
no. 6, 1957. Appl. author: Jim 
Condon. t3 10Jun57 ; KK127590. 
It's the style to have a late date 
with cherry sundae. 57-'t- 
Appl. author: Jim Condon, 
© 10Apr57; KK1267'»9. 
It's the style to live It up with 
banana split. Poster kit no. 6, 
1^57. Appl. author: Jim Condon, 
o'lOJun57; KKI27585. 
It's the style to travel refreshed; 
Jack 'n Jill sundae. 57-1. 
Appl, author: Jim Condon, 
© 10Feb57; KK1267'*0. 
Like adventure? Try a banana 
sundae. It's the style. 57-2. 
Appl. author: Jim Condon, 
(.0 10Mar57; KK1267'^8. 
1/j gal. toy drum filled with 
Dairy Queen. Poster kit no. 5 
I'lS?. Appl, author: Jim Condon, 
o iojun57; KK127578, 
$6,00 retail value ... with every 
1/2 gallon Dairy Queen. Appl. 
author: Jim Condon. © '*Jun57; 
KK1275'*8. 
Sodas, floats and freezes; a treat 
that's always in style. Kit 
no, "I, IQS7, Appl, author: Jim 
Condon, Ci 10May57; KK127584, 
Styled for you; Dairy Queen wild 
mountain blackberry sundae. 
Kit no, 6, 1957. Appl. author: 
Jim Condon. © 10Jul57; KKI27587. 
Styled for your taste; English 
toffee sundae. Appl. author: 
Jim Condon. O 10Mar57; KK 1267*3. 
Styled to hit the spot; Dllly, 
chocolate coated Dairy Queen on 
a stick. Appl. author: Jim 
Condon, © 10Peb57; KK126735. 
That lean look. It's the style; you 
g^t more lean of the milk In 
Dairy Queen . . . White form. 
Appl. author: W. J. Henderson. 
C 15JanS7; KK127258. 



You get more lean of the milk In 
Dairy Queen ... 57-1. Parmer. 
Appl. author: Jim Condon. 
® 10Feb57; KKI26736. 
'You get more lean of the milk In 
Dairy Queen ... 57-1. Olrl 
skating. Appl. author: Jlra 
Condon, © 10Peb57; KK126739. 
You get nor* lean of the milk In 
Dal.17 Queen ... 57-2. Man 
bowling. Appl. author: Jim 
Condon. © 10M&r57; KK126744. 
You get more lean of the milk In 
Dairy Queen . . . 57-3. Man play- 
ing tennis. Appl. author: Jim 
Condon, ® 10Apr57; KK126752, 
You get more lean of the milk In 
Dairy Queen; more proteins and 
minerals, not fat. [Boy Jumping 
over water hydrant] Poster kit 
no. 5, 1957. Appl. author: Jim 
Condon. © 10Jun57; KK127580. 
You get more lean of the milk In 
Dairy Queen; more proteins and 
minerals, not fat. [Girl in 
swing] Poster kit no. 6^ 1957. 
Appl. author: Jim Condon. 
© 10Jun57; KKI27586. 

DAIRY QUEEN NATIONAL DEVELOPMENT CO. 
SEE ALSO National Dairy Queen 
Development Co. 

DALLAS IRON & WIRE WORKS, INC. © 
Announcing another first ... 
Kover-Klng Kar Kovers. (In 
Building specialties & home 
Improvement dealer, Nov. 1957, 
p. 92) © 20NOV57; KKI30635. 
Kover-Klng Kar Kovers double your 
present parking facilities ... 
Appl, author: Lelghton Garland 
Dotson. © 6Sep57; KK128314. 



Lee. 

DAMPP-CHASER, INC, © 

Hidden danger of moisture damage in 
electronic .., equipment. Dampp- 
Chaser, the new low-surface- 
temperature heater ,,, Just call, 
write or wire Allen M, Poote, 
president. © 10Jul57; KK1295'*0. 

DAN DEE PRETZEL & POTATO CHIP CO. © 
Chips for dips; fresh potato 
Ruffles. Net wt. 6 ozs. 
NM: all textural & pictorial 
material, exclusive of potato 
Ruffles. O 2Dec57; KKI30783. 

DANA PERFUMES CORP. © 

Dana drama; the Tabu woman finds a 
special welcome among Interesting 
people; the forbidden perfume. 

(Tabu drama people) (in 

Charm, Sept. 1957, p.72) Appl. 
author: The Martin Co. © 20Aug57 ; 
KKI2835O. 

DANA PERFUMES, INC. © 

Tabu by Dana; forbidden loveliness 
for the impatient heart. (In 
Vogue, Dec. 1956, p. 3 of cover) 
Appl. author: The Martin Co., 
Advertising. © lDec56; KK12759'+. 

DANIEL (JACK) DISTILLERY. 

Down a Tennessee lane, an old, old 
secret; sour mash whiskey. 
(In Time, Nov. 4, 1957, p. 10-11) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 2lOct57; 
KKI30329. 
Drop by drop, drop by drop ... 

Tennessee sour mash whiskey. (In 
Holiday, Oct. 1957, p.!-*/) Appl. 
author: Robert De Havilland. 
© Jack Daniel Distillery. Lem 
Motlow, Prop., Inc.; iasep57; 
KK12923'* . 



Drop by drop, drop by drop 

Tennessee sour mash whiskey. 
(In Time, Sept, 2, 1957, p,77) 
Appl. author: Robert DeHavilland. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 29Aug57; 
KKI28574. 
An old poster . . . hangs In the 
Tennessee hollow where we make 
Jack Daniel's whiskey, (in True, 
Oct. 1957, p. 17) Appl. author: 
Dean Pennington. O Jack Daniel 
Distillery, Lem Motlow, Prop,, 
Inc.; 10ct57; KKI29783. 
An old poster ... there's nothing 
like Jack Daniel's old time sour 
mash whiskey made in Tennessee. 
(In Holiday, Nov. 1957, p.97) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; lNov57; 
KKI3O693. 
To the good friends of Jack Daniel's: 
May we please tell you why you 
sometimes can't get Jack Daniel's? 
Tennessee sour mash vrtiiskey. (In 
Los Angeles evening herald express, 
June 11, 1957, p.B-4) Appl. au- 
thor: Dean Pennington. © Jack 
Daniel Distillery, Lem Motlow, 
Prop., Inc.; Iljun57; KKI3OI25. 
To the valued friends of Jack 
Daniel's, warm holiday wishes. 
(In Holiday, Dec. 1957, p.58) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; 25Nov57; 
KKI3O692. 
A tradition lives here. Tennessee 
sour mash whiskey. (In The Wall 
Street Journal, May 15, 1957. 
p. 16) Appl. author: Dean Pen- 
nington. © Jack Daniel Distil- 
lery, Lem Motlow, Prop., Inc.; 
l5May57; KK127035. 
We hardly ever hurry down here in 
Tennessee ... sour mash whiskey. 
(In Territorial enterprise & 
Virginia City news, June 11, 1957, 
p. 3) Appl. author: Robert 
De Havilland. © Jack Daniel Dis- 
tillery, Lem Motlow, Prop., Inc.; 
I4jun57; KKI28765. 
What is Jack Daniel's doing in 
Holiday? Tennessee sour mash 
whiskey, (in Club management, 
Sept. 1957, p.l"*) Appl. author: 
Dean Pennington. © Jack Daniel 
Distillery, Lem Motlow, Prop., 
Inc.; lSep57; KK130331. 
What is Jack Daniel's doing In 
Time? Tennessee sour mash 
whiskey. (In Package store 
management, Oct. 1957, p.6-7) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem Mot- 
low, Prop., Inc.; 10ct57; 
KKI50478. 
What is Jack Daniel's doing in 
True? Tennessee sour mash 
whiskey. (In Package store 
management. May 1957, p. 3) 
Appl. author: Dean Pennington. 
© Jack Daniel Distillery, Lem 
Motlow, Prop., Inc.; lMay57; 
KK1275'*5. 
DANO, WILLIAM ORVILLE. © 

The dime attached is but to attract 
attention ... Memorials. 
© 2UJU157; KKI29278. 
DARTELL, NORMAN d.b.a. DARTELL 
LABORATORIES. SEE Dartell 
Laboratories. 

DARTELL LArORATCRIES. 

DPS formula 11; Carleic, a dietsrv 
foO'-i supplement ... Net conterts 
8 ounces. '"T Norman .artell 
d.b.a. Dnrtell Lr- -orat crle s ; 
700^^7: KK12QO0-, 
Darferrln, a dietary food supplement 
... DPS fonaula 10, Net contents 
80 tablets, O Norman Dartell 
d.b.a. Dartell Laboratories; 
20Jun57; KKI26708. 



CURRENT REGISTRATIONS 



Vl-Chloro-Mlnt Mist nasal epray and 
drops . . . for the temporary re- 
lief of nasal congestion ... Net 
contents 20 cc. © Norman Dartell 
d.b.a. Dartell Laboratories; 
50ct57; KKI29211. 

DAVIS, CLYDE, JR. O 

Dorr-Oliver Incorporated tower size 
and retention time calculator. 
© 10Aug5T; KKi:5O052. 

DAWN CRAFTS CO. O 

Dawn gage no, 5- Dawn gage Is used 
to find the center of round stock 
© 20Sep57; KKI29665. 

Dawn gage no. 5; new Dawn gage will 
locate the exact centers . . . 
Appl. states prev. pub. KKI29663. 
NM: function of gage. © 20Nov57; 
KKI30532. 
DAWSON, PAUL K. d.b.a. SUPERIOR 

IMAOINEERING. SEE Superior 

Imaglneerlng. 
DAY-BRITE LIOHTINO, INC. © 

CPI-5OL with louvers, for two 8- 
foot power-groove lamps. Section 
50, sheet 24. Issued July 1957. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. © 5IJUI57; KKI27605. 

CPI-20 Cleartex, for two 8-foot 
power-groove lamps. Section 50, 
sheet 22. Issued July 1957. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. © 51Jul57; KKI2760'*. 

Celling system P; flange troffers 
for use with acoustical ceilings 
... Section 20, sheet P-1. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. © 51May57; KK127596. 

Celling system G; grid troffers for 
use with acoustical ceilings . . . 
Section 20, sheet 0-1. Appl. 
author: Day-Brlte Lighting, Inc. 
employer for hire of L. J. Rozler. 
© 31May57; KK127597. 

Celling system L; hook-on troffers 
for use with acoustical ceilings 
... Section 20, sheet L-1. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. O 31«ay57; KK127598. 

Celling system M; snap-In troffers 
for use with metal pan acoustical 
ceilings ... Section 20, sheet 
H-1. Appl. author: Day-Brlte 
Lighting, Inc. employer for hire 
of L. J. Rozler. C 31May57; 
KKI27599. 

Celling system P; flange troffers 
for use with suspended plaster 
ceilings. Section 20, sheet P-1. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. O 51May57; KKI276OO. 

Celling system R; hook-on troffers 
for use with acoustical ceilings 
... Section 20, sheet R-1. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L. J. 
Rozler. o 5lH«y57; KK127601. 

Cleartex plastic enclosed Mobllex. 
Section 20, sheet 95-A. Issued 
Aug. 1957. Appl. author: Day- 
Brlte Lighting, Inc. employer for 
hire of L. J. Rozler. O lAug57; 
KK 127602. 

Day-Tex plastic enclosed Mobllex. 
Section 20, sheet 99-A. Issued 
Aug. 1957. Appl, author: Day- 
Brlte Lighting, Inc. employer for 
hire of L, J. Rozler. C lAug^Y; 
KK\ZfbOi. 
Lanox-2 plastic sides, for two 
•t-foot r«pld-Bt«rt Inmps, 
Section 10, Bh«at U-A. Issued 
Aug. 1957, Appl, author: Dny- 
Brlte Lighting, Inc. employer for 
hlr« of L, J, Rozler. © lAug57; 
l«127606. 



Paralume-2 with box-wing plastic 
dlff users for U-foot rapid-start 
lamps and 8-foot slimline lamps. 
Section 10, sheet 58. Issued 
Sept. 1957. Appl. author: i>ay- 
Brlte Lighting, Inc. emplojer for 
nlre of L. J. Rozler. (^27Sep57; 
Kj'a29599. 
Parawlng-I with all-white louvers 
and box-wing plastic dlffusers for 
4-foot rapid-start lamps. Section 
10, sheet 5'*. Issued Sept. 1957, 
Appl, author: Day-Brlte Lighting, 
Inc. employer for hire of L, J, 
Rozler. © 27Sep57; KKI296OO. 
Parawlng-2 ultra with aluminum 
paralouver louvers and box-wing 
plastic dlffusers for 8-foot 
slimline lamps. Section 10, 
sheet 57. Issued Sept. 1957. 
Appl. author: Day-Brlte Lighting, 
Inc. employer for hire of L, J. 
Rozler. © 27Sep57; KK129602. 
Par«wlng-2, with all-white louvers 
and box-wing plastic dlffusers 
... Section 10, sheet $3. Is- 
sued Sept. 1957. Appl. author: 
Day-Brlte Lighting, Inc., employ- 
er for hire of L. J. Rozler. 
27Sep57; KK1291I+3. 
Waffletex plastic enclosed Mobllex; 
two, three and four-lamp Mobllex 
for single unit .,, Section 20, 
sheet 92-A. Issued Sept. 1957. 
Appl, author: Day-Brlte Lighting, 
Inc. employer for hire of L, J. 
Rozler. C 273ep57; nC129601. 

DAYTON RUBBER CO. © 

The difference In comfort Is Dayton 
Koolfoam Alr-Condltloned cushion- 
ing. No, 1250-1208 designer group 
by Crest, Inc. (In House beauti- 
ful, Oct. 1957, p. 44) Appl, 
author: Norman D. Waters & Associ- 
ates, Inc. © 19Sep57; KK129747. 

DAZOR MANUPACTORINO CORP, C 
Memo; this lamp Is the answer. 

Swing-arm air-cooled Incaundescent 
desk lamp, model IO9B [and] 
Pluorescent desk lamp, model 2002. 
Porm 8>*. O 17Sep57; KKI28551. 
Swing-arm air-cooled Incandescent 
lamp. Catalog supplement for 
authorized distributor use only, 
effective Nov. 1, 1957. 
(Porm 761-A) © 17Sep57; 
KKI29I92. 
Swing-arm air-cooled Incandescent 
lamp. Catalog supplement for 
dealer use only, effective Nov. 1, 
1957. (Porm 751-A) ® 17Sop57; 
iaC129193. 
Swing-arm air-cooled Incandescent 
lamp. Catalog supplement for 
Industrial users only, effective 
Nov. 1, 1957. (Porm 7m-A) 
© 173ep57; ICKI2919I4. 
Welcome additions to the comforts 
of home; air-cooled Dazor lamps. 
Swing-arm pedestal model IO86 
[and others] Porm 852, 
C 12Aug57; KKI27616, 
Dl'^OR PRODUCTS OP FLORIDA . O 

Your What-Not Olive Branch will 
bring you peace and prosperity. 
o 5JU157; KKI29787. 
DE KLOTZ, LEONARD A. * JOSEPH B, 0IL3- 
DORP composing the partnership TRI- 
OREEN CO, 3KB Tregreen Co, 
DELTA PRODUCTS, Division of AIR 
ACCESSORIES. IMC. SEE Air AOO«s- 
Borles, Inc. 
DK LUXE I'RKMIUM CORP. © 

Hrnullful Qnll; entire doll made of 

soft miracle vinyl, J ljul'>7; 

KK12841',. 

Betty, the beautiful bride; entlr* 

doll made of soft miracle vinyl 

O lJul57 (in notice; 1'7'*\; 
KK128408. 



Cinderella; entire doll miade of 

soft miracle vinyl, C ljul57; 

KK12S417. 
Darling Debbie; entire doll made 

of soft miracle vinyl. 

© 1JU157; KK128414. 

11 piece cowboy outfit, 
© lJul57; KKI28A1I. 

Lovable cuddly tiger. 

© lJul57; KK128415. 
Nancy, the nurse doll; free with 

each doll, nurses' kit, C lJul57; 

ICK128409. 
Sweet Rosemary; entire doll made of 

soft miracle vinyl. © lJul57; 

KK128416. 
30 piece telephone repair unit. 

© 1JU157; KKI50655. 

12 piece cowboy outfit. 

C IJUI57 (In notice: 1956); 

KK128412. 
D. S. Army mobile unit; free with 
each mobile unit, 10 unbreakable 
combat soldiers. © lJul57; 
KK128410. 

DE LUXE TOY CREATIONS, INC. © 

Fashions for children, styled by 
Shenknan. Little Sweetheart. 
© lAug57; KKI29093. 
DEX VECCHIO, JOHN D. 

5 easy dance lessons. SEE Educa- 
tional Dance Recordings, Inc. 

DERMAL RESEARCH SERVICE BUREAU. © 
Dermal research topics. Oct. 1957. 
(Service bulletin no. 31) Appl. 
author: Norman P. Allemelor. 
© l40ct57; KK128996. 
Dermal research topics. Dec. 1957. 
(Service bulletin no. 52) Appl. 
author: Norman P, Allemeler. 
C 9Dec57; KKI5OB50, 



DETLEPSEH, HAROLD k BILKKK DKTLEPSEH 
d.b.a. CREATIVK PRESS. SEE Creative 
Press. 

DETROIT STEEL CORP, C 

DSC electro-welded wlr« fabric maJree 
concrete crack resistant. Road 
paver at work ... (In Detroit 
purchaser, July 1957. p.35) 
Appl. author: Simons -Michel son 
Co. © 10JU157; KKI27565. 

DSC RBF strip scoring lOOJl Job- 
performance on '57 Ford radiator 
grilles, repeating '56 record. 
(In Detroit purchasor, Aug. 1957, 
p. '♦7) Appl. author: Slmons- 
Mlchelson Co, O 10Aug57 : 
KK12e571. 

DSC's new q/D service offers you .., 
delivery on DSC high C flat CR 
spring stool, (In Dftpolt pur- 
chasor, Sept. 1Q57, p,19) 
Appl. author: Slmona-Mlchelaon Co. 
O 10SepS7; KKl?98^>'-. 

Detroit 3to«l announoos a now QD 
•anrloo , . . om DSC hlcb C. flat 
CR sprlBt stool. (In Detroit 
purobasor, Juno 19^7, P.?T) 
Appl. author: SlmoDS-Nlotaolsoa 
Co. C 10JmnS7; nil27?*8. 

TJie proof of DSC moel Is In Ito 
performance; and hepe'a .,. f«»t , 
rioxlblo, dln»cl-from-mlll de- 
livery on DSC atrip, (In Now 
Knsland purohasor, Sept. 1'J''7. 
p.*) Appl. author: Slmons- 
Hloholaon Co. C S3opS7; 
ICK12^8'», 

Tho proof of 03C atool Is In Uo 
porformanoo, and horo'o ahat we 
moan by . . . U3C olrlp. (In Now 
bigland purchaoor, July W>7 , p.** 
Appl, author: Slmono-Mlcholaon 
Co, C 10Jul^7i KK1?7V)». 



COMMERCIAL PRINTS AND LABELS 



July-Dec. 



DETROIT STEEL CORP. f^ Cont'd. 
The proof of DSC steel Is In Its 
performance; DSC can cover all 

your CR strip requlrments 

(In New England purchaser) 
Appl. author: Simons-Mlchelson 
Co. © 5Aug57; KKI2837O. 
The proof of DSC steel Is In Its 
performance; DSC RBF strip, the 
sure-working steel with eye appeal. 
(In Detroit purchasor, Aug. 1957, 
p. 25) Appl. author: Slmons- 
Mlchelson Co. © 10Aug57; 
KKI28369. 
The proof of DSC steel is In its 
performance. [Linemen & power 
line] (In Detroit purchasor, 
June 1957, P.'^J) Appl. author: 
Slmons-Michelson Co. © 10Jun57; 
KKI27269. 
The proof of DSC steel is in its 
performance on your Job. DSC 
close-gauge strip helps bearing 
makers ... Detroit district — 
offices. (In Detroit purchaser, 
Nov. 1957 » p. 6) Appl. author: 
Slmons-Michelson Co. © 10Nov57; 
KKI3OO8I. 
The proof of- DSC steel is In its 
performance on your Job. DSC 
close-gauge strip helps bearing 
makers ... Eastern district ... 
offices. (In New England pur- 
chaser, Nov. 1957 J p.*) Appl. 
author: Slmons-Michelson Co. 
© 8Nov57; KKI50O82. 
The proof of DSC ateel la in its 
performance on your Job. DSC 
electro-welded wire fabric makes 
concrete crack-resistant. (in 
Detroit purchasor, Nov. 1957, 
p. 57) Appl. author: Slmons- 
Michelson Co. © 10NOV57; 
KKI3OO83. 
The proof of DSC steel is in its 
performaince on your Jobj here's 
how DSC deep-rolled HBP strip . . . 
(In Detroit purchasor, Sept. 1957, 
p. 67) Appl. author: Simons- 
Mi chelBon Co. © 10Sep57; 
KK12989^. 
The proof of DSC steel is in its 
performance on your Job; how DSC 
deep- rolled RBF strip , . . Fair- 
lane '56 and '57 radiator grilles. 
(In New England purchaser, v. 37, 
no. 10, p.'^y Appl. author: 
Slmons-Michelson Co. © 80ct57; 
KKI299OI, 
The proof of DSC steel is in its 
performance on your Job; wherever 
and however used, DSC Portsmouth 
wire helps cut your final costs. 
(In Detroit purchasor, Oct. 1957, 
p. 41) Appl. author: Simons- 
Mlchelson Co. © 100ct57; 
KKI29897. 
The proof of DSC steel is in its 
performance; value-wise P. A. pays 
... (In Connecticut purchaser, 
June 1957, p. 19) Appl. author:" 
Slmons-Michelson Co. © 10Jun57; 
KKI2727O. 

DEVEL-0-PILL CORP. © 

D-Vel-0 instant film dryer. 
© 9NOV57; KKI3O33O. 

DEWEY & ALMY CHEMICAL CO. , division 
of W. R. Orase & Co. SEE Grace 
(V. R.) & Co. 

DIAMOND & CO. © 

The look of refinement. Diamond & 
Gerson's apparel. Appl. author: 
Will Kaplan Advertising. 
© 15Apr57; KKI2655'*. 

DIAMOND BROS. © 

Count the diamonds contest. 1st 
prize, beautiful, famous Diamond 1 
living room suite. Appl. author:' 
Sol Diamond. © 15Aug57; 
KKI27785. 



DIAMOND MATCH CO. © 

Charcoal briquets; Neet-Heet self- 
Btar-ting box. 2 lbs. net weight. 
, © 2&tar57; KK126555. 
Hickory flavor-chips. 2 lbs. net 
wt. © l6Aug57; KKI28149. 
Liberty Bell matches; strike any- 
(rtiere. 10 boxes. © Diamond 
Match Co. (in notice: BPD Dept., 
Diamond Match Co.); 190ct56; 
KKI29907. 

DIAMOND MII,LS CORP. © 

Fruit of the Loom fine nylone; you 
have Just purchased the best 
stockings made. © lJun57; 
KK127240. 

DICKEL (GEORGE A.) DISTILLING CO. 
Cascade t^iskey gift carton. 
Appl. author: John Gieroch. 
© Schenley Distillers, Inc. d.b.a. 
George A. Dlckel Distilling Co.; 
170ct56; KK126844. 
DICKSTEIN, GEORGE, 

Name brand cowboy pants with western 
belt. 10 oz. per sq. yd. 
© George Dickstein d.b.a. National 
Apparel Manufacturers Exchange; 
5Jan57; KK128552. 
DICKSTEIN, GEORGE. SEE ALSO Kit's 

Manufacturing Co. 
DIETS OP ROCHESTER, INC. © 

Delicious, calorie-controlled Dream 
Diet; frozen, quick to fix. Three 
course meal. Diced beef with 
vegetables in gravy . . , 
© 70ct57; KKI29671. 
DISNEY (WALT) PRODUCTIONS. © 

Disneyland Donald Duck card game; 
rule card Included. No. 4454: 29. 
Whitman Pub. Co. © 7Aug57; 
KKI29272. 
Mickey Mouse Club fun box; ages 5 
to 9. 32 page stamp book, 6 
coloring books ... No. 2916:100. 
Whitman Pub. Co. © 4Sep57; 
KKI29275. 
DIXIE CUP CO. © 

The best ice cream in the world 
comes in this cup. [Backyard 
pool scene] (in Life, July 15, 
1957, p. 82) Appl. author: Hicks 
& Greist, Inc. © 15J'ul57; 
KKI27397. 
The best ice cream in the world 
comes in this cup. [Backyard 
swimming pool scene] (In Life, 
July 15, 1957, p. 82) Appl. au- 
thor: Hicks & OrelBt, Inc. 
© 15JU157; KKI2999?. 
The best ice cream in the world 
comes in this cup. [Barbecue 
scene; boy in baseball uniform] 
(In Life, Sept. 23, 1957, p.86) 
Appl. author: Hicks & Qrelst, Inc. 
© 23Sep57; KKI29995. 
The best ice cream in the world 
comes in this cup. [Children's 
lunch room scene] (in The Satur- 
day evening post, June 8, 1937, 
p. 93) Appl. author: Hicks & 
Greist, Inc. © Bjun57; KK129996. 
The best ice cream in the world 
comes in this cup. [Children's 
party] (In The Saturday evening 
post, Oct. 26, 1957, p.92) 
Appl. author: Hicks & Greist, Inc. 
© 260ct57; KKI29852. 
The best ice cream in the world 
comes in this cup. [Girl feeding 
baby from spoon] (in The Satur- 
day evening post, Aug. 24, 1957, 
p. 6) Appl. author: Hicks & 
Greist, Inc. © 24Aug57; 
KKI29997. 
The best ice cream in the world 

comes in this cup. [Woman feeding 
child ice cream from spoon] (in 
Life, May 13, 1957, p.9) Appl. 
author: Hlcka & Greist, Inc. 
© 13May57; KK127396. 



The best ice cream In the world 
comes in this cup. [Woman feeding 
little girl from spoon] (In Life, 
May 13, 1957, p. 9) Appl. author: 
Hicks & Greist, Inc. O IJMayS?; 
KKI29994. 

Now, millions of housewives will be 
looking for cottage cheese in 
Dixie containers. Appl. author: 
Hleks & Greist, Inc. © l60ct57; 
KKI3085I. 

Special introductory offer; buy this 
new rose gold-colored Dixie cup 
dispenser and save 25/i. (in 
Parents' magazine, Nov. 1956, 
p. 21) Appl. author: Hicks & 
Greist, Inc. © 250ct56; KKI26987. 

DIXIE DIE. © 

Jvunp stik. How long can you Jump 
without missing? Appl. author: 
Richard C. Fralick, © 19Jul57,' 
KKI30355. 
DIXIE WHOLESALE FURNITURE CO. © 
The Lily Spine-Liner; mattress and 
box springs. (In The Jackson 
sun, Jackson, Tenn., Feb. 11, 
1957, p.6J Appl. author: Kirby 
Jones. © llFeb57; KKI26582. 
DIXON, RACHEL TAPT. 

My own scrapbook. SEE Platt & Munk 
Co., Inc. 

DODGE CORK CO., INC. © 

Dodge cork tile. Catelog no. 58. 
Appl. author: Poltz-Wessinger, 
Inc. © l60ot57; KK129208. 

DOG-OUT. 

Protect your flowers. Dog-Out, 
positive protection against 
digging. © Hazel Armlnta Lam- 
brecht d.b.a. Dog-Out; 20Aug57; 
KK128462. 



DOMORE CHAIR CO., INC. © 

A new achievement in office furni- 
ture . . . featuring the custom- 
fitted desk. Series 58OO. 
Appl. author: Amdt, Preston, 
Chapin, Lamb & Keen, Inc. 
© 20NOV57; KKI30243. 

DOUBLE SPRINGS DISTILLERS, INC. © 

Out of this world; Sputnik distilled 
vodka. © 4Dec57; KKI30509. 

DOVER CHEMICAL CORP. © 

Chlorinated paraffin. Paroil, 
liquid; Chlorez, resin. (In 
Thomas register of manufacturers, 
Dec. 1956) © 31Dec56; KK129859. 
DOW JONBS & CO., INC. O 

He sees, he says, and you sell. 
The Wall Street Journal, (in 
Advertising age, June 17, 1957, 
p.40-4l) Appl. author: Theodore 
E. CalllB. C 17Jun57; KKI27005. 
DOWLING'S FIFTH AVENUE, INC. © 
Dowling's ... Just arrived, the 
brand new Konica III [and other 
photographic equipment] (In 
Modern photography, Sept. 1957, 
p. 32-33) © 25Jul57; KKI29001. 
DOWNS, JOHN BASKERVILLE. © 

Publisher's anno' ncement; two new 
books for the Bible by John 
Baskervllle. Announcing ... 
Logla, the earliest gospel, and 
Blblos, the third earliest gos- 
pel. © lAug57; KKI275OO. 
DRACKETT CO. © 

Blue Mist Windex; cleans windows 
faster, easier. Net wt. 14 oz. 
© 5Sep57; KK128431. 
DRAKE BAKERIES, INC. © 

Chocolate chip cookies; new and 
elegant. Net weight 12 ounces. 
© lAug57; KKI29589. 



I 



CURRENT REGISTRATIONS 



DREWRyS LTD., U. S. A., INC. © 
Light 'n bright; Drewrys beer 
out-refreshes them all. Beer 
[bottle] (In Columbus republican, 
July 16, 1957) Appl. author: 
Nonnan A. Pox. © I6jul57; 
KK129643. 
Light 'n bright; Drewrys beer 
out-refreshes them all. Beer 
[glass] (In Logansport pharos- 
tribune press, July 22, 1957) 
Appl. author: Norman A. Fox. 
© 22JU157; KK1296i|4. 
On TV, the adventures of Ellery 
Queen, starring Hugh Marlowe. 
Beer, (in Cedar Rapids gazette, 
Apr. 11, 1957) Appl. author: 
Oeorge Drake. © llApr57; 
KKI27227. 

On TV tonight, America 'a master of 
mystery. The new adventures of 
Martin Kane starnne William 
Oargan . . . Beer. (In Anderson 
bulletin-herald. May 9, 1957) 
Appl. author: Norman A. Pox, 
© 9May57; KK129642. 
Tonight on TV, the new adventures 
of Mairtln Kane starring William 
Oargan ... Beer. (in Anderson 
bulletin-herald. May 16, 1957) 
Appl. author: Norman A. Pox. 
© l6May57; KK129645. 
Tonight on TV, your date with 

nystery. The adventures of Ellery 
Queen, starring Hugh Marlowe. 
Beer. (in Cedar Rapids gazette, 
Apr. 4, 1957) Appl. author: 
Oeorge Drake. © 4Apr57; KK127226. 

DRI-HEAT POOD SYSTEM, INC. © 

A Hust In every Modem hospital. 
Appl. author: Seaward S. Lee. 
© 28jun57; KKI26753. 

DRIVE-IN RESTAURANT ASSN. OP AMERICA. 
Now for the first time, a drive-in 
restaurant association for all 
America. C Drlve-In Restaurant 
Assn. of America, Rudy A. Plscher, 
owner; 19Jul57; KK128143. 

DRyVE POOD CO. © 

Can you use more money? Poodettes 
are a new form of better food . . . 
Bulletin no. 4. © 4Dec57; 
KKI3O86O. 

DDNCAN COPPEE CO. O 

Announcing the premiere of Maryland 
Club coffee in Memphis. (in 
The Commercial appeal, Memphis, 
Oct. 10, 1957, p. 55) Appl. au- 
thor: Tracy-Locke Co., Inc. of 
Texas. C 100ct57; KKI30596. 
First ladles of fashion serve Mary- 
land Club coffee. [Endorsed by] 
Mrs. Robert V. King. (In The 
Houston post, Sept. 19, 1957, 
section 2, p. 7) Appl. author: 
TracT-Looke Co., Inc. C 193ep57; 
KKI28617. 
N«w idea simplifies making of good 

coffee; handy dispenser 

Maryland Club. Instant coffee. 
(In The Longvlew daily news, July 
11, 1957. section B, p.l) Appl. 
author: Tracy-Locke Co., Inc. of 
Texas. C llJul57; KKI26876. 
$1.00 reward. Maryland Club coffee; 
Instant coffee. (in Blythevllle 
oourler news, Blythevllle, Ark., 
Oct. 14, 1957, p. 2) Appl. au- 
thor: Tracy-Locke Co., Inc. of 
Texas. O l40ot57; KK129i7>. 



DUR0-TE3T CORP. O 

Dramatize your displays with Duro- 
Test color spots and floods. 
Appl. author: Roland W. Tlo«Anii. 
10M«y57; KK128304. 



Light the modem way with Pluomeric 
by Duro-Test. Appl. author: 
Roland W. Tlemann. © 19Apr57; 
KKI28303. 

Reflector lamps ... and the new 
RMS-40's. Appl. author: Roland 
W. Tlemann. © 17May57; KKI28505. 

Super V-Beeun traffic signal lamps; 
now 5000 and 8OOO hours. Appl. 
author: Roland W. Tlemann. 
© 9Sep57; KK130341. 
DYER (0. M. ) SALES CO. O 

Would you spend $25 to make $1,000 
or even more? Independent all- 
car salesmen. Appl. author: 
0. M. Dyer, Sr. © 50ct57; 
KKI28837. 

DZUS FASTENER CO., INC. © 

Dzus fastener. This picture por- 
trays the evolution of detachable 

fasteners the Dzus Spiral-cam 

fastener. NM: text matter below 
illus, © 28Dec56; KK128312. 



EAGLE ROLL LEAF STAMPING CO. 

Children's fairyland book rack; 
will hold up to 34 kiddie books. 
Style 225. © Eagle RoU Leaf 
Stamping Co., a partnership con- 
sisting of Harold L. Schwartz, Jr. 
& Aaron Harry Pishman; 10ct57; 
KKI3028I. 
EARLY TIMES DISTILLERY CO. © 

Good, so good it's remarkable; 

Kentucky straight bourbon whisky. 
[Hand holding glass; table laden 
with steak, tomatoes and other 
foods] (In Star news, Pasadena, 
Calif., June 26, 1957, p. 22) 
Appl. author: Ruthrauff & Ryan, 
Inc. © 26jun57; KKI27829. 

Good, so good it's remarkable; 

Kentucky straight bourbon whisky. 
[Hand pouring drink into glass 
from cocktail shaker] (in Pine 
Bluff commercial. May 28, 1957, 
p. 11) Appl. author: Ruthrauff 
& Ryan, Inc. © 28May57; KKI27828. 

Good, so good it's remarkable; 

Kentucky straight bourbon whisky. 
[Man holding drink; table laden 
with steak, carrots & other 
foods] (In Newsweek, June 10, 
1957, p. 71) Appl. author: Ruth- 
rauff & Ryan, Inc. © 5Jun57; 
KKI27827. 

Good, so good it's rsmarkable. Of 
all the fine whiskies made in 
Kentucky ... (In Constitution 
Journal, Atlanta, July 9, 1957. 
p. 31) Appl. author: Erwln, 
Wasey, Ruthrauff & Ryan, Inc. 
© 9Jul57; KKI29032. 
Name this drink for $10,000 first 
prlre. 1957 Grand National 
Champion. (In Life, Sept. 26, 
1957, p. 57) Appl. author. 
Erwin, Wasey, Ruthrauff 4 Ryan, 
V>c. e 193ep57; KK129029. 

195/' Grand National Champion; good, 
so good it's remarkable. Kentucky 
straight bourbon whisky. (In 
Tuscaloosa news, Sept. 27 1957, 
p. 7) Appl. author: Krwln, Wasey, 
Ruthrauff 4 Ryan, Inc. O 27Sep57; 
KK129598. 

1957 Orand National Champion; 

name this drink Kentucky 

straight bourbon whisky . (In 
Register, Santa Ana, Calif., 
Sept. 18, 1957, p. 89) Appl. au- 
thor: Krwln, Wasey, Ruthrauff & 
Ryan, Inc. O ia3ep57; KK129213. 

ThlM ifoomowridallon means buslneoB 
for you; Kentuotcy stralgfit bourbon 
whloky. (In PnckaKe store manaKr- 
menl. May 19'j7, p.li') Appl. au- 
thor: Ruthrauff * Ryan, Inc. 
O 15May57; KK 127826. 



This will pull people into your 

store this summer; a completely 
new idea for a summer promotion. 
Bourbonburger. (In Liquor store, 
June 1957, p. 15) Appl. author: 
Ruthrauff & Ryan. Inc. 
® 3Jun57; KKI27B25. 

When the day's battles are over, 
the members gather over Early 
Times. Kentucky straight bourbon 
trtiisky. (In Club management, 
Sept. 1957, p. 2 of cover) Appl. 
author: Erwin, Wasey, Ruthrauff 
& Ryan, Inc. © lSep57; KK129212. 

Why not give as good as you serve? 
[Man seated on stool holding 
drink by Christmas tree; bottles 
& boxes on floor] (In Life, 
Nov. 18, 1957, p. 173) Appl. au- 
thor: Erwin, Wasey, Ruthrauff & 
Ryan, Inc. © 14nov57; KKI30455. 

EA3TC0, INC. © 

Clearasil personality of the month. 
[Endorsed by] Jeanmarle Lussler. 
Lotion medication for pimples and 
acne. (in Seventeen, Nov. 1957, 
p. 133) © 1Nov57; KK129746. 

EASTERN INDUSTRIES , INC. © 

Electro-Matlc radar speed meter, 
model S-2A. Bulletin R-112. 
© lMay57; KKl 26655. 
Electro-Matlc traffic control radar 
vehicle detectors; Traffic-Actu- 
ated. Bulletin no. 221. 
o 4nov57; KKI30928. 
Product notes; Electro-Matlc minor 
movement controller, model MM-3. 
© 17May57; KK126479. 
Product notes; Traffic Actuated. 
Three-phase semi-actuated con- 
troller, model 1726N; Electro- 
Matlc. C 25Jun57; KK126646. 

EASTERN MARKET RESEARCH SERVICE, 

INC. © 

The dozen that does It. (The PTD 
sound selling series, 3) 
Florists' Telegraph Delivery 
Assn. © 123ep57; KK129175. 

Keeping posted. (The FTD sound 
selling series, 2) Plorlats' 
Telegraph Delivery Assn. 

© l2Sep57; KK129176. 

Looking to the future. (The FTD 
sound selling series, 5) 
Florists' Telegraph Delivery Assn. 
© 12Sep57; KKI29178. 
Plus dollars. (The PTD sound 
selling aeries, U) Florists- 
Telegraph Delivery Assn. 
® 12Sep57; KK129177. 
Sales starters. (The PTD sound 
selling series, 1) Florists' 
Telegraph Delivery Assn. 
® 12Sep57; KKI2917I4. 

KASTKRN RKSKARCH LABORATORIES, IHC. O 
Contents: 30 Stedytabs, sustained 
release tablets; D-Amphetamlna 
Phosphate. Appl. author: William 
Harold Batt. C 2SSepS7; 
KKl 287 33. 
Delfeta-sed; Delfetamine with Seda- 
fax. 1000 tablets. Appl. au- 
thor: WUllam Harold Batt. 
O 2^ep57; KK1287>4. 
D«lfeta-sed plus T: Delfetamine with 
Sedafax and Trlroid. 1000 tablets. 
Appl. author: William Harold Batt. 
C 25SepS7; KK128735. 
KATOOOD (KDDnr) PR0DOCT3. SU 
Rddy Katgood Products. 
FHl-HHAlP, I. V. 

aiuMiUl Yo'.ir rhlUl K» l"to fooa re- 
tnUlivT .^>; Ncv Y>'rk l.lf» Insur- 



COHOMICS DKPT. , AORICTTLTURAL KXPOI- 
MKUT STATION, SOPTH DAKOTA 9TATS 
COLUWK. SKlC .South Dakota State 
College. Acrlcullural Kxjwrlment 
Station. Boonomlos Dept. 



COMMERCIAL PRINTS AND LABELS 



July- Dec. 



, INC. © 
Swish powder fire extinguisher. 
Net contents approx. 1 pound. 
© 23May57; KK130328. 

EDDY EATGOOD PRODUCTS. W 

It's fun to eat with me. Appl. 
author: James E. Neighbor. 
© 1N0V56; KK150'V85. 

KDDCATIONAL DANCE RECORDINGS, INC. © 
5 easy dance lessons; fox trot. 
By Ted Nicholas, Philip Lubarslcy 
& John D. Del Vecchlo; music writ- 
ten & directed by Enric Madrl- 
guera. © lApr57; KKI26525. 
5 easy dance lessons; rbumba. By 
Ted Nicholas, Philip Lubarsky & 
John D. Del Vecchio; music by Ray 
La Luna. © 10ct56; KKI26525. 
5 easy dance lessons; waltz. By 
Ted Nicholas, Philip Lubarsky & 
John D. Del Veechlo; music by 
Ray La Luna. © 10ct56; 
KKI2652*. 

EGG MADE NOODLE CO. © 

Enriched home style egg noodles; 
over ll$g egg solids. Net wgt. 
8 ozs. Appl. author : James B. 
Miller. © 2Jan57; KK123625. 

EKCO PRODUCTS CO. © 

Flint cutlery, kitchen tools, egg 
beaters in new harmony colors to 
match or mix. Print no. 5733. 
Appl. author: Dancer- Fitzgerald- 
Sample, Inc. ® 20Aug57; 
KKI3O378. 

Get money for your old pans, knives, 
kitchen tools toward beautiful, 
new stainless steel Flint. Print 
no. 5747. (In Better homes & gar- 
dens, Oct. 1957, p. 158-159) 
Appl. author: Dancer-Pltzgerald- 
Sample, Inc. © 24sep57; 
KK13037'*. 

If you like to give pleasure give 
Flint. 2000 kitchen tools, egg 
beater, can opener. Print 
no. 57^5. (In McCall's, Oct. 1957, 
p. 8) Appl. author: Dancer- 
Fitzgerald-Sample, Inc. 
© 26Sep57; KKI30379. 

Now In kitchen sinks, Ekco, the 
name that women know. Price 
list, effective Aug. 16, 1957. 
® Ekco Products Co., Sink 
Division; 30Aug57 ; KKI28987 . 

Sharp new idea; amazing new stain- 
less steel Waverly edge now in- 
cluded in Flint holdster sets. 
Print no. 57^*6. (In Ladies' home 
Journal, Sept. 1957, p. 6) 
Appl. author: Dancer-Fltzgerald- 
Sample, Inc. © 27Aug57; 
KKI3038O. 

Sound-conditioned Kennatrack 
gliding door hardware for 
interior gliding doors. 
© Kennatrack Corp., a subsidiary 
of Ekco Products Co.; 16Sep57; 
KK129181. 

You never cooked so good; stainless 
steel Flint-Ware ... Print 
no.57'^3. Appl. author: Dancer- 
Pitzgerald-Sample, Inc. 
© 2iiSep57; KK130377. 



EL AL ISRAEL AIRLINES, LTD. © 
Starting Dec. 23, the Atlantic 
Ocean will be 20^ smaller; watch 
for the inauguration of the first 

Jet-prop service the Bristol 

Britannia ... (In The New York 
times, Dec. 6, 1957, P.15) 
Appl. author: Doyle Dane Bembach, 
Inc. © 6Dec57; KK130864. 

ELCO TOOL 4 SCREW CORP. © 

Elco aids for home and office. 
Appl. author: Walter Oustaf 



Larson. 
Issue no. 

7. © 2Jul57; KKI26869. 

8. © 13Aug57; KKI27667. 
9. © 4Sep57; KK128135. 

10. © 210ct57; KKI29395. 

11. © 6Nov57; KKI29910. 

12. © 6Dec57; KKI30611. 

ELDORADO MILLS. 

Super ... baby pull-on pants. 
2 pairs, small ... © Wilson 
Mills, Inc. d.b.a. Eldorado Mills; 
i9Aug57; KKI28348.. 

FLDRIDGE, WILLIAM H. d.b.a. WILLIAM H. 
ELDRIDGE ADVERTISING SERVICE. 
SEE Eldrldge (William H.) Advertis- 
ing Service. 

ELDRIDGE (WILLIAM H. ) ADVERTISING 

SERVICE. 

Eliminate large winter fuel pay- 
ments; use our streamlined home 
heating payment plan. © William 
H. Eldrldge d.b.a. William H. 
Eldrldge Advertising Service; 
22Jan57; KK127705. 

Streamlined home heating budget 
plan. © William H. Eldrldge 
d.b.a. William H. Eldrldge Ad- 
vertising Service; 22Jan57; 
KKI27706. 

ELECTRIC RANGE SECTION, NATIONAL 
ELECTRICAL MANUFACTURERS ASSN. 
SEE National Electrical Manufac- 
turers Assn. 

ELECTRO ENGINEERING PRODUCTS CO. , 
INC. 

Exclusive shop tool achievement; 
Shopmaker. (Electrical powered 
tools) © Sloan-Ashland Division, 
Electro Engineering Products Co., 
Inc.; 15Jun57; KKI27880. 

ELECTROLUX CORP. © 

Amazing new Electrolux automatically 
does more for you than any other 
cleaner, (In McCall's, May 1957, 
p. 146) Appl. author: Batten, 
Barton, Durstlne & Osbom, Inc. 
© 25Apr57; KKI26692, 

Ar« you curious? In home cleaning 
convenience . . . use handy en- 
velope to order bags. 
© 29Aug57; KKI28292. 

Don't keep it a secret, tell your 
friends about Electrolux clean- 
ers; use handy envelope to order 
bags. © 29Aug57; KK128294. 

Electrolux users manual; world's 
lightest weight heavy duty 
cleaner. Special model, 
© 26Sep57; KK129590. 

Ist in sales and here's the reason; 

whatever the cleaning Job 

use handy envelope to order bags. 
© 29Aug57; KKI28285. 

Give dad an Electrolux gift; 
Turbotool air power unit. Use 
handy envelope to order bags. 
© 29Aug57; KKI2829I. 

Handy Electrolux attachments do 
many Jobs; sprayer. Use handy 
envelope to order bags, 
© 29Aug57; KKI28286. 

Have you a friend considering a 
Job change? Use handy envelope 
to order bags. © 29Aug57; 
KKI28296. 

It's a snap to keep house with 
Electrolux home-tested products 
. . . use handy envelope to order 
bags. & 29Aug57; KK128284. 

It's shine up time; use Electrolux 
products to give your home that 
polished look. Use handy en- 
velope to order bags. © 29Aug57; 
KKI28293. 



Lets in dust and dirt ... the filter 
bag that seals itself automatic- 
ally. Use handy envelope to order 
bags. © 29Aug57; KKI28288. 
No leaks, no spills, no bother; 
America's most sanitary dirt 
disposal. Use handy envelope to 
order bags. © 29Aug57; 
KKI28297. 

Nuvo shajnpoo, a tidy-package for 
all- 'round cleaning; use handy 
envelope to order bags. 
© 29Aug57; KKI28289. 

See the amazing new Electrolux 
multi-use Turbotool power appli- 
ance; use the handy envelope to 
order bags. © 29Aug57; 
KKI28287. 

Use handy envelope to order bags. 
While others fret with dust and 
dirt, you use a bag that stays 
alert ... © 29Aug57; KKI28283. 

Win an Invitation to the annual 
EleetrolvLx sales convention at 
Boca Raton Hotel and Club; auto- 
matic cleaner. © lJul57; 
KKI27665. 

Year-ro\ind moth protection; moth 
crystals, moth proof er. Use 
handy envelope to order bags. 
© 29Aug57; KKI28290. 

Year-round moth protection; vapor- 
izer. Garment- Aire. Use handy 
envelope to order bags. 
© 29Aug57; KKI28295. 

ELLIOTT PAINT & VARNISH CO. © 

Best house paint. One U. S. gallon, 
© 15Deo46; KKI28563. 

ELLRICH, J. © 

Sky Master; guide & check lists. 
© lJul57; KKl 30356. 
ELRON, INC. 

Inspirations for Christmas gifts; 
1958. Appl. author: Charles 
Edson Rose, © Elron Co., accepted 
alternative designations: Elron, 
Inc.; Elron Mail Order; 9Sep57; 
KK130423, 
ELSASSER, DAVID N, d.b.a. DAVID N. 
ELSASSER & CO. SEE Elsasser 
(David N.) & Co. 

ELSASSER (DAVTD N. ) & CO. 

Exotic Florida coconut palm hand- 
hewn server. © David N. Elsasaer 
d.b.a. David N. Elsasser & Co.; 
1JU157J KKI27492. 

EMIGRANT INDUSTRIAL SAVINGS BANK. © 

How much should you save for the 
upkeep of your house? Appl. 
author: Kelly, Nason, Inc. Appl. 
states prev. reg. KK121007. 
NM: "statement on inside page 
showing Increase of quarterly di- 
vidend beginning 7/1/57." 
© l8jul57; KKI28165. 

Save at Bnlgrant Industrial Savings 
Bank; a gift to help you reach 
your special goals, Illus, of 
gift boxes. Appl. author: Kelly, 
Nason, Inc. © 22Aug57; KK128953. 

Save for a rainy day. Silhouette 
of umbrella. Appl. author: 
Kelly, Nason. Inc. © 22Aug57 ; 
KK128956. 

Save for education. Silhouette of 
graduation cap and tassel. 
Appl. author: Kelly, Nason, Inc. 
© 22Aug57; KKl289h8. 
Save for improvements to your 
home. Silhouette of home owner 
on ladder painting. Appl. 
author: Kelly, Nason, Inc. 
© 22Aug?7; KK128950. 

Save for taxes. Illus. of govern- 
ment crest with eagle on top with 
spread wings. Appl. author: 
Kelly, Nason, Inc. © 22Aug$7; 
KKI28955. 

Save for that new car. Silhouette 
of auto. Appl. author: Kelly, 
Nason, Inc. © 22Aug';7; KK128914 9. 



CURRENT REGISTRATIONS 



Save for that new home. Silhouette 
of house. Appl. author: Kelly, 
Nason, Inc. © 22Aug$7 ; KK128951. 
Save for the baby. Silhouette of 
baby bassinet. Appl. author: 
Kelly, Nason, Inc. © 22Aug$7; 
KKI289I47. 
Save for your vacation. Drawing 
of traveling bags. Appl. 
author: Kelly, Nason, Inc. 
© 22Aug57; KK128952. 
Save for yoxir wedding. Illus. of 
bridal couple on top of wedding 
cake. Appl. author: Kelly, 
Nason, Inc. © 22Aug57 ; KK12895h . 

EMMERICH, ANDRE. © 

Charles Colllngwood Introduces 
Music before Columbus. V.3, 
Prelude and presto for ancient 
American Instruments. © 10ct57; 
KKI5OI85. 

irDLY, H. R. © 
Assembly Instructions for your 
Pioneer covered wagon, 
© lMay57; KKI26768. 

3J0LANDER CO., INC. © 

Escape from tension . . . the mattress 
designed to help you unwind. 
Sleep on it for 50 nights, free. 
(In Chicago Bun-times, Oct. 8, 
1957, p. 9) Appl. author: North 
Advertising, Inc. © BOct57; 
KKI2979O. 

Escape f roa tension . . . the mattress 
designed to help you unwind. 
Special introductory offer, 50 
nights free trial. (In Chicago 
sun-times, Sept. 10, 1957, P.29) 
Appl. author: North Advertising, 
Inc. © 10Sep57; KK129789. 

PHRON, ERWIN. 
TV producer, the magazi..e of com- 
mercial and show production. 
© Erwin Ephron & Philip E. Pranz- 
nlck; 150ct57; KKI3006O. 
JSCALON PACKERS, INC. © 
June in January^pear tomatoes for 
salads. Net weight 15 1/2 oz. 
© 15May57; KKI28705. 

SKIMO PIE CORP. © 
Eskimo Lady-Flngera vanilla ice 
cream. Contains 6, Appl, au- 
thor: Raymond Berry, O 3SeD57; 
KKl 28898, 
Eskimo pickle, a water ice pop. 
Contents 3 fl, ozo. Appl. au- 
thor: J, Irvin Beatley, 
C 17Jul57; KKI27038. 

3T0 PUB. CO. 
Esto discovers with slide films. 
Say hello to modem art with 
Leonard Edmondson; side 1, 
O Jane Thurston sole owner Esto 
Pub. Co.; li»May57; KK127246. 

"UTECTIC WELDING ALLOYS CORP. «; 
Contains one of Eutectic's specifil 
low melting, high silver-type 
alloys ... o 8nov57; KK130197. 
EuteoRod no. 157. O 25Nov57; 

KKl 30690, 
EutecRod 16 PC; flux coated, for 

torch. Lt, blue flux coutinK,. 

O 28Aug57; KK12839P. 
EutecRod 16PC, flux coated, for 

torch, Lt, blue flux coating. 

o '»Deo57; KKl^O^S^. 
EuteoRod 21, for torch. Lt. blue 

tip, t> 310ct57; KK129b87. 
EuteoRod 22, for torch. Tan tip. 

o 310ot57; KK129(>88. 
EuteoRod ine PC, flux noated, for 

torch, Oreon, C 2i»Sop57; 

KK12b539. 
EuteoRod I57, avallnblo in 2 and 

5 Xb^ jiPolm. o 310ctvr; 






EutecRod I85PC, flux coated, for 

torch. Pink flux coating, 

© 310ct57; KK129689. 
EutecRod I86, for torch. Brown 

tip. © 19NOV57; KKI30145, 
EutecRod 196, for torch. Violet 

tip, © 19NOV57; KKI3OI37. 
EutecRod 199, for torch. Purple 

tip, © 19NOV57; KK1301'+3. 
EutecRod I6OO, for torch. Brown 

tip. © 19NOV57; KK130142. 
EutecRod 1800, for torch. 

Black tip, ® 24Sep57J 

KK1285'*0. 
EutecRod I8OI, for torch, 

Lt, blue tip. © 243ep57; 

KKI28541. 
EutecRod 1900, for torch. Orange 

tip. © 19NOV57; KK130141. 
Eutec-StainTrode A, ac-dc. Gray 

tip, © 19NOV57; KKI30136. 
Eutec-StainTrode A-MO, ac-dc. 

Black tip, © 19NOV57; 

KK1301'i0. 
Eutec-StainTrode B, ac-dc. 

White tip. © 19NOV57; 

KKI3OI39. 
Eutec-StainTrode B-MO, ac-dc. 

Violet tip, © 19NOV57; 

KKI3OI38. 
Euteo-StainTrode D, ac-dc. 

Maroon tip. © 28jun57; 

KK126473, 
Eutec-StainTrode D, ac-dc. 

Maroon tip. © 19Nov57; 

KK1301't4, 
Eutectic Low Temperature Welding 
Alloys. 
EutecBor no. 9, for torch. 

Lt. blue tip. © 24Sep57; 

KKI28538. 
EutecTrode 2, ac-dc. Black tip. 

© 310ct57; KK129686, 
New EutecTrode 2101, d.c. 

reverse. Orange tip, 

© 17 Jul 57; KKI26883. 
UnlMatlc 6OOO, ac-dc. Violet tip, 

red coating. © 310ct57; 

KKI29685. 
Xyron 2-24, ac-dc. Primary: 

white tip; secondary: gold, 

© 4Dec57; KK13046't, 
Super BteelTectic 110, ac-dc. 
Olive coating; yellow tip. 
© 24Sep57; KKI28537. 

EVANS' (L, B,) SON CO, © 

Fairway to leisure; by the makers 
of famous Evans hand turned slip- 
pers. 3156 Chlaro oxford, (In 
Sports illustrated, Sept. I6, 
1957, p. 83) Appl. author: Hoag 
& Provandle, Inc. © 13Sep57; 
KK128425. 
Give your man that footloose feel- 
ing; slippers. 2198 Cherokee; 
2950 Balboa Chief. (In Esquire, 
Dec, 1957, p. 76) Appl. author: 
Hoag & Provandle, Inc. O lNov57; 
KK130'492. 
He wants comfort under foot; 
slippers. 1635 Baronet. (In 
Ladles' home Journal, Dec. 1957, 
p. 84) Appl. author: Hoag i 
Provandle, Inc. O 26Nov'i7; 
KKl JO It ',2. 
It '8 a comfort to give, or get, 
Evans Blippera. 2455 Aabaasador 
... (In Life, Oct. 28, 1957. 
p. 140) Appl. author: Hoag & 
Provandle, Inc. C 240ct57; 
KK129564 . 

Like Santa Clauo, Kvane Bllppers 
nay merry ChrlBtmno. 21^)8 
Cherokee (and othernl (In Life, 

Nov. ?[>. U)'i7, P.l6^) Appl. BU- 

thor: Hoag * Provandle, Inc. 
O 21NOV57; KKl W4')7. 
The nioeot gift a man can mvt; 
Bllppers. il04 Peather-Lyte; 
2269 Senator. (In Ladlea' ho»« 
Journal, Nov. l'>'>7. P.127) 
Appl. author: Hoag & Provandle, 
Ino. O 290ot57; IWI30493. 



Pair-up with confort; 2805 Lancer 
... wear it as a casual slip-on 
or a slipper. (In Sports illus- 
trated, Aug. 19, 1957, D.62) 
Appl, author: Hoag & Provandle, 
Inc. © L. B. Evans' Co.; 16Auk57: 
KKI27755. 
Put your man on easy feet, give 
Evans sllppeirs. 2198 Cherokee 
.,, (In Life, Nov. 11, 1957, 
p. 128) Appl. author: Hoag & 
Provandle, Inc. © 7Nov57; 
KKl 30498. 
Show her you want Evans. 2920 
Gondola, glovey and the solid 
leather sole . . . for lazy loung- 
ing. (In Sports Illustrated, 
Dec. 2, 1957, p. 93) Appl. au- 
thor: Hoag & Provandle, Inc. 
© 29NOV57; KK130462. 
Two feet deep in comfort; by the 
makers of famous Evans hand 
turned slippers. 2880 Balboa 
Faust. (In Sports illustrated, 
Nov, 4, 1957, p. 19) Appl. au- 
thor: Hoag & Provandle, Inc. 
© 1NOV57; KKI29816, 

EVANS & BRISEBOIS. © 

The exclusive homemaker plan; power- 
ful new selling medium to increase 
home outfit sales. Appl. author: 
Leslie A. Brisebois, owner. 
© lJul57; KKI26907. 
Planned promotions 500. Made sen- 
aatlonal purchaaes; fresh from the 
nation's great furniture markets. 
Appl. author: Leslie A. Brlae- 
bolB, owner. C lAug57; KKl 28893. 

EVANS PRODUCTS CO. © 

Bicycles by Evans. Appl. author: 

J, Walter Thompson Co. 

© 6Mar57; KK126532. 
Velocipede, Use for toy box. 

Appl. author: Ottawa River Paper 

Co. © 24jul57; KKI30786. 
EVER-TITE COUPLING CO., INC. C 
New Ever-Tlte M, I. D. coupler; 

installation with Brer-Tlte 99 

coupler with sight gauge , . . 

Appl. author: Prelwald 4 Coleman. 

O 110ct57; KK129384. 

EXLINE (WILLIAM) INC, O 

Save a pocket full ... Tlie eaaleat 
way to save a dollar la flrat to 
aave the dinea. O l40ot57; 
KK129244. 

EYE RESEARCH FOUNDATION. O 

The united worlds of contact lenaea. 
o I50ct57; KKI30830. 



PCA DIVISION, HODKS-DANIKL CO., INC. 

SEE Hodea-Danlel Co., Ino. 
KABER-CASTKLL (A. W,) PENCIL CO., 
INC, O 

Caotell Locktlte, the refill pencil 
with the bulldog grip, 
V V)SepS7; KK1V)214, 
FACTOR (MAX) A CO. C 

Out of Max Factor' B rrsearch for 

color TV ooaeB a new concept In 

beauty. HI-FI fluid make-up. 

llpetlok, fluid roui?e. (In 

VoRue'B beauty book, l>J'-7-l'^'^i'. 

p.l>?) Appl. author: Doyle Dane 

Bembaoh, Ino. O lt>3ep^7l 

KK12«34»0, 
Stop akin dehydration; Max Faetor'a 

Cup of Touth. (In Vogue ' a beauty 

book, I'J'Vf-l^J'-^. p.l*^) Appl. 

author: Doyle Dane Bembaoh. Ino. 

C lbSepS7l KKl.^')* ^O. 
Which type of make-up la beat for 

youT Pan-atlk. Fan-Cake. HI-FI . 

Crowm Puff. (In Vogue ' a beauty 

book, 1'>S7-1'»''^. p. 27) Appl. 

author: Doyle Dane Bentbaoh, Ine. 

O IMepSTl KKl.'O**!. 



COMMERCIAL PRINTS AND I ABELS 



July-Dec. 



PAIR LAUy MAKE-UP, INC. © 

Photographic make-up kit brings your 

beauty alive In your photograph. 

Contents; 1 tube cleansing cream 

© 90ct57j KKI29662. 

FAIRBANKS WARD INDUSTRIES, INC. © 

All-purpose full family size food 
sllcer with large 6 1/4 Inch 
blade. (In Decatur sun-herald & 
review, Aug. 12, 1957> P.8) 
Appl. author: Alfred H. Howard. 
© 12Aug56; KKI28238. 

15-po, de luxe portable and folding 
bowling alley. (In The Milwaukee 
Journal, Sept. 8, 1957, p. 13) 
Appl. author: Alfred H. Howard. 
© 8Sep57; KK12e969. 

15-pc. professional quality home 
barber set. (in Santa Monica 
evening outlook, Oct. 23, 1957. 
p. 20) Appl. author: Alfred H. 
Howard. © 230ct57; KKlJOaOt. 

5-in-l bookcase, glass-door cabinet 
& roll-about server, (in The 
Courier- Journal magazine, Louis- 
ville, Ky., Mar. 3, 1957. p.Jl) 
Appl. author: Alfred H. Howard. 
© 3Mar57; KK13O028. 

5-pc. decorator fashioned wall 
ensemble with deluxe 32-lnch 
electric sunburst clock. (In 
Marlon chronicle, Oct. 24, 1957. 
p. 24) Appl. author: Alfred H. 
Howard. © 240ct57; KK130203. 
4-ln-l super-power electric ... 
Jig saw filer, sander and deluxe 
saw table. (in The Milwaukee 
Journal, Nov. 17, 1957, p. 14) 
Appl. author: Alfred K. Howard. 
© 17NOV57; KKI30564. 

4-qt. ... automatic controlled heat 
electric table cooker. (In The 
Coshocton tribune, Coshocton, 
Ohio, Oct. 24, 1957, p. 22) 
Appl. author: Alfred H. Howard. 
© 24oct57; KKI30583. 

Giant 20 inch new 1957 deluxe roll- 
about 7-in-l fan and home cooler. 
(In The Salt Lake tribune, July 
7. 1957, p.16a) Appl. author: 
Alfred H. Howard. © 7Jul57; 
KKI27176. 

Heavy-duty Fairbanks Ward deluxe 
round bobbin electric sewing 
machine. (In The Columbus dis- 
patch magazine, June 9, 1957, 
p. 12) Appl. author: Alfred H. 
Howard. &;• 9Jun57; KK126486. 

103 pieces ... r.ocket v;rench and 
tool set. (In Columbus dispatch, 
Columbus, Ohio, Apr. 14 , 1957, 
comics) Appl. author: Alfred H, 
Howard. © l4Apr57; KKI3O205. 

102-pc. Royal Swedana genuine 
imported stainless steel ... 
service for 12. (In Waco tribune- 
herald, Sept. 1; 1957, p. 7) 
Appl. author: Alfred H. Howard. 
© lSep57; KKI30734. 

Sensational new lightweight all- 
purpose ac electric deluxe port- 
able air cooler. (in The Newark 
star-ledger, June 18, 1957, p.28) 
Appl. author: Alfred H. Howard. 
© I8jun57; KKI26671. 

7-ln-l portable tennis and deluxe 
all-purpose folding table. 
(In The Houston chronicle roto- 
gravure maeazine, June 9. 1957, 
p. 5) Appl. author: Alfred H. 
Howard. © 9Jun57; KKI2667O. 

7-ln-l tennis and deluxe utility 
portable folding table. (In 
The Courier-Journal magazine, 
Louisville, Ky., Oct. 13, 1957, 
p. 70) Appl. author: Alfred H. 
Howard. © 130ct57; KKI3OO27. 

62-pc. Cannon pastel contour sheet 
& towel deluxe ensemble. (In 
Syracuse herald-American, July 28, 
1957. comics) Appl. author: 
Alfred H. Howard. © 28Jul57; 
KKI28049. 



3 miracle fibres . . . featured in 
these luxury Cannon blankets. 
(In Syracuse herald-American, 
Aug. 18, 1957j comics) Appl. 
author: Alfred H. Howard. 
© l8Aug57; KK128048. 

Tub enclosure with double sliding 
shower doors. (In The Birmingham 
news, Sept. 22, 1957, p.20) 
Appl. author: Alfred H. Howard. 
© 22Sep57; KKI29302. 
12-ln-l auto and home repair kit 
and motor testing set; 1001 uses. 
(In The Milwavikee Journal, Sept. 
8, 1957, p. 19) Appl. author: 
Alfred H. Howard. © 8Sep57; 
KK126968. 

24-pc. ... Cannon deluxe bedding 
ensemble. (In The Courier- 
Journal magazine, Louisville, 
Ky., Dec. 1, 1957, p. 39) 
Appl. author: Alfred H. Howard. 
© lDec57; KKl 30653. 

FAIRMONT RAILWAY MOTORS, INC. © 
Extinguisher car, W73 series B. 

(Bulletin 757) Appl. author: 

R, B. Evans. © 8Nov57; 

KKI3OI3O. 
Hy-rail motor car, A35 series A. 

(Bulletin 759) Appl. author: 

R. B. Evans. © 150ct57; 

KKI29365. 
Hy-rall motor car, A30 series C. 

(Bulletin 760) Appl. author: 

R. B. Evans. © llNov57; 
KKI3013I. 

FALSTJaFF BREWING CORP. © 

B. prepared for xinexpected guests; 
e,o-go-go for Palstaff . [Bear 
touching baseball player on 
shoulder] Appl. author: Paul 
Glonl © i6Ju157; KKI28217. 
Best haul vf all; go-go-go for 
Palstaff. [Baseball player hold- 
ing basket of fish] AppT . au- 
thor: Paul Olonl. © igjunS""; 
KKI28219. 
Bright idea for cool refreshment. 
[Picnickers unloading station 
wagon] (in Denver post) Appl. 
author: Paul Glonl. © lAug57; 
KKI29368. 
Enjoy the peak of cool refreshment. 
[Country scene; cans of beer on 
checkered cloth] (in Denver posz) 
Appl. author: Paul Glonl. 
© 12Sep57; KKI2937O. 
Every drop makes a hit; go-go-go 
for Palstaff. [Baseball player 
missing ball] Appl. author: Paul 
Glonl. © 17JU157; KKI28221. 
Every drop makes a hit. 

(Poster 57-20) Appl. author: 
Paul Gioni. © 20May57; 
KKI26515. 
Get in the swim, get cool refresh- 
ment. [Swimming pool scene] (In 
Denver post) Appl. author: 
Paul Glonl. © 15Aug57; KKI29369. 
Play it safe, get a case. 
Appl. author: Paul Glonl. 
© 20Jul57; KKI29422. 
Scoot